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Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, JANUARY 19, 1921 Number |948
AAO. UR UICC
dey LIFE wed
If I live a life that is clean and square,
And I love my fellow man,
And I fend him a hand to help him bear
His burden whenever I can,
I need not fear what the future holds,
Nor what the reward shall be,
For the mighty love that all enfolds
Will most surely care for me.
If I speak a good word of cheer to one
Whose sorrows have borne him down,
And give him new hope to journey on,
And change to a smile his frown,
I shall not dread when the shadows fall
And the end of life draws near,
For that .wondrous love that shelters all
Will drive away my fear.
For my life is measured by what I mete,
And I earn my own reward,
So the love I give makes my heart complete,
And through it I gain the award.
For whether I dwell in a house by the road
Or far from the haunts of men,
FOI I III I IAD IIA IISA IS SIA I SSI AS IISA AAAS AD ISAS AA AIA ALN AA AAA AANA AI AAA AAD AAAI AAA AAA MHA AMON AE
If only my love makes bright the abode
No fear shall enter it then.
FAO OOOO OOOO GRO OOOOOOOLLLOO LOO OOOO OULU OUT OOOCOCO LC UOOO CC LOCLCC Y
PRAM Be He He Be AA III IAEA II IAI IAI AAAAASD SSI AS AAA A AAA A IASI AIA AAA ASIA I ESA AEAAACSALCSECMCSAA SOOO. OO, Hf. Sf OME EO ff if NO a
PI IIIA II IAA IAAI AIA SIA AAAI AAAI IAA A IAA AAA AAA ASDA SD ASA ASA SASS ASS SAA ASD AISI A ASSIA ASIA SSI AIA IASI AIS AISI SSIS SI ASIA SA ASSIA ASICS ASI SI SIA SI SASS S SSAA ION
Saka AAAR RAR AIR
:
There is an Increased Demand for
Fleischmann’s Yeast
Urged by a large advertising campaign this
demand will grow.
Thousands of people already are eating
FLEISCHMANN’S YEAST as an addition
to their regular diet—as an aid to digestion—
a complexion beautifier—and a laxative.
Telling the interested customer about
Fleischmann’s Yeast for Health
means better business and bigger profits to you.
The delicious cane flavor and attractive color of
Franklin
Golden Syrup
We
is creating for it a grow-
wi. s0t | ing demand. it is an ex-
cellent table syrup and
is no =F
eae
adds a tempting flavor
and zest to baked apples:
2 GOLDEN
“DOUBLE A”
Has again proven that QUALITY COUNTS.
Get in a new fresh supply for your “after holiday” trade.
Always something new.
We are also distributors of
LOWNEY’S AND PARIS’ FINE PACKAGE CHOCOLATES
Putnam Factory
Grand Rapids, Michigan
aR) 4 101 a: baked beans, fruit cake,
ser mae and ple.
its quality is guaranteed
by the Franklin reputa-
tion
The Franklin Sugar Refining Company
{PHILADELPHIA
“Granulated, Dainty Lumps, Powdered,
Confectioners, Brown, Golden Syrup
ed Crawn
« )
Sh a aan : = =
| FRESH ROASTED BEE?
{ =i
sag SOLED ANO STEAM om
PACKING COMPANY, CHICAGO
tS Qn NTS
_ CROWN FOOD PRODUCTS have survived
and continue today with stronger force,~ and with
greater success than at any previous time, because of the
cumulative effect of consumer confidence, recognition and
quality appreciation which is proved by the phenomenal
repeating demand now existing.
ACME PACKING COMPANY
CHICAGO, U.S.A.
Independent Packers
‘
EEE Lae af.
Oe SN ho 5
Cowes
Thirty-Eighth Year
GRAND RAPIDS, WEDNESDAY, JANUARY
19, 1921
Number 1948
MICHIGAN TRADESMAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly by
TRADESMAN COMPANY.
Grand Rapids.
E. A. STOWE, Editor.
Subscription Price.
Three dollars per year, if paid strictly
in advance.
Four dollars per year, if not paid in
advance.
Canadian subscriptions, $4.04 per year,
payable invariably in advance.
Sample copies 10 cents each.
Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old, 50 cents.
Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.
TREND OF COUNTRY TO CITY.
The 1920 census shows for the
first time more than half of the
population of the United States lives
in the “cities,” meaning towns over
2,500 population. The urban popula-
tion is 54, 318,032, and the rural 51,-
390,739. The cities are growing seven
and one-half times faster than the
rural districts. Those who are never
so happy as when they are alarmed
about something fear that the in-
creasing population of the “cities,”
which may be taken to include the
factory towns, makes it so much
easier for the growing majority to
supply the dwindling minority with
consumable goods that there is dan-
ger of excess manufactures. On the
other hand, they fear that the lack
of farmers threatens increasing dif-
ficulty in producing food enough for
all. The crucial year of trouble is
fixed far ahead. In 1950 our popula-
tion will be 194,208,566, and at about
the same time all our fertile lands
will be farmed, instead of about one-
half, as now. Then the point of con-
tact of the converging lines of popu-
lation and diminishing capacity of the
land will have been reached.
Somehow, the oftener this is pre-
dicted the less confidence we feel in
it It is nearly a score of years since
we were told that we could not much
longer export food at the $571,000,000,
the peak of 1901. But in 1915 we
exported $600,000,000. The facts are
not denied. But there are other fac-
tors than where people live. Despite
the trend of country to city, the
farmers continue to raise more cat-
tle and more hogs. Between 1899 and
1919 there was an inerease in yield
of the three leading foodstuffs—corn,
wheat and oats—from 44 to 48 bushels
per inhabitant. The record is that
the supply increases with the demand.
The trouble with the prophecies is
that they leave out of the calculation
factors of production possibly out-
ranking both men and acres. We
have often been reproached because
our production per acre is less than
that of foreign countries. We have
been told that we mine our crops, ex-
hausting the soil, instead of develop-
ing it by intensive cultivation and fer-
tilization. This was because we had
acres to spare at that stage of our
economic development. Across the
seas they lacked land and had a sur-
plus of cheap labor. There is nothing
to prevent us from surpassing them,
and there are indications that we
shall teach the world in agriculture as
we have already taught it quantity
production—that is, cheap goods
along with dear labor.
Great progress has already been
made in the substitution of machin-
ery for muscle in raising food prod-
ucts. The harvester is an old story,
but it is no longer necessary for six
or seven men to follow each one to
bind the sheaves. The _ self-binder
Still later
in date were the planters and corn-
shellers. The present novelty is the
tractor, which supplies motive power
for all uses, and does not eat food
released five of the seven.
like horses, oxen and mules. The
usual allowance of land to support a
farm beast is five acres. Each animal
displaced by a machine gives a gain
for human food. If the men were
not released from the farms, we could
not have the factory products which
make American standards of Jiving
the wotlds envy. lf our factory
workers raised their own food, we
should have less of both foods and
goods. Huge as our exports of farm
products are, and greater as they may
be, they neither do nor will satisfy
demand until all human wants are
met. Nor is it remembered that we
are also importers of foods. Coffee,
sugar, tea and other foreign products
are commanded alike by the output
of our farms and factories. The more
we can produce the more we can
spare, and the more we spare the
more we can import.
Motor cars must be mentioned, as
well as tractors. The tractors re-
lease the farm population from the
heavy work of agriculture, and the
cars might be thought to increase the
city congestion. The contrary is the
case. In the pre-mobile era men con-
gested in the cities because it was
hard to get to and from them. The
cars enable the families to live where
they wish, and lessen the necessity
of living in town for society. The
strongest factor of distribution has
not yet been cited. The prices of
foods and goods in their relation to
each other will divide up the popula-
tion between city and country more
surely than the preferences of either
farmers or factory workers. When
goods are too cheap, more food will
be produced. When foods are too
dear more will be produced, up to
that dim future when our population
may equal per acre that of Belgium
or China.
PATRON SAINT OF THRIFT.
Benjamin Franklin was 26 when the
first number of “Poor Richard’s Al-
manac” came out. He had begun to
publish the Pennsylvania Gazette,
which was to be the foundation of his
fortune. As every one knows, the al-
manac abounded in exhortations, in
the form of maxims chiefly, to prac-
tice thrift. No parsimonious philoso-
pher could have laid down the prin-
ciple that ‘the use of money is all the
advantage there is in having money.’
A reader who followed Richard’s
pithy advice could not help prosper,
ing, for mingled with its morality
were shrewd hints. It
away to
business
rather takes one’s’ breath
come upon the “Plan for saving one
hundred thousand pounds” in the an-
nual for 1756; but the philomath
whom Franklin had hired to prepare
his almanac—that is to say himself—
was addressing the people of “the
whom lately he had been
He heard great complaints
for “want of money,” and “leave to
make more paper bills could not be
obtained.”
Jerseys,”
visiting.
Import half your usual
stock of European, East Indian and
Western advised.
And he goes on in a style that might
be adapted in degree to present-day
conditions, although it must be borne
in mind that he was speaking of im-
portations.
commodities, he
The Jerseys were to wear
old coats, and patch them if need
were. “Remember,” said Poor Rich-
ard Saunders, “a patch on your coat
and money in your pocket is better
and more creditable than a writ on
your back and no money to take it
off.” Give up buying
chintzes, India silk and other flimsies
chinaware,
f Drink punch or
wine but once a day, and “when you
incline to drink rum, fill the glass half
with water.” Thus at the year’s end
there will be a hundred thousand
pounds more money in your country”
(the Jerseys), was the cheerful con-
clusion. Poor Richard’s readers may
have expected a deep financial plan
with such an imposing headline, but
thrift, thrift, thrift, was all the ad-
vice the philomath had to offer, and
enough.
for a year, said he.
All poor Richard’s counsel
om the way to wealth was summed up
in a preface to the 1758 almanac,
where the maxims of the series were
brought together. They are a genial
array, for the philomath was never
dull or dour. There one comes across
such weighty sayings as “The eye of
the master will do more work than
both his hands” and “A fat kitchen
makes a lean will.”
Who has not read Poor Richard on
thrift and simple worldly wisdom? If
any such there be, now is the ap-
pointed time to know how Franklin
acquired a fortune and could abandon
money-making by the time he was 40.
It seems incredible that many people
anywhere have missed the appeal of
the “clean old man, with white locks.”
Almost a hundred editions have been
printed in English, fifty-six in French
(one wonders whether Franklin did
not teach thrift to the French, among
whom he lived so long, admired and
honored) German and nine
lso been trans-
eleven in
in Italian. There have a
lations into Spanish, Danish, Swedish,
Welsh, Polish, Gaelic, Russian, Bo-
hemian, Dutch, Catalan, Chinese and
modern Greek. Poor Richard had to
plead guilty to plagiarism, but he uni-
c « 1 1 1 “. an
formly improved what he pilfered
Who has not heard of the admonition,
“Don’t give too much for the whistle.”
Franklin wrote the little story of an
experience as a child, while he was
representing his country in France,
and everybody was delighted with the
applications Franklin made of the
maxim Turn the whistle into the
automobile or any other luxury that
might be spared, and the saying is as
pat to-day as it ever was
CHAIN STORE FORTUNES.
\ personal romance attaches to the
will of the late F. W. Woolworth by
which an estate of nearly $30,000,000
goes to his wife. He had married in
1876 on a salary of $10 a week. In
1877 he took charge of his first tiny
five and ten cent store. In 1899, when
he made this will, he was still a poor
man. He and his wife little thought
that the next quarter century would
see an average of a million a year
roll into his pockets.
The greater romance is that of the
business Woolworth captained. His
idea had expanded, for himself when
he died, into 1,100 stores, with an an-
It had
been seized upon by others, and there
nual turnover of $100,000,000.
were at least 15,000 five and ten cent
Three other com-
McCrory, and
Kress, have piled up huge fortunes by
stores in America.
panies, the Kresge,
it. The mere plan of linking retail
establishments in a “chain” of course
g antedated Woolworth, for the
Great Atlantic and Pacific Tea Com-
lons
pany is more than a half century old.
But Woolworth was the first to real-
ize the psychological appeal in a
large display of articles at not more
than ten cents each, and to perceive
that an astonishing value could be
given for ten cents by production and
distribution in vast quantities. The
average American wage is a deal less
than most people realize, and to mil-
lions the dime looms larger than the
fortunate few would believe. The ten
cent store met a genuine need. Great
as the fortune is that goes to Wool
worth’s family, it is small compared
with the object lesson he left the mer
cantile world in the wealth found in
a multitude of small individual sale
at small profits.
Boasnes ete n meri asia
MICHIGAN
TRADESMAN
January 19, 1921
SHOT DOWN IN COLD BLOOD.
Tragic Death of Well-known Bay City
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ate of Purdue Uni-
who is a dentist
versity of
ss Gertrude, who is
he Pay ity hich
C bay C aty Hig
Mr. De Bats was a member of the
Board of Education for two terms
- LaA ate, } . . A1A - f -
and had also been an Alderman for
one term. He was Director of the
Bay City Board of Trade the first
two years of its organization.
While no seeker after political ad-
ancement, Mr. De Bats for many
vears took an active part in politics.
e€ was a politician of principle and
for principle. When he thought a
good cause needed assistance he left
his business and went to work with
might and main for what he be-
lieved to be right and, although many
opposed his beliefs, none ever ques-
tioned his motives. No better Jaw-
Ba AP AST A aa RA a a ae
ar rder man ever lived ir
t M. L. De Bats, and
——_..+__
Late News From Michigan’s Metropo-
lis.
Detroit an. 1 Fr
‘ +...
Annual Round-Up of the Worden
Grocer Company.
heads
oR
Directors.
President
Wishart.
Guests.
*. Leonard.
Martin L. De Bats.
Trust Co. and a director and treasur-
er of the Broadway Market Co.
The regular weekly meeting of the
Wholesale Merchants’ Bureau of the
Detroit Board of Commerce has been
changed from Thursday to Friday
of each week. The change was made
owing to the fact that the Board of
Directors of the Board of Commerce
changed their meeting day from Fri-
day to Thursday, and the Wholesalers
through their chairman, F. H. Nichols,
desired representation at the Board
meeting.
William R. Roehm, well known in
the office furnishing business, with
which he has been connected for
thirty years, has returned to the
Gregory, Mayer & Thom Co. For
twelve years Mr. Roehm was con-
nected with the Gregory, Mayer &
Thom Co., leaving there six years ago
to go with the Geo. A. Drake & Co.
It is from this latter company, where
he has been acting as secretary, that
he returns to Gregory, Mayer &
Thom Co. He will act in an advisory
capacity in the sales department.
E. A. Stowe.
Cc M. Moore.
Musicians.
J. Francis Campbell.
Wm. J. Fenton.
Harold Tower.
Grand Rapids Organization.
Er. 8. Cartile.
1 3) fact.
J. J. McMahon.
D. F. Helmer.
1 tances.
Glen Cederlund.
W. H. Cowdin.
James DeKraker.
J. W. Quinn.
R. Simms.
L. R. Vercoe.
W. H. Wheeler.
A. C. Walker.
A. P. Anderson.
Ir. E. Beardslee.
L. Berles.
BE. A. Crandall.
Wm. DeKuiper.
P. F. Dykema.
E. C. Below.
Arie Donker.
“he annual dinner and reunion of
Worden
Geo. W. Haskell.
O. C. Hayden.
George Hartger.
J. 1. Harteer.
W. W. Hubbard.
Will Jones.
V. M. Johnson,
E. E. Keraai.
P. C. Kiet.
A. Loughery.
G. A. Lindemulder.
A. E. Motley.
Peter VanEss.
A. Ver Merris.
Richard Warner, Sr.
G. A. Winchester.
R. N. O'Neill
C, P. Ryan:
Oliver Hamel.
Jos. Petz.
Saul Benyas.
Kent Buttars.
C. H Bacher.
Gerald Glass.
H. R. Geers.
Kalamazoo Organization.
Wm. S. Cooke.
(SR Clack.
Chas. McArthur.
Dan Fox.
A. M. Hall
C. D. Cook.
Wm. Stockbarger.
Harrison Bauer.
John Linihan.
A. Schwalm.
Jack Trowbridge.
W. J. Borden.
J. P. Bosker.
A. Saville.
H. Brakeman.
Lansing Organization.
HU, Biggar.
Fred H. Warner.
Chester V. Fuller.
Floyd Nixon.
Lawrence A. Wright.
Victor E. Stephens.
Peter Lawrence.
Peter Sumner.
George H. Higgs.
W. E. Lemon.
Geo. H. Russell.
A. E. Barber.
M. J. Boyer.
G. E. Lewis.
Edw. E. Bullard.
RS. Loyd.
After the menu had been discussed,
President Rouse paid a_ beautiful
tribute to the memory, of the late
William H. Gay, who was for many
years a director of the corporation.
He also called attention to the ab-
sence of Harry P. Winchester, who
was detained at home by illness. He
then introduced Han. Charles W.
Garfield, who briefly touched on the
social and family side of life, leaving
a beautiful picture of contentment and
happiness for the edification and en-
lightenment of his auditors. The next
and last speaker was Rev. A. W.
Wishart, who spoke for an hour on
the evils of bolshevism and commun-
ism, as exemplified in their practices
in Russia and elsewhere. He defend-
ed the system known as capitalism—
not because it is perfect, by any
means, but because it embodies more
elements of fairness and justice than
any system yet devised by the mind of
man for the general good of mankind.
The address was a masterly one, was
listened to intently by all present and
greeted with applause at the close.
Beautiful fob ornaments were pre-
sented to all who attended the affair.
—___2-____
Store Fixtures Sixty-One Years Old.
Muncie, Ind., Jan. 18—The H. M.
Jackson drug store which has been
located at Mulberry and Main streets
for several years, has moved to 119
West Main street. The fixtures in the
store were placed there sixty-one
years ago when the store opened. The
lumber used in the construction of
the fixtures is from trees which were
cut down along Mulberry street when
Muncie was a mere village.
January 19, 1921
MICHIGAN TRADESMAN
If Your Store Burned To-Night—
Have you the proper amount of insurance on your stock?
The cold winter months appear to have more fires than any other
period of the year. We have already seen several customers who have
had fires during the last few weeks and had forgotten to increase their in-
surance, or had put it off until it was too late. Don’t procrastinate, but for
your own sake check up to-day and increase your insurance to the point
that good business judgment dictates.
Does your fire insurance policy cover your property?
Have you read it over?
Are you sure that it covers the goods in the building, and have you any
outside storages that ought to be included? Does it also cover delivery
equipment as well?
Can you tell the terms of your insurance policy, or in other words, do
you know what obligations the policy puts upon you? Do you know that
it is your responsibility to know what obligations are upon you when you
accept the policy?
Have you fulfilled your part of the contract? Paying the premium on
your policy and keeping it in your safe does not mean that you are covered.
Under the terms of your fire insurance policy you agree to certain definite
terms, and if you fail to fulfil your part of the agreement, your insurance
may be of no value to you.
INSURE TO-DAY
READ YOUR POLICY
FULFIL YOUR PART OF THE AGREEMENT
WoRDEN GROCER COMPANY
Grand Rapids—Kalamazoo—Lansing
The Prompt Shippers.
Fe cada retires ki
MICHIGAN TRADESMAN
January 19, 1921
Movement of Merchants.
Nunica—Mrs. W. Boosenbark suc-
ceeds G. Bullman in general trade.
Holland—Stefiins Bros. succeed
Steffins Bros. & Co. in general trade.
Kibbie—Reiley Overhiser succeeds
A. B. Johnson in general trade at
Leisure.
Holland—Van Lente & Son suc-
ceeds Henry Visscher in the grocery
business.
Ledge—Fred Sattler suc-
ceeds F. J. Watson in the grocery
Grand
business.
Detroit—The Peoples Meat Market
has changed its name to the Peoples
Market, Inc
Ashley—Lake Kirby succeeds ‘C. E.
Beck in the grocery, dry goods and
shoe business.
Detroit—The Peninsular Fish Co.
has decreased its capital stock from
$10,000 to $1,000.
Jeddo—The Jeddo State Bank has
been incorporated with an authorized
capital stock of $20,000.
Battle Creek—The C. R. Brewer
Lumber Co. has increased its capital
stock from $10,000 to $20,000.
Highland Park—The Highland Au-
to Sales & Repair Co. has changed
its name to Thomas Brooks, Inc.
Grand Rapids—The Welmeérs-Dyk-
man Fuel Co. has increased its cap-
ital stock from $20,000 to $40,000.
Calumet-
The Farmers’ Co-Opera-
tive Blacksmith Shop Co. has been
incorporated with an authorized cap-
ital stock of $14,500.
Ann Arbor—The Pruner Coal Co.,
Inc., has been incorporated with an
authorized capital stock of $15,000, all
f which has been subscribed and paid
in in cash.
Kingsley—Louis Morris has_ sold
his dry goods stock to Moore’s Cash
Store which will continue the business
at the same location, handling dry
goods exclusively.
Muskegon—The Muskegon Produce
house of M.
Piowaty & Sons have merged into
Co. and the produce
one company under the name of the
Piowaty-Muskegon Co.
Sales
incorporated
with an authorized canital stock of
$10,000, of which amount $5,010 has
j
been subscribed anc
Detroit—The By-Products
Corporation has been
naid in in cash.
keview Market-
ing Association has been incorporated
Lakeview—The La
vith an authorized capital stock of
10,000, of which amount $5,000 has
en subscribed and $1,000 paid in
in cash.
Kalamazoo—M. Piowaty & Sons
have discontinued the produce busi-
ness here. Carl Ely, who has been
manazer of the store for the past
two years, will shortly engage in the
wholesale confectionery business.
& Scofield, who
have conducted a hardware store at
Albion for the past ten years, have
sold the busiess to H. C. Menke, of
Jonesville, and E. J. Weeks, of Jones-
ville, and E. J. Weeks, of Jackson.
Albion—Arthur G. Noble has merg-
ed his garage and automobile supplies
and accessories business into a stock
company under the style of the A. G.
Noble Co., with an authorized cap-
ital stock of $35,000, of which amount
$17,500 has been subscribed and paid
in, $7,500 in cash and $10,000 in prop-
erty.
Albion—Spears
Manufacturing Matters.
Kalamazoo—The Naco Corset Co.
has increased its capital stock from
$50,000 to $100,000.
Saginaw—Barton-O’Gorman, saw-
mill, has increased its capital stock
from $50,000 to $150,000.
Kalamazoo—The Kalamazoo Bread
Co. has increased its capital stock
from $50,000 to $125,000.
Grand Rapids—The Couple-Gear
Freight-Wheel has changed its name
to the Couple-Gear Electric Truck
fo.
Hastings — The
Piston
Grand Rapids
Ring Co. has changed its
name to the Michigan Piston Ring
Co.
Kalamazoo—The Modern Beverage
Co. has been incorporated with an
authorized capital stock of $10,000, all
of which has’ been subscribed and
paid in in cash.
Dowagiac—The Niedner Rifle Cor-
poration has been incorporated with
an authorized capital stock of $30,-
000, all of which has been subscribed
and $20,000 paid in in cash.
Detroit—The American Confection
Co. has been incorporated with an
authorized capital stock of $15,000, of
which amount $7,500 has been sub-
scribed and $2,500 paid in in cash.
Detroit—The Champion Porcelain
Co. has been incorporated with an
authorized capital stock of $750,000,
of which amount $375,000 has been
subscribed and $75,000 paid in in cash.
Detroit—The Angus McCallum
Corporation has been incorporated to
manufacture good roads machinery,
with an authorized capital stock of
$25,000, $20,000 of which has been
subscribed and paid in in cash.
Detroit—The Detroit Paste & Glue
Manufacturing Co. has been incor-
porated with an authorized capital
stock of $100,000, of which amount
$51,009 has been subscribed, $10,000
paid in in cash and $1,800 in property.
Grand Rapids—The Muste-Dykstra
Co. has been incorporated to manu-
facture and sell stone, granite and
marble, with an authorized capital
stock of $10,000, of which amount
$9,100 has been subscribed and paid
in in cash.
Coldwater—The Coldwater Electri-
cal Co. has been incorporated to man-
ufacture and sell electric and other
mechanical appliances, with an au-
thorized capital stock of $10,000, $5,-
000 of which has been subscribed and
$2,500 paid in in cash.
Plainwell—At the annual meeting
of the Michigan Paper Co., held Jan.
13, it was decided to increase the
capital stock of the corporation from
$1,000,000 to $2,000,000. The distribu-
tion of the new stock was left to the
directors for decision and action.
Detroit—Frank W. Shuell has
merged his water heater manufactur-
ing business into a stock company
under the style of the Ever Hot
Heater Co., with an authorized cap-
ital stock of $50,000, $30,460 of which
has been subscribed and paid in, $4,-
200 in cash and $26,260 in property.
Ann Arbor—Otmar Eberbach, pio-
neer and retail and manufacturing
pharmacist, died of pneumonia Jan.
15, at the age of 76. He leaves five
children, Mrs. S. P. Weaver, Sprague,
Wash.; Mrs. Phillip Schaupner, De-
troit, and Mrs. Oscar Eberbach, Miss
Linda Eberbach and Dr. Karl W.
Eberbach, all of this city.
Petoskey—At the annual meeting
of the Petoskey Canning and Preserv-
ing Co. stockholders, it was agreed
to increase the capital stock, distrib-
uting the increase, which will amount
to about 25 per cent., among the pres-
ent stockholders. This plan will pro-
vide working capital and funds for
extensive improvement at the local
canning plant.
a -
Confidence With Prudence Required
in Cotton Goods.
It is a good time to take stock of
the future and as business is quiet we
might do so. In the first place we
should realize that we are the most
favored nation on earth to-day. Our
friendship is desired by the whole
world, but even more, our money.
Poor old Europe, threatened on one
side by Bolshevism and on the other
by bankruptcy, calls for our assist-
ance. If the assistance is for the pur-
pose of rebuilding and starting up in-
dustry we should furnish it, but if it
is to be used for further increase of
military and naval armament we must
iurn out backs. [It is. within the
bounds of possibility that our foreign
policy during the next few years may
determine the future of Europe and
the old civilized world.
Depreciated currency, depressed ex-
change, low prices for home products
and overstocked merchandise markets
do not make for export trade and we
feel that it will be many months be-
fore the situation clears sufficiently to
give promise of good export business.
At home our cotton textile industry
is fortunate in being one of the early
ones to go through the necessary
price revision, which, no doubt, all
commodities must pass through. Our
revision is almost as good as com-
pleted, but many commodities are still
on the downward path and we cannot
expect to vastly improve while depres-
sion is under way in other important
lines. However, we are getting firm
ground under our feet once more and
shall soon begin to move ahead slow-
ly but surely. Our improvement will
begin before the decline is completed
in other lines.
This month final revisions on all
important lines of cotton goods will
be completed. Jobbers have com-
paratively light stocks and if prudence
is used in naming prices they will buy
liberally. We think there was a ten-
dency a few weeks ago to over-esti-
mate the probable January buying,
but, nevertheless, we expect it to be
of very satisfactory proportions and
quite sufficient to furnish sound sup-
port to the market.
An important question that none
can answer yet is the extent to which
the buying power of the public has
been curtailed. Against the reduction
in wages and unemployment we have
some reduction in food products and
considerable in other articles. How
will these balance off? This question
cannot be definitely answered until
the retailer finally offers goods over
the counter based on present cost of
replacement.
The Bank of England this week
showed the lowest reserve in more
than fifty years if we are not mistaken.
Our own Federal Reserve banks are
back to about the same reserve as a
year ago, but there is still a heavy
drain on the financial world and
dreams of easy money about the mid-
dle of January will prove false. All
that we can hope for, just as in mer-
chandise, is a gradual upbuilding. Fur-
ther weak spots will surely be de-
veloped and have to suffer, but from
now on they may be found more in
other lines than in textiles.
What we need most to-day is con-
fidence backed by prudence. No reck-
less plunging such as we have had the
past few years, but careful planning.
The business of our own country
plus what export business there may
be, will také care of our textile pro-
duction, although not likely to over-
burden it, provided we have sufficient
tariff protection against foreign goods.
We look forward with courage in
our hearts and determined to do
everything to place our cotton tex-
tile industry in a safe and sound posi-
tion. George Walcott.
—__+~~-
The Coin of the Realm.
Written for the Tradesman.
Some day I'd like to be a self
Bird free, unfettered and alert
Apart from bargaining baser pelf
Where life had every act overt.
Where purposes were unrestrained
And bent on ever doing things
Not for some end that’s sought or gained
Because a sordid wealth it brings;
Where men and men could ever be
Content and happy in their day
Because of opportunity
Of doing good with good for pay.
It seems so strange that after all
The loveliness which crowns the earth
That we should barter this old ball
_For dangerous dollars as its worth;
Enclothed with atmospheres of life
With suns by day and moon by night
And seasons without rancorous strife
Impelled by an eternal right
This home of man could ever be
: In its unending course and race
The birthplace of humanity
And with the stars roll on apace.
Charles A. Heath.
_——__}>>>
A man may fight fiercely to hold
his own in business; but he does not
need to fight to get ahead of someone
in the elevator, or up the car steps, or
at the post office window. And no
matter how strong competition is,
business and personal courtesy make
it easier and pleasanter for every-
body.
January 19, 1921
MICHIGAN TRADESMAN 5
i little inquiry in that field which the — steady to firm, with quotations about
Sar etr . ‘ wa ‘
pe. Pe Coast packers are eager to develop. the same as a week ago There is 2
' a oe = ¥ The prune situation is more favorable fairly active demand and a good sup-
' a 4 owing to two satisfactory features substitutes is
hye.
CERY 4x» PRODUCE MARKET;
(itt
Mijpaie
Vs NP
p ay P=
ED ra i rr d q Bo); MD
yg yy _ =
La = LYES_Z.
ff,
(
ul
ssential Features of the Grocery
Staples.
Sugar — Eastern refiners reduced
their price uotations on granulated
15 points and Michigan jobbers re-
duced their prices 30 points—to 8.70
for cane granulated and 8.60 for beet.
What the next turn of the wheel will
bring forth no one seems to be able
to foretell.
Tea—The week has been quiet in
the tea business, although holders
still seem to feel that the undertone
is satisfactory. The demand, however,
has undoubtedly been very duil dur-
ing the week, with prices about where
they were a week ago.
Coffee—The coffee market shows an
advance in all Rio and Santos grades
of about %c during the week. This
is due entirely to a better feeling in
Brazil and the fact that firm cables
have come forward from there during
the week. Improvement in the rate
of exchange and rumored demand
from Europe are responsible. It can-
not be said, however, that the under-
tone in coffee is as yet very strong.
