BUSINESS I PRICES UBIMI Franchising as an alternative PAGE 11 What to look for in '85 Suppliers' marketplace PAGE 14 PAGE 18 HBj A Harcourt Brace Jovanovich Publication DECEMBER 1984 Son of dirtballs PAGE 36 Volume 8, Number 12 $2.00 WWN ORE NDUSTKY Serving lawn maintenance and chemical lawn care professionals MAN OF THE YEAR Hydro Lawn's Jerry Faulring By virtue of his dedication to the lawn care industry and his highly professional busi-ness ethics, Jerome (Jerry) Faulring has been named recipient of the first LAWN CARE INDUSTRY "Man of the Year" award. "In a voluntary capacity, Jerry has done more than anyone else for the industry," said LCI publisher Bob Earley last month, when he presented the award at the Profes-sional Lawn Care Association of America's convention in Tampa. "He's always made himself available to other lawn care busi- nessmen, trying to nurture their businesses as well as his." Faulring was unanimously elected first president of the PLCAA by 42 of his peers back in May, 1979. He served for 2Vi yearsŠ IV2 years longer than normalŠto guide the organization through its infancy. "I saw some jobs I thought needed done," Faulring recalled. "I saw the need and the desire Š maybe it was even self-to page 34 High hopes Pesticide users' council will unite New York applicators A new and unique pro-pesticide organization has been formed in New York State to "actively rep-resent all persons and businesses commercially involved in the use of pesticides," according to its president. "The New York State Pesticide Users Council," says Jeffrey T. Duflo of New Bremen, "is unique. It is made up of a core of officials from a variety of professional PHOTO ON PAGE 4 groups that are currently repre- senting users of pesticides in a sin-gle-category capacity." NYSPUC will provide a forum among the various catergories of pesticide users, applicators and suppliers to mutually and cooper- atively find solutions to problems Next month: p **************** 3-DIGIT 488 157 0CC83216 41 31 P E RIEKE PROF MICHIGAN STATE UNIV 30G CROP 6 SOIL SCL E LANSING MI 48824 ort affecting all members of the industry. "We believe in regulations that make things better, safer and cleaner, but that are sane, rational and workable," says Duflo. "We intend to fight for the rights of the professionals who daily use federal- and state-approved pesticides correctly and safely. "Also, we intend to promote a favorable climate between NYSPUC, its member organiza-tions and appropriate governmen-tal bodies, agencies and officials. This will create a dialog that will prevent future confrontations." Duflo is with Duflo Spray-Chemical Inc. Other officers are: vice-president James Taylor, Tay-lor Tree Surgery, Walden; and to page 4 Directorship PGMS picks Shulder for fulltime slot Allen Shulder, 55, became full-time executive director of the Pro-fessional Grounds Management Society at its annual convention in October. Shulder has been part-time executive director since 1976. "I feel good about it," Shulder told LAWN CARE INDUSTRY. "I have some personal reservations. I'm leaving a job I've held for 19 years, and I'm sure I'll miss it." Shulder has been grounds manager for the Greater Bal- timore Medical Center. Topage 29 INTRODUCING New TURFION D FIRST LINE OF DEFENSE. New TURFLON* D her-bicide. Here's a post-emergence herbicide for broadleaf weeds. It's been thoroughly tested by the major universities in the Blue-grass Belt and proven under Experimental Use Permit (E.U.P.) on hundreds of lawns. It works. It will reduce callbacks. It will make you money! Here's why: TURFLON D will get the early season weeds including the tough ones like veronica spp. along with dande- lions and other easier-to-kill weeds. A later application gives outstanding control of wild violets, ground ivy, spurge, oxalis and others. TURFLON D wide-spectrum control works to your advantage when it comes to customer satisfaction. You'll make more money because you'll reduce callbacks, customer cancellations and probably save Stops the broadleaf invasion», .»even tough weeds like veronica, ground ivy, oxalis, wild violet spurge. New cost-efficient weed fighter! a round or two of herbicide application. TURFLON D her-bicide is a combination of triclopyr and 2,4-D that will control both the tough and standard weed species without injuring established cool-season turf such as tall fescue, bluegrass and perennial ryegrass. It is a low-volatile ester formulation designed especially for professional applications. And it offers reduced potential for off-target injury because of low volatility and little movement in the soil. Now there's cost-efficient broadleaf control you can count on. TURFLON D herbicide... your first line of defense... for better weed control! For more informa- tion, contact your chemical distributor or write: The Dow Chemical Company, 9001 Bldg, Midland, Michigan 48640. ŁTrademark of The Dow Chemical Company Circle No. 105 on Reader Inquiry Card INDUSTRY NEWS 00 Ol OC u OQ S u u w Q > oc H C/3 D D g W < u 2 £ < New York pesticide users unite /rom page 1 secretary/treasurer Robert J. Mungari, New York State Depart-ment of Agriculture and Markets. Dr. Jim Dewey, an entomologist at Cornell University, is a consul- tant. NYSPUC hopes to eventually have a membership base of 30,000 or more. "There's no reason why other states can't form councils similar to ours and do a better job than they have been doing," notes Duflo. "We intend to make an impression in the state. We have the best people to deal with issues concerning the use of pesticides." PGMS presents highest award Rev. John E. Brooks, S.J., president of the College of Holy Cross, Wor- cester, Mass., received the Profes-sional Grounds Management Society's coveted Gold Medal award recently. Brooks, cited for demonstrating environmental awareness and active interest in the mainte-nance, improvement and preser-vation of the grounds at Holy Cross, has been president there since 1970. The Gold Medal award was only the eighth given since the society's founding in 1911. Members of the Board of Directors of the New York State Pesticide Users Council (NYSPUC) meet monthly to discuss issues and how to handle them. Officers are (front row, left to right): president Jeff Duflo, vice-president Jim Taylor, secretary/treasurer Bob Mungari. Bunton, Deere combine forces Bunton Co. of Louisville, Ky., and Deere and Co. of Moline, 111., have reached an agreement under which Deere acquires a 20 percent interest in Bunton. Bunton and Deere will also jointly engineer and develop mowing equipment and attach- ments, according to informed sources at Bunton. "We believe both companies can contribute equally to joint engineering projects," says Bun- ton president Stan Byers. "Deere's investment demonstrates the commitment of both companies to design and develop commercial mowing machines that will enhance the reputation each com-pany enjoys." Under terms of the new agree-ment, two John Deere executives have been elected to the Bunton Board of Directors: engineering manager Ronald K. Leonard and marketing director Mark C. Rost- vold. Amino acid can be quick herbicide An amino acid that can produce overnight results has been devel- oped as a herbicide, according to researchers at the University of Illinois. Most herbicides kill weeds by suffocating them, by interfering with their growth or by causing them to starve. Delta-amino-laevulnic acid (ALA) kills them by disrupting the internal photo-synthetic proces. "The plant literally shrinks under your eyes," Dr. Constantin A. Rebeiz says. The compound appears to be harmless to man and other ani- mals, and breaks down into other harmless compounds within days. The problem is that it is extremely expensive to produce in its natu-ral form, so widespread use must wait until a synthetic version that can be mass-produced is found. WORD AROUND the industry is that two major pest control firms based in the South will be making an important move into the lawn care industry soon, perhaps as early as next year. Details are sketchy. One firm told LAWN CARE INDUSTRY the rumor was untrue. The other won't speak for the record, but corner-office types say that spring is the go/no-go cutoff point. HIS MOTTO is "Working With Nature the Natural Way." His name is Elliott Sacks, and he's a soil improvement specialist. He recently sent LCI a letter saying, "A message that has to be said. Print it if you dare." He also wrote: "By using chemical fertil- izers, herbicides and insecticides, we are poisoning our soil and everything that lives off the soil. What if nitrogen-fixing bacteria in the soil were killed? We could not survive long." NEW YORK CITY'S TREES are dying off fast: average age of a tree in the city is 10 years, while average age of the same trees in a forest is 80 to 100 years. Based on research at Cornell University, recommendations have been made on how to improve the life span of those trees, according to an article in USA Today. The article, which quoted Nina Bassuk of Cornell, said that the trees are basically dying of thirst. The urban environment is appar-ently trapping heat and making trees more susceptible to disease and insect problems. LESCO, INC. has expanded into new markets in Arizona and Texas, and expanded its sales force. The result? A large increase in sales for the third quarter and first three quarters. Earnings were up 129 percent for the quarter ending Aug. 31, and 49 percent for the nine-month period. Sales were up 25 percent and 15 percent, respectively. LESS SNOW: for those LCOs involved with snow removal, this could be a bad winter. According to the fifth annual Jacobsen Snow Almanac, the nation will get 51 feet less snow this winter than last. A total of 410 feet is expected, the almanac says. Caribou, Maine, leads the forecast for the worst winter with 121 inches of snow anticipated. Other cities expected to receive more than 100 inches: Sault Sainte Marie, Mich.; Casper, Wyo.; Flagstaff, Ariz, and the New York cities of Rochester, Buffalo, Syracuse and Binghamton. THE TORO COMPANY is on a roll. Because of high demand for the company's irrigation and professional turf equipment, Toro has reported its strongest year-end earnings in five years. Sales for fiscal year 1984 (ending July 27) improved 16 percent from $241.0 million to $280.2 million. FREEBIE: The Rotary Corp. has published a pociet-sized Pre-ventative Maintenance Guide for free distribution by local ser-vice distributors to their customers. The guide contains a chart listing 15 different maintenance operations which can be per- formed on lawn mowers, small engines, line trimmers, etc., to extend life. Ask for one at your dealer's now. Surveys predict business upturn Two surveys by the National Landscape Association foresaw an upturn in business. In the first, 61 percent of NLA members said they did more resi-dential renovation business in 1983 than in 1982. Forty-five per-cent said they did more new resi- dential business, 48 percent said more new commercial business and 29 percent said more new commercial renovation. In addition, 81 percent pre-dicted new residential business would increase in 1984. But NLA members also pre-dicted expenses to be up in 1984. They predicted selling expenses to increase by 10.8 percent, labor to increase by 10.7 percent, equip- ment to increase by 10.0 percent and supplies to increase by 9.9 percent. For complete information on the member surveys, contact the NLA at 230 Southern Bldg., Wash-ington, DC, 