Court rules against Milford posting law CINCINNATI, OHIOŠThe United States Court of Appeals for the Sixth Circuit delivered yet another blow to anti-pesticide forcesŠat least those seeking local regulations. The court for Ohio, Michigan, Kentucky, and Tennessee this past August affirmed the judgement of a district court that said the village of Milford did not not have authority to enact an ordinance that required professional pesticide users: Ł to pay an annual registration fee of $15; Ł to supply commercial businesses or public buildings they've treated with decals indicating the date pesticides were appliedŠ for 90 days or until the next application. Ł to notify "chemically sensitive residents" at least 24 hours in advance of an outdoor application. (Village residents whose physicians declare them to be "sensitive" to pesticides may, for $15 a year, be placed on a list. Commercial pesticide users, the ordinance said, must obtain current lists.) The village passed the ordinance in January 1986, causing the Professional Lawn Care Association of America to seek court action to stop its implementation. In August of 1989, a district court enjoined Milford from enacting the ordinance. The court of appeals opinion, in part, said: "legislative his-tory demonstrates that Congress positively rejected the pro-See COURT on page 16 There aren't many prettier sights than the turfseed harvest in an Oregon valley, particularly when it's photographed by Larry Kassell. Learn about the harvest and turfseed suppliers on pages 14 and 23. LCI WWN GIRE INDUSTRY Serving the needs of the professional lawn care operator VOLUME 14 NUMBER 10 OCTOBER 1990 Phil Catron, left, and Beecher Smith appear to have developed a winner with NaturaLawn Catron, Smith take "organic" lawn care the franchise route BY NORA GOLDSTEIN Phil Catron and his part-ner Beecher Smith know the chemical lawn care industry well. Both worked for ChemLawn before leaving and going their their separate ways. Catron joined a different lawn care company, and Beecher subsequently joined this company too. But in 1987 both resigned to research and develop a busi-ness plan. In October 1987 they opened the doors on their own businessŠone focusing NEXT MONTH ************* 3-DIGIT 4öü^,ember Ł»ri nniiALiaa 1 Í R 3 157 0U4übl3a J.Ü Ì3 COOKINGHAfl AKY y. id 3»a USCjA TUriFGR ASS INFO FILE niCHIbAN STATE UNIV Ł EAST LANSING HI 4oô24-lQMa on the way "lawn care was when I first got into this busi-ness," says Catron, "one focusing on agronomics." They started Naturalawn, based in Frederick, MD. NaturaLawn offers two basic programs. The first is 100 percent pesticide free; the second uses weed and insect controls if needed, and only on problem areas. Included among NaturaLawn's organic fertilizers is composted sewage sludge. The company has been working with biological pest and weed controls and con-See ROUTE on page 16 Partners! ServiceMaster; Waste Management will combine lawn care operations DOWNER'S GROVE, ILŠTWO major players in both the lawn care and structural pest control industriesŠand competitors in many regional marketsŠare becoming partners. ServiceMaster L.P. and Waste Management Inc. said they're forming a partnership with Waste Management putting up its pest control and TruGreen lawn care businesses, and Ser-viceMaster contributing its Terminix termite and pest control businesses, a maid service, and a home service warranty busi-ness. The new partnership is to be known as ServiceMaster Consumer Services L.P. Both ServiceMaster and Waste Management are relative newcomers to both the lawn care and pest control industries. ServiceMaster began recruiting and training lawn care fran-chisees in 1985, while Waste Management, after an unsuccessful attempt to acquire ChemLawn, bought TruGreen in 1987. TruGreen, second only to ChemLawn in size, is believed to have grossed $90 million this season while ServiceMaster operators approached $20 million in sales. Curiously, Waste Management and ServiceMaster reversed their approaches in entering the structural pest control industry several years ago. In that case, ServiceMaster bought Terminix, second only to Orkin in pest control, while Waste See PARTNERS on page 14 ServiceMaster prepares program for franchisees MEMPHIS, TN ŠSer-viceMaster/Lawn Care Divi-sion franchisees will be offer-ing customers organic lawn care beginning with the 1991 season. Technical literature con-cerning an organic program is being sent to the 170 fran-chisees in at least 38 states. Franchisees electing to offer the service will receive addi- tional training about organics at the ServiceMaster Conven- tion this January. "We fully expect that the franchisees will continue to See SERVICE on page 16 i Granted, DURSBAN* TUrf Insec-ticide won't do you much good in a dark alley. But when it's time to get tough on surface-feeding insects, it doesn't make any sense to take chances. What makes sense is using the industry standard-DURSBAN insecticide. More muscle for your money. Nothing's meaner on Chinch Bugs, Billbugs, Sod Webworms and other surface-feeding thugs. Nothing. And there's simply no better value for liquid lawn care applications. One tough insecticide. What's more, DURSBAN TUrf Insecticide offers excellent resi-dual, low odor and superb broad spectrum control. The kind of control you've come to expect-and customers demand. So arm yourself with DURSBAN TUrf Insecticide. And keep surface feeders off your turf. Wearing a black leather jacket during application is, of course, not recommended. DURSBAN TUrf Insecticide. The Professional Choice. Circle No. 110 on Reader Inquiry Card MEMOS LAWN CARE INDUSTRY OCTOBER 1990 102 3PF alive in name only? In recent months representatives from the National Arborists and Professional Pest Control excused themselves from the board of 3PF. In August James A. Brooks of PLCAA left the board. The organization, once active in defending the responsible use of pesticides to local, state and the national government, appears to be defunct. Most of its funding dried up this past summer. Rising state pesticide registration fees are discouraging smaller manufacturers and those making low-volume speciality products to drop their registrations, says Stephen Kellner of the Chemical Specialties Manufacturers Association. States need to find a better funding method. OSHA proposes mandatory seat belt use for anyone operating or riding in motor vehicles while working. OSHA may also require employers to develop and implement employee driver safety awareness programs, including refresher training every three years. At least 447 species of insects, ticks and mites are now resistant to some or all pesticides, it was reported at a recent meeting of the Entomological Society of America meeting. Participants called for more use of IPM. Normarc, Inc., Tangent, OH, merged with Barenbrug Holding, an international breeder, producer and marketer of lawn grasses. The merger gives Normarc access to Barenbrug*s breeding programs. Barenbrug U.S.A., Imbler, OR, joins Normarc. WHEN YOU TREAT YOUR CUSTOMER S LAWN IKE YOUR OWN Ł Ł Ł YOU VE GOT ACUSTOMER FOR LIFE Getting a new customer can be a whole lot harderŠand a lot more costlyŠthan doing the kind of good job that keeps an existing customer. And keeping a single customer can mean thousands of dollars over the life of your business. We're in it for the long haul, too. For over 25 years, The Andersons has provided the kind of proven product line-up and results-getting perfor-mance that has helped hun-dreds of lawn care operators grow their businesses in healthy ways. Our broad range of fertilizers, herbicides, insecticides and combination products have helped us win over many a customer. And our product quality, consistency, excep- tional service and reliability have helped us keep them. the professional's partner The Ci» Andersons We'd like the chance to prove ourselves to you. We think you'll find we're good people to do business with. Call us toll free, 1-800-225-ANDY for a comprehensive full-line Selection Guide or for the name of your nearest distributor. Personal service. Consistently high product quality. Technical service. Proven performance. All backed by a genuine integrity that is all too uncommon in today's business world. That's The Andersons. © 1989 The Andersons L4WN OIRE INDUSTRY RON HALL Editor JERRY ROCHE Executive Editor JON MIDUCKI Publisher ROBERT EARLEY Group Vice President LINDA O'HARA Production Manager ROSY BRADLEY Production Supervisor BRYAN VOLLMAN Graphic Design MARILYN COPP Circulation Supervisor GAIL PARENTEAU Reader Service Manager THEODORE C. MATHEWS Promotion Director JOHN PRESSELLO Graphics Manager BUSINESS STAFF Midwest Office: JON MIDUCKI (216) 826-2855 Publisher ANNE LANQHENRY (216) 891-2739 Regional Sales Manager PAUL QARRIS (216) 891-2729 Regional Sales Manager 7500 Old Oak Blvd. Cleveland, OH 44130 FAX (216)826-2832 Southern Office: DICK GORE (404) 233-1817 FAX (404) 261-7022 3475 Lenox Road, N.E., Ste. 665 Atlanta, GA 30326 Western Office: BOB MIEROW (206) 783-0549 FAX (206) 784-5545 1515 N.W. 51 Street Seattle, WA 98107 Classified DAWN NILSEN (218) 723-9349 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St. Duluth, MN 55802 218-723-9465 EDGELL COMMUNICATIONS. INC. RICHARD SWANK, Chairman ROBERT L. EDQELL, Vice Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres ARLAND HIRMAN, Vice Pres./Treasurer THOMAS GRENEY, Senior V. Pres EZRA PINCUS, Senior Vice President JOE BILDERBACH, Vice President JAMES OHERNA, Vice President GEORGE QLEHH, Vice President HARRY RAMALEY, Vice President LCI ADVISORY COUNCIL BARRY TROUTMAN MARTY ERBAUGH Massey Services Erbaugh Corp. Orlando, FL Peninsula, OH A. J. POWELL U. of Kentucky Lexington, KY JACK ROBERTSON Robertson Lawn Care Springfield, IL LAWN CARE INDUSTRY (ISSN 0160-6042) is published monthly by Edgell Communica-tions. Inc. Corporate and Editorial offices: 7500 Old Oak Boulevard. Cleveland. Ohio 44130. Advertising Offices 7500 Old Oak Boulevard. Cleveland, Ohio 44130.233 North Michigan Avenue, 24th Floor, Chicago. Illi- nois 60601 and 3475 Lenox Road. N.E Suite 665 Atlanta. Georgia 30326. Accounting. Ad-vertising Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802. Subscription rates: $25 per year in the United States; $50 per year in Canada. All other countries: $100 per year. Current issue single copies (pre-paid only): $2.50 in the U.S.; $5.00 in Canada; elsewhere $10.; add $3.50 for shipping and handling per order. Back issues, if available $10: add $3.50 per order for shipping and handling (pre-paid orders only). Office of publication Edgell Communi-cations. Inc.. 1 East First Street. Duluth. Min-nesota 55802. Second class postage paid at Duluth, Minnesota 55806. Copyright © 1990 by Edgell Communications. Inc. All rights re-served No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical includ- ing photocopy, recording, or any information storage and retrieval system, without per- mission in writing from the publisher. POSTMASTER: Send address changes to LAWN CARE INDUSTRY. P.O. Box 6200. Duluth, Minnesota 55806 \m> Vbpa Circle No. 112 on Reader Inquiry Card W NOR-AM NOR-AM CHEMICAL COMPANY A Schering Berlin Company 3509 Silverside Road, P.O. Box 7495. Wilmington, DE 19803 IMPORTANT; Please remember always to read and follow carefully all label directions when applying any chemical. Copyright © 1989 NOR-AM Chemical Company. All rights reserved. This advanced controlled-release material derived from methylene urea polymers is the ideal nitrogen source for all your turf needs. That's because NUTRALENEŽ works two ways. First, it provides a quick-release nitrogen through hydrolysis. Second, NUTRALENE releases nitrogen more slowly through microbial action for sustained feeding. This dual action (the result of its unique molecular structure) makes NUTRALENE the superior controlled release nitrogen source. The following points show that NUTRALENE meets all the professional's requirements for a broad-use nitrogen. quality nitrogen source offers... Ł Quick greenup Controlled-release nitrogen feeding for up to 16 weeks Ł Both hydrolysis and microbial actionŠ ^ not dependent on coating or particle size for release Ł Minimal leaching and volatilization Consistent release of all nitrogen in one growing season, under all conditions, even during cool soil tem-perature situations Ł Low salt and low burning potentials Ł 40-0-0 guaranteed analysis Circle No. 117 on Reader Inquiry Card 6 UPFRONT LAWN CARE INDUSTRY OCTOBER 1990 Time to hope for the best, plan for worst? The spiderweb of today's global economy is spun of oil. Its black florescent threads radiate from the Middle East. Jiggle the web and every strand vibrates. Events are shaking the web violently, and professional lawn care providers will feel the tremors in spite of our industry being uniquely North American. Even our biggest lawn care companies have few, if any, business ties beyond the United States and southern Canada. More than 90 percent of us are small to mid-sized companies, regional in market and outlook. Even so, we are caught in the wash of international events. All business is. In 1990 it's unavoidable. Nothing arising from the stupefying events in Iraq and RON HALL EDITOR Kuwait bodes well for American business (except the defense industry, perhaps). In the short term, the best we can hope for is a modest rise in the cost of doing business. That, it seems, is inevitable. The price of gasoline in other industrialized nations, afterall, starts at about twice what Americans pay. And Used By . jH Lawn Care Professionals ndustrials Matching Quality with Value & Service BATA POLYBLEND BOOT® Two-stage injection moulded, one-piece construction for complete waterproof protection Constructed for environments where severe conditions require a high degree oi chemical resistance Features include: Ł Non-slip, seli-cleaning