Editorial Advisory Board Dr. Cecil Blake Prof. Cees Hamelink Dr. Alan Hancock Dr. Hugues Kone Mr. Reihard Kuene Prof. Ali Mazrui Dr. Joseph Mbindyo Prof. R. L. Nwafo Nwankwo Prof. James Scotton Information Sciences Division, IDRC Regional Office for East ern and Southern Africa, Nai robi, Kenya. Institute of Social Studies, The Hague, The Netherlands. Division of Communication, UNESCO, Paris, France. CERCOM, Universite d'Abdijan, Cote d'lvoire. Media & Communications De partment, FES, Bonn, Ger many. Centre for Afro-American & African Studies, University of Michigan, Ann Arbor, Michi gan, USA. School of Journalism, Univer sity of Nairobi, Kenya. Department of Mass Commu nication Arts and Sciences, Howard University, Washing ton DC, USA. College of Journalism, Mar quette University, Milwaukee, Wisconsin, USA. We acknowledge the financial Ebert Foundation in publishing assistance of the Friedrich this issue. The Following Back Issues of AMR are Still Available: AMR Vol. 1, Nos. 2 & 3, 1987. AMR Vol. 2, Nos. 1, 2, & 3, 1988. AMR Vol. 3, Nos. 1, 2, & 3, 1989. AMR Vol. 4, Nos. 1 & 2, 1990. AMR Vol. 5, Nos. 2 & 3, 1991. AMR Vol. 6, Nos. 1, 2 & 3, 1992. AMR Vol. 7, Nos. 1 & 2, 1993. AMR Vol. 8, Nos. 1 & 2, 1994. Cover design: Frank Odoi Typesetting and layout: Media Congress P.O. Box 57227, Nairobi Telephone 336223 Printed by English Press Ltd P.O. Box 30127, Nairobi, Kenya Telephone 540581 on behalf of the African Council for Communication Education (ACCE), Nairobi, Kenya ISSN 0258-44913 ISSN 0258-44913 Published by African Council for Communication Education