The article explores the role which literacy, roads, public education, telephones and electrification play in the development of the mass media. It contends that these predictor variables or media stimulators are important in influencing mass media development, but that this influence is disproportionately exerted by telephones and levels of literacy. The article concludes that in trying to bridge the mass communication gap between the developed and the less-developed countries, better results will be achieved in investing more on telephone services, literacy programmes, electricity systems and other extra-media stimulators along with media investment.
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