Buyers generally realize that and are
not anticipating their wants in spite
of the slight advance. As to milds,
they are a little firmer for the week,
but without any material change.
Consumptive demand for coffee is
about normal.
Canned Fruits—The regular job-
bing channels do not offer a large
outlet for California fruits, but special
distributing demands exist, such as
through the chain stores. That class
of trade during the past few weeks
has been picking up “distress” lots of
peaches and apricots, chiefly the lat-
ter, and the cheap lots of both are
now much harder to locate. The
fruit is put into consumption im-
mediately and the public is given the
opportunity to get stocks at greatly
reduced prices. This is proving a
splendid thing for apricots, as that
fruit never sold as well in former
years as peaches, largely because it
was not so well known. Now it is
building up a reputation for itself
and is establishing a market which
will prove to be worth while in other
years.
Canned Vegetables—There is no
doubt that the market is in better
shape, that there is a better demand
and that the outlook is more encour-
aging, but operators are anxious to
keep the market in healthy shape and
not allow any mushroom advances to
develop chaos a little later on. Gov-
ernment old goods are out of the road
and the trade will have to look to
the regular trade channels from now
on. There is no doubt either but
what tomatoes are by far the best re-
tail seller in the entire canned food
line, which causes the fear that it is
playing with fire to let a runaway
market develop when industrial and
financial conditions are as they exist
at present. Puree remains dull at
former prices as there has been no
increased buying.
er grades
ihrmness.
Peas in the cheap-
continue to show more
Retail sales are increasing
and good, serviceable grades which
can be sold at low prices are wanted
by the chain stores. Standard early
June Southern packs are held at $1
factory and cannot be had at any
Supplies in warehous-
es here are offered at $1.15 for
Southern sifted and at that price al-
so for Western sugar peas.
lower prices.
Fancy
peas of all packs are high and scarce
and are not freely offered by first
hands. Corn remains the cheapes:
and the least active of the major
vegetables. Confirmations are going
through on the basis of 70@75c fac-
tory for Maine style Southern stand-
ards. Pickup orders are the main
source of business, as there is little
buying by the jobbing trade, as it
apparently is not in need of either
standards or the better grades. Other
vegetables are more active than in
December but in a small way out of
spot holdings.
Canned Fish—Although Lent is not
far off the jobbing call is not heavy
and it does not show the increase to
be noted in vegetables. Weakness is
shown by the lower range on tuna
fish, which is selling below opening,
as previously reported, and is not
moving freely at that. Maine sar-
dines are selling better at the lower
range but it is routine business and
still expressed in small lot purchases.
California and imported sardines are
about the same in “price and in de-
mand. Salmon is neglected in the do-
mestic field, and while there are for-
eign inquiries they have not developed
into business. There have been some
local offers on pinks and chums, but
they are at low prices and below the
ideas of holders. Shrimp is not so
active and a shade easier.
Dried Fruits— Given the proper
support by the jobbing and retail
trade, the dried fruit market bids fair
to emerge from its former state of
weakness and assume a more normal
aspect in all of its offerings, but the
situation will have to be carefully
handled because the market has been
pretty sick and caution must be ex-
ercised to avoid a relapse. The im-
provement so far has been solid and
substantial as sales are increasing
without a too sudden advance in
prices which would check trading.
There has been enough improvement
in tone to create more confidence and
lead to heavier sales out of spot of-
ferings. No worth while Coast in-
terest has developed, but there is a
There is a better retail demand for
new fruit even if the orders are small,
while old fruit is less of a disturbing
element than it has been. One well
posted operator said yesterday that
old crop Oregon prunes had pretty
well nassed out of first hands. They
are nct out of the market, but their
influence will be less potent from now
on. Old crop
minor
California are also a
factor. That leaves new fruit
to a clearer field. Jobbing orders are
more frequently placed than ten days
ago and at small advances. There
are one or two features to cause con-
servatism, but it is perhaps a good
thing that they exist as they will tend
to stabilize the market and prevent
a speculative outlet which might prove
a boomerang.
better
small way,
Apricots are in some-
demand on spot in a
especially for the
what
desir-
able grades like Blenheims, which are
scarce. Peach inquiry is developing
but it is a little early to expect much
demand for the spring market, as that
business does not come to the surface
usually until about the middle of Feb-
ruary. Jobbing stocks in the East are
reported light.
most active,
Seeded raisins are the
although the line as a
whole is not moving freely in a large
way. It was reported yesterday that
England was in the market,
ably through
presum-
Coast purchases, but
nothing definite has been heard here
of this buying interest. Currants are
dragging and are salable only in a
small way out of spot stocks.
Syrups—Conditions remain
depressed and the outlook for a re-
Sugar
vival of business does not seem to be
promising.
grades are
moving steadily on small orders and
prices are maintained at the levels pre-
vailing since the beginning of the year.
Little interest appears to be shown
in blackstrap.
Molasses—The grocery
Rice—Domestic trade channels offer
a moderate outlet for rice; there is no
big business, but small aad medium
sized orders are placed frequently and
in volume enough to sustain prices.
While there is more enquiry the dis-
position is to encourage trading by
maintaining prices, as in fact marked
advances would be seriously resisted.
Domestic grades are moving quietly
and foreign types hold their own.
Cheese— The market is slightly
firmer; quotations, however, remain
unchanged. There is a fairly active
demand for cheese at this writing, but
no material advance in the market is
looked for.
Condensed Milk—The market is
much below par as a satisfactory de-
mand is lacking in the domestic as
well as in the foreign field. Prices on
unadvertised brands remain low an‘
irregular but they do not attract
traders since there is no large outlet
in the way of resales. Foreign traders
are not placing any big orders and the
domestic buyer is ultra-conservative
Lesser known packs, because of their
low prices, are outselling the better
packs as the careful buyer can pick
up good serviceable lots at a con-
siderable discount.
Provisions—The market on lard is
it Ss the
nié tf
dl Che mar-
Si tly nrm
and a good
ke dries
beef is steady and The
market on barreled htly
firmer; quotations
same, with a demand.
The market on canned meats is steady
and unchanged.
—_+-.—_—_-
Boomlets From Busy — City.
Boyne City, Jan. 13— he writer
was surprised on goin eoples
State Bank to see ig face
t 1
of D. B. Herrick at the teller’s win-
dow, having for the past ten years
become accustomed to meet him over
the counter of Herrick Bros. jewelry
store and as the city treasurer
“Dwight” has made himself a place
in the business family of Boyne City
and his personality will be an asset
to the newly organized
The Michigan State Telephone
has completed the change
equipment from the
Park and Water streets, to the
National E |
‘ron but
ID i a
ballk DLOCK across
street. The offices are much more
commodious and convenient and
: teal .
much aerial ae ent has been re-
Park streets
Che com-
en here for
and clean-
location.
moved from Watet
to the alley in the
pany has had a gang of
two months preparing
ing up after the chang
Our winter seems to have set in in
good earnest. We have plenty of
snow and not too much. Pine Lake
is frozen over and good ice making
all the time, although the
not very cold. We hope that we will
be favored by a continuous freezing
temperature until it is ready to qutt
permanently in the
Like a giant river
banked course to the sea, gaining its
volume and strength from the ¢
by drop accuml ula ition ot millions of
acres of saturated soil and not from
great lakes and pools, so the full
banked flow of business comes from
the day by day accumulation of day’s
work. When the source of supply is
cut off the pools and lakes of savings
are drained and before the river re-
sumes its full volume these same lit-
tle pools have to be filled again by
the day’s work. When the day’s work
furnishes only the barest necessities
there is nothing left for comforts,
still less luxuries. Our banks may
release great volumes of wealth, but
before it began really to flow through
the hands of thousands and millions
of workers. Work must be resumed.
Work, not money, is real wealth, the
unexhaustable Golconda. When work
weatner 15
winding its full
fe:
irTop
ceases, wealth disappears. Maxy.
——_—__—-o>>____——-
News of the Bankruptcy Court.
Grand Rapids, Jan. L- On this day
was held the first meeti in the mat-
ter of Leo Gor »drich, B, al nkrupt No.
1922. The bankrupt was not present
or represented by attorney. Che
creditors were present in person and
by attorneys Geo. S. Norcross, Gil-
lette, and Lillie. Four claims were
proved and_ allowed. Frank V.
Blakely was elected trustee by those
present and the amount of his bond
fixed by the Referee in the sum of
$500. The first meeting was then ad-
journed to Jan. 27 at 2 o'clock p. m.,
at which time the bankrupt is ordered
to appear.
i
Idleness never won distinction in
the world, and never will. The world
does not owe us a living, but every
man owes the world work. God
made man for employment and we
cannot dodge the issue.
fed aweta a
6
FORTY YEARS ON THE ROAD.
Retirement of Wm. A. Rindge, the
Shoe Salesman.
William A. Rindge was born on
North Front street, West Side (Grand
Rapics), july 19, i85/. His tather
was of English origin, being a lineal
descendant of Daniel Rindge, who
came to this country from England in
1648. His mother was of Scotch de-
scent. He attended the public schools
of Grand Rapids until he was 15 years
old, when he entered the employ of
L. J. Rindge & Co., who were then
engaged in the retail shoe business on
His salary at that time
week. A few months
later he was made very happy when
he heard Christian Bertsch tell Henry
Formby, the book-keeper of the
Willie $5 per week”
on. After working
eight years in the retail store, he was
Canal street.
was $3 per
house, “to pay
from that time
summoned to the wholesale store one
day by A. P. Carstens, still book-
keeper for the house, to take the posi-
tion of road salesman vacated by
the resignation of Mr. Tuttle, who
retired to align himself with the old
house of Tyler, Graham & Co. His
territory at that time—1880—included
all the towns on the C. & W. M.
North to White Cloud (then called
Morgan Station), South to Coloma
and East on the Grand Trunk as far
as Vernon. For the next twenty-five
years he visited 150 merchants every
six weeks, selling $125,000 worth of
goods each year, without counting the
mail came from his
territory. Mr. Rindge has been gradu-
ally relinquishing his customers to
younger and more ambitious men,
with a view to retiring from the road
altogether. This he did with the end
of 1920, after serving his house forty
orders which
consecutive years.
Mr. Rindge was married May 10,
1888, to Miss Mary Caroline Bishop.
Three children have graced the fam-
ily circle
a daughter who is
Mrs. Joseph MHarlow, of
Falls, Mass., where her husband is
engaged in the furniture business;
Warren L., who graduated in the
architectural course at Ann Arbor
and is now a professional architect
in this city; William Kenneth, who
is now a junior at Ann Arbor, in the
architectural course.
now
Turners
Mr. Rindge has been a member of
Park Congregational church about
thirty years, during which time he has
served the organization six years as
deacon. He is not a member of any
fraternity.
Mr. Rindge owns up to but one
hobby—automobiling—having driven
a Cadillac car for the past eleven
years. The family spend the summer
months in their resort
Michilinda.
Mr. Rindge attributes his success as
a salesman to the fact that he always
looked at the other fellow’s side of
the game. He has always maintained
that the salesman who gains the con-
fidence of his customers has an asset
which will always stay with him. He
has always been regarded by his cus-
cottage at
tomers as the soul of honor and no
man has ever traveled forty years
and made as few enemies as he has.
Every one who knows him respects
him for his high character and the
MICHIGAN TRADESMAN
lofty ideals which he has always cher-
ished. Mr. Rindge retires from active
road work with a comfortable com-
petence as the result of right living,
frugal habits and fortunate- invest-
ments. No one has ever earned a
respite from business cares and re-
sponsibilities more thoroughly than
he has.
ee
How To Order Millinery.
As prompter deliveries and more
satisfactory selections are made pos-
sible when an order is written plain-
correctly, a pamphlet of
suggestions is being distributed by
Jobbers’
things to
when making out an order.
Se
ly and given
ae
Association
remember
Many of
the rules are applicable to orders for
other articles than millinery, while
others deal specifically with this item.
The general rules are as follows:
Always date your order.
the Millinery
describing the
instructions.
Always sign your firm name, or, if
incorporated, the
Always give shipping
the cor-
poration. If vour store is known as
“The Style Shop” or “The Specialty
Shop,” etc., and is not incorporated
that name, avoid using it in
ordering from the wholesaler.
Put only one item on a line,
name of
under
and
give as much information as possible
regarding color, quality, style and
price of merchandise desired.
Do not write any message on your
order. Use separate sheet of paper
if you are addressing the credit or
book-keeping department, or are ask-
ing any other information.
Be sure to enclose samples or price
tickets.
In ‘taking up orders for millinery,
the following details are emphasized:
Always designate the color and, if
possible, the shade desired. Of course,
you must designate the color, but
there are so many shades of colors,
like green, brown, blue, etc., that to
merely indicate the color does not
give very much information. It is,
therefore, necessary to designate the
exact shade to be sure of being un-
derstood.
Always designate the price, or the
range of prices. There is a vast
range of prices in all branches of
millinery. Unless indicate in
what price articles you
want, the order filler has nothing to
guide him, and may send you high-
priced goods when you want
priced ones, or vice versa.
The order suggestions then describe
the care that must be taken in attach-
ing the sample or ticket to the com-
munication, so as to avoid loss in
opening. In ordering trimmings a
full description should be given and a
second choice named when possible.
In ordering hats, which is a general
term, customers are urged to specify
whether untrimmed shapes, ready-to-
wear, banded or trimmed hats are
wanted. Frames should not be con-
fused with untrimmed shapes, and
the frame should be designated as
buckram, rice net or wire.
—_—_~o+.___
Reminiscent.
“T tell you that is a man of splen-
did personality, character and brains!”
“Yep, he minds me of some stock-
ings I have on sale—double soul and
re-enforced top, besides being re-
markably well-heeled.”
you
some way
low-
Piowaty Houses To Be Conducted as
Separate Units.
M. Piowaty & Sons are making an
important their former
method They are or-
ganizing corporations in
the various cities in which they have
a great
with competitive
houses already established and hold-
ing controlling interest in these new
organizations. Through this plan they
will be operate on a much
larger scale, and it will give their old
employes an opportunity of acquiring
change in
of operation.
individual
branches, consolidating in
instances
many
able to
an interest in these organizations.
It is the intention of the Piowaty
chain to operate on a more extensive
basis than ever before and they have
some thoughts in
new mind along
their line of business. This reorgan-
ization is already established in some
cities in which they have
branches, the Piowaty Company tak-
ing the controlling interest in the
Piowaty-Downs Co., of Lansing, with
a capitalization of $40,000 paid in, this
of the
company being a consolidation of M.
Piowaty & Sons, branch at Lansing
and the Downs Fruit Company; hold-
interest in the
Piowaty-Muskegon Company, with a
capitalization of $75,000 fully paid in,
this being a consolidation of M. Pio-
waty & Sons’ branch at Muskegon and
ing the controlling
January 19, 1921
the Muskegon Produce Company, al-
so holding controling interest in the
Lake Superior Fruit Co., Consolidating
same with the Copper Country Pro-
duce Co., of Hancock, Houghton and
Calumet.
The changes according to this plan
are meeting with great success and
the plan is going to be carried out at
all of the cities where the Piowaty
chain maintains branches.
Mr. Piowaty is greatly elated over
the receipt of the following letter
from the War Department:
Washington, D. C., Jan. 18—In ac-
cordance with the recommendation
of the Director of Purchase, a certi-
ficate of merit has been sent to you
under separate cover, —
The citation by the Director of Pur-
chase is as follows: _
“For special meritorious services in
rendering the most efficient and satis-
factory service of any firm supplying
perishable commodities. They have
furnished amounts in excess of con-
tracts without question of price. For
commendable services rendered under
extremely adverse weather and mar-
ket conditions, in furnishing large
quantities of onions for overseas
shipment.” a
It is very gratifying to me to be
enabled to transmit this visible recog-
nition of patriotic war service.
: treo. WW. Burr,
Major General, Assistant Chief of
Staff.
—_2-.___
Too many drawing room smiles de-
teriorate into kitchen frowns.
Taking Inventory
Taking inventory is not merely the
counting, weighing or measuring of the mer-
chandise on hand.
What about its pricing? Shall it be at
“cost”? At “cost or market, whichever is
May you change from the basis
used last year? How may you substantiate
the valuations used? How value goods in
process of manufacture, goods in transit on
Can your inventory valua-
tions anticipate the lower value of prices?
The answer to these and other ques-
tions determine your profit for last year,
and therefore your tax liability.
lower’?
consignment?
Through this organization it is now pos-
sible to have definite light thrown on all
your inventory problems. The service we
are rendering leading organizations through-
out the United States is now directly avail-
able to Western Michigan business interests.
On request an executive will be pleased
to discuss your particular inventory ques-
tions with you.
SEIDMAN & SEIDMAN
Accountants and Tax Consultants
Savings Bank Building
GRAND RAPIDS
NEW YORK — WASHINGTON — CHICAGO — NEWARK — ROCKFORD — JAMESTOWN
eae
ERE eee ern a ree eee eee peioenai
sanuary 19, 1921
MICHIGAN TRADESMAN
Special Display
of
Trimmed |.
and materials “sf
one me Aut i
month of | fi alll
February | | iii
You are
cordially invited
to call and
inspect our
stock during
this time
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: : A gar a f
Wh Vet RS Lit
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|
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- Trimmed
pe | Hats
—— | our specialty
Prices
ranging from
$3.00
upwards
| =
==
unvdHOTESCOUITUOEGOONTOCOOOIOCOTOTIE
Prompt
delivery
assured
ON MONDAY, JANUARY 35ST, we will make our first
showing of Spring Millinery consisting principally of TRIMMED
and UNTRIMMED HATS, FLOWERS, FEATHERS, SILKS,
RIBBONS, VEILING, ORNAMENTS and MILLINERY
NOVELTIES.
We have used special care in the selection of our spring
stock, keeping in mind the requirements of owr many patrons,
with an arrangement of prices sufficiently low to enable our cus-
tomers to meet all competition.
Wholesale Millinery
We are neither down-hearted nor pessimistic regarding the
business outlook for 1925. Everything at this time points to a
revival throughout the country of business. Our prediction is
that within the next thirty days business will assume normality.
With our increased facilities we are better prepared than
ever to cater to the demands of our customers.
When you are teady to buy TRIMMED HATS or anything
in the line of millinery call on us, or send for prices.
CORL, KNOTT CO.
Grand Rapids, Michigan
Spe aease ae
MICHIGAN TRADESMAN
January 19, 1921
PAYING THE PENALTY.
The
aces nn eg ae i
abnormal conditions
to the limit of their reserves, that in
+ oa
times of depress is will help
bu mes and hring mack orocr it _
usSINess and Dring 9a4CK Prospe;rity.
-ds of trade, that when busi-
s more credit will be
hnance the increase in
j
and good. That the
t
Federal Reserve Bank performed this
function to the limit, no one will gain-
pec
e toppled -
e toppied over
we are told that we should still con-
: : ; ee
tinue to issue more credit. Inflatior
began when the credit structure rose
above the accumulative savings of the
Nation. When the consumer finally
rebelled, this tremendous expansion
of credit, instead of being a factor of
safety, became a menace, for credit
had been too cheap. You can remedy
an over-extended credit situation by
issuing more credit with about as
much success as you can put out a
fire by adding more fuel to the flame.
To-day we are paying the penalty
of having too much credit, too much
inflation, and are engaged in the un-
pleasant task of writing off this paper
wealth and adjusting values in their
more normal relation to production.
We have builded our credit structure
on one-third of the world’s gold.
Economy, thrift and industry is the
only way in which an equilibrium be-
tween production and prices can be
established. If there is any other
method that will accomplish this, it
has not yet been discovered.
Yes, credit has been too cheap.
There has been, for instance, the
dangerous practice on the part of
many concerns in using all their lines
of credit at the same time, leaving
none in reserve. This practice natur-
ally becomes more
prices rise and inflation increases. A
dangerous as
concern that has deliberately over-
extended its credit position is cer-
tainly not entitled to more credit
when prices fall. Open market bor-
rowing should not be abused. Dur-
ing boom times the temptation to use
credit beyond the limit of conserva-
tism is naturally very great. It is a
singular thing that human nature, in
the mass, has never changed; that the
same old practices are indulged in
during every recurrent period of pros-
perity, and that during such times if
there is credit available it will be used
to the limit in spite of any lesson of
the past. A year ago when profits
were out of all character it was very
hard to realize the artificiality of the
situation. The expansion process is a
very easy one, and while it lasts it
goes along without any impediments
so long as the credit is available, but
all these artifificial remedies that are
now being advanced to cure the pa-
tient, including the demands for Gov-
ernment assistance, are nothing new
ike periods of the past.
as a bad headache and
all-gone f ig, which is the price it
is paying for hitting the high spots.
There are some things, however, that
should be permanently corrected, and
one of them is the looseness in the
matter of the use of credit from too
many sources at the same time.
if we go o ]
1
n
ver
try |
eelir
WOOL AND WOOLENS.
Not much relief in the woof situa-
tion is apparent from the results of
the auction sales held in London and
in Australia during the past week.
Where an upset price was fixed the
bidding languished except for special
qualities and, consequently, the per-
centage of withdrawals was large.
This amounted, at times to 80 per
cent. of the offerings. Americans bid
for choice crossbreds in Australia.
In free offerings in London the prices
for merinos were from 15 to 20 per
cent. below recent levels. The British
government is anxious to get rid of
its vast holdings, and decided to ac-
cept the proposition to turn them over
to a company representing the Aus-
tralian growers. The wool will be
sold as promptly as market conditions
permit. It will be interesting to
watch how this scheme works out.
The odds are against its success.
There is so much wool available that
it will take years to dispose of it.
Meanwhile the expense of carrying
the stocks will add to their cost. But,
temporarily, the plan may have the
effect of raising the price of wool.
The woolen mills in this country are
gradually getting to work again, al-
though the demand of Spring fabrics
is quite light. The market continues
to await with patience the announce-
ments for next fall’s goods. The only
certainty about these is that the prices
will show a marked reduction from
last season. The manufacturing
clothiers do not seem to be worried
much over their labor troubles. One
reason for this is that they will have
little difficulty in filling their Spring
orders because of the light demand.
Somewhat of a drive seems apparent
in certain lines of dress goods like
tricotines, which is providing work
for the mills producing such fabrics.
Complaints reach the Tradesman
considerable numbers of specialty
salesmen who take orders for one
il
case of goods and subsequently double
the order on the buyer. Of course,
men who pursue such tactics are
usually transients who seldom come
along a second time, so they can be
taken to task for their dishonesty and
turned down cold on subsequent oc-
In giving any order to a
stranger who may never be seen again
the merchant should insist on re-
ceiving a duplicate copy of the order
before he consents to sign the orig-
inal. Signing orders is poor business
at best, and great care should be ex-
ercised in dealing with the crafty
salesman who lives by his wits and
adds to his income by preying on the
credulity of the unsuspecting mer-
chant.
casions.
Most people spend so much time
in getting a living that they have no
time to live.
COTTON AND COTTON GOODS.
Various reasons have been given
for the hardening of cotton prices in
the last fortnight. One of them is
the greater domestic demand caused
by the renewed operation of the mills
and the certainty that such demand
must continue. Another is the belief
that, somehow or another, foreign
countries needing cotton will find a
way of getting it. That the low rec-
ord figure for the year has been
reached is the general belief, as is al-
so the probability that advances will
be the rule henceforth. This is helped
by the fact that holders in the grow-
ing districts seem to be able to avoid
sacrificing what they have. Before
long planters will have to determine
what course to pursue for next sea-
son, and it by no means follows that
the plan to restrict the acreage by
one-half will materialize. Curious cal-
culations continue to be put out show-
ing how hard is the lot of the cotton
planter. In one of these published
during the week it was figured that
a crop of thirty-six bales grown on
200 acres cost to produce at the rate
of 32 2-3 cents per pound. This was
by a tenant farmer. Manifestly, it
would not pay under any circumstanc-
es to grow only 90 pounds of cotton
to the acre, and the farmer’s duty
should be to grow something else.
The Department of Agriculture has
recently shown that much money is
lost by using seed which will not
germinate, and it has been proved,
time and again, that there is usually
no selection of seed so as to produce
the better grades of cotton.
In the goods market the past week
has exhibited considerable activity.
Advantage has been taken of the
drastic cuts in the prices of colored
and finished fabrics to such an extent
that, where advances have not re-
sulted, there have been withdrawals
of lines from sale. Gray goods have
responded to the advances so-made,
and the sales of them at advancing
levels have been a marked feature.
Declines in knit goods and hosiery to
make them more attractive to buyers
have occurred. The present week and
next will show what effect these will
have.
BOYCOTT UNDER THE LAW.
3y defining primary and secondary
boycotts the Supreme Court in its
recent decision has made clear a point
which has been much confused. The
full text of the decision, containing
the definition, is now available. Ac-
cording to the court, when employes
combine to refrain from dealing with
their employer or to advise or by
peaceful means to persuade his cus-
tomers to refrain, they are practicing
a primary boycott. The right to do
this is recognized by the infamous
Section 20 of the Clayton act. When
employes combine to “exercise co-
ercive pressure upon such customers,
actual or prospective, in order to
cause them to withhold or withdraw
patronage through fear of loss or
damage to themselves should they
deal with it,” they are held to be prac-
ticing a secondary boycott. This is
the practice against which a right to
an injunction is recognized by the
ruling of the court in this case.
If employes on strike merely try by
argument to persuade customers of
their employer not to deal with him,
they are within the law. If they re-
inforce argument by threats of any
action which would cause loss to the
customer in case he should not yield
to persuasion, they are guilty of a
violation of law and liable to injunc-
tion and prosecution. Such an au-
thoritative settlement of the legal
status of boycotts has been needed,
both for purposes of practical action
and as a definite basis for discussion
on the issue of further legislation
which is certain to arise.
THE TURN IN THE TIDE.
That there has been a turn in the
tide of general mercantile busine§s is
a fair inference to be drawn from the
happenings of the first fortnight of
the year. Sales both at wholesale and
retail are making more of a showing,
and these are most pronounced where
price reductions are most striking.
Plenty of buyers from out of town
have been in the city during the week
just passed, and they have been here
to get goods. More of them will be
here this week and next. Spring buy-
ing has been long delayed, shelves
need replenishing and broken lots
need filling up in stores all over the
country. There is the urge to buy
for immediate needs for both men’s
and women’s wear, although the last
named branch commands most atten-
tion. Clearance sales in all the large
business centers are in progress to
prepare the way for new. offerings,
and the aim apparently is that the
prices for the latter shall be low
enough to stimulate trade to a brisker
movement than has been the case.
This is causing some shopping around
here on the part of buyers, who have
found a disposition by some sellers to
raise prices at the first sign of an in-
creased demand for any particular
article. Action of this kind on the
part of these selleres is not calculated
to help business. After a continued
demand on any broad scale, an in
crease in price would be quite natural.
But attempts to force things at the
offset are likely to cause buyers to
continue on the hand-to-mouth basis,
which has been so much the custom of
late to the detriment of all concerned.
SELLING THE FARMERS.
Merchants everywhere are realiz-
ing more and more each day what
a mighty factor of buying power the
farmer represents. Farmers, with
their families, compose the largest
single buying class in the country.
The farmer is a discriminating pur-
chaser. He is no longer an imitator;
he is a leader in determining Ameri-
can buying tendencies. He has his
likes and dislikes, the same as every
other buying class. He will continue
to patronize the country store just so
long as he can buy there what he
needs; and the country store has de-
veloped rapidly until to-day some of
the finest merchandising establish-
ments in the United States are to be
found in the small towns. The
Tradesman presents elsewhere an ex-
cellent contribution which deals with
the farmer as a buyer. It should
prove of vital interest to all retail
dealer.
Se ee en ee
i
Se
pape teenien
EA cinomminZonmariiss ot
i
January 19, 1921
MICHIGAN TRADESMAN
A-a-a-h—the Soothing Difference!
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Training for a college cheer leader
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4
Long Distance Telephone Service
has changed.
It used to be that calling forty
miles was as trying to the temper
as calling, say, an absent son at
dusk.
You waited an interminable length
of time, the line clattered and
sputtered, and when finally you
did get your party you had to
shout like mad to make yourself
heard.
But To-day—ah, the soothing dif-
ference!
Service is prompt, quiet, efficient.
MICHIGAN STATE
You can usually get cities outside
the state in ten minutes—Michi-
gan towns in less. And every
word spoken in an ordinary tone
is heard distinctly.
Have you realized that YOU can
use toll service profitably in busi-
ness and personal affairs?
Such affairs, you know, are best
‘put over” when they are talked
Over.
And Long Distance Service af-
fords the quick, convenient, eco-
nomical means of communication.
Try tt.
Transact your affairs via Long
Distance ‘Telephone.
TELEPHONE CO.
“Our Ambition—Ideal Telephone Service for Michigan’’
10
MICHIGAN TRADESMAN
January 19, 1921
Leather Production During Year Be-
low Normal.
A review of the year’s activities in
packer hides presents a picture of
dull and delayed operations at de-
Trade in the first two
months of 1920, was about normal.
Plenty of hides of fall slaughter were
carried over from 1919, to augment
the 1920 winter take-off. Purchasing
of the fall hides was delayed consid-
erably and they were not marketed
altogether until early February, when
the high rates for the year were ob-
tained on these carried over hides.
Winter goods were at a discount on
account of plentiful supply and were
entirely neglected. Killers being un-
able to dispose of them, sent them to
tanneries for working into leather,
hoping thereby to stimulate interest
in the prime spring hides among the
independent tanners and thus stiffen
the situation and aid them in market-
ing their winter hides in leather. The
severe curtailment of credit and the
clining prices.
closing of the foreign outlets set the
market back to such an extent that
it was impossible to interest tanners
in any hides beyond sufficient quan-
tities to keep their plants going at
reduced schedules. Many of the larg-
er tanneries closed down many of
their shipping unused hide
stocks to plants they wished to op-
erate, thus increasing their hide sup-
yards,
plies and reducing the need to enter
the market.
Leather production in the United
States is said to exceed domestic con-
sumption by 100 per cent. The 50
per cent. United States consumption
of leather was being supplied by tan-
neries working but 30 per cent. of
capacity in order to reduce leather
stocks by moving faster than adding
to reserves. The wave of economy
overspreading the country provided
for continued good shoe findings busi-
ness, but offal leathers continued to
“descriptions.
