Y y eS oe aS we CaS Wc’ aS re wee Efe, 2 8 ; RR ROC i Ea Be a spews exe ES Cee ae ys se PUBLISHED WEEKLY ¥ 75 WC 7 TRADESMAN COMPANY, PUBLISHERS 25.6 APEX SOULE FOO R ESS IO oe i eS Ce 5) (aay LEW = oN | Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 20, 1920 Number 1935 White Turnover IS FOUR TO ONE Compared With Other Flours ja @ a I Pe fe si ATT sa 25 BARRELS Lily White Flour 25 BARRELS Cheaper Flours Cost to Grocer _- ee a aa? 60 ner BBL. Goat to Grocer _... a : $12.10 per Bobi. Cost to Consumer @ $1.80 per sack ______________________ $14.40 per Bbl. Cost to Consumer @ $1.75 per sack a 4 .$14.00 per Bbi. Profit to Grocer _ pe ee ee ee ner. Bol. Profit to Grocer _____- : z : $ 1.90 per Bbl. No. of barrels - ee ee Oe ee ee 25 No. of barrels - 25 950 : 950 380 380 Profit on 25 barrels _. a ee $47.50 Profit on 25 barrels ___ a a Lae ee Guaranteed turnover 4 times as fast as other flours ______ 4 Guaranteed turnover '4 as fast as Lily White Hl 1 Grocer’s. profit. 6n Lily White, 2:00) ike ee 6100-00 Grecer’s. profit: : $47.50 Note that the turnover on LILY WHITE, “The flour the best cooks use,” is 4 to 1 as compared with other flours. LILY WHITE offers grocers 4 times the profit on other flours and no dead stock— no tied-up money. YOU CAN MAKE THIS EXTRA LILY WHITE PROFIT Here's the-reason we can guarantee LILY WHITE to turn over 4 times as fast as cheaper flours. The constant demand for LILY WHITE is already created. It has been used in Michigan for three generations. It has always satisfied. Customers show a preference for it. LILY WHITE is already selling 4 times as fast as other flours. It is milled better from the finest wheat grown in America. It bakes better. LILY WHITE creates permanent LILY WHITE customers. It is guaranteed to satisfy, and is advertised continuously direct to the grocer’s trade. That which makes LILY WHITE iurn over 4 times as fast as other flours is QUALITY—dquality constantly maintained, universally de- manded and convincingly advertise. } ® a e Lily White Begin now by increasing your piolits with ‘‘The Flour the Best Cooks Use’’ VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICH. 4tol ‘Millers for Sixty Years”’ 4tol _# FLEISCHMANN’S YEAST ; Helps Success It is tuning up a lot of good fellows to concert pitch and making them stick. The Way to Take Yeast ' Yeast hax an appetizing, creamy taste. You eat from It seems to make you feel like one-bait to a whole cake 3 ‘ ‘ times a day before meals; a dash into the big breakers or take it crumbied in water, —a ride over the mountains — trvit juices, or milk. Yeast is not a drug or med- —and a brisk “rub-down” all icine. it is 2 food and a : tonic, and as such shod be m one. taken persistently for best results. Its the vitamine content, and the other beneficial things that Fleischmann’s Yeast contains, that does the trick. Tell your customers about it! — THE FLEISCHMANN COMPANY The Machine you will ICTOR eventually is a high class add- Buy 22, NN _ , ing and listing machine, “am scientifically constructed along standard lines and sold at a minimum cost. You can PAY more, but cannot purchase better value. M. V. Cheesman, State Distributor, QQ ALL Machines 317 em Bldg. 135.2 FULLY GUARANTEED Grand Rapids, Michigan Package Sugar Means Efficiency Grocers who_ handle Franklin Package Sugars are enabled to have cleaner, neater, Rae more attractive stores mee because of the elimina- tion of bulk containers, spillage and waste. They save the clerks’ time which can be devoted to window dressing “and other store work of the kind that helps sell goods. The Franklin Sugar Refining Company |PHILADELPHIA “‘A Franklin Cane Sugar for every use’’ { EXTRA PIN nie ‘Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup pe Ae a FRANKLIN plete.) oe , PNET Br ? 1h Fla Sec Reliny Company mime INSTANT SERVICE Canned Meats Pork and Beans Chili Con Carne Mince Meat 24 VARIETIES A Line that is Famous for Dominating Quality. \ NATIONALLY ADVERTISED A Sold Through Wholesale- Grocers Exclusively Acme -Packing Company CHICAGO, U.S. A. NONE BETTER lala bat Os oe Make the Supreme Test Ask people you know have used or ARE using ‘‘White House’ Coffee just what they really think about this particular brand, and you will easily find out enough to satisfy you that IT is the MOST DELICIOUS, UNIFORM AND SATISFACTORY coffee they have ever used. Distributed at Wholesale by JUDSON GROCER CO. GRAND RAPIDS, MICH. 7 C3) ey Be \. Oe ON, ADESMAN Thirty-Eighth Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY. Grand Rapids. E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old, 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 38, 1879. INCREASED ACTIVITY. The expiration of the period for which bleached goods prices were pegged, through agreement with job- bers, having been reached, the action taken to restore confidence,in values by cutting prices to a cost basis or lower, necessarily attracted a great deal of attention and comment. A new merchandising policy has been adopted for the handling of one of the most widely known brands and_ its course is being watched with keen in- terest. Thus far, the distribution through sales to mew and old cus- tomers has been very wide. In a measure the action taken in announcing a price basis that has startled the trade has discounted the result of election. Some merchants have preferred to await the outcome of the election before revising their lines of goods not affected directly by action on bleached cotons, but in the meantime the developments in- dicate a need for goods and a pur- pose to buy them. This need will be- come more pressing in the next few days before the ending of the national political camgaign so far as finished cloths are concerned. Users of gray cloths, while still unsettled by the cotton markets, were very much in- clined at the week end to pick up some of the bargain offerings in print cloths and sheetings. The rapidity with which jobbers have cut their prices to meet the new prices made by mill agents shows the existence of a very different spirit than was known to exist when mills first began to drop prices. The job- bers are accepting their losses and are calling upon their retail cus- tomers to take note of the very low prices at which they can now buy for immediate or future needs. Under such circumstances the readjustment of prices in the markets, to hasten dis- tribution and increase consumption, should be very rapid when the elec- tion uncertainty is gone. Curtailment of production in cot- ton manufacturing centers is assum- ing alarming proportions. If it con- GRAND RAPIDS, WEDNESDAY, OCTOBER 20, 1920 tinues to grow in the ratio now seen experienced merchants say it will un- balance stocks and prices so that stability in trading will be difficult after demand is resumed as a conse- quence of the radical price revisions now being made. A reaction upward from the present levels of prices is looked for in cotton goods and yarns and merchants regret the curtailment because it may make that reaction dis- organizing later on. “he conditions in. woolen and wor- sted goods markets do not improve much and are not expected to by most agents until after election, at least. Clothiers who did not seem to want very low prices a short time ago are now represented through their buyers, as being anxious to secure much lower prices for fabrics. The efforts to liquidate high priced wool goods without loss is very general in all channels and the consumer demand still reflects decided antagonism. Ex- perienced men in the trade say that they now see signs of the kind of competition that will soon result in moving goods more freely at some price, and perhaps not at a profit for some time. The Australian auctions have at least foretold a lack of buy- ing interest that is worldwide. One bright spot is found in the willing- ness of many workers to acept mod- erate wage reductions to give manu- facturers a chance to meet market conditions and to give them employ- ment. The intervention of holidays in India has served to stem a decline in burlap prices that had become erratic. It was due, it was said, to a further demoralization of Indian exchange, and was helped on by the collapse of some speculative accounts abroad. Linen merchants are taking com- fort from the break in ridiculously high list prices in manufacturing cen- ters abroad. Linens will be cheaper and are being offered at lower prices. This will put a stop to the growing linen substitutes in homes where they are not really wanted, but had to be endured. use of In knit goods markets propaganda encouraging the larger use of knit materials is running parallel with cut price sales inaugurated by some few manufacturers who intend to reduce their stocks. The yarn markets have fallen away so fast, and the wage out- look has changed so much in a month that some manufacturers are about prepared to discount a future produc- ing condition that will enable their agents to meet a price condition in merchandising that has been a stumbl- ing block for months. As in all other divisions of textiles, the question of accepting and absorbing losses is a very grave one. Buyers are hobbled in matry cases by merchandise man- agers, and in some other cases they are now quite as troubled as to where bottom is as some cloth selling agents were a few days ago. It is worthy of note that some of the most capable merchants in the markets fell more encouraged about the early resumption of demand than they have felt for a long time Chey are not thinking of politics or finances quite so much as they are of the very attractive values now current, com pared with anything they hoped for after Labor Day. They believe goods will soon begin to move more freely because they are priced right. UNIFORM FOOD LAWS AT LAST [It begins to look as though there may yet be real uniformity in food laws as a result of the action of the recent food commis With the “liber- als” in command of the situation and convention of sioners at St. Louis. the “radicals” largely gone into the discard what looks like a real move- ment for uniformity has been launch ed. There has never been any disagree ment as to the desirability of uniform laws, State and Federal. Everyone ad mitted that it would save much money The only trouble lay and annoyance. in the-controversy as to whose law should be the basis of the uniformity, and each proud parent of State regula tions stood loyally and steadfastly by his own statute as the best. Of course, under such circumstances compromise was impossible. Even those who fa- vored uniformity admitted that the Federal statute of 1906 was not per fect, and for some months past a com- mittee headed by Dr. Alsberg has been studying ways to improve the Federal With Dr Alsberg now president of the Officiais’ law as a sfiitable model. Association and at the same time hea: of the Federal Food Inspection Board and with a rational and liberal com mittee working on the problem, it looks as though agreement might be reached. The Calder bill probably had miore to do with foreing the issue than any- thing else, for it struck at the very vitals of the controversy. It sought to rob the State laws of their effective ness whenever they ran counter to the Federal statute in regard to a commodity which had once been sub- ject to the provisions of the Federal law in its commercial career. It was direct legislation intended to cut red tape and settle once for all whether this is commercially a nation or a series of playgrounds for cranks and hair-splitting theorists. Of course the “single track minds” could not toler- thing, but the wiser counsels saw that unless the ate any stich trade opinion and common sense of the situ- ation was met fairly it would force its way in spite of carping niceties And the new leaders have prevailed Number i935 CANNED GOODS SITUATION. t 1 Che canned food market for the : gals ho 4 och si ‘ past week has added another d Sap ‘ tis Wee | Liss : +}, pointing chapter to the history ot the QO? ie \ } . 1 ; 1920 season. Weakness is the out Standing feature I tne Situation with ' Strong pressure , < ll i l tt ] adn L.. ‘ | ‘ Cimmatio1 S W ) WW x¢€ ) sma va t take ca ot current istril r needs. The era by ! } tl i il af ne } requirements ltate1 the seas ~ 1 { ned 1 +} 1; } opened tri€Te } I Lai i 1 11 ' that 1 wtil set in at least be ré e¢ tion and possib late At t a 4 ot th year the iverage oODD tries 1 1 } to Keen ] S StOcKS rw pecaus rf 1¢ t r) | } live { ¥Y period, s l iOOK S il j 1 tne A ing ) 4 a2 ¢ \ \ Ithy t Va , @ it Sp ) FON dav ft ay,.DUt sper iti a } } : large Duying orders are t anticipa * 1 ed Lhe eavy losses sustaine . 1 ' ' tee (fade } ma grocery it S Will } D€ felt I SOM € time I { 1 they will er he bt g ( ¢ “a +] | iG he J especial a 4 t 111KS iT¢ j 1 ) TK 1dvance me \ ree I | j ng COSLS appat | i t consideration nh dete 1 gg YP ( : 1 : Ct al Dresent, aS the MNarKe Values al determined b the ) er s } 1] aul Litt ( Willingness to take £5 Oe > 1 Enis Hlaces 1 ma ) ( tl ‘ 1 preset! lisappott ne market ) 1 the canne (@) three major oe 1.1 ‘ } ] tabdies pea ( S Nave } f Lh | TY HeSE SO Tar nis Sé€ SO1 i I ifo “~ncl + 1 t } 1 mers are secon pos ) r€ € 1 ot the short pac vhile corn produc { 1 1} tj t { S Witl a tal é rroducto ire 11 j 1 «1 1 } ible to sell nei goods treet i : ‘4 1 ‘ A . lace t ecided Weak alld discourag 1 outlook. In peas buying started 1 : 1 €arly in the ea and « tinued through the spring b ) 16 pres ent comodity Situati } pecanre so distressing. Succeeded iN} selling tra standards | } 1 | LIONS aes 4 i KOC . 