WEDNESDAY, NOVEMBER 14,1984 L4WN GIRE INDUSTRI 7 For the Professional 
Lawn Care Association of 
America show Fawcett Evans Hassey Autrey Anderson Robinson Parmley Optimism reigns supreme After a successful 1984, "opti-mism" is the key word for the lawn care businessman's outlook for 1985. "We more than doubled our business in 1984," says Paul Har-der of Prescription Turf Services, Middleton, Mass. "We're going to try to double business one more time (1985), then we'll get more reasonable in our expectations." So, too, is Red Fawcett optimis-tic. "We nearly doubled our busi-ness this year," claims Fawcett of 
The Green Machine, Cambridge, Mass. "Customer retention and doing a good job are the keys the industry's got to be concerned about as we look to the future, though." Steve Evans of Turf Doctor, Fram-ingham, Mass. concurs with his close competitors, but sees an ob-stacle ahead. "Over the next five years, I think we're going to have problems with 
government regulations," Evans says. "But 1984 was good, consi-
dering the unusual weather." John Hassey and Phil Green of Stanley Steemer, Columbus, Ohio, are looking ahead with conviction. "We feel good about our first year," notes Hassey of the jump 
from carpet cleaning to lawn care. "We exceeded our expectations, and we've seen things here (the PLCAA show) that have really im-pressed us," adds Green. "We're looking to a great 1985," Hassey concludes, pointing to probable expansion into new markets. Things went well down south, tooŠand appear to remain on the upswing. "It was a heck of a year, volume-wise," notes Vern Autrey of the Tree Lawn Corp., El Paso, Tex. "The 25 percent increase in business was our biggest increase £Ł tf in five years. "The country is coming out of the recession, and people are do-ing things they wouldn't normally doŠlike big renovation jobs." Autrey expects business to jump nearly 25 percent more in 1985, about half the increase ex-pected by Craig Anderson of Ferti-lawn, Bloomington, Minn. "We're a rapidly-growing com-pany," says Anderson, "and we're to page 14 Convention labelled success The 1984 Professional Lawn Care Association of America's conven-
tion and trade show has been la-
belled a huge success, following on the heels of a record-breaking 
first-day crowd. More than 1300 conventioneers flocked to Curtis Hixon Conven-tion Center Tuesday morning, the most in the five-year history of the event. Expectations were that this 
year's show would break all exist-ing marks by its close at noon tomorrow. "This is indicative of the hot market we're in," says executive director Jim Brooks. No firm committment has been made to the 1985 show (originally scheduled for Cincinnati, Ohio), 
and this week the Board of Direc-tors was rumored to be consider-ing a return to Tampa next year. Stalking the floor Ł Bob Scobee of The Andersons has been joined on the trade show 
floor by Doug Masters, Joe DeLuca, Russ Ward and Brian Cope. Scobee, incidentally, is out-going associate director of the PLCAA. When asked about his year on the board, he said, "It's been very rewarding. It's been a hectic year, but I've learned a lot. I personally have a better pulse of what's going on now. And I hope I've been able to help the organi-zation a little, too. We've been 
able to accomplish some definite things for the membership." Ł New product literature on Woodace tablets, a slow release N-
P-K product for shrubbery and 
trees, is available at the Estech booth. Also available will be liter-
ature on Par Ex products. Ł Hank Plain is on duty at the Elanco Products booth, and avail-
able to give you all the facts on the company's new turf growth reg-ulator. The product is still under to page 13 MM M&M in Lawn Care Industry's "Long Green Sweepstakes" at the PLCAA Convention HERE'S HOW TO WIN: 1 - Go to any participating booth and drop a completed entry blank in the ballot box. 2 Ł Enter as often as you like, but just once at each booth. 3-Win $1,000, $500 or $250!! PARTICIPATING EXHIBITORS: Booth # Pg # Agris Corporation 112 i.,. 11 Dedoes 214 12 Dow Chemical 400, 402 _2&3 Howard Johnson Ent. 830 16 Lebanon Chemical Corp. 225 5 MCI Melamine Chemical 327 7 Rhone-Poulenc Island F__ _11 Ryan/Cushman Island K 8 & 9 USS Agri-Chemicals__ 631 _15 BEARÍ co-rcrr LITE TURFLON DHERBICIDE Bu'o.rathyi Bttar Łn^l l«0»a<».ant. 5-asssr*"» KEEP OUT OF REACH OF CHILDREN CAUTION AVISO . PRECAUCION AL USUARIO: »«MAdN^nouNWi producto tea. quo la auquau la haya «ido aipiicoda ampMamanta PRECAUTIONARY STATEMENTS Hazard* to Human* and Domarte Environmental Hai arda oorJ?^?!?* " W am ai MM IncaMofan.mprgoncy,, 517 6M-MOO lht,P^ "* AGRICULTURAL CHEMICAL 00 not conummata M or M 0 H UM«u, accorarla M« UMITAnONS ANO OOCLAMCr «. M, , «oaartortuaraAaidat by »a bwyar o* any orna« vaar tmaa» tita L-M oiwarramy an* HARMFUL IF SWALLOWED Avoid Contact With Eyas, Skin, or Clothing Ł Avoid Contamination of Food Ł _ . . Wash Thoroughly Aftar Handling 9.46 L/2.5 Oal STATEMENT OF PRACTICAL TREATMENT: 9 In C.aotaun coma«. Kuan akin «ih pMMy 01 THE DOW CHEMICAL COMPANY «ator. Got madtcai attantion rf inaction pomau ^^ : a > v ' i*. « Ł ' \v ^ V-T ^ -^ O t v : INTRODUCING New TURFION D FIRST LINE OF DEFENSE New TURFLON* D her-bicide. Here's a post-emergence herbicide for broadleaf weeds. It's been thoroughly tested by the major universities in the Blue-grass Belt and proven under Experimental Use Permit (E.U.P.) on hundreds of lawns. It works. It will reduce callbacks. It will make you money! Here's why: TURFLON D will get the early season weeds including the tough ones like veronica spp. along with dande-
lions and other easier-to-kill weeds. A later application gives outstanding control of wild violets, ground ivy, spurge, oxalis and others. TURFLON D wide-spectrum control works to your advantage when it comes 
to customer satisfaction. You'll make more money because you'll reduce callbacks, 
customer cancellations and probably save a round or two of herbicide application. TURFLON D her-bicide is a combination 
of triclopyr and 2,4-D that will control both 
the tough and standard weed species without injuring established cool-season turf such as tall fescue, bluegrass and perennial ryegrass. It is a low-volatile ester formulation designed especially for professional applications. And it offers reduced potential for off-target injury because of low volatility and little movement in the soil. Now there's cost-efficient broadleaf control you can count on. TURFLON D herbicide... your first line of defense... for better weed control! For more informa-
tion, contact your chemical distributor or write: The Dow Chemical Company, 9001 Bldg, Midland, Michigan 48640. Stops the broadleaf invasion», .»even tough weeds like veronica, ground ivy, oxalis, wild violet, spurge. New cost-efficient weed fighter! ŁTrademark of The Dow Chemical Company "See us at booth #400 & #402!" 4 The convention in photos > z n > PO m z a c cn H pa < C/3 3C O m x H pa > LEFT PHOTO: Paul Morgan of LESCO (right) shows Kathy Hutt and Ross Har-
baugh of Green Scape its new aerator. TOP PHOTO: Dr. Bob Miller of Chem Lawn gives an appreciation plaque to Glenn Bostrom. Steve Stys of Rockland Chemical with a couple of stunning fans. Doug Columb (left), Michael Kravitsky (center) and Jim Gourley 
(right) enjoy themselves at the Early Bird reception. 1984 Program schedule PLCAAÁF 'Q/Ì Tamps mJ^^^NOVEMBER 12 15 Monday, Nov. 12 1-4:30 p.m. Early Bird Workshop: "How to Grow Your Business;" (Law-rence D. Kokkelenberg, Ph.D.; James Skelton, M.B.A. Ed.; T. Wandtke, CPA; Richard I. Lehr, P. A.) 1-3 p.m. "Effective Adver-tising and Promotion Techniques for the Lawn Care Market" (Kathy Copley, Ray Gibson) 6:30-8:30 p.m. Annual Early Bird Reception, Tampa Hilton Tuesday, Nov. 13 9-10:30 a.m. Opening Ses-
sion, Curtis Hixon Con-vention Center 9:30-10:30 a.m. Keynote Address titled "Successful 
Failure" (Capt. James A. Lovell) 10:30 a.m.-6:30 p.m. Trade Show and Exhibits, Curtis Hixon Convention Center 1:30-2 p.m. "Our Changing Industry" (Robert Earley) 2-2:30 p.m. "Regulatory 
Assistance Through the Pesticide Public Policy Foundation" (David Dietz) 
2:30-3 p.m. "The Office-
Asset or Liability?"(Tom Hofer) 3-3:30 p.m. Break 
3:30-5 p.m. "Stress Man-
agement: His, Hers, Ours" (Tom Jadin) 5-6:30 p.m. Exhibitor-sponsored Reception and 
Social, Curtis Hixon Con-vention Center 8 p.m.-midnight Chipco Bluegrass Festival Wen'sday, Nov. 14 8-9 a.m. New Member Reception and Breakfast, Holiday Inn of Tampa 9-10 a.m. "Reducing Can-cellations" (Lawrence D. Kokkelenberg, Ph.D.) 10-11 a.m. Concurrent Ses-sions: "Principles of Tree and Shrub Fertilization" (Dr. Roger Funk) and "Fer-tilization of Southern Ornamentals" (Dr. Robert C. Black); or "Business Considerations for Mow-ing/Maintenance Com-
panies" (Rod Bailey) 10 a.m.-5 p.m. Trade Show and Exhibits, Curtis Hixon Convention Center 2-2:45 p.m. "Turfgrass 
Research Update: Water" (Dr. James B. Beard) 2:45-3:15 p.m. Break 3:30-5:30 p.m. "Thatch: General Considerations" (Dr. Kirk Hurto, Dr. A.J. Powell, Dr. Charles Pea-
cock, John Prusa) 5:30-6:30 p.m. Annual Business Meeting Thursday, Nov. 15 9-10 a.m. "How to Avoid 
and Respond to Union Activity" (Paul Daverede, James Sackett, Richard I. 
