COLUMBUS In shadow of ChemLawn Page 11 WATER How much irrigation? Page 16 SAFETY Problems that plague LCOs Page 18 HBj A Harcourt Brace Jovanovich Publication JULY 1984 Volume 8, Number 7 $2.00 WWN ORE INDUSTR/ Serving lawn maintenance and chemical lawn care professionals Capt James Lovell Former astronaut will speak at PLCAA show Pesticides Legislation could be disastrous Anti-pesticide legislation intro-duced in Milwaukee (Wise.) 
County and the State of Michigan recently could prove to be disas-
trous to lawn care operators. A resolution which, at press-time was to go before the Mil-waukee County Board of 
Commissioners, would ban all herbicides for use around trees and benches, near fencelines and 
sidewalks on public areas in Mil-waukee County. The legislation, drafted by the county board's Parks, Culture and Recreation Commjttee, was orig-inally requested by the American 
Federation of State, County and Municipal Employees (AFSCME), a powerful labor union in the county. It was picked up by local politicians, the AFL-CIO, the Friends of the Earth and the Cit-to page 6 Former astronaut James A. Lovell will be the keynote speaker at the 
fifth annual Professional Lawn 
Care Association of America con-
ference and trade show this November. Capt. Lovell is now senior vice-president/administration for the 
Centel Corp., Chicago. The title of his speech, sched-uled for 9:30 a.m., Tuesday, Nov. 13, is "Successful Failure." The speech and convention will be held at the Curtis Hixson Con-vention Center in Tampa, Fla. Lovell was the first man to visit the Earth's moon twice, during the Apollo 8 project and during 
the ill-fated Apollo 13 space shot. 
Apollo 8 was man's maiden voy-
age to the moon, and Apollo 13 had to be cut short because of emer-
gency equipment problems. Until the beginning of the NASA space shuttle program, Lovell held the record for time 
spent outside the Earth's at-mosphere, 715 hours and 5 min-utes. Besides the Apollo flights, he also participated in Gemini 7 and Gemini 12. Gemini 7 was the first rendezvous of manned man-ueverable spacecraft, and Gemini 12 was the last Gemini shot. Lovell is a member of the Presi-dent's Council on Physical Fitness 
and Sports; a trustee of the Na-
tional Space Institute; and a fel-low of the American Astro-nautical So-ciety. The show kicks off Mon-day, Nov. 12 with an early-bird workshop entitled "How to Grow Your Business." The annual early-
bird reception follows at 6:30 
p.m. Here is a list of the talks 
slated, begin-ning with the official opening Tuesday, Nov. 13: TUESDAY Successful Failure," Capt. James A. Lovell "Our Changing Industry," Bob Earley, LAWN CARE INDUSTRY 14Regulatory Assistance Through the PPPF," Dave Dietz "The Office: Asset or Lia-
bility," Tom Hofer, Spring-
Green "Stress Man-agement: His, Hers, Ours," Tom Jadin WEDNESDAY "Reducing Cancellations," Dr. Lawrence 
Kokkelenberg, 
Kokkelenberg Associates "Principles of Tree and Shrub Fertilization," Dr. Roger Funk, The Davey Co. "Fertilization of Southern Or-namentals," Dr. Robert Black, 
University of Florida "Full Service Maintenance: Should You or Shouldn't You?," to page 4 Capt. )ames Lovell Ł Next month: P 157 00083216 M 31 P F RIEKE L PROF MICHIGAN STATE UNIV CRn? r. SOIL set 1 *Going public' Lesco files with SEC Lesco Inc. filed May 4, 1984 with the Securities and Exchange 
Commission for an initial offering of 650,000 common shares expected to be priced at $11 to $13 each. "The number one reason for going public is that it gives a company another way of raising money: equity financing," said 
Jeff Jones of McDonald & Co., Cleveland, Ohio, which is managing the underwriting group. "A company's got to do a pretty good job of impressing us about their ability to be profitable and to grow for us to consider them," Jones continued. "Lesco did that. Their management teamŠ(Jim) FitzGibbon and his staffŠis just superb. "This also gives them more visibility in the marketplace and gives them a value. They've gotten to the pointŠalmost $40 million worth of sales a yearŠthat equity financing is a nice alternative to bank financing." Q9] wme. MP Dursban can make call-backs a thing of the past There's a phone call you shouldn't have to take ever again. The one that calls you back to redo a lawn or turf job. The one that costs you dearly in labor, time and gasoline, riot to mention the highest 
cost of all Š the unhappy customer. You can put all that behind you by using DURSBAM* insecticides. Because once you use DURSBAM you can be sure you're getting up to eight weeks of tough, broad spectrum insect control. You can count on DURSBAH 2E and 4E liquids or new 50W wettable powder to knock out the toughest and most persistent outdoor insects. DURSBAM gets them all., sod webworms, armyworms, chiggers, chinch bugs, clover mites, crickets, ants, grass-hoppers, mosquitoes, grubs, turfgrass weevils, billbugs and more Šthe first time around. It's hard to find an insect that DURSBAM insecticide won't control. Unlike slower acting insecticides, DURSBAM goes to work as soon as applied ...spring, summer or fall. And for as little 
as $3.50 per 10,000 square feet of lawn or turf, it's a lot cheaper than the cost of call-backs. With DURSBAM insecticide on the job, more of your calls will be for repeat and 
new business. While call-backs become a dusty memory. Give your Dow distributor a call for DURSBAM insecticide. Also ask about the "DURSBAM delivers the goods'' incentive program. Be sure to read and follow all 
label directions and precautions. Agri-cultural Products Department, Midland, Michigan 48640. DURSBAN Does it right the first time, * Dow Chemical U.S.A. 'Trademark of The Dow Chemical Company 3918 INDUSTRY NEWS >-OS EŠ C/3 D Q g Ed < U 2 £ < Cornell plans studies on water use for Long Island Researchers from Cornell Univer-sity have released plans to devote more time and effort toward the Long Island, N.Y. turf market. One proposed project would examine the effects of nitrogen, 
phosphorus and potassium on the water use of Kentucky bluegrass. Also to be studied is ground-water pollution. "The state may 
legislate what kind of grass and how much should be grown on Long Island with its fear of nitra-
tes in the groundwater," says Dr. 
Martin Petrovic of Cornell. "We need information on whether 
we're polluting the environment. We can't change things if we don't know." To that end, Cornell will install a "moving greenhouse" on 27 turf plots this summer, enabling re-searchers to control water use on the plots. The greenhouse, Dr. Pe-
trovic says, will be adjacent to the irrigated plots, but will automati-cally slide over them at the first indication of rain showers. Besides water use, the experi-ment will also consider thatch de-
velopment and leaching of 
nitrogen and pesticides. The ex-
periment is expected to be in 
place for 10 to 20 years. Dr. Martin Petrovic (left) and resident support specialist Howard Pidduck examine new plots at Cornell University which will be used to investigate the effects of water use on turfgrass. Eventually, Dr. Petrovic says, a sliding greenhouse will be installed over these irrigated plots to fully control the amount of water reaching the plants. PLCAA speakers are finalized from page 1 "Turfgrass Research Update: Water," Dr. James Beard, Texas 
A&M "Thatch: General Considera-tions," (panel) "How to Avoid and Respond to Union Activity," (panel) "Expanding into the Commer-cial Lawn Care Market," Irv Di-ckson, Native Tree This will be Dr. Beard's first ap-pearance as a program speaker. Beard is one of the most widely-read and well-known turfgrass specialists in the country. Allied activities include the trade show; an exhibitor-spon-
sored reception and social; a new member reception and breakfast; and the annual business meeting. A post-conference pleasure cruise 
to Cancun is optional. The exhibition floor will be open for 16 hours during the three days of the conference. Industry 
suppliers promise to again be present in abundance. According to Executive Direc-tor Jim Brooks, 168 booths were booked at presstime, an increase of six over 1983's entire total. Brooks expects to sell out the 200 
available booth spaces by November, and also expects an in-crease of 50 percent in attendance to 1,500 total. More information can be ob-tained through the PLCAA office, 1225 Johnson Ferry Rd., NE, Suite B-220, Marietta, GA, 30067; (404) 977-5222. New monographs on management The Professional Lawn Care Asso-ciation of America has mailed the first of a series of management "monographs" to its membership. The first entry in the Manage-ment Monograph Series is written by attorney Richard I. Lehr, and is entitled "A Lawn Care Em-ployer's Guide to Wage and Hour Regulations." Subsequent monographs will explore union activity and finan-cial planning, according to PLCAA executive director Jim Brooks. BLOODY GOOD IDEA...Miller-Jones Associates, a company in Worthing, Sussex, England, could be entering the lawn care market in a big way. According to Barbara Cleary of W.A. Cleary Chemical Corp., Clint Jones and Matthew Miller have been investigating the possibility of buying Cleary's FLUF fertilizer for 25 lawn care franchises in England. "One of our salesmen is going over there so we can get more of a feel for the market," says 
Mrs. Cleary. DR. PETER DERNOEDEN of the University of Maryland is doing research on the non-target effects of fungicides on blue-grass and perennial ryegrass. He has noticed, he tells LAWN CARE INDUSTRY, "an increased incidence of some disease on some common cultivars treated with some fungicides." Sound vague? That's because complete results won't be observed for 
two more years yet. BILL FISCHER, vice-president of the Professional Lawn Care Association and president of Spring-Green, Naperville, 111., ap-peared in the May, 1984 issue of Inc. magazine and in the April 
issue of Franchising World. The Inc. article left no doubt that lawn care is a growth industry. Fischer, meanwhile, tells us that his advertising budget is up 100 percent to $600,000, the bulk of which will be spent on 2.5 million direct mail pieces. L. JAMES MARTIN, executive director of the Professional Lawn Care Credit Association, reports a membership of 80, of which 50 are actively participating. The organization is involved with almost $150,000 worth of collections work, and will soon purchase a computer to help. "The administration of collections is becoming monumental," Martin told members of the Profes-sional Lawn Care Association Board of Directors. CHEMLAWN VICE-PRESIDENT Dr. Bob Miller tells this one on his company's governmental affairs and pesticide regulations 
specialist Mark Beliczky: When Mark was considering joining ChemLawn in this position, one of his questions was "how long will this job last?" With the way the industry has been inundated with pesticide regulations on the state and local fronts within the last year or so, Mark will probably have a job for years to come. THE NPCAŠNational Pest Control AssociationŠrecently completed a survey of operating cost ratios. Departments cov-ered were Labor, Vehicles, Occupancy Expense and Materials, along with Income Per Man Unit. The lawn care industry could use such a survey, judging by inquiries received at LCI's edi-torial offices. HOUSING RATES are expected to drop the rest of 1984 after a fast early start. New home building in February was at an annual rate of 2.23 million, highest since April, 1978. But by March, that 
dropped 26.6 percent to an annual rate of 1.64 million. Why? 
Mortgage rates are expected to rise one or two percentage points to around 15 percent; fewer families will be eligible for mort-
gages than last year and housing prices will continue to riseŠto an average of more than $90,000 per unit nationwide. / L4WN QdRE INDUSTRY JERRY ROCHE, Editor KEVIN COONEY, Assistant Editor ROBERT EARLEY, Group Publisher TRUDY JOSLYN, Production Manager MARILYN MacDONALD, Production Supervisor LYNN ROSBERG, Graphic Design JOAN SCHUMACHER, Circulation Supervisor GAIL KESSLER, Reader Service Manager LINDA WINICK, Promotion Manager Monsanto loses antitrust appeal The U.S. Supreme Court recently ruled against the Monsanto Chemical Co. in a $10 million anti-trust appeal. The high court ruled by a vote of 8-0 that Monsanto conspired 
with distributors against another 
distributor that was selling Mon-
santo products at discount prices. The judgement was made in favor of Spray-Rite Corp., a com-pany which served the northern 
Illinois market until it was forced 
out of business in 1972. Though evidence pointed to "a common scheme'' between Mon-santo and some of its distributors against Spray-Rite, the ruling 
could still have the effect of allow-ing manufacturers a freer hand in 
deciding to drop discount dis-tributors, an Associated Press sto-ry claimed. California show is huge success More than 4500 people flocked to the fifth annual California Land-scape Industry Show held in Long Beach, Cal. recently. "This is the best show I've seen," noted chairman Gary 
Weems of Hydro-Plant Inc. 
