TOP 50 New list of best markets Page 12 EQUIPMENT Maintenance of sprays Pages 14-15 ALCA President speaks out Pages 16-17 LEHR Alcohol doesn't mix Page 18 NELF Pesticide applicators now united Representatives of the three major urban pesticide user trade as-sociations met in late June and took the first steps toward forming a coalition to fight what the group called "environ-emotionalists." "Toxic torts are going to be the auto whiplash of the 1980s/' Ian Oppenheim told representatives of the Professional Lawn Care As-sociation of America (PLCAA), National Arborist Association (NAA) and National Pest Control Association (NPCA). Oppenheim, a specialist in en-vironmental law, is acting ex-ecutive director of the National Environment Law Foundation (NELF), which was incorporated in Massachusetts in early June to combat what was called "increas-ing attempts to over-regulate ur-ban pesticide use." Kenney elected John Kenney, president of Turf Doctor, Inc., Framingham, Mass. is president of NELF. Steve Keris, director of technical operations for Certified Pest Control, Dedham, Mass. is secretary. Board members are Jerry Faulring, president of Hydro Lawn Gaithersburg, Md.; and Dr. Robert Miller, vice president of Chem-Lawn Corp., Columbus, Ohio. In his presentation to the group, Kenney said: "We as urban pesticide appli-cators use perhaps five percent of all pesticides applied in the U.S., but are seen by 95 percent of the public. This public exposure has left us open to over-regulation by legislative bodies all the way from city councils to state govern-ments. "We are losing the battle to pesticide-use opponents," Kenney said. "We will continue to page 13 Volume 7, Number 8 Enviroraneiitaliste: A threat to the industry's survival $2.00 AUGUST 1983 cost, they are now focusing on the broad issue of whether any pesti-cide should be allowed for use by any group. In the past, the user groups could muster only limited energy and resources because a lost "battle" or two didn't mean that the "war" was lost. In fact, some of the pesticides lost through legislation had outlived their use-fulness, due in part to excessive use and due in part to the fact that some were pretty dangerous and not totally worth saving. Now, we are not faced with the to page 27 HBJ A Harcourt Brace Jovanovich Publication Next month: 'Fall f^ 1 ' Š rail 15*^157 0083216 «1 31 p E PIEKE PROF MICHIGAN STATE UNIV 3DG CROP / SOIL SCL E LANSING MI 48828 By ferry Faulting Hydro Lawn First of two parts As never in the past, the pro-fessional lawn care industry's ex-istence is being threatened by minority interest groups. Never before has this nation been so aware of the real and potential hazards of chemicals Š not only "toxic" chemicals, but also other chemicals, including fertilizers. This article will attempt to bring the issue into focus so that, as an industry, we will more clearly understand what we are up against. It will also cite a num-ber of actions that should be con-sidered on our part to relieve cur-rent and coming regulatory pres- sure, plus create positive public awareness for our position. Recent recognition With increasing frequency and success, the "pseudo-environ-mentalists" are winning a war that they have engaged for years but which our industry has just recently recognized. The struggle concerns the right to use pesti-cides in the urban setting for our industry, but includes the right to use pesticides by any industry Š anywhere. The battle has been raging for years. Until recently, though, it was fought over grain fields and forest land, removed from the ur-ban populace. Because the situ-ation has been analogous to fight-ing a war on foreign soil, and be-cause of other priorities and an attitude of "I don't feel any effect," the struggle has continued without obvious effect or burden on the masses. Until recently, environ-mentalists' efforts were directed toward specific pesticides and specific user groups. Having won but a handful of battles at high Without a summer application of Dursban, Dig problems could pop up in fall. While most insects emerge in spring, sod webworms and other varieties don't spring into action until late summer or fall. And even DURSBAN* insecticideŠwhich gives you long-lasting residual action Š won't protect your customers' lawns from spring to fall. That's why it's important to apply DURSBAM twice a yearŠon your first round for the early risers and later in the summer to get the late bloomers. And considering the relatively low cost of DURSBAM, a two application insecticide program makes doubly good sense. After all, DURSBAM costs as little as 35i per 1000 sq. ft. application. A small price to pay for protection against the immeasur-able costs of call-backs and shaken customer relations. DURSBAM gets just about every bug you'll face, too: chinch bugs, sod webworms, armyworms, cutworms, you name it. DURSBAM. Make sure all insects get a shot. Available in 2E, concentrated 4E and 50WP formulations. See your Dow distribu-tor. Also ask him about our new "DURSBAM delivers the goods" incentive program. Be sure to read and follow all label directions and precautions. Agricultural Products Department, Midland, Michigan 48640. DURSBAN Gets the jump on late emergere« DOW Chemical U.S.A. ŁTrademark of The Dow Chemical Company. 3914 UPFRONT L4WN GIRE INDUSTR/ JERRY ROCHE, Editor ROBERT EARLEY, Group Publisher JOAN HOLMES, Production Manager MARILYN MacDONALD, Production Supervisor MARIO ROSSETTI, Graphic Design JOAN SMITH, Circulation Supervisor GAIL KESSLER, Reader Service Manager LINDA WINICK, Promotion Manager MARKETING/SALES Midwest Office: JOE KOSEMPA, Regional Sales Manager ROBERT EARLEY (216) 243-8100 7500 Old Oak Blvd. Cleveland, OH 44130 Southern Office: RON KEMPNER (404) 233-1817 National Sales Manager 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218) 727-8511 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St. Duluth, MN 55802 218-727-8511 A HARCOURT BRACE JOVANOVICH PUBLICATION VBPA &ABP ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres. ARLAND HIRMAN, Treasurer THOMAS GRENEY, Senior V Pres. EZRA PINCUS, Senior Vice President PAT O'ROURKE, Group Vice President JOE BILDERBACH, Vice President JAMES GHERNA, Vice President GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LAWN CARE INDUSTRY (USPS 397250) is published monthly by Harcourt Brace Jo-vanovich Publications. Corporate and Edi-torial offices: 7500 Old Oak Boulevard. Cleveland, Ohio 44130. Advertising Offices: 757 Third Avenue, New York, New York 10017, 111 East Wacker Drive, Chicago. Illinois 60601 and 3091 Maple Drive, At-lanta, Georgia 30305. Accounting, Adver-tising Production and Circulation offices: 1 East First Street, Duluth. Minnesota 55802. Subscription rates: $16 per year in the United States: $20 per year in Canada. All other countries: $45 per year. Single copies (pre-paid only): $2 in the U.S.: elsewhere $4.50: add $3.00 for shipping and handling per order. Second class postage paid at Duluth. Minnesota 55806. Copyright © 1983 by Harcourt Brace Jovanovich. Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, in- cluding photocopy, recording, or any infor-mation storage and retrieval system, without permission in writing from the publisher. Microfilm copies of articles are available through University Microfilm. International. 300 N. Zeeb Road, Ann Arbor, Michigan 48160. POSTMASTER: Send address changes to LAWN CARE INDUSTRY, P.O. Box 6200. Duluth, Minnesota 55806-9900. Continued commitment Congratulations have been rolling in, following publication of our June "State of the Industry'* re-port, an annual exercise that helps keep LAWN CARE INDUSTRY at the top of its field and the leader in lawn care journalism. We hope that you liked the information contained in that valuable issue as much as some of the people who have contacted us recently. As an added incentive to attend the Professional Lawn Care As- sociation of America's annual convention and trade show three months hence, you might also re- member that LCI will have a big supply of "State of the Industry" reprints, yours at no charge when you visit our booth. And, like last year, all registrants will receive complimentary copies of our popular "Show Extra" at their doorstep during the PLCAA's an-nual convention. ******** Continuing with our com-mitment to define your industry, and to help you Š the lawn care businessman Š improve your day-to-day operation, we've got some interesting stories to tell this month. First, there's a listing of the top 50 lawn care markets in the United States. Last year's Top 50 list has changed considerably be-cause results of the 1980 Census To the editor: Regarding a recent article en-titled "Everything not cozy in computer-land," I feel the story did not stress the problems and hardships that a software system from Continental Software can create. As of today, our software package still has bugs, and our complaints to Continental have not been irrational ones. The program was designed for the lawn care industry, but the person who designed it knew nothing about our industry. I find myself wondering how a man like Mr. Haverley can urge people with problems to communicate with him when he is never in his office and doesn't respond to let- ters, except to inform you of the cost for each correction. We finally hired our own pro-grammer, but at our expense, and we hope we can prevent others from making the same mistake we did. Steven D. Juntgen Emerald Green Ft. Wayne, IN To the editor: This is in reference to an article tiiQ'éW ' % i^iil have finally been made public. This list will let you know exactly how important lawn care is to your area of the country. A day with ALCA Maintenance Division President Ron Kujawa was spent a few months back, dur-ing which he was interviewed at some length. His comments were worth publishing. Also worthy of your attention is an article on the technical side which deals with a new develop-ment in turfgrass research. Ex-cerpts of a paper by Rutgers Uni-versity researchers on what are called "endophytes" are found in this issue. If you haven't heard of endophytes until now, you'll find this article extremely interesting. LETTERS published in your April, 1983 issue. Being one of the five people quoted in the horror stories about computers, I felt obligated to respond. I felt it was interesting to note that the only person quoted as a computers expert was Fred Hav- erley of Continental Softwares Systems. Are you aware of the fact that four of the five people quoted have all attempted to use the soft-ware provided by Fred Haverley? I personally have waited almost two years for a system that won't even sort. I hardly think that was being impatient and not willing to give Continental a chance. Per-haps in the future you should be more selective of the people that you use as authorities on computers. Ronnie L. Zwiebel Green Care Lawn Service Birmingham, AL To the editor: When my husband handed me the article captioned "Everything not cozy in computer-land" and called to my attention the com-ments about Fred Haverley of Continental Software, my sto-Regular contributor Richard I. Lehr discusses alcoholism and drug abuse in the lawn care indus-try. This always-timely topic is examined from the viewpoint of both the crew member and the manager. Last Š but certainly not least Š we have articles by a pair of new contributors, Jerry Faulring of Hydro-Lawn and Charles Swee-ney of The Broyhill Company. Faulring begins a two-part series with his Page One story while Sweeney discusses spray equip-ment maintenance further back in this issue. Each story is pertinent and entertaining Š in its own way Š and an indication of stories to come in future months. We hope you like reading this month's issue as much as we liked writing it. If you have any com-ments, you know how to get in touch with us Š and we welcome them. Have a nice August. mach nearly turned inside out. At one point, I spent more time talk-ing to programmers at Continental than I did to my own family members. I worked with three programmers; eventually, my calls were side-tracked and no longer returned. During one of the last calls, the programmer stated that the program was being re-moved from the market and a new one written. Meanwhile, we engaged a qual-ified programmer locally . . . (who) has stated that the program is the biggest piece of junk that he has ever encountered. An attempt to get Continental to adjust the already paid-for software cost has produced no results. I am not subject to writing let-ters of complaint, but feel com-pelled to do whatever I can to keep someone else from sharing in what I can only term "the most frustrating experience of my life." Pam WampJer Perf-a-Lawn LaPorte, IN (We're sure our 12,000 readers will strongly consider the opinions of the above correspondents Š JR) the Reader Service numbers of those items of interest to you. Inquiries serviced for 90 days from date of issue. For those countries outside the U.S., please apply appropriate postage before mailing. READER SERVICE INFORMATION CARD 8-83 1 For more information on products or services mentioned in this issue, circle the corresponding numbers below, fill in appropriate information and mail today. 