SEED New bluegrass cultivar released for production Merit Kentucky Bluegrass has been released to International Seeds Inc., Halsey, Ore. for pro-duction and marketing on a world-wide basis according to company president, J.L. Carnes. I.S.I, products manager Harry Stalford said that Merit produces a uniform, dark green, dense turf of high quality that in tests has performed equal to or better than some of the well-known varieties. Merit was also recently approved for inclusion on the 
OECD approved cultivar list. The seed is licensed for sale in Canada as Regent Kentucky Bluegrass and has been tested in 
a variety of Canadian locations since 1972. ŁŁŁŁŁ NOVEMBER 12-14 Property oí JAMES B. BEARD Soil, Crop Sciences Dept* POWER EQUIPMENT Rise in housing starts will boost sales in 1982 While shipments of walk-behind power mowers, lawn trac-tors/riding mowers, garden trac-tors, rotary tillers and other selected lawn and garden equip-ment are expected to decline in the 1980 and 1981 model years, a strong rebound is projected for the 1982-84 period. This projection is contained in a recent 10-year outlook prepared by Chase Econ-
ometrics, Inc. for subscribing members of the Outdoor Power Equipment Institute. The said rebound reflects the belief of most economists that the post-World War II baby boom 
children are approaching the nest-building stage and will be purchasing new homes from 1981-84, according to the study. However, while housing starts will improve modestly, high mortgage rates will effectively 
price many families out of the housing market. In the short term, Chase predicts a 10 percent inflation rate during 1981, a significant portion of which will be in higher food prices resulting from the heat wave suffered by many areas of the Southwest, earlier this year. Long-term projections show a T^ P Ł IT /n a Terns A&M Univ. p Professional Lawn Care Association 01 America Conference and Trade Show set for Nov. 12-14 in Louisville, Ky. Final plans are being completed by lawn care businessman, ex-hibitors and staff for the first 
Professional Lawn Care Associa-tion of America Conference and Trade Show to be held Nov. 12-14 at the Commonwealth Con-
vention Center in Louisville, Kentucky. For information about attend-ing, contact: Jane Stecker, PLCAA, Suite 1717, 435 N. Michi-gan Ave., Chicago, IL 60611. Or call (312)644-0828. There will also be registration at the door on all three days of the conference and show. Exhibits manned by manufac-turers and suppliers to the lawn care industryŠwith information and displays of their equipment and products Š will open 8 a.m. 
on Wednesday, Nov. 12. Exhibits will be open for two-and-a-half days at specified times. Speakers and topics for the three-day conference include: "One Stop, Two Sales," a seminar on selling related and unrelated services in addition to the basic lawn care program, led by Richard L. White, president of 
Village Green Ltd., Chicago, and Robert F. Parmley, president of Tempo 21, Inc., Wheeling, 111. "Is Your Business Plan Set for L4WN Ér ^Ml ^mÊServing lawn maintenance § j&M LgffLi and chemical lawn ^ #T|I % I care professionals. INDUSTRY OCIOBER 1980 Ł VOL. 4, NO. 10 Ł A Harvest Publication continued period of slow growth in GNP through the 1980's as the 
economy approaches full 
employment in 1990. Consumer prices are expected to rise at a 6.5 percent average rate throughout the decade, while consumer expenditures as a per-cent of GNP will decrease slightly. Those desiring information on subscribing to the Chase Econ-ometric Forecasting Program should contact: Norman F. Sharp, OPEI, 1901 L Street N.W., 
Suite 700, Washington, D.C. 20036, 202-296-3484. QUICK STARTS Mallinckrodt introduces new pesticides page 2 PLCAA trade show product preview page 6 Controlling greenbug aphid page 16 How much spray to cover a tree? page 17 Controlling accounts receivable page 19 Customer-proof disease identification page 21 MEMOS 2 COST CUTTINGS 14 NEWSMAKERS 15 TOOLS, TIPS & TECHNIQUES 17 MEETING DATES 18 MONEYWISE 19 PRODUCTS 20 MARKETING IDEA FILE 21 PULSE REPORTS LCI survey charts second quarter buying Almost 64 percent of respondents to a recent survey conducted by LAWN INDUSTRY said they spent an average of $4,039 apiece on dry-applied turf fertilizer during the second quarter of this 
year Š the months of April, May and June. Almost 22 percent of the respondents said they purchased 
an average of $6,628 worth of liquid-applied turf fertilizer dur-
ing the same period. Results for this second quarter Pulse Report are based upon figures submitted anonymously 
by 147 respondents. This repre-sents a 35 percent response to questionnaires mailed to readers of LAWN CARE INDUSTRY market research manager Clarence Arnold. The results in the dry-applied fertilizer category would project Second quarter buying 1981? Here's How To Do It," a seminar on budgeting, financing the plan, monitoring cash flow, by Steve Derrick, president of Latick, Inc., Normal, 111. "Moving Toward the Com-puter," a seminar on selecting computers, vendor respon-sibilities, reasons for failure, management information, case history costs, work sheet exer-cise, by Dennis McNichol, presi-
dent of Computer Applications Technology, Inc., Bethesda, Md. "Your New Employe, Will He Represent You Well? What He 
Really Needs To Know," a seminar on basic training alter-natives for proper field representation by the applicator, 
by Gordon L. Ober, vice presi-
dent of Davey Lawnscape, Kent, 
Ohio. "Direct Mail is the Only Way To Go," a seminar on direct mail how-to's, including cost per in-quiry versus alternative media, by J. Martin Erbaugh, president 
of Lawnmark, Inc., Peninsula, 
Ohio. "Controlled Release Nitrogen Sources for the Lawn Care In-dustry," a seminar on the com-parison of agronomic character-istics of various controlled release nitrogen sources available to liquid and dry ap-to pafle 5 to $25 million worth of purchases by the total readership of LAWN INDUSTRY, Arnold said. The results in the liquid-applied fer-tilizer category would project to $14 million worth of purchases for the second quarter. In the pre-emergence herbi-cide category, 55.1 percent of the respondents said they purchased an average of $2,849 worth of product, for a readership pro-jection of $15 million. In the post-emergence herbi-cide category, 49.0 percent of the respondents said they purchased 
an average of $3,051 worth of product, for a readership pro-jection of $14 million. In the turf fungicide category, 43.5 percent of the respondents said they purchased an average of $658 worth of product, for a readership projection of $2.8 
million. In the turf insecticide category, 49.7 percent of the respondents said they purchased an average of $2,744 worth of product, for a to pajfe 4 Z*rQLL XI HQ-lawn care industry, s( t of a continuing series ( N0I1V1S 393 11D3 magement problems thj A INC) WV xi ery day. Topics for thf IDS 1I0S 3 dOaD 30 id30 ' H 1 30bd aav30 S3wvr da -8iV-lia3 HI -sx-qnzi 91 zttmn PRODUCT SAMPLE PURCHASING AVERAGE PURCHASE PROJECTION TO LCI READERSHIP Dry-applied fertilizer 63.9% $4,039 $25 million Liquid-applied fertilizer 21.8 6,628 14 million Pre-emergence herbicide 55.1 2,849 15 million Post-emergence herbicide 49.0 3,051 14 million Fungicide 43.5 658 2.8 million Ł ^fff^ticide 49.7 2,744 13 million 55.8 2,056 11 million amendments 34.0 3,386 11 million BEAkD COLLECTION ulse Reports 2 FOLIAGE ~~ Better disease, insect | control for ornamentals o Better control of disease and damaging insects may be had with the aid of three newly-registered formulations available from Mallinckrodt, . Inc., St. Louis. Mo. PC £ Zyban®, one of two new § fungicides recently introduced z by the company, combines a con-ga tact fungicide, zinc and < manganese complex of z ethylenebis dithiocarbamate, 
£ and a systemic fungicide, Ł-j thiophanatemethyl, for control of a broad range of diseases. Zyban is recommended for control of 
petal blight on azaleas and rhododendrons, anthracnose on 
dogwoods and pansey, cedar-
apple ruse on ornamental 
crabapple, volutella blight on 
pachysandra, and other diseases such as leaf spot, rust and pow-dery mildew that plague or-
namentals. Another new fungicide is Truban®5G, a new granular form of the widely-used soil drench fungicide. The five percent granular material, which has been found to be effective in ap-plication on a host of foliage plants, should be applied at a ratio of 10 ounces of Truban5G for each cubic yard of soil, ac-cording to the manufacturer's in-structions. The new product features virtual dust-free ap-plication. Dymet® is the first insecticide formulation to be introduced by Mallinckrodt for control of in-sects on ornamental plants. The insecticide is labeled for control 
of such insects as aphids, cater-
pillars, mealy bugs, mites, rose 
chafers, leaf hoppers, thrips, 
armyworms, webworms, leaf skeltonizers, sawflies, lacebugs, 
whiteflies, cankerworms, bag-worms, moths, dipterous leaf-miners and beetles on a broad 
range of ornamental plant 
materials. Applications at the rate of 2-3 quarts per 100 gallons of water should begin at the first ap-pearance of the insects and be repeated at intervals of seven to 14 days as needed. For further information on any of these new formulations con-tact: Jacob Jost, business manager, Ornamental Products, 
at 314-895-5034, or write Mallinckrodt, Inc., P.O. Box 5439, 
St. Louis, MO 63147. WWN GIRE INDUSTRY Editor/Associate Publisher: ROBERT EARLEY Assistant Editor: DAN MORELAND, KATHLEEN MILGATE Graphic Director: RAYMOND GIBSON Communications & Promotion: NANCY WILKINSON Research Manacer: CLARENCE ARNOLD Advertising Production: CHRIS SIMKO Editorial Secretary: KATHY COAD MARKETING/SALES Circulation Manager: ROSALIE SLUSHER (216) 651-5500 Circulation & List Rental: SHARON JONES (216) 651-5500 Marketing & Merchandising Services: FRAN FRANZAK (216) 651-5500 New York Office: (212) 421-1350 757 Third Avenue, New York, N.Y. 10017 Southern Office: DICK GORE (404) 233-1817 3091 Maple Dr., Atlanta, Ga. 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DOROTHY LOWE (216) 651-5500 9800 Detroit Ave., Cleveland, Ohio 44102 CORPORATE OFFICERS Chairman: JAMES MILHOLLAND JR. President: VAL BRADLEY Senior Vice President: DAYTON MATLICK 
Senior Vice President: CHARLES QUINDLEN LAWN CARE INDUSTRY (USPS 397250) is published monthly by The Harvest Publishing Company, a subsidiary of HBJ Communi-cations and Services, Inc., at 9800 Detroit Ave., Cleveland, Ohio 44102 (216) 651-5500. Copyright 1980 by The Harvest Publishing Company. All rights reserved. The contents of this publication may not be reproduced either in whole or in part witnout consent of copyright owner. Controlled circulation postage paid at Cleveland, Ohio. SUBSCRIPTIONS: to Lawn Care Industry are solicited only from owners, managers, operators, buyers, agronomists, technicians, dealers, distributors and manufacturers of products associated with the lawn care and maintenance business. Position and company connection must be indicated on subscription orders. Publisher reserves tne right to approve all subscription requests. Single copy cost $1.00 for current issue. All back issues $1.25 eacn. Foreign $1.25. Sub-scription rates: $12.00 one year, $20.00 two years, $25.00 three years. Group and foreign air mail rates available on request. SUBSCRIBERS: Send change-of-address notices, correspondence regarding subscription service to Fulfillment Manager, Lawn Care Industry, 9800 Detroit Ave., Cleveland, Ohio 44102. Change of Address notices should be sent promptly, provide old as well as new address, attach address label from recent 
issue. Pfease allow one month for change of address to become effective. POSTMASTER: Please send form 3579 to Fulfillment Manager, Lawn Care In-dustry, 9800 Detroit Ave., Cleveland, Ohio 44102. Harvest Business Publications Division Magazines include: WEEDS TREES & TURF. PEST CONTROL, NPCA Extra, GOLF BUSINESS. Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond tne control of publisher affecting production or delivery in any manner. MEMOS Small business compensation: Could the Internal Revenue Service (IRS) decide that a given salary for a small business president is too high Š and force the executive to take a pay cut? Could a bank limit a small business president's compen-sation package as a condition for granting a loan Š and could it make the condition stick, even if sales and profit margins 
justify an increase? The answer to both these questions is "yes", unless the president in question can point to comparative data on com-pensation practices for small business presidents which in 
the IRS case, for example, justifies the high salary level or, in the bank situation, supports a salary increase. Up until recently such data was simply not available. Now for the first time, a 135-page report published by Growth Resources, Inc., a Peabody-Mass. management consulting 
firm, surveys executive compensation levels and practices in manufacturing, technology and service companies in the $250,000 to $20 million in sales range. Included in the report is comparative information on salaries, bonuses, total compensation, company cars, medical payments, club memberships, deferred income and 
ownership levels. For the first time in any executive compen-sation study, officer salaries are pegged to company profit-ability. There is also data on: How small companies design management jobs; executive positions customary in various 
types of smaller businesses; executive stock options; and how 
the IRS determines what is or is not reasonable compensa-
tion. The report is designed to assist presidents in daily manage-ment practices and in making critical decisions about their 
compensation packages and those of key subordinate of-
ficers. It is particularly useful as support data to bring a board of directors or financial institution, says Richard J. Bronstein, president of Growth Resources. The report is available from: Growth Resources, 1 New-bury St., Peabody, MA 01960. Nine-digit zips: Mail marketers are not sure bigger means better when it comes to expanding the familar Zip code to nine digits from five next year. Tinkering with Mr. Zip has, some observers suggest, put mailers right back where they were in 1963 when the Zip system was first rolled out: Suspicious and wary. "I just think it's another boondoggle," J.A. Epstein told Advertising Age recently. He is president of Mailmen, Inc., Hauppage, N.Y., and chairman of a major mailer association, the Association of Third Class Mail Users. But the potentials for pinpointing targets Š one side of a city block may qualify for a nine-digit Zip number Š have generated optimists as well. Michael McSweeney, senior vice president of Metromail, a major mailing list house based in_ Lombard, 111., said: "In years to come, both for the Postal Ser-vice and for marketers, the nine-digit Zip code has to be a tre-mendous boon." Whatever doubts mailers have, the Postal Service sees the nine-digit Zip code Š created by adding four digits to existing Zip numbers Š as a logical next step in automation. The nation's 36,000 Zip codes will each have 10,000 new sub-units. That is a total of 19 million nine-digit codes, one for every six households and businesses in the country. Population grows in South and West: The South and West accounted for 86 percent of the U.S. population growth in the 
past decade, according to U.S. Census Department figures. 
