| EVEN NPaWyeee PO aS \ AS / “ 7K Zs yh A f/ - o: Em CA\\ Pgs ey 3 ({ eF NG I 3 re OCS) : Liviiie ty ez SZ) Uw 3 s@ PUBLISHED \ Re ERS 1883 49 ASO SQ SOO LEE DRE ONSY 3 ZS Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 9, 1921 Number 1951 * UREN NEN EREAEAENE EE EE EANENREMERME AMER EEM AMEE EE MAREE H AHEM EMEA AERA EEE EEO EEE OE EEMEMENMRMERE REM FORRAUER ERD EE AER OOOO OU OOOO OCC YO Born—February 12, 1809. Died—April 15, 1865. This country, with its institutions, belongs to the people who inhabit it. It must not be con- ducted for the sole benefit of any class, clique or clan. Any one in authority who caters to a single class, to the detriment of the people as a whole, deserves and is destined for’ eternal oblivion.— Abraham Lincoln. PAID AIA D AD AI DADA SAI A AAA AAS AIA SAAS AS AIBA AAAI AS AAA AA AAA SA AIA AAI A AA AAA AL AAAS AIA AIA NAA AIA REED ERM EMEA ERE OO OULU OR A OO. OE The Machine you will eventually ICTOR ADDING MACHINE Universally conceded to be the most useful and valuable machine ever invented for the purpose intended. M.]V. Cheesman, State Distributor, 317 Houseman Bidg. Grand Rapids, Michigan 135 00 ALL MACHINES oe —— FULLY GUARANTEED €) F renkin | Golden Syrup is a wholesome deli- cious cane sugar The rare combination of qual- syrup. ity and flavor give it an increasing demand. In four sizes 1%, 2, 5 and 10. The Franklin Sugar Refining Company [PHILADELPHIA ‘‘A Franklin Cane Sugar for every use ‘Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup cat XS ia Up Te erat |b Bs ‘SUGAR INSTANT SERVICE Canned Meats Pork and Beans Chili Con Carne Mince Meat Red Crow! Sat ROASTED Err Sold Through Wholesale Grocers Exclusively a , i : = i: Se a ee ibs : Acme Packing Company i CHICAGO, U.S. A. NOW IS THE TIME There is an Increased Demand for Fleischmann’s Yeast Urged by a large advertising campaign this demand will grow. Thousands of people already are eating FLEISCHMANN’S YEAST as an addition to their regular diet—as an aid to digestion— a complexic. neautifier—and a laxative. Telling the interested customer about Fleischmann’s Yeast for Health means better business and bigger profits to you. NONE BETTER AT ANY PRICE: TO SPEED UP YOUR SALES “WHITE HOUSE” PLENTIFUL SUPPLY—SEASON JUST RIGHT Wholesale Distributors of LEE & CADY Dwinell-Wright Co.’s Products DETROIT—SAGINAW—KALAMAZOO—BAY CITY ee nee eee os reer td Thirty-Eighth Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY. Grand Rapids. E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars. per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old, 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 3, 1879. “HONEST ABE.” Abraham Lincoln was a lawyer, a politician, a statesman, an executive, an emancipator of slaves the guiding hand that saved a nation to itself, a martyr. But as the years go by all these at- tributes and all of this honor assume their proper secondary positions to the great luminous fact that Abraham Lincoln was of the plain people and that he was honest. Other men, scores of them, have worn the same titles that were Lin- coln’s. Statesmen, martyrs, military leaders, welders of nations, emancipa- tors of slaves, presidents, have existed by the score. But towering above them all in the hearts of his own countrymen, and in the increasing reverence that foreign people hold for his memory, is the -example of Abraham Lincoln. It is so because he is thought of to- day, as he was lovingly known by his contemporaries, as “Honest Abe.” By the term honesty is not meant the narrow definition that he would not steal. By that is meant that he was honest with his word—he did not speak with a double tongue or use weasel words —not though he was master politician. By that is meant that he was honest with his convictions and honest with himself. He did not palter with his conscience or waver from what was right, no matter if it was inexpedient to be honest or meant temporary ae- feat to be true to principle. By that is meant that he was honest in his effort to represent the people, so honest that he sometimes represented their best interests at the time when they were most loudly denouncing him. A dishonest man would have drifted with the public current of opinion. A demagogue would have wrecked the Nation in order to secure the popular applause for the nonce. Abraham Lincoln was so honest that he sacrificed a seat in the United States Senate to Douglas, ruined his political future and disappointed all of his friends rather than compromise GRAND RAPIDS, WEDNESDAY, FEBRUARY 9, 1921 with what he knew was right in re- gard to the greatest issue of his day. It made him President later, but at the time he did not know that it would or have the remotest idea that it would bring him anything but ob- livion. He did not care. He was honest. He was so honest that he could, and did, compromise on all things unes- ‘sential, on methods, on detail. The dishonest man haggles over quibbles. He was so honest that he played fair with those whom he knew were secretly plotting against him, and even with those who were openly denounc- ing him. He was so honest that neither wealth, nor power, nor. influence could sway him one hair’s breadth from what he knew was right and his duty. He was so honest that he wore out his life and finally sacrificed it, in be- half of the common man and the un- derlying principle of democratic gov- ernment. Greater honesty hath no man than this. That is why Lincoln’s name is en- graven upon the tablets of a Nation’s reverence and memory. He was simply “Honest Abe.” LINCOLN’S ZEAL FOR ORDER Upon the supremacy of law and the maintenance of order Lincoln took a firm and inflexible stand. Over and over, with the clarity and force of which he was a consummate master, he declared his purpose to abide by his duty of seeing that others abided by their duty of obedience to the Con- stitution and the enactments made under it. His First Inaugural Ad- dress in particular is studded with such expressions—quiet, with no breath of menace, but with the im- pressiveness of unshakable determin- ation. One of these is less often quoted than it deserves: 1 hold that, in contemplation of universal law and of the Constitution, the Union of these States is perpetual Perpetuity is implied, if not expressed, in the fundamental law of all National governments. It is safe to assert that no government ever had a provision in its organic law for its own termin- ation. There is a touch of the Lincoln humor in the turn of that last sen- tence, serious as its thought was at the moment. But the same Lincoln to whom Con- stitutions and laws were sacred recog- nized that they were not the ultimate power in a democratic state. In a speech in Kansas in 1859 he showed the other side of the shield. “We must prevent the revival of the Afri- can slave trade,” he declared, “because the Constitution does not forbid us, and the general welfare does require the prevention.” And he added: The people—the people—are the rightful masters of both Congresses and courts—not to overthrow the Con- stitution, but to overthrow the men who pervert it. The words did not lose their time- liness with the passing of the condi- tions that called them forth. They speak to us with their original force. What. would a man of the temper that they reveal have thought and said of undue panic for the safety of the country and its Government? What would have been his attitude towards an attack on the basis of representative government through suspending legislators first and try- ing them afterwards? How would he have been affected by assertions in high places that the proper thing to do with some people is to stand them up against a wall? No one can have any doubt of the answer. Lin- coln would have labored by tongue and pen and every legal method to combat those who, professing to pro- tect the Constitution, are perverting it. His zeal for order would not have destroyed his faith in liberty. WOCLS AND WOOLEN GOODS. While there has been little change in the wool situation so far as demand and prices are concerned, there is less of tue pessimism for the future than there was. Perhaps the taking over of the British owned supplies has had something to do with this, but it is certain that there is an inclination to buy wool, if only for keeps, if the prices are not keyed up too high. This has been shown in the results of the auction sale of “free” wools wherever offered. Domestic growers and their consignees are having a problem all their own. that they can get no help, by any kind It is reasonably certain of tariff legislation, in time to aid them with the clip now stored or that which is about to be sheared. It is noteworthy that the low prices ob- tainable for wool have not been much of a deterrent to those who raise sheep. The decline in the flocks dur- ing the last year was only 4.3 per cént. Between 1900 and 1910, the number of sheep decreased over 16 percent., while in the years 1903-4 the decrease was about 20 per cent. In all these years there was a tariff on wool. So far as the goods market is con- cerned, there has been pretty good buying of stock goods at the reduced prices and a fair share of trading in men’s wear fabrics. Interest is cen- tered in the prospects for fall supplies. A few lines of overcoatings are all that have thus‘ far been shown. In another fortnight more of such fab- rics will be opened up. Probably with- in a month suitings will be shown. How far down the prices will go will depend a great deal on how good the Spring business of the clothiers will be. Retailers, and some wholesalers as well, are doing their best to get rid of the stocks bought or made at high- er prices, and are meeting with much success, especially as there is no ques- tion of the bargains being offered. Number 1951 NEW DEPARTMENT NEEDED. Although the United States is less than a hundred and fifty years old as a Nation, we have made astonishing contributions to the scientific develop- ment of the world. Fifty years ago meteorology and the scientific study of climate and its effects on mandkind were almost un- know. To-day all our leading uni- versities teach these subjects and their practical value has been fully realized. Men such as Professor Charles F. Marvin, the efficient head of our Weather Bureau, are worth millions to the people of the United States. Professor Ellsworth Huntington, of Yale, has applied the lessons of the effect of climate on civilization to factory workers in Connecticut with surprising results. Why did Greece decline and fall? Malaria. Why the fall of Rome? En- demic diseases as much as anything. Today our public health service, by its promotion and application of pre- ventive medicine, prevents plagues. If President Harding were to create a Department of Public Health, head- ed and staffed by the greatest physi- cians and scientists in the land, he would do more for posterity than any other chief executive of recent years. Seven years ago the kaiser was, ap- parently, at the summit of his power. His name was spoken with misgiv- ings by every lover of world peace, because it was realized that Germany had long been waiting an oppprtune time to “destroy France, humiliate England and subjugate America,” as the kaiser’s cousin (Von Goetzen) boasted to Dewey in 1898 the kaiser would do in “about fifteen years.” The kaiser overestimated his power. What is the result? Germany has changed from a nation of boasters to the nation of whiners, shirkers or repudiators. The kaiser, broken in mind and body, is a fugitive from justice in a little country he always spoke of with contempt. It is a dan- gerous thing to have too much power in this world, because the tempta- tion to misuse it is sometimes too great. This observation applies to men and organizations of men in every walk of life. The Tradesman feels that it owes it readers no apology for the large amount of space devoted this week to the achievements and memory of braham Lincoln. He is and always will be our greatest American, be- cause he typifies, more than any other man who ever lived, the remarkable capacity of a heroic soul to rise sup- erior to its surroundings and reach heights of thought and action which comma:ad the homage of the civilized world. Ps. eh ae RR DN AOI Pin beed ro ache nA Se ARE ARTE Ce WA acs tebe BTS ca eae ee cea MICHIGAN TRADESMAN February 9, 1921 The Genesis of Abraham Lincoln’s Greatness. It is very difficult for the man or woman of 1921 to visualize the Mid- dle West of Lincoln’s time. Almost entirely a wilderness from Ohio to the Missouri and a complete wilderness to the Rocky Mountains, Chicago and Cairo vied for the supremacy of Illinois. Railroads were very few and wagon roads, as we know them, were unknown. The people, especial- ly of the smaller towns, lived in what would now be considered barbarous conditions. For a half century two great streams of immigrants had flowed in- to the territory covered by Illinois and Indiana. One along the shore of Erie, made up for the most part of sons and daughters of the colonists of New England. People imbued with spirit of their English and Scotch- Irish forbears, recognizing no aristoc- racy but that of character, devotees of the State school and the town meeting, to whom no man was master and no man servant. The other stream from the Virginias and Carolinas was of a differently constituted entity. Following out the traditions of their forebears, Virginia was not a democ- racy of the New England type. There was a ruling class—an aristocracy of blood and family—not necessarily of brains and brawn. The land was held and the Government administered by owners of large estates. The people who were the workers came, a very large minority, not as free men seek- ing a better opportunity, but as slaves, condemned to longer or shorter terms of bondage for offenses against the wicked and oppressive laws put on England’s statute books by that same “gentle” aristocracy that was trans- planted to the Old Dominion. One stream was of the Common- wealth of Cromwell and the other of the Court of Charles the Second and Elizabeth. Two antagonistic elements could not imagined. more It is more than interesting to trace the wanderings of the Lincoln family in America, all the way from Con- necticut to Kentucky, through Penn- and contact, through generations of mi- ylvania Virginia. Coming in with element of the conglomerate population of the new they left the impress of their individuality in every community and dotted the pages of colonial his- tory with the men were prominent in every walk of life. In spite of all this, it was left to the wastrel son of this great family to be- get the man whose name has gone out gration, every countries, names of who to all the peoples of the earth as the epitome of all that is good and great. Somewhere in the mentality of this waif, left homeless and poverty strick- en in his childhood, must have lain, subconsciously perhaps, the ideals that made Lincoln what he was. Born, as hundreds, even thousands of his venerations were born, in conditions f poverty and ignorance, the inherit- ed bent of mind fostered and strength- ened by a mother whose ideals were of the highest, Lincoln spent his child- hood in intimate association with the strongest and the weakest, the virtu- ous and the wicked, under conditions that can hardly be imagined by this generation, almost a century farther along the road of civilization and de- velopment. His school was the for- est and field, his classroom the chim- ney corner, his text books the few avorn volumes that he borrowed or bought by days of poorly paid toil ‘from the scanty store of some wan- derer from civilization. His fraternity and debating club was the husking bee and the village store. He®* studied men. He matched wits and strength with pioneers of the wilds, whose struggle with adverse conditions had developed initiative and resourceful- ness to the highest degree. . He learned men. He had no telegraph in his younger days to bring the hap- penings of each day to his knowledge. He had no telephone to shorten the time and distance. He had no luxuri- ous railway cars from which he could address his people and flash on from state to state. He had to send his messages by slow and uncertain post. He had to actually meet his compan- ions in conversation. When he journeyed about the coun- try, he rode horseback over the worst apology that can be im- agined and really met his audiences face to face and hand to hand. They were not a faces. They were not the “Deer Peepul,” but Tom and Bill and Joe, Betty and Sally and Mary and he knew them all, and, coming as they did from the North and the South, he knew the Na- Other men there generation who were great, but most of them were biased by their sectional environment. No one of them was so fitted to be the Nation, the two warring elements of the Na- tion. for roads blurred mass of tion. were of his whole none knew so well leader of the because Lincoln was a man great in mental- ity, great in spirituality, great in sym- pathy, great in simplicity, but great- est of all in love and understanding of his fellowmen. Just a great common man. Charles T. McCutcheon. rn a Preliminary Programme For the Kalamazoo Convention. The following preliminary pro- gramme has been proposed for the annual meeting of the Retail Grocers and General Merchants’ Association of Michigan to be held in Kalamazoo the last week of this month: Tuesday, Feb. 22. 9 a. m.—Registration and reception of delegates. i 1:15 p. m.—Convention called to or- der by Harry Hubbard, Kalamazoo, President Grocers Association, Kala- mazoo. Invocation. Address of Welcome—Mayor. Response to Mayor's Welcome— President E. W. Jones. Address of Welcome—Harry Hub- hard, President Kalamazoo Associa- tion. Response for State Association— Vice-President—J. Affeldt, Jr., Lan- sing, Michigan. Introduction of State President— E. W. Jones, Cass City. Annual Address—E. W. Jones, Cass City, President. Appointment of Committees: Rules and order of business. Committee on credentials. Auditing committee. Committee on by-laws Resolutions. 6. Ways and means. /. _ Press. Announcement of Local Entertain- ment Committee. Discussion of the suggested Gross Sales Tax led by HN te GO DO ee Affirmative—C. J. Christensen, Saginaw. Negative—Herman Hanson, Grand Rapids. Discussion, the State Constabulary, led by Affirmative—John A. Lake, Pe- toskey. . Negative—Leonard Seager, Cad- illac. 5:45 p. m.—Adjournment for the day. ; 6 p. m.—Guests of Local Entertain- iment Committee. Wednesday, Feb. 23. 9 a. m.—Convention called to order. Report of Committee on Rules and Order of Business. Annual Report of Secretary—J. M. Bothwell, Cadillac. Annual Report of Treasurer—Chas. H. Schmidt, Bay City. : Report of Chairman Board of Di- rectors. Reports of Secretaries of Local As- sociations These reports to be in writing and a copy filed with the State Secretary. 10 a. m—Commissary Buying Clubs and stores in manufacturing plants and their effect, Paul Gezon, Grand Rapids, and Louis F. Loetz, Sturgis. Reading of proposed changes to By-Laws. 1:30 p. m.—Convention called to order. Topics of mutual interest will be discussed. 2:30 p. m.—Address, Let’s Get To- gether—Sherman Rogers, industrial reporter on the Outlook Magazine. He is also known as the Lumberjack Orator and is celebrated not so much for the academic language he uses as for the real punch he gets in. Addresses on salesmanship, store management, efficiency, and other topics will also be given by men who know how. 8 p. m.—Address, “Quit Passing the Buck,—Sherman Rogers, Lumber- jack Orator. Thursday, Feb. 24. 9 a. m.—Convention called to order. Roll call Committee Chairmen. Report Auditing Committee. Final Report of Committees on Credentials. Adoption of amendment to By- Laws. Report of Committee on Resolu- tions. Discussion on Resolutions as adopted. Address—John A. Ulmer, Toledo, President National Association of Re- tail Grocers. Question Box—Herman Hanson, Grand Rapids. 2 p. m.—Call to order. Final report of Resolution Com- mittee. Unfinished business. Avnual election of officers. Selection of next convention city. Int-oduction of new officers. Adjournment. Immediately at the close of the meeti g the Board of Directors will mect for the transaction of such busi- ress as may properly come before them All meetings will be held in the Auditorium of the New Hotel Bur- dick. final arrangements are not. yet made for certain addresses and a full account of these will be given in these columns next week and we sug- gest that you preserve this copy, as well as the next issue, in order that you may have a complete programme. —_2-++___ In a Class By Himself. Frederick C, Beard, grocer at 1504 Wealth street, is in a class by him- self. The Tradesman recently sent him a letter of enquiry regarding his turn-over for 1920, receiving the fol- lowing reply: Grand Rapids, Feb. 8—When you and I last talked stock turn-over to- gether with your write up of my past, you asked me to reach a thirty-eight turn-over in 1920, which you thought I could do. I am pleased to inform you that last year I did better than forty times, so the task you gave me is accomplished. No one can tell what will be done the present year, but I am sure all grocers need cool- ness and courage in the _ present emergency. Ff. .C. Beard. Mr. Beard started in with a turn- over of about thirteen times a year. He has gained ground every year un- til now he shows a turnover in ex- forty times per year, thus making what is probably the best record of any retail grocer in the United States. If any grocery any- where can approach this record, the ‘Tradesman would be pleased to hear from him. It goes without saying tha: Mr. Beard is a shrewd buyer, that he discounts every bill and that he sells goods at such small margins that he is a competitor to be taken into con- sideration by his neighbors in trade. There is another feature about Mr. 3eard which is worthy of emulation by his fellows in trade. On Sundays and holidays he saunters forth from his residence looking like a veritab!e Beau Brummel. No dressier man ever appears on the streets of Grand Rap- ids, yet everything about him is in good taste. A wholesale grocer who has done business with him for nearly forty years says the most peculiar feature connected with Mr. Beard’s social ca- reer is his penchant for handsome ladies. He married the handsomest girl in Big Rapids, about forty-five years ago, and since her death, about fifteen years ago, Mr. Beard has never been seen in the company with any but the most elegant looking ladies in the city. All of which goes to show that the genial grocer of Wealthy street is as good a judge of feminine beauty as he is of turn-over. cess of ——__+>-._____ The Seven Ages. 1890—Rum. 1900—Rye. 1910—Scotch. 1918—Gin. 1919—2:75 p. c. 1920—Home-brew. 1921—Just memories. NEXT! 1922—Tobacco. 1925—Near-tobacco. 1930—Rope. 1940—Cornsilk. 1950—Near-cornsilk. 1955—Punk. 1960—Just memories. We are _ iIn_ the heart of the Onion Set district and have warehouse equipment of the very best type and years of experience in growing, storing We can supply Red, Yellow and White Sets There is good money for you in hand- ling sets and the quality and prices of this year’s crop are exceptionally favorable, while a good demand Is assured. Write for our Prices. VAUGHAN’S SEED STORE and shipping sets. 10 W. Randolph St, Chicago. ruary 9, 1921 MICHIGAN TRADESMAN Ten Reasons Why the Merchant Succeeded 1. He kept up with the times. 2. He did not try to do everything himself. 3. He took time for exercise and relaxation. 4. He maintained efficiency by developing able help. 5. He did not permit system to run into red tape. 6. He did not practice cheese-paring economy. 7. He did the little things worth while. 8. He developed his capacity for large things by avoiding the pitfalls of detail. 9. He took frequent inventory of himself and his stock. 10. He handled only goods of standard quality, which, of caurse, included a full line of our celebrated Quaker brands er ne ete nent “certeeenoanemennsenrceneeeatennete es WoRDEN (GROCER COMPANY Grand Rapids—Kalamazoo—Lansing The Prompt Shippers. See ners ae ee MICHIGAN TRADESMAN February 9, 1921 Movement of Merchants. Hart—Milo Reynolds succeeds A. W. Morris in general trade. Conway—Morrison & Son succeed James Long in the grocery business. Frankfort—The State Savings Bank has decreased its capital stock from $25,000 to $20,000. Grand Rapids—The Moon Lake Ice Co. has increased its capital stock from $30,000 to $60,000. Battle Creek—The Merchants Sav- ings Bank has increased its capitaliza- tion from $125,000 to $250,000. Holland—John Elander and Albert VerHuis succeed J. F. Schuiling as proprietor of the North Side Grocery. Detroit—The Lee Supply Co., deal- er in builders’ supplies, has decreased its capital. stock from $75,000 to $10,- 000. Jackson—The Wagner-White Co., grain and seed dealer, has increased its capital stock from $60,000 to $120,- 000. Milford—The Farmers State Sav- ings Bank has been -“ncorporated with an authorized capital stock of $50,000. Detroit—A. Posselius & Co., deal- er in furniture and carpets, has in- creased its capital stock from $60,- 000 to $160,000. lLowell—_L. P. Thomas, of L. P. Thomas & Co., wholesale produce dealers, died at his home Feb. 3, fol- lowing a long illness. Thompsonville—The Tompsonville Co-Operative Association has chang- ed its name to the Thompsonville Farm Bureau Association. Lansing—E. Chorba has engaged in business at 115% South Washington avenue, dealing in silks, woolen goods, etc., and tailor work for women. Conway—Mrs. J. Fonshee has sold her stock of general merchandise to Marion Brown, of Ayr, who will con- tinue the business at the same loca- tion. Lansing—The First Bond & Mort- gage Agency, Ltd., has been incor- porated with an authorized capital stock of $10,000, $1,000 of which has been paid in in cash. Hamtramck—The American Pack- ing Co. has been incorporated with an authorized capital stock of $5,000, all of which has been subscribed and - $3,000 paid in in cash. 3ronson—W. M. & Son have sold their grain, produce and fuel stock to the Bronson Co-Opera- tive Association, recently organized, immediate possession being given. Pontiac—The Rosenthal-Blumrosen Co. has been organized to deal in general merchandise, with an author- ized capital stock of $40,000, $20,000 of which has been subscribed and paid in in cash. Detroit—Bolger & Ruter, Inc., has been organized to conduct a general mercantile business, with an author- ized capital stock of $50,000, $25,000 € which has been subscribed and paid i in cash. Detroit — The Women’s Wear Corporation has been incorporated with an authorized capital stock of $15,000, of which amount $8,000 has been subscribed and paid in, $4,400 in cash and $4,400 in property. Bay City—Broas Galloway & Co. has been incorporated. to deal in Monroe clothing, hats, men’s furnishings, etc., with an authorized capital stock of $15,000, all of which has been sub- scribed and paid in in cash. Bay City—Broas, Galloway & Co., has been incorporated to deal in clothing, hats, men’s furnishings, etc., with an authorized capital stock of $15,000, all of which has been sub- scribed and paid in in cash. Muskekgon—Joseph Capuano has sold his jewelry stock and store fix- tures to his manager, A. C. Fox and Fred H. Fall, of Amsterdam, New York, and the business will be con- tinued under the style of Fox & Fall Jewelry Shop. Detroit—The Wm. F. Reuchard Co. has been incorporated to deal in wo- men’s wearing apparel, with an au- thorized capital stock of $20,000, all of which has been subscribed and paid in, $10,172.07 in cash and $9,- 827.93 in property. Lansing—The Simon A. Iron Co. has merged its business into a stock company under the style of the Simon Iron & Steel Corporation, with an au- thorized capital stock of $50,000, all of which has been subscribed and paid in, $30,000 in cash and $20,000 in property. Jackson—Frank Pierce and Larry Miller have formed a co-partnership under the style of Pierce & Miller and engaged in the wholesale and re- tail grocery business at 122-126 North Mechanic street, having purchased the grocery stock and store fixtures of E. M. Hart & Co. Detroit — Margurite Froosh has merged her dry goods, ready-to-wear garments, etc., business into a stock company under the style of Froosh & Co., with an authorized capital stock of $25,000, all of which has been subscribed and paid in, $1,600 in cash and $23,400 in property. Detroit—William A. Fixel has been appointed general sales manager for A. Krolik & Co., to succeed W. W. Lehman who retires to look after his retail store interests in Pontiac. Mr. Fixel represented the firm on the road for 20 years and is considered one of the best dry goods salesmen in the country. Detroit—The National Electric Co. has merged its business into a stock company under the style of the Na- tional Electric Supply & Fixture Co., with an authorized capital stock of $50,000, of which amount $39,000 has subscribed, $3,000 paid in in cash and $25,000 in property. Marquette—The Leonard Juvenile Shop will discontinue its retail store in the Harlow block and is closing out its stock and store fixtures at special sale. The entire attention of Mrs. George Leonard, propietor, will be devoted to the wholesale and man- ufacturing part of the business. Muskegon Heights—A. S. Krause, dealer in men’s furnishing goods, has merged his business into a stock com- pany under the style of the Krause Mercantile Co., to deal in general merchandise with an authorized cap- ital stock of $25,000, $14,200 of which has been subscribed and paid in, $1,- 775.31 in cash and $12,424.69 in prop- erty. Lansing — Chauncey been B. Leonard, one of Lansings’ veteran grocers, who has for many years been proprietor of his store on the corner of Lenawee and Chestnut streets, has retired from business. Fred L. Weaver, who has been Mr. Leonard’s chief clerk for 22 years has taken over the business and will operate it himself. Mr. Leonard intends taking a prolonged and greatly needed rest, after which he will enter some other business. In 1874, at the age of 13 years, Mr. Leonard began to learn the grocery business with John Whitley. Later he was employed at various times at the grocery stores of A. A. Nichols, Carr, Berridge and Bunn, Everett and Longstreet. In 1893 he went into business for himself. Mr. Leonard is well known in the city, and for many years has lived at 227 South Butler boulevard. Manufacturing Matters. Jackskon—The Corwin Lumber Co. has increased its capital stock from $50,000 to $100,000. Sault Ste. Marie—The Soo Bever- age Co. has increased its capital stock from $60,000 to $75,000. Holland—The Bay View Furniture Co. has increased its capital stock from $30,000 to $60,000. Monroe—The River Raisin Paper Co. has increased its capital. stock from $2,550,000 to $5,080,000. Detroit—The Detroit Electric Fur- nace Co. has increased its. capital stock from $50,000 to $100,000. Detroit—The Mazer Cigar Manu- facturing Co. has increased its cap- ital stock from $200,000 to $400,000. Grand Rapids—The Widdicomb Furniture Co. has decreased its cap- ital stock from $223,620 to $220,000. Detroit—The Clench-Metcalf Co., manufacturer of toilet specialties, has decreased its capital stock from $25,- 000 to $15,000. Detroit—The Best Baking Co. has been incorporated with an authorized capital stock of $10,000, $5,000 of which has been subscribed and $2,000 paid in in cash. Jackson—The Boland-Chemical Co. has been incorporated with an author- ized capital stock of $50,000, of which $25,000 has been subscribed and $17,- 300 paid in in cash. Marquette—The Marquette Knit- ting Mills has been incorporated with an authorized capital stock of $50,000, $25,000 of which has been subscribed and $5,000 paid in in cash. Detroit — The Superior Stove & Stamping Co. has been incorporated with an authorized capital stock of $1,000, $500 of which has been sub- scribed and $250 paid in in cash. Detroit—The Chas. Sexaner Roofing Co. has been organized with an au- thorized capital stock of $35,000, of which amount $25,000 has been sub- scribed and $9,460 paid in in cash. Detroit — The Cutter -Grinding Works has been incorporated with an authorized capital stock of $25,000, $15,000 of which has been subscribed and paid in, $2,500 in cash and $12,- 500 in property. Stambaugh—The Level Road Ma- chine Co. has been incorporated with an authorized capital stock of $25,- 000, $12,900 of which has been sub- scribed and paid in, $400 in cash and $12,500 in property. Hudson—The Southern Michigan Brass Foundry Co. has been incor- porated with an authorized capital stock of $5,000, of which amount $2,- 520 has been subscribed, $320 paid in in cash and $1,680 in property. Owosso—The Owasso Canning Co. is being organized with $150,000 cap- ital stock. Ground will be broken for the new plant March 1 and it is planned to have it completed and in running order by the first of June. Detroit—The Odessa Baking Co. has been incorporated to ma~ufacture and sell at wholesale and retail, bread, cakes, etc., with an authorized capital stock of $10,000, all of which has been subscribed and $7,000 paid in in cash. Saginaw—A. F. Bartlett & Co. has merged its foundry, steam engines and machinery business into a stock company under the same style, with an authorized capital stock of $125,- 000, all of which has been subscribed and paid in in property. Wyandotte—The National Magne- site Stucco Co. has been incorporated to deal at wholesale and retail in stucco and other building materials, with an authorized capital stock of $25,000, $15,000 of which has been subscribed and $2,500 paid in in cash. Detroit—The Welt & Sons Paper Co. has merged its business into a stock company under the same style, with an authorized capital stock of $250,000, of which amount $125,000 has been subscribed and paid in, $1,- 926.68 in cash and $123,073.32 in prop- erty. Detroit—D. E. Kellogg & Co., man- ufacturer and dealer in millinery at wholesale, also store fixtures and equipment, has merged its business into a stock company under the style of the D. E. Kellog Co., with an au- thorized capital stock of $100,000, of which amount $75,000 has been sub- scribed and paid in, $23,000 in cash and $52,000 in property. Ne Will Dedicate Community Memorial City Hall. Fremont, Feb. 8—The people of Fremont have the plans about com- pleted to make Feb. 22 and the fol- lowing three days a time of great so- cial. and intellectual activity in the city. It has been arranged to formal- ly dedicate and open for service at that time the Community Memorial City Hall, just completed, at an ex- pense of $60,000. This is a wonder- fully handsome building, of which we are very proud, and we feel that you will desire to see the building and join with us in the ceremonies of and surrounding. its dedication. The best of talent to be found in the Nation has been obtained for the occasion, consisting of speaking by men of much note, band and orches- tral music and many other features of attraction. It is the desire of the people of this city to make the oc- casion one of jollification and re- union of friendships. While the building is intended as a community center, it was built as 2 memorial to the soldiers of the local- ity who went forth in the great world war. They sacrificed for the world’s good by going forth at the Nation’s need to offer themselves as a sacrifice for the world idea. We have felt that we should sacrifice of our money and property in their honor. : Knowing that you are interested in the city’s activities, and especially in this tribute erected to our honored soldiers, we most cordially invite you to join with us in these exercises. D. D. Alton, Pee er As we we eee eae eS February 9, 1921 MICHIGAN TRADESMAN we osetia bs Gy: GR \G OCERY+»> PRODUCE MA eT ee shee vere St aaes t WN , ou silt oy ’ KET} bert Essential Features of the Grocery Staples. Sugar has taken another slump, and puts that commodity back where it used to be before war conditions relegated the law of supply and de- mand to the ash heap. Local author- ities rather expect to see granulated go to 6c in New York. Another fac- tor in the market is shown in the decline in bloaters. They had been so high that the price seemed to cut down the sale of these fish. With Lent on and the price lower it is ex- pected demand will go to work on the supply. It is evident everywhere and in many lines that the public is in a period of inanition in regard to buy- ing. Marvelous bargains are adver- tised in store windows to stir busi- ness up and these bargains are adver- tised so long and kept so