Cleveland lawn pro Phil Fogarty lead the effort Buckeye LCOs unite...finally! BY JAMES E. GUYETTE COLUMBUS, OHŠBuckeye State LCOs have united to form the Ohio Lawn Care Associa-tion. Ohio has long been a stronghold of profes-sional lawn care. OLCA was founded by a unanimous vote taken at a January meeting in Ohio's capital city. About 35 people attended the session, which was organized by Phil Fogarty, president of Crowley Lawn Service in Cleveland. More than 100 firms had expressed interest in forming such an association, but company 
representatives were unable to attend, accord-ing to Fogarty. Sponsors of the effort included LAWN CARE INDUSTRY magazine, LESCO, UAP Special Products and the Professional Lawn Care As-sociation of America. "What you have accomplished here today is a monumental stepŠyou can be proud of your-selves," said Robert E. Andrews, PLCAA presi-dent-elect and founder of several other state organizations throughout the country. OLC A's goals include setting up programs to deal with the public's perception of the indus-try, establishing industry-wide standards and practices, providing member services such as group insurance and training sessions, tackling legislative issues in cooperation with the Ohio Pesticide Applicators for Responsible Regula-tion, starting a network to distribute informa-tion within the industry, working with state regulatory officials, presenting business-ori-ented educational seminars, developing career 
counseling for younger people, supporting turf research efforts and maintaining "mutually See OHIO on page 11 North Carolina Turfgrass Conference. James Brown, Asbury Lawn Care, Charlotte, (r.) and Grady Wllliford, Brown Manufacturing. North Carolina coverage on page 4. WWN ORE INDUSTRY Serving the needs of the professional lawn care operator FEBRUARY 1991 VOLUME 15 NUMBER 2 We're shrinking! LCOs going to smaller trucks, chemical tanks LCOs are rolling with smaller chemical tanks 
and lighter trucks as low-volume applications and the use of granular materials increases, according to an in-
formal LAWN CARE INDUS-TRY survey. "People are definitely downsizing," says Paul Skorupa, general manager of 
Pesticide Compliance and Training Services, Inc. in North Kingstown, RI. "We're seeing a trend to-ward the 300-gallon size," con-curs Terry Stone, vice president and co-owner of Spraying Devices, Inc. in Vis-alia, CA. While the firm continues to move its line of larger tanks, Stone notes that "I think the 300-gallon size is the one that's gaining the most popu-larity." He points out that "some of your major people like Chem-Lawn are going toward smaller units for the future pur-chases." See SHRINK on page 6 Lawn pros being recruited for second trip to the Hill WASHINGTON, D.c.ŠLawn care professionals are returning to Capitol Hill. The Professional Lawn Care Association of America (PLCAA) is planning its second PLCAA Legislative Day for March 11-12 here. There will be a joint meeting with the National Pest Con-trol Association (NPCA) on Monday, March 11, and that afternoon will be spent learning about and discussing legis-lative affairs. Tuesday, March 12, is being reserved for meet-ings with legislators. LCOs are advised to make room reservations at the Qual-ity Hotel Capitol Hill, 415 New Jersey Avenue, N.W., 202/638-1616. Briefings and meal functions will be held in the Holiday Inn Capitol Hill, 550 "C" Street, S.W.. Shuttles will transport attendees to the Hill and to meals. Contact: PLCAA, 1000 Johnson Ferry Road, Suite C-135, Marietta, GA 30068. LCI 15? UUMÔLLICÎ ILI PETE COOICIN&HAn LIBRARY M-lcl 5i?£Ä»7l!FF6MSS INFO ULE N ICHIG A M SIATE UMV V MJ¿TLAfcSlh& p\ Uuj&Mr Boston area LCOs rethink strategies as 'miracle' slips away BY RON HALL editor Jimmy Connelly's Irish eye's dance when he tells 
about youngsters walk-ing around Boston neigh-borhoods wearing his paper sunglasses, their cellophane windows turning the world green. The glasses painted the world professional lawn care green, the green that his com-pany Evergreen Lawn Care promises. College students hand-de-livered the glasses to potential customers along with other 
promotional material. That marketing gimmick worked 
like a charm, but now Con-
nellyŠlike other LCOs in the 
Boston marketŠsays market-ing is just part of the survival picture. When the miracle, the so-called Massachusetts Miracle, fades into a mirage, what do you do? If you're an LCOJj Boston area you^orE harder, The Boston business picture clouded with uncertainty. market smarter, tighten your operations. You look to 1991 for a stronger business climate-even if 1991 starts as finan-blah as 1990 ended. you remain op-NF0 F- ILE MV timistic. But, not too optimistic. "There wasn't much growth at all this past season," 
admits Paul McDonough of 
TruGreen in Boston. "A lot of 
things have probably come into play but the economy, in general, is the biggest reason. We don't foresee much of a turnaround for 1991 but we're still planning for moderate 
growth." Adds Dick Ficco, Partners See LCOS on page 18 Weed Control in the Environmental Age: As turf management has become more sophisticated and environmentally significant, it has become absolutely essential for turf professionals to select a post-emergent herbicide that: Ł Has a broad enough spectrum to control virtually all problem weeds Ł Releases a minimum of active ingredients into the environment Ł Provides maximum safety to turf and adjacent trees and ornamentals Ł Reduces overall expenses (chemical and labor) to an absolute minimum. Read why only Trimec® Turf Herbicides can help you solve all of these problems. Of course you know that herbicidal activity is influenced by tempera-ture, weed species, state of growth, and type of turfgrass. So a herbicide that would be effective in taking hardened-off spurge out of bluegrass would be totally out of place for treat-ing dollarweed in bermudagrass. Indeed, in light of today's complex weed control problems, the one-size-fits-all approach to herbicide selec-tion has become totally obsolete. As a matter of fact, in order to maximize the efficiency of weed control throughout the U.S.A., we have developed seven different Trimec Turf Herbicide formulations. But even more important, we have developed a unique manufacturing process for each of these seven Immaculate turf is more than cosmetic ... it is also friendly to the environment. It aids in the prevention of runoff, thus im-proving soil moisture retention; it helps to offset urban heat generated by pavement and buildings; it helps recycle auto emis-sions into oxygen; it makes everybody feel 
better. I'm proud of the role Trimec plays in 
promoting weed-free turf. Everett Mealman, President PBI/Gordon Corporation formulations so that the acid compo-nents are reacted together to form a Complex of unified salt, thus assuring you that every Trimec Complex will always be dependable, time after time. For a comprehensive explanation of how a Complex differs from a for-mulator tank mix Š and why this difference is vital to you in coping with weed control problems today Š we invite you to take a close look at the schematic diagrams on the opposite page, which were drawn up for us by one of the most prestigious university professors ever involved in ornamen-tal turf. Start the year right and early Š with Trimec Start early in the season with a broadcast treatment of Super Trimec any time when the temperature is above 40 degrees . . . even in weather with intermittent rain or snow. This not only enables you to get those over-wintering annuals at a time when you might otherwise have a void in your work schedule, but it also enables you to get them before their roots have a chance to compete with the turfgrass you are trying to thicken up . .. and you get all the broadleaves because Super Trimec has the broadest spectrum of any post-emergent broadleaf herbicide. Increase your efficiency by selecting the right Trimec Complex for your specific weed control problems. Ł Super Trimec: Unparalleled broadleaf control for cool-weather broadcasting and spot treatment of hardened-off summer annuals such as spurge, oxalis and ground ivy. One gallon covers 4 acres. Ł Trimec Classic: Unmatched efficiency for con-trolling broadleaves when they are actively growing. One gallon covers 2Vi acres. Ł Trimec Plus: The ultimate post-emergent herbi-cide. Outstanding control of crabgrass and nutsedge, plus all the broadleaves controlled by Classic Trimec. Ł Trimec Southern: Especially designed to control broadleaves in 2,4-D-sensitive southern grasses. Ł Trimec 992: The applicator's formula. Especially designed for tank mixing with liquid fertilizer and other multiple tank-mix combinations. Ł Trimec Encore: A Trimec Complex that contains no 2,4-D. Ł Trimec Bentgrass Formula: Especially designed 
for use on bentgrass. No matter how tough your weed problems, you can depend on a Trimec Complex for a specific solution. Furthermore, Super Trimec is not only extremely economical in terms of cost per acre, but it is also very friendly to the environment in that one gallon covers four acres. If, however, you are unable to apply your first broadcast until later in the season Š when the temperature is up around 75° and the weeds are actively growing Š don't fret about the lost time. Simply apply the one-and-only original Classic Trimec. You'll get the same excellent weed 
control, and your cost per acre will be 
slightly less (which will help you justify not getting out earlier with Super Trimec). Depending on the season and the condition of your turf, you may or may not need another application of Classic to treat summer annuals. If crabgrass, goosegrass or dallis-grass become a problem, even in spite of your pre-emerge precaution, don't worry. Trimec Plus will take them 
out Š usually with one application Š without discoloring your Kentucky bluegrass or bermuda grass. And, of course, Trimec Plus will also control any broadleaves that are present. Certainly Trimec Plus is the ulti-mate post-emergent herbicide... we 
have never introduced a new product that has met with such universal approval. Ag- Ag- Ag-grade grade grade 2,4-D Banvel MCPP Tech. 2,4-D acid Why only a Complex is right for weed control in ornamental turf: Historically, the chemicals used to control weeds in ornamental turf were developed for use in agriculture, where 80% weed control is considered acceptable. And while Trimec was specifically developed for ornamental turf, it was originally formulated by tank-mixing ag-
grade 2,4-D; ag-grade MCPP; and ag-grade Banvel^ (dicamba). Although the original Trimec im-mediately and dramatically improved weed control over that of any other herbicide, the tank-mixing procedure of ag-grade chemicals resulted in minute inconsistencies in the chemical composi-tion of individual droplets, with con-sequent inconsistencies in weed control. To eliminate these inconsistencies, we developed a technique of reacting the acid 
components of Trimec together to form a unified salt Complex in which every droplet of every production run would always be an exact mirror image of the total. The manufacturing process involved in making a Trimec Complex is a trade secret, but the basic building block is known to all chemists. It is technical Banvel® is a registered trademark of Sandoz. Trimec® is a registered trademark of PBI/Gordon. © 1991, PBI/Gordon Corporation. dicamba (the active ingredient of Banvel) that triggers the synergistic activity and makes it chemically possible to react the acids into a Complex. Of course, it is this same Banvel synergism that enables Trimec Com-plexes to be so effective with such a small amount of active ingredients ... which in turn contributes to Trimec's unparalleled safety record, as demonstrated by the fact that more than 30 million acres of turf-grass have been treated with Trimec, and there has never been an instance in which damage to trees and ornamentals was proven to be the result of root absorption traced to Trimec when applied according 
to label directions. Technical Banvel acid is the key! And since PBI/Gordon has the exclusive turf use of technical Banvel acid in North America, only PBI/Gordon can make Trimec. Do you have a weed problem? One of our weed control specialists will gladly help you. Call toll-free, tell us your problems. No obligation. Ask for Sales Service. 1-800-821-7925 Tech. Tech. Banvel MCPP acid acid \ I / Color code: Red, 2,4-D; Yellow, Banvel; Blue, MCPP; Amber, Complex acid. Note: Colors are for code only and do not in any way indicate the color of the product they are intended to identify. Schematic drawings show the differences between a tank-mix and a Complex These drawings indicate that, in a formulator's tank-mix (left), the molecules of 2,4-D, MCPP, and dicamba do not combine to form a new molecule. Accord-ingly, each droplet will contain its own unique amount of one or more of the ag chemicals, and control may vary from droplet to droplet. In a Complex (right), the three acids are reacted together to form a salt Complex. When this is formulated with the other important ingredients, wetting agents, dispersants and sequestrants, as well as 
with continuous analytical monitoring that includes the use of a high-pressure liquid chromatograph, the unique product that is 
Trimec becomes a reality. Every droplet is an exact mirror image of the total, and thus precisely optimizes the intended synergistic activity. The differences between a tank-mix and a Complex become major when the goal is cosmetic excellence. pbi/GDRdon 1217 WEST 12th STREET P.O. BOX 4090 KANSAS CITY, MISSOURI 64101 Circle No. 118 on Reader Inquiry Card BROADLEAF HERBICIDE 742-191 G&S Turf Care Equipment sales rep Ted Shackelford talking to (I. to r.) Scott Ashburn, Skinny's Total Lawn, and Paul Fidishan, Cutting Edge, both of Greensboro, NC. Tarheel State's turf conference successful North Carolina Governor Jim Martin spoke enthusiastically about the turfgrass industry. Dr. Tom Watschke briefed NC LCOs on pesticide leaching. Dr. Richard White addressed water use on turfgrass. Turfgrass care creates big $$ in NC CHARLOTTE, NCŠTurfgrass ranks second only to tobacco in economic impact in North Carolina, says the State De-partment of Agriculture. North Carolinians spent $1 billion on turfgrass during 1990 (an economic impact study valued turfgrass expen-ditues for 1986 at $734 mil-lion). That was one of the mes-sages the almost 2,000 atten-dees heard during the North Carolina Turfgrass Conven-tion and Trade Show here in January. "The work we have begun this year," says Ray Avery, president of the Turfgrass Council of North Carolina, "shows the importance of turfgrass to our state. We made real progress in setting up the North Carolina Turfgrass Foundation which will help support the con-
tinuing research efforts of North Carolina State Univer-sity's Agricultural Extension Service, the Turf Work Group and help all of us provide the best quality turf." Adds Sam Linker, immedi-ate past president of the 
Turfgrass Council, "As the 
turf industry continues to grow, so will our need to reach 
all segments of the turfgrass industry Š everyone from homeowners to commercial developers, from municipal maintenance to sod producers will benefit from our efforts with the Turfgrass Council." tNOR-AM. NOR-AM CHEMICAL COMPANY Circle No. 116 on Reader Inquiry Card A Schering Berlin Company 3509 Silverside Road. P.O. Box 7495. Wilmington. DE 19803 IMPORTANT; Please remember always to read and follow carefully all label directions when applying any chemical. Copyright © 1989 NOR-AM Chemical Company. All rights reserved rhis advanced controlled-release material ierived from methylene urea polymers is he ideal nitrogen source for all your turf leeds. That's because NUTRALENE71 vorks two ways. First, it provides a quick-elease nitrogen through hydrolysis. Second, 4UTRALENE releases nitrogen more slowly hrough microbial action for sustained feeding, rhis dual action (the result of its unique molecular ¡tructure) makes NUTRALENE the superior controlled elease nitrogen source. The following points show that tfUTRALENE meets all the professional's requirements or a broad-use nitrogen. This quality nitrogen source offers... Ł Quick greenup Ł Controlled-release nitrogen feeding for up to 16 weeks Ł Both hydrolysis and microbial actionŠ not dependent on coating or particle size for release Ł Minimal leaching and volatilization Consistent release of all nitrogen in one growing season, under all conditions, even during cool soil ter perature situations Ł Low salt and low burning potentials Ł 40-0-0 guaranteed analysis Attendance good with Byron Knight, pi at North Warren Carolina Conference. (I. to r.) Tobe Sherill discusses the Promark Chipper Chapman and Garnett Chapman, all of East Carolina Service. Terry buys back his tree company; says original level of service back ROCHESTER, NYŠThomas (Duke) Terry repurchased a com-pany he owned for 17 years, from 1970-1987. The Lewis Tree Service, a tree service/landscaping firm, became the Lewis Tree Service for the second time as of Jan. 1, 1991 with Terry's reinvolvement with the company. For several years it was known as Laidlaw. The new Lewis Tree Service, Inc. has a fleet of 600 vehicles, including state-of-the-art recycling equipment. Among the returning management personnel who departed with Terry when Laidlaw purchased the firm are Robert Hooper, executive vice president, and Mike Lewis, vice presi-dent of administration. "During this period of change, we want customers to know that the original, owner-operated care of Lewis Tree Service, Inc. has returned," said Terry. Monroe, the Lewis parent company, was founded in 1938. LCI How to water seminar set Feb. 20 in CA FRESNO, CAŠThere are bet-ter ways to schedule grass watering than using trial and error, say University of Cal-ifornia scientists. Systematic alternatives are to be described and demon-strated at a seminar sponsored by University of California Cooperative Extension. "Turfgrass Irrigation Man-agement for the Professional" 
is set for February 20 at the Kearney Agricultural Center, 9240 Riverbend Ave., Parlier, CA. The course will focus on ir-rigation scheduling for large areas of turfgrassŠparks, golf 
courses and schools. Says course instructor La-rry Schwankl, UC Davis irri-gation specialist, monitoring 
evapotransporation (ET) Š 
the rate at which water is used by the plant and evaporates into the airŠis the easiest way to accurately determine how much water grass needs. "The evapotransporation rate tells the grower exactly 
how much water must be re-placed by irrigation," Sch-
wankl said. The California Department of Water Resources collects 
weather data, such as tem-
perature, humidity and wind speed, from 65 automated weather stations statewide and determines the ET rate for each given day. Partici-pants in the turfgrass class will learn how to access the infor-
mation. Instructors will also go over the method of using historical information to determine the usual ET rate for a particular 
time of year. Another important vari-able in irrigation scheduling is 
the amount of water the sprin-klers apply, Schwankl said. "We'll explain how to do a 'catch can' test," he said. "The test involves a series of strate-gically placed containers that will show how much water is applied to turfgrass and how evenly." Registration fee is $35. To enroll call Norma Steinwand 