Lehr, P.A.) 10 a.m.-noon "Expanding into the Commercial 
Lawn Care Market" (Irv Dickson) Noon Adjourn: Think Cin-
cinnati, '85! Quality is Still the Most Important Element. EVERY PROFESSIONAL KNOWS THAT QUALITY IS STILL THE MOST IMPORTANT ELEMENT IN ANY COMPLETE TURF CARE PROGRAM. Let's face it - low price is no substitute for poor product. Challenged by tough turf problems together with rising costs, you just can't afford to play games with products that don't perform consistently 
and economically. You need quality turf products you can depend on. You need COUNTRY CLUB and GREENSKEEPER PROFESSIONAL TURF PRODUCTS from LEBANON. COUNTRY CLUB AND GREENSKEEPER FERTILIZERS ARE OF THE HIGHEST QUALITY HOMOGENOUS GRADES MADE TODAY - GIVING YOU MORE FEEDING POWER FOR YOUR DOLLARS. What makes homogenous fertilizers better? Each pellet contains a chemically-balanced combination of N-P-K.regardless of the material's sizing and coverage. The plant root needs only to come in contact with one pellet to receive a balanced diet. Consequently, you get even element 
distribution. WHATEVER YOUR TURF NEEDS, THERE'S A COUNTRY CLUB/GREENSKEEPER PRODUCT SPECIALLY FORMULATED TO MEET THEM - ALL WITHIN YOUR BUDGET! Backed with over 35 years of extensive university and end-use testing, we offer you the most complete line of fertilizers and control products available on the 
market as well as a full range of S.C.U. blends and chemicals. This includes: Ł FERTILIZERS COUNTRY CLUB 18-4-10 90% Org. for Greens and Tees COUNTRY CLUB 18-5-9 50% Org. for Fairways 
GREENSKEEPER 20-4-10 40% Org. for Fairways GREENSKEEPER 20-8-8 50% Org. GREENSKEEPER 10-6-4 50% Org. Ł FERTILIZERS COMBINED W/CONTROL PRODUCTS 
COUNTRY CLUB 19-4-9 with BETASAN® 
COUNTRY CLUB 19-4-9 with RONSTAR® COUNTRY CLUB 18-5-9 with BALAN® LEBANON "PRO" 32-3-8 with 1.5% OFTANOL® Ł GRANULAR CONTROL PRODUCTS 
GREENSKEEPER BALAN® 2.5G * Made in America GREENSKEEPER DURSBAN® 2.32G LEBANON OFTANOL® 1.5G LEBANON BETASAN® 7G Ł SULPHUR COATED UREA COMBINATIONS LEBANON "PRO" 32-4-8 (12 units CRN) 
LEBANON "PRO" 28-6-12(11 units CRN) LEBANON "PRO" 20-5-10 CIL MINI PRILLED S.C.U. for greens. LEBANON CHEMICAL has the flexibility to formulate exactly the analysis your turf tests indicate to be most beneficial. We are fully equipped to manufacture your private label requirements when needed. EVERY COUNTRY CLUB AND GREENSKEEPER PRODUCT IS BACKED WITH A TOTAL COMMITMENT TO SERVE YOU BETTER. Our technically experienced staff is eager to assist you in solving turfgrass problems and will design a complete turf care program for you! Plus you're supported by LEBANON'S solid network of distributors throughout the country that ensure you of product 
availability and prompt service. THIS SEASON, DEPEND ON COUNTRY CLUB AND GREENSKEEPER FERTILIZERS! Call today for more complete information. Distributor inquiries invited. East Pennsylvania New York/ New England New Jersey Midwest Illinois LEBANON CHEMICAL CORPORATION P.O. Box 180, Lebanon, PA 17042 P.O. Box 647, Danville, IL 61832 Balan® - Elanco Betasan® - Stauffer Dursban* - Dow 
Oftanof - Mobay Ronstar® - Rhone-Poulenc 800-233-0628 717-273-1687 516-722-4500 201-329-4011 800-637-2101 217-446-0983 > Z n > 70 m Z a 
c C/5 H 70 *< C/3 X O £ m 
X H 70 > 6 < oc H X w £ O X cn > oc X Q Z w c* < CJ z < CURTIS HIXON HALL CONVENTION CENTER TAMPA, FLORIDA RECEIVMQ AREA ENTER FROM DOLYE CARLTON AVE. LUNCH BUFFET ENTRANCE MAIN CONCOURSE AREA Ł t * » V PLCAA Hahn, Inc Is. G Clifford B. Hannay & Son, Inc 422,424 Harris Laboratories, Inc 927 Hawkeye Chemical 430 Heckendorn Mfg. Co, Inc 310,312 Howard Johnson's Enterprises, Inc 830 Imler Industries, Inc 106 International Harvester Co Is. R International Seeds Inc 315 Jacobsen Division of Textron, Inc Is. Q Knox Fertilizer & Chemical Co. Inc 314 Lamb Industries, Inc 917 Lawn Care Industry 1,2 Lawn Masters, Inc 127 Lawn Servicing/Intertec Pub. Corp 226 Lawn Tech 921 Fortunate Enterprises, Inc 910 Fumigation Service & Supply, Inc 904 
Georgia Marble 810 GNC Pump Corp 814 Graham Lawn Care Equipment, Inc. .. .Is. P The Grasshopper Co 207,209 Great Northern Equipment Co Is. D Green Pro Cooperative Services 123 Grounds Maintenance/Intertec Pub 820 Growth Products 3 Exhibitors Advisor Associates Inc 902 Aero-Motive Manufacturing Company .. .118 Agris Corporation .112 Americalist Division, Haines & Co 918 
American Lawn Applicator 115 American Pelletizing Corp 504 The Andersons 417,419 Aquatrols Corp. of America 325 Arjay Industries 907 Bulkkem Corp Is. J Bunton Company 306,407 C & S Industries 922 CADO Computer Systems of Cincinnati . .110 Carso Computing 903 Cedar Point Supply, Inc 915 Century Rain Aid Corp 920 Ciba-Geigy Corp Is. H Classen Mfg 812 W.A. Cleary Chemical Corp 316,318 Creative Sales, Inc 824 D Corporation 906 Dedoes Industries, Inc 214 Denver Leasing & Manufacturing Is. O 
Dietrich & Sons, Inc 905 Distribution Management Systems . .914,916 Dow Chemical U.S.A 400,402 Elanco Products Company 715,717,719 Emerald Isle, Ltd 5 
Encap Products Co 601,603 Estech, Inc 507 Exmark Manufacturing Co., Inc 708,809 E-Z Rake, Inc 329,331 Florida Turf-Grass Association 928 FMC Corporation Is. L Lebanon Chemical Corporation 225 Lesco, Inc 522,530 & 523,531 Locke Manufacturing, Inc., 426 
Mallinckrodt, Inc 512,613 MCI Agsystems (Melamine Chemicals) . .327 Metromail Corporation 124 Micro-Trak Systems, Inc 913 Milliken Chemicals 816 Milwaukee Sewage/Milorganite Div 7 Mobay Chemical Corp 411,413,415 Modern Welding 911 Monsanto Company 501,503 National Mower Co., 230 Nice 'N Green Plant Foods, Inc 109 Nor-Am Chemical Co 609 Northrup King Co., 509 
Olathe Mfg. Co Is. M Oregon Fine Fescue Commission 120 Oregon Tall Fescue Commission 122 Palm Industries, Inc 129 PBI-Gordon Corporation 500,502 
Pennington Seed, Inc. of Orlando 828 Perfco Corp 211,213,215 Perma-Green Supreme, Inc 105,107 Physical Measurements Information Div., Equifax 924 Practical Solutions, Inc 627,629 Professional Turf Equipment Is. I P.S.B. Company 4 
Pumping Systems, Inc 111 Pursley Turf, Inc 3A Rainbow Computer Systems, Inc 930 Ransomes, Inc Is. A R.G.B. Laboratories, Inc 912 Rhone-Poulenc, Inc Is. F Ringer Corporation 908 Rockland Chemical Company 505 
Ryan-Cushman/OMC-Lincoln Is. K 
Salsco Welding & Fabrication, Inc 818 
O.M. Scott & Sons Company 406,408 SDS Biotech Corp 219,221 Security Chemical Co 909 Smithco, Inc Is. B 
