UY AES RAG ENG ER ZREELOSE URE? Rm ee a Ce Saad ‘i KAN Qa ne) " gee ) mes \ AN Cd 5 OMNES We ae SS S79) _ P 7a NS eS $51 PER YEAR 42 A v =) cS Bie Y iG Tn YS G(s ; Z iS E & (Ceara <_ SrES TS SCE GG CSO SS LES DS, OD Eighteenth Year GRAND RAPIDS, WEDNESDAY, MARCH 13, 1901. Number 912 | gBBPPSPSSISSTDIISIDIISSSSISISSISISSSSSISSSISSIISTSIAY a NW i . v It Sheds Water Like ay ms 66 D kK? B 99 y i uck’s Back Y i v AN We mean our “Chrome Top.” It is so far superior to any W i other Leather Top that there is no comparison. It is soft v m BtAcoy , and pliable, but is the toughest leather made and will out- W as wear oil grain. Where it has been used it has displaced all sf m other kinds and you can’t afford to be without it. In combination with Beacon v 4 , Falls Rubbers it stands supreme. Samples sent prepaid. Y ‘\\ W NN W , The Beacon Falls Rubber Shoe Co., " W W , 207 and 209 Monroe Street, y mn Chicago, Illinois i AN | W a Rubbers from Manufacturer to Retailer Direct. Wi N W PSSA SESS SISARGS SAEAARSESASASARA AAS SEES y 4 ....W p=to-Date.... i: Nobody has been able to duplicate Royal Tiger 1oc Tigerettes 5c A Smoker’s Smoke a and until they can would it not be wise for you to PUSH THEM and give your trade FULL VALUE ; FOR THEIR MONEY ? PHELPS, BRACE & CO., Detroit, Mich. The Largest Cigar Dealers in the Middle West. Carolina Brights Cigarettes ‘‘Not Made by a Trust.’’ F. E. BUSHMAN, Manager Cigar Department. SZ) PISASDeDSA ATED SAS SARE RASS SAISASASASA AAAS SASS! BETTER AN 4 I KK, Di en ME ES Ee t bien tas Bh PLES IME SR PG * x * x ee OE OR > £+ +t Kr ER ERR tee FL Rare haan de % SOLD BY ALL JOBBERS Ask us for quotations On Street Car Feed, No. 1 Feed, Meal, Corn, Oats, Gluten Feed, Cotton Seed Meal; any quantity, large or small. Prompt shipment. Walsh-DeRoo Milling Co., Holland, Mich. If you want to secure more than $25 REWARD In Cash Profits in 1901, and in addition give thorough satisfaction to your patrons, the sale of but one dozen per day of FLEISCHMANN & CO.’S YELLOW LABEL COMPRESSED YEAST will secure that result. Grand Rapids Office, 29 Crescent Ave. Detroit Office, 111 W. Larned St. SOROROROROROCROROCHOROROROROHOROROROROROROHOCHOROROHO ities SIVIICA : AXLE : has become known on account of its good qualities. Merchants handle Mica because their customers want the best axle grease they can get for their money. Mica is the best because it is made especially to reduce friction, and friction is the greatest destroyer of axles and axle boxes. It is becoming a common saying that “Only one-half as much Mica is required for satisfactory lubrication as of any other axle grease,” so that Mica is not only the best axle grease on the market but the most eco- nomical as well. Ask your dealer to show you Mica in the new white and blue tin packages. ILLUMINATING AND LUBRICATING OILS PERFECTION OIL IS THE STANDARD THE WORLD OVER STANDARD OIL CO. TSFSFSSSSSSSSSSFSSSSSFSFSSSS4 FSSSSSFFSSSFS SS SFSSSSSSSSSSSSSSFSSSS > HIGHEST PRICE PAID FOR EMPTY CARBON AND GASOLINE BARRELS “We are advertised by our loving friends.’’ —With apologies to Mellin’s Food. OUR COMPETITORS feeling keenly the enormous sale and the popular approval of the merits of Egg Baking Powder have been publishing advertisements in this vicinity at- tacking our product. Theseadvertisements have appeared in the news columns as pure reading matter to deceive the public and do not mention the name of the advertiser. We are not afraid to sign OUR advertisements and to state that NOT ONE GRAIN OF ALUM enters into the manufacture of Egg Baking Pow- der, which fact is attested by eminent chemists. For terms address our nearest office. Home Office, 80 West street, New York. ’ Western Office, «2 523 Williamson Bl’dg, Cleveland. Branch Offices: Indianapolis Detroit Cincinnati Fort Wayne Grand Rapids - Columbus Capital and Brains 7 These attributes are essential to a grocer in transacting business, but to GET ALL YOUR PROFIT and economize your time it is necessary to secure a Stimpson Computing Grocers’ Scale i They are better than an a — = make - more ey absolutely prevent the most minute loss and are superior to all other scales on the market. It’s to your advantage. THE W. F. STIMPSON CO. DETROIT, MICH. money than most salesmen. Ask for further information. ; aS LY NSD RG Xe iN) Volume XVIII. GRAND RAPIDS, WEDNESDAY, MARCH 13, 1901. Number 912 ASSOCIATE OFFICES IN ALL PRINCIPAL CITIES References: State Bank of Michigan and Mich- igan Tradesman, Grand Rapids. Collector and Commercial Lawyer and Preston National Bank, Detroit. THE MERCANTILE AGENCY Established 1841. R. G. DUN & CO. Widdicomb Bld’g, Grand Rapids, Mich. Books arranged with trade classification of names. Collections made everywhere. Write for particulars. L. P. WITZLEBEN, Manager. oe” 4 THE Grcino 0 FIRE: INS. 7? 3 4 co. { Prompt, Conservative, Safe. J.W.CHAMPLIN, Pres. W. FRED McBar, Sec. ¢ 0000000000000000000000+ OOOOOOO a Oy OO Oy Oy by bn bn by bb bn bb bo On, bo by Oy bn le ee ee ee ee ae ee ae ee ee Wholesale Ready Made Clothing Nearly all kinds, for all seasons, for Men, Boys and Children. Meet WILLIAM CONNOR who will be at Sweet’s Hotel, Grand Rapids, Mar. 28 to Apr. 2,and you willsee a large line of samples to select from. Customers’ expenses allowed. Or if you prefer, write him, care Sweet’s Hotel, and he will call on you. He pays prompt attention to mail orders. yyvvuvvvvvvvvvvvvvveve* ab bb bbb bbb bbb tt 4 4 yyyvvuvvvvvvvvvvVvVvVvVveYV?* FR FUG OV VO G OOOO VV DG rvvvuvvvvvvvvvvvyvvuvvvyvyvyv. Vee C CCC CCC CCC C CCC CCC A. BOMERS, Commercial Broker.. And Dealer in Cigars and Tobaccos, 157 E. Fulton St. | GRAND RAPIDS, MICH. Knights of the Loyal Guard A Reserve Fund Order A fraternal beneficiary society founded upon a permanent plan. Permanency not cheapness its motto. Reliable dep- uties wanted. Address EDWIN 0. WOOD, Flint, Mich. Supreme Commander in Chief. Perfection Time Book and Pay Roll Takes care of time in usual way, also divides up pay roll into the several amounts need- ed to pay each person. No running around after change. Send for Sample Sheet. Barlow Bros. Grand Rapids, Mich. Tradesman Coupons IMPORTANT FEATURES. 2. Getting the People. 3. Suecessful Salesmen. 4. Around the State. 5. Grand Rapids Gossip. 6. Village Improvement. 7%. Giving Goods Away. 8. Editorial. 9. Editorial. Window Dressing. The Meat Market. Possibilities of the Foot Fitter. Dry Goods. Clothing. Hardware. Hardware Quotations. Shoes and Rubbers. Woman’s World. Butter and Eggs. The New York Market. Clerk’s Corner. Commercial Travelers. Drugs and Chemicals. Drug Price Current. Grocery Price Current. Grocery Price Current. Grocery Price Current. 31. Clerks Can Secure Better Salaries. 32. The Universal Cry. THE YANKEE OF IT. A story, the veracity of which no one presumes to question, has been related to the effect that during the voyage of the ark to Ararat the patriarch was hailed by a swimmer who asked fora ride. He was refused. ‘‘All right,’’ was the cheery rejoinder, ‘‘you can go plump to thunder with your old ark. | guess there ain’t going to be much of a storm anyway !’’ ‘ For something over a year the man- agement of the Pan-American Exposi- tion at Buffalo have been engaged in realizing their ideals of what an exposi- tion ought to be. With the World’s Fair to spur them to their best and with the Paris failure to cheer them on, they are laboring with unremitting earnestness to surpass both in every possible way. Their chosen site is not to be excelled. With an unlimited supply of lake it will be easy to surpass the splendors of the White City, for Art and Experience are again in partnership and neither will be contented to reproduce what has been already admired. Asa railroad center it is a by no means settled question that Chicago leads and deep-voiced Niagara only a few minutes away is asking in thunder tones if Chicago, among all the glories of her Fair, collectively or sin- gly, had a Niagara as a crowning won- der to sound her everlasting praises! To carry out their stupendous under- taking, from precedent and example the management had reason to believe that they would receive every encouragement from the Government. The Empire State saw no reason for refusal when sis- ter states with far less claim for recog- nition had been generously aided and, with all the assurance of the vigorous swimmer in the story, she hailed the Ship of State and, without asking to be taken aboard, requested the loan of $500,000 to help the project along. It was refused. ‘‘ Very well,’’ was the re- ply, ‘‘all the principal Exposition buildings are practically completed and for the most part paid for. The people of the State of New York, while not rel- ishing the discrimination against the State, are abundantly able to carry for- ward a work that will not only be highly creditable to that State, but to the United States and the whole New World. In other words, you may go plump to thunder with your old Ship of State, but Buffalo, in spite of you, is going to have the biggest show on earth! She is going to go ahead of the Dream City—so far ahead that her effort will be a nightmare in comparison with the fairyland that Buffalo will realize.’’ The Yankee has been waked up and the success that is ahead will be a credit ‘‘to the State, to the United States and to the whole New World.’’ With that fact disposed of, it remains to be said that the spirit which met the decided setback is one, common enough in the United States, which the Old World has never been able to under- stand. When authority, and especially legal authority, puts its foot down that ends it. No means No and that’s the end on’t. The coming down of the Congressional sole upon the project else- where would have been a serious busi- ness. The ‘‘practically completed’’ Exposition buildings would have been crushed by the descending footfall, somebody would have been so much out, ridicule would have turned the thing into a tremendous laugh and the affair would have been forgotten. Not so here. Buffalo has decided to havea Fair that shall be a credit to the coun- try. It will cost millions. That is not the consideration. That Fair is coming off at the appointed time and it will be one of the glorious events of the entire century. The Government may have re- fused the loan of half a million, but Buffalo happens to have a little money of her own and, if the amount asked for had been a full million, a nickel in the slot would have brought it up had it been necessary. It is not so much the money as it is the push, the will, the energy, the tact, the genius-—that in- vincible something that makes things go. It is yust ‘‘the Yankee of it’’ from beginning to end, the fact and the idea that will permeate the Exposition from entrance to exit. That was what made the Chicago Exposition a success. The wonders of the world were gathered from its remotest corners. With up- lifted hands the visitor saw and mar- veled; but the greatest marvel was the spirit that found the scattered wonders and gathered them there,that could con- ceive and plan and execute, and finally crowd the gates with peoples from climes and countries the wide world over. That same spirit is at work in Buffalo to-day. The ‘‘I can’’ and ‘‘I will’’ of the Yankee wit and grit have been aroused. What was planned will be car- ried out; and, when the affair is over and the accounts are reckoned, that same old spirit which hurled defiance at Noah and his ark will say: ‘‘Just as | said. I told you there wasn’t going to be much of a storm !’’ The man who aims to be good in this world may miss fire in the next. Every bargain you pick up at an auc- tion sale must be knocked down to you. GENERAL TRADE REVIEW. The business changes during the week have nearly all been in the apparent direction of healthier conditions, prom- ising an indefinite continuation of the present activity. Thus cotton has long been a disturbing factor in the textile trade on account of the high level it has maintained. Changing to less than 9g cents, manufacturers begin to see some encouragement for their work. A reduc- tion in cotton is of more value than an advance in the price of goods would be, for this could only result in restricting markets. ‘Yransportation stocks being less affected by specuiative combination than the industrials is a fairer criterion of the general conditions. Asa result of the continued high earnings, shares of sixty of the leading roads have ad- vanced to an average of $89.69, mak- ing a new high record for that class of securities. Gas and traction stocks show a still stronger advance. In the industrials the pending steel combina- tion is the dominating factor and opera- tions are irregular during the transition, so that the average of all leading indus- trials is slightly lower. . The iron and steel markets are still under the heavy pressure of demand. Of course, with this factor price changes when made are upward, but the lesson of two years ago is still fresh in the minds of operators. Minor metals are not faring so well, decline in demand, especially foreign, affecting the list. In textiles the improved condition of cotton, as to its parity, is giving a better tone all along the line. Produc- tion is not urged as there is a heavy ac- cumulation to be got rid of, but there is a better foreign demand and opera- tors are much encouraged. Woolen manufacture shares in the improved feeling, although most improvement is in outing goods. Buying of the raw staple is less active in Eastern markets, Boots and shoes continue steady and leather is well sustained, but hides are not faring as well. Now that the period of greatest activ- ity in butter and eggs is approaching, country shippers will soon be flooded with the circular letters of a new crop of fraudulent commission merchants which invariably matures during the spring months. The Tradesman has positive information that New York and Chicago will furnish their full quota of swindling operators the coming season and Cleveland, Detroit and Cincinnati may be expected to keep up their past reputation in this respect, although the exposure of Crawford, Tucker and Bush —and the prosecution of the latter—will havea salutary effect at the Detroit mar- ket. Complaints come to the Tradesman regarding the questionable methods pursued by the American Queensware Co., of East Liverpool, Ohio. The con- cern evidently has little or no capital and, unless the merchants who have purchased goods of the house are misin- formed, duplicate orders will not tum- ble into East Liverpool faster than the American Queensware Co. can handle them. SENSE RR a NT TRAN en ese 2 r = — , cee - — , — ee MICHIGAN TRADESMAN (ietting the People The Use of Language Which Has Mean- ing. I have frequently referred in this de- partment to the injurious effects of the use of extravagance in expression and the use of overstatement and I am im- pelled to refer to them, for they are a matter of such vital importance and of such extensive prevalence that too much attention can hardly be given them. An overstatement in advertising is always injurious. There may be other elements of value sufficient to overbal- ance a moderate degree of it, or the discriminating reader may have learned to find the valuable features among the rubbish, and so the space is not entire- ly lost, but it would be better to leave the rubbish out. I think the use of extravagance and overstatement is caused by either an instinctive striving after strength of ex- pression, or an instinctive—that is un- considered—impression that people are constantly looking for something of ex- ceptional character. If this were true the discriminating reader would be sadly puzzled to look over many pages of the average classified magazine advertising now current. Each of four quarter pages for instance wiil describe the same arti- cle in terms only limited by the possi- bilities of language as superlatively the best. If there is any difference some of the claims must be inaccurate. Now the facts in the case are that the intel- ligent reader—which means the average reader—gives such expressions no con- sideration—they are without meaning or effect except as they cumber the space with conventional clap trap. I do not mean to say that such advertising is useless, but it would be much better and more effective with the rubbish eliminated. Or take a broadside from a department store. Every article is the most wonderful of its kind that language can describe—the most exceptional values, positively unapproachable_bar- gains of unequaled quality. What is the use of cumbering up the space in this way when the expressions have no meaning? There is value in the ad- vertising, if it is not wholly buried in rubbish, but how much better if the rubbish were not there. The lists of articles in which the people are inter- ested are hunted out among the mean- ingless encumbrances, such definite prices as are given are a help, so the space is not entirely wasted, but it is in spite of the extravagance, not by its aid. There is enough to be said of mean- ing to interest the customer. If nothing more the name of the firm and its busi- hess constitutes a valuable advertise- ment—a better one than when the space is cumbered by extravagance or mean- ingless conventicnalties—but this can always be supplemented by statements that will interest. Names of articles are always good. Names of articles with prices still better. A description of the article that is most apt to be wanted, with the price, makes many sales before the customer ever enters the store. Such advertising is valuable. When a community is educated to the proposition that an advertiser is candid and that his statements mean something it becomes possible to describe excep- tional advantages in the goods offered. If he brings the largest consignment in any line it may be a matter of interest, WVOLGLO! our Attention... Is Most Earnestly Invited to our new and complete stock of ready made LO CAS OVO} a eC (YOO CLOSOQLOOZO 7, © Ladtes’ Wrappers——== yr O@ We have just received a large invoice of WRAPPERS in assorted colors and with prices ranging from, OA 9 O > CL@KOZ 90 cents Upwards-———== U + Come and examine them while the stock is complete d and we are confident that we can please you both in style and price. L. E. Stauffer. | McCall's Fashion Sheets for March now in> LO OSGOSOSO MOY BEST GOODS AT LOWEST PRICES CAN BE FOUND AT THE.... | WANT A | WHEEL CHEAP? NEW HARDWARE STORE You can take your pick of our 1900 models at hares a exactly what they cost us—we are anxious | to close out our entire stock of bicycles, G. Cc. ABRAMAM.. CROSS-CUT SAWS AND WARREN AXES Near corner ot Saginew and First Bts and our prices are very satisf«ctory to the purchasers. We bave a coinplete line of Carpenters’ and . Cabinet Makers’ Tools a O U R. ee : sClearing Sale : Continues... ad of the best makesand can furnish very low w estimates upon them. Call and look them ¥ a ake A fall tne of Farming Tools and Tmple heen ments have ordered and we are coom for their delivery in the spring, “anything that you want at living prices, something we like to make. AUSTIN TRE SOTOGRAPHER, With Prices as Quoted Last Week. ¥ ‘GREEN BROS. HARDWARE C0. fA IN ADDITION WE WILL GIVE : Three Ibs. Best 15¢ Coffee for 31c. ¥ Ghe HARRY BEEBE Three Ibs. Best 25 Coffee for 50c. Ww ss UDI O (To customers only.) ¥ H IG H AR T - é oer AND UPWARDS. Wall Paper 4¢ per Double Roll ) wy é CECEECEEECEECEECEEFECEE FRECHE Three Ibs. XXXX Coffee 25c, Windsor, Epatants, or Simpson's Prints 4c. --IN. NEW QUARTERS DDI33333:3:3:9:3:3:333-33:3:3:333:33: I am now in my ‘new location and ready tg attend to the spring demand POE ge! © See our 5 § 10¢ Bargain Counter ’ Of Remnants and Lots to Close Out. A THE BEST FARKET FOR.... oobiutter and Eqgsee IN BARRY COUNTY. Bullder’s Hardware m Your wantg Will re- a ceive prompt and careful attention. z | ?GRANT Hi OTIS, : F. AL Wright. a Shultz, Michigan. 