MOWER STANDARDS ADVERTISING Safety rules will up power mower prices Proposed safety regulations for power mowers are expected to increase prices while decreas-ing product efficiency, accord-ing to a study for the Outdoor Power Equipment Institute (OPEI). The lawn mower safety stan-dard, proposed by the Consum-er Product Safety Commission, would cause the price of the least expensive walk-behind mower to jump from $69 to $104 Š a 51 percent increase. Cost of a middle-priced walk-behind mod-el would go up 24 percent. Rid-ing mowers could leap 36 per-cent in price, while garden trac-tors might show a 14 percent higher price tag if the proposed standard becomes law. -The OPEI study, conducted to page 2 REGULATION Sales, use of DBCP halted by EPA order The federal Environmental Protection Agency has ordered a halt to sales and use of the soil fumigant pesticide DBCP, or dibromochloropropane, which has been linked to sterility in em-ployes involved in its produc-tion. The major U.S. producers of it are Dow Chemical Co. and 
Shell Oil Co.'s chemical unit, 
which voluntarily stopped pro-
duction in August and began re-calling the pesticide from retail-
ers and users. As reported in the last issue of LAWN CARE INDUSTRY (see Sept/Oct, page 1) the federal Labor Department in September ordered limits on worker expo-sure to DBCP, and EPA pro-White House suggests phone ad ban The White House has urged the Federal Communications Commission (FCC) to take a tough stand on advertising by telephone. William Thaler, acting direc-tor of the White House Office of Telecommunications Policy, told the FCC that it should consider 
an outright ban on all types of ad-vertising by/telephone. In a let-ter to the 'commission, Thaler said, "solicitation by phone, re-gardless of the method, raises se-rious questions concerning the infringement of individual pri-vacy." A spokesman for Thaler's of-fice told LAWN CARE IN-DUSTRY that no one industry was being singled out, but that the practice was being ques-
tioned across-the-board against all firms that solicit by phone. Many lawn care companies across the country regularly use phone solicitations as part of their business practices. Thaler also asked the agency to broaden an investigation it be-gan last August into automated dialing devices that transmit 
unsolicited recorded advertising messages and whether they L4WN J yir^ir: Serving lawn maintenance I JJI^Ab and chemical lawn 1 care professionals. MDUSTRY NOVEMBER/DECEMBER 1977 Ł VOL. 1, NO. 3 Ł A Harvest Publication posed restricting the pesticide's 
use on crops. The EPA is offering to make exceptions in its ban, allowing DBCP to be sold for use on home lawns, if manufacturers will limit their sales to certified pesti-cide applicators. In a report released in mid-November, Dow Chemical said sperm sampling among 249 for-mer employes of its Midland, Mich, plant that produced DBCP 
showed few cases of unusually low fertility. GOVERNMENT should be regulated to consider all types of telephone advertis-ing. Charles Ferris, new FCC chairman, said the White House 
was raising "very valid ques-tions," but said he "would want to give some more thought be-to page 4 TAXES Social Security bill hits employers harder In early November, the Senate began debate on a Social Security financing bill that would more than double the maximum payroll tax paid by employes in 1986. Unlike a measure passed by the House earlier, the bill would, for the first time, require em-
ployers, including lawn care businessmen across the country, to pay a greater share of Social Security taxes than is paid by 
workers. The bill is aimed at shoring up the Social Security system, whose financial health is threatened by some overly generous benefits, a declining to page 2 Cadmium uses on lawns goes under EPA review QUICK STARTS Minimum wage hiked to $2.65 page 2 Two indicted in grass-growing scheme page 6 Keeping employes in winter page 6 Dry to liquid easy if planned page 8 Computers in your future? page 8 Cushman-Ryan announces training program page 24 MEETING DATES 10 NEWSMAKERS 12 MARKETING IDEA FILE 14 
MONEYWISE 24 TOOLS, TIPS & TECHNIQUES 26 MEMOS 28 PRODUCTS 29 For a complete study of the lawn care industry in Dallas/Fort Worth, see MARKETPLACE. page 16. This is part of a continuing series of in-depth looks at regions of the country where the lawn care business thrives. The study includes a profile of the city, potential lawn care customers, lawn care companies that operate tnere and how they go about getting and keeping customers. The federal Environmental Protection Agency is reviewing the safety of cadmium in prod-ucts used to treat diseases on home lawns, after discovering that is has caused prostrate can-cer among workers in battery, rubber and metals smelting plants. The EPA further said women of child-bearing ages exposed to cadmium used in home lawn treatment products could bear children with birth defects. It says that rats, mice and ham-sters fed or injected with cad-
mium have borne offspring with decreased brain growth, cleft 
palates and other deformities. Cadmium is used in products that help remove dollar spot, copper spot, Helminthosporium 
and Curvularia diseases, said Dr. Roger Funk of Davey Lawnscape Service in Kent, Ohio. Brand 
names include, Caddy, Vi-Cad, Cad-Trete, Puraturf, Miller 531 and Crag Turf Fungicide 531, he said. Manufacturers include W.A. Cleary Corp., Somerset, N.J.; Mallinckrodt, Inc., St. Louis, 
Mo.; Chevron Chemical Co., San Francisco, Calif.; Vineland 
Chemical Co., Vineland, N.J.: and Guard Chemical Co., Newark,N.J. Nick Clifford, business man-ager for Mallinckrodt, told LAWN CARE INDUSTRY that his company is following the EPA's "rebuttable presumption against registration" process and commenting on the risks versus benefits of cadmium. He said Mallinckrodt feels the risk of fungicides containing cadmium are minimal if not un-detectable. Percentage of Staff Retained During Winter r 16% of companies keep 0 Š 19% of employees 32% of companies keep 80 Š 100% of employees 12% of companies keep 60 Š 79% of employees J HOUSING 5.6% new home rise in October is 4-year high ECONOMY Bill ups minimum wage to $2.65 by Jan. 1 President Carter in early November signed a new mini-mum wage bill boosting the fed-eral minimum wage to $2.65 an hour next year and to $3.35 by 1981. The bill calls for a four-step increase in the current $2.30-an-
hour minimum wage. It goes to 
$2.65 an hour Jan. 1, $2.90 in Janu-ary 1979, $3.10 a year later and finally $3.35 on Jan. 1, 1981. The bill also increases the exemption from federal mini-mum-wage requirements for small businesses such as some lawn care companies. At pres-ent, concerns with less than $250,000 in annual sales don't have to pay the minimum wage. This small-business exemption would increase to $275,000 in sales July 1 and then gradually climb to $362,500 on Dec. 31,1981. RESEARCH New turf grass variety is introduced in East A new turfgrass variety is now available to turf profes-sionals through Garfield Williamson, Inc., Jersey City, N.J. The new variety Š Omega Š is a fine-leaved perennial and combines the deep green appear-ance of a bluegrass with the rapid germination of a ryegrass, the company said. It is recom-
mended for upgrading es-tablished lawns and for reseeding bare spots, as well as slopes, traffic areas and other hard-to-grow places. Germination takes place within a week, with the first mowing in three weeks, the com-
pany said. Other features in-clude improved drought and dis-ease resistance, cold hardiness and adaptability to a wide range of growing conditions the com-pany said. COMPANIES Miami's Safe-T-Lawii moves into new offices Safe-T-Lawn, Inc., Miami, has moved into new world head-quarters. The company's new address is 5350 N.W. 165 St., Miami, Fla. 33014. Phone is (305) 625-7000. The new facility will combine all facets of the company's oper-ation, including corporate management, marketing and ad-vertising, product and develop-ment engineering, plastic molding and unit fabrication, as well as warehousing facilities. Construction of new homes jumped 5.6 percent in October as the housing industry enjoyed its best month in four years, the Commerce Department has re-ported. New houses were started at an annual rate of 2.18 million units, the highest rate since 2.27 
million in May, 1973. October construction was particularly 
strong for a month when build-ing usually begins trailing off for the winter, a spokesman for the 
National Association of Home Builders (NAHB) told LAWN CARE INDUSTRY. Previously, the industry group had forecast a slowdown at the end of the year but it re-vised its predictions for 1977 housing to 1.95 million homes, which would be the biggest year since 1972, when 2.38 million buildings were constructed. The most recent NAHB figures are even higher than those reported by the industry group in the last issue of LAWN CARE IN-SOCIAL SECURITY PUTS BITE ON EMPLOYERS from page 1 birth rate and high unemploy-ment. The current maximum annual Social Security tax paid by a worker is $965. The employer matches that for each employe 
earning $16,500 or more. When 
increases already scheduled un-der current law are added in, the committee bill would raise that maximum to $1,525 in 1981, $1,684 in 1982, $2,121 in 1985 and $2,263 
in 1986. An employer, however, would see this maximum tax per employe jump from $965 to $3,068 in 1979, and to $5,250 in 1985. The Finance Committee's method of shifting a larger por-tion of Social Security taxes to employers was inserted in the 
bill by Sen. Gaylord Nelson (D-Wis.J. The practical effect of the rapid jump in the wage base for employers is that through 1983, according to Social Security Ad-ministration officials, the Senate bill would bring in $72.1 billion in new revenues above increases already scheduled in previous law. Of this, $52.8 billion would come from employers, only $17.2 billion from employes and $22.1 billion from the self-employed. Under the House bill, which maintains parity between em-ployers and employes, about $76 billion would be raised through 1983 in new revenues. Sen. Carl T. Curtis (R-Neb.J, calling the Nelson plan a method 
of "soaking the employers," and 
he will offer a floor amendment restoring parity between the tax-
able wage bases and imposing a new tax equally on workers and their bosses. INDUSTRY (see page 1, Sept/Oct) October housing starts were 27 percent higher than the Octo-ber 1976 rate. During 1977's first 10 months, 1.7 million units were started, up from 1.3 million units in the same period of 1976, an in-crease of 31 percent. The Commerce Department, saying it takes about the three months to establish a trend for housing starts, noted that they rose 10 percent in July and were 
virtually unchanged in August and September. In the last four 
months, however, construction has been at an annual rate above two million, well above the 1.6 million rate established through-out the 1960s. The strongest increase in con-struction last month was in the Northeast, where starts rose from an annual rate of 177,000 to 244,000. In the West, housing starts declined from 526,000 to 525,000. SAFETY RULES WILL UP MOWER PRICES from page 1 by the Stanford Research Insti-tute, projected that the safety proposal would cost consumers $371 million the first year it is in effect. As a result, lawn care com-panies and other consumers would not only have to pay more for mowing equipment, but also would have fewer models to choose from. John J. Cantu, executive vice president for outdoor products, The Toro Co., stated recently that "under the onslaught of infla-tion and the economic impact of the proposed standards on 
mower safety and noise, the 
prices of mowers are bound to be 
driven sharply upward. It is estimated that the lower price categories, now account-ing for one-third of the sales, will be eliminated Š and the pre-mium segment will also be re-
duced." The main thrust of the pro-posed standard is to provide means to protect hands and feet from injury by power mowers. Also included are provisions to turn off a mower's engine when the user releases the handle. Al-though "the mower-using public will benefit from improved safety," says the OPEI report, "mower performance will be re-
duced by the standard. "Mowers will be more diffi-cult to push and maneuver, will not cut as cleanly, will not bag as efficiently, and will likely clog more frequently. Maintenance requirements will probably in-
crease." OPEI is a trade association whose members produce lawn mowing equipment. WWN GIRE INDUSTRY Publisher: HUGH CHRONISTER General Manager: RICHARD J. W. FOSTER Executive and editorial offices: 9800 Detroit Ave., Cleveland, Ohio 44102 Editor: ROBERT EARLEY Executive Editor: DAVID SLAYBAUGH Associate Editor: BRUCE SHANK Assistant Editors: RON MORRIS, SCOTT SCREDON Graphic Director: RAYMOND GIBSON Research Director: DAVID HARMAN Market Research Manager: CLARENCE ARNOLD Production: DARRELL GILBERT, PAT KELLEY, ROSE SLUSHER MARKETING/SALES Advertising Director: STEVE STONE (212) 421-1350 757 Third Avenue, New York, N.Y. 10017 Circulation & List Rental: TERRI HUTSENPILLER (216) 651-5500 Marketing & Merchandising Services: FRAN FRANZAK (216) 651-5500 Mid-Atlantic Office: RAY MOONEY (216) 651-5500 9800 Detroit Ave., Cleveland, Ohio 44102 Midwest Office: JOE GUARISE (312) 236-9425 333 N. Michigan Ave., Chicago, Illinois 60601 Southern Office: DICK GORE (404) 252-4311 3186 Frontenac Court, N.E., Atlanta, Ga. 30319 Southwest Office: JOHN SANDFORD, DICK SEATON (213) 933-8408 4311 Wilshire Boulevard, Los Angeles, Ca. 90010 Northwest Office: BOB MIEROW (415) 982-0110 615 Montgomery, San Francisco, Ca. 94111 Classified: DOROTHY LOWE (216) 651-5500 9800 Detroit Ave., Cleveland, Ohio 44102 LAWN CARE INDUSTRY is published every other month by The Harvest Publishing Company, a subsidiary of Harcourt Brace Jovanovich, Inc. at 9800 Detroit Ave., Cleveland, Ohio 44102 (216) 651-5500. Copyright © 1977 by The Har-vest Publishing Company, all rights reserved. The contents of this publication may not be reproduced either in whole or in part without consent of copyright owner. Controlled circulation postage paid at Cleveland, Ohio. SUBSCRIPTIONS: to Lawn Care Industry are solicited only from owners, managers, operators, buyers, merchandisers, agronomists, technicians, dealers, distributors and manufacturers of products associated with the lawn care and maintenance business. Position ana company connection must be indicated on subscription orders. Publisher reserves the right to approve all subscription re-quests. Single copy cost $1.00 for current issue. All back issues $1.25 each. Foreign $1.25. Subscription rates: $6.00 one year, $10.00 two years, $12.00 three years. Group and foreign air mail rates available on request. SUBSCRIBERS: Send chance-of-address notices, correspondence regarding subscription service to Fulfillment Manager, Lawn Care Industry, 9800 Detroit Ave., Cleveland, Ohio 44102. Change of Address notices should be sent promptly, provide old as well as new address, attach address label from recent issue. Please allow one month for change of address to become effective. POSTMASTER: Please send form 3579 to Fulfillment Manager, Lawn Care In-dustry, 9800 Detroit Ave., Cleveland, Ohio 44102. The Harvest Publishing Company, a subsidiary of Harcourt Brace Jovanovich, Inc., publishers of WEEDS TREES & TURF, PEST CONTROL, NPCA Extra, GOLF BUSINESS and the Scientific Guide to Pest Control Operations. Controls weeds and controls costs for economical turf maintenance PROVEL® herbicide is a new formulation of dicamba, +2.4D, proven effective against broadleaf weed pests like dandelions and plantain, plus more than two dozen other tough ones, including chickweed, knotweed, clover and English daisy (see label for complete listing). Cost savings are dramatic: you can provide broadleaf weed control for an average home lawn with less than 16$ worth PROVEL® herbicide per 1,000 sq. ft. per application. PROVEL® herbicide is packaged 6x1 gal. per case, 2x2% gal. per case and 30 gal. drums. Before using any pesticide read the label Contact your Velsicol turf distributor or send coupon for product data and specimen label to Velsicol Chemical Corporation, 341 East Ohio Street, Chicago, IL 60611. oVelsicol NAME-COMPANY. ADDRESS-CITY, © 1977. Velsicol Chemical Corporation -STATE _ _ZIP_ VC 3191 PHONE ADS from page 1 fore expanding our inquiry." But at least one FCC mem-ber, Joseph Fogarty, said the commission should consider ex-pending its investigation in the wake of the Thaler letter. "We should get into the issues Bill Thaler raises," Fogarty said. "We ought to broaden our inquiry to look into the whole area of inva-sion of privacy." Telephones have commonly been used to solicit magazine and newspaper subscriptions, sell insurance and promote char-ity drives, in addition to its use in the lawn care industry. Increas-
ingly automated dialing devices have been used to phone individ-uals in their homes with record-
ed advertising messages. Thaler said the commission should look into whether the use of automatic dialing devices may overburden current telephone systems. He also listed several possibilities short of a total ban 
that the FCC might consider to deal with the problem. They in-clude prohibiting the solicita-tion of persons who have told the phone company that they do not want to receive unsolicited ad-vertising messages over the phone or requiring a message to state at the outset what the call is about before the actual advertis-ing message begins. Hypro series 6500 pump has a wide range of uses. It will deliver up to 20 gpm (at 1200 rpm) or develop pressures to 300 psi, and it is available in either cast iron or Ni-Resist. Its shaft is stainless steel. Rolling vanes and cartridge type seals are available in a choice of materials. The pump is designed for weed and insect control chemicals but it is also used for many industrial solvents. It is available with or without a PTO shaft adapter or as a complete pumping unit, model 
GN6500R, with gas engine and mounting base as shown. A division of Lear Siegler, Inc. I xŠ 319 Fifth Ave NW, St. Paul; Minn. 55112 Circle 107 on free information card DERBY TILLERŠPOWER HOE THATCHES & AERATES LAWNS Cuts neat borders around shrubs Š Tills soil for re-planting patches of old grass Š Power churns fertil-izers into soil Š Weeds flower beds and decorative plantings of shrubs Š Weighs 17 lbs., EASY TO USE. f* Patch Reseeding ¡y Ł Aerates & Thatches Weeds Small Spaces Not in Stores .. . We sell factory direct to save you money. Built for rugged use. Good engineering + simple design = low price. American made, gasoline powered, work tested for 10 years by truck farmers, nursery-men and gardeners. Derby Tiller-Power Hoe aerates or thatches 20 x 40 ft. section in five minutes or less. Has precise depth control, weeds 1 to 3 inches deep. High speed tines break ground for planting, tills 6 to 8 inches deep, power churns soil into finely granulated loam ... Tills 9 in-ches wide. Powered by rugged 1 hp engine, easy to start ... fun to run ... women & children can operate it safely . .. you guide it single handed ... doesn't tire you out... weighs 17 
lbs. Makes easy work of hard chores. Built by Co. with 50 years experience in the 
manufacture of tough dependable gardening tools. Service agents in your area, fully guaranteed ... your money back if not satisfied ... for full information plus free gardening guide write or call ... I | DERBY TILLER CO., P.O. BOX 21, RUMS0N, I NJ. 07760 Please send brochure. Here's my check for S177.50, send tiller . I& gardening guide . . . Derby Co. pays | freight. | Send $30.00 we ship balance COD, you I pay freight. NAME . I STREET I CITY _ I I STATE. ZIP_ Orders accepted by phone Mon.-Sat. 9 to 5, Call (201) I I 741 0601. I Circle 122 on free information card He also suggested charging users of automated calling de-vices higher phone rates, requir-ing the use of special phone lines by the automated devices and exempting non-commercial soli-citations from any advertising ban. RESEARCH Musser Foundation names new director Mario DiFederico, president of Firestone Tire and Rubber Co., Akron, has been appointed to the board of directors of the Musser International Turfgrass Foundation, according to Dr. Fred V. Grau, president of this 
tax-exempt educational research organization. Currently, the Foundation is supporting research on the Ataenius spretulus beetle, a topic of considerable interest to those working with home lawns and golf courses. Other recent appointments to the board of directors are John J. Weinberg of South Africa and J. Nakatsukasa of Tokyo. CONVENTIONS Mid-Am Trade Show Jan. 15-18 in Chicago Even though enlarged to 375 exhibits, covering more than two acres to accomodate a still-growing list of exhibitors, the 1978 Mid-America Trade Show is almost sold out. Former U.S. Sec-retary of Agriculture Earl L. Butz will be the keynote speaker. More than 150 exhibitors, drawn from every section of the 
country have already reserved space to show a wide variety of plant materials, supplies and equipment during the show's 
four-day run, January 15-18 in Rosemont, Illinois, a Chicago suburb. The final count of ex-
hibitors is expected to top 250 companies. Sponsored by the Illinois State Nurserymen's Association, 
Illinois Landscape Contractors Association and the Wisconsin Landscape Federation, the 1977 Mid-Am attracted more than 4,-000 attendees who came to 
Chicago from 37 states and 
Canada. Dr. James Beard, turf specialist at Texas A 8r M University, addressed the Professional Grounds Management Society at their recent annual meet-ing in Houston. He spoke on a number of areas of turfgrass management in the Southwest. Dean Roy M. Kottman [rightj dean of the College of Agriculture and Home Economics at Ohio State University, recently accepted a check of $17,000 from Ohio Turfgrass Foundation president Lou Greco. The funds were donated by the Ohio Turfgrass Foundation for turfgrass research at Ohio State and the Ohio Agricultural Research and Development Center in 
agronomy, entomology and plant pathology. OTF executive secretary and OSU extension agronomist Dr. Dave Martin (left) and OTF president-elect John Fitzgerald participated in the presentation. Versatile new Hypro sprayer pump Mtroform works 'round the clock to keep lawns greener longer. While others sleep, you can be providing lawn care ser-vice to satisfied customers. The secret is Nitroform® slow-release nitrogen. It works around the clock to give green, healthy lawns. Keeping grass greener between visits is the best way to hold customers, while 
attracting new ones. Home owners will readily see that your lawn care service does the job with dependable 
results . . . at less cost than 
they can do it themselves. Nitroform is the best way to 
apply long-lasting nitrogen... whether you have equipment 
for liquid or dry application. You can use Nitroform as granular BLUE CHIP® or as POWDER BLUE® sprayable 
slow-release nitrogen. 
