CHICAGO My kind of town Page 11 PLCAA Tampa, Fla. etc., etc. Page 14 FICTION Over a few beers Page 19 LAST WORD The PPPF and you Page 33 HBJ A Harcourt Brace Jovanovich Publication MAY 1984 Volume 8, Number 5 $2.00 Serving lawn maintenance and chemical lawn care professionals The nation's largest Million dollar list is up to 39 Thirty-nine chemical lawn care companies in the United States grossed more than $1 million in 1983, according to a recent survey by LAWN CARE INDUSTRY. Although by no means all-in-clusive, it is the most complete such list in the industry, and is an increase of five over last year's 34. Eleven of the 39 big money-makers have headquarters in 
Ohio, which the industry's No.l company calls home. Columbus-
based ChemLawn still leads the pack by a wide margin, reporting 
sales of $200 million last year. ChemLawn employs 5200 work-
ers during the peak season, 3700 of whom are year-round. More than 1.3 million homes are served by ChemLawn's 167 branches. Lawn Doctor reports 1983 sales of $25 million, serving 117,000 house-holds from 285 franchises. The New 
Jersey-based firm employs 1500 workers year-round and 2200 peak. Excelawn sold $9.7 million worth of lawn care last year from 
its eight branches. Three hundred 
year-round and 600 peak-season 
employees treated 68,500 home lawns last year. Davey Lawnscape's 27-outlet chain had $9 million worth of sales to 54,000 accounts. That work was handled by 150 year-round and an additional 30 peak-season employees. Spring-Green reported sales of $6.3 million to 50,000 northern Il-linois homes. The company em-ploys 300 during the peak season, 120 year-round. Leisure Lawn, out of seven chain outlets, serviced 40,000 to page 32 Million dollar lawn care companies 1982 1983^ State group Pesticide task force organized in Ohio . Phil Larsen (center) directs Ohio Pesticide Regulations Task Force tr/it «3l E LANSING SCL ustry An organization devoted to as-sessing and coping with local pesticide regulation has been for-med in Ohio. Organized by Dr. Phil Larsen of Ohio State Univer-
sity, the group calls itself the Pesticide Regulations Task Force. "One of the basic questions we have to address is whether the 
state has any jurisdiction over 
separate municipalities," says Dr. Larsen. The group's last meeting was attended by 15 interested parties, 
including Dr. Bob Miller and Mark Beliczky of ChemLawn, 
Doug Halterman of Leisure Lawn, David Hofacre of Spray-A-Lawn, 
Rick Steinau of Greenlon, Bob Earley and Jerry Roche of LAWN 
CARE INDUSTRY, Joe Winland of LESCO, Bob Yarborough of the 
Mobay Chemical Corp. and Oren Spilker of the Ohio Department of Agriculture. They agreed to take the first of three steps toward introducing 
pro-pesticide legislation on the 
state level, that of choosing an ad hoc committee for planning the proposed legislation. Subsequent measures will include consulting 
the Ohio Department of Agri-culture and the Ohio Secretary of Agriculture for modifications of their draft; and identifying legis-
lators who might sponsor the bill. to page 23 New Dursban 50W. Awesome bug control is here. Mow DURSBAN* insecticide, with three formulations, gives you awesome control of bugs, grubs, mites, chiggers, ticks, fleas and weevils. New DURSBAN 50W is a wettable powder especially for professionals who 
prefer lower phytotoxicity in treating turf, ornamentals and trees. The elimination of chemical solvents makes this possible. DURSBAN 50W gives extended residual control... eight weeks and more compared to four or six weeks with most other brands. So now you can do the whole job with DURSBAN 2E, concentrated 4E and new 
DURSBAN 50W wettable powder. That assures you of maximum bug control and minimum inventory problems. With all the advantages, you'd expect DURSBAN to cost more. Actually it costs less than most other brands. You can treat 1,000 sq. ft. for only 35<£! And when you 
use DURSBAN, it means fewer callbacks and more satisfied customers. That's a big step in the right direction. DURSBAN products are available from your Dow distributor. Also ask him about our "DURSBAN delivers the goods'' incentive program. Be sure to read and follow all label directions and precautions. Agricultural Products Department, Midland, Michigan 48640. DURSBAN 5GW Now you're a giant step ahead. * Dow Chemical U.S.A. 'Trademark of The Dow Chemical Company. 39,5 INDUSTRY NEWS < 2 OS H co D Q Z w os < u z £ < Long Island applicators band together Pesticide applicators on Long Is-land, N.Y., have united to form a trade association, which they hope will protect themselves and 
draw awareness of their presence 
as a positive service to their com-
munity. Since last October, slightly more than 150 people involved in 
lawn care, landscaping, arborist 
work, pest control and allied in-
dustries (like chemical dis-tributors) have joined the Professional Certified Applicators of Long Island (PCA). Executive director James Cor-rigan is striving for a membership of 750. Stimulated by the restric-tive regulations on termiticide use and new laws on outdoor pesticide application, the num-bers could be growing. Corrigan, who has represented an association for the heavy con-struction industry, has tried to make the PCA a visible body in 
the community. As of mid-March, there had been 10 general mem-bership meetings and 10 other board of director meetings. The membership has heard guest speakers from New York's De-partment of Environmental Con-servation, legislators, experts in decontamination and manufac-turers of chemicalsŠthe "deci-sion-makers," as Corrigan sees them. "The most important benefit," he says, "is solidarity in unity. The industry is so recipient of public attention that it needs to 
get under a tent and join hands. Otherwise, it will be shot down 
one by one." Initiation fee for general mem-bers is $150. Additional costs are pro-rated by size. Bill is requesting written contracts English company buys Ever-Green Ever-Green Lawns Corp., one of the top chemical lawn care com-
panies in the country with gross 
sales of more than $10 million, was recently purchased by the 
Hawley Group of London, Eng-land. "Our record has been pretty ex-citing, and we're in an attractive industry," said Ever-Green's Paul Davarede who, with Judd Cramer, had been a co-owner. "We will stay on indefinitely, and have been given pretty much 
a free hand (in continuing to run the business)," Davarede said. A prime per-customer rate was paid, in part because of Hawley's Paul Davarede high regard for the lawn care in-dustry. According to sources in Eng-land, an extra premium would be paid for a certain amount of ex-pansion by 1986. Hawley is a holding company in the commercial services area, with interests in industrial clean-
ing, security systems, pest control 
andŠnowŠlawn care. At presstime, the Montgomery 
County (Md.) Task Force on Haz-ardous Waste was scheduled to review a new pesticide applica-
tion bill. The bill, which was draf-
ted by the task force's 
subcommittee, would require written, signed contracts between 
applicators and all customers. Other provisions of the bill in-cluded pre-notification, sign-post-ing, increased record-keeping and stricter licensing. Pesticide users in the county have united to form FARE (Federation Against Regulatory Excess), in order to effectively combat the proposed legislation. According to sources in Montgom-ery County, this problem arose 
when a local garden club wrote 
county legislators to suggest an in-vestigation into alleged abuses among pesticide applicators. Dave Dietz of the Pesticide Public Policy Foundation met 
with the Maryland Attorney Gen-eral, who was reportedly recep-
tive to the pro-pesticide group's 
counter-proposals. OOPS! The names of some key resources were inadvertently omitted from the February issue of LAWN CARE INDUSTRY. The story headlined "Mr. Lawn Care has perfect pitch" was not 
about Jeff Gardner's Mister Lawn Care in Grand Island, N.Y. 
Three other members of the PLCAA were consulted on this 
story, though Gardner could have doubtless provided equally 
informative material. The three LCOs whose names were not cited in the story were Daryle Johnson of Ail-American Turf Beauty, Van Meter, la.; Bill Carey of Lawn Masters, Hawthorne, N.Y.; and Gary Mack of American Lawn of Maryland, Walk-ersville, Md. Our apologies and gratitude, gentlemen. TAKING A HARD LINE toward getting more customers is Bethalto Hardware and Home Center, Bethalto, 111. Its news-paper advertisement decried, "Cancel your lawn service! Was it worth the money? Did you get the results you expected? Tired of wasting money? Frustrated? Do you know what's really in the 
tank?" The Bethalto Hardware and Home Center is a retailer of 
do-it-yourself lawn supplies. THREE OF THE MOST aggressive chemical lawn care com-panies in the countryŠExcelawn, Tru-Green and Ever-Green 
LawnsŠcontinue their expansion. All three have opened offices in Philadelphia this season, and have also moved into other cities, besides expanding existing operations. Excelawn is based in Louisville, Ky.; Tru-Green in East Lansing, Mich.; and Ever-
Green in St. Louis. SPECULATION CONTINUES to abound concerning the effectŠif anyŠthe Garabedian murder trial in Massachusetts will have on lawn care sales. This trial (covered in last month's 
LCI) brings to mind an incident in Philadelphia a few years ago when Frank Rizzo was mayor. Rizzo's dog took sick, coinciden-tally, right after an application to his lawn, and Rizzo sued the lawn care company. Nothing ever came of it, but Philadelphia lawn care companies to this day are still asked by homeowners if they are using the same chemicals that supposedly made Rizzo's dog ill. CHEMLAWN has declared a 3-for-2 split of its common shares without par value, payable Jan. 16,1984 to shareholders of record 
Jan. 3, 1984. The company said that the split will increase its 
outstanding shares to more than 9.6 million. First-quarter divi-dend rate after the split was eight cents, an increase of 20 percent over the 1983 rate. CHANGING TIMES magazine carried an article headlined "Are lawn services worth the money?" in the March, 1984 issue. Subhead was "When your efforts at seeding, fertilizing and treat-
ing haven't paid off, you may be ready to turn to the pros." Generally speaking, the storyŠwhich quoted LCI publisher Bob 
EarleyŠwas favorable to professional lawn care. ANOTHER TRIAL (besides Garabedian's) that may have an effect on the lawn care industry took place in Oakland, Calif. It 
focused on research at the University of California, but was expected to examine larger issues: specifically, the propriety of research being conducted by public universities that may bene-fit private interests (such as lawn care companies) and the social consequences of such research when it leads to the elimination of jobs through automation. At presstime, no judgement had been made. THE PGMS (Professional Grounds Management Society) has announced that a sixth person, Steven W. Chapman, grounds manager of Digital Equipment Corp., Salem, N.H., has completed the program for Grounds Manager Certification. He joined the 
PGMS in August, 1981. L4WN OIRE INDUSTRY, JERRY ROCHE, Editor KEVIN COONEY, 
Assistant Editor ROBERT EARLEY, Group Publisher TRUDY JOSLYN, Production Manager MARILYN MacDONALD, Production Supervisor LYNN ROSBERG Graphic Design JOAN SCHUMACHER 
Circulation Supervisor GAIL KESSLER, Reader Service Manager LINDA WINICK, Promotion Manager MARKETING/SALES _ Midwest Office: JOE KOSEMPA, Regional Sales Manager ROBERT EARLEY (216) 243-8100 7500 Old Oak Blvd. Cleveland, OH 44130 Southern Office: RON KEMPNER (404) 233-1817 National sales Manager 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218)727-8511 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St., Duluth, MN 55802 218-727-8511 ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres. ARLAND HIRMAN, Treasurer THOMAS GRENEY, Senior V. Pres. EZRA PINCUS, Senior Vice President 
PAT O'ROURKE, Group Vice President JOE BILDERBACH, Vice President JAMES GHERNA, Vice President 
GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LAWN CARE INDUSTRY (USPS 397250) is published monthly by Harcourt Brace Jovanovich Publications. Corporate and Editorial offices: 7500 Old Oak Boule-vard. Cleveland. Ohio 44130. Advertising Offices: 757 Third Avenue. New York. New York 10017. 111 East Wacker Drive. Chicago. Illinois 60601 and 3091 Maple Drive. Atlanta. Georgia 30305. Accounting. Advertis-ing Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802. Subscription rates: $20 per year in the United States; $25 per year in Canada. All other countries: $50 per year. Single cop-ies (pre-paid only): $2 in the U.S.; elsewhere $4.50; add $3.00 for shipping and handling per order. Second class postage paid at Duluth. Minnesota 55806. Copyright © 1984 by Harcourt Brace Jovanovich, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy, recording, or any information storage and retrieval system, without permission in writing from the pub-lisher. Microfilm copies of articles are available through University Microfilm, International. 300 N. Zeeb Road. Ann Arbor. Michigan 48106. POSTMASTER: Send address changes to LAWN CARE INDUSTRY. P.O. Box 6200. Duluth. Minnesota 55806-9900 A HARCOURT BRACE . HBJ JOVANOVICH PUBLICATIONVBPA VW z n > 70 m Z a c CD H 70 < > New company in business on Long Island, N.Y. A group of former Lawn-A-Mat owners and operators joined forces this past January and for-med a new company, Tender Lawn Care Association, in Union-dale, Long Island, N.Y. Tender Lawn Care will be of-fering "state-of-the-art tech-nology" for its customers in Nassau, Suffolk, and Queens. Company president Arthur Katz notes: "We're Long Island based, we're Environmental Pro-tection Agency certified, and have 
a long term, hands-on knowledge 
of the problems around here." Presently, the newly-formed association numbers nine owner/ 
operators servicing more than 
10,000 homeowners. "With over 50 trucks and 100 quality trained 
professional servicemen, we're 
already one of the major com-panies," Katz points out. Weed scientists meeting hits 425 The Northeastern Weed Science Society concluded its 38th annual meeting in Baltimore, Md., re-cently by posting a 16-year atten-dance record of 425. Keynote speaker was Dr. Her-bert Cole Jr., of Penn State Univer-sity and the Advisory Board of Pesfticides in Pennsylvania. "There is no easy answer to re-ducing public concern about non-agricultural uses of herbicides," Cole told the group. "Accusation 
and innuendo need factual an-swers. Our challenge is achieving vegetation management employ-ing multiple techniques, not just more product sales." Topics reviewed included pre-notification requirements, chemi-
cal trespass, local control and pos-
sible alternatives to pesticides. A symposium on weed management in integrated pest management 
programs was also held. The organization is a profes-sional society of weed scientists from universities, government 
agencies and commercial con-
cerns from more than 12 states on the eastern seaboard and in New 
England. DOOR HANGING ENVELOPE o o 
III m 1 PKG 250 $19.50 Discount on larger volume Ł QUICK DELIVERY Ł Prices quoted FOB New Carlisle Ł One time set up charge. ONLY THE PRICES ARE UNBELIEVABLE! 51* x 8 full color both side, return mailer, options imprinted 51/2 x 8 QUANTITY 10.000 25.000 50,000 100,000 AND OVER UNIT PRICE .075 .065 .05 .035 CALL 81/2 x 11 (1 fold) QUANTITY 10.000 25,000 50,000 100,000 AND OVER UNIT PRICE .095 .08 .065 .055 CALL Ł Call for brochure sample package. Ł Orders over 100,000 call for special prices PRICES SUBJECT TO CHANGE. WE HAVE FAST DELIVERY ON FULL COLOR RR0CHURES Ordering Information: Phone: 1-513-845-3897 or write: pom 85 Quick Rd. New Carlisle, Ohio 45344 OTHER SUPPORT ITEMS Each Brochure has customized options to fit your needs. Ł Liquid Applications Ł Dry Applications Ł Disease Brochures Ł Estimate Analysis Ł Turf Management Ł Estimate Folders 
Ł Weed Brochures 
Ł Self Design Brochures Ł Landscape Brochures 
Ł Aeration Brochures Ł Your Company Name Ł Your Company Logo 
Ł Choice of Application Ł Dry Brochure Ł Liquid & Dry Brochure Ł Application Content Ł Phone Number 
Ł Bulk Rate Ł Return Mailer 
Ł And More NON RUST HOSE REEL SWIVEL $19.50 TESTED BY SOME OF THE LEADING LAWN CARE COMPANYS 150 PSI, MADE OF PVC INHOUSE ROUTE CARD HAS POCKET FOR KEEPING RECORDS 1/PKG 100 $24.50 oo 05 < 2 > oc H CO D Q Z w os < u z s < Scientist cites need for pesticide drift research i IKlW | ŁŁ New principles of application must be developed if drifting of pest control chemicals is to be 
eliminated, according to Dr. Earl 
C. Spurrier, Vice President for Regulatory Activities of the Na-tional Agricultural Chemicals As-sociation. "We need to petition our federal government to appropri-ate funds, set a priority and put our researchers to work in a coor-dinated approach," he says. Dr. Spurrier also urges development of "approaches to improve tech-nology rather than encouraging constraints which shackle inno-
vation." Dr. Spurrier, referring to both agricultural and commercial use of pesticides, reports that progress has come through such develop-
ments as new chemical emulsions and wick applicators. But he adds 
that "the federal government could easily develop new spray technology" because of sophisti-cated laboratory facilities. Grand Award Charles Racusin (center), president of En-vironmental Landscape Services, Houston, Texas, receives the 1983 Grand Award for Landscape Installation from Sid Gregg (right), president of the Texas Association of Landscape Contractors. En-
vironmental Landscape also won a Grand Award for Commercial Landscape Main-
tenance. The former was awarded for the Western Geophysical Building, the latter for the Aetna Insurance building, both in Houston. Looking on in the photo is Jeff Martin (left), TALC executive secretary. Company changes name to LESCO After almost 23 years of operation as Lakeshore Equipment & Supply 
Co., one of the turf industry's ma-
jor suppliers had changed its 
name to LESCO, Inc. Lakeshore has had a LESCO Products Division for the past 14 years. The name change, accord-ing to LESCO president Jim 
FitzGibbon, unifies the organiza-
tion and facilitates identification. The company recently moved to new offices in Rocky River, 
Ohio, from Elyria, Ohio. Geo-graphic and product line expan-
sion has moved LESCO from a regional turf distributor to a pri-mary national supplier for lawn care companies, golf courses, 
cemeteries, government and nur-series. In 1984, 27 direct-sale, routed, warehouses-on wheels trucks 
will serve the golf course and turf care markets. Estech may be 'on the block' Discussions of the sale of Estech 
have been held recently between its parent company, Esmark, and a consortium that includes Estech 
president Edward R. Vrablik and 
seven company executives. Vrablik has told business re-porters that the proposed transac-
tion probably will be a leveraged 
buyout. Estech, which posted gross sales of $400 million last year, has been estimated to be 
worth approximately $150-$200 
million. Esmark Š which recently bought Avis Car Rental, Hunt-Wesson Foods and Max Factor 
CosmeticsŠis expected to focus 
its attention in the future on con-sumer goods. What makes aCushman Front Line worth the investment: world's most dependable 18-hp engine with new clean air induction system and... a fully integrated power train. No mower can match it for price or performance. Cushman believes there are no excuses for a mower that can't handle a full day's work. So we build every Front Line with this objective in mind. New clean-air induction. The Front Line OMC engine is designed for industrial use and has several added features that make it better suited for the grass mowing industry. Our new clean-air induction system represents a significant improvement in our Front Line mowers. This new system filters the air passing over the cylin-ders.. . cooling fins stay clean 
and the engine will not overheat 
due to lack of cooling air. A horn and light warning system also prevent engine damage by alerting the operator to potential overheating condi-tions. A remote oil filter keeps the engine compartment clean. Engineered for Dual traction performance. assist pedals ^ provide a tight. . ^ Fr0nt zero turning radius. Line is the indus-try's only mower whose every component was specifically 
engineered to fully integrate the power train.. .for years of dependable service. The OMC 12 horsepower engine is a perfect match for the Front Line mower with the direct drive power train. There is plenty of power available to produce a fine cut with either side or rear discharge decks. A hydrostatic transmission that gives the driver complete control via a rocking foot pedal. A heavy-duty differential; a fully lubricated and sealed PTO shaft; and a high-capacity gear boxŠall engineered for virtu-ally maintenance-free operation. And that's just the beginning. Built to last. The Front Line is 1300 pounds of state of the art engineering. Its mowing deck is 12-gauge carbon steel, reinforced, arc-welded and surrounded by a tubular torsion system that pre-vents twisting. Underneath are 3 blades of machine-sharpened, hot-formed, heat treated steel. The floorboard is diamond-plate steel. And the 6-gallon fuel tank is made of terneplated 
steel. Built for results. A combination of three over-lapping blades and the housing design produce the finest cut in the industry. Dual traction assist pedals give the operator a tight, zero turning radius. Springs transfer much of the deck weight to the tractor, pro-
ducing smoother cutting and 
additional traction on any 
terrain. And while ordinary mowers often "bottom out" over hills and bumps, your Front Line may be equipped with an anti-scalp roller option that keeps the cut clean and even. The choice is yours. Not only is the Front Line mower rugged, it's also versatile. Add the new Cushman Grass CaddyŽ, and you'll be able to cut, catch and hydraulically dump 16 bushels of clippings without leaving the driver's seat. Attach the Snow Thrower or Rotary Broom accessories, and you'll have a vehicle that earns its keep year 'round. Choose between a 60" or 72" cutting swath. Substitute diesel power for gas. Or shut out the elements with a weathertight cab. With so many options, your Front Line can be just about anything you'd want it to be. A free demonstration. Of course, the best way for you to learn about the Cush-man Front Line is to see it in action. On your grounds. 
