This paper examines population information and communication campaigns in Swaziland as an important tool for changing attitudes and reproductive behaviour. In addition, it suggests a synergistic intervention programme that is need-based, culture-sensitive, community-driven and girded by the concept of "Lilima" (neighbours helping neighbours) as a more realistic approach to planning an action programme in population control in Swaziland. This approach is informed by the thinking that for development to be meaningful, less disruptive and sustainable, it has to provide a balance between personal values and national development goals. It is further premised on the assumption that personal action has implications not for the individual actor alone but also for the community in which the individual lives and works
Read