"There were fewer problems and 
more success stories. I noticed 
that many of the exhibitors ran out of material by the end of the 
second day." Highlights were four industry seminars, an irrigation examina-
tion and 300 exhibits. Sponsor 
was the California Landscape 
Contractors Association. Seedsmen choose their committees The Atlantic Seedsmen's Associa-tion has announced 1984 
committee appointees. Included on the list are the following: John Zajac of Garfield William-son, Doyle Jacklin of Jacklin Seed 
and Strick Newsom of Lofts, to the 
Legislative and Enforcement Re-lations Committee; Harry Butler of Jacklin to the Auditing Committee; and Charles Walkiewicz of Vaughan-Jacklin and John Mor-rissey of Lofts to the Nominating-Credentials Committee. MARKETING/SALES Midwest Office: JOE KOSEMPA, Regional Sales Manager ROBERT EARLEY (216) 243-8100 7500 Old Oak Blvd. Cleveland, OH 44130 Southern Office: RON KEMPNER (404) 233-1817 National Sales Manager 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218) 727-8511 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St., Duluth, MN 55802 218-727-8511 ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres. ARLAND HIRMAN, Treasurer THOMAS GRENEY, Senior V. Pres. EZRA PINCUS, Senior Vice President 
PAT O'ROURKE, Group Vice President JOE BILDERBACH, Vice President 
JAMES GHERNA, Vice President 
GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LAWN CARE INDUSTRY (USPS 397250) is published monthly by Harcourt Brace Jovanovich Publications. Corporate and Editorial offices: 7500 Old Oak Boule-vard. Cleveland, Ohio 44130. Advertising Offices: 757 Third Avenue, New York, New York 10017, 111 East Wacker Drive. Chicago. Illinois 60601 and 3091 Maple Drive. Atlanta, Georgia 30305. Accounting. Advertis-ing Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802. Subscription rates: $20 per year in the United States; $25 per year in 
Canada. All other countries: $50 per year. Single cop-ies (pre-paid only): $2 in the U.S.; elsewhere $4.50; add $3.00 for shipping and handling per order. Second 
class postage paid at Duluth. Minnesota 55806. Copyright © 1984 by Harcourt Brace Jovanovich. Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy, 
recording, or any information storage and retrieval system, without permission in writing from the pub-lisher. Microfilm copies of articles are available through University Microfilm. International, 300 N. Zeeb Road, Ann Arbor, Michigan 48106. POSTMASTER: Send address changes to LAWN CARE INDUSTRY. P.O. Box 6200. Duluth. Minnesota 55806-9900 A HARCOURT BRACE HBJ JOVANOVICH PUBLICATIONVBPA V)1 Before you buy any other machine that fertilizes, seeds, coreaerates and spikes, READTHISAD! Now there are three tough machines built to handle the grueling punishment dished out by today's lawn professional! If you need a machine to perform the functions of seeding, fertilizing, coreaerating and spiking, we offer three great solutions: the Lawn Maker, and two models of coreaerators! There's just not enough room in this ad to tell you the whole story, but here are a few facts: 4 LAWN MAKER. The all-in-one seeder/fertilizer/core-aerator for riding operation. Welded construction/Weight, 625 lbs./Seeds, fertilizers and aerates 4,000 sq. ft in only 9 minutes/11 bp Briggs & Stratton electric start motor/Easy to transport/Varie ty of attachments/1 year warranty. NEW! WALK BEHIND C0REAERAT0R. Tough, powerful unit for the lawn care professional. Self propelled/36 inch unit with 5 1/2 inch spacings/30 inch 
unit with 4 1/2 Inch spacings/6 tines, 2 3/4-inch penetra 
tion/Weight under 300 lbs75 hp. Brlggs & Stratton motor 
with 6-to-l gear reduction, IC motor available/Rear Wheel drive/Covers 30,000 square feet an hour. 4 LOADING RAMPS. 35 lbs. apiece/Steel/Will hold more than 2,000 lbs./$225 a set. To find out more about how you can turn a greater profit in seeding and aeration, call us collect today - 203-621-6764. SALSCO Dealerships stiii available Welding & Fabrication, Inc. 196 Clark Street, Milldale, CT 06467 p - Legislation could be disastrous 00 C3 5 OS H C/3 D Q Z w a: < u z < from page 1 izens for a Better Environment in Milwaukee. "The main issue they raised (in eight hours of testimony) was that all data wasn't seen, and that they should err on the side of safety," 
said Bob Peterson, Environmental Issues Manager for Monsanto Agri-cultural Products Co. "Our con-tention was that that wasn't true at 
all. Roundup is registered in over 100 countries and has full EPA reg-istration. It's just that the data hasn't been made public." The legislation was originally requested because of AFSCME's concern over the health of its members who were applying the 
herbicides. Meanwhile, in Michigan, State Senate Bill 730 would require 85 participate in ALCA event eighty-five students representing six colleges and universities par-
ticipated in the ALCA Student Field Day competition at the Agri-cultural Technical Institute of Ohio State University March 
23-25. Landscape professionals judg-ed and observed the 17 events, 
which included contests ranging 
from sales presentations to tree climbing. A job fair was also held, enabling students to talk with 
landscape contractors. Team winners were entrants from Oklahoma State, Mississippi 
State (host of next year's competi-tion) and Richland College. James Dollgener of Richland won the in-
dividual competition. Davey is testing mowing services The Lawnscape Division of the Davey Tree Expert Co., Kent, 
Ohio, has begun test-marketing mowing/maintenance services in 
two major markets. The company has done land-scape management for certain 
Washington, D.C. accounts for 
three years, including some for Arlington National Cemetery. In 
addition, it began offering those 
services to some accounts in Cleveland, Ohio, this spring. "This is nothing earth-shatter-ing," says Lawnscape manager Gordon Ober. "We're just looking 
to see how these things go, be-cause we've got plans to push 
outŠjust like some of the other major lawn care companies." TAMPA! Join the Professional Lawn Care Association of America in this warm Gulf Coast city for its 1984 convention and trade show Nov. 12-15. For more information, con-tact Jim Brooks at: PLCAA 1225 Johnson Ferry Road Suite B-220 Marietta, GA, 30067 Phone: (404) 977-5222 pesticide applicators to notify, in writing, occupants of all dwelling places within 1000 feet of any pesticide spraying operations. This bill must yet be approved by the State House of Representatives and the governor before it be-comes law. "Implementation of the Senate Bill would undoubtedly put any-one in the spraying business out of business," notes Phil Goulding, 
president of the Michigan Pesticide Applicators Association. 
"In some areas, this would require 
an unbelievably high number of 
people be notified. You're looking 
at a dozen lots each way from where you're spraying, plus that many lots on the two, three or even four streets parallel to the street 
you're working on. "It's absolutely impractical." Goulding says that the outcome of the situation will be known by 
the end of the summer. In the meantime, he is mounting a letter-
writing campaign, on an individu-
al basis, to members of the Com-merce and Labor Committee. Any Michigan LCO interested in taking 
part should contact Goulding at: Grounds Division, #1 Public Works Drive, Pontiac, MI, 48054. Goulding's phone number is (313) 
858-0171. Briggs & Stratton has new division The Briggs & Stratton Corp. has formed an Electrical Products Di-vision which is committed to the development and expansion of a permanent magnet motor market geared toward rotary lawn mowers, tillers and other outdoor power equipment. In March, 1984, the company began production of a new 1000-watt permanent magnet motor de-signed primarily for lawn mower application. The company's Per-ry, Ga. facility has the capacity to 
manufacture as many as 500,000 
such motors per year. The company is a leading pro-ducer of small gasoline engines. OFTANOL 5% Granular insecticide FOR COMMERCIAL APPLICATOR USE ONLY. LONG-LASTING OFTANOL HITS GRUBS WHERE THEY LIVE Grubs. There is one product and only one product that stops them so completely for so long. ®0FTAN0L turf insecticide. It works. OFTANOL provides the longest and most cost effective grub control available. It works so well for so long because its low water solubility helps it resist leaching to keep it in the upper soil profile. Where the grubs feed. OFTANOL comes in two formulations: OFTANOL 5% Granular and OFTANOL 2 in-secticide, a liquid. Use recommended rates and follow label directions. OFTANOL turf insecticide. It hits grubs where they live and then they're dead. See your turf chemicals distributor. OFTANOL is a Reg. TM of the Parent Company of Farbenfabriken Bayer GmbH, Leverkusen. UPFRONT LCI's 'Man of the Year' As we've said many times in the past, the lawn care industry is finally maturing to some degree. When you tell a prospective customer what you are, in most 
parts of the country you don't have to tell them exactly what you do. Nowadays, the term "lawn care" is self-explanatory. Helping create this awareness of a viable industry have been hundreds upon hundreds of concerned men and women. 
Taking into consideration the mature nature of today's lawn care industry, then, the editorial 
and management staff of LAWN CARE INDUSTRY believes that 
it is high time to recognize an 
outstanding person involved with the industry. To that end, this magazine has AND THEN THEY'RE DEAD. OFTANOL STOPS THEM COLD. Applications of OFIANOL, properly timed, will control existing populations of sod web-worm larvae, billbug larvae, chinch bugs, and Hyperodes weevil larvae. It works. Billbug A Larva Sod Webworm A Larva Grub Hyperodes Weevil A Larva A Chinch Bug Mobay Chemical Corporation Specialty Products Group Box 4913, Kansas City, MO 64120 begun to formulate plans to name a lawn care industry "Man of the Year" for 1984. After all, what better means is there to honor such a person than 
through the industry's leading 
trade publication? We will make this an-nouncement later this year, after 
enlisting your assistance. Though a blue ribbon panel of industry expertsŠincluding our own advisory boardŠis being consulted on the matter, we will 
also entertain any nominations made by you, our readers. In other words, who do YOU think deserves to be our first 
"Man of the Year" ever? Through a careful screening process, the ultimate decision will be based on a number of considerations. So if you are thinking about making a 
nomination, please bear in mind 
that we'll be taking into consideration these quali-fications: Ł number of years in the industry; Ł contributions to the industry; Ł character; and 
Ł reputation. Keep in mind, too, that the "Man of the Year" award might 
just as well be a "Woman of the Year," since there are some deserving members of that sex without whose involvement the industry would not be where it is 
today. LAWN CARE INDUSTRY plans to make the "Man of the Year" an annual award, and there's some catching up to be 
done. The landscape management end of the industry has been organized nationally for more than 20 years, and the chemical lawn care segment has been organized for five years. 
Throughout the history of both, many dedicated people have 
made lasting contributions. Anyone who's been around the industry for even a year or 
two could click off the names of at least a couple dozen possible 
candidatesŠeach of whom are deserving of the title "Man of the Year." So this will not be an easy decision. If you have a nomination, please drop that person's name 
into an envelope and address it to "Man of the Year," LAWN CARE INDUSTRY, 7500 Old Oak Blvd., Cleveland, OH, 44130. Jerry Roche Editor CO O) Ł-J D oc F </> D Q 2 w < U 2 £ < On the heels of his appoint-
ment to vice-
president of 
product devel-opment, Harry Stalford has re-signed from In-ternational Seeds Inc. to join former Stalford mentor Willard McLaglen as a turf 
farmer. Stalford will join Mac Cannell and McLaglen (with whom he started his career) as partner of a 6,000-acre grass seed farm. They will contract produc-tion of turf and forage grasses. "I want to get back into farm-ing/' says Stalford. "I'm leaving 
ISI with a good relationship. As a 
matter of fact, they are a part of the new venture." Stalford had spent 10 years with ISI, most recently as director of product development. ISI also announced other per-sonnel changes. Rich Underwood has been advanced to vice-presi-
dent of sales. Randy Waldie is new vice-president of distribu-tion and warehouse operation. 
