NEWS New entry in market Page 4 UPDATE 14 LCOs speak up Page 13 LEHR Methods of pay Page 18 LAST WORD Dandelions and dirtballs Page 29 HBJ A Harcourt Brace Jovanovich Publication JUNE 1984 Volume 8, Number 6 $2.00 WWN ORE INDUSTRY Serving lawn maintenance and chemical lawn care professionals State o£the Industry Lawn care/landscape receipts vault to more than $2 billion Gross sales of the nation's leading lawn care and landscape manage-ment companies in 1983 was a rec-ord-setting $2.22 billion, an 
increase of 20.0 percent over the 1982 figure. According to LAWN CARE INDUSTRY'S annual "State of the 
Industry" survey, sales to custom-
ers of landscape managers totaled $1.17 billion, and sales to chemical lawn care customers totaled $1.05 billion. Those figures represent a substantial increase over the $1.85 billion industry total of 1982. Three months ago, the "State of the Industry" questionnaire was mailed to a random sample of 500 readers. Response rate was 26 per-cent, nine percent better than last 
year's survey. Industry-wide fig-ures for this report were obtained by multiplying survey averages 
by the magazine's total read-
ership: 6,901 in the landscape management market and 3,899 in 
the chemical lawn care market, according to the Business Publica-tions Audit of Circulations, Inc. Though the 1983 gross sales increase was 20 percent over 1982, 
this particular sample reported an 
increase of 24.6 percent. In addi-tion, the respondents predict a 25.7 percent increase this year. Judging by survey results, the typical LCI reader had 611 chemi-cal lawn care customers who accounted for gross sales of $97,370 in 1983, and 39 landscape management-type clients who accounted for $108,446. So the average LCI reader, who grossed $205,816 last year, expects that to climb to $247,000 this summer. Respondents indicated that an average of 90.8 percent of their 
accounts were residential, which means that LCI readers serviced about 6.4 million home lawns in 1983. Overall, more than 7.0 mil-lion accounts were serviced. The survey further shows that about seven out of 10 LCOs are Next month: > bus involved in disease control, aera-
tion and/or renovation. Of the 
three add-on services, disease control is slightly more popular with 73.6 percent of the respond-ents answering positively. Aera-
tion tasks are undertaken by 71.9 
percent of the respondents, and 
renovation by 69.4 percent. Just 5.8 percent of the people who answered the questionnaire 
indicated that they are involved in a full-blown telemarketing pro-gram, though 21.1 percent said they use telephone solicitation as part of their advertising plans. Referrals and rebatesŠused by 78.9 percent of the sampleŠwere the most popular means of adver-
tising. In addition, advertisements 
in the Bell Yellow Pages were sec-ond with 71.1 percent responding to page 8 Someone 'woke up the giant' The March, 1977 issue of WEEDS, TREES & TURF maga-
zine carried the headline, 
"Sleeping giant on the verge of awakening," a reference to the then-infant lawn care industry. The giant is now awake, healthy, and growing by leaps and bounds. WT&T's initial estimate of the lawn care industry seven years ago was $668 million. 
Today, LAWN CARE INDUS-
TRY reveals its annual State of 
the Industry report with the 
news that the industry has reached at ¡east $2.2 billion in gross annual sales. That is an average yearly growth of 22 
percentŠa phenomenal rate. That story about the sleeping giant proclaimed: "Less than five percent of some eight mil-
lion acres in home lawns in the 
United States have been touch-
ed by lawn care businesses, 
now in a dramatic upward growth spiral." Today, by con-trast, experts estimate a 25 to 30 percent market penetration. With much of the available market remaining untapped, the industry's growth rate will 
probably remain in the 20 per-cent range for a least a few more 
years. @] Look beyond spring. Use DURSBAN to stop fall bugs, too! nothing tops DURSBAN* Insecticide for stopping spring-emerging insects in turf. But unless you spray it again in late summer, you could be heading for a fall, come autumn. Because even the long-lasting residual action of DURSBAN won't last quite that long. So you could miss sod web-worms and other tardy types. To protect your customers' lawns from spring through fall, apply DURSBAN Insect-icide twice a yearŠon your first round to control the early risers, and again later in summer to stop the late arrivals. The cost is reasonable: as little as 46i per 1000 sq. ft. application. That makes a double treatment a sound investment for your customers. They get year-long pro-tection against insects. And you avoid the awesome costs of call-backs and weakened customer relations. DURSBAN will get just about every bug you want it to.. .chinch bugs, sod webworms, bill bugs, turfgrass weevils, armyworms, cutworms, ants and more. So look beyond spring. Apply DURSBAN Insecticide twice this year and get the fall bugs, too. DURSBAN insecticide. In familiar 2E and concentrated 4E liquid formulations, 
and now 50W wettable powder. See your Dow distributor. And ask about our new "DURSBAN Delivers The Goods" incentive program. Be sure to read and follow all label directions and precautions. Agri-cultural Products Department, Midland, Michigan 48640. DURSBAN Keeps you looking good all year. Dow Chemical U.S.A. 'Trademark of The Dow Chemical Company. 4901 Circle No. 102 on Reader Inquiry Card 4 co CD w 2 5 > oc H C/3 D Q 2 w < u 2 £ < INDUSTRY NEWS Stanley Steemer in lawn care Stanley Steemer, a nationwide franchising company for carpet cleaning services, will franchise lawn care services beginning next spring. Stanley Steemer officials say that more than 100 of its carpet cleaning franchisees have expressed interest in opening lawn care operations, and that most will have the equipment to begin in the spring of 1985. "Our people are beating the doors down to get into lawn care," says Wes Bates, president of 
Stanley Steemer's lawn care divi-sion. "We're surprised with the way things are going; so far, there 
haven't been any negatives. We will be ready to start franchising 
next winter." No name has been chosen for the company's lawn care services yet, though a decision was near at presstime. Stanley Steemer owns 
a lawn care service called "For-ever Green" in Columbus, Ohio (location of its corporate head-quarters), but that name will not 
be used on the national level. Stanley Steemer will provide equipment to franchisees, includ-ing lawn care trucks, which it manufactures itself. The new lawn care division will offer virtually every lawn care service under the sun, including chemical controls, fer-
tilization, dethatching, mowing, 
mulching and seeding. Joe Gordon, John Hassey and Wes Bates of Stanley Steemer "Our company will be built on quality," says John Hassey, vice-
president of operations. "We're going to be different, but nobody's going to do lawn care better than us." Joe Gordon, vice-president of production, estimates that total 
gross sales for the new lawn care franchises "could be as much as $40 or $50 million within five or six years." The new division hopes to attract skilled lawn care person-nel from its competitors. "If you want an opportunity, this is the place to come, from an 
agronomist on down," notes 
Hassey. "Our problem won't be getting the people," adds Bates, "it'll be 
doing a good job. We'll go after 
the entrepreneurial person. Our goal will be to give these people the opportunity to be successful on their own. "There's no doubt we'll go like hell in this thing, because there's no way an employer can 
compete against an owner/oper-ator." Stanley Steemer has more than 230 carpet cleaning fran-chises. Brochure is a cooperative effort The Chemical Specialties Man-ufacturers Association, the Nation-al Agricultural Chemicals Associa-tion and the National Pest Control 
Association have combined to pro-
duce a pesticide-oriented brochure for the general public. Called "Pesticides: A Better Life for All," the two-color bro-
chure answers 12 commonly-asked questions about pesticides 
and their application, including 
pesticide storage and disposal. The free brochure, which is tar-geted to the homeowner, can be obtained through any of the three 
sponsoring organizations: NACA, 1155 Fifteenth St. NW, Washington, DC, 20005; CSMA, 1001 Connecticut Ave. NW, Suite 1120, Washington, DC, 20036; or NPCA, 8100 Oak St., Dunn Loring, VA, 22027. Arsenal herbicide available from American Cyanamid residual herbicide, and treated A versatile new systemic indus-
trial herbicide that shows what American Cyanamid calls "one of 
the broadest spectrums of con-trol" will be available this spring. Called Arsenal, a single application controls most undesirable target vegetation for six months or longer at reasonable 
cost, says American Cyanamid. It works as both a contact and plants stop growing a few hours after spray application. The imidazolinone is effective against Johnsongrass, trumpet-vine, kudzu, greenbriar, phrag-
mites, broomsedge, dogbane, 
milkweed and various perennial grasses. It is easily soluble and stable in spray solutions. THANK YOU, readers. One of our measures for determining whether you are reading us is the number of Reader Inquiry Cards returned each month. We've just received word that 1983 brought 16,901 product inquiries from 4,446 readers, a huge 51 
percent increase over 1982 figures. Again, thanks readersŠand keep them cards and letters rollin' in. ORKIN EXTERMINATING took issue with a statement made in the March issue of LCI. Terry Allen, lawn care manager for Orkin's southeast region, in a memo to LCI's editorial offices, 
said: "You stated Orkin Exterminating started a lawn care divi-
sion a few years ago. Well, that is true for the non-Florida mar-ket. Lawn care was started in Florida in 1952Š32 years ago!" Thanks for the correction. DR. HARRY NIEMCZYK, speaking on Long Island recently, bemoaned the fact thatŠwith the retirement of Dr. Haruo Tas-hiro of CornellŠhe is the only one left on the continent studying 
turfgrass insects fulltime. He also said that, pending EPA's approval, Ciba-Geigy would be releasing isazophos under the name Triumph, which would aid in grub control. Rhone-Poul-enc has petitioned EPA for a label for ethoproph 5G or Mocap, 
which should come within the year. CUTLESS, or EL500 plant growth regulator being marketed by Elanco, is a highly effective chemical with action similar to pp333, according to L.D. Tukey of Penn State University. Research has shown Cutless's effectiveness on trees and woody ornamentals. Like pp333, Cutless interferes with gibberellin biosynthesis in plants; its half-life in the soil, however, is approximately 50 percent that of pp333, which probably will i be available in this country until 1988. MIKE RYAN of Creative Lawn Care, Fox Lake, 111. is following the success formula of another, more established Chicago-area firm when it comes to the materials he uses. "I use strictly dry fertilizer," Ryan says. "I have a fetish like McDonald'sŠthey sell hamburgers for 50 cents and it's worth millions of dollars: if 
it works, don't sell cheeseburgers." PUBLISHING IS one of the top reasons people join profession-al organizations, according to a Gallup poll. The survey said that the most important way an association can serve its members is through publishing journals, newsletters and other periodicals. Second most important was developing contacts and meeting 
others in the field. JOHN DEERE & CO. has dropped out of the snowmobile man-ufacturing business. Polaris Industries Inc. of Minneapolis, Minn, and Deere have reached an agreement under which Polar-is will buy Deere's patents and some of its snowmobile manufac-
turing equipment. "Essentially, we see our future in lawn care," 
said Deere spokesman Robert Shoup in the Des Moines (la.) Register. FINALLY, Estech Inc. has launched a quarterly newsletter called "Fertilizer Profits" to its independent dealers; and hous-ing starts dropped eight percent in January, though the construc-tion industry sees a strong market this year. Single-family housing "will do well," according to the Kiplinger Report. r WWN OIRE INDUSIW. IERRY ROCHE, Editor KEVIN COONEY, Assistant Editor ROBERT EARLEY, Group Publisher TRUDY JOSLYN, Production Manager MARILYN MacDONALD, Production Supervisor LYNN RÖSBERG Graphic Design JOAN SCHUMACHER Circulation Supervisor GAIL KESSLER, Reader Service Manager LINDA WINICK, Promotion Manager MARKETING/SALES Midwest Office: JOE KOSEMPA, Regional Sales Manager ROBERT EARLEY (216) 243-8100 7500 Old Oak Blvd. Cleveland, OH 44130 Southern Office: RON KEMPNER (404) 233-1817 National sales Manager 3091 Maple Dr., Atlanta, GA 30305 Northwest Office: BOB MIEROW (206) 363-2864 1333 N.W. Norcross, Seattle, WA 98177 Classified: DAWN ANDERSON (218)727-8511 1 E. First St., Duluth, MN 55802 Please send advertising materials to: LAWN CARE INDUSTRY 120 W. Second St., Duluth, MN 55802 218-727-8511 ROBERT L. EDGELL, Chairman RICHARD MOELLER, President LARS FLADMARK, Executive V. Pres. ARLAND HIRMAN, Treasurer THOMAS GRENEY, Senior V. Pres. EZRA PINCUS, Senior Vice President PAT O'ROURKE, Group Vice President JOE BILDERBACH, Vice President 
JAMES GHERNA, Vice President GEORGE GLENN, Vice President HARRY RAMALEY, Vice President LAWN CARE INDUSTRY (USPS 397250) is published monthly by Harcourt Brace Jovanovich Publications Corporate and Editorial offices: 7500 Old Oak Boule-vard. Cleveland, Ohio 44130. Advertising Offices: 757 Third Avenue. New York. New York 10017. 111 East Wacker Drive, Chicago, Illinois 60601 and 3091 Maple Drive. Atlanta. Georgia 30305. Accounting. Advertis-ing Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802. Subscription rates: $20 per year in the United States; $25 per year in Canada. All other countries: $50 per year. Single cop-ies (pre-paid only): $2 in the U.S.; elsewhere $4 50; add $3.00 for shipping and handling per order Second class postage paid at Duluth. Minnesota 55806 Copyright © 1984 by Harcourt Brace Jovanovich. Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy, recording, or any information storage and retrieval system, without permission in writing from the pub-lisher. Microfilm copies of articles are available through University Microfilm. International. 300 N Zeeb Road. Ann Arbor. Michigan 48106 POSTMASTER Send address changes to LAWN CARE INDUSTRY, P.O. Box 6200. Duluth. Minnesota 55806-9900 /¿TTN A HARCOURT BRACE _ HBJ JOVANOVICH PUBLICATION VBPA V)I' y > z n > P0 m z o c C/3 H PO C X m iŠ* 
