R= V2 I 2-e J VOLF ee” KSEE ze ETF) oI Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 16, 1921 Number 1952 BME DREAM ARAN ERMA RAM RM AE RMR AMMO RK RM ME OR I RE LM RR OR OR OR AR OG OR I ak If you can work when all the rest are knocking, | Tf you can smile when all the rest do weep; Tf you can help when others paths are blocking, And workers all seem to be asleep: Tf you can plan when others all are playing, If you can work from dawn past set of sun, FOO OO Fa Some day you will hear the public saying—. “You are a business man—my son.” If God had intended man to ¢0 backward, He would have given him eyes in the back of his head. Victor Hugo. AGGRO OUOU.COM FPA R AA AIA AAAAAAAAAASDASD AAA ASA AA SIA SASAASA ASA SAA ACS SAAS SASS SA AAAS AAI AAS AI : Franklin Golden Syrup is a wholesome deli- cious cane sugar oe syrup. The rare ATU | Stel ae) a combination of qual- ity and flavor give it an increasing demand. In four sizes 1%, 2, 5 and 10. The Franklin Sugar Refining Company (PHILADELPHIA ‘A Franklin Cane Sugar for every use”’ ‘Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup eto acre The. Salt thals allsakt- ——_- BDV TRCN CHUAN AKCOME ST. CLAIR, MICHIGAN. There is an Increased Demand for Urged by a large advertising campaign this demand will grow. Thousands of people already are eating FLEISCHMANN’S YEAST as an addition to their regular diet—as an aid to digestion— a complexic_ neautifier—and a laxative. Telling the interested customer about Fleischmann’s Yeast for Health means better business and bigger profits to you. Fleischmann’s Yeast The Machine you will eventually ICTOR ADDING MACHINE Universally conceded to be the most useful and valuable machine ever invented for the purpose intended. M. V. Cheesman, State Distributor, 317 Houseman Bidg. 00 ALL MACHINES : ah 135.9 FULLY GUARANTEED Grand Rapids, Michigan PURE FOOD PRODUCTS A Quality aon = Tes That SELLS and REPEATS 24 Varieties Sold through Wholesale Grocers Acme Packing Company CHICAGO, U.S. A. INDEPENDENT PACKERS RSTO. «ch SUMS 91 sy Seen LY ADE Thirty-Eighth Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY. Grand Rapids. E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Bxtra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old, 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 3, 1879. BUSINESS GAINING GROUND. As the year advances, certain indi- cations in business which were rathez indistinct at the outset are becoming more pronounced. One of these con- cerns financial conditions, in which are included the matter of money rates, the embarrassments due to the deflation process and the giving of credit. Among those supposed to be well informed, the opinion seems t9 prevail that, while may be “easier,” the rates are likely to remain rather high because of the many de- mands at home and from abroad which are in competition for its use. The railways and big domestic indus- trial enterprises are in the market for loans, while at the same time foreign governments are seeking funds, and many business money concerns‘ abroad are after capital. Atop of these is the urge for the financing of overseas shipments which will tie up vast sums for rather prolonged periods. Funds for commercial purposes are in a class apart from those used as call money, or for investments like those in mort- gages and similar securities. They have a time limit and are secured by collateral in the form of goods. The loans are bridge over the period of manufacture and sale or that of resale. The remarkable fall in the values of many commodities duriny the past six months has impaired the value of the collateral so far as that consists of goods bought at than the present market. This means that such loans must be reduced. On used to higher the other hand, less capital is now re- quired to business at the lowered levels of prices, and _ this ought to reduce the volume of loans for this purpose. So far as business embarrassments Carry on go, these continue to be rather large in number, as is natural under the con- ditions. But liquidation has proceede:l far enough to show that the corner has been turned and that there is no danger of any general smash. In 1 number of notable com- mittees or trustees representing credi- tors and banking interests are con- serving the assets of debtors and are instances, GRAND RAPIDS, WEDNESDAY, FEBRUARY 16, 192! marketing them in such a gradual way as not to upset values. where the assets: themselves have a real intrinsic value much above the liabilities against them, but they are what are called “frozen,” as’ dis- tinguished from liquid. In all of them the creditors will be paid in full in due course, but the extension of the time of payment was not a matter of mere- ly renewing a loan. The committees or trustees are virtually running the businesses, These are cases exercising a keen super- vision over all expenses and seeking to salve as much as possible. Thus far, they have met with much success and no instance is reported of a fail- ure to make progress. It is possible that these instances may be added to if certain aspects of the export situa- tion become more acute and hundreds of millions of dollars’ worth of goods shipped out are returned to the con- signors. But this contingency seems rather remote as yet. Should it occur, it will be necessary to arrange for the gradual and orderly marketing of whatever is thrown back on the sellers here, COTTON SUPPLIES. Quotations for cotton have tinued to rule rather low, with alter What de- velopments there may be in the fu- ture would seem to favor improve- con- ations of ups and downs. ment rather than otherwise, especial- ly if the mills continue to operate at anything like their present schedules. It is said that, in the growing districts, the demands have been mostly for the very best-and the very low grade va- rieties of cotton and that much of the latter of last season’s crop has been disposed of. Attention is turn- ing toward preparations for the new season’s planting. now It is said that much difficulty will be experienced in secur- ing money with which to do the pre- liminary work. The ten- ant farming which is so much in vogue system of in the South is said to be responsible for considerable of the cost of raising cotton, but no deter- unnecessary mined effort seems to be made to get rid of it. All that is contemplated is the forcing of a reduced acreage so as market value of the cotton by curtailing the quantity pro- duced. to increase the Prices of fabrics, especially of grav goods, continue to be immediately af- fected by the ruling quotations for the raw material. During the last week they have softened without this, how- ever, inducing any large purchasing. As a matter of fact, despite the great reductions made in the prices of cot- ton goods, many buyers are not yet convinced that these have reached their low point and are still buying sparingly. meeting with only moderate sales and hosiery buying seems to have ceased for a spell. Knit goods are THE WOOL SITUATION. From week to week the situation in wool, world-wide in its spread, shows few marked changes. sales Auction abroad continue to reflect the uncer- tainty attending the efforts to dispose of the vast stocks the last week in to have met extant. Those af Great Britain seem with more success than those in \ustralasia. Americans have ceased buying abroad to a great extent because they are not exactly sure they will be able to bring in sup- tariff fixing duties on raw wool. As it is, plies in advance of legislation there is a large quantity afloat bound for this here. will soon be A little more, also, has been do country which ing in domestic wools, and prices have become somewhat firmer. The next notable auction sales of woo! London, beginning on inst., when 48,000 ol and 70,000 bales of Govern- will be had in the 22d free VW bales of meni-.wned material will be offered. As the upset prices have been lowered, these sales will be watched with much inte: est. Some comment has been withdrawals he caused by the recent from sale of wool owned by t United States Government. It is said negotiations are in progress to sell lot of it to the Polish Government. Spring business in woolens has not been brisk except as to the stock goods offered at reductions. At auc tion sales during the week prices of fabrics have ruled quite low, the buy- jobbers and ers being mostly small cutters-up. Some overcoatings for the Fall season are being shown with The offerings of the big factor in the trade, out much business being done. which are expected to be made within a few. days are expected to arouse more interest. Within the next three weeks there should also be the open- ing Of suitings. Dress goods of cer tain very well, but care is apparently tak wanted kinds have been going en by the mills not to let supply out run the demand. EDISON NOT CLOCK WATCHER Instead of resting on the laurels he has won during the past seventy-four years, Thomas A. Edison goes on as if he did not know of the flying years. His interest in science and mechan- IcS 1S aS great as it was tn the days of the late swap- ped plug tobacco Amos Cum- Menlo Park and told that lively reporter about the possibilities If Edison seventies when he with mings at of the incandescent light. uses a clock it is to time an experi- ment. His own days and years he lets the past pile up and digs into the future. Not that the past is dead. It is full of life and triumph and it is a safe guide part way into the future, but while you may look at the past you measures by progress. He Number 1952 cannot change it. The future is mut- able. No better example of the deep in- Edison in had than his that he vent a device by terest of to-day and to- morrow can be recent announcement wishes to in- which the source of certain psychic phenomena may be We do not believe that determined. Mr. I E spired by any uncertainty of soul. It -dison’s interest in this is in- knew lamp, stile for the in- ventor of the incandescent