And Bruce Chase is director of production. Underwood has been with ISI since 1972, and Waldie since 1977. Dr. Norman Hummel has moved from Iowa State University to Cornell University, as assistant professor of turfgrass science. Dr. Hummel's appointment is 70 per-cent extension and 30 percent re-search. He will assist in the teaching, and will advise under-graduate and graduate students. Dr. Hummel received his B.S. de-gree from New Mexico State and his M.S. and Ph.D. from Penn State. The Florida Turf-Grass Asso-ciation has appointed William E. Nass as director of member ser-
vices. Nass, 32, was formerly 
agronomist for Lawn Doctor, he had earlier been associated with 
ChemLawn and Cornell Univer-
sity in turf-related positions. His bachelor's degree is from Kansas State. Dr. David Chalmers, extension agronomist at the VPI-SU, won the R.D. Cake Memorial Award at the most recent Virginia Turfgrass 
Conference. S. Mason Carbaugh, 
commissioner of the state Depart-ment of Agriculture, received the 
VTC Award; Sheldon R. Betterly, This season . . . INSECT AND WEED FREE TURF STARTS WITH A CALL TO 096 Information Ask about our Clean Crop® Insecticides: Clean Crop® Diazinon® Formulations: 14G, 5G, AG500 Clean Crop® Pyriphos*: 4E, 2.3G, ,5G 
Clean Crop® L«J«*ŁŁ!.Mil -SG 15 G Oftanol Ask about our Clean Crop® Post-Emerge Herbicides: Clean Crop® Four Power Plus Clean Crop® DPD Ester ^ And/or Clean Crop® Weedone® DPC - FOR ALL YOUR PESTICIDE NEEDS -CALL US! Special Products P.O. Box 37800 Omaha, NE 68137 Clean Crop* is a registered trademark of United Agri Products. Weedone* is a registered trademark of Union Car-bide. Diazinon* is a registered trademark of CIBA-Geigy. Oftanol* is a registered trademark of Farbenfabriken Bayer GmbH. #Pyriphos is made from Dursban "tech." Dursban* is a registered trademark of Dow Chemical. owner of Centreville Sod Growers was honored with the President's Award; and B.K. Powers, presi-dent of the Weblite Corp., was ac-corded a lifetime membership and Special Recognition Award. LfA Guedel Johnson Lesco, Inc. has named Les Guedel and Jim Johnson to man-agement positions: Guedel East 
Coast regional manager and 
Johnson manager of truck sales in 
Wisconsin. Guedel has been with Lesco for five years and Johnson for three years. Ronnie N. Oliver of Environ-mental Landscaping in Green-
wood, S.C. was re-elected 
president of the South Carolina Lawn & Turfgrass Association re-
cently. Roger Your of Lawn-O-Green, Charleston was voted new 
vice-president of the organiza-
tion. B u 1 k k e m Corp. has ad-ded Steve Car-
rell to its staff. 
Carrell, who was most re-cently bulk pesticide coor-dinator for an 
agricultural 
chemical com-pany, is to be-
gin in the sales department. He was also chairman of the Illinois 
Fertilizer and Chemical Associa-Carrell tion Hazardous Waste and Toxic Substance Committee. James McCray and Tommy Willard, both of the University of Florida, were honored recently with scholarships sponsored by 
the Florida Turf-Grass Associa-
tion. McCray was recipient of a $500 general scholarship and Willard won the Col. Frank Ward Memorial Scholarship of $1000. 
McCray is from Mayo, Fla. and Willard from Thurmont, Md. Exmark Manufacturing has named Dick Tegtmeier executive 
vice-president. Tegtmeier, who has been with Exmark for two years, held various positions with 
other companies in the outdoor power equipment and commer-cial lawn and garden industries. He and his family reside in Beat-
rice, Neb. Gerald A. Welch, vice-presi-dent of the Agricultural Division and director of animal and plant products for The Upjohn Co., now 
oversees worldwide marketing and production activities of the Asgrow Seed Co. Welch is respon-
sible for the overall management 
of TUCO agricultural chemical products. The 25-year Upjohn veteran holds a B.S. degree from the University of Wisconsin. Ariens Co. has announced the appointment of its vice-president 
of finance Thomas J. Lopina to the post of president of Gravely Inter-national, Inc. Lopina has a mas-ter's degree from the University of 
Chicago and is a certified public 
accountant. David K. Scatterday is new pro-ject manager for Martin Associ-ates Inc., a landscape architecture and contracting company in Prairie View, 111. He is a graduate of the University of Illinois. TURF MANAGERS' HANDBOOK By Dr. William Daniel and Dr. Ray Freeborg $28.95* hardcover $23.95* paperback This essential reference book covers: Łscope and organization *pests and controls Łgrasses and grooming *uses of turf Ł rootzones and water Łserving turf needs 
Ł nutrition *AND MORE The TURF MANAGERS' HANDBOOK is an easy on-the-job reference to planning, purchasing, hiring, construction, and plant selection. These 424 pages 
contain 150 illustrations, 96 color photographs plus 240 tables and forms. Ordering Information Please send Signature. of the hardback >($28 95* ea.) Name (print). of the paperback ($23.95* ea.) Address Quantity rates available upon request. City . -State . -Zip-'Please add $3.00 per order plus $1.00 per additional p^^ copy for postage and handling. Please charge to my Visa. Master Card, or Send to: Book Sales American Express (circle one) Harcourt Brace Jovanovich Publications Account Number Expiration Date. Please allow 6-8 weeks for delivery. One East First Street LCI 7/84 Duluth, MN 55802 For rapid response, use the peel-off label from the front cover WWN GIRE INDUSTRY NAME TITLE FIRM ADDRESS E COVER LABEL HERE CITY STATE ZIP PHONE( ) 101 116 131 146 161 176 191 206 221 236 251 266 281 296 311 326 341 102 117 132 147 162 177 192 207 222 237 252 267 282 297 312 327 342 103 118 133 148 163 178 193 208 223 238 253 268 283 298 313 328 343 104 119 134 149 164 179 194 209 224 239 254 269 284 299 314 329 344 105 120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 107 122 137 152 167 182 197 212 227 242 257 272 287 302 317 332 347 108 123 138 153 168 183 198 213 228 243 258 273 288 303 318 333 348 109 124 139 154 169 184 199 214 229 244 259 274 289 304 319 334 349 110 125 140 155 170 185 200 215 230 245 260 275 290 305 320 335 350 111 126 141 156 171 186 201 216 231 246 261 276 291 306 321 336 351 112 127 142 157 172 187 202 217 232 247 262 277 292 307 322 337 352 113 128 143 158 173 188 203 218 233 248 263 278 293 308 323 338 353 114 129 144 159 174 189 204 219 234 249 264 279 294 309 324 339 354 115 130 145 160 175 190 205 220 235 250 265 280 295 310 325 340 355 JULY 1984 This card expires September 15.1984 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: _ Date BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT WWNG9RE INDUSTI?/ POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 l.l.l..l.l.l..l.ll....ll..l.l..lmll..l,ll 1,11 LAWN CARE MARKETPLACE r* > £ Z n > pa m 5 a 
c cn H C r* CO 5 "I live in a development with about 500 houses in it. I would say, off-hand, that about 400 of them take professional lawn care. 
I can stand in my front yard, look 
down the street and see 20-of-20." So observes Pat Norton, general manager of Barefoot Grass Lawn Service, estimating that as much 
as 50 percent of the available mar-ket in Columbus, Ohio, is receiv-
ing professional lawn care (as opposed to 25 or 30 percent na-tionally). Because Columbus is the "home" of the nation's top chemi-cal lawn care company, Chem-Lawn, there is a special awareness 
among its citizens for lawn care. 
So it's not difficult to see why Ohio's capital city could be the 
best lawn care market in the 
country. Consider these other factors: Ł Columbus recently became the most populous city in our na-tion's sixth-largest state, surpass-ing Cleveland. Ł A national business maga-zine dubbed Columbus the "Cor-
porate Headquarters of America," largely because of the high-tech corporate buildings ringing the 
city along Interstate-270. Ł Columbus is the home of Ohio State University, one of the leading turfgrass schools in the country, with nationally-known figures like Drs. John Street, Phil Larsen and Harry Niemczyk on its faculty. Ł Columbus is virtually within a stone's throw of major manufac-turers and distributors like O.M. 
Scott, Lesco and The Andersons. For more proof, you need only go to the local Bell Yellow Pages, where you find four full pages un-der the "lawn maintenance" list-ing. "It's one of the most competi-tive and saturated markets in the country," says Doug DeVilbiss, re-gional manager of Tru-Green. "People in Columbus are familiar 
with lawn care, so sales consists of just providing them with informa-
tion: the program and the price. 
And any time there's lots of com-
petition, the customer is ex-tremely cost-conscious." Adds Jim Shade of Perf-A-Lawn: "To me, Columbus is the lawn care center of the country. There are six lawn care com-panies within two miles of this 
branch. Which means that you lit-erally have to reach out and take customers from other companies. That's, flat out, the bottom line." Columbus is also an important test market because it is so iso-latedŠvirtually nothing but corn 
fields and cattle within 100 milesŠyet situated in the heart of the conservative Midwest. "The city has had a historically stable economy," notes DeVilbiss, "so we don't feel the pressures a lot of markets do during a reces-sion." Adds Brenda Miller of 
Monarch Turf Services, "Colum-
bus has a tremendous customer 
base, it's economically healthy and it's continuing to grow." Because ChemLawn applies strictly liquid fertilizers, most of the chemical lawn care com-
panies working in its "shadow" 
apply either granular fertilizer, or have a combination liquid-dry program. "That's usually the first ques-tion a customer asks," says Shade. 
"ChemLawn doesn't really bother us in that respect: they're there and they'll always be there. It's more that there are so many other competitors." Mike Miller of Monarch Turf Columbus. Ohio m w.® HMD p(0IM(D 6 0 jmmm Sbr: Reporter's notebook In Columbus, lawn care is 'all in the family' Charles, Chuck, Marianna and Steve Buck A few months ago, this magazine ran a chart saying that 30 percent of all lawn care business owners have a spouse working with them. Two Columbus, Ohio, lawn care businesses falling into that cate-gory are Monarch Turf Services and Buck and Sons Landscape. Monarch Turf Services Monarch is co-owned by Mike and Brenda Miller, who fell in love and married while working 
for Barefoot Grass in Omaha, Neb. "Mike and I are both involved to page 13 monarch turf services Brenda and Mike Miller in their Monarch Turf Services office Norton DeVilbiss Services agrees. "ChemLawn is an entity unto itself," Miller says. 
"It's that not much of a shadow 
that we're in: there's ChemLawn, 
and then there's everybody else. 