Snapper Power Equipment Is. C Southern Mill Creek Products Co., Inc. . .114 Specialty Equipment Co 919 Spokane Metal Products 802,804 Spraying Devices, Inc 931 Spring Valley Turf Products 605 Sta-Green Plant Food Company 108 Stauffer Chemical Company 614,616,618 Sunbelt Seeds 806 Sunniland Corporation 826 Terracare Products Co., Inc 113 The Toro Company, Commercial Products Div Is. E 
Trebor Corporation 125 Trendfacts Research 929 3M Company 121 Tuco Division, The Upjohn Co 506,508 Turf Seed, Inc 404 Turfco Mfg. Inc 228 Tuflex Mfg. Co Is. N Tyler Enterprises 428 UAP Special Products 623,625 Union Carbide Agricultural Products 117,119 USS Agri-Chemicals 631 Velotta Uniform Sales, Inc 607 Walker Manufacturing Co 808 Walsh Mfg. Co 926 Westheffer Company, Inc 224 Wheel Spray Corp 223 Yard Arm Equipment 6 Wanner Engineering 925 Weeds Trees & Turf 1,2 Statistics Did you know?... LAWN CARE INDUSTRY statistics indi-cate that, for 1983... Ł Thirty-nine chemical lawn care com-panies in the U.S. grossed more than $1 million. That's an increase of five over 1982. 
Eleven of these companies are headquar-
tered in Ohio, with the industry's No. 1 
company. Ł That's ChemLawn, which reported $200 million in sales. More than 1.3 million homes are served by ChemLawn's 167 branches. Year-round employees, 3700; peak-season, 5200. Ł For 1983, gross sales of the leading lawn care companies in the country was $2.22 billion, an all-time record and a 20 percent increase over 1982 sales. Ł An average of 90.8 percent of our read-ers' accounts were residential in 1983. Pro-
jected, this means that LCI readers serviced 
some 6.4 million home lawns, and more than 7 million total accounts. Ł About 70 percent of all LCOs are involved in disease control, aeration and/ 
or renovation. Ł Just 5.8 percent of LCI readers use a full-blown telemarketing program, though 
21.1 percent use telephone solicitation. Ł Most popular means of advertising in the lawn care industry? Referrals and rebates, used by 78.9 percent of this maga-
zine's readership. Yellow Pages ads were 
second-most popular with 71.1 percent. Ł Just 17.4 percent of the LCOs respon-ding to a questionnaire said they have in-house computer systems. That's down from 25 percent in 1982. Ł A typical LCI reader spends 29.9 per-cent of his gross receipts on labor, 15.7 per-
cent on fertilizers and pesticides, 7.9 percent on fuel and 4.0 percent on advertis-ing. Ł The average LCI reader's pre-tax profit in 1983 was 20.5 percent. Chemical lawn care companies showed profits of 22.2 per-cent, landscape management companies 19.6 percent. z n > to m Z a c C/5 H 70 C/3 X o :> m X H 70 > Copyright ©1983 by Harcourt Brace Jovanovich, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocoy, recording, or any information storage and retrieval system, without per-mission in writing from the publisher. For sale 1977 Chevy C-60, PTO-drive, 350,4-speed, 2-speed rear: $8500. 1978 GMC, Series 6000, pro-pane, PTO-drive, 350, 4-speed, 2-speed rear: $9500. 1979 GMC Series 6000, Kohler 8-hp drive, 4-speed, 2-speed rear: $10,500. All trucks equipped with Bean 10/10 pumps, mechanically-agi-tated 1200-gallon Tuflex fiberglass tanks, 400-foot hose, ChemLawn gun, fiberglass-covered decks, 50-gallon sidemount tank, removable 1200-pound granular bulk bin, radial tires. All trucks have had excellent maintenance, and are ready to spray. Call Rick White (312) 293-1036, or leave message at Hyatt Regency, or through conference message board. Soon, Your Nitrogen Fertilizer May Do A Whole Lot More Than Fertilize... Not all the results are in, but very soon you may find that the best thing to ever happen to your pesticide is the nitrogen in your fertilizer. At MCI AgSystems, we're working on a whole new concept in nitrogen fertilizers. And it could mean some big changes in the way you do business. Changes you're really going to like. 
Come by booth 327 at PLCAA and find out more. MELAMINE CHEMICALS, INC., POST OFFICE BOX 748, DONALDSONVILLE, LA 70346, (504) 473-3121 Tourist's guide TAMPA: Gateway to the Gulf When you touch down at Tampa International Airport, considered one of the most efficient in the country, you're just 12 minutes from downtown. For detailed information about Tampa, your first stop should be the Tampa Chamber of Com-
merce, 801 E. Kennedy Blvd., 
downtown. Tampa is the gateway to South Florida's sprawling West Coast. You'll eventually want to visit Ybor City. Ybor (pronounced Ee-bor) is a small neighborhood on the north side of the business dis-trict that, in 1856, was the birth-
place of Tampa's cigar industry. The main road through Ybor City, a National Historic District, is 7th Avenue. The heart of the 
area stretches from 9th Street to 30th Street. The grandeur of Ybor City, also called the Latin Quarter, has gone to seed. One upbeat development 
is Ybor Square, a cigar factory turned mall that offers glimpses of nostalgia and history. Not any of the cigar factories are left today, but the ones that remain still have a few tobacco craftsmen who hand-roll their product. At 1818 9th Avenue is the old Two of the hotels LCOs are staying in this week are shown above: the Hyatt Regency (foreground left) and the Hilton (back-ground right). Ferlita Bakery building, now the Ybor City Museum. It's open 9 a.m. to noon and 1 to 5 p.m. For details call 247-6323. If you smell a hint of yeast in the air, chances are you're near 
the Anheuser-Busch brewery (tours available) and Busch Gar-dens. The latter offers an array of rides, shows and eating standsŠ plus an exciting, open-face zoo where you can view one of the 
nation's largest collections of exotic animals from 9:30 a.m. to 6 
p.m. For information, phone 
988-5171. The Pabst brewery, 1111 North 30th Street, also offers tours, free 
half-hour sessions from 10 a.m. to 
3 p.m., Monday through Friday. Want to cruise scenic Tampa Bay? The Spirit of Tampa (273-9485 or 229-5420) makes daily breakfast, lunch and dinner cruises. The Island Adventure (251-8008) offers similar cruises. Reservations are needed for both bay excursions. Now, then. What about the res-taurants? In Tampa, you won't run out of them. Here are just a few: Bern's restaurant is famous for "art in steaks." One example is the nine-ounce chateaubriand for something like $20 that comes with French onion soup, salad, potato and home-grown vegeta-bles. Phone Bern's at 251-2421 for reservations. The Colonnade (839-7558) is a family-oriented restaurant with a menu 40 items long. Two favor-ites: fantail shrimp; and fish and 
chips, two can dine here quite nic-ely for $30 or less. Dress is casual. Sicilian and Creole food? Try Selena's (251-2116). A bit of romantic atmosphere plus Cajun entrees including Shrimp Manale. 
