'20/20' SUIT $15,000 SEED MONEY RAISED ChemLawn, ABC settle out of court The national television net-work ABC has settled out of court in the '20/20' lawsuit brought against it last summer by Chem-Lawn Corp., Columbus, Ohio. In the suit, ChemLawn claimed a misrepresentation oc-curred during an early August airing of the network's "20/20" newsmagazine format television show, when a company truck was shown early in the telecast as a lead-in to a report on 2,4,5-T. ChemLawn protested the "infer-ence" that the herbicide was being sprayed on lawns by the 
company. The federal Environmental Protection Agency has said that 2,4,5-T has the potential to cause birth defects in humans. The 
herbicide has been banned from home lawn use since the early 
1970's, and ChemLawn does not use the chemical in its lawn care 
programs. ChemLawn's suit did not specify a sum, but ABC has agreed to give $20,000 to the Pharmacology College of Ohio State University to study the ef-fect of pesticides on humans. "Just the fact that ABC was willing to settle is significant, and a moral victory for the lawn 
care industry," a ChemLawn spokesman told LAWN CARE INDUSTRY. Industry association is formed The lawn care industry got a shot in the arm last month when 42 persons representing 25 lawn care companies across the coun-try met at a Holiday Inn in Fort Mitchell, Kentucky and took the first steps towards organizing a national lawn care association. The companies in attendance collectively kicked in a total of $15,000 seed money to get the association off the ground. Jerry Faulring, of Hydro Lawn, Gaithersburg, Md., was unanimously elected president by those lawn care businessmen in attendance. Doug Baker, of Leisure Lawn, Inc., West Carroll-ton, Ohio was elected vice presi-dent. John Latting, of Lawn 
Groomer, Normal, 111. was elec-ted secretary-treasurer. Elected to the board of direc-tors were: Don Burton, Lawn Medic, Inc., Bergen, N.Y.: Larry Brandt, Spray-A-Lawn, Cincin-
nati, Ohio; Rick Eldred, A-Perm-
o-Green Lawns, Inc., Austin, Texas; Dave Murphy, Green Valley Co., Shawnee Mission, 
Kan.; Dr. Paul Schnare, Atkins 
Lawn Pros, Columbia, Mo.; Rick White, Village Green Lawn Spraying, West Chicago, 111. Also: Ron Zwiebel, Chem-Care Lawn Service of Alabama, L4WN m ^Ml Serving lawn maintenance Ł Jm^/kl and chemical lawn | care professionals. INDUSTRY JULY 1979 Ł VOL. 3, NO. 7 Ł A Harvest Publication Inc., Birmingham, Ala.; Gordon Ober, Davey Lawnscape Service, 
Kent, Ohio; J. Martin Erbaugh, 
Lawnmark Associates, Penin-
sula, Ohio; and Steve Derrick, Lawn Groomer, Normal, 111. All officers and directors will serve on a temporary basis and act as a steering committee to lead the association through its 
formative stages. Others in attendance at the meeting held in the Cincinnati metropolitan area included: Paul Hairston, Vitalawn, Inc., Jeffersontown, Ky.; Pat Lore and Stan Weber, Lawn-A-Mat Chemical & Equipment Corp., Westbury, N.Y.; Jerry Amstutz, Spray-A-Lawn, Inc., Orrville, Ohio; Ronald Baker, Doug Halterman and Harry Sloan, all 
of Leisure Lawn, West Carroll-ton, Ohio; Bob Kautzman, Lawnco, Inc., Brooklyn Heights, Ohio. Also: Howard Evers and John Hayes, Tru-Green Corp., East 
Lansing, Mich.; Ronald Collins and Joe O'Donnell, R.W. Collins, Inc., Satellite Beach, Fla.; Tom 
Brune, Atwood Lawn Spray, Inc., 
Sterling Heights, Mich.; Fred Rowley, Rollins Lawn Care, Atlanta, Ga.; John L. Cruse, Jr., Easy Lawn Co., Kettering, Ohio; Jim Duncan, A-Perm-o-Green to page 24 LCI SURVEY Four of five firms fertilize dry, two of five liquid, many do both Almost 80 percent of lawn care firms use dry application fertilization in their lawn care programs, and 44 percent use li-quid application fertilization, ac-cording to a recent survey con-
ducted by LAWN CARE INDUSTRY. In an earlier survey con-ducted by the magazine, 35.9 per-cent of the respondents said that they used both dry and liquid ap-
plication fertilizing in their pro-grams. Also in the survey, conducted late last year, 72 percent of the respondents said they offered disease control as part of their lawn care program. In a 1977 sur-vey conducted by the magazine, 
65.5 percent of the respondents said they offered disease control. In last year's survey, 56 per-cent of the respondents said they 
offered soil testing as part of their program. In the year-earlier survey, 48.3 percent of the respondents said they of-fered soil testing. Other lawn care services and percentages of survey respon-
dents who offer them include: 
aeration, 51 percent; seeding 65 percent; dethatching, 53 percent; rolling, 34 percent; mowing, 55 percent; watering, 19 percent; liming, 57 percent; snow removal, 30 percent; weed con-trol, 93 percent; insect control, 87 percent; pre-emergence crab-grass control, 83 percent; soil conditioning, 37 percent. According to LAWN CARE INDUSTRY market research 
manager, Clarence Arnold, the survey is based upon a 24.4 per-cent response to 952 question-naires mailed last year. Which services do you perform? Weed control Insect control QUICK STARTS Pulse reports chart March buying page 2 Turf disease symposium draws 150 page 6 Chipco 26019 registered for lawns page 6 
McDonough's Malizia elected OPEI president page 9 The ins and outs of irrigation page 18 Roundup, Pennfine team up page 22 MEMOS 2 NEWSMAKERS 4 MEETING DATES 8 
MONEYWISE 19 
MARKETING IDEA FILE 20 COST CUTTINGS 21 TOOLS, TIPS & TECHNIQUES 25 PRODUCTS 27 Pre-emergence crabgrass control *288* IW HG-9HISNV1 1SV3 9G18 IDS HQS 602 industry in Pittsburgh, continuing series of in-he lawn care business tv, potential lawn care there and how they go Dry fertilizing Disease control Seeding Liming Soil testing Mowing Dethatching Aeration I ' 4< j Liquid fertilizing ŁŁHH 37% Soil conditioning Rolling IHMP msir 30% Snow removal 19% PULSE REPORTS LCI survey charts March purchases Respondents to a recent sur-vey conducted by LAWN CARE INDUSTRY said they purchased $3,674 worth of turf fertilizer in the month of March. Results for this second LCI "pulse report" series are based upon figures submitted anony-mously by 71 respondents. This represents a 29 percent response 
for the 245 questionnaires mailed to readers of LAWN CARE INDUSTRY, according to LCI 
market research manager Clarence Arnold. For the survey, 61 respon-dents said they purchased $224,-147 worth of turf fertilizer, which produced the $3,674 average pur-
chase figure. Twenty-three respondents said they purchased $7,526 worth of tree fertilizer, for an average purchase of $327. For pre-
emergence herbicides, 42 respondents said they pur-chased $74,905 worth, for an 
average purchase of $1,783. For post-emergence herbicides, 31 
respondents said they purchased $17,963 worth, for an average of 
$579. For fungicides, 21 respon-dents said they purchased $9,017 
worth, for an average purchase of $429. For turf insecticides, 29 respondents said they pur-
chased $42,813 worth, for an average purchase of $1,476. For tree insecticides, 31 respondents said they purchased $16,827 worth, for an average purchase 
of $543. For turf seed, 38 respondents said they purchased $161,809 worth, for an average purchase 
of $4,258 (however, one respon-dent said he purchased $100,000 
worth himself). For sod, 22 respondents said they pur-chased $39,760 worth, for an average purchase of $1,807. For trees, 28 respondents said they purchased $163,158 worth, for an 
average purchase of $5,827. For 
ornamentals, 34 respondents said they purchased $267,173 worth, for an average purchase of $7,-858. For soil amendments, 20 respondents said they pur-
chased $25,489 worth, for an 
average purchase of $1,274. For irrigation pumps, six respondents said they pur-
chased $20,235 worth, for an 
average purchase of $3,373. For sprinklers, 11 respondents said they purchased $7,739 worth, for an average purchase of $704. For 
irrigation pipe, eight respon-
dents said they purchased $10,-437 worth, for an average pur-chase of $1,305. For irrigation 
controls, seven respondents said they purchased $4,828 worth, for an average purchase of $690. L4WN G1RE INDUSTRY Editor: ROBERT EARLEY Associate Editor: BRUCE SHANK Technical Editor: RON MORRIS Assistant Editor: DAN MORELAND Graphic Director: RAYMOND GIBSON Publishing Director: RICHARD J. W. FOSTER Executive Editor: DAVID J. SLAYBAUGH Research Services: CLARENCE ARNOLD Advertising Production: CHRIS SIMKO MARKETING/SALES Circulation & List Rental: TERRI HUTSENPILLER (216) 651-5500 Marketing & Merchandising Services: FRAN FRANZAK (216) 651-5500 New York Office: BRIAN HARRIS (212) 421-1350 757 Third Avenue, New York, N.Y. 10017 Midwest Office: JOE GUARISE, JEFF DREAZEN (312) 236-9425 333 N. Michigan Ave., Chicago, Illinois 60601 Southern Office: DICK GORE (404) 233-1817 3091 Maple Dr., Atlanta, Ga. 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DOROTHY LOWE (216) 651-5500 9800 Detroit Ave., Cleveland, Ohio 44102 CORPORATE OFFICERS Chairman: JAMES MILHOLLAND JR. President: HUGH CHRONISTER Senior Vice President: BERNIE KRZYS 
Senior Vice President: DAYTON MATLICK Vice President: CHARLES QUINDLEN LAWN CARE INDUSTRY is published every month by The Har-vest Publishing Company, a subsidiary of Harcourt Brace )ovanovich, Inc. at 9800 Detroit Ave., Cleveland, Ohio 44102 (216) 651-5500. Copyright © 1979 by The Harvest Publishing Company. All rights reserved. The contents of this publication may not ne repro-duced either in whole or in part without consent of copyright owner. Controlled circulation postage paid at Cleveland, Ohio. SUBSCRIPTIONS: to Lawn Care Industry are solicited only from owners, managers, operators, buyers, merchandisers, agronomists, technicians, dealers, distributors and manufacturers of products associated with the lawn care and maintenance business. Position ana company connection must be indicated on subscription orders. Publisher reserves tne right to approve all subscription re-quests. Single copy cost $1.00 for current issue. All back issues $1.25 each. Foreign $1.25. Subscription rates: $10.00 one year, $18.00 two years, $23.00 three years. Group and foreign air mail rates available on request. SUBSCRIBERS: Send chanve-of-address notices, correspondence regarding subscription service to Fulfillment Manager. Lawn Care Industry. 9800 Detroit Ave., Cleveland, Ohio 44102. Change of Address notices should be sent promptly, provide old as well as new address, attach address label from recent issue. Please allow one month for change of address to become effective. POSTMASTER: Please send form 3579 to Fulfillment Manager, Lawn Care In-
dustry, 9800 Detroit Ave., Cleveland, Ohio 44102. The Harvest Publishing Company, a subsidiary of Harcourt Brace Jovanovich, Inc., publishers of WEEDS TREES & TURF, PEST CONTROL. NPCA Extra. GOLF BUSINESS. HARVEST MEMOS What is the lawn care "saturation point?" When many lawn care businessmen operating in major metropolitan areas look over the single-family home statistics in their area, they probably tend to drool over all of the potential business just sitting there waiting there to be picked up. For example, an area with a population of one million might have 250,000 single-family homes. With some quick figuring, a lawn care 
businessman might determine that between 15,000 and 25,000 homes are already receiving a lawn care service, so that means well over 200,000 homes are still available for his new 
business. Right? Probably not. Stastics for the industry show that perhaps 10 percent of all single-family homes are now receiving some kind of lawn care. In very mature markets, such as Cleveland and Cincin-
nati, lawn care businessmen estimate that perhaps 25 to 30 
percent of the homes are on lawn care company customer lists. But at what point will there be very little more potential for new customers in any given area? Will it be 30 percent, as seems to be the case in some areas? Or 40 percent? Or 60 per-cent? Just what is the "saturation point" for lawn care? The answer to that question has kept many lawn care businessmen working overtime in planning meetings for their companies, and has kept others arguing into the night over a few beers. One marketing manager for a major lawn care company hoping to expand heavily into the Chicago lawn care market recently said that he feels that what he calls the "cut-off" point for new potential customers will come when between 20 and 40 percent of single-family homeowners in any area are receiving lawn care, probably closer to the 40 percent figure, but depending on the area itself. He says that the top cut-off point might be 50 percent, but doubts "that it will go that high, unless something we can't foresee happens to the industry." Single-family home starts down: Starts of single-family homes declined six percent in May, to a 1,195,000-unit annual rate from April's revised 1,273,000-unit rate. The federal Commerce Department said work was begun on privately owned housing in May (including apartments and condo-miniums) at a seasonably adjusted annual rate of 1,827,000 units, up five percent from April's 1,273,000-unit rate, largely 
due to a substantial jump in apartment building starts. The total May rate was 10 percent below the year-earlier pace of 2,037,000 units. Sears still looking: As was mentioned in a front-page arti-cle in LAWN CARE INDUSTRY last month, although Sears had an aborted entry into the lawn care business in Chicago, the company's concessions department is still looking to ex-pand its lawn care concessions to other cities. They already have moved into the Cleveland market, and have others in mind, although nothing is definite as of yet. Industry insiders say a move into the Oklahoma City market has been mentioned. The 2,4,5-T/silvex ban: The ban by the federal Environ-mental Protection Agency (EPA) of 2,4,5-T/silvex remains in effect. The display, use or sale of any product containing 2,4,5-T or silvex is illegal. The potential fine that can be im-posed for violation of the ban ranges from $5,000 to $25,000. Six garden supply outlets in the Kansas City area, including two nurseries, were fined $7,800 for violation of the ban. A federal district court denied a request by Dow Chemi-cal Co., Midland, Mich, and other pesticide producers to lift the EPA's emergency suspension of the herbicides. It is interesting to note that the judge who ruled in favor of the emergency suspensions did so very reluctantly, saying: ". . . The court will frankly concede that it arrives at this decision with great reluctance and would not in its judgment have ordered the emergency suspension on the basis of the information before the EPA. Nevertheless, EPA, has been vested by Congress with broad powers in this area, and the Court is not empowered to substitute its judgment for that of EPA." The final battle on this situation will probably take place during the cancellation hearings with a final decision at least two years away. Missouri lawn care industry: Dr. John H. Dunn, professor of horticulture at the University of Missouri, is gathering background information for a complete survey of the turf industry in that state. His initial estimates peg lawn care in-dustry revenues in his state somewhere between $20 million and $75 million annually. Short story of great beauty. This little bluegrass came to market from Sweden and became a best seller. Fylking Kentucky bluegrass forms a luxurious, low-growing, fine-textured thick turf. It establishes fast, develops a greater density of rhizomes and roots. Fylking is tough, with improved resistance to many diseases, and better tolerates drought, heat, cold, smog and foot traffic. Greens up early, stays green through summer and late into fall. Great as the backbone bargain for lawn turf seed mixes. Fylking performs well when cut low (even low as one-half inch). Fylking Kentucky bluegrass costs less than most other elite blues. In short, insist that this best seller be included in every lawn seed mix. Fylking Kentucky bluegrass. FYLKING KENTUCKY BLUEGRASS Ž Another fine, quality-controlled product of Jacklin Seed Company. NEWSMAKERS John Williams is president of Dura-Green Corp., Greenwood, Ind., a suburb of Indianapolis. He has been in business six years, expanding from 100 customers the first year, to the point where the company now has six 1,000-gallon spray trucks on the road. Neil Dunkle is president of Dad's Landscaping, Jersey Shore, Pa. The company is basically doing commercial mowing at present, but will be expanding 
into full-service lawn care next season. Robert Kobe is owner of Kobe Lawn and Tree Care, Joliet, 111., a mowing maintenance lawn care firm that also applies fertilizers and pesticides through granular 
application. Edward Suttor is sales manager for Desco Chemical, Inc., Nappanee, Ind., a supplier to the lawn care industry. The company also has branches in Hartford, Mich., Indianapolis, and Findlay, Ohio. Harvey Hamill is owner of H & S Lawn Service, Billings, Mont. The company is an independent mowing/maintenance company, 
and applies fertilizers and pesti-