light. Mr. Edison’s that that St. Peter, who the inconvenience of the oil is likely will gladly turn the curiosity about the things puzzle the psychic researchers is the old curiosity of the workshop. Something is defying science and making people nervous. into it, Do not poke says the Wizard, and see if we cannot reduce it to waves and coax it into registering on a dial. lf the Fates keep the great Wizard on the job a few years more we hope to hear that he has reduced telepathy to the simplicity of telegraphy and has devised a method by which the subliminal consciousness can be tap- ped at will. If he does not succeed in doing these feats it will certainly not be because of laziness or lack of interest. DOOR PARTIALLY OPENED. In Mrs. Margaret Deland the cause of education for the negro has found an active friend whose efforts, it may be predicted with confidence, will 10 inconsiderable measure of Mrs. feland lays particular stress on the practical result accomplished. valor of the negro regiments as it was described to her during her visit to France three years ago. The negro soldier, by his patriotism- and devo- tidn, vindicated the right of his race to full measure of opportunity for its broad advancement through leading to avenues technical and professional its leaders, and especially f negroes to become rs of their own people. such schools for the edu- that measures of cation of the there is to negro be found large encour- agement for the members of his race, agency for the re- moval from the life of America of that described as the negro But, unfortun- present a sad lack attaining the end in and a powerful phase commonly problem. ately, there is at of means for ade- view. The facilities are far from meet the demand. In and quate to too boys girls eager for education find in the quest obstacles to be overcome only with the difficulty if they The door It is time tor efforts to throw it open wide. Many cases, negro for it greatest can be overcome at all. has been partially opened. MICHIGAN TRADESMAN February 16, 1921 MEN OF MARK. A. Sturmer, the Port Huron Hardware Dealer. Charles A. Sturmer was born in Marine City April 11, 1871, his ante- cedents being American on both sides. He attended the public schools of his Chas. native town until he was 17 years of age, when he secured a clerkship in the local postoffice. He remained i this position two years, when he entered the employ of the Marine Sav- ings Bank as clerk. He in this continued one-half years, when he secured a position of book-keeper in the Peninsular Bank, at Detroit, remaining in this position the same length of time. He then went to Port position two and Huron and formed a co- partnership with his brother, R. T. Sturmer, to wr the hardware business re r the style of Sturmer ngage Charles A. Sturmer. Bros. This relation continued te: years. his interest to his brother and pur- chased a hardware stock at 903 Mili- tary street, where he has been lo- 1 Sixteen years ago he sold cated ever since. Mr. Sturmer was married twenty- five years ago to Miss Ernestine Hill, if Port Huron. They reside in their own home at 709 Wall street. Four children have blessed the union, as follows: : Rose Elizabeth, the elder daughter, is pri vate secretary to the University Y, at Ann Arbor. roa the elder son, is a junior at the Michigan University. He is pur- suing the course on Business Admin- istration. Ruth, the younger daughter, is sophmore at the Michigan U ersity. Frederick, the younger son, is 4 junior in the Port Huron high school. Mr. Sturmer is a stockholder in the First Nation] Bank of Port Huron and has been a member of the local school board for three years. He is Mason up to and including the 32d ‘egree and is this vear Eminent Com minder of Port Huron ( sania No. 7. Mr. Sturmer Retail Hardware and has been scorical in the activi- joined the Michigan Association in 1900 ties of the organization ever since, He has been a member of the Executive Committee five years and at the recent annual convention, held in Grand Rap- ids, he was elected Vice-President, which means that he will be elected President a year hence. Mr. Sturmer owns up to two hob- bies—fishing and baseball. He at- tributes his success in business to hard work, but those who know him best insist that he is one of the best fellows in the world, socially and per- sonally, and that the success which has come to him in a business way is largely due to his good fellowship, breadth of vision and generous spirit. —_—__. +. _____ Gabby Gleanings From Grand Rapids. Grand Rapids, Feb. 15—Another good time was missed by the United Commercial Traveler who paid good heed to his membership in the Stay at Home Club and did not attend the ). C. T. dance given in their hall in the Linquist building Saturday eve- ning, Feb. They not only missed the dance, which was attended by over two hundred of their good friends and competitors, but also missed a very pleasant entertainment furnished by Miss Marjory A. Ford and three of her pupils, who entertained most royally with the following dances: ‘Gypsy Beggar Dance,, by Dorothy Vietor. “Invitation to the Masque Dance” by Marion Dwight. “Spanish Dance” by Helen Harmer. Great credit is due Miss Ford and her pupils for the presentation of these dances, as no better interpreta- tion of these dances could have been given by anyone. And this is not all you missed. Be- sides the little dancers, those present were most pleasingly entertained with songs by Miss Marion Lypps, accom- panied at the plano by Miss Helen i IIs rt} Now, brothers, you can see that you are missing something good by not attending these dancing parties. Do not let your friends and brother travelers put anything over you in this manner. Be there yourself and get in and have a good time with the remainder of your fellow travelers. _ There are three more dances left in the series and we will be more than pleased to meet you, your family and friends, at all of the remainder of the series, which will be held on Saturday ce of Feb. 26, March 12 and March 26. Noe. boys, come on be there and treat yourselves and families to a good time and show the dance com- mittee you are for them by being present at the remainder of these parties. Do not forget the nineteenth an- nual ban quet of Grand _Rapids Coun- cil will be held March 5 at 6:30 p.m. at the Pantlind Hotel. Tickets have been reduced this year to $2 per plate. There will be a limited number of plates available and your committee suggest that you make your reserva- tions early in order to be sure of being taken care of, as we want a good representation of Grand Rapids Council present on this occasion. A fine dinner will be served prompt- Iv at 6:30 p. m., so mark the date and time on your date book and make it vour business to be on time. It Little Agnes will be necessary that you notify either L. V. Pilkington, Citizens phone 33594. or P. FE Larrahee, Bell South 1484 or Citz. 32044, not later than Thursday evening, March 3, that you are going to be present in order to lave volr plate reserved, Besides splendid program of music and speaking your committee have arranged to close this grand evening with a dance in the Pantlind ball room. Be sure and make your reservations early. : takes what some people regard as high courage for a man to walk calm- . ly from the barber shop without offer- ing a tip, after the usual ministra- tions. Yet the barber, if he has fore- sight, must see that customer as a friend, in that he speeds the day when it will be regarded a transgres- sion to tender anybody more than the price charged for a service ren- dered. Persons who haven't any are gen- erally keen to subscribe to the belief that there ought to be a more equit- able distribution of wealth. Constantine Daniels—the man _ of mystery—recently made a trip to his oil well properties in Wyoming and while there shot an elk, which he brought home with him. Many of his friends have been recipients of his bounty, to their pleasure. Among the matiy achievements Mr. Daniels has to his credit i is that of oil painter. His home is replete with the work of his brush and every one who has had the opportunity of inspecting his handiwork is loud in praise of his skill and genius as an artist. Mr. Daniels is spending the winter at Lansing, watching financial and other legislation for the Michigan Trust Company, which regards him as one of its most trusted lieutenants and dependable advisors. At the meeting of the directors of the Michigan Paper Co., Plainwell, held Monday, Guy W. Rouse handed in his resignation as director. The resignation was received with regret and the directors instructed Manager Gilkeky to write Mr. Rouse, ex pressive of their esteem for the re- tiring member. Geo. M. Ames (Owen, Ames & Kimball) was elected to fill the vacancy. Mr. and Mrs. Dwight H. Mahan, of Battle Creek, announce the birth of a daughter, Kathleen, on Saturday, Jan. 29. Mr. Mahan is District Sales Manager for the Kellogg Toasted Corn Flake Co. Swem & Duddles have engaged in general trade at Ashton.’ The Grand Rapids Dry Goods Co. furnished the dry goods; the Worden Grocer Com- pany furnished the groceries and the Michigan Hardware Co. furnished the hardware. Spendthrifts are said to be tipping girl ushers in moving picture shows to get choice seats while nontipping patrons stand. The tipping evil works upwards. From giving gratuities to restaurant waiters, bell hops, messenger boys and such like, it is becoming “the proper thing” to give them to con- tract awarders and tax assessors and policemen and city and State officials. That is. the trend is that way and many of the higher-ups feel that they are doing no wrong in accepting these bribes—they are really nothing else. A New York drug store has a sign asking customers not to tip the clerks for service. Will Americans tip church ushers next! The Pennsylvania Railroad con- tinues an energetic fight upon the custom of tipping ticket sellers for Pullman berths. From excessive and injudicious practice, the tipping of hotel employ- ees has become an abuse, and while popularly followed, enjoys perhaps less real popularity as a custom than any that we have taken from Europe. A waiter in Washington, D. C., has been sued by his wife for more ali- mony, alleging his income is $300 month. It can be safely wagered that the hotel does not pay one-fourth of that income. David Drummond (Brown & Seh- ler Co.) has been promoted by his house to the position of sales man- ager and will spend most of his time in the house hereafter. His succes- sr on the outside is L. M. Hanscom, of Hartford. The Michigan Central runs a diner on the noon train out of Grand Rap- ids for Chicago. A few days ago a couple of traveling men started their order for luncheon with oyster soup, which came in so quickly that they thought at once there must be some- thing wrong. They were destined to be not greatly mistaken. The soup was barely tepid in temperature. Each soup dish contained two oysters, raw as when they were taken from the shell. No butter had been added to the soup to give it flavor and nourish- ment. It would have been useless to add butter, because the liquid was too cold to melt it. The men ate their soup in silence and disgust, paid 54) cents per and made their departure. registering a vow never to call for oyster soup on a Michigan Central diner again. . : The regular February meeting of Absal Guild, A. M. O. B., will be held Saturday, Feb. 19. The meeting will be called to order promptly at 8 p. m. There will be a large class for in- itiation with a smoker following. At 2 p. m. Saturday afternoon there will be a drill of the patrol at the hall. nmeeneneeentneanctelSptiltprenttiSprncaceectaeeae New Dry Goods Manager at Quayle Store. Gwinn, Feb. 14—In reply to your enquiry asking who had taken Mr. Nelson’s place as dry goods manager in my store, would say my brother, John, has taken it. Previous to six years ago, when Mr. Nelson came with me, John had been looking after the dry goods department for twelve years. We had been conducting a farm for some four years, but without any success. It was a case of every- thing going out and nothing coming in. As Mr. Nelson’s services were available, it was thought advisable for John to take a short course at the M. A. C., at Lansing, and devote his entire time to the farm, and, if pos- sible make a success of it. He spent four years on the farm, when owin to illness and the necessity of under- going an operation, we deemed it best to dispose of the farm, which we did one year ago. John was born in Fox- dale village, Isle of Man, consequent- ly is a Manxman by birth. He was brought to this country by his par- ents when he was about four years old, his parents settling at Hancock, in the copper country, remainins there: three years, and then coming to the iron country, settling at Ishpe- ming, where he has made his home practically all his life with his par- ents. He is unmarried. A great part of his life was spent in the employ of Joseph Sellwood & Co., at Ishpeming. 3ecause of his long connection with Sellwood & Co. and later with me at Princeton and Gwinn, he is very weil known to the traveling salesmen, par- ticularly the older men on the road. Richard Quayle. —_—_~>+ + Why He Did Not Succeed as a Sales- man. He was too anxious. He lacked resourcefulness. He did not work by a program. His tongue outlasted his brain. He could not read human nature. He did not know how to approach men. He could not take a rebuff good- naturedly. He did not bring the whole man to his task. He was not a man before he was a salesman. He did not carry confidence or con- viction. He did not have reserve argument enough to overcome objections. He spent most of his time trying to overcome a bad first impression. He was too long-winded. People got tired before he got to the point. He always thought he could do better if he could only get to some other town. He lacked cordiality; was a poor mixer; he antagonized and repelled people by his cold manner. as Te i: February 16, 1921 MICHIGAN TRADESMAN GOOD TIMES JUST AHEAD PROSPERITY is within our reach in America. All we need to have and to hold it is a sane, sure grasp on its simple elements. They are Industry, Integrity, and Faith. These are the cardinal virtues of human relations. They are the un- derpinnings of healthy, natural business life and the foundation of a whole- some social system. They are the fountain head from which Progress springs. A well- known business economist has called them the “Fundamentals of Prosper- ity.” Your purchases are an expression of Faith. They are evidence of your Industry. Make them confidently from business institutions of Integrity. Buying is the backbone of prosperity. An active market means more employment, steadier earnings; benefits are passed around. Wise spending gives stability to earning and for that reason is farsighted thrift and sound economy. The call of to-day is for cheerful thinking, willing working and con- structive action by you—everybody—NOW. To-morrow’s change for the better will come about through the com- bined efforts of each and every one ofus. By sheer force of numbers and co-operation, by the high power of heart and mind, we can put Business on a firm, stable basis. We can do this because all of the material factors making for better business are right. Let us link our faith with industry, our vision with courage, and forge ahead. Let’s make an uncommon effort toward a common end—Good Times. WORDEN GROCER COMPANY Grand Rapids—Kalamazoo—Lansing The Prompt Shippers. PAC SER EHO aS AREAL DS PRS E ra TANI bcc IRs tt acted i MICHIGAN TRADESMAN = FI S64 Movement of Merchants. Alto—Gaylord Scott has opened a bakery. Traverse succeeds B. L. Strunk in the grocery business. Saginaw—The Krause Clothing Co. has increased its capital stock from $10.000 to $62,000. Detroit—The Peninsular Oil Co. has increased its capital stock from $5,000 to $15,000. Belding—Fred St. Joseph—J. B. Dormer, recently of Lansing, has engaged in the under- taking business here. Muskegon—The Muskegon Salvage Co. has increased its capital stock from $10,000 to $15,000. Muskegon—The Lakey Foundry & Machine Co. has increased its capital stock from $800,000 to $1,200,000. Grand Rapids—Parish Bros. suc- ceed A. C. Nickerson in the grocery business at 593 Jefferson avenue. Reading—Merton Deuel has sold his bakery to Levi King, recently of Pioneer, Ohio, who will take posses- sion April 1. lonia—G. A. Cone has sold his gro- cery stock to Earl Adgate and Guv Harwood, who will continue the bus'- ness under the style of Harwood & Adgate. Eaton Rapids—A. K. Brown and L. C. McDonald have purchased the in- terest of Bird Miller in the Eaton Rapids Fur Co. and are now the sole owners of the industry. Muskegon Heights—I. Gudelsky & Sons, who conduct a dry goods, shoe and clothing store in Muskegon, have opened a similar store in the new Strand theater building. Detroit—The has been incorporated with an au- stock of $10,000, $5,000 of which has been subscribed Leon Mercantile Co. thorized capital and $2,000 paid in in cash. Lansing—Harvey P. Misner_ has sold his grocery stock and store fix- tures to Williams & Webb, who will mtinue the business at the ’same lo- cation, 221 South Logan street. Tekonsha—A. C. Cheney has re- moved his stock of furniture and un- dertaking goods into the Abrams store building and added lines granite ware and crockery to it. Phillipsville—The Kearsarge Store Co. has been incorporated to conduct a general store, with an authorized capital stock of $50,000, $14,125 of vhich has been paid in in cash. Allegan poration has rented the East room in the Sherman house block and will soon move a small stock of groceries ~The Universal Stores Cor- in and also open a meat market in connection Detroit—Samuel Fogelman & Co., Inc., has been organized to deal in machinery, steel, equipment, etc., with an authorized capital stock of $10,000, $5,000 of which has been subscribed and $4,500 paid in in cash. Portland—W. B. Stocum is remod- eling the store building formerly oc- cupied by the Temple theater, install- ing a modern plate glass front, etc., and when completed he will occupy it with his stock of hardware. Lansing—The Lansing State Sav- ings Bank and the American Savings Bank have been consolidated under the style of the American State Sav- ings Bank and its capitalization in- creased from $275,000 to $500,000. Grand Rapids—H. Hanson has sold his grocery stock and store fixtures at 112 Michigan avenue to Marcell Rowkolski for $4,350. The purchaser has been engaged in the retail gro- cery business at Streator, {11., for several years. Milford—The Farmers State Sav- ings Bank has been organized to do a commercial and savings business. The capital is $50,000 and the princi- pal incorporators Arthur M. Bird and Fred Childs, Milford, and Harmon A. Smith, Wixom. Lansing—The Robinson Drug Co. has purchased the store building, at 328 South Washington avenue, occu- pied by Joseph P. Schafer with his grocery steck. The Robinson Drug Co. has not yet decided as to the dis- position it will make of the property. Saginaw—R. Granville & Son has been incorporated to take over all the stock and book accounts of R. Gran- ville & Son, dealer in boots and shoes, with an authorized capital stock of $25,000, $12,600 of which has been sub- scribed and paid in, $200 in cash and $12,400 in property. Grand Rapids—Tausend & Mollere, Inc., dealer in grain and farm prod- ucts, has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, $15,000 of which has been subscribed and paid in, $5,000 in cash and $10,000 in property. Detroit—-B. Krotkiewicz & Son have merged their men’s furnishings, dry goods and shoe business into a stock company under the style of the Family Department Store, with an authorized capital stock of $150,000, $75,100 of which has been subscribed and paid in, $100 in cash and $75,000 in property. [shpeming—The Elmer Skud dry goods store, under the direction of “Scott” Nelson, who