Nitroform gives uniform coverage, and is compatible with most lawn care mate-rials, including pesticides. Xitroform is the quality slow-release nitrogen. It's nonleaching. It keeps feeding long after your crew has moved on to other jobs. Because it's nonbuming, 
even inexperienced labor can apply it With Nitroform, benefits are always predictable per-formance, easy application, dependable results. What 
else could you want except possibly more information? For that write Nitroform Sales, Organics Department Hercules Incorporated, Wilmington, Delaware 19899. «ŁJilsŠ h ¡luí'] Art HERCULES INCORPORATED STH77-7 MEETINGS More than 700 attend Michigan green seminar The organizers of the recent fifth annual Michigan Green Industry Seminar and Trade Show had such good response that they ran out of food and had to send attendees to local restau-rants for lunch. More than 700 green industry professionals turned out in late October to hear a two-day pro-gram at the Youth Activities Cen-ter at Springfield-Oaks Park in Davisburg, Mich. The first day 
was devoted to turf; the second 
day ornamentals. There were over 45 companies exhibiting at the show. Exhibitors included Century Supply, J.J. Dill Co., Hanson Equipment Co., Lakeshore 
Equipment and Supply Co., Lawn Equipment Corp., Wilkie Turf, W.F. Miller Garden and Lawn Equipment, Hugget Sod 
Farm Co. and Ditch Witch Sales of Michigan. Sponsors of the event in-cluded Michigan State Univer-
sity and its Cooperative Exten-sion Services, Lawn Sprayers Association of Michigan, Metro-politan Detroit Landscape Association, Michigan Forestry and Parks Association, Michigan Pesticide Applicators Associ-ation, Michigan Recreation and Parks Association, Professional Grounds Management Society and the Sod Growers Associ-
ation of Michigan. WINTER PLANS Most of staff in winter kept by 32% of firms A recent nationwide survey of lawn care companies con-
ducted by LAWN CARE IN-
DUSTRY showed that 32 percent of the companies surveyed retain 
between 80 and 100 percent of 
their staff through the winter months. Other findings from the sur-vey dealt with timing of last applications for the season, ser-vices performed during the win-ter, timing of budget planning, timing of training sessions, liquid versus dry application and use of soil conditioning. The survey also showed that 12 percent of the companies sur-veyed retain 60-79 percent of their staff; 24 percent retain 40-59 percent of their staff; 16 per-cent retained 20-39 percent of 
their staff; and 16 percent retained 0-19 percent of their staff. Of the companies surveyed, 44 percent said they did their last application in October, and 20 
percent said they did their last 
application in September. Forty percent of the com-panies surveyed said they do tree trimming during the winter months, and 40 percent said they do snow plowing. Twenty per-
cent said they do weed control in the winter, and 12 percent said they do equipment repair, 12 percent said they raked leaves. Other winter services mentioned included: winter grass planting, shade tree planting, land-
scaping, cutting and delivery of firewood, fertilizing, under-ground sprinkler installation, retail store operation and selling Christmas trees. More than 24 percent of the respondents said they planned their budgets in November and 20 percent said they planned their budgets in January. More than 24 percent said they budgeted all year round. Almost 17 percent of the companies said 
they held training sessions in the spring, and 83 percent said they 
held training sessions all year round. More than 12 percent 
each said they did liquid and 12 
percent said they did granular applications. More than 76 per-cent said they did both types of application. More than 80 per-cent of the companies said they 
included soil conditioning in 
their services. ŁŁŁŁŁŁŁŁŁŁŁŁŁII COURTS Two men are indicted in grass-growing scheme A federal grand jury in San Fran-cisco has indicted two men on a 
charge of transporting persons interstate to perpetuate a fraud. Named in the indictment were Oliver Hemphill, Junction 
City, Or., and Thomas W. Wil-bur, of Lakeport, Calif. They are 
charged with representing to three individual investors that if 
the investors, for $10,000 each, purchased hydroponic grass-growing machines and fran-chises to sell such machines, the two defendants would be able to produce these machines. According to Assistant U.S. Attorney Edward Davis, the two defendants told investors they had an agreement from a manu-facturer of hydroponic grass-growing machines to supply such machines. Actually, the defend-ants did not have such an agree-ment, Davis told LAWN CARE INDUSTRY. The machines were guaran-teed to grow seven-inch-high grass in seven days. The ma-chine scheme was part of a pack-age deal offered investors by Hemphill and Wilbur. The trans-action also involved a promotion 
of the beefalo, which is a new hy-brid animal resulting from a cross between American buffa-loes, or bison, and domestic beef cattle. Like bison, beefaloes grow much faster than ordinary cattle and thrive on grass rather than 
expensive grain feed. Davis noted that both beef-aloes and hydroponic grass-growing machines are legitimate projects, but the defendants mis-represented themselves when they said they had both ready to sell when such was not the case, it was reported in the Wall Street Journal. The standout in it's field. Speakers for the first day of the recent Michigan Green Industry Seminar and Trade Show got together for a day-end panel discussion with the more than 350 persons in attendance. Panel included (from left): Dr. John E. Kaufmann, Dr. Paul E. Rieke, (partially obscured), and Dr. Joseph M. Vargas, all of Michigan State University; Dr. Al J. Turgeon of University of Illinois; Scott Hilbert, Cowbell Seeds; and Dr. Harry Niemczyk, Ohio Agricultural Research and Development Center. A Harvest Business Publication. Subsidiary of Harcourt, Brace Jovanovich, Inc. 200+6 Reasons To Attend The 1978 Mid-Am Bigger and better than ever before, the 1978 Mid-Am will feature an all new look with 200 important exhibitors from across the country. More than 80,000 square feet of industry-related displays and exhibits featuring everything from tractors to trees; from sod to seeds; from chemicals to containers. 6 Plus top-notch seminars that can directly affect your profits. Seminars on: Ł Tissue Culture Propagation Ł Nursery Stock Pricing The Future Of Mall Design Tree Wound Care Co-op Buying Utilizing Space Photography And ade Show The opportunity to hear keynote speaker Dr. Earl Butz, former Secretary of Agriculture. ? * * * \ v® \ ; \ ' 1 \ I Plan now to attend and shop the largest "store" of its kind in the midwest. M1D-AM 78 JANUARY 15-18 O HARE EXPOSITION CENTER ROSEMONT, ILLINOIS Avoid standing in line by pre-registering now. For pre-registration forms, call or write: Mid-Am Trade Show 4902 Tollview Drive Rolling Meadows, Illinois 60008 312/398-3140 Limited exhibit space still available. Call now to reserve yours Circle 124 on free information card EXPANSION Dry to liquid change easy if planned well Making the change from dry to liquid chemical lawn applica-tions doesn't demand financial or time sacrifices if the job is carefully considered and plan-ned. It can be a very efficient, 
economical move. In many ways, granular and liquid applications compliment each other. According to John Linkhart, vice president of Perf-
A-Lawn Corp., Dayton, Ohio, li-quid chemicals work as well as 
dry in most weather except winds above 15 miles per hour. It follows the same seasonal calen-dar as dry and works at the same rate of fertilization. Although some fear fertilizer "burn" and drift from liquids, he 
noted that liquid provides easier 
formulations with simpler ratios. Its nutrients are in solution for spraying time. Burn is lessened by using a nonsoluble, low salt index formulation. Some also cite dry's reliability for less soil leaching, uniform growth and better coverage by avoiding 
handheld application or applica-tion above ground level. Link-hart stressed that choice of chemicals prevents leeching, 
adding, "I see more uniformity with sprays than I do with TRAILER MOUNTED SKID MOUNTED ACCESSORIES GREENS BOOM HOSE REEL ^M G-GUN^fl SCREW TYPE JACK ALSO CHOOSE FROM FIBERGLASS TANKS/MECHANICAL AGITATION/PUMPS AND ENGINES/BOOMS/HAND GUNS, ETC. WRITE OR CALL: Special Products Division 301 CHARLES ST.. SO. BELOIT. IL 61080 HANSON EQUIPMENT CO. 8153892261 Circle 116 on free information card Reference Books for the Horticulture Industry Agricultural Chemicals Š Insecticides Agricultural Chemicals Š Herbicides Agricultural Chemicals Š Misc. Chemicals Agricultural Chemicals Š Fungicides Insecticide, Herbicide Fungicide Quick Guide Tree, Turf, and Ornamental Pesticide Guide and many others. Write for details or send orders to: Thomson Publications P.O. Box 7967-D Fresno, CA 93727 $12.00 $12.00 $12.00 $12.00 $10.00 $10.00 Circle 110 on free Information card spread. It always turns out well every time." In time allotments, liquid methods require only one crew-man and a truck, compared to two to three men per truck on dry application. Liquid, he said, also gives quicker action, usually within three days, and doesn't need frequent reloading, like granular. He also praised liquid's abilities to remain in one place. Granules tend to bounce around and can stain sidewalks, patios and other non-target areas. The unwary lawn specialist who neglects to clean up the spills could face problems, he noted. Some new equipment may be necessary for the transition Š 1-IV2 T. trucks, pumping units, pro-tective gloves, reels and hoses, but Linkhart said he believed 
having new or improved gear can offer a fitting, psychological and sporting lift to a new venture. The transition best occurs in winter but can happen at any time whether the business is old or new since it involves little restructuring or financial out-MANAGEMENT Could computer use help your business? The trend in the computer industry toward more emphasis on servicing the small business-man could be a boon to lawn care specialists. Both time sharing and mini-computers could help you with 
routing, billing and many other 
common operations procedures. The first step is to find a data processing center that can help you organize your material. (Look in your Yellow Pages). Data processing centers can also provide you with information such as cost per account and investment analysis. The purpose of computer utilization is not to reduce staff size. It is intended primarily to increase efficiency, permit expansion, and provide better service to your customers. Switching to computers is a major decision requiring thor-ough study, a great deal of plan-ning, and full cooperation of your staff. Only those uses which are financially significant should be considered when discussing time sharing with a service bureau salesman. The gimmick attraction should be played 
down or totally suppressed. Cost is determined by the number of application pro-grams, the time needed for input-ting your data, the time required 
by the computer to process your 
data, and the amount of storage 
needed. Chargers may be as little 
as $250 per month. The most efficient use of com-puters is achieved when data is 
collected into batches and run at 
one time. Store only significant data on computer tape or discs. The service bureau can run your data during its slack periods for a 
cheaper rate. lay. Proper preparation and knowledge can accomplish the 
task in a week, he said. What may change is the com-pany's employee count. Since li-
quid jobs don't need as many 
workers, the company has the choice of laying off some em-ployees or using them to support 
a heavier job demand. Training is no problem. Beyond the first 
few trials at preparing mixes properly and developing com-
patibility with chemicals, litt-le new training is indicated. Another change is chemicals. Linkhart said liquid chemicals aren't subject to greater avail-ability or cutbacks than dry are, but have a smaller selection. Sometimes a company deals with 
new distributors to get chemicals. Perf-A-Lawn used liquid formulations since its founding 
in 1971 and Linkhart is satisfied. "Liquids are readily available and if you want a quick green and a good week killer, move to a liquid," he said. I feel the liquid process is an excellent means for getting professional services." When you start to look for a service bureau, have a list of 
your needs ready and get a num-ber of bids. Smaller bureaus may 
want your business more and thus offer a lower price. After you have heard each salesman's pitch, consider paying a con-sultant to check the proposals and to recommend the best one. Applications you may want to consider are: Ł Order entry and billing Ł Products cost analysis Ł Accounts receivable Ł Vehicle scheduling Ł Cost estimating 
Ł Monthly sales analysis 
Ł Sales forecasting Keep in mind that a period of adjustment is required. Records will have to be organized before they are entered into the com-puter. Initially, the computer 
may seem like more work, but its benefits should be recognizable 
within a year. After your company becomes familiar with computer process-ing and its needs grow, a mini-computer can be considered. 
Models are available for as little as $5,000. You can buy or lease "canned" programs to meet your needs with which input and out-
put can be obtained in simple English. Minicomputers are growing to an increasing proportion of the data processing market. It is pos-sible that they will become even less expensive. But, data process-
ing is not cheap and no one should expect it to be. Many companies lease medium-sized 
computers at a cost of $16,000 or 
more per month. Planning is 
essential because mistakes are 
expensive. They are an important factor in growth of business today. They operate in split seconds and permit immediate access to 
data otherwise hard to get. ŠBruce F. Shank RON GIFFEN If you are a lawn applicator, I want to see "Yes, I want to see you about Lesco-san 4E (Betasan*) emulsion and why it is out-selling other sprayable pre-emer-geiice crabgrass controls. I want to tell you how you can save by buying direct from the formulator, and all about its full-season control. Lescosan is very effective on all grasses and many * (BetasanŠregistered TM of the Stauffer Chemical Company). you "Call me and There is ornamentals and ground covers. It is also available in granular form. "I also want to tell you about the other fine LESCO products, me collect at (216) 323-7544, or write I'll be in touch with you immediately, no obligation, of course." PRODUCTS Div. Lakeshore Equipment & Supply Co 300 S. Abbe Road Elyria, Ohio 44035 A Family of Fine Products: Lescosan 12.5G Š Lescorene Š Leseo 4 Š Lescobor Š Lescopar Š Lescopex Š Leseo Non-Selective Herbicide Leseo MSMA Š Leseo Thiram 75W Š Lescozyme Š Lakeshore Chinch Bug & Sod Webworm Control MEETING DATES Tennessee Turfgrass Conference, Music City Rodeway Inn, Nashville, Tenn., Jan. 3-4. TURFGRASS '78, Maryland Turfgrass Council, Sheraton Lanham Inn, Lanham, Md., Jan. 8-12. Nebraska Turfgrass Conference and Training School, University of Nebraska Center for Con-tinuing Education, East Campus, Jan. 9-11. Mid-America Trade Show, O'Hare International Trade and Exposition Center, Rosemont, 111., Jan. 9-12. Michigan Turfgrass Conference, Kellogg Center, Michigan State University, East Lansing, Mich., Jan. 10-11. Penn State University Turfgrass Conference, J. Orvis Keller Conference Center, University Park, Pa., Jan. 16-19. Virginia Turfgrass Conference, Sheraton Motor Inn, Fredericksburg, Va., Jan. 18-19. Northern California Turfgrass and Environmental Landscape Exposition, Hall of Flowers, San Mateo Fairgrounds, Jan. 25-26. Southern Turfgrass Conference and Show, Broadwater Beach Hotel, Biloxi-Gulfport, Miss., Jan. 29-31. Associated Landscape Contractors of America Annual meeting and Trade Exhibit, Hyatt House, Orlando, Fla. Jan. 30-Feb. 2. National Arborist Association Annual Meeting, Sarasota Hyatt House, Sarasota, Fla., Feb. 19-23. KEES HEAVY-DUTY POWERMOW - ^ k- > Specially designed for large residential and commercial grounds use. MODEL 361100 F. D. Kees 36" Powermow is built rugged for profes-sional, residential and commercial lawn maintenance use.. .whether it's on the finest of manicured lawns or in the roughest of fringe-mowing areas. CHECK THESE VERSATILE PERFORMANCE FEATURES: Ł Powerful 11 h.p. Briggs & Stratton synchro-balanced engine w/super low-tone muffler. Ł Fingertip clutch, brake and power turning control levers on each handle. Ł Sleek deck design and individual drum-type wheel brakes allow positive maneuverability for mowing in close quarter areas. Ł Unique V-flanged front de-flectors help prevent damage to yard decorations, monuments, etc. Ł Baffled frame design provides clean, safe grass discharge. OPTIONAL ACCESSORIES: Riding sulky and metal grass catcher. For more information, write P. O. Box 8Q6 or phone (402) 223-2391 Established 1874 F. D. Kees Manufacturing Co. Beatrice, Nebraska 68310 Circle 105 on free information card Leisure Lawn to open new Ohio headquarters Leisure Lawn expects to operate from new headquarters outside Dayton, Ohio before the 
year ends. It is currently head-quartered in Dayton. The new 10,000 sq. ft. head-quarters building occupies free-way frontage in W. Carrollton, Ohio, and will house both ware-housing and management func-tions when it is completed later this year, according to Doug Baker, Leisure Lawn's vice presi-dent of marketing. The activity follows a highly successful 1976 which saw a 60 to 
100 percent increase in revenues and opening of branches in Indianapolis, Cincinnati, and the relatively uncharted market in Minneapolis, Baker said. 
