BUSINESS Standard chart of accounts A common denominator for the industry to prevent "mixing apples and oranges" When many lawn care business-men first started out in the indus-try, they used what many have called the "coffee can" system of accounting. You know, you get two used coffee cans, put the bills in one and the customer checks in another. When there were more bills than receipts, you were losing money. When there were more checks than bills, you were making money, and it was time to go out and buy that new mower or spray tank truck, or maybe even a fur coat for the spouse. It doesn't work that way, uh-uh. In seeking various types of operating data, the lawn care in-dustry needs a common de-
nominator which prevents mixing 
apples and oranges. Realizing this need, the Profes-***** G«** ax*«6 ,COJö9 >7> ejfï>e. '«ses to page 36 Are you using the "coffee can" system of accounting? Here are some items that should be included in a standard chart of accounts. (HBj) A Harcourt Brace Jovanovich Publication RE Volume 5, Number 4 APRIL 1981 Serving lawn maintenance and chemical lawn care professionals EDUCATION PLCAA plans seminars, convention program The Professional Lawn Care As-sociation of America (PLCAA) has planned a series of regional semi-nars around the country beginning next month, and has also set a theme for its annual conference and trade show in November. "Managing Your Resources: Money, People, Products and Time" is the theme of the confer-to page 33 MERGER Boots, Fisons join chemical interests FBC Chemicals, Inc. is the name of the new company formed to mar-ket and distribute products in the United States formerly marketed by Fisons, Inc., Bedford, Massa-chusetts, and the Boots Hercules 
Agrochemicals Co. in Wil-mington, Delaware. The new U.S. chemical com-to page 30 7.7 MILLION HOMES SERVICED IN 1980 What is upper-limit potential of the lawn care industry? by Tom McNamara, president Nuventures Consultants This past summer and fall Nuventures Consultants had the pleasure of interviewing hundreds of Outdoor Horticultural Service 
firms as part of a study conducted 
for a group of major chemical companies. The primary purpose of the study was to evaluate the 
market for specific classes of fer-tilizer and pesticide products. The results of the entire effort are confidential. However, with 
the pre-study approval of the pro-gram's original sponsors, the in-formation in this article is being released for the benefit of the lawn care industry at large. 7.7 million lawns. An estimated 7.7 million residential homes contracted for a lawn maintenance firm to provide an annual program of fertilizer and pesticide treat-ments to their lawns in 1980. This statistic is based upon a careful summation of the total number of residential accounts actually serviced by lawn maintenance firms Nuventures interviewed and a careful projection of that data to a nationwide basis. It should be noted that this number does not include some 
additional work done by the in-dustry in servicing commercial to page 33 The Estimated Upper Limit Of The Lawn Maintenance Industry's Residential Market QUICK STARTS Should you offer disease management? . 14 Jacobsen founder dies 18 ChemLawn offers shares 19 Fusarium blight update 20 Lehr on labor law 23 Hawkeye to market Formolene 30 Nuventures Estimate of the Potential Residential Market 1980 Percent Millions Millions of Likely of Residential to Use Potential Structures Service Accounts Central Cities Owner-Occupied 12.0 15.0% 1.8 Renter Occupied 12.0 0.0 0.0 SUB-TOTAL 24.0 7.5% 1.8 Suburban Owner-Occupied 22.4 70.0% 15.7 Renter Occupied 9.1 1.0 0.1 SUB-TOTAL 31.5 50.1% 15.8 Rural (Outside SMSA's) Owner-Occupied 19.2 15.0% 2.9 Renter Occupied 6.7 0.0 0.0 SUB-TOTAL 25.9 11.2% 2.9 U.S. TOTALS 81.4 25.2% 20.5 Source: U.S. Bureau of Census 1970-1978 Housing Statistics and Nuventures estimates. EXECUTIVE SUITE Top Toro, Jake execs exit Memos 6 Meeting Dates 6 Newsmakers 7 
Cost Cuttings 16 Moneywise 22 Products 26 Marketing Idea File 28 Tools. Tins k Tftrhniques .... 35 P 8288* ** HQ-9NISNV1 3 IDS 1I0S 3 doao AINfì 31V1S NV9IHDIW doad 3X31« 3 d 133 I089-WN-0¿S0I00«SIW July: Irrigation, soil amendments pames In unrelated moves, top executives with two of the lawn care indus-try's major mower manufacturers stepped down within days of each other in the last days of February. David T. McLaughlin, chairman and chief executive officer of The Toro Co., Minneapolis, announced he will resign his post to become president of Dartmouth College this summer. Thomas V. Bruns, president of Jacobsen Div. of Textron, Inc., Racine, Wis., announced his res-ignation to assume a position with another company. McLaughlin's exit at Toro came on the heels of a major manage-ment housecleaning in the com-pany which included the dismis-
sal of president John J. Cantu and three executive vice presidents. Almost 125 salaried workers were also cut from the payroll in what 
was the company's second major staff reduction in seven months. Bruns said of his departure: "Jacobsen is a fine company and is realizing excellent progress. Leaving Jacobsen and Textron is not an easy decision, but an excel-lent opportunity with expanded to page 4 STRONG. HELPS KEEP BUGS FROM COMING BACK BEFORE YOU DO. DURSBÊ INSECTICI"1 < Long-lasting DURSBAN* brand insecticide is good insurance for your customer list. It can last up to 8 weeksŠnot just 3 or 4. If the insects get back to your customer before you do, it's goodbye good customer. That's why you'll want the insecticide that gives long-lasting protection to your business reputation! DURSBAN brand insecticide. Whether you use the 2E or the double-strength 4E concentrations, you get longer residual control than with any other leading turf insecticide. And best of all, DURSBAN insecticides even cost less to use than many ^^^ others. So for sod webworms, chinch JL bugs, billbugs, ants, grubsŠyou M^^Jm name itŠwhy not use the insec-l ticides that keep running strong. And long. Get DURSBAN brand ^¡^r insecticides. Just be sure to read and follow all label directions and precautions. Agricultural Products Department, Midland, Michigan 48640. DOW CHEMICAL U.S.A. ŁTrademark of The Dow Chemical Company ijt^y^-©1981, The Dow Chemical Company Write 107 on reader service card 4 TORO, JAKE from page 1 Š responsibility has arisen. Bruns ^ came to Jacobsen more than two § years ago from Textron's Shuron 2 Div. in Rochester, N.Y. where he < was president. H.G. Nordmann, Jacobsen vice president and controller, was named acting general manager until a new president is named. >« The announcement was made by h Egil G. Rudd, Textron group vice 
d president. § Nordmann came to Jacobsen in w July, 1979 from the Bostitch Div. of 
< Textron. He was plant manager of ^ Bostitch's Atlanta plant for over a 
£ year. Before that, he was director of ^ cost at Bostitch headquarters in Rhode Island. Toro spokesman David Mona said that McLaughlin has had a long-standing relationship with 
Dartmouth, having graduated from the college and its business school in the mid-50's, and going on to become chairman of the board of trustees in 1973 at the age Out at Toro . . . Former Toro president John J. Cantu (left) with former board chairman David T. McLaughlin (right), pictured with the one millionth gas-powered single-stage snowthrower produced by that company almost two years ago. A slump in snowthrower sales has cut company receipts by almost 30 percent. Plant manager Richard Strenge is also in picture. In at fake ... H.G. Nordmann, vice president and controller is acting general manager for Jacobsen Div. of Textron, Inc. until a new president is named to replace Thomas V. Bruns, 
who resigned recently. of 41. A number of his football pass-receiving records still stand 
on the Dartmouth record books. "It didn't come as an enormous sur-prise," Mona said. Mona said the company has no immediate plans to name a succes-sor to McLaughlin as chairman and chief executive officer, but instead will appoint Steve Keat-ing, former president and chief 
executive officer at Honeywell, to an advisory role in Toro's execu-tive committee. In addition, Cantu will be re-placed as president by Kendrick B. Melrose, a 10-year veteran of the company's executive staff. The Toro staff reductions came in response to a slump in 1981 
snowthrower sales, reportedly down 25 to 30 percent. At the time of the staff reduc-tions, McLaughlin said "high interest rates, reduced consumer spending, low housing starts and a continuation of last summer's drought across many of our major lawn mower markets also have combined to reduce earnings." In addition to the company's overhead reduction program, cap-ital spending projects for the cur-rent fiscal year will be reduced to $7 million, compared to $14 mil-lion last year. At its recent board of directors meeting, the company decided to omit its next regular quarterly dividend. In December the com-pany reduced the January di-vidend from 22 cents to 11 cents per common share. Mona told LAWN CARE IN-DUSTRY that aside from a slack-ening of snowthrower emphasis, "neither the industry nor the con-sumer will perceive any change of direction" in other Toro product lines. "All other products are very healthy," he said. When asked if new sales strategy or management reorganization 
would disturb existing turf and irrigation product marketing to the lawn care industry, he said: "It's an apples and oranges kind of thing. These are internal changes not likely to affect our products. The two are completely separate." Toro markets a complete profes-sional line of irrigation equip-ment, walk-behind mowers, trim-
mers and riding mowers, includ-ing the Groundsmaster 52, to the lawn care businessman. SEVIN STOPS PESTI WITHOUT STOPPIM 
THE ACTION. The faster you can get your customers back in their yards, the happier they are. New SEVIN® SL car-baryl insecticide keeps them very happy. Because SEVIN ranks low in toxicity to people, animals, birds 
and fish, when compared 
to other insecticides. So customers can use treated areas as soon as spray driesŠ without en-during harsh odors. SEVIN SL keeps you happy, too. It's a 
new water-based liquid that's easy to handle, mix 
and clean-up. It may be easy on you and your customers, but SEVIN SL is tough on 
pests. Especially popular 
for fleas, SEVIN SL also stops ants, ticks, chinch bugs, sod webworms, mos-quitoes, and many more lawn pests. Whatever the problem, there's a SEVIN carbaryl 
formulation that's right for the job. From new SEVIN SL and new SEVIN 20% 
Bait to a variety of spray -ables, wettable powders, granules and dusts for special uses. Contact your pesticide supplier for sensible SEVIN. It's pest control with peace of mind. Write 130 on reader service card Ł SEVIN IS THE ANSWER. UNION CARBIDE AGRICULTURAL PROOUCTS COMPANY. INC., 7825 Boymeodows Way. Jocksoov.il«, FL 32216 SEVIN is a registered trodemork for carboryl insecticide As with any pesticide, always follow instructions on the lobel. The outdoor living room. Real estate experts confirm that a well-tended lawn and landscape adds more than six percent to the value of a home Š a real selling point for the lawn care businessman. As a first impression, it's the initial view a potential buyer is affected by. And it's one important way a realtor gets the buyer inside. Most realtors' experience indicates it is probably safe to assume that the owner of a new, neat, trim lawn has a neat, trim house Š inside and out. Bonuses for small business. Small businesses have always been popular in Congress. There are few things a legislator likes to praise more than entrepreneurship. But that enthusiasm until 
now has produced only narrow-gauge aid for small business-men. According to an article appearing in Business Week, Congress has passed several important measures designed to change the operating rules for small companies. The new laws can be lumped into two basic categories: The Regulatory Flexibility Act, signed by President Carter on Sept. 19, orders all government agencies to consider the impact of proposed regulations on small business and to lessen paperwork and cut substantive requirements, where possible. And Carter signed a bill on Oct. 21 giving courts authority to order agencies to reimburse legal fees to small firms and individuals that prevail against the government in court. Another law, passed as Congress moved to adjourn, will improve the ability of small companies to raise capital in two ways. It will loosen the regulations on venture-capital com-
panies, and it will make it easier for small companies to issue stock by raising the ceiling for detailed registration and reporting data on stock offerings to $5 million from $2 million. WWN OIRE INDUSTRY Editor/Publisher: ROBERT EARLEY Assistant Editor: PAUL McCLOSKEY Graphic Coordinator: ROBERT ANDRESEN Graphic Design: DENISE JOHNSON Production Manager: CANDY MANKOWSKI Production Supervisor: MARILYN MacDONALD MARKETING/SALES New York Office: ROBERT EARLEY (212) 888-2892 757 Third Avenue, New York, N.Y. 10017 Midwest Office: KIMBERLY CORRY (312) 938-2312 111 East Wacker Drive, Chicago, IL 60601 Southern Office: DICK GORE (404) 233-1817 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218) 727-8511 1 East First St., Duluth, MN 55802 Circulation Supervisor: JOAN SMITH 1 East First St., Duluth, MN 55802 Reader Service: GENE BAILEY (218) 727-8511 1 East First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. 2nd St. DULUTH, MN 55802 218-727-8511 HARCOURT BRACE JOVANOVICH PUBLICATIONS HBJ ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive Vice President ARLAND HIRMAN, Treasurer THOMAS GRENEY, Group Vice President EZRA PINCUS, Group Vice President LAWRENCE WITCHEL, Group Vice President JOE BILDERBACH, Vice President JAMES GHERNA, Vice President GEORGE GLENN, Vice President 
HARRY RAMALEY, Vice President LAWN CARE INDUSTRY (USPS 397250) is published monthly by Harcourt Brace Jovanovich Publications. Corporate and Editorial offices: 757 Third Avenue, New York, New York 10017. Advertising offices: 757 Third Avenue, New York, New York 10017, 111 East Wacker Drive, Chicago, Illinois 60601 and 3091 Maple Drive, Atlanta, Georgia 30305. Accounting, Advertising Production and Circulation offices: 1 East First Street, Duluth, Minnesota 55802. Subscription rates: $15 per 
year in the United States and Canada. All other countries: $40. Single copies: $2 in the United States and Canada; all other countries: $4.50. Second Class postage paid at Duluth, Minnesota 55806 and additional mailing offices. Copyright © 1981 by Harcourt Brace Jovanovich, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. POSTMASTER: Send address changes to LAWN CARE INDUSTRY, P.O. Box 6017, Duluth, Minnesota 55806. QXtJ^XURH GRASiLWILH Sabre is the new domestic variety of Poa trivialis which is a legendary performer in the shade. In actual use and on test plots it has proven itself superior in the shade to the fine fescues. And that's saying something. Sabre is also one of the prettiest turf grasses you've ever seen. Deep green, it is fine-bladed and its mowing qualities are truly superior. As a shade tolerant variety, it should be sown only in shady areas. It may be mixed with the fine fescues such as Highlight, Ensylva or Pennlawn, or bluegrasses such as Baron, A-34, Glade, Merit or Nugget, or used in a mixture which includes 20% turf-type perennial ryegrass such as Derby, Yorktown or Pennfine, or it may be sown alone. When mixed with other fine turf grasses in a winter overseeding mixture in the Southern U.S., it can dramatic-ally cut seeding rates. The addition of 20% Sabre (by weight) will cut the seeding rate of a fine fescue or ryegrass mixture by 50%. While its normal cutting height is IV2 inches, it will pros-per at lesser heights including 3/16 on a putting green. Free of Poa annua, Sabre is also a disease-resistant turf grass. inTERnnTionnb SEEDS, inc. P.O. Box 168, Halsey, Oregon 97348 Telephone: (503) 369-2251 Ł TWX 510/590-0765 Write 130 on reader service card Ł MEETING DATES os a. < > oc E-c/3 D a 2 i < U z è FELDMANN COMBINATION TILLERŠAERATOR Ł 18" rotary garden tiller digs deep for a finely tilled seed bed Ł power lawn aerator penetrates turf, promotes thatch deterioration, allows water, air and fertilizer to reach grass roots for lush, green lawn Ł Dependable chain drive powered by rugged, reliable 2-hp Briggs & Stratton engine Ł Light-weight, easy handling; fold-down handle for compact storage and trans-portation Write for information on other Models Feldmann Engineering and Mfg. Co., Inc. Sheboygan Falls. Wl 53085 414/467-6167 Landscape Irrigation Institute, University of California at Riverside, March 23-April 3. Contact: Angela Ditchey, The Irrigation Association, 13975 Connecticut Avenue, Silver Spring, MD 20906, 301-871-1200. University of Florida Turfgrass Research Field Day, Fort Lauderdale, FL, April 1, 1981. Contact: Dr. Bruce J. Augustin, University of Florida Agricultural Research Center, 3205 SW 70th Avenue, Fort Lauderdale, FL 33314, 305-475-8990. Turf and Landscape Institute, Anaheim, Calif., April 14-15. Contact: Ed McNeill, Southern California Turfgrass Council, 1000 Concha St., Altadena, CA 91001, 213-798-1715. Second Annual Conference for Market Planners, sponsored by the Outdoor Power Equipment Institute, Inc., April 15, Mid-way Motor Lodge, Milwaukee, WI. Contact: Norman Sharp, (OPEI) 1901 L Street, N.W., Suite 700, Washington, D.C. 20036, (202) 
296=3484. Arizona Turfgrass Conference, Phoenix, May 7-8. Contact: Dr. William Kneebone, 
Plant Sciences Dept., Building #36, University of Arizona, Tucson, AZ 85721. First Annual North Carolina State Univer-sity Turfgrass Spring Field Day/Exhibit, May 19, 1981; UCSU turfgrass field plots, 4200 Hillsborough Street, Raleigh, N.C. 
Contact: Joe DiPaola, 1126 Williams Hall, N.C. State University, Raleigh, N.C. 27650; 
(919) 737-2657. North Carolina Landscape Contractors 
Association Field Day, Oakland Plantation, 
Carvers, N.C., June 6. Contact: NCLCA, P.O. Box 25891, Raleigh, N.C. 27611, (919) 832-1498. University of Massachusetts Turfgrass Field Day, South Deerfield, June 24. Con-tact: Dr. Joseph Troll, Stockbridge Hall, University of Massachusetts, Amherst, MA 01003, 413-545-2353. American Seed Trade Association Annual Meeting, Atlanta, June 28-July 2. Contact: ASTA, Executive Building, Suite 964,1030 15th St., N.W., Washington, DC 20005. American Sod Producers Association Summer Conference and Field Days, Her-
shey, Pa., July 15-17. Contact: Bob Garey, 
ASPA, Association Building, Ninth & Min-nesota, Hastings, NE 68901, 402-463-5691. Write 110 on reader service card WE'RE GROWING! Building and maintaining a business on a profitable basis depends upon KNOWLEDGE and EXPERIENCE. PLCAA can give you that knowledge and experience. Grow with us! Ł Attend Regional Seminars and Conven-tionsŠwhere small groups get together to exchange ideas and share experiences. Re-ports are that members attending these seminars "find out what does and does not work." Ł Control your Business CostsŠMembers now have PLCAA's Standard Chart of Ac-counts for better accounting to control costs. Accountants can adapt their records to allow for comparison of members7 operating expenses with those of the in-
dustry average. Ł Put Industry Technical Resource Informa-tion to Good UseŠPLCAA is now com-pleting a reference manual which will in-clude valuable material covering: ŠGlossary of Terms ŠRegulatory Contacts ŠTurf Contacts ŠWaste Control ŠPesticide Safety 
ŠHandling and Storage of Pesticides Ł Participate in PLCAA's Insurance Plans Š Our casualty and workmen's compensation plans alone can save you many dollars. Ł Add your Voice to IndustryŠwhen regu-latory matters at federal, state and local level impinge on members' operations. The more members, the stronger the voice! Don't stand alone. Participating in your trade association's growth can save you valuable time and money. Invest now and be one of the top profitable businesses in the lawn care market. Grow with us! ARE YOU? r Tell me more. The Professional Lawn Care Association is growing! | Together we can make things happen. Grow with us. | Complete this application for further information and mail it today. NAME. .TITLE. COMPANY. STREET CITY -STATE-_ZIP_ Mail to: PLCAA, Suite 1717 435 N. Michigan Ave., Chicago, IL 60611 Professional Lawn Care Association of America Write 126 on reader service card University of Nebraska Turf Field Day and Equipment Show, Mead, August 4. Contact: Dr. Robert Shearman, University of Neb-raska, 377 Plant Science Building, Lincoln, NE 68503, 402-472-1143. Central Plains Turf Foundation/Kansas State University Turf Field Day, Manhat-tan, August 12. Contact: Dr. Robert Carrow, Kansas State University, Dept. of Horticul-ture, Waters Hall, Manhattan, KS 66506, 913-532-6170. University of Rhode Island Turfgrass Field Day, Kingston, August 26. Contact: Dr. C. 