cc OC ALCA offers insurance info to membership The Associated Landscape Con-tractors of America (ALCA), through the CNA Insurance Co., is offering a free booklet to its mem-bership entitled "Insurance for Contractors." The $7.50 value was written by Walter T. Derk. Subjects covered include: the changing insurance marketplace, liability coverage changes, coordinated insurance programs, association safety groups, professional liability, understanding risk management and others. ALCA members wishing a free copy should write to CNA Insur-ance Companies; (attention ALCA 
program manager); CNA Plaza, 
36S; Chicago, IL, 60685. Nor-Am forms new sales group Nor-Am Chemical Co. has announced the formation of a new specialty chemicals sales group, to be responsible for the sales, mar-ket development and growth of Nor-Am's professional pest con-trol, turf and ornamental, spe-cialty chemical and animal health care markets. Jim Widman of Kansas City, Mo. has been named group sales manager. Turf and ornamental chemicals produced by Nor-Am are iNitro-
form, Prograss, Turcam and Deltic. O.M. Scott has new formulation Pro Turf Nitrogen Fertilizer, a 41-0-0 methylene urea suitable for use as suspension in liquid fertil-ization, is now being sold by O.M. Scott & Sons, Marysville, Ohio. The fine-particle milled nitro-gen hit the market in January, 1984, on a limited basis. According to Dr. John Long of the Scott research department, "Most of it will pass through a 40 mesh screen, whichŠbased on our researchŠmakes it applica-ble to most lawn care companies which use liquid fertilizers." Long said the new product will 
not clog spray nozzles. ti DOUBLE DUTY DUO For Disease Control For Insect Control on turf, trees and shrubs Duosan is Mallinckrodt's double action broad spectrum fungicide. It goes to work instantly as a contact fungicide, then remains active as a systemic fungicide. Duosan effectively controls 8 turf diseases Š including Leaf Spot, Red Thread, Dollar Spot and Brown Patch Š and its now also approved for control of 9 tree and shrub problems including Apple Scab, Anthracnose, Rust, Powdery and Downy Mildews, and others. With just one fungicide Š DUOSAN Š you can control 17 disease problems on turf, trees, and shrubs! Dymet is Mallinckrodt's double-action insecticide. It delivers a quick kill upon contact, then provides long-lasting residual control. Dymet is effective against surface insects such as Cutworms, Chinchbugs, and Sod Webworms, and can also be mixed for use on sub-surface pests. In addition, it controls a wide variety of insects on trees, shrubs, and ornamentals. With just one insecticide Š DYMET Š you can control 25 insects on turf, trees, and shrubs! Mallinckrodt K P.O. Box 5439 St. Louis, MO 63147 (800)325-7155 For more information on Duosan, or Dymet, or both, call Mallinckrodt toll-free. Or, contact your Mallinckrodt distributor. You might eliminate a long list of problems all at one time! Circle No. 5 on Reader Inquiry Card UPFRONT CO O) w 2 5 oc H C/3 D Q 2 w oc < CJ 2 £ < Real 'state of the industry'? As you've probably noted by now, you're reading our annual State of the Industry issue. This year, we've included results from our yearly survey, plus observations from a wide range 
of lawn care operators from coast 
to coast. Is this the real "state of the industry" though? Do these 
statistics really mean anything? The answer to each of those questions is both yes and no. Yes, this is the definitive "state of the industry" report, 
because no one else in the 
country does such a complete job (though there are more thorough studies done on individual 
aspects of the industry by special interest groups). And yes, the 
statistics really do mean NORTHRUP KING PRESENTS THE HEAVY TRAFFIC No one grass seed combines has developed a complete every characteristic for every type of turf. That's why Northrup King research line of Medalist Turf Products to meet specialized professional needs. MEBALIST TURF PROBICT MAJOR AREAS OF OSE SPECIAL FEATORES Athletic Pro Mix High maintenance athletic turf Both are well suited for new seeding or overseeding. Fast establishing, excellent traffic 
tolerance, and rapid recovery. Provides good 
footing. Athletic Pro II Mix Low to moderate maintenance athletic turf. Both are well suited for new seeding or overseeding. Fast establishing, excellent traffic 
tolerance, and rapid recovery. Provides good 
footing. Boulevard Mix Any area with high pH (roadsides, sidewalks, boulevards, beachfronts, etc.) Contains both "Fultsiy Puccinellia distans and Dawson red fescue which thrive on high saline or alkaline soils. Performs at low to high fertility levels. Landscape Pro Mix School grounds, cemeteries, golf course roughs, lawns Fast establishing. Adapts to broad range of conditions and management levels. Low to moderate fertility requirements. Overseeder II Mix Fairways, tees, athletic fields Fast establishing, traffic tolerant, disease resistant, penetrates compacted soil. Medalist North Mix Fairways, tees, cart paths, wear areas Long term quality in high traffic areas. Clean mowing and disease tolerant. Premium Sod Blend Commercial sod producers Fast establishing, exceptional dark green color, 
shade tolerant, superior disease resistance. Special Park Mix Parks, commercial developments, lawns Low fertility tolerance, shade tolerant, adapts to wide range of soil types. Ask your Northrup King distributor about the Medalist Turf Products for your needs. Or write Northrup King Medalist Turf Products, P.O. Box 959, Minneapolis, MN 55440. Circle No. 6 on Reader Inquiry Card something: they are a measure of exactly what kind of readership LCI has, of its readers' concerns, 
and of the businesses run by its readers. On the negative side of the coin, however, this is not a true measure of the entire industry. Our magazine takes pride in having most of the "upscale" LCO market covered. But there are hundreds and hundreds of small operators who never receive the magazine, and whose businesses are not covered by the annual survey. The foremost reason for not trying to reach each and every little operator? Because it is virtually impossible. New 
companies pop up like weeds (as 
you know better than we do), and just as many bite the dust every year. One of our competitors recently claimed a mailing list of 
more than 20,000 lawn care and 
landscape maintenance businesses, yet our magazine circulates to only about 11,000. So if you're reading this, you may consider yourself the "cream of the crop," simply becauseŠas a readerŠyou're a member of our target audience, 
the upscale LCO. Two years ago, more than 60 percent of our readership grossed less than $50,000 per year and only 1.5 percent grossed more than $500,000. According to this year's State of the Industry results, 12.9 percent of our 
readers grossed more than $500,000 in 1983 while just 32.4 percent grossed $50,000 or less. Our survey shows that your sales were $2.22 billion dollars last year. The industry, however, 
may have grossed $2.8 or $3.0 or even $3.2 billion. Nobody really knows because the extra one-half to one billion is unmeasurableŠby anyone. So the results of our annual survey may not be a completely accurate measure of the entire industry. But it's close enough for us, and it'll suffice until we 
can figure out a better way to judge the businesses and buying 
power of the entire industry. Our hopes then, as you continue to leaf through the magazine this month, rest with 
you having as much fun reading 
this valuable (we hope) information as we had compiling it. Jerry Roche Editor E Tests determine Oftanol's efficacy Oftanol, a commonly-used turfgrass insecticide, was recently 
determined to offer good control 
of grubs in a series of tests con-ducted by Paul B. Baker and Haruo Tashiro of the New York State Agricultural Experiment 
Station. In a report published by the New York State Turfgrass Asso-ciation, the pair said, "Scarabaeid 
or white grubs continue to be the most urgent insect prob-
lem...especially in light of recent reported failures of the preferred 
material Oftanol on Long Island." Baker and Tashiro noted that Oftanol was not at fault in the 
above instances. "We are convinced that resis-tance to Oftanol is not the reason 
for performance failures," their 
summary noted. "The problem 
appears associated with a combi-nation of factors: thatch, lack of rainfall, not getting the material to the target zone...and timing. "It is imperative that the grubs are actively feeding before or 
shortly after you apply your insec-ticides." Pesticides make Maryland air In a Jan. 21 commentary on Hagerstown (Md.) Broadcasting Co. radio stations, president-gen-eral manager John T. Staub took the side of pesticide applicators. Staub, in "Common Sense and Nonsense," said: "Researchers conclude that the health danger posed by dioxin 
does not rate 'an exceptionally high public policy priority/ As one scientist put it, 'the science simply does not support the hys-
teria/ "Nobody in government seems to be asking whether money could be better spent on more obvious health hazards/' Staub said. "Dioxin scare-stories make good headlines, which is probably why a Michigan State scientific sym-posium got virtually no coverage 
in the national media." Daniel, Indyk formulate lawns Dr. William H. Daniel of Purdue 
University and Dr. Henry Indyk of 
Rutgers University are offering a new service to homeowners, in cooperation with regional turf experts. Daniel and Indyk will peruse lawn questionnaires obtained from homeowners which cover 
basic growing and maintenance factors. They will then prescribe 
the correct seed mixture for each particular instance. The service, Prescription Lawn Seed, is being made through 
Greenview home and garden dealers. better hand I on leaf spot, dollar spot a brown 
control Get Daconil 2787® fungicide, and you've got yourself the most effective control money can buy. Because nothing matches Daconil 2787 performance when it comes to fighting leafspot, dollar spot and brown patch. Plus seven other destructive turf diseases including red thread and stem rust. The fact of the matter is, Daconil 2787 gives you the broadest spectrum of disease control on the market today. What's more, Daconil 2787 resists wash-off. So it keeps on working during heavy rains or watering for maximum disease protection. 
And it's just as effective against common diseases on 45 ornamentals. So this season, get a better grip on disease control. Get Daconil 2787 from SDS Biotech. Also available in wettable powder. A¿á Agricultural Chemicals Business SDS Biotech Corporation 7528 Auburn Road. P.O. Box 348 TM Painesville, Ohio 44077 Always follow label directions carefully when using turf chemicals. Circle No. 114 on Reader Inquiry Card-Industry tops $2 billion IN 1984, WHAT DO YOU PREDICT YOUR EXPENDITURES WILL BE ON: Chemicals, supplies % sample purchasing average per purchaser projection to LCI readership Granular fertilizer 93.3 $8080.93 $81.40 million Pre-emergence herbicides 87.5 $4394.56 $41.53 million Liquid fertilizer 50.0 $7339.42 $39.63 million Insecticides 90.4 $2454.95 $23.96 million Post-emergence herbicides 82.7 $2658.84 $23.74 million Grass seed 78.8 $1909.33 $16.26 million Fungicides 76.9 $1296.63 $10.77 million Soil amendments 40.4 $1251.19 $5.45 million Equipment Tractors 24.0 $7444.00 $30.13 million Walk-behind mowers 55.8 $2763.49 $16.64 million Riding mowers 25.0 $4705.77 $12.71 million Irrigation equipment 26.0 $4284.26 $12.02 million Sprayers, pumps, nozzles, etc. 72.1 $1376.87 $10.72 million Spray tanks 46.2 $1674.17 $8.34 million Aeration equipment 37.5 $1741.54 $7.05 million String trimmers 47.1 $632.96 $3.22 million Tree care equipment 31.7 $835.30 $2.87 million State of the Industry Most LCOs are 'independents' from page 1 positively. In last year's survey, the Yellow Pages were slightly more popular than referrals and rebates. Other popular means of adver-tising were personal solicitation (57.0 percent), newspaper (46.5 percent) and direct mail (36.0 per-
cent). Just 17.4 percent of this sample indicated that they have in-house computer systems, considerably less than the 25 percent mark of 
last year's sample. The typical LCI reader, accord-ing to the survey, spends 29.93 
percent of his gross receipts on labor; 15.70 percent on fertilizers and pesticides; 7.94 percent on fuel and 4.02 percent on advertis-ing. The average reader's pre-tax profit is 20.53 percent. Overall, the predominantly chemical lawn 
care business scored higher in this 
category than the predominantly landscape management business, 
22.19 percent to 19.58 percent. Projected over the entire read-ership of the magazine, those fig-ures mean that pre-tax profits of lawn care businessmen in 1983 
were $456.3 million. They dump-
ed $665.3 million into the labor 
market, spent $176.5 million on 
fuel for their vehicles and paid $89.4 million for advertising. The survey also indicated that readers plan to spend $81.40 mil-
lion on granular fertilizers, $41.53 
million on pre-emergence her-bicides and $39.63 million on liq-uid fertilizers in 1984. According to the survey, the typical LCI reader derives 35.5 percent of his total receipts from 
chemical lawn care, 41.1 percent from landscape management and 
23.4 percent from allied work. 