Current statistics show a 40 per-
cent profit increase for 1977. Other changes included a dif-ferent marketing strategy, from a 
logo change to "specialty inter-est" mailing. Using this method of reaching a selective market rather than random mailing 
produced more efficient costs 
per customer, Baker noted. Tele-vision advertising also helped 
show "that we're a business that's good to work with" for li-quid lawn care needs in the area. Another new project is the company's line of Leisure Time "luxury lawn products" such as quality lawn furniture, picnic sets and lawn games like croquet and jarts. Baker said a catalog service for these products is forthcoming. Leisure Lawn plans to expand two more offices in the future but didn't announce the 
locations. WINTER How to prevent injury to frosted, frozen lawn Each winter, your customer, the homeowner, and many lawn 
care businessmen are faced with the problem of how to protect lawns from frost injury and man-
agement of lawns. Here is what to do or what to tell your customer, keeping in mind of course that these recommendations are under optimum conditions, something that is not usually possible with a home lawn. Any traffic on a lawn while frost is present results in injury to the turf, says John F. Shoul-ders, extension turfgrass spe-cialist at Virginia Polytechnic Institute and State University. For example, walking across a 
frosty lawn results in the death of the grass blades in the foot-
prints. There is usually little or 
no damage to the crown or roots. The preferred management practice for a frosted lawn is to prevent all traffic until the frost has melted. Turning to the management of freezing, frozen or thawing lawn areas, it is helpful to keep in mind that the most severe dam-age from traffic occurs during 
the freezing and thawing proc-
esses. Traffic of any kind should 
be prevented while either of these processes are taking place. Limited traffic may be permit-ted under certain conditions when the ground is frozen solid. While the lawn and soil are in the process of freezing, cells are particularly vulnerable to dam-
age from traffic. Areas of turf that would otherwise remain alive have frequently been killed by traffic during the freezing 
process. Most cool-season lawn grasses are also vulverable to in-jury during the thawing process. The most vulnerable time is when the surface of the lawn has thawed but the soil just under-neath the surface of the lawn re-mains frozen. This is true from the time the surface of the lawn begins to thaw and may remain true until the lawn has thawed to a depth of perhaps two to three inches. During this period, roots are easily injured by traffic. After the lawn has frozen solid and enough time has elap-
sed for the frost and ice to disap-pear from the surface of the blades and from the cells within the blades, little damage occurs from play so long as the area re-mains firmly frozen. A rule of thumb to consider to allowing traffic on lawns during thawing is to permit traffic if the soil has thawed and dried to the point that the surface of the lawn is firm enough to support a per-son's weight without leaving footprints as one walks across it. When one feels the foot sinking into the soft, upper portion of the lawn, traffic should be avoided. LAWN CARE INDUSTRY CHARTER SUBSCRIPTION 1 YEAR-$6.00 GROUP SUBSCRIPTION RATE: 5 or more copies Š $5.00 per subscription. Include all names and addresses on separate page. Ł PAYMENT ENCLOSED Ł BILL ME Make check or money order payable to LAWN CARE INDUSTRY. NAME-TITLE. COMPANY. BUSINESS ADDRESS . -CITY. . STATE-ZIP. If any of the address information listed above is new or different from the mailing label on the front cover of the magazine, please cut out and include that label so we can properly credit your subscription. To help us to better serve you editorially, please answer the following: Are you primarily involved in: Ł Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) _ŠŠŠŠŠ Application Ł Liquid Ł Granular 
Ł Both Is your business: Ł Independent Ł Chain Ł Franchise 
Ł Other (specify). . Is your business location: Ł Headquarters 
Ł Branch office Number of accounts: Ł Less than 500 Ł 500-1,000 
Ł 1,001-5,000 
Ł 5,001-10,000 Ł 10,001-25,000 Ł 25,000 or more Estimated annual sales volume: Ł Less than $50,000 Ł $50,001-100,000 
Ł $100,001-250,000 Ł $250,001-500,000 Ł $500,001-1,000,000 Ł $1,000,000 or more Title: Ł President Ł Owner Ł Manager Ł Technician Ł Other (apecify) Your signature Date Editor's Information Card ... HELP US TO HELP YOU The editors of LAWN CARE INDUSTRY would appreciate your comments on the magazine's contents. Please write your message below, tear out the card, and mail. Postage is prepaid. Which article in this issue did you find the most interesting and/or helpful? What subjects would you like us to cover in future issues of LAWN CARE INDUSTRY? Additional comments Please be sure to complete the following: NAME TITLE COMPANY COMPANY ADDRESS CITY STATE ZIP A FIRST CLASS PERMIT NO. 2675 CLEVELAND, OHIO BUSINESS REPLY MAIL Postage will be paid by: LAWN CARE INDUSTRY 9800 DETROIT AVENUE CLEVELAND, OHIO 44102 FIRST CLASS PERMIT NO. 2675 CLEVELAND. OHIO BUSINESS REPLY MAIL Postage will be paid by: LAWN CARE INDUSTRY 9800 DETROIT AVENUE CLEVELAND, OHIO 44102 Attn: Editor B LAWN CARE INDUSTRY will Profile a major lawn care marketplace monthly throughout 1978...grow with us as we get down to grass facts...in Dallas/Fort Worth» Atlanta» Kansas City» Los Angeles» St. Louis» Minneapolis» Denver» San Francisco» Seattle» Boston» Houston» Toronto» Miami» and Salt Lake City. If you have been trying to sell this emerging service industry» there is now a magazine that delivers this exclusive audience. Now you can match your message to the market. Get growing with us! NEWSMAKERS Gary Richard Holland and Kenneth D. Larson have been ap-pointed vice presidents of Toro Co., Minneapolis, Minn. Holland 
becomes vice president Š general manager of Toro's Out-door Appliance Division, which 
he has headed since it was created last year to manufacture and market flexible-line trim-mers and other yard care acces-sories. Larson moves into the new post of vice president Š manufacturing and engineering with responsibility over all manufacturing and product engi-
neering functions for the Out-
door Power Equipment Group. Holland Larson Jim Commisso has joined Lakeshore Equipment & Supply Co., Elyria, Ohio, as a sales 
representative in the Buffalo, Rochester and Syracuse areas in New York. He has worked for the last seven years as a represen-
tative in the Rochester area for a distributor for the Jacobsen Mfg. C., Racine, Wis. Gary Foote has joined Jacobsen Mfg. Co., Racine, Wis., as a field representative for the Turf Products Division. Based in Fort Lauderdale, Fla., he will serve the company's Southeast region, including North Carolina, South Carolina, Florida, Georgia, Alabama, Tennessee and Ken-tucky. He was previously a sales representative for Debra Turf Equipment Co., Hollywood, Fla. John Regier, who designed, built and produced the original Hustler riding lawn mower nearly 15 years ago, has returned to Excel Industries, Inc., Hesston, Kan., as product services manager. Richard H. Hurley has been named director of research and 
development for Lofts Pedigreed Seed, Inc., Bound Brook, N.J. He is a member of the American Society of Agronomy, Crop Science Society of America, Weed Science Society of 
America and the Golf Course Superintendents Association of America. He holds B.S. and M.S. degrees in agronomy and turf-grass management from the Uni-versity of Rhode Island. Dick Gray has been named executive technical represen-tative for the ProTurf Division of O.M. Scott & Sons, Marysville, 
Ohio. He has been a ProTurf representative for four years, handling sales in central Indiana. Vincent Mazza has been promoted to director of marketing, Agricultural Business Group, Velsicol Chemical Corp., 
Chicago, 111. His responsibilities include advertising, promotion, merchandising and market plan-ning for Velsicol's chemicals used in the following markets: 
agriculture, industrial brush con-
trol, pest control and home, lawn and garden. Northrup King Co., Min-neapolis, Minn, recently announ-
ced the appointment of Larry G. Vetter as manager, Professional Turf Products Division. He was most recently an instructor in turf and golf course mainte-nance at Anoka Area Vocational Technical Institute in Anoka, Minn. ira Bergen Brophy Robert E. Bergen has joined FMC Corp.'s Outdoor Power Equipment Division, Port Washington, Wis., as assistant division manager. He will be directing his activities toward RESEARCH Home lawn turf adds to basic quality of life The quality of life is im-proved from the beauty of turf-grasses, particularly when grown in combination with flowers, shrubs and tree plantings in a total landscape concept. The next time you are asked to speak before a city govern-ment body or homeowner's asso-ciation, you might tell them that 
according to Dr. James B. Beard, noted turf and crop physiologist 
with the Texas Agricultural Experiment Station, a more favorable, harmonious environ-ment and improved mental health are important benefits of turfs, particularly to people liv-ing in high density urban areas. Dr. Beard suggests seven dis-tinct areas in which turfs make YOU CAN EXPAND INTO THE LAWN SPRAY BUSINESS DO IT THE RIGHT WAY: LEARN all you can Š AGRO CHEM'S TRAINING COURSE COVERS: EARN Š Agro Chem's methods produce the highest possible profits. Ł TECHNICAL Š Plant & grass growth, soils, fertilizers, plant stimulants, soil testing, weed-insect-disease control, materials for control and prevention, diagnosing & solving problems, application techniques and equipment selection, service, 
etc. Ł SALES Š How to sell Š What to say Š Advertising Š Promotion Š Public Relotions. BUSINESS MANAGEMENTŠ Cost control, quick & efficient methods for bookkeeping, invoicing and programming. TEACHING TECHNIQUES Š Training your people to sell & service. KEEP ALL OF YOUR PROFITS Š ... NO FRANCHISE FEES ... NO ROYALTIES ... NO EXTRA COSTS Ł HIGH Professionalism based on superior results achieved through a totally correct scientific lawn care system based on soil tests of YOUR local areas, with materials formulated to your conditions. Ł HIGHER Authority based on your ability to recognize, cure, & control problems acquired from Agro Chem's training program. Ł HIGHEST Performance based upon your applications of prescription formulated materials that produces superior results. Ł SOARING PROFITS with repeat orders. Non competitive products, equipment & services that outperform com-petitors products. Reduced costs of maintenance with more beauty for your customer. FIND OUT HOW YOU CAN BECOME AN AGRO CHEM DISTRIBUTOR Full training offered in January & February, 1978 only Make your reservation immediately as space is limited Financing available to qualified applicants. FOR MORE INFORMATION Š CALL MR. GREGORY COLLECT . . . (312) 455-6900 OR WRITE AGROiCHEM. INC. "CONTROLLI AMA THROUGH A 11150 ADDISON FRANKLIN PARK, ILL 60131 the total future growth of the division and will be developing plans and programs to enhance 
the sales and position of Bolens products. Robert C. Brophy has been named midwestern district sales manager for Outboard Marine Corp.'s Cushman and Ryan product lines. His territory in-cludes Arkansas, Colorado, 
Kansas, Missouri, Nebraska and Oklahoma. The Upjohn Co., Kalamazoo, Mich., has promoted Joseph F. Niedbalski to research head, plant health technical exten-sion. The responsibilities of his new position include field ser-
vice turf speciality liaison and technical extension activities in connection with the company's chemicals. significant functional contri-butions to the quality of life. Grass is by far the most effec-tive and least costly method available to stabilize soil against 
loss by water erosion, whether it be on a lawn, roadside, park, ditch bank, institutional ground 
or ski slope. Dust stabilization value of an established lawn is well known 
to those who have lived in an 
newly constructed house. Wind 
blown dust can permeate a house or other building, decreasing comfort and increasing cleaning 
problems. Heat dissipation is a valu-able byproduct of green, actively growing grasses which release water to the atmosphere by transpiration. This conversion of water from liquid to vapor re-quires energy and, in effect, cools the leaf surface. This 
process dissipates heat, and is 
particularly valuable in urban areas where there are high 
concentrations of hard surfaces that absorb and radiate heat. Noise abatement is helped by turfs, plus surrounding tree and shrub vegetation. Properly placed, vegetation can decrease the noise level of 15 to 45 percent at a distance of 30 to 70 feet along intensely busy urban freeways. Turfgrasses have a low level, diffuse reflection that causes 
nominal glare and associated eye discomfort in contrast to 
relatively smooth surfaces such as snow, sand, and many types of hard surfaces on buildings, streets and sidewalks. Safety is enhanced by the higher cut turfs along roadsides which aid in safer emergency 
stops of vehicles. Similarly, turfs on recreational sport fields pro-vide a cushion which reduces the shock and potential injury to players. "Improved turfgrasses and cultural practices are a must for the future," says Dr. Beard. 
"Continued concentrations of people in urban areas with less mobility to outlaying locations and increased time result in greater use of the limited recreational and green belt areas in and near urban centers." Gordon Leishman measures the extra growth after using Jobe's JEvergreen Spikes. * dix/M1^^*-tYßj V/ Wh ïi lin *i i v/J/WÌ Ł mm: "My trees doubled the growth rate after Iused Jobe's Spikes." Gordon Leishman of Idle Hour Country Club, Lexington, Ky., is enthusiastic about the results he achieves after using Jobe's Spikes. Trees added four inches more growth than he expected. He used Jobe's 12-6-8 Evergreen Spikes in the fall of 1975 to help trees winter over, develop strong root systems and provide a reservoir of nutrients for spring growth. And he's been using Jobe's Spikes ever since. Uikutih LJ^f.j ^z/r, m^m^ZJ^h^r^y Jll ' Jobe's Spikes get right to the root of your professional tree care needs. In every type of climate . . . every kind of soil from sand to heavy clay, Jobe's Spikes have proved their effectiveness. University studies have shown that Jobe's Spikes are better than surface-applied fertilizer. And there's no danger of burning turf or excessive leaching. Jobe's patented binder forms the fertilizer into easy-to-drive spikes and provides for uniform re-lease of nutrients. A plastic cap is included to make UM ii driving Spikes easier and to protect the Spike while you drive it. The analysis of Jobe's Tree and Shrub Spikes is 16-8-8. Evergreen Spikes are 12-6-8. Fruit Tree Spikes are 5-15-15. Rainwater or soil moisture carries the fertilizer down to the root zone. Call your local Jobe's distributor or order direct. $30 per case (105 Spikes) prepaid, 5 case minimum. 15 or more cases, $25 per case. 36 or more cases, $22.50 per case. Jobe> ® TREE & SHRUB SPIKES The easy method for professional tree care. International Spike, Inc., 1081 Dove Run Road, Lexington, Kentucky 40502 COMPANIES Lakeshore plans Ala. sulfur-coated urea plant Plans for construction of a facility in Columbia, Ala. for the production of sulfur-coated urea have been announced by Ag In-dustries Mfg. Corp. (AIM), a wholly owned subsidiary of 
Lakeshore Equipment & Supply 
Co., Elyria, Ohio. This will be the first such plant in the U.S. and only the second in the world, Lakeshore said. Licensed through the Ten-nessee Valley Authority (TVA) under several patents, Lake-shore plans for operations to be-gin early next year. The plant site, located on the Chattahoochee River, was chosen for its proximity to the source of raw materials and in-cludes a shipping dock, rail sid-ing and barge facilities. TVA has been testing sulfur as a coating for urea since 1957 at the National Fertilizer Develop-ment Center in Muscle Shoals, Alabama. Although test results were promising, conditions in the U.S. didn't favor large-scale marketing of the product until re-cently, when an economical method for its production was developed, according to Ronald PíuA Turf Insecticide Gives ike added advantage! L kit ía ^ ^ ài kJAki Contains Dursban, DDVP and a wet-ting agent. Reaches down deep into the thatch. Controls sod webworms, ants, chinch bugs, crickets, cutworms, earwigs, grasshoppers and brown dog 
ticks. Southern Mill Creek PRODUCTS COMPANY,INC. P. O. BOX 1096 Ł TAMPA, FLORIDA 33601 Circle 125 on free information card Mechanical Agitator ountz We SERVICE what we build 614/253-7479 EQUIPMENT CO. 1437 E. Fifth Ave., Columbus, Ohio 43219 Circle 108 on free Information card A. Smith, project manager for Lakeshore. The method TVA li-censed AIM to use took about 15 years to develop, Smith added. The TVA allocated samples of the product to Lakeshore for test marketing, Smith said. Initially, TVA had directed marketing em-phasis towards agriculture. Smith said the agriculture mar-ket wasn't as quick to respond to the product as were the horticul-
tural and turfgrass markets. The results of Lakeshore's test mar-keting, he said, were encourag-ing. In addition to the TVA pilot-plant operations in progress at Muscle Shoals, pilot-plants are operating in Korea, Spain and 
England, and the product is 
showing great international ac-
ceptance. The only commercial plant in operation presently is in Can-ada. MARKETING IDEA FILE Fungicide applications can be moneymakers When temperature plus humidity equal 150 Š that's when the phone starts ringing," says Milliard Daily, president and founder of Liqui-Green Lawn Care, Peoria, 111. "Your fertilizer isn't working. . . "It just doesn't look like it did last year. . . "I watered it and nothing is happening. . . "The lawn seems to be getting spotty. . ." 