1 up a t of their ai iclf 1 the proportiol { ] 1 i Or wu iid standards of good quality In : ‘ . es fi hands ts not heavy Fancy sma | while No. 4 and No. 5 sweets are the main left. The sieves are almost ou thing canner is inclined to hold them and his strictly standard grades. The trouble with the pea market is to get buyers to accept deliveries on their contracts. The weakened market has led to many complaints and to fre- quent rejections. So-called fancy are considered as extra standard by the 1 buyer and are turned down on that SCOTFe. A man who declines to plan ahead because he expects to on his work make a change in his job is a man | changes, and never have any plans in any place who will make many Rss i ee eee ne ae ee Re asad ea cess eee eet sae eer ec hee ee 2 So eae ede i EE NB St MICHIGAN TRADESMAN October 20, 1920 Doings of the Peerless Talking Machine Co. The disclosures of the past week go to that the methods em- ployed by the representatives of the Peerless Talking Machine Co., in in- veigling merchants into signing “or- ders” for talking machines which sub- sequently turn out to be promissory notes, are more in keeping with the tactics of flim flam artists than hon- orable men seeking to secure orders in an honorable manner. All reports received by the Tradesman are to the effect that the strangers approach their prospective victim with a line of talk something like this: “We don’t want you to make any investment in our machines.” “We want you to act as agents for us and we will finance the deal by furnishing you machines.” “No money is to be paid us until the machines are sold and paid for. Then you take out your profit and send us the remainder.” “All we want is agreement to act as our agent and permission to use your name as our representative in this territory. We will send a man here to work up interest in the ma- chines and sell them for you. All you need to do is to display them prom- We will do the show your inently in your store. rest.” Naturally,. this line of takes with many merchants, especial- ly after the agent reads—or permits the merchant to read—an agreement argument in exact accordance with the above conditions. It turns out that, by means of some manipulation or other unknown to the merchant, instead of signing such really with an agreement, what he _ has signed is a thirty day note, “warrant of attorney” attached there- to. As these notes are invalid for three good reasons, the Tradesman advises every merchant who has been thus victimized, to stand pat and refuse to honor the notes as they are sent on banks for collection. The reasons why the notes are invalid will to local be disclosed to any victim or to his duly authorized attorney, personally, on request. For obvious reasons the Tradesman prefers not to show its hand as undoubtedly, a desperate at- tempt will be made to realize on these notes, but any such attempt will meet with sure defeat if the makers stand pat. The Tradesman takes the liberty of reproducing a few of the many letters it has received regarding this ques- tionable procedure, as follows: _ Nunica, Oct. 16—In reading your issue of Oct. 13, I saw your article, Questionable Methods. I was caught by the same man or men. There were two here. One came in and did the business. The other stayed im the car: fhe contract that he showed me and which I read was straightforward and O. K. I handed it back to him. He then asked me for one of my bill heads. When I went to the desk to get this he shifted the contract that I had read. I be- came suspicious from his actions. When he went to the car he showed the order to the other man and jumped into the car and did not stop when I motioned him to do so. There was to be only one sample machine, but when they arrived at the express office there were two. I refused to take them out on arrival. In the course of seven or eight days the bill came for two talking machines, billed 30 days net. I at once wrote them that I had not purchased any machines from them and would not take the machines from the express office. This man, C. W. Shover, at once answered the letter and a very sarcastic one at that, telling me what I had signed and that he would pro- ceed to collect at once through my local bank, which they did. The draft and note are here in the bank yet. As this is my own private bank I am still holding it. Now, Mr. Stowe, if you would care to see this letter and note I will bring them to your office Monday at half past one. You may let me know by phone in the fore- noon by calling the Farmers & Mer- chants Bank or when you see my let- ter from the company you will see that this man Shover is as big a rascal as any of the gang. William Ernst. Perry, Oct. 15—I have just received my Tradesman and note what you say in regard to the Peerless Talking Machine Co. and wish to let you know that I am also one that is caught in that swindling scheme. At least things look very queer, for I have not heard a word from them since the day the agent got me to sign the contract. He was to take it in or send it to the company for their signa- ture and return it at once to me. I have heard nothing from them since and that was Sept. 25. The agent visited here a couple of times. The first time he told his story to my wife and our son and myself and we all read the contract and it did not say I should purchase any machines. The order stated that I was to dis- play sample machines in my store and they would send an agent to canvass the territory around and sell from these samples. I note that they say in opening up an agency with a mer- chant they require him to purchase two machines outright and pay cash, taking his promissory note as secur- ity, and that is altogether different than the agent stated it to us. When he first began to tell my wife about it the first thing she said to him was: “We will invest no money in phono- graphs.” And he said: “No madam, you do not invest a cent.” My son, clerk and myself all stood by and heard his story. I am sure that if I could see the fellow I could identify him. Of course, I have not heard a word from them and do not know what they have put up against me, but have been suspicious that some- thing was wrong and know that I did not agree to purchase any ma- chines. I thank you for the interest you always take in your readers. Ira Hempsted. Sidney, Oct. 15—After reading your Tradesman of Oct. 13 in regard to the Peerless Talking Machine Co., I find that I am one of the victims, al- though [I have heard nothing from them since signing the order. Their salesman, as they call him, called on me and told me who he represented and his first words were that he had nething to sell, but wanted to ship me two talking machines and I should act as their agent for the term of one year. They would send a salesman to canvass this territory every three months and I should receive twenty- five per cent. of gross sales by per- mitting them to use my name as their agent. I was to do the collecting on notes which they might take and de- duct my 25 per cent. and remit the balance to them. I thought I read over their contract very thoroughly and noticed particularly that it said that these machines should be paid for when sold. He had me sign or- ders for two machines, with the un- derstanding that one was to be re- turned to me when approved by the Chicago office. This, however, has not been returned yet. I kept one blank to see what I had signed and upon reading this over I can find no place in this one where it states that the machines are to be paid for when sold, I do believe that the two or- ders were printed different. To date I have not received any machines, nor heard anything from them. H. Peterson & Son. Casnovia, Oct. 15—You are hereby introduced to another sucker of the Peerless Talking Machine Co. I have been in business at the old stand nearly twenty-seven years, but I have never considered that I am_ proof against geting caught sometimes. The calesman represented to me_ that salesmen would follow and place and sell the four machines the company would ship me on consignment. I thought I read the contract over very carefully and believe the only para- graph construable into a note referred to future orders. I asked for a copy and was informed that one would be sent me when the company accepted the contract. I am waiting now for my bank to receive draft,” “with con- tract and note atached,” per their letter to me under date of Oct. 11 and still believe that was the sub- stance of it. I “felt in my bones” that everything was not right and have been waiting for something to turn up. I acknowledged that I should have side stepped when I could not have a copy of the contract at once, but I guess that was one of my days off. I have not been worried nor an- swered their letter, as they probably expect me to do, prefering to let them bluft a little. I see there are others and I am willing to join them and fight it out and charge the expense up to experi- ence. I thank you for the interest taken in your subscribers’ business troubles, even those who may _ ocasionally come under the ‘‘sucker” class, and assure you of the continuance of my name on the subscription list of the Michigan Tradesman during the term of my, your and our natural lives. E., A. Webb. Fountain, Oct: 16—We read your article on Questionable Methods. We are one of the victims. The day their representative was here we were very busy, but the contract I read was not the one I signed. He had several in his hand and when I laid the one down I had read, he handed me one from his hand, and, being in a hurry, I signed it and asked him for a copy. He said the company would send a copy of the contract with their signature. He said we should pay for them as we sold them. I told him to ship three, one to retail at $100, one at $125 and one at $150. We were to re- ceive 25 per cent. commission. When we received the machines and invoices there were just two and an invoice for $315. I immediately wrote them and told them and told them that was not according to agreement and they wrote back and said they would draw on us through our bank and send the contract note I had signed. When I went to the bank and read it, I found it was altogether diffe-ent than what I read. The one I read did not mention the price of the machines. [t was merely an agreement to handle their machines exclusively. I asked what price machines they had and he answered from $75 to $300. That shows how it was I ordered the prices T did. Reek Bros. Jackson, Oct. 18—I got hold of a copy of the Tradesman of Oct. 13 and showed your exposure of the Chicago swindlers to every custortrer I called on Thursday, Friday and Sawirday, I am going to take it with me this week, also, becguse it so happen&,that I am a day ahead of the crooks at every turn of the road. A telephone message from one of my customers in a Lenawee county town informs me that the two Jewish gentlemen ~~ made the rounds of that place on Fri- day and finally caught the one mer- chant in town who is not on the sub- scription list of the Tradesman. He does not handle my line of goods or I would have posted him on the fraud. My informant said that the Chicago crooks were very much wrought up over the article in the Tradesman and vowed they would head their au- temobile directly for Grand Rapids and “get” the editor of the Trades- man. My customer informed them that if they carried their threat into execution, they might “catch a Tar- tar” and find themselves behind the bars of the Kent county jail, because Mr. Stowe has an established habit of meeting crooks with open arms— extended by accomodating officers of the law carrying warrants in their pockets. I hope to be able to save many additional merchants from be- ing victimized by this precious pair of crooks. James G. Gray. CORRIGAN COMPANY | SUCCESSORS TO THURMAN AND COMPANY Investment Bankers and Brokers GROUND FLOOR MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Thurman & Company Announces a change in firm name to Corrigan Company, dealing in high grade invest- ment securities, without change of management or personnel. Private wires to all leading markets. Se aaa er I ee a CS October 20, 1920 MICHIGAN TRADESMAN 3 é Baz ; ' | The House of Service A constant stream of orders coming in—another stream of goods going out, and commodities from all over the world coming to maintain the enormous stocks of the House of Service. | When magnitude reaches the proportions it has reached here, f only departmentized efficiency can keep untangled the many details of the work we do. = Here every department has its function to perform—that and 4 no other. It becomes in itself a miniature organization specializing in a certain thing. Yet each department is intimately related to every other de- ; partment in the house. The work of each is interdependent—not independent. _ Here every man knows his works—knows it better than he knows anything else. Consequently he does it well. He is not a cog in a machine. He supplies a vital part of that power which keeps this business moving—the power of brains. Aided by the most modern equipment, precisely, efficiently, he performs his part in exemplifying the full meaning of our name— the House of Service. Departmentized efficiency—-which means efficiency of the highest type—is our answer to the problem of handling an enormous volume of business with the greatest satisfaction to each customer. To our retail mercantile friends it means dependable service and prompt delivery. Visit the House of Service and let us show you how organized effort keeps the work of this vast institution running smoothly and efficiently. We shall be glad to explain every feature of our busi- ness. a re Pa Yaa nner wr eee aa + WORDEN (GROCER COMPANY Grand Rapids—Kalamazoo—Lansing The Prompt Shippers. a RicieaiNae ee cae & f i MICHIGAN Movement of Merchants. Compenish—Joseph Sika succeeds A. D. Ireland in the grocery business. Hastings—William J. Reed suc- ceeds Frank Horton in the grocery business. Decatur- Grayson & Bowers suc- ceed C. A. Van Hise in the grocery business. ee William A. Pierson succeeds Henry Sietsema in the gro- cery a. Charlevoix—H. L. Korth and meat business. Muskegon- remodeling their produce house on North Terrace street. Wyandotte — : he Murphy Auto Sales Co. has changed its name to the + aad Inc. Detroit—The Irvine Motor Sales Co. has changed its name to the Ed- & Son in the grocery Brady succeed R. C. -M. Piovraty & Sons are wards Motor Sales Co. Clare—The Grain & Bean Co. has increased its capitaliza- tion from $10,000 to $30,000. -Henry W. who recently purchased the House, has taken possession. Detroit—The Storage & Cartage Co. has decreased its capital stock from $100,000 to $50,000. Mattawan State Bank has been incorporated with an authorized capital stock of $20,000. Clare Hay, Stegeman, Nelson Ishpemin General Mattawan—The Pinckney—Fire destroyed the meat market of Floyd Reason, Oct. 19. The loss was complete, no insurance shiny carried. Blissfield—The Farmers’ Co-Opera ive ae & Produce Co. has increas- ed its capital stock from $30,000 to $100,000, Breckenridge—Thieves entered the Chisholm & merchandise general store of Alex Son and carried away to the amount of about £1,500. Litchfield chased the stock of general merchan- | Stoddard & dise and groceries of Porcupile and will continue the busi- Asthur Ely has our- ness under his own name. Detroit—The Products Co. has been incorporated Artificial Building with an authorized capital stock of $2,000, all of which has been subscrib- ed and $500 paid in in cash. Fowlerville—A. ; : half interest in his grocery stock to Miner has sold a W. L. Gale and the business will be continued as a self-serve grocery un- ‘er the style of Miner & Gale. Jackson—-The Bendall Coal Co. has been incorporated to conduct a whole- sale and retail business with an au- thorized capital stock of $50,000 com- mon and $40,000 preferred, $40,000 of whi 1 has been subscribebg and paid In aa Ishpeming—Hjalmer Handberg has purchased the meat and grocery stock of Ed. D. Berg and will continue the business at the same location at the corner of Cleveland avenue and Third street. Jackson—C. C. House, formerly of Jonesville, has purchased the stock and business of the Franklin Tire & Rubber Co. and will continue the business at the same location, 804 East Main street. Jackson—The Motor Sales Cor- poration has been organized to deal in automobiles, accessories and parts, with an authorized capital stock of $25,000, $15,000 of which has been subscribed and $6,000 paid in in cash. Detroit—Brainard & Orleman, Inc., has been organized to deal in poultry, meats, groceries, etc., with an author- ized capital stock of $2,500, all of which has been subscribed and paid in, $2,000 in cash and $500 in prop- erty. Detroit—The Markoni Co. has been incorporated to deal in automobiles, tractors, accessories and supplies, with an authorized capital stock of $5,000, of which amount $2,500 has been sub- scribed, $1,000 paid in in cash and $500 in property. Hancock—John M. Teeling, man- ager of the Scott Hotel, has purchas- ed-it and will remodel it at once, Addi- and the making many improvements tional baths will be installea dining room will be removed from the second floor to the first floor and a billiard and ice cream parlor opened in connection with it. Kalamazoo—Fred N. Milliman, dealer in second hand motor vehicles, automobile parts and accessories, has merged his busi- ness into a stock company under the style of the Milliman-Curtis Co., with an authorized capital stock of $40,009, $25,000 of which has been subscribed and paid in in property. Charles A. Lawrence, who has conducted the Lawrence de- partment store for the past twenty- three years, has sold his stock to J. E. Atkins, formerly president of the Owosso and 1. 