Approximately 15 percent of the magazine's readers claim that their entire business is in chemi-cal lawn care. Another 7 percent 
claim to do exclusively landscape management accounts. That leav-
es 77 percent of LCI's readers 
involved in both chemical lawn care and landscape management. One interesting note is that individual firms receiving LCI on 
a monthly basis seem to be boom-ing. According to the magazine's 1982 "State of the Industry" report, 64.7 percent of its readers grossed less than $50,000 per year. By the 1984 survey, that percent-age had shrunk to 32.4. In 1981, 19.4 percent of LCI's readership grossed more than $100,000; last year, 43.3 percent grossed more than $100,000. While this study may not be a precise evaluation of the entire market, it does indicate to some 
extent the averages for the maga-
zine's readership. [W] Three out of every four busi-nesses in the tree/lawn care 
industries do not belong to either a state or regional professional organization, according to the National Urban Pesticide 
Applicators Survey. The survey, undertaken by Frederick W. Immerman of the 
Center for Survey Statistics, found that 74.37 percent of all tree/lawn care firms did not belong to a regional or profession-al organization. Just 18.73 percent 
of the 3208 companies said that they did, compared to 41.14 per-cent of 5496 structural pest con-
trol operators. According to the survey, dub-bed "NUPAS," most of the com-panies involved in tree or lawn 
care fell into a bracket of less-than-$25,000 gross sales per year (30.55 percent). Here are break-downs by size of tree/lawn care companies: Less than $25,000 30.55% $25,000-49,999 11.85% 
$50,000-99,999 16.20% $100,000-199,999 14.62% $200,000-499,999 9.55% $500,000-999,999 3.10% More than $1,000,000 2.86% NUPAS also studied chemical use among the country's urban pesticide applicators. Among common lawn care chemicals, Betasan ranked highest with 1,092,868 estimated pounds hav-ing been used in 1981. Here are 
some of the chemicals surveyed, followed by their estimated annual use for the 1981 calender 
year. to page 9 PROJECTED SIZE OF THE LAWN CARE INDUSTRY $2.2 BILLION TOTAL HOW MUCH GROSS SALES DID YOU REGISTER IN 1983? WHAT PERCENTAGE OF YOUR 1983 GROSS RECEIPTS WENT TOWARD THE FOLLOWING $100,000 TO $200,000 $50,000 TO FERTILIZERS $100,000 AND PESTICIDE LESS THAN ^ $50,000 OTHER LABOR ADVERTISING FUEL PRE-TAX PROFIT from page 8 Betasan Dacthal 
Diazinon Dursban 
2,4-D 1,092,868 898,245 
542,808 502014 397,248 Power equipment According to Warner C. Frazier, 
president of the Outdoor Power 
Equipment Institute, that indus-
try was expected to come out of its trough this year. Frazier, presi-
dent of Simplicity Manufacturing, said that shipments of walk-behind mowers are expected to increase by 8 to 10 percent to approximately five million units. Lawn tractors and riding mower shipments are expected to grow to about 750,000 units, a 12 
percent increase over 1983, reach-ing that number for only the sixth time since 1946. Garden tractors 
are expected to share in the recov-ery with a 15 to 20 percent gain. Individual equipment com-panies are sharing in the optimism. Frazier is projecting a 12 to 15 percent increase at Sim-plicity. Briggs & Stratton officials 
predict a 17.5 percent increase in 
sales this year. Bolens hopes to equal last year's 20 percent growth. And The Toro Co. is pro-jecting a 21 percent increase this 
year. Homeowners Dr. David Martin of the Chem-Lawn Corp., speaking at the Mid-west Turf Conference at Purdue University, issued these statistics on homeowner attitudes toward lawn care: Ł Six percent of 45 million owner-occupied single-family homes with lawns in this country contract for professional lawn care. That percentage jumps to 13 for homes with incomes over $20,000 per year. Ł Fifty-two percent of home-owners surveyed believe mowing and watering are the most impor-tant practices in lawn care. Twen-ty-six percent said fertilization. Ł Of all lawns contracted for professional lawn care, 34 percent to page 28 This magazine gives yougoodremting, goodwrjtmg and good arithmetic We present the information in our articles clearly, accurately and objectively. That's good writing. Which means good reading. We present the information in our circulation statement clearly, accurately and objectively. That's good arithmetic. BPA (Business Publications Audit of Circulation, Inc.) helps us provide precise and reliable information to both advertisers and readers. An independent, not-for-profit organization, BPA audits our circulation list once a year to make sure it's correct and up to date. The audit verifies your name, your 
company, your industry and your job title. This information enables our advertisers to determine if they are reaching the right people in the right place with the right message. The audit also benefits you. Because the more a publication and its advertisers know about you, the better they can provide you with articles and advertisements that meet your information needs. BPA. For readers it stands for meaningful information. For advertisers it stands for meaningful readers. Business Publications Audit of Circulation, Inc. TS/nM 360 Park Ave. So., New York, NY 10010. V DrA Wfc make sure you get what
 you pay fan Building and maintaining a business on a profitable basis depends upon KNOWLEDGE and EXPERIENCE. PLCAA can give you that knowledge and experience. Grow with us! PLCAA is the only national organization dedicated to serving the needs and interests of lawn care professionals. Here are just some of the benefits available to you when you join PLCAA: Ł Annual Convention and Show Š The annual PLCAA Convention and Show keeps members abreast of the latest ideas, operating know-how, and industry developments. The national meeting encourages the exchange of new ideas and gives industry suppliers the opportunity to demonstrate products and equipment. Ł Newsletter Š To help members keep up with the latest ideas, trends, and activities of the association and industry, PLCAA publishes "Turf Talks". Included are articles covering current technical, management, economic, legislative and association news. Ł Awareness Program Š Developed to increase the visibility of PLCAA and your participation as a member, the program promotes professionalism and increases 
the confidence of the public in the integrity of the lawn care industry. Ł Property and Casualty Insurance Š A comprehensive business protection program that protects your company from the dangers of underinsurance and the waste of overinsurance. Ł Soon to be Offered: Major Medical and Group Life Insurance Š Programs designed to serve members with quality insurance at a competitive cost. Ł Technical Resource Manual Š This publication provides members with technical information vital to operating their businesses on a professional and 
agronomically sound basis. Ł Seminars Š Regional seminars are offered to members at a reduced registration fee. Sessions are aimed at providing agronomic and management information tailored to today's business climate and the lawn care profession. Ł Credit Association Š The Professional Lawn Care Credit Association is designed to meet the collection of 
delinquent account needs of members. The PLCCA is the only collection service sanctioned by PLCAA, and is open only to members. Ł Legislation Update Š A significant factor in today's business climate is the constant presence of proposed 
changes in local, state and national legislation and directives by regulatory agencies Š changes that could 
seriously affect the successful operation of your lawn care company. Through PLCAA's Pesticide and Envi-ronmental Issues Alert Committee and the Pesticide 
Public Policy Foundation, Inc., you'll be kept informed of issues and legislation affecting the profession 
and industry. Don't stand alone. Participating in your trade association's growth can save you valuable time and money. Invest now and be one of the top profitable businesses in the lawn care market. Grow with us. ARE YOU? Tell me more. The Professional Lawn Care Association is growing! Together we can make things happen. Grow with us. Complete this application for further information and mail it today. NAME. .TITLE. COMPANY-STREET CITY. .STATE. .ZIP. L Mail to: PLCAA, Suite B-220 1225 Johnson Ferry Rd. N.E., Marietta, GA 30067 Professional Lawn Care Association of America the Reader Service numbers of those items of interest to. you. Lawn care owners speak out... As part of its annual "State of the Industry" report, Lawn Care Industry contacted 14 lawn care owners/operators to see how things are going in their part of the country. Here is what they had to say: * Mark Chevrier Colonial Lawn Care Prospect, Connecticut Mark Chevrier has Colonial Lawn Care in a high growth mode. The 
company, which has been in busi-ness for four years, predicts a growth rate of 70 to 80 percent this season, duplicating last season. But he feels especially threatened by pesticide legislation. "If pesticide regulation is allowed to continue," he says, "the business could pretty much become a thing of the past. I know in Massachusetts, they've pushed through some very, very negative 
legislation toward lawn care com-
panies pertaining to pre-notifica-
tion and so forth." He likes the job being done by the PLCAA with the annual con-
vention and its interest in helping 
members deal with environ-
mentalist-sponsored legislation. J. Landon Reeve III Chapel Valley Landscapes Woodbine, Maryland Chapel Valley Landscapes has experienced 
"fairly dramat-
ic growth," in the past two 
years, says J. 
Landon Reeve III. Last year 
the company racked up a 50 percent increase, and early into the current season, Reeve reports an additional 40 percent. "It's not unusual for a firm that's less than five years old to 
experience such growth," reports 
the owner of the full-service maintenance company. "We're 
doing several thousands of dollars 
of business, but we're still small. If we were two to three times the 
size we are now, it would be much more difficult to penetrate the market that much." He anticipates growth in the range of 30 to 40 percent a year over the next four years for the maintenance area. "After that it 
will slow down to 20-25 percent." Noting that chemicals intro-duced to the industry during the 
past five years "are much more environmentally sensitive," than 
the post-war compounds in use 
for many years, Reeve says the industry has a role in telling con-sumers the whole story about responsible pesticide use in the 
'80s. "That's not to say they're abso-lutely wrong," he notes. "We just 
haven't explained it to the pub-
lic." He * * * Joe Stout III Complete Lawn Service Arlington, Virginia Joe Stout III is looking for-ward to the PLCAA Tampa 
convention this November. "We learned a lot from the 
conventions that we've been 
able to implement on the job," he intones. "We also send out the PLCAA creed with every esti-mate, and endeavor to follow that creed. That seems to really impress the customer." Stout says that his business increased 25 percent last year, and 
will continue this year. "We have 
almost total control over our increase, being in business as long as we have (13 years). We have a 
good reputation, and pretty much manipulate how much business we 
have. Washington is a good area for lawn care services, but you've got to be good to stick around." Stout also notes that "they're getting more strict on certification in Virginia. When I took the cer-tification test it was open-book, and it was a joke. Now, apparently 
it's not an open book test. "I think that area is cause for concern. People who get out and fool around with chemicals and 
don't know what they are doing 
are going to have problems." Tim Drake University Lawn & Shrub Spartanburg, South Carolina Tim Drake doesn't like the term "professional lawn care." "Why?" he says. "Because there are so many of those turkeys 
with a spray pack who go out and 
oversell it. We call ourselves con-tract applicators." Drake has been in business since 1966, as basically a lawn/ 
grounds maintenance company. "As we saw the need arise for ser-
vices, we just added them," he notes. When mention of last year's 
growth is made, he jokingly reacts, "47 percentŠI can't stand it!" This year, Drake hopes growth 
approaches 18 to 20 percent. Drake does not put major emphasis on all his pesticide 
applicators being certified. "They 
are qualified," he explains. "There's a big difference between being certified and qualified. I can take a manual and sit down and learn to fly an airplane, but you wouldn't want to ride with me." He doesn't believe, either, that He * * * any more pesticide legislation is needed. "At this point, it's a livea-ble situation. I would not want to see it get any stricter, though," Drake says. "What we've got now 
is adequate, and I don't think we 
need to supercede it. Abuse over 
the years has been from home-
owners more than anyone else. 
