This paper examines the role of communication training and research in integrated rural development. The author's major thesis is that if rural development communicators and workers in developing countries are inculcated with the right skills, they can utilize the rich potentials of modern and traditional communication to achieve rural development goals. He proposes an appropriate training programme for the kind of development communicators he envisages. He also suggests a research model that would facilitate the work of such communicators. His recommended training programme blends development theory and practice, development communication theory and practice, as well as information delivery strategies, techniques, evaluation and field work.
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