knows how suc'i things ought to be aranged, has been considerably changed in appearance during the last two weeks. The office that formerly occupied the center and front of the store has been re- moved to the rear this giving valuable floor space for the display of goods. The interior arrangement has been improved and gives better opportunity to show the stock. Tecumseh—Harry Gordon Selfridcve of London the marriage of whose daughter Violet to Viscount de Sid- oin has been announced, was a for- mer resident of Tecumseh. His father was a member of the dry goods firm of Selfridge & Moore. The Selfridge residence is now occupied by the Webster Anderson dry goods firm. While running errands and doing work in his father’s store, Harry Selfridge took the initial step in be- coming a successful department store manager. After leaving Tecumseh, he went to Jackson, where he was em- ployed at the L. H. Field Co. store. Manufacturing Matters. Detroit—The Detroit Power Piping Co. has changed its name to the Flower Co. Detroit—The Singer Oil Co. has decreased its capital stock from $80,- 000 to $50,000. Detroit—The Lindke Shoe Co. has decreased its capital stock from $150,- 000 to $100,000. Ann Arbor—The Artificial Ice Co. has increased its capital stock from $45,000 to 75,000. Athens—The Athens State Bank has increased its capital stock from $30,000 to $40,000. Zeeland—The Zeeland Canning Co. has increased its capital stock from $50,000 to $100,000. Detroit—The Schroeder Paint & Glass Co. has increased its capital stock from $200,000 to $600,000. Detroit—The Denner Tot-Toy Man- ufacturing Co. has changed its name to the Detroit Novelty Furniture Co. Lansing—Wagenvoord & Co., blank book manufacturer, etc., has increased its capital stock from $15,000 to $50,- O00. Grand Rapids—The Wyoming Sand & Gravel Products Co. has changed its name to the Vander Veen Con- struction Co. Newaygeo—The Henry Rowe Man- ufacturing Co., manufacturer of cab- inets and benches, has increased its capital stock from $35,000 to $80,000. Otsego—The Eady Shoe Co. is about to establish a branch factory in Gladstone. Gladstone business men took $25,000 stock in the enter- prise. Detroit—The Dowell Furniture Co. has been incorporated with an au- thorized capital stock of $5,000, all of which has been subscribed and paid in cash. Detroit—The Wright Super-Battery Co. has been ‘incorporated with an authorized capital stock of $10,000, all of which has been subscribed and $1,000 paid in in cash. Muskegon Heights—The Muskegon Heights Furniture Co. has been in- corporated with an authorized capital stock of $50,000, all of which has been subscribed and paid in in cash. Detroit—The Curran Motor Prod- ucts Co. has been incorporated with an authorized capital stock of $100,000, of which amount $50,000 has been sub- scribed and $17,500 paid in in pron- erty. February 16, 1921 Detroit—The Universal Headlight Controller Co. has been incorporated with an authorized capital stock of $5,000, of which amount $2,500 has been subscribed, $500 paid in in cash and $1,500 in property. Menominee—The Bertholdt Co. has merged its tin and sheet iron works into a stock company under the same style, with an authorized capital stock of $50,000, all of which has been sub- scribed and $14,000 paid in in prop- erty. ; Detroit— The Leitch-Nelson Co. has been incorporated to manufacture and sell automobile accessories, parts, etc., with an authorized capital stock of $100,000, $65,000 of which has been subscribed and $12,600 paid in in property. Holland—The Duffy Manufacturing Co., has been organized to manufac- ture and deal in automobile acces- sories, etc., with an authorized cap- ital stock of $10,000, $5,100 of which has been subscribed and $1,000 paid in in cash. Ludington—The Homel Shirt Man- ufacturing Co. has merged its busi- ness into a stock company under the same style, with an authorized cap- ital stock of $125,000, of which amount $63,500 has been subscribed and paid in, $3,000 in cash and $60,500 in prop- erty. Adrian—The Reiber-Kolz Co. has been incorporated to manufacture and sell automobile fixtures, etc., with an authorized capital stock of $25,000 common and $15,000 preferred, $35,- 000 of which has been subscribed, $4,125 paid in in cash and $25,000 in property. : Carney—The Carney Equity Co- Operative Association has been in- corporated to conduct a _ wholesale and retail butter, cheese and grocery business, with an authorized capital stock of $10,000, of which amount $5,000 has been subscribed and $1,000 paid in in cash. Paw Paw—A company capitalized at $50,000 has been organized in Paw -aw for the purpose of manufactur- ing packages for the shipment of grapes. known as the Fruit Growers Package Co. Work on the building will be started as soon as the charter has been secured. oe Harbor Springs Business Men Touch Elbows. The Harbor. Springs Chamber of Commerce gave a banquet at the |. O. O. F. Temple Feb. 10, at which time twenty-eight new members were added to the list of boosters. The subjects discussed at the banquet were as follows: Why Am I President of Harbor Springs Chamber of Commerce?—A. B. Backus. Service—Rev. W. E. Callow. Why I Came Back to Harbor Springs—G. H. Swift. The Funny Young Bachelor—Al- bert Bliss. Unity—G. N. Gould. Why I Like to Live in Harbor Springs—G. E. Stone. Why I Like Harbor Springs Bet- ter Than the West—Rev. Carlson. Membership—A. T, Swift. The organization will be tae asa ea adalat accep apenas O338 oa e oon aie February 16, 1921 MICHIGAN TRADESMAN Sees oho. a2 GROCERY => PRODUCE MARKET 1 Pe. Ve Review of the Produce Market. Apples—Sales are only fair on the following basis: Nosthern Spys 2200 $6.00 ‘alman Sweets 2 ose 4.50 Balawins 220 5.00 Russets (ois a 4.50 Jonathans —2 2 ee 5.00 3agas—Canadian $1.50 per 100 Ib. sack. Bananas—9c per lb. Beets—$1 per bu. Butter—The demand for all grades of butter the past week has been very light. The make is considerably in excess for the season. The market is ruling to-day about the same as a week ago. There is considerable but- ter arriving from Denmark and other foreign ports and, as a result, the market is overstocked on all grades of butter. At the revised price there should be considerable increase in the consumptive demand. We look for further receipts of butter from Europe and we cannot have much advance in price until the consumptive demand broadens. Stocks of storage butter are’ also very heavy and are being sold at considerable under the cost of production. Local jobbers hold extra creamery at 43c and firsts at 41c. Prints 46c per lb. Jobbers pay l6c for packing stock, but the market is weak. Cabbage—75c per bu. and $2 per bbl. Carrots—$1 per bu. Celery—Michigan, $3 per box of 2% or 3% doz.; Florida, $4.50 per crate of 4, 5 or 6 bunches. Cider—Fancy commands 70c_ per gal. put up in glass jars, 6 jugs to the case. Cocoanuts—$1.10 per doz. or $9 per sack of 100. Cranberries—Late Howes, $18 per bbl, and $9 per % bbl. Cucumbers—lIllinois hot house, $4 per doz. Ezggs—Local jobbers pay 30c f. o. b. shipping point for fresh candled, including cases, and sell at 32c. Re- ceipts continue heavy, on account of the favorable weather for. shipping, and the consumptive demand is in- creasing very rapidly. Storage stocks are nearly depleted, local jobbers hav- ing reduced their quotations to 29c ior candled extra and 25c for checks. Fresh checks are marketed at 19c. Malaga, $10@12 per keg. Grape Fruit—Fancy Florida stock is now sold on the following basis: Grapes Oe $4.00 Oe ee oa eas 5.00 oe one ee 5.25 (oo _ 5.75 ye nen ne ene 5.75 CO 5.45 Green Onions—Shalotts, $1.25 per doz. Lemons—Extra Fancy California sell as follows: S00 size, per box 220250 $5.50 PAO size, ver bow 02 os 5.50 240 size. per box 22. 0 2 5.00 Fancy Californias sell as follows: S00 size. pes box j22020) Ce $5.00 270 size, per box oo. les 5.00 40) size, per box 2220.2 oe 4.50 Lettuce—18c per lb. for leaf; Ice- berg $5 per crate. Onions—Spanish, $2.25 per crate of 72s;, $250 per crate of 50s; home grown in 100 lb. sacks, $1.25 for either yellow or red. Onion Sets—$1 per bu. for either red, white or yellow. Oranges—Fancy California Navels now sell as follows: 125 5179 te 5.50 176 5.50 2 5.25 De 5.00 Be 4.75 ASG 4.75 Parsley—60c per doz. bunches. Parsnips—$1.25 per bu. Peppers—Green from Florida, $1.35 per small basket. Potatoes—Home per bu. grown, 60@75c The market is weak. Radishes—Hot house, large bunch- es $1.10 per doz. Sweet Potatoes—Illinois or Dela- ware, both kiln dried, command $2.50 per 50 Ib. hamper. Tomatoes—California, $1.75 per 6 Ib. basket. Turnips—$1.25 per bu. (ee Essential Features of the Grocery Staples. Sugar—The local jobbers have ad- vanced their quotations on granulated to 9c for cane and 8.90c for beet. All of the New York refiners have with- drawn from the market. The raw market continues under the influence of the reports from Cuba regarding the control. As expected, the Cuban President has appointed the Com- mittee to take charge of sugar mat- ters but, apparently, the full scope ci their plans will not be developed until they receive the opinion of the United States Government officials. Press re- ports give the following as the per- sonnel of the Commission: R. B. Hawley, President of the Cuban- American Sugar Company; Manuel Rionda, chairman of the Cuban Cane Sugar Corporation’s executive com- mittee, who will represent the more important producers; Jose Tarafa and Manuel Aspuru, representing the other producers; Porfirio Franca of the Havana branch of the National City Bank and Frank R. Beatty of th Royal Bank of Canada, representing the bankers, and Gen. Eugenio San chez Agramente, Secretary of Agr: culture; Commerce and Labor, repre senting public interest. Under such conditions practically no sugars are cbtainable. fea—Some business has been done in tea during the week, mostly from the county districts. The demand seems + la haw ; + , 1 Y tre DCtIer STaces OF téda, DU the eatire line is sharing in the littl aciivity to