United
therefore, below normal
pile up in the sole
Leather production in the
States was,
as well as the consumption of same.
Hides
Domestic supplies would have been
were continually imported.
sufficient to maintain production, bu
the foreigners insisted upon keeping
sold up on-account of the good value
of the American dollar and these
oversupplies of hides provided tanners
stock for their
meager demands, causing them to re-
with enough raw
main passive in the domestic situa-
tion.
Practically all killers assert that
the general depression existing in
general business of the manufacturing
order will likely
months more at least.
continue for a few
They are gen-
erally of the opinion that a resump-
tion of activities will be noted in the
early winter months of 1921, but that
available supplies will be sufficient to
supply needs. They further believe
he surplus in hides and leather will
not be consumed until mid-summer
1921, unless foreign exchange should
improve suddenly and permit of ex-
portations. The last half of the year
1921, is expected to present an ap-
pearance of normalcy.
The year opened with values about
on a 25 cent level for over forty-five
pound weights and 35c for the ex-
treme light end of the list. The de-
pressions which existed in the closing
months of 1919 were manifest in the
opening weeks of this year and rates
continued their downward trend.
Mid-January saw a slight stiffening
in the call for goods of the fall de-
scription causing rates to ascend for
the balance of the month. The mid-
dle of February, however, saw a sharp
break in foreign exchange which
ruined the outlets for leather abroad.
In addition the bankers of the coun-
try started restricting credits, calling
speculative commodities
thereby causing pressure to sell hides,
which could not be absorbed in the
face of the restricted outlets for fin-
This period of tran-
sition from war to peace values ex-
tended for the remainder of the year.
The first effect of the changing con-
ditions was a sharp break and then
a moderate declining tendency which
was checked about mid-April while
the tanners were in convention at At-
lantic City. At that meeting a large
interest sold calfskins short at a very
sharp break and booked tanners as far
ahead as they cared to go on a 50
cent basis, such quotation being 20
cent under rates ruling several weeks
prior and representing a decline in
which tanners took confidence for an
The quotations were
no more than a fortnight old when
another dime break was inaugurated.
At that time it was the conjecture
that strong Western skin interests
vere endeavoring to stifle competition
in Eastern markets for the city calf-
skin business by bankrupting compe-
tition. The weakness in calfskins was
communicated to the light end of the
hide list, causing declines to about a
20 cent basis on extremes.
loans on
ished materials.
upward turn.
Business was put through in ex-
tremes for almost two months on an
18 cent basis/and a temporary recov-
ery was effected to the 20 cent level
again about the middle of July, only
to sag suddenly in August to a 17
where values remained
steady under mid-October. From that
time to the end of the year the pack-
ers caused them to sell at best prices
possible, and the accepted reductions
were immediately communicated to
the country hides descriptions. Ex-
tremes held steady about a 13 cent
price, but movement was slow. Buy-
ers were picking up the fresh hides
from large and small packers whic:
appeared
count of
cent basis
relatively cheaper on ac-
producing more salable
leather than the inferior taken off
country hides. The year closed with
rates at the lowest point and below
any existing in the immediate pre-
war period of 1914.
A very good call was noted late in
the year for calfskins, pieces and
trimmings in all condition for the
manufacture of gelatin suitable for
camera and motion picture films and
as high as 8% cents a pound was paid
for such stuff for such outlet. This
virtually pegged the bottom of the
calfskin market and enabled operators
to figure proportionate values on
goods not yet suitable for glue pur-
poses.
A glance in retrospect is generally
very painful for all persons connected
with the hide industry. Losses were
the order rather than the exception.
The profits accumulated in 1919, dwin-
dled to a mere nothing or were wiped
out entirely. Some firms were bank-
rupted through inability to sell hides
when pressed to meet obligations. A
catastrophe. blighted the trade in
country hides, one from which many
lessons will be taken by the surviving
In pros-
pect, much is expected. Operators
confidently expect 1921 to yield them
members of the industry.
a good measure of profit to recoup
losses sustained in the year just pass-
ed. Prices are on a low plane and
capital required for operations is con-
sequently small, permitting of speedy
turn over at good profits when the
reaction from the wave of pessimisin
sweeping the country subsides and the
populace ascertains that there is .a
reality a virtual shortage of footwea:
material the world over, and that un-
economic distributing was responsible
for the forced draft operations of
1919 and the underconsumption of
1920.
—___++-<____
Courtesy to Customers Pays.
A buyer of footwear recently said
that courtesy to customers was a
most important factor in the shoe
business. This buyer said that in his
establishment every effort was made
to see that their customers were cour-
teously treated, and that their stock
was arranged in a way that would
cause customers the least inconven-
ience in viewing it and making selec-
tions from it.
“We find,” said this buyer, “that a
doorman is a most necessary feature
of our business. By a doorman I
mean one who greets our customers
when they enter the store, and who
courteously asks what they desire.
Then he directs them to the aisle
where a salesman serves them.
In the shoe department of this
buyer, spats, hosiery—both silk and
wool—and buckles are carried. The
buyer said in each departme:t he had
a woman or man in charge whom he
holds responsible for any mistakes
made. In the inspector’s section he
had a head girl who, with her assist-
ants, sees that every pair of shoes is
thoroughly examined before being
sent to a customer.
——_—_<.~--—___
Brackett Rubber
Footwear Vulcanizing Co. has been
organized by Carl Brackett, to mar-
ket a new device for repairing rubber
footwear, etc., which is being manu-
factured at the company’s plant at 217
North Cedar street.
+ -— -
The man who jumps from one busi-
ness to another, experimenting here
and experimenting there, usually fails
in all, because he lacks the experience
or determination to succeed in any.
Lansing—The
Shoe Store and Shoe Repair
Supplies
SCHWARTZBERG & GLASER
LEATHER CO.
57-59 Division Ave. S. Grand Rapids
rightly priced.
dollar paid out.
Shoes of Good Style That Are
Strong and Durable and
Moderate in Price
That’s what you want to build your trade
on. The BERTSCH shoe answers every
requirement for style and service, and is
It appeals to the great mass of people,
men who want a dollar of value for every
You cannot go wrong on
the BERTSCH Line.
Get acquainted with this wonderful line
now, if you are not already selling it.
It’s the most consistent seller and best
trade builder offered you today.
Herold-Bertsch Shoe Co.
Manufacturers of Serviceable Footwear
GRAND RAPIDS, MICH.
cat
eee conn
ner
;
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Lae eee
See cae
January 19, 1921
Lack of Confidence Hinders Re-
sumption of Trade.
Expressing the belief that further
retrenchment is impossible and that
only constructive effort on the parts
of the allied branches of the shoe and
leather industries will improve the
situation, Ames Holden McCready,
Limited, of Montreal, has sent to its
8,000 retail shoe merchant customers
a letter outlining conditions in the in-
dustry and calling for greater co-oper-
ation between all branches of the
trade. The letter is as follows:
“The facts as we see them are as
follows: For nine months the Can-
adian public has refused, for reasons
of economy, to buy leather footwear
except for its most pressing needs.
The result is that the Canadian public
is to-day very poorly shod. Because
of the public’s attitude the shoe dealer
has likewise refused to buy from the
manufacturer and has liquidated his
stock until it is as threadbare as that
of the consumer. Shoe manufactur-
ers and tanners have also endeavored
to liquidate their stocks, and as a last
resort closed down their plants
months ago, either partially or wholly.
This condition has been world-wide
with the result that prices for hides
and most other important raw ma-
terials used for making shoes have
fallen tremendously.
“We feel that the-prices now quoted
us for our raw materials have, as is
stated by our tanners and other ven-
dors, reached the lowest possible
point for some time to come. In fact
leather is now selling much below
the cost of production, and probably
below costs that will rule during 1921,
MICHIGAN TRADESMAN
even with considerably reduced wag-
es.
“We feel that our employes are
willing to make our shoes for less
compensation than the high rates still
prevailing.
“We feel that the public needs new
shoes, has the money to pay for them,
and, now that the luxury tax has been
abolished, will buy them if they can
be made to feel that the prices are
fair and reasonable.
“We feel that the dealer needs to
replenish his depleted stock, and will
do so if manufacturers quote right
prices.
“Confidence between all the links
of the industry is all that is lacking,
and when the people think more about
serving each other than getting from
each other, the old-time business con-
ditions will return.
“We now accept the statements of
tanners and our other vendors of sup-
plies and materials that the prices of
their products are as low as they can
possibly go.
“We believe that our employes can
get along with only a reasonable re-
duction in wages.
“Upon this basis, all our stocks,
whether of finished shoes or of raw
materials, have been reduced in price
to accord with replacement values.
“We start the New Year full of
confidence in the public, in you and
in ourselves.
“We believe that further retrench-
ment is no longer possible, and that
nothing but constructive effort on the
part of all will improve the situation.
“Our sales staff has not been dim-
inished, but it has been strengthened
because of our belief that distinctly
constructive efforts will be made not
only on the part of manufacturers,
but also of retailers and the general
public.
“To show our confidence in the
situation, we have fixed new selling
prices as of January
take no account whatever of past
These prices
costs of materials and wages. They
are based on to-day’s cost of leather
and other materials. Our new prices
are our absolute minimum.
“On this basis we solicit your busi-
ness for your immediate or future re-
quirements.
“As the largest manufacturers of
footwear in Canada, we would very
much appreciate any suggestions or
advice that you care to favor us with,
and for this purpose are enclosing a
questionnaire which we hope you will
fill out and return to us promptly.”
The questionnaire sent with the let-
ter contained 12 questions, as follows:
1. Do the people in your commun-
ity really need new leather shoes for
spring?
Zz. Will they have
which to buy them?
3. When can they be induced to
buy?
the money with
4. Have shoe dealers in your com-
munity sufficient stock on hand to
meet the demand?
5. Have you held clearance sales
recently?
6 If so, did such sales at reduced
prices stimulate any
7. What can we do to help you re-
establish the public’s confidence in
you and in us?
8. Shall we tell the public, through
newspaper advertising, that we are
ffering leather shoes to retailers at
j
upon to-day’s low mar-
nd leather, and that
these prices apply not only to new
production but also to leather shoes
made out of materials purchased at
much higher costs?
9. If so, when shall we commence
newspaper advertising in this man-
ier
\ 3113 "2 y 1NVvVe
10. Are you willing, as we have
done, to re-price your present stock,
prices at which you can
11. Are you willing, as we have
sntage of pront
x
f
4
On your turnover during 1921 than
you have done in the past, and thus
increase your sales volume?
12. What
reasonable net profit on your 1921
would you consider a
el ee
Leather Made From Rabbit Skin.
An Australian has discovered a
process of making leather from rabbit
skins, and a company has been formed
at Sydney to turn the invention to
practical use. It has established a
plant capable of handling 100,000 skins
ready been used at
the manufacture of boot
uppers, handbags, gloves
ier articles. The rabbit fur is
not wasted, but, ee removed from
the skins before the latter are tanned,
is utilized for making felt for hats
and other purposes.
—__232. > —
When a customer thinks you think
(cen
he doubts your word, he begins to
ast, 6-10 C¢ )
546 Mens Beggs and Cob Gun
son Last, 6-11 D E
547 Mens Gl
fort Last, 6-12 EE
pus Last,
551 Mens Rueping Gun Calf Bal.
Iron Sole
of ‘men’s dress welts.
azed Colt Bal. 8% Iron Sole Kom-
548 Mens Beggs and Cobb Gun Fox Bluch
Matt Top No. 2 Tip 8% Iron Sole Cam-
6-1: © D Ho.
549 Mens Surpass Kid Bal. No. 6 Tip 8% Iron
Sole Bunion Last, 6-12 BE
No. | Tip $3
Cambridge Last, 6-10 B C D 5.76
552. Mens Rueping Gun Calf Fox Bluch. Matt.
N addition to our Rouge Rex [More Mileage shoes we have a new and complete line
These are what you have been waiting for.
ORDER NOW
MENS SHOES—SPRING, 1921
541 Mens Brown Standard Kid Blucher No.
1 Tip 8% Iron Sole Campus Last, 6-10
oe a eee ee 6.40
545 Mens Rueping Lea Co. Mahogany Veal
Blucher No. 1 Tip 10 Iron Sole Munson ne
et eee el a -10
Side Bluch
No. 2 Tip Full Double Iron Sole Mun-
Top No. 1. Tip 93 Iron Sole Campus
nS, G- te CO oo 5.75
553. Mens Glazed Colt Blucher No. 1 Tip 8%
Tron Sole Campus, 6-11 D Ho... 5.00
555 Mens Surpass Kid Bal No. a Tip 8% Iron
Sole Banker Last B C a 5.00
556 Mens Beggs and Cob Gun Side Bal No. 6
Tip 8% Iron Sole London Last, 6-11 _
Cc PD is el
557 Mens Ta Calf Ox. Eng. Last Fiat Toe
Whole Qtr. Stag Vp. Pattern Goodyear
Welt, D 6-10 ; Horo ere _ 6.60
558 Mens Greiss Pfleger Cocoa oe Bal. No. 1
Tip 9 Iron Sole Cambridge Last, 6-10
BC j oo. aie
559 Mens Greiss Pffeger Cocoa Kip Blucher
No. Tip 9 Iron Sole Campus Last,
i @ Pp Lo meee
561 Mens Greiss Pfleger Cocoa Side. Bal. No.
6 Tip Iron Sole London Last, 6- 11
© i 5.00
564 Mens Greiss Pfleger Cocoa Side ‘Blucl r
No. 2 Tip 8% Iron Sole Campus Laat
c Py 6-11 _.. 6oe
5 Mens Surpass Kid Blucher No. 1 Tip 8%
Iron Pilgrim Last, 6-10 D ......... 5.00
566 Mens Standard Brown Kid Blucher No. 1
T ¢ ron Sole Premier Last, 6-10
6.85
Iron
9 Tron
Don’t forget to order those Genuine Horse Hide Gloves
you were contemplating buying.
HIRTH-KRAUSE
Tanners and Manufacturers of More Mileage Shoes
GRAND RAPIDS, MICHIGAN
567 Mens Standard Kid Blucher No.
568 Mens Standard Brown Kid Bal. Cord Tip
Sole Banker Last, 6-10 C D 6.85
i TiS
» Quaker Last, 6-10 E C D ... 6.36
4,
a
a
re
3
re
12 MICHIGAN TRADESMAN January 19, 1921
LAN = ‘ weg
»)»; Naa) a. ~ 2 ae % LW i 3
Mistake to Raise a Tax by Its Boot-
straps.
The Bureau of Internal Revenue
has just issued a ruling relating to
inventories which is of vital interest
to every concern handling merchan-
dise, whether as manufacturers,
wholesalers, importers, or dealers.
effect of the
ruling one must know something of
its background. The present Revenue
Act gave taxpayers filing returns for
1918, or, where the first return was
filed for 1919, the return for the latter
year, a choice between two methods
fo understand the
of taking inventories: (1) on the
basis of cost: (2) on the basis of cost
or market value, whichever is lower.
After making a choice for 1918 or for
1919, if that was the first return, the
chosen methods had to be followed
for subsequent years.
Now, in 1919, when the 1918 re-
turns were: filed, the cost was lower
than the market almost universally,
as market prices were climbing high-
er every day. Consequently, whether
they chose the basis of cost, or the
basis of cost or market, whichever is
lower, their inventories for 1918
would have been computed at cost
anyway. It happened in a_ great
Inany instances that taxpayers stated
that they had chosen the basis of
cost, thinking that, since it made no
difference which basis they chose,
they would take what seemed to be
the simpler method.
During 1920, market
values have fallen far below cost in
however,
a great many lines. In such cases,
a computation of inventories on the
basis of cost would show greatly in-
ated paper profits, on which the tax-
payer would be required to pay a tax.
The actual profits can be shown
only on the basis of market value.
But, under the regulations, those tax-
payers who chose the cost basis for
1918 returns market
values into account for any subse-
cannot take
uent year. In many businesses a
very serious condition was created.
Now the Committee of Review and
Appeal, speaking for the Bureau of
Internal Revenue, comes forward and
says in effect:
“Tf at the end of 1918 or 1919 the
market values of your goods was as
a matter of fact higher than your
cost and, therefore, you would have
reported your inventories at cost
whether you had chosen the basis of
‘ost or the basis of cost or market
hichever is lower, you may now
have a new choice between the two
methods and you may compute your
inventories for 1920 on the basis you
now adopt, regardless of your prey-
ious choice.”
Having chosen a method of report-
entories for 1918, a taxpayer
is required to secure permission to
make a change, and it does not ap-
pear from the ruling that the require-
ment is waived. The point is that
formerly there was very little chance
of such permission being granted
while now, wherever the taxpayer
can show that market values in his
business were higher than cost in 1918
or 1919, he has a very good chance to
receive permission. It would also ap-
pear that if the taxpayer applies for
permission to change the method and
does not receive notice of approval
of his application, or where the time
is too short for him to make applica-
tion, he may use whatever method
he desires and explain in the return
that he is changing the method on the
strength of the Committee’s ruling
and requests that the change be ap-
proved.
The experience of the last two
years, with their wide and rapid
change in prices and values, has dem-
onstrated very clearly the importance
of the method of reporting inventories
in its effect and it is advisable for
every concern to make a careful study
of the question in relation to its
own peculiar conditions.
In making a choice between the
two methods of reporting inventories
and also, where the basis of cost or
market value whichever is lower is
adopted, the taxpayer should bear in
mind that market value is not a fixed,
definite thing. The regulations de-
fine market value as being “the cur-
rent bid price prevailing at the date
of the inventory for the particular
merchandise.”
But not only may it be difficult to
determine the current bid price pre-
vailing at a given time, it may often
happen that there are two distinct
“prices’ at the same time. At the
beginning of 1920 the general condi-
tion was that the demand exceeded
the supply; at the close of the year it
is an equally general condition that
JOIN THE
GRAND RAPIDS
SAVINGS BANK
FAMILY!
44,000
Satisfied Customers
know that we
specialize in
accomodation
and service,
BRANCH OFFICES
Madison Square and Hall Street
West Leonard and Alpine Avenue
Monroe Avenue, near Michigan
East Fulton Street and Diamond Avenue
Wealthy Street and Lake Drive
Grandville Avenue and B Street
Grandville Avenue and Cordelia Street
Bridge, Lexington and Stocking
WM. H. ANDERSON, President
J. CLINTON BISHOP, Cashier
ALVA T. EDISON, Ass’t Cashier
HARRY C. LUNDBERG, Ass’t Cashier
Per Cent Interest Paid on
Savings Deposits
Compounded Semi-Annually
3%
Per Cent interest Paid on
Certificates of Deposit
Left One Year
Capital Stock and Surplus
$600,000
LAVANT Z. CALKIN, Vice President
The
Public Accounting Department
of
THE
MICHIGAN TRUST
COMPANY
PREPARES Income and
Excess Profits Tax and
other Federal Tax Returns;
INSTALLS
tems;
MAKES
General and Cost Accounting Sys-
Audits and investigations for any
purpose desired.
Pearl St. and
Ottawa Ave.
Grand Rapids, Michigan
We carry in stock and manu-
facture all styles and sizes in
Loose Leat Devices. We sell
direct to you.
Flat Opening
Loose Leaf Devices
EPpy ie ose JEAF @
GRAND RAPIDS, MICHIGAN
em NaEnTOe ne
a ah
7 Paeeepnlienens 7 Des
ramen ol
SSMS APN are ei
Seeeane Siemre
gr oe
qi
A
January 19, 1921
the supply exceeds the demand. In
other words, the sellers’ market has
become a buyers’ market. But, while
either the sellers or the buyers may
dominate the market at any particular
time, there are always both a selling
market and a buying market and,
therefore, from the standpoint of any
particular taxpayer, there are always
both a selling market value and a -buy-
ing market value. The selling market
value is the price which the taxpayer
can obtain for it by sale. The buying
market value is the price for which
the taxpayer can replace the article.
No general rule can be laid down as
to which market value should be used.
It depends to a great extent upon the
article being inventoried.
For instance, in the case of a man-
ufacturer who carries both raw ma-
terials and finished products in his
inventory, he will generally use the
buying market value for the raw ma-
terials and the selling market value
for the finished products. In those
cases where it is possible to do so,
tax payer should use the buying mar-
ket value, since the selling market
value, including, as it generally does,
an element of profit, is likely to be
appreciably higher.
The ruling on inventories is sig-
nificant not only in itself but even
more so as an indication of a new
attitude on the part of the Bureau.
Formerly, the Bureau compelled tax-
payers to adhere strictly to the gen-
eral rules laid down in the regula-
tions, no matter how unjust or how
unfortunate the application of those
rules might be in the case of a par-
ticular taxpayer or even in the case
of business in general where it was
subjected to conditions which were
not foreseen at the time those rules
were formulated. The Advisory Tax
Board, however, initiated the wise
policy, which has been followed by
the Committee of Review and Appeal,
in those matters in which the Bureau
was granted powers of discretion, of
modifying the regulations, or other
administrative provisions, to suit un-
usual. cases or unusual conditions
which Congress obvidusly was aware
could not be covered by detailed
statutory provisions and, therefore,
left to the Bureau to handle in a man-
ner which would be most equitable
both to the government and the tax-
payer. Evidently, the Bureau has de-
termined to use its powers in manful
fashion. In short, it is being gener-
ally recognized that a tax cannot be
raised by its bootstraps; the lever of
common sense and equity must be
applied. S. C. Walsh.
———_+->
Reducing the National Debt.
It was not so long ago—1913 to be
exact—that the United States was
literally staggering under a National
debt of $1,028,564,000. To the Nation,
prosperous as it was in those days,
this seemed almost insurmountable.
But times change and, under stress,
ideas change with them. The war
came and in midsummer of 1919 our
National debt had reached its peak
of $26,596,701,648.
Comparing these two sums we come
to a realization of the sense of grati-
tude we should feel in the fact that
this debt is being steadily and rapidly
reduced and that only the other day
MICHIGAN TRADESMAN 13
another lump sum of $192,982,075 had
been wiped from the slate, bringing
the present total indebtedness of the
Nation down to $23,788,242,123.
Judged by the standards that ex-
isted in ante-bellum days these fig-
ures seem prodigious, but when it is
considered by those standards to
which we became accustomed during
the war, it would seem that we are
beginning to see daylight. It 1s
scarcely possible that the time will
ever come again when the United
States will maintain a debt at the
level that once prevailed. In _ fact,
the best authorities are agreed that
the minimum will never fall below the
$10,000,000,000 mark, but the Nation
has demonstrated that it can float an
indebtedness of this size without seri-
ously burdening the people.
The rapidity with which the balance
of this debt is now reduced will de-
pend largely upon Government econ-
omy. The present administration has
been accused of undue extravagance
and it is now very generally conceded
that if we had had a business admin-
istration during the war the cost of
the war would have been $15,000,000,-
000 less than it was under an academic
administration. The Nation was
plunged into war and was totally un-
prepared to meet it. There was little
time to devote to the study of econ-
omic methods and profiteering at the
expense of the Government was rife.
However, greater thrift in Govern-
mental affairs will no doubt be prac-
ticed by the incoming administration
on the principle that a new broom
sweeps clean if for no other reason.
Another factor which would be a
great aid in reducing the National
debt is the prompt payment of in-
terest on the loans we advanced to
our allies. Great Britain owes us $4,-
000,600,000 and France $3,000,000,000.
An additional $3,000,000,000 has been
loaned elsewhere. So far the interest
has not been paid, nor have we any-
thing to show for the $10,000,000,000
we loaned our allies except the I. O.
U. of the ambassadors. No nation
ever expended so large an amount of
money so prodigally and recklessly
as we did during the war. Taken all
in all, the United States is in far bet-
ter condition than England, which has
shouldered a burden of $39,000,000,000,
and the fact that we are reducing our
debt far more rapidly than was
thought possible at the time the obli-
gation was incurred is proof of our
power of recuperation along all lines.
Kent State Bank
Main Office Ottawa Ave.
Facing Monroe
Grand. Rapids, Mich.
Capital - - - $500,000
Surplus and Profit - $850,000
Resources
13 Million Dollars
3% Per us
Paid on Certificates of Deposit
Do Your Banking by: Mall
The Home for Savings
GRAND RAPIDS NATIONAL CITY BANK
CiTY TRUST & SAVINGS BANS
ASSOCIATED
CET
taper
CAMPAU SQUARE
The convenient banks for out of town people. Located at the very center of
Handy to the street cars—the Interurbans—the hotels—the shopping
district.
On account of our location—our large transit facjlities—our safe deposit vaults
and our complete service covering the entire field of banking, our institutions must
be the ultimate choice of out of town bankers and individuals.
Combined Capital and Surplus ------------ --- $_1,724,300.00
Combined Total Deposits --------------------- 10,168,700.00
Combined Total Resources ---.---------------- 13,157,100.00
GRAND RAPIDS NATION
erry TRUST & SAY
ASSOCIATED
>
The Year 1921
will see many changes
in the business world. The right
Banking Connection
is something to be carefully considered.
We invite you to avail yourself of the fa-
cilities of our complete banking system.
ESTABLISHED 1853
OUR OFFICERS
CLAY HH. HOLLISTER _._____._ noe Presiden
WILLIAM JUDSON —__.-_-_______________________. Vice-President
Cent © SWEET ............ ice-Preside
GEORGE FP MACKENZIE ice-President and Cashier
Hn A WOODRUEH 9 3 2 Assistant Cashier
BUGENE RICHARDS ......_._____._..________. Assistant Cashier
Hn FF FORD nl Luditor
OUR DIRECTORS
James F. Barnett Frank Jewell \W. D. Stevens
John Duffy Wm. Judson Carroll F. Sweet
Clay H. Hollister Edward Lowe eh
John C. Holt Geo. F. Mackenzie Es Phe eee
John P. Homiller W. R. Shelby Wm. M. Wurzburg
Regularly Examined by United States Government Examiners
14
MICHIGAN TRADESMAN January 19, 1921
President-elect Harding Displaying
Abundant Tact.
Grandville, Jan. 18—There can be
no comparison between tact and
talent. Talent may shine for a brief
time, but without tact talent is bound
to pee its foot in it, to the confusion
and disgust of right minded humanity.
There have been several modern in-
stances proving the vitally necessary
use of tact to make the wheels of
public felicity turn on an even axle.
President-elect Harding has displayed
abundant tact in his every act since
his election to the highest office in
the gift of the American people.
Doubtless he learned in his teenage
at school the vital necessity for the
use of tact if one were to get on in
life and make a success of his ven-
tures.
We know very well how tactful
most newspapers have grown to be,
and some big men of the Nation, al-
though there are far too many of the
latter who forget, else never knew,
the ail pug of understanding and acting
upon that simple fact.
Benjamin Harrison and William
McKinley were tactful men. In a
long summer and _ fall campaigning,
Harrison never made a false step,
even though he made any number of
speeches. Blaine was not so fortun-
ate in that he permitted one of his
partisans to utter a most tactless re-
mark unrebuked. Less than a dozen
words from the magnetic statesman
from Maine on one occasion would
have made him President of the
United States.
A word spoken at the right time, a
sentence left unuttered, many times
serves the weal or woe of a man’s
life, and therefore it is well worth
while to look after slips of the tongue
which are potent for good or evil as
the case may be.
President-elect Harding’s ban on an
expensive inaugural display is an ex-
hibition of tact highly to be com-
mended. Some may argue with a
large show of logic that it is alto-
gether right and proper to make suit-
able demonstration once in four
years when a President is sworn in
to take charge of the executive branch
of the republic. It does not seem to
be amiss on such an occasion to in-
dulge in a big parade and demonstra-
tion to emphasize the fact that a new
President is about to take the reins
of Government.
Billions of good money have been
wasted during the last three years,
with no protest going up from Con-
gress, pulpit or people. Now why
such a fuss over spending half a hun-
dred thousand dollars in celebrating
a change in the Government?
If you look at it that way the argu-
ment seems good, but the public has
Method is System in following
perfect organization.
at all times, exact knowledge
based on facts and figures.
ment and growth is due to the
inators.
Grand
304 Nat'l City
Bank Bidg.
ERNST & ERNST
A straight tine is the shortest distance between two points.
1@ Straight line.
The Straight Line Methods of Ernst & Ernst assure the executive,
Straight Line Methods is strictly an American idea. Its deyelop-
correctness of the idea and to the
high quality of the System Service of Ernst & Ernst, its orig-
ERNST & ERNST
Rapids AUDITS oe SYSTEMS
TAX SERVICE Bldg.
OFFICES IN 23 OTHER CITIES
STRAIGHT LINE METHODS
ee
been nauseated with gigantic extrav-
agance in the expenditure of the peo-
ple’s money and are right now de-
manding a halt. President-elect Hard-
ing sees the handwriting on the wall
and is tactful enough to make use of
this feeling to call a halt to even the
smallest extravagance, which is tact
with a capital T.
The business man who fails to em-
ploy tact in dealing with the public
is in a fair way to lose out in the end.
Talent is a_ brillia1.t fair weather
friend, but tact stands good in both
fair and foul weather. The latter is
and has always been the main spoke
in the wheel of progress. Tact and
talent combined, of course, make a
splendid combination, yet they are so
seldom met with in such juxtaposition
it is scarcely worth while discussing
them. that comes from having one’s valuable papers in
So much trouble is engendered
through want of tact it almost seems
as though it would not be out of
place to emphasize the importance of-
this gift of the gods by including a
study of tactfulness in our common
schools and colleges. The old saying
that knowledge is power was only
half true. Knowledge although piled ‘
mountains high is insufficient for
much accomplishment in this world
without tact to go with it. The two
should go together.
It might be all right to include here
the astounding news that a league
calling itself German-American has
seen fit to recommend one of its num-
ber for a place in the cabinet.
The man recommended is George
Sylvester Vierick, one-time editor of
a notorious German sympathizing
newspaper up to the time the United
States entered the world war. Of
course, no one in his sober senses be-
lieves the President-elect will pay any
heed to such a wild suggestion.
There is no place in the United
States Government for any German-
American. Nor is there place for
Irish-Americans, Scotch-Americans,
Holland-Americans, or any other hy-
phenated monstrosity whatsoever. If
the war settled anything beyond per-
adventure it was that no hyphenates
need apply hereafter in America. The
United States has no room on its
payrolls for any other than Ameri-
cans, through and through, no matter
where their birthplace. Those who
have not learned this fact had better
get out of the country.