20005. Phone number is (202) 737-4060. Idaho clamps down on burning The Idaho Board of Health and Welfare has adopted controver-sial new regulations covering grass burning, according to The Associated Press. The regulations came after res-idents in the turfgrass growing areas complained about the smoke causing health problems and chasing tourists away. They tighten definitions, specifically listing hazardous and dangerous materials that are not to be burned. Roy Bodine, an official of the Intermountains Grass Growers Association, led a delegation opposed to portions of the regula- tions. And Don Jacklin of Jacklin Seed, Post Falls, told the board that the industry would like some form of mandatory fee imposed on grass-burners to help fund research into alternatives. NACA chairman says tide is finally turning Pesticide residues, occupational hazards and pollution have been unfairly used as whipping boys by the government, scientists, press and public, says Robert Oldford, chairman of the National Agri- cultural Chemicals Association. Oldfield, who is president of Union Carbide Agricultural Prod-ucts Co., told several hundred during his outgoing speech that the tide is finally turning, though. "We have every reason to hope for a new age of enlightenment about our industry and our prod-ucts," he said, pointing to books like The Apocalyptics by Edith Efron. New popular views believe that most cancer, for instance, is caused by lifestyle factors and not by chemicals, environmental pol-lutants or occupational hazards. % % Tft-ww-y Pit crew Contestants from 15 states pose with the contest superintendent in 4-H compact tractor event during the eastern region division of the National 4-H Engineering Events this fall in Richmond, Va. The Toro Co., Minneapolis, Minn., is a national sponsor of the 4-H "Learn to Earn" pro-gram which provides learning guides on lawn care business skills. Seated on the tractor is Dr. Lee P. Grant, extension spe- cialist for 4-H and youth mechanical pro- grams at the University of Maryland, College Park. BIG GREEN PLUS MICRONUTRIENTS Iron-Sulphur plus Nitrogen RESULTS EQUAL PROFIT. XL QUICK GREEN-UP i Apply 1.5-2 ounces/1000 BIG GREEN PLUS for a beautiful green turf within hours of application. Micronutrients can be a help in solving your service problems. .HARDIER TURF University experiments have shown turf applied with micronutrients such as BIG GREEN PLUS to be more resistant to disease and insects. 0LESS NITROGEN USE Tests have shown that turf color and quality can be maintained with higher rates of micronutrient and lesser rates of nitrogen. BIG GREEN PLUS contains 15% nitrogen, 4% sulphur and 6% iron. ^NON-STAINING BIG GREEN PLUS has been shown to have non-staining properties when diluted at 3-4 ounces in 3-5 gallons of solution. AVAILABLE IN BULK Easy transport, less waste, no handling problems, safer to use when handled in bulk. ASK ABOUT OUR SPECIAL CONTAINER PROGRAM. CALL our toll free number 1 "800-447-4131 or write for further information. manufactured by: \BULKKEM BULK SUPPLIERS OF m LAWN CHEMICALS THE BULKKEM CORPORATION Ł 400 NORTHTOWN ROAD Ł NORMAL, IL. 61761 Circle No. 101 on Reader Inquiry Card Pesticide group to take action The Ohio Pesticide Task Force has determined its needs, and will take action to meet those needs. The group met recently andŠ behind the recommendations of advisor Jim Betts, ClevelandŠ decided to: Ł continue to work actively at the local level to prevent anti-pesticide ordinances; Ł request an Attorney Gen-eral's opinion regarding the legal-ity of such ordinances, and whether existing state laws already give the state preemptive authority; Ł contact the appropriate legis-lators to obtain their opinions about possibly initiating and pass- ing laws that would give the state preemptive authority in regulat- ing pesticide use. In addition, Dr. Phil Larsen of Ohio State University was to con- tact Ohio grower groups in sup- port of an advisory group. "We lawn care guys are a bunch of rookies as far as affecting legislative change," said Marty Erbaugh of Lawnmark Associates, Peninsula. "We need some help." Anti-pesticide legislation is hitting Ohio in the northern com-munities of Lyndhurst, Lake- wood, Cleveland Heights, Orange Village, Strongsville and North Royalton. Test to predict pesticide residue New research taking place at Oregon State University could predict whether a certain chemi- cal will decompose, and how long it might take. At the moment, a test specific to the herbicide 2,4-D is being sought. Despite the fact that more than 800 million pounds of pesticides are used every year in this coun-try, there is a lack of information on their residue life. However, the OSU research will use EPA money and the expertise of micro-biologist R.J. Seidler. The $126,000 test will include bacteria count and projections. "Ideally, we would be able to tell how a certain environment will respond to a certain chemi-calŠbefore that chemical is used," says Dr. Seidler. Tax changes listed in booklet A free report of the Independent Business Institute provides a con-cise, business-language descrip-tion of all the changes in business taxation per the 1984 Tax Act. Among the changes explained are sharp personal-tax implica-tion on all company cars; no deduction for accrued interested; major changes in minimum inter- est rates; and tightening of travel and entertainment records. This, Report No. 600, is avail-able for $1 to cover postage and handling from the Independent Business Institute, P.O. Box 159, Akron, OH, 44309. Bob Styduhar of ChemLawn (left) addresses members of the Ohio Pesticide Task Force, including Marty Erbaugh of Lawnmark Associates (second from left) during that organization's most recent meeting in Columbus. The group is plan-ning a unified pesticide applicators' move-ment aimed at anti-pesticide legislation. MARKETING IDEA FILE Where the money is When developing your strategic marketing plans, try to get your advertising directed at the right households. Anything out of prime target areas could be considered wasted effortŠand money. According to the U.S. Census Bureau, 15.9 percent of the households in the country are below the poverty line of $10,178 annual income. Thus, they are not exactly "hot" lawn care prospects. An additional 34.9 percent of the households make less than the median income of $24,580, the Census Bureau says. Of that total, 23.4 per- cent make less than $20,000 per year. They are "marginal" prospects, at best. Your prime customer list would probably come from that segment of the populationŠ 49.1 percent, as a matter of factŠthat earns more than the median income. Here is the breakdown on that segment: 19.5 percent of the households in the country earn $25,000 to $34,999; 17.0 percent earn $35,000 to $49,000; 5.4 percent earn $50,000 to $59,999; 3.7 percent earn $60,000 to $74,999; and 3.5 percent earn more than $75,000. \>u didn't get where you are in the lawn care business using anything but the best* You sell service. Pure and simple. So if your customers complain about lingering, hard-to-control lawn pests, you go back and re-treat. Which takes time. Expensive peak season time. Thats wnen quality pesticide formulations prove their real value. At Union Carbide, our insect and weed control products are designed to keep turf healthy, pest free and looking great. And that, of course, is what your customers really pay for. Realistic, dependable insect control SEVUST brand SL carbaryl insecticide is designed for the convenience of turf professionals. It's a water-based flow-able that's easy to handle, mix and apply. SEVINr brand SL carbaryl liquid effectively controls over 25 common turf insects, including sod webworms, white grubs, billbugs, chinch bugs, even ants, ticksandfle You and your customers also get peace of mind from knowing that carbaryl is used for insect control on pets, poultry and even some game birds. leas. SFVI1NL ëmm So you worry less. And that's important. The first name in phenoxys Our researchers developed the f)henoxv herbicide chemistry turf pro-essionals have depended on for nearly 40 years. And, with formulations like WEEDONE* brand DPC broadleaf herbicide, we can help make turf weeds the least of your worries. WEEDONF brand DPC is a powerful combination of 2,4-D and dichlorprop in one convenient herbi-cide with the performance of more expensive, three-way mixes. So you get effective control for even hard-to-kiff species such as spurge, chickweed, oxalis and ground ivy. In fact, WEEDONF brand DPC could be the only herbicide many lawn care operators will ever need. Made for turf Ask your chemical supplier about ^^ SEVIN brand SL and WEEDONF brand DPC. When it comes to your insect ana weed con- trol turf chemi-cals, why choose anything but the best? From the turf care group at Union Carbide Union Carbide Agricultural Products Company, Inc. Box 12014 T.W Alexander Drive, Research Triangle Park, N.C. 27709 SEVIN* is a registered trademark of Union Carbide Corporation. WEEDONE® is a registered trademark of Union Carbide Agricultural Products Co., Inc. As with any insecticide or herbicide, always read and follow label instructions. © 1984 Union Carbide Agricultural Products Company, Inc. Circle No. 101 on Reader Inquiry Card DATES December Ohio Turfgrass Foundation Conference and Show, Dec. 3-6, Columbus, OH. Con-tact: Dr. John Street, Ohio Turfgrass Foun-dation, 2021 Coffey Rd., Columbus, OH, 43210. (614)422-2601. New Jersey Turfgrass Expo, Dec. 3-6, Atlantic City, N.J. Contact: Dr. Henry Indvk, Rutgers University Cook College, 3ifs /ersity i Soi is and Crops Dept., P.O. Box 231, New Brunswick, NJ, 08903. (201) 932-9453. National Fertilizer Solutions Association Convention, Dec. 3-6, St. Louis, MO. Con-tact: NFSA, 8823 North Industrial Rd., Peoria, IL, 61615. (309) 691-2870. Texas Turfgrass Association Conference and Show, Dec. 9-12, San Antonio (Tex.) Convention Center. Contact: Dr. Richard Duble, Dept. of Soil and Crop Sciences, Texas A&M University, College Station, TX, 77843. (409) 845-4826. Landscape Design Short Course, Dec. 10-12, OARDC, Wooster, OH. Contact: Fred K. Buscher, OARDC, Wooster, OH, 44691. (216)263-3831. North Central Turfgrass Exposition, Dec. 11-13, O'Hare Exposition Center, Rose-mont, IL. Contact: Dr. Thomas Fermanian, University of Illinois, 116 Illini Hall, 725 S. Wright St., Champaign, IL, 61820. (217) 333-2880. Pennsylvania Turfgrass Conference and Trade Show, Dec. 11-14, Hershey (PA) Lodge and Convention Center. Contact: Christine King, 412 Blanchard St., Belle-fonte, PA, 16823. (814) 355-8010. January, 1985 North Carolina Turfgrass Conference and Exhibit, [an. 2-4, Adam's Mark Hotel and Convention Center, Charlotte, NC. Con-tact: W.B. Gilbert, 1119 Williams Hall, Box 7620, North Carolina State University, Raleigh, NC, 27695. (919) 737-2657. Georgia Turfgrass Conference, Jan. 6-8, University of Georgia, Athens, GA. Con- tact: Gil Landry, 2400 College Station Rd., Athens, GA, 30602. (404) 542-5350. Maryland Turfgrass '85, Jan. 6-9, Bal- timore (MD) Convention Center. Contact: Cheryl Gaultney, Maryland Turfgrass Council, Box 223, White Marsh, MD, 21162. (301)335-3700. Southeast Pennsylvania Turf School & Trade Show, Jan. 8-9, Westover Inn & Golf Club, Jeffersonville, PA. Contact: Keith Zanzinger, Chester County Ext. Service, 235 W. Market St., West Chester, PA, 19380. (215)696-3500. Landscape Design Short Course, Jan. 9-11, OARDC, Wooster, OH. Contact: Fred K. Buscher. OARDC, Wooster, OH. 