COMPANIES GARDEN EDITORS BLANKETED WITH RELEASE Sod growers fire salvo in continuing battle with lawn care businessmen Toro buys Barefoot The Toro Co., Minneapolis, has entered the lawn care ser-vice business through the acquisition of Barefoot Grass Lawn Service, Inc., Columbus, 
Ohio. Toro Chairman David T. McLaughlin and Barefoot Grass chairman Marvin E. Williams said the companies have signed a letter of intent for Toro to ac-quire Barefoot for an undis-closed amount of cash. Barefoot was started as a sub-sidiary of O.M. Scott & Sons, Marysville, Ohio, but has oper-
ated independently since 1975. Sales this year are expected to be $3 million. "We believe the lawn care service business is a logical diversification for our tradi-tional lawn and turf equipment business," McLaughlin said. "We 
are impressed with the rapid growth of Barefoot Grass over the past four years, and we are convinced that the company has 
both the systems and products to 
emerge as a leader in the fast-growing lawn care service industry." Barefoot, unlike many other companies in the lawn care industry, uses granular instead of liquid products for lawn care. "We are very pleased at the prospect of an association with an established company with a strong image such as Toro," Wil-liams said. "We had reached a stage in our growth where it made sense to combine with 
another company to take greater advantage of our growth pros-pects." McLaughlin said Toro looks at the acquisition as "an invest-ment opportunity" which is ex-
pected to have no significant im-pact on earnings over the next two years. In addition to a large consumer products division, Toro manufactures mowers, trac-tors and irrigation systems for 
the lawn care industry. Bareroot currently operates in 12 cities with primary emphasis in Ohio. The company 
advertises its use of Scott prod-
ucts in its advertising literature. In tones that would seem to signify an all-out war on lawn care businessmen in Illinois and 
across the country, the Sod Growers Association of Mid America has blanketed news-paper garden editors with a single-spaced, three-page news release condemning lawn care 
businessmen with words such as "sharp operator," "no scruples," 
and "slick sales talk." The release, dated July 30, and sent by William Morgan Associates on behalf of the sod The first major expansion of Ag-Vantage Agricultural 
Consulting Service, Columbus, 
Ohio was announced recently as the company opened up new branches in eastern Indiana and 
Ohio. Ag-Vantage's parent com-pany is ChemLawn Corp., also 
based in Columbus. ChemLawn is the country's largest lawn care company, with annual sales of about $75 million. Ag-Vantage growers group makes a number of points to 150 newspaper gar-den editors in major metro-politan areas across the country: Ł Sod growers in various parts of the country have noticed that occasionally fine sodded lawns deteriorated more quickly 
when the services of certain lawn care specialists were 
engaged. Ł Many lawn care business-men use showmanship and 
"pretty white trucks" to impress customers and potential began operations last year in 
Ohio. John Wright is ChemLawn vice president in charge of agricultural operations. Speaking before the Urbana, Ohio Lions Club recently, Chem-Lawn president Jack Van Fossen 
said: "Ag-Vantage provides the agricultural industry and the 
farmer a much-needed inde-pendent source of advice and professional agricultural service without being involved in the 
sale of agricultural products." Van Fossen said that it is essential to the soundness of the good advice given through Ag-Vantage that the consultant be independent and free to select 
among a large number of agricul-tural product alternatives. Ag-Vantage can remain unbiased in its advice because it does not sell its own products or anyone 
else's, he said. The company is backed by experienced consultants, exten-sive farm and field information and chemical analysis. CLC Labs, a division of ChemLawn which has provided it with scien-tific and technical information, is also supporting Ag-Vantage through soil analysis, plant analysis and other specialized tests for Ag-Vantage's custom-ers, he said. "ChemLawn is committed to the long-term development and support of a professional agricul-tural consulting service," Wright said. customers. Ł The release states that homeowners cannot be sure that a lawn care businessman using 
liquid applications is not simply putting down water on a lawn. Ł The release quotes corre-spondence the sod growers group 
has had with the Illinois Depart-ment of Agriculture, saying that the state has approved the sale of a "100 percent of nothing" when 
liquid fertilizers are applied to a 
lawn. Ł The release says that many homeowners are "paying a lot of money for just a spray of water 
and nothing (else) over their 
lawns." Ł The release says that home-owners would "be better served to go back to bagged fertilizer, available from any garden sup-ply store." Here is the text of the news release: We have just run across some information for those lovers of fine lawns who work 
so hard and spend so much of their time and money to have a good lawn. The information is most interesting. Recently several sod growers in various parts of the country began to notice that occasionally a fine sodded 
lawn deteriorated more 
quickly when the services of 
certain lawn care specialists were engaged. These lawn care specialists consisted of firms who represented themselves as lawn grass experts offering to 
fertilize, 'fumigate' or weed 
spray lawns 'the new and modern way' with liquid applications rather than the old conventional tried and proven method of applying dry fertilizer with a spreader and then 'watering in' the fertilizer. Most of these firms go about in pretty white trucks with to page 8 What forms of advertising do you use? I 69 Source: 1979 LCI survey QUICK STARTS Gas lines and lawn care page 2 Forbes looks at the lawn care industry page 2 
Missouri lawn businessmen organize page 3 Ingenuity cuts soaring fuel costs page 11 Spray equipment and manufacturers page 18 
Two-man trucks increase productivity page 20 MEMOS 2 NEWSMAKERS 5 MARKETING IDEA FILE 6 
MEETING DATES 9 
COST CUTTINGS 11 TOOLS, TIPS & TECHNIQUES 20 MONEYWISE 24 
PRODUCTS 25 Z9TEE Id H0-IWVIW H1ÏUN IS ISIil 3N *£6T SlOnUüaó dbSIdbíU ÜÜV2SVW MILL Š A ' ° he lawn care industry, s part of a continuing nd management prob-D every day. Topics for WWN Serving lawn maintenance and chemical lawn care professionals. INDUSTRY SEPTEMBER 1979 Ł VOL. 3, NO. 9 Ł A Harvest Publication COMPANIES ChemLawn expands into agriculture, opens 7th consulting service branch cu w C/3 oc H CD D Q 2 w a: < u 2 £ < CHANGES Earley named LCI's associate publisher Bob Earley, editor of LAWN CARE INDUSTRY, has been given the additional duties of associate publisher for the maga-zine, it was announced recently 
by publishing director Richard J.W. Foster. Earley has been editor of the magazine since it began more than two years ago. His new duties as associate publisher will include direction of sales and promotion efforts for the maga-zine, Foster said. Earley will con-tinue to edit LAWN CARE INDUSTRY. Earley holds a B.S. degree in journalism from Northwestern University, Evanston, Illinois. In addition to working as a newspaper reporter in 
Cleveland and at an adver-tising/public relations agency in Chicago, he has been an editor on the following magazines: HEATING / COMBUSTION 
EQUIPMENT NEWS, CRYO-
GENICS & INDUSTRIAL 
GASES, GOLF BUSINESS, WEEDS TREES & TURF, all in Cleveland; and GOLF COURSE MANAGEMENT. -SOUTH, SOUTHWEST Tall fescue good for shaded turf Tall fescue, if irrigated, has good potential for turf use under shaded conditions in warm, humid climates. Maintaining acceptable quality turfs under shade is a 
continuing problem, according to turf researchers with the Texas Agricultural Experiment Station. It is estimated that 25 percent of all turfs are grown under tree 
shade. Shaded turfgrasses have restricted root, shoot, rhizome and stolon growth. Such turfs have less wear, heat, cold and drought hardiness. The shade adaptation of tall fescue was studied for seven turf 
responses under full sun, saran shade cloth and post oak tree 
shade in south central Texas. Results showed that tall fescue grown* in oak tree shade averaged 91 percent lower shoot density, 66 percent less greenness, and 54 percent less shoot carbohydrate content than under full sun. On the other hand, tall fescue grown in full sun had 95 percent lower cover, 93 percent lower 
turfgrass quality and 68 percent lower extension rate than grass under post oak shade. Leaf orien-tation was similar under both shade levels, according to Dr. James B. Beard of Texas A & M 
University. L4WN OIRE INDUSTRY Editor/Associate Publisher: ROBERT EARLEY Technical Editor: RON MORRIS Assistant Editor: DAN MORELAND Graphic Director: RAYMOND GIBSON Publishing Director: RICHARD J. W. FOSTER Executive Editor: DAVID J. SLAYBAUGH Research Services: CLARENCE ARNOLD Advertising Production: CHRIS SIMKO Editorial Secretary: JEANNIE SUTTON MARKETING/SALES Circulation & List Rental: TERRI HUTSENPILLER (216) 651-5500 Marketing & Merchandising Services: FRAN FRANZAK (216) 651-5500 New York Office: BRIAN HARRIS (212) 421-1350 757 Third Avenue, New York, N.Y. 10017 Midwest Office: JOE GUARISE, JEFF DREAZEN (312) 236-9425 333 N. Michigan Ave., Chicago, Illinois 60601 Southern Office: DICK GORE (404) 233-1817 3091 Maple Dr., Atlanta, Ga. 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DOROTHY LOWE (216) 651-5500 9800 Detroit Ave., Cleveland, Ohio 44102 CORPORATE OFFICERS Chairman: JAMES MILHOLLAND JR. President: HUGH CHRONISTER Senior Vice President: BERNIE KRZYS 
Senior Vice President: DAYTON MATLICK 
Vice President: CHARLES QUINDLEN LAWN CARE INDUSTRY is published every month by The Har-vest Publishing Company, a subsidiary of Harcourt Brace Jovanovich, Inc. at 9800 Detroit Ave., Cleveland, Ohio 44102 (2161 651-5500. Copyright ' 1979 by The Harvest Publishing Company. All rights reserved. The contents of this publication may not oe repro-duced either in whole or in part without consent of copyright owner. Controlled circulation postage paid at Cleveland, Ohio. SUBSCRIPTIONS: to Lawn Care Industry are solicited only from owners, managers, operators, buyers, merchandisers, agronomists, technicians, dealers, distributors and manufacturers of products associated with the lawn care and maintenance business. Position ana company connection must be indicated on subscription orders. Publisher reserves tne right to approve all subscription re-quests. Single copy cost $1.00 for current issue. All back issues $1.25 each. Foreign $1.25. Subscription rates: $10.00 one year, $18.00 two years, $23.00 three 
years. Group and foreign air mail rates available on request. SUBSCRIBERS: Send change-of-address notices, correspondence regarding subscription service to Fulfillment Manager, Lawn Care Industry, 9800 Detroit Ave., Cleveland, Ohio 44102. Change of Address notices should be sent promptly, provide old as well as new address, attach address label from recent issue. Please allow one month for change of address to become effective. POSTMASTER: Please send form 3579 to Fulfillment Manager, Lawn Care In-dustry, 9800 Detroit Ave., Cleveland, Ohio 44102. The Harvest Publishing Company, a subsidiary of Harcourt Brace Jovanovich, Inc.. publishers of WEEDS TREES * TURF, PEST CONTROL, NPCA Extra, GOLF BUSINESS. HARVEST MEMOS Gas lines: The government's lack of foresight and com-plete disregard for the problems of the American busi-nessman were brought into sharp focus recently when the gas shortage hit like a bomb, says Klaus Ahlers, of Carlacio Landscape, and president of the California Landscape and Irrigation Council. "A national trade association in Washington estimates that it costs $60 per truck per hour to wait in line to get gas when 
all the costs are considered," Ahlers wrote in Professional Landscape Contractor. "When applied to the cost of a gallon 
of gas this amounts to six dollars per gallon above the pump price. "Yet, despite the fact that gas and diesel fuel are ab-solutely essential to the construction industry in general, and the landscape industry in particular, there were no excep-
tions to the gas line rules. It was either wait in line, or lose the 
use of your manpower and equipment." Forbes magazine looks at lawn care: Look for a feature on the lawn care industry soon in Forbes magazine. Reporter Sharon Reier has been flying around the country intervie-
wing executives with many of the major lawn care com-panies, including ChemLawn Corp., Columbus, Ohio and 
Lawn Doctor, Matawan, N.J. D.C. companies give PLCAA a boost: George Graham, owner of Lawn King of Mount Vernon, Alexandria, Va. reports that the remains of the Professional Lawn Manage-
ment Association, a group of about 20 companies that 
organized in the Washington, D.C. area a few years ago, has 
closed its books and donated the remaining $600 left in its treasury to the new national Professional Lawn Care Associa-tion of America. The lawn care job market: Mike Fulton, assistant pro-fessor of horticulture at the Agricultural Training Institute, a state-supported two-year school in Wooster, Ohio, has a prob-lem. "I don't have nearly enough graduates to fill the job re-quests I get for turf graduates," he told LAWN CARE IN-DUSTRY recently. "We get more calls from lawn care com-
panies than any other segment of the green industry." Fulton right now is supplying about 10 turf grads a year to lawn care companies, but says he could supply many times that if he had the students. "Just about all of the kids who come in here are familiar with golf courses, and that is where they want to go," he said. "But there just aren't the jobs available in the golf market that there are in the lawn care industry. Also, in the lawn care industry, the pay is better and there is more job security." Here come the Japanese: The Japanese are shipping lawn and garden machinery into the U.S. faster than the grass can grow. In 1977, such imports amounted to a scant $25,000. Last year, Japan became the number one foreign supplier by 
sending $2.1 million of mowers and the like, an increase of more than 8,000 percent, the Wall Street Journal reports. Recession cutbacks: The economists keep talking about an economic downturn and even a recession, and all of the talk has begun to affect some lawn care companies. Erv Denig, president of Lawn & Turf Landscaping, Inc., Fort Wayne, Ind., reports that about 10 percent of his customers have asked for a cutback to four applications from his typical five-application program. Oops: In the June issue of LAWN CARE INDUSTRY, we printed a test to gauge your business knowledge in our MONEYWISE column. We incorrectly reported the minimum wage as being $3 an hour. It's only $2.90 an hour. Recession will affect Midwest, Northeast most: While the nation appears headed for a recession this year, the slump will have much less impact on the West and the South than on the Northeast and Midwest, according to a new study by the Conference Board, a New York-based business research organization. The reason is that these areas have many 
cyclically sensitive capital and consumer goods industries. ASSOCIATIONS Missouri lawn care businessmen organize Twelve Missouri lawn care businessmen met in late July and formed the Professional Lawn 
Care Association of Missouri. Dr. Paul Schnare, president of Atkins Lawn Care, Columbia, Mo., was elected president of the group. He is also on the board of directors of the recently formed Professional Lawn Care Associa-tion of America. There is no 
formal affiliation between the two groups. John Loyet of Loyet Landscape Maintenance, Ellis-
ville, Mo., was elected vice presi-dent. John Van Winkle, of Lawns Etc., Inc., Blue Springs, Mo., was 
elected secretary-treasurer. Others in attendance at the meeting were: Dave Fore and Vern Pauley, both of Atkins 
Lawn Care; John Humphrey, Greenway Lawns, St. Charles, Mo.; Wayne McKinnon, Land Maintenance, Inc., St. Louis; John Atkinson, Rhodes Chemical, Kansas City, Kans.; Steve Dickinson, Pro Turf, High Ridge, Mo.; Joe Morrell, Mid-Missouri Pest Control, Columbia, 
Mo.; Chris Christensen, Green Seasons, Smithville, Mo.; and John Saul, Saul's Lawn Mainte-nance, Chesterfield, Mo. The group formed committees to draft bylaws, handle publicity 
and membership, and to plan for a convention by the end of the year. Three classes of membership were decided upon: Ł Voting membership Š An individual, representing an owner-operated company of franchisee, which derives its ma-jor portion of income from com-mercial or residential chemical lawn care. Dues are $100 per 
year. Ł Affiliate membership Š Any person who is interested in the chemical lawn care industry, but does not fall into the above two categories. Dues are $25 per year. There will also be honorary memberships appointed by the 
board. These members will not have to pay dues. The charter members donated $100 apiece to establish a treasury. Next meeting of the group is September 16 at Holiday Inn West, Columbia. For further information, contact: Dr. Paul Schnare, Atkins Lawn Care, 1123 Wilkes Blvd., Columbia, MO 
65201, 314-874-8000. EDUCATION Beard publishes revised lawn book Dr. James B. Beard, noted turf researcher at Texas A & M University, has published a revised edition of his How To Hove a Beautiful Lawn. This 114-page book offers 12 full-color pages and gives sim-plified, yet complete coverage of turfgrass establishment and maintenance practices. Many lawn care companies recommend the book to field and 
sales personnel as both a training aid and reference guide. Cost is $5.95. Group discounts are available. For further information, con-tact: H.J. Beard, Beard Books, 1812 Shadowood Dr., College Sta-tion, TX 77840. ŁHHHIHHil COMPANIES Canadian Industries builds new facility Canadian Industries, Ltd., Willowdale, Ontario, has begun construction of a $1 million manufacturing and distribution facility in Laval, Quebec to improve production and service of its lawn products. The new facility is a result of increased demand for the com-panies lawn fertilizer products which contain sulfur-coated urea, a slow-release form of ni-trogen which is used in all blends of the company's premium lawn fertilizers. NORTHWEST Landscape certification available in Washington The Washington State Nur-seryman's Association (WSNA) 
has joined a very select few nur-sery associations which have ex-panded their certified nursery-men programs by adding one for 
certified landscapers. The WSNA recently published an 86-page certified landscaper training manual. Editor of the manual is Craig Reynolds, Eden Nurseries, Snohomish, Wash. Contents of the manual in-clude chapters on: principles and characteristics of landscape 
design, the importance of landscape installation, reading the landscape plan, landscape contracts with the customer, buy-
ing nursery stock and grades and standards, preparing for the landscape job, landscape crew efficiency and supervision, stak-ing and grading sites and 
drainage provisions, working 
with the irrigation specialist, constructing landscape struc-tures, transplanting plant materials, planting and staking, 
completing the landscape in-stallation, safety and first aid. In the landscape maintenance section are chapters on: the im-portance and productivity of landscape maintenance, prun-
ing, directing plant growth, brac-
ing and cabling trees, turfgrass management and thatch control, 
planting new plant materials, mulching, landscape mainte-
nance equipment, maintenance of interior plants and mainte-nance service contracts. Purchase information can be obtained by contacting: WSNA, 1202 25th Ave. Ct., N.E. Puyallup, 
WA 98371. STRONG ON SAVINGS... STRONG ON QUALITY... 