continuous- ly before the public, that it begins to look either as if the public is not buying eagerly or that the merchants are stocked stiff on these goods. However, the grocer has the bulge on other merchants. He sells some- thing the public must have. The win- ter has been so light that clothing and coal men have had to do some hustling to get business, but the third of the trio of necessities is still ram- pant because the inner man signals that he must eat to live and, of course, what the inner man demands is something that the grocery and the grocery departments in general stores carry. The annual contracts in the oil mar- ket seem to have readjusted the price of candles and wax and there is re- ported a slight advance, presumably this being necessary considering what the oil producers are asking on the basis of the 1921 figures. Rice is a good commodity to sell in the lenten season and rice shows some declines this week. Sugar—The unsettled state of the market, accentuated by drastic de- clines in list prices during the week and persistent though unconfirmed reports of still deeper cuts being privately made to hold trade at com- peting points, had not been mitigated by the upward trend developed in the market for raws at the week end. 3uyers, from jobber to ultimate con- sumer, seem to have been only the more confirmed in their hand-to- mouth policy by recent events. Re- finers are not increasing melting but rather concentrating on decreasing consigned stocks. Should more set- tled conditions supervene, with prices at low levels, it is realized that con- sumption in the normal season of largest use of sugar will be stimulated, while, on the other hand, their effect would naturally be to decrease pro- duction. “Therefore, it is said, the more foresighted are beginning to give consideration to the future. New York refiners now quote cane granu- lated at 6.85c. Local jobbers hold granulated this week at 7.80 for cane and 7.70c for beet. Tea—The market has lost the slight flurry of buying that appeared a week or two ago and is now very quiet and dull. There is some little business doing, but only in a very small way. Buyers have stocks enough to last them for a little while and until they get low there will probably be very small business. Prices are about un- changed, the market being fairly steady. Coffee—The market has had a very weak time of it. News from Brazil was soft as to practically all grades of Rio and Santos and, in conse- quence, the future market went off. All grades of Brazil spot coffees are consequently a shade lower than they were a week ago. Milds, on the con- trary, are firmer, owing to continued fair demand and comparatively light receipts. Canned Fruits—Despite the several severe handicaps which beset the dis- tributing trade as regards the sale of the California line the market has made some progress toward a general betterment in market conditions. For one thing, the distributing outlet is expanding as prices at retail are being made to conform more to the public’s ideas and purse, and increased sales of peaches and apricots have occur- red. With a better outlet the tone of the market has improved and buy- ing is not so conservatively carried on. Efforts are being made to speed- ily move some of the large export blocks by direct sales to the con- sumer. The distributing trade appar- ently is more or less co-operating to increase consumption, which is re- garded as the first step toward a per- manent improvement in the market. Both peaches and apricots show a steadier tone due to the better out- let. Some Coast buying is now being done but it is naturally slow in ex- panding. Pineapples are maintained at former prices but the movement is limited. Some s. a. p. contracts are offered for 1921 Hawaiian pack. Ap- ples are steady but inactive, with full standards firmer in the country. Canned Vegetables—The tomato market betrays an undertone of weak- ness, expressed in slightly lower prices, particularly on No. 2s. With corn in the 10c class at retail, sales are increasing and to replace stocks grocers are calling upon their distribu- tors for replenishments. In turn they are buying and the sluggish and more or less stagnant market is improving im the standard grade. In a very large way 75c factory for Southern Maine style prevails, with some hold- ing firm at 77i4c to 80c, according to the financial strength of the packer. This is the first real buying interest in corn for some time and some thousand case lots are being con firmed. Extra standards and fancy remain quiet as the retail demand has not so much affected those grades. Peas reflect the same tendency in buy- ing, as standards and near standards are preferred. The South has pretty well cleaned up its goods of that char- acter and what is left is not good enough to satisfy the average buyer, and for that reason is neglected. Strictly fancy are firm and sparingly offered as stocks are light. packs, approaching fancy, are not asking prices. Poorer wanted at present There is more or less peddling de- mand for the minor vegetables. Canned Fish—The slowest sellers in the line are to be found in this department. Salmon is weak as an offering, and while in that state it affords but little interest beyond the normal jobbing demand. More talk is heard of pinks and chums, both of which are offered freely on spot and from the Coast on the basis of prices existing during the past few weeks. While neither line is moving freely into consumption there is little de- mand in the wholesale market, but window displays in the chain stores of pinks at 15c a can ought to in- crease consumption. Red Alaska is quiet but medium red remains dead. Columbia River packs are in buyers’ favor. Maine sardines are more or less neglected by the domestic buyer, and while there is some foreign enquiry it has not led to business. Packers are holding firm because of the pros- pect of better trading a little later on and because they do not see how they can replace present stocks with cheaper goods of the 1921 pack. Nor- wegian fish is held at higher prices because of the increased cost of im- porting. California packs are dull and easy. Tuna fish sells in a small way on spot, with no large lines held here. [In a carload way the buyer has to go to the Coast. Shrimp is in limited demand. Dried Fruits—The prune problem is largely a matter of distribution in which some factors say that price con- siderations cannot be given their usual attention since it is essential that the market be practically cleaned up of the 1919 and 1920 crops before the next season opens. They advocate washing the slate clean, no matter what difficulties and tribulations are encountered. what better demand in a small way and rule steady. Currants are slow sellers, as jobbing needs are at pres- ent the only outlet to be supplied. Peaches are as much neglected as they have been of late, but there are more enquiries coming in from the buying trade. While an increased out- let is in prospect the present move- ment is sluggish. Pears are not wanted. Apricots resemble peaches as to market conditions and favor the buyer in the standard Southern packs, Raisins show a some- dames ramnager vans hematoma 5 Sugar Syrups—The market remains in a depressed condition. No im- portant buying interest is noted and prices are nominal. Corn Syrup—There is a fair move- ment on orders for moderate quan- tities needed for current consumption and prices are maintained. Nuts-—California walnuts are the {irmest in the line and the short sup- plies of fancy and No. 1 in all quar- ters are now generally appreciated. Increased receipts of Brazil nuts have a tendency toward lower prices which causes conservative buying. Almonds of all types are dull. Shelled nuts are held firm at the figures quoted. Rice—Fancy head and the same grade in Blue Rose rice are in better shape as a result of a week’s more active trading in these and in other lines. Spot stocks have been some- what reduced, as the average buyer appears on the market more frequent- ly than he did, even though he is still conservative in his purchases. Cou- pled with advices of a better demand at primary points, the rice situation appears to be more hopeful. To en- sure a permanent improvement dis- tributors maintain their prices so as to encourage distribution. Cheese—The market is steady, with a normal consumptive demand at prices ranging about the same as a week ago. The make is the lightest of the season. Stocks in storage are not as large as they were a year ago, but in the absence of any export of any consequence we are likely to have enough cheese to go around until the new make and do not look for much change from the present prices. Provisions—The demand for smok- ed meats is light, prices ranging about the same as a week ago. Pure lard and lard substitutes are unchanged, with a light consumptive demand. Dried beef, barreled pork and canned meats are all in dull trade, with no change in price of any consequence. > > Attention, Retail Grocers and General Merchants! Cass City, Feb. 8—Are you plan- ning on attending the twenty-third annual convention at Kalamazoo, Feb. 22, 23 and 24? If not, change your plans at once, as you cannot afford to miss this great convention. Never in the history of merchandising has it been so necessary for retailers to exchange thoughts and ideas as at the present time when we are passing through a period of unsettled market conditions. We want to secure all of the help possible and this is the place to find it. We have secured some of the very best speakers in the United States to address us on subjects that are of vital importance to each one of us. As a State organization we extend to you an ufgent invitation to be present at this convention. Come, whether you are a member of the State Association or not. A welcome awaits you. An excellent pure food show will be held in connection with the con- vention. Don’t miss it. We'll be looking for you Feb. 22, 23 and 24 at the Celery City. E. W. Jones, Pres. i 5 UE Teas FRR GLEE ae ls GREE MA PULL SRS Tint idle We Se one a iu Diboostat Se Sua eRe: 6 Good Citizenship More Important Than Business Success.* When asked by the Program Com- mittee for my subject, I hesitated con- siderably, realizing, as this was a con- vention of truly business men, gather- ed for a strictly business purpose, that 1 would be expected to discuss some of the phases of the business in which we are all interested. However, I believed all the other speakers would confine their remarks to some of the several subjects now engaging our at- tention, therefore for a change I might be permitted to discuss “Some- thing besides business I am aware of the good work that is being done and the close attention that is being given to the program and it reminded me of the old saying, “All work and no play makes Jack a dull boy.” However, I would not have you think because I had chosen another subject, that for a time might divert your attention from the con- sideration of the work at hand, that it was frivolous and unworthy* your serious consideration. The proceedings thus far have suc- cessfully and with profit focused our attention upon the primary object of this convention. The attendance and interest mani- fested by both dealers and exhibitors evidence a general feeling of satisfac- tion as to the educational value of this, the best convention this organ- iatizon has ever held, and to which the splendid addressés thus far given and those that are to follow this have made a most valuable contribution. The peculiar conditions under which business has been conducted for the past three years and is still be- ing conducted makes doubly neces- sary these educational conferences and if there ever was a time when business men could sympathize with Moses ‘when the light went out” it is now. I have often thought how helpful such information woalt have been to me when I began the hardware busi- ness, thirty-nine years ago, and to what extent these conferences con- tributed to the success we have at- tained and now enjoy. My friends I use the word “suc- cess’ advisedly, for it is a matter of record that hardware merchants en- joy the highest commercial rating (according to banks and_ reporting agencies) of any class of men in the retail trade. This is a record to be justly proud of and evidences willing compliance with every business prin- ciple that assures success and although success is a most uncompromising master, yet how willingly we yield to its every demand, what sacrifices we make of pleasure, health, vacation and social intercourse to gain it before our insistent prayers are answered. Into this monument (for monument it truly is) we build our hopes, joys, pride and religious convictions. To its erection and embellishment we give the best of every faculty we possess. Still it is a er hoble creation, need- ing repairs constantly, which means more time, harder work, additional sacrifice and I ask myself if _ carried to excess, as some of us do, 1 we are not thereby narrowing our vision and failing to see the duties and responsibilities that lie outside. If many of us are not building a one- man monument, a purely selfish and business structure, so that when we have finished our work and passed on, all that can be said in our favor is, “He was a successful business man.” However it may be, many of you think that will be honor enough, but, my friends, does it not mean. after all, .commercializing some of the finest sentiments in life. Suppose that was the maximum desire of all haw narrow life would be, how little color it would have, how dry the wells of love and sympathy would be- come. Are we living entirely within the four walls of our store or office or partly outside. How much are we contributing to the environment that “*Paper read at annual convention Michigan Retail Hardware Association by Hon. C. E. Glasgow, Nashville. MICHIGAN TRADESMAN creates the moral atmosphere in which we live? How much of self are we giving for public good? Are we living so much to ourselves that we have ceased to aun ea outside? What I mean, my friends, “Are we living big enough lives.” Ate we filling the places we should and as we should in our respective communities or does the maximum of our effort contribute only to a selfish purpose? As I look upon this splendid gather- ing of intelligent and active business men, I ask myself to what extent do they exercise an influence for moral- ity, sobriety, clean politics and good government? These are things that demand sacrifice of time, money and pleasure. We all desire good government in the communities in which we live, but we want it to be spontaneous, natural and without effort or annoyance to us. We all claim to be good citizens and, no doubt, we are, but what is it costing us beyond our taxes. How many are offering themselves for pub- lic service, not necessarily neglecting their business or doing these things in place of their business, but as a part of or addition to their business? I wonder how many of you willing- ly serve as jurors in your iocal courts! When notified by the officer that you have been drawn, do you lay down your pen, put on your hat and coat and say, “Yes, sir, that is one of the duties of a good citizen” or do you go with the officer and, knowing the court, begin by offering numerous reasons (some of them true) why you cannot serve and thereby secure your release? If so, is not every other business man drawn entitled to the same consideration? Then the in- nocence or guilt of the accused or whether he shall or shall not do, or pay a certain sum, instead of being de- termined by a jury of experienced in- telligent men, is passed upon by a lot of professional jurors, a lot of soap- box loafers or lounging tobacco squirters, yet we ridicule the charge of the justice and make fun of the ee of the jury. How many of you interest your- selves in the selection of your local officers who assess your property and spend your money? How many give the time they should to look up the ability of the candidates for the legis- lature, the men who appropriate the millions that we don’t have but have to get? 1 remember so well when Governor Warner was criticised because the total State expense was approximately nine million and in his last term reached ten million; that Mr. Ferris was elected the next time on an economy platform and under him the sun reached eleven million, but now, if all the appropriations asked for be granted and the other expenses are not reduced, it is not ten or eleven million, nor twenty, nor thirty, nor forty, nor fifty, nor sixty, but seventy- two million dollars, when at the same time the State faces a ten million deficit. Do these things need watch- ing? What have we been doing to prevent this condition? How many of you attend your an- nual school meeting and assist in the selection of the officers who super- vise the school and the expenditure of the money which plays such a large part in the makeup of your tax receipt? Do you go willingly with your neighbor when he calls or do you plead “too busy” or offer some of the many excuses you have found so effective in the past? Do you say, “All right, John, I'll be over in a few minutes, just as soon as I finish this job” and then do not go and did not intend to any of the time? Does the selection of your county road commissioners, the men who sell bonds and spend the hundreds of thousands of your money, awaken any interest in you? The men who tear up a reasonably good road and leave it in an impassable condition for three months, who never do the job just as you would, should their fit- ness for the position be questioned and should it interest you? How many meetings of a few friends gathered to discuss the moral conditions of your community do you attend? How about the character of pictures that are thrown on _ the screen in the movie theater where your son or daughter sit with others, absorbing those ideas that corrupt their morals and damn their future? Are you acquainting yourself with the conditions under which undesir- able foreigners are pouring into this country at the rate of five thousand a day—men and women of vicious tendencies, believing that not only are speech, the press and the schools free, but everything else movable; people with no ideas of government with legal restrictions; people who are trying to undermine our great in- stitutions and destroy our Govern- ment? Are you creating public sentiment to sustain your Senator or Congressman in his stand for better regulations? Are you improving every oppor- tunity to demonstrate your clean-cut Americanism and thereby influence others to join you in popularizing a better public sentiment or does the beaten path you follow lead only from the home to the store, where your personal interests alone engage your attention? Under an autocracy or monarchy the common people are not asked or expected to give time or service to matters of government, but in a re- public individual influence and power are magnified and we control our own affairs (or can if we care to), both local and general. It is our own gov- ernment and if bad or good expresses our ideals and we must bear the blame or enjoy the honor just to the extent that we lend ourselves to it. If hiding behind the excuse too often given, “too busy,” then we have no part in its commendable achieve- ments but cannot escape responsi- bility for its failures. What are the financial conditions of our State to-day and to what ex- tent can you attribute it to the in- difference of the clean-thinking, cap- able tax-paying business men who have been unwilling to make the sacrifice necessary to have a hand in the management of State affairs but leave it to the professional politicians who naturally have run it as pleased them best and who as a rule are not successful (for the public) business men? Have any of you asked your Rep- resentative or Senator to place your name on the mailing list, so you would receive a copy of the daily proceedings of the Legislature? Hav- ing received it, have read it carefully, expecting if measures detrimental to the public good or aimed at our line of merchandising are up for con- sideration that you will promptly place this. matter before the officers of this Association or take it up with the member direct? In other words, how much do you know about what is taking place in the Legislature or about the State which should inter- est business men generally. Of what benefit are you to the home commun- ity or the public beyond paying your tax money for the other fellow to spend? When I speak of these things I surely include myself, for I am, no doubt, as guilty as you. My friends, I believe in close at- tention to business. I glory with you in the success that it brings and have little regard for the shiftless, inatten- tive, lazy fellow who rarely wins out, but along with our business we must cultivate a broader vision of citizen- ship and remember that it means more than common honesty. That we work and pay our debts is not enough. That we are respectable law abiding citi- zens and from the successful conduct of our business contribute freely to every local need, does not fully dis- charge our obligation. None of these alone, good though they are in and of themselves, con- stitute the full measure of American citizenship. Morality in the com- munity, integrity in the individual, justice in our courts and love and February 9, 1921 sympathy in the home cannot be bought with money. The price is sacrifice—personal service—and this outside our store or office. Good gov- ernment, personal safety, a healthy moral sentiment in the community, an efficient public service, only result when good citizens, appreciating their responsibility and having a proper conception of what good citizenship really means, are willing to do and to be all that it demands, not for position, not for power, not for pay, but for love of God and home and country. An honest, sincere devotion to its every need, believing America bought with human life, baptised with human blood, consecrated to the high- est human need, is worthy the price paid and worthy the necessary sacri- fice to maintain, even though it de- mand that you ‘and I look up from our business occasionally, broaden our vision, diversify our efforts and decide that in the future we will give to the larger life the same _ con- sciencious, unselfish service we do to business. —__—__@¢9____ Two Bright Lights at Kalamazoo Convention. Sherman Rogers, lumberjack orator and industrial correspondent for the Outlook Magazine, will give two ad- dresses at the coming convention of Retail Grocers and General Mer- chants Association at Kalamazoo, at 2:30 in the afternoon and again at 8:00 in the evening on Wednesday, Feb. 23. The subjects selected by Mr. Rog- ers are ‘‘Let’s Get Together,” and “Quit Passing the Buck,” and what this noted orator lacks in academic language, he more than makes up with punch that brings home the message he delivers in a most force- ful way. The officers are pleased to offer these addresses to the retail grocer, meat dealer and general merchants of Michigan, and it is hoped that a crowded house will greet Mr. Rog- ers and be ready to receive the mes- sabe he brings. John A. Ulmer, Toledo, President of the National Association of Retail Grocers, will address the convention on some of the vital conditions in the retail business from a National view- point. Being a retailer, Mr. Ulmer is well qualified to talk in an intelli- gent, positive manner on those things that make or break business. —_—___» + ~~ If you are not willing to learn better methods and more profitable ways from your trade journal, why sub- scribe for it at all? 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Wholesale Distributors | 205 Godfrey Bldg. Grand Rapids, Michigan Citizens Phone 65618 Bell M 1465 ean Sion auc anes see Ec Ee GASSER Sh. ELE RIS ON Poe Poe a a A AS ce MICHIGAN TRADESMAN February 9, 1921 THE PASSING OF PESSIMISM. After analyzing any of the develop- ments of the week merchants who are taking a broad view of the dry goods situation leave pessimism be- hind them and _ still incline toward the constructive side of the business progress. Surface comment natural- ly deals most with the events of the moment and included in them are the embarrassments that are now becom- ing public and which have been fore- seen as a part of the clearing away of troubles of last year. Conservative dry goods me-~chants constantly emphasize the fact that trade will be influenced a great deal for some time to come by the un- settled or uncertain international financial conditions. For one thing, exports will be hampered and im- ports will be affected. The effects of this will be felt directly and indirectly on everything from print cloths and sheetings up to the finest silks. The outstanding fact in the textile industry as a whole is the very dras- tic price liquidation that took place in mill and wholesale channels. When the retailers finally get down to a basis of value in keeping with that seen in first and second hands there will be reason to anticipate a much fuller. movement of goods over the counters to customers. Wherever standard staple merchandise has been fully repriced and featured at retail, it has moved well this year, and the year is still very young. Ginghams, wide sheetings, domestics of many kinds, staple silks, and the newer silks not over-priced, many of the standard knit goods, several lines of dress fabrics, and some lines of men’s wear, have already begun to move at new prices in a volume that is en- couraging to producers. The mills are increasing, not decreasing prod- uction to-day. It is of special significance that in mercantile houses where the best known standard fabrics are handled from the mills, business has been large enough to take care of any ac- cumulations and to provide orders in a volume sufficient to keep large mills occupied into April. The basis of production is not profitable al- ways, but while the decreasing mill dividends tell a story of contraction, the fuller output shows increasing employment, and increasing quanti- ties of merchandise at prices people can afford to pay when they are con- fronted with a lower purchasing pow- er. The limited opportunities for speculation in merchandising has two effects. One is to bring about a chorus of despairing comments about business in general, the other is to beget a crop of boosters and boom- ers who overstate and distort the facts of trade as they stand. In dry goods marekts there are some facts of trade that are impor- tant as they relate to past experiences under war conditions Competition for the buyer’s favor is being restor- ed, but unfortunately, although quite naturally, the buyer is prone to re- member the hard days of a “sellers” market, and slow to put behind him the memories of losses he might have avoided if he bought less and follow- ed the sellers’ blandishments less. Again, a great many co-operative movements brought about through patriotic war effort, and which de- generated after the armistice into means for standing together to mulct the buying public, are falling of their own wéight and are fast going into the discard of war time memories of extortionate profits. Business seems very hard to many who have been in business only for five or six years. To the men who have spent a part of a generation in trade, or whose experience goes back into the last century, it is very clear that many fads in dry goods mer- chandising are passing out and they will be replaced by sales that give service and profit, rather than sales created by talk that in the last anal- ysis are frothy and fugitive, so far as sustained profit goes. “February is not. usually an active month in business, and this year is not differing from the average of the years. At the same time, in the dry goods trade, conservative merchants have laid a foundation in six weeks that will carry them ahead satisfac- torily another six weeks, even if the pessimists of the hour do make the most noise in trying to tune up the trade orchestra for the year. GRADUALLY IMPROVING. While no one would pretend to say that general business is already in a satisfactory condition, it has now be- come evident that the country is slowly but surely emerging from the slump of a few months ago. This ap- pears not only from tangible happen- ings, such as the gradual resumption of buying, but also from the growing spirit of confidence that marks deal- ings now as contrasted with the feel- ing that prevailed before the turn of the year. There is increasing hope of a fair Spring trade, and, beyond that, there is a conviction that excellent business will be had in the Fall. More of a disposition is shown to look be- yond the hindrances and embarrass- ments of the moment to the period, which is not regarded as far distant, when general world conditions will become more stabilized and when the vast resources of this country, as well as its recuperative power, will have the chance of exerting their full in- fluence. There is still a natural hesi- tancy to contracting far ahead and a reluctance to buy freely until the dis- position of the general public is made a little more manifest than it has been. The response to reduction sales all over the country has been quite pronounced. It is taken to show a willingness to buy at a price. If this is borne in mind and acted on, the prospects of a fair Spring business would appear to be quite favorable. 3ut both wholesalers and_ retailers are moving slowly as yet and are only buying a portion at a time of what they consider their full needs will be. They are awaiting the public’s re- sponse to the offerings at the new and lower levels. That there are certain drawbacks to a large volume of immediate business is not open to question. One of these’ is the lessened purchasing power of a large portion of the population. This includes the many workers.in factories which either shut down or operated on reduced time. In this case the cor- rective is already at hand in the form of resumption of work, and this will be more marked as the season pro- gresses. A rather more difficult fac- tor is that of the plight of those en- gaged in various farming operations. They have been hard hit by the drop- ping in price of what they had to sell and, for a time, were justly wrought up at finding there had been no cor- responding fall in the retail prices of what they had to buy. But, if they are given the advantage of the de- flation that has occurred in the prim- ary. markets, they may find some consolation in the greater purchasing power of the fewer dollars they re- ceive for their produce, and this may tempt them to buy. They have the advantage over the urban population in the comparatively slight cost of their food and shelter, items which form so large a percentage of the ex- penses of the city dweller. Then, too, their labor and costs for this year’s crops will be much smaller than were those for last year, a fact that may tend to make them look on matters in a less pessimistic way. Taking all these things into account, it is likely that most of the drawbacks resulting from the circumstances mentioned will be a thing of the past before the year draws to a close. LINCOLN—APOSTLE OF UNITY The great idea from the moment our country secured its independence has been the cementing of our Na- tional unity. The great names that shine like stars through the record of our progress are the names of men who found therein their highest in- spiration. Washington, Madison, Hamilton—these men stood for the political unity embodied in a stable constitution. The Constitution was adopted. The sovereign common- wealths solemnly dedicated them- selves to the preservation and sup- port of the same principles of govern- ment. It looked as if the National unity were complete. Years went by and the problem of National unity presented itself in a new and terrific form. It was no longer a question of acquiescence in the same political principles. It was a question of territorial unity, brought to the front by the long play of con- flicting economic and moral forces. Here it was that Lincoln stepped for- ward as the great protagonist of an undivided union. He was willing to make numerous concessions. The only point on which he refused to budge a hair’s breadth was the in- tegrity of the Nation. Not for him the easy readiness of a Greeley to “let our erring sisters depart in peace.” On that great essential point he stood like a rock. A few years after “those perplexed and patient eyes grew still’ it looked as if the National unity has been final- ly secured. Old wounds rankled, but all knew that such bitterness was dying under the healing hand of time. Our political principles were firmly established. No one thought of chal- lenging them. Our territorial unity was fixed beyond all chance or change. henceforth the mere sug- gestion of disruption was doomed to rank as the utterance of madmen. The Spanish-American war came; and confirmed by that memorable demonstration of the death of all sec- tional bitterness, the exultant patriot might well ask from what source the Nation’s unity might again be im- periled. To-day Americans of all races and all shades of opinion are confronted with the problem of a new form. The question concerns our spiritual unity. We perceive that here is an issue no less momentous than those which the makers of our Constitution and the preservers of our territorial unity solved. Without spiritual unity there can be no such a thing. as a Nation; a constitution is a mere form; a com- pact territory is a mere incident. A Nation must have a soul; and it must be no bewildered soul, uncertain of itself and its highest purposes. There must be one high point of common agreement to which all citizens can arise, not merely by an intellectual process but by an impulse of faith and feeling. Our country has such a soul—such a point of whole-hearted, patriotic agreement exists. But it cannot be denied that there are separatistic spir- itual influences at work that reck not of the injury that may be done this Nation and its spiritual unity. There are men whose attempts to excite National and _ racial antagonisms within the bosom of our common country entitle them to be classed as foes of our Nation’s highest hopes and noblest aims. They lack the vis- ion which sees that our National record is the history of one process of unification, and that to attempt to thwart the completeness of this last and greatest unification is to prove alien to all the great struggles of the past and traitor to our heroic dead. The duty of Americans of every extraction, race, or description is ab- solutely plain. It is to insist that this great and beneficent process. shall not be interrupted. It is to assert in every possible way the spiritual unity of the Nation. It is to “highly re- solve” that, whatever differences of opinion there may be between fellow citizens, neither in word nor deed will they be guilty of sinning against the great idea for which so many patriots have lived and died. The commanding position of the Michigan Retail Hardware Associa- tion, due to its having the largest membership of any state organization of the kind in the United States, is due largely to the sagacity and ener- gy. of Secretary Scott, who has serv- ed the Association most acceptably for nineteen years and who will, in all probability, continue to act as Secretary as long as he is able to do so. No more faithful officer ever lived then Arthur J. Scott and no greater tribute can be laid at his door than the numberless achievements the organization has accomplished during the time he has been identified with it in an official capacity. ) comtrinedinettiaite Si SSS SASS AB A Se YS Ba) IE RAR RETA 5 February 9, 1921 MICHIGAN TRADESMAN 9 ABRAHAM LINCOLN. burg, stamps him the master of iums from the pen of the lowly scribe descended in his efforts to defeat the simple yet eloquent speech, the peer of of to-day. His hfe and acts are writ army or destroy the Nation. He Was the Greatest Soul of all the England and America’s greatest ora- large on the page of history where Lincoln was ever a merciful judge, Li ges. tors. they will continue to shine down to as witness the granting of many par- Written for the Tradesman. This low-born frontiersman, un- the remotest period of futurity. dons among those condemned by the The American people can never get schooled in the art of letters, cradled The bravest are the tenderest. Lin- military to deserved capital punish- away from Abraham Lincoln. in a floorless