States handed task of safeguarding groundwater EPA pesticide policy must have public's confidence ORLANDO, FLŠThe U.S. En-vironmental Protection Agency (EPA) is taking steps to regain the confidence of the 
public in regard to pesticides. So said Ms. Arty B. Williams at the Golf Course Superintendents of America Association convention in 
February here. Williams is with the EPA Office of Pesticide Programs. She's been with the agency since 1979. "While concern is positive, fear is not always as positive 
and we need to respond to the public concern with timely and accurate information to 
ensure that concern doesn't regress to fear," she said, add-
ing that the EPA is striving "to improve our communica-tions about what we do, how we do it, why we do it and the resulting risks from our ac-tions." Williams said the U.S. EPA is stressing two major pesticide initiatives, risk re-duction and pollution preven-
tion, as it develops programs for: Ł Pesticides in ground-water. Ł Endangered species pro-tection. Ł Certification and train-ing. Ł Pesticide re-registra-tions. Ł Risk communication. Groundwater protection The U.S. EPA is giving in-dividual states "the lead role in designing and implement-
ing programs" for ground-water protection, said Williams, because the federal agency has neither the knowl-
edge nor the staff to investigate 
the hydrogeology, soil charac-teristics, and pesticide use pat-
terns in every state or region. Although it's the EPA's strategy to target only agri-
cultural pesticides at this 
time, she added, it's likely See EPA page 37 WWN ORE NDUSTEY Serving lawn management and chemical lawn care professionals VOLUME 14 NUMBER 4 APRIL 1990 Lawn Cane Month; let customers know Turf chemicals: minor pollution threat Well-maintained turf is good for the envi-ronment. Turfgrass professionals have known this for decades; now research is reconfirming it as it's also reconfirming that the intelligent use of chemical 
pesticides on turf pose negligi-
ble threat to the environment, 
particularly groundwater. This latest news comes from the Golf Course Superin-tendents of America Associa-
tion (GCSAA) Convention in Orlando, FL, in February. (LAWN CARE INDUSTRY was there.) The GCSAA devoted a morning to the topic "Manag-ing Today's Environment." Several respected turf re-searchers and professionals 
spoke about turf pesticides 
and the environment. Though the message was aimed at golf course superin-
tendents, many of the findings and comments of these edu-
cators and experts are applica-ble to other turf professionals as well, particularly LCOs who 
daily address the concerns of homeowners and fellow busi-
nesspeople in their communi-ties. For this reason we've syn-opsized some of these presen-
tations. M E ,ir 1^7 00486132 10 IL« IM m 3-orŠ ŁŁ93 PÈTE CCGKINGHAM LIBRARY W-121 m USGA TURFGRASS INFO MICHIGAN STATE UNIV EAST LANSING HI FILE 3DG 48824-1048 "Studies to date have not indicated commonly-used turf pesticides are groundwater pollution hazards," See TURF page 40 April is the month to tell America that you're doing something good for it. It's the first-ever Na-tional Lawn Care Month. So, let the public know about the environmental im-portance of lawn grasses. They: Ł Cool our neighborhoods. 
Ł Replenish our oxygen supply. Ł Prevent soil erosion. 
Ł Filter dust and pollen from the air. Ł Purify water as it seeps into the ground. Ł Help build topsoil. Ł Help reduce sunlight glare. 
Ł Absorb noise pollution. "Lawns need to be recog-nized for the necessary bene-
fits they provide to our health 
and our future," says Jim Brooks, executive vice presi-dent of PLCAA. "More than 60 million Americans provide some type of care for their lawns. Whether it is the home-owner or a professional, the caretakers of America's 14 mil-lion acres of lawns deserve 
credit for the valuable service they perform by contributing to the betterment of the world's environment." During National Lawn Care Month, lawn care profes-sionals, manufacturers, com-munity leaders, home gar-deners, lawn care associations, environmentalists, and the public are encouraged to plan community events and pro-See MONTH page 40 Orlando-area LCOs must deliver Central Florida clients pushing industry toward better service BY RON HALL editor i n central Florida, where a talking mouse is king, homeowners now expect the impossibleŠa perfect lawn. Expect it? They demand it. "Customer's expectations today are 10 times what they used to be," says Greg Clen-denin, vice president of Mid-
dleton Pest Control Inc., one 
of the oldest, largest and fast-
est-growing lawn spray pro-
viders in all of Florida. "It's amazing how expectations have risen." They've risen, seemingly, at about the same pace as Mid-
dleton's remarkable growth, at least since Charles Steinmetz See ORLANDO page 6 The Purpose of Our Company is to Render the HIGHEST QUALITY SERVICE to Our Customers and OFFER UNLIMITED POTENTIAL to Our Employees C. P. STEINMETZ Steinmetz's goals are posted for everyone to see Tàll ones. Short ones. Thin ones. Fat ones. All shapes and sizes qualify for our PAGEOT. Nothing's worse than slimy worms crawling on your shrubs, ugly beetles munching on your pines and nasty borers blemishing your birches. That's why you need new PAGEANT* DF in your tank. Any other insecticide has to settle for first runner-up. PAGEANT DF is the only tree and shrub insecticide that gives you the active ingredient chlorpyrifos in a dry flowable formu-lation. Its long residual keeps protecting the 
beauty of trees and shrubs long after other insecticides have left the scene. And studies show that chlorpyrifos is gentle to both applicator 
and environment. What's even more attractive is its broad spectrum of control. You can 
control everything from beetles to borers to worms-all with a 
single insecticide. Since it's a dry, flowable formulation, PAGEANT DF also has minimal odor and less chance of phototoxicity. Plus, it goes into solution beautifully- no more clogged nozzles, or undissolved clumps. Your applicators can mix without dust. And without the splashing caused by liquid insecticides. So much talent in such a beautiful package. Almost seems unfair. PAGEANT DF 
not only works better than the competition, it also looks better. But that cube-shaped container offers more than good looks- it's specially designed for easier handling and disposal. Each container holds five full pounds of insecticide. At a mixing ratio of 1-2 pounds per 100 gallons of water, PAGEANT DF is ideally packaged for larger spray tanks. Why not judge for yourself how well PAGEANT DF protects the beauty of trees and shrubs? Then send 
a clear message to the insecticide you're presently using: hand over the crown. To find out more, call 1-800-373-2DQW. w m ŁTrademark of The Dow Chemical Company. No need to count calories. John Urbancliuck, The Fertilizer Institute, says if farmers couldn't use fertilizer it would be a leaner (and probably meaner) world. Rice and wheat 
production would fall 50 percent, corn 40 percent. U.S. consumers 
would spent considerably more 
for food and the United States export of agricultural products would drop by $5 billion annually. John Bass is the first president of the Montana Turf and 
Ornamental Professionals (AMTOP) formed in an 
organizational meeting in Helena MEMOS on Jan. 27. AMTOP is looking for more members. The Florida Turfgrass Association Conference and Show is Sept. 30-0ct. 3 at the Orange County Convention Center, Orlando. Contact FTA at 302 S. Graham Ave., Orlando, FL 32803. 407-898-6721. The same Wayne Huizenga? The Cleveland Plain Dealer reported that Wayne Huizenga will buy 15 percent of the Miami Dolphins 
and a 50 percent share of Robbie Stadium Corp. Huizenga's 
interests could be worth $75 
million. A Wayne Huizenga was 
formerly with Tru Green. The North. Carolina Turf and 
Landscape Field Day is 
Wednesday, May 16, at the North 
Carolina State University Turf 
Field Center and Arboretum. Contact Bill Wilder, NCLCA, P.O. Box 400, Knightdale, NC 27545. 
919-266-1777. A pilot project to compost yard waste in a city facility has shown that the end productŠ rich, dark soil, is safe from 
harmful levels of pesticides, says Cornell University engineers. The Southern Grounds and Turf Conference, Nov. 15-16, Myrtle Beach Convention Center. LCI L4WN GIRE INDUSTRY RON HALL Editor JERRY ROCHE Executive Editor JON MIDUCKI Publisher ROBERT EARLEY Group Vice President LINDA O'HARA Production Manager ROSY BRADLEY Production Supervisor BRYAN VOLLMAN Graphic Design MARILYN COPP Circulation Supervisor GAIL PARENTEAU Reader Service Manager THEODORE C. MATHEWS Promotion Director JOHN PRESSELLO Graphics Manager BUSINESS STAFF Midwest Office JON MIDUCKI (216) 826-2855 Publisher MARSHA DOVER (216) 891-2739 Regional Sales Manager 7500 Old Oak Blvd. Cleveland. OH 44130 FAX (216)826-2832 Southern Office: DICK GORE (404)233-1817 FAX (404) 261-7022 3475 Lenox Road, N.E.. Suite 665 Atlanta. GA 30326 Western Office BOB MIEROW (206) 783-0549 FAX (206) 784-5545 1515 N.W. 51 Street Seattle, WA 98107 Classified DAWN NILSEN (218) 723-9349 1 E. First St., Duluth. MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120W Second St Duluth. MN 55802 218-723-9192 COGetL COMMUNICATIONS INC PUBLICATIONS ROBERT L. EDGELL, Chairman RICHARD MOELLER, President 
LARS FLADMARK, Executive V Pres 
ARLAND HIRMAN, Vice Pres /Treasurer THOMAS GRENEY, Senior V Pres EZRA PINCUS, Senior Vice President JOE BILDERBACH, Vice President JAMES GHERNA, Vice President 
GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LCI ADVISORY COUNCIL J** ' v. f MARTY ERBAUGH Erbaugh Corp 
Peninsula. OH A. J. POWELL JACK ROBERTSON U of Kentucky Robertson Lawn Care 
Lexington. KY Springfield. IL LAWN CARE INDUSTRY (ISSN 0160-6042) is published monthly by Edgell Communica-tions. Inc. Corporate and Editorial offices: 7500 Old Oak Boulevard. Cleveland. Ohio 44130 Advertising Offices 7500 Old Oak Boulevard. Cleveland. Ohio 44130.233 North 
Michigan Avenue. 24th Floor, Chicago. Illi-nois 60601 and 3475 Lenox Road. N E Suite 
665 Atlanta. Georgia 30326 Accounting. Ad-vertising Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802 Subscription rates $25 per year in the United States; $50 per year in Canada All other 
countries: $100 per year. Current issue single 
copies (pre-paid only): $2 50 in the U S : $5.00 in Canada; elsewhere $10.; add $3 50 for shipping and handling per order. Back 
issues, if available $10: add $3 50 per order for shipping and handling (pre-paid orders only). Office of publication: Edgell Communi-
cations. Inc.. 1 East First Street. Duluth, Min-nesota 55802. Second class postage paid at Duluth. Minnesota 55806. Copyright 1 1990 by Edgell Communications. Inc. All rights re-served No part of this publication may be reproduced or transmitted in any form or by 
any means, electronic or mechanical includ-ing photocopy, recording, or any information 
storage and retrieval system, without per-mission in writing from the publisher. POSTMASTER: Send address changes to LAWN CARE INDUSTRY. P.O. Box 6200, Duluth. Minnesota 55806 Alii' VBPA Trade In The Tools OfYo Trade! Trade in any broken or used cutter, trimmer, blower, or sprayer for a Maruyama product and get factory cash back for your trade! You can depend on the uncompromising quality of Maruyama commercial equip-ment. It's built for long life and backed with parts & service by local qualified dealers. We 
make long life products. When you're look-ing for the very best, look for Maruyama. Call your local dealer today Trade in offer ends soon. Maruyama's total line includes ŁBRUSHCUTTERS ŁBLOWERS 
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ŁMANUAL SPRAYERS Ł FRAME MOUNT SPRAYERS ŁWATER PUMPS U.S. Office MARUYAMA U.S., Inc. 15436 N.E. 95th St., Redmond, WA 98052 P.O. Box 2167, Redmond, WA 98073 Phone: (206) 885 0811 Fax: (206) 885 0123 Singapore MARUYAMA MFG. CO., Inc. 16 Raffles Quay Level 36, Hons Leong Bldg., Singapore 0104 Phone: 321 8943 Fax: 225 9060 Telex: RS 43382 COHQHL MARUYAMA Quality equipment since 1895 Paris MARUYAMA MFG. CO., Inc. 34, BD. Haussmann, 75009 Paris, France Phone: (1)47 70 28 52 Fax:011-331-45231830 Telex: MBI 290266F International Headquarters: MARUYAMA MFG. CO., Inc. 4 15 Uchi Kanda 3-Chome Chiyoda-Ku, Tokyo, 101 Japan This advanced controlled-release material derived from methylene urea polymers is the ideal nitrogen source for all your turf 
needs. That's because NUTRALENEŽ works two ways. First, it provides a quick-release nitrogen through hydrolysis. Second, 
NUTRALENE releases nitrogen more slowly through microbial action for sustained feeding. This dual action (the result of its unique molecular structure) makes NUTRALENE the superior controlled release nitrogen source. The following points show that 
NUTRALENE meets all the professional's requirements 
for a broad-use nitrogen. This quality nitrogen source offers... Ł Quick greenup Controlled-release nitrogen feeding for up to 16 weeks Ł Both hydrolysis and microbial actionŠ not dependent on coating or particle size for release Ł Minimal leaching and volatilization Consistent release of all nitrogen in one growing season, under all conditions, even during cool soil tem perature situations Ł Low salt and low burning potentials Ł 40-0-0 guaranteed analysis iNOR-AM NOR-AM CHEMICAL COMPANY A Schering Berlin Company 3509 Silverside Road, P.O. Box 7495, Wilmington, DE 19803 IMPORTANT; Please remember always to read and follow carefully all label directions when applying any chemical. Copyright © 1989 NOR-AM Chemical Company All rights reserved Circle No. 128 on Reader Inquiry Card ORLANDO from page 1 bought the company in 1977 and began building it from a $100,000-a-year operation to 
what could approach $6 mil-lion in sales in 1990. Mind you, 
not all is from lawn applica-tions. As the company's name implies, Middleton is also a pest control company. The two services have been linked since the original Mr. Mid-
dleton penned "lawn spray-ing" on his business license application in 1952. "Lawn spraying?" asked the puzzled 
clerk. Lawn care is big business in Florida now because home-owners view their landscapes and lawns as reflections of 
their status in the hundreds of new upscale neighborhoods here. Going, going, gone are the orange groves. The pastel bun-
galows. The real world has found Orlando and brought with it ideas of how the city should 
look, i.e. lawns should be green carpets. Is that asking too much? Probably. Although Florida's climate is suited for lush lawns, it's also ideal for lawn problems and pests. Chinch bugs "can be a problem all year long," says Clendenin, while mole 
crickets are turning up more frequently in the lush St. Au-gustine that slow displaces Bahiagrass in homeowners' preference. Because of customers' growing demand for insect-free, disease-free, weed-free 
lawns, Clendenin says lawn care is no longer open game for anybody with a sprayer and a 
desire to rope customers. "The lawn spray business is very technical," he says. "If you're not completely ready to do it 
right, it's definitely not the business to get into now. "We can deliver the service and we also have the technical 
ability to do the work includ-ing a lot of specialized weed mm» i ; s s u s s s Middleton's Greg Clendenin (left) and President Charles Steinmetz say the public wants quality; price is secondary in lawn care. control that some people in this business shy away from." He changed careers Jim Wingo's deep blue eyes are intense. He's kind of in-
tense. He says the lawn busi-ness in Orlando is intense too. That's just one of the things he's learned in the five-plus years he's been owner of Jim's Lawnscape. A plumber by trade, Wingo was business agent for the plumber's union when he bought into a tiny, new lawn company six years 
ago, then six months later buying it outright. "It was a little scary," he says. But Wingo's a fast learner, competitive, and he thinks his years as a business agent taught him what people want and expect from a service com-pany. "I may not know how to op-erate one of those big mowers, 
but I know how to buy them. I know how to get a mechanic to service them. And I know how to go out and beat on doors," he says. He's obviously doing a lot of things right because this year his company approaches the 
$1 million mark. Jim's Lawnscape targets apartment and condo com-
plexes. "And my philosophy is that we'll do anything they need. They just have to ask us and we'll find a way to serve wmmmbamŠrn Jim Wingo offers many services Introducing Tempo for Home Lawns And Ornamentals. Use new TEMPOŽ 2 ornamental insecti-cide and it will become your new standard of measure for all other insecticides. New 
TEMPO is the first affordable pyrethroid labeled for both ornamentals and home 
lawns. Better yet, it treats the same area as effectively as the leading insecticide, but with 80% less active ingredient. And that's 
a sizeable difference. Weigh the alternatives. New TEMPO uses approximately 80% less active ingredient than the leading insecticide. Which means there's approximately 80% less chemical for you to carry around. 