4% 3 Corner Store; Gardner Block, North side Main St. but he should be able to demonstrate its truth. The day is coming when adjectives in advertising will have their meaning restored. A glance over the work of the best publicists proves this state- ments. Every word of such advertising has meaning. Its use is increasing and it will not be long before it will drive out the meaningless extravagance which now lumbers up the press. -. | + I don’t think that L. E. Stauffer gave enough consideration to the fitness of things when he selected the comic stock Y for his initial. The class of trade catered to by Mr. Stauffer will not be favorably impressed by the undignified figure; there is an incongruousness which goes far to neutralize an other- wise well written and composed adver- tisement. I think the mentioning of more prices including the standard one for the most salable quality would in- crease the value. It is a mistake to name only the lowest price of a line, for it will either have the effect of bring- ing the customer with his ideas too low or it will have no meaning. Give the people the prices they should pay for the goods they want. I presume G. C. Abraham’s adver- tisement of bicycles will have effect, but it could be better. Names of wheels and prices would have added value. The printer’s work would have been improved by changing place with the name and address. Grant H. Otis either has an excep- tional position in the trade or the ex- pression ‘‘best market’’ has not so much meaning as a more modest one would have. ‘‘To customers only’’ has a humorous quality. The display is too heavy and too many disfiguring orna- ments are lugged in. Definiteness of prices gives the advertisement a value in spite of many defects. Green Bros. Hardware Co. writes an advertisement with many good features and some that could be improved. The first line has no advertising meaning. The rest is better, but too much in- definiteness prevails throughout. Austin, the photographer, is unfor- tunate in falling into the hands of a printer with too much new material and not enough regard for fitness in using it. The business and wording require a light artistic display. This production is simply ugly. F. A. Wright gives an example of a well worded announcement which has been handled judiciously by the print- er. The result is a good one. —_——_~>2.___ Can You Answer These? Here are some queries for young peo- ple who have read history: 1. Who was known as the ‘‘ Daughter of the Confederacy?’’ 2. Who was called ‘‘ The Cincinnatus of the West?’’ . Who was called ‘‘ The Mill Boy of the Slashes?’’ 4. Who was named ‘‘The Sorceress of the Nile?’’ . Who was ‘‘Old Hickory?’’ 6. Who said in the midst of a great naval battle: ‘‘Don’t cheer, boys; the poor fellows are dying?’* 7. Who said, “‘I only regret that I sit, 3 but one life to lose for my coun- try?’’ % Who said, ‘‘I will fight it out on this line if it takes all summer?”’ 9. Who said, ‘'Go west, young man, and grow up with the country?’’ 10. Who was known as ‘‘The Path- finder?’’ se >__ After he gets to be 4oa man never has any sympathy for a man who gets drunk unless he is married, ~_ S ~ ( 4 ~ » e > “i > “i | MICHIGAN TRADESMAN SUCCESSFUL SALESMEN. Frank Inglis, Representing the Imperial Granum Co. . There is an old story with a moral which boyhood is given to read and which manhood after a little experience ponders, smiles at its lesson so pleas- antly taught and willingly admits its truth. Its heing a fable does not lessen its value, for, when maturity comes, life is looked upon as little else and the fable, like coin, is valuable because it stands for and is applicable to almost every conceivable condition. The wind and the sun wagered that each could first deprive a traveler of hiscloak. The first trial was to be made by the wind, and hardly had the traveler started on his journey when the wind took him in hand. It buffeted him without mercy, but the fiercer the storm the more firmly clung the traveler to his cloak; and when the trial was over the man’s skin was hardly more a part of himself than the garment the wind tried to take from him. Then the sun came out. The wind was hushed and the temperature changed. First the cloak was unbut- toned and then as the warm sun became hot and poured its beams upon the trav- eler’s head, he halted on his journey under a tree by the roadside, took off his cloak and rested in the shade. The wind and the sun are agents ex- tensively engaged to-day in trade. Both are successful and both are needed to cater to the wants of their own kind of customer. Both are after the cloak, but each must follow his own peculiar meth- ods. The hustler comes to town and forthwith the trading world assumes the aspect of a hornet-visited camp-meet- ing. He stirs things up. Business be- comes lively. Action takes the place of indifference and, with a ‘‘ Hurrah! boys!’’ and a long list of orders, he goes on his way rejoicing, to startle and sting the next town into life. The sun doesn’t work that way. There is no place for him to do business on the corner with a gale turning it at the rate of eighty miles an hour. He doesn’t like that kind of business and he doesn’t like that kind of customer and especial- ly does he not like the class of people to whom such methods are agreeable. Gentleness is better than violence. There are green pastures of trade and still waters, and that part of the world that have a table spread for them and whose cups run over, while they are the very ones whose cloak the hustler is after, are repelled by his coarseness and rudeness and throw off their cloak of reserve only when wrought upon by gentler but more effective influences. There is an aristocracy in traffic, as there is in everything else. Somebody must trade with the all powerful four hundred and it is noticeable that those traders who also have acknowledged claims of exclusiveness, based upon ed- ucation, culture, taste and ability, are very liable to cater to the cream of up- per tendom’s wants and wishes; and orders from that class pay. ‘‘ You have only one whelp,’’ sneered the mother fox to the lioness. ‘‘True,’’ was the proud reply, ‘‘but that one is a lion!”’ So, while the sun may not bluster in the market house, the cloak he carries away with him is often of the finest texture and of the rarest workmanship. It hardly needs to be stated here that Frank Inglis’ methods are not those of the offensive hustler. He was not born so. He was not bred so. From his birthday at Detroit, May 8, 1855, to this, he has never found it desirable to play the part of the whirlwind in the transaction of business. Educated in the excellent schools of the City of the Straits and-—what is much more to the purpose—in the refining influence of the house of his father, who was ranked among the best physicians of the State, the boy began at the early age of four- teen to become acquainted with drugs. Finding soon that his acquaintance had developed into something more than a liking, he entered the employment of the long-established house of John Har- vey, of Detroit, where he remained un- til he was ready for the next step in his career. His father, Dr. Richard Inglis, was a physician of extensive practice and the son, now in a private dispen- sary of his own, found his tine fully taken up in filling the prescriptions which his father’s patients brought him. Two years of this work went by and then, wishing to widen his commercial world and to gain a little more of its profits, he expanded his dispensary into a prescription drug store on the corner of State and Griswold streets, Detroit. At the close of the third year he found that his health was seriously interfered with and he disposed of his business. After due time devoted to rest and recuperation, Mr. Inglis be- came connected with the Imperial Granum Co., of New Haven, Conn., for which house he has since been traveling. The long period of service with a sin- gle firm tells its own suggestive story of acceptable efficiency. It tells more plainly than words can—at all events, more plainly than they often do—that it is not necessary at all times and in all places for a man to carry with him the marks of his profession. There is no loud talk of goods, of business and business methods and successes, ‘‘even where merchants most do congregate.’’ Consciously or unconsciously, Mr. In- glis has made a success of the theory that the best day’s work consists not in the largest number of little orders, but in the largest amount of a single one. One man’s money is as good as another man’s, but there is more profit in deal- ing with gilt-edged houses, as there is in gilt-edged butter. There may not be as many pounds sold, there may not be as many customers, but the profits—the main thing—are greater and there is a certain satisfacion in dealing with men who, while successful as business men, do not forget that higher life of which the most successful business returns can be only a foundation. It would be pleasant, as it is certainly unusual, to state how thoroughly Mrs. Inglis has entered into the business ideals of her husband and heartily sec- onded his efforts to realize them. ‘‘The daughter of a worthy line’’—she was Miss Matie H. Meginnity, of Detroit— from the day of their marriage, June 6, 1877, she has added the cultured grace of the refinement to which she was born to strengthen the belief that trade is not necessarily degrading, that its gains need not bear the stamp of the parvenu and that the conversation of the draw- ing room is oftener brightened than made dull by the gentlemen who a few hours before were deeply engaged in business. One son, Richard, has been born to them, a young man now a sophomore at Harvard University, who will take up the profession of his grandfather and, if predictions are verified, will take no mean place among the physicians of his day and generation. The family reside at 500 Cass avenue, Detroit. They are Presbyterians by faith. Mr. Inglis finds his home the only club house he cares to patronize, the only organization of which he is a mem- ber being that of Masonry. Thoroughly devoted to his business and his home, he finds the one a pleasing counterpart of the other, the two making a complete and harmonious whole. May he live long to enjoy them! ———~>_ 0. ___ Fireproof Paper. To render paper fireproof immerse it in a solution of ammonium sulphate, 8 parts; boric acid, 3 parts; borax, 2 parts, in 100 parts of water. After im- mersing, press off superfluous liquid and pass a hot iron over the surface of the paper. In manufacture ona large scale, the paper is carried, in a long band, first through the solution, from which it passes under rollers to remove surplus liquid and then under rollers kept hot by a gas flame on the inside. “(ood as Gold” Flour Sifterg and Sack Supporter Sells like wildfire. Retail merchants make Ioo per cent. profit. Every customer wants one. Write to-day for descriptive circu- lar and prices. The Goff Manufacturing Co., Portland, Mich. Don’t | buy an Awning until you get our prices. WUNINM CSE o/s S. A. COYE, Wil Send distance 1 to 2 or height, 2 to 3 or projection. 3 to 4 or width. (SEE CUT) and we will send samples and bottom prices. CHAS. A. COYE 11 Pearl Street Grand Rapids, Mich, Pure a tub in your next order. Our ‘‘Home Made”’ Brand of Lard is not packer’s lard, but kettle rendered, under a patented process of slow cooling and guaranteed absolutely pure. WORDEN (JROCER COMPANY Include Sole Agents Grand Rapids, Michigan “ B. W. PUTNAM, President Ieaahaola Waal W's raat Wallet Ware Whaat! Save Now is the time to buy Easter Eggs Call and inspect our line and establishment when in the city. PPA WP NANPA OWN WN NM GRAND RAPIDS, MICH. THE PUTNAM CANDY CO., R. R. BEAN, Secretary AAAAAAAA, a pr an it tic If an ( ¢ ¢ C I « 1 f € t k t t l r s a Se n u a e a ir Cc Vv § tk tk ———————— MICHIGAN TRADESMAN Around the State Movements of Merchants. Sears—A. Crittenden, general dealer, has added a line of hardware. Charlotte—Kinsman & DeFoe have purchased the drug stock of Frank Mer- ritt. Willis—Arthur Roberts has purchased the hardware stock of Jos. H. Rosen- wirth. Traverse City—Arthur Hinsdell, of Grand Rapids, has engaged in the shoe business. Saginaw—R. H. Knapp __ succeeds Jacob Knapp in the cigar and tobacco business. Romeo—Reade & Zill succeed Reade & Washer in the dry goods and shoe business. Bay City—Feingarten & Jacobs suc- ceed Jos. R. Feingarten in the retail book business. Shelby—C. W. Fisher & Son is the style of the new drug firm which suc- ceeds C. W. Fisher. Hanover—Myron Thompson succeeds M. Thompson & Son in the hardware and grocery business. Dowagiac—E. E. Algier & Co., deal- ers in groceries and produce, have sold out to Cooley & Hamblin. Chesaning—There are tive shoe stores at Chesaning, Otis Bettis being the latest addition to the colony. Flint—Gonderman & Almroth suc- ceed W. J. Gonderman as proprietors of the New York racket store. Negaunee—The general stock of Thos. M. Wells has been purchased by the Negaunee Co-operative Society. Escanaba—H. W. Coburn has re- moved his drug stock to his new store building at 612 Ludington street. St. Ignace—M. D. Goldman, sales- man in the dry goods store of J. H. Steinberg, has been admitted to partner- ship. Clarion—A. A. Kemano has sold _ his stock of general merchandise to W. H. Ransom, who has consolidated it with his stock. Saugatuck—E. L. Leland & Co, is the name of the successors of Russell Taylor in the mercantile business at this place. Cheboygan—John H. Clune has pur- chased the hardware stock of the late Capt. John R. Clark, the consideration being $1, 100. Whitehall—The boot and shoe firm of Haseltine & Veal has been dissolved, A. W. Veal retiring. The business will be continued by J. C. Haseltine. Jackson—C, R. Loucks has resigned his position with the dry goods and clothing firm of Glasgow Bros. and has purchased an interest in the Jackson Hat Co. Bay City—Reinhold Johnson, clerk in the grocery department of the Bay City Great Cheap store, will open a grocery store in the Norrington block March 20, Lansing—A. M. Birney, grocer, baker and confectioner, has sold out to his brother, J. E. Birney, and engaged with Dwyer & Vhay to represent them on the road in the Thumb country. Hamilton——John . Michmershuizen, salesman in the retail department of P. Steketee & Sons, of Grand Rapids, and his sister, Mrs. R. B. Vos, will open a general merchandise store here April 1. Kalamazoo—Jacob B. Lehman _ has re-engaged in the shoe business at this place, locating at the corner of Ex- change place and South Burdick street. The new quarters will be remodeled in- to an up-to-date shoe emporium. Lansing—L. H. Saunders is placing a stock of boots and shoes in the store building at 222 Washington avenue north. George Armstrong will occupya portion of the same building with his stock of musical instruments and sup- plies. Battle Creek—Marr & Duff, for the past fifteen years engaged in the dry goods business at this place, have dis- solved partnership, E. D. Duff selling his interest to his partner, John Marr. Mr. Duff will engage in business in California. Ypsilanti—W. E. L. Smith, formerly clerk in the drug store of F. A. Hodges & Co., of Hillsdale, but more recently with the drug firm of Morford & Hyzer, of this city, has purchased the interest of Mr. Hyzer. The new firm is known as Morford & Smith. Clarion—Josiah Hufford, formerly in the employ of W. H. Ransom, dealer in general merchandise at this place, has formed a copartnership with Sam- uel Younce, dealer in flour and feed. A line of groceries will be added. The style of the new firm is Hufford & Younce. ‘ Battle Creek—David B. Henning has purchased what is known as the old Thompson corner, occupied for years by the grocery stock of the late C. R. Thompson. It is located at the corner of East Main and Monroe streets and has 47 feet frontage. He will immedi- ately begin the erection of a six-story block. Mr. Henning is also owner of the Battle Creek gas plant. Lake City—Ardis Bros. have pur- chased the general stock and business of their uncle, Robert Ardis, of Mc- Bain, and will take possession at once. Sim. Ardis will go to McBain and take charge of the business there, while Will will continue in charge of the Lake City store. The failing health of Mr. Ardis, of McBain, makes it necessary for him to go out of business and he will re- move to his farm in the spring. Manufacturing Matters. Coldwater—Adams & Davis have sold their lumber business to the Legg Lum- ber Co. Athens—Reppert Bros. have com- menced the manufacture of fleece lined canvas gloves. Detroit—The style of the Boyer Ma- chine Co., manufacturers of pneumatic tools, has been changed to the Boyer Machine Co., Limited. Caro—The Howell & Spaulding Co. succeed Howell & Spaulding in the manufacture of steel horse collars. Ovid—The Maple River creamery and egg business have been sold to A. M. Smith & Co., of Boston, who will begin operations April 1. Geo. E. Brokaw, who has been superintendent of the factory for the past eight years, has been engaged as manager. Pontiac—The Pontiac Leather Supply Co. is the name of a new organization here. The incorporators are J. A. Lin- abury, President; C. H. Linsbury, Sec- retary and Treasurer; Carl Harger, Manager. Messrs. Linabury were for- merly interested in the Palmer Sup- ply Co. Detroit—Articles of association have been filed incorporating the Epicure Baking Co., under a capital stock of $10,000, $2,500 of which is already paid in. The following have subscribed for 50 shares each: John Tilley, Joseph E. Brill, Charles V. Dobson, Albert J. Richards and C. Leitheiser, Flint—The Flint Foundry & Machine Co. has been organized with a capital stock of $5,400, of which $3,000 is paid in. The stockholders are H. G. Royce, of Saginaw; Joseph E. Crossley, of this city; Herman Kreit,and G. E. Thomp- son, of Detroit. All hold go shares, except Mr. Crossley, who holds 180 shares. Marine City—The Marine City Sugar Co. completed the season’s run on March 6. The concern cut up 12,500 tons of beets and made 1,500,000 pounds of the finest quality of sugar. The out- put was about 1,000,000 pounds short of the amount anticipated. The full amount of acreage is already secured for the coming season. Sault Ste. Marie—The Northwestern Leather Co., the Soo’s leading indus- trial concern, is planning extensive ad- ditions to its plant. Work will be un- dertaken as soon as the weather will permit and $40,000 will be expended. Another story will be added to the currying shop, making it five stories high. An addition of fifty feet to the east end of the building will have to be carried to the same height. Two new steel boilers will be put in and the vat room will be extended so that 490 new pits may be added. Several new machines will be placed in the currying shop and finishing room. The company also contemplates the erection of twenty or more cottages the coming summer. > 0. -__—_ The Boys Behind the Counter. Ishpeming—John Eman has taken the position of manager of the grocery de- partment of F. Braastad & Co. Mr. Eman has been manager of the Scan- dinavian Co-operative store for some time past. Escanaba—Irving McEwen has en- gaged with Henry W. Coburn as pre- scription clerk. Kalamazoo—E. L. Harris, who was formerly engaged in the grocery busi- ness on Main street, has taken a posi- tion in the grocery store of R. H. Buck- hout. Carson City—F. P. Smith concluded not to take a position in St. Johns, but went to Flint instead to work in a meat market. Arthur LaDue took the St. Johns position. Belding—Ed. Peck, who left here about a year ago to take a position with the grocery house of Lamb & Spencer at Charlotte, has returned and engaged with the W. S. Canfield Co. Nashville—Charlie Green has resigned his position at the store of T. A. Welsh, and gone to Charlotte to take a position in the dry goods store of A. D. Baugh- man. Clarion——Robert Regan succeeds Josiah Hufford as clerk in the general store of W. H. Ransom. —__>0.