cides in both liquid and granular form. San Diego Toro in California has been named a full-line dis-tributor for Echo, Inc. Company principals are president Paul 
Hunter; general manager Rich Dunn; and office manager Hec-tor Meza. Jim Carso, who runs an agri-cultural fertilizer supply outlet 
in Camargo, Illinois, last has started Super Lawns, also based in Camargo. His company ser-vices the Champaign, 111. market with a liquid application pro-gram. Bill Cragen is co-owner of Cragen Lawn Care, Greenwood, Ind. R. H. Davies is agronomist for Livonia Lawn Spraying, Livonia, Mich. Eddie Anderson is owner/manager of Lawn Care & Co., San Pablo, Calif. Gary C. Beierling is president of G. B. Landscape Maintenance Co., Farmingdale, N.Y. Anthony Gaglione is presi-dent of Anthony Gaglione Land-scaping, Farmingdale, N.Y., a landscape company involved in 
mowing/maintenance opera-
tions. Buford Bryant, of B & B Turf-grass Farms, Oxford, Miss., recently started a lawn care business in that city. Calvin H. Gibbs is owner of Pro Chem, Clyde, Ohio. Robert P. Ryan is regional director of Lawn Doctor, Inc., 
based in Mount Sinai, N.Y. The parent company is based in Matawan, N.J. D. Jerald Nielsen is landscape architect for Nielsen, Nielsen & Associates, Kaysville, Utah. A1 Weidenfeiler is president of Phoenix Landscape, Inc., Jupiter, Fla. Lowell R. Wiley is owner of P & W Landscaping and Maintenance, Biloxi, Miss. The company tripled its business this year. Dixie Berg has joined The Toro Co., Minneapolis, as manager of employe communica-
tions, a new position. Anthony R. Quatrone is owner of Antone Landscape Co., Union, N.J. R. M. Finocchiaro is owner of Finocchio Landscape Co., Newark, Del. Nan Wild and Sharon Dewey are owners of Nan's Landscaping 
Service, Paradise Valley, Ariz. William A. Massey is owner of Lawn Care Co., Birmingham, Ala., a complete maintenance firm. The company offers chemical lawn and shrubbery service, cutting, edging, trimming, annual contracts, pruning, weeding, fertilizing, sodding, seeding and sprinkler installation and maintenance. Carl Clifton is owner of Lawnscape Systems Pomona, Calif. The business was expan-ded from Clifton Pool Service. Jim Woodcock is owner of North Suburban Lawn, Arlington Heights, 111. He serves 52 in-dividual cities in the northwest suburbs of Chicago, and has nine trucks on the road. Adam Yakubowski is owner of Yakubowski Construction in McAdoo, Pa. The company offers sodding and seeding. George J. Esty is director of commercial sales for Tech-Turf, Inc., Mahwah, N.J. Vince Morrison is owner of Morrison Landscaping & 
Nursery, Warrenton, Ore. Bill Bergstrom is president of Seattle Garden Service, Seattle, Wash. W. H. Burnett is owner of Bur-nett's Lawn Service, Columbus, Ohio. Kenneth Dodge is owner of L & K Lawn Care Service, Rich-
mond, 111. David L. Smith, Jr. is owner of Dave Smith Lawn Care & Landscaping, McHenry, 111. The company offers both liquid and granular chemical lawn care and also mowing and maintenance. James D. Mello is manager/turf specialist for Nice & Green, Downers Grove, 111., a division of Keller-Heartt Co., Inc. He is a graduate of Purdue Uni-
versity. William Murphy is owner of Murphy Lawn Care, Lafayette, Ind., a new division of Murphy 
Oil Co. Roy Good is assistant manager of the ChemLawn Corp. branch in Gaithersburg, Md. Bill Rosser is assistant manager of the company's branch is Upper Marlboro, Md. Mike Tucker is assistant manager of the com-pany's Alexandria, Va. branch. All three branches are located in the Washington, D.C. market area. ChemLawn is based in Columbus, Ohio. The 2-Step TUrf Renewal Plan with Roundup and Pennfine. One. Spray Roundup® on the turf area to be renewed. With just one application of Roundup® herbicide by Monsanto, you can control or destroy most unwanted vegetation. Including stubborn intruders like annual bluegrass, bermudagrass, quackgrass, johnsongrass, tall fescue, and kikuyu grass. In a matter of days, Roundup circulates throughout these weeds. Even into the below-ground roots, destroying 
the entire plant. Yet Roundup has no residual soil activity. That means there is no injury to new seedings planted after application. f 9 * Spread Pennfine Perennial Ryegrass seed over the area treated with Roundup. After applying Roundup, seed with fast-growing, fine-leafed Pennfine 
Perennial Ryegrass. Pennfine was developed by Dr. Joe Duich at Pennsyl-vania State University. Pennfine has been proven to germinate quicker, grow denser, and resist disease better than traditional ryegrasses. And it penetrates compact soil, sending its roots to deptns of 12 to 18 inches. These qualities make Pennfine an excellent choice for turf renewal and help to explain why it's used by turf profes-sionals from coast to coast. In a short time, you'll see the proof for yourself. ALWAYS READ AND FOLLOW THE LABEL FOR ROUNDUP* ROUNDUP* IS A REGISTERED TRADEMARK OF MONSANTO CO.. ST. LOUIS. MO MONSANTO COMPANY 1979 PENNFINE PERENNIAL RYEGRASS HAS BEEN ACCORDED U.S. PLANT VARIETY PROTECTION CERTIFICATE NO 7200019 Rick Sennet and Craig Sills are technicians for the Tru-Green Corp. branch in Rockville, Md., according to company regional manager Mike Blust. Tru-Green is based in East Lansing, Mich. The Outdoor Power Equip-ment Division of FMC Corp., Port Washington, Wis. has named Foote Cone and Belding, Chicago, as its new advertising agency, according to division manager Robert E. Bergen. Cecil U. Moore III has been named assistant branch manager 
for Hydro Lawn Spray in Salem, 
Va., according to company presi-dent Peter H. Connelly. Also, Jeff 
Conner has been named lawn technician. John M. Rademacher, a former senior official of the 
federal Environmental Protec-tion Agency, has been named vice president of environmental, health and regulatory affairs for 
Velsicol Chemical Corp., Chicago, according to William Howard Beasley III, vice chair-man of the board. Patrick C. Elliot and C. Ray-mond Ragan have been named district sales managers for Echo, 
Inc., Northbrook, 111., in an announcement made by John B. Kelly, distribution sales manager. Elliot has been named district sales manager for the central part of the country and Ragan has been named the new 
district sales manager for the East. Elliot had previously 
worked for Homelite Industries and also with O. M. Scott & Sons, Marysville, Ohio. Ragan was most recently with Roper Corp. Earl R. Sorensen, vice presi-dent of H. D. Hudson Mfg. Co., 
Chicago, has assumed additional operational responsibilities as a company director and public affairs manager. Barbara L. Eckert has been appointed director of human resources for the Jacobsen Div. Division of Textron, Inc., Racine, Wis. Davey's Joy, Moir, Marshall and Ober (left to right). Sales of $1 million were re-corded by the Akron/Can-ton/Hudson, Ohio district of Davey Lawnscape Service, it was announced by John W. Joy, presi-
dent of Davey Tree Expert Co., Kent, Ohio. The Akron/Can-ton/Hudson district, which serves 8,000 customers, is one of Free. *It will have cost you nothing to see how dramatically the 2-Step T\irf Renewal Plan can improve your turf. Our free kit contains enough Roundup and Pennfine to renew about 200 square feet of turf. And when you see the results, you can judge for yourself just how well this new concept in turf renewal works. Roundup and Pennfine -the 2-Step Turf Renewal Plan. Address Put Our Free Kit to the Test. Find out for yourself how effectively these two superior products work together in a simple turf renewal program. All it will cost you is the price of a stamp. Name (Please print) Company or Institution State Zip Send this coupon to: Turf Renewal Plan, Box 923, Minneapolis, 1 MN 55440 Note: this offer is restricted to turf professionals-those whose livelihood depends on the maintenance of quality turf.. Limit one per company or course. Offer void where prohibited by law. 10 district offices maintained by the firm. With a work force of 30, it is the company's largest dis-trict. The district's sales are ex-pected to reach $1.2 million this year. Among those receiving achievement awards were dis-trict manager Alex Moir and sales and service manager Steven A. Marshall. Sales volume for the entire Davey Lawnscape divi-sion, which employs 135, totaled more than $3 million last year and anticipated sales are $5 million for 1979. The company 
maintains two offices in Cleveland and Detroit, as well as offices in Milwaukee, Buffalo, Rochester, Pittsburgh and Phil-
adelphia. Porter Brothers, Inc., Shelby, NC. N.C.-based distributor of turf care products and supplies, has announced the 1979 winners of the annual W. Robert Porter scholarship awards. The awards were presented by Joseph M. 
Porter, president of the com-pany. Deborah Jean Lackey received a $500 scholarship to the University of North Carolina. Hubert Scott Black received a $500 scholarship to Wake Forest University. Philip Gamble is owner of River Oaks Lawn Service, 
Houston. Johns-Manville's Buckner Irrigation Systems has named John J. Ramirez sales represen-tative for the southern California area, where he will sell the com-pany's KCS computerized con-troller and its full line of brass 
and plastic sprinklers and ac-cessories. Bob Cline is district manager and Jim Able is sales and service respresentative for the East Cleveland district office of Davey Lawnscape Service, based in Kent, Ohio. Staff members are Paul Prospal, Cindy Perla, Joe Terry, Paul Hecky, Ron Talley, Martha Nicolls, Gwen Gressard and Ron Wadian. Bill McDonnell, marketing manager for Root-Lowell Corp., Lowell, Mich., recently received an award from Discount Store News magazine for his com-pany's excellence in dealer mer-
chandising ads. The company markets sprayers for profes-sional applications. Joseph L. Nelson has been named marketing manager of Jacobsen Division of Textron, Inc., Racine, Wis., according to vice president of marketing Richard J. Dittoe. Thomas V. Bruns has been appointed president of Jacobsen Divison of Textron, Inc., Racine, Wis., according to Egil G. Rudd, Textron Group vice president. nJ 5 >-oc E-C/D D D 
Z w a: < u z < Speakers at the recent sym-posium on turfgrass diseases held in Columbus, Ohio. Pictured from left to right: P.O. Larsen, Ohio State University: J.L. Saladini, DuPont Co.; Noel Jackson, University of Rhode Island: T.E. Freeman, Univer-sity of Florida; Bobby C. Joyner, Plant Diagnostic Labs, ChemLawn Corp., Columbus, Ohio; L.L. Burpee, Bermuda Dept. of Agriculture and Fisheries; J.M. Fenstermacher, ChemLawn Corp.; A.K. Hagan, Ohio 
State University; Richard W. Smiley, Cornell University; J.D. Smith, Canada Dept. of Agriculture; Houston B. Couch, Virginia Poly-technic Institute and State Univer-sity; Joseph M. Vargas, Michigan State University. Speakers not pic-tured include: A.F. Schmitthenner, Ohio Agriculturual Research and Development Center; R.M. Riedel, Ohio State University; Philip F. Col-baugh, Texas A 8r M University; C.F. 
Hodges, Iowa State University; R.M. 
Morrison, Northrup, King & Co.; K. Kmetz, DuPont Co.; and Herbert Cole, Pennsylvania State University. TURF ChemLawn/OSU symposium draws 150 More than 150 persons attended the Symposium on Turfgrass Diseases May 15-17 in Columbus, Ohio. The event was sponsored by ChemLawn Corp., Columbus, Ohio, Ohio State University and the Ohio Agricul-tural Research and Develop-ment Center. Those in attendance repre-sented turfgrass pathologists and agronomists from universities, lawn care companies, chemical companies and other segments of the turfgrass industry. Major disease problems of turfgrasses were discussed by 20 
leading experts. Time was devoted to discussion periods in 
which an exchange of ideas be-tween those attending freely took place. Organizers said that these 
ideas should prove invaluable in 
developing new research areas Fiv^© n©w compact diesels! It's a new kind of F6rd! 13 to 30-hp. Big-tractor features include optional 4-wheel drive Take a look at something new and different from Ford. Five compact new diesel tractors, each offered with optional 4-wheel drive. They're built like the big ones, but sized from 13 to 30-horsepower. Look at the big-tractor features! The efficiency and stamina of a liquid-cooled diesel engine ... an all-gear power train with 10 to 12 forward speeds to let you choose the right speed for most any job . . . built-in hydraulics and three-point hitch to lift and lower implements at a finger's touch ... 540 rpm PTO .. . and diff-lock. Optional front-wheel drive gives you four-wheel traction. There's a full line of implements and attachments to match the power of the model you choose. The 1000 Series Fords ... five small and versatile tractors with a combi-nation of size, strength and power that makes them the "just right" choice 
for a wide variety of jobs. Come in and see the compact Ford diesels ... a new kind of Ford, at a compact price. It's a new kind of Ford! FORD TRACTORS * A to # T % in managing turfgrass disease problems. The morning of the last day was devoted to a contributed paper session. That afternoon was spent touring turfgrass research facilities at ChemLawn and Ohio State University. The Symposium proceedings will be published and should be a valuable update on turfgrass disease problems. Anyone inter-
ested in purchasing the pro-ceedings should contact the Sym-posium organizers: Dr. Phillip O. Larsen, Ohio State University, at 614-422-6987; or Dr. Bobby G. Joyner, ChemLawn Corp., at 614-885-9588. The organizers are planning a Turfgrass Insect Symposium to be held Oct. 14-16, 1980. Those seeking additional information or wishing to contribute ideas for this Symposium should contact Dr. Joyner. FUNGICIDES Chipco 26019 now registered for lawns Rhone-Poulenc Inc.'s Agricul-tural Division, Monmouth, Junc-tion, N.J. has announced that its Chipco 26019 turf fungicide is now registered for disease con-trol on home lawns. "The lawn care industry should find this new registration extremely helpful for increasing business," a company spokes-man said, "because the long 14-21 day spray interval makes it profitable to offer a fungicide program for home lawn care." The fungicide can be applied in a preventive program or 
curative spray to control these spring and summer diseases: dollar spot, including benomyl-resistant strains; Helmintho-sporium leaf spot and melting out and brown patch. It has also just been registered for these winter diseases: pink snow mold control in the Pacific Northwest (west of the Cascade Mountains); gray snow mold and pink snow mold suppression in areas out-side the Pacific Northwest. Application rates of formulated material are IV2 to 2 ounces for spring and summer 
diseases and 2 to 4 ounces for 
winter diseases. In addition to home lawns, the fungicide is registered for use on golf courses, sod farms 
and institutional lawns. It was originally thought that EPA registration would not come 
until next year, Rhone-Poulenc 
officials said when the product 
was introduced in February. At that time, Jack Davies, general 
manager of the company's Agricultural Division, said that spraying every seven days has become the practice with cur-rently available fungicides. The longer spray interval should make the fungicide more attrac-
tive to lawn care companies, 
Davies said. For further information, con-tact: Rhone-Poulenc, Inc., Agricultural Division, P.O. Box 125, Monmouth Junction, N.J. 
08852. New Controlled-Release, Non-Burning Liquid Nitrogen for Lawn Applications. Ashland LIQUID FERTILIZER If you'd like to find a liquid nitrogen source that offers convenience in handling and blend-ing, as well as improved performanceoverdry products,the newSLO-RELEASEproducts from Ashland Chemical could be your answer. <§loRele^^e 25 is a clear liquid 26% organic nitrogen solution with excellent non-burning characteristics. {^loJtt^e^jC 25 lets you: Apply any time during the growing season and be assured of non-burning, controlled-release feeding.* Expect complete nitrogen utilization during one growing season.* 25 blends easily with insecticides, herbicides, and P and K. There are more good reasons why you should test SLO-RELEASE 25 and our other SLO-RELEASE products this spring. "When applied at normally acceptable nitrogen rates. Yes, I'm interested in your SLO-RELEASE products. Ł Send Technical Literature. Ł Have your salesman call. Name Title _ Company Address Š City Phone Number (_ .State. -) Š .Zip Just fill in the coupon and mail it to Chemical Systems Division, P.O. Box 2219, Columbus, OH 43216. Ashland Ashland Ashland Chemical Company DIVISION OF ASHLANO OIL. INC DATES American Sod Producers Association Summer Convention and Field Days, Hilton Inn East, Columbus, Ohio, July 18-20. Contact: Bob Garey, ASPA, Associ-ation Building, 9th and Minnesota, Hatings, Neb. 68901, 402-463-5691. Penn Allied Nursery Trade Show, 
Hershey Convention Center, July 24-26. Contact: S. Howard Davis, 169 W. High St., Carlisle, Pa. 17013, 717-243-1786. Massachusetts Turf Field Day, South Deerfield Turf Plots, July 25. Contact: Dr. 