Richard Skogley, Agronomy Dept., Univer-sity of Rhode Island, Kingston, RI 02881. 1981 Garden Industry of America Confer-ence and Trade Show, Sept. 10-11-12, Pittsburgh Convention Center, Pittsburgh, PA. Virginia Tech Turfgrass Field Davs, Blacksburg, Sept. 15-17. Contact: Dr. Jonn R. Hall, 421 Smyth Hall, Virginia Tech, Blacksburg, VA 24061, 703-961-5797. National Lawn and Garden Distributors Association Annual Conference, Opryland Hotel, Nashville, Tenn., Sept. 15-18. Con-tact: Nancy S. Irving, NLGDA, 1900 Arch St., Philadelphia, PA 19103, 215-564-3484. Pacific Horticultural Trade Show, spon-sored by the California Association of 
Nurserymen, September 23-25, Long Beach Convention Center, Long Beach, CA; Con-
tact: Richard Staples, manager, Pacific Horticultural Trade Show, 1419 21st Street, Sacramento, CA 94814, (916) 443-7373. Central Plains Turf Foundation/Kansas State University Turf Conference, Manhat-tan, Oct. 6-8. Contact: Dr. Robert Carrow, Kansas State University, Dept. of Horticul-ture, Waters Hall, Manhattan, KS 66506, 913-532-6170. 1981 Chemlawn Turf Symposium, Oct. 14-15; Contact: Dr. B. G. Joyner, Plant Diagnostic Lab, Chemlawn Corporation, 6969 Worthington-Galena Road, Suite L, 
Worthington, Ohio 43085. Florida Turf-Grass Association Confer-ence and Show, Orlando, Oct. 18-21. Contact: Nona Murphy, Florida Turf-Grass Association, 1520 Edge water Dr., Suite E, 
Orlando, FL 32804, 305-425-1581. The 69th Annual Grounds Management Conference and Trade Show, Portland Marriott Hotel, Portland, Oregon, November 1-5, 1981. Contact: Allan Shul-
der, Executive Director, Professional Grounds Management Society, 7 Church Lane, Pikesville, Maryland 21208: (301) 653-2742. Professional Grounds Management Soci-ety Annual Meeting, Portland, Ore., Nov. 1-5. Contact: Allan Shulder, PGMS, 19 Hawthorne Ave., Pikesville, MD 21208, 301-653-2742. National Institute on Park and Grounds Management, Kansas City, Mo., Nov. 1-6. Contact: National Institute, Box 1936, Ap-pleton, WI 54913, 414-733-2301. New York Turfgrass Conference and Trade Show, Empire State Plaza, Albany, N.Y., Nov. 16-19. Contact: Ann Reilly, 210 Cartwright Blvd., Massapequa Park, NY 11762, 516-541-6902. Professional Lawn Care Association of America Conference and Trade Show, Commonwealth Convention Center, Louis-
ville, Ky., Nov. 18-20. Contact: Jane Stecker, PLCAA, Suite 1717, 435 N. Michigan Ave., Chicago, IL 60611, 312-644-0828. Ohio Turfgrass Conference and Show, Columbus Hyatt House, Dec. 1-3. Contact: Dr. John Street, 1827 Neil Ave., Columbus, OH 43210, 614-422-2592. Texas Turfgrass Conference, College Sta-tion, Texas, Dec. 7-9. Contact: Dr. Richard L. Duble, 349 Soil & Crop Science Center, Texas A & M University, College Station, 
TX 77843, 713-845-4826. Nebraska Turfgrass Foundation Confer-ence & Trade Snow, Holiday Inn Conven-
tion Center, Omaha, January 12-14, 1982. Contact: Paul Bergman, 2428 W. 11th, Hastings, Nebraska 68901; (402) 463-5055. GIVE TO U® NEWSMAKERS 'DEAL 'UM" THREE OF A KIND PCR 100 The TUFLEX manu-facturing process al lows a five year war-ranty on all tanks. For economy prices and 
more information on our 
complete line of tanks, 
write or call now: PCR 300 PCR 200 », the only manufacturer to specialize in seam-less fiberglass spray tanks engineered specifically for the Pest Control and Lawn Care industry offer three variations of our popular PC line of spray tanks. Models PCR 100, PCR 200 and PCR 300 make most efficient use of available space in pick-up trucks, enclosed vans, flatbed trucks and trailers. TUFLEX deals you three of a kind, ALL ACES. Tuflex Manufacturing Company RO. Box 13143, Port Everglades Station Fort Lauderdale, Florida 33316 Phone 305/525-8815 Plant Location: 800 Eller Drive, Port Everglades in Fort Lauderdale He served as a sales and service representative in Pittsburgh, dis-
trict manager in Buffalo, and pro-duction manager in Kent. Lawrence T. Link has been ap-pointed as district manager of the Lawnscape office in Charlotte, 
North Carolina. Link started with Lawnscape in 1978 as a technician in the Akron office. He served as a 
sales and service representative in 
Philadelphia, and assistant man-ager in West Cleveland. David N. Martin, chairman of the Martin Agency, a Richmond, 
Virginia advertising agency, an-nounced that an agreement in principle has been reached for the Martin Agency to acquire Chesapeake Bay Advertising Agency of Tidewater, Virginia. Chesapeake Bay bills $3.5 mil-to page 8 Write 133 on reader service card Ł Wisecarver (left), Weidler Clyde Wisecarver of Omaha re-ceived the Presidential Award from the Nebraska Turfgrass 
Foundation. Making the pres-
entation was Keith Weidler, foun-dation president. Wisecarver, a sales representative for Midwest Toro of Omaha since 1957, was cited for his assistance in obtain-ing proffesional turfgrass mainte-
nance equipment and other items for turf research programs at the 
University of Nebraska Institute of Agriculture and Natural Re-
sources. Gary A. Cook has been ap-pointed a District manager for the 
Washington, D.C. Lawnscape of-fice. Cook started with Davey Lawnscape in 1978 as a technician in the Milwaukee, Wisconsin of-fice. He served as a sales and service representative in Mil-
waukee, and assistant district manager in North Detroit. Richard M. Foote has been ap-pointed operations manager for the Lawnscape Division. Foote started with Lawnscape as a tech-nician in the Akron office in 1976. Write 130 on reader service card Ł Drew D. Kinder has been named assistant to president of Whitney-Dickenson Seed, Inc. The announcement was made re-cently by E. R. Swede Townsend, president. Mr. Kinder had been with the Proctor and Gamble Distribution Co., serving most recently as unit manager of the Case Food Division 
in Kansas City. He was graduated from the University of Colorado, and holds a masters degree in business administration from San Francisco State University. Whitney-Dickenson is a grower and processor of alfalfa seed for distribution to wholesale users, and a grower of fine-textured turf-grasses marketed nationwide for 
commercial and residential use. Terry Brady was recently ap-pointed field service manager for 
Western Turf Sales Division of the Bain Bird Sprinkler Manufac-turing Corporation. In his new position, Brady will be responsible for all field service activities relating to Bain Brid Western Sales. Before joining Rain 
Brid, he served as field service and irrigation equipment repair 
specialist with Artesco, the Rain Bird master turf distributor in Phoenix, Arizona. * COMBINE CONVERSION DEVICE* ° CONVERT YOUR BROADCAST SPREADER TO A COMBINE CAPABLE OF APPLYING 3 DIFFERENT GRANULAR MATERIALS AT ONE TIME. 1. NO MORE HAND MIXING MATERIALS 2. NO MORE USING EXPENSIVE PRE-MIXES 3. NO MORE S15.000 OR MORE SPRAY TRUCKS 4. NO MORE EXPENSIVE COMBINES 5. NO MORE HUGE EQUIPMENT EXPENSES TO SERVICE MORE CUSTOMERS 6 NO MORE 2 OR 3 TIMES AROUND THE SAME AREA GETTING DIZZY HERE IS THE ANSWER YOU HAVE BEEN WAITING FOR. 1 TIME AROUND DOES IT. Norman Lynd, owner of Green Thumb Lawn Service, located in Willow Grove, PA., has invented and is now manufacturing this conversion device* that will change a broadcast spreader into a combine, without 
spending thousands of dollars. A. Installation takes approximately one hour and you don't have to be a mechanic. B. Once installed, it can be removed in less than one minute for cleaning and put back together in one minute. C. Installation instructions and directions are included. D. The unit is made with rugged stainless steel and aluminum. (No rusting) E. All nuts and bolts for assembly are stainless steel. F. Because of the simplicity and ruggedness of this unit, it should never need replacement. G. Three adjustable metering slides for calibration are the only moving parts. H. A common ruler is used for calibration settings I. Please allow three weeks for delivery. J. At this time, insert devices are available for cyclone brand spreaders model 
«99-100 and 100B only. If you want them for other types of spreaders, please send us MANUFACTURERS NAME, MODEL # of spreader and YOUR ORDER. Please 
allow 6 WEEKS FOR DELIVERY. 'PATENT PENDING K. These units are not available from any other source at this time. L Payment in full must accompany all orders before shipment is made. M.We will ship all orders via UPS in U.S.A. unless otherwise specified N. Total price $50.00 per unit plus S5.00 per unit for shipping and handling. Please make checks payable to NORMAN LYND 2450 OLD WELSH RD. WILLOW GROVE, PA 19090 TELEPHONE 215-657-6200 Write 113 on reader service card PEOPLE from page 7 lion annually and was founded in 1958 by the Smith-Douglas Fer-tilizer Company. The Martin Agency was founded in 1965 by chairman Martin and bills ap-proximately $16 million annually. In Tidewater, Martin handles in-dustrial and tourism advertising for the City of Virginia Beach and has an office on Pacific Avenue in Virginia Beach. Harvard Rotavator Company, Harvard, Illinois, announced the appointment of Chris G. Burden to 
the position of director of market-ing services and of Clyde W. 
Morter to marketing manager. Burden has been with the com-pany since 1958 and for the last eight years has served as vice president, marketing. Morter joined Howard in 1976. He was appointed assistant to the vice president, marketing in 1979 and sales manager a year later. Thirty-six lawn and garden equipment dealers have been SOf'feSOil gypsum works four ways to ® Ł Loosens clay soil to improve drainage! Ł Optimizes use of fertilizer, water, seed! Ł Alleviates winter salt damage! Adds soluble calcium and sulfate sulfur! Versatile Sofn-Soil gypsum helps turf maintenance professionals boost business, Spring and Fall. In Spring, this natural soil conditioner loosens heavy clay soil structures and promotes drainage to increase fertilizer effi-ciency. In Fall, Sofn-Soil gypsum protects against the harmful effects of winter _ deicing salt. Sodium chloride, toxic to most plants, causes heavy clay soils I HI Ł Ł to tighten.This keeps water from leaching out the salt. The available OUIIO SQuSllGO calcium in Sofn-Soil replaces toxic sodium attached to clay particles-l permits new seed or sod to grow normally. CI ICl om^f Q And ifs safe! Non-burning. Non-toxic. Harmless to people, plants and ^UStV^I I Ivl ^ pets Look jnto the mu|ti-profit opportunities of adding Sofn-Soil gypsum appli-es j m l/N, -1 cation to your lawn service programs.Ł Write to us for specifics at 101 S. Wacker Drive, lOf you! Chicago,IL60606,Dept. LCI481 CHEMICALS DIVISION UNITED STATES GYPSUM Primary supplier of secondary plant nutrients named to the 1981 Dealer Council of the Simplicity Manufacturing Co., a leading manufacturer of powered lawn and garden and 
snow clearing equipment. The Dealer Council is represent-ative of the entire Simplicity direct retail organization both in size and geographical distribution. Mem-bers are chosen on the basis of sales volume and sales growth during the proceeding year. Jack E. Mattingly is president of Jack Mattingiy Associates, Inc., 
Charlotte, N.C. The company of-
fers mowing/maintenance services along with both liquid and granu-lar pesticide application. David W. Sek is sales manager and Richard Williams is general foreman for Monroe Tree and Landscape, Inc., Rochester, N.Y. Terry Stout is service manager for R. B. Stout, Inc., Akron, Ohio. 
The company offers mowing I maintenance services and also liq-uid and granular pesticide appli-cation. One of Virginia's turfgrass lead-ers received two honors at the 21st annual Virginia Turfgrass Con-ference and Trade Show in Richmond, Virginia. J.L. "Jack;" 
Kidwell of Culpepper and the 
Kidwell Turf Farms was elected president of the Virginia Turf Council and received the Virginia Turfgrass Council Award in rec-ognition of his contributions to the 
growth of the Turf Council in Virginia. It marks Kidwell's second term as president, having served in the post in the early 1970,s. He re-ceived a plaque from Archie R. Goode, pro-superintendent at the Brookside Golf Course in Roanoke and outgoing president. New Council directors are Kid-well; Gus C. Constantino of Richmond, president of Wilson Feed and Seed Co.; and Peter M. Connelly of Salem and Hydro Lawn. Kyle J. Miller of Richmond, a senior majoring in agronomy at Virginia Tech scored a clean sweep of the scholarship awards. New officers and committee rep-resentatives of the Northeastern Weed Science Society are: presi-dent, R. B. (Ray) Taylorson, USDA-ASEA-AR, Beltsville, MD; president-elect, Stephan Dennis, Stauffer Chemical Co., Dayton, NJ; vice-president, Tom Watschke, Pennsylvania State University, 
University Park, PA; and secretary-treasurer, R. R. (Russ) Hahn, Cornell University, Ithaca, 
NY. J. A. Jagschitz, University of R.I., Kingston, received the "Best Paper Award" at the 35th annual North-eastern Weed Science Society meeting in Philadelphia, for his paper entitled, "Prostrate Spurge Control in Turfgrass Using Her-
bicides. " Harold Glissman of Omaha re-ceived the Distinguished Service Award from the Nebraska Turf-grass Foundation during the Neb-raska Turfgrass Conference and Show, Jan. 12-14 in Omaha. Keith Weidler, turf foundation presi-dent, made the presentation. He is former University of Nebraska as-sistant football coach. John Melton 
was the featured speaker at an award banquet January 13, during the Nebraska Turfgrass Confer-ence and Show. Melton's topic for the evening was, "Coaching the Big Red Machine." l Write 137 on reader service card can't buy a better rotary o n P Write 116 on reader service card It's been proven time and again, day after day, acre after acre. You just can't buy a better cutting rotary mower. For a very convincing demonstration, call your Jacobsen Distributor. Jacobsen Division of Textron Inc. Jacobsen: You just can't buy any better. TURF HERBICIDE &KOADLEAF HERBICIDA LAWN CARE [GpflpgÂrs] PgOFESSlOiUA» TURF PRODUCTS Immaculate weed-free turf is the key to profit for the Lawn Care Operator 13 n > g Read how Trimec r:) Turf Herbicide can help you improve the bottom line As a lawn care operator, you live in a glass house, and this has a direct bearing on your profits. Some busi-nesses can hide their mistakes, or shift the blame, or postpone the con-sequences, thus buying time to make corrections later when they're not so busy. But not you! If a few ugly weeds appear out of nowhere in one of your lawns, or if some trees and ornamentals show signs of damage, the finger points to 
you; you've got to do something right now or you may lose a customer as well as your chances for new custom-ers in the block. Fortunately, there's another side to the coin. If one of your lawns is as immaculate as a country club fairway, everyone in the block sees it and be-comes a prospect for you. The point is, you've got to do the job right the first time. You absolutely can't tolerate the emergence of stray weeds or damaged ornamentals. STRAY WEEDS: The weeds that plague lawn care operators are not dandelions or chickweed or other common sensitive weeds. Tothecon-trary, they invariably are a hard-to-kill 
variety usually thought to be rare Š until they showed up in your custom-er's lawn! Where did they come from? They're the natural consequence of using a narrow-spectrum herbicide in an area being fertilized and watered. The hardy weeds (those not con-trolled by the narrow-spectrum herbi-cide) are nourished by the fertilizer and water, and fight with the grass to fill the vacancy left by the demise of 
the sensitive weeds. Some of them win, and weeds that once were ob-scure become prominent. There's really only one efficient way to cope with the problem, and that is the Trimec way. Trimec is the one turf herbicide with a broad enough spectrum to get those hard-to-kill weeds along with Only Trimec gives you all these benefits Controls the widest range of broadleaf weeds Gets hard-to-kill species with one treat-ment. Wide safety margin for lawn grasses Minimum hazard from root absorption No vapor action after application 
Effective weed control in a wide temper-ature range Unique formula overcomes water hard-ness problems Treated areas may be reseeded within 
two weeks Non-flammable and non-corrosive in use Product stable several years above 32° F. 