In the Columbus market, personal 
attention separates everyone else from ChemLawn." Joe Gordon of Forever Green likes having to bump heads with ChemLawn. "I think it's great," he 625 010 
665 340 345 410 660 610 
800 350 675 510 
690 
635 
395 
300 370 CLOSEOCITS ORDER THESE TITLES AT SPECIAL REDUCED PRICES! 795 -FIRST AID MANUAL FOR CHEMICAL ACCIDENTS $18.25 455 - THE GRAFTER'S HANDBOOK $16 95 460 - GREENHOUSE ENVIRONMENT $21.20 335 - LANDSCAPE DESIGN THAT SAVES ENERGY $8.50 says, praising ChemLawn's cus-tomer education programs. "There's certainly enough business in Columbus to handle all us little guys," says Gary Bassett of Turf Ohio. "Though Co-lumbus is intensely competitive, I 
don't have any real competitors. I 
can't compete with the big com-
panies like ChemLawn; and the 
people who do what I do and are about the same size aren't my 
competitors, they're my friends. "What's more important is that you carve yourself a niche." The green industry awareness that is so important to lawn care has even touched landscape and 
lawn maintenance companies. "There's a lot of greenspace in Columbus," observes Dave Amo-Shade Gordon rose of Buckeye Landscape. 
"There seems to be more appre-ciation of that here. We've always had total service, but we devel-oped fertilization, weed and in-
sect control under the name 'Royal Green.' ChemLawn really 
educated the public for the need 
for lawn care, so there's a definite 
market out there. "I think the competition here is good," he continues. "We thrive on it. We maybe have an advan-tage in that our cost per man-hour of production is probably lower because of the volume we do." Interjects Charles Buck of Buck and Sons, "We're finding, any more, that this business is very competitive. Sometimes, because 
of our reputation, we get jobs. But sometimes companies are looking for the low bid, regardless of quality." And Brad McAllister of The Lawn Group notes, "There are a lot of out-of-the-garage-type peo-ple here, but as far as I'm con-
cerned, they're not competition. 
The clients who would deal with them are the ones we wouldn't 
want to get involved with any-way." Like any cool-season market, weather is unpredictable and per-haps the major problem with han-dling lawn care/landscape main-
tenance in Columbus. "Our biggest problems last year were drought and billbugs," notes 
Forever Green's Gordon. "He 1-minthosporium could be a big problem this year because of the wet, cool weather. If it gets dry in Bassett Amorose May, we could also have a lot of melt-out. "But we'll always be at the mer-cy of the weather; it's the nature of the beast." The drought didn't bother Monarch Turf, which did not lose any customers last year, but pick-ed up 200 this year as renovations. And, according to Mike Miller, "a lot of lawns died so thoroughly 
that all we had to do was spot-spray." Page Mays of Barefoot Grass re-members an outbreak of chinchbugs in the late 1970s. "But 
billbugs and white grubs are the most predictable insect problems. Fusarium comes and goes." Buck finds that insects andŠ predictablyŠthatch are the big-
gest problems. "Insect problems have gotten worse in recent years than 10 to 12 years ago," he notes. 
"And it seems like we get the calls 
from people that have all-liquid companies because of thatch." Core aeration and dethatching, because of the market's maturity, are big items among Columbus lawn care companies. In a survey conducted by the Columbus Dis-
patch, 13 of 19 lawn care com-panies offered one or both. In ad-
dition, all four landscape maintenance companies con-tacted by LAWN CARE INDUS-
TRY offered one or both. "Lawn care having existed for so long in Columbus, you're going to see more maintenance work," 
says Tru-Green's DeVilbiss. "The industry may move toward tree and shrub care, and core aeration. to page 13 BOOKSTORE Instructional and technical material designed to aid you in your work. - ADVANCES IN TURFGRASS ENTOMOLOGY $24.95 - ADVANCES IN TURFGRASS PATHOLOGY $27.95 
- ARBORICULTURE: THE CARE OF TREES, SHRUBS AND VINES IN THE LANDSCAPE $34.95 - CONSTRUCTION DESIGN FOR LANDSCAPE ARCHITECTS $39.50 - COST DATA FOR LANDSCAPE CONSTRUCTION 1984 $27.50 - DISEASES & PESTS OF ORNAMENTAL PLANTS $29.95 - DISEASES OF SHADE TREES $23.50 - DISEASES OF TURFGRASSES $30.00 
- THE GOLF COURSE $35.00 - HANDBOOK OF LANDSCAPE ARCHITECTURAL CONSTRUCTION $48.50 - HILLER'S MANUAL OF TREES & SHRUBS $20.50 -HORTUS THIRD $125.00 
- INSECTS THAT FEED ON TREES & SHRUBS $47.50 
- IRRIGATION PRINCIPLES AND PRACTICES $39.95 
- LANDSCAPE ARCHITECTURE $34.95 - LANDSCAPE DESIGN: A PRACTICAL APPROACH $19.95 - LANDSCAPE OPERATIONS: MANAGEMENT, METHODS & MATERIALS $20.95 645 575 
545 700-790 380 720 750 760 640 
615 620 110,120 650 630 
655 565 570 
405 MANAGEMENT OF TURFGRASS DISEASES $24.95 MODE OF ACTION OF HERBICIDES $54.95 MODERN WEED CONTROL $21.50 THE PRUNING MANUAL $14.95 RECREATION PLANNING AND DESIGN $39.50 
RESIDENTIAL LANDSCAPING I $22.50 SHRUB IDENTIFICATION $8.00 TREE IDENTIFICATION $$9.95 TREE MAINTENANCE $35.00 
TURF IRRIGATION MANUAL $22.95 TURF MANAGEMENT FOR GOLF COURSES $45.00 
TURF MANAGEMENT HANDBOOK $18.00 TURF MANAGERS' HANDBOOK $28.95 hardcover, $23.95 paperback 
TURFGRASS MANAGEMENT $21.95 TURFGRASS:SCIENCE & CULTURE $27.95 TURFGRASS:SCIENCE & CULTURE LABORATORY MANUAL $12.95 WEEDS $37.50 WESTCOTT'S PLANT DISEASE HANDBOOK $36.50 
WOODY ORNAMENTALS $27.00 Mail this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 Name Street Address P.O. Box Number City/State/Zip Signature Date _ Phone Number Purchase Order Number Please send me the following books. I have enclosed payment* for the total amount. Please charge to my Visa. Master Card or American Express (circle one) Account Number Expiration Date BOOK NUMBER AND TITLE QUANTITY PRICE TOTAL PRICE 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling Please allow 6-8 weeks for delivery. Prices subject to change. Quantity rates available on request. postage & handling Total Enclosed. LCI 7/84 It's all in the family from page 11 in the business/' says Brenda, who handles marketing and sales while Mike handles production. "Occasionally, it's the unstoppa-ble force meeting the immovable object. But, as we grew, we got through the time when there were too many chiefs and not enough 
indians." Monarch started as a support service for chemical lawn care companies, and then branched into chemical treatments. The business began in 1980 as 75 per-cent commercial; today, it is 75 
percent residential. "This is a turnaround year for us," says Mike. "We're to a point now where we've got the service 
mix we need." Brenda adds, "I'd 
like to see us take off and even-
tually have headquarters and fran-chises or branches in other cities." Monarch's key to success has been diversification. "There's a tendency to push a small company around, so we like to keep diversified enough that 
we can meet all challenges," 
Brenda admits. "Also, because we 
have a smaller business, we can bend with the weather." Monarch has doubled its size in each of the last few years, but 
Mike believes that growth will 
slow down to a 40-50 percent gain in 1984, and 25 percent thereafter. Buck and Sons This company was established by Charles Buck, now 53, in 1972. He has since brought two sonsŠ 
Chuck, 32, and Steve, 29Šinto the business, along with wife 
Marianna. "I suppose, to some extent, I'll be involved until I'm 65," the elder Buck says. "I think the boys under-stand that. But I would hope to slow down in five or six years. I like to 
think I can take a week off now, and 
things will still run smoothly." Buck and Sons uses Bobcat mowers, Bunton push mowers, 
Hudson spray equipment, Yanmar 
tractors and Ryan sod-cutters. "We always try the best equipment be-cause it takes quite a bit of punish-ment. We've also got plans to expand our area from 12 to 37 acres for our nursery operations." The company employs 35 dur-ing the summer months, of which 16 are certified through the Ohio Nurseryman's Association, the 
most of any business in central Ohio. Services cover the entire 
horticultural/landscape range, with the exception of trees more than 25 feet tall. From 1980 to 1983, Buck and Sons has won eight ONA awards. The Lawn Group This company stays away from residential lawns, yet has plenty of business. "There's a lot of commercial development in the city right Š now, and there's a lot of construc- n tion, especially in the north to ^ northwest area," says vice-presi- z 
dent Brad McAllister. "It looks as p if the trend is for larger accounts, 
to be involved with as few people ~ 
as possible." o The Lawn Group has quad- go rupled its business since 1982, "and things are looking real good 
again this year," McAllister notes. "Right now, we're developing our systems. We're putting a lot of < effort into training and com- g puters, and the future will depend on how the systems go." The company now handles all facets of external lawn mainten-to page 17 Shadow of ChemLawn McAllister Mays from page 12 I think we're seeing those things already starting to happen." Shade says Perf-A-Lawn is al-ready involved in aeration. "It's getting to be a big plus. A lot of 
people are going for it." Bassett adds, "Core aeration is a good response to the fact that a lot of my customers have had pro-fessional lawn care for 10 years 
now. Seeding is in the same vein, 
so we provide a full range of ser-
vices." The bottom line to being suc-cessful in the Columbus market? Not much different from any-
where else, everyone agrees: cus-tomer confidence, sound agron-
omic practices and a professional image. It's just thatŠin ColumbusŠ being successful is a little more difficult. [g| Šferry Roche Rubbermaid announces a new line of products tohelp a growing business. Rubbermaid Horticultural Products. A complete new line of rugged productsŠall made of strong, rust-proof plastic that resists dent-ing or breaking. And all are designed for heavy-duty commercial use. Take our sturdy Utility Carts that are easy to maneuver, even when loaded to their 400 lb. ca-pacities. Or our versatile BruteŽ containers for storage or refuse collection. Mobile Nursery Bins for holding materials in bulk. And Rubbermaids tough Platform Trucks that make light work of your heaviest moving jobs. Find these, and a lot more at your Rubbermaid Horticultural Products dealer. To find him, call toll-free, 800-336-7306. He's got a whole cat-alog of ideas to help a ŠŠŠ growi ng busi ness grow. M O rt IC U11U T31 ' 1984 by Rubbermaid Commercial Products Inc. A subsidiary of Rubbermaid Incorporated Products i i 
i ftwsulHH i i i TT to \ ST" Hand-weeding areas like this doesn't make sense today. Not when Roundup® herbicide can do the job faster and better and give you more time to handle more 
customers. Here's how: one-shot Roundup con-trols over 100 weeds right down to the 
roots, including poison ivy, poison oak and 
kudzu. One gallon of 2% spray solution 
can treat up to 30 tree rings for about a nickel each, or 1,000 feet of fenceline for less than $2.00? It also pays to use Roundup when you're working around expensive oma-mentals-because Roundup won't wash, leach or carryover in the soil. And Roundup is virtually odorless and environ-mentally sound. Use Roundup wherever you Ve been hand-weeding-around patios, flower beds, curbs, walkways, driveways, mulched areas, fences and steps. The choice is simple.You can spend valuable time hand-weeding.Or you can use Roundup to help you make more money. Now, that's using your head. ŁBased on the cost of Roundup only to treat low growing vegetation. FOR A FREE TRIMMING AND EDGING GUIDE FOR ROUNDUP CALL TOLL FREE 800-621-5800. IN ILLINOIS, CALL 800-972-5858. ALWAYS READ AND FOLLOW LABEL DIRECTIONS FOR ROUNDUP Roundup® is a registered trademark of Monsanto Company. © Monsanto Company 1984 RSP-4-104C Monsanto AFFORDABLE EFFECTIVE Circle No. 111 on Reader Inquiry Card Water use Is there a formula for irrigating lawns? What is the formula for determin-ing the amount of water a lawn needs? Is there, indeed, a rule? No, says Dr. Peter Dernoeden of the University of Maryland. "Irrigate lawns by need and not by rule," says Dr. Dernoeden. "A 
frequently-publicized rule of thumb for irrigating lawn turf is to apply one to two inches of water 
per week. Although this may keep 
turf green during most of the sum-mer, it may be wasteful and inef-
fective, particularly where thick thatch layers and heavy clay soils exist." The best time to irrigate the lawn, Dr. Dernoeden stipulates, is 
just prior to visible wilting of the 
turf. Prominent symptoms of visi-ble wilt are "footprinting" and de-velopment of a blue-green or blue-gray color on the turf. If the grass is not watered when these signs begin to show, it is in 
danger of permanent wilting, Dr. Peter Dernoeden summer dormancy or even death. "Once it has been determined that turf is under drought stress, it should be deeply watered," Der-noeden notes. "The duration and quantity of water applied should be sufficient to wet the soil to a depth of four to six inches." This, in turn, depends on the soil texture and structure, and thickness of the thatch. So most managers rely not only on visual 
diagnosis but also on frequent soil 
probing. Dr. Dernoeden, who has been at Maryland for four years, says that 
most housing developments are in areas of heavy clay sub-soils which have been deposited dur-
ing excavation of foundations and basements. This type of soil re-sists water penetration and per-colation, hence water must be applied slowly. "If the rate of water applied ex-ceeds the rate at which water in-filtrates soils, water will run off and be wasted," says Dernoeden. Sprinklers must be continually moved back and forth on rapid 
run-off areas at 30- to 90-minute intervals (or as needed) until 
water has penetrated to the desir-ed depth. Probing the soil with ac-
tual soil probes, screwdrivers or 
garden tools can provide a good indication of depth of wetness. Night irrigation is discouraged because it may encourage dis-eases, particularly when night 
temperatures exceed 68 degrees. "The best time to irrigate is during the coolest part of the day when there is no wind," Dr. Der-
noeden stipulates. "These condi-tions help conserve water by reducing evaporation." He also points out that water collecting in low areas and inun-dating the turf may cause scald 
injury during hot, sunny periods. And excessive or frequent irri-gation can be just as detrimental to turf as inadequate watering. 