Joseph Troll, Stockbridge Hall, Univer-sity of Massachusetts, Amherst, Mass. 
01003,413-545-2353. Illinois Landscape Contractors Associa-tion Annual Summer Field Day, Kankakee Nursery, Aroma Park, Illinois, August 8. Contact: Carole Rachesky, 665 Forest Ave., Glen Ellyn, 111. 60137, 312-858-8574. 34th Annual National Hardware Show, 
McCormick Place, Chicago, August 13-16. Contact: Samuel Black, 535 N. 5th St., Reading, Pa. 19601, 215-373-4267. Iowa Turfgrass Field Day, Iowa State University, Ames, August 14. Central Plains Turfgrass Foundation, Turfgrass Field Day, Kansas State Uni-versity Turf & Research Plots, Manhat-tan, August 15. Contact: Dr. Robert Carrow, Department of Horticulture, Waters Hall, Manhattan, Kan. 66506, 913-532-6170. USDA Turfgrass Field Day, Beltsville Agricultural Research Center-West, Beltsville, Md., Aug. 22. Contact: Jack Murray, Beltsville Agricultural Research Center, Beltsville, MD 20705. Rhode Island Turfgrass Field Day, University of Rhode Island, Kingston, August 22. Contact: Dr. C. R. Skocley, Department of Plant & Soil Science, Uni-versity of Rhode Island, Kingston, R.I. 022881. The Fertilizer Institute Trade Fair, Stouffer's Riverfront Towers, Sheraton St. Louis and Mavfair Hotel, St. Louis, Mo., Aug. 22-23. Contact: Doug Culkin, TFI, 1015 18th St., N.W., Washington, D.C. 
20036, 202-466-2700. Illinois Turfgrass Field Day, University of Illinois, Champaign-Urbana, 111., Septem-ber 11. Contact: Dr. John Street, 106D Horticulture Field Lab, University of Illinois. Champaign-Urbana, 111. 61801, 217-333-2123. Farwest Show, Memorial Coliseum, Port-land, Ore., Aug. 24-26. Contact: Dan O. Barnhart, 0224 S.W. Hamilton St., Port-
land. Ore. 97201, 503-221-1182. Sponsored by Oregon Association of Nurserymen. National Lawn & Garden Distributors 
Association Annual Convention, Fair-mont Hotel, New Orleans, La., Sept. 9-12. Contact: Nancy S. Irving, National Lawn & Garden Distributors Association, 1900 Arch St., Philadelphia. Pa. 19103, 215-564-
3484. Garden Industries of America Conference and Trade Show, Convention and Exposition Center, Cincinnati, Ohio, Sept. 14-16. Contact: Paul Anderson, Box 1092, Minneapolis, Minn. 55440, 612-374-5200. If you want to feed your trees for 2 years, step on it. Drop the Agriform Tablets down into the root zone and walk away, for two years. No fertilizer bags to mess with. No spikes to hammer (and break). And, they won't burn or leach away. Order vour Agriform fertilizer probe for $6.99 and we'll give you a $3.00 coupon for Agriform Tablets Sierra Chemical Company 1001 Yosemite Drive Milpitas, California 95035 Please send me probe(s). I have enclosed a check for $6.99 
each. Don't forget the coupon 
worth $3.00 toward my purchase of a case of Agriform Tablets for each probe I ordered. Offer expires June 1,1980. Name Firm Street City State AGRiFOItn/T Afcriform (Tl is used as a trademark of Sierra Chemical Company for its brand of controlled release fertilizers. ® 1979 Sierra Chemical Company. The Agriform fertilizer probe makes tree feed-ing fast and economical. It's simple.Take the probe and step on it. Just punch holes around 
the drip line of the tree. You can fertilize a 4" diameter tree for two years for less than $1.00. And the money-off coupon that comes with each probe saves you $3 to start with. Agriform Tablets Šnothing could be faster, 
easier, safer, or more economical. Virginia Tech Turfgrass Field Days and Trade Show, Virginia Polytechnic In-stitute and State University, Blacksburg, Va., Sept. 19-20. Contact: John F. Shoulders, Dept. of Agronomy, VPI & SU, Blacksburg, Va. 24061, 703-951-5797. Budget and Planning Seminar, sponsored by California Landscape Contractors Association and Associated Landscape Contractors of America, Hyatt House, Los Angeles, Sept. 20-21. Contact: CLCA, 1419 21st St., Sacramento, Calif. 95814, 916-448-2522. Northwest Turfgrass Conference, Pope and Talbot Convention Center, Port 
Ludlow, Wash., Sept. 24-27. Contact: Dr. Roy Gross, Western Washington Re-search and Extension Center, Puyallup, 
Wash. 98371, 206-845-6613. Florida Nursery and Allied Trade Show, Expo Hall, State Fairgrounds, Tampa, Fla., Sept. 28-30. Contact: FNATS, Inc., 
P.O. Box 16796, Temple Terrace, Fla. 
33687,813-985-8511. Turf Equipment, Irrigation and Supplies Field Day, Rutgers University, Staaium and golf course, Route 18 (River Road), 
Piscataway, N.J., Oct. 2. Sponsored by 
Golf Course Superintendents Association 
of New Jersey. Contact: Dr. Henry Indyk, Box 231, Rutgers University, New 
Brunswick, N.J. 08903, 201-932-9453. Kentucky Turfgrass Conference, Executive Inn, Owensboro, Ky., Oct. 9-10. Contact: Dr. A. J. Powell, Jr., University of Kentucky, N-222G Agricultural Science North, Lexington, KY 40506, 606-258-5606. Central Plains Turf Foundation/Kansas State University Turf Conference, K-
State Union, KSU, Manhattan, Kan., Oct. 
10-12. Contact: Dr. Robert Carrow, Dept. of Horticulture, Waters Hall, Kansas 
State University, Manhattan, Kan. 66506, 913-532-6170. Florida Turfgrass Association Annual 
Meeting, Holiday Inn Central/Curtis Hix-son Hall, Tampa, Fla., Oct. 14-17. Contact: David DeBra, 1520 Edgewater Dr., Suite E, Orlando, Fla., 32804 305-425-1581. 19th Annual Southern California Turf-grass/Landscape Materials and Equip-ment Educational Exposition, Orange County Fairgrounds, Costa Mesa, Calif., Oct. 17-18. Contact: Ed McNeill, SCTC, 1000 Concha St., Altadena, Calif. 91001, 213-798-1715. Southwest Turfgrass Conference, New Mexico State University, Las Cruces, Oct. 18-19. Contact: Dr. Artfen Baltensperger, Department of Agronomy, Box 30, NMSU, Las Cruces, N.M. 88003. Turf Irrigation Short Course, sponsored by Sprinkler Irrigation Association, San Diego, Oct. 16-18. Contact: IA, 13975 Con-necticut Ave., Silver Spring, Md. 20906, 301-871-1200. Professional Grounds Maintenance Soci-ety Annual Meeting, Baltimore Hilton. Oct. 21-24. Contact: Allan Shulder, 19 Hawthorne Ave., Pikesville, Md. 21208, 301-653-2742. Michigan Green Industry Seminar and Trade Show, Davisburg, Mich., Oct. 23-24. Contact: Gregory Patcham, Michigan State University, Cooperative Extension Service, North Office Building, Pontiac, Mich. 48053, 313-858-0887. National Institute of Parks and Grounds Management, Opryland Hotel, Nashville, Tenn. Oct. 28-Nov. 2. Contact: Erik Madisen, P.O. Box 1936, Appleton, Wis. 54910,414-733-2301. Atlantic Seedsmens Association Annual Meeting, Belmont Hotel Golf Beach Club, Warwick, Bermuda, Oct. 29-Nov. 2. Con-tact: Margaret Herbst, 101 Park Ave., New York, N.Y., 10017, 212-685-5917. Maintenance Symposium, sponsored by Associated Landscape Contractors of America, Red Carpet Inn, Milwaukee, Nov. 6-9. Contact: John Shaw, ALCA, 1750 Old Meadow Rd., McLean, VA 22102, 703-821-8611. Missouri Lawn & Turf Conference, Ramada Inn, Columbia, Mo., Nov. 7-9. Contact: Dr. John H. Dunn, Horticulture Department, University of Missouri, Columbia, MO 65211, 314-882-7838. California Landscape Contractors 
Association Annual Convention, Hilton Riviera Hotel, Palm Springs, Calif., Nov. 8-11. Contact: CLCA, 1419 21st St.. Sacra-mento, Calif. 95814, 916-448-2252. South Carolina Turf Conference, Clemson University, Nov. 13-14. Contact: Dr. Landon Miller, Department of Horti-culture, Clemson University, Clemson, S.C. 29631. New York State Turfgrass Conference and Trade Show, War Memorial Stadium, Syracuse, N.Y., Nov. 13-15. Contact: Ann Reilly, 210 Cartwright Blvd., Massapequa Park, N.Y. 11762, 516-541-9034. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Ramada O'Hare Inn, Chicago, Nov. 15-16. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Southern Turfgrass Conference, Camelot Inn, Little Rock, Ark., Nov. 18-20. Contact: Dr. G. Euel Coats, Drawer CP, Missis-sippi State, MS 39762, 601-325-3138. Texas Turfgrass Conference, Texas A & M Conference Center, College Station, Texas, Dec. 3-5. Contact: Dr. Richard Du-ble, Department of Soil and Crop 
Science, Texas A & M University, College 
Station, Texas, 77843, 713-845-1551. Delaware Turfgrass Association Annual Meeting, Hercules Country Club, De. 4. Contact: Dr. William Mitchell, Agricul-ture Hall, University of Delaware, Newark, Del. 19711. Ohio Turfgrass Conference, Cincinnati Convention Exposition Center, Dec. 4-6. Contact: Dr. David Martin, 1827 Neil 
Ave., Columbus, Ohio 43210, 614-422-2592. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Marriott Inn North, 
Dallas, Dec. 4-5. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Airport Hilton, Den-ver, Dec. 6-7. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Oklahoma Turfgrass Research Founda-tion Annual Meeting, Lincoln Plaza, Oklahoma City, Okla., Dec. 6-8. Contact: Dr. R. V. Sturgeon, 115 Life Science East, Oklahoma State University, Stillwater, 
Okla. 74074. Illinois Turfgrass Conference, Ramada Inn Convention Center, Champaign, 111., 
Dec. 18-20. Contact: Dr. John R. Street, 106D Horticulture Field Lab, University of Illinois. Champaign, 111. 61801, 217-333-2123. Associated Landscape Contractors of America Annual Meeting and Trade Ex-hibit, Town & Country Hotel, San Diego, Calif., Feb. 3-8. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Massachusetts Turf Conference and In-dustrial Show, Springfield Civic Center, 
Springfield, Mass., March 4-6. Contact: Dr. Joseph Troll, University of Massachusetts, Stockbridge Hall, Amherst, Mass. 01003, 413-545-2353. MEETINGS Turf irrigation short course set The Irrigation Association has announced that it will hold a Turf Irrigation Short Course Oct. 16-18 in San Diego, Calif. The course will deal with principles and practices of turf irrigation as they relate to large multi-controller systems. Registration fees are set at $160 for members and $185 for non-members. The fee entitles applicant to full participation in all course sessions, luncheon on each day and a proceedings note-
book of presentations by the in-
structors. An informative brochure is available through IA members or through the IA headquarters, 13975 Connecticut Ave., Silver Spring, Md. 20906, 301-871-1200. Individual course registration brochures will be available two months prior to the course. EQUIPMENT Malizia, Hawkins, Byers elected by OPEI A.A. "Tony" Malizia has been elected president of the Outdoor Power Equipment Institute. Malizia is president of and chief executive officer of McDonough 
Power Equipment, Inc., McDonough, Ga. He will serve through the 1979-80 term. Stanley J. Byers, president of Bunton Co., Louisville, Ky., has been elected vice president. Robert F. Hawkins, vice chairman and treasurer of Wheel Horse Products, Inc., South Bend, Ind. has been elected 
secretary-treasurer. Malizia joined what is now McDonough Power Equipment, Inc. in 1950 as a field salesman. After having served as sales manager, vice president and vice chairman, he was named presi-
dent and chief executive officer in 1975. A member of the board of directors of the National 
Association of Manufacturers, Malizia has been active in OPEI since the late 1950's when he served as a director for two terms. More recently he has 
been OPEI vice president and prior to that, secretary-trea-surer. career in 1966 as a cost account-ing clerk with Peerless Mfg. Divi-sion of Dover Corp. In 1968 he joined the General Electric Co. in an accounting capacity and then returned to Peerless in 1970 as cost accounting manager. He 
was named controller at Peerless in 1974 and resigned later that 
year to become president of Bun-ton. Byers is active in Kentucky state affairs, serving as advisor to the Governor's Commission on Economic Development, as a member of the Kentucky Inter-
national Trade and Tourism Ad-visory Council, and past presi-dent of the Kentucky World Com-merce Council. He is on the 
board of the Louisville Chamber 
of Commerce and is past presi-dent of that organization's prod-uct liability task force. He is a graduate of the University of Louisville with a B.S. in ac-counting and business adminis-tration. Hawkins began his employ-ment with Wheel Horse in 1962 
as controller. He became execu-tive vice president in 1968 and was promoted to president and treasurer in 1971. He assumed his present position in 1976. A 
graduate of Indiana University, he received a B.S. degree in business and attended graduate 
school at the University of 
Wisconsin. Forget all the claims. Banvel® Herbicides give you what you really needŠ exceptional weed control, without turf damage, at a more than competitive cost per acre. Banvel 4S gives you broad control of tough weeds, while Banvel® + 2,4-D provides an even wider spectrum of 
control, but see the label for certain grasses susceptible to 2,4-D. Both mix readily, and are stable in storage. And, Banvel Herbicides offer special translocation properties. This means they attack the entire weed both from the roots up and the leaves down. Effective, yet economical weed controlŠ that's what Banvel Herbicides can add to your turf care program. When all is said and done, isn't that just what you need? Banvel HerbicidesŠ Tough on Weeds, Easy on Turf. Use Banvel Herbicides on your next broadleaf weed application. For more information: ŁVelsicol Velsicol Chemical Corporation 341 East Ohio Street Chicago, Illinois 60611 Before using any pesticide read the label. LAWN CARE INDUSTRY Marketplace Pittsl Pittsburgh is located at the in-tersection of the Ohio, Allegheny, and Monongahela Rivers, in the foothills of the Appalachian Mountains. Its rugged, undulating topography is attractive to the homeowner, but is nothing but headaches for the 
lawn care professional. The terrain, consisting of valleys followed by steep slopes and hilltops, increases mainte-nance costs, gas consumption, 
and travel time. Those contacted by LAWN CARE INDUSTRY 
estimated that maintenance costs 
are two to three times higher in the Pittsburgh area than in most areas of the country serviced by 
lawn care operators. Road conditions also pose problems for Steeltown's lawn 
care professionals. The newer highways are in good condition, but many of the older highways and secondary roads are chock-
full of potentially damaging 
chuckholes. Further, lawn care operators are often forced to take alternate 
routes because load limits are 
imposed on many of the bridges throughout the Pittsburgh metro-politan area. Many are also in a constant state of disrepair. Although Pittsburgh's topog-raphy and highways pose 
cumbersome problems for the lawn care industry the area con-tinues to be popular among lawn care professionals. The number 
and type of lawn care operations 
in the Pittsburgh metropolitan 
area is as diverse as the city's im-service from someone in their own neighborhood rather than from a company in an adjoining 
community. "We're more groups of little ethnic burroughs than one large city," one lawn care operator said. "People seem to prefer the "Getting exposure is a lot more difficult here (Pittsburgh) because hills and trees block the customer's view of our trucks.99 Steve Ellis, ChemLawn Corp., Pittsburgh migrant heritage. The three largest companies Š Chem-Lawn Corp., Davey Lawnscape, and Spray-A-Lawn Š dominate the-market, but there is ample room for small to moderate sized operations. Most companies in the area have had little difficulty securing new clients. The parochial nature of neighborhoods is yet another characteristic of the Pittsburgh marketplace. Most of those con-tacted by LAWN CARE IN-DUSTRY said customers are 