The industry has pretty well 
policed itself to this point." Ed Lancaster Lancaster Landscapes Leesburg, Va. Lancaster Landscapes is leveling off its volume of busi-ness as the 
Washington D.C. market becomes satu-rated. Owner Ed Lancaster reports a 20 percent increase in gross receipts last 
year, and forecasts a maximum 10 percent increase in receipts for the 1984 season. "We just picked up three big contracts, and we've pretty much saturated this mar-ket," Lancaster says. His company has been offering disease control, renovation, dethatching and aeration services 
for several years, and Lancaster 
foresees "slow expansion" for his 
company over the next several 
years. "We already have 90 per-cent of the market," he explains. Five of his 450 employees have their state certification in 
pesticide application, and Lan-
caster says of the pesticide contro-versy, "I don't think there's a 
problem. It's just environ-mentalist rhetoric clouding the 
facts of urban pesticide use." Charles Baird Green Thumb Lawns Austell, Georgia PLCAA member Charles Baird would like that group to police 
chemical applicators whose eth-ics aren't up to snuff. "If I'm going to be paying dues to the PLCAA, I'm going to expect 
them to do something about polic-ing the industry," he notes. "A branch of a major company just moved into town, and of all the unprofessional companies I've 
known, they take the cake." Baird has seen Green Thumb grow at an annual average of 16.3 
percent during the last five years. "We expect about that same rate this year," he says. Baird would like to see the test for pesticide applicators get more * difficult, though "things are get-ting better in Georgia. "I also think it should be a requirement that all applicators are certified, maybe within 12 months of when they're going to be out on a job." What impact will pesticide leg-islation have on the industry in 
the future? "A big impact, if some 
of the peopleŠguys like meŠ 
don't get their heads out of the 
sand and do something." Baird has been in business since 1974. He offers all types of chemical lawn care, including disease control, but no mechan-
ically-oriented services like aera-
tion, and no renovation. Joe Williams Lawn Master Pensacola, Florida "We had about a 40 percent growth last year, and we're expecting about a 35 percent growth this year," sums up Joe Williams. "We're fairly new; we've only been in business about 
four years. But we're predicting to continue to grow in our area, and 
possibly expand." He lists pesticide regulation among the things that could have 
a profound effect on the future of the industry. "It could be very damaging if it got out of hand," he says. "If we don't monitor it ourselves and get control of it Š misuse of pesticides, that isŠwe've got enough of it that environmental groups will definitely take advan-tage of our mistakes and hurt us all in the long run." He thinks the PLCAA, of which he is a member, can help in thisŠ 
and otherŠareas. "I like what they're doing to help us concerning legislation, because without them 
we couldn't do it ourselves. They can also help monitor the industry 
and set the guidelines that we can 
all go by. I'm looking forward to them offering some things the small businessman in this industry can-not do, like getting insurance and 
maybe establishing a retirement 
plan like ALCA's." Rick Steinau Greenlon Enterprises Cincinnati, Ohio Rick Steinau believes that his business will be up 37V2 
percent this 
summer, after a 25 percent in-crease last sea-son. Part of that 
growth will 14 W Z D es H C/3 D Q Z Cd es < u Z £ < come from an expanding mainte-nance divisionŠand part may come because of the professional reputation Greenlon has. For instance, Steinau makes sure 
everyone on his payroll is a cer-
tified applicator. "That's not state law, that's my law," he says. "Everybody's 
licensed, including our sales and clerical staffs. We feel it's worth the fee, and it's worth their time. If 
they're going to be in this business, they should be able to pass the test, 
and it gives them some sort of feel-ing of accomplishment." Steinau, who is a member of the Ohio Pesticide Task Force, sees some trouble in the future for the industry. "We really walk a tight line," he notes. "We may be in trouble the 
day that the public finally opens 
their eyes and they weigh the plu-sses and minuses of the industry. Do we only, in fact, create pretty lawns, and are we doing anything 
environmentally positive? And 
that's a real question which I don't 
think the industry has faced yet." Dana Smithlin Foothill Grounds Tucson, Arizona The Tucson area appears to be quickly re-covering from the effects of the recession, 
observes Dana 
Smithlin, re-
porting a 25 
percent climb 
in maintenance business for the first half of 1984. "When the economy gets roll-ing," Smithlin says, "Tucson 
grabs onto it much quicker than 
the rest of the country, because 
the southwest economy is pretty much separated from the rest of the world," owing to the region's 
fast-growing population and ser-
vice-based economy. "If the interest rates don't go up too much, to, say, 15 or 16 percent, 
by the year 2000 we'll have dou-
ble our current population," 
Smithlin says. Replacing in-house mainte-nance departments with con-
tracted services also is gaining wider acceptance. The popularity of the south-west has alleviated a once-crucial concern: manpower. "We're just 
starting to get the better-skilled 
workers who want to stay with you," Smithlin notes. "A few 
years ago the labor force was so tight, I had to beg for workers to 
come and apply." When it comes to the pesticide regulation controversy, Smithlin believes in "very strong laws on pest controlŠonly people who know what they're doing should ever play around with chemi-cals." She insists on full protec-
tive clothing for her crews, and spray jobs are started at 5:30 or 6 a.m. so the job's finished before 
the summer winds kick up the 
pesticides and the heat bears down on her workers. In addition to strict regulations, Smithlin advocates more and more education regarding all aspects of 
the industry in addition to informa-
tion on chemical use. But she 
acknowledges that the industry has 
come a long way already. "Nine years ago people didn't even know how to mow a lawn properly," she recalls. Mark Yahn Ground Control Landscaping Orlando, Florida Mark Yahn admits he doesn't know the full story surrounding the pesticide-use controversy, because he's too busy making a living to keep close tabs. "It seems the environ-mentalists have the time to look into every nook and cranny," he comments. Yahn's company uses only non-restricted pesticides for ornamen-tal spraying, and subcontracts out all the rest of the pesticide work. Ground Control consists of design/build and maintenance divisions. It enjoyed an 11 percent increase in gross receipts during the '82 lawn care season, 37 per-cent last summer, and Yahn is forecasting a 35-40 percent 
increase this year. He says the construction indus-try in Florida had slackened its 
pace during the recession, but maintenance contracts held up 
well during that period. Starting last year the construction indus-try resumed growing, and Yahn 
anticipates continued construc-
tion for the 1984 season. Beyond this year, Yahn said his firm's prosperity "depends a lot on South Florida's economic growth, 
and that depends on the presiden-
tial election," because of the gov-ernment's impact on interest rates. If Reagan is re-elected, local officials anticipate "strong 
growth" for the next four to five 
years. What if interest rates climb again? "We'll beef up the mainte-nance side and squeeze what we 
can out of that," Yahn replies. 
"Maintenance is not inflation-proof, but it's resistant to change." How to unload bushels of clippings single-hanaedly David Schubert D&J Lawn Company Clarkston, Michigan Although Michigan residents have been among the hardest-hit during the recession, David Schubert says he's beginning to see light at the 
end of the tunnel. During the 1982 and 1983 sea-sons, D&J "took a little nosedive," in gross receipts, Schubert recalls, because his mostly-residential cli-entele cut back on their household budgets. "People were mostly shopping for price. We're a full ser-
vice company, so we're not the 
cheapest," he says. But Schubert is optimistic this season, partly because the larger firms in his area are already booked 
for the summer. "I consider myself a medium-sized firm, and I got squeezed in the middle last year. I have a little more room to work with this year," he admits. Schubert anticipates continued improvement in the market over the next two to three years, but says he makes it a policy not to plan further than three years at a time. 
"I'm not planning to make any super long-range plans with expen-ditures," he says, because too many variables can impact the economy 
within three or four years. D&J offers disease control ser-vices on request, recently began offering dethatching, and is work-ing on selling aeration and renova-tion services to more customers. "It's very difficult trying to get peo-ple interested in having them 
done," he reports. "I think you have 
to have a good customer base and have it done periodically," in addi-tion to the regular maintenance 
schedule. While large lawn care firms have helped establish a good image for the industry, Schubert believes smaller companies need to concen-trate more on training and supervi-sion of pesticide use to head off 
problems. "I hate to say it, but there are some people in this business who have no business being in busi-ness," he said. "I think everyone 
who applies chemicals should have passed a certification test." Mike Sobraske Gardeneer Minnetonka, Minnesota Mike Sobraske is all for higher professional ethics. "If we can lobby for more pro-fessionalism and higher standards throughout the industry, I don't 
think we'll have any problems 
with environmentalists," he sur-
mises. "I don't think we're going to have a lot of the incompetence 
out there throwing a log of chemi-
cals around. As a matter of fact, I'd like to see the PLCAA do a little 
more public relations work and get the industry a little more pro-fessional by lobbying the states for 
tougher licensing and standards." Gardeneer, which has been in business since 1971, is one of the 
few businesses contacted with steady sales. "We really didn't increase at all last year. It'll proba-bly be the same this year, and we may actually do 5 to 10 percent 
less in landscape maintenance," Sobraske notes. "The competi-
tion's a bit tighter this year." Steve Elliott Earth Enterprises Auburn, Washington Aggressive and comprehensive management has made Earth Enterprises 
profitable, and 
Steve Elliott 
isn't about to 
slacken his 
pace. In 1983 his firm increased its gross receipts by 27 percent, and 
in early April the company had 
already posted a 75 percent 
increase for 1984, bringing its total 
dollar volume to $6.7 million. 
Compared to the firm's $300,000 in receipts for 1977, Earth Enter-
prises has enjoyed phenomenal growth in less than a decade. Tho ugh Elliott claims the Auburn-area economy "stinks," his secret is that "we're no longer 
taking our fair shareŠwe're tak-
ing everything we can get." To back up that bold objective, the firm developed a 160-page, five-year plan that projects $15 million 
in revenues by 1989. "Everything is planned and managed," Elliott says. "We have a board of directors and we run 
this thing like a company. Also, 
we negotiate about 85 percent of our contracts." Earth Enterprises consists of landscape contractors, a mainte-nance division, a landscape archi-
tecture division, a nursery and an affiliate spray company. Elliott thinks there is a problem regarding pesticides, "and I think the problem is in the industry. You have a problem when you deal with controversial prod-uctsŠI don't think you can blame it on anybody else, but it's generic 
to the industry. "If there's anything we can do to control it, control it," Elliott says, "but it is always going to be there, and I think I'm glad it's there." The more attention paid to to page 28 Introducing two new John Deere material collection systems 
Hydraulic Dump and Tilt Dump. A load of grass clippings should be as easy to empty as it is to cut. That's why we've de-veloped two new material collection systems for John Deere 300 and 400 Series Tractors. Both systems let you collect and empty leaves and grass clippings without ever touching them, lb unload, you simply move one lever and the contents empty automatically. The John Deere Hydraulic Dump system has a 13-bushel hopper that raises for dumping into a wagon or dump 
truck. By operating the convenient 
hydraulic control from the driver's seat, 
you make the container raise, turn over, 
empty, and then return to the original 
position. The new Tilt Dump system is de-signed for slightly smaller jobs. With one hand you unlock the latch. The hopper tilts by itself and its back swings open, dumping the load. Then pull the hopper back to its original latched posi-tionŠall without leaving the tractor seat. In both systems, a PTO-driven fan loads the hopper more quietly and effi-ciently than engine-driven competitive makes. And fan speed is variable from 
2,800 to 5,200 rpm, matching the speed to operating conditions. Slower for dry, dusty conditions; faster for damp leaves or grass. If you're ready to move up to a system that lets you do more and bigger jobs with a minimum of extra work, then a John Deere Hydraulic Dump or Tilt Dump system is for you. For the name of the nearest dealer, or a free folder on the John Deere material collection systems, call 1-800-447-9126 
toll free (1-800-322-6796 in Illinois) or write John Deere, Dept. 50, Moline, 
Illinois 61265. Check out our new John Deere material collection systems. Because grass isn't the only thing that needs cutting. Your work does, too. Circle No. 101 on Reader Inquiry Card Hand-weeding areas like this doesn't make sense today. Not when Roundup® herbicide can do the job faster and better and give you more time to handle more 
customers. Here's how: one-shot Roundup con-trols over 100 weeds right down to the 
roots, including poison ivy poison oak and kudzu. One gallon of 2% spray solution can treat up to 30 tree rings for about a nickel each, or 1,000 feet of fenceline for 
less than $2.00? It also pays to use Roundup when you're working around expensive orna-mentals-because Roundup won't wash, leach or carryover in the soil. And Roundup is virtually odorless and environ-mentally sound. Use Roundup wherever you Ve been hand-weeding-around patios, flower beds, 
curbs, walkways, driveways, mulched areas, 
fences and steps. The choice is simple.You can spend valuable time hand-weeding.Or you can use Roundup to help you make more money. Now, that's using your head. ŁBased on the cost of Roundup only to treat low growing vegetation. FOR A FREE TRIMMING AND EDGING GUIDE FOR ROUNDUP CALL TOLL FREE 800-621-5800. IN ILLINOIS, CALL 800-972-5858. ALWAYS READ AND FOLLOW LABEL DIRECTIONS FOR ROUNDUP Roundup* is a registered trademark of Monsanto Company. © Monsanto Company 1984 RSP-4-104C Monsanto AFFORDABLE EFFECTIVE Circle No. 109 on Reader Inquiry Card f rV" . * ' Tt ' LEHR ON LABOR 18 00 CT W 2 5 >-DC H CO D Q 2 Cd oc: < u 2 £ < Reviewing pay systems There are quite a few different pay systems which a lawn care employer may consider using. Here are some of the most 
popular: 1. Flat hourly rate. According to this pay plan, a lawn care 
employee is paid a minimum of $3.35 an hour (the present minimum wage), and IV2 times 
that rate for any hours worked over 40 in a given work week. If an employee misses work or reports late or leaves early, the lawn care employer is not obligated to pay the employee for this time. Furthermore, overtime 
is based on actual hours worked, 
so the lawn care employer is not required to include hours for which an employee is 
compensated, but were not worked, such as holidays, 
vacations or sick days. 2. Fixed salary for fluctuating work week. This is a pay system 
whereby an employee is paid a fixed salary, regardless of the 
number of hours worked, up to 40. If an employee works 15 minutes, 40 hours or any number 
of hours in between, the employee receives his regular salary. Thus, absences due to 
sickness, vacations or holidays may not be deducted from the salary, unless the absence is for 
an entire workweek. In the event an employee is abusing this program through 
absenteeism or tardiness, the 
employer's remedy is not 
necessarily to change the pay system, but to follow a progressive discipline approach and consider terminating the 
employee. If an employee, according to the fixed salary for fluctuating workweek program, works more than 40 hours in a week, the employer is required to pay overtime, which is known as a 
"half-time" calculation. To determine this amount, divide 
the employee's salary for the 
week by the total number of hours worked. That figure, known as the regular hourly rate 
for the week, must at least equal 
the minimum wage. Then, because the salary is spread out 
over every hour worked, including the overtime hours, the employer is only required to 
pay an additional half-time for 
those hours worked over 40. So, 
the employer should divide the regular hourly rate by two, and then multiply it times the number of overtime hours 
worked. This figure will total the 
amount of half-time owed. If an employer, for example, pays an employee $200 a week, and during one week the 
employee works 50 hours, the total compensation for that 
week is $220 according to the above formula: $200 base salary plus $20 half-time 
compensation. Although this salary plan is called fixed salary for fluctuating workweek, it is not a requirement that the number of 
hours worked from week to 
week fluctuate. 3. Fixed salary for fluctuating workweek, plus incentive. If a production or sales incentive is combined with a fixed salary for fluctuating workweek plan, that incentive must be calculated in determining the amount of the 
half-time owed. If the incentive is a weekly incentive, simply add the 
incentive to the employee's base 
salary, before determining the regular hourly rate. If the LONG-LASTING OFTANOL HITS GRUBS WHERE THEY LIVE Grubs. There is one product and only one product that stops them so completely for 
so long. ®0FIAN0L turf insecticide. It works. OFIANOL provides the longest and most cost effective grub control available. It works so well for so long because its low water solubility helps it resist leaching to keep it in the upper soil profile. Where the grubs feed. OFIANOL comes in two formulations: OFIANOL 5% Granular and OFIANOL 2 in-secticide, a liquid. Use recommended rates and follow label directions. OFIANOL turf insecticide. It hits grubs where they live and then they're dead. See 
your turf chemicals distributor. OFTANOL is a Reg. TM of the Parent Company of Farbenfabriken Bayer GmbH, Leverkusen. incentive is on a monthly basis, multiply that incentive times 12, divide by 52, and add that amount 
to the base salary during those 
weeks an employee worked over 40 hours, before determining the regular hourly rate. In the event an employee is paid a flat hourly rate plus an incentive, the same calculation 
must be made for overtime 
purposes as in the fixed salary for fluctuating workweek approach, this will increase the hourly rate for overtime purposes, and it will also increase the regular hourly rate as determined in the fixed salary for fluctuating workweek method. 4. Belo Plan. This pay system is generally not preferred by the United States Department of 
Labor, but nevertheless the 
Department has not ruled against any lawn care company (to my knowledge) which has used a 
Belo Plan. Under this program, the employee's working hours must fluctuate due to conditions beyond the control of the employee or employer, such as 
the weather. Additionally, the employer must compensate the 
employee according to a guaranteed weekly salary, which may not be reduced even if the employee works 15 minutes in 
the week, and which also may 
not be mixed with any type of performance or sales incentives. 