soles for safety Ł Pull-up and kick-of lugs for ease in entry and removal Ł Removable cushion insole allows hygienic cleaning of boot interior Ł footbed® insole available ior added comfort and support Ł Steel safety toe in selected styles All steel toe items meet or exceed ANSI STANDARD Z41 Class 75 for impact and compression. BATA POLYBLEND® Boots are specially formulated ior a wide variety of applications MEN 16 Knee Boot - Full sizes 4-13 6" Work Boot - Full sizes 6-13 Black'Grey. Cleated Sole. Full Steel Shank Standard WOMEN 14' Knee Boot - Full sizes 4-11 Black/ Grey. Cleated Sole. Without Steel Shank The jacket in the above photograph is the BATA TUFTEX 30 SERIES made oi PVC/nylon/PVC material. It is lightweight and extremely tear and abrasion resistant with attached or snap on hood, raglan sleeves and storm fly front. Permeation test results are available upon request. FOR MORE INFORMATION CALL: 1-800-365-2282 BATA SHOE COMPANY, INC., INDUSTRIALS DIVISION Ł BELCAMP, MD 21017 Circle No. 103 on Reader Inquiry Card goes up from there. In fact, taking inflation into account, the price of gasoline is less nowŠeven after the Kuwait invasionŠthat it was seven years ago. That will change. Should we begin investigating: Ł Smaller, more fuel-efficient service vehicles? Ł Alternate fuel sources for these vehicles. Propane? Natural gas? Ł Tighter, more compact service routes? Events suggest we, as an industry, may be entering uncharted economic territory. Afterall, professional lawn care coalesced into a recognizable, $1 billion-plus industry through the early and mid 1980s and continued to grow, albeit slower with the arrival of 1990. This expansion of both providers and customers paralleled over eight years of economic growth for most of the United States and Canada; analysts describe it as an unusually long period of sustained growth. This could change too. Business owners, particularly those like us dependent on consumers' discretionary dollars, will feel any major economic slowdown on our bottom lines, particularly if our customers perceive their financial situation worsening. If the economy sours signficantly, those of us who traditionally lose a sizable percentage of our customer base annually and make it up with a strong spring selling season could be devastated. The double whammy for us lawn pros is the nature of our business; we're an industry of routes. We travel to serve customers. They don't come to us. If it's not part of our service philosophy already, we'd better make it so immediately: our customers must also be our friends. Those companies weathering, in some cases even prospering during the recession of 1981, delivered personalized service. Significantly LCI magazine was five years old in 1981. LCI Questions about Pesticides? Call 1-800-858-7378 National Pesticide Telecommunications Network LAWN CARE INDUSTRY OCTOBER 1990 7 Here's what every LCO should realize about the new Hazard Communication Standard regs BY STEVE DAY Most lawn care operators are somewhat aware of the Haz-ard Communication Stan-dard (HCS). The HCS, brainchild of the Occupa-tional Safety and Health Ad-ministration (OSHA), now covers all workers exposed to hazardous substances in all industrial sectors, not just those in manufacturing as previously. All green industry segments, private and govern-mental, should determine if they comply with the new HCS version. General requirements The HCS requires that all non-manufacturing employ-ers with employees exposed to hazardous chemicals establish hazard communication pro-grams to provide information on the hazard to these employ - ees Š by container labels, MSDS's and verifiable train-ing programs. The rule makes all employ-ers, in addition to those in manufacturing and importing, responsible for informing and training workers about the hazards in their workplace, re-taining warning labels, and making available MSDS's with hazardous materials. The rule modifies some provisions of the original rule (Nov. 25, 1983) for various work situations in the non-manufacturing sector. For ex-ample, modifications have been made for work operations where employees only deal with chemicals in sealed con- tainers under normal condi- tions of use (retail trades, warehousing, truck cargo han-dling). These employers must assure that labels affixed to in-coming containers of haz-ardous materials are kept in place. They must maintain and provide access to MSDS's if requested by an employee. And they must train workers on what to do in the event of a spill or leak. Written HC pro- grams, however, will not be re-quired. Learning the rule OSHA has prepared several good references on the HCS that you can obtain from your local OSHA office. Ask for a copy of the Hazard Communi- cation Final Rule, Federal Register 29 CFR Parts 1910, 1915, 1917, 1918, 1926, and 1928, as published August 24, 1987. The standard is long and at times technical, but its con- cepts are simple to understand and implement. One main dif-ference between this rule and other OSHA rules is that the HCS is performance oriented. You have the flexibility to adapt the rule to the needs of your workplace, rather than having to follow rigid, specific requirements. As for what is a hazardous chemical Šbasically any chemical (pesticide, solvent, etc.) that requires the distrib-utor to supply you with an MSDS when you first pur-chase the substance. If you are not sure, ask your supplier. What employers should do Identify and list hazardous chemicals in your workplaces. A complete list, in alpha-betical order, of all chemicals subject to the HCS should be updated continuously, and as any new chemical is intro-duced into the workplace. Obtain MSDS's and labels for each hazardous chemical. Suppliers must provide you with an MSDS, if one is re-quired, the first time you pur-chase the chemical. If you do not receive one you must dem- onstrate good faith in trying to get one. In this way, if an OSHA inspector determined you did not have the necessary MSDS's you can at least show him that you are attempting to get it. Develop and implement a written hazard communica- tion program, including label and MSDS information, and employee training, to be main- tained by employers at each separate workplace. It must also contain a list of the hazardous chemicals in each work area, the means the employer will use to inform employees of the hazards of non-routine tasks (for exam-ple, the cleaning of boilers, and the hazards associated with chemicals in unlabeled pipes, etc.). If the workplace has mul- tiple employers on-site (e.g. sub-contractors at a construc-tion site) the rule requires these employers to ensure that information regarding haz- ards and protective measures be made available to the other employees on-site. The written program does not have to be lengthy or com-plicated. It must, however, be See HSC on page 21 Ł H Herbicides. Fungicides. In The Battie Against Weeds & Bugs We've Got Your Š Cides Covered. And your fertilizers and adjuvants. You can depend on Special Products for an extensive line of turf and ornamental care products, all backed by our reputation for quick, reliable service. Call Special Products today for everything you need for healthy, green victory. We invite you to stop by and see us at Booth #1324 at the Green Industry Exposition in Nashville. A§FFI> COMPANY P.O. Box 1467 Fremont, NE 68025,1-800-833-4UAP Circle No. 112 on Reader Inquiry Card 8 LAWN CARE INDUSTRY OCTOBER 1990 8 You want to work for us, pal? Here's how you can get ahead BY ED WANDTKE If you're working for a lawn servicing company and you're capable and ambitious, read on and find out how to make yourself a more valuable and better paid employee. It'll be worthwhile. Re-member, high employee turn-over plagues your industry. That in itself provides youŠ and all other honest and effec- tive employeesŠwith unique opportunities. Excel at something Just as advertising targets a niche in a market, you can be-come recognized for some-thing you do particularly well. But first you must identify that niche and then develop it. For example, you might excel on the technical side of lawn services. Or you might be par-ticularly good in forming strong relationships with your customers and retaining them. There are many specialized areas within a company, areas that the owner or manage-ment needs help in, and fulfill- ing any one of these in a responsible manner can gain you vital recognition, pro-vided of course that you don't compromise other aspects of your position. Do you fit in? The first step in making yourself "indispensible" is finding out how you fit into your company's business pic-ture. Can you formulate clear an-swers to the following ques-tions? What's expected of your position in the company? How does what you're doing fit into the goals of the depart-ment you're working in? How does your department fit in? A good place to get answers to some of these questions is your job description. That's where your "minimum" duties and responsibilities are spelled out. If there is no description or it's unclear, ask a manager. You must know what's ex-pected of you. After you've dis-covered what is minimally expected of your position in the company, you can begin mastering these expected du-ties, striving also to become proficient above these "mini-mums". But don't be so short-sighted that you can't see de-partment and company goals too. Many lawn service com- panies break their workforce into departments and set an- nual goals. Know them. They'll help you gauge your performance. Beyond that, you should understand your company's goals with a work-ing knowledge of its annual budget. This will give you an indication of your financial worth to the company. But don't limit yourself to just numbers. Your company is continually updating its busi-ness strategy to meet the evolving lawn service busi-ness. This provides you with additional opportunities to help the company. Goals change like the weather. This year many com- panies aimed for considerable growth but, because of the fre- quent and heavy rains, many (perhaps your company too!) shifted their focus to cost con-trol and customer retention. Satisfy customers Since you're in a service in-dustry, you'll be called on to keep your company's custom-ers satisfied, regardless of your position. Maintaining cus-tomer loyalty is one of your top responsibilities, and it's up to you to translate manage-ment's goal into satisfied cus-tomers. This is the exciting and rewarding part of your job. Customers first Learn how to develop strong and positive rela-tionships with any customer you come in contact with. Work harder when the owner isn't there. Research shows that most individuals lower their productivity levels 20 to 30 percent when the boss is away. When the boss re-turns he/she will review what was accomplished and may need to raise production levels for the next couple of weeks to make up for the loss in produc-tion. To stand out in a com- pany that has bad work habits, maintain your normal produc-tion levels and if possible even increase. When the data is re-viewed upon the bosses return you will be one of only a few individuals who maintained their performance standards or were higher. Go the extra mile Go the extra mile by even "You must know what's expected of you99Šconsultant Ed Wandtke taking jobs nobody else will do. Doing more work than what is expected of an individual in your position in a company is one way of getting yourself noticed. Volunteer for extra work, weekend jobs, out-of- town assignments, etc. Any job that will let you do addi-tional work. The exposure from doing work others do not wish to do or one-time special work will identify you to top management as an individual willing to work for the im- provement of the company. Doing work others do not want sounds easy but I have found in the many companies I have consulted with, only a few individuals will go out of their way to do those tasks no- body wants to do. Being a jan-itor, helping clean up a mess in an office, or seeing an irate customer after others from the company have tried and failed, requires a certain type of skill from an individual. Doing these jobs when not asked or volunteering for them when you can see they need to be done will set you apart from other employees in the com- pany. Also, being aware of what needs to be done and doing it without being asked will get you recognized as an indispen-sable employee. When you en-counter challenges that you have not experienced before, reflect on you job description, your department goals, and your company's strategy in de-termining how to solve the challenge. If you're not sure of how to solve a problem ask yourself, "Is this in line with the company objectives for the year?" It's doing tasks this way that you become recog-nized as an individual who is indispensable to your com-pany and coveted by the com-petition. LCI About the Author Ed Wandtke is a senior partner with All Green Management Associates, Columbus, Ohio. Have a SPILL? Call Chemtrec 1-800-424-9300 * SEEDSMEN * '/Hette'i Kentucky Bluegrass An improved dry-land variety with all that durability but with exceptional color ? Yes! Then let the play begin! Request University of Idaho Current Information Series No. 793 Produced by: Seeds, Inc. Rockford, Washington (509) 291-6000 Distributed by: Cascade Intl. Seed Co. Aumsville, Oregon (503) 749-1822 And: Jonathan Green & Sons Inc. Farmingdale, New Jersey (201) 938-7007 CA group battling "senseless" rules LOS ANGELES, CAŠMickey Strauss, presi-dent of the California Landscape & Irrigation Council, Inc. seeks green industry support to stop "senseless water conservation measures". The coalition, Green Industry Council of Greater Los Angeles, says new regulations brewing in southern California "will adversely affect both the design and construction of vir-tually every new landscape project in the Greater Los Angeles Area". Some of the restrictions included in the reg-ulations: Ł All projects over 500 square feet being regulated. Ł Mandatory plant lists making it illegal to buy, sell, trade, grow or propagate certain vari-eties. Ł Mandatory design restrictions. Ł Heavy restrictions, with mandatory per-centages, imposed on the use of turf. Ł New bureaucratic procedures requiring advance approval on all new projects. Ł Unreasonable water management pro-posals applying to all landscape projects. Ł Regulation of tree removal and installa-tion. "If enacted, these ordinances would have a domino effect throughout California," wrote Strauss in a letter attempting to rally the green industry. "Regulations such as these already have been passed in some sections of northern California and virtually all landscaping has come to a complete standstill from spring through fall. The Green Industry Council of Greater Los Angeles is building a war chest of at least $120,000 to fight the restrictions. Contact: Cal-ifornia Landscape & Irrigation Council, Inc., 14125 Telephone Ave., Suite 13, P.O. Box 488, Chino Hills, CA 91708. 