Biodegradeable; friendly to the environ-
ment 
Bentgrass formula is also available the common, sensitive ones. How many broadleaf weed species will Trimec control? We're still looking for the troublesome broadleaf weed that Trimec will not control when applied at the right times and rate. If we do find such a weed, we'll be very much surprised. No other selective herbi-cide matches the broad spectrum of Trimec. ORNAMENTAL DAMAGE: Any broadleaf herbicide can damage trees and ornamentals if used indiscrimi-nately. But, for Trimec to cause such damage as a result of translocation, it would have to beapplied at morethan ten times the label recommendation. We estimate that more than 2 mil-lion lawns were sprayed with Trimec in 1980; there is not a single report of damage to trees or ornaments. The reason why Trimec is so friendly to the environment, yet so powerful, is because no ingredient in Trimec is at a phytotoxic level. CUSTOMER RELATIONS: Be-cause most customer complaints and resulting service call-backs are caused by a genuine lack of informa-tion, we have designed an instructive Trimec door-hanger in response to the problem. It ex-plains Trimec's slow, thorough action and the time required to kill a weed, root and all, using the world's most efficient herbicide. Experience has shown this door-hanger to be highly effective in reduc-ing the number of complaints and call-backs because it tells customers what to expect Š in advance. A generous supply of Trimec door-hangers is available with your Trimec purchase. THE BOTTOM LINE: You can buy a narrow-spectrum herbicide that costs less per gallon than Trimec. But, on the bottom line, Trimec costs less than its less-effective contem-
poraries. That's because it requires less chemical per acre for maximum weed control; and because it saves la-bor by doing the job right the first time. No matter how large or small your business, your Trimec distributor wants to help you. See him, today. TRIMEC is a registered trademark of PBI/GORDON Corporation, U.S. patent No. 3,284,186. PROFESSIONAL TURF PRODUCTS rŠ F ibi/GORdon L3 copponabon 300 SOUTH THIRD STREET P.O. BOX 227B KANSAS CITY, KANSAS 661 1 Ł 91 3-342-B~780 M Write 125 on reader service card INSIDE THE INDUSTRY Should you be providing fi 1 CPr) (¡P by Bob Earley \l Editor/Publisher management? Should disease management be part of your customer lawn care program? John Latting of Lawn Groomer, Normal, 111. thinks so. By offering disease management to his com-
pany's lawn care customers last 
year, he realized $50,000 extra dollars that he would not have had 
without a fungicide treatment program. And that was up almost 40 percent over the previous year. Allan Duey, president of Jay-Lan, Inc., Sioux City, Iowa also offered disease management to his 
customers last year. He feels he might have oversold the program a bit, perhaps lost a little money on 
his three-treatment program be-cause "I was lucky if I got paid for that third treatment." But the lawns looked good, and he will be back with a fungicide treatment program again this year. There will be a few wrinkles in the program, like incorporating aera-tion into his program before ap-plying fungicides. Mike Brown, president of L & M Lawncare, Canton, Ohio also of-
fered disease management last lawn care season, got good results, and made money at it too. He cautions other lawn care businessmen not to oversell it, not to offer it as a cure-all, but he too will be back at it again this year with compartmentalized trucks to ease scheduling hassles. Latting agrees with Brown on the problems of overselling, pre-ferring to represent to his custom-ers what he does as 4 4 disease 
suppression" rather than "disease control." Latting, Duey and Brown all participated in a panel discussion on incorporating a disease man-
agement program into lawn care 
services at the recent Ohio Turf-grass Conference in Columbus, 
Ohio. They were preceded on the podium by noted plant pathologist Dr. Joe Vargas of Michigan State University, who has said that "disease management will be the next growth area in the lawn care industry." Educating homeowners. Lawn Groomer has offered leaf spot control as part of their regular service program the last two lawn care seasons. They handle servic-ing with compartmentalized trucks, so the servicing does not cut into production time on the lawns. Du Pont Co., Wilmington, Del. provided a number of disease 
control brochures for Lawn 
Groomer, that were sent out to customers. "We asked them to take a look at the brochures, and give us a call if they had any problems," Latting said. "We have to as an industry begin to educate the homeowners about disease problems just like 
we did about crabgrass." The company offered two appli-cations of Du Pont's Tersan LSR. The material cost for two four-ounce applications was about $1. Of 3,000 customers, 1,100 opted for the disease program. Lawn Groomer charged $3 per 1,000 square feet of lawn, and the pro-
gram generated $36,000 extra on 
spring applications. "We recognized one problem right away," Latting said. "We were selling it too cheap. We bumped the price up and found we were right, they would buy the program anyway." The company got the price up to where two applications cost the customer $5 per 1,000 square feet. That meant that for a very nominal advertising cost to existing ac-counts, the company again in-creased cash flow to the tune of $50,000 for the first application, and "with the interest rate we were paying last year, that was sure a welcome sight. "We feel that the program was successful," Latting said, "and we 
will be continuing it this year. 
Hopefully this spring we will be able to get a similar program going withFusarium blight with the new 
fungicide Bayleton that you will be hearing more about." Don't oversell. Mike Brown's L & M Lawncare also began a similar 
leaf spot program two years ago with a relatively small number of customers. Brown saw the results, saw that the program would be 
worthwhile for his other custom-
ers, and sent out literature on the program with his renewal letters. He got a poor (2-3%) response from this, and then went to a mass mailing. That did not work either. What did work was having his technicians recommend the pro-gram to customers, leaving litera-ture at the same time. Last year he sold 250 of his customers on the program. He offered two applica-tions, two to three weeks apart. "We had to cut one truck free from service calls for awhile, but this year compartmentalized trucks should solve that problem," he said. "Every lawn care businessman has to look at his own particular needs, his equipment and his people. But the program has worked for us." Getting picky. Jay-Lan's Duey said that this year he will be getting a little more "picky" about 
who he sells the program to. Echoing Latting, he says "we have to get into more education of 
the customer about disease prob-lems. We also need to know about the causes of disease problems on each lawn. We'll be using brochures to educate, and proba-bly incorporate aeration into the program before using fungicides. "We will probably be going more to higher phosphate, potash and sulfur fertilizations, reducing stress, thus reducing disease," he 
said. Davey's research. Another panelist at the Ohio conference was Dr. Roger Funk, vice president 
of research and development for Davey Tree Expert Co., Kent, Ohio, 
and developer of the Davey Lawn-scape lawn care program. He ex-plained "bottom-line" results from his company's one-year 
testing program with fungicides. "Davey Lawnscape has not been using fungicides as part of our regular program," he said. "We do 
apply fungicides on a service call basis as needed. But this past year we did a study to determine the feasibility of adding leaf spot fun-gicides to our first application." In order to judge the feasibility, he said they had to answer a number 
of questions: Ł "Money is one of them; is it worth it? Ł "Does it fit into our type of application program? Ł "How critical is timing? Ł "Are two applications essen-tial to satisfactory control? "We have a two-month applica-tion period, and during that two months we are out on a lawn only once," he said. "Can materials 
now labeled for leaf spot control be 
applied over a long period of time and retain their effectiveness? If 
they can, we could program them into that two-month period." Fungicide manufacturers. Davey worked with four major fungicide manufacturers Š Du Pont, TUCO Div. of The Upjohn 
Co., Kalamazoo, Mich., Diamond Shamrock Corp., Cleveland, and Rhone-Poulenc, Inc., Monmouth Junction, N.J. Products tested were Diamond Shamrock's Daconil 2787, TUCO's Acti-dione RZ + TGF, Rhone-Poulenc's Chipco 26019, and Du Pont's Tersan LSR. "Fortunately for us, we had the cooperation of chemical reps in our area, because what started out 
as 'let's-run-out-back-and-toss-out-some-fungicides' turned into a monster that ate up almost 600 
man-hours," Dr. Funk said. The tests started on April 17 of last year, when leaf spot symptoms were first seen. They put down one 
application and then again a week later. Finally, a third application was put down again a week later. 
Within each of those timing periods, they applied an addi-tional application three weeks later. Bottom line. Dr. Funk warned that definitive conclusions cannot be drawn from one year of tests, and what he told the audience was "not chiseled in stone and perma-
nent. "Remember, this was just one year," he said, "and in this par-
ticular year we did not have manifestations of melting out. That may have changed things. "But the bottom line of the whole thing was that among the various fungicide treatments we could not visually detect any dif-ference among the fungicide treatments," he said. "In other "We feel that the program was successful," Lawn Groomer's Latting said, "and we will be continuing it this year. Hopefully this spring we will be able to get a similar program going with Fusarium blight with 
the new fungicide Bayleton that you will be hearing more about/9 Michigan State's Dr. Joseph Vargas: "The time has come to incorporate Ereventive fungicide applications into ome lawn care programs where truly first class lawns are desired." Lawn Groomer's John Latting: "We recognized one problem rieht away. 
We were selling it too cneap. We bumped the price up and found we were right, they would buy the pro-gram anyway." L & M Lawncare's Mike Brown: "We had to cut one truck free from service calls for awhile, but this year 
compartmentalized trucks should solve that problem." Davey's Dr. Roger Funk: "Those lawns that were treated with fungicides maintained a greater density through-
out the entire growing season than did the untreated." words, I could not by looking at LSR immediately beside 26019 nor 
any other fungicide in the study tell one treatment from another. "We also could not tell the treated from the untreated plots Š 
visually there was no difference. We started to pull differences when we randomly selected leaf blades from treated and untreated areas and looked for lesions, and 
also when we counted for a density check. "The client cannot see this. However, there may be a physiological advantage to ap-plying fungicides," Dr. Funk said. 
"But the client can't see it right now. Maybe they will see it the 
next year." Timing. Another question they had was there a difference with timing between lawns treated on April 17, April 24 or May 1? As far 
as infection was concerned, in general there was not. "That's great," he said. "That's what we were hoping to find out. The other questions we had con-cerned any difference between one 
or two applications. With our study we found in most cases Š in 
general again Š that there was no difference again with the lawns we tested. So that too is great, because we didn't want to put down a 
second application anyway." When they got to density they did find a timing difference. 
"Those lawns that were treated 
with fungicides on April 17 maintained a greater density throughout the entire growing season than did the untreated," he said. "Of the lawns treated April 24, only two of the fungicides 
maintained a higher density at all throughout the growing season or 
for any given period. And for the lawns treated May 1, there was absolutely no difference in density 
for any of the fungicides. "Again, the bottom line was that you could not visually detect 
treated among themselves or com-pare to untreated," Dr. Funk said. "Now what we are going to do is 
continue this study next year with 
hoped for cooperation of the chemical companies." Homeowner expectations. Ac-cording to Dr. Vargas, lawn care businessmen across the country are beginning to realize that no matter what they apply to their customer's lawn, without good disease management, their effort will be futile. When a homeowner 
signs up for a lawn care service, he 
expects a beautiful lawn. "If a disease destroys the ap-pearance of their lawn," he told LAWN CARE INDUSTRY, "they 
are unhappy and probably won't sign up for the service again. If a 
homeowner was taking care of his own lawn, he would understand a disease being present. However, he expects to see a disease-free lawn when he signs up for a lawn care service. He is not only upset about the disease in his lawn, but 
usually also blames the lawn care service for its presence." The lawn care industry started out many years ago with the idea of applying nitrogen fertility to a 
home lawn and producing a better product than the homeowner 
could, Dr. Vargas said. The indus-
try soon found out that pre-emergence and post-emergence 
weed control was necessary to give 
a homeowner the quality lawn he desired. The industry next included an insecticide treatment so lawn in-sects would not reduce the turf-grass quality. Only one step re-mains for a total home lawn treat-ment package, according to Var-
gas: disease management. "Without good disease man-agement programs, you often have dissatisfied customers this season, and perhaps no customer at all the following season, in spite of all the other treatments the lawn re-ceived," he said. At mercy of cultivars. The oc-currence of the disease is often not the lawn care businessman's fault and could have been prevented had the right cultivars been selected when the lawn was estab-lished, he said. Good disease man-
agement begins with selecting 
proper cultivars. Too often, the cultivars used for home lawns are 
not the most disease-resistant ones, but rather those that have been promoted most extensively. The lawn care businessman is at the mercy of these cultivars. Had the lawn care businessman been consulted prior to the establish-ment of the lawn, he could have recommended disease-resistant cultivars which would have gone a long way towards solving both the homeowner's as well as the lawn care businessman's problem. Un-
fortunately, this is not usually the case, and the lawn company is forced to work with whatever cultivars are present. "The lawn care businessman should try to convince his custom-
ers to carry out cultural practices that will minimize disease de-velopment so the maximum bene-fits of his products can be realized, and to make any fungicide appli-
cations more effective," Dr. Vargas said. Fairway syndrome. Too often, lawns are mowed below optimum cutting height becuase of what 
Vargas describes as the "golf course fairway syndrome." This is also known as "I would like my 
front lawn to look like a golf course fairway." Such practices can put additional stress on the turf and in 
some instances make it more sus-ceptible to disease. Dr. Vargas suggests preferred mowing heights: Ł Kentucky bluegrass Š 2-3 inches Ł Fine leaf fescue Š 2-3 inches Ł Bermudagrass Š 1-2 inches 
Ł St. Augustinegrass Š 2-3 in-ches Ł Zoysiagrass Š 2-3 inches Homeowners should be encour-aged to mow their lawn at the optimum mowing heights so they can reap the benefits of the lawn 
care businessman's products. Thatch should also be kept at a minimum or at least modified. 
Excess thatch can put the turfgrass plant under stress and cause more severe disease problems. "The homeowner usually tries to remove thatch through power raking," he said. "Little thatch is 
removed through power raking. Homeowners with severe thatch problems should be encouraged to rent some type of coring machine (aerifier) to core or aerify their thatchy turf." These cores should not be re-moved but should rather be broken up and reincorporated into the 
thatch layer where they will help 
to degrade the thatch or modify it into a more suitable growing 
medium, Dr. Vargas said. Is it for you? Not everybody in the lawn care industry is sold on disease management for their lawn care programs. People like John Latting and Mike Brown are happy with their programs, and the money disease management is bringing in for them. Others like Allan Duey are happy but still have some fine-tuning to do on 
their programs. Still others like Dr. Roger Funk and Davey Lawnscape are continuing to study the pos-sibilities. But there is nobody in the country who spends more time than Joe Vargas in dealing with disease problems, and he says "the time has come to incorporate pre-ventive fungicide applications into home lawn care programs where truly first class lawns are desired." Davey worked with four major fungicide manufac-turers -Du Pont Co., Wilmington, Del., TUCO Div. of The Upjohn Co., Kalamazoo, Mich., Diamond Shamrock Corp., Cleveland, and Rhone-Poulenc, Inc., Monmoutn Junction, N.J. Products tested were Diamond Shamrock's Daconil 2787, TUCO's Acti-dione RZ + TGF, Rhone-Poulenc's Chipco 26019 and Du Pont's Tersan LSR. COST CUTTINGS Should you rent uniforms? Studies have shown that appearance in our society makes as clear a statement as any spoken word. In our industry, a 
uniformed work force will communicate professionalism, experience and a pleasing appearance. Employes will look as if they belong to the company rather than giving the impression 
that they came from a temporary work service. The uniform will say directly, "I represent my company." In other words, in an industry where customers are buying landscape appearance, 
you will be saying that personal appearance is important as well. If a poll of business owners were taken today, the first objection to a uniform program would boil down to just one 
thing: cost. If we come to grips with the fact that every employe does spend money on work clothes as well as on a regular 
wardrobe, the issue is not dollars and cents, but how to 
accomplish the most with the clothing dollars already being spent. So, what are the pros and cons of a uniform rental program? A rental program offers three main advantages. It removes the work of cleaning and repair; it allows for a uniform program with no initial investment. And finally, it does not risk a wasted investment if an employe terminates soon after he is hired. Initially, a rental program appears quite attractive. However, there are a few precautions you should consider before making your final decision. Rental services have little to offer in the way of image or appearance beyond a basic blue, gray, green or brown shirt, pants, and jacket. A rental program requires you to sign a two or three year contract, which usually stipulates a minimum weekly charge and clearly states that you have no legal right to terminate the contract. Since the rental industry is most profitable when it is most standardized, it will offer no means of company 
identification other than the use of a small emblem over the front 
pocket. Finally, no one is usually fitted with anything but standard clothing sizes. If you wish to pursue a rental program, bear in mind the following guidelines: (1) Negotiate for the shortest term contract possible. Different rental companies will have different stand-ards. (2) Be aware of any weekly minimum charge. (3) Determine who pays for the service if an employe forgets to turn in his dirty 
clothes. (4) Discuss seasonal changes in your needs, and what charges will apply in the off season. (5) Ask about responsibility for lost or missing garments. In summary, the convenience of a rental program must be considered from all angles in order for it to work right for you. No mixing, no burning, no hassle. Introducing FOLIAN®.. the easy-to-use liquid fertilizer that's safe and effective on any kind of turf. FOLIAN is a complete fertilizer. Its special formulation of N-P-K, sulfur and iron gets nutrients directly into grass 
tissue. And FOLIAN will not cause tip 
burn when used as directed. Convenient to use FOLIAN is the only turf-builder you'll ever need. It saves you time because there's no mixing or agitation required before using FOLIAN. And FOLIAN can be applied in more concentrated form than most other liquids. As a result, you 
can service more lawns per truckload with fewer wasted man-hours. A clear solution of the highest quality, FOLIAN won't settle out in your tanks. It's compatible with most pesticides, too. Greens lawns fast Because of its patented formulation and foliar activity, FOLIAN greens up turf quickly Š faster than dry fertilizers or suspensions. And at the recommended 
rates, FOLIAN supplies enough residual fertilizer in the soil to keep grass green and healthy for many weeks. Good for your business Your customers will love the results FOLIAN gives. And you'll appreciate FOLIAN's convenience. Best of all, FOLIAN makes your lawn care service more valuable. It means repeat business from satisfied customers and greater confidence in you. Give FOLIAN a try and discover how it can mean more green for both of you. To find out more about how to get started using FOLIAN, call toll-free 800-228-2178 Omaha, Neb., 800-446-1841/800-446-1845 Hopewell, Va. or write Allied Chemical Corporation, Dept. AG, P.O. Box 1000R, Morristown, < N.J. 07960. Chemical Plant Foods FOLIAN complete liquid fertilizer. Write 130 on reader service card Ł An EXCEL HUSTLER is designed for year 'round use, making it the in-vestment that pays off in lower oper-ating costs, superior performance 
and time savings. The HUSTLER'S exclusive, dual-hydrostatic system powers both drive wheels independently. Twin levers, one actuating each drive wheel, con-trol forward, reverse, ground speed, turning and braking action to give the operator one-hand control to move the unit at any speed, in any direction. This infinite maneuverability in the palm of your hand lets you cut trim-
ming time around buildings, trees, 
bushes or any other obstacle. And with the coulter-type edger attach-ment, you can even edge sidewalks while mowing. Add the 54" snow thrower, 60" V-blade, dozer blade, utility scoop, rotary broom, grass catcher, ROPS/Cab or other available 
attachments, and the HUSTLER can 
work year 'round for increased pro-
ductivity and lower equipment costs. Call toll free 1-800-835-3265, or write for free literature and the name of your EXCEL distributor. He'll be 
glad to set up an EXCEL HUSTLER field demonstration. Infinite maneuverability within its own radius with total control in the palm of one hand! The choice of the Pros. KXCCL INOUtTMM MC .IOIW. Mf»«TOW ««NWS I)Ml »7 4*11 . {MOI Mi mo GMA-1-281 Write 108 on reader service card SgtfSÍ ssss -sts-WIPE OUT GRUB PROBLEMS WITHPRQXDL 17 r > z n > S 5 a c C/3 H ?ö 
H-> T3 pa PROXOL WORKS Kills white grubs, sod webworms, cutworms and armyworms on contact. Proven results for many years by golf course professionals to meet their precise insect control needs. NO ODOR Proxol produces no unpleasant odor to offend customers. PENETRATES THATCH Readily penetrates thatch to concentrate in the soil at the zone of larval activity. ENVIRONMENTALLY SOUND Proxol does not produce a long-term residual buildup. At recommended rates it controls principal damage-causing insects as listed on the label without significantly affecting beneficial insects. LOW CONCENTRATIONS Proxol is effective at V/2 oz. to 3% oz. per 1,000 sq. ft. for cutworms and sod webworms. 3% oz. per 1,000 sq. ft. is requiredior grubs. TUCO Division of The Upjohn Company USE IN A PROGRAM Proxol is highly soluble in water. Easily applied with conventional ground equipment. Can be tank mixed with other non-alkaline pesticides. Low effective rates offer economy. CONVENIENT 2 and 5 lb. packages make measurement easy. Eliminates waste. READILY AVAILABLE Over 150 U.S.distributors and 8 regional TUCO Distribution Centers assure convenient product availability. ACTI-DIONE A TUCO broad spectrum fungicide, long used by golf course professionals, to stop turf disease problems before they start. TOLL-FREE INFORMATION For product availability and intormation just call: Outside Michigan 1-800-253-8600 Inside Michigan (collect) 0-616-323-4000. M Write 125 on reader service card 18 oc CL < > OC H C/3 D Q 2 i < U 2 £ Fine Fescue What is it? You will find it in virtually every bluegrass seed mix. You will find it in the finest home lawns. You will find it on most golf course fairways and tees. You will find it in shade areas. OBITUARY Jacobsen founder dies in Florida at 85 Oscar T. Jacobsen, co-founder and former president and chairman of the board of the company that manufactured and marketed the first power mower with an internal combustion engine, died February 1 in Boca Raton, Florida. Mr. Jacobsen, 85, along with his father, Knud, co-founded the 
Jacobsen Manufacturing Company (now Jacobsen Division of Tex-tron, Inc.) in 1920 in Racine, Wis. 