more likely to purchase a lawn companies that are in their neighborhoods." Sprawling suburban housing developments, like those 
prevalent throughout much of the Midwest, are virtually non-existent in Pittsburgh. There-
fore, lawn care specialists are 
forced to spend a great deal more time on the road travelling be-tween the small pockets of neigh-borhoods spread throughout Pittsburgh's plateaus and 
valleys. Weather is not a serious prob-lem. Rainfall is moderate, sum-mers are generally drought-free, 
and temperatures average 53°. The temperature extremes for 
1978 were -13° and 103°. Oc-casionally lawn care operators 
are forced to adjust their spring schedules because of excessive snowfall or rainfall, but that is not unique to the Pittsburgh market. The Pittsburgh resident's high standard of living is the key to the lawn care industry's modest success in the nation's 27th largest city. The Pittsburgh 
metropolitan area boasts 2.5 
million residents, but more im-portantly the city ranks second 
only to New York in invested 
capital. Pittsburgh's business district, aptly called the "Golden Tri-angle," is home for 23 of the world's 500 largest corporations. Further, the steel mills, along 
with a host of other manu-facturing firms and businesses 
makes Pittsburgh a profitable place to live as indicated by a 10 percent increase in housing starts between 1976 and 1977. More importantly, in terms of the 
lawn care industry, this high standard of living insures that the homeowner has disposable income to warrant purchasing a by Dan Moreland Assistant Editor turgh lawn service. According to Steve Ellis, manager of ChemLawn Corp., Bridgeville, Pa., spray operations are better suited to Pittsburgh's hilly terrain. "From a safety 
standpoint the terrain lends it-self better to a liquid applica-tion," he said. "Spreaders are 
more difficult to handle and more likely to tip over, although they do just as good a job on the lawn." The hilly terrain also causes problems in terms of advertising, according to Ellis. "Getting ex-
posure is a lot more difficult here because hills and trees block the customer's view of our trucks." Ellis, 28, added that the high concentration of woods also 
causes problems in identifying 
potential customers. "You can be in an area where there appears to be no homes at all," Ellis said, 
"and go over a rise and instantly be in the middle of a whole sub-division." "We had been here three or four years and missed total sub-divisions of 300 homes," he added. "I think that time has passed now, but we're still find-ing little nooks and crannies of homes." The hilly terrain also causes turf-related problems, according 
to Ellis. "The fine fescues on the hillsides . . . don't take kindly to a lot of heat," he said. "But even though they stress and go off color in the hot summer months it's usually not permanent." operate three branches in the 
Pittsburgh area. "Pittsburgh is not the fastest growing city for 
ChemLawn," Ellis said, "but it has exhibited steady growth." ChemLawn currently employs about 40 persons and operates 
about 30 trucks out of its three of-"This is a highly industrialized area and it's dif-ficult to compete with Westinghouse and the steel companies for labor." David Hoffacre, Spray-A-Lawn, Pittsburgh Increased maintenance costs is the biggest problem caused by the undulating terrain. Ellis es-timated that his branch spent about $20,000 in maintenance ex-penses in 1978. "Repair costs are far higher in Pittsburgh than in Columbus, Buffalo, or 
Cleveland," he said, "because those cities are relatively flat so 
their maintenance costs are much lower for the same amount of use." ChemLawn entered the market in 1975 against little or no competition and they currently fices. Ellis said his office utilizes ChemLawn's shade program. "Treating the mixture is impor-
tant," he said. "The specialists really have to identify the different turf mixtures in a lawn 
before they take care of it. When they identify the grass they either have to make an adjust-ment in their rate of application or go back another day with a 
different mix." He added that just about any type of turf pest can be found in the Pittsburgh area, but grubs have been the most troublesome problem in recent years. In fact 
last year Ellis' branch provided 900 to 1,000 supplemental ap-plications for grub control at no additional charge to the customers. "Other insects are 
also very active in the Pittsburgh 
area," he said, "but our regular 
program usually takes care of them." "Our main disease problem is helminthosporium simply because there is so much com-mon bluegrass in Pittsburgh," Ellis added. "We've had lawns where helminthosporium has gone through and totally wiped out the bluegrass and fine 
fescues have moved in." In short, Ellis said Pittsburgh is a good training city to familiarize new personnel with various turf diseases and insects. Mark Morgan, manager of Davey Lawnscape, Coraopolis, said Pittsburgh's topography has also impeded Davey's operation, 
but in a different way. "The topography makes it a challenge for our people to find their way around," he said. "Putting together efficient routes really to page 12 PITTSBURGH from page 11 plagues us in the spring when we bring in our new people." Davey opened its Pittsburgh branch in late 1976 and started servicing lawns in March of 1977. The company currently services about 5,000 accounts, employs 11 technicians, and grosses about $750,000 annually. Like the ma-jority of lawn care companies in the Pittsburgh area Davey focuses on the residential market. About 80 percent of its total sales volume is residen-tially based while the remaining 20 percent is commercially based. Morgan agrees with Ellis of ChemLawn that the only way to effectively service Pittsburgh's 
lawns is with a liquid applica-tion. "There are certainly flat lawns in the area," he said, "but I would have to say that the vast majority of lawns have some degree of slope ranging from the ridiculous ... to the more sub-tle." Ellis Morgan Morgan also cited leaf spot as the primary turf disease in the Pittsburgh area, but he said 
stripe smut is also a problem. "As far as surface insects, chinchbugs are the most prevalent, but they don't pose much of a problem," he added. Morgan described the Pitts-burgh marketplace as relatively 
"non-competitive. I think our biggest competition is still the guy who does the lawn himself," he said. "I'm convinced there is still a lot of work in Pittsburgh." Look for Davey to seriously con-sider establishing a second branch in the Pittsburgh area 
next year. David Hoffacre, owner of Spray-A-Lawn, Monroeville, es-timates that general mainte-nance costs are three times 
higher in Pittsburgh than in other areas of the country. "We haven't had a lot of mechanical 
failures because the company is only two years old," he said, "but within the next two or three years we'll see an increase in our maintenance costs." "To give you an idea of how rough the terrain is here a set of truck tires lasts 25,000 miles in Ohio as opposed to 6,000 miles here," he added. Hoffacre, a former Chem-Lawn employe, established the Pittsburgh Spray-A-Lawn office in 1976. The company currently operates two offices in the Pitts-burgh area and services about 7,-
000 accounts. Hoffacre said finding and re-taining quality employes is one of the primary problems posed 
by the Pittsburgh market. "This 
is a highly industrialized area 
and it's difficult to compete with Westinghouse and the steel com-panies for labor," he said. "The 
average wage in most factories starts at around $5 an hour, FAR TOP: Pittsburgh's business district boasts 23 of the world's 500 largest corporations. ABOVE: Three Rivers Stadium is the home of the Pittsburgh Pirates baseball team. RIGHT: An "incline" slowly travels up the side of one of Pittsburgh's sheer hills. whereas our starting salary is much less than that. So it's hard 
to get good people." Hoffacre, a graduate of Ohio State University, said each em-ploye is payed a salary based on 
a 55-hour work week. They receive time-and-a-half for anything over 55 hours. "We set 
up a quota system with incen-tives," he said. "If they can get 
the work done in 49 or 50 hours 
they still get payed for 55 hours work." The average quota is $650 of business per man/per day. Regarding the Pittsburgh client, Hoffacre said, "I feel the 
people in Pittsburgh are eager to have good lawns, but they're 
different from the Akron or Cleveland client because they 
haven't had the bombardment of 
brochures on their doors. They're comparison shoppers," he added, "but to date the amount of comparing they've had to do has been relatively small." Thus far the three largest companies have been high-lighted, but there are also a num-
ber of moderately sized com-
panies doing quite well in the Pittsburgh marketplace. One of those companies is Lawn King of North Hills. Dennis Buckley, owner of Lawn King, said he doesn't try to compete with the large spray operations. "The spray com-panies are going to have their 1,-000 customers, but I can offer the customer something that the large spray operations cannot Š 
personalized service," he said. "I 
try to treat each lawn in-dividually and sell our customers on the basis that whatever comes up will be taken care of." Buckley, a long-time nursery worker, purchased Lawn King in 1979. The company currently provides granular lawn service to about 500 accounts and grosses about $110,000 annually. Buckley said he entered the lawn care field because the market was still expanding. "I was also en-couraged by the number of new housing starts in this area," he said. "There are new houses going up all the time." Emil Ledderer, owner of Lawn Man, North Hills, thinks he has the best of both worlds. His 
company offers a choice of two granular or two liquid applica-tion services. The "Economy Spray Service Program" in-
cludes: Ł SPRING: Timed release fertil-izer and iron, pre-emergence crabgrass control and dandelion control. Ł EARLY SUMMER: Timed slow release fertilizer, weed con-trol, and insect control. Ł SUMMER: Timed slow release fertilizer and iron, weed control, and insect control. Ł FALL: Timed release fertilizer and weed control. The "Sod Lawn Special" li-quid application service pro-vides: Ł SPRING: Timed release fertil-izer, pre-emergence crabgrass control and dandelion control. Ł EARLY SUMMER: Timed slow release fertilizer, spot weed control, insect control, and 
fungus control. Ł SUMMER: Timed slow release fertilizer, spot weed con-trol, insect control, and fungus control. Dennis Buckley, co-owner of Lawn King, doesn't try to compete with the large spray companies. 486-4640^ oUiORTHHILU Gas shortage: What me worry? Virtually every Ameri-can has been affected by the increased cost of gaso-line. However, for those businessmen whose liveli-hoods are based on the ready availability of gaso-line the concern goes much 
deeper. Then why isn't Roy 
Field, owner of Liqui-Green Lawn Care of North Alle-Field gheny, worried? It's really very simple. He is also owner of Roy Field's Gulf 
Service Center, in Pitts-
burgh. If Field can't get gas 
it's unlikely that any of his 
competition will be able to either. "The gas station business isn't what it used to be," he said, "and that's one of the reasons I got into the lawn care business. In fact, my long range plans are to get out of the gas sta-tion business and stay in the lawn care field. Field, 45, has been in the service station business for 20 years. However, in the past year he has been for-ced to cut his station's hours because of reductions in gas 
allocations. Field purchased the franchise in 1974 after the 
first gas crisis and he cur-rently services about 600 ac-counts. "I bought it from a 
friend I knew through the gas station," he said. "He was doing my lawn so I knew it was a good service." He added that there are a number of advantages to 
running the lawn care 
business out of his gas sta-tion. "I've gotten some gas customers from my spray service and some of my lawn customers are now regulars at the station," he said. Field also has an advan-tage over his competition when it comes to mainte-nance. You see, his lawn care specialists are also me-
chanics at the gas station. Ł FALL: Timed release fertilizer 
and spot weed control. Ł LATE FALL: Winter survival fertilizer and iron and fungus control. Ledderer's "Greenskeeper" granular program includes: SPRING: Pre-emergence crabgrass control, reseeding, fer-tilization, grub control, weed control, power aeration, and 
power rolling. EARLY SUMMER: Weed con-trol, chinch bug control, sod web-worm control, fungus control, and fertilization. SUMMER: Crabgrass control, weed control, fungus control, 
chinchbug control, sod web-worm control, and fertilization. FALL: Reseeding, fertiliza-tion, weed control, power aera-tion, and power rolling. The "Bea Keeper" granular program consists of: SPRING: Pre-emergence crabgrass control, reseeding, fer-tilization, grub control, weed control, power aeration, and power rolling. SUMMER: Crabgrass control, weed control, fungus control, chinchbug control, sod web-worm control, and fertilization. FALL: Reseeding, fertiliza-tion, weed control, power aera-tion, and power rolling. Ledderer purchased the com-pany in 1966 as a franchise from Lawn-A-Mat, but left the com-pany when they entered chapter 11 bankruptcy. He currently ser-vices about 1500 accounts (600 
spray & 900 granular) and grosses about $120,000 annually. Unlike many lawn care businessmen, Ledderer is not eager to expand his business. "I want my business to be a size I'm comfortable with," he said. "There is no use being rich if you have to work all the time." Ledderer said he enjoys the lawn care business because it's one of the few businesses he can 
own and still have some time off. "It's difficult to get time off if you have your own business," he added, "but I get time off in the winter with the lawn care 
business." One of the newest additions to the Pittsburgh lawn care marketplace is Pennturf Lawn Care Co., Clinton, Pa. Pennturf is a three-person operation which opened in March of 1978. It cur-rently services about 160 ac-counts and offers a granular ser-vice with liquid insecticide and herbicide applications. The braintrust behind the operation is Deborah Crawford, 25, a former golf course superin-tendent with a degree in turf management from Penn State University (Thus the name Penn-
turf) and Bill Ehrlich, 27, a former golf course maintenance employe. They met while work-ing together at Marada Golf Course, Clinton, Pa. The third 
member of the triumverate is Susan Lewis, 21, a graduate of 
Penn State University specializ-
ing in ornamental horticulture. 