44691. (216)263-3831. Associated Landscape Contractors of America Convention and Trade Show, Jan. 20-24, Kona Surf Resort, Kailua-Kona, HI. Contact: ALCA, 405 N. Washington St., Falls Church, VA, 22046. (703) 241-4004. Virginia Turfgrass Conference and Trade Show, Jan. 23-25, Virginia Beach (VA) Pavilion and Tower. Contact: J.R. Hall III, Agronomy Dept., Virginia Tech, Black- sburg, VA, 24061. (703) 961-5797. Horticulture Industries Conference, Jan. 28-31, Earle Brown Center, University of Minnesota, St. Paul, MN. Contact: Shirley Munson or Office of Special Programs, 405 Coffey Hall, 1420 Eckles Ave., University of Minnesota, St. Paul, MN, 55108. (612) 373-1561. American Sod Producers Association Mid-winter Conference, Jan. 30-Feb. 1, Disney World Contemporary Hotel, Orlando, Fla. Contact: Douglas Fender, APSA, 4415 W. Harrison, Hillside, IL, 60162. (312) 449-2890. Spring Valley Turf Seminar, Jan. 30, Mil-waukee (WI) Marriott Inn. Contact: Bill Vogel, 1891 Spring Valley Rd., Jackson, WI, 53037. (414)677-2273. February Capital Region Turf & Ornamental School, Grantville (PA) Holiday Inn. Contact: James Welshans, Dauphin County Ext. Service, 75 S. Houck St., Suite 101, Har-risburg, PA, 17109. (717) 652-8460. Recreational and Commercial Turfgrass Short Course, Feb. 13, Statesboro, GA. Contact: Gil Landry, 2400 College Station Rd., Athens, GA, 30602. (404) 542-5350. Northeastern Pennsylvania Turfgrass & Grounds Maintenance School, Feb. 19-20, Luzerne County Comm. College, Nan-ticoke, PA. Contact: William Kleiner, Luzerne Co. Ext. Service, 200 Adams Ave., Scranton, PA, 18503. (717) 825-1701. > £ n > 73 m 5 a c cn H 73 a m n m 03 m 73 CO oo co o> OC w m S w u w Q >« OC H c/3 D Q g u os < u 2 £ < Are lawns 'maxxed out?' While doing research for last month's story about the future of the lawn care boom, I had one knowledgable turfgrass manager pose a rather formidable question. "Is it time to create a new level of performance?" he asked. He contends that many consumer lawns have "maxxed out." Meaning, some older lawnsŠbecause they were originally established with unimproved turfgrass varietiesŠ are being groomed as well as chemically and mechanically possible. Meaning, the lawn care industry might consider taking lawns established five or more years ago and re-establishing them. "I sense a willingness by the MULTI-COMPARTMENT SYSTEM Professional Turf Equipment sprayers are available in sizes ranging from 600 gal. on up. These units come in ' single or multiple compartments. The above 3-compartment system allows the operator to apply 3 different mixes by a unique valve system. The inductor system enables you to .custom blend products on site. Materials can be transferred from one compartment to another and custom blended in ' any compartment. The dual stage centrifugal pump is cap-able of pumping and suspending granulated materials. The fully enclosed channel around the bed minimizes rust and deterioration. Rubberized lights and reflectors eliminate " rust and corrosion. I 1 I I and Canada Professional Turf Equipment » « 1 « 1 « « 1 1 PICK-UP TRUCK RIG This full feature sprayer turns your pick-up into a com- * plete spraying system. This unit is available from 110 gal. compact pick-up to 450 gal. units. Single or dual compart- ' ments are available as tree, service, or complete lawy spray units. Comes complete with electric start engine, hose reels, battery and removable gas tank. Tanks for all systems are available in fiberglass, steel or stainless steel. PROFESSIONAL TURF EQUIPMENT offers custom sprayers tailored to your operation. That is only one reason why more lawn care companies in the United States use Professional Turf Equipment. Ł I I I I I I 400 NORTHTOWN RD. NORMAL, IL LINOIS 61761 consumer to pay for better programs or extra service," this LCO told me. "I'm almost convinced they're ready to pay more, so maybe it's time we drop the Bel-Air and go to the Impala." Those of you involved with lawn care, of course, sense the immediate problem with this premise: there currently exists no equipment on the market that can make the re-establishment of hundreds of thousands of lawns a profitable venture. The tech-nology simply doesn't exist, because the process of re-establishmentŠespecially of re-seedingŠis so complicated. "But somebody will wake up to the need," my friend insists, "and develop that piece of equipment." The piece of equipment which could revolutionize the industry, he contends, will collect debris, prepare the seedbed and actually seedŠall in one pass. This piece of equipment will cost between $10,000 and $15,000, and will allow the LCO to re-establish an average home lawn in about 90 minutes. It will keep production costs to about $75 so the LCO can charge the customer about the cost of one year's lawn care. LAWN CARE INDUSTRY will, sometime in the next few months, delve into this question more deeply. We'll be asking equipment manufacturers what they think: is this type of equipment possible to produce? And we'll be asking seed growers and chemical companies what impact this type of service would have on their businesses. If this scenario actually becomes reality, it could mean a whole new definition of the term "lawn care." It will go beyond aeration, beyond disease con- trolŠinto the arena of mass renovation. It will mean a mad rush by equipment companies into the production of these "renovation" machines, just as those com-panies are scrambling now to produce aerators. There will be a higher demand for improved turfgrass seed. And Roundup- type chemicals will also be in demand. In short, this type of expansion would add fuel to the "boom" that's already being experienced by LCOs everywhere. And that's exciting. Circle No. 101 on Reader Inquiry Card Jerry Roche Editor the Reader Service numbers of those items of interest to you. ' NAME TITLE PR I FIRM COVER LABEL HERE I ADDRESS ! STATE ZIP I For rapid response, use the peel-off label from the front cover PHONE( 101 116 131 146 161 176 191 206 221 236 251 266 281 296 311 326 341 102 117 132 147 162 177 192 207 222 237 252 267 282 297 312 327 342 103 118 133 148 163 178 193 208 223 238 253 268 283 298 313 328 343 104 119 134 149 164 179 194 209 224 239 254 269 284 299 314 329 344 105 120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 107 122 137 152 167 182 197 212 227 242 257 272 287 302 317 332 347 108 123 138 153 168 183 198 213 228 243 258 273 288 303 318 333 348 109 124 139 154 169 184 199 214 229 244 259 274 289 304 319 334 349 110 125 140 155 170 185 200 215 230 245 260 275 290 305 320 335 350 111 126 141 156 171 186 201 216 231 246 261 276 291 306 321 336 351 112 127 142 157 172 187 202 217 232 247 262 277 292 307 322 337 352 113 128 143 158 173 188 203 218 233 248 263 278 293 308 323 338 353 114 129 144 159 174 189 204 219 234 249 264 279 294 309 324 339 354 115 130 145 160 175 190 205 220 235 250 265 280 295 310 325 340 355 WWN OIRE INDUSTRY DECEMBER 1984 This card expires February 15.1985 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: Date NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY CARDl == FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE ^Ł READER SERVICE DEPARTMENT MWN OHRE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 IIIIIIIIIIIIIIIIIIMHIIIIIIIIIIIIIIIIIIIII 1,11 Pros and cons Is being a franchisee for you? By Bill Fischer Spring Green In the competitive field of profes-sional lawn care, those companies which are strong in number, dedi-cated to good quality service, and who provide consistent results will survive. In the next few years, it's likely that the majority of the service will be provided by national firms with the balance of the market being owned by smaller independent operations. The growing demand for lawn care among consumers, plus the trend toward serving the commer-cial market, is creating a most competitive atmosphere. U.S. Department of Commerce statistics indicate an impressive 93 percent of all franchises started since 1970 have succeeded to some degree. However, just 20 percent of all new independent business ventures succeed for three years or more. Why is the success rate of fran-chises so high? What makes a franchise organization so attrac- tive to both consumers and entre-preneurial types destined to "go into business for themselves?'' Why do some businessmen opt for buying a franchised service when they can invest those dollars into their own independent company instead? The answers are simple yet diverse. Those who join franchise orga-nizations rather than operating independently are comfortable with the arrangement because of its inherent qualities. While the cor- poration offers successful operating techniques, years of experience, national name recognition, and support through advertising, the franchisee designs his business using his own fresh ideas. Essentially, the franchisee builds his client list at his own rate, while reaping the benefits of belonging to a large company. However, the organization is only as successful as the fran- chisees it attracts. Choosing the right franchise begins with "look-ing in the mirror." Decide what kind of business structure you work best with and enjoy the most. Consider what kind of limitations you want, if any at all. Analyze the program franchise companies offer. Be sure their plan suits your needs, and lends an opportunity for you to meet your goals. Before signing a contract, con-tact an operating franchisee and probe him about the organization. Does the company continuously meet the expectations which ini-tially attracted them to join? And how reliable is support when needed? Also find out what the average incomes are for the first, second and third years of operation to get a good idea of what earning poten-Bill Fischer, author of this article, with his favorite trade publication. tial can be. What support comes from cor-porate headquarters? Experience. Not only does the corporation share the experience of successful marketing plans and tailor pro-grams for each territory, it pro-vides training in both operations and sales. In addition to all of the above, franchisors stay on top of the changing needs of consumers, constantly developing better products through research. Natu-rally, the franchisees profit from this research. If you are looking to operate a business for yourselfŠbut not necessarily by yourselfŠa fran- chise may be your best bet. The price? Initial investments ranging between $40,000 and $50,000 are typical, with a seven percent royalty fee. ® QUALITY, DEPENDABILITY, ECONOMY! PSB has been making quality lawn spreaders since 1946, and this is our best. Features include: durable, hi-impact, rust-free plastic hopper; epoxy coated metal parts; cushioned hand grips; positive spring loaded on/off lever with locking pin; accurate, easily operated rate slide adjustment; protective hopper guard; 10.5" x 3.5" pneumatic tires with easy maintenance, bolt together rims; 5/8" diameter #304 stainless steel axle; heavy-duty "NylatronŽ G.S." gears; ball bearing wheels with grease seals; 3/8" stainless steel agitator; stainless steel fasteners; pattern adjustment capability; extra-wide wheel base; hopper screen; and optional "Shower Cap® " hopper cover. Also available as a tractor-pull model, CB-85T. Manufacturers of millions of quality lawn spreaders since 1946. PSB Company 555 West Goodale Street P.O. Box 1089 Columbus, Ohio 43216-1089 614/228-5781 Shower Cap* is a registered trademark of Lawn Tech, Inc., Westlake. Ohio. NylatronŽ is a trademark of Polymer Corporation. Reading. PA Circle No. 101 on Reader Inquiry Card Look beyond spring. Use DURSBAN to stop fall bugs, too! nothing tops DURSBAN* Insecticide for stopping spring-emerging insects in turf. But unless you spray it again in late summer, you could be heading for a fall, come autumn. Because even the long-lasting residual action of DURSBAN wont last quite that long. So you could miss sod web-worms and other tardy types. To protect your customers' lawns from spring through fall, apply DURSBAN Insect-icide twice a yearŠon your first round to control the early risers, and again later in summer to stop the late arrivals. The cost is reasonable: as little as 46<£ per 1000 sq. ft. application. That makes a double treatment a sound investment for your customers. They get year-long pro-tection against insects. And you avoid the awesome costs of call-backs and weakened customer relations. DURSBAN will get just about every bug you want it to... chinch bugs, sod webworms, bill bugs, turfgrass weevils, armyworms, cutworms, ants and more. So look beyond spring. Apply DURSBAN Insecticide twice this year and get the fall bugs, too. DURSBAN insecticide. In familiar 2E and concentrated 4E liquid formulations, and now 50W wettable powder. See your Dow distributor. And ask about our new "DURSBAN Delivers The Goods'' incentive program. Be sure to read and follow all label directions and precautions. Agri-cultural Products Department, Midland, Michigan 48640. DURSBAN Keeps you looking good all year. Dow Chemical U.S.A. ŁTrademark of The Dow Chemical Company. 