This paper proposes a conceptual framework of agenda dynamics that will guide communication research priorities on the designing and implementation of reoriented development programmes in the African context. The framework consists of three agendas - group, traditional/urban media, and public policy. The paper advocates the integration of all three agendas into a unified, coherent strategy. The advantages of such an integrated strategy include a demonstrated effort by the development specialist to maximize the inputs of rural residents into development programmes early on, and a narrowing of the gaps among policy-makers, traditional/urban media institutions and the target groups. Such linkages also permit the identification of communication research priorities for a continuing programme of development, the coordination of such research among all three agendas, and the coordination of development efforts among change agencies.
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