1. cgi for ee apa years with the gasoline motors, Owosso — Susiness College, M. Christian Co. The new owners ao ena possession and will con- tinue the business at the same loca- tion. Manufacturing Matters. Detroit—The Watkins Nut Co. has been incorporated to conduct a gen- eral manufacturing and mercantile business, with an authorized capital stock of $50,000, $25,000 of which has been subscribed and $7,500 paid in in cash, TRADESMAN Albion—The Maple City Dairy Co. has increased its capital stock from $4,500 to $30,000. Detroit—The Michigan Parfay Co. has increased its capital stock from $25,000 to $100,000. Lansing—The Lansing Stamping & Tool Co. has changed its name to the Lansing Stamping Co. Shelby—The Marshville Milling Co. has been organized with an authorized capital stock of $20,000. Detroit—The Detroit Steel Casting Co. has increased its capital stock from $600,000 to $1,300,000. Saginaw—The Nelson Motor Truck Co. has increased its capital stock from $500,000 to $1,100,000. Detroit—The Reli Tool Steel & Foundry Co. has increased its capital stock from $5,000 to $64,000. Detroit—The Detroit Sewing Ma- chine Co. has increased its capital stock from $12,000 to $300,000. Niles—The Bertrand-Lawton Chem- ical Co. has been incorporated with an authorized capital stock of $40,000, to manufacture dyes and coloring ma- terial. Edwardsburg — The Edwardsburg Lumber Co. has been organized with an authorized capital stock of $25,000, all of which has been subscribed and paid in in’cash. Port Huron—The Draper Manu- facturing Co., manufacturer of ball check valves and valve facing tools, has increased its capital stock from $25,000 to $40,000. 3ig Rapids—Jones & Green have sold their flooring mill to Robert Rey- nolds and Paul Goltz, who will con- tine the business under the style of Reynolds & Goltz. Detroit—The West Foundry Co. has been incorporated with an author- ized capital stock of $50,000, of which amount $25,000 has been subscribed and $5,000 paid in in cash. Detroit — The Tiltlok Steering Wheel Co. has been incorporated with an authorized eapital stock of $10,000, $5,000 of which has been subscribed and $1,000 paid in in cash. Detroit—The H. E. Watson Bat- tery Corporation has been incorporat- ed with an authorized capital stock of $4,000, $2,100 of which has been subscribed and paid in in property. -Jackson—The Vulcanizing Machine & Supply Co. has been incorporated with an authorized capital stock of $25,000, of which amount $12,500 has been subscribed and $2,500 paid in in cash. Detroit—The Music Co., Inc., has been incorporated with an authorized capital stock of $100,000, all of which has been subscribed and paid in, $50,000 in cash and $50,000 in property. Detroit—The Master Welding & Cutting Corporation has been incor- porated with an authorized capital stock of $25,000, all of which has been subscribed, $500 paid in cash and $4,840 in property. Detroit—The P. S. G. Tool Co. has Harris _been incorporated to manufacture and sell at wholesale and retail, tools, jigs, machine parts, etc., with an au- thorized capital stock of $7,000, all of which has been subscribed and paid in, $1,122.90 in cash and $5,877.10 in property. October 20, 1920 Detroit—The Detroit Fire Brick Co. has been organized to deal in fire brick and builders’ supplies, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and $1,000 paid in in cash. Cheboygan—The Cheboygan Metal Products Co. has been organized to manufacture and sell automobile parts and accessories, with an authorized capital stock of $60,000, $42,500 of which has been subscribed and $6,000 paid in in cash. Detroit—The Oakwood Manufac- turing Co. has been incorporated to manufacture metal specialties with an authorized capital stock of $30,000, of which amount $18,200 has been sub- scribed, $410 paid in in cash and $3,000 in property. Jackson—The Union Woolen Mills Co. has been incorporated to conduct a retail and wholesale business in clothing and men’s furnishings, with an authorized capital stock of $5,000, all of which has been subscribed and $2,500 paid in in cash. Sault Ste. Marie—The Soo Handle & Enameling Co. has been incorporat- ed with an authorized capital stock of $60,000 common and $40,000 pre- ferred, $67,750 of which has been sub- scribed and paid in, $30,750 in cash and $30,000 in property. Detroit—The United Dental Supply Co. has been organized to manufac- ture and sell at wholesale and retail, dental supplies, toilet articles, etc., with an authorized capital stock of $10,000, $9,000 of which has been sub- scribed and $7,600 paid in in cash. Waldron—Jacob Meyers has merg- ed his furniture manufacturing busi- ness into a stock company under the style of the Meyers Furniture Co. with an authorized capital stock of $30,000,*0f which amount $18,000 has been subscribed and paid in, $5,000 in cash and $13,000 in property. Detroit—Schroder’s Music has been incorporated to manufacture and sell at wholesale and retail, pianos, etc., with an authorized cap- ital stock of $100,000, $70,000 of which has been subscribed and paid in, $1,000 in cash and $69,000 in property. The business offices of the company will be at Escanaba. —_+~+.____ Frank Welton, the versatile cashier of the Cadillac State Bank, is in the city to-day en route home after a fortnight’s respite from cares and responsibilities. House business He and his wife traveled by automobile and they tarried for a day or two at Dowagiac, Watervliet, Benton Harbor, Chicago, and several other places of note. Mr. Welton did not take his speaking clothes or barrel of sermons with him, so all his talking had to be of an extempore character. ——__+~-.___ Grape Juice—$1.25 per gal. in bulk. Oranges—Fancy California Valen- cia now sell as follows: hcg ete SEG oleae Ly Sea ae nie $9.50 Oe 9.50 Ese Se ON eS 9.50 Ga 9.50 Oe 9.50 OO ee 9.50 Oe 9.00 RO ope 8.50 OOF ee ie 8.25 October 20, 1920 MICHIGAN TRADESMAN oo = y ‘ , ‘ ‘ \ aby Essential Features of the Grocery Staples. Sugar—Tlre downward tendency in prices appears to have taken a turn. This morning the American and Howell advanced their quotations to 12c and Arbuckle, Federal and War- ner announced that they had pulled out of the market. Local jobbers ad- vaneed their selling price to l3c. A press dispatch from Washington states that a group of prominent American bankers have agreed to finance the Cuban government and to float a bond issue in the United States to tide the Cuban government over the present crisis. It is understood, however, that there are no measures under way looking to the purchase of the remaining unsold portion of the Cuban crop of this year. At any rate, this news seemed to stiffen up the tone of the raw market in this country and some small business was done, mostly with operators, at ad- vancing prices. Tea—The market continues in the doldrums, with only a small distrib- uting business doing from day to day. Some days jobbers feel rather optimistic as more liberal orders come in, but this is usually followed by a dull period. Advices report that con- ditions at primary points are not a bit more encouraging than they ap- pear to be here in the local market. Stocks of teas are much smaller than normal, but consumers are buying on the hand-to-mouth order and retail- ers are not carrying stocks. It ap- pears to be just business stagnation due to the financial situation, which has affected all markets. Canned Fruits—The question of domestic distribution this winter is still unsettled, and as little export outlet is expected béfore next spring, the tendency is to go slow in buying 1920 California offerings. In fact lit- tle new business is being placed. Job- bers are taking in their early orders as they arrive, and they job them out to their retail trade. Phere is a shortage of good fruits on spot and such sell fairly well, although the re- tail outlet is not large. Old packs of medium and poor grades are urged to sale at low and irregular values. There are still considerable quantities in local warehouses, but as the in- structions of the owners are to move the goods without regard to value, the stocks are being gradually re- duced. Hawaiian pineapple is increas- ing in volume and the market is not so strong as during the shortage this summer. Gallon apples are unsettled and easy so far as new packs go. Early buying at higher prices than those which now prevail discourage further advance buying. The spot market is featureless. Canned Vegetables—Tomatoes are weak in tone and not active. Com- plaint of quality shows that buyers are not overly pleased with their purchases and are not overly con- fident of the future. California to- matoes are in no better demand local- ly. Corn still rules the weakest of the canned food line since the pack of standards is heavy. Jobbers are in no hurry to cover their later require- ments and they are giving the market Support. Peas are un- changed from a week ago, meaning that the market is narrow and charac- terless. Western are not offered freely in the fancy grade as that is about out and other wanted, Sweet but seant types are not Southern peas are nominal. potatoes of the new pack are offered but they are not selling freely. Canned Fish—About a month and a half is left of the canning season for Maine sardines, but little will be accomplished as many of the factories are already closed and others com- pleted their operations last week. The largest canner is working on a Gov- ernment order of about 30,000 cases and will create no material surplus for the regular trade. There is little in- centive to produce fish when they sell at cost, as they have and are doing. The outlet is almost wholly domestic and in small lots. Car lot orders are infrequent, and even the demand from the jobbing trade is irregular and limited. Packers held their prices all week as they refuse to make further concessions, although they cannot se- cure any better figures when weak holders are still seeking an outlet. Foreign buying from all quarters was light all week. California sardines are moving in a small way and show an easy tone. Imported are as dull as formerly and as weak. Alaska salmon is firmer in Red Alaska, which is held with confidence on the Coast. The local movements is in small blocks, but not in any large way. While it is believed by some that the spring market will be an improve- ment over that now prevailing, there is not enough advance buying to boom the market. Medium red is steady but not active. Pinks and chums were weak all of last week and it took pressure to move goods, either 1919 or 1920 pack. Forced sales of both have a demoralizing éffect on the market. Shrimp is almost unobtainable on spot. What few cases come in are easily placed and the market shows an advancing tendency, as the pack promises to be light at all South At- lantic points this fall. Tuna fish is going in a small way on spot, but there is little or no Coast buying. Dried Fruits—Old crop prunes have not been entirely cleaned up, although a big hole has been made in stocks during the past month. It is harder to sell 1919 fruit now that the has been picked over and the poorer grades left. ply of California new crop is felt, Shipments of the latter are through in almost normal time and a surplus Also the increasing sup- coming free supply is on the way East. Few quotations are received from Coast on new crop, but some slight dis counts under the association opening are named. Oregon growers are not offering 30s or 40s, as they expect a very short vield of these two sizes. Not much effort is made to sell the other sizes, as the jobber here is not in the mood to take on goods. The raisin market developed an easier tone last week, as supplies from abroad are increasitig, while the distributing demand has not been up to the ex While it is hard to get buyers to take their incoming fruit, it is naturally difficult to inter- est them in shipments to be made pectations of dealers. later tn the season. California new crop is also in limited demand. Those who bought early in the season are not taking on new shipments, while others are awaiting the second open- ing prices in November. Apricots are easy and in limited demand. The out- let cannot be forced, as goods are be- ing taken only as they are needed and the price is a secondary consideration. Fancy Blenheims on the Coast are scarce, although some fancy and ex- tra fancy are offered. Peaches are only in routine demand. Nuts—The approach of the Thanks- giving holiday and of the period of normal increase in consumption has not been heralded by any large in- crease in spot business or for later shipment. It is still a buyers’ mar- ket and one which affords what looks to be bargains with few takers. For- eign nuts of all types are generally at a standstill. The jobber is taking a chance on the surplus from last year and new arrivals. Almonds and walnuts are both below normal as to buying demand. Samples of new crop walnuts show the quality of the Gren- oble to be superior to that of normal years in size and appearance as well as in cracking quality. California wal- nuts have sold to some extent s. a. p. at opening prices, but like all other future purchasing the demand has not been heavy. California almonds are unchanged. Brazil nuts are slightly lower Molasses—A warm fall has check- ed the ders and has the market. Stocks are being jobbed out as they are needed at the listed quotations. . Rice—The markets are helped by an export demand which counteracts the narrow’ domestic trade. On spot the market is quiet with a limited movement in all grades. a Review of the Produce Market. Apples—The outlook is poor for normal increase in grocery or- caused an easy tone to Southern both grower and dealer. The farmer is handicapped by the high cost of labor and packages—$. bushel baskets and $2. baskets. is handicapped by poor transportation service, lack of demand on account of a full crop 3 per doz. for 75 for % bushel The dealer everywhere where aples are grown and high interest rates on money. ' Che latter drawback is keeping many of the largest handlers out of the market altogether this season. Local jobbers hold the various varieties now in market about as follows: Wolf River and Maiden Blush, $1.25@1.40: Tallman Sweets, $1.25; Wagners and Baldwins, $1.35; Northern Spys, $1.40 @1.50 Beets—65c per bu. Butter—Local jobbers hold extra creamery at 55: ~ firsts at S3c. Prints 2c per Ib. pay JUc tor packing J bbers Cabbage—60e per bbl. Carrots—75c per bu. vu. and $1.50 per Celery—40c per bunch. Cider—Fancy commands 25@40 per gal. Cocoanuts—$1.20 per doz. or $9 per sack of 100. Crap Apples—$3 per bu. for Hy- slops Cranberries—Early Blacks from Cape Cod command $11 per bbl. and $5.75 per half bbl. Cucumbers—Illinois hot house, $3 per doz. Eggs—Jobbers pay 58c f. 0. b. ship ping point for fresh candled, includ ing cases. Storage operators are feeding out their April and May eggs on the following basis: Candied Extras - 54¢ indled Seconds ; a. Se Checks se os ah " a 42¢ Egg Plant—$1.50 per doz. Grapes—Table grapes command $2.50@$3 per bu.; wine grapes fetch $1.50@$2. The season in this vicinity has been the most profitable one growers have ever experienced, owing to the heavy demand for stock for wine making. Fruit—$6@6.25 for all sizes Grape Florida stock. Green Onions—20c per doz. bunch- es for home grown. Lemons—Extra fancy California sell as follows: 300 size, per box 36 28 #40. size. per bow... 62s AQQ Size, per bow 2... 