714/590-5680. LCI Circle No. 112 on Reader Inquiry Card You can become recognized for something you do particularly well. Identify that talent, then act. LAWN CARE INDUSTRY OCTOBER 1990 11 WÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊtÊ October's PTP'er (Prime Turf Performer) George Aloi, Nardella's Turf Care, can do it all BRANFORD, CT ŠGeorge Aloi, 31, is the top lawn care specialist at Nardella's Turf Care, a full-service lawn care company in eastern Connecti-cut. Aloi has been helping Nardella's turf builds a loyal customer base in the commu-nities hugging Long Island Sound the past 11 years. "George is a vital member of our team," says owner An- thony Nardella, who started the company about 15 years ago. "He actually holds two positions. He's both a super-visor and a lawn care techni- cian." Aloi says our company's philosophy of lawn care is "I want my co-workers to take a positive attitude to our customers"Š George Aloi, supervisor. based on "creating a good de-fense against pests". Custom-ers need to work along with our integrated pest manage-ment program by mowing and watering correctly if they're going to expect good results using less chemicals on their lawn. He said he visits each customer five times each sea-son to apply fertilizer, insect and weed control as needed. "Certainly I enjoy getting my hands into a lawn, and I think I'm pretty good at diag-nosing lawns and their prob- lems. But what I enjoy most is relating to our customers," says Aloi. "I really think I can help them appreciate what they've got and what we can do for them." This personal attention is one reason Nardella's Turf Care can count many longterm customers. "We're honest and I know our customers appreci-ate that," says Aloi. His biggest challenge as a supervisor, the other hat he wears in the Connecticut firm: "I want to be a good example to my co-workers. I want them to take a positive attitude to our customers when working on their lawns." Aloi, a bachelor who lives in a condo, enjoys SCUBA div-ing, particularly off ship-Encore sales up BEATRICE, NB ŠEncore Manufacturing recorded sales of about $6 million through the fiscal year ending June 30, 1990. Encore began operations in February, 1988. The com-pany manufactures thatchers, slicers, and blowers. LCI wrecks, and boating. Each winter he dives in south Flor-ida. (Each month Lawn Care Industry magazine will put the spotlight on an outstand-ing industry employee. It could be a technician, a super- visor, a secretary...somebody special. If you have someone you would like to nominate, contact Ron Hall, editor, Lawn Care Industry, 7500 Old Oak Boulevard, Cleveland, Ohio 44130.) LCI George Aloi wears two hats for Nardella's Turf Care, supervisor and lawn applicator. STEP INTO THE MIhIHI^IH ^ a 'awn ^ tur*care businessman, you need an efficient, comfortable work environment. You need Snapper/Kees Pro Series mowers - the most user-friendly commercial walk-behind you can buy. We build these tough, gear-driven mowers to please tough customers. We know the demands turf care pros place on their equipment. The ProSeries unique handle design adjusts easily to operator height, and allows true finger-tip control, regardless of operator hand size. And, Pro Series offers a choice of power unit options (14 hp and 18 hp Kohler engines)and mowerdecksizes(36M,48",52"and61")to custom fit a Pro Series mower to match your needs. Key features include: Ł Shift-on-the-go capability with a special Peerless transmission that's exclusively designed for Snapper/Kees. Ł Five forward speeds from 1.5 to 5.9 mph, plus positive reverse drive. Ł Five-gallon capacity polyethylene fuel tank. Ł On-the-go brake adjustment. Ł Handle-mounted headlights. Snapper/Kees dependable equipment, easy lease plans and commercial user Snap-Credit make your business look good, on the job and on the bottom line. F.D. KEES MANUFACTURING COMPANY SINCE 1874 700-800 Park Avenue Ł Beatrice, Nebraska 68310 U.S.A. Ł Phone: 402-223-2391 Ł FAX: 402-228-2258 A SNAPPER EQUIPMENT COMPANY |AHi Circle No. 112 on Reader Inquiry Card 12 LAWN CARE INDUSTRY OCTOBER 1990 Nebraska fertilizer maker makes market for his product Lawn care success sprouts in small towns K-Lawn is bucking industry trend back to granulars. K-Lawn uses liquid fertilizer. Dr. Robert W. Wesely, right, says K-Lawn's training good. PLCAA's Grasscycling getting warm reception BY BARBARA VAN DEN HEMEL MCCOOK, NB-Eight years ago a college marketing survey conducted for a local commu-nity college business course convinced Russ Kugler to en- ter the liquid fertilizer lawn care market. Not only did he enter the industry, but his success and marketing saavy have con-vinced other prospective en-trepreneurs across Nebraska and surrounding states to start small lawn care businessesŠ 21 so far. Why small? Most of these operations target rela- tively small market areas. Also, the operators of these businesses are often profes-sionals in other fields; teachers have been particularly recep-tive becuase they have their summers free. Kugler is chairman of the board of The Kugler Company which, since 1966, has been manufacturing its KQ Quality Liquid Fertilizer for field crops sold in seven states. Liq-uid fertilizer for lawns seemed to be a logical step. Kugler met Dale Lortz, a high school teacher, and the two decided to provide Mc-Cook, NB, residents an alter-native lawn care program. All three local competitors at the time were 100 percent dry; they used only granular lawn fertilizer. The first step The first concern was de-veloping a quality liquid fertilizer for lawns in the Neb-raska-Colorado-Kansas area. The team wanted a fertilizer with a low-burn potential that improved the density and color of turfgrass. Four sea-sonal applications would pro-vide the nutrients needed for quality turf. Beginning with a liquid ni-trogen (UAN) grade, tests quickly found that it resulted in burning. Next they tried a formulation using low biuret urea. The team then added iron to the first fertilizer grades, but chelated sources and costs were quite high. Also, staining was a problem, but that was overcome in the lab. Today, K-Lawn's iron formulation is a non-staining product and cost effective. Finally, the K-Lawn team felt confident its custom-blended fertilizer was both top quality and cost effective. K-Lawn was officially in business in July 1983, with Dale Lortz and his partner La- rry Mollring. They employed their high school age children to assist with bookkeeping and telemarketing. Friends became clients Beginning with 25 custom-ers, half of who were Kugler Company employees, Lortz and Mollring felt that they would be successful if they reached 100 customers. How-ever, by the end of summer 1984 they had 200 customers and had paid off their initial investment. Lortz and Mol- lring acquired 550 customers by 1988 in McCook and the surrounding towns. Before long, other pros-pects were convinced to make that initial investment. (K-Lawn says an individual can become an operator with an investment of under $10,000.) Word gets out K-Lawn Ogallala began op-erations in 1985 at Ogallala, NB, the first of the K-Lawn dealers to use a computer sys- tem. K-Lawn Ogallala's initial target was 100 customers, but it's currently managing 375 lawns. Three teachers from Lex-ington, NB, who painted dur- ing the summer recess heard about K-Lawn from Dale Lortz, and formed a part-nership, becoming K-Lawn Lexington in 1985. They grab-bed 150 lawns the first year, including several large com- mercial accounts. Also opera-ting in several surrounding towns, they haven't found it necessary to hire more help. K-Lawn Lexington manages 500 lawns. Says Russ Kugler, "My concept of the lawn care busi-ness has flip-flopped; what we're selling isn't the fertilizer so much as the service and the training. The one single most important factor that contrib-uted to our success is our training sessions." The K-Lawn division has a well-developed program of ini-tial and on-going training with emphasis on service. Dr. Robert W. Wesely, K-Lawn division manager, conducts the training sessions and later follows up with individual as- sistance as the dealer goes into business. Initial training begins with in-house sessions concerning lawn care and business princi-ples. There's also instruction in lawn agronomics; weed, in- sect and fungus identification and treatment; fertilizer and chemical recommendations; and application techniques. Hands-on application and mixing routines help round out the practical aspects of the business. Business aspects covered include management, sales, customer service, adver-tising and sales promotion. Training continues with semi-annual roundups to bring all K-Lawn dealers to-gether for updates and sharing sessions. Included during the roundups are round-table dis-cussions, focus groups, and lawn tours, where dealers gain hands-on experience with various lawn problems as well as qualities. Outside profes-sionals are also used on other pertinent topics such as taxes and advertising. LCI ATLANTA, GAŠGrasscycling is garnering good reviews on many fronts, said Sandra H. Marting of ProfessionalLawn Care Associa- Łm^M^mi tion of Amer- I ica(PLCAA). Łpi Marting ¡¿k reported that I lawn care professionals are increas- ^Bfl ingly calling | PLCAA of- Marting fices to see how they can par-ticipate in the nationwide program to "recycle" grass clippings back into the turf, rather than bagging and lug-ging them off to a landfill. "This is proof that the pro-gram can work," says Marting. "In addition the EPA has shown a lot of positive interest and we're getting inquiries from the media." And why not? At PLCAA's late-summer board meeting here, Marting said she'd al- ready mailed about 6,000 re- leases to the print and electronic media, in addition to 2,500 informational pieces to likely program partici- pants. Marting asked PLCAA board members for continued financial support for Grasscycling. "We've got a valuable pro-gram started and running," she said. "I was told once that this association couldn't come up with a program that would get any credibility with the press. I think we're proving that comment wrong." Marting told the board that the program will need addi-tional funding for it to con-tinue to grow. LCI Todd Foster, K-Lawn McCook, crisp and clean appearance. Fòrthe costof a candybar, Bob Kapp made tne sweet move up toTURFLON. "Our cxistomers expect and demand quality -and we deliver. If it costs an extra 50C a lawn to keep customers, it's well worth itr-Bob Kapp, President and CEO Kapp's Green Lawn Munster, IN How much is customer satis-faction worth? For Bob Kapp of Kapp's Green Lawn, it's worth the performance difference that TURFLON* herbicide can provide. What price customer satisfaction? "We switched to TURFLON two years ago because we weren't pleased with our previous her-bicide," says Bob Kapp. "Cost has never been a deciding factor in the products we use. The extra 504 per lawn for a treatment with TURFLON herbicide doesn't make a bit of difference. In this day and age, you simply have to retain customers-it costs too much money and time to replace them." Its rewards. "TURFLON did a much better job, particularly on our problem weeds like wild violets, ground ivy and spurge," Bob continues. "Since switching to TURFLON, we've reduced our weed related callbacks and service cancella-tions by 50% from a year ago!' With performance like that, you'll be able to add some sweet-ness to your bottom line. Call us to find out more. 1-800-352-6776. Move up to TURFLON ŁTrademark of The Dow Chemical Company Circle No. 108 on Reader Inquiry Card Turfseed suppliers' aim: turf requiring less water, chemicals, maintenance Bulletin: Homeowners get cash for having smaller lawns in the city of Novato, CA. The prob-lem: a continuing water short-age. Bulletin: The Denver Water Board is spending $200,000 in a media campaign to convince property owners to switch from Kentucky blue-grass to lawns containing more water-efficient native grasses or tall fescues. Bulletin: Expect the turf pesticide controversy to flare into a media brushfire. It does almost every spring. Bulletin: More landfills are locking their gates to yard wastes, targeting lawn clip-pings. "Water use is definitely going to become a critical fac-tor," says Bill Young of Lofts/ Great Western. "We'll have to produce grasses that meet this issue. Another issue that's growing is fertilizer applica- tions." Every LCO in the United States wrestles with at least one environmental concern, a fact turfseed growers and mar- keters are addressing through their accelerating research and breeding programs. "Our objectives are to de-velop grasses that require less mowing, less fertilizer, less