Further census figures indicate that these two regions will ac-count for 77 percent of the U.S. population growth in the next decade. States reporting the highest rate of growth include Florida (27.1 percent), Arizona (27 percent), Colorado (20.8 percent), Nevada (20.8 percent), Alaska (19.2 percent), Utah (18.9 per-cent) Idaho (18.8 percent), New Mexico (17.4 percent), Texas (16.3 percent), and Wyoming (16.2 percent). July housing starts up: The federal Commerce Department said starts of new, private housing rose 4.8 percent in July af-ter a sharp 33.3 percent rebound in June. But at a seasonally adjusted rate of 1,266,000 units, the level of starts for July was still 28.2 percent below a year earlier. The department said permits for new housing construction rose 15 percent in July, an indication that the two-month-old recovery will continue for at least another month. But several housing experts said rising mortgage rates, which already exceed 13 percent in some areas, could make it one of the shortest recoveries on record. Turf-type Perennial Ryegrass Was the Grass Good Enough for the Super Bowl and Rose Bowl Derby is the turf-type Perennial Ryegrass that does all things well. That's why it was chosen to form the turf at Super Bowl XIII and Super Bowl IX as well as the 1980 Rose Bowl game. Derby was a logical choice because it was tough enough to take a pounding and yet remain handsome enough for the piercing eyes of the television cameras. Yet Derby is also the perennial ryegrass that thrives when cut consistently to 3/16th inch on golf putting greens or at either 1 inch or IV2 inches for general turf use, such as home lawns, parks and playgrounds. A disease-resistant variety, Derby will germinate in a week or less under ideal conditions. It responds rapidly to fertilization and mixes well with other fine-bladed grasses. Derby is also the top choice for the overseeding of dormant Bermuda grass in the Southern U.S. a ^,0, igi inTERnHiionnii seeds, inc. P.O. Box 168. Halsey, Oregon 97348 Telephone (503) 369-2251 Ł TWX 510/590-0765 Write 116 on reader service card Here's what you can expect from Derby Perennial Ryegrass Ł Germinates in a week or less under ideal conditions Ł Mows beautifully Ł Thrives when cut to 1 inch, 1V2 inches or 3/16th for specialized uses Ł Holds its very dark green color even during chilly Southern winters Ł Responds rapidly to fertilization Ł Never, never needs pampering Ł Mixes nicely with other turf-type grasses Ł Is a disease-resistant variety 4 PULSE REPORTS from paHe 1 Š readership projection of $13 c million. In the tree insecticide cate-gory, 45.6 percent of the respon-dents said they purchased an average of $1,452 worth of pro-duct, for a readership projection of $6.4 million. In the turf seed category, 55.8 percent of the respondents said they purchased an average of $2,-056 worth of product, for a read-ership projection of $11 million. In the sod category, 44.2 per-cent of the respondents said they purchased an average of $2,873 worth of product, for a read-ership projection of $12 million. In the tree fertilizer category, 34.7 percent of the respondents 
said they purchased an average 
of $654 worth of product, for a readership projection of $2.2 million. In the tree category, 44.9 per-cent of the readers said they pur-chased an average of $9,591 H U O >-OC H C/3 D Q 
2 w oc < u 2 < worth of product, for a read-ership projection of $42 million. In the ornamentals category, 48.3 percent of the respondents said they purchased an average of $13,883 worth of product, for a readership projection of $65 
million. In the soil amendments cate-gory, 34 percent of the respon-dents said they purchased an average of $3,386 worth of pro-duct, for a readership projection 
of $11 million. In the less-than-10-h.p. tractor category, 4.76 percent of the readers said they purchased an average of $3,671 worth of pro-duct, for a readership projection of $1.7 million. In the 10-to-20-h.p. tractor cate-gory, 8.16 percent of the readers said they purchased an average of $4,257 worth of product, for a 
readership projection of $3.4 million. In the 21-to-30-h.p. tractor cate-gory, 4.76 percent of the readers said they purchased an average of $3,727 worth of product, for a readership projection of $1.7 
million. In the 31-to-50-h.p. tractor cate-gory, 4.76 percent of the readers said they purchased an average of $10,476 worth of product, for a 
readership projection of $4.8 
million. In the larger-than-50-h.p. trac-tor category, 2.72 percent of the respondents said they purchased an average of $20,744 worth of product, for a readership pro-jection of $5.5 million. In the rotary self-propelled mower category, 27.9 percent of the respondents said they pur-chased an average of $1,962 worth of product, for a read-ership projection of $5.3 million. In the reel self-propelled mower category, 3.4 percent of the respondents said they pur-chased an average of $9,199 worth of product, for a read-ership projection of $3 million. In the rotary tractor-drawn mower category, 2.04 percent of Monsanto Cleaning up a weedy fairway doesn't have to be a slow, messy job for youŠor a hardship for your golfers. Roundup* herbicide helps make renovation fast and efficientŠas Grounds Superintendent Dave Portz discovered last year. "If we had chosen to plow the course under, we would've had to close it',' Dave says. Instead, he applied Roundup on 14 weedy fairways, and reopened the course the same day. While Roundup worked, the members played over the dying turf, with no problems. The membersŠand DaveŠliked that. They were glad, too, that Roundup won't wash, leach or volatilize to injure desirable plants along the fairway. Dave simply took precautions against spray drift. This year, reach for Roundup to control many tough weeds. It can make turf renovation fast and efficient for youŠand leave a lot more playing time for your golfers. For literature, call 1-800-621-5800, or in Illinois, 1-800-972-5858. ALWAYS READ AMD FOLLOW LABEL FOR ROUNDUP RI-8011D Roundup* is a registered trademark of Monsanto Co. © Monsanto Company 1980 There's never been a herbicide like this before. the respondents said they pur-chased an average of $6,428 worth of product, for a read-ership projection of $1.2 million. In the reel tractor-drawn mower category, 2.04 percent of the respondents said they pur-chased an average of $508 worth 
of product, for a readership pro-jection of $100,000. In the flail tractor-drawn mower category, 1.36 percent of the respondents said they pur-chased an average of $776 worth of product, for a readership pro-jection of $100,000. In the irrigation pump cate-gory, 10.2 percent of the respon-dents said they purchased an average of $1,151 worth of pro-duct, for a readership projection 
of $1.1 million. In the irrigation sprinkler cate-gory, 23.8 percent of the respon-dents said they purchased an average of $2,007 worth of pro-duct, for a readership projection 
of $4.6 million. In the irrigation pipe category, 17.7 percent of the respondents 
said they purchased an average of $1,317 worth of product, for a readership projection of $2.3 
million. In the irrigation controls cate-gory, 10.9 percent of the respon-dents said they purchased an 
average of $1,197 worth of pro-
duct, for a readership projection of $1.3 million. I REFERENCES Tech guides outline EPA waste regulations J. J. Keller & Associates Inc., In-ternational Technical Pub-lishers, has announced the release of two new hazardous waste management guides to pro-vide companies with all the in-formation they need to comply with the EPA's "Resource, Con-servation and Recovery Act," which deals with the proper han-dling and disposal of hazardous 
wastes. The Hazardous Waste Management Guide gives com-
panies a total overview of their responsibility in the proper han-dling of hazardous wastes. In a simple, easy-to-use format, it gives them a complete manage-ment compliance program for identifying, monitoring, treating and disposing of hazardous wastes as defined by the RCRA 
and administered by the EPA. 
Special sections list all related EPA regulations, state regula-
tions and single-source reference materials. The Hazardous Waste Services Directory provides vital infor-mation on firms involved with hazardous waste disposal prob-lems. Included in this essential directory are listings for haulers 
of hazardous wastes, processors, disposal sites, laboratory facilities and consulting services. All information is listed alphabetically by state, city and name of firm. The 600-page directory is available at a cost of $49.00 each. Cost for the 800-page waste management guide is $69.00 per copy. Optional supplementation is available for both manuals. For further information con-tact: J.J. Keller & Assoc. Inc., 145 W. Wisconsin Avenue, Neenah, WI 54956, 1-800-558-5011. When Dave Portz renovated 14 fairways with Roundup*, the members played the same day he sprayed. CO co' 3 0) O ? O CD o c 3-o CD O CD <" o o 3 5" c CD ® O CD 3 o 5 ° CD û) Q. C CO *o >-0 If o® Ò z o 8 $ n z o I CD Û-^ S ® SS. co 3 «0 £ CO CO u CO ? 1 3 3 CD 8 2 <S 8 <o City Mail To Compan Name Your Title First Initial _ -Š Š Š Š Š a> Š _ Š Š Š Š Š Š Š -Š Š M in -Š Š Š CD Š Š Š Š Š Š Š Š -Š Š ss ro 2 S S 2 ai filili ti I Sigliti liSrtfi! I"* Ufi i ûn ìi IIIs OCTOBER 1980 (Expires in 60 days) reader service card Use this card to obtain more information...fast. NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES < CL LU tr CO CO UJ z CO Z> CD B For information about attending the first Professional Lawn Care Association of America Conference and Trade Show November 12-14 in Louisville, contact: Jane Stecker PLCAA Suite 1717 435 N. Michigan Ave. Chicago, Illinois 60611 312-644-0828 PLCA Afrom page 1 plicators, by Dr. Charles H. Darrah III, senior research agronomist, ChamLawn Corp., Columbus, Ohio. "How To Pay Your Ap-plicator, " a seminar on company strategies to satisfy federal Wage and Hour requirements, by attor-ney Richard Lehr, Birmingham, Ala. "Issues You Can't Avoid in the '80's," a seminar on legal liabilities, pesticide problems, collections, labor, government regulations, and safety, by Jerry Faulring, president of Hydro Lawn, Inc., Gaithersburg, Md. "Pesticide Usage in the 480's," a seminar on challenges and problems facing the lawn care 
industry, by Dr. Roger C. Funk, Davey Tree Expert Co. and 
Davey Lawnscape, Kent, Ohio. "Expansion: Ways, When, Where," a seminar on market analysis, timing and means of branching, splitting, acquisitions, hybrids, by Doug Baker, ex-ecutive vice president, Leisure 
Lawn, Inc., Dayton, Ohio. "Advertising Media: Take Your Pick," a seminar on how-to's, costs and experience on television, radio, newspaper, direct mail, outdoor and other forms of lawn care advertising, by Bob Earley, editor of LAWN CARE INDUSTRY. At press time, exhibitors in-cluded: Mobay Chemical Corp., Kansas City, Kansas; Interna-tional Spike, Inc., Lexington, Ky.; American Pelletizing Corp., Des Moines, Iowa; The Andersons, Maumee, Ohio; International 
Seeds, Inc., Halsey, Ore.; USS 
Agrichemicals, Atlanta, Ga.; Lof ts-Kellogg Seed, Inc., Milwaukee; Encap Products Co., Mount Prospect, 111.; FMC Corp., Agricultural Machinery Div., Jonesboro, Ark. Also: Torco Equipment Co., Louisville; Rhone-Poulenc, Inc., Monmouth Junction, N.J.; Ashland Chemical Co., Co-lumbus, Ohio; Echo, Inc., North-brook, 111; Diamond Shamrock 
Corp., Cleveland, Ohio; Mon-
santo Agricultural Products Co., St. Louis; Du Pont Co., Wilmington, Del.; O.M. Scott & Sons, Marysville, Ohio; Boots-(o page 6 MEDIA PLCAA stresses need for fall lawn program As part of its continuing cam-paign to promote the necessary and vital services provided to the 
consumer by professional lawn 
care companies, the Professional Lawn Care Association of 
America recently distributed an informative press release to select suburban newspapers across the country, as well as 
consumer magazines and wire services. The release, which attempts to promote the industry by stressing the importance of a fall mainte-nance program for home lawns and the role of the professional lawn care company in this type of program, starts off by making the following pitch: Mark this down on your calendar: Fall is the best time to prepare for a beautiful lawn next summer, according to the Profes-sional Lawn Care Association of America. The release then goes on to ex-plain some of the most important reasons for consumers to begin such a fall treatment and mainte-nance program for their lawns. Ł September is the best month to reseed an existing lawn or start a new one with cool season 
grasses, since fall will allow several months of ideal plant development weather before the 
stresses of summer, as opposed to spring planting which permits only a month or two of good growing conditions before hot, dry weather arrives. Ł The lawn's root system is the key to success, and lawn care 
professionals are able to max-imize root development by ap-plying approximately two thirds of a lawn's annual nutritional re-quirements during fall and win-ter months, and only one third 
the rest of the year. Ł Research in the last 10 years has demonstrated clearly that root system development occurs readily in the winter. For these root systems to develop correc-
tly, adequate amounts of nitro-gen, phosphorous and potassium must be present in the soil, with 
December and January being the 
ideal months to fertilize. Ł Fall is an excellent time for weed control, especially for the broadleaf weeds, which grow most actively during October and November. Applying herbicides during these two months will therefore provide the most effec-
tive control of broadleaf weeds. The closing paragraphs are an effective call to action, again stressing the importance of sub-
scribing to a professional lawn care service, and including a "hot line" number where inter-ested consumers can get in touch with a local member of the PLCAA. To sum it up, quality lawns need considerable attending dur-ing the time when many people think a lawn is dormant. Fall is 
the time for action. Many who 
want a beautiful lawn next year, 
without the work and anxiety that go with "do-it-yourself" lawn treatments, call in a profes-sional lawn care firm. Their peo-ple are trained to do a profes-sional job. No one has all the answers, but a professional lawn care firm concentrates time and effort in learning the most up-to-date techniques of developing a beautiful lawnŠand then apply-ing those techniques. Its person-nel continually update their technical knowledge by attend-ing educational seminars and workshops. Members of the Pro-fessional Lawn Care Association 
of America subscribe standards 
of business practice. C GREEN T J À Ł 1 Instructional ¿¿Technical Books tur£ book brochure featuring, the most popular references available on turf care and maintenance. Popular because they're written by experts, designed to use for years to come as field guides and refresher texts. Available only through Harvest Business Publications. Book Department 9800 Detroit Ave. Cleveland, Ohio 44102 Custom-made binder easily holds entire years copies of LCI magazine. Green binder with logo protects your magazines and gives your library a neat appearance. Magazines can be inserted as they are received....send check or money order to: (Add $1 25 per Binder Shipping Chg.) Allow 6-8 Weeks Delivery. LAWN CARE INDUSTRY 9800 Detroit Ave. Ł Cleveland, Ohio 44102 Durability and dependability... we guarantee it! PC 200 gallon Divided Tank creating 2 separate 100 gallon compartments shown above with FMC John Bean 10 GPM pump with pressures up to 500 PS! (also available with Hypro Roller Pump) The TUFLEX manu factoring process al-lows a five year war-ranty on all tanks. is the only manufacturer to spe-cialize in seamless fiberglass spray tanks specifically for the pest control and lawn care industry. Remember when craftman-ship was an art... at Tuflex it still is! The exclusive Tuflex process carries a full five year warranty on all handcrafted seam-less fiberglass tanks. For economy prices and more information on our complete line of tanks, write or call now: Tuflex Manufacturing Company PO Box 13143, Port Everglades Station ^ Fort Lauderdale, Florida 33316 Phone 305/525-8815 ^ Plant Location: 800 Eller Drive, Port Everglades in Fort Lauderdale H U 