4901 Circle No. 106 on Reader Inquiry Card 14 00 cn DC W CQ 1 W u Š Q > oc H C/3 D Q Z w oc < u Z < Š3 Suppliers surveyed: Price increases near zilch Product and equipment prices to lawn care industry businesses will jump two to three percent in most cases for the 1985 season. According to a survey conducted by LAWN CARE INDUSTRY, though, in many cases manufac- turers are making every attempt to hold prices to their 1984 levels. Here is the breakdown, by product classification: Pesticides For the most part, pesticide prices will show a slight increase. Velsicol increased its prices on Banvel and other turf products earlier this year. "But right now, we do not anticipate further price increases," says company spokesman Mike McGowan. Union Carbide will also not boost prices any. Tom Arnold says, "We sell through dis-tributors, but our prices will remain virtually the same as in 484." Arnold did note, however, that "there will be some minor increases on some of our products in keeping with inflation." The cost of Oftanol, one of the most popular insecticides being used in the industry, will remain the same, according to Allen Haws at Mobay Chemical. That might not be the case across the board at Mobay, though, as some other minor price increases are planned. Dursban is going up while Ciba-Geigy's diazinon will remain the same. Notes Vince Geiger of Dow Chemical, makers of the popular Dursban insecticide, "We really haven't had a price increase in the last two years, but Dursban will increase slightly next year. It's just an inflationary-type increase, and won't be large." Ron Pfister indicates that though diazinon will remain the same, Ciba-Geigy's Subdue will cost 1 to 2 per- cent more. Elanco Products' Dan Lynch Sr. forecasts slight increases, varying across the company's 15 products. And TUCO, a division of The Upjohn Co., anticipates increases of 2 to 3 percent, according to Casey Jones. Jerry Garnett of Rhone-Poulenc predicts slight increase in its lawn chemicals. "Less than the rate of inflation, though," he says. "They'll average about 3% per-cent." And Stauffer Chemical Co. will increase prices 3 to 5 percent across the board, says Stauffer ser-vice manager Herb Day. Fertilizers On the fertilizer front, it looks like slight increases are the rule rather than the exception. "We expect our products to increase slightly, if at all," notes Mike Scribner of Hawkeye Chem-ical. "Prices are up a little, but we expect them to go back down." "I would have to say that prices 2THE RIGHT TACTICS. Coming up with an effective disease control sales strategy is one thing. Carrying it out is something else. Our Healthy Business Package shows you how. It includes not only ad-vice on how to communi-cate with customers and pros-pects, but materials you can use. Materials for newspaper, direct mail and bill stuffers. Doorknob hangers. In-home sales presentations. One reason lawn disease treatment is an excellent business opportunity is that many homeowners don't even know that turf diseases exist. If you make them aware of the problemŠand offer the solutionŠin your advertising, promotions and sales calls, you'll capture more than your share of this growing market. We can help. 1THE RIGHT STRATEGY! Every year, more lawncare companies discover new profits in turf disease con-trol. If yours isn't one of them, we'd like to show you the way by sending you our free CHIPCO* 26019 fungicide Healthy Business Package. It includes lots of valuable information and materials to help you turn lawn diseases into profits... beginning with strategy. Well explain how effective disease control can give you a competitive edge. How it can build your reputation as a quality- oriented company. How it can protect the business you already have...and help bring in more customers. How it can be used to establish a long term customer relationship. In short, how it can improve your profit-ability by adding value to your existing customer base. S Q.® ss so Hg^s. stcTO 3 Sift g E g s 09 73 PI z a c in H 73 < a m n m 00 m 73 CO 00 I ICI Americas, Inc. Wilmington, DE 19897 302-575-3031 Chemicals Imler Industries, Inc. 1117 Broadviuew Ave. Columbus, OH 43212 614-235-5817 Measuring wheels Improved Lawn Equipment Corp. 9 Skylark Dr. Spring Valley, NY 10973 914-354-3933 Aerators Ingram Mfg Co. P.O. Box 1809 Del Rio, TX 78840 512-774-4327 Mowers International Harvester SUPPLIERS' MARKETPLACE Tt" 401 N. Michigan Ave. 1721 Packard Ave. Chemicals Chicago, IL 60611 Racine, WI 53403 OC u oa Tractors, trucks 414-637-6711 Kinduell Advertising Specialties OC u oa Mowers 110 Center St. w International Seeds, Inc. K Newport, KY 41071 u w P.O. Box 168 K 606-581-5444 a Halsey, OR 97348 F.D. Kees Mfg. Co. 503-369-2251 700 Park Ave. Knox Fertilizer & Chemical Co. >* Seed Beatrice, NE 68310 West Culver Road oc H 402-223-2391 Knox, IN 46534 CO \ Mowers 219-772-6275 1ŠJ Q J Fertilizers Z J Kel Instruments Co., Inc. w oc Jacklin Seed Co. P.O. Box 1869 Koos, Inc. < u z. W. 5300 Jacklin Ave. Clifton, NJ 07015 Kenosha, WI 53141 < u z. Post Falls, ID 83854 Soil testers 414-654-5301 £ 208-773-7581 Fertilizers < Seed Kincaid Enterprises, Inc. P.O. Box 671 Kubota Tractor Corp. Jacobsen Div. of Textron, Inc. Nitro, WV 550 W. Artesia Blvd. V'ltlEY TÜRF PRODUCTS 1891 SPRING VALLEY RD. JACKSON WI. 53037 YOUR MID-WEST SUPPLIER NEW PRODC1CT! MILORGANITE PROFESSIONAL! (A) 20-3-7-+-2% IRON (B) All Organic Nitrogen (C) 1/3 slow release (D) Low salt sulfate of potash Would your customers like an all organic nitrogen fertilizer on their lawns? 600PA/£MS/ PROFIT BOOSTER! SPRING VALLEY CRAB-X (A) Supplies 1# of N/1000 (B) High rate of benefin for superior crabgrass control "We can provide all your turf requirements." CALL 414-677-2273 AND ASK FOR BILL Compton, CA 90224 213-537-2531 Tractors, mowers Kut-Kwick Corp. P.O. Box 984 Brunswick, GA 31520 912-265-1630 Mowers DRY + LIQUID FERT. + EQUIPMENT + SEED + HERBICIDES + SERVICE FORMOLENE + NITROFORM Land O'Lakes, Inc. P.O. Box 1395 Minneapolis, MN 55440 612-571-2110 Fertilizers Lange-Stegmann Fertilizer Co. No. 1 Angelica St. St. Louis, MO 63147 314-241-9531 Fertilizers Lawn Masters, Inc. 6527 39th Ave. Kenosha, WI 53141 414-552-8911 Aerators Lawn Tech 2569 Dover Center Rd. Westlake, OH 44145 216-835-4166 "Shower cap" Lawnway 400 Maple Ave. Westbury, NY 11590 Aerators Fertilizer Lesco, Inc. 20005 Lake Rd. Rocky River, OH 44116 216-333-9250 Chemicals, equipment Locke Mfg., Inc. P.O. Box 980 Bridgeport, CT 06601 203-333-3157 Mowers Lofts Seed, Inc. P.O. Box 146 Bound Brook, NJ 08805 201-356-8700 Seed M Mallinckrodt, Inc. P.O. Box 5439 St. Louis, MO 63147 314-895-5043 Chemicals Manhattan Ryegrass Growers Assn. 1349 Capitol St., N.E. Salem, OR 97303 503-363-1022 Seed Master Mfg Co. P.O. Box 694 Sioux City, IA 55102 712-258-0108 Sprayers Mathews Co. Box 70 Crystal Lake, IL 60014 815-459-2210 Mowers J.J. Mauget Co. P.O. Box 3422 Burbank, CA 91504 213-849-91504 Tree injection equipment McDonough Power Equipment Co. 535 Macon Rd. McDonough, GA 30253 Circle No. 123 on Reader Inquiry Card SUPPLIERS1 MARKETPLACE 23 404-957-9141 Mowers MCI AgSystems, Inc. P.O. Box 748 Donaldsonville, LA 70346 504-473-3121 Fertilizers Melcher Mfg. Co., Inc. P.O. Box 11857 Spokane, WA 99211 Loading ramps Metromail Corp. 901 W. Bond St. Lincoln, NE 68521 402-475-4591 Direct mail Miller Tilt-Top Trailer P.O. Box 14247 Milwaukee, WI 53214 414-476-4030 Trailers Milliken Chemicals P.O. Box 817 Inman, SC 29349 803-472-9041 Chemicals Milwaukee Metro Sewerage Dist. 735 N. Water St. Milwaukee, WI 53202 414-225-2222 Fertilizers Minnesota Wanner Co. 5145 Eden Ave. S. Minneapolis, MN 55436 612-929-1070 Pumps Mobay Chemical Corp. Box 4913, Hawthorn Road Kansas City, MO 64120 816-242-2227 Chemicals Monsanto Agricultural Products Co. 800 N. Lindbergh Blvd. St. Louis, MO 63166 314-694-1000 Chemicals Moyer & Son, Inc. 113 E. Reliance Rd. Souderton, PA 18964 215-723-6001 Fertilizers F.E. Myers Co. 400 Orange St. Ashland, OH 44805 Sprayers Multi-Core Aerators 7920 Stromesa Ct. San Diego, CA 92126 714-695-2800 Aerators N National Liquid Fertilizer Corp. 3724 W. 38th St. Chicago, IL 60632 Fertilizers Nevr-Rust Tool-Tainer, Inc. 6700 N.W. 36th Ave. Miami, FL 33147 305-693-4680 Tool boxes Nice 4n Green Plant Food 680 Phelps Ave Romeoville, IL 60441 Fertilizers National Mower Co. 688 Raymond Ave. St. Paul, MN55114 Circle No. 108 on Reader Inquiry Card Š 612-646-4079 Mowers Nor-Am Chemical Co. P.O. Box 7495 Wilmington, DE 19803 302-995-1177 Fertilizers, chemicals Normarc, Inc. P.O. Box 238 Tangent, OR 97389 503-926-5801 Seed Northern Hydraulics P.O. Box 1221 Burnsville, MN 55337 612-894-8310 Engines Northrup King Co. P.O. Box 959 Minneapolis, MN 55440 612-781-8011 Seed o Ohio Oil Equipment Co. 30 E. 4th Ave. Columbus, OH 43201 614-294-4618 Spray equipment Olathe Mfg Co., Inc. 100 Industrial Parkway Industrial Airport, KS 66031 Aerators George Olson & Son 139 New York Ave. Huntington, NY 11743 516-421-5034 Power equipment Oregon Fine Fescue Commission 1349 Capitol St., N.E. Salem, OR 97303 503-363-1022 Seed Oregon Ryegrass Commission 4093 12th St., S.E. Salem, OR 97302 503-364-3346 Seed > $ z n > 70 m Z a c C/D H 70 < a m n m DO M 70 <->Ł CO 00 ¿t Choose from Jacobsen's complete line of rugged walk-behind/\rotaries. Get precise cutting and powerful performanceŠget a Jacobsen. Choose from three cutting widths: 32", 36" or 50". And a variety of engines, from 8 to 16 hp. These rugged, easy to handle machines are built for daily use. The mower decks feature heavy duty spindles and bearings. Plus heat treated steel blades. Finger-tip controls make your job easier. A special traction clutch lets you handle tricky ter-rain, and allows free wheel ing in neutral. A conven- ient gear selector gives you one reverse and five forward speeds. Other standard fea-tures include: easy 4-point height adjustment; only two belts; large wheels and tires; a special guard for easy trimming around trees; and large fuel tanks up to 3 gallons. Options include a comfort-able trailing sulky; and a big 3.3 bushel grass catcher with dust deflector. So get behind a Jacobsen. You'll be walking a fine line. Jacobsen Division of Textron Inc. 1721 Packard Avenue Racine, WI 53403. 