fungicides, less chemicals in general," said Bill L. Rose, president of Turf-Seed, Inc., to a gathering of seed distribu-tors in Salem, OR, this past summer. Another reason for this increased pressure for improved varieties is the growing sophistication of LCOs. The overseeding of sub-par lawns and the renovation of damaged or unsightly lawns brings in eight percent of their gross revenues, a Lawn Care Industry magazine survey re- vealed. But what type of seed to use? Regional weather and soil differences may make this a difficult choice. Also, there are at least 400 commercially available varieties of turfseed. "We as an industry have con-fused the end user," said Tom Stanley, Turf-Seed, Inc., at his company's field day in Oregon. For that reason Turf-Seed, Inc. will concentrate on mar-keting brand names, and up-grade these brands with newer, better varieties as they're developed. For exam-ple, the company's Tri-athaLawn brand name re-mains even though the Monarch variety of turf-type tall fescue replaces Olympic in the fescue mixture with Ap- ache and Bonanza. Eeven so, many lawn pros are aware of the real dif-ferences among vari-eties, differences that become obvious in home lawns or in national field trials. In these trials, each variety receives a numerical rating for charac-teristics such as color, drought resistance, etc. Reg Robertson, Custom Lawn and Landscape, Inc., Olathe, KS, says the rating system helps turf managers, but shouldn't be over-rated for selecting one variety over an-other. "If one variety rates a nine and another rates an eight, it doesn't mean that much to a homeowner," he says. "Even so, I want to be able to say to that customer that I'm giving them the best varieties available for our area." Adds Mike Robinson, Seed Research of Oregon, Inc., Cor-vallis, OR: "Renovating a lawn is a real nice opportunity for lawn care professionals but they have to become actively involved in the selling process. They have to stress that it's going to cost some money but it's worth it, particularly with any home that was built more than 20 years ago. It was prob- ably planted with common. "The best advice they can give to a home owner is that they're using the newest im-proved variety available that has the best disease resistance and turf quality." He suggests LCOs check the results of any local tests. This information is often available from turf and extension personnel at nearby universities. Regionalism is another recent trend in the de-velopment of turf vari-eties. When turfseed suppliers pinpoint an economically via- ble regional market, they seek a product for it. The process, however, is painstaking, and takes years. "We have trials across the United States," says plant breeder Steve Witten, Inter-national Seeds, Inc., Halsey, OR. "We're developing vari-eties that perform well in cer- tain conditions; that's better than a variety that's sold all over the country." Witten tracks his company's am-bitious breeding program by computer. The data he enters and tabulates is staggering be- cause the development of im-PARTNERS from page 1 Management snatched up strong regional companies across the country, usually one at a time. Roger Ervin, a financial of-ficer with ServiceMaster, says a final agreement between WMI and ServiceMaster is to be reached the end of 1990. "We'd like to take the good pieces from both and improve upon our product and ser- vices," he says. "The new en-tity will have a real presence in the lawn care market." Waste Management will be represented on the new com-pany's board of directors but will not participate in its day- to-day management. ServiceMaster will initially hold 80.1 percent of the com-mon equity, Waste Manage- ment the rest. The businesses ServiceMaster is contributing generated revenues of $750 million in 1989. Waste Man-12 LAWN CARE INDUSTRY OCTOBER 1990 proved varieties proceeds in small steps over a period of years. The results do become apparent though as they have in the case of turf type tall fes-cues. "A lot of people in the Northeast have sandy or poor soils and these soils don't hold water very well," says Bill Vogler, Classic Landscapes, Manchester, NH. "That's one reason why we'll use a tall fes-cue blend on some lawns. I also take into account how the property is going to be main-tained. Is it going to be a full-maintenance type situation?" Though the spotlight was on the tall fescues during the 1980s, other species may begin to generate the same type of excitement. "We kind of thought we were reaching a plateau on ryegrass breeding," Dr. Bill Meyers said at Turf-Seed's annual Salem, OR, gathering, "but maybe we can make another jump in ryegrass breeding." Adds Seed Research's Robinson, "the hard fescues really have a tremendous po-tential, particularly for shade areas. And they're really a low-maintenance grass." Meyers added: "As we go toward less fertilizer, these fine fescues will become more important." Another exciting pos-sibility for LCOs is the devel-opment of seeded Bermu-dagrass. The improved turf- type Bermuda, Cheyenne, be- comes available in the spring of 1991. It's a product of the Jacklin Seed Co., Post Falls, ID, warm season breeding pro-gram, and will be available through Pennington Seed, Madison GA, and Cactus Seed Co., Roll, AZ. And on another front, breeders like Dr. Fred Ledeboer, Turf Merchants, Albany, OR, continue to make advances in the so-called dwarf turf-type fes- cues like Bonsai. LCI agement's contributing busi-nesses grossed $170 million in 1989. Green industry business consultant Ed Wandtke tells Lawn Care Industry that Waste Management will likely redirect its efforts toward re-fuse hauling, disposal and other environmental busi-nesses where it's a market leader. ServiceMaster, on the other hand, will continue to enlarge the umbrella of home-related services it can deliver. "I think ServiceMaster's name says it all. The company wants to be master of many consumer services," says Wandkte. "We are excited by the growth aspects we see ahead in the consumer services indus- try," says Waste Management chairman and CEO Dean Buntrock. "We believe this business combination will greatly enhance the develop-ment of the consumer services industry in the U.S." LCI Sold on tall fescue. Classic Landscaping in New Hampshire. From left, Mike Waldrep, Bill Vogler, and Mike Thomas. Mike Hurayt (foreground) operates a Lesco spreader while workmate Bill Lynch operates a rake during a renovation in Middleburg Heights, Ohio. Both work for Soft *N Green. "Our resprays have decreased by almost 50%."-Jim Gourley, owner Lawn Masters, Kenosha, WI If you're like most LCOs using standard three-way herbicides, there are days when you wish the phone wouldn't ring again. Callbacks and cancellations can really get you down. Well, maybe it's time you moved up to TURFLON* herbicide. One good reason to switch. "We switched to TURFLON be-cause we were having too many resprays," explains Jim Gourley. And after 22 years in the busi-ness, he's happy with the results: "Our records show that we do have much better weed control and many fewer resprays this year than we've ever had." You'll save money in the long run. "Yes, we pay more for TURFLON," Jim says. "But when I figure how much it costs us per respray, it's saving us lots of money. And that justifies the extra cost." Jim adds that there's another reason he can't afford to make too many callbacks. "When you have to go out and do a respray, you're taking a chance on losing that customer." Isn't it time you moved up to a better herbicide for better weed control? Call us to find out more. 1-800-352-6776. Move up to TURFLON ŁTrademark of The Dow Chemical Company Circle No. 109 on Reader Inquiry Card 8005 16 COVER STORY LAWN CARE INDUSTRY OCTOBER 1990 ROUTE from page 1 ducts research on how to best use them in their programs. "Whether you are using synthetic or biological con-trols, you still have to be care-ful,M says Catron. "With either you are still treating the symptoms of lawn care prob-lems and not treating the soil. When you grow a lawn, you have to grow a soil first. We need to get away from what we call 'steroid' lawn care." The "treating the soil first" is a message most lawn care clients aren't used to hearing and as such, Catron and Smith spend a great deal of time educating customers and other lawn care professionals. "There is too much non-thinking applica-tion; for example, it's June so we'll apply this, whether it is needed or not," says Catron. "In addition, our treatments vary by exposure to sunlight, how the lawn is mowed, amount of rain, etc." The industry is slowly wak-ing up to this approach, he adds. "A company can hire anyone to spray. What we need is to train people who can diagnoseŠto treat the under-lying problems." NaturaLawn's entry into the marketplace appears timely. In its first month of business, the company had 42 customers. Now the Damascus office has just under 3,000 customers and will have over $750,000 in sales in 1990. "After two years in busines, we fell into the top 11 percent of the U.S. of all lawn care com-panies in our size range in terms of revenues and number of customers," says Catron. "It normally takes nine years to get there." Until recently, the com-pany focused only on residen-tial lawns. This year it hired someone to do commercial sales. Altogether, there are about 20 employees at the original location. Last year, NaturaLawn be-gan its franchising program. Of the five franchises, only one is corporate-ownedŠa loca-tion in Virginia Beach, VA. The other four are in York, PA, Damascus, MD, Bal-timore, and Portland, ME. Mike Madden, who purchased the franchise in York in the spring of 1989, had worked with ChemLawn and knew Catron and Smith. He left the company after it was sold in 1986 to EcoLab and kept in touch with Catron. After a year in business, NaturaLawn of York has 300 customers. "We used a low-profile ap-proach to enter the market," says Madden, "just letting people know there is an alter-native to the chemical lawn care companies but not doing heavy promotions. The back-bone of our selling strategy is telemarketing, calling home- owners and then sending in-formation. This year, we've started getting referrals- equalling about 10 to 15 per- cent of our new business." About $22,000 is needed to get a franchise set up; an additional $20,000 to $25,000 will be needed for operating captial until the business has a cash flow. Of that $22,000, $15,000 is NaturaLawn's franchise fee. "The fee buys the name, ex-tensive training, an operations manual and promotional ma-terials," says Catron. "The other $7,000 is used for a downpayment on a van, a spreader and other materials." The first to bring the NaturaLawn message to clients. From left: Mike Russo, Portland, ME; Ed Smith, Tammy and Jay Belt, Baltimore West; Joe Shubra, Virginia Beach, VA; Mike Madden, York, PA. NaturaLawn's customers found that they have been a user of lawn service companies in the past and are willing to try the organic-based alter-native either because of nega-tive publicity about chemical or because of neighborhood pressure. "Whether the home-owner is dead set against chemical lawn care or not, neighbors are starting to put "There is too much non-thinking application; for example, it's June so we'll apply this whether it's needed or not"ŠPhil Catron, NaturaLawn. NaturaLawn gives fran-chisees help with a business plan, and emphasizes the need to set up a $50,000 line of credit. The company charges a two percent advertising fee based on deposits (not sales), and starts with a seven percent royalty fee. That amount drops to six percent when an-nual sales reach $300,000, and at $500,000 in sales, it drops to five percent. "The royalty fee structure gives franchisees en-couragement to grow, as our share decreases with increased sales," says Catron. "This is different than most royalty ar-rangements." The company is focusing its expansion plans east of the Mississippi for the next two years, and will target metro- politan areas because of the population density and the need for lessening pesticide use in populated areas. Plans are to add six to 10 more fran- chises this fall. The cost of organic-based lawn care is comparable to the chemical approach, and aver- ages $45 to $50 per treatment. "Our program is more expen-sive, i.e. the materials are more costly than typical chemicals, and our personnel costs/train-ing are much higher," says Catron. "But the building, truck and customer service costs are higher for chemical companies." A rough survey of on the heat," says Catron. "They can switch and get the Jones off their back." Customer education is definitely a primary challengeŠto accept the fact that weeds are part of a healthy lawn. "We tell people upfront that their lawn will have weeds, and that simply mowing and fertilizing the correct way will control about 60 to 70 percent of the weed problem," says Catron. "Neighbors see that and think it's okay. One key is just to get the homeowner to cut the grass the right way." In general, NaturaLawn boasts an enviably low cus- tomer service call rate, less than 10 percent. "Once we get customers, we keep them," says Catron. "For example, we call customers one month after a treatment to ask them how the lawn looks, instead of them having to call us and complain." While Catron and Smith have seen other companies ad-vertise an organic lawn care service, they believe Natu-raLawn is the only company with a franchise program. "We will see more competition in the future," says Catron. "When people see something new that works, they will want to get in on the act." NaturaLawn, 5705 Indus-try Lane, Suite H., Frederick, MD 21701. 