Lush, succulent plants tissues are more susceptible to injury from 
heat, cold, drought, disease and wear stress. Frequent irrigation also discourages roots from grow-ing deeper into the soil, and pro-motes compaction and invasion by moss and algae. "Light, frequent irrigation re-stricts rooting, reduces stress tol-erance enhances germination of weed seedŠespecially crabgrass and goosegrassŠand encourages diseases," Dr. Dernoeden says. 
Homeowners, he adds, should be advised to begin restrictive, deep 
and infrequent irrigations several weeks in advance of vacations. Light and frequent or excessive 
watering prior to leaving on vaca-
tion is likely to cause more severe 
injury than applying no water at 
all, he says. Sprinkler selection is impor-tant when considering above-ground irrigation. The round type with no moving parts delivers 
water most effectively, par-ticularly on areas subject to rapid run-off. (However, this type must be moved more frequently than other types.) The rotating, pulsat-ing sprinkler heads are less effi-At John Deere, we think we've found the perfect designers for our 318,420 and 430 Lawn and Garden Tractors ... trees, playgrounds and hedgerows. After all, look what they've put into our line. Tough, economical 2-cyUnder gasoline engines in the 318 and 420 (18 and 20 hp respectively). A 3-cylinder water-cooled diesel engine in the 430 (19 hp). All three tractors have a 26-inch turning radius to get around easily in tight places. And power steering makes turning nearly effortless. There's hydrostatic drive that lets you change speed and direction without clutching. And a welded steel frame takes humps and bumps in stride. For better power delivery and greater durability, these John Deere tractors have differential axles with large cut-steel bevel gears. The 420 and 430 even have a 2-speed 
rear axle and differential lock for better traction in slippery 
conditions. And to help you finish big jobs without refueling, 
the 400 Series tractors have a large 6y2-gallon capacity fuel tank. There's even an optional Category "O" 3-point cient, but deliver relatively large drops of water and cover a large area at one time. "Hose diameter is also impor-tant,M Dr. Dernoeden adds. "Hose 
diameters above one-half inch, 
and preferably three-fourths to one inch, are best suited for lawn irrigation." To enhance the capacity of turfgrasses withstanding summer drought stress, proper species and cultivar selection is essential. An-
other approach is to increase mow-ing height and avoid use of nitrogen fertilizer on cool-season grasses. (However, zoysiagrass and bermu-dagrass are preferably fertilized in early summer and maintained at one-half to three-fourths of an inch mowing height.) Top Columbus firms surveyed from page 13 ance, with the exception of fertil-
izationŠwhich may become a 
service in the near future. Buckeye Landscaping According to vice-president Dave Amorose, the worst prob-lems facing this company are not 
lawn-related. "Our largest problem is wrong placement and use of plant mate-rial," Amorose notes. "Some de-sign and installation creates more labor-intensive and time-con-suming maintenance. And the 
second problem is improper prun-ing, which I call the 'Black-and-Decker blues."' Amorose works closely with owner Fred Smith and PLCAA member Jim Halliwell, who heads the company's Lawn Division. "Most of us have the college ed-ucation, and we're to the point after working with each other for 15 years that we're all pretty com-petent," Amorose says. "We can identify every tree, shrub, insect or disease on a property." Perf-A-Lawn Jim Shade thinks marketing is a big factor in gaining Columbus-hitch and a 2,000 rpm rear PTO. And a variety of attach-ments, including rotary tillers, snow blowers or throwers, front blade, thatchers, 3-point hitch mowers, and center-mounted mowers with 46-, 50- or 60-inch cutting width, depending on tractor. Plus, you can count on John Deere dealer service. It's as reliable as the equipment he sells. For the name of your nearest dealer, or a free folder on the John Deere lawn and garden tractor line, call 800-447-9126 toll free (1-800-322-6796 in Illinois) or write John Deere, Dept. 50/50T, Moline, Illinois 61265. John Deere lawn and garden tractors. Made to handle the work around trees, playgrounds and hedgerows... quickly and efficiently. area lawn care customers. "We try to get our foot in the door via company awareness," Shade observes, "and then make the prospective customer aware 
that we can compete with prices of our competitors. "It's important to have experi-enced sales people during the prime times. There's a lot of tele-phone solicitation here, but we 
don't do it. To my way of think-
ing, that's a violation of privacy." A testament to Columbus area industry is that this Perf-A-Lawn branch has the highest commer-cial percentage of customers than 
any of the 28 company outlets. Tru-Green Tru-Green's growth rate in 1983 was 40 percent, despite the rough 
weather last summer. "There were problems last year, convincing the customer 
that what they had done in pre-
vious years they couldn't do last year," says regional manager Doug DeVilbiss. "Our growth has been in residentials, but we recog-nize the potential of commercial accounts here in Columbus. "We're selling five applications and our commitment to agron-
omic excellence. We feel we're 
positioned well to be one of the leaders in the industry, moving in the direction of trying to tailor our program and self-policing our pesticide use. "We also have enough con-fidence in our product to sell a 
money-back guarantee," DeVil-biss concludes. Turf Ohio Gary Bassett is an agronomy graduate of Ohio State, working out of his home conveniently close to the campus. "We're at a delicate time in our company history," Bassett re-veals. "The last two years, things have turned around. I don't have enough business to hire someone else, but I've got too much to try 
and handle myself. "I think it's imperative that we expand, at least to 1,000 customers 
from the 500 we now service." Bassett likes the "mental inter-play" with customers. "I need mental stimulation," he says. 
"I've got to get out and look at 
things and explore them. I find 
most customers on our four-ap-plication program don't care 
about anything but their lawn looking good." [W] LAWN FUNNIES Nothing Runs Like a Deere" JOHN DEERE "Honest, cross my heart and hope to die! What the hell kind of a guar-antee is that?" INSIDE THE INDUSTRY oo 05 >* J D oc H c/3 D Q Z w < u 2 £ < Safety: Lawn care businessmen keeping close eye on working conditions With a threat of automobile acci-dents, pesticide contamination 
and equipment mishaps, it's not exactly easy for the average lawn care/landscape maintenance 
businessman to keep his employ-ees healthy. But most LCOs do an excellent jobŠat least the ones contacted in recent interviews. "Our two biggest types of inju-ries are back injuries from lifting and eye injuries from debris, emp-tying burlaps into dumpsters and 
pruning," says Bruce Wilson of 
Environmental Industries, Cal-
abasas, Cal. "A few are finger inju-ries from mowers, but we've had nothing serious in the last few 
years." And how does Environmental handle safety? "We are self-insured with a full-time corporate safety of-
ficer," Wilson notes, "and we have a safety officer at each branch. There are also on-going monthly programs for all our em-ployees." Up in CanadaŠScarborough, Ontario, to be specificŠthe big-gest problem is vehicle safety. 
"Operation of vehicles is our big-gest concern," says Robert Wilton 
of Clintar Groundskeeping. "We have incentive and bonus plans based on operation of vehi-cles and a safety program par-ticularly oriented toward safe driving," he adds. "The use of pesticides has always been a con-cern, but not a problem." John Cross of Spray Green, St. Charles, Mo., agrees with Wilton. "I don't rest easy each night un-til all the trucks have come in like homing pigeons," Cross says. "When you have liquid bouncing 
around in the back of a truck, it's always in the back of your mind concerns. Wilton says that wearing pro-tective clothing is the chief area of resistance to safe procedure by employees. "For the first time this year, we are absolutely insisting 
all operators applying herbicides use protective clothing issued by 
us," claims Wilton. "We're not Bruce Wilson Robert Wilton that the truck might tip over if you have to apply the brakes or make a 
sharp turn in an emergency situa-
tion. "A lot of times, there are things you can't control, so our big con-cern is that the drivers drive de-fensively." Most LCOs are also so con-cerned about pesticide accidents that conditions are closely monitored 24 hours a day. "Cholinesterase tests are done every month," notes C.W. Ladd of Halifax Spray Service, Daytona Beach, Fla. "I've never had a truck accident in more than 20 years in business, but pesticide accidents 
are right up there among my top giving them that option any more. 