She joined the company in 1979. Pennturf's program includes: EARLY SPRING: Complete fertilization based on soil test results and pre-emergence crab-grass control. LATE SPRING: Soluble and slow release fertilizer, broad-leaf weed control, and insecti-cide if surface insects are active. SUMMER: Soluble and slow release fertilizer, spot treatment for broadleaf weeds plus insect 
control where needed. FALL: Complete fertilization. Crawford said the hallmark of their operation is personal ser-vice. Ehrlich added, "We are dealing with very poor soil here . . . so we try to set up a program for each customer. This way each customer gets what their particu-lar lawn needs." Pennturf offers seven different formulations of fertilizers to meet virtually any lawn care need. "Our granular service is more work for us," Ehrlich said, "and I can see the advantages of a spray service, but we like the results 
we get with a granular program." Although the future of the lawn care industry looks bright 
Crawford is wary. "The lawn care market is going to grow," Ledderer Dagnal she said, "but what worries me is that we're a luxury industry and people are going to buy their kids shoes before they start worrying about their lawns. I'm afraid lawn care will be one of the first luxuries to go." So what is Pennturf doing about the future? "We're plan-ning to get into some related fields," Crawford said. Pennturf is currently looking into the pos-sibility of doing some golf course maintenance, landscaping, and 
irrigation installation. "A lot of small courses can't afford a full-time superintendent so our ser-vices would tie-in very well with that," Crawford said. "We also put in two irrigation systems and three lawns last year." Ed Dagnal, manager of Tru-Green Corp., said his company stresses service rather than price. "We try to get back to all of our service calls within 48 hours and 90 percent of the time we do," he said. Like the majority of lawn care companies contacted by LAWN CARE INDUSTRY, Tru-Green's business is primarily based in the residential market. Tru-Green currently services about 
2,500 out of two offices in the Pittsburgh metropolitan area. Overall, the Pittsburgh mar-ketplace has exhibited steady growth in recent years and if housing starts are any indication that trend should continue in the future. The market is not yet saturated and there are still many virtually untapped residential areas throughout the Pittsburgh area. However, success is not auto-matic and anyone thinking about entering the market should prepare himself for a "rocky ride" both financially and while in the field. S'tCM Deborah Crawford, 25, Bill Ehrlich, 27, and Susan Lewis, 21, of Pennturf Lawn Care Co. , mt > 1111 \r Li mmx tz < When they bag more, When there's no compromise in performance, they're worth even more. Introducing Toro Front Runner rotarles. They're self-contained vacuum grass collecting systems designed specifically to hag and carry heavy loads without 
penalizing performance. Result? They stop, start, steer and maneuver as well loaded as many mowers with add-on hag systems do empty Since they're designed for "big grass loads, strain on engines, transmissions and other components is cut way down. Which cuts way down on repairs and down time. What's more, Front Runners offer the largest grass collection capacities available. The GMT (left) handles up to 20 bushels and mows 48" or 60" wide. The Turf Truck, with hydraulic dump system, handles up to 50 bushels and mows 60" wide. Benefit: More mowing between grass dumpings. Or. for wide mowing without bagging, choose the giant 80" batwing deck on either unit. Outer wings follow contour of ground to eliminate scalping. To make your GMT worth even more, choose a snow plow, snow "blower or sprayer. Increase the worth of your Turf Truck with all season cab. Toro Red Wagon Service is one more reason your Toro is worth more. Every Red Wagon 
mobile van comes with a trained pro and the equipment and parts he needs to perform most maintenance on the spot. Call 800-328-2858 toll-free for the name of your nearest Toro distributor and a demonstration. gs-07s-036T7 HMO they're worth more. m ! . ' I* * I J TS »T jrŠ Even fully loaded, Front Runners maneuver as well as most riding mowers, thanks to "bend in the middle"articulated steering. Wide track design, long wheel base and flotation tires provide excellent stability, even when 
capacity loads are carried. TORO. Worth more Crete 118 :n 'ree in formation card Tfour best sales opportunitie and ugly, but very profitable TERSAN. fungicides When you know and show these lawn diseases to your customers, you sell a new service and make new profit with the TERSAN disease control program. Learn to recognize these five sales tools (from left to right): fusarium blight, leaf spot, stripe smut, dollar spot, pythium blight. Every time one of these shows up on a customer's lawn,-you've got a great opportu-nity to sell an additional service, right on top of your basic lawn-care programs. To cash in on this high-margin opportunity, you've got to spot the disease early and identify it correctlyŠthen tell your customer what it can do to his lawn, and how you can prevent it. And the TERSAN program is the key, with four dif-ferent TERSAN fungicides, each one a proven, effec-tive control for each disease that's likely to show up. For more profits, put these five sales tools to work for you. Start by mailing in the coupon for more facts on identifying and controlling lawn diseases. | E. I. du Pont de Nemours & Co. (Inc.) | TERSAN Lawn Products-Room N-2533 Wilmington, Delaware 19898 Please send me your literature on lawn disease control. j Name Title Company Address a City State Zip 
Services Offered No. of present accounts: No. of employees: With any chemical, follow labeling instructions and warnings carefully. (JOPONJ) Lawn Products Circle 115 on free information card 18 IRRIGATION Irrigation Association publishes proceedings, d plans for conference Publication of the proceed-ings of the 1979 Irrigation Techni-cal Conference and their avail-> ability on cassette tapes for the 
^ first time has been announced by SS The Irrigation Association, sport-
ed sor of the conference. The conference was held earlier this 5 year in San Francisco. The association has also an-nounced a major expansion of < the exhibit area for the 1st Agri-~ Turf Irrigation Exposition and Technical Conference, set for Feb. 24-27 at the Galleria Plaza and Houston Oaks Hotel in 
Houston, Texas. The proceedings is a 191-page illustrated volume containing presentations focusing on the conference theme of "Water, Water Everywhere Š But Can We Use It?" Special emphasis is given in the presentations to the use of waste effluent in turf and 
landscape applications, and other turf/landscape irrigation topics. Separate cassette albums are available on the turf seg-ment of the conference. The 
proceedings are available from 
the association at a cost of $21 
per copy. The expansion of the 1980 conference was announced as a result of an unexpectedly heavy 
and early demand for space in the show. Original plans for the show, announced in January, called for 82 eight-foot by 10-foot exhibit booths to be housed in the Galleria Plaza. All of this space had been contracted for by late April. The enlarged exhibit area will permit the addition of 25 more booths. The new space is located on a second level, con-
nected to the first level exhibits by escalators and in close pro-
ximity to the conference meetings rooms. The conference, working un-der the theme of "Total Irriga-tion Š Show and Tell" is expec-ted to attract hundreds of regis-
trants from across the country to the first national exposition of equipment for turf and agricul-tural irrigation markets. Conference sessions, running for three days, will include presentations by more than three dozen industry leaders, with a special section on turf irrigation. Further information about the proceedings from the 1979 conference and plans for the 1980 conference is available from: The Irrigation Associ-
ation, 13975 Connecticut Ave., Silver Spring, MD 20906, 301-871-8188. Basagran. Yellow nutsedge control your customers never had before. IRRIGATION Johns-Manville offers irrigation catalog The new irrigation catalog published by Johns-Manville Sales Corp. includes a section outlining a typical sprinkler systems layout and sprinkler spacing techniques, according to market manager Vince Nolletti. Three key products which Nolletti said. "This controller interest to the lawn care 
businessman are the new Key-
board Controller Series, a new plastic, automatic valve and a family of pop-up spray sprin-klers. "The controller series has been on the market for almost two years with outstanding J-M KCS controller reception and reliability," 
Nollett said. "This controller 
uses the latest micro-electronics technology to provide numerous 
timing and scheduling features. It can perform virtually any function required for irrigation applications and in addition it can be used to control outdoor landscape lighting, pool filter, pool sweep, and indoor lighting." Nolletti said that the 901 Series plastic valves feature a J-M 901 valve very low pressure drop through it. This allows the user to control more sprinklers with each valve, which reduces the number of 
valves, the sizes of the auto-matic controller and the total system cost. The catalog also features a family of pop-up spray sprin-klers available with brass or plastic body and either a one- or two-inch pop-up mechanism for various grass heights, he said. "The nozzles have balanced flow Š half-circle uses half as much water as a full-circle Š to allow mixing of nozzles on the same valve while maintaining a uniform application of water," he said. "These nozzles also have a reduced usage of water to allow more sprinklers per valve, 
which can reduce system costs." For further information, or to obtain a copy of the new catalog, 
contact: Johns-Manville Sales 
Corp., 909 W. Nielsen Ave., Fresno, CA 97308, 209-442-8511. Basagran is now cleared for use in established com-mercial and residential turf. Basagran provides consistent yellow nutsedge control, while it's gentle on your customer's lawns. For more information //nte or call our nearest Regional Office: 5720 // 85th Street Suite 2*6 Indianapolis Indiana 46278 '317, 299-4122 6263 Poplar Avenue Suite 850 Memphis Tennessee 38138 '901, 761-2001 Basagran 6405 Metcalf Suite 317 Shawnee Mission Kansas 66202 (913/ 677-2424 For consistent yellow nutsedge control. Basagran, every time. Follow label instructions BASF Wyandotte Corporation Agricultural Chemicals Division 100 Cherry Hill Road Parsippany. New Jersey 07064 BASF IRRIGATION Safe-T-Lawn publishes installation guide Safe-T-Lawn, Inc. has published a step-by-step installa-tion guide for automatic under-ground sprinkling systems. The guide, along with a 36-page catalog of irrigation equip-ment, is available by writing: Safe-T-Lawn, Inc., 5350 N.W. 165th St., Hialeah, FL 33014, 305-
625-7000. IRRIGATION Pipe fitting needs no tools or glue Microdot Products is market-ing a pipe fitting Š Turnseal Š which simplifies the steps needed to join polyethelene pipe 
and vinyl tubing. The fittings connect in seconds without the necessity of using tools or glue. Simply, by 
pushing the pipe into the fitting 
and twisting by hand, a leak-
proof connection is made. For complete information, contact: Microdot Products, 2530 Crescent Dr., Broadview, IL 60153, 312-343-9820. IRRIGATION Rain Bird announces training, manuals Because there is more to an irrigation system than just in-stallation, the Rain Bird Sprin-kler Mfg. Corp. has announced the availability of several com-prehensive maintenance and troubleshooting seminars and four new component mainte-nance manuals. There are three types of seminars available: one-day, two-day, and an advanced two-day workshop on controller troubleshooting. For more information about any of the maintenance seminars or manuals, contact: Rain Bird Sprinkler Mfg. Corp., 7045 N. Grand Ave., Glendora, CA 91740, 213-963-9311. MONEYWISE Why banks care about market share Many banks, in making loan decisions, look for a fourth "C" beyond the usual character, capacity and capital. That fourth C, described in Financial Marketing magazine, is "competition in the marketplace." It measures the ability of a company's service to penetrate a market at a 
profit level high enough to sustain growth while repaying its bank debt. To evaluate that fourth C, banks may do their own market research on your proposal. The bank could find, for example that your firm lacks the marketing know-how already held by others in a very competitive area. Pre-loan market research by the bank may nix your original proposal, but turn up an alternative that offers better potential. And banks may con-tinue to monitor your market even after granting the loan so 
they can pull back if prices or demand move against you. Loan decisions are easy when money is tight: A banker will say no to just about any marginal loan application. But 
when lending funds are available, banks rely more heavily on competitive analysis to help avoid lending erros. If you provide comprehensive marketing information, your chances 
of getting a loan are improved significantly. 19 r* > Z n > TO m Z a c CD H TO C r* I IRRIGATION 'Hi-Pop' sprinklers availaiDle from Rain Jet To water taller, thicker grass more effectively, Rain Jet Corp. has developed a complete new line of 2V2-inch sprinklers. Water pressure causes the center portion of the new sprin-kler to pop up 2V2 inches above the turf line. A heavy duty stain-less steel spring returns the all-brass sprinkler unit back into its housing when the water is shut off. For further information, con-tact: Rain Jet Corp., 301 S. Flower St., Burbank, CA 91503, 213-849-
2251. IRRIGATION 'Evergreen' covers blend into turf Irrigation box covers from Ametek feature a molded-in green color that blends in visually with turf. Both box and cover are made of a thermoplastic material 
developed specifically for underground use. The new 10-inch diameter box provides plenty of working area and 
features a twist-lock cover. Other models are available, including rectangular boxes with snap or 
pentagon locking mechanisms. For further information, con-tact: Ametek, Plymouth Products Div.f 502 Indiana Ave., She-boygan, WI 53081, 414-457-9435. THE LITTLE TRACTOR THAT DOES BIG TRACTOR JOBS. A lot of landscaping and construction jobs are too big for a lawn and garden tractor, yet too small for a large industrial tractor. And that's where our John Deere "little-big" tractors come in. At 22 and 27-PTO-hp, they have the power you need for loading, digging, 
grading, posthole digging, transporting, trenching, tilling and just about any other job you do. Yet they're still small enough so they're not too expensive to buy or operate. Both the 22-PTO-hp 850 and the 27-PTO-hp 950 are equipped with liquid-cooled diesel engines that give you excellent fuel economy. And both offer a versatile 8-speed transmission plus a 3-point hitch (Category 1) that accommodates a family of more than 20 tractor-matched implements. We also offer a choice of tire sizes and styles to fit your needs. And your John Deere dealer is a man you can count on for parts, service and good advice. So if you're looking for a real workhorse that's just right for the jobs you do, see the 850 or 950 at your nearby John Deere dealer. Or, for a free brochure, write: John Deere, Dept. 63, Moline, Illinois 61265. THE JOHN DEERE "LITTLE-BIG" TRACTORS. Nothing runs like a Deere.® JOHN DEERE IRRIGATION No-trench installation A new pamphlet that explains how to install an underground lawn sprinkler system without digging trenches is available free from Charles Machine Works. The brochure includes information on how to plan the project and instructions for trenchless installation with a vibratory plow. For a free brochure, write: Charles Machine Works, Inc., P.O. Box 66, Perry, OK 73077. MARKETING IDEA FILE Letter from Los Angeles Lawn care marketing is definitely different in southern California than in the rest of the country. Bob Cohen, owner of The Green Scene, Los Angeles, wrote recently pointing out some of the differences: "From reading stories in your magazine, I get the feeling that most of the services in the East are sold on the basis of a basic service with lots of extra tacked on Š extras like special fertilizer, pesticides, liming, etc. Or some 'super' service at a premium price. "Customers in our area would not accept this nickel-and-dime attitude by a lawn care businessman. The homeowner in Los Angeles expects a service to take care of his needs and 
does not want to be bothered with any additional decisions. Our basic service is complete with all necessary fertilizers, pest controls, conditioners and weed controls. "It is interesting that we have many customers with separate lawn areas Š dichondra, bluegrass, bermudagrass, 
St. Augustinegrass Š each of which has different needs for fertilization, weed control and definite seasonal character-
istics as well. "We do charge extra for options. But our options are for treatment to other forms of landscape Š such as rose care, including systemic pest control (using MSR) . . . tree root feeding . . . ornamental foliar sprays (mostly for bugs, using Orthene and foliar feeding) ... as good examples. "The landscaping in Los Angeles is more complex than those in typical eastern areas, making our industry con-siderably a more difficult technical and economic challenge out here." Cohen also notes that for the last three years he has been sending out an informational newspaper to his customers six times a year, although he publishes only three separate edi-tions each year (spring, summer and fall). In addition he 
leaves instructions at each service which includes news notes about lawn care, six editions a year. "It has been our experience that consumers do not read," he says, "therefore putting out a lot of information to them at one time is apt to be lost by the majority. Repetition and information in small doses gets the bigger audience. And add-ing some cartoon humor probably helps get it all read." IRRIGATION Weather-matic publishes turf irrigation manual The third edition of Turf Irrigation Manual, published by Weather-matic Div. of Telsco In-dustries, provides 350 pages of reference material for contrac-tors involved with installing sprinkler systems. It contains 60 pages of reference tables, including: technical symbols and abbrevia-
tions; piping pressure losses and velocities; equivalents for pressure, precipitation, wind 
velocity, flow, length; pumps and strainer data; and electrical wire data. For further information, con-tact: H. Gene Johnson, Weather-matic Div., Telsco Industries Box 18205, Dallas TX 75218. IRRIGATION How to maintain an irrigation system At the time a landscape main-tenance contract is signed, it is important to check for proper sprinkler function, equipment breakage and control system malfunction, according to Dr. Ronald C. Smith of Texas Tech University. He outlined a number of irrigation troubleshooting tech-niques at the Maintenance Sym-posium sponsored by the Associated Landscape 
Contractors of America in San Jose, Calif, earlier this year. Sprinkler heads. If the heads are stuck in the "up" position, it 
could be sand or gravel clogged under the tail-piece of the head. Or the tailpiece could be hanging up on side of the nipple due to excessive wear of or poor construction. Clean or replace as necessary. For a "walk-through" head operation for each zone or sec-tion, Dr. Smith advises to look for AQUA-GRO THE KEY TO MORE SUCCESSFUL GROUNDS MAINTENANCE REDUCED WATERING Ł FASTER RESPONSE TO FERTILIZATION AND PESTICIDE CONTROL Ł REDUCED LABOR COSTS Ł ELIMINATE PUDDLES AND DRY SPOTS Ł REDUCED PROBLEMS WITH THATCH Ł HEALTHIER AND HEARTIER TURF. Shallow rooted turf, poor moisture distribution from area not treated with Aqua-Gro amended water Deep rooted turf, good moisture distribution from area treated with Aqua-Gro amended water. Aqua-Gro is available in liquid concentrate or spreadable granular. For additional information write to: AQUATROLS CORPORATION OF AMERICA 1432 Union Ave. Pennsauken, New Jersey 08110 (609) 665-1130 Circle 129 on free Information card obstructions to sprinkler pat-terns, such as shrubs, mail boxes or grass. Move or add heads to correct. If there are problems with in-adequate coverage, but there are no obstructions, check static and 
flow pressures. Remedy by re-zoning and resizing pipe, or add more heads to the line, spacing closer or adding a booster pump. If there are problems with "fogging" of water at spray heads, check static and flow pressure readings. If it is beyond the operating range of sprinkler heads, install a pressure reducing valave, or adjust flow 
control on automatic valves. Equipment breakage. If there is a broken pipe, there will be a saturated sunken spot in the lawn area or reduced pattern coverage by sprinkler heads downsteam from the break. He said when repairing breaks, it is best to use compression couplers when possible. The parts cost more, but savings is returned in labor. Next best is flexible PVC on laterals where line pressure 
does not exceed 80 psi. Again, it 
is more expensive, but cheaper 
in terms of labor. He says to attempt to determine the cause of the break. It could be stones, shifting soil, improper installation, freeze damage, excessive com-
paction. He recommends to correct the problem, and com-municate the cause and correc-tion to your client. Do not try to fix blame. Control system malfunctions. Check the clock for power sup-ply, then: for power to valves, 
check all stations with circuit or voltage tester, or a new valve. If all checks out, then go to the valves. Activate stations and check solenoid operation. If the solenoid is non-operational, replace with a new one. If the 
new one is not operational, then 
a break exists in the wire. Either repair or replace wire to valve. If the solenoid works, but the valve doesn't, shut off main line and drain. Disassemble valve, 
check for dirt in bleed mecha-nism at solenoid. Clean it, and the valve should work. If the valve fails to close, check for dirt in the bleed plug and between seal and the seat of the valve. Clean it, and the valve should operate. Winter preparation. Shut off the main line, close the S & W valve. Open all manual drain valves. Open all petcocks on anti-siphon or backflow device. 
