1993  Volume 7 No. 1

•  Communication  and  Rural  Development
•  Adult Attitudes  Towards Media
•  Media Use, Knowledge  of World  Affairs

and  Image  of Nations

•  Communication  en Planificaton  Familiale

Copyright © 1993

by the African Council for Communication Education (ACCE)

Nairobi, Kenya, ISSN 0258-4913

African Media Review  provides a forum for the study of communication
theory,  practice and  policy in African  countries.  It is published  three
times  a year by the ACCE Institute  for  Communication  Development
and  Research,  P.O. Box 47495, Nairobi,  Kenya.  Telephone: 227043/
216135/215270/334244 Ext.2068  Telex  25148 ACCE KE.

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Circulation

ACCE President

S.T. Kwame Boafo, African Council
for Communication Education,
Nairobi, Kenya.

Angelina Mwashumbe, African
Council for Communicaiton
Education, Nairobi, Kenya.

Rahab Gatura, African Council for
Communication Education, Nairobi
Kenya.

Dr. Fracis Wete, University of
Yaounde, Cameroon.

Comments on the Contents of this Issue

This issue of AMR contains five articles which discuss a broad range
of issues relating to the functions of communication and  information
in  the  socioeconomic  and  political  development  process  in  African
countries.

In the first article,  Peter O. Nwosu and Eronini Megwa present
a critical assessment of the role of communication in agricultural and
rural development in Swaziland.  The paper contends that the major
flaw  in  the  current  approach  to  development  communication  in
Swaziland and other countries in the region is the over-emphasis on
development  programmes  and 
the  source  of  development
communication rather than on recipients of development information.
The  authors  put  forward  a  need-based  integrative  model  of
communication  which  recognizes  the  importance  of  recipient
participation  in  the  planning,  dissemination  and  diffusion  of
development programmes.

In  his  study  on  adult  attitudes  towards  the  mass  media  In
Nigeria,  Osabuohien P. Amienyi attempts to relate such  attitides to
such  demographic  factors  as  location  of  residence,  ethnicity  and
gender. The findings show a generally favourable adult attitude towards
the mass media.

With the growing spread of the modern means of communication
in Africa,  much of what people get to know about foreign  countries as
well as the images they have of those countries and their populations
are increasingly becoming dependent  on their exposure to the mass
media.  The  study  reported  by  Onuora  Nwuneli,  Innocent  Okoye.
Chinyere  Okunna  and  Johnson  Ayo  investigated  the  relationship
between  media  use,  knowledge  of world  affairs  and  the  images of
people and nations held by university students in Nigeria.

Hugues Kone's paper presents a study on communication  and
population  issues and the  experience  of family  planning practice In
Cote divoire.  He argues that participatory communication is crucial
for effective planned parenthood and population control.

In her paper,  Regina Traore Serie decries the apparent dearth of
information on reading practices and library needs of students in Cote
d'lvoire.  Her study explores the relationship between gender,  parental
influence,  social and economic factors and reading habits of students
in that country.

Table of Contents

1 

Communication and Rural Development in Swaziland by
Peter O. Nwosu and  Bronini Megwa

19  Adult Attitude Towards Mass Media in Nigeria by Osabuohien

P. Amienyi

33  Media Use, Knowledge of World Affairs and Image of Nations

Among Nigerian Youth by Onuora Nwuneli, Innocent Okoye,
Chinyere Okunna and Johnson Ayo

51  Recherche en Communication en Matiere de Population: Cas
d'un Projet de Communication en Planiflcation Familiale par
Hugues Kone

73  Un  exemple  de  recherche  sur  les  pratiques  de  lecture  des

etudiants Abidjanais par Reglna Traore Serie

ill