This article reports findings of a content analysis of mission statements and company reports of Zimbabwe's largest corporations. The analysis shows that mission statements emphasise customer interests and the maximisation of returns for shareholders, while corporate reports give more attention to financial than to social issues. This might indicate that social responsibility is still a peripheral concern in most Zimbabwean corporate life. In the absence of a legal framework mandating social responsibility, social issues will continue to receive peripheral attention in corporate policies, strategies and information systems.
Read