It usually isn't the fertilizer, of course, but rather one of the assortment of diseases that are becoming more and more 
a part of the lawn care business. "These diseases started to show up about the same time as the southern leaf blight in corn," says Daily, "and they are getting worse all the time." He estimates that fungicide applications for disease control account for less than five per-cent of his business right now, but will rise substantially over the next two to five years. Daily has been in the business some 24 years and says he started with just a fertilizer ser-vice. Later he expanded his firm's services to include weed control, tree and shrub feeding, insect control and now dis-ease control. The firm has expanded in other ways as well. Liqui-Green now has 21 franchised locations in Illinois and several more in other states. Daily has found that if a new account has a disease prob-lem, he may well have been referred to Liqui-Green by one 
of its competitors who lacked the technical expertise to deal 
with the problem. Part of Liqui-Green's success in moving more strongly into disease control in the home lawn market has come from the availability of better fungicides on the market. "When you sell a $75 treatment, it had better work," says Daily, "we have to have good products. Pick a name and we have tried it. We have to. We are always looking for some-thing that works better than what we've got." Liqui-Green has found that it gets the best disease control by combining systemic and contact fungicides. The combi-nations give broad spectrum control that is superior to any 
single fungicide applied alone. For example, Tersan 1991 turf 
fungicide (benomyl) is systemic and controls a variety of dis-eases including dollar spot, large brown patch, Fusarium patch and blight and stripe smut. In combination with a con-tact such as Tersan LSR turf fungicide (maneb), which con-
trols leaf spot, rust and Rhizoctonia, most early season lawn problems can be controlled. Benomyl in combination with Tersan SP (chloroneb), which controls Pythium and snow mold, will control most late-season lawn problems. In fact, Liqui-Green has found that these two combinations usually can take care of most lawn problems. Daily stresses that, at least in his area, the problem with diseases is getting worse all the time. In fact, he says he has a 
hard time finding lawns in Peoria that do not have a disease 
problem of some sort. He has found it generally takes at least two treatments and sometimes more, depending on disease and weather conditions, to bring the problem under control. Also, on brochures sent out to existing and prospective customers, he has several recommendations for home-
owners to help prevent disease damage: Ł water the lawn during daylight hours Ł collect clippings when mowing Ł maintain lawn at 2V2 to 3 inches in height Ł reseed any severely damaged areas with disease-resis-tant varieties Ł maintain good management practices, because a well-cared-for lawn will respond better to disease treatment than one which is under stress from poor management practices. Direct Drive Pump Power Rewind Reels 30" X 18" X 18" Tool Box Meet the DSM 1200 SprayMaster Lawn Service Unit Diamond Shamrock DThe resourceful company. You'll get beautiful results with the Diamond Shamrock Turf Care system ... four products that provide almost 
total control of fungus diseases and weeds. For many years, our herbicides and fungicides have been first choice with hundreds of leading turf care specialists. Broad-spectrum . . . effective . . . dependable. Our Dacthal® herbicide is a prime example. Dacthal was the first preemergence herbicide to gain wide-
spread acceptance for turf use. It won label clearance 18 years ago. Today it's the standard ingredient in weed control programs of some of the country's major lawn care firms. Dacthal effectively controls crabgrass, foxtail, creeping speedwell, Poa annua and 14 other 
annual weed pests. Daconil 2787® is the Diamond Shamrock fungicide that controls nine diseases in over 25 species and varieties of turfgrasses. Introduced in 1966, it quickly found acceptance among golf course superintendents. In recent years, Daconil 2787 has steadily gained in popularity among lawn care specialists because of its broad-spectrum control and outstanding results. Dacamine® is our postemergence broadleaf herbi-cide. It effectively controls 76 broadleaf weeds, with no vapors or fumes. We also offer Daconate® 6 post-emergence herbicide to control grassy weeds. Both Dacamine and Daconate have won strong acceptance for special uses in commercial and residential weed control. If customer satisfaction is important to your lawn care business, think first of Diamond Shamrock. For further information, contact the Diamond Shamrock 
Agricultural Chemicals Division Sales office nearest 
you:Three Commerce Park Square,23200 Chagrin Blvd., Beachwood, OH 44122; 1401 W. Paces Ferry Rd. NW, Atlanta, GA 30327; 5333 Westheimer, Suite 850, Houston, TX 77056; Commerce Plaza Bldg., 2015 Spring Rd., Oakbrook, IL 60521; 617 Veterans Blvd., Redwood City, CA 94063. --tt.;::^-" Diamond Shamrock... The name that means business in weed and disease control. LAWN CARE INDUSTRY Marketplace Joe Dunn owns Š or used to own Š a very successful car dealership in New Jersey. In October he got invited down to Dallas/Fort Worth to at-tend the wedding of his 23-year-old niece, his brother's daugh-ter. He spent some time before and after the wedding visiting 
with his brother and his family and traveled around both Dallas 
and Fort Worth quite a bit. He kind of enjoyed himself, to say the least. Two weeks later, he had sold his house in Trenton, convinced his business partner to buy him out, and he was house hunting in the Dallas/Fort Worth area. His plan: to open an executive car leasing service. He decided this after only one visit, and after 
spending the first 45 years of his life in New Jersey. Also, consider the experi-ences of Marty Greenblatt of M. Greenblatt and Associates in Dallas, an executive headhunter in recruit of tomorrow's corpo-rate giants. Shaking his head as he turned to explore a stack of unsolicited resumes that had slowly engulfed his desk, he smiled, shrugged, then set about the task of shuffling through the mound. "Look at this," he says, clutching a letter from the pile, "Now here's a guy who says he was corporate manager of a big nationwide firm and making 
sixty grand a year. Pretty fair salary, right? Well, he says he quit his job and he's selling his home up north. The guy says he can't take it up there anymore, so he's moving his family to Dallas. 
He wants a job. We get requests like this all the time." Both these stories are true, and they illustrate a point about the future of the lawn care indus-try in Dallas/Fort Worth. And the word to describe the point is P-O-
T-E-N-T-I-A-L. People like Joe Dunn and $80,000. He also says home prices are increasing at a rate of 12 to 18 percent annually. Dallas and Fort Worth homes offer more square footage and extra amenities per dollar than most other locations in the Un-ited States. Contributing to the lower cost are nonunion construction and lack of exca-
vation expense for basements. Most homes have brick exteriors and air conditioning is standard. Because of the many incom-ing new corporations, an espe-cially large selection of elegant custom homes can be found. 
Although there is a good selec-tion of resale homes available, these homes rarely stay on the market for any length of time be-cause of the rapid growth of the area. Not all the building is in the upper income brackets, how-ever. In a move that appears to be an effort to locate more moderate and low-income hous-sgüy Tt 4>' C^r ; Dallas ir Fort Worth Most of Dallas/Fort Worth lawns are either St. Augustinegrass 
or bermudagrass, which have 
higher maintenance requirements than most northern grasses. Marty Greenblatt's customers represent the growth that Dallas/Fort Worth is going through now and in the future. Almost 40 companies relocated to Dallas the first nine months of this year. With them, they are bringing executives who buy homes; not to mention the execu-tives who are already working for the existing 900 companies headquartered in Dallas/Fort Worth at present. Lawn care businessmen in the Dallas/Fort Worth area are well aware of this trend. They know that the population of what 
is called the Metroplex will jump to 3.2 million from its present 2.7 million by 1985. And they know that the number of single family homes being built to accommo-date this influx of people will raise the total of homes in the Metroplex to 750,000 from its present 629,000 in the same period. And that is a lot of poten-tial lawns that are going to need to be taken care of. As we said, they call it the Metroplex. And they call inter-sections of a number of their superhighways "mixmasters", an apt term after a visitor from out-
of-town has to negotiate them. Don Bass of Murray Devel-opment Co., a home building firm, says the "medium" priced 
home is selling for between $55-ing in upper-income neighbor-hoods like Piano, which is north of Dallas, the federal Depart-ment of Housing and Urban Development recently approved $24.2 million worth of construc-tion of this type of housing in Dallas and nearby suburbs. The Piano area concerned citizens, who are opposed to con-struction of this type of housing, have organized a petition drive to be presented to the city's plan-ning and zoning commission in 
an attempt to block the develop-ment. Executives of major lawn care companies in the Metro-plex Š companies like Chem-Lawn, Green Lawn, Lawn Doc-
tor, and A-Perm-o-Green Lawn 
Š estimate they have five to 10 percent market penetration with 
a total of 30,000 homes. Others estimate that a net-work of smaller operators Š there are about 80 or 90 lawn care companies listed in the Yel-low Pages Š may care for an-other 5,000 to 6,000 homes. Com-panies of this nature might be ones with anywhere from 25 to over 100 customers they service on a regular basis, mowing lawns and other maintenance, along 
with chemical lawn care. Also, many pest control oper-ators who provide services in-side the home also carry their services to fertilizer and pesti-cide spraying on the outside. One 
operator estimates there are 20 such companies operating in this fashion in the Arlington area alone. "When I first started out eight years ago," says Tom Gunn, Lawn Doctor of Fort Worth, "there was a lot of skepticism both on the parts of the pros-pects and bankers. "There is a real demand for our services now," says Gunn, and he points to the number of 
new companies getting into the 
business every year. "There is a definite market here," says Steve Beagle, regional manager for Chem-Lawn Corp., based in Dallas, and a traveled ChemLawn veteran at age 29. He agrees that many com-panies are relocating to Dallas/Fort Worth and the rest of the Sun Belt, and it can only mean increased possibilities for lawn care services in the future. Beagle said that in some developments, lawn care is almost the rule, with some areas having 30 to 40 percent pene-tration, with five or six houses in a row receiving service in some places. But the customers are tough, the lawn care businessmen say. "They are more picky in Dallas than up north," says Ray Hall-ford, Lawn Doctor of North There is one word to describe the lawn care market in Dallas/Fort Worth, and that is P-O-T-E-N-T-I-A-L. The population of the Metro-plex is predicted to jump to 3.2 million from its present 2.7 million by 1985. Dallas. "They are more demand-ing here than anywhere else. The programs that we have to deliver 
down here are more difficult than up north, but the people who have moved from there ex-pect the same end results." Who is the typical lawn care customer in the Metroplex? In 
most cases, he is between 28 and 35, with both he and his wife working with a combined family income, of between $20,000 and $25,000. But estimates by lawn care businessmen have shown that anywhere from 10 to 25 per-cent are over 55. "They may be older, but they still take pride in their lawns," 
says Gunn, who estimates 10 per-cent of his customers are on social security. With many of the big com-panies moving down to "the 
Dallas/Fort Worth area, they are bringing along a large number of executives. And as Ron Phillips 
of Phillips Lawn and Tree Ser-vice in Arlington says, "The executives are moving in, and they have a lot of money to spend." And many of them are spend-ing it on lawn care. As Terry Picklo, branch manager of the ChemLawn operation in North Dallas says, "In the area that we service at least, the people who are moving down here don't have a lot of time to work on their lawns but they still want it look-ing good." And Dean Botlinger, of Chemical and Turf Specialty Co., Inc. a supplier, says, "The mid-dle class is receiving this ser-vice; the salesmen don't want to mess with their yards." Transferred executive or not, once the man becomes a home-
owner, he has to be approached in a certain way. "Our biggest competition right now is the homeowner himself," says Chuck Briant, Lawn Doctor of Richardson. And Dennis Jones, Lawn Doctor of Piano, adds to this, "People still think it costs too much." He has put together a comparison chart that he takes 
on sales calls. On this chart is a comparison of what it costs the homeowner to do it himself, based on prices at a bargain lawn and garden store. "Many homeowners don't realize how much they are spending to take care of their lawns," Jones said. "And when they find out the basic cost, plus all of the time it takes them, it makes my selling job easier." For many in the Dallas/Fort Worth area, lawn care is not a luxury; for some, it is viewed as a status symbol. "It is a bit of a bondage for a guy who works 
hard all week to have to spend his whole weekend keeping his yard in shape," says Gary Dickinson of Texas Green Lawn. And Rick Eldred of A-Perm-o-Green Lawn in Fort Worth tells of the lady who lived on a corner lot and wanted two of the signs Eldred's company hands out with each application Š one to face 
each street. When Jerry Herring, Lawn Doctor of Arlington and Grand Prairie, first started in business six years ago, he says, "The peo-ple used to eyeball you up and 
down, and it was darn hard to make any impact on them." "But 
now," he says, "they call me." Gunn adds to this that it is a mat-ter of consumer education when he first started out, "Convincing the potential customers why this 
type of lawn care program is Dallas/ Fort Worth from page 17 good for the turf, overcoming sales resistance/1 Rick Eldred agrees. "Our big-gest problem is convincing them why they need four applications a year." But he says that most of the homeowners want to be edu-cated, want to learn what is good for the turf in terms of mowing, watering, etc. Tommy Isbell, who owns the Dallas franchise of A-Perm-o-Green Lawn, holds block parties for customers that are concen-trated in one area. "We just round them up and tell them that this is no magic juice that we're squirting on here, and that no matter what we do, the lawn is not going to look good unless they keep it up correctly." wmmmmmmmmm Briant is involved with radio talk shows on local stations and also speaks at many monthly gar-den club meetings. "As people 
become more aware, and they are every day, this business is go-ing to grow, and it is part of our job to educate them" Briant said. But discussing the typical lawn care customer in the Dallas/Fort Worth areas might be a bit incorrect, because Dallas 
and Fort Worth are different in many ways. "Driving the 30 miles from Dallas to Fort Worth is like driv-ing to a whole different world," Eldred says. He points out that 
Dallas has a lot of turnover in 
residents transferring in and out, 
particularly in the northern part of town and the northern sub-urbs. "Fort Worth is a lot more conservative than Dallas, which is more jet set. "My wife won't even let me go over there much," he jokes. Gunn says that there is prob-ably more income in the Dallas area, and that Fort Worth has an older, more stable atmosphere. But there is a lot of rivalry be-tween the two cities in spite of their proximity to each other. This is one reason ChemLawn, in early November, opened a Fort Worth branch after servicing it for years from the Dallas out-lets. "People like to be dealing 
with a Fort Worth company, call-ing a Fort Worth number. That is one of the reasons why we 
opened the outlet. The main reason is that we have so much 
business over there now, we need another branch closer to better service our customers." The typical Dallas/Fort Worth lawn might be between 6,-
000 and 7,000 square feet, is most likely bermudagrass or St. Augustinegrass, or probably a mix of the two. There is some Tif 
bermudagrass, and even some ryegrass. Much overseeding is done with fescue. The weather in Dallas and Fort Worth is moderate. The an-
nual average temperature is 65 degrees. About 32 inches of rain fall yearly. Winter cold fronts are infrequent, and the average 
daily winter temperature is often in the 50's with evening lows seldom below freezing. The Metroplex receives little snow. In August, the hottest month, temperatures reach 95 
degrees, but, by January, the coldest month, temperatures fall to an average of 45 degrees. The growing season is 355 days a year. The sun shines over the Dallas/Fort Worth area about 65 percent of the time. Lawn care operators in Dallas and Fort Worth have to deal with 
a highly alkaline soil, and often have problems with enough 
water availability, and this past year was no exception. Despite the average, the last three years have been extremely cold, and there have been some problems with winter kill. Insect problems mentioned by lawn care businessmen, in-
clude chinch bugs, grubs and armyworms, and bermuda mites. have the best of both possible worlds with their franchise setup. "We are individual oper-ations," Hallford says, "so we can give our customers person-
alized service. But we still have the knowledge and backing of 
the home office in New Jersey and the support and visibility of the other seven franchises in this area. Rick Eldred is the vice presi-dent and general manager of the A-Perm-o-Green Lawn fran-chise for Fort Worth. He has of-fices in Hurst to the northeast. He services Fort Worth, Arl-ington, and the "Mid-Cities" (be-tween Dallas and Fort Worth) of Hurst, Euless, and Bedford. He has 1,100 customers. He also has embarked on a landscaping pro-gram because he has had so much demand from his cus-tomers. He has always done tree and root feeding, although he does not do weed control, except Fifteen successful lawn care businesses in the Metroplex There are 87 firms in the Metroplex area that handle some form of lawn maintenance. More 
than 50 of these work in the 
Dallas area and 34 work in Fort Worth. The firms range from chemi-cal lawn care companies such as ChemLawn Corp. with three branches and 18,000 customers 
in the total Metroplex to some companies with 25 full-time cus-tomers. Having only 25 customers does not necessarily mean the 
business is small. This is be-
cause full lawn maintenance on a weekly, bi-weekly, or monthly 
basis can reap as much business as 15 to 20 customers of a chemi-cal lawn care company. Following is some back-ground on 15 lawn care com-pany principals in the 
Dallas/Fort Worth area, each with some different ideas that have made him successful over the years. Chuck Briant, is president of Lawn Doctor of Richardson. He has an accounting background, had some experience working for a lawn mowing company and decided to try the franchise when he saw an ad in the Wall Street ]ournal. The Richardson franchise had been operated before, but badly, by another individual. When he started four years ago, it took him almost IV2 of those years to get the business turned around. He has about 1,200 cus-tomers, and runs about 15 people and three trucks in the spring. Ray Hallford, 32, is the presi-dent of Lawn Doctor of North Dallas. He holds a marketing degree, and was a sales repre-sentative for Colgate-Palmolive. 
Like Briant, he also saw an ad in the Wall Street Journal, checked the market out and decided to go into business. He bought out an 
existing franchise and is in his fifth year. He has about 1,800 Beagle Dickinson customers in a five-square-mile area. Dennis Jones, 38, is the presi-dent of Lawn Doctor of Piano, which is one of the richest sub-urbs of Dallas. He has been in the business one year and holds an engineering and business degree and has worked in sales and market research for Bell 
Labs, IBM, Texas Instruments and other major companies. As Hallford says, "We feel we make money being concen-trated. We save money because one of our trucks might put only 7,000 miles a year on it. We also get a lot of our competition's business, because we usually are closer and can act more readily 
on a customer's wish." The three buy local and design their own programs based in part on input from Texas A & 
M University's extension ser-vice nearby working with Dr. James McAfee and others. As with all Lawn Doctor fran-chises, they apply only granular lawn materials. "We feel it lasts longer," says Briant, "and we feel it is necessary because of the 90-95°temperatures we get down 
here. And with the 20-foot swath our machinery throws out, it can be as fast as you need to be." All three of them feel they Dunlop One lawn care businessman sponsors block parties to tell his customers (ithis is no mazic juice we're squirting on here99 ana that proper maintenance on their part is necessary too. Disease problems include brown patch (ChemLawn's Beagle says that during certain times of the season, his company might receive between 30 and 50 calls a day on this problem), grey leaf spot, Helminthosporium dis-eases, and St. Augustine De-
cline, or appropriately, SAD. This disease is caused by virus particles so small that an elec-tron microscope is needed to see them, according to Norman L. McCoy of Texas A & M Univer-sity. When it strikes, St. Augus-tinegrass shows symptoms of mottling, yellowing, stunting, and sometimes death. There are at 
present no known chemicals of on a spot basis. He worked for the company vice president, Jim Duncan, in the home franchise in Austin, and over a year ago started in Hurst. One thing Eldred stresses is service. The day before most of his sprayings, he or his secre-tary/wife Carol call the cus-tomers to say they are coming out the next day. This warns them to keep the dog or children off the law, if necessary, and also is a chance to do a little public rela-tions for the company. Also, if his customers are not satisfied, he will guarantee to respray the lawn with 30 days or Š a last 
resort Š refund the money. Like many of the companies in the Dallas/Fort Worth area, 
Eldred uses a liquid program. 