—____ The idea of making the West Point and Annapolis academies the basis for military and naval close corporations is all wrong, and, if persisted in, will bring down a great deal of public dis- pleasure upon themselves. The Ameri- cans are a fighting people, and they should be given every proper opportun- ity to develop their ability in the public defense. Moreover, they are entitled toit. There is no royal road to the Chief Magistracy of the Republic. There can be none to the command of the army and navy. Let it go to the most worthy. —_-»s>2>—___ Peter Jasper has removed his grocery and hardware stock from. the corner of Coit and Palmer avenues to 117 Plain- field avenue, Broken Promise and Possibly Fraud, but Not False Pretenses. Ashley, March 12—Being a subscriber to your valuable journal, | take the lib- erty to ask you a question. A. came to B., a merchant, and said, ‘IT am at work on the railroad section and want to get some goods of you and I will have the foreman on pay day go in the pay car, draw my pay and pay you, as I don’t expect to be here then.”’ When pay day came he went in the car and drew the money himself and re- fused to pay me. Have I any redress? Can he be arrested for getting goods un- der false pretenses? Please reply in Tradesman and you will confer a favor, Subscriber, The man can not be arrested for ob- taining goods under false pretenses unless he made a false statement re- garding the amount of wages actually due him at the time or claimed to have property which subsequent investigation proved he was not in possession of at the time he made the statement. The man simply didn’t keep his promise and can therefore be sued in justice court on a civil action for debt. If he does not satisfy the judgment, his wages can be garnisheed. If the merchant could show that the man intended to break his promise at the time the goods were purchased—a diffi- cult thing to do, by the way—he could be charged with fraud and arrested on a capias, which would give the store- keeper the satisfaction of keeping him in jail until the judgment was satisfied by paying his board. —__> 0. ___ Hides, Pelts, Furs, Tallow and Wool. The hide market shows more firmness and is steadier. The demand is good and holders are selling freely. No change is looked for. Pelts have accumulated. The demand is slow and at lower values. Offerings are large, without takers except at a concession of price. Furs are weaker and prices have de- clined materially. The collection is small. The tallow market is weak at a de- cline. Offerings are not large, but takers are not plenty or anxious. Wool is selling in more volume at a decline in price. Many holders are anxious to realize and clear their lofts, taking their inevitable loss. Some lots have gone out of the State during the past week and other lots will be shipped on consignment. The coming clip will bring a low figure, as there is nothing in the outlook to advance prices. Wm. T. Hess. —__-_@-@ The example of Oneida county, N. Y., in the employment of prisoners in road building should be followed by every other county in the country. Not only jail prisoners but penitentiary prisoners should be put to work improving the public highways. In most of the jails and penitentiaries there is nothing for the prisoners to do and idleness produces evils worse than those that come from any other cause. Wherever possible the prisoners should be employed in helping along the era of good roads. It is the one industry in which prison labor may be employed without raising the cry of unfair competition with other labor. The system inaugurated in Oncida county has proved very satisfactory. !t has had a good effect upon the criminal element. They dread jail sentences when they know they are likely to be called upon to toil on the public high- ways and they learn to conduct them- selves in such a way as to render them- selves free and independent. 1d, but scriber 1e lib- 1 said, section u and ay go d pay hen.”’ or ob- ‘tenses nt re- ctually » have gation n of at The romise justice If he wages at the at the diffi- could ted on store- sy him > tisfied Tool, ‘mness good No mand erings ata e de- on 1s a de- takers e ata rS are lofts, e lots ng the i pped p will thing ess. a Y., | road every - only soners ng the e jails ng for yduces from le the e] ping is the r may ry of labor. neida ¥- It minal rences to be high- them- them- io th vee Scat vane Jrsiahaags * * MICHIGAN TRADESMAN 5 Grand Rapids Gossip The Produce Market. Apples—The apple situation is stead- ily improving. Stocks are getting into smaller hands. Movement to the coun- try has been good at higher prices than the previous week. Russets, Baldwins and Ben Davis have advanced to $3.50 @4 per bbl. Bananas—Prices range from $1.25@ 1.75 per bunch, according to size. Beans—Market has just about held its own. Offering just about sufficient to supply demand, without any stiffening in prices. Imports continue large, 13,700 bags having arrived at New York last week. The Eastern market has broken under these receipts. Beets—$1 per bbl. Butter—Creamery is in moderate de- mand at 22c. Dairy grades range from 14@15Sc for choice roll down to 11@t12c for packing stock. There is no accumu- lation of stock whatever. Cabbage—Home_ grown $1.75@1.90 per 3 bu. bbl. Carrots—$1 per bbl. Celery—California white plume has declined to 65@75c per doz. bunches. Cheese-—Stocks of cheese are small. There is very little old stock, and what is here is selling at high prices. But very few makes are now to be had at the factories. Jt will be at least two months before new cheese will be in market. Cranberries—Jerseys are steady at $2.75 per hu. box and $8 per bbl. Eggs—Local dealers are endeavoring to hold the price steady at 14c, but will probably be compelled to drop down a peg before the end of the week. Coun- try merchants should remember that Grand Rapids is paying above the par- ity of other markets and get their pay- ing prices down as close to toc per doz. as possible. Grape Fruit—Grape fruit is getting a wonderful start in Pcie. A few years ago the man who was about to go into the business of raising oranges and grape fruit would set out 25 percent. of his land in grape fruit and 75 in or- anges. But the proportion is different now. The public has developed a taste for the big fellows which, hanging from a tree, look as big as pumpkins. Grapes—Almeria grapes have ad- vanced another $1 per barrel on strictly fancy pink stock, which is very scarce and will soon be entirely out of the market. Inferior stock is soc a barrel higher. reen Onions—r5c per doz. Hickory Nuts—$2@2.25 per bu. Honey—Fancy white is practically out of market. Choice white is in large supply at 14@15c. Amber goes at 13@ 14c and dark buckwheat is slow sale at 10@12c. Lemons—Messina command $3.50 for all sizes. Californias fetch $3.50 for 300s and $3.25 for 360s. ee Lettuce—Hothouse stock is in good demand, commanding 15c per pound for leaf. Limes—$1.25 per 100; $1@I.25 per box. Lima Beans—-7c per lb. Onions—The market is strong at $1.50 per bu. for home grown. Bermudas command $3.25 per crate. . Oranges—Californias fetch $2.50 for the larger sizes and $2.75 for the smaller sizes. Parsley—4oc per doz. bunches. Pieplant—ioc per lb, Potatoes—The market is in_ better shape than a week ago and prices are slightly higher. Poultry —The demand has been enough to clean up all arrivals, and good stock brought high prices. The market for dressed poultry is decidedly firmer for all kinds. There is also a good demand for all nicely dressed fresh killed stock. Local dealers pay as follows for dressed : commands Spring turkeys, 11@12c; old, 8@gc spring chickens, 10%@11%c; fowls, 1o@11c; spring ducks, 11344@12%c—old not wanted at any price; spring geese, 9@1oc—old not wanted. For live poul- try local dealers pay as follows: Chick- ens, 8@9c ; medium and small hens, 7@ 8c; large hens, 634@7c; young turkeys, g@ioc; old turkeys, 8@gc; young ducks, 9%@10%c. Radishes—25c per doz. hothouse stock. Seeds—The demand is heginning to increase. Jobbers hold prime timothy at $2.75 and clover seed as follows: Me- dium, $6.25@6.75; mammoth, $6.50@ 6.75; alsyke, $7.50@8. Sweet Potatoes—Kiln dried Jerseys command $3.50. Squash—2c fer Ib. for Hubbard. Strawberries—4oc per quart. Turnips—$1 per bbl. Veal—Local dealers pay 7@8c. 2. ____ bunches for The Grain Market. Wheat has ruled very steady. A slight advance was noted during the week. Prices for cash and May option closed the same as one week ago. May option in Chicago was 75%{c. The market has been in a waiting mood for the Govern- ment crop report, or, rather, the report of what wheat was held by farmers. The final report was 128,000, 000 bushels, against 158,000,000 bushels last year, a difference of 30,000,000 bushels less. The report seems to be doubted, as it is claimed that the figures are over- estimated. Michigan, Indiana, Ohio and Illinois, or the winter wheat States, are bare of wheat, while North and South Dakota and Minnesota are like- wise short—so much so that seed will have to be shipped into the interior from Minneapolis. We look on this showing as rather favoring holders. Notwith- standing that farmers’ deliveries were of fair size, owing to the good roads, also on account of the farmers selling wheat to save paying taxes on same, still the visible showed a decrease of I, 342,000 bushels, leaving the visible at 55,893,000 bushels, as against 55,698,000 bushels at the same time last year. As stated before, this large visible will soon be a thing of the past. Corn showed another increase of 1,253,000 bushels, leaving the visible at over 21,000,000 bushels, or about the same as last year, while the price is about 4c higher than a year ago. Oats were a trifle higher, with a large visible of 10,838,000 bushels, against 6,404,000 bushels at the corresponding time last year, which confirms our opin- ion that the price is too high, com- pared with wheat and corn. While the visible is nearly double, the price is 2c higher than last year. i Rye is flat and there is no trading in it of any consequence. There are more sellers than buyers and no material change can be noted in the price. In flour there is more enquiry. Prices are very steady. The millers are run- ning their usual capacity. Mill feed has advanced 50c a ton, owing to the large demand, which seems to be gaining. There will prob- ably be no change in this until there will be pasturage for the cattle. Beans appear to be selling somewhat lower, probably owing to the large im- ports from Germany, as they can be im- ported for less than present prices. The market to-day closed at $1.80 for March and $1.78 for April—hand-picked beans. Receipts of grain were as follows: 48 cars of wheat, 16 cars of corn, 4 cars of oats, 2 cars of flour, 5 cars of beans, 4 cars of hay, 6 cars of potatoes. Millers are paying 75c for No. 2 red wheat. C. G. A. Voigt. —_—__>2.____ Adrian Kik has engaged in the gro- cery business at 25 West Leonard street. The Ball-Barnhart-Putman Co. _ fur- nished the stock. For Gillies’ N. Y. tea, all kinds, grades and prices. Visner, both phones. The Grocery Market. Sugar—The raw sugar market con- tinues weak and prices show a further decline, 96 deg. test centrifugals now being quoted at 4c. Purchases, how- ever, have been rather light, as refiners apparently have fairly good supplies on hand and are not anxious buyers. In sympathy with the raw sugar market the refined market is weaker also. On the 8th the National Sugar Refining Co. reduced its list prices 10 points and on the next day an additional 15 points and the other refiners 25, thus bringing all down to the same basis. As raw sugars will probably not decline much, if any, lower, we think that refined sugar is a good purchase at the present basis and the general opinion is that it has now touched bottom. The stock held in dealers’ hands throughout the country is light and a large demand is expected at the present basis. Canned Goods—While the entire canned goods market is not as active as it usually is during the first half of March, yet there is a feeling of security among holders, as they think there must be a reaction before long, It is a cer- tainty that they are losing money on al- most everything they sell and just so long as any industry is showing a loss, it is certain sooner or later to react. There seems to be a slightly firmer feel- ing in tomatoes, but yet a good many people take a very gloomy view of the future. It is true spot tomatoes do not advance, notwithstanding the enormous consumption since last September, and it is equally true that the stocks held by all large jobbers are insignificant when compared to their holdings at this time in previous years. The corn mar- ket is considerably stronger and we think that this article now has a tend- ency toward higher prices. There is some enquiry for the better grades of peas, but to do business sellers are obliged to make substantial concessions. There is nothing new to say about fu- tures. No one can tell what the com- ing crop will be, nor will any of the packers venture to make prices in the present unsettled condition of the mar- ket for the raw material. String -beans are quiet, with light demand and no change in price. There is nothing of interest yet in the pineapple situation. No prices have been made for the new pack except by one house who are agents for Johnson's pineapple, which is packed in the Bahama Islands. The crop is said to be in excellent condi- tion. There has been some demand for peaches at previous prices, but the or- ders have been mostly for small lots. Oysters are rather scarce and in good demand, but prices remain unchanged. The Seacoast Packing Co. has reduced the price of 3¢ mustard sardines and they are moving out quite well at the reduced price. While the pack of 4 oils in 1900 was unusually small, the fish ran large enough to pack an ample supply of 34 mustards, which heretofore have not been moving out very well, hence the decline in price. In addi- tion to its advance of $1 on & oils re- ported last week, the Seacoast Packing Co. announces that a further advance of soc will be made on March 14. It claims that stocks of Y% oils in the hands of packers, commission merchants, job- bers and retailers are smaller than they have been at any time during the past ten years and it is feared the stock of ¥ oils in first hands will not last more than 60 days. Dried Fruits—Trade in dried fruits is slow, except for prunes, for which de- mand continues active and encouraging for nearly all sizes, 50-60s being the firmest on the list, while 60-70s and go- 1oos are also in good demand __ Raisins are quiet and easy, with practically no demand for any kind. Apricots and peaches are both quiet, with but small demand. Currants are meeting with a small demand at unchanged prices. Figs are in better request and stocks are re- ported steadily diminishing. March being one of the best of the spring months for the consumption of figs, dealers say that should the present de- mand continue, it is probable existing stocks will be well cleared by the begin- ning of April. Fard dates are %c low- er. Stocks are heavier than generally isthe case at this season. Importations ot Fard dates have been rather larger than in previous years and, on account of the lateness of arrivals during the fall months, a period of consumption was lost, the result being that existing stocks are more than usual at this season of the year and prices are lower—in fact, less than have been seen in many years—and practically the lowest known in the history of the trade. At the pres- ent level, a large consumption is ex- pected during the present month. Evap- orated apples are dull and easy. Rice—The rice market continues de- cidedly strong. The regular heavy spring demand has apparently com- menced, as heavy purchases have been made during the past week. If this de- mand continues, higher prices will rule. Tea—-The tea market continues rather quiet. Market conditions are rather dis- appointing, as the anticipated renewed demand has not yet materialized. The trade is still disinclined to anticipate future wants. Stocks show no material decrease, but, despite this fact and the low prices ruling, holders remain confi- dent and are not pressing supplies for sale, and most grades rule steady. Molasses and Syrups—The molasses market is very strong, particularly for the lower grades, which are in light supply and show an advance of ic. Owing to the small spot stock, dealers are very confident and will not shade prices at all. There is a good demand for corn syrup at previous prices. Fish—The fish market is very strong and there is a slight advance on codfish. Fish of all grades are very scarce and in good demand. Nuts—The demand for nuts is light. Some grades of walnuts are a little higher. Almonds are unsettled, owing to the uncertainty regarding frost abroad. Peanuts are in fair demand, with no change in prices. Pickles—The pickle market is very firm because of the heavy early spring demand and the small visible supply. We would advise keeping a good stock on hand as prices are liable to show an- other advance very soon. —__—~>. 2. Local meat dealers are not at all pleased over the attempt of the Michi- gan Butchers’ Protective Association to secure the enactment of House bill No. 676, providing for the closing of all meat markets on Sunday, except during the months of June, July August and September, when it shall be lawful to keep shop open until 9 o’clock in the morning. The grounds for opposition to the measure are that the proposed enactment is considered to bea step backward, instead of a step forward, inasmuch as there is now a law on the statute books requiring all classes of stores to suspend business on the Sab- bath, which can be enforced wherever public sentiment is strong enough to sustain the officers of the law. 6 MICHIGAN TRADESMAN Village Improvement Some Results of the Village Lnprovement Society’s Work. Something over twenty years ago there was a great deal of interest excited all over the country by an article on “*Village Improvement Societies’’ from the pen of J. G. Holland. Every part of the country responded to it, second- ing the idea and asking for information in regard to organization and methods of work. What has been done in these lines can not now be accurately stated, but from facts which are constantly ap- pearing it is evident that no failure has been recorded where intelligence has been heartily at work and where prudence exercised due caution, not looking forward to early and over-flat- tering results. It took six good days’ work to create ‘‘the world and all that therein is’’ and wisdom wisely foresaw that it would take humanity a much longer time to improve a little corner of it when humanity had to contend not only against nature but against that part of humanity who had purchased control of so much of nature as a certain num- ber of certain village lots covered. Time, it was early foreseen, would be an element entering largely into every calculation, while patience, at the or- dinary and extraordinary display of hu- man nature, would be an_ attribute needed in season and out of season for keeping the Society machinery at work with the least possible friction. Asa whole it is safe to conclude that satis- factory results have been generally se- cured and that some of these are well worth dwelling upon: The first to appear have been those of a physical nature, and this department has been glad to record them. Pen and engraving have both been depended up- on and both have told pleasing stories. The mental and moral results come more slowly. It takes time for the beautiful to be absorbed—longer for it to become a controlling part of the or- ganized whole, and until that change takes place there can hardly be said to be any change. The Society’s experience has been the common one: hard work, with little to encourage and still less to help. A band of brave hearts were at the helm, however, and kept the frail bark true to its course. The village had grown beautiful under their control in streets and walks and yards. The life of the villagers was toned up and the better condition of things had made its ap- pearance in many other ways. The church choirs organized a musical so- ciety. The school master, who had been the choice of the Improvement Society, **got up’’ a ‘*Literary’’ and was already at work with a reading circle. The church circles combined and, having something besides their grievances and their neighbors to talk about—they were all present !