STRONG ON PERFORMANCE THE STRONG PC1200/PC800 LAWN CARE UNITS Ł High quality fiberglass tank, available in 1200 or 800 gal. capacity. Ł Matching fiberglass engine and pump cover. Ł First unit of its kind that can be bolted to either truck frame or flatbed body Ł Superfeatures...at an incredibly low initial cost factor. Ł "rank constructed of chemically resistant fiberglass resins, baffled to reduce liquid surge. » FMC John Bean pumps. » Units designed to pump liquids or non-soluble fertilizers. » Many options and components to choose from. Ł Custom fabrication available upon request. STRONG UNITS ARE STRONG UNITS! SPECIFY FROM ONE OF THE COUNTRY'S BIGGEST PRODUCERS OF HI-VOLUME CAPACITY LAWN CARE UNITS. SPECIFY STRONG! For complete specifications on the PC1200/PC800, or any other strong unit, circle the reader card, or please write or call: STRONG ENTERPRISES. INC. 4240 S.W. 72nd Ave., Miami, Florida Ł (305) 264-5525 LAWN CARE INDUSTRY ORGANIZES Ł To provide and disseminate informa-tion to the industry regarding laws and regulations affecting the industry and to promote the enforcement of same Ł To provide industry statistics Ł To exchange knowledge among the members for the improvement of the industry PURPOSES OF THE ASSOCIATION Ł To collect and disseminate informa-tion regarding lawn care for the betterment of public interest Ł To recommend standards of nomen-clature for the improvement of the industry Ł To sponsor and promulgate research related to lawn care among other persons or institutions Ł To provide information to the public regarding lawn care by sponsoring or participating in seminars, confer-ences and congresses related to educa-tion in the lawn care fields Ł To promote the lawn care industry in all other lawful ways. NATIONAL CONVENTION An annual event for the professional exchange of new ideas, innovations and operating know-how. Also a forum for Lawn Care industry suppliers to sell and demonstrate their wares. NEWSLETTER A periodic publication distributed to dues-paying members to keep them abreast of the latest thinking and activities affecting their business and industry and what other Lawn Care professionals are doing about it. The proposed Newletter will include regulatory and consumer market trends, technical, economic, legislative and industry news as it happens. 
SEMINARS Conferences, clinics and workshops will be conducted in sessions aimed at continuing management education for today s business climate and conditions relating to the Lawn Care profession. 
TRAINING PROGRAMS 
Specially designed courses for sales, service and supervisory employees of member firms to project a strong 
overview of the Lawn Care profession and to teach, with case histories wherever possible, the common fundamentals 
of business practices, customer relations, regulatory and legal aspects, cost control and the importance of economics to business success. RESEARCH AND DEVELOPMENT 
Industry-funded projects will be initiated relating to advancement of Lawn Care technologies, analysis of new 
or unique methods, preparation of generic and industry-
wide information for general dissemination, conduct of studies relating to supplies, safety, equipment, transporta-tion and other general market data CONSUMER EDUCATION A generic (non-proprietary) approach to inform potential customers of the advantages of Lawn Care and the importance of putting the proper care of lawns in the hands of dedicated, trained, skilled professionals. STATISTICS Surveys to enable each PLCAA company to compare its performance against the average performance of all MEMBER ACTIVITIES AND SERVICES member companies and to compare business performance factors, such as: sales volume, profit, investment, inventory levels, growth, etc. The Association will gather proprietary data from participating members for statistical analysis and prepare generalized data for dissemination to participating members while protecting the confidential information of each participant. 8. SAFETY PROGRAM The establishment of safety standards that, effectively followed by an industry, can better prepare that industry to contend with the multiplicity of national government regulatory groups and state and municipal codes that might seriously inhibit a business activity. Self-regulation and standards create a strong position on safety comprehension. Safety education films can also be produced for use in employee training, presentation to regulatory groups, management or customers as required. 9. ENVIRONMENTAL PERSPECTIVE A basic concern of all Lawn Care professionals is proper understanding of environmental factors relating to services performed and the responsibility to protect the environ-ment. This important aspect of consumer and governmental awareness of environmental treatment will be carefully monitored and an alert system will be maintained. 10. DIRECTORY A listing of each member of the Association in good standing, the PLCAA statement of objectives, code of ethics, active committees, members' management personnel and association representatives. Current officers, directors and active projects will also be listed to facilitate participation. 11. INSURANCE An extremely important service to members is the 
availability of insurance programs tailored to the specific needs of the average PLCAA member. A package of selective coverage is planned to include health and medical plans, accident, death, liability, comprehensive 
business insurance and risk management. MEMBERSHIP APPLICATION INSTRUCTIONS Please read qualifications and answer all questions on this application. Membership in the PLCAA may be held in the name of the company only. Send together with your check for the $50 application fee. I, (WE), HEREBY APPLY FOR MEMBERSHIP IN THE PROFESSIONAL LAWN CARE ASSOCIATION OF AMERICA, AS FOLLOWS: Ł REGULAR MEMBER Š $200 per year Application for Regular Membership in the PLCAA may be made by any person, firm or corporation active in the lawn care business for at least six months prior to this application. Ł AFFILIATE MEMBER Š $100 per year Application for Affiliate Membership in the PLCAA may be made by an operating branch or division of a Regular Member or business-related entity/individual designated by a Regular Member entitled to all rights of membership other than voting. Ł ASSOCIATE MEMBER Š $500 per year Application for Associate Membership in the PLCAA may be made by any person, firm, corporation or other association engaged in business or research activities, related to, but not directly engaged in lawn care management, i.e. chemical suppliers, manufacturing and equipment suppliers, distributors and manufacturer's representatives. Name of Company Street City Phone State . In making application for the class of membership indicated above, I certify that the applicant is qualified in accordance with the requirements for membership as defined above. I further certify that all information submitted in this application is true and, if accepted as a member (Name of Applicant Company) agrees to abide by the Articles of Incorporation, and By-laws of the Professional Lawn Care Association of America. A check in the amount of $50 is enclosed. I understand the application fee is not refundable if the company is not accepted as a member. If accepted, I will be billed for annual dues at which time I can designate the payment terms I desire. (Fiscal year of association extends from July 1 through June 30. Dues are payable a full year in advance, but credit will be made on the following year if a portion of current fiscal year has passed when joining.) Date . Signature Title Please complete the reverse side of this application and return with your check to: Professional Lawn Care Association of America, 435 N. Michigan Avenue, Suite 1717 Chicago, IL 60611. Phone: 312/644-0828 12. LEGISLATION A significant factor in today's business climate is the constant presence of state and national legislation that could seriously affect the operation of Lawn Care professionals through laws and regulations controlling industrial material and processes for example. Reports to member companies in these areas will provide advance 
notice of pending legislation which will enable PLCAA 
members to respond 13. GOVERNMENT RELATIONS In a broader concept, federal government activities relating to labor, standards, safety, liability, consumer interests, finance, trade, revenue, environment, imports and exports and other areas of special interest will be monitored. Appropriate agencies will be contacted when necessary. PLCAA, as spokesman for the entire industry, can present your interests with greater force and 
effectiveness than can an individual company. 14. STANDARDS Establishment of acceptable and common technical and safety standards will allow the Lawn Care profession to look upon criteria for their own performance and to have specifications that are tangible and demonstrable to both 
critics and allies. 15. TRADE PRACTICES Development and recommendation of industry objectives and encouragement of practices that will reflect favorably on the industry as a whole constitute an important Association function. Special problems in trade matters can then be addressed and solutions recommended within 
the framework of industry objectives and policies. 16. ASSOCIATION LIAISON The exchange of information and industry viewpoints with 
related Associations in industry, arts and sciences will significantly expand the influence and prestige of PLCAA as well as give PLCAA members a broader insight into their own industry. 17. INDUSTRIAL RELATIONS Motivation of employees, the proper utilization of human 
resources, standard operating procedures, labor relations, training and job descriptions will be explored under this activity. BACKGROUND DATA 1. Date applicant company started: 2. Applicant company is primarily involved in: Chemical lawn care and maintenance services Application Ł Chemical application only Ł Liquid Ł Mowing and other maintenance services Ł Other (specify: Ł Granular _) Ł Both . Applicant company is an. Ł Independent Ł Partnership Ł Corporation Ł Chain Ł Franchise Ł Other (specify: 4. Applicant's type of business: Ł Manufac. irer Ł Dealer Ł Distributorship Ł Lawn Care Service 
Ł Other (specify: 5. Is applicant company's business location: Ł Headquarters Ł Branch Office CONVENTION PLANS 1. Will you attend a national PLCAA meeting? Ł YES Ł NO 2. What time of year would you prefer the meeting to be held? Ł Winter Ł Summer Ł Other FOUNDER'S DESIGNATION Please send the necessary information for this membership to receive "Founder" member status. Ł YES Ł NO NEWSMAKERS Ray Conradi is a partner in Weber & Conradi, Wilmington, N.C. The company has a land-scaping division, sprays orna-mentals and shrubs and also has a lawn spraying division. The 
company has been using Green 
Magic products manufactured by 
AgroChem, Franklin Park, 111. Gloria Graville is secretary for Greneleves, Inc., lawn care firm based in Hickory, N.C. Gary McCormick is a partner with Fert-A-Lawn, based in 
Frankfort, Ky. The company is involved in both liquid and granular chemical application on lawns. Jerry Dooley is owner of Dooley's Lawn Service, Spring-
field, Ohio. The company is in-volved in lawn maintenance, dethatching, aerification, 
seeding and sodding. Thomas F. Kelly is president of Lawngrowers of America, an independent company head-quartered in Bergenfield, N.J. The company applies both liquid and granular chemicals in its lawn programs. David Pankovich is president of Gaumer Landscape, Inc., Warren, Ohio. The company does mowing/maintenance 
work, and also handles both liq-uid and granular application of 
chemicals to lawns. Drew Madzin is president of Royal Lawns, a franchise lawn care firm headquartered in Free-
hold, N.J. The company handles both liquid and granular applica-tion of fertilizers and chemicals in its lawn care program. Madzin is a former Lawn King franchise holder. The home office of Royal Lawns is in Pine Brook, N.J. J.B. Condray is president of Condray's Sod Co., Ocean Springs, Miss. Arthur Tedeschi is president of Arthur Tedeschi & Son, Inc., 
Paterson, N.J. His son Lee is also involved with the firm. Max Sestili, Jr. is a pesticide applicator with Environment, 
Inc., Mobile, Ala. The firm is in-volved in both landscape contracting and lawn mainte-
nance. Cosan Chemical Corp. has moved offices from Clifton, N.J. to Carlstadt, N.J., according to Albert Eilender, vice president of research and development for the firm. Dr. Lennie G. Kizer is the new member of the turfgrass team at Mississippi State University, serving as agricultural econo-mist. Much of his work will focus 
on the economic and financial structure of the turfgrass indus-try in Mississippi. BlueBird International, Englewood, Colo., manufacturer of lawn combers and other pro-
ducts, has announced the appointment of Gerald W. 
Springer to the position of sales manager, according to Doug Zehrung, president. Raymond Leary is owner of Lawn Doctor of Rumson/Greater Red Bank Area, Rumson, N.J. Lawn Doctor franchise head-quarters are in Matawan, N.J. Earl Sinnamon is president of Swingle, Inc., Denver, Colo. The 
independent firm handles both liquid and granular application of fertilizers and chemicals in its 
lawn care program. Ronald G. Payne has been appointed vice president, oper-ations, for Jacobsen Division of Textron Inc., according to 
Thomas V. Bruns, president of the Racine, Wis.-based manufac-
turer of lawn care equipment. Recently named corporate vice president of Raven Indus-
tries, Sioux Falls, S.D. is Ronald Moquist. Westheffer Co., Lawrence, Kan. has announced the appoint-ment of LeRoy Reed as oper-
ations manager. The company manufactures tanks and spray 
units for the lawn care industry. Donald Rodrigues is owner of Delta Ornamental Spraying, Ventura, Calif. Mike Deneen is owner/oper-ator of Mike's Turf, Hudson, Wis. Fallis Turf Equipment Ltd., Richmond, B.C. in Canada has moved to 11951 Forge Place, with a zipcode of V7A 4V9, Newt Fal-lis announces. Floyd Shingleton is branch manager for ChemLawn Corp., Lexington, Ky. ChemLawn is 
based in Columbus, Ohio. David L. Dempsey is branch manager for ChemLawn Corp., Warminster, Pa. Richard Sniderman and D. Hasnas are owners of Lawn-A-
Mat, Hamilton, Ontario, Canada. Larry Kapp is owner of Kapp's Landscaping & Green 
Lawn, Fort Wayne, Ind. The com-pany handles mowing/mainte-
nance and liquid and granular application of fertilizers and chemicals. Pacific Sod Farms, Cama-rillo, Calif., growers of pro-
fessional turfgrass varieties for the landscape and ornamental horticulture industries for the 
past 11 years, has changed its name effective this month. Ac-cording to vice president and general manager Larry Hart, the company is now known as Pacific Green/Sod, a division of Pacific Green Corp. The company also has a lawn care division. McDonough Power Equip-ment, McDonough, Ga., manufacturers of Snapper mowers and tractors, announces the promotion of Norm Siebert to sales manager. Ernie Hodas, president of Century Rain-Air, Madison Heights, Mich, has announced the appointment of Scott Foerstner to the position of con-troller. John G. Szafranski has been appointed general manager of the Commercial Products Divi-sion for The Toro Co., Minne-apolis, Minn. Officers of The Lawn Insti-tute, elected and re-elected at its recent annual meeting are: Doyle Jacklin, Jacklin Seed Co., president; Chase Cornelius, Northrup, King & Co., vice presi-dent; Robert Russell, J & L 
Adikes, Inc., secretary/trea-
surer. Members of the board of trustees are: Dick Bailey, Merion Bluegrass Association; Bob 
Buker, FFR Cooperative; Jim Carnes, International Seeds, Inc.; Hal Dickey, North Ameri-can Plant Breeders; Gabe Eros, OSECO, Inc.; Jay Glatt, Turf-
Seed, Inc.; James Jenks, Jr., Jenks-White Seed Co.; Ben Klug-man, Twin City Seed Co.; Peter Loft, Lofts Pedigreed Seed, Inc.; Don Mader, Highland Bentgrass Commission; Ed Mangelsdorf, 
Mangelsdorf Seed Co.; Bob Peterson, E.F. Burlingham & Sons; Norm Rothwell, Rothwell Seeds, Inc.; John Sutherland, 
Stanford Seed Co.; E.R. Town-
send, Whitney-Dickinson Seed Co.; Bob Wetsel, Wetsel Seed Co.; Kent Wiley, Pickseed West, 
Inc.; and John Zajac, Garfield Williamson Seed Co. TRAILER MOUNTED SKID MOUNTED ACCESSORIES GREENS BOOM HOSE REEL G-GUNSCREW TYPE JACK ALSO CHOOSE FROM FIBERGLASS TANKS/MECHANICAL 
AGITATION/PUMPS AND ENGINES/BOOMS/HAND GUNS, ETC. WRITE OR CALL: Special Products Division 301 CHARLES ST., so. BELOIT, IL $1080 HANSON EQUIPMENT CO. 0153002261 Circle 127 on free information card To improve your lawn care business, justadd water. You've got a grow-ing business, we've got a growing business. Why not combine them? Installing under-ground automatic sprinkler systems is easy and profitable. And with quality controllers, heads and valves from Rain Bird, rainmakers to the world since 1933, your customer is assured the best system available. His lawn stays healthier and so do you. For more information on this money-making opportunity contact your nearest Rain Bird distributor Or write to us at the address below We'll show you how easy it is to make more green while you make more green. Rain&Bird Bringing new ideas to life. 7045 N. Grand Avenue, Glendora, CA 91740 Ł Rain Biro is a registered trademark of Rain Bird Sprinkler Mfg Corp Glendora California c 1978 Ram Bird Sprinkler Mfg Corp MARKETING IDEA FILE One company's landscape maintenance specs Here are part of the grounds and landscape maintenance specifications used typically by one of the top landscape maintenance firms in the country Š Evergreen Services Corp., Bellevue, Wash. Rod Bailey is president of the com-pany. I. GENERAL A. This specification defines a complete landscape main-tenance service program on an annual basis. B. Evergreen Services Corporation will furnish all labor, tools, specialized equipment, materials, supervision and transportation to perform landscape maintenance services as specifically outlined below. C. All field work will be performed under the super-vision of a qualified horticulturist. Operators will be licensed for all functions, including spraying, where required. D. Our personnel are your representatives while on site. As such they will conduct themselves in a workman-like and efficient manner at all times. E. Upon request, Evergreen Services Corporation will furnish certificates of insurance evidencing appropri-ate comprehensive general, automobile liability and property damage coverage protecting against claims 
for bodily injury or property damage arising from the performance of this program. F. The basic service program is outlined in Section II of this specification entitled "Scope of Work". Specific 
amendments or modifications to the basic program are included in Section III entitled "Special Con-siderations". II. SCOPE OF WORK LAWNS 1. Mowing Lawns will be mowed and grass clippings removed from fine turf areas on a weekly basis during the grow-Professional SPRAY EQUIPMENT AT AN ECONOMICAL COST!!! DEPENDABLE ACCURATE Ł ECONOMICAL 2. Inductor allows you to mhr 4. Electric hoto reel provides quick chemicals one yard at a tima rewinding and proven service. Your spray company is different than others so you need a sprayer tailored to your needs. That's why the Professional Turf Specialties system is used by lawn spray companies from Chicago to Texas. No other system can suspend large particles such as IBDU and nitroform and offer a separate tank that allows you to mix one product, one lawn at a time, through on inductor as well as these features: 1) A pumping system that can load or unload itself and other trucks. 2) Remote throttle tachometer and pressure gauge for finite accuracy. 3) Ability to suspend slow release nitrogen such as IBDU® or nitroform. 4) Can be mounted on your present equipment or on any new truck. 5) Optional compartmentalized tank, allowing you to fill one section from the other and custom mix chemicals on the job through an inductor. Professional Turf Specialties CALL COLLECT (309) 454-2467 SUPPLIERS OF EQUIPMENT AND CHEMICALS FOR TURF MAINTAINENCE 1801 INDUSTRAL PARK RD. Ł NORMAL, ILLINOIS 61761 ing season and as otherwise needed to maintain a neat appearance. 2. Edging Lawns will be edged along borders for neat appear-ance where needed. All clippings will be removed from lawn areas, planting beds and walks. 3 Fertilizing Lawns will be fertilized in accordance with the specific 
needs of the grasses to maintain a healthy and vigorous condition. Specially formulated complete fertilizer with trace elements will be applied as needed during the 
following time periods: (1) between April 1 and May 1; (2) between June 15 and July 15; (3) between August 15 and September 15; (4) between October 15 and November 15. 4. Weed Control Fine turf areas will be carefully spot treated with trans-located chemicals to control broadleaf weeds as 
weather and turf conditions dictate. Rough or special lawn areas where they exist will be treated as specified 
in Section III of this program. 5. Watering Lawns will be watered using installed, automatic irriga-tion system equipment where it exists. Clock schedules for automatic systems will be established and moni-tored throughout the year by Evergreen Services Cor-poration personnel according to seasonal needs. Areas 
requiring manual watering will be treated as specified in Section III of this program specification. PLANTINGS AND BED AREAS 1. Fertilizing Ornamental plants and ground covers will be fertilized at least annually with supplemental feeding as neces-
sary in accordance with the specific needs of the plants 
in order to maintain a healthy and vigorous condition. Organic shrub fertilizer formulated with trace ele-ments will be used. The basic objective will be one of 
controlled nourishment. Weed Control Weed control in all improved planting areas will be continuous. Both pre- and post-emergence weed control chemicals will be used where appropriate. Hand 
weeding will be accomplished as necessary. 