The Department of Labor has ruled that mixing a Belo Plan with sales incentives eliminates AND THEN THEY'RE DEAD. OFTANOL STOPS THEM COLD. Applications of OFTANOL, properly timed, 
will control existing populations of sod web-worm larvae, billbug larvae, chinch bugs, and Hyperodes weevil larvae. It works. , w Sod Webworm & Larva Hyperodes Weevil & Larva Ä Chinch Bug Mobay Chemical Corporation Specialty Products Group Box 4913, Kansas City, MO 64120 Circle No. 108 on Reader Inquiry Card the guaranteed nature of the pay 
system, thereby converting it, in 
fact, to a fixed salary for 
workweek program. A Belo Plan must include a written agreement, signed by the 
employee. The agreement must state a regular hourly rate, a rate IV2 times that hourly rate for any hours worked over 40 and up to 
60, and also a rate at IV2 times 
that hourly rate for any hours worked over 60. The Belo salary is the sum total of the hourly rate of those hours up to 40 and a fixed 
number of hours between 40 and 
60. For example, an employer 
may structure a Belo Plan for a 55-hour week, the first 40 hours 
of the guaranteed salary are based on a flat hourly rate, specified in the contract. The next 15 hours, which are also part of the guaranteed salary, are based on IV2 times that hourly rate. Thus, the employee is in fact paid a guaranteed salary for 55 hours that week, regardless of 
the number of hours below 55 the employee actually works. If the employee works more than 
55 hours, he then receives IV2 times his hourly rate for those hours worked. There are a number of advantages and disadvantages to 
any pay system. The lawn care employer, prior to determining 
which system is best for him, first needs to decide philosophically what he wants a 
pay system to accomplish. If he wants to mix an incentive program, then either fixed salary or fluctuating workweek or flat hourly rate plus incentive would be the best approach. If incentives are not 
important to him, then a flat hourly rate or fixed salary for fluctuating workweek approach is worthwhile. If the employer wants to ensure the employee receives a 
stable salary, without the wild fluctuations that would occur 
during the busy season, then perhaps Belo or fluctuating workweek is an appropriate plan. Finally, remember that although these plans are 
specifically permitted by the Department of Labor, Wage and Hour Division, if the pay systems are not followed correctly, the 
employer does so at his own risk. Richard I. Lehr Attorney-at-Law They've moved out, and I'm not sure who handles the property now." 20 w z DC r-c/a D Q Z u « < u z < In Phoenix Chemical, customized cart can capably cope Super high summer tem-peratures, sandy soils, high water alkalinity and prevalent lawn pests make it tough to maintain the "green, green grass of home" 
in Phoenix, Ariz. This summer, in a move to bet-ter cope with some of these nega-
tive factors, Western Exterminat-
ing Company's Phoenix branch built a customized cart and 
adopted a new wettable powder insecticide to control lawn pests. Phoenix manager Bob Howard and assistant branch manager Ed 
Checkley have also patterned an industrial spray cart along the 
lines of the familiar golf cart for 
applying the new wettable 
powder solution. The motorized cart is fully equipped with tank, pump and 200 feet of hose. A 
piston-type agitator (instead of the rotary-type Oberdorfer pumps used by some Phoenix operators) is used to keep the powder prop-Bob Howard (left), Ed Checkley, cart and chemical ^ m us j/^y .. v.. / A Non Volatilo Nitrogen (N.V.N.) is a new product specially developed for the professional lawn care industry. It provides for more efficient use of Nitrogen. Less N.V.N, can be applied than other forms of Nitrogen for the same results or the same amount may be applied for keeping lawns green longer. GSL's N.V.N, is a Nitrogen stabilizer that turns lawns green, promotes good root and rhizome growth and has a low burn potential. (Compare N.V.N, vs. other Nitrogen products in photo.) Sulfate of Potash is the safest and most effective potash money can buy! The trade has reduced or eliminated potash in summer applications because of the hazard of burn. Sulfate of Potash can be used at the recommended ratio with complete safety. We guarantee it! Turf burn is a result of high salt index fertilizer, too much chloride and high summer temperatures. Sulfate of Potash is nearly chloride free and has a salt index of 0.85 vs. 1.94 for muri-ate of potash. Other sources of sulfur, such as ammonium sul-
fate, have salt indexes as high as 3.25. There is far less chance of burning turf and gardens if it is mistakenly over applied, spread unevenly or unexpected weather conditions favor damage. In addition to K20, Sulfate of Potash contains 18% Sulfur in the sulfate form, which is the form preferred by lawns and gar-dens Sulfate of Potash gives better disease resistance to Fusarium Patch, Ophiobolus Patch, Dollar Spot Fungus and Powdery Mildew. It is also effective in suppressing Poa Annua. Use of Sulfate of Potash also results in better rooting, drought resistance, heat and cold tolerance and better wear resistance. And, its excellent potassium/sulfur ratio increases grass response 
to nitrogen, phosphate and other nutrients. Leading researchers recommend an N-P-K ratio of 3:1:2 for applications on turf. Sul-fate of Potash can be included in the hottest months to provide vital potassium and sulfur without fear of damage to turf. Great Salt Lake Minerals & Chemicals Corp. P.O. Box 1190 Ł Ogden, Utah 84402 800-453-4515 A subsidiary of Gulf Resources & Chemical Corporation Ł Houston Call or write for the name of your nearest GSL distributor. Circle No. 20 on Reader Inquiry Card erly mixed in the tank's water solution. The cart moves easily along the perimeters of large buildings and lawn edges, notes Checkley. 
"There's no need to keep moving a truck around, and the cart takes about half the time to operate on a 
job. The system works, and saves 
significant costs on larger jobs." The special cart is moved from job to job on a trailer. The new chemical they're using is Dursban 50W. "We've found it reduces phy-totoxicity, and produces less burning and shock to plants, even when applied during peak 100-
plus degree temperatures," says 
Howard. "You often get a slight odor when a sprinkler is turned on 
several days after application. 
That gives customers a feeling the insecticide is continuing to do its job." Dursban 50W, introduced by Dow Chemical last spring, has 
worked effectively on pests typ-ical to the southwest. Howard 
indicates the product is compati-
ble with commonly-recom-mended insecticides and 
fungicides, except for alkaline 
materials. Western Exterminating applies Dursban 50W as a dilute (with 
water) or concentrate foliar spray using conventional power-oper-ated ground spray equipment that ensures thorough, complete coverage of foliage. In treating lawn pests, the insecticide is applied as a coarse, low-pressure spray. Ornamental plants and trees are treated by applying a wetting spray to both upper and lower leaf surfaces, as well as infested limb and trunk surfaces. LAWN FUNNIESI m, i-"The neighbors are complaining about your iveea control program." Circle the Reader Service numbers of those items of interest to you. I | For fastest response, use the peel-off label from the front cover. j NAME TITLE j FIRM j ADDRESS ! CITY STATE ZIP 101 116 131 146 161 176 191 206 221 236 251 266 281 102 117 132 147 162 177 192 207 222 237 252 267 282 103 118 133 148 163 178 193 208 223 238 253 268 283 104 119 134 149 164 179 194 209 224 239 254 269 284 105 120 135 150 165 180 195 210 225 240 255 270 285 106 121 136 151 166 181 196 211 226 241 256 271 286 107 122 137 152 167 182 197 212 227 242 257 272 287 106 123 138 153 168 183 198 213 228 243 258 273 288 109 124 139 154 169 184 199 214 229 244 259 274 289 110 125 140 155 170 185 200 215 230 245 260 275 290 111 126 141 156 171 186 201 216 231 246 261 276 291 112 127 142 157 172 187 202 217 232 247 262 277 292 113 128 143 158 173 188 203 218 233 248 263 278 293 114 129 144 159 174 189 204 219 234 249 264 279 294 115 130 145 160 175 190 205 220 235 250 265 280 295 WWN GIRE INDUSTRY JUNE 1984 This card expires August 15. !984 PLEASE CHECK BELOW YOUR PRIMARY BUSINESS AT THIS LOCATION: A. CONTRACTOR OR SERVICES: Ł Chemical lawn care company Ł Mowing/maintenance lawn care company B. SUPPLIER: Ł Chemical dealer and/or distributor Ł Equipment dealer and/or distributor 
Ł Seed broker/dealer C. OTHER Please specify: I would like to receive (continue receiving) LAWN CARE INDUSTRY each month: Yes Ł No Ł Your Signature: Date BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665 DULUTH, MINNESOTA NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES POSTAGE WILL BE PAID BY ADDRESSEE READER SERVICE DEPARTMENT L4WNGIRE INDUSTRY POST OFFICE BOX 6080 DULUTH, MINNESOTA 55806-9780 I.I.I..I.I.I..I.II....II..I.IHI...II..I.II 1,11 DATES 23 Southern California Turfgrass Council Annual Meeting, June 18, Michael's Res-taurant, City of Commerce, CA. Contact: Ed McNeill, 1000 Concha St., Altadena, CA, 91001. (213) 798-1715. PLCAA Regional Seminar, June 20, Omaha 
(NE) Old Mill Holiday Inn; contact Chip 
Dolittle, Northern Lawns. (402)493-2252. Outdoor Power Equipment Institute Annual Meeting, June 21-24, The Broad-moor, Colorado Springs, CO. Contact: Sharon O'Brien, OPEI, 1901 L St. NW, Suite 700, Washington, DC, 20036. (202) 296-3484. The Lawn Institute Annual Meeting, June 26, Marriott Hotel, Denver, CO. Contact: 
Elliott Roberts, The Lawn Institute, Coun-
ty Line Road, P.O. Box 108, Pleasant Hill, TN, 38578. (615)277-3722. PLCAA Regional Seminar, June 26, Denver (CO) Holiday InnŠ1-70 East; contact Dick Miller, Ever-Green Lawns. (303) 442-7415. 
University of Massachusetts Turfgrass 
Field Day, June 27, South Deertield Turfgrass Research Station, South Deer-field, MA. Contact: Dr. Joseph Troll, Dept. of Plant and Soil Sciences, Stockbridge Hall, University of Massachusetts, Amherst, MA, 01003. (413) 545-2353. PLCAA Regional Seminar, July 11, Elmhurst Country Club, Wooddale, IL; contact Rick White, Village Green. (312) 293-1036. PLCAA Regional Seminar, July 12, Livonia (MI) Holiday Inn; contact Don Benham, Benham Chemicals. (313)624-3200. Allied Landscape Industry Convention and Expo, July 14-17, San Antonio (TX) Convention Center. Contact: American Association of Nurserymen, 1250 I St. NW, Washington, DC, 20005. (202) 789-2900. 
PLCAA Regional Seminar, July 17, Cincin-
nati, OH; contact Paul Jacqueman, Chem-Lawn. (614) 888-3572. PLCAA Regional Seminar, July 19, Boston 
Heichts (OH) Brown Derby; contact Fred 
Hask ett, Greenworld Lawn. (216) 364-1441. University of Illinois Turfgrass Field Day, July 25, Ornamental Horticulture Research Center, Urbana, IL. Contact: Dr. David Wehner, 1707 South Orchard, Urbana, IL, 61801. (217) 333-7848. International Lawn Garden & Power Motor Inn, Biloxi, MS. Contact: Jim Perry, Mississippi Turfgrass Association, P.O. Box 5426, Mississippi State, Starkville, MS, 
39762. (601)325-3935. 
PLCAA Regional Seminar, July 31, Monroeville (PA) Marriott Hotel; contact Jim Walter, Specialty Spraying. 412) 
539-3226. Field Day, Aug. 1, Synnestvedt's Burr Oak Nursery, Round Lake, IL. Contact: Lucile Little, ILCA, 2200 S. Main St., Suite 301, Equipment Expo, July 23-25, Kentuck n Ł 1 n Ł . Ł . Ł . .. 1 ixpos Judy Louisville, KY, 40233. (502) 366-9592 - . ... Jcky Fair and Exposition Center, Louisville, KY. Contact: Judy Wegenast, P.O. Box 37130, PLCAA Regional Seminar, July 26, Rochester (NY) Hilton; contact David Sek, Monroe Tree and Landscape. (716) 436-2900. Mississippi Turfgrass Association Annual Convention, July 29-31, Howard Johnson Lombard, IL, 60148. (312)932-8443. PLCAA Regional Seminar, Aug. 2, Wor-cester (MA) Marriott Hotel; contact Steve Evans, Turt Doctor. (617) 879-4510. Iowa Turfgrass Institute Field Day, Aug. 2, Horticulture Research Station, Ames, IA. Contact: Dr. Norman Hummel, 105 Hor-ticulture Bldg., Iowa State University, Ames, IA, 50011. (515) 294-1870. 