—they began to feel a neigh- borly interest in one another which be- fore had been foreign to them. Har- mony had driven out discord and _pros- perity reigned. At this point the Society was sur- prised one Saturday afternoon to re- ceive a visit from a farmer's wife, whose home was five miles away. She had all the features of her class: the lingering evidences of youthful beauty, clinging still tothe thin, colorless, care- worn face; a pair of frail looking hands that were daily doing the work of two pairs without a murmur from their still ambitious owner; garments whole and clean with here and there a womanly touch showing that she still ‘‘knew how’’ and was determined not to give up yet; but what went straight to the hearts of the Society officials was the longing after something better in her hard daily life that looked out from every feature and appeared in every movement. With her came a boy of 12 who had received without question his mother’s oval face and black eyes and hair, and had some- thing of the patrician in his bearing that hinted strongly of a worthy ances- try. Might she enroll as a member of the Society and as a member would she have much to do? Farm life for women had little leisure,.but, for the sake of being in touch with the world outside, on the children’s account as well as on her own she would—she must—manage some way to accomplish her purpose. ‘*It is very lonesome on the farm,’’ she said, ‘‘and unless there is something else to think of one soon settles down into working and eating and sleeping like the rest of the animals, and that isn’t human living. Being a member may give mea little more to do, but if it gives me more strength to do it we shall all of us be so much the better off. You may not know it, but, now that the improved road has reached our farm, the weather, bad as it is some- times, need not prevent our coming to the village, and knowing that we can come will make it seem less like utter isolation when we conclude to stay at home. Now the children can get the benefit of the reading room and what there is of the library and my husband, who has a good voice, can join the musical society. Church going can again become a settled thing and the farm life will be no longer the dreadful living it has been for so long. Unless one has tried it he does not know how utterly desolate the hard, grinding life on the farm can be!’’ and then the old tired look came back to the eyes that had brightened as the farm woman s poke, If the chronicle is correct this circum- stance took place ten or twelve years ago. The Improvement Society not only heartily welcomed the farmer’s tired wife as a fellow member, but made it a point to see what could be done to bring her back to the old life which, it was easy to see, she once had been liv- ing. They called at the farm, and so brightened the life there, and they in- sisted that her husband, ‘‘just as he was,’’ should come in and see them. They found him, like his wife, early going to seed because there was nothing in the life he was living to prevent it. They invited both ‘‘to tea’’ in town and urged, if it could be arranged, that they should spend the evening. A few neighbors came in and when the even- ing was over and the guests were home- ward bound the farmer had secured a new lease of life and the happy little woman at his side had a iight in her eyes that strengthened the resolution in his heart to get up to date as soon as possible and to keep there. There might not be quite so much money in it, but there was much more _life—real, genuine life—in it, and is not the life more than money? He began to take better care of himself and of the chil- dren. He looked after the comfort of them all more carefully. He found means to bring the water into the kitchen and so save the daily drudgery of drawing water. He rigged up some- thing which answered the purpose of a bathtub and so little by little the con- veniences of life came from the village to brighten the farm and lighten its labor. The result need not be given in de- tail. There was just as much work to be done—maybe more—but for all that the weariness that once drove them to bed at nightfall drove them there no more. Something had come in to break it up. A magazine, a newspaper, a bit of music, a friend from the village had driven over—there was always some- thing now to prevent the following of the chickens to bed,and sleep was found to be much sweeter after the mind had been given a little rein. Whoever is at all familiar with farmers knows that this did not remain a single instance. Others did the same. The good road made communication easy and the farmers, finding out how much they had lost, seemed determined to make up for it. There was more neighborliness among them. The women were found oftener in each others’ houses. ‘There was less hurrying home ‘‘to do the chores.’" Organs and pianos ceased being a novelty in the farm houses and many a plump white hand which was busy with the dishes and the butter in the morning showed some skill with the keyboard in the afternoon and evening. With the making of that road the nature of the neighborhood seemed changed. It was changed. Before that the boys and young men played ball all day Sun- day. They were rough and coarse and uncleanly. They thought it manly to smoke and swear and fight. A fellow who brushed his hair and cleaned his finger nails was a dude; but with the coming of the road the old passed away and real civilization began. The change did not come all at once and it was not rapid; but it was sure—a fact which is written here for the encouragement of any aspiring Village Improvement So- ciety. When a man approaches you and _ be- gins telling how honest he is, hold your hands on your pocketbook. ELLIOT 0. GROSVENOR Late State Food Commissioner Advisory Counsel to manufacturers and jobbers whose interests are affected by the Food Laws of any state. Corres- pondence invited. 1232 Majestic Building, Detroit, Mich. H. M. REYNOLDS & SON State Agents Manufacturers of Tarred Felt, Asphalt Paints, Roofing Pitch, Coal Tar, 2 and 3 ply and Torpedo Gravel Ready Roofing, Galvanized Iron Cornice, Eave Troughing, Conductor Pipe, Sky Lights, Sheet Metal Workers and Con- tracting Roofers. Established 1868. Ruberoid Roofing, Building, Sheathing and Insulating Papers and Paints. GRAND RAPIDS, MICH. FOR A FEW DAYS ONLY We are selling very fine Semi Porcelain 100 piece Dinner Sets for Importers and Manufacturers’ Agents $4.80 Remember for a few days only. Four different decora- tions, one of each in package, $19.20. for Crockery, Glassware and Lamps 112 Monroe Street, Grand Rapids, Mich. Loa Oe LP ZN > SSeS oo SS SSSS> > Sf 2 7 SS 4 Sa S 4 YES SNS cation AS and Varnishes. Awnings, Tents, Flags, Covers, Rope, Binder Twine, Hose, — Lath Yarn, Packing, Oil and Belt. Mill Supplies Write for interesting prices. The M. I. Wilcox Co., Toledo, O. 210-216 WATER STREET © 4% ‘- ~ e a “ao 7 * » iq ! ° 4 - * i , ay ° » < s — . u ae i ° “ “a a * ™4 o 4 i 2 o = bi | o » < es — MICHIGAN TRADESMAN 7 GIVING GOODS AWAY. The Wise Merchant Sells His Goods at a Profit. There was a merry war in the sale of men’s hose last week between two rival men’s clothing and furnishing dealers in Holyoke, Mass. It seems one firm started a special offer at nine cents a pair at the time that the other put out a special line at ten cents a pair. No. I promptly reduced the price to eight cents a pair and No. 2 went one better at seven cents. There were one or two more reductions and suddenly one dropped the price to one cent a pair. This was followed by a reduction to two pairs for one cent, which was met by the rival firm, and for quite a time the stores were crowded with purchasers of hose at two pairs for one cent. Finally the stock became pretty well run out and both signs were withdrawn and men’s hose took the normal prices again. There was much waving of stockings by happy purchasers on the street corners during the fray and much excitement prevailed. The above clippping from an Eastern daily paper affords an_ illustration of the policy pursued by some traders. No wonder purchasers were jubilant! But how about the merchants? Was the sat- isfaction in having met a rival halfway in a piece of rank foolishness sufficient to make up for sacrificing even the smallest item of merchandise at such ruination prices? This sort of thing is not merchandising. Anyone can give away goods, but it is not necessary to pay store rent and clerk hire to do so. If a man desires to be a philanthropist, well and good, but why go to the ex- pense of maintaining a place of busi- ness in order to carry out his charitable ideas? A dry goods box in-an alley would serve as well, and the money that the generous merchant spends to run his store could be used to purchase more goods to give away. Seriously, though, what excuse is there for cutting prices in sucha ridicu- lous manner? It can not even be con- sidered good advertising, for when a run is started by two concerns at the same time on some special article, as in the case referred to above, the effect of the low prices is lost, because one store advertises its competitor as much as it does itself. True, the sensational sales may fill the stores for a time and purchasers may fall over each other in a frantic effort to secure the bargains, but are these the class of customers a merchant can depend upon for his reg- ular business? If these sales do. not serve as good advertisements, then of what value are they? Of course, the fundamental idea is not to be outdone by a rival even if you do lose the profits on a day’s business. The idea is not good business. It is well enough to keep your eyes on your competitors, but it is never wise to utterly ignore the profit side of the ledger because some other fellow is willing to forget there are such things as profits. In any business it is necessary for the dealer to make a_ reasonable profit, and the buying public is aware of the fact. Then, why is it some re- tailers will persist in trying to sell goods below cost merely to gratify a sense of rivalry? If a competitor wants to sacrifice his merchandise and his profits at the same time, let nim do so. He will get tired of it in time and the bargain hunters, who may have crowded his store when they could get something for nothing, will cease to come when the tempting prices are no longer used as a bait. Endeavor to popularize your establishment by some more enduring method than ruination prices. For in- stance, have your store known as the one where clerks are always polite and attentive, where things are never mis- represented, where the man who wants a collar button receives as much atten- tion as the one who purchases an ex- pensive suit, and where, if a purchase is made, the buyer feels that his trade is really valued. Let it be known that you will gladly make an exchange or refund the buyer’s money in case he is not satisfied, and, in fact, have your customers know that you are in trade to cater to their wants, and you will be doing business long after the price cut- ter has taken advantage of the bank- ruptcy act and is remembered only for his folly.—Apparel Gazette. —___~> 2. __ Pillsbury’s Recipe for Success. John S. Pillsbury, founder of the Pills- bury flouring interests at Minneapolis, when asked to give the secret of the large measure of success which he has achieved, itemized the ingredients as follows: 1. Have a definite object in view. Having this object, study it closely and continuously on all sides. Day by day enlarge your own horizon by reading. 2. Good judgment is imperative; study men’s failures no less than their successes. Be polite to all men, no matter how great the provocation to be other- wise ; good manners are indispensable. 4. Earn your money before you spend it; success can not come to the man who does not live within his means. 5. Turn your glass down at the ban- quet; drink no intoxicating liquors of any kind as a beverage. 6. Keep your personal habits pure; keep good company and see that the company is good before you keep it. 7. Avoid temptation; if you see it coming, don’t invite it on, but run from it. 8. Be kind to those in trouble; if you can’t help them with money, give them a helpful word, anyway. g. Never speak evil of any one. 10. Save when you are young and spend when you are old. 11. Duty, truth and honor yield the greatest satisfaction; be absolutely hon- est in your dealings with all men. 2» ___ You Will Never Be Sorry For living a pure life. For doing your level best. For looking before leaping. For being kind to the poor. For hearing before judging. For thinking before speaking. For harboring clean thoughts. For standing by your principles. For stopping your ears to gossip. For being generous to an enemy. For being courteous to all. For asking pardon when in error. For being honest in business dealings. gg giving an unfortunate person a iit. _ For promptness in keeping your prom- ises. For putting the best meaning on the acts of others. GAS READING LAMPS No wick, no oil, no trouble—always ready. A Gas Reading Lamp is the most satisfactory kind to use. A complete lamp including tubing and genuine Welsbach Mantles and Wels- bach lamps as low as $3. Suitable for offices and stores as well. GRAND RAPIDS GAS LIGHT CO., ’ Pearl and Ottawa Sts. The Lamp from a Hygienic Standpoint. From an editorial in the New York Journal of Health, March 1, 1901. Recently the editorial management of the New York Journal of Health made a series of exhaustive scientific experiments with a score or more of the leading lamps offered for sale with a view to determining their effects upon the optic nerves, their inclination to fatigue the eyes, and, in fact, the rela- tive advantages or disadvantages of each. Having concluded such exami- nation we are in a position to make an unbiased report which will be of service to every housekeeper who desires to protect the eyesight and health of every- one in the home. Our investigations showed conclusively that the lamp offered by the Pentone Gas Lamp Com- pany, of Grand Rapids, Michigan, more fully meets all hygienic requirements than does any other iamp coming under our observation, and its superiority in every health feature has been so thor- oughly demonstrated that we have no hesitation in assigning it to a position of pre-eminence. While affording a clear, steady and brilliant flame the Pentone gas lamp does not dazzle the eyes aS is so commonly the case with other lamps, and one can read or study longer without any symptoms of eye- strain than was found to be possible with any of the other lights. Again, no offensive or unhealthful odors come from this lamp, it can not possibly ex- plode, and is, indeed, thoroughly hy- gienic in every respect. We have frequently referred to the in- juries to eyesight caused by some of the extensively advertised mantle gas- lights, and condemned their use. All such dangers can be avoided by using the Pentone lamp, which is free from such objections. Pentone Gas Lamp Co., 240 S. Front St, Grand Rapids, Mich. Near Fulton St. Bridge. Bell phone W. 595. We want you to write us for any kind of boxes you need. Kalamazoo Paper Box Co., Kalamazoo, Mich. I= ex at | 3a ROU Tsao GE ANN AWAITE A POSTAL CARD (Suan wei a A) os A cy \F Xou Ane A 205 ek et, TWIS WILL INTEREST YOU, ITS a 50% PROFIT GETTER AND A TRADE " COMBINED -aw WER 2 Geo, A Corres }anutcrunens Aor, \Auosonw PAICHIGAN _ a> —_ es Headquarters for Merchants HOTEL GRACE European. In the heart of the city. Location opposite Post Office and Board of Trade in exact center of business district. Two hundred rooms at $1 per day and up- ward. Every room has hot and cold water and is heated by steam. C. C. COLLINS, Proprietor, Jackson Boulevard and Clark St. CHICAGO. CHOCOLATE AND COCOA Guaranteed Absolutely Pure. Direct from Manufacturer to Retailers. In localities where jobbers do not handle our line, we will sell direct to retailers in order to introduce our goods more thoroughly. Will you write today for descriptive circulars and special prices for trial orders? AMBROSIA CHOCOLATE CO., Milwaukee,’ Wis. If you do a Credit Business you can save time and money and have satisfied customers by using The Groceryman’s Envelope Account System No posting or troublesome passbooks. Write for sample of our Duplicating Salesbooks without Carbon Paper. F. E. BARR & CO., Battle Creek, Mich. Roast Your Own Coffee and make more profit than those who buy it roasted. That’s one reason why you should own a Perfection Coffee Roaster Will you let us tell you some more good reasons? A postal card will bring them. Milwaukee Gas Stove and Roaster Co. Milwaukee, Wis. samples on application. TRADESMAN COMPANY, D@OOQOQOODOES QODODOQDQDOOQDOOQOO P@©OQOQOQOOQOQOQDOOOE © SQHOGQODOGDDOQOOOQOQOOOE™ DOOQOQODOSDE QOOQOOOQOGOOSC| OEE @ FOUP Kinds of GOUpONn BOOKS = § are manufactured by us and all sold on the same basis, irrespective of size, shape or denomination. Free Grand Rapids, Mich. ° @QOCOOOE MICHIGAN TRADESMAN Devoted to the Best Interests of Business Men Published at the New Blodgett Building, Grand Rapids, by the TRADESMAN COMPANY One Dollar a Year, Payable in Advance. Advertising Rates on Application. Communications invited from practical business men. Correspondents must give their full names and addresses, not necessarily for pub- lication, but as a guarantee of good faith. Subscribers may have the mailing address of their papers changed as often as desired. No paper ocala, except at the option of the proprietor, until all ‘cae are paid. cae copies sent free to any address. Entered at the Grand Rapids Post Office as Second Class mail matter. When writing to any of our Advertisers, Please say that yot saw the advertise- ment in the Michigan Tradesman. E. A. STOWE, EpIrTor. WEDNESDAY, - - MARCH 13, 1901. STATE OF MICHIGAN County of Kent John DeBoer, being duly sworn, de- poses and says as follows: am pressman in the office of the Tradesman Company and have charge of the presses and folding machine in that establishment. I printed and folded 7,000 copies of the issue of March 6, Ig0I, and saw the edition mailed in the usual manner. And further deponent saith not. John DeBoer. Sworn and subscribed before me, a notary public in and for said county, this ninth day of March, Igor. Henry B. Fairchild, Notary Public in and for Kent County, Mich. ss. THE SMOOTH STRANGER. There is no more common subject for general ridicule than the unsophisti- cated countryman who falls into the hand of the city sharpers. The rural **Reuben’’ is made the butt of jokes in daily newspapers and he is a common topic for the pictorial humorists of the comic weeklies, and when the police court reports show up with their almost daily discomfiture of the hapless ‘‘hay- seeds’’ at the hands of the city swin- dlers, everybody is ready to repeat the threadbare adage that a sucker is born every minute in the year. But how about the city men who are supposed to have reached the height of shrewdness and are acquainted with all the tricks of those who practice sinful games? They are monuments of world- ly wisdom, the bankers and large mer- chants of cities, and yet they are as wax in the hands of the ‘‘smooth stranger. ’’ This individual always comes in the guise and garb of a man of business. He seems familiar with the phrases in vogue among financiers and can con- verse in the jargon of commerce. A few minutes spent in the private office of the capitalist or a brief conversation over the counter of the merchant are enough, and the