Mulching and Bed Surfaces 
Bed surface areas will be periodically raked to main-tain a fresh appearance and remove foreign materials. Periodic inspections will be made to determine need for addition of ground bark or other mulch. Addition of mulch is not included in the basic service program. 4. Insect and Disease Control All ornamental plant material will be periodically inspected throughout the year to insure against disease 
and insect infestation. When an infestation occurs, the appropriate fungicide or insecticide will be applied in 
accordance with State and local regulations and as 
weather and environmental conditions permit. 5. Pruning All ornamental plant material will be judiciously pruned in accordance with standards of good practice 
and in accordance with the intended function of the 
plant in its present location. All debris will be removed from the property. Spent flower heads will be removed. 6. Watering Bed areas will be watered using installed automatic 
irrigation system equipment where it exists. Clock schedules for automatic systems will be established and monitored by Evergreen Services Corporation per-
sonnel according to seasonal needs. Areas requiring manual watering will be treated as specified in Section III of this program specification. DEBRIS CONTROL The property will be reviewed each visit to insure that debris such as bottles, papers, cartons and similar items are dis-posed of to keep the grounds neat appearing. 
IRRIGATION SYSTEM CARE All irrigation system equipment will be flushed, drained and shut off at the close of the growing season. The system will be turned on, checked and adjusted each spring. Minor repairs including branch line and riser repairs are included. Major repairs or system modifications required will be brought to the customer's attention for separate action. PARKING LOT AREAS AND DRIVEWAYS Sweeping or vacuuming of parking areas and drives is not in-cluded in the basic maintenance service program. However, paving joints and cracks in sidewalks, drives and parking lot 
areas will be kept free of live weeds and grasses. 2. 3. Short story of great beauty. This little bluegrass came to market from Sweden and became a best seller. Fylking Kentucky bluegrass forms a luxurious, low-growing, fine-textured thick turf. It establishes fast, develops a greater density of rhizomes and roots. Fylking is tough, with improved resistance to many diseases, and better tolerates drought, heat, cold, smog and foot traffic. Greens up early, stays green through summer and late into fall. Great as the backbone bargain for lawn turf seed mixes. Fylking performs well when cut low (even low as one-half inch). Fylking Kentucky bluegrass costs less than most other elite blues. In short, insist that this best seller be included in every lawn seed mix. Fylking Kentucky bluegrass. FYLKING KENTUCKY BLUEGRASS Ž Another fine, quality-controlled product of Jacklin Seed Company. 8 CU w CD >< OC H CD D Q Z u < u z < J SOD SALVO from page! tanks mounted on them. The operators wear spotlessly clean white uniforms and refer to themselves as 'lawn medics,' 'lawn doctors,' lawn experts or lawn specialists. One outfit in 
an eastern state had their oper-ators decked out in white smocks with stethoscopes hung around their necks similar to busy M.D.'s or interns who are to be seen in any hospital. These 'lawn doctors' would approach a prospect and tell about their wonderful modern system of liquid fertilizing, lawn spraying and diagnosis of 
lawn problems. This is where the stethoscopes came in. They 
would kneel down on the pros-pect's lawn, take the stetho-scopes from around their necks and press the instrument to the grass while they listened inten-tly to the heartbeats of an ail-ing lawn, an aggressive sod webworm, grub or chinch bug or some other grass blight. Their diagnosis almost always consisted of some 
multi-syllable Latin word such as Fusarium, Septoria, Asco-
chyta or other expression their prospects wouldn't under-stand. Only in this respect are these 'lawn medics' similar to 
the medical profession whom they were 'apeing.' They im-press their 'patients' or pro-spective customers with Latin botanical words and phrases 
that only the scientists under-stand. Practically all of the 50 states require that fertilizer which is marketed to the horti-cultural or agricultural trade be in marked bags or at least be certified to contain a certain analysis such as 10-10-10, 10-8-6 or 10-8-4, etc. For instance, a 10-8-4 material indicates that the fertilizer is made up of 10 per-cent nitrogen, eight percent phosphorus and four percent 
potash. When the fertilizer bags are so marked or, in the case of liquid fertilizers, are certified by the vendor or 
applicator, the buyer knows what is being applied to his lawn or his fields. In the case of liquid applications, it is difficult for the property owner to know ex-actly how much nitrogen, phos-phorus or potash is being ap-plied. When bagged, dry mate-rial is used and it is a simple matter to understand just how much of each material is being used. Counting empty bags is simple. Applying a liquid material from a nice white truck is a little more compli-cated. There is no way of knowing what is in the tank on the truck other than water or a liquid of 
some sort that is sprayed over the lawn. When the operator is honest there is no need for a property owner to be con-cerned, but who knows or how can one tell if the operator is honest? Should the applicator be a 'sharp operator' with no scruples, who fails to put the required amount of fertilizer in the tank on the truck, the property owner could be pay-ing for nothing but a slick sales talk and a little water. Suspecting that there could be more of this 'hanky panky' going on than most people were aware of, the Sod Growers Association of Mid America addressed a letter to the Illinois Department of Agriculture on May 7, 1979 ask-ing for clarification of the guaranteed analysis laws regarding liquid fertilizer sales 
from tank truck operators. The Illinois Department of Agricul-ture ignored the letter and a second letter was sent to the Department on June 21. This second letter was finally answered on July 3, 
almost two months after the 
first letter was sent. The answer is a jewel of political 
and bureaucratic mumbo-
jumbo over the signature of Wayne W. Behrns, bureau chief of the Bureau of Products Inspections and Standards of the IIllinois Department of Agriculture. In part, this is what Mr. Behrns' letter states: "The product being applied to the customer's lawn is usually a mixture of fertilizer, chemicals and water and does fluctuate from load to load; some dealers have registered this as a specialty fertilizer with a guaranteed analysis of 00.0-00-00. The Department has 
some questions as to whether a product with an analysis of 00.0-00-00 can be considered a 
fertilizer; however until we get a more definite interpretation 
of amendment to the Fertilizer Act specifically directed to this specialized service, we will ac-cept this type of registration.' Now isn't that something? The state of Illinois, through its Department of Agriculture, has approved the sale of 100 per-
cent of nothing when liquid 
fertilizers are applied to a lawn by an operator who wears 
a nice white uniform and 
drives a pretty white truck, usually trimmed in green. In the meantime, fertilizer manufacturers, distributors and retailers of bagged fertil-izers must comply with the fertilizer law and guarantee the analysis of the fertilizers they sell in bags. When through an error in manufacture, the analysis of the fertilizer in the bags happens to be a fraction less than the printed guaran-teed analysis, the vendor and manufacturer of the bagged material could be subject to heavy fines or 4stop sale' 
orders. We don't know how many states are treating the liquid applicators as does the State of Illinois, but we suspect that when the truth is known, we 
will have learned that folks are paying a lot of money for just a spray of water and nothing over their lawns. No wonder 
some of the fine sodded lawns are 'going to pot' when the fer-tilizer used carries an analysis of 00.0-00-00 as approved by the Illinois Department of Agricul-ture. Copies of the corre-spondence between the Sod Growers Association of Mid America and the Illinois Department of Agriculture are 
available. Just send a stamped, self-addressed envelope to: Sod Growers Association of Mid America, 11020 S. Roberts Rd., Palos Hills, IL 60565. The association will send you a 
copy of the 100 percent of 
nothing letter from the Illinois Department of Agriculture. In the meantime, you'll be better served to go back to bagged fertilizer, available to page 10 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 665 DULUTH. MINN POSTAGE WILL BE PAID BY ADDRESSEE LAWN CARE INDUSTRY P.O. BOX 6136 DULUTH, MINNESOTA 55806 SUBSCRIPTION GROUP SUBSCRIPTION RATE: 5 or more copies Š $7.00 per subscription. Include all names and addresses on company letterhead. Ł PAYMENT ENCLOSED Ł BILL ME Make check or money order payable to LAWN CARE INDUSTRY. 1 Year Š $10.00 2 Years Š $18.00 3 Years Š $23.00 BUSINESS ADDRESS CITY ZIP 1. Are you primarily involved In: Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) Application Ł Liquid Ł Granular Ł Both 2. Is your business location: Ł Headquarters Ł Branch office 3. Is your business: Ł Independent Ł Chain Ł Franchise Ł Other (specify) . 4. Title: Ł President Ł Owner 
Ł Manager Ł Technician Ł Other (specify) . 5. Number of accounts: Ł Less than 500 Ł 500-1.000 Ł 1.001-5.000 
Ł 5,001-10.000 Ł 10.001-25.000 Ł 25.000 or more 6. Estimated annual sales volume: Ł Less than $50,000 
Ł $50,001-100.000 Ł $100,001-250.000 Ł $250,001-500.000 Ł $500,001-1.000.000 Ł $1.000,000 or more D Signature . LAWN CARE INDUSTRY READER SERVICE CARDŠ SEPTEMBER 1979.(expiresin90daya) Use this prepaid reader service card to get additional information on products or services mentioned in this issue (Card must be completed before processing) NAME TITLE BUSINESS ADDRESS ZIP If you would like a subscription to LAWN CARE INDUSTRY circle number 101. Subscription cost is $10.00 per ye To help us better service you editorially, please answer the following: 1. Are you primarily Involved in Ł Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) Application Ł Liquid Ł Granular Ł Both 2. Is your business location: Ł Headquarters Ł Branch office 3. Is your business: Ł Independent 
Ł Chain 
Ł Franchise Ł Other (specify) 4. Title: Ł President 
Ł Owner 
Ł Manager Ł Technician Ł Other (specify) . Number of accounts: Ł Less than 500 
Ł 500-1.000 
Ł 1.001-5.000 Ł 5.001-10.000 
Ł 10.001-25.000 
Ł 25.000 or mora Estimated annual sales volume: Ł Less than $50,000 Ł $50,001-100.000 Ł $100,001-250.000 Ł $250,001-500.000 Ł $500,001-1.000.000 Ł $1,000,000 or more Ł Please send product information only on Items circled Ł Please have a salesman call ma about items circled. Best time to call me is . SIGNATURE-CIRCLE THE ITEM 101 102 103 121 122 123 141 142 143 162 163 
182 183 201 202 203 
221 222 223 241 242 243 
261 262 161 181 263 NUMBERS 104 105 
124 125 
144 145 164 165 
184 185 204 205 
224 225 244 245 
264 265 FOR FREE 106 107 
126 127 146 147 166 167 
186 187 206 207 
226 227 246 247 266 267 DETAILS ON 108 109 
128 129 
148 149 166 169 186 189 208 209 
228 229 
248 249 268 269 PRODUCTS 110 111 130 131 150 151 
170 171 190 191 210 211 230 231 
250 251 
270 271 AND SERVICES 112 113 114 132 133 134 152 153 154 172 173 174 192 193 194 212 213 214 232 233 234 252 253 254 272 273 274 115 116 117 135 136 137 155 156 157 175 176 177 195 196 197 215 216 217 235 236 237 255 256 257 
275 276 277 118 119 120 
136 139 140 158 159 
178 179 198 199 200 216 219 220 238 239 240 
258 259 260 278 279 280 160 
180 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 2675 CLEVELAND. OHIO POSTAGE WILL BE PAID BY ADDRESSEE Attention: Circulation Dept. LAWN CARE INDUSTRY 9800 Detroit Ave. Cleveland, Ohio 44102 MEETING DATES Virginia Tech Turfgrass Field Days and Trade Show, Virginia Polytechnic In-stitute and State University, Blacksburg, Va., Sept. 19-20. Contact: John F. Shoulders, Dept. of Agronomy, VPI & SU, Blacksburg, Va. 24061, 703-951-5797. Budget and Planning Seminar, sponsored by California Landscape Contractors Association and Associated Landscape Contractors of America, Hyatt House, Los Angeles, Sept. 20-21. Contact: CLCA, 1419 21st St., Sacramento, Calif. 95814, 916-448-
2522. Northwest Turfgrass Conference, Pope and Talbot Convention Center, Port Ludlow, Wash., Sept. 24-27. Contact: Dr. Roy Gross, Western Washington Re-search and Extension Center, Puyallup, Wash. 98371, 206-845-6613. Florida Nursery and Allied Trade Show, Expo Hall, State Fairgrounds, Tampa, Fla., Sept. 28-30. Contact: FNATS, Inc., P.O. Box 16796, Temple Terrace, Fla. 
33687, 813-985-8511. Society of Municipal Arborists Fifteenth 
Annual Meeting and Trade Show, Wichita Falls. Kan., Oct. 1-3. Contact: Robert S. Miller, executive secretary, 7447 Old Dayton Road, Dayton, Ohio 45427, 513-854-1338. Turf Equipment, Irrigation and Supplies Field Day, Rutgers University, Staaium and golf course. Route 18 (River Road), Piscataway, N.J., Oct. 2. Sponsored by 
Golf Course Superintendents Association of New Jersey. Contact: Dr. Henry Indyk, 
Box 231, Rutgers University, New Brunswick, N.). 08903, 201-932-9453. Northern California Turfgrass Council Irrigation Seminar, Goodman's Hall, Jack London Square, Oakland, Calif., Oct. 3. Contact: Jim Prusa, chairman NCTC, P.O. Box 268, Lafayette, Calif. 94549. Kentucky Turfgrass Conference, Executive Inn, Owensboro, Ky., Oct. 9-10. Contact: Dr. A. J. Powell, Jr., University of Kentucky, N-222G Agricultural Science North, Lexington, KY 40506, 606-258-5606. Franchise Management Workshops, Capitol Hilton Hotel, Washington, D.C., Oct. 10-11. Contact: Richard Levin, Inter-national Franchise Association, 1025 Con-necticut Ave., N.W., Suite 1005, Washing-ton, D.C. 20036, 202-659-0790. Central Plains Turf Foundation/Kansas State University Turf Conference, K-State Union, KSU, Manhattan, Kan., Oct. 10-12. Contact: Dr. Robert Carrow, Dept. of Horticulture, Waters Hall, Kansas 
State University, Manhattan, Kan. 66506, 913-532-6170. Florida Turfgrass Association Annual 
Meeting, Holiday Inn Central/Curtis Hix-son Hall, Tampa, Fla., Oct. 14-17. Contact: David DeBra, 1520 Edgewater Dr., Suite E, Orlando, Fla., 32804 305-425-1581. 19th Annual Southern California Turf-grass/Landscape Materials and Equip-ment Educational Exposition, Orange Countv Fairgrounds, Costa Mesa, Calif., 
Oct. 17-18. Contact: Ed McNeill, SCTC, 1000 Concha St., Altadena, Calif. 91001, 213-798-1715. Southern Turfgrass Conference, New Mexico State University, Las Cruces, Oct. 18-19. Contact: Dr. Arcfen Baltensperger, Department of Agronomy, Box 30, NMSU, Las Cruces, N.M. 88003. Turf Irrigation Short Course, sponsored by Sprinkler Irrigation Association, San Diego, Oct. 16-18. Contact: IA, 13975 Con-necticut Ave., Silver Spring, Md. 20906, 301-871-1200. Professional Grounds Maintenance Soci-
ety Annual Meeting, Baltimore Hilton, Oct. 21-24. Contact: Allan Shulder, 19 Hawthorne Ave., Pikesville, Md. 212068, 301-653-2742. Environmental Management Association 22nd Annual National Educational Conference Caribbean Gulf Hotel, Clearwater Beach, Fla., Oct. 21-25. Con-tact: Harold C. Rowe, 1701 Drew St., Clearwater, Fla. 33515, 813-446-1674. Michigan Green Industry Seminar and Trade Show, Davisburg, Mich., Oct. 23-24. Contact: Gregory Patcham, Michigan 
State University, Cooperative Extension 
Service, North Office Building, Pontiac, 
Mich. 48053, 313-858-0887. National Institute of Parks and Grounds Management, Opryland Hotel, Nashville, Tenn. Oct. 28-Nov. 2. Contact: Erik Madisen, P.O. Box 1936, Appleton, Wis. 
54910, 414-733-2301. Atlantic Seedsmens Association Annual Meeting, Belmont Hotel Golf Beach Club, Warwick, Bermuda, Oct. 29-Nov. 2. Con-tact: Margaret Herbst, 101 Park Ave., New York, N.Y., 10017, 212-685-5917. Maintenance Symposium, sponsored by Associated Landscape Contractors of America, Red Carpet Inn, Milwaukee, Nov. 6-9. Contact: John Shaw, ALCA, 1750 
Old Meadow Rd., McLean, VA 22102, 703-821-8611. Missouri Lawn & Turf Conference, Ramada Inn, Columbia, Mo., Nov. 7-9. Contact: Dr. John H. Dunn, Horticulture Department, University of Missouri, Columbia, MO 65211, 314-882-7838. California Landscape Contractors 
Association Annual Convention, Hilton Riviera Hotel, Palm Springs, Calif., Nov. 8-11. Contact: CLCA, 1419 21st St., Sacra-mento, Calif. 95814, 916-448-2252. South Carolina Turf Conference, Clemson University, Nov. 13-14. Contact: Dr. Landon Miller, Department of Horti-culture, Clemson University, Clemson, 
S.C. 29631. New York State Turfgrass Conference and Trade Show, War Memorial Stadium, 
Syracuse, N.Y., Nov. 13-15. Contact: Ann Reilly, 210 Cartwright Blvd., Massapequa Park, N.Y. 11762, 516-541-9034. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Ramada O'Hare Inn, Chicago, Nov. 15-16. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Southern Turfgrass Conference, Camelot Inn, Little Rock, Ark., Nov. 18-20. Contact: Dr. G. Euel Coats, Drawer CP, Missis-sippi State, MS 39762, 601-325-3138. New Jersey Turfgrass Expo 79, Cherry Hill Hyatt House, Cherry Hill, N.J., Nov. 26-29. Contact: Dr. Henry W. Indyk, P.O. Box 231, Cook College, Rutgers Univer-sity, New Brunswick, N.J. 08903, 201-932-9453. Texas Turfgrass Conference, Texas A & M Conference Center, College Station, Texas, Dec. 3-5. Contact: Dr. Richard Du-ble, Department of Soil and Crop Science, Texas A & M University, College Station, Texas, 77843, 713-845-1551. 25th Annual National Fertilizer Solutions Association Convention and Chemical/Equipment Exhibition, Alfonso J. Cervantes Civic Center, St. Louis, Mo., Dec. 3-6. Contact: NFSA Housing Bureau, 1375 North Highway Drive, St. Louis, Mo. 63026. Delaware Turfgrass Association Annual Meeting, Hercules Country Club, De. 4. 
Contact: Dr. William Mitchell, Agricul-ture Hall, University of Delaware, 
Newark, Del. 19711. Ohio Turfgrass Conference, Cincinnati 
Convention Exposition Center, Dec. 4-6. Contact: Dr. David Martin, 1827 Neil 
Ave., Columbus, Ohio 43210, 614-422-2592. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Marriott Inn North, 
Dallas, Dec. 4-5. Contact: ALCA, 1750 Old Meadow Rd., McLean. Va. 22102, 703-821-8611. Planning and Budgeting Seminar, sponsored by Associated Landscape Con-tractors of America, Airport Hilton, Den-ver, Dec. 6-7. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. Oklahoma Turfgrass Research Founda-tion Annual Meeting, Lincoln Plaza, Oklahoma City, Okla., Dec. 6-8. Contact: Dr. R. V. Sturgeon, 115 Life Science East, Oklahoma State University, Stillwater, Okla. 74074. Illinois Turfgrass Conference, Ramada Inn Convention Center, Champaign, 111., Dec. 18-20. Contact: Dr. John Street, 106D Horticulture Field Lab, University of Il-linois, Champaign-Urbana, 111. 61801, 217-333-2123. Mid-America Trade Show, O'Hare Exposition Center, Rosemont, 111., Jan. 20-23. Contact: James Kelty, 4300-L Lincoln Ave., Rolling Meadows, 111. 60008, 312-359-8160. Annual Turf & Landscape Conference, Tappan Zee Inn, Nyack, N.Y., Jan. 30. Contact: Frank Claps, 136 Laurel Ave., Larchmont, N.Y. 10538, 914-834-6846. Associated Landscape Contractors of America Annual Meeting and Trade Ex-hibit, Town & Country Hotel, San Diego, Calif., Feb. 3-8. Contact: ALCA, 1750 Old Meadow Rd., McLean, Va. 22102, 703-821-8611. ASPA Midwinter Conference, Contemporary Resort Hotel, Walt Disney World, Lake Buena Vista, Fla., Feb. 24-26. 