O > OC H cß D Q Z W c* < u z < hJ PLCA A from page 5 Hercules Agrochemical Co., Wilmington, Del.; Estech General Chemicals Corp., Win-ter Haven, Fia.; CLC Labs, Inc., Columbus, Ohio. Also: Lakeshore Equipment & Supply Co., Elyria, Ohio; Northrup-King Co., Minneapolis; Stauffer Chemical Co., Westport, Conn.; Lebanon Chemical Corp., Danville, 111.; W.A. Cleary Chemical Corp., Somerset, N.J.; Heimerdinger, Inc.; TUCO Div. of Upjohn Co., Kalamazoo, Mich.; Dow Chemical Co., Midland, Mich.; Professional Turf Specialties, Inc., Normal, 111.; LAWN CARE INDUSTRY magazine; and National Fertil-
izer Solutions Association. This 
is a partial list that was available 
at press time, more companies 
are still being processed for attendance. Registration was $30 for mem-bers until Sept. 15 and $35 each after Sept. 15. For non PLCAA 
members, registration was $45 before Sept. 15, and $50 each af-ter Sept. 15. Following is a preview of what some exhibitors at the PLCAA Convention and Trade Show will be exhibiting in their booths Nov. 12-14. PLCAA PREVIEW W.A. Cleary to offer complete lawn line W.A. Cleary Chemical Corp. has been in the pesticide business for ornamental turf mainly for golf courses since 1946. It has a complete line of fungicides, in-secticides and specialty chemicals to take care of all the needs of the lawn care busi-
nessman. The latest development of Cleary is a revolutionary process (patent pending) for the pro-duction of Flowable Liquid Urea-Form, called FLUF. It is a FLOWABLES TOMORROWS TECHNOLOGY TODAY uHKLEfircY CHEmilCRlL CORPORATION 1049 SOMERSET ST SOMERSET NJ 0M73 Ł (»1)247 9000 microcrystalline dispersion of soluble and water insoluble slow release reacted urea. This product and the com-pany's complete line will be ex-hibited at the Professional Lawn 
Care Association of America Beautified lawns. Satisfied customers. RYAN LAWNAIRE III RYAN THIN-N-THATCH ' Thins . .. weeds .. . opens soil for seeds. That's results from Ryan. Whether you use your aerators and power rakes in your turf maintenance business, or you rent them to first-time users, you're looking for the same day-in, day-out performance. You get it with quality Ryan® Turf-Care Equipment Because every piece of Ryan equipment has its roots in the golf course industry, where the name Ryan has stood for quality since 1948. And we build the same precision and accuracy into our lawn aerators and power rakes. The self-propelled Lawnaire® III, for example, makes it easy to aerate like a pro. Just fill the ballast drum with water to add up to 50 pounds of weight, and get up to 2V2" of penetration. The 19-inch width of the Lawnaire III Aerator helps you make quick work of big lawns, with 30 spoon tines penetrating the turf every 7 inches. Transporting the Lawnaire III is quick and easy, too, with the optional Tote Trailer. The gutsy 7-hp Ryan Ren-O-Thin® IV and economical 5-hp Ren-O-Thin III Power Rakes handle those big dethatching jobs with a wide 18" swath. Both feature a floating front axle and micro-screw height adjustment for setting the proper dethatching depth you need. And a choice of three optional blade reels let you, or your customers, dethatch according to turf conditions. The easy-to-operate 3-hp Ryan Thin-N-ThatchŽ makes dethatching less of a chore. It has a 15" cutting width and fold-down handle for easy transportation. Combine that with easily adjustable cutting heights and durable carbon steel flail blades and you've got a great rental machine. With Ryan lawn care equipment, you get more for your moneyŠand your customers do, too. To discover how easy it is to get professional results with Ryan, contact your local Ryan dealer. 81-CUR-4 RYAN EQUIPMENT Ł Day-In, Day-Out Performance 2031 Cushman, P.O. Box 82409 Lincoln. NE 68501 Call: 402-435-7208 Conference and Trade Show Nov. 12-14 in Louisville. Cleary has developed a unique flowable technology which now permits them to produce stable flowable fungicides such as systemic 3336-F, Spotrete-F and Bromosan-F. It has enlarged its technology to include such specialties as Sulfur-F, Limestone-F and Turfgro (flowable humates). The Limestone-F should be of particular interest to the lawn 
care industry because it is a smooth submicron dispersion of dolomitic limestone (six pounds per gallon) which when sprayed on a lawn gives instant pH ad-justment. The flowables are convenient and safe to use, the company said. They are more effective and more economical than wetta-
ble powders. Many other interesting prod-ucts fill out the line of the com-
pany. Trugreen for example is a solution of chelated iron, magnesium, potash and trace 
elements, everything necessary to promote chlorophyll pro-duction. There is also an acidulator-chelating agent to be used in localities where the water source is alkaline. There is an efficient 
silicon defoamer available, and a 
100 percent active wetting agent, as well as a powerful latex sticker which is non-phytotoxic to prevent transpiration or to hold fungicides and herbicides on the grass blade despite pending rain. Finally, there will be a valuable piece of literature available at the Cleary booth which details the art of tank mix-ing chemicals without incurring phytotoxicity and still get more 
effective broad spectrum control 
of pests. "Stop in and talk to our experts and learn about some new con-cepts which will enable you to perform more efficiently in your 
lawn care business," company president Barbara Cleary said. ŁŁŁŁŁŁŁŁŁŁŁ PLCAA PREVIEW Du Pont to premier lawn care movie Lawn care professionals visiting the Du Pont exhibit at the Profes-sional Lawn Care Association of America Conference and Trade Show Nov. 12-14 in Louisville 
will have the opportunity to talk about lawn diseases and their 
control with Tersan fungicides. Attendees will also see the premier showing of an 
educational movie on residential lawn care. Since diseases and their control are a relatively weak link in an otherwise strong chain of service and perfor-mance by lawn care companies, Du Pont believes the new film will be a useful training and business building aid for the 1981 lawn care season. For info about PLCAA show, contact: Jane Stecker PLCAA, Suite 1717 435 N. Michigan Ave. Chicago, IL 60611 312-644-0828 PLCAA PREVIEW N-K offers variety of turf seed mixes Northrup King Co., Minneapolis, will have information about a 
variety of its turf seed mixes available to the lawn care busi-nessman at its booth at the Pro-fessional Lawn Care Association 
of America Conference and Trade Show Nov. 12-14 in Louis-ville. Among the Northrup King products are: General Turf Mix Š economical for large general use areas where a utility turf is 
acceptable; Premier Turf Mix Š 
for areas requiring superior results produced by elite grasses. Lawn care businessman install-ing new lawns, residential and 
commercial developments, will benefit from this disease-
resistant mixture. Also, Swift & Sure Š designed for seeding and overseeding turf 
areas that require the vitality of grasses with improved disease resistance. Fast establishment 
and fine texture are highlighted. Shady Turf Š for problem areas with low light intensity, 
utilizing best shade tolerant varieties. Landscape Pro Mix Š designed with the professional landscaper in mind, for adapt-ability and quality under a wide range of conditions. For initial 
establishment of turf areas where management and environ-mental conditions are variable. Overseeder II Š high perfor-mance improved strains of Ken-tucky bluegrass and fine-leafed perennial ryegrasses combine to make this mixture a favorite for 
upgrading sparse turf areas. Ex-
ceptional establishment vigor 
and superior disease resistance. Medalist North Š two leading fine-leafed perennial ryegrasses 
produce quick, quality results for seeding in problem areas where fast establishment is particularly 
critical. The addition of elite bluegrasses makes this a particu-larly good mixture for high-
traffic areas where long-term quality is desired. A very clean mowing, disease-tolerant mix-ture. PLCAA PREVIEW Lyons to exhibit turf test kit The Lyons Turf Test Kit will be exhibited at the Professional Lawn Care Association of America Conference and Trade Show Nov. 12-14 in Louisville. Bill Lyons said: "As a busi-nessman, you cannot rely on guesses to sell your services. With our turf test kit you can demonstrate the spot to the customer. It instills confidence in 
your service. "A lawn care businessman is sometimes in a guessing game much like a fisherman who is Write 115 on reader service card guessing which lire to use. True, it is an educated guess based on past experiences, becoming more accurate with repetition. But, what about those tough ones when the right answer does not come easily? What about daily records to look back on? Remem-ber last June 28 when the weather was perfect? The sun 
was brilliant, and soil and sur-face temperatures soared, caus-
ing root failure and a loss of turf 
early in the lawn care season. "With the help of many lead-ing turf specialists we have edited a Turf Manager's Daily Score Card. It is simple, yet very complete. It takes only minutes to pencil in the data. 200 of these are furnished, loose-leaf in a good binder. "Arriving on the job ahead of the crew, the turf manager begins filling out the daily turf and weather report. First, check 
off the five phases of weather forecast for the day. Next, fill in the three phases of the previous day's and night's weather. High 
and low temperatures, and high and low humidities. These might 
just be right for leaf spot if cool and wet, on some grasses, or red thread on others. If the night's 
temperature and humidity added 
up total more than 150, look out 
for pythium. "Was the rainfall for the past week less than one inch? If so, advise those customers who have 
available irrigation water to turn it on and soak to one inch or more. For goodwill, how about furnishing the customer with a rain guage like the one in the test kit? "Was there a lot of dew this morning? Did the plant throw off a lot of nitrates? The Nitrate Dew Test is quite simple. Show your customers how to recycle that nitrated dew if they have a sprink-ler system. Just five minutes will send the nitrate back to the roots to be recycled. "Is the soil too wet to absorb li-quid fertilizer? The moisture meter in the kit will tell the per-
centage of saturation from the 
surface to eight inches. "Were you ever called to a customer's lawn because his turf turned brown? To tell him he failed to water adequately is to 
accuse him of being negligent. 
Say nothing. Show them with the moisture meter, letting the per-son read it himself. This is a good way to do it without insulting the person." The kit also offers equipment to report soil temperatures, a turf disease manual, soil equipment, ways to test clippings for N-P-K analysis, equipment to test thatch and pH and more. r-> ? Z n > 70 w z a c C/3 TO O n H No mixing, no burning, no hassle. Introducing FOLIAN®.. the easy-to-use liquid fertilizer that's safe and effective on any kind of turf. FOLIAN is a complete fertilizer. Its special formulation of N-P-K, sulfur and iron gets nutrients directly into grass tissue. And FOLIAN will not cause tip 
burn when used as directed. Convenient to use FOLIAN is the only turf-builder you'll ever need. It saves you time because there's no mixing or agitation required before using FOLIAN. And FOLIAN can be applied in more concentrated form than most other liquids. As a result, you can service more lawns per truckload with fewer wasted man-hours. A clear solution of the highest quality, FOLIAN won't settle out in your tanks. It's compatible with most pesticides, too. Greens lawns fast Because of its patented formulation and foliar activity, FOLIAN greens up turf 
quicklyŠfaster than dry fertilizers or suspensions. And at the recommended 
rates, FOLIAN supplies enough residual fertilizer in the soil to keep grass green and healthy for many weeks. Good for your business Your customers will love the results FOLIAN gives. And you'll appreciate FOLLAN's convenience. Best of all, FOLIAN makes your lawn care service more valuable. It means repeat business from satisfied customers and greater confidence in you. Give FOLIAN a try and discover how it can mean more green for both of you. To find out more about how to get started using FOLIAN, call toll-free 800-228-2178 Omaha, Neb., 800-446-1841/800-446-1845 Hopewell, Va. or write Allied Chemical Corporation, 
Dept. AG, Box 2120, Houston, TX 77001. Write 124 on reader service card ^J Chemical ^T Plant Foods FOLIAN complete liquid fertilizer. PLCAA PREVIEW TUCO to exhibit insecticides, fungicides TUCO Div. of the Upjohn Co., Kalamazoo, Mich, will be ex-hibiting its line of insecticides and fungicides at the Profes-sional Lawn Care Association of America Conference and Trade Show Nov. 12-14 in Louisville. Proxol 80 SP, an insecticide for lawns, has received label appro-val for reduced rates in the con-trol of cutworms, sod webworms and armyworms. The new low 
application rate is I-V2 ounces of 
Proxol per 1,000 square feet. This reduced rate of applying Proxol offers the flexibility of ad-
justing dosage to insect popula-tion pressures. Proxol can be used at higher rates for control of 
white grubs, as well as cut-
worms, sod webworms and 
armyworms. Acti-dione Thiram, RZ and TGF fungicides will also be ex-hibited. PLCAA PREVIEW Dow's Dursban label now includes billbugs Dursban insecticides are now labeled for billbug control, ac-cording to Larry Speer, product sales manager in Dow Chemical U.S.A.'s Agricultural Products Department. "This new labeling reflects our overall efforts to keep Dursban the lawn care professional's choice for turf care," Speer said. The addition of billbug to the labels Dursban 2E and 4E insecti-cides expands the number of in-sects controlled in turf to 15. Dow, based in Midland, Mich., will be exhibiting at the Profes-sional Lawn Care Association of 
America Conference and Trade 
Show Nov. 12-14 in Louisville. Along with the control of another insect comes the an-DURSBAN 2E DURSBAN 2E nouncement that Dursban insec-ticides can be used for perimeter treatments in programs designed 
to ward off invading insects. "Add to this the fact that you use only three-quarters of an ounce of Dursban 4E per 1,000 square feet of surface treatment, and you have one of the most versatile, effective and econom-ical insecticides on the market," he said. Marketed in two forms as Dursban 2E and 4E (twice the strength of 2E), these insecticides have been favorites among lawn care businessmen. Speer at-tributed this to their long 
residual control, cost effec-tiveness (about 50 cents per 1,000 square feet), and labeled broad-
spectrum activity. PLCAA PREVIEW International Spike's tree fertilizer Don't let fall go by without fertilizing your customer's trees, say many arborists. Trees have long been the neglected item in lawn care, says International Spike, Inc., Lexington, Ky., who will be exhibiting its Jobe's Tree and Shrub Spikes in its booth at the Professional Lawn Care Association of America Con-ference and Trade Show Nov. 12-14 in Louisville. Recent emphasis on air purification provided by trees plus their additional usefulness 
as noise and sight pollution 
barriers, have brought trees recognition for their value. Trees should be fertilized to grow strong and stay healthy, and fall is one of the times recom-mended. Cold, dry winter winds steal the life blood from trees and evergreens, say many au-thorities, because they remove moisture that cannot be replaced 
from frozen soil. When you fer-tilize your customer's trees in 
fall, plant food is absorbed by the while the tree or shrub is dor-
mant and stored in the plant. This helps prevent winter kill. Be sure to water your customer's trees and shrubs regularly all fall Š or stress that your customers do so Š but especially be sure they are watered thoroughly before the ground freezes. This 
water, plus the tree food, gives the tree a reservoir to use for How to choose the earlier spring growth. A practical way to fertilize is with Jobe's Tree and Shrub Spikes, the company said. It is a single spike of fertilizer that looks similar to a railroad spike. 
Five of them driven into the ground around a 20-foot tree are enough for a complete season. 