some-extent. Prices hav. been fairly steady during the week, owing to strong news from the prim ary markets. Coffee The market has shown some fluc‘uations during the week, but not of much imodortance. Some lit- tle demand for Rio and Santos grades 1 ‘is reported from day to day and gen- erally speaking, the situation is about as it was last week. This statement includes prices. Milds are quiet, but relatively a little firmer than Brazils. Canned Fruits—Some varieties are moving in a fair volume on spot at the prevailing low prices, particularly peaches and apricots. Prices _ still hold Canned pineapple. market unchanged on Vegetables—The has developed a moderate buying in- terest, but there is a noticeable reluct- ance still evident among jobbers and wholesale buyers to take the vege- table packs in quantity. The demand for canned fish is apathetic and the local buying element refuses to be- come interested in any of the stan- dard packs of salmon or sardines at Along with the routine buying demand for vegetables, which any price. shows some signs of awakening in- terest in the minor lines such as spin- ach and lima beans, there is an easier situation noted in the tomato market. Canners are not getting the higher prices of a few weeks ago for their stocks. Canned Fish—The demand for can light. wanted, ned fish is very Sardines are not particularly although stocks in buyers’ hands have gotten quite low. Prices are unchanged. Salmon also shows no change and this includes all grades from Colum- bia River down. Dried Fruits—The market is strict- ly routine and trading lacks features of active interest. In spite of the vigorous advertising policy pursued by the Prune Growers’ Association and the undoubted retail movement of the fruit, buyers still cling to piece- meal purchasing. of the The easy condition local market makes trading sensitive to weakness in any quarter and some concessions on prunes is generally assigned as responsible for the slack demand prevailing at pres- ent. The fruit is moving in a slow way on spot at previous prices and Oregon stocks are held firmly. The light leads to lower both bulk and package fruit, but the variation of prices noted among bargain sales of small lots does not give authority for new price quotations. The call for currants continues normal and peach- es and apricots are moving in a small way that can hardly be characterized as active. demand for raisins offerings on S Molasses—-Some demand is reported for glucose, which rules steady. The same can be said of compound syrup Sugar syrup 1S still ry light demand at nominally cia ed prices ihe market, now- ever, 1s not vet trong (;00d grade S ft molasses a ted a rule firm. ( i 1 quiet with 1 a ( | il ice I 1 t S las € | & Stocks s Live ire ess ‘ 1 C VeTE €a iZ ind tne make 18 about t Sal VV ¢ » not look tor much change of any conse- quence. as ‘ ang i ‘ +t thea Provisions Evervthing in h + ‘ 1 smoked meat line 1s steady, with a ight consumptive demand at prices ranging about the same as a week igo Trading in pure rd is dull it a decline of about ( na week ago | ird ubstit es i ces supphy sell it c per pound under a week ago Canned meats, dried beef and barrel pork are 1 moderate é and at ging i ‘ ; DO S per ce \ tha veex ya Ss i | ema mack erel 1s | 1 nit } that Lent has beg 5 there : some stignt mip € mand as compare it 1 mo iff but I t 1s S rrices S| \ yt Catl ‘ r I th week > <— > ee a Difficult To Predict What Wheat a Will Do. The wheat market, as well as the market on coarse grains, has been an up-and-down affair during the past three or four weeks. During the past tew days the ten- dency has been upward against yes- advance of from ‘day's cash wheat 5@/7c per bushel. This advance was brought about by reports of damage Southwest, in- 1 1 DY @reen DULS If THE creased demand for wheat for export and the purchasing by Belgium and Germany of large quantities of corn, Stocks of flour everywhere are ex- ceedingly light, the trade being deter- mined evidently to purchase only as required until wheat and flour have become stabilized and, undoubtedly, lis is good policy to pursue in view of conditions. It is useless to attempt to predict just what wheat will do and as long as the wheat is in such unsettled con- dition, prudence dictates the policy undoubtedly, - } a ° : “ + - + ’ purchasing for not over two weeks ot conservatism, and requirements is better than buying for the future. Business conditions in general are improving and it is altogether likely wheat will have become stabilized within the next ninety days and, un- doubtedly, a normal business, if not an abnormal one, will develop on the new crop as everybody is carrying just as small a stock as their business Lioyd E-. $< -————— Wm. Judson, and wife leave March will permit. Smith. 3, for Miami, Florida, where they will remain a fortnight. They will return via Ormund and Jacksonville, visiting Mr. Judson’s brother at the latter place. 6 MICHIGAN TRADESMAN ee ee BIGGER AND BETTER. Paint er, each agency in turn passing on the tional Retail Hardware Association, Furnace reductions as rapidly as thev occur. Te — oo and a : Stoves ring Policy loved friend. Mr. Bogardus, of Mt. State Hardware Convention Most >toves Buying Policy. 7 . Successful Ever Held. The twenty-seventh annual conven- tion of the Michigan Retail Hardware Association, which was held in Grand Rapids four days last week, was the most successful meeting of the kind ever held under the auspices of the organization in point of attendance, interest and exhibits. The second opened on schedule time Wednesday forenoon. Frank L. Willison, of Climax, read a paper on Store Policy, which is pub- lished elsewhere in this week’s paper. Otto C. Keils, of Almont, read a paper on Collections, which is pub- lished in full this heading Commercial Courage. John W. Gorby, of Waukegan, IIL, read a paper on How to Increase the Hardware Dealer’s Profits, which was published verbatim in last week’s pa- per. Mathias Ludlow, President of the National Retail Hardware Association, presented a diaglogue pertinent to the session week under the occasion, which was very greatly en- joved by all present. The afternoon was devoted to the exhibit hall and in the evening an ex- session was held, open to members only. The annual reports of the Secretary and Treasurer were contents of the ecutive presented and the question box were discussed under the direction of Geo. W. Leedle, of Mar- shall, Charles A. Ireland, of Ionia, and Fred A. Rechlin, of Bay City. Thursday forenoon Geo. W. Mc- Cabe, of Petoskey, gave a talk on the Value of Group Meetings, followed by a talk on The Customer is Always 308s by Herman H. Dignan, of Owos- so. J. G. Van Lewen, of Flint, made a short talk on The Credit End of Your Business. Hon. C. L. Glasgow, of Nashville, was unable to be pres- ent on account of the serious illness of his wife, but his paper was printed verbatim in the last issue of the Tradesman. H.C. Teller, of the Hardware Age, delivered an address on Smashing the Sale Through, which is printed elsewhere in this week’s paper. H. P. Sheets, National Secre- tary, and Scott Kendrick, hardware dealer at Ortonville, presented a dia- logue on the development of trade territory, which proved to be one of the most suggestive features of the convention. Mr. Sheets recommended that during dull seasons a clerk be sent out in the country to call on every farmer within the trade area of his store and, incidentally, secure the following information, recorded on two sides of a card, which is fur- nished cheaper than it can be obtained from the local printer by the National Association: Name P. O. Address Members of family, age and birth- day Location of farm Number of acres wner or renter Store where most of trading is done Grain Stock Poultry Orchard Small fruits Home Equipment. Premises Fence Cream separators Power washer Incubator Water system Lighting system Gas engine Wind mill Barn Equipment. Cribs Lightning rods Silo Automobile Auto truck or trarler Vehicles Tractor Spraying outfit Insecticides Fertilizer Farm Implements With this information on file in the store, it is very easy for the dealer to ascertain if he is getting his share of the trade. For instance, a paint sales- man came along one day and asked him if he had any prospective cus- tomers whom he could call on, with a view to selling them paint. He looked over his cards and found that thirty- five farmers on his list needed paint for either their houses or barns. The salesman accompanied a clerk who could be spared from the store to call on each of these farmers and sold seventeen of them. The sales amount- ed to considerable in the aggregate. Mr. Sheets said he had never found a manufacturing salesman who would make a canvass unless the dealer had prospects all worked up and compiled for him. Then he would cheerfully spend a day or two in the work of booking the orders. Frank L. Willison. of Climax, called attention to the fact that many dealers were opposed to the present restric- tions regarding the sale of revolvers, because it tended to throw most of the business into the hands of the mail order houses. The subject was dis- cussed at some length, culminating in the adoption of a motion to refer the subject to the Committee on Resolu- tions for consideration and action, if the Committee felt that action in the premises was advisable at this time. As the Committee made no reference to the subject in its report, it evident- ly decided that it was best to leave the matter as it is for the present. A. H. Nichols, of Detroit, who was to read a paper on Automobile Ac- cessories as a Profitable Line, was un- able to be present, owing to the re- moval of the Buhl & Sons Co. to its new location. The Nominating Committee pre- sented the following report, which was unanimously adopted: President—Norman G. Popp, Sag- inaw. Vice-President—Charles A. mer, Port Huron. Secretary—Arthur J. Scott, Marine City. - Treasurer—William Moore, Detroit. Executive