lob cabin, mounting to coln had the tender heart of a child ment. Go where you will; delve _ Finding in him that which makes the sublime heights of a statesman- His many manifestations of sympathy through all the tomes of world story, for the best type of world manhood, = ship such as the world never dreamed, while visiting the hospital wards of vou will fail to find another like our the Nation can never go far wrong’ gives pause to our ideas on the great’ the army attest the gentleness of his first martyred President. . with this great man for its guid- men of the world, bidding us stand nature. It was the most difficult of He was a man. He was honest. He eas ing star. Lincoln the martyr. Lin- with uncovered heads beneath the duties for him to consent to the death was the acme of all. Abraham Lin- coln the = statesman. His heart towering intelligence that rose un- penalty among the many that came coln should be the one historical char- was big for humanity, for foe as heralded from the soil of a slave state before him for decision. © acter studied in his every angle by the well as friend. With charity for all, to enter on a career that was to startle His great soul held no enmity to school children of America. In him with malice toward none, he combined _ the civilized world. ward one single human, no matter to if there are flaws history fails to in his person all that goes to make Abraham Lincoln needs no encon- what depths of infamy the man had record them. up a perfect manhood under the guise of a homely exterior. When the South, by the hand of a fanatic, slew Lincoln, it silenced the best friend that section had through- out the North. It was, indeed, a sad day for the defeated Southland when the life of Lincoln was snuffed out. Reconstruction would have told a dif- ferent story had the great heart of ® Lincoln continued to beat after the downfall of the Confederacy. e CCu Le The master mind that guides the planets in their courses willed other- wise. Whatever was the purpose, it e made many sad conditions which Lin- coln living could have ameliorated. USitneSS Ani Doubtless reconciliation between the sections of our common country would have been hastened had the fanatic hand of Wilkes Booth been a. of all time ever ap- HOWE. SNOW, CORRIGAN & BERTLES proached Lincoln in those attributes which go to make the man. There appreciates the significance and realizes the rc was no other like him. Our earth has “7 1. no place for another Lincoln. Raised sponsibility of the fact that for many years a for a purpose, and nobly achieving ‘ i | : that purpose, he left a name as im- considerable portion of its clients has been perishable as the stars. ‘ Heredity in him did not count. The composed of business men. homely boy’s inspiration, the alpha and omega of his race, he stands for a te Wie one great Beare m1 ihc q The business man is keenly aware that the suc- history of the world. America alone has no pre-emption on his fame. His : : : : oo the greatest soul of all the ages, earth cessful prosecution of his business, with its will never see his like again. oe ee complexity of interests, demands the best of urged confiscation of property and the : : : : . scaffold for enemies of the Republic, his time and attention. He can but sparingly he counselled forbearance. He was : : greater than any party, greater than give time to the proper study of the compara-~ section, a power for good wherever . . man suffered beneath the heel of tive value of investment. tyranny. ' Malevolence and _ hatred assailed : : ‘ him, yet time has vindicated his great- He logically chooses an investment house that ness and confounded his detractors. : oe : A Although despitefully treated, he held applies, in 1ts field, the same intensive methods no resentments and was ready to for- : i Hl . . give oe hey his enemies, knew of investigation and caution in judgment not what they did. : . a ‘ e A politician and a partisan, he was which have resulted, in his own business, in yet the soul of honor and was never : : known to disparage an enemy. Villi- the accumulation of funds for investment. fied as was no other man of his time, he emerged from all the turmoil of the fray the greatest soul of them all. q In every recommendation or advisory service Howe, Snow, Corrigan & Bertles aims to de- No other name in American history bulks so large as does the name of martyred Abraham Lincoln. Of all men born into our world of sin and : sorrow this man Lincoln was different serve the confidence of this class of men who and this difference made him what he . . . . oa “a the ee sone figure. are fitted to judgea reliable investment service. Since the dawn of creation down : . . . ts now there has been none other fike The investor, less experienced in business and this gaunt Illinois rail-splitter, flat- . : boatman and lawyer. As humble in finance, may with equal security rely upon his birth as was the one born in a h . h manger in the Far East so many cen- such an investment house. turies ago, Lincoln fills our vision with a splendid glow that can never be dimmed while our earth rolls on its axis and makes its yearly tour around the sun. With all his greatness Lincoln was a party man “With all his disinter Howe, Snow, Corrigan & Bertles ested love for the common people he worked for the good of mankind within the saleable party, using that INVESTMENT BAN KE RS lever to accomplish his ideas for the : : : | betterment of mankind. That he was Grand Rapids, Mich. Detroit, Mich. unselfish nobody disputes. That he subordinated his private likes and dis. likes to the greater good of the whole people was so often demonstrated as to be known of all men. ; His second inaugural address, to- Fa gether with that on the field of Gettys- fee rare r Pe pe ay ore 10 FETTER NS PTE a RCSL Be DNR AR ar a MICHIGAN TRADESMAN February 9, 1921 During the reign of the. Civil War terror, that submerged every other is- sue in this country, while great men, statesmen towering high, great mili- tary geniuses revealing themselves in unexpected quarters, there was, as one member of Congress of the time ex- pressed it, “but one really great man at Washington and that man was Lin- coln.” However gentle of manner, oblig- ing of nature, unselfish of heart, when it came to a show down of authority, of strong leadership, the gaunt man rom the prairies of Illinois showed his mettle by taking the reins in his own hands as the master mind of the Na- tion. McClellan was at one time his most trusted subordinate. Of him the President expected much. The pomp and verbosity of the General, without winning victories, tried the gentle na- ture of Lincoln to. breaking. would willingly hold General McClel- lan’s horse or black his boots if he would only give us victories,” said the great man when “Little Mac” paraded the streets of Washington, surrounded by his brilliant staff, making a show of military glory while failing to con- nect with the enemy in the field. The pre-eminence of Abraham Lin- coln cannot be dimmed. As a master mind of the world he stands at the head. Old Timer. —_—~» ~~ Henry ford’s Vagaries. Henry ford has been an extraordin- arily useful man in the development of low-priced motor transportation, and the building of a great industrial organization that has amply reward- ed him financially. In his chosen field he has easily distanced all com- petitors. But his ventures have been unfor- tunate, revealing him as an ignorant man when he strays from his voca- tion. His ridiculous notion that he could stop the war by sending a ship- load of cranks to Europe to advise the warring nations was the first revela- tion of a lack of sense and judgment in mternational affairs. Later, as a witness in court his unfamiliarity with historical facts, his astounding lack of knowledge of matters supposed to be known to all shocked the country, which that great success in one particular line means wide general in- formation. intelligent men, always assumes Next, Mr. ford started a newspaper —-a sure sign of mental obliquity when done solely to establish a ve- hicle for personal opinions and preju- dices. This completes the circle of Mr. ford’s wanderings off the indus- trial plant reservation, with its crazy attacks on the Jews. The country wishes Mr. ford would stay at home. But his wealth enables him to “travel” into strange fields and do a lot of mischief. He is not the only offender. We have had professors and others who, after real achievement in their special lines of endeavor, have be- come enamored of the notion that they knew more about everything than anybody else. Every last one of them has come to grief. Henry ford sight of the same unpleasant terminal. is in ———_—~>-9 -@ Initiative may cause a man to take chances, but all business abounds in chances and the man who never takes any chances, never gets to the top. ——_+-+—____ If you are willing to read and study about your business, you have the world at your feet. The best ideas ever evolved are at your service. What Do Your Salesmen Sell Besides - Shoes? I was in Buffalo last week and I said to my partner up there that I would like to go over to Niagara. He said, “Nobody goes to Niagara at this time of the year. What do you want to go there for?” I said that I thought it would be interesting to see some- thing that had been falling for hun- dreds of years and was still doing business just the same. I met after the theater, last week, in Boston, Eddie Cantor. I am afraid this is an old story, but I do want to tell it, even at the risk of touching on a very sacred subject. Mr. Cantor said he was coming out of Chicago with some gentlemen in a smoking car who were salesmen and they were complaining about the business situa- tion. One of them said, “Business is not so very bad with me. Only last week I sold Marshall Field $200,000.” The rest of them were more or less incredulous, whereupon he said, ‘Well if you don’t believe me, I have the cancellation right here in my pocket.” The thing that interests me, and the thing that I want to talk about just for a minute is that very attitude of salesmen, because there are a great many thousand and probably hun- dreds of thousands of them who are ' traveling the country these days, and collectively they have a tremendous potential influence upon the economic thinking of the country. I think it is interesting to remember the part that traveling salesmen played after the Civil War. Those of you who have read the histories of that time remember that for years the press and the pulpit and the poli- ticians of the country thundered their hatred back and forth across the line and made the period of reconstruction and healing a very difficult and long- drawn out period, but all that time the salesmen of the United States were going back and forth and in and out of Northern and Southern states alike, carrying their goods and carying their stock of good-will, and it was, I be- lieve, and the histories bear it out, very much the influence of commerce, represented by those men who knew no North and knew no South so long as they could find customers,. that did a great deal to heal the wounds of the war and to lay the foundation for a sound, permanent understanding and a permanent peace. I believe that what those men did after the Civil War, our men who travel for us have a very great op- portunity to do in these times. I was reading just last week the life of a very great salesmanager, a man who it seems to me is worthy of having his life a part of the equip- ment of every salesman and_ sales- manager—just sixty years ago next month he left his home there in the Middle West, stood on the platform of a little town and said good-bye to his neighbors and went down to Washington to take on his shoulders the biggest salesmanager’s job in the world. In a few weeks another man will be leaving a similar town in the Middle West and going down to take that job again. I wondered as I read the life of Lincoln for probably the hundredth time, what he would have a right to expect of us as sales- men and of our salesmen in the way of support, what Mr. Harding, who is our new salesmanager, would have a right to expect in days like these in assuming as he is about to assume, the burdens of the heaviest and great- est job in the world. It seems to me that Lincoln, if he were here again, would have a right to ask for four very simple things at least. In the first place he would have a right to ask us to have our salesmen help the country to give him and to keep a firm hold on its com- mon sense. Lincoln is very interest- ing to remember, it seems to me. Another thing that Mr. Lincoln would ask us in these days, I am sure, would be a new and broader and big- ger tolerance than we have had be- fore. It is perfectly amazing, it seems Shoe Store and Shoe Repair Supplies SCHWARTZBERG & GLASER LEATHER CO. 57-59 Division Ave. S. Grand Rapids Manufacturer WOMEN’S SANDALS JULIETS and OXFORDS COMFORT SHOES BRANDAU SHOE CO. DETROIT, MICHIGAN Wholesaler MEN’S DRESS and SERVICE SHOES Prices Revised to Rock Bottom IN STOCK FOR IMMEDIATE DELIVERY St. No. Description Last 475 Womans Glazed Colt Bal. Stitched Im. Tip Opera $3.75 425 - m ‘* ‘Oxf. Stitched Im. Tip Opera 2.85 450 = < ‘“‘ 1 Strap Sandal Opera 2.60 452 “ ee ‘*-2 Strap Sandal Opera 2.70 68 “ - ** Plain Toe Bal. Comfort 3.25 700 : Juliet Front Stay Comfort 2.55 300 ue Z ‘ Gore Front Oxford Comfort 2.45 150 ‘ ‘ Plain Toe Oxford Comfort 2.65 500 ee o ‘* 1 Strap Sandal Comfort 2.15 501 a ue ‘* 1 Strap Sandal Rubber Heel Comfort 2.25 25 i . ‘* Somfort Comfort 1.90 Send for Samples or Pamphlet Showing Above Styles. important. purpose. combined. GRAND RAPIDS Mirth. Shoemakers for three Generations Shoes Manufacturers of the MORE MILEAGE SHOE Co-operation We consider working with our dealers very In this way it enables you to make a more definite turnover of your stock and helps us to always keep you in new merchandise. Tt is the new merchandise that sells. In our launching this publicity campaign we feel that we are accomplishing a very definite To more thoroughly establish the fact that the More Mileage Shoes are the shoes for the people to wear that want service and style MICHIGAN February 9, 1921 to me, to read his life and see how tolerant he was, how tremendously patient he was in waiting for the solution of the kind of problems that could not be solved except by time. He put into the Cabinet, you remem- ber, men, every one of whom regard- ed him with certain contempt, almost without exception. It seems to me in this time when there are so many con- flicting theories and so many people with remedies, and so many people with sorrows and hurts, what we are going to need tremendously in the next few years, and the thing that your salesmen can help to bring about are the facility, the capacity, for see- ing the other man’s point of view, for regarding very tolerantly indeed any- thing that comes up in the way of a suggested solution. I am sure that the third thing that Lincoln would ask, if he were here, and the thing that we need to-day as much as he needed it, is to really take ourselves a new firm hold on our faith in the United States, and to have our salesmen carry that kind of faith with them, in addition to whatever they carry in their sample cases. Lincoln stopped on his way from Springfield to Washington and made a speech in the Buffalo depot. He said, “Allow me to say that you, as a por- tion of the great American people, need only to maintain your composure stand up to your sober convictions of right and act in accordance with those sober convictions and the clouds on the horizon will be dispelled, and we shall have a bright and glorious fu- ture, and when this generation has passed away, tens of thousands will inhabit this country where only thou- sands inhabit it now.” You will remember it was just about 60 days after that that Sumpter was fired upon. The war clouds were al- ready thick about the country when he made that speech. It is perfectly simple, it seems to me, to imagine the type of people who looked up at him as he stood there and talked, to im- agine that there were two very dis- tinct classes in that audience. There were, undoubtedly, first of all, the wise ones, the men who knew that what he was handing out was very good stuff to hand out to the public but who said that he was simply whistling to keep up courage, “We know the inside facts and we know that things are in a bad way.” Then there were other people who, in spite of the clouds that may have been on the horizon and in spite of the way things looked and in spite of all the inside information that came out about the seriousness of the situa- tion, somehow looked into the face of that big, simple, kindly man and be- lieved that the country was neverthe- less and in spite of everything going to pull itself through. If you will pick up a book written November 26, 1166, or 1266, or 1866— it doesn’t make any difference, you will find that half the people who are alive at any single period in the world’s history went through life with their tails between their legs, expect- ing that they would speedily be ruined by what they saw about them in the state. I talked to some salesmen just the week before Christmas in New York. MICHIGAN TRADESMAN That was the week I think when we struck bottom as far as our feelings were. concerned in New York City. These fellows burrowed under and found some way to get into the cellar beneath the bottom. They were the most dispirited and flabby bunch of fellows I had ever seen, utterly spoiled by five years of explaining to cus- tomers why they couldn’t deliver the goods and drawing large bonuses for traveling around and taking orders, or refusing to take orders. The conven- tion ought to have been held in a gymnasium, and I told them so. I said, “You are a fine-looking lot of fellows, but I would a good deal rather have a bunch of salesmen with broken arches and flat feet than nicely manicured finger nails, because you can’t get broken arches unless you are pounding the sidewalks, and that is the way we are going to get the busi- ness.” It is absurd to have men on our payrolls, traveling around, and going in to say to customers, “Well, I don’t suppose you want anything to-day?” and have the customer say, “No, I don’t.” “IT have just come from Attleboro, and they had the worst week over there they ever had. What is the Such an attitude on the part of salesmen is impossible. world coming to?” There are salesmen who really are just like this woman that the police arrested here a number of years ago and who attained fame under the name of “Typhoid Mary.” Do you remember that she carried germs with her and was a walking hospital for germs, and curiously enough, while she was not sick herself, she made everybody sick that she came into contact with? And there are the other kinds of salesmen who carry from headquar- ters and from what you give them (and it is up to you just as much as it is to them, because if you don’t give them anything to carry they are not likely to get it themselves)—but who do carry from town to town some really constructive information as a basis for the conversation that goes on between them and their customers across counters or in hotels. I believe that the thing that those men can do, the service that they can do has really never been fully ap- preciated by those of us who pay their salaries—that perhaps second only to the press and the pulpit they in their thousands and thousands of daily con- tacts with the business men of Ameri- ca do have a chance to lay the found- ations for solid, constructive econ- omic thinking Uhey do have a chance to leave men feeling better than when they found them. They do have a chance to ground deep our confidence and faith in the United States, which, in spite of all-its ups and downs and its panic so-called, and its periods of inflation and defla- tion, has come through them all bigger and better than ever, and does some- how manage to go marching on. Bruce Barton. So Your trade journal tells you how other men have been successful with certain plans; why not write the editor about your good methods and schemes, and so help others. 11 “The Wonder” A Boy’s American Welt giving 25 to 50% More Wear Celoid Chrome Soles A nd Celoid Chrome, Sole Leather Stub Proof Tips Choc. Chrome Ratan Blucher Whole Goodyear Wingfoot Rubber Heels Unlined. A Remarkable Shoe for Every Wear 214 to6 1214 to 2 9 to 12 $3.25 $3.00 $2.75 In Stock March 15th Ask our salesmen to show you this wonderful shoe. business builder in the truest sense of the word. RINDGE, KALMBACH, LOGIE CO. GRAND RAPIDS, MICHIGAN Makers of Good Shoes Since 1864 It is a The BERTSCH shoe is so honestly made and so sen- sible and practical in de- sign and character that if insures the dealer against loss. IT IS A SELLER, and when sold its quali- ties so impress the wearer that he will want no other. Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. 12 MICHIGAN TRADESMAN February 9, 1921 - ~ -- FINANCIAL =| mp) (eres "yyy 4 How To Increase the Hardware Dealer’s Profits.* The very high standing which this Association has enjoyed in the Na- tional Association leads me to appreci- ate fully the honor of this invitation. For many years this Association through its able and aggressive of- ficials has forged ahead until it is looked upon by other asociations with admiration, if not envy. Such leadership in business means , power and responsibility, and at this particular time the leaders of this Michigan Association, through the various members should radiate an abounding optimism, based on the well known facts, showing the sound- ness of American business. It is the sentiment of American financiers, notably Mr. Babson in the East and Mr. Reynolds and Mr. Forgan in the West, that the following facts render our American situation very reassur- ing: 1. That we now have a flexible banking system, whereby in a financial stringency or adverse industrial con- dition we may walk down stairs in- stead of tumble down, as heretofore. The rigid banking system which we had from the civil war period down to the passage of the Federal Reserve act under similar conditions to those obtaining the last few months would have inspired fear instead of con- fidence, and the result would have been numerous financial collapses, in- stead of the comparative few failures noted on the records. For this sys- tem, as it now stands, we should be devoutly thankful. It rids our busi- ness system of fear and every busi- ness man should know that through his banker he may build service on the well-known tried and true founda- tion of industrial honesty, good busi- ness management and thrift, without the distracting influence which ruined thousands of good businesses in 1837, in 1857, 1873 and 1893. You may depend upon it, no country in the world to-day enjoys a better, sounder or more reliable banking sys- tem than does the United States of America. Z. whe Liberty bond coupons which have been cashed within the last sixty days shows that 80 per cent. of the original purchasers of the bonds still hold them, showing a_ buying power of vast dimensions, 3. This same buying power is vast- ly greater than ever before because of the fact that the Volstead law has re- leased three billions of dollars an- nually from the liquor trade to the purchase of shoes, clothes and vard- ware and other constructive lines, in- cluding savings accounts for the c¢ fort and increased happiness of the American business man and his fam- ily. 4. The facts show that the people are becoming better educated along economic lines, understanding the causes of success and failure much more clearly and governing them- selves accordingly. 5. The American merchant marine present is carrying 45 per cent. of our overseas trade, whereas formerly only 7 per cent. was so carried. This will keep a vast annual sum in Ameri- ca, working for Americans, which formerly found its way into European hands. *Address delivered by Capt. John W. Gorb: at annual convention Michigan Association, Grand Rap- Retail Hardware ic! Feb. 9, 1921. 6. The development of National advertising has rendered possible a more. even distribution of goods throughout the year than was former- ly possible. At no time in our his- tory has business been slack in every part of our country, so great and varied is our market. National adver- tising has enabled us to steady the business of the country on a more re- liable basis. 7. The records show that the value in dollars of the 1919 farm crop dur- ing 1919 was 14 billions, whereas the value in dollars of the 1920 crop in December 1920 was 13. billions, whereas the actual wealth of the coun- trv, which must be measured not in dollars but in bushels of wheat and corn and apples and other products of the fields was vastly in excess of the total crop records of 1919. 8. The increase from year to year of mine and farm and factory has given us a National wealth at present of upwards of 250 billions, which places us nearly four times wealthier than any other nation, and is especial- ly assuring when we recall that this wealth is more evenly distributed among the plain people than that of any other country. 9. For some years the Government of our country apparently has not been very favorable to the large busi- ness movements instigated by Ameri- can business genius. The election of a new President of the United States, in which the men and women of Michigan played no small part, leads us to view the future with greater confidence. For four years at least we are justified in believing that the Government at Washington will co- operate, instead of hamper, the move- ments of legitimate American busi- ness. 10. At the beginning of the war we owed European nations approxi- mately 4 billions of dollars. At the end of the war the debt of European nations. to ourselves was nearly 10 billion dollars, showing that we have passed from a debtor to a creditor nation, and that for some years to come the European nations will be paying us off in valuable goods or gold, as we prefer. 11) (05 eee interest to hardware dealer in facts show that this State is far be- hind in. building—both commercial, manufacturing, housing, both farm and city. Every house in its building needs the hardware dealer and his goods, and it is conservatively esti- mated that this Nation is behind in its building program to the extent of one million homes, to say nothing of the industrial building program which is also delayed, although not to such a great extent as is the shortage in homes. In view of these facts, is there any possible reason for pessimism? Eu- rope, it is true, is still unsettled, but throughout history one thing of strik- every Michigan, the ing interest is the rapidity with which nations have recovered from war. Even this does not lead us to believe that it can slow up America. How, then, can the hardware dealer of Michigan increase his profits the coming year? First of all, he can do so by being the center of aggressive and enthusiastic optimism—by selling good times to everyone he meets; in short, by being a “peptimist,” which a leading trade paper says is an opti- mist in action, SHAKING DOWN AND SETTLING UP will be two of the foremost activities in business circles this year. ESTABLISHED 1853 Is Your Banking Connection one which will give the fullest co-operation you may require? All our facilities are at your disposal so far as good banking practice will permit. OUR DEPARTMENTS Commercial Department Collection Department Safety Deposit Dept. Savings Department Foreign Department Bond Department [ONAL BANK Grand Rapids, Mich. Monroe at Pearl Regularly Examined by United States Government Examiners Income Tax Time You will soon begin to think about making your income tax return for the past year. Rulings made by the income tax unit during the past year may vitally affect the amount of tax you are called upon to pay. Our booklet which includes all rulings and decisions to December 31, 1920, may be had for the asking. [;RAND RAPiOS [RUST ['OMPANY GRAND RAPIDS, MICH. OTTAWA AT FOUNTAIN BOTH PHONES 4391 4 February 9, 1921 Second, by studying his community needs, and having the goods on hand when they are wanted. Each com- munity has its individual wants and no two are exactly alike. That is one reason why chain stores will not be so successful as many think. The local store manager must study his community and adapt his store to its needs. For example, a lumberman’s community, requires that the store manager study the needs of the lum- berman. His axes will be especially adapted to the needs of the chopper. In a fruit growing community the hardware dealer will study the needs of the orchardist, becoming a special- ist in that particular line of hardware. For the city dweller the hardware dealer will especially study the needs of the city housewife, such as labor saving devices. Lawn mowers and small tools for the husband, ornament- al fencing for his yard and paint for his garage. No hardware dealer must expect to increase his profits the next year without study and _ sales- manship of a high order. The best definition of salesmanship is service, and if the officers of the Michigan Association have not yet adopted a course of salesmanship to be given under the auspices of the Association, they should do so at once. We suggest that in cities like Detroit, Flint, Grand Rapids and other leading centers, classes may be taught by competent teachers of salesmanship, which very greatly in- crease the effectiveness of your clerks in your stores, to say nothing of the good the merchants themselves may get from such a course. There is a science of salesmanship of which you and your clerks cannot afford to be ignorant of for a minute. Almost every lost sale could be avoided through a knowledge of salesmanship, and the number of other sales which might be made through up-to-date salesmanship would increase your profits more than any other improve- ments which you can install. The outlying stores may be_ reached through a correspondence course con- ducted from the office of the Associa- tion. The. entire teaching line may be conducted with slight expense, which could very easily be borne by those taking the course, so that the expense of the Association would be little or nothing at all. It is certainly not necessary to call the Michigan hardware dealers atten- tion to the study of the automobile needs in his community. There is a great need of better service to tourists especially in the smaller towns. The garage men are not meeting this need. The hardware dealer will find it very much to his profit and advantage to cater more to the auto tourist. For example, how many reliable signs do you find on the roads. Think what an opportunity there is for the local hardware dealer not only to render a service to the travelers, but to at- tract attention to his store, by a sign, based on reliable measurements on the roads leading to your town! Another suggestion which would be valuable to the tourist and which would result in much greater business to the dealer is that many small towns are reached by the tourist without the name of the town being known to him. If the name of the town were placed at the corporation limits on an attractive sign, with the name of the hardware dealer below, it would not only be good advertising for the town but would lead, in my judgment, to good business in accessories, not to mention other lines not only from MICHIGAN TRADESMAN 13 new customers but from old as well. There is one point in particular that must be insisted upon. Make these signs absolutely reliable in the distance given and publish the fact in the papers, if necessary to what ex- pense you have gone in making these road signs tell the truth. They will reason that if you tell the truth about this, you must be telling the truth about other things which you handle. Upon no member of your commun- ity will the telling of the plain truth make a deeper or more lasting im- pression than upon the youth. It will be money in your till in increased amount to make an especial appeal to young life. Stand in with the boys and the girls. Cultivate them from the cradle and they will stay with you and swear by you to the grave. Hardware dealers who sell Ameri- can made toys tell me that they are very profitable where a_ substantial line is handled. When the boys and girls get a little older they remember that your store is the headquarters for athletic equipment, baseballs, bats, tennis nets, rackets, golf clubs, cro- quet sets; in fact, whetever may be the vogue, and if there is not a vogue start one. Cultivate the captain of the baseball team or the local football team. A hardware dealer in Oakland, Calif., has been very successful in having the local athletic director on his selling staff. A dealer in Los Angeles has made a lot of money handling bicycles. The advantage of this line of trade is that, once you win the genuine confidence and friendship of a young man or woman, he or she is the best booster in the world for your store and this method of adver- tising far surpasses any and all others in effectiveness. Having the goods on hand, the necessary proposition is to let your clientele know that you have them. In order to do this properly, direct advertising is best. You should have a farmer list of prospects, an auto owner list, a housewife list, a baseball list, a golf, tennis, croquet, carpenter and contractor list, and so on cor- responding to the needs of your com- munity, and once a month at least every one on the list should get a letter from you, giving some item of interest about new goods received in his line or telling of the pleasure and profit which one of his neighbors has had in the purchase of a mowing ma- chine, tractor or other item which you handle and which may appeal to him. In these days of congested freight it will be well for the farmer to specify at this time of the year what he will need by way of farm fencing or lawn fencing, or garden tools or farm tools during the coming summer so as to have these on hand when needed. The same applies to the other lists in which you can use your constructive imagination to supply the requirements. These should be sup- plemented vigorously by newspaper copy and by the front window, whose possibilities as a developer of trade for you are almost endless. Remem- ber in preparing your front window display that its value to you as an ad- vertising medium depends on the in- genuity displayed, on the frequency of the change, on the seasonableness and on your ability to place in the window something which will get the people of the town to talking favorably about you, not in a sensational way, but in a way that will lead people from afar to come to see and stay to buy your goods. Finally, identify yourself with con- structive movements, be known as a ‘BELL M. 290. - SECOND STOCKS STOCKS AND BONDS—PRIVATE WIRES TO THE LEADING MARKETS EVERETT & c ‘TRUST BLDG. Corrs. , BONDS Do You See What is Happening? Every day men are being plucked out of life unceremoniously. No matter how far ahead your chance may be, it is never too soon to be adequately prepared. We are taking care of “Nest Egg’ funds for the living, in great number, under Trust Agree- ments. We also have on deposit without charge, many Wills. This Trust Company is here to be utilized. Why not make full use of it? Your interests and those of your family will be perfectly safe- guarded. Oldest Trust Company in Michigan Resources $3,000,000. THE MICHIGAN [RUST COMPAR Y Grand Rapids, Michigan GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire fieid of banking, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus ------------ $ 1,724,300.00 Combined Total Deposits _. 