Contact: Ray Weekley, ASPA, Associa-tion Building, Ninth & Minnesota, Hasting, NE 68901, 402-463-5691. Connecticut Groundskeepers Assocation 
Conference, Hartford Civic Center, Hartford, Conn., Feb. 27. Contact: Glenn 
Moore, 141 Hemlock Hill Road, New Ca-
naan, CT 06840. Massachusetts Turf Conference and In-dustrial Show, Springfield Civic Center, 
Springfield, Mass., March 4-6. Contact: Dr. Joseph Troll, LIniversity of Massachusetts, Stockbridge Hall, 
Amherst, Mass. 01003, 413-545-2353. Turf Insect Symposium, Ohio State Uni-versity, Columbus, Ohio, Oct. 14-16,1980. Contact: Dr. B. J. Jovner, Plant Diagnostic 
Laboratories, Suite L, 6969 Worthington-Galena Road, Worthington, Ohio 43085. 614-885-9588. AQUA-GRO THE KEY TO MORE SUCCESSFUL GROUNDS MAINTENANCE REDUCED WATERING Ł FASTER RESPONSE TO FERTILIZATION AND PESTICIDE CONTROL Ł REDUCED LABOR COSTS Ł ELIMINATE PUDDLES AND DRY SPOTS Ł REDUCED PROBLEMS WITH THATCH Ł HEALTHIER AND HEARTIER TURF. <B> Pr Ł ¡ ^Ł^wr^ -cJ Tj Nd ». w » _ i 1 ' I ^ i / -ML * . -4 Shallow rooted turf, poor moisture distribution from area not treated with Aqua-Gro amended water Deep rooted turf, good moisture distribution from area treated with 
Aqua-Gro amended water. Aqua-Gro is available in liquid concentrate or spreadable granular. For additional information write to: AQUATROLS CORPORATION OF AMERICA 1432 Union Ave. Pennsauken, New Jersey 08110 (609) 665-1130 ra > ? Z n > ra Z a c CD H 70 *< CD m ra EVER SEE ANYTHING LIKE THIS? STATE and ZIP It's a slide-in pickup sprayer. Sprays both IBDU and UF chemicals through the 20-foot boom or the 300-foot hose reel and handgun. 500-gallon tank fills fast and material loads easily through a ground-level chemical inductor. Completely hydraulic drive; 140 
GPM constant agitation. Mail the coupon or call us. We'll send brochure and explain buying or leasing. _ r RMWimoIPm Rockford, 1L61108 Ł (815) 397-9367 spraying systems NAME ADDRESS CITY Circle 126 on free information card SOD SALVO from page 8 from any garden supply store. You'll no doubt save a lot of money and have a finer looking lawn when you do. And you'll know what you are getting and what is being applied to your lawn. The moisture used to ap-ply 00.0-00-00 analysis fertil-izer isn't even enough to water the lawn. So whatever you pay for this 100 percent of nothing material is a complete loss. There is one compensation though. The fellows in the nice clean white uniforms with the pretty white trucks are pretty expensive and your neighbors will be impressed ... so there is a certain amount of 4status symbol' to be considered when some guy with a pretty white truck in a neat white uniform parks in front of your home and fertilizes your lawn with 100 percent of nothing which has been approved by the Department of Agriculture of the great State of Illinois. A number of lawn care busi-nessmen around the country have responded to the news release. Rich Anda, branch manager for ChemLawn Corp.'s Arlington 
Heights, 111. office told LAWN CARE INDUSTRY: "The news release of the Sod Growers Association of Mid 
America released by William Morgan Associates is unfor-tunate. "This emotional news release could only tend to alienate both the lawn care industry and the Il-linois Department of Agriculture towards the sod growing in-dustry. Many emotional reac-tions and counters could easily be made in response to this news release. "Instead, the lawn care in-dustry and sod producers should use this situation as the impetus to join together and embark on a goal of working to better under-stand and deal with establish-ment and maintenance of sodded 
lawns growing on the many less-than-ideal suburban soils." Don Burton,, president of Lawn Medic, Inc., Bergen, N.Y., told LAWN CARE INDUSTRY: "The release takes on over-swing at Lawn Doctor and Lawn Medic, and we are primarily dry in our application methods. But in defense of the liquid firms, the larger ones have a name and reputation to protect, and they simply are not putting down just water. "The release shows nothing but sour grapes and no funda-mental understanding of the facts of the lawn care industry and fertilization of lawns. I got a good chuckle out of it." Bill Fischer, president of Spring-Green Lawn Care Corp., 
Naperville, 111., told LAWN CARE INDUSTRY: "I would prefer to reserve my comments about this distorted 
piece of 'journalism' until our newly formed Association has a 
chance to act. To get into a name-calling contest on an individual basis with their organization would only undermine our Asso-
ciation's professional status." And the recently formed Pro-fessional Lawn Care Association 
of America (PLCAA) has acted. 
President of PLCAA, Jerry Faul-ring, Hydro Lawn, Gaithersburg, Md., told LAWN CARE INDUSTRY: "This is just a perfect exam-ple of why PLCAA is so urgently needed by our industry to pro-vide a unified response to such misleading, deceptive, erroneous and self-serving con-ceptualizations of the lawn care 
industry. "Every industry, probably without exception, has partici-pants who are unscrupulous, un-
ethical and deceptive. I would be naive to suggest our industry is any different. Particularly with respect to our phenomenal re-
cent growth, I am certain the in-
dustry has attracted some par-ticipants who only see a 'get-rich-quick scheme.' "However, to make such bla-tant generalizations about the in-dustry as a whole merely puts the writer in the same class of in-dividuals of which he speaks. This release is truly sen-sationalism. "It is true that some fertilizer materials, when applied at ex-
cessive rates or on an untimely basis, can do harm to a lawn. 
However, when used properly, no one has ever proven that there is a specific agronomic ad-vantage to apply granular pro-ducts rather than liquids or suspensions. Of course, one must 
compare apples to apples. It 
would be foolish to compare the results of an application of two pounds actual nitrogen from urea in liquid form to two 
pounds actual nitrogen from ureaformaldehyde on a hot August day. Additionally, dry ap-plications of 10-10-10 can cause just as much damage as some li-quid materials on that hot August day. "The important point here is that poor results also occur from improper dry application. In fact, many retailers of bagged fertilizer encourage the incorrect timing of applications with pro-ducts such as 10-10-10, 10-8-6, or 10-8-4 as the writer of the release infers are better. "The writer implies that li-quid application of turf manage-
ment materials is not tried and 
proven. Liquid fertilization of turf has been practiced for about 20 years and liquid pesticide ap-plication began early in this cen-tury. "Question: Do these sod grower observations find that lawns being fertilized with dry goods also decline with time and do they find a difference be-tween lawn-service-cared-for lawns versus homeowner-cared-for lawns? The press release is 
erroneous in that it provides ab-solutely no hard data from which one can draw conclusions. "I think the writer of this press release may be of the self-exciting type. He started out by saying that 'several' sod growers 'noticed' that 'occasionally a fine sodded lawn deteriorated' etc. The LawnFeeder® by Finn, sprays granular and liquid lawn PQl^P Til* fl fill O I S breakthrough of the Finn LawnFeeder provides you, the lawn ^^ ^^ ^^ ^^ # maintenance contractor, with a unique ability to spray dry granular lawn care products in slurry form along with other liquid products in one economical operation. Slow release,water insoluble, granular fertilizers can now be incorporated into your program without multiple applications to the turf. The LawnFeeder, uniquely engineered, incorporates mechanical paddle and slurry recirculating agitation and pumps the material through it's centrifugal pump. Ł Pinpoint Spray Control Ł Granular Products Applied in Slurry Form Ł Simple One-Man Operation Ł Mechanical Agitation 
Ł Centrifugal Pump Ł All Steel Construction Ł Hydraulicly Powered Drive Ł Up to 300 Foot Hose FlNtJ 2525 DUCK CREEK RD Ł CINCINNATI. OHIO 45208 TOLL FREE 800-543-7166 Ł OHIO COLLECT 513-871-2529 Circle 120 on free information card X COST CUTTINGS Ingenuity cuts soaring fuel costs In a word, the great gas drought of the summer of 1979 has been 'costly.' Costly for every lawn care operation from the million-dollar dealer to the $20,000 'mom and pop' opera-tion. While most lawn care professionals have tacitly sat back and absorbed the lost revenues a result of the gas shortage, 
others have aggressively searched for ways to reduce fuel costs and energy consumption. Robert DeKraft, co-owner of Lawn Doctor of Fairfax (Washington, D.C. area), said he has cut fuel costs by modify-ing an inefficient routing system. "The home office has 
helped us consolidate our routing system so our people aren't running back and forth all through the county servicing 
lawns," he said. Even with the new system an ever-increasing portion of DeKraft's profits have been absorbed by spiraling fuel prices. "We haven't been able to cut fuel costs much because our vehicles are not too fuel efficient," he said. "Our trucks are probably only getting eight miles to the gallon in the city. We try to keep them tuned up, but that's about all we can do." According to DeKraft, the increase in the cost of fuel has been a more bothersome problem than securing the 'liquid gold.' "We haven't had too much of a problem finding gas in the Washington area because we deal mainly with one gas station who takes care of us," he said. "When you find a service station that gives you good ser-vice," DeKraft added, "it pays to take care of them because there is going to come a day when we get into another fuel crunch and you're going to need them." And that is exactly what Deborah Crawford, co-owner of Pennturf Lawn Care Co., Clinton, Pa., learned during the 
summer of 1979. "We've had trouble getting gas because we don't have any close affiliation with any gas people," she 
said. "The two local places in town where we have es-tablished credit are closed three to four days every week." Fred Rowley, president of Rollins Lawn Care, Atlanta, Ga., has discovered one way to reduce his company's depen-dence on local gas stations. Simply install a 10,000-gallon fuel tank at your largest facility! Rowley estimates the tank, excavation costs, pump, and associated plumbing cost about $7,500. "It pays to put in your 
own facilities once a branch gets to a certain size," he said. "Normally you wouldn't go to that unless the branch had be-tween 3,000 and 4,000 customers." Rowley said he saves about four cents per gallon of gas pumped at his own facility. Timothy M. Shalleross, Jr., of Green-Lawn, Inc., said his company has cut fuel costs by consolidating the duties of lawn care technicians and sales and service representatives. 
"We had a separate department of sales reps who provided 
call-back services and we also had regular applicators who did nothing but spray lawns," he said. "So we decided to put 100-gallon tanks on our big spray units so one person could do both jobs as opposed to running two people out to the same 
area." So even if your memories of gas lines and 95-cent gasoline begin to fade, don't forget these fuel-saving tips. Ł Develop a fuel-efficient routing system. Ł Tune-up all your trucks. Ł If feasible, install gas tanks at branches servicing more than 3,000 clients. Ł Wait for several service calls in one area before travell-ing to a neighborhood to treat the lawns Ł Inform your technicians of ways to save fuel. In other words, make them energy conscious. Ł Do business with one or two gas stations to insure suf-ficient fuel supplies during future shortages. By the end of the article he con-cluded that most lawn service 
are rip-off artists. To 'notice oc-
casionally' is very inconclusive and an unprofessional appraisal of any issue. "Personally, I would welcome the critical concepts presented in the release as a challenge to seek answers to the questions raised even though the writer seems to 
have already drawn firm con-clusions. "As previously stated, possibly some member or mem-bers of our industry have know-ingly or unknowingly caused problems with both sodded and seeded lawns. If this is the case, I would like to see an impartial 
judge render an opinion after complete and thorough investiga-tion. If guilt is discovered, let us move to prevent further situa-tions from occurring. Ultimately, as industries, the sod growers 
and lawn care companies can 
positively effect our futures through cooperation rather than fighting each other. "The entire issue of fertilizer registration is coming to a head 
and I suspect we will be seeing some definitive policies develop-ing in the next few years across the country. Current laws were not written to cope with current 
conditions and do not satisfy con-sumer needs. The laws were designed with the farmer in mind and are effective for him. Jim Mello, manager and turf specialist for Nice 'N Green, Downers Grove, 111., told LAWN CARE INDUSTRY: "I must say that I am sur-prised that the sod growers would exhibit their disatisfaction with the lawn care industry in this fashion. I believe that they resent the fact that lawn care specialists educate the homeowners on turf diseases. It is a problem for the consumer, 
lawn care firm, landscaper and sod grower, when a one-year-old 
lawn is devastated by Fusurium or leaf spot. "I feel we have an obligation as the homeowner's lawn spe-cialist, to explain to them what their problems are. The question comes up: Who is responsible for the loss of that lawn? I do not feel that every homeowner should he on expensive preventive fungicide program. The landscaper who installed the lawn is next in line. It is possible that he overlooked leaf spot symptoms or a heavy thatch layer when he installed the lawn and I am certain he did not warn the homeowner about turf dis-eases and how they can easily 
ruin an entire lawn. "The statements about 'stethoscopes' and 'heartbeats' of an ailing lawn add some drama to the article and exhibit creative writing on the author's part. I also feel that if a lawn care com-pany used a tank mix of 0-0-0, the results he would obtain would put him quickly out of business." Tony Giordano, president of Lawn Doctor, Inc., Matawan, N.J., told LAWN CARE INDUSTRY: "I'm furious. The release specifically mentioned Lawn Doctor, and we aren't even a spray outfit. We have our lawyers in contact with William Morgan Associates, and they 
haven't heard the end of this. It's 
just incredible." The May issue of LAWN CARE INDUSTRY (see "Lawn 
Salesmen Too Aggressive? 
Chicago Sod Producers Say Yes," page 1), a number of Chicago-
area sod producers were quoted as saying that a number of Chicago-area lawn care sales-men were wrongly telling poten-tial customers that their newly sodded home lawns were dis-eased, and that they came that way from the producer. In the June issue of LAWN CARE INDUSTRY (see "Lawn Businessmen Say Some Lawn Problems Caused by Poor Sod," page 8) a number of lawn care businessmen were quoted as say-ing that quite a bit of sod sold to 
homeowners is indeed inferior. 500-gal fiberglass tank 1250-gal. stainless or carbon steel tank TORCO BUILDS LAWN SPRAYERS THAT LAST! For information: (800) 626-1818 (502) 366-1415 (collect in Ky.) TORCO EQUIPMENT TORCO LAWN SPRAY UNITS are engineered to eliminate problems. From the tank agitation COMPANY system to the multi function nozzle, you will find a simplicity of design that means low maintenance, little or no down time, and MORE PROFIT! Ask anyone who owns a TORCO 207 EILER AVE. LOUISVILLE, KY 40214 NEW LCI FEATURE 'Inside the Industry' debuts in this issue An in-depth feature on lawn care advertising is the first of a new series of articles beginning this month in LAWN CARE IN-DUSTRY Š "Inside the In-
dustry." Assistant editor Dan Moreland wrote the advertising piece. "Inside the Industry" will feature topics suggested by readers of LAWN CARE IN-DUSTRY each month. In coming months, we will feature articles on technical, management and business prob-lems the lawn care businessman faces. For a look at this new feature, turn the page. For an idea of the kind of suggestions we have been receiving from readers, read on: 44 spray equipment and selection, use and maintenance . . . identification and controls for western tree pests . . . growth regulators as a management tool . . . biological control techniques, uses, and successes for landscaping " Donald Rodrigues Delta Ornamental Spraying Ventura, California " there exists in large numbers small companies such as my own whose mainstay is maintenance, dethatching, aerifying, seeding and sodding. Please don't leave us 
out " Jerry Dooley Dooley's Lawn Service Springfield, Ohio 44 you were the first to advise me Basagran may be used on residential lawns ... I'd appreciate reading a direct comparison of sulfur-coated urea and IBDU as would be used on residential lawns " Tom Crowley Lawn Doctor of East Suburbs Euclid, Ohio " I would like to see an article on the combination of fast-release and slow-release forms of liquid fer-tilizers, their effectiveness at differ-ing rates and the benefits to the turf " Russell Sawyer Nutri-Turf So. Sioux City, Nebraska 44 article about lawn insect problems and solutions .... fertil-izer special: What percentages do lawns need according to specific problems and times of the year " Don Oldfield Lawn Doctor of Arvada Wheat Ridge, Colorado 44 fungus identification and con-trol in chart form . . . new equipment for maintenance " Mike Loewenstein Lawn-A-Mat East Brunswick, New Jersey 44 please cover insect, weed and disease control in western states such as Colorado, Arizona, Texas, etc " Charles Austin Liqui-Lawn, Inc. Hygiene, Colorado 44 article on nutrient additives to a general spray to provide a quick green-up . . . pricing formula developed to where costs and profit can be plugged into the various lawn care operations and a price per 
square foot developed " Duane Saxton Paramount Pest Control Lewiston, Idaho 44 more new items and sales items, new tractors, mowers, etc tree care and equipment. . . more spray and tilling equipment " Robert Johnson R & G Certified Service, Inc. Amityville, New York 44 advertising as related to the chemical lawn care industry " Reese Bush Bush Gardening 
Santa Ana, California 44 I am interested in learning more about growth retardants for turf. Are they being used a great 
deal? What is the cost to the 
customer? What happens if an insect problem arises on a yard after being treated with a retardant? Will the damaged grass grow back? " Bill Cragen Cragen Lawn Care Greenwood, Indiana 44 items found in contracts . . . how to design a professional contract " Ken Gooch Green Collar Workers, Inc. Arlington, Texas 44 effects of mowing on turf . . . new chemicals in the trade and their applications " Michael Foster Landscape Development Michigan City, Indiana 44 turf equipment . . . granular application equipment able to apply two or three products at one time . . . treatment of nutsedge on the East Coast. ..." R.M. Finocchiaro Finocchiaro Landscape Co. Newark, Delaware 44 I need to learn more about growth regulators for fast-growing ornamentals, trees and turf " A1 Wedenfeller Phoenix Landscape, Inc. Jupiter, Florida 44 articles on erosion control on slopes, different types of mulches, trees and shrubs for difficult areas " William Warner Price Summit Gardens, Inc. Lutherville, Maryland The future is now with PERF-A-LAWN Professional lawn care is one of today's fastest growing industries. And PERF-A-LAWN is one of the largest, most successful companies in the industry. Why? Because we offer the most liberal and most productive franchise program in lawn care. Our franchise fee is one of the lowest, giving you the opportunity of a lifetime to start your own successful lawn care business with c minimum investment. Wf provide thorough training in every step of the lawn care process at no extra cost to you. We supply free continuing technological assistance covering new product advances, new equipment, along with innovations in application techniques. We provide you with virtually everything you need to begin business. And PERF-A-LAWN is widely recognized... with corporate branches and franchisees in eight states and 22 major marketing areas. Read what two of PERF-A-LAWN's many successful franchisees have to say: "We could not have chosen a better company. They helped and supported us through the first years'.'-Steve Juntgen, Ft. Wayne. "The extensive training is excellent. They are truly experts'.'-Virgil Huffman, Toledo. If you're looking for a money-making franchise opportunity, look to PERF-A-LAWN. The profits are now. The growth is now. The future is now. Mail coupon today for free franchise kit. iiiiiiiiiiiiiiiiiiiiiiiiiHiiii mmmmmmmMrnmrnh PERF-a-Lflwn 85 Quick Road. New Carlisle. Ohio 45344 Gentlemen: Hurry send full details on your high-profit, low-mvestment PERF-A-LAWN franchise I understand there is no obligation Name Market in which I will operate Address-City-State--Zip-Phone-44 technical information on in-secticides, herbicides and fungidices .... business management information " Reg Trefethen Jr. Reggie's Lawn Care Service Sicklerville, New Jersey 44 would like to see more on equipment for the small operator like myself " Donald Deveau Deveau's Yard Service Kinston, North Carolina 44 I would like to see more arti-cles on residential maintenance firms, and articles of how companies figure their prices for different jobs " Lowell Wiley P & W Landscaping & Maintenance Biloxi, Mississippi 44 more discussion on specific headaches of personnel and equip-ment problems . . . more discussion on equipment needs and new ideas . . . how about items regarding tree care?...." Vince Morrison Morrison Landscaping and Nursery Warrenton, Oregon 44 would like to know the expec-ted number of years under good care a hybrid ryegrass will last " George Esty Tech-Turf, Inc. Mahwah, New Jersey 44 soil fertility, subjects of a technical nature 99 R. H. Johnston Lawn Arrangers, Inc. Columbus, Ohio 44 more information on sodding and seeding and sod installation in general " Adam Yakubowski Jr. Yakubowski Construction McAdoo, Pennsylvania 44 what is the best way to solicit new accounts, particularly for a spray business? What percent are salesmen paid " Jim Ahlborn Boca Lawn Maintenance Boca Raton, Florida 44 discuss compatible pesticide mixtures for a more cost-efficient program " Doug Sevachko K.J. Enterprises Alexandria, Virginia "Discussion of St. Augustinegrass turf and its problems and peculiarities in south Florida " J. W. Goodrich Goodrich Landscape Contractors, Inc. 