24 SUPPLIERS' MARKETPLACE ^ CO CT5 rŠ OC w PQ S w u w Q OC H C/3 D Q Z w a: < u z £ < Oregon Tall Fescue Commission 2140 Turner Rd., S.E. Salem, OR 97302 Seed Palm Industries, Inc. 333 N.W. 14th Ave. Pompano Beach, FL33060 800-327-8966 Hose, vaJves Parker Fertilizer Co. P.O. Box 540 Sylacauga, AL 35150 205-245-5282 Fertilizers Pascoe Equipment Co. R.D. 2 Oakdale, PA 15071 Aerators PBI/Gordon Corp. P.O. Box 2276 Kansas City, KS 66110 913-342-8780 Chemicals Pennington Seed, Inc. 2224 Hazelhurst Ave. Orlando, FL 32804 Seed Perfco 85 Quick Rd. New Carlisle, OH 45344 513-845-3897 Ad brochures Perlux, Inc. P.O. Box 1359 Wendell, NC 27591 919-365-7079 Growth retardants Perma-Green Supreme P.O. Box 8326 Merrillville, IN 46410 219-769-8313 Spray equipment Pickseed West, Inc. Box 888 Tangent, OR 97389 503-926-8886 Seed Pioneer Hi-Bred P.O. Box 346 Savage, MN 55378 AMERICAS BEST DEFENSE AGAINST CRABGRASS WEARS THE LESC0 LABEL It's no secret that among America's top lawn care companies, more use Betasan® from Stauffer Chemical for preemergence control of crabgrass than any other herbicide. And more companies buy Betasan as Lescosan, LESCO's name for America's best crabgrass defense. No crabgrass control is more efficient, longer-lasting or safer to existing turf. \ What's more, Lescosan \ is available in easy-to-use Ł liquid or granular form. In a \ variety of formulations, both straight and mixed with fertilizer. Plus you'll also get LESCO's famous delivery and follow-up service. All no more than a phone call away . So for America's strongest defense, pick up the phone and call LESCO to-day (800) 321-5325 Nationwide. In Ohio call Ł r* o /\ / (800) 362-7413. LcbvO / 20005 Lake v i Road, Rocky River, Ohio 44116. (216)333-9250. i \ i fir \ /it ä i / \ " y 7 $25 , yyr VML mjo&M f V. A r/T \ / ŁŁ I M? \ I A J ^âfcp - X : ^ \ , v\ /X rn / «3lMHi£V I . a - Ł T4- - \ - " n y. ; m y ìyitt iMi y 3 I Seed Plantco, Inc. 314 Orenda Rd. Bramalea, Ontario Canada L6T lGl 416-793-8000 Fertilizers Plant Food Chemical Co., Inc. R.D. fil, Box 173 Cranbury, NJ 08512 609-448-0935 Fertilizers Power Lawnmower Parts, Inc. 1920 Lyell Ave. Rochester, NY 14606 716-458-0800 Replacement parts Practical Solutions, Inc. Suite 212 100 E. Wilson Bridge Rd. Worthington, OH 43085 Software Preco Distributors 2400 Boston Rd. Wilbraham, MA 01095 800-428-8004 Equipment Prentiss Drug & Chemical Co., Inc. 363 Seventh Ave. New York, NY 10001 212-736-6766 Chemicals Professional Turf Specialties 400 Northtown Rd. Normal, IL 61761 409-454-2468 Spray trucks, chemicals PSB Co. P.O. Box 1089 Columbus, OH 43216 Spreaders Pumping Systems, Inc. 8909 McGaw Ct. Columbia, MD 21045 301-496-3700 Spray trucks R R.G.B. Labs, Inc. 814 E. 16th St. Kansas City, MO 64108 816-474-3342 Chemicals R&R Products, Inc. 3334 E. Milber St. Tucson, AZ 85714 Mower replacement parts Rain Bird Sprinkler Mfg. Corp. 7045 N. Grand Ave. Glendora, CA 91740 213-963-9311 Irrigation equipment Rainbow Computer Systems 1716 Lake Crest Lane Piano, TX 75023 Software Ransomes, Inc. One Bobcat Lane Johnson Creek, WI 53038 Mowers Raven Industries, Inc. P.O. Box 1007 Sioux Falls, SD 57101 605-336-2750 Tanks Reuter Laboratories, Inc., 2405 James Madison Highway Haymarket, VA 22069 «Š Circle No. 111 on Reader Inquiry Card SUPPLIERS' MARKETPLACE 27 703-754-4167 Milky spore disease Rhone-Poulenc, Inc. P.O. Box 125 Monmouth Junction, NJ 08852 201-297-0100 Chemicals Rockland Chemical Co. P.O. Box 809 West Caldwell, NJ 07006 201-575-1322 Chemicals Rohm & Haas Co. Independence Mall West Philadelphia, PA 19105 215-592-3000 Herbicides Rolatape Corp. 4221 Redwood Ave. Los Angeles, CA 90066 Measuring wheels Rubbermaid Commercial Products 3124 Valley Ave. Winchester, VA 22601 Equipment Ryan/Cushman P.O. Box 82409 Lincoln, NE 68501 402-475-9581 Mowers, aerators Salsco Welding & Fabrication 106 Clark St. Milldale, CT 06467 203-621-6131 Equipment, aerators Scag Power Equipment P.O. Box 589 Elm Grove, WI 53122 414-544-4090 Mowers Security Chemical Co. North Main Street Fort Valley, GA 31030 Chemicals O.M. Scott & Sons ProTurf Division Marysville, OH 43040 513-644-0011 Seed, chemicals Seacoast Labs P.O. Box 157 E. Brunswick, NJ 08816 201-257-7772 Chemicals Seed Research, Inc. 29730 Harvest Dr. Albany, OR 97321 503-252-7933 Seed SDS Biotech Corp. 7528 Auburn Rd. Painesville, OH 44077 216-357-3361 Chemicals Sensation Power Equipment P.O. Box 536 Plymouth, WI 53073 Mowers Shurflo R.R. 1, Box 152 Winterset, IA 50273 515-462-2595 Pumps Sideswipe, Inc. Box 926 Friona, TX 79035 806-247-2025 Wick applicators Smithco 11 West Ave. Wayne, PA 19087 Mowers, sprayers Snowco 4350 McKinley St. Omaha, NE 68112 402-453-2200 Trailers Snyder Industries, Inc. P.O. Box 4583 Lincoln, NE 68504 402-467-5221 Tanks Solo, Inc. 5100 Chestnut Ave. Newport News, VA 23605 Sprayers Spokane Metal Products P.O. Box 3621 Spokane, WA 99220 Spray trucks Spraying Devices, Inc. P.O. Box 3107 Visalia, CA 93278 209-651-1306 Spray equipment Spraying Systems Co. North Ave. at Schmale Rd. Wheaton, IL 60187 312-665-5000 Spray equipment Spring Valley Turf Products 1891 Spring Valley Rd. Jackson, WI 53037 Chemicals Sta-Green Plant Food Co. P.O. Box 540 Sylacauga, AL 35150 205-245-5282 Fertilizers Stauffer Chemical Co. Westport, CT 06880 203-222-3294 > ? Z n > 33 m z a c c/5 H ?0 M-o m n m oo m 70 Great Northern Equipment Company Š a leader in agricultural fertilizer application equipment for over 30 years Š- now brings the lawn care profes-sional the NEW GN600. The GN600 and other models in the line give you the "curb appeal" so important to your company's image. And they're built as rugged as the famous Great Northern field application rigs. Just look at these impressive GN600 features: Ł 600 gal. stainless steel tank for 200,000 sq. ft. coverage with every load Ł One ton Ford truck with 6.9 liter IH diesel engine Ł PTO driven with 2C95 Myers Pump Ł Stainless steel plumbing, sparge line and full sump Ł American Nordic reel with 500 ft. of Vfe" hose Ł Industry proven Chem-lawn Spray Gun with extra nozzles Other models Š the GN1000, GN1200 and GN1600 Š offer the same top-of-the-line compo-nents with larger chassis and payloads. All the Great Northern systems are available for mount-ing on customer-owned chassis. At Great Northern...We're Building on Experience. W Call us today and let us put our experience to work for you. Great Northern Equipment Co. 3550 Great Northern Avenue, RR 4 Ł Springfield, IL 02707 Ł Phone: (217)787-9870 BQ "The NEW Leaders in the Lawn Care Industry" >.i Circle No. 108 on Reader Inquiry Card Š 28 SUPPLIERS' MARKETPLACE DC W CQ W u u Q DC H CO D Q Z w b: < u z < Chemicals Stihl, Inc. 5326 Viking Dr. Virginia Beach, VA 23452 Equipment Strong Enterprises, Inc. 4240 S.W. 72nd Ave. Miami, FL 305-264-5525 Spray trucks Sunbelt Seeds, Inc. P.O. Box 668 Norcross, GA 30091 404-448-9932 Seed Research Triangle Park, NC 27709 Chemicals Unitog Company 101 W. 11th St. Kansas City, MO 64105 816-474-7000 Uniforms U.S. Gypsum Co. 101 S. Wacker Dr. Chicago, IL 60606 Chemicals USS Agri-Chemicals 2333 Peachtree St., N.E. Atlanta, GA 30303 404-572-4135 Chemicals Velotta Uniform Sales Co, 12429 Cedar Rd. Cleveland, OH 44106 216-791-5050 Uni/orms Velsicol Chemical Corp. 341 E. Ohio St. Chicago, IL 60611 312-670-4500 Chemicals w Walker Mfg. Co. 1839 E. Harmony Rd. Fort Collins, CO 80525 303-226-1514 Mowers Warren's Turf Nursery, Inc. 8400 W. 111th St. Palos Hills, IL 60465 312-974-3000 Seed, equipment Westheffer Co. Inc. P.O. Box 363 Lawrence, KS 66044 913-843-1633 Spray trucks, equipment Wheel Spray Corp. P.O. Box 97 Delafield, WI 53018 414-646-8640 Sprayers Yazoo Mfg. Co., Inc. 3607 Livingston Rd. Jackson, MI 39216 601-366-6421 Mowers Tank Truck Mfg. Co. . 25150 Dequindre Warren, MI 48091 Spray trucks, equipment Terracare Products Co. P.O. Box 556 Pardeeville, WI 53954 Aerators 3M Company 3M Center Building 223-6SE St. Paul, MN 55101 612-736-0569 Chemicals The Toro Company 8111 Lyndale Avenue South Minneapolis, MN 55420 612-887-8883 Equipment Toro Irrigation Div. P.O. Box 489 Riverside, CA 92504 Irrigation equipment Trebor Corp. 4047-A Jonesboro Rd. Forest Park, GA 30050 Equipment TUCO, Div. of the Upjohn Co. 7000 Portage Rd. Kalamazoo, MI 49001 Chemicals Tuflex Mfg. Co. P.O. Box 13143 Port Everglades Station Fort Lauderdale, FL 33316 305-525-8815 Tanks Turf-Seed, Inc. P.O. Box 250 Hubbard, OR 97032 503-981-9571 Seed Turfco Mfg., Inc. 3456 N. Washington Ave. Minneapolis, MN 55412 612-588-0741 Aerators Tyler Enterprises, Inc. P.O. Box 197 Elwood, IL 60421 815-423-5808 Fertilizers u UAP Special Products P.O. Box 37800 Omaha, NE 68137 Chemicals Union Carbide Agricultural Products Box 12014 PRODUCTS 29 New engine line for rotaries is unveiled The Max series of engines from Briggs & Stratton are designed especially for rotary lawn mowers. The engines, which became available last month, come in 3V2- and 4-hp sizes. They incorporate a new float-type carburetor that will provide first-pull starting, and faster engine reaction as the clutch is engaged. Max engines come in either a topmount or vertical pull manual start package. Either a 6- or 12-volt electric start is optional. In addi-tion, the new engines are equip-ped with 50 percent more fuel tank capacity. Circle No. 201 on Reader Inquiry Card Electronic digital meter has LCD From Green Pro Cooperative Ser-vices comes an electronic digital meter with LCD display: the perfect way to monitor liquid applications. This meter tells exactly how much volume has been sprayed at each service call. It installs easily Crabgrass and spurge won't see the light of day Unless you stop crabgrass and spurge weed seeds as they germinate, you'll end up fighting them day and night. Crabgrass and spurge are your most serious weed problems. And if not controlled, both plants will produce thousands of seeds which can remain in the soil for years and become the source of new weeds sea-son after season. But with Dacthal preemergence herbicide, you've got the surest crabgrass and spurge preventive money can buy. When it comes to spurge, Dacthal is the single most effective turf preemergent herbicide you can use. And for more than 20 years, Dacthal has been the standard of excellence for the control of crabgrass. What's more, Dacthal effec-tively controls over 20 other annual grasses and broadleaf weeds. Including foxtail, purs-lane and common chickweed. The reason why Dacthal delivers such outstanding performance is because it won't leach or run off during wet weather as other herbi- cides do. So you get proven residual activity for unsur- passed weed prevention. Yet, Dacthal will not thin out turfgrass varieties such as bluegrass. Plus, you can apply Dacthal to over 120 ornamental flowers and shrubs, too. This season make Dacthal your turf preemergent herbi-cide. It's available in both wettable powder and flowable formulations. There's just no better way to prevent crab-grass and spurge from seeing the light of day. AM JHH^T^HESSSIFtm Agricultural Chemicals Business SDS Biotech Corporation 7528 Auburn Road. PO Box 348 Painesville, Ohio 44077 Dacthal Preemergence Herbicide Always follow label directions carefully when using turf chemicals. on spray gun or between the pump and hose reel, and gives an accu-rate four-digit reading of gallons used. The meter is compatible with most liquids and chemicals, and is easy to calibrate for measuring any volume unit. Flow range is 3 to 30 gpm with maximum pres- sure up to 300 psi. It can also be used for transferring materials or filling spray tanks. Circle No. 202 on Reader Inquiry Card Truck gates help fuel efficiency New rugged Amplimesh truck gates from Brownell save weight and thus increase fuel efficiency. The lightweight aluminum gates are designed to replace the heavier, cumbersome wooded side gates and tailgates on most flatbed trucks. The new gates will not warp, crack, splinter or require regular painting. In addition, the diamond-shaped Amplimesh pattern offers cargo security by keeping small items in, and hands out. Circle No. 203 on Reader Inquiry Card New line of grooming accessories Jacobsen Division of Textron introduces a new ling of grooming accessories that include an edger, two string trimmers and two port-able blowers. The edger is powered by a 3 hp Briggs & Stratton engine, rides on four 10-inch pneumatic tires and Circle No. 108 on Reader Inquiry Card Š has a nine-inch blade with vari-able depth adjustment. Both string trimmers, straight shaft models, have manual string advance, twin handles and double shoulder harnesses. The only dif- ference is engine size. The J-55 back pack blower directs 125 mph gusts and 360 degree rotation. The J-88 walk-behind rotates 270 degrees to direct air velocities of 225 mph. Circle No. 204 on Reader Inquiry Card > £ Z n > 23 m 2 a c H TO < a m Q m CO m 70 (O oo .