To do that, just return our coupon today. Or call us toll-free, 1-800-228-4444. UPFRONT Thoughts on telemarketing With this issue, LAWN CARE INDUSTRY introduces a couple of really likeable guys, Scorch 
and Wayne. Scorch is an old-line lawn care operator, a dedicated professional who learned most of what he knows about grass 
through on-the-job training. Wayne, meanwhile, is a young lion: a college graduate who is a bit more progressive-thinking than Scorch but, nonetheless, a professional in his own right. Every once in a while, the two will be turning up in LCI to 
present their side of lawn care. 
Occasionally, they'll debate a 
point or two; but mostly, they'll just have a good-ol'-boy talk, much like the discussions many of you have over a few beers. / y ^ o* CUT 4-2210 CUSHMAN This month, Scorch and Wayne banter about the question of whether to use telemarketing 
as a means of drumming up 
business. Scorch (whose nickname merits a column in 
itself) doesn't like the idea while 
Wayne takes the opposite view. This story is strictly fiction, a readable narrative from the pen of one of LCI's staff members. But what they have to say will probably interest you. For their story, turn to page 19. ***** The telemarketing question is one that will not go away. 
Telemarketing, thanks to the advertising campaign of the major telephone companies and 
foresightedness by many progressive LCOs, is here to 
stayŠwhether you like it or not. Six or seven years ago, there was plenty of business for everyone. Such is not the case today. LCOs claim the "pie" is not growing like it used to do, in 
the lawn care industry's 
formative days. So some LCOs are borrowing a page from other successful businessmen and hiring special crews to conduct over-the-phone solicitations. These LCOs are 
seeing their efforts pay off, and many of their new accounts are 
at the expense of their 
competitors. ChemLawn's Jack Van Fossen, speaking for the industry's acknowledged leader, said recently that he looks down on 
telemarketingŠbut that 
ChemLawn will use it as a 
defense against other companies using that same tactic. Marty Erbaugh of Lawnmark, second president of the Professional 
Lawn Care Association, has undertaken a large-scale telemarketing campaign and de-emphasized his direct mail campaign this spring. Certainly, the question "to telemarket, or not to telemarket" 
is one which has to be answered 
by each individual LCO. Our 
best advice to those LCOs attempting to implement an 
intensive telephone solicitation 
campaign, is to heed the advice of the PLCAA's Code of Ethics: "Scrupulously avoid any false, misleading and deceptive statements or advertising with respect to quality or extent of service and...refrain from any unfair business practices." Jerry Roche Editor > Z n > 70 m Z a c cz> H 70 2 > CD 00 ^Outboard Marine Corporation. 1983. All rights reserved. It works harder because it's built better. Circle No. 103 on Reader Inquiry Card May application Now is the time for pre-emergence herbicides Spring is the busiest season of the year for lawn care companies, thanks to the wide range of trou-blesome weeds infesting lawns, like crabgrass and goosegrass. But pre-emergent herbicides have become an effective method of early eradication of weed prob-lems. According to Dr. Thomas Watschke of Penn State Univer-
sity, properly used pre-emergent herbicides are the preferred 
method of control, because they destroy weeds at (or near) the time of germination. "Crabgrass, for instance, can be easily controlled if herbicides are applied early in the year," 
Watschke says. Crabgrass produces seedheads which shatter seed onto the soil in late summer, he further explains. "And these seeds will germinate the following spring if 
control measures are not taken." An advantage to using pre-emergent herbicides over post-
emergents is that some pre-emer-
gents persist in the soil for several weeks and repeat applications are usually unnecessary. Nearly 5000 trained lawn care employees in this country rely on pre-emergent herbicides for con-
trol of crabgrass, goosegrass and 
certain summer annual weeds. In fact, a survey recently show-ed most companies depending on pre-emergents as a basic part of their weed control program, four out of five of which use Betasan. George Steffens, manager of Spring-Green, Naperville, 111., has been using Betasan for several years. His company uses eight tank trucks to apply herbicides for 5500 customers. "I get 95 percent control of grassy weeds with Betasan, and find it very safe to the turf grown 
in this area," says Steffans. According to Watschke, the most important aspect of suc-cessful pre-emergent control is 
correct timing of applications. "The chemical must be present during the germinating process to be effective," he says. "Therefore, applications must be made at least 7 to 10 days prior to expected ger-
mination." Steffens says he likes to get his herbicides applied early in the 
spring. "This ensures that it is in the soil before the weeds germi-
nate," he notes. "As a result, weeds are unable to compete with 
the desirable turfgrasses." Prior to April 15, Steffens uses the herbicide alone. After that, it is applied in combination with a post-emergent treatment of 2,4-D 
and dicamba for control of broad-leaf weeds such as dandelions, clovers, ivy and violets. According to Watschke, crabgrass seedŠpresent in most soilsŠthrives in sunny turf areas during the warm months. With 
moist, warm weather, it grows rapidly and crowds desired turf, which naturally slows in growth during summer. "A few plants scattered through the turf can provide enough seed to 
cause a serious problem the follow-ing summer," Watschke says. "In 
addition to being unsightly, 
crabgrass has a tremendous capaci-ty to reproduce through seed pro-duction each year. Reid Anderson of Fertilawn, Minneapolis, says pre-emergent herbicides are vital for the control of crabgrass. "There are millions of seeds in a lawn, and if a pre-emergent her-bicide is not used one year, crabgrass can easily take over a lawn area," he says. "If we can apply a pre- and post-emergent by 
May 15, then we get real good con-trol," he says. [W] 4Applications must be made at least 7 to 10 days prior to expected germination/ for the Lawn Care Industry Great Northern Equipment Company, a leader in agricultural fer-tilizer application equipment for over 30 years Š now brings the lawn care professional the NEW GN600. Just look at these impressive GN600 features: Ł 600 gal. stainless steel tank for 200,000 sq. ft. coverage. Ł One ton Ford truck with 6.9 liter IH diesel engine. Ł PTO driven with 2C95 Myers Pump. Ł Stainless steel plumbing, sparge line and full sump. Ł American Nordic reel with 500 ft. of V2" hose. Ł Industry proven Chem-lawn Spray Gun with extra nozzles. Other models - the GN1000, GN1200 and GN1600 offer the same top-of-the-line components with larger chassis and payloads. All the Great Northern systems are available for mounting on customer-owned chassis. At Great Northern ... We're Building on Experience. "The NEW Leaders in the Lawn Care Industry" Great Northern Equipment Co. ^^f 3550 Great Northern Avenue. RR 4 Ł Springfield, IL 62707 Ł Phone: (217)787-9870 Tests prove it! Pene-Turf combats soil water problems. Extensive university and independent tests now prove that Pene-Turf makes soil more permeable and less plasticŠthat means fewer erosion problems, better drainage and reduced water runoff.. .even more effective chemical incorporation. Fact is, Pene-Turf can be a great benefit to wet or dry turf. It can help keep lawns looking green for less than half the cost of similar products. Find out for yourself. . .write today for FREE information, or call TOLL-FREE,1-800-348-2608. Distributor inquiries invited. Ml k FOUR STAR ,GRIC ES, soil treatment Dept. LI 2275 N. State Road 1 P.O. Box 463 Bluffton, Indiana 46714 Toil-Free: 1-800-348-2608 Indiana: 219-824-5384 Collect Circle No. 107 on Reader Inquiry Card Circle No. 106 on Reader Inquiry Card Circle the Reader Service numbers of those items of interest to you. j For fastest response, use the peel-off label from the front cover. I I 101 116 131 146 161 176 191 206 221 236 251 266 281 ' 102 117 132 147 162 177 192 207 222 237 252 267 282 I 103 118 133 148 163 178 193 208 223 238 253 268 283 I 104 119 134 149 164 179 194 209 224 239 254 269 284 I 105 120 135 150 165 180 195 210 225 240 255 270 285 I 106 121 136 151 166 181 196 211 226 241 256 271 286 I 107 122 137 152 167 182 197 212 227 242 257 272 287 | 108 123 138 153 168 183 198 213 228 243 258 273 288 | 109 124 139 154 169 184 199 214 229 244 259 274 289 110 125 140 155 170 185 200 215 230 245 260 275 290 111 126 141 156 171 186 201 216 231 246 261 276 291 112 127 142 157 172 187 202 217 232 247 262 277 292 113 128 143 158 173 188 203 218 233 248 263 278 293 114 129 144 159 174 189 204 219 234 249 264 279 294 115 130 145 160 175 190 205 220 235 250 265 280 295 TITLE FIRM : COVER LABEL HERE ADDRESS CITY STATE ZIP WWNOIRE INDUSTRY MAY 1984 This card expires July 15.1984 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: Date NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH. MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT WWN GIRE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 I.I.I..I.I.I..I.II,...II..I.I..IM.II..I.II I.II LAWN CARE MARKETPLACE The 'Windy City' Room to grow in Chicagoland The 1970s were good to the Chi-cago lawn care industry: suburban growth pushed new communities farther out from the Loop; and the newly-adult baby boom generation moved in, decid-ing life was too short to spend it on 
the lawn. One-truck firms either grew into small fleets or folded after the 
first season. Small companies 
with aggressive management saw 
their fleets and routes expand 
with the population, and the large commercial firms prospered as their clients rode the wave of the 
inflation-fueled economy. Then came the recession. "When the depression hit in 79-80Šand let's call it what it was, a depression, not a reces-
sionŠ customers' attitudes 
changed," Clarence Davids of Clarence Davids & Sons, Blue Is-
land, says. "They've become much more quality- and cost-con-scious." Davids' construction/mainte-nance customers started seeking 
more bang for their buck in the 
face of maintenance budget-tight-
ening, and the large-scale service company responded. While the firm's reputation is "one of the most outstanding lawn service 
management companies in Chi-
cago...we do realize that we have to be competitive," Davids says. The company didn't cut any corners on quality (Scott's Pro-Turf products are exclusively used), but opted for a comprehen-sive cost monitoring system. To-day, Davids & Sons has a full-time comptroller who keeps track of 
the Chicago-area market and gov-ernment decisions that can affect business costs. The result, Davids says, is a company that knows exactly where it stands with respect to the bottom line every day. "Other 
companies that don't have this (system)," he adds, "are still guessingŠand that's where they get hurt." Brickman Industries, the main-tenance arm of Theodore Brick-man Inc., a national design/build firm based in Long Grove, has em-ployed similar methods to main-tain its leadership position in the industry as well. "Originally, the secret to our success was doing high-class fan-
cy spots we also designed and 
built," says executive vice-presi-Davids Brickman dent Bob Brickman. "But to ex-pand at this rate we became very competitive cost-wiseŠsimply 
better use of our equipment and people." He "agrees 100 percent" with Davids' perception of chang-
ing consumer concerns during the 
past five years. The Chicago lawn care market, still growing, is the source of pros-perity for many lawn care oper-
ators. But closer attention to 
overhead, stiff competition and new sales approaches keep busi-
nessmen on their toes. "I wouldn't want to go into business today," remarks Mike Ryan, who started Creative Lawn Care, Fox Lake, six years ago. "I 
think it's getting saturated." to page 12 Reporter's notebook Water important by Lake Michigan By Kevin Cooney Assistant editor In the Chicago metro area, continued population growth has forced local officials to plan new water treatment plants that will use Lake Michigan water. As a result, water bills may increase by as much as 300 percent during this decade. Rick White of Village Green, West Chicago, says the rate hikes will "put a whole different aspect on water use," and cultivation practices are going to have to be revised in light of reduced water use by homeowners. Educating customers Educating customers about lawn care services cannot only enhance your company's reputation, it will help the entire industry as well, notes Clarence Davids of Clarence Davids & Sons, Blue Island. "The more we educate our marketŠthe guy on the streetŠ the less fearful he will be," Davids says. The alternative, 
Davids warns, is "keep him in the darkŠand he'll keep on suing." "The best thing we can do is show responsibility in what we do," adds Robert Parmley, Tempo 21, Wheeling. One way to 
accomplish that, he says, is using low-level metered flow application tools. Industry-wide use of the new delivery sys-
tems is "on the horizon," he says. Plants to suffer? If the winter of 1976-77 is any indication, plant materials in the Chicago area will suffer from inordinate amounts of stress 
this year, predicts Ralph Synnestvedt, Synnestvedt Land-
scape Co., Glenview. Seven years ago, Chicago experienced its coldest winter in 100 years, and Synnestvedt recalls encountering a lot of damaged plant material late in the growing season. Noting that the area was hit with minus 26-degree temperatures rather abruptly this past winter, he says, "I think we're going to page 13 Chicago's growth from page 11 "I would tend to agree that Chi-cago is one of the most competitive markets," adds Brian Swingle, Nice N Green, Ro-meoville. "Chicago is basically a test market for a lot of lawn care companies." Nice N Green's customer list has almost doubled in the past five years to just under 5,000 clients, 
and Swingle attributes the suc-
cess to quick, responsive service. "You can always do it cheap-er," he notes, "but the consumer's No.l concern is a beautiful lawnŠ 
No.2 is the cost of the applica-tion." Ryan's crews also focus on per-sonalized service. After each ap-
plication, they write down comments on the bill or flyer they leave at the door: "may need power raking; disease problem, 
call office; lawn looks goodŠany-thing to let them know we're look-ing after their lawn," he says. Swingle White "If anything, the competition has gotten worse" in recent years, notes Rick White of Village Green, West Chicago. "Companies with good marketing skills have been 
coming into the area," he says, 
giving established firms a run for the money. When he started his business in the early 1970s, White depended on direct-mail advertising to get his message across. But last year's 
mailing efforts were disappoint-ing, and White says he's "favora-bly impressed" with the small-scale telemarketing program he instituted last spring. White has also begun offering additional servicesŠlawn reno-vation, tree and shrub care and core aerificationŠto keep ahead 
of the competition. He says his No.l disease problem is Fusarium blight, and renovating infected lawns has proved profitable. The core aerification service also ad-dresses a common cultural prob-lem in Chicago, White says, peat-grown sod laid over clay soils. Since roots cannot penetrate the rock-hard soil, many lawns suffer from drought-prone dis-eases. Aerification and overseed-ing helps turf reach down for 
water, he notes. All the LCOs contacted named both Fusarium blight and peat-grown turf laid over hard soils as their common agronomic prob-lems. However, a majority also re-ported that another major headache has all but disappeared 
from the shores of Lake Michigan in recent years. Chicagoans went in for Merion bluegrass in a big way when that turfseed was first marketed sever-al years ago, and lawn care firms had a rough time keeping the dis-ease-susceptible turf healthy and growing. But today the busi-nessmen note that most Merion 
lawns have been overseeded with other grasses while new develop-ments have switched to the now-popular grass blends that provide much higher resistance to disease than the Merion strain did. "Growers don't use it that much anymore, and I think a lot of 
it died from stripe smut," White says. With the fierce competition in the Chicago market, what do area Parmlev Safran businessmen consider the key to success? "We don't spread fertilizerŠ we sell a service," responds Bob 
Parmley, Tempo 21, Wheeling. 