10,168,700.00 Combined Total Resources --_--- 13,157,100.00 GRAND RAPIDS NATIONAL CITY BANK eryTry TRUST & SAVINGS BARE ASSOCIATED a re a eC Eat te tg 14 MICHIGAN TRADESMAN February 9, 1921 booster, day and night, year in and year out, for your town. Just now you could probably be of great bene- fit to your town by making it easier for the home builder to obtain a new home. This can be done through the co-operation of your local capitalist, your banker, local factory, if one there be, and Chamber of Commerce, of which of course, you are a leading member, and to do this would be to the ample profit of the hardware dealer, not to mention the lumber dealer and the house builder himself. Remember that as you become a posi- tive force in your community all of this must lead to increased profits, greater business and, consequently, wider influence, and when you have amassed your fortune, co not forget that the richest possession you will have is the good will of your com- munity. Upon this factor in pros- perity you cannot place a doliar valu- ation, although it is sometimes tried. It is beyond all computation. It can only be compared to the morale of the soldier. In promoting your pros- perity, good will, confidence and ser- vice are your greatest allies. They will go far to enable you to achieve the victory of life—a victory not alone of money making but of happiness in the assurance that you have been an important factor in the development and progress of your community. a Automobile Outlook From Experi- enced Sales Manager. Written for the Tradesman. You can look for trom forty to seventy-five failures among the pas- senger car makers during the next twelve months. These fellows could never have survived until now but for the war business. They may not go into bankruptcy or receiverships, as most of them will sell out to junk buyers, same as King has, for what they can. get. The purchasers will lay low until buyers are evident, then they will begin to put out cars made from material that cost them 10 to 25 per cent. of the original cost, at a price that going concerns cannoi meet, and they will find buyers to ab- sorb these bankrupt stocks at the ex- While these orphans go by, the legitimate makers will be making just that many pense of the good makers. less cars. If Henry should make the move I expect he will, there will be some hard sledding for a number of those who have been after his scalp ever since ! can remember. If he wants to, he can build a six along the lines he has been building fours, for the old war price of his four, give his agents a little better discount, that will en- able them to absorb some of the “trading expense” and get a volume o:1 business at old profits, besides sup- plying the only real new buyers—ex- cept those who are increasing popu- lation—that exist in this country, where every fourteenth person owns an auto. The old ford owners would all be posible buyers of the new six and the sacrifice on the old fords would put them in the market at such a low price that many now unable to pay even $500 would become owners at $150 to $250. ford would profit two ways: fiirst, on his new car; secondly, on his parts for rebuilding and re- pairing the traded in fours. This business in itself would make a profit on his capitalization. If I stood in his- boots to-day |! wouldn’t waste a week in getting un- der way, while the public was absorb- ing my surplus of $500 fours which are not turning in a new dollar for an old one. This is not a move that Willys, Nash or Maxwell want. The auto and truck game has been over done. It is getting just what is coming to it. It will not stay dead long. When the solid makers cease to reach for the other fellow’s, trade and try to drive every one else out of the game, as Durant and John Willys have been doing, and they content them- selves with supplying their own agents and trade with a better and better vehicle each year at no advance in retail price, then—and then only— will they get onto a proper basis. Too many of them, Durant in particular, have dallied with Wall street. If they get right down to business and make good cars at stable prices, they can pay decent dividends on unwatered assets that will warrant conservatives in financing them. There is no need of big slumps, except, perhaps, in times of unlooked for depression that affects all industries. The best mak- ers can easily calculate from now on very close to the possible buyers on the whole, and forecasting from their own conditions and regular trade can come within 5 to 10 per cent. of the sales a year in advance. If they dis- count the possibilities that 5 or 10 per cent. and stay on the safe side, their own market will always remain firm and their franchise always in demand. The Reo has the right policy. So has the Marmon, the Winton, Dodge Bros. and some others. Too many volume crazy felows have catsed a premature saturation of the market. There is a point where volume ceases to reduce cost of production in pro- portion to the risk of even a slight over supply. To balance production with demand is the problem. It is never solved by the volume crazy pro- ducer. Sooner or later he runs up against the over production snag, and more often than not goes. broke. There never was and never will be a time when production does not over take demand. It is a natural law, that even my friend Henry has failed to change. Nor could he change it if he sold a good car for a dollar each. It will take a year or two for the automobile industry to find its true level. In the meantime, if I had an old car I’d trade it in on this slump. If I had no car and money enougn to buy a second-hand crock, I’d wait -six months and buy it on what will be a “second-hand slump” or buy a new “orphan” at about the same price. sy the time I had used this purchas2 to its profitable limit, it is my opinion that prices will more nearly represent real values. And I’m certain one will be more sure of a product backed by more solid concerns than now. Jj. Elmer. Prats, a Round and Round. “Paw,” asked little: Clarence Calli- pers, who has an inquiring mind, “what do congressmen go to Wash- ington for?” “To make speeches for the Con- gressional Record, my son,” replied his sage sire. : “What is the Congressional Record, Paw?” “A publication which exists for the sole purpose of printing congress- men’s speeches.” Fenton Davis & Boyle MICHIGAN a owe ; Main Telephones ) Citizens 4212 Chicago GRAND RAPIDS Detroit OUR POLICY is free from “jokers” and technical phrases. Live Agents Wanted. MICHIGAN AUTOMOBILE INSURANCE CoO. Grand Rapids, Mich. A Stock Company. es Bank Fixtures Tax Service For Sale Essentials mane ic ove ah poutine S OMETHING more than plate glass and bronze grill; three . . ‘ pay windows, and equipment for of- ordinary equipment is ficers’ quarters. Sufficient Tennessee necessary to render adequate Pink Marbie for base of fixtures and ‘ around lobby. Bargain if taken at and complete tax service. sei wea To install accounting THOMPSON SAVINGS BANK, systems with an eye to Hudson, Michigan. tax matters —to interpret daily trans- actions in relation to tax liability —to insure complete con- sideration of every possi- ble issue —to give to such issues the correct interpretations —and finally to prepare and file on time the actual tax return —all call for a service espec- ially organized and equipped. We believe we have such a service. Kent State Bank Main Office Ottawa Ave. Facing Monroe Grand Rapids, Mich. Cui - . - sine Surplus and Profit - $850,000 Resources 13 Million Dollars 345 Per Cent. Paid on Certificates of Deposit Do Your Banking by Mall Seidman & Seidman Accountants and Tax Consultants GRAND RAPIDS SAVINGS BANK BLDG. NEW YORK WASHINGTON ARK The Home for Savings Grand Rapids, Mich. United States Depositary Ay Fourth National Bank Savings Deposits Commercial Deposits 3 Per Cent Interest Pald on Savings Deposits Compounded Semi-Annually 3% Per Cent Interest Paid on Certificates of Deposit Left One Year = Capital Stock and Surplus $600,000 LAVANT Z. CALKIN, Vice President WM. H. ANDERSON, President J. CLINTON BISHOP, Cashier HARRY C. LUNDBERG, Ass’t Cashier ALVA T. EDISON, Ass’t Cashier MER EA REISE AOI UE IDE ANILINE RN ET Ao aoecntatoein asennad a asia SEL ERIE LUELLA ULE LT ARON » February 9, 1921 MEN OF MARK. Wm. E. Robb, Founder of Prosperous Insurance Company. William E. Robb was born about forty-five years ago on a farm about twelve miles North of Howell, near what is known as Deerfield Center. While a boy he worked on the farm in the summer and attended the dis- trict school in the winter. He gradu- ated from the Fenton Normal School and taught school for two terms. Then he matriculated in the Law De- partment of the University of Michi- gan and spent his vacations writing cyclone insurance for the State Mu- tual Cyclone Insurance Company. This company had been organized four years previous to the time Mr. Robb started to write and had only about 500 members. The first sum- mer he wrote he secured about 1,000 new members. The company then be- gan to grow rapidly and it was quite largely through Mr. Robb’s ability as an organizer that the company got its start. In 1903 Mr. Robb located in Howell in the practice of law, was elected Circuit Court Commissioner in 1906, Prosecuting Attorney for Livingston county in 1908 and re- elected in 1910. In the fall of 1914 Mr. Robb conceived the idea of a mu- tual association of automobile owners for protection against the usual haz- ards and risks consequent to the ownership of a motor vehicle. Au- tomobile insurance at that time was comparatively unknown except in the larger cities, because of the high pre- vailing rates of the stock companies. It was just at a time when medium priced automobiles were first becom- ing so popular and when the Citizens’ Mutual Automobile Insurance Com- pany was organized with a rate of only 25c per horsepower, the idea al- most immediately became very popu- lar and the company has had a splen- did and healthy growth. No more re- markable record has ever been made by a mutual insurance man than Mr. Robb has made in this matter. Mr. Robb, outside of his work as Secretary-Treasurer of the Citizens’ Mutual Automobile Insurance Com- pany and attorney, took a very active interest in the other institutions in the city of Howell. When William P. Van Winkle, President of the First State Savings Bank of Howell, died from injuries received in an unfor- tunate automobile accident late last MICHIGAN TRADESMAN summer, Mr. Robb was first elected to fill the vacancy on the Board of Directors and was recently elected President. Personally, Mr. Robb is one of the most companionable of men. He stands high in his community and is well liked by his associates and em- ployes. His energy is unbounded and his methods are so clean that no one has ever laid any charge of unfairness at his door. —_—__-~» .___— Contains Grand Articles. Bridgman, Feb. 3—We want to con- gratulate you on the wonderful paper you publish. We think it contains some of the grandest articles we have ever read for making better merchants morally as well in a business way, and your editorials in regard to union la- bor are fine. We believe in any or- ganization that will make better men and women, but we do not believe in organizations conducted along the in- famous lines of the labor unions. We have never had any experience with union labor in our little village and trust we may not have. We have been a subscriber of your excellent paper for nineteen years and we as- sure you it is a welcome visitor every week. While we are very busy, we always take time to read it and we would like to have the opportunity of meeting you and grasping your hand and if we should be in Grand Rapids any time we certainly will call on you. Chauncey & Baldwin. —_—__+-. Efficiency is but complete use of one’s time and talent; employ your time and your talent will develop it- self. The Grand Rapids Merchants Mutual Fire Insurance Co. STRICTLY MUTUAL Operated for benefit ot members only. Endorsed by The Michigan Retail Dry Goods Association. Issues policies in amounts up to $15,000. Associated with several million dollar companies. Offices: 319-320 Houseman Bldg. Grand Rapids, Michigan Bristol Insurance Agency “The Agency of Personal Service” Inspectors and State Agents for Mutual Companies We Represent the Following Companies, Allowing Dividends as Indicated: Minnesota Hardware Mutual__. 65% Michigan Shoe Dealers Mutual. 30% Wisconsin Hardware Mutual__. 60% lilinois Hardware Underwriters 60% Minnesota Implement Mutual__. 50% Druggists Indemnity Exchange 36% The Finnish Mutual Fire Ins. Co. 50% REMEMBER WE HANDLE THE BEST COMPANIES IN THE MUTUAL FIELD. These Companies are known for their financial strength, fair settlements, and prompt payment of losses. They always give you a square deal. WE CAN NOW SAVE ANY MERCHANT 50% ON HIS INSURANCE COST. Cc. N. BRISTOL, Manager A. T. MONSON, Secretary J. D. SUTHERLAND, Fieldman FREMONT, MICHIGAN Confidence and Good Will are the two great assets on which we have placed no figures. The confidence and good will, however, has been the one cause of building the company to its present size and financial strength. The officers of the company, through a policy of real service and economy of operation have made possible the excellent financial statement published in the Tradesman of Feb. 2 Safety, service and economy is our bid for your patronage. As we have never failed to show our policy holders a saving of less than 25 per cent. annually, you had better let this good company serve you the coming year at a saving of 30 per cent. Submit to us your insurance problems. They will be solved in your best interest. Michigan Shoe Dealers Mutual Fire Insurance Company Main Office: FREMONT, MICHIGAN ALBERT MURRAY Pres. GEORGE BODE, Sec’y WILLIAM A. WATTS President INSURANCE IN FORCE $85,000,000.00 © RANSOM E. OLDS Chairman of Board Mercuants Lire INSURANCE COMPANY Offices: 4th floor Michigan Trust Bldg—Grand Rapids, Michigan GREEN & MORRISON—Michigan State Agents Preferred Risks! Small Losses! Efficient Management! : enables us to declare a 0% Dividend For Year 1921 100% Protection and 30% Dividend, both for same money you are paying to a stock company for a policy that may be haggled over in case of loss. Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Sec’y NR ce aT 16 LINKED WITH LINCOLN. Canadian Sentiment in Harmony With Great Emancipator. Written for the Tradesman. There lies close at hand as I write this a faded copy of a weekly news- paper published in a Canadian town in the days when Lincoln had almost saved the Union. It is the Western Weekly Reformer, published at Chat- ham, Canada West (as Ontario was then known) and this particular is- sue bears date November 17, 1864. Within the previous three weeks, Abraham Lincoln had just been re- elected for his second term. His op- ponent was General George Brinton McClellan, popularly known as “Lit- tle Mac’’—a great organizer, but, if posterity has judged him right, a very unlucky commander in the field. “Lit- tle Mac” was popular with his soldiers in spite of his early disasters; and there was a time, after he had been command, when a popular song, Back Our Old Commander,” caught up by the relieved of his “Give Us Northern troops, seemed to threaten widespread mutiny. In this tattered, yellowed old paper there is a brief editorial comment on the outcome of the presidential elec- tion—or rather, a fairly lengthy com- ment, abbreviated for posterity by the fact that a corner of the editorial page has been frayed or torn so as to make the aged print illegible. In the broken opening paragraphs the phrase “armed rebellion” indicates pretty clearly where the bygone edi- tor’s sympathies lay in the great struggle. And the editorial proceeds: In 1860, Lincoln had, in the states which have voted at both elections, 161 electoral votes against 47; now he bas 213 to 31. Then he was im a le i itv of 133,704; y he popular minority of 133,704; now he has a popular majority of nearly 400,- 000, making a difference of up- wards of half a million votes more for him at this election than the last! Then the Democrats carried eight of the above states; now only three. Could anything show more clearly the resolution of the American people to maintain the integrity of the Union and to abolish slavery, these being the two great questions at isue? There is another paragraph. I feel as though I should apologize for quoting it to American readers, for, like the serpent, it has a sting—per- haps an unintentional one—in its tail. The concluding words seem to have represented a typical British attitude toward America, in the light of what was to Britishers the anomaly of a free republic maintaining an institu- tion such as slavery. ' The editorial proceeds: It is announced, doubtless upon au- thority, that President Lincoln is pre- paring his message and that the chief point in it will be a recommendation to abolish slavery in the United States everywhere and forever. Maryland has set the example of the only true way of doing this, namely, “Immedi- ate, absolute, uncompensated emanci- pation.” Should this measure be ac- complished, and the election returns indicate that the required two-thirds majority will be obtained for it in Congress, it will be worth all the war has cost, and American freedom will no longer be the scoff of the world. But throughout that old paper there rings the insistent, resounding note of championship of and sympathy with That feeling throughout Lincoln and the North. was dominant Canada; and the attitude then taken has never MICHIGAN TRADESMAN been abandoned. There has grown in course of years a recognition of the fine chivalry of the typical Southern gentleman, of the sincere devotion and tremendous sacrifice of the Southerners for the cause of the Con- federacy, of the brilliant and masterly generalship of Lee, and of the high courage of the brave men who fought under the Stars and Bars. But. all this growing Canadian recognition of what was best and finest in the championship of the lost cause has not dimmed for one moment or les- sened in the least the historic sym- pathy of Canadians for Lincoln and the North, or their deep and sincere conviction that the maintenance of the Union was for the good, not. merely of America, but of all man- kind. This same town of Chatham where that bygone weekly, now faded and yellow, was published more than half a century ago, had what modern peo- ple would term a “close up” of the slavery question. For Chatham was in the years before the war one of the Canadian terminals of the famous underground railroad.” In the sur- rounding country the white friends of the runaway slaves, and the lead- themselves, were planning a great future for the emancipated negroes. ers among the slaves, There was a time when Chatham itself was _ per- haps one-third colored, and when the negro vote was a powerful factor in Indeed little more than twenty-five years ago, municipal and other elections. although the colored population had dwindled sadly, a negro still sat in the town council. Outside Chatham, in the 50’s, town- sites long since forgotten except by the antiquarian were laid out for the incoming population of runaway blacks. On the shores of Lake Erie, not far from the present Rondeau Harbor, was the town plat of Shrews- bury, some of whose deserted build- ings can still be seen, while here and there a lingering descendant of early slave population still lives and tills his few acres. A little nearer Chat- ham is the hamlet of North where there is still a substantial set- 3uxton, tlement of colored folks, many of whom are very successful farmers, and one of whom for years occupied a seat in the township council, his real abilities winning him substantial sup- Some distance North of Chatham a town of “New out, and its site, with streets that port from his white neighbors. Kentucky” was once laid were never, built up, is still shown on old maps. A great figure in those days was Reverend William King, “the friend whose tomb is to be seen in Cemetery at Chatham. A white man, he devoted his life to the colored people, helped of the slave,” Maple Leaf them to freedom, helped them to es- tablish themselves; and it was he who laid out the site of Buxton, previous- ly mentioned, the one surviving color- ed settlement of any importance in the district. Another, and a more widely known historic figure, is also associated with Chatham in the days before the Civil War. There stands almost in the heart of the present city, just East of the Canadian Pacific Railroad station, a brick house, painted red, whose present occupant is the keeper of the C. P. R. watch tower. Originally, be- fore the railroad went through, this house was a palatial four-tenement building. When the C. P. R. was con- structed some thirty years ago, the house was reduced to a two-tenement building to make way for the rail- road. Now it is used as a single In this old brick house, when it was new and magnificent, John Brown—Osawatomie Brown—is reputed, in the year 1858, to have laid the plans for his raid on Harper’s Ferry. Just what transpired at that long- distant conference between the fiery emancipator and his colored follow- residence. ers in Chatham has been long since forgotten, but it is a historic cer- tainty that a very important meeting was held there. The house was owned by Eli Holton, a prominent man among the escaped slaves. Hol- ton was present, so was Isaac Hol- den, another leader of his race, both big, upstanding men of more than or- dinary mental capacity. E. C. Cooper, a man named Harris, and_ several others met Brown and, it is presumed, discussed the plans for the rising of the slaves—a rising that ended in 2 John Brown and several of his fellow-raid- fiasco, and the hanging of ers. The North—-the thinking and rea- soning element still dominant in the North—saw at once the folly of the attempt. Abraham Lincoln himself publicly deprecated it, in his Cooper Institute speech of February 27, 1860: John Brown’s effort was peculiar. It was not a slave insurrection. It was an attempt by white men to get up a revolt among slaves, in which the slaves refused to participate. In fact, it was so absurd that the slaves, with all their ignorance, saw plainly enough it could not succeed. That affair, in its philosophy, corresponds with the many attempts related in history, at the assassination of kings and emperors. An enthusiast broods over the oppression of a people until he fancies himself commissioned by Heaven to liberate them. He ven- tures the attempt, which ends in little else than his own execution. Orsini’s attempt on Louis Napoleon and John 3rown’s attempt at Harper’s Ferry were, in their philosophy, precisely the same. Within little more than a year of that sane and moderate utterance, Lincoln was President, and girding his loins for his great work of saving the Union in the fast-approaching struggle. And it is doubtful if any- thing did so much to precipitate the struggle as that ill-planned, hopeless raid of a few enthusiasts, the initial idea of which was hatched in that brick tenement in Chatham. Canada has another link with Lin- coln. Upwards of 100,000 young Can- adians, it is claimed, were soldiers in the Union forces. To the young men of that day, the great struggle repre- sented for some a chance to seek ad- venture, for others a duty to human- ity. Many of these young Canadians found unknown graves in the battle- fields of the Civil War. Many of them who survived later became American citizens, and some lived to see their grandsons march away in the olive-drab of the A. E. F. Quite a few returned to Canada after the great struggle; and here and there are February 9, 1921 still a few gray, bent old men who wore the Union blue in Lincoln’s day, lingering pensioners of the Great Re- public he died to save. The sons of those gray veterans in their young manhood saw the North and the South march shoulder to shoulder for the liberation of Cuba; their grandsons saw the Union, one and indivisible, marching shoulder to shoulder with Britain to safeguard the liberties of the world. Victor Lauriston. —_+-+ Remarkable Local Tribute to Lincoln. Grand Rapids enjoys the reputation of having paid one of the finest tributes to Lincoln of any city in the country. It was in the form of an editorial in the old Grand Rapids Eagle, dashed off on the spur of the moment by Louis J. Bates, who was then editorial writer on that news- paper. Mr. Bates was subsequently editorial writer on the Detroit Post and spent some years at Petoskey where he edited a weekly newspaper. He subsequently went West, where he died a few years ago. His memor- ial of the Great Emancipator is given a prominent position in the Lincoln department of the Congressional Library at Washington. It is as fol- lows: The wine of life is spilled; the royal cup of fine gold is broken. Domestic faction, with horrible instruction, has taught the Nation the utter malignity of secession. Treason has done its worst and on our noblest. The bloody dagger’s point has touched the Na- tion’s soul, with poison in its wound, to carry grief, horror and consterna- tion through all our veins; and, as the numbness of the shock wears off and healing begins, it will wake a fever of fury whose end and effect none can foretell. The times are dark again. Sudden and disastrous eclipse has rushed up- on the morning of peace and returning fraternity, but a moment since with- out a cloud upon its glory or a chill in its breath of balm. All is again uncertainty; state policy and chance, government and faction, law and anarchy, freedom and slavery, battle and truce, revenge and mercy, order and chaos jostle each other in the dark and no man can now see whither the majestic ship of state (whose cable has been cut in the night by an assassin’s knife) is drifting; whether out of this event shall come evil or good to the Nation and the world; whether we shall again moor in the haven of peace and union or have but opened the harbor to be mocked with our last glimpse of Na- tional brotherhood. The President is dead—the greatest, purest, kindest soul Heaven and man ‘ever conspired to crown with public honors— the safest, surest, truest friend, leader and reflex of the peo- ple. Great beyond the times, he was at once the grandest hero of history and the kindest and commonest of the ordinary crowd of men. His last act was a benediction. Rather than dis- appoint the populace, who expected his presence at the theater, he went to his death, although both himself and his wife were ill; thus falling a sacrifice in this little, this homely, this common and natural act, which his death has gilded with immortality. He was of the common people; he died, in a sense, for the common peo- ple. He was the pattern of the com- mon people and the ripe fruit of American democracy; at the same time the unchallenged peer of history and the certain master and top of living greatness. Heaven’s evident and commissioned instrument, he was crowned with success and with im- mortality in the same week. February 9, 1921 MICHIGAN TRADESMAN 17 | Here’s a big message from Hanes! A new Hanes Athletic Union Suit made to outlast them all! om Peres Largeroomy arm. holes, faced wiih tape. Full Cut ATHLETIC UNION SUITS Hanes trademark this spring goes on a new Hanes line—Athletic Union Suits made the Hanes way from standard pajama check 72 x 80. Extra quality points of being full cut, care in making, reinforce- ments, accurate sizes and quality of pearl buttons : sewed on to stay, we tell you Hanes Athletic Union } Suits exceed in value any similar garment anywhere near the price. Read these features: FULL Cilt all over to allow free sway of arms, legs and body. ACCURATE I cs tye cmnceees tans size 40—he gets size 40! ARMHOLES iringtn durability and. comfort.” This gives a flat surface which prevents the armhole curling. NECK reinforced with nainsook. Hanes Athletic Union Suits are also made up with taped neck and with “V” shaped a Hanes Athletic Union Suits are offered to the trade as the best example of common-sense, fair- i _ Special priced summer underwear we have ever seen! In ' reinforcement. Wide, full length knees. neck. CLOSED CROTC that stays closed. Crotch lap button sewed on four thicknesses of material instead of two assuring longer service. WEBBING eee ey ererenteed a threndctntinwe, ' bing (instead of single thread) Or iaee. which gives more strength and more elasticity. Specially sewed to We guarantee Hanes arment to prevent ripping where the greatest strain comes. Underwear absolutely— every thread, stitch and REINFORCEMENTS at every strain point,guar- button. We guarantee to anteeing against seamrips. return your money or give you a new garment EA UTTON of best quality throughout if any seam breaks. P RL B S cis ce fue ees & oe - “¢ ale Each Hanes To be soid tor The Hanes Labels garment bears a oe bia : = See : Hanes label, a duplicate of the trade a oo: ¢ 4 yy r} : S . pera grant eae are here, either in red, blue or yellow. e Hanes if g> j # E : : : blue label on Men’s Shirts and Drawers means pce U t per Union . ait eens mye eens cpa verpereytescea tema: Be aS! eee nee 10-lb. weight; the b’u2 Jabe! on Men’s Double ee Carded Union Suits (new weight) means 13-lb. weight; the biue Jabe! appears on Boys’ Double : Carded Union Suits. The yellow label on Men’s Send your jobber word you want to combed yarn, silk trimmed Union Suits means . . the new 10-lb. weight. The red Jabel appears on see these new Hanes Athletic Union the new full cut Athletic Union Suits. The red ‘ , label on Men’s Shirts and Drawers means 11-Ib. Suits. If he hasn’t stocked them yet, he weight; the red IJabel on Men’s Double Carded Union Suits means 16-lb. weight. can get them for you. SAT | P. H. HANES KNITTING CO., Winston-Salem, N. C. YE ' é wil Very adh New York Office Agents for Export ‘ ‘ 366 Broadway Amory, Browne & Co., 62 Worth St., New York Guaranteed 2- Crotch lap thread elastic bution sewed eeuy turelms You LL want Xo sell Hanes Wanlir Wught Underwunar nok fall! rrr vent ripping. of two. (ese ARPS Ar CERIN na ~ : ees 18 saienieniiieiabmnnbsianidinannt adalsasisiernanaacatesia. sears abuses saldkocee x be MICHIGAN TRADESMAN February 9, 1921 NOT SO POOR AS PAINTED Sidelights on Home Life of Lincoln Family. Within the past few months some one has commented on the fact that the poverty of the Lincoln household has been greatly exaggerated, that Andrew Jackson, Andrew Johnson and another President endured lives of far greater poverty than did Abra- ham Lincoln. Dr. Graham, the Lincoln authority, bears evidence that the descriptions of squalor and wretchedness of the Lincoln home have been overdrawn and declares emphatically that “it is all nonsense about Tom Lincoln keep- ing his wife in an open shed in the winter. The Lincolns had a cow and a calf, milk and butter, home-woven kiverlids, big and little pots, a loom and a wheel. Tom Lincoln was a man and took care of his wife” Everybody in the neighborhood re- membered the marriage of Thomas Lincoln and Nancy Hanks, the pa- rents of Abraham Lincoln, which was celebrated in the boisterous style of 100 years ago and was followed by an infare given by the bride’s guar- dian. According to Dr. Graham, only girls with money had guardians ap- pointed by the court. So we know Nancy Hanks was a woman of some importance. “Tl saw Nancy Hanks, said Or. Graham, “on her wedding day, a fresh-looking girl near twenty. We had bear meat, venison, wild turkey and ducks; eggs, wild and tame; maple sugar, syrup in big gourds, peach-and-honey, a sheep that the two families barbecued whole over coals of wood and a race for the whisky botle.” After this description of luxurious food and drinks we who live in these days-will not feel disposed to pity the poor Lincolns! The young couple set- tled down in a log cabin, to be sure, but as their neighbors lived in simi- lar cabins, they did not lose prestige by this manner of living. Little is known of Thomas Lincoln, but there is proof that his credit was eood, for the descendants of two of the early shopkeepers still remember seeing on their grandfather’s account books standing items charged to T. Lincoln, and among them was no less thah« I have heard it said that a floor manager or department head ought to be somewhat pompous. I don’t be- lieve it. I believe the friendly atti- tude always does more to help the business. MICHIGAN TRADESMAN BLUFF AND BLUSTER. Pay No More Attention To Peerless Threats. A Northern Michigan merchant re- cently received the following letter from Peerless Talking Machine Co., which he sent on to the Tradesman for advice in the premises: Chicago, Jan. 28—We have your letter of recent date, advising that matters were somewhat misrepresent- ed by our agent with reference to the two Peerless Cabinet Talking Ma- chines which you ordered from us September 24, 1920. You do not advise, however, in what manner matters were misrepre- sented and we are at a loss to know on what you base your claim of mis- representation. We hold your contract dated Sep- tember 24, 1920, bearing your signa- ture, copy of which we enclose here- with, and cannot see where there could be any misrepresentations, as the terms on which these machines were ordered are clearly set forth in the contract, part of which we quote herewith: “T hereby acknowledge the receipt of the delivery to me of two Sample Cabinet Peerless Talking Machines, from the Peerless Talking Machine Co., for which I agree to pay to Peer- less Talking Machine Co. or order, at Chicago, Ill., the sum of Three Hun- dred Fifteen Dollars on demand. “And to secure the payment of said amount I hereby authorize irrevoc- ably, any attorney of any court of record to appear for me in such court or in any court of justice of the peace in term time or vacation in any of the states or territories, at any time hereafter, and confess a judg- ment without process, in favor of the holder of this instrument for such amount as may appear to be unpaid thereon, together with costs and $25 attorney’s fees, and to waive and re- lease all errors which may intervene in any such proceedings, and con- sent to immediate execution upon such judgment, hereby ratifying and confirming all that my said attorney may do by virtue hereof.” This contract is in writing under seal, and certificate of agency mailed to you September 27, 1920, and on October 13 tollowing, the two ma chines were shipped you according to contract. These machines are your property and we shall expect you to pay for them according to your agreement. We have no further interest in these two machines and should you decide to ship them back to us we will not accept them and they will remain in the hands of the express company at your risk and expense and we will proceed to enforce collection of pay- ment of your account, starting suit, if necessary, through local attorney in 3enzonia. You will observe that your contract provides that in the event that it is necessary to start suit to enforce pay- ment of this account there will be charged you, in addition to court costs, $25 attorney’s fees. This contract has been tried out in the courts of Michigan and while we do not go to court except as a last resort, we are prepared to do so, knowing as we do our rights under your contract. We suggest that, in order to save yourselves additional expense in this matter you confer with your attorney and be properly advised in this matter. Peerless Talking Machine Co. By |. C. Howard. The Tradesman replied to its cor respondent as follows: Grand Rapids, Feb. +—I would ad- vise you to write the Peerless Talk ing Machine Co. as follows: I am perfectly willing to try con- clusions with you on your so-called order or note in any court of com- petent jurisdiction in this State. I do not believe any jury in even 19 justice court will give you a verdict on an order that hears evidence of crookedness on its face; certainly any circuit court judge will throw you out of court, basing his action on two de- cisions of the Michigan Supreme Court, in which such so-called notes as yours are held invalid. You cannot start proceedings too quickly to suit me, because I have your measure and will undertake to see that you furnish security for costs which will be ample to meet my ex- penses in the matter. Your threat re- garding the $25 attorney fee is a joke which no one but a fool or a knave would indulge in. I advise you to consult an attorney before making any such cracks at any Michigan mer- chant who has the opinion of one of the best attorneys in the State that your entire propaganda is fraudulent on its face and that your documents are not in accord with the laws of Michigan, the decisions of our highest courts or common every day honesty. You need have no fear that I will mndertake to re-ship your junk to you. It is here, subject to your order, whenever you return me the docu- ment I signed under fraudulent repre- sentations and send me draft for $5 to cover the cost of packing and ship- ping. You have done this in several cases. You can do the same by me— or you can sue the account on my assurance that you will have the pleasure of going way around the ring to the court cf last resort if your money and nerve hold out that long. I think this sort of a letter will re sult in vour receiving a draft for $5, the same as they sent to E, A. Webb, the Casnovia drugetst. I do not think they dare sue you, but if they do write me at once and | will tell you how to detend the case. Do not bother to retain an at- torney until suit is actually started. Pay no attention to threats or bluffs because you have right on your side Or +} t] ' xT and your legal position is unassail- able. E. A, stowe trade is worth building up. The Grocer Who Features Instant Postum supplies a need to his trade which is sure to make for him a continuous and good profit. Many former coffee drinkers now drink Postum for reasons of health or economy. Sale guaranteed, profit sure, demand increasing. Keep well stocked with Postum. “There’s a Reason” Made by Postum Cereal Co., Inc., Battle Creek, Mich. This i less nh imal lineal Saadeh cab alicia esata Sonnet knee ih tele vLabhsnns Slain cle ahd cok ee cages ER ake RS hoe ge ae kn cm THE MAGNET THAT > WAR DEPARTMENT CANNED A vital principle of sound merchandising is to attract S customers to your store! Merchants all over the country are realizing the po- ' tency of War Department Canned Corned Beef and Corned Beef Hash as a magnetic attraction; not only to the department in which these wholesome, guaran- teed pure meats are sold, but also to other depart- ments of their establishment. 