at 209/891-2543. LCI For the costof a candy bar, Bob Kapp made tne sweet move up toTURFLON. "Our customers expect and demand quality Šand we deliver. If it costs an extra 50C a lawn to keep customers, it's well worth it." -Bob Kapp, President and CEO Kapp's Green Lawn 
Munster, IN How much is customer satisfac-tion worth? For Bob Kapp of Kapp's Green Lawn, it's worth the performance difference that Turflon* herbicide can provide. What price customer satisfaction? "We switched to Turflon two years ago because we weren't pleased with our previous herbi-cide," says Bob Kapp. "Cost has never been a deciding factor in the products we use. The extra 50C per lawn for a treatment 
with Turflon herbicide doesn't make a bit of difference. In this day and age, you simply have to retain customersŠit costs too much money and time to replace them." Its rewards. "Turflon did a much better job, particularly on our problem weeds like wild violets, ground ivy and spurge," Bob continues. "Since switching to Thrflon, we've reduced our weed-related callbacks and service cancella-tions by 50% from a year ago." With performance like that, you'll be able to add some sweet-ness to your bottom line. Send for free information on Turflon today. For technical information, 
call toll-free: 1-800-352-6776. MoveuptoTlirflon. DowElanco Trademark of DowElanco © 1990 DowElanco L4WN OIRE INDUSTRY RON HALL Editor In Chief MAUREEN HREHOCIK Group Editor JON MIDUCKI Publisher ROBERT E. EARLEY Group Vice President TERRIE FREAR Production Manager ROSY BRADLEY Senior Production Manager KEN MCSHANE Production Director FORREST PLESKO Graphic Design MARILYN COPP Senior Circulation Clerk GAIL PARENTEAU Reader Service Manager BUSINESS STAFF Midwest Office: JON MIDUCKI (216) 826-2855 Publisher ANNE LANGHENRY (216) 891-2739 Regional Sales Manager PAUL GARRIS (216) 891-2729 Regional Sales Manager 7500 Old Oak Blvd. Cleveland, OH 44130 FAX (216)826-2832 Southern Office: DICK GORE (404) 233-1817 FAX (404) 261-7022 3475 Lenox Road. N.E., Ste. 665 Atlanta, GA 30326 Western Office: BOB MIEROW (206) 783-0549 FAX (206) 784-5545 1515 N.W. 51 Street Seattle, WA 98107 Classified DAWN NILSEN (218) 723-9349 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St. Duluth. MN 55802 218-723-9465 RICHARD SWANK, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres 
ARLAND HIRMAN, Vice Pres./Treasurer 
JAMES A. ADLER, Vice President 
JOE BILDERBACH, Vice President DAVID T. MAYER, Vice President LCI ADVISORY COUNCIL BARRY TROUTMAN MARTY ERBAUGH Massey Services Erbaugh Corp. Orlando, FL Peninsula, OH A. J. POWELL U. of Kentucky Lexington, KY JACK ROBERTSON Robertson Lawn Care Springfield, IL LAWN CARE INDUSTRY (ISSN 0160-6042) is published monthly by Edged Communica-tions, Inc. Corporate and Editorial offices: 7500 Old Oak Boulevard, Cleveland. Ohio 44130. Advertising Offices: 7500 Old Oak Boulevard. Cleveland. Ohio 44130,233 North Michigan Avenue, 24th Floor, Chicago. Illi-nois 60601 and 3475 Lenox Road, N.E. Suite 665 Atlanta, Georgia 30326. Accounting, Ad-
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LAWN CARE INDUSTRY. P.O. Box 6200, Duluth, Minnesota 55806 SHRINK from page 1 "We do have some low-volume trucks in service," confirms ChemLawn's Deb Strohmeyer, adding that "we've been testing them for the past few years." The latest tank designs coming from within the indus-try are featuring smaller mod-els, says Strohmeyer, observ-ing that a smaller vehicle in general is easier to maneuver and runs up fewer costs at the fuel pump. "I think everyone's going to be getting rid of the big tank-ers within a couple of years," predicts Robert E. Bushouse, president of G & L Distribut-ing, Inc. in Kalamazoo, MI. "People are scaling down to the 1-ton trucks with a 600-gal-lon tank and possibly a small poney tank of 50-, 75- to 100-gallons," Bushouse reports. Bushouse echoes Chem-Lawn's Strohmeyer as he recounts his impressions of the Green Industry Expo Trade Show in Nashville: "At the show the biggest truck I saw 
was an 800-gallon." There is still a need for the larger tanks, Bushouse be-lieves. "We're finding that a 
lot of our customers still want liquid product," although "this (last) year we've done more granular than ever be-
fore. Granular sales, I think, 
are going to be a lot higher" in 
the future, he forecasts. But don't run out to get rid of your big ol' tanker just yetŠ it's still a very viable piece of 
equipment. "I don't think a company should get caught one way or 
another," counsels Skorupa. "There's still a place for a truck with a 300-gallon tank and there's still a need for blanket applications for some 
pesticides." In Racine, WI, "The Big Boys here are still using the big trucks," reports Mike Rider, president of Rider En-terprises, Inc. It's a different story in Mis-soula, MT. "In our city, all three lawn care companies have the smaller trucks," says John Bass, president of Lawn Master, Inc. There are a number of rea-sons for this trend. "They're going to lower-volume application ratesŠbut more importantlyŠand from what we are hearing, they want less visibility in residen-tial areas," observes Stone at Spraying Devices. "We're seeing it happen all over the country," says Stone. "They're even going to panel trucks so it doesn't even look like a sprayer." Missoula is home to Mon-ABP VBPA 1990 CIBA GEIGY Corporation. Turf and Ornamental Products. Box 18300. Greensboro. NC 27419 Always read and follow label directions For retail sale to and use only by certified applicators or persons under their direct supervision, and only for those uses covered by the applicator certification. Some lawn care professionals insist that larger tank trucks are needed to meet the demands of tight production schedules. tana State University, Bass explains, commenting that "we're a very liberal city and there's a lot of hype over 
pesticide concerns." Using a smaller tank is indeed less visible to the public, concurs 
Bushouse. He also points out 
that a lighter vehicle carries less liability. "It's cheaper to insure the smaller trucks." Tires and similar mainte-nance items cost less when the vehicles are smaller. Atechnician driving a smaller vehicle may be more comfortable be-cause he or she does not feel like a "truck driver," Skorupa indicates. "A big factor is driver ac-ceptance of the vehicle," he says. "They're not intimi-dated (like they would be) 
driving a larger truck." An automatic transmission can easily be a part of a smaller 
truck's package. "Now you can get into a vehicle with an auto-matic transmission that's 
more user-friendly," Skorupa says, noting that design im-provements over the years have made the trannies more 
reliable and just as efficient. The upfront cost for an au-tomatic transmission may be more, but so will be the trade-
in value. Plus, an automatic tranny usually means less downtime due to clutch and 
universal joint problems, he IF TRIUMPH CAN STOPONE OF THESE IN ITS TRACKS, IMAGINE WHAT IT CAN DOTO SOME LITTLE INSECT. Compared to other in-secticides, Triumph" can put the brakes to a good fifty percent or more of your callbacks. And with the cost per trip averaging around $75, that's no small savings we are talking about. It's also no great mys-tery how Triumph makes this possible. It simply controls turf insects (even not so little ones) better than anything 
else on the market. says. Most LCOs are not likely to fall into the newer U.S. De-partment of Transportation rules regarding a commercial driver's license, according to Skorupa. The law applies to trucks exceeding 26,000 pounds. A filled 1,200-gallon lawn care truck weighs about 24,500 pounds. State regulations may play a role in company decisions, however. "In some states there is a 10,000-pound threshold" that determines a commercial 
truck, Skorupa cautions. Many LCOs opt for class-3 one-ton trucks, reports Frank Swierczek, dealer fleet mana-ger at Isuzu Truck of America. "Our trucks come into the pic-ture where the pickup falls off," he says. "The reason I've 
been supporting these (lawn 
care trade) shows is because 
the industry's been buying our 
trucks." LCI S'Master in no hurry to shift T'Green MIAMI BEACH, FL ŠSer-viceMaster added about 270,000 lawn care customers which it acquired from Waste Management Inc. last fall. Carlos Cantu, president of ServiceMaster, told an audi-ence of pest control operators here that it may take up to three years to melt Waste Management's TruGreen lawn care operations into Ser-viceMaster. Said Cantu: "There is a lot of brand awareness in the mar-ketplace for Waste Manage-
ment and for the names of the companies before Waste Man-agement acquired them. The last thing we want to do is de-tract from that awareness, so 
we want to do it in such a way 
as to retain the names." That apparently means that TruGreen's 70 nation-
wide locations will continue as company branch operations while ServiceMaster's 165 lawn care franchises operate under franchise arrange-ments. "At this point we don't an-ticipate any changes. The TruGreen (outlets) will con-tinue as company-owned op-erations," said Cantu. The acquisition of Waste Management's TruGreen could boost ServiceMaster's lawn care sales by $80 million. LCI AMT0P date BOZEMAN, MTŠThe Associ-ation of Montana Turf & Ornamental Professionals Conference & Trade Show, Feb. 26-27, Holiday Inn, Bozeman, MT. Contact Larry Chvilicek 406/587-7722 or Robie Culver 406/443-5088. LCI Exclusive Ohio Turfgrass Conference coverage Niemczyk: progress slow in subsurface work Dr. Harry Niemczyk: he's not giving up on subsurface. CINCINNATI, OHIOŠDr. Ha-rry Niemczyk said he's progressing, but slowly, in his efforts to develop a system to place pesticides and bio-control materials below turfgrass. "I think we're learning," said Niemczyk at the Ohio Turfgrass Conference here in December. The research entomologist at The Ohio State University said a practical system to place 
control materials at the root-zone of turfgrass plants would: Ł reduce rates of materials needed to control certain in-
sect pests like grubs and mole crickets, Ł expand the range of com-pounds available for control of these pests, Ł reduce the potential of pesticide runoff and drift. "We want to reduce surface (pesticide) residues, not be-cause what we're doing now is not safe, but we can take it one 
step further with this system," said Niemczyk. This past year he continued to work with equipment man-
ufacturers to come up with a delivery system that would put 
control materials where sub-surface pests feedŠincluding 
equipment that forced mate-rial below the soil surface with pressure and equipment with colters that grooved the soil and dropped material into the slits. In fact, some subsurface ap-plications are already taking place, one on a sod farm in Florida and the other on golf 
course fairways, again in Flor-irs What's Inside That Counts. PCOCART MOUNTED J BACKPACK MS055D SPRAYER l .3 gpm max, 357 psi max. Duplex piston pump 22.6cc Kawasaki engine. Adjustable spray pattern. 6.1 gallon tank. BACKPACK UNITED STATES 15436 N.E 95lh St. Redmond, WA 98052 P.O. Box 2I67. Redmond, WA. 98073 (206)885-0811 Fax: 206 885-0123 FRANCE 34, BD. Haussman, 75009 Paris, France (1)47704770 Fax:(1)45231830 MARUYAMA SINGAPORE 16 Raffles Quay Level 36, Hong LeongBldg., Singapore 0104 321-8943 Fax:225-9060 JAPAN 4-15 Uchi-Kanda 3-Chome Chiyoda-Ku, Tokyo, 101 Japan (3)3252-2285 Fax: (3) 3252-2253 Circle No. 114 on Reader Inquiry Card QUALITY EQUIPMENT SINCE 1895 ida. Both programs are aimed at controlling mole crickets. And, in New Zealand, Niemczyk said, biocontrol materials are used in subsur-
face applications to control grubs in sheep pastures. In a related matter, Niemczyk said he experi-
mented with nematodes this past summer against bluegrass billbugs. He applied the nematodes in June and they provided some control against billbugs. "We did a good job of con-trolling bluegrass billbugs. You could see it," he said. But, attempts to control grubs later in the season were disappoint-
ing. Said Niemczyk: "I think we should give them (biological controls) the maximum amount of opportunity. As long as I can, I'm going to con-tinue to work on this. "By the time these things (biologicals) are available for us to use, maybe we'll have a delivery system to get them 
beneath the surface." LCI Mower sales up by 7% during 90 ALEXANDRIA, VAŠThe sales of major lawn and garden 
products increased by 7 per-cent in 1990 compared to 1989. The newsletter Executive UPDATE, published by the Outdoor Power Equipment Institute, Inc., said sales of walk-behind power mowers increased from 5.3 million to 
5.7 million and lawn tractors/ riding mowers from 1.05 to 1.13 
million (both about 8 percent increases). The sales of riding garden tractors jumped from 139,000 
to 156,000, but sales of rotary tillers dropped slightly from 305,000 to 300,000. LCI New distributor BILLINGS, MTŠMidland Im-plement Company, Inc. became a distributor for the Roto-Hoe Company, Newb-ury, Ohio. Midland serves 
dealers throughout Montana, Idaho and northern Wyoming. Roto-Hoe is a manufac-turer of outdoor power equip-ment including tillers, chip-pers, leaf blowers and power sprayers. LCI Award program GLENDORA, CAŠRain Bird Sprinkler started a Care Award program to recognize water management projects. Contact: Rain Bird Sprin-kler, Commercial Division, 155 N. Grand Ave., Glendora, CA 91740, Attn: Care Award Program. LCI Heavy duty gear box with clutch drive and ball bearing gear support. Three position regulator setting for herbicides or insecticides. High strength carbon fiber case. 055 SPRAYER PUMP Stainless steel discharge valves, springs & seats. Pump bypass assures excellent tank agitation of wetable powder chemicals. Chrome plated stainless steel Sealed, lubed ball cylinders for superior piston bearing, cup life. Short stroke esign lengthens seal lire. OHIO^ from page 1 beneficial" relationships with other trade organizations such as OPARR and the Ohio 
Turfgrass Foundation. OPARR's Jim Betts and OTF's Paul Jacquemin both offered support and said their 
organizations do not feel threatened by OLCA's entry onto the scene. "We recognize that there is a need for an organization like 
this. You have a rightŠand an 
obligationŠto form your own 
organization," said Jac-quemin, OTF president-elect. "The biggest problem is that lawn care companies 
don't communicate with each 
other," Jacquemin observed. "It is my position that you can't be organized enoughŠ your industry is that small," noted Andrews, who started 
similar groups in Indiana, Pennsylvania, Idaho, Mon-tana, Wisconsin, Oklahoma, Colorado and Kentucky. According to Jon Miducki, publisher of LAWN CARE IN-DUSTRY, the magazine's Ohio circulation is about 800. An Ohio State University study 
reports that there are 1,500 total landscape management 
companies, 2.4 million acres of grass, and nearly $740 million is spent annually on turf-in-
cluding equipment, materials 
and professional lawn care. "We are the ones being leg-islated against," said Fogarty. "We are the ones who are most visible and we are the ones 
who are not represented," he added. "No one is going to take care of the needs of the lawn care industry more than the lawn care industry itself," Fogarty pointed out. Charter memberships are $50. For more information, 
contact Fogarty at (216) 531-5446. Andrews and Fogarty called upon Ohio LCOs to join and participate in the effort. "It is important that you are active and involved in this 
organization to be sure it rep-resents your interests," said Andrews. "If you don't support them don't be surprised if they don't represent you the way they want them to," Andrews cau-
tioned. "It is sometimes neces-sary to lay aside our 
competitive differences. You need to have as much dedica-tion to your industry as you do 
to your individual com-
panies." OLCA and PLCAA will be cooperating on future projects 
that remain under study, but some areas of concern can be better handled by OLCA, An-drews explained. "There is no Have a SPILL? Call Chemtrec 1-800-424-9300 national organization that can 
represent you as well as a local organization for a local issue." Ohio LCOs need to take steps to provide industry-wide 
standards for conducting busi-ness, Andrews said. "If you as a group don't act to be stan-dardized, don't be surprised if you wake up some morning and find that someone (in the Statehouse) has done it for you." Employee training is an-other area that OLCA will stress. Andrews reported that 
in many companies the most educated and trained person is 
the ownerŠbut he or she is not the one putting the mate-
rials on the lawn. "We have seen such a rapid turnover in this industry that training is virtually non-exis-
tent," he stated, noting that 
errors committed by poorly educated workers can put LCOs in jeopardy. "The biggest challenge you have in the next decade is making sure your employees don't get this industry in trou-ŁŁŁŁHMiHHHHHHHHHM^ ble," Andrews warned. OLCA membership is open to anyone who desires to join, such as people who provide tree and shrub care or other services. Regulatory officials are wel-come, too, as are industry sup-pliers. Mike Dietrich, manager of lawn care sales for LESCO, said his company is solidly be-hind OLCA: "We're glad to be here." Publisher Miducki said LAWN CARE INDUSTRY is pleased with OLCA's forma-tion. "There's strength in numbers, and this can cer-tainly be beneficial to Ohio LCOs," he pointed out. LCI "We are the ones who are most visible and we are the ones who are not represented"ŠPhil Fogarty, president Crowley Lawn Service Success. You strive for it every business day. No matter how you define success, Special Products stands ready to support your efforts to meet (or exceed) your business objectives. You can rely on us for every-thing from a full line of quality, environmentally sound products to quick and accurate answers to your 
technical questions. "Success in business." We want to work with you, because when you're successful, we're successful. Special Products A <®> COMPANY ALHIODUCTS-rjSSSïSSB Ì BUSINESS SENSE LAWN CARE INDUSTRY FEBRUARY 1991 llrir^lM BUSINESS SENSE 'Big grass' could deliver bigger profits BY PHIL CHRISTIAN One of the issues dis-cussed during the Green Industry Expo in Nashville was the need to increase productivity without compromising quality. Perhaps LCOs should look to the larger lawn, tree, and shrub area, and develop a "big 
grass" marketing and produc-tion strategy for large home-owners and small commercial buyers. Traditionally the 7,000-sq-ft or average-sized lawn areas, 
have been favored by our stan-dard pricing system. This attractive pricing for average-size lawn areas was a 
good idea in the beginning be-
cause it made us more compet-itive for the largest segment of the market. But, in the process of re-warding average-size proper-ties for being average, lawns that are either smaller or larger than average are penal-
ized. This resulted in a deep but very expensive penetration into the average-size lawn seg-
ment, while neglecting the larger lawns which could be 
more profitable. Look at the chart based on a 7,000-sq-ft foot lawn area. Column 2, the shaded column is the pricing model. Columns 
1 and 3 for 5,000 and 10,000 square feet respectively are based on the model. Column 4 is typical industry pricing for a 10,000-sq-ft turf area. As you can see, it's consid-erably over-priced based on 
the numbers in the model. 