Committee—Two years, J. H. Lee, Muskegon; A. J. Rankin, Shelby; L. J. Cortenhoff, Grand Rap- ids; Scott Kendrick, Ortonville; Geor- ge McCabe, Petoskey. One year, George L. Gripton, Britton. The exhibit hall was open during the afternoon and in the evening a banquet was held at the Coliseum. Speeches were made by H. E. Sheets, Charles A. Ireland and Rev. Rice, of Detroit. Friday morning the exhibit hall was kept open until 11 o’clock, when dis- mantling was begun. The closing session of the conven- tion was held Friday afternoon. The Committee on Resolutions presented the following report, which was unani- mously adopted: Price Reductions. Believing that renewed business ac- tivity and a further measure of pros- perity will come only as a result of the constructive readjustment of all prices to lower levels, we earnestly advocate the constant reducing of prices by manufacturer to jobber, job- jer to retailer and retailer to consum- Stur- Until the prices of manufactured products are reasonably stabilized at lower levels, we recommend that hard- ware retailers exercise care and cau- tion in the selection and purchase of merchandise; that inventories be re- duced as much as possible, but that stocks at all times be kept sufficiently complete to properly serve the pub- lic. Overbuying in any line should be avoided, even though the price 1s guaranteed against decline. Cancellations. During the period of merchandise shortage hardware retailers often found it necessary to place orders through a number of channels, some- times in excess of actual requirements, in an effort to obtain sufficient mer- chandise to serve their communities. When it suddenly became possible for manufacturers and jobbers to ship goods sooner than they had previous- ly estimated, many retailers, to avoid heavy overstocks in the face of lessen- ed demand, deemed it advisable to cancel certain of these long standing orders. In the interest of high busi- ness standards and constructive poli- cies, we urge that cancellations be resorted to in case of absolute neces- sity only. We also recommend that retailers refrain from returning to jobbers, for credit, without their per- mission, merchandise previously ship- ped to and accepted by such retailers and placed in stock for sale. Hardware Mutual Insurance. For almost twenty years the hard- ware mutuals have been conducted without a failure, bringing lower rates to hardware dealers, returning divi- dends of 33% to 60 per cent to policy holders, and _ establishing reserves which compare most favorably with the strongest of the old line com- panies. We therefore have the utmost confidence in hardware mutual insur- ance and urge Association members not to be misled by the selfish and destructive propaganda to which the old line insurance interests have late- ly resorted to discredit mutual insur- ance and create distrust in the minds of mutual policy holders, but rather to place all the insurance possible with the hardware mutuals. Audit of Freight Bills. Realizing that in the handling and billing of freight the lack of efficiency has shown itself as it has in all other lines during the past two years or more and believing that the National Retail Hardware Association is in a position to render the members of the several State Associations a valuable service, we therefore recommend that the National Retail Hardware As- sociation install an office for the audit- ing of freight bills for the members of its various state associations. University of Michigan. Realizing the lack of buildings and equipment at our State Uinversity at Ann Arbor and believing that we have in President Burton the right man for the place and knowing of the enviable record he made while President of Minnesota University, we approve of his appeal to the Legislature of Mich- igan for the funds needed to carry out his program. Resolutions of Respect. Eearly in the Spring of 1920 the en- tire membership of this Association were grieved to learn of the death of our beloved former President, Porter A. Wright, of Holly. Probably no one member of this Association will be more greatly missed than Porter (as we all knew him). He rarely ever missed attending a Michigan State or National retail hardware convention and in his earnest but cheerful genial way was always ready to assist and well did he respond to any duty as- signed to him. His faithfulness and high conception of what was true and good found a sympathetic response in the sorrowing hearts of his many friends. Our sympathy goes out to the stricken wife and son in the full measure of sad hearts to sad hearts. In the passing of W. P. Bogardus, the Michigan State as well’ as the Na- Vernon, Ohio, was one of the thirteen men to organize the first State retail hardware dealers association and after serving as its President for two years he became Treasurer of the National Association for one year and its President for three years, filling the positions with efficiency and honor. Our Association has been favored with the presence of Mr. Bogardus at sey- eral conventions who always brought a good message to us. The best words we can use to express our ap- preciation of this “Grand Old Man” is to say that he was “Pure Gold’ and we, the Michigan Retail Hardware As- sociation extend to the bereaved fam- ily our heartfelt sympathy. It was decided to hold the convention in Grand Rapids. On the conclusion of the afternoon session, the Executive Committee held a meeting, final adjournment taking place about 4:30 p. m. 1922 One of the most noticeable features of the meeting was the large number of ladies who accompanied their hus- bands to the convention. Ample en- tertainment for the ladies was pro- vided by a local committee of ladies including a card party Wednesday evening and a theater party Thursday afternoon at the Majestic. The ladies accompanied their husbands to the theater party at the Empress Tuesday evening and to the banquet Thursday evening. The exhibit feature was the largest and most complete ever held under the auspices of the Association. There were 169 booths in the Klingman building, all arranged with skill and good taste. Orders placed were gen- erally reported as satisfactory. The members surely prefer Grand Rapids to any other city as a place of meeting. The reasons for this preference are several. In the first place, the Pantlind Hotel furnishes ac- commodations which cannot be equal- led anywhere in the State. The meet- ing place in the same building is a great advantage in the event of stormy weather. The exhibit hall afforded by the Klingman building excells any- thing which can be obtained anywhere else in the State for room, availibility and convenience to the hotel and meeting place. From present indica- tions it will be a long time before the convention will again resume a mi- gratory programme. ee Don’t lose your faith in your fellow business man. Confidence in the other fellow is the basis of the whole busi- ness system. Store and Window AWNINGS made to order of white or khaki duck, plain and fancy stripes. Auto Tents, Cots, Chairs, Etc. Send for booklet. CHAS A. COYE, Inc. GRAND RAPIDS, MICHIGAN oF: | AUTRE RNERERNNEE = cecnas seman aaa Taam, “sea February 16, 1921 MICHIGAN TRADESMAN Spring Hat Trimmings. made of dark fabrics. They are shown Several block satin hats trimmed with Some men do their best with work Spring hats will show many novel in large, single.blossoms, as well as in wax orange blossoms are seen.” have and unusual trimmings, but none of trailing wreaths and clusters. They —— it given then i them, from the standpoint of oddity, are often combined with berries and Study Men. Si age- i will begin to approach the wax flowers Other fruits of wax. Nothing is said Some men have within them that ment hout that are now being sponsored by lead- of their imperviousness to heat. which always spurs them on, while ing French modistes. A bewildering “One of the most effective of the Some need artificial initiative or out ee oe F array of them, both in color and wax flowers seen here,” the bulletin Side encouragement. yon E species, is seen on the latest importa- continues, “is a full-blown tulip with Some men extend themselves un nd |e to wy tions from Paris. If used judiciously, delicately tinted leaves. Tiger lilies, der stern discipline, some 1 st é according to the bulletin of the Re- with flaming red and orange colorings, only to a gentle rein. a i tail Millinery Association of America, are striking on dark-hued hats. Or- Some need driving; some coaxing. not the flowers prove effective as trim- ange blossoms of wax, intermingled Some need the spur; some the sugar mings, particularly when used on hats with fruits and leaves, are very lovely. lump. | aE Raia, chat NOTICE To Depositors and Other Creditors i of the Ellis Bank The Will of George E. Ellis, which was executed by him March 20, 1897, has been filed in the Probate Court in’ this city with a peti- tion that it be admitted to Probate. It was made many years before Mr. Ellis had established his system of banks in this city and therefore it contains no instructions with respect to the banks nor provisions for continuing them. The Michigan Trust Company has been appointed Special Ad- + ministrator of Mr. Ellis’ Estate and has taken possession of the five Ellis banks in this city. Under the circumstances it was necessary to close them for the present All legal requirements and formalities Pee mNRUERN CREE Ee A I acat const | must be complied with before the banks can resume business but plans for their future will be formulated as rapidly as possible | Negotiations are pending which may result in the sale of the ; banks as going concerns and which will enable a prompt settlement } to be made with their depositors and creditors If consummated, the | delay which will necessarily occur in the settlement of the Ellis Estate by the usual proceedings through the Probate Court will be avoided. ~ THE MICHIGAN TRUST COMPANY Special Administrator