7 Are you a delinquent? Have you allowed this big at- _ ae traction to remain dormant? Wake up! Get out of $ your lethargy and order at once; if you haven't already a done so! \ The women folks everywhere are demanding a ao these nourishing meats. They know they can save money buying them; they know you can make a legitimate profit by doing so, and are asking for names. WHAT IS THE . ANSWER? a SEND YOUR ORDERS TO NEAREST DEPOT QUARTERMASTERS AT:— 7 Brooklyn, N. Y., 59th St. & First Ave. San Antonio, Texas. . Boston, Army Supply Base. Atlanta, Ga., Trans. 8ldg. Chicago, 1819 W. 39th St. San Francisco, Calif. | ¢ ) SURPLUS PROPERTY BRANCH Wf : Y mh Office of the Quartermaster General, Munitions Building, Washington, D. C. , Yn PSUY WAR DEPARTMENT ’ 4 / Buy it by the Carload~TFreight prepaid ATTRACTS ____ The Pullman authorities seem con- tented with their present berths—they have refused a cut in wages. geral aimed at Abe Lincoln. MICHIGAN TRADESMAN VOTING FOR LINCOLN. Only Two Votes Cast Against the Great Emancipator. Written for the Tradesman. I never saw Abraham Lincoln. As a soldier of the Army of the Cumber- land, I have only a boy’s memory of the great Chief and Commander whom I trusted and under whom I served. When Abraham Lincoln was renom- inated for President on a pledge to continue the war to a eomplete vic- tory, his opponent, George B. Mc- Clellan, was pledged to bring about a complete surrender to the South and to disband the armies of the Union. The seceding states were to go their way and every confederate soldier who was true to his ‘state earnestly believed every soldier of the Union would slink away to his Northern home like a whipped dog, and no longer would there be a United States. My regiment at its organization numbered more than one thousand men. Two years of campaigns and battles had reduced it to about three hundred present for duty when it took its place in the army -and marched away from Chattanooga— “The campaign of one hundred bat- ties in one hundred days.” While the strife of the batles echoed in the mountains and valleys the two great political parties of the North were holding their National conventions. In the three months that followed the nominations, there was fo time when the two contending armies were out of touch. Long lines of men in gray waving the stars and bars of the confederacy were met by lines of equally brave men with the stars and stripes. The air was full of the din of battle, the valleys and_ hillsides strewn with dead and wounded, and yet there was a touch of comradship that lingered in the blood of these men. It may be that they could not forget that they were all Americans. Nobody could tell just how it came about, but all those bitter days when the sun went down, by common con- sent the firing ceased. With the sup- per of hardtack, bacon and coffee out of the way and the coming of the stars, the brigade bands and the scores of glee clubs, banished the thoughts of battle hours. Then the Johnnie came out of his skirmish pit or to the top of his breastworks, filled his cob pipe and set up a cheer for McClellan. If he had a song it was a bit dog- He al- ways met his match from the Union lines, where cheers and songs for Father Abraham filled the air down sixty miles of battle line. On one such evening when the lines were close up, taps had sounded and the tired yank was about to wrap his blanket about his body for a sleep on the ground, there came a belated call in plaintive tone: “Say, Yanks, if we-uns had you-uns music and you- uns flag, we-uns would lick hell out of you-uns at sun-up.” They had neither the music, the flag nor Father Abraham. Therefore, they did not lick hell out of us at sun-up. As the summer went by, Atlanta fell- to Sherman’s army. Then that won- derful leader of men, the Confederate cavalryman, General Forrest, with an army of horsemen, succeeded in cut- ting off the supplies from our armies in Georgia. Some of the regiments that had fought a hundred battles in a hundred days were rushed West again. It was a long road and a long story that leads through Alabama and to the banks of the Mississippi; days, weeks and months of scant food, worn-out clothing and nearly every night some comrade was left under the stars in his last bivouac. Finally, ragged and nearly barefoot, our regi- ment made camp one night in the foothills of the Cumberland, near the Georgia state line. The day had been one to give the most cheerful man the blues. Cold East winds with splashes of rain, the trees dripping with water. Corn from the fields of poverty-stricken mountain side farms, for the confederates had foraged the country for two years, was almost our only food. Into the midst of this gloom came a courier with informa- tion that there would be a commis- sion from Michigan in Rome, Georgia, the next day to receive the votes of all Michigan soldiers in that district. Orders went out to company com- manders to march at 5 o’clock next morning. Rain was still dripping from the trees as we hit the trail for a thirty-five mile hike over a road little better than a mountain trail. 3ut after a few miles we were out of the beaten track of the forager—one lone regiment in an unexplored coun- try, with no one to dispute the way. How good those primitive homes with smoke curling out of the mud and stone chimneys did look to us! The roadsides were lined with walnut trees, the woods red with ripe per- simmons and wild grapes were hang- ing in clusters on thev ines at every brookside. Women and_ children came out for their fist sight of a yan- kee soldier. From one mother in homespun dress came the greeting, “T didn’t know there was so many of God’s creeters in all the world.” Who can interpret the thoughts of our boys that day as they dogedly tramped mile after mile in rain-soaked clothing, blistered feet and with heavy loads of cartridges, for everyone car- ried ammunition for a battle? That march was not por pay, for they had not met up with a paymaster in six months and didn’t care if they ever did again. The destiny of the Ameri- can continent seemed in the keeping of that struggling line, every man do- ing his best to keep the faith. They were going to vote, many for the first time. Not half of them were twenty- one years old, but all could vote. It had been the rule all that summer to march sixty minutes and rest ten. If a bedraggled tramp took a tumble in one of the many water courses, he squared himself with a “We are com- ing, Father Abraham.” At times it would seem that Old Man Gloom was in command of the regiment. Then above the splash of many feet, the growls and muttered curses, some in- spired voice would break loose and “John Brown’s Body” went marching on. Before the first line of the grand old song was in the air a hundred voices joined in and if there was a sign of letting up, some choir leader would yell, “Sing, damn you, sing.” At one ten minute rest along to- February 9, 1921 wards night, some fellow. started, “Molly, put the kettle on and we’ll all have tea” and every man took up the tune and so the miles were short- ened. At 8 o’clock that night, in the out- skirts of the little city of Rome, they cast their votes. In single file, with muskets at a trail, they passed in front of two wall tents. On a table in the first one were two piles of printed ballots, one reading “Abraham Lin- coln” and the other “George B. Mc- Clellan.”. The ballot selected was dropped into a cracker box in the second tent. And the purpose of the thirty-five mile tramp was fulfilled. Camp was made for the night in a bit of woods near by. Dozens of fires were soon blazing and pup tents were springing up in the shadows. Then the bugler sounded the assembly and announced the result of the vote. Two hundred and eleven for Lincoln and two for McClellan! The fate of the Nation had been decided. Men danced, cried, hugged and kissed each other. Some of them had a few drops of applejack in their canteens saved for a battle field emergency and felt the time had come to use it. After a bit of this canteen enthusiasm some put fresh cartridges in their guns and went about hunting for the two traitors who had disgraced the regi- ment. Not until Christmas day did they get the official news that Lincoln had been elected. Many of the men who voted that night were then sleep- ing under the leaves in Georgia, and others had finished their “march to the sea.” Twenty years after the war ended, one of these soldiers confessed to his Captain that because he was lonely, homesick and longed to. see_ his mother, he had voted for McClellan, because he thought McClellan’s elec- tion would end the war. I am wondering how many people in the great gatherings in Lincoln’s memory give a thought to the men of the army and the memories they may be treasuring of Lincoln and of those civil war days! Charles E. Belknap. >> Lincoln on Law and Order. Let every American, every lover oi liberty, every well wisher to his pos- terity, swear by the blood of the Revolution never to violate in the least particular the laws of the country and never to tolerate their violation.* * * Let every man remember that to vio- late the law is to trample on the blood of his own father, and to tear the charter of his own and his children’s liberty. Let reverence for the laws be breathed by every American mother to the lisping babe that prattles on her lap; let it be taught in schools, in seminaries and in colleges; let it be written in primers, spelling books and in almanacs; let it be preached from the pulpit, proclaimed in legislative halls, and enforced in courts of justice. And, in short, let it become the politi- cal religion of the Nation, and let the old and the young, the rich and the poor, the grave and the gay of all sexes and tongues and colors and conditions sacrifice unceasingly upon its altars. Abraham Lincoln. i CREAR ARE ef~ to N February 9, 1921 MICHIGAN TRADESMAN (a Ueto Sania idl NCEA ce ERR? e oe The accepted Collar Styles of 300 ycars ago, as illustrated by the Master Craftsman— Rembrandt. BEACH FARNSWORTH ROBERTS Fashionable Soft Collar Models of Today are SLIDEWEL - and Boaux I SLIDEWEL Made by Troy’s Master Cisfiosion These illustrations show the sixteen EXCLUSIVE MODELS upon which these lines are built. They feature extensively many new LOW models that are oe so popular. Each collar shown is made in different fabrics anc grades to retail from 25 cents to 50 cents. The Salesmen of some 400 Leading Wholesalers who fur- nish SLIDEWELL IMMEDIATE DELIVERY SERVICE are now showing these models for Spring Delivery. HALL, HARTWELL & CO., Troy, N. Y. Makers of HALLMARK SHIRTS and HALLMARK ATHLETIC UNDERWEAR PRESTON MERWIN UNDERWOOD TRADESMAN February 9, 1921 26 MICHIGAN & ’ = : Te Y Y 22" prY GOODS, = s (es = ’ : = 5 Pte ee : . FAN § 4 ze Yi =p SL has Wa) = oe : h Michigan Retail Dry Goods Association. President—J. W. Knapp, Lansing. First Vice-President—J. C. Toeller. Battle Creek. Second Vice-President—J. Port Huron. Secretary - Treasurer — W. oO. Kalamazoo. B. Sperry, Jones, First Series of Group Meetings Very Successful. : Lansing, Feb. 7—So many of our members attended the group meetings during the last two weeks of January that it hardly seems necessary to give a very detailed report of what hap- pened at those meetings, as those who did not attend will learn, by conferring with their neighbors, regarding the benefits derived. As stated in a for- mer bulletin, we were obliged to aban- don the Traverse City meeting. Each of the six meetings were at- tended by from thirty-five to forty- five active and aggressive members of the Association. Some of our direc- tors attended two or three of the meetings each. Our President, Mr. Knapp, took an active part in tour of the meetings and Mr. Toeller in three of them. Mr. Cutler, Mr. Sperry and Mr. Mihlethaler were present at two meetings. The address given by Mr. Knapp was sound and very helpful, prepared with a good deal of labor and thought, and was appreciated by many of the members who were present. Mr. Mills, who attended two of the meet- ings and appeared on the program, had just returned from New York and Washington filled with up-to-date ideas regarding prices and legislation. His part of the program was instruc- tive and thoroughly enjoyed. Miss Florence M. Crowe, of Battle Creek, who attended three of the meetings, contributed very substan- tially to the program. At Jackson an evening meeting was held that she might meet fifty or sixty of the sales ladies from the Jackson stores. There are three or four Prince graduates in this State whose services could be secured for stores in some of our larger cities. It is my opinion and advice that the merchants in the larger towns should invite one of these ladies to spend a day or two in their town addressing meetings of sales people. The address on the Menace of Can- celation by J. H. Grant, of Battle Creek, at Jackson was very much ap- preciated. A. L. Davenport, of Burn- ham, Stoepel Co., Detroit, attended four of the meetings and was supplied with a splendid lot of material for a very instructive lecture. The Associa- tion owes Mr. Davenport a vote of thanks and a real gratitude for his services in this respect. In the near future an announcement will be made of the group meetings which will be held in May. -A de- cision was reached in most districts where the next meeting would be held but in one or two cases the decision was left to the President and Manager of the Association. The semi-annual convention will be held at Detroit March 16 and 17 at the Board of Commerce rooms, cor- ner Wayne and Lafayette. The pro- gram is nearly completed and will be finished immediately after our Presi- dent, Mr. Knapp, returns from the Na- tional convention in New York next week. Our Michigan convention is going to be a record breaker and no one of our members can afford to stay away. As our members are aware, the Michigan Legislature is in session. The Governor, Lieutenant Governor and Speaker of the House of Repre- sentatives are able men and are work- ing harmoniously together. There seems to be a disposition on the part of all concerned to enact conservative legislation, look after the State in- stitutions, close up the business and adjourn. So far as I can observe by a careful perusal of the Journal, little if any freak legislation has been pro- posed or presented for consideration. A resolution of the Legislature em- powers each Senator and Representa- tive of the House to have mailed to certain of their friends copies of the Senate and House Journals. I wish that every member of our organization would write to his Senator or Repre- sentative and request that your name be placed on the mailing list for copies of the Journal. I also further request that when you receive them, read carefully the titles of the bills that are introduced. When you ob- serve that a bill has been introduced that refers to some subject in which the retailers’ interests are involved, write at once to your member asking him to send you a copy of the bill, calling his attention to it by the original number and the file number. After you have read the bill through carefully and you find that it contains provisions that are beneficial to the retailers—or, on the contrary, pro- visions that are detrimental to the re- tailers—please notify me at once and I will give prompt attention to the question which you raise and will in- terview the members of the committee to which the bill is referred. This is a very important matter and I urge it upon you in all earnestness. You will be benefitted by keeping track of what is going on in the Leg- islature. Incidentally, you will learn some things that you have heretofore been unfamiliar with, and at the sime time place me and the officers of the Association in a position to be of ser- vice to you. Jason E. Hammond, Manager Michigan Retail Dry Goods Association. —_—__+- > The Spirit of America. St. Paul, Minn., Feb. 5—This coun- try is founded on the belief that civil and religious liberty, freedom of press and of schools are absolutely essential to our form of government. Regardless of race, color, creed or birthplace,- those of our people who thus believe are Americans; those who do not thus believe, are not and cannot be -Americans. +s While welcoming developments in our principles we will not tolerate underhanded attempts to change them. “American” stands for certain be- liefs. These lost, the very meaning of “American” is destroyed. For those who have not the spirit of freedom in their own souls, will not grant it to others. : This is “The Spirit of America.” You must live it. J. W. Hamilton. ————~»++ > A Definition of Business. Legitimate trade consists in selling goods at the lowest profitable price to people who want such goods and can afford to pay for them with rea- sonable promptness. Any departure from either end of this starts trouble. ; Items From the Cloverland of Michi- gan. Sault Ste. Marie, Feb. 8—W. J. Bell, the veteran photographer of the Soo, has announced his intention of retiring from business. He has been engaged in the photograph business for the past 37 years and has been very suc- cessful. He has also been interested in various other enterprises in the up-building of the city. Mr. Bell has not yet stated what his plans for the future are, but he expects to go into some other business which will re- quire the greater part of his time. Alf, Richards, the well-known ice king, has completed the filling of his various ice houses and from all ac- counts there will be no ice famine to fear next summer. R. W. Cowan, of Cowan & Hunt, left last week on a purchasing trip to New York. Mr. Cowan is optimistic for the future and is figuring on an unusually large year in the dry goods and shoe department and will be ready for the spring rush. ~ The many friends of W. E. Tapert, formerly of Bay City, will regret to learn of his passing away last Tues- day at the home of his son, W. G. Tapert, of this city with whom he had made his home for the past two years. The deceased was 78 years of age. He spent fifty years of his life in the meat business at Bay City prior to retiring. Mr. Tapert, one of the early pioneers of Bay City, was a successful merchant and a highly respected citi- zen. The bereaved family have the sympathy of a large circle of friends throughout the State. Interment was made in Bay City on Thursday, Feb. Caliguri & Porcaro have opened a grocery and meat market in the build- ing formerly occupied by the Moher Meat & Provision Co., at the corner of Portage avenue and Sova street, which has been closed for several months. The new proprietors come highly recommended and will, un- doubtedly, make a success of the new venture. William G. Tapert. PATENT OFFICE “The Economy Garment” Michigan Motor Garment Co. Greenville, Mich. 6 Factories—9 Branches We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misess and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. About 60 dozen only for this week. Act quick. Daniel T. We are caught up again on those Men’s Fine Corded Madras Dress Shirts @ . $13.50 per dozen Don’t lose out. atton & Company GRAND RAPIDS 59-63 Market Ave. North The Men’s Furnishing Goods House of Michigan Handsome assortment of patterns. We Write for samples. SHE Curtain Materials Now is the opportune time to buy Curtain Materials at unusually low prices—ranging from 7!%c to 65c yard. These are numbers of unusual merit. result from the use of these items as leaders. lig Large sales Quality Merchandise—Right Prices—Prompt Service WHOLESALE DRY GOODS HUNT Pa I LENTUTUEGRLETYERGRLRETEAUEUTSRERGGUGGRGEUROGRADERUGOOREAUUL TYROS EAU aca anon NRE Paul Steketee & Sons TUNA GRAND RAPIDS, MICH. si IA February 9, 1921 We Should Aim To Keep Prices Down. far from normal conditions are may be inferred from the numer- ous appeals which are being made to the public to “buy now.” These are the recognition of the fact that this selfsame public has not yet begun to buy on the scale to which it has been accustomed. A few weeks ago pro- ducers and wholesalers were com- plaining that retailers were stopping the flow of goods to consumers by holding up prices. Since then prices in the primary markets have been fur- ther reduced on many articles with a view to forcing the hands of the re- tailers.~ The latter have recently been responding to the pressure with a lit- tle more alacrity, and in some in- stances have offered staples as a lead- er at prices below those obtaining at wholesale. Where this has been the case there has been a positive stimu- lation of buying, particularly in cer- tain classes of fabrics and in such made-up articles as shirts, overcoats, coats and suits, furs and shoes. A strong effort is being made to clean up shelves before the regular Spring trade sets in, and this has by no means been helped by the comparative mild- ness of the weather. The earliness of Easter this year may afford an op- portunity to get a good Spring busi- ness before the time for a distinctive Summer one, and enable merchants to offset against any losses they may sus- tain on sacrifices of Winter goods. There is still too much of a disposi- tion manifested, both in the primary markets and elsewhere, simply to use lower prices as a means of trying out, as it were, and to increase them at the first sign of renewed buying. In this course there is danger under the present conditions. Most persons, for one reason or another, are not in a position to indulge in buying what they do not need, and quite a number are inclined to do without many things which they used to get. Reduc- tion in the prices of commodities which large classes had to sell and lowering of the wage scales of many workers have made it necessary for thousands to watch every penny of expenditure. They are in no mood to buy anything unless it be at a bargain price, nor are they disposed to buy anything at all except it be urgently needed. Manifestly under such circum- stances, it will be impossible to push them very far, and they are apt to resent any attempt at raising prices which have been once reduced to a point to make them attractive. What may happen later in the year, when things get more settled and there has been a readjustment of all values in- stead of a few as at present, is an- other matter. But, for the Spring sea- son, it would seem the part of good policy to keep prices down as low as possible. Buyers for the big depart- ment stores are acting on this theory, and shy quickly at intimations of price advances. They are also con- tinuing to buy sparingly, not feeling quite confident of the inclination of the public to respond to offerings. But they are prepared to return to the market quickly if occasion war- rants. How ——__2+ > —____ Appreciated Tradesman Promptness. Lansing, Feb. 8—We certainly ap- uhentincndsetrinnioneaiaSiian aLisiaSuieslicat cc Saste des eat atid hen abate a alecatan asd nuadeaecdsiealanece MICHIGAN TRADESMAN preciate the thorough manner with which you went after information concerning the American Grocers So- ciety. We presented your letters be- fore our Association at their last meeting and the members present were much pleased to get this infor- mation, as a number of them had been interviewed by their first solicitor. They sent another solicitor here to try and close up a few prospects. We immediately called our President and he notified all members to be on their guard. We have outlined their arguments to the Securities Commission, as re- quested by you. Ne again thank you for prompt work in this matter. Montague & Manning. your ——_+ +. _____ Petoskey Participates In Two Notable Events. Petoskey, Feb. 8—February pecu- liarly embraces memorial events de- rived from three distinct epochs—St. Valentine’s Day, memorializing uni- versal love and good cheer; Wash- ington’s birthday, standing ever on the world’s calendar as marking the advent of history’s most celebrated personal exemplar of. National in- pendence; and Lincoln’s birthday, the anniversary of the coming of the world’s greatest exponent of racial political equality. Thus Love, Free- dom and Equity are especially com- memorated in this one month. Abraham Lincoln alive to-day and exerting his great mental powers; translating into action his marvelous constructive thinking ability would strike direct and driving blows in this reconstruction period. A message to- day coming with his deep logic and quaint humor would go far toward directing unrest to the goal of equili- brium. More than ever in this period do thinking men come to a better re- alization of the need and the value of great philosophical and unselfish leaders, and so long as America stands and the English language is spoken our beloved martyr to a cause —Lincoln—will be considered as the greatest of these. Two remarkable community events marked the latter part of January in Petoskey. On the 28th every town- ship in Emmet county was _ repre- sented here at a banquet, marking the annual get-to-gether of good roads enthusiasts. One hundred and _ sev- enty-five representative men sat at a real feast for the inner man, after which Frank F. Rogers, Michigan State Highway Commissioner, deliv- ered an address at once educational and entertaining. The outcome of this fine fellowship gathering is a better understanding of the State’s road building program and_ possibil- ities and a concert of county action for further improvements, On January 3lst over 400 sperts- men, representing every community in Northern Michigan, gathered here for a banquet, and the splendid suc- cess of the occasion convinced at- tendants that it will be an annual event. State game wardens were on the speakers’ list and the comrade- ship and good will expressed would indicate staunch support of these of- ficers by the men whose honest sport they strive to protect. J. Frank Quinn. Treasured It. “You ought to be cured of your deafness.” “Hey?” “You ought to be cured of your deafness.” “Beg pardon!” “ET Say you” “Better write it down, I guess.” He does. “Not on your life! There is a man next door who has a parrot and a phonograph and is too stingy to buy new needles and records, so my wife wrote me this morning at breakfast.” 27 Our salesmen will be on the road the latter part of this month with our complete and attractive line of Knit Goods. Please do not buy until you have made an inspection of our line. PERRY GLOVE & MITTEN CO. PERRY, MICH. 7A great trade getter BROWN’S BEACH JACKET Reg. U. S. Pat. Off. Nothing like it for the man who spends his time outdoors. Keeps in heat, keeps out cold and wears like iron. Cheaper than Is clean, because it Comes with a good sweater and will wear twice as long. can be washed repeatedly without losing its shape. or without collar; and vest. Widely advertised. ASK YOUR JOBBER or write BROWN’S BEACH JACKET COMPANY WORCESTER, MASSACHUSETTS 28 MICHIGAN m))) ANS ‘BUTTER, EGGS * PROVISIONS | rt = , ba yp)e Fant see mimeo, oa eit Ag? oan T= ts eZ Si , fy’ <—) 3 2 3 li: ~ h Oe OS Michigan Poutive, Butter and bie Asso- ciation. President—J. W. Lyons, Jackson. Vice-President—Patrick Hurley, troit. Secretary and Treasurer—Dr. A. Bent- ley, Saginaw. De- ‘executive Committee—F. A. Johnson Uetroit; H. L. Williams, Howell; C. J. Chandler, Detroit. Growth and Development of the Avocado Industry. El Cajon, Calif., Feb. 2—Recent in- terests in avocado culture as a com- mercial possibility is due, no doubt, to present high prices of fruit in the local (California) markets; the won- derful crop possibility, as indicated by a few pioneer parent trees, bearing under exceptional conditions, from 1,000 to 3,000 fruits, some of which have said to have retailed at from $1 up, for fruits weighing a pound or more: and to the advertising of real estate promoters and the nurserymen, all of whom are commercially inter- ested and more or less inclined to ex- aggerate. The press, too, with its de- sire for the strange and little known news, have industrially circulated sen- sational stories of the great possibil- ities of avocado growing as a new California industry. Much of this in- terest is-genuine, but some is mere curiosity. The more conservative in- vestigators, however, believe the avo- cado orchard can be developed and brought into prolific bearing, as cheaply as oranges; that frost resist- ing varieties of medium size, good shipping and keeping qualities, will be developed, and a yield so great as to make the avocado orchard a good paying investment. Great production, on a commercial scale, will mean prices within the reach of the masses and the industry will cease to be a local one. Thus giving California an industry of National importance, which, however, can never be a Cal- ifornia monopoly, for reasons I shall later point out. There are several good reasons for the high prices of avocado nursery trees. They are difficult to propogate. Seed is scarce and expensive—dc each. Few good varieties have been obtain- ed from seedlings, after years of nurs- ing and care for definite results! only to be discarded as unfit for commer- cial planting. Bud wood from known and tested varieties is scarce and prices high (from $5 to $15 per hun- dred) for the desirable kinds, with the grower who has a seedling orchard, bidding against the nurseryman for ut. The chance that a variety ac- i eatge and perhaps popular to-day will be discarded on account of some defe et in fruit or tree before the nurs- ery stock can be profitably marketed, greatly increases the cost of growing the acceptable varieties. Standard- ization of a few old tested sorts, will overcome this waste, 50 out of about 85 named varieties which California has originated in the last twenty- five years have for one reason or another been discarded as undesirable for com- mercial purposes. All the above adds tremendously to the nursery cost and curtails production. A fair retail price for medium sized (6 to 10 ounce) thin skinned Mexican type fruits is hard to esti- mate, but I think 50c a pound or $3 per dozen a fair price as a food lux- ury; but as a food for its food value half that sum seems about right under present meat, butter and egg prices. Yet I doubt if any grower in San Diego county, with an orchard of ten or more trees, ten or more years old, can show 2 per cent. net profit on the flat cost of his investment from the net returns on his crop, even if it sold at $1 per pound. The thick skinned or hard shell Guatemalan types, are of no greater value per pound as food, but will command a higher price because of their long keeping, superior shipping qualities, coupled with the-fact that most of them fruit in the early spring and summer and at a time desired by high class hotels and exclusive clubs; then, again, they are not sufficiently hardy to be prolific bearing, except in favored localities or where they can be protected from the slightest frosts, occurring at the blooming and fruit-setting stage, as in the extreme South of Florida, Cuba and the West Indies, these higher production costs, and desirable features would make a higher price fair to all concerned. Of course, the season has a great deal to do with the price of avocados, as well as all other commodities. Oc- tober to January is the season for Mexican varieties, and aS some of the other types of fruit at this time, the market is likely to be well supplied, notwithstanding the extra demand for the holiday trade, and the prices, therefore, lower. Later types com- mand higher prices. The present planting tendency is to develop or- chards of varieties that will fruit every month in the year. This tendency is very likely to be realized within the next generation of planters and con- tinuous producing orchards result, thus leveling the season and stabiliz- ing the prices. Since the organization, in May, 1915, of the California ahuacate Association (later changed in name to California Avocado Association to harmonize with the Government’s adoption of the Americanized name for the Spanish), the aims and objects of the society have been multitudinous. The main object being that of collecting re- liable information on the culture, care, harvesting, marketing and serving the fruit; to secure the most reliable in- formation on different types and va- rieties of each type, their hardiness, shipping and keeping qualities, pro- ductivity, scientific food value, etc., with a view to encouraging propaga- tion of only the best, making this in- formation available for its members at no cost to them and to the general public ata slight charge to partially cover cost of printing. It has also become evident that some protection must be given its members from un- reliable or unscrupulous nursery men who might sell undesirable planting stock to uninformed orchardists. To this end it has been trying with con- siderable success to eliminate all un- desirable varieties and standardize the well known and fully tested kinds that are suitable for commercial pur- poses, thus protecting not only its grower-members, but the nursery men and the general market. Its semi-annual exhibits of fruit, with in- formation relative to types, how to prepare and serve the fruit. etc., are of great value in properly promoting a new and important industry; the appointment of a committee to study and classify all present varieties, to report on their merits as to their value for home growing or for com- mercial orchards, and also to pass up- on the merits of new seedlings which TRADESMAN February 9, 1921 Stock Purity Nut Recommend It To Your Customers Every pound of Purity Nut is Guaranteed to Satisfy PURITY NUT MARGARINE The Purest Spread for Bread Packed 10 and 30 lb. cases 1 lb. cartons * 2 S ‘ 9 t 4 A) M. J. DARK & SONS Sole Distributors in Western Michigan Grand Rapids, Mich. With a full line of all Seasona le Fruits and Vegetables WE ARE fi} EXCLUSIVE DISTRIBUTORS FOR “Dinner Bell” ALWAYS FRESH AND SWEET __NUT MARGARI ak M. Piowaty & Sons of Michigan MAIN OFFICE, GRAND RAPIDS, MICH. Branches: Muskegon, Lansing, Bay City, Saginaw, Jackson, Battle Creek, Kalamazoo, Benton Harbor, Mich.; South Bend, Ind. OUR NEAREST BRANCH WILL SERVE YOU Sweet and Fresh to Your Table AT YOUR GROCER Good Butter Good Bread Good Health KENT STORAGE CO. Distributors Grand Rapids, Michigan SEND US ORDERS FIELD SEEDS WILL HAVE QUICK ATTENTION Pleasant St. and Railroads Pleasant St. and Rei Moseley Brothers, GRANnp Raps, MICH. MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited | Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan ' February 9, 1921 will appear for some time to come. The ultimate object is similar to that of the California Citrus Growers ‘As- sociation—protection of its members and final consumers. Although Hawaii is well located climatically, its soil conditions good for growing the avocado and a local demand existing, little or no atten- tion has been given to its commercial development, during the last ten years, due, no doubt, in part to the action of the California State Quar- antine Department, which issued an order in 1911, prohibiting the impor- tation of all Hawaiian fruit, except bananas and pineapples, thus cutting off Hawaii’s only outside market of any value and practically confining its commercial possibilities, to a local market, already over supplied from its innumerable wild and_ prolific bearing garden and dooryard trees, planted a generation or more ago, al- most everywhere’ throughout the Island. The garantine order issued at this