"We try to put grass on a level, with education of our customers as one of our main ideas," Eldred said. Another marketing tech-nique that Eldred and other fran-
chises in the chain use is signs placed on a lawn after each 
application. The customer sees it 
as a status symbol, and again it is public relations and free adver-tising for the company. He ran three trucks this past year, but will be expanding next year as he is looking for 100 per-cent growth. He says he wants his "sprayers' minds on produc-tion," and next year will be going to a system similar to Chem-controlling this virus disease, although progress has been made in finding varieties that are toler-ant or resistant. Problem weeds include dandelion, crabgrass, chick-weed, dallisgrass, clover, plan-tain, dichondra, johnsongrass, henbit, and Poa annua in the winter. Botlinger says that except 
for grubs, the weed problem is four times that of insects. Bermudagrass is naturally a higher maintenance turf, requir-ing much more nitrogen, for example, and the lawn care pro-grams reflect it in amount and cost of applications. As Chem-Lawn's Picklo says, "Many of our customers are from up north and they are used to the way their 
fescues and bluegrass looked, and knew what it cost them to get it that way. When they move down here, they want the same results, but they can't get them at the same price." Some typical programs might include: In the spring, the Lawn Doc-tor franchises generally fertilize with a fast-release for spring green-up, plus slow-release for long lasting effect. They also in-clude a broadleaf weed control as required. In late spring, they 
come in with about the same application. They do the same in early summer, and add insect 
control for chinch bugs, army-worms, and other insects. Late summer is the same as early summer, with a concentration on grubs. In the fall, they concen-trate on adding iron, zinc, and 
magnesium to their fertilizer mix for root development during the winter. ChemLawn starts out in early spring with a balanced fertil-
izer, and also a heavy rate of 
slow-release nitrogen. They also include broadleaf weed control. Late spring is the same and they add insect control. Summer is the same and they add grub control. In the fall, it is the same and they add brown patch control. On high-quality bermuda-grass lawns or Tif bermudagrass lawns, they offer a separate pro-gram at a slight additional cost. It includes five applications, and is based on use of a crabgrass pre-
emerge to keep out Poa annua in the winter and crabgrass in the spring. The advertising and sales techniques of most of the com-panies do not vary much except 
for the amount of money put into each effort. Most of the Dallas/Fort Worth lawn care businessmen agree that word-of-mouth is their best advertising. Herring says 50 per-
cent of his business comes from 
referrals; Isbell gives a price 
break if enough people in one ^mÊÊmmm Jones operating as far away as Cali-fornia. He started with the com-
pany in February of 1970 as a 
lawn specialist in Toledo, Ohio, near his home town. He has 
moved up the ladder, working in Detroit, Indianapolis, and finally moving down to be branch man-
ager at the ChemLawn Richard-son branch, north of Dallas, in June of 1975. He is 29. There are now three branches in the Dallas/Fort Worth area. Terry Picklo man-ages the Richardson branch with 9,000 lawn customers; Rod Mills is manager of the South Dallas branch with 6,000 customers; and Terry Cahill is manager of the Fort Worth branch with 3,000 
customers. The Richardson branch is operating at full capacity this 
year, and ChemLawn is consid-ering the possibility of opening up two more branches within the 
next few years. They probably would be in Carrollton, a suburb northwest of Dallas, and in Gar-land or Mesquite to the east of Dallas. ChemLawn runs two differ-ent programs in Dallas/Fort Worth area. They do what Beagle calls four "rounds" Š or applica-tions, on St. Augustinegrass, a program which is less expensive than the five "rounds" required for bermudagrass. The fifth application on the bermuda-grass is usually applied in late November or early December, Lawn's with the city of Fort Worth and its suburbs divided up into sections. The men will make 
all calls and do the servicing and 
applications. "I can't emphasize enough the potential of this business," Eldred says. "I was in this busi-ness three months and I was making money. And because it is fairly seasonal, we are going into landscaping, trying to turn it into a year-round thing. We are also 
looking into the installation of sprinkler systems." Gary Dickinson, 29, is the owner of Texas Green-Lawn. He works exclusively in the Rock-wall County area east of Dallas, which is the second fastest grow-ing county in the state. It is just like Dickinson's business Š 
small now, but he hopes to ex-pand as the city and county 
around him expands. Along with fertilizer and pesticide applications, Dickin-son also offers mowing, hydro-mulching, and other lawn maintenance. He handles cus-tomers on a steady basis, although he will take on one-time cleanup jobs. "It's like a haircut; people feel if they can get a pro-fessional to do it once, that they can keep the maintenance up," he said. Rockwall's population is 9,000 within the city limits, and about 12,000 altogether. Old Rockwall is mostly farmers. New Rock-wall is the executive's from downtown Dallas who live in $80,000 homes and go bass fish-ing on their boats in the nearby 
lake. "ChemLawn and some of the other companies have cus-tomers out here," he says of Rockwall, which is about 30 
miles east of Dallas. "But it's just out far enough that they have to charge a premium, and that is where I pick up the business." His biggest problem now, and it may be one many lawn mainte-nance firms face, is finding a mower with the largest swath 
applicable for the residential property. He mostly has to use 20 
or 21-inch mowers, and has been using a 52-incher, but has had some problems with "rising and scalping". His other problem, and it is also one many Dallas/Fort Worth 
area lawn care businessmen say they face, is finding good labor. Steve Beagle is ChemLawn Corp.'s regional manager out of the Dallas office, but has responsibilities for branches Herring Hallford The Eldreds Dallas/ Fort Worth from page 19 neighborhood sign up. He even gave free service to one man who got 10 people on his street to sign up. Dickinson estimates that most of his business comes from refer-
rals with newspaper ads second, 
direct mail third, and virtually no response from his yellow pages ads. Many of the seven Lawn Doc-tors get together and try to have an ad in either the Dallas Times-Herald, Dallas Morning News, or 
Fort Worth Star-Telegram every 
week. They also rely heavily on door hangers. They have spent some money on television advertising over the years, says Gunn, and are planning on doing more television advertising this upcoming season. "Television is hard to mea-sure for return, but is more of an image thing," Gunn says, "and 
that is part of what we are look-ing for. We feel radio is worse than television, because it is so hard to reach a particular audience." The A-Permo-Green fran-chise operation, which is based in Austin, but has a franchise in both Dallas and Fort Worth, has 
advertised in the prestigious 
Texas Monthly magazine, with an apparently good response, 
according to vice president Jim Duncan. They do heavy news-paper advertising in March through May in both cities, get-ting as many as 25 calls in a few hours on Saturday morning after running an ad about grub prob-lems. They plan on allotting more money to advertising this coming season, with even some radio and television. ChemLawn tries to run half-page ads every day in the 
Dallas/Fort Worth area. They spend 60 percent of their ad budget in the first ten weeks of spring and drop off a bit in June and July. They are doing some testing for radio and television ads, and also rely heavily on the A survey of lawn care operators Dallas/Fort Worth shows that they expect a 40 percent growth in the number of customers they hope to be servicing next year. mailing and distribution of bro-chures, 350,000 this past season alone, hitting about 50 percent of possible business in the Metro-
plex. A-Perm-o-Green Lawn dis-tributed 60,000. During the peak season, Her-ring has eight phone solicitors and eight salesmen, all part-timers and commission. Eldred usually relies on being invited to sales calls but is thinking about 
going door-to-door this next season. He says he closes 67 per-cent of the lawns he estimates. What does the future hold for the lawn care market in 
Dallas/Fort Worth? For starters, in Successful from page 19 and it includes a preemergence weed control in an attempt to keep the winter annuals out, as well as crabgrass in the spring. About 20 percent of the custom-ers receive this fifth application. The branch manager of the Richardson branch, Terry Picklo, is 25 and a graduuate of Michi-gan State's two-year turf pro-gram. He has worked in Detroit, Dallas, Florence, Kentucky, and Chicago. He supervises 21 full-time employees, including secre-taries. He estimates that his lawn specialists can handle about 25 to 
30 calls a day, and thus starts them out with 525 customers on a route. "Up north we start them out with about 570 to 600, and work them up to 650," he says. "But here, we peak at about 570. The reason for this is that there are 
more fences of the six-foot stock-
ade variety down in Dallas un-like the four-foot cyclone fences that are predominant else-where. Simply, the fences are more difficult to climb over." Thelda Dunlop is owner of the Bill Dunlop Lawn Service, started in 1947 by her late hus-band. "He was the first man in Dallas to start a business strictly for lawn maintenance," she said. 
He was a landscape architect and started with one truck and worked on jobs himself until he got up to four trucks a few years later. He learned most of his knowledge at Lambert Land-scape Co., Inc., a large firm in the Dallas area. She runs seven five-man crews during the peak season 
and keeps about four crews on 
all year-round. She services 95 percent of her accounts every week, including Lamar Hunt, owner of the Dallas Cowboys. She charges by the man by the hour for each crew, and bills once a month. Jerry Herring, 40, is the presi-dent of Lawn Doctor of Arling-
ton and Grand Prairie just east of Fort Worth. "I wanted to get into a business of my own, and I saw lawn care as the coming thing," he said. He had worked in retail-ing as a manager of a number of large stores in the Dallas/Fort Worth area. During his peak season, he has 25 employees, including four office girls. He also runs the Mid-
Cities Tree Spraying Co. out of his headquarters which, though 
bigger than his kitchen where he worked when he first started, are even now becoming cramped. He will begin construction of a new building next year. He has 1,200 customers in Arlington and Grand Prairie, 300 customers in Irving with his brother, and 400 customers with the tree spraying 
company, or 2,000 altogether. Ferraro He has eight full-time sales-men and eight phone solicitors who work out of their homes, and he gives them a dollar commis-
sion per sale. He has divided the cities up into areas for his sales 
force to cover. "People in general have been ripped off very badly in this 
business," he says. "We offer 
nothing but service, and I just 
drill it into the guys that are go-ing out to do applications. We stress that they ask the customer if he has any questions." He is hoping to have between 2,500 and 3,000 customers next 
year. His long-term goal is to be 
doing a half-million dollars 
worth of business after 10 years. After five years, he is halfway there. Tommy Isbell owns the A-Perm-o-Green Lawn franchise 
for Dallas and works out of of-fices in Richardson, within the shadow of ChemLawn head-quarters. The former University Duncan Gunn of Texas football safety next year will be opening franchises in Tulsa, Okla.; and Midland, Odessa, and Wichita Falls, all in Texas. "We have done much better than my projections," he says of his first year in business. "I have never been in a business where I 
have made money the first year." But a lot of that money will be go-ing into expansion in the Dallas 
area next year with two more trucks ordered to start the season to go along with the two trucks he 
is running now for 1,100 custom-
ers. He hopes to have six trucks 
by the end of next season. He will expand his business by putting a substantial amount of money into advertising. To build up to his planned three million square feet of commer-
cial space and 3,000 customers, 
he is also considering a land-
scape operation. Ron Phillips, 27, is the owner of Phillips Lawn and Tree Ser-vice. He works mostly in the Arl-ington area near Fort Worth, and is involved in total lawn mainte-nance, both for commercial and residential accounts, from land-scaping through maintenance. Fred Ferraro owns Fred F. Ferraro Lawn Maintenance. He is 48 years old and grew up doing lawn care on the North Shore of Chicago with his father. He married a girl from Dallas in the 
early 50's and took a job with the Phillips at least 40 percent growth next year alone, based on a survey of a good percentage of the lawn care companies. This is among the majors, and comes out to 
about 12,000 new homes receiv-
ing lawn care next year, or over $1.2 million dollars. And this does not include smaller com-
panies who do a steady dollar volume, but are fairly stable and do not have as much growth. There is no reason the growth could not be more than that. With market penetration at only the five to 10 percent mentioned be-fore, there is room for growth and healthy competition. Many 
of the companies are only two 
years old, with new franchises and branches opening up this 
past season. And there are reports of others going into busi-ness next year, including at least 
one major national operation. "There are not going to be any quantum jumps," says Jones of Lawn Doctor of Piano, a new operator himself this past year, "it all depends on people becom-federal Internal Revenue Ser-vice and did lawn care on the side. He went into it full-time in 1955. "I'm small, but I'm the best," he says. He does all operations for lawn and tree care except major tree pruning. As many 
others have said, "One of my big-gest problems is labor. That is why many companies don't get too big. They can't get enough good labor," he said. Tom Gunn is the president of Lawn Doctor of Fort Worth and 
has had his franchise for eight years, the first in Texas. He has about 50 customers now and han-dles it on a part-time basis. He is a retired Air Force colonel. He feels there are 2,000 and 5,000 
potential customers in his area that he could get if he had time to reach them all. With his dis-tributorship for Lawn Doctor in 
Dallas/Fort Worth, he recently helped sell a franchise to his ser-vice manager Jim Blalock to han-dle the West Fort Worth section. Blalock has only 160 customers now but is looking to double it next year. Gunn's major plan through the years to be profitable has been concentration and says he turns down business that is too far away to be economical. "We only take it if there are at least 15 to 20 homes in an area to make a day profitable," he said. Part of his distributorship is to promote growth in the Dallas/Fort Worth area, and says that in a couple of years they will have 15 to 20 Lawn Doctor fran-chises in that area. "This area is growing," he said. "One published estimate 
has stated that the population of the Metroplex area will be 3.25 million people by 1985, com-
pared to 2.7 million people now. This is mostly because business is moving to the Sun Belt. And that means a lot more homes to be buijt with a lot more lawns to be cared for," he says. ing more aware. As they do, there will be more and more business." And, as Herring says, for the last six months, "they have been driving those nails around here." Homes are indeed being built. "I live in Arlington, and I'm getting calls with street names I don't 
even know," he says. Texas Busi-ness reported in its November issue that residentail building is 
five times what it was 10 years ago. Botlinger says that home building is at least four months 
behind, and that it is very diffi-cult even to get a painter or a drywall man. He says much of 
their building is going on be-tween Piano and Fort Worth, with quite a bit of construction near the Dallas/Fort Worth Air-port situated between the two cities; also, North Irving. Other building has been going on in Arlington, Mansfield, and Grand Prairie, outside Fort Worth; the mid-cities of Euless, Hurst, and Bedford; and Allen, McKinney, and Sherman, north of Dallas. Also, Garland, Rock-
wall to the west, just to name a few places. John D. Miller, president of Sanger-Harris developers, calls the northeast quadrant of Tar-rant County, which is basically Richland Hills and North Rich-
land Hills, north of Fort Worth, has one of the most exciting growth potentials of any area in the Metroplex. He says the area has better land values than Dallas, so development will be a factor there too. The two largest companies, ChemLawn and Lawn Doctor, are also planning substantial growth in the Dallas/Fort Worth areas. In the next four to five 
years, ChemLawn hopes to 
eventually have four or five 
branches, all built to handle be-tween $1 million and $1.2 mil-lion dollars of business. With seven franchises now, Lawn Doc-tor has about 7,000 customers with only one-third of the area blanketed. They are looking for another 10 to 15 franchises, and another 10,000 to 15,000 
customers. Build your reputation for beautiful turf-even undertow maintenance... PLANT Kentucky Bluegrass A newcomer to the ranks of low maintenance Kentucky bluegrasses...one we're glad to stake our reputation on. And you will, too. Because Birka has consistently proven its ability to maintain attractive appearance under low maintenance programs throughout eight years of testing at research stations in the U.S. and Canada. If mildew or other common turfgrass diseases are a prob-lem in your turf areas, Birka is a wise choice. It's ideal for golf courses, home lawns, athletic fields, any area which demands a combination of hardiness and good looks. You won't have to pamper Birka. Yet if you do, it will re-ward you with even better performance. Birka greens up early in the spring and keeps its dark green color late into fall. Its narrow leaves, excellent creeping ability and dense growth provide a beautiful turf even under heavy use. Birka is a turfgrass that can build your reputation. It's building ours! E. F. Burlingham & Sons, P. O. Box 217, Forest Grove, OR 97116. Phone: (503) 357-2141; Telex: 36-0274; Cable: Burlingham. E.E BURLINGHAM & SONS m Why TERSAN fungicides give you ŁI Lawn LEAF SPOT (Helminthosporium spp.) on bluegrass. LEAF SPOT on bentgrass (melting-out stage). RUST (Puccinia graminis) on bluegrass. TERSAN LSR Turf Fungicide controls Leaf Spot and Rust. It is also effective against Large Brown Patch. <4P> TERSAN a LSR DOLLAR SPOT (Sclerotinia homoeocarpa) on bentgrass. LARGE BROWN PATCH (Rhizoctonia solani). FUSARIUM BLIGHT (Fusarium roseum and Fusarium tricinctum). TERSAN 1991 and TERSAN 75 effectively control Dollar Spot and Large Brown Patch. TERSAN 1991 controls Fusarium Blight. *In order to help reduce the possible development of. tolerant strains of dollar spot it is recommended that TERSAN 1991 be used in conjunction with TERSAN 75 or another suitable contact fungicide. TERSAN m 1991 RSMI75 irT-.^r; Š-**Š| WCTSU* NT UH I"' " 1 " ' i TYPHULA BLIGHT or Gray Snow Mold (Typhula itoana). r. ¿ * XSPr ^ Š : W N * v , ^ : < P^ a .. ' \ '¿ V a' * TYPHULA BLIGHT or Gray Snow Mold, close-up view. PYTHIUM BLIGHT or Cottony Blight (Pythium spp.). TERSAN SP provides outstanding 
control of both Typhula Blight 
and Pythium Blight. TERSAN E9I SP mam mm Disease Protection. i You're faced with a lot more than one or two lawn disease problems. That's why you need the Du Pont TERSAN program. It gives you protection against just about every disease you will ever encounter. But you get more than proven, effective control with the TERSAN program. You get economical control as well. You use just the treatment that works on a given problem. There's no waste. No extra expense. You pay only for the specific treatment to control a specific disease. And it's more effective. Because you zero in with prescription precision on specific diseases. You use one right treatment applied at the right rate at the right time to achieve the most 
effective control. So, if you want to keep your customers' lawns greener for less 
money, use the TERSAN lawn disease control program. It's the best way to obtain protection against most lawn disease problems. With any chemical, follow labeling instructions and warnings carefully. (fflfflP> Lawn Products us P»T»IMC MONEYWISE Only $100 put him in aerification business Nine aerators and 20 years ago, John Pendleton took $100 and put himself in the aerification business. And his A AA Aerifying Service in South Euclid, Ohio has been making money ever since. He charges $25 for the first thousand feet of aerifying a home lawn, and $6 for every thousand feet after that. That comes to about $60 for a 6,500 square foot lawn, and about $80 for a 10,000 square foot lawn. And as Pendleton says: "I have a hobby that makes me money." But it is not going to be a hobby for long. Right now he works with the local phone company as an estimate assigner. In fact he has passed up three promotions over the years because the jobs would not have allowed him the time to work with his lucrative aerification business. But after 32 years with the phone company, Pendleton will be retiring soon at age 55, due to a special program available to long-time employes. "I want to get out and pursue my first love Š turf," he says. He gets a lot of his business by being referred from two of the largest lawn care companies in the Greater Cleveland area Š ChemLawn Corp. and Davey Lawnscape. Also, a lot of his business comes from repeat customers and word-of-mouth advertising. Over the years, he has been putting much of his money into the business buying both new and used equipment for his aerification operation. His units cost anywhere from about $300 to $800, and he finds he gets the most versatility for his purposes from self-propelled units manufactured by Hahn, Inc., Evansville, Ind., one of which is over 25 years old. He has toyed with the idea of using tractor-drawn equipment, but has not bought any yet. Other manufacturers of aerators 
include: Dedoes Industries, Inc., Walled Lake, Mich.; Howard Rotavator Co., Inc., Harvard, 111.; Jacobsen Manu-facturing Co., Racine, Wis.; F.D. Kees Manufacturing Co., 
Beatrice, Neb.; Power Spike Manufacturing Co., Walters, Okla.; ProTurf Division of O.M. Scott & Sons, Marysville, Ohio; and Ryan Turf Equipment, Lincoln, Neb. INTERNATIONAL Care of lawns in Europe not special as in U.S. Except for a few estates, lawns in Europe typically take a back seat to other garden plant-ings, according to American turf-grass notables who attended the Third International Turfgrass Conference earlier this year in Munich, Germany. For one thing, the price of a building lot is so expensive Š around $60,000 for a small lot in Stuttgart, Germany Š that not a great deal of spaciousness is possible. Also, many of the cities and villages were built, and are being retained, in the age-old design of 
buildings flush with the street. 