The company now manuf-ctures a wide range of consumer lawn and 
garden care and snow removal 
products, as well as its broad line of commercial grounds mainte-nance equipment. Jacobsen While performing initial testing on the company's first product, the 4-acre Power Mower, Mr. Jacobsen developed their first distribution 
network. He is also credited with developing the first power greens mower in 1924. In 1938, he was named president and general manager, and intro-duced the "Lawn Queen," Jacob-sen's first power lawn mower for 
homeowners. Mr. Jacobsen was named chair-man of the board in 1958, a post he retained until 1969 when the com-pany was acquired by Allegheny-
Ludlum. He retired from active management in 1965 at age 70. Textron, Inc. purchased the company from Allegheny-Ludlum in 1978. Mr. Jacobsen is survived by his wife, Ladora, a son, John, and a daughter, Ellen Jean. COMPANIES Allied Chemical to change to Allied Corp. Edward L. Hennessy, Jr., chairman 
of Allied Chemical Corporation, 
has announced that the company 
will have a new name and corpo-
rate logo. It's Allied Corp. Observers of the company have been awaiting a new name since Mr. Hennessy became Allied's 
chief executive officer in May of 1979. For years, the company has had interests in fibers and plastics 
and natural resources, as well as 
chemicals and soon after Mr. Hen-nessy arrived it acquired an elec-WITH A KUBOTA FOR MAINTENANCE,YOU WONT HAVE GROUNDS FOR CO It seems that more and more grounds maintenance profes-sionals these days are switching to our Kubota tractors. We are pleased by this de-velopment, but not surprised. After all, Kubota is the world's largest manufacturer of mid-size tractors, 12 to 81 hp. That means our tractors fall into the most desirable size, price, and horsepower range for your type of work. And Kubotas are built to tackle grounds maintenance chores of almost 
every type. Standard features include rear PTO, 3-point hitch, and a dependable hydraulic system. Larger models, beginning with the 30-hp L305, have independent or live power. Our tractors are therefore prepared to handle the imple-ments you need for mowing, fertilizing, trenching, loading, hauling, and snow clearance. To add to their capacity for hard work, all Kubota models are available with 4-wheel drive. Besides all that, Kubotas have another very important advantage. They are amazingly trouble-free. Quality construction is one of the reasons, but even more important is that every one of our tractors comes equipped with a tough, durable, water-cooled diesel engine. Not only are diesel engines more economical than gasoline engines, they are also much easier to maintain. For one thing, they never need a tune-up. With no spark plugs, no distrib-utor, and no carburetor, there's nothing to tune. We are proud to have a large C198I Kubota Tract«* ('nrfxvatinn Write 117 on reader service card national sales network that is notable for its commitment and quality. So for a good look at our leading grounds maintenance models, pay a visit to your local Kubota dealer. He'll show you why owning a Kubota lets you spend your time maintaining the grounds, not the tractor. ^KUBOTR We're looking for work. tronics and electrical products company. There had been some specula-tion that the new name would be Allied Technologies, closely re-sembling United Technologies Corp., where Mr. Henessy was executive vice president and chief financial officer before joining Al-lied. Shareholders will be asked to approve the new name at the annual meeting April 27. MARKETING ChemLawn to offer 750,000 stock shares The ChemLawn Corporation, Col-umbus, Ohio, has announced that it has registered with the Sec-urities and Exchange Commission a public offering of 750,000 shares of common stock. Mary Jane Goldthwaite, vice-president and general counsel at ChemLawn, said that the company is "optimistic" about the fortune of the stock, released last month at $17.00 per share. Of the 750,000 shares, 350,000 had been owned by principal share holders, with an additional 400,000 shares released in com-mon stock. The reason for the offering, Goldthwaite said, was prompted by a need to generate working capital in the face of rising interest rates over the last year. COMPANIES Diamond Shamrock ac-quires Fallek-Lankro The Agricultural Chemicals Divi-sion of Diamond Shamrock Corpo-ration announced that it has ac-
quired the total assets of Fallek-Lankro Corporation. As part of the acquisition, Diamond Shamrock obtained Fallek-Lankro's phenoxy 
herbicide plant, located in Tus-caloosa, Alabama. This plant makes Diamond Shamrock the only North Ameri-can producer of a full range of phenoxies including MCPA, MCPP, 2,4-DP, and 2,4-D. Commenting on the acquisition, George A. Lawrence, vice presi-dent and general manager of 
Diamond Shamrock's Agricultural Chemicals Division stated that, "we plan to continue Fallek-Lankro's philosophy of being a complete supplier of technical grade phenoxies." As a result of the Fallek-Lankro acquisition, Diamond Shamrock is 
now the second largest producer of phenoxy herbicides in the world and has a strong, basic position in the production of phenoxies. Diamond Shamrock 
ufactures phenoxies 
ricultural chemicals Belvedere, England. In addition to the phenoxy plant, Diamond Shamrock ac-
quired the Alabama Western Company which is also located on Fallek-Lankro's 190-acre site in Tuscaloosa. Alabama Western Company is a producer of o-cresol which is used in the manufacture of phenoxies. 
Diamond Shamrock already has a basic world-wide position in the manufacture of chlorine, another product used in phenoxies. also man-at its ag-plant in One bluegrass does it best. Write 139 on reader service card 19 S z n > g 5 a c C/5 H pa HHBi Warren's A-34 BenSun bluegrass out-performed 43 bluegrasses during a 5 year independent study at 8 universities. Whether it be density, texture, disease resistance, color, uniformity, wear and shade tolerance, hot-cool-dry or wet con-ditions, A-34 BenSun was superior in quality to all others. A-34 biends well with other bluegrasses as well as fine leafed ryes and fescues. Do it now! Phone or write for proof of what we say. > 3 TO KJannetU TURF NURSERY, INC. 8400 West 111th. Street Palos Hills, Illinois 60465 Phone: 312/974-3000 HERE ARE 12 REASONS WHY LESCOSAN* 3.6G + FERTILIZER WORKS FOR YOU. % Lescosan 3.6G + Fertilizer Controls Crabgrass More Effectively Š than any other pre-emergence herbicide Š because it has more granules per square foot than any other herbicide-fertilizer combination. Š and costs less than most other pre-emergence products. Lescosan 3.6G + Fertilizer Controls Crabgrass and Feeds Longer Š than any other pre-emergence herbicide. Š because this 18-5-9 fertilizer product contains slow-release nitrogen, LESCO Sulfur-Coated Urea of course, for sustained feeding. Lescosan 3.6G + Fertilizer Can Be Applied With Confidence Š because it is virtually dust-free. Š because it has uniform granules size for even application. Š because Lescosan is labeled for all turf-type grasses including bents. Lescosan 3.6G + Fertilizer Is The Newest of Four Convenient Forms of Lescosan. *Lescosan (Betasan-registered TM Stauffer Chemical Co.) Š Lescosan + Fertilizer provides crabgrass control and sustained fertilization. Š Lescosan 4E is competitively priced, an emulsifiable concentrate not a wettable powder for ease in mixing and application. -Lescon 7G has a 12/24 mesh size. -Lescosan 12.5G has a 20/40 mesh size. Call Barb and ask her to have a salesman contact you to take your order. The patented ChemLawn Gun The best gun in the business (800) 321-5325 Nationwide (800)362-7413 Í In Ohio LESC# PRODUCTS Division of Lakeshore Equipment & Supply Co. 300 South Abbe Road, Elyria, Ohio 44035 (216)323-7544 M Write 125 on reader service card 20 DISEASE oc cu < > oc p C/3 D Q g i < u 2 £ Fusarium blight update by Maria T. Cinque Extension turf specialist Long Island, N.Y. With the summer rapidly ap-proaching, the time is drawing near when you will have to decide which materials and practices you 
are going to use to effectively prevent or control the many prob-lems which prevail in the lawn care industry, such as Fusarium 
blight, which plagues many var-ieties of Kentucky bluegrass. Fusarium blight has been as-sociated with a number of species in the genus Fusarium, two of 
which are Fusarium roseum and Fusarium tricinctum. Other fungi are also being looked at as to their possible pathogenicity concerning this problem. This devastating disease of Kentucky bluegrasses causes leaf blighting as well as crown and root rots. Symptoms are the charac-teristic frogeye blighting pattern, which consists of dead circular to half moon areas of grass about 10 to 15 inches in diameter with live grass in the center. This disease has caused sub-stantial economic losses on home lawns. Fusarium blight has been widely researched in the last dec-
ade and some of its mysteries have been unfolded while many remain hidden. Stress. Fusarium blight is known as a summertime disease which appears when bluegrass is under stress from heat, drought 
and intense maintenance. The dis-
ease is usually seen on mature varieties of susceptible Kentucky bluegrass turf, after it has been subjected to stressful conditions for a period of time. Disease symptoms usually ap-pear when daytime temperatures 
are in the high 80's and above and 
when night temperatures are in the 70's with high relative humidity. Fusarium blight is associated with turf growing in the sun rather than in shaded areas, therefore it is 
often found in sunny areas near 
sidewalks, driveways, streets, 
buildings and on turf areas facing or sloping south, where water losses and heat buildups are the greatest. Although there has been exten-sive research done on this complex disease in the past decade, we do 
not know everything about it and how to manage it, but we have learned how to decrease the chances of getting it as well as preventing it both chemically and culturally. Cultural factors. Fusarium blight has been reported to favor certain varieties of older Kentucky bluegrass under hot, dry and CANDIDATE! JMBIA Kentucky Bluegrass To be competitive in the sod market, producers need a dark green, healthy product that can be harvested in a minimum amount of time. Columbia bluegrass was developed by Turf-Seed, Inc., to work alone 
or in a blend to produce a dark green, quick spreading turf. We nominate Columbia as the grass roots candidate for this year and years to come. Turf-Seed, Inc. developed Columbia bluegrass to be a quick rooting, rapid spreading bluegrass excellent for profitable sod production. A good root system is important to get lawns through hot summer periods. Columbia has shown good resistance to Fusarium blight in California tests where Fusarium is a problem during dry summer periods. Write 135 on reader service card Marketed by TUrf-Seed,inc. P.O. Box 250, Hubbard, OR 97032 503/981-9571 TWX 510-590-0957 The Research, Production. Marketing Company humid conditions where the pH is below 6.2, the grass has been cut too low in addition to having been heavily fertilized, growing in full sun where there is an accumula-tion of thatch. Some controversy exists over three of these conditions: soil pH, moisture and thatch buildup. Cor-nell University turf pathologist Dr. 
Richard Smiley has observed Fusarium blight occurring in mid-summer after heavy rainfall and it was not necessary for this 
rainy period to be proceeded by a drought for the disease to occur. Dr. Smiley observed the heaviest blighting from the disease on Long Island during a period when rain-fall was far above average for the season. Therefore, the roles that drought and rainfall play in the incidence of Fusarium blight are not completely understood. Re-
search is presently being con-ducted to verify these findings. Research on the influence of thatch and soil pH is somewhat inconsistent to original observa-tions in that Dr. Smiley has found there to be no correlation in some plots and a greater incidence of the disease on one sodded plot in Ithaca, N.Y. with higher pH levels 
and thin layers of thatch. He also 
feels that toxic substances released during thatch decomposition or a 
poorly aerated thatch layer might 
predispose bluegrass plants to Fusarium blight. Varietal differences. It is a well-known fact that not all gras-ses or even all bluegrasses are susceptible to Fusarium blight. Merion bluegrass was the grass for 
many years and was widely used. Due to its high fertilizer require-ments and its susceptibility to Fusarium blight we see less of it being used today. Fortunately we do have blue-grass varieties as well as perennial 
ryegrasses and fescues that are not 
affected by this disease and this is one way of culturally treating the 
problem. Areas that are annually infected by Fusarium blight should be reseeded with either a resistant variety of Kentucky blue-
grass or one of the new improved perennial ryegrasses. Ryegrasses germinate rapidly to give quick cover to the affected areas, plus there is less incidence of the disease the following year. Many of the new perennial rye-
grasses blend very well with the bluegrasses. In some cases it is a little hard to tell the difference. It was reported in California by Gibeault, Autio, Spaulding and Youngner that mixing small 
amounts of perennial ryegrasses (five to 10 percent by weight) with susceptible varieties of blue-
grasses masked or controlled the Fusarium blight symptoms. Park Kentucky bluegrass was mixed with a blend of 50 percent 
Manhattan and 50 percent 
Pennfine perennial ryegrasses. They reported that plots contain-ing the Park alone showed symptoms on 30 percent of the plot 
whereas when as little as five percent of the ryegrass blend was added it had a positive effect on the symptoms and with 10 percent or more ryegrass, the disease was eliminated. A number of Kentucky bluegrass varieties have shown resistance to Fusarium blight. A few of them are Adelphi, Enmundi, Glade, Parade, Sydsport, Touchdown, Vantage and Windsor. It is important to note that when Fusarium blight symptoms occur, the affected areas should not be reseeded with the same grass that was affected by the disease. Of course you can always eliminate the problem by planting a shade 
tree since Fusarium blight does not affect turf in shaded areas. I'm kidding, but it does work. Chemical control. The follow-ing chemicals can be used to 
prevent and/or control Fusarium blight: benomyl (Tersan 1991), ethyl thiophanate (Cleary 3336), iprodione (Chipco 26019), methyl thiophanate (Fungo) and the newest chemical control, bayleton (Bayleton). Chipco 26019 is also relatively new to the Fusarium scene and both it and Bayleton are giving excellent results in research plots. Both fungicides can be used as foliar sprays or applied as a drench. Benomyl, Cleary 3336 and Fungo should be used at the six-ounce rate of two sprays, 14 days apart, with the first one in mid-June. They should be 
drenched into the soil and fol-lowed by an inch of water. I realize BUSINESS Sensation extends warranty to one year The Sensation Corporation has announced that they have ex-tended all 90 day warranties on their lawn mowers to one year. Warranties will be in effect from date of purchase for all 14,19, and 
21-inch, 21-inch self-propelled, and 24 inch highwheelers pur-chased after February 1, 1981. For a complete, detailed explanation of the new commercial warranty, write the sales and marketing department of The Sensation Cor-poration, 3601 N. 16th St., Omaha, Nebraska 68110. REFERENCE 1981 nurserymen's guide available The leading Long Island nursery-men have banded together to pro-duce the 1981 edition of the Long Island Nursery Growers' Guide, a composite stock list. This list brings stock offered for sale by 35 wholesale growers together into one easy-to-use 56-page booklet. All plants are listed by botanical names and size ranges to conform to the American Association of Nurserymen's Standards for Nur-sery Stock. Plants listed include dwarf, slow-growing, and rock garden types, azaleas, rhododendrons, taxus, complete assortments of landscape shrubs and shade and flowering trees. A separate listing of native and woodland plants, perennials, ferns 
and ground covers is also offered for the first time in this issue. Field-grown B & B stock and containerized plants are available. Selected forms are offered in sizes ranging from young stock to ma-
ture hard-to-find specimen plants. To receive a copy and request to be added to their mailing list, drop a card to L.I. Nursery Growers' 
Guide, P.O. Box 964a, River head, New York, 11901. that this is hard to do but the best results have been achieved when either irrigation or rainfall fol-lowed the treatment. Chipco 26019 should be used at the four-ounce rate with three to four applications, 21 days apart. Bayleton can be applied twice at the rate of two to four ounces. All rates are expressed in ounces per 1,000 square feet. Fusarium blight can devastate a bluegrass lawn unless (1) measures are taken to stop the progression of the disease with a chemical control, (2) alter the stressful conditions that the grass 
is subjected to by keeping the soil pH above 6.2, keeping the soil moisture somewhat constant and not allowing it to dry out (and even 
