A proposal for new communication research methodologies in Africa
This article looks at mass communication research in the African cultural and traditional context and suggests some innovative approaches that would enhance local communication research endeavours. It examines how African peoples, cultures, institutions and communication environments impede or facilitate social research. The author calls for indigenous efforts in the construction of new theories and methodologies in communication research that would appropriately fit the African context of development.
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- In Collections
-
Africa Media Review
- Copyright Status
- In Copyright
- Date Published
-
1986-06
- Authors
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Obeng-Quaidoo, Isaac
- Material Type
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Articles
- Publishers
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Institute for Communication Development and Research (African Council on Communication Education)
- Language
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English
- Pages
- Pages 89-98
- ISSN
- 0258-4913
- Permalink
- https://n2t.net/ark:/85335/m52r3s00s