PLCAA Regional Seminar, Aug. 9, Fre-
derick (MD) Sheraton Inn; contact Gary Mack, American Lawns of Maryland. (301) 662-6060. Hardware Industry Week/National Hard-ware Show, Aug. 8-11, Contemporary Resort Hotel, Orlando, FL. Contact: William P. Farrell, AHMA, 931 Plum Grove Rd., Schaumburg, IL, 60195, (312) 885-1025. Control of Weeds and Ornamental Insects and Diseases course, Aug. 9-10, Stephen-
son Training Center, College Park, GA. 
Contact: W.E. Blasingame, P.O. Box 87188, 
College Park, GA, 30337. (404) 762-0194. 
PLCAA Regional Seminar, Aug. 14, Atlanta 
(GA) Holiday InnŠAirport North; contact Chuck Baird, Green Thumb. (404) 
944-8140. University of Rhode Island Turfgrass Field Day, Aug. 22, Turfgrass Research Farm, University of Rhode Island, King-ston, RI. Contact: Dr. C.R. Skogley, Plant 
Science Dept., University of Rhode Island, Kingston, RI, 02881. (401) 792-2570. Wisconsin Turfgrass Association Field Day, Aug. 27, Oconomowoc (WI) Country Club. Contact: Ed Devinger, Reinders Brothers, P.O. Box 57, Elm Grove, WI, 53122. (414) 786-3300. Ohio Turfgrass Field Day, Sept. 11, Ohio 
State University Turfgrass Field Plots, 
Columbus, OH. Contact: Karl Dannen-berger, Dept. of Agronomy, OSU, Colum-bus, OH, 43210. (614)422-2001. Garden Industry of America Conference and Trade Show, Sept. 11-13, Indiana Con-vention Center, Indianapolis, IN. Contact: Paul Anderson, GIA, Box 1092, Min-
neapolis, MN, 55440. (612) 374-5200. ALCA Landscape Supervisors Training 
Workshop, Sept. 19-20, Holiday InnŠAir-
port, San Francisco, CA. Contact: ALCA, 1750 Old Meadow Rd., McLean, VA, 22102. TURF MANAGERS' HANDBOOK By Dr. William Daniel and Dr. Ray Freeborg $28.95* hardcover $23.95* paperback This essential reference book covers: Łscope and organization «pests and controls Łgrasses and grooming »uses of turf Łrootzones and water »serving turf needs Łnutrition «AND MORE The TURF MANAGERS' HANDBOOK is an easy on-the-job reference to planning, purchasing, hiring, construction, and plant selection. These 424 pages 
contain 150 illustrations, 96 color photographs plus 
240 tables and forms. Signature. Ordering Information Please send copies of the hardback <$28.95* ea.) Name (print). copies of the paperback ($23.95* ea.) Address Quantity rates available upon request. City ŁPlease add $3.00 per order plus $1.00 per additional copy for postage and handling. Please charge to my Visa. Master Card, or American Express (circle one) Account Number -State . -Zip-Expiration Date. Please allow 6-8 weeks for delivery. Phone Send to: Book Sales Harcourt Brace Jovanovich Publications One East First Street LCI 6/84 Duluth, MN 55802 (703)821-8611. Bedding Plants Inc. Conference, Oct. 7-13, Virginia Beach, VA. Contact: Dr. Richard Lindstrom, Virginia Tech, Blacksburg, VA, 
(703) 961-6723; or Charles Elstrodt, Sierra Chemical Co., (804)425-5739. Professional Grounds Management Society Conference and Trade Show, Oct. 
8-9, Marriott Hotel, Worcester, MA. Con-
tact: Kevin Lyons, PGMS New England 
Branch, College of the Holy Cross, Wor-cester, MA, 01610 Commercial Grounds Maintenance Short Course, Oct. 30-31, Stone Mountain State Park, Stone Mountain, GA. Contact: Gilbert Landry Jr., University of Georgia, College of Agriculture, Athens, GA, 30602. (404)542-5350. Garden Industry of America/West, Con-vention Center, Nov. 8-9, Anaheim, CA. Contact: Paul Anderson, GIA/West, Box 1092, Minneapolis, MN, 55440. (612) 374-5200. California Landscape Contractors Asso-ciation Annual Convention, Nov. 8-11, Ixatalpa, Mexico. Contact: Bob Gouley, 
2226 K St., Sacramento, CA, 95816. (916) 448-2522. Professional Lawn Care Association of America Conference and Trade Show, Nov. 12-15, Curtis Hixson Hall, Tampa, FL. Contact: Jim Brooks, 
PLCAA, P.O. Box 70455, Marietta, GA, 30007. (404) 977-5222. Ohio Turfgrass Conference and Show, Dec. 3-6, Columbus, OH. Contact: Dr. John Street, Ohio Turfgrass Foundation, 2021 Cof-fey Rd., Columbus, OH, 43210. (614)422-2601. > :> z n > TO m Z a c C/5 H TO < c z 
m CD 00 Keep Fertilizer Dry and Prevent Costly Spills with the 'SHOWER CAP" by Lawn Tech Circle No. 104 on Reader Inquiry Card TINY TERRA 140 The small aerator built to handle the big jobs. 140 tines in 22" of aerating width-overall width of 34" to get in the tight places This Tiny Terra produces more holes than most aerators do with a 6' width. It can be easily pulled by a 10 horse garden tractor. TERRACARE PRODUCTS CO., INC. P.O. Box 506 Ł Pardeeville, WI 53954 Phone - 608-429-3402 Call or write: Pat. pending Our covers fit the following: Scott s R7X Lesco Bicon Cyclone Spyker Lily Must specify make & model when ordering. Durable, see-thru vinyl cover fits most professional quality spreaders Completely waterproof and spillproof Easy to attach - just slip it onto spreader Secure fit prevents spills Š avoids burnout and product loss Simple, 1-piece construction Folds up for convenient storage 1 Limited 1-year warranty (216) 937-5517 P.O. Box 206 Avon Lake, O. 44012 Circle No. 113 on Reader Inquiry Card YOU'RE BEING WATCHED The next time you're at a trade show, seminar, convention, or wherever an important green industry story is breaking, look around. You'll see one or more of these men watching, listening and asking questions. WHO ARE THEY? 
They're the men who bring you the news, breakthroughs and market conditions of the lawn maintenance and chemical lawn industry. They're the editorial and sales management team of LAWN CARE INDUSTRY. Please meet (from left to right) Bob Mierow, Kevin Cooney, Ron Kempner, Bob Earley, Jerry Roche and Joe Kosempa. Collectively, these men have over 85 years of marketing and green industry experience. Experience that gives them the necessary foresight to spot the trends, analyze market developments and write the information packed stories that have helped the industry grow to a healthy 1.8 billion 
dollar giant. But then, you've come to expect that kind of vision from these professionals. They saw the fledgling industry's need for a news and marketing forum back in 1977, and had the foresight to publish the first magazine targeted exclusively to 
the lawn maintenance and chemical lawn markets... LAWN CARE INDUSTRY. THEY KNOW THE GRASS REALLY CAN BE GREENER ON THE OTHER SIDE. Breakthroughs happen frequently in the green industry. The company that first utilizes a new advancement to produce a greener lawn has an edge on the competition. When a new development comes on stream, you can count on the LAWN CARE INDUSTRY team to bring you the story fast and first with enough hands-on information for you to decide 
whether it will work for you. The end result? You improve your service. Your customers get a better lawn for their money, and the industry prospers. So the next time you're at a lawn industry event, look around. Chances are we'll be looking back at you. L4WN OIRE INDUSTRY Serving lawn maintenance and chemical lawn care professionals 7500 Old Oak Boulevard »Cleveland, OH 44130 »Phone (216) 243-8100 ŠŠ HBJ A HARCOURT BRACE JOVANOVICH PUBLICATION PRODUCTS Aerator features rear wheel drive A new core aerator being man-ufactured by Salsco Inc. features rear wheel drive, making it self-propelled. The 34-inch wide unit has an aeration path of 28 inches with plug diameter of 3/4-inch and pen-etration of 2V2 inches. It will aerate 30,000 square feet per hour. The crank shaft method offers straight in-and-out core removal, which removes IV2 cubic yards over 10,000 square feet. It is powered by a 5 hp Briggs & Strat-ton engine with 6:1 gear reduction 
ratio. Circle No. 201 on Reader Inquiry Card Brush/weed/grass trimmer is very light Stihl's new 
FS-65 AVE/ AVRE power trimmer has a 
weight of only 11.7 pounds. It easily handles brush, weed 
and grass trim-
ming jobs, and is equipped 
with an anti-vibration sys-
tem and elec-tronic ignition. A tool kit, deflector shield and shoulder harness are stan-
dard features of the FS-65. Also, 
maximum user comfort and con-venience are ensured with a dead 
man throttle and on/off toggle switch at the handle. Special accessories include nylon line or polycut heads, rotocut, grass or saw blades and a 
50-foot line of .095 nylon cutting line. Circle No. 202 on Reader Inquiry Card Applicator truck fits lawn care Great Northern Equipment Co., a longtime producer of agricultural chemical application equipment, has introduced the GN600 applicator, designed especially for 
the professional lawn care mar-
ket. The GN600 lawn care ap-plicator features these compo-
nents: 600-gallon stainless steel tank for 200,000 square foot coverage; One-ton Ford truck with 6.9-liter IH diesel engine; PTO driven 2C95 Myers pump; Stainless steel plumbing, spar-ge line and full sump; American Nordic reel with 500 feet of V2-inch hose; and ChemLawn spray gun with extra nozzles. Other models are available. Circle No. 203 on Reader Inquiry Card Handy lawn unit eliminates troubles Some of the troubles associated with small pesticide application jobs have been eliminated by the Fimco LG-10 12-volt electric lawn and garden sprayer. The LG-10 eliminates hand pumping, extension cords, pulling 
the sprayer to operate equipment, gasoline engines and inconve-
nient handling. The 12-gallon polyethylene tank comes with a 12-foot 3/s-inch 
hose and a 12-volt DC electric diaphragm pump. It pumps at 1.6 gpm maximum through a trigger-type handgun with adjustable nozzle. Circle No. 204 on Reader Inquiry Card Lawn spray tank holds 1200 gallons The SprayMaster 1200 lawn ser-
vice unit holds 1200 gallons of liquid, and is especially adapted 
for professional lawn care use. Built by experienced personnel with an eye toward total quality, the main tank features inner sup-port baffle and mechanical agi-
tator to maintain full suspension and complete mixing of product. Side platforms are designed with stake pockets for versatility, two hose reels with 500 feet of heavy duty nylon hose are mounted on the curb side of the platform, and feature power rewind. One spray gun applicator is provided. The product is delivered by an industrial type, heavy duty PTO-
driven piston pump, and a lockable 
underbody tool box is provided. The completed unit (which also comes in 600, 700 and 880 gal-lon sizes) will be finish painted to specifications. Circle No. 205 on Reader Inquiry Card Insecticide receives additional labeling Mocap 10% G nematicide/insec-ticide has received EPA approval for use on six additional surface and sub-surface turf insects at half the current application rate. The Rhone-Poulenc product, under the expanded label, is approved for use on chinchbug and the larvae of black turfgrass 
Ataenius beetle, bluegrass bill-bug, European chafer, Japanese beetle, sod webworms and 
chinchbug. It already holds a claim for use on mole crickets and 
a broad cross-section of nematodes. The application rate is 1.25 pounds per 1000 square feet, or 50 pounds per acre, on established 
turf. Application rate for 
nematode and mole cricket con-trol remains unchanged. "The lower application rate makes the product more cost-effective to use," says Dan Stahl, turf products manager at Rhone-