All you do is pound them into the ground and rainwater does the rest. Jobe's Spikes help develop the root system this fall, giving trees 
as well as shrubs the stamina to survive winds, rain, sleet, freeze and thaws of winter. They also give the tree an earlier start next spring because a reservoir of plant food is provided. Give your trees the treatment they deserve. A feeding this fall wili help see them through the rough winter months ahead. Jobe's Spikes make it fast and easy. PLCAA PREVIEW Full lawn line to be exhibited at Lakeshore booth The first Professional Lawn Care Association of America Con-ference and Trade Show Nov. 12-14 in Louisville will give lawn ap-plicators the opportunity to get the facts about a new product line from Lakeshore Equipment & Supply Co., Elyria, Ohio, home of LESCO products. Salesman at the Lakeshore booth will be explaining the benefits and uses of LESCO sulfur-coated fertilizers with LESCOSAN. Beginning this win-ter, Lakeshore will make this time and money saving combina-tion available so that lawn care 
companies may make controlled-release fertilizer and pre-emergence crabgrass and Poa an-9 nua applications in one step. Ap-plicators can also see the new LESCO Power Spreader at the show. Lawn applicators at the PLCAA convention may also stop at the Lakeshore booth for more information about LESCO Sulfur-Coated Urea 37-0-0 and LESCO sulfur-coated fertilizers in various formulations in-cluding 24-8-15, 28-3-9 and 18-5-9. Information on LESCO chemicals including herbicides Choosing the right golf club is a serious matter. You need one that's just right for the shot you have to make. You should take into account the distance, wind, lie, and obstacles. At Kubota, we feel that you should devote the same careful attention to choosing a tractor. VOII UJ0ULDI1 T TEE OFF UIITH n BASEBALL BBT. And you wouldn't want to get the wrong tractor for the jobs you have to do. Whether you take care of a golf course, an estate, a campus, a park, or do roadside maintenance, you want a tractor 
that's versatile. Can it handle a mid-mount mower? A gang mower? Can it move dirt? Dig a hole? Kubotas can do all these things. Every Kubota has rear PTO and a 3-point hitch that can accom-modate a wide variety of implements. You don't want a tractor so specialized it can do only one job. Another thing you don't want is a tractor that's too big or too small. KUBOTD.THE HIID-SIZE TRACTOR. Our tractors range from 12 to 81 horsepower. Small enough for economy, large enough for heavy-duty jobs. It's wasteful to use 100 horses for some mow-ing. And it's impossible for 10 horses to do heavy moving or hauling. DIESELS. B KUBOTA SPECIDLTV. At Kubota, we've been making diesel engines for 30 years. In fact, all our engines are diesels. Diesel engines are rugged and durable.They have no electric ignition system, so they never need a tune-up. And running a Kubota diesel engine costs a lot less than running a comparable gasoline engine. With many models to choose from, we have a tractor that's just right for the maintenance job you have to do. So see your Kubota dealer today. He'll help you get hold of the right iron, i WRIT! I want more information on all your mid-size Kubotas. Please send me a free copy of your latest brochure. Mail to: Advertising Department Kubota Tractor Corporation, 550 W. Artesia Blvd. P. O. Box 7020, Compton, CA 90224 NAME ADDRESS CITY COUNTY STATE ZIP AREA CODE TELEPHONE NUMBER LCI IO » We're looking for work. Š< r II (H (J ill ill Rear-mount mozvers or rotary cutters are available for all Kubota tractors. 01980 Kubota Tractor Corporation like Lescosan, Lescopar, LESCO A-4D, LESCO Dicamba 2,4-D and insecticides including liquid and granular diazinon and Dursban will also available at the show. Salesmen at the booth will have samples of various lawn care accessories to show to customers. LESCO Products 
carries a complete line of ac-cessories for the lawn applicator including the patented 
ChemLawn gun, Syn Flex and Flow Dynamics hose, soil testers, 
Cyclone spreaders, LESCO poly sprayers, irrigation equipment, 
soil samplers, rain gear, coveralls and safety equipment. Applicators are encouraged to inquire about Lakeshore's dating and early order programs. PLCAA PREVIEW Nitroform: Long-feeding, high-analysis nitrogen. The type of nitrogen you use and how it will affect turf growth are the first considerations in using any fertilizer. Nitroform from Boots Hercules Agrochemical Co., Wilmington, Del. is a high-analysis, organic, ureaform nitrogen (38-0-0) that is 
utilized by soil microorganisms. It will be exhibited in the Boots booth at the Professional Lawn Care Association of America Conference and Show Nov. 12-14 in Louisville. Microorganisms in the soil continuously convert the ureaform to available nitrogen throughout the growing season, balancing the feeding between roots and top growth. Nitroform is the standard of quality by which all other nitro-gens are measured, the company said. Field tests with fine turf prove that when Nitroform is used as the nitrogen source in the seedbed and/or the fertilization program; a residual is es-tablished in the soil for sustained 
nourishment. Use Nitroform Blue Chip for dry application. Use Nitroform Powder Blue for liquid applica-tion. Both feed plants naturally, as they need it. PLCAA PREVIEW Versatile Roundup for difficult weed problems Since the introduction of Roundup herbicide in 1976, more and more farmers have turned to this versatile systemic herbicide for effective control of their most persistent labeled annual and perennial weeds. However, a good part of this unique product's dramatic sales growth has nothing to do with farming at all Š nearly one of every five gallons of Roundup is, in fact, sold for non-crop use. And lawn care and mow-ing/maintenance professionals have been among the quickest to find a place for the product in their weed control arsenal. Roundup will be exhibited in the Monsanto booth at the Pro-
fessional Lawn Care Association of America Conference and Trade Show Nov. 12-14 in Louis-ville. The company is based in St. oA Widely Tested and Highly Rated Superior New Kentucky cBluegrass At a wide variety of locations, in comprehensive trials, Merit Kentucky Bluegrass has proven itself one of the better new varieties on numerous counts. Merit consistently rated high in disease'resistance, turf quality and color. Merit produces a dense, dark green, high quality turf, and has also shown good resistance to leaf and dollar spot. Merit was also lauded for its excellent spring color in tests at several locations. V-Tere's How ¡Merit Has Performed ŁNE-57 TESTS IN 1972 Š Overall, Merit's rating was superior to that of Pennstar, Fylking, Geronimo, Nugget, Park and Glade. Ł Five-year New Jersey trial Š Merit out-ranked Baron, Nugget, Kenblue, Park, Delft, Windsor and Geronimo. Ł New York trial Š Merit ranked above Baron, Kenblue and Park. Ł Three-year Ohio trial (two locations) Š Location # 1, Merit rated above Nugget, Fylking and Kenblue. Location # 2, Merit's ratings superior to Baron, Nugget, Kenblue and Fylking. Four-year Missouri trial Š in season-long turf-quality ratings, Merit highest in a field which included Baron, Bristol, Fylking, Nugget, and Bonnieblue. iVfERIT KENTUCKY'BLUEGRASS... Š IT'S WORTH LOOKING INTO A Product of inTERnRTionnu SEEDS, inc. PO. Box 168, Halsey, Oregon 97348 Telephone (503) 369-2251 TWX 510/590-0765 Write 112 on reader service card Louis. "Roundup is making life easier for a lot of professionals who are using the product properly to control many unwanted plants 
without harming surrounding 
vegetation," says Don Brown, product manager for Monsanto. "Thanks to its ability to trans-
locate through the treated weed, moving from foliage to the root network, lawn care and landscape professionals can 
clear an area of most un-
desirable vegetation and prevent regrowth from roots with a single treatment of Roundup." Brown also suggests that Roundup's lack of residual soil activity makes it ideal for use in sensitive areas. "Roundup won't wash or leach into the root zone of surrounding plants to damage desirable vege-tation," he points out. "There's no chemical carryover residue to Richard Conrad of Conrad's Lawn Maintenance in Bloomfield, N.J. has reduced the cost of lawn renovations by 40 percent witn Roundup. limit landscaping opportunities. "The cost savings which can be achieved with Roundup are also significant," Brown said, "since it can replace many different herbicides and make frequent repeat treatments unnecessary. The ability to provide long-term control of both emerged vegeta-tion and underground roots makes Roundup especially eco-
nomical since minimal time and 
labor are required for maximum effectiveness." Conrad's Lawn Maintenance, Bloomfield, N.J., uses Roundup 
extensively as the first step in its total renovation procedure. Owner Richard Conrad claims the product has reduced the cost of lawn renovation by 40 percent. "We used to strip and cart away all the grass," he said. "Now we just have to carry away five or six bushels of dead debris," he said. "This also enables us to simply vacuum the lawn." Conrad has become so skilled in the use of Roundup he can 
now spot-renovate an area as 
small as eight inches in diameter 
without effecting any other part of the lawn. "Before we started using Roundup, we had to dig a few inches to get at the roots, and even then we usually couldn't get them all," he said. "Now I'll ap-ply Roundup rather than using a machine whenever I can." Power rakes designed specifically for the lawn care businessman As homeowners become more in-terested in having attractive, healthy lawns, they also become better-educated. For many homeowners, this process reaches the point where the customer knows what he wants and needs and therefore shops many different services until he finds one that will do the job. Until now many services have been able to produce satisfactory results by carefully mowing and spraying. But some are now finding that in order to keep a customer from season to season, they really have to dig in and do 
the job right. This can often involve power raking or aerating, or both. These two steps are often overlooked by homeowners, and all too often avoided by lawn care busi-nessmen. However, many in the industry say the interest in these projects is actually increasing, as determined by the increased de-mand for the machines at rental stores. Equipment for the power rak-ing or aerating tasks has been on the market for several years. Ryan, for example, markets two different sizes of power rakes which are designed specifically for the lawn care businessman. Both the Ren-O-Thin III and the Ren-O-Thin IV are rugged, heavy-duty units that have proven to hold up well under heavy-use situations. Both have an 18-inch cutting width and can be adjusted to vary in depth from one inch above ground level to nearly one inch below ground. One of the models is powered by a seven horsepower, four-cycle engine, and the smaller model has a five horsepower engine. Reports from owners, Ryan says, are that Ren-O-Thins pay for themselves in a few months. In some cases the machines are credited for keeping customers that would have gone to a com-petitor or a rental dealer. Another reason that proves ad-vantageous to lawn care busi-nessmen is that the process itself is something the homeowner can see and understand. He normally is heard to remark that he would never have guessed how much dead grass there was in his yard. Write 810 on reader service card Singlehanded, you can whip fuel and labor costs with EXCEL HUSTLER pure motion at your fingertips. ARE YOU PLANNING TO EXHIBIT AT THE FIRST ANNUAL CONVENTION AND TRADE SHOW OF THE PROFESSIONAL LAWN CARE ASSOCIATION OF AMERICA? Commonwealth Convention Center Louisville, Kentucky November 12-14, 1980 «1 99 LAWN CARE BUSINESS MANAGEMENT IN THE 80's Here's why you should exhibit: Ł Buyers from all parts of the country will be there. You will get national exposure. Ł You will see them at the time they are making decisions on orders for 1981. Ł Buyers can see what they are buying. Ł This will be the first major exhibit of the season. Ł You can show your equipment in operation, out of doors, on November 14. Ł You get one-on-one sales contact with the industry's decision makers. Ł You get the opportunity to view the Competition" drawn from many areas of the industry: Mowing equipment, liquid application equipment, dry application equipment, pesticides, fertilizers, enginesŠdiesel and gas, seed supplies, office equipment, computer software suppliers, direct mail, allied equipment suppliers, printing firms, tractors, trailers, merchandising aids. You will be participating in a major activity of the first national association devoted to the needs of the lawn care industry! A prospectus has been mailed to potential exhibitors. If you haven't received one, write now to Association headquarters. ^ Professional Lawn Care Association of America 435 North Michigan Avenue, Suite 1717 Chicago, Illinois 60611 YES, I am interested in exhibiting at the First Annual Convention and Trade Show. Please send me a copy of your prospectus, with complete exhibitor information. Signed Company Address City/State/Zip for i Employees who seek to form or join a union may give their em-ployer the business equivalent of a heart attack. Just as a heart at-tack or other serious problem may determine how an in-dividual will function physically in the future, a successful un-
ionization effort will have the 
analogous impact on the future functioning of a business. Unions are in the business of interposing themselves in the 
management decision-making process as it affects wages, hours, benefits and general con-ditions of employment. Like many other businesses, a union needs continuing sources of capital to pay its officers, attor-
neys, accountants and other ad-visers, besides financing inces-
sant efforts to organize em-ployees in different locations. I Though a union's capital may grow from investments, its finan-Icial foundation is built by 
collecting monthly dues from 
employees who have voted to join its membership list. Unions are seeking new sources for strengthening their financial base. Traditionally, non-union "white collar" busi-
nesses and new industries have been tempting to union organizers. As members of a 
relatively new, prospering in-dustry, lawn care businesses have begun to face unionization efforts. Furthermore, ninety percent of the union elections held involve employers with fifty or less em-ployees, which is the typical 
range for lawn care employers. Thus, a lawn care business may easily fit into a union's plans for 
organizing employees. This arti-
cle focuses on the early warning signals of union activities and the programs which the lawn care 
employer can implement imme-diately to help prevent union 
problems from developing. The National Labor Relations Act specifies employees' right to 
organize or choose a collective bargaining representative and procedures for protesting viola-tions of those rights. According to Section 7 of the Act, employees "shall have the right to self-organization, to form, join or assist labor organizations, to bargain collectively through rep-
resentatives of their own 
choosing...and shall also have the 
right to refrain from any or all of such activities," except in states which permit terms in a collec-tive bargaining agreement re-quiring all employees to join the 
union. Employers and unions are prohibited from interfering with 
an employee's Section 7 rights. However, that prohibition does not prevent the employer from vigorously and aggressively cam-paigning against a unionization attempt. Early Signals of Union Activity An employer frequently notices an effort to organize his employees when he sees an in-dividual passing out written materials at or near the work place. The individual may be a 
union organizer, a new em-ployee, a former employee or a 
long-term employee. If the lawn care employer has "no solicitation, no distribution" rules prohibiting any outsider or outside organization from dis-tributing materials on his prop-erty, he should then ask any stranger passing out leaflets to 
stand off company property. If the individual is an employee, his solicitation is limited to non-
work areas during nonworking 
hours, including lunch breaks and coffee breaks. If the no solicitation, no dis-tribution rules have been posted and solicitation is begun by an 
employee or a stranger, the next step is to get a copy of whatever materials are being distributed. This will identify the particular union, which enables the em-