And 80% less chemical to impact the environment. HowToSizeUp Measure the effectiveness. TEMPO is a broad-spectrum, advanced- generation pyrethroid. In simple terms, TEMPO effectively con-trols the surface-feeding insects attacking your customers' lawns. Plus, TEMPO controls the toughest ornamental pests. So using TEMPO eliminates the need to stock several different insecticides. TEMPO effectively controls surface-feeding pests like cutworms, armyworms, chinch bugs, and sod web worms. Here's another good reason to put TEMPO in your tank. More and more of your customers have a growing concern about Lyme disease. TEMPO effectively controls the deer tick which carries the Lyme disease virus. Calculate the cost. TEMPO is the first affordable pyrethroid labeled for use on home lawns. Better yet, it's competi-908359 them," he says, meaning about anything involving turf and landscape. "Even if we have to sub-contract it," says Wingo. Lawn spraying is one of these services. Jacksonville-
based Turf-Tech Inc. brings a 
portion of its sizable fleet to Lawnscape customers four times a year to service many of Lawnscape's customers. 
"Sometimes, I'm really acting as a broker," he explains. But there are a couple of wrinkles in the Orlando lawn 
business that Wingo dis-likesŠmanpower and over-ir-rigation. "Another businessman told me the worst part about this 
industry is that you can't get and keep good help and I said, 'you're nuts.' He was right, it's the toughest part of this indus-try and money isn't always the reason," says Wingo. Dr. J. Buttram: diagnose more. Over-irrigation: "People think that just because they've got an irrigation system, it's 
got to run all the time. They love to stand there, watch the 
sprinklers run and listen to the 
grass grow," says Wingo. A diagnostic approach Dr. J's Pest Control, which hugs busy Rt. 50 just west of Orlando, is typical of many family pest control/lawn spray operations in central Florida. It offers both services, and fig-uring out which came first is a 
chicken-or-egg proposition. But to call Jim Buttram "typical" would hardly be ac-curate. For one thing, he's holds a Ph.D. in entomology New Isuzu turbo trucks get 12 mpg for Middleton applicators, making routing more economical, efficient And 80% less chemical means fewer handling, mixing, and disposal hassles. In addition, TEMPO tank mixes with most fungicides and fertilizers. Analyze the safety. TEMPO has a very low mammalian toxicity. So TEMPO offers maximum safety for your customers and your employees. TEMPO is not a cholinesterase inhibitor like other insecticides. So you don't have the chore of constantly moni-toring your applica-tors. And you don't have the applicator 
downtime caused by cholinesterase 
depression. Add it all up. Effective broad-spectrum control on both lawns and ornamentals. Reduced 
handling, storing, and disposal. Reduced 
potential for exposure to your customers, TEMPO reduces exposure to your customers, your employees, and the environment. Your Insecticide. tively priced with what you probably use right now. So with TEMPO, you get the latest advancements in insect control for the same price of the older insecticides. Gauge the work involved. ^ . TEMPO uses 80% less active ingredient than the ^' leading insecticide. So, fjfc, TEMPO takes up 80% tempo uses ^ less storage space, both "fifiS^" on and off the truck. your employees, and the environment. Plus, TEMPO has virtually no odor. And it's competitively priced. Now contact your Mobay distributor or Mobay representative. Then compare insecticides. We think you'll find that new TEMPO has some sizeable advantages. Mobay Corporation A Baye* USA wc COMPANY TEMPO is a TM of Bayer AG. Germany. C1990 Mobay Corporation Bayer B Specialty Products Group Box 4913. Kansas City. MO 64120 with extensive experience as both an educator and as a re-searcher in the chemical in-dustry. For another, he's 
begun to ask his lawn service 
customers to shoulder more responsibility for their 
lawnsŠactually asking them. "The homeowner is going to have to take some of the 
burden for wanting their lawns to look like a carpet out-side," he says in a deep, grav-elly voice, "maybe even something like doing their 
own fertilizing." The reason, he says, is the public's increas-
ing concern over chemicals in the environment. "I don't think we're going to be able to 
approach lawns like we have 
with a preventive type of pro-gram, kind of like the old agri-cultural approach of putting material out there whether there's an insect problem or not." Buttram predicts lawn technicians will be providing more diagnostic services to their customers, more client education and, probably, using less pesticide. "We'll have to look at each individual situation and let that situation dictate what 
type of material to put down, including both the amount and the timing," says But-tram. Customer coaching WaterŠeither too much or too littleŠand insects: these are two of the big variables in the central Florida lawn mar-ket, says Steve Billmeyer, op-erational vp of Massey Services, Inc., of which Green Up Lawn Care is a part. Con-sequently, says Billmeyer, Green Up technicians offer a lot of customer "coaching" See ORLANDO on page 48 Steve Billmeyer: "coaching" vital. Heavy thatch layer may result in lawn diseases BY BOB GANYARD Thatch is a layer of dead organic material that gradually accumulates on the surface of a lawn, be-tween the soil and grass 
blades, a mixture of roots, steams, runners and leaves. 
About half of the thatch comes from clippings; the other half 
from the growing and dying of the grasses. Thatch causes more than unsightliness. Grass needs nu-Its Tee Time with TEAM and AMERICAUST & The names, numbers and know-how to help you reach more prospects, faster! CONSULT US FREE! AMERICAUST-1 -800-321 -0448 1-800-321-4911 (In Ohio) Ł 8,000,000 Business phones on file Ł 70,000,000 Residential phones Ł Tailored to your needs: cards, tape or diskette Ł Send us your list to append phone numbers, verify or update or send us phone numbers to append name and address AMERIDIAL-1 -800-445-0421 Ł Outbound from 50 computerized stations Ł Autodialing cuts wasted calls, doubles our speed so you save Ł Your message and our live voices make a winning combination Put fifty years of direct-marketing experience on your team! We've been helping America sell thingsŠand raise funds, tooŠsince 1932! AMERIDIAL Compiete Telemarketing Services S Organize your work. . . S Build your Business.. S Save Time... / Reduce Paperwork.. with forms and promotional products created especially for Landscape and Garden businesses. Free brochure arid samples! Refer to Sample Pack No. LGAP90-2 The Drawing Board P.O..Box 620004, Dallas. TX 75262-0004 Circle No. 111 on Reader Inquiry Card With The Andersons choice of Tee Time fertilizers plus TEAM and DURSBAN, you get to have it your way! Combine quality-formulated Tfee Time fertilizers with the proven performance of TEAM pre-emergence herbicide and DURSBAN turf insecticide. The result is a single application product that provides active 
triple duty. The Andersons Tfee Time 25-3-8 and 19-3-8, each with TEAM and DURSBAN, are now available at your nearby Tee Time distributor. Or you can have it your way with a custom blend fertilizer/TEAM-DURSBAN combination product made to your specifications in our state-of-the-art plant. The Andersons lineup of performance-proven lawn care products is available in your area from one of our quality distributors. For the name of your local Tee Time dis-tributor or for more information, call toll free: 1-800-225-ANDY (2639) the professional's partner" Andersons / #* / ® TEAM and DURSBAN are trademarks of DowElanco © 1990, The Andersons trients, sunshine and water. Even when growing condi-tions are ideal, strong, disease may strike healthy plants. Ex-cessive thatchŠmore than lfi inchŠrestricts the movement of air, water, fertilizer and pesticides into the soil. It also fosters shallow roots and favors bugs and lawn diseases. But, many people believe thatch is beneficial, that grass clippings should be permitted to lie on the turf to decay and return nature's nutrients to the earth in a self-contained mulching process. This is somewhat true, but man has intervened with fertilizers, insecticides and fungicides to promote faster growth and greener lawns. By accelerating growth, fer-tilizers cause clippings to ac-cumulate faster than they can decay. As the thatch grows, it be-comes more difficult for 
water, fertilizer and oxygen 
to reach the area at the grass roots where it's required. Most lawns should be de-tatched from time to time. Indeed, in some areas of the country a bluegrass lawn, if properly fertilized, will last only four or five years due to 
the heavy accumulation of thatch. Mowing should precede dethatching, with the mower's blades set one inch lower than normal to cut off 
dead grass crowns. Dethatching, also, should be done before seeding or fer-
tilizing. Among the benefits of power dethatching: Ł Elimination of surface accumulations of clippings 
and thatch. Ł Thinning of matted growth, which is pulled to the top of the grass for easy re-moval. Ł Improved color and gen-eral appearance of lawn as 
brown material is removed gives a uniform green appear-
ance. Ł Soil is scratched to break the surface crust of bare and 
thin areas so new seed can take root more readily, with faster germination and growth of seedlings. Ł Improved aeration and better penetration of moisture, fertilizers and sun-
light. Improved penetration provides savings through the 
use of less fertilizer. Ł Elimination of the labor and time consumed in hand raking. LCI About the Author Bob Ganyard is sales manager for EasyRake Powered Lawn Tools, 1001 South Randsdell Road, Lebanon, IN 46052. 317-777-1662. LAWN CARE INDUSTRY APRIL 1990 YELLOW from Page 18 Is the focus of your business commercial lawn care? Show a satisfied grounds maintenance person. Most artwork in the Yellow Pages is "clip art" used by di-rectories all over the United States. Make your advertise-ment original with some fresh new artwork. Hire a local artist to do it for you, maybe even an art-and-design student at a nearby school or college. An eye-
catching black-and-white il-lustration shouldn't cost more than $150. At the bottom of the adver-tisement put your company name, phone number and ad-dress. Indicate if you take 
charge cards, senior citizen 
discounts, etc. Independent Yellow Pages In most areas the Yellow Pages are still the phone com-pany publications. You proba-bly should have some representation in all phone company publications in areas where you do business. Since the Yellow Pages in-dustry has been deregulated, 
there have been many inde-
pendent Yellow Pages com-
panies with directories. These aren't affiliated with the tele-phone company. Check with other business owners and some of your cus-
tomers to find out if anybody is using them. You probably 
should have some representa-tion in these too, even if it's just a listing. How much to spend on Yellow Pages advertising var-ies. A general rule of thumb of 25 percent of your advertising budget is common, but it may not be right for you. Averages are just thatŠaverages. Aggressive companies weigh these expenditures against those for newspaper 
advertisements, billboards, 
telemarketing, direct mail, etc. The Yellow Pages have been around for 100 years and, seemingly, will always be 
around. LCI WÊÊÊÊÊÊÊÊÊ WÊÊÊÊttÊtm July 1 applicators must be certified in Missouri PLCAMA spoke up for changes in Pesticide Act KANSAS CITY, MO The Professional Lawn Care Asso-ciation of Mid-America (PLCAMA) helped influence the new State of Missouri Pesticide Use Act which on Jan. 1, 1990, began governing the professional application of pesticides on turf and orna-mentals. The PLCAMA News re-ports that the original wording of the Act required applicators 
to measure and record exact temperature and wind velocity and direction prior to each ap-plication. PLCAMA argued successfully for a "reasonable 
estimate" of these factors. Other major items in the law: Ł It establishes a new cate-gory of pesticide applicator, the pesticide technician. Ef-fective July 1, 1990, only cer-tified commercial technicians may apply pesticides for hire on other than one's own per-sonal property. (The only ex-ception is the pesticide technician trainee who can apply pesticides under the di-rect supervision of a certified commercial applicator. This is allowed to provide for on-the-job training.) Legal age for cer-tified applicators: 18. A regis-
tered technician needs 10 hours of classroom training 
and 30 hours of approved on-the-job training. Ł The director of the state ag department is to be notified in writing within 10 working days of the employment or dis-continued employment of any individual as a technician or trainee. Ł Technicians or trainees must have in their possession either a work order, a job 
ticket, invoice or other docu-ment for each pesticide appli-cation they perform. Ł The law allows civil penalties up to $1,000 for each violation. If you provide chemical ap-plications in Missouri, be aware of the changes. LCI You never know what's hit you when you see patch disease. It could be Fusarium blight. Or necrotic ring spot. Or summer patch. Or take-all patch. Or spring dead spot. Or any combination. They all look very similar on turf. Only with a microscope can you 
tell them apart. So guessing which ones causing your patch disease still leaves your turf open to the other four. That's why complete coverage pays. And only Rubigan is labeled to 
prevent and treat all five of these pathogens that cause patch disease. Not to mention dollar spot, snow mold, copper spot, red thread and stripe smut. And this spring is an excellent time to begin your preven-tive program. Why take chances controlling only part of the patch disease problem? Span the spectrum with Rubigan. See your Elanco distributor. Or call toll-free: 1-800-352-6776. Elanco Products Company A Division of Eli Lilly and Company Lilly Corporate Center Dept E-455, Indianapolis. IN 46285, U SA Rubigan® Š (fenarimol. Elanco) Only Rubigan spans the patch disease spectrum. Circle No. 109 on Reader Inquiry Card About the Author Mike Hiller is a senior consultant for All Green Management Associates, Columbus, Ohio. He has a marketing degree from The Ohio State University and has extensive background in Yellow Pages, advertising and telemarketing. There is some turf even DURSBAN can't protect. Ł*. »'r < g S m *** *Ł Granted, DURSBAN* TUrf Insec-ticide won't do you much good 
in a dark alley. But when it's 
time to get tough on surface-
feeding insects, it doesn't make any sense to take chances. 