-vy 1 30 oc w 0Q S u u u Q oc H C/3 D Q 2 w OS < U 2 < Commercial spreader fans out 16 feet The new Bunton multi-purpose commercial spreader evenly dis-tributes grass seed, fertilizer and sand over a 16-foot wide path. It features a 130-pound-capacity stainless steel hopper, stainless steel blower/spreader and heavy gauge steel handles. The spreader has a 2.3 hp, four-cycle Robin engine which pro-pells the spreader at speeds of up to 2 mph. It also has finger-tip steering. Circle No. 205 on Reader Inquiry Card All-organic N placed on market Spring Valley Turf Products, Jack-son, Wise., has introduced a new approach in lawn care fertilization. Milorganite Professional is a high analysis, all-organic nitrogen fertilizer. It has an analysis of 20-3-7, plus 1.6% iron and 2% sul-fur. It is intended as an alternative to chemical fertilizers on the mar-ket, says Spring Valley vice-presi-dent Bill Vogel. Circle No. 206 on Reader Inquiry Card Quality-crafted edging for landscapers Oly-Ola Sales of Oak Brook, 111. is making available Edg-King, its pure poly, quality-crafted land-scape edging for use by profes-Our mowers are engineered to handle even rugged conditions like these. Maintaining a garden that's easy on the eyes isn't always easy work tor a mower. There can be steep hills to mow up. Tall weeds to mow down. And intricate flower beds to mow around. John Deere commercial mowers are true commercial machines. They feature conveniently mounted handlebar levers for independent control of power, brake and neutral for each wheel. Giving you nearly zero turning radius. They also feature a low silhouette deck. So you can easily mow under trees and shrubs. And when you order the optional sulky attachment, you can turn your walk-behind mower into a i comfortable and maneuverable riding mower. Making a very versatile mower even more versatile. John Deere's walk-behind mower line comes in 32-, 36-, 48- and 52-inch models. All built to deliver rears of dependable service. And all backed by the new ohn Deere 2-year limited warranty. For the name of the nearest dealer, or a free folder on the John Deere walk-behind series, call 800-447-9126 toll free (800 322-6796 in Illinois). Or write John Deere, Dept. 51, Moline, Illinois 61265. Look into one of these John Deere commercial walk-behind mowers. It may be just the answer for your roughest mowing jobs. Nothing Runs Like a Deere Circle No. 104 on Reader Inquiry Card sional landscapers. Edg-King has an extra thick wall construction and four frost heave grooves. It allows landscapers to lay out accurate straight lines, yet its flex-ibility permits the edging to be shaped into tight curve configura- tions. Its overall strength elimi-nates kinking and prevents breakdown due to sun or cold. Edg-King comes with four heavy duty non-bending steel spikes with each section of edg-ing. Circle No. 207 on Reader Inquiry Card Gear-driven edger has solid shaft drive The new Tanaka edger features a fully gear-driven solid shaft drive instead of a belt drive, deliver- ing more power to the blades and making the unit easier to clean. The edger has an auto- matic clutch and a two-cycle 2.5 hp engine with a gover-nor. Its 1.76:1 gear reduction yields the cutting speed of a con- ventional 3.5 hp edger. Other features include a nine-inch blade with an adjustable cast aluminum blade guard, and a kneeling front wheel for positive depth control. The blade and blade axle are bolted to the frame for decreased vibration. Circle No. 208 on Reader Inquiry Card 1985 mowers have increased performance The 1985 line of Doxin ZTR riding lawn mowers is composed of two 42- and two 30-inch models, all featuring increased performance but little change in appearance from the 1984 line. The deluxe ZTR 424 is powered by an 11 hp Briggs & Stratton engine with restyled adjustable seat. The standard ZTR 426 has seven cutting heights with a new dual-bag collection system. The 30-inchers are specifically designed to mow in confined spaces. The major improvement is a new mower deck housing with a spring-loaded deflector. The ZTR 311 has the same engine as the 424 while the 308 has an 8 hp engine. Circle No. 209 on Reader Inquiry Card LA WN CARE INDUSTR Y: The industry's oldest, most respected trade journal. Circle the Reader Service numbers of those items of interest to you. For rapid response, use the peel-off label from the front cover t 101 116 131 146 161 176 191 206 221 236 251 266 281 296 311 326 341 I 102 117 132 147 162 177 192 207 222 237 252 267 282 297 312 327 342 | 103 118 133 148 163 178 193 208 223 238 253 268 283 298 313 328 343 * 104 119 134 149 164 179 194 209 224 239 254 269 284 299 314 329 344 \ 105 120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345 | 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 | 107 122 137 152 167 182 197 212 227 242 257 272 287 302 317 332 347 | 108 123 138 153 168 183 198 213 228 243 258 273 288 303 318 333 348 j 109 124 139 154 169 184 199 214 229 244 259 274 289 304 319 334 349 110 125 140 155 170 185 200 215 230 245 260 275 290 305 320 335 350 111 126 141 156 171 186 201 216 231 246 261 276 291 306 321 336 351 112 127 142 157 172 187 202 217 232 247 262 277 292 307 322 337 352 113 128 143 158 173 188 203 218 233 248 263 278 293 308 323 338 353 114 129 144 159 174 189 204 219 234 249 264 279 294 309 324 339 354 115 130 145 160 175 190 205 220 235 250 265 280 295 310 325 340 355 WWN QIRE INDUSTRY DECEMBER 1984 This card expires February 15,1985 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: _ Date NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT L4WN GIRE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 I.I.I..I.I.I..I.II....II..I.I..I...II..I.II I.II Spreader has a unique difference O.M. Scott & Sons has added a new ProTurf professional rotary spreader with a unique Helical Cone, the precision mechanism that guarantees uniform product application, no matter what the particle size or density. Spreader advantages include: Ł unique adjustable cone for uniform spread pattern; Ł curved and straight impeller fins for even particle distribution; Ł 360-degree rotating agitator to prevent plugging; Ł wide, 17-inch cushioned han-dles for easier handling; Ł positive on/off lever; Ł ball bearings on axle and impeller shaft. Circle No. 210 on Reader Inquiry Card Riding aerifier has hydrostatic drive A riding aerifier with hydrostatic drive is the newest addition to the line of professional lawn care products from Hahn, Inc. Powered by an 8 hp Briggs & Stratton engine and only 34 inches wide, this new machine aerifies a 30-inch swath at a rate of 53,000 square feet per hour. It fea-tures finger-tip controls with an electric actuator for lifting and lowering the aerator unit, four-wheel stability and turf-protect-ing Terra Tires. Circle No. 211 on Reader Inquiry Card Fungicide receives experimental permit A new fungicide for roses and ornamentals, liquid Rubigan EC in pints, is now being evaluated under an EPA Experimental Use Permit. In said plants, Rubigan is absorbed rapidly upon foliar application, and moves with locally systemic action. It does not leave residue on leaves, and can be tank mixed for control of black spot and other diseases. Rubigan is available under an EUP for use on turf in treating the five major turf diseases, and for the management of poa annua. For this purpose, it is formulated as a 50% wettable powder. Circle No. 212 on Reader Inquiry Card Roller base keeps turfgrass unmarred With the new Lesco roller base, turf managers can provide man-ual watering of large turf areas without worrying about marring the grass. The roller base is constructed of lightweight four-inch PVC pipe mounted on a heavy duty steel roller frame. That allows smooth manual watering, with a free- wheeling base that can be attached to various size sprin-klers. The base comes equipped with brass swivel hose connections and fittings which can be adapted for 3A- or one-inch hose. The PVC tube can be opened to add weight to the base. Circle No. 213 on Reader Inquiry Card Iron chelate will solve deficiencies Doggett Corp. has available a 12.5 percent iron chelate, designed to be sprayed on foliage or injected into the soil for correction of chlo-rosis due to iron deficiency. The iron is expressed as ele-mental 12.5 percent from EDTA. It comes packed 12 three-pound bags to the case, and is available for an introductory period directly from the manufacturer in New Jersey. For lawns and turf, it is labeled at a rate of one pound per 10,000 square feet, followed by a water-ing in. Circle No. 214 on Reader Inquiry Card BEOSAN Now, get the best crabgrass pre-emergent at the best of prices from UAP Š nationally recog-nized supplier of top-of-the-line chemicals to leading lawn care companies and golf courses. Clean Crop Betasan kills crabgrass as it germi-nates with one application usually eliminating the weed for a year. And it's safer on more major types of turf than any other herbicide. That's why most lawn care companies use and trust Betasan. Call UAP toll-free to order Betasan liquid and granular formulations. Don't forget to ask about Clean Crop Mec-Amine-D Š UAP's new post emergent herbicide. You'll get your order delivered promptly from our warehouses in five states. Get Clean Crop Confidence with UAP and Betasan Š partners to the pros. CaU toU-free 1-800-228-0096 ( 1-800-642-TURF in Nebraska) Special Products PO. Box 37800 Omaha. NE 68137 * Betasan is a registered trademark ofStauffer Chemical Company Always follow label directions Circle No. 101 on Reader Inquiry Card TOOLS, TIPS, TECHNIQUES 34 CO (a Mower rack One landscape contractor has a great idea for saving timeŠand moneyŠwhen repair or mainte- nance must be done on larger mowers. The photo here shows his answer: a cement-block ramp. Using this deviceŠwhich can be built for as little as $400Šit's easy for workers to drive their mowers up the platform to per- form maintenance. LCO Data System Our LCO data system is a comprehensive lawn care system, programmed to assist you with: Ł Sales Leads Ł Routing Ł Inventory Control Ł Invoicing Ł Payroll Ł Accounting Ł Service Calls Ł and much more A computer lawn system developed by Lawn-Care Professionals for the LCO. Ti so OMPUTING P.O. Box 143, South Vine Camargo, Illinois 61919 Call Collect (217) 832-2711 SA1.KS-SOKTWARK l)l \ HOI'MIM Circle No. 102 on Reader Inquiry Card Keep Fertilizer Dry and Prevent Costly Spills with the 'SHOWER CAP" by Lawn Tech Circle No. 109 on Reader Inquiry Card FauJring from page 1 ishŠto cause the industry to become more recognizable. Hav-ing the PLCAA has certainly made others realize the industry is an entity. And from that has flowed the opportunity to advance, because I'm part of that industry." Faulring has continued to serve on PLCAA committees, and as an unofficial advisor to its Board of Directors. Though hesitant to publicize his generosity, Faulring last year donated $40,000 from company coffers to the Pesticide Public Policy Foundation, hoping to help stem the tide being created by radical anti-pesticide groups. "Lately, my involvement in the PLCAA has diminished, but it's been more than offset by my involvement in the PPPF," noted Faulring. "And that involvement is a little more selfish, because if the PPPF doesn't succeed, I might not be putting bread on the table any more." Faulring, a native of New York State, has 15 years experience in turf. He earned a Bachelor of Sci-ence degree in agronomy from Purdue University, then worked for Summit Hall Turf Farms. In January, 1973, Faulring organized Hydro Lawn of Gaithersburg, Md. In 11 years, it has become one of the top five chemical lawn car companies in the U.S. Faulring and wife Paula have been married for 15 years. They have four children: Andrew, 7; Laura, 5; Amy, 3; and Jeffrey, 1. Since January, Faulring has served as a technical advisor to LAWN CARE INDUSTRY. "My involvement in industry affairs has been one I've enjoyed," Faulring concluded. "I've cer- tainly gotten more out of it than I've put into it." TURF MANAGERS' HANDBOOK By Dr. William Daniel and Dr. Ray Freeborg $28.95* hardcover $23.95* paperback This essential reference book covers: Łscope and organization »pests and controls Łgrasses and grooming ®uses of turf Łrootzones and water »serving turf needs Łnutrition «AND MORE The TURF MANAGERS' HANDBOOK is an easy on-the-job reference to planning, purchasing, hiring, construction, and plant selection. These 424 pages contain 150 illustrations, 96 color photographs plus 240 tables and forms. Ordering Information Please send. Signature. J of the hardback ^$28.95* ea.) Name (print). 5 of the paperback ($23.95* ea.) Address Quantity rates available upon request. City . -State. -Zip-'Please add $3.00 per order plus $1.00 per additional p^^ copy for postage and handling. Please charge to my Visa, Master Card, or Send to: Book Sales American Express (circle one) Harcourt Brace Jovanovich Publications Account Number Expiration Date Please allow 6-8 weeks for delivery. LC112/84 One East First Street Duluth, MN 55802 Pat. pending Our covers fit the following: Scott's R7X Lesco Vicon Cyclone Spyker Lili ŠŠ11 Must specify make & model when ordering. Durable, see-thru vinyl cover fits most professional quality spreaders Completely waterproof and spillproof Easy to attach Š just slip it onto spreader Secure fit prevents spills Š avoids burnout and product loss Simple, 1-piece construction Folds up for convenient storage Limited 1-year warranty Call or write: (216) 937-5517 P.O. Box 206 Avon Lake, O. 44012 $14.95 U.S.A. $12.95 round ehe fann.346-2001 I oase e""" ' if ftOO-346-2001 Nationwide 1-800 » Circle No. 101 on Reader Inquiry Card L4WN OIRE INDUSTRY JERRY ROCHE, Editor ROBERT EARLEY, Group Publisher TRUDY JOSLYN, Production Manager MARILYN MacDONALD, Production Supervisor LYNN ROSBERG, Graphic Design JOAN SCHUMACHER, Circulation Supervisor GAIL KESSLER, Reader Service Manager LINDA WINICK, Promotion Director MARKETING/SALES Midwest Office: JOE KOSEMPA, Regional Sales Manager ROBERT EARLEY (216) 243-8100 7500 Old Oak Blvd. Cleveland, OH 44130 Southern Office: RON KEMPNER (404)233-1817 National Sales Manager 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218)723-9349 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St. Duluth, MN 55802 218-723-9201 ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres. ARLAND HIRMAN, I reasurer THOMAS GRENEY, Senior V. Pres. EZRA PINCUS, Senior Vice President PAT O'ROURKE, Group Vice President JOE BILDERBACH, Vice President JAMES GHERNA, Vice President GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LCI Advisory Board Jerry Faulring Hydro-Lawn Gaithersburg, MD Ron Kujawa KEI Enterprises Cudahy, WI Dr. lohn Street Ohio State Univ. Columbus, OH MONEYWISE Where the money goes If you work an eight-hour day, you spend your living expenses: almost all morning working for the govern- Ł Federal taxes 1 hour, 44 minutes ment, according to a recent issue of the Califor- Ł Housing 1 hour, 34 minutes nia Landscape Contractor. You average taking # Food 1 hour, 7 minutes two hours, 40 minutes to pay your tax bills. Ł Non-federal taxes 56 minutes At about 4 p.m., after you've paid all your Ł Transportation 43 minutes living expenses, you finally start working "for Ł Medical care 35 minutes yourself." # Clothing 22 minutes Here is a short breakdown on how much of Ł Recreation 21minutes your working day goes to pay each segment of # All other 38 minutes 35 r* > ? Z n > P0 m S o c c/i H po a m n m 00 m PO Š C£> 00 Quality is Still the Most Important Element. EVERY PROFESSIONAL KNOWS THAT QUALITY IS STILL THE MOST IMPORTANT ELEMENT IN ANY COMPLETE TURF CARE PROGRAM. Let's face it - low price is no substitute for poor product. Challenged by tough turf problems together with rising costs, you just can't afford to play games with products that don't perform consistently and economically. You need quality turf products you can depend on. You need COUNTRY CLUB and GREENSKEEPER PROFESSIONAL TURF PRODUCTS from LEBANON. COUNTRY CLUB AND GREENSKEEPER FERTILIZERS ARE OF THE HIGHEST QUALITY HOMOGENOUS GRADES MADE TODAY - GIVING YOU MORE FEEDING POWER FOR YOUR DOLLARS. What makes homogenous fertilizers better? Each pellet contains a chemically-balanced combination of N-P-K,regardless of the material's sizing and coverage. The plant root needs only to come in contact with one pellet to receive a balanced diet. Consequently, you get even element distribution. WHATEVER YOUR TURF NEEDS, THERE'S A COUNTRY CLUB/GREENSKEEPER PRODUCT SPECIALLY FORMULATED TO MEET THEM - ALL WITHIN YOUR BUDGET! Backed with over 35 years of extensive university and end-use testing, we offer you the most complete line of fertilizers and control products available on the market as well as a full range of S.C.U. blends and chemicals. This includes: Ł FERTILIZERS COUNTRY CLUB 18-4-10 90% Org. for Greens and Tees COUNTRY CLUB 18-5-9 50% Org. for Fairways GREENSKEEPER 20-4-10 40% Org. for Fairways GREENSKEEPER 20-8-8 50% Org. GREENSKEEPER 10-6-4 50% Org. Ł FERTILIZERS COMBINED W/ CONTROL PRODUCTS COUNTRY CLUB 19-4-9 with BETASAN® COUNTRY CLUB 19-4-9 with RONSTAR® COUNTRY CLUB 18-5-9 with BALAN® LEBANON "PRO" 32-3-8 with 1.5% OFTANOL® Ł GRANULAR CONTROL PRODUCTS GREENSKEEPER BALAN® 2.5G f Made in America GREENSKEEPER DURSBAN® 2.32G LEBANON OFTANOL® 1.5G LEBANON BETASAN® 7G Ł SULPHUR COATED UREA COMBINATIONS LEBANON "PRO" 32-4-8 (12 units CRN) LEBANON "PRO" 28-6-12(11 units CRN) LEBANON "PRO" 20-5-10 CIL MINI PRILLED S.C.U. for greens. LEBANON CHEMICAL has the flexibility to formulate exactly the analysis your turf tests indicate to be most beneficial. We are fully equipped to manufacture your private label requirements when needed. EVERY COUNTRY CLUB AND GREENSKEEPER PRODUCT IS BACKED WITH A TOTAL COMMITMENT TO SERVE YOU BETTER. Our technically experienced staff is eager to assist you in solving turfgrass problems and will design a complete turf care program for you! Plus you're supported by LEBANON'S solid network of distributors throughout the country that ensure you of product availability and prompt service. THIS SEASON, DEPEND ON COUNTRY CLUB AND GREENSKEEPER FERTILIZERS! Call today for more complete information. Distributor inquiries invited. East Pennsylvania New York/ New England New Jersey Midwest Illinois 800-233-0628 717-273-1687 516-722-4500 201-329-4011 800-637-2101 217-446-0983 LEBANON CHEMICAL CORPORATION P.O. Box 180, Lebanon, PA 17042 P.O. Box 647, Danville, IL 61832 Balan® - Elanco Betasan" - Stauffer Dursban® - Dow Oftanol" - Mobay Ronstar® - Rhone-Poulenc Circle No. 108 on Reader Inquiry Card Š THE LAST WORD 36 CO CD OC u CQ S w u w Q >« OC H co D Q Z w a: < u z £ < J Son of 'Dirtballs on the loose' Six months ago, I wrote a column that asked: "Are dirtballs on the loose?" Apparently, they still are. In that column, the tactics some unscrupulous lawn care companies use to get customers were outlined. That column received more response than any other that has been written in LAWN CARE INDUSTRY since we began publishing seven years ago. Many thought the column was great. Others thought it was bad, adding that the magazine most closely associated with the industry should report only the good. We at LAWN CARE INDUS-TRY do not believe that ignoring a problem will make it go away. INJECTION GUN KIT TARGET HERBICIDES WHILE BLANKETING FERTILIZER YOU CAN'T AFFORD TO SPRAY WITHOUT IT! CALL TOM JESSEN AT PERMA-GREEN SUPREME 1-800-346-2001 Or 219-663-8417 1' 2' 3' 4' 5' 6' 7' 8' 9' 10' 11' 12' 13' 14' 15' MEASURING WH Circle No. 115 on Reader Inquiry Card nr 36" HEAVY-DUTY Commercial MOWER Model 3611OH CHECK THESE PERFORMANCE FEATURES: Ł Powerful 11 h.p. Briggs l/C or Honda synchro-balanced engine Ł Fingertip clutch, brake and power turning control levers on each handle Ł Sleek deck design and drum wheel brakes for positive, close quarter mowing Ł Unique V-flanged front deflectors help prevent damage to yard decorations, monuments, etc. Ł Baffled de-sign for clean and safe grass discharge. B4-gallon fuel tank. OPTIONS: Riding sulky and large 3-bu. capacity grass catcher. For more information, write F.D. Kees, P.O. Box 1075 Beatrice, Nebraska 68310 Phone (402) 223-2391. Since 1874 LimÍ^! F. D. KEES MFG. CO. à Beatrice. Nebr 68310 1' 2' 3' 4' 5' 6' Circle No. 119 on Reader Inquiry Card Then let us know. This publication will be mailed only to your current business address. Please indicate changes and return this coupon to us along with the mailing label attached to the magazine cover to avoid duplication. Thank you. Send to: LAWN CARE INDUSTRY HARCOURT BRACE JOVANOVICH PUBLICATIONS Subscription Dept. 1 East First Street, Duluth, MN 55802 Signature PLEASE PRINT Name Business Name Business Address City Phone State ŠZip-Date Which brings me to a phone call I received last month. It was from a woman who had recently resigned from the accounts receivable department of a Midwestern-based lawn care company. "I quit because I couldn't stand feeling crummy anymore, even though I needed the mon- ey/' she told me from her home phone, with the obvious noise of toddlers in the background. "I've called the local police because of the unethical standards this company practices, but the police say they can do nothing unless a lawsuit is filed by a consumer. "The police said what this