4 Fancy Californias sell as follows: 300 size, per box ....._. SS ee ae me0 Size pev bow .2 0 Ss 240 size, per box ou oo Lettuce—Home grown, $2.50 for head and l5c per Ib. for leaf; Iceberg, $6.50 per crate. Lima Beans—20c per qt. Onions—Spanish, $2.75 per crate: home grown in 100 Ib. sacks, $1.25@ 1.50 for either yellow or red. Parsley—50c per doz. bunches Pears—Kieffer’s, 75c¢ per bu. Peppers—Red, 30c per doz.; Green, $1.75 per bu. Pickling Onions 16 Ibs. Pieplant—$1.50 per bu. -$1.50 per box of Potatoes—Home grown, $1 per bu. Pumpkin—$1.50 per doz. Quinces—$2.50@2.75 per bu. Radishes—20c per doz. bunches. Squash—Hubbard, $2 per 100 Ibs. Sweet Potatoes—Virginias mand $2.25 per 50 Ib. $5 per bbl. Tomatoes—Green, $1. 50. Turnips—60c per bu. com- hamper and 6 SEVENTY-FOUR YEARS YOUNG n Belknap Celebrated His Natal _ Paeeny- ieee tie 4 p reached 1+7 ey ae j- y ss nis /4th milepost Sunday. 14 “at 4 1 i S 111g ¢ S bliss surprisec ) irra! ¥ for as formal y Sow js 2 g € ves and ciose tam- + +} i Irie S ) e€iebrate ne event | ined tanh; S aS WhHhade { iy ‘ a eae 1 ) t ye G €aitnh and i é Ows ye t f TECcCiIpi- 2 j p t aca a ‘he { I i €q abot iS ge as t r¢ War irageously and valiant- a1] throanct the faur wes ctr rorle mal ¢ gn € tour year struggie. 1 ¢ * — } j 14 + 14 . vit ’ i OMManded soidriers in Camp, on oe : fs. ow i : : } ar‘ and 1 ne ic, TECeiving tre 1 4 € ail iO KNHeW Nim pecause ‘ — } 1 24 ae epidity and cooiness white TT ° + <3 i c « G jOoOINneG a VOlUN- . ‘ 1: ec aepat t } vn nh ne did ajial Sé ‘ Ss He once LA + € t Wes I -structio! 1 2 + m« s ‘2 c 4 4i ane stopping cs { yt t { £ > es Ss Ala tT {sranad Rap- ‘ great distincti His ad <* 1 1 Ss St reTterrec IO Ss ¢ i ; ct the if eve had | at, us ‘ ySEC Ue Ly represented the istrict in Congress with credit ~ SaT1i< "T1011 to nis ¢ ym tif S fic = ct 1 Congress t sf re } creas 1m the pei { 1 2-9 S10N OF Mrs. \seneral _uster trom Si/ ‘ 100 per mont He subseq rently af : as €S rt Of DATS. S_uster at the 1 z ine monument tO her . a4 e 2 yand ¢ vi roe Wuring the t f e % { rress ne was con- ed to be the ste st friend and +} } HN ont t Sod aii matters t ng . terest id gz tne spanish-America war sO g the kaiser’s war he ; 1: a { al Hig to keep thing I g smoot t hom« In the 1 r, ae er at r slept while tne! as i) ae © ai Giec <2 } Zine asse ing, feeding and sieep + +} g OF ©. S LiI€rs V ») passed tnrougn (ir- | I? ‘ 1 , a ‘a’ J i* i r2¢ Teceiy 1 t ers ro { d ' "i-4, , Hilsite itil ig . 1 : = | ! I 5) } : ehien! lendoe Aid - os He is a natural Jeader and adminis trator makes a success of every- . ; 1 thing he undertakes. During the late : 14] i eens a Ay tie iano! mions asked him to take charge of one of their labor day parz2de a parades and conduct it along patriotic lines. He accepted the offer. and, for +1 oe | history r the Me 39S ine il Tne MISLOFY OF the st fhe bs ad be cn ds fe celebrations, Changed the parade trem a 1 } Siebel a gang of toughs and socialists and c foe - sriet anaré sts Of jaw abiding ; : tizens ( the usual cus- tom of labor union parades, no dis- loyal or unpatriotic signs or banners rT eos srimitted iN tha x : vey eer he were permitted Jn the contrary, the : ys : : entire line was made glorious by the Old Flag and inspiring mottoes. Capt. Belknap was a member of the Board of Control of the Kalamazoo Insane Asylum six years. He was for ars a member of the Board of Control of the Institution for the Deaf | which time he rebuilt the institution from the ground up. He has been historian of the Army MICHIGAN TRADESMAN of the Cumberland for the past twenty He was President of the Chattanoo- ga and Chickamagua Park Commission and had practically entire charge of the location of monuments marking the exact position of Michigan troops in the babies of Hea. and Mission Ridge. He subsequently wrote a book on these battles and their effect on the Civil War, which was approved by the War Department. Two 10,000 editions have been printed and circulated among people who re- gard it as one of the most interesting and reliable histories brought out by the Civil Was He was Cent ae position of Commandant of the Soldiers’ Home by Governor Rich and later by Gov- a. erncr Bliss, but declined both offers for business reasons s chairman of the local locating committee of the Home, Belknap raised the funds Soldiers’ which paid for the location of the Home in Grand sue ids. 4 The training of Captain Belknap’s early life, the varied employments oi his young manhood and his participa- tion in broad afiaws of local, State and National moment have given him, egree, clear com- prehension of the vital power of good t i j i in an exceptional d citizenship as a stabilizing influence in domestic prosperity. He _ stands on the threshold of full manhood with a record of life long achievement that gives great promise for the years of He is of the best type of true Americanism—generous, kind- his maturity. ly, self-sacrificing, devoted to his country and its cause, filled with a pa- triotism that reckons not the cost but counts only the service. His ca- reer is a lasting inspiration to the youth of America. —_—_--~> > Bakers Make .62 Cents On One-Pound Loaf. Some interesting facts concerning the component items in the cest of the 12Zc loaf of bread were given by Herbert Hoover in an address before the annual convention of the Ameri- can Asociation of the Baking Industry Atlantic City. He commercial baking has stead- eld recently at aid that ily supplanted household baking, un til it now supplies fully 60 per cent. of the bread of the nation. In analyzing some of the possible methods for reducing the bread price, Mr. Hoover found that although the price of the loaf has doubled since the war began, the baker receives only .62c profit and the retailer 1.75c. The analysis of the cost of bread, from Mr. Hoover’s speech follows: if we esamine the component items in the cost of the 12c 1-pound loaf in New York, assuming average wheat and flour, we find it can be divided approximately as follows: Cents Bamer—-Plour 2. 4.30 Other imgredients...._ 128 Labor, overhead and general __ 4.10 Peo ee a metaer es TOtar 12.00 ‘The four and three-tenths cents de- voted to flour could be further analyz- ed and it would be found that the Mississippi Valley farmer receives at the railway station for average of all wheat about 3c from the loaf (and some further return from the animal feed produced from his wheat). The balance of the flour prices goes to handling, storage, inland transporta- tion, milling, wholesale distribution. This should tend to dissipate any no- tion that the farmer is primarily re- sponsible for doubling the price of the loaf. -In fact. a reduction of G0c a bushel in wheat would affect the loaf but ic. “If we examine the 75 per cent. of the cost of the loaf which lies outside the wheat ees portion we will find it comprises about / cents tor wages and salaries in transport, hand- ling grain, milling, baking and retail distribution and subsidiary ingredi- ents, and that this item has doubled during the war. We will also find rf employed in these services amount to 1at legitimate profits on the capital about 114 cents; that farmers, other than grain, receive about two-tenths of a cent for lard, milk and other in- grecients, and that there is to-day about thirty-fve hundredths of a cent of what may be for the moment called ‘extra profit.’ “There are components of the price which can be reduced without trench- ing either upon the farmer, the wage profits. The thirty-five hundredths of a cent which earner or legitimate I have called ‘extra profit’ is approxi- mately the increased spread between the farmer and the consumer above a normal spread in stable markets. It is not necessarily profiteering. In highly fluctuating prices, such as we Michigan Finance Corporation | FLINT and GRAND RAPIDS : October 20, 1920 are now going through, there is both tendency and reason for the handling and manufacturing trades to secure themselves against great hazards of fall in price by taking a larger mar- gin than is necessary in times of more stable markets. This extra amount is also contributed to by the incidence of excess profits tax, by the shortage in our transportation and many econ- omic causes that are capable of rem- edy with sound governmental and in- While there does not appear any apparently great sav- ing in mentioning one-third of one cent on an individual loaf of bread, amounts to many millions in our Na- tional bread bill. a dustrial policies. ‘There 1s also another direction for improvement in the price of bread without trenching on either wages or the farmer. That is the improvement of labor saving devices, the elimination of waste and further scientific development in the manufac- These are directions of true National economy and service. of processes, ture of bread. They mean increased amount of com- modities from the same expenditure in labor and capital. They mean an expansion in the standard of living of our entire population. How much such economies could affect the price of the loaf it is impossible to hazard, but they represent an ¢fiort that should have the insistent support of the entire trade.” ——_—__°.<-.____ The thing that puts money in the cash register is a sale, not a promise to come in again in a few days and buy. Capital $4,500,000. 7% Cumulative Participating Preferred Stock, 600,000 Shares of Common Stock President Ford Sales Co., Flint. = DAVID A. WARNER Travis-Merrick- Warner & Johnson, Attorneys, Grand Rapids, Mich. m6 6W. P. CHRYSLER ES Vice President Willys-Overland Co., : Director Industrial Savings Bk., Flint. | FRED J. WEISS 4 Vice Pres. and Treas. Flint Motor Axle : Co., Director Ind. Savings Bank, Flint. F E.R. MORTON = Vice President City Bank of Battle Creek, Mich. HERBERT E. JOHNSON, President Kalamazoo City Savings ank, Kalamazoo, Mich. Preferred Stock now paying quarterly dividends at the rate of 7% annually. 2 OFFICERS: : ALBERT E. MANNING, President, 3 Resigned as Deputy State Banking Commissioner to accept Presidency of the Corporation. CARROLL F. SWEET, Vice President, : Vice President Old NMubicail Bank, Grand Rapids, : C. S. MOTT, Vice President, Vice President of General Motors Corporationa. President Industriai Savings Bank. CLARENCE O. HETCHLER, Secy., GRANT J. BROWN, Treas., Cashier Indus. Savings Bok. Flint, DIRECTORS: LEONARD FREEMAN President Freeman D. Co. Direc- tor lo daaral Sone fm FLOYD ALLEN : President Flint Board of Commerce. President Trojan Laundry, Flint. S. A. GRAHAM Vice President Federal-Commercial and Sayings Bank, Port Huron, Mich. CHARLES E. TOMS Cashier American Savings Bank, nsing, Mich. A. C. BLOOMFIELD ee tot Union Bank : OLD mATIONAL one, Grand Rapids. Registrars and Transfer Agents. 605-606 Michigan Trust Bldg. GRAND RAPIDS, R. T. JARVIS & COMPANY : Investment Securities Citizens Phone 65433, Bell M. 433 : - MICHIGAN : ‘uae AUN Ca Ae Fs October 20, 1920 MICHIGAN TRADESMAN | 5O Farrington Frank Farrington’s letters will liven up the lines you thought were dead on your shelves. A forceful, interest- ing Farrington letter is a tonic that will speed turnover, stimulate special sales, waken interest, and increase profit all around. Every live merchant ought to have the 50 Far- rington letters and plan a cam- paign to use every one—one mailing a week throughout the year. Frank Farrington knows retailing—is an ex- perienced advertising man—a writer of forceful, interesting, busi- ness getting !ctiers. His master salesmanship is apparent in every line of these letters. These Frank Far- rington letters were writ- ten especially for us at our re- quest, because we knew the weak spot in retail advertising was the lack of strong, well-written sales letters all ready to send out. + Business Builders FREE! Any one of these letters would be worth its cost if you had to pay $10.00 for it. We value the series of 50, conservatively, at $100.00 but they are not for sale. The Frank Farring- ton letters are reserved for Multigraph users, and a com- plete set is furnished FREE to every purchaser of a Multigraph retail equipment. The set contains not only the 50 complete sales letters, but hints on writing additional let- ters, suggestions as to sales contests, new plans for building business and bettering profit, any one of which may more than pay for the cost of the Multigraph in a few weeks. If you want quick turnover—better profit — a bigger, busier store, you'll want to know all about these letters, and how you ean print them on the Multigraph. The American Multigraph Sales Company 1454 East 40th Street Cleveland, Ohio Multigraph Senior Just the machine for turn- The American Multigraph Sales Co., ing out the Farrington let- ters, for printing labels, folders, booklets, stationery, and the like, and for imprinting manufacturers’ literature. An effi- cient, compact, reliable duplicating device. It does form typewriting and office printing and produces high quality work, adequate for the average business. 