101 108 115 122 129 136 143 150 157 164 171 178 185 192 199 206 213 220 227 234 102 109 116 123 130 137 144 151 158 165 172 179 186 193 200 207 214 221 228 235 103 110 117 124 131 138 145 152 159 166 173 180 187 194 201 208 215 222 229 236 104 111 118 125 132 139 146 153 160 167 174 181 188 195 202 209 216 223 230 237 105 112 119 126 133 140 147 154 161 168 175 182 189 196 203 210 217 224 231 238 106 113 120 127 134 141 148 155 162 169 176 183 190 197 204 211 218 225 232 239 107 114 121 128 135 142 149 156 163 170 177 184 191 198 205 212 219 226 233 240 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: ŁLawn care service business involved primarily with fertilization, weed, and insect control Please specify method of application: 10 Ł Liquid 1t DDry 12 OBoth 20 GPrimarily mowing/maintenance service 30 Ł Landscape contractor/lawn service company 40 Ł Nursery or garden center/lawn service company 50 DPest control/lawn service company 60 Ł Irrigation contractor/lawn service company B GROUNDS CARE/MAINTENANCE AT ONE OF THE FOLLOWING TYPES OF FACILITIES: 110 ŁPrivate or public estate 120 130 140 150 190 ŁSchool, college, university, hospital, or similar facility ŁCondominium housing development or industrial park ŁGovernment grounds; parks, around municipal buildings, military facilities Ł Cemetery or memorial garden ŁOther (please specify) C SUPPLIER 210 ŁChemical dealer or distributor 220 ŁEquipment dealer or distributor 230 QSeed broker/dealer 240 DSod grower NAME BUSINESS NAME. CITY _STATE_ _TITLE . .ADDRESS. _TELEPHONE_L ) AREA CODE I WISH TO RECEIVE (CONTINUE RECEIVING) LAWN CARE INDUSTRY EACH MONTH Ł YES Ł NO SIGNATURE DATE BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT WWN OIRE INDUSTRY POST OFFICE BOX 6200 DULUTH, MINNESOTA 55806 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES INDUSTRY NEWS Homeowners unite, lobby A group of homeowners from Waltham, Mass., united by the South Shore Environmental As-sociation, recently urged their state to adopt tougher pesticide control laws at a public meeting attended by a standing-room-only crowd of 200. "It's my land, and you won't spray it. You won't spray my land, my wife, my children or my ani-mals," said one outraged homeowner. Another commented, "I hope economic considerations never ever take priority over people's health. In many cases, dosage is the only difference between a dead insect and a sick person." The original proposal, which was eventually turned down by the state Pesticide Board, would have outlawed non-agricultural spraying, required commercial ground sprayers' insecticides to not pose a health problem, and required commercial ground sprayers to notify neighboring residents in advance. Pro-pesticide forces were rep-resented by individuals from the Professional Lawn Care As-sociation of America, the New England Pest Control Association, the Golf Course Superintendents of America and others. PGMS has conference The Professional Grounds Man-agement Society will have its 71st annual conference and trade show at the Cincinnati (Ohio) Marriott Hotel on Oct. 15-19. Educational sessions, a trade show and horticultural tours are scheduled. Among the speakers are Dr. Mike Dirr of the University of Georgia ("Woody Ornamentals for Zones 4,5,6,7"), Dr. William Daniel of Purdue University (''What's Modern in Sports Turf"), Dr. Roger Funk of the Da-vey Tree Expert Co. ("Tree Trans-planting and Fertilization Prac-tices") and George Wright of Ser-vice Engineering Association ("Motivation and Self-Management"). Ciba-Geigy has new department Ciba-Geigy Corp. has created a new Specialty Products De-partment at its headquarters in Greensboro, N.C. to sell chemicals in industries outside the com-pany's traditional agricultural chemicals market. The new department is com-posed of three divisions: Seed Treatment and Animal Health; Railroad and Industrial Weed Control, Turf and Ornamentals; and Technical Sales. Managers re-sponsible to sales manager Bill Liles are Harry Galloway, Ron Fister and Bill Flynn, respectively. Ciba-Geigy chemicals appli-cable to the turf-oriented division are Atratol, Princep, Ontrack, Tanzene (new), Subdue, Banner (new) and Triumph (new). CNA plan is ALCA-endorsed The Associated Landscape Con-tractors of America (ALCA) has endorsed a new insurance pro-gram specially tailored for the in-dustry by the CNA Insurance Companies. The ALCA-sponsored general business insurance program pro-vides comprehensive liability, property (building, contents, crime), business auto, worker's compensation, earnings, inland marine and specialized optional coverages, which can be adjusted to individual needs. To be eligible, firms must de-rive 75 percent or more of receipts from commercial, residential or interior landscape contracting. Administrators for the program are Richard J. Schuessler and Ke-vin W. Conboy, Jardine Insurance Brokers, 499 Bloomfield Ave., Montclair, NY, 07042. Their tele-phone number is (201) 744-8000. Ground broken Exmark Manfacturing Company Inc. broke ground to mark the be-ginning of construction on its new manufacturing facility. The build- ing, located on a three-acre site in Beatrice, Neb., is to be completed next month. By the end of the year, the new facility will house all stages of production. NORTHRUP KING PRESENTS THE HEAVY TRAFFIC TOLERANT SUN-TO No one grass seed combines every characteristic for every type of turf. That's why Northrup King research has developed a complete line of Medalist Turf Products to meet specialized professional needs. MEDALIST TIIRF PRODUCT Athletic Pro Mix MAJOR AREAS OF OSE SPECIAL FEATDRES High maintenance athletic turf Athletic Pro II Mix Low to moderate maintenance athletic turf. Boulevard Mix Landscape Pro Mix Any area with high pH (roadsides, sidewalks, boulevards, beachfronts, etc.) School grounds, cemeteries, golf course roughs, lawns Overseeder II Mix Medalist North Mix Fairways, tees, athletic fields Fairways, tees, cart paths, wear areas Premium Sod Blend Commercial sod producers Both are well suited for new seeding or overseeding. Fast establishing, excellent traffic tolerance, and rapid recovery. Provides good footing. Contains both "Fults" Puccinellia distans and Dawson red fescue which thrive on high saline or alkaline soils. Performs at low to high fertility levels. Fast establishing. Adapts to broad range of conditions and management levels. Low to moderate fertility requirements. Fast establishing, traffic tolerant, disease resistant, penetrates compacted soil. Long term quality in high traffic areas. Clean mowing and disease tolerant. Fast establishing, exceptional dark green color, shade tolerant, superior disease resistance. Special Park Mix Parks, commercial developments, lawns Low fertility tolerance, shade tolerant, adapts to wide range of soil types. Ask your Northrup King distributor about the Medalist Turf Products for your needs. Or write Northrup King Medalist Turf Products, P.O. Box 959, Minneapolis, MN 55440. > £ z n > t: m Z a c en H PC Ł< O C in H This slope was cleared with Roundup-then planted with a ground cover. ALWAYS READ AND FOLLOW LABEL DIRECTIONS FOR ROUNDUP RoundupH is a registered trademark of Monsanto Company. © Monsanto Company 1983. RUP-SP3-104 "ROUNDUP SAVED ME ABOUT 6 DAYS ON THIS RENOVATION." Ł rtói^'wS ; IV 2» c P-'IIWnm I. ffJ'jmm' arl Schiefer runs an award-winning landscap-ing business in Orange county, California. In that part of the country bermudagrass is an ex-tremely tough perennial weed problem in lawn and shrub areas. Carl solves that problem with Roundup®herbicide. "We spray Roundup, and 7 days later we can plant. That's because Roundup has no residual 'WITH ROUNDUP, I NOT ONLY SAVE TIME, I CAN ALSO DO A BETTER JOB. BIG JOBS OR SMALL ONES. EXTENSIVE RENOVATIONS-OR JUST AN AREA UPGRADE. THE FACT OF THE MATTER IS, I COULDN'T BE AS COMPETITIVE WITHOUT ROUNDUP'.' CARL SCHIEFER OF CARL'S LANDSCAPING, INC.. LAGUNA HILLS. CALIFORNIA soil activity. With con-ventional methods, we'd have to spend days dig- ging up the rhizomes. In some areas, that means going down at least 12 inches if you're going to do an honest job. With Roundup, we can destroy the weeds, roots and all. On this particular site, I figure I saved about 6 days with Roundup!' When you renovate a lawn or slope with Roundup you won't have to dig, disc or use a sod cutter. Just apply Roundup when the old lawn is actively growing and at the proper stage of growth. Then come back 7 or more days later to power rake, till or sliceŠ then plant. Your custom- ers will like Roundup too, because the work site can hold up to light foot traffic during renovation. Roundup can help make your workforce more efficient and your bidding more competitive. When you add it all up, that's the kind of edge you need to be successful today. Just ask Carl. FOR MORE INFORMA-TION ABOUT MAKING LAWN RENOVATION MORE PROFITABLE WITH ROUNDUP, CALL 1-800-621-5800 TOLL FREE. IN ILLINOIS, CALL 1-800-972-5858. Round up was also used for trimming and edging around new plantings, as well as follow-up maintenance. Monsanto EFFECTIVE Endophytes: Billbugs, sod webworms: look out! Seed companies may be able to help lawn care businessmen in the near future by enhancing the insect resistance of ryegrass. Recent discoveries by Dr. C. Reed Funk of Rutgers University and others have established re-sistance to billbugs and sod web-worms by ryegrass when endo-phytic fungi are present in the plant tissue. The fungi were first found in ryegrass in New Zealand in the 1940s. New Zealand scien-tists have since noticed ryegrass containing the fungus resisted at-tack by the Argentine stem weevil. Dr. William Meyer, well-known turf breeder for Turf Seed, Inc., Hubbard, Oregon, believes the vi-ability of the fungi may be affec-ted by storing seed more than one year after production. He says this may require seed producers to start new generations of breeder and foundation seed more often than currently practiced to main- tain the insect resistance in the seed. The fungi is spread only by seed transmission. As Meyer states, "The discovery of the endophytic fungus in ryegrass and its association with insect resistance is certainly the topic of the day." Dr. Funk and Dr. Richard Hurley, vice presdident of Lofts Seed Co., Bound Brook, N.J., pre-sented a paper to the Forage and Turfgrass Endophyte Workshop held in Oregon in May. Excerpts from their report: "Recent discoveries associating the presence of endophytic fungi, living within the tissues of a host plant, with plant resistance to a number of serious insect pests will require important modi-fications in current methods of seed production, storage, labeling, and breeding. Weighing factors "The benefits of endophyte-enhanced pest resistance (EEPR) must be weighed against occa-sional adverse effects of endo-phyte containing plants on the health and performance of ani-mals consuming such plants as a major part of their diet. We may want endophyte-containing vari- eties in turf and other non-food plants. "Scientists working in New Zealand were the first to demon-strate that an endophytic fungus was associated with resistance to the Argentine stem weevil, an im-portant pest of pastures, turfs, small grains, and maize. They also showed non-endophy te-containing plants were gradually eliminated from pastures as endophyte-infected plants sur- vived and dominated. The re-lationship between the fungi and perennial ryegrass is symbiotic. "Recent studies have demon-strated that resistance to sod web- worms attacking perennial rye-grass in New Jersey was associ-ated with the presence of endophytic fungi. Twelve per-ennial ryegrasses were rated as having high resistance to sod web-worms in the trials. "Resistance of perennial rye-grass to the bluegrass billbug has also been reported. It is likely such a unique resistance mechan-ism might well enhance resist-ance to many other insects and possibly fungal pathogens (diseases). 