There's good reading material around on the use of chemicals, 
and we also advocate that." All the LCOs who were inter-viewed agreed that the best way to 
deal with on-the-job accidents is to make sure they never happen 
in the first place. "We've only had one claim since we started in business," says Mark Moreland of Sterling Lawn and Landscape, Kansas City, Mo. "One employee dropped a sprin-kler on his foot. "I tell employees that if they feel a machine is unsafe, to stay off 
it until we check it out." Wilson notes that some on-the-job injuries aren't really injuries: "Especially with back injuries, 
there's a question that they ever happened in the first place. But 
the law absolutely favors the em-
ployee in litigation." Charles McCullough of Mc-Cullough and Sons Tree and 
Landscaping, Baltimore, Md. has a different slant on safety prob-lems. "A lot of landscapers supple-ment their income with tree 
work," he notes, "but they're not safety-conscious." Working with 
chain saws and heights can be dangerous, McCullough says. "We train all our employees in CPR through the American Red 
Cross, because there's always a 
chance of tree crews getting elec-trocuted in a tree," he says. "We're even so good at it that we 
put on aerial rescue seminars. You've only got two minutes to get injured people out of a tree and apply CPR techniques, you know." McCullough's spray crews are also required to take ALCA or 
AAN safety courses, and driving records are carefully monitored. Typically, safety is a concern with LCOs everywhereŠbut it's 
not a major problem. And it should not be a problem, until the day comes that it is not a major concern. Clearly, prevention of an 
accident is easier to cope with than an accident itself. ŠJerry Roche [Ml Safety idea file Safety equipment manufacturers In its handbook, the Dow Chemical Co. makes reference to various companies which specialize in safety and protective 
equipment. If you're interested in obtaining such equipment, here 
are the addresses Dow gives: Ł Acme Protection Equipment, 1201 Kalamazoo St., South Haven, MI, 49090 Ł American Optical Safety Division, Southbridge, MA, 01551 Ł Edmont-Wilson, 2416 Walnut St., Coshocton, OH, 43812 Ł Glendale Optical, Woodbury, Long Island, NY, 10805 Ł Mine Safety Appliances, 201 North Braddock Ave., Pitts-burgh, PA, 15208 Ł Pulmasan Safety Equipment, 644 Pacific St., Brooklyn, NY, 11217 Ł Rite Hardware Manufacturing, 540 West Chevy Chase Dr., Glendale, CA, 91209 Ł Tingly Rubber, 200 South Ave., South Plainfield, NJ, 07080 Ł Welch Manufacturing, 9 Magnolia St., P.O. Box 800, Pro-vidence, RI, 02909 Ł Electric Storage Battery, Willson Products Division, Reading, PA, 19603 'Pesticide Safety Manual' is out A "Pesticide Safety Manual" is now available through the Pro-fessional Lawn Care Association of America, to both members and non-members, though at different prices. Subjects covered in the lengthy manual include: Emergency Procedures, Employee Health Programs, Fire Safety, Shop and 
Machinery Safety, Chemical Safety, Pesticide Safety Procedures, 
Motor Vehicle Safety, Safety Inspections and Accident Report and Investigation. The 64-page manual is designed to be a guide for technician training programs and other in-house safety seminars. For PLCAA members, the first copy is free and additional copies are $10 each. For non-members, the first copy is $20, and each additional copy is $15. To obtain order forms, write PLCAA, 1225 Johnson Ferry Rd., NE, Suite B-220, Marietta, GA, 30067. New lawn mower standards The American Society of Agricultural Engineers has adopted a new standard designed to create safer operation and servicing of powered lawn equipment. The new standard, ASAE S440 ("Safety for Powered Lawn and Garden Equipment"), covers such topics as controls, operator's 
station, servicing, stability, shields, signs and warnings, braking 
and fire protection. It is applicable to such machines as small tractors, riding and walk-behind mowers, trimmers and other 
related apparatus. For a copy, send $4 to American Society of Agricultural Engi-neers, 2950 Niles Rd., St. Joseph, MI, 49085, specifying No. S440. Circle the Reader Service numbers of those items of interest to you. For rapid response, use the peel-off label from the front cover PLACE COVER LABEL HERE PHONE( 101 116 131 146 161 176 191 206 CM CM 236 251 266 281 296 311 326 341 102 117 132 147 162 177 192 207 222 237 252 267 282 297 312 327 342 103 118 133 148 163 178 193 208 223 238 253 268 283 298 313 328 343 104 119 134 149 164 179 194 209 224 239 254 269 284 299 314 329 344 105 120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 107 122 137 152 167 182 197 212 227 242 257 272 287 302 317 332 347 108 123 138 153 168 183 198 213 228 243 258 273 288 303 318 333 348 109 124 139 154 169 184 199 214 229 244 259 274 289 304 319 334 349 110 125 140 155 170 185 200 215 230 245 260 275 290 305 320 335 350 111 126 141 156 171 186 201 216 231 246 261 276 291 306 321 336 351 112 127 142 157 172 187 202 217 232 247 262 277 292 307 322 337 352 113 128 143 158 173 188 203 218 233 248 263 278 293 308 323 338 353 114 129 144 159 174 189 204 219 234 249 264 279 294 309 324 339 354 115 130 145 160 175 190 205 220 235 250 265 280 295 310 325 340 355 WWN GIRE INDUSTRY JULY 1984 This card expires September 15.1984 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: _ Date BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT WWN G1RE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES GET MORE II I.II LCI 'handbook' of safe procedures Safety with pesticides: 1) Know what you're working with: read the label, note warn-ings and precautions. 2) Wear the appropriate protec-tive clothing (coveralls over uni-forms, rubber gloves, heavy workboots, air filter masks, etc.). 3) Store pesticides properly, and in their original containers. 4) Take care to avoid spills, and immediately clean up any that oc-cur. 5) Remove any clothing on which pesticides have been 
spilled, and wash the affected area immediately with hot, soapy water. 6) Wash hands and face imme-diately after completing each 
pesticide application. 7) Never smoke, eat or drink while applying pesticides, and make sure on-site foodstuffs are covered. 8) Crush empty pesticide con-tainers with a sledgehammer so they cannot be reused, and dis-pose of them properly. 9) Be aware of innocent bystan-ders like children, senior citizens, 
pregnant women and petsŠall of whom are highly susceptible to poisoning. 10) Watch your co-workers for symptoms of pesticide intoxica-tion or illness, during and after applications. First aid for pesticide poisoning: 1) If breathing has stopped, be-gin artificial respiration. 2) Call a physician or poison control center immediately. 3) Remove contaminated clothing, cleanse skin (including hair and fingernails) with hot, soapy water and dry the victim, keeping him warm. 4) If the eye is contaminated, flush gently with plenty of clear 
running water as quickly as possi-ble, and continue for 15 minutes. 5) IF PESTICIDES HAVE BEEN INHALED: Carry the victim (do 
not let him walk) to fresh air, and keep him quiet. If convulsions oc-cur, watch the victim's breathing and protect the head from injury. Keep his chin up to keep the air 
passage free. Do not administer al-
cohol. 6) IF PESTICIDES HAVE BEEN SWALLOWED: Induce vomiting if the victim is conscious. Do not 
induce vomiting if he is uncon-
scious, showing signs of con-vulsions or has swallowed 
petroleum or corrosive products. Vomiting may be induced by using the blunt end of a spoon or fork, two tablespoons of salt in a 
glass of warm water or syrup of ipecac. To prevent vomitus from entering lungs, make sure the vic-
tim is laying face-down with the head lowered. If the victim can 
swallow after ingesting a cor-rosive poison, give him as much 
milk or water as he can consume. 7) Transport the victim to the nearest hospital as quickly as pos-sible. 8) Give the pesticide container and any remaining material to the physician; if unavailable, give him a sample of the vomitus. Rules for washing work clothes: 1) Wear gloves when handling pesticide-soiled clothes. 2) If possible, pre-rinse. 3) Make sure wash water is hot, and use heavy-duty liquid de-tergent with organophosphates. 4) Wash pesticide-soiled clothes separately from the rest of the laundry. 5) If possible, limit the amount of work clothes washed together. 6) Set the wash cycle on max-imum time, giving the machine 
plenty of time to move the 
pesticides out of the clothing into the water. 7) If possible after laundering, give the washing machine an ex-tra rinse cycle to flush out any pesticide residues. How to handle pesticide spills: 1) Control the flow of a liquid being spilled, regardless of source. 2) Alert the proper agencies: EPA for a large spill, state and local 
police if on a public highway, etc. 3) Rope off the contaminated area, keeping people at least 30 feet 
away and out of contact with drift-ing fumes. Do not use road flares. 4) Contain the spilled material > Z n > pa m 5 a c C/5 H pa C r Š CO 00 Bred for beauty c ja I ŁPVP 8200167 Jaguar is everything you never ex-pected from a tall fescue. Jaguar is dark green in color, leafier, thrives in hot summertime temperatures, is most tolerant of drought conditions, and is highly resistant to Rhizoctonia brown patch disease. Field tests have proved Jaguar s excellent overall performance and fine shade tolerance. With only limited watering and fer--rjszssr*^ c LoU>erS m tilization, Jaguar produces a thick, persistent turf. And since it s lower growing, Jaguar needs less mowing. Less watering, fertilizer, and mowing mean Jaguar s maintenance costs are lowerŠgood news to those responsible for park and sports turf areas as well as home lawns. For more information on Jaguar, the energy-efficient,grass of the future, see us. TOUGH ENOUGH TO TAKE CARE OF ITSELF GARFIELD WILLIAMSON, INC., Jersey City, New Jersey 07306 Ł 201-435-3500 Distributed by: Byrum Seed Co. Qermains, Inc. Geo. W. Hill Seed Co. Charlotte, N.C. 28224 Fresno, Calif. 93777 Florence, Ky. 41402 704-527-0481 209-233-8823 606-371-8423 Los Angeles, Calif. 90051 213-589-6331 Geo. W. Hill Seed Co. Florence, Ky. 41402 606-371-8423 Manglesdorf Seed Co. St. Louis, Mo. 63166 314-535-6700 Wetsel Seed Co. Harrisburg, Va. 22801 703-434-6753 SAFETY FIRST / mm / / / -4'r / s Non Volatile Nitrogen (N.V.N.) is a new product specially amount may be applied for keeping lawns green longer. GSL's developed for the professional lawn care industry. It provides N.V.N, is a Nitrogen stabilizer that turns lawns green, promotes for more efficient use of Nitrogen. Less N.V.N, can be applied good root and rhizome growth and has a low burn potential, than other forms of Nitrogen for the same results or the same (Compare N.V.N, vs. other Nitrogen products in photo.) Sulfate of Potash is the safest and most effective potash money can buy! The trade has reduced or eliminated potash in summer applications because of the hazard of burn Sulfate of Potash can be used at the recommended ratio with complete safety. We guarantee it! Turf burn is a result of high salt index fertilizer, too much chloride and high summer temperatures. Sulfate of Potash is nearly chloride free and has a salt index of 0.85 vs. 1.94 for muri-ate of potash. Other sources of sulfur, such as ammonium sul-fate, have salt indexes as high as 3.25. There is far less chance of burning turf and gardens if it is mistakenly over applied, spread unevenly or unexpected weather conditions favor damage. In addition to K20, Sulfate of Potash contains 18% Sulfur in the sulfate form, which is the form preferred by lawns and gar-dens. Sulfate of Potash gives better disease resistance to Fusarium Patch, Ophiobolus Patch, Dollar Spot Fungus and Powdery Mildew. It is also effective in suppressing Poa Annua. Use of Sulfate of Potash also results in better rooting, drought resistance, heat and cold tolerance and better wear resistance. And, its excellent potassium/sulfur ratio increases grass response to nitrogen, phosphate and other nutrients. Leading researchers recommend an N-P-K ratio of 3:1:2 for applications on turf. Sul-fate of Potash can be included in the hottest months to provide vital potassium and sulfur without fear of damage to turf. Great Salt Lake Minerals & Chemicals Corp. P.O. Box 1190 Ł Ogden, Utah 84402 800-453-4515 A subsidiary of Gulf Resources & Chemical Corporation Ł Houston Call or write for the name of your nearest GSL distributor. by constructing a dam of soil, sawdust, vermiculite or other ab-sorbent material. 5) To clean up small spills, spread absorbent material over the contaminated area, sweep and place material in a heavy plastic 