1434 East 40th Street, Cleveland, Ohio. Gentlemen: Please give me particulars about the 50 Farring- ton letters and how I can print them with the Multigraph. Flexo-Typesetter It sets real type fer genuine printing from printers’ ink. Name_______-_ Any bright employee can learn to use it, and witha little es ee practice can do the job of typesetting swiftly and surprisingly well, The device is light, compact and strong. It not only Street. _-..-------------------------------------------- simplifies the setting of the type, but provides for keeping the type in such a way that it is alwaysready whenwanted. Town--.-.------------------. OI 4 | “Mich. Trades—10-20 MICHIGAN TRADESMAN October 20, 1920 LIKE A BUNDLE OF STICKS. [It is a comparatively short time since Gov. Allen of Kansas sent a message to cotton growers, who were threatening to restrict their acreage and enhance the value of their prod- uct by getting out a small crop and withholding the same from market until they got their price. He con- trasted their action with that of the wheat growers who tried to increase the yield cf grain because it was need- ed by the world and had not asked Government aid when prices were low. From what happered i1 Wash- wheat growers have now joined hands with the cotton growers and are demand- ing aid from the ington, it appears that the Federal Reserve Bank and from the Government to enable them to get higher prices than the course of the markets affords them. They are out for $3 wheat and the cotton men insist on 40 cents a pound for cotton, which is, respect- one-third and one-half ively, more than the market price. To reach these figures, it is proposed to have loans made to the growers or hold- ers—who are by no means the same in all cases—so that they may be able to hold the stuff in storage until buyers come to their terms. In mak- ing these loans, furthermore, it was other day that the Fed Bank insisted the eral Reserve should -“pay no regard to prices.” This means, in other words, that the amount of the loan in any case should not be based on the values but should be gauged, apparently, by the present market need of the borrower. If this were possible it would only lead to dis- The head of the Reserve Bank had to inform the aster. committee which waited on him that the bank had no such powers as invoked and that its function was to discount the were paper of member banks to whom ap- plications for loans should be made. Besides this, it was found neces- sary again to explain that, while the banks would do all they could to help market the crops, they could not aid in advancing prices of them by ex tended loans. Acts of that kind would be merely a help to speculation which had been reprobated by none more severely than by the agricultural in- terests. The committee was told to organize export associations among the growers so as to provide foreign outlets for their holdings and thus aid, in a legitimate way, in support- ing prices. But advice of this kind, urging self-reliance and initiative as against official aid, did not seem very palatable. Indeed, the frame of mind of the protestants was not such as to welcome an appeal to reason. This was clearly when the committee insisted that the Federal Reserve officers and officers of the shown Treasury Department “shall discon- tinue and desist from issuing state- ments of their opinion as to prices and their jattitude toward the trend of commercial events.” This was based on the erroneous notion that prices are governed by what some- other, It ignores altogether the fun- body, in official positi nm OF Says. damental fact that price declines have occurred because the general public found it could not afford to pay the inflated prices asked. The ridiculous and in- overalls movement was a symptom whose significfiance could stopped buying when it effective not be overlooked and one which wise merchants have had to take into ac- count. The spirit back of that and the other rebbellions against the high cost of living is still in evidence, as will soon be made manifest against those who provide and purvey food. Che latter have approved reductions in the cost of apparel, but refuse to lower their own wares. But, in a gen- eral decline of prices such as now in progress, everything must be affect- ed sooner or later. In connection with this subject comes up the matter of labor which means, in the main, manual labor. During the war and since wages have risen to new high levels, although in most instances not disproportionate to the profits made as a result of such labor. how- ever, has not kept pace with the rise Productiveness, in wages and has in a number of cases With price de- clines, the element of labor cost has even retrograded. become a serious problem, and _ the workers have been made aware of Mills and fac- tories have gone on part time or have this in divers ways. shut down altogether because of in- ability to see a profit in working un- der existing conditions, and bonuses and extra shifts have been dispensed with. Efforts are being made in sev- eral of the industries to get a piece- work basis, instead of a weekly wage, in order to get greater productive- ness. The significance of these things, added to the lessened demand for la- bor, has not been without effect on the attitude of the workers. Nor have they been insensible to the meaning of the fact that attempted strikes have in almost every recent instance been a failure. So the spec- tacle has been presented, for the first time in years, of operatives being will- ing to speed up production and even to submit to reductions in wages rather than see complete stoppage of work. On the part of employers there has been a striving for greater and increased use of automatic de- vices to take the place of Manual labor. One concern engaged in de- signing automatic machinery is so overwhelmed with orders that it will not promise deliveries for about a year, while another has work enough in sight to keep it busy for three years to come. The use of such de- vices may serve to increase the ca- pacity of workers so as to make it possible for them to continue to re- because the latter will be wholly dependent on quantity of output. erence ABSTRACT RIGHT AND WRONG It 1S, there ceive high wages, perhaps, not surprising that should be considerable com- inent and gossip over the fact that Alfred H. Beckmann should change from the active management of the destinies of the National Wholesale Grocers’ Association and “go over to the enemy,” as one paper put it, by taking charge of the Chain Store As- sociation. But some of the comment is hardly justified, nor is the- logic underlying it wholly fair or correct. The writer holds no brief for Mr. Beckmann, nor is he disposed to dis- cuss the merits of the specific ques- tion, but it is typical of the common trade disposition of some consider one side of a grocery writers to trade controversy as wholly right and virtuous, while all other shades of epinion are wrong, wicked and un- fair. lor instance, jobbers think chain stores are wrong in principle and whoever caters in any way to them is guilty of something almost amount- ing to competition. And champions of the chain store and fifty-seven varieties of “co-op” think unfair that jobbers and their friends are pro- moting iniquitous middlemen who should be suppressed. Without passing on the merits of that question—for the sake of this argument, at least—neither side of the partisanship is wholly right or wholly wrong. Food merchandising is more or less in a state of flux at present. It is undergoing on the one side a normal evolution due to stress of competitive efficiency, and on the other it is passing through the most severe reconstructive economic crisis known to the oldest Stress of a veterans of the trade. The old-line wholesaler and the chain store are the two chief types of present-day evolu- tion and no one can say absolutely which will prevail in the end, if either does. More likely both will be some- what already modified as contrasted with ten or fifteen years ago—before the ultimate “best” type is produced; if it ever is. As for Mr. Beckmann, he is the “employe” in both instances. No one ever accused him of double dealing while he was working for the jobbers; modified—they are and because he has left one job to take on another, it does not follow that he is false to the fundamental contentions of the jobber’s efficiency. Chain stores have not invariably claimed to be more efficient than the jobber-retailer combination; — their managers know very well that they have to perform the jobbing function just as much as they do the retailing and that, when they attain a certain magnitude, they are faced with the same necessary “overhead”. that the jobber is. They are simply taking advantage of such circumstances as they can—quantity prices, co-ordinat- ed buying, elimination of duplicate service, etc.—to make money in a way which seems to them likely to suc- ceed. The food trade is big enough for both types of distributive machinery to exist and contend for supremacy— or more likely get a simple living or a fortune. Whether Mr. Beckman turns his back on his old contentions remains to be seen. It might be well to look at the question in a broad rather than a narrow light. For gen- uine students there is much of interest in the experiment of using the same instrument in new environment. crcensentpunsscotentaci You want the business of kickers along with the rest, but you should avoid treating the kicker better be- cause of his kicking than you treat the man who never complains. GEORGE G. STEKETEE. In the death of George G. Steketee, Grand Rapids loses her last represen- tative of one of the remarkable fam- ilies which emigrated from the Neth- erlands to Western Michigan with the Van Raalte clan in 1847. Holland city still possesses the last living male representative of that family in the person of Bastian Steketee, the veteran merchant. Sturdy, stubborn, steadfast and honorable, the deceased embodied the best traits of the Stek- etee family and the Holland race. Mr. Steketee was at one time engaged in the dry goods business at Holland in company with his deceased brother, Paul. For over thirty years he con- ducted a retail drug Monroe avenue, Grand Rapids. His mercantile marked by great fidelity and energy. His habits were simple. His methods were di- rect. He never beat around the bush or gave utterance to a sentiment he did not believe to be true. Like near- ly all men of Holland descent, he was a little too tenacious of his own opin- business on Carecr Was ions and to much inclined to set his own judgment above that of his associates and fraters; but no one ever questioned his honesty of pur- pose, because deceit and circumlocu- tion were utter strangers to him. Mr. Steketee grew old gracefully, retaining only enough touch with business duties of late years to keep his mind alert and his body active. He loved his lodge and the associa- tions which it afforded him and pass- ed into the Great Beyond with the courage of a Christian and the com- posure of a stoic. HOSIERY MARKET QUIET. Manufacturers who are. offering hosiery for sale find that merchan- dising is rather rough sledding just at present. The majority are letting the market follow its natural course and are making no particular effort to sell anything; that policy is not a new one by any means and is generally known of in the trade. Here and there a selling agent will offer certain lines at prices that are particularly atractive, and some re- sponse to such tactics was reported the middle of last week. Mills that are resuming operations on such a basis or are continuing to run stimu- lated by such orders are working on the barest margin of profit. However, selling agents admit that that sort of a plan is more satisfactory than to remain idle for an indefinite length of time. For the moment retail stores are not offering any lines of hosiery at reduced prices. It is therefore likely that the feeling is that they can move what merchandise of this description they have in stock at the prices at which they are holding stock or else they are lightly stocked and are mere- ly watching for a favorable oppor- tunity to buy. Generally speaking, the market re- mains just about in “status quo.” That is to say, there are few who are willing to be explorers in the broad unknown field of merchandising to- day and the majority are waiting for a more definite route to follow be- fore starting to sell in earnest. $ October 20, 1920 MICHIGAN TRADESMAN California Fruit Growers Exchange A Non-Profit, Co-operative Organization of 10,500 Growers TO THE TRADE: Now is the time to push lemons. Cal- ifornia is practically giving them away. Only a few times in the history of the lemon industry have our prices on Cal- ifornia lemons been so low. Lemons have been selling below the cost of production all summer. Growers’ re- turns are approximately $2.00 a box be- low a ten-year average. In view of in- creased costs, they should have been con- siderably above the ten-year average to enable the grower to break even. Yet most retailers have failed to cash-in on this opportunity because of the prac- tically universal habit of fixing retail prices «.t lemons without regard to whole- sale costs. This practice has resulted in slow sales —retarded turnover—and it must be re- membered that no profit is made until goods are sold—hence margins which are too wide defeat profits by slowing up sales. The way to make money on lemons is to Price them by the dozen on the basis of a fair margin over current wholesale prices. Such margin is conceded to be 25% on sales (equivalent to 33 1-3% on cost). uch a margin results in rapid sales, in- creased turnover, fresh stock, acceler- ated consumption and consequently much greater net profits. Display lemons by putting them where the customer can see them—price them by the dozen, not by the three or four— put a price card on them—and watch them move out! Do not be afraid of the season. Lemons are sold freely all winter by merchants who price them consistently in accordance with wholesale costs. Such merchants sell almost as many lemons in the winter as in summer—and you can do the same if you follow these suggestions. At present prices lemons should be your ‘leader.”” Make next week a “‘Lem- on Week”’ in your store. To make figuring easy for you, below is printed a selling chart. Thereon are prices which yield you 25% on sales (33 1-3% on cost) and all the work is done for you. Note it carefully—it will save you all the trouble of figuring—and its use will very greatly increase your sales and net earnings on this important all-the- year-round fruit. Selling Price Chart To Yield 25% Margin on the Selling Price—California Lemons The cost per box is shown at the top of each column responding to price paid for box. The figure at inter- and the various sizes of Lemons are given in the