'Very common' "In nature, endophyte-infected plants are very common in per-ennial ryegrass and tall fescue. Ryegrass containing the Lolium endophyte have been selected from old turfs in widely separated areas of the United States. The endophyte is found in varying frequencies in commercially available perennial ryegrass cultivars. "Some popular turf-type per-ennial ryegrass varieties had high frequencies of endophyte when they were originally released. In many instances, however, some or all of the seed lots of these vari- eties have lost most of the endophyte. "Endophytic fungi can be transmitted by both vegetative propagation of the host plant or through seed. It has been observed that endophyte viability can be lost by normal seed storage prac-IN Of V-J4S INDUSTRY S MOT »UP IfOB 1 ' MANY RESURRECTED THEIR BUSINESS PROFITS BY ATTENDING OUR FALL PROFIT WORKSHOPS LAST YEAR. WHY DON'T YOU ATTEND ONE THIS YEAR? Those who came last year made $l,000's of extra dollars YOU GET ALL YOU NEED... On how to do it, Price it, Promote it, Sell it FIVE PROFIT CENTERS * Evergreen Winter Protection * Easy & Profitable Tree and Shrub Care * Soil Building & Lawn Renovation * Soil Testing - a major key to profits * Trickle Irrigation - simple & serviceable PLUS...many more proven business ideas for build-ing profits and improving customer relations PRE-REGISTRATION IS NECESSARY: $75 Per Person CALL (800) 645-6464 In N. Y. call collect (516) 538-6444 VISA - MASTERCARD - OR SEND CHECK SESSIONS 9:15 a.m. to 5:15 p.m. Ł Includes luncheon and all seminar materials Ł LOUISVILLE, KT. AREA Tuesday, Oct. 4 Ł COLUMBUS, OHIO AREA Thursday, Oct. 6 Ł PITTSBURGH AREA Sat., Oct. 8 Ł ROCHESTER, N.Y. AREA Tues., Oct. 11 Ł SPRINGFIELD, MASS Thursday, Oct. 13 Ł STRATFORD, CONN. Sat., Oct. 15 Ł N. NEW JERSEY/ROCKLAND AREA Tue., Oct. 18 Ł CENTRAL NEW JERSEY AREA Thursday, Oct. 20 Ł VALLEY FORGE, PA. Sat., Oct. 22 Ł SUFFOLK COUNTY, L.I. Tues., Oct. 25 I Our Sixth Year Working for the Greens Industry's Professional Green Pro Cooperative Services 380 S. Franklin Street, Hempstead, New York 11550 MARKETING IDEA FILE tices within a period of less than two years. Viability can be main-tained by cold, dry storage condi-tions. This requires special atten- tion to seed production, storage, and seed labeling practices. The seed industry needs to evaluate the costs versus benefits of new practices. "Plants containing certain endophytes might produce sub-stances which could have adverse effects on the health and per-formance of animals consuming these plants under certain condi- tions. It may be necessary to limit the use of plants containing cer- tain endophytes to non-food uses and'to properly identify and label such materials. "It is possible endophytic fungi might be involved in host plant response to many additional in- sect, disease and nematode pests. This makes it important to ident-ify, stabilize, maintain, and prop-erly label endophyte-containing varieties. "Techniques for artificially in-oculating plants with endophytic fungi have not been perfected to date. Such techniques would be helpful to the plant breeder but are not critical to the success of programs designed to develop and maintain endophyte-containing varieties. " g] DATES USDA Turfgrass Research Field Dav, Ag-ricultural Research Center-West, Belts-ville. Md.. Aug. 3. Contact: Jack Murray, USDA-SEA-BARC. Building 001. Room 333. Beltsville, MD. 20705. (301) 344-3655. Illinois Landscape Contractors As-sociation Summer Field Day, Matt Tures Sons Nursery. Huntley, IL, Aug. 3. Con-tact: Lucile Little, 4A East Wilson St., Bat-avia, IL, 60510. (312) 879-5566. PLCAA Regional Seminar, Detroit, MI, Aug. 4. Contact: Donald Benham, Benham Chemical. (313) 624-3200. PLCAA Regional Seminar, Omaha, NE, Aug. 10. Contact: Allen Duey, Jay-Lan Inc., 310 S. Floyd, Sioux City, IA, 51101. (712) 252-5252. American Association of Nurserymen Management Seminar, Marcum Memorial Conference Center, Miami University, Ox-ford, OH, Aug. 14-18. Contact: Rae Land-esberg, AAN, 230 Southern Building, Washington, DC, 20005. (202) 737-4060. East Lansing Turfgrass Field Day, Han-cock Turfgrass Research Center, Michigan State University, East Lansing, MI, Sept. 1. Contact: Dr. Paul E. Rieke, Department of Crop and Soil Sciences, MSU, East Lan-sing, MI, 48824. (517) 355-0266. Poa Annual Golf Tournament, Cortland Countrv Club. Cortland, N.Y., Sept. 12. Contact: Bill Stark, P.O. Box 202, Homer, NY, 13077. (607) 753-3336. Florida Nurserymen and Growers As-sociation Annual Convention, Orange County Convention-Civic Center. Orlando, Fla.. Sept. 16-17. Contact: FNATS. P.O. Box 16796, Temple Terrace, FL, 33687. (813) 985-8511. Atlantic Seedsmen's Association Annual Convention, Howard Johnson's Florida Center Hotel, Orlando. Fla., Nov. 2-4. Con-tact: Margaret Herbst. Executive Secretary, 230 Park Ave., New York, NY, 10017. (212) 685-5917. Arizona Landscape Awards Program, Rio Rico Resort. Tucson, Ariz., Nov. 5. Con-tact: Dick Lambert. ALCA. P.O. Box 27312, Tempe. AZ. 85282. (602) 968-8179. National Institute on Park and Grounds Management Convention, Birmingham, Ala.. Nov. 7-10. Contact: Tom Luba, Box 1936, Appleton, WI, 54913. (414) 733-2301. Major magazine ads Advertising in such major consumer magazines as Time and Newsweek? For a lawn care busi-ness? Surely you jest! Don't laugh too hard. Rick White of Village Green in West Chicago, 111., has found a way to advertise in those exact magazines: take out a less expensive regional ad. White, with a spe-cial discount, is reaching households for five cents each. He says that normal rate for a re- gional ad in a major newsmagazine is just over eight cents per household, which compares favorably with the 20-cent-per-household cost of direct mail brochures. By contacting the ad department of major con-sumer magazines, you can find out exactly what regions are available, and one may be your own. There are several advantages, including: Ł Consumer magazines are a proven adver-tising medium; Ł They often reach an up-scale audience; Ł Ads assume some of the credibility and prestige of the magazine itself; Ł Forceful ads can be devised through the use of full color; and Ł Magazines are often kept long after the pub-lication date, resulting in long-term exposure. Now the best features of the hottest names in grass seed have been blended to give you, the lawncare professional, an even greater turf-type grass. REBEL/FALCON has it all. REBEL Ł dense turf-type fescue Ł 30% finer than Kentucky 31 Ł shade tolerant Ł dense growth allows closer cutting Ł attractive green color Ł drought and disease tolerance FALCON Ł performs well in warm climates Ł improved resistance to brown patch and net bloch diseases Ł improved green color Ł fine texture gives uniform turf appearance Ł superior drought tolerance Ł strong turf-type characteristics Now there is REBEIVFALCON BLEND for the lawncare professional, the ultimate in fine leaf tall fescue seed mixes. This is the blend you told us you wanted. With REBEIVFALCON BLEND we have combined the genetic diversity of the top two performing tall fescues, assuring you of a more disease resistant, uniform and attractive lawn. Demand has always exceeded supply for these two nationally popular seeds. Order now to insure delivery in time for the peak of your planting and growing seasons. Don't Delay, Call: JOEO'DONNELL Sunbelt Seed Company, Inc. 2055 Tucker Industrial Road Tucker, GA 30084 (404)491-1311 Outside Georgia (800) 241 -9451 Also distributors of centipede, bluegrasses, CLEMFINE tall fescue, sportmixes. wildflower, Marvelgreen perennial rye blends and other fine seeds for lawncare professionals, athletic field managers, golf course superintendents and homeowners É-m D U D < oc F co D Q g U S < u Potential Rank SMSA Housing Units % One-Family One-Family Median Income ($billions) 1 Los Angeles/Long Beach CA 2,853,453 64.7 1,846.184* $15,746 29.070 2 Chicago IL 2,635,635 52.1 1,373,166 $15,301 21.011 3 Philadelphia PA 1,756,634 75.7 1,329,772 $13,169 17.512 4 Detroit MI 1,588,119 78.5 1,246,673 $13,981 17.430 5 Houston TX 1,160,186 68.5 794,727 $18,474 14.682 6 San Francisco/Oakland CA 1,337,768 68.7 919,047 $15,505 14.250 7 Dallas/Ft. Worth TX 1,169,405 75.4 881,731 $15,858 13.982 8 New York NY 3,668,813 25.8 946,554 $13,855 13.115 9 Boston MA 1.037,930 53.9 559,444 $12,530 13.005 10 Washington DC 1,179,714 64.9 765,634 $16,211 12.412 11 Anaheim/StAna/GdnGrove CA 719,900 69.8 502,490 $20,026 10,063 12 Pittsburgh PA 873,071 74.8 653,057 $13,408 8.756 13 San Diego CA 717,906 70.4 505,406 $16,409 8.293 14 Minneapolis/St. Paul MN Riverside/SanBem/Ont CA 791,262 69.7 551,510 $14,416 7.951 15 Minneapolis/St. Paul MN Riverside/SanBem/Ont CA 657,919 75.1 494,097 $15,977 7.894 16 San Jose CA 473,523 71.9 340,463 $22,886 7.792 17 Seattle/Everett WA 652,980 73.0 476,675 $16,254 7.748 18 St. Louis MO 895,213 74.3 665,143 $11,511 7.656 19 Baltimore MD 796,321 74.3 591,667 $12,811 7.580 20 Phoenix AZ 596,049 71.6 426,771 $17,419 7.434 21 Denver/Boulder CO 651,004 72.4 471,327 $15,754 7.425 22 Kansas City MO 530,497 77.9 413,257 $15,859 6.554 23 Atlanta GÄ 768,209 71.9 552,342 $11,297 6.240 24 Indianapolis IN 450,421 79.3 357,184 $17,279 6.172 25 Cleveland OH 733,038 67.8 497,000 $12,277 6.102 26 Tampa/St. Petersburg FL 716,598 69.0 494,453 $12,080 5.973 27 Portland OR 504,146 78.1 393,738 $14,788 5.823 28 Milwaukee WI 519,377 69.4 360,448 $16,061 5.789 29 Columbus OH 425,726 79.4 338,042 $14,834 5.015 30 Sacramento CA 413,630 74.5 308,154 $14,604 4.500 31 Cincinnati OH 530,486 65.1 345,346 $12,675 4.377 32 Oklahoma City OK 341,428 79.8 272,460 $15,907 4.334 33 Miami FL 661,954 56.4 373,342 $11,097 4.143 34 Ft. Lauderdale/Hollywood FL 476,358 55.4 263,902 $15,680 4.138 35 San Antonio TX 377,111 77.5 292,261 $13,775 4.026 36 New Orleans LA 453,412 73.6 333,711 $11,834 3.949 37 Newark NJ 705,694 54.9 387,426 $10,118 3.920 38 Nashville TN 319,475 74.5 238,009 $16,109 3.834 39 Greensboro/Win-Salem/HPt NC 318,452 79.9 254,443 $14,832 3.774 40 Tulsa OK 279,188 79.7 222,513 $16,872 3.754 41 Toledo OH 296,497 76.5 226,820 $16,200 3.674 42 Memphis TN 331,381 77.7 257,483 $14,040 3.615 43 Rochester NY 359,248 71.9 258,299 $13,641 3.523 44 Norfolk/VaBeach/Ports NC 284,189 76.4 217,120 $15,929 3.459 45 Louisville KY 343,607 77.4 265,952 $12,274 3.264 46 Salt Lake Citv/Ogden UT 314,638 77.6 244,159 $13,211 3.226 47 Buffalo NY 471,805 58.7 276,950 $11,593 3.211 48 Jacksonville FL 290,047 74.1 214,925 $14,926 3.208 49 Dayton OH 320,022 82.3 263,378 $12,146 3.199 50 Birmingham AL 324,891 79.9 259,588 $11,964 3.106 NOTE: Last column which is used to rank the SMS As, is the total amount of money earned in each given area by people living one-family dwellings, per year. Top 50 message: « jrnm The Los Angeles/Long Beach area in California has supplanted the New York City area as the No. 1 lawn care market in the United States, according to statistics re-leased by the United States Cen-sus Bureau. For the first time, LAWN CARE INDUSTRY has calculated its list of the top 50 lawn care markets using 1980 Census Bureau stats, just recently published. $29 billion! Of 2,853,453 housing units in the Los Angeles area, 64.7 are single-family dwellings which average $15,746 annual income. Meaning that the total income among people living in one-unit residences for that area is more than $29 billion per year. Which makes it the most affluent Š and thus the most likely to hire a lawn care businessman Š urban area in the country. New York, first throughout the 1970s, dropped to No. 8 on the current list, mostly because of the fact that just 25.8 percent of its 3,668,813 housing units are util- ized by one family. Areas named in the LCI survey correspond with what the Census Bureau calls Standard Metro- politan Statistical Areas (SMSAs), which in most cases encompass more land than just what falls in-side city limits. Chicago, with nearly as many total housing units as Los Angeles/Long Beach, ranked sec- ond in the LCI Top 50. Though barely over half of the Windy City's residences are one-family, it is the only other SMSA with more than two million housing units, and its total annual income among those living in single-family houses is in the $21 billion neighborhood. Philadelphia ranks third on the Top 