301/694-5440. LCI About the Author Nora Goldstein is a writer with In Business magazine which gave LCI permission to use the above article. The audience for In Business is the independent business owner. Its focus: "environmental entrepreneuring," says publisher Jerome Goldstein. Box 323, Emmaus, PA 18049. SERVICE from page 1 serve our customers with our traditional integrated pest management programŠjust using pesticides when and where they are needed. A cus-tomer will be able to select ei- ther one or the other, either the organic program or our regular service," Richard White of ServiceMaster tells Lawn Care Industry maga-zine. White says the organic fer-tilizer/biological pest control option should fit well with franchisees since most use granular materials and stress individualized service any-way. White is confident that there is a market for organic lawn care."We don't come in contact with those people who are opposed to the use of pesticides," says White. "They're not part of the pro-fessional lawn care market. They will become a slice of the market that hasn't been avail-able before." The cornerstone of the pro-gram will be an all-organic fer- tilizer. Insect control (particu-larly grubs) and weed control could be more difficult, he ad-mits, although LCOs have some biological tools at their disposal now and more should be coming soon, he says. Beyond that, franchisees will have to get customer coopera-tion to make their organic pro-grams work. "The person who buys an organic program is going to have a higher level of committment because they will pay a premium price for our service," says White. However, customer com-mitment will continue to be boosted by continued media emphasis on environmental issues and by legislation such as Hayden's Green Initiative in California. White says Ser-viceMaster will continue to provide its franchisees with program options to deal with these concerns. "We believe the organic market is a grow-ing segment, and we will be able to serve it," he says. LCI i m»ke il i IM] COURT from page 1 posal to make room for local governments in the field of pesticide regulation." Said Thomas Delaney of PLCAA, "this ruling was espe-cially welcome and we think it may have some effect on sim-ilar local ordinances in other areas, specifically in Mayfield Village, Ohio, and Boulder, Colorado. "The United States Court of Appeals gave this matter se-rious thought and it's not likely other judges are going to rule differently." About a month after this ruling, however, Milford be-gan preparing a petition to bring the matter to the atten- tion of the U.S. Supreme Court. "We have an opportunity to petition the Supreme Court and tell them we oppose the village's action. We probably will," said Delaney. LCI "TURFLON is more effective on the broadleaves that the competition is missing."-Russ Frith, president Lawn Doctor, Matawan, NJ If "easy" weeds were the only ones cropping up in customers' lawns, 2,4-D would handle the job. But that's not the case. You need a tough product to keep tough weeds down. Maybe that's why you should move up to TURFLON* herbicide. The real problem with lawn care. "Weed control is the most im-portant problem," explains Russ Frith. And as president of one of the nation's most successful lawn care franchisers, he ought to know. In explaining how TURFLON has worked for Lawn Doctor, Russ says, "It does a better job on the tough to con- trol weeds." Prove it for yourself. How do franchisers who use it justify broadcast spraying TURFLON at about $9.50 per acre? "Reduced callbacks," Russ says. He adds that inde-pendent Lawn Doctor operators select their own products. Most are skeptical of TURFLON until they prove for themselves that it does a better job of control-ling tough weeds. "Many who use it full service started with spot (spraying)." Finally, Russ says one word describes the experience Lawn Doctor franchises have had us-ing TURFLON: "Excellent." Isn't it time you moved up to a better herbicide for better weed control? Call us to find out more. 1-800-352-6776. Move up to TURFLON 'TVademark of The Dow Chemical Company Circle No. 107 on Reader Inquiry Card 8004 18 LAWN CARE INDUSTRY OCTOBER 1990 im This EPA action does By Dmd Smmt U&A ÎOOAY tv With this action. EPA tinutng update of arfety k SHEILA DAAR Manage lawn pests in other ways BERKELEY. CaM - One of the best-kept se-crets tn the Increasingly chemical-dependent lawn-car* Industry Is the fact that healthy, at-tractive lawns can be maintained with little or no use of conventional pesticides. In fact over- use of chemicals c management," or IPM. a biological controls with trots as a backup if needed With IPM. lawns are This syndrome is exempiiled by the predpt- monitored to identify the lous decline of beneftaa) organisms such as - Mirt source of pes problems, earthworms in pesoade^reated turf Without and conditions that invite worms to decompose it. thatch increases, creat- Sheila Door is pests are reduced over ing ideal conditions for diseases and insect* an integrated time The objective ts not Most insect, weed and daease outbreaks are pest management to eliminate pests - a vlr the result of improper maintenance practices specialist tual impossibility - but to that stress grass, predisposing It to pest attack keep numbers low enough This includes mowing lawns too short, overferti- to prevent unacceptable damage A few pests Lang with highly soluble nitrates, over or under- are needed to insure survival of the many bene-products we use. We will c to provide for the pastin* Don of concerned custon also support the Federal Act 's pre-empt*» of pest the state level Yes, Lawn-care product al and state agencies am proud of the beneficial se quality of Ufe In our com Pesticides are short-term chemical Band-Aids IPM methods include raising the mowing aimed at treating the symptoms, such as pests, height so grass can shade out weeds, or using triggered by «ich practices. But the ton^term Bamers or hertnadal soap to kill them Insect-health of lawns depends on reducing or eliminat- attacking nematodes control white grubs and tng the underlying factors that attract pests, mote cnckets. theromone traps and natural bac- Moreover. with over 400 pest insect species. 230 tenal insecticide control sod webworms Modi- plant disease or^ntsms and 50 weed species re- Sed Imfption and fertilizers containing benefi " t to pesticides, the chemical Band-Aid ts In- cial fungj are used to suppress diseases if. CA NUI Fo» . Pk QUOTEUN1 Ł EPA s address*-« care pesticides n a re of our responstobbes Š Victor J. Ktmm. Mrfhons of Amene potentially dangerous Dont-yotraeW law mi»" Š Michael Ketty, v grass, weaken tf Sheila Darr's ideas concerning the chemical lawn care industry were featured in spring issue of USA Today Cash incentives offered to attract new members at PLCAA's Conference BY ROBERT ANDREWS NASHVILLE, TNŠFor the first time in several years, the Professional Lawn Care Asso-ciation of America (PLCAA) Conference and Trade Show will be in the nation's heart-land. After conferences in New Orleans and Las Vegas, PLCAA comes to Nashville. This year's conference will be bigger than ever as the American Landscape Con-tractors Association (ALCA) and the Professional Grounds Maintenance Society (PGMS) join with PLCAA for the first ever Green Industry Expo, Nov. 13-15 at the Nashville Convention Center. In conjunction with its con-ference, PLCAA is sponsoring its "One Day's Drive" to reac-quaint LCOs with PLCAA. PLCAA has a new and stronger commitment to rep-resent all the lawn care indus-try and not just segments of it. PLCAA has an enthusiastic and professional staff, and a new executive vice president, Anne McClure. PLCAA lead-ership and those of over 12 state associations will meet for the first time in Nashville to develop concrete ways for local and national groups to work together. PLCAA has also de- veloped outstanding new member incentive programs relevant to the smaller oper-ator. Also, PLCAA is making a special effort to attract new members. For instance, a "Speak-easy" reception is set for Tues- day, Nov. 13, 5 p.m. at the Convention Center. It's de- signed to encourage first-time prospective members to join the association. Guests will enjoy food and beverages, get an update on PLCAA ac- tivities, and learn about the benefits of membership. A re- bate of $50 off conference regi-stration will be given to guests who attend the event. Also, companies who join PLCAA during the reception will receive: Ł $200 for first year mem-bership. Ł $100 certificate from Lesco good for new purchases. Ł $100 certificate from Monsanto towards the pur-chase of an Expedite Lance with the purchase of a starter set of chemicals. Ł $50 rebate for the second year PLCAA dues. Ł $500 certificate redeema-ble on any purchase made be-fore March 31, 1991 of a Chevrolet 1990 or 1991 light duty truck. Ł Two companies who join PLCAA will win $2,500 in DowElanco products. Names will be drawn from all com-panies who join at the recep-tion. Most importantly, the PLCAA board is in touch and in tune with the industry's needs. But it needs your voice to help build the industry. LCOs desperately need the member services and national strength possible from the PLCAA. And PLCAA needs the support of industry mem-bers. LCI About the Author Bob and Jennifer Andrews own The Greenskeepers lawn care company, Carmel, IN. Bob is a member of the PLCAA board of directors and president of the Indiana State Lawn Care Association. IPM specialist Sheila Darr to speak at PLÔAA Convention in Nashville, TN Sheila Darr says her message won't dwell on the evils of pesticides but rather on their responsi-ble use. She's one of the speakers at the Profes-sional Lawn Care of America (PLCAA) Convention November 12-15 in Nashville, TN. Sheila Darr is the executive director of the Bio-Integral Resource Center, Berkeley, CA, an organization which promotes alternatives to conventional chemical control products. She describes herself as an integrated pest manage-ment specialist. "No I'm not a bit apprehensive about speak-ing to a large group of lawn care operators; in fact I'm looking forward to it," said Darr, in an exclusive interview with Lawn Care Industry magazine. Her message: "There's a large developing clientele that would prefer lawn care services not based on chemicals." Along those lines, Darr said she can show LCOs how to expand the kinds of services they offer beyond chemical and fertilizer applica- tions. "The pressure for change is inevitable," said Darr. "The sentiment of the public is defi-nitely changing. Certainly, it's more slow in some areas and more rapid in others, but the interest in more property inspections and less use of pesticides is growing. "I think more companies are interested in these ideas but they haven't had a lot of oppor- tunities to see them in practice. I would like to open up some of the new service-type options and explain how some of these companies can shift from primarily a treatment-oriented ser-vice to more of a monitoring service." Darr says the tree care industry is ahead of the lawn industry in regards to the implemen- tation of IPM practices, but the turf pros can catch up, particularly when they fully under- stand the the significance of cultural practices such as mowing, fertilizing and watering. "We've always made it very clear that there is a role for pesticides," said Darr, "and the role isŠif you need them as a last resort, use them. But if you have to use them, it's best to use those that are most selective and those that have the least effect on other beneficial organ-isms." Darr's presentation at the PLCAA Conven-tion is being sponsored in part by Bio Sys, Palo Alto, C A, and by KLM Bio Systems Industries, Bloomington, MN. For more information about the PLCAA Convention contact: PLCAA, 1000 Johnson Ferry Rd., N.E., Suite C-135, Marietta, GA 30068.404/977-5222. LCI Nashville Nashville, TN, is the site of the first-ever Green Industry Expo, a trade show sponsored by PLCAA, ALCA, and PGMS. The date is Nov. 12-15. The trade show and PLCAA Conference will be in the Nashville Convention Center. Here's a photo of the city sky-line. LCI iMSBBS Want to grow grass in shade? Here are some tips from OSU COLUMBUS, OHIOŠThe first step in reseeding grass in a shady site is to see if the site can be made sunnier, says Bill Pound, a lawn specialist at The Ohio State University. Consider pruning trees and shrubs over a site if it receives less than half the day's sun-light, he says. With large trees, see if you can cut off lower limbs to a height of at least 10 feet. The autumn, when many lawn care professionals reseed their cus-tomers' lawns anyway, is a good time to do this. If pruning isn't possible or a site is still shady, the lawn pro-fessional should reseed with grasses that tolerate shade. Says Pound, "several types of tall fescue and fine-leaf fescue grow well in shade...Some Bill Pound types of Kentucky bluegrass also grow in shade. All shade-tolerant grasses will grow well in sunny conditions. Types of tall fescue with good shade tolerance include Apache, Amigo, Olympic and Pacer. Recommended fine-leaf fescues are Enjoy, Spar-tan, Victory and Flyer. Types of Kentucky bluegrass with good shade tolerance include Glade, Asset, Classic and Bris-tol, says Pound. To expand a lawn of Ken-tucky bluegrass from a sunny site into a shady one use a seed mix of shade-tolerant Ken-tucky bluegrass and shade-tol- erant fine-leaf fescue in the shady area, he said. Here are some other tips concerning turf in shade: Ł If grass in a shady area is dark green and thick, use the same fertilizer timings and rates as for regular lawns. If the grass isn't growing well, re-duce fertilizer rates by one quarter corresponding to the turfs reduced nutrient needs. Ł Trees and shrubs com-pete with turf for water in shady areas. Don't fertilizer stressed grass in such areas unless you can water it. Stressed turf looks sparse and light green. Ł Fertilize reseeded areas in late October (OhioŠadjust your application