pleasant visitor departs with his pockets full of money which was secured without his being required to show any credentials or to present an indorser. A local customer, before being granted credit, would have been required to put up collateral, or some other form of ap- proved security, but the ‘‘smooth stran- ger’’ goes through the marts of business, swindling right and left, touching only capitalists and prominent commercial concerns, and he, or some representative of his class, does this successfully every day, somewhere, and the depredations of these wonderful robbers are carried on from New York to San Francisco, and from Chicago to New Orleans, and seldom is any man of business too shrewd to be proof against their wiles. The ‘‘smooth stranger’’ is not a new- comer. He is as old as commerce it- self. He has operated in every age and every country, and the ill-gotten gains abstracted by him from his willing victims in all the vast period in which he has been operating would aggregate, if it were possible to take account of them, more millions than could be fig- ured up with nine places of numerals; and the business will still go on. The victims of these sinful games are not the blockheads and stupids of busi- ness. They are, on the contrary, the brightest, the shrewdest and the most successful men in trade and finance. The only explanation of their surrender to the wiles of the ‘‘smooth stranger’ is that they are hypnotized, mesmer- ized, for the hypnotic power was first brought to public attention by the Ger- man psychologist, Mesmer, and was for a long time called after him. The ability to hypnotize, to control the minds of others, to compel them to think and see and feel as the operator wills, is undoubted. Fortunately there are few who possess it, or at least know how to use it. Every successful confi- dence man or woman is, without douht, the possessor of more or less of that sort of power, and that is the secret of the ability so successfully exerted in swindling the sharpest and shrewdest business men in the country. When the country ‘‘joskin’’ falls into the hands of the first cheap swindler who accosts him on his arrival in the city, he is really no more a fit subject of rid- icule than is the big business man who is victimized by the ‘‘smooth stranger. ’’ It is precisely the same sort of trans- action, only different in degrees of ar- tistic skill and scientific method. That is all. We may all beware of the rascal who cheated us yesterday, but we have no security against the one who may come to-morrow. ee Grand Rapids now hasan opportunity to demonstrate how highly she values deep water transportation by voting to bond the city for $100,000 or more for the purpose of purchasing and Operating a dredge on Grand River. There is only about $22,000 available for further work on the River, which will give a five foot channel from Grand Rapids to Grand Haven. It will require at least eighteen months to obtain another ap- propriation from the Government and in the meantime it devolves upon Grand Rapids to keep the five foot channel open and also to enter upon the work of securing a ten foot channel for lake draft vessels. It is reported that the Southern Cali- fornia Fruit Exchange is trying the ex- periment of sending a messenger with every trainload of oranges shipped to the East. The messenger is supposed to attend to the icing of the cars, watch the temperature carefully, and cO-oper- ate with the distributing agents at des- tination in disposing of the fruit. A number of vegetable associations in the South will adopt the same method this season. Strawberry growers are going to practice it to some extent. a em sain A cigarette bill which has found favor in the North Dakota House provide that all packages of cigarettes sold in the State shall be ornamented with a skull and crossbones, and the ‘‘poison’’ printed in red ink, word SOCIALISTIC PHILOSOPHY. Socialistic philosophy is as old as hu- man society. Plato and others of the most eminent of the Greeks wrote vol- uminously about it; but their theories, which were extremely elaborate and proposed equality of rights and prop- erty, and even a community of prop- erty and women, could never be put in operation, because, in the first place, no governing power could be found that was sufficiently honest and sufficiently devoted to the common interest to be intrusted with the care of all the com- munity property and rights. In the next place, there has never been a time when the owners of prop- erty were willing to give up their pos- sessions to those who had nothing, nor could they see any justice in being re- quired to surrender the results of their labor, or of their superior intelligence, to the loafer and the drone. It follows that, if no governing power sufficiently honest and faithful to the public trust has been found to control and operate a national social system, and that has been the experience of the human race ever since there has been any record of it, the prospect of any early accomplish- ing of such a consummation must be held as extremely remote, and for the present impossible. As to intrusting the division of wealth, and the distri- bution of the burdens of labor to the people at large, that would result mere- ly in wresting property and power from one class to give it to another. Mob rule can not be expected to be either equitable or unselfish. {t is true that the United States Gov- ernment could take control of the rail- roads and telegraphs by paying the present owners for them; but that would not go very far in satisfying those classes whose chief complaint is the amassing by individuals of great pri- vate wealth and using of it, not only to live in luxury, while many others are ground down by poverty, but also to employ it to control great industries. It is not the fact that the railways and the manufacture of most articles of con- sumption are controlled by private par- ties that has aroused a strong spirit of opposition to capitalists. It isthe un- equal distribution of wealth. Take the article of petroleum. All the millions of people who do not live in cities use oil for all the purposes of lighting. Oil has never been so cheap as since it has been controlled by a monopoly. No- body complains of the cost of this neces- sary because it is to be had everywhere at reasonably low prices. What has aroused the general indignation is that a few men have gotten control ofa great treasure which God created and stored up in the earth for the general welfare and that those few men have used their opportunity to accumulate the vastest wealth that has ever fallen to the same number of individuals. The entire problem of socialistic phil- osophy is how to divide equally among all the people the entire wealth that ex- ists and the burden of creating and car- ing for it. That philosophers in every age have speculated upon it is true, but that they could never find the means to put it in practice is also true, and it has been this impossibility in every age that has aroused the people to bloody revolutions against property and _privil- ege. There have been many such revo- lutions, at least two of them in France in the last century, but none of them have been successful in making the in- dividuals of a population all equal in wealth, position and influence. Such equality is impossible, because God, in the first place, has not made all men, and not even all the members of a sin- gle family, equal morally, intellectually or physically. The true democratic idea, the basic principle involved in the doctrines of the republican and democratic parties, is that every individual should have an equal opportunity to do his best with such talents or means as he may possess. This is all the equality that can be pos- sible in any practicable system of hu- man politics. The true democratic sys- tem demands that those who have the means shall bear the burden of govern- ment in due proportion, and al! goy- ernments will have to be reformed upon that basis. The man who hasan annual income of a million dollars should be required to pay one million times more of the taxes than is assessed to the man who has an income of only one dollar. Such a scheme is practicable, because it is equitable; but the idea of seizing on all private property and dividing it among the mob would be precisely the contrary. Every form of government requires the highest degree of honesty to admin- ister it fairly, but a government which would undertake to control and admin- ister all the public and private property in the nation would have a greater re- sponsibility than was ever imposed on a governing power on the globe, and then who would watch the government and insure its honesty? Micro ENVIED BY AN EMPEROR. The cable brings under the ocean an interesting incident that is said to have happened in Vienna a few days ago. Emperor Francis Joseph visited a work- ingmen’s restaurant and partook of a six cent lunch served there. He is said to have sat at the same table with a laborer, who, in response to questions, related the simple way in which he lived. The Emperor listened with ap- parent interest and then feelingly re- marked, ‘‘Oh, how 1 envy you!’’ Doubtless it was difficult for the laborer to understand why the Emperor should regard him with envy. Very likely he could justify himself in envying the Emperor and would very gladly change places with him. That, of course, could not be. Fate permits no exchange of places, whether king or subject desires it. The Emperor of Austria is an old man. His people are in a turbulent state. But for his personal influence a revolution might occur. The riotous Scenes that are continually being enacted in the Reichsrath must one day culminate in chaos. It is not therefore altogether strange that the Emperor en- vies the lot of the poorest laborer in his land. ‘* Uneasy lies the head that wears a crown,’’ is an old saying and the his- tory of every ruler affirms its truth. Younger and happier monarchs than Francis Joseph have uttered laments exactly like his. It is human nature always to wish for a different station than that to which one is born or has attained. Not always does it find ex-- pression in words, but always its exist- ence is betrayed. There seems a vast gulf between the Emperor and the la- borer. Really they are not far apart. The things that are essential in life are the simple things. The simplest lives are the happiest. All can not live sim- ply. Some are compelled to accept com- plex conditions. The more honors men have, the more burdens they must bear. If each knew the other's opinion of his lot, envy would rarely be excited, MICHIGAN TRADESMAN 9 THE STAR OF BETHLEHEM. Some weeks ago a new Star was no- ticed by the astronomers in the constel- lation of Perseus, one of the star groups in the sky of the Northern Hemisphere. This newcomer in the heavens was of small magnitude; but the fact that it had made its appearance in a spot where previously there was no such lum- inary gave it considerable consequence in the eyes of the professional star- gazers. It is worth while to mention that the sky has been carefully mapped and the location of the more important heavenly bodies is well known, and, therefore, when some object for the first time presents itself in the field of view, it is pretty apt to be seen by some of the vigilant sentinels in the watch tow- ers of the astronomical observatories. Every clear night there are hundreds of telescopes, big and little, pointed heavenward, engaged in scanning the various objects in the field of view, and, while in the entire concave of the skies some six thousand stars are vis- ible to the unassisted eye, the telescopes have revealed the presence of millions whose light is too dim to disclose them to ordinary vision. The appearance of new stars, while not of common occurrence, is by no means unknown. These bodies come and go, much as do the comets, and probably are subject to movements of rotation which bring them in view of our earth and subsequently remove them out of sight of the most powerful teles- copes. Then there are variable stars, which wax and wane, but never disap- pear. The most remarkable of these is Algol, a star of the second magnitude, in the constellation of Perseus, the one in which the newcomer has appeared. Algol can change the degree of its light from the second to the fourth magni- tude in a very few hours and then re- gain in the same period its former bril- liancy, so that it was declared by the Arabian astronomers, who gave it its name, to be the eye of some mighty de- mon of the celestial dome, winking in malicious glee at the people of our earth. The new-comer is apparently nota variable star, but a transient visitor to our view. The most famous of all the transient stars is the one discovered by Tycho Brahe, the Danish astronomer, in the fall of 1573. It appeared in the constellation of Cassiopeia and rapidly grew brighter until it reached the luster of Jupiter and Venus at their best, and remained in sight for two years, when it gradually disappeared. It was be- lieved by many to have been the bright star which warned the wise men in the Far East and led them to Bethlehem on the occasion of the nativity of Christ. The interest in that circumstance is re- called, if not revived, by the announce- ment that the new star in Perseus is the Star of Bethlchem. Lieutenant C. A. L. Totten, late of the United States Army and for some time a professor in Yale University, a mathematician and astronomer, has written voluminously in interpreting the scriptural prophecies concerning future events, and has produced curious and interesting minglings of mathemathics and mantology. In regard to the new luminary in the group of Perseus Prof. Totten declares his belief that the visit- or in question is the Star of Bethlehem. He says: The new star was on the meridian at midnight when the great pyramid was built. That was when its meridian, which is that of the Pleiades, was the autumnal equinoctial colure, about 2170 B. C., and that constellation marked the dawn of the Pleiadeic cycle of some 25,827 years’ duration. Both astrologists and astronomers and the magi of many other classes of prophets and prognostic scientists have been on the watch for such a phenom- enon as this for the last twelve years, but chiefly have they been looking for the reappearance of the so-called Star of Bethlehem, which is said to have been seen last in the days of Tycho Brahe. It is notable that the period of the present star may fit both the date of the Tycho Brahe and that of the visit of the magi to Bethlehem 1,902 years ago, for 1,902 divided by six yields 317 years, which is just about the interval required for its periodic outbreak, which period, if assignable, puts the star in active op- eration in the springs of 2 B. C., 316, 633, 950, 1267, 1584 and igol A. D. Tycho Brahe was born in 1546, and did not die until 1601. This star is not at all a thing of the supernatural. It may fade out just as quickly as it came into the camera. But its lesson wili be all the more significant if so, because then it will prove how quickly an entire universe, perhaps a solar one, can be set at naught. The sign is in the sky, and the inspiration tells us as of old that the heavens shall melt with fervent heat. Astronomers have paid great atten- tion, from a scientific point of view, in trying to explain the mystery of the star which led the wise men or magi out of some Far Eastern country to the Syrian village where the Lord was first made manifest in human form and they have generally agreed that no celestial phe- nomenon known in science could have fulfilled the requirements possessed by the star of the nativity, and that, there- fore, the luminous body which appeared to and led the magi was a special ap- parition. The astrologers claim that the movements and positions of the heaven- ly bodies were capable of giving full and accurate information to the wise men of the East, and that they had known for a long period in advance what was to occur and where. To the uninformed on the subject, speculation is vain; but the mystery which veils the subject, and the momentous event with which it was connected, makes the Star of Bethlehem an object of peculiar in- terest. In most sections where rural delivery has been inaugurated it has been wel- comed as the greatest possible benefit the Government could confer, but there are communities in which the system has been condemned as a positive dam- age to business interests. The proof, to be sure, has not been couclusive, but the statements have nevertheless been made. It is claimed that farmers do not go to town so often where they have free mail delivery and that, in conse- quence, the merchants at postoffice points suffer a loss of business. It is not likely that any legitimate business suffers in this way. Farmers may not so often visit the villages near them, but their real wants are just as many and they must spend just as much to gratify them. The man who readsa daily newspaper and who has messages from the outside world every day isa livelier man than one who does not. He has more interests and more wants. He has a desire to see and experience the things which are daily being brought to his attention. Free delivery is just as good for the man in the coun- try as for the man inthe city. There can be no doubt that the system has come to stay and that every year will see it extended over more territory. Meet your bills promptly and make your collections with equal promptness. A FAIR POINTER. An extract taken from a recent pri- vate letter from Colorado reads: ‘‘One of our big mining brokers ‘went broke’ this week and probably lost half a mil- lion. With the crash I was pinched for nearly seven hundred. ‘Only that and nothing more.’ ’’ It would not sound like the voice of friendship, but there could be no friendlier wish than that every dollar of the mining stock gambler had gone with the half million and that he had been obliged again to begin with pick and spade to get upon his financial feet. More and more is the gain-getting world becoming unsatisfied with the slow, plodding, honest way of earning a dollar, saving as much of it as_ circum- stances allow and so, by contentedly working, frugally living and shunning excesses and the moral, mental and physical ills of lawless extravagance, live to a hale old age and die a death that Heaven is always glad to record. The world looks with uncharitable eyes upon the victim of these mining speculations. They are too common to excite muck comment. The man who indulges in that sort of enterprise knows when he undertakes it what the end is likely to be. What is the use, it asks, in wasting sympathy on a man who de- liberately and persistently toils for his own destruction? None better than he knows the small percentage of those who come out of such ventures with fly- ing colors. Every fact and every condi- tion is against it and when, in spite of advice, in spite of warning, he deliber- ately empties his bucketful of hard- earned cash into the rathole of specula- tion and finds later not only that the money has been hopelessly thrown away, but that his bucketful has had a tend- ency to undermine the rat-hole, the fool has only his own reflections to comfort him—unless he can find a little ccn- soling balm in the jeers of by-standers who urge him to size himself up and report ! The real mischief is by no means here, however. This man is one of many. Let him take his place in line and be lively about it or the next will scrape his heels. The harm comes in the baneful influence which makes it- self felt on the legitimate business of the country and those engaged in it. ‘The whole system is too slow. It takes too long to realize. Time is money and modern business methods do not take this enough into account. All this talk of laying a good foundation is non- sense. What’s the use of any founda- tion? It is only a question of yes or no. I'll bet you the Rising Sun stock will be out of sight to-morrow. Take me? No? You're no business man, it’s easy to see that. What you want to do is to go out into the country and drive oxen or pick stones!’’ The man of age and experienece can stand that sort of stuff and resent it ifit becomes too personal, but the boy who is trying on his armor is not equal to it. If that schoolmate of his who at school was too dull to win respect can come out of a deal $50 or $75 ahead why can not he, who was a successful schoolboy, do the same thing? Itis risky, of course, but he came out ahead and what boy has done boy can do. He’ll try it any- way. If one wins it is a great deal bet- ter than bothering the storekeeper for 50 cent jobs. That takes all day and it’s tough work at that. All you have to do is to sit around the exchange awhile and smoke. Human nature remains un- changed and the boy, like the man, shuns the hard when he can. He hates confinement. He dislikes work on gen- eral principles and he wants to work only at the highest wages. The other boy gets along, so can he. The logic is easy and incontrovertible. He begins studying the market and listens to the talk. This stock goes up and that goes down and they tell him why. Fora while he deals in imaginary stocks, then he wonders if certain ones the names of which have attracted him will go up or down. One day he makes a bet with himself that they will go up and up they go. He holds on then, sells and the next day they tumble. That the whole was a make-believe is little to the purpose. The supposition is repeated and one sad day when he has a little spare change in his pocket the maiden venture is made and the lane with but one ending is entered. That was the venture, ten to one, and the whole story of the break that has ended in the loss of half a million. The inevitable ‘‘What’s to be done about it?’’ remains unanswered. No- body cares for the broker and his half million, if he ever had that sum, but a great many care, and care very much, indeed, about the boys and the young men who get ‘‘pinched’’ out of $700, or even 7 cents, in this kind of gaming. It is only necessary to be observant to get pretty fair glimpses of what is go- ing on. Daily talk is punctuated with the prevailing idea and even the school girls emphasize what they are saying with the dollar they are ready to bet. Boys whose weekly wages amount to six dollars bet five of it many times during the day, and the clerk at the billiard table in the evening never risks less than ten. Time and occasion—and where is either wanting?—will see that the amount is duly increased, so that from childhood up, in theory and in practice, we are getting to be—if we are not already—the nation most given to betting on the face of the earth. Without stopping to ask where the end will be,it is better to put the brakes on all along the line. The home isa good place to begin, the store is a bet- ter one and society the best of all. Club life can do much if it will to avert the impending evil and middle life,by some considerable self-restraint, may act on the principle of a ‘‘back fire.”’ Any- thing will be a check and the reaction can not begin a minute too soon. No man should be elevated to any office unless he be found competent. lf Gunner Morgan be an applicant for promotion, under the law he will have to be subjected to such examination as will test his ability and fitness for the position to which the law allows him to aspire. Whether the candidate be a cadet from the Naval Academy, ora graduate from the forecastle, or a civilian who has no connection with the naval service, the one consideration of fitness alone is to be regarded. What is wanted is capability and courage on the deck of a warship. These being ob- tained, nothing more is required. A new tea company, influenced by Dr. Shephard’s success, has just bought 6,000 acres of land in Colleton county, S. C., intending to raise tea for the market. The company paid $20,000 for the land, and will plant but 100 acres this season, as it is now rather late to begin the preparation of the ground. Next year over 5,000 acres will be planted, and the output is expected to exceed 300,000 pounds. oe ae 10 MICHIGAN TRADESMAN Window Dressing Photographing Show Windows— Danger from Fire. Not long ago one of the most eminent photographers of the country, who makes a specialty of stage photographs, was describing to us the precautions that he took in photographing window exhibits. He said: ‘The work is almost as diffi- cult as any that I am ever called on to do. In the first place I have to study the window, its location and the char- acter of goods displayed, so as to deter- mine at what time of the day the light for photographing is most favorable. That is, I try to fix upon the hour (gen- erally in the morning) when the light shines through the pane of glass with the least reflection from its surface. Then I have to study the angle and _lo- cation from which come the rays of light that at that hour would be reflected from the surface of the glass. If mir- rors are used in the window backing, this complicates the problem still further. After I have decided upon all these things I have large screens of black cloth made and set up outside the window in such a way as to cut off ali rays of light, from both sides and front, that strike the window at such angles as to cause reflections. Sometimes | have to build large screens, at other times I attach the ends of large sheets of black cloth to long poles which can be moved about so as to shut off the light. Sometimes I have to make scaffolding twenty feet in height to form screens that shall be large enough to in- tercept the rays of light that cause the reflection. But in general I find that curtains of black cotton cloth attached to the ends of poles and held properly by men are sufficient for the purpose. If a window is photographed at night it must be treated as a stage is treated. The lights in the window must be turned out and the picture taken from lights in front, or the lights themselves in the window must be invisible. I never like to photograph a shop window. Stage pictures are more satisfactory and agreeable subjects, difficult as they are.’’ If such an artist can speak in this way of a branch of his work the amateur can not take too much pains with his work. We might add, from the point of view of the engraver, that a large photo reduced to the size required gives a plate with more distinct outlines than a small photo does, unless it be very good. All this is of course in- ‘tended for the guidance of trimmers taking photos. If that scrap-book of yours is handy—the scrap-book in which you file away bits of useful information —cut this paragraph out and file it away where it can be got at readily. Then, when your next photo is about to be taken, read this over. It may save trouble. ee ee Every year a considerable number of serious fires are caused by the ignition of window draperies or articles on dis- f play. Frequently such a fire gets so good a start that it works havoc with a stock before it can be put out. The careful trimmer will never forget the danger of fire in his windows. Ifa win- dow is lighted by electricity it is im- portant that some competent person, if not the trimmer himself, should make frequent examinations of the wiring and lighting fixtures, so that it will be im- possible for fixtures to get into such shape that a fire can get a start from this source. Every Christmas we hear of some case where a window trimmed with holiday goods of inflammable char- acter has been ignited by exposed wires and considerable damage done before it was put out. If oil lamps are used in a window extra precautions should al- ways be taken. Leaky lamps not only spoil goods by dripping oil over them, but they are constantly liable to ex- plode and are in many cases a source of fearful danger. If a fire in a window trimmed with flimsy cotton goods, whether they are furnishing goods or clothing, gets well started, the fire may quickly cut off egress frum the store, thus endangering the lives of customers and salespeople. Cotton in any shape is one of the most inflammable of sub- stances and too much care can not be shown in guarding it from excessive heat. Instances are known where defect- ive window glass has acted as a burn- ing glass for the rays of the sun and fires have been started in this manner that were exceedingly mischievous. Of late years a number of preparations have been placed on the market for fire- proofing not only wood, but fabrics, and the trimmer who is in the habit of us- ing much light, inflammable stuff in his window trims would do well to look into the methods of fire-proofing fabrics as they are now applied by some com- panies organized for this purpose. If he himself or others could fire-proof the materials which he is constantly obliged to use in his windows the extra cost would probably be well worth the ex- penditure. Insurance companies regu- late their rates largely by consideration of the chance of a fire, and if they were satisfied that the chance of fires in show windows was so minimized that it amounted to little, or that improved methods were used for the prevention of fires, the effect on the insurance rates on stores where the windows occupy much space would be thoroughly appre- ciated by employers. In general, too, little attention is paid by the public to the prevention of fires and this is glar- ingly true of some window trims. Oil lamps and cotton batting in close con- junction are constantly seen in small places about Christmas time, and the marvel is that the number of casualties resulting from recklessness in the light- ing of windows is not greater than it is. The lights of a window, like its glass inclosure, should be as nearly perfect as possible. Considerations of beauty are purely secondary. Considerations of safety and profit require that they be of the best and safest make.—Apparel Gazette. ——_o2.__ Stuck to His Post. When it comes to a battle, a horse shows no fear of death, no sign of be- coming overcome by panic, in all the wild tumults of the battle’s roar. A horse in one of our batteries in the Mur- freesboro fight was hit by a piece of shell, which split his skull so that one side was loosened. The driver turned him loose, but when he saw the team he had worked with being driven back or ammunition he ran to his old place and galloped back with the rest. When an officer pushed him aside to have an- other horse put in, he gazed at the new one with a most sorrowful expression in his eyes. Then he seemed to realize that the battle was no more for him, and he walked away and lay down and died. The officer declared that it was a broken heart that killed him. ——_s2___ Friend of the Laboring Men. ‘‘Is this candidate you propose to bring out the laboring man’s friend?’’ ‘You bet. Why, the laboring men have been Supporting him for years, "’ TONPHPPN ENE NOTI NYE The Guarantee of Purity and Quality @—— in Baked Goods. Found on every pack- @e— ace of our goods. Good goods create a demand for them- selves. It is not so much what you make on one pound. It’s what you make in the year. FHPTPTP NONE NE NTDA ryyy _ = National Biscuit Co. oe Grand Rapids, Mich. FAM dbddbdsdbdsdsds a ST TT SS TS ESS ES TSEC ECCS UMMA Abd db dbdbdbdddbdddie Olney & Judson Grocer Co. Grand Rapids, Michigan ‘*The Big House”’ rggnoororey A Bright Lot of Busy Men GRAND RAPIDS FIXTURES CoO. Cigar Shipped Case. knocked One down. of First our class leaders. freight. No. 52. Discription: Oak, finished in light antique, rubbed oe pees. Made any length, 28 inches wide, 44 inches high. Write for illustrated catalogue and prices. © are now located two blocks south of Union Depot. Cor. Bartlett and South Ionia Streets, Grand Rapids, Mich f oe * y 4 » a b> a aol MICHIGAN TRADESMAN 11 The Meat Market Advantage of Plain Talk in Newspaper Advertising. L. J. Kramer, meat dealer at Elkader, Iowa, has sent me two samples of his ‘‘shop talk’’ advertisement. Limited space compels me to omit reproducing them, but I shall endeavor to so describe them as to give the reader a good idea of what they look like. They are two columns wide—just exactly the width of two of the columns you are now read- ing—and are five and_ three-quarter inches in depth. A solid black non- pareil border brings them out conspic- uously, showing that Mr. Kramer has an appreciation of the value of borders in advertisements. At the top are the words ‘‘shop talk,’’ set up in. letters three-quarters of an inch in depth. Under that is a rule running the width of the advertisement, and under the rule, in small letters, ‘‘Vol. 1. Pub- lished fortnightly in the interest of our business. No. 1."’ Under that is an- other double column rule. This gives the advertisement, as you no doubt have already pictured it in your mind’s eye, the appearance of a newspaper heading down to the place where the news com- mences. The ‘‘shop talk’’ advertisement then gets to business in single column, with a white space separating them, and which | think would be better employed if a thin rule were there. At the foot of the single column items is a double column cut, reading: ‘‘Kramer’s Yel- low Front Market, Elkader, Iowa.’’ No- tice, there is no street number, but there should be. Doubtless the Kramer mar- ket is very well known, but there are apt to be somewhere in the city persons who have no knowledge where _ the market is situated, and the knowledge should be imparted to them in the advertisement. Here are some news items taken from the first number of ‘*Shop Talk :’’ ‘‘We will use this space every other week totell you in a frank manner what we have to sell. ‘*We know we have a great many good things to eat, but we want you to know it. ‘It is surprising the amount of green vegetables consumed here during the winter season. We_ used to receive weekly shipments, now we get them twice a week, and it probably won’t be long before we'll be receiving them fresh every day. ‘*When you can get fresh green onions, lettuce and radishes at five cents a bunch, in midwinter, with zero weath- er outside—it isn’t any wonder so much is consumed. ‘*We'’ve made a good purchase on sauerkraut and have several barrels that we offer at $5 a barrel—$3 a half bar- rel—2o cents a gallon or 5 centsa quart. ‘‘In the meat line we have most any cut a buyer could wish for—all kinds of | ® meat all the time. ‘This week we're going to have some fresh Mississippi River fish—caught through the ice.’’ I rather like Mr. Kramer’s ‘‘Shop Talk’’ idea, and am not surprised to have him say the result has been bene- ficial. Good advertising is always making money for the advertiser, and this style of doing the work is worthy of imitation. But to have them come two weeks apart is certainly a drawback, for the chances are that before No. 1 of ‘‘Shop Talk’’ was two days old, Mr. Kramer thought of many items that were of more importance than the ones_ pub- lished. For instance, he _ probably wished he had edited his copy more carefully, especially in the item speak- ing about meat, wherein he says: ‘‘We have most any cut a buyer could wish for.’’ I have no doubt that the Kramer market carries every cut of meat and not ‘‘most any cut.’’ However, the fact must be considered that it was the first issue of ‘‘Shop Talk,’’ and few publi- cations reach anything like perfection at the first effort. The second ‘‘Shop Talk’’ advertisement is the same in appearance as the first, but no items are carried over from the first. The news is all fresh. Here is some of it: ‘Our stock of fresh fish this week consists of fresh water whitefish, her- ring, pike, trout and salt water smelts, cod and mackerel. The mackerel are beauties. *‘Whether it’s the result of our adver- tising or the good quality of our sauer- kraut that has sold so much of it the past two weeks—we don't know—but it is good kraut and 5 cents a quart moves it quickly. ‘*Cleaned pigs’ feet 3 cents apiece, 35 cents a dozen. ‘*We always have good cuts of corned beef on hand—lean or fat, just as you like it. **We charge Io cents apiece for smok- ing hams and shoulders for other parties —1io cents for curing—sugar cure. ‘“"We have been crowded with leaf lard orders for the past month or more, but are catching up now, and will prob- ably have all present orders filled by next week.’’ I think this is an improvement over the first batch of items. I think also that the Kramers have hit upon a _ good thing, and that their ‘‘Shop Talk’’ method of talking to consumers will find many imitators throughout the country.—Jonathan Price in Butchers’ Advocate. 0 Meat Dealer Sued by two Girls. Two young girls have commenced suit against Fred Wolferman, proprietor of a market on Walnut street, Kansas City, Mo., for $10,000 damages each, alleging that they were slandered and assaulted by a clerk in the store. The two young women went into Wolferman’s store on January 26 last, they say in their peti- tions, bought some meat and paid for it, they allege, in the presence of the clerk against whom they complain. At Twelfth and Walnut streets, they say, the clerk caught up with them, after pursuing them from the store, and ac- cused them of stealing the meat. He took them back to the store, but the plaintiffs say they were soon released. Their embarrassment and disgrace are valued at $20,000. os New Kind of Woman. ‘Charley, dear,’’ said young Mrs. Torkins, ‘‘I’m not going to scold you a bit about the money you lost on the election. ’’ ‘*That’s very good of you.”’ ‘No; it’s a relief to think you had a ood time with it, instead of my wast- ing it, as I might have done, ona new dress or a grocery bill or something like that.’’ > 2. Wasn’t in the Mood. ‘‘I thought you intended to preach on the evils of profanity this morning,’’ said the minister's wife, after the ser- mon. ‘‘Why did you change your mind?’’ ‘‘Il dropped my collar button while dressing for church, my dear, and | didn’t feel that I could conscientiously do the subject justice.’’ —__~»> 2. _____ After he has been married three years the average man can fool his wife as easily as he used to fool his mother. GRATITUDE DIAMOND CRYSTAL Is said to be a lively expectation of future favors. have some grateful customers that will be more grate- ful and more watchful of your store if you introduce Diamonp Crystat Satt—‘‘the salt that’s all salt.’’ It is the only thoroughly healthful table salt; the only perfect dairy salt. SALT There is solid satisfaction for the purchaser in every ounce of DiaMonp CrystaL Sar and its purity and cleanliness are a standing advertisement for the grocer who handles it. Get the people into the habit of look- ing to you for the best things in the trade. Can we send you our salt booklet? DIAMOND CRYSTAL SALT CO. ST. CLAIR, MICHIGAN OOOO00OS 0000606000000606 06000060 00006066 00000000 ee 00000000 0000 000S COSOOOOOSOOOOLOS OOOO OOOS OOOOOOOO THE IMPROVED WELSBACH HYDRO-CARBON (GASOLENE) No odor, no dirt, no smoke, no wicks. Times Cheaper than Kerosene and to give 3 Times More Light. Made in 6 different designs, suitable for home, store, hall and church. Our guarantee means satisfaction or money refunded. ready sale of these lamps. Guaranteed to be 5 AGENTS—There is positively nothing that commands the Enormous quantities are being sold by dealers throughout the United States. Write for Illustrated Catalogue and Special Prices to A. T. KNOWLSON 233-235 Griswold St., Detroit, Mich. (Conducting Michigan Supply Depot for Welsbach Company.) GOOOOOOO OH0000000 600000006 90000000 IIR Higa EV (ai ESL SSS 12 MICHIGAN TRADESMAN Possibilities Open to the Expert Foot Fitter. Why do some clerks receive such large salaries compared with others? This is a problem which puzzles many, but which a little investigation will solve. When you see a clerk com- ing in leisurely in the morning, taking perhaps twenty minutes to arrange his necktie and hair, he can hardly be classed among the hustlers. He stands an excellent chance of displacement, or else, perhaps, is receiving very small pay. The more ‘‘resource’’ a clerk has, the greater his value. The man who fre- quently “‘turns over’’ a customer or lets him go has abundant room for improve- ment. Customers should be suited through honest ingenuity and exertion. Here is a case in point: A salesman was waiting on a woman who wanted a pair of blue shoes for her baby. He had gold, red, bronze and any other colored shoes, but no blue ones. He simply remarked politely, ‘‘We have no blue shoes in stock.’” That was a very easy thing to do. There were only seven words in the sentence, and the clerk did not exert himself to use a particle of gray matter. He adjusted his cravat, and, after the customer had stepped aside, he leaned wearily against a con- venient post. But the customer was intercepted by another clerk who had overheard the conversation. The second man stepped up promptly, remarking that he had seen a few pairs of biue shoes on the previous day which were mixed up with the others, and if she would wait a mo- ment he would try and find a pair. She heaved a sigh of relief and her counte- nance showed that a grateful feeling had come into her heart that a sales- man should take so much pains to please her. As it happened, he did not find any shoes of the required color, but she appreciated the attention all the same. And, while he was skirmishing around among the boxes trying to please this woman, a pair of men’s kip boots caught her eye and she asked the price, Saying that she had a colored boy work- ing at her place who had been wanting a pair like those. Accordingly, she bought a pair of kip boots instead of a pair of infant’s blue shoes. The first clerk was too tired to bother much with her. The second man was alive, took an interest in the customer and made a good sale. The foregoing is an indication of how a clerk makes himself valuable to his employers. It is not so much what he Says to the customer that makes the sale. It is the way in which it is said and the disposition of the clerk to take a little trouble to please. If more clerks would take a real interest in cus- tomers, they would have more of them, and the larger personal following a clerk has the more value he is to his em- ployer. We published some time ago an ar- ticle from a St. Louis salesman, stating that he knew a shoe clerk in St. Louis who received a salary of $60 per week, This was disputed in another article, written by ‘‘Uno,’’ of New York, who said he had lived in St. Louis, and did not believe a salary anywhete near that amount was ever paid. We do not wonder that ‘‘Uno’’ was incredulous, for the statement seemed mythical, but the writer knows positive- ly that this is a fact. The party referred to actually received $60 a week for sell- ing shoes at retail. After he left the concern by whom he was employed at that time he engaged with another tirm, and hired a clerk, paying him out of his own pocket, to do nothing but as- sist him in waiting on his personal trade. This man built up a trade in St. Louis that was something remarkable. He has since returned to the services of the dealer from whom he formerly re- ceived the salary of $60 per week. What his compensation is at present we are not informed. We simply cite this in- stance to show the possibilities that are open to an expert ‘‘foot fitter,’’ if he is engaged with an up-to-date firm and is determined to do his best. There are many little points that a valuable clerk will think of that an in- attentive man, whose mind is continu- ously *‘wool gathering,’’ will never dream of. There was a case the other day, for instance, which came to our attention, that showed quick thought. A customer came in fora pair of arctics. He wore a No. 6 shoe. The clerk showed him a pair at $1.75, but the man had only $1.50. As the arctics cost $1.60, they could not trade. The first clerk was at the end of the rope. Another, but watchful, salesman stopped the customer as he was going out and told him he thought he could find a pair of sample arctics at $1.50 that would fit. Accordingly, he brought out a pair of woman’s arctics—No. 8— at $1.50, and a sale was effected at once. Help your customer on with the old shoe in case you are to wrap up the new ones. Be attentive. Everybody likes to be treated right, and little courtesies cost nothing. Be generous with them. People remember a clerk when he is attentive, and they never look a second time for a clerk who has slighted them. Have some neat cards bearing your name, give them to cus- tomers, and if you treat them right it will not be long before you will have a good trade looking for you. It is much more pleasant to have acquaintances to wait upon than strangers. You have their confidence. They do not doubt your word. When you tell them any- thing, they take it for granted. Many times in this way you will be able to make an extra sale. There are always some “‘broken lines’’ that the firm would be pleased to be rid of, and by keeping sposted as to just where these goods are situated you can introduce them, and you will find that your cus- tomers will be more interested than if they were shown by a perfect stranger. Oftentimes you will be able to sell a pair of slippers, after selling a pair of shoes that have been reduced. You know the size wanted, so if you will in- troduce them in a nice way you will find that in the course of a little while you will get rid of many pairs that otherwise would become rusty on the shelves. Keep posted on the goods displayed in windows, so that when a customer asks for a certain style you can get it quickly, without going to two or three other clerks to find out just where such a shoe is kept. People do not like to trade with green clerks, Keep posted as to where stock is kept, and things will go much more pleasantly for you. Do not ever think you know it all. That spoils many clerks. They get too bright. They may be brazen enough sometimes to make a sale where a gen- tlemanly clerk might not in that certain instance, but these ‘‘smart alecks’’ get plenty of rebuffs and make no friends. Clerks should always be as neat and as pleasant as possible. Do not let your —— get the best of you.—Shoe Re- tailer, How to Conduct a Shoe Department. ‘*How to Conduct a Shoe Department in a Department Store,*’ is a subject of great interest, and in most cases one which requires more time and consider- ation than are usually given to the ar- ranging of shoe stocks in the average department store. My experience in this connection has firmly fixed in my mind several very important features that I consider essential to the welfare and success of such a department, the first and most important of which is the subject of location. My experience in this matter has been varied, and for that reason I am an ar- dent supporter of the theory that to con- duct a shoe department successfully it should be given the prominence of ground floor space. My reasons for this theory are that the average patron, whether transient or otherwise, knows that her wants in the dry goods line can be supplied in any such store, but many whose wants do not take them beyond the first floor have no way of knowing that they can also be supplied with footwear, for the rea- son that this department is usually put off at one side in some secluded spot on the second or third floor or, worse still, in the basement. In such case they must go upon a tour of inspection. Very few will do this, especially if they have their mind made up regarding their wants and purchases. If, however, the shoe stock is given the prominence stated, with a reasonable amount of window display, it would not only at- tract transients, but have a tendency to make a transient a steady or regular patron by reason of convenience. In brief, I maintain that a shoe stock in a department store to be successful must be conducted along the line of a well conducted shoe store. While I am advocating ground floor space for this department, it is true that we are not now acting on this theory, which is due to the pressure for room needed in other departments of our Steady growing business. We have, however, in the past had the experience and know that the successful building up of our shoe trade is due to the prom- inence of this department in the past, where we succeeded in making regular patrons of trade that would otherwise have remained transients. A still further argument in favor of prominence and ground floor space is that a great many people, especially the male sex, regard the department store as one given to supplying the demand of the female sex exclusively, whereas, but a little more prominence in floor space and window display given up to the department will not only dispel this idea but will save the concern dol- lars otherwise spent in printers’ ink in its efforts to give this department what some other can gain without. To substantiate my theory I will here cite an instance in the case of one of the largest department stores in North- ern Ohio. This concern has been in business for nearly twenty years, start- ing very small and showing a steady growth until it has become a mammoth concern. While this store has shown a steady growth the shoe department has been declared a failure from the very beginning. At the outset the concern made what I declare a fatal mistake by placing the shoe stock in the rear por- tion of the second floor. It rested here but a short time and was transferred to the front portion of the third floor where a very small percentage of the firm’s patrons had occasion to visit. From the third floor it was transferred to the rear part of the first floor where it was hemmed in on all sides by men’s cloth- ing, men’s furnishings, and ladies’ cloaks. The basement where it was nec- essary to burn gas or electric light all day was then declared the proper place, together with the grocery or provision department. Right here I will venture the assertion that if with their next transfer they will place that department in the front sec- tion, ground floor, with a reasonable amount of room in the display window, it can be made to pay or earna good dividend. A practice in vogue with many depart- ment stores, and one which should be discouraged and discontinued, is that of an attempt to advertise the shoe depart- ment by means of displaying at the en trance or elsewhere a box or basket of cheap rubbers or some old shopkeepers. It is this practice which has left the impression with many people, especially the middle classes, that only a cheap class of goods are sold in shoe depart- ments of department stores, This style of advertising is good enough for your uncle whose trade mark is three balls displayed over the en- trance of his shop, and can be product- ive of only one result, viz. : Inviting a class of trade who are looking for some- thing for nothing. My motto is: Cater to the masses, shun the classes, and buy and sell that which serves you best. The meaning of this must not be mis- construed. In catering to the masses | Strive to keep a clean stock of goods at popular price. In shunning the classes | keep my stock free from novelties or fads, which in ninety-nine cases in every hundred are a loss by reason of odds and ends to he transferred to the bargain table. To buy and seli what serves you best is to look to the interest of your future with your trade as much as to your profits. Strive to sell what your trade will appreciate, and you will have no cheap table goods and many friends, An important feature which isneglected or discouraged by most managers of de- partment stores, and one which I regard as especially essential to success, is that of catering to the trade of the male sex. Such neglect is a mistake. It has been proven to my satisfaction that this branch of the business can be made a success, but to accomplish this you must be able to supply the demand and be up to date. To have the trade and good will of the head of the family is the cornerstone in the foundation upon which rests the success of many a_ busi- ness man. This branch also comes un- der the meaning of the masses, and must not be disregarded. In conclusion I will say that on the whole the success of a shoe department in a department store is but a matter of good business judgment on the part of its manager. Rules and methods may be adopted that can be practical in some cases, while in others they would work toa dis- advantage. One rule, however, which is essential in every weil conducted business, of which the shoe department is no exception, and that is neatness, convenience and comfort. Aim to leave a good impression with your patrons, and your reward will be their confidence sooner or later, but to allow a patron to leave the department in a dissatisfied State of mind will make a task doubly hard to regain it.—Frank H. Evans in Boot and Shoe Recorder, MICHIGAN TRADESMAN 18 TO THE TRADE Be Sure and Buy Our Double Wear Rubbers. Made in all Styles. ELIEVING that the con- sumers of Shoes and Rubbers are entitled to the very highest qualities they can procure, it is our constant aim to maintain the very best qualities obtainable and to keep our stock complete in every detail. We feel confident that our many customers fully appre- ciate our excellent goods, our prompt shipments and our low prices. We wish to express our hearty thanks to all for the many courtesies shown us and hope for a liberal con- tinuance of same. We are at your command. Geo. H. Reeder & Co., Grand Rapids, Mich. Full line Lycoming and Keystone Rubbers. Send for New Spring Catalogue of Leather Goods. ~ MICHIGAN TRADESMAN | Dry Goods Weekly Market Review of the Principal Staples. Staple Cottons—During the last six or eight days there have been a great many enquires for both heavy brown and colored cottons, and some of these have resulted in fairly good business. Agents for heavy brown cottons are rather curious to know just what the ultimate disposition of these goods will be. Whether it is all on account of the reviving trade with China, or of some- thing entirely different, seems to be un- certain. It is undoubtedly a fact that a big business would be immediately un- der way if sellers would consent to shade prices a trifle. Spot goods show considerable weakness, and the market for them is rather unsteady. Low grades of bleached cottons are weaker now than a week ago, and most of the makes are below 434¢ for 36-inch 64 Squares. Medium and finer grades show ~ a similiar condition, although to a smaller extent. Linings—Although there has been considerable improvement in the mar- ket for linings during the last ten days, prices continue irregular in all lines, practically, although reports are com- ing to hand that show some improve- ment in spots, and consequently a little more steadiness. The clothier is in a position to buy rather more freely at present, and has placed orders for cot- ton Italians, twills, Alberts, etc., in quite fair quantities. This increase, however, has not up to the present writ- ing meant any better prices. Prints and Ginghams—Printed fabrics show no particular change this week Over our report of a week ago. There has been about an average demand on the spot, and through the salesmen on the road. There has been some little business in narrow specialties in mix- tures of wool and silk effects, and some to the staples, but extends to the fancies, as well. Mesh underwear will at least duplicate its last year’s success, and the chances are that it will be even more popular. There is a good demand for athletic goods, especially sweaters, golf stockings and knit jackets. Mercerized underwear is liable to have a good run, but only in the higher grades, as the cheap grades wear very poorly, a few washings knocking them out. The high grades have had a good demand, and are made to take the place of silk un- derwear, Hosiery-—The cotton hosiery market is in a satisfactory, but not abnormally busy, condition. Prices are firm, about the same as last year’s, if anything a wee bit higher. Fancies are having a good run, while solid colors are not up to the mark. Wool hosiery can not be said to be in a flourishing condition. Although it has shown no decided weakness as yet, predictions are free that it can not be kept up to the mark. In some cases the prices are nominally the same as last year, but in reality the quality offered is better. Carpets—There seems to be no de- crease in the demand for % goods the past month, and jobbers claim that it is more on the increase than ever before. Many manufacturers continue to receive orders on these goods, and no doubt there will be a demand the remainder of the season. Wiltons seem to be do- ing well, and prices are well main- tained, although the improvement has not been so great as had been expected. On body Brussels there seems to be no call whatever, excepting where there have been big sales advertised. Prices remain firm on this line, and no doubt there will be an advance shortly. Smyrna Rugs—On these goods there seems to be very little change. Manu- facturers report a very good trade on this line, and have been very busy fill- ing orders, while others have not been foulard figure effects in indigo blues, etc. In staple varieties prints, indigo blues, mourning prints and chocolates are steady, but turkey reds and other quite so fortunate. — as>e2__ Interrupted the Game. ‘‘Jist wait till me an’ Hi finishes this game of checkers,’’ called out Silas reds have shown a little irregularity during the week. Checks and other Cornhill, proprietor of the Lonesome- ville grocery to the woman who had en- shirtings are quiet. The finer grades of printed figures in special finishes show a fair business, but without any special features. Prices remain Steady. Per- cales are quiet, and inclined to irregu- larity. Ginghams show no change, either in price or volume of business. Domets are irregular in both plain goods and fancies. Dress Goods—The dress goods market is in a transitory state. The Spring season is fading into the background, and the new {fall season is looming into view. The average manufacturer of wool and worsted dress goods is not sorry that the spring season is practical- ly a thing of the past, for in the main it has been an unproductive season for him, the return business being much smaller than agents had hoped for from the character of first orders, Wool and worsted fabrics are always more or less at a disadvantage in spring weights, and during the season now closing this fact has been especially apparent, the wash fabrics obtaining the best part of the business. The new fall season is not very well defined as yet, for the rea- son that the lines have come on the market in a desultory way, and the showings are scarcely complete. Underwear—The conditions of the knit goods market for spring show a very healthy tone. This refers not only tered. ‘But I’m in a hurry,’’ said the wom- an. ‘‘I want one of them red an’ white checked tablecloths, ’’ ‘‘Guess that'll break up the game then, Hi,’’ said Silas, as he pushed the checkers aside and gathered up the tablecloth on which they had been playing. ‘“You_ see,’’ he continued, turning to the woman, ‘‘I lost my checkerboard the other day, an’ Hi an’ me ‘lowed this tablecloth ’ud do fairly well for a substitute. Made ita little dirty, mebbe, but it’ll all come out in the warsh. Only one in the store. Sixty-three cents. Wrap ’er up?”’ ——————— >.> —_____ A Pertinent Question. She had long wanted a telephone in the house, but he positively refused to let her have one. She said: “If anything should happen to you, Harold, the first thing I should do would be to have a telephone put in.”’ ‘‘Well, you couldn’t reach me with it then, thank goodness !’’ “‘Not if I called hello?”’ ——_229.