Television, sexual behavior and attitudes towards AIDS : a study in cultivation analysis
This study seeks to address the following questions: (i) Is amount of television viewing related to sexual behaviour? (ii) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and sexual behaviour? (iii) Is amount of television viewing related to attitudes towards AIDS? (iv) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and attitudes towards AIDS? The study focuses on only the dimension of sexual behaviour - the number of sexual partners the respondent has had over the twelve month period prior to the survey. The overall findings Indicate a number of patterns in the relationships among sexual behaviour, attitudes towards AIDS and amount of television viewing. These results are significant in the evolving campaigns for AIDS education.
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- In Collections
-
Africa Media Review
- Copyright Status
- In Copyright
- Date
- 1993
- Authors
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Bosompra, Kwadwo
- Material Type
-
Articles
- Publishers
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Institute for Communication Development and Research (African Council on Communication Education)
- Language
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English
- Pages
- Pages 35-62
- ISSN
- 0258-4913
- Permalink
- https://n2t.net/ark:/85335/m5xk87s3v