Also a wide selection of pastas and a noteworthy selection of wines. In Ybor City, two restaurants stand out: The Columbia (248-4961) is an 11-room, 1600-seat restaurant with a generous selection of foods and an impressive list of Spanish and California wines. Two can eat very satisfactorily for $25-35. Live 
shows, too. The Columbia opened 
around 1900 as a cafe for cigar-makers. Its strolling violin players and dancers are spectacular, and the decor is dramatic. The Spanish Park Restaurant WHAT MAKES THE CUSHMAN GRASS GROOMING SYSTEM WORTH THE INVESTMENT Twenty-two percent more horsepower. Improved performance. Increased work value. Nothing cuts, catches and dumps as fast or as economically. he problem with most mowers is that no matter how fast they cut, your work slows to a turtle's pace when it comes to clean-ing up the clippings. That's why we created the Cushman Grass Grooming System. With it, you can cut, catch, dump and resume cut-ting without interruption. Dual traction assist pedals provide a tight, zero turning radius. A NEW 22-HP ENGINE. At the heart of our Grass Grooming System is the Cushman Front LineŽ mower. And at the heart of the Front Line is a remarkable new 22-hp gas engine. It gives you the power to maintain blade speed through tall grass, dense weeds and other conditions that might stop other mowers. It's built the way you want an engine builtŠtough. The 
crankshaft is forged alloy steel. The cylinder heads are re-
inforced for 
extra strength under stress. And all the 
detailsŠ from the Teflon-coated O-rings and swaged-in-place valve guides to our ex-clusive Clean-Air Induction SystemŠwere designed with one goal in mind. Years of dependable per-formance. FIRST CLASS MOWING. Here's where it all pays off: the quality of a Front Line mowing job. The three cutting blades are positioned to overlap each 
others' swath slightly. So no grass is left uncut. The driver 
can maneuver around bushes, 
trees and sidewalks with in-
credible precision, thanks to 
the Front Line's Dual Traction 
Assist pedalsŠseparate brak-ing for each of the two front 
wheels that gives you a tight, 
zero turning radius. THE FINISHING TOUCH. Mounted to the Front Line's right side is the Cushman Grass 
CaddyŽŠa durable, non-stick A FREE DEMONSTRATION. See the Cushman Grass Grooming System in action. Call toll-free: 1-800-228-4444. polyolefin hopper that collects up to 16 bushels of clippings 
and debris. When it's filled, just back the Front Line up to a truck or 
container, engage the hydraulic control and the Grass Caddy hopper lifts AVi-feet above the ground and dumps. In seconds, you're back on the turf mowing again. And 
you've never once left the The Grass Caddy driver's seat collects up to 16 driver S seal. bushels between All of which dumPs-makes the Cushman Grass Grooming System the world's most labor-saving mower. Every major component is made by Cushman, so you have a single source for service and parts. (248-6138) is another popular tourist attraction. Price range is similar to the Columbia'sŠand you'll score it high on both quality and service. Downtown in the Hyatt Regency Hotel, try the West-wind'r. Seafood and steak selec-tions here are memorable, and a twosome can dine in dandy fash-
ion for $30-40. Among the places where you can dine while watching the freighters is the Seabreeze, an Ital-ian and seafood restaurant owned by the Licato family since the 1920s. Cuban-influenced Spanish foods are the staples of the culin-
ary industry throughout Tampa. Introduce yourself to zarzuela, a T A M P A J V. Ł « A*- . CUSHMAN sort of seafood stew that's par-
ticularly good at Cafe Sevilla in 
West Tampa. Sample some pompano pap-pillot Š pompano baked and 
stuffed with shrimp and lobsterŠ in the Biero family's mural-filled Valencia Gardens, near down-town. Disney World is just 60 miles east. The Gulf Coast is 20 miles west. Thoroughbred races are run at Tampa Bay Downs Tuesday through Saturday at 1 p.m. 
Greyhounds race at Derby Lane at 
6 p.m. daily except Sunday, with 
noon races Monday, Wednesday and Saturday. There's red-hot action at the Tampa Jai Alai Fronton, open 6:45 
p.m. nightly except Thursday and Sunday. You can attend at noon 
on Monday, Wednesday and Sat-urday. Dance spots? You betcha. Two of the popular ones are Thrills, on Dale Mabry Highway, and Con-fetti, on Cyprus Highway. Another good bet is Malio's on 
Mabry Highway. For subdued lounging, check out Jimmy Mac's, housed in a ren-
ovated boom-era home on South Armenia Avenue. Or look in on Breeze's Lounge in the Hyatt Regency for the sounds of jazz 
with the soothing backdrop of an 
in-house waterfall. Mother Nature permitting, there are plenty of water activities. Tampa Bay and the Hillsborough River offer a sun-
drenched wealth of boating, fish-
ing (no license required for salt-water fishing in Florida!) and div-ing possibilities. Plenty of companies rent boats and equip-ment. You'll find much and many of everything to do and see in TampaŠoften described as a working city in a vacation land. 
It's a city that fills the senses to the brim, satisfies its happy citizens 
and beckons visitors to participate in its many-splendored treasures. Enjoy! LCI Advisory Board i Jerry Faulring Hydro-Lawn Gaithersburg, MD ŁOutboard Manne C orporation. I9K3 All rights reserved It works harder because it's built better. Ron Kujawa KEI Enterprises Cudahy, WI Dr. John Street Ohio State Univ. Columbus, OH r1 > Z n > po m z a c C/3 H po <z> X O ? m X 
H PO > PRODUCTS turilon D HERBICIDE New broadleaf herbicide announced New Turflon D from Dow Chemi-cal controls a broad spectrum of weeds, including such hard-to-control species as oxalis, wild vio-let, ground ivy, spurge and ver-onica in cool season turfgrasses, says Vince Geiger, product sales manager for turf chemicals. In addition to excellent weed control, Turflon D is quite immo-
bile in soil; there is minimal chance for damage to ornamental 
shrubs and trees by root uptake. Turflon D, which contains two pounds of 2,4-D and one pound of triclopyr butoxy-ethyl esters per gallon, is the first of a family of herbicides being developed for the professional lawn care 
applicator, Geiger explains. Seed starter is now available Lebanon Chemical Corp. 