early stage of California’s in- terest in the commercial possibilities of this fruit seemed to have stimulated its propagation in Southern Califor- nia, and may have saved for Calif- ornia an important industry. With the exception of California, Florida seems to be the only State which is giving the avocado anv com- mercial consideration, and even in that State only in sections located well be- low the so-called “frost line.” The area of the limestone district in the extreme South of Florida on the East coast is limited. Conditions on the West coast, as far North as Sarra- sota—practically the limit for tropi- cal fruit growing—are quite favorable, but here again the territory is limited that is conducive to the propagation of the tender West Indian types favored by Florida growers. The lat- est reports gives Florida credit for over 200 acres of commercial orchards, with as much more under bearing age (eight years) to commercial plantings. Most tropical countries seem to be contented with the product as it comes from native trees, either wild or from plantings made generations ago. In Rome there is a tree pre- sumed to have been imported by the famous French gardener, Valadier, who designed the Pincio Garden more than 100 years ago. This tree is about forty feet in height and several feet in diameter at its ground line. The variety seems to be a strange one, but is supposed to have come from Mexico and is probably a seedling. For its size and age it is not a prolific bearer, having but a hundred fruits the year it was reported to the United States De- partment of Agriculture. It is not strange that so little attention is given the growing of the avocado in the countries of the tropics where it would seem to be most successful; the fruit being a common staple of food, available to all classes for al- most nothing (from a cent or two each down to a hundred for a quarter, as in South African ports) no one is likely to regard them of any great commercial value. However, there are a few exceptions; Chile has been giving the fruit some attention, in a large way, but its high price (the highest of any Chilean fruit) makes it attractive to the grower. Some parts, of Argentina have become in- terested in late years, but here, too, the high price seems to be the at- traction—$3 to $3.50 per dozen, Ar- gentine paper. In Paraguay the prices are high, often selling for as much,.as a peso (44c gold) each in the markets along the Platte River, but here the fruit is one of importance already and the demand large. Cuba, although splendidly located for com- mercial purposes, and with trees Saale nga Sct has oan ads ha ars desk Notes nabtdeisecansaisi MICHIGAN TRADESMAN 29 growing on every plantation, and in out of the way places, has paid no attention to the rapidly growing mar- ket to the North. A few small plant- ings of the Florida yarieties, Trapp and Pollock, have been made recent- ly. Here, also, local prices are very low—3c to 5c each for native seedling fruits of good quality. Lack of in- terest in Cuba may be due to a seri- ous trouble in the difficulty in pol- linization, due to blooms occurring in the rainy season, which causes loss of. crops. Then, too, the wood is brittle and the winds play havoc with the trees. The varieties are of the South American or West Indian type. To the native Cuban the avocado is to him what the potato is to the North American—a staple food. The West Indies will never be a competitor of Florida, as the natives are not com- mercially inclined, and the islands are no “White Man’s Country.” In Florida, the shipping varieties are limited to two, the Trapp and the Pollock, with 95 per cent. of the State’s 200 bearing acres producing the former. Both varieties are of Florida origin, from West Indian seedlings, obtained from Cuba. The fruit is hard shelled, and of good size, (12 to 24 ounces.) Porto Rica is well situated, climat- ically and commercially, for the suc- cesstul growing of the popular hard shelled Guatamalan types. Its mar- keting opportunities are equal to those of Florida, with a ready- made under-suplied and rapidly-growing market along the Eastern coast of the United States. A few American settlers have recently introduced and planted considerable acreage to the Florida varieties. Land at low prices, labor plentiful and cheap, no irriga- tion costs and little fertilization ex- pense-all tend to make Porto Rica an attractive proposition for avocado growing. This island may become Florida’s only competitor in the grow- ing of this fruit and its marketing in the Eastern States, tributary to Porto Rica, and Florida. In Mexico the avocado—aguacate or ahaucate—thrives and bears pro- lifically in every state in the Repub- lic. It is a popular food with all classes, therefore of considerable economic value. It is found at alti- tudes Sai 7,000 feet down to sea level. The hard shelled tender va- rieties are found on the lower levels, while the thin skinned kinds and smaller fruits are found at higher levels. The fruit is common in all markets. Being a staple food, it sells at low prices, 2c or 3c each or less. No orchards are known to exist any- where in the Republic. The hardiest, most vigorous and most productive, as well as the most nutritious varie- ties of California origin, are mostly the offspring of California bred Mexi- can seedlings J. Elmer Pratt Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Grand Citz. Rapids 1361 49 7 wo. Bell St. S. M. 1361 a ae AND PRODUCE You Make Satisfied Customers when you sell “SUNSHINE” Watson-HigginsMlg.Co. GRAND RAPIDS. MICH. Merchant Millers Owned by Merchants 3 KFLOUR Products sold by 3 I BLEYDED FOR FAMILY USE Merchants 4 THE QUALITY IS STANDARD AND THE ce PRICE REASONABLE Brand Recommended ' , by Merchants Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN NewPerfection Fiour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks WE ARE HEADQUARTERS WHOLESALE Fruits and Vegetables gi ee Service Right Prices Courteous Treatment Vinkemulder Company GRAND RAPIDS :! MICHIGAN MATCHES All Types and Sizes to Suit Every Requirement American Safety Strike Anywhere Match The Most Popular Home and Smoker’s Match American Strike-on-Box Match Both square and round splints Diamond Book Match An excellent advertising medium Made in America, by Americans, of American Materials, for American Users. We pay City, County, State and Federal Taxes. Why not patronize Home Industry? The Diamond Match Co. 30 MICHIGAN TRADESMAN February 9, 1921 FROM OLD STEADFAST. Annual Report of Secretary Scott to Hardware Dealers. The changed conditions in merchan- dising, which call for the most inten- sive study on the part of the retailer, are with us. The downward move- ment of prices, of which the first signs appeared some months ago in other lines, is now beginning to be quite apparent in the hardware line. It is hoped that the lower level will be ac- complished so gradually, that the losses will be covered by current profits. The dealer who did not fol- low the rising market will suffer quite a loss, as the proper basis for prices at all times is replacement costs, for there is no assurance that a dealer can control prices on any other basis. There is no certainty that he can sell goods at a margin above what they cost him as he has to meet competi- tion selling on the basis of the mar- ket value. The Association has al- ways urged its members to promptly follow prices on a rising market. We cannot afford to block the procession. The producer has had to come down, the jobber has had to take his loss; and the retailer, who gets down to the new level as soon as posible, will gain by doing so, for the reason that he will be selling low cost goods while his slow going competitors are tied up with old stocks. Arthur J. Scott, Secretary In the general hardware line I do not believe there is going to be any very radical reductions for the rea- son that the cost of production has kept up. Many manufacturers to stimulate buying have established somewhat lower prices with a guar- antee against any farther declines up to a certain period—this should stimulate buying. Some dealers are not keeping up their stocks. This, I believe, to be very unwise, as you must have the goods when called for, if you are go- ing to serve your community. If you do not serve it, somebody else will. My advice would be, to keep a well assorted stock and buy often in small quantities. Always keep in mind that “a lost sale is a lost profit.” Don’t lay down on the job and think that the country has gone to the dogs. Keep a stiff upper lip, be optimistic, work a little harder and I believe you will be well pleased with the business you do in 1921. A marked improve- ment in the business conditions of the country is reported in many lines of industry and I believe we can look for a general business revival with the coming of spring. Confidence in new price levels is being rapidly restored. Banks are becoming “easier” as the saying goes. Much of the general dis- trust which accompanied the defla- tion period has disappeared. The country is fundamentally sound and, with optimism in business circles, depression must soon give away to good business. I am proud to report, that the Michigan Association has a larger membership than any other State Hardware Association, practically all the better dealers in the State being afhliated with our organization. At our last convention I reported the largest growth of any year since 1905. We cannot expect to hold this en- viable position as some of the other Associations have more than double the number of hardware dealers in their territory and, if these Associa- tions continue to grow, we will even- tually have to drop down from the high position that we now hold. We hope with the co-operation of our members and our traveling friends to stay at the top for some time to come, as we have a good lead at the present time. Membership at time of last con- wention 2 1357 Resigned, gone out of business or dropped for non-payment of Ques (2202 a 98 Old members still on: our mem- bercats (ist 1259 New members taken in since last eonvention 29.0 257 Our present membership —_____-_ 1516 Net gain for the year 2.3 159 We have had the loyal services this year of Messrs. Stockmeyer and Bristol. These men have traveled the State in the interest of the Associa- tion and the hardware mutual insur- ance companies and have done ex- cellent work. When they call at your place of business we hope you will be courteous and extend to them every assistance that you can give. I take it that you all read the very complete report of the twenty-first annual Congress of the Nation] Re- tail Hardware Association, which ap- peared in the July isue of the National Hardware Bulletin. Our State was represented by a full delegation and we were highly honored, for the rea- son that we represented the largest organization affiliated with the Na- tional Association. We were also honored by having our past Presi- dent, F. E. Strong, re-elected as a member of the National Executive Committee. In view of the thoroughness with which the details of this Congress were given in this report, it has not been deemed necessary to prepare a special report for submission at this meeting. During the past year more of our members have taken advantage of the services that are available and that are rendered by the National office. The “Specil Service Bureau” is at all times ready to serve you and you should utilize the information which they are constantly compiling for your benefit. They can help you on store and stock arrangement, on new store building, new store front, business records especially prepared for the retail hardware busines, and in many other ways they can be of service to you, if you will only let your wants be known. The last three weeks in September group meetings were held in ten of the larger cities in the State. These meetings were well attended, were full of pep and interest and the bene- fits derived, we believe were many. The general expression was, that we should have them more often and in more cities. I am in hopes that this service will be extended the coming year. A word about hardware mutual fire insurance would not be amiss at this time, in view of the gratifying state- ments issued at the close of their last fiscal year by the several strong com- panies engaged in this line. Their statements all show large increases in the volume of business carried and also healthy additions to their sur- plus. I believe the policy holders in these companies are beginning to realize more each year that the companies belong to them and in the mater of fire prevention and looking after salvage when fire losses occur, a greater desire is apparent to reduce the fire hazard and keep the losses down to the minimum. C. A. Stock- meyer and C. N. Bristol, field men of Michigan Hardware Co. Exclusively Wholesale Grand Rapids, Mich. Jobbers in All Kinds of BITUMINOUS COALS AND COKE . A. B. Knowlson Co. Pioneer Broom Co. Amsterdam, N. Y. Makers of 203-207 Powers’ Theatre Bidg., Grand Rapids, Mich. ir Ask about our way. BARLOW BROS. Grand Raplds, Mich. High Grade Brooms Michigan Jobbers: Symons & Moffett Co., Flint Sturgis Grocery Co., Sturgis Moulton Grocer Co., Muskegon Ask for ‘Comet,’ ‘‘Banker,’’ ‘“Mohawk’’ or ‘‘Pioneer’’ brands. Krekel-Goetz Sales & Supply Co. Grand Rapids, Mich. Michigan Representatives 139-141 Monroe St. Roth Phones GRAND RAPIDS, MICH. Foster, Stevens & Co. Wholesale Hardware ott 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. Brown & Sehler Co. *‘Home of Sunbeam Goods’’ Manufacturers of HARNESS, HORSE COLLARS Jobbers in Saddlery Hardware, Blankets, Robes, Summer Goods, Mackinaws, Sheep-Lined and Blanket-Lined Coats, Sweaters, Shirts, Socks, Farm Machinery and Garden Tools, Automobile Tires and Tubes, and a Full Line of Automobile Accessories. GRAND RAPIDS, MICHIGAN & « “= ae et 2 & sii February 9, 1921 the Association and representatives of the hardware mutual insurance com- panies, are at this convention and will be found in the Secretary’s office at the exhibition building. They will be glad to talk with you regarding any of your insurance problems. We feel obligated to our associate members for the loyal co-operation which they have extended to us dur- ing the past year. They at all times boost the cause and are to a great extent responsible for our present large membership and for the big at- tendance at this convention. The trade papers have assisted in spreading interesting Association news among the retailers, which has made it much easier to interest the non-member, Have you noticed the recent issues of the National Hardware Bulletin, our official publication? It has de- veloped, so that it now stands at the head of all trade journals. They have adopted this slogan: “Compare the National Hardware Bulletin with any trade journal-contents, paper-quality, type-style and value to readers. This is your journal and you should read it thoroughly from cover to cover as soon as it arrives. Its policy is, to at all times promote and stand for the things, that are for the best interest of the retail hardware dealer. Our Association suffered a heavy loss during the past year in the death of Porter A. Wright, of Holly, a past President of our Association. Mr. Wright, who was loved and respected by those of us who knew him best, had been one of the most loyal and active members of this organization and we will miss him in our ranks. We also mourn the loss of two of our past National Presidents—W. P. Bogardus, of Mt. Vernon, Ohio, and H. G. Cormick, of Centralia, Illinois. Both of these gentlemen were very active in the work of the National As- sociation. Other members of our organization have been called away this year, but as I have no complete record, will refrain from referring to those few who have been brought to my atten- tion. The past year, like all its predeces- sors since the writer assumed the of- fice of Secretary, has found the officers and members of committees or the organization always on hand to ad- minister, to the best of their ability, the important work which has come before them from time to time. Their example should be an inspiration to every member to co-operate whenever called upon. I wish at this time to thank the officers individually for the personal consideration extended to me during the past year and also those members who have responded so promptly to requests made upon them. I hope that this convention will find us all closer together and that we will return to our respective homes, inspired by a desire to main- tain and increase the efficiency of this Association. 2 Feeding the Starving Youngsters in Other Lands. Written for the Tradesman. "lL have all I can do to take care of my own children, without having to worry about the children in other countries. Besides, anything that I give to feed the children in Austria and Germany and China is just so much robbing my own.” PANE AAA thn Nc cnn edo yc al ig sake apc nas i ltadahsasibctitas MICHIGAN TRADESMAN stir up any pity in me for Germans of any age. They started it.” “TI know,” said another. “But chil- dren—they weren’t to blame. The children didn’t start the war.” “No, they didn’t; but every one of them that lives will grow up to be a German. I wouldn’t care if they all died.” There wasn’t much approval-of this; but I could see that the idea was pretty general that if we took care oi our own children we would be doing about all that anybody had a right to demand of us. “Granting all you say about the Germans and the Austrians and what they did in the war,” I said, “and even if we didn’t care anything at all about their children, for the most selfish reasons we must do all we can. For the sake of our own children.” “T don’t see what our own children have to do with it,’ snapped one of the others. “Our own children in a few years will be doing business and establish- ing relations with the rest of the world. Immigrants will be coming here from Austria and Germany and the other countries. And they will be the children who now are being stunt- ed in their growth and otherwise in- jured by lack of proper food. The children whom we are asked to help will be the Europe of to-morrow. It is very much to our interest to do what we can to have those children grow up in the way that will make the best bodies; for good minds can- not live in starved bodies. , “Then, too, there is the question of how they will feel toward the rest of the world. It makes a lot of difference, I think, whether they come to man- hood and woman with the feeling that Americans did all they could for them at the time when they were helpless as the result of the war, which, after all, wasn’t started or kept up by these children.” “We have to care about neigh- bors’ children, whether we want to or not. They are the neighborhood; they have a great deal to do with the kind of neighborhood it is. It seems to me that the Homemaker can’t stop with seeing that her own home is all right; she has to take an interest in the homes of other people, for the sake of her own children.” And as for China, that vast coun- try is only just waking up. Modern ideas are spreading abroad in China; pretty soon there will be railroads and other means of communication reach- ing into the country which is now so inaccessible that even the food we send can reach only a small propor- tion of the starving people. I read somewhere the other day that China has only about 2,500 miles of railroad all told, while the United States has 250,000 miles or more, and that the poor means of communication was thing we can do to help them have a chance to live will react upon our children, and our children’s children. Prudence Bradish. [Copyrighted 1921.] 2. Pecks of Diamonds. During the year 1919 South Arfica exported 1124 pounds of diamonds. This quantity represented just about 125 quarts. This vast quantity of precious stones reduced to terms of bushels would equal a trifle less than four, or what would be two ordinary grain bags full of them. Naturally the included a great number of very large ones as well as many medium sized and small ones. stones ——_—__> +. Some people must get awfully tired of listening to their own talk. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool In Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-J.ansing Brick Co., Junction Rives SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind machine and size platform ) wanted, as well as height. We will quote am ney saving price. Sidney Elevatur Mnfg. Co., EVEREADY STORAGE BATTERY PEP Guaranteed 1!%4 years and a size for YOUR ear SHERWOOD HALL CO., LTD., Distributors Local Service Station, Quality Tire Shop, 117 Island Street, Grand Rapids, Michigan. alesbook( THAT GIVE 100 Per Cent PLUS SERVICE ALL KINDS, SIZES, COLORS, AND GRADES. ASK FOR SAMPLES AND PRICES. THE MCCASKEY REGISTER Co.. ALLIANCE, OHIO Sidney, Ohio 31 A Winner Light Cars and Trucks 30x 3% and 32x 3 Braender Bulldog Giant 5-Ply Molded Fabric Tire Made only in these two sizes, which fit 75% of all the cars In use. Oversize, 25% stronger, moided on airbag, extra heavy tread, rein- forced side wall, require oversize tubes. Have famous Braender Dual Non- skid Tread. A fast seller and a money maker. Michigan Hardware Company Grand Rapids, Mich. WM. D. BATT FURS Hides Wool Tallow 28-30 Louis St. Grand Rapids, Michigan BF Labi en lp Wl A. 110-118 Pearl St. School the year round. 7 sy) Ze “The Quality School” E. HOWELL, Manage: Grand Rapids, Mich. Catalog free. Flat Opening Loose Leaf Devices So said a more than ordinarily kind- ly friend of mine. She was talkine about Mr. Hoover’s appeal for the children of Europe and the one for the starving people of China. largely responsible for the great famine there, since the food that is plenty and cheap in one part of China cannot be sent into the parts where it is scarce. China will wake up more We carry in stock and manu- i “You just can’t take care of all the people in the world,” said another woman in the group. “Of course, it is all dreadful.” “Yes, but whose fault is it?” de- manded a third woman. “You can’t and more, and her people will have a great and increasing influence in the affairs of the world. The same thing that I said to those women about the children of Europe is true of the Chinese children. Any- Loose Leaf Devices. direct to you. facture all styles and sizes in We sell Ti GRAND RAPIDS, MICHIGAN 32 MICHIGAN TRADESMAN February 9, 1921 rele ae O — SANA TANNA . WAVY veel Antes FO \ SNES AY Grand Council of Michigan U. C. T. Grand Counsellor—H. D. Ranney, Sag- inaw. Grand Junior Counselor—A. W. Stev- enson, Muskegon. Grand Secretary — Morris Heuman, Jackson. Grand Treasurer—Harry Hurley, Trav- erse City. Grand Conductor—H. D. Bullen, Lan- sing. Grand Page—George E. Kelly, Kala- mazoo. Grand Sentinel—C. C. Carlisle, Mar- quette. - Traveling Salesman Should Watch His Step. This statement “Watch your step” has been termed by some a slagg ex- pression, but there is a multitude of good things in it nevertheless from the standpoint of salesmanship which can be applied to the tactful handling Tact is not mere po- liteness—it is more. It is a skillful, self-adapted method of the salesman to the various moods, peculiarities and prejudices of his customer. All sales- men, no doubt, are polite to customers even patient with’ exasperating pros- pects. He developes himself to a certain point and then stops, not be- of your work. cause he has failed, but because he To a certain extent he feels he is a success and further in- has succeeded. centive for progress fades away. Self-satisfaction I know of one case where a salesman arrived at a decision that he was a success and at the same time his sales result showed that several of his brother salesmen were beating him with a volume of sales. The sales- man who wants to qualify for further advancement can only hope to do so by enlarging knowledge of profession. Tact plays a large part in successful selling and tact consists not in a uniform courtesy but in a increasing knowledge of hu- man nature and a growing facility on the part for quickly adapting his methods to the individual customer’s whims and ways. is dangerous to a salesman. his his steady salesman’s I find myself getting back to my pet subject, but it is such a big thing in the selling game that a constant dripping of water will wear away a stone. In other words, frequent ref- erence to the necessity of knowing customers and knowing them well is one big asset in the selling game. Here and there a clever salesman who has accomplished excellent re- sults in individual instances comes to believe that he has discovered the secret of salesmanship. There is really no secret. Salesmanship is an open book entitled, “Can you favor- influence the minds of othersr” Nothing is more essential than to closely study your prospect, your ter- ritory, the styles for the present and ably the styles for the present sea- son, and the styles for the com- me. season, to get a. jime on the merchants’ ideas and generally figure and plan ahead. Only by know- ing these things can you be called tactful. Tact is so oten confused with common courtesy. Tact means adapt- ability to all conditions of selling. There are hundreds of ways in which the studious salesman can find op- portunities for being tactful. It is simply a question of look, listen and work. Frank J. Seibel. 2 Tributes of Presidents. A man of great ability, pure pa- triotism, unselfish nature, full of for- his enemies, bearing malice toward none, he proved to be the man above all others for the strug- gle through which the Nation had to place itself among the greatest in the family of nations. His fame will grow brighter as time passes and his work is better under- stood.—Ulysses S. Grant. Gifted with an insight and a fore- sight which the angels would have called divination, he saw, in the midst of darkness and obscurity, the logic of events and forecast the result. From the first, in his own quaint, original way, without ostentation or offense to his associates, he was pilot and commander of his administration. He was one of the few great rulers whose wisdom-increased with his power, and whose spirit grew greater and tender- er as his triumphs were multiplied.—- James A. Garfield. Lincoln proclaimed the fulfilment of the Declaration of Independence not only to a downtrodden race in Ameri- ca, but to all people for all time who may seek the protection of our flag. He accepted war to save the Union, and re-establish it on indestructible foundations as forever ‘one and _ in- divisible.”,—William McKinley. Abraham Lincoln, the spirit in- carnate of those who won victory in the Civil war, was the true represen- tative of this people, not only for his own generation, but for all time, be cause he was a man among men, but who embodied the qualities of his fel- low men, but who embodied them to the highest and most unusual degree of perfection; who embodied all that there was in the Nation of courage, wisdom, of gentle, patient kindliness, and of common_ sense.—Theodore Roosevelt. giveness to pass to ——_+-.+—___ Some Short Sayings of Lincoln. God must like common people or He would not have made so many of them. For thirty years I have been a tem- and 1 am too old to perance man change. It is no pleasure to me to triumph |# over any one. Come what will, faith with friend and foe. I will keep my Gold is good in its place; but living, brave and patriotic men are better than gold. This government must be preserved in spite of the acts of any man or set of men. If all that has been said by orators and poets since the creation of the world in praise of women were applied to the women of America it would not do them full justice for their con- duct during the war. God bless the women of America! It is better only sometimes to be right than at all times to be wrong. Before I resolve to do one thing or the other I must gain confidence in my own ability to keep my resolves when they are made. All should share the privileges of government who assist in bearing its burdens. Consequently I would ad- mit all whites to the right of suffrage who pay taxes or bear arms, by no means excluding females. I have changed my mind. I don’t think much of a man who is not wiser to-day than he was yesterday. There is no grievance that is a fit subject of redress by mob law. Among free men there can be no appeal from the ballot to the bullet and they who take such appeal are sure to lose their cause and pay the costs. Let us have faith that right makes might and in that faith let us to the end dare to do our duty as we under- stand it. Intelligence, patience, Christianity, a firm reliance on Him who has never yet forsaken this favored land, are still competent to adjust in the best way all our difficulties. No men living are more worthy to be trusted than who toil up from poverty—none less inclined to take or touch aught which they have not honestly earned. those Livingston Hotel and Cafeteria GRAND RAPIDS Nearer than anything fo everything. Opposite Monument Square. New progressive management. Rates $1.25 to $2.50 BERT A. HAYES, Propr. Chocolates Package Goods of Paramount Quality and Artistic Design Rew Hotel Mertens Rates, $1.50 up; with shower, $2 up. Meals, 75 cents or a la carte. Wire for Reservation. A Hotel to which a man may send his family. CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES j $2.50 up with bath CAFETERIA IN CONNECTION Bell Phone 596 Citz. Phone 61366 Lynch Brothers - Sales Co. Special Sale Experts Expert Advertising Expert Merchandising 200-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mar. Muskegon t=! Michigan Beach’s Restaurant Four doors from Tradesman office QUALITY THE BEST Your Citizens Phone eta INDEPENDENT ee ae a a oY TELEPHONE Places you in touch with 250,000 Telephones in Michigan. 117,000 telephones in Detroit. Direct Copper Metalic Long Distance Lines. CITIZENS TELEPHONE COMPANY | February 9, 1921 Dealers Never Again To Return To Recklessness. Chicago, Feb. 8—Our commerce has been, and still is going through the strain of readjustment and defla- tion, which either has affected or will affect every line of business. The first shakeup has given us all many sleep- less nights. The bubble broke, and a great change came as if over night. It became a commercial storm, which caused every game sailor of com- merce to jump to his job, stimulate his efforts, and clear his decks for the new order of things. Retail merchants ceased buying al- most entirely, with no purpose in mind except to save their own hides; to turn their high cost merchandise into money, so that they might again operate on the new order of things, and according to whatever the new market would be. They cared not whether the market was high or low, so to speak, for money became tighter and necessity caused their action. Many merchants cancelled orders right and left, but bear in mind that many others were pretty good sports. They accepted their orders and have either taken their medicine or are now taking it. As in all cases of quick and radical changes, the retailers’ ac- tion reflected back all along the line from manufacturer to the producer of the raw materials. With no orders being placed, fac- tories began to close down, which was, of course, a bad thing in many respects, but again a good thing, for it has not only brought labor to its senses, but many of the rest of us, for we have come to realize that we can- not close factories and reduce labor. too low without having it all become a boomerang and prove to be a knife which cuts on both sides. A little of this was necessary, how- ever, for it was necessary to take the inflation out of labor; I say, the in- flation, when inflation existed, not to reduce labor from the point of view that many see it. Where inflation ex- ists, it must and will come out, whether it be inflated prices of mer- chandise, profits, labor, or what not, but it will not come out of all things at once. It took several years to bring about this inflated condition, and while this first shakeup has caused a great deal of it to disappear, the indications seem to be that the balance will come out over a period of a few years. We have all had a much needed lesson. Now we must work, and when I say “we” I mean each and every one of us, including what is generally called labor. As fast as we work create and produce, and no faster, will prices gradually come down to what will ultimately be called the American standard of things. It would seem as if we would eventually stabilize at about 50 per cent. more than the pre- war period; it is any man’s guess, however, as to what that figure may be. As previously mentioned, retailers, wholesalers, and the many others, stopped buying and centered their ef- forts on one, and only one, thought, namely, selling; to sell and to liquidate seemed necessary even’ though the wheels of commerce slowed down. They continued to slow down, and in the minds of many, a great depression was facing us. Something had been started that might go too far. Some realized the danger of too great a de- pression, and further realized that it was not a question of whether they sold their merchandise at a profit or at a loss. It became a public duty yes, a pa- triotic dutv to sell merchandise at whatever price would move the mer- chandise so that they could in turn start orders flowing to the wholesale factories. At present retailers are buying, but buying sanely, and as fast as liquida- tion takes place, more orders will be- gin to flow, consistent, however, with public consumption. It will be many a long day, however, before retailers will again buy as recklessly as has entails aca a ic Ae lea ol eae MICHIGAN TRADESMAN been the case during the boom just past—enough is enough. As business had prepared to take care of an inflated condition, in the form of many increased factories, etc., and as this inflation has now dis- appeared, it becomes a question of very keen competition, or possibly a question of the survival of the fittest. Necessarily, with a condition of this nature and a buyer’s market, the ten- dency will be to work on smaller mar- gins of profit. The time has come when we must earn the right to whatever we wish to have, whether our business be retail or wholesale. We must get down to the fundamental and basic principles that count for success, for, after all, success is simply a combination of things well done, with over 50 per cent. on the “done well” side, and the balance in errors that are part of the game, and accepted because none of us has reached that highly de- veloped point called perfection. Geo. H. Capper. ——_>--__ Gabby Gleanings From Grand Rapids. Grand Rapids, Feb. 8—If W. F. Blake were alive, he would be de- lighted to know that his name is to be perpetuated in a grandson—Wil- liam Frederick Blake Kutche, of Char- lotte. The youngster is now 16 months old and is a lusty looking lad. In honor of President Lee, all of the Muskegon hardware dealers will close their doors Thursday noon and come to Grand Rapids in a special car to attend the afternoon session of the Michigan Retail Hardware As- sociation. Most of them will remain to the banquet in the evening. Plans have been made to start an entirely new hardware store at Owosso about April 1. The moving spirits in the new enterprise are a local man—clerk in one of the hard- ware Stores already in existence—and the resident of another city who will take up his abode in Owosso and be- come actively interested in the busi- ness. C. G. Pitkin, for many years en- gaged in the drug business at White- hall, is a member of the 1921 House of Representatives. Although a new member, he is not undertaking to make a record for the number of bills he introduces, but rather for the num- ber of freak bills he can strangle or emasculate. He was recently im- portuned by the bar of Muskegon county to champion a bill to create a second circuit court in that county, but peremptorally declined to do so on the ground that one judge was ample to attend to the legal business of the county if he devoted his en- tire time to the work of his office. Mr. Pitkin’s position is unique and his firm stand is making him many friends. It is greatly to be regretted that his position is not contagious. Hardware dealers who are in at- tendance on the State convention unite in the statement that Grand Rapids is the ideal place for holding the con- vention, because it is the oniy city in Michigan where the members can se- cure adequate hotel accomodations. David Drummond (Brown & Sehler Co.) received an application for a charter for a Bob Tailed Cat Club this week for New Zealand. Calvin O. Race and wife of the Hotel King, Reed City, are happy over the advent of a 11% pound son who will bear the euphonious cog- nomen of Blare Kermit Race. At an annual meeting of the Michi- gan Hardware Co., the old directors and officers were re-elected. A 10 per cent. dividend was declared out of the earnings of 1920, payable March 15. William N. Senf and George Bode, the Fremont mutual fire insurance magnates, were in town Tuesday en route to Lansing to attend the annual meeting of the organization of Mutual Fire Insurance Secretaries, which will be held in that city Wednesday and Thursday. The railways executives of America would cut salaries and wages half a billion dollrs to get back to normal. They were raised more than that be- cause of the war. Railroad men in the shops are now getting 72 per cent. more for an eight hour day than they received in 1917 for a ten hour day. The pampered cohorts of unionism will resist the reduction as a matter of course, but the executives say it is a necessity. Farmers are losing enormously, manufacturers are under- going the same experience. Will the railroad men also have to come down? —_—_>-->___ Late News From Michigan’s Metrop- olis. Detroit, Feb. 8—At the annual meeting of the stockholders of Fred- erick Stearns & Co., the general man- ager reported that the sales for 1920 exceeded all previous records, and the net earnings were equal to those of 1919. The financial condition of the company was reported as excellent. In addition to the regular dividends, a stock dividend of 6624 per cent. was paid to the common _§ stockholders during the year. Ward H. Marsh, advertising man- ager of the Burroughs Adding Ma- chine Co., will be the third lecturer in the 1921 advertising course of the Detroit Adcraft club, in the lounge room of the Board of Commerce next Wednesday evening. Mr. Marsh’s topic will be “Planning a Campaign” and will be illustrated by charts which he has just completed. He intends to show the general principles on which the advertising policy should be based. Joseph A. Braun, President of the Braun Lumber Co., and Fred L. Low- rie, President of the F. L. Lowrie Lumber & Finish Co., have just pur- chased the Arthur L. Holmes Lum- ber Co., including the Gratiot, War- ren West and Van Dyke avenue yards. The present management of the Holmes plants will be retained for the present under the general super- vision of Mr. Lowrie. Before leaving tor the Coast last week, where he will study the lumber market in California and Washington, especially that of big timbers for the new timber mill and yard of the central Braun plant on Davison avenue and the Grand Trunk and Detroit Terminal Junction, Mr. Braun stated that the corporate title of the Arthur L. Holmes Lum- ber Co. would not be changed and the company would be operated as a going concern under its old title. —_-.