What makes sense is using the industry standard-DURSBAN 
insecticide. More muscle for your money. Nothing's meaner on Chinch Bugs, Billbugs, Sod 
Webworms and other surface-feeding thugs. Nothing. And there's simply no better value for liquid lawn care applications. One tough insecticide. What's more, DURSBAN Turf Insecticide offers excellent resi-
dual, low odor and superb broad spectrum control. The kind of control you've come to expect-and customers demand. So arm yourself with DURSBAN TUrf Insecticide. And keep surface feeders off your turf. Wearing a black leather jacket during application is, of course, not recommended. DURSBAN TUrf Insecticide. The Professional Choice. Circle No. 107 on Reader Inquiry Card PURSBAN 'Trademark of The Dow Chemical Company Being a franchisee is not for all operators, but some can prosper BY HAL ZEVE Marketing Director, Lawn Doctor You're in the lawn care business and things are going great considering how much time you give to the business, and how much you know about agronomics, your equipment, and marketing. Or, maybe things aren't going so great after all. Your 
business has stalled. Low re-newal rates force you to make too many new sales just to stay at your present business level, high materials squeeze your margins and hurt profits, and average dollars-per-customer is stuck at the same level it was two years ago. These are not insurmoun-table problems. But, if you have any or all of them, you want and need answers. You may be able to find them in 
franchising, the fastest-grow-ing segment of the U.S. econ-omy. In 1989, more than 36 
percent of the retail segment of the Gross National Product 
was from franchised busi-nesses. Yet, confusion contin-ues about what a franchise is. 
And what it's not. First, and foremost, a franchise agree-ment doesn't create an em-ployee/employer rela-
tionship. When you become a fran-chisee you don't give up ownership of your business; nor do you and your franchisor become partners in the ownership of your lawn care business. You do, however, be-come partners in making your business successful. You don't work for the franchisor; he 
does not work for you. You share a mutual interest, a mu-tual dependency for the suc-
cess of your lawn care 
business. As a franchisee, you own and operate your business 
while capitalizing on the ex-
pertise the franchisor has de-
veloped through years of experience with hundreds of lawn care businesses that have 
faced the same problems you 
now face. Franchise status can add to the value of the busi-ness as expertise and opera-ting knowledge gained from 
the franchisor's programs are Better than anyone, you know the value of having the right tool for the jobŠ equipment that is always up and running strong, never down and draining profits. Pure quality from start to finish. That's why rugged Echo power equipment is proven and preferred by the toughest m IME raí mi customers aroundŠthose that earn a living with the right tool. See your ECHO dealer today. He's proud to stand behind every ECHO product. You'll find him in the yellow pages. Or call (708) 540-8400. ® ECHO INCORPORATED, 400 Oakwood Road, Lake Zurich, IL 60047 (708) 540-8400. Circle No. 112 on Reader Inquiry Card Hal Zeve: investigate benefits of franchiseeing. incorporated into your busi-ness. Lawn care franchisees have another support gorup that is not commonly available in many franchise situations. 
Because they operate in non-competing territories, mem-
bers of lawn franchise group 
become informal consultants A strong trade name increases the equity value of your business. to one another, sharing ideas 
and information on their suc-
cesses in sales and marketing 
and about solutions to shared problems on their occasional failures. What to ask a franchisor The first questions you might ask of a franchisor in-volves moneyŠwhat's it cost? This is important but it's just 
the beginning. You're not just 
buying a franchise, you're buy-ing a share in an entire system and the right to use that sys-
tem to increase your volume 
and profits. You should also examine: Ł Franchisee relations: A franchisor should be eager to have you talk directly to any of the franchisees. Is the fran-chisor responsive? Does he re-act to the needs of the franchisees on a timely basis? Ł Growth history: Suc-cessful franchise companies have demonstrable growth 
records by both the franchisor and the franchisees. If only the franchisor has grown, he may be putting extra emphasis on 
the sale of franchises, and not providing needed support pro-grams. Ł Initial training: Even if you're an experienced LCO there are almost sure to be 
areas of expertise that can pro-fit from added polishing. A thorough opening training 
program can give you a faster start toward your growth 
goals. Ł Continuing education: Lawn care is one of the na-tion's newer industries. Tech-niques, materials and equip-
ment are changing. Con-tinuing training in the field and at annual meetings can keep you on the leading edge. Major franchisors have the re-sources to keep abreast of changes, to evaluate them. Just because something is new doesn't mean it's good. The franchisor's research may help you avoid costly errors. Ł Agronomic support: When you have an agronomic problem on a lawn, or a cus-tomer who is pressing you for information, you need an-
swers. The leading franchisors have staff agronomists ready to help you on the phone and in the field. Ł Operations assistance: Small operating inefficiences become big profit leaks. The 
best franchisors provide both upfront operations training and continuous field staff sup-port to help you maximize op-erating efficiencies. Ł Equipment: If you're going to service lawns with es-sentially the same equipment 
as the homeowner, expect high-labor, low-profit night-
mares. You have to be able to work more quickly and effi-ciently than that to turn an acceptable profit. Examine the franchisor's recommended equipment to be sure that it allows you to get on and off the lawn quickly, it minimizes the charge of mis-application, it A franchisor should be eager to have you talk directly to any of the franchisees. Is the franchisor responsive? controls application rates and product distribution, and it's the right size for the turf areas you service. Ł Marketing and sales support: No matter how well you run your business, you'll lose some customers. Some move, some die, some will be dissatisfied (rightly or 
wrongly), the lure of the price from a low-ball competitor will attract a few, and others will 
decide to do their own after you get their lawns in good shape. You need a continuous flow of new customers to make your business grow. The experience of franchisors in developing and retaining tens-of-thou-sands of customers every year 
has taught them how to hone the marketing/sales end of the 
business. They should make these resources available to you. Their on-going sales training programs help you ef-fectively train new employees. Don't overlook the power and value of a company's name and trademark. It's diffi-cult to quantify, yet extremely important in the success of a 
sales effort. Consumers rely on and buy familiar brands. Also a strong trade name You're buying a share in an entire system and the right to use that system to increase your profits. increases the equity value of your business which, when and if you decide to sell, makes it both more saleable and valu-able. Group buying The economies of scale of-fered through group buying provide one of the fastest and surest ways to increase bottom line profits. The effective fran-chisor encourages group coop-eratives among its franchisees, and assists in the development 
of these buying groups. Group buying savings can extend far beyond the areas of fertilizers, weed and insect 
controls to include such items 
as advertising programs and 
operating equipment. Financial planning Experts agree that financial planning is often the least uti-lized process in the world of 
small business, and the lack of thorough planning causes more problems than almost any other factor. The development of sophis-ticated computer programs and the availability of a broad range of case histories from within the franchise group can 
bring a start-up or expanding 
business vital assistance in de-
veloping a program for volume and profit growth. The decision to go with a franchise is both an intensely personal process and a careful assessment of the risks of in-dependent business success versus franchise success. There is no one right answer. You must weigh your success to date, your need or desire to expand your business, and your adaptability. Suc-cessful franchise operation can mean doing some things in new ways; you may have to 
admit to yourself that you haven't been doing every-thing right. The success rate of fran-chises in comparison to inde-pendent small businesses is well established. More than 90 
percent of franchise start-ups succeed, while fewer than 40 percent of the new indepen-dent businesses are able to make the grade. Only you can make the de-cision. LCI On Some Lawns, Grubs Just Aren't a Problem. OFTANOL u a Rrg. TM of Bavcr AG, Germany. 75351 © 1989 Mobay Corporation OFTANOLŽ controls grubs before they have a chance to do their damage. Providing continuous protection that lasts. Nothing works better. It's your best bet for grub control. ° Mobay Corporation A B.M* USA INC COMMM' Bayer ^ Specialty Product* Group Box 4913. Kansas City. MO 64120 OFTANOL Calif, researchers say use less water in "non-use" turfgrass situations Turfgrass researchers at the University of Cal-ifornia, Riverside are advocating a new philosophy in selecting and irrigating turf that will significantly increase water conservation and reduce irrigation cost. Based on the results of a four-year study, UCR in-vestigators said it is now an 
obsolete practice to select one grass and one irrigation sched-
ule for an entire area, such as a golf course, park or lawn. To conserve water, turf types and irrigation schedules should vary and be determined by fa-cility usage patterns, reported California Landscape Maga-zine in its January/February 1990 issue. As much as one-half of the 1.4 million acres of turfgrass in 
California is used intensively 
for sports play and must be maintained with optimum ir-
rigation water for the grass to 
recuperate from wear and tear. The other 50 percent of the turf receives minimal foot traffic because it is located near clubhouses, along fair-ways or in remote places of the 
park or lawn. UCR research now shows such minimum traffic or "non-
use" areas require little irriga-
tion water, up to 80 per cent less than intensively used turf, if planted to particular 
grasses. Bermudagrass and sea-shore paspalum performed the best in the UCR study. Two species of saltbush, buf-falograss and two varieties of phalaris also gave compara-tively good cover and quality 
under irrigation stress in low traffic areas. Still green "In areas receiving little or no wear, there is no need for irrigation regimes that sup-port recuperative ability from heavy foot traffic. We have 
shown that irrigation water 
can drop to 20 percent of nor-mal for these grasses, and they still look green, have a uniform appearance and give adequate ground cover in non-use 
areas," said Dr. Victor A. Gibeault, director of the UCR turfgrass research project. For turf selection and irri-gation management purposes, Gibeault said minimal traffic areas were categorized as "non-use," even though the turf actually has many critical functionsŠsoil erosion con-trol, dust stabilization, heat dissipation and reduction in fire hazards, traffic noise, smog and precipitation water 
loss. "Most people just under-stand the amenity value of turf. They know it increases 
property values, but many of 
the functional benefits of turfgrasses are typically over-looked by the general public," 
said Gibeault. UCR researchers evaluated 27 ground covers under low-irrigation regimesŠ20, 40, 60 percent of normalŠin the four-year study. The UCR 
study was conducted at South Coast Field Station in Irvine, 
CA. Water scarcity is a major is-sue in the $1.1 billion Califor-nia turfgrass industry. LCI Wisconsin LCOs join The Grounds Management Association of Wisconsin and other proactive lawn care pro-fessionals united to become an affiliated chapter member of PLCAA. Board members, I. to r. Lou Wierichs, vice presi-dent; Dave Eggman, trea-surer; Dr. Robert Newman; George Kanavas; Terry Kurth, president; Bill Vogel; and July Bollinger, secretary. Board members not pictured: Joe Bilskempen, Terry Bradford, Dave Fredrickson, Bill Olson, Brian Swingle. LCI Fast, dependable green-up without unwanted growth Read how golf course superintendents and other professional landscape managers are using Ferromec" Sprayable Liquid Iron to improve the efficiency of their turf management programs. Everett Mealman, President PBI/Gordon Corporation Mi "ike Petty, superintendent of the prestigious Tucson .National Golf Course, talks about a benefit from Ferromec that promises to be even more significant than its ability to produce fast, dependable, long-lasting green-up without causing excessive mowing. He sums it up this way: "Ferromec applications, rather than nitrogen, reduce susceptibility to disease." The weather in Tucson is really tough on bentgrass. It freezes frequently, and in the summer the 
temperature can get up to 115 degrees. Indeed, bentgrass in Tucson 
is under tremendous pressure. "We paint the dormant Bermuda fairways," says Petty, "and the members like it much better than overseeding . . . But how are you going to keep the great color in the bentgrass greens and aprons without high nitrogen feedings?" Petty answers his own question by saying that he sprays the greens and aprons 26 times a year with four ounces of Ferromec per 1,000 sq. feet. "It does a beautiful job," says Petty. "The Ferromec-treated greens and aprons are frosting on the cake Š but the Ferromec does more than 
beautify the course. My records show 
that the bent is less subject to disease, and accordingly requires 
less fungicide during the summer, Schematic drawings show why patented Ferromec iron works fast and is so dependable for turf green-up IRON+ + ( Ferrous Sulphate) NITROGEN Cross section of grass blade showing cuticle, epidermis and cellular 
structure , /00\ FERROMEC (Ferrous * locked to ( I) ) nitrogen) ICDX Iron is essential for the synthe-sis of chlorophyl Š no iron, no green. But grass doesn't like 
the taste of iron and is very reluctant to ingest it. Further-more, iron must be in the fer-rous + + state to efficiently create green color, and it tends to revert to the inefficient ferric + + + state when exposed to oxygen. On the other hand, turfgrass loves the taste of nitrogen and ingests it with gusto. Nitrogen-induced growth, of course, will pull iron out of the soil and thus create green color, but the amount required to produce color will result in abnormal 
growth, which in turn causes unwanted mowing and expo-
sure to disease. Ferromec is a Complex of fer-rous sulphate and nitrogen, which locks the iron in the usable ferrous state. Grass loves nitrogen and readily in-gests Ferromec, thus delivering the color-producing iron. But at the 5-oz. rate, only .063 pounds of nitrogen per 1,000 sq. ft. is delivered by Ferromec, and ex-cessive growth does not occur. when I spray it regularly with Ferromec, as opposed to high applications of nitrogen." Ferromec is important in the Embark* program But if Mike Petty expects Ferromec to reduce fungicide costs, Michael Johnston depends on it to ensure the color of grass he puts on hold with Embark PGR to reduce mowing costs. Michael Johnston is a landscape management consultant based in Asbury, Missouri, and his service consists of designing programs for 
commercial property managers such as Trammell Crow and Cohen Esrey, 
who then put Johnston's specs out for 
bids. "More and more, our clients want their properties to sparkle with a manicured look," says Johnston, "because they know that it impacts directly on rental values. They want a carpet of lush green turf, high-
lighted with creative arrangements of ornamentals ... but they demand that maintenance costs be held to an absolute minimuim. "To reduce the mowing costs, we specify Embark at full label rate. And to assure weed-free sparkling, lively turf color, we specify tank mixing Ferromec AC with the 
Embark and Super Trimec®. We know from direct experience that the 
Ferromec AC will always fix the color we want within 48 hours or less, so the color is in place before the Embark kicks in and puts the grass on hold." Ferromec works! You can depend on it! But that's not necessarily so of all sprayable irons, according to Tom Garvey, who has a Servicemaster 
franchise in El Cajon (San Diego), 
California. Garvey caters to upscale homeowners who insist on color but hate the necessity of too much nitrogen, too much irrigation, and 
too much mowing. "When I saw with my own eyes what George Toma was able to do with Ferromec at Jack Murphy Stadium for the '88 Super Bowl, I decided to try it," says Garvey. "Today we spray Ferromec every seven weeks at a rate of five ounces Develop system to monitor sales efforts About the Author Ed Wandtke is a senior partner with All Green Management Associates, Columbus, Ohio. BY E. T. WANDTKE Sales and closure data help you build effective advertising and sales plans. Also, you'll learn which of your sales people can sell and what types of advertising pay the biggest dividends. As an added benefit, the data help you focus on the types of sales training most ef-fective for your company. Certainly the initial adver-tising of your services is under way, but what information should you monitor? How fre-quently should you review this information? How should your office personnel sum-marize this information daily? Monitoring data What advertising data needs to be monitored? The answer is independent of how you attract new customers. Whether you use telemarket-ing, direct mail, newspaper, direct sales, radio, television, or billboards to attract cus-
tomers you should track: Ł Responses by source of advertising media. Ł Closure rate by type of lead. Ł Average response time to make the initial contact on any prospective customer. Ł Length of time to closure of a proposal to a customer after the initial contact. Ł Sales rate (closure) by in-dividual. Let your sales employees know you're monitoring their performance, and discuss the effectiveness of their efforts with them each week. Ł Length of time to make the initial contact on a given lead. Tom Garvey has built his Servicemaster franchise lawn care business in El Cajon, California on the basis of five ounces of Ferromec per 1,000 sq. feet every seven weeks. Green is the name of the game: green grass, green uniforms; and green stuff in the wallet. "But be sure it's Ferromec,'' warns Garvey. "Substitutes don't always work fast enough or last long enough.'' per 1,000 sq. ft., and the results are so positive that the very backbone of our business is word-of-mouth from customers whose friends and neigh-bors have asked them how in the world they keep their grass so green without all that mowing." Ferromec works when regular irons fail But Garvey goes on to say that, for his program, it has to be Ferromec. 
