This paper critically examines the role of communication In agricultural and rural development In the Kingdom of Swaziland, a small but strategically located country In Southern Africa. The paper discusses the contributions of the government of Swaziland In communication planning for development, but contends that the major flaw In the current approach to development communication In Swaziland has been the undue attention given to the source of development communication and development programmes, rather than the recipients. The paper then proposes a need-based integrative model of communication that recognizes the importance of recipient participation in the planning, dissemination and diffusion of development programmes.
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