50 list, followed by sur-prising Detroit, both of which have totals of more than $17 bil-lion. California's San Francisco/ Oakland SMSA is sandwiched by two fast-growing Texas com-munities, Houston and No. 7 Dallas/Fort Worth. Though Dallas/ Fort Worth has slightly more housing units, Houston Š with its high-tech industry and high me-dian annual income per family Š edges the Bay Area for the No. 5 spot. Houston was No. 13 during the 1970s. Boston and Washington, the only other SMSAs with more than one million total housing units, round out the LCI Top 10. During the 1970s, the Top 10 looked like this: New York, Los Angeles/Long Beach, Chicago, Philadelphia, Detroit, San Francisco/Oakland, Boston, Pitts-burgh, St. Louis, Dallas/Fort Worth. Since completion of the 1980 Census, Pittsburgh has dropped to No. 12, right behind Anaheim/ Santa Ana/Garden Grove, Calif. California dominates As a matter of fact, California SMSAs dominate the new list with seven from that West Coast state among the first 30 named. San Diego ranks No. 13, Riverside/ San Bernadino/Ontario No. 15, San Jose No. 16 and Sacramento No. 30. San Diego is up from No. 26 and Riverside/San Fernadino/ Ontario advances from No. 28. San Jose, which was ranked No. 32 last year, leads all Top 50 SMSAs with an average annual family income of $22,886. At the other end of the spectrum is New- ark, N.J., which averages just $10,118. Besides New York City, other SMSAs taking huge plunges are St. Louis, Mo. (No. 9 to No. 18); Cleveland, Ohio (No. 12 to No. 25); Newark (No. 16 to No. 37); Buffalo, N.Y. (No. 21 to No. 47) and Dayton, Ohio (No. 34 to No. 49). Big gainers Š besides Houston and the California SMSAs Š are Phoenix, Ariz. (No. 31 to No. 20) and Oklahoma City, Okla. (No. 48 to No. 32). New to the Top 50 list are Nash-ville, Tenn.; Greensboro/Winston-Salem/High Point, N.C.; Tulsa, Okla.; Norfolk/Virginia Beach/ Portsmouth, N.C. and Jacksonville, Fla. Gone from last year's com-pilation are Providence/ Pawtucket/Warwick, R.I. ; Hartford/New Britain/Bristol, Conn.; Bridgeport/Stamford/ Norwalk/Danbury, Conn.; Akron, Ohio and Albany/Schenectedy/ Troy, N.Y. Applicators organizing from page 1 to lose unless we organize." He cited costly customer pre-notification laws that have been passed in many localities, bans on aerial application and bans on all professional pesticide appli-cations in some communities. Ray Russell, director of government relations for Dow Chemical U.S.A. told the group that the solution to the problems facing all urban pesticide appli- cators lies in the mobilization of users. "The other side has this mobil-ization," he said. "The problem lies at the state and city levels, not the federal level. The other side wins with public opinion and in the political process." Although actual goals of the co-alition have not been finalized, it appeared from the discussion at the meeting that the main thrust would be to take both a "pro- active" and "defensive" posture at the same time. The Foundation hopes to be able to pool resources of all three associations to educate state and local pesticide user groups to combat legislation that is "unreasonable." Education The Foundation also hopes to be able to educate consumers about the benefits of pesticide use. Representatives of PLCAA, NAA and NPCA hoped to have a prospectus for the group ham-mered out by the beginning of this month. Working on this docu- ment are: Jim Brooks, PLCAA ex-ecutive director; Bob Felix, NAA executive director and Jack Grimes, NPCA director of government affairs. Other meeting attendees were: Robert Russell, vice president of government relations for Orkin Exterminating Co., Atlanta; Rob- ert Earley, group publisher of LAWN CARE INDUSTRY, WEEDS TREES & TURF and PEST CONTROL, Cleveland; Dick Wil-liston of the NAA, Wantagh, N.Y.; Walter Money, NAA past-president, Rockville, Md.; Ron Giffen, vice president, Lakeshore Equipment & Supply Co., Elyria, Ohio; Dick Foster, publisher of PEST CONTROL TECHNOLOGY and LAWN CARE PRO-FESSIONAL, Cleveland; and J.F. "Skip" Skaptason, vice president of PBI/Gordon Corp., Kansas City, Kans. [M] "Lady, we only feed the grass. You have to cut it." MONEYWISE 'Dishonesty' insurance No matter the size of your lawn care business, there exists the danger that employee dis-honesty might result in the loss of some valu-able assets. With inflation creating larger num- bers Š and exposure to greater dollar amounts of loss Š it may be timely to review your em-ployee dishonesty insurance (fidelity bond) requirements. One major lawn care business, for instance, reported an office secretary embezzling $20,000 recently; and another reported a field supervisor taking off with $30,000 worth of equipment and materials. The amount of insurance you need, which is dependent on the size of your company, has been determined by a study conducted by the Surety Association and representatives of the banking industry and the accounting profession. As a guideline, for instance, a service busi-ness with gross revenues of $1 million and as-sets of $500,000 should have a minimum of $65,000 employee dishonesty insurance. The report also suggested $90,000 insurance for a business with gross sales of $2.5 million and assets of $210,000; and insurance of $210,000 for a business with sales of $15 million and assets of $4.5 million. n > 72 m Z a c GO 70 > c O C C/i H ŠL CO 00 BOOKSTORE Instructional and technical material designed to aid you in your work. 625 - ADVANCES IN TURFGRASS ENTOMOLOGY $24.95 010, 015 - ADVANCES IN TURFGRASS PATHOLOGY $27.95 hardcover, $18.95 paperback 340 - CONSTRUCTION DESIGN FOR LANDSCAPE ARCHITECTS $39.50 345 - COST DATA FOR LANDSCAPE CONSTRUCTION 1983 $27.50 410 - DISEASES & PESTS OF ORNAMENTAL PLANTS $29.95 660 - DISEASES OF SHADE TREES $23.50 610 - DISEASES OF TURFGRASSES $30.00 795 - FIRST AID MANUAL FOR CHEMICAL ACCIDENTS $21.50 800 - THE GOLF COURSE $35.00 455 - THE GRAFTER S HANDBOOK $19.95 350 - HANDBOOK OF LANDSCAPE ARCHITECTURAL CONSTRUCTION $48.50 510 - HORTUS THIRD $125.00 690 - INSECTS THAT FEED ON TREES & SHRUBS $47.50 635 - IRRIGATION PRINCIPLES AND PRACTICES $34.50 395 - LANDSCAPE ARCHITECTURE $34.95 335 - LANDSCAPE DESIGN THAT SAVES ENERGY $9.95 370 - LANDSCAPE OPERATIONS: MANAGEMENT, METHODS & MATERIALS $20.95 645 - MANAGEMENT OF TURFGRASS DISEASES $24.95 575 - MODE OF ACTION OF HERBICIDES $47.95 545 - MODERN WEED CONTROL $21.50 555 - THE NEW YORK BOTANICAL GARDEN ILLUSTRATED ENCYCLOPEDIA OF HORTICULTURE $550.00 700 - THE PRUNING MANUAL $14.95 790 - RECREATION PLANNING AND DESIGN $39.50 360 - RESIDENTIAL LANDSCAPING I $22.50 720 - SHRUB IDENTIFICATION $8.00 750 - TREE IDENTIFICATION $9.95 760 - TREE MAINTENANCE $35.00 640 - TURF IRRIGATION MANUAL $22.95 615 - TURF MANAGEMENT FOR GOLF COURSES $45.00 620 - TURF MANAGEMENT HANDBOOK $14.65 110, 120 - TURF MANAGERS' HANDBOOK $23.95 hardcover, $18.95 paperback 650 - TURFGRASS MANAGEMENT $19.95 630 - TURFGRASS: SCIENCE & CULTURE $27.95 655 - TURFGRASS: SCIENCE AND CULTURE LABORATORY MANUAL $10.95 565 - WEEDS $34.50 570 - WESTCOTT'S PLANT DISEASE HANDBOOK $36.50 405 - WOODY ORNAMENTALS $27.00 CLOSEOÜTS ORDER THESE TITLES AT SPECIAL REDUCED PRICES! 450 - GARDENING IN SMALL PLACES $6.75 460 - GREENHOUSE ENVIRONMENT $21.20 480 - GREENHOUSE MANAGEMENT FOR FLOWER & PLANT PRODUCTION $13.00 560 - WEED SCIENCE $21.00 Mail this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 Name Street Address P.O. Box Number City/State/Zip _ Signature Phone Number _Date_ Please send me the following books. I have enclosed payment* for the total amount. Please charge to my Visa, Master Card or American Express (circle one) Account Number Expiration Date BOOK NUMBER AND TITLE QUANTITY PRICE TOTAL PRICE 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling. (postage & handling) Please allow 6-8 weeks for delivery Prices subject to change. Total Enclosed Quantity rates available on request LCI 83 decisions, decisions! Spray equipment Decisions, By Charles E. Sweeney With growing advancements in using chemical systems in overall maintenance of lawns, shrubs and trees, the question of what sprayer to purchase and how to get the most out of a dollar has become very familiar to people in the landscape and tree equipment fields. With the variety of sprayers and chemical application equipment offered today, the correct answers to these questions become ex-tremely important, not only to get the most out of your dollar, but also to get the most out of your labor and avoid serious chemical damage through wrong or improperly-applied chemical application. No matter what your appli-cation requirements are Š big or small Š there are some basic points to consider in selecting a sprayer. Prime importance should be placed on considering all of the applications you might wish to perform with your sprayer. Speci-fic components control the overall versatility of your sprayer. Pumps The pump might be considered the heart of the sprayer, of utmost importance. The most versatile pumps in use at Broyhill are diaphragm pumps, which offer wide ranges of volume (up to 50 gpm) and pressure (up to 1200 psi). They are extremely low-maintenance, considering their cost of repair and downtime, and can operate without damage under rough chemical conditions. We see the diaphragm pump salesman for the Broyhill Com-pany who is a popular speaker on spray equipment. He has been in the equipment business for 25 years, six of it with Broyhill. Sweeney, a graduate of UCLA, resides in Annapolis, Md. where he is Broyhill's eastern U.S. representative. replacing the piston pump where greater versatility, higher per-formances and lower main- tenance costs are required. For the professional applicator using a turf boom and/or a turf gun, and also wanting the capability for tree work, a diaphragm pump should be the choice. Centrifugal pumps deliver higher volume (up to 200 gpm) at lower pressures (to 70 psi) and are fairly low in maintenance. For lawn care work where altitude is not required, this pump will do a good job. Roller pumps offer an economical solution in many ap-plications requiring moderate output (up to 47 gpm) at moderate pressures (up to 300 psi). Tanks Choosing the right sprayer tank can save some problems down the road. Selecting the right size tank can save time and money. The material the tank is made of can be most important. Between 409 stainless steel, fiberglass and polyethylene, we much prefer polyethylene, which is not dam-aged in any way from chemical contact and has no interior deter-ioration such as liner breakdown or rust flaking to clog the spray system. The liquid level can al-ways be determined at a glance, and the tank is lighter in weight than fiberglass or stainless steel, causing less pressure on the ground, plus making it easier to handle. It is also easy to repair if an accident does occur. Booms If using a spray boom to apply chemicals, the boom design and set-up will have a major influence in the quality of the job. When selecting a boom, such features should be considered as: Ł a solid frame supporting the boom arms, one that is easy to ad-just to the correct height setting; Ł outer spray arms that are sprung from underneath to hold the arms in a correct and horizon-tal position to the ground, even when traveling on rough ground surface; Ł hinge assemblies designed to permit the outer booms to swing away and immediately return to the correct position after making contact with shrubs, trees or other obstacles; and HOW TO PUNCH HOLES IN YOUR COMPETITION FOR UNDER $1,500 MITEY SPIKE is a fast, rugged AERATOR-SEEDER-SPREADER. It's solid as a tank but handles like a sports car, with features you wouldn't think possible at this price. You may be able to buy one with as little as $900 DOWN, and it can pay for itself in a few days. For details, contact Len Cohen, Marketing Mgr. TRAC'N COMBO, INC. (201) 268 LAKE AVE., METUCHEN, N.J. 08846 494-1413 Circle No. 110 on Reader Inquiry Card We Made It Simple! Ł QUALITY Š Built with Swiss clocklike precision. Ł LIGHTWEIGHT Š With the comfort of the user in mind. Ł ACCESSIBLE Š A durable self-lubricating and external pump assembly. Ł SIMPLICITY Š Insures cleanliness and longer wear. No tools necessary to dissemble and repair. Ł PRICING Š Here's one instance where you pay less for the best. 5 GAL. (20 K) ALSO AVAILABLE IN 2^ GAL. (10 K) 3V6 GAL. (15 K) BIRCHfTlEIER has the Back Pack Sprayer for you Š -FOR MORE INFORMATION-TREBOR CORPORATION 4047-A JONESBORO ROAD Ł FOREST PARK, GA. 30050 Ł 404 366-0957 Circle No. 116 on Reader Inquiry Card Advances in Turfgrass Pathology published by HARCOURT BRACE JOVANOVICH PUBLICATIONS in cooperation with Dr. B. G. Joyner, Dr. P. O. Larsen and Chemlawn Corporation ADVANCES IN TURFGRASS PATHOLOGY Efts This extensive volume contains chapters on: Ł turfgrass diseases Ł cool v.s. warm season pythium blight and other related pythium problems Ł snow molds of turfgrasses Ł fairy rings Ł leaf spot of Kentucky Bluegrass in Minnesota Ł initial and filed fungicide screening Ł turfgrass disease resistance Ł PLUS MUCH MORE! ADVANCES IN TURFGRASS PATHOLOGY is a compilation of more than 23 reports and discussions by the nation s leading turfgrass pathologists. Explore the diseases that attack turfgrass. Find out how to conquer the battle of turfgrass diseases. KEEP CURRENT WITH NEW IDEAS ON HOW TO HANDLE TURFGRASS PROBLEMS WITH ADVANCES IN TURFGRASS PATHOLOGY. $27.95* (hardcover) COPIES LIMITED Š DON'T DELAY! Return this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 YES! Please send me copy(ies) of ADVANCES IN TURFGRASS PATHOLOGY. $27.95* hardcover Quantity rates available on request. A check or money order for. Js enclosed. Name Address. City Phone. -State . -Zip. 