of the Estate of George E. Ellis, Deceased aac nag-ah-cderer naan saaaeneteaidess | | MICHIGAN TRADESMAN February 16, 1921 8 SOME FLORIDA FEATURES. Grover Cleveland helped to give reputation to Buzzards Bay, Roose- velt to the Louisiana canebrakes, Wil- son to the Jersey coast and New Hampshire hills. If Florida waited long enough, a President was sure to be chosen from the multitude of Northerners who have learned to ad- mire her winter resorts. The penin- sula’s fame has been growing eve> since Harriet Beecher Stowe and John Muir visited and advertised it gust atter the Cavill War. in the eighties came the amazing develop- ment of rail lines, from hardly 500 mules to more than 2,500. This made it possible for New Yorkers and Philadelphians to reach any part of the State in little over a day. Before the famous Flagler railway was laid over the sea to Key West the aurto- mobile had materially stimulated tour- ist travel. California is a rival, but one handicapped by distance. Florida takes Mr. Harding’s trip as its due. “Florida may not have anything else,” said one visitor, “but it has lots of sand and ‘climate.” In Miami or Petersburg this speech wouid provoke the retort that it has more area than any other State except one East of the Mississippi; more seacoast than any other in the country; more interest to biologists than any other part of the continent. Reporters with Mr. Hard- ing have not mentioned its wealth of history. The President-elect aban- doned the Victoria at New Smyrna, the oldest settlement South of St. Augustine, where natives pointing to the Spanish ruins can smile at Ply- mouth’s claims to age. The Victoria’s haven was Mosquito Bay and Mos- quito Bay was a famous landing place of blockade runners in the Civil War. At Cotton Shed Hammock Mr. Hard- ing doubtless saw the place where cotton was piled ready for them. Lit- tle has been said in the telegraphed news about scenery and most people reading of Indian River think of the President-elect voyaging up some stream into the interior. It is not a river at all, but a salt-water sound of 140 miles protected from the Atlantic by long, narrow islets. This straight silver streak, with its bathing, fishing and hunting, and the variety of out- look of pine woods, orange groves, pineapple plantations and hardwood hammocks, was the resort of house- boaters long before Mr. Harding be- gan his visits to Florida. People who obtain their ideas of Florida from the picture supplements and fashion notes naturally form the impression that Florida offers only magnificent hotels at St. Augustine, roads for millionaire speeders at Day- tona and Ormond and a resort for the ultra-exclusive at Palm _ Beach. Yachts do seek the Florida coast, but plebeian launches and houseboats are a thousand times more common. For one visitor who pays for service at the Poinciana or Alcazar, crowds seek modest cottages and boarding houses. The automobile, stimulating winter youth, has actually Farmers travel to the helped keep it democratic. and mechanics take their families in cars, as bankers and manufacturers do. The which are springing up are ostenta- tiously humble. Thus the most vigor- motorists’ associations ous, which is. providing stopping places tor travelers and publishes a magazine, calls itself the Order of Tin Can Tourists. Our Nation has plenty of summer resorts and winter resorts open to rich man and man of small means, the first citizen and the plain citizen. TIME TO DO SOMETHING. So long as Sleeper was governor, it was impossible to secure any legis- lation covering the regulation of private banks, but now that that crafty disciple of nepotism who rat- tled around in the Governor’s chair ior four years has been relegated to obscurity and oblivion, it is possible that something can be done by the present Legislature to prevent a re- currence of the condition which was precipitated on this community by the death of Deacon Ellis last week. Be- cause Ellis made no provision what- ever for the continuation of his busi- ness in the event of his death—al- though he repeatedly stated that such provision had been made by him— fifteen thousand depositors whose de- posits average around $300 each and aggregate $4,300,000, find themselves seriously inconvenienced because they cannot obtain any portion of their deposits under five months and may never realize over 50 cents on a dol- lar, although the officers of the cus- todian institution, the Michigan Trust Company, will make a determined effort to pay every creditor in full in the course of a few years. The Tradesman repeatedly warned its readers regarding the vulnerable feat- ures of the Ellis banks and those who are victims of the collapse have only themselves to blame for their pres- ent predicament. With such an object lesson before them, the members of the Legislature would do well to enact a measure without delay forbidding any man or set of men to conduct a banking busi- ness in Michigan without securing for the depositors the protection afforded by State or Federal incorporation. LE CTR The innate brutality of the Germaa people is clearly shown in their de- termination to flaunt their brutality in the face of the civilized people of the world. They have just named a large passenger ship they are building for the foreign trade the Hindenberg. Next to the kaiser and his imbecil2 son, no one connected with the war conducted himself with greater in- famy than this grizzled old beast, who treated womanhood with the greatest disrespect and found his greatest de- light in outraging Polish girls and then dining with his feet in their faces. These are facts of history which no one can deny or excuse. To glorify such a man is to put a premium on bestialty. To send a vessel out of Hamburg with the name Hindenberg inscribed thereon is a deliberate af- front to the decency and civilization of the world. Such an act shows very plainly that the war was a failure, so far as changing the German state of mind is concerned. The German people still insist that they won the war and that they are yet to take their place in the world as God’s chosen people. PROGRESS OF THE CENSUS. The decennial task of the Census Bureau is nearly half completed, and has thus far been well done on the whole. The field work of gathering data on population, agriculture, and, for the most part, manufactures, has been finished. Returns have been re- ceived and edited for tabulation. All important population figures have been announced. The issue of bulle- tins upon population and agriculture is well under way. The decennial census has two great objects. One is to obtain full data regarding the Nation’s population and its industries, to subject them to elementary classification, and to pre- sent the resulting tables promptly to the country. The other is to give to these data a thorough, scientific analy- sis, interpreting the tables in the light of our best social, industrial and econ- omic knowledge. In this census the two objects were separated, and the second has waited while the first was being hurried through. Director Rogers was guided in this by the recommendations of the joint com- mittee of the American Statistical and American Economic Associations, and the results have fulfilled expectations. We are promised the outstanding cet- sus information months earlier than if the census had followed the plan of 1910. But if the census is to be better than previous censuses—and the coun- try would have reason to complain if it is not far better—pains must now be taken with the second part of the pro- gramme. A promised gain of the new plan was that more leisure and scien- tific precision could be given to the work of the interpretation, obviating crudities that vitiated large parts ot the analysis in previous censuses. This gain must not be thrown away. Speed had to be kept in mind in 1920. Now the pace can be slowed. Congress al- lowed the bureau three years. Direc- tor Rogers must insist on a large staff of qualified statisticians and an- alysts. Last summer he had six chiei statisticians, sixteen or seventeen ex- pert chiefs of divisions, and eight $2,- 000-a-year “statistical experts.” This force must be strengthened by spec- ialists. It is of the first importance for sound legislation, for commerce, for manufactures, for social policies, that we know what our laboriously gathered figures really mean. FARM DRUDGE NO LONGER. We all know the hired man of fiction, the “raggedy man” of Riley and the ignorant drudge of Hamlin Garland’s stories. He was the hired man of a harsh reality. He was out slopping the hogs and getting the harness on the horses by 5 o’clock in the morning. A_ bitter December dawn heard his corn hitting the wagon sideboards before it was light enough to see plainly the ears he was shuck- ing. A blazing July morning saw him give two hours to laying-by the po- tato field before the sun had dried the dew for work in the hay or grain. In summer he had seven hours of labor behind him when he ate his nooa meal of fat salt pork and potatoes oif a colored tablecloth; fourteen hours by the time he got the fly-torturen cows into the milking shed. His room was in an ell, or attic, stifling in sum- mer, cold in winter and barren al- ways. Recreation meant two hours’ loafing on Saturday night in town. For a month of this the average hand received in 1879, as the Government has just recalled, $10.43, without board, and a good deal less with it. The farmer paid it over in silver dol- lars: These. dollars to the farmer, when the mortgage interest at 10 pe- cent. was coming due, looked as big as all outdoors. A chapter of social history is com- prehended in the Government’s state- ment that the average monthly wage of the farmhand without board in 1920 was $65. In the great prairie states the average was nearly $80, and in the Far West $99.43. The wage is small yet for a man with a family and ambitions, but it represents only part of the change. The hired man now begins work at 8 and quits