column section is the selling price per dozen. — I A I f 300-si I ns costing you $5.00 ° ‘ s ae 2507, ed E ample. OX OF osVU-size Lemons costing yo a. he ane ee ee @ cee as will yield 25% on the sale if sold at 27 cents per dozen. cost), locate the size in left-hand column and follow (See Chart.) Remember these figures indicate selling the line to the right until it intersects the column cor- prices, NOT costs. SELLING PRICE TABLE CALIFORNIA LEMONS SIZE | $3.00 | $3.25 | $3.50) $3.75 | $4.00| $4.25 | $4.50 | $4.75 | $5.00 |$5.25] $5.50) $5.75 |$6.00| $6.25 | $6.50 $6.75 | $7.00 | $7.25 | $7.50) $7.75 | $8.00 240 | .20 | .22 | .24 | .25 | .27 | .29 | .30 | .32 | .34 | .35 | .37 | .39 | .40 | .42 | .44 45 | .47 | 49; 50] 52] 53 270 | .18 | .20 | .21 | .23 | .24 | .26 | .28 | .29 | .30 | .32 | .33 | .35 | .36 | .38 | .39 | .40 | .42 43 | 45 | .46 | .48 900 | .16 | .18 | .19 | .20 | 22 | .23 | .24 | .26 | .27 | .28 | .30 | .31 | .32 | .34 | .35 | .36 | .38 39 | .40 | .42 | .43 360 | .14 | .15 | .16 | .17 | .18 | .19 | .20 | .22 | .23 | .24 | .25 | .26 | .27 | .28 29 | 30 | .22 | 33 | 464i Bi & 420 | .12 | .13 | .14 | .15 | .16 | .17 | .18 | .19 | .20 | .20 | .21 | .22 | .23 | .24 | .25 | .27 28 | .28 | .29 | .30 | .31 442 | .12 | .12 | .14 | .15 | .15 | .16 | 18 | .18 | .19 | .20 | .20 | .22 | .23 | .23 | .24 | .26 | .27 | .27 -28 | .28 | .3 480 §°.10 | .11 | .12 | .13 | .14 | .14 | 15 | 16 | 17 | .18 | 18 | .19 | .20 | .21 | .22 | .23 | .23 | 24] .25 -26 | .27 Keep this chart handy for reference. Write us for free displays and selling helps. CALIFORNIA FRUIT GROWERS EXCHANGE, Los Angeles, California Fs Sanches oaancabdlietessta die & 10 MICHIGAN TRADESMAN October 20, 1920 i)))) z rr = 3 Vn = (iit Steen \ f\ ay v\\ ~~ au an Ke re: AGIA \\ \\\ sod) svat Gh MQ (QGRey O VE emt LSI sy a yi e Tj; Ye y y A ZY F Michigan Retail Shoe Dealers’ Associa- tion. President—J. E. Wilson, Detroit. Vice-Presidents — Harry Woodworth, Lansing; James H. Fox, Grand Rapids; Charles Webber, Kalamazoo; A. E. Kel- logg, Traverse City. i Secretary-Treasurer—C, J. Paige, Sag- naw. Fall and Winter Prospects For the Shoe Dealer. Written for the Tradesman. In this period of liquidation and price adjustment all is not precisely as merry as-wedding bells, but on the whole the situation isn’t as bad as it might have been, and there is no rea- son why, with proper grit and gump- tion, the average retail shoe dealer shouldn’t close the fall and winter sea- sons with a nice showing on the profit side. The retailer is able to quote prices somewhat lower than those of a year ago. In most cases these concessions represent voluntary reductions by means of which the dealer passes a good thing on to his customers, less frequently it represents reductions made on account of the government’s But, from whatever cause or causes, and whether the re- fair price code. duction be only nominal or more ap- preciable, the fact is that the down- ward tendency is in harmony with a great economic law whose outworking is as inevitable as the law of gravita- tion. And the encouraging thing is that people are coming generally to under- stand that prices are controlled by economic laws, and that intelligence helps to reconcile them to existing prices. During recent months many manu- facturers and retail dealers—not only in shoes but in other lines—have taken the pains to explain things about prices to the lay mind, so to speak; and this education has been helpful. When a break occurs in the price of raw ma- There should be more of it. terials this does not mean an immedi- ate and corresponding drop in the price of commodities already made up and in process of distribution: for, if materials have been appreciably higher, this excess in price must be registered in the retail price as well as the wholesale price of the goods now on the way. Last summer a farmer- friend of mine showed me a great pile of wool which was baled up and stored in one of his out-buildings. He has about three thousand pounds on hand. He said there was virtually no mar- ‘et for the domestic clip. It is said that the 1920 Australian clip is. still on hand. And reports agree that there is wool, wool, wool—the greatest abundance of wool. But my tailor soaked me to the tune of $68 for a suit of clothes the other day. Did I wax indignant and agcuse him of be- ing a profiteer Not when he explain- ed to me that the cloth out of which my suit was made cost him just $9 a yard. Worsted and woolen goods will be cheaper presently, but only when we begin to get cloth and woolens made up from cheaper raw materials. We shall have to be patient. By next fall we will all be buying clothing for less money. Now if the people who are most interested in having other folks know how these economic laws work would only take the pains to explain them to shoppers it would help tremend- ously in relieving the situation. Open Weather and Fall Offerings. “Isn’t this beautiful weather?” “What a perfectly ideal fall!” and many other such expressions one hears; but it isn’t retail shoe dealers who are thus expressing themselves. The shoe dealer has his own notion of an “ideal” fall, and his idea of a corking fall is the sort of weather that puts shoe-buying notions in the minds of folks; not vour dry, open weather with warm sunshine and little as yet to suggest the proximity of the sea- son when frost, snow, chilling rains aud wintry gusts may reasonably be expected. In weather like this every- body and all his kith and kin are naturally clingingly tenacious (and gleefully) to the old oxfords which did service through July, August and September. But just wait. There will be cold, chilling rains later on; yes, and frost, And the way chill- ing sensations and moisture will per- meate the thin, worn soles of those same old summer oxfords, will start more people to your shoe shop than you could budge with your most lav- ish and expensive advertising cam- snow, and slush. paign. If you are a shoe dealer don’t be- come peeved with the weather man; just remember the familiar aphorism —Every dog has his day. So much for the weather, and now as to fall offerings. Well, dark tans are going to be People like the darker shades in brown and tans. It now good sellers. appears that this color has become standardized. These shades are pop- ular with boys and girls, and with young people, and men and women. And it now looks as if fall and win- ter oxfords were going to be worn ex- tensively—especially by girls and young ladies in the cities. Wool stockings are much higher priced than silk ones, costing anywhere Shoe Store and Shoe Repair Supplies SCHWARTZBERG & GLASER LEATHER CO. 57-59 Division Ave. S. Grand Rapids Bullseye Boots Pressure-Cure Red and Black Boots IN STOCK IMMEDIATE SHIPMENT Construction Red or Black. Gum Upper. Gray foxing and plain edge sole. Tough gray sole joined together by Hood Tire process. Long Wear Good Looks Men’s Bullseye Red and Black Short Boots ~_---------- $4.00 Boys’ Bullseye Red and Black Short Boots __---.-_---- 3.30 Youths’ Bullseye Red and Black Short Boots --_-__-- 2.45 Men’s Red and Black Hip and Sporting -------------- 6.00 We have thousands of cases of rubber footwear on the floor. Write for special rubber footwear catalog. RUBBER PRODUCTS CoO., Inc. HOOD GRAND RAPIDS, MICHIGAN FOR EVERY KIND OF SERVICE H. B. Hard Pan Shoes are a credit to the good judgment of the retailer supplying them. Michigan folks know and have been wearing these shoes for a quarter of a century. At this season your outdoor customer is going to need the best in service shoes, don’t take chances with un- known kinds—sell him the best— The H. B. HARD PAN, Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear 11-13-15 Commerce Ave. GRAND RAPIDS, MICH. October 20, 1920 from $3.50 to $7 the pair, and this makes them, of course, ever so much more desirable. But they can’t be worn with boots; therefore, oxfords! You can’t beat that logic. So metropolitan dealers are report- ing a big advance call for chic ox- fords to be worn with extravagantly priced wool hosiery. All of this is tough on Dad, but a young girl’s life isn’t worth the living if she can’t have the latest and newest wrinkle in wearables. Offerings for the present fall and the forth-coming winter do not ex- hibit any radical departures. The bulk of the business now, as in for- mer years, will be done in what is known as staples; i. e. conservative genteel, and accredited styles. Of course big shoe concerns of the cities will feature novelties and smart effects in footwear—especially for wo- men—as they always do, but the noise made anent such things is far and away out of proportion to the quanti- ty and importance of them. It is good .business, of course, for it has its news value and publicity merit. And, with some stores the so-called “smart” clientele is really a determin- ing factor; but the dealer who is now stocked with neat, sensible lasts— shoes that are good fitters and wear- ers—is in shape to meet the bulk of the demand. If he wants to pep up his lines later with something a little more snappy, there will doubtless be between-season styles and specials to which recourse may be had. The main thing now is to keep on the job trying to move the present stocks. In this the weather will doubtless help presently, as it in- And in the: meantime keep on telling the peo- ple why prices of shoes cannot im- mediately drop to pre-war They must come down gradually, and they will never again reach that low level. And the reason for this is that the labor element must be consider- variably has in other years. levels. ed. Cid McKay. _ —- -~»~»—__ Teacher Is Still Waiting For Farmer’s Answer. ” “Jump in,’ said Farmer Smith to Miss Jones, who was walking along the road from her school to her board- ing place, “and ride with me to town. A little spin will do you good. It will take only about an hour and you can be back in time for supper. “Do you know,” he continued, “it used to take me about all day to go to town? It is wonderful what the automobile has done for us farmers— yes, and the other improvements, too. When I was a boy my grandfather cut grass with a scythe and went to bed by the light of a candle. Now many of us farmers in the township have mowing machines drawn by gas- oline tractors, and we have electric light plants right in our homes.” Miss Jones, after thinking for a while, asked: “Would you not make more profit from your farm if you drove to town in your buggy and if you cut your hay with a scythe? A buggy and horse would cost you only a few hundred dollars, while your auto cost you more than a thousand. You could buy a scythe for two or three dollars, whiie you pay $100 for a mowing ma- chine.” MICHIGAN TRADESMAN ll “Gosh, child,” exclaimed Mr. Smith, you may be able to teach school, but you don’t know much about farming. Why, it would take me a week to cut with a scythe what the machine will cut in a few hours. I would waste a day going. to town; now I go and re- turn in an hour or two. It is cheaper in the long run to use improved ma- chinery; that is, my profits are much larger for the same amount of time and labor. Any farmer will tell you that. Charlie Schwab would tell you the same about the use of improved machinery in a manufacturing plant. When he was managing the Home- stead Mills he often scrapped good machinery in order to put in machines that would turn out more and better steel. Oh, yes, improvements make us all richer, and the fellow who sticks to the old is a fossil.” “Say, Mr. Smith; I want to ask a question: “Do you think the little one-room school I am teaching is as good as the big consolidated school over in Val- ley Township? The Consolidated school costs more, but now, honestly, is it not better?” Without giving him time to reply, she continued: “I was over there last Saturday to see about getting a position in it next term. You know that none of us nor- mal school graduates will teach more than a year in a one-room school, or just long enough to get a little prac- tical experience. “Just think there is a new teacher each year at the school I am teaching. “Well, I went to see the principal ot the consolidated school, and he told me that I would have recitation pe- riods of about thirty minutes and would have eight or nine periods a day. In my school the children have recitation periods of about ten min- utes. I simply call a class, rush them through, then call another. “I saw laboratories for the teach- ing of science and agriculture, manual training shops, kitchens, and so many other things at that school. The prin- cipal told me that big boys and girls attend. Here in this township there is not a big boy or girl in school. In fact there are none in the township, all having gone to the city. “There are twelve one-room schools in this township, some of them only a mile or two apart, all on roads with- in four or five miles of a good center. Would it not be a good plan, Mr. Smith, to tear down all the twelve school buildings and to erect a build- ing like the one in Valley Town- ship? The children living more than a mile and a half away from the school could be hauled there in an auto truck, just as is done in Valley Township. You say that modern im- provements pay the farmer; would not a modern school pay just as big dividends?” Just then something went wrong with the auto and Mr. Smith did not hear—at least it is supposed he did not, since the twelve one-room schools are still in use, the sole reminders of the pioneer days of the township when Mr. Smith’s grandfather cut grain with a sickle and threshed it with a flail. W. S. Deffenbaugh. a Speculating sounds more refined than gambling, but a fellow loses just as much, Your merchandising problems are easily solved when you handle the Hirth-Krause line of more mileage shoes. Repeated sales are the best proof of the quality of the goods sold. Stock up with more mileage shoes and watch your mer- chandising problems vanish. FACTS HIRTH-KRAUSE Manufacturers of the More Mileage Shoes Grand Rapids, Michigan 8101 8151 8103 8153 8100 8150 8102 8152 Something New and Better The HOW ARD Line Boy’s Welts That Wear Celoid Chrome Soles More Wear, Combined with the Flexibility and Fine IT IS Channeled and Finished. It is Waterproof. It Will Not Slip Eight Sturdy, Stylish Numbers Selected Chrome Side Uppers, Solid Leather Construction A Standardized Product. Two Leathers, Two Lasts, One Pattern. RINDGE, KALMBACH, LOGIE CO. 23 to 100% More Wear than the Finest Oak Sole Finish of Oak Leather. The Guaranteed Sole That Will Outwear Any Oak Sole in the World in Stock Now Wing Foot Rubber Heels Boy’s Dark Tan English Bal. “Little Tad Last” _.___-.- $4.75 Little Men’s Dark Tan Eng. Bal. “Little Tad Last” __-__. 4.25 Boy’s Dark Tan Nature Bal. “Youngster Last” -__.___-_. 4.75 Little Men’s Dark Tan Nature Bal. “Youngster Last” __. 4.25 Boy’s Gun Metal English Bal. “Little Tad Last” --__.__. 