sprinkling the stressed areas dur-ing the hottest part of the day), periodically thatching the lawn and not overfertilizing, especially in the summer, and/or (3) using a resistant variety of bluegrass or an improved variety of perennial rye-grass. 21 £ ? z n > z a c en H 70 < > 70 Fusarium blight symptoms /itn w lesions, which occur across the blade rather than as spots, (C) coalescing of on Kentucky bluegrass: (A) Initial leaf blade white discoloration, fB) disease progresses into more irregular iae n patches where entire areas are blighted out. symptoms with Extensive research is still going on in many areas of the country where Fusarium blight is a prob-lem and hopefully we will have this problem licked by the end of this decade. You'll love «moïÇ m *** £ « 7 "ft osp,, ^ * ft H On iftr. _ « tOMWlHV -^midiwvkuwcowk Lescosan* (Betasan-registered trademark of Stauffer Chemical Co.) (800) 321-5325ŠNationwide . (800) 362-7413ŠIn Ohio LESGxp PRODUCTS Lescosan 12.5GŠLescoreneŠLeseo 4ŠLescoborŠ Division of Lakeshore Equipment & Supply Co. Lescopor Lescopex ŠLeseo Non-Selective 300 South Abbe Road, Elvrici, Ohio 44035 HerbicideŠLeseo MSMAŠLeseo Thiram 75WŠLescozyme o o -rc -Lakeshore Chinch Bug & Sod Webworm Control. Wrjte 1 ig Qn reader service card (2 1 6) 323-/544 22 CO 05 ri ttS CL < >« OC H C/3 D Q 2 < U 2 5 Avoid the unemployment insurance tax trap Lawn care companies are subject at one time or another to high turnover rates. The reasons for this vary, but they generally have to do with the natural instability of many young workers. In some cases, a trivial grievance can send them packing. And 
when they do, its best to avoid what CPA John Harkness calls the 
unemployment insurance tax trap. Harkness reports that a tax consulting firm studied 1,500 case histories of unemployment insurance benefit claims and found 
that American businesses spend 40 percent more than is necessary for state unemployment insurance "contributions" because of ignorance, loose controls, and sloppy record keeping. State laws vary, but essentially an employer who files a report to determine status and is advised that liability exists for state unemployment insurance is, in effect, establishing an account with the state unemployment insurance fund. A rate is assigned for the payments to be made each quarter based on taxable payroll. All contributions are credited to the employer's account. Any payments made to an eligible terminated employe are charged against the account. If, at the end of a specified accounting period, the pay-outs exceed the amounts paid to the fund, the rate is raised for the next period until such time as the account shifts over. Harkness tells a hypothetical story of an employer who, with a relatively stable work force and no charges against his account, had his rate set by the state at one percent of taxable wages up to $6,000 per employe annually. With a taxable payroll of $36,939 he paid $369.39 to the state as his contribution. When an employe who was leaving the company asked him not to contest the granting of unemployment benefits, which amounted to $90 a week, he agreed. He was shocked, therefore, when he received a rate notice for the new year indicating that forthcoming payments would be 4.5 percent. State law provided for 26-week payments, but because of high unemployment in the country, a federal unemployment decision was that payments should be made for another 13 weeks; thus the employe received 39 weeks of unemployment 
insurance benefits for a total of $3,510.00. The sum far exceeded the few hundred dollars paid into the fund. Based on an approximate taxable payroll of $45,000 for the new year, the payments would amount to $2,025, or $1,575 more than would be paid if he hadn't been such a "good guy." The lesson here is that your unemployment insurance plan must be studied with care. Make sure you know of any claims against your insurance fund and contest any that are dubious. The bottom line. I ne Donom une. I ne uuuum II rc UU11UI11 I I IW I/VIU/111 le. lucivi Ł i^i waugioviM ŁŁ V/U91UII ICI OaiDIOUilUI I. uusiomer oausTacuon. Customer Satisfaction. Customer satisfaction. That really says it all. To keep your customers satisfied, their lawns must be thick, green and attractive. But that's not always easy. Wouldn't it be great if there were a product specifically designed to answer your needs? There is. Super Fairway Fertilizer from ProTurf®. It's a dry-applied granular fertilizer produced by Scotts® exclusive Polyform® 
process. Super Fairway Fertilizer spreads quickly and evenly to provide good distribution of nutrients. That means you can treat more lawns a day. And more lawns mean more profits. Plus, Super Fairway Fertilizer has a high nitrogen analysis that provides quick green-up and sustained feeding for up to eight weeks. Your customers see the results in a short time and get good-looking lawns that last for weeks and 
weeks. And, because of its high analysis, you'll have fewer bags to handle. Super Fairway Fertilizer has other benefit-related features. Using potassium sulfate as the potash source provides increased plant safety, so you'll get fewer call backs. Which leads to greater peace of mind. Also, because excess bulk and weight are removed, you can reduce storage space by one-third and lower 
labor costs with fewer bags to lift and spread. It all adds up: Improved results / More lawns treated per day / Fewer call backs / Greater peace of mind / Fewer bags to 
handle / Reduced storage needs / Lower labor costs. Inquire about the other special ProTurf products, services and selling programs, specially geared to lawn care service needs. Your Tech Rep has all the information, so give him a call. Or call Scotts direct... toll free: 800/543-0006 or call collect 513/644-0011 in Ohio. © 1981, The O. M Scott & Sons Co.. Marysville. Ohio 43041 All rights reserved. Write 129 on reader service card Embark" Plant Growth Regulator Distributor Locations California Moyer Chemical Co. San Jose 
Santa Ana Target Chemical Co. Cerritos San Jose Van Waters and Rogers San Jose Los Angeles San Diego Wilbur-Ellis Co. Chula Vista 
Santa Fe Springs Fresno Woodland Colorado Balcom Chemical Inc. Greenley Florida Souther Agricultural Insecticides, Inc. Palmetto Georgia Regal-Chemical Co. Alpharetta Illinois 
Chicago Toro Drake-Scruggs Equip. Inc. Decatur Turf Products, Ltd. West Chicago Indiana The Daltons Inc. Warsaw Iowa Big Bear Equipment Des Moines Davenport Kansas Champion Turf Equipment Wichita Kentucky George W. Hill & Co. Florence Ky. Maryland Commercial Lawn Services Inc. Rockville Cornell Chemical & Equip. Linthicum Heights Massachusetts 
Richey and Clapper Co. Natick Michigan Lawn Equipment Corp. Novi W.F.Miller Co. Birmingham Minnesota Minnesota Toro Minneapolis Turf Supply Co. St. Paul Missouri Beckmanns Turf Chesterfield Champion Turf Kansas City Nebraska Big Bear Equipment Omaha New Jersey Andrew Wilson Inc. Mountainside New York Agway Inc. Syracuse Green Spaces Yonkers J & L Adikes Jamaica North Carolina So. Agricultural Insecticides Inc. Hendersonville 
Boone Ohio Chemi-Trol Chemical Co. Gibsonburg LakeshoreEquipmenl & Supply Elyria Oregon Van Waters & Rogers Portland Wilbur Ellis Portland Pennsylvania Farm and Golf Course Supply Philadelphia Lawn and Golf Supply Pheonixville Miler Chemical Hanover Rhode Island Old Fox Chemical East Providence Texas Chemical & Turf Specialty Dallas Virginia 
Wilson Feed and Seed Richmond Washington Van Waters and Rogers Kent Seattle Wilbur-Ellis Co. Seattle Spokane Wisconsin Reinders Bros. Inc. Elm Grove Write 131 on reader service card LEHR ON LABOR LAW New minimum salary levels for your exempt employes by Richard I. Lehr On January 13, 1981, the Depart-ment of Labor, Wage and Hour Division, issued a final rule in-creasing the minimum salary levels used to determine eligibility for minimum wage and overtime exemption under the Fair Labor Standards Act. According to title 13(a)(1) of the Act, individuals are exempt from the minimum wage and overtime compensation protections of the Act if they are "employed in a bona fide executive, administrative or professional capacity, or in the 
capacity of outside salesman." The regulations provide that an employe must meet a list of stand-
ards relating to job functions to 
qualify for an exemption. Furthermore, the employe must meet a minimum salary level. From April 1,1975, until February 13, 1981, the base salary level for an administrative or executive 
employe had to equal $155.00 per week, while a professional employe had to earn at least $175.00 per week. These regula-tions also contain what is known 
as a "short test" for exempt employes who earn $250.00 per week or more. The new Wage and Hour regu-lations provide that as of February 13, 1981, an employe must earn at least $225.00 per week to be exempt as an executive or ad-ministrative employe, and $250.00 
per week as a professional employe. The "short test" salary will increase on February 13 from 
$250.00 per week to $320.00 per 
week for executive, administrative and professional exemptions. In two years, on February 13, 1983, the minimum salary level for executive and administrative 
employes will increase to $250.00, 
while the minimum salary for professional employes will in-crease also, to $280.00. The "short test" will increase to $345.00 per week. Though the rest of the standards for meeting these exemptions re-main the same, now is a good time to review them in detail: Executive exemption. For an individual to be exempt as a bona fide executive, he must meet all of the following: (1) Primary duty (50 percent or more of his time) Š it must be to 
manage an enterprise or depart-
ment or subdivision thereof. (2) Supervision Š he must cus-tomarily and regularly direct the ŁŁŁŁŁŁŁŁŁmHHBi RADNOR VALLEY SLICED TWO-THIRDS OFF CREEKBANK 
MOWING BILLS. work of two or more other employes. (3) Authority Š he must have the authority to hire, fire, promote, or suggest changes in the working conditions and status of other employes. (4) Discretion Š he must regu-larly exercise independent judg-ment in his job responsibilities. (5) Non-exempt work Š he must not spend over 40 percent of his weekly hours performing non-exempt work. (6) Salary Š he must earn at least $225.00 per week, as of 
February 13. (7) "Short test" Š for the "short test," the duties and supervision remain the same, but the other factors are unnecessary if the executive earns at least $320.00 per week. Administrative employes. Ad-ministrative employes are exempt from minimum wage and overtime if the following conditions are met: (1) Primary duty Š he must spend at least 50 percent or more of 
his time performing office or non-manual work relating to manage-
ment policies or general business 
operations. (2) Other duties Š he must regularly assist an owner, execu-tive or administrative employe, or work with general supervision in specialized or technical areas, re-quiring particular training, ex-perience or knowledge, or perform only under general supervision with special assignments and duties. (3) Discretion Š same as execu-tive exemption. (4) Non-exempt work Š same as executive employe. (5) Salary Š same as executive employe. (6) "Short test" for administra-tive exemption Š same as execu-
tive employe. Professional employe. In order for an individual to be exempt as a professional employe, he must 
meet the following standards: (1) Primary duty Š it must involve work requiring scientific or specialized study. (2) Other duties Š his work must be predominantly intellec-tual and varied (not routine) which cannot be standardized. (3) Discretion Š same as execu-tive and administrative exemp-
tion. (4) Non-exempt work Š he may not perform non-exempt work for more than 20 percent of his weekly 
working time. (5) Salary Š as of February 13, 1981, he must earn at least $250.00 per week. (6) "Short test" Š the primary duty and discretion remain the same, but he must earn at least $320.00 per week. The lawn care employer, not the employe, claims the exemption. If an employe or the Wage and Hour Division ever challenges an 
exemption, it is the lawn care employers burden to prove that, in fact, the individual was exempt. Thus, it is imperative that lawn care employers critically review 
each exempt employe according to these standards. If a lawn care employer must give his employes a substantial raise to comply with the new minimum salary, he should first to page 24 LABOR LAW /mm page 23 consider the alternative of clas-sifying the employe as a non-
exempt employe, and paying him 
according to the other programs 
we have discussed: flat rate plus 
overtime, fixed salary for fluc-tuating work week, Belo system, or claiming the retail on service in-dustry exemption. EQUAL EMPLOYMENT Recent court decision concern-ing sexual harassment at work. According to a decision by a federal court in the District of Columbia, a woman who is sexu-ally harassed at work can gain 
relief under Title VII in the 1964 Civil Rights Act without showing 
that she suffered a loss in financial or employment benefits. Title VII prohibits discrimination on the basis of race, color, sex, preg-nancy, religion, or national origin. Sex discrimination includes sex-ual harassment. In this particular case, the Judge found that sexual advances to female employes were a "standard operating procedure, a fact of life, 
a normal condition of employ-ment." Though the employer's harassment did not affect the employes job security or financial status, the court nevertheless held that she is entitled to relief. The court explained that if sex-ual harassment depended on whether or not the employe was terminated or lost other financial and fringe benefits, "an employer could sexually harass a female employe with impunity by care-fully stopping short of firing the employe or taking any other tangi-ble action against her in response to her resistance." Since the female suffered no financial loss, what kind of relief did the court order? The employer must inform each employe that sexual harassment is illegal. The employer must also develop pro-cedures for investigating and cor-recting sexual harassment, and develop appropriate sanctions or 
disciplinary measures for super-visors or other employes who are 
found to have sexually harassed 
female employes. The moral of the story is clear. Claims of sexual harassment are increasing, and lawn care 
employers should communicate to 
each supervisor that sexual 
harassment is totally unacceptable 
at the work place. Furthermore, as lawn care employers begin to write or revise personnel manuals, they should include a provision that any employe who feels harassed for 
any reason whatsoever should immediately take his/her com-plaint to his/her supervisor or general operations manager. UNIONIZATION Employes not required to join unions when they object for religi-ous reasons. An amendment to the Taft-Hartley Act, which created the National Labor Relations Board and gave employes the right to form or join unions, states that 
religious objectors cannot be re-quired to join or financially sup-port unions. This measure was approved by the Senate in the final 
hours of the Carter administration. According to the amendment, employes who belong to a "bona fide religion, body, or sect which has historically held conscienti-
ous objection to joining or finan-
cially supporting labor organiza-tions" cannot be required to join or financially support unions as a condition of employment. They may be required, however, to contribute a sum equal to union fees to a nonreligious charity. They may also pay a union for representation in grievance or ar-
bitration procedures. There will no doubt be cases that arise from this amendment, challenging the Labor Board and courts to define a "bona fide religion, body, or sect." LEGISLATIVE ISSUES Reagan transition team recom-mendations concerning the NLRB. In a study prepared by the Heritage Foundation for President 
Reagan's transition team, it is recommended that NLRB mem-
bers "have substantial experience counseling, advising, participat-ing and/or representing private sector parties in labor relations matters." This would improve the Board's continuing ability to hear actual labor management problems and 
deal with them in something other than an academic "ivory tower" 
fashion. According to the study, 
the percentage of NLRB cases 
affirmed by the United States 
Courts of Appeals has declined from 74 percent in 1976 to 64 percent in 1979. The Foundation concluded that this decline "is a direct result of numerous decisions by the various United States Courts of Appeals indicating that the NLRB had 
strayed from the neutral role be-tween Labor and management which legislative history of the 
National Labor Relations Act indi-
cates the Board was designed to fulfill." The study adds that "unfortu-nately, in many cases, the Board 
has adopted an activist stance, manifest by an anti-business, pro-labor bias." The Heritage Foundation's study was adopted 
unanimously by the Reagan trans-ition team, without changes. Im-plementing some of the Founda-tion's recommendations would 
add more balance to labor man-agement relations than we have 
seen recently. Recent state labor law legisla-tion. 1980 was an unusually active year for state labor legislation. 