bag. To decontaminate area, use household bleach full strength and dehydrated lime mixed to-gether several times. Dispose of 
clean-up equipment that cannot be decontaminated. 6) Do not leave the site of a spill area until after cleanup crews have finished. 7) Sweepings, decontamination solution and rinse water must be 
disposed of in a sanitary landfill if 
permitted. Operating power mowers: 1) Know the mower and how to operate it correctly; study the op-erator's manual. 2) Make sure the mower is in good operating order before start-ing a job. 3) Before using the mower, check and lawn for items such as wire, stones, glass, wood and toys, 
each of which can cause trouble if run over. 4) Wear close-fitting clothes and leather safety shoes, since 
about 70 percent of mower acci-dents are from direct contact with 
the blade. 5) Operate a riding mower up and down slopes to reduce 
chances of turnover; a push mower should be operated side-
ways along slopes to reduce chances of a foot sliding under the mower. 6) Keep shields in place, and watch out for holes that may 
cause you to turn an ankle or lose 
your balance. 7) Always stop the engine when unclogging, adjusting or servicing the mower, and stop the mower if you are called away temporarily. 8) Never smoke while refueling a mower. 9) Report all problems with equipment and mishaps imme-
diately. Tips on safe driving: 1) Know your vehicle, and safe-ty-check itŠinside and outŠ before leaving the garage. 2) Never get impatient with, or angry at, other drivers. 3) When in doubt, go straight: some vehicles can overturn going through a quick turn at just 15 mph. 4) Never, ever, drink and drive: alcohol adversely affects judge-ment and vision and increases the possibility of accidents. 5) Drive like you're the only sane person on the road, never an-ticipating actions by other vehi-cles or drivers. 6) Be especially careful when you shift your vehicle into re-verse, checking all rear-view mir-rors and double-checking with a look behind you. (For complete safe driving in-structions, consult your state's Department of Highway Safety or 
Automobile Association.) [W] PLCAA Regional Seminar, July 11, Elmhurst Country Club, Wooddale, IL; contact Rick White, Village Green. (312) 293-1036. PLCAA Regional Seminar, July 12, Livonia (MI) Holiday Inn; contact Don Benham, Benham Chemicals. (313)624-3200. Allied Landscape Industry Convention 
and Expo, July 14-17, San Antonio (TX) 
Convention Center. Contact: American Association of Nurserymen, 1250 I St. NW, 
Washington, DC, 20005. (202) 789-2900. PLCAA Regional Seminar, July 17, Ft. Mitchell (KY) Holiday Inn/South; contact Paul Jacquemin, ChemLawn. (614) 888-3572. PLCAA Regional Seminar, July 19, Boston Heights (OH) Brown Derby; contact Fred Haskett, Greenworld Lawn. (216) 364-1441. University of Illinois Turfgrass Field Day, July 25, Ornamental Horticulture Re-
search Center, Urbana, IL. Contact: Dr. David Wehner, 1707 South Orchard, Ur-bana, IL, 61801. (217) 333-7848. International Lawn Garden & Power Equipment Expo, July 23-25, Kentucky 
Fair and Exposition Center, Louisville, KY. Contact: Judy Wegenast, P.O. Box 37130, 
Louisville, KY, 40233. (502) 366-9592. PLCAA Regional Seminar, July 26, Rochester (NY) Hilton; contact David Sek, Monroe Tree and Landscape. (716) 436-2900. Mississippi Turfgrass Association Annual Convention, July 29-31, Howard Johnson Motor Inn, Biloxi, MS. Contact: Jim Perry, Mississippi Turfgrass Association, P.O. Box 5426, Mississippi State, Starkville, MS, 39762. (601)325-3935. PLCAA Regional Seminar, July 31, 
Monroeville (PA) Marriott Hotel; contact 
Jim Walter, Specialty Spraying. (412) 539-3226. Illinois Landscape Contractors Summer Field Day, Aug. 1, Synnestvedt's Burr Oak Nursery, Round Lake, IL. Contact: Lucile 
Little, ILCA, 2200 S. Main St., Suite 301, Ł Lombard, IL, 60148. (312) 932-8443. PLCAA Regional Seminar, Aug. 2, Wor-cester (MA) Marriott Hotel; contact Steve Evans, Turf Doctor. (617) 879-4510. Iowa Turfgrass Institute Field Day, Aug. 2, Horticulture Research Station, Ames, IA. Contact: Horticulture Dept., Iowa State University, Ames, IA, 50011. (515) 294-1870. PLCAA Regional Seminar, Aug. 7, Para-Š mus (NJ)Treadway Inn; contact A1 Rumbo, LST Industries. (201) 666-1332. PLCAA Regional Seminar, Aug. 9, Fre-derick (MD) Sheraton Inn; contact Gary Mack, American Lawns of Maryland. (301) 662-6060. Hardware Industry Week/National Hard-ware Show, Aug. 8-11, Contemporary Re-sort Hotel, Orlando, FL. Contact: William P. Farrell, AHMA, 931 Plum Grove Rd., Schaumburg, IL, 60195, (312)885-1025. IControl of Weeds and Ornamental Insects and Diseases course, Aug. 9-10, Stephen-son Training Center, College Park, GA. 
Contact: W.E. Blasingame, P.O. Box 87188, 
College Park, GA, 30337. (404) 762-0194. PLCAA Regional Seminar, Aug. 14, Atlanta 
(GA) Holiday InnŠAirport North; contact Chuck Baird, Green Thumb. (404) 944-8140. University of Rhode Island Turfgrass Field Day, Aug. 22, Turfgrass Research 
Farm, University of Rhode Island, King-ston, RI. Contact: Dr. C.R. Skogley, Plant 
Science Dept., University of Rhode Island, Kingston, RI, 02881. (401) 792-2570. Wisconsin Turfgrass Association Field Day, Aug. 27, Oconomowoc (WI) Country Club. Contact: Ed Devinger, Reinders Brothers, P.O. Box 57, Elm Grove, WI, 53122. (414) 786-3300. Ohio Turfgrass Field Day, Sept. 11, Ohio State University Turfgrass Field Plots, Co-lumbus, OH. Contact: Karl Dannenberger, Dept. of Agronomy, OSU, Columbus, OH, 43210. (614)422-2001. 
Garden Industry of America Conference 
and Trade Show, Sept. 11-13, Indiana Con-vention Center, Indianapolis, IN. Contact: Paul Anderson, GIA, Box 1092, Min-neapolis, MN, 55440. (612) 374-5200. 
ALCA Landscape Supervisors Training Workshop, Sept. 19-20, Holiday InnŠAir-port, San Francisco, CA. Contact: ALCA, 1750 Old Meadow Rd., McLean, VA, 22102. (703)821-8611. Professional Lawn Care Association of America Conference and Trade Show, Nov. 12-15, Curtis Hixson Hall, Tampa, FL. Contact: Jim Brooks, PLCAA, 1225 Johnson Ferry Rd., Suite B-220, Marietta, GA, 30007. (404) 977-5222. Jet-action deflector provides straight spreading edge for use along sidewalks, driveways and ornamental plantings. (Optional accessory) Put the LESCO Spreader to work for you. Order today. Call Barb toll free: (800) 321-5325 Nationwide (800) 362-7413 In Ohio We sell the patented ChemLawn Gun. LESCO Lesco, Inc., 20005 Lake Road, Rocky River, Ohio 44116 (216) 333-9250 PRODUCTS oc F C/D D Q g w c* < u z £ 
< Improved form of nitrogen released C.P. Chemical Co. has introduced its second generation Nitro-26 
CRN, a true solution 26-0-0 mate-rial. The product is extremely sta-ble for long periods of time, even at high termperatures, and is com-
patible with other lawn care ma-
terials. Nitro-26 CRN is the only liquid methylene diurea fertilizer avail-able to the industry. It provides 80 
percent controlled release nitrogen with only 20 percent free urea. Circle No. 201 on Reader Inquiry Card Tree injection system is tough and rugged The Phyton Injection System for injection of chemicals into trees is 
of solid professional quality. The holding tank is one of the toughest, most rugged, industrial poly tanks available, claim the 
manufacturers, Source Tech-nology Biologicals. The hand pump is oversized and heavy duty; the pre-set reg-Now there's a better way to control turf insects! Now that ORTHENE* Tree & Ornamental Spray has been cleared for use against turf insects,you've got effective insect control you can count on. ORTHENE has been used for years to stop tough pests like gypsy moth larvae, aphids and bagworms, with no sign of resistance. It provides effective fast-acting control against armyworms, sod webworms, leafhoppers and greenbugs. ORTHENE kills foliage-feeding insects two ways Šon contact and by ingestion. And because ORTHENE works as a local systemic, you get , / broad-spectrum control that keeps right on working. ORTHENE is compatible with most commonly used insecticides and fungicides and is not phytotoxic to the turf. ORTHENE insecticide can be used without protective equipment, so it s easy to apply. Its 
toxicity to fish, wildlife and pets is low, and 
once the spray dries you can re-enter the treated area immediately.That's another reason lawn care professionals and turf-grass managers look to ORTHENE for use around golf courses, parks, for com-mercial lawn care, playgrounds, picnic areas and other places where people 
and pets gather. ORTHENE Tree and Ornamental Spray Š for effective, broad-spectrum control of foliage-feeding insects. Chevron **ORTHO Chevron Chemical Company Avoid accidents. For safety, read the entire label including precautions. Use all chemicals only as directed. Copyright © 1984 Chevron Chemical Company. All rights reserved. ORTHENE ulator is designed for field condi-tions and injection tees will withstand heavy and repeated use. An illustrated step-by-step handbook is included with each 
low-cost Phyton Injection Sys-tem. Circle No. 202 on Reader Inquiry Card Manually actuated ball valve developed The new 344M manually actuated ball valve, developed by Spraying Systems Co. is now available. When open, the 344M allows flow at pressures up to 300 psi with mimimal pressure drop (5 psi at 32 gpm) and is available in a 
two-way and three-way config-m uration in 3/4-inch and one-inch NPT sizes. When closed, it pro-vides a positive shutoff. The valve is constructed of cor-rosion-resistant Teflon, polypro-pylene and glass-reinforced nylon. It is designed for easy as-sembly and disassembly, and for easy installation into a system. Circle No. 203 on Reader Inquiry Card Two lawn tractors have variable speeds Two lawn tractors introduced by 
Wheel Horse give lawn care pro-fessionals the option of having 
three or eight speeds at their dis-
posal. The Work Horse GT 1100 has eight speeds powered by a hori-
zontal shaft Synchro-Balanced Briggs & Stratton engine with Uni-
Drive all-gear transaxle. Mowing width is 48 inches. The Work Horse LT 1100 has three speeds powered by an 11 hp Synchro-Balanced Briggs & Strat-
ton engine. Buyers have a choice of five full-floating mowers that provide a smooth, even cut and an optional six-bushel rear bagger. Circle No. 204 on Reader Inquiry Card MONEYWISE Shoulder spreaders ideal for lawn care Commercial lawn care companies now have a choice of two new Cyclone shoulder spreaders: Model X3A with rigid high-densi-
ty polyethylene hopper (shown here), and Model X4A with can-
vas bag. The spreaders are ideal for smaller areas, have a spreading width of 10 to 30 feet and can hold 
20 to 30 pounds of fertilizer, grass seed, granular pesticides, her-
bicides and even ice melting ma-terials. Circle No. 205 on Reader Inquiry Card Nutrients will not burn summer turf A unique, safe and effective sum-mer lawn service can be formulated with Agri-Plex 4-X, a 
highly concentrated chelated 
plant nutrient produced by R.G.B. 