Miami, Florida 44 an article on summary of business expenses by percent of total sales. This could be offered for small, medium and large companies. This would enable me to judge my expenses with the industry 
average. ..." William Shearman Chem-Trol Flordia, New York 44 I think those who are inter-ested in the profession would like to see more educational data rather than, for example, information about sales volume for companies in Pittsburgh " Stephen Champ Greentree, Inc. Atlanta, Georgia 44 articles on what to do in win-ter to keep cash flow year round . . . more articles with tips for the small businessman " Barry Levy Lawn King of Lutherville Lutherville, Maryland 44 technical articles on slow-release fertilizers . . . information on proportioned and flow meters for handling liquid fertilizer and high pressure " L. J. Cohen Pest Fog, Inc. Corpus Christi, Texas 44 I realize that liquid fertilizing is the hottest thing since Kentucky Fried Chicken, however, I feel that 
you are devoting way too much space to it. There are still a lot of us doing complete maintenance, like myself. I have been doing it for 30 years and buy a lot of equipment and material year after year and will still be around as the fads come and go " Cal Fleming 
Cal Fleming Landscaping & Tree Service Detroit, Michigan 44 in future issues, I would like to read more about fertilization and pest management techniques used on landscape woody ornamentals, as well as lawns " Doug Sanders Bill Clark Pest Control Beaumont, Texas 44 more information on equip-ment, prices, makes, differences in mowers, edgers, trimmers, sprayers ... information on snow removal would also be helpful to many landscapers, also information on in-
stalling sprinklers " John Garvey Advanced Lawn Care Plymouth, Michigan 44 one area that might be of in-terest would be office management ideas. While many operations are run out of a shoe box on a seat of a truck, there are many companies who have more efficiently run busi-nesses. Readers like myself are always looking for some ideas that 
are more specific to this business than one might find in a business journal or the Wall Street Journal. Organizing daily work assignments 
when you are working around the weather is a real chore " Thomas Brune 
Atwood Lawnspray, Inc. Sterling Heights, Michigan INSIDE THE INDUSTRY begins on page 14. t-> § z o > m Z a a C/3 H 50 CD m SummerTime ST-100 is non-corrosive - non-clogging - non-toxic The Lawn Care Market now has a Fertilizer So-lution and Program which will provide healthier, better looking lawns for the customer at a much more reasonable cost to the applicator. Our program aims to significantly reduce in-vestment in material and equipment costs. Our PROGRAM and MATERIAL when used as directed have these advantages: Ł Less material cost per square foot of lawn Ł Non-corrosive to application equipment Ł Non-toxic to seed, plant roots, and foliage Ł Non-poisonous to people and animals Ł Non-corrosive to metal lawn furniture, fences, gates Ł No agitation necessary Š fertilizer is a true solution and will not "settle out" Let SUMMERTIME ST-100 help you get your next 100 customers. Yes, I'm interested in your SummerTime Liquid Fertilizer. I Ł Send technical literature. ' Ł Have your salesman call. Name Title Company. Address _ State Zip. Phone Number. .iuülüMlJWWt/SiimmenlimB mWlTlFllflinf Wf LAWNCARI PRODUCTS P.O. Box 306, .Columbus, Ohio 43216 (614) 294-4556 SummerTime Liquid Fertilizer will bring the beeutiful lawn your customer expects! Lawn care advertising Which type is best suited for your particular operation? More than $15 billion was spent on ad-vertising in the United States in 1979. Yet advertising has developed into much more than merely a flourishing sector of the national economy. The world of Madison Avenue has infiltrated our language and our culture. It is estimated that the average person is exposed to more than 1,500 advertisements every day. That comes to more than 547,000 advertisements per year! Therefore, it's not surprising that even the most uninformed know Karl Maulden doesn't leave home without his American Express card, relief is spelled R-O-L-A-I-D-S, and Burger King 
is home of the 'Whopper.' Obviously, the lawn care industry can-not compete with Burger King and American Express in terms of advertising clout, but the lawn care businessman can affectively increase his annual sales by properly investing in one or more advertis-ing media. A number of different advertising 'tools' are available to the lawn care professional including newspapers, magazines, radio, television, direct mail, Yellow Pages, and billboards, to name a few. Some companies focus on one particular form of advertising while others prefer to 
diffuse their advertising dollar among a 
number of different media. Whatever the 
choice, you should first know the audience you want to communicate with, and second, 
develop an advertising cmpaign which 
satisfactorily projects your company's image. According to Jim Rose, of ChemLawn's advertising agency, Stone & Adler, Chicago, 
111., the key to successful advertising is understanding the product or service from the viewpoint of the consumer. "You have 
to find out what need you are fulfilling for 
the consumer and make sure that your com-munication is affective in conveying that need," he said. "The next step is to achieve the most cost efficient means of talking to 
the consumer. And that's basically what the advertising business is all about." Rose added that another important ingre-dient to successful lawn care advertising is honesty. "This is a relatively unregulated 
business and I think there can be a tempta-tion to use claims that either exaggerate the truth or don't tell the whole story because no one is checking on the validity of those 
claims." "It can often seem attractive to the relatively small advertiser to make ex-
aggerated claims," he said, "but what hap-pens is you create an expectation for a lawn service which you can't fulfill and, over time, you can hurt the confidence people have in the lawn care industry." "One of the reasons ChemLawn has by Dan Moreland assistant editor been so successful is because they don't create inflated expectations and they only 
advertise what they can deliver," Rose 
added According to Fred Rowley, of Rollins Lawn Care, Atlanta, Ga., the success or failure of an advertising campaign is deter-mined by many different factors, including luck. "Advertising has to be done at the right time," he said. "If you advertise in early March and have a long winter, the customer isn't going to respond because he 
doesn't need the service yet." All the lawn care professionals con-tacted by LAWN CARE INDUSTRY had some very definite views on the goals of ad-vertising, but Howard Evers, of Tru-Green Corp., East Lansing, Mich., summed it up best. "Everyone in the industry who is suc-cessful uses one basic advertising philosophy," he said. "Get your name out there to the homeowner as often as you can. Evidently, most lawn care professionals believe the best way to 'get their name out' is through Yellow Pages advertising. A re-cent LAWN CARE INDUSTRY survey in-
dicated that of the total number of com-
panies responding, 22.8 percent said Yel-low Pages was their top-ranked advertising medium. Direct mail brochures are generally very basic in con-tent. They usually contain a photo of a green lawn and a clean-cut technician, along with a short description of the services provided. Other percentages and forms of adver-tising used included: direct mail (18.5 per-cent); newspapers (17.7 percent); door hangers (11.2 percent); phone solicitation (5.2 percent); door-to-door solicitations (3.0 percent); television (1.3 percent); radio (0.4 
percent); and home and garden display (0.4 percent). The survey also indicated that about 76 percent of all chemical lawn care com-
panies and 68 percent of all mowing/main-tenance companies conducted some type of advertising. The average yearly amount spent on advertising was $5,900. As a general rule, most companies spend be-tween five and 10 percent of their annual gross on advertising. Ten percent of your annual gross may seem like a substantial amount of money, but if spent correctly, it can have a signifi-
cant impact on your yearly sales. However, before investing any money into advertis-
ing you should follow these 'common sense' 
steps: Ł Define the marketplace. Ł Study the marketplace. Know something about the characteristics of a market before sinking a lot of money into an advertising campaign. Ł If practical, conduct some market research studies to gain a better under-standing of the market. Ł Talk to lawn care professionals in your 
area about their particular advertising format. Ł Discuss your adversiting plans with a small ad agency. They will often inject pro-fessionalism into your campaign at a 
reasonable price. Ł Study the advantages and disadvantages of the various advertising media available. Ł Determine the most cost efficient form of 
advertising available for your particular operation. Whatever advertising medium you eventually choose to use make sure you are 
aware of its advantages, disadvantages, and 
overall costs. The following is a review of the most widely used advertising media in 
the industry. DIRECT MAIL Direct mail advertising is probably the most popular form of advertising in the lawn care field, behind the traditional Yel-low Pages ad. Direct mail simply means an advertisement that is delivered directly to 
potential customers. That does not mean they have to be shipped through the mails. Direct mail ads can also be hand passed door-to-door, placed at homes as door INSIDE THE INDUSTRY Consumers say direct mail is best way to reach them In a recent consumer survey conducted by LAWN CARE INDUSTRY,*44 percent of the respondents said a direct mail campaign was the best way for a lawn 
care company to advertise their services. Twenty-seven percent of the respondents said a personal solicitation would be the best way to reach them; 15 percent cited a door hanger as the best method; 12 percent preferred a newspaper 
advertisement; and eight percent 
cited a Yellow Pages ad as the best. Other forms of advertising cited included home and garden show displays, eight percent; television advertising, six percent; and radio 
ads, one percent. In yet another LAWN CARE INDUSTRY survey homeowners rated a lawn care company's reputation as the most important quality they considered when hiring a lawn 
service company. Other factors rated in order of importance were: a personal recommendation from a friend or 
neighbor, second most important; next 
important was price; next important 
was appearance of the workers and company equipment; and least 
important was advertising. hangers, or distributed directly to pro-
spective customers by a number of other means. Direct mail ads can appear in many different forms including mailing cards, letters, circulars, brochures and catalogues, leaflets, and self-mailers. The most popular 
direct mail ads in the lawn care industry are brochures and door hangers. Fred Rowley, of Rollins, said, "We've used an array of direct mail ads, but we've 
probably gotten the best return on our four-color brochure." Direct mail brochures are generally very basic in content. They usually contain a photo of a healthy, green lawn and a clean-cut technician, along with a short description of the services provided and a price. "I think there's a problem with many brochures being too complex and technical in their approach," Rowley added, "and if it's too technical it's going to turn people off." Most companies expect between a 1.5 and three percent return on their direct 
mail ads and they expect to close 65 to 80 
percent of their leads. However, the num-
ber of leads a company receives depends 
largely on the market, according to John Reeves, sales coordinator for Davey Lawnscape, Kent, Ohio. "The return we get on our direct mail ads depends on the number of competitors 
in the market," he said. "For example, in Cleveland, which is a mature market, we 
got a one percent return on our direct mail piece, but in some of our newer markets, 
where there isn't much competition, we got a three to 3.5 percent return." To increase direct mail response many companies also do what they call 'cloverleafing' Š handing out brochures to customers on either side of and across the street from existing accounts. One lawn care professional told LAWN CARE IN-DUSTRY that he substantially increased his business by a door-to-door leafletting campaign in areas where he already had 
customers. Yet another way to increase customer response to direct mail ads is to utilize direct mail in conjunction with phone 
solicitation. Robert DeKraft, co-owner of Lawn Doctor of Fairfax, hires about seven 
women each spring to solicit customers 
who express an interest in their lawn ser-vice. "They're paid a base hourly rate of about $3 an hour and they receive an 
additional $1 for every lead they sell," he said. "Actually, we'd like to get away from telephone solicitation as soon as possible because the public doesn't like it. But it's hard to give it up because it has given us good results." The primary advantage to direct mail is it is one of the few advertising media, totally controlled by the seller. He decides who to send the brochure or leaflet to. 
Further, the advertiser does not have to compete with other advertisements in a direct mail piece as opposed to Yellow 
Pages and outdoor advertising. Another im-portant advantage to direct mail is its success or failure can be readily monitored by merely counting the number of responses received. Even with all its advantages direct mail advertising does have one glaring weakness 
and that is cost. The cost per unit of a direct mail ad is generally 3.5 to five cents per 
unit for black and white and six to seven cents per unit for color. "The direct mail piece we payed for this year was almost 20 percent of our adver-tising budget and that doesn't include postage," Reeves, of Davey, said. "Overall, 
it cost us between $43,000 and $50,000 for the direct mail piece and that includes artwork, layout, and copy writing." NEWSPAPERS Historically, newspaper advertising has been a favorite of the lawn care industry, 
but recently many lawn care professionals 
have begun to question its affectiveness. DeKraft, of Lawn Doctor, said, "We're not very pleased with our newspaper ad-
vertising. It used to produce a lot of leads, 
but we don't get many from it anymore. In fact, there used to be a time when most of our advertising dollars were spent in news-paper advertising, but those days are gone." "Now we use newspapers to back-up our other ads and to increase our 
recognizability," he added. "We still think 
newspapers are an important part of our 
overall program, but we don't spend large amounts of money on it anymore." Although many lawn care companies are currently spurning newspaper advertis-
ing, Chemlawn, Inc., Columbus, Ohio, con-tinues to advertise in large metropolitan dailies. According to Ralph Lund, vice-president of marketing, response to the ads varies from market to market. "There's no predictable certainty as to whether or not 
newspaper advertising will be as efficient in one city as opposed to another," he said. Few lawn care professionals choose to advertise in weekly newspapers because Do you advertise? Chemical Mowing/ Lawn Care Maintenance Companies Companies What is your major advertising medium? Ye!low Pages Š * 22.8% Direct mail + 1ft 5 Newspaper % 17.7 Door hanger Ł XXJ2-Fhone » fi.E Door-to-door % 3.0 Television m 1.3 Ratlin + Q,ri they generally reach a limited audience and are not as extensively read as large metropolitan dailies. However, Deborah Crawford, co-owner of Pennturf Lawn Care Co., Clinton, Pa., is convinced that weekly newspapers are her most affective adver-tising medium. Crawford not only advertises in three small weeklies in the Pittsburgh area, but also writes by-lined articles for the garden pages of the three papers. "I think the arti-
cles give us a lot of credibility with the public and every time we put an article in a 
paper, along with an advertisement, we get 
a very good response," she said. Like Crawford, Frank Stevens, presi-dent of Pro-Lawn-Plus, Inc., Baltimore, Md., has discovered a way to utilize news-papers in a non-traditional fashion to con-serve his advertising dollar. Stevens purchases small display classified ads on the back news pages of 
local newspapers. The one column by three 
inch ad costs Stevens about $85. "It's more 
expensive than regular classified ads, but 
it's a higher read section of the paper," he said. "Historically, I've gotten a fair num-ber of leads from it." The primary advantage to newspaper advertising is the lawn care operator can reach a significant audience at a reason-
able price. The main disadvantage is news-
papers are sent to a significant number of 
people who do not need a lawn service (I.E., urban and apartment dwellers). In other words, the advertiser has less control over his audience in newspaper advertising as opposed to direct mail advertising. The price of a newspaper ad is deter-mined by the size of the paper's circulation and the size of the ad placed. The larger the 
circulation, the more expensive the ad. Predictably, color ads are more expensive than black and white ads. Advertising rates are generally flat or on a sliding scale. Flat rates mean there are no discounts regardless of the number of ads placed. The sliding scale rate structure 
provides a number of discounts to the ad-vertiser. Advertising rates for newspapers published throughout the country are available in the Standard Rates and Data Service directory, available in any library. MAGAZINES Magazine advertising is a virtually un-tapped advertising resource of lawn care professionals primarily because of cost. A one page black and white ad in a national publication can cost thousands of dollars. For example, a one page ad in Time magazine is $40,960; People Weekly, $19,-000; Newsweek, $20,275; Readers Digest, $64,500; and Hot Rod Magazine, $9,075. However, lawn care operators can cut 
magazine ad costs by purchasing smaller size ads or by purchasing ads which only run in regional editions of national publica-tions. A number of size ads are available 
including full-page, V2-page vertical and horizontal, V4-page, and one-column ads. Junior page advertisements, where the copy runs above and along the sides of the 
ad, are also popular among many adver-
tisers. Tru-Green, Corp. is one of the few lawn care companies contacted by LAWN CARE INDUSTRY that utilized magazine adver-
tising in 1979. "We placed ads in regional editions of magazines," Evers said, "but I 
really don't know what kind of response we got to them." The primary advantage to magazine ad-vertising is it offers the advertiser a selective audience. In other words, magazines generally have a better 'grasp' 
of their audience than newspapers. 