So far in his public capacity Presi-
dent-elect Harding has displayed a
supreme tact that recommends him
to our best citizenship regardless of
party affiliations, and it is not ex-
Peace of Mind
The peace of mind—the sense of security—
the modern, strong, convenient safe deposit vault
of this Company is worth many times the cost
of a safe deposit box.
[;RAND RAPIDS [RUST [\OMPANY
GRAND RAPIDS, MICH.
OTTAWA AT FOUNTAIN BOTH PHONES 4391
ELS PCE SOSA
WE OFFER FOR SALE
United States and Foreign Government Bonds
Present market conditions make possible exceptionally
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recommendations.
HOWE, SNOW, CORRIGAN & BERTLES
401-6 Grand Rapids Savings Bank Bldg., Grand Rapids, Mich.
pected that he can by any manner of
means be bamboozled by this organ-
ization of self styled German-Ameri-
cans. Old Timer.
WE ARE SPECIALISTS
Writing only Automobile Insurance.
Live Agents Wanted.
MICHIGAN AUTOMOBILE INSURANCE CO.
1 --Grand Rapids, Mich. A Stock Company.
STOCKS AND BONDS—PRIVATE WIRES TO THE LEADING MARKETS
| | HOUKER, PERKINS EVERETT €/GEISTERT
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MICHIGAN TRUST ae-OINne
Main
Telephones {Sioned 4212
GRAND RAPIDS
Dime Bank
Chicago
Detroit
Se
sac oe ee een a
eee secre
emer eater
comcast
January 19, 1921
MICHIGAN TRADESMAN 15
Service the Jobber Could Render the _ icies contain the “joker” which I have
Retailer. frequently described in the Trades-
For many years I have urged tle man, together with a copy of a letter More than 2,000 property owners
jobbing trade of this market to create
a bureau, composed of one man to
begin with, to call on the merchants
who do business with Grand Rapids
wholesalers, inspect premises,
them how to improve their
risks so as to obtain more favorable
their
show
rates, inspect their insurance policies
and have them rewritten so they will
be in harmony with each other and
also properly cover property actually
owned by the insured, introduce a
simple book-keeping system which
will supplement the annual inventory
and the record of daily sales and pur-
chases, so that any merchant may
know where he is and what his net
worth is at any time. Such a bureau
could also furnish each retail mer-
chant at cost or free an inexpensive
set of blanks or cheaply bound books
in which he could keep his records of
sales and purchases.
Judging by past experience, how-
ever, I have not much confidence in
this idea ever being adopted. If it is
adopted, it will probably be referred
to some who has no especial interest
in the subject and who will pass it on
to merely clerical help to work it out
in mechanical fashion. For several
months the wholesalers of this mar-
ket discussed fire insurance matters
ai their weekly dinner meetings. Evi-
dence of the most startling character
was brought out as to grave abuses,
overcharges aid criminal conduct on
the part of stock company managers,
but the entire matter was allowed to
die without a gasp.
[-am in receipt of dozens of insur-
ance policies daily which I carefully
scan and analyze to the best of my
ability. The following letter is a fair
sample of the replies I make to my
friends of the retail trade:
“T am in receipt of your letter of
Dec. 14 and beg leave to state that
your policy No. 504 of the German
American Insurance Co. appears to
be all right, except the use of the
word “concurrent,” in the center of
the waiver which should not be tol-
erated under any circumstances.
“The policies written on your stock
and building are not worth the paper
they are written on.
“Only two of the policies provide
for concurrent insurance in writing
and the other two are not concurrent.
“Furthermore, all four of the pol-
from the State Insurance Commis-
sioner, stating that insurance agents
who use this joker are violating the
Anti-Discrimination law and are li-
able to fine of $500 and a year’s im-
prisonment.
“I do not happen to know your
agent personally but I presume he has
put this “joker” in because it was
sent to him by the company, and, of
course, the company would probably
keep him out of jail or do all they
could: to protect him, but the fact
nevertheless remains that he has
taken your money for policies which
have no value whatever, providing
the companies saw fit to avail them-
selves of the technicalities they have
introduced therein in violation of the
law.
“I very much regret having to write
you in this manner, and it makes me
feel very bad to think that you
should rely upon your agent for pro-
tection, only to find in the event of
a fire, that you have no protection
whatever in case the adjustment is
made by an adjustment bureau and
some man like Shaw is sent to settle
your loss. He would immediately in-
form you that your policies are null
and void and that possibly he can get
you 25 cents on the dollar.
Later he
will probably offer you 50 cents on
the dollar.
pursued in connection with Hatchew
& Brooks, at Grattan, and but for the
efforts of the Tradesman in their be-
half, they would have been coerced
into settling for $1,500 less than they
subsequently received. We not only
forced Shaw to pay the _ policies
in full, but we unearthed a lot of
skullduggery in connection with his
This was the course he
work in this and other cases which
position. Instead of
firing him outright, as his employer—
Cost him his
the adjustment bureau—should have
done, he was transferred to another
station, where he probably repeated
the wretched work he did here, be-
subsequently dis-
A. Stowe.
€ause he, was
charged.” E.
Natural Cause.
“T notice Van going around with
his head done up like a Hindu. What
is wrong—some new cult?”
“No! Didn’t you hear? The barber
got absent-minded and gave him a
singe too soon after a crude oil sham-
”
poo.
Assets $3,886,069
CLAUDE HAMILTON, Vice Pres.
JOHN A. McKELLAR, Vice Pres.
Offices:
4th floor Michigan Trust Bidg.,
GREEN & MORRISON, Agency Managers foroMichigan
Insurance in Force $80,000,000
Mercuanrs Lire InsuRANCE COMPANY
WILLIAM A. WATTS, President
FRANK H. DAVIS, Secretary
CLAY H. HOLLISTER, Treasurer
RANSOM E. OLDS, Chairman of Board
Grand Rapids, Michigan
STRENGTH co-operate through the Michigan
Shoe Dealers Mutual Fire Ins. Co.
to combat the fire waste. To date they have received over $60,000
in losses paid, and even larger amounts in dividends and savings,
while the Company has resources even larger than average stock
company. Associated with the Michigan Shoe Dealers are ten other
Mutual and Stock Companies for reinsurance purposes, so that we can
write a policy for $15.000 if wanted. We write insurance on all kinds
of Mercantile Stocks, Buildings and Fixtures at 30% present dividend
saving.
Michigan Shoe Dealers Mutual Fire Insurance Company
Main Office: FREMONT, MICHIGAN
ALBERT MURRAY Pres. GEORGE BODE, Sec’y
Bristol Insurance Agency
“The Agency ci Personal Service’’
Inspectors and State Agents for Mutual Companies
We Represent the Following Companies, Allowing
Dividends as Indicated:
Minnesota Hardware Mutual__. 65% Michigan Shoe Dealers Mutual. 30%
Wisconsin Hardware Mutual__. 60% IWinois Hardware Underwriters 60%
Minnesota Implement Mutual__. 50% Druggists Indemnity Exchange 36%
The Finnish Mutual Fire Ins. Co. 50%
REMEMBER WE HANDLE THE BEST COMPANIES IN THE
MUTUAL FIELD.
These Companies are known for their financial strength, fair settlements, and
prompt payment of losses. They always give you a square deal.
WE CAN NOW SAVE ANY MERCHANT 50% ON HIS INSURANCE COST.
Cc. N. BRISTOL, Manager A. T. MONSON, Secretary
J. D. SUTHERLAND, Fieldman
FREMONT, MICHIGAN
Preferred Risks! Small Losses! Efficient Management!
enables us to declare a
0° Dividend
For Year 1921
100% Protection and 30% Dividend, both for same money
you are paying to a stock company for a policy that
may be haggled over in case of loss.
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Mich.
WM. N. SENF, Sec’y
The Grand Rapids Merchants Mutual
Fire Insurance Co.
STRICTLY MUTUAL
Operated for benefit of members only.
Endorsed by The Michigan Retail Dry Goods Association.
Issues policies in amounts up to $15,000,
Associated with several million dollar companies.
Offices: 319-320 Houseman Bldg. Grand Rapids, Michigan
16
Owe Seven Times As Much As Their
Assets.
Grand Rapids, Jan. 5—On this day the
first meeting in the matter of Fred W.
French was held. The bankrupt was
present in person and by attorneys, Clap-
perton & Owen. Creditors were pres-
ent in person and also represented by
Wicks, Fuller & Starr, attorneys. Many
claims were proved, after which the ex-
amination of bankrupt was begun. This
examination was conducted by the var-
ious attorneys who had interest in the
estate of the bankrupt. The meeting
was continued from this date to the fol-
lowing day and from then to the next
day until noon on Saturday, at which
time the meeting was adjourned until
Monday, Jan. 10. The schedules having
been received and the creditors listed,
the list of the bankrupt’s creditors is as
follows: At the present writing it is
impossible to include the amount of claim
that the creditor has, owing to the fact
that these have to be gone over and
ascertained: :
The following are tax claims:
Township Treasurer, Grandville. 2
Township Treasurer, W alker Township.
Township Treasurer, Park Township, Ot-
tawa county. :
City Treasurer, Grand Rapids :
Township Treasurer, Wyoming Township.
The following are claims of the various
workmen employed by the bankrupt in
the conduct of the bio chou yag enterprises
i -hich he was interested: a
ee Best, Chas. F. Hufford, Cecil
Rust, Chas. D. Harrison, Gus Baker, J. J.
Newhardt, W. Robinson, E. M. Averill,
H. Thomas, Ray Snyder, Walter Nowak,
Henry B. Paul, Clarence Comstock,
Henry Hudson, Harry Zandberger, Hiram
Vander Scheer, William Pitts, Clarence
Shoemaker, Kenneth Wedgwood, Rein-
dert De Vries, Fred C. Brown, Ralph Van
Der Scheer, John Huizenga, Fred Bren-
del, Otto Gluck, Joseph Steadman, M. M.
Murray, Hugh Leach, Geo. F. Jones, O.
W. French, Hugh Burwell, Peter Kar-
sten, Victor Brown, Lyle Bowen.
Seuth Grand Rapids State Bank (mort-
gage).
Grandville State Bank (mortgage).
Peoples State Bank, Holland (mortgage).
Chas. W. Wilde, Holland (mortgage).
Philip Jewett (and contract).
Adolph Brandt, Grand Rapids.
Cc. J. Kindell, Grand Rapids.
Johnson (foundry and equipment) Sparta.
City Trust & Savings Bank, Grand Rap-
ids (secured). :
Walter J. Nelson (secured by stock in
Simplicity Products Co.)
City Trust and Savings Bank, Grand
fapids (unsecured).
Morris Plan Industrial Bank, Grand Rap-
ids.
F. Cc. Ballard, Sparta. i
Travelers Indemnity Co., Grand Rapids.
Goodyear Tire & Rubber Co., Grand
tapids.
E. M. Averill, Sparta. :
Michigan Metal Co., Grand Rapids.
Hayden Supply Co., Grand Rapids.
Bestwall Manufacturing Co., Chicago.
Fred B. Stevens, Detroit.
G. BR. Forging & iron
tapids.
West Drug Stores, Grand Rapids.
Independent Pneumatic Tire Co. (oca-
tion unknown).
Manning Maxwell & Moore, New York.
EK. J. Conroy Co., Grand Rapids.
A. ls. Holcomb Co., Grand Rapids.
S. A. Morman Co., Grand Rapids.
Sparta Lumber Co., Sparta. :
Foster, Stevens Co., Grand Rapids.
Kutsche Hardware Co., Grand Rapids.
Auto Trim Co., Grand Rapids.
Standard Oil Co., Grand Rapids.
Tisch-Hine Co., Grand Rapids.
Works, Grand
Litscher Electric Co., Grand Rapids.
Alden & Judson, Grand Rapids.
Barclay, Ayers & Bertsch, Grand Rap-
ids.
Bixby Office Supply Co., Grand Rapids.
International Tag Co., Chicago. :
Simplicity Products Mfg. Co., Grand
Rapids.
Wright Machine Co., Grand
Sparta State Bank, Sparta.
Matthew Addy Co., Cincinnati.
Associated Truck Lines, Grand
Born Sales Co., Grand Rapids.
J. ©. Ballard Co.. Sparta.
Carborundum Co., Niagara Falls.
Chas. A. Coye, Grand Rapids.
Camera Shop, Grand Rapids.
Commonwealth Printing Co., Grand Rap-
ids.
Detroit Testing Laboratories, Detroit.
Elston Storage & Packing Co., Grand
tapids.
Forrest G. Field, Sparta.
G. R. Blow Pipe Co., Grand Rapids.
A. A. Johnson & Co., Sparta.
Litho. Advertising Co., Grand Rapids.
Michigan Boiler & Iron Werks, Grand
tapids.
Moline Iron Works, Moline, Illi.
Moltrup Steel Products Co., Beaver Falis,
2.
Simon Osse Co., Grand Rapids.
A. W. & B. H. Putnam, Sparta
Siebolt Sand Co., Louisville.
Simplicity Wheel Co., Gran: Rapids.
W. L. Slocum, Grand Rapids.
Suburban Fuel & Coal Co., Grandville.
Standing Grain Thresher €C»9., Wichita,
Kansas.
Chas. A. Strelegened Co., Detroit.
Wolverine Pat. & Model Works, Grand
Rapids.
Whiting Foundry &
South Harvey, IIl.
Spears Lumber Co., Grand Rapids.
G. R. Gravel Co., Grand Rapids.
Rapids.
Rapids.
Equioment Co.,
MICHIGAN TRADESMAN
G. R. Lumber Co., Grand Rapids.
Leban De Ryke, Grandville.
Hygeia Respirator Co., New York.
Canfield & Pearce, Grand Rapids.
Citizens Telephone Co., Grand Rapids.
Suburban Fuel & Ice Co., Grandville.
Nyberg Plumbing & Heating Co., Grand
Rapids.
Grandville Hardware Co,, Grandville.
: teddering, Grandville.
Sun Co., Grand Rapids.
Bestwall Manufacturing Co., Chicago.
IF’. Raniville, Grand Rapids.
Michigan Gen. Ins. Agency, Grand Rapids.
Heystek-Canfield Co., Grand Rapids.
G. R. Varnish Co., Grand Rapids.
simplicity Manufacturing & Foundry Co.,
Grand Rapids.
Scott Liebers, Holland.
Grandville State Bank, Gran@ville.
Steketee & Sons, Grani Rapids.
Mr. Van Wert, Grand Rapids.
Fourth National Bank. Grand Rapids.
Commercial Savings Banks, Grand Rap-
ids.
W. J. Nelson, Grand Rapids.
David Warner, Grand Rapids.
T. H. Tapley, Grand Rapids.
Clapperton & Owen, Grand Rapids.
Jesiek Bros., Jenison Park.
G._R. Savings Bank, Grand Rapids.
Jan. 7—On this day the schedules were
received in the matter of John Feringa,
Bankrupt No. 1920. In the Dec. 22 issue
of the Tradesman the writer gave notice
of the bankruptcy of Mr. Feringa and
stated that as it was a case which re-
vealed no assets, further proceedings
would be deferred until the advancement
of funds to cover expenses. The neces-
sary funds have been furnished and the
first meeting in this matter has been set
at Jan. 24. The bankrupt’ schedules
show the following to be his creditors:
Anna Benjamin, Grand Rapids ____$300.00
Dyk’s Grocery, Grand Rapids ____ 81.15
Ik. J. Manshun, Grand Rapids ____ 26.96
Rosendall Bros., Grand Rapids __ 25.66
Van Derveen Bros., Grand Rapids 5.00
Van's Meat Market, Grand Rapids 4.05
Friedman-Spring Dry Goods Co.,
rang @amds RR
Andrew Hemkes, Grand Rapids __ 12.00
Mentor Clothing Co., Grand Rapids 25.50
Peoples Credit Clothing Co., Grand
Rapids __ ‘
Paul Steketee & Sons, Grand Rap. 48.76
Donovan Clothing Co., Grand Rap. 45.50
Alice Feringa (home unknown)__ 35.00
Tousend & Maloney, a corporation of
Grand Rapids, conducting a bean and
grain brokerage and jobbing business in
the Commercial Savings Bank building,
was adjudged a voluntary bankrupt. The
matter has been referred to Benn M.
Corwin as referee, who has also been ap-
pointed as receiver by the court. A cus-
todian has been appointed in this matter
and an appraisal will be had as soon as
may be. The bankrupt’s number in the
court is 1923. The bankrupt schedules
liabilities in the sum of $73,507.35 and
total assets in the sum of $10,598.22. The
date set for the first meeting in the mat-
ter is Jan. 24. The following is a list
of the creditors of the bankrupt corpora-
tion:
City of Grand Rapids (tax claim) $ 10.00
Martin Ruster, Grand Rapids _ 25.00
Commercial Savings Bank, Grand
MAUS 9,504.09
John M. Dunham, Grand Rapids_ 250.00
Claude H. Estee, Shepard oa ep
Bm Smith, Lorey 580.00
Farmers Feed & Elevator Co.,
Premont 50 480.00
Breckenridge Farmers Elev, Co.,
Co., Breckenridge __ ee an
Pacific Mut. Life Ins. Co.. Detroit 335.00
H. Ruttle & Sons, Carsonville -- 600.00
F. C, Porter, Comstock Park ___ 418.00
Square Deal Co-op. Co., Charlotte 700.00
W. H. Westbrook & Son, Paxton,
Mi... ee ee 5,890.00
Michigan Milling Co., Ann Arbor 500.00
West Michigan Jobbers Inc.,
a
Grang Magide | Ban ap
Farmers & Gleaners Elev. Co.,
Elkton Poe eee ee
J. C. Liken & Co.; Sebewaing __ 706.04
T. J. Jenkens Co., Pittsburgh 102.10
C. B. Spang, Georgetown, II. _. 6,081.25
Carptener Grain Co., Battle Creek 714.18
2. Runciman, Lowell 2,739.96
Maier Sales & Storage Co., Hun-
tington, W. Va. . ee 4.05
Marlsy & Co., Cumberland, Md. 5.28
Elliot Elevator Co., Elliott. Ill. __ 2,010.00
Farmers & Gleaners Elevator Co.,
Elkton - Se 12.10
Farmers Elevator & Produce Co
ory
faq Axe ccd eau 5.62
Flint & Co., Boston oe 2.88
Fowler Grocery & Bakery Co.
wanesville, Ohig 40.41
Franco-American Food Products
COLEMAN @rane)
Terpeneless
LEMON
and Pure High Grade .
VANILLA EXTRACTS
Made only by
FOOTE & JENKS
Jackson, Mich.
?
January 19, 1921
It Looked Expensive
But It Wasn't!
Three Months ago | was induced to install one of
your display fixtures with the result that my fruit
and vegetable business has more than doubled. If 1
could not secure another one of these fixtures | would
not take $1,000.00 for this one.
Signed: Lily White Market,
By L. H. Joseph, Pres. & Mgr.
Columbia, S. C.
66
E ARE making a profit on our green goods business and we
can’t see why we should add this expense.”
Many grocers have told our salesmen that—grocers who.
afterward bought the Dayton Display Fixture, and then found they
made twice as much profit or more on their green goods.
Remember this, we guarantee the fixture if properly used to in-
crease sales. Like Mr. Joseph many merchants have written us and
we can cite hundreds of instances—with names and addresses—in
which it has doubled and trebled green goods profits, and paid for
itself in a few months.
The Dayton Display Fixture speeds turnover, reduces spoilage
and waste, saves clerks’ time, saves valuable floor space, and attracts
a better class of trade to the store.
It not only brings more profit but brings it in an exceptionally/
clean and desirable way. It helps the other departments in the
store, too.
Write today for literature, prices and easy payment terms.
THE
DAYTON
DISPLAY
FIXTURE
COMPANY
ath
ha
>
es A $ ee % N >
pH thee EEE i ; ,
ase et yest eeN tte, +
ee Nan 3 Bon :
aot 2 E~ 7.
/ Ohi
sates
%
Magee
e.
January 19, 1921
MICHIGAN TRADESMAN
17
Co., “Jersey: City : to 260.12 Delton Farm Bureau Elv. Co.,
Marshall Field & Co., Chicago ___ 122.00 Delton __. oe ee
Farmers Grain Co., Gibson City, R. G. Dun & Co., Grand Rapids _. 150.00
oe oe 855.00 Hivart Milline Co., Byart 1. 494.58
Fisher, Marshman & Haan Co., Hamonds Bros., Hastings 178.53 Y ee o
Grand Rapids _ eo 10.28 Kvansville Commerce Co., Evans- our n erwear
R. T. French & Son, Middleville 408.26 Wille, Ind. oo “14
Gray Elevator Co., Romeo SALT Norton Smith €o,, Duluth a °
Jd. W. Gilbert, Owensboro, Ky. __ 30.00 Neisse Grocer Co., St. Louis ___ ° f S
M. E. Gillis & Co., Memphis, Tenn. 2.20 Newman Brokerage Co., Omaha _ 64.00 or pring
Griffith Brokerage Co., St. Louis 24.00 Albert O’Donald, Howard City. > 242.18
Gilchrist Bros., Cumberland, Md. 16.70 ©. G. Ope, nn Georgia ~<
Gleaners Clearing House Associa- i. 0. O Brien, Bie Pa, . " : ‘ 2
tion, Grand Rapids es i £880.53 O. W. Pierce Co:, Lafayette. Ind. 6.53 can be filled to the satisfaction of oo . and
Farmers Grain & Coal Co., Say- Pickrell & Craim, Louisville _. 51.40 your customers—Men, Women and Children, if you
brooks, Ill. 5 ne 2,535.00 G. ©. Pray, Williamsbureh © 93:99 will stock with
Gable, Johnson Harwood Co., Kan- Piedmont Grocery Co., Piedmont,
sas: City | ee ! 10.75 foe a eee
Great Western Grocery Co., De- R. R. Dennywilt, Charleston, W.
troit oe Oana. oe 66 99
G. R. National City Bank, Grand Postal Telegraph Co., Grand Rap. 311.44
Rapids oe See 00 Mi. B. Guinby Co., Tampa, Fis. 20.00
hows Tiller Co... St. Louis 437.49 Quincy Hlevator Co., Quincy ___. 46.02
Hannah & Lay Milling Co., Robert Whitehurst Co., Charles-
Traverse City - oo) ee ton, WW. Va 4.50
Geo. F. Houseman, Davenport, KE. H. Royer, Inc., Des Moines __ 31.40
lowa ___ ee oe a. 25.50 itiver, B. Ross, Selma, Ala: 2.10
Hofiman Bros. Produce Co., St. Rice Grain Ca; Tolede =. 25.51
hous | — = «62989 Reeks & Lafaye, New Orleans _. 173.15
Haasman Henard Co., Paducah, J D. Rockwell, Paxton, Ill. oe eee Soft and comfortable, shapely and durable, it sat-
ve SOE i 12.86 Royal Typewriter Co., Granc t. LEO ae ‘ » the
H. J. Heinz Co., Pittsburgh - 80 00 meaton & Co. Peoria = = 3.82 isfies every user and brings repeat sales fo
C. A. Eoxie, Peoria Re el 6.25 Smith Bros. Velte Co., Lake ta as same make.
sier brokerage Co., Terre Odessa rr 516. "
oer innaiilurs ee coaan 2 14.3 Scudders-Gale Grocery Co., St. Our salesmen are ready to show you the entire
J. t4. tlatcher, Hickory, N. CG, __ 1.00 Pious 2) Eb cte Eoe Se icy ate in 6.76 line, or we will send you representative samples.
Hancock Grain Co., Philadelphia 17.47 mt. Charlies Flour & Weed Co.,. i
Henderson, Amos, Parker, Terre as woe oe aa ee
Haute ie Se Zee ue £. SteitZ O., Milwaukee ____ i.
Hankins Wickins Co., Lansing _. 27.43 Ely N. Sonenstrahl, New York __ 92.06 THE ADRIAN KNITTING COMPANY
Chas. Hitt Brokerage Co., Des J. C. Shaffer Grocery Co., Chicago 2,531.59
Moines . ‘ 3.00 . M. Smith, Washington, D. C. 9.51
Illinois Central Ry. Co., Spring-
field. i. | oe | E463
Fon L. Johnson Brokerage Co.,
ODE 25.00
li. & U1. Jenison Co., Jenison _.._—s_- 388.09
Otto I. Kuehn Co., Milwaukee _. 21.93
Kroger Grocery & Baking Co.,
St. Louis : oe | 92.82
uv. M. Kelly Co,, Lexington, ky. .67
The Koll Grocery Co., OWensboro,
Ce bea
Kee Lox Mfg Co., Grand Rapids 5.75
MA. Juaviene, Hancock (=. 15.91
H. C. Dusk & Co., Davenport, Ja, 4.72
Yr. C, Lund, Kansas City | 19.00
W. E. Lauer & Son, Midland ___. 360.32
i. Leigh & Co. Little Rock = 48.06
Lazara Levy & Co., New Orleans 18.18
W. PT. Meliiroy Co.. Ottumwa. Ta. 29.50
McClure Wood Who: Gro. Co..
Harrisburgh, IH. Certs 57.90
Mcikée Pulton Co., Chicago _ 25.73
J. W. Mayo Co., Ashland, Kev. 18.00
Martin Brokerage Co., South Bend 46.96
Miller Bros. Scottville Soe BO0.06
W. J. Morse, Portland. Me, | 2.00
i 3. Mercer, Saranac .. _ _. 500.00
Michigan Litho. Co., Grand Rapids 220.50
Mills-Broderick Printing Co.,
Grand Rapids __ eee 37.75
Mich. Bean Job. Assn., Lansing 62.72
Mich. State. Tel. Co., Grand Rap. 60.50
National Grocer Co., South Bend 28.87
National Grocer Co., Decatur, II. 8.49
Andrews Baking Co., Dayton __ TAT
Association of Commerce, Grand
Rapids od ees 92.25
Amidon Bros., Sparta ee 5.09
4. M. Anderson, Washington, D.C, £13
Anniston Brokerage Co., Annis-
fon, Ala. | ee 2.48
Adams Grain & Provision a..
Richmond be a 24°85
G. E. Baiely & Co., Laingsburg. 1,500.00
D. Bellows, Rockford Coe 182 80
L. M. Burns, Anniston, Ala. | 2.43
J. B. Biddle. Parkersburgh, W.
Ne 1.50
Yates P. Boswell, Washington,
De PES vrai ela 4.64
Booth Brokerage Co., Marshall-
COW TOW 61.15
Belmont Mill & Elev. Co., Belmont 593.96
W. G. Brase Richmond Va, 88.77
Kr. A. Brown, Bellevue oo 15
C. P. Blackburn & Co., Balti-
more, Md. | soo 6s
Booth Cold Storage Co., St. Louis 38.:
Bingham Huett Scholl Co., In-
Cianapons Co 1,285.
Butterfield & Keeny, Grand Rap. 14.3
Bean Bar Lansing oe 1
Bixby Office Supply Co., Grand
Rapids _
oe
oo =
wo
eo
obo
oor
a 15
Edgar BE. Coleman, Washington,
Se 2.50
Cedar Rapids Grain Co., Cedar
BaD a 1,100.00
H. A. Crossland & Co., Ine., In-
Mansnous 28 ee. 8.00
M. F. Cravens, Owensboro, Ky. 3.00
C. HB. Copp & Co., Wheeling, W.
Ce ee) Een 23.93
W. W.| Cole, Fayetteville, N. C. 1.20
Cheboygan Flour Mills Co., Che-
Jong a 253.24
Creasey Corporation, Toledo ____ 14.25
Carter Venable Co., Richmond __. 4.11
Cartan & Jeffrey Co., Omaha ___ -65
Coons Brokerage Co., Milwaukee 2.05
Clifford Rosen Brok Co., St. Louis 80.00
Chelsea Elevator Co., Elsie ___ 30.79
Curtis Brokerage Co., Rochester 23.00
Caro Farmers Co-op. Biv. Co.
gee , 539.08
D. M. Carson, Clarence, Ill. __.__ 900.00
Commercial Savings Bank, Grand
DIS ee 136.00
Citizens Telephone Co., Grand
Rapids 23.45
City of Grand Rapids, Grand Rap. 10.04
Consumers Power Co., Grand Rap. 1.00
J. S; Cameron, Biliot, Ti oc. 2,614.50
Dueben Chaney Co., Des Moines 25.00
Draper Broker. Co., Des Moines 9.80
i, M. Dobson & Sons, Knoxville 1.20
Detroit Commerce Co., Detroit__ 8.52
Swartz Creek Grain Co., Gaines 540.00
Saranac Produce Co., Saranac __ 15.87
Standard Feed Co., Richmond, Va. 89.91
Summer Bros., Ambia, Ind. 9.397.506
Chas. Shelby, Paxton, Il. ss 810.06
Tisch-Hine Co., Grand Rapids __ 56.14
Thomas Pub. Co., New York _._ 16.06
United Brokerage Co., Charleston,
toa. ee 20 60
Watson-Higgins Milling Co.,
Grand Rapids ee 249.30
2. G. Wilson, Logansport, Ind. 65.00
W: J. Willert. Brie, Pa: jo |. .69
White-Wilson-Drew Co., Memphis 29.87
Whitting, Hill & Coble Coa., Red
Kev. ind. 1.00
Western Union Tel. Co., Grand
CA ee atee
Wertham Base Co. St. Louis 22.50
W. EF. Wolfe, Athens = 257.13
Traverse City Milling Co., Trav-
erse City _ | ee ee
William Murray, Champaigne, Il. 6,700.00
Michigan Milling Co., Ann Arbor 10.98
Jan. 10—On this day a continuation of
the matter of Fred W. French, Bank-
rupt No. 1919, was had and the examina-
tion of the bankrupt, and the further
proof of claims was conducted. The
meeting was then adjourned to Jan. 19.
——_~-__
What a Difference One Word Can
Make!
Pittston, Pa. jan. 10—Everybody
in Pittston thinks it is funny except
I. Warshal, the jeweler and optician,
and the local newspaper.
But even while they laugh they
can’t blame Warshal for being slight-
ly upset. Suppose you had prepared
a nice advertisement about watches,
diamonds, jewelry and toys—had pre-
pared it very carefully, not forgetting
your very important slogan at the top
of the advertisement, “The Store of
Small Expense.” And suppose, after
you had satisfied yourself that you
couldn’t have improved on that ad-
vertisement, and you had sent it down
to the newspaper office, and the next
morning wondered over your eggs
and toast just how many customers
that advertisement was going to bring
in that day—just suppose you picked
up the paper and found the slogan at
the top of your advertisement was
printed:
“The Store of Small Experience.”