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling. Please charge to my Visa, Master Card, or American Express (circle one) Account Number Expiration Date. Please allow 6-8 weeks for delivery. LCI 83 Model 2000-100-C 100 gallon centrifugal 1,000-gallon sprayer with tank Ł nozzle bodies that can be eas-ily adjusted for tip type and spac-ing and especially easy to clean when they or the lines become clogged. Accessories The wide range of job appli-cations should also be considered when selecting other accessory components. Type of spray gun, hose dia-meter and length, hose mounts, hand or electric operated hose reels: these are all important fac-tors when setting up for tree work. If you are using a trailer on the roadway, the proper springs, brakes and other road safety equipment should be considered. Walking booms can save time and money, and do a better job in many applications; and foam markers can be of great help when spraying large areas with a boom. A wide range of smaller spray-ers is available to do just about any kind of job. Smaller, compact units Š from five gallon motor-less sprayers on up Š can be ex-tremely productive to the com-mercial applicator (in conjunction with his larger units) in doing a more thorough job. Your choice of sprayers runs from the small hand-held units, backpack units, five-gallon motor-less sprayers to 1,500-gallon units with 50 gpm and more coupled with as high as 1,200 psi. When making your selection to get the most out of your investment, your local sprayer dealer can be of in-valuable assistance. Application Your choice of chemicals and application is extremely import- ant, so don't be afraid to turn to your supplier for advice in this area either. State and local regu-lations should be checked, as a precaution. The success of your operation depends on set-up and operation of your sprayer. When doing boom work, nozzles should be checked for proper spacing, angle, type size and cleanliness. Boom height should be checked to meet required height as called for by the angle of spray of the nozzle tip. The desired pressure should be set, and a method of controlling the proper travel speed should be established to determine the amount of chemical put down. When using the gun, check your hose diameter and length, as well as the gun's nozzle. The greater the nozzle capacity and the nar-rower its spray pattern, the higher it will reach. Generally, select the largest nozzle that will give ade-quate dispersion of the liquid. Whether using a gun or boom, good agitation should be achieved. We at Broyhill believe that mechanical agitation is supe-? ^ J r - * £ J~ 100,000th customer ChemScape, the tree and shrub care service of ChemLawn Corp., celebrated its 100,000th customer in April by presenting a Bradford pear tree to Mr. and Mrs. Dorwin Snyder of Dayton, Ohio. Pictured in the Arbor Day ceremony above are, left to right: Fred Sharp and Jennifer Pannaniti, tree and shrub care specialists; Paul Duke, ChemLawn founder; Mrs. Snyder; Mr. Snyder; and their son David. rior to jet agitation in turf and tree work. Mechanical agitation is standard when using the dia-phragm or piston pump on much equipment. Calibrating your sprayer helps determine the correct application. Procedures for calibrating boom-type sprayers are figured in one of three methods: acre-volume, area- volume or time-volume. These methods are outlined in "The Broyhill Power Sprayer Guide," a publication covering all aspects of sprayer equipment and their ap- plication, which can be obtained through your Broyhill dealer or sending $2 plus postage and handling to the Broyhill Company. Proper maintenance of your sprayer can save a lot of money down the road. The sprayer should be thoroughly flushed and all outlets in the boom and gun checked after each use. Proper service requirements to the pump should be checked in the owner's manual and followed to the letter. Most important, the pump and liquid system should be properly flushed and drained prior to shut- ting down for the winter. Broyhill does a booming spring business, replacing units that were not properly winterized. Regular ser-vice checks and lubrication of all moving parts on your sprayer will ensure a long sprayer life and many jobs well done. Qualified dealers are the best places to purchase spray equip-ment and obtain service information. [fg] LAWN CARE INDUSTRY: the monthly magazine devoted to helping improve YOUR business, and to revealing market trends She came from Sweden. Made a hit as the Fylking Kentucky bluegrass beau-ty. Is a favorite with those who plant and care for sod, parks, golf courses, homes and recrea-tion areas. Even costs less. Ask anyone who makes his living in legal grass. FfLKING KENTUCKY BLUEGRASS U S Plant Patent 2887 Another fine, quality-controlled product of Jacklin Seed Company. The 'chai¿ speaks: New ALCA division is rolling Smile flickers Š a pensive Ron Kujawa. Ron Kujawa, Landscape Manage-ment Division chairman of the Associated Landscape Con- tractors af America (ALCA), is living proof that a person can be an independent businessman and happy at the same time. Next time you visit an ALCA function, look for the happiest person with the loudest laugh and biggest smile Š and you've found Ron Kujawa. Kujawa operates KEI Enter-prises in the industrialized city of Cudahy, Wise., just a stone's throw from downtown Mil-waukee on Lake Michigan. His company is spread throughout most of the city; offices, buildings and lots located in different areas of town. Even when he's being inter-viewed by a national publication, Kujawa seldom allows his 14-ka-rat smile to flicker. He awaits each question pensively, with a seem-ingly endless stream of con-sciousness put eloquently to words. Main objective LCI: What do you see as your main objective during the year that you are in office? KUJAWA: What I would like to do is to continue with the very successful format that has evolved over the past seven years during which we have been in committee status. Now, with the division status, we have our own budget and that will allow us to do a number of things. We've been very, very suc-cessful in the past with our conferences. This year's con-ference is moving along extremely well. The format has already been set, the content has already been picked, and it's just a matter of refining the program. It looks like it's going to be another barnburner. In addition to that, we've taken all the young fellows Š not only young in age, but young in terms of involvement in the industry Š and made them regional directors, who will be in charge of trying to style our specialty sessions for our national meeting. We'll want them to do a one-day specialty session, and since they come from all different parts of the country, obviously we hope to have some-thing for everybody. Traveling show One of the big projects at the same time is the development what we're calling the "traveling dog and pony show." That is, a professionally-run seminar/ symposium/technical session that can be taken to various regions throughout the country and then be implemented with additional people from within the region to address regional problems. They will be geared toward second-level and field supervisory personnel. LCI: Is it true that there were problems formulating ALCA's new marketing brochure? KUJAWA: Yes, there were some problems on what the format and what the intent of the brochure should be, but they've been resol- ved. Often, we have divergent opinions, but that's normal. We can determine a consensus as to what is best for the members. In the case of the marketing brochure, our most eminent pro-ject right now, we want the very generic, educational marketing piece Š truly a marketing piece, and not a sales tool. I guess the semantics were a problem. We wanted, No. 1, something spelling out the advan-tages of contract landscape man-agement versus in-house land-scape management; and No. 2, what to look for in a contractor, and how to pre-qualify a contractor. Customer education We're not trying to sell the idea of a firm or an association member firm. We want to say to the customer, "this is why it's better to have a contracted firm, and this is the way you should go about selecting that firm." Unfortunately to the un-educated customer, the only common denominator in land-scape management is price. There's very little the customer can do measure reputation; re-sponse time; not only your ability but your capability, versatility, flexibility Š all the things that are very, very important parts of a service industry. LCI: Are there any other prob-lems the landscape industry is facing that might be addressed within the next year? KUJAWA: We have a lot of small, irritating problems that are on-going. One that comes to mind immediately Š the PLCAA has brought it up any number of times Š is the criticism of chemical applications: people continually crying "wolf!" like they're para-noid. For instance, we've had people call up almost hysterical when we were hydroseeding. Sensationalization And, unfortunately, the media likes to sensationalize many things in regard to chemical application and the very vague connections between dioxin and Agent Orange. They'd like you to believe that everytime you ap-plied Weed-B-Gone, you were using Agent Orange. Sometimes, a headline jumps out at you, but when you really read the story, it's nothing. Another area I think will be a problem, probably best handled at the association level, is more contracted services by govern-ment agencies. In times of shrinking budgets, the only way you're able to maintain the level of services without increasing costs is to utilize contractors. When you have one or two firms doing this type of public service bidding, after the first year or two it's almost axiomatic that the worst contractors get most of the business. Integrity needed You have very few public servants with the integrity to force the contractor to perform; and, on the other hand, you also have very few elected officials who have the integrity to say that someone besides the low bidder get the job. LCI: How would you sum up "the state of the landscape man-agement industry?" KUJAWA: I think that land-scape management has proven to be a survivor because throughout the entire country Š no matter how depressed the local econ- omies were Š good landscape management companies have done well and have continued to grow. I think that with a turn-around the economy, the growth could actually go out of sight. It's no longer business as usual, though. We have to be better educated Š not only technically, but in management skills Š to take better advantage of the growth opportunities. But the potential is absolutely fantastic. LCI: Which brings us to this question: what lies in the future for the Landscape Management División itself? KUJAWA: Our division will continue to grow and get stronger. One of the reasons is because it makes good business sense to be in landscape management. Ex- isting landscapes have to be maintained; all new landscapes have to be maintained; and we may be able to develop big markets in the public sector. The work is highly repetitive in nature, and we're able to retain customers. But I also see the