Laboratories. Agri-Plex, which does not con-tain nitrogen, supplies eight plant 
nutrients. It can be tank-mixed 
with any of the various forms of 
nitrogen suitable for liquid ap-
plication. Circle No. 206 on Reader Inquiry Card LCI Advisory 
Board Jerry Faulring Hydro-Lawn Gaithersburg, MD i* Ron Kujawa KEI Enterprises Cudahy, WI Dr. John Street Ohio State Univ. Columbus, OH Social Security Bailing out the Social Security system will cost employers more in higher benefits expenses, according to a recent report. For example: Ł Payroll tax, one of the highest benefit ex-penses, will rise from 7 percent this year to 7.51 
percent in 1988 and to 7.65 percent in 1990. Ł One half of Social Security benefits for retirees whose adjusted gross income exceeds $25,000 will be taxed. This will add to employ-ers' cost as well, since most pension plans are designed to replace a percentage of pre-retire-ment income. Thus, employees whose Social Security benefits are taxed will seek greater 
contributions from their pension plans. Ł The age at which employees receive full benefits will rise until it reaches 67 in the year 2027. Companies whose pension plan pay-
ments are offset by Social Security benefits will have to pay more to workers who retire early to compensate for lower Social Security benefits. Ł Non-profit companies will not be required to contribute to Social Security. z n > pa m z a c cn H ?o C r* The Professional Lawn Care Association oFAmerica 1984 Conference & Trade Show November 12-15, Tampa, Florida PLCAA'l NOVEMBER 12Ł IS MORE IN 84! Mark your calendar. It's not too early to start planning for the lawn care industry's biggest week of the year - the Professional Lawn Care Association of America's 1984 Show and Conference. And what a week it will be! PLCAA '84 is shaping up to be the biggest, best gathering of powerhouse speakers and exhibitors in our five-year history. The seminar program has been expanded to offer over 16 hours of educational programming hosted by a new lineup of outstanding speakers, problem solvers all. In addition, last year's popular "Workshop" series will offer even more hours of "how to" advice on business basics like purchasing, business expansion, and promotional techniques. Subjects aimed at boosting the bottom line of your operation. IT'S SHOWTIME, FOLKS! Virtually every major vendor and supplier to the lawn care industry will be among the over 100 exhibitors at PLCAA '84. Longer show hours and more 
floor space in the beautiful Curtis Hickson Convention Center will give showgoers an unparalleled opportunity to see, touch, and compare all that's new in lawn care. BRING THE FAMILY! Take advantage of Tampa, heart of Florida's funland. PLCAA '84 offers features, options, and vacation opportunities designed with fun in mind. Features like a special Spouse Program full of fun and surprises. Options like a week-long post-conference Carribean cruise on the luxurious New Amsterdam, newest ship in the Holland America Line. Opportunities like a chance to visit those Florida wonderlands you've been dreaming about Š Disney World, Epcot Center, and Sea World. Indicate your interest on the coupon below and details will be sent to you. '84 is the year. Tampa is the place. Go for it! Delta Airlines have been appointed official carrier for PLCAA 84. Delta has regular scheduled flights from most major US cities to Tam-pa and will be offering discounted fares to all PLCAA '84 participants - up to 30% off regular prices. A-DELTA The airim« run by professionals YES! I'm interested in attending PLCAA's 5th Annual Conference and Trade Show. Send me more information on: Ł REGISTRATION ŁEXHIBITING Ł MEMBERSHIP Ł POST CONFERENCE CRUISE NAME COMPANY. ADDRESS _ CITY, STATE, ZIP Mail to: Professional Lawn Care Association of America 1225 Johnson Ferry Road, NE Ł Suite B220 Ł Marietta, Georgia 30067 ADVERTISERS CLASSIFIED > J 5 > oc h-c/3 D Q Z w OS < u Z £ < NO. ADVERTISER PAGE 101 Chevron Chemical Co. . 24 102 John Deere 16-17 103 Dow Chemical Cv2-3 104 Fischer & Son (Regional) 25 105 Garfield Williamson 21 106 Great Salt Lake Minerals Co 22 107 Kalo 26 
108 Lawn Tech 26 109 Lescolnc 23 110 Mobay Chemical Corp. 6-7 111 Monsanto Agricultural Products 14-15 112 Nor-Am Chemical Co. Cv4 113 Plant Food Chemical Co. (Reigonal) 12 114 Rhone-Poulenc Cv3 115 Rubbermaid Horti cultural Products 13 116 Salsco Welding & Fabrication 5 117 Scag Power Equipment 26 NEW PRODUCTS 201 C. P. Chemical Co 24 202 Source Technology Biologicals 24 203 Spraying Systems 24 204 Briggs & Stratton 24 205 Cyclone 25 206 R.G.B. Laboratories ... 25 RATES: 70 cents per word (minimum charge, $20) Boldface words or words in all capital letters charged at 95 cents per word. Boxed or display ads charged at $65 per column inch (one inch minimum). Agency commissions will be given only 
when camera-ready art is provided by agency. For ads using blind box number, add $5 to total cost of ad. Send ad copy with payment to Dawn Anderson LAWN CARE INDUSTRY, 1 East First Street, Duluth, MN 55802 BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE INDUSTRY, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. FOR SALE Need storage for excess chemicals, fertilizer, equipment? Used ocean cargo containers recon-ditioned and repainted to an attractive state. Saves you money on construction costs and insur-ance rates, keeps you from relocating or trying to 
construct a building on leased property. Store 
your chemicals or flammables in a safe, secure, watertight environment. Steel frame, hardwood 
floors. 40'L x 8 W x 8 I/2 H, $2,490 plus shipping. 
20'L, $1,990 plus shipping. (317) 873-5382 
George. AS, PO Box 373, Zionsville, IN 46077. 7/84 1978 C-50 Chevy with a 1981 Finn lawn feeder with 400 foot hose. Low mileage. (312) 672-6076. 7/84 For Sale- Two 1980 International Harvester Cub Cadet 782 Tractors, and two combines that aerate, roll and seed simultaneously. Sold Sepa-rately or together. 804-460-1100 7/84 GET ACQUAINTED PRICES - ENVYŽ fertilizers, micronutrients, and adjuvants add profit to your turf care line. Call or write for prices and info. Liberal distributor discounts. National Liquid Fer-tilizer Corporation, 3724 West 38th Street. Chi-cago, IL 60632. (312) 254-3115. TF REMEMBER THAT NAME! One of these days you're going to be faced with the decision of buying a new commercial rotary mower. When that time arrives there's one name to remember. SCAG! The overall design has been engineered to be clean and simple by a recognized leader in commercial design ... Dane Scag. The Scag machine is k built to work harder, last longer .... and sell for X substantially less. We've gone back to the basics without \ sacrificing performance, quality or operator comfort. The Ł£% unit wi" (,e,iver 3 h'9h|V professional cut at a price you will be able to live with long after you \ have made the purchase. 48" and 61" machines are sold and serviced thruout the U.S. and ^ I Europe. See your nearest Scag dealer or contact us for more information. .V^^lfcw SCAG POWER EQUIPMENT, INC. P.O. Box 589 Elm Grove. WI 53122 414-544-4090 SALEŠSALEŠSALEŠHannay 12 volt base mount reel motors, $100.00 (new). Regular $160.00. FMC (John Bean) parts and pumps at discounted prices. Hypro pumps parts and accessories at 25% discount. Call: Strong Ent., Inc.. Collect: (305) 264-5525. TF CLOSEOUT SPECIAL! Save your back issues of LAWN CARE INDUSTRY and save money at the same time. We're closing out our line of perma-
nent binders at the special low price of two for only $7.50! (This is a $7.00 savings over our regular price plus postage and handling.) Orders will be filled as long as our supply lasts - quantities are limited. Order your binders today from. Book 
Sales. HBJ PUBLICATIONS, One East First Street, Duluth, MN 55802 TF HELP WANTED BRANCH MANAGER AND ASSISTANT MAN-AGER-First class expanding company desires a Branch Manager and Assistant Manager for the 
Midwest and Southern markets. Applicants must 
have chemical lawn care experience. Excellent 
salary and benefits. Send resumes to LCI Box 107. TF Green Lawn Division of Western Farm Service is looking for experienced lawn care people to work 
in their newly expanded Southern California 
areas. Full benefit plan including retirement. In-come commensurate with experience. Expanding rapidly. Excellent opportunity for management. 
Send resume to Western Farm Service, PO Box 1307, Oxnard, CA 93032, c/o Ron Carruth. 9/84 BUSINESS OPPORTUNITIES Landscape Design, Installation and Maintenance. 
Established 21 years. All equipment and customer list. Prestigious coastal community. Sales: 
$100,000 + Asking $45,500. Write Landscaping, PO Box 132, Taunton, MA 02780. 7/84 Wanted "Wanted to buy by ex-Lawn King dealer; model 126 or 128 Cub Cadet tractor and lawn combine. Contact Roger Jenkins at (914) 883-6385, or PO Box 3, Clintondale, NY 12515" 7/84 Order now. Only $119.95. Fast shipment available. We'll even pay the freight. To order or for a free color brochure, call toll 
free 1-(800) 255-5256. In Kansas, call 913-649-5525. ŁS KAIX) 4-2038 Kalo. Inc . 4550 West 109th Street. Overland Parte, KS 66211 Circle No. 107 on Reader Inquiry Card Keep Fertilizer Dry and Prevent Costly Spills with the 'SHOWER CAP" by Lawn Tech Circle No. 117 on Reader Inquiry Card Ł Spray fast, easy. Cover more in less time. Ł Spray a few pints or up to 5 gallons. Ł Lightweight, dura-ble construction. Ł Polypropylene parts absolutely will not rust. Ł Comfort contoured, fully adjustable. Ł Adjusts for broad coverage or pin-point accuracy. Ł Lever action pump adjusts for right or left hand operators. Ł Order direct and save. Not available in stores. Ł Money back guarantee. Ł Durable, see-thru vinyl cover fits most professional quality spreaders Ł Completely waterproof and spillproof Ł Easy to attach Š just slip it onto spreader Ł Secure fit prevents spills Š avoids burnout and product loss Ł Simple, 1-piece construction Ł Folds up for convenient storage Ł Limited 1-year warranty Pat. pending Ca— or wrjte. (216) 937.5517 Our covers fit the following: Ł Scott'sR7X l^lg) m a P O. Box 206 Lesco Bicon Cyclone JCWLf-J- AvQn La|< Q *Pyker teC/L 44012 Must specify make & model when ordering. Circle No. 108 on Reader Inquiry Card HELMINTHOSPORIUM LEAF SPOT SCLEROTINIA DOLLAR SPOT RHIZOCTONIA BROWN PATCH FUSARIUM PATCH n disease problems nto prams with :Or 26019 funqicide. customers. And CHIPC0 26019 is the ideal product to help you do both. The selling proposition: ci beautiful. CHIPCO 26019 is the only fungkkfle you need. 16019 fungicide* It can be used safely on all lawn Selling disease control is a great grasses nationwide to control the way to boost profits and attract new major turf diseases like leaf spot, dollar spot, fusarium and brown patch. Highly effective and long-lasting, CHIPCO 26019 fungicide fits into your treatment schedule 
and reduces callbacks. In short, when you've got Everything you do for a'customer CHIPCO 26019 on the shelf, you're is designed to create a beautiful ready lor business. lawn. TUrf diseases look bad...and that can make you look bad. A pro-grammed approach that includes an effective, long-lasting fungicide 
like CHIPCO 26019 keeps your customers satisfied. Send for FREE booklet on how to sell disease control. We've put together a booklet that details lots of effective techniques and tools for selling disease control to your customers...and delivering it with effective, long-lasting 
CHIPCO 26019 fungicide. TVirf Fungicide CHIPCO 26019 WONG CARE OF BUSMESS Send to: Rhone-Poulenc Inc. CHIPCO Fungicide Lawn Care Center P.O. Box 125 Black Horse Lane Monmouth Junction, NJ 08852 Please send FREE How to Sell Lawn Disease Control booklet to: NAME TITLE. COMPANY. ADDRESS. 
CITY. . STATE ZIP. I I 
I 
I Don't Simply Fertilize Your Turf... Nourish It With Quality W Nitrogen Even Sustained Growth Healthier Turf Decreased Thatch Build-Up Nonburning And Nonstreaking Slow, Predictable Release By Soil Bacteria To Provide Nitrogen When Most Needed Fewer Applications Per Year Are Required Constant 
38% Nitrogen Reduces The Risk Of Nitrate Contamination Better 
Root Development Always look for the NITROFORM logo It's your assurance of a high quality Nitrogen Resists Leaching Even In Sandy Soil #NOR-AM NOR-AM Chemical Company, 3509 Silverside Road, P.O. Box 7495, Wilmington, DE 19803 'Registered trademark of Schering AG West Germany