Legislatures in 31 states enacted 
new laws in the areas of wages, employment discrimination, labor relations, safety and health, and child labor. Fourteen states 
enacted laws prohibiting dis-
crimination in the work place or strengthening current discrimi-
nation laws. A substantial amount 
of legislation addressed the issue 
of dispute resolution procedures, procedures, designed to prevent work stoppages. Addendum. President Reagan has frozen the Carter Administration's eleventh hour wage and hour 
regulations. Mr. Lehr will com-ment accordingly in his next col-umn. Roundup makes hirrf a one man army to fight weeds. One man with Roundup in a backpack sprayer can handle many weed control jobs that once took several people. General weed control. Edging. Trimming. Small renovation jobs. Roundup® herbicide helps make all of these a one man job. Sprayed on the foliage of tough, actively growing weeds, Roundup goes right down to the roots, controlling the entire plant Treated weeds won't grow back. So there is less need for repeat treatments, mowing and hand weeding. One man can do the work of several, and in less time. This can mean a savings for you in time, labor and maintenance costs. Reach for Roundup today, and put your own one man army to work. Monsanto Nothing works like Roundup. FOR LITERATURE CALL TOLL-FREE 1-800-621-5800 In Illinois, 1-800-972-5858. ALWAYS READ AND FOLLOW THE LABEL FOR ROUNDUP. Roundup11 is a registered trademark of Monsanto Co. RUP-SP1-111D © Monsanto Co. 1981 Write 130 on reader service card Ł Tough, hard-to-get weeds such as crabgrass and Poa annua are no match for Dacthal W-75 preemergence herbicide. Fact is, Dacthal delivers effective control of more than 20 unwanted broadleaf weeds and grasses and does it better than any other herbi-
cide. In the 20 years since it was first introduced, Dacthal has become the standard of excellence for preemergence weed control in turf. Dacthal kills weeds as they germinate. So they never get a chance to compete with turf for nutrients, moisture and light. Turf gets all the room it needs to grow and flourish. What's more, Dacthal can be used for reliable and consistent weed control, year after year. For getting rid of unwanted broadleaf weeds and grasses, make it Dacthal, that's all. It'll do a job for you just like it's doing for the lawn care industry. You can count weeds out when you count on Dacthal W-75. db Diamond Shamrock Always follow label directions carefully when using turf chemicals. AGRICULTURAL CHEMICALS DIVISION 1100 Superior Avenue Cleveland, Ohio 44114 Stop crabgrass with Dacthal. Count on it. Inumi [T Write 106 on reader service card 26 oc a. < >< oc H C/3 D Q Z i < u z £ < PRODUCTS Get one stuck to your truck Wagner Imprinting offers new, low-cost truck signs, self-adhesive or magnetic. Using a unique sign imprinting process developed by the company, they can offer fleet prices even to companies with only one or two trucks. Until recently this new low-cost truck marking system was offered only to national dealer organizations and trade associations. It is now available to individual contractors 
and businesses. The self-sticking signs average only half the cost of die-cut letter signs. Because of their easy, one-piece application, truck owners all 
over the country apply these signs 
in a few minutes with no prob-lems, saving one or more days of truck down-time required for hand painting. The magnetic signs are screen printed on all-magnetic sheeting, which has much more holding power than raised letter signs with 
narrow magnetic strips. Write 701 on reader service card Extend plant life with anti-transpirant Pro-Tec, a new water-based liquid polymer with wide-ranging bene-fits for turf managers, nurserymen, landscape contractors, and sod producers, is now available from ANTI-TRANSPIRANT CHEMICAL EXTENDER Agro-K Corporation, in Min-neapolis, Minnesota. An effective anti-transpirant, Pro-Tec has a unique hydrophilic polymer nature and an ultra-violet filtering agent which will extend 
the life of pesticides sensitive to photo-degradation and will help 
prevent them from washing or 
wearing off prematurely. With an ability to provide plants with long-term protection against injury due to excessive water loss, Pro-Tec protects trees, shrubs and ornamentals from frost, winterkill, 
windburn and sun-scald injury. Protec is non-flammable, non-toxic, non-corrosive, non-phytotoxic and very ease to use 
and clean up. The new product is being marketed through a growing network of distributors. Write 702 on reader service card Haul to the site with new Dragster The BT Dragstar from Bock Prod-ucts, Inc., Elkhart, Indiana, is 
offered as a bolt-together kit in twelve foot length with a 3000 lb. capacity and 15 foot length with 4500 lb. capacity. Both units serve a variety of hauling needs and come unassem-bled with instructions for easy bolting together. Either unit can be ordered completely assembled. Standard equipment includes self-storing perforated ramps, tilt bed, 15 inch tires, 12 volt 10 by 2V\ inch brakes, wiring harness, lights, and built-in tie downs at both front and rear. All surfaces are primed for rust protection. Op-tional equipment includes chrome hub caps, dust covers, and a full 
floor with stake pockets. Write 703 on reader service card New bluegrass stands up to drought stress Rugby, a new and improved Ken-tucky bluegrass, has proven capa-ble of providing a high level of turf quality even when grown under low-to-moderate nitrogen fertility 
levels and restricted moisture. The results are a potential savings in terms of fertilizing, watering, mowing, and attendant labor costs. Rugby Kentucky bluegrass pro-duces a dark green turf with 
medium leaf texture. It has rapid 
germination and spring greenup, little tendency to midsummer dormancy, and the ability to sus-tain its color late into fall, accord-ing to test results. In addition, it possesses a high level of resistance to most of the 
common turfgrass diseases, another factor which could result 
in savings in turf management costs. Rugby's lower nitrogen re-quirements are also deemed im-portant by its developers in light of 
environmental concerns regarding diminishing renewable nutrient resources and the danger of nitrate leaching into the water table and 
streams and rivers. M Write 125 on reader service card Touchdown Kentucky Bluegrass Sod growers specify Touchdown for profit Rapid development of marketable turf is the key to profitable sod production. That's why sod growers prefer Touchdown. An aggressive turf that fills in quickly, crowds out weeds and undesirable grasses, even under low mowing heights, Touchdown is a must in any turf program. Touchdown's strong and vigorous rhizome system means tough turf and quick healing from traffic and machine damage. Whether you seed or sod, specify Touchdown. Touchdown KENTUCKY BLUEGRASS Pickseed also produces mm KENTUCKY BLUEGRASS ^IRE/IENNÌAL RYEGRASS Produced by PICK^EMD) PICKSEED WEST Inc. P.O. Box 888. Tangent. OR 97389 Ł (503) 926 8886 ^fc Distributed in Canada by Otto Pick and Sons Seeds Ltd '^r Box 126. Richmond Hill. Ontario Ł (416) 884 1147 Over an eight year period, Rugby Kentucky bluegrass has performed well in turf evaluation trials in north, central, eastern, southern, and western United States, as well as in Canada. Write 704 on reader service card E-Z Rinse cleans containers fast Unrinsed pesticide containers may leave up to $5.50 worth of residue, says Phil-Worth Man-ufacturing. Rinse containers fast with the E-Z Rinse can rinser. Rinse plastic or metal containers of different sizes and shapes. Rinse with water or liquid nitrogen sol-ution. Use from a hydrant at the plant or a nurse tank on the job. Rinse solutions go directly in the spray tank. Containers are punctured to prevent re-use. Spe-cial adapter for 30 and 55 gallon drums. Write 705 on reader service card Customized software and hardware system Pest Control Management Systems has developed a computer soft-
ware and hardware system for the lawn care industry. P.C.M.S. is an 
independent computer supplier 
for Digital Equipment Corpora-tion. Software capabilities include customer service (routing and scheduling), sales, payroll, in-ventory, accounts receivable, ac-counts payable, and general ledger. The software is designed to accomodate a single office opera-tion of a multi-office network. Write 706 on reader service card Seeder/spreader on all terrain cycles An electric seeder/spreader de-signed for Honda Model ATC 
all-terrain cycles has been intro-duced by Worksaver, Inc. An ATC equipped with the new seeder can handle jobs that require a high flotation spreading machine, like work in muddy or rutted fields where tractors or even men on foot get mired down. The one-bushel capacity poly-ethylene hopper can't rust or cor-rode, and is resistant to acids or alkalies in fertilizers and salt. Since polyethylene is translucent, the level of the material in the hopper is readily visible. Unlike metal, Worksaver's hop-per springs back into shape if crushed or dented. A scribed scale plate eliminates guesswork on material application. To prevent material from blowing off the top of the hopper, a lid is included with the seeder. Write 707 on reader service card New sprinkler system with mind of its own A new irrigation control system developed by the Toro Company is able to control the watering of an entire yard, automatically, with a only a single wire uniting the entire system. Called the VT 3, it 
can govern water flow through every sprinkler head individually or to more than 200 heads at one time. The system consists of a central controller and as many as 72 satellite controllers, all utiliz-ing microcircuitry and mini-
processors to provide versatility. The VT-3 provides a combination of effortless automation and multi-manual features for cancel-ling or intercepting all or part of the automatic functions pro-grammed. Special programming permits syringing to clear off early morning dew or frost, or to provide a brief sprinkling for cooling dur-ing very hot weather. The multi-manual features permit as many as 
six satellite stations to be operated manually at one time, for periods 
shorter or longer than the times programmed for automatic opera-tion; then returns the system au-tomatically to the original pro-gram. Write 708 on reader service card Sabotage their homes with new mole fumigant When used as directed, Kitten and Bear Mole Fumigant from Stewart Sanitary Supply, Inc. forms a heavier-than-air gas, excellent for control of rodents and ground wasps that burrow into the ground. Using a pointed stick, punch holes into mole's tunnel about 10 
feet apart. Then pour about two 
ounces of Mule Fumigant into 
each hole and cover lightly with moist dirt. Repeat as often as necessary. Write 709 on reader service card Thins . .. weeds . .. opens soil for seeds. That's results from Ryan. 27 £ z n > z a c C/2 H 23 > 70 Whether you use your aerators and power rakes in your turf maintenance business, or you rent them to first-time users, you're looking for the same day-in, day-out performance. You get it with quality Ryan® Turf-Care Equipment. Because every piece of Ryan equipment has its roots in the golf course industry, where the name Ryan has stood for quality since 1948. And we build the same precision and accuracy into our lawn aerators and power rakes. The self-propelled Lawnaire® III, for example, makes it easy to aerate like a pro. Just fill the ballast drum with water to add up to 50 pounds of weight, and get up to 2Vi" of penetration. The 19-inch width of 
the Lawnaire III Aerator helps you make quick work 
of big lawns, with 30 spoon tines penetrating the turf 
every 7 inches. Transporting the Lawnaire III is 
quick and easy, too, with the optional Tote Trailer. The gutsy 7-hp Ryan Ren-O-Thin® IV and economical 5-hp Ren-O-Thin III Power Rakes handle those big dethatching jobs with a wide 18" swath. Both feature a floating front axle and micro-screw height adjustment for setting the proper dethatching depth you need. And a choice of three optional blade reels let you, or your customers, dethatch according to turf conditions. The easy-to-operate 3-hp Ryan Thin-N-ThatchŽ makes dethatching less of a chore. It has a 15" cutting width and fold-down handle for easy transportation. Combine that with easily adjustable cutting heights and durable carbon steel flail blades and you've got a great rental machine. With Ryan lawn care equipment, you get more for your moneyŠand your customers do, too. To discover how easy it is to get professional results with Ryan, contact your local Ryan dealer. si-cur-4 RVAISI EQUIPMENT Day-In, Day-Out Performance 2034 Cushman, P.O. Box 82409 Lincoln, NE 68501 Call: 402-435-7208 M Write 125 on reader service card Beautified lawns RYAN THIN-N-THATCH MARKETING IDEA FILE n-Just how green is the competition? If any industry controlled the marketing rights to the color green, it would be the lawn care industry. Green, whether it be jade, jungle, or lincoln, blends your service with its marketing aim in the mind of the client. And few other industries, with the exception of perhaps the lipstick industry, can boast such a natural collaboration between their advertising concept and the nature of the product. A green logo seems like a natural Š and maybe it is. But a few lawn care mavericks are taking exception to the idea. What with green logos being sported by more and more lawn care crews, 
some believe the concept acts more like camouflage than 
advertisement. Says Nate Robinson, general manager of Yardmaster in Cleveland, Ohio, "we're going with a modernistic yellow design. We wanted to create our own identity." Well, it seems to work for them. Started in 1971 with a pick-up truck and a couple of lawn-mowers, Yardmaster now handles some 4,000 accounts in the Cleveland area and employs an 
average of 65-70 men during the peak seasons. And their lawn 
care division, started in 1977 to supplement an established landscaping program, is now running 50-50 with its in-house competition. While not attributing their success entirely to their indepen-dent advertising logo, Robinson says that the scheme makes them distinctive. "We didn't just want to mimic the big boys," A green logo seems like a natural -and maybe it is. But a few lawn care mavericks are taking exception to the idea. What with green logos being sported by more and more lawn care crews, some believe the concept acts more like camouflage than advertisement. Says Nate Robinson, general manager of Yardmaster in Cleveland, Ohio, "we're going with a modernistic yellow design." he said. "If you're too identical, you may be subconsciously advertising for your competitor." It's something to consider. If a potential customer receives estimates from five lawn maintenance companies in the same area, and four of them are flashing the same colors, the fifth, with its own identity, just might land the job. Bookstore TURF MANAGER'S HANDBOOK by Dr. William Daniel & Dr. Ray Freeborg This specially designed manual by leading turf specialists is a comprehensive, organized approach to turfgrass science and care. An easy-on-the-job reference for planning, purchasing, hiring, construction and plant selection. $18.95 hardback $14.95 paperback Pascal P Pirone DISEASES & PESTS OF ORNAMENTAL PLANTS by Pascal Pirone This standard reference discusses diagnosis and treatment of diseases and organisms affecting nearly 500 varieties of ornamental plants grown outdoors, under glass or in the home. Easy to understand explanations of when and how to use the most effective fungicides, insecticides and other control methods. $26.50 MKT» IHM fmI ON INSECTS THAT FEED ON TREES AND SHRUBS by Johnson and Lyon Essential information for identifying more than 650 insect pests and the injuries they cause. More than 200 color illustrations. $38.50 TREE MAINTENANCE Pascal Pirone The fourth edition of this guide for anyone involved in the care and treatment of trees. Special sections on tree abnormalities, diagnosing tree troubles, non-parasitic injuries and assessing the suitability of different trees. $27.50 DISEASES OF SHADE TREES by Terry Tattar Because shade trees require specialized maintenance rarely used in the forest, this text seeks to aid the arborist in providing necessary care to maintain vigor and prevent shade tree diseases. An in depth look at infectious and non-infectious tree diseases. Plant pathology not necessary. $23.50 DISfftStSOf SHflDf MLS ^Aun. ttf he Farm business Management TREE FARM BUSINESS MANAGEMENT by James Vardaman A guide to help you increase profits from tree farming. Major problems confronting large and small tree farms and how to meet them including recommendations for seeking out accountants, 
lawyers and other professionals. $20.50 TURF IRRIGATION MANUAL by James Watkins A guidebook for engineers, architects, designers and contractors. Keeps pace with the latest developments in turf and landscape irrigation. Specific chapters devoted to rotary sprinkler design systems, golf course design systems and 
expanded engineering and reference material. $19.50 GUIDE TO TREES by Simon & Schuster Beginner and experts reference to 300 trees with 350 full-color illustrations. This authoritative guide supplies you with a full description of size, color, shape, leaves, flowers, fruit and seeds; information on habitat, propagation and growth conditions PLUS a hardiness zone maps, glossary and index. $19.95 hardback $8.95 paperback ADDITIONAL TITLES TURFGRASS MANAGEMENT - $16.95 TURFGRASS SCIENCE & CULTURE - $22.95 WESTCOTT S PLANT DISEASE HANDBOOK - $32.50 WYMAN'S GARDENING ENCYCLOPEDIA - $25.00 
GARDENING IN SMALL PLACES $7.95 HOW TO GROW HEALTHY HOUSEPLANTS - $5.95 
FUNDAMENTALS OF SOIL SCIENCE Ł $25.95 GREENHOUSE OPERATION & MANAGEMENT Ł $17.95 HORTICULTURAL SCIENCE $22.00 
PLANT PROPAGATION $21.95 
HORTUS THIRD - $99.50 TREE CARE - $9 00 SOILS AND OTHER GROWTH MEDIA $12.00 EXOTIC PLANT MANUAL - $37.50 HANDBOOK OF LANDSCAPE ARCHITECTURAL CONSTRUCTION Ł $48.50 SOILS & SOIL FERTILITY - $24.95 THE GREENHOUSE ENVIRONMENT - $28.95 FUNDAMENTALS OF ENTOMOLOGY AND PLANT PATHOLOGY - $21.00 MODERN WEED CONTROL Ł $16.00 DISEASES OF TURFGRASS - $27.00 TREE SURGERY Ł $17.00 
TREE IDENTIFICATION - $9.00 WESTERN HOME LANDSCAPING Ł $5.95 SHRUB IDENTIFICATION $8.00 MANUAL OF WOODY LANDSCAPE PLANTS - $19.00 WEED SCIENCE Ł $24.00 HOME LANDSCAPE $16.00 THE PRUNING MANUAL - $12.95 Mail this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 Name Address. City State. . Zip_ Signature. Date. Please send me the following books. I have enclosed a check* for the total amount. Title Quantity Price Total Price * Please add $2.50 per order, and if ordering multiple copies, also add 25$ per additional copy for postage and handling costs. Please allow 6-8 weeks for delivery. Total Enclosed (postage & handling) LCI BanvelH-2,4-D = Turf (minus 29 off the toughest kinds off weeds) All it takes is one application, and your weed control job is done for the season. And so are 29 of the hardest-to-kill varie-
ties of broadleafs. BANVEL plus 2, 4-D is a versatile com-bination you use anytime from early spring to late fall. It kills by penetrating both leaves and roots, so weeds can't come back. Mixes quickly, stores well. Use it accord-ing to directions, and your weed worries 
are over for the year. Ask your Velsicol distributor about BANVEL 4S, too. Or write Velsicol Chemical Corporation, 341 E. Ohio Street, Chicago, IL 60611. \B»n!±5 ^ SS?-,' Ł -Before using any pesticide, read the label ah AI I Ł ~ __ OVelsicol OVelsicol Chemical Corp., 1981 Write 138 on reader service card Short story of great beauty. This little bluegrass came to market from Sweden and became a best seller. Fylking Kentucky bluegrass forms a luxurious, low-growing, fine-textured thick turf. It establishes fast, develops a greater density of rhizomes and roots. Fylking is tough, with improved resistance to many diseases, and better tolerates drought, heat, cold, smog and foot traffic. Greens up early, stays green through summer and late into fall. Great as the backbone bargain for lawn turf seed mixes. Fylking performs well when cut low (even low as one-half inch). Fylking Kentucky bluegrass costs less than most other elite blues. In short, insist that this best seller be included in every lawn seed mix. Fylking Kentucky bluegrass. FYLKINC KENTUCKY BLUEGRASS ~ Another fine, quality-controlled product of Jacklin Seed Company. Write 115 on reader service card 30 PERSONAL BUSINESS Are you missing S itemized deductions? ^ Are you donating money to the federal treasury by overlooking tax deductions? There are several les-
ser known itemized deductions 
commonly missed by individuals, ^ according to Michael J. Rusek, as CPA, a senior tax accountant in the £ Cleveland office of the national 
a accounting firm of Deloitte Has-~ kins + Sells. Caution must be exercised, u however, since the deductibility of p an expense often depends on the < facts and circumstances of a par-J ticular case. Consultation with a tax advisor will help to clarify these situations. Medical expense deductions often are not reported for: Ł Items prescribed by doctors such as birth control pills and 
special food that is in excess of the 
cost of normal food. Ł Transportation to and from the hospital, doctor or dentist including taxi or bus fare, parking fees and auto expense at nine cents a mile or actual documented out-of-pocket cost, if greater. Charitable contributions that are frequently overlooked are: Ł Costs of meals and lodging related to services for charitable 
organizations, such as trips to 
Goodwill Industries, at nine cents a mile or actual documented out-
of-pocket costs, if greater. Uninsured casualty and theft losses in excess of $100 for each occurrence are deductible. The following are several valid casu-alty and theft deductions: Ł Vandalism losses. Ł Appraisal fees incurred to determine the amount of a casualty or theft loss. Ł Costs of recovering stolen property. Deductions under the heading of tax expense that many times are 
not considered consist of: Ł Adjustments to the sales tax expense amount shown on the IRS tables to include additional local sales taxes and for major purchases 
such as automobiles or boats. Ł Tax paid with the filing of state and local tax returns for the 
previous year. Often overlooked as interest ex-pense deductions are points and 
pre-payment penalties paid to fi-
nancial institutions for the use of 
money that are generally shown on the closing statements for the purchase of a residence. Other miscellaneous expenses that are commonly missed in-clude: Ł Union dues, union initiation fees and union fines if payment is 
required to remain in the union, 
and other union assessments that are required to remain in the union and retain a job. Ł Subscriptions to professional publications and dues paid for membership in trade organiza-tions. Ł Fees paid for tax return prep-aration or tax planning. Certified Manhattan is the favorite fine-leafed perennial ryegrass of home owners for dressing up their homes. It's fast germinating and has that dark green color that makes a 'people stop-
per' lawn. For new lawns or for overseeding, you can't go wrong with Certified Manhattan. Manhattan is used by professional lawn care people throughout the northern half of the country. Manhattan is being imitated. To be sure you are getting the real Manhattan, look for the blue certification tag on each package. Distributed by: Whitney-Dickinson Seeds, Inc. 52 Leslie Street. Buffalo. NY 14240 716/ 896-1111 Co-Marketer: Turf-Seed, Inc. P.O. Box 250, Hubbard. OR 97032 503/ 981-9571 Write for free tech sheet on planting and maintaining Manhattan Manhattan Ryegrass Growers Assn. 1349 Capitol St.. N.E. Salem. Oregon 97303 Write 130 on reader service card Ł FERTILZER Hawkeye acquires Formolene rights 
from Ashland Hawkeye Chemical Co., a wholly owned subsidiary of Getty Oil Co., early last month announced that it has agreed in principle to acquire exclusive marketing rights and trademarks from Ashland Chemi-cal Co. for Formolene, a low-burn 
liquid nitrogen fertilizer. Hawkeye, which is located in Clinton, Iowa, manufactured the product for the Columbus, Ohio-based subsidiary of Ashland Oil, Inc., for the last two years. The product is used by the professional lawn care market as a 
concentrated liquid nitrogen fer-tilizer which has low-burn poten-tial compared to traditional nitro-gen sources such as urea am-monium nitrate solutions. Hawkeye has been involved in the production of nitrogen prod-ucts since 1963 and current pro-duction includes anhydrous and aqua ammonia, ammonium ni-trate, urea ammonium nitrate fer-tilizer solutions, urea solutions and nitric acid for fertilizer and industrial uses. "In view of Hawkeye's experi-ence in liquid nitrogen fertilizer manufacturing and marketing, we can assure Formolene customers of a smooth transition and a con-tinuity of supply for 1981 and in future years," Jerry L. Ł Higdon, Hawkeye president, told LAWN CARE INDUSTRY. Details of the agreement were not disclosed. ridiculous, overbearing, and stupid at times - but always right! FBC CHEMICALS fmm page i pany will have its corporate head-quarters in Wilmington. FBC Chemicals, Inc. is the result of an announcement made late in 1980 by their parent companies, Fisons, Ltd. and the Boots Company, Ltd. that they would merge their spe-cialty chemical and agrochemical interests on a world-wide basis. The formation of FBC Chemi-cals, Inc. will create a new force in the U.S. agrochemical and spe-cialty market. "FBC will be operating from a major and more diversified base and will be in a good position to compete more aggressively in several segments of the marketplace," says FBC 
Chemicals president Henry F. Pierce. "In addition, the combina-tion of these two interests on a Manhattan fine-leafed perennial ryegrass The House Dressing world-wide basis will result in a more substantial and effective agrochemical research base." From BHA comes Nitroform slow release fertilizer, a long 
feeding, high analysis, organic nitrogen. In addition, BHA sells ATTAC/toxaphene, Delnav and Torak insecticides. ATT AC is also used as a herbicide in soybeans in parts of the southeast. From Fisons, comes Ficam, a public health insecticide, used by pest control operators at well-known American landmarks like Nashville's "Opryland," the New Orleans "Superdome" and New York City's subway system, as well 
as leading hotels and restaurants throughout the country. Fisons also recently introduced a new sugarbeet herbicide, Nor-tron, which was used on 30 per-cent of the total U.S. sugarbeet acreage in 1980. FBC is also 
awaiting approval of a new sugar-
beet herbicide, Antor, to join Nor-ton in 1981. U.S. operations of FBC Chemi-cals include a multimillion dollar Ficam production facility in Muskegon, Michigan, as well as two agrochemical research farms located in Harlingen, Texas and Greenville, Mississippi. Under the reorganization of the new company, Pierce, former executive vice president of BHA, is president. Ron Cheves, former president of Fisons, is executive vice president. PLCAA from page 1 eiice and show to be held November 18-20 at the Common-
wealth Convention Center in Louisville, Kentucky. Almost 60 
booth spaces have been reserved 
thus far, PLCAA reports. The first regional seminar will be held May 6 at the Ramada Inn Central, Interstate 85 and Monroe Drive, Atlanta. Topics to be cov-
ered will be weed and insect control and hazardous wastes. For 
further information, contact Ron-nie L. Zwiebel, Chem-Care Lawn Service of Alabama, 3708 8th Ave., 
North, Birmingham, AL 35222, 205-591-5296. Another seminar on business and technical topics will be held May 15 at the Holiday Inn in Sharonville, Ohio, in the Cincin-nati area. For further information, contact Larry Brandt, Spray-A-Lawn, 9840 Montgomery Rd., Cin-
cinnati, OH 45242, 513-791-0360. A Chicago-area seminar on business and technical topics will 
be held in Naperville, Illinois on May 20. For further information, contact Rick White, Village Green Lawn Spraying, 303 Wilson, West Chicago, IL 60185, 312-293-1037. A Washington, D.C.-area semi-nar will be held June 2 at the 
Holiday Inn in Rockville, Md. At thie seminar, Philip Kolb of DuP-ont will discuss ''Handling and Distribution of Pesticides;" David Shriver, supervisor of Pesticide Regulations for Maryland, will discuss "Pesticide Update." Also, Greg Richards of Hydro Lawn, Gaithersburg, Md., will handle a new equipment demonstration. Finally, there will be a panel discussion on "Training New 
Lawn Technicians." Panelists will be Ric Moore, Hydro Lawn Spray, Salem, Ma.; Jim Walter, Specialty Spraying, Latrobe, Pa.; Paul Jed-nat, Antietam Turf Service, Hagerstown, Md.; and Tom Speirs, Agri-Lawn, Vienna, Va. For further information, contact Roger Finn, Antietam Turf Serv-
ice, P.O. Box 1975, Hagerstown, MD 21740, 301-791-3500. There will be a seminar on business and technical topics in San Antonio, Texas at a yet to be announced place and date. For 
further information, contact Rick 
Eldred, A-Perm-o-Green Lawns, Inc., 5613 Adams Ave., Austin, TX 78756, 512-458-2191. Finally, there will be a seminar on business and technical topics in 
the Cleveland area in July or August. For further information, contact Gordon Ober, Davey 
Lawnscape, 117 S. Water St., Kent, 
OH 44240, 216-673-9511. For information about any of these seminars or about the PLCAA Conference and Trade Show in Louisville, contact Jane Stecker, PLCAA, Suite 1717, 435 N. Michigan Ave., Chicago, IL 60611, 312-644-0828. POTENTIAL from page 1 and some municipal accounts. 