emergence of many other divisions coming out of ALCA: a design/build division, probably an erosion control/ reclamation division and various other areas that will be addressed. The goal of ALCA is obviously two-fold: No. 1, to represent the industry; No. 2, to serve its members. In some cases, the two go hand-in-hand; but in some cases, they go off on their own little tangents. What I see is that, umbrella-type organization is a very large advantage since you are able to address all problems of management pertinent to the in- dustry as a whole. And by having divisions, which can address the problems of segments of an indus-try, you actually strengthen the organization. This is a really important part of the ALCA philosophy. LCI: If you were talking to a non-member, what kind of a picture would you paint of ALCA? KUJAWA: I have never been to an ALCA meeting and come away without it paying me back more than I had invested. In the national organization, the overriding concern is freedom and exchange of comments and ideas, while at local levels, every- body speaks more guardedly be- cause they're in competition with one another. When you go to the national convention, you're in contact with people from different parts of the country who are not necessarily in competition with you, and you can talk freely and learn from each other. Another point that I would like to make is that the guys in ALCA are doers. We've got some very energetic, dynamic people who aren't afraid to devote some of their time to the industry, because they realize that what is good for landscape management is good for them personally. Nobody is reticent about mak-ing a contribution. We've had people emerge from nowhere to become involved. ALCA affords an opportunity for anyone inter-ested in the industry, and it doesn't take 10 or 15 years to get involved. Anyone who steps for-ward will be quickly assimilated, and that's a real strength. We also try to structure our heirarchy so that there's a period of learning, a period of par- ticipation and a period of lead- ership. And people in our organ-ization are not reluctant to turn over leadership to new blood. LCI: Is there anything we haven't covered yet? KUJAWA: One of our problems as an industry is that we're not getting the good, bright high school students. The educational community is now trying to reach those bright young students and attract them to our industry and to cofleges that offer programs in the greens industry. Everybody can't be a mathematician or engineer, but there's a marvelous oppor-tunity in our industry. Generally speaking, I would like to see more activity by all associations in the construction trades toward consumer edu- cation and toward qualifying con- tractors. The biggest customer we have is the government, and we're all somewhat shackled by antiquated ideas and legislation that really does a disservice to the taxpayer Š simply because more work is not contracted out, and much of it that is contracted out costs too much. Some of it is also done by unqualified contractors. Somewhere along the line, PLCAA and NLA and AAN and ALCA have to come together closer for the general good, rather than for the specific things. I have this little thing, the ABCs of living, that I like to refer to: "Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support to an organ-ization which is striving to im- prove conditions within his sphere." Teddy Roosevelt said that. This is why people should be involved. And the only way is not to be just a member, but to participate. Everybody has some-thing to give, and the more divergent the opinions, the better, because it starts the juices flowing. Bred for beauty i m 7 ŁPVP 8200167 Jaguar is everything you never ex-pected from a tall fescue. Jaguar is dark green in color, leafier, thrives in hot summertime temperatures, is most tolerant of drought conditions, and is highly resistant to Rhizoctonia brown patch disease. Field tests have proved Jaguar's excellent overall performance and fine shade tolerance. With only limited watering and fer-turf _ .TYPE TALL — finer disCase u to sMde HC iient adapt^!lc7coSts , LO*erS tilization, Jaguar produces a thick, persistent turf. And since it's lower growing, Jaguar needs less mowing. Less watering, fertilizer, and mowing mean Jaguar's maintenance costs are lowerŠgood news to those responsible for park and sports turf areas as well as home lawns. For more information on Jaguar, the energy-efficient.grass of the future, see us. TOUGH ENOUGH TO TAKE CARE OF ITSELF GARFIELD WILLIAMSON, INC., Jersey City, new Jersey 07306 Ł 201-435-3500 Distributed by: Byrum Seed Co. Charlotte, PLC. 28224 704-527-0481 Manglesdorf Seed Co. St. Louis, Mo. 63166 314-535-6700 Germains, Inc. Fresno, Calif. 93777 209-233-8823 Los Angeles, Calif. 90051 213-589-6331 Geo. W. Hill Seed Co. Florence, Ky. 41402 606-371-8423 Wetsel Seed Co. Harrisburg, Va. 22801 703-434-6753 Lehr on labor Alcohol, drugs, lawns don't mix By Richard I. Lehr Abuse of alcohol and drugs is one of the most publicized issues of our time. State legislators are contemplating increasing the driving and drinking ages and stiffening the penalties of those convicted of driving under the influence of alcohol or non-prescription drugs. A week does not go by in most cities through-out the country when a leading newspaper does not have either an editorial or a major story regarding this problem. Problems such as alcohol and drug abuse which occur outside of the workplace are nonetheless a contributing factor to many employment-related problems, regardless of the size of the employer or the responsibilities of the employee. It is estimated that 60 percent of disciplinary-related problems, for example, are caused by alcohol abuse. Lawn care employers should be particularly concerned about alcohol and drug abuse because of employees who drive company vehicles, in ad-Keep Fertilizer Dry and Prevent Costly Spills with the SHOWER CAP" by Lawn Tech Reach 12,000 readers with a LAWN CARE INDUSTRY dition to reasons which apply to most businesses. We can predict for the rest of the decade that legal-related em-ployment problems will develop, for the various reasons which we have reviewed in previous columns and at PLCAA con-ventions. However, perhaps the major challenge facing employers now and for the next few years is how to respond to alcohol and drug abuse at the workplace. Typically, alcohol and drug abuse are issues which many employers handle on an employee-by-employee basis, but not as part of an overall company philosophy of promoting aware-ness and prevention. Those lawn care employers who want to meet the issues head-on should realize that it will mean discussing the issues with all employees, from top to bottom, throughout the company, throughout every branch. Just as OSHA and the EPA have made lawn care employers safety-conscious, the tremendous work-related problems caused by alco-hol and drug abuse should make employers diligent about pro-moting employer concern and employee counseling alternatives for any of these problems. One approach One approach for responding to the problem head-on has been the development of EAP, the Em-ployee Assistance Program. The typical EAP involves a contract counselor, such as a psychologist, who makes periodic visits to the workplace and meets with em-ployees individually and con-Scientific Guide To Pest Control Operations PEST CONTROL OPERATIONS by Dr. L.C. Truman Dr. G.W. Bennett and Dr. W.L. Butts Domestic: $32.50* (hardcover) Foreign: $37.50* (hardcover) The SCIENTIFIC GUIDE TO PEST CONTROL OPERATIONS is designed to provide a sound basis for studying the scientific aspects of pest control and promote technical competence. It places emphasis on urban and industrial pest problems. This volume also covers the laws and regulations concerning the pest control industry. The SCIENTIFIC GUIDE TO PEST CONTROL OPERATIONS is written for owners, su-pervisors, servicemen, salesmen, students, persons preparing for state certification under the EPA/state programs for commercial pesticide applicators, and people interested in structural pest control. The SCIENTIFIC GUIDE TO PEST CONTROL OPERATIONS - a must for anyone involved in the field of pest control! Return this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 Domestic: $32.50* (hardcover) Foreign: $37.50* (hardcover) YES! Please send me_ OPERATIONS. A check or money order for_ -copy(ies) of the SCIENTIFIC GUIDE TO PEST CONTROL Js enclosed. Please charge to my Visa, Master Card, or American Express (circle one) Account Number Expiration Date 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling. Name Address City Signature--State-PhoneŠ -Date -Zip-Quantity rates available upon request. Pleast allow 6-8 weeks for delivery. LCI 83 HOW YOU CAN MINIMIZE SPRAYER MAINTENANCE . . . AND SAVE MONEY! Tired of rebuilding your sprayer pumps? concerned about wearing out your gun or strainer? Or, are you just fed up with constant maintenance problems? If so, check us out. Learn about the su-perior features of our diaphragm pumps. Look at our heavy-duty brass gun, strainer and tank with a five year war-ranty. Our entire sprayer line was designed for high performance and minimum main-tenance. Write or call today! The Roto-Hoe Co. Sprayer Division P.O. Box 364 Newbury, OH 44065 216-564-2294 Richard I. Lehr Richard I. Lehr is an associate member of the Sirote, Permutt, Friend, Friedman, Held & Apo-linsky law firm in Birmingham, Ala. He is a regular contributor to LAWN CARE INDUSTRY, and is also one of the most popular speakers at the Professional Lawn Care Association of America's annual convention and trade show. fidentially about problems that are primarily alcohol and drug related. That individual, known as the EAP coordinator, then makes a preliminary diagnosis and refers the employee to a com-munity outreach center. For many employees, the coun-seling is done on an outpatient basis. For others, it may require a prolonged leave of absence and hospitalization. In either cir-cumstance, the employer is usually informed of the em-ployee's participation, so that the employer may provide support for the employee at the workplace. Another group, the Association of Labor-Management Admin-istrators and Consultants on Al-coholism (ALMACA), focuses primarily on alcohol-related prob-lems at the workplace. Represen-tatives make presentations to employees to promote alcohol awareness, and work with em-ployees on a counseling basis in a fashion similar to an EAP. Always exist Remember that alcohol and drug problems at the workplace exist regardless of an employee's position in the company or the size of the employer. While any alcohol or drug-related problem makes an employee dangerous to himself and to the employer, that employee is also dangerous to the community at large when driving a company vehicle or treating lawns. Lawn care employers should consider promoting alcohol and drug abuse awareness, having available sources for employees to seek counseling if they feel they have a drug or alcohol related problem, and encourage employ-ees to seek assistance from the employer for these problems. Alcohol and drug abuse is a condition of human misery which employers may be able to do something about before an em-ployee loses his job, family, or future. g] Durable, see-thru vinyl cover fits most professional quality spreaders Completely waterproof and spillproof Easy to attach Š just slip it onto spreader Secure fit prevents spills Š avoids burnout and product loss Simple, 1-piece construction Folds up for convenient storage Limited 1-year warranty $14.95 plus $2.00 shipping charge and state sales tax where applicable Call or write: (216) 937-5517 -JauMi lieti P.O. Box 149 Avon Lake, O. 44012 Circle No. 109 on Reader Inquiry Card display ad. LAWN CARE PROFESSIONALS... M ARK YOUR CALENDARS! THE PLACE: INDIANAPOLIS THE DATE: NOV. 8-10 THE EVENT: THE PROFESSIONAL LAWN CARE ASSOCIATION OF AMERICA 1983 CONFERENCE & TRADE SHOW THE PROFESSIONAL LAWN CARE ASSOCIATION OF AMERICA CORDIALLY INVITES YOU TO THE 4TH ANNUAL CONFERENCE AND TRADE SHOW, NOVEMBER 8 TO 10, INDIANA CONVEN- TION-TRADE CENTER, INDIANAPOLIS, INDIANA. The Lawn Care industry will gather in Indianapolis this November for three exciting days of growing, learning and enjoying at the 4th Annual PLCAA Conference and Trade Show. CONFERENCE PROGRAM: Meet with leading experts and colleagues from across the country. T^lk shop, share problems and