This model has been used sev-eral times in this column. 
Take a few moments to study it before going on. The numbers in the chart may not be accurate for your company or area, but they il-lustrate the significant dif-
ference in large property pricing based on the model and pricing for large proper-ties that is generally accepted in the industry. If above-average properties are traditionally over-priced in your market, you could have 
a competitive advantage by marketing directly to them. Why larger? Larger properties can: 1 offer a competitive ad-vantage along with in-creased profits. 2 offer the opportunity to increase productivity in square-feet-per-minute 
thereby reducing produc-
tion cost. 3 provide more revenue per stop. 4 offer the opportunity to design flexible programs to 
meet the exact needs, ie. A 
full program in the highly 
visible front yard, and less than a full program on the 
sides and rear of the prop-erty. 5 offer the opportunity to develop and use more effi-cient, more highly produc-tive delivery systems. 6 Increasing the revenue per customer reduces the impact and cost associated with generating leads, mak-
ing the sale, and administra-
tion of the account. 7 Owners/managers of above-average size properties 
are more dependent on ser-
vice contractorsŠthe larger the property the more im-practical it is to do it yourself. 8 Large property owners HENDERSON PROFIT BUILDER FOR LAWN & GROUNDS MAINTENANCE PERSONNEL NOW you can turn the winter blues into green dollars. Utilize your pickup in the off-season to service your regular customers and acquire new cus-_ tomers. THE FAST, EFFECTIVE, ECONOMICAL WAY TO SOLVE ICE CONTROL PROBLEMS The FS-P is a quick mounting utility spreader for light duty trucks. Self-powered by an 8 HP 4-cycle air cooled engine that is controlled from the cab. The material being spread is metered for accuracy and economy of spread. MINI-HAULERwas® MINI-HAULER DUMP BODY FEATURES ŁInside width 78", outside width 87". Ł13" sides, 18" ends. Ł3" x 3" structural tube top rail. Ł524 direct lift hoist with full subframe, chrome piston rod. ŁDouble acting, boxed, reinforced tailgate. ŁFront and rear side board pockets. ŁAvailable with PTO driven or 12V electric pump. HENDERSON MANUFACTURING COMPANY P.O. BOX 40 Ł MANCHESTER, IOWA 52057 PHONE: (319) 927-2828 and managers can be a more I valuable to them, reliable and active referral 9 Large property owner/ base, because you are more I managers make better long-PRICE BASED ON 7,000 SF MODEL TYPICAL INDUSTRY PRICE 10,000 SF 5,000 SF 7,000 SF 10,000 SF TYPICAL INDUSTRY PRICE 10,000 SF COLUMN NUMBER 1 2 3 
4 1. Income/Day/Route Line 2 + Line 3 840 872 912 1248 2. Material Costs @ $1/1000 SF 120 153 192 192 3. Revenue/day covering all est except material Line 1 - Line 2 720 720 720 1056 4. Time Available/Day 8 Hrs x 60 Min 480 MIN 480 MIN 480 MIN 480 MIN 5. Cost/Min Line 3/Line 4 $1.50 $1.50 $1.50 $2.20 6. Average Travel Time 15 MIN 15 MIN 15 MIN 15 MIN 7. Average Production Time @ 1000 SF/Min 5 MIN 7 MIN 10 MIN 10 MIN 8. Time per Stop Line 6 + Line 7 20 MIN 22 MIN 25 MIN 25 MIN 9. Stops per Day Line 4/Line 8 24 21.8 19.2 19.2 10. Costs/Stop W/0 Material Line 88 x Line 5 $30.00 $33.00 $37.50 $55.00 11. Material Costs/Stop Line 7 x $1/1000 SF $5.00 $7.00 $10.00 $10.00 12. Price $35.00 $40.00 $47.50 $65.00 13. Price/1000 SF $7.00 $5.71 $4.75 $6.50 14. Price/acre $304.92 $248.91 $206.91 $283.14 15. Production Price/ 1000 SF $2.50 $2.50 $2.50 $4.25 N0TE: LINE 15 IS THE PRICE TO PRODUCE THE AREA AFTER TRAVEL TIME COSTS IS DEDUCTED, ie: 15 min. travel time x $1.50 = $22.50. $40.00 per stop less $22.50 for travel = $17.50 to produce 7,000 feet/7,000 = $2.50 per 1.000SF Türn¥)ur Green Thumb Into Greenbacks. You can grow your own company with a ServiceMaster LawnCare Franchise. And make a good living doing what you love. As the industry leader, we give you all the training and support you need. So don't let the grass grow under your feet. For more information, call toll-free at 1-800-228-2814. Partners in the ServiceMaster Quality Service Network-ServiceMASTER» TERM/NIX merry maids AMERICAN HOME SHIELD* Circle No. 109 on Reader Inquiry Card term customers because there is a benefit for their loyalty. The don't have the option, for 
example, of taking bids over 
the phone for a 7,000-sq-ft commodity lawn. There are problems Initially the large lawn owner/manager may resist our sales efforts because they have been conditioned over the 
years to neglect incorrect pric-ing and inflexible program-
ming. To win them over we 
need to introduce them to our 
special services for large prop-erties. Large properties may be perceived by production peo-ple as requiring harder work because they are on site longer. The fatigue factor becomes an 
issue when properties are larger than one acre because employees are not accustomed 
to taking a break except to 
drive to the next stop. Sharing the benefits of large properties with our pro-duction people along with a 
brief training program on how to produce large properties 
would be very helpful. In the past LCOs have tried to isolate large properties by producing them at the end of the round, or by sending mul-
tiple work units to the same property. Both practices are counter-productive from a service and 
profitability standpoint. Mix large properties into the exist-ing routes, based on geo-
graphic location. By redirecting lead genera-tion and sales efforts toward "big grass", operators can in-crease the revenue per stop, 
the daily production. They can increase profits. LCI About the Author Philip D. Christian III of Alpharetta, GA, is a consultant with All-Green Management Associates, Columbus, Ohio. Name change PARKER FORD, PAŠMack-
issic, Inc., is the new name of the company formerly known 
as Amerind MacKissic. The firm manufactures out-door power equipment under the name Mighty Mac. MacK-issic's line includes shredder/ 
chippers, leaf blowers, etc. LCI Additional studies target toddler exposure to chemicals Pesticides found in carpet dust SAN ANTONIO, TXŠCarpet dust in the average American home contains pesticide residues. So says David E. Camann, a scientist in the Environmental Sciences Department at Southwest Research Institute (SwRI) here. Camann, at the 5th International Conference on Indoor Air Quality in Toronto earlier this year, said carpet dust often contains pesticides at levels above one part per million (ppm). Some are carried in from the yard or garden in dirt that clings to the soles of shoes; others are used indoors and then congregate in carpet fibers, dust, furniture, and drapes. "Housedust measurement shows promise as an indicator of children's exposure to pesticides in the home that could then be 
used in epidemiological studies," reported Camann. "Two possible applications are studies of the causes of child-hood leukemia and of 'cancer clusters' in communities in which a higher-than-normal incidence of cancer exists." Although the effects of chronic exposure to low levels of pesticide residue in the home have not been established, tod-dlers and infants, because of their low body weight, frequent 
contact with the floor, and frequent hand-to-mouth activity, are 
considered to be most susceptible to adverse effects. The Research Triangle Institute, working under the di-rection of the U.S. Environmental Protection Agency, is exam-
ining nine homes in North Carolina to measure the typical exposure of infants and toddlers to 31 commonly used pesticides. "Application of nontoxic chemical pesticides, along with thorough house cleaning and an outdoor walk-off mat or re-moval of shoes before entering the house, are some steps that one can take to lessen exposure to low levels of pesticides in the home," suggested Camann who said levels seemed to remain constant over time. LCI LCOs have traditionally used Balan? a proven preemergence herbicide, to fight crabgrass. And now there's a way to get effective crabgrass control while improving your cash flow and making your application schedule more flexible. At the time crabgrass germinates, apply Balan DF, the new dry flowable formulation, tank-mixed with postemergence Acclaim® 1EC Herbicide. It's an in-season option you can count on if you miss your first pre round. Or if you sign up customers 
after your first pre round is already completed. In fact, you can plan to sign up customers later in the spring by assuring them you'll still be able to get crabgrassŠ with just one trip across their lawns. And you'll eliminate costly callbacksŠall by putting down a pre and a post at the same time. You have the option of reseeding or overseeding in the spring, too. A tank-mix of Balan DF and Acclaim gives you greater flexibility in timing your applications. This season, put an IPM approach to work when you use Balan and Acclaim together. It's the most effective, most economical way to beat crabgrass and irj use less active ingredient in the process. Hoechst LtJ Roussel A Read and follow label directions carefully Balan is a registered trademark of DowElanco Acclaim and the name and logo HOECHST are registered trademarks of Hoechst AG. The name and logo ROl'SSEL are registered trademarks of Roussel UclafS.A. LCOs can decrease pesticide usage and still provide clients excellent service: Roger Funk CINCINNATI, OHIOŠLCOs can reduce pesticide use and still give homeowners healthy, 
green turf. That was Roger Funk's message at the Ohio Turfgrass Conference here in December. 
Funk is vice president of tech-nical and human resources for The Davey Tree Expert Co., Kent, Ohio. The Davey Tree Expert Co. began researching how it could reduce pesticide use about 10 years ago and, in 1988, began a program to do just that. Suc-cessfully too. Funk said the company, which provides lawn and tree services nationwide and in after years of research, ex-
plained Funk. Early in the 1980s the company mapped and monitored selected neigh-
borhoods it serviced. It painstakingly charted insect pests and weeds. And service calls. Davey Tree discovered that many of the pest problems it treated weren't pest problems 
at all, but "planting and care" problems. It also discovered that neighborhoods varied consid-erably. While some had real and recognizable weed and pest problems, others had few, if any, weeds or insects. "There is no value from pesticide applications if the 
pests aren't present or aren't expected within the residual of 
that chemical," said Funk. Then Davey Tree needed a chemical delivery and meter-ing system that would allow it to, in a sense, custom treat in-
dividual properties and neigh-
borhoods. Davey Tree felt it could re-duce the amount of pesticide it 
used with a "selective applica-
tion" system. "The intent here was to al-low the technicians to spot ap-ply for pests on demand on the turf," said Funk. "In the past 
we were tank mixing every-
thing that might be needed on a property on the entire route. What we wanted was a system 
that allowed us to not only 
change the mixture from one lawn to the next, but the mix-ture within the lawn." The system Davey Tree came up withŠand one it de-signed itselfŠfeatures sepa-rate stainless-steel tanks for 
herbicides and insecticides, accurate meters, and a dual fertilizer/herbicide hose that allows a technician to spot ap-ply herbicides on demand while he's fertilizing the lawn, Vfcth of a second after the trig-ger is squeezed. "We felt it was necessary that the weed control is at the gun," said Funk. "If a client's on a program for any length of 
time, there is not going to be areas of weeds, maybe a weed here and a weed there." Insects, however, are a dif-"No economic, agronomic or moral justification for using pesticides where pest doesn't exist"ŠRoger Funk, Davey Tree Canada, has cut pesticide use on client lawns by about 50 
percent since undertaking the 
effort. By 1995, he said, Davey Tree hopes to be using no "hard" pesticides at all. "There is no economic, agronomic or moral justifica-tion for using pesticides where the pest does not exist," Funk told the 200-plus people at his session at the Cincinnati Con-vention Center. Central to Davey Tree's program is the concept of 
plant health careŠnot pest management. By stressing plant health care, he said, cli-ents can see the value they're receiving from a lawn care company, Integrated pest management connotesŠat 
least in customers' mindsŠ that something is being taken from them. "They (clients) don't see someone walking around, in-specting their properties, as a tangible service," said Funk. Davey Tree began its pesticide reduction program BOOKSTORE 010 Ł ADVANCES IN TURFGRASS PATHOLOGY by Joyner and Larsen Leading U.S. turf pathologists re-port on turfgrass diseases, pythium 
blight, snow molds, fairy rings, leaf 
spot of Kentucky bluegrass in Min-nesota. initial and field fungicide screening, turfgrass disease resis-tance. etc. Contains new ideas on how to combat turfgrass prob-
lems. $27.95 220 CONTROLLING TURFGRASS PESTS by Shurtlelf, Fermanian, Randell New comprehensive guide provides the most up-to-date information available on the identification, biol-ogy. control and management of 
every type of turfgrass 
pest $46.00 230 - LAWNS-Third Edition by Dr. Jonas Vengris and Or William A. Torello Designed as a textbook or a prac-tical usage manual, this book has been completely brought up-to-date. Care of lawns and turfgrass. 
from selection of varieties to main-
tenance of established arass is completely covered. $27.95 620 - TURF MANAGEMENT HAN0B00K by Howard Sprague Practical guide to turf care under both healthy and poor turf condi-tions. Chapters cover turf in cooler and warmer regions, fertilizer use. regular turf care, weed and disease control and special turf problems. Useful seasonal schedules for management of turf areas $26.60 225 Ł TURFGRASS MANAGEMENT by A.J. Turgeon Revised edition. Covers the latest developments in turfgrass science and technology. Heavily illustrated 
with dozens of new drawings. Pro-
vides specific recommendations for applying the newest pesticides, fer-tilizers and other materials to combat turfgrass problems. A valu-
able reference for diagnosing problems and determining their causes $52.00 630 TURFGRASS: SCIENCE AND CULTURE by James Beard Comprehensive basic text and ref-
erence source used in many leading 
university turf programs. Includes findings of current research com-piled from more than 12,000 
sources. $52.00 110-TURF MANAGERS' HANDBOOK Second Edition by Daniel and Freeborg ENTIRELY UPDATED A practical guide for the turf practitioner Chap-ters on grasses, growth regulators and diseases have had extensive 
modification. Innovations resulting from research and practice have been added to reflect the current techniques available for turf managers $32.95 235 LAWN CARE: A HANDBOOK FOR PROFESSIONALS by H. Decker. J Decker Written by turfgrass professionals, this handy guide will be invaluable for playing field managers, golf 
course managers, or any lawn care practitioner. Covers all aspects of turfgrass management. $46.00 640 - TURF IRRIGATION MANUAL by James Watkins A guidebook for engineers, archi-
tects, designers and contractors Keeps pace with the latest develop-ments in turf and landscape irrigation. Specific chapters devoted to rotary sprinkler design systems. Golf course design systems and expanded engineering and refer-
ence material. $28.50 615 Ł TURF MANAGEMENT FOR GOLF COURSES by James Beard Written by an eminent turfgrass researcher, this USGA sponsored text is an ideal reference and how 
to guide. Details all phases of golf course design and construction, 
turf management, course adminis-
tration. irrigation, equipment and disease and pest control. Fully illustrated. $52.75 TURPQRASS: SCIENCE AND CUI.TURE 345 - COST DATA FOR LANDSCAPE CONSTRUCTION 1990 Kathleen W. Kerr. Editor An updated unit cost data reference for designers and cost estimators. Developed to fill the tremendous 
need for detailed landscape con-struction cost data. Laid out in 
easy-to-use CSI format. Annual. 