Even new houses in countries 
where population pressure is not quite so great, as in France, devote only a narrow strip of ground perhaps 10 feet wide to a buffering lawn between road and house. "As for the backyard, almost everywhere the preference is for vegetable gardens, fruit trees, 
vineyards and ornamental flowers," according to Dr. Robert W. Schery, director of The Lawn Institute, Marysville, Ohio. "The emphasis is upon practi-cality, not upon landscaping tied to outdoor living space, as is characteristic of America," he said. It is thus not surprising, he said, that a lawn products market 
has not developed in Europe to the extent that it has in the Un-ited States, However, stirrings 
are now beginning that resemble the innovations that gave birth to a new lawn products industry in the United States about 50 years ago. This led to development of special lawn cultivars, powered equipment and special lawn pro-grams. But it seems likely that this in-terest will remain stepchild to that of sport fields, at least for the time being, he said. Athletic fields, used mainly for playing soccer on the Continent Š and additionally cricket and rugby in Great Britain Š are the darlings of the turfgrass industry. "Several firms are beginning to develop a complete line of products that will encourage the improvement and proper care of 
lawns, patterned, perhaps, after the lawn care programs initiated in the U.S. around mid-century," Dr. Schery said. "With typical European atten-tion to detail, some of these look more efficient and adaptable than what we have in the U.S.," he said. Of course, the countries are smaller, and climatic differ-ences are not so great, allowing 
concentration on a limited set of conditions. For example, irriga-tion is not generally a necessity in a country like Switzerland. Programs being developed by manufacturers run the gamut from special equipment, such as sprayers, aerifiers, seeders, scarifiers and soil levelers, through herbicides, slow-release fertilizers and combinations of new cultivars proportioned for planting, topdressings and other materials designed to bring up the seeding with surety and a minimum of bother. "Learning about European lawns and turfgrasses is es-
pecially of interest because America inherited most of its customs from Europe, and all of its leading cool-season turfgrass species," Dr. Schery said. "In fact it is rather amazing that such outstanding lawn grasses as Kentucky bluegrass, perennial ryegrass, fine fescues, most bentgrasses and a number of species less-utilized for fine turf, awaited introduction in North America before rising to such prominence" he said. "They needed American space, and the American suburban life-style." TRAINING Cushman announces training school program More than 200 persons are ex-pected to graduate this winter from Cushman-Ryan's factory service training network. Ivan Vagts, national service manager, said the curriculum in-cludes 21 classes offered on a 
rotating basis in four cities. The 
specialized 2V2-day classes are available to both Cushman-Ryan 
customers and dealer mechan-ics. "We pioneered the factory service training network last 
year and were pleased with re-
sults," Vagts said. "So this year we have expanded our pro-gram." Centers will be in Atlanta, San Francisco, Lincoln, Neb., and Fairfield, N.J. The classes 
are conducted on a rotating 
basis. Ryan classes will spotlight the aerification product line plus sod 
cutter equipment. The Cushman program includes comprehen-
sive classes on engine repair and the drive train assembly. Vagts said registration forms are available by contacting him or any Cushman-Ryan dealer. 
Cushman-Ryan, a division of Outboard Marine Corp., is head-quartered at 920 N. 21 St., Lin-coln, Neb. 68501. ror customer satisfaction, for priced-right formulas and top service, it's Pro-Lawn for your turf food requirements Go and grow with the source that helps you assure customer satisfaction, Pro-Lawn Products. Whether you prefer standard Pro-Lawn priced-right dry and water soluble formulations or want realistic 
quotations on your own formulas, under your own label, Pro-Lawn is the one to call. Consider these four reasons why: 
Ł Major production facilities throughout the Northeast. Pro-Lawn is a part of one of the nation's leading producers of mixed fertilizers. Ł Nationally recognized quality control laboratories. Ł Complete line of field-proven formula-tions available. Also both liquid and ammoniated dry turf foods. Ł Customer production and packaging available to your specification. For complete details and quotations on your requirements, call or write C. W. Dinsmore, 315-477-6112, Pro-Lawn Products Inc., 
Box 4908, Syracuse, 
New York 13221 prolawn MULCHES Hydraulic seeding process used to establish home lawns The hydraulic seeding process evolved from the need for quick establishment of vege-tation on steep slopes along road-sides. Today it is not only used to seed areas which are inaccessi-ble to conventional seeding 
equipment, but also for the es-tablishment of home lawns and other turfgrass areas. According to Charles H. Darrah, extension turfgrass 
specialist at the University of Maryland, hydroseeding or hydrograssing usually refers to the process of applying fertilizer, lime or other soil amendments with seed or sprigs in a slurry 
with water. When mulches and tackifiers are added to the slurry, the process is usually referred to as hydromulching. To achieve good results when hydroseeding, establishment must be at the proper time of the 
year. In Darrah's area, early spring Š or about February 15 to 
March 15, is considered an ac-ceptable seeding period, along with the period between August 15 and September 30. At these times of the year, temperature and moisture relationships are 
normally optimum for good ger-mination and seedling growth. Turfgrasses seeded during these times have a greater chance to develop an adequate root system to support the plant. Unfortunately, Darrah says, much hydroseeding is done dur-ing other times of the year with 
the misconception that the addi-tion of a mulching material will overcome the problems associ-ated with low moisture in the surface soil or cold soils. Mulches aid in the control of erosion and help provide a 
favorable microclimate for seed germination and seedling 
growth. A favorable micro-environment for seedling germi-
nation is one which contains suf-ficient moisture for the seed to 
absorb water and also maintains the temperature in the proper range for germination of that 
species. Straw is one of the most effec-tive and commonly used mul-ching materials, Darrah said. It 
provides a favorable micro-
environment for establishment 
as well as excellent erosion con-
trol when applied at the proper 
rate. The most effective straw mulching rate ranges from 80 to 100 pounds per thousand square feet, or about IV2 to 2 tons per acre. Straw mulches can be ap-plied manually or mechanically 
with a mulch blower. Straw used in the establishment of high quality turf areas should either be free of unobjectionable 
weeds or fumigated to guard against contamination from weeds. Although one of the bast mul-ching materials, straw has several disadvantages. It is relatively expensive and if not 
clean it may be a source of 
weeds. Straw is also more sub-ject to blowing than most mul-ches and requires tacking to reduce this problem. And, lastly, straw cannot be added to a hydromulching tank mix, but must be applied after seeding. Another widely used type of mulch is the wood mulches. Ex-celsior, wood chips, wood shav-ings, shredded bark and pine needles are effective in controll-ing erosion and in providing a favorable microenviroment for germination and seedling estab-lishment. The fiber mulch materials are those which are commonly used in hydromulching tank mixtures. True "hydromulch" is usually produced from aspen, alder and hemlock wood fibers. Other 
fibers produced from waste paper, corrugated paper boxes, dairy waste, ground straw, ground newsprint, rice hulls, seed screenings and cubed alfalfa are also used in hydro-mulching. Studies in Texas have 
shown that the virgin wood fiber 
mulches function the best in 
holding the seed in place and producing a true mulch effect when used in the range of 1,000 to 3,000 pounds per acre. Organic seeding additives are sometimes used in hydro-mulching. In most cases the addi-tion of fiber increases the effec-tiveness of these additives. In some cases, incompatibility may result between fertilizers in the tank mix and some inorganic seedling additives. Plastic emulsion products are also used as tackifiers for mul-
ches. These materials, polyvinyl acetate homopolymers and vinyl 
acrylic copolymers or copolymers of methacrylates and 
acrylates, all retard soil erosion when properly used. They form a crust when used as a seeding ad-
ditive and may inhibit seedling 
development of turf. COMPANIES Hahn names distributor in Lansing, Michigan Del Doubler, sales manager of the Outdoor Products Division of Hahn, Inc., Evansville, Ind., announced recently that the Lo-renz Service Co. will now dis-tribute the full Hahn Outdoor line and parts to the state of Michigan. Owned by Darwin Hannahs, The Lorenz Service Co. is lo-cated at 2500 S. Pennsylvania Ave., Lansing, Michigan 48910. R-100 gal MFG. INC. Tuflex Manufacturing Co. . .. specialists in pest control fiberglass spray tanks. Economical prices with high quality handcrafted workmanship. Many other tank sizes available from stock. PC-1200 gal D-200 gal CONTROL PESTS... WEED... FERTILIZE UsfP* PC 800 gal c A L L Y INTRODUCES THE NEW MODEL PC 200 Cap. 208 gal. 64" Long, 31-3/8" Wide and 27" Deep. De-signed for installation forward of the wheel wells in a standard size pick-up truck and meeting EPA standards. Plant Locution: 800 Eller Drive, Port Everglades, Fori Lauderdale, Florida Im.i.L J. J< U 600 gal J U 200 gal THE LARGEST FIBERGLASS "PEST CONTROL" SPRAY TANK MANUFACTURER IN THE SOUTHEAST THE Tuflex Manufacturing process allows a five year warranty on all tanks. Write today to TUFLEX MFG. CO., Box 13143, Port Everglades, Florida 33316 C-500 gal. ¿kt 305 525-8815 C-200 gal O S T>AT. #3815527 AND PAT. PEND DOBBINS "TURF DRE! MACHINE I 9 9 The new Dobbins Turf Dresser will cut your lawn maintenance, for most appli-cations, from V2 to 1/3 the timeŠyou ' can mulch, float, overseed, spread commercial fertilizers, top dress, spike-
aerate all with one machine. 3-point hook-up Ł No power take off, self contained. The spiker-aerater 
is an accessory attachment with full depth adjustment. Blades are approximately 2" apart 21/2" long. 1 cubic yd. hopper extensions available as an extra. ŁInquire about smaller 3' - 4' models. For more information write or call: DOBBINS INC. 9371 Chapman Ave., Garden Grove, Ca 92641 U.S.A. ^Dealer inquiries invited Phone (714) 539-2281 Circle 123 on free Information card Rely on the experts to supply your every need for positive chemical control of major diseases, insects and pests. Over 20 years of experience WE SUPPLY: TRIMECŠBroadleaf Herbicide DYMEC 50ŠTurf fungicide TOPEC 70ŠSystemic fungicide Ornamental, Turf FORMEL 80ŠFungicide for Turf, Ornamentals. 
DIAZINON 50WŠInsecticide 
DURSBAN 2EŠInsecticide BANVEL 4-SŠHerbicide BANVEL +2, 4-DŠHerbicide Professional Turf & Ornamental Products Division 3622 State Ave., Kansas City, Kansas 66102 Circle 130 on free Information card PROFESSIONAL Lawn Care People Who Know Insist on Rockland Granular DIAZINON Chinch Bug and Grub Killer ROCKLAND has a complete line of granular insecticides, herbicides and fungicides for Professional Turf Maintenance. ROCKLAND Fertilizers contain combinations of IBDU, NITROFORM and new SULFUR COATED UREA. Some available formulations Š 25-5-15, 30-2-5 and 20-4-10. All products are formulated with the highest quality ingredients and carriers. ROCKLAND PROFESSIONAL lawn and garden PRODUCTS CATALOG Ask your supplier or write cDclROCKLAND CHEMICAL CO I PASSAIC AVE., WEST CALDWELL, N.J. 071 VARIETIES New perennial ryegrass is released in Kansas North American Plant Breed-ers, Mission, Kan., has released a new turf variety that reportedly offers improved rust resistance, cuts cleanly and is said to be a 
darker green color than other turf ryegrasses. The new ryegrass Š Regal Š offers the fast germination and rapid establishment characteris-
tic of the perennial ryegrasses and forms a thick turf which holds up very well to severe wear and tear, the company said. 
After establishment, however, it appears to grow more slowly than other ryegrasses, the com-pany said. Regal has demonstrated im-proved resistance to several important turf diseases, notably crown rust, and is less affected by leaf spot and red thread. It cuts easily and evenly without frayed ends and can be mowed very low Š down to 3A inch Š with the stand remaining green and healthy, the company said. The variety is well-suited for straight plantings, or, being com-patible with other fine turfgrass 
species, may be used in mix-tures to add durability, as well as quicker, more complete turf coverage. It may also be used to overseed bermuda and other lawn grasses which go dormant in fall. Literature describing Regal in detail is available upon 
request from the company at 
P.O. Box 2955, Mission, Kan. 66205. . 07006 Circle 117 on free information card TOOLS,TIPS & TECHNIQUES Verticut in fall, Illinois landscaper says For years, Kenneth Meyer, president of K. Meyer Land-scaping in Wood Dale, Illinois, has held a position of no verti-cutting until fall. But he has met with substantial opposition to this point. "In our area," he says, "about April 1 or so is the first time we can go on verticutting in the spring, but very seldom do we have ideal conditions then." He feels he needs 30 days of weed-free growth following verticutting for best results. "When you consider this and look at the first infestations of crabgrass and dandelion, April is then a poor month to verticut," he told LAWN CARE INDUSTRY. He says summer is generally too hot for verticutting because serious thinning can occur without favorable conditions for recovery. This leaves only fall enough good growth time with no competition, and Meyer just hopes that over a period of time 
"this can be impressed upon those people who have to do 
with approvals of lawn maintenance programs. He feels this way "so that I personally don't have to battle the basis of many other companies, who just do the work and never ques-tion if it is correct or not." Mower overhaul tips for employes The down time in your lawn care business during the win-ter months in most parts of the country can allow for some good basic maintenance on your mowers. Some lawn care businessmen even use this time to overhaul their customers' mowers, providing extra income and keeping employes busy. Here are some tips: First of all, wash the mower with kerosene or fuel oil to remove any dirt, grease, oil and clippings accumulated this past season, says Thomas H. Williams, extension agricultural engineer at the University of Delaware. Drain the gas tank and carburetor and refill them with alcohol. Soak them long enough to dissolve any gum that may have formed. Next, remove the air filter and clean it according to manu-facturer's instructions. Drain dirty oil from the crankcase and replace it with fresh oil of the proper weight. Remove and 
clean or replace the spark plug and pour a small amount of gasoline in the tank. Start the engine and let it run until the fuel is used. Now lubricate wheel bearings and moving parts. Finally, with the spark plug wire disconnected, check the blade and sharpen or replace it if necessary. If you sharpen the blade, take care not to get it out of balance. Finish the job by lightly coating the blade with oil to prevent rust. For 
safety's sake, it is best to replace the bolt that holds the blade on the mower. These bolts become weakened, especially if they have been banged with a hammer. H LAWN CARE INDUSTRY READER SERVICE CARD NOV./DEC. 1977 Use this prepaid reader service card to get additional information on products or services mentioned in this issue. NAME TITLE COMPANY BUSINESS ADDRESS CITY STATE ZIP If you would like a subscription to LAWN CARE INDUSTRY circle number 101. Subscription cost is $6.00 per year. To help us to better serve you editorially, please answer the following: Are you primarily involved in: Ł Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) Application Ł Liquid Ł Granular Ł Both Is your business: Ł Independent Ł Chain Ł Franchise Ł Other (specify) p Is your business location: Ł Headquarters Ł Branch office Number of accounts: Ł Less than 500 
Ł 500-1,000 Ł 1,001-5,000 
Ł 5,001-10,000 Ł 10,001-25,000 Ł 25,000 or more Estimated annual sales volume: Ł Less than $50,000 Ł $50,001-100,000 
Ł $100,001-250,000 Ł $250,001-500,000 
Ł $500,001-1,000,000 
Ł $1.000,000 or more Title: Ł President Ł Owner Ł Manager Ł Technician Ł Other (specify) Your signature CIRCLE THE ITEM NUMBERS FOR FREE DETAILS ON PRODUCTS AND SERVICES Date 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 163 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA BUSINESS REPLY MAIL Postage will be paid by: LAWN CARE INDUSTRY P.O. BOX 6136 DULUTH, MINNESOTA 55806 c FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA BUSINESS REPLY MAIL Postage will be paid by: LAWN CARE INDUSTRY P.O. BOX 6136 DULUTH, MINNESOTA 55806 LAWN CARE INDUSTRY READER SERVICE CARD NOV./DEC. 1977 Use this prepaid reader service card to get additional information on products or services mentioned in this issue. NAME-TITLE. COMPANY. BUSINESS ADDRESS .CITY. . STATE-ZIP. If you would like a subscription to LAWN CARE INDUSTRY circle number 101. Subscription cost is $6.00 per year. To help us to better serve you editorially, please answer the following: Are you primarily involved in: Ł Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) Application Ł Liquid Ł Granular Ł Both Is your business: Ł Independent Ł Chain 
Ł Franchise Ł Other (specify) Š Is your business location: Ł Headquarters Ł Branch office Number of accounts: Ł Less than 500 Ł 500-1,000 Ł 1,001-5,000 Ł 5,001-10.000 Ł 10,001-25,000 D 25,000 or more Estimated annual sales volume: Ł Less than $50,000 Ł $50,001-100,000 
Ł $100,001-250,000 
Ł $250,001-500,000 Ł $500,001-1,000,000 Ł $1.000,000 or more Title: Ł President Ł Owner Ł Manager Ł Technician Ł Other (specify) Your signature CIRCLE THE ITEM NUMBERS FOR FREE DETAILS ON PRODUCTS AND SERVICES Date 101 102 103 126 127 128 152 153 177 178 202 203 226 227 228 251 252 253 276 277 278 151 176 201 104 105 106 129 130 131 154 155 156 179 180 181 204 205 206 229 230 231 254 255 256 279 280 281 107 108 132 133 157 158 182 183 207 208 232 233 257 258 282 283 109 110 111 134 135 136 159 160 161 
184 185 186 209 210 211 234 235 236 259 260 261 284 285 286 112 113 137 138 
162 163 187 188 212 213 237 238 262 163 287 288 114 115 116 139 140 141 164 165 166 189 190 191 214 215 216 
239 240 241 264 265 266 289 290 291 117 118 142 143 167 168 192 193 217 218 242 243 267 268 292 293 119 120 144 145 169 170 194 195 219 220 
244 245 269 270 
294 295 121 122 123 146 147 148 171 172 173 196 197 198 221 222 223 246 247 248 271 272 273 296 297 298 124 125 149 150 174 175 199 200 224 225 249 250 274 275 299 300 MANAGEMENT Pressure on the jobŠ how you can handle it Pressures are part of today's working procedures. Some of us dread them. Others accept them as routine. Here's how men and women in the latter group handle them in stride. They look for simple solu-tions. Pressure situations usually generate emotions that make them appear more complicated than they really are. Concentra-
tion on the simplest possible technique quickly clears this away. They ask for help. Most of us put off doing so until we have no other choice. Securing such 
assistance from the first auto-matically reduces pressures in-volved. Even but a small 10 per-cent is worthwhile. They stretch the time ele-ment. Working pressures are in-variably increased by supposed necessity to get something done immediately. How often is this actually true? Less than half of the time. They make a quick check for similarity to other problems which have been handled re-cently. Each usually contains a step or two applicable to the pre-sent pressure problem. They break down the project into a number of parts. Concen-tration is then placed solely on each one separately. The total solution evolves quicker and with lessened pressure. They keep attention focused on the goal being sought. Any random thoughts concerning difficulties involved in doing so are put aside. That takes prac-tice but can be done even by the 
individual with a long record as a worrier. They make sure pressures are real. Often they are exaggera-tions, figments of imagination, or devices generated elsewhere to secure immediate response on one's part. They keep personal emotions out of the solution process. Most of the pressure factors have an 
emotional basis. Building on this 
by adding personal ones makes things worse. They clear away other things first. Pressure feeds on conflicts 
between the main problem and other things present in one's mind at the same time. Clearing 
away even the smallest of these 
is definitely advisable. They take breaks during the process of handling a pressure problem. This is a must in all but the shortest period. It provides for relaxation of personal emo-tions as well as physical easing off. They refuse to think about penalties. Such questions in one's mind are pressure build-ers in themselves. They also 
interfere with developing logi-cal steps in problem solution. None of them should be present if pressures are to be reduced. They keep themselves in top physical condition. That is as 
important engineering as in ath-letics. Sub-par condition of an individual makes that person less and less capable of han-
dling even the modest pressure 
situation. They seek relaxed atmos-phere in which to work. When any person finds himself con-stantly interrupted at such a time new pressures develop as the 
already present one grows. They tackle the pressure it-self first. Where this can be done it assures no time will be lost through doing so. The drawn out solution processes where pres-sures were permitted to exist is thus reduced. They keep alternate ap-proaches alive. Existing pres-
sures can mount up where atten-tion is fixed on a single path along which obstructions are met 
again and again. Where no other 
line of attack is present the newly developed pressures can become greater than they were originally. Keeping alternate ap-proaches handy is therefore a great pressure deterrent. They rearrange priorities whenever problem handling per-mits. Often giving major impor-tance to one element can develop pressures that would be absent with another. Then it is time to 
switch. They assure themselves that something can be done about these pressures and proceed to do so. Believing that nothing can 
be done personally about pres-
sures is defeatism upon which they thrive. Rare is the pressure that cannot be overcome by any person if that determined effort 
is made to do so. Each of the foregoing steps play a part in reducing pres-sures or keeping them under con-
trol. Nothing will ever eliminate them completely but then the work effort would be less excit-ing without a few of them being 
present now and then. All the features. Without the fat. 