announces the availability of Green Gold 11-23-10 Seed Starter with Tupersan. Spokesperson Amelia Eisenhauer stresses that it offers safe and effective crabgrass con-trol and permits grass seeding at 
the same time. Most products, she 
points out, require a 60-day wait 
between application and reseed-ing. Macroscope tells distance height Green Pro Cooperative Services has a six-inch-long macroscope that's super handy for on-site field diagnosis. This instrument makes it easier for the LCO to identify 
the fungi or insects he's trying to combat. The pocket-size unit also enables the user to estimate dis-
tances and tree heights. Options include a portable light stand and camera adaptor. Stainless tanks make life easier Spokane Metal Products sales manager Jim Kuntz stoutly main-tains the superiority of stainless steel tanks over mild steel tanks for the lawn care industry. "These stainless steel tanks," he explains, "can hold herbicide, pesticide and fungicide chemicals 
in a number of compartments. The applicator can accomplish 
any number of jobs in a single 
visit. Sparger or mechanical agita-
tion can easily be added for sprays 
that need continual particle sus-
pension." Extra storage compartments for bulk chemicals, tools and hoses 
can also be added on. And multi-ple compartment stainless steel tanks are the answer to many frus-
trations over how to provide cus-
tomers with a variety of products 
at one time. Other advantages are competi-tive pricing, few man-hours 
devoted to lawn care and zero maintenance requirements. I Complete information is avail-able via telephone. Call (800) 572-3709 in Washington state or (800) 541-3601 elsewhere. New fertilizer is custom-blended Tyler Enterprises, Inc. is intro-ducing a new line of granular fertilizer called Greensward, a custom blend sold in bulk or in bags. Tyler will also continue to supply custom-blended liquid fertilizer along with a wide vari-ety of turf chemicals. For more information, contact Warren Shafer, Tyler Enterprises, Inc., P.O. Box 197, Elwood, IL, 
60421. His telephone is (815) 423-5808. Wide variety of vehicles available Graham Lawn Care Equipment offers a complete line of turf spraying vehicles with different capacities. The unit shown here is mounted on a one-ton truck and is capable of spraying 200,000 square feet per fill from a 600-gal-lon fiberglass tank. All tanks are mounted and engineered to with-stand various road and hazard 
conditions depending on the geog-raphy and terrain in which the sprayer will be used. Other features are a rugged steel tool chest mounted under the truck bed, an electric reel and mechanical agitation via PTO unit 
direct to the truck transmission or by a fuel efficient Kohler auxiliary engine. All units carry a full, one-year warranty. \ Improving both clay and sandy soils Emerald Isle, Ltd. has introduced Sand-Aid, a granular meal for use 
as a soil conditioner to counteract 
compaction, and as a natural organic constituent in topdressing mixtures to increase nutrient and 
moisture retention. It contains a natural carbohy-drate which creates an elec-
trochemical attraction between fine particles in heavy clay soils and causes them to aggregate into 
a less compacted structure. In light, sandy soils where moisture and nutrient leaching can be a 
problem, Sand-Aid acts as an emulsifier and forms a highly desirable porous aggregate. Sand-Aid can be applied by itself or combined with gypsum to counteract soil compaction. It is 
also recommended for the trans-
planting of trees and shrubs. Available in 50-pound, double-strength, plastic-lined bags,it pro-vides an ideal medium and reduces transplant shock. Rights obtained to two new products Nice 'N Green Plant Foods has been named the national dis-tributor for two liquid urea-form-
aldehyde products manufactured by Georgia-Pacific Corp. The first is NG 1515, a clear liq-uid urea formaldehyde solution with an analysis of 30-0-0. It is used to reduce burn during sum-mer stress periods. The second is 
NG6 122, a milky white, light fer-
tilizer suspension with an analy-sis of 18-0-0. This is also used for 
burn reduction and extended nitrogen release. The two chemicals will be pro-duced and shipped from Colum-bus, Ohio; Vienna, Ga.; Crossett, Ark.; and Ukiah, Calif. Visit Nice 'N Green at Booth 109, or call them at (800) 982-1515 (outside Illinois). Mixing Oftanol with turf fertilizer Donn Woods of Sunniland Corp., P.O. Box 1697, Sanford, Fla. has Sunniland 1.5 percent Oftanol with Lawn Fertilizer for sale. After measuring its perfor-mance with unparalleled preci-sion, Woods is confident of the product's efficacy. A 50-pound 
bag, he points out, covers 16,666 square feet. Aerifier improvement over '84 model The new Ride-Aire II from Ryan/ OMC-Lincoln is designed for pre-cision core aerification at up to 12,000 square feet per hour. Powered by an 8 hp commer-cial engine, the Ride-Aire II 
covers 21 inches per swath with a 
core pattern spaced every 3V2 inches, and core penetration up to 3V2 inches deep. Standard tines are Vs-inch diameter, with V2- and Ve-inch tines also available. The Ride-Aire II weighs 670 pounds and is 36 inches wide for convenient maneuverability in tight spaces. For full information, contact the Sales Department, Ryan/ OMC Lincoln, P.O. Box 82409, Lincoln, NE, 68501. Or call (800) 228-4444. Mid-size mower solves problems Walker Manufacturing Co, Ft. Collins, Colo., has developed a mid-size mower to solve the prob-lem of small and medium-size o lawn areas which cannot be mowed with large commercial 
equipment. Walker's unit is available for either 36- or 42-inch cutting wid-
ths. The company says that LCOs have found it to be an ideal "trim-mer" mower for use as a compan-
ion to large field mowers. Features include an unob-structed view of the cutting area, quick maneuverability; a built-in 6.7-bushel grass collection system 
with automatic "full" signal; and out-front mowing. PRODUCTS 11 Grounds machine has several uses A new turf and grounds mainte-nance machine that features four-wheel steering has been intro-duced by Jacobsen Division of Textron. With both front and rear PTOs, the 24 hp diesel-powered G-4x4 
serves as a mobile power source. It has a low profile, wide 53-inch 
track and permanently engaged four-wheel drive. In addition to cutting turf with front-mounted rotary or flail 
mowers, the G-4x4 can operate a 
rotary boom and snowthrower or 
rear-attached spreader and blower. One product can supply eight nutrients Agri-Plex 4X supplies eight plant nutrients which help assure qual-ity turfgrass in four ways, says R.G.B. Laboratories. Agri-Plex 4X helps maintain green color in turfgrass without excessive use of nitrogen; it offers protection against winter dessica-tion; it enhances tolerance to, and 
recovery from, stress conditions; 
and it provides increased resis-tance to diseases. Details are available from: R.G.B. Laboratories, Inc., 1531 Charlotte, Kansas City, MO, 64108. Or call (816) 474-3342. Information on thatch is offered The Ryan division of OMC-Lin-
coln has published "Thatch and Compaction: What You Can Do About It." The 8-page booklet describes the causes and results of thatch build-up, and illustrates equip-ment that can be used to counter the negative effects. For information and a free copy, write Ryan/OMC-Lincoln, P.O. Box 82409, Lincoln, NE, 68501. Three devices can make application easy Micro-Trak Systems is marketing three machines designed to make spray applications easier. The Flow-trak puts the full range of essential spraying 
information at the operator's fin-
gertips: speed, distance, acres worked, gallons of solution 
applied per acre, and total gallons. Calc-An-Acre is a basic system featuring two acre counters with independent resets. A separate key provides a direct readout of ground speed with an accuracy of Vio of a mile per hour. The Flo-Pro Monitor is the per-fect system for keeping track of gun-applied chemicals, root-injected solutions or any other pumped liquids. The monitor fea-
tures multiple inputs, each equip-
ped with two gallon counters. For further information write or call Micro-Trak Systems, P.O. Box 3699, Mankato, MN, 56002; (800) 328-9613. Newest lawn care truck is introduced Denver Leasing and Manufactur-ing has introduced a new truck: the Jet Mixer DL-1300, an inno-
vative stainless steel tank truck. 