accordingly). Ł Don't overwater shaded grass. There's less sunlight and air movement in these areas. Ł As in sunny sites, broad-leaf weeds, insects or disease can be a problem. Chinch bugs, for example, readily at- tack fine-leaf fescue in shady sites, says Pound. Common diseases include powdery mildew, leaf spot and red thread. Ł Often annual grass weeds aren't a problem in shady sites. You may not need pre-emergent herbicides in these areas. Ł Don't use herbicides con-taining dicamba in shady areas. LCI 21 LAWN CARE INDUSTRY OCTOBER 1990 mÊKttKKÊItKÊKKBKÊÊKÊkI HSC from page 7 available to employees, their designated representatives, and officials at OSHA and NIOSH (National Institute for Occupational Safety and Health). Communicate hazard in-formation to your employees through labels, MSDS's and formal training programs. Employers must establish a training and information pro-gram for employees exposed (or potentially exposed) to hazardous chemicals in their work area at the time of initial job assignment and whenever a new hazard is introduced into their work area. protective gear. Ł Methods and observa-tions, such as appearance or smell, that workers can use to detect the presence of haz- ardous chemicals to which they may be exposed. There is more to implemen-tation of the HCS than simply having employees watch a canned video or slide program, reading reams of paperwork and then signing a few forms. OSHA is getting serious about enforcement of the HCS, including levying cita-tions and fines for non-com-pliance. Also, OSHA is now mandated to check for HCS compliance whenever there is cause for them to inspect your workplace for any other rea-son. Hopefully most employers and employees know what they need to about the HCS. In any case, full compliance with the standard should be a priority for those in the green industry. LCI About the Author Steven J. Day is] a consultant to the green industry. He operates LANDSCAPES plus, Wheat Ridge, CO 80033. Hazard Communication Standard at a glance 1 All non-manufacturing employers with employees exposed to hazardous chemicals are to establish hazard communication programs. 2 Employers should have complete list of hazardous chemicals at the workplace. 3 Employees must be made aware of the chemicals and their potential dangers. 4 Employers must maintain and provide access to MSDS's if requested by an employee, and they must train employees on what to do in case of a spill or leak. 5 Hazards can be communicated by container labels, MSDS's, verifiable training programs. 6 At local Occupational Safety and Health Administra-tion office ask for a copy of Hazard Communication Final Rule, Federal Register 29 CFR Parts 1910,1915,1917,1918, 1926, and 1928 as published August 24,1987. LCI The minimum Information must include the following topics: Ł The existence of the HCS and its requirements; Ł the components of the program in the employer's workplaces; Ł operations in work areas where hazardous chemicals are present; Ł and where the employer will keep the written hazard evaluation procedures, com-munications programs, lists of hazardous chemicals, and the required MSDS's Training programs must consist of: Ł How the hazard commu-nication is implemented in the workplace, how to read and in- terpret information on labels and the MSDS, and how em-ployees can obtain and use the available information. Ł Hazards of the chemicals in the work area. Hazards can be discussed by individual chemical or by hazard catego-ries, such as flammability, cor- rosivity, organophosphate pesticides, carbamate pesticides, etc. Ł Measures employees can take to protect themselves from the hazards. Ł Specific procedures im-plemented by the employer to provide protection such as work practices and personal New tall fescue good for parks DUBLIN, OHIOŠFinelawn 5GL turf-type tall fescue is available from Fine Lawn Re-search, Inc. The company de- scribes this variety as a "semi-dwarf rich green turf that out-performs bluegrass in hot, dry regions and locations that will receive only minimal mainte- nance." Fine Lawn says 5GL is drought resistant and also re-sists frost and winter kills while showing superior resis-tance to leaf spot and brown patch. 5GL is particularly well suited for industrial and school grounds, office cam-puses, parks, etc. LCI Circle No. 116 on Reader Inquiry Card FREE LITERATURE Mail in the coupon below for further information or call 414-225-2222. r Please send me further information J D Milorganite's Specialty Fertilizer Program LCI-0 I D Milorganite's Iron Š Technical Bulletin I l NATURAL ORGANIC Milorganite FERTILIZER America's Number One Natural Organic Fertiliser Ł Many of the finest parks and grounds in America are fertilized with Milorganite. Ł Non-burning, cost-effective, turf fertilizer. Ł Rich in organic iron Š 4% minimum guaranteed. Ł 90% Water Insoluble Nitrogen (W.I.N.), slow release nitrogen promotes vigorous growth. Ł Supplies humus and improves water holding capacity of soils. Ł The golf course choice. 22 DATES LAWN CARE INDUSTRY OCTOBER 1990 Oct. Ł 8-9 Diagnosis & Treat-ment of Landscape Plant Problems. University of Cal-ifornia, Davis, CA. 800/752-0881 (Davis residents, 757-8777). Ł 10-12 Interstate Profes-sional Applicators Associ-ation Conference. Coeur D'Alene, ID. Contact: IPAA Convention, P.O. Box 1377, Milton, WA 98354. Ł 16,17,18 Tree Fertiliza-tion Workshops. 16, The Holden Arboretum, Cleveland; 17, Radisson Hotel, Columbus; 18 Proudlake Rec-reation Area, Milford, MI. Contact: National Arborist Association, P.O. Box 1094, Amherst, NH 03031. 800/733-2622. Ł 12-13 New Mexico Asso- ciation of Nursery Indus-tries Trade Show. Albu-querque Convention Center. Contact: Linda McLain, NMANI, PO Box 667. Estan-cia, NM 87016. 505/384-2726. Ł 24 Safety & Preventive Maintenance Seminar. Oyster Bay, NY, Contact: New York State Turf Associa-tion (NYSTA) 800/873-8873. Ł 25-27 American Society of Consulting Arborists. Innisbrook Resort, Tarpon Springs, FL. Contact: Jack Si-ebenthaler, 700 Canterbury Road, Clearwater, FL 34624. 813/446-3356. Ł 26-29 American Society of Irrigation Consultants Conference. SunBurst Re- sort Hotel, Scottsdale, AZ. Contact: Wanda Sarsfield, ASIC executive secretary, 425 Oak St., Brentwood, CA 94513. 415/516-1300. Ł 29-31 Tree Care Indus-try Expo '90. Richmond Centre, Richmond, VA. Con-tact: Tree Care Industry Ex-position '90, P.O. Box 1094, Amherst, NH 03031. Ł 31-Nov. 1 Atlantic Seed-smen's Association Con- vention. Virginia Beach, VA. Contact: Dr. John E. Baylor, 298 McCormick Ave., State College, PA 16801. 814/237-0330. Nov. Ł 3 Professional Women in Horticulture Conference. Clackamas Community Col-lege, Oregon City, OR. Con-tact: Professional Women In Horticulture, 44972 S.W. Third, Suite 300, Lake Os- wego, OR 97034. Debbie Nor- din 503/659-0435 or Becky Bullock 503/659-4320. Ł 3-6 California Land-scape Contractors Associ-ation Convention. New Orleans, LA. Contact: Micheyl Barnett at CLCA headquarters, 916/448-2522. Ł 6 Drip Irrigation Sys-tems in the Home Land-scape. University of Califor-nia, Davis. 800/752-0881. (Davis residents 757-8777.) Ł 6-7 Indiana State Lawn Care Association Con-ference. Indiana State Fair-grounds, Indianapolis. Con- tact: Robert Andrews, ISLCA, P.O. Box 481, Carmel, IN 46032. 317/575-9010. Ł 12-15 Green Industry Expo (including the PLCAA Convention). Nashville Convention Center. Contact: PLCAA, 1000 Johnson Ferry Road, NE Suite C135, Marietta, GA 30068. 800/458-3466. Ł 13-16 New York Turfgrass Association Turf & Grounds Expo. Rochester Riverside Conven-tion Center. Contact: NYSTA 800/873-8873. Ł 27-29 Turfgrass & Or-namental Chemical Semi-nar. Purdue University, West Lafayette, IN. Contact: Jo Horn 317/494-8039. Dec. Ł 4-5 Rocky Mountain Turf Conference. Holiday Inn, 1-70 & Chambers Road, Denver. Contact: Rocky Mountain Regional Turfgrass Association, P.O. Box 903, Parker, CO 80134. Ł 4-6 Mid-America Green Industry Convention. Kan-sas City (MO) Market Center and Park Place Hotel. Con-tact: Olivia Golden, PLCAMA, PO Box 35184, Kansas City, MO 64134. 816/765-7616. Ł 10-12 Georgia Turfgrass Conference & Trade Show. Atlanta. Contact: Uni-versity of Georgia Cooperative Extension Service, College of Agriculture, Athens GA 30602. Jan. Ł 14-17 Turfgrass Inte-grated Pest Management (IPM) Short Course. Col-lege Park, MD. Contact: Dr. Lee Heilman, Dept. of Ento- mology, University of Mary- land, College Park, MD 20742. (Note: enrollment limited to first 35 paid.) Ł 16 Professional Turf & Landscape Conference. Westchester County Center, White Plains, NY. Contact: Carol Mueller, P.O. Box 307, Scarsdale, NY 10583. 914/636/2875. Ł 17-19 Mid-Am Hor-ticultural Trade Show. Hyatt Regency Hotel* Chi-cago. Contact: Mid- Am Trade Show, 1000 N. Rand Road, Work. Work. Work. Relaxation is for your customers. It it's work you want, Americalist* direct marketing services will keep you busy. We know where your best prospects live and exactly how to reach them. What's more, we have everything you need at one convenient source: names and numbers of 25 million single-family homes that can afford your services, instant mailers or customized direct mail packages, and a complete telemarketing bureau with 120 outbound stations, including predictive dialers. So if you want to get busy and stay busy, just call Americalist today and ask about our NeighborSelex program. We'll do the rest. Now, you can relax. # americalist DIVISION Of HAINES ft COMMIT, INC. 1.800.321.0448 USA 1.800.962.7881 OH 216.494.0226 Fax Americalist b Ł division of Haines & Co., Inc.-publisher of the Criss+Crvts Directories since 1932. Suite 214, Wauconda, IL 60084. 708/526-2010. Ł 20-22 Empire State Tree Conference. Syracuse, NY. Contact: New York State Arborists Association 518/783-1322. Ł 25 Mid-Florida Turfgrass Conference. Seminole Community College, Sanford, FL. Contact: Uday K. Yadav 407/323-2500. LCI 1990 PLCAA President Rick Steinau (left) confers with 1991 President Neal DeAngelo, Lawn Specialties, Hazelton, PA. 1990/1991 PLCAA officers ATLANTA, GAŠNeal A. De-Angelo will lead the Professional Lawn Care Asso-ciation of America (PLCAA) as its president in 1991. De- Angelo, president of Lawn Specialties, Hazleton, PA, served PLCAA as secretary/ treasurer this past year. Other PLCAA officers for 1991: Ł President-Elect, Robert E. Andrews, president The Greenskeeper, Carmel, IN. Ł 2nd Vice President, Pa-trick J. Nibler, vice president Pro Grass Inc., Wilsonville, OR. Ł Secretary-Treasurer, Ed-ward J. Coia, vice president Erbaugh Corp./Lawnmark Div., Hudson, Ohio. Five PLCAA director seats also become available for 1991. PLCAA's bylaws call for the Patrick J. Nibler PLCAA s incoming vice president. present board to elect one new director, the membership the other four. Nominees are: Ł Robert Andrews. Ł Gregory Clendenin, Mid-dleton Pest Control, Orlando. Ł Kenneth Clemmer, Moyer & Son, Souderton, PA. Ł Norman Goldenburg, WMI Urban Services, Miami. Ł Paul Horder, Prescrip-tion Turf Services, Middleton, MA. Ł Mark Linehan, Ser-viceMaster Lawn Care of Western Massechusetts, Salem, NH. Ł Patrick Norton, Barefoot Grass Lawn Service, Colum-bus, Ohio. Ł Chris Senske, Senske Lawn & Tree Care, Ken- newick, WA. LCI Edward J. Coia elected PLCAA secretary-treasurer. Comprehensive Insurance Programs for Lawn Care Operations Wc currently have three Property and Casualty Programs for Lawn Care Operators underwritten by A + rated insurance companies. Coverage is available in all states except Hawaii and Alaska. Herbicide/Pesticide Applicators coverages, General Liability, Property, Inland Marine, Commercial Fleet, Workers Compensation and Umbrellas are available. These programs offer competitive rates for L.C.O.'s with an excellent loss history. Self insured retentions and retrospective alternatives are available for larger risks. M.F.P. Insurance Agency, Inc. 42 E. Gay Street, Suite 904 Columbus, OH 43215 614-221-2398 Attn: Richard P. Bersnak, President Circle No. 101 on Reader Inquiry Card Circle No. 115 on Reader Inquiry Card LAWN CARE INDUSTRY OCTOBER 1990 23 Jacklin Seed reports on fine 1990 seed harvest POST FALLS, IDŠThe follow-ing is the turfseed crop report from eastern Washington and northern and southern Idaho. The report was compiled by Jacklin Seed Co., a leading supplier of turfseed. Ł Proprietary Kentucky bluegrass. Selected short-ages on some varieties. Over-all, the crop of proprietary Kentucky bluegrass is approx-imately 20 percent above orig-inal field estimates, a slightly above-average crop. Ł Common Kentucky bluegrass. Prices of common bluegrass are soft, reflecting excellent yields. This has re-sulted in an increase in usage of common Kentucky blue-grass. Ł Improved tall fescue. We have seen a tremendous increase in total acres produc- ing turf-type tall fescue. This year there will be an adequate amount of tall fescue available with selected shortages on some of the newer, elite dwarf types. There will be a limited amount of sod quality seed available on some of the better performing varieties. This has resulted in an increase in price at the grower level for seed meeting sod quality standards, which will create higher sod prices to the consumers. Yields look excellent. Demand continues to grow. Ł Turf-type perennial ryegrass.Overall, an ade-quate amount of turf-type ryegrass available in the mar- ketplace, and yields and qual-ity look good. Ł Creeping bentgrass. Quality and yields excellent and there be an adequate amount of seed available on most improved varieties. Ł Seeded Bermu-dagrass. The crop of Cheyenne bermudagrass, Jacklin's newest release through Pennington Seed, is yielding above prior field esti-mates. Demand has been ex-ceptional and commercial seed is available this fall. There are additional ber-mudagrasses out of research program. These two include Sundevil marketed by North-rup King and CD-23, mar-keted by Turf