Wouldn’t it slightly disturb you?
——»-
It takes two to carry on an argu-
ment, but one can stop it. You have it
in your power to eliminate arguments
with either customers or store people.
We are manufacturers of
Trimmed & Untrimmed HATS
for Ladies, Misess and Children,
especially adapted to the general
store trade. Trial order solicited.
CORL-KNOTT COMPANY,
Corner Commerce Ave. and
Island St.
Grand Rapids, Mich.
ADRIAN, MICHIGAN
ed pal ig 20 SA
SSDS FAMINE RES TOR TC
PAR AT RE ORT
18
THE FARMER AS A BUYER.
He Is Largest Purchasing Power in
the Country.
Provincialism in business is now a
dead issue. There was a time when
the people of certain communities
were known by their peculiar habits
and methods of doing business. The
retail stores of the great city treated
with some contempt people from
smaller cities, while the country folks
had little respect for the city man
and his institutions.
There is no good reason for these
differences. The man in the country
town or the fellow who owns a nice
farm home appreciates his talking ma-
chine, his motor car, or his modern
bath just as much as does the owner
of a city mansion, and he is one hun-
dred per cent. loyal to his family.
Class distinction in merchandising
is being rapidly eradicated. This be-
ing the case, we should consider the
whole people as one great buying
mass of consumers to be divided into
classes only with respect to occupa-
tion. What then is the greatest buy-
ing class in America? There is but
one answer to this question and that
is—the American farmer.
There are approximately 6,500,000
farms in the United States. The farm
family is larger than the city family,
the average being about five mem-
bers. Therefore, in an estimated
population of 105,000,000 for the
United States, exclusive of our colon-
ies, 32,500,000 are living on farms.
If we add to this total population
of farm families, the small average
of one hired man for each farm, we
have a total farm population of 39,-
000,000 people, or more than one-third
of the total of the entire United
States.
This tremendous buying market is
attracting the attention of manufac-
turers to an extent that a few years
ago was not dreamed of. The larger
retail merchants of the country, from
the county-seat towns up to the met-
ropolitan cities, are cultivating the
farmer’s trade. They now know that
he is a substantial buyer whose good
will, when obtained, can be easily re-
tained.
The farm products of America dur-
ing 1919 brought our farmers approxi-
mately $25,000,000,000. This means
an average gross income of about
$4,000 per farm family. The average
for Kansas was $6,000.
Now then, suppose that it cost the
farmer 50 per cent. of what he got for
his crop to produce it. This is a big
allowance but even on this basis the
average net income per farm last
year is figured at $2,000, which is sev-
eral hundred dollars more than the
average income for city families.
When it is believed that the farm-
er produces most of his food and he
cannot spend his money as freely for
amusement as the city resident spends
his, we must admit that $2,000 cash
in the hands of a farm family is
equivalent to about twice this amount
in the hands of a city family.
But what does he buy? Take a
trip through any of the farming states
of the United States and visit some
of the farm families. You will find
them buying talking machines, elec-
tric lighting plants, private water
MICHIGAN TRADESMAN
plants, sewage disposal systems, and
many other luxuries, including auto-
mobiles.
During the last four years more
than 60 per cent. of all motor cars
produced in this country have been
purchased by farmers. They use
their cars and are big buyers of tires
and other equipment.
Farmers are educating their chil-
dren in good schools. They have
learned to appreciate good clothes
and how to wear them. When they
return home they demand that they
be given the advantages of the city.
And to the credit of their parents let
it be said that the problem of keep-
ing the young folks on the farm is be-
ing rapidly solved by bringing city
conveniences into the country home.
The farmer responds readily to ad-
vertising. He buys the merchandise
he knows best. It takes a little long-
er to gain his good will and patron-
age, but when you get it you can hold
it. The good will of the city resident
is constantly shifting, but when you
obtain the patronage of a farmer by
giving him good values and good ser-
vice, it is not easy for a competitor
to win him away from you.
All this is due to changing condi-
tions. Not only the farmer, but al-
so the country store has undergone a
remarkable change in habits and
methods. Several factors are respon-
sible. One of the greatest is the au-
tomobile.
The development of the motor car
industry has taken place within the
last twenty years. -Nineteen years
ago when the writer of this article
became a resident of Chicago, there
were only six motor cars in that city.
The antagonism of the farmer to-
ward this new form of transportation
was most pronounced. Not until
1910, did motor car manufacturers be-
gin to make a consistent effort to sell
the farmer.
During the following five years
country merchants lamented the fact
that their farmer trade motored to the
nearest large city to buy their better
grades of merchandise. Many of these
country merchants lost several valu-
able years in cussing motor cars.
In some sections merchants were
antagonistic to the Good Roads move-
ment, claiming that the better they
made the roads, the more trade they
would lose; but later they admitted
that good roads were a necessity and
if they wanted to hold their trade
they must do business on a different
basis.
Ten years ago most general stores
in small country towns were poorly
kept. But to-day you can buy in
thousands of small country stores the
kind of merchandise that will satisfy
the requirements of the upper middle
classes of the cities.
Every great farming section has its
trading center. This center may be
the county-seat town. In many coun-
ties are several towns where the far-
mers of the community congregate to
sell their produce and buy their nec-
essities and some of the luxuries they
enjoy.
In most of these trading centers is
an outstanding merchant who sells
the better grades of merchandise.
You will find in these towns agencies
for the leading makes of talking ma-
chines, pianos, motor cars and mod-
etrn farm equipment. In every case
where one of these small centers is
losing trade it is because the mer-
chants have not been progressive
enough to sell the farmer what he
waiits.
The well-to-do farmers of the coun-
try—and there are millions of them—
will continue to patronize the country
store. They will buy their agricultur-
al implements, their work clothing
and their other requirements of every-
day life. They will also buy their
home furnishings, their dress-up
clothing and other merchandise of
the better grades, if this store handles
it.
But, if the store doesn’t handle this
most wanted merchandise, it is only
natural for the farmer to load his
family into the motor car and drive
to the nearest city.
In our final analysis we find that
the farmer has made more money
during the last five years than he ever
made in any similar period. Farm
mortgages have been greatly reduced.
The country banks are groaning with
farmer money, and the standard of
living on the farm has been greatly
advanced.
On the other hand, the country
store has developed in leaps and
bounds until to-day some of the finest
little mercantile establishments in the
world are to be found in towns of
less than 5,000 population.
Go to any county or state fair and
put on a demonstration to show why
your merchandise is superior, and you
will have a crowd of farmers around
you all the time. The city man would
RT Za
Black Beauty Sateen Shirts
January 19, 1921
give it only passing notice, but the
farmer is eager to learn how the
goods are made and he remembers
what he sees and hears.
Store demonstration and advertise-
ments that emphasize the construc-
tion, strength and practical value of
the merchandise will attract the farm-
er and sell him. A pretty picture and
commonplace phrases may be accept-
able to a large proportion of the blase
and easy-to-satisfy city folks, but they
will not stampede the buyers in th
small town and rural field.
This great market is being culti-
vated by both the manufacturer and
the retailer—with methods which ap-
peal to this particular class of peo-
ple.
—_—_—_+ +
Electric Fires.
The comfort of open fires has not
hitherto been available on board of
ships. But the problem, difficult
though it seems, has at last been
solved; the great liners Olympia and
Aquitania have been equipped with
such fires, and undoubtedly other ves-
sels will have them before long.
The fires are electric; yet they blaze.
They can be fitted into grates of any
pattern for the household. No flues
or chimneys are required, because,
with all the flame, there is no com-
bustion. Nothing, that is to say, is
burned. It is just electric, “juice.”
—_+--
There are clerks who reach a point
where they think they have “learned
the business,” and they stop studying
it. No man ever learned his business
so well that it was not worth while
to keep on learning.
We offer the BLACK BEAUTY
SATEEN Shirt—triple
large and roomy, in all sizes, at
the low price of $9.00 per dozen.
stitched,
UVC TERETE TTP Ee
| Quality Merchandise—Right Prices—Prompt Service
WHOLESALE DRY GOODS
Paul Steketee & Sons
P0000
GRAND RAPIDS, MICH.
Daniel T,
Many dealers are boosting their sales RIGHT NOW
by filling in on
Our special-below-the-market
trade-getters
You can’t go wrong on the values we are showing—and showing all along
the line—but you can make money, and keep the wheels moving.
Write us—get in touch.
atton G Company
GRAND RAPIDS
59-63 Market Ave. North
The Men’s Furnishing Goods House of Michigan
fas
January 19, 1921
MICHIGAN TRADESMAN
Kaiser Expects To Resume the Ger-
man Throne.
Grandville, Jan 18—The sphinx in
exile has spoken at last.
The ex-kaiser of Germany is biding
his time. He still hopes to regain
the throne from which untoward fate
thrust him a few months ago.
From his retirement in Holland the
Moses of the modern world speaks
of his again being called to the im-
perial throne of Germany and that,
too, at no distant day.
All the direful deeds of wrong or-
dered against an unresisting people
have been forgotten in this new era of
love and forgiveness which is sweep-
ing the European world. That such
a monster as kaiser wilhelm has been
permitted to live in unmolested quiet
within almost gunshot of the German
border has been the wonder and con-
fusion of right thinking folk the
world over.
While the leading outlaw of the
world has been nearly forgotten, he
himself quietly plots to win back the
throne for himself and a long line of
Hohenzollerns yet to follow.
It is not strange that the ex-kaiser
ruminates thus, because of his kindly
treatment by the allied nations which
were nearly dismembered by the
brutal soldiers of the crown. Had
victory perched on the banners of the
fatherland, no_ sacrifice made by
France, Belgium and even England
would have been great enough to
satisfy this monster’s greed for blood
and gold.
Safely exiled to Holland the victors
in the war seem to think that all
danger from this grizzled old man has
forever passed. How simple and
childlike is such faith! Grizzled and
even broken in health, wilhelm of
hohenzollern is still a menace to the
peace of the world; he will continue
to remain such a menace as long as
life shall last.
Very recently the ex-kaiser was
seen at the castle of Doorn, the oc-
casion being the wedding of the
daughter of Count Bentinck to the
late emperor’s aide-de-camp.
To a-gentleman who was later in-
terviewed by a correspondent of the
New York World, the ex-emperor
said: “Things are coming to a head
in Germany because of the French
oppression on one side and the grow-
ing bolshevik menace on the other.
There will soon be need of the only
power which can bring the country
back to unity—the house of hohen-
zollern. Then will come the time for
which I am waiting in confident ex-
pectation. Those who say that my
day is past are going to have an un-
expected awakening.”
From this it will be seen that the
monster of Pottsdam has not given
up the thought of again ruling over
the German nation. When once he
gets back on the throne it may be
readily believed that he will have re-
venges to gratify, even against some
of his own people as well as of just
those of enemy countries.
Why should not this man entertain
ideas of renewed power, since his
country remains intact to-day, un-
scourged by an invading foe, unin-
jured in any particular except only in
the loss of soldiers fallen in battle?
There is no reason to think that
Germany is anywhére near helpless
at the present time. Her fields and
factories have not felt the tread of
enemy soldiers. Churches, schools,
works of art were all unmolested, a
tribute to the magnamimity of the
allied foe.
The head and front of all the of-
fending on the part of the Hunnish foe
still lives in unmolested quietude to
plan and plot new deeds of frightful-
ness to be visited upon his enemies
who were kindly enough to grant the
chief instigator of the world war free-
dom from even the fear of a just
punishment.
It may well be asked, will the old
emperor come back?
Like some prize fighters, who have
been discarded, he may make another
try in the ring of world affairs. Na-
poleon came back from Elba. His
coming frightened all Europe. It
goes without saying that should wil-
helm again be seated on the German
throne there would be a scurrying
among the little and big nations of
Europe to get from under. Mistaken
leniency has, doubtless, convinced the
late autocrat of the fatherland that he
is feared even in his self punishment.
Napoleon fell at Waterloo to rise
no more. It may be the decision of
fate that kaiser wilhelm shall again
succeed to the German throne. If
this comes about many there be who
will devoutly pray that his resump-
tion of power may last no longer than
did that of the great Frenchman after
his illuminating march from the Med-
iterranean to Paris and the field of
Waterloo.
It is doubtless predestined that Ger-
many shall have a monarchial form
of government. Despite the fact that
the German people are more subser-
vient to their rulers than any other
in the world, they seem incapable of
self government. Not as Russia, per-
haps, which, from being the most
powerful nation in continental Eu-
rope, has fallen the lowest in the
scale, yet are they not ready for a
democratic form of government. The
Teutons require a strong hand of dic-
tatorship to make the grooves of the
nation slide smoothly, and that hand
may still be the one that precipitated
the ungodly world war.
Socialism or imperialism? Between
these two Germany may soon be
called upon to decide, and perhaps
the ex-kaiser may hold the whip hand
in the game when comes the hour
for decision. Old Timer.
Bottom Has Been Reached on Mer-
chandising Staples.
Speaking of deflation, it is our judg-
ment that bottom prices have been
reached in many staple lines of mer-
chandise.
There seems to be a good deal of
misconception on the part of the pub-
lic regarding deflation. There is a
widespread belief that prices on
everything are falling. This is not
true by any means. The price peak
on most things was reached about
last May, yet a number of commodi-
ties are still higher than they were
last January and will probably remain
so, because of peculiar conditions sur-
sounding their production for some
time to come.
Future prices seem to depend
largely on the attitude of labor. If
wages go down, or if greater effic-
iency and longer hours are effected,
this will be at once reflected. At
present it looks as if labor were sup-
porting the movement for increased
production, and if this is carried
through the immediate effect would
be a reduction of prices on classes of
merchandise which have not already
found their level.
There have been tremendous losses
by manufacturers in the last six
months through cancellations and by
raw materials held. These
producers are not likely to make
goods in advance of orders for fear
of.a flooded market. Their salvation
lies in a continuous flow of orders
from retail sources.
loss on
That there are good prospects for
a resumption of manufacture seems
to be indicated by recent events. The
late fall and Christmas retail buying
made tremendous reductions in the
stocks of most retail stores. This
plainly makes it necessary for mer-
chants to replenish their stocks of
seasonable merchandise directly after
the first of the year. It is very neces-
sary that merchants maintain full as-
sortments in all staple lines. The ex-
perience of our retail store is teach-
ing us that the public is willing to
purchase, and is going where the mer-
chandise can be found.
Retail merchants stimulating pro-
duction by their increased demand,
and workingmen putting in greater
eficiency and longer hours to the
same purpose will surely mean re-
stored stability to business.
James Simpson.
—_2--.-__
Deserved Recognition of
Service.
T. B. Catlin has been appointed by
the prison board to be warden of the
Branch State prison at Marquette,
succeeding Hon. James Russell, de-
ceased. The appointment was made
by the board of control and later
confirmed by Governor Groesbeck.
There were many applicants for the
position but Mr. Catlin was selected
because he has been deputy warden
under Mr. Russell for eighteen years
and has made a good record. The
action was a deserved promotion for
his long service, ability and loyalty.
Mr. Catlin takes hold of the job un-
der some discouraging conditions, so
far as the workshops of the prison
are concerned. The prison manufac-
turing is affected by the general de-
Faithful
pression. Overalls and boxes are
made. The prison is also badly
crowded, there not being cells
enough to accomodate all the inmates.
It has been the practice to send in-
corrigibles to the Marquette institu-
tion, too, as they seem to get along
19
better there than elsewhere. The
prison’s location is such that escapes
and if a does run
away he gets only a short distance be-
It isn’t
out of.
are difficult, man
fore he is captured. an easy
country to get
Mr. Catlin will put his best efforts
into conducting the prison for the best
interests of the many concerned. His
appointment general satisfac-
gives
tion wherever Mr. Catlin is known.
The clothing the ladies are not
wearing nowadays would clothe the
population of Armenia for five years.
Michigan Motor Garment Co.
Greenville, Mich.
6 Factories—9 Branches
7A great
trade
getter
BROWN’S
BEACH
JACKET
or without collar; and vest.
or write
Nothing like it for the man who spends his time outdoors.
Keeps in heat, keeps out cold and wears like iron.
a good sweater and will wear twice as long.
can be washed repeatedly without losing its shape.
Widely advertised.
ASK YOUR JOBBER
BROWN’S BEACH JACKET COMPANY
WORCESTER, MASSACHUSETTS
Reg. U. S. Pat. Off.
Cheaper than
Is clean, because it
Comes with
20
MICHIGAN TRADESMAN
Michigan Poultry, Butter and Egg Asso-
ciation.
President—J. W. Lyons, Jackson.
Vice-President—Patrick Hurley, De-
troit.
Secretary and Treasurer—Dr. A. Bent-
ley, Saginaw.
txecutive Committee—F. A. Johnson
Detroit; H. L. Williams, Howell; C. J.
Chandler, Detroit.
What Inspection Seal Means on
Canned Goods.
There has been much speculation
in the grocery trade of late over the
inspection seal of the National Can-
ners’ Association, which will appear
on much of the 1920 pack of canned
and tinned goods. It is used only on
goods which have actually been in-
spected and have been found up to
the standards which the association
has set.
There has been much inquiry as to
what those standards are. TheTrades-
man has been unable to answer that
question up to now, but the Associa-
tion has now sent in a complete copy
of those standards, and they are here
presented for the information of the
trade:
Corn.
Canned corn to be certified shall
be reasonably tender, but may be
composed mostly of kernels that have
reached but not passed the dough
stage. It shall have an agreeable
flavor.
Peas.
Canned peas to be certified shall be
green, fairly succulent peas of mel-
low consistency, of fairly uniform size
and color, unless declared to be un-
graded for size, with reasonably clear
liquor, although not necessarily free
from sediment, and reasonably free
from flavor defects due to imperfect
processing.
String Beans.
Canned string beans to be certified
may be fairly mature but shall be suc-
culent beans, reasonably uniform in
color, either whole or cut in pieces
from whole beans.
Fresh Lima Beans.
Canned fresh lima beans to be certi-
fied shall be succulent beans, which
may be fairly mature and white in
color, with liquor which may be roily.
Dry Lima Beans.
Canned dry lima beans to be certi-
fied shall be free from defective beans,
with liquor which may be roily.
Navy Beans and Similar Varieties.
The ingredients used in canned
navy beans, and applicable to other
similar varieties of edible beans, if
correctly designated, shall comply
with the following specifications:
1. The beans used shall be sound
beans, of navy varieties, unless other-
wise specified, free from stones and
foreign matter, and shall not contain
over 2 per cent. by weight of defec-
tive beans, not over one-half of which
shall be beans defective on account
of anthracnose or ground rot.
2. Pork, if used, shall comply, as to
quality, with the Government require-
ments. If labeled as pork and beans, or
beans with pork, each No. 1 can shall
contain not less than one-sixth ounce
pork when packed. Other sizes of
cans shall contain a proportionate
amount of pork.
3. The use of an excessive amount
of sauce to take the place of beans
will be considered grounds for refus-
ing certification. Only _ sufficient
sauce shall be used to give a well-
moistened product, but without free
liquid. Tomato sauce shall contain
not less than 15 per cent. by volume
of tomato pulp of 1.035 specific grav-
ity or its equivalent. Said pulp shall
comply with requirements of the Na-
tional Canners’ Association Inspec-
tion Service for certified tomato pulp,
except that during 1920 the use of pulp
packed in 1919, or prior thereto, and
complying with the Federal require-
ments, may be allowed in canned
beans for certification.
Spinach.
Canned spinach to be certified shall
be prepared from fresh, sound green
spinach leaves, practically free from
large, coarse stems and thoroughly
washed until free from dirt and grit.
Only sufficient brine or water shall
be added to properly process the
product.
Sauer Kraut.
Canned sauer kraut to be certified
shall be prepared from clean, sound
cabbage, carefully trimmed, salted and
subjected to proper fermentation.
During fermentation and curing of
sauer kraut and subsequent storage,
the liquor shall be skimmed as often
as necessary to prevent material de-
velopment of scum yeasts or myco-
derma.
The resulting product, with or with-
out the addition of pork, shall be
sterilized by heat and be kept in her-
metically sealed containers.
Pumpkin.
Canned pumpkin to be certified
shall be produced from sound, ripe
pumpkins, properly washed and re-
duced to a pulp, shall be practically
free from pieces of skins and from
seeds, and shall contain no added
water.
Beets.
Canned beets to be certified shall
be prepared from clean, sound, fresh
beets, carefully trimmed and peeled,
free from roots and fairly uniform in
color.
Succotash.
Canned succotash to be certified
shall be prepared from corn which
complied at least with the minimum
standard for canned corn, and from
lima beans which comply at least with
the minimum standard for lima beans;
the proportion of lima beans used
shall not be less than 25 per cent.,
and fresh lima beans shall be used
unless otherwise declared on the la-
bel.
Asparagus.
Canned asparagus to be certified
shall be prepared from the fresh stalks
Sweet and Fresh to Your Table
AT YOUR GROCER
Good Buiter Good Bread
Good Health
KENT STORAGE CO.
Distributors
Grand Rapids, Michigan
mopucwm FIELD SEEDS
WILL HAVE QUICK ATTENTION
Pleasant St. and Railroads
A pee eptheog Moseley B:others, cranp rarips, micu.
MILLER MICHIGAN POTATO CO.
Wholesale Potatoes, Onions
Correspondence Solicited
Frank T. Miller, Sec’y and Treas.
Wm. Alden Smith Building
Grand Rapids, Michigan
Stock Purity Nut
Recommend
It To Your Customers
Every pound of Purity Nut is
Guaranteed to Satisfy
PURITY NUT MARGARINE
The Purest Spread for Bread
Packed 10 and 30 lb. cases 1 lb. cartons
M. J. DARK & SONS
Sole Distributors in Western Michigan Grand Rapids, Mich.
With a full line of all Seasonable Fruits and Vegetables
You Make
Satisfied Customers
when you sell
“SUNSHINE”
FLOUR
BLENDED FOR FAMILY USE
THE QUALITY IS STANDARD AND THE
PRICE REASONABLE
Genuine Buckwheat Flour
Graham and Corn Meal
J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN
a WE ARE
en eee it EXCLUSIVE
stk asa eee
CL
} } |
\ } } |
JME GUODEN nut BUTTER co. cuicaco
“Dinner Bell”
ALWAYS FRESH AND SWEET
M. Piowaty & Sons of Michigan
MAIN OFFICE, GRAND RAPIDS, MICH.
Branches: Muskegon, Lansing, Bay City, Saginaw, Jackson,
Battle Creek, Kalamazoo, Benton Harbor, Mich.; South Bend, Ind.
OUR NEAREST BRANCH WILL SERVE YOU
January 19, 1921
January 19, 1921
of the asparagus plant, which have
been thoroughly washed until free
from dirt and grit, and shall be free
from objectionable flavor.
Tomatoes.
Canned tomatoes to be certified
shall be prepared from sound, ripe
fresh tomatoes, by thoroughly wash-
ing and scalding, and by proper peel-
ing, coring and trimming, with or
without grading, with or without the
addition of sugar and salt, and steril-
ized by heat. The liquor used for
filling the spaces between the fruits
is juice derived from the tomatoes so
prepared, or from others of the same
quality and preparation and does not
exceed in quantity that originally
present in the prepared fruit con-
tained in the can. The fruit shall be
reasonably free from under-colored
parts, and from pieces of skin, cores
and blemishes.
Tomato Catsup.
Tomato catsup, ketchup, catchup is
the clean, sound product made from
properly prepared strained tomatoes
with spices, salt, sugar and vinegar,
with or without onions and_ garlic,
concentrated to a thick consistency.
Dill Pickles.
Canned dill pickles to be certified
shall be made from sound, clean,
green cucumbers, not overgrown and
seedy, and shall be properly ferment-
ed in casks or tanks, previous to can-
ning.
The flavor shall be obtained by fer-
menting dill weed or dill seed with
the pickles while curing, with or with-
out other spices. They may be
packed in plain or enameled cans.
Dill pickles, known as “process dills,”
which are made from pickles which
have been salted and fermented and
then freshened will not be certified.
Peaches.
Canned peaches to be certified shall
be prepared from sound, fresh, ripe
peaches; the product shall be reason-
ably firm and free from blemishes.
Apple Sauce.
Canned apple sauce to be certified
shall be the sound product prepared
from clean, sound apples, freed from
peel, cores, seeds and defects of all
kinds, and cooked to a rather thick
censistency, with or without the ad-
dition of sugar, spices and flavoring.
Apples.
Canned apples to be certified shall
be prepared from clean, sound, fresh
apples, properly peeled, cored and
trimmed so as to be free from worm-
holes, rot and scab; the product shall
be of fairly uniform natural color,
with fairly clear liquor, and consist
of at least 66 per cent. whole quar-
ters or halves.
Gooseberries.
Canned gooseberries to be certified
shall be the sound product prepared
from clean, sound, properly matured
gooseberries, after removal of stems
and blows.
Rhubarb.
Canned rhubarb to be certified shall
be prepared from the crisp, fresh, leaf
stems of the rhubarb plant, free from
decay or disease, with or without the
addition of sugar. The stems shall
be thoroughly washed before canning.
Apple Butter.
Canned apple butter to be certified
shall be the sound product prepared
from clean, sound apples, freed from
peel, cores, seeds and defects of all
kinds, cooked to a rather thick con-
sistency, with or without the addition
of cider, sugar, spices and flavoring
and packed in hermetically sealed
containers. The words ‘sound ap-
ples” in this definition shall mean ap-
ples that are free from either rot or
decay.
Mincemeat.
Canned mincemeat to
shall be the
by mixing
be certified
sound product prepared
clean, sound, properly
trimmed, chopped apples and other
fruits, and sound, cooked, U. S, in-
spected meat and suet or vegetable
shortening, with sugar or syrup, salt,
spices and other condiments, and with
or without the addition of fruit juices
and alcoholic liquors, sterilized by
heat, and keeping in hermetically
sealed containers.
MICHIGAN TRADESMAN
Sweet Cider.
Canned sweet cider to be certified
shall be the unfermented fruit juice
obtained by first pressing, in one or
two operations, sound apples, the fruit
being properly washed before press-
ing. The product shall be free from
objectionable flavor. The words
“sound apples” in this definition shall
mean apples that are free from either
rot or decay.
_Jams, Marmalades and Jellies.
Jelly to be certified shall be the
semi-solid pectinous product made
from the juice of clean, sound fruit,
by heating the fruit, with or without
potable water, and concentrating the
expressed and strained juice, to which
sugar (sucrose) is added. Pectin and
pure phosphoric, tartaric or citric acid
may be used in the manufacture of
jellies prepared from fruits deficient in
pectin or acid, respectively, but shall
not be used to conceal deficiency of
fruit.
In case of the entire or partial sub-
stitution of other sugars for sucrose
in jams, marmalades or jellies, the use
of such substitute sugars shall be
clearly indicated in the label. Jams,
marmalades and jellies must be label-
ed before or at the time of certifica-
tion.
Jams, marmalades or jellies (1) arti-
ficially colored or flavored, (2) pre-
pared from dried fruits, or (3) put up
in packages which are not hermetical-
ly sealed, will not be certified.
All preserved fruits used-in jam,
marmalade or jelly products to be
certified must have been passed upon
and approved by the inspection serv-
ice at the time of their preparation,
and must contain no added so-called
chemical preservatives.
Fruit Preserves.
Fruit preserves to be certified shall
be made from clean, sound, properly
matured fruit and sugar (sucrose)
syrup, with or without spices or vine-
gar, and conform in name to that of
the fruit used.
Pectin may be used in the manufac-
ture of preserves prepared from fruits
deficient in pectin, provided the pro-
portion of fruit used is not less than
45 pounds to each 55 pounds of sugar.
In case of the entire or partial sub-
stitution of other sugars for sucrose
in preserves, the use of such substi-
tute sugars shall be clearly indicated
on the label. Preserves must be la-
beled before or at the time of certifi-
cation.
Preserves artificially colored’ or
flavored, preserves prepared from
dried fruits, or preserves put up in
packages which are not hermetically
sealed, will not be certified.
All preserved fruits used in fruit
preserve products to be certified must
have been passed upon and approved
by the inspection service at the time
of their preparation, and must contain
no added so-called chemical preserva-
tives.
Meat.
Canned meats and meat products to
be certifietd shall be sound and shall
be prepared from clean, sound and
edible meats, which have been in-
spected and passed by the Federal
meat inspection service.
Poultry.
Canned poultry and poultry prod-
ucts to be certified shall be sound and
shall be prepared from the edible
parts of clean, sound poultry, free
from taint, which have been thor-
oughly and carefully drawn and
washed. If frozen poultry is used the
frost shall be thoroughly removed be-
fore cooking.
—_——» +
Salesmanship is a sort of mental
window display. Don’t try to exhibit
too much variety at one time.
139-141 Monroe St
Roth Phonos
GRAND RAPIDS. MICH
21
Grand
Rapids
49 Market
Ss. W.,
St.,
EGGS AND aT es aaa pier
Citz.
1361
Bell
) M. 1361
GUARANTEED
PURE
Naa Ud,
ELT)
PEANUT
BUTTER
NET wor. 2 LBS.
ite Liat hl tee ee
Rr acealanndh
Se te a
Bel-Car-Mo
The rich creamy Peanut Butter
that you can safely recommend
to your most exacting customers
who appreciate Pure Food sani-
tarily prepared.
The airtight Tin Package
keeps ‘‘Bel-Car-Mo’’ de-
licious to the last morsel.
Order from your Jobber
GRAND RAPIDS
WE ARE HEADQUARTERS
Fruits and
Vegetables
Prompt Service
Vinkemulder Company
WHOLESALE
Right Prices
Courteous Treatment
s29—__—__
Some folks think a thing is such a
cinch that they won’t even try.
January 19, 1921
Pioneer Broom Co.
Amsterdam, N. Y.
Makers of
High Grade Brooms
Michigan Jobbers:
Symons & Moffett Co., Flint
Sturgis Grocery Co., Sturgis
Moulton Grocer Co., Muskegon
Ask for ‘‘Comet,”’ ‘“‘Banker,”’
‘“Mohawk”’ or ‘‘Pioneer’’
brands.
Krekel-Goetz Sales & Supply Co.
Grand Rapids, Mich. .
Michigan Representatives
Foster, Stevens & Co.
Wholesale Hardware
4
157-159 Monroe Ave. —::
Grand Rapids, Mich.