"Last year our distributor was tem-porarily out of Ferromec, and we tried a substitute brand that was advertised as just like Ferromec, only less expensive " "What a lesson I learned," says Garvey. "Five ounces of the substitute iron did nothing. A repeat of five more ounces was needed to get the kind of green we're accustomed to, 
and the color only held up for four 
weeks, versus the six weeks we get from Ferromec." Michael Johnston (right), landscaping consultant, shows Everett Mealman a rough preliminary design for a commercial landscaping institution. "Someday this will be a beautiful layout,'' says Johnston. "The grass will be a lush vibrant green, and yet will only require a minimum of mowing because our specs will call for a Ferromec/Embark/Super Trimec program." Why is Ferromec so fast, and so dependable, and so long lasting? It's because of the patented nitrogen-iron bonding process. To satisfy your professional curiosity, we suggest you 
spend a minute with the schematic 
drawings on the opposite page, which 
explain its unique activity. Ferromec* is available in Canada from Green Cross Products Ferromec «. Embark " and Trimec » are registered trademarks of PBI Gordon Corporation. JC 1990. PBI Gordon Corporation Mike Petty, superintendent of the Tucson National Course, paints his dormant Bermuda fairways with a turf colorant and sprays the bentgrass greens and aprons 26 times a year with four ounces of Ferromec per 1,000 sq. feet. He loves the color and insists that Ferromec applications, rather than nitrogen, reduce susceptibility to disease. (Foreground is unpainted rough.) Need more information? Call and talk with one of our professionals in Sales Service. Toll-free 1-800-821-7925 pbi/GDRdon coRpoRation 1217 West 12th Street P.O. Box 4090 Kansas City, MO. 64101 FeRROMEC AC AMINE COMPATIBLE LIQUID IRON Ł Average closure rate for all sales individuals. Ł Closure by lead type. Ł Sale by lead type. Collecting and compiling this data takes time. That's why you need a system. One 
way is to develop a daily data collection recording system 
that can be summarized into 
weekly reports. This will work for those high-powered indi-viduals on your payroll that call themselves salesmen. Develop four forms Actually, you'll want to de-velop four forms but with dif-ferent titles. The first should be titled "Leads for the Month of XXX," the second "Sales by Lead Type for the Month of XXX," the third "Closure Rate (number of sales divided by number of leads) for the Month of XXX," and the last "Sales in Dollars by Lead Type for the Month of XXX." Each sales person should be included on these forms so that you can generate a mean-ingful weekly report to help you evaluate your sales efforts and advertising. Let your employees know you're monitoring their per-formance, and discuss the re-
sults of these advertising and sales effectiveness reports with them weekly. Compare the past week's efforts with 
those of the same week last 
year. This can be enlightening for you and your staff. It's meaningful also to compare 
results with the goals you had 
set for your company for the week or month. Keep monitoring How long should you moni-tor the sales leads? The rush of 
the initial selling season may cause you cause you to skip on 
the record keeping until the leads slow down, but that's when the need is greatest for 
the daily monitoring of leads and closure. Even if your vol-
ume drops, maintain daily rec-
ords because if you read them 
thoughtfully, they'll reveal op-
portunities you may have overlooked. It'll also allow you to spot trends about a shift in the effectiveness of certain 
types of advertising, and also to develop back-up marketing and sales plans. 
Consumer attitudes change 
and you can identify these 
trends. LCI Put muscle in Yellow Pages ad by focusing on clients' desires BY MIKE HILLER The Yellow Pages is the classic good news/bad news proposition. The good news: a Yellow Pages advertisement gives a sense of legitimacy to a lawn care business and it can gener-ate some sales. The bad news: it costs. And it costs a lot depending upon the size of your market area 
and how big an advertisement you run. But don't think a big Yellow Pages advertisement automatically translates into big sales. It doesn't, and many LCOs could cut their Yellow Pages expenditures in half without a significant loss of 
business by targeting their message and by putting more punch in their advertise-ments. By more punch I mean better graphics and a better 
choice of words, not neces-You can't grow 
with wrong Shaw's INS I CON RONNWTUOHHUUONIR Ì DowElanco Shaw's Turf Food Insect Control with DURSBAN We have over 40 years of experience supplying the highest quality turf products to our satisfied customers. Our Shaw's Turf Food Insect Control, containing Dursban, can be uniformly applied to any home lawns and other 
ornamental and recreational turf grass 
areas. This Shaw's product controls insects while feeding your lawn and turf areas. Shaw's offers fertilizers from the top of the line to economical general use-plus custom grades that are prepared to exact customer specifications. Shaw's product "excellence" is maintained and guaranteed by strict quality control throughout the blending, packaging and shipping processes. KNOX FERTILIZER COMPANY P.O. BOX 248, KNOX, INDIANA 46534 PHONE: (219) 772-6275 / FAX: (219) 772-5878 IV Mmmm sarily a bigger ad with more words. What you the LCO should seek is the right type of advertisement, a well-de-signed advertisement that draws a positive reaction from potential customers. Why choose you? For this you're often better off doing some thinking and some research on your own. Do not necessarily rely on what your Yellow Pages sales person thinks is right for you. Yellow Pages sales people, are after all just thatŠsales peo-ple. It's unlikely they know the lawn care business better than you, impossible that they know your business better than you. You, as the owner/ operator (or manager), have some work to do to find out 
how to get the most bang out of your Yellow Pages bucks. First, find out why custom-ers choose your company. Pick five to 10 percent of your typ-
ical clients, call them and ask why they chose your company 
over others (don't mention Yellow Pages). If most men-tion your prompt, timely ser-
vice and your friendly personnel, then your headline might read "Timely Service" with a sub-headline of "By Professional and Friendly People." By finding out why most of your customers choose you, you can adjust your ad-vertising message to mirror your customers' dominant buying motives. High rent district The top third of your Yellow Pages ad is the place to put the message that speaks directly to the type of cus-
tomer you want. This is the "high-rent" district, where a customer is going to look first. Those advertisements with 
the company name at the top 
of the space aren't as effective 
as they could be unless they're nationally known and a house-
hold name. The middle of the adver-tisement should contain what a customer should know about your company. Don't get too technical, naming lawn dis-
eases or specific chemicals. Your prospects assume you can take care of their lawn, that you're the expert. They 
would rather feel comfortable about how you go about it. Don't clutter the middle of the ad with words. Most Yellow Pages advertisements have too many words. Show a smiling face Since pictures of trucks and spray hoses don't show what your prospects are buying ei-ther, why are they there? Be-
cause everybody else shows 
trucks and spray hoses? See YELLOW Page 40 .Cirr.lP Nn 11fi rm RParifif Inniiirw C.arri Target queen for fire ant work ORLANDO,FLŠDr. Pat Cobb, Auburn University, Auburn, AL, advised turf managers to 
target the queen when battling 
a fire ant infestation. "To eliminate the colony you've got to get rid of that egg-laying machine, the 
queen," said Cobb at the Golf Course Superintendents of America Association (GCSAA) Convention here in February. Sometimes though, 
she said, there is more than one queen in a colony. Cobb described fire ant control as primarily a chemi-
cal program and "very labor intensive." Turf managers can Dr. Pat Cobb: Some mounds have multiple queens. NAA recruited 250 members AMHERST, NH-The National Arborist Association "re-cruited" 250 new members in 1989 through its "You Belong" campaign. The NAA, con-
cerned that it had only 800 members as of April 1989, 
hired a professional public re-
lations firm to market the NAA. (The NAA says there are 13,000 tree service firms in 
the United States.) More than a third of the non-members contacted felt that they should be and will become members of NAA. An-other third said that they 
didn't think that they were ready to join NAA yet and the 
remaining third said they had 
no interest in being a member. The NAA says 9 out of 10 of its new members during 1989 came from the association's 
direct mail and follow-up ef-forts. LCI ASPA in Ottawa July 25-27, '90 ORLANDO, FL ŠOver 870 people attended the American Sod Producers Association Midwinter Conference here in mid-February. There were 42 exhibitors. The ASPA Summer Con-vention & Field Days is July 25-27 in Ottawa, Ontario, Can-ada. For further information contact ASPA, 1855-A Hicks Road, Rolling Meadows, IL 60008; 708-705-9898. LCI either treat individual fire ant mounds with insecticides, ap-ply baits or, as she recom-mended, use a combination of both techniques. Mound treatments kill fire ant work-ers, while baits such as Logic and Affirm are eventually car-ried back to the colony to kill the queens. Control with baits is not an overnight proposi-tion, but may take weeks. Cobb suggested broadcast-ing 1 to 1 V2 pounds of bait per acre in the spring and coming back in a week or so (giving the workers time to carry the bait back to the queens) and then treating the mounds to kill the workers. Actually there are several different types of fire ants but Cobb's comments were di-
rected against the red im-ported fire ant which entered the United States through the Port of Mobile, AL, at the turn of the century and now infests much of the Southeast. Fire ants mounds can inter-fere with mowing, etc., but Cobb said they're mostly "a people problem" because of their painful sting. "We've 
pretty much learned to live 
with them," she said. LCI Some Things in Nature Were Meant to Have Spots. YourTurf Just Wasn't One of Them. DYRENE is a Reg. TM of Mobav Corporation. 75361 C1969 Mobav Corporation DYRENE® 4 turf fungicide. Effective control in the prevention of leaf spot. It keeps your turf, and your reputation, looking good. There's no better way to keep your turf spotless. Mobay Corporation Bayer USA WC COMPANY DYRENE 4 Bayer Specialty Product* Group Boi 4913, Kanus City, MO 64120 SS Solenopsis Richteri Ł Solenopsis Invicta Boundary of 10° F. Min. Temp. Areas Brilman, Poitras join seed firm CORVALLIS, ORŠDr. Leah Brilman is the new research director for Seed Research of Oregon, Inc. From 1982-1986 she was the research director at Jacklin Seed Company. Dr. Brilman (M.S. and Ph.D. degrees from the Uni-versity of Arizona in Agron-omy and Plant Genetics) will be expanding the research pro-gram at Seed Research with continued emphasis on turf species. Special emphasis will be on the bentgrass program 
with expanded breeding ef-forts towards special adapta-tions within the Agrostis species. Seed Research already has two creeping bentgrass va-
rieties on the market, SR1020 and Providence (SR 1019). Both are in commercial pro-duction and are entered in the NTEP tests established in the 
fall 1989. In a related matter, Seed Research hired Steve Poitras as its marketing manager. Poitras has a B.S. in Soil Sci-ence from Montana State 
University and an M.S. in Agronomy from Washington State University. His work ex-perience includes: research on Checklist for NJ '90 applicators WAYNE, NJŠThe Alliance Newsletter, published by the Alliance for Environmental Concerns, Inc., issued these reminders to pesticide ap-plicators in New Jersey: Ł Make sure you know the posting requirements, and have the Consumer Informa-tion Sheet for Commercial Certified Pesticide Ap-plicators. Ł Make sure your certifica-tion is valid. Ł Check the calibration on all your application equip-ment. Ł Make certain that your pesticide storage area inven-
tory has been submitted to the local fire department. Ł Meet SARA Title III re-quirements at the local and state level. Ł Application records are now required to be kept for three years. Ł Insurance for pollution li-ability will be required for re-newal of pesticide businesses starting this September. Ł Review your underground storage tank situation based upon the current federal and state proposals. Ł Review your OSHA re-quirements. Ł Review any relevent local ordinances. The Alliance also reports that Assembly Bill 877 ex-
pands county departments of health to include pesticides in their monitoring and enforce-ment of environmental health 
standards. LCI Dr. Brilman research director. seed production, weed control, and prevention of winter in-jury to golf course putting Steve Poitras market manager. greens; teaching of weed sci-ence and turfgrass science labs 
at WSU. LCI DowElanco's new logo has a worldwide theme New logo. New committ-ment. The new logo for DowElanco, the joint venture between The Dow Chemical Company and Elanco Prod-ucts Company, is a representa-tion of the company's mission "to be the leading worldwide organization totally dedicated 
to serving the needs of spe-cialty markets, such as turf 
and ornamental," says Dick Holzschu, general manager of DowElanco Specialty Prod-ucts. The partnership combines both Dow and Elanco assets and is dedicated to turf, orna-% DowElanco mental, agricultural and urban pest control chemicals. First year sales are anticipated at about $1.5 billion. "We're now a bigger, better financed and better staffed or-ganization that can do more for the industry than ever be-fore," says Bill Culpepper. LCI Now! Affordable post-emergent control of Crabgrass & Nutsedge plus the broadleaves you get with Trimec * wppnirinp Thousands of your fellow turf-management pros tested Trimec® Plus Herbicide last year. Read how you can profit from their experiences with this new herbicide that is labeled for Kentucky bluegrass and Bermudagrass: "Sometimes things are so obvious that they take you by surprise." No, that's not Yogi Berra double talk ... It's the essence of what so many of our turf friends 
said when they sampled Trimec Plus last year. Listen to Sandy Queen, Certified Superintendent of Golf for the city of Overland Park, Kan-sas. "The minute I read the Trimec Plus label, I said to myself, Hey, this will work! I just know it will!" It was in August of 1988 when Sandy saw the Trimec Plus label and the first thought that came to his mind was to test it against a $250.00-a-gallon post-emerge he ^ffek »¡à had already purchased to use on the goosegrass of a newly seeded driving-range tee at the Overland Park Golf Course. Everett Mealman President PBI/Gordon Corporation "You remember the weather last year," said Sandy, "so you won't be surprised to learn that, even though a pre-emergent had been used, the tee was loaded with goosegrass and crabgrass. We sprayed half of it with the super expensive exotic and the other half with Trimec Plus, which I believe costs $27 a gallon and, based on the rates we used, cut our cost per acre in half. "The super expensive exotic only New free-flowing formulation: Active ingredients are in a stable, uniform suspension that is as easy to work with as any other Trimec Complex. got the young goosegrass. It did virtually nothing on the mature plants. But that one application of Trimec Plus virtually cleaned out all the grassy weeds as well as a good deal of yellow nutsedge that was also immune to the more costly treatment." We'll tell you what Sandy Queen saw on the Trimec Plus label that made him so sure it was a winner, but first, here are a few more com-ments from your peers. Works with no burning or discoloration Russell Kestler, who owns Rus-Below is a polaroid showing the goosegrass control of brand A, vs. Trimec Plus. At left in photo is August Leitzen, Superintendent of Overland Park Golf Course, with Sandy Queen, Certified Superintendent of Golf for the city of Overland Park, Kansas. EPA from page 1 some states "are going to in-corporate all pesticides into their strategies." She said the EPA's role will be to identify the specific chemicals that might affect groundwater, and to provide guidance to the states. Endangered species Williams said EPA will pro-pose that manufacturers of pesticides that can cause harm to endangered species put a statement on these product la-bels instructing users that they must obtain additional information from a county bulletin. This bulletin, appar-ently published by the EPA, 
will explain the program along 
with a map of each county showing where endangered 
species live. It will also repor-tedly list pesticides and their 
use limitations. Expect a notice of the final program later this year and implementation in 1991, said Williams. Certification/training Regulations should be pro-posed in the next four or five months calling for three levels of supervision in restricted-
use applications: the most highly toxic chemicals permit-ted to be used only by a cer-tified applicator, the other two levels under the direct supervi-sion of a certified applicator who must be, for some chemi-cals, on site. Also, she said, certified ap-plicators will be responsible for training persons working under their direct supervision. Each state will be requiring a continuing level of compe-