Also, for purposes of this article, apartment buildings with over 10 dwelling units were considered commercial accounts and are not included as part of the above 7.7 million. During Nuventures research program a definition was de-veloped to distinguish lawn maintenance firms from other horticultural service firms like landscaper-gardeners who also provide chemical treatments to 
lawns but as a much smaller proportion of a total collection of 
services offered to their customers. Consequently, Nuventures de-fined a lawn maintenance firm as one which derives over fifty per-
cent of its total revenue from the application of fertilizers and pes-
ticides on lawns. In practice, some lawn maintenance firms provide 
no additional service other than 
chemical applications, others pro-vide aerating, dethatching, re-seeding and other physical ser-vices as part of the annual program offered to their customers. Since the chemical lawn treat-ments provided by the miscellane-ous horticultural service firms are frequently only applied on a por-
tion of a lawn and/or only one or two times in a season, Nuventures has not counted these more spora-tic treatments with the above 7.7 million home lawns receiving a complete annual chemical treat-ment program. 38 percent utilization. Nearly everyone associated with the lawn maintenance industry over the past few years is aware of the 
industry's phenomenal growth despite a difficult economic 
environment which has seen many families trimming other non-essential expenditures. Without surveying recent homeowner con-verts to the service it would be impossible to accurately identify their true motivations for pur-chasing the service. to page 34 Write 130 on reader service card Ł 34 POTENTIAL from page 33 However, Nuventures believes 5 that a few of the motivations which have brought the service favor £ particularly among suburban homeowners include: Ł All things taken into consid-eration, it is less expensive today for the homeowner to contract for the service than to buy all of the 5 chemicals and equipment neces-£ sary and to do the job himself. Ł An increasing number of S homeowners are accepting the fact £ that they do not possess the tech-Li nical know how to do as good a job z of caring for their lawn as a < professional. Ł With the general population getting older, the appeal for many of applying fertilizers themselves is declining. Ł In many neighborhoods re-taining a lawn service firm and the kind of green lawn that this brings about has become a status symbol. Whatever the contributing reasons the growth of the past Nuventures' McNamara three to four years has been stag-gering, a major question on the lips of many is, "How much more room for growth is left." In the following paragraphs Nuventures does not 
have a definite answer to this question but can suggest an ap-proximation of at least the upper 
limit in terms of the number of 
households which could poten-tially utilize the service. Extrapolated data. At the time of writing of this article, data on the number of different kinds of residential housing from the U.S. 1980 Census are as yet unavail-able. For purposes of this article, Nuventures has extrapolated 
available U.S. Bureau of the Cen-
sus data from 1970 to 1978 to estimate that there were approxi-mately 81.4 million occupied 
housing units in the United States 
in 1980. However, Nuventures believes that only about one quar-
ter of 20.5 million of the residen-
tial housing structures could be considered possible candidates for 
a lawn maintenance service. The criteria that Nuventures utilizes below to approximate the number of residential homes 
which might potentially utilize the service is largely based upon 
the opinions of industry leaders as expressed during recent inter-views. Because the estimates are somewhat speculative in terms of the percentage of residential homes in different localities which COUNT ON IMITRO-26 PLUS 1 Week 2 Weeks 3 Weeks 4 Weeks 5 Weeks is 6 Weeks 7 Weeks 8 Weeks 9 Weeks 10 Weeks A Liquid Nitrogen fertilizer solution. A Combination of controlled release nitrogen (slow release) and free nitrogen for quick green up. IMITRO-26 PLUS C P Chemical Co.,Inc., 39 Westmoreland Avenue White Plains. N Y 10606 (914) 428-2517 Write 103 on reader service card Available at quality garden centers REVEILLE too^ m, Also available: REVEILLE LIMESTONE PELLETS REVEILLE costs just pennies per lb. and yet, it goes to work immediately to break up hard, clay soil . . . improve moisture retention. Also, restores lawn burn caused by winter salt or pets. No dust. No mess. Easy to apply with any type spreader. Ifs the best investment you can make in your soil. Write 102 on reader service card :an Peiieti/inq Corp « P Q Box 3628 * Des Momes. Iowa Ampel LOGOS FOR LAWN CARE Increase sales and advertise your business 9 years experience in the field Promotional 2/C scenic tee shirt $5.99 + $1.00 shppg. "it's your lawn" Ł Front "and we care" - Back Łcalendars «specialty items ®tee shirts «hats Łdoor hangers «vinyl decals «jackets Write for quantity order prices. NEW HOT ITEM FOR THIS YEAR Rain gauge with your business name 1. Background _ white or yellow. 2. National trade mark Š no charge. 3. Custom logos $12.50 Customers supply art work. 
4. Order must be pre-paid. We pay freight! 5. Gift box included. 6. Allow app. 3 weeks delivery. MODEL #826 #825 100-249 $2.42 $1.97 250-499 $2.32 $1.87 500-1,000 $2.08 $1.69 1,000 + $1.92 $1.54 For a complete wholesale price color catalog send $2.50 (refundable on orders over $50.00). No more dried up lawns! Your customer will know when to water. ADVERTISING SPECIALISTS ORDER NOW BEFORE SPRING RUSH Logos For Lawn Care Joseph Merkel Box 67 Jamesport, NY 11947 (516)722-4764 Write 130 on reader service card Ł might potentially utilize the serv-ice, Table 1 has been put into a form that will allow any dubious reader to substitute his own esti-mates. However, if a substitution is con-sidered, remember that the total lo-cal market in, let's say, Ohio, is very different from that of California or New England and that Nuven-tures has had the rare opportunity to sample the entire U.S. market. In table 1, the first major elimi-nation of housing structure from the residential housing group likely to be thought of as potential customers includes almost all re-sidential properties in which the 
owner does not reside. A small 
allowance was made in the prime suburban market for situations 
where a non-resident might con-tract for the service to either enhance the likelihood of selling the property or on behalf of an aging relative who is a tenant. For the most part, however, owners of smaller properties just don't contract for this service on behalf of their tenants. Remember 
too, that earlier we classified large apartment complexes and con-dominiums as commercial ac-counts and so these are not in-
cluded in the data presented. While nearly everyone might agree that owner-occupants repre-sent virtually all of the potential 
residential market versus proper-ties occupied by only renters, there will be some conjecture about the next estimates. According to lawn maintenance firms in a position to be about to offer their service both 
to the inner city and suburban markets, "the prime market is the 
suburbs." For a number of reasons the service just cannot generate the appeal in inner cities that it has for 
suburbanites. Ł A far lesser number of urban families have either the money or desire to utilize the service. Ł A large number of buildings just don't have a lawn at all. Ł Existing urban lawns are generally much smaller in size than their suburban counterparts 
thus making do-it-yourself treat-ments much easier. Ł Most lawn service firms have minimum size charges of 4,000 to 5,000 square feet, thus making the service very expensive per square foot for an urbanite with only a 1,500 to 2,000 square foot lawn. Attractiveness is a two way street Š with lawn service firms developing a sense for the above there has understandably been far less marketing directed to the inner cities. Nuventures does not foresee that this will change. Within each major city there are pocket communities to whom the service either presently or might at some future date find appeal. Nuventures believes that a good estimation of the potential is about 15 percent of owner-occupied inner city housing. On the other hand, it is Nuven-tures best estimate that approxi-mately 70 percent of owner-occupied suburban housing is a potential market for the service of a lawn maintenance firm. The reasons for the basic appeal of this 
service in the suburbs were dis-
cussed earlier when reasons for the phenomenal growth of the indus-try were described. Nuventures believes that the appeal of the service in more rural areas also has less potential be-cause of less money, less peer pressure, and a basic desire to do it yourself. In the West, the potential of the service is also reduced in some areas by reoccuring water shortages which leave every home lawn in the area a disaster. Thus, in summation Nuventures believes that the extreme upper limit of the lawn maintenance industry is approximately 20.5 
million residential accounts or 
only one quarter of the existing residential structures in the United States. In calling this the upper limit is is unrealistic to believe that the industry will ever achieve quite this high a level of penetration. The ultimate success of the indus-try in getting as close as possible to this level will depend upon the degree of sophistication that the industry can develop in marketing its efforts and especially of con-vincing homeowners of the merits of contracting for the service ver-
sus the alternative of self applica-
tion. Tom McNamara is president of Nuventures Consultants, Inc., a tech-nical product marketing research firm headquartered in Chicago, Illinois. This article is copyrighted by Nuven-tures Consultants Inc. and publication of the original data in this article may only be accomplished with the explicit written permission of Nuventures Consultants, Inc. and Harcourt Brace fovanovich, Inc. TOOLS,TIPS,TECHNIQUES Looking for chinchbugs The onset of summer generally brings out a plague of billbugs, chinchbugs, aphids, and webworms for their annual dry season offensive. Sometimes a turf manager can recognize these pests by their visual appearanceŠbut not always. And when he can't, he may have to rely on some entomological sleuthing to pick up their trail. At the recent Missouri Turfgrass Conference, Dr. Harry Niemcyzk, professor of entomology at the Ohio Agricultural Research and Development Center in Wooster, Ohio, shared some tips on what might be called secondary identification of turfgrass pests Š how to spot them from the pattern of their damage Š from other animals they may attract during their work Š and in general, from the symptoms or clues they leave behind. Chinchbugs can be identified by the appearance of dry turf, he said, where turf is beginning to thin out and patchy areas materialize. Bluegrass billbug infestation is easier to spot. Just pull back some of the turf and examine the crowns. If they are chewed, there is no question of the presence of the billbug. Damage in this case is done by the larvae, Dr. Niemcyzk said, and a sure indicator of billbugs is birds that may be working the 
area. Birds have an almost uncanny ability to locate insects, so 
watch them Š it's nearly a foolproof method of identification. If 
you pull back the turf and can't see the insects themselves, look 
for green material, which may be the pellets they have left behind. A relatively new pest to watch out for, Dr. Niemcyzk said, is the greenbug, which attacks Kentucky bluegrass and leaves dry 
areas in open turf. Don't assume that this is just dryness. If the 
turf is yellowing in spots, it's clear evidence of the presence of 
the greenbug. In any case, never fail to look both under and on top of the turf in order to eliminate all possibilities. Niemcyzk mentioned a simple device for detecting insects that reside in turf thatch where they may be easily overlooked. Simply take a coffee can, remove both ends with tin snips, and 
press it into the turf where you suspect chinchbugs. A good time to do this is in June when chinchbugs are invisible to the naked eye. Next, pour water into the can, and if chinchbugs are present, 
they will float to the top and are easily spotted. This is one of the 
best ways to identify chinchbugs when they are in the early stages of development, Niemcyzk said. He also warns managers to make sure the applicators aren't colorblind, for chinchbugs larvae will appear a bright red fleck or speck on the surface of the water. Insect irrigation is an old stand-by technique for bringing insects to the surface, Niemcyzk said. Just add some detergent, preferably one tablespoon of pyrethrins, to a gallon of water and apply it to the surface with a sprinkler can. If you check three or 
four spots, by the time you sprinkle the last spot, the pests will have surfaced at the first location. Niemczyk says this will bring 
up earthworms, but more importantly, the sod webworm. Nothing takes the place of keen observation, however, Niemcyzk says. Make sure your operators keep their eyes open at all times for signs of insect pests. The bluegrass billbug tends to migrate rather freely both in May/April and September/October, where they can be spotted on sidewalks and curbs. Talk to the guy who skims the neighborhood pool where the worms are sure to be trapped. Be observant, Niemcyzk counsels. Look for sod webworms in the spring. They will appear as blurs in your car's headlights and may be settling on the turf. 
This is another sure sign of the coming of sod webworms. The The crux of Dr. Niemcyzk's remarks points to the fact that nothing replaces scientific identification better than simple observation. "Nothing replaces the eye of the applicator in the rough," he said. Use the for better, cheaper, easier weed control along fences, roadways, irrigation ditches, around buildings and structures. The HERBI gives Controlled Droplet Application ... a revolutionary approach to the application of herbicides. Its spinning disc produces a consistent 250 micron droplet, meaning ultra 
low volume spraying, eliminating the need for high volumes of water. H^^fr Gives exact and thor-T^d^KL ough coverage, with less chemical. Startlingly eco-nomical in cost /^^^V . '^.kjdNHBMl AIKR3N ^CORPORATION Post Office Box 19698/Houston, Texas 77024/(713) 932-1405 Telex 79 2511 MICRONWHOU Write 122 on reader service card If you're in the business of beating lawn diseases. Daconil 2787 fungicide could be worth a small fortune. Homeowners depend on you for the very best lawn care advice, service and products. Healthy, vigorous lawns mean healthy, vigorous sales. And that's where Daconil 2787 comes in. It's the best fungi-cide on the market because it delivers the most effective broad-spectrum disease control. A regular spray schedule with Daconil 2787 provides un-surpassed protection against the most common and most serious lawn diseases, such as Dollar spot, Brown patch, Stem rust and Copper spot...even in hot, humid weather. Daconil 2787 from Diamond Shamrock. Give your customers the best because it's best for your business. Find out more about Daconil 2787 effectiveness on turf and ornamentals. Write, Diamond Shamrock, Agricul-tural Chemicals Division, 1100 Superior Avenue, Cleve-land, Ohio 44114. 6b Diamond Shamrock AGRICULTURAL CHEMICALS DIVISION 1100 Superior Avenue Cleveland, Ohio 44114 Write 130 on reader service card Ł ACCOUNTS from page 1 sional Lawn Care Association of America (PLCAA) has drawn up a standard chart which the industry can use as a guideline to compare, 
or create their own account head-
ings and/or account numbers. 