$39.95 300 LANDSCAPE DESIGN: A PRACTICAL APPROACH by Leroy Hannebaum Geared for the commercial de-signer/salesperson. this is a one-stop guide to the landscape design process. Covers the entire highly competitive field including design analysis techniques, pointers on land forms, specialized business landscaping methods, environ-mental design guidelines, 
specifications, estimations, bids. $52.00 320 - LANDSCAPE REJUVENATION By Bonnie Lee Applet on Explains how to rejuvenate a land-scape renovation, included is 
information on how to make an 
appraisal of the landscape, how to 
determine landscape needs, main-
tenance considerations, how to execute a landscape renova-tion $15.95 375 RESIDENTIAL LANDSCAPES by Gregory M. Pierceall An excellent reference for individu-als involved in the design and development of plantings and con-structed features for residential 
sites Illustrations and actual resi-dential case study examples are used to communicate graphic, plan-
ning and design concepts which are the focus of this text $53.00 370 LANDSCAPE OPERATIONS: MANAGEMENT. METHODS ft MATERIALS by Leroy Hannebaum An in-depth examination that com-bines technical training in 
landscape science with methods of accounting, business management, marketing and sales. Discusses effective methods for performing lawn installations, landscape plant-ing and maintenance Step-by-step accounting calculations are ex-
plained in simple terms. $52.00 365 LANDSCAPE PLANTS IN DESIGN by Edward C. Martin An annotated black & white photo-graphic guide to the design 
qualities of ornamental plants and their aesthetic and functional use in landscape designing. Over 600 trees, shrubs, vines, ground covers 
and turfgrasses are described in non-technical language. Over 1900 
photographs. Provides a basis for selecting the best plant materials for any particular use in landscape design. Contains detailed indexes 
that provide quick reference to particular design qualities and growing conditions. $68.95 305 LANDSCAPE MANAGEMENT by James R. Feucht and Jack D Butler Planting and Maintenance of Trees. 
Shrubs, and Turfgrasses. Describes the basic principles of cultural man-rnent of installed landscapes 
important factors of plant growth, soils and fertilizers, im-proved planting techniques and 
new pruning techniques, integrated 
pest and disease management, and 
spray-equipment calibration and care are all featured $35.95 ferent matter, and Davey Tree technician must turn on the insecticide from the back of the truck before treating for insect pests. The system also directs all materials well in front of the applicator and close to the ground to reduce worker expo-
sure and to lessen the pos-
sibility of drift. Applicators can, at the gun, reduce or increase the amount of material they're applying. Funk said the modifications to the Davey Tree system have not significantly increased pro-duction time nor have they re-sulted in more service calls. "You can walk out of here and, with a little redesign of your equipment, you could sig-nificantly reduce pesticides without significantly chang-ing your current systems," said Funk. Although clients are con-and educational services and the concept of plant health care to clients. "They will understand and they will accept it as better and more beneficial," said Funk. LCI "You could reduce use of pesticides without significantly changing your systems"ŠRoger Funk cerned about pesticide use, said Funk, they're still more concerned with having a good lawn and how much they have to pay to get it. That's why LCOs are going to have stress their consulting 91 Canada Show nixed; will return 92 TORONTO, ONTARIOŠThe National Lawn, Garden & Power Equipment Showcase, held each August here will not be pre-
sented in 1991 but will return in 1992. LCI BOOKSTORE 410 DISEASES & PESTS OF ORNAMENTAL PLANTS by Pascal Pirone This standard reference discusses diagnosis and treatment of dis-eases and organisms affecting nearly 500 varieties of ornamental 
plants grown outdoors, under glass or in the home. Easy to understand explanations of when and how to use the most effective fungicides, 
insecticides and other control methods $39.95 430 - DISEASES OF TREES ANO SHRUBS By Wayne Sinclain, Howard Lyon and Warren Johnson A comprehensive pictorial survey of 
the diseases of. as well as the environmental damage to. forest 
and shade trees and woody orna-mental plants in the United States and Canada. Reflects the most important developments in fungal biology and taxonomy, plant bac-teriology. virology, and environmentally induced stress in 
plants. Summarizes information 
about newly discovered diseases 
and provides up-do-date accounts of old ones $49.95 by Cc The fi Ł THE GOLF COURSE V Cornish and Whitten e first book ever to give the art of oolf course design its due. and 
golf course architects the credit and recognition they deserve. 320 
pages and 150 color and black and white photographs Traces the his-tory and evolution of the golf course, analyzes the great courses, 
shows how they were designed and I $35.00 constructed. 420 - HERBICIDE INJURY TO 
TREES AND SHRUBS By Jeffrey F. Derr and Bonnie Lee Appleton Describes how to diagnose her-bicide damage to nursery crops and 
landscape ornamentals. Injury 
symptoms resulting from the her-bicides used today are described and compared to other plant disor-
ders to assist in diagnosing plant problems. Tables list common names, trade names, major uses and injury symptoms for the her-bicides currently used in agronomic, horticultural, landscape 
and noncrop areas $15.95 510 - HORTUS THIRD from Cornell University A 1,300 page concise dictionary of plants cultivated in the United 
States and Canada. A reference which every horticulture professional should have. $135.00 415 Ł INNOVATIVE APPROACHES TO PLANT DISEASE CONTROL by llan Chet Brings together alternative ap-
proaches and methods that have 
potential to control diseases 
caused by fungi, bacteria and vi-ruses Major concepts of disease 
control discussed include biological 
control systems, their possible mechanisms, potential application and genetic improvement $54.95 690 INSECTS THAT FEED ON 
TREES ANO SHRUBS by Johnson and Lyon Essential information for identifying 
more than 650 insect pests and the 
injuries they cause. More than 200 color illustrations. $49.95 500 THE 1990 PESTICIDE DIRECTORY by Lori Thomson Harvey and W. T. Thomson A Guide to Producers and Products. Regulators. Researchers and Asso-ciations in the United States. For the person who needs to know anything in the United States 
pesticide industry. $75.00 Available in March 1990 i?, 125 - SCIENTIFIC GUIDE TO PEST CONTROL OPERATIONS G W Bennett, J.M. Owens, M. Comgan Fourth Edition. New chapters on fumigation, urban wildlife, special facilities, plus updated, improved chapters on pesticides, cock-roaches. birds, termites, equip-
ment. sanitation, stored product pests and more. Don't be without this updated edition 
$49.95 Domestic All Others $60.00 400 -NATIVE TREES. SHRUBS. AND VINES FOR URBAN ANO RURAL AMERICA 665 ARBORICULTURE: THE CARE OF TREES. SHRUBS AND VINES IN THE LANDSCAPE by Richard W. Harris Provides comprehensive coverage of complete planting, site analysis, preparation and special planting 
methods, fully detailed coverage of fertilization, irrigation and pruning guidelines on preventative mainte-nance, repair and chemical control, how-tos of diagnosing plant prob-lems. practical data on non-
infectious disorders, diseases, in-
sects and related pests and pest management. $60.00 450 Ł HANDBOOK OF PLANTS WITH PEST-CONTROL PROPERTIES By Michael Grange and Saleem Ahmed Provides information on approxi-mately 2.400 plant species having 
pest-control properties in addition to the plant's specific common and 
family names, coded information is provided on such plant characteris-tics as life cycle, classification, and the ecological conditions suited for growth. Also lists 1.000 plants that are potential candidates for screen-
ing pest-control activity due to their poisonous nature or their ability to control human and animal diseases $46.95 by Gary L. Hightshoe This award-winning reference to native U.S. plants has now been 
expanded to include shrubs and 
vines Over 250 major species are characterized by form, branching pattern, foliage, flower, fruits, hab-
itat. soil, hardiness, susceptibility, urban tolerance and associate spe-
cies. Includes unique color-coded keys that classify plant species by visual characteristics, cultural re-quirements and ecological relationships. $86.00 720 - SHRUB IDENTIFICATION by George Symonds Pictorial key to identity shrubs. Contains more than 3.500 illustra-tions to check specimens. Popular and botanical names are given for 
each shrub and handy index tabs for quick reference. $12.95 paperback 750 - TREE IDENTIFICATION by George Symonds Pictorial reference to identifying trees by checking leaves, buds, branches, fruit and bark. Like its sister publication. SHRUB IDENTI-FICATION. popular and botanical 
names are listed with index tabs for 
easy reference. 
$14.95 paperback 760 Ł TREE MAINTENANCE by Pascal Pirone The sixth edition of this guide for anyone involved in the care and treatment of trees. Special sections on tree abnormalities, diagnosing 
tree troubles, non-parasitic injuries and assessing the suitability of 
different trees. $45.00 Mail this coupon to: Name. Book Sales, Edgell Communications One East First Street, Duluth, MN 55802 Street Address. City State Phone Number L ) .Zip. PAYMENT MUST ACCOMPANY ORDER Signature Date. Please send me the following books. I have enclosed payment* for the total amount. Please charge to my Visa, MasterCard or American Express (circle one) Account Number _ Expiration Date _ BOOK NUMBER AND TITLE QUANTITY PRICE TOTAL PRICE DomesticŠ'Please add $3.50 per order plus $1.00 per additional copy for postage and handling. All othersŠ'Please add $5.00 per order and if ordering multiple copies, also add $2.00 per additional 
copy to cover postage and handling. Please allow 6-8 weeks for delivery. Prices subject to change. Quantity rates available on request. Questions? Call 218-723-9471 or 9472 (postage & handling) Total Enclosed LM Sandoz says new fungicide coming in 91 DES PLAINES, IL ŠLCOs should be getting a new fungicide from Sandoz Crop Protection, but probably not before 1992. Sandoz said its Sentinel® (cyproconazole) fungicide is expected to be registered for golf courses and commercial sod farms in 1991 with subse-quent labels anticipated for lawn care. Sentinel, says Sandoz, con-trols a broad spectrum of ma-jor turf diseases including dollar spot and brown patch. "The more than 250 field trials conducted in 25 different states during the product's de-velopment stages have shown Sentinel to have excellent con-trol on 11 diseases," says Mike Minford of Sandoz. LCI Pennington still hot on fescues MADISON, GAŠPennington Seed says it's introducing new tall fescues for 1991 that are high in endophyte and more dwarf in growth characteris-tics. The presence of endophyte in turfgrass makes it more in-sect and disease resistance. Dwarf growth characteristics produce fewer clippings, says the company. Tradition is a new semi-dwarf tall fescue bred by Pure Seed Testing. It should be available in fall 1991 as a com-ponent of the new Compac turf-type tall fescue blend which will also contain the 
dwarf tall fescues Monarch (from Turf Seed, Inc.) and 5DX. Pennington will stress fewer mowings, less clippings and fine turf appearance in marketing the fescue blend. Pennington also an-nounced plans for 1992 with the expected release of one 
turf-type tall fescue developed especially for the South. It will 
be marketed in the Southeast 
because of its ability to with-stand heat and diseases. Another dwarf turf-type tall fescue, named Heritage (subject to USDA approval of the name), is "decidedly dwarf'. The company says it's gearing 
up production of this variety 
which, also, could be available in the fall of 1992. LCI Poulan Pro is race sponsor TALLADEGA, AL ŠPoulan Pro power equipment will be the title sponsor of the Auto-mobile Racing Club of Amer-ica 500-kilometer stock car 
race here in 1991. The Poulan Pro 500K will be run on Saturday afternoon, May 4th. LCI Will we regulate our ad messages? Experts say industry should move before government does NASHVILLE, TNŠWhile the lawn care industry is doing a good job making factual repre-sentations in advertising, self-regulation is necessary to pre-vent government intervention in the '90s. That was the message of Den Gardner, senior vp of Min-nesotaŠbased public relations firm Mona, Meyer and McGrath, and Richard Lehr, general counsel for the PLCAA 
and partner in the law firm Sir-
ote, Permutt. Gardner and Lehr spoke at a business roundtable at the PLC AA's Green Industry Expo in November here. Lehr said the same govern-ment focus on advertising for cigarettes and artificial sweet-
eners that occurred in the '60s 
and '70s would happen to com-panies making environmental claims about products and ser-
vices in the '90s. While the lawn care industry is certainly 
not alone, it will also come un-der closer scrutiny. In the senate subcommittee hearings of March '90, the government accounting office suggested that the use of the words "safe" and "practically non-toxic" are misleading to consumers. "The EPA (Environmental protection Agency) and the FTC (Federal Trade Commis-sion) are starting now to de-velop their understanding of (advertising) standards and guidelines that would be ap-plicable to the lawn care in-dustry," said Lehr. Lehr pointed out that the EPA is more concerned with the validity of environmental 
claims while the FTC is more 
concerned on whether or not the public is being misled. Both organizations are work-ing from the current PLCAA advertising guideline docu-ment published last April. "They received the docu-ment quite favorably," Lehr said. "So we think there's an 
opportunity to at least take the high road in terms of edu-
cating the FTC and EPA as far 
as what our expectations are 
within the industry con-cerning advertising." "The last thing we want to see is more government inter-vention," said Gardner. "I have a deep sense of pride in the strides that have been made by (our) industry in the 
last decade. I know the PLCAA has spent a long time working on the broad issue of 
ethics in advertising. "It's imperative that some guidelines be established to as-sist companies and their agen-cies in determining what's appropriate in the industry." Guidelines are also being written by the Turf and Orna-mental Communicators Asso-ciation (TOCA), said Gardner. Those guidelines will be brought before TOCA membership in May of this year. Gardner stressed that TOCA would offer only guide-lines to companies. "It's not our charge to impose rules and regulations," he said. "But 
from what we've seen in trade publications and some of the claims on safety of products, leads us to believe that there 
should be some guidelines es-tablished." TOCA recommendations Gardner said TOCA's first recommendation would be to make sure that everybody in-volved with advertising and marketing have a current knowledge of rules, regula-tions and laws that surround the lawn care industry. This, he said, would help avoid inac-curate representation of appli-
cation, storage and handling 
of products in advertising. Sensationalism should also Richard Lehr (I.), Den Gardner: LCOs must advertise responsibly. Control your weeds. li Sccnrs® pendimethalin preemergents provide tough, effective control of a broad spectrum of grassy and broadleaf weeds. You can't find a betterŠor more cost-effectiveŠcontrol. And there's a pendimethalin control for virtually every turfgrass application. 30-3-10 Fertilizer Plus Turf Weedgrass Control, with up to 8 times more particles per square inch than typical com-petitive physical blends, provides the ultimate preemergent weed control plus a controlled-release, methylene urea-based nitrogen feeding. 22-0-6 Turf Fertilizer Plus Preemergent Weed Control combines urea, sulfur-coated urea, and a potassium feeding with unsurpassed control of 6 grassy weeds and 9 broadleaf weeds before they sprout. Fine particles increase weed control efficiency over typical competitive physical blends. 14-0-14 Nitrogen/Potassium Fertilizer Plus Turf Weedgrass Control combines nutrient sources with pendi-
methalin for effective preemergent control of 6 annual grassy weeds and 7 broadleaf weeds. women to thank for their pro-liferation, said Gardner. With more women working today, there's a greater chance of a family hiring an outside lawn care service. Additionally, 
women are becoming a major force in communications, comprising 60% to 70% of marketing and communica-tions majors in college. "Just by virtue of their numbers, many more women are going to be coming into this industry in marketing positions," said Gardner. state and local level, noted Lehr. "The FTC looks at a sys-temic problem rather than an individual company prob-
lem," he said. "Unless the company is so big that it oc-cupies a major segment of the industry." The primary concern of lawn care operators, said Lehr, is regulation on the state level through the Attorney Gen-
eral's office or Department of Consumer Affairs and by pri-vate action taken by custom-"Clearly where regulatory authorities are interceding on behalf of the consumer con-
cerns environmental repre-sentations that are being made by a number of businesses," he said. Truthful, but misleading Something can be truthful, but still be misleading. Lehr cited a case where certain pesticides are still registered by the EPA, but the registra-
tion is currently under review. While it's truthful to say that the pesticide is EPA regis-
tered, it's also misleading be-cause information regarding 
the EPA's review process is Cut your costs. Southern Weedgrass Control provides optimum utiliza-tion of pendimethalin necessary for season-long control on southern turfgrasses. Turf Weedgrass Control provides unsurpassed preemer-gent weed control in both cool and warm season grass applications. Weedgrass Control 60 WP offers liquid-applied pre-emergent control in both cool and warm season grass applications. It comes in convenient, easy-to-handle, water-souble packets. SCOTTS pendimethalin controls have been proven effective and turf-safe for more than 6 years. Why risk your turf to any-thing less when you can count on these proven performers? Your Scott Tech Rep is ready to help you select the for-mulation that's best for your course as part of a total turfgrass program. For more information, contact him today. Or call 1-800-543-0006. There's no better way to control weeds, or your budget. Circle No. 117 on Reader Inquiry Card Growing better through technology. left out. "So you can tell the truth and still have a potential prob-lem because it's not com-plete," Lehr said. "Or you can tell a half truth, or you can just 
lieŠany one of these ap-proaches is sure to lead to some sort of problem." Lehr offered six practical points that help avoid poten-tial problems with advertising: Ł Have somebody review advertising to be sure that it is not creating something that is 
misleading or inappropriate. Ł If an advertising agency or any other outside creative service is used, be sure they are educated on the sensitivity of industry issues. Ł Be able to support adver-tising with credible, current scientific data. Ł If disclaimers are used in contracts, be sure they are 
worded in clear, direct state-ments. The same is true for guarantees and warranties. Ł Be careful about going after over due bills by filing suit. Make sure that an ag-
gressive action doesn't provoke a countersuit. Ł Be careful that what is advertised in one context doesn't bite you in another. Make sure that an advertising message that is good in one 
light, is not offensive to a par-ticular age group, race or creed. LCI April is 2nd ever Lawn Care Month MARIETTA, GA ŠMark April as the second ever Na-tional Lawn Care Month. The Professional Lawn Care Association of Amer-ica (PLCAA) made the an-nouncement early in January. The message lawn care professionals are being asked to stress to clients 
during the month: profes-sional lawn service is a real benefit to both property 
owners and to the environ-ment. PLCAA is also asking LCOs to promote the spe-cial month by organizing special activities such as a community cleanup or a lawn grass sporting event. A step-by-step discus-sion of what LCOs can do to promote the month is avail-able in a special program 
developed by PLCAA. It contains suggestions about building a successful pub-licity campaign plus exam-ples news releases and 
proclamations that will help to generate favorable coverage of the month. Included in the program are tips about fertilization, mowing and a easy-to-un-derstand description of PLCAA's successful 
Grasscycling campaign. LCI LCOS from page 1 Quality Lawn Services, Inc., "we found out that the Massa-chusetts Miracle didn't really exist and had been a facade. 