ployer to request information 
from the Department of Labor 
and labor news services con-cerning that union's constitution, rules, assets, salaries, history of work stoppages and criminal convictions of union officers and 
union employees. The employer is also informed of union activity when he receives notification from the 
National Labor Relations Board (NLRB) that his employees have filed a petition for a representa-tion election. This notification is a step beyond the initial union campaign of solicitation and passing out materials. If an em-
ployer is unaware of union ac-tivity before being notified by 
the NLRB, it usually means that his employees are already deeply involved in union ac-tivity. Therefore, it is a bad sign for the employer to first learn of union organizational efforts when notified by the NLRB. Alternatively, an employer may be notified of union activity through either a letter demanding that he negotiate with the union, or the presenta-tion by union supporters of dual purpose authorization cards signed by his employees. These cards state that the employees have authorized the union to serve as their bargaining repre-sentative. The cards also demon-strate to the NLRB that enough employees are interested in the union to warrant an election. Under no circumstances should an employer or any 
supervisor begin to negotiate with the union or handle and ex-amine these authorization cards. If the authorization cards are signed by a majority of the em-ployees, reviewing them may 
lead to recognizing the union voluntarily. The employer has the right to a secret ballot elec-
tion, and he should not jeopar-dize that right by reviewing the 
authorization cards or negotiating in response to a writ-ten demand. Once the individual represen-tative and union are identified, the lawn care employer should seek the assistance of counsel for responding to this activity, NLRB proceedings and initiation of a 
campaign. When some em-ployers see the first step of dis-tributing handbills or receive a letter demanding recognition, they overreact by either dis-ciplining the employees involved or by making threatening state-ments. It is imperative that the 
lawn care employer remain 
calm, quiet and consistent until he has spoken to his counsel. Though the union has had a head start and may initially have 
substantial support from the em-ployees, the issue is not decided 
until after the employer runs a positive, aggressive campaign. The initial gap closes con-siderably and the majority of times results in an employer victory. NLRB Procedure If the employer does not recognize the union voluntarily, 
the NLRB will begin to investi-gate jurisdictional prerequisites to holding an election. The NLRB will also determine the appro-priate "unit" for the representa-
tion election. A unit consists of employees who share a commu-
nity of interest according to responsibilities, location, work hours, supervision and other fac-tors. For example, in certain situations maintenance em-ployees may be a separate unit 
from production employees or drivers. An employer should seek the unit which is practical in the business sense. Then, strategic 
decisions for expanding or con-tracting the unit to establish a unit of pro-employer workers should be considered. If a lawn care employer's clerical workers claim to be an appropriate unit, he would decide whether it is practical for that unit to include other employees and whether such an expanded unit would add votes for defeating the u-nion. From these procedural and jurisdictional requirements, the parties commence campaigning, usually for thirty to forty-five days. If the union receives a ma-jority of the votes, it is certified as the collective bargaining rep-resentative. At that point, if there 
are no objections pertaining to the election and no further legal proceedings, the employer may have to begin a collective 
bargaining relationship with the union. In certain respects, unions have unfair advantages over em-ployers. For example, unions have had a head start in their organizational campaign. How-
ever, unions are notorious front 
runners. They need to have only thirty percent of the authoriza-
tion cards signed before re-questing an NLRB election (though as a practical matter, they wait until they have at least fifty percent). Initial union advantages fre-quently dissipate after the em-
ployer begins campaigning. In 
recent years, unions have lost more elections than they have won. Employees are not fully aware of the implications of selecting a union representative until the employer presents his side of the case, which includes explaining union dues require-
ments, emphasiszing that collec-tive bargaining does not mean an employer must reach an agree-
ment with the union, explaining the reality of strikes and dis-cussing the union constitution, 
structure, and disciplinary pro-
cedures, including the union's right to fine union members. These efforts to defeat un-Attorney Richard I. Lehr has writ-ten several articles for LAWN CARE INDUSTRY, dealing with various labor relations topics that concern lawn care businessmen. H U o oc H CD D D Z W OC < u Z < 1Š3 ionization by discrediting the un-ion are an important part of elec-tioneering. However, the lawn care employer should consider initiating preventive policies to keep unions out before reaching the stage where a particular un-ion needs to be discredited. A successful union prevention program is based on positive, 
pro-company communication with employees. This prevention program does not focus on un-
ions. Instead, the program 
emphasizes the positive aspects 
of working for the lawn care employer. The Positive Approach Implementing the following elements of a pro-company ap-
proach will contribute to either keeping a union out or defeating a union if it tries to organize lawn care employees: Ł Employees should know that the lawn care employer is sin-cerely committed to making a un-ion unnecessary. This committ-ment emphasizes working together as a company to pros-per, initiate programs and resolve disputes. Communicating the lack of necessity for union ef-forts gives the lawn care em-
ployer an earlier start in developing company loyalty among his employees. Some em-ployers fear that this open dis-
cussion about unions will suggest unionization to employees; in fact, that has not been true. Ł Salaries and benefits are im-A successful union prevention program is based on positive, pro-company communication with employees. This program emphasizes the positive og aspects of working for the lawn care employer. portant issues, particularly if em-
ployees are not paid a wage similar to those in other chemical application industries, such as pest or termite control. Equally significant is favoritism in com-pensation , which gnaws at em-
ployee morale. Salary differ-
ences should be based on the ob-jective factors of merit, pro-ductivity or seniority, but not favoritism. Employees compare pay stubs; a union will promise a pay system which eliminates favoritism and replaces it with 
an objective scale. Ł Employees most frequently seek a collective bargaining rep-resentative because they feel that the employer has neglected 
them personally. The employer has not been available to hear grievances or complaints and ap-pears not to care about em-ployees as individuals. There-fore, employees need an in-dividual or individuals whom they can speak with about grievances and complaints. The procedure does not have to be formal; it does not require written grievances or an arbitra-tion system. The employees sim-Professional SPRAY EQUIPMENT AT AN ECONOMICAL COST!!! DEPENDABLE ACCURATE Ł ECONOMICAL 2 Inductor aHowt you to ml* 4. Electric host reel provide» quick chtmicili ont yard at a time rewinding ind prove« »«rvtee. Your spray company is different than others so you need a sprayer tailored to your needs. That's why the Professional Turf Specialties system is used by lawn spray companies from Chicago to Texas. No other system can suspend large particles such as IBDU and nitroform and offer a separate tank that allows you 
to mix one product, one lawn at a time, through an inductor as well as these features: 1) A pumping system that can load or unload itself and other trucks. 2) Remote throttle tachometer and pressure gauge for finite accuracy. 
3) Ability to suspend slow release nitrogen such as IBDU® or nitroform. 4) Can be mounted on your present equipment or on any new truck. 5) Optional compartmentalized tank, allowing you to fill one section from the other and custom mix chemicals on the job through an inductor. Professional Turf Specialties CALL COLLECT (309) 454-2467 SUPPLIERS OF EQUIPMENT AND CHEMICALS FOR TURF MAINTAINENCE 1801 INDUSTRAL PARK RD. Ł NORMAL, ILLINOIS 61761 Leasing program available ply need to feel that the in-dividual hearing their com-plaints is fair, impartial and will 
promptly respond to their re-quest, such as within 24 hours. Ł A positive employee-supervisor relationship is essen-tial to making a union unneces-sary. Just as our impressions of a department store are based on the interactions we have had with individual salespeople, em-ployees' attitudes about the lawn 
care employer will depend on 
how they have been treated by their supervisors. If supervisors are not fair, candid and attentive to employee needs, then em-ployees will not be company sup-porters when asked to vote in a 
union election. Successful union campaigns depend on the ability of the supervisor to have one-on-one 
contact with each employee about the lack of need for a un-ion. If the supervisor is not respected or trusted by the em-
ployees, then the lawn care em-ployer lacks a major tool for 
persuading employees to vote against the union. Ł Employees today generally project poor morale and a low feeling of self-worth. Many em-ployees feel that they are 
replacable, repairable and unim-portant as individuals. To begin 
reversing this negative mindset, 
lawn care employers should let employees know about their es-sential contributions to the overall success of the lawn care 
business. If employees know that their efforts make a difference and their hard work is appreciated, they will be more loyal to the lawn care employer. Compare that with an environment where the employee feels that the em-ployer is indifferent about him. In that situation, the employer cannot rationally expect an em-ployee to be loyal to the company if a union organizational effort begins. Ł If an employee does some-thing extraordinary, recognize that with a small bonus. The combination of the recognition, 
money and attention expressed to an employee in that situation is worth more dollars in the 
future by either inspiring greater employee productivity or by reinforcing that employee's com-
pany loyalty. If a bonus is awarded, the supervisor should 
make the presentation. Too of-ten, supervisors are perceived as carriers of bad news, such as dis-
cipline or layoffs. A supervisor who gives a bonus will contrib-ute to good relations with those employees. Conclusion The lawn care employer's campaign to prevent unioniza-tion should be a constant, pro-company effort. Preventive measures will increase the em-ployee's loyalty toward their lawn care employer and will 
reduce the possibility of union troubles. Lawn care employers who feel healthy by the absence of union problems should not ignore the 
steps which would prevent future union problems from aris-ing. It is imprudent to wait for a major medical problem before individuals attempt to improve their physical condition. Likewise, it is imprudent for lawn care employers, in a new and prospering industry, to wait 
for a union problem to develop 
before initiating those programs 
which will appeal to employees and make a union unnecessary. ŠRichard I. Lehr COST CUTTINGS Unreasonable executive compensation Continual pressure by the federal Internal Revenue Service indicates a closely held corporation such as a lawn care business can deduct what it pays to its executive owners in salary and bonuses as long as it is reasonable. The same holds true for what the company pays a spouse or other relatives who work in the company. But a low rate of compensation for one family member cannot be used to justify a more than reasonable payment to another as was proved in the case of a trucking company where a husband and wife owned the majority of stock. The husband performed the duties of general manager, sales manager and traffic manager and was paid $77,000 in compensation, $65,000 of which was in bonus. His wife acted as bookkeeper and other various office functions and received $4,000 in compensation. The government claimed that $48,000 was a reasonable compensation for the husband. In court the couple argued that they worked as a team and what the husband received should be treated as compensa-tion for both, The Fifth Circuit Court of Appeals ruled against, saying that compensation received by the husband was payment for services rendered solely by him and he could not take his wife's salary into account. This case points out that if relatives work in the company they should be paid what they 
are worth, it was reported in Small Business Report. To 
receive this report, write: 497 Lighthouse Ave., Monterey, CA 93940. NEWSMAKERS James R. Wilson is president of Chemical Lawn Spraying, Huntsville, Ala. Darrell Linger-felt is sales manager and Pat 
Campbell is secretary-treasurer. The company offers chemical lawn care and tree service. Irwin Hodel is president of Spring-Green Lawn Care, Peoria, 111. The franchise company offers liquid chemical lawn care. The home office of the franchise is 
Plainfield, 111. William K. Wampler is presi-dent of Perf-A-Lawn of 
Michiana, LaPorte, Ind. His asso-
ciates are Don Parker and Joe Kaczmarek. The company offers 
liquid chemical lawn care. Russel J. Frith, vice president of marketing for Lawn Doctor, Inc., Matawan, N.J. has been appointed to the corporation's board of directors, it was an-nounced recently by Tony Gior-dano, company president. The company also announced that 
Mary Lou Salamone has been promoted to manager of marketing coordination. Mark Foree has been named advertising and promotion manager for Excel Industries, Inc., Hesston, Kans. He replaces David Welfelt, who has been promoted to product manager for the Hustler line of turf and grounds equipment. Foree has been managing the company's 
sales in southern Kansas and Oklahoma. He will be responsi-
ble for all aspects of the corpora-tion's media advertising, sales aids, trade show participation, etc. Foree will also take charge of sales training and the firm's newsletters. Welfelt joined Excel in Oc-tober 1978 and was named to the advertising position early last year. As product manager he is liaison between sales/marketing and product engineering Š chan-neling feedback from the field to production, and relaying engi-neering developments back to marketing. He will supervise the product service department, field testing and technical 
manuals. Thomas Bruns, president of Jacobsen Div. of Textron, Inc., Racine, Wis., announced re-cently that Mid East Power Equipment Co., Lexington, Ky., has been named Jacobsen's "Dis-tributor of the Year." Dr. Robert M. Barry, opera-tions manager for R.W. Collins, Inc., a Florida-based company with chemical lawn care and household pest control divisions, 
has announced the following personnel assignments: Larry Meyer, a recent University of South Florida graduate, and Dr. John Mangold, a recent University of Florida graduate, have joined the company as turf specialists in the St. Petersburg branch. Craig Thornally, a recent 
graduate of the University of Georgia, has joined the company 
as turf specialist in the Indiana 
Harbour Beach (Fla.) branch. Tru Green Corp., East Lansing, Mich., has announced the pro-motion of Emmett Hannon to branch manager of its Cleveland West operation. Prior to this appointment, he had served the company in various capacities in the Novi, Mich, branch. The company has also announced the promotion of Keith Krueger to 
branch manager of its Milwaukee operation. Prior to this appointment, he had served the company in various capacities in the Flint, Mich, and Minneapolis markets. Jack Bruns, former golf course superintendent at Youngstown Country Club, has been hired as product development manager 
for irrigation at Lakeshore Equipment & Supply Co., Elyria, Ohio. A 1966 horticulture grad-
uate of Iowa State University, he specialized in turfgrass manage-ment and arboriculture. Robert Henshaw has joined the management staff of the B. 