Also, as the industry begins to 
undertake sample industry sur-veys, it is expected that topics will come from PLCAA's standard 
chart of accounts. Any lawn care businessman will not have a need for all of these 
headings Š at least not right now Š but these are the kinds of areas you should be considering when 
you sit down with a cup of coffee and pore over your books. Assets. The first major heading would be assets. Under this head-ing comes cash, which would 
include petty cash, checking ac-count, savings account and short-term investment. Next is re-ceivables, which would include accounts receivable from custom-ers, accounts receivable from employes and interest receivable. Prepaids would include rent, lease, insurance, interest and taxes. Under the heading inven-tory would come lawn materials, chemicals, tools, office supplies and printed forms. Long term would include notes receivable, cash value life insurance and de-posits (lease, utilities, etc.). Fixed assets would include vehicles, equipment, furniture and fixtures, leasehold improvements, build-ings and land. Liabilities. The next major heading would be liabilities. Cur-rent liabilities would include ac-counts payable, notes payable, loans payable and dividends pay-able. Accruals would include rent, interest, insurance, payroll, pay-roll taxes, state corporate income tax, federal corporate income tax, franchise tax, personal property tax, federal corporate income tax, franchise tax, personal property 
tax, real estate tax and sales tax. Another area would be deferred income taxes. Still another area would be long-term liabilities, which would include mortgage, installment loans and leases. Capital. The next major heading is capital. This would include such items as paid in capital, 
treasury stock, preferred stock, voting and non-voting common stock, owner's drawing and re-
tained earnings. Income. The next major heading would be income. This would include merchandise sales and 
sale of service, rental income, franchise income, interest income, consulting income, sale of assets, purchase discounts and bad debt recovery. Expenses. The next major heading would be expenses. Areas to consider here are administra-tive expenses such as personnel salaries, payroll taxes, bonus and 
commission, group insurance, pension, workmen's compensa-tion, recruiting and training, and other employe benefits. Direct costs of goods and services would include materials, lawn materials, 
chemicals, freight-in, ware-housing, contract labor and sub-contracting. Tools and equipment expense would include vehicles expense (gas, oil, license), vehicle mainte-nance, repairs and tires, vehicle 
insurance, vehicle rental and 
lease, vehicle depreciation, vehi-cle interest, tools and equipment 
expense, maintenance, repairs and blades, insurance, rental and lease, depreciation and interest. Office expenses would include such areas as facility rental, utilities, heat, electricity, water and sewage, janitorial, property maintenance, postage and ship-
ping, telephone, photocopies, photocopy supplies, office 
supplies, stationery and en-
velopes, printed forms and mis-
cellaneous supplies. Overhead would include such areas as professional services, ac-counting, legal, dues and member-
ships, subscriptions and literature, seminars and workshops, meeting expense, travel and entertainment, license and fees, uniforms and gloves, laundry, depreciation ex-
pense, leasehold improvement expense, bad debt expense and allowance for uncollectibles. Also, advertising and promo-tion, media, brochures, research and development, contributions and donations, amortization of goodwill, general insurance, interest expense, general taxes, 
state corporate income tax, federal corporate income tax, franchise tax, personal property tax, real estate tax and sales tax. For further information about PLCAA, contact: Jane Stecker, 
PLCAA, 435 N. Michigan Ave., Suite 1717, Chicago, IL 60611, (312) 644-0828. Š Bob Earley SIMPLICITY Six named to distributors council Six North American lawn and garden distributors have been 
named to the 1981 Distributor Council of the Simplicity Man-ufacturing Co., a spokesman for 
the lawn and garden equipment manufacturer said. The council is representative of the Simplicity distribution or-ganization in size and geographi-cal distribution. Appointment to the council is an honor accorded to fewer than 20 percent of the total Simplicity distributor organiza-tion annually. The council will meet February 4 and 5 in Minneapolis, MN. Such meetings provide a platform for 
discussions on product develop-ment, marketing, business man-agement and other subjects suggested by the participants, the 
spokesman said. They also pro-vide important feedback on prod-uct performance and marketing policies. The Distributor Council mem-bers are: Mr. Peter Burgwald, Power Tools, Inc., St. Paul, MN; Mr. Dave Mytelka, D. J. Mytelka & Assoc., Union, NJ; Mr. Morton E. Decker, Decker & Co., Lansing, MI; Mr. John Gleason, Monroe Machinery & Supply, Portland, 
OR; Mr. S. Tucker Grigg, Leisure Time, Inc., Richmond, VA; and Mr. Tommy Thompson, Power 
Mower Sales, Inc., Miami, FL. Mlith GSL Sulfa) there 
chant lawns te of Potash, Is far less Be of horning s or gardens! GSL Sulfate of Potash (0-0-52-18) is the safest and most effective potash you can use! It is nearly free of chloride and has the lowest salt index of any potash. (0.85 vs. 1.94 for potassium chloride.) It is the safest potash you can buy. Because GSL Sulfate of Potash contains 18% sulfur, you get better disease resistance to Fusarium Patch, Ophiobolus Patch, Dollar Spot Fungus and Powdery Mildew. You also get less Poa Annua infesting your lawns. GSL Sulfate of Potash contains both K and S in the ratio used by grasses. This results in a better response to the nitrogen, phosphate and other nutrients you apply. Let GSL Sulfate of Potash help you keep customers satisfied, increase repeat business and add to your profits. GSL makes several grades of Sulfate of Potash for solutions, granulated, blended or suspension products. Call or write for complete agronomic information. Great Salt Lake Minerals & Chemicals Corp. P.O. Box 1190 Ogden, Utah 84402 Ł (801) 731-3100 Western Office: P.O. Box 1476i, Spokane, Wa. 99216 Ł (509) 928-2747 Northeast Office: 880 Rosedale Ave., Marion, Oh. 43302 Ł (614) 382-5304 Southeast Office: P.O. Box 1102, Smyrna, Ga. 30081 Ł (404) 977-2322 A subsidiary of Gulf Resources & Chemical Corporation Ł Houston Write 130 on reader service card Ł iX Y< . :, V.ïS : V At . mmmw^m Ł « - , J- . Ł - li., Ł - , .. i Ł Ł ' rAAAlX I'M1 JON 1 . 1 ^ If, X Ł «.' MAKE EXCUSES. MAKE SURE, WITH CHIPCO 26019. i'S ! s : y <Ł V 'V y; A / LONG LASTING CHIPCO 26019 IS STRONG MEDICINE, FOR LAWN DISEASE PREVENTION. What do you say to a customer when the fungicide you're using on his lawn fails to keep turf diseases from breaking out between treatments? 
Even if the customer thinks that a lack of water is causing that brown, burned look, you know better. Now you can prevent major lawn diseasesŠwithout making extra service callsŠwith CHIPCO 26019 fungicide. Chipco 26019 gives you the longest residual on the market. Long enough for you to effectively prevent diseases with your established spray schedule. When diseases 
threaten your customers' lawns-and your reputation-don't make excuses for a fungicide that fails,or doesn't last. Make sure, with Chipco 26019. It's the long last-
ing, strong medicine for lawn disease prevention. For de-tails, ask your chemical distributor, or contact: Rhone Poulenc Chemical Co., Agrochemical Div., Rhone Poulenc Inc. Monmouth Junction, NJ 08852.fa t FUNGICIDE RHONE POULENC Write 130 on reader service card Ł Please read label carefully, and use only as directed. BEHIND THIS ISSUE 38 00 05 QC PL < OS H C/3 D Q Z < u z è < -J What is the upper-limit potential of the lawn care industry? That is a question I have spent more time discussing with lawn care businessmen across the country over more beers than I care to admit. Tom McNamara, president of Nuventures Consultants in Chicago, tackles that question in a little more systematic way than many of 
us have in his page one story of this issue. He says 7.7 million home lawns were serviced last year, which is a few suburban 
subdivisions shy of 10 percent of the poten-tial market. You'll have to read the complete story to get the specifics, but he concludes that 20.5 million homes is the approximate upper limit of home lawns that could potentially utilize a lawn care service. You in the industry have a lot of work to do. There is much other news in the lawn care industry this month. Changes in the execu-tive suites of mower manufacturers Toro and Jacobsen; Boots-Hercules and Fisons merging interests to form FBC Chemicals; Hawkeye Chemical acquiring marketing rights to For-molene fertilizer from Ashland; Diamond 
Shamrock acquiring interests of Fallek-
Lankro; and a name change for Allied Chemical Corp. to Allied Corp. In Inside the Industry on page 14, we ask the question: "Should disease management 
be part of your lawn care program?" As you'll read, many in the industry are having a successful go at it. Perhaps you should be thinking about it too for your own lawn care business. As noted Michigan State University 
turf pathologist Dr. Joe Vargas has said, disease management will be the next growth market for the lawn care industry. Don't forget the business and technical seminars scheduled by the Professional Lawn 
Care Association of America (PLCAA) for the coming months. And take your calendar out right now and mark the dates November 18-20. That is when PLCAA will be holding its second conference and trade show at the Commonwealth Convention Center in Louis-ville. Finally, the industry mourns the passing of Oscar T. Jacobsen, co-founder and former president and chairman of the board of what now is Jacobsen Div. of Textron, Inc. CLASSIFIED RATES: 40* per word (minimum charee, $15). Bold face words or words in all capital letters charged at 60* Der word. Boxed or display ads charged at 
$40 per column inch (one inch minimum). Agency commissions will be given only when camera-ready art is provided by agency. For ads using 
blind box number, add $5 to total cost of ad. Send ad copy with payment to Dawn Anderson, LAWN CARE IN-
DUSTRY, 1 East First Street, Duluth, MN 55802. BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE IN-DUSTRY, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. HELP WANTED WantedŠWorking partner for estab-lished Washington, D.C. area. Lawn care business. $40,000.00. Minimum investment needed. Write LCI Box 49. 4/81 SALES POSITION AVAILABLE Get in on ground floor with established man-ufacturing firm entering lawn and garden industry with exciting new products for professional lawn care and garden applications. Reps needed in New England and Mid Atlantic states. Send resume to LCI Box 50. 4/si MOVE TO THE SUN BELTŠdown here in New Orleans. Graduate en-tomologist or agronomist with minimum of 5 years experience in-dustrial weed control, chemical lawn turf management and structural pest control and termite background to manage spray division of large indust-
rial landscape maintenance and tree 
care company. Experience must in-clude sales, customer and employee relations. Must be able to pass Louisiana pest control board test. Excellent salary and commissions. Call (504) 837-2314 or send resume and salary requirements to Environ-mental Services, Inc., 3220 25th St., Metairie, LA 70002. 4/ai WANTED. LAWN SPRAY MANAGER for Pontiac, Michigan area. Applicants 
must have related background and 
references. Send resume to LCI Box 48. 4/81 MISCELLANEOUS Increase your profits this year with "Garden Tips", the monthly customer 
newsletter with your company name/ phone. Proven response . .. cements customer relations, gets them to spend more, opens new doors expertly in new expansion areas. Low cost, effec-tive profit building. Call today 516-538-6444, we'll send complete infor-
mation or write: Garden Tips, Box 117, Garden City, NY 11530. TF NEW/THE WICK-IT WEEDKILLER. Lightweight hand-held wick applicator. Low herbicide usage. Johnsongrass and other weeds grow-ing among desirable plants. $24.95 
plus $2.00 for handling. Send for 
brochure. Plant Production, Rt. 7, Box 441 E., Forth Worth, Texas 76119. s/8i KELWAY® SOIL ACIDITY TESTER, used by PROFESSIONALS nation-wide. Direct reading, lightweight, portable, fully serviceable, no power source. Model HB-2 reads moisture too. Available through distributors. For brochure contact Kel Instruments Co., Inc., Dept. T, P.O. Box 1869, Clifton, N.J. 07015. 201-471-3954. TF FOR SALE 60" YAZOO MOWER. Twin cylinder, 18 horsepower. Excellent condition. Phone 419-225-4111. 4/si BRAND NEW 1980 TRUCK. Ford 1 ton long wheel base chassis with the following equipment: 10' steel floor bed witn noist. 56" steel grain sideboards, lift-gate, under carriage tool boxes. Under 200 miles and unused! Phone 419-225-4111. 4/8i FOR SALE: NEW EQUIPMENTŠ Root-Lowell hand crank hose reels, 
$75.00 ea; 10 g.p.m. piston pump w/accessories $350.00; Hamilton Spray Guns, $25.00-$35.00. Phone 1-309-691-8257. 4/8i SALES REPRESENTATIVE Hawkeye Chemical Company, a lead-ing Midwest nitrogen products man-ufacturer, has an excellent oppor-tunity for a Sales Representative, specialty fertilizers. Duties include solicitations and servicing of liquid fertilizer blenders and distributors and lawn service companies in the sale of FORMOLENEŽ. low-burn liq-uid nitrogen fertilizer for turf. Sales area covers eastern half of United States with concentration in Mid-west. Degree in agriculture and ex-perience in formulation and applica-tion of liquid fertilizers for turf are essential. Hawkeye offers car, ex-penses. salary plus commission, and an excellent employee benefit pro-
gram. Send resume in confidence to: Employee Relations Manager HAWKEYE CHEMICAL COMPANY P.O. Box 899 Clinton, IA 52732 An Equal Opportunity Employer M/F KUBOTA TRACTOR. 16 horsepower, 4 wheel drive, includes loader and bucket, 4' rotovator, 3' many pul-verizer, 5' york rake with scarifier, grader blades and adjustable wheels. Has ballast boxed. Phone 419-225-4111. 4/81 For Sale. Granular lawn service vehicleŠ1980 Dodge D200 maxivan, heavy duty suspension throughout. Complete with 150 gal. tank, B&S engine with Hypro piston pump, power rewind reel, hose & gun. Vehi-cle under warranty, in excellent con-dition. Ready to go immediately! Call 301-694-6007. 4/81 John Deere 302 50 horsepower utility loader. Direction reverser, 3 point hitch. Low hours. Call 419-225-4111. 4/81 LIQUID FERTILIZERS with or with-
out slow release NITROGEN for lawn and turf industry. Delivered in truck loads to NY, NJ, Conn., RI, Mass., NH, Vt. and Maine. Tanks available! Call Old Fox Chemical, Inc., P.O. Box 187, South Deerfield, Mass. 01073 (413) 665-2407. 4/81 Used spray trucksŠChevy, 750 gallon tanks, automatic hose reels, mechani-cal agitation. Limited quantity. Call (513) 845-0517. s/ai LOCKE MOWERŠ2 years old. 75" cutting with reverse. 914-235-4429. New Rochelle, New York. 4/8i COLORADO NURSERY, established 8 years, year-round business with snow plowing. Building and land also avail-able. Sales V2 million. Terms available. Call 303-476-3047 weekdays. 4/8i ADVERTISERS Allied Chemical 16 American Pelletizing 34 C.P. Chemical 34 Cleary Chemical Corp., W.A 33 Diamond Shamrock 25, 35 
Dow Chemical 2, 3 Excel Industries 16 FBC Chemical 39 Feldmann Engineering 6 
PBI Gordon Corp 12, 13 
Great Salt Lake Mineral 36 
Green Thumb Lawn Service 8 International Seed, Inc 5 
Jacklin Seed 29 Jacobsen Div 11 Kubota Tractor 18 Lakeshore Equipment 19, 21 
Logos for Lawn Care 34 
Lawn Care Industry 28 Manhattan Ryegrass Growers 30 
Micron Corp 35 
Monsanto Co 24 Oregon Fine Fescue 18 Pickseed West, Inc 26 PLCAA 6 Rhone Poulenc Chemical 37 
Ryan Turf Equipment 27 
O.M. Scott & Sons 22 Stihl, Inc 7 3M Co 22, 23 Tuco Agric. Chemicals 17 
Tuflex Mfg. Co 7 Turf Seed, Inc 20, 40 Union Carbide 4 U.S. Gypsum 8 
Velsicol Chemical 28 Warren's Turf Nursery 19 THERE IS AN ANSWER TO EVERY RIDDLE IN THE UNIVERSE, EXCEPT ONE!' I know the secrets of the stars and the mysteries of the moon. But the origin of The Common Cold baffles even a great thinker like myself. That's why I rely on the Consumer Information Catalog. It's published by the Federal Government and lists over 200 booklets you can send away for. Over half are free. And all are wise. With tips on everything from repairing a flat tire to relieving a cold. So send for this free catalog. Write: Consumer Information Center, Dept. B, Pueblo, 
Colorado 81009. After all, it's hard enough deciphering the mysteries of this planet, without the handicap of an earthshaking sneeze. THE CONSUMER INFORMATION CATALOG A catalog of over 200 helpful publications. General Services Administration Ł Consumer Information Center USE MTROFORM ® TM IN YOUR SPRAYS 10 AVOID Ł There are more acres of ornamental turf in many states than any other "crop." Because of that, overapplication of water-soluble nitrogen may constitute a major source of nitrates in groundwater. You can avoid the problem by using slow-release, water insoluble formulations containing 38% Powder BlueMNitroform.® Nitroform ureaform nitrogen is ecologically responsible. There is little or no leaching. No salt build-up, and it helps grass maintain good, green color between feedings. You can feed the roots while you feed the tops and still avoid flush top growth. Quick-release nitrogens feed the tops, resulting in too much top growth, with little or no root growth. Nitroform Powder Blue does not burn or streak. It can be mixed and applied with insect-icides and fungicides. Be environmentally responsible. Use Nitroform 38% nitrogen in your lawn sprays. If you prefer a dry product, specify Blue Chip®. Call your turf supplier or write for more information. m » NITROFOM THE LONGEST FEEDING Ł JStr HIGH ANUHBORGANIC NITROGEN Ł Ł Ł Ł Ł FBC Chemicals, Inc. 4311 Lancaster Pike, Post Office Box 2867, Wilmington, Delaware 19805 © 1981 Š FBC Chemicals, Inc. Write 130 on reader service card Ł 40 oc E < >< oc H C/3 D Q 2 w DÉ < U 2 £ , . . 1 1 .. .v.':. This unretouched photo from California demonstrates an advantage of including 20% Citation with an improved blend of bluegrasses. On the left is 100% Kentucky bluegrass 
damaged by Fusarium blight On the right the Citation-bluegrass mixture shows little or no damage. 'PROGRESS FROM THE GROUND UP' VenetuM Citationlürf Perennial Plant Variety Protection Number 7500003 IMfVW asked for an anpurpose, deep rooted hlgi temperature tolerant ryegrass IM lliis is our answer! Dr. William Meyer, Research Director, states: "At Turf-Seed, Inc., we set out to develop a turf-type perennial ryegrass with rapid establishment, good heat tolerance and the ability to maintain high quality throughout the hot summer months. We also wanted an attractive, dark green color and improved mowing performance. After years of cross breeding and testing, Turf-Seed developed Citation. I believe it comes very close to the specifications we were looking for in a fine-leafed ryegrass." Citation had the highest average turf performance rating in a five-year test at Rutgers University. This excellent record has 
been confirmed by years of proven performance in applied 
use by turf professionals throughout the United States. Top-quality Citation seed is now available for your use. For test results and information write: Vaughan-Jacklin Corp. Bound Brook, NJ 08805 Downers Grove, IL 60515 Post Falls, ID 83854 Landover, MD 20785 Jonathan Green & Sons Farmingdale, NJ 07727 Turf-Seed, Inc. Hubbard, OR 97032 J & L Adikes, Inc. Jamaica, NY 11423 mrmîâ Write 134 on reader service card