Paulo Freire's ideas on education, conscientization and participatory development have assumed the status of external and universal truths which can be applied in any developing society. Though Freire's theory of dialogical communcation and action is based on group dialogue rather than the mass media, there is a sense in which this theory can apply to almost any aspect of human communication, in a truly participatory manner. Inspite of the attraction of participatory methodologies, their users are cautioned against uncritical application in all situations.
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