Manually run through all sta-tions to relieve pressure on auto-matic valves. Blow out of the system with compressed air may also be necessary. Keep clock on 
all winter, but with no station times. Spring check-up. Make a visual walk-through and check for damaged or covered heads. Doing so will prevent damage from washouts. Make sure head spray is still properly oriented. Clean debris and grass from 
heads and make height adjust-ments. For automatic systems, check for power to the clock; set sta-tions for proper watering sched-ule. For manual systems, close valves, then back up one-quarter turn. Close all manual drain Enter a trial subscription by returning this card: Read LAWN CARE IN-DUSTRY for: Ł Timely reports on how other lawn care and maintenance companies handle their business problems. Ł Useful tips on the tools of your profession: Direct mail, selling, customer service, equipment care, business management, service techniques. Ł Ideas, facts and figures to maximize your business development and profits. Edited to help you do a more ef-fective job. IAWN OIRE INDUSTRY 9800 Detroit Ave. Cleveland, Ohio 44102 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL First Class Permit No. 2675 Cleveland, O. Postage will be paid by addressee L4WN G4RE INDUSTRY Attn: Circulation Department 9800 Detroit Ave. Cleveland, Ohio 44102 L4WN QIRE INDUSTRY The news monthly serving chemical lawn care and maintenance professionals. Please enter my introductory subscription to LAWN CARE INDUSTRY for just $10 (12 monthly issues). I understand that if LAWN CARE INDUSTRY doesn't meet my expectations I can cancel and receive prompt refund. Ł Bill company Ł Bill me Ł Payment enclosed Name Firm Business Address City Title-State--Zip. Signature Type of Business (check one) Ł Chemical lawn care & mow-ing/maintenance services Ł Chemical lawn care only Date-ID Lawn mowing and other mainte-nance services Ł Other (specify) valves. Petcocks on anti-siphon should be closed. Open water main valve slowly. Avoid damag-ing water hammer to system. 
When sound of flowing water ceases, open the valve fully. For automatic systems, run through each station with 
manual override. Check to be sure all heads are adequately covering and that valves are closing. For manual systems, 
open each section to check for 
full coverage. Make sure manual 
valves close up completely and that there are no leaks. wtmm^mammm IRRIGATION Irrigation equipment manufacturers listed If you are a lawn care businessman already involved in irrigation system installation or maintenance, or thinking about going into that end of the business, this partial listing of 
companies that manufacture irrigation equipment may be useful: Ametek Plymouth Products Division 502 Indiana Ave. Sheboygan, WI 53081 Rain King 1101 Burlington N. Kansas City, MO 64116 816-471-1133 Champion Brass Mfg. Co. 1460 N. Naud St. 
Los Angeles, CA 90012 Imperial Underground Sprinkler Co. 13555 W. 107 St. Lenexa, KS 66215 913-492-4920 Rain Bird Sprinkler Mfg. Corp. 7045 N. Grand Ave. Glendora, CA 91740 213-963-9311 Johns-Manville 
909 W. Nielson Ave. Fresno, CA 93708 209-442-8511 Toro Irrigation Div. 5825 Jasmine Riverside, CA 92504 714-688-9221 Lumenite Electronic Co. 2331 N. 17th Ave. Franklin Park, IL 60131 312-455-1450 Moody Sprinkler Co., Inc. P.O. Box 15167 Santa Ana, CA 92705 714-556-8730 L.R. Nelson Corp. 7719 N. Pioneer Lane Peoria, IL 61614 Rain Jet Corp. 301 S. Flower St. Burbank, CA 91503 213-849-2251 Royal Coach Sprinklers, Inc. 4381 N. Brawley Ave. Fresno, CA 93711 209-442-0330 Turf Sprinkler Corp. 1324 Motor Parkway Hauppauge, NY 11787 516-582-9400 Weather-matic Div. Telsco Industries P.O. Box 18205 Dallas, TX 75218 214-278-6131 Rain-O-Mat Sprinklers, Inc. 12414 E. Whittier Blvd. Whittier, CA 90602 Safe-T-Lawn, Inc. 5350 N.W. 165th St, Hialeah, FL 33014 305-625-7000 Richdel, Inc. 1851 Oregon St. Carson City, NV 89701 702-882-6786 Microdot Products 2530 Crescent Dr. Broadview, IL 60153 312-343-9820 Greenlawn Sprinkler Co. 2200 S. Lipan Denver, CO 80223 303-936-4813 Well, I used to do all my business with Acme Lawn Care Š until I got sick and tired of them hassling me about the lousy $954.23 I owe them. ŁŁŁ COST CUTTINGS Rebuilding a truck? Get details first If you are considering having a company vehicle rebuilt, Fleet Owner magazine suggests you or your maintenance supervisor get answers to the following questions before signing a purchase order with a rebuilder: Ł Is there a reciprocal warranty that will pay, for exam-ple, for a rebuilt clutch that was installed in Chicago but failed in Cleveland? Ł Is each component marked with the rebuilder's name, brand and date? Ł Does the rebuilt part have the same performance char-acteristics as a new one? Ł Are the components rebuilt to factory specifications using only genuine original equipment manufacturer parts? Ł Can the rebuilder provide information on why the original part failed? Ł What is the coverage and duration of the new warranty? Ł Are all the labor and material costs included in the quoted price for rebuilding? SummerTime ST-100 is non-corrosive The Lawn Care Market now has a Fertilizer So-lution and Program which will provide healthier, better looking lawns for the customer at a much more reasonable cost to the applicator. Our program aims to significantly reduce in-vestment in material and equipment costs. Our PROGRAM and MATERIAL when used as directed have these advantages: Ł Less material cost per square foot of lawn 
Ł Non-corrosive to application equipment Ł Non-toxic to seed, plant roots, and foliage Ł Non-poisonous to people and animals Ł Non-corrosive to metal lawn furniture, fences, gates Ł No agitation necessaryŠfertilizer is a true solution and will not "settle out" Let SUMMERTIME ST-100 help you get your next 100 customers. - non-clogging - non-toxic Yes, I'm interested in your SummerTime Liquid Fertilizer. I Ł Send technical literature. ' Ł Have your salesman call. ' Name Title Company ^ Address State Zip P.O. Box 306, Columbus, Ohio 43216 (614) 294-4556 Circle 128 on free information card SummerTime liquid Fertilizer will bring the beautiful lawn yuur customer expects! TREE CARE EPA grants Chevron expanded Orthene label Orthene insecticide has been granted an expanded tree and ornamental spray label by the federal Environmental Protec-tion Agency (EPA) reports the manufacturer, Chevron Chemi-cal Co., San Francisco. Adding significantly to the number of pests on its new label, Orthene Tree and Ornamental Spray is now one of the most 
versatile and effective insecti-
cides to serve the tree care and ornamental horticulture market, said R.H. Foell, Ortho product manager for insecticides. Additional Orthene Tree and Ornamental Spray registrations include: on trees and shrubs Orthene controls aphids, tent 
caterpillar, leafrollers, adult root 
weevils and the Nantucket pine tip moth larvae. It will also con-
trol lace bugs, webworms, scales (crawlers), Birch leafminer and Douglas fir tussock moth larvae. Orthene still is labeled for con-trol of gypsy moth larvae under the older label. Orthene is also now labeled to control lygus bugs on daisies, statice and yarrow. Under the expanded greenhouse label it can be used to control aphids, mealybugs, whiteflies, thrips and scales (crawlers) on all foliage plants, plus orchids, anthuriums, cacti and poinsettia. It also is labeled for thrips on roses, carnations and chrysanthemums 
where the previous registration covered only aphid control. Orthene works to control in-sects in two ways. First, it kills in-
sects on contact. But it also pene-trates plant tissue providing continuous local systemic control for later invaders. Rates vary but are often as low as Vs pound per 100 gallons spray; thus minimiz-ing both cost and the amount of chemical released in the 
environment. The toxicity level of Orthene to mammals and birds is low when compared to many other agricultural chemi-cals, Chevron said. Orthene is especially low in toxicity to fish. For more information, con-tact: Ortho Agricultural Chemi-cals Division, Chevron Chemi-
cal Co., 575 Market St., San Fran-cisco, Calif. 94105. RENOVATION Roundup, Pennfine team up in new turf renewal plan Two major turf products Š one a herbicide and one an improved turfgrass variety Š have joined forces to provide lawn care businessmen with a new, effective program for renewing or renovating existing lawn areas. Roundup herbicide, manu-factured by Monsanto Agricul-tural Products Co., St. Louis, and Pennfine perennial ryegrass have been teamed up in what marketers for the two products call a "2-Step Turf Renewal 
Plan." Details of the plan are 
available in a new test kit that in-
cludes enough Roundup and 
Pennfine to renew approxi-mately 200 square feet of turf. The one application of Roundup called for in the plan will destroy a variety of annual and perennial grasses and broad-
leaf weeds. Roundup is a foliant-
applied herbicide that utilizes the biological process of translocation to spread its killing properties to all parts of treated 
plants. Translocation is the means by which sugars and other 
materials are circulated through living plants. Roundup requires several days to be absorbed into the foliage and translocated through the entire plant and its network of below-ground roots and rhizomes. Because Roundup 
leaves no residual soil activity, Pennfine can be spread over the treated area about seven days af-ter the herbicide application. Pennfine's agronomic Free test kit for "2-Step Turf Renewal Plan." characteristics make it a good variety for the turf renewal plan. Developed by Dr. Joseph M. 
Duich at Pennsylvania State Uni-versity, it germinates quickly and grows into a dense, full stand of 
grass. A free test kit containing usage instructions and enough Roundup and Pennfine to renew approximately 200 square feet of turf is available to lawn care businessmen by writing: Turf Renewal Plan, P.O. Box 923, Minneapolis, Minn. 55440. WHO'S WHO Landscaper directory published by ALCA The Associated Landscape Contractors of America (ALCA) has released its new 1979/1980 membership directory, Who's Who in Landscape Contracting. The new 80-page directory con-tains listings for more than 500 commercial landscape con-tractors throughout the country, with index for specializations of each. The ALCA directory is cross-indexed by geographic location, 
as well as by individuals' names. The regular directory listings in-clude company name, address 
and phone of all listed con-tractors, along with the names of principles, a primary area listing of either (or both) exterior or in-terior landscaping and the areas of specialization done Š resi-To improve your lawn care business, justadd water. You've got a grow-ing business, we've got a growing business. Why not combine them? Installing under-ground automatic sprinkler systems is easy and profitable. And with quality controllers, heads and valves from Rain Bird, rainmakers to the world since 1933, your customer is assured the best 
system available. His lawn stays healthier and so do you. For more information on this money-making opportunity, contact your nearest Rain Bird distributor. Or write to us at the address below. We'll show you how easy it is to make more green while you make more green. Pjun^BIPD Bringing new ideas to life. 7045 N. Grand Avenue, Glendora, CA 91740 Ł Rain Bird « a registered trademark of Rain Bird Sprinkler Mtg Corp Glendora California c 1978 Rain Bird Sprinkler Mfg Corp dential, commercial, industrial, government, maintenance, irrigation, design/build, erosion control or lawn care. The directory has been distributed to all ALCA mem-
bers, and to professional practice landscape architects and other 
user groups for landscape con-tracting services. ALCA president Bill Thorn-ton, Thornton Landscape, Inc., Cincinnati, said of the new direc-tory: "I am very pleased to note that this edition of Who's Who is substantially larger than past directories, representing a full spectrum of landscape con-tractors to all buyers/users, and Who's Who d in Landscape Contracting 1979-1980 Membership Directory Associated Landscape Contractors of America including the largest member-ship ALCA has ever had. The in-dustry is continuing to grow, and this new directory attests to the growth of ALCA." While not generally avail-able to landscape contractors who are not ALCA members, the new directory is available to interested landscape architects, 
designers, general contractors, 
building managers and other users of landscape contracting. Full information is available 
from: ALCA Publications, 1750 Old Meadow Rd., McLean, Va. 22102. CENTRAL PLAINS Kansas conference will have lawn care session The 30th annual Central Plains Turfgrass Founda-tion/Kansas State University Turf Conference set for October 10-12 will feature a special lawn care session on the second day of the meeting. The conference will be held at the K-State Union, Kansas State University, Manhattan, Kan. For further information, contact: Dr. Robert N. Carrow, Horticulture Department, KSU, 
Manhattan, Kan. 66506, 913-532-6170. AMII CORPORATE Toro sets earnings record in 3rd quarter The Toro Co., Minneapolis, recently reported record sales and earnings for the third quar-ter and nine months ended April 30. Quarterly sales exceeded $100 million for the first time in company history. And, at the end of the first nine months, the com-pany has surpassed full-year sales and earnings records set in the last fiscal year ended July 31, 1978. Chairman David T. McLaughlin said he expects sales in the fourth quarter to again ex-ceed $100 million, putting fiscal 1979 sales over the $350 million level. He said he looks for a re-cord earnings performance in the final quarter with margins improving over the third quarter. For the third quarter, sales rose 43 percent to $100.1 million 
from $70.0 million in the third quarter the year before. Net 
earnings improved 14 percent to $4.38 million from $3.86 million, and fully diluted earnings per 
share were up seven percent at 77 cents versus 72 cents. For the nine months sales climbed 63 percent to $251.3 million, from $154.6 million. Net 
earnings rose 72 percent to $13.61 million from $7.92 million, and 
earnings per share, fully diluted, rose 65 percent to $2.43 from $1.47. In the last fiscal year ended July 31, 1978, Toro had record sales of $223.9 million, net earnings of $11.0 million and 
fully diluted earnings per share of $2.02. All product lines contributed to the strong sales gains, McLaughlin said, with major 
improvements coming from its professional turf areas. The fast-growing irrigation product line showed a 43 percent sales gain in the quarter and for the first nine months is 43 per-
cent ahead of last year. Toro recently announced a $3.4 million expansion of its irriga-
tion facilities. VARIETIES Bristol Kentucky blue licensed in Canada The Bristol variety of Kentucky bluegrass has just been approved for turfgrass use in Canada, according to Eugene 
Mayer, turfgrass research agron-omist at O. M. Scott & Sons, 
Marysville, Ohio. Bristol was developed cooperatively by Scotts and the New Jersey Agricultural Station and will be marketed through Scott's ProTurf technical representatives for use throughout Canada. The variety is characterized as a moderately low-growing, close-knit, dense, leafy and medium-textured turf-type blue-grass variety. It is distinguished by its dark green color, along with its capacity to green up earlier in the spring than many varieties and generally maintain its color later into the fall and 
winter than many other grasses. Bristol is also noteworthy for its high level of disease resis-tance, the company said. In test-ing, Bristol was found equal to or 
better than other turfgrass 
varieties in resistance to leaf 
spot, stripe smut, Fusarium blight and powdery mildew. Regarding performance in the sun, a five-year study at the Uni-versity of Rhode Island placed Bristol in the upper third among 55 bluegrass selections tested. Additional tests at Rutgers Uni-versity placed Bristol in the up-per 10 percent of 50 bluegrass varieties evaluated. While it is usually difficult to maintain Ken-tucky bluegrass in the shade, 
Bristol demonstrates excellent adaptability, especially with its resistance to diseases commonly found in shade, such as leaf spot and powdery mildew, the com-pany said. VARIETIES Sabre granted plant variety certificate Sabre Poa trivialis has been granted a certificate under the Plant Variety Protection Act by the Plant Variety Protection Of-fice of the federal Department of Agriculture, according to J. L. Carnes, president, International 
Seeds, Inc., Halsey, Ore. Sabre was developed cooperatively by International and the New Jersey Agricultural Experiment Station at Rutgers University and is the first 
domestic variety of Poa trivialis to be granted such a certificate. Known for its ability to en-dure shade, Sabre is the only Poa trivialis available to fine turf 
managers other than common, 
unpedigreed seed imported from 
northern Europe. Sabre seed is now being produced in Oregon. A rapid germinating variety, it mixes well with the various fine-bladed ryegrasses, fine fescue and bluegrass. With more than two million seeds per pound, a 
relatively small amount of the seed adds an exceptional num-ber of potential grass seed plants per pound to any grass seed mixture. LAWN SESSIONS Southern conference set for Nov. 18-20 The annual Southern Turf-grass Conference will be held Nov. 18-20 at the Camelot Inn in Little Rock, Ark. For further information, con-tact: Dr. G. Euel Coats, Drawer CP, Mississippi State, Miss. 