"That's really been our philoso-
phy from the beginning. We're certainly not the lowest priced 
company in town, and I'm sure that we never will be." Like other marketplaces throughout the nation, the most reputable LCOs in the Chicago area maintain a healthy competi-tion, and there are no signs of that competition easing. So it appears that more adaptable companiesŠ 
ones which can find their own lit-tle niche and make their own mar-ketŠwill join the list of lucky survivors. "There's more room for reputa-ble companiesŠthat's a fact," says Jim Safran, McGinty Bros., 
Long Grove. He attributes McGin-
ty's success to the fact "we stayed 
smallŠwe're not a big con-
glomerate, just the folks next door." ŠKevin Cooney [W] DURSBAN and TEE TIME The safe combination you can bank on to beat back bugs. Andersons Andersons - Tee Time Tee Time Fertilizer Insecticide 30-3-5 with Dursban Ł 2.5% Dursban Andersons Copyright, ipmirnl Company Balan* Trade. Circle No. 101 on Reader Inquiry Card Div. of Eli I The investment you make-in time, labor, product and equipment costsŠshould not only pay-off with the most healthy looking turf possibleŠit should also yield other high-interest dividends such as repeat business, happy customer referrals and increased profitability. That's precisely why more and more investment-wise turf care experts bank on Tee Time and Dursban insecticides. Sod webworms, billbugs, chinch bugs, grubs, army-worms, chiggers, clover 
mites, crickets, ants, grasshoppers, mosquitoes, turf-grass weevilsŠthey can all be formidable foes when it comes to unlocking the greatest possible return on your turf care investment. You need the kind of product performance security you 
get from The Andersons. With The Andersons' line-up of high-quality Tee Time fertilizer/insecticide com-binations with Dursban, you get all the selection flexibility you need to meet your specific insecticide requirements. What's more, you also earn the added economies of single application products that feed while simultaneously controlling bugs. 
You can bank on Tee Time 30-3-5 with DursbanŠ 
38-0-0 and 18-3-5 with DursbanŠTee Time triple-
action 20-4-10 with Dursban and Balan^ for feeding, weeding, and insect controlŠ and Tee Time straight for-mula Dursban 2.5G. The Andersons purchases technical Dursban in large, economical bulk quantity. Then, it carefully and expertly incorporates it in its com-puterized state-of-the-art production facility. The result? Safe, consistent, ac-curate formulationsŠquality assuredŠand performance proven. Value to you that's right on the money. For the best return on your turf care investment, rely on your close-by The Time distributor. Hell tell you more about the big 
dividends you earn when 
you bank on performance yielding Tee Time/Dursban combinations from The Andersons. the professional's partner Lawn Fertilizer Division P.O. Box 119 Maumee, Ohio 43537 
Ohio: 800-472-3220 Outside Ohio: 800-537-3370 ertrrrsx?. Reporter's notebook from page 11 to have a recurrence of that (stress) again this year." On the other hand, the region could be spared scale insect problems at the same time. Although Synnestvedt admits "that's a tough one to call," his experience indicates that "cold weather 
seems to knock them (scale) down," compared to "terrific scale buildup" he's seen after mild winters. Super Saturdays With your customers at home and prone to chatting with your technicians, Saturdays are not the most efficient days to schedule applications. But they do offer great sales opportunities, according to Mike Ryan, Creative Lawn Care, Fox Lake, and Brian Swingle, Nice N' Green, Romeoville. "I've sent out a truck on Saturday and the guys have come back with six, seven new accounts," reports Ryan. He's discovered, too, 
that early-evening visibility on weekdays helps. "While it's not a great production day," Swingle says, "it's a great day to chat with the customers, find out what they want and talk with their neighbors. It may be the only opportunity for direct customer contact you'll have." A bright future? Norman Arnswald, Lawn Medic of Lake County, Mundelain, admits he was shocked to discover several subdivisions of pure Merion up in Libertyville with nary a sign a Fusarium blight. 
"That really surprised me," Arnswald says, "but I haven't seen 
one bit of Fusarium on any of those lawns." No Fusarium blight With the tight economy of the past two years and the large number of new LCOs coming into the Chicago market, Parmley is a bit suspicious of how to interpret the fluctuation in client loads 
around Chicago. "I think we've been trading a lot of customers in the past couple of years," he says, because people started shopping around for services. "But people are getting better news about the economy today, and they're feeling better about the future." the professional's partner The Andersons You know our turf proven quality. Now, meet a pro close by who can help you get all our value/performance benefits: BIG BEAR TURF EQUIPMENT CORP. 900 E. Franklin St. Eldridge, Iowa 52748 (319) 285-4440 BUNTON SEED COMPANY 939 East Jefferson St. Louisville, Kentucky 40206 (502) 584-0136 CORY ORCHARD SUPPLY 425 S. Senate St. Indianapolis, Indiana 46206 (317) 634-7963 LAWN EQUIPMENT 
CORPORATION P.O. Box 995 Novi, Michigan 48050 (313) 348-8110 LETHERMANS, INC. 1221 E. Tuscarawas St. Canton, Ohio 44707 (216) 452-5704 C. 0. LOWE SALES 2748 Minerva Ave. Columbus, Ohio 43229 (614) 891-9668 OUTDOOR EQUIPMENT CO. 160 Weldon Parkway Maryland Heights, Missouri 63043 (314) 569 3232 THORNTON-WILSON, INC. 510 E. U.S., Rt. 33 Maineville, Ohio 45039 (513) 683 2141 TOLEDO TURF EQUIPMENT 4329 W. Alexis Rd. Toledo, Ohio 43623 (419) 473-2503 TURF MANAGEMENT SUPPLY Route 3, 6925 Norway Rd. 
Sun Prairie, Wisconsin 53590 (608) 837-5598 TURF PRODUCTS LTD. 2 N. 255 County Farm Rd. W. Chicago, Illinois 60185 (312) 668-5537 TURF & TREE SUPPLIES 10757 Owen Center Rd. Rockton, Illinois 61072 (815) 624-7578 OFTEN COPIED. NEVER MATCHED. Suddenly, it seems everyone knows exactly what you need in a commercial mower. Amazingly enough, they all look just like a Bunton. Too bad they don't perform like one. The Bunton commercial mower has proven itself with a thirty-year track record. That's why it's been copied. Here's why it hasn't been matched: Ł Quality of cut. If you own a Bunton and any other brand, you already know which one produces the better cut, more consis-tently and with less downtime. That's why Bunton is preferred by lawn service profes-sionals everywhere. Ł Choice of type, size and power. You don't have to "make do" with a mower that's not quite right for your situation, or wait until next year when they say they'll introduce the size and type you need. We have it now. Have had it for years. And with Bunton you don't have to take the 
engine that "comes with the mower!' We match one of nine commercial engines to your size and application. Ł Low maintenance. You're in the business of cutting grass, not debugging "new" products for old line manu-facturers catching up with the times, or new companies hoping to break into the business. Bunton's designs were proven years ago. The others may look the same on the surface, but none have copied the quality that provides the dependability and low maintenance of a Bunton. Ł A past that assures a future. We sell more commercial mowers in the 24 inch to 61 inch range than all our competi-tors combined. We intend to keep it that way by making sure our customers are as satisfied in the future as they have been in the past. That assures you of a reliable source for original equipment, parts and service, long after the others are gone. Overall, it costs less to own a Bunton than a cheap imitation, because... Bunton builds 'em better. For complete information on the 
largest selection of the industry's most 
popular commercial mowers, please write or call for our new full line catalog and the name of the Bunton dealer in your area. Bunton builds em better. BUNTON CO. PO Box 33247' Louisville. KY 40232 U S A Phone 502/966-0550 Ł Telex 204-340 Contract numbers: G.S.A.: GS-07F-10956 '©OTIfW The PLCAA in 1984 'Pumping out the product' LAWN CARE INDUSTRY recently met in Boston with John Kenney, president of the Professional Lawn Care Association of America, and in Atlanta with Jim Brooks, the PLCAA's executive director. This 
story and the one below are results of those interviews. LCI: Where is the PLCAA in 1984, and where is it headed? What do you see as your mission in the year you are president? KENNEY: I recently wrote that I was honored to be chosen and 
that I would do my best, given the restrictions of the situation. I really feel that Jerry Faulring, as first president, brought us to-gether. And Marty Erbaugh taught us how to feed ourselves 
and got us on our feet; and Don Burton has taught us to march 
down the road to independence with our own management. Now that we're organized, it's really time we started to pump out 
a good product to our members. We need to really start to deliver the goods to the people 
who are paying the freightŠthe membership. 
And I think we are poised to start that. There are still a few administrative glitches that need to be tidied up, butŠwith the extremely com-
petent help of Jim Brooks and Eileen MooreŠ that's going nicely. The improved quality of the things that are being done now are going to reflect in much larger membership that is more loyal and, hopefully, much more active. By virtue of that, 
we will end up being a stronger organization. I've said before that there are only two rea-sons for competitors to sit down and do any-thing together. One of those two reasons is illegal. The other reason is the protection of our 
collective interests, and that's what we're sup-posed to be doing. That's what our mission is, 
and that's what we should get afterŠall the while being very cautious and getting a handle 
on what we can and cannot do. LCI: Do you have any pet projects? I know membership comes to mind right away. KENNEY: Your magazine has, in the past, indicated that the number of people who are 
involved in chemical lawn care is many times 
greater than our membership roster. In order for us to say that we represent the chemical industry, we need to represent the majority of 
companies that do the work, or at least the John Kenney hams it up to answer a question. majority of consumers who receive the work. We've defined our goal for membership. We'd like to improve by 30 percent to about 600, which is very do-able, particularly with the likes of Jim Brooks at the helm. As soon as we begin to really represent the majority of 
people who buy lawn care services and of the lawn care application companies, we will have 
the clout to do the things we will need to do. And as these regulatory affairs become more 
important, we will need to do a lot of things we haven't even dreamt of yet. LCI: Concerning "regulatory affairs," will you play wait-and-see and then take appropri-ate action, or are there preventative things that can be done with a good membership base? KENNEY: You can lock the gate and keep the horse from getting out of the barn, or you can 
affect a real good posse and chase it down. It's a lot easier to keep the door locked. LCI: One of Don Burton's concepts about the PLCAA is that the logo must stand for some-thing before the organization stands for some-thing. Do you see that in the future? KENNEY: There are other associations in which membership is an endorsement of you as 
an operator. Yes, I very much think that mem-bership in the PLCAA should meanŠto the consumer, sooner or laterŠthat if you receive an application of insect control material, then it is a material that meets strict guidelines that you as a consumer can feel reason-
ably confident are professional. We don't need our collective eye blackened by schlock oper-ators whose concept of a fertilizer application is l/10th of a pound of N per 1,000. It's bad business short 
term, and it's bad business long 
term. There ought to be some codes that are adhered to by the members, and if they don't adhere to themŠwell, that's another is-
sue entirely that needs to be dealt with in another way. LCI: And self-regulation is being looked into by Marty Er-baugh, is it not? KENNEY: Self-regulation is currently not something that I can personally endorse. Number one, we do not have a set of standards, we have a code of ethics that was written by the Boy 
Scouts. In other words, "I will do my duty to do my honor and be a nice boy" and that's wonderful. 
But you don't throw somebody 
out for not meeting your subjec-tive judgement as to whether or not he com-
plied with that code of ethics. It's madness. I know that there are lawn care applicators who do not perform work up to anyone's ac-
ceptable level of standard. I think that we as an industry should establish a quantitative ac-
ceptable standard, rather than a code of ethics which seems to be one of the subjective argua-ble kinds of discussions. Most of the complaints I have heard from members about other members not adhering to 
the code of ethics have been essentially sour 
grapes about being out-marketed. If that's the case, you take your lumps and go home, or you carve your own niche out of the marketplace. 