Hayman Co., Santa Fe Springs, Calif., as vice president and general manager. According to company president C.R. McMicken, Henshaw will di-rectly supervise the sales, ser-vice and parts departments, and will act as his principle ex-ecutive assistant in the manage-ment of the company. Robert A. Moore, president of Aquatrols Corp. of America, Pennsauken, N.J. announces that Jerry Curtice of Hort Services, Inc., a Manufacturers represen-tative for Aquatrols on the West Coast, is now representing the company in Texas, Missouri, 
Louisiana, Oklahoma and Arkansas as well. Dr. Garry Seitz has left ChemLawn Corp., in Boynton Beach, Fla. and started his own lawn care company, Green Pastures, in Atlanta. James A. Mau is president of Lawn Pride, Inc., Hudson, Ohio. Scott Mau is vice president and associates are David Robbins and Thomas Jagusch. The com-
pany offers both liquid and granular chemical lawn care. Kenneth L. Crane is owner of Spray-A-Lawn, Saginaw, Mich. The company offers liquid chemical lawn care, and is part of a franchise operation based in Cincinnati, Ohio. Richard M. Duddy and Jeanne M. Duddy are co-owners of Lawn King of Roanoke, Va. The com-pany offers both liquid and granular chemical lawn care, and is part of a franchise based in Fairfield, N.J. Ray Morse is owner of Lawn Medic of Huntington, Inc., 
Huntington, W. Va. The company 
offers both liquid and chemical lawn care, and is part of a franchise company based in Bergen, N.Y. James J. Rossis is owner/ manager of Top's Lawn Care, Naperville, 111. The company of-fers both liquid and granular chemical lawn care. ^Jelphi KENTUCKY BLUEGRASS ûreener, purer, thicker THE BEST SEED SHOULD DO MORE THAN GROW GREEN GRASS ADELPHI averaged best over 35 other bluegrasses for uniformity in turf growth and density, disease resistance, drought, heat and color and is completely free of noxious weeds. ADELPHI does more than grow green grass. It gives you a GREENER, THICKER, FINER turf. Try it one time, you'll never use any other. _ . . 1 For information, contact: J & L ADIKES, INC. Jamaica, N.Y. 11423 NORTHRUP KING CO. Minneapolis, Minn 55413 VAUGHAN-JACKLIN CORP. Bound Brook, N.J. 08805 Downers Grove, III 60515 Post Falls, Idaho 83854 ROTHWELL SEEDS LTD. Box 511, Lindsay Ont. Canada K9V 4L9 Other International Inquiries: NORTHRUP KING CO., Minneapolis, Minn. 55413 University of Minnesota (U.S. Plant Patent No 3150) t C t ! c ( The GREENER Kentucky Bluegrass TURF Proper pesticide application for effective greenbug control by Dr. Harry Niemczyk, OARDC, Wooster, Ohio The greenbug, Schizaphis graminum (Rondani), is not a new pest. It has been responsible for injury to a number of grassy plants, including barley, oats, wheat and sorghum, since it was first discovered in the U.S. in 1882. Significant damage occurs annually in Texas and Oklahoma 
and occasionally as far north as 
Minnesota. Perennial bluegrass is known to be a host of this aphid, but 
prior to 1970 the aphid rarely caused damage to turfgrasses. The reports of damage to Ken-tucky bluegrass in Illinois (WTT, October 1978) and recent oc-
currences in Indiana (In-dianapolis), Missouri (St. Louis), and Kansas (Kansas City), in-dicate a new association with turfgrasses. This association suggests that a new biotype has evolved which prefers perennial 
bluegrass over other host plants. Life history unknown. Despite the fact that the life history as a pest of grain plants is well known, its association with turf-grass has never been studied. A key question is, "How do infesta-tions originate on home lawns?" One theory is that the annual spring influx of aphids from 
Texas or Oklahoma on southerly winds is the source. While it is known that greenbugs are 
carried north on such winds and probably do establish on home Clockwise from top left: Photos show turf damage caused by greenbugs. While infestations frequently occur in shaded areas under trees, open areas are also affected, often severely enough to require resodding or reseeding. Bottom left photo shows how greenbugs use their piercing-sucking mouthparts (stylets) to penetrate the leaf surface and seek out the sap of the phloem. Finally, An Aid For Teaching Turfgrass Superintendents, Contractors, Lawn Care Managers, New, On-the-Job Reference. The Turf Managers' Handbook is a compre-hensive, organized approach to turfgrass science and care. It has been designed and written by leading turf specialists from Purdue, Dr. William Daniel and Dr. Ray Freeborg, for on-the-job reference and as a text for students. The book contains 150 illustrations and 96 color photographs. Data includes 240 tables and forms. Included are specifications for rootzones, employment, calculations for chemical applications, and extensive metric-imperial conversion. Business and technical aspects of turfgrass management are ^covered in this 424-page book. Planning, purchasing, hiring, construction, and plant selection are put together for easy on-the-job reference. Markets covered include lawn care, sod production, golf course nanagement, cemeteries, athletic fields, *nd low maintenance areas. If it concerns turf, it's in the Turf Managers' Handbook. TU IT manalGers' HanDÌBOOK Ordering Information Signature Please send copies of the hardback ($18.95 ea.) copies of the paperback ($14.95 ea.) A shipping charge of $1.25 per book must be added A check or money order for is enclosed. Please charge to my VISA or MASTER CHARGE (circle one) account no. , expiration date Name (Print). Address City _State_ -Zip-I understand that delivery may take six to eight weeks. Quantity and bookstore rates available upon request. Send to: Books Department Business Publications Division Harvest Publishing Company 9800 Detroit Ave. Cleveland. OH 44102 HARVEST lawns, it seems at least highly un-likely that such migrants could reinfest the same Ohio home lawns year after year while others nearby are not infested. A more plausible explanation is that some of the aphid popula-tion overwinters, probably in the egg stage. This theory is sup-ported by two facts: (1) up to eight egg-laying females per square foot were collected from infested lawns in Columbus, Dayton, Cincinnati and Toledo, during October-December 1979; (2) greenbug nymphs (young aphids) were collected from some of these lawns April 1,1980, long before migrants from the south are due. Our ability to deal with this pest now and in the future requires that its life cycle on turfgrass be known. Damage. The greenbug damages grasses in several ways. With piercing-sucking mouth parts it pierces the grass blade 
and sucks out the sap of the phloem. This feeding by large numbers of aphids (4,000 per square foot is quite common) 
seriously weakens plants. In addition, the greenbug secretes a salivary substance which it in-
jects into the plant as it feeds. This substance (phytotoxin) causes the tissue to die, giving damaged plants a burnt-orange 
color. There is a strong possibil-ity that the phytotoxin is trans-located within the plant and may weaken the root system. Occurrence in Ohio. Greenbug damage to Kentucky bluegrass in 
Ohio was first reported by lawn care firms on a few home lawns 
in Dayton, Ohio in 1973. Infesta-tions were seen in shaded areas under trees but were also noted 
in open locations. Infested blue-grass turned a characteristic yel-low to burnt-orange color. If left uncontrolled, grass in infested areas was killed. Since 1973, the incidence of in-festation and damage from this 
aphid has increased steadily un-til it is presently considered a 
major pest of home lawns in 
Dayton, Cincinnati, Columbus and certain areas of Toledo. In-
festations now commonly occur 
in boulevards and turf islands of parking lots, with and without shaded areas. These areas and many home lawns become rein-fested annually. Some have been Clockwise from top left: Close examination usually reveals 50 or more aphids on a single blade of grass. Continued feeding by thousands of aphids per square foot eventually causes leaf tissue to die. Other photos show eeg, larvae and adult stages of the lady beetle (coccinellidj. Active predators on the aphids, they are often found in greenbug-infested lawns. infested as many as four years in succession. Insecticide resistance. Initially, a single liquid applica-tion of chlorpyrifos (Dursbarr) or diazinon apparently gave ac-
ceptable control. However, in 1978, lawn care firms reported a resurgence of greenbug popula-tions two to three weeks after ap-
plying chlorpyrifos or malathion at 1 pound AI/Acre. Three and sometimes four applications were made to suppress the popu-lation and minimize damage. Despite these efforts, many home lawns were damaged so severely that replacement by resodding or reseeding was nec-essary. The resurgence of populations after repeated applications of 
chlorpyrifos, diazinon or malathion strongly indicated 
resistance to these organo-
phosphate (OP) insecticides has developed. Therefore, with this 
assumption a "crash" program 
was initiated from July to November 1979 to test alter-
native insecticides. Funds pro-vided by a few lawn care firms to help cover wages and travel ex-penses got the program started. Tests on home lawns. Home lawns in Columbus and Dayton which had received liquid ap-plications of either chlorpyrifos or diazinon during June or July, but were still heavily infested 
with greenbug, were used as test sites for two carefully selected test insecticides; acephate (OrtheneK), a different OP, and pirimicarb (PirimorK), a car-
bamate. OrtheneK is a systemic insecticide of known effec-tiveness against other species of aphids. Pirimor\ a translaminar material (moves across the leaf but does not move through the plant) is known to kill aphids only, leaving other insects unaf-fected. Working in a cooperative research effort, applications in Columbus and Worthington were made from a Chemlawn Corp. service truck at a volume of 4 gallons per 1,000 square feet. In Dayton, similar applications were made with Leisure Lawn Corp. equipment at one gallon per 1,000 square feet. All treat-ments were made by an experi-enced operator. Test results. In all cases, to page 19 a TOOLS,TIPS & TECHNIQUES Tree spray coverage How much spray does it take to cover a certain size tree? The question sounds simple enough but researchers at the Davey Tree Expert Co. Technical Center in Kent, Ohio could not find the answer in any reference books. Therefore, a field test was designed using 30 small, medium and large trees 
ranging from 11 to 65 feet tall, a 14-16 size disc and 450 pounds 
pressure. Applications were made from three sides to pro-vide excellent coverage and sprayed to the point of runoff. As reported in the Davey Bulletin, by measuring the soil area under the tree's canopy, the researchers found that it re-
quired an average of 25 gallons for each 1,000 square feet 
within the dripline. The Davey researchers feel this is impor-tant because it permits an estimate of the volume of chemical required to spray one tree or all the trees on a property, thus helping determine a price formula that could be used by anyone to price a spray job for a client. z n > PC m Z a c en H PC C o Forget all the claims. Banvel® Herbicides give you what you really need-exceptional weed control, without turf damage, at a more than competitive cost per acre. Banvel 4S gives you broad control of tough weeds, while Banvel® + 2,4-D provides an even wider spectrum of control, but see the label for certain grasses susceptible to 2,4-D. Both mix readily, and are stable in storage. And, Banvel Herbicides offer special translocation properties. This means they attack the entire weed both from the roots up and the leaves down. Effective, yet economical weed controlŠ that's what Banvel Herbicides can add to your turf care program. When all is said and done, isn't that just what you need? Banvel HerbicidesŠ Tough on Weeds, Easy on Turf. Use Banvel Herbicides on your next broadleaf weed application. For more information: ŁVelsicol Velsicol Chemical Corporation 341 East Ohio Street Chicago. Illinois 60611 Before using any pesticide read the label. H U 
O oc H C/3 D a z u os: < u z £ < MEETING DATES Symposium on Turfgrass Insects, Sneraton-Columbus Hotel, Columbus, Ohio, Oct. 14-15. Contact: Dr. B.G. Jovner, Plant Diagnostic Labs. ChemLawn Corp., 6969 Worthington-Galena Road, Suite L, Worthington, OH 43085, 614-885-9588. Southwest Turfgrass Association Conference. New Mexico State Univer-sity, Las Cruces . N.M., October 16-17. Contact: Arden A. Baltensperger, secre-tary/treasurer, Southwest Turfgrass Association, New Mexico State Univer-sity, P.O. Box 3-Q, Las Cruces, NM 88003. Florida Turfgrass 28th Annual Con-ference & Show. University of Florida, Alachua County Fairgrounds and Hilton Hotel. Gainesville, Fla., Oct. 19-22. Con-tact: FT-GA Executive Office, 1520 Edgewater Drive, Suite E, Orlando, FL 32804, 305-425-1581. Second National Irrigation Symposium. Nebraska Center for Continuing Educa-
tion. University of Nebraska, Lincoln, Neb., October 20-23. Contact: Dr. Dale Heermann or Dr. Del Fangmeier, Depart-ment of Soils, Water and Engineering, University of Arizona, Tuscon, AZ 85721, 602-626-1412. Green Industry Seminar & Trade Show, Turf and Ornamental Programs, Michi-gan State Fair Grounds, Detroit, Mich., Oct. 21-22. Contact: Gregory Patcham, Michigan State University, Cooperative 
Extension Service, North Office Building, 1200 N. Telegraph. Pontiac, MI 48053, 313-
858-0887. Franchise Management Workship, Con-tinental Plaza, Chicago, III., October 22-23. Contact: International Franchise Association. 1025 Connecticut Ave., N.W., 
Suite 1005, Washington. D.C. 20036, 202-659-0790. Atlantic Seedmen's Association Convention, with the meeting of the Lawn 
Seed Division of the American Seed Trade Association, Mills House Hotel, Charleston. S. C., Oct. 29-31. Contact: Margaret Herbst, executive secretary, 
Atlantic Seedsmen's Association, 230 
Park Avenue, New York, NY 10017. 68th Annual Grounds Management Con-ference & Trade Show, sponsored by the Professional Grounds Management Soci-ety, Plaza Hilton Inn, Kansas City, Mo., Nov. 2-6. Contact: PGMS, 7 Church Lane, 
Pikesville, MD 21208, 301-653-2742. Desicn/Build Symposium, Hyatt Regency 
Hotel. Atlanta, Ga., Nov. 4-7. Contact: Associated Landscape Contractors of 
America, 1750 Old M eadow Road, McLean. VA 22102, 703-821-8611. Franchise Management Workshop, Old Towne Holiday Inn, Alexandria, Va., Nov. 5-6. Contact: International Franchise Association. 1025 Connecticut Ave., N.W., Suite 1005, Washington, D.C. 20036, 202-659-0790. Missouri Lawn and Turf Conference. University of Missouri, Columbia, Mo., 
November 5-7. Contact: Dr. John H. 
Dunn, professor of horticulture, 1-43 Agriculture Building, Columbia, MO 65211, 314-882-7838. Southern Turfgrass Conference, Bir-mingham Hyatt House, Birmingham, Ala., November 9-12. Contact: Dr. Euel Coats, executive secretary, Southern Turfgrass 
Association, Drawer CP, Mississippi 
State State. MS 39762, 601-325-3138. National Institute on Park and Grounds Management 10th Annual Educational Conference. Sheraton Twin Towers, 
Orlando, Fla., Nov. 9-13. Contact: National Institute, Box 1936, Appleton, WI 54913, 414-733-2301. VPI & SU Golf Course Budgets Minicourse. Dulles Airport. Washington, D.C., Nov. 10-12. Contact: John R. Hall, extension specialist, VPI & SU, 426 Smyth Hall. Blacksburg, VA 24061, 703-961-5797. At Lakeshore we have LESC0SAN the way you want it. Order early to assure delivery. Lakeshore has Lescosan (Betasan*) in liquid 4E and granular 7% and 12%. We also have a new product LESCO Sulfur-Coated Fertilizer with Lescosan. Lakeshore can provide you with this quality pre-emergence crabgrass and Poa annua control at the right price. By ordering early you can save money and get spring dating. *(Betasan-registered trademark of the Stauffer Chemical Company). (800)321-5325 NATIONWIDE (800)362-7413 IN OHIO kM E& firn 3 f ftht frfr*"" , ft."'1' Sr"' Â0fftHn mt 09 ¿escosan ^S¡¡WHS* FO* UH M 4-E I> * SÄr-a«» Hi 9$ K>p ^"'hSo, fO» us. IN TURF, ornamentals AND GROUND COVIRS 'XoVS&sssssss «.. . a®®*V SST'- -Ł - 'ŁŁ'Ł'Ł Š CAUTION KEEP OUT OF REACH OF CHILDREN V - % H t*l*1 Wa c* «M ».;. National Lawn Care Business Conference. Sheraton Twin Towers, Orlando, Fla., November 10-13. Contact: Erik Madisen, Jr., Box 1936, Appleton, WI 54913, 414-733-2301. New York State Turfgrass Association Conference & Trade Show, Rochester War Memorial and Genesee Plaza Holi-day Inn, Rochester, N.Y., Nov. 11-13. Con-tact: Ann Reilly, executive secretary, 
NYSTA, 210 Cartwright Blvd., Massape-qua Park, NY 11762, 516-541-9034 or 6902. First Professional Lawn Care Association of America Convention, "Lawn Care Business Management in the 1980's." Commonwealth Convention Center, Louisville, Ky., Nov. 12-14. Contact: Glenn Bostrom, PLCAA, Suite 1717, 435 N. Michigan Ave., Chicago, IL 60611, 312-644-0828. VPI & SU Turfgrass Insect Minicourse. Dulles Airport, Washington. D.C.. Nov. 12-14. Contact: John R. Hall, extension specialist, VPI & SU, 426 Smyth Hall, Blacksburg, VA 24061, 703-961-5797. VPI & SU Landscape Management Minicourse, Turfgrass Research Center, Blacksburg, Va., Nov. 17-19. Contact: John R. Hall, extension specialist, VPI & SU, 426 Smyth Hall, Blacksburg. VA 24061, 703-961-5797. VPI & SU Turfgrass Herbicide Minicourse. Turfgrass Research Center, Blacksburg, Va., Nov. 19-21. Contact: John R. Hall, extension specialist, VPI & SU, 426 Smyth Hall, Blacksburg, VA 24061, 703-961-5797. Maintenance Symposium. Washington Plaza. Seattle, Wash.. Dec. 1-3. Contact: John Shaw, executive director, Associ-ated Landscape Contractors of America, 
1750 Old Meadow Road, McLean, VA 22101, 703-821-8611. Ohio Turfgrass Conference and Show. Ohio Center, Columbus, Ohio, Dec. 2-4. Contact: John R. Street, Cooperative Ex-tension Service, Ohio State University, 1827 Neil Ave., Columbus, OH 43210. New Jersey Turfgrass Expo '80. Cherry 
Hill Hyatt House, Cherry Hill. N.J., Dec. 8-11. Contact: Dr. Henry W. Indyk, 
general chairman, Soils & Crops Depart-ment. P.O. Box 231, Cook College, New Brunswick. NJ 08903, 201-932-9453. VPI & SU Turfgrass Short Course. Turf-grass Research Center, Blacksburg, Va., Dec. 8-12. Contact: John R. Hall, exten-sion specialist, VPI & SU, 426 Smyth Hall, Blacksburg, VA 24061, 703-961-5797. VPI & SU Turfgrass Small Engine Repair Minicourse. Turfgrass Research Center, Blacksburg, Va., Dec. 15-17. Contact: John R. Hall, extension specialist, VPI & SU, 426 Smyth Hall. Blacksburg, VA 24061, 703-961-5797. 21st Illinois Turfgrass Conference and Regional Show. Prairie Capital Con-vention Center, Springfield, 111., Dec. 16-18. Contact: Illinois Turfgrass Founda-tion, P.O. Box 501, Urbana, IL 61801. Southeastern Pennsylvania Turf School & Trade Show. Westover Country Club, Jeffersonville, Pa., Jan. 13-14. Contact: Dr. 