Merchants. These will be limited in supply and used primarily for seed in- crease and testing. LCI Nabbed! CLEVELAND, OHIOŠA 48-year-old man here faces a a possible jail term because he was driving a riding lawn-mower while he was intoxi-cated. The man, convicted of drunken driving charges six other times previously, had re- portedly had his license taken away. So, he used his lawn-mower as a car. "We had information that he was using a lawn mower as a vehicle to avoid arrest for driv-ing under suspension," Capt. Fred Wright told a Cleveland newspaper. LCI Dr. Rich Hurley, Lofts Seed Inc., presents a check for over $17,000 to University of Rhode Island's Dr. Richard Skogley (left) and Dr. Noel Jackson (right). The check represented profits from domestic and international sales of Lofts' proprietary turfgrass varieties developed jointly by Lofts and URI. Lofts pays royalty checks to, and works with, several universities in addition to URI. SR gets PVP for 3 turf varieties CORVALLIS, ORŠThree turfgrass varieties developed and produced by Seed Re-search of Oregon received Plant Variety Protection: Ł SR 4100 perennial ryegrass, endophyte-containing, dark green, fine textured. Ł SR 3000 hard fescue, highest endophyte levels of any commercially available hard fescue variety, superior disease resistance. Ł SR 1020 creeping bentgrass, upright growth habit. LCI Dark bluegrass being marketed TANGENT, ORŠPickseed West Inc. says its new Kentucky bluegrass variety Indigo is especially dark green. The seed company says it can be used to compliment other bluegrass varieties. Pickseed says Indigo has good resistance to Helminthosporium leaf spot and melting out disease, summer brown patch, leaf, stem an stripe rust, powdery mildew and stripe smut. It can be bought through Pickseed West distributors. LCI Attn. Small Landscapers: Your Options Keep Growing TL30 HydroSeeder Finn now presents the most efficient and reliable small HydroSeeder in the industry. Ł Both paddle agitation and liquid ŠŠ recirculation Ł 300 gallon working capacity, for small and spot work Ł 18 HP Briggs and Stratton gas engine Ł Spray distance of up to 60 ^ feet from end of hose T60 HydroSeeder Our popular 500 gallon machine is now even more productive. // IIMM - L Ł New slurry pump for even greater operating efficiency Ł New axle and wheel arrangement for more flotation Ł Spray distance of up to 80 feet from end of hose Ł 6000-7000 square feet with one load Ł Available with Kubota gas or diesel power Ideal machines for golf courses, park districts, cemetaries, sports fields & residential applications. tfy<5\ef>* FiNN CORPORATION Phone (513) 874-2818 Toll Free (800) 543-7166 FAX (513) 874-2914 9281 LeSaint Drive. Fairfield. Ohio 45014 Circle No. 112 on Reader Inquiry Card Ł NEW PRODUCTS LAWN CARE INDUSTRY OCTOBER 1990 NEW PRODUCTS Gandy drop spreaders offer added features Gandy's professional drop spreaders are available with pneumatic tires and conven-ient hopper lift handles. The L4WN GIRE INDUSTRY arketplace A new monthly advertising opportunity spotlighting your product or service. CORON® 28-0-0 Controlled Release Nitrogen This clear liquid fertilizer provides long term release in a non-burning formulation. Suitable for turf, ornamentals, foliar and deep-root feeding of trees and shrubs. Mixes easily with fertilizer materials and other plant protection products. CORON Corporation P.O. Box 198 Souderton, PA 18964 800-338-0836, 215-723-5099 Fax:215-721-2800 Circle No. 106 on the Reader Service Card LA. VANISHING [£ THEY DISAPPEAR FROM j^^T TREATED AREAS f IW I STOPS ANIMAL DAMAGE FOR AN ENTIRE SEASON NON HAZAROOUS SAFE FOR ALL ANIMALS HAS NO OFFENSIVE OOOR ne-pa ANIMAL ROOENT & BIRO REPELLENT a BURLINGTON BIO-MEDICAL & SCIENTIFIC CORP. 91 CAROtvN fkvO fARMiNGDAlE NY M73S IM'«PHON£ 516 694 9000 »TElEx 68W?89 Circle No. 104 on the Reader Sen/ice Card The section provides a high impact at low cost. For more information on Marketplace, or to reserve space, call: Cynthia Gladfelter 216-891-2658 or 1-800-225-4569 Ext. 658 227-lb. capacity, 42-inch spreader can be selected with 16-inch diameter pneumatic tires or, for greater clearance, 20 or 26-inch semi-pneumatic tires. Similar options are available for the 120-lb. and 78-lb. capacity spreaders. All Gandy Turf Tender models have stainless steel bottoms and slides. Circle No. 130 on service card. Drum transfer pump is made off plastic W/W Engineering Company says its Model TU-60 drum transfer pump operates with an air supply pressure of 15 to 150 psi, viscosity range of 0 to 50 S.A.E. and temperature range of-40 to 250 F. It's made of molded plastic and is ready to use on 55-gal-lon drums. It comes with pump head, 43-inch suction tube, l2l/2 ft.-Vi-inch air hose with fiting and IV2 ft.-3/4-inch discharge hose. Circle No. 132 on service card. Jacobsen has roll and reciprocating aerators Jacobsen Aero KingŽ lawn aerators come in roll and re-ciprocating models. The roll-type Aero King T3019 aerates a 19-inch path, covering up to 24,000 sq.ft./hr. The 3019's rear wheels stay on the ground while working for stability and consistent aeration. For reciprocating core aera-tion, Aero Kings come in 24-inch and 30-inch models. The P4024 covers up to 24,000 sq.ft./hr., while the T6030 ae-rates 26,000 sq.ft./hr. All are compact and easy to maneu-ver, says Jacobsen. Circle No. 133 on service card. Growth Products says its Hi-Kal true solution Growth Products expands its liquid professional fertilizer line to include fall products, Hi-Kal and Hi-Kal Plus. Both provide high levels of potas-sium (no chlorides), 40 per-cent slow-release nitrogen and iron for fall fertilization of turf, trees and ornamentals. As with all Growth Prod-ucts Fertilizers, Hi-Kal and Hi-Kal Plus are true solutions and leave nothing in suspen-sion. No mixing or special agi-tation needed. Circle No. 134 on service card. You've Paid Your Dues. Now Pa1 ¥)urse A ServiceMaster LawnCare Franchise lets you be your own boss and get the pa>t)ack you deserve. As the industry leader, we offer all the training and support you need. So you're on your own, but with a lot of company behind you. If you're overdue for a promo-tion, call toll-free at 1-800-228-2814. Partners in the ServiceMaster Quality Service Network-ServiceMASTER. TERM/MIX merry makls AMERICAN HOME SHIELD* Circle No. 20 on Reader Inquiry Card Utility dump carts come in several sizes The Lambert ready-to-assem-ble utility dump carts make hauling easier and safer. Available in either the 1000, 16-load capacity T-10RTA, or the 150-pound load capacity, HT-10RTA can be quickly and easily hooked to a garden tractor or riding mower. Lam-bert also offers push and trailer sweepers. Circle No. 135 on service card. Conductivity meter measures salinity Spectrum Technologies, Inc.'s cassette-sized Cardy Con- ductivity Meter provides pre- cise, temperature-compen-sated salinity measurement. It can sample soil, water or hy- droponics. Place two drops of the sam-ple on the sensor to obtain ac-curate conductivity (salinity) results displayed on a digital readout. The long-lasting sen- sor cartridge snaps in and out of the instrument for quick and easy replacement. LCI Circle No. 136 on service card. LAWN CARE INDUSTRY OCTOBER 1990 «ŁŁŁŁŁŁŁŁŁŁŁ¡ŁŁŁM NEW PRODUCTS NEW PRODUCTS 25 TURF 10-2-6 Ringer puts product into stronger bags Ringer Corporation says it is using stronger, better-stitched packaging for its natural turf and landscape products. The bags are also printed with a lower dye content and the di-rections have been simplified. Ringer markets a full range of "environmentally safe" prod-ucts to fertilize turf and con- trol pests. Circle No. 137 on service card. Fertilizer injector gets improvements The Add-It automatic fertil-izer injector dispenses fertil- izer at a pre-set, proportionate rate, says its builder TFS Sys-tems. A new design eliminates any type of air relief valve and the injector can operate at pressures up to 125 psi. The unit requires no electricity to operate and has no pressure loss so it can be used equally well with drip, sub-surface and conventional sprinkler sys- tems, says TFS. Circle No. 138 on service card. Spill-Killer can hold 55 gallons of material The Spill-Killer secondary containment unit from C.A.H. Industries prevents hazardous wastes and chemical spills. It's made of polyethylene and will contain the entire contents of a 55-gallon drum. Its new de-sign is pallet-jackable. It weighs 20 lbs. with a load-ing capacity of 900 lbs. The molded locating ring holds 55-gallon drums and a steel re-tainer in the base prevents tip-ping over. Circle No. 139 on service card. Six-toothed blade has less kickback Shindaiwa says its new Tor- nado brush cutting blade produces up to 97 percent less kickback than standard 80-tooth blades. The Tornado has only six teeth and a ramped depth gauge at the front of each cutter. The gauge reduces the kickback and snag, pro-ducing faster, easier cutting. The Tornado cuts anything from thick brush to wood sap- lings up to six inches in diame-ter. The blade's six teeth can be easily sharpened in the field with a standard round file, says Shindaiwa. Circle No. 140 on service card. Safer's biological insecticide is ready Non-toxic BiosafeŽ Soil In-secticide is a broad-spectrum biological control agent using the nematode Steinerema car-pocapsae. The nematodes kill larval and grub forms of many soil insects. The nematodes are activated by dissolving a nematode-covered mesh in water. The resulting solution is sprayed on the lawn or garden. Safer, Inc., says the product is effective up to eight weeks after application and does not harm beneficial insects or earthworms. Circle No. 141 on service card. LAWN CARE INDUSTRY MAKE YOU AN AUTHOR! LAWN CARE INDUSTRY IS LOOKING FOR INFORMATIVE, WELL-WRITTEN BOOKS, MANUALS AND PAPERS ON TOPICS RELATED TO THE LAWN CARE INDUSTRY. TOPICS THAT ADDRESS SUCH COMMONLY ASKED QUESTIONS AS: Ł HOW DO I MAKE MY BUSINESS GROW? Ł WHAT'S THE KEY TO INCREASED SALES? Ł HOW MUCH MONEY SHOULD I INVEST IN ADVERTISING? Ł HOW DO I KEEP MY CUSTOMERS COMING BACK? Ł HOW DO I HIRE GOOD EMPLOYEES? HERE'S A WAY TO FINALLY GET YOUR WORK PUBLISHED! SEND YOUR MANUSCRIPT AND AN OUTLINE OF ITS CONTENTS (TYPEWRITTEN, PLEASE) TO THE ADDRESS BELOW AND OUR EDITORS WILL REVIEW IT. IF WE THINK IT WOULD BE OF INTEREST TO OTHERS IN THE FIELD, WE'LL DISCUSS PUBLICATION DETAILS WITH YOU. TOGETHER, YOU AND LAWN CARE INDUSTRY MAGAZINE CAN IMPROVE THE SUPPLY OF QUALITY INFORMATION AVAILABLE TO OUR INDUSTRY. SEND TO: LAWN CARE INDUSTRY BUSINESS INFORMATION SERVICES 7500 OLD OAK BLVD. CLEVELAND, OHIO 44130 26 CLASSIFIED RATES: $1.05 per word (minimum charge, $40). Boldface words or words in all capital letters charged at $1.30 per word. Boxed or display ads charged at $90(1 X), $85(3X), $80(6X), $75(9X), $70(12X) per column inch (one inch minimum). (Frequencies based on calender year). Agency commission allowed only when camera ready art is provided by agency. For ads using blind box numbers add $20 to total cost of ad per issue. Send ad copy with payment to: DAWN NILSEN, LAWN CARE INDUSTRY, 1 E. First St., Duluth, MN 55802. 218-723-9179. Fax Number 218-723-9615. HELP WANTED General Manager needed for established Long Island, NY chemical Lawn/Tree care firm. Suc-cessful candidate must possess strong business/ management abilities with a minimum 5 years greens industry background. Responsibilities in- clude: Motivating and delegating to staff of 30. Aggressive marketing/leadership abilities a must. Very generous compensation package. Send re-sume in confidence to: LCI Box 230. 10/90 DISTRIBUTORS NEEDED FOR ORGANIC LAWN AND GARDEN FERTILIZERS: NATURALL Lawn Food 8-1-3 and NATURALL Garden Food 2-4-4 are tested and proven products. Distributors are needed throughout the USA. For consideration contact: Hiram Lund, CFS Specialty Division, Box 24, Rt. 2, Cashton, Wl 54619.800-822-6671. 10/90 Landscape Supervisor: Established Michigan Contractor looking for self-motivated individual with 5 years minimum experience to manage crews and oversee landscape installation. Send resume and salary requirements to: DeAngelis Landscape Incorporated, 22425 Van Horn Road, Woodhaven, Michigan 48183. EOE. 12/90 WELL ESTABLISHED MAJOR COMPANY ex-panding in Midwest cities desires ambitious branch sales manager and a regional sales mana-ger. Must have successful telemarketing experi-ence in lawn care and be able to motivate. We care about our employees and offer high salaries and good benefits. Send resume to LCI Box 229. TF Sales Associates - Must have experience in one of the following areas - Commercial lawn mainte-nance in S.E., Pest Control or Horticulture. Excel-lent communication skills a must. Salary plus commission and other benefits. Position may lead into Sales Management position. Send resumes c/ o Lawn Service America, 3101 N.W. 16th Terrace, Pompano Beach, FL 33064-1408. 10/90 Manager needed for private chemical lawn care company. (No cutting etc.) in the Rochester, NY area. Able to plan 1-2 years ahead, market re-search and trends, delegate and motivate, sales and business background all important. Employ-ing 30 plus people year round. Send resume to LCI Box 223. 10/90 LANDSCAPE DIVISION MANAGER: well estab-lished, rapidly growing company seeks individual to take over for retiring manager. Individual must be able to run both a maintenance and a planting division simultaneously. Requires exceptional or-ganizational/management skills as well as com-plete command of plant materials and maintenance techniques. For consideration con-tact David Gorter, 855 Skokie Highway, Lake Bluff, IL 60044. 708-615-0800. 