Then I think the business 
community got a little bit cau-
tiousŠtoo cautious." Boston-area LCOs tell Lawn Care Industry magazine that, as far they're concerned, the economic slowdown, 
which started in Massachu-setts months before it became 
noticable in the Midwest, can reverse itself any time now. They can stand an up-turn. Honest. These LCOs are as-similating (or have assimi-lated) the rapid growth their companies experienced during the heyday of the so-called Miracle, the mid 1980s. The glitter of the high-tech corridor ringing Boston like a fairy ring of glass, stainless steel and turf, is chipped. Un-certaintyŠ more so than gloomŠfogs the Boston-area business picture into 1991. LCOs there have taken a wait-and-see attitude. "We pulled in our reins and tried not to take on too many large expenditures in this business climate," says Dick Ficco. "Up until now we've been able to dictate our growth," 
adds Paul Harder, Prescrip-
tion Turf Services Inc., Mid-
dleton. "The question now is, how much control do we have the next couple of years?" Not that Harder nor any of the other Boston-area LCOs are panicking; they're not. Prescription Turf Inc. (70% residential, 30% com-mercial) recorded modest "I'm just going out and beating a path again and reestablishing some of these accounts. Yes, I probably got complacent"ŠJimmy Connelly, Evergreen The mediaŠthey're proba-bly more guilty than anyoneŠ characterized that bubble as the approach of 21st Century 
business. The new era of soft-ware, not smokestakes, will 
create even more new busi-ness, the new wealth. More high-paying, white collar employment and, as a result, more new homes. And 
more new lawn care custom-ers. Ik W \Vflw UH A WJRpSf Ł * Some customers were never convinced of the benefits of lawn care in the first placeŠMike Leuders, Leuders Tree & Landscape growth during 1990. "From a sales perspective it wasn't as good as we'd hoped, but our profit margin was sub-stantially better than it was 
from the year before," says Harder. "We happen to be at a point in our corporate development where we can stand a couple of years of catching our breath and digesting what we've 
we've done.Hopefully, we'll 
continue to grow modestly and then when things turn around 
again, assuming they do, if we 
choose to open another 
branch, we'll be in a position 
to do that." Says Michael Lueders, Lueders Tree & Land-scape, Needham: "I predicted no growth this past season and we had minimal growth. "We weren't looking for a lot of growth anyway, and this slow time has given us time to do some things in-house to strengthen the company." (Lueders Tree & Landscape is about 25 percent chemical lawn care.) Like Lueders, many LCOs in Boston are tinkering with their customer service and de-livery systems, their employee incentive and training pro-grams, their marketing, but Harder sees a fundamentally larger challengeŠ"Are we going to provide real customer service and not just lip ser-vice?" he asks. He says the northeast Boston market area may have as many as 120,000 households 
that could benefit from and af-ford professional lawn care. 
Yet, the industry, even at its hottest, serviced just one in three homes in a housing mar-ket where a $200,000 house is commonplace. And about $200 a season is the going rate for professional lawn care, hardly a major expense for the two-income families LCOs traditionally target. "I think we're going through a transition," says Harder. "Some of our custom-ers have tried two or three companies and have con-cluded that lawn care is not for 
them. "They've been disap-pointed and it probably goes 
back to customer service and 
poor communications. They received a lousy description of what they were going to get for what they were going to pay. "They expected perfect. They didn't get it. Therefore, lawn care didn't work. "It's going to take more time, more energy and proba-
bly more money for lawn care companies to get and keep a new customers," adds Harder. "It's definitely going to take more communication, more thoughtful communication." Jimmy Connelly's Ever-green services almost ex-
clusively commercial and industrial properties with some schools and public prop-erty too. Some of his clients 
are the high-tech companies 
that sparked Boston's re-markable business surge. Though many are struggling now, they still want to project a strong image. Beautiful turf encircling their offices pronounce 
that yes, they're still prospering even when the re-ality is less encouraging. "We had some accounts where they were laying off em-
ployees but they wanted their lawn to look good. They said, 'It's important to us to main-tain our image. Can you do the lawn on Saturdays?' They didn't want employees to see our trucks there," says Con-nelly. Corporate accounts look at their turf and grounds as part of their identity, their "calling 
card," says Connelly who started his company 10 years ago battling first for a share of 
the residential market, then aiming Evergreen to bigger 
and, finally, the biggest turf 
accounts in the area. "It's definitely a niche but it works for us and it's where we want to be," says Connelly. Even so, the weakening New England economy cost Evergreen several top ac-
counts. They didn't give up lawn care. They opted for 
lower-priced competitors. Connelly concedes the bidding process can become cut-throat. "By the time I caught on, then aggressively went after some more accounts, it was too late," he said. "I'm just going out and beating a path again and reestablishing some of these accounts. Yes, I probably got compla-cent in generating new busi-ness." He feels the area's slow-down "is more spoken gloom than actual doom" but he's still attempting to become more cost effective, particu-larly in production. "We want to do big busi-ness. We've got the equip-
ment. My employees don't walk lawns, they ride them. Like the marines, we don't 
need a lot of guys, just a few good men." The 1990 season, with no extended dry spells and no ma-jor outbreaks of either turf pests or diseases was appreci-ated, he adds, but it didn't pro-vide the LCO with the quality program an opportunity to distinguish their service. "You could get by by shoot-ing some straight urea and using some pre-emergent. So 
the proof was not in the pud-ding this past year," he says. Those clients choosing low-bid service during the economic downturn may yet, depending on 1991 growing conditions, relearn 
the bromideŠyou get what you pay for. "And we're left with the shambles of what they've (low-ballers) done because now the customer thinks they can get the job done for so lit-
tle," Connelly adds. Leuders of Leuders Tree & Landscape, sees the sluggish economy pruning away what he describes as marginal cus-tomers. "They never really believed in the benefits of what they were receiving in the first place," he says. In fact, many of these same customers prob-ably switched from company to company prior to the reces-sion. Says Leuders, "there's little brand loyalty in lawn care." But, perhaps the biggest wildcard in the Boston-area lawn care picture is the pub-lic's perception of the safety of lawn care. Boston, a city of commerce and culture, concerns itself lit-
tle with matters agronomic. You'd have to drive long and hard to find a farm of any re-seasonble size outside of the metro area, in fact. Says TruGreen's McDonough, "The pesticide issue is an unknown but po-tentially important factor. I 
don't think many people have left lawn care programs be-It's going to take more time, energy and money for LCOs to get and keep new customersŠPaul Harder, Prescription Turf cause of the publicityŠthe public is intelligent enough to understand perceived risk and real risk, but the real question is what happens to those peo-ple who have never used our servicesT' "If they listen to those peo-ple who don't like us, they get scared." Says McDonough, "the real issue may not be the custom-ers we've lost, but rather the 
customers we may not gain be-
cause of the pesticide issue." s ome LCOs are combat-ing both the slow econ-omy and pesticide issue CLCA looks, plans ahead SACRAMENTO, CAŠThe Cal-ifornia Landscape Con-tractors Association approved a new three-year plan which outlines the following six goals: 1 Increase political im-pact. The Legislative Com-mittee will expand to include a 
member from each chapter and will considering hiring a staff liason. The Committee will develop a legislative agenda. 2 Develop and imple-ment a public relations plan. The Speakers Bureau 
Committee will activate an ex-ternal speakers bureau and hire a trainer to provide pre-sentation skills to its mem-bers. The CLCA Board of 
Directors, upon recommenda-tion by the Public Relations Committee, will hire a PR frm on retainer. 3 Increase member re-cruitment and retention. The Membership Committee 
will develop a plan and con-
sider hiring a membership staffperson. The Committee will achieve by the following year a minimum of 85 percent member retention. 4 Increase services to members. CLCA will investi-gate the feasibility of a labor poor or hiring hall and develop a wage and benefit survey. 5 Direct involvement in environmental issues. The Environment Committee will 
issue reports on the impact of 
landscaping on the environ-
ment. It will also collect and analyze proposed environ-mental legislation for its im-pact on contractors. The Water Committee will imple-ment a water auditing cer-tification and standards pro-gram. 6 Ensure financial sta-bility. The Budget Ways and Means Committee will review and recommend rebuilding the 
dues schedule. It will develop budget guidelines, and will ex-plore and implement new funding sources. LCI Have a SPILL? Call Chemtrec 1-800-424-9300 The real issue may not be the customers we've lost, but the ones we may not gainŠPaul McDonough, TruGreen of Boston with as much one-on-one con-tact with customers as possi-ble. Both direct mail and tele-marketing seem to have lost some of their effectiveness in this tighter market. "This is the year we let peo-ple know we're thankful for their committment to us," says Harder of Prescription Turf. Adds Ficco of Partners Quality, "business people, and particularly ourselves, are going to have to realize we can't be pessimistic any longer 
and take a stand to do busi-ness, to let people know the type of service we can provide. "We're just going to have to tell them and keep telling 
them until they get the mes-sage." LCI 1991 NUS dates GAITHERSBURG, MDŠNUS Corporation announced its 1991 schedule for its Instructor 
Skills Workshops: Ł Training the Trainer Workshop. Houston, March 5-8; Cincinnati, June 18-21; 
Washington D.C., Sept. 24-27; 
Atlanta, Nov. 5-8. Ł Training Analysis & Design Workshop. Houston, March 12-14; Wash-ington D.C., Sept. 17-19. Ł Training Evaluation Workshop. Cincinnati, June 
11-13; Atlanta, Nov. 13-14. Contact: NUS Corporation 301/258-2459. LCI IT'S EASY TO SPOT A LAWN THAT HASN'T BEEN TREATED WITH DYRENE. Leaf spot is a dead give-away for any lawn that's been treated with something other than DYRENE® Fungicide That's because only DYRENE can give you this kind of effective, long-lasting protection. In fact, DYRENE widens your window of application with as much as 28 full days of control. So you Dyrene4 have the time to reach all your customers before the leaf spot takes hold, or spreads out of control. Ask your distributor about DYRENE today. Without it, you could find yourself in a pretty tight 
spot For more information, contact Mobay Corporation, Specialty Products Groupj^ Box 4913, Vonror Missouri 64120. Mobay A Bayer USA INC COMPANY DYRENE is a Reg TM of Mobay Corporation ©1991 Mobay Corporation 9113541 This session at PLCAA Conference was well attended Shetler, Wilkinson provide IPM insights NASHVILLE, TNŠIntegrated pest management (IPM), the theory and the reality often don't mesh too well. At the PLCAA Conference here in late October, Dr. David Shetler, of The Ohio State University, outlined an "ivory tower" look at IPM; Dr. James 
Wilkinson, chief operating of-ficer, Erbaugh Corporation, Hudson, Ohio, gave some rea-sons why it doesn't work that way. "We need to educate customers that just having a few bugs in their lawns do not mean that we have to spray something"ŠDr. David Shetler9 OSU "We in the lawn care indus-try have some major obstacles facing us which are going to inhibit our capability to prac-tice IPM," said Wilkinson. Obstacles, Wilkinson said, include: Ł Training and turnover. The industry brings many new 
people on every spring and these people must be trained 
and made productive in a rela-
tively short time. Ł Customer expectations. Have LCOs led customers to expect too much in the way of MEET YOUR TALL FESCUE NEEDS WITH THE BEST Lofts has three of the best-performing tall fescues available. Each one offers all the good looks and tough performance you need: Ł Attractive, dark green color Ł Fine-leafed texture Resistance to drought, disease, insects and traffic Ł No thatch buildup Ł Adaptability to sun or shade Ł Less maintenance than bluegrasses or ryegrasses New Rebel Jr.* even offers the added advantage of slower growth. All of these varieties offer good looks, tough performance and low maintenance. When you need a fescue, choose one of the best! t ** Lawns and T** / Sun or Shade PVP A Darker Green A Denser Growth A Slower Growing F<* Lawns and Turf to Sun or Shade weed and insect control? Ł Production IPM, with its emphasis on inspection and monitoring, slows production. Ł Treatment cycles. Most LCOs are on six to eight week application cycles. Techni-cians don'tŠnot unless there 
are service callsŠreturn to 
customers' properties before 
the next application round. Ł Equipment. Some new product delivery equipment-soil injection systems, con-trolled drop applicators, etc.Š is becoming available. It must be proven to be both reliable and cost effective. Three premises To understand integrated pest management (IPM), practioners Šor potential 
practioners Š must under-stand three premises, said Dr. Shetler: 1 No single control op-tion will be successful. The practitioner must thoughtfully use all options, or combinations of them, and not rely solely on either pesticides, biological (few professionals have much faith in them yet) or cultural controls. 2 Pest populations must be monitored. "This is prob-ably the biggest problem with IPM," said Shetler. "We do not have adequate sampling 
and monitoring procedures." 3 Customers must be ed-ucated as to what the prac-tioner is trying to 
accomplish. "The mere pres-ence of a pest is no reason to justify a control option," said Shetler. "We need to educate customers that just having a few bugs in their lawns do not 
mean that we have to spray something. The same thing with weed control. We need to indicate that we didn't need to use a herbicide on that one 
dandelion." Shetler said increased un-derstanding of these princi-ples could lead to fewer 
blanket pesticide applications 
by LCOs. Continual applica-
tions of pesticides, he said, en-
courages the development of resistance to products by pests, and increased microbial degradation of products. Also, pest development var-ies with weather conditions and in different lawns and 
areas, another reason why "calendar date" applications may not be as effective as they should be. "Every year we find that we never have an average year," 
he said as he encouraged LCOs to sharpen their pest mapping skills. Better mapping "What we're finding out is that you can locate neigh-borhoods. You can say that this neighborhood is a billbug neighborhood or this neigh-borhood is a white grub neigh-boi-hood," said Shetler. "When you've marked those neighborhoods, then you can use an IPM program for that neighborhood, and not neces-sarily for that individual cus-tomer. "If you need to route grub insecticide for a larger cus-tomer base, you can route those particular neigh-
borhoods and those particular lawns." Although Shetler said LCOs may consider alter-native control products he can't recommend them. He said neither bacteria nor nematodes have demonstrated that they're ready for the mar-ket yet. Wilkinson defended the use of blanket applicationsŠbut 
with a qualification. "We must ensure that we're monitoring the need for blanket applications of pre-
emergent herbicides and also of surface insect controls," said Wilkinson. "It's impor-
tant that we are absolutely positive that these blanket ap-plications are required." Why are they required? Said Wilkinson, if they aren't applied it may require 
more product to control the crabgrass or insect problem later in the season which may increase, rather decrease, pesticide use. Wilkinson advised turf managers to scrutinize the areas and neighborhoods 
they're treating with an eye to 
cutting back on pesticide use. Is it always neccessary? "Is it always necessary for us to apply a pre-emergent herbicide in shady areas or in Flower power wins Shell Oil new CLCA award NEW ORLEANSŠIs the green 
industry important to corpo-
rate America? You bet it is. More evidence surfaced re-cently when the California Landscape Contractors Asso-ciation (CLCA) awarded Shell Oil Co. with its first-ever Landscape Enhancement Award. The award recognizes a company that enhances the 
environment through land-scaping. CLCA honored the oil com-pany because of its innovative landscaping and use of flowers 
in its service stations. "Shell's philosophy is to maintain a good appearance," 
said Shell's manager of retail marketing, J.J. Gleeson. 