William H. White, Philadelphia County 
Cooperative Extension Service, SE 
Corner Broad & Grange Streets, Philad-
elphia, PA 19141, 215-424-0650. 27th Rocky Mountain Regional Turfgrass Conference, Lory Student Center, Colorado State University, Ft. Collins, Colo., Jan 15-16, 1981. Contact: Jack D. Butler. Dept. of Horticulture, Colorado State University, Ft. Collins, CO 80523, 303-491-7070. Virginia Turfgrass Conference & Trade Show. John Marshall Hotel, Richmond, Va.. Jan. 20-22, 1981. Contact: John R. 
Hall, III, extension specialist, VPI & SU, 426 Smyth Hall, Blacksburg, VA 24061, 703-961-5797. Western Pennsylvania Turf & Grounds Maintenance School & Trade Show. Howard Johnson Motor Lodge, Monroe-ville, Pa., Jan. 20-22. 1981. Contact: Philip L. Sellers, Allegheny County Cooperative Extension Service, 311 Jones Law Building Annex, 311 Ross Street, Pitts-burgh, PA 15219, 412-355-4275, or George Morgan. Wildwood Golf Club. 2195 Sam-ple Road. Allison Park, PA 15101. 412-487-
1234. Turf and Landscape Conference, spon-sored by the New York Turf & Landscape Association and the Long Island Gar-
deners Association, in conjunction with the Hudson Valley and Long Island Coop-erative Extension Service, Tappan Zee Inn, Mountain View Ave., Nyack, N.Y., 
Jan. 28. 1981. Contact: Frank'Claps, 136 Laurel Ave., Larchmont, NY 10538, 914-834-6846. ALCA Annual Meeting & Trade Exhibit. Hyatt Regency, New Orleans, La., Feb. 8-13, 1981. Contact: John Shaw, executive director. Associated Landscape Contrac-tors of America. 1750 Old Meadow Road, McLean. VA 22101, 703-893-8611. Write 131 on reader service card GREENBUGSfrompcgelZ Orthene 75 Tree & Ornamental Insecticide at 1 pound AI/Acre and Pirimor 50W at 0.5 and 0.25 pound AI/Acre gave excellent control for as long as 68 days af-ter application. The thorough-ness with which the initial treat-ment removed the aphids rather than what might at first appear to be long residual activity, is 
believed to be the primary reason for the long control ob-tained. Apparently, once thoroughly removed, winged 
migrants from other areas did not cause reinfestation. A word 
of caution, however, the ten-dency for reinfestation by migrants could increase in years when rain is scarce from July through September. Using the data gained from these tests as the basis, a petition for 24(c) Special Local Needs The lawn care in-dustry's ability to deal with this pest in the Jong run must be based on knowing its seasonal life history, which is yet unknown. labeling, to use these products in 
Ohio only was approved in 1979. This labeling must be in the user's possession at the time of application. Data from these tests is also presently being used 
to support similar labeling in other states where the greenbug has caused damage. Application. The greenbug has already demonstrated the cap-ability of developing resistance to OP insecticides, therefore, it would be wise to alternate be-tween Orthene® (an OP) and Pirimor® (a carbamate) when treatment is necessary. This ac-tion should forestall the aphids developing resistance to Orthene* for at least a few years. The future. At first thought it would seem that the greenbug problem is solved, making further research unnecessary. But is it? Is the aphid, in fact, resistant to diazinon and chlor-pyrifos, or is it an application or 
distribution problem? Labora-tory research done now could answer this question, plus pro-
vide insights into the possibility of the aphid developing cross-resistance to Pirimor and 
Orthene. How do greenbug infestations originate? Does the aphid overwinter? What is the aphid's life cycle on home lawns? Answers to these questions could provide information to improve the timing of insecticide applica-tions. A crash program in 1979 led to the labeling of two insecti-cides that provided an immedi-ate answer to the aphid problem. 
However, the lawn care in-dustry's ability to deal with this pest on a long run must be based on knowing its seasonal life 
history, which is yet unknown. With the support of the lawn care industry, these and other impor-tant questions relative to this 
new and damaging pest can be answered. PUBLICATIONS PGMS releases new membership directory The Professional Grounds Management Society announces the publication of its 1980 Mem-bership Directory. A new feature in this year's directory is a sec-tion listing members by state. Each PGMS member will receive one copy of the direc-tory. It will also be available to non-members for $15 through the PGMS National Headquarters, 7 Church Lane, Pikesville, MD 21208. COMPANIES Lesco named marketing agent for Penncross The LESCO Products Division of Lakeshore Equipment & Supply 
Co., Elyria, Ohio, has been named marketing agent for Penncross and Penn Eagle bent-grasses for the state of Florida, and for CBS Blend ryegrass east of the Rockies. Lakeshore also sells a full line of turf products including sulfur-
coated fertilizers, chemicals, grass seeds and golf course ac-cessories. For more details contact: Lakeshore Equipment & Supply Co., 300 S. Abbe Rd., Elyria, OH 44035, 216-323-7544 MONEYWISE Controlling accounts receivable is key to surviving in recession Staying on top of accounts receivable is the most important step a lawn care businessman can take to stay liquid and thus minimize problems caused by recession, advises Selwin E. Price, partner in Alexander Grant & Co., Chicago-based inter-national certified public accounting firm. "The key to surviving in a recession is preserving cash," he told LAWN CARE INDUSTRY. "Although a company can and should take every step possible, such as controlling inven-tories, cutting overhead, deferring cash payments and maximizing tax advantages, collecting on accounts receivable 
is the most important of all of these steps. Companies should monitor accounts receivable regularly." The longer you wait on accounts receivable, the less you stand to collect, he says. Statistics show that for every dollar that is 30 days past due, only 97 cents is collected; 90 days past due, 90 cents; 120 days, 80 cents; six months, 67 cents; one 
year, 45 cents; two years, 23 cents; and three years, 12 cents. Price gives these tips for speeding up billings and keeping accounts receivable under control: Ł Process your high-dollar invoices first, so you'll stand to collect the largest amounts of money at the earlies possible moment. Then go on to your smaller accounts. Ł If you are working on a long-term project, ask for a deposit or progress billing as you go along so you'll have a 
continuing stream of money coming in instead of waiting for a lump-sum payment. Ł If you are not paid within your payment terms, send a letter, note or Mailgram to the laggard customer. If this does not produce results, telephone them. Prices said that nothing 
coerces like the human voice. Ł Consider charging interest on past-due accounts. You can make this part of your original terms. In the case of already 
consummated deals that are past due, you may be able to get the customer to agree to paying interest. Price advises asking for interest of two points over the current prime rate. Lyons' Turf Test Complete, on-spot diagnosis. Test, don't guess. Ł Daily records Ł Moisture meter Ł pH computer Ł Thatch test kit Ł N-P-K tests Ł Disease manual Order from: OLD Bill Lyons Canal Fulton, OH 44614 In Canada: Boyce Agro Systems, 517 Highland Ave. Ottawa, Ontario K2A 2J8 Write 148 on reader service card t m * "We haven't had a minute's down-time since our TORCO sprayer was put in operation" Š Bob Birkholz Š Chem Green, a division of Gloria Landscaping Durability means long life with low maintenance costs, and TORCO sprayers are specifically engineered for the greatest durability records in the lawn care industry. Our low H.P. systems not only save energy, they save you money at the gas pump Š and that's just one more reason why customers like Bob Birkholz choose TORCO. TORCO means tough! TORCO Equipment Company Ł 207 Eiler Ave Ł Louisville. Kentucky Ł 40214 (502) 366-1415 PRODUCTS Rootzone control The rootzone of the lawn Š that is where the action is. And now there is a way for the lawn care businessman to have more con-trol of that rootzone built into his lawn care program. Aquatrols Corp. of America manufactures Aqua-GRO4 4L" and Aqua-GR044L", soil wetting 
agents, to insure more efficient, 
uniform and therefore, more ef-
fective use of whatever water is applied to a lawn. Aqua-GRO moves into the rootzone and stays there, ready to uniformly 
disperse the next dose of water from sprinkler or sky, as well as the lawn care program that has 
been surface-applied. And Aqua-GRO keeps working until it is completely broken down by the microorganisms in the soil Š an average of three months. According to the company, a more effective and consistent 
response from the same lawn 
care program is delivered more 
effectively to the rootzone. Aqua-GRO, as a part of the lawn care.program is an economic way for the lawn care businessman to have that control below the sur-face, where the action is. Wriie 800 on reader service card MTD rotary mowers Drawing on more than four decades of experience in engi-neering and manufacturing, 
MTD Products Inc. has designed two new rotary mowers specifically for use in commer-cial turf care markets. Called the Lawnflite Profes-sionals, these mowers are built to take long, hard use and keep on going without time-wasting, costly breakdowns. Each is powered by a big, 4 h.p. Tecum-Ł Over 70 exhibitors of turf equipment, materials, and services Ł Speakers from leading university and industry sources All professional turf managers welcome. Register upon arrival (no pre-registration necessary). IBfarflŽ' Turfgrass ŁŁ¡Ł¡ŁH Foundation 11827 Neil Avenue, /Columbus, Ohio 43210 p(Tel: 614/422-2592) Mark your calendar now! o 4 we* l 4 «*>u» December iiesday Wednesd; (Air krnmr^ seh XL engine with solid-state ignition and double-capacity air cleaner. Special heavy duty parts common to both mowers include long-life sealed bearings, rein-forcing lower handle supports, rugged throttle mechanism, large capacity (1.2 gallon) gastank, 
easy-rolling eight-inch steel wheels, and thick-wall tires with self-cleaning tread. Professional Model 618, a side-discharge 20-inch mower, has the 
combination of strength and light weight that only a cast aluminum deck can offer. Professional Model 638 com-bines a 22-inch cut with all the 
advantages of rear-discharge mowing. It provides balance, easy maneuverability and close-trim mowing Š on both sides of the mower Š next to trees, shrubs, flower beds, buildings and other obstacles. Powerful vacuum action lifts the grass blades and collects clippings to provide a clean cut and a clean 
lawn in one pass. Write 801 on reader service card Tuflex spray tank in new space-saving size Tuflex, the only manufacturer to specialize in fiberglass spray tanks specifically for the lawn care industry is introducing the PC 300, a new larger version of its popular PC 200 gallon tank. By adding 12 inches to the height of the old model, the new tank has an additional 100 gallon capacity while taking up the same space. Write 915 on reader service card Customized spray units Strong Enterprises, Inc. will custom design lawn care spray units offering the option of vir-tually every type pump, reel and 
metering system available on the 
market today. The units, which range from 15-gallon to 1400-gallon carrying capacity, feature high-quality 
fiberglass tanks and are designed to mount on flat beds, low profile custom bodies or directly to the truck frame. All bodies are designed to detach from the truck frame so they can be re-installed on a new cab and chassis with a minimal amount of 
effort. co «O* P Si >-0 o ^ O CD CD O a < ® O O 5' c 
CD CD O CD < SI o® Q 0) O 3 ° ® Q) 5" CD a c SS - ŁŁ> ® I OD Q. w O C 5 3 S2. c/> ® 2 w & w n 52 !Š1 W o ? i $ 2 8 
<0 ro « o Mail To: Company Name Your Title First Initial -Š Š Š Middle Initial Š _ Š Š -Š Š Š Š -Š Š §S ® 00 Š Š 
Š Š ® I Š Š Š Š IO 2SS2 CJì BBBBSIIf? filili II Olili ili I III oil! Ulf IIP OCTOBER 1980 (Expires in 60 days) reader service card Use this card to obtain more information... fast. c co UJ > Ui Off o t < < UJ UJ < »Kit« zz z O i ö i ? o ŠI < >--1 CL <f> r-UJ s OC S CO 1 cc CO Ui a UJ z co 3 CD O w CC ¡Z D CLASSIFIED CLASSIFIED CLOSING DATES: November issue closes October 13 December issue closes November 6 When answering ads where box number only is given, please address as follows: Box number. % LAWN CARE IN-DUSTRY. Dorothy Lowe, Box 6951, Cleveland. Ohio 44101. Rates: 35c a word for line ads. Box num-bers add $1 for mailing. All classified ads must be accompanied by cash or money order covering full payment. Mail ad copy to Dorothy Lowe, LAWN 
CARE INDUSTRY, Box 6951, Cleveland, Ohio 44101. FOR SALE FOR SALE: Lawn maintenance business. Working partner or buyer wanted for $100,000 gross mowing operation. $10,000 minimum invest-ment. Box 30, Lawn Care, Box 6951, Cleveland, Ohio 44101. LAWN SPRAYING BUSINESS. Established Ohio liquid lawn care business for sale. 5000 accounts. Six 
figure selling price. Owner could assist buyer. Box 29, Lawn Care, Box 6951, Cleveland, Ohio 44101. CLEVELAND AA OPPORTUNITY Š Landscape and lawn care business for sale. Turn key operation available with or without and buildings. Sales exceeding one million annually. Terms available. Box 28, Lawn Care, Box 6951, Cleveland, Ohio 44101. ESTABLISHED LANDSCAPING BUSINESS Š All equipment, satisfied clientele, high potential, ex-cellent reputation. Owner going into research, must sell. Jim Drake, 914 
Maple, Zanesville, Ohio 43701. 614 454-1684. USED EQUIPMENT SPRAY RIGS Š MUST SELL. Brand new, never used 100 hi pressure sprayers, ready for truck mounting, each includes 3V2 H.P. engine, hydrocell piston pump, Hannay elec-tric hose reel witn clutch and lock for 250 foot hose, 300 gallon rectangular chem resist X-Link tank and all con-nectors and regulators to fit vans, 
pickups, flat beds and trailers, pumps up 10 GPM adjustable to 800 PSI, ideal for lawn ana tree spraying, 
weed and pest control, pressure washing, etc. Either price $5,425 each 
will sacrifice for $2,985 each each FOB Chicago, valvue, meters, guns, 
hoses, root feeder and other ac-cessories also available. Call Mr. 
France 312 455-8601 or write Security Products, P.O. Box 59225, Chicago, Il-linois 60659. 2-1979 C-60 lVz ton Chevy trucks. 2 compartment tanks-900 and 300 gallon. 2 pumps and electric hose reels. 350 V-8, 5 speed, P.T.O. Excel-pe lent condition. Call 513 845-0517. FOR SALE: 1975 Ford F-600, excellent condition, approximately 46,000 miles. 1977 Ford F-600, approx-imately 42,000 miles. 1977 Ford F-600, approximately 35,000 miles. All three 
have 1,250 gallon tanks, complete 
with hose and hose reel, have been maintained regularly. Call collect 309 454-2468. HUSTLER SNOW THROWER: Cab, weights, thrower, used only 8 hours. 