The point is that the PLCAA is not going to beŠ as long as I have anything to do with itŠthe small operator's law firm. Nor are we going to be the small operator's marketing firm. We're not going to try to prevent the so-called dirt-balls from doing their thing. If there is an individual among us who is unethical and we expelled him, we'd be remov-ing any opportunity we might have to impart upon him some of our ethical thoughts and behaviors. Rather than that, we can keep him within our group and try to instill some profes-
sional attitudes and opinions. We have a much 
better chance of improving bad ethics by hav-ing the people within our system than we could to page 15 Going to Tampa, Florida LCI: Where is PLCAA going in 1984? BROOKS: We're going to Tampa in November. Besides that, we're certainly on our way to providing some new services to the members and we're trying to increase our membership appreciably. LCI: Is there any No.l project, or do you have a schedule of major items to accomplish or issues to address this year? BROOKS: There are several. One is to again provide a good educational forum for the peo-ple in the industry at the national conference and show and at our regional seminar con-ferences. We had 650 people attend in 1983, and we're looking to have 1,000 people involved in the programs this year. We're definitely wanting to lend support to the efforts of the Pesticide Public Policy Foun-dation, as the number of hot spots continues to grow across the country in terms of pesticide restrictive legislation. We've formed this Pub-lic Issues Alert Committee recently, and in this issue of Turf Talks, our newsletter, we're going 
to be asking for volunteers to serve as local monitors and state board members. Probably another problem we've been strug-gling with, is finding a good competitive group medical and life insurance program. But it to page 16 Jim Brooks at his second "home." Kenney from page 14 possibly expect if they are not. LCI: You have often referred to the "coming storm"Šthat is, pesticide regulation. You were quoted as saying "there is no Lone Ranger." is the PLCAA going to try and be at least Tonto? KENNEY: Yes, nice analogy. There are so many little town-ships that are so willing in today's environment to pass their own lit-tle ordinances to put you or I out of business, that it's kind of frighten-ing. What Don Burton has proposed, and what was unanimously en-dorsed by the PLCAA Board of Di-rectors, is a Public Issues Alert Committee. This committee will be a for-mal but loosely-held-together group of informers: lawn care op-erators from every state, every county, every town who have their fingers on the pulse of what's going on locally. Hopefully, at the first sense of any unfavorable leg-islative activity, they will funnel the information directly to the as-sociation. Once the association has the information, then we can decide what to do with it. We may act on it ourselves if it is an indus-try issue, or we may ask for help 
from the 2,4-D Coalition or from PPPF or from any number of other 
sources. Now they aren't the Lone Ranger, either. But with our alert activities, and their knowledge of how to work through the back-roads of governmental behavior, 
hopefully we'll be able to affect some rationality to what some of these little townships could easily do that might not be so rational. If we don't stand together, we'll fall together. LCI: Are there any new ser-vices or refinement of services for PLCAA members? KENNEY: The PIAC will not be perceived as a service, but it cer-tainly is a major service. Unfor-
tunately, it's a bit defensive; more reactive than pro-active. But nev-ertheless, it is the opinion of a lot of people who really give a damn that if we don't do it, we could run 
a much higher risk of being shut 
down as an industry. We're also pushing very hard to improve the number and quality of regional seminars. An awful lot 
of people who have put the semi-nars together have done so simply because they were being good 
guys. They were well-done, but we're expecting to do a lot better, and we should be able to make it 
an income-producer rather than in income drain. Another major area of empha-sis is going to be an insurance pro-
gram. These insurance companies 
are sometimes difficult to deal with when they're dealing with groups like ours. Jim Brooks has done yeoman duty in terms of try-
ing to get these people to cough up some reasonable group rates. It's not yet finalized. LCI: The PLCAA show this better handle on leafspot, dollar spot and brown patch control Get Daconil 2787® fungicide, and you've got yourself the most effective control money can buy. Because nothing matches Daconil 2787 performance when it comes to fighting leafspot, dollar spot and brown patch. Plus seven other destructive turf diseases including red thread and stem rust. The fact of the matter is, Daconil 2787 gives you the broadest spectrum of disease control on the market today. What's more, Daconil 2787 resists wash-off. So it keeps on working during heavy rains or watering for maximum disease protection. And it's just as effective against common diseases on 45 ornamentals. So this season, get a better grip on disease control. Get Daconil 2787 from SDS Biotech. Also available in wettable powder. Agricultural Chemicals Business SDS Biotech Corporation 7528 Auburn Road, P.O. Box 348 tm Painesville, Ohio 44077 Always follow label directions carefully when using turf chemicals. November is in Tampa, Fla., the first time it's ever been out of the Midwest. Why? KENNEY: A long time ago, somebody once said to me that the first rule in being a winner is act-ing like a winner. Well, if this is going to be a successful organiza-tion, and if we as individual oper-ators are going to be successful, then we've got to start acting like it. And even though we might be able to get terrific rates or con-venience in Indianapolis or 
Louisville, so what? It's about Brooks from page 14 seems like it's been one delay 
after another, as to why we can't 
seem to get a good program off the 
ground. The one thing we've had the most inquiries aboutŠeither from members or prospective 
membersŠhas been a group med-
ical program. We see this as a very high pri-ority: we're continuing to work on it, andŠquite honestlyŠwe're at a point where we are looking to-ward other insurance brokers to 
help us find a programŠpar-ticularly for the small lawn care 
operator. The large ones are large enough that they can go shopping 
on their own, either through a 
self-insured policy or whatever. The other major objective is to continue to increase the mem-
bership. Since last May 1, we've 
attracted about 140 new members to the association, for about a 30 percent gain, and we are hopeful 
that by the end of 1984 instead of 
500 members we'll be talking 600 
members. It's a rather energetic goal, but we're going to be out get-ting the information to peopleŠso we think we're going to be suc-cessful in reaching them. LCI: What do you think would convince a lawn care operator to join PLCAA? What is the main 
selling point of the association for a 6- or 12-staff firm? BROOKS: The first thing is that we're the only national associa-
tion which represents the needs, concerns and the interests of the lawn care businessman in this country. I think we offer some benefits which are difficult for him to achieve on his ownŠregional 
seminar programs, the national educational conference and trade show. We do have a property and ca-sualty group insurance program in place. We hope that once the medical program is in place, he has a measuring stick for his own program, even if he doesn't buy ours. I also think that the very fact of being associated with a national 
organization, and being able to participate in its general activities can be helpful to him as a busi-nessman. We also have the technical re-source manual and we have the use of the PLCAA logo. We're to page 17 time we came of age and started 
acting like the successful business 
people that we really are. If we can't go to a sunny clime and use our self-employed situa-
tion to have a half-work, half-va-
cation trip to our annual 
convention, then we probably 
shouldn't have an association yet. It's too early. LCI: Will there be a half-play concept built into the program? KENNEY: There are a lot of ac-tivities planned. Jim Brooks and vice-president Bill Fischer are 
working on a number of things. Jim's working on a ladies' pro-
gram. There is a post-conference Love Boat-type tour over to Can-cun and to the Bahamas and back to Florida. Yes, there's going to be some fun involved. Why not? We deserve it. LCI: Will this have a positive influence on attendance? KENNEY: My private guess is a 50 percent increase. I expect that we will have 1,500 people in Tam-
pa. It is going to be the biggest, the best PLCAA show that we've had yet. It is going to be first-class 
andŠafter allŠthis industry de-
serves first class because we are the crem de la crem. LCI: When November comes around and you pass the gavel, 
what would make you feel like 
you had done your job as presi-dent? KENNEY: What would make me feel especially good was if we 
hit the 600 plateau in membership by November; if our conference 
and show hits the 1,500 mark in attendance so membership the 
following year would be in-creased just by that; if every-body's wife who goes is just 
tickled pink; and if every compa-ny brings two or three of their middle managers so they get a sense of what this industry is all 
about. Finally, I'd feel good if nothing happens because I've met so many 
nice people involved in this in-
dustry. I don't think a lot of your readers don't realize that there are a lot of wonderful people who are their own competitors. If they'd stop and think about that, they'd 
also realize that as a group we're a pretty class act. [W] Professional Core Cultivation The new Ride-AireŽ from Ryan Now you can get down to business with "core cultivation"! That's what the new Ride-Aire offersŠprecision core aerification at the rate of 12,250 square feet per hour. The Ride-Aire is a tough 670-lb. machine powered by an 8 HP commercial engine. It moves along smoothly aerating 21 inches per swath with 2Vi or 3 inch cores spaced Vh inches apart. Yet its compact 36-inch width and single rear wheel steering lets the operator easily maneuver around shrubs, 
trees, yard gates and other obstacles. Clean, vertical coring The Ride-Aire features the famous Ryan aeration system, with straight up-and-down action that cuts cores cleanly without tearing the turf. The tines are heat treated with a 
special process that makes them self-sharpening, allowing them to last longer than ordinary tines. Customer satisfaction Whether home lawn or commercial turf, the new Ride-Aire will help you keep customers happy. Core cultivation increases oxygen exchange and nutrient penetration, and Brooks from page 16 coming out with handbooks on the guidelines for federal wage and hour laws for the lawn care businessman, on unionization, and on pesticide and equipment 
safety manual. We're also slowly working on some training guides and aids where we can help the small lawn care businessman on some of the agronomic issues. If you were to 
buy these slide sets and pam-phlets and do them on your own, they are time-consuming and ex-pensive. So certainly you're get-ting in on some collective money sort of benefit: where, if we pool some resources, we can do more with these dollars and hopefully 
turn them back. LCI: Marty Erbaugh said the PLCAA logo has to stand for some-thing first before the organization can prosper. What do you think 
the PLCAA logo stands for? BROOKS: The general public, which the lawn care businessman is serving, basically knows about 
organizations and associations; most of them probably belong to one type of organization or an-
other themselves. I think the logo is saying to that general public 
that we too are professionals, and that we have joined together in a professional association to better ourselves, and to give you better 
and more professional service. LCI: What's the significance be-hind moving the PLCAA con-vention and trade show to 
Tampa? BROOKS: There are two rea-sons. One, we're a national orga-nization and there was a feeling that we should move into some of the market areas that are grow-
ingŠnamely the southeastŠ where our association is not par-
ticularly strong. And it's a pretty well-known fact among people in association work that, when you move a na-
tional convention into an area 
where you are experiencing 
growth in your industry, you are 
going to find more interest, more decreases surface runoff and irrigation frequency. It also breaks up thatch and compaction and brings up soil particles to 
reinoculate thatch with soil and microbes to 
enhance thatch 
decomposition. The Ride-Aire breaths new life into thick lawns and helps prevent the "5-year slump" in turf 
quality that causes 
customer dissatisfaction and turn-over. Whether regular turf maintenance or renovation, the new Ride-Aire adds a new dimension to the lawn 
care service industry. For more information or a free demonstration, call or write: RYAN TURF-CARE EQUIPMENT 2348 Cushman, RO. Box 82409 Lincoln, NE 68501 CALL TOLL FREE 800-228-4444 Inquiry Card exposure and more members. So we definitely see this as a way to attract more people. We've had lots of people in the South say they didn't want to come to the Midwest, because of weather or a misconception that we'd only talk about cool-season grasses. But the show's educa-tional mission is more geared to-
ward management than it is 
agronomics. I might point out, however, that Dr. James Beard of Texas A&M has agreed to come this year. This will 
be Jim's first time before the 
group, and he certainly is well-known throughout the turf indus-try. Two, we've had a lot Mid-western people asking us when 
we were going to move the con-
ference out of the Midwest to give 
them a break to go somewhere else. So we're also talking about combining some business with pleasure. LCI: )ohn Kenney has said he favors an offensive, as opposed to a defensive approach to the issue of pesticide legislation. How do you view PLCAA's role in this effort? BROOKS: I think one of my first duties, when news of anti-
pesticide legislation reaches my 
desk, is to immediately inform 3PF. The second thing, which we are trying to do in cooperation with 3PF, is to organize ourselves 
and other urban pesticide users 
into local organizations, to where we have an opportunity to come together and discuss these issues, 
and ways in which they are going to be approached. We don't have state chapters or local chapters, but the pesticide 
issues may be the best rallying 
point we have in order to bring local groups together to talk about 
these things. We want to head some stuff off at the pass, and I agree with John Kenney: we defi-nitely have got to take a more agressive and positive role. Nobody's ever really bothered us; basically, we're quiet, easygo-ing guys, and we never really had 
to defend ourselves before. But the environmentalistsŠwho are 
well organized and well-fi-nancedŠare changing that for us. We've moved from a position of relying upon scientific data on such issues as pesticides, into the 
political realm. These decisions 
are now being made in the politi-cal arena, not in the scientific community. It's a different ball-
game now. Being informed and keeping the people informed is our first 
line of defenseŠand certainly our 
first line in taking agressive action We will have some Alamos; but I certainly think that this associa-tion and this industry is ready to stand in some Alamo situations and take them on. LCI: So you see PLCAA's role as getting the information out and helping facilitate the local groups' getting together and working on these issues, rather than having PLCAA go in itself and try to lead the charge. BROOKS: That's exactly right, and that's really the role of the > z n > TO m Z a c GO H 70 2 > CD 00 TOOLS, TIPS, TECHNIQUES For complete list of PLCAA regional seminars, see "Dates," page 22. If you think you've seen late-germinating crabgrass in your turf, ybu may really have been looking at a goosegrass problem. Either way, you can solve the problem with CHIPCO® RONSTAR® herbicide. THE DIFFERENCE BETWEEN CRABGRASS AND GOOSEGRASS. Goosegrass is more common than you might think. It's easily mistaken for crabgrass, espe-cially when it's mowed. What's the difference? Check the color first. Goosegrass is a darker green. And it always grows in tufts. Crabgrass doesn't. There's another important difference: goosegrass is much harder to control. Unless you use RONSTAR. CRABGRASS OR GOOSEGRASS-. IT MAKES NO DIFFERENCE WITH RONSIAR G. RONSTAR is the only herbi-cide you can count on for effective preemergent control of both crabgrass and goosegrass. While other products will give you satisfactory performance on crabgrass, they don't even come close to RONSTAR on goose-
grass. Years of testing prove it: Goosegrass control, 100-150 days RONSTAR after application. 94% Dacthal Betasan Summary of 9 years of testing conducted by Univer-sity Experiment Station and Rhone-Poulenc personnel. So you have two choices. Use an ordinary crabgrass herbicide 18 Pesticide Public Policy Founda-tion as well. We know full well that if we've got a chance of win-ning, then we're going to have to win at the local level. < What we want desperately to do is get the local lawn care busi-nessman and urban pesticide user £ to understand that he is going to fe be the battle line: he pays taxes in 
§ that community, sends his kids to S the schools, supports the local g business community, goes to the churches. And therefore, he's the z one that's going to have the big-gest voice in saying, "These reg-ulations are not in my best interest and they are not in your best interest." The other thing we are trying desperately to do is to express our concern that the states should be the ones to do the regulation. The lawn care businessman is not op-posed to regulation: he's opposed to restrictive regulation at a local 
level which supercedes or is du-
plicating those regulations that 
are already placed upon us as an 
industry at both the state and federal level. LCI: So you're seeking consis-tency. BROOKS: You bet. You know and I know that most of the chemi-cal abuse in this country is done by John Q. Public, in the un-marked containers that are out in his garageŠ"and if two ounces 
will kill them, four ounces will kill them better." So, we see our-selves as not only somebody who's trying to make a living, but 
we also feel that we are providing a service to the environment. We probably know more about the environment, and our effects on the environment, than do those people who are on the other side. And we have to convey that to the public and to the agencies that control pesticides. Another point about the Public Issues Alert Committee is that that committee is not concerned just with pesticide regulation. For 
instance, in Ohio, the state pro-
posed taxing certain service com-
panies. So we're talking taxation problems, we're talking work-men's compensation, right-to-know, warranties, contracts. We're talking about lots of issues that don't necessarily apply just to 
pesticides. One of the allies we're trying to become better acquainted with is the state Small Business Admini-
stration groups. We also want to contact state Chambers of Com-merce. So there's a lot of avenues 
we would pursue with what we see as detrimental legislationŠ 
and it's not necessarily all in the 
pesticide arena. [W] Blade-sharpening tricks Sharpening the blades on rotary mowers usu-
ally mean a tricky job and/or cut fingers while 
trying to keep a grip on those steel blades. But the folks at Brickman Industries, Long Grove, 
111., came up with an answer that cuts down on the company's band-aid fund. Bob Brickman, executive vice president, says one of his staff members suggested a sim-
ple solution: a piece of old firehose commonly found on standpipes, which serves as a handy sharpening guard. "Just slip a piece of triple-jacketed firehose over the blade like a sleeve," Brickman says. "It lets the guys get a good grip for sharpening, and 
it sure cuts down on our band-aid budget." Brickman Industries is one of the largest landscape management companies in the 
northern Illinois area. For more details on this 
and other tips from Chicago, see the "mar-ketplace" beginning on Page 11. Scorch and me 19 A booth, a few brews and a good buddy I pulled into the gravel parking lot of the roadhouse 30 miles out of town and looked for Scorch's '61 Plymouth. I thought it odd that he wasn't there yet, because whenever he 
called me to meet him for lunch he usually was waiting for me in our corner booth. He'd start talk-ing and wouldn't let up until he finished his last beer. But today he was late. 
I eased into the booth and or-dered my usual Bud. In a way, I'd gotten tired of driving the 15 miles just to have lunch with Scorch. I'd and hope crabgrass is your only problem. Or play it safe and use RONSTAR this season, for ex-
cellent, season-long control of both crabgrass and goosegrass. NO RAM-OUTS, ROOT PRUNING OR PROBLEMS WITH PLANTINGS. RONSTAR is the most con-venient herbicide for your turf care program. It won't leach, so you can fit it into your schedule earlier. It's highly selective, causing no root pruning in peren-nial bluegrass, perennial ryegrass and bermudagrass, no harm to 
ornamental plantings or trees. QUALITY IS THE "V lOIIPCO TURF CARE RIGHT APPROACH:9 Wherever the professionals really care for turfŠand espe-cially where both crabgrass and goosegrass are problems Šword is getting around. CHIPCO RONSTAR herbicide is your best choice for effective, con-venient, long-lasting control. For more information on RONSTAR or other CHIPCO Circle No. 119 on Reader products, ask your CHIPCO distributor. Rhone-Poulenc Inc., Agrochem-
ical Division, 
Monmouth Junc-tion, NJ 08852. % RHOm POULCNC SPREAD THE WORD. Please read lal>el carefully, and use only as directed. Inquiry Card become pretty partial to the Beef & Brau that was near the office I had leased after I left Scorch's compa-
ny a few years back. I knew the waitress, tipped her well, and I could always count on 
the third or fourth Bud being free. Besides, in the summer she wore a 
halter top to work, and she defi-
nitely had something to halt. But I never could get Scorch to come have lunch at my place. It wasn't the 15-mile drive, just something about not wanting to have lunch where they "served strawberry daiquiris and quiche, and hamburgers cost $3.75Š$4.25 for a cheeseburger." Nope, it sure wasn't the drive. One day, after I had been working 
with him about five years, he had 
driven 150 miles to let me know that my wife had been in an acci-dent. That was when he had decided to expand his lawn care business 
to keep up with the "en-tro-pre-
noors," right after he had read 
about a guy who had expanded his Pizza Palace into 26 cities and was grossing $35 million a year. At the time, Scorch's lawn care business was grossing about $400,000 a year. He asked me to spend three days a week in this 
college town 150 miles away spraying and spreading lawns, but that I wasn't to worry about it. 