The Yanmar over-achievers. m -E YM series 13*15* 24* 33 HP Yanmar's 13, 15, 24, and 33 HP compact tractors. Built to deliver more than their share of perform-ance. Because their power is diesel power. Pound for pound, gallon for gallon, the most economical, hard-working, long-lasting and 
easy-to-maintain engines going. Even more so because they're from Yanmar. The world s largest producer of small diesels. Other features? You name it. Built-in. And optional. To make a Yanmar the right trac-tor for the job at hand. To pull or power any implement re-quired. With the speed and efficiency you'd expect to get only from larger tractors. ' Features without fat. It means big performance in compact tractors. Which makes a lot of sense these days. Any wonder we call them 
the over-achievers? The over-achievers YANMAR TRACTOR YANMAR GIEBEL ENGINE COLTO Tokyo, Japan Cable YANMAR TOKYO Tele* 0222-2310.0222-4733 Soto Importer in U.S.: Mitsui A Co. (USA) Inc. 28 th Floor .Time-Life Bldg. 303 East Ohio St. Chicago III 60611 Tel: 312-670-3388 Territory A Distributor: Ohio., Pa., N J , Mtf wVa M /CA McDadeCo Inc Tel 412-372-5530 Vs.,Ky.(east)/Richmond Power Tel: 804-355-7831 N.C.,Tsnn.(ssst)/NorthStateTractorColnc Tel: 919-621-0855 S C 'gs , Fla., Ala./Lovett and Tharpe Co. Tel: 912-272-3500 Mich./Decker & Co. Inc Tel: 517-321-7231 la., Wis., III., Mo., Ind./John Fayhee & Sons lr«. Tel: 309-775-3317 Ark., Miss, (north), Tsnn. (west), Ky. (west)/Capital Equipment Co. Tel: 501-847-3057 La., Miss. (south)/S & S OstribiAing Co. TeL504-S43-5734 Minn N Dak S Dak., Mont. (eaat)/Sunset Equipment Co. Tel: 612-483-4551 Coio., Wyo., Kan., Neb., Ut./Byco Sales Ltd. Tel: 303-358-8700 Tex., Okla., N.Mei./ Beckn'ell Wholesale Co. Tel: 806-747-3201 Wash., Oreg., Alk./Sunset North West Tel 206-455-5640 Calif., Nev., Ariz., Ida., Mont, (west), Hi., Guam/ Gearmore Inc. Tel: 415-653-2493, 213-442-2131 Conn., Me.. Maas., N.H., R.I., Vt./Crandall-Hioks Co. Tel: 617-485-6300 CANADA: Ontario/Acklands Limited. Consumer Products Div Manitoba/H C Paul Limited British Columbia/McLennan. McFeely & Prior. Ltd MEETINGS J. J. Dill seminar draws 150 turf men More than 150 lawn care businessmen and other turf pro-fessionals from around the state of Michigan traveled to Western Michigan University in late Oc-tober to attend the annual J.J. Dill Co. turf seminar. Speakers included Frank Jarc, Irv Stacy, Joe Bredeson, George Lanier and Bob Rehberg of the Professional Products Division of Swift Agricultural Chemicals Corp., Winter Haven Fla., who all spoke on the intro-duction of new IBDU Fine fertil-izer to the lawn care market. Sue Livak of Rhodia, Inc., Monmouth Junction, N.J., intro-
duced her company's new broad-spectrum fungicide, Chipco RP 26019, which can control brown patch, dollar spot, Helmintho-sporium diseases and snow mold. Phil Faber of Finn Equip-ment Co., Cincinnati, Ohio, intro-duced his company's Lawn-Feeder system, designed specifi-cally for the lawn care market. Brady Surrena of Diamond Shamrock Corp., Cleveland, dis-
cussed two of his company's 
products for the turf pro-fessional Š Dacthal and Daconil. University speakers on the program included Dr. Paul E. Rieke of Michigan State Univer-sity, Dr. Joseph M. Vargas of Michigan State University and Dr. Al J. Turgeon of the Univer-sity of Illinois. Dr. Rieke spoke on fertiliza-tion and the importance of soil testing. Many of the lawn care businessmen who attended the recent J.J. Dill Co. turf seminar at Western Michigan University in Kalamazoo, stayed af-ter the formal sessions of the confer-ence to watch a demonstration of the LawnFeeder system manufactured for the lawn care market by Finn Equipment Co., Cincinnati, Ohio. Finn salesman Phil Faber (with white collar on left) demonstrates the unit, which features a paddle wheel agitation system. It can dis-pense both dry and liquid lawn care products. As A Pro... you know! YOUR CUSTOMERS DEMAND THE FINEST! Why do more & more pros get? QUALITY RESULTS WITH LOWER APPLICATION COSTS sra FOR PROFESSIONAL LAWN CARE 30-5-10 1 % IRON 4.5% WIN 4.0% SULPHUR GR0-CARE* DACTHAL PLUS 20 5 10 is a highly effective pre-emergence weed pre 
venter for excellent control 
of crabgrass and 24 other 
tough weeds. Other GR0 CARE® pre emergence weed preventers contain 20 5 10 with BALAN8 
40 lb. bags. (BALAN* is a registered trademark of Elanco Products ) GROCARE* special formula fertilizers contain SULPHUR COATED UREA for long lasting nitrogen feeding and IRON to encourage healthy root growth. Also available as 20 5 10 and 12 10 18 40 lb. bags POR PROFESSIONAL LAWN CARE DACTHAL® Granules with 20-5-10 1 % IRON 3% WIN 2.aS SULPHUR ara FOR PROFESSIONAL LAWN CARE DURSBAN* INSECTICIDE with 38-0-0 6% WIN 45o —SULPHUR GR0CARE* DURSBAN " insecticide with 38-0-0 is an effective insect control with a long lasting nitrogen to feed the lawn. 40 lb bags. (DURSBAN' is a registered trademark of Dow Chemical Corp) Ask about liquid DACAMINE * weed killer, DACONATE'8' AND DACONIL 2787' (DACAMINE ' . DACONATE1* . and DACONIL 2787* are registered 
trademarks of Diamond Shamrock Corporation ) COMPARE PRICES & TERMS AVAILABLE IN 25 STATES Get toKnow. A division of HERITAGE HOUSE PRODUCTS CORP PO Box 219. Medina. Ohio 44256 copyright HERITAGE HOUSE Products Corp 1977 MEMOS Reasons behind small business failures Of the more than 10 million non-farm businesses operating in the United States, 95 percent are considered small businesses by the U.S. Small Business Administration and account for about 43 percent of the gross national product. But these statistics hardly give a clue to the tremendous ef-fort involved in getting a new business such as a lawn care operation off the ground. Nor do they hint at the odds that are against keeping it going for any length of time. "Through the survival-probability rates are fragmented or dated, the evidence indicates that the risks have multiplied and the chances of making the grade have not brightened," said Bette Blondin and Rowena Wyatt in a recent report for Dun and Bradstreet, the diversified publishing and marketing services concern. Difficulties in raising capital, a lack of adequate informa-tion, government red tape and problems of day-to-day management all seem to conspire against the entrepreneur. 
"Whether boom or recession, nine out of 10 failures are traceable to managerial inexperience or ineptitude," says 
Dun and Bradstreet. Average paycheck rose 7% in past year The Labor Department recently reported the good news that between May of 1976 and May of 1977 the average American worker's paycheck rose 6.9 percent, to $212. It was also reported the bad news that all of this gain was wiped out by inflation. But the bad news is even worse, for this particular index does not take into account the impact of inflation on the progressive income tax brackets. Because his income rose in nominal dollars, the average worker had to turn a larger proportion of it over to the government. So after paying the higher taxes demanded by the government, and the higher prices caused by the government's policy, the worker was worse off than a year earlier. Leaves left on lawn cause problems If not removed promptly, leaves may smother grass and other small plants, especially if they become wet and com-pacted. A few leaves on the lawn do not cause any major problem, says extension horticulturalist Ray Rothenberger of the University of Missouri. However, large quantities of leaves left on the lawn form a tight mat that can exclude light and air from the grass. If left on the lawn too long, dead or thin spots can develop on the lawn. John O. Sillings, Purdue University extension en-tomologist, also warns that leaves under shade trees can cause problems. Many insects which feed on trees spend the winter in the leaves beneath the trees, he said. He suggests the leaves be raked and disposed of, especially if the trees have a history of insect problems. We stand out like a green thumb. Because we're the only magazine to reach the entire residential lawn care service industiy This is a growth market of 8,000 companies selling chemical lawn care and maintenance services to the 45 million home owner/ residential turf market in the U.S. A market with a 25% growth last year. And $1.25 billion in sales. And we hit the top management. Stand out in the one magazine covering the fastest growing service industry in North America. Join us. Contact: Steve Stone Nat'I. Ad Director 757 Third Avenue New York, New York 10017 (212) 421-1350 A Harvest Business Publication. Subsidiary of Harcourt, 
Brace Jovanovich, Inc. PRODUCTS Spray unit The new E-Z Spray unit has been announced by E-Z Rake, Inc. The spray unit can be used with any riding mower or garden tractor equipped with a 12 volt electri-cal system. The unit features quick and easy installation; posi-
tive displacement self-priming pump driven by 12 volt D.C. elec-tric motor and low ground clear-ance flooding type spray tips, virtually eliminating "misting" and "overspraying." It is designed with a 6V2 foot overlap spray width and will cover two acres per hour. Its polyethylene tank holds 13 gallons of pesti-cide or liquid herbicide. Circle 201 on free information card Mulch or side discharge The model 11170 Mulch/Mow rotary from Yard-Man offers the advantages of mulching clip-pings, plus the option of folding down the safety missile deflec-tor to convert to conventional side discharge. Other features include vertical pull starting, five-position height adjustment, and fast-folding handle. Circle 202 on free information card Hydrograsser with wheels Model HG-8 from Reinco, Inc. is a mobile hydraulic seeder moun-ted on a tandem-axle trailer. A medium-range (20 to 80 feet) machine, it will empty its 800-gallon tank in 15 minutes. Circle 203 on free information card Corrosion-resistant pumps Two thermoplastic pumps have been added to the Homelite line of pumps designed to handle li-quid fertilizers, herbicides, pesticides, and other solutions which would normally damage cast iron or aluminum pumps. Model EP 215-1 features IVi-inch suction and discharge; model EP 
220-1, 2-inch suction and dis-charge. On both models the engine is replaced by a pedestal 
and driveshaft assembly which 
allows a choice of driving power source. Circle 204 on free information card Lawn feeding unit A new piece of literature, illus-trating and describing the Lawn-Feeder is now available from Finn Equipment Co. This machine dispenses dry and liq-uid lawn care products in slurry form. The unit was engineered specifically for the residential, commercial and industrial lawn 
care field and also features: eco-
nomical one-man operation; lit-tle chemical waste; pinpoint spray control; time-delayed feeding action of granular or pelletized material delivered in 
a slurry form. Circle 205 on free information card Super trimmer/edger With twice the cutting power of 
Weed Eater's conventional model, the Super Needie can cut down tough weeds as well as trimming and edging grass, sweeping pavement, and scalp-ing. It weighs less than 8 pounds and its three-exit head holds 40 feet of cutting line. Circle 206 on free information card Vacuum/mower The Snapper High Vacuum rid-ing mower uses powerful vacuum action to pick up grass clipping, leaves, pine cones, and other light litter and force it into the grass catcher Š without use of an auxiliary fan or engine. An 
optional Bag-N-Wagon is pulled 
behind the mower and holds 30 bushels. Cutting width of the mower is 28 inches. Manu-facturer is McDonough Power Equipment, Inc. Circle 207 on free information card Two-year tree food Arbor-Green, a new product of Davey Tree Expert Co., is an organic tree food that offers fast liquid application with 2-year residual. A complete 30-10-7 formulation of Powder Blue (Nitroform from Hercules Inc.) and monopotassium phosphate, Arbor-Green is a fine powder that forms a suspension when mixed with water. It has the lowest burn potential and lowest 
soluble salt index of any commercially available com-
plete fertilizer. Circle 208 on free information card Turf herbicide New Defy herbicide from Kalo Laboratories, Inc. is non-volatile with no vapors. This means no 
vapor-drift to damage suscepti-ble plants such as shrubs or flowers. The herbicide crystals go into complete solution in water and stay in solution. No residues, no clogging problems. 
No irreversible salting out prob-lems. Also, plain water cleans the operator's equipment so it can be used for other sprays. Circle 209 on free information card Two For The Grow... From REINCO HG-8A Hydrograsser Versatility plus! Reinco's HG-8A Hydrograsser can handle any job. Rugged, heavy duty construction that gives extra mobility because of its tandem-axle trailer mount. 800 gallon capacity and 20 to 80 foot range for seeding, fertilizing or mulching. Spray batch in less than 15 minutes. Hydrojet agitation assures uniform solids dispersion for even coverage. It's a real time saver and money maker. TM7-30(X) Power Mulcher Trailer mounted mulcher that spreads 5 tons of hay mulch per hour up to dis-tances of 70 feet. Full engine output is used for breaking and blowing mulch. Just two bearings. . .no belts; all the power works for you. Hardened flails are adjustable to regulate strand length. Straight-through drive with pre-thrasher lets you use lower quality or moldy materials. Full horizontal sweep and 60° vertical boom movement. Emulsion or tacking spray system optional. Reinco's compact TM7-30(X) will give you a 5,000% advantage over hand-shaking. Two ways from REINCO to make your profits grow! P.O. Box 584 Pia infield New Jersey 07061 (201) 755-0921 Circle 111 on free information card PRODUCTS Pickup to dump truck Expand the capabilities of your pickup truck by making it in to a 
dump truck, using the Hydra-Dump conversion by OME, Inc. Construction is all aluminum for light weight and rust resistance. The tailgate hinges at top and bottom. Circle 210 on free information card Hedge trimmer A new hedge trimmer attach-ment has been developed by Stihl, Inc. A quiet, large, baffled heavily populated areas. It fea-tures twin counter balanced double-edge knives for cutting on up and down strokes. Blade length is over 23 inches. It can be mounted on a chain saw easily. Circle 211 on free information card Multipurpose vehicle The four-wheel-drive Pug is of-fered by Bruce Mfg. Corp. with a wide variety of options to suit it to many different turf care oper-ations. In addition to the sprayer shown, options include a hydrau-lic dump box, flatbed, bulldozer, rotary sweeper, mowers, and towing attachments. The Pug's heavily geared 16-horsepower four-cycle engine uses about one gallon of fuel in 2 operating hours, at speeds up to 25 miles per hour. Circle 212 on free information card Self-propelled rotary Top of The Toro Co.'s line of rotaries is the 21-inch Whirl-wind II Deluxe with Key-Lectric start. It has an easy-starting, 10-cubic-inch-engine; front-wheel gear drive; cutting height adjust-ment levers on all wheels; and an optional quick-change bag-ging system for the side dis-charge. Circle 213 on free information card Control chinchbugs New low-hazard chemical, Aspon, from Bonide Chemical Co., kills many lawn insects such as centipedes, millipedes, crick-ets, and chinchbugs Š with little hazard to birds, pets, or chil-dren. Available in 2,500- and 
5,000-square-foot-coverage bags. Circle 214 on free information card Safe pressure sprayers Melnor Industries' No. 90 and No. 92 pressure sprayers have 2-and 3-gallon tank capacities respectively. They are light-weight, durable, and corrosion-proof. A safety shutoff prevents accidental spraying if the wand is dropped. Circle 215 on free information card Poly-tank sprayers Broyhill Co.'s 2000 series commercial sprayers come with 
50- or 100-gallon polyethylene tanks. Compact (34 inches) and self-contained, the sprayers can be transported easily in turf truck and utility vehicles or on trailers. Roller, centrifugal, and two-piston pumping systems are 
available. Circle 216 on free information card Rotary has big tank Highlighting the 1977 Lawn-Boy commercial power mower line is a 21-inch, heavy-duty model with an oversize (lV2-gallon) fuel tank. The mower also has a two-
position handle, steel ball-bear-ing wheels, and an under-the-
deck muffler which directs noise and exhaust toward the ground. It's marketed by Gale Products, division of Outboard Marine 
Corp. Circle 217 on free information card Mow and mulch Simplicity Manufacturing Co. has introduced a new 21-inch mulching mower powered by a 3V2-horsepower Briggs & Strat-ton engine. It features vertical-pull start, automatic choke, 8-inch steel wheels, and a folding 
chrome handle. Cutting height 
adjusts from 3A to 3V4 inches. Circle 218 on tree information card Gas-powered trimmer New from Echo Chain Saw Div., Kioritz Corp. of America, is the model 140-D gasoline-powered A* ,-*...A . ^ grass trimmer. It weighs just 10 pounds and has a second handle for stability and operator com-fort. The 140-D trims in hard-to-reach places without dragging an extension cord around. Circle 219 on free information card Protect seed from erosion Landglas is a spray-applied fiberglass erosion control mate-rial that forms a resilient, por-ous mat to protect newly seeded and filled areas. It can be ap-plied by one person once the 
area has been graded, shaped, seeded, and fertilized. It will not 
harm plant or animal life. Owens-Corning Fiberglas Corp. 