—___ Provided by the House. Several years ago an _ losco county man announced himself as a candidate for the Legislature. But you can't make a speech,’’ ob- jected a friend. i “‘Oh, that doesn’t make any differ- ence,’’ innocently responded the candi- date, ‘‘for the House always elects a speaker. ’’ NOTEWORTHY EVENT, Opening of Michigan’s Largest Dry Goods Store. The beautiful new building erected in Saginaw, Mich., for The Wm. Barie Dry Goods Establishment is now com- plete. This firm does a wholesale and retail business. The new building now gives them 67,300 square feet of floor space, which is more than that used by any other dry goods firm in this State. The grand opening takes place next Monday, Tuesday and Wednesday, Mar. 18, 19 and 20, afternoon and even- ing. The fixtures are all new and are the very finest that money could buy. These many new and novel store appliances will be well worth any merchant's time to see. The decorations for the opening will be very elaborate. There will be music, souvenirs and refreshments. The Barie Co. extends a cordial invi- tation through the Tradesman to all merchants and their families to attend, and assures you that you will be well taken care of by its 175 employes. —_>2.__ Why She Objected. ‘‘No, he didn't engage that stenog- rapher.’’ ‘*Why not?’’ ‘“Why, you see, when she answered his advertisement he wrote and asked about her qualifications, and she replied by sending him a photograph. ’’ **Well?’’ ‘Well, bis wife heard of it—and he didn’t engage her.’ 2st A farmer with a grain of common Sense won't expect to reap a good _har- vest if he is continually sowing wild oats. gross assorted in case $4.50 per case quality WARRANTED ONE YEAR. PRICE, 5 Cts. celuloid back warranted AMERICAN JEWELRY Co., TOWER BLOCK. n % @ are right. We know they will please you. WHoLrFsaLe Dry Goops ge ng |90] Don’t fail to see our line of Dimities, S we have as fine an assortment as We have them in all the leading colors, Prices range from 4% cents to 20 P. STEKETEE & SONS GRAND RAPIDS, MICH. Lawns and White Goods, any one would choose to and our prices cents the yard. Write for samples. GRAND Rapips, MIcu. Bode Br QQ 6 OO 24 6 bh a PPE PPIPPDPPPPEDDSbO ddd... RN ee ee ee er ae a i i ht More Shirt vw =~ ewe weweweueCUCee Waists Sabina ty baba br 44> 4 ty b> dp a> OF FFF FVVU VOUS So Babnda ddd 4 6 > b> 4 0. a NF FOG VV ESS This spring and summer promise to excel all previous ones in the sale of shirt waists. There were a season had reached the climax, but it is not So according to all Better assortments, ; better values at popular prices is what we ¢ claim for this season’s line. : at ours before placing your order. 4 Prices $4.50, $7.00 and $9.00 per doz. ‘ , , , , , q VOIGT, HERPOLSHEIMER & CO Wholesale Dry Goods, great many that thought last rVvVvVVVVVVy VCC UCCTC FFF POOP NISGOIDGGrAAF DG aa a il he it te present appearances. styles more varied and Take a look Grand Rapids, Mich. ‘s rm ‘sa a a ae MICHIGAN TRADESMAN 15 Clothing Hints for the Progressive Clothier. Glancing at the windows of a city re- tailer one is struck with the similarity of treatment given show cards by almost all writers. The present idea of em- bellishing the cards with pictures of actresses and other female figures clipped from magazines has been over- worked and a change would be agree- able to the window gazing public. I have often wondered why card writers do not appreciate the possibilities of il- lustrations containing only masculine figures. The artists who get up these drawings for the popular magazines are the best in the country and their work always shows attention to detail and a knowledge of the prevailing fads. 1 have before me a number of such illus- trations, two of which are particularly adaptable for this purpose. One isa full length figure of a young club man in conventional afternoon attire and the drawing and poise of the figure are per- fect. The frock coat hangs with the correct bell, and the modish silk hat, gloves and walking stick lend them- selves readily to the impression that the young man is returning from Easter service. The other picture shows a young fellow attired in outing flannels and yachting cap. The sailboat an- chored in the distance lends a touch of realism to the picture. Both these drawings and similar ones could be used to illustrate show cards and would be much more effective than the over- worked, scantily attired female. *k * * A Philadelphia men’s furnisher has hit upon a clever scheme for attracting the trade of college men and one which might be adopted by any retailer who is in a position to draw patronage from any large school or institution of learn- ing. The dealer in question has had a line of collars branded with the names of students who were on the university ball team last season and has made a decided hit with the college men, who are decidedly clannish. The scheme is a clever one and need not be confined particularly to collars. + + * Every once in a while some shrewd schemer evolves a clever idea for mak- ing money out of the country retailer without making any adequate returns. Such ideas as the trading stamp fake and similar premium schemes sound very plausible when explained by smooth-tongued solicitors, and a mer- chant can easily picture himself piling up untold wealth by simply adopting the idea of the philanthropic schemers. In practice, the retailer usually finds he has a white elephant on his hands, and for every one of these plans he tackles can generally charge up a few hundred dollars to profit and loss. If I were a retailer I should think twice before | went up against another man’s game. If a dealer confines his advertising ex- penditure to legitimate channels he will find that he can use all the money he cares to spend in this way and the result Pertinent _will be more satisfactory. * * x It is a mistake for the head of an es- tablishment to devote too much atten- tion to details. By this I don’t mean that a merchant should neglect essential features of his business or that he should ‘not be familiar with everything that goes on in and about the house. What I do mean is that he should not tie him- self down with detail work so that he has no time to devote to his cus- tomers. Many people like to do busi- ness with the proprietor of the store, and oftentimes a pleasant greeting when the customer enters will be the means of placing him in an agreeable frame of mind and go a long way toward making the work of the salesman easy. Upon the customer leaving, a word of fare- well, with an enquiry as to whether he has received satisfaction, will cause him to remember your store favorably. eS In a Pennsylvania town the local re- tailers have adopted a very sensible plan for overcoming outside competi- tion. Each merchant has secured cata- logues and price lists from the large mail order houses and these are dis- played prominently on the counters. Pur- chasers have their attention called to the fact that the mail order houses, while using some lines as leaders, in reality, when the cost of the freight and express charges are added to the bills, do not sell as low as do the home mer- chants. The latter offer to duplicate any article at the price quoted in the cata- logues. They are said to be well satis- fied with the workings of the plan so far.—Apparel Gazette. ——___>-2»—_ Interesting Facts for Buyers of Negligee Shirts. From the Apparel Gazette. Fashion tendencies are all well and good as text books from which to plan purchases in the higher grades of goods, but the practical wants of the masses are better criterions to go by in catering to the wants of the majority of buyers. In going over the tabulated advance orders of negligee shirts of a_ large manufacturer in Chicago, it was noticed that many of the representative and leading furnishers who had placed their orders had changed the words ‘‘plaited bosoms’’ to ‘‘plain bosoms’’ in the $9 lines and that the reverse was the fact in the better and best grades—the plain bosoms being ordered plaited. This change of orders will interest manufacturers who have not had the same experience and who have not carefully studied the situation. The fact that these changes did not come from any one locality indicates that the pref- erence for the plain bosom in a dollar shirt is not confined to any one com- munity, but is widespread. The assigned reason is that the plaited bosom is not what a man who wears a dollar shirt wants. It it not as serviceable, soils much easier and is not as comfortable or as cool as the plain bosom. Comfort and coolness are the essential characteristics of a negli- gee shirt. When the latter is sacrificed for the plaited bosom the shirt is one that soon soils from perspiration and means an expense in laundering that is partially eliminated by wearing the plain bosom shirt. In the better and best grades of goods the plaited bosoms now predominate in the tabulated list of orders from which the foregoing statement was made. The reason for this is said to be owing to the increasing popularity of the white negligee shirt, which looks best in the plaited bosom style. Wearers of a white negligee shirt are men who take no note of their laundry bills. They are patrons of the $2 and $2.50 grades of shirts. The white shirt in the dollar grade will not be a popular one ora safe in- vestment if the foregoing conclusions are correct and materialize when the negligee season opens. The reasons assigned are sensible and should weigh some in the mind of the buyer who is now planning his mid- summer purchase. The wants of locali- ties, however, differ, and what will sell in some stores is dead stock in others. For this reason the buyer must not overlook the prospects for his own stock by being entirely governed by what is intended to fit another locality. Odd Business of a Young Man. From the New York Sun. One young man in New York in pre- paring himself to enter college has been forced into an odd business. Finding himself face to face with the necessity of earning a living while he went on with his studies he obtained employ- ment for two hours a day as a waiter. This earned him his meals; but he had to cast about for clothes and lodging. It occurred to him to ask some of his acquaintances to give him the commis- sion of doing their washing. Of course, he had neither time nor skill to do the actual work of washing and ironing himself, but he found others to do this and merely undertook as middleman to collect and deliver the clothing, tak- ing a moderate commission for his part of the work. He pleased his customers so well that they recommended him to their friends, and his business grow so that he had to hire a room and maintain there a clerk to attend to the detail of orders and the like. He continues to do the actual delivering himself, using for the pur- pose a bicycle. His business gives him a fair living, and it looks as if he might extend it. He is perhaps the only laundry broker in town. eg Ready For It. There isa story of a fugitive murderer caught by a mob of lynchers. ‘*How did you know me?’’ demanded the prisoner. ‘*We recognized you by your picture in the papers,’’ replied the ringleader. ‘*Do I reaily look like that?’’ ye." ‘*Then hang me.’’ ii Sy He Differed With Her. She—I see that some doctors have de- cided that paralysis is a consequence of overuse of the parts affected. He—I don’t see how you can have any faith in that connection, my dear, when you know you are free from paralysis of the tongue. YOU CAN DO WITHOUT H. BROS. *“‘CORRECT CLOTHES” THIS SPRING BUT YOU CAN’T MAKE ANY MONEY DOING SO Let us send you samples or have our representative call. @Heavenrich ros. B Aluminum Money Will Increase Your Business. eq 1 SRS acct esate Cheap and Effective. Send for samples and prices. Cc. H. HANSON, 44 S. Clark St., Chicago, Ill. NO MORE DUST! WIENS BRU ; fi ql } Clean, Quick, Easy Sweeping. WIENS SANITARY AND DUSTLESS FLOOR BRUSH, WIENS BRUSH CO., MILWAUKEE, WIS, v Ce TTT LL fe siersBt Le aac This cut represents spring shape of our Extremely Popular Agency Hat. Write for prices to the trade. QUALITY ; GUARANTEED. IN| nia oy i We will send to Merchants = on /: application only our Complete Spring and Summer Sample Book, Instructions and-Advertising Matter. We furnish this FREE OF ALL EXPENSE, and prepay the express charges. If you wish to do a profitable, successful Clothing business you should have our book. We want but ONE AGENT | IN A TOWN to take orders for our READY-TO-WEAR CLOTHING, so write at once. ‘David Adler & Sons Clothing Co. MILWAUKEE, WIS. TRADESMAN COUPON BOOKS MICHIGAN Lh i NEN TN TRADESMAN Hardware Advertising a Retail Hardware Store. All dealers must advertise their busi- ness daily, either for good or bad; there is no stopping place; we recede or go forward just as surely as we do busi- ness. The old days of doing business be- cause we could hardly help it have passed from our country to a newer one, where pioneers are not compelled to buy what they can get, as they all did in the days gone by. Then the goods of the business man were limited to lines of necessity, rather than luxury; in fact, the necessities were limited in ex- tent, there were fewer men in business, competition was not so sharp, and the merchant did most of his business and advertising by personal contact with his customers, who soon learned to distin- guish the man of integrity, and gave him their loyal and deserved patronage. Not so to-day; the quiet man of integ- rity can not rely solely on his character. This is one of the corner stones to his business foundation, but he must also use energy, aggressiveness and adver- tising as well, or his competitor will use this last named qualification to his dis- advantage. Let us note some of the necessities of advertising. A few years ago depart- ment stores and catalogue houses were unknown, manufacturers and _ jobbers sold very little if anything direct to the consumer; now many solicit this trade, using arguments of various kinds to in- duce him to buy, and with the mislead- ing cuts and flowery printed descrip- tions of goods, he is likely to forget his old friend, the hardware man, and nat- urally desiring to get the most for his money, he sends away for his goods. He forgets that these people pay no taxes in his county to help educate his children, build good roads and pay the bonded debt, but, with the single ob- ject in view of supposedly saving a few cents, he will throw over his home deal- er for the man whose character he knows nothing about, and very often to his own disadvantage. To offset this condition we must con- vince our customers that they can really do just as well at home; we must fight competitors with their own weapons and keep our name constantly before the public, make the right prices and give our customers the advantage of inspect- ing the goods before purchasing, and show them wherein our goods are su- perior. Of course, the cheaper grades of goods must be kept for comparison and to meet the demand where cheap- ness is the only requisite. To do this I depend a great deal on newspaper ad- vertising and personal letters, which I always send out, especially after inven- tory, to all taxpayers within ten miles, and on these slow sellers I cut the prices, and generally with good results. It is said that all advertising pays. This may be so under certain conditions and to a certain extent. I have tried many advertising helps besides the two mentioned, from postal cards to 12x30 bill board signs, and still use some of them to a limited extent; but experi- ence has taught me to confine my ex- penditures to certain lines. But this rule can not be applied to every local- ity; the manner of doing business in a large city is usually different from that in a small town, and must be advertised differently. Our great city papers are full of heavy head lines, followed by descrip- tions of goods and prices applied to these lines for a certain length of time. This may serve its purpose in the city, but let the same advertisement appear in a country daily or weekly,and Farm- er Jones or Neighbor Smith will surely call after the special price limit has ex- pired and insist on buying at that price because he has just read the advertise- ment or just heard about it, and feels disappointed if you refuse him, and be- cause of intimate acquaintance you are almost compelled to grant his request. On the other hand, the city dealer has a larger percentage of transient trade, who are quick to buy, and not disap- pointed if the special sale limit has ex- pired and think no further of it. How much we shall spend for adver- tising in various forms during the year is a subject worthy of consideration. In the beginning of the year this should be decided by each person for himself, and unless it is decided definitely we are apt to exceed the limit where it is a profitable investment. I have usually found 1 per cent. of my gross sales to be ample for my own advertising, although others may re- quire 2 per cent. or more. After we have decided the amount we will spend during the year, let us confine our ad- vertising to the regular lines laid out. It will be much better to concentrate our forces than to scatter them too widely. Right here I would suggest that one of the least expensive and most profit- able items to be considered is our treat- ment of traveling and credit men. Courtesy is seldom forgotten; give our traveling friend a hearing, even although necessarily short, tell him kindly and firmly whether you can use his wares, and if he is a gentleman, which he usually is, he will take your word that you mean what you say. If he is not, the treatment should be varied to suit the case. Our cheapest and, at the same time, valuable advertising is furnished by credit men and commercial reports. If our bills are met promptly by payment when due, or a satisfactory excuse, a favorable estimate is placed on our business character which we know not the value of at the time, but which may prove later on to be the salvation of our business. As a rule I am not in favor of cutting prices merely as an advertisement ; there should be some reasonable excuse for doing it. Cutting prices for the sake of antagonizing your competitor isa bad policy; it is a game admitting more than one player, and people soon learn to play you against each other. After all, the main point to consider is to have a store, be it large or small, worth advertising, to which you can in- vite your trade with the conscious pride that you are doing your best to deserve their patronage. Keep your stock as complete as pos- sible, neatly arranged, and plainly marked ; set the example yourself, and require your clerks to be gentlemanly, neat, obliging and truthful, and your customers will leave your store with the pleasant anticipation of calling again. C. C. Fouts. ——> 2. ___ A Dignified Patron. Small Dealer (gently)—I see you have transferred your trade to my rival across the street. Mr. Highhead (with dignity)—Yes, sir, I have. Dealer (more gently )—May I ask, sir, what I have done to deserve this? Mr. Highhead (with added dignity) — You sent in your bill, : SYou had better! send us an order fork Banner Cook Stoves IF YOU DON’T, your com- petitor will and then 1H.P. UP TO75 H. P. Can be used for a large number of purposes. The most convenient and cheapest power known. Always ready torun. No engineer required. Write for catalogue and prices. there will be trouble, better write to us Adams & Hart, 12 W. Bridge Street, Grand Rapids, Mich. 2. 15 sent with order will buy one of these harp shaped imperial Gas Lamps. It will be shipped f. 0. b. Chicago, —— trimmed, carefully packed so that weight of package is less than ten pounds, hence ¢c — 7 = re gia would not be high. gas- oline and gives a Leantife white! ght and a hog —- ee e Im mp G©OOO0OOOOOOHHOGOHHHOOHOOD ash aad res g—sert Lake St. Chicago KKK KKKRAKKKKKK KKK KKK KKK IK KK I I OO Ow RK No Long Story Here. Steel Mills, Steel Towers, Steel Tanks, Wood Tanks, Galvanized Pipe and Tubular Well Supplies. about it anyway. CALLAGHAN & RICHARDSON, Manufacturers’ Agents, REED CITY, : MICH. Write for Prices, Gia ee Rs ‘ ; sopgee ee ie : Cae tel | BS, eevee ™ Phelps & aa? ay Pee Thal , ae os x ; ett itsttiee ee cdck sii bdi seabed aakneanededek