tency for these certified ap-plicators. Re-registering products The re-registration of older chemicals was mandated by the Dec. 1988 amendements to Federal Insecticide, Fungicide and Rodenticide Act(FIFRA), said Williams, with Congress calling for the process to be completed in nine years. EPA says it won't be done until about 2010. For the first time EPA was given authority to charge fees for reviewing the data for re-registration and also to charge to maintain the registration on other products. She said more than 13,000 products were cancelled after the first round of billing. Man-ufacturers failed to pay the fees. Of that total, however, 80 percent hadn't been produced in the last three years. "As a result of this acceler-ated re-registration, you may find fewer pesticides in the fu-ture," said Williams. LCI Rain Bird announces winners GLENDORA, CAŠThe Turf Division of Rain Bird Sales, Inc., named Reams Sprinkler 
Supply Co., Inc., Lincoln, NB, and Turf Equipment Supply Company, Las Vegas, NV as wm^ËÊË H V* »T- ^^ j Ł M m * ^w^S m HT tôî 1) Tom Tomlinson, left, of Lawn Doctor in Trumbull, West Redding, Connecticut with two of his drivers, Gary Schwarz (center) and Matt Werthmann. Tomlinson reports excellent results with Trimec Plus on yellow nutsedge. 2) Russell Kestler, of Russell's Landscaping, Malverne, N.Y. Kestler used Trimec Plus to control crabgrass in 85° temperature with very good results and no burning or discoloration. sell's Landscaping of Malverne, New York out on Long Island, said, "We used Trimec Plus last season on approximately 140,000 sq. ft. of residential turf that was loaded with crabgrass. We got excellent results with just one application Š and 
there was no discoloration or burn-ing of the turf, even in August." Tom Tomlinson of Lawn Doctor in West Redding, Connecticut used it on over 40 lawns last year to clean out yellow nutsedge and crabgrass. 'The results were excellent," said Tomlinson. "Trimec Plus totally cleaned up an unusually heavy infestation of nutsedge and crab-grass in spite of erratic and difficult weather conditions, and in most instances only one treatment was 
needed. "And guess what," continued Tomlinson. "Trimec Plus also cleaned up our clover problems." After listening to Tomlinson, we almost think we should have named our new herbicide Trimec Plus-Plus-Plus: nutsedge plus crab-grass, plus broadleaves, plus economy. Why Trimec Plus is so efficient Now, back to what Sandy saw on the Trimec Plus label that got his enthusiasm up Š it was MSMA as 
an ingredient in a new Trimec Com-plex. As a Certified Superintendent of Golf, Queen is quite naturally a dyed-in-the-wool user of Trimec and, of course, he has had exten-
sive experience with MSMA. He knows that MSMA is surely one of the most effective herbicides 
for use on grassy weeds and sedges, but that it has a major flaw. To get enough of it into a grassy weed to kill it requires repeated applications, or so much of a wetting-and-penetrating agent that burning and discoloration will occur. And he also knows that Trimec has a unique eutectic characteristic that gives it unparalleled penetrat-ing power. A new Trimec Complex So, when MSMA is locked into a Complex with Trimec Š which is precisely what Trimec Plus is Š you have a superior system for deliver-
ing the MSMA to grassy weeds such as crabgrass, dallisgrass, barnyardgrass and nutsedge Š and, of course, the delivery system itself, Trimec, is the undisputed 
number one post-emergent broad-leaf herbicide for ornamental turf in all the world! Trimec plus MSMA. But, wait! Remember that word, Complex. pbi/GQRdon conpoRation Trimec Plus is not a tank mix of Trimec and MSMA. Trimec Plus is a specially compounded amine com-plex of 2,4-D, MCPP, Banvel® and MSMA ... in a stable, uniform suspension that is as easy to work with as any other Trimec Complex. You'd have to buy at least two or three other herbicides to do all of 
the things that Trimec Plus, alone, 
will do Š control crabgrass; control yellow nutsedge; control the widest spectrum of broadleaves. Sprayer offer: For details on how you can receive a $100-value SP-1 Back-Pack Sprayer for only $35 when you buy Trimec Plus, call our Sales Service Department. Toll-free 1-800-821-7925. In Missouri, 1-800-892-7281. Circle No. 131 on Reader Inquiry Card 1217 WEST 12th STREET P.O. BOX 4090 KANSAS CITY, MISSOURI 64101 TRIMEC PLUS 1989 Master Turf Distributors of the Year. Rain Bird also honored 10 distributors for performance in specific areas. Ł Outstanding sales achievement: Pacific Irriga-tion of Laguna Hills, CA; Northern Water Works Sup-ply, Fargo, ND; and Florida Ir-rigation Supply, Inc., Orlando. Ł Authorized service center of the year. United Pipe and Supply Co., Inc., Eugene, OR. Ł Outstanding market domination: Grand Junction Pipe and Supply of Grand Junction, CO. Ł Outstanding marketing achievement: Automatic Rain of Menlo Park, CA. Ł Outstanding specifica-tion effort: High Tech Irriga-tion, Inc., Indio, CA. Ł Outstanding sales and support of MaxicomŽ central control: Evergreen Pacific Supply, Inc., Bellevue, WA. LCI Lofts claims its Poa is darker BOUND BROOK, NJ ŠLoftS Seed Inc. announced a new Poa trivialis variety, Laser, with the darkest color of any 
variety of Poa yet tested. The new variety comes after 10 years of research by Lofts' Re-search Director Dr. Richard Hurley and Dr. C. Reed Funk of Rutgers University. Lofts says Laser offers fast germination, cold tolerance, winter color retention and all 
the other benefits of Pao triv-ialis with the added advantage of dark color. It's recom-mended for winter overseed-
ing of cool-season grasses in the south, and for damp, shaded areas wherever cool-season grasses are well 
adapted. Lofts Seed Inc., Bound Brook, NJ 08805. 201/356-8700. LCI Louisville Expo 4 acres larger LOUISVILLE, KYŠThe 1990 
International Lawn, Garden & Power Equipment Expo is adding a four-acre commercial 
equipment site. "Traditionally, Expo has mirrored the trends in our in-dustry," said Dennis Dix, 
CEO of the Outdoor Power Equipment Institute. LCI Trimec* is a registered trademark of PBI/Gordon Corporation Banvel* is a registered trademark of Sandoz « 1989. PBI/Gordon Corporation HERBICIDE 725-489 Strategies for lessening tax burden for your heirs GRITS: how it can help BY ROBERT SABIN Most people who own a small business have dreamsŠtwo in par-ticular. The first is that the small business will become a large and very profitable one. The second is that they have just launched what will become a great corporate dynasty. Ev-eryone, it seems, imagines their children someday taking 
over to carry the firm to great-ness. Accomplishing the first dream has always been tough enough. And now, our friends at the Internal Revenue Ser-vice have made the second a lot tougher too. New regulations After three years, the IRS is finally getting ready to explain how it will interpret Section 
2036(c), a poorly worded por-tion of the 1986 tax act which attacks "estate freezing," a 
technique many business owners have used to pass com-panies intact to their children, thus avoiding taxes which would otherwise require many firms to be sold. Surprise! The prospect of having your business sold to strangers so that your heirs can pay taxes on the proceeds 
does not bother the IRS. Maybe it bothers you though. First some background. The way it was... Before 1988 it was possible for a business owner to freeze the value of his or her estate, transferring any future in-crease in its value tax-free to 
the heirs. This was done with "preferred stock recapitaliza-tion" which worked like this: Presume you own all the common stock in a firm that's 
worth $1 million. You ex-change the common stock for new "preferred" stock now worth $990,000 plus new com-mon stock worth $10,000. Preferred stock, by defini-tion, has a fixed redemption price. So, even if the firm's value increased, the preferred stock will never be worth more 
than $990,000. All the added 
value builds up in the common stock which can be given (or sold) to your child with mini-mal tax liability now. This meant that if the value of the business increased to $5 million by the time you died, your child would owe no estate tax on the additional $4 mil-lion because he/she would al-ready own the common stock. And the way it is... Unfortunately, the IRS got wind of this and, in 1987, Con-gress passed legislation. The new law's language was garbled, however, and the IRS has been trying ever since to come up with adequate ex-planatory regulations. It still hasn't done so, but last fall the IRS did issue an opinion of how the regulations 
on Section 2036(c) will eventually read. The law Section 2036(c) is a direct attack on estate freezing. It says that, for tax purposes, the value of a business remains the property of the owner if: Ł The owner transfers a "disproportionate" share of Home lawn two months after overseediny with Turf-Seed ryegrass and bluegrass products. Quality Turf Products Green-Up Your Bottom Line Lawn renovation can be a profitable addition to an LCO's services, but like other programs, satisfied customers are the key to continued success. Along with professional tech-nicians, proper equipment and timely service, the grass 
seed used make the long lasting impression that creates referrals. And Turf-Seed, Inc. has the premium quality seed for your program ... in your region. Ask for these products by variety name ... because it's really your name that's on 
the line. Northern Turf Renovation Perennial Ryegrasses Citation II Ł Birdie II Ł Omega II Ł Manhattan II Ł 
CBS II Blend Ł 246 Ł 2DD Ł 2HH 'Charger5 Kentucky Bluegrass Midnight Ł Challenger Ł Columbia Ł Galaxv Blend Southern Turf Renovation Tall Fescues Olympic Ł Apache Ł Monarch Ł Silverado Ł Eldorado Ł Triathalawn Blend Perennial Ryegrasses Citation II Ł Birdie II Ł Omega II Ł Manhattan II Ł CBS II Blend Ł 246 Ł 2DD Ł 2HH 'Charger5 TURF-SEED, INC. PO Box 250, Hubbard, OR 97032 FAX 503-981-5626 TWX 510-590-0957 1-800-247-6910 Use ROUNDUP® herbicide to kill undesired turf. ROUNDUP® is a registered trademark of Monsanto Company. Circle No. 136 on Reader Inquiry Card Half of a loaf is better than none, which brings us to the Gran-tor Retained Income Trust (GRIT). GRITs have not been widely used because preferred stock recapitalization simply worked better. Now, they've come to the forefront. In a GRIT, you transfer property to a trust, retain its income for 10 years and, at the end of the term, the property 
goes to your children. A gift 
tax is paid when the trust is 
established, but the tax is 
based upon a discounted pres-
ent value of the property. If, for example, a 10-year GRIT was established for property having a $100,000 value, the discounted present 
value would be $38,000 and a gift tax of $19,000 would be dueŠpresuming a 50 percent 
estate tax rate. If, after 10 years, the prop-erty passes to the children and is worth $500,000, no addi-tional tax would be paid. They 
would receive $500,000 worth of property at a gift tax cost of $19,000 rather than $250,000. To qualify for a GRIT, all income must be distributed to the parent and the term of the trust must be no more than 10 years. A GRIT has drawbacks. For one thing, the parent must 
be alive when it expires. If he is not expected to live 10 years, a GRIT is probably not a good 
idea. Also, they're irrevocable. The parent must decide today 
that he won't need the prop-erty in 10 years. The prospect of having your business sold so your heirs can pay taxes on the proceeds doesn't bother the 1RS. its appreciation potential. And Ł Retains control of the firm or receives income from it. Essentially this makes pre-ferred stock recapitalization a pointless exercise. Take the parent who gave his child $10,000 worth of common stock while keeping preferred stock worth $990,000. Since all appreciation builds up in the common stock, the parent has trans-ferred a "disproportionate" 
share of potential apprecia-tion while retaining an inter-est in the income of the 
enterpriseŠthe preferred stock. The result would be that upon the death of the parent, his estate would be taxed at $5 million, rather than at the $990,000 face value of the pre-ferred stock. Hello, tax man. Goodbye, family firm. Well, maybe not. Bu-reaucracies being what they are, the IRS is seldom com-plete or efficient in closing a loophole. Section 2036(c) is no exception and there are other options to limit your estate's tax liability. / Qualified dept You can still sell your com-pany to your children in exchange for a note if the note constitutes "qualified debt." Qualified debt must meet these criteria: Ł It must be an uncondi-tional promise to pay. Ł It must have a fixed ma-turity of no more than 15 
years. (If it is secured by real 
estate, the maturity can be ex-tended to 30 years.) Ł It must contain a fixed rate of interest, or be tied to a 
market rate with fixed dates for payment of interest. Ł It must not be subordi-nated to the claims of general creditors. Ł It must not have any vot-ing rights unless there is a de-
fault. Ł It must not be converti-ble to stock. An owner who can comply with these rules can sell the 
business to his children, freeze 
the value of his estate and maintain a source of cash. And there are other options. Valuable agreements You can also retain an in-terest in the company with an 
employment or consulting 
contract if: 1. The term is for three years or less. 2. The salary is "reason-able" and 3. The salary is not tied to profits, gross profits or sales. Since these restrictions are so tough to meet, the IRS 
has said it will allow other 
employment/consulting 
agreements if they don't con-stitute a disproportionate transfer. For example, if the em-ployment agreement is for more than three years but 
can be terminated by the em-
ployer for reasonable cause, 
Section 2036(c) will not ap-
ply. Agreements not to com-pete are treated the same as employment contracts. The bottom line: Business owners may be able to struc-
ture a generation-to-genera-
tion buy-out by combining 
qualified debt, employ-ment/consulting contracts 
and non-compete agree-ments. The leasing option Leasing property to a child is another way to get around 2036(c), as long as the lease is at fair market value. (Note: In 
establishing market value, 
consider both the property it-self and the terms of the lease.) Following this strategy, a business owner would sell his stock to his children while re-taining ownership of its real estate, which he leases back to the company. Under the law, the business will not be in-cluded in his estate. As originally enacted, Sec-tion 2036(c) was relatively easy to avoid. If you used a preferred stock recapitaliza-tion and gave away both the preferred stock and the com-mon stock before you died, you 
avoided 2036(c). The IRS realized this and added a gift tax provision. Now, Section 2036(c) applies if the business owners give preferred stock to a child or if the child sells the common stock to a third party. Let's presume that you sell your common stock to your child for $750,000 and retain preferred stock worth $250,000. The company is worth $1 million. Your brilliant child makes the company a big success and, five years later, sells it for $2.25 million. You get $250,000 for your preferred stock; he gets $2 million for his common stock. Under the new rule, this means you will have given your child $1.25 millionŠthe difference between what he got ($2 million) and what he paid ($750,000). At a 50 per-cent tax rate, you now owe the IRS $625,000 on a sale that 
netted you only $250,000. Of course, you can recover the taxes from your child. The bottom line: Consider See TAXES Page 47 When it comes to grubs, it's not enough just to sup-press them. PERCENT OF GRUBS CONTROLLED insects combined. Better yet,once Triumph9 applied to the soil, is changing all that. Unlike Triumph keeps on working for up to grub damage. And protect you from losing what profits you have 10 weeks, depend- made to callbacks. % m - Compiled from 18 Ł . . . You want mostinsec- ing on the target to squash them, ticides, which are Pulverize them, unpredictable at best, Triumph has been proven in Grind them into dust. Send the lit tie buggers to the root zone eternal, over ten And who could years of blame you? After all,this one creature has prob- tently rid 
ably baffled more turf of over turf professionals, 90 percent made a mockery of more chemical testing to consis-of grubs pres-ent. And within company claims, just 2-3 days of than all other turf application. HOW TO SQUASH A GRUB. So one pre-ventive application in late summer or To find out more, contact your turf products distribu-early fall is all that's tor or Ciba-Geigy needed to protect representative, turf from costly TRIUMPH G1990 CIBA-GEIGY Corporation, Turf and Ornamental Products. Box 18300, Greensboro. NC 27419. Always read and follow label directions For retail sale to and use only by certified applicators or persons under their direct supervision, and only for those uses covered by the applicator certification. TURF from page 1 reported Dr. Richard Cooper, associate professor of turfgrass science at the Uni-
versity of Massachusets, Amherst, MA. There are several reasons why, he explained. Ł On a golf course there are very dense plant popula-
tionsŠ1500 to 2000 plants per sq. ft. in the roughs, 3500 to 
4000 plants per sq. ft. on put-
ting greens. "When we apply pesticides to turfgrass, the plants intercept most of the 
pesticides we apply." Ł Unlike some some agri-cultural row crops, turfgrass can develop extensive root systems. Roots decay and add to the organic matter in the soil which help tie up pesticides. Pesticides stick to root surfaces to some extent, 
he said. Ł The thatch layer in turf captures some pesticides. "We 
don't see this in traditional ag-riculture," said Dr. Cooper. Other forces also interact to lessen the effects of turf pesticides on groundwater: volatilization, the gaseous losses of pesticides; some pesticides are taken up and metabolized by plants; some chemicals bind to the soil and 
the organic material in the soil; soil microbes break down WÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊKÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ^ some pesticides. "Even so, there are con-cerns for pesticide movement in the environment," said Dr. 