Will deliver. $3,000.00. Phone 201 526-8898. HELP WANTED BUSINESS OPPORTUNITY TIRED OF PUSHING A LAWN-MOWER? Or digging holes or cutting trees? Want to get into the lucrative lawn care business? Call Green Pro 
Consulting. We can get you started economically and guide you in building a successful business. Call 516 538-6444. ADVERTISING SALES POSITION 
AVAILABLE Š Pest Control magazine is seeking an aggressive in-dividual with experience in and commitment to the pest control in-
dustry, midwest territory. Motiva-tion, creativity and marketing ability a must. Space sales experience desirable but not requirea. Salary 
plus commission, all expenses and a good benefit program. Reply to: Cheryl C. Lyons, The Harvest Publishing Co., 757 3rd Ave., New 
York, NY 10017. An equal opportun-ity employer. SALES REPRESENTATIVE to ser-vice the professional lawn care in-dustry in New Jersey, New York, 
eastern Pennsylvania. Sell granular and liquid pesticides and fertilizers. Respond to Rockland Chemical Com-pany, Box 809, West Caldwell, New Jersey 07006. CAREER OPPORTUNITY: Midwest 
multi-store company needs managers. $16,000 minimum first year, bonus program, sales commis-sions, excellent oenefits. You must: be willing to relocate, have manage-ment experience, be turf 
knowledgable. Mail resume to Box 26, Lawn Care Industry, Box 6951, Cleveland, Ohio 44101. EXPANDING MIDWEST CHEMIAL lawn care company desires branch manager. Excellent salary, bonuses and benefits. Chemical lawn care ex-perience necessary with excellent past employment history. Send resume to Box 27, Lawn Care In-dustry, Box 6951, Cleveland, Ohio 44101'. ATLANTA, GEORGIA based com-pany seeks qualified individual to work in our lawn spraying opera-tions. Excellent opportunity, salary open. Send resume to: Box 25, Lawn Care, Box 6951, Cleveland, Ohio 44101. WANTED TO BUY WANTED TO PURCHASE, granular lawn care companies in Midwest 
and South serving primarily residen-tial accounts, present management 
may stay, principals only, confiden-
tial replys to Box 18, Lawn Care, Box 6951, Cleveland, Ohio 44101. ACQUISITIONS WANTED: Lawn 
service company seeking growth MARKETING IDEA FILE Customer-proof disease identification John M. Kenney, general manager of Turf Doctor, Framingham, Mass., passes on tip for disease identification that can keep the customer happy. He wrote: "Because of the depth of Dr. Vargas' turf disease article you ran earlier this year (April and May issues) and because of the quality of the photo reproduction in your magazine, we decided to have the articles reproduced, laminated and bound into sets for each of our employes (with extras for future employes). "The four-color, two-sided photocopies, the laminating and the binding of these 500 pages at a cost of $5 per page seemed like such a good idea, that I thought I would drop you a note to tell you how well these work for us in case you wanted to en-courage your other readers to really use your magazine the 
way it can be most helpful. "These bound books really give our people the ability to show their expertise right in front of our customers by open-ing them up and making positive identifications of the dis-
eases by using the top-notch photos from your magazine. The only minor problem we have, which I am sure will be worked out soon, is that our technicians are having some minor dif-ficulty in effecting adequate control from our presently used 
fungicides. A lot of times they just don't seem to arrest the progress of the target organisms." through acquisition. Seeking firms servicing between 400 ana 1,500 customers. Team up with experi-ence. Key people retained. Smooth transition. Flexible. Write Box 19, Lawn Care, Box 6951, Cleveland, Ohio 44101. MISCELLANEOUS KELWAY SOIL" pH TESTER, used by professionals everywhere. Direct reading, longlasting, portable, lightweight, no power source. Model HB-2 reads moisture too. Available through local distributors or contact Kel Instruments Co., Inc., Dept. L, P.O. Box 1869, Clifton, N.J. 07015. 201 471-3954. SEEDING-MULCHING CONTRAC-TOR. Pocket PalŽ now available. Im-mediately shows your cost on any size job accurately and auto-matically. A turn of the compu-guide wheel and you can give your 
customer an on site estimate. Let 
your competitors wait for the mail. This unbreakable cost analyzer will fit into your pocket and requires no batteries or wires. Just send $10.00 
to: Reinco, Inc., P.O. Box 584, Plain-
field, N.J. 07061. GREEN PRO EXECUTIVE ACAD-EMY A: Turf and soil, sales, manage-ment for profits weekend of Decem-
ber 19-22, 1980, 4 days. Textbooks, 27 
classroom hours, top instructors. First class resort accommodations, Tamiment, Pennsylvania. Meals, en-tertainment included, $475.00. Call 516 483-0100 for reservations (limited) and information. A prac-tical education and guide for those who want to be successful turf-care 
professionals in today's booming market. WANT MORE CUSTOMERS? Want your customers happier and better educated to make your job easier and to make more profits? "Garden Tips" is your answer. An inexpen-sive, proven valuable, monthly newsletter for your customers, ana 
prospective customers. Call 516 538-6444 for a sample and details. Or write Garden Tips, P.O. Box 117, Garden City, New York 11530. KNOW pH INSTANTLY. Patented electronic tester, portable, hand-held. For soil, liquids, etc. $22.00 postpaid. Details free. A & H 
Marketing, Dept. L7, 8325 Dru 
Avenue, S.E., Albuquerque, NM 87108. Phone 505 266-4821. Fine Fescue What is it? You will find it in virtually every bluegrass seed mix. You will find it in the finest home lawns. You will find it on most golf course fairways and tees. You will find it in shade areas. ^ŁŁB i Ši f * 3 OREGON FINE FESCUE COMMISSION 1349 Capital Street N.E., Salem, Oregon 97303 s*:Ai-» Ł "". .y. ' BEHIND THIS ISSUE We can hardly wait to meet you in person. The "we" is myself and assistant editors Dan Moreland and Kathy Milgate. The "you" is simply, our readers. Many of you have been in business for quite a few years, although most of the 
early growth in the lawn care industry oc-
curred during the mid- and late-70's. We put out our first issue in July of 1977, July 25 to be exact. The Professional Lawn Care Association of America officially began June 14, 1979 in Fort Mitchell, Kentucky, although unofficial history of the Associa-tion will show that it really began in the 
corridors between sessions at state turf conferences where lawn care businessmen got together and talked to each other about "getting our own association that meets our 
own specific needs." The culmination of a whole lot of work by a whole lot of people will come November 12-14 in Louisville, Kentucky at the Com-monwealth Center when the PLCAA holds its first Conference and Trade Show. The major suppliers to the lawn care in-dustry will be there exhibiting what they have to offer. And we here that there are 
going to be a few new products available to the industry soon, perhaps even by show-time. You'll get first crack at them by attending, because it is the first major ex-
hibit of the season. As we have said before, and as is reported elsewhere in this issue, the con-
ference program is designed specifically for the professional lawn care busi-nessman, with topics ranging from business planning, to computer usage, to challenges facing pesticide application. And don't forget that attendees can meet lawn care businessmen from all over the country, to exchange ideas, informally talk "shop", and yes, maybe even hoist a soda 
pop or two. If by now you don't know who to contact to find out information about attending, here it is again: Jane Stecker, PLCAA, Suite 1717, 435 N. Michigan Ave., Chicago, IL 60611, or call 312-644-0828. Dan, Kathy and I wouldn't miss it for the world. See you there. U^r TURF MAINTENANCE Success of treatments reflects mowing habits Most lawn care businessmen would agree that any lawn care program, no matter how com-prehensive and thorough, is only as good as the customer who maintains that lawn. It is instru-mental, therefore, that the lawn care businessman educate the homeowner as to the proper care and maintenance procedures necessary to get the best results 
from any fertilization or pesti-
cide application provided by the 
lawn care company. Proper mowing is an integral part of the homeowner's maintenance pro-gram. Mowing, disposal of grass clip-pings and fertilization are all functions of growth rate of the 
lawn, says Dr. William E. Knoop, 
area turfgrass specialist with the Texas Agricultural Extension Service, Dallas, Texas. While fertilization is used to promote Finally, An Aid For Teaching Turfgrass Superintendents. Contractors. Lawn Care Managers. New. On-the-Job Reference. The Turf Managers' Handbook is a compre-hensive. organized approach to turfgrass science and care. It has been designed and written by leading turf specialists from Purdue. Dr. William Daniel and Dr. Ray Freeborg. for on-the-job reference and as a text for students. The book contains 150 illustrations and 96 color photographs. Data includes 240 tables and forms. Included are specifications for rootzones, employment, calculations for chemical applications, and extensive metric-imperial conversion. Business and technical aspects of turfgrass management are covered in this 424-page book. Planning, purchasing, hiring, construction, and plant selection are put together for easy on-the-job reference. Markets covered include lawn care, sod production, golf course r nanagement. cemeteries, athletic fields, .nd low maintenance areas. If it concerns turf, it's in the Turf Managers' Handbook. TU mana Hann BOOK Ordering Information Pleas« send copies of the hardback ($18 95 ea ) copies of the paperback ($14 95 ea ) A shipping charge of $1.25 per book must be added A Check or money order for is enclosed Please charge to my VISA or MASTER CHARGE (circle one) account no. . expiration date Signature Name (Print). City. I understand that delivery may take six to eight weeks Quantity and bookstore rates available upon request Send to Books Department Business Publications Division Harvest Publishing Company 9800 Detroit Ave Cleveland. OH 44102 H growth, mowing controls growth. 
The relationship between fertil-ization and mowing is fairly 
directŠthe higher the rate of fer-tilizer, the higher the rate of growth. While lawns need a certain growth rate to maintain density and to repair damage from wear and injury from insects and dis-
ease, Knoop says, an excessively high growth rate only increases mowing requirements and the 
amount of grass clippings pro-
duced. Each turfgrass used in the home lawn has an ideal height-of-cut. The recommended cutting heights for some lawn grasses are listed in the table. These suggested heights-of-cut were developed from research results and from professional experi-
ence with lawn maintenance. Lawns cut at these heights usually perform better than 
lawns cut higher or lower under 
average maintenance conditions. Lawns may be mowed lower than the suggested mowing heights, but greater energy in-puts in the form of higher fertil-
izer rates, higher water require-ments, greater mowing fre-quency and increased insect and 
disease controls are necessary, 
Knoop says. Lawns cut at heights higher than suggested tend to develop thatch more readily. Lawn areas that receive high use and lawns that are moderately shaded should be mowed at the greater height rec-
ommended. Frequency of mowing lawns is very important also, Knoop says. The lawn's density, or the num-ber of leaves per unit of area, is a function of mowing frequency. The "rule of thumb" is that no more than one-third of the leaf tissue should be removed at each mowing. Thus, a St. Augustine lawn maintained at two inches should be mowed when the grass reaches three inches in height. If this criteria is followed and the lawn hasn't been over-fertilized, 
clippings do not need to be removed from the lawn. Mulching mowers cut grass clippings into smaller fragments 
which work into the turf. Thus, lawns appear neater after mow-ing and grass clippings decom-
pose more rapidly. Criteria 
suggested for mowing frequency, to remove only one-third of leaf tissue at each mowing, should be still be followed even if a mul-ching mower is used. Mulching is 
no remedy for poor mowing 
practices. ADVERTISERS INDEX Adelphi 15 Allied Chemical Corp 7 Diamond Shamrock Corp Cover III Excel Industries, Ine 11 International Seeds, Ine 3,10 Kubota Tractor Corp 8-9 Lakeshore Equipment & Supply Co 18 Lofts Pedigreed Seeds, Ine Cover IV Lyons Turf Tester 19 
Monsanto 4 Oregon Fine Fescue Commission 21 Ohio Turfgrass Foundation 20 PLCAA 12 Professional Turf Specialties 14 Ryan 6 Torco Equipment Co 19 Tuflex Mfg. Co 5 Velsicol Chemical Corp 17 r For the turf you care for: season-long protection against crabgrass, Poa annua and other annual grasses and weeds with America's leading preemergence turf herbicide. Dacthal is number one in its field. Not only because it is so effective, but because it con-trols more than 20 unwanted weeds and grasses. Applied properly, it laysdown a barrier that stops early and late germinating annual weeds without affecting healthy, growing turf grasses. Tough weeds like crabgrass and Poa annua can't stand up to Dacthal. The help you need for total turf care. Dacamine® provides postemergence control of over 70 broadleaf weeds including dandelion, annual chickweed, knotweed and Canada thistle. It works right down to the roots. So tough perennials don't return. Daconate® is the postemergence herbicide that knocks out nutsedge, chickweed, wood sorrel, sandbur and other grassy weeds. It'sa ready-to-use liquid herbicide with a built-in surfactant for uniform wetting. Daconil 2787® is the broad-spectrum fungicide that stops nine fungus diseases on turf. Use it from spring to fall to prevent dollar spot, leaf spot, red thread, stem rust of blue grass, large brown patch. It's effective even in hot weather. Provides disease con-trol on a number of ornamentals. Count on the big four from Diamond Shamrock to make your job easier. Diamond Shamrock The resourceful company. See your turf chemicals supplier, or contact the Diamond Shamrock Agricultural Chemicals Division sales office nearest you Three Commerce Park Square, 23200 Chagrin Blvd, Beachwood, OH 44112 Ł 1760 The Exchange. Suite 100, Atlanta, GA 30339 Ł 5333 Westheimer. Suite 850, Houston, TX 77002 Ł Commerce Plaza Bldg . 2015 Spring Rd , Oakbrook. IL 60521 Ł 617 Veterans Blvd., Redwood City, CA 94063 Ł : Ł / I * 1 v- Ł J Ł * ' KENTUCKY BLUEGRASS The only way to Improve baroTn was to lower the price. dial 'Gold Tag (sod quality) is available at $1.59 per pound. Prices slightly higher in Canada. These new crop prices available September 1, 1980. Lofts/New England Great Western Seed Arlington, MA 02174 Albany, OR 97321 (617) 648-7550 (503) 926-5892 Now, no matter how much (or how little) Baron you buy, you'll pay V% less than before. It's our way to thank you for making Baron the world's largest selling bluegrass. It's possible because, unlike other elite bluegrasses, Baron consistently produces 
large quantities of seed. And that means Baron is always available. It's still the same great Baron .. .with the same quick germination, dense growth arid rich color that looks great in sun or shade. It resists diseases and requires minimal fertilization. And, of course, it's certified 
and free of both Poa annua and bentgrass. Baron is still the same. $«4AQ I * Only the price is lower! | 1 h Lofts Pedigreed Seed, Inc. Bound Brook, NJ 08805/(201) 356-8700 (800) 526-3890 llogg Seed Co., Inc. Lofts/New York Lofts/Maryland Sunbelt Seeds, Inc. Oseco, ln< ajjkee, Wl 53201 Cambridge, NY 12816 Landover, MD 20785 Tucker, CA 30084 Brampton, Ontario L6V2L2 76-0373 (518)677-8808 (301)322-8111 (404)491-1311 (416)846-5080 Write 132 on reader service card