"We'll pay your motel costs: I know a real nice place down there where you can stay for $8 a night." He planned to get the branch established, and then hire some-body full-time to run it. But I was the only one he would trust to get 
the ball rolling. The cut-rate motel where I was staying didn't have any phones, and Scorch did 
the 150 miles in about an hour-
and-a-half to let me know about Pam's accident. No, it definitely was not the drive. I was halfway into my second Bud when the door swung open 
and in walked Scorch. He seemed 
in a hurry, and he waved to Molly for his beer with one hand as he 
started talking: "Wayne, we got some real prob-lems in this lawn care industry and I'm here to tell you about them. The reason I'm late has a lot to say about this whole damn 
problem of what this business is 
coming to. "So I'm getting ready to leave the office to meet you, right? I get a call from Mrs. Taylor, the third customer I ever signed upŠ and that was even before you started 
working with me. "OP Scorch has been treating this lady's lawn for 20 yearsŠI 
think sometimes she was wishing I'd treat her too, but that's a whole 'nother storyŠand no big prob-lems. Today, after 20 years, she's changing to that new company that's advertising on television 
and offering free house plants. to page 20 z n > 23 m Z a c C/3 H 23 > CD cc 4-Scorch and me from page 19 "I'm going out to see her after lunch, but I'll be darned if it doesn't sound like she's serious. "Order me another beer while I tap a kidney." I ordered his beerŠRolling RockŠand another Bud for my-
self. He came back, took a long draw on his Double-R and started in again. "Wayne, I'm thinking about getting out of the business." "C'mon Scorch. You've said that before, and haven't done it 
yet." "Yeah, Wayne, but this time I'm serious. "It wasn't so bad when those hose jockeys started spraying 15 years ago or so. They seemed a little clean-cut for my taste at the 
time, but they knew what they were doing, and their newspaper advertising and door hangers gave Ol' Scorch's business a shot in the arm to boot. "I always thought you fit more into their operation with your col-lege degree and all, and I was sur-
prised when you didn't leave me for that job offer from them. You know, I never told you this Way-
ne, but I really don't have a de-gree. "Oh, I lived down in the uni-versity town all right, but what I mostly did was deliver pizza at 
night and hit on those sorority 
girls during the day. All the frat rats were too busy snorting beer 
through their noses to notice all those young lovelies. I had a field 
day." "Scorch, you know more about turf than anybody in town, and now you're telling me that you 
didn't take all of those classes that 
you told me to take?" "Oh, I took classes all right. Night classes and short courses. 
Plus, I spent a lot of time with Burt SugarŠyou know, Burt's Nur-seryŠjust askin' and listenin'. And I spent a hell of a lot of time 
down on my hands and knees ob-servin' lawns. That's the best way to do itŠyou know that." "Yeah, yeah, yeah Scorch. So what are these big problems fac-
ing the lawn care industry?" "Okay, Wayne. Number one: we're getting too specialized. Like 
I said, the hose jockeys had a good idea and it helped all of us. But it 
takes more than just fertilizer and 
pesticides to do the job. I go to the same state turf conferences you do, and I hear the same praises of 
this or that chemical. And we hear the same people say that we don't 
need extra pesticides if we put lawns on a good solid fertility pro-gram in the first place. "But if more companies don't start offering aeration of lawns like I do in my regular program, this industry is going to take a 
nose dive faster than I can order another Rolling Rock. Molly, you hear me?" "Okay, Scorch, more companies are going to aeration, and some never will. But is that any reason to leave the lawn care business?" "No Wayne, it's not. But I'll tell you what is. I'm getting sick and tired of losing customers to these 
companies run by blow-dried for-mer accountants and marketing executives, companies that sweep 
into town each spring, hack prices 
down to the bone, get a bunch of 
sweet-talking girls on the phone 
calling everybody in the Haines directory, and quoting prices 
without measuring the lawns." "Well Scorch, all's fair in love and war and business. You know it's a jungle out there." "Yeah, Wayne, but it is not good for the industry. Now I like LAWN CARE INDUSTRY. And 
you know I was one of the first 
companies to join the PLCAA. And I know that Marty Erbaugh 
was a PLCAA president." "So what does that have to do with anything Scorch?" "I'll tell you what it has to do with anything. A few months ago, he was quoted in LAWN CARE 
INDUSTRY saying that tele-marketing is the wave of the fu-
ture in our industry." "Well maybe it is Scorch." "Well, it might be, and I'm not one to be afraid of competition, but to hear all of these new com-pany presidents talk, our business has become all marketing, and 
damn the product." "Nobody is saying that Scorch." "The hell they aren't Wayne! It has become a numbers game to these new companies. Make so many phone calls, get so many customers. Cut your price by 20 
percent, get so many customers. Send out a bunch of young kids whose only work experience is 
frying hamburgers at McDonald's to sell lawn care, get so many cus-
tomers." "If it works, Scorch, why fight it?" "Why fight it! Wayne, I thought I taught you better than that. I'm 1 T Wem 1 1 by trees, playgrounds and At John Deere, we think we've found the perfect designers for our 318,420 and 430 Lawn and Garden Tractors ... trees, playgrounds and hedgerows. After all, look what they've put into our line. Tough, economical 2-cylinder gasoline engines in the 318 and 420 (18 and 20 hp respectively). A 3-cylinder water-cooled diesel engine in the 430 (19 hp). All three tractors have a 26-inch turning radius to get around easily in tight places. And power steering makes turning nearly effortless. There's hydrostatic drive that lets you change speed and direction without clutching. And a welded steel frame takes humps and bumps in stride. For better power delivery and greater durability, these John Deere tractors have differential axles with large cut-steel bevel gears. The 420 and 430 even have a 2-speed rear axle and differential lock for better traction in slippery 
conditions. And to help you finish big jobs without refueling, the 400 Series tractors have a large GVrgallon capacity fuel tank. There's even an optional Category "O" 3-point not against using telemarketing or "phone power" or whatever they call it, to get leads and make sales, but if that is all these new com-panies have to offer, then we as an industry are in big trouble." "Scorch, I haven't told you yet, but I'm using telemarketing this year." "Well, I'm not worried about guys like you using the phone, WayneŠyou've got the agron-omic program to back it up." "So do a lot of these new com-panies." "Yeah, I guess so. And I guess the companies that just have sales 
with no turf knowledge to back it up will be out of business next year, and my customers will come 
back to me in the end." "Hey, wait a minute Scorch, I thought you were getting out of the industry?" "Getting out of the industry? Did I say that Wayne? How can I get out of the business? I've got a sales call to make on good old Mrs. 
Taylor. Might have to offer her some add-on services." As he scooped up the check and walked out the door, I had the 
feeling that he wasn't going to have any problems at all keeping 
Mrs. Taylor's business. [Ml New pesticide laws New York Staters remain perplexed ED. NOTE: The preceding story is a work of fiction, based in part on fact. "Scorch" and Wayne will make periodic appearances in LAWN CARE INDUSTRY. Pesticide applicators as well as chief agents of the Department of Environmental Conservation in New York State remain perplexed over provisions of the new pesticide law. Long Island applicators express particular confusion over state-ments in the law concerning cer-tification and notification. These 
provisions most likely will have a line of tractors designed hedgerows. ŁŁŁŁIII f 4SO Mill 310 * r I w -ft;! --rvisn f mr. ' % -. s 4 (! ' 'J / Ł v . Ł -hitch and a 2,000 rpm rear PTO. And a variety of attach-ments, including rotary tillers, snow blowers or throwers, front blade, thatchers, 3-point hitch mowers, and center-mounted mowers with 46-, 50- or 60-inch cutting width, depending on tractor. Plus, you can count on John Deere dealer service. It's as reliable as the equipment he sells. For the name of your nearest dealer, or a free folder on the John Deere lawn and garden tractor line, call 800-447-9126 toll free (1-800-322-6796 in Illinois) or write John Deere, Dept. 50/50T, Moline, Illinois 61265. John Deere lawn and garden tractors. Made to handle the work around trees, playgrounds and hedgerows... 
quickly and efficiently. JOHN DEERE Nothing Runs Like a Deere* Circle No. 104 on Reader Inquiry Card major impact on their work this year. Ł One provision states that any ap-plicator of restricted use pesticides 
shall be certified. It is uncertain whether this will be strictly en-forced in 1984, but "you can expect 
more will need to be certified," says Cynthia Harmon, chief of New York's Bureau of Pesticide Man-agement. The new law, passed in the last legislative session, should be available for public hearings and comment by early fall. A provision of the law that will immediately affect appplicators requires that prior notice be given to dwelling occupants of any pesticide being applied. Notifica-tion must include all information 
on the label, including any warn-ings. Legislation is pending on no-tification of adjacent land owners, 
which is not required but "may be 
good business," says Harmon. The new law also increases penalties for violations of up to $5,000 for 
the first offense and $10,000 for subsequent offenses. Harmon and another officer of the DEC fielded questions from 
some of the 2,000 people attending the 16th annual Professional Turf and Plant Conference sponsored 
by the Nassau/Suffolk Landscape Gardeners Association recently. Pesticide talk at the day-long con-
ference was common, especially from Long Islanders feeling a backlash from the local alarm over chlordane contamination found last year. 15,000 calls The DEC's office was inun-dated with 15,000 calls at that time, and is woefully staffed now to handle its enforcement duties. 
These facts were admitted to one 
questioner who asked why his call for a check on unlicensed op-erators went unheeded. The DEC could not answer an-other question pertaining to where people could legally wash 
application equipment, another concern to Long Islanders who are finding contamination in their 
groundwater. For disposal of 
pesticidesŠanother touchy issue 
because of decreasing landfill spaceŠthe DEC recommended that the industry pool its re-sources with the community and hire a waste hauler for a desig-nated cleanup day. Possibly because of these con-cerns, the conference's largest at-tendance, including 200 ex-hibitors, made it the largest one-
day turf event in the nation. An-
other draw was the selection of a group of national experts for the program. John Jagschitz and Drs. Harry Niemczyk, Henry Indyk and John Ahrens all came from 
out of state, as did equipment ex-pert Paul Des Champs and land-scaper Andre Viette. [M] Jet-action deflector provides straight spreading edge for use along sidewalks, driveways and ornamental plantings. (Optional accessory) desig give you BUILT TOUGH Put the LESCO Spreader to work for you. Order today. Call Barb toll free: (800) 321-5325 Nationwide (800) 362-7413 In Ohio We sell the patented ChemLawn Gun. LESCO Lesco, Inc., 20005 Lake Road, Rocky River, Ohio 44116 (216) 333-9250 Arizona Turf and Landscape Conference and Trade Exhibit, May 3-5. Ramada Inn-McDowell Road, Phoenix, AZ. Contact: Dr. W.R. Kneebone, Department of Plant Sci-ences, University 01 Arizona, Tucson, AZ, 85721. (602)621-5323. ALCA Landscape Supervisors Training Workshop, May 10-11, Orlando Hyatt, 
Kissimmee. FL. Contact: ALCA, 1750 Old Meadow Rd., McLean, VA, 22101. (703) 821-8611. PLCAA Regional Seminar, May 16, Gain-esville (FL) Hilton; contact Nick Dennis, Pro Lawn. (904) 737-8873. Florida Turf Update and Field Day, May 17, University of Florida, Gainesville, FL. Contact: Dr. Charles H. Peacock, 1523 HS/ PP Bldg., University of Florida. Gain-esville, FL, 32611. (904) 392-1832. North Carolina Turfgrass and Landscape Field Day, May 23, NCSU field plots. Raleigh, NC. Contact: ).M. DiPaola, 1126 Williams Hall, NCSU. Raleigh, NC, 27650. (919) 737-2657. Tennessee Turfgrass Management Re-search Field Day and Equipment Show, May 29, University of Tennessee, Knox-
ville, TN. Contact: Dr. L.M. Callahan, Or-
namental Horticulture and Landscape 
Design, University of Tennessee, Knox-ville, TN, 37901. (615) 974-7324. Southern California Turfgrass Council Annual Meeting, June 18, Michael's Res-taurant, City of Commerce, CA. Contact: Ed McNeill, 1000 Concha St., Altadena, CA, 91001. (213)798-1715. PLCAA Regional Seminar, June 19, Omaha (NE) Old Mill Holidav Inn; contact Chip Dolittle, Northern Lawns. (402)493-2252. Mississippi Turfgrass Association Annual Convention, July 29-31, location pending. Contact: Jim Perry, Mississippi Turfgrass Association. P.O. Box 5426, Mississippi State. Starkville, MS, 39762. (601) 325-3935. PLCAA Regional Seminar, June 26, Denver (CO) Holiday InnŠ1-70 East; contact Dick Miller, Ever-Green Lawns. (303)442-7415. University of Massachusetts Turfgrass 
Field Day, June 27. South Deerfield 
Turfgrass Research Station, South Deer-field, MA. Contact: Dr. Joseph Troll, Dept. of Plant and Soil Sciences, Stockbridge Hall, University of Massachusetts, 
Amherst. MA, 01003. (413) 545-2353. PLCAA Regional Seminar, July 11, Elmhurst Country Club, Wooddale, IL; contact Rick White, Village Green. (312) 293-1036. PLCAA Regional Seminar, July 12, Livonia 
(MI) Holiday Inn; contact Don Benham, 
Benham Chemicals. (313) 624-3200. PLCAA Regional Seminar, July 17, Cincin-nati, OH; contact Paul Jacqueman, Chem-Lawn. (614)888-3572. PLCAA Regional Seminar, July 19, Boston Heights (OH) Brown Derby; contact Fred Haskett, Greenworld Lawn. (216) 364-1441. PLCAA Regional Seminar, July 26, Rochester (NY) Hilton; contact David Sek, Monroe Tree and Landscape. (716) 438-2900. PLCAA Regional Seminar, July 31, Monroeville (PA) Marriott Hotel; contact Jim Walter, Specialty Spraying. (412) 
539-3226. PLCAA Regional Seminar, Worcester (MA) Marriott Hotel; contact Steve Evans, Turf Doctor. (617) 879-4510. PLCAA Regional Seminar, Frederick (MD) Sheraton Inn; contact Gary Mack, Amer-ican Lawns of Maryland. (301) 662-6060. PLCAA Regional Seminar, Aug. 14, Atlanta 
(GA) Holiday InnŠAirport North; contact Chuck Baird, Green Thumb. (404) 944-8140. Professional Lawn Care Association of America Conference and Trade Show, Nov. 12-15, Curtis Hixson Hall, Tampa, FL. Contact: Jim Brooks, PLCAA. P.O. Box 70455, Marietta, GA, 30007. (404) 977-5222. Ohio Turfgrass Conference and Show, Dec. 3-6, Columbus, OH. Contact: Dr. John Street, Ohio Turfgrass Foundation, 2021 Coffey Rd., Columbus, OH. 43210. (614) 422-2601. NEWS IRS J NEWS IRS J Officers and directors of the New York State Turfgrass Association were elected at the recent annual meeting. The slate for 1984 is: Jan-et Worthington Dudones, The Ed 
Worthington Corp., Saranac Lake (president); Jack Sloane, Oak-wood Morningside Cemetery, Syracuse (vice-president); 
William Stark III, Cortland Coun-try Club, Cortland (secretary-
treasurer). Newly-elected direc-
tors are: Gene Bowler, Green 
Gene's, Port Washington; Ted Horton, Westchester Country Club, Rye; and Richard Canale, 
Cortland Youth Bureau, Cortland. Bernard R. Ford has been named director of marketing for 
O.M. Scott & Sons Co. The former 
director of marketing develop-ment will have overall market re-sponsibility for Scott Retail, ProTurf and Burpee product lines. He is a graduate of New York Uni-versity. James C. Jones, Jr. of Skandia Landscaping in Livonia, Mich, re-cently won first place in the land-
scape architecture category of the Metropolitan Detroit Landscape 
Association contest. Winning pro-
ject was the Eugene Kasapis resi-dence in Bloomfield. Jones is a graduate of Michigan State Uni-versity. Jacobsen Division of Textron has a new vice president for sales, Ned Brinkman, who will be responsible for all sales ac-
tivities, including domestic, in-
ternational and service parts. Brinkman, who joined Jacobsen in 1966, began his turf industry 
career at Tiffin (Ohio) Lawn 
Equipment Co. where he was 
general manager. W. Leo Ekins is the president of Task force from page 1 This course of action was chosen after Beliczky had taken the floor. "We should consider changing the state pesticide law to pre-empt the authority of policital subdivi-sions," said Beliczky, Chem-
Lawn's governmental affairs spe-cialist. "It's something we should shoot at...but we must find a good 
base of friendly legislators." Though the group was orig-inally formed of lawn care ap-plicators, it will expand to include 
other pesticide applicator groups. Named to the ad hoc committee were Marty Erbaugh of Lawn-
mark Associates (chairman); Page 
Mays of Barefoot Grass; Henry Gilbertson; Larsen; Beliczky; 
Halterman; Bill Burdick, presi-
dent of the Ohio Turfgrass Foun-
dation; Hofacre and Steinau. "I think it's commendable that a group like this can meet when there's not a crisis," said Dr. Mil-ler, who is also chairman of the 
Coalition for a Reasonable 2,4-D 
Policy. "Generally, these kinds of groups meet on a reactive basis rather than a proactive one." [H] fore being named Nor-Am presi-
dent, Ekins was director of research and development at BFC. He has a master's degree in Brinkman Ekins the new Nor-Am Chemical Co., formerly Nor-Am Agricultural Products and BFC Chemicals. Be-McPherson Schaefer weed science from Oregon State University. Richard L. McPherson has been awarded a $500 scholarship 
by Weather-Matic. The schol-
arship goes annually to a student in the park administration and landscape architecture depart-ment at Texas Tech University. Mike Schaefer, who has been with F.D. Kees for 14 years, has been named national sales man-ager of the company, which man-ufacturers commercial turf and 
lawn equipment. > z n > 23 m Z a c C/3 H 23 > Powerful new medicine for turf diseases VORLANŽ is Mallinckrodt's newest, toughest turf fungicide. Enough experience has been gained with Vorlan by now Š on golf courses and in university trials Š to confirm that it establishes new standards of performance. Against Leaf Spot, Red Thread, Dollar Spot (even resistant strains!), and Pink Snow Mold, Vorlan delivers more effective control than any other fungicide available. Vorlan's effectiveness Š because it takes so little and lasts so long Š also makes it economical, too. If you haven't yet tried Vorlan, you should. Call Mallinckrodt toll-free, or contact your Mallinckrodt Turf Products distribu-tor. No prescription is needed! 4 Mallinckrodt Ł PO. Box 5439 St. Louis, MO 63147 (800) 325-7155 Turf Wiz Getting customers no major problem in Chesapeake/Norfolk, Virginia area Getting customers is the easiest part of running a chemical lawn care business in the Norfolk, Va. 