"Dealers are encouraged to plant flowers at stations to im-
prove our image. Even though it's on a volunteer basis, it's embraced by our 10,000 sta-
tions nationwide." Dealers plant anywhere from 5,000 to 15,000 plants twice a year. Districts help dealers with flowers. LCI shady neighborhoods? Gener-ally, crabgrass is not as much of a problem in these areas," he said. He said the industry used to do a better job of differentiat-ing neighborhoodsŠa neigh-borhood of sodded bluegrass lawns with irrigation will re-quire different care than a neighborhood of non-irrigated fescue lawns. Also, LCOs can do a better job yet of offering and selling services such as aeration and overseeding, and getting cus-tomer cooperation in proper mowing and watering. "It's time for us to take cus-tomers by the hand out onto 
their lawns and show them the results of mowing too low, or too infrequently, or mowing with a dull blade," he said. Wilkinson said implemen-tation of IPM practices by LCOs, ultimately, is based on better technician training. "We need to provide them with constant training to make sure they are up to speed on the various pest manage-ment principles that they'll be confronting every day," he said. LCI Have a SPILL? Call Chemtrec 1-800-424-9300 Spotyour DOTSdistributor... Feed & Seed 804-232-6791 C.O. 614-77l-04Hfi ... And get exactly what you need in a pre-emergent herbicide program. Your DOTS distributor is no ordinary "stock" person, but rather a professional who deals with specialized formulas for your individual needs. Your DOTS distributor can help you meet your soil or turf requirements head on using specific formulations. With DOTS, you get a true customized blend-not a pre-packaged, "me too" mix. Your DOTS distributor will coordinate a season-long program, enabling you to apply the types of fertilizers and herbicides you needŠat your preferred application rates. And, if you have any agronomic questions or problems, your DOTS distributor will provide soil testing to help secure answers, and then work with you to prepare an individual solution. Choose from high quality products includ-ing TEAM,Ž SURFLAN,® BALAN* or BALAN® plus SURFLAN,® depending on your location and turf conditions. Just look for the red dot to know you're getting the best...from the best distributor. Contact your DOTS distributor today or call 1-301-899-3535 Distributor's Own Turf SuppliesŽ "It's important that we are absolutely positive that these blanket applications are required"ŠDr. James Wilkinson, Erbaugh Corp. NEWSMAKERS Doug Moody starts management firm PLCAA drops a staffer in effort to save money In a cost-cutting move, the executive committee of the Professional Lawn Care Association of America in De-cember eliminated the position of dep-uty executive director. Losing a job as a result was Doug-las Moody who had been with PLCAA since September 1985. "Yes, I was surprised," Moody told Lawn Care Industry. "It happened 
very suddenly." Moody had been responsible for the membership development and mem-bership services functions at PLC AA and had helped to put together the As-
sociation's pollution liability insur-
ance program. He also edited and 
wrote much of the Association's news-letter as well as developed many of the communication pieces it provided member companies. "One of my goals was to give every lawn care com-pany the oppor-tunity to shine as a professional," he said. Moody, who came to PLCAA from New Jersey, will draw on his experience with Doug Moody PLCAA and also as an officer in other turf and business associations in form-ing his own company, Moody Manage-ment and Marketing Services. He said he can provide management and con-
sulting services to both associations 
and companies. "I'll continue to bring fresh ideas to a company or association's communi-
cations program, build public relations 
plans and membership marketing strategies, and even manage one or more small associations," he said. The PLCAA executive committee also decided not to fill the position of 
education director left vacant with the resignation of Dr. Barry Troutman late 
last summer. The Davey Tree Expert Company awarded Lawrence M. Way a $500 grant. Way is a landscape/nursery stu-
dent at Pennsylvania College of Tech-nology, Williamsport. The Ohio Turfgrass Foundation elected Joseph Motz as its president for 1991. The OTF is a 1,500-member organization. Motz is president of Motz Lawn Care and Motz Sports Turf. He's secre-
tary/treasurer of The Ohio State Ex-
tension support committee, a national delegate to the Council on Agriculture Research and Training and a past board member of the Professional Grounds Management Society. Southern Turf 
Nurseries, At-
lanta, named Don W. Roberts 
as its consulting 
turf agronomist. Roberts worked for Pennington 
Enterprises Inc. He's also worked with the Univer-sity of Georgia Don Roberts Extension Service and the Clemson 
University horticulture department. Dave Alexovich is manager of Lesco Inc.'s new regional distribution center/warehouse in Charlotte, NC. He was previously manager of purchas-ing in Lesco's Rocky River, Ohio, 
headquarters. Brian S. Winkel joined Fermenta ASC, Mentor, Ohio, as senior sales representative. His territory covers Il-linois, Missouri, Iowa, Minnesota, 
Wisconsin and Nebraska. He lives in Aurora, IL. John R. Smith became president of the Specialty Products Division of Vigoro Industries, Fairview Heights, IL. Smith will work out of the Win-The Davey Tree Expert Company brought these 25 sales repre-sentatives to company headquarters in Kent, Ohio, for additional sales training this fall. The Kent employees participated in sales simulations by visiting Kent-area properties and making quotes. Afterwards, they met to discuss and evaluate sales preparation. LCI terhaven, FL, office. His division mar-kets fertilizer products under the brand names Par Ex and Woodace. James Bridges, Jr., became gen-
eral manager at Southern Turf 
Nurseries Fre-dericksburg, VA, 
production farm. Bridges has over 26 years experi-ence in golf course turfgrass man-agement. He has James Bridges served as president of the Tennessee Golf Course Association, the Southern Turfgrass Association and the Ten-nessee Turfgrass Association. STN also reports that its president Dr. Tim Bowyer will serve on the Golf and Landscape Operations Indus-try Advisory Committee for the Lake City Community College, Lake City, 
FL. Dr. T. Karl Danneberger be-came technical advisor for Fine Lawn Research. From 1983-1989 Dan-
neberger was assistant professor in the 
Department of Agronomy at The Ohio State University. Briggs & Stratton, Milwaukee, ap-pointed Floyd Bretzman to director of sales administration. He joined B&S in 1984. He and his wife Marcia live in Whitefish Bay. B&S promoted George R. Thompson to director of corporate communications. He joined B&S in 1976 after playing professional basket-ball with the Milwaukee Bucks. He's a graduate of Marquette University. Thomas L. Smith, Spring Grove Cemetery & Arboretum, Cincinnati, was elected as the president of the Pro-fessional Grounds Management Soci-ety (PGMS). Other officers: Ł 1st vp, John Abernethy, Jr., Lenoir, NC; Ł 2nd vp John Michalko, Cleveland, Ohio; Ł treasurer Robert F. Rubel, Fort Worth, TX; Ł mid-west regional director E. Earl Wilson, Maineville, Ohio; Ł far west regional director Charles E. Wilson, Los Angeles, CA; Ł director-at-large Teddi Davis, Cleveland, Ohio. The PGMS reported that Joseph Bevilacqua, became the 25th person 
and George W. Meeks, the 26th, to 
earn the Grounds Manager Certificate. Bevilacqua has worked for the U.S. Government for 34 years and is em-ployed by the America Battle Monu-ments Commission of Washington, 
D.C.. Meeks is employed by Environ-mental Care, Inc., Houston. Rain Bird Sales, Inc., Glendora, CA, named Scott Salter as marketing 
manager for its Golf Division. LCI Par Ex: Experts In Control \he correct herbicide and insecticideŠand timingŠ are critical in pre-emergent, post-emergent and insect controls. That's why more professional turf managers 
are turning to Par Ex®combi-nation products Šand our 
team of experts Šthan ever before. Par Ex®com-bination products contain environmentally oriented IBDU,®our exclusive, slow-release nitrogen source, plus the most popular and effective pre-emergent, post-emergent and insect 
controls. Just one application does the job for your late fall or early spring program. That 
saves you money. And with our team of experts to help you make the right choiceŠat the right timeŠyou'll be in control of a turf program that's agronomically 
sound, predictable and efficient. Par Ex®combination products: experts in control. Call or write for more information and your nearest Par Ex®expert. iiar ex Ł THE EX STANDS FOR EXCELLENCE 2121 Third St. SW - Winter Haven, FL 33882 (813) 294-2567 Par Ex® and IBDU® are registered trademarks of Vigoro Industries, Inc. Yard Stick An All Purpose Lawn and Garden Posting Marker. Yard Stick is the lawn marker you will be proud to present to your customers for their future use in the garden and around the home Meets all state 
regulations. Sturdy 
and extremely 
functional. Includes 
a state approved message card with your company name, telephone 
number, and 
entry line for 
time and date of application. Pat Pend Customized 4" X 5 message board Made in USA Handy at-a-glance rain gauge . Note holder area for extra message Built-in grass height gauge Quick foot step for "planting". Call for quantity discount prices. 1-800-747-5211 or 1-800-255-2255 ext. 1047 Green Genie Products, Inc. 9601 N.Allen Rd- Peoria, IL 61615 Circle No. 122 on Reader Inquiry Card Circle No. 124 on Reader Inquiry Card PA firm outlines strong training program NASHVILLE, TNŠTechni-cian training effects a lawn care company's production, the number of service calls and customer complaints it experi-
ences and, ultimately, the 
amount of profit it generates. Philip Voystock made these points in a presentation 
at the Professional Lawn Care Association of America Con-ference here late in 1990. Voy-stock is training coordinator of Lawn Specialities, Hazleton, PA. Initially, LS's training was concentrated in a four-day pe-riod in March, just prior to the eastern Pennsylvania com-pany's first round of lawn ap-plications. Newcomers and experienced technicians both received essentially the same 
instruction, most of it pre-
sented by Voystock. Technicians hired during the course of the application season received a condensed one-day version of the same program. Through the spray season, Lawn Specialities scheduled short weekly update sessions 
for technicians. Sometime in July, the company provided a mid-summer training day. Needed improvement "It was convenient for management and for the train-ing coordinator. It took little time out our production schedules but we realized it had some problems," said Voystock. One of the biggest problems was the amount of informa-tion it attempted to deliver at one time. "It was like saying, 'Let's gather as much mud as we can, throw it against the wall, and see what sticks.' "Not much stuck," said Voystock. In redesigning LS's train-ing program, Voystock sought to break training into different levels, and offer experienced and newly hired technicians 
different levels of information. "I could not come up with a way to train both of these groups at the same time and make it effective for both," he explained. Another problem: the pre-vious training didn't deliver 
enough quality review time. Said Voystock: "If we didn't have a system in place for proper 
reviews, chances are most of what we did in our initial train-ing was a waste of time." Staff members help Also, LS was not using enough of the experience of 
other people on the staff. Man-
agementŠparticularly Voy-stockŠassumed too much of the training responsibility. "I felt that having experi-enced people involved in train-ing might make the informa-tion more palatable for the new people," said Voystock. "If you can get some of your front-line people and not just management involved with training, I think you'll be bet-ter off." LS broke its training pro-gram into five areas, making 
each the responsibility of an-
other experienced person on 
the staff: Ł Company policies & safety. "The owner or maybe 
the branch manager should 
cover this topic," said Voy-
stock. Ł Equipment. A com-pany's most experienced or ac-complished technician. Or, perhaps, the company me-chanic. Ł Programs & documen-tation. The company office 
manager. The individual who designed and implemented your system. Ł Technical informa-tion. The individual with the with the degree in agronomy. Perhaps, the most experi-enced technician. Ł Sales & service. A sales or service manager. The most 
experienced sales person. Each of these five areas is supported by extensive and well-organized files. "If your notes are well-writ-files, familiarize themselves, 
add some additional notes and do a decent job of explaining 'If dragging a spray hose and dealing with customers all day long isn't the new person's cup of tea, they'll find out in two or three days"ŠPhil Voystock, Lawn Specialities ten and well-organized, any capable person should be able 
to pick this material out of the the topic to your new people," said Voystock who felt LS See TRAIN on page 26 EASY GOING DOWN Site factors can wreck a job: whether they are gusty winds, slippery areas, heavy mulch materials, or even work crews. That's why we've designed DeWitt Pro 5 Weed Barrier the way we did. Its heavier weight keeps installation time 
downŠcrews aren't spending extra time trying to hold down a lighter material during windy times. Pro 5's special "fuzzy side" helps the fabric stay 
put on more slippery areasŠand, when placed 
"fuzzy side" up, even holds the mulch on sloped sites. Its heavy weight and woven pattern mean that Pro 5 won't tear or puncture from mulches such as gravel. Cjrde No 103 on Reader Inquiry Card *2)e7fïtt CDccd Barrier Easy to handle Easy to install Easy on time schedules 
Easy on the mind Contact your local Lawn & Garden or Nursery Distributor For one nearest you call 1-800-888-9669 (USA) 1-314-472-0048 (International) FAX #1-314-471-6715 COMPANY Fertilizer definitions finally being formed GREENSBORO, NCŠDefini-tions concerning fertilizers that industry will use with in-
creasing frequency are taking form. The lead organization for defining these terms is The Association of American Plant Food Control Officials (AAPFCO). Late this summer The Labeling and Terms Committee of AAPFCO met 
and agreed on the following definitions. These definitions (or ones very similar) will likely be-come increasingly accepted: Ł Natural fertilizers. A substance composed only of natural organic and/or natural 
inorganic fertilizer materials and natural fillers. Ł Natural Inorganic. A mineral nutrient source that exists in or is produced by nature and may be altered 
from its original state only by physical manipulation. Ł Natural organic fertil-izer. Materials derived from either plant or animal prod-
ucts containing one or more 
elements (other than carbon, hydrogen and oxygen) which are essential for plant growth. These materials may be subjected to biological degra-dation processes under normal 
conditions of aging, rainfall, sun-curing, air drying, com-posting, rotting, enzymatic, or anaerobic/aerobic bacterial 
action, or any combination of 
these. These materials shall not be mixed with synthetic materi-als or changed in any physical or chemical manner from their initial state except by physical 
manipulation such as drying, cooking, chopping, grinding, shredding, or pelleting. Ł Organic fertilizer. A material containing carbon and one or more elements 
other than hydrogen and oxy-gen essesntial for plant 
growth. Ł Synthetic. Any sub-stance generated from another material or materials by means of a chemical reaction. The AAPFCO repre-sentatives also discussed the use of such terms as non toxic, environmentally safe, no toxic chemicals, chemical free, etc. There was some feeling among members that mar-keters of such products should provide substantiation of their claims. This topic will receive further discussion during the winter board meeting of AAPFCO. LCI TRAIN from page page 25 needed a half day for each topic. Hands-on vital Also, LS wanted to incorpo-rate more hands-on training with the classroom work so that after the first half-day of training, new technicians got 
the opportunity to actually be-gin spraying (on company property, using water) or using spreaders. After the second half-day of training, the new hires actu-ally got to accompany an expe-rienced technician on spray-ing assignments. "If dragging a spray hose and dealing with customers all 
day long isn't the new person's 
cup of tea, they'll find out in 
two or three days," said Voy-stock. Flexiblity is built into the system by giving trainers a fra-
mework of several weeks to cover all topics. Reviews are scheduled, once during the first two weeks of every month and once the last two weeks. "We have preset agendas in our files for all of these meet-ings throughout the course of the year," said Voystock. Then, when a rain date comes, the material is ready for a re-
view. In this way, for example, all technicians can acquire a good 
understanding of grubs and grub control, just before they have to deal with grub prob-
lems. The question LCOs must ask themselves, said Voy-stock: "Am I teaching my peo-ple the correct information at the proper ways that make it as easy as possible for them to learn that information and use 
it daily." LCOs should be aware that as the focus of their company 