company is doing is classified as 'larceny by conversion/ I have documentation of at least 250 phony sales that have been turned in to the branch manager. The lawns were treatedŠmany of them owned by older people on fixed incomesŠand then I had to try to collect for the treatment. I had orders to try to collect at least half the treatment cost. "Eventually the accountant for this company is going to see that the level of chemical going out is not being supported by sales dollars coming in. "And then there was the rash of phony production turned in to get sales figures up. I have documentation of $3,000 worth of production over a three-week period that was not really done. If a customer complained, I was supposed to tell them that there must have been a misunder- standing, and that we would do a service call. "I've been tearing my hair out worrying about sending invoices to customers who had not had a treatment. But when I left, I took evidence of $6,000 worth of business that was written off the books because we couldn't collect on it. Of course we couldn't collect on itŠwe never did the services in the first place! "I don't think the whole company works this way, but I do know that the branch man- ager's boss knew about it and condoned it. "I don't see how these people sleep at night. I couldn't, so I got out." Will a column like this have to be written again midway into the 1985 lawn care season? I hope not. Uil^ Bob Earley Publisher Circle No. 108 on Reader Inquiry Card Š ADVERTISERS NO. ADVERTISER PAGE 101 Bulkkem Inc 5 102 Carso Computing 34 103 Dedoes Equipment 37 104 John Deere & Co 30 105 Dow Chemical CV2&3 106 Dow Chemical 12-13 107 Great Northern Equipment 27 108 Jacobsen/Textron 23 128 F. D. Kees 36 109 Lawn Tech 34 110 Lebanon Chemical Co. . 35 111 Lescolnc CV4 112 Lescolnc 24 113 Monsanto Co 38-39 127 Moyer and Son (Regional) 22 114 PBI Gordon Corp. ..18-19 115 Perma-Green Supreme 36 116 Perma-Green Supreme 34 117 PSB/Div of White Castle 11 118 Professional-Turf Specialties 8 119 Professional-Turf Specialties 36 120 Rhone-Poulenc 14-17 122 SDS Biotech 28-29 123 Spring Valley Turf Products (Regional) 22 124 Tuflex 37 125 Union Carbide 6-7 126 United Agri Products ... 33 This index is provided as an additional service. The publisher does not assume any liability for errors or omissions. CLASSIFIED RATES: 75 cents per word (minimum charge, $25). Boldface words or words in all capital letters charged at $1 per word. Boxed or display ads charged at $70 per column inch,1X; $65, 3X; $60, 6X; $55,12X (one inch minimum). Agency commis-sions will be given only when camera-ready art is provided by agency. For ads using blind box number, add $5 to total cost of ad. Send ad copy with payment to: Dawn Anderson, LAWN CARE INDUSTRY, I East First Street, Duluth, MN 55802. BOX NUMBER REPLIES: Mail box number replies to: Lawn Care Industry, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. MISCELLANEOUS are an LOW COST DOOR HANGERS EFFECTIVE / ADVERTISING MEDIUM /' A /,ow /as S20 00 /pp' '000 /|pvpn ,or yOt V / orders] FREE KIT TODAY!! Door Hangers, Box 1504 MK Placentia. CA 92670 WANTED Rapidly expanding chemical lawn care firm desires to purchase customer accounts anywhere in New England. 500-5,000 accounts preferred. Send name, address, number of accounts to LCI Box 124. 12/84 FOR SALE ACCOUNTS WANTED, Chemical lawn care in Columbus, Ohio area. Price open for negotiation. Write LCI Box 118. TF GET ACQUAINTED PRICES- ENVYŽ fertilizers, micronutrients, and adjuvants add profit to your turf care line. Call or write for prices and info. Liberal distributor discounts. National Liquid Fer-tilizer Corporation, 3724 West 38th Street, Chi-cago, IL 60632. (312) 254-3115. TF CLOSEOUT SPECIAL! Save youi Dack issues of LAWN CARE INDUSTRY and save money at the same time. We're closing out our line of perma-nent binders at the special low price of two for only $7.50! (This is a $7.00 savings over our regular price plus postage and handling.) Orders will be filled as long as our supply lasts - quantities are limited. Order your binders today from: Book Sales, HBJ PUBLICATIONS, One East First Street, Duluth, MN 55802 TF LAWN SPRAY UNITS- Compartmentized 650 tanks with beds. You assemble or we will. Carso Inc. (217) 832-903"!. 2/85 FOR SALE: 1971 International w/1000 gallon two compartment lawn spray unit, Meyer pump, Hanney Hose reel - all 2 years old. 1977 Chevy Van w/ 300 gallon spray unit in back. 1963 International Dump truck. 700, all units in good shape, ready to use. Call (815) 365-2328. 12/84 Grounds Maintenance Firm in large upper mid-west city specializing in Community Associations. Over I.2 million gross annually. For further infor-mation contact B. Johnson. 7600 Bass Lake Road, Suite 104, Minneapolis, MN 55428. 1/85 SALE-SALE-SALE-Hannay 12 VOLT REEL MOTORS, $100.00 (new) regular $160.00. FMC JOHN BEAN parts sprayers, spray guns and pumps at discounted prices. HYPRO parts, pumps and accessories at 25% discount. HANNAY reel swivel joints, reel switches, and solenoids at discounted prices. TUFLEX FIBERGLASS TANKS and replacement parts at discounted prices. MEYERS pumps and parts at discounted prices. GREEN-GARDE JD-9 spray guns and spray hose at discounted prices. Call: Strong Ent., Inc. Collect (305) 264-5525. TF LAWN CARE-LANDSCAPE SERVICE. Upstate New York. $250,000 - $300,000 gross. Profitable. 800 plus active accounts, many commercial. Price open. Health reasons. Call (315) 724-8519 TF For Sale-Lawn spray company in southeast Mich- igan. 750 residential accounts. Very profitable for size. Potential for growth. Call: (313) 372-6554, ask for Dave. 12/84 Trucks For Sale-1977 - 1982. 1 ton Chevy spray truck, mechanical agitation, electric hose reel, set up ready to spray. Call Ron Wilson (513) 845-0517. 3/85 2 - 300 gal. stainless steel skid mounted lawn or tree sprayers. 18 h.p. Briggs and Stratton, electric start, Hanney reel, Myers 2095 centrifugal pump. Call Dave Wallace or Richard Benoit (401) 737-4611. 1/85 HELP WANTED Chemical lawn care manager wanted for central Illinois firm. Responsibilities of all facets of busi- ness-sales, public relations, employee supervi-sion, application, some landscape design, sales and installation. Must be aggressive, personable and responsible. Sales work is commissionable, experienced and/or educated applicants send resume and salary needs by December 25, 1984 to: Greg Getz, Getz's Edgemor Nurseries, Rural Route 2, Morton, IL 61550. 309-266-9227. 12/84 TRU GREEN CORPORATION- A National lawn care company experiencing tremendous growth, seeks qualified applicants for Branch Manager/ Manager Trainee Positions. Candidates must possess a college degree and/or previous man- agement experience. If your credentials match these requirements, send your Resume, In Con-fidence, detailing background and salary require-ments to: Zone Marketing Manager, Tru Green Corp., 3420 Kraft, Grand Rapids, Ml 49508.12/84 EXCEPTIONAL GROUND FLOOR OPPOR-TUNITY- Orkin, the country's largest pest control company, is now expanding its lawn care opera- tions in several states. We seek qualified individu-als for the following positions: Branch Managers-management skills and knowledge of branch operations essential. District Managers-com-munication skills and previous management expe- rience necessary. Telemarketing Managers-experience in lawn care telemarketing and under-standing of telemarketing procedures required. Excellent salary and benefits plus the oportunity for professional growth await the successful applicants. All replies will be kept confidential. Send resume to: Mr. Gordon Crenshaw, Orkin Lawn Care, 4730 Hammermill Rd., Tucker, GA 30084. 1/85 SALES AND MANAGEMENT: Expanding Detroit area company seeks knowledgeable personnel desiring a challenge. Send resume and salary requirements in strictest confidence to: Lawn Care, PO Box 7283, Bloomfield Hills, Ml 48302-7283. 2/85 A Wisconsin based chemical lawn care company seeks an aggressive, experienced manager. Can-didate must have 3 to 5 years experience as a Manager or Assistant Manager in Chemical Lawn Care. Salary commensurate with experience. Equity position available to the right person. Send resume with salary history to LCI Box 125.12/84 BRANCH MANAGER AND ASSISTANT MAN-AGER-First class expanding company desires a Branch Manager and Assistant Manager for the Midwest and Southern markets. Applicants must have chemical lawn care experience. Excellent salary and benefits. Send resumes to LCI Box 107. TF SERVICE MANAGER needed for mid sized com-pany in Michigan. The right individual will have demonstrated diagostic abilities on bluegrass lawns and be able to make appropriate recom- mendations for cultural and chemical controls. Some experience with tree and shrub care is help-ful but not required. This is a management track position for someone with good organizational and communication skills who wants to be a part of an aggressive team in a competitive market. Send resume with salary history. All replies will be kept confidential. Write LCI Box 119. 2/85 Nursery Marl z n > 70 m 2 a c C/3 ?a a tn n m co m pa News. People. Management. Research. Industry trends. See it in Lawn Care Industry! I S I Hand-weeding areas like this doesn't make sense today. Not when Roundup® herbicide can do the job faster and better and give you more time to handle more customers. Here's how: one-shot Roundup con-trols over 100 weeds right down to the roots, including poison ivy, poison oak and kudzu. One gallon of 2% spray solution can treat up to 30 tree rings for about a nickel each, or 1,000 feet of fenceline for less than $2.00* It also pays to use Roundup when you're working around expensive orna-mentals-because Roundup won't wash, leach or carryover in the soil. And Roundup is virtually odorless and environ-mentally sound. Use Roundup wherever you Ve been hand-weeding-around patios, flower beds, curbs, walkways, driveways, mulched areas, fences and steps. The choice is simple.You can spend valuable time hand-weeding. Or you can use Roundup to help you make more money. Now, that's using your head. ŁBased on the cost of Roundup only to treat low growing vegetation. FOR A FREE TRIMMING AND EDGING GUIDE FOR ROUNDUP CALL TOLL FREE 800-621-5800. IN ILLINOIS, CALL 800-972-5858. ALWAYS READ AND FOLLOW LABEL DIRECTIONS FOR ROUNDUP Roundup® is a registered trademark of Monsanto Company. © Monsanto Company 1984 RSP-4-104C AFFORDABLE Monsanto EFFECTIVE Circle No. 113 on Reader Inquiry Card It pays to spray* Ł Łeconomically! Introducing LESCO Three-Way Selective Herbicide* For single-application broadleaf weed con-trol, the triple-action effectiveness of 2,4-D, MCPP and dicamba is tough to beat. Now you can get that reliable three-way control from LESCO Š and at a lower price than you have been paying for the same herbicide combination. And LESCO Three-Way elimi-nates the inconvenience and inefficiency of tank mixing Š you save time and money. This newest quality herbicide from LESCO is available in five-gallon, 30-gallon and 55-gallon containers. In most areas, bulk ship-ment by tanker truck or tote tank can also be arranged. LESCO just made broadleaf weed control more convenient and less expensive. To order or to find out more about LESCO Three-Way Selective Herbicide, call toll free. (800) 321 -5325 (800) 362-7413 NATIONWIDE IN OHIO We sell the patented C hem Lawn Gun LESCO, Inc., 20005 Lake Road, Rocky River, Ohio 44116 Ł (216) 333-9250 Circle No. 112 on Reader Inquiry Card