10/90 BUSINESS OPPORTUNITIES ÖP Environmental Care Inc CAREER OPPORTUNITY Technical / Training person wanted to do field research and training with large maintenance contracting firm. Knowledge of landscape maintenance practices in western states desirable. Ability to work with others and problem solve is essential. Please send confidential resume to: Manager of Technical Services Environmental Care, Inc. 825 Mabury Road San Jose, CA 95133. HOW TO EARN UP TO $300 PER HOUR WITH LAWN RENOVATION SERVICES. Approx. 180 pages, $39.95 postpaid. HOW TO EARN AT LEAST $60 PER HOUR MOWING GRASS...AND STILL BE THE LOW BIDDER1195 pages, by con-tractor with 15 yrs. experience, $29.95 postpaid. GOMC, Rt. 1 Box 19-D, Sulphur, KY 40070. VISA/ MC. (502)499-9031. 10/90 Lawn, tree, and pest control business. Western Suburbs of Chicago. Approximately $300,000 an-nually. Interested, financially qualified buyers only. Reply to LCI 228. 10/90 FOR SALE USED CHIPPERS, BUCKET TRUCKS, BOOM TRUCKS: Stump grinders, stake bodies, tree trucks and dumps. New Morbark and Asplundh Chippers. Rayco stump grinders at discount prices. We also buy trucks and equipment. Op-dyke, Inc., Hatfield. PA (Phil, area) 215-721-4444. 8/91 FREE PARTS CATALOG - If you own a 32-36-48-52-61'' walk-behind or riding mower and feel you're paying too much for your parts and equipment call PRECO DISTRIBUTORS today. We have BELTS, BLADES, WHEELS, GRASS CATCHERS. Replacement parts that fit Bobcat. Bunton, Kees, Exmark, Scag & others. Engines and Parts for Honda, Kawasaki, Briggs & Stratton and more. Order your free catalog 24 hours a day. TOLL FREE 1-800-428-8004, US, in Mass. 1-800-421-3900. Preco Distributors, 97 Center St., Ludlow, MA 01056. TF One Lawn Truck - Mercedes Benz Diesel. Excel-lent condition-1981. 1,200 gallon 2 compartment stainless steel tank. Also holds 1,000 lbs. of dry fertilizer. Hydro-cell 25 gallons per minute pump. 2 hose reels with guns. $11,500.201-891-6035. 10/90 For Sale: Lawn Care Spray Trucks - 1978 Chevrolet C60's, 350 5 speed with 1200 gallon fiberglass single or split tanks and P.T.O. Excel-lent condition and ready to spray. Priced to sell. Call 708-543-9777. 10/90 Super Lawn growing mat is imbedded with high quality grass seeds. Rolls 5' X 50' - 250 sq. ft., $45.50. Weight 30 pounds. Wild flower growing mat imbedded with 20 varieties of wild flower seeds. Rolls 21/2" X10' = 25 sq. ft., $9.95. Weight 3 pounds. Call 1-800-321-6888. 10/90 For sale: Well established turf business in N. Little Rock, AR. Located 1 mile off interstate hwy. 500+ acres and management services will stay. Call 501-834-7962 after 7:00 p.m. & before 10:00 p.m. 10/90 FOR SALE: (4)TREE/LAWN SPRAYING TRUCKS. (2) 1990 GMC 5,000 s (ISUZU WR 5's). 4 months old, 5 speed, diesel, 14 ft. flatbed, power steering, 2 year unlimited mileage manufacturers warranty. IPM set-up, 4 tanks (2-300 gal./1-200 gal./1-100 gal.). Dual hose reels-large Hannay reel 300 ft. 31/4" hose, John Bean 785 spray gun, small Hannay reel 300 ft. 1/2" hose/JD-9 spray gun, dual spray systems, 30HP Wisconsin engine, hypro pump Model D1504-39.6 gpm, Briggs & Stratton engine, hypro pump Model D50-12.7 gpm. Cost new $41,000 each, sell $31,000 each. ALSO (2) 1990 DODGE 350 s, 7 year 70,000 mile warranty, 4 speed, V-8 engine, power steering, 12 ft. flatbed, 3 tanks (2-300 gal./1-100 gal.). Dual hose reels-large Hannay reel 300 ft. 31/»" hose/Bean 785 gun, small Hannay reel 300 ft. 1/2" hose/JD-9 spray gun, dual spray systems, 30HP Wisconsin engine/hypro pump-D1504-39.6 gpm, Briggs & Stratton engine/ hypro pump-D50-12.7 gpm. Cost new $32,000 each, sell $21,500 each. Contact owner for details. 201-633-8398 days/516-331-4713 eves. Photos available for all trucks. 11/90 KELWAY® professional SOIL ACIDITY and SOL-UBLE SALTS TESTERS, available from distribu-tors nationwide. HB-2 and SST brochures from KEL INSTRUMENTS CO., INC., Dept. 2, P.O. Box 2174, Vineyard Haven, MA 02568. (508)693-7798. 12/90 MAKE $1000+ A WEEKEND AERATING LAWNS AND SELLING SOIL CONDITIONER. GUARAN-TEED. Send for free information. Robin Pedrotti, 3403 Dorchester Dr., San Diego, CA 92123. 10/90 For Sale - 1977 Ford F-600 Spray Truck w/1200 gal. tank split axle-bean pump - Twin Hannay reels w/hose, PTO Cab just repainted. Excellent con- dition. $5,000. Jerry Rowe (313)292-7110. 10/90 FOR SALE: Brand new Ryan Mataway overseeder used only 2 hrs. Excellent buy at $2,700. Call or write Nutra-Way Lawns, 16177 Hwy 34, Fort Mor- gan, CO 80701.303-867-8790 after 6:00 PM. 10/90 HANNAY HOSE REELS: New in the box. E1526's and E1530's - $359. We will ship and pay freight anywhere in the U.S.A. and Canada. Immediate delivery. Other size reels and parts available at fabulous savings! Call 313-543-2200, in Michigan. Outside Michigan - 1-800-843-LAWN. TF SERVICES TELEMARKETING SALES LEADS FOR FALL SELLING SEASON GENERATED BY PROFES- SIONAL TELEMARKETING SERVICE. Company established in 1984 and has over 100,000 leads worth of experience. Qualified leads which include prospect full name, spouses name, full address, telephone number, lawn concerns and 3 other qualifying questions. Live operators trained spe- cifically on your account. We can target by zip code or street to focus on your best selling area. Good cost per lead means low cost per sale. Cli- ents include Chem Lawn, 26 Lawn Doctor fran- chises and several regional companies. For details and start up kit call Edward DuCoin, Impact Telemarketing, Inc. 1-800-522-8446. 10/90 Training Programs: Effectively train your new and experienced employees in the least amount of time with minimal management involvement. Complete weekly lesson packages including handouts, quizzes and documentation forms. Train at your location, at your convenience. Topics include pesticide safety and handling, agronomic and horticultural issues, customer service and sales, driver safety and more. Both lawn and tree and shrub care programs available. Recertifica-tion credits often available. Pesticide Compliance and Training Services. Inc. Call Paul Skorupa at 401-294-1384. 10/90 SOFTWARE The Service Solution The Computer System for Lawn and Tree Care Designed for the Needs of the '90s For more information contact: Practical Solutions, Inc. 7100 North High Street Worthington, Ohio 43085 1-800-326-7032 Scheduling Solutions for the Service Industry LAWN ASSISTANT The #1 software for the lawn & tree care industry is now better than ever! Call for your free 100-page brochure RIAL GREEN COMPUTERS 3130 Crumb Rd. Walled Lake, Ml 48088 (800) 422-7478 LAWN CARE INDUSTRY OCTOBER 1990 WANTED Wanted to Buy - Lawn care companies of all sizes anywhere in U.S. wanted to purchase by national corporation. If interested, please respond to LCI Box 197. Strict confidentiality maintained. TF AD INDEX NO. ADVERTISER PAGE 101 Americalist 22 102 The Andersons (Regional) 4 103 Bata Shoe Co. Ine 6 104 Burlington 24 105 Cascade Intl. Seed Co. ..8 106 Coron Corp 24 107 DowElanco 17 108 DowElanco 13 109 DowElanco 15 110 DowElanco 2-3 112 Finn Corp 24 114 Lesco, Ine 28 115 MFP Insurance Agy. ...22 113 Milwaukee Sewerage .. 21 117 NOR-AM Chemical Co. .. 5 118 ServiceMaster 24 111 Snapper/Kees 11 119 UAP Specialty Products . 7 This index provided as an additional ser-vice. The publisher assumes no liability for ommission or error. STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685) 1 A. Title of Publication: LAWN CARE INDUSTRY 1B. Publication Number 01606042 2. Date of Filing: September 7. 1990 3. Frequency of laaue: Monthly 3A. Number of Issues Published Annually: 12 3B. Annual Subscription Price: $25.00 4. Complete Mailing Address of the Known Office of Publication: 1 East First Street. Duluth. St. Louis County, Minnesota 55802-2067 5. Complete Mailing Address of the Headquarters of General Business Offices of the Publisher 7500 Old Oak Boulevard. Cleveland. Ohio 44130 6. Full Name and Complete Mailing Address of Publisher Jon Miducki, 7500 Old Oak Boulevard, Cleveland. Ohio 44130 Editor Ron Hall, 7500 Old Oak Boulevard. Cleveland, Ohio 44130 Managing Editor Ron Hall, 7500 Old Oak Boulevard, Cleveland. Ohio 44130 7. Owner. All Common Stock of Edoell Communications, Inc., is owned by New Century Communications, Inc., 7500 Old Oak Boulevard, Cleveland, Ohio 44130. Hold-ers of 1% (1.0%) or more of the outstanding shares of New Century Communications, Inc. as of July 31,1990: Robert L. Edoell, 535 Sanctuary Drive. A 701. Longboat Key, FL 34228; Kidder. Peabody Group Inc.. 10 Hanover Square. New York. NY 10005; Labovitz Corporation. 880 Missabe Building. Duluth. MN 55802; NCIP Limited Partnership. 880 Missabe Building. Duluth, MN 55802; Wicks Communications. Inc.. 407 Centre Island Road, Oyster Bay. NY 11771. 8. Known bondholders, mortgagees and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages or other securities. Hold- ers of 1% (1.05%) or more of Edgell Communications, Inc. Bonds, Mortgages or Other Securities as of July 31,1990are: Bowman & Co., State Street Bank & Trust. PO Box 1713. Boston. MA 02105; Clew & Co.. State Street Bank & Trust Co., Mutual Fund Services. PO Box 1713. Boston. MA 02105; Equitable, EQJ Partnership. Equitable Capital Management Corp., High Yield Bond Trading, 1285 Avenue of the Americas. New York. NY 10019; French & Co.. State Street Bank & Trust Co.. Mutual Fund Services. PO Box 1713, Boston, MA 02105; How & Company, The Northern Trust Co.. Trust Depart-ment, 50 S. Lasalle Street, Chicago. IL 60690; Ince & Co.. c/o Morgan Guaranty Trust Co., PO Box 1479 Church Street Station, New York, NY 10008; Kidder, Peabodv Group & Co.. 10 Hanover Square, New York. NY 10005; Lutheran Brotherhood, Investment Division. 625 Fourth Avenue South, Minneapolis, MN 55415; Pert & Co.. The Bank of New York. PÒ Box 12087 Church Street Station. New York. NY 10249; Polly & Co., PO Box 1068. Wall Street Station, New York. NY 10005; TCW Special Placements Fund II. Trust Company of the West. 400 South Hope Street. Los Angeles, CA 90071; Toho Mutual Life Insurance Co., Tokio Kaijo Building Shinkan 13F, 2-1 Marunouchi 1 -Chome. Chiyoda-ku Tokyo Japan JA; Wylie & Co.. First National Bank Boston, Custody Department, Box 2064, Boston, MA 02106; 9. Does Not Apply 10. Extent and Nature of Circulation Actual For Averaae For the Single Each Issue Issues During the Published Preceding Nearest to 12 Months Filing Date A. Total Number of Copies (Net Press Run) 12.670 11.875 B. Paid and/or Request Circulation 1. Sales through dealers and carriers, street vendors None None 2. Mail Subscriptions 11,131 10.659 C. Total Paid and/or Requested Circulation 11,131 10.659 D. Free Distribution by Mail, Carrier or Other Means, Samples, Complimentary, and Other Free Copies 1.090 807 E. Total Distribution 12,221 11.466 F. Copies not Distributed: 1. Office use, left over, unaccounted, spoiled after printing 449 409 2. Returns from news agents None None Q. Total 12,670 11,875 I certify that the statements made by me above are correct and complete. Signed: Joe Bilderbach. Vice President/Circulation Fla. Turf PLCAA OHIO New Jersey NCTE Parks & Ree. Texas S. Carolina Virginia Rochester Maryland Purdue Nebraska Outstanding Solo Performances LANDSCAPE MANAGEMENT is written for golf course and landscape professionals, while LAWN CARE INDUSTRY satisfies the information needs of chemical lawn care professionals. Together, they provide total show and industry news coverage. You could call their editorial and marketing teams "roadies," because they spend 50% of their time traveling to shows, tracking stories and getting candid perspectives from suppliers. Listed here is just a portion of the shows they'll be attending this year. Frankly, it's the only way to stay on top of late-breaking news and keep both books fresh and on the cutting edge of their market segments. This dedication makes them the authoritative voices on industry problems and opportunities readers need to be aware of...and explains why their competitors look like warm-up acts. Play to a Sellout Crowd When your product message appears in either LANDSCAPE MANAGEMENT or LAWN CARE INDUSTRY, your ad plays exclusively to loyal fans and earns rave reviews that will improve your bottom line. Call your LANDSCAPE MANAGEMENT or LAWN CARE INDUSTRY representative today to reserve space in the superstars of the industry. Iowa Irrigation Show Colorado Southwest Desert East. PA West. PA Michigan STMA GCSAA OPEI GMA/NAC KOLN-MESSE I I » mm 7500 Old Oak Boulevard, Cleveland, OH 44130 (216) 243-8100 Still the Product of Choice for Preemergent Control. Turf managers keep choos-ing LESCO PRE-M® 60 DG preemergent herbicide because it's cost effective. They know from experience that it gives them control. Control over most major annual grassy weeds plus a variety of the most troublesome germinat-ing broadleaf weeds. PRE-M stops crabgrass, annual bluegrass, foxtail, goosegrass, barnyardgrass and fall panicum. And ifs effective on these tough-to-control broadleaf weeds: oxalis, spurge, common and mouseear chickweed, henbit, evening primrose and hop clover. LESCO PRE-M contains pendimethalin, a proven per-former for PRE-M 60 DG Herbicide A 60% water dispersible granule for use ^P^m^eo, weed control in ACTIVE WGREDIENTS VM « pounoi Ol »SnOm^, *** tfuSt? 6000% 4000% TOTAL 10000% KEEP OUT <* reach Of CHU»*N CAUTION sroicNn Net 10 lb. " #011965 broad-spectrum weed control. Programmed applications of LESCO PRE-M control both early and late germinating weeds. Labeled for use on most northern and southern turfgrasses, PRE-M'swater- dispersible formula can be tank mixed with most fertilizers and pestcides. For added convenience, try LESCO PRE-M 60 WP, a wettable powder that comes in easy-to-use water soluble packaging. Contact your LESCO Sales Representative, visit your nearest LESCO Service Center or call toll free (800) 825-3726. In Cleveland, call (216) 333-9250. Always read and follow label instructions before applying any herbicide product. PRE-M® is a registered trademark of LESCO, Inc. /W/W,,--©1990, LESCO, Inc. LESCO, Inc. 20005 Lake Road Rocky River, Ohio 44116 Circle No. 114 on Reader Inquiry Card CYANAM/D Agricultural Division VPC Ventures Wayne, NJ 07470