solutions, and exchange ideas. The 1983 conference program includes some of the top pros in the turf industry. You'll get practical, no-nonsense advice on the hot topics: Ł What's new in agrinomics Ł Better business practices Ł Government regulations that affect your business Ł Effective management. TRADE SHOW: Preview supplier products, equipment and services in the spectacular Indiana Convention Ł Trade Center. Major industry manufacturers and suppliers will be on hand to demonstrate their product and answer your questions. KEYNOTE SPEAKER: The 1983 PLCAA Keynote Speaker will be the dynamic Jack Van Fossen, President and Chief Executive of Chemlawn Corporation. Meet the driving force behind Chemlawn, one of the remarkable success stories in the turf industry. EARLY BIRD REGISTRATION: Make plans to arrive early Monday, November 7th, and take advantage of the Early Bird Registration and Reception Theme Party. Register, meet old friends, (and make some new ones), relax and be fresh and ready to go when the show opens Tuesday morning. Ł REGISTRATION Ł EXHIBITING Ł MEMBERSHIP NAME YES! I'm interested in attending PLCAA's 4th Annual Conference and Tirade Show. Send me more information on: COMPANY ADDRESS CITY, STATE, ZIP Mail to: Professional Lawn Care Association of America 1225 Johnson Ferry Road, NE Ł Suite B220 Ł Marietta, Georgia 30067 New Dursban 50W. Awesome bug control is here. Mow DURSBAM* insecticide, with three formulations, gives you awesome control of bugs, grubs, mites, chiggers, ticks, fleas and weevils. Mew DURSBAM 50W is a wettable powder especially for professionals who prefer lower phytotoxicity in treating turf, ornamentals and trees. The elimination of chemical solvents makes this possible. DURSBAN 50W gives extended residual control... eight weeks and more compared to four or six weeks with most other brands. So now you can do the whole job with DURSBAM 2E, concentrated 4E and new DURSBAM 50W wettable powder. That assures you of maximum bug control and minimum inventory problems. With all the advantages, you'd expect DURSBAM to cost more. Actually it costs less than most other brands. You can treat 1,000 sq. ft. for only 35<£! And when you use DURSBAM, it means fewer callbacks and more satisfied customers. That's a big step in the right direction. DURSBAM products are available from your Dow distributor. Also ask him about our "DURSBAM delivers the goods'' incentive program. Be sure to read and follow all label directions and precautions. Agricultural Products Department, Midland, Michigan 48640. DURSBAN 50W Now you're a giant step ahead. Dow Chemical U.S.A. 'Trademark of The Dow Chemical Company. Circle No. 102 on Reader Inquiry Card NEWSMAKERS Ł Ron K. Miller has been named advertising manager of the Ag-ricultural Ghemicals division of Mobay Chemical Corp., replacing u Oscar Benson, who retired re-5 cently. Miller, a 1959 graduate of u the University of Kansas, has been | on the Mobay advertising staff for < the past 10 years. He most re-cently served as sales promotion manager. Rockland Chemical Co. has a new assistant to the president: Bob Wittpenn of West Caldwell, N.J. Wittpenn graduated from Washington & Lee University with a bachelor's degree in busi-ness administration. He will spend much of his time in marketing-related areas of the company's fertilizer and chemical lines. Martin C. Rabenhorst joined the Agronomy Department at the University of Maryland as as-sistant professor of pedology, re-sponsible for research and teach-ing in the areas of soil genesis, morphology, classification and conservation. Dr. Rabenhorst has degrees from the University of WE REACH THE PEOPLE YOU NEED TO REACH! Place a classified ad in any of these HARCOURT BRACE JOVANOVICH PUBLICATIONS - and you know your ad dollar is wisely spent. HBJ PUBLICATIONS does a better job of reaching those who count (yourpoten-tial customers) than any other business publisher. Magazine American Automatic Merchandiser Beverage Industry Body Fashions/Intimate Apparel Candy Industry Candy Marketer Quarterly Dairy Field Dental Laboratory Review Dental Management Drug & Cosmetic Industry Flooring Food & Drug Packaging Food Management Hearing Instruments Home & Auto Circulation 11,694 22.548 10,226 3,800 10,224 23,694 17,292 102,105 10,618 22,042 66,359 51,498 17,708 22,519 Magazine Hotel & Motel Management Housewares Lawn Care Industry LP/Gas Neurology Paperboard Packaging Paper Sales Pest Control Professional Remodeling Quick Frozen Foods Roofing Siding/Insulation Snack Food Toys Hobbies & Crafts Weeds Trees & Turf Circulation 39,793 12,765 12,662 15,098 12,917 12,594 12,752 14,722 38,788 21,135 18,316 9,112 13,697 46,082 Don't forget that classified advertising works just as effectively in locating employees as it does if you are looking for a position, have a line, machinery or a business to sell, are seeking representatives or wish to buy a specific item. Let it go to work for you! HBJ PUBLICATIONS -COUNT ON US TO REACH THOSE WHO COUNT! (HBj)HARCOURT BRACE JOVANOVICH PUBLICATIONS One East First Street Duluth, Minnesota 55802 Call Dawn Anderson at 218-727-8511 Inquiries serviced for 90 days from date of issue. For those countries outside the U.S., please apply appropriate postage before mailing. READER SERVICE INFORMATION CARD 8-83 2 For more information on products or services mentioned in this issue, circle the corresponding numbers below, fill in appropriate information and mail today. 101 108 115 122 129 136 143 150 157 164 171 178 185 192 199 206 213 220 227 234 102 109 116 123 130 137 144 151 158 165 172 179 186 193 200 207 214 221 228 235 103 110 117 124 131 138 145 152 159 166 173 180 187 194 201 208 215 222 229 236 104 111 118 125 132 139 146 153 160 167 174 181 188 195 202 209 216 223 230 237 105 112 119 126 133 140 147 154 161 168 175 182 189 196 203 210 217 224 231 238 106 113 120 127 134 141 148 155 162 169 176 183 190 197 204 211 218 225 232 239 107 114 121 128 135 142 149 156 163 170 177 184 191 198 205 212 219 226 233 240 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: ŁLawn care service business involved primarily with fertilization, weed, and insect control. Please specify method of application 10 Ł Liquid 11 DDry 12 DBoth 20 DPrimarily mowing/maintenance service 30 Ł Landscape contractor/lawn service company 40 Ł Nursery or garden center/lawn service company 50 DPest control/lawn service company 60 Ł Irrigation contractor/lawn service company B GROUNDS CARE/MAINTENANCE AT ONE OF THE FOLLOWING TYPES OF FACILITIES: 110 Ł Private or public estate 120 130 140 150 190 ŁSchool, college, university, hospital, or similar facility ŁCondominium housing development or industrial park ŁGovernment grounds: parks, around municipal buildings, military facilities Ł Cemetery or memonal garden ŁOther (please specify) C. SUPPLIER 210 Ł Chemical dealer or distributor 220 ŁEquipment dealer or distributor 230 CSeed broker/dealer 240 DSod grower NAME BUSINESS NAME. CITY _STATE_ _TITLE . _ADDRESS_ JZ\P_ TELEPHONE ( ) AREA CODE I WISH TO RECEIVE (CONTINUE RECEIVING) LAWN CARE INDUSTRY EACH MONTH Ł YES Ł NO SIGNATURE DATE BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT WWN GIRE INDUSTRY POST OFFICE BOX 6200 DULUTH, MINNESOTA 55806 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES PRODUCTS Easy handling is a product of the hydrostatic ground drive, lever steering and compact size. Easy trimming is provided by the front-mounted mower deck. And easy servicing and maintenance are permitted with a tilt-up body and removable deck. All com-ponent parts are accessible with-out disassembly. The M36 is powered by a Briggs & Stratton Series 2524-17 engine. It has two 20-inch blades with a four-inch center overlap and a maximum ground speed of four mph. Circle no. 154 on Reader Inquiry Card Two rotary spreaders available Lakeshore Equipment and Supply Co. is offering two new 40-pound capacity rotary spreaders, in ad-dition to the 80-pounder intro-duced last year. One is made with a stainless steel hopper, pneumatic tires and ballbearing wheels. The other has a green baked-on epoxy enamel on steel hopper and heavy-duty plastic wheels. In addition, Lakeshore has in-troduced a Jet-Action Deflector for use on the spreaders. The de- flector provides a straight spread-ing edge to prevent granular mate-rial from being directed onto walks and flower beds. Circle no. 151 on Reader Inquiry Card New insecticide broad-spectrum Dow Chemical U.S.A. has added a wettable powder insecticide to its growing line of Dursban insec-ticide products. New Dursban 50W is a broad-sprectrum insec-ticide to control many pests which can harm turf and orna- mental plants. The product contains 50 per-cent chlorpyrifos and 50 percent inert materials. Dursban 50W also offers red-uced phytotoxicity effects, im-proved grub control, effective residual control and good storage and handling characteristics. The product, approved for use in every state except California (where label approval is in pro-cess), is labeled for turf appli-cations to control most surface and ornamental pests. Circle no. 152 on Reader Inquiry Card New fungicide for 5 diseases Rubigan turfgrass fungicide is now availble from Elanco Pro-ducts Co. under a recently-extended Experimental Use Permit. Rubigan has demonstrated con-trol of five major turf diseases: dollar spot, brown patch, fus-arium blight, stripe smut and pink and gray snow mold. The product is compatible with fungicides commonly used to control other diseases, and its longer-lasting control permits less frequent spraying. Rubigan is available as a con-centrated 50 percent wettable powder. Extremely low rates are recommended with only 0.2 to 0.4 ounces per thousand square feet needed every 10 to 28 days to con-trol dollar spot. Circle no. 150 on Reader Inquiry Card Injection gun system brand new The Injector Gun System designed by Tom Jessen at Perma-Green Supreme, Inc. is designed for re-liability, accuracy and convenience. The patent-pending system in-cludes a 12-volt DC-powered positive displacement injector pump, flow meter, components to rebuild the Hannay 1526-17-18 reel to handle a twin supply hose, 300 feet of twin supply hose with a fertilizer path of Vfe-inch, a fail-safe trigger and a specially-modified ChemLawn gun which controls simultaneously the flow of fertilizer and injection chemical. Circle no. 153 on Reader Inquiry Card Light commercial mowing is forte Light commercial mowing is the forte of the Walker M36 riding ro- tary lawn mower, which features complete maneuverability with-out shifting, compact overall size with 36-inch cutting width, front-mounted mower deck and exclus-ive Grass Handling System. ' Even in shade ECUPSE KENTUCKY BLUEGRASS outshines them all. More proof that Eclipse is the quality Kentucky bluegrass that's a shade better...and better in the shade! In a three-year bluegrass shade study conducted under natural shade of locust and cherry trees by the Virginia Polytechnic Institute, only Eclipse was rated best in shade performance each year of the "test. Low growing, dark green, disease and insect resistant, Eclipse is the ideal base for sod blends and turf seed mixtures for golf courses, parks, playing fields, and home lawns, coast to coast. Eclipse gives you the best of both worldsŠoutstanding overall turf performance plus superb shade tolerance. Any way you look at it, Eclipse outshines them all. Eclipse Kentucky bluegrass seed available exclusively from: GARFIELD WILLIAMSON, INC., 1072 West Side Avenue, Jersey City, New Jersey 07306 GEORGE W. HILL & COMPANY, P.O. Box 185, Florence, Kentucky 41042 JACKLIN SEED COMPANY, W. 5300 Jacklin Avenue, Post Falls, Idaho 83854 PACIFIC GREEN-NUNES, Camarillo, California 93010; Patterson, California 95363 PIONEER HI-BRED, Turf Div., P.O. Box 346, Savage, Minnesota 55378 R0THWELL SEEDS (IN CANADA), P.O. Box 511, Lindsay, Ontario K9V 4L9 Eclipse has been granted Plant Variety Protection Certificate No 8000154 H C/3 D O D < > OC r-C/3 D Q Z w S < u z £ < CLASSIFIED RATES: 70 cents per word (minimum charge, $20). Boldface words or words in all capital letters charged at 95 cents per word. Boxed or display ads charged at $65 per column inch (one inch minimum). Agency commissions will be given only when camera-ready art is provided by agency. For ads using blind box number, add $5 to total cost of ad. Send ad copy with payment to Dawn Anderson, LAWN CARE INDUSTRY, 1 East First Street, Duluth, MN 55802 BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE INDUSTRY, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. WANTED ACCOUNTS WANTED Š National chemical lawn care company seeks accounts to acquire. Selling price open for negotiation. If interested, send name, address, phone number and number of accounts available to LCI Box 86. 