Cooper, "and we should be 
aware of them." He said more research is under way to an-
swer some of these concerns. One of the tasks facing turfgrass managers, he added, is educating the public con-cerning use of pesticides on 
turf. "They simply aren't knowledgable enough to know that there's a difference be-
tween bare soil agriculture and 
turfgrass management," he said. "It's important that we have some ammunition and 
facts at our disposal when peo-ple pose questions." Minimizing nitrate leaching Dr. Richard Hull, professor of turfgrass science, Univer-sity of Rhode Island, King-
ston, RI, offered these sugges-tions to reduce nitrate leaching from turf to ground-water: Ł Use low rates and fre-quent small applications of ni-
trogen. Ł Use organic nitrogen sources. Ł Do not overwater. This promotes leaching. Ł Retain clippings in turf. Ł Apply nitrogen only when the grass roots are active. Re-duce fall applications. Ł Use slow-release nitrogen sources. LAWN CARE INDUSTRY MAKE YOU AN AUTHOR! LAWN CARE INDUSTRY IS LOOKING FOR INFORMATIVE, WELL-WRITTEN BOOKS, MANUALS AND PAPERS ON TOPICS RELATED TO THE LAWN CARE INDUSTRY. TOPICS THAT ADDRESS SUCH COMMONLY ASKED QUESTIONS AS: Ł HOW DO I MAKE MY BUSINESS GROW? Ł WHAT'S THE KEY TO INCREASED SALES? Ł HOW MUCH MONEY SHOULD I INVEST IN ADVERTISING? Ł HOW DO I KEEP MY CUSTOMERS COMING BACK? 
Ł HOW DO I HIRE GOOD EMPLOYEES? HERE'S A WAY TO FINALLY GET YOUR WORK PUBLISHED! SEND YOUR MANUSCRIPT AND AN OUTLINE OF ITS CONTENTS (TYPEWRITTEN, PLEASE) TO THE ADDRESS BELOW AND OUR EDITORS WILL REVIEW IT. IF WE THINK IT WOULD BE OF INTEREST TO OTHERS IN THE FIELD, WE'LL DISCUSS PUBLICATION DETAILS WITH YOU. TOGETHER, YOU AND LAWN CARE INDUSTRY MAGAZINE CAN IMPROVE THE SUPPLY OF QUALITY INFORMATION AVAILABLE TO OUR INDUSTRY SEND TO: LAWN CARE INDUSTRY BUSINESS INFORMATION SERVICES 7500 OLD OAK BLVD. CLEVELAND, OHIO 44130 Ł Select grasses that are less demanding of nitrogen. Ł Use grass mixtures rather than single species. Ł Reduce nitrogen levels on older turf stands. Nitrate is the oxidized form of nitrogen. Any nitrogen the grass plants don't use either ends up in the atmosphere as 
gas, is taken up by other plants 
and organisms or converts to nitrate. Nitrogen is available to grass plants from three 
sources, said Dr. HullŠfrom 
organic mater in the soil, from grass clippings and from fertil-izer. "If you do seriously over-irrigate, you can force leach-
ing," Dr. Hull cautioned. We need more proof Dr. Bruce Branham, associ-ate professor at Michigan State University, East Lans-ing, MI, said turf research needs more money, including some help from legislators, to 
settle some of the concerns with turf pesticides and the 
environment. "We are going to have to prove, even though a lot of the evidence shows that we're pretty clean, that we are clean," he told the GCSAA au-
dience. The biggest concern the public has with turf pesticides is groundwater contamina-tion, he said. "In the future we may see legislation that will presume something con-taminates groundwater until it can proven that it doesn't." Why? Once contaminated, it's extremely expensive and 
difficult to decontaminate 
groundwater. Dr. Branham 
added: "I think one of the 
things that we're going to see in the future of the new pesticides coming out is that their use rates are going to be much lower...In the future we'll see pesticides in the gram-per-acre range. In fact, 
we already are in row-crop ag-riculture." LCI MONTH from page 1 grams to develop awareness 
and understanding of lawn 
care issues. The four theme weeks are: 
Ł Lawn Appreciation Week, April 1-7. Ł Lawn Maintenance Week, April 8-14. Ł Lawn Care Product Safety Week, April 15-21. Ł Recycle Grass Clippings Week, April 22-28. PLCAA, based in Atlanta, represents about 1,000 lawn care companies in the U.S. and Canada. For more infor-mation about National Lawn Care Month, call Sandy Hensel, director of public rela-tions 404-977-5222. LCI Have a SPILL? Call Chemtrec 1-800-424-9300 Ryan brings quality aeration from golf greens to green lawns. Make more money by the yard. Because time is money, the Lawnaire 28 is designed to cover big jobs quickly Š up to 24,000 sq. ft. per hour. But because not every job is big, it's also compact and maneuverable. Just 34 inches wide, the Lawnaire 28 easily fits 
through yard gates. The unique tricycle front wheel gives the unit a zero turning radius while aerating! Introducing the new Ryan Lawnaire® 28. The revolutionary Lawnaire 28 combines the technology and preci-sion of golf course aeration with the demands of lawn maintenance. Its 
reciprocating, crank mounted tine arms feature a vertical coring ac-tion similar to larger Ryan aera-tors. Tines penetrate straight in to a depth of inches, and come straight out. The results are a more 
professional-looking job, better root 
development, greener lawns, and 
more satisfied customers. Even the tightest spots are no problem. And because it's a Ryan, you can rest assured that the Lawnaire 28 will keep you on the job and out of the repair shop for years to come. Check out Ryan's reliability in your own backyard. Contact your Ryan dealer and ask for a free demonstration today. Or call toll free: 1-800-228-4444. RYAN BUILT TO LAST A CU8HMAN Product; Group 9062 Ryan, P.O. Box 82409, Lincoln, NE 68501 Cushman, Inc. 1989. All rights reserved WÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊË DYLOX® insecticide stops grubs in their tracks. Fast. Usually in less than 48 hours. And for the record, nothing on the market works better or faster. Mobay Corporation A Bayer USA MC COMPANY DYLOX Bayer IjÉ] Specially Products Group Circle No. 124 on Reader Inquiry Card Bmrnn.tftmmat9.m0um Spring aerification programs can help turf survive summer, 
according to Dr. Hall of VPI-SU use efficiency, reducing total irrigation requirements," he notes. "Heavily-trafficked cool-season grasses should be 
aerified spring and fall during periods of active foliage growth," says Hall. "Mid-summer aerification can also be beneficial, if irrigation is available and temperatures 
are favorable." The cooperative extension agent also notes that warm-season grasses can be bene-ficially aerated from the time they green up until they go dormant in the fall, and that 
once-a-month aerification on heavily-trafficked bermu-dagrass like that on athletic fields would not be detrimen-tal. "Total amount of aerifica-tions per year needs to be linked to fertility levels and amount of traffic and thatch 
build-up present," he says. "The frequency of aerification must be geared as well to the potential for healing re-growth." Aerification should be linked to fertility levels, traffic and thatch build-up. Mechanical impedance or resistance to root or rhizome growth brought about by com-paction is most severe on drier soils. Soil damage is likely to 
be more severe on clay or silt soils than on sandy soils be-
cause of the greater soil 
strength of heavier soils. This 
can result in shorter root and rhizome systems. Plant roots need oxygen to survive, and as the bulk den-
sity of a soil increases, carbon dioxide and other toxic gases 
evolving from respiration and organic matter decomposition meet increasing resistance to diffusion. Their concentration 
can build up to the point that 
they become toxic to the root. Since compaction is very much a surface phenomenon 
most negatively affecting the top four inches of soil, Hall notes, surface runoff is signifi-
cantly increased. Water use 
efficiency is decreased, leading to greater irrigation demand. Dr. Hall says that having irrigation expands the amount of time that aerification can be 
used. Aerification during exces-sively hot periods when moisture is limited will only serve to aggravate the limited moisture condition, he says LCI plugs. Dr. Hall says benefits include: Ł increasing air exchange; Ł helping water infiltration to the root system; Ł promoting water reten-tion; Ł increasing nutrient pen-etration; and Ł decomposing thatch. "It also decreases runoff and therefore increases water For Getting Rid of Grubs in Record Time, There's Nothing Faster Than Dylox. Aerification is a big selleramong the nation's lawn care companies, and becoming bigger. This type of service is commonly sold as an adjunct to chemical lawn care. Core aerification, which many lawn care com-panies sell as an add-on service, is extremely beneficial to the turfgrass ecosystem, ac-cording to Dr. John R. Hall III of Virginia Polytechnical Col-lege and State University. The aerification process is most often achieved in lawn situations by inserting tines into the soil and removing soil The "Big 4" lawn grass mistakes COLLEGE PARK, MD-Dr. Thomas R. Turner says four common mistakes keep lawn grasses from looking their best. Turner is the turfgrass management specialist for the University of Maryland Coop-
erative Extension Service. The four big mistakes: 
Ł Using poor quality seed. You might pay 50 to 100 percent more for varieties suited to your particular re-gion, but the added cost is worthwhile when you consider germination and the cost of in-
sect and disease control. Seed early in the spring (consult your extension agent for times best for your region) if you 
want to avoid heat stress and 
weed competition for the new grass. Ł Over-fertilizing. Too much fertilizer in the spring or summer only increases the fre-quency of mowing. Apply no more than one pound of actual nitrogen per 1,000 square feet 
for a bright green color. Do no 
fertilizing from early April through mid-May in the Maryland area (consult your extension agent for your re-
gion) if you want to help re-
duce disease problems. Ł Applying pre-emer-gence crabgrass control chemicals too late. Nor-mally this should be done around April 10 in central Maryland (consult your agent for your area), but an early 
spring may require moving that date up. Keep an eye on local conditions. Ł Mowing grass too short. Cutting at a height of 2 l/2 to 3 inches can reduce weed competition 50 to 80 percent, 
compared to a mowing height of less than 2 inches. The higher mowing height also im-proves drought hardiness. LCI Lebanon picks two turf groups for cash grants LEBANON, PA ŠLebanon Chemical Corporation said the 1989 recipients of the Ciba-Geigy Research Awards are the Professional Lawn Care Research Foundation, 
Cleveland, and the O.J. Noer Research Foundation Inc., 
Milwaukee. Each organiza-tion received a donation of $640 toward their research ef-forts. Lebanon Chemical, in con-junction with Ciba-Geigy Cor-poration, Greensboro, NC, makes annual contributions to organizations involved in the study of turfgrass and turf-re-
lated issues. The donations were made possible through a Ciba-Geigy 
program which recognizes dis-tributors. LCI Dr. Richard Skogley was feted by the Professional Turf and Landscape Conference Janu-ary 16 at the Westchester County Center, White Plains, NY. Skogley retired from the University of Rhode Island after 35 years of service to turf. (I. to r.) Frank Sansotta, pres. NY Turf and Landscape Asso-ciation; Al Maiorano, pres. Westchester Gardeners; Dr. Skogley; Frank Claps, fes-tivities chairman; and Angelo Maiorano, pres. Long Island 
Landscape Gardeners. LCI FREE LITERATURE Mail in the coupon below for further information or call 414-225-2222. Please send me further information Ł Milorganite s Specialty Fertilizer Program LCI-A Ł Milorganite's Iron Š Technical Bulletin Milorganite FERTILIZER America's Number One Natural Organic Fertilizer Ł Many of the finest parks and grounds in America are fertilized with Milorganite. Ł Non-burning, cost-effective, turf fertilizer. Ł Rich in organic iron Š 4% minimum guaranteed. Ł 90% Water Insoluble Nitrogen (W.I.N.), slow release nitrogen promotes vigorous growth. Ł Supplies humus and improves water holding capacity of soils. Ł The golf course choice. Circle No. 122 on Reader Inquiry Card Skogley honored 46 Hi WÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊmÊÊÊÊÊÊtÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊm NEW PRODUCTS New Lesco fungicide; premixed disease fix New Lesco TwosomeŽ Flowa-ble Fungicide is a combination 
of chlorothalonil and fenarimol: two proven ingre-dients for contact plus sys-
temic control of most fungal 
turfgrass diseases. Twosome 
offers one-container con-
venience and accuracy. Chlo-rothalonil, a contact 
fungicide, and fenarimol, a 
systemic fungicide are formu-lated in a premeasured 16:1 
ratio (liquid) in a one-gallon container. Twosome controls 
a broader spectrum of 
turfgrass plant diseases like summer patch, leaf spot, dollar 
spot, brown patch and gray 
snow mold. Twosome is de-signed for commercial use only 
for golf courses, athletic fields 
and home turfgrass areas. LCI Circle No. 160 on service card. Field safety kit aimed at pesticide applicators Direct Safety Company offers the Chemwash Field Decon-tamination Kit which in-cludes a 5-gallon Chemwash 
water tank with universal mounting bracket for easy 
mounting on spray rigs of sup-ply trucks, four tubes of water-less hand cleaner, 10 disposable bath towels, 100 
disposable hand towels and one emergency blanket. LCI Circle No. 161 on service card. all types of timber as well as for felling and bucking soft woods. The gas-powered two-cycle 
engine provides 14,000 rpm. Model 644H comes with a .325-inch pitch chain. The chain saw weighs only 10 pounds. LCI Circle No. 162 on service card. Mitsubishi trucks are durable, economical Mitsubishi Fuso Truck of America offers three cab-over turbocharged diesel truck models in a full range of wheel-bases with conventional and drop side dump body pack-
ages, and stake bodies with and without hoists. "By out-fitting a variety of trucks with different body packages means 
that end users will be able to get the right Misubishi Fuso truck they need," said Tom Reimers, MFTA executive vice president. The 3 models are: the 11,600 lb. GVW FG434 4WD, the 13,500 lb. GVW FE-HD444, and the 17,196 lb. 