changes, so must their train-ing change, he added. LCI There is some turf even DURSBAN can't protect. \'v Z t $ à \ \ < i I Lesco Inc. opens Charlotte center CHARLOTTE, NCŠLesco Inc., Cleveland, Ohio, opened a new regional distribution center/ warehouse in Charlotte, NC, in mid January. "The Southeast is an area enjoying substantial growth," said James I. FitzGibbon, chairman and chief executive officer of Lesco. The distribution centerŠ 38,400 square feet with six 
loading docksŠis at 5130 
A&B Hovis Road, near the in-tersection of 1-85 and 1-77. It 
will stock fertilizers, turf and horticultural control products, seed, turf equipment, etc. LCI Granted, Dursban* turf insecti-cide won't do you much good in a dark alley. But when it's time 
to get tough on surface-feeding insects, it doesn't make any 
sense to take chances. What 
makes sense is using the industry standardŠDursban insecticide. More muscle for your money. Nothing's meaner on chinch bugs, billbugs, sod webworms and other surface-feeding thugs. And there's simply no better value for liquid 
turf care applications. One tough insecticide. What's more, Dursban turf insecticide offers excellent residual, low odor and superb broad-spectrum control. The © 1990 DowElanco kind of control you've come to expectŠand customers demand. So arm yourself with Dursban turf insecticide. And keep sur-face feeders off your turf. Wearing a black leather jacket during application is, of course, not recommended. For technical information, call toll-free: 1-800-352-6776. Dursban turf insecticide. The professional choice. DowElanco ŁTrademark of DowElanco ronmental attributes, the gradual breakdown of natural 
organics supplies the soil and 
turf with complex proteins, 
carbohydrates, micro-nutrients, and enzymes, creat-ing a balanced, more robust soil environment optimum for plant functions. Although these all-natural organic fertilizers provide so-lutions to some problems, they also have significant draw-
backs for LCOs. They're or-dinarily low analysis; they must be applied in large quan-tities to be fully effective. Also, 
they generally lack the initial green-up by which customers judge fertilizer results, leaving customers dissatisfied before the advantages of the organic applications are realized. Chemical dependence? Providers in the lawn care industry have traditionally treated residential lawns with synthetic fertilizers designed to stimulate the plant rapidly and provide an appealing, 
quick green-up. What synthetics don't pro-vide are natural organic com-
plexes that help build a healthy soil base for turf. Overuse of synthetic fertil-izers often leave customers with an application-depen-dent lawn. Plants may appear healthy, but the soil environ-
ment is depleted, leaving the turf susceptible to drought, heat, disease, insects and 
fungus. Soil is alive The soil is a complex envi-ronment, molded by living organisms. For example, the earthworm keeps the soil ae-rated, creating channels for water distribution and root growth. Bacteria and fungi are also necessary to maintain balance. Beneficial nematodes, bacteria and fungi 
help keep turf-damaging nematodes, bacteria and fungi 
in check. Soil microorganisms also break down organic and min-
eral materials in the soil mak-ing them available for plant use. Keeping this dynamic envi-ronment in balance is the key to quality economical 
turfgrass management. The bridge products are made from materials that en-
hance macro and micro-organisms in the soil, each of 
which has a synergistic role in 
plant life functions. The company taking the lead role in providing these bridge products is Harmony Products formed in January 
1989. Harmony was formerly a division of Nitrex. LCI About the Author J. Mark Nuzum is president of Harmony Products, Chesapeake, VA. He is an 
agronomist and has held executive positions with Rollins Lawn Care, Tidewater Agricorp 
Inc., Lebanon Chemical Corp. and was vice president of Nitrex. fertilizer for soil and turf. Natural organic fertilizers are derived from plant and an-imal products and have the ad-vantage of feeding both the turf and soil microbes, refur-
bishing the turf with neces-sary nutrients and the soil with organic matter. Organics not perfect Organics generally release nutrients slowly, feeding plants over long periods of time and reducing wasteful overuse of the product by elim-inating or reducing leaching of these nutrients out of the root zone. In addition to their envi-'Bridge' fertilizers merge the strengths of organic, synthetic America's Grasscycling pro-
gram. Even so, LCOs know the public still demands high-quality landscapes and lawns. Until recently, LCOs had to choose between synthetic fer-tilizers and natural (or organic) products, each with its own set of strengths and weaknesses. But, there's an-other choice, bridge products, products containing a balance of organic material, enhanced with synthetic ingredients. These bridge products provide the safety and benefits of a natural fer-tilizer without sacrificing the strength, spreadability and 
lower cost of synthetics. This approach is agro-envi-ronmental but, even if these products weren't needed for today's environmentally con-scious market, they would still be developed as an excellent Increasingly, lawn care oper-ators (LCOs) are taking a 
proactive approach to the "de-cade of the environment". They're exploring alter-native products and tech-
nologies, re-evaluating pest 
management involving chemi-cal controls, fertilizer usage 
and modified cultural prac-tices such as the Professional Lawn Care Association of BY J. MARK NUZUM NEW PRODUCTS i Retain helps fertility, water holding in soils Retain increases organic mat-ter in all soils, improving soil fertility and water-holding ca-pacity, says manufacturer Agri-Mart. Retain is encapsulated and can be applied with a hose-end, pump-up or broadcast sprayer (or injected through 
an irrigation system). It con-tains soil bacteria, hormones, 
enzymes, pre-impregnated seaweed, carbon, amino acids, vitamins, macro and micro nutrients. Commercial users can get the product in 5-gallon 
pails and 55-gallon drums. Agri-Mart says Retain im-proves soil permeability, nu-trient availability, seed emer-gence and creates a deeper stronger root structure. Circle No. 130 on service card. Granular spreader now 
easier to transport The ESC-External Spreader Carrier allows an LCO to carry 
a granular spreader on a truck more easily. It fits vans, pick-ups, flatbeds and most any ve-hicle with a bumper or bed. Circle No. 131 on service card. New sealant offers help for flat tires Cushman offers a tire sealant compound that virtually elim-inates flat tires on utility vehi-cles, mowers and other grounds maintenance equip-ment. The sealant seals tread punctures up to 1/A inch, as well as bead leaks, rim leaks and 
tube-related leaks. It's formu-lated with a latex-glycol base and is water soluble so it can be 
washed out with water when a 
tire is removed from the rim. Circle No. 132 on service card. Power roller has several applications Northeast Power Products of-fers a y3-ton walk-behind 
Brutus power roller. It's espe-
cially suited for freshly seeded areas, athletic tracks, golf 
greens and tennis courts. The Brutus roller can be fit-ted with an optional sprinkler reservoir and cocoa mat for blacktop patching work. It's powered by a 3-hp Briggs & Stratton engine. Circle No. 133 on service card. Mitsubishi shows dump body with big capacity Mitsubishi Fuso Truck of America, Inc., offers a dump/ utility box body combination on its 11,600 lb./GVW FG434 4WD and on its 13,500 lb./ GVW FE-HD444. The 3-cubic yard capacity Landmaster dump body with a tapered floor can be unloaded either by lowering the entire tailgate or by opening a chute in the tailgate. Mounted independently from the dump body on each 
side of the truce are contourned utility boxes offering a total of 48.5 cubic feet in storage space. 
Circle No. 134 on service card. This Bear makes big spreading jobs easy The Bear Spreader is a five-cubic-yard capacity top-dresser that makes big jobs fast and easy. It uses a 60-inch, 
nylon brush to spread various types of materials evenly and clump free. Its steel gauge construction and chain-driven floor make it almost indestructible. It also has wide floatation tires. 
Circle No. 135 on service card. PARTS SERVICE EQUIPMENT TECHNICAL HELP SAME DAY SHIPPING . . .WE'VE GOT IT ALL! PROFESSIONAL TREE & TURF EQUIPMENT '"HI.«-« Court. MOQ.QOK»" 303-422-7608 800-237-7785 EXTERNAL SPREADER CARRIER * Introduced at the Green Industry Expo in Nashville. (Patent Pending) A MUST for granular applicators. CARRY YOUR BROADCAST SPREADER THE -SAFE, SECURE, PROFESSIONAL, SPACE SAVING EXTERNAL WAY; Ł The ESC mounts quickly to all bumpers and flatbeds of trucks, vans, etc. Detaches in seconds. Ł Designed to carry LESCO, Scott's, Spyker, EV-N-SPREAD spreaders. (Please specify Ł adaptor needed). Ł Eliminates spills and dump-overs. Ł Saves space, time and back-strain. Ł Can lock spreader and ESC to bumper to deter theft. $129 95 plus adapter Circle No. 119 on Reader Inquiry Card ESC Inc. 201 Cherokee Circle Phone (501) 227-6143 Little Rock, AR 72205 Fax (501) 224-7826 Circle No. 106 on Reader Inquiry Card A choice of two new small chipper/shredders The Bear Cat light-duty chip-per/shredders will handle up to 1" limbs. The model 70169 comes with a 1.2-hp Briggs & Stratton electric motor while the model 70210 has a 2-hp B&S gas engine. The models have two chipping blades and weigh 70 and 80 lbs. respec-tively. Circle No. 136 on service card. Adjustable pads can protect working knees KneeEase Knee Pads are made of contoured foam rub-ber cushioning inside, nylon fabric outside with a plastic knee cap. Two elastic fastener straps make them easy to fas-ten and adjustable so that one size fits all. They weigh just 4 
ounces each and have a one-year replacement guarantee. Circle No. 137 on service card. Echo's big generator loaded with features Echo's EG-5500E generator features solid state ignition, quick-glance fuel gauge, cir-
cuit breakers on all circuits, 12VDC circuit for 12-volt equipment operation, 120VAC for household power when needed, low-tone, spark-ar-
resting muffler. This is Echo's most power-ful generator with a large fuel tank for extended operation between fillups. Circle No. 138 on service card. Trial-size pints of Image® now offered American Cyanamid intro-duces pint-sized containers of Image® herbicide in a tip-and-pour container. (The her-bicide continues to be avail-able in quarts and gallons.) One pint of Image will treat more than 20,000 square feet at 0.75 fluid ounces/1000 square feet. This is a special 
trial-size container that will be shipped to distributors for the 1990 season only. Image offers excellent nut-sedge control and is labeled for use on several difficult-to-con-
trol weeds found in warm-sea-son turfgrasses, says the 
company. Circle No. 139 on service card. LAWN CARE INDUSTRY FEBRUARY 1991 MÊÊÊÊÊÊÊÊÊÊÊmÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊm NEW PRODUCTS Gandy Turf Tender can do Gandy's 3-point, hitch-mounted, 42-inch Turf Tender accurately spreads sand, salt or sodium chloride over icy surfaces; top dressing over turf; or granular materials over nursery rows. The 42-inch wide hopper ŁŁŁŁ several jobs with tool bar attaches quickly. The hopper holds 3.5 cubic feet of material and features a spreadplate for sheet-like ap-plications. Split internal ro-tors are driven from each end 
by 12-volt electric motors. Circle No. 140 on service card. John Deere adds a mulching attachment John Deere engineers de-signed a new leaf mulcher 
attachment that holds dry leaves in the mowing chamber 
so that the cutting blades can chop them into tiny particles. The attachment can be placed in the mower discharge opening and secured with one 
bolt. The attachment can be added to several John Deere mowing machines. 
Circle No. 141 on service card. J Husqvarna trimmers with better balance Husqvarna unveils a new line of trimmers featuring a ver-tically mounted cylinder for improved balance and easy-access controls. The two new trimmers are model 26LC with a 26cc en-gine and model 32LC with a 
32cc engine. The inverted cyl-inder on both models give the engine a high center of gravity matched against the low cen-ter of gravity of the trimmer head. Circle No. 142 on service card. Software company offers inexpensive help Simple Software Products of-
fers six computer programs for 
subcontractors: Estimating, Job Costing, Inventory with Purchase Order, Accounts Re-ceivable and Payable, Payroll, 
and Checking with General Ledger. These programs cost from $100-$195 each. The software runs on IBM or Apple Macin-tosh computers and include a Lotus 123-type spreadsheet with easy-to-read manuals. Circle No. 143 on service card. Restraint bar is easy to install and take out The HolditŽ is a multi-pur-pose restraint bar for pickups, vans and trailers. It's made of galvanized steel and has punch-formed steel feet with neoprene pads. It's available 
in two sizes, 63-77 inches for full-size and standard bed pickups vans and trailers and 49-63 inches for mini pickups. Circle No. 144 on service card. Plant stress monitor "reads" plant's health Conservation Technologies, Inc., says its portable, battery-operated, infrared plant stress monitor reads and records plant leaf and ambient tem-
perature, relative humidity and solar radiation. Data processed by the unit provides information in de-tecting moisture levels, sali-nity, disease, insect damage, 
soil compaction or soil type 
variations days before plants display visible signs of stress. Circle No. 145 on service card. For More Product Information Circle Number on Service Card Feb. Ł 11-14 Pennsylvania Nurserymen & Allied Industries Confernce. Hershey Lodge, Hershey, PA. Contact: PNA, 1924 North Second St., Harrisburg, PA 17102. Ł 12 Sprayer Calibration for Landscape Pest Control. University of California Cooperative 
Extension short course. Fresno, CA. Contact: Pam Elam 
209/488-3285. Ł 14 Connecticut Turf & Landscape Conference. Exhibition Hall, Hartford Civic Center. Contact: Elizabeth Maisano, P.O. Box 876, Bethel, CT 06801. 203/791-8615. Ł 19-20 Northeastern PA Turfgrass & Grounds Maintenance School. Luzerne County Community College, Nanticoke, PA. Contact: William Pencek, Lackawanna County Cooperative Extension, 200 Adams Ave., Scranton, PA 18503. 717/963-4761. Ł 19-20 Central Illinois Horticulture Seminar. Holiday Inn, East Peoria. Contact: Mary Lou Carlson, Peoria County Extension Service 309/686-6033. Ł 20 Turfgrass Irrigation Management for Professionals. Parlier, CA. Contact: Norma Steinwand 209/891-2543. Ł 21 Practical Turfgrass Disease Diagnosis. University of California Cooperative 
Extension short course. Fresno, CA. Contact: Pam Elam 209/488-3285. Ł 21-22 Lar try Conference & Trade Show. Holiday Inn, 1-70 East, Denver. Contact: Associated Landscape Contractors of Colorado, 3895 Upham St., Suite 150, Wheat Ridge, CO 80033. 303/425-4862. Ł 26-28 Western PA Turf Conference. Pittsburgh Expo Mart/Radisson Hotel, Monroeville, PA. Contact: PA Turfgrass Council, Landscape Management Research Center, Orchard Road, University Park, PA 16802. 814/863-3475. Ł 26-28 ILCA Winter Seminar. Rosemont Holiday Inn. Contact: Illinois Landscape Contractors Association, 2200 S. Main St. fi304, Lombard, IL 60148. 708/932-8443. Ł 28 The Elements of Landscape Design. University of California Cooperative Extension. Fresno, CA. Contact Pam Elam 209/488-3285. March Ł 8-9 CLCA Winter Tri-Board Meeting. Radisson Hotel, Sacramento. Contact: Micheyl Barnett 
916/448-2522. Ł 13-14 Reinders 10th Turf Conference. Waukesha Expo Center, Waukesha, Wl. Contact: Ed Devinger, Reinders Brothers, Inc., 13400 Watertown 
Plank Road, Elm Grove, Wl 53122. 414/786-3301. make it ft NO MATTER WHAT YOUR NEEDS. WEHAVE,T IN SOLUTION GROWTH PRODUCTS LIQUID PROFESSIONAL FERTILIZERS AND 
MICRONUTRIENTS are formulated for your special turf and horticultural needs.Our 
products make it EASIER for you to SPOON FEED special areas like Tees and Greens or SOLVE DEFICIENCY PROBLEMS. Take one 
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product line... Our complete balanced blend with methylene ureas for slow release nitrogen and micronutrients. Growth Products Liquid Professional Fertilizers are exclusive products manufactured with only the highest quality materials to assure the BEST RESULTS for your turf and horticultural programs. Our products are TRUE SOLUTIONS. .... AND CALL US ON OUR TOLL FREE NUMBER FOR OUR CLOSEST DISTRIBUTOR OR TO DISCUSS YOUR PARTICULAR NEEDS... Available in all size containers, 55 gal. drums and bulk deliveries. 1-800-648-7626 914-428-2517 in NY I GROWTH FAX: 914-428-2780 1 PRODUCTS LTD. po Box 1259 White Plains, NY 10602 TpS m T BLACKBURN The leader in pesticide posting. An inexpensive way to meet posting regulations! Blackburn's handy 4" x 5" and 5" x 6" banner flags are shipped straight. You bend the PVC staff so the flag hangs for easy reading. Custom printing available in choice of 7 colors. Flags come in choice of 11 colors. Send us your state's posting regulations and specifications. We'll help you comply. CALL FOR FREE CATALOG! West ot Rockies East of Rockies 800/552-FLAG (3524) 800/942-5816 P.O. Box 276 P.O. Box 86 Cambria, CA 93428 Neligh, NE 68756 ASH ABOUT OUR UPSIDE-DOWN MARKING PAINT! Circle No. 101 on Reader Inquiry Card CLASSIFIED HELP WANTED SERVICES BUSINESS OPPORTUNITIES RATES: $1.05 per word (minimum charge, $40). Boldface words or words in all capital letters charged at $1.30 per word. Boxed or display ads charged at $90(1 X), $85(3X), $80(6X), $75(9X), $70(12X) per column inch (one inch minimum). (Frequencies based on calender year). Agency 
commission allowed only when camera ready art is provided by agency. For ads using blind box numbers add $20 to total cost of ad per issue. 