Further, magazines offer national 
coverage, something most newspapers are unable to do. "I think there's a problem with many brochures being too complex and technical in their approach and if it's too technical it's going to turn people off." Fred Rowley, Rollins Lawn Care, Atlanta, 
Ga. YELLOW PAGES Most lawn care operators view Yellow Pages advertising as a necessary evil. It is a mainstay of the industry, yet, according to many in the industry, it seldom produces enough leads to justify its high cost. "We used the largest size ad available in the Yellow Pages and we got some pretty good leads from it," Stevens, of Pro-Lawn-Plus, said, "but, in my opinion, Yellow 
Pages is not enough. So we supplement our 
Yellow Page ads with small newspaper ads." A spokesperson for the Cleveland Yel-low Pages said a full-page ad in their direc-tory costs $582.60 per month. That comes to $6,991.20 per year! Other ad sizes and rates 
include: Ł Regular listing including name, address, and phone number Š $4.15 per month. Ł Regular listing with company name in semi-bold print Š $7.40 per month. Ł Regular listing with company name and telephone number in bold print Š $9.25 per month. Ł Triple V2-column ad Š $436.95 per month. Ł Double V2-column ad Š $291.30 per month. Ł Single V2-column ad Š $145.65 per month. Ł Double 3/16-column ad Š $109.30 per month. Ł Single V4-column ad Š $72.85 per month. "The advertising rate depends on the area of distribution and the population in a particular area," the Yellow Pages spokesperson said. For instance, a single V4-column ad in the Columbus, Ohio direc-tory costs $61.90 per month as compared to $44.15 in the Toledo, Ohio directory. Since Yellow Page advertising is so ex-pensive put some thought into shaping your ad; make the space count. There are many 
options open to you in putting together your ad. Larger display ads permit the use of more copy and illustrative material. But even those who invest in larger space often keep copy brief and prefer to surround it with lots of space. Several owners said it makes sense before turning copy over to the telephone 
company advertising representative to sit down and create a mental image of your customers and write down services you feel 
most of them desire. In short, build your ad carefully. Be specific. Concentrate on the essentials and avoid tricky phrases. Generalizing in ads only leads to unwanted calls. People look for guidance and information in ads. One 
lawn care operator said he writes his ad copy as he would a telegram. Further, don't be bashful about seeking the aid of telephone advertising represen-tatives. They can offer help on elements such as type face, borders, even illustra-tions. Here are some other tips you might find useful in composing your Yellow Pages ads: Ł Explain your coverage. It's important 
that you target the area you want to serve so that you don't get unwanted calls. Ł Explain the services your company pro-vides. Ł Highlight your company name, address, and phone number in bold type. Ł Explain special customer handling features such as 'no contract required' or 'call for price with no obligation.'. Ł Utilize artwork to increase visual impact. According to Reeves, of Davey, the Yel-low Pages should be an 'important' part of every lawn care company's advertising: "You really can't overlook it," he said. "If you've got a phone number it's much more 
convenient for a potential customer to give 
you a call. NOW PROVIDING OUTSTANDING EQUIPMENT FOR THE LAWN CARE INDUSTRY. Ł LAWN CARE UNITS Ł SPRAYERS Ł PUMPS Ł TANKS WESTHEFFER TURF DIVISION Box 363 LAWRENCE, KS. 66044 Tele 913-843-1633 Circle 144 on free information card ACT NOW! EXCELLENT INCOME - YOUR OWN BUSINESS PROTECTED TERRITORY - PROVEN TRACK RECORD ' An L & M Lawncare franchise for the right person. | An opportunity to join a growing industry, using I our unique system of both Liquid and Granual ! application in one step operation. For complete information call: (216) 481-5000 Ed Thuning $ SSi LAUJfKflRÉ 19506 Nottingham Rd., Cleveland, Ohio 44110 Prom? Now, big limestone & gypsum profits in a virtually dust-free pellet form. Ł Opens up a whole new market segment for your lawn care business . without the mess of dusty, uncontrolled spreader applications. Ł 
Economical, yet highly profitable. Ł Works with any type spreader, including broad-cast. Ł Lets you increase customer service plus decrease your fertilizer costs. Ł Ideal for slack periods because REVEILLE can be applied practically year 'round. Available in bag or bulk, both REVEILLE Limestone 
and Gypsum fit perfectly into liquid or dry lawn care operations. Circle 107 on free information card LIMESTONE & GYPSUM PELLETS American Palletizing Corp Ł P O Box 3628 Ł Des Moines Iowa 50322 Circle 139 on free information card TELEVISION AND RADIO Television advertising can have a tre-mendous impact on sales, but the cost is of-ten prohibitive for all but the largest lawn care companies. However, few can argue with the advertising clout of this medium. DeKraft, of Lawn Doctor of Fairfax, at-tributes his company's success in acquiring 900 new customers in 1979 directly to tele-vision advertising. "Television really had an impact on our sales this year," he said. "I think the success of our television adver-tising is reflected in the type of business we've written this year. We've increased sales by 60 percent since we've gone to tele-
vision." "Television really had an impact on our sales this year. I think the success of our television advertising is reflected in the type of business we've written this year. We've increased sales by 60 per-cent . . ." Robert DeKraft, Lawn Doctor of Fairfax "We've placed ads in regional editions of magazines, but I really don't know what kind of response we got from them." Howard Evers, Tru-Green, Corp., East Lansing, Mich. Doug Baker, president of Leisure Lawn, West Carrollton, Ohio, said his company has utilized television advertising for the past three years. "We run most of our tele-vision ads in the off season because we're not competing with the rest of the lawn care companies then," he said. "It's something a little bit different, but we hope we stick in the customers' minds." Baker said Leisure Lawn currently has five 30-second commercials on tape. Each commercial cost about $4,000 to produce "How much it costs you to run the commer-cial depends on the time slot you run it in," he said. "Obviously, you don't compete with Proctor and Gamble in prime time." A good rule of thumb is prime time rates are the highest followed by daytime, late nightime, and early morning. However, this may differ slightly in markets throughout the country. "We liked running our commercials during weekend sporting events or during the six and 11 o'clock news," Baker said. "The cost per spot was pretty reasonable ($250 to $1,000) for what we were getting." Radio advertising was king in the 50's, but in the past two decades it has taken a back seat to many advertising media, in-cluding television and newspapers. The reviews of radio lawn care advertising are mixed among many industry professionals. Timothy Shallcross, Jr., of Green-Lawn, Inc., Louisville, Ky., said, "Radio advertis-ing has been our most successful form of 
advertising. I don't think there is any 
particular reason why it has been success-
ful for us, but I think it reaches the market we're interested in." However, the opposite has been true for Davey Lawnscape. "Radio advertising has been the least successful form of advertis-ing for us," Reeves said. "We ran a radio ad in Cleveland and we couldn't attribute one inquiry to it. And the same thing happened 
in the Pittsburgh and Akron markets." Radio ads generally cost between $40 and $75 per minute, depending on the size of the market. OUTDOOR ADVERTISING Billboard advertising has grown in pop-ularity in recent years, but many lawn care professionals continue to view this medium's affectiveness with skepticism. Whatever the benefits or pitfalls of billboard advertising, it is almost univer-sally accepted that billboards are most suc-cessful when used in conjunction with other forms of advertising. "If you were to have a total billboard campaign I don't think it would be very successful," Davey's Reeves, said, "but as a supportive piece of advertising it's worth looking into." However, ChemLawn's Lund said he has already looked into billboard advertis-ing and has decided it's not worth pursuing. 
"We used billboard advertising very little and there are no plans currently to use it 
any more," he said, "because we couldn't 
detect any productivity from it." Other 
forms of outdoor advertising include posters and transit advertising (Signs on buses, street cars, etc.), but they have been utilized little, if at all, by the lawn care industry. INCIDENTAL ADVERTISING There are a number of other advertising media available to the creative lawn care advertiser. Garden shows are particularly popular among lawn care professionals. The booth rental at these shows is generally between $300 and $500, but you also have to pay people to man the booths. Overall, these shows can cost the lawn care operator up to $3,000 or more. Rollins' Rowley said his company uses their trucks as display pieces to attract at-
tention at home and garden shows. "With 
the truck there you can explain exactly what you do to a lawn," he said, "and we think our trucks have some distinct advan-
tages over others in the industry so it also gives us an opportunity to play up these ad-vantages." The positive affect of word-of-mouth ad-vertising cannot be overemphasized. Virtu-ally every lawn care professional con-tacted by LAWN CARE INDUSTRY said this most basic form of advertising is neces-sary for success. True-Green's Evers said, "Our particu-lar advertising philosophy revolves around making the lawns we service look as good as we possibly can," he said. "And from there it's primarily referrals." Advertising is necessary to survive in the highly competitive lawn care industry, but its importance should not be overemphasized. Remember, there is no substitute for good products and services. we meet your requirements j 1 *** r*c* t it/if* with custom built lawu care products The right equipment means greater efficiency and we at Consolidated specialize in building equipment to fit your individual needs. We will custom build to your specifications or choose from our standard chemical tanks. We are also authorized distributors for Cash Valve & Hydra-Cell Pumps. Parts and repair service available. Wi Consolidated Sales and Services 401 S. College Street Piqua, Ohio 45356 Ph.: 513-773-3109 For Carriage-Trade Results... WATER SOLUBLE PLANT FOODS by PRO-LAWN Ideal for establishing and maintaining shrub plantings, gardens and lawns. Plant foods available in 25 and 45 lb reusable plastic pails. 30-10-10 For acid-loving plants such as azaleas, rhododendrons, evergreens, camellias. 20-20-20 Excellent for foliar feeding. For roses and all perennial and annual flowers. PLUS High- and extra-high phosphate . . . low- and no-phosphate formulations. Timely Deliveries. Samples on request. Pro-Lawn has a complete line of fertilizers in both water soluble and granular forms. For more information, current prices, write or call PRO-LAWN PRODUCTS, INC. Box 4908 Ł Syracuse NY 13221 Ł 315-477-6112 prolawn Circle 125 on free iniormation card CU W 
ce OC H ce D Q Z w oc < u z Spray equipment manufacturers listed By this point in the season, the lawn care businessman knows what spray equipment problems he had this year and 
what his equipment needs are going to be next year. Here is a list of spray equip-ment manufacturers to help you with your planning for next year: Finn Equipment Co. P.O. Box 8068 Cincinnati. OH 45208 513-871-2529 Strong Enterprises, Inc. 7270 S.W. 42nd St. Miami, FL 33155 305-264-5525 Liqui System 
P.O. Box 1043 Victoria, TX 77901 
512-575-3351 Torco Equipment Co. 207 Eiler Ave. Louisville, KY 40214 502-366-1415 Hanson Equipment Co. 301 Charles St. So. Beloit, IL 61080 815-389-2261 Consolidated Services 401 S. College St. Piqua, OH 45356 513-773-3109 Tuflex Mfg. Co. P.O. Box 13143 
Port Everglades Station 
Ft. Lauderdale, FL 33316 305-525-9815 FMC Corp. Agricultural Machinery Division 5601 E. Highland Dr. Jonesboro, Ark. 72401 501-935-1970 John Blue Co. 2800 Wallace Ave. Huntsville, AL 35807 205-536-5581 Hypro Division 
Lear Siegler, Inc. 
375 Fifth Ave., N.W. 
St. Paul, MN 55112 Spraying Systems Co. North Ave. at Schmale Rd. Wheaton, IL 60187 312-665-5000 Dountz Equipment Co. 1437 E. Fifth Ave. Columbus, OH 43219 
614-253-7479 Westheffer Co., Inc. P.O. Box 363 Lawrence, KS 66044 913-843-1633 Professional Turf Specialties 1801 Industrial Park Rd. Normal, IL 61761 309-454-2467 Water Supplies, Inc. Box 557 Ashland, OH 44805 419-322-1565 Wanner Engineering, Inc. 1204 Chestnut Ave. Minneapolis, MN 55403 612-336-5681 Essco Mfg. Co. P.O. Box 124 Amityville, NY 11701 516-799-7805 F.E. Myers Co. 400 Orange St. Ashland, OH 44805 Root-Lowell Corp. 1000 Foreman Rd. Lowell, MI 49331 616-897-9212 Lakeshore Eqpt. & Supply Co. 300 S. Abbe Rd. Consider Harvest business publications as media for developing new markets for your company in 1980. Many advertisers take advantage of more than one of our markets. Advertising schedules, inter-mixed between magazines, earn better frequency rates. ML % 9 m Pi ïiïT NURSERY PRODUCT NEWS Serving 45.000 growers, garden centers, and other lawn and garden product retailers. Focusing on product news of importance in today s fast paced marketplace. Publishing August. October, and 
November 1979... monthly beginning in January 1980. Market research available on request. Write No. 501 on Free Information Card LAWN CARE INDUSTRY Read by over 12.000 lawn care and maintenance companies, who in 1978. serviced over 6 million residential-commercial lawns, producing over S2 billion in sales and grew by more than 30%. LAWN CARE INDUSTRY has 
become the voice of one of the fastest growing service industries 
in the economy. Write No. 502 on Free Information Card WEEDS TREES & TURF first published in 1964. is today the leading scientific/technical publication 
serving the multi-billion dollar green industries. 44.681 BPA controlled circulation. Readership and market studies available on request. Write No. 503 on Free Information Card [sMfSíiríiííi Prison Pest Control Pennsylvania Industry History Pest Control at the Superdome PEST CONTROL magazine is rated number one in its field by domestic and international pest control specialists...readers who control the multi-billion dollar world market of non-crop pest control. 14.877 ABC paid circulation. Readership and market research studies available. Write No. 504 on Free Information Card lilH.HUI.IJ4J The Shotgun Fast rtay System One Mam Sci Expression GOLF BUSINESS is the only trade magazine reaching every golf course facility in North America. GOLF BUSINESS is devoted to management 
and maintenance of vegetation in the elite turf market. The only Golf Turf market publication audited by BPA. with a total circulation of 17.875. Market research available. Write No. 505 on Free Information Card 1 and ReclamalKm Report S5ET: THE LAND RECLAMATION REPORT is a bi-weekly newsletter covering revegetation and erosion control. The only independent publication serving the huge and expanding market. Paid subscription $95.00 per year. Market research available. Write No. 506 on Free Information Card HARVEST Harvest Business Publications A Subsidiary of Harcourt Brace Jovanovich, Inc. 9800 Detroit Avenue, Cleveland, Ohio 44102 Elyria, OH 44035 216-323-7544 Clifford B. Hannay & Son, Inc. 422 Maple St. Westerloo, NY 12193 Leisure Lawn, Inc. P.O. Box 73 Dayton, OH 45449 513-866-2402 Master Sprayers, Inc. P.O. Box 1700 Ontario, CA 91762 714-627-7466 Ecor Spray Systems Div. 2820 Electronic Dr. Melbourne, FL 32935 305-254-0923 Delavan Corp. P.O. Box 100 W. Des Moines, IA 50265 515-274-1561 Power Spray Technology, Inc. Suite 8 Township Square Building Hook and Calcon Hook Roads Sharon Hill, PA 19079 215-461-6331 ¡royh North Market Square Dakota City, NE 68731 402-987-3412 Micron West, Inc. 8582 Katy Freeway Houston, TX 77024 713-932-1405 H.D. Hudson Mfg. Co. 
500 N. Michigan Ave. Chicago, IL 60611 
312-644-2830 Raven Industries, Inc. P.O. Box 1007 Sioux Falls, SD 57101 605-336-2750 American Hose & Reel Co. P.O. Box 639 Marland, OK 74644 Kleco, Inc. 24 Turtle Rd. Denton, TX 72601 817-382-2341 OPW Division Dover Corp. P.O. Box 40240 Cincinnati, OH 45240 513-8703100 Robco Division Farmtec, Inc. 1800 E. 12th St. Oakland, CA 94606 415-261-4651 Vandermolen Corp. 119 Dorsa Ave. Livingston, NJ 07039 Wheel Spray Corp. P.O. Box 97 Delefield, WI 53018 414-646-8640 Yard Mate Mfg. Co. P.O. Box 917 Arvada, CO 80001 Young Industries 1033 Wright Ave. Mountain View, CA 94043 415-968-8486 Agro-Chem, Inc. 11150 W. Addison Franklin Park, IL 60131 312-455-6900 Union Carbide Agricultural Products Co. Ambler, PA 19002 Flexitube International Corp. P.O. Box 292 
Willow Grove, PA 19090 
215-674-8036 Lawn-Pro Spraying Systems 1111 S. Alpine Rockford, IL 61108 815-397-9367 nps Tecumsen Products Co. 515 Lycaste Ave. Detroit. MI 48214 Plastoflex Industries P.O. Box 280 Rockwood, Ontario, Canada NOB 2K0 416-457-2560 Signet Scientific 3401 Aerojet Ave. El Monte, CA 91734 Smithco, Inc. 11 West Ave. Wayne, PA 19087 215-688-4009 to page 24 The Chickadee sprayer from Smithco, Inc. offers dependable spraying of liquid fertilizers and pesticides for lawn and tree jobs. It can reach up to spray inaccessible tree tops or cover up to 10-foot swaths for large-area lawn spaying. The units are available in 25-and 55-gallon models. Circle 227 on free information card Lawn care spray equipment: tanks, pumps, hoses, valves Spray equipment Agro-Chem, Inc., offers a complete line of spraying equip-ment for lawn care needs, in-cluding: 1,500-gallon spray truck, van spray rigs, single-unit pickup spray rigs, 300-gallon rectangular tanks, Poly-Jet metering guns, storage, mixing and spraying tanks, and tree-feeding equip-ment. The 5000T multiple-tank unit allows the lawn care busi-nessman to carry 1,500-gallon quantities of one product on a flatbed truck with a 27,000-pound gross vehicle weight. The multi-ple tanks sit nested together for compact weight distribution and 
are separated using their own 
walls for baffling. The van spray unit offers a 300-gallon spray 
tank and spraying equipment. The pickup spray unit also offers the 300-gallon tank and spraying equipment. The Poly-Jet meter-ing gun automatically mixes chemicals while you are apply-
ing them, or will automatically mix chemicals into your spray tank while filling with water. Tanks are available in sizes from 
325 to 1,450 gallons. Detailed catalogs are available on the full line of Agro-Chem products. Forget all the claims. Banvel® Herbicides give you what you really need Š exceptional weed control, without turf damage, at a more than competitive cost per acre. Banvel 4S gives you broad control of tough weeds, while Banvel® + 2,4-D provides an even wider spectrum of control, but see the label for certain 
grasses susceptible to 2,4-D. Both mix readily, and are stable in storage. And, Banvel Herbicides offer special translocation properties. This means they attack the entire weed both from the roots up and the leaves down. Effective, yet economical weed controlŠ that's what Banvel Herbicides can add to your turf care program. When all is said and done, isn't that just what you need? Sprayer for lawn and tree work It's the time of year when most lawn care businessmen evaluate their equipment needs for 1980. Without exception, every lawn care professional 
will have to purchase new equip-ment or repair existing equip-
ment before the new season rolls in. Therefore, here is a sampling of a wide variety of spray equip-ment currently on the market to help you with your equipment planning for 1980. <•c fcftfcfcttMAfeuT^ |. a 455 6900 "J " ^ """ A boxes as well as on the Cushman Truckster chassis. The TL40ESG is rated at 40 gpm and 30 psi, while the TL10ESG delivers 10 gpm and 300 psi. Rachet ball valve with remote control rope actuator is standard. Many op-tions are also available, in-cluding stainless steel booms with dripless nozzles, spray guns, and anchor mounting kits. The units can be used for turf and tree maintenance. Circle 226 on free information card Circle 228 on free information card Myers features new, compact turf sprayers Two economical fiberglass Turfline sprayers are offered by F.E. Myers Co. Both models can be mounted on all utility cart Banvel HerbicidesŠ Tough on Weeds, Easy on Turf. Use Banvel Herbicides on your next broadleaf weed application. For more information: ŁVelsicol Velsicol Chemical Corporation 341 East Ohio Street Chicago, Illinois 60611 Before using any pesticide read the label. TOOLS,TIPS & TECHNIQUES Two-man trucks increase productivity Increasing productivity is the name of the "business game" whether your strapped with the responsibility of run-ning a 1,600 person assembly line plant or owner of a 20-person lawn care operation. Large corporations like General Motors, Republic Steel, and Goodyear Tire & Rubber spend thousands of dollars an-nually to discover new methods of increasing their pro-ductivity. Unfortunately, few lawn care operators have either the time or the money to participate in such endeavors. However, David Hoffacre, manager of Spray-A-Lawn, Monroeville, Pa., has developed a simple method for increas-ing his company's productivity, while at the same time cutting 
costs. He recommends utilizing a two man/two reel truck when spraying lawns in highly concentrated neighborhoods. 