Poulenc. "In addition, the expanded label shows Mocap's 
ability to control a broad spectrum of insects, including grubs." Mocap 10% G is approved only for use by pro turfmen, and is suit-ed to the lawn care industry. r* > Z n > m Z a c C/D H PO C Z m CO 00 fflCAp SSS® iVr5 ŁijP*-' gfltfH (5 0 Circle No. 206 on Reader Inquiry Card This season . .. INSECT AND WEED FREE TURF STARTS WITH A CALL TO 096 brmation Ask about our Clean Crop® Insecticides: Clean Crop® Diazinon® Formulations: 14G, 5G, AG500 
Clean Crop® Pyriphos*: 4E, 2.3G, .5G lean Crop® L'jiA|.MIi 5G 5 G Oftanol Ask about our Clean Crop® Post-Emerge Herbicides: Clean Crop® Four Power Plus ^cV/ Clean Crop® DPD Ester * And/or Clean Crop® Weedone® DPC - FOR ALL YOUR PESTICIDE NEEDS CALL US! Special Products P.O. Box 37800 Omaha, NE 68137 tìlisi?. Clean Crop* is a registered trademark of United Agri Products. Weedone* is a registered trademark of Union Car-bide. Diazinon* is a registered trademark of CIBA-Geigy. Oftanol* is a registered trademark of Farbenfabriken Bayer GmbH. *Pyriphos is made from Dursban "tech." Dursban* is a registered trademark of Dow Chemical. Circle No. 25 on Reader Inquiry Card COST CUTTINGS w Z 5 >< oc H </) D Q Z w « < u z £ < Widespread theft One-third of the employees in a survey of 47 corporations reported stealing company prop-erty, according to a three-year study made by the Justice Department's Institute of Justice and reported in the December, 1983 issue of Land-scape Contractor. In addition, nearly two-thirds of the employ-ees reported taking extra long lunch breaks, leaving work early when the opportunity pre-
sented itself, misusing sick leave or using alco-hol or drugs while at work. According to James Stewart, director of the institute, employee pilferage and misuse of company time is costing American business $5-$10 billion dollars a year. "Personal phone calls, unnecessary work breaks, extra long lunch hours, self-induced idleness when there's work to be done, or just 
plain malingering after night-before bouts with 
alcohol or drugs all contribute to a drain in profits and productivity," Stewart claims. Cutting down on providing employees with such opportunities, when possible, is a good hedge against this type of loss. BOOKSTORE Instructional and technical material designed to aid you in your work. 625 - ADVANCES IN TURFGRASS ENTOMOLOGY $24.95 
010 - ADVANCES IN TURFGRASS PATHOLOGY $27.95 665 - ARBORICULTURE: THE CARE OF TREES, SHRUBS AND VINES IN THE LANDSCAPE $34.95 340 - CONSTRUCTION DESIGN FOR LANDSCAPE ARCHITECTS $39.50 345 - COST DATA FOR LANDSCAPE CONSTRUCTION 1984 $27.50 410 - DISEASES & PESTS OF ORNAMENTAL PLANTS $29.95 660 - DISEASES OF SHADE TREES $23.50 610 - DISEASES OF TURFGRASSES $30.00 800 - THE GOLF COURSE $35.00 350 - HANDBOOK OF LANDSCAPE ARCHITECTURAL CONSTRUCTION $48.50 675 - HILLER'S MANUAL OF TREES & SHRUBS $20.50 510 -HORTUS THIRD $125.00 690 - INSECTS THAT FEED ON TREES & SHRUBS $47.50 
635 - IRRIGATION PRINCIPLES AND PRACTICES $39.95 395 - LANDSCAPE ARCHITECTURE $34.95 
300 - LANDSCAPE DESIGN: A PRACTICAL APPROACH $19.95 370 - LANDSCAPE OPERATIONS: MANAGEMENT, METHODS & MATERIALS $20.95 645 575 
545 700 
790 380 720 750 
760 640 
615 
620 110,120 650 630 655 565 
570 
405 MANAGEMENT OF TURFGRASS DISEASES $24.95 MODE OF ACTION OF HERBICIDES $54.95 MODERN WEED CONTROL $21.50 THE PRUNING MANUAL $14.95 RECREATION PLANNING AND DESIGN $39.50 
RESIDENTIAL LANDSCAPING I $22.50 SHRUB IDENTIFICATION $8.00 TREE IDENTIFICATION $$9.95 TREE MAINTENANCE $35.00 
TURF IRRIGATION MANUAL $22.95 TURF MANAGEMENT FOR GOLF COURSES $45.00 Ł TURF MANAGEMENT HANDBOOK $18.00 
Ł TURF MANAGERS' HANDBOOK $28.95 hardcover, $23.95 paperback Ł TURFGRASS MANAGEMENT $21.95 TURFGRASS:SCIENCE & CULTURE $27.95 - TURFGRASS:SCIENCE & CULTURE LABORATORY MANUAL $12.95 - WEEDS $37.50 
- WESTCOTT'S PLANT DISEASE HANDBOOK $36.50 
- WOODY ORNAMENTALS $27.00 CLOSEOCJTS ORDER THESE TITLES AT SPECIAL REDUCED PRICES! 795 - FIRST AID MANUAL FOR CHEMICAL ACCIDENTS $18.25 455 - THE GRAFTER'S HANDBOOK $16 95 460 - GREENHOUSE ENVIRONMENT $21.20 335 - LANDSCAPE DESIGN THAT SAVES ENERGY $8.50 Mail this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 Name Street Address P.O. Box Number City/State/Zip Signature Date _ Phone Number 
Purchase Order Number Please send me the following books. I have enclosed payment* for the total amount. Please charge to my Visa. Master Card or American Express (circle one) Account Number Expiration Date BOOK NUMBER AND TITLE QUANTITY PRICE TOTAL PRICE "Please add $3.00 per order plus $1.00 per additional copy for postage and handling Please allow 6-8 weeks for delivery. Prices subject to change. Total Enclosed _ Quantity rates available on request. postage & handling LCI 6/84 Electric sprayer for liquid chemicals A new electric-powered sprayer for liquid chemical application is now being produced by Lesco, Inc. The 200-gallon sprayer incor-porates many of the features of its gasoline-powered sister unit, but the battery pack is recharged 
directly from the vehicle's alter-
nator. The sprayer is designed for use by companies involved in gran-ular application of fertilizers, but which need a means of applying liquid control (specifically broad-
leaf weed) products. The electric unit will fit stan-dard or small-sized pickup trucks or rear or side-door vans. Lesco sprayers feature electric return hose reels and 400 feet of 
3/e-inch, 250 psi hose with fittings. Circle No. 207 on Reader Inquiry Card 'Magic' mower has zero turning radius Magic Circle Corp. has pioneered a new zero turning radius mower 
with cool running power. The Dixie Chopper mows grass and cuts it clean at 6Y2 mph with a 50-inch floating deck that adjusts from one to six inches cutting height. The mower features an 18 hp industrial/commercial engine and two powerful No.7 Eaton hydrostatic units. The gas tank's 
capacity is 4V2 gallons. 
Circle No. 208 on Reader Inquiry Card Device fine tunes irrigation timing PMS Instrument Co. has intro-duced the Model 610 self-
contained plant moisture-stress measuring device, designed to fine-tune irrigation timing. The instrument measures plant water stress, which can be a limit-
ing factor in turfgrass plant devel-opment. The unit contains a 
pressure chamber and a built-in 22-cubic foot nitrogen tank. Circle No. 209 on Reader Inquiry Card TOOLS, TIPS, TECHNIQUES iHfc New aerifier on market next month The Tiny Terra 140 aerifier from Terracare Products will be on the market next month. The new aerifier was designed for small areas with the same fea-
tures as the Terra 200 and 320 models. It has an overall width of 34 inches with an aerating width of 22 inches, and is capable of 
aerifying 40,000 square feet per hour. The Tiny Terra 140 has 140 tines, available in either V2- or 5/s-inch diameters. Spacing is 3V2 to 4 inches. 
Circle No. 210 on Reader Inquiry Card Plugger/aerator is new smaller version New for the 1984 season is the Classen Manufacturing Model 200 turf plugger/aerator. It is a a smaller version of the Model 400, which features a folding handle for easy portability. The 200 will collapse to 22x22x36 inches, making for easy 
transportability from one job to another. Two stainless steel tines, driv-en by a 3 hp gasoline engine, can aerate 2400 square feet per hour. 
The aerator, which can operate within two to three inches of obstructions, weighs just 100 
pounds. Circle No. 211 on Reader Inquiry Card LCI Advisory Board Jerry Faulring Hydro-Lawn Gaithersburg, MD Ron Kujawa KEI Enterprises Cudahy, WI Dr. John Street Ohio State Univ. Columbus, OH Circle No. 117 on Reader Inquiry Card-* Answering machines Did you ever wonder if that answering machine in your office is doing its job: gaining you some 
new customers and not losing some old ones? If you have to wonder about those questions, chances are that you have not taken enough 
care in setting up your answering system, according to the California Landscape Con-
tractors Association. In its quarterly newsletter, the CLCA out-lined steps to assure a functional answering 
system. Here they are: Ł Buy a machine that records messages easi-ly. Ł Change the recording every week. Ł Make the message short, but make sure to tell callers when you expect to call back. Ł Don't apologize for using an answering device; keep the message positive. Ł Make sure the machine can be adjusted so the signal for a caller's message sounds as soon as the message is over (don't make the customer wait for a beep). Ł Make sure the caller can leave as long a message as he or she desires. 27 n > 70 m 2 a c C/3 H PO C 2 m to 00 ¿t Łr; \r A v s § Driven by the conviction that performance is the ultimate justification for owning a mower, Locke makes the best mowers for lawn-care professionals who demand performance, quality, and value. In a time when some manufacturing standards are 
questionable, Locke has made no cost-cutting 
changes in the manufacture of its mowing machines since their introduction in 1928. From cast iron Briggs & Stratton engines to forged steel frames and spring-loaded reels, Locke mowers are 
built to endure. Locke mowers deliver a cut the others have yet to match, a precision cut with each blade of grass cut cleanly at a uniform height, unlike the ragged finish of a rotary. Cutting a wider path than a rotary, 
and with a ground speed equivalent to most rotaries, the Locke is almost fifty per cent more productive. And it goes on delivering this produc-tivity over a life that is decades longer than that of a rotary. The choice becomes simple, either buy 
a rotary every few years, or invest once in a Locke. To find out more about Locke's 1984 line visit your dealer or write for additional information. It's time you owned the ultimate mowing machine. Contact Locke today for your local authorized dealerŠ (203) 333-3157Š1100 Boston Avenue, Bridgeport, CT 06610 Professional Quality Reel Mowers In Kent, Ohio Davey to build new facilities The Davey Tree Expert Co. will move into a new $4.2 million cor-porate headquarters next spring. The company has bought a 65-acre tract outside of Kent, Ohio, where its current modest national 
headquarters is located. The new 
facility is expected to house 160 
administrative and research per-sonnel. Dr. Roger Funk, Davey's nationally-recognized vice-presi-
dent of research and develop-
ment, is thrilled with the move. "We will be more than doub-ling our current building size in 
the research and development 
center alone," Funk told LAWN CARE INDUSTRY. In addition, a story in the Akron (O.) Beacon Journal noted that Funk has been "investigating the 
possibility of the company's get-ting into indoor plant care." 
Though Funk was quoted as say-ing that 87 percent of all new buildings will have green space, he refused to verify the state-ments which appeared in the newspaper article. Davey posted a 24 percent increase in gross sales last year to $104.6 million, and a 73 percent increase in profits to $4.6 million. 