3/84 Established 20 year old company wishes to expand its lawn care business in Florida and the Southeast. Terms may be arranged to suit the seller. All replies confidential. Contact Ron Collins, R. W. Collins, Inc., P.O. Box 2477, Satellite Beach, Fla. 32937. 8/83 BUSINESS OPPORTUNITY WORKING PARTNER Š Looking for experienced person to develop new lawn care business in prime area in New Jersey. Should be management oriented and will be involved in developing all phas- es of operation. This is a ground floor opportunity for someone with ambition, initiative and who can get things done. Write LCI Box 88. TF FOR SALE SPRAYERS Š FACTORY DIRECT, professional gardeners, turf applicators, proven dependability, unconditionally guaranteed. Black River Sprayers, Dept. 1-B, P.O. Box 11, Long Beach, N.C. 28461. Lawn-Care MANAGEMENT SYSTEM Software for multi-user CPM or OASIS systems with 5mb, Hard-Disk. "RASCAL" in use since Dec. 81. $2500 -i- license, set-up, training. The Green Scene, 5842 Tampa Ave., Tarzana, CA 91356, (213) 705-6388. FOR SALE: Termite & Pest Control Business, grossing $220,000.00. High profit. Will take cash or terms available. Incorporate your Lawn Business with our list of satisfied customers. Also able to break down into 3 separate companies, price at $52,000.00, $26,000.00 and $152,000.00. Buy one or all 3. Firm based in Indiana. Contact A.E.W., P.O. Box 1732, South Bend, In. 46634. 9/83 CLOSEOUT SPECIAL! Save your back issues of LAWN CARE INDUSTRY and save money at the same time. We're closing out our line of permanent binders at the special low price of two for only $7.50! (This is a $7.00 savings over our regular price plus postage and handling.) Orders will be filled as long as our supply lasts Š quantities are limited. Order your binders today from: Book Sales, HBJ PUBLI-CATIONS. One East First Street, Duluth, MN 55802. TF Hiring the best candidate for the job shouldn't be a gamble. 'The wrong person can result in the loss of insurmountable time and cost: The pattern is all too familiar. Countless dollars and hours spent advertising for a position, contact by mail, phone calls, screening hundreds of applicants and interviewing. You finally make a deci-sion. The candidate seemed to fill the bill during the interview. All the credentials looked fine 011 the resume. You spent addi-tional time and money 011 orientation, training, and even paid for re-location. A few months have gone by and you discover YOU'VE HIRED THE WRONG PERSON! Your winner turns out to be a loser. Production is hindered rather than helped. There is frustration and unhap- piness 011 all sides-not to mention the / strong possibility' of costly and time-consuming legal entanglements. THE PROBLEM Most interviewers (even top-level corporate management executives) do not know how to properly screen and evaluate a candidate for employment. THE ANSWER For over 40 years, Drake Beam Morin and its immediate pre-decessors have earned the reputation for teaching employers how to conduct selection interviews that result in hiring the best candidate for the job and organization. Proven, unique methods based on a systematic, logical, and objective approach, utilizing challenging, insightful, and psychologi-cally-sound questions, screen out the WRONG person and screen in the RIGHT person-fairly and legally! With our method, employment decisions are made more accu-rately and more quickly, with little room for confusion, uncertainty, and job dissatisfaction. These tested, practical techniques are taught by professionally-trained and seasoned staff members who know their subject matter and how to teach it. What's more-the knowledge and skills acquired for hiring purposes will enhance your communications and interper-sonal relations in all other face-to-face situations, on and off the job. Dr. Jack W. Cogger, Senior Vice President DRAKE BEAM MORIN, INC. At Drake Beam Morin It's a Fact: Ł 80% of our clients are from firms previously served! Ł We have trained interviewers from 85% of the Fortune 500 Companies! Ł Our staff members have authored 12 books on interviewing! Ł Over 125,000 interviewers have been trained! Ł We have conducted more than 250 interview training sessions from coast to coast during the past year! DBM's workshops are scheduled in major cities throughout the nation. For descriptive literature on The Selection Interview or other workshops of interest to you, CALL US OR RETURN THE COUPON BELOW. Drake Beam Morin, Inc. consultants in the management of human resources Dr. Larry Sands, (212) 888 Ł 2722 DRAKE BEAM MORIN, IMC. 277 Park Avenue, Mew York, NY 10172 Please send me literature on the following DBM Workshops: Ł Corrective Job Coaching Ł Effective Presentation Skills Ł Effective Communication Strategies Ł Outplacement Counseling Ł Conflict Management Ł The Selection Interview D Performance Appraisal Ł The Campus Recruit-ment Interview D The Exit Interview Name-Title« (Please print) Company-AddressŠ City/Scate/Zip-"83 FOR SALE: Radio Shack TRS 80 Model II com-puter (64k) with expansion drive and Line III printer. Also available Š payroll program and Lawn Care Management System program. $4250.00. Š phone 804-460-1100 8/83 OUTDOOR FURNITURE "OLD STYLE" park benches, street lamps, patio sets, etc. Cast aluminum Š price often 50% less than cast iron! CREATIVE LANDSCAPES RR. 5 Mexico, MO 65265 314-581-0118 HELP WANTED Join a growing, 31/2 million dollar pest control and lawn care company. We need Branch Managers and Manager trainees to staff our new locations in Florida and the Southeast. Send resume in con-fidence to Ron Collins, R. W. Collins, Inc., P.O. Box 2477, Satellite Beach, Fla. 32937. 8/83 "Sales representative wanted for growing turf sup-ply company. Reply in strictest confidence by re- sume to Personnel Director, Lakeshore Equipment & Supply Co., 300 South Abbe. P.O. Box 4015 Elyria, OH 44036." 9/83 Classified Advertising is Ł Easy Ł Effective Ł Economical ADVERTISERS Reader Inquiry No. Page 101 Dow Chemical U.S.A 2-3 102 Dow Chemical U.S.A 20-21 104 Eclipse 25 103 Garfield Williamson 17 105 Grass Roots 10 106 Jacklin Seed 15 107 Jacklin Seed 27 108 Lakeshore Equipment & Supply 28 109 LawnTech 18 110 Lawnway 14 111 Monsanto Co 8-9 112 Northrup King 7 113 Northrup King 22 PLCAA 19 114 Roto-HoeCo 18 115 Sunbelt Seed Co 11 116 TreborCorp 14 NEW PRODUCTS 150 New fungicide for 5 diseases 25 151 Two rotary spreaders available 25 152 New insecticide broad-spectrum 25 153 Injection gun system brand new 25 154 Light commercial mowing is forte 25 DBM... . SELECTION BY CHOICE, NOT CHANCE. This index is furnished for the readers convenience. However, the publisher can not guarantee its accuracy due to circumstances beyond our control. SURVIVAL from page 1 loss of a given pesticide or two, or restrictions on their use, but more generally with the loss of all pesticides for all uses. And the movement has finally discovered an issue which can arouse the in-terest of every soul on earth: water quality. Until recently, the benefit of low-cost food and forest products for the more than 200 million per-sons in this country alone greatly outweighed some alleged prop- erty or health damage to a handful of citizens. No one, of course, wants to de-liberately increase the cost of food. But if we aren't aware of those circumstances, we are likely to join the movement. Why? Be-cause we all drink water or con-sume it indirectly in our food, and we can readily be frightened by a usually cannot see or smell is poisoning us. Obviously, we as a user group realize alternatives to an all-out suspension of pesticide use. His- tory clearly shows us that pesti-cides have an excellent record re-lative to human health; but be-cause they are toxic chemicals, most people do not differentiate between them and other chemi- cals that have polluted water sup-plies. Further, in some instances, pesticides have been improperly handled and have become a party to water contamination and dis-posal site incidents. This all means that we Š the lawn care industry Š could be out of business in a few years if we do not react to ensure that we will have a useful product to sell. In the long run, pesticides will survive. But in the short term, we could see the full suspension of pesticides for use at least in the urban setting. Impossible? Con-sider the prohibition against hu-man alochol consumption in this century, and remember that his- tory repeats itself more often than not. Consider these facts: under cer-tain conditions, pre-notification is the law in New Jersey and Mass- achusetts; total pre-notification is the law in Roslyn Harbor, N.Y., Manchester, Conn., Wayland, Mass. and Stevens Point, Wise.; and 2,4-D is banned for highway spraying in three Maryland counties with a statewide high-way use ban in the works. Hundreds of such restrictive measures are at the proposal state across the country. And the truly great concern is that most meas-ures are being introduced at the lowest local level where unin-formed and easily-aroused citi-zenry react strongly to misin- formation. Prohibition and suspension may not cause the complete halt to the manufacture of pesticides, but legislation could make their use impossible or impractical. There are possible solutions Š maybe right or wrong. But to do nothing would be suicidal. We must first make some assumptions: Ł Pesticides will, in the next few years, be scrutinized as never before. Ł Public awareness for the real or imaginary dangers of pesti-cides will rise to the highest level ever. Ł The lawn care industry will become a part of this scrutiny; there will be no avoiding it. Ł At least a serious revision of public law will follow, as has already begun. We must assume that pesticide use will be drasti- cally curtailed, if not totally prohibited. Ł And this will not be an issue fought with facts and rational thought. So, we must adopt a survival posture and implement a plan. We need to: Ł Reduce the use of pesticides. Ł Eliminate the use of 2,4-D, if possible. Ł Implement a public relations program with at least our cus-tomers (the populace, if possible), to gain their support for con-tinued use of pesticides. Ł Become more involved locally and nationally via man-hours of dedicated work and monetary contributions. Ł And implement any and all operational needs to preclude a pesticide "incident.' Next month, we will cover each of the last five points in more de- tail, developing a sound, rational policy for defending our indus-try's well-being. Jerry Faulring is owner of Hydro Lawn in Gaithersburg, Md. When the Professional Lawn Care of America Association was formed four years ago, he was elected its first president. At pre-sent, Faulring is chairman of the PLC A A's governmental relations committee. MjAfrrrt suspicion that something we Why go with a beauty that's only talented in the sun? Go with Glade for the double performance in Sun and Shade Š up to 60% shade. Beautiful, low growing, lower cost, and lower maintenance needs. Glade Š from your local wholesale seed distributor. Kentucky bluegrass U S Plant Patent 3151 License in Canada No 2133 Another fine, quality-controlled product of Jacklin Seed Company. Circle No. 107 on Reader Inquiry Card LESCOSAN* Quality Control. . . 'Lescosan is BetasanŠregistered TM Stauffer Chemical Co. . . . Competitive Prices Lakeshore Equipment & Supply Co. formulates Lescosan, the most effective pre-emergence crabgrass control available, at LESCO's Wellington, Ohio, plant. Because we formulate Lescosan 4E, Lescosan 7G, 12.5G and Lescosan 3.6G with Fertilizer, Lakeshore can assure you of ^ double-tested, quality products at competitive prices. Order your Lescosan now at special early order prices. Insure adequate supply for spring application. Check with Lakeshore today for quality products, at competitive prices. Call Barb today and ask about Lakeshore's early order program for Lescosan and other turf chemicals. —.. . . .. ~ We sell the patented Chemlawn Gun. The best gun in the business. (800) 321 -5325 (800) 362-7413 Nationwide In Ohio PRODUCTS Division of Lakeshore Equipment & Supply Co. 300 South Abbe Road, Elyria, Ohio 44036 (216) 323-7544 We recommend our LESCO spreader for best results.