This paper examines the present structure and organisation of television in the country and highlights weaknesses which arise from a non-appreciation of the information needs of the people to whom television messages should be directed. It also explores the ways by which existing media facilities (traditional and modern) could be effectively harnessed to run a system that would meaningfully penetrate the rural areas. Highlighting the lack of creativity and initiative among television service policy makers, it proposes some strategies for making television move progressively from the studios to individual households.
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