The diesel-powered engine uses about half as much as standard gas trucks, says the manufacturer. The tank system is installed on an International Harvester 1654 
chassis; the power train is a low-maintenance IH 6.9-liter diesel coupled with an Allison 545 4-speed automatic transmission. For more information, contact Bob Smith or Steve Tangarud, Denver Leasing and Manufactur-ing, Golden, CO, 80903. Phone number there is (303) 422-7608. New software for lawn care companies Distribution Management Sys-tems, Inc. (DMSI) recently introduced CLCl, a new software approach to chemical and other lawn care services. Included are 
programs for production, invoic-
ing, customer service and labor 
productivity. The package runs in a fixed disk, on-line, fully interac-tive, multi-use environment. Spraying system has five pump options Spraying Devices Inc. has a new Model 500D14-5KE spraying sys-
tem. Some of its features are: rug-ged channel frame, all-fiberglass tank with leak-proof cam latch lid, and stainless steel mechanical agitators. It is available in five pump sizes from 9 to 51 gpm with maximum 
pressure ranging from 500 psi to 
800 psi. Sprayers are powered by engines ranging from 5 through 37 hp with all-electric start. The above units are also available with 1000-gallon tanks. Wand, root feeder added to products Two products of interest to LCOs are being manufactured by Spring Valley Turf Products: a low vol-ume spray wand and a root feeder. The wand is made to attach to a ChemLawn gun and is designed so that the spray nozzle skims one foot above the ground. Several 
nozzles are available. The "Silver Bullet" root feeder is made of stainless steel, thick in 
the shaft for strength but thin with strong needle for fast and easy 
injection into the ground. Trail Hitch makes transporting easier A recently developed Trail Hitch from Lawn Masters enables West-mac aerifier owners to be plugged into the back bumper of any vehi-cle for towing and backing with-><msm-< ><«Ł»-< j SALE-SALE-SALE j | Hannay 12 Volt base mount reel j motors, $100.00 (new). Regular I $160.00. FMC (John Bean) parts j j and pumps at discounted prices, j ! Hypro pumps parts and accesso- ' | ries at 25% discount. Call: Strong j Ent., Inc., Collect: (305) 264-5525. '-^tm-> ? Z n > 73 m z a c C/3 H 73 *< </> X O ? m X H 73 > '¿¡¡S* lisi A T I ON Vjl Software Fleets Vour demands We Offer the Following Lawn Care Systems: Ł ROUTE MANAGEMENT Ł PROSPECT SALES ANALYSIS Ł GENERAL ACCOUNTING Ł GENERAL LEDGER Ł PAYROLL y VISIT US AT BOOTH 112/PLCAA AGRIS CORPORATION 1000 Holcomb Woods Parkway Roswell. GA 30076 TOLL FREE (800) 647-3601 12 - PRODUCTS < OC H 
X w o X C/3 OC H CO D Q Z w oc < u Z £ < out jack-knifing. In just 60 seconds, the unit can be plugged into a vehicle via a high-speed swivel wheel that drops down for safe transport. The unit eliminates the need for a trailer, straps and/or lifting the Westmac off a vehicle. Trailer designed for lawn aerifiers A rugged utility trailer has been introduced by Professional Turf 
Equipment, Normal, 111. It is perfectly suited for trans-porting aerification equipment or mowers, according to Steve Der-rick. Each trailer is equipped with a fold-down tailgate, and can be 
built to custom size specifications. Efficiency key to three products Three products being made by Mal-linckrodtŠVorlan, Duosan and DymetŠare becoming more popu-lar because of their efficiency. Vorlan's effectiveness on leaf spot, red thread, dollar spot and pink snow mold is efficient because it takes so little and lasts so long. Duosan can control 17 dis-ease problems on turf, trees and shrubs; Dymet is effective on 25 insects of turf, trees and shrubs. For more information, write P.O. Box 5439, St. Louis, MO, 63147; or call (800) 325-7155. Popular mower adds fourth wheel The 1985 Cushman Front Line available Mower will be in a four-wheel version, according to an announcement by OMC/Lincoln. When your priorities are Fast, Effective Aeration in a low Maintenance Aerator HOOK-UP - 1 7/8" J|| Iv J/d/Ji j, f COUPLING. 200 LB )H|| ' ' TONGUE LOAD ^ ' * ^^^ ' ^ ' AERATING PATH - 25" 1 * I WEIGHT - 520 LBS WEIGHT PLATES - 6@40 LBS EA Specify Dedoes Model 3078 This rugged, low cost unit features solid steel construction, our patented hinged tine, and an adjustable transport wheel and jack. The Model 3078 can aerate 55,000 sq. ft. per hour at 5 m.p.h. producing a standard 287,500 holes per acre, 2%" to 3" deep. More tines can be added to produce up to 479,000 holes per acre if needed. An additional 5 weight plates can be added to obtain proper tine penetration. Ł peooes INDUSTRIES INCORPORATED 1060 W. West Maple Rd., P.O. Box 575 Walled Lake, Ml 48088 313-624-7710 OUT OF STATE 800-521-7086 Advances in Turfgrass Pathology published by HARCOURT BRACE JOVANOVICH PUBLICATIONS in cooperation with Dr. B. G. Joyner, Dr. P. O. Larsen and Chemlawn Corporation $27.95* (hardcover) ADVANCES IN ' TURFGRASS RATHOLOGY Efes This extensive volume contains chapters on: Ł turfgrass diseases Ł cool v.s. warm season pythium blight and other related pythium problems Ł snow molds of turfgrasses Ł fairy hngs 
Ł leaf spot of Kentucky Bluegrass in Minnesota 
Ł initial and filed fungicide screening 
Ł turfgrass disease resistance 
Ł PLUS MUCH MORE! ADVANCES IN TURFGRASS PATHOLOGY is a compilation of more than 23 reports and discussions by the nation s leading turfgrass pathologists. Explore the diseases that attack turfgrass. Find out how to conquer the battle of turfgrass diseases. KEEP CURRENT WITH NEW IDEAS ON HOW TO HANDLE TURFGRASS PROBLEMS WITH ADVANCES IN TURFGRASS PATHOLOGY. COPIES LIMITED Š DON'T DELAY! Return this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 YES! Please send me copy(ies) of ADVANCES IN TURFGRASS PATHOLOGY. Name. Address. City Phone -State . -2p-$27.95* hardcover Quantity rates available on request. A check or money order for. Js enclosed. 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling. Please charge to my Visa, Master Card, or American Express (circle one) Account Number Expiration Date. Please allow 6-8 weeks for delivery. The four-wheel version includes tires that are two inches wider than on the three-wheel models. With this model, customers can have the same precision cutting unit, with the extra flotation of the four wheels when conditions war-rant. The turning radius with four wheels is still zero. Gas-engine models of the 1985 Front Line Mower also feature a new 22 hp OMC engine, which boosts tractor power by 22 percent with a 35 percent increase in avail-
able power to the mower deck. Compact spray rig designed for lawns The PSI E-103 lawn and ornamen-tal spray rig is designed for use 
where a 35-foot spray is needed. 
Other uses of the unit are: root 
feeding, watering and complete lawn service, and low volume 
herbicide applications. With a simple adjustment of the bronze pressure relief valve 
and the change of a spray gun, flow can be regulated from 1 to 10 gpm. Pump, motor and hose reel 
are all mounted at the end of the frame for maximum accessability. For complete information, con-tact Pumping Systems Inc. at P.O. Box 2368, Columbia, MD, 21045, or phone (800) 638-1769. Herbicide and insecticide new Vertagreen Professional Use with 
Ronstar and with Oftanol are U.S. Steel's newest products for the lawn care market. Professional Use with Ronstar provides preemergent control of crabgrass and goosegrass. Three hundred pounds treat one acre. 
