The challenge facing contemporary scholarship in communication and development is that of boldly addressing the issue of the hegemonic structure and control of the world economy and the systematic strangulation of Africa and the rest of the Third World by the industrialized world. To shy away from addressing the Issue that the under-development of the Third World societies came about through colonalism is to run away from reality. Communication in the development process of Africa was denied a Marshall Plan despite her contribution to the economic attainment of world peace after World War II.
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