Approximately $9 million of Davey's sales was in the lawn care 
market. According to the Beacon-Jour-nal report, company president Jack W. Joy predicts 1988 gross sales of $177 million by 1988. Besides lawn care, Davey is involved in tree care, utility ser-
vice and environmental impact studies. [Jg] LCOs talk on business for survey from page 15 the fact that the industry uses "potentially dangerous" chemi-cals, the more conscious, and therefore, careful, industry mem-bers are when they use the mate-rials, he explains. Jim Chapman Lawn Aid Bellevue, Washington Jim Chapman expects his 
company to 
grow 60 per-cent this year. "I started the 
business in 
1979, after hav-ing worked for 
Scott's for more 
than 20 years," started out as a si 
to sell my other this one took off." Lawn Aid has been growing at an annual rate of 10 to 15 percent until this year. Chapman sees the industry growing in two directions. "There will be companies like mine 
involved in full service, and I also 
see a need for specialty companies like ChemLawn, which may per-haps become even more spe-cialized," he says. "There's more money in specialization because 
it's not as labor-intensive, but there's more satisfaction in full service, if you do a good job. "I think you'll also see the peo-ple floating through, operating 
cheap businesses. Every year, I get 
complaints about the individuals who tend to downgrade the indus-
try. But you get those in any 
industry." Chapman also thinks that aerification will become more important. "The awareness for the need for aerification is just coming around here," he notes. "So we need, in the industry, bet-ter quality aerifiers. The rental 
aerifiers just don't get it." ® Most LCOs independent from page 9 are under 5000 square feet. Fifty-four percent are under 7500 square feet. Ł More than half of the people contracting professional lawn care do so because of concern about weeds. Ł Lawn care accounts for 32 percent of the total turfgrass expenditures on fertilizer and pesticides. Ł Biggest lawn problems, according to homeowners, are: weeds-summer annual broadleaf; 
insects-white grubs; dis-ease-Fusarium blight; other-drou-ght injury. Model PC800 THE TUFLEX MANUFACTURING PROCESS ALLOWS A FIVE YEAR WARRANTY ON ALL FIBERGLASS TANKS. TUFLEX, the only manufacturer to specialize in seamless fiberglass spray tanks engineered specifically for the Pest Control and Lawn Care industry offers three variations of our popular PC line of spray tanks. Models PCR100, PCR200 and PCR300 make most efficient use of available space in pick-up trucks, enclosed vans, flatbed trucks and trailers. Models PC500, PC800 and PCI200 are suitable for truckmounting for larger jobs. Whatever the need, Tuflex supplies the spray tank. Whether you require the three smaller versions, or the three larger versions, remember at Tuflex good things come in threes! For economy prices, and more information on our complete line of tanks, write or call now: MANUFACTURING COMPANY FLA. RES. (305) 785-6402COLLECT 1406 S.W. 8th Street TOLL FREE Pompano Beach, Florida 33060 (800) 327-9005 I Circle No. 115 on Reader Inquiry Card Advances in Turfgrass Pathology published by HARCOURT BRACE JOVANOVICH PUBLICATIONS in cooperation with Dr. B. G. Joyner, Dr. P. O. Larsen and Chemlawn Corporation This extensive volume contains chapters on: ADVANCES IN fTURFGRASS PATHOLOGY $27.95* (hardcover) COPIES LIMITED Š DON'T DELAY! Ł turfgrass diseases Ł cool v.s. warm season pythium blight and other related pythium problems Ł snow molds of turfgrasses Ł fairy rings Ł leaf spot of Kentucky Bluegrass in Minnesota Ł initial and filed fungicide screening Ł turfgrass disease resistance Ł PLUS MUCH MORE! ADVANCES IN TURFGRASS PATHOLOGY is a compilation of more than 23 reports and discussions by the nation's leading turfgrass pathologists. Explore the diseases that attack turfgrass. Find out how to conquer the battle of turfgrass diseases. KEEP CURRENT WITH NEW IDEAS ON HOW TO HANDLE TURFGRASS PROBLEMS WITH ADVANCES IN TURFGRASS PATHOLOGY. Return this coupon to: Book Sales Harcourt Brace Jovanovich Publications One East First Street, Duluth, MN 55802 YES! Please send me copy(les) of ADVANCES IN TURFGRASS PATHOLOGY $27.95* hardcover Quantity rates available on request. A check or money order for. Js enclosed. Name Address. City Phone __ -State . -Zip . 'Please add $3.00 per order plus $1.00 per additional copy for postage and handling. Please charge to my Visa, Master Card, or American Express (circle one) Account Number Expiration Date. Please allow 6-8 weeks for delivery. LCI 6/84 he says. "This ieline, but I had business when THE LAST WORD 29 Are dirtballs on the loose? You can count on two things about springtime. One is dandelions. The other is the fact that you can count on every dirtball in the lawn care industry to crawl out from under the rock he 
apparently stays under the rest 
of the year. Little dirtballs and big dirtballs. And this year, they've added some innovative wrinkles to their marketing plans. Try this one on for size: Company A solicits a homeowner on the phone and 
finds out that the homeowner is already a customer of Company B. No problem. Company A simply carries out a lawn application to that customer the 
very next day. The next night, Company A is on the phone to the customer 
saying something like, "Gee, sir, we're really sorry, but we treated 
your lawn by accident. We certainly are not going to charge you for it, but we do want to warn you that your lawn could 
experience problems if you 
allow Company B to treat it, too. I'll tell ya what: why don't you cancel Company B and just stay 
on our program for the whole 
year?" That is the basic scam. There are many other variations, as there always are. Some companies don't even bother to call a prospective 
customer. They just go out and treat a lawn and leave a bill. When we heard about this type of thing happening, at first 
we thought they were just isolated incidents. But now we have been hearing more and more about it, and we're not so sure. The lawn care industry is becoming more competitive every season: what is known as 
the lawn care "pie" portion of 
the total market is not growing as fast. But when these types of tactics are utilized, things have 
gone too far. One unscrupulous 
operator can damage the reputations dozens of honest 
lawn care businessmen have 
worked years to establish. It is not uncommon for an average homeowner to discredit 
all LCOs because of the treatment received from one company. If you own a lawn care company, or are a branch manager of a larger firm, you'd better check with your sales force and make sure they are not using these tactics. If you have implemented these tactics and passed them down to your employees, we at Circle No. 117 on Reader Inquiry Card-* LAWN CARE INDUSTRY have 
some news for you: We're going to blow the whistle on you. Like any industry as competitive as ours, rumors abound. Some are very hard to 
track down. Most are not true. But if we at LAWN CARE INDUSTRY uncover concrete 
evidence of this hanky-panky, we're going to report on it, and we're going to name names. Promise. ua^ Bob Earley Publisher > Z n > 73 m Z a c co H 73 < c z m ŁŠ* CD 00 ¿fc MEEX^THE Pickseed also produces ^f^T^P * Touchdown VVZCWATrvegrass KENTUCKY BLUEGRASS and other fine turf grasses available nationwide from quality seed suppliers. Produced by: MCHSEE®' PICKSEED WEST Inc. P.O. Box 888 Ł Tangent, Oregon 97389 (503) 926-8886 Meet Mustang-the new turf-type tall fescue whose extraordinary turf quality, heat/drought toler-ance and dark green color make it a breed apart from the others. Turf data from major universi-ties rank Mustang TURF TYPE superior in seedling vigor, turf performance, and disease resist-ance. You demand excellence in your turf management, so why 
settle for anything less in your choice of a tall 
fescue... demand Mustang! TALL FESCUE 30 oo 05 w Z 
D > on H CO D Q Z w on < u z £ < CLASSIFIED RATES: 70 cents per word (minimum charge, $20). Boldface words or words in all capital letters charged at 95 cents per word. Boxed or display ads charged at $65 per column inch (one inch minimum). Agency commissions will be given only when camera-ready art is provided by agency. For ads using blind box number, add $5 to total cost of ad. Send ad copy with payment to Dawn Anderson LAWN CARE INDUSTRY, 1 East First Street, Duluth, MN 55802. BOX NUMBER REPLIES: Mail box number replies to: LAWN CARE INDUSTRY, Classified Ad Department, 120 W. 2nd St., Duluth, MN 55802. Please include box number in address. BUSINESS OPPORTUNITIES Landscape Design, Installation and Maintenance. Established 21 years. All equipment and customer list. Prestigious coastal community. Sales: $100,000 + Asking $45,500. Write Landscaping, PO Box 132, Taunton, MA 02780. 7/84 FOR SALE For Sale-Lawn spray company in southeast Mich-igan. 750 residential accounts. Very profitable for size. Potential for growth. Call: (313) 372-6554, ask for Dave. 6/84 SPRAY TRUCKS AND TANKS FOR SALE. 1,200 gallon fiberglass, 18 HP electric start, 2 electric reels, 400' hose each. 1,200 gallon steel, 8 HP electric start, 2 electric reels, 400' hose each. Eve-nings only. 6 to 9 p.m. (201 ) 337-3057. 6/84 SALE-SALE-SALE-Hannay 12 volt base mount reel motors, $100.00 (new). Regular $160.00. FMC (John Bean) parts and pumps at discounted prices. Hypro pumps parts and accessories at 25% discount. Call: Strong Ent., Inc., Collect: (305) 264-5525. TF BOWIE HYDRO - MULCHER VICTOR 800 - TAN-DEM TRAILER - ELECTRIC START - WISCONSIN VH4D AIR-COOLED ENGINE 5 YRS OLD Š VERY GOOD CONDITION - FOR MORE INFORMA-TION CONTACT DAN PARKS, BLUFORD, IL 62814 (APPROX. 90 MILES SE OF ST. LOUIS, MO) - PHONE 618-732-6171 6/84 GET ACQUAINTED PRICES- ENVYŽ fertilizers, micronutrients, and adjuvants add profit to your turf care line. Call or write for prices and info. Liberal distributor discounts. National Liquid Fer-tilizer Corporation, 3724 West 38th Street, Chi-cago. IL 60632. (312) 254-3115. TF Need storage for excess chemicals, fertilizer, equipment? Used ocean cargo containers recon-ditioned and repainted to an attractive state. Saves you money on construction costs and insur-ance rates, keeps you from relocating or trying to construct a building on leased property. Store your chemicals or flammables in a safe, secure, watertight environment. Steel frame, hardwood floors. 40'L x 8 W x 8 l/2'H, $2,490 plus shipping. 20'L, $1,990 plus shipping. (317) 873-5382 George. AS, PO Box 373, Zionsville, IN 46077. 7/84 CLOSEOUT SPECIAL! Save your back issues of LAWN CARE INDUSTRY and save money at the same time. We're closing out our line of perma-nent binders at the special low price of two for only $7.50! (This is a $7.00 savings over our regular price plus postage and handling.) Orders will be filled as long as our supply lasts - quantities are limited. Order your binders today from: Book Sales, HBJ PUBLICATIONS, One East First Street, Duluth, MN 55802 TF Rubbermaid announces a new line of products tohelp a growing business. Rubbermaid Horticultural Products. A complete new line of rugged productsŠall made of strong, rust-proof plastic that resists dent-ing or breaking. And all are designed for heavy-duty commercial use. Take our sturdy Utility Carts that are easy to maneuver, even when loaded to their 400 lb. ca-pacities. Or our versatile BruteŽ containers for storage or refuse collection. Mobile Nursery Bins for holding materials in bulk. And Rubbermaids tough Platform Trucks that make light work of your heaviest moving jobs. Find these, and a lot more at your Rubbermaid Horticultural Products dealer. To find him, call toll-free, 800-336-7306. ^^m ¡»m He s got a whole cat-alog of ideas to help a growing business grow. Horticultural 1 1984 by Rubbermaid Commercial Products Inc. A subsidiary of Rubbermaid Incorporated Products HELP WANTED BRANCH MANAGER AND ASSISTANT MAN-AGER-First class expanding company desires a Branch Manager and Assistant Manager for the Midwest and Southern markets. Applicants must have chemical lawn care experience. Excellent salary and benefits. Send resumes to LCI Box 107. TF MISCELLANEOUS KELWAY Ł SOIL ACIDITY TESTER, used by PRO-FESSIONALS nationwide. Direct reading, port-able, serviceable Model HB-2 reads moisture too. Available from distributors. Brochure from KEL INSTRUMENTS CO., INC., PO Box 1869, Clifton. NJ 07015, (201) 471-3954 6/84 LOW COST DOOR HANGERS 
EFFECTIVE / ADVERTISING MEDIUM Promotes New Business / .^cs Effectively Allows Pin-Pointing / ^¿¿r of Marketing Areas / '*Qt> Send for Full Details and ^ yO(J FREE KIT TODAY M Door Hangers. Box 1504 FG Placenta. CA 92670 are an low <n S 20 00 pe' I 000 leven for small test orders) ADVERTISERS NO. ADVERTISER PAGE 101 John Deere 14-15 102 Dow Chemical ... Cv2-3 
103 Great Salt Lake Minerals Co 20 104 Lawn Tech 23 105 Lesco Ine Cv4 
106 Locke Media 27 
107 Mallinkrodt 5 108 Mobay Chemical 18-19 109 Monsanto Agricultural Products 16-17 110 Moyer & Son Inc. (Regional) 9 111 Northrup King 6 
117 PickseedWest 29 
112 Rhone-Poulenc ... Cv3 113 Rubbermaid Horticultural Products 30 114 SDS Biotech, Ag Chem Bus 7 115 Tuflex Manufacturing 28 116 United Agri-Products 25 NEW PRODUCTS 201 Salsco Ine 25 
202 Stihl Ine 25 
203 Great Northern Equip-ment Co 25 204 Fimco Co 25 205 Spraymaster Inc. ... 25 
206 Rhone-Poulenc 25 207 Lesco Ine 26 208 Magic Circle Corp. .. 26 209 PMS Instrument Co. 26 
210 Terracare Products . 27 
211 Classen Manufacturing 27 [Nursery Man<etinQ IGouncil Our invoices include voluntary support for the Nursery Marketing Council d/4th of 1%) include it in your payment and we II match it Circle No. 113 on Reader Inquiry Card HELMINTHOSPORIUM LEAF SPOT SCLEROTINIA DOLLAR SPOT RHIZOCTONIA BROWN PATCH FUSARIUM PATCH ri diseaseproblems Łito profils with SO® 26019 funqkide. CHIPCO 26019 is Hie only CHIPCO® 26019 fungicide. It can be used safely on all lawn Selling disease control is a great grasses nationwide to control the way to boost profits and attract new major turf diseases like leaf spot, custom ©rs. And CHIPCOa26019 is the ideal product to help you do both. The selling proposition: a beautiful. dollar spot, fusarium and brown patch. Highly effective and long-
lasting, CHIPCO 26019 fungicide fits into your treatment schedule 
and reduces callbacks. In short, when you've got Everything you do for a'customer CHIPCO 26019 on the shelf, you're is designed to create a beautiful ready for business. lawn. Tlirf diseases look bad...and that can make you look bad. A pro-grammed approach that includes an effective, long-lasting fungicide 
like CHIPCO 26019 
keeps your customers satisfied. Send for FREE booklet on how to sell disease control. We've put together a booklet that details lots of effective techniques and tools for selling disease control to your customers...and delivering it with effective, long-lasting 
CHIPCO 26019 fungicide. Wirf Fungicide NAME. TITLE. COMPANY. ADDRESS. CITY. CHIPCO 26019 TAKING CARE OF BUSINESS Send to: Rhône-Poulenc Inc. CHIPCO Fungicide Lawn Care Center P.O. Box 125 Black Horse Lane Monmouth Junction, NJ 08852 l I I 
I 
I Please send FREE How to Sell Lawn Disease Control booklet to: STATE Circle No. 114 on Reader Inquiry Card-mm Mm ra Š-¿zi: zzr\ VEmasíi A WINNING LINEUP AGAINST INSECTS LESCO LAWN AND ORNAMENTAL PUNT INSECTICIDE LESCO LESCO 2.32 Granular InsecticidaŠ 31-5-7 Fertilizer with Dursban* LESCO 32-5-7 Fertilizer with Dursban* LESCO 40-0-0 Fertilizer with Dursban* LESCO 18-0-9 Fertilizer with Dursban* LESCO gives you the best of both worlds by combining its quality sulfur-coated fertilizers with the effective-ness of Dursban insecticides. You'll get steady, 
gradual greeningŠwhile eliminating chinch bugs, sod webworms, armyworms, cutworms and a variety 
of other insect pests. LESCO offers a full lineup of fertilizer/Dursban combinations. One is right for the turf you main-
tain. Save time and money and get the results you 
expectŠdense, healthy, insect-free turf. If you prefer Dursban without fertilizer, LESCO also offers several products in both granular and 
liquid form. Put LESCO and Dursban in your turf maintenance lineup. Call Barb to order: (800) 321-5325 NATIONWIDE (800) 362-7413 IN OHIO Lesco, Inc., 20005 Lake Road Rocky River, Ohio 44116 (216) 333-9250 We sell the patented ChemLawn Gun * Dursban is a registered trademark of The Dow Chemical Company. Circle No. 114 on Reader Inquiry Card-