According to Hoffacre, 27, the procedure increases ef-ficiency, cuts fuel and maintenance costs, and is more ef-ficient than traditional one man/one reel units. Hoffacre, a graduate of Ohio State University with a degree in agronomy/turf management, said spray trucks can be readily modified to accommodate two man/two reel oper-ations. One merely purchases an additional reel, connector, 
and hose at a cost of about $300 per truck. All three can be 
easily installed. Hoffacre said a two man/two reel truck is particularly ad-vantageous to small companies which may not have the equipment or sufficient personnel to outfit a number of trucks. Those companies can service more lawns, more ef-ficiently simply by utilizing two people per truck. Hoffacre 
added that the units are particularly effective on lawns averaging 6,000 square feet or larger. However, he said the system's advantages are negated if it is not used in highly concentrated neighborhoods. "The amount of down time for travel has to be considered before using a two man/two reel unit," Hoffacre said. "You certainly wouldn't want to send a two-man truck on a route where they had a lot of down time for travel from one neighborhood to another." "It really depends on your situation," Hoffacre added. "If you have ample funds, trucks, and personnel your better off using just one truck, but if you don't have a large operation you can often get the job done better and more efficiently 
with a two man/two reel truck." Portable pesticide power spray unit The Silver Skunk from Power Spray Technology, Inc. is a por-table, high-pressure pesticide sprayer featuring the exclusive Micro-Injection System. It measures the gallonage used, injects precise amounts of concentrate directly into the high-pressure flow. 
Easily calibrated when switching from one concentrate to another. 
Concentrate does not touch the piston pump. It operates on 110 volts AC at 125 psi. The operator knows the exact number of gallons of finished spray used on each job for EPA reporting purposes. Circle 231 on free information card DuraPower 30,000 series offers 
tank sizes from 100 to 300 gallons, with a minimum pressure of 400 psi. Agitation on most units is mechanical. Units have wheels or can be mounted. Information 
is also included on the com-pany's line of sprayer booms, hose reels and spray guns. Circle 232 on free information card Full-line spray equipment catalog Root-Lowell Corp. offers a 10-page catalog outlining its full line 
of spray equipment such as the model 30103 unit pictured. The Ciqui-matic TREATS LAWNS 250,000 square feet capacity SEEDS TREES 100 caliper inches per hour Formula flexibility Š 2 optional pumped streams Š variable fertilizer flow Š corrosion proof Š all fiber-glass Š a light truck Š 10,000 lb. 
GVW Mill's Ciqui-Systenfi Victoria, Texas 77901 512-575-5882 hydra-cell You'll see a triumph in pump technologyŠthe exclusive Wanner hydraulic cell design. It 
creates a smooth, pulsation-free flow of liquid for quiet operation. No piston cups, sleeves or packings to replace for minimum maintenance. That is the reason you see so many of the major manufacturers and users of lawn care equipment in the country switching to our 
pumps. The Hydra-Cell pumps will handle your tough pumping problems. Pressures to 1 ,D00 psi, and volumes to 1D or 25 gpm. Ills WANNER ENGINEERING DIVISION OF GRISWOLD INDUSTRIES 1204 Chestnut Avenue. Minneapolis. Minnesota 55403 Telephone (612) 336-5681, Telex: 29-0828 Circle 129 on free information card v Portable sprayer H.D. Hudson Mfg. Co., offers the heavy-duty Industro sprayer for spot, touch-up spaying and treatment of specific areas. The unit is available in two-, three-and four-gallon capacities. It features automatic pressure 
release and large-diameter open-
ing for easy filling and cleaning. Circle 221 on free information card BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 665 DULUTH. MINN NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES POSTAGE WILL BE PAID BY ADDRESSEE LAWN CARE INDUSTRY P.O. BOX 6136 DULUTH, MINNESOTA 55806 Editor's Information Card . . . HELP US TO HELP YOU The editors of LAWN CARE INDUSTRY would appreciate your comments on the magazine's contents. Please write your message below, tear out the card, and mail. Postage is prepaid. Which article in this issue did you find the most interesting and/or helpful? What subjects would you like us to cover in future issues of LAWN CARE INDUSTRY? NAME TITLE COMPANY ADDRESS CITY STATE ZIP f LAWN CARE INDUSTRY READER SERVICE CARDŠ SEPTEMBER 1979.(expiresin90days) Use this prepaid reader service card to get additional Information on products or services mentioned in this issue (Card must be completed before processing) BUSINESS ADDRESS If you would like a subscription to LAWN CARE INDUSTRY circle number 101. Subscription cost is $10.00 per year To help us better service you editorially, please answer the following: 1. Are you primarily involved in. Ł Chemical lawn care and maintenance services Ł Chemical application only Ł Mowing and other maintenance services Ł Other (specify) Application 
Ł Liquid Ł Granular Ł Both 2. Is your business location: Ł Headquarters 
Ł Branch office 3. Is your business: Ł Independent 
Ł Chain 
Ł Franchise Ł Other (specify) 4. Title: Ł President Ł Owner Ł Manager 
Ł Technician Ł Other (specify) . 5. Number of accounts: Ł Less than 500 Ł 500-1.000 Ł 1.001-5.000 Ł 5.001-10.000 
Ł 10.001-25.000 
Ł 25,000 or more 6. Estimated annual sales volume: Ł Less than $50,000 Ł $50,001-100.000 
Ł $100,001-250.000 
Ł $250,001-500.000 
Ł $500,001-1.000.000 Ł $1,000,000 or more Ł Please send product information only on items circled Ł Please have a salesman call me about items circled. Best time to call me is . SIGNATURE. 123 143 CIRCLE THE ITEM 101 102 103 121 122 141 142 161 162 163 
181 182 183 201 202 203 
221 222 223 241 242 243 
261 262 263 NUMBERS 104 105 124 125 144 145 164 165 
184 185 204 205 
224 225 244 245 
264 265 FOR FREE DETAILS ON 106 107 108 109 
126 127 128 129 
146 147 148 149 
166 167 168 169 
186 187 188 189 206 207 208 209 226 227 228 229 
246 247 248 249 
266 267 268 269 PRODUCTS 110 111 
130 131 
150 151 
170 171 190 191 210 211 230 231 250 251 270 271 AND SERVICES 112 113 114 132 133 134 
152 153 154 
172 173 174 192 193 194 212 213 214 232 233 234 252 253 254 272 273 274 115 116 117 135 136 137 155 156 157 
175 176 177 
195 196 197 215 216 217 235 236 237 255 256 257 275 276 277 118 119 136 139 
158 159 
178 179 120 
140 160 
180 198 199 200 218 219 220 238 239 240 
258 259 260 
278 279 280 BUSINESS REPLY MAIL FIRST CLASS PERMIT NO. 2675 CLEVELAND. OHIO NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES ATTENTION: THE EDITORS LAWN CARE INDUSTRY 9800 Detroit Ave. Cleveland, Ohio 44102 Small-area spraying For small-area spray assign-ments, many lawn care special-ists take advantage of the Weedone Meter Miser, manufac-tured by Union Carbide Agricul-tural Products Co. This liquid centrifugal spreader was designed to eliminate many of the problems associated with other types of application equip-ment. The unit allows the ap-plicator to treat turf areas easily with drift-free accuracy. The tank holds five gallons of spray solution to cover 5,000 square feet of area. The unit applies uniform coarse droplets close to the ground. Operating at normal 
walking speed, the applicator puts down a standard 36-inch swath at a constant rate. Output can be doubled to a 72-inch swath by adding the side-arm attachment. Ideal for use along fence lines, the side arm allows the operator to spray through to the opposite side of the fence. When not in use, the attachment can easily be stored under the sprayer hood. Circle 230 on free information card Mighty Mac sprayers Mighty Mac sprayers, from Amerind-MacKissic, Inc., 
feature a three-horsepower 
engine which can handle herbi-
cides, pesticides, and fertilizers. Other features include positive 
direct drive, twin-piston pump, and molded polyethylene tank. Circle 234 on free information card in an 800-gallon size. It is 
designed to pump liquids or non-soluble fertilizers, and is con-structed of chemically resistant fiberglas resins and baffled to reduce liquid surge. Other features include: FMC John Bean 
pumps, matching fiberglass engine and pump cover, hose reel, suction strainer, plus other options and custom fabrications. Circle 222 on free information card Lawn and tree sprayers Westheffer Co., Inc. offers a complete line of lawn and tree care spray units for mounting on nearly any truck. A number of standard models are available and the company also offers 
custom-designed tanks to meet special equipment needs. Circle 235 on free information card 1,200-gallon spray unit with fluid agitation Water Supplies, Inc. offers a 1,200-gallon spray unit with these features: low profile and low center of gravity, Myers 2C95 pump, PTO drive, fluid agitation with stainless steel manifolds, fiberglass hatch, sight gauges, sand blasting, Emron paint, continuous welds. The unit offers Myers sprayers and parts, Hypro pumps, FMC or Synflex hose, Tri-Con guns or Myers guns, Hannay reels. There is also a 200-gallon pickup unit available. Circle 224 on free information card tr > £ Z n > 70 W z a c CO H 70 >< CO w How Roundup" helped Jim Siegfried renovate this fairway in days,without closing it for one minute. 1200-gallon spray unit pumps liquids, non-soluble fertilizers The PC-1200 lawn care unit from Strong Enterprises, Inc. is available at a low initial cost fac-tor, the company said, and can be bolted to either a truck frame or flatbed body. It is also available Take a good look at this good-looking fairway. Last fall, Jim Siegfried found a way to clean it up, without tearing it up Šat the height of his club's busy season. With Roundup" herbicide by Monsanto. Jim is the Greens Superintendent at Losantiville Country Club, Cincinnati, where bermudagrass had become a serious problem on the 18th fairway. To control it, Jim applied Roundup onceŠwhile the weeds were still actively growingŠright at the start of the Labor Day weekend. "That's really 'prime time' here',' Jim told us. "But after we applied Roundup, we kept the fairway in play the whole weekend, and after. The members played right over it, with no problem'.' Since Roundup has no residual soil activity, and won't wash or leach 
out of treated areas to injure desirable plants, Jim simply took normal pre-cautions against spray driftŠand didn't worry about damaging desirable 
vegetation along the fairway. Even better, he was able to re-seed right into the dying bermudagrass 
only 7 days after applying RoundupŠ 
without loss of playing time or incon-
venience to the membership. Reinfestation won't be a big prob-lem for Jim, either. He knows that Roundup destroyed the rhizomes of the treated weeds, helping prevent their regrowth. Jim thinks he'll use Roundup again this yearŠand apparently some club members hope so, too. "As soon 
as they saw how good this fairway looks, some of the members started asking when I'm going to do the same 
for ^10, where we have some more bermuda. I'll probably tackle that with Roundup this fall'.' If controlling many tough emerged weeds and grasses is a problem for you, see your local Monsanto representative or chemical dealer soon for your supply of Roundup. Roundup. It worked for Jim Siegfried It can work for you Circle 136 on free information card -r Monsanto There's never been a herbicide like this before. en i ; CT) OH Cd CD OC H CD D Q 2 Cd OC < u 2 < Double-duty turf beauty. The natural choice The elite bluegrass growing in the sun is Glade. The elite bluegrass growing in the shade is Glade. That makes it the natural choice for all lawns. It performs well in up to 60% 
shade with a higher resistance to powdery mildew. Addi-tionally, Glade has better-than-dverage resistance to Fu-
sarium blight It's now used as a prime ingredient for forti-fication in many professional turf grass mixes. A Rutgers 
selection, Glade has outstanding medium to deep green 
color. Low-growing Glade germinates and establishes fast, 
developing a thick rhizome and root s^efifw^sé-knît sod. Most lawn areas have both sun and shade naturally. That's why Glade Kentucky bluegrass is the natural choice. Specify Glade for your next turf grass mix. It's available at your local wholesale seed distributor. aS&MTWHiï^^ ISP U.S. Plant Patent 3151 KENTUCKY BLUEGRASS ilipimm HM AJH«,» y ¿\i£V)pv * v# .. V /Ł,>; ' "i Mixer-proportioner Young Industries offers its MP line of precision mixer-proportioners for use with a wide variety of liquid con-centrates such as liquid and water-soluble fertilizers, pesti-cides and wetting agents. Con-centrate capacities of four units 
available are two gallons, five gallons, 15 gallons and 60 gallons. Pour in concentrate and set poin-ter to desired proportion for mix-ing ratios from 1:30 to 1:200. In-jector can either be attached to the tank for hose line operation or remotely connected in a per-manent system. Circle 220 on free information card Liquid chemical sprayers The WS-820 Estate Wheelie from Wheel Spray Corp. is a 20-gallon liquid chemical sprayer with a ground-driven pumping system. It is motorless and does 
not require gasoline, batteries or 
cords. It is used to apply liquid fertilizers, pesticides and growth regulators. This tractor pulled 
model is equipped with two 
pumps and three nozzles which 
will deliver about 30 gallons per acre in a 90-inch swath. The pumping system and tank are made of corrosive-resistant materials. The spray comes from the nozzles in the form of tiny droplets providing a steady, unifjji m application which feHuces costly chemical drifting. The frame is fabricated of heavy-gauge steel with fold-up booms and shut-off valves. The unit 
weighs less than 90 pounds. Other models are available. Circle 223 on free information card Electric boom control valve Now you can control your sprayer boom at the flick of a switch with the new electric boom control and the Dela-
Switch from Delavan Corp. This 
electric valve operates at 12 volts DC with a current draw of .5 amps. It has one-inch ports for high-volume applications and low-pressure loss at high volume 
of liquid flow. For example, at 30 gpm flow, pressure loss is less than 12 psig. The Dela-Switch provides a master switch to con-trol the entire boom from the driver's seat. Liqui-Matic, successor to the tank truck This brand new lawn treating machine carries 1,000 pounds of fertilizer in its slurry tank. Water is carried separately Š 400 gallons only Š and is constantly refilled by connection to customer's water. It is called the 
Liqui-Matic, manufactured by 
Liqui System. Lawn treating capacity is 250,000 square feet. Two emulsifiable concentrates, undiluted, are pumped ac-curately into the water and fertil-
izer stream when desired. Three 
streams from three separate tanks at one time, or any two, or any one, or none for power washing. Construction is of corrosion-proof fiberglass. 
Pumps and the Hannay electric reel are located together behind 
locking fiberglass doors. The 
body has a rounded rectangular 
shape. The unit also feeds trees. 
The patented metering gong signals each 2V2 gallons pumped for no-guesswork injection of li-
quid fertilizer at any soil depth 
desired. Capacity is 100 caliper 
inches per hour, all day long. Circle 225 on free information card Tank holds three sprays Consolidated Sales and Service, Inc., Piqua, Ohio, has developed a spray tank which is capable of transporting three different chemicals all at the same time. Completely self-contained, the tank is designed with separate compartments with a total capacity ranging from 100 to 500 gallons. The tank can be con-structed of mild steel, stainless steel, or aluminum. It is also available with a no-drag hose reel and gas drive pumps. Circle 237 on free information card Trombone-style hits trees from 25 feet The Trombone sprayer shoots li long distances and also adjusts to mist low-growing plants. All-brass pump wears well. A special program from the manu-facturer, H.D. Hudson Manufac-turing Co., includes free pesti-cide on-packs. An attractive car-ton holds five sprayer kits. Circle 238 on free information card Sprayer does many jobs Suburban Power Sprayer han-dles a variety of jobs in the yard and field. A galvanized steel tank holds 12V2 gallons. Circle 239 on free information card "Sure, I got one copy of the new government rules." YARDMATE SPRAYERS FOR LAWN CARE PROFESSIONALS SPRAYS 1-2-3 PESTICIDES AT THE SAME TIME SAFELY ACCURATELY SIMPLE TO USE THREE AAODELS TO CHOOSE FROM MANY NOW IN USE MODEL YM-31 $215 MODEL YM-32 $285 
MODEL YM-33 $355 ORDER YOURS NOW YARDMATE MFG. CO. P.O. BOX 917 ARVADA, COLORADO 303-422-5801 Custom-made binder easily holds entire years copies of LCI magazine. Green binder with logo protects your magazines and gives your library a neat appearance. Magazines can be inserted as they are received....send check or money order to: LAWN CARE INDUSTRY 9800 Detroit Ave. Ł Cleveland. Ohio 44102 When there are no alternatives for the best! Model PC-1200 Portable Use Tank : ^ Cap. 1185 gal. 108" long, 60" wide and 53" high. Standard equipment: Baffling system, free standing molded base for ease in mounting, steel hold down lugs for securing tank to frame, 18" vented access hatch secured with deluxe hinged hardware. The TUFLEX manu-facturing process al-lows a five year war-ranty on all tanks. For economy prices and more information on our complete line of tanks, write or call now: is the only manufacturer to spe-cialize in sBdm/Bss fiberglass spray tanks 
specifically for the pest control and lawn 
care industry. Remember when craftman-
ship was an art... at Tuflex it still is! The exclusive Tuflex process carries a full five year warranty on all handcrafted seam-less fiberglass tanks. Tuflex Manufacturing Company PO Box 13143, Port Everglades Station Fort Lauderdale. Florida 33316 Phone 305/525-8815 Plant Location: 800 Eller Drive, Port Everglades in Fort Lauderdale Circle 119 on free information card Ł MONEYWISE Charge a minimum and build on il When a customer or potential customer calls up Eastside Spraying Service, Inc., Kirkland, Wash, for an estimate, the person handling the phone can give the customer a pretty good idea what the service is going to cost by referring to a big board on the wall near the bank of Eastside phones. John Beheyt and Bill Harlan have established a minimum charge for their most common jobs, and have a built-in price jump for each increment over the minimum. Here is what the company charges for some of its typical jobs: Ł Trees, shrubs/insect, disease spray Š $21 minimum charge for the first 30 gallons of material sprayed, 70 cents for each gallon over the minimum. Ł Pruning, tree work and labor Š $78 minimum charge, three men at $26 an hour; $52, two men at $26 an hour. Ł Soil sterilization Š $35 minimum charge for first 2,000 square feet, $17.50 per 1,000 square feet after that. Ł Consultation Š $30 minimum charge, $30 per half hour. Ł Aerification Š $30 minimum charge for first 1,000 square feet, $7 per 1,000 square feet after that. Ł Verticutting Š $40 minimum charge for first 1,000 square feet, $30 per 1,000 square feet after that. Ł Lawn fertilization and beds Š $22.50 minimum charge for first 3,000 square feet, $7.50 per 1,000 square feet after that. Ł Lawn moth control Š $22.50 minimum charge for first 3,000 square feet, $7.50 per 1,000 square feet after that. Ł Moss control Š $22.50 minimum charge for first 3,000 square feet, $7.50 per 1,000 square feet after that. Ł Lawn weed control Š $30 minimum charge for first 4,000 square feet, $7.50 per 1,000 square feet after that, in-cluding two applications if necessary. Ł Blackberry tree spraying Š $45 minimum charge, $1 per gallon of material after that. Ł Bed weed control Š $30 minimum charge for first 1,000 square feet, $10 per 1,000 square feet after that. Ł Lawn seeding Š $10 minimum charge for 1,000 square feet, $10 per 1,000 square feet after that. Ł Cleanup and labor Š $26 minimum charge, $26 per man hour. Ł Tree drilling and feeding Š $5 minimum charge, $5 af-ter that per inch diameter of trunk. Ł Veronica and Poa annua control Š $40 minimum charge for first 4,000 square feet, $10 per 1,000 square feet after that. Liquid chemical tank A liquid chemical tank for use on flat bed trucks has been 
developed by Consolidated Sales and Services, Inc., Piqua, Ohio. Two models are available, a 650-
gallon capacity (Model CS-650S) and a 1,200-gallon capacity (Model CS-12ŠS). Both models are made of 10-gauge steel tanks 
and feature two heavy-duty baf-fles with a solid steel shaft. Stan-
dard features include hydra-cell pump, a no-drag hose reel, and a cash relief valve. Circle 239 on free information card Storage and nurse tanks Snyder Industries, Inc. offer a number of different models of bulk storage and nurse tanks. Snyder tanks are available in sizes from 25 to 5600 gallon capacities. They also provide a 
complete line of universal mountings, skids, and cradles for their tanks. Circle 236 on free information card 300-gallon tank Consolidated Sales and Ser-vices, Inc., Piqua, Ohio, offers a portable chemical tank espe-cially for mounting on the bed of pick-up trucks. The Model CS-300 tank is made for easy on, easy off mounting. Further, the 10-gauge steel tank features a solid steel shaft and two heavy-duty baffles. Tank and baffles are also available in aluminum, stainless steel, or fiberglass, with or with-out mechanical agitation. Stan-dard equipment includes a five horsepower, recoil start engine and optional features include a 
no-drag hose reel, sparge line agitation, and a hydra-cell pump. Circle 237 on free information card Tank power sprayers From Master Mfg. Co. comes two new Dobbins brand polyethylene tank power sprayers. The units are for use on lawns, shrubs and trees. The tank is non-corrosive. There is only one moving part in the pump which can deliver a 20-foot verticle stream at 65 psi. The pistol grip spray gun adjusts from fine mistto solid stream. Circle 229 on free information card High pressure pump Wanner Engineering, Inc. introduces Hydra-cell, a high-pressure, low-volume pump. The pump is capable of handling all types of solutions including fertilizers, wettable powders, herbicides, and insecticides. Circle 238 on free information card EQUIPMENT from page 18 Superior Sprayer 14718 Keswick St. Van Nuys. CA 91405 213-781-4300 Graham Lawn Care Equipment 6460 Osceola Way Douglasville, GA 30134 Alfred A. Rudolph & Sons 
26 Evelvn Ave. Vineland, NJ 08360 609-691-4027 Maruyama P.O. Box 669 Escondido. CA 92025 714-745-0669 Agricultural Ruhher Products Corp. 