Send ad copy with payment to: DAWN NILSEN, LAWN CARE INDUSTRY, 1 E. First St., Duluth, MN 55802. 218-723-9179. Fax Number 218-723-9615. BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE INDUSTRY, Classified Ad De-partment, 1 East First Street, Duluth, MN 55802. Please include box number in address. FOR SALE HANNAY HOSE REELS: New in the box. E1526's and E1530's - $359. We will ship and pay freight anywhere in the U.S.A. and Canada. Immediate delivery. Other size reels and parts available at 
fabulous savings! Call 313-543-2200, in Michigan. 
Outside Michigan - 1-800-843-LAWN. TF PUMPS: Reconditioned Wanner Hydra-Cell D-10, D-25 and John Bean Pumps. New and recondi-tioned parts and service for your pumps. Industrial Services Company, 2727 Rome Corners Road, 
Galena, Ohio 43021 - Call Jim Hughes 
614-965-4112. 4/91 FOR SALE: Lawn Spray Truck 1989 C-30 with Perma Green Spray System, custom fiberglass tanks and bed, 4 compartments, 1-200 gallon, 
2-100 gallon and 1-30 gallon tanks. 4 separate pumps and 3 hose reels, 1 with injection. Dry stor-
age compartment. Contact Paul at Lawn Spe-cialties. (717)459-1114. 2/91 300 GAL. TUFLEX sprayer with 550' 1/2" hose, reel, gun and new 5 hp Wisconsin engine. $1,200. 1,500 GAL. POLY, vertical storage tank with new 3 hp Briggs, pump and approx. 25' delivery hose. $400. If interested call Steve at 517-646-8600. (Central Michigan) 2/91 FOR SALE: 2 spray trucks - 1979 Ford F600, $7,700. 1981 Ford F600, $9,200. Both have 1200 
gallon steel tanks, Hannay reels and PTO driven bean pumps. Equipped to spray. Nu-Lawn, South Vienna, Ohio. In Ohio call 1-800-368-5296. Outside 
Ohio 513-828-1321. 3/91 USED CHIPPERS, BUCKET TRUCKS, BOOM TRUCKS: Stump grinders, stake bodies, tree trucks and dumps. New Morbark and Asplundh Chippers. Rayco stump grinders at discount prices. We also buy trucks and equipment. Op-dyke, Inc., Hatfield, PA (Phil, area) 215-721-4444. 8/91 FREE PARTS CATALOG - If you own a 32-36-48-52-61" walk-behind or riding mower and feel you're paying too much for your parts and 
equipment call PRECO DISTRIBUTORS today. We have BELTS, BLADES, WHEELS, GRASS CATCHERS. Replacement parts that fit Bobcat, Bunton, Kees, Exmark, Scag & others. Engines and Parts for Honda, Kawasaki, Briggs & Stratton 
and more. Order your free catalog 24 hours a day. TOLL FREE 1-800-428-8004, US, in Mass. 1-800-421-3900. Preco Distributors, 97 Center St., Ludlow, MA 01056. TF One Lawn Truck - Mercedes Benz Diesel. Excel-lent condition-1981. 1,200 gallon 2 compartment stainless steel tank. Also holds 1,000 lbs. of dry fertilizer. Hydro-cell 25 gallons per minute pump. 2 hose reels with guns. $10,200.201-891-6035. 2/91 SPRAY TRUCK - 1983 6.2 Liter GMC Diesel 4 speed, upgraded PTO system. Proturf 600 gal. 
split tank (400/200). Meyers pump. Two Hannay reels, with 350 ft. hoses. Professionally main-tained, excellent condition mechanically and in ap-pearance. $13,900. Treeland (203)372-3511. 2/91 TREE & SHRUB SPRAY TRUCK: 1978 GMC 6500, 60K miles w/1000 gallon spray unit. Hypro 40 
G.P.M. pump, Kohler 23 HP motor, Hannay 6000 series electric reel, 300' hose & 785 gun. Excellent condition. $8995. 1000 gallon Norwesco poly spray tank, almost new, includes all hardware. $750.516-585-1300. 2/91 EDUCATIONAL OPPORTUNITY GRAYSON COLLEGE, Denison, Texas: Two-year technical program in Golf Course and Turfgrass Management. 18-hole golf course on campus. Dormitories, placement assistance, financial aid and scholarships available. Contact: GCC, 6101 Grayson Drive, Denison, TX 75020.214-465-6030, extension 253. 6/91 Landscape Supervisor: Established Michigan Contractor looking for self-motivated individual with 5 years minimum experience to manage 
crews and oversee landscape installation. Send resume and salary requirements to: DeAngelis Contractors, 22425 Van Horn Road, Woodhaven, Michigan 48183. EOE. 4/91 TWO POSITIONS AVAILABLE: EXPERIENCED ESTIMATOR & CONSTRUCTION GENERAL SU-PERVISOR. General Contractor seeking individu-als experienced in estimating and site development. Supervision of personnel and deal-ing with governmental agencies required. Send 
salary and resume to: DeAngelis Contractors, 22424 Van Horn, Woodhaven, Ml 48183. E.O.E. 4/91 General Manager: Lawn Care Co. established 20+ years looking for extremely motivated, ex-
tremely knowledgeable tree care person to start and grow tree care division. Must have experience in treating and diagnosing. Qualified applicant will have total responsibility for starting and growing tree and shrub program in our area. Excellent op-portunity for unlimited growth and earnings. Send 
resume and salary requirements to Michael Papp, Echo-Wood Services, P.O. Box 104, Califon, NJ 07830. 2/91 ACHIEVERS - WHERE IS YOUR SECURITY? We are an aggressive, growing lawn care company 
looking for franchisees and/or working managers - working towards ownership to insure their per-sonal future and stop worrying about layoffs. We 
are looking to open the Philadelphia-Camden-Trenton market this Winter-Early Spring, plus a few others to be determined by the individual in-volved. Call or write for interview at P.O. Box 5677, Rockville, MD 20855. Super Lawns. 1-800-44-
LAWN1. 3/91 EHRLICH GREEN TEAM: Due to continued growth and expansion, we have several positions becom-ing available now and into 1991. These include Management, Sales and other positions. The 
Ehrlich Green Team is a regional, diversified lawn and tree care company. We are a division of the J.C. Ehrlich Company with a commitment to qual-ity customer services since 1928. The Ehrlich Green Team has pioneered integrated pest man-
agement principles in lawn care and tree care. We are seeking individuals who are achievement and results oriented and enjoy hard work. Tree experi-ence will be helpful, but not essential. If you have a 
desire for advancement and self development, we would like to talk to you. Prompt attention will be given to responses which include a resume and 
compensation history. Strict confidentiality is as-
sured. Please reply to: John A. Carson, Division Manager, Ehrlich Green Team, J.C. EHRLICH CO., INC., P.O. Box 13848, Reading, PA 19612-3848. 
EOE M/F. 2/91 HELP WANTED: Lawn/tree & shrub man. Driving, dedicated, self-starter. Experience preferred. Plant identification, disease identification, spray-ing, deep-root feeding. Pruning knowledge help-ful. Strong desire to achieve. Stability and natural inclination most important. Starting income based on experience. Send resume to Lawn Care, PO Box 5479, Pocatello, Idaho 83202. 2/91 TELEMARKETING SALES LEADS FOR SPRING SELLING SEASON GENERATED BY PROFES-
SIONAL TELEMARKETING SERVICE. Company 
established in 1984 and has over 100,000 leads worth of experience. Qualified leads which include prospect full name, spouses name, full address, telephone number, lawn concerns and 3 other 
qualifying questions. Live operators trained spe-
cifically on your account. We can target by zip 
code or street to focus on your best selling area. 
Good cost per lead means low cost per sale. Cli-
ents include 26 Lawn Doctor franchises and sev-
eral regional companies. For details and start up kit call Edward DuCoin, Impact Telemarketing, Inc. 
1-800-522-8446. 2/91 Training Programs: Effectively train your new and experienced employees in the least amount of time with minimal management involvement. Complete weekly lesson packages including handouts, quizzes and documentation forms. Train at your location, at your convenience. Topics include pesticide safety and handling, agronomic and horticultural issues, customer service and sales, driver safety and more. Both lawn and tree and shrub care programs available. Recertifica-tion credits often available. Pesticide Compliance and Training Services, Inc. Call Paul Skorupa at 401-294-1384. 2/91 ACHIEVERS WHERE IS YOUR SECURITY? We are an aggressive, growing lawn care company looking for franchisees and/or working managers - working to-wards ownership to insure their per-sonal future and stop worrying about layoffs. We are looking to open the Philadelphia-Camden-Trenton market this Winter-Early Spring, plus a few others to be determined by the individual involved. Call or write for interview at P.O. Box 5677, Rockville, MD 20855. Super Lawns 1-800-44-LAWN1 REPS WANTED SALES REPRESENTATIVE: Must have experi-ence in selling fertilizer and turf products to lawn care industry. Chicago position. Excellent salary and benefits! Come grow with us! Send resume to: Tyler Enterprises Inc., P.O. Box 365, Route 53, El wood, IL 60421, Attention: Sales Manager. 2/91 AD INDEX NO. ADVERTISER PAGE 101 Blackburn 29 102 Ciba-Giegy Corp 6-7 103 Dewitt 25 104 DowElanco 5 105 DowElanco 26-27 106 ESCInc 28 124 Green Genie Products Inc. 22 107 Growth Products 29 108 Harmony (Regional) 14-15 
109 Henderson Chief 12 110 Hoechst Roussel 13 
111 Howard Johnson 21 112 Lesco, Inc 32 
113 Lofts Seed Inc 20 NO. ADVERTISER PAGE 114 Maruyama 8 115 Mobay 19 116 Noram 4 117 OM Scott & Sons Co 16-17 118 PBI/Gordon . ... 2-3 122 Par Ex 22 119 Professional Tree and Turf 28 120 Service Master ...12 121 Special Products .... 11 This index provided as an additional ser-vice. The publisher assumes no liability for ommission or error. Then let us know. This publication will be mailed only to your current ^^ business address. Please indicate changes and return this coupon to us along with the mailing label attached to the magazine cover to avoid duplication. Thank you. Send to: LAWN CARE INDUSTRY EDGELL COMMUNICATIONS (Subscription Dept.) 1 East First St., Duluth, MN 55802 Signature PI.EASE PRINT Name _ Business Name Business Address _ City Phone State -Š Zip-_ Date _ sendacjto jnessage ..write here. " i I (Please Print). I 1. Number of insertions: (circle one) 2 Start with (month) 3. Amount enclosed: $ 1 2 3 6 9 12 TF (Til Forbid) .issue (Copy must be in by 1st of month preceding) PAYMENT MUST ACCOMPANY ORDER. SIGNATURE NAME STREET CITY .DATE. .COMPANY .STATE. .ZIP-PHONE NUMBER MAIL AD COPY TO: Dawn Nilsen, Lawn Care Industry, 1 East First Street. Duluth, MN 55802. RATES: 1.05 per word (minimum charge $40). Boldface words or words in all capital letters charged at $1.30 per word. Boxed or display ads: $90 per column inch for 1x insertion (minimum one inch); $85 for 3x insertion; $80 for 6x insertion; $75 for 9x insertion; $70 for 12x insertion. (Frequencies based on a calendar year). Agency commissions will be given only when camera ready art is provided by agency. For ads using blind box number, add $20 to total cost of the ad per issue. Send ad copy with payment to Dawn Nilsen, Lawn Care Industry, 1 East First Street, Duluth, MN 55802. (218) 723 9179. FAX Number (218) 723-9615. Fla. Turf PLCAA OHIO New Jersey NOTE Parks & Ree. Texas S. Carolina Virginia Rochester 
Maryland Purdue Nebraska Outstanding Solo Performances LANDSCAPE MANAGEMENT is written for golf course and landscape professionals, while LAWN CARE INDUSTRY satisfies the information needs of chemical lawn care professionals. Together, they provide total show and industry news coverage. You could call their editorial and marketing teams "roadies," because they spend 50% of their time traveling to shows, tracking stories and getting candid perspectives from suppliers. Listed here is just a portion of the shows they'll be attending this year. Frankly, it's the only way to stay on top of late-breaking news and keep both books fresh and on the cutting edge of their market segments. This dedication makes them the authoritative voices on industry problems and opportunities readers need to be aware of...and explains why their competitors look like warm-up acts. Play to a Sellout Crowd When your product message appears in either LANDSCAPE MANAGEMENT or LAWN CARE INDUSTRY, your ad plays exclusively to loyal fans and earns rave reviews that will improve your bottom line. Call your LANDSCAPE MANAGEMENT or LAWN CARE INDUSTRY representative today to reserve space in the superstars of the industry. ÜtÜÜ Iowa Irrigation Show Colorado Southwest Desert East. PA West. PA Michigan STMA GCSAA 
OPEI GMA/NAC KÖLN-MESSE COMMUNICATIONS 7500 Old Oak Boulevard, Cleveland, OH 44130 (216) 243-8100 X The most reliable way to control more than 30 broadleaf weeds. LESCO Three-Way Selective Herbicide Ł FOR PROFESSIONAL TURF MAINTENANCE OPERATORS ONLY (Contami 0.22 lbs. D»camba. 1 » Ibv MCPP and 2 44 lbs. 2,4-D) K«P FROM FREEZING *ctwt ^monxrv ftVîilkif^N. Ł .4,#C*tvi MMUMMmT ****** mSTT^!1^ ^ 44 ^ ^ *r v, * 'J p» fit**» M -xt, iti *.< »s Tow» 100« Keep Out of Reach of Children DANGER Ł «0*C*C a, * >AC ÖO» S EPA Rpo ** WOM» E r A ftt Ko UHÔ4-OM-W My>vJa<itoi«d b> _ _ 1 Gallon 009146 LESCO bentgrass formulation also available. Always read and follow instructions on package before using any chemical product. For outstanding and economical wide-spectrum broadleaf weed control, one product stands alone. LESCO Three-Way Selective Herbicide. The combined efficiency of 2,4-D, MCPP and dicamba stops more than 30 broadleaf weeds with a single application, including tough problems like ground ivy and spurge. And just as important is the cost effectiveness of Three-Way. Why pay more for herbicides that do less? Outstanding broadleaf weed control at an economical cost. No wonder LESCO Three-Way Selective Herbicide is still the first choice of professional turfgrass managers. It's nice to know you can rely on an old friend. Order today. Contact your LESCO Sales Representative or call toll free (800) 321-5325. In Cleveland, call (216) 333-9250. ESTABLISHED 1962 20005 Lake Road Rocky River, Ohio 44116 Fertilizers, Seed, Control Products, Equipment, Parts