Professional Use with Oftanol is an insecticide combination for long-lasting control of chinch 
bugs, mole crickets and larvae of Hyperodes weevils, sod web-
worms and billbugs. EPA approves use for insect implant Recent approval by the EPA pro-vides greater diversity for Acecap 97 systemic insecticide implants. The new label allows for: expanded list of host trees; 
expanded list of insects con-
trolled, including bronze birch borer; and a new mini-Acecap 97 tiny V4-inch diameter for use in small trees. For more information, visit the C.S.I, representative at Booth No. 824. 'Thoroughbred' of all lawn grasses Finelawn Turf-Type Tall Fescue has narrow, tapered leaves and brighter green color, according to Fine Lawn 1 Research. It also has toughness that adapts to heat, drought, shade, cold and stands up to heavy traffic. 'Man of the Year' Jerry Fa ulring LCI publisher Bob Earley (left) presents Hydro Lawn president Jerry Faulring with a plaque as "Man of the Year." Golf equipment salesmen lack 'touch' for lawn care Ways to find, sell, and service the lawn care company were vigor-ously discussed by 35 manufac-turers, distributors, and lawn care operators on Monday afternoon. The panel session was held in conjunction with the Professional Lawn Care Association of Ameri-ca's pre-convention program. The consensus of the panel was that more salesmen are needed to do the job. "We need more people approaching customers than the 500-600 salesmen turf equipment companies have today in the U.S.," said Ted Smith of Smithco. Proving the point were Steve Derrick of Professional Turf Equipment and Keith Weidler of 
The ShurLawn Co., who both said Captain James A. Lovell was one of the heros in America's race 
to the moon. But in Tuesday morn-ing's keynote speech to the over-flow PLCAA Convention, he fasci-nated earth-bound lawn care 
operators with vignettes of outer space derring-do. Now gray-haired but appearing fit and at-ease in front of capacity 
gathering, Lovell tied his presenta-
tion to the lawn care industry. Lovell's involvement in the space program, ending in 1973 
when he retired to begin a career as a businessman, paralleled the 
growing awareness of profession-ally maintained lawns in the United States. From the velvet black of outer space, to the gray of the moon's surface, Lovell kept the LCOs of 
the conventionŠthose people re-sponsible for keeping things 
greenŠglued to their seats with a detailed narrative of his final mis-sion, Apollo 13, the flight that was they have never been called on by an equipment distributor's 
salesman. "If it breaks, we have to fix it our-selves or have a replacement 
ready," said Bob Kapp of Kapp's Lawn Care. "We can't wait for dis-tributor service." Harold Block of Storr Tractor thinks his company has discov-ered the way to reach lawn care companies and other incremental 
customers. "We have added 25 dealers in the New York Metropolitan area just to go after incremental busi-ness," Block said. "The golf sales-men stick to golf, the new dealers go after lawn care and landscape contractors." aborted because of an explosion. America's space program has changed dramatically in recent 
years, he said, becoming more of a commercial enterprise. "The shuttle goes up and the only thing we throw away is the 
tank. The rest comes back," he pointed out. The recovery just days ago of two wayward satel-lites underscored his point. Cost-ing $40 million each, the insurer was willing to gamble $10 million on their successful recovery. Lovell's comments highlighted a morning session that started on somewhat of a disappointing note due to the absence of PLCAA President John Kenney who was unable to attend because of an ear ailment. Vice-president Bill Fischer got the session rolling, however, with the announcement that more than 1300 participants had already reg-istered with 136 exhibitors in 
attendance. "There are more Jerry Faulring of Hydro Lawn, Gaithersburg, Md. was named 1984 "Man of the Year" by LAWN CARE INDUSTRY magazine Tues-day afternoon at the PLCAA convention. "In a voluntary capacity, Jerry has done more than anyone else 
for the industry," said LCI pub-lisher Bob Earley in presenting the 
award. Faulring, one of the founders of the PLCAA, was elected its first president, and served for 2V2 years. "I saw some jobs I thought needed done," Faulring recalled. "I saw the need and the desireŠ 
maybe it was even selfishŠto "The dealers are responsible for their inventory, but we help them set up small shows and use direct 
mail to locate new business," Block said. "It has been a success." "We need more input from lawn care operators," said Clarke Staples of Cushman/Ryan. "Users, 
distributors, and manufacturers 
need to regularly discuss the needs of the lawn care industry." "First, manufacturers have to decide which landscape market they are after," said Derrick. "There are big differences between lawn care and lower vol-ume businesses. We need your equipment and you need our busi-ness. There is much that needs to be discussed." ladies present than we've had be-fore and we're very proud of this," Fischer said. PLCAA Executive Director Jim Brooks commented that the show 
is 45 percent larger than the year before. "It's going to take you a while to get around to all the show," he noted. Noteworthy in the morning ses-sion was the recognition given to several key people in the industry. Dr. Bob Miller of Chem Lawn presented Glenn Bostrom of Bos-trom management, Chicago, with a plaque recognizing his efforts in 
getting the association off the 
ground six years ago. The full house awarded the former PLCAA 
executive director a standing ovation. "I should not be receiving this award," Bostrom said. "It was the staff that did the work and I'm get-ting the credit. It's a thrill know-ing that I got a start with all of you 
in the early years." cause the industry to become more recognizable. "Having the PLCAA has certain-ly made others realize the indus-try is an entity. And from that has flowed the opportunity to ad-vance, because I'm part of that industry. "Lately, my involvement in the PLCAA has diminished," he noted, "but it's been more than offset by my involvement with the 
Pesticide Public Policy Founda-
tion (PPPF)." Faulring is a native of New York State. He and wife Paula, who is in Tampa with him this 
week, have four children. Stalking the floor from page 1 Ł "If you have a show in Tampa, all the regional managers want to go," says Paul Mengle of Lebanon Chemical. So he's been joined in Tampa by Stanley Kleczynski, Randy Rogers, Ed Price, Harry Mathis and Roger Bechle. Lebanon, incidentally, will soon be offering its own Oftanol product, a granule formulation in combination with fertilizer. Ł Five Ciba-Geigy sales repre-sentatives stand ready to answer your questions about Subdue and diazinon. And also about Tri-umph and Banner, both of which are awaiting EPA registration. 
They are: Joy Fulmer, Hugh Hardie, Tino Lopez, Jeff Mellinger 
and Tom Nash. Ciba-Geigy, inci-dentally, was sponsor of the air-port-Tampa bus you may have rolled in on to the convention 
hotels. Ł Bill Newton of Bunton says their booth features 1985 mid-size 
mowers, all of which have a safety control stop device, spindle covers, a new blade engagement 
system and a new speed engage-
ment system. Besides the prod-ucts already being produced, Newton indicates that Bunton will soon be offering a new riding 
gang mower. Ł Sta-Green is pushing its com-plete line of granular fertilizer/ 
pesticide products. Another pitch 
you'll be hearing if you visit their 
booth is that Sta-Green can custom formulate, says Denny Reese. Joining Reese on the show floor is Tim Orton, Dick Gethin and Wayne Collins. Ł Mobay Chemical is offering new literature at its booth, accord-
ing to Allen Haws. One is a door-hanger, the other an Oftanol pre-sell brochure for consumers. 
They can be ordered in large 
quantities, and also can be indi-vidualized. Lovell comes down to earth for lawn care presentation Nominees facing voters in this week's elections Several of the key officials in the Professional Lawn Care Associa-tion heirarchy are due to change this week as the organization holds its annual election. Here is a rundown of the candidates who have been placed up for office by the Board of Directors' Nominat-ing Committee: Nominated to the office of pres-ident was Bill Fischer while Jim Marria was named to run for vice-
president. Keith Weidler will run for secretary-treasurer, and Jerry 
Garnett associate director. Up for three-year terms on the Board are 
Dr. Paul Schnare and Paul Moore. Continuing as members of the board are Charlie McGinty, Jim Sackett, Dr. James Wilkinson, Dr. 
Robert Miller, Paul Davarede, A1 Rumbo and Max Graham. Concluding their terms with the election of new officers is 
immediate past president Don Burton, associate director Bob 
Scobee and directors Paul Bizon 
and Des Rice. Current president John Kenney assumes the imme-diate past president duties. BILL FISCHER, 38, has been nominated to move from vice-president to president. "If elected, I'd like to start out with a planning session and pri-
oritize our goals," says Fischer, a graduate of the University of Illi-nois in horticulture. "High on that 
list is member services. Jim Brooks has done a wonderful job 
with the resources we've given him, but it's time to start doing a few things well, and not every-
thing mediocre. "We're trying to do all things for all people now, and that's typ-
ical of a new, small organization. 
But we need to organize and con-
tinue to provide member services, 
plus determining exactly our mis-
sion." Fischer founded Spring Green, Naperville, 111., in 1977. The orga-
nization now has 75 franchises in 10 states and continues to grow by leaps and bounds, making it one of 
the largest lawn care companies 
in the country. Fischer is married with two daughters. JIM MARRIA, 35, was nomi-nated to ascend from secretary-
treasurer to vice-president. "If elected, I think it's my duty to promote the association and build its membership so we have a strong voice to help protect the 
industry from anti-pesticide 
groups and others," Marria says. His inauguration into lawn care came in the early 1970s with Davey Tree in Kent, Ohio, where he met a former PLCAA presi-
dent, Marty Erbaugh. In 1976, he 
and partner Gary Mack formed 
American Lawn of Maryland, and 
in 1978 Marria struck out on his 
own to form Perma-Green, Boise, Ida. Marria's business now has five branches and more than 100 employees. Marria leaves finances in good shape. "Much better shape than 
we were in last year, actually," he says. "We're starting to become a little more stable." He is married and has two teen-age sons. KEITH WEIDLER, 46, was nom-inated for secretary-treasurer. "The PLCAA," says the head of Shurlawn, Omaha, Neb., "pro-vides member services in terms of 
the things necessary to operate a business efficiently and profita-
bly. "One of the prime benefits of membership in the PLCAA is knowl$dge of the important reg-ulatory developments that will be coming alongŠand what we can do to prevent problems for out-
selves." Weidler describes the national show as a valuable means for 
operators to pick up information not only in classroom situations, but also in the exhibit areas. "We're coming of age as an industry and as an organization," he observes. "I think we're going to see a lot of new product releases timed for the exhibit portion of the PLCAA's national convention. 