makes it. Circle 220 on free information card Foam Ball Turf Marker Gives Perfect Spraying! It's too expensive to waste chemicals by overlapping. Your customers don't like it when you miss areas. Keep your customers happy and save valuable chemicals with a Richway Foam Ball Turf Marker. Foam balls show you exactly where you've sprayed or fertilized. Foam trail shows you pre-cisely where and what you've covered. Costs just pennies an acre to use. Unit is self-contained and attaches quickly to all types of boom sprayers and lawn or turf equipment. Write to-day for FREE brochure. Richway Products, Inc. Janesville, Iowa Ł Phone 319-987-2224 Circle 103 on free Information card SPRAYERS Whether your needs are for weed control, lawn insect or fungicide spraying, ornamental and shade tree spraying, or any general out-door work, we have the exact sprayer you require. Our reinforced fiberglass low profile tanks are available in the following sizes: 50, 100, split 100 (2 x 50), 200 and split 200 (2 x 100) gallon sizes. The reinforced fiberglass tanks are a low profile square design to minimize space, look attractive, and reduce chemical sloshing that you get in higher round style tanks. These tank sizes can be incorporated into many varieties of sprayers using Hypro, Bean, Cat or Sherwood pumps, either electric or gasoline powered. All our spray units come complete with tank, pump unit, welded steel chassis and hose reel, either skid or trailer mount. P.O. BOX 124 AMITYVILLE, NEW YORK 11701 516-799-7805 lets get down to grass facts! Average business increase 25% 1976 vs. 1975. More than 8,000 businesses have emerged Š almost over night Š to serve the wants and needs of the 45 million home owners in the residential turf and ornamental market. Last year these businesses served over 4 million accounts, produced $1.25 billion in receipts and a 25% growth. These facts make it clear that chemical lawn care and maintenance services are booming businesses today... and have just scratched the surface of the huge residential market. If you've been trying to sell this emerging service industry, we don't have to tell you how difficult it's been to reach. Now at last there is a magazine that delivers this exclusive audience. Now for the first time you can communicate with this growth market. Now you can match your message to the market. L4WN GIRE INDUSTRY A Harvest business publication. lawn care...the growingest market The model 1002 maneuvers easily between garden rows and around shrubs and flowers, and stores in a space 27 x 18 x 23V2 inches. The unit's multi-position handle adjusts to suit the oper-ator's height and for tilting under 
low-hanging shrubs. Circle 252 on free information card center portion of the new sprin-klers to pop up 2V2 inches above the turf line. A stainless steel spring returns the all-brass unit into its housing when the water is shut off. There are 15 different models in the company's new series 4000 line, including three square-pattern heads covering up to 900 square feet; six full-circle pattern heads, parkway and strip heads and half- and quarter-circle heads. Circle 253 on free information card Rear-engine tractor PRODUCTS Small-area aerators handle front, rear and center mounted PTO attachments. Both models are powered by synchro-
balanced, air-cooled Briggs & Stratton engines with a 12 volt starter. Circle 251 on free information card Pop-up sprinkler To water taller, thicker grass more effectively, Rain Jet Corp. has developed a complete new line of 2V2 inch Hi-Pop sprin-
klers. Water pressure causes the Rotary tiller A new, two horsepower walk-behind rotary tiller has been an-nounced by Simplicity Mfg. Co. Dedoes Industries, Inc. now of-fers its aerator in one- and two-drum models for attachment to most lawn tractors for aerating small areas. The tines are on 2-inch centers and are available with up to 120 tines on each drum. Circle 250 on free information card Lawn and garden tractors A new series 800 lawn and gar-den tractors has been an-nounced by Allis-Chalmers Corp.'s Lawn and Garden Equip-ment department. The eight horsepower model 808 GRT and 
10 horsepower model 810 GT can A new rear-engine tractor has been announced by Hefty Trac-tor Co. The unit offers mid-mounted rotary and flail mowers. The design of the trac-tor allows for better safety and maneuverability with total visi-
bility, the manufacturer said. Circle 254 on free information card Compact tiller The small size of the Mini-Tiller made by Allis-Chalmers Corp. allows easy maneuvering when Mfg'd by American Pelletizing Corp. Ł P.O. Box 3628 Ł Des Moines, Iowa 50322 Circle 120 on free information card NOW! Big Limestone & Gypsum Profits In A New Easy-To-Spread, Virtually Dust-Free Pellet Form We call it "pelletized profit" because REVEILLE opens up a whole new market segment for your lawn care business . . . without dusty, uncontrolled spreader application. Take REVEILLE Limestone, for example. Clean, economical, yet highly profitable. Lets you increase customer services and, at the same time, stretch your fertilizer investment. Great for slack periods because REVEILLE can be applied practically year 'round. Fits perfectly into 
both liquid or dry lawn care operations. Patented pelletizing process makes quick, easy work of lawn and garden applications with any type spreader. Neutralizes soil acidity, provides essential calcium and releases locked-up nutrients important for maximum turf response. Used by golf courses and turf specialists nationwide. Also available, REVEILLE Gypsum Pellets, an excellent product for sulfur and calcium-deficient soils. Ideal for loosening up hard, clay soil and tor improving moisture retention. Both available in bag or bulk. LIMESTONE & GYPSUM PELLETS tilling and a compactly folded package when finished. Power is 
transmitted from the 2-horse-power Briggs & Stratton engine to the tines via chain drive. Tilling width is variable from 6 to 18 inches; depth, from 0 to 6 inches. Circle 255 on free information card Automatic irrigation controller Made by Rain Bird Sprinkler 
Mfg. Corp. for residential and 
commercial landscaping irriga-tion, the RC-7A seven-station automatic controller is equipped with a 14-day calendar and 24-
hour clock. Select watering every day or any day within the 2 
weeks, starting at any hour. Circle 256 on free information card Compact, chain-drive tiller A 2-horsepower Briggs & Stratton engine powers the model 51104 
compact rotary tiller made by 
Gilson Brothers Co. A wrap-around chain case with circulat-ing oil system makes the machine compact and adds life to the 
drivetrain. Tines are spring steel and are guaranteed against breakage. Change tine width (7, 12, 17, or 22 inches) by undoing 
just two bolts. Circle 257 on free information card CLASSIFIED When answering ads where box number only is given, please address as follows: Box number, c/o LAWN CARE IN-DUSTRY, Dorothy Lowe, Box 6951, Cleveland, Ohio 44101. Rates: 35c a word for line ads, 65c a word for display ads. Box numbers add $1 for mailing. All classified ads must be received by the publisher before the 10th of the month preceding publication and 
be accompanied by casn or money order covering full payment. Mail aa copy to Dorothy Lowe, LAWN 
CARE INDUSTRY, Box 6951, Cleveland, 
Ohio 44101. BUSINESS OPPORTUNITIES FOR SALE: Young and growing landscape and maintenance business. Unlimited poten-tial in fast-growing Idaho town. Bob Firth, Box 862, Burley, Idaho 83318, (208) 678-2793. USED EQUIPMENT 1976-75-74 GMC 2Vi ton 1300 gallon spray trucks, PTO, pumps, electric reels, low mileage. Call 713 838-1639. FOR SALEŠThree lawn spray trucks. 1973 IHC w/1000 gallon tank; 1976 GMC w/1000 gallon tank; 1976 GMC w/750 gallon tank and mechanical agitation. All three trucks equipped with Meyers multistaged pumps, hose and hose reel. These trucks are in excel-lent condition and ready to spray! For details call (217) 529-5692, Blakley Fertilizer. FOR MICKEY MANTLE AND WHITEY FORD, IT'S "A WHOLE NEW BALL GAME"... wP Ł1 m - A È jm (U.S. Plant Patent No. 3150) ... now, more than ever, THE "NAME OF THE GAME IN TURF. Photography at McGOVERN SOD FARMS, Melville, N.Y. RATED OUTSTANDING FOR OVERALL PERFORMANCE ... IN YEARS OF UNIVERSITY TESTING ...IN ACTUAL USE BY PEOPLE WHO KNOW GREAT GRASS, GROW GREAT GRASS and DEMAND GREAT GRASS. Ł DARKER GREEN COLOR THE ENTIRE GROWING SEASON Ł EXCELLENT DENSITY Ł GOOD DISEASE RESISTANCE Ł TOLERANCE TO MODERATELY CLOSE MOWING IF YOUR "GAME" IS GRASS...BE A WINNER LIKE MICKEY AND WHITEY. USE "ADELPHI". FOR INFORMATION, CONTACT: "ADELPHI" HAS BEEN CHOSEN by the Plant Variety Protection Office, U.S.D.A., AS A STANDARD FOR DARK GREEN COLOR to which all bluegrasses applying for plant protection will be compared for color classification. (Use of this statement does not indicate any approval or recommendation of Adelphi by the U.S.D.A.) J & L ADIKES, Inc. Jamaica, N.Y. 11423 JONATHAN GREEN & SONS Farmingdale, N.J. 07727 NORTHRUP, KING & CO., Inc. Minneapolis, Minn. 55413 VAUGHAN-JACKLIN CORP. Bound Brook, N.J. 08805 Ł Downers Grove, III. 60515 Spokane, Wa. 99213 Canadian Inquiries: National-NK Seeds Ltd., Box 485, Kitchener, Ont. Ł Rothwell Seeds Ltd., Box 511, Lindsay, Ont. Other International Inquiries: Northrup, King & Co., Inc., Minneapolis, Minn. 55413 BEHIND THIS ISSUE I met some real top businessmen when I traveled to Dallas/Fort Worth to profile the lawn care market there (see MARKET-PLACE, beginning on page 16,) and I had a great time to boot. But my boss was sure mad at me when I got back. You see, he couldn't understand how I put almost 600 miles on my rental car during my few days in Texas. And he swallowed aw-fully hard when he had to pay the Avis bill. But I just told him that when you are dealing with people as busy as most lawn care businessmen, you talk to them when they can find time to fit you in. And if that calls for scheduling an inter-view in Dallas first, then one in Fort Worth 35 miles away, and then back in Dallas after that through the day, so be it. And that is the kind of logic he understands, because he knows that an editor has to get out into the field and talk to his readers to really know the market. So from now on, he said I can put as many miles as I want on rental cars when I travel to Kansas City next month to profile the lawn care market there, and to Atlanta, Houston, St. Louis, Minneapolis, Denver, Toronto, Miami and elsewhere next year. But to cut costs, I'll be driving a Pinto from here on out. 1zJj ADVERTISERSIHDEX Adelphi Kentucky Bluegrass 33 Agro-Chem 12 American Pelletizing Corp 32 E.F. Burlingham & Sons 21 
Derby Tiller Co 4 Diamond Shamrock Corp 15 Dobbins Co 26 Dountz Mfg 14 
DuPont 22-23 Essco Mfg. Co 30 Hanson Equipment Co 8 Hercules, Ine 5 Heritage House Products 28 Highland Colonial Bentgrass 6 
Hypro Div., Lear Siegler, Ine 4 International Spike, Ine 13 F.D. Kees Mfg. Co 10 
Lakeshore Equipment & Supply Co 9 Lofts Pedigreed Seed 36 Mid-America Trade Show 7 PCS, Ine 26 
Pro Lawn Products 24 Reinco 29 Richway Products 30 Rockland Chemical Co 26 Southern Mill Creek 14 Swift Agricultural Chemicals Corp 34-35 Thomson Publications 8 Tuflex Mfg 25 Velsicol Chemical Corp 3 Yanmar Diesel Co 27 1)211° CX distributors IPROFESSIONAL PRODUCTS Capitol Nursery Supply, Inc. Phoenix, Arizona 85005 602/272-5508 Swift Agricultural Chemicals Corp. Los Angeles, California 90023 213/264-5800 Foster-Gardner, Inc. Coachella, California 92236 714/398-6151 Foster-Gardner, Inc. Anaheim, California 92801 714/761-2521 Agri-Turf Supplies Santa Barbara, California 93101 805/963-3691 Abate-A-Weed Bakersfield, California 93308 805/589-0615 Robinson Fertilizer Company Orange, California 92666 714/538-3575 Wilbur-Ellis Company Chula Vista, California 92012 714/422-5321 Caceres Chemical Company Los Angeles, California 90046 213/876-1460 Moyer Chemical Company San Jose, California 95108 408/297-8088 Moyer Chemical Company Santa Ana, California 92707 714/549-2871 Agri-Chem, Inc. Ft. Lupton, Colorado 80621 303/288-4281 Avon Cider Mill Avon, Connecticut 06001 203/677-0343 Swift Agricultural Chemicals Corp. Winter Haven, Florida 33880 813/293-3147 McMullen Feed Store Clearwater, Florida 33516 813/446-5961 Swift Agricultural Chemicals Corp. Pompano Beach, Florida 33060 305/772-5550 Swift Agricultural Chemicals Corp. Atlanta, Georgia 30304 
404/955-0774 Lawn & Turf, Inc. Conyers, Georgia 30207 404/483-4743 Swift Agricultural Chemicals Corp. East St. Louis, Illinois 62201 618/271-5650 Turf Products, Ltd. West Chicago, Illinois 60185 312/668-5537 Turf Management Supply Company Rockton, Illinois 61072 815/624-7578 Paarlburg Chemical Company South Holland, Illinois 60473 312/474-3086 Olsen Distributing Company Barrington, Illinois 60010 312/381-9333 Professional Turf Specialties Bloomington, Illinois 61701 309/829-5031 Indiana Seed Company, Inc. Noblesville, Indiana 46060 317/773-5813 Deisch-Benham, Inc. D/B/A Desco Chemical Nappanee, Indiana 46550 219/773-7781 Chemi-Trol Chemical Company Indianapolis, Indiana 46225 317/634-7963 Seedkem, Inc. Evansville, Indiana 47708 812/424-2401 Tri-State Toro Company Davenport, Iowa 52802 319/326-4416 Leisur-Aid A Division of Aidex Corp. Council Bluffs, Iowa 51501 712/336-2441 Toro Service Center Des Moines, Iowa 50318 515/243-0498 Big Bear Equipment Company West Des Moines, Iowa 50318 515/243-1271 Champion Turf Equipment, Inc. Wichita, Kansas 67209 316/943-0283 Rhodes Chemical Co. Kansas City, Kansas 66103 913/432-2424 Swift Agricultural Chemicals Corp. Glen Burnie, Maryland 21061 301/760-5927 Cornell Chemical & Equipment Co, Inc. Baltimore, Maryland 21227 301/247-1525 Vaughan's Seed Company Div. of Vaughan - Jacklin Corp. 
Landover, Maryland 20785 301/322-8800 R.F. Morse & Son Company Wareham, Massachusetts 02571 617/295-1553 L. & E. Chemical, Inc. Div. of Lawn Equipment Corp. Royal Oak, Michigan 48067 313/398/3636 J.J. Dill Company Kalamazoo, Michigan 49005 616/349-7755 Turf Supply Company St. Paul, Minnesota 55121 612/454-3106 Swift Agricultural Chemicals Corp. Jackson, Mississippi 39205 601/366-4401 Champion Turf Equipment Inc. Kansas City, Missouri 64114 816/333-8000 Champion Turf Equipment, Inc. Springfield, Missouri 65803 417/869-2551 Professional Turf Specialties St. Louis, Missouri 63155 314/225-7515 Big Bear Equipment, Inc. Omaha, Nebraska 68137 402/331-0200 Rhodes Chemical Company Lincoln, Nebraska 68507 402/466-8156 Clark County Wholesale Mercantile Las Vegas, Nevada 89101 702/382-7700 The Terra Company Saddle Brook, New Jersey 07662 201/843-6655 Vaughan's Seed Company Div. of Vaughan - Jacklin Corp. Bound Brook, New Jersey 08805 201/356-4200 Wagner Seed Company, Inc. Farmingdale, New York 11735 516/293-2920 Eastern Turf Equipment, Inc. Fayetteville, North Carolina 28301 919/483-0179 Swift Agricultural Chemicals Corp. Wilmington, North Carolina 28401 919/371-2216 Sidney L. Dryfoos Company Cleveland, Ohio 44146 216/439-4363 Van Atta Seed & Imp. Company Cincinnati, Ohio 45225 513/541-2051 C.O. Lowe Sales Columbus, Ohio 43229 614/891-9668 Lee Road Nursery, Inc. Cleveland, Ohio 44101 216/561-3786 Larry's Garden Center, Inc. Maple Heights, Ohio 44137 216/662-3884 Binding Stevens Seed Co. Tulsa, Oklahoma 74135 918/627-4480 Lawn & Golf Supply Co., Inc. Phoenixville, Pennsylvania 19460 215/933-5801 Allen's Seed Store, Inc. Slocum, Rhode Island 02877 401/294-2722 Bell Oil Company No. Myrtle Beach, So. Carolina 29582 803/249-2616 Swift Agricultural Chemicals Corp. Columbia, South Carolina 29250 
803/254-5189 Central South Turf Distributor, Inc. Nashville, Tennessee 37211 615/832-7725 Swift Agricultural Chemicals Corp. Houston, Texas 77002 712/682-6217 Turf & Garden Division of Todd Farm Equipment, Inc. Chesapeake, Virginia 23320 
804/543-2071 Swift Agricultural Chemicals Corp. Vancouver, Washington 98660 206/696-3321 Turf Management Supply Company Sun Prairie, Wisconsin 53590 608/837-5598 Reinders Brothers Inc. Elm Grove, Wisconsin 53122 414/786-3300 The Professional's Choice the best balanced ^.«Łiilizpr available today. Start your customers out with a nutrition program that includes IBDU and PAR EX fer-tilizers. Your customers will .'ike the results. And you'l! like the added green^g^itact your PAR EX distributor or call us, 81 JSbD-5023. Every customer wants the very best fertilizers for their lawn. Why? Because today everyone is green conscious. With IBDU and PAR EX fertilizers, you can provide the most complete, balanced nutrition available for turf and ornamentals. Month after month, IBDU and PAR EX fertil-izers release just enough nutrients to keep turf and ornamentals green and hardy. IBDU, un-like all other slow release nitrogens, is acti-vated by soil moisture, not soil bacteria. It releases at an even, steady rate that can't be hurried or slowed by extremes in temperature. Precision mixed with other nutrients, gives you Swift Agricultural Chemicals Corporation Winter Haven, Florida 33880 Circle 121 on free information card ifjmigh K.C. Chiefs need tough grass! Thats why I picked bare n KENTUCKY 8LUEGRASS« George Torna, Director of Field and Landscaping Operations, Kansas City Chiefs and Royals, and consultant for all Super Bowl games. 441 neisd a grass that will withstand the wear and tear of forty big football on it live days a week from August to December. With the toughness of there a re darn few worn out spots." ITS saron George T oma explains to Peter Loft: 441 overseea this practice field with 50 lbs. of Baron as early as February and the field is ready in April. We'll have good grass all the way through the season." 44With the rield in use so much of the time, L need a grass that doesn't need roach c^re. In the 3 years this field has beei. m, I've never used a fungicide, insecticide or herbicide. That's a plus for me. I can only water maybe once a week and you ~an see how green this field is." 44We fertilize well around Thanksgiving. With the lower fertilization require-ments of Baron, we don't have to worry about tender grass. Baron stays tough." it to 3A 44We mow whenever the grass needs it. That may be once, twice or even 
three times a week. We only remove lA of the growth and usually cut up until June 1. After that we keep it at 2"." LOFTS Lofts Pedigreed Seed, Inc. Bound Brook, NJ 08805 / (201 ) 356-8700 The players love this field. They even replace their own divots! And I think psychologically they practice better when they see a beautiful field like this." Lofts /New England Arlington, MA 02174 '617) 648-7550 Lofts/New York Albany, NY 12205 (518) 456-0042 Loft Kellogg Seed Co. Milwaukee, Wl 53201 (414) 276-0373 Great Western Seed Co. Albany, OR 97321 (503) 926-2636 Circle 112 on free information card (Canadian Baron Dist.) Oseco Ltd. Ontario, Canada (416) 457-5080