39762,601-325-3138. The future is now with PERF*A* LAWN Professional lawn care is one of today s fastest growing industries. And PERF-A-LAWN is one of the largest, most successful companies in the industry. Why? Because we offer the most liberal and most productive franchise program in lawn care. Our franchise fee is one of the lowest, giving you the opportunity of a lifetime to start your own successful lawn care business with c minimum investment. Wf provide thorough training in every step of the lawn care process at no extra cost to you. We supply free continuing technological assistance covering new product advances, new equipment, along with innovations in application techniques. We provide you with virtually everything you need to begin business. And PERF-A-LAWN is widely recognized... with corporate branches and franchisees in eight states and 22 major marketing areas. Read what two of PERF-A-LAWN's many successful franchisees have to say: "We could not have chosen a better company. They helped and supported us through the first years'.'-Steve Juntgen, Ft. Wayne. "The extensive training is excellent. They are truly experts:'-Virgil Huffman, Toledo. If you're looking for a money-making franchise opportunity, look to PERF-A-LAWN. The profits are now. The growth is now. The future is now. Mail coupon today for free franchise kit. Gentlemen: Hurry send full details on your high-profit, low-investment PERF-A-LAWN franchise I understand there is no obligation Name Market in which I will operate Address-City State -Zip. I. Phone_ ASSOCIATION from pagel Lawns, Inc., Austin, Texas. Also: Bill Fischer, Spring-Green Lawn Care Corp., Naper-ville, 111.; Ritch Skelton, Duncan Landscape Associates, Vienna, Ohio, and also vice president of the Associated Landscape Con-tractors of America (ALCA); Kent Potts, Brazos Valley Nur-sery, Bryan, Texas, also repre-senting ALCA; Ronald Ahlman, Lawrence & Ahlman, Inc., Dun-dee, 111., immediate past presi-dent of ALCA; Bob Earley, editor, and Dick Foster, publishing director of LAWN CARE INDUSTRY. Four major committees were formed consisting of members of the board of directors and other volunteers from among those who attended the meeting. Committees, basic goals and in-itial members are: Membership/Dues Š to decide on classifications of mem-bers and a dues structure. Initial members are: White, Doug Baker, Murphy, Eldred, Derrick, Duncan and Burton. Bylaws Š to draft a proposed set of bylaws for the organiza-tion. Initial members are: Zwiebel, Schnare, Brandt, 
Weber, Kelly and Doug Baker. Name and incorporation Š to decide on a name and to go through legal stages of incorpora-tion. Initial members are: Er-baugh, Burton and Schnare. Management Š to decide how the organization will be managed on a day-to-day basis. Initial members are: Burton, Ober, Latting and Cruse. Those in attendance hired a Chicago association manage-ment firm Š Bostrom & Associ-ates Š on a 90-day basis to aid the organization in legal incorporation and other start-up tasks. Although no final name for the organization has been chosen, all preliminary work will be done under the name of the Professional Lawn Care Associ-ation. Inquiries about the organiza-tion should be directed to: Glenn Bostrom, Professional Lawn Care Association, Suite 1717, 435 N. Michigan Ave., Chicago, 111. Dick Foster (left], publishing director of LAWN CARE INDUSTRY, addresses the group of lawn care businessmen at the Fort Mitchell, Kentucky Holiday Inn. Glenn Bostrom, who will be managing the association, at least for its first 90 days. Pro. tern, officers of the Professional Lawn Care Association, from left: Jerry Faulring, Hydro Lawn, Gaithersburg, Md., president; Doug Baker, Leisure Lawn, West Carrollton, Ohio, vice president; and John Latting, Lawn Groomer, Normal, 111., secretary-treasurer. Gordon Ober (left), of Davey Lawnscape Service, Kent, Ohio, makes a point during discussions, as Ron Giffen, Lakeshore Equipment & Supply Co., Elyria, Ohio, and Ron Collins and Joe O Donnell, R. W. Collins, Inc., Satellite Beach, Fla., look on. From left: Steve Derrick and John Latting, both of Lawn Groomer, Normal, 111.; Don Burton, Lawn Medic, Inc., Bergen, N.Y.; and Larry Brandt, Spray-A-Lawn, Cincinnati, 
Ohio. Meeting in committee, from if Fischer, Spring-From left: Jerry Amstutz, Spray-A-Lawn, Orrville, Ohio; and Dr. Paul Schnare, Atkins Lawn Pros, Columbia, Mo. From left: Jim Kelly, Keystone Lawn Spray, Wayne, Pa.; Ronnie Zwiebel, Cnem-Care Lawn 
Service of Alabama, Birmingham; and Marty Erbaugh, Lawnmark Associates, Peninsula, Ohio. i % left: Bi Green Lawn Care Corp., Naperville, 111.; and Rick White, Village Green Lawn Spraying, West Chicago, 111. Meeting in committee, from left: Jim Duncan and Rick 
Eldred, both from A-Perm-o-Green Lawns, Inc., Austin, Texas. ŠBMHi^B V From left: Ritch Skelton, Duncan Landscape Associates, Vienna, Ohio; Kent Potts, Brazos Valley Nursery, Bryan, Texas, both representing the Associated Landscape Contractors of America; and John Cruse, Easy Lawn Co., Kettering, Ohio 60601. Phone is 312-644-0828. Many broad goals of a lawn care association were discussed by those in attendance. On the top of the list was relations with government on the federal, state and local levels. Many feel that the association should collect and disseminate information flowing into and out of Washing-ton, and collect and disseminate information on situations 
occurring in one state that could cause trend-like situations to 
develop in other states. As the lawn care industry becomes more visible, there is more likeli-hood that government agencies will try to regulate it, and those in attendance felt that the in-dustry should have a say in any regulation that occurs. Training program for both staff and management on a regional and national basis was discussed. The association hopes 
in the future to establish training 
programs in areas such as agronomy, sales, business 
management, advertis-
ing/promotion, public relations and safety. Those in attendance said that they hope the association in the 
future can develop operating 
standards for the industry or a code of ethics that lawn care companies might use as a guide-
line to running a sound business. This would be particularly useful to new companies 
entering the industry. It is expected that some type of newsletter or other form of communication will be estab-
lished by the association to 
disseminate information to mem-
bers. There would probably be 
other forms of communication also, such as a government up-date newsletter periodically. Those in attendance said that it is time for the lawn care indus-try to take its place among other green industry groups such as golf course superintendents, sod producers, nurserymen and others. It is expected that the association will work together with other green industry associ-ations on projects that would 
mutually benefit all involved. One established industry group that already has a number of members from the lawn care 
industry is the Associated Land-scape Contractors of America. Representatives from ALCA attended the meeting and sug-gested that lawn care business-men might find it advantageous to affiliate with ALCA soon or at some time in the future. In any event, the ALCA representa-TOOLS,TIPS & TECHNIQUES Gasohol and small engines may not mix Now that gasohol has been appearing in service station pumps and receiving widespread publicity, the question might arise "can I use gasohol in my lawn care equipment? Should I use it?" Scientists at the Tecumseh Research Laboratory, Ann Ar-bor, Mich., have issued a cautionary warning regarding its 
use in small engines. The lab is operated by Tecumseh Pro-ducts Co., a firm with sales of $750 million annually in small engines, air conditioning and refrigeration compressors. In 1974, Tecumseh developed a blend of 10 percent anhydrous isopropyl alcohol and 90 percent gasoline (labelled IPA) to stop corrosion caused by tiny fuel residues that remained in every Tecumseh engine after factory-
testing. Use of this mixture successfully cured problems associ-ated with the condition commonly referred to as "sour gas." But, warn the scientists, there's a difference between Tecum-seh's test fuels and gasohol, and a difference between auto-mobile engines and small engines for outdoor power equipment. Anhydrous isopropyl alcohol reacts with the peroxides which develop in fuel because of the water content 
in the gasoline, it neutralizes them, and in the process gets 
converted to acetone, which is harmless to engines. However, gasohol generally contains grain or methyl alcohols that are not anhydrous. These alcohols react with the water content present in gasohol and tend to form strong acids which can corrode metal parts, even eat rubber and plastics. This is particularly evident in cases of off season storage of lawn equipment where the fuel supply is likely to be 
stored for a long time. There's also a significant difference between automobile and lawn equipment engines. Except in cold starts, a car does not run with rich fuel/air ratios. Government-required ef-ficiency and emission controls preclude consistent rich oper-ation. However, in small engines the situation is different. They do run rich, and they are stored for long periods. Here, the potential for corrosion is very real, and this corrosion comes from the acid formations. Tecumseh's scientists advise you to play it safe. Decide for yourself the pros and cons of gasohol in your automobile. But, save potentially expensive repairs and parts replacement costs by using only unleaded regular gasoline or leaded regular gasoline in your outdoor power equipment. Dave Murphy, Green Valley Co., Shawnee Mission, Kan. Fred Rowley, Rollins Lawn Care, Atlanta, Ga. Howard Evers, Tru-Green Corp., East Lansing, Mich. tives in attendance offered that group's assistance in formation, management or other activities. It is hoped that the associ-ation can establish an annual national convention which would include an educational program and a trade show specifically for the lawn care in-dustry. Those in attendance indi-cated that this could become a reality as soon as next year. Because the lawn care in-dustry is relatively young, it was mentioned at the meeting that a lawn care association could serve as a statistics-gathering body to develop information on the size of the industry and the to page 26 An L & M Lawncare franchise for the right person. An opportunity to join a growing industry, using our unique system of both Liquid and J Gronuol application in one step operation. For complete information call: (216)481-5000 Ed Thuning ® IfflflUUnCflRE 19506 Nottingham Rd., Cleveland, Ohio 44110 Circle 107 on free information card Custom-made tank trucks built to your specifications. Complete line of accessories: Lawn Spray Guns $ 14.95 Synflex Spray Hose $ 49.50 per 100 Ft. Spray Nozzles, Full Cone, Large Droplet.. $ 6.95 Soil Probe Made For Lawn Sampling $ 18.95 Measuring Wheels $ 29.95 Hannay Reels Š Electric ... $235.00 Reel Swivels $ 17.95 Wanner Hydracell Diaphragm Pumps, FMC Piston Pumps. Tuflex Fiberglass Tanks. GRAHAM LAWN CARE EQUIPMENT, INC. 6460 Osceloa Way Douglasville, G A 30135 (404) 942-1617 Circle 112 on free information card Custom-made binder easily holds entire years copies of LCI magazine. Green binder with logo protects your magazines and gives your library a neat appearance. Magazines can be inserted as they are received....send check or money order to: LAWN CARE INDUSTRY 9800 Detroit Ave. Ł Cleveland, Ohio 44102 J D 26 ASSOCIATION from page 25 scope of services offered. Along with this would come an associ-ation directory of qualified in-dustry member companies. It is also hoped that a lawn care association could provide things such as group insurance plans and pension plans, something many small businesses in the in-dustry are lacking. Consumer education about the industry was discussed by 
those in attendance. The associ-ation hopes to develop regional 
and national promotion pro-grams to establish the industry as a sound one in the eyes of the 
consumer and increase market demand and improve market perception. The association hopes to be able to provide input to land-grant state universities to in-fluence curriculum design to help provide a qualified and knowledgeable work force for the industry in the future. Areas such as internships might be a part of a program such as these. >-QC ~ C/D D Q Z u < U z < J The association also hopes to influence and fund research ef-forts by universities, govern-ment agencies and manufac-turers. This would be research specifically designed to meet the needs of the lawn care industry. Faulring told LAWN CARE INDUSTRY that he welcomes suggestions and comments from all members of the industry, particularly in the early stages of formation of the association. His address and phone are: Suite 301, 656 Quince Orchard Rd., Gaithersburg, Md. 20760, 301-948-5252. For further information, contact: Glenn Bostrom Professional Lawn Care Association Suite 1717 435 N. Michigan Ave. Chicago, IL 60611 312-644-0828 Larry Brandt, Spray-A-Lawn, Cincinnati, Ohio. Ronnie Zwiebel, Chem-Care Lawn Service of Alabama, Inc., Birm-ingham. Jim Kelly, Keystone Lawn Spray, Wayne, Pa. s k W Gordon Ober, Davey Lawnscape Service, Kent, Ohio. Doug Baker, Leisure Lawn, West Carrollton, Ohio. Dr. Paul Schnare, Atkins Lawn Pros, Columbia, Mo. RESEARCH Turfs vary widely in wear tolerance Professional turf managers have long recognized that certain grasses could stand heavier traf-fic than others, but no com-parison of relative wearability was available. Now, coomparative wear tolerance has been made of 47 
turfgrasses, both alone and in specific combinations. A wear simulator was designed and constructed by turf 
scientists with the Texas A & M Experiment Station, under a grant from the United States Golf Association Green Section. As a group, the improved turf-type perennial ryegrasses have superior wear tolerance com-pared to the fine-leafed fescues, 
rough bluegrass and creeping bentgrasses. As has been observed in the case of overall winter turf per-formance, there is not a great deal of difference in wear tolerance among many of the 
recently released turf-type perennial ryegrasses. In two years of tests, Cara-velle perennial ryegrass has ranked at or near the top in over-
all wear tolerance, according to Dr. James Beard, professor in the 
Department of Soil and Crop Sciences with the Texas Agricul-tural Experiment Station and Texas A & M University. Comparative wear tolerance among the fine-leaved fescues, 
rough bluegrasses and creeping bentgrasses showed that Ken-
sington chewings fescue has ranked at or near the top in wear tolerance. However, this group is defin-itely inferior in wear tolerance to the perennial ryegrasses, and even the best, Kensington, DERBY AERATOR Weighs 51 lbs. inch«s deep .. effectively by young inexperienced help. .. aerates H to IVi can be operated very Aerates 18 inches wide Weighs 51 lbs. Very easy to use. Remarkable new machine will add thousands to your profits each year. Not found in stores, sold factory direct to save you money. Good engineering + sim-ple design = low price. Powered by 2 hp Briggs Stratton engine .. . aerates % to 1 Vz inches deep ... Very easy to control .. . Works in hard to get at places . . . Safe and easy to operate. Engine warranted for 90 days ... Gear train & tines carry 1 full year 
warranty ... try one for 15 days .. . your money back if not fully satisfied. Can be used as a tiller to weed beds and shrubs from 6 to 18 inches in width. One of the most versatile lawn-garden machines money can buy ... Built by Company with 30 yrs. experience in the manufacture of tough dependable tools. For full information write to: DERBY TILLER COMPANY P.O. Box 21 Rumson, New Jersey 07760 I want more information Name Street City State -Zip-Visa-Bank Americard & Master Charge orders accepted by phone Mon-Sat 9-5. Call (201) 741-0601 ranked about equal to an average ryegrass. The fine-leafed fescues are exhibiting better comparative wear tolerance in winter over-seedings of bermudagrass turfs than they have in higher cut monostands (one kind) main-tained under lawn conditions in Michigan, according to Dr. Beard. Between the two rough blue-grasses, Sabre has consistently ranked superior to Denmark (common) in both years of tests. Among the creeping bent-grasses, Penncross ranked higher than Seaside and Emerald in wear tolerance. Beard said that the research on wear tolerance will continue. Finally, An Aid For Teaching Turfgrass Superintendents. Contractors. Lawn Care Managers. New. On-the-Job Reference. The Turf Managers* Handbook is a compre-hensive. organized approach to turfgrass science and care. It has been designed and written by leading turf specialists from Purdue. Dr. William Daniel and Dr. Ray Freeborg. for on-the-job reference and as a text for students. The book contains 150 illustrations and 96 
color photographs. Data includes 240 
tables and forms. Included are specifications for rootzones. employment, calculations for chemical applications, and extensive metric-imperial conversion. Business and technical aspects of turfgrass management are covered in this 424-page Planning, purchasing, hiring. construction, and plant selection are put together for easy on-the-job reference. Markets covered include lawn care, sod production, golf course management, cemeteries, athletic fields. rand low maintenance areas. If it concerns turf, it's in the Turf Managers' Handbook TU mana Haro BOOK Ordering Information Please send copies of the hardback ($18.95 ea) copies of the paperback ($14.95 ea ) A shipping charge of $1.25 per book must be added A check or money order for is enclosed Please charge to my VISA or MASTER CHARGE (circle one) account no. . expiration date Signature Name (Print)-Address City-I understand that delivery may take six to eight weeks Quantity and bookstore rates available upon request Send fo Books Department Business Publications Division Harvest Publishing Company 9800 Detroit Ave Cleveland. OH 44102 H PRODUCTS gallon stainless steel tank spray rig mounted on a two-ton chassis. Features include: FMC 20 gpm turf pump for powders and granulars; mechanical agitation with seven paddles and six bearings; jet sweep that elimi-nates tank settlings; easy access for pump and filter service; PTO-driven with only two belts in-