That's quite a statement for the 
PLCAA and for the industry itsalf. "In the past, many companies have used the national golf course shows to release new products. But now they're recognizing the 
lawn care industry as a moving 
force in today's turf world." Weidler speaks enthusias-tically of manufacturer support: "Manufacturers are supporting the PLCAA show, and I can see 
nothing but good coming from 
that as we grow both in mem-bership and in numbers of manu-facturers who expend their efforts 
to meet our specific needs." JERRY GARNETT, 36, has been nomin@ted for associate director. Garnett, of Rhone-Poulenc, says that, "The PLCAA, as a young and growing organization, 
needs to unify its efforts to profes-sionally represent itself as a responsible industry. "The pesticides being applied are very much a matter of public SERVICE MANAGER WANTED Florida license required, for new branch office in central Florida of major lawn care company. To apply, leave your name, address and phone number at the LCI booth (#1-2). concern because they are in the domestic environment. The lawn care industry needs to be seen pol-icing itself well, and to be estab-lishing high standards. "Because the PLCAA is made up of enterpreneurial-style busi-
ness people, they may not have access to the sort of expertise that industry has in dealing with reg-ulatory affairs. Therefore I would see a real need for the PLCAA and industry to join forces to ensure thorough professionalism in the 
application of pesticides in the urban environment. "Part of my role on the board as a representative of industry would be to foster and encourage 
the participation of the supplying 
industry. And I insist on a very high ethical standard," Garnett continues. "I look forward greatly to my term of office. It should be excit-
ing. And very rewarding, too, in trying to establish policies which should serve as the foundation on which a code of ethics can be built. "That's particularly important, since so many environmental PRODUCTS Optimism from page 1 expecting another very good yearŠabout a 50 to 75 percent growth on top of a 10,000-account base." Nate Robinson of Leisure Lawns, Dayton, Ohio, is guarded in his optimism. "1984 was excellent: we did what we wanted to do," he notes. "But, by the very nature of busi-
ness, that sometimes isn't good 
enough. We'd like to be able to action groups treat ethical organi-zations with suspicion. But if we 
establish some good guidelines and approach this professionally, we can do the job." PAUL MOORE, 53, of Lawn Green is a candidate for the 
PLCAA board of Directors. "The PLCAA has already done an excellent job for the relatively 
short time it's been in existence," he comments. From his office in Las Vegas, Nev., Moore speaks highly of the present board and the PLCAA's achievements to date. "It's done a lot for its mem-bership, especially the smaller operators like myself. The health 
and welfare insurance we're get-ting nationally, and our insurance plan, are good examples," he says. "The debt collection practices are good, too. We use them, and they're very successful for us. "I like the way the PLCAA keeps us informed on develop-ments within the industryŠand how it works closely with the 3PF. "One of the things on the agenda for our next board meeting 
is a plan to issue an information bulletinŠprobably 10-12 times a yearŠto all the home and garden editors throughout the country." DR. PAUL SCHNARE, 39, is president of Accu-Spray, Cape Girardeau, Mo. He is also up for a slot on the board. "The PLCAA has been very active nationally," notes Schnare, who has three degrees from the University of Missouri. "But I 
believe we could be conducting more activities at the local level. "Our membership is growing, so we're getting big enough now to 
be of greater service to operators locally." reigns surpass our expectations." Bob Parmley sees industry growth through diversification. "We're doing winter lawn mower service," says Parmley of Tempo 21, Cicero, 111. "The biggest problem with that is educating the customer. "So I'm encouraged, looking ahead to next year. I don't see the 
growth we had last year or five 
years ago, but I do see growth." Compact spray rig is for The PSIE-103 Lawn and Ornamen-tal Spray Rig is designed for use by lawn care operators, landscapers 
and nurserymen who need a spray 
rig fully capable of spraying shrubs and trees up to 35 feet; root 
feeding, watering and complete lawn service; and low volume her-bicide applications. With a simple adjustment, the operator can vary his output from 1 gpm to 10 gpm. The compact design of the E-103 enables the operator to easily slide the unit in or out of a 
standard pickup or van and free 
the vehicle for other uses. With pump, motor and hose reel all mounted at the end of the frame, the operator has maximum access-ability to his equipment. For complete information con-tact Pumping Systems, Inc., P. O. Box 2368, Columbia, MD 21045. 
Or phone toll-free (800) 638-1769. Everything you need to know and more: @Vertagreen Professional Turf Products We Mähe Good Things Happen! INNOVATIVE FERTILIZER COMBINATIONS Vertagreen Professional Use We are totally committed to providing you with the best fertilizers and most innovative fertilizers-herbicide and insecticide combinations in the professional lawn care industry. USS Vertagreen Professional Turf Programs are developed to meet individual needs. Recommendations are based on soil types, turf varieties and climatic conditions. Product selections cover a wide variety of organic and inorganic sources, as well as potash, both muriate and sulfate. Micronutrient levels are tailored to specific turf grasses and vary 
on a geographic basis. Our ability to impregnate our ^^ formulations with the leading herbicides offers you products that perform double 
duty. They provide sustained feeding of the turf while controlling crabgrass and most common lawn weeds. ate When we incorporate the most popular insecticides in the industry with our fertilizers you have a line of products 
that do two jobs at one time! Effective, long-lasting control of lawn insects and extended feeding of turf. For Sales and Service Call: Northeast Southeast Florida Southwest Midwest 301 / 789-3000 919/273-3671 
813/424-2231 
713/686-5557 312/757-6100 PRODUCT SQ. FT. COVERAGE (50 lb. bag) 19-5-9 9,500 50.00% Organic 18-4-10 9,000 50.00% Organic 12-4-8 6,000 35.00% Organic 16-4-8 8,000 8.00% C.R.N. 19-5-9 9,500 9.50% C.R.N. 20-5-10 10,000 12.00% C.R.N. 21-6-6 10,500 5.00% C.R.N. 25-5-15 12,500 10.00% C.R.N. 20-8-8 10,000 7.00% C.R.N. ] 30-4-8 15,000 10.00% C.R.N 32-2-3 16,000 6.00% C.R.N. ]_20-0-15 10,000 HF 20.00% C.R.N. 30-0-10 15,000 15.00% C.R.N. I 33-0-11 16,500 7.00% C.R.N. 22-0-16 11,000 11.00% C.R.N. 20-4-12 10,000 12.00% C.R.N. EFFECTIVE HERBICIDE COMBINATIONS PRODUCT ACTIVE INGREDIENT FEATURES 28-3-8 2,4-D/MCPP Controls problem weeds while fertilizing turf. 16-4-4 Atrazine Weed control for St. Augustine and centipede lawns. 16-6-8 Balan® Controls crabgrass. 26-4-4 Balan® For pre-emergence control of crabgrass. 19-4-4 Trirnec Broadleaf weed control. 15-5-5 Dacthal® Pre-emergence crabgrass control. 19-4-8 New! Ronstar® Pre-emergence crabgrass control. 18-5-9 New! Tu persan® Controls crabgrass and foxtail seedlings. VERSATILE INSECTICIDE COMBINATIONS PRODUCT ACTIVE INGREDIENT FEATURES 26-4-6 Dursban® Controls sod-webworms, chlnchbugs and crickets. 20-4-4 Dlazinon® Controls aphlds, flea beetles and chiggers. 19-5-5 New! Oftanol® Controls white grubs, chinch bugs and insect larvae. Custom Formulations, Too! If you don't see what you want, just ask for it. We have the ability to develop and produce almost any type turf fertilizer you require. As you can see, we already provide the most versatile line of custom tailored fertilizers and combinations in the professional lawn care industry. We're truly all things to all people. Just give us a call and tell us your needs. Circle No. 152 on Reader Inquiry Card See us at the PLCAA SHOW, Tampa, Booth 631. Agri-Chemicals Division of United States Steel P.O. Box 1685, Atlanta, GA 30301 Howard Johnson Enterprises, Inc. THE CUSTOM FORMULA PEOPLE 'P.O. Box 67 Viroqua, Wl 54665 608-637-7062 Custom tailored