__ Annual Meeting of Cadillac Associa- tion. Cadillac, Feb. 8—The annual meet- ing and election of officers of the Cadillac Retail Grocers Association was held at the Chamber of Com- merce preceded by a banquet at the Russell House. Many subjects of local interest were 33 disposed of and a general discussion on the proposed gross sales tax brought forth many ideas on this very important subject with the result that a committee was appointed to get all possible information on the . subject, to be presented at a future meeting when resolutions would be adopted, giying the preference of the retail grocer as to the way the tax should be levied. The annual dues to the State As- sociation of $2.50 per member were ordered paid and an order drawn for the entire membership. The following officers were elected for the ensuing year: President—Ray W. Jaques. Secretary—V. C. Given. Credit Secretary—J. M. Bothwell. ~~» Local Bankruptcy Record. Grand Rapids, Feb. 7—On this day the adjourned meeting in the matter of Leo Goodrich was called and those present, desiring an adjournment of the meeting, it was accordingly adjourned to Feb. 14. On this day Jacob Vander Molen, a wage-earner of the city of Grand Rap- ids, was adjudged a voluntary bankrupt. The proceedings have been referred to Benn M. Corwin, in the absence of the District Judge, who will have the entire disposal of the case in hand. The bank- rupt schedules assets in the sum of $607.14 and his liabilities are $1,578.45. A list of the creditors of the bankrupt are as follows: Heyman Company, Grand Rapids (secured) : : _.$ 50.00 Jordan & Firth, Grand Rapids (Seturce) ..... : oe 90.00 Grand Rapids Loan Co., Grand Rapids (secured) BCs -- 40.00 Ulysses S. Silbar, Grand Rapids__ 512.3 BlueBell Peanut Butter Co., Grand Rapids cl caicau Ge Mills Paper Co., Grand Rapids__._. 45.00 M. Monsma, Grand Rapids ne 14.00 John Immik, Grand Rapids 13.00 John Stuit, Grand Rapids " a 5.00 Grand Rapids Overland Co., Grand Rapids 2 293.75 Ten Hoor Printing Co., Holland 150.00 The date of the first meeting in this matter has been set for Feb. 21. +2... Our idea of a speaking likeness of a woman is a moving picture show- ing her chin in action. Bank Fixtures For Sale Having remodeled our banking of- fices and installed new furniture and fixtures, we offer for sale at a bar- gain our former equipment. These fixtures are of finest mahogany, built by The Robert Mitch Il! Furniture Company. Cages consist of two win- dow Saving Department, two window Commercial Department and Book- keeping. Farmers & Mechanics Bank, Ann Arbor, Michigan. i } ; GOLD COIN Best Spring Wheat KENT STORAGE CO., Distributors GRAND RAPIDS, FLOUR PURE WHOLESOME Milled from the MICHIGAN pomancas 34 ARIA MICHIGAN TRADESMAN February 9, 1921- a. 1) tretye (TUS 7 ae ys AAA qe" - . ~~ KS 4 wt en 3 i, Hy SF = r > — of < _— RS = ye =~ pe as »)) - : N = S — = y Ss ‘-S = = — ~ er g x ? 3 = = 3 o Pe z = 2 = 2 DRUGS «> DRUGGISTS SUNDRIES | tu ’ (A(t Wass i pis ib) Cue = i \WK \ rf Ne Th oS Michigan Board of Pharmacy. President—H. H. Hoffman, Sandusky. Secretary and Treasurer—Charles S&S. Koon, Muskegon. Other Members—E. T. Boden, -— City; James E. Way, Jackson; F. Cahow, Reading. Next Examination Session—Detroit, Jan. 18, 19 and 20; Grand Rapids, March ib, 16 and 17. Trade Commission Starts New Cru- sades. The Federal Trade Commission is in eruption again. A big batch of new complaints have been issued, some of which represent novel ver- sions of the law designed to curb un- fair competition. One of these complaints cites a manufacturer of cutlery for using the word “Sheffield” upon an_ inferior grade of goods without other marks to show their true origin. The word “Sheffield” when applied to cutlery, the Commission declares, has come to mean to the trade and to the pub- lic at large cutlery made in Sheffield, England, of a certain known quality. The respondent is given forty days in which to answer the complaint, and if his response is not satisfactory, the case will go to trial upon its merits. In another case two concerns mak- ing razors and razor strops have been cited for using on their goods cer- tain trade names previously employed by competing concerns which have spent large sums of money in build- ing up good will thereunder. A big concern in Springfield, Ohio, has been cited in a complaint of un- fair competition in the sale of road- building machinery. Public officials and employes of customers, it is de- clared in the complaint, are given gratuities by this company to influ- ence the purchase of its machinery. The Commission also charges this company with having employed an ingenious little trick to improperly influence sales. The company, it is declared, pays the expenses of public officials to vist its place of business upon inspection trips. “Public offi- cials”’ whose patronage can be ob- tained as the price of a small junket are certainly in the class of pikers. An interesting question has been raised in another complaint against a manufacturing concern in New York City which makes and sells a small desk calculating machine. This machine the company advertises as having been “adopted by” the United States Government, the City of New York, and numerous’ Nationally known industrial concerns named in the advertising matter. By the use of this machine, it is claimed, “a large percentage of lead- ing firms have solved their account- ing problems.” The Commission al- leges, however, that these represen- tations “are false and misleading in that not one of the concerns men- tioned in the advertising has adopted the machine to the exclusion of other competing machines.” Upon its face, the complaint ap- pears to be predicated upon a conten- tion on the part of the Commission that unless a device has been adopted to the exclusion of all other similar devices, the manufacturer thereof can not refer to such adoption in his ad- vertising literature. Manufacturers and merchants will await with con- siderable curiosity the outcome of this case, for, if the Commission’s contention is sustained, it will result in some revolutionary changes in ad- vertising methods. —_—__»+-+—___ What Is Ether. Of all the mysteries that have puz- zled science, none has seemed less easy of solution than that which con- cerns the ether of space. It has long been obvious to physi- cists that space must be filled with something of a material nature. It cannot be seen, or felt, or perceived by any of our senses; but it must exist, else how could energy be transmitted through it. We get light and heat from the sun. These are forms of energy, and so likewise is electricity. Energy must have a vehicle for its transmission. We know that waves of light from the sun impinge upon the retina of the eye. They are called light waves, but, of course, there is no light without an eye. There is a substance that fills all space. We cannot perceive it because it has no molecular structure. It con- tains no atoms. But we do know that it is elastic; it has waves of known length and measured velocity. This substance, called the “lumi- niferous ether,” is absolutely trans- parent, as we may judge from the fact that light comes through it to us from stars at unfathomable distances. If it were made up of molecules, like material bodies, such transparency would be inconceivable. It is called a “fluid,” but it does not flow. Apparently it is stationary. The earth, traveling at a speed of eighteen miles a second in its journey around the sun, does not disturb the ether in the slightest degree. If it did so, the light waves that come to us from the stars would be disturbed. What, then, is this strange inter- stellar substance that transmits the solar energy on which all terrestrial activity depends? Science believes that now, for the first time, it is able to give an answer to the question. The ether is the substance out of which everything in creation is made. The rocks are made of it; the plants are made of it; you yourself are made of it. Material bodies of all kinds are composed of molecules. These mole- cules are made up of atoms in various arrangements. Each atom contains a less or greater number of “electrons,” which are revolving at enormous speed. Molecules differ; atoms differ; but the electrons are all exactly the same substance. They are tiny packages of ether. ——_+- 2 Black and Red Marking Paints. To be used around the drug store for making signs, etc.: Copal varnish 202) e 2 ozs: Oil of turpentine (222002000 7 lL oz. Mix and add: Finely powd. indigo -------- oz. Mix. Any other insoluble coloring matter may be used in place of the indigo—Prussian blue, Lampblack, vermillion, etc. Instead of a varnish basis, diluted water-glass may be used, with analine colors for tints. Cheap and Excellent Warming Bottle. Mix sodium acetate and sodium hyposulphate in the proportion of 1 part of the former to 9 parts of the latter, and with the mixture fill an earthenware bottle about three-quar- ters full. Close the vessel well with a cork and place it either in hot wa- ter or in the oven, and let remain until the salts within melt. For at least a half day the jug will radiate its heat, and need only be well shak- en from time to time to renew its heat-giving energy. ——_.--~ Misunderstood. “T understand,’ said the investi- gator, “that you said you had a new skin game that could get by me.” “T did,” said the unabashed phar- macist. “Well, let’s have vestigator sternly. it,’ said the in- “All right,’ said the pharmacist. “It is, as I said, the New-Skin game. Here’s a tube of it for your inspec- tion.” Soda Fountains Buy Early and Be Ready for the Spring Rush This is just the season at which to buy your new Soda Fountain and have it in operation, ready for the big rush of business that commences about March 15th. It is always dis- agreeable to have it installed at the height of the season and to see scores of customers go by your door. Start on an equal footing with your more fortunate competitors. Write us for plans and prices on the Guarantee Iceless Fountain. Hazeltine & Perkins Drug Co. Grand Rapids, Michigan Always something new. *@ UHM Has again proven that QUALITY COUNTS. Get in a new fresh supply for your “after holiday” trade. We are also distributors of LOWNEY’S AND PARIS’ FINE PACKAGE CHOCOLATES Putnam Factory “DOUBLE A” Grand Rapids, Michigan SURE Rei ea A * « i | ; ee MRE Ea ale llanesi diac wean Be Inn Mi Re cen a cst Eien February 9, 1921 Selling Ice Cream By Weight Elimin- ates Loss. Chicago, Feb. 8—Druggists and other retailers of ice cream who are troubled by the loss which occurs when they dig their scoops into the cans and the consequent shrinkage, which eats up a considerable propor- tion of their profit, will be interested in the plan which is proving so suc- cessful in a store in this city. The solution of the problem is sim- plicity itself, according to Lee M. Pedigo, who operates the store in question. Pedigo sells the cream by weight instead of by the quart or pint and it therefore doesn’t matter wheth- er it is tightly packed or loosely wadded. The customer gets full value and the merchant receives the full market price. “IT weighed a large number of cans of ice cream,” says Pedig, that their average net around 400 ounces. The best grade of 1ce cream, therefore, costs two cents an ounce, and that gives me the basic figure on which to work. “IT weigh my bulk cream and give twenty-five ounces net weight for a quart. Figuring the cream at two cents an ounce, and the carton at one and three-quarters cents, your ice cream costs you fifty-one and three- quarter cents per quart. I have found, however, that most druggists do not weigh their cream, but just put all they can in a quart container, which will hold, packed down, from twenty- eight to thirty-one ounces, according to the condition of the cream. “If you weigh your cream and only give twenty-five ounces for a quart you. can sell it for seventy-five cents, and that is my price for ‘New York’ and vanilla. For chocolate and straw- berry I get eighty-five cents. Bricks are sold at fifty-five cents. “The easiest way to prove my state- ment is to sell bulk cream in the usual way from one can, and set the money received for it to one side. I doubt very much if you will have money enough to pay for another can. “Bricks are cut four to the gallon and if you put a brick of cream on the scales you will find that it weighs from nineteen to twenty-one ounces. This proves without a doubt that there are only three quarts of bulk cream in a gallon. “A good friend of mine told me that if he raised the price of his cream to seventy-five cents a quart he would not be able to sell any. That is all tommy-rot. You don’t see any one staying away trom theaters because the price has gone up. They still eat candy and smoke cigars, don’t they Why is ice cream any different to other products?” That Mr. Pedigo finds it profitable to adhere to his sales-by-weight policy is perhaps evidenced by the fact that he started, not long ago, on an auto- mobile trip to California and back. ge A Compromise. Lincoln’s characteristic as a lawyer was, if possible, to get his client to settle, to bring together antagonists and to compose their differences. At the early time lawyers habitually en- couraged litigation. Whenever pos- sible Lincoln discouraged it. He said that a farmer came into his office one day and insisted that divorce proceed- ings be commenced at once. “What is the difficulty?” coln. “We have got along so well that we are now rich enough to give up the log cabin and we have built a frame house,” replied the farmer. ‘‘When the question came about painting | wanted it painted white like our neigh- but: my wife wanted it brown. Our disputes have grown into quar- rels, and the other day she broke crockery and threw it at my head. And I want a divorce.” “and found weight is asked Lin- bors, MICHIGAN TRADESMAN “My friend,” home, said Lincoln, “go back keep your temper and compro- mise with your You could not together all learning wife. have lived these years without basis upon compromise any dif- ficulty. Go home and don’t come back for a month. At the end of four weeks the farmer returned and said, “Mr. Lincoln, needn’t bring that suit. My wife and I have compromised.” And what is the some which you can you “Good. compro- mise?” “Well,” farmer, “we are going to paint the house brown.” said the Made a Fizzle of Phez. The grape juice concern which un- dertook to market a product named Phez has gone on the rocks of ad- versity because of the foolhardiness of the manager in devoting $35,000 of the $50,000 placed in his hands for adver- tising purposes to inserting five pages in the graveyard of many new con- cerns—the Saturday Evening Post. The Post is a good paper to read, but no new and practically unknown concern has any call to make use of its advertising department unless it has money to burn. Like the co-opera- tive wholesale grocery houses, it is all a matter of promotion. The unscru- pulous advertising agent sees $1,000 commission staring him in the face on every page he can divert to that pub- lication and cannot withstand the temptation to inveigle his client into the graveyard with as little delay as possible. The result is almost in- variably the same—blasted hopes, sus- pended activities, depleted treasury and wasted capital. +>. Why Are Men Chewing More Gum? Prohibish. Syracuse, N. Y., Feb. 8—Gum sales in Syracuse are mounting due to the invasion of the field of cud chewers by the male population. A cud of gum was ever associated with a giddy damsel, but in the evolution of things, the evil is spreading among the masculine sex, according to re- tailers of the article. Cursory inventory of gum sales and interviews at random with clerks re- veals old men are becoming addicts, and prohibition is being blamed, as usual, “The fellow who got used to slid- ing a nickel across the counter for a schooner has to find something else to do with his loose change,” declar- ed a soda fountain clerk. ‘Before he goes into the movies he hies into a candy shop or cigar store and buys himself a wad of gum. Our gum sales are mounting every day.” ———__~>—@ The Pussy Willow. Written for the Tradesman. The pussy willows now are out And spring is here without a doubt And soon we'll catch upon the breeze The blue-birds happy melodies. The pussy prophets of the spring A satisfaction surely bring For when the grass is gray and sere They come to say that spring is near. The joy they give is that of life Old winter’s gone—died in the strife And with the ever earlier morn Some added joy is also born. For spring is when there comes to men New hopes which cheer their hearts again And sets each waking day afire With kindled purpose and desire. Oh may there come at last to me The springtime of Eternity With every morn of greater worth And fairer far than those on earth. Charles A. Heath. ———>-~—--@—___. If the nations arrive at equal arma- ment, they will no doubt demand that we exile Mr. Dempsey. 35 Wholesale Drug Price Current Prices quoted are nominal, based on market the day of issue. Acids Borie (Fowd.) _. 20@ 29 Boric (ital) ... 20@ 39 Carbone 31@ 37 Cie 6 Te 6G Miurtatie _.. 4@ 6 INSCPIG 10@ 15 GOxwate 55@ 60 SuIpnuric ... 4@ 6 Partaric . __.. . 58@ 65 Ammonia Water, 26 deg -. 10%@ 20 Water, 18 deg. __ 9@ 15 Water, 14 deze. _. 8@ 19 Carbonate _.. 22@ 26 Chloride (Gran) . 20@ 30 Balsams Copaiba A .. 80@1 00 Fir (Canada) og 50@2 75 Fir cOneaon) GGGn ‘SO Peru u- 6 S50@a 00 TOM 222 1 50@1 80 Barks Cassia (ordinary) 45@ 650 Cassia (Saigon) 50@ 60 Sassafras (pw.70c) @ 65 Soap Cut (powd.) A0GF 30@ 35 Berrles Cuben ._...._ 1 75@2 00 Fish ...... 40@ &6 FURIDOP 22 9@ 15 Prickly Ash —_. @ 30 Extracts licorice __._.._.. 60@ 65 Licorice powd. —- @i 00 Flowers Avnica 75@ 80 Chamomile (Ger.) 80@1 00 Chamomile Rom 40@ 465 Gums Acac iz 1st SOG 55 a, 2nd _ 45@ 5¢ é Sorts 25@ 30 Aas powdered 40@ 45 Aloes (Barb Pow) 30@ 40 Aloes (Cape Pow) 30@_ 35 Aloes (Soc Pow) 1 25@1 30 Asatfoctida ._._.. 4 00@4 50 Pow. 5 00@5 50 Camphor ._..___. 1 30@1 35 Guste @1 25 Guaiac, powd’d 1 25@1 50 Rio @ 8 Kino, powdered_ @1 00 Myrrh 2 @1 40 Myrrn, Fow. @1 50 Opiam —...... 11 50@12 00 Opium, powd. 13 00@13 60 Opium, gran. 13 00@13 60 Sheunac oo 1 25@1 50 Shellac Bleached 1 40@1 50 Tragacanth -_.. 4 50@6 00 Tragacanth, pow. @4 00 Turpentine .... 35@ 40 Insecticides Arvrsomie 2.2200 20@ 30 Blue Vitriol, bbl. @ 09 ‘Blue Vitriol, less 10@ 15 Bordeaux Mix Dry 17@_ 30 Hellebore, White powdered —__-- 38@ 45 Insect Powder ~~ 75@1 05 Lead Arsenate Po. 24@ 37 Lime and Sulphur Dry. 8... —. 25) 22 Paris Green .... 48@ 58 Ice Cream Arctic Ice Cream Co. Bulk; Vanilla 1 25 Bulk, Chocolate ..... 1 46 Bulk, Carame: ...... 1 45 Bulk, Grape-Nut -.-. 1 35 Bulk, Strawberry ~... 1 35 Bulk, Tutti Fruiti —. 1 25 Brick, Vanilla —....._ 1 40 Brick, Chocolate ...._ 1 40 brick, Caramel ._.... 1 60 Brick, Strawberry -.. 1 60 Brick, Hutti Fruiti .. 1 60 Piper Ice Cream Co. Bulk, Varilia _..._... 1 15 Bulk, Vanilla Special 1 25 Buk. Chocolate _.... 1 20 butik, Caramel ...... I 20 Bulk, Grape-Nut _... 1 20 Bulk: Strawberry .... 1 26 Bulkk, Tutti Fruiti .. 1 25 Brick, Vanilla _..... 1b 40 Brick, Chocolate a 2 GO Ices oo 8 Sherbets. a tb a Leaves Bucha —... @3 50 Buchu, powdered @4 00 sare, DUE 7@ 70 Sage, % loose _. 72 78 Sage, powdered_. 55 60 Senna, Alex. __._1I oo 50 Senna, Tinn. -._. 30@ 35 Senna, Tinn. pow 35 40 Uva Uret ... 20 25 Olls A! —_ Bitter, true _.... - 00@16 25 Annaada Bitte artifncial .... % 50@2 75 Almonds, Sweet, fee: 22) 1 75@2 00 Almonds, Sweet, iaitation =... 5@1 00 Amber, crude _. 3 00@3 26 Amber, rectified 3 50@3 75 Anise ___ 1 75@2 00 Bergamont aun 9 G6@S 76 Categue 2... 1 50@1 75 Caste 3 75@4 00 Castor we & 400) Cedar Leaf _._ 2 50@2 75 Citronelia __...., 1 25@1 60 Cloves ___...... 2 GO@S TG Cocoanut _..... 260 50 Coq Liver _..... 2 25@2 50 Croton oo 25@2 50 Cotton Seed 1 25@1 35 Cuneos .....__. 1 00@11 25 Piceron 0 6 00@6 25 Eucalyptus -... 1 25@1 60 Hemlock, pure 2 00@2 25 Juniper Berries 4 50@4 75 Juniper Wood 2 50@2 75 Lard, extra -... 1 65@1 85 Lard, No. 1 _... 1 20@1 40 Lavender Flow 12 00@12 25 Lavender Gar’n 1 75@2 00 Demon 2 00@2 25 Linseed Boiled bbl. @ 88 Linseed bld less 98@1 08 Linseed raw, bbl. @ 86 Linseed raw less 96@1 06 Mustard, true oz. @2 75 Mustard, artifil, oz. @ 50 Neatafoot __....., 1 30@1 50 Olive, pure -... 5 75@6 60 Olive, Malaga, VOuGW ...... 0O@4 25 Olive, Malaga, Breeh 2. 00@4 25 Orange, Sweet 6 50@6 76 Origanum, pure @ 0 Origanum, com’! 1 25@1 50 Pennyroyal _.... 2 pr 25 Peppermint -_.. 9 00@9 40 Rose, pure _. 20 00@24 00 Rosemary Flows 2 50@2 75 Sandalwood, LL 13 00@13 25 Sassafras, true 3 00@3 25 Sassafras, arti’l 1 25@1 60 Spearmint +__. 10 00@10 25 Sperm BSS A PG a¢ 75@3 00 Tansee oo. 11 wy 75 Tar, USP 8@ 60 Turpentine, bbls. @ 7 Turpentine, less 89@ 99 Wintergreen, We 12 00@12 25 Ww intergreen, Sweet birch 7 00O@7 25 Wintergreen art 95@1 20 Wormseed — _. 5 50@5 75 Wormwood __ 20 00@20 25 Potassium Bicarbonate -... 55@ 60 Bichromate ..... 47@ 55 Bromide 75@ 80 Carbonate __..._ 65@ 70 Chlorate, gran’r. 38@ 45 Chiorate, xtal or powd. ...... 28@ 35 Cyanide 30@ 50 SOG 3 80@3 90 Permanganate__-_ 85@1 00 Prussiate, yellow 65@ 75 Prussiate, red... 10@1 20 SUIDNALG @ Roots AIMAneE .... 75@ 85 Blood, powdered. 50@ 60 Calamusg oo 00 Hlecampane, pwd 35 40 Gentian, powd. 20@ 30 Ginger, African, powdered — ... 29@ 36 Ginger, Jamaica 50@ 65 Ginger, Jamaica, powdered _._. 50@ 55 Goldenseal, pow. 8 50@8 80 Ipecac, powd. _. 4 75@5 00 Licorice, powd. 35 40 Licorice, powd. 40@ 50 Orris, powdered 40 45 Poke, powdered 40 45 Rhubars 50 Rhubarb, powd. @1 50 Rosinwood, powd. 30@ 35 Sarsaparilla, a geround ......... 25@1 40 Sarsaparilla liieicae Bround ......., 80 SGuae ol 35 40 Squills, powdered 60 70 Tumeric, powd. 25 30 Valerian, powd. 75 Seeds AYERS 222. 33@ 35 Anise, powdered io 40 Bre: if 13 19 Canary 0. 10@ 15 Caraway, Po. .30 22@ 25 Cardamon -... 2 00@2 25 Celery, powd. .45 35@ 40 Coriander pow. .2512@ 15 cr 15 25 Pernen ....... 30 40 roe —_ 13 Flax, ground .... 08 13 Foenugreek pow. 10 20 Hem oo. g 18 Lobelia 2 60@2 75 Mustard, yellow 15@ 2 Mustard, black.. 30@ 35 POpDy 2. 30@ 40 Quince 1 25@1 60 Reape 5@ 20 Sabadilla ____ ~ goa 40 Sunflower 7 15 Worm American 45@ 650 Worm Levant 2 00@2 25 Tinctures Acomite 5... @1 85 Ae gi 65 Bee } 50 Asafoetida ...___ @3 90 Belladonna —__._ @1 35 Revie ... @2 40 Benzoin Comp’d @3 15 ene oo @3 15 Cantharadies —___ @3 00 Capsicum ee @2 30 Cardamon _....... 1 60 areemen, Comp. gi 25 Caen @1 650 Chichiia 2 10 Colchicum $3 00 Coneee @3 00 atts 1 80 Gentian $i 40 Giger, OF Ss @2 00 Guaee @2 80 fuaiac, Ammon. 2 60 Mee 1 50 Iodine, Colorless 2 00 on, th, @1 50 eo @1 40 myrrh @2 25 Nux Vomica ____ @1 90 Cnn @3 50 Opium, Camp. __ @1 390 Opium, Deodorz’d @3 50 Rooters @2 00 Paints Lead, red dry -.. 13@13 Lead, white dry 13@13% Lead, white oil_. 13@13% Ochre, yellow bbl. 2 Ochre, yellow less 2%4%@ 6 ruy 5@ 8 Red Venet’n Am. 3 7 Red Venet’n Am. 340 7 Red Venet’n Eng. 4 8 Whiting, bbl. .... g ‘% @ 1 @4 00 White _.. .. oly L. H. P. Prep. 3 7604 Miscellaneous Acetanalid —. ea Ga AM oo. 16@ 20 Alum, powdered and ground ....... 20 3ismuth, Subni- ate 4 3 75@4 00 Borax xtal or powdered _... 11%@ 16 Cantharnaet. po : 00@5 50 Calomel 2 22@2 30 Capsicum —......., 45 50 Canmmine ...... 7 50@8 00 Cassia Buds ..... 60 60 Cloves ... 5@ 45 Chalk Prepared 16 18 Chloroform —...... 630 72 Chloral Hydrate 1 70@2 10 Cocaine —..... 15 85@16 90 Cocoa Butter 50@ 8sg0 Corks, list, less - Copperas __...... 10 Copperas, Powd. @, 10 Corrosive Sublm 2 01 10 Cream Tartar 50@ 55 Cuttlebone —.... 70 80 Dextrine 9 16 Dover’s Powder 5 75@6 uv Emery, All Nos. 10@ 15 Emery, Powdered. “_ 10 Epsom Salts, bbls. Epsom Salts, less 4% @ 10 Ergot, powdered . @l 50 Flake White ..... 15 20 Formaldehyde, Ib. 25 30 Gelatine . 2 00@2 25 Glassware, less 50%. Glassware, full case 60.10%. Glauber Salts, bbl. oi Glauber Salts less 04 Glue, Hrown ... Glue, Brown Grd. 99" Glue, White -.... 36 * Glue, White Grd. 35 40 Givcerime ....... 30g 42 Nope , ae 80 Wage 5 come 90 lodoform ......... 7 00@7 30 Lead, Acetate _. = 30 Lycopodium __.. 5 6 00 Mace ............ is@ 80 Mace, powdered 95@1 00 MGntnO: ........... 6 25@6 60 Morphine na Bh 49G@02 Fi Nux Vomica ..... 30 Nux Vomica, pow. 26 35 Pepper black pow. 32 36 Pepper, white _. 40@ 45 Pitch, Burgundy ” lag 20 Quassia eo 12 15 Quinine 99@1 72 tochelle Salts __ 42@ 45 Saccharine 4... 33 Salt Peter ....... 20 30 Seidlitz Mixture 40 465 Soap, green —_.._ 15 30 Soap mott castile 224%@ 25 Soap, white castile case @16 00 Soap, white castile less, per bar a tie6 Ae 05 10 Soda Bicarbonate 4 10 Soda, Sal Spirits Camphor @1 25 Sulphur, roll -...4% 10 Sulphur, Subl. -..4% 10 Tamarinds —.._ 26 30 Tartar Emetic 1 03@1 10 Turpentine, Ven. 60@6 00 Vanilla Ex. pure 1 50@2 00 Witch Hazel _. 1 60@2 16 Zine Sulphate -_. 10@ 15 36 MICHIGAN TRADESMAN February 9, 1921 GROCERY PRICE CURRENT: These quotations are carefully corrected weekly, within six hours of mail- ing, and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Snider Catsup Prunes Rolled Oats Mop Cloths AMMONIA Clam Boulllon CrGARS Arctic Brand 12 oz., 2 doz. in carton, oer 0k. __..._._---- $1.65 Moore’s Household Brand 12 oz., 2 doz. to case 2 70 AXLE GREASE 25 Ib. pails, per doz. 27 10 BLUING Jennings’ Condensed Pearl Small, 3 doz. box ---- 2 55 Large, 2 doz. box ~--. 2 70 BREAKFAST FOODS Cracked Wheat, 24-2 4 85 Cream of Wheat ---- 9 e Grape-Nuts Pillsbury’s Best Cer’l Quaker Puffed Rice_- Quaker Puffed Wheat Quaker Brfst Biscuit Quaker Corn Flakes Ralston Purina ------ Ralston Branzos ---- Ralston Food, large -- Ralston Food, small -- Saxon Wheat Food --. Shred Wheat Biscuit WOT 09 Ph 09 me OD HA OT 00 0 ° So Kellogg’s Brands Toasted Corn Flakes 4 10 Toasted Corn Flakes individual —..__.._._. 2 00 Krambics ._..._..._... _. & 10 Bier _. 2 00 Dine 2 60 Krumble Bran, 12s — 2 25 BROOMS Stanard Parlor 23 Ib. 5 75 Fancy Parlor, 23 lb. 8 00 Ex. Fancy Parlor 25 Ib. 9 50 Ex. Fey, Parlor 26 lb. 10 00 BRUSHES Scrub Solid Back, 8 in. ---. 1 50 Solid Back, 11 in. --- 1 76 Fointed Ends ----~.--- 1 26 Stove No. i 1 10 Ne. 2 —_ i. Shoe Noe; 2 oo ae ae Nae 2 1 26 ie. 3 —<—- BUTTER COLOR Dandelion, 25c size -. 2 80 Perfection, per doz. -. 1 76 CANDLES Parafine, 6s — ~~... 17 Paraffine, 128 —...--— 17% Vie 60 CANNED GOODS Blackberries oy ib, —- caaee . @5 26 Beans—Baked Brown Beauty, No. 2 : 35 Campbell, No. 2 ---- 1 30 Fremont, No. 7. +e Van Camp, No. % -- 70 Van Camp, small --.. 1 10 Van Camp, medium-_- 1 40 Beans—Canned Red Kidney ---- 90@1 50 Pee one. — = 3 30 pee 1 60@2 70 ina CE ee 88 ee - 110 1 Oe Burnham’s 7 oz. Corn Standard —..___ 1 10@1 75 Country Gentmn 1 es 90 Maine .... .. 1 90@2 26 Hominy Von Camo =o 1 40 obster 1 1b. Star We 3 00 % ib. Siar 2. 5 50 16. Sher 10 50 Mackerel Mustard, 1 ib. —_._._. 80 Mustard, 2 ib. 2 80 Soused, 146 1b. 2 1 60 Sousea, 2 ib. 2 75 Mushrooms Choice, 1s, per can 70 Hotels, 1s, per can-. 60 ctr: 75 Sur ne Cs 95 Piums California, No. 2 --.. 3 00 Pears in Syrup Michionn 2 4 50 California, No. 2 ---. 4 60 Peas Marrowfat ---. 1 35@1 90 Early June ---. 1 35@1 90 Early June sifd 2 25@2 40 Peaches California, No. 2% -- 6 00 California, No. 1 2 25@2 75 Michigan, No. 2 4 25 Pie, gallons -. 10 50@15 00 Pineapple Grated, No. 2 --3 75@4 00 Sliced, No. 2%, Ex- im 4 75 Pumpkin Van Camp, No. 3 _.-_ 1 Van Camp, No. 10 -.. 4 60 Lake Shore, No. 3 ... 1 Vesper, No. 10 3 Saimon Warren’s % Ib. Flat 3 00 Warren's i ib. Flat —. 4 85 Red Alask: Med. Red osha 3 i003 50 Pink Alaska -__ 1 90@%Z 25 Sardines Domestic, %s -- 5 50@6 00 Domestic, %s -- 6 50@7 50 Domestic, %s -- 5 60@7 09 California Soused ---. 2 00 California Mustard -- 2 00 California Tomato . 2 00 Sauerkraut Hackmuth, No, 3 ..._. 1 60 Silver Fleece, No. 3 1 60 Shrimps Dunbar, 1s doz. ~---. 2 45 Dunbar, 1448 doz. ---. 5 00 Strawberries Standard, No. 2 _.-- 8 75 Fancy, No. 2 .-..._. 6 60 Tomatoes NO; 22 95@1 40 Noe. So 1 “— 25 Ne, 1) 2. 00 CATSUP Snider's &$ oz. ...--_- 90 Sniders 16 0S, 22. 3 15 Royal Red, 10 oz. --___ 1 35 Royal Red, Tins .__ $00 CHEESE Brick: 29 Wisconsin Flats ~.--- 30 Loneonnr 2. 29 New tor 2 30 Michigan Full Cream 25 CHEWING GUM Adams Black Jack ---~ 65 Adams Bloodberry ---- 65 Adams Calif. Fruit -.. 65 Adams Chiclets --..... 75 Adams Sen Sen .—-—..- 65 Adams Yucatan 65 American Flag Spruce. 65 Beeman’s Pepsin ------ 65 Beochnut ......_........ 70 Doublemint -- 5 Juicy Fruit —._ Spearmint, Wrigley: CORD oe 60 CHOCOLATE Walter Baker & Co. Caraces 2200 48 Premium, #468 —............. 44 Premium, %s ..._....... 47 rreminum, 48 _.._..... 44 Premium, 48 .......... 44 Worden Grocer Co. Brands Harvester Line Trotters, 1008 —. 57 00 Record Breakers (Tine): 908. 2 75 00 Delimonico, 50s —.--—- 75 00 Pacemaker, 508 —...- 75 00 Panatelia, 508 —_..__ 75 00 Favorita Club, 50s —-. 95 00 After Dinner, 50s _. 95 00 Favorita Extra, aca 50 epicure, 606 = 2 50 Presidents, 50s —---_- 116 00 Governor, 258: ___._ 130 00 Soberanos, 50s —-_-~ 175 00 The La Azora Line. Opera (wood), 50s__ 57 00 Opera (tin), 25s __. 67 00 Washington, 50s -__ 75 00 Panatellia, 508 75 00 Cabinet, 808 22.022) 95 00 Perfecto Grande, 50s 97 50 Pare, 508 97 50 imperiais, 26s _.___ 115 00 Royal Lancer Line Favorite, 50s ...... 75 00 Imperiales, 50s —-_.._ 95 00 Magnificos, 50s ~--_ 112 50 Sanchez & Haya Line Clear Havana Cigars made in Tampa, Fla. Diplomaticos, 50s -_112 50 Reina Fina (tin) 50s oe 2. 50na, SUR 127 0 National, 60a —.. 130 00 Original Queens, 50s 153 00 Worden Special, (Exceptionals) 50s 185 00 Ignacia Haya Extra Fancy Clear Havana Made in Tampa, Fla. Delicades, 50s ---__- 120 00 Primeros, 50s —-----_140 00 Queens, 2os 2 180 00 Perfecto, 268 185 00 Garcia & Vega—Clear Havana New Panatella, 100s 60 00 Starlight Bros. La Rose De Paris Line Caballeros, 50s ._..._ 70 00 Rouse, 508 pee 110 00 Peninsular Club, 25s 150 00 Palmas, 25s 175 00 Rosenthas Bros. R. B. Londres, 50s, Tissue Wrapped -. 60 00 R. B. Invincible, 60s, Foil Wrapped ---. 75 00 Frank P. Lewis Brands Lewis Single Binder, 50s, (5 in foil) --. 58 00 Union Made Brands El Overture, 50s, foil 75 00 Manila 10c La Yebana, 25s —... 70 00 Our Nickel Brands Mistoe, 100s --.__. 35 00 Licha. 2008 2. — 35 00 El Dependo, 100s -_-. 85 00 Samo, os 85 00 Other Brands Throw Outs, 100s —-. 50 00 Boston Straights, 50s 55 00 Trans Michigan, 50s 57 00 Court Royals (tin) 25s 57 00 Court Royal (wood) a 57 00 Knickerbocker, 50s_. 58 00 s¥oguo0is, S08 58 00 as Li O08 oo 8 00 Hemmeter Cham- pions, SOB 2. 0 00 Templar Perfecto, SUS 110 00 CLOTHES LINE emp, 50 f 3 25 Twisted Cotton, 50 ft. 3 25 Twisted Cotton, 60 ft. 90 prhiaed, 60 1, 2. 4 00 Sash Cord __._-_ 2 60@3 75 COCOA Bakers 8 oo 62 Bakers 48 —.__._... 48 Bunte, 15¢ size —-_...__ 55 Bunte, 4% ip. — 50 Bunte, § ib. 2 48 Cleveland Coe 41 Coienial; “Us —__..___._- 35 Colonial, Ws =. 33 Droste’s Dutch, 1 Ib... 9 00 Droste’s Dutch, % Ib. 4 75 Droste’s Dutch, %& Ib. 2 : Pons Mersheys, “a... i Meraeys, 468 - 40 Huvier 36 Lowney, %8 ---------- 48 Lowney, “48 --...----- 47 Lowney, Ro 46 Lowney, 5 lb. cans ---. 31 Van Houten, \%s Van Houten; 4A. - 18 Van Houten, Wilbur, %s — Wilbur, 4s COCOANUT Ss, 5 lb. case Dunham 50 4s 5 2D, cage 48 %s & Ws, 15 Ib. case 49 6 and 12c pkg. in pails 4 75 Bulk. barre ...- 30 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 COFFEE ROASTED Bulk iG at SanNtOS 220 17@23 Maracaipo _.... 22 Mexican 220.000 25 Guatemas 26 wave 2220 46 Boveta Gs 28 Pesporry, 22 Package Coffee New York Basis Arbuckse 23 00 McLaughlin’s XXXX McLaughlin’s XXXX pack- age coffee is sold to ona ers only. Mail all orders direct to W. F. McLaugh- lin & Co., Chicago. Coffee Extracts N. 8, per 100 10% Fr ank’ s 250 pout 14 50 Hummel’s 50 1 -- 10% CONDENSED MILK Macle. 4 doz, —-. 11 20 Leader, 4 doz, __-— 8 00 EVAPORATED MILK Carnation, Tall, 4 doz. 6 65 Carnation, Baby, 8 dz. 6 00 Pet, Tall 6 60 Pet; Bavy =... 4 50 Van Camp, Tall ---- 6 50 Van Camp, Baby ---- 4 50 Dundee, Tall, doz. —-- 6 60 Dundee, Baby, 8 doz. 6 00 Silver Cow, Baby ---- 4 45 Silver Cow, Tall ---. 6 60 MILK COMPOUND Hebe, Tall, 4 doz. —.. 4 50 Hebe, Baby, 8 doz. -- 4 40 Carolene, Tall, 4 doz. 4 25 CONFECTIONERY Stick Candy Pails Horehound —_--..._ ek Standard © 21 Cases Boston Sugar Stick. 30 Mixed Candy Pails Broken 22 Cut Loat ... -- 22 Grocers (2. 4 Kindergarten ---.---. = Leader 2 Century Creams ---- rH xO ud French Creams ------ 23 Speciaities ails Auto Kisses (baskets) Ns Bonnie Butter Bites... 32 Butter Cream Corn -. 30 Caramel Bon Bons ~~ 35 Caramel Croquettes .. 28 Cocoanut Wi os. ae Cony Totty ..... 36 Fudge, Walnut ----.. 30 Fudge, Walnut Choc. 30 Iced Orange Jellies .. 26 Italian Bon Bons -... 24 AA Licorice Drops > it pox 2 00 DONC ee 25 Nut Butter Puffs -... 28 Snow Flake Fudge — 37 Chocolate Pails Assorted Choc. -..... 29 Champion ....._._._... 24 Honaneaukis Chips __ Be Klondike Chocolates... 36 Napbops ...........----.- 38 Nibble Sticks, box 2 25 Nut Wafers 36 Ocoro Choc. Caramels 35 Peanut Clusters - 2. hd uintetie: Victoria Caramels .... 3 Gum Drops Champion —..--____ 20 Rasnberry —....-..-. 22 Pavorite: 2.0002. 26 SHpenor 22.20 24 Orange Jellies ~---.--- 24 Lozen ges A A Pep. Lozenges --. 20 A A Pink Lozenges_. 20 A A Choc. Lozenges_ 20 Motto Lozenges ------ 23 Motto Hearts --.----- 23 Hard Goods Lemon Drops -------- 24 O. F. Horehound Drps 24 Anise Squares ------ 24 Rock Candy oo 32 Peanut Squares ------ 22 Pop Corn Goods Cracker-Jack Prize -. 7 00 Checkers Prize ------ 7 40 Boxes Putnam Menthol ---- 2 26 Smith Bros, 2.00 Putnam Men. Hore Mound: 2200 1 80 CRISCO g6s, 248 and 125 —- _- 20% G ibe oe 19% COUPON BOOKS 50 Economic grade -. 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1,000 Economic grade 37 560 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 10. boKes: 2 65 1p; boxes: 2022 66 DRIED FRUITS Apples Evap’d, Choice, blk... 12% Apricots Evaporated, Choice --.. 