area. And making their lawns look nice is the hardest part, according to Mark Nuzum of Turf Wiz, 
Chesapeake. "In some areas during the spring, potential customers will 
chase you down the street waving money at you, saying, 'Spray 
me!'," Nuzum observes. "But you can really take some lessons in 
agronomy here." The Norfolk area is borderline warm-season, where bermu-dagrass is native. Homeowners, however, are adamant about get-ting rid of the bermudaŠand most have. "Eighty percent of the people here have cool-season grasses," 
Nuzum relates. "But we're in a 
warm-season area and they're for-cing K-31 to grow here." Nuzum began at Turf Wiz in May, 1982 after working for Rollins Lawn Care for five years. He has the suburban Norfolk com-pany in a high growth mode. "ChemLawn and Tru-Green are the largest chemical lawn care 
companies in the area," he says. "Turf Wiz will be third by the end of 1984." Planned growth "We had 70 clients last spring and 550 by the end of last year. I would like to have 1200 clients by 
this June 30. I've been associated 
with branch operations that have put on 1500 in a spring, so it's not unbelievable. We plan on doubling our size for the next three years." Turf Wiz services clients from the coast area, including Virginia Beach, to Suffolk, about 35 miles 
from the ocean. Many of the areas serviced by the company are in the formative or midway stages of progressŠand that encompasses some high-income developments. "There's plenty of business here now, but the market share is getting eaten up quickly," Nuzum notes. "We also have a high turn-over rate because of the military population." For the first time ever, the com-pany will incorporate some dry 
applications with liquid, mainly because of the different types of 
grass it services. Besides common K-31 and hybrid bermuda, 
zoysiagrass and improved fescues are also abundant in the Norfolk 
area. "We're using dry to customize what we already have in the 
truck. We have it arranged so that one truck can service both warm-
and cool-season grasses," Nuzum 
notes. This summer, Turf Wiz will continue a project begun last year. "I had a little experiment with seeding, aeration and renovation last year," Nuzum relates. "We ended up renovating 90 lawns and 
turned away a lot more. It's a lot of headaches, though. "I thought I knew a lot about grass one-on-one, but when I got that dethatcher, I couldn't believe 
some of the lawns I saw! "Aeration, in this area, would be a great benefit; I know now that 
people need it. But there's got to be an easier way to do it. And we're looking for a lot of renova-
tions in the Virginia Beach area this summer, replacing bermu-
dagrass with fescue." One of the most successful sales programs Nuzum has instituted is the neighborhood "blitz." On a Fri-
day afternoon, he has technicians leave notices at each door in a par-
ticular neighborhood. The first thing next morning, everyone jumps into their trucks and heads out to that neighborhood for a 
"mini-parade." With their trucks 
criss-crossing each street in the area, they quickly make their pres-ence known. "It embarrasses the heck out of all the technicians at first," Nuzum 
says, smiling. "But when they see how good it works, they're okay. Introducing a mower that won't breakdown The problem with most mowers is they spend too much time in the shop and not enough time on \ the job. I R #> T You wont find that with Toro's new 36" and 52" commercial walk rotary mowers. Because we build them with the same durability we build in our commercial riding mowers. For instance, we gave them an actual 4-speed transmis-sion with neutral and reverse. So they wont lock into a single speed like some variable speed pulley systems. And, knowing the continual problems you have with belts breaking, we added a much wider traction belt that's designed to last the life of the machine. We also eliminated an idler pulley on the deck drive belt, to make it last longer, too. Even the cutting spindles are engineered and protected to better withstand the shocks and jolts of everyday cutting. While we were mak ing our new commercial 
mowers tougher, we decided to make them more productive, as well. We gave iK them a floating' deck, same as our Grounds-masters" so they'll follow the contours of the terrain while minimizing scalping. Y\fe made it possible to change the height of cut in a minute by simply moving four pins. And we came up with a new steering design that makes it easier to maneuver around trees, shrubs and other obstacles. You 
simply push the steering bar to mow, and release it to stop. If our com-mercial walk rotary ever seen maybe it's because they are. Visit your Toro dis-tributor soon. He can fill you in on all the details. Whichever one you choose, it'll keep you cutting yard after yard, year after year. mowers^ are begin-ning to sound like no other walk rotary mowers you've TORO. The professionals tliat keep you aitting. Mark Nuzum (right) and Mike O'Brien pose in front of Turf Wiz offices in Chesapeake, Va., not far from Norfolk. The pair expects to handle a greatly in-
creased customer load this summer. "One day, we had to call for rein-forcements. We sold from 10 a.m. until dark, and we closed 90 per-cent of the contacts." Turf Wiz uses two Ford F-250s and one Chevy 3/4-ton truck. A 600-gallon main tank and a 100-gallon drop tank are mounted on one F-250. The other two trucks 
each have 300-gallon skid-mounted tanks. Growth in the area is southeast-ward where new homes are sprouting up every day. "The newer areas are better, because they've all been planted 
in fescue and you don't have to worry about native grass," Nuzum says. "My preference is 
new homes, because I can make their fescue look good." Not long ago, Turf Wiz was the new kid on the block. No more, thanks to the advances made by 
Nuzum. ' Our main goal is for people to say Turf Wiz is the best company 
in townŠmaybe not the biggest or 
the most profitable, but the best," 
Nuzum concludes. "And there's 
no place I'd rather be for lawn care than here." ŠJerry Roche Chemical gains posted in '83 The chemical industry, pulled down by several years of sagging national economy, posted healthy business gains during a much-im-proved 1983, according to a report 
by the Chemical Manufacturers 
Assocation. The CMA, in its annual eco-nomic survey, said industry sales 
rose 9.6 percent during 1983 over the year before, to $189 billion. The sales gain, CMA noted, was 
the result of an increase in the 
volume of products sold, and not 
the upward movement of prices. "1984 looks like a boom year," says Myron Foveaux, a CMA as-sistant director who predicts sales 
to increase 13 percent over 1983 
marks. UAP division opens warehouse The Special Products Division of 
United Agri Products recently 
combined its administrative and warehouse operations in a new complex located in Omaha, Neb. The new 20,000-square-foot complex offers the tree and turf 
industries a centralized location 
for order-processing and distribu-tion. A full staff of professionals is available for consultation about 
Clean Crop and other major brand pesticides by calling (800) 228-
0096 Š(800) 642-8873 in Nebraska. r1 > Z n > 70 m Z a c C/D H 70 > PRODUCTS < >* oc, F CO D Q Z w < u z £ < -J Four booklets offer product information The Mobay Chemical Co. has printed and released four new 
pamphlet/booklets extolling the 
virtues and instructions for using Dyrene, Bayleton, Oftanol and Sencor. Dyrene Turf Fungicide 50% wettable powder provides relia-ble control of Drechslera leafspot; Bayleton, now available as a dust-free water-dispersible granule 
formulation, is a fungicide for or-namentals and turf. Oftanol 5% granular and Oftanol 2 are for control of insects in turf; and Sencor provides goosegrass and broadleaf weed 
control. 
Circle No.201 on Reader Inquiry Card Turf rake designed to cut through thatch Exmark Manufacturing Co. offers a new dimension in lawn care 
products: its power Turf Rake, 
which features a 20V2-inch x 22%-The WESTMAC WORLD S FASTEST RESIDENTIAL PLUG AERATOR AERATES 5.000 sq. ft. Lawns in 15 Minutes or Less MOST DURABLE MANEUVERABLE NEW 1984 MODEL 32 SPOONS Š 60 HOLES PER SQ. YD. 5 HP BRIGGS AND STRATTON ENGINE WITH CHAIN AND BEARING TRANSMISSION. LARGE PNEUMATIC TIRES. TRAVELS 100 LIN. FT. IN 20 SECONDS TO AERATE 750 SQ. FT. PER MINUTE. DEADMAN'S CLUTCH STOPS IT ON A DIME. EXTRA WEIGHT CAN BE ADDED Lawn >, Inc. P.O. Box 652. Kenosha, Wl 53141 (414) 552-8911 Circle No. 108 on Reader Inquiry Card Keep Fertilizer Dry and Prevent Costly Spills with the SHOWER CAP" by Lawn Tech Circle No. 109 on Reader Inquiry Card Ease loading with iUELCHEIt super light FIBERGLASS RAMPS Melcher's new 726 Super Light ramp weighs only 50 lbs., yet can handle loads up to 1500 lbs. The 7'x26" ramp is for use with trucks having beds up to 28" high. It can easily be carried in a pickup, step van or high-cube van and set in place by a single driver. Call or write for information on Melcher's full line of fiberglass ramps including dual ramps for loading 4-wheel equipment. A\IMHI1 MANUFACTURING CO., INC. P.O. Box 11857-LC, Spokane, WA 99211 CALL TODAY TOLL FREE 800-541-4227 for a dealer in your area and for a FREE BROCHURE (Inside Washington, call collect (509) 535-7626) inch raking deck designed to cut through thick thatch and root-bound grass. Powered by a 5 hp Briggs & Stratton engine, the Turf Rake 
slices through thick grass and un-
binds roots with 28 hardened steel 
cutting fingers. It also has an interchangeable slicer assembly to convert to an 
aerator,, a three-quart fuel tank and single-action height adjust-ment. Circle No.202 on Reader Inquiry Card New mowers cater to commercial mowing Two additions to Jacobsen's line of riding rotary mowers, which cater to commerical landscape management, have been intro-
duced for 1984. The Turfcat II GW 224 and Turfcat II DW 224 both have four wheels, hydraulic-driven cutter vHBHHK - Wmm decks, power steering, foot-oper-ated hydraulic implement lifts and hydrostatic transmissions. 
The GW 224 is powered by a 23 hp four-cylinder gas engine, while the DW 224 has a 22 hp three-
cylinder industrial grade diesel engine. A complete line of accessories is also available through Jacobsen. Circle No.203 on Reader Inquiry Card Preseeder converts lots into seedbeds A new preseeder by Ag-Tech In-dustries quickly transforms rough-graded lots into flat, 
finished seedbeds. Its specially-designed rotor and roller work in tandem to prepare soil for lawn seeding. The rotor is angled horizontally to displace 
rocks and other debris into a windrow. Rotor depth is adjustable, al-lowing the machine to do finish grading and to prepare a smooth, even-textured seedbed free of rocks and debris. The preseeder is operated from a minimum 22 hp 
tractor with 540 rpm PTO drive. Circle No.204 on Reader Inquiry Card Pat. pending Durable, see-thru vinyl cover fits most professional quality spreaders Completely waterproof and spillproof Easy to attach Š just slip it onto spreader Secure fit prevents spills Š avoids burnout and product loss Simple, 1-piece construction Folds up for convenient storage Limited 1-year warranty (216)937-5517 Call or write: P.O. Box 206 Avon Lake, O. 44012 For fastest response, use the peel-off label from the front cover. NAME TITLE FIRM ADDRESS CITY STATE ZIP 101 116 131 146 161 176 191 206 221 236 251 266 281 102 117 132 147 162 177 192 207 222 237 252 267 282 103 118 133 148 163 178 193 208 223 238 253 268 283 104 119 134 149 164 179 194 209 224 239 254 269 284 105 120 135 150 165 180 195 210 225 240 255 270 285 106 121 136 151 166 181 196 211 226 241 256 271 286 107 122 137 152 167 182 197 212 227 242 257 272 287 108 123 138 153 168 183 198 213 228 243 258 273 288 109 124 139 154 169 184 199 214 229 244 259 274 289 110 125 140 155 170 185 200 215 230 245 260 275 290 111 126 141 156 171 186 201 216 231 246 261 276 291 112 127 142 157 172 187 202 217 232 247 262 277 292 113 128 143 158 173 188 203 218 233 248 263 278 293 114 129 144 159 174 189 204 219 234 249 264 279 294 115 130 145 160 175 190 205 220 235 250 265 280 295 Circle the Reader Service numbers of those items of interest to you. WWN GIRE INDUSTRY MAY 1984 This card expires July 15.1984 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: Date BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT L4WN OIRE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 lililiilililiililliiiillnliliiliti NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES .11 1.II Y-i New trailer line has wide range of sizes The Donahue Corp., Durham, Kans., recently introduced a new line of utility trailers designed 
with a range of sizes and features 
to match individual operator 
needs. Both tandem-wheel fixed bed and single-wheel tilt bed models 
are available with carrying capac-ities from 3,500-pound gvw sin-gle-axle models to 7,000-pound gvw in the tandem model. Standard features include two-inch ball coupler with safety chain, stake pockets, clearance lights, and combination stop, turn and tail lights. Circle No.205 on Reader Inquiry Card Airbroom, trimmer easy and convenient Stihl Inc. introduces the gasoline-powered BG-60E Airbroom and the FS-50E trimmer. The airbroom features easy, one-hand operation, a large fuel tank, and the Stihl anti-vibration system. The trimmer is equipped with electronic ignition for dependable starting, an all-position dia-
phragm carburator with integral 
fuel pump, a heavy-duty grooved ball bearing for the crankshaft which allows longer engine life, 
and a flexible steel, double-wound drive shaft with perma-
nently sealed bearings at each end 
of the housing. Circle No.206 on Reader Inquiry Card Grasscatching system increases versatility The latest innovation in grasscatching systems is now 
available from The Grasshopper Co., called the "Quik-D-Tatch." This unit increases the overall versatility of the Grasshopper mower by letting the operator re-
move or re-attach a vacuum unit easily, in three quick steps. "Quik-D-Tatch" lets the oper-ator conveniently go from areas which require a grasscatcher to areas that do not. It will be stan-dard equipment and available for 
all three Grasshopper mower wid-ths: 44-, 52- and 61-inch. Circle No.207 on Reader Inquiry Card Trimmer/cutter is an 'all-American' unit The Hoffco JP-420 trimmer/ cutter is an "all-Ameri-
can" unit with all components manufactured by companies in the U.S. It features an entirely new 
two-cycle en-
gine, the 32.8 cc 
Tecumseh T-C200, with nee-
dle bearings and a unique muffler 
design. The JP420 also comes equipped with a two-line mono-
filament head, an eight-inch Tri-
Kut weed blade and an adjustable shoulder strap and hip pad. A nine-inch, 22-tooth brush blade 
for heavy cutting of shrubs and 
small trees is optional. Circle No.208 on Reader Inquiry Card \ Perennial ryegrass cultivars score high Fiesta and BlazerŠtwo perennial ryegrass cultivarsŠreceived top marks in turf trial tests in the Na-tional Perennial Ryegrass test conducted at the USDA's Agri-
cultural Research Center, Beltsville, Md., last summer. Fiesta and Blazer are both pro-prietary varieties of Pickseed West, Inc. Blazer received a mean score of 7 (9 being highest) and Fiesta a score of 6.9. Blazer was tops among 26 commercially-available cultivars for turf quality. 