155 W. Broadway New York, NY 10013 Amerind MacKissic, Inc. Box 111 Parker Ford. PA 19457 Free from Hypro Sprayer Pump Handbook * .. m ¿V-v Š., Ht ' í' New Edition! 8 pages of helpful information to help you select and use your pumps better. Hookup diagrams for piston, roller and centrifugal pumps. Graphs of pump outputs, flow through spray nozzles. Data on pump and sprayer component selection plus much more. Send for your free copy now. When you need pumps for sprayers ^^ or pressure wash systems, make your choice Hypro A DIVISION OF LEAR SIEGLER. INC 319 Fifth Ave NW. St. Paul. MN 55112 Ł (612) 633-9300 v prof'l m »r. Ł w featuring Remote Wand for E-Z SPRAYING of TREES and SHRUBSŠspray reaches to 20' height Š12' flexible hose tfoôeV s* built for performance boom spray 2 acres/hr minimal misting and overspray 13 gal polyethelene tank 6V2 ft. overlap 
boom spray width 
quick change from boom spray to wand wand storage on tank adapts to garden tractors and riders equipped with 12-volt electrical systems Model 83 Quick hitch pull unit Šalso available as Model 82 tractor mount Makers of fine power products for lawn care E-Z RAKE, INC./LEBANON, IN 46052 Circle 123 on free information card PRODUCTS Weighing 1,000 pounds, the dump box features the same hydraulic motor and cylinder being used the Dedoes aerator. on pan, extra wide discharge chute, single-lever height adjustment, and rot-resistant hopper. Circle 207 on free information card Tractor attachment Trailer Vac, a garden tractor attachment whick picks up grass clippings, leaves, and debris, is available from Ariens Co. Moun-ted on top of Ariens' multi-pur-pose dump cart, Trailer Vac features a metal frame with 
durable cloth cover. Load 
capacity is about 22 bushels. Circle 209 on free information card Circle 215 on free information card Riding mowers Excel Hustler 275 and 285 mowers feature direct drive-wheel steering that allows zero radius maneuvering. Optional equipment includes 60-inch dozer blade, 54- and 72-inch 
rotary mower decks, and cultiva-
tor. A hydraulic-controlled edger which allows the operator to 
edge sidewalks and curbs is also 
available. Circle 213 on free information card Power washers Broyhill's 2210 series power washers feature a 1,000 pound-per-square-inch pistol grip spray gun for improved performance. The spray gun's "trigger off" attachment helps prevent ac-cidental discharge of high pressure spray and an unloader valve provides simple pressure adjustment. The power washers 
also feature detergent injector, 
hose storage rack, and wheels for easy mobility. Circle 210 on free information card Hydraulic dump box Dedoes Industries, Inc. offers a hydraulic dump box for the Toro Workmaster utility vehicle. Lawn sweeper A lawn sweeper featuring an exclusive gear drive that whips two leaf-grabbing brushes through the toughest clean-up jobs is available from J I Case. Made to be towed behind a lawn 
or garden tractor, the Case M-90 sweeps a 38-inch swath. Other features include solid steel skid Pop-up sprinkler Champion Brass Manufac-turing Co. offers an impulse pop-up sprinkler which features a 
precision arm which prevents the side splash of water and pro-duces a more precise spray pat-tern. The Model U61-AP sprin-kler also features a field-
adjustable spray collar. Circle 214 on free information card Fertilizer tank locks 4011-K Series lock hasps, from the OPW Division of Dover Corp., protects liquid fertilizer tanks against theft and van-dalism. The fasteners secure valves in the closed or open posi-tion with a padlock. Made of 
plated steel, the hasps can be mounted on all OPW polypro-pylene ball valves. Circle 211 on free information card 25 r* > ? Z O > PO m z a c C/3 H PO cr> m Finally, An Aid For Teaching Turf grass Superintendents. Contractors. Lawn Care Managers. New. On-the-Job Reference. The Turf Managers' Handbook is a compre-hensive. organized approach to turfgrass science and care. It has been designed and written by leading turf specialists from Purdue. Dr. William Daniel and Dr. Ray Freeborg, for on-the-job reference and as a text for students. The book contains 150 illustrations and 96 color photographs. Data includes 240 tables and forms. Included are 
specifications for rootzones, employment, calculations for TU mana Hann chemical applications, and extensive metric-imperial conversion. Business and technical aspects of turfgrass management are covered in this 424-page Planning, purchasing, hiring. construction, and plant selection are put together for easy on-the-job reference. Markets covered include lawn care, sod production, golf course management, cemeteries, athletic fields, low maintenance areas. If it concerns turf, it's in the Turf Managers' Handbook. 'BOOK Ordering Information Please send _ . copies of the hardback ($18 95 ea ) . copies of the paperback ($14 95 ea ) A shipping charge of $1 25 per book must be added A check or money order for is enclosed Please charge to my VISA or MASTER CHARGE (circle one) account no. . expiration date Signature Name (Print) _ Address City I understand that delivery may take six to eight weeks Quantity and bookstore rates available upon request Send fo Books Department Business Publications Division Harvest Publishing Company 9800 Detroit Ave Cleveland. OH 44102 H AN OPEN MESSAGE TO LAWN AND GARDEN MANUFACTURERS From C. Edward Scofield, Executive Vice President, RA-PID-GRO Corporation 1 I've helped the lawn and garden industry to grow to an $11 billion giant! It has been my privilege to frequently be a part of some of the great new changes and developments. I've also experienced my share of disappoint-
ments and mistakes. Without strong trade organizations, dedicated pioneers 
and competent leaders our industry would only be a fraction of what it is today. Your business would still be struggling, your outlook uncertain, were it not for the great work done by many trade organizations. Now we need one strong, overall lawn and garden association to knit manufacturers, producers and 
growers into a cohesive group. As President of LAGMA, I promise any time and money you invest in this association will pay off handsomely. Help develop and support a strong, effective trade association. For informa-tion on membership and benefits for your firm, ask Ed Scofield or contact: (LAGMA) THE LAWN AND GARDEN MANUFACTURERS ASSOCIATION 111 East Wacker Drive, Chicago, Illinois 60601 Telephone: 312/644-6610 26 BEHIND THIS ISSUE CU w CO >< oc H 
CO D Q 2 w oc < U 2 £ < J ff you haven't read our front page story about a recent letter sent to 150 newspaper garden editors from the Sod Growers Asso-ciation of Mid America (see "Sod Growers Fire Salvo in Continuing Battle with Lawn Care Businessmen") please do so. It is absolutely the worst piece of "jour-nalism" (and we use that term lightly) we have ever seen. It piles up inuendo upon in-uendo, makes false statements and offers no documentation for any of its charges. It 
is hard to believe any self-respecting public relations man would see fit to put some-thing like this in the mails. On what may be 
the good side of this whole situation, it is also hard to believe that any garden editor for any level of newspaper would print the 
release. We'll see. The release puts a black mark on the lawn care industry. After you finish read-ing our page one story, it might behoove you to take some type of action in your local 
area to negate any effects the release might have had on your local media, and more importantly, your customers and potential customers. But it is very hard for one man or one company to offset this type of publicity. That is one reason why you might also give 
special attention to the full tabloid-size ad on page four of this magazine. It was put together by the recently formed Profes-sional Lawn Care Association of America, and explains some of the background and 
purposes of the PLCAA. The PLCAA was formed by a cross-section of lawn care businessmen from across the country in part because of just such things as this recent news release. The combined muscle of hundreds of com-
panies working together can do an efficient job in educating the consumer as to what he can expect from a reputable lawn care firm, and can also work towards weeding out the few "fly-by-night" operators that 
are still in business. We think you owe it to yourself to check out the PLCAA. "Stethoscopes" and "white smocks" and "hanky panky." Indeed. LAWN CARE INDUSTRY'S new monthly' feature Š INSIDE THE IN-DUSTRY Š debuts in this issue. See page 14 for assistant editor Dan Moreland's report on advertising in the lawn care industry. The feature topics each month are based on correspondence we have received from you Š our readers. A sampling of some of those requests, which also give you a sampling of a cross-section of the kind of people that read LAWN CARE IN-DUSTRY, are printed on pages 12 and 13. Finally, as you can see from the news item on page two of this issue, I have been named associate publisher of LAWN CARE INDUSTRY. I will of course continue to edit the magazine, but now also have responsibilities to direct sales, promotion and general direction of the magazine. That means I will be working more closely with our salesmen Brian Harris in New York, 
Dick Gore in Atlanta, Joe Guarise and Jeff 
Dreazen in Chicago and Bob Mierow in Seattle. And that also means you will be seeing more of assistant editor Dan 
Moreland in the field, and more of his work in the Pages of upcoming issues of LAWN CARE INDUSTRY. U Oy ADVERTISERS American Pelletizing Corp 16 Aquatrols Corp. of America 9 Big Trees Today 9 Consolidated Services 17 E-Z Rake 24 Hanson Equipment Co 5 Hypro, Div. of Lear Siegler 24 Jacklin Seed Co 7, 22 L & M Lawncare 16 Lawn & Garden Manufacturers Assn 25 Lakeshore Eqpt. & Supply Co cover III Liqui-System 20 Lofts Pedigreed Seed, Ine cover IV Finn Equipment Co 10 Monsanto 21 Perf-A-Lawn Corp 12 Professional Lawn Care Assn. of America ..4 
Professional Turf Specialties 6 Pro-Lawn Products 17 Rainbird Sprinkler Mfg. Corp 5 Strong Enterprises, Ine 3 Summertime Lawn Care Products 13 Torco Equipment Co 11 
The Toro Co 8 Tuflex Mfg 23 Velsicol Chemical Corp 19 Wanner Engineering 20 Westheffer Co 16 Yard Mate Mfg. Co 23 CLASSIFIED FOR SALE MINI COMPUTERS FOR SALE: 1ŠOlivetti A5, 2 years old. 1 Š Olivetti A6, 3 years old. Price: F.O.B. Washington, D.C. A5Š$8,500.00; A6 Š$9,000.00. Included: All software and forms with custom designed programs for a lawn care 
company. These machines are ready to use immediately upon receipt with all of the program and form "bugs" eliminated. Account capacity: Maximum is 6000 accounts 
each. Ideal is 4500 accounts or less. Available January 1, 1980. Contact: William W. Quay, Jr., Professional 
Turf Corporation/Hydro Lawn, 656 Quince Orchard Road, Gaithersburg, Maryland 20760. 301 948-5252. NURSERY, LANDSCAPE con-tracting, lawn sprinkler installation business, Huntington, L.I., N.Y. Large beautiful home, lathe house, lVs acres, established 1945, selling due to retirement. Excellent reputa-tion and location. Two trucks, mis-cellaneous tools and equipment, rototiller, pied piper pipe puller, sprayer, etc. Phone 516 692-5084. Bellini Nursery, 327 Deer Park Rd., Dix Hills, N.Y. 11746. LAWN CARE COMPANY five treat-ment plan, app. 700 customers. Best offer write: P.O. Box 332, Xenia, Ohio 45385 or call 513 426-6052. WANT TO SELL lawn applicating business, Long Island, New York. Es-tablished 16 years. Over 1000 premium accounts. Owner wishes to retire. Tremendous growth potential. Will accept working partner with eventual sale. Box 13, Lawn Care In-dustry, Box 6951, Cleveland, OH 44101. USED EQUIPMENT ONE SIDE BY SIDE Twin 500 Gals. 
each Vb" thick stainless steel tanks. Also have 1969 Chevrolet C50,1600 (4 compartment) gal. tank truck. Has hose reels, PTO pumps and all fresh mechanically. Reliable Landscape, Inc., 678 West Street, Muskegon, Michigan 49442. Phone: 616 773-1034. FOR SALE Š One trailer 3,000 lbs. Trailevator by Magline^Jiydraulic elevating used less than 100 Save $500.00. Picture can be fur-
nished. Wells Lawn and Tree Ser-vice, 271 4th St. N. E., Wells, Mn. Call 
507 553-3532. HOWARD PRICE HYDRO-POWER 180. 15' width of cut with 3 indepen-dent rotary cutting units. Mowing capacity up to 11 acres per hour. 
Only 350 hours. Call 301 328-2474. 700 GALLON Root-Lowell spray tank, 10 GPM pump with boom sprayer, both $925.00. 312 799-3594. CUSTOM LAWN maintenance unit. Tractor (14 HP), combine and tan-dem wheel trailer. Unit aerates, rolls, seeds and fertilizes in one operation. Tractor and combine $3100.00. Trailer $1600.00. 314 355-
1515. FOR SALE 200 gallon Tuflex spray tank, one year old, dual jet agitation, Hypro pump and B & S engine, $650.00. 312 799-3594. FOR SALE: 1978 Ford 350 competely equipped with 700 gal. steel tank, pump, Hannay electric reel, hose, etc. Complete unit, excellent con-
dition, ready for immediate use. Phone 301 473-8777 9 A.M. to 3 P.M. WANTED TO BUY WANTED TO BUY, lawn service. Box 12, Lawn Care Industry, Box 6951, Cleveland, Ohio 44101. MISCELLANEOUS KELWAY SOIL pH TESTER, used by professionals everywhere. Direct reading, longlasting, portable, light-weight, no power source. Model HB-2 reads moisture too. Available through local distributors or contact Kel Instruments Co., Inc., P.O. Box 1869, Clifton, N.J. 07015. 201 471-3954. r* > ? Z n > m Z a c CD H pa CD m RON GIFFEN I WANT TO TELL YOU ABOUT LESCOSAN "Yes, I want to tell you about Lescosan 4E (Betasan*) emulsion and why it is out-selling other pre-emergence crabgrass controls. I want to tell you how you can save by buying direct from the formulator, and all about its full-season control. Lescosan is very effective on all grasses and many ornamentals and ground covers. We can also supply it in 12.5 or 3.6 granules. "I also want to tell you about the other fine LESCO products, including LESCO Thirty-Seven Sulfur-Coated Urea." Call Barb on our TOLL-FREE WATTS LINE and one of our lawn service specialists will contact you. '(BetasanŠregistered TM of the Stauffer Chemical Company.) m LESCO Is National Distributor For The Patented CHEMLAWN Guns PRODUCTS Div. Lakeshore Equipment & Supply Co 300 S. Abbe Road Elyria, Ohio 44035 TOLL FREE NUMBERS National 800-321-5325 Ohio 800-362-7413 or Collect 216-323-7544 A Family of Fine Products: Lescosan 12.5G Š Lescorene Š Leseo 4 Š Lescobor Š Lescopar Š Lescopex Š Leseo Non-Selective Herbicide Leseo MSMA Š Leseo Thiram 75W Š Lescozyme Š Lakeshore Chinch Bug & Sod Webworm Control et baron KENTUCKY BLUE6RASS is the most customer-proof' I ! I or ass seed T -H'-V^.J Ł Š lean buy' Qju^ ZPUyJL Alan Maged, (r Lawn-A-Mat dealer, Garden City Park, Long Island, New York. . . one of the largest independent lawn care dealers, servicing over 2000 lawns. \ fi ;w wL I "I make sure Baron is in every pound of grass seed we use. Last year it amounted to 80,000 pounds of Lofts special lawn seed mixtures. If all goes well, I'll order even more this year. "Why do I insist on Baron? Because my customers expect me to compensate for everything, from the weather to their own mistakes. Some homeowners may let their lawn grow to six or eight inches, then cut it to three-quarters of an inch! Or they'll forget to water their grass during a drought, or AWN-JV-SCIENTIFIC HYDE PARK MA AUTOMATED 742-5021 use their lawn for a baseball field. With all that abuse, they still expect a good lawn. "I need a 'customer-proof' grass seed mixture. So I specify Baron, Yorktown and other top quality Lofts grasses in my special mixture. I get a lush, green color, an excellent root system and the best resistance to leaf spot I've ever seen. Guess that's why I get better than 85% renewals every year. "One last thing, I really depend on my suppliers for delivery and service. I've dealt with the Lofts people for 15 years and they haven't failed me yet. That's very important to me. t Lofts t Pedigreed LOFTS k A SoGd) InCi .J. 08805/(201) 356-8700 Circle 103 ori free information card