151 to 161 Louis N. W.
Brown & Sehler Co.
‘“‘“Home of Sunbeam Goods’”’
Manufacturers of
HARNESS, HORSE COLLARS
Jobbers in
Saddlery Hardware, Blankets, Robes, Summer Goods, Mackinaws,
Sheep-Lined and Blan.et-Lined Coats, Sweaters, Shirts, Socks,
Farm Machinery and Garden Tools, Automobile Tires and
Tubes, and a Full Line of Automobile Accessories.
GRAND RAPIDS,
MICHIGAN
Michigan Hardware Co.
Exclusively Wholesale
Grand Rapids, Mich.
January 19, 1921
Making Paint An All-the-year-round
Line.
Written for the Tradesman.
A hardware dealer who has made
an unusual success of his paint de-
partment explains his
He says:
“IT have made the paint department
an all-the-year-round department. I
keep sales going from January 1 of
one year to January 1 the next. In
season and out of season, I am al-
ways working for sales. And there
is no reason when I can’t sell some
kind of paint.”
Thus, when outside painting is over
in the fall, this dealer at once brings
forward his interior paints and var-
nishes. Through the late fall and
early winter he holds demonstrations
of these lines. In the fall his slogan
is “Let us show you how to decorate
your home for Christmas.” When
Christmas is over, he adopts a new
war-cry: “Turn your long winter
evenings into money by decorating
the house.”
In January he sends out a small
leaflet to all the women in the dis-
trict. It gives ideas and suggestions
for decorating the interior of the
home and the proper preparing of
The introduction led off with
the caption “When you entertain” and
went on to point out the necessity
for a handsome appearing home dur-
ing the winter months when social
activities are at their height. A most
effective part of the booklet was a
table showing the cost of preparing
floors, etc. This piece of progressive
publicity has resulted for several
years in good sales, and that at a sea-
son when business is normally very
quiet. What is more important still,
housewives have been interested in
the matter of interior decoration.
This dealer keeps his paint stock
prominently displayed all the year
around; and puts on a window dis-
play at least once a month. His aim
is to keep promenently before his
customers the fact that he handles
paint, varnishes and allied lines.
The normal tendency on the part
of the hardware dealer is to push the
paint department quite out of sight
toward the end of October and leave
it hidden until March. It is of course
essential to give prominence to the
most seasonable lines; and in the old
days when the paint department had
not much to it except white lead and
oil, there was little opportunity for
selling paints between the close of the
fall paint campaign and _ the
mencement of the spring drive.
achievement.
floors.
com-
But in recent years many specialties
for interior decoration have been in-
troduced. There are a great many
floor finishes and varnishes. With the
vogue of hardwood floors, there is a
constant steady sale for floor wax;
and houses where the floors are mere-
ly painted white pine can be improved
by graining in imitation of hardwood.
Wall paints or tints are to some ex-
tent displacing wall paper. Then in-
terior woodwork and furniture must
be kept up, metal work polished or—
as in the case of radiators—repainted
with aluminum paint.
There are a lot of odd jobs in dec-
orating that can be done at this sea-
son. There is scarcely a home in your
town that does not need some work
MICHIGAN TRADESMAN
of this sort. The business is waiting
to be done. People won’t come to
you and order these things of their
own accord. People will put off buy-
ing the materials and doing the work
as long as they can.
But if you go after the business
energetically, you can get quite a few
orders and add considerably to your
winter sales. More than that, featur-
ing these indoor specialties right now
will keep the paint department prom-
inently your customers, and
will help bridge the gap between the
fall and spring campaigns.
Demonstrations at this season will
help considerably. Many of these
can be demonstrated to very
Take any good
paint—anybody of reasonable
intelligence can apply it, yet most
people would hesitate to attempt un-
less they are first shown how. A
demonstration of one of these floor
finishes will be a good feature. A
salesman who has mastered the very
slight technique of applying floor
paint, graining, etc., can demonstrate
almost as effectively as a professional
demonstrator.
Or special wall tints can be demon-
strated, or samples of work displayed.
Color cards suggesting various com-
binations of wall border and ceiling
make good advertising.
It is worth remembering that the
women folk are especially interested
in interior decoration, and that the
primary and most effective appeal
should be made to them. The aver-
age man is away from home most of
before
lines
good advantage.
floor
the day; but the woman does her work
there, and feels more keenly the shab-
biness of her surroundings. The wo-
men are almost invariably enthusiasts
for home decoration.
So it will pay you to put the men
out of mind for the moment and com-
pile a carefully selected list of women
and make your advertising appeal to
them. An advertising booklet show-
ing attractive schemes of in-
terior decoration will enlist the aver-
age woman’s interest at once.
“Try it on one room, is a mood
slogan in introducing a wall finish of
any kind. With the woman of the
house interested, the man of the
house will usually be willing to com-
promise on one room. And when
you have got your wall tint on one
room, and a good job of it, the bat-
tle for larger sales is half won.
There are a lot of interior special-
ties that can be pushed right now, and
should be kept before the public un-
til the spring paint campaign opens.
Here are some of them:
color
enamel for beds, furniture, baths,
mouldings, willowware, baby car-
riages, etc.
Floor varnishes and paints for
floors and stairs.
Varnish stain for chairs, furniture,
woodwork and dozens of other uses
on articles used in the home. Car-
riage paint for owners of cutters,
sleighs and implements.
Special wall finishes of
kinds,
Faint and enamel for furnace and
stove pipes, registers radiators. Gold
various
and aluminum paint are good lines to
teature for radiators.
Floor wax, furniture polish, lin-
oleum varnish and many other spec-
lalties are excellent lines to feature.
One dealer who does a large paint
trade during the late fall and winter
has a display stand about five feet
in height. This stand has five shelves
and occupies a prominent
near the store entrance. Sample cans
are displayed of all paints suitable for
fall and winter trade. Polishes are al-
so displayed. The dealer states that
many made from this dis-
play.
Customers will often approach the
display stand an dexamine the goods
shown there.
tomer’s part gives the clerk an oppor-
tunity to explain the uses of the
lines shown. Good personal
manship does the rest. This
play stand also enables the dealer to
keep these lines prominently before
position
sales are
This move on the cus-
sales-
dis-
the public without utilizing the space
that would be required to give the
regular paint department the same de-
gree of prominence.
Featuring these lines in winter
months will often bring you into
touch with prospects for exterior
paints, and these can be listed and fol-
lowed up in the spring.
Victor Lauriston.
>>>
I know a man
Who knows a man
Who knows a man
Whose wite’s uncle
Has a business partner
Who has something in his cellar.
It is a furnace.
——_- > ___.
Now that the ladies are enameling
their faces it will be dangerous for
them to crack a smile.
“The Quality School’”’
E. HOWELL, Manager
A.
110-118 Pearl St. Grand Raplds, Mich.
School the year round. Catalog free.
EVEREADY
TAN ANE
em SLORAGE BATTERY
PEP
Guaranteed 114 years
and a size for
YOUR car
SHERWOOD HALL CO., LTD.,
Distributors
Local Service Station,
Quality Tire Shop,
117 Island Street,
Grand Rapids, Michigan.
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer
Brick is Everlasting
Grande Brick Co., Grand, Rapids
So. Mich. Brick Co., Kalamazoo
Saginaw Brick'Co., Saginaw
Jackson-J.ansing Brick Co., Rives
Junction
ys
A Winner
for
Light Cars
and Trucks
30x 3% and 32x 3
Braender Bulldog
Giant 5-Ply
Molded Fabric Tire
Made only in these two sizes, which
fit 75% of all the cars In use.
Oversize, 25% stronger, molded on
airbag, extra heavy tread, rein-
forced side wall, require oversize
tubes.
Have famous Braender Dual Non-
skid Tread.
A fast seller and a money maker.
Michigan Hardware Company
Grand Rapids, Mich.
WM. D. BATT
FURS
Hides
Wool Tallow
28-30 Louis St.
Grand Rapids, Michigan
alesPook¢
100 Per Cent PLUS SERVICE
ALL KINDS, SIZES, COLORS, AND
GRADES. ASK FOR SAMPLES AND
Prices.
THE MCCASKEY REGISTER Co..
ALLIANCE, OHIO
Bell Phone 596 Citz. Phone 61366
Lynch Brothers
Sales Co.
Special Sale Experts
Expert Advertising
Expert Merchandising
200-210-211 Murray Bidg.
GRAND RAPIDS, MICHIGAN
MICHIGAN TRADESMAN
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Grand Council of Michigan U. C. T.
Grand Counsellor—H. D. Ranney, Sag-
naw.
Grand Junior Counselor—A. W. Stev-
enson, Muskegon.
Grand Secretary Morris Heuman,
Jackson.
Grand Treasurer—Harry Hurley, Trav-
erse City.
Grand Conductor—H. D. Bullen, Lan-
sing
inal Page—George E. Kelly, Kala-
mazoo.
Grand Sentinel—C. C. Carlisle, Mar-
quette.
Tenure of the Grocery Salesman in
Jeopardy.
A well-known grocery’ salesman
writes the Tradesman as follows:
The Creasey Corporation is an il-
legitimate concern doing business on
false profits, principles and business
methods, and any right thinking mer-
chant cannot but see that the whole
idea cannot continue unless he wants
to prefer Creasey to his old jobber
friend to whom he has in the past
looked forward for credit and many
other business favors.
The success of Creasey methods
will result in the elimination of the
wholesale grocery salesman.
Therefore, cannot the salesman as a
body fight back? Cannot the sales-
men in joint session threaten to
deaden their efforts on merchandise
staples which Creasey handles and
put forth their concentrated effort on
such goods as Creasey cannot get?
In last week’s circular letter, writ-
ten by Creasey to his co-operators,
he admonished them that they must
not let the jobber’s salesman see their
price lists, as one of the largest manu-
facturers of cocoanut, cocoa and
candy has refused to sell them his
products because they do not main-
tain the regular price and it is mak-
ing trouble.
Cannot the salesmen as a body let
these manufacturers know what they
intend to do? Would they (the sales-
men) be acting within the law?
If so, and I think we can, cannot
this action be taken up at the next
regular meeting of the U. C. T.?
What I contend is this: you have
heard of the accusation made against
the Aunt Jemima Pancake Flour Co.
Nothing has been said by this com-
pany to contradict the assertion that
it caters to Creasey. There are many
lines of goods on the market as good
and better than Aunt Jemima and we
as salesmen are poor fish to offer this
line in view of what we now know
about the attitude of the manufac-
turer. We as salesmen should de-
mand to know where they stand on
the matter.
With concerted effort Aunt Jemima
can be made as dead as a bloater on
my territory. A personal test by me
has proven this to my entire satisfac-
tion.
Can we not have your opinion on
this matter?
Time something was started. Time
we woke up. What do you say?
The Editor’s Reply.
All the writer says about Creasey
is true—and then some. He is the
enemy of good business because he
obtains the money of well-meaning
merchants under false pretenses and
then snaps his fingers in their faces.
I have fought the Creasey propaganda
ever since he invaded Michigan and
if I had received the whole-hearted
support of the wholesale grocery
trade, he would have been headed off
effectually. I am sorry to be com-
pelled to record that the wholesale
grocers of Michigan are so very short
sighted as to permit a propaganda of
falsehood and graft to be built up un-
der their doorsteps. If they would
exercise their God given right to self
protection by refusing to handle fac-
tory brands furnished the Creasey
excrescencies, they would soon have
the Creasey graft games shoved into
the discard. Of course, it would have
to be done quietly and legally, so as
to avoid Governmental action; but it
could be done most effectually if the
wholesale grocers went at it in the
right way and pulled together in the
right spirit, which they have never yet
done and I am afraid they never will
do.
The traveling men can accomplish
the same result by getting together
and agreeing to work together. The
U. C. T. is not the right organization
to work through, because it includes
all kinds of traveling men and, like
all social and business organizations,
has a fair sprinkling of freaks and
cranks who are not in accord with
the aims and aspirations of grocery
salesmen. All of the grocery sales-
men of the State could get together
three or four times a year and put
a crimp into the Creasey stores by
refusing to take orders for factory
brands handled by those houses. I
presume your employers would pro-
test against such action on your part,
because such a policy would reduce
the volume of your sales to some ex-
tent. The jobber sometimes keeps
the dollar so close to his nose that he
cannot see the moon of gold just be-
yond; consequently he lives in the
present and hesitates about joining
in any movement that would bring
about a redemption of the trade if it
involves a small sacrifice to-day.
The Creasey stores are only the
forerunners of numerous other in-
terlopers, co-operators and conspira-
tors. Two gangs of men are now
soliciting subscriptions for “service
certificates” in the American Grocers
society, Inc., of Newark, N. J.,
furnish funds to start co-operative
stores at Toledo and Detroit. Not a
day passes that I do not receive sev-
eral enquiries regarding this concern.
It keeps me poor paying postage on
replies to letters received from retail
dealers who are attracted by the clap
trap of the agile and resourceful (in
lies) stock salesmen of co-operative
concerns. Unless something is done
to stop this business, we might as
well all turn promotors. The juicy
promotion fee of $50 per is the only
thing which keeps such swindling
schemes going. I know of merchants
who have joined three such organiza-
tions within as many years and now
curse themselves for permitting
themselves to be inveigled into such
traps. It is too late to combat this
evil after the promotors get busy in
the field. The time to do effective
work is BEFORE the schemers get
started with their nefarious and in-
sidious propaganda.
a
Petoskey Merchants Are Up and Do-
ing.
Petoskey, Jan. 18—The “get-to-
gether-and-pull” spirit which made
for Petoskey merchants an unprece-
dented holiday business is again ex-
emplified in their plans to inaugurate
a public market to which all rural
dwellers may bring their products to
sell to either dealers or consumers.
This will establish even more firmly
the fine friendly spirit existing be-
tween farming communities and the
people of Petoskey.
A movement is also on foot among
local merchants to set aside Wednes-
day afternoons for general half-holi-
days from Jan. 1 to May 1 each year.
It is expected that the first of these
will be observed generally the first
Wednesday in February.
A committee of merchants are now
investigating to find the most desir-
able form of credit system which
may be established at the Chamber
of Commerce and to which all sub-
scribing local dealers may have ac-
cess.
The superiority of Petoskey stores
is widely known and the reason—or
at least one of the reasons—for this
success is found in their being “eter-
nally at it” in publicity.
It is doubtful if any other commun-
ity of like size can compare with -this
city in aggressive advertising. Lee
H. Bierce spoke a “volume” when he
said, “Retail merchandising is at the
very base of a city’s progress.”
The special clearance sales now in
progress here are demonstrating be-
yond question that the new level has
been struck. New stock equipment
should now start the long-looked-for
cycle of equity in production, distri-
bution and consumption.
J. Frank Quinn.
Whiting Hotel
Traverse City, Mich.
Rates $3.50 Per Day
Meals 75c
American Plan
January 19, 1921
Dew Hotel Mertens
Rates, $1.50 up; with shower, $2 up.
Meals, 75 cents or a la carte.
Wire for Reservation.
A Hotel to which a man may send his
family.
CODY HOTEL
GRAND RAPIDS
$1.50 up without bath
RATES { $2.50 up with bath
CAFETERIA IN CONNECTION
Chocolates
Package Goods of
Paramount Quality
and
Artistic Desiga
Beach’s Restaurant
Four doors from Tradesman office
| QUALITY THE BEST
Livingston Hotel
and Cafeteria
GRAND RAPIDS
Nearer than anything to everything.
Opposite Monument Square.
New progressive management.
Rates $1.25 to $2.50
BERT A. HAYES, Propr.
OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R, SWETT, Mgr.
Muskegon tot Michigan
Use Citizens Long Distance
Service
a!
INDEPENDENT.
a eras
aber)
maaan lol ie
To Detroit, Jackson, Holland, Muskegon,
Grand Haven, Ludington, Traverse City,
Petoskey, Saginaw and all intermediate
and connecting points.
Connection with 750,000 telephones in
Michigan, Indiana and Ohio.
CITIZENS TELEPHONE COMPANY
"
January 19, 1921
MICHIGAN TRADESMAN 25
THE SUNNY SOUTHLAND. attempts to interfere with them. Changed From Gwinn to Ishpeming. d B
me : Strange as it may seem, however, no Ishpeming, Jan. 17—W. Scott Nel- Woke Up a Dea eat
How It Looks To a Lansing Sales- paternal care is given the young son, well known to the people of this :
man. “gators” after they are hatched. county as an expert dry goods and in
Washington, D. C., Jan. 18—At Sa- Joe says, that his full grown alli- general mercantile man, has accepted
vannah, Ga., we saw the first real gators will eat about fifty pounds of a position as assistant manager for
thrifty palm trees. While it is true
that these grow to some extent North
of Savannah, yet none that we saw
could be considered real thrifty. Sa-
vannah is indeed a beautiful city and
in some respects up-to-date. Many
large business interests are repre-
sented there and appearances would
indicate to the casual observer that
cotton was the predominating in-
dustry.
The twenty or more miles of river
from the city to the coast form a
splendid harbor for shipping. From
the mouth of the river to deep water,
the channel is narrow and in times
of dense fog or storms somewhat dif-
ficult to navigate.
The principal streets are well pav-
ed and hotel accommodations com-
pare favorably with other cities of
its size. Parks and playgrounds are
numerous and well cared for and the
climate is ideal.
We wired -the Seminole Hotel, at
Jacksonville, Florida, for reservations
forty-eight hours in advance, but up-
on arrival were confronted with the
“nothing doing” statement by the
clerk. Oh, yes! We received your
wire, but we havn’t got to you yet.
We still have a waiting list of nearly
200 and it is doubtful if we could give
you accommodations inside of a week,
and possibly ten days. This was
about noon and we spent the remain-
der of the day looking for a place
to sleep, and just at dark were for-
tunate in finding a room at a private
house which another traveler was just
vacating. Some idea of the conjes-
tion at Jacksonville at this time may
be gained from the statement that
the night before there were twenty-
nine Pullman cars in the yards and
every berth was filled, while hundreds
walked the streets or snoozed in
chairs of the hotel lobbies.
Here we found time for a visit to
Alligator Joe’s farm, which proved
interesting indeed. We found alliga-
tors from a few days old to mon-
strous savage ‘brutes, said to be over
800 years old and thousands of them.
Alligator Joe gave a lecture on the
alligator family and we quote from
memory some of the things he said
which made an impression. Alliga-
tors never grow after they reach a
certain age, which if I remember cor-
rectly was said to be 50 years, al-
though the jaws widen a quarter of
an inch every fifty years regardless
of how long they may live. This, he
claimed, was the only way in which
an alligator’s age might be calculated
with any degree of accuracy and he
apparently proved his statement by
comparing one which he claimed
was just about full grown with those
varying from 200 to~ 800 years
old and over. He said that a full
grown alligator will measure about
fourteen feet in length and none grow
longer then fifteen feet, regardless of
how long they may live. He recalled
instances where some men had claim-
ed to have killed or captured alliga-
tors measuring eighteen feet in
length, but as a proof of his claim
that fifteen feet was the limit, he had
for years made a standing offer of
$2,000 for any alligator, either dead
or alive, measuring more than fifteen
feet and still has the money.
It is conceded that Joe knows more
about alligators than any person we
have heard mentioned and we are
perfectly willing to accept his state-
ments as true rather than to do any
ae cmeorne with the hideous rep-
tiles.
The female is very vicious during
the hatching season and diligently
keeps a wicked eye on the nest or
spot in the sand where she has de-
posited her eggs, and woe be unto
the man, woman or child who even
fish once a week if the weather is
warm, but in cool weather they will
sometimes remain submerged and
perfectly motionless for more than
a month unless they are disturbed.
He claimed that their ability to live
submerged for so long a time is due
to the fact that nature has provided
them with the ability to absorb oxy-
gen from the water. Joe has one that
seems unusually docile and has train-
ed it to the extent that for exhibition
purposes he will harness to a small
cart, in which his 8 year old daughter
will ride and guide the hideous steed
at will.
Adjoining Joe’s alligator farm is an
ostrich farm which we visited with
almost an equal interest. Here we
listened to an instructive lecture given
by the attendant on the pecularities
and habits of these monstrous birds,
and witnessed the mounting and rid-
ing of one by the colored “gemen”
who cares for them. In order to
mount, it was necessary that the bird
should stand still and close to the
fence and in order to accomplish this
it was first necessary to blindfold
him. An old sock was used for this
purpose and whether this had a sooth-
ing effect or the fact that the bird
was unable to see what was going on
was not explained. However, there
was no more trouble in getting him
to stand still and the dusky son of
Ham mounted at leisure. When the
rider was firmly seated and the short
stubby wings drawn tightly across
his legs the sock was withdrawn and
the fun began. With race horse speed
they circled the enclosure several
times and then “Sambo” dexterously
slid off behind and the bird was free.
The attendant explained that in
nesting time both male and female
share alike in the work and responsi-
bility of hatching, taking turns of
equal duration, setting on the nest,
and regardless of sunshine or cloudy
weather they never vary five minutes
at changing time, though they are
unable to see the town clock, and
neither of them wears a wrist watch.
They are full grown at two years and
do not mate until then. The young
birds to a great extent and for a
greater portion of the time until they
are two years old remain in groups,
the male birds in one group and the
females in another. When the mating
age arrives the female bird makes her
selection and the one thus chosen be-
longs to her for all time to come.
Observations of their habits reveals
no evidence that a marriage ceremony
is performed, but divorce or unfaith-
fulness among them are unknown,
and if one of a pair loses its life
through accident or natural death the
other remains single as long as it
lives. H, D. Bullen.
————
One Ray—Then Day.
Written for the Tradesman.
The Shades o’ Night no promise gave
That they would cease to be
But darker still they grew—all save
One sunbeam I could see;
Like David's sling within his hand
Before a defiant host
It shot to bring again a land
Whose beauty I had lost.
Quite equally it was unfair
Without a claim to right
That they should stand for battle there
With that one ray of light
I wondered too how it could cope
With Darkness’ multitude
Or how it ever had a hope
Of so great magnitude;
Yet like the sling-stone to its mark
It flew afar on high
Dispelled the gloom they called the ‘‘Dark’”’
And morning filled the sky.
How oft’ it is in human life
When all lies dark before
Until we faint—give up the strife
And think our day is o’er
A single ray of hope is seen
Mayhap—a baby’s smile
And then we let naught intervene
To make a day worth while.
Charles A. Heath.
the Skud estate dry goods store in
this city. Scott Nelson is one of the
pioneer business men of this place,
coming here many ‘years ago taking
charge of the Donohue Bros. dry
goods business. The Donohues were
then located on the corner of Division
and Pine streets, where the Ishpe-
ming & Furniture Co. now is doing
business. They built the brownstone
block occupied by this firm. They
were of Ishpeming’s pioneers, con-
ducting a shoe shop before engaging
in general merchandizing. Timothy
Donohue was for several terms mayor
of the town. They did a very large
business, but too much credit proved
disastrous. In their halcyon days
Nels Majhanna was one of their
prominent salesmen and then enjoyed
the title of “king of the Finns,” he be-
ing one of the few who could then in-
terpret for his countrymen. Nels
passed away a short time ago. Scott
Nelson, went from the Donohues to
Joseph Sellwood & Co., remaining
there for seventeen years as manager
of their dry goods store, and from
there he went with F. Braastad & Co.,
going later to Gwinn with Richard
Quayle and in which town he also
held the position of postmaster for
several years.
Scott Nelson knows all about the
dry goods business that is worth
knowing and will be as popular as
ever in his new location.
—_—_o~-<~__
Be more concerned now about the
number of people who come into your
store and buy goods than about the
profits you are to make. The thing
to do is to keep the tide of business
rolling into your store so that when
the days of profit come again that
profit will be yours.
Thirty Minutes
by the
Japanese
Collection System
One set Dead Beat Chasers mailed on
approval. Read this through.
8 Slow Pays were tickled by a Garage
Owner. Within 3 weeks 6 of them paid
in full, collection over $240.00.
Citizen’s Lumber Co., Emmett, Idaho,
writes: ‘‘They act like Dewitt’s Little
Early Risers.’’ Cornwatl Bros., Alexan-
dria Bay, N. Y., writes: “6 old accounts
thrown out 2 years ago as worthless,
collected in full. Send us another set.”’
In Southington, Conn., a Dead Beat was
awakened in 30 minutes. Big Lumber
Co., in lowa bought 50 of the sets to be
used in their entire line of yards.
A Garage owner writes: ‘‘Laughed my-
self sick at one bird beating it in to set-
tle up after 2 doses of Dead Beat Chas-
ers.” E. M. Taylor, of lowa, writes:
‘““They sure do the work. A 4 years old
bill collected in full.’’
Other merchants write:_ “Sent Chaser
this morning,. got check in afternoon.”
“This system gets ’em all, send another
set.” ‘‘Best collection medium | ever
tried.”” “Collected over $100.00 last week
from ungodly slow customers. All were
in good humor too.” ‘Used 4 stickers
and got returns on all of them.”
We mail them on approval. If they
please you send us your check for $1.50.
If they don’t suit you mail them back
at a cost of 4c postage.
THE WESTERN SEED HOUSE
SALINA, KANSAS
KNOX
Sparkling
GELATINE
tection.
dollar on Knox Gelatine.
Johnstown
Price Protection
The price of
cannot be reduced at present.
When a reduction becomes possible, both whole-
sale and retail trade will re-
ceive ample notice for pro-
No dealer has ever lost a
CHARLES B. KNOX
GELATINE CO., Inc.
New York
KNOX
Acidulated
GELATINE
FRILL,
MNOS are,
Sm aTnE Come. ||| Y
MICHIGAN TRADESMAN
=
Michigan Board of Pharmacy.
President—H. H. Hoffman, Sandusky.
Secretary and Treasurer—Charles S.
Koon, Muskegon.
Other Members—E. TT. Boden, Bay
City; James KE. Way, Jackson: F. C.
Cahow, Reading.
Next Examination Session—Detroit,
Jan. 18, 19 and 20; Grand Rapids, March
is, 16 and 17.
My Sc cus With a Postal Sub-
Station.
My fifteen years’ experience with
drug store substations may be of in-
terest to those druggists who contem-
plate applying for a postal substation,
and at the same time be of help to
those who now have a substation, in
them to receive better re-
muneration for their services.
Of course those having a postal sub-
station know very well the trials and
tribulations that go with it—stamps
torn—cash short. Change a large bill
for a few cents’ worth of stamps. You
think a lot, and would like to give
vent to a few choice words—but you
must be affable to the customer; and
then, when the transaction is com-
pleted, you ask, “Is there anything
else?”—you are abruptly handed back,
“No, just wanted to get my bill
changed, as I did not like to hand the
conductor such a large bill.” I would
rather a person would ask outright
for change than try to flim-flam me.
Perhaps it would not be so hard, if
the general public knew the station
was conducted for their benefit and
accomodation, but they have the idea
the druggist is well paid for his ser-
vices, and they in return expect
prompt service and no waiting.
enabling
I have heard people remark that
they patronized the drug store for
stamps—because the service as a gen-
eral thing was better than the post
office—and the drug store was a clean
place to go into.
For a number of years we con-
ducted a station at 52 and Market
streets, and as it was customary to
sell stamps we felt we might as well
assume more responsibility, and be
paid by the Government.
Our station practically took the
time of one person from 7 a. m. to 12
midnight—and our salary was gradu-
ally increased until it reached $400—
per year.
About this time a carrier station
was opened a square away, and our
station was closed on a two hours’
notice. At the same time there was
a complaint from the clerks in the
new station that they had too much
to do—and they would have to take
on extra help.
The substaticn located in the 60th
and Market streets store was a dif-
ferent proposition—this was located
in the center of a large business and
residential district, with the nearest
regular post-office eight squares away.
Parcel post went into effect during
the early days of this station, and it
practically required the services of
two persons from 7 a. m. to 12 mid-
night. Issuing of money orders
closed at 6 p. m., but you were re-
quired to register mail up until the
last collection, 10:30 p. m., and re-
ceive parcel post until closing time—
the regular post-offices closing at 8
p. m.
I cannot see why the Government
is SO parsimonious in reference to the
pay of the drug store substation—you
have to supply heat, light, all clerical
service, a safe to keep supplies in—
and pay the premium on a $5,000 bond.
Shortly after the parcel post .went
into effect, and on account of the ex-
tra labor incidental to handling this
branch of the service, the substation
agents got together—and made appli-
cation for increase in pay, or give up
the stations. This agitation finally
brought about an increase of from 25
to 50 per cent.—according to the
amount of business transacted.
Each year you make application to
continue your station, stating the
salary you would like to receive.
We finally asked for $1,500—but
were only allowed $800—an increase
of $200—over the previous year.
This station did a business of over
$100,000 per year—with very few com-
plaints—and these mostly from lost
parcel post packages.
Christmas season, when parcel post
business was the heaviest, we em-
ployed three to four extra help—at
our own expense. In this way the
business was systematized, and we
were able to take care of the rush with
the least possible confusion —and
when you you consider that as high
as 5,000 parcel post packages were
handled in a day, and everything
cleaned up, and packed in mail sacks
before the store closed—you can per-
haps realize how much work there is
to do, and at the same time you think
of the small pittance you receive for
the labor entailed.
We figured we paid the help who
came in contact with the postal busi-
ness about $1,500 per year, which
meant a loss of $700, but the station
brought several thousand people into
the store each week, and it was
thought to be good advertising.
Now here is what happened. The
store was sold. The new owners
could not make satisfactory arrange-
ments to continue the station—so or-
dered it taken out. One nearby drug-
gist took it over, but very soon gave
it up, as the business was too much
for his small store, and consequently
the neighborhood was without a sta-
tion for some time; but the increasing
demand caused the Government to
establish a new station two squares
away from the main center of traffic
and inconvenient to a majority of the
people using the station.
They pay a rent of $900 yearly; em-
ploy three clerks at a salary of about
$5,000, and with some extra force,
makes this station cost about $6,000
per year, against $800 paid the pre-
vious station. The hours for this sta-
tion are from 7 a. m. to 8 p. m.
Would it not have been a better
business proposition to have paid the
old station a fair remuneration and in
a drug store—where the people were
accommodated from 7 a. m. to 12 mid-
night—and with almost 100 per cent.
service.
The question comes up, does it real-
ly pay to have a substation?
A high post-office official said to me
one day—when I asked for better pay
—-that I ought to feel honored having
a postal station: “Just see how many
customers it brings to your store
each day. “Yes,” I said, “that may
be true—but some of your customers
go off with some of my merchandise,
and they don’t even stop to pay for
ic.)