GVW FH1000. The diesel trucks are noted for durability, economy and adaptability to a wide variety of vocations in-cluding lawn care. LCI 
Circle No. 163 on service card. Solo's chainsaw won't freeze your hands off Solo Incorporated offers a chain saw with an electrically heated handle and a powerful 
2.7 cubic-inch engine. The Model 644H is designed for easy thinning and limbing of Why trust your business to anything less? GMC Truck Forwards and Chevrolet Tiltmasters give you a wide range of wheelbases, GVW ratings and engine lineups to choose from. Those choices come with the backing of GM's low cab forward specialists, a large, well-established and totally committed dealer net-work. These dealers have committed themselves to tough new standards for accurate specing, ©1990 General Motors Corporation. All rights reserved. GM. GMC Truck. Chevrolet and Forward are registered trademarks, and Tiltmaster is a trademark of General Motors Corporation. quick parts availability and a thoroughly profes-sional service department. With Forward and Tiltmaster you get the dependability, maneuverability, driver visibility, fuel economy and reliability of a well-built low cab forward. And you get the support of General Motors. Don't settle for anything less. Choose the only low cab forwards backed by GM. Underground gas tanks, environmental time bombs Leaking underground storage tanks with pe-troleum products pose a significant threat to ground-
water. Just how much? If you have to pay for the removal of one and the resulting decom-
tamination of the surrounding area, it'll open your eyes. Even if the $25,000 per-day, per-tank fineŠassuming the EPA finds you're violating their 
regulationsŠdoesn't. "You must become know-ledgeable about the EPA re-quirements and I mean knowledgeable," said Richard Shanks, "because if you're not in compliance you're talking about heavy fines." Shanks, president of Fi-nancial Guardian of Kansas 
City, described the storage tank as an "underground time bomb" during an educational session at the Golf Course Su-perintendents of America As-sociation (GCSAA) Conven-tion in February. He said there may be as many as 1 million in the United States, and the steel tank has a design life of 
about 20 years, though he's 
seen tanks that leaked after 
only two years and others that remained solid far longer than 
20 years. If you're not in compliance, you're looking at heavy fines. He said the EPA believes that at least 10 percent leakŠ 
as many as 25 percent over 12 years old. The EPA regula-tions concerning these tanks 
went into effect December 1988. Shank, whose company of-fers an insurance program to golf courses having under-
ground storage tanks (LCOs aren't a part of this program, but Shank says he can direct 
them to an appropriate in-surer), said the EPA regula-tions require: Ł Data on the age of the tank and leak, corrosion, spill 
and overfill protection. Ł Extensive record-keep-ing. "You should have regis-tered your tanks by now," he said. Ł Installation and repairs No one offers you a wider range of models from which to spec low cab forwards for your vocation. For a catalog and the name of your nearest Forward or Tiltmaster dealer, call 1-800-VALUE90 (1-800-825-8390). f'l only by a certified environ-mental contractor in some states. Ł The reporting of any leaks. Ł That owners/operators of the tanks must demonstrate 
they can pay for a leak and any environmental damage it 
causes. LCI TAXES from Page 39 the impact of 2036(c) when selling any company in which there is more than one class of stock. Good news, bad news The good news is that Sec-tion 2036(c) applies only to a business. This means you can still rather easily shield your 
home and other "personal use" property from estate 
taxes. Life insurance is also 
exempt. The bad news is that 2036(c) probably won't be going away. Several con-
gressmen have introduced leg-islation to repeal it, but 
success is not likely. The Bush 
administration is dead set against anything that reduces revenue and, let's face it, Sec-tion 2036(c) brings in plenty. For its part, the IRS says it's willing to discuss reason-able suggestions for changes. Minimizing estate taxes is a battle that won't end until you 
doŠand maybe not then. Op-portunities still exist, how-ever, and that's better than nothing. The longer you wait, 
however, the tougher the problem. Consult your tax advisor to-day. LCI Maintenance for a mower COLUMBUS, OHIOŠShape up your mowers before the lawn season and increase their life 
span. Good management and pre-ventive maintenance can in-
crease the life of small engine 
equipment up to three or four 
times, says Joe Gliem, agri-
cultural engineer and small-engine specialist at Ohio State 
University. Most important, says Gliem, is changing the oil. Do 
it at the beginning of the sea-son and again after 40-50 hours of use. Make sure the area around the oil spout is 
clean to prevent contamina-tion of fresh oil, he says. "Run the engine before changing the oil," Gliem says. "That warms the oil, which makes it flow better and drain easier." For an engine to last, you must maintain the air filter, spark plugs, combustion 
chamber and breaker point, he 
says. LCI W7 W7 Circle No. 114 on Reader Inquiry Card EPA from page 1 some states "are going to in-corporate all pesticides into their strategies." She said the EPA's role will be to identify the specific chemicals that might affect groundwater, and to provide guidance to the states. Endangered species Williams said EPA will pro-pose that manufacturers of 
pesticides that can cause harm to endangered species put a statement on these product la-bels instructing users that 
they must obtain additional information from a county bulletin. This bulletin, appar-ently published by the EPA, will explain the program along 
with a map of each county showing where endangered 
species live. It will also repor-tedly list pesticides and their 
use limitations. Expect a notice of the final program later this year and implementation in 1991, said Williams. Certification/training Regulations should be pro-posed in the next four or five months calling for three levels of supervision in restricted-use applications: the most highly toxic chemicals permit-ted to be used only by a cer-tified applicator, the other two levels under the direct supervi-sion of a certified applicator who must be, for some chemi-cals, on site. Also, she said, certified ap-plicators will be responsible for training persons working under their direct supervision. Each state will be requiring a continuing level of compe-tency for these certified ap-plicators. Re-registering products The re-registration of older chemicals was mandated by the Dec. 1988 amendements to Federal Insecticide, Fungicide 
and Rodenticide Act FIFRA), said Williams, with Congress calling for the process to be 
completed in nine years. EPA says it won't be done until about 2010. For the first time EPA was given authority to 
charge fees for reviewing the 
data for re-registration and 
also to charge to maintain the registration on other products. She said more than 13,000 products were cancelled after the first round of billing. Man-
ufacturers failed to pay the fees. Of that total, however, 80 percent hadn't been produced in the last three years. "As a result of this acceler-ated re-registration, you may find fewer pesticides in the fu-ture," said Williams. LCI Elite Turfgrass Seed Mixture Triple Play is the unique blend of ryegrasses that has been care-fully selected to meet specific needs for seeding Athletic Fields, Lawn Areas and Golf Courses. Triple Play contains the elite turf-type ryegrasses of PENNANT, MANHATTAN II and STALLION. Triple Play will produce a beautiful dark green color with excellent heat and drought tolerance. Seeding Recommendation 5 to 7 lbs. per 1,000 sq. ft. Ask Us About Our Full Line of Turf Grass Seeds. QUALITY... It's a Way of Life at Tyler. If you want the very best in quality products and service, write or call us today. .Quality Products for Quality Turf GREENSWARD FERTILIZER Tyler Enterprises, Inc. PO. Box 365 Ł Route 53 South Ł Elwood, Illinois Ł 60421 Telephone: (815) 423-5551 Ł FAX: (815) 423-6331 TOLL FREE 1-800-421-4740 (IN MILWAUKEE (414) 535-0466) Copyright 1990 Tyler Enterprises Inc. J ORLANDO from page 7. about their watering practices and mowing. "The healthy lawn in Florida grows fast and 
if the customer doesn't mow often enough, they'll ruin the lawn. We'll absolutely counsel customers who are mowing improperly," says Billmeyer. Green Up takes responsi-bility for fertilizing, fungus and insect control with a mini-mum of six applications per year. Chinch bugs are pretty much a year-round problem and mole crickets can be par-ticularly bothersome. "The mole cricket is now showing up in very healthy St. Au-
gustine lawns and really rais-ing havoc," says Billmeyer, and applicators must target 
the nymphal stage. Infesta-
tions of adult mole crickets are much harder to knock out. Sod webworms are mainly a sea-sonal problem in central Flor-
ida. Billmeyer says company re-search indicates that home-owners in central Florida, particularly upscale owners, "want green lush lawns. It's a looking-good issue and there's 
little forgiveness about it." The perfect lawn? At least in central Florida, a growing 
number of homeowners want it. LCI Broader labels for C-G items GREENSBORO, NCŠThe En-vironmental Protection Agency (EPA) has approved label amendments for Ciba-
Geigy's Banner fungicide and Pennant herbicide. Banner's label amend-ments allow the product to be used on all landscape plant-ings. The fungicide controls powdery mildews, rusts, leaf-spots, blights, anthracnose and other diseases on a variety 
of ornamental plants (see la-
bel). Pennant liquid can also no be used on all landscape plant-ings. Pennant, says Ciba-Geigy, controls a variety of dif-ficult weeds and grasses with a 
high degree of safety to orna-
mental plants. LCI Grants to 6 ROLLING MEADOWS, IL Š American Sod Producers As-
sociation grants ofnearly 
$20,000 for six university re-
searchers for 1989-90: Ł Dr. J.M. Goately, Jr., Mississippi State U. Ł Dr. A. Koski, Colorado State U. Ł Dr. H.D. Niemczyk, The Ohio State U. Ł Dr. R.E. Schmidt, VPI & State U. Ł Dr. T. Watschke, Penn State U. Ł Dr. H.T. Wilkinson, U. of Illinois. CLASSIFIED RATES: $1.00 per word (minimum charge, $35). Boldface words or words in all capital letters charged at $1.25 per word. Boxed or display ads charged at 1X $85; 3X $80; 6X $75; 9X $70; 12X $65 per column inch (one inch minimum). (Frequencies based on a calender year). Agency commission allowed only when camera ready art is provided by agency. For ads using blind box numbers add $15 to total cost of ad. Send ad copy with payment to: DAWN NILSEN, LAWN CARE INDUSTRY, 1 E. First St., Duluth, MN 55802. (218) 723-9505. Fax Number (218) 723-9615. FOR SALE SPRAY RIG: 1987 NAVISTAR 1654. Allison Auto-matic Transmission. Heavy Duty Chassis. Dual Fuel Tanks. Low Mileage. 1,300 gal. 2-Compart-
ment S.S. Tank with Dry Storage. Twin Hannay Reels with Hose, Flow Meter, 150 gal. Poly Pony Tank with Reel and many other extras. $25,000. LaFlamme Services, Inc., P.O. Box 6377, Bridgeport, CT 06606. Tele: (203)333-1912. 4/90 FOR SALE: 1986 Howard Price Hydro 180. Rebuilt Hydraulic and Electrical Systems. Many new parts and new paint. Low hours. MUST SELL. Asking $11,000. (508)430-1533. 4/90 USED CHIPPERS, BUCKET TRUCKS, BOOM TRUCKS: Stump grinders, stake bodies, tree trucks and dumps. New Morbark and Woodchuck Chippers. Rayco stump grinders at discount prices. We also buy trucks and equipment. Op-dyke, Inc., Hatfield, PA (Phil, area) 215-721-4444. 8/90 1985 Chevrolet 1 ton diesei equipped with FMC 600 gal. fiberglass tank, mechanical agitation. Hannay hose reel 10/10 beam pump, driven by power takeoff. Contact: Perf-A-Lawn 
502-684-4331. 4/90 Seaweed products for healthy roots and vigorous growth Seaweed Extract Foliar Fertilizer A natural storehouse of micro-nutrients and other substances promoting plant growth. Kelp Meal Soil Conditioner A natural source of organic matter and essential plant nutrients. A Acadian Seaplants Limited 202 Brownlow Avenue Tower D, Suite 304 Dartmouth, Nova Scotia Canada B3B 1T5 Tel: (902)468-2840 Fax: (902) 468-3474 We are unbeatable for price, quality and sen/ice. Volume Purchases Only. Attention Distributors and Manufacturers: Custom processing and packaging available. Ł1986 Ford F-350 Diesel. 26,000 miles, 600 gallon stainless split tank, PTO driven pumps, 2 electric hose reels. Excellent condition. $15,200. Also, 400 gallon Lesco type sprayer, mechanical agitation, electric hose reel. $2,300 or best offer. 
801-392-1040. 4/90 1977 Ford F-600 Spray Truck, 60,000 miles. 1200 Gal. Stainless Tank, Mechanical Agitation, Beam 20-20 Pump, Twin Hannay Hose Reels, P.T.O. or 
12 H.P. Kohler. No Rust. Execellent. $8,000. Con-tact Bob at (502)782-2730. 4/90 HANNAY HOSE REELS: New in the box. E1526 s and E1530 s - $349.00. We will ship and pay freight anywhere in the U.S.A. and Canada. Immediate delivery. Other size reels and parts available at 
fabulous savings! Call 313-543-2200, in Michigan. 