volved; calibrated sight gauge with 18-inch leak-proof hatch; unique heavy-duty, electric-
driven reel; lightweight hose offering free wheeling pull-out; metered gun with unique Torco nozzle. The brochure also has information on the company's 300- and 500-gallon models, and information about the Torco spray gun, with a 70° spray pattern. Circle 214 on free information card Soil sampler with "backsaver" handle Clements Associates, Inc. an-nounces availability of its JMC soil sampling equipment with its "backsaver" handle. The handle eliminates bending over to pull a core out of the ground. The unit's sampling tube is pushed into the 
ground by foot pressure. Circle 202 on free information card "Roll-aboard" loading trailer unit A new line of Trailevators, designed for greater convenience and efficiency in load hauling, has been introduced by Magline, Inc. The new trailer units lower to the ground level for fast, "roll-aboard" loading, and hydraulically elevate the load to towing posi-tion in seconds. Bed sizes range from 60 inches wide and eight feet long to 70 inches wide and 10 feet long. Circle 201 on free information card 1,250-gallon steel tank spray rig Torco Equipment Co. is offering a four-page brochure detailing its TS 1250, a 1,250-Centrifugal pump The MP Pumps Division of Tecumseh Products Co. an-nounces the addition of the series 120 "Hi-head" centrifugal1 pump to its product line. Featuring the unique "Pumpak" 
design common to many other MP models, the series 120 is designed to fit NEMA JM pump 
motors. With standard NPT two-
inch suction and HA-inch dis-
charge openings, the pump is rated at up to 200 GPM and up to 140 feet total discharge head. Circle 205 on free information card Storage tanks for lawn care tank farm Amerglas Corp. offers a line of fiberglass reinforced plastic storage tanks ranging in size from 500 to 4,000 gallon capacity horizontal and 500 to 20,000 gallon capacity vertical, suitable for lawn care tank farm usage or 
a batch mixing system. The tanks 
can store corrosive materials, which eliminates the need for sand blasting and painting. The company can fabricate any type 
of custom work within its capacity ranges. Circle 213 on free information card Brush control on industrial sites The federal Environmental Protection Agency has approved registration of Garlon 3A liquid amine herbicide for control of woody plants and broadleaf 
weeds on rights-of-way and in-dustrial sites, Dow Chemical Co. has announced. According to David Frederick, product 
manager for Garlon, the new herbicide is active against more than 35 woody species and also 
controls more than 10 species of common annual and perennial 
broadleaf weeds. Circle 210 on free information card Flow meters Signet Scientific offers a broad, versatile and economical line of flow metering and control The taller the grass ...the higher we pop! From residential to light commercial turf installations, Champion has a pop-up to do the job! When you compare the cost, precision construc-tion ond performance, you'll buy Champion. The 18HP (2" pop-up), the P180 (21/2" pop-up) and the 6178 Impulse pop-up ore just three 
of over one-hundred fifty sprinklers, volves, controllers ond accessories featured in rhe new Champion, full-color catalog. Ask for your free copy. ID CHAMPION SPRINKLER EQUIPMENT 1460 N. Naud St. Los Angeles, CA 90012 (213) 221-2108/(213) 223-1545 NSatoh hugs the hillside like a mountain goat. And that satisfies me? Front tire: 9.5L10 Rear tire: 21.5L-16.1 satis-faction starts with the Stallion Ground Hugger's dependable, smooth-running 38hp water-cooled Diesel engine. With nine forward speeds (three reverse) and dual-speed live PTO (540 and 1,000 rpm), the cost-efficient Stallion Ground Hugger is ideal for hilly terrain uses such as municipal park maintenance and golf course gnximing. And its standard power steering gives you effortless maneuverability. Let Satoh satisfy your tractor requirements like a pro. It satisfies mine. Sato_h.v.0t\\ ^O* Get it at your SAI SATOH tractor dealer. P.O. Box5020. New York. N. Y. 10022 Circle 131 on free information card 28 NJ > vc H CD D a 
z w OS < u z < <-3 PRODUCTS devices. Standard sensors can be mounted in pipes ranging from V2-inch and up. Instruments are located remotely and present measurement of low flow rate and total flow in a variety of 
units. Circle 211 on free information card Polyethylene tank power sprayer From Master Mfg. Co. comes two new Dobbins brand poly-ethylene tank power sprayers. These two new lightweight models are ideal for fertilizing and pesticide application on lawns and trees. The tank is non-corrosive. There is only one moving part in the pump which can deliver a 20-foot vertical stream at 65 psi. The pistol grip spray gun adjusts from fine mist to solid stream. Circle 208 on free information card Landscape edging Steel edging available from Joseph T. Ryerson & Son, Inc. gives lasting beauty and low-cost protection to landscape designs in commercial, industrial and 
residential applications. Used as a retaining wall for driveways, walks, terraces and for line definition around building perimeters, flower beds and trees Š it installs easily, perma-nently and requires no mainte-
nance. Several widths and thick-nesses are available in 16 and 20 
foot lengths. Technical bulletin 50-7 is available for further information. Circle 203 on free information card Nylon irrigation valve available Weather-matic Division, Tel-sco Industries, has introduced a one-inch remote control irriga-tion valve with glass-filled nylon body and cover. The 11024FB model features a brass flow adjustment and brass bleed con-trol. The flow stem is non-rising and operates from full open to full close positions. Product 
bulletin No. 279 is available for 
further information. Circle 209 on free information card Impact sprinkler has side-splash eliminator Champion Brass Mfg. Co. has introduced a modified version of its popular U61D impact sprin-kler. Designated the U61-DP, the re-engineered impact features a precision arm to prevent the side splash of water and produce a more precise spray pattern. It can be adjusted from a 360° full-Free from Hypro Sprayer Pump Handbook New Edition! Circle 108 on free information card When your reputation depends on your being #1, your sprayer should be #1. The PC WO Complete Pressure Spray Unit shown above with Hypro 12 gallon I minute pump with pressures up to 300 PS! IAlso available FMC John Bean and Myers pumps I The TUFLEX manu-facturing process al-lows a five year war ranty on all tanks. For economy prices and more information on our complete line of tanks, write or call now: 'SfA&t _ is the only manufacturer to spe-cialize in seamless fiberglass spray tanks specifically for the pest control and lawn care industry. Remember when craftman-ship was an art... at Tuflex it still is! The exclusive Tuflex process carries a full five year warranty on all handcrafted seam-less fiberglass tanks. Tuflex Manufacturing Company P.O. Box 13143, Port Everglades Station Fort Lauderdale. Florida 33316 Phone 305/525-8815 Plant Location: 800 Eller Drive, Port Everglades in Fort Lauderdale Circle 138 on free information card circle operation to patterns rang-ing from a wedge-like 20° to a wide 340°. A free, full-color catalog is also available. Circle 204 on free information card Brass impact sprinkler Johns-Manville offers a data sheet on its new 195 series brass impact sprinkler. The sheet gives comprehensive performance 
characteristics in tabular form. Information detailed in the sheet includes pressure at sprinkler base, flow rate, sprinkler radius, maximum rectangular spacing and precipitation per hour. Circle 207 on free information card Pipes for pump, pivot installation Connecting underground pipe-lines to pumps and pivots is now easier and more efficient with Hydro Engineering's Tele-scoping Z Pipes, made of heavy gauge steel and sold ready for in-stallation. The pipes telescope together after depth of the PVC line is determined. Several con-figurations are available, and the pipes can be made to order. Circle 206 on free information card Rotary offers vacuum chamber The newest addition to Yard-Man's complete line of side-discharge rotary mowers is Model 11720, a push-type rotary with a 20-inch cut. This light-weight unit with a non-rust cast aluminum deck incorporates a highly efficient "vacuum cham-ber" action to provide out-standing suction to lift grass blades while they are being mowed for a cleaner, neater cut. Circle 212 on free information card 8 pages of helpful information to help you select and use your pumps better. Hookup diagrams for piston, roller and centrifugal pumps. Graphs of pump outputs, flow through spray nozzles. Data on pump and sprayer component 
selection plus much more. Send for your free copy now. When you need pumps for sprayers or pressure wash systems, make your choice Hypro. A DIVISION OF LEAR SIEGLER. INC 319 Fifth Ave NW. St Paul. MN 55112 Ł (612)633-9300 > ? z n > 70 m Z a c CD H 70 < i The natural choice The elite bluegrass growing in the sun is Glade. The elite Double-duty turf beauty bluegrass growing in the shade is Glade. That makes it the natural choice for all lawns. It performs well in up to 60% shade with a higher resistance to powdery mildew. Addi-tionally, Glade has better-than-average resistance to Fu-sarium blight It's now used as a prime ingredient for forti-
fication in many professional turf grass mixes. A Rutgers 
selection, Gtade has outstanding medium to deep green color. Low-growing Glade germinates and establishes fast, developing a thick rhizome and root system for close-knit sod. Most lawn areas have both sun and shade naturally. That's for your next turf grass mix: It's available your local wholesale seed distributor. nomerline, quality-controlled product of Jacklin Seed Company v i'; o, f;:>y4 amtiS?slLis^if-^yy^Jk^^im^y^'.« U.S. Plant Patent 3151 KENTUCKY BLUEGRASS BEHIND THIS ISSUE We did it. There is going to be a lot more work, a lot more organization and a lot more involvement from all facets of the industry, but we did it. We took the first steps towards forming a national lawn care association (see "Industry Association Is Formed," page 1). It's not the first try at getting the lawn care in-dustry organized. A few years ago, Jim Sackett of Leisure Lawn in Troy, Ohio and others tried to get an association organized, but it never really materialized after the first few meetings were held. But the time is right now, at least that is what the 40 lawn care businessmen from all over the country who took time together at the peak of their lawn care season have said. We at LAWN CARE IN-DUSTRY would like to think that our magazine has 
had something to do with making the time right. The people in that room said that our magazine has helped pull together the industry, have made them and manufacturers and others aware that there is indeed a lawn care industry to be reckoned with. As soon as we began publishing LAWN CARE INDUSTRY two years ago this month, the letters began rolling in, inquiring if there was a lawn care association organized on a national level that lawn 
care businessmen could join. In formal presenta-tions at turf conferences (and some informal ones too) we heard talk to the effect of: "Why don't we have an industry association? What do we have to do to get one organized?" Earlier this year, the situation came to a head when we were approached by a group of lawn care businessmen at a turf conference. They wanted to 
work together to form a lawn care association and they wanted our help. We had a few more 
meetings, discussed the idea with manufacturers, suppliers and turf educators, and decided to call a meeting. We invited representatives from 38 of the top lawn care companies in the country to the Holiday Inn in Fort Mitchell, Kentucky in the Cincinnati metropolitan area, and held our breath. Just about all of the companies responded. A few could not 
participate due to other commitments, but offered their help and support at a later date. I wasn't sure what would happen the next day when I checked into the hotel. Gordon Ober of Davey Lawnscape was registered in the room next to mine, and we spent the better part of the evening Faulring (left) and Foster discussing the next day's events. I still wasn't sure if we were going to be able to pull it off. But soon after the meeting started, I knew we were on the right track when about a quarter of the 
way into my carefully prepared agenda, somebody 
said: "Why are we spending all of this time dis-cussing whether or not we need a lawn care associ-
ation? We wouldn't all be here if we didn't believe that. Let's get on with it and organize." The two people in the picture at top right had a lot to do with getting the association off the ground. 
LAWN CARE INDUSTRY publishing director Dick Foster (it was his idea to start the magazine almost three years ago) broke one logjam by pledging $5,-000 of the magazine's budget to help get the associa-tion rolling. The rest of the lawn care businessmen in the room ponied up $10,000 more worth of seed money. Then Jerry Faulring of Maryland's Hydro Lawn was unanimously elected president. To Jerry (who has a lot of hard work ahead of him) and to the officers and board of directors, we offer our congratulations on getting the lawn care association formed. Now it is up to everybody in the lawn care industry to make it work. U ADVERTISERS Aquatrols Corp. of America 20 Ashland Chemical Co 7 BASF Wyandotte Corp 18 Boots Hercules Agrochemicals Co cover III Champion Brass Mfg. Co 27 Deere & Co 19 Derby Tiller Co 26 Du Pont Co 16-17 Ford Tractor Co 6 
Graham Lawn Care 25 
Hypro, Div. Lear Siegler, Inc 28 Jacklin Seed Co 3, 29 L & M Lawncare 25 
Lofts Pedigreed Seed, Inc cover IV Perf-A-Lawn Corp 23 Rainbird Sprinkler Mfg. Corp 22 Satoh Agricultural Machine Mfg., Ltd 27 
Sierra Chemical Co 8 S.P.I.C/Monsanto 4-5 
Summertime Lawn Care Products 21 The Toro Co 14-15 Tuflex Mfg. Co 28 Velsicol Chemical Corp 9 COMING The August issue of LAWN CARE INDUSTRY will feature a Marketplace story on the lawn care industry in Seattle; a special emphasis on lawn building techniques such as seeding, aeration, dethatching, liming and equipment and materials available for the tasks; and a special report on lawn care franchising by assistant editor Dan Moreland. CLASSIFIED g I only is given, please address as follows: Box number, c/o LAWN CARE IN-DUSTRY, Dorothy Lowe, Box 6951 Cleveland, Ohio 44101. Rates: 35c a word for line ads, 65c a word for display ads. Box numbers add $1 for mailing. All classified ads must be received by the publisher before the 10th of the month precedinc publication and be accompanied by casn or money order covering full payment. Mail aa copy to Dorothy Lowe LAWN 
CARE INDUSTRY, Box 6951. Cleveland, 
Ohio 44101. HELP WANTED WE ARE LOOKING for an in-dividual to work in our Chemical Lawn Care Division. Candidates should have a knowledge of: turf management, basic business opera-
tions, sales and service, material handling procedures, proper ap-plication techniques, equipment use and maintenance. Sena resume to: Lawn and Turf Landscaping, Inc., 6136 Winchester Road, Fort Wayne, Indiana 46819 or call 219 747-3298. USED EQUIPMENT FOR SALE: 10-1977 Chevy one trucks, 750 gal. spray tanks, R&M 3L4 pump, electric hose reels, spray nose, ready to spray. Phone 513 845-0631. 1976 CHEVY 1 ton lawn care spray truck, 17,000 miles, rust proofed, 500 gallon tank, mechanical agitation, PTO driven, 20-20 bean pump, elec-tric hose reel and 300 foot of hose, $11,500 or best offer. Phone 317 873-5231, ask for George. MISCELLANEOUS KELWAY SOIL pH TESTER, used by professionals everywhere. Direct reading, longlasting, portable, 
lightweight, no power source. Model HB-2 reads moisture too. Sold, guaranteed and serviced by Kel Instruments Co., Inc., P.O. Box 1869, Clifton, N.J. 07015. 201 471-3954. yfi A freshly-minted term for Cheap Nitrogen You can CHEA-NITE all of the people some of the time And when they catch up with you, they will be irate... may be burned up BOOTS HERCULES BOOTS HERCULES AGROCHEMICALS CO. Wilmington, Delaware 19899 You can CHEA-NITE some of the people all of the time But you can't CHEA-NITE all of the people all of the time To avoid irate calls from burned up customers use Nitroform® organic nitrogen - it's a good nite. Choose either Blue Chip® for granular spreading or Powder Blue® for liquid application. Two-thirds of the nitrogen is water insoluble and gives long continuous feeding. No burning or leaching. Nitroform's 38% nitrogen guarantees you a full measure of N for your dollar. Nitroform has slow release characteristics that are predictable and dependable. Released by soil microorganisms, the nitrogen is available during plant growth cycles when organisms are also most active. tr > Z n > 
70 m a c CD H 70 < Hershey's Chocolate Town, U.S.A. In the public eye, and under its feet... "Lofts ^J Turf -type Perennial Ryegrass and barcfn thrive Kentucky Bluegrass even under the abuse of over a million visitors each year." "Yorktown is a superior ryegrass. . .texture, color, fast germination, disease resistance. . .everything about it is better. Yorktown and Baron do so well in Hershey, we've incorporated them into our private landscaping business," William Bowman, General Manager of Hershey Nursery & Hershey Gardens, Hershey, Pennsylvania. "Hershey Gardens has an image to maintain. And that's not easy when you consider the traffic stress our grass has to take. Even a large staff of nursery/grounds employees can't keep the grounds looking this good without a really superior grass seed." That's why Hershey uses literally tons of Lofts Baron/ Yorktown mix to maintain its image. Yorktown Perennial Ryegrass holds its color in summer when others yellow out. Added to Baron Kentucky Bluegrass, it's a tough combination to beat. If Yorktown and Baron can look this good under these tough conditions, just think what they can do for YOUR image. LOFTS v 7 Lofts Pedigreed Seed, Inc. Bound Brook, N.J. 08805/(201) 356-8700 Bill Bowman, General Manager Š World-Famous Hershey Gardens, Hershey, Pennsylvania Lofts/New England Arlington, Mass. 02174 61 7-648-7550 Great Western Seed Co. Albany, Ore. 97321 503-926-2636 Lofts Kellogg Seed Co. Milwaukee, Wis. 53201 414-276-0373 Lofts/New York Cambridge, N.Y. 12816 518-677-8808 L o fts/Maryla nd Landover, Md. 20785 301-322-8111