4.50 Little Men’s Gun Metal Eng. Bal. “Little Tad Last” ____ 4.00 Boy’s Gun Metal Nature Bal. “Youngster Last” _______ 4.50 Little Men’s Gun Metal Nature Bal. “Youngster Last” ____ 4.00 WRITE FOR SAMPLES 10 to 22 lonia Ave. N. W. GRAND RAPIDS, MICHIGAN Jobbers in All Kinds of BITUMINOUS COALS = 2 AND COKE A. B. Knowlson Co. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS tus Jisch Thine ©e 237-239 Pearl St. (near the bridge) Grand3Rapids 7 ae 203-207 Powers’ Theatre Bidg., Grand Rapids, Mich. cas i 12 MICHIGAN TRADESMAN = = = = = , = x > > : = = & y = 7 I I N i LN ci A 2 = ~~ = jal * 7 — ae auf” = be ms : on = = % =~ = - a = — ran meee. ee iat . = = Se. ss ae A ae a = ic Ey) A= fe ae ys -— ! = ay a - => 4 5 >, AS t —— _—— Present High Interest Rates Are Financial Menace. It must be borne in mind that pres- ent price reductions are not the re- sults of changed fundamental condi- tions. The public still stands face to resulting from face with conditions high taxation, high wages, underpro- duction and high interest rates. The present wave of price cutting very represents the elimination of excessive profiteering through the processes of competition, and it also represents the conversion of stocks of goods into money as a result of curtailed credit. But, with basic con- ions unchanged, the real test of prices will come when it is necessary to rep with new merchandise th hat is now being sold to the p reduced prices. CX CCSsive government d disturbed conditions a if does not range of possibilities will obtain relief from ng period of 2€ Present vVari- of taxation against the burden real- ly falls on all, and every piece of mer- goes over the counter Or a store tor a great man} years to 11 -- . A j > - 1, come wlll Carry a added cost as the ; 14 f vernment esuit oO rovernmeé! taxes ie saecll cone: lye _ } i Wilt require a 101 period ol ears {0 e¢ tne condiuo0ns of§1 underproductiot! fOr DETMANCHE Tre- ic I 1 re + + } t ) t equal 5 ‘ } tne adem q a 1 Nave 1 | reat surplus. it seems a arent Mis time, 2 yer, tnat ine beopic al thoro 1g resclive t 1g } 1 tout thes resuits, and current events .. 1. . 1 nave nad tneiy 1] Oo! roy 14 | ; i fi¢ public yrotest pi s ithin 1 las las bee cr i 4 1 1 oo. <4 d the pe e have shown OT * tinue fo jerate the cost of living. The ( f Tor p> ecring 1s « ympetitio ] ‘ ] } 1 | ia t S0pDPp ali gemand | ~ repeales and the proiiteer + ii We Ss Will d, sooner or later that ae . 4 some competitor is willing to under- a... “ } aks HEE Bh sell him and take the market away yy disposing of goods at a more rea- antl “2 onable price is required is stability effected only There whicl and thrift. day’s pay, by eight work for eignt hours pay, not iust be hours four The stabilization 3 . work for eight hours pay. economic TT CeSSes Ot can function only with the develop- ment of such complete efficiency. It also must be remembered that the higher standards of living toward constantly working, mean increased prices. And manifest- ly each individual is striving to live in a better environment. What was which we are a luxury a few years ago is considered a necessity to-day. In the days of Washington the tallow candle was a luxury; in the days of Lincoln it was the kerosene lamp; and now, in the days of Wilson, even the wonder of the electric light has become a com- monplace necessity. How many of our people would be willing to go back and live as they did 10 years ago? We cannot have these constantly advancing standards without corres- ponding advance in prices, and the standards of living human nature elevation of our represents a force of as immutable as the law of gravity. As the standard of living has advanced involving a continual increase in the cost of living, there has been a cor- responding shrinkage in the purchas- A dollar of ing power of the dollar. to-day only goes half as far as it went five years ago—in other words, the dollar of 1920 is only a 50-cent piece in disguise and the same thing The his- was true a generation ago. of the dollar is one of a continu- tory ally shrinking value. No doubt a gen- eration hence the dollar will again be a 50-cent piece in disguise —___— sessable polices at stock company 3uyers and Sellers. rates. They pay no dividends to 74 ; : : : Since Esau sold his birthright for a policy holders, have about the same LEE : little mess ¢ pottage, underwriting experience as the stock companies and are, in fact, the same Down to the present mon re as stock companies in their relation- Anompson me ey set ly ship to their patrons. We've been a race of buyers and of rn . . sellers—-nothing less [he insurance companies, as a eller HOtMINg t€Ss, whole, are subject to many prevent- And will be until the finish of the unt- able losses of which those companies verse, | guess The Grand Rapids Merchants Mutual Fire Insurance Co. STRICTLY MUTUAL Operated to: benefit ot members only. Endorsed by The Michigan Retail Dry Goods Association. Issues policies in amounts up to $15,000. Associated with several million dollar companies. Offices: 319-320 Houseman Bldg. Grand Rapids, Michigan MR. JONES, the grocerman, says that fire insurance BUTTE to him is just like The stronger it gets, the less it’s worth W EK are not one of the strongest companies in the state, but we are classed with the BES | With an immediate saving to you of 25 to 45°, Michigan Bankers and Merchants Mutual Fire Jns. Co. of Fremont, Michigan WILLIAM N. SENF, Secretary More than 2,000 property owners TREN TH co-operate through the Michigan Shoe Dealers Mutual Fire Ins. Co. to combat the fire waste. To date they have received over $60,000 in losses paid, and even larger amounts in dividends and savings, while the Company has resources even larger than average stock company. Associated with the Michigan Shoe Dealers are ten other Mutual and Stock Companies for reinsurance purposes, so that we can write a policy for $15.000 if wanted. We write insurance on all kinds of Mercantile Stocks, Buildings and Fixtures at 30% present dividend saving. Bristol Insurance Agency “The Agency of Personal Service”’ Inspectors and State Agents for Mutual Companies STOCK INSURANCE vs. MUTUAL 350 Stock Companies in operation in U. S. today. 2000 Mutual Fire Insurance Companies in operation in U. S. today. 1500 Stock Companies have started in U. S.—1300 failed, 16 per cent survived. 2900 Mutual Companies have started in U. S.—700 failed, 76 per cent survived. Stock Companies sell indemnity at a_ profit. (Competitive Agency system encourages over insurance, resulting in high expenses and loss ratio. Average expense, 45 per cent; loss, 50 per cent. Mutual Companies sell maximum protection at minimum cost. (Reducing fires and keeping expense at a minium. Average expense, 15-20 per cent; loss, 25-30 per cent. Can you afford to patronize the costly old line system. Michigan Shoe Dealers Mutual Fire Insurance Company Main Office: FREMONT, MICHIGAN ALBERT MURRAY Pres. GEORGE BODE, Sec’y A. T. MONSON, Secretary MICHIGAN C. N. BRISTOL, Manager FREMONT, MICHIGAN TRADESMAN October 20, 1929 )) ¢ (Kno a CBOE WOMAN'S WORLD — ~ et il assume § Charley’s Little Habit of Saying “What?” Written for the Tradesman. A little boy at a house where I was visiting not long ago always demand- ed that people should repeat what they said to him. No matter who it was—father, mother, sister or brother or stranger within the gates—he al- ways said “What?” Like other children he was continu- ally asking questions but he never listened to the answer. Invariably he insisted that it be repeated to him. And the curious thing was that neither of his parents, nor any member of the household, seemed to notice this: they always cheerfully repeated whatever they had said, even when, as not in- frequently happened, he required a second repetition, or occasionally a third. It being my first acquaintance with the child, I noticed it at once, espe- cially as he treated in precisely the Same way such remarks or replies as I addressed to him myself. At the first opportunity to do it tact- fully, I said to his mother: “I’m so sorry that Charley is so hard of hearing.” “Hard of hearing! I should say not I am sure his hearing is more than ordinarily keen.’ “How can that be when everything one says to him has to be repeated?” Now it is hard to believe, but it is a fact, that that mother actually had not noticed this peculiarity of her child! Nor it been especially noticed by any other member of the family. Now that I had called it to her attention. she was, I could see, a little startled by it, but she thought lightly of it, saying: most conspicuouos had “Oh, it is only a habit; he will out- STOW it.” It did not take me long to discover the the habit—for habit it was. The little boy’s hearing, as his mother said, was entirely normal, not to say acute; he heard perfectly what was said to him. cause of But I observed, first. that his mother was in the habit of saying to him things that she did not mean; that she did mediate attention or not expect im- obedience to what she said, but had permitted the child, doubtless from his earliest years, to require her to say a thing several times before he would pay attention to her. I observed further that he was in- attentive in all respects. When some one answered his question or said any- thing to him he did not listen, know- that he didn’t need to—al- could have it repeated. any ing well ways he So I tried the experiment of answer- ing his question, or making my re- mark once and once only. The first time this happened he was somewhat surprised, and asked: “Why don’t you tell me what you said?” didn’t seem to care the answer to your I’m a busy woman, and I can’t afford to waste my time talking “Because you anything about question. to little boys who aren’t interested in what I say.” A little sly face and he grin spread over his said: “Well, you needn’t tell me, any- way, because I heard what you said the first time.” “I thought you did,” I answered, “and I’m glad, because I would hate to think you were deaf.’ Within a few days the little boy —and he was a very nice little boy— came to realize that I neyer would re- peat, What?’ to ne he always laughed, excepting once and when he said in a while, when he would Say: Aunt Prudence, | hear you that time.” Other members of the family took up the good work, and by the time I “Really, didn’t left the reform was well under Way. But the mother was still repeatin her answers, still wasting her word and to her the child was still sayi: “What?” Yet I noticed that usual! when he said “What?” to her looked out of the corner of his eye ; me or any one else who was pres: and grinned. This habit is very common in chi dren, and very easy to break, simp! by saying what you have to say on and refusing to repeat except in ¢! instances where you really belie that the child has not heard you. is one of the ways to train attenti and concentration. It seems a sma thing, but the child who learns in t! early years to listen to what he hear is acquiring a good habit in place a bad one. It is a far-reaching thing. It make the difference between reading a pag: of a book—a school-book, for instance: —and then having to read it over again because you did not notice whai your eyes passed over. It goes o: through life, in social contacts an business. Any thing worth hearing worth noticing and remembering. \] these child-habits have their aftermat| Prudence Bradish. (Copyrighted 1920.) —_—__.-~___ In Doubt. The pompous politician burst int the lawyer’s office and in an excited manner asked: "What you do if a pape: should call you a thief and a liar?” “Well,” said the lawyer scrutiniz ingly, “if I were you I’d toss up nickel to see whether I’d reform o: lick the editor.” would The Popular Cereal in Millions of Homes Of DRINKET . The Coffee-like Beverage —is a real, gratifying, distinctive beverage—not an imitation or a : substitute, but a fine, full flavored drink served hot or cold. Kellogg’s Help You Sell Kellogg’s Every Day KELLOGG TOASTED CORN FLAKE COMPANY Battle Creek, Michigan Toronto, Canada An Excellent All- Wheat Ready-to-Eat Cereal & COFFEG-LIKE BEVERAGE For Better Health READY TO SERVE Pmt Omens and men BCMA UR ‘ALLIDGS TASTED Codw fae Co. S71 CHA sO MO an A Coffee-Like Beverage Made In the Cup 9 OS October 20, 1920 MICHIGAN TRADESMAN THE BUSINESS GIRL. Good Looks Not Necessarily a Dis- advantage. There is a great deal of discussion about the advantages and disadvan- tages of the pretty girl in business, but after all, good looks are never a dis- advantage unless the girl allows them to become so. The girl who keeps her head need never fear that her attrac- tiveness hurts her chances for suc- cess, but if she loses her head and keeps her mind only upon the fact that she is pretty she certainly soon learns that these good looks are a disadvantage. Most men like to have a nice-look- ing girl in their office if that girl is seemingly unconscious of her beauty and to whom it is a thing apart from her work. Years ago it used to be thought impossible for the pretty girl to have brains, but to-day it is very common, and it is needless to say that the two together make an interesting and delightful combination. An in- telligent face which also bears the marks of beauty is far more attrac- tive than the empty face which has only the perfect features and_ skin. The beauty which comes from within and shines from the eyes, portraying character as well, is double beauty and something to be sought, There are girls who believe that be- ing beautful can get them anything, aud so it can to a certain degree, but it is not lasting. Men may play with them and love them, but the girl whose whole thought is upon herself cannot remain long in the office where so much depends upon brains. She would only distract every one from their work and be negligent and un- dependable herself. The other girl who is beautiful but forgets it while at work—her thought upon the tasks of her desk—will attract business and help to hold it as well as be worth her salary in actual labor. She be- comes an object of further admira- tion because of this beauty and a stronghold in the office because of her ability. Success is sure to come the way of such a girl if she does not give up and marry before the race is run. It is not exactly easy for the girl to forget herself and apply her effort to the work if she is unusually good look- ing. She is inclined to want to primp and dress up and enjoy the admira- tion which is the right of any pretty girl, but as sure as she indulges she loses that other quality which, when it comes to choice, is most desirable. No one likes to see a girl who should be at work sitting at her desk per- forming the last toilet efforts. It is rather disgusting to see even a pretty girl buffing her nails and powdering her face in any public place, much less an office. It seems to be intend- ed as a means of attracting attention to the face and certainly gives away the fact that the girl is much concerned about