Circle No.209 on Reader Inquiry Card Spraying herbicides without the drift It is now possible to spray sys-temic herbicides within inches of ornamentals without the usual drift problems associated with high pressure sprayers, according to the makers of Wonder Flow. The Wonder Flow sprayer fea-tures a special nozzle which will deliver an 18-inch adjustable ultra 
low-drift spray pattern, according 
to H.R. Krueger Enterprises Inc. The one gallon plastic tank de-livers enough herbicide solution 
to cover 2,000 square feet. Circle No.210 on Reader Inquiry Card WE REACH THE PEOPLE YOU NEED TO REACH! Place a classified ad in any of these HARCOURT BRACE JOVANOVICH PUBLICATIONS - and you know your ad dollar is wisely spent. HBJ PUBLICATIONS does a better job of reaching those who count (your potential customers) than any other business pub-lisher. Magazine Circulation Magazine Circulation American Automatic Hotel & Motel Merchandiser 11.694 Management 39,793 Beverage Industry 22,548 Housewares 12,765 Body Fashions/Intimate Lawn Care Industry 12,662 Apparel 10,226 LP Gas 15,098 Candy Industry 3,800 Neurology 12,917 Candy Marketer Quarterly 10,224 Paperboard Packaging 12,594 Dairy Field 23,694 Paper Sales 12,752 Dental Laboratory Review 17,292 Pest Control 14,722 Dental Management 102,105 Professional Remodeling 38,788 Drug & Cosmetic Industry 10,618 Quick Frozen Foods 21,135 Flooring 22,042 Roofing/Siding/lnsulation 18,316 Food & Drug Packaging 66,359 Snack Food 9,112 Food Management 51,498 Toys Hobbies & Crafts 13,697 Hearing Instruments 17,708 Weeds Trees & Turf 46,082 Home & Auto 22,519 Don't forget that classified advertising works just as effectively in locating employees as it does if you are looking for a position, have a line, machinery or a business to sell, are seeking repre-sentatives or wish to buy a specific item. Let it go to work for you! HBJ PUBLICATIONS -COUNT ON US TO REACH THOSE WHO COUNT! HARCOURT BRACE JOVANOVICH PUBLICATIONS One East First Street Duluth, Minnesota 55802 Call Dawn Anderson at 218-727-8511 This season . .. CLEAN TURF STARTS WITH A CALL TO (mxi G&z _ Ask about BETASAN® Pre-Emergent Herbicides: Clean Crop® Betasan® 4 E Clean Crop® Betasan® 3.6 plus Fertilizer 
Clean Crop® Betasan® 12.5-G Clean Crop® Betasan® 7-G 
Clean Crop® Betasan® 3.6-G Ask about NEW Clean Crop® DPD Ester for post-emerge control of Oxalis and Spurge. FOR ALL YOUR PESTICIDE NEEDS CALL US! United Agri Products P.O. Box 37800 Omaha, NE 68137 \i\1M Clean Crop® is a registered trademark of United Agri Products. Betasan® is a registered trademark of Stauffer Chemical. MARKETING IDEA FILE 00 O) < 2 DC EŠ CO D Q Z w C* < u Z 
£ < Two insecticide formulations are new Lebanon Chemical Co. introduces two new products to its extensive 
line of fertilizers and control chemicals: Oftanol 1.5 Granular 
and Lebanon pro 32-3-8 25% SCU + Oftanol 1.5. Oftanol 1.5 Granular is formu-lated for both surface and subsur-face feeding insects. It is 
granulated to maintain stability 
even when applied in extremely hot weather. Oftanol 1.5 Granular has a low solubility and resists leaching when the material is distributed 
into the soil. It offers season-long grub control when applied at the 
proper rates. Pro 32-3-8 25% SCU + Oftanol 1.5 is for turf areas needing control plus fertilizer. Circle No.211 on Reader Inquiry Card Weeder designed for long life, dependability Making short work of unusually tall and thick weeds, grass and brush is the forte of the Weed Eat-er 1000 commercial trimmer and brushcutter. Equipped with a full range of powerful trimming and cutting 
features, the 1000 is designed for reliable performance under the 
most gruelling cutting conditions. It is light-weight (20% pounds) yet comes with a heavy-duty 
37.7 cc, two-cy-cle engine and 
a one-liter fuel tank. The 1000 has a 19-inch cut-ting path. A 10-
inch sawtooth brush blade 
and a four-pro-nged blade are both available accessories. Circle No.212 on Reader Inquiry Card ŁP Large loads can be lifted easily Peripheral Systems, Inc., Man-chester, N.H., provides a product designed to help in lifting heavy 
loads, the Magic Mover, an all metal lift arm that can raise the heavy job so that four specially-designed rolling blocks can be placed under it. Once in place, the object can be moved easily and the pivotal heads on blocks let you turn or twist the object while moving it. Lifting capacity of the arm is 330 pounds and each of the rolling blocks can support up to 300 pounds, making it possible to move machinery or appliances up 1200 pounds. 'A-B-C-D' programs Your lawn care customers are all different, and maybe you should be tailoring your lawn care programs to fit their different needs. "We are seeing more and more lawn care companies going to A-B-C-D programs, 'A' 
being the top of the line," Rhone-Poulenc mar-keting representative Fred Whitcomb told a group of lawn care businessmen recently in 
Cleveland. "Some will spend an extra $150 and go for the 'A' program," Whitcomb said, "and it can be 
money in your pocket." Whitcomb said that one St. Louis company did a mailing offering its 5,000 customers disea-se control. One out of five customers signed up 
for the program. Whitcomb and representatives of Northrup King Co. and Cushman/Ryan hit the inter-states recently on a six-city Midwest seminar 
tour explaining how lawn care businessmen 
could use their companies' products to gener-
ate extra profits. Other stops on the tour were 
Milwaukee, Detroit, Chicago, Cincinnati and 
Columbus. OFTANOL 5% Granular Insecticide FOR COMMERCIAL APPLICATOR use ONLY LONG-LASTING OFTANOL HITS GRUBS WHERE THEY LIVE Grubs. There is one product and only one product that stops them so completely for so long. ®0FIAN0L turf insecticide. It works. 0FIAN0L provides the longest and most cost effective grub control available. It works so well for so long because its low water solubility helps it resist leaching to keep it in the upper soil profile. Where the grubs feed. 0F1AN0L comes in two formulations: OFIANOL 5% Granular and OFIANOL 2 in-secticide, a liquid. Use recommended rates and follow label directions. OFIANOL turf insecticide. It hits grubs where they live and then they're dead. See your turf chemicals distributor. OFTANOL is a Reg. TM of the Parent Company of Farbenfabriken Bayer GmbH. Leverkusen. MONEYWISE Postage won't rise According to a top Postal Service official, postal rates will not rise before early 1985, an unex-pected windfall for many LCOs who use direct mail sales programs and make other heavy use of the U.S. mails. Last November, the Postal Service proposed a $3.5 billion-a-year package of rate increases 
averaging 15.4 percent for all clases of mail. 
That proposal would have increased first class 
mail from 20 to 23 cents for the first ounce. However, the Postal Service expects $300-$400 million extra revenue in 1984 than forecast, partly because of more mail. The new rates were due to be implemented by October 1,1984, at the earliest. But the Postal Service's operating surplus of $616 million for fiscal 1983 and an additional $400 million sur-plus from Oct. 1,1983 to Feb. 17,1984 could well 
push the postage increase into 1985Šor at least until after the Presidential elections. AND THEN THEY'RE DEAD. OFTANOL STOPS THEM COLD. Applications of OFIANOL, properly timed, will control existing populations of sod web-worm larvae, billbug larvae, chinch bugs, and Hyperodes weevil larvae. It works. Bi/Ibug & ^ Sod Webworm A Larva Hyperodes Weevil A Larva A Chinch Bug Mobay Chemical Corporation Specialty Products Group Box 4913, Kansas City, MO 64120 Circle No. 112 on Reader Inquiry Card Heavy duty sprayer fits garden tractor The Big John heavy duty spot sprayer, a 37-pound unit, easily 
attaches to a garden tractor, riding mower, three-wheeled ATV, or a pickup bumper. Included in the assembly is a 10-gallon poly-tank, chassis, self-priming pump, on/off toggle 
switch, five-foot battery lead wires with terminal clamps, spray 
wand, and 10-foot length of hose. An optional spray boom features 
shut off valve and two floodjet 
spray tips at 40-inch spacing which provides up to an 80-inch 
spray pattern with low ground 
clearance. Apply herbicide, insecticide, or fertilizer. Specific mounting 
brackets are available. Circle No.214 on Reader Inquiry Card Perennial ryegrass gets certificate International Seeds Inc. has been granted a Plant Variety Protection Act certificate for Regal turf-type perennial ryegrass. Regal, according to Interna-tional, is considered perhaps the darkest green of the modern ryegrasses. It is widely used in northern areas for permanent turf 
and in southern regions to over-
seed dormant native grasses in the 
winter. In a 1980 trial in Nebraska, Re-gal was No.l among 35 other es-tablished and experimental 
varieties in color ratings. It is also low-maintenance. Circle No.215 on Reader Inquiry Card LCI Advisory 
Board y^ Jerry Faulring Hydro-Lawn Gaithersburg, MD Ron Kujawa KEI Enterprises Cudahy, WI Dr. John Street Ohio State Univ. Columbus, OH r* > Z n > 
70 m Z a c C/3 H 70 2 > CD 00 FROM PAGE ONE 00 05 < 2 DC D Q 2 u CZ < u 2 £ < Million dollar lawn care companies $1,000,000 + ChemLawn Corp. Columbus, Ohio Lawn Doctor Inc. Matawan, N.J. Tru-Green Corp. E. Lansing, Mich. Ever-Green Lawns St. Louis, Mo. Excelawn Inc. Louisville, Ky. Davey Lawnscape Kent, Ohio Orkin Lawn Care Atlanta, Ga. Lawn Medic Bergen, N.Y. Spring-Green Lawn Care Corp. Naperville, 111. Leisure Lawn Inc. 
Dayton, Ohio 
Hydro Lawn Inc. Gaithersburg, Md. Perf-A-Lawn Corp. New Carlisle, Ohio Barefoot Grass Lawn Service Worthington, Ohio R.W. Collins Inc. Satellite Beach, Fla. Lawn King Inc. Fairfield, N.J. Turf Doctor Inc. Framingham, Mass. Pampered Lawns Houston, Tex. Perma-Green Boise, Ida. Liqui-Green Lawn Care Corp. Peoria, 111. Tempo 21/Lawn Beautiful Wheeling, 111. Super Lawns Inc. Rockville, Md. Lawnmark Assoc. Peninsula, Ohio Spray-A-Lawn Inc. 
Youngstown, Ohio Spray-A-Lawn Inc. Pittsburgh, Pa. Nitro-Green Corp. Bismarck, N.D. Shur-Lawn Corp. 
Omaha, Neb. Royal Lawns Inc. Pine Brook, N.J. Greenkeeper Inc. San Antonio, Tex. Greenlon Envir-onmental Serv. Cincinnati, Ohio Lawn Groomer Normal, 111. Keystone Lawn Spray Wayne, Pa. Green-A-Lawn Hillsdale, N.J. L a w n - A - M a t Chemical & Eqpt. Mineola, N.Y. Lawnrite Corp. 
Long Island, N.Y. Spray-A-Lawn Inc. Orrville, Ohio Perf-A-Lawn New Carlisle, Ohio Monroe Tree & Landscaping 
Rochester, N.Y. Pro-Grass Inc. 
Hubbard, Ore. Old Fox Lawn Care E. Providence, R.I. L&M Lawncare Cleveland, Ohio $750,000-$1,000,000 Village Green Ltd. West Chicago, 111. LawnLife Corp. Salt Lake City, Utah All-American Turf Beauty Van Meter, la. Four Seasons Lawn Care Parkville, Mo. Green Care Lawn Service Birmingham, Ala. Easy Lawn Corp. Piqua, Ohio Green Stuff Inc. Minneapolis, Minn. Fox Valley Pro Lawn Care Appleton, Wise. Jay-Lan Inc. Sioux City, la. Fertilawn Inc. Bloomington, Minn. Kapp's Green Lawn 
Munster, Ind. Metro Lawn Sys-tems Inc. Vienna, Va. Highland Park Lawn Co. Grand Island, Neb. Grass-Roots Inc. Olathe, Kans. Hydro Lawn Spray 
Salem, Va. Hydro-Green Lawn & Leaf Warminster. Pa. Pro-Grass Inc. Baltimore, Md. Lawn Clinic Inc. Cupertino, Cal. Evergreen Lawns Manchester, Conn. J.C. Ehrlich Co. Reading, Pa. McGinty Brothers Long Grove, 111. The largest companies from page 1 homes in the Dayton, Ohio area. That meant $6 million in 1983 business for 180 peak-season and 120 year-round employees. Hydro-Lawn's seven outlets did $5.57 million in business last 
year, serving 27,000 homes. That 
Gaithersburg, Md. company em-
ployed 92 year-round people last year. Perf-A-Lawn reported sales of more than $5 million to 155,000 
Ohio homes. Its 32 outlets employ 80 year-round personnel and 225 during the peak season. R.W. Collins Inc. of Satellite Beach, Fla. did $3.7 million to 
more than 20,000 lawns last year. 
Its 15 outlets employ 115 people. Pampered Lawns was the southwest's largest independent with $2.5 million business in 1983. 
Its one outlet employs 50 year-round and 100 during the peak season. Perma-Green of Boise, Ida., from five outlets, did $2.4 million 
in 1983. Super Lawns treated 8600 lawns from its Rockville, Md. headquarters and 16 franchises last year. That amounted to more than $2.3 million gross sales with 15 year-round employees and 38 in the peak season. Tempo 21 reports 1983 sales of $2,253 million in 1983 from 17,500 lawns. Its four outlets employed 35 year-round and 70 peak-sea-son. Nitro-Green of Bismarck, N.D. serviced 17,000 lawns for gross sales of $1.5 million. Its 20 fran-
chises employs 27 year-round and 75 peak-season personnel. The Shur-Lawn Company did $1.42 million business out of just two outlets in 1983. It needed 29 
year-round and 47 peak-season employees to service more than 
8500 lawns. Royal Lawns, a New Jersey li-censing company, reported 1983 sales of $1.4 million. It has 14 inde-
pendent outlets which serviced 4500 lawns. The headquarters employed 15 year-round and add-
ed one person in the summer. Green Keeper, from five branches in the San Antonio, Tex. 
area, serviced 11,000 lawns last year. That accounted for $1.3 mil-lion gross sales. The company em-ployed 45 year-round and 55 
peak-season people. Greenlon Environmental Ser-vices sold $1.1 million worth of lawn care to 9000 people around 
Cincinnati, O. Its one outlet em-
ploys 20 year-round and four more during the peak season. Lawnrite Corp. of Long Island, N.Y. did $1,075 million on 6000 
accounts out of just one outlet. 