Stamp machines are coming into use
more and more each day. With one
of these in a prominent place, whether
sold for net or at a profit, eliminates
a great deal of worry and annoyance.
I found it impossible for a clerk
to do justice to a customer if he has
to stop now and then to sell one 2-
cent stamp or a postal card, as a great
many persons only buy just what they
need for the time being and will go
out three or four times a day for a 2-
cent stamp. It may be like playing
golf—they require the exercise—and
besides, you know stamp customers
are so exacting—become very impa-
tient—and unless they are waited on
at once, they have a feeling they are
being neglected—and reflect discredit
on the store. Walter A. Rumsey.
January 19, 1921
Reaping the Result of the Orgy of
Spending.
Grandville, Jan. 18—Those public
spirited citizens who lay the present
slump in prices to a strike of the con-
sumers have another guess coming.
So long as prodigious wages held
sway, so long as every advance in
wages pushed foodstuffs and wearing
apparel to the top notch, so long the
carnival of ‘exorbitant prices boomed
throughout the Nation. To lay the
sudden cessation of big prices, both
wage and foodstuffs, to the determin-
ation of a long-robbed public to as-
sert their rights and quit purchasing,
is not susceptible of proof, at least in
the way these wise heads declare it.
A certain class of the American
people were not benefiting by the
crazy strife to see who could spend
the most money and get away with it.
There are people who never got any
of the war wages, salaried folks,
elderly retired people, pensioners and
those unable to enter the lists in the
mad race for bankruptcy of both
purse and common sense.
These never spent more than nec-
essity required and these did not go
on strike, since they were never in a
condition to do so even had they en-
tertained such desires. They knew
the orgy of fool extravagance would
come an end in good time and they
continued on the even tenor of their
way, buying the necessaries as oc-
casion required, paying double value
for them without grumbling; and now
that a perceptible falling off in un-
reasonable prices has come, they con-
tinue, as heretofore, to buy what they
need and no more. In no sense are
these people strikers; in fact, they
have not ceased buying.
Who, then, are the guilty ones, for
guilty they are, according to some
critics in the newspapers, and many of
the newspapers themselves?
The ones who have ceased to pa-
tronize the clothing, food and dry
goods dealers in the reckless manner
of the past are the men and women
who once earned big wages and who
spent those wages in a most reckless
and foolish manner. The end to such
demoralizing extravagance had to
come. The ones who were riding the
wind are now reaping the whirlwind
of past indiscretions in the scattering
of easily earned dollars. :
The strikers are these who have
mid-winter.
gins.
opular Fiction
There are two seasons at which popular fiction
is most salable; one is mid-summer, and the other is
The Xmas trade in books just seems to
whet the appetite for more good reading, and then
the rush to the retail druggists and general merchants
who handle the popular priced copyright fiction be-
It is our general practise to place large orders
immediately after Xmas for the best sellers. We did
so this year and a large percentage of the books are
already in. We suggest that you freshen up your
line with a few leaders. Write us for lists and prices.
Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan
January 19, 1921
lost their easy jobs; who have drop-
ped out of the counter rushes for high
priced goods; who, in fact, are look-
ing to see how far they can make
every penny go in order to keep the
wolf of want from the door.
If this be a strike as some attribute
it, what folly to appeal to the strikers
to loosen up the purse and resume
buying when that purse is as empty
as last year’s birds nest.
There are wise editors appealing to
the strikers to buy, buy and continue
to buy, that the conditions through-
out the country may be eased off. It
might be well enough to remember
that the people thus appealed to are
not at present in a position to ac-
cept, much less to act upon that ad-
vice.
‘The slump in everything, wages and
goods, is going to prove a benefit to
the whole country in the long run.
It had to come, and we as a people
may as well meet it now as later on.
The orgy of spending was beyond
reason, the cut in wages and products
of farms and workshops a necessary
outcome of past fool notions which
seemed to take no note of order, de-
cency and common sense.
The banding together of farmers
throughout the Middle West for the
purpose of withholding wheat and
other farm products from market is
bound to work no end of hardship
to innocent people who have all along
been the victims of greed and graft.
By refusing to sell their stores of
wheat the farmers have withheld pay-
ment of notes due at the banks and
thus, as in Dakota, forced many of
these country banks to suspend. Is
that sort of deal honest? It doesn’t
appear so to an ordinary mortal. Why
a farmer is justified in refusing to sell
his wheat at the market price, by so
doing withholding payment past due,
either at the bank or to a private in-
dividual, is something past compre-
hending.
Queer ideas prevail among a cer-
tain class that the farmer and labor
MICHIGAN TRADESMAN
unions have rights which are granted
to no other mortals under the sun.
However, these organizations are
standing in their own light. While
flaying the wheat pit gamblers of
Chicago for their unjust methods,
these same men resort to even more
questionable methods to accomplish
their ends.
The holding back of wheat in order
to increase the price is to prove a
delusion and a snare. The law of
supply and demand is surely going to
get in its work, and many of the
hoarders may find themselves, when
too late, unloading their product on
a falling market. It can never be
right to beat your creditors in order
to assure yourself a better price at
some future time for what you have
to sell. :
Supply and demand should fix the
price of products. The Government
that essays to fix prices, more es-
pecially in time of peace, is overstep-
ing its prerogative, and building
snares for the feet of its own citizens.
The less the Government has to do
with regulating business the better.
On a smaller scale those organiza-
tions which essay to make prices by
combining in restraint of trade under
whatever name, or for whatever ex-
cuse are doing that which ought to
be frowned upon by every honest man
and woman in the country.
Old Timer.
_ >
His First Thought.
Mr. Tarzan Jones was sitting down
to breakfast one morning when he
was astonished to see in the paper an
announcement of his own death.
He rang up Friend Howard Smith
and connection was made by cen-
tral at once: “Halloa, Smith” he
said. ‘Have you seen the announce-
ment of my death in the paper?”
“Yes,” replied Smith. ‘Where are
you speaking from?”
The Machine
you will
eventually
135 00 ALL MACHINES
eo —— FULLY GUARANTEED
M. V. Cheesman, State Distributor,
317 Houseman Bldg.
ICTOR
ADDING
MACHINE
Universally conceded to be
the most useful and valuable
machine ever invented for the
purpose intended,
Grand Rapids, Michigan
499 Fort St. W.
Sanitation Plus Attractiveness
This special sanitary counter is meeting with universal approval
because it is designed properly, built solidly and is priced so
that no store can afford to be without one. It is 13 feet long,
34 inches high and 28!/2 inches wide.
We want every reader of the Michigan Tradesman to send for
complete description. A post Card will do.
DETROIT SHOW CASE CO.
Detroit, Michigan
Wholesale Drug Price Current
Prices quoted are nominal, based on market the day of issue.
Acids
Boric (Powd.) -. 20@
Borie (Xtal) ... 20@
Carpole —... 32@
Citic... 6G
Muristic .__._..... 4@
Nitric: 2. 10@
Coane oo 55@
Surphuric —..._._. 4@
Tartaric .- . Ga
Ammonia
Water, 26 deg -- 101%4@ 2
Water, I8 deg. -- 9@
Water, 14 deg. -- 8@
Carbonate -_.... 22@
Chloride (Gran) . 20@
Balsams
Copaiba —-...-... 90@1
Fir (Canada) ---2 50@2
Fir (Oregon) --. 60@
Pera 2200. 3 50@3
Walt 1 50@1
Barks
Cassia (ordinary) 45@
Cassia (Saigon) 50@
Sassafras (pw.70c) @
Soap Cut (powd.)
ee 30@
Berrles
Guneb ...__.._.._ 1 90@2
isn 2 50
cuner ...____... 10@
Prickly Ash ---- @
Extracts
Eicorice -—...__-— 60@
Licorice powd. -- @1
Flowers
Arnica —__...____
75@
Chamomile (Ger.) 80@1 g
Chamomile Rom 40@
Gums
Acacia, Ist ...._. 60@
Aceacia, 2nd .__... 55@
Acacia, Sorts --. 35@
Acacia, powdered 45@
Aloes (Barb Pow) 30@
Aloes (Cape Pow) 30@
Aloes (Soc Pow) 1 25@1
Asafoetida ------ 4 00@4
row. .__-..----— 5 00@5 é
Camphor -___._... 1 ae} a
Guatac ..........- @
Guaiac, powdered @1
Kino . 2...
Kino, powdered_ @1
Myrrh... @1 4
Myrrh, Pow. --- . @1l
Onin .......- 11 50@12
Opium, powd. 13 00@13
Catan, gran. aa
Sheree 5
Shellac Bleached 1 40@1
Tragacanth ---. 4 50@6
Tragacanth, pow. _@4
‘Turpentine —._.__ 5@
Insecticides
Avaenic 2. 20@
Blue Vitriol, bbl. @
Blue Vitriol, less 10@
Bordeaux Mix Dry 18@
Hellebore, White
pewdered _..._ 38¢
Insect Powder -. 75@1
Lead Arsenate P. 35@
Lime and Sulphur
12%@
ee
Paris Green --.. 48@
Ice Cream
Arctic Ice Cream Co.
w
Bulk, Chocolate -... l
Balk, Caramel b
Bulk, Grape-Nut --.. 1
Bulk, Strawberry ..... I
Bulk, Puttl) Fruiti —. 1
1
Brick, Vanilla —__._.._ ,
Brick, Chocolate
Brick, Carame) ....._... 1
Brick, Strawberry --. 1
Brick, Butti Fruiti .. 1
Piper Ice Cream Co.
Bolk, Vanilla ........ 1
Balk, Chocolate ..._. r
Bulk, Caramel —...... 1
Bulk, Grape-Nut —_.._ 1
Bulk, Strawberry -.... 1
Bulk, Tutti Fruiti 1
Brick, Wanila —_.... 5
Brick, Chocolate ..... 1
Brick, Carame) ....__ 1
Brick, Strawberry -- 1
Brick, Tutti Fruiti .. 1
Brick any combinat’n 1
Leaves
@
Buchu, powdered @4
Sage, bulk... 67
Sage, % loose .. 72
Sage, powdered_. 55
Senna, Alex. -_._1 40@1
Senna, Tinn. -.. 30
Senna, Tinn. pow 35
va Ores
Olls
Imonds, Bitter,
cite 16 00@16 25
true
Almonds, Bitter
artificial _._.. 2 60@2 76
Almonds, Sweet,
TEG6 cecennee 1 75@2 00
Almonds, Sweet,
Amber, crude __ 3
50@3
20
2 et bo mt CO
en
Mustard, artifil, oz.
Neatstoot
Origanum, com’1
Peppermint —.._
Sassafras, true
Turpentine, less
ssid es eo 12 00@12
ergreen, sweet
8 00@8
Wintergreen art 1 05@1 30
@15
Chlorate, xtal or
Permanganate
Ginger, Jamaica,
powdered —-_..
Goldenseal, pow. 8 50@8
Ipecac, powd. -. 4 75@5
Licorice, powd.
Licorice, powd.
Rhubarb, powd.
Rosinwood, powd. 30@
Sarsaparilla, Hond.
g d 1 25@1
Sarsaparilla Mexican,
Squills, powdered
Valerian, powd.
Canary . 4.
Coriander pow. .25
1
Fax, ground ......
Foenugreek pow.
Mustard, yellow
Mustard, black -
Popov 2
Qumce 0.
ee
Sabadilia. ...._..... 35
Suntower ......0.. 7%
Worm American 45@
Worm Levant
=
bo
85@1
00@3
1
eee 12 50@12 7
— . 1 00@7 25
Queens, 50
Worden Eoeolels, 25s 186 00
Ignacia Haya
Extra Fancy Clear Havana
Made in Tampa, Fla.
Délicades: 50s 120 00
Primeros, 508 .... 140 00
Gassen - Vega—Clear
avana
New Panatella, 100s 60 00
Starlight Bros.
La Rose De Paris Line
Caballeros, 50s —....- 7 ee
Rouse, 60s ___......
Peninsular Club, 25s 150 00
Feimos, 208... 175 00
Pertecto, 268 195 OU
Rosenthas Bros.
R. B. Londres, 60s,
Tissue Wrapped —. 60 00
R. B. Invincible, 50s,
Foil Wrapped --_. 75 00
Frank P. Lewis Brands
Lewis Single Binder,
50s, (5 in foil) --_ 58 00
Union Made Brands
El Overture, 50s, foil 75 00
Manila 10c
La Yebuna, 1-40 -.. 70 00
Our Nickel Brands
Mistoe, 1008 35 00
iaeue, 1008 35 00
El Dependo, 100s ___. 35 00
emo, 5 2 -— 35 00
Other Brands
Throw Outs, 100s —_ 50 00
B. mM 58 00
Boston Straights .._. 58 00
sPoguols, $08. 22 58 00
Knickerbocker, 50s — 60 00
Trans Michigan, 50s_ 60 00
Hemmeter Cham-
Dione, S08 .... .. 60 00
Court Royal (wood)
DOS dee a pakke 0
Court Royal (tin) “258 61 00
Templar Perfecto,
-— 08
CLOTHES LINE
Hemp, 60 ft. _....___ 3 25
Twisted Cotton, 50 ft. 3 25
Twisted Cotton, 60 ft. ? .
Braided, 50 ft.
Sash Cord 2 60@3 "3
COCOA
Bekers ts = 52
Bakers Bs As
Bante; 15c size —-_.-._- 55
Bunte, % 1b: 50
Bante, 1 ib. 48
(leavened 2.200 41
Colonial: 4s ....__-_ 35
Colonial, %s
Droste’s Dutch, 1 Ib._- : 00.
Droste’s Dutch, % Ib. 4 75
Droste’s Dutch, % lb. 2 00
oo 42
Hersheys, %4S ---------- 42
Herseys, %#%s8 -—-----_--- 40
Hauyier 36
lowney, “se -_._..... 48
Lowney, %S ---------- 47
Lowney, %8 ---------- 46
Lowney, 5 lb. cans ---- 31
Van Houten, %8S ------ 12
Van Houten, %8S ------ 18
Van Houten, %s ------ 36
Van Houten, is __.-_._ 65
Wan- mia oe 36
Webp 2 33
Withur, 468 33
Wilbur, “4s: ...._.__ 33
COCOANUT
ls, 5 lb. case Dunham 50
4s, 5 Ib. case —-------— 48
%s & Ys, 15 Ib. case 49
6 and 12c pkg. in pails 4 75
Bulk, barrels, 30
48 2 oz. pkgs., per case 4 15
48 4 oz. pkgs., per case 7 00
ee . ere
Rin 13
Mamios 220 19@25
Maracaibo —._--_____--- 24
Mecican oo 28
Guatemala ------------- 26
age 46
Bozot =... pees
Peabernry —. 24
Package Coffee
New York Basis
Arbucwie 23 00
McLaughlin’s XXXX
McLaughlin’s XXXX pack-
age coffee is sold to retail-
ers only. Mail all orders
direct to W. F. McLaugh-
lin & Co., Chicago.
Coffee Extracts
N. ¥., par 100 1044
Frank’s 250 —— 14 50
Hummel’s 50 1 Ib. ~~ 10%
CONDENSED MILK
Eagle, 4 doz. -------- 12 65
Leader, 4 doz.
EVAPORATED MILK
Carns iion. Tall, 4 doz. 6 65
‘arnation, Baby, 8 dz. 6 00
Pet, Tan oo 6 60
Pet, Baby ~---------—- 4 50
Van Camo, Tall __ 6 50
Van Camp, Baby —.-- 4 60
Dundee, Tall, doz. ~- 6 60
Dundee, eke. 8 doz. 6 00
Silver Cow, Baby ---- 4 45
Silver Cow, Tall ~--- 6 60
MILK COMPOUND
Hebe, Tall, 4 doz. ____ 4 50
Hebe, Baby, 8 doz. -- 4 40
Carolene, Tall, 4 doz. 4 26
CONFECTIONERY
Stick Candy Pails
HMorenound 21
Siandard 2 21
Boston Sugar Stick-. 30
Mixed Candy
Pails
Browen 2 ona Be
Cut Toe. oe
Grocers (2 14
Kindergarten -------. 26
fopader 22
Century Creams ... 23
BO 17
French Creams —----- 23
Specialties Pails
Auto Kisses (baskets) 26
Bonnie Butter Bites__ 32
Butter Cream Corn ~. 30
Caramel Bon Bons ~~ 35
Caramel Croquettes —. 28
Cocoanut Waffles ~-. 28
Cony Toty ... 35
Fudge, Walnut -----_ 30
Fudge, Walnut Choc. 30
Iced Orange Jellies —. 26
Italian Bon Bons -... 24
AA Licorice Drops
5 ib bok 2 00
Manchis 0 26
Nut Butter Puffs ~... 28
Snow Flake Fudge —. 27
Chocolate Pails
Assorted Choc. ...._... 2
Champion ooo 24
Honeysuckle Chips -. 39
— Chocolates... 36
Meugne 2 36
Nibble. Sticks, box “2 25
mut Warers 36
Ocoro Choc. Caramels 35
Peanut Clusters -... 36
Guintotte 25
Victoria Caramels —... 31
Gum _ Drops
Champion 20
Rasphercy 2 22
Pavortce 22.0 26
Superior —. -— 24
Orange Jellies __-__.- 24
Lozenges
A A Pep. Lozenges --. 20
A A Pink Lozenges__ 20
A A Choc. Lozenges_ oe
Motto Lozenges ~-----
Motto Hearts ... 8 53
Hard Goods
“Lemon Drops —_-_.._. 24
O. F. Horehound Drps 24
Anise Squares -—.---. 24
Rock Candy —....-- 32
Peanut Squares °_____ 22
Pop Corn Goods
Cracker-Jack Prize ~- : =
Checkers Prize ------
Cough Drops
Boxes
Putnam Menthol ---- 2 26
Smith Bros, 22.2 2.00
Putnam Men. Hore
Honnd | 22 1 80
CRISCO
aon, 248 and 175 — act
Gib. 19%
COUPON BOOKS
50 Economic grade -. 2 50
100 Economic grade 4 50
500 Economic grade 20 00
1,000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
G ib. boxes 2... 65
3 ib. DOKeS 2 66
DRIED FRUITS
Apples
Evap’d, Choice, blk._. 12%
Apricots
Evaporated, Choice ---. 30
Evaporated, Fancy ---- 35
Citron
10 lbs box) 22 52
Currants
Packages, 14 oz. ---- 20
Boxes, Bulk, per lb. 21
Peaches
Evap. Choice, Unpeeled 24
Evap. Fancy, Unpeeled 26
Evap. Fancy, Peeled -- 2
Peel
Lemon, American ~----- 32
Orange, American --~. 33
Raisins
Fancy S’ded, 1 Ib. pkg. 27
Thompson Seedless,
1 ib} pike. 27
Thompson Seedless,
Deak 2 Jo 26
California Prunes
80-90 25 lb. boxes ---@11
70-80 25 lb. boxes ~--@13
60-70 25 lb. boxes ~--@15
50-60 25 lb. boxes ~-.@17
40-50 25 lb. boxes ~-.@20
30-40 25 lb. boxes ~_-@24
FARINACEOUS GOODS
Beans
Med. Hand Picked — 1b
California Limas —..
Brown, Holland --....
Farina
25 1 lb. packages ---. 2 80
Bulk, per 100 ibs. ..._
Hominy
Pearl, 100 lb. sack
Macai onl
Domestic, 10 lb. box 1 20
Domestic, brkn bbls. 8%
Skinner’s 24s, case 1 37%
Golden Age, 2 doz. 1 90
Fould’s, 2 doz., 8 oz. 2 00
~- 5 26
Pearl Bariey
Chester 22. & 75
Peas
SBeoten, 3p. 4%
Spout ibs 2 7%
Sago
Hast india 2. 9
Tapioca
Pearl, 100 lb. sacks -. 8%
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant, 3
doz., per case -... 2 70
January 19, 1921
FISHING TACKLE
Cotton Lines
No, 2, 10 feet 2200S 1 45
No, 3:40 1060 soo 1.20
Mo. 4,15 feet 22.32. 1 85
No, 5,15 feet... 215
NO. G; 15 feet 22 2 45
Linen Lines
Small, per 100 yards 6 65
Medium, per 100 yards 7 25
Large, per 100 yards 9 00
Floats
No, 1%, per gross ..1 50
ING. 2. per Bross =. 1 15
No. 2%, per gross —. 2 25
Hooks—Kirby
Size 1-12, per 1,000 _. 84
Size 1-0, per 1,000 __ 96
Size. 2-0, ner 14,000 _. 1 15
Size, 3-0, per 1,000 __ 1 32
Size 4-0, per 1,000 __ 1 65
Size 5-0, per 1,000 -_ 1 95
Sinkers
No. 4, per gross ..... 65
No. 2, per gross ....._ 72
Ne. 3, per 2ross 2 85
No. 4, per gross a 40
No. 5, per gross 1 45
No. 6, per gross 1 85
No. 7, per gross 2 30
No. 8, per gross 3 35
No. 9, per gross 4 65
FLAVORING EXTRACTS
Jennings
Pure Vanilla
Turpeneless
Pure Lemon
Per Doz.
4 Dram 20 Oent oo. 1 65
1% Ounce, 25 Cent —. 2 00
2 Ounce, 37 Cent —_-. 3
2144 Ounce, 40 Cent _. 3
2% Ounce, 45 Cent —. 3
4 Ounce, 65 Cent _.._ 6 60
8 Ounce, $1.00 9
7 Dram, 20 Assorted_. 1
1%, Ounce, 25 Assorted 2
Van Duzer
Vanilla, Lemon,
Strawberry, Raspberry,
Pineapple, Peach, Coffee,
Peppermint & Wintergreen
1 ounce in cartons _. 2 00
Almond,
2 ounce in cartons -. 3 50
4 ounce in cartons —. 6 75
6 Ounce 220 13 20
eS 26 40
Quarie oo 51 00
Gallons; each 27. 16 00
FLOUR AND FEED
Valley City Milling Co.
Lily White, % Paper
SAC 11 50
Harvest Queen 2444s 11 40
Graham 25 lb. per cwt 4 90
Golden Granulated Meal,
25 ibs., per cwt. ... 2 90
Rowena Pancake Com-
pound, 5 lb. sack —_ 5 50
Buckwheat Compound,
5 lb. sack 5
Watson — Milling
0.
New Perfection, %s 11 25
Meal
Gr. Grain M. Co.
Bolted oo 3 80
Golden Granulated -. 4 00
Wheat
No. i Red: 2 1 80
No. 3° Witte 2... 1 78
Oats
Michigan Carlots ~-.-.- 65
Less than Carlots —... 60
Corn
DeTIGn. ooo
Less than Carlots --.-. 5D
Hay
Cariots 202. 36 00
Less than Carlots ~. 30 00
Feed
Street Car Feed ~__ 36 00
No. 1 Corn & Oat Fd 36 00
Cracked Com ....- 36 00
Coarse Corn Meal -- 36 00
FRUIT JARS
Mason, pts., per gro. 9 00
Mason, qts., per gro. 10 00
Mason, % gal., gross 14 25
Mason, can tops, gro. 2 85
Ideal Glass Top, pts. 10 00
Ideal Glass Top, ats. 12 00
Ideal Glass Top,
enon 16 00
GELATINE
Cox’s 1 doz. large ... 1 45
Cox’s 1 doz. small _.. 90
Jello-O, 3 doz. ~----. 3 45
Knox’s Sparkling, doz. 2 25
Knox’s
Johnson's Fine,
Johnson's XXX
Lautz Naphtha,
ITCHEN
LENZER
80 can cases, $4.80 per
Pure Ground in Bulk
Chili Powder, 15
Celery Salt, 2 og. q.....
Sage,
Onion
Garlic
Ponelty, ee
Kitchen Haoawet iH
Laurel
Marioram, 1 oz. ..
Savory,
Thyme,
Tumeric,
Kingsford, 40
Muzzy,
Powdered,
Argo,
Silver
Argo,
Argo,
Argo, § §
Silver ( i
Silver Gloss,
45 1 tb.
6 3 Ib.
12 6 Ib.
50 Ib.
sarrels
Half
Blue Sasa,
2 doz
Blue Kz iro, No
doz.
Blue Karo
Blue Karo,
Vi, doz. .
Red Karo,
doz
Red Karo,
doz.
}
Red Kero, N
Red Karo, I
doz.
Fair
Good .
Choice
TABLE SAUCES
Lea «&
Lea & Per rrin. smal
epp
oral
Tobasco
England’
Medium
Choice
Fancy
Jacked - Fire
Basket-Fired
Basket- Fired
No. J
Siftings,
Siftings,
Moyune,
Moyune,
Choice
Fancy
Formosa,
Formosa,
Formosa,
English
Congou,
Congou,
Congou,
Congou,
Dr. Pekoe,
Flowery O.
ekoe,
Cotton,
{ tton,
Wool, 6
Cider
White
White
White
Oakland ig <9
Oak] and App le Cid
Blue Ribbon C
Oak! land Wh ite
Packag
No. 0,
No. I,
No. @,
No. @
9
29
WOODENWARE
Baskets
Bushels, narrow band,
wire handles -..... 2 90
Bushels, narrow band,
wood handles _..... 3 00
Market, drop handle 1 00
Mar single handle 1 10
Market, extra ....... 5 @
Splint, larée ........,, &
Splint, mee fin 8 75
Splint, sal... 8 00
Butter Plates
Escanaba Manufacturing
Co.
Standard Emco Dishes
No. 8-50 extra sm cart 1 45
No. 8-50 small carton 1 55
No. 8-50 1 m carton 1 65
No. 8-50 large carton 1 96
No. 8-50 extra Ig cart 2 40
No. 4-50 jumbo carton 1 65
No. 100, Mammoth .. 1 50
Churns
Barrel, 5 gal., each _. 2 40
Barrel, 10 gal. each .. 2 55
3 to 6 gal., per gal. ... 18
Clothes Pins
Escanaba Manufacturing
Co.
No. 60-24, Wrapped .. 5 95
No. 30-24, Wrapped —-. 3 10
No. 25-60, Wrapped .. 5 75
Fas Cases
Ne : Carrier .. 6 00
No. 2 Carrier ..12 00
No. 1, ogg Trays 8 00
N 2 Egg Tray 16 00
Faucets
Cork Wned, © Wi. ui... 70
Cork Hned. 9 &. 1.4... 90
Cork: lined, 10 in. ____. 90
Mop Sticks
EvOIan SOriee ........... 2 Oe
Kiclipse pate nt spring 3 25
No. 1 common . 3 25
N pat. brush hold 3 25
Ideal, No. 7 a s 00
200z cotton mop heads 4 80
l20z cotton mop heads 2 85
Pails
i inized o 15
‘ 1 | . 4 0
$ ¢ ; ! i 5 00
ibr : 9 75
Toothpicks
Escanaba Manufacturing
Co.
N { IE ) a 1 oe
I ( I ( as. 2 1e
Ne 0 ( ua 2 oe
N 104 7 00
Traps
Mouse, wood, 4 holes _. 60
Mouse, wood, 6 holes .. 70
Mo 5 hol sven OF
de 2 oe
ane | oe
ne ...... 30
Tubs
N i. 42 00
No ica ao oe
No Oe
:, i Zed 14 00
\I G inized 11.00
a G I d 10 00
Washboards
tanner GIObe ui. ©
Brass, Singh .......... 7 50
COI SO « BIO eect 7 50
Double Peerless -...10 00
Single Peerless ...... 9 00
Northern Queen —... 7 50
Universal ...........4 6 OF
Window Cleaners
2 ihm _1.e
MM 1 35
lf n renee 2 30
Wood Bowls
1a in. Batter ........ 5 @&
i ih Bee 7 00
7 @. Bitter ....... 15 &
19 in. Butter —. 12 00
WRAPPING PAPER
Fibre, Manila, white 11
No. | Fine .. 13
Butchers Manila _... 12
Rete 16
YEAST CAKE
2 OO. ce 2 70
S GOOG. cocuca 2 te
iM dos. .. 1
Ye nae Foam, 3 Goa. un 2 OO
Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischman, per doz. —. 28
MICHIGAN TRADESMAN
Q
—
TO Mie -
CT
SRE" EK
WOMANS WORLD
—
—
=
—
Every Breakfast Table Is a Mine of
° Interest.
Written for the Tradesman.
The queer man who tries to find out
how much you know (especially if
you are a bright child) and who
starts conversations that
wouldn’t be started by anybody else
was talking with the twelve-year-old
daughter of the family and asking her
a lot of questions about what she was
learning at school. Suddenly he
reached over and dumped a little
spoonful of salt on the polished sur-
face of the table.
“Mercy!” cried the girl’s mother.
“What a reckless thing to do! Throw
some of it over your left shoulder or
you'll have a dreadful quarrel before
the day is over.”
“I didn’t spill it,” said the queer
man. “I put it there on purpose.”
Then, turning to the girl, he asked:
“What is that?”
“Why salt, of course.”
“That’s just a name. What is it?”
“Why, I don’t know what to call it
except salt.”
“What's it made of? Does it grow,
or do they make it out of feathers, or
catch it, like fish?”
“I’m sure I don’t know. I never
I suppose you just buy it at
the grocery like—like sugar.”
“Is it made like sugar, out of
“Sugar cane, I know that.”
“Oh, out of salt cane?” asked the
queer man.
always
heard.
”
“Maybe. I don’t know where they
get it.”
“And you know it is white. But
what shape is it?”
“Shape? Why, it is just a kind of
powder. Little grains.”
Yes, little grains. But what shape
are they? Round, or star-shaped, or
flat flakes?”
“I don’t know. I never noticed.
Round, I suppose.”
“Been looking at salt all your life,
and never noticed that every little
grain, every little grain of salt in the
whole world, is a cube? Dear me, and
such nice eyes, too. What do you use
them for?”
The girl laughed and flushed, and
the man went on.
“Isn’t there a magnifying glass in
the house?”
“T don’t think there is.”
“Oh, yes, there is, right on the li-
brary table. I saw it.”
“That isn’t a magnifying glass. It is
a reading glass.”
“Oh, yes, I believe it is. But let’s
get it and look at the salt.”
He got the glass, and they studied
the little pile of white grains while
he told a little story of how salt is
obtained. It was news to almost
everybody at the table. Nobody
knew, for instance, that Booker Wash-
ington, when a mere child, worked in
a salt furnace in West Virginia.