herself and her looks. In most candy the clerks are chosen for their attractive- ness, and one does not often see them hands or stores drawing especial attention to that beauty by doing these things. They are beautiful and of value as sales- girls because of it, but they would lose that value and that attractiveness if they showed consciousness of it. The business world is rather sordid and demanding at best and it is glad to stop a moment admire the beautiful girl—perhaps not outward- ly and rudely, but by subtle acts of respect and courtesy to the office in general. and Sometimes a girl who is timid is apt to think her beauty makes her un- safe, but that is always a matter which Like the girl attention by doing little suggestive things in public, the shy the girl can control. who seeks pretty girl is unsafe only when she leads men on and makes herself con- spicuous. She will in most cases find that that properly will keep her safe if she so wills, or beauty, if used, that if she thinks differently will bring her danger and mistakes. After all, much in life depends upon ourselves, and those girls who have been given the great gift of beauty should not treat it lightly, but use it as a means for helping and better- rather than pulling is neither an advan- ing conditions them tage nor a disadvantage but both— down. It just as the girl makes it. Effie Maurine Paige. ee Money Can Not Buy Happiness. Money wields a tremendous influ- ence in the world but it con not buy happi>ess. Money is something that can be used happily to bring happiness or it can be used to bring about mis- ery aud unhappiness. A business man has the following interesting observa- tion on the possession and the use of money and how it should be regard- ed sé nm } ) : cl - tr, ac} rea] Any man, in order to achieve real must have the right ideas about money. If he ; ideas about money, he character. A man may easily be hap- py, successful and highly regarded on $1,800 or less a year, but, if he is it is ] ] 1 ] i 1 because he knows how to handle those $1,800, and realizes the power that is in each of those $1,800, and keeps in takes 100 cents, nickels, or 10 dimes, to sight the fact that it or 20 ‘ make E 1 one of tnose s +} 1 } } ‘ ) ee Un the other hand, a man may have an annual income of $50,000 and ve neither successtul nor happy nor t 4 Te * e 4 highly regarded. If this is true of him it is because he has no about money. “Here is the thing that my experience Money is the symbol of wortl 1 power. if vour money is handled | WEr, Ik YOUr Moncy Nal I rectly. li you regard money as a constructive thing, something to be used beneficially for yourself, your family and your community, some- thing with which to build up and pro- duce improvements, you are on solid : 7 1 De 1 a h ground; nothing can shake you, noth- 1 : . . 1 $f. ing outside of earthquakes and fires, can ruin you financially. r Let me put it this way: The use a [ enue Man Makes Of ‘r he has got 1 his money aft his hands is the measure of his worth. ~~» ~~ seeing you cant spend On i Well, } time n +1) OY §€SS Ulric HOW Er get a drink, there is just so extra time in which to plan get more pDusiness. A Combination Soap ANOTHER Octagon Product. Es- sentially a bath and toilet soap which at the same time meets all the require- ments of a soap for dainty laundering. Octagon White Floating Soap is fast gaining the recognition it deserves. Sales increasing everywhere. it—push it—display it wherever possible. Quick turn-over and good profit. now—OCTAGON WHITE FLOATING Get behind Order Quantity Price Offer SOAP will sell. The name “COLGATE’S OCTAGON” is recommendation enough —the quality assures satisfaction—effec- OCTAGON WHITE FLOATING SOAP—in boxes of 50 or 100 cakes—can be included with Octagon Soap, Octagon Soap Powder and Octagon Scouring Cleanser to get quantity price. tive advertising in many cities will keep it to the front. Profit for you—Premiums for your customers COLGATE & CO. Jersey City, N. J. 18 AROUND THE WORLD. Impressions Graphically Recorded By Noted Globe Trotter. En Route from Java to Singapore, March 29—I suppose one really be- comes a full-fledged traveler after crossing the Equator. Great cere- mony attends this event. We crossed that imaginary line on Monday evening, Mach 25, at about 10 o'clock. The event was signaled by a long blast from the steamer’s siren. Immediately following this, Father Neptune appeared on deck, accom- panied by the First Officer. He greet- ed the pasengers and informed them in-select verse of their welcome to the Equatorial Zone and gave warning that at 2 o’clock the following day he would appear with his retinue to baptize such of the.passengers and crew who, for the first time, had crossed the line. Promptly at 2 o’clock on the entire sl company Tuesday, appeared ship’ Ss on the after deck, where a large tank about three feet in depth had been placed, next to a raised platform. On the platform were seated the Captain, the chief officers and members of the Traveling Bureau. Neptune appeared accompanied by the band, dressed in fantastic costume, and sailors dressed as Indians and ¢ ‘annibals, naked to the waist and covered with black or red grease paint. There were also red nosed, red faced soldiers, a high priest and a barber. Father Neptune, the priest and the barber conducted the ceremony in verse, written for the OCCe asion. The Captain and officers were pre- sented with large papier mache or- ders, in recognition of their efficiency and bravery. After each presentation, at the suggestion of the high priest, and to the accompaniment of the band, the official hymn was sung. Four of the black painted then jumped into the tank. The wa- ter immediately took on the color of their bodies. Father Neptune explain- ed (all in verse) that all of those who crossed the Equator for the first time, in order to fe baptized and receive their Equatorial names, must have the dirt accumulated above the Equa- tor removed, and woe betide him who refused. At the call of their names about a dozen passengers appeared upon the sailors platform, in such clothes as they hap- pened to be wearing. Seated on the edge of the tank they were, in turn, applied with given their Equa- hrown backward in- given a fine soap lather, a scrubbing brush, torial names and to the tank where they were well tak- en cate of by the waiting sailors. Three good duckings were the least that anyone received, and they were ‘eal duckings, too. Sailors do not often get an Opportunity to duck the hiasengers and this was their day and they knew it. After the ducking, they were sent headlong through one of the narrow canvas ventilators, to the accompaniment of a high pressure stream from a fire hose, and you may rest they did not linger long in the canvas. When you appeared igain you could not tell whether you covered with more grease than water or with more water than grease. But vengeance is sweet. Those pas- sengers who were enjoying the dis- comfiture of their fellows soon dis- overed that they were not to escape so easily, for without warning, sprink- Jers placed on the and (rom various par ship began to blow water all around assured were 1€ masts hose ts of the streams of al fiion bier ang di€)) taere Was some scurrying or shelter. Our laugh had come, and [ say “our” advisedly, for I was one f the first baptized, and below the seta I answer to the name of | Lippopotamus. pon returning to our cabins we found nicely engraved baptismal cer- tificates, as souvenirs of the occasion, from Neptune. In the evening we enjoyed a on the port deck, while the deck was Ppibes ae to tropical garden where (piano, violin and dance starboard represent a the ship’s trio cello) dispensed looking at the pictures MICHIGAN TRADESMAN sweet music and the ship’s steward handed out refreshing drinks. The sea was as smooth as glass, the moon and some of the passengers about one- quarter full. While the heat was a predominant feature, no one seemed to care. Of course, we are away for a rest, but in spite of that fact, it was arranged to land at the Island of Java at 7:30 the next morning. We drop- ped anchor at Tandjong Prick, just outside of the breakwater at 6 o’clock and were taken ashore on a large steamer. One-half of the party was at once taken to Buitenzorg, about forty-five miles away, where is located the great Botanical Gardens, founded over 100 years ago. Looking at the Botanical Gardens at noonday, or between 11 and 4 in the tropics, can hardly be considered among the great privileges accorded the few, and though won- derful in their foliage and landscape gardening, you need not envy us that part of our experience. In fact, two days on the Island of Java is a most unsatisfactory experience. The days are really very short. No one who lives on the Island .does anything at all between noon and 4 p. m. All shops and business houses are closed during those hours, and while the American tourist can do and does many things that some people would not think of doing in the tropics, he must follow this custom or drop by the wayside. Keep out of the sun in the heat of the day and you can be quite comfortable, for there is always a nice breeze blowing, but the sun is not your friend, even though he is much closer to you than he is at home. Twelve of us stayed at Buitenzorg night. We had a pleasant drive afternoon and were treated to rain in the evening. This is season and it rains only from hours out of every twenty- four. In the dry season—April to October—it rains, and in the wet sea- son—October to April—it pours. The Chemin de Fer Hotel, where we stayed all night, is the type of hotel one sees throughout the Island. From the street you can see only a one-story building of small appear- ance, which usually contains the din- ing room. The rooms are built around a court yard, the whole forming a letter E. Each room has large doors in front and rear which are left open at night, and its own piazza is separ- ated from the neighbor’s piazza by a screen. Baths are a necessary fea- ture, but are of quite a different va- riety than we find at home. Cement floors with a large tub of rain water in the corner of the room, from which you dip out water in a bucket, fur- nish a very novel and most refreshing bathing experience. Chameleons, frogs and lizards keep one company at night. The chameleons are culti- vated to keep out the insects and you are protected from both by heavily creened beds. which screens, how- ever, are the only covering furnished. Meals and service are excellent. Fruit and tea are passed around very fre- quently and here is found fruit never dreamed of before. However, the Northern palate does not regret hay- ing to leave the fruit behind, nor the fact that it cannot be shipped to our homes. The ground is unusually fertile and, OVEr in Si the daily the Y one to five with constant heat and rain, plants cannot help growing. The Islands, as I understand it, are very prosper- ous. Very little information is obtain- able in so short a time as we had at our disposal, particularly in view of the fact that practically our only means of cemmunication was through the sign language. In fact, our visit to Java might well be likened to tak- ing up an illustrated story and merely without reading The pictures themselves are wonderful and worth while, but in a great measure unsatisfactory. The real text we must now gather from real books. We started for Batavia in motor cars early Thursday morning. ‘The Dutch certainly know how to build aud maintain roads. Without exag- the text. geration, I can say that during the entire forty-five miles, which was easily accomplished in less than one hour and fifty minutes, including the time taken for photography en route, there was not one bump or anything resembling a bump. The road is, in the main, almost entirely shaded by enormous trees and passes through numerous villages of very picturesque character. The houses are built of straw, with thatched or tiled roofs. Contrary to the Filipino plan, they are built right on the ground. This is probably due to the fact that they are principally built in sheltered groves. ,On the drive we passed liter- ally one long procession of men, wo- men and boys, carrying their products to market. The men carry their bur- den on cross sticks over their shoul- ders; the women cary one or two bas- kets on their heads. For the natives, clothing seems to come neither under the head of a necessity nor a luxury. Men are bare to the waist. and all the ‘men and women are both barefooted and bare legged. Head covering, however is. absolutely necessary, the men wearing turbans or helmets and in many cases both. Their skin is of a wonderful shade and the lack of clothing with them seems as na- tural as it would seem unnatural to an European. There are now be- tween thirty-five and forty million peo- ple on the Island, as compared to three million when it became a Dutch possession, over 100 years ago. Edu- cation is not the rule, but rather the exception. The Dutch language na- turally prevails, although the Javan- ese and Polonaise each have their own language. The modern Dutch settlement is situated at Meltevreden, about five miles from Batavia. Here are found very beautiful homes of a mongrel Spanish- Dutch architecture. Every- thing is painted white and, naturally, takes on a very cleanly and bright appearance. Outwardly the native Javanese are superior to any people we have seen and | might add that the Filipinos have made the most unfavorable impression. After a drive through Batavia and Meltevreden, we lunched at the Neth- erlanden Hotel, of the former place, and by 2 o’clock were quite satisfied to fake a train tor Tandjong Prick, al- though our steamer did not sail until 6 o'clock We drove to the station in the most uncomfortable vehicle we have so far ridden in. They call this affair a dos- a-dos. It is a low two-wheeler, pulled by a minature pony, seat for two (in- cluding. the driver) in front, backed up against the seat for two in the (rear. has is theory. Really: one good sized man and the driver make a very comfortable load for the pony, although not even in that case, a com- fortable ride for the passenger. They are a very cheap mode of transporta- tion, cheaper than anything we have run across. The ponies are well form- ed and can develop quite some speed if you show the driver a silver piece equivalent to 5 cents in our money. Of no little interest to the foreign- ers, are the many canals and rivers all navigable for small craft) through the country, and which literally split the city. The water is dirtier and muddier than the dear old Ohio ever pretended to be. The natives do all their washing and bathe themselves and their families in this water—of course, in public view. Muddy as the water was, scanty as was their attire, we could not help but envy them their position of vantage. We were a tired lot of people when we arrived aboard yesterday after- noon.