Editorial Advisory Board Dr. Waithera Gikonyo Dr. Jacques Habib-Sy Prof. Cees Hamelink Mr. Reinhard Kuene Prof. Ali Mazrui Dr. Joseph Mbindyo United Nations Fund of Popula- tion Activities, Nairobi, Kenya. Information Sciences Division, IDRC Regional Office for Eastern and Southern Africa, Nairobi, Kenya. Institute of Social Studies, The Hague, The Netherlands. Friedrich Ebert Stiftung, New York, USA. State University of New York, Binghamton, New York, USA. School of Journalism, University of Nairobi, Kenya. Prof. R. L. Nwafo Nwanko Department of Mass Communica- tion Arts and Sciences, Howard University, Washington DC, USA. Prof. James Scotton Dr. Peter Wanyande College of Journalism, Marquette University, Milwaukee, Wisconsin, USA. Department of Government, Uni- versity of Nairobi, Kenya. We acknowledge the financial assistance of the Friedrich Ebert Foundation in publishing this issue. The Following Back Issues of AMR are Still Available: AMR Vol. 1, Nos. 2 & 3, 1987. AMR Vol. 2, Nos 1, 2 & 3, 1988. AMR Vol. 3, Nos. 1, 2 & 3, 1989. AMR Vol. 4, Nos. 1 & 2, 1990. AMR Vol. 5, Nos. 2 & 3, 1991. AMR Vol. 6, Nos. 1, 2 & 3, 1992. AMR Vol. 7, Nos. 1 & 2, 1993. AMR Vol. 8, Nos. 1, 2 & 3, 1994. AMR Vol. 9, No. 1, 1995. Cover design: Frank Odoi Typesetting and layout by Media Congress P. O. Box 57227, Nairobi Telephone: 336223/ 241888 Printed by English Press Ltd P. O. Box 30127, Nairobi, Kenya Telephone: 540581 on behalf of the African Council for Communication Education (ACCE), Nairobi, Kenya ISSN 0258-4913 Published by African Council for Communication Education