30 Evaporated, Fancy ---- 35 Citron 10 3b. Dex 022 52 Currants Packages, 14 oz. ---. 20 Boxes, Bulk, per lb. 21 Peaches Evap. Choice, Unpeeled 24 Evap. Fancy, Unpeeled 26 Evap. Fancy, Peeled .— 28 Peel Lemon, American ----.. 32 Orange, American --.. 33 Ralsins Fancy S’ded, 1 lb. pkg. 27 Thompson Seedless, 115. pKe 2 27 Thompson Seedless, Duk 2 a a6 California Prunes 80-90 25 lb. boxes ~--@10 70-80 25 lb. boxes ..-@14 60-70 25 lb. boxes ~--@13 50-60 25 lb. boxes ---@15 40-50 25 tb. boxes —.-@17 30-40 25 lb. boxes ~-.@20 FARINACEOUS GOODS Beans Med. Hand Picked -- 5% California Limas -... 10 Brown, Holland Farina 25 1 lb. packages --_. 2 80 Bulk, per 100 Ibs. ---. Hominy Pearl, 100 Ib. sack — 5 26 Macaronl Domestic, 10 lb. box 1 20 Domestic, brkn bbls. 8% Skinner’s 24s, case 1 37% Golden Age, 2 doz. 1 90 Fould’s, 2.doz., 8 oz. 2 00 Pearl Barley Chesser 0 =. 8 76 Peas Scorch, 1p. 2.20 4% Spit, (Be 22 1% Sago Hast India —........... 9 Tapioca Pearl, 100 lb. sacks -. 8% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant, 3 doz., per case --.. 2 70 FISHING TACKLE Cotton Lines Dio. 2: th: feet 2s 1 45 NO: 3, 10: Teek 2250 1-10 No. 4. 16 feet: coo 1 85 NO), 1b feet: oo 2 15 No. 6; 15 feet 22 2 45 Linen Lines Small, per 100 yards 6 65 Medium, per 100 yards 7 25 Large, per 100 yards 9 00 Floats No. 114, per gross -. 1 50 No. °2; ‘per. gross 22.5 1 16 No. 2%, per gross —. 2 25 Hooks—Kirby Size 1-12, per 1,000 _. 84 Size 1-0, per 1,000 _. 96 Size, 2-0, per 1,000 _. 1 15 Size, 3-0, per 1,000 __ 1 32 Size 4-0, per 1,000 __ 1 65 Size 5-0, per 1,000 -_ 1 95 Sinkers No, 1, per eross 22... 65 INO. 2, per gross. —.... 72 No. 3; per @ross: _..__ 85 No. 4, per gross -____ 1 10 No. 5, per fFross 2... 1 45 No. 6, per gross —_-_~ 1 85 NO. 4, DEC BTOSS ooo 2 30 No. 8, per Bross —____ 3 35 No: 9; per gross... 4 65 FLAVORING EXTRACTS Jennings Pure Vanilla Turpeneless Pure Lemon Per Doz. 4 Dram 20 Cente. | 1% Ounce, 25 Cent —. 2 Ounce, 37 Cent 2... 2%, Ounce, 40 Cent —_ 2% Ounce, 45 Cent —_ 4 Ounce, Gb Cent .__. 8 Ounce, $1.00 2... 7 Dram, 20 Assorted__ 1% Ounce, 25 Assorted 2 00 4 C1 Co Co Ge DO ~ Co Van Duzer Vanilla, Lemon, Almond, Strawberry, Raspberry, Pineapple, Peach, Coffee, Peppermint & Wintergreen 1 ounce in cartons _. 2 00 2 ounce in cartons —. 3 50 4 ounce in cartons —. 6 75 & Ounce: ooo 13 26 rints —.. 26 4¢ Quarts 2... -51 00 Galions, each 2.20 16 00 FLOUR AND FEED Valley City Milling Co. Lily White, 4% Paper SACK i 20 Harvest Queen 24%s 11 10 Graham 25 lb. per cwt 4 85 Golden Granulated Meal, 25 1bs., per cwt. ... 2 90 Rowena Pancake Com- pound, 5 lb.: sack ~_ 5 50 Buckwheat Compound, 61D) Sack oo 5 50 Watson Higgins Milling Co. New Perfection, 4s 10 80 Meal Gr. Grain M. Co. Bolted 60 Golden Granulated -- 3 80 Wheat No, t Hed 1 65 Nbé. 1 - White 1 62 Oats Michigan Carlots -.--.- 46 Less than Carlots —_..- 50 Corn Carioth) 2200 70 Less than Cariots ._-- 7b Hay Carlota 2. 5 00 Less than Carlots -- 38 00 Feed Street Car Feed —_. 32 00 No. 1 Corn & Oat Fd 32 00 Crackead: Corn. —..._— 32 00 Coarse Corn Meal -- 32 00 FRUIT JARS Mason, pts., per gro. $ 00 Mason, qats., per gro. 10 00 Mason, % gal., gross 14 2& Mason, can tops, gro. 2 85 Ideal Glass Top, pts. 10 00 Ideal Glass Top, gts. 12 00 Ideal Glass Top, ea0n: oe 16 00 GELATINE doz. large --. 1 Cox's 1 doz. small -__ Jello-O, 8 doz. _....... 3 Knox’s Sparkling, doz. 2 26 Knox’s Acidu’d, doz. 2 Minute, 3 doz. --... 4 95 Nelson's ......... nn Oe Oxford. 2.6 15 Plymouth Rock, Phos. 1 55 Plymouth Rock, Plain 1 36 Waukesha -...--.-.-. 1 60 Cox’s 1 hie aMe oa Ray delist a Site dbéntetcvsinssie tian ia pb eNESE 4 4 pisciloath iaibiautidinve recegherety et iaX cet KF ebruary 9, 1921 iainlassnaia — — Se SAS NEE eee Seemlc naaeciaead chia tenn Lv Gree Hid Ss n es Green, ie _ PETROLEUI! M hokey No. Se 0 Perf M PROD icH ee No. 2 aa . Re ection Iron UCTS IGA Saliskin green, No. i = Ges Mackie Gaon Barrels K N TRA Calfskin, Seen Now 1 07% a M. achine fasoline cn = ob 15 oe DESMA alfsk cured, o 2 -apitol >, Na soline 40 % Is., 40 Ibs. N Hors in, cu No 07% Bbls. Cylind aphtha 0 bbls., Ciba Paras’ No. red, No. 1 ot Atlantic Re er, Ir 27 ome 1 90 Ha SHOE eo Ne: 0. 2 09 lantic Red En “ae 7 he nay Bex. tae a 8 % antic, Red Engine, “oa Yow. = weet as os ve 6S i ‘ E Cc a ile , large G oo _. 2 . Bbis. ae Hogs, per asings Miller's aoe de 3 50 Chil - ced ie Ga ae ect nia rae ‘row olish 25 chili P ason Lambs ----------- 25 ne, iron Bbisz. 62.6 Sheep eet aa 25S own Polish | 80 Seee” Salt. 3 ise pet ae 25 50 Is.__ , a skei set. & @29 Swedish SN an a i 1 37 P oe 50 PI 62.5 cei - 50@60 SY ish Re UFF ton talk - 35 woo _e a Follow 25@ 60 Ba ro Uneolored 1 75@2 2 abies pe ide Sf Garlic Salt ~====----- = Bush Cena a oreo ee edium oSlid Oleo 2 et pt ale ee, 1 ib gis 64 are mona 1 shels, né ets 0. 2 ~--------22=2== g 5 pet cee nt — a Cuuabe FA | margarine Copenhase Bs g for =~ 7 pen om a 1 = _ wire handles band eae ae 4 n keg Cor 00 2olls Wipes 8 ‘oper ; ren, a ass -- 64 M: rel Lez iquet ___. 3 2 95 wor Ss, nar au Gayashed oo a — « Tey 8108 64 Mariorams To WW gH Market handles bai ashed, mediu Barrels Sm c 5 RB ney H E . glass Q5 Thvyr y, 1 on eo 20 Market, rop “ha on oe tee m Half barrels ve 3lue F lead James S SOAP 8 Tumerlc, 1 ann nnn 90 Market, single ndle Market arats oi " alt barrels” ae 23 0 Broken. ee 10@11 America Kirk & C re 21% oe 90 Splint, ‘iarge — z Sku seo —_ 15 a. 12 e eles 7 00 ie Rose Family Compan be mm s Splint’ ane meee 1 60 ee 3" 00¢ ected. 3B G 4am C ROLLE ---- 3% irk's White 2 gt S 0 ca aa --- 9 50 vr tag lig o2, W0@1 0 Halt b herkins Boe oe : P nite Flake ~. 6 65 Ki “— all -m---—- 8 00 tec: oat loos on 5g barrels ___ Hane eet Proctor tu = ngsford, 40 It Bu anne ghia ts oo ae an StS —< Med apie nissmae Masai ces en 5 aker, | 90 Ib. § gs. 4 ( ory S [ om. ed Argo, 48 ar gs va Ma on 10 99 uak . 1 nae te. soap Fiks., 10 7 SI rels : nufa wae Sweet S mey. <6 Regular ks 3 00 Lenox Soap vie i008 9 a Ib. pkgs. ™ Standar Co. cturing Airli HON Half barrels mall s tie 2 25 P&G tan éak .. 6Oe i Silver Kin eu N ont Airline, Ne. ad 5 Bit arses neasbate — columbia, DRE v 1 610) se & G@. White N oe 4 80 er ena hh “tee co Dishes irline, No. is ens ue 16 columbia, % pi SSING aoe 10¢ ae aptha 7 1 No 8 2 , N Bde ae 0 Pe jal, 1 pint Star N O No tt ou Arg ne Noi oo tae 1 cart 1 55 i. oe oo § 50 — a" tices ol a 3 eee Mane Hwee rcs & oe anee ie ‘nm 4 No. 8-5 mdm mn ia er RSE Meee 0 I ee’ rge ee Nap Pwdr es 6 4 go, 12 3 Ib. No ‘os levee car 1 67 doz. _ RADISH 8 25 Cob, 3 4 PIPES Durkee's med., 1 — a 00 p. Pwar.. - ie = Argo, Hay Ib. a. a No : 50 Sanee pith + 3 P ae oz. in box Suider's Pienie, 2° da. 105 Acme, 100 cal HS 28 ag Silver 5 Ib. pkgs. 3 7§ No. 100, jumbo ¢ cart 2 64 ure LLY ee te ce an eo 38 Ge i s. & C Glues ise gar Tar | Mauna i + Pe No. ‘ve 5 mall, 2 oz. 25 Cli Maste ake 50. Ss, 12 bs. moth 1 83 r pail, 30 No “ aicamt CARD SA 2 doz. 2 50 pea oat 100 (Sais 67 6 Ibs. 4 >, 4 @ JELL Ib. 4 Pic 808, B boat Ss Pastor eo ao slimax, 00s Soke 8 00 18 1 M : fee Churn ga oo eaten se ia a and te Sak ot re oe ue Ib: package Barrel to egai each “_; per @ 7 eee _.. @6 yan Ha Ss. in a I ite, 80 cakes vv * « » pac ages 3 to 6 Bz gal. e ch . oz ---- 0 do mr bo . 18 80 cz ca 54 I i peckee va Be an. 2 i B : POT 28 66 tte, 100 — ie . a pies 100 oa 6 00 50 Ib. . oe aes oS 91% a per oe ¢ - 1 MAP | aS abbitt’ ASH 43 i. oe ® ne, 10 akes joa - 9% I. . oz. b LEIN va, 2 2 Naph 0 cake 6 75 ‘ie -- 16 2 Oz ottles = doz SAL S$ 0 tha, 1 es 6 75 ---- 9% 4 oz. i gl ic PR Poa te ODA Trades ee ae ae Clothe c. Attiog per _ 1 75 Ovisio 6 Gra ulated Black o=sman C Ss anaba Ma Pins es oe foe aoe 3 Bar NS ao » bbls Blac Haw som pa YRU No. 6 Manuf no ee eae Clear reled P ead io se ie k, on ~ Barrel aa” a oe a Quaris.'p ph gag a . 50 Short aoe oe See 36 oe aa : 50 lack —. Ane box 460 Half . Le rn No. 30 oa Wrap ng ne 1 Ee s 5 rk, te x slue 3arrels ___- lo. 25-60, i att” . % ,Galions, oe os a Pow 28 0030 00 tay ch as (oo — ete eae rs. Ne sn Oe “40, Wrapped met S, per . doz. 33 00 40 00@ 30 00 s oo and most re s 72 cake 0 Blue ie o 1k 81 apped _.. 5 10 Oz. 2 25 . @42 00 ALT out ae emarkable dirt > ig aro, sm 7 -- 00 a ry ury >mover, + ee, 5 2 a 239 NO E None sal MEAT : Sa Meats ne canoe tothe sin. Blue Karo, os 4 i 2" star Carrie _. e S -- 26 00 eae Eapote, ng Pow ' don Say oh No. 1, Star aa Quaker, 3 . ee o Z. : u @28 00 Ginn oo. 18 Sonata ber — , Red K: i a 10, 4 15 No. 2, aor Ege Tr “1 4 ee NSS eg ed 80 Ib. t ard Medium vi eg Fepon ie ag ao wis 6a hes Se ee © aes trae 1s MOLASS . o Rms Pe -- um, a Sapolio, ha gle box ts 6 30 i Karo, No. oe . ray 16 00 ei aeece 475 Compou 22 ee en 3 00 oe Pocopiy iia: 3 15 inet Hn No. 2%, 2. 3 ‘ ” Fancy New . er Ib. lect Lard . Siete ---- 3 35 v Maid, 60 60 cans : 15 Red Kero, Nc co i ‘ened te Roca et Kettle. - Ib. biel i wSradvance i Sno Washing pee ne 3 60 << No. 10, c Cork lined, 7 > + 300d --=---------- ---- 95 0 Ib. ails —e vance Ye Ss w Boy owder ee ined, 10 . 70 wannennnn ne 5 Ib. pails 2 aay e ¥ snow oti 100 5c s wa =- (ie 90 ee ae 85 3 Ib. pails . ad ance * Snow soy, 6 oc - Not ~- 4 4 oe ee eee s vi snow B o 60 8 Fair Pure 5 cae a csii ee eee % Siow Roy, 34 pkgs.” 6 10 Good oe ‘tontan aah” é r Hoan Vv 7 20 i . 0 Choie en eee Ke spri c See nag baitbeatees c Ss eae J Soap P _— 7 00 ae ee co nse patent su al mepinc » terra ; mo Johnson’ ow ee ia + nat spring 2 Filbert Mixed washed a pee a Johnson's Fine 48. __ TABLE SAUCES No. 2 pat. bru es 25 Pea rts, Barcelonz ed 31 Har is, 16-18 Ib. 24 — Na xxx 10 * 67 ic @ Dor AUCE Shee oo) a7 sh hold 25 Penete Barcelona —_ 24 cee ri 18 Ib, 22 @26 Nine O Clock a. a ep eo . fon cette ee 3 25 uts, Fre an 82 m, drie 20 tb. @24 Gon Leet 1 , 60s __ 3 ¢ epper Si aan a otton mop comcrmes © ae ee Hm abet an ca ad ie mae | gene | : op Rea 3 Valin Ss, Spanish Pic ‘nia Hams 8 R een Ar Slea ges. 6 5 Tol ASCO 12 S 4 20 . ut: pani Pee nic an @ tub- _ Anne eanser 50 ingle Tg ig -. , at : Walniie Sie a 13 Game ns 17 es We ieece 60 pkgs 475 Aol ands Sarena - 2 50 at. Gal Pails ° ance = Na Ham . Ck. Coe - 3 60 A-1l large le 3 75 qt. Gates aa 1 ene linc ams .. 34 P cicaen ba “ i, small -~1 4 at. Gi lvaniz A ncn 2 ae fh ¢ Hams .— @3 er NS 69 Capers -.. 2 Galvanized —_-_ 3 25 ilo Shel 25 3acon rare oT 38 Gio tics can 24 2 ERS. s ....._. 3 vO ibis ilvanized ____ 3 75 Pea nds a : 18 @ ease 1} Ibs aan 2 90 i 4% anuts, Spanish oo 40 ots ann 20 TC a — 9 Pean box nish 55 Bol aus ---- 2 30 4 EN es 7 en Spanl ' olognz ages EA ecanaho Ee coe ‘Soaniahy i ena one rae L N meaium 272°" ieee ene nuts, = rankfe See 1 ‘ od NZ lige No. an act oo lb. Spanis le 2 Pork beth eater _ Middles Be noo. inane GOeees No. ie Sine uring ec. bb ih, 5 Ve oe ms Tabl sh B ~ @42 100, > Ww ans tS ~ rk ------------ 206 19 T ete. 1 1h B: acked ¥ es S08 cos No. 5 inen cans — === 24% Ercadch a Woon is Basket- ‘ired Med li 100-350 ee 378 re : oe a Son ( , Ib. - —— sasket-Fi € MEG Mm ‘ 25 aco = Bulk, OLIVE: eo . No ong atu a Ce oc No. “ Fired Choice a. waa 3 o TH otane tee ae ane 4 Bulk, : gal. ke S Ae Holland coe eitione te diva Mo Tra 7 00 Stuffed, gal. kegs each 6 B B Stand Hecring — 1 Ib ae oo oo rt Sha 3% a each 10 50 Soke eras eef ie ards, bbl b. pkgs. “ @21 ee wood. 4 hole us ye eae a. S o--- 2f 00026 Standards, ot Moyune, Medium gi GH Bat Wood | 6 holes -- 70 oz atumeoan, | -- 25 i, oc Teta Mee foe aa aa 7 ee " 5 0G 28 00 Cc. _ tne Cage ". 356 Rat. spring —---- a nch eS ee ice -- 35@4 _fpring —--------- 00 L mk oz 3 Pig’ — : @40 pring ] Sue is os os 45 * bbls, on Reet KK Herring : Ryscnens: Sos Choice Vo Hy ee eos * 30 36 oz. = oa, ®, 35 ibs K soar — son OZ. ainmorh 16 | 0 42 a5 tha & ih K.N s y : -on ie N¢ Tu oe ees, 19 25 V — ----- ies 3 = Cut” Lunch vutslheed i ete “ Canary ie ee @22 White ies’ aoe 30 9 in. hl one: “1 00 ee " t ’ ; cee df ou nite a >. > > > Se ins o--n----—- Condensed. N Meat randonon Mala a 23 a 3 in Bulk Wine,” 100 grain 36 ee eek ‘onde ad No. H We alabar 1 10 Ca es, 7 eae 1aica Oakla train 2! WR Moi nsed B 1 ca emp, Russian r 120 ssia, nzibar - @2 nd V 29 «O*F APPI 7s brick $1 Musta prussian ---—- 25 ec. Canton ------ SS ae a Se Fibre, a NG PAPE Se ck a oe at sade ora 09 ——? paah ais Blue land “Apple Cide ickle B cd Z a white R ae 0 py il Om Lo. 13 Mace, Pe secre atenn Oak ibbo ide K chers Manila 11 i. ---- on Nutmegs iar eo pane by orn ao 45 ~—— 2 — 13 a. 22 ie tiny wg @85 cages no Pickling 28 mes ae 12 Pacer, oc i - @34 ehacuae 20 YEA « Ye er, 2 . Magi S Paprika Cayenne __. a No WICK eet 3 4 T CAKE , Hung i Ol No. ), per ING Sunlignt oo arian__ a2 No. 1 per oma Sunlight, ins meee 2 70 vO. &, if Tos ee 7 feast aoe i on : No. 3 ae gross — ~ Yeast gue By ws a a ross aoe m, } eS 3 cone I $0 eekeno % doz. : 70 leisch mC OM 35 er doz. o = 28 38 Special Sales Will Help Boom Febru- ary Business. Written for the Tradesman. The January stock-taking in a great many hardware stores paves the way for a series of special sales in Febru- ary. These will help to stimulate business in what is normally a dull month. Throughout January, even under normal conditions, trade is quiet. In February business reaches a dead level of dullness. The unaggressive hardware dealer will feel inclined to devote all his time to preparing for spring trade, taking the view that business is bound to be quiet anyway at this season of the year. But the wide-awake merchant, while making every preparation for the spring sea- son, tries at the same time to make the utmost of the limited opportunities February offers. It is a good, sound business axiom that the time when business is quiet is the time to advertise the most and to push the hardest. Pushful effort now will help materially to liven things up. Because regular business is dull, a special sale, or a series of special sales, can be staged to good advan- tage right now. In the midst of a rush season is no time for a special sale. Business then will come any- way, and the clerks will have all they can do to handle it, without any ar- tificial stimulus. But in a quiet month like February the entire energies of the salespeople can be concentrated upon making your sale a success; and the full benefits from an advertising point of view can be realized. Furthermore, there is urgent need to turn as large a proportion of the stock as possible into cash. To be- gin with, the inventory will have dis- closed a lot of odds and ends of stock that should be cleared. out Then, too, high priced stock should be liquidated, against the prospect of a decline. The hardware dealer, with the in- ventory before him, is in closer touch with his stock than he will be at any other season of the year. He has a pretty clear idea of what lines ought to be cleared out at a sacrifice, what lines it is decidedly advisable to turn into cash, and what other lines can be played up at attractive prices, al- though not necessarily at a sacrifice figure. It should be remembered that every well-advised and well-conducted sale should serve a number of purposes. One is to get rid of odds and ends of stock that are sure, if carried over, to depreciate in value. Another is to raise ready money. And, finally, the sale has an advertising value for the store. It brings the business promin- ently before the buying public, gives the merchant an opportunity to get in touch with new customers and pros- pects, and affords an excellent back- ground for the introduction of new lines. Thus the hardware dealer should aim to secure every possible advan- tage from the special sale he puts on. He should use it, not merely as a means of raising money and getting rid of old stock, but as an advertise- ment for the store, and a means of securing new, permanent customers, MICHIGAN TRADESMAN Some dealers make a practice of putting on a single, comprehensive mid-winter sale, following the inven- tory. Others vary this policy, and concentrate their efforts, for a limited period, upon certain lines. Thus one dealer makes a practice of putting on four successive February sales, one for each of the four weeks. He has a two-day sale each week, on Fri- day and Saturday. Saturday is the great market day, on which to reach country trade. On the other hand, Friday is normally a dull day, and the merchant uses the prospective Satur- day rush as an argument for getting out the city trade a day ahead. This hardware dealer puts all his energies into his February sales. He makes them a regular feature every February. “Fraser’s February Fea- tures” recognized local fixture, and the deal- er secures the benefit of the cumula- tive advertising from year to year. He uses advertising space liberally in the local papers, sends out circulars to a regular prospect list, distributes dodgers from house to house and to farmers on the city market, puts on special window displays. He features some special lines for each of the four sales. According to this hardware dealer, the direct returns traceable to these sales constitute from 45 to 55 per cent. of his February receipts. As the lines featured are normally slow sellers in mid-winter, this means that his Feb- ruary business is practically double what it would be if he did not put on these sales. Outside of the adver- tising, there is no extra outlay in- volved; the regular staff have ample time to wait on all customers, and the sales serve the good purpose of keep- ing them. “fit.” It is often good business to put on demonstrations of new lines you are introducing, in connection with these sales. Thus aluminum, — electrical goods, paint specialties, etc., can be successfully demonstrated. It may be desirable in some instances to offer special inducements in these lines, al- though it is not absolutely neces- sary. It is better to feature a special price on some line you want to get rid of, and to put on the demonstra- tion as an added attraction. The demonstration will draw some cus- tomers; the specials quoted will draw others, and the two will work to- gether for the good of the business. Incidentally, you will get in touch with quite a few prospects who, if they do not buy now, can be listed in your card-index, to be followed up later. The shrewd hardware dealer, in planning his February sales, uses his best judgment in selecting the lines to be featured. Prices can be cut dras- tically on odds and ends of stock that are bound to depreciate. Some- times a feature can be found that is not normally in great demand and that, even at the low price quoted, will yield a profit. Stock-taking will, of course, prove a helpful guide in selecting lines to be featured. As a rule the hardware dealer makes it a point to get rid of his “dead stuff” immediately the in- ventory is finished, that is, the latter part of January. If this has not been thus comes to be, in time, a. done, it may be worth while to start February with a stock taking sale, fea- turing extra special prices on these lines. This “starter” can be followed up by featuring regular lines which, while selling fairly well all the year round, see very little demand in Feb- ruary. The clearing out of odds and ends at sacrifice prices, usually neces- sary in a_ stock-taking sale, will create a strong presumption in the public mind that equally good bar- gains are being offered in the later sales. Indeed, the goods featured must represent good value for the money in every instance; although it is not necessary with fairly live stock to cut prices to such an extent as in cleaning out “left-over” goods. Cutlery is a line that can be featured to good advantage in February. Fol- lowing the Christmas trade, there is usually somewhat of a reaction in the cutlery department in January and February. Where first class goods are offered, a slight cut in the regular price will interest judicious buyers. Christmas lines generally can be played up to advantage—silverware, for instance. Electrical goods can be demonstrated and featured. Paints are normally in slight demand; they might with advantage be played up, and some price inducements offered for advance orders on exterior paints. Paint specialties, for interior decora- tion, are seasonable, and come in a different category; the sale of these February 9, 1921 should be pushed now at regular prices. Quite often tools can be fea- tured to good advantage. Laundry accessories can also be played up in these sales. In selecting the lines to be fea- tured, the hardware dealer must, of course, depend largely on his own knowledge of local conditions and his own ideas as to what is best for busi- ness. The general rule is to select as sale features some lines that are not normally in demand: at this sea- son, but for which a sale can be se- cured. Victor Lauriston. A Great Profits Wiped Out. The December 31 statement of Sears, Roebuck & Co. shows some interesting figures. In the first half of 1920 this great competitor of the small town and country merchants profits of $15,445,285 earned, while the net profits for all of 1920 were only $11,746,670. All the profits on goods sold the last half of the year, and $3,700,615 of those earned during the first half, were wiped out by the depreciation in prices of the stock held at the close of the year, inventoried as worth $105,- 071,243. That was some mark-down, and explains the paying of the com- mon stock dividend in scrip instead of cash. showed net Oe If your store has a door which sticks, or steps that are hard to climb, make a change. People avoid the store difficult to enter. The Guaranteed Flour W. S. Canfield Flour Co. WHOLESALE DISTRIBUTORS 205 Godfrey Building GRAND RAPIDS, MICH. 1542 Jefferson Avenue Wilmarth show cases and store fixtures in West Michigan’s biggest store In Show Cases and Store Fixtures Wilmarth is the best buy—bar none. Catalog—to merchants Wilmarth Show Case Company Grand Rapids, Michigan { Made In Grand Rapids] : 4 oxen : 2 & : AAT NTN cantata: 1 |g : i so AO RRR pasate. - February 9, 1921 Bird Life Going the Way of the Trees Grandville, Feb. 8—Respect for tree life reveals the heart of man even more than does his anxious solicitude for the preservation of bird life. The tree and the bird are products of na- ture which win our admiration and respect as does an honest individual of human type. Show me a man who cares nothing for birds or trees, who views them as so much trash under foot, to be cut down or slaughtered as whim shall dictate, and there is a man who has no Godliness in his soul, who is of the earth earthy, with no aspiration above the sordid and worthless in world life. Trees are as much a part of the joys of this world as are homes, wife, children and a well stocked business or farm. It always suggests the sordid, the lower animal propensities, when man is seen destroying trees for the mere joy of obliterating them from the face of nature. Such men may have souls -we not being the judge and jury to decide—yet there is chance to doubt, consequently perhaps it were better not to obtrude opinions on so serious a subject. This is nevertheless true. The person who sees nothing of the divine plan in growing forest trees is not living in the divine light and should consult his conscience to ascer- tain where he stands. A tree, simple and unassuming in it- self, is something to be admired. On a hot day its shade is very soothing to heated brain and weary muscles. Under its shade men have sat and rested from the labors of the harvest field, while grazing kine lazily chew their cuds and repose in the cooling atmosphere generated by the wide- spreading branches. The contrast between a well-shaded road, made comfortable as well as beautiful by the wide-branched oaks and elms, and the arid nakedness of the highway which has been com- pletely denuded of its wayside trees is forcible in the extreme. Every traveler along the roadways of our own state emphasizes this. “Nothing but a tree. It is in the way; cut it down.” Did you never hear such expres- sions as these? They are, indeed, very common wherever forests grow and many an otherwise beautiful land- scape has been lastingly marred by the indiscriminate use of the axe, a tool which, while often aiding in clearing beautiful farms, making the lands of the wilderness blossom and bloom as the rose, has yet been pro- ductive of a wholesale barbarism un- worthy the record of man. Most men have a kindly feeling for trees. There are those who have no more regard for a beautiful tree than for a venomous snake. One such a man bought an eighty, cleared it to its limits, leaving nothing, not even an acre of wood lot. His front yard was even barren of shrubbery. In fact, nothing in the shape of a bush or tree was permitted to exist. “Why do you cut all the trees?” he was asked. “They are in the way, that is why,” was his reply. He would permit no trees along the highway. In fact, he slashed down the few that grew there when he bought the place. Later he bought out a neighbor who had a splendid row o fmaples along the road fronting the house and grounds. A month after this man got possession he called his son to fetch axe and saw, and sallied forth for the purpose of cutting the beauti- ful trees into wood “Don’t do it,” remonstrated a neigh- bor. “Why not?” farmer. “Because of the beauty and shade of those trees.” “Oh, well, Jake, take the saw back, I don’t care.” In this instance the man _ was simply thoughtless, careless and wholly indifferent as to what hap- pened to the trees. Such men, how- ever, are nearly of a piece with the merciless timber butchers who lay said the thoughtless Sastnin ania hcchaatcinenaa cat eardeaadi ohne sthtara dk Angtoke ca bea osha oat ea Une lacaecia ae MICHIGAN TRADESMAN waste the finest part of the state and seem to rejoice in their work. a take up too much valuable SOE Such is the plea made by the farmer tree butcher, who sees more profit in a dozen hills of corn than in the finest oak or maple that ever grew. As a farmer I preserved many trees at dif- ferent spots about the. farm which many a well-meaning neighbor con- demned as a foolish waste of valuable land. Perhaps they felt that they were right, but I never regretted the saving of those trees. Beneath a splendid hornbeam tree, whose branches cast a wide shadow, I have sat many an hour and watched the clouds float across the blue, the squirrels chatter in other trees, listen- ing to the birds in merry rivalry of song—all the time feeling mighty good and comtortable even though this same tree displaced a row or two of strawberry plants. I distinctly call to mind the deep grief that was mine when, while driv- ing many miles to market with a load of fruit, I discovered the big oak at the roadside under which good old dobbin and I rested on every trip to town, was down, and two husky farm hands were sawing the trunk into wood. Right here the sun rays came down in unobstructed heat. Poor dobbin halted, regarding with silent disgust the act of destruction, no doubt feeling a justifiable contempt in his simple horse soul for those hu- mans who had so cruelly deprived him and his kind of the beautiful, soothing bit of shade this monarch of the wood had so long afforded. Trees are almost as valuable as hu- mans. The late R. M. Kellogg, the straw- berry king of Michigan, held every plant on his plantation in the utmost respect. He would no more have treated the smallest of his pedigree plants with disrespect than he would his best human friend. To see a foot carelessly trodden upon a _ plant fclched a quick remonstrance. It was his contention that plants can feel as well as animals, human and otherwise. If this be true of strawberry plants, how about trees, which surely occupy an even higher plane of existence? Bird life is fast going the way of the trees. Efforts are being made to save the remnant of the forest life existing in Michigan and elsewhere, but to date there is a vast preponderance of tree destruction taking place to reforest- ing. The study of repairing the waste places is to be one of the so-called problems of the future. The growing of trees is worthy of the best efforts of man, and the greatest intellects of the’ Natioif? will be exercised to ac- complish this much to be. desired object. Instead of placing a premium on the destruction of trees the laws should be so framed as to protect and defend tree life, even to the penalty of a prison sentence for mutilating or destroying these friends of man. The war on trees has been going on since the discovery of America by Columbus. It is high time that war ceased and a sense of righteousness prevailed among our people where trees are concerned. One of the saddest sights of to-day is that of farmers driving from our city yards loaded with coal for fuel. A few years ago these same farmers had a plethora of wood, but reckless- ly dissipated their most important crop by slashing it down, burning 1t in logheaps in order to clear the ground for farm crops. Coal is good in its place, but that place is in the homes and factories of the city and not in the woodsheds of the farmer. Reckless destruction of tree life has little less excuse for being than the wholesale destruction of bird life and the consequent deterioration of vege- table and fruit quality because of the unnumbered poisons used for the ex- termination of those insects which our native birds were calculated to keep in subjection, d Timer. 39 BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous insertion. if set in capital letters, double price. display advertisements in this department, $3 per inch. is required, as amounts are too small to open accounts. No charge less than 50 cents. Smali Payment with order ANOTHER BIG SALE I sold $12,656.08 in 15 days for C. H. Castle Co., York, Pa. Ladies Ready To Wear. You can have this kind of of a sale. “I’m The Man” to conduct it. A. E. Greene, 128-130 N. Mechanic St., Jackson, Michigan. If you want to sell or exchange your business or other property, no matter where located, write me. John J. Black, 130th St., Chippewa Falls, Wis. 147 Wanted—A desk size visible eee in exchange for a Fox portable No. 1 typewriter in good condition. Joe Sika, Copemish, Mich. 207 For Sale—One of best cash stores in Michigan, doing about $50,000 per year. Post office in store. Business established fifteen years. Business sure to increase on account of new developments sur- rounding it. Only general store in town. Address No. 208. care Michigan Trades- man. 208 Salesmen—Calling upon retail grocers and general stores who are in a position to carry a side line of high grade teas on commission. ____ Largest Attendance Ever Seen at Hardware Convention. The twenty-seventh annual conven- tion of the Michigan Retail Hardware Association convened in opening ses- sion Tuesday with the largest attend- ance ever present at an initial session. Most of the old wheelhorses of the organization were in attendance and there was a fine sprinkling of new members who had never been present ‘voke the Divine blessing. at a convention before. The meeting was called to order on schedule time by President Lee, of Muskegon, who called upon Charles M. Alden to in- America was then sung by the audience under the leadership of William Moore, of Detroit. Mayor McNabb delivered the address of welcome, which was re- sponded to by Norman G. Popp, of Saginaw. President Lee then read his annual address, which is printed verbatim elsewhere in. this week’s paper. Lee H. Bierce delivered an excellent address on Merchandising Problems, and David A. Brown, of Detroit, presented his up-lift talk on Are You a Getter, a Giver or a Taker? Brief talks were made by local peo- ple, the President announced the special committees for the convention and the meeting adjourned until this morning. At the morning session to-day John W. Garby, of Waukegan, Ill, read a paper on How To Increase the Deal- er’s Profits, which is published in full in this week’s paper. Every indication leads to the be- lief that this will be the most success- ful convention ever held by the or- ganization, which is saying a good deal, because each meeting of the Association has been a little stronger than the one before. ——_+~-+>-—___- Believes Worst Is Past. Chicago, Feb. 8—The present finan- cial and industrial situation is gener- ally so well understood that it is need- less to attempt to describe it or to discuss the causes for it. Business in general has undergone the most sud- den and severe blow that it has ex- perienced since the panic of 1873. It is not surprising that so many large concerns have had to be tided over, but rather that it is surprising how few important failures have occurred. Most of the concerns that have had to ask indulgence from their credi- tors will eventually pay out one hun- dred cents on the dollar and continue to do a good business if the present subnormal conditions do not last too long. I believe that the worst is past in many lines, that a definite, if still slow recovery has started, that in many lines there is little over-production and that there is a growing need for materials caused by the _ hand-to- mouth policy which has now been pursued for some months. One of the most encouraging features is that such orders as are now given are fre- quently accompanied by instructions for immediate shipment as the pur- chaser must have the goods at once. The strain on money is somewhat relieved, and just as soon as people begin to get it into their minds that the corner has been turned, and that further reductions are not to be ex- pected, they will begin to buy again in larger quantity. I think, therefore, that we are warranted in taking a mildly optimistic view of the general situation at this time. D. R. Forgan, President National City Bank. -—_~-2--e A. E. Frank, dealer in dry goods, clothing and shoes, at Bellaire, in re- newing his subscription to the Trades- man, writes as follows: “Nothing bet- ter in the United States.” This is a good town—TI have been in business here over twenty years. a Whether a younger man _ crowds you out or not depends less upon mere age than upon your determination to make the most of your ability what- ever your age. How do you figure your profits? Ivory Soap Suppose you are paying $8.00 for a box of soap, and sell 3 boxes a year for $10.00 a box. You make a gross yearly profit of $6.00 or 75% on your investment. Now, suppose you were paying $8.00 for a box of Procter & Gamble Soap, and sell it, too, for $10.00 a box. But, because it’s better soap, and better advertised, you sell 12 boxes a year. You make $2.00 on each box also, but your yearly gross profit is $24.00, four times as much or 300% on your original investment. It’s quick turnover that makes these legitimate big profits. Ivory Soap Flakes P and G Don’t you want to share in them? — = & The White Naphtha Soap Bob White Soap Lenox Soap Star Soap Star Naphtha Washing Powder and oe Procter RISC For Frying -For Shorteni a For Cake Making —the pure, vegetable shortening that is displacing lard in up-to-date homes and grocery stores. Gives more satisfaction to the housewife; more profit to the dealer. Net weight sanitary packages; one pound and larger. (iu ithe Cincinnati, Atlanta Baltimore Boston Chicago Dallas Denver Branches Detroit Kansas City Memphis Minneapolis New York Philadelphia Pittsburgh Richmond San Francisco Seattle St. Louis Syracuse Send mail orders to nearest address. 70 Washington Boulevard, Detroit, Mich. W hat a Banker Knows About Groceries— When It Comes to Lending Money A certain large grocer needed money badly. He talked to his banker. The banker asked for security. The grocer offered hisstock. Aninventory was taken. The grocer objected to the method of estimating the price of the goods listed. The unadvertised goods were priced too low in comparison to the nationally advertised and well-known products. What this shrewd banker said about this par- ticular grocer’s inventory will interest every grocer in America. ‘‘My friend, unadvertised goods have no recog- nized market value. Thrown on the market you take what you can get. ‘To the contrary, there zs a recognized selling price on advertised products—a price respected in every community. I cannot accept as legitimate security products of doubtful turn-over. ”’ Moral: Careful buying for 1921. Karo Syrup has the National Record for a 100% turn-over in the syrup end of the grocery business. Karo Syrup is practically sold the day it enters the warehouse. Several million dollars of ‘‘Karo Good-Will’’—established popularity—insures the sale of every case to the consumer at minimum sales effort and expense. | The grocerwhospecializesin Karotakes no chances. Regardless of the extensive advertising carried on in the past, Karo will receive still greater and more extensive publicity during 1921. CORN PRODUCTS REFINING COMPANY 17 Battery Place, New York