That company employs 10 persons 
year-round and 20-25 peak-sea-
son. Spray-A-Lawn of Orrville, O. did $1.06 million business to 6700 lawns. It employed 24 year-round 
and 30 during the peak season from its one location. Monroe Tree & Landscape re-ports $1.04 million in chemical lawn care for 1983. That Rochester, N.Y. business did 6500 home lawns from its four outlets. Pro-Grass, Hubbard, Ore., did $1.02 million in sales to 7000 homes. Its four outlets employ 28 year-round and 35 peak-season. Green-A-Lawn reports 1983 sales of more than $1 million. Its five outlets serviced between 4000 and 5000 lawns. [® Northern Hydraulics Discount Parts & Equipment Heavy Duty Log Splitter Sale Horizontal and vertical 1 2 thru 35 ton models at discount prices. Also all the parts to build your own. 12 ton. »1128 $709 ton #1132. S819 win Ship 12' i ton 24Va ton #1142 SI 324 48 states for S60 Log Splitter Parts 2-Stage Cast Iron Gear Pumps 11 GPM ^650 PSI until more pressure is needed. Kicks down to low GPM & up to 2500 PSI. Right hand 
rotation, can direct couple to 5 Hp or larger engines. 3600 max RPM. 12 lbs. Item #1011 $109.00 13.6 GPM ^650 PSI/3600 RPM max. Item #1013 S1 27 OO 00 rDkM 16 GPM use with 8 Hp+ GŽ U*e W'th 10 + Item #1015 $157.00 S247.QQ Welded Cylinder Item #902424 2" shaft 4" bore 24 ' stroke S115 4-Way Control Valves Built-in relief valve. *»" in-out ports. Va" cylinder, ports. Item #2010 $43.75 Has pressure sensitive detent, hands free on return stroke. Item #2020 $58.50 Tractor/Implement Seats Foam filled, vinyl cover 4-bolt steel base 17 wide 15 deep. 6" back. Item #1743 $19.50 4-bolt steel base 20 wide 19" deep. 1 2' 4" back Item #1744 $28.00 Steel mounting base capable of taking gliders Item #1745 S48.00 Gas Engines (Horiz. and Vert.) Horiz 5 Hp. Briggs W shaft «6053 $144 00 5 Hp Tecumseh v4 Shaft #6051 S1 34 8 Hp Tecumseh cast iron sleeve #6081 S1 86 10 Hp Tecumseh cast iron sleeve #6010 $224 Vert 8 Hp Tecumseh 1 shaft #7082 S199 m 8 Hp Briggs 1 shall #7080 S208 I 10 Hp Tecumseh 1 shaft #7010 S21 4 I Other 3-20 Hp models at savings up to 50°= Trailer Parts 480x8 4-hole wheel & tire ..#1211 $24.00 570x8 wheel & tire »1212 33.00 16 5x6 5x8 wheel & tire .... #1214 '32.00 480x12 wheel & tire #1216 36.00 530x12 wheel & tire #1217 37.00 Trailer Light Kit #1270 16 °0 2000 lb capacity spring set #1251 24.00 High speed 4-hole hubs & spindles set is 2000 lb capacity 37.50 Homelite Water Pump Model AP-220 Briggs 3 Hp Pumps 140 GPM Will punp water, farm chemicals, or herbi ^ 
cide transfer 2" suction and 2 
output. Item # 10996 $183 willship48 states for S6 Suction and Discharge hose available Toll Free 800-533-5545 ,0rders Only! Send tor tree IOO pg discount catalog full of equipment at or S6 for Splitter desiqn/fact booklet and catalog Street. City Z,P. Northern Hydraulics (61 2)894-8310 Dept. 6654 Box 1 219. Burnsville. MN. 55337 injection gun SYSTEM LOWVOU3MESPRAYER Circle No. 115 on Reader Inquiry Card RAY LAWNS'. systems & lease ^ SUpREME "EBM^G9R6W 8417 Circle No. 117 on Reader Inquiry Card THE LAST WORD People make the difference You may not believe this, but we are in danger of losing our pesticide health promotion, environmental protection and food and fiber production tools. When Congress considers the likes of H.R. 3818, a proposed 
amendment to FIFRA that would devastate the pesticide 
registration process, and the federal courts ban government spraying by relying on National 
Environmental Policy Act technicalities, you know we're in 
trouble. Add in state legislation, local government regulation, EPA's lack of credibility and public hysteria (induced by emotion and fear-pandering anti-
chemical interests) and you have the perfect equation to take 
pesticides off the market. What can we do about it? Plenty. And that's why we are asking for your support of 3PF: the 
Pesticide Public Policy Foundation. In a nutshell, it 
means organizing amongst our 
friends, communicating with one 
another and telling our story far 
and wide. The fact is, risk awareness is overwhelming the pesticide degbate. And, the risk being 
talked about isn't being put into perspective. The politics of pesticides is making a mockery 
of science. Unless we change the trend, we can expect to lose more 2,4,5-
Ts, EDBs and on and on. We simply must reassert the benefits we all gain from pesticides: sterile hospitals, clean restaurants, an enjoyable 
environment, disease prevention and high quality food. In other words, our risks from losing pesticides far out-weigh our risks from using pesticides. To do the job, we need to communicate among ourselves with accurate information, use our facts strategically to save 
pesticides and network out to our friends with the story. This process works. 3PF is already providing help in New Jersey, Florida, New York, 
Washington, Illinois and elsewhere. And, the information, 
education and assistance we've 
provided have helped stop some 
of the senseless legislation and regulation being proposed in its tracks. That's the same result 
that needs to occur in Congress 
and elsewhere. That's why we hope you'll come in, because people make the difference. Members automatically receive the "Politics of Pesticides Report," a monthly 3PF update 
on what's happening around the 
country. And when you know what is going on, you'll be positioned to help yourself and 
to help us face the pesticide 
controversies of today and tomorrow. Armed with facts, we 
can allay fear and put reason back in the public's perspective. So please, take a minute to meet 3PF and spend a few "cost of doing business" dollarsŠto stay in business. Working together, we can make the difference in keeping 
available our prime tools: pesticides. Dave Dietz PPPF > Z n > pa m Z a c cz> H pa 2 > CD 00 The Professional Lawn Care Association oFAmerica 1984 Conference & Trade Show November 12-15, Tampa, Florida PLCAA' MORE IN 84! Mark your calendar. It's not too early to start planning for the lawn care industry's biggest week of the year - the Professional Lawn Care Association of America's 1984 Show and Conference. And what a week it will be! PLCAA '84 is shaping up to be the biggest, best gathering of powerhouse speakers and exhibitors in our five-year history. The seminar program has been 
expanded to offer over 16 hours of educational programming hosted by a new lineup of outstanding speakers, problem solvers all. In addition, last year's popular "Workshop" series will offer even more hours of "how to" advice on business basics like purchasing, business expansion, and promotional techniques. Subjects aimed at boosting the bottom line of your operation. IT'S SHOWTIME, FOLKS! Virtually every major vendor and supplier to the lawn care industry will be among the over 100 exhibitors at PLCAA '84. Longer show hours and more floor space in the beautiful Curtis Hickson Convention Center will give showgoers an 
unparalleled opportunity to see, touch, and compare all that's new in lawn care. BRING THE FAMILY! Take advantage of Tampa, heart of Florida's funland. PLCAA '84 offers features, options, and vacation opportunities designed with fun in mind. Features like a special Spouse Program full of fun and surprises. Options like a week-long post-conference Carribean cruise on the luxurious New Amsterdam, newest ship in the Holland America Line. Opportunities like a chance to visit those Florida wonderlands you've been dreaming about Š Disney World, Epcot Center, and Sea World. Indicate your interest on the coupon below and details will be sent to you. '84 is the year. Tampa is the place. Go for it! Delta Airlines have been appointed official carrier for PLCAA 84. Delta has regular scheduled flights from most major US cities to Tam-pa and will be offering discounted fares to all PLCAA '84 participants - up to 30% off reguiar prices. ADELTA The airline run by professionals YES! I'm interested in attending PLCAA's 5th Annual Conference and Trade Show. Send me more information on: Ł REGISTRATION Ł EXHIBITING Ł MEMBERSHIP Ł POST CONFERENCE CRUISE NAME COMPANY. ADDRESS. CITY, STATE, ZIP Mail to: Professional Lawn Care Association of America 1225 Johnson Ferry Road, NE Ł Suite B220 Ł Marietta, Georgia 30067 < 2 >-oc E CO D Q z w OCS < u Z £ < j CLASSIFIED RATES: 70 cents per word (minimum charge, $20). Boldface words or words in all capital letters charged at 95 cents per word. Boxed or display ads charged at $65 per column inch (one inch minimum). Agency commissions will be given only when camera-ready art is provided by agency. For ads using blind box number, add $5 to total cost of ad. Send ad copy with payment to Dawn Anderson LAWN CARE INDUSTRY, 1 East First Street. Duluth, MN 55802. BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE INDUSTRY, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. FOR SALE SALE-SALE-SALE--Hannay 12 volt base mount reel motors, $100.00 (new). Regular $160.00. FMC (John Bean) parts and pumps at discounted prices. Hypro pumps parts and accessories at 25% discount. Call: Strong Ent., Inc.. Collect: (305) 264-5525. TF Need storage for excess chemicals, fertilizer, equipment? Used ocean cargo containers recon-ditioned and repainted to an attractive state. Saves you money on construction costs and insur-ance rates, keeps you from relocating or trying to construct a building on leased property. Store your chemicals or flammables in a safe, secure, watertight environment. Steel frame, hardwood floors. 40'L x 8 W x 8 l/2'H, $2,490 plus shipping. 20'L, $1,990 plus shipping. (317) 873-5382 George. AS, PO Box 373, Zionsville, IN 46077. 7/84 1968 Ford 2 ton truck. 1,250 gallon tank. Must see to appreciate. 1978 GMC 2 ton truck. 1,000 gallon tank. Both trucks split compartments, all pro. turf equipment. 1Š1981 Smithco tree sprayer. 300 gal-lon tank. 500 psi. Perma-Green, Inc., Valparaiso, IN (219) 462-3210. 5/84 CLOSEOUT SPECIAL! Save your back issues of LAWN CARE INDUSTRY and save money at the same time. We're closing out our line of perma-nent binders at the special low price of two for only $7.50! (This is a $7.00 savings over our regular price plus postage and handling.) Orders will be filled as long as our supply lasts - quantities are limited. Order your binders today from: Book Sales, HBJ PUBLICATIONS, One East First Street, Duluth, MN 55802 TF GET ACQUAINTED PRICES - ENVY" fertilizers, micronutrients, and adjuvants add profit to your turf care line. Call or write for prices and info. Liberal distributor discounts. National Liquid Fer-tilizer Corporation. 3724 West 38th Street. Chi-cago. IL 60632. (312) 254-3115. TF 1983 International 1754 Series, 9 liter diesel tur-bocharged engine, 1,500 gallon stainless steel three compartment tank. PTO Driven. Only 5,000 miles, 300 feet of hose with reel. Many extras. Must sell $28,000 or best offer. (617) 783-4721. 5/84 1980 CHEV. TRUCK, 1 TON, 650 GALLON. TANK COMPLETE WITH HYDRO-CELL PUMP. EXCEL-LENT CONDITION. Mail replies to, or call John Flory, Box 243, Levittown, PA 19059. 215-824-2937. 5/84 For Sale-Lawn spray company in southeast Mich-igan. 750 residential accounts. Very profitable for size. Potential for growth. Call: (313) 372-6554, ask for Dave. 6/84 HELP WANTED Working Horticulturist Administrative, technical, field and mechanical sKills needed. Degree in Hor-ticulture or fifteen years experience required. Divi-sion Section Head in million dollar company. Full time position with benefits. $16,000 - $30,000. Send resumes' to PO Box 6711, Shawnee Mission, Kansas 66206. 5/84 BRANCH MANAGER AND ASSISTANT MAN-AGER-First class expanding company desires a Branch Manager and Assistant Manager for the Midwest and Southern markets. Applicants must have chemical lawn care experience. Excellent salary and benefits. Send resumes to LCI Box 107. TF MISCELLANEOUS KELWAY SOIL ACIDITY TESTER, used by PRO-FESSIONALS nationwide. Direct reading, port-able. serviceable. Model HB-2 reads moisture too. Available from distributors. Brochure from KEL INSTRUMENTS CO., INC., PO Box 1869. Clifton, NJ 07015, (201) 471 -3954 6/84 LOW COST DOOR HANGERS EFFECTIVE / ADVERTISING MEDIUM Promotes New Business / A Effectively Allows Pin-Pointing of Marketing Areas Send for Full Details and FREE KIT TODAY !! Door Hangers, Box 1504 EG Placentia, CA 92670 low as S20 00 per I 000 I even tor small test ordersl WANTED Wanted to buy HYDRO SEEDER. Please send photo..Johnson Hydro Seeding Corp., 13751 Trav-ilah Road, Rockville, MD 20850.301-340-0805. TF ADVERTISERS NO. ADVERTISER PAGE 101 The Andersons Regional) 12-13 102 Bunton Co 13 103 Cushman Turf 6-7 104 John Deere 20-21 105 Dow Chemical 2-3 106 Four Star Agricultural Prods 8 107 Great Northern Truck Co 8 108 Lawn Masters 26 109 Lawn Tech 26 110 Lesco Inc 22 126 Mallinkrodt 23 111 Melcher 
Manufacturing 26 112 Mobay Chemical .. 30-31 113 Moyer & Son Inc. (Regional) 33 114 Nor-Am Chemical Co Cv4 115 Northern Hydraulics 32 116 Perfco 5 117 Perma-Green Supreme 32 118 Rhone-Poulenc Cv3 119 Rhone-Poulenc ..18-19 120 Ryan Turf 16-17 121 SDS Biotech, Ag Chem Business 15 122 Salsco Welding & Fabrication 29 123 Scag Power Equipment 34 124 Toro 24-25 125 United Agri-Products 29 NEW PRODUCTS 201 Mobay Chemical Co 26 202 Exmark Mfg. Co 26 203 Jacobsen/Textron ... 26 204 Ag-Tech Ind 26 205 Donahue Corp 29 206 Stihl Inc 29 207 Grasshopper Co 29 208 Hoffco Co 29 209 Pickseed West 29 210 H. R. KruegerEnt. .. .29 211 Lebanon Chemical Co 30 212 Beaird-Poulenc 30 213 Peripheral Systems Inc 30 214 Big John Mfg 31 215 Int'l Seeds Inc 31 Nursery Marl<etirn Council ^ Our invoices include voluntary support for the Nursery Marketing council (1/4th of 1%) include it in your payment and we II match it TURF MANAGERS' HANDBOOK By Dr. William Daniel and Dr. Ray Freeborg $28.95" hardcover $23.95* paperback This essential reference book covers: Łscope and organization *pests and controls Łgrasses and grooming »uses of turf Łrootzones and water Łserving turf needs Łnutrition »AND MORE The TURF MANAGERS' HANDBOOK is an easy on-the-job reference to planning, purchasing, hiring, 
construction, and plant selection. These 424 pages contain 150 illustrations, 96 color photographs plus 
240 tables and forms. £5* Ordering Information Please send copies of the hardback r<$28.95* ea.) Name (print) Signature. -copies of the paperback ($23.95* ea.) Address . Quantity rates available upon request. City * Please add $3.00 per order plus $1.00 per additional p. copy for postage and handling. rnone Please charge to my Visa. Master Card, or American Express (circle one) Account Number -State . -Zip-Expiration Date Please allow 6-8 weeks for delivery Send to: Book Sales Harcourt Brace Jovanovich Publications One East First Street LCI 5/84 Duluth, MN 55802 SCAG Š a good name to remember HELMINTHOSPORIUM LEAF SPOT SCLEROTINIA DOLLAR SPOT RHIZOCTONIA BROWN PATCH FUSARIUM PATCH n diseoseproblems Łfto proms Willi :Or 26019 funakide. customers Ł And CHIPC0 26019 is the ideal product to help you do both. The selling proposition: a beautiful. CHIPCO 26019 is the only ffungkide you need. 16019 fungkkle. It can be used safely on all lawn Selling disease control is a great grasses nationwide to control the way to boost profits and attract new major turf diseases like leaf spot, dollar spot, fusarium and brown patch. Highly effective and long-lasting, CHIPCO 26019 fungicide fits into your treatment schedule 
and reduces callbacks. In short, when you've got Everything you do for a'customer CHIPCO 26019 on the shelf, you're is designed to create a beautiful ready tor business. lawn. Thrf diseases look 
bad...and that can make "ŁŁ""«ŁŁ""«Ł you look bad. A pro-grammed approach that includes an effective, long-lasting fungicide 
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CHIPCO 26019 fungicide. TVirf Fungicide mt. CMPCO 26019 JS^SSa T/ NAME. TITLE. COMPANY. ADDRESS. CITY. CHIPCO 26019 TAKING CARE OF BUSINESS Send to: Rhone-Poulenc Inc. CHIPCO Fungicide Lawn Care Center P.O. Box 125 Black Horse Lane Monmouth Junction, NJ 08852 l I I 
I 
I Please send FREE How to Sell Lawn Disease Control booklet to: . STATE Don't Simply Fertilize Your Turf... Nourish It With Quality Nitroform Nitrogen Even Sustained Growth Healthier Turf Decreased Thatch Build-Up Nonburning And Nonstreaking Slow, Predictable Release By Soil Bacteria To Provide Nitrogen When Most Needed Constant 
38% Nitrogen Reduces The Risk Of Nitrate Contamination Fewer Applications Per Year Are Required Better Root Development Always look for the NITROFORM logo It's your assurance of a high quality Nitrogen Resists Leaching Even In Sandy Soil ^NOR-AM NOR-AM Chemical Company, 3509 Silverside Road, P.O. Box 7495, Wilmington, DE 19803 ŁRegistered trademark of Schering AG West Germany