IAMR 1(00 1995 Volume 9 No. 1 Role of Africa Media Review in the Sustainable Development of African Communication Research by David O. Edeani Organizations: New Directions for Development Communication by Chuka Onwumechili Demographic Patterns and Sustainable Development in Ghana by E. O. Tawiah Copyright © 1995 (ACCE) African Council for Communication Education Nairobi, Kenya ISSN 0258-44914 Africa Media Review provides a forum for the study of communication theory, practice and policy in African countries. It is published three times a year by the ACCE Institute for Communication Development and Research, P. O. Box 47495, Nairobi, Kenya. Telephone: 227043/216135/215270/334244 ext.28068 Telex: 25148 ACCE KE. Correspondence and Advertising Authors should send contributions to the Managing Editor, ACCE Institute for Communication Development and Research, P. O. Box 47495, Nairobi, Kenya. Books for review, book review articles and all other matters regarding AMR should be sent to the same address. Annual Subscription Rate Africa US$45:00 Outside Africa US$60:00 These rates include packaging and postage. Single copies are US$ 15:00 within Africa and US$ 20:00 outside Africa. Cheques and money orders should be made payable to African Council for Communication Education and sent to the above address. Special arrange- ments will be entered into where applicable for subscribers in Africa through their nearest ACCE national co-ordinator. ACCE Institutional and Individual members receive AMR as part of membership privileges. Managing Editor Dr. Charles Okigbo, African Council for Communication Education, Nairobi, Kenya. Editorial Assistants Circulation ACCE President Charles Ongadi Nyambuga, Mona Fetouh, African Council for Communication Educa- tion, Nairobi, Kenya. Wacango Kimani, African Council for Com- munication Education, Nairobi, Kenya. Dr. Francis Wete, University of Yaounde, Cameroon. Table of Contents 1 Marketing Communications and Sustainable Development in Africa by Ikechukwu Nwosu 24 Role of Africa Media Review in the Sustainable Development of African Communication Research by David O. Edeani 53 Organizations: New Directions for Development Communication by Chuka Onwumechili 70 Population Communication and Sustainable Development: An Analysis of Population Information Eduction (IEC) Projects in Anglophone Africa by Isaac Obeng-Quaidoo and Waithira Gikonyo 96 Demographic Patterns and Sustainable Development in Ghana by E. O. Tawiah Comments on this Issue This issue of AMR contains five of the many papers that were presented at the 9th Biennial Conference which was held in Accra, Ghana, in October 1994, the only exception being Dr. Chuka Onwumechili's paper, "Organizations: New Directions for Development Communication." This paper attempts to situate organizational communica- tion within the territory of development communication by arguing that the former has a critical role to play if the latter is to discharge its onerous responsibility successfully. This is not to argue that organizational communication is necessary and sufficient to bring about and sustain development. An inte- grated and complementary approach is advocated. The issue of integrated marketing approaches and their ap- plication in promoting sustainable development is very well treated by Dr. Ikechukwu Nwosu, who argues persuasively that advertising, public relations, events marketing, direct response marketing, corporate communications, trade promotions and consumer psychology should be employed in development communication to "market" the idea and methods of sustain- able development. Dr. David Edeani's paper provides a succinct and eloquently expressed view that African scholars have paid considerable at- tention to the issues of development communication though there are still no fully developed theories of African Communi- cation. Isaac Obeng-Quaidoo and Waithira Gikonyo present the results of their research that suggest the concept of "sustainable development" is confusing to many people. They recommend the adoption of participatory techniques in IEC programming. Exemplifying with Ghana, E. O. Tawiah argues that the present demographic patterns are detrimental to sustainable develop- ment. He discusses a number of factors, (such as trade imbal- ances, debt burden, investments in health and education of the girl-child), that can affect sustainable development. Charles Okigbo