Outside Michigan - 1-800-843-LAWN. TF WANNER D-10 HYDRACELL PUMPS: Completely reconditioned, tested and Guaranteed $290.00 each. Quantity discounts available. Call Industrial Services Company (614)965-4112. 4/90 KELWAY® professional SOIL ACIDITY and SOL-UBLE SALTS TESTERS, available from distribu-tors nationwide. HB-2 and SST brochures from KEL INSTRUMENTS CO., INC., Dept. 2, P.O. Box 2174, Vineyard Haven, MA 02568. (508)693-7798. 12/90 Th. K>"«h' " b»rr* —«.WW* irÄi»'30^ LET CLASSIFIEDS WORK FOR YOU! AKRON LANDSCAPE SUPPLY: Start saving with our complete line of commercial walk behind mower parts, blades, air filters, monofilament line, wheels, baggers and accessories. To fit Bobcat, Kees, Bunton, Scags and more. Call today for a Free Catalog (216)867-5344. 4/90 FMC TREE SPRAYER - (D060/1000): 5 years old. 1000 gallon, stainless steel. 60 GPM, V-4 Wiscon-sin. (65 HP). Hose, reel and gun. Mint condition. Picture on request. $11,995/best offer. 516-585-1335. 4/90 SPRAYTRUCK: 1988,1600 International, 1200 gal-lon (800/400) two hydracell pumps 25 gpm, 2 reels, diesei with PTO, 13,000 miles. Under 500 
miles on new tires, showroom floor condition. Take over lease $697/mo. or $25,000 cash. 1-404-447-6037. 5/90 SPRAY TRUCKS: 1977 to 1980 Fords and Chevys stainless tank, 2 reels with injection system beam 20/20 PTO pumping, mechanical agitation 5 trucks, good condition, complete ready to run $6000 to $8000. Pro Masters, 216-758-8890. 4/90 Bean Sprayer: 1,000 gallon tank, 25 gpn Bean Royal, Kohler engine, Hannay hose reel, with lock-ing chemical storage box. $3,500 or best offer. 516-737-9836. 4/90 FREE PARTS CATALOG - If you own a 32-36-48-52-61" walk-bohind or riding mower and feel you're paying too much for your parts and equipment call PRECO DISTRIBUTORS today. We have BELTS, BLADES, WHEELS, GRASS CATCHERS. Replacement parts that fit Bobcat, Bunton, Kees, Exmark, Scag & others. Engines and Parts for Honda, Kawasaki, Briggs & Stratton 
and more. Order your free catalog 24 hours a c_y. TOLL FREE 1-800-428-8004, US, in Mass. 1-800-421-3900. Preco Distributors, 97 Center St., Ludlow, MA 01056. TF FOR SALE: TORO TURF PRO 84. 7 blades, 709 hrs., well maintained, has had estate use only, sharpened, tuned, ready to cut, (exceptional con-dition), $7850. Call (617)334-4805. Lynnfield, MA. 4/90 For Sale: Lawn Care Spray Trucks - 1978 Chevrolet C60's, 350 5 speed with 1200 gallon fiberglass single or split tanks and P.T.O. Excel-lent condition and ready to spray. Priced to sell. Call 708-543-9777. 4/90 WANTED WANTED TO ACQUIRE Lawn care companies of all sizes in U.S. and Canada being sought by national cor-
poration. Complete buy out or stay and grow with us. If inter-ested, please call me directly: Don Karnes Senior Vice-President TRU GREEN CORPORATION (404) 442-8700 STRICT CONFIDENTIALITY MAINTAINED I TRU GREEN Wanted to Buy - Lawn care companies of all sizes anywhere in U.S. wanted to purchase by national corporation. If interested, please respond to LCI Box 197. Strict confidentiality maintained. TF BUSINESS OPPORTUNITIES CURBMATE-THE MONEY MACHINE. Patented, electrically driven and self-propelled machine pro-duces beautiful continuous concrete landscape edging. Simplifies the installation of concrete bor-ders between lawns and flower beds, along driv-
eways and sidewalks, etc. Applications for residential and commercial settings, golf courses, etc. Turn $5,000-$10,000 equipment purchase into $50,000-$100,000 potential annual income. (801)273-3938. 4/90 EXTRA MONEY: Method and plans for tapping water up to 50 ft. down. Less than $100 material and 8 man hours. Great for flowerbeds, gardens and lawn watering. Send $4.00 to: 4475 Okell Road, Columbus, Ohio 43224. 4/90 HOW TO EARN AT LEAST $60 PER HOUR MOW-ING GRASS...AND STILL BE THE LOW BIDDER! 195 pages, by contractor with 15 yrs. experience, $29.95 postpaid. GOMC, 10490 Bluegrass Pkwy., Louisville, KY 40299. VISA/MC. (502)499-9031. 4/90 CONNECTICUT AND NORTHEAST: Selling or buying a green industry business? I'm a specialist in your field with over ten years experience and can locate buyers and sellers. Phil Nilsson (203)621-6199. 7/90 SOFTWARE COMPUTERIZED PRICING for the lawn care in-dustry. Generate your own unique price sheets for mowing, aeration, fertilizing or any other product 
in seconds. Versatile, flexible, and inexpensive at 
$149.00. A must for any size lawn care company. Requires IBM Compatible. 640K. Call 316-721-2540. CMP Computers, P.O. Box 4419, 
Wichita, Kansas 67204. 4/90 HELP WANTED "Consider all of your employment options in the irrigation and landscape industries. Call Floraper-sonnel, the international employee search firm for the ornamental horticulture industry. Completely confidential. Employer pays fee. Florapersonnel, Inc., P.O. Box 1732,1450 S. Woodland Blvd., Suite 201, DeLand, FL 32721-1732. (904)738-5151. Jeff Brower, Joe Dalton, David Shaw, CPC, Bob Zahra, CPC." TF DO A NUMBER ON YOUR LAWNS. LEBANON PRO 28-6-12 Lebanon Pro 28-6-12, a premium SCU blend with 39 percent coated slow-release urea nitrogen, contains a perfect balance of NPK. It's designed for areas where a high ratio of nitrogen is desired (for fast green - up) and where potash levels are low. Potash at 12 percent is the ideal level for improving wear resistance and reducing damage caused by drought, disease and winter weather. If your cus-tomers want a tougher, greener turf, you've got our number. From your source for premium quality Lebanon turf products. Lebar non TOTAL TURF CARE A division of Lebanon Chemical Corporation 800-233-0628 Circle No. 117 on Reader Inquiry Card WÊÊÊÊÊ HELP WANTED MANAGEMENT: Ever-Green Lawns, a division of ADT, Inc. is seeking Management personnel for several of our major markets. Branch Manage-ment candidates must be degreed with a minimum of 1-2 years of success in managing a multi depart-ment lawn care branch with sales of over $1,000,000. Strong Management and communica-tion skills required along with a desire to offer a quality service. Tree and Shrub Manager with 2-5 years experience in Sales and Production ends of Tree and Shrub Program (Spring/Fall fertilization. Summer insect and disease control). Pruning not part of the program. Horticulture degree pre-ferred. If you are seeking a responsible and at-
tainable growth situation supported by an 
excellent base salary and company benefit pro-
gram, send resume including salary history to: Corporate Recruiter, Ever-Green Lawns Corp., 1390 Charlestown Industrial Drive, St. Charles, MO 63303. 4/90 MANAGER: Established multi-million dollar Flor-
ida Landscape Contractor seeks experienced 
manager with strong track record to develop a 
lawn care division. Applicant must possess strong 
people and organizational skills and be sincerely 
interested in a high level of customer service re-sponsibility through P&L. Ability and desire to 
build a business a must. Strong salary and bene-fits package. Reply to LCI Box 220. 4/90 SPRING GREEN OPPORTUNITIES TECHNICIANS/MANAGERS: Are you a hard-working, customer conscious individual with a strong desire to suc-ceed? Then one easy phone call to 
our toll-free hotline may lead to an 
exciting new career One of our many benefits is our employee train-
ing program that can lead to own-ing your own lawn care business. JOIN THE BEST - THE SPRING GREEN LAWN CARE TEAM. Positions avail-able in these states: Arkansas. Dela-ware, Georgia. Illinois. Indiana. Iowa, Louisiana. Minnesota. New 
Jersey, North Carolina. Ohio. Oregon. Pennsylvania. South Car-
olina. Texas. Virginia. Washington, 
and Wisconsin. Call Today: 1-800-435-4051 1-800-892-4013 (In Illinois) YOUR SUCCESS CAN BE THE SPRING GREEN SYSTEM BRANCH/SALES MANAGERS LOCATIONS IN THE NORTH CENTRAL, NORTHEAST, SOUTHEAST, WEST. USE YOUR OUTSTANDING LEADERSHIP ABILITY AND PEOPLE-HANDLING SKILLS TO ESTABLISH A CAREER WITH A REAL FUTURE AS THE RECOG-NIZED LEADER IN LAWN CARE SERVICES TO BOTH 
RESIDENTIAL AND COMMERCIAL ACCOUNTS. WE ARE EXPANDING OUR MARKET PENETRATION AND NEED TALENTED SELF-MOTIVATED BRANCH AND SALES MANAGERS WHO CAN TAKE US TO THE TOP. YOU WILL RECEIVE Ł COMPETITIVE SALARY 
Ł COMPLETE TRAINING Ł CAR ALLOWANCE/COMPANY VEHICLE Ł FANTASTIC BONUS POTENTIAL Ł COMPREHENSIVE BENEFITS IF YOU HAVE: Ł PROFIT AND LOSS RESPONSIBILITY EXPERIENCE 
Ł SALES OR SALES MANAGEMENT EXPERIENCE Ł SUPERVISORY EXPERIENCE START YOUR FUTURE TODAY BY SENDING YOUR RESUME IN COMPLETE CONFIDENCE TO: 0RKIN LAWN CARE PAT GUY 2170 PIEDMONT ROAD NE ATLANTA, GA 30324 Some bad news for yourgrubs to digest. Ringer Grub Attack is the only milky spore product made by a patented fermentation process. You can apply it in granular or powder form to match your management practices. It has a very low order of mam-malian toxicity Milky Spore is the name given to a natural soil microbe that is a death sentence for Japanese beetle grubs. The spores enter the insects body cavity and germinate, turning the grub "milky white." When the grub dies, it releases billions of spores back into the soil to kill more grubs. A properly timed application will control grubs 15 to 20 years. So if you apply Grub Attack this spring, it will still be attacking and controlling grubs 15 to 20 springs from now For information and the name of your closest distributor, call or write: Ringer Corporation. 9959 Valley View Road. Minneapolis. MN 55344. 612-941-4180. FAX 612-941-5036. Grub Attack Bettet naturally Circle No. 140 on Reader Inquiry Card satility Hahn Verti-Cut® Supreme*' will do it all ŁŁŁRemove thatch buildup, cut horizontal runners or prepare a surface seed bed. Heavy-duty spring steel blades combined with infinite height adjustment give the VCS-1 the versatility demanded by turf-care professionals. Add the optional VS-1 Seeder Attachment, prepare the soil surface and apply seed all in one operation. For more information and a brochure about this new quality ^ Hahn product write or call Hahn 1625 N. Garvin St. Evansville, IN 47711 1 -800-457-H AHN In Indiana call collect, 812-428-2020 MISCELLANEOUS LANDSCAPE TRAINING VIDEOS Intermediate mower maintenance field and shop repair; efficient/profitable mowing techniques; professional shrub trimming, plant installation, basic landscape plan drawing, etc. ENGLISH AND SPANISH. Write for free brochure. C.D. Anderson Landscape Videos 515 Ogden Avenue Downers Grove, IL 60515 1-800-937-0399 AD INDEX NO. ADVERTISER PAGE 101 Americalist 8 102 The Andersons (Regional) 8 103 Bata Industries .. S-3 
104 Ciba Geigy Corp. 39 105 Ciba Geigy Corp. .39 106 Cushman, Inc. ...41 107 Dow/Elanco ... 12-13 108 Dow/Elanco 2-3 109 Dow/Elanco 11 
110 Dow/Elanco 11 111 Drawing Board .... 8 
112 Echolnc 14 113 Excel Industries S-15 
114 GMC Truck 47 115 Hahn 50 116 Knox Fertilizer ...18 117 Labanon Chemical 49 118 Lesco, Inc 52 119 Lesco, Inc. S-9 120 Lofts Seed Inc. ...51 139 Maruyama US Inc. .4 
121 Millicen S-5 122 Milwaukee Sewerage Milorganite Div. .. 45 123 MobayCorp 15 
124 MobayCorp 42 125 MobayCorp 35 126 MobayCorp 6-7 127 MobayCorp. ...S-16 
128 Nor-am Chemical ..5 129 OM Scott S-10 130 PBI/Gordon Corp. 16-17 131 PBI/Gordon Corp. 36-37 132 Precision Labs .S-12 133 Rhone Poulenc Ag Co. S-6,S-7 140 Ringer Corp 50 
134 Safety Equip. & Supply S-14 135 Triazone S-13 
136 Turf Seed Inc 38 
137 Tyler Enterprises (Regional) 48 This index provided as an additional service. The publisher assumes no lia-bility for ommission or error. THE RYES OF THE TIMES Ï ..wp - A- ' Ł i M" . * These are demanding times. Your turf has to look better than ever, but maintenance costs are rising and the pressure's on to respect the environment. Lofts has four ryes that can meet today's tough demands. Each has its own unique advantages: Ł Repell contains endophytes that repel above-ground feeding insects naturally. It needs no chemical control for insects like sod webworms, cutworms, chinch bugs, aphids or billbugs. T Ł Palmer and Prelude feature heat and drought tolerance and excellent dark green color. Ł Yorktown II is exceptionally cold tolerant for northern areas, yet it also tolerates hot, humid summers. From each of the four rye varieties you'll also get many additional ben-
efits, including fine-leafed dense growth, excellent mowability and above-average disease resistance. A**«*« WBK * ÄfflDAj « îWEGRAS iîURFTYrt « lisser Repell, Yorktown II, Palmer and Prelude Š alone or together they meet the needs of these demanding times. Good looks with less maintenance for minimum environmental impact. L LOFTS Lofts Seed Inc. World's largest marketer of turfgrass seed Bound Brook, NJ 08805 (201) 356-8700 Ł (800) 526-3890 (800) 624-1474 (NJ) Lofts/New England Arlington, MA (617)648-7550 Lofts/Maryland BeltsviIle, MD (800) 732-3332 
(800) 732-7773 (MD) Lofts/Graat Western Albany, OR (503) 928-3100 or (800) 547-4063 Lofts/Ohio Sunbelt Seeds, Inc. Wilmington, OH Norcross, GA (800) 328-1127 (404) 448-9932 or (513)382-1127 (800)522-7333 To locate the Lofts' distributor nearest you, call (800) 526-3890 (Eastern U.S.) Ł (800) 547-4063 (Western U.S.) Circle No. 120 on Reader Inquiry Card For tall fescue control, put TFC on the spot. Always read and follow label instructions before applying any chemical product. For selective spot control of tall fescue, there is just one product to choose. LESCOTFC Herbicide. It's the only herbicide that selectively eliminates tall fescue from established Kentucky bluegrass, fine fescue, bent-grass, bahiagrass and bermudagrass turf. Spring or fall application gradually eliminates tall fescue while the desirable grass fills in. Active at a rate of just a few ounces per acre, the convenient water dispersible granule is easily applied with 
a handheld or backpack sprayer. Con-
venient blister-type packaging makes mixing easy. For aeloctiva spot tail fatcuo control In Łjtabtan.0 Kentucky Nuejraso. nr. teteu*. bentgrats. bahlagtaaa arto Oermudagrmaaturt Dispersible Granule Turf Herbicide Getting rid of tall fescue used to require either physical removal by digging or chemical removal with a non-selective 
herbicide that left brown patches for 
weeks. LESCO TFC changes all that. Put it to work for you. Order by contacting your LESCO sales representative, visiting the nearest LESCO Service Center or calling toll free. (800) 321-5325 
Nationwide (800)686-7413 
In Ohio LESCO, Inc., 20005 Lake Road, Rocky River, OH 44116, (216) 333-9250 KMP Out 0« ROCH ot CNidrvn CAUTION