“It is an odd thing,” he said, “how
little people know about the common-
est things. I get a lot of fun in the
course of a year just asking ques-
tions at tables, to see how folks pay
no attention to the things about
them.”
Where did you learn all
things?” somebody asked.
“I had to. When I was a boy my
father used to make all of us children
learn about the things on the table.
Sometimes he wouldn’t let us have a
mouthful of something that was
served at a meal until we could tell
what it was made out of, where it
came from, and all the rest of the
story about it. It kept us humping.”
The episode set me to thinking
of the way in which we all take things
for granted and fail to think about
the human life and experience that
are wrapped up in everything we
touch. We get out of bed in the dark
these winter mornings and turn on
the electric lamp or light the gas and
give little thought to the human
meaning behind these things; the lum-
ber camps where the wood of the
match was chopped in the forest; the
coal mines where thousands of men
are delving to give us the power to
make electricity; the railroads that
brought us these things from far dis-
tances.
I have spoken before of the educa-
tional opportunity that presents itself
in the commonest things. Every
breakfast table, however humble, is a
mine of interest if you have the wit
to use it, and it is vastly more useful
to take the opportunity than to have
the hour pass in trivial gossip. Chil-
dren are immensely interested in all
the industrial processes involved in
producing things, and the schools
nowadays give them so much better
information than they used to that
the grown-ups are likely to find
themselves handicapped in the game.
There are most interesting lessons
in. geography, domestic and foreign,
right in the pepper and salt cellars.
From Syracuse to the South Seas you
can travel without moving out of your
chairs. The first lesson in chemistry
that I ever had was when, at the age
of about six, I saw my father take a
tablespoonful of soda and a few drops
of vinegar, and explain to a guest at
our table how carbonic acid gas was
produced and worked to make biscuits
rise.
The home is full of educational ma-
terial, and it all goes, if you use it
rightly, with initiative and imagina-
tion, to make ‘up the background of
general information that is so large a
part of culture.
these
Prudence Bradish,
[Copyrighted 1921.]
Failure of Another Co-operative Store
Again has the co-operative store
been demonstrated to be a delusion
and a snare. Some months ago 6,200
employes of the Treasury Depart-
ment in Washington each put up a
sum of money to establish a store to
be conducted on the co-operative
basis, the object being to combat the
high cost of living. The enterprise
started off like a house afire and for
a few weeks everybody was pleased
and happy. Then it was observed that
complaints began to be heard; there
were charges of favoritism, charges
that certain members were buying
elsewhere, charges that clerks were
negligent and impudent, charges of
mismanagement, and charges of pret-
ty nearly every other kind. More-
over, there appears to have been
pretty good ground for them, too, for
now the grand co-operative store has
collapsed and those who put their
money in it are out of pocket. If any-
thing at all is saved from the ruin, it
will be more than the most optimistic
expect, and most of the stockholders
are rejoicing that they are liable for
no more than the stock they hold.
This has been the history of co-
operative stores everywhere. They
are fine on paper and the average
person to whom the proposition is
presented falls for it and falls hard.
It is simply a case of can’t lose and
there are rosy visions of beating the
middleman and taking away from him
his swollen profits. But always the
end comes with the charge of misman-
agement and maladministration. The
trouble with a concern of this sort is
not far to seek for those who seek
intelligently. It is this: it requires
brains to operate a retail business suc-
cessfully and the man who possesses
the genius and experience necessary
to carry on such an enterprise isn’t
doing it for others. He is devoting
his energies to the furtherance of his
January 19, 1921
own interests, and his own interests
are not in a co-operative store—that
is, they are not if he is honest.
The co-operative store is usually
organized by parties who have had no
business experience and who are look-
ing out to provide jobs for them-
selves. They may have the best in-
tentions in the world, and no doubt
usually do, but good intentions aren’t
enough to insure business success. In-
deed, they aren’t even a sound foun-
dation. The co-operative store fails
for the same reason that a majority of
the retail stores that are launched
fail—a lack of business ability. And
to this may be added a failure of the
stockholders really to co-operate.—Ft-
Wayne News and Sentinel.
In the Hotel Majestic, New York
City, there is a sign advising guests
that attendants are not to be tipped
for a “brush” with a whisk broom.
More tips have been exacted with a
small whisk broom than by any other
method—especially on Pullman cars.
If you are one of those “Doubting
Thomases” who boast they believe
nothing they hear, and only half of
what they see, you are not due for
any great business development.
Signs of the Times
Are
Electric Signs
Progressive merchants and manufac-
turers now realize the value of Electric
Advertising.
We furnish you with sketches, prices
and operating cost for the asking.
THE POWER CO.
Bell M 797 Citizens 4261
Fanchon
The
Kansas Flour
of Quality
Best selling brand in Michigan
GRAND RAPIDS
JUDSON GROCER CO.
MICHIGAN
*
Sai alates aeLSIN
Abit
Sian MS 2
ac ain
Sai alates aeLSIN
slit
Spo a a ¢ i ec tahi chine ican
SERNA NSS ls
January 19, 1921
Gabby Gleanings From Grand Rapids.
Grand Rapids, Jan. 18—R. R. Smith
-—commonly known as Earl Smith—
has sold his grocery stock and store
building at 781 North College avenue
to Wm. Westveer, who recently sold
his grocery stock in Ottawa street to
Mr. Aldrich. Mr. Smith has been
engaged in the retail grocery business
at that location for five years, prior
to which time he worked fixe or six
years for Herpolsheimer & Co, and
Ira M. Smith Co. as manager of their
house furnishing goods departments.
Prior to those engagements he work-
ed nine years for the Tradesman
Company, starting as errand boy and
ending as shipping clerk. Mr. Smith
is now engaged in the manufacture
and repair of dolls at 600 Coit avenue.
Attention Bagmen! The regular
January meeting of Absal Guild, A.
M. O. B., will be held Saturday, Jan.
22. A number of important matters
will come before the Guild and it is
hoped that every member will attend.
A complete re-organization of the
Bagman Patrol and election of of-
fice.s will take place. A lunch will
follow the meeting. There will be
no initiation at the January meeting,
but arrangements for a large class
for the February meeting is being
worked out by the Ways and Means
and Membership Committees.
The first two weeks of the January
furniture market closed with 1418 reg-
istered buyers. The first two weeks
of the January, 1920, season, register-
eq (1658. and January, 1919. 1108.
Monday brought in over 100 buyers
and, admitting the fact that orders
are not heing placed for as large
orders as were placed in 1920, the gen-
eral optimism of both salesmen and
buyers furnishes assurance that when
the salesmen call to see their cus-
tomers they will be ready to buy
goods.
A stringent law against bribery
and other corrupt practices in busi-
ness is needed. The graft scandals
recently exposed leave no doubt that
Congress is justified in taking action
in accordance with the platform
pledge of the Republican party for
the punishment of individuals and
corporations using money or other
gifts for the securing of unfair ad-
vantages.
Wealth conserved and used in in-
dustrial enterprises that afford thou-
sands of men opportunity to live de-
cently and save for later years is a
blessing; wealth squandered in ex-
travagance and demoralizing pleas-
ures iS a curse.
Among the reasons for present in-
creased costs or expenses in many
ways is the tipping habit, which has
grown by leaps and bounds during
recently years, until it has ceased to
be a nuisance and has reached the
stage of a menace. In some in-
stances it has ceased to be tipping
and has taken on the form of per-
sistent and insistent demands for ac-
tual graft.
Charles P. Massey, former under-
taker at Reed City, has sold his un-
dertaking business at Howard City
and will now devote all his time as
salesman of the Glebe Casket Co. of
Kalamazoo,
Many State legislatures will meet
this month, or year. Six States al-
Wee
MICHIGAN TRADESMAN
BUSINESS WANTS DEPARTMENT
Advertisements Inserted under this head for five cents a word the first
ready have anti-tipping laws—Arkan-
sas, Georgia, lowa, Mississippi, South
Carolina and Tennessee. Other states
have laws against various phases of
the custom.
There is a distinction between the
tip and the bribe, and many a hard-
working and useful member of so-
ciety would be underpaid, as our cus-
toms operate, if it were not for the
practice of tipping, but nevertheless
the boundary between tipping and
bribing is uncertain. Observations in
foreign countries suggest that where
tipping is firmly esta lished and wide-
spread so also is petty corruption
among officials and public servants.
Eventually it is impossible to distin-
guish between the expected tip, the
customary bribe, and open stealing.
The habit of “tipping” for personal
service is an old one, brought to
America from abroad, where it had
long been an attribute of royalty, im-
itated by the lesser of the “noble”
breed, and aped by the snobs who
imagined themselves confirmed in
their self-assumed superiority by the
process. In the original assertion of
“divine” power by the monarch all
property was under his disposal, and
the subject was rich or poor as his
sovereign willed. The petty despot,
the feudal lord, baron or count, held
similarly the weal of his immediate
followers, and it was a general and
not entirely a reprehensible practice
to “crook the pregnant hinges of the
knee that thrift might follow fawn-
ing.” In America the custom has
grown from a mere bestowal of larg-
ess or a greatful expression of satis-
faction and appreciation for service
suitably rendered. It has become a
rather burdensome imposition on all
who patronize places where “tips”
may be exacted. In the beginning it
was on the Pullman car that one felt
the trust more frequently; the under-
paid porter depended on the liberal-
ity or generosity of the patrons of
the great monopoly for his living.
Now it has spread to the hotels, to
the barber shops and elsewhere, until
it is not only an imposition but a
nuisance. Laws have been enacted
against it, but generally have failed
because of the peculiar nature of the
payment, but this does not detract
from the fact that it is wrong.
We are in. the
heart of the Onion
Set district and
have warehouse
equipment of the
very best type and
years of experience
in growing, storing
We can supply
Red, Yellow and
White Sets
There is good money for you In hand-
ling sets and the quality and prices
of this year’s crop are exceptionally
favorable, while a good demand is
assured.
Write for our Prices.
VAUGHAN’S SEED STORE
10 W. Randolph St. Chicago.
and shipping sets.
YY /9
The Best Flour
that ever came
out of Kansas
W. S. Canfield Flour Co.
WHOLESALE DISTRIBUTORS
205 Godfrey Building
GRAND RAPIDS, MICH.
31
Insertion and four cents a word for each subsequent continuous
if set in capital letters, double price.
No charge less than 50 cents.
display advertisements in this department, $3 per inch.
insertion.
Small
Payment with order
Is required, as amounts are too small to open accounts.
I buy, sell, exchange stocks, bonds and
oil leases. Fred A. Strombeck, 2303 Fifth
Ave., Moline, Ill. 182
For Rent—A building 116 feet long, fifty
feet wide, three stories high and a good
basement. Will remodel to suit the right
tenant. For further information address
J. M. Kavanaugh, 1040 East Main St.,
Jackson, Mich. 183
Wanted—One rolled top desk and chair,
one McCaskey register, one set comput-
ing scales. These must be in good con-
dition and at a bargain. Address No.
184, care of Michigan Tradesman. 184
Wanted—-To buy a
medium sized town
dress V. Pitcher,
Would like position as manager of a
Variety store about April 1. Six years
experience as owner and manager of
variety store in a
about May 1. Ad-
Lawton, Mich. 185
large store. Address 2 186, care of
Michigan Tradesman. 186
Wanted—Dry goods merchant to rent
new store. Fine chance after the fire.
sSeanutiful farming section. D, ALEX
HOLMAN, HOPKINS ALLEGAN CO.
MICH. 187
For Sale-—General merchandi stock
in the best city of 7000 in Michigan
Large factories and good farming trade.
Business established twelve years. Wish
to retire. _.Address No. 188, care Michigan
Tradesman. 188
ATTENTION MERCHANTS—When in
need of duplicating books, coupon books,
or counter pads, drop us a card. We
can supply either blank or _ printed.
Prices on application. Tradesman Com-
panv. Grand Rapids.
For Sale—An established men’s and
boy's clothing, furnishing and shoe stock.
Invoice about $18,000. M. Kahn, 522
shington Ave., Bay City, Mich. 165
Wanted general merchandise,
clothing or shoes. D. H. Hampton, Ma-
comb, Hl. 168
WINDOW DISPLAY SIGNS—Three for
$1.00, postpaid. Airbrush borders. Ad-
ditional signs 25c each. H. F. Wallace,
471 Newport Ave., Detroit. 169
FOR SALE—Right price, good stock
ladies’ and men’s furnishings, notions,
shoes. If looking for business location,
see A. Shaffet, Straitsville. Ohio. 173
For Sale (one block, two
two suites of living Reason for
selling, death of wife. Cheap for cash.
Address No. 174, care Michigan Trades-
man, 174
CASH REGISTERS
REBUILT CASH REGISTER CO.
(Inc.)
122 North Washington Ave.,
Saginaw, Mich.
We buy sell and exchange repair and
rebuild all makes.
Parts and supplies for all makes.
Wanted—Salesmen with established
trade wanted, to carry our specialty line
of seven boys’ and three girls’ medium
Stock
stores and
rooms.
price McKay shoes as a side line. Only
salesmen with established trade on work
shoes need apply. Territory open: Ohio,
Indiana, Michigan and Illinois. Commis-
sion 6 per cent. State references. Ex-
ecelsior Shoe & Slipper Co., Cedarburg,
Wisconsin. 175
For Sale—Cash registers, store fixtures.
Dick's Fixture Co., Muskegon. 176
A Real Business Opportunity—Dry
goods store for,sale, located in one of the
best business towns in Montana. If you
wish to buy a good, profitable going busi-
ness, write L. T. Moon, Livingston, Mon-
tana. 177
FOR SALE—Market and grocery doing
$50,000 a year. Population about 12,000.
Have the best trade in town. Good profits.
Same location fifteen years. Address No.
178 care of Michigan Tradesman. L78
For Sale—Six-drawer National cash
register, cabinet style. Kuhn Grocery
Co., Lowell, Mich. 179
For Sale—Trial
and pay-
Josephine Yotz, Shaw-
Kansas. 180
Typewriter
ments if wanted.
nee,
We pay highest prices and spect cash
for dry. goods, shoes, etc. Wm. Palman,
Tecumseh, _ M ich. : 181
POSITIONS AND HELP furnished. All
lines. American Business
Exchange,
Benton Harbor, Mich. 162
For Sale—Large double brick store in
best railroad and best farming center in
Central Michigan. Opera house over two
stores, both stores well rented. Also
grocery store, a good one. Will sell one
or both. Investigate this for a good one.
$10,000 will handle these. Address No.
172 care of Michigan Tradesman. 172
2,000 letter heads $5.90. Samples. Cop-
per Journal, Hancock, Michigan. 150
For Sale—Chandler & Price 10x12
Gordon for $200. In use every day, but
wish to install larger machine. Trades-
man Company.
Pay
nishing
spot
cash for clothing and fur-
goods stocks. L. Silberman, 106
FE. Hancock. Detroit. 566
BANISH
Rat and Mouse
the pests in one ni
man Company, Grand
Will
Sagin
THE RATS—Order a can of
nbalmer and get rid of
t. Price $3. Trades-
Rapids, Michigan.
pay cash for whole stores or part
stocks «
of mercl
andise. Louis Levinsohn,
Mich 998
Merchant
Millers
Owned by Merchants ;
Products sold by ;
Merchants ie
Brand Recommended ’
by Merchants
Watson-HigginsMlg.Co.
GRAND RAPIDS. MICH,
New Perfection Fiour
Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks
Sidney Elevater Mnfg Co.,
SIDNEY ELEVATORS
Wiil reduce handling expense and speed
up work—will make money for you. Easily
insialled Ptans and instructions sent with
ea-h elevator. Write stating requirements,
giving kind machine and size platform
wanted, as well as height. We will quote
am nev saving price
Sidney, Ohio
cent
Grand Rapids Safe Co.
We carry
Michigan and sell at prices 25 per
prices.
Tradesman Building
Dealer in
Burglar Proof Safes
Fire Proof Safes
Vault Doors
Cash soxes
Safety Deposit Boxes
the largest stock in
below Detroit and Chicago
500
1,000
2,000
5,000
All
DENATURED ALCOHOL
In conformity with
ments of the new regulations of
the Internal Revenue Department,
we are prepared to furnish special
poison labels for use in selling De-
natured Alcohol, printed with red
ink on regular gummed label paper,
as follows:
POISON LABELS
the require-
orders promptly executed.
Tradesman Company
Grand Rapids
32
MICHIGAN TRADESMAN
THE RIGHT TO A TRADE NAME
The sweeping character of the right
of trade names as a proprietary con-
sideration is strikingly emphasized in
the latest Kellogg verdict, in which
Dr. J. H. not only fails to stop W. K.
and his associated corporations from
using the family name as a brand
on products other than flaked cereals,
but is himself wholly estopped from
using it in a way on the products he
now turns out, which would be likely
to confuse the buyer into thinking he
is getting one company’s products
when it is really the other.
A somewhat similar case—although
wholly different in specific premises
—is that brought in Boston by Libby,
McNeil & Libby, of Chicago, against
one “Samuel Libby,’ of Boston,
whose original name appears to have
been “Lipsky,” to prevent him oper-
ating a corporation designated as
“Libby & Libby” dealing in products
which might be confused with those
of the well known Chicago packing
house. The plaintiff claims it to be
a clear case of trying to pirate the
reputation of a well known brand and
trade name through confusion.
The doctrine of fair trade in such
respects appears to be well establish-
ed with the courts, its application
resting largely on the evidence as to
intent and effect. For instance, Dr.
Kellogg has as much normal right to
put his name on his product as his
brother W. K., but the evidence tends
to show that he never tried to so ap-
ply it until W. K. and his company
had a great expense of time, money
and commercial effort given it a
standing in the market that is worth
a great deal of money. Even then it
was the way the name was used, its
label,~ the color
scheme, the style of type, etc., that
determined the judicial mind.
In the same way Mr. Lipsky might
perhaps have enjoyed an Anglicised
form of his name freely if he had not
woven it into a firm name so peculiar
as to mislead many buyers and ap-
plied it to products which did profit,
whether by intent or not, from a well
known proprietary brand’s repute. In
most of the actions of that kind when
such advantage reacted on the orig-
inal owner of the name the courts
have held that it was unfair trade and
protected the original, whose busi-
ness acumen created the proprietary
right. All of which may be interest-
ing to the energetic but misguided
secretary of the Fair Trade League,
who has not yet discovered that there
are any rights for a business man
unless he acquires them at the sacri-
fice of his independence and_ his
American birthright.
position on_ the
UNCLE SAM STUNG ON SUGAR.
Speaking of the risks of legitimate
trade, brings to the surface the re-
cent development of the fact that your
Uncle Samuel is about to pay the
penalty for speculating. Everyone
else has been stung in the sugar
game; why not let some of the giant
minds of the all-wise Government
disclose their own fallibility.
The introduction by Senator Wads-
worth of a bill to call back the Sugar
Equalization Board for a_ specific
duty, is more or less technical, as a
means for making good Uncle Sam’s
plain good faith with two well known
refiners who were trying to help the
Government block the sugar profit-
eers. It was the application of the
plan which England’s food adminis-
tration employed, of throwing Gov-
ernment-owned, or controlled sugar
into the market to break the specula-
tive rise. But, thanks to the slow-
moving workings of the Government-
al machinery, the whole thing failed
and the refiners who had tried to
handle the thing for Uncle Sam found
themselves loaded with sugar running
into big money. Unless the Govern-
ment takes it off their hands, their
patriotism will prove a disaster.
It is an incident which shows that
“misery loves company,” for the re-
finers at issue _will find plenty of
company in the grocery trade; houses
that bought sugar, not for specula-
tion, but to take care of the genuine
needs of their customers, and who
were left high and dry by the reced-
ing tide. Apparently, the all-wisdom
of Uncle Sam is as uncertain as that
of the ordinary farden variety of
trader.
Review of the Produce Market.
Apples—Sales are only fair on the
following basis:
Norcia Spys 2005002 $6.00
SHOWS 22 5.50
“Talean Sucets 4.50
Baliwiis - 5.00
mSsetS oo 4.50
jonathans 6 oe 5.00
Bagas—Canadian $2 per 100 Ib.
sack.
Beets—$1 per bu.
3utter— The market is slightly
firmer following the recent decline.
The receipts remain slightly below
normal and trading is somewhat
heavier on the present new basis. The
market on medium and under-grade
butter remains about the same. Local
jobbers hold extra creamery at 47c
and firsts at 45c. Prints 5lc per Ib.
Jobbers pay 18c for packing stock,
but the market is weak.
Cabbage—75c per bu. and $2 per
bbl.
Carrots—$1 per bu.
Celery—$1.75@2 per box of 2% or
3% doz.
Chestnuts—Ohio or Michigan, 30c
per lb.
Cider—Fancy commands 70c_ per
gal. put up in glass jars, 6 jugs to the
case.
Cocoanuts—$1.20 per doz. or $9 per
sack of 100.
Cranberries—Late Howes, $18 per
bbl., and $9 per % bbl.
Cucumbers—Iilinois hot house, $5
per doz. Very scarce.
Eggs— The market is somewhat
firmer, due to extremely light receipts
and a heavier consumptive demand,
there being practically no storage
eggs left on the market. With this
extra heavy demand for fresh eggs
the receipts will have to show a
heavy increase before there is any
material change in the market. Job-
bers pay 64@65c f. o. b. shipping point
for fresh candled, including cases.
Storage operators are feeding out
their stocks on the following basis:
Candied Patras 6lc
Candied Seconds 2202000 oe 53c
Checks (20 45c
Grapes—Emperors, $8@9 per keg;
Malaga, $10@12 per keg.
Grape Fruit—Florida stock is now
sold on the following basis:
Bancy, $b se ee $5.00
Fancy, 46, 54, 64, 70, 80 _2-._ 2 5.50
Pagey, 96 5.00
Green Onions—Shalotts, $1.25 per
doz.
Lemons—Extra Fancy California
sell as follows:
O00 ‘size, pet box: 2 ae $4.50
2/G Size, per box 20s 4.50
230 sige, per pox 25 ee 4.00
Fancy Californias sell as follows:
B00 size, per box [805 0 $4.00
BIO size, per box -2o2 0 Ag)
240) size, per box). 3.50
Lettuce—24c per lb. for leaf; Ice-
berg $5.50@6 per crate.
Onions—Spanish, $2.25 per crate;
home grown in 100 lb. sacks, $1.25@
1.50 for either yellow or red.
Oranges—Fancy California Navels
are strong and tending higher. They
now sell as follows:
(se 1 1 $5.50
M6 5.50
ao 5.00
Parsley—60c per doz. bunches.
Parsnips—$1.50 per bu.
Peppers—Green from Florida, $1.35
per small basket.
Potatoes—Home_ grown,
per bu. The market is weak.
Radishes—Hot house, large bunch-
es $1.10 per doz.
Squash—Hubbard, $1.75 per 100 Ibs.
Sweet Potatoes—Virginia command
$1.85 per 50 Ib. hamper and $4.75 per
bbl.
Tomatoes—California, $2 per 6 Ib.
basket.
Turnips—$1.25 per bu.
85@90c
——_>-+___
General Conditions in Wheat and
Flour.
Written for the Tradesman.
Conflicting opinions regarding
wheat and flour continue to be the
order of the day.
The followers of the strong side of
the market maintain that improved
domestic demand for flour, unfavor-
able weather in Australia and India,
exceedingly light flour stocks through-
out the country, improved condition
of foreign exchange, larger volume of
business already being done in wheat
and flour at home and the general
optimistic attitude of the trade make
both wheat and flour a profitable pur-
chase on all breaks. In fact, men like
Patten and Pickell are predicting
wheat and flour will both sell at con-
siderably higher prices before an-
other crop is available; one very well-
known economic student advises the
purchase of both wheat and flour for
well into 1921.
Another phase of the situation fav-
orable to the long side of the mar-
ket is the completion of the $100,000,-
000 corporation for the extension of
credit to responsible European buy-
ers and, also, the supplies to be pur-
“chased for starving people of certain
sections of Europe are another factor.
Those favoring the short side of
wheat and flour maintain that Great
Britain has a big supply on hand and
will not buy as heavily from now on
as heretofore; that American produc-
ers have only marketed about 50 per
cent. of the 1920 crop, with the new
harvest only six months away; that
while conditions in Australia, India
and Argentine are not all that can be
desired, reasonably good crops will
be produced. They are also placing
considerable confidence in the grow-
ing crop in the United States, which
on the whole is in better condition
than a year ago and promises a larg-
er crop. In this connection, however,
it is altogether too early to plan on
1921 harvest in the United States; the
winter is mild with more or less
freezing and thawing weather pre-
vailing, which is injurious to winter
wheat; in fact, so many things can
happen before another harvest, that
it is almost as well to ignore it as a
factor on either the bull or the bear
side of the market for the time being.
We have had an advance of 24@25c
per bushel on wheat from the low
point and the reaction of the last dav
or so is perfectly natural; in fact,
whenever Europe happens to be out
of the market for a day or so, a slight
reaction generally sets in.
It appears evident, however, that
the big washout in wheat and flour
has come and gone and present prices
do not seem to be out of line with
conditions.
Of course, during a period when the
general tendency of prices is down-
ward, it is unwise to load up heavily,
we believe, and can see no reason for
changing our attitude from one of
conservatism to radicalism; in other
words, the purchase of two or three
weeks’ supply of flour seems to be
better policy than to load up heavily
for a month or two in advance of re-
quirements.
The trade should watch markets
closely and be open minded, so that
when sentiment crystalizes and mar-
kets take a definite turn, they will be
in position to take advantage of it.
As. stated heretofore, sentiment
among the trade is changing; there is
much faith in present prices of wheat
and flour and many prominent and in-
fluential men in the grain and flour
trade are predicting somewhat highei
values. Lioyd E. Smith.
++.
Preparations for the Kalamazoo Con-
vention.
Kalamazoo, Jan. 18—We have not
up to this writing given you any pub-
licity for the 23d annual convention
of the Retail Grocers’ and General
Merchants’ Association of Michigan,
to be held in this city Feb. 21 to 25.
However, you may now announce to
the trade that work along this line is
being rapidly pushed for a big con-
vention, with plenty of entertainment,
and that we will hold a food show in
the armory during the same week,
the proceeds of such show to be used
for meeting the expenses of the State
convention. Space is being sold rapid-
ly and the prospect looks like a bet-
ter and bigger convention and food
show than when held hefe four years
ago. L. A. Kline, Manager.
Ho <—
It is not enough to try to be some-
body; you must try to be somebody
with all your might, with the whole
weight of your being. You must try
to be somebody with all the force of
your talents, with all the force of your
enthusiasm, your grit, your pep, your
determination. This is the only thing
that is worthy of your life’s senti-
ments.
January 19, 1921
ininoel
BS
$
‘
Bret
if
Spree mT
saci Zine
Fg RR “nt ROTM
Sure Salles We Didn't Go Up
When ) ou Handle so we don’t have to come down. Notwithstanding the
i ° high cost of wheat and labor during the war we made
: Sun-Maid | Wass ih
wap only a very slight advance in the price of our product
—so little your customers did not feel it.
Your money in Sun-Maid goes a long way.
Turnover is rapid. Cash comes quickly. Profit W T : .
is sure—all the time—for this is the brand of Shredded heat Biscuit
raisins that all women know. is without doubt the cheapest food in the world to-day
if you consider its high nutritive value. It is 100 per
Order Sun-Maid from your jobber today.® It’s e
: : oo cent. whole wheat, more nutritious than meat or eggs.
the eases selling package raisin. Try and see. In these times of reconstruction it solves the food prob-
lem in thousands of American homes. We ask you
THREE VARIETIES:
Sun-Maid Seeded
(seeds removed)
Sun-Maid Seedless
(grown without seeds)
<> Sun-Maid Clusters
(on the stem)
to keep ample stocks of this product on hand to supply
the demand which we create through advertising.
MADE ONLY BY
The Shredded Wheat Company, Niagara Falls, N. Y.
California Associated Raisin Co.
Membership 10,000 Growers
Fresno, California
. | LET US HELP YOU SELL YOUR PRODUCTS
» | Do You Use Printing? | ©lssified Printing
FOR
Then you know its cost MERCHANTS
: MANUFACTURERS
} We are not kidding ourselves with the idea that prices will never come down, , COMMISSION MEN
We cxpect to keep right on doing business when prices are lower. GR AIN DE ALERS
- We are not attempting to get all we can while the “‘gettin’’’ is good, but 7 CREAMERIES
are willing to split with our customers and keep them customers.
PHYSICIANS
We want your Good Will-—it’s worth more than your money.
: Bonds Coupon Books for
We install labor saving equipment for the benefit of our customers. He Al
g equik Stock Certificates Merchandise
We specialize and classify our printing, giving the small customer the advan- Seals : Gasoline
base of the Big onder, | Corporation Records Milk and Ice
> Stock Records Parcel Post Labels
Poison Records Poison Labels
| SEND US ANY FORM will ie : sid gga ee. . éui ea
TRADESMAN COMPANY, GRAND RAPIDS
REFRIGERATORS
FOR ALL PURPOSES
eee ? jee ee sea * i arpa
ae “to Se at + . . : s ce ernment =
aoe ; oe Neersie
Sanitary Grocery and Market—McCray Equipped.
N considering a refrigerator there is just one thought you
have in mind: ‘ What will it do for me?” A McCray
Refrigerator will save you money — absolutely save you
money. The McCray is built to cut out the waste due to
spoilage. You know that this waste accounts for one of the
biggest losses in your business and, as thousands of McCray
users will gladly tell you, McCray Refrigerators and Coolers
cut spoilage waste to the absolute minimum.
Remember—the McCray principle of construction has been
developed on the basis that the grocery and meat business
depends upon efficient refrigeration. The patented McCray
system assures this: giving positive cold, dry air circulation
throughout the storage chambers. McCray walls are con-
structed of materials that have the greatest heat repelling
gualities. The McCray display features insure constant and
effective showing of goods.
You can make your refrigerator or cooler pay for itself. Our special payment
plan enables any grocer or butcher to secure any McCray Refrigerator or
ooler and pay for it while it is in use.
SEND FOR CATALOG—No, 71 for Grocery Stores and Delicatessen Stores. No. 63 for
p00 Markets. No. 52 for Hotels and Restaurants. No. 95 for Residences. No. 74 for
orists. ‘
McCRAY REFRIGERATOR CO.
3144 Lake Street, Kendallville, Indiana
Salesrooms in Principal Cities
FOR MEAT MARKETS
FOR DELICATESSEN STORES
2
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