at 5; or at most the stretch is that which ruled ten years ago, from / to 6. He is likely to have Saturday afternoon off. He does not plod after a man-killing piece of machinery, like the old walk- ing cultivator; he rides, and often be- hind a tractor instead of horses. If he is offered salt pork and potatoes he goes where the fare is better. He has to be a man of mechanical skill and in normal times he can find his opening in the city as well as any one. Fiction and poetry have lost their clod, but the countryside has gained. Now the Government should tell us what has happened to the hired girl. REMARKABLE CONVENTION. No more representative gathering of business men was ever held in this State than the convention of hard- ware dealers who graced Grand Rap- ids with their presence last week. With 1,500 dealers on the membership list, the enrollment must have been in the neighborhood of 1,000. The large attendance found a counterpart in the interest shown in the meetings by those present and the high aver- age character of the reports, papers and discussions. The officers and committees did their preliminary work well and faithfully, in consequence of which there was no delay or hitch in carrying out the programme along the lines intended to be observed. Hardware men as a class are care- ful thinkers, eager listeners and apt debaters. They are quick to decide questions of importance in their busi- ness and generous in their dealings with neighbors and competitors. Be- cause of these characteristics, pecu- liar to the trade, their conventions develop a degree of talent, vision and perspective which results in great good. of the trade as a whole. SORA ERIN ONECART EE NN The force that is going to carry you to your goal is coiled up inside of you—in your determination, your energy, your pluck, your grit, your originality, your character, in a strong persistent, tenacious purpose. All merchandise has a certain per- sonality. Bring out all the strong points in the arrangement of windows and the store interior. Give every piece of merchandise in your store the chance to speak for itself, nisin a j i \ rea nutes monssivaantnaaas Set ANAL RO RUE HEE aie ag nen : February 16, 1921 LINCOLN’S RELIGION. Forty years ago the controversy over Lincoln’s alleged infidelity was bitter; Lincolnania includes many books and pamphlets tending to show he was either an infidel or an ortho- dox Christian from birth to death. The argument going to show him an infidel was based upon the fact that as a young man he read Volney’s “Ruins,” Pain’s “Age of Reason” and Chambers’ “Vestiges of Creation” and was credited with having written an apocryphal essay expounding atheis- tic doctrine, which a well-wisher, real- izing its effect upon the writer’s ca- reer, is said to have burned. The story lacks confirmation, biographers having received it at second hand. There is no doubt that Lincoln com- prehended the distinction between the religion that is a man’s creed of life, that which he practices, and the bun- dle of man’s opinions and prejudices called theology which those who were then entitled to call themselves Chris- tians must accept as cardinal points of faith. It must be remembered, also, that in those days to doubt any one of these doctrines was to lay the doubter open to the charge of heresy, even infidelity. Religious feeling was bitter in the pioneer country in which Lincoln’s youth was set; it rent fam- ilies and split communities. A preach- er took his son out of the school Dr. Barton taught in Kentucky because he instructed the children that the earth was round and that its revolution was what made the sun appear to rise and set. The man indignantly MICHIGAN TRADESMAN declared he was not going to have his son “made an infidel.” It is easy to see how any deviation from the belief of the ignorant and uneducated backwoodsmen might lead to a charge of infidelity. Lincoln was a remarkable example of development. From the back- woods beyond the ordinary Illinois lawyer he experienced, through his reactions to the problems of the day, an evolution which was political, eth- ical, economic and religious. We do not charge the passing opinions of immaturity against the man who has grown out of them. Lord Charnwood, who wrote the best English biography of Lncoln, in- cludes his second inaugural among the great state papers in our lan- guage, mentioning in particular its deeply religious tone. It has been charged against Lincoln that he never united with any church; he gives his own reasons for this, saying he found difficulty in giving his assent, with- out mental reservations, to the com- plicated statements of doctrine which made up their articles of belief and faith, and added: “When any church will inscribe over its altar as its sole qualification for membership Christ’s condensation of the law and gospel, ‘Thou shalt love thy God with all thy heart, with all thy soul and with all thy mind, and thy neighbor as thyself’ that church will I join with all my heart and soul.” confessions of The last act of Congress Lincoln signed before his assassination was one requiring the motto “In God we trust,” which signified his faith in divine guidance during the war, should be inscribed on all our Nation- al coins. His “Sunday Rest Order” issued early in the war, enjoined the observance of the day, as much in submission to the divine will and to Christian sentiment as in recognition of the necessity of rest for man and beast. He was not a churchman in the ordinary sense, but regularly at- tended public worship, and there is Figures are the basis of all business. STRAIGHT LINE METHODS Facts and Figures Facts are the basis of all science. ample evidence to prove that he held the faith that ‘without God the bot- tom would drop out of everything.” With retailers showing a tendency to hold back on buying stock, it is worth while to remember that you cannot sell the goods if you don’t buy them. Small sales are worth while if for no other reason than that they satisfy the customer and retain a hold upon him. ssttaatnncel Facts and Figures are the basis of the science of business. The deduction of Facts from Figures and the practical, timely and systematic application of those Facts in your particular business is the basis of and the service given by the I Straight Line Methods | OF : ERNST & ERNST AUDITS = SYSTEMS Je TAX SERVICE meta. a | Grand Rapids 304 Nat’l City Bank Bldg. OFFICES IN 23 OTHER CITIES STRAIGHT LINE METHODS Detroit Passenger Building Main Entrance Exhibition Klingman Exhibition OTTAWA AVENUE AT LYON AND PEARL Ottawa Avenue Grand Rapids’ Twelfth Annual AUTOMOBILE SHOW WILL BE HELD WEEK OF FEBRUARY 21 to 26 Car Over Million and a Half Dollar Exhibit! You Can’t Afford to Miss It COME IN AND SEE THE NEW DESIGNS AND COLOR SCHEMES OF 1921. Make up a party and set a night to attend the most elaborate auto show ever held in Western Michigan. REMEMBER one ticket admits you to Both Shows. Your Attendance Will Help to Make This Show, Which Will Be Held Under the Auspices of the Automobile Business Association, a Success Doors open at both shows Monday, February 21, at 7:30 P. M. Commercial Car Exhibition Coliseum Building COMMERCE AVENUE Main Entrance Other days from 9:30 A. M. to 10:30 P. M. NEAR OAKES Commerce Ave. SS SS eee te eae EEA EE TR ser i f Fi a 10 MICHIGAN can)) AE it | REVIEW ortae SHO \ n\\ soo) \ i svat 1 Re KA neg FE f\: *ad)yy AAV +o — “WF P} FD LAAT Michigan Retail Shoe Dealers’ Associa- tion. President—J. E. Wilson, Detroit. Vice-Fresidents — Harry Woodworth, Lansing; James H. Fox, Grand Rapids; Charles Webber, Kalamazoo; A. E. Kel- logg, Traverse City. Secretary-Treasurer—C. J. Paige, Sag- inaw. Making Your Display Windows Look Different. Shoe windows, as a whole, are be- low the standard. The reason for this is the fact that most shoe stores do not employ a regular display man, and those who take care of the windows do it only when made to. This means that there can be found no expression of thought in the finished display and results in most shoe windows looking more or less alike. The smaller retailer has no regular display man, perhaps Jecause he has harbored the illusion that they are sort of expensive “things” and would increase his liabilities rather than his assets. Your windows are the eyes of your store and if you have had the experience of the ordinary man you will know that eyes can tell wonderful stories. Your windows tell every passer-by the character of the store within, and it behooves every mer- chant to have a thoroughly capable man to look after his windows. If already you haven’t such a man select some one from your organiza- tion, if you really can not afford to get a regular display man to begin with, and give him to understand that he is to have full charge of the display de- partment and that every thing else is to be secondary. Choose some one who has an artistic temperment, one who seems to like the work. Too many merchants have a sales- man that they call the window trim- mer. He is supposed to wait on trade when he is not busy, but he ts usual- ly kept busy waiting on trade, and the result is, he must trim the win- dows at night. After a long hard day how can you expect a man to put thought into his display work? In order to produce good work of any kind a man must have his mind on the work in hand; he must not only think, but think along line of agueht must not be in definite lines, and his terrupt- called away from his window to fit some ed every few minutes by being woman’s number five foot with a num- ber three shoe. Now tken, we have the man and we subscribed for several good pub- lications that carry good articles on indow display work. We have made rangements to send him regularly to the larger cities to get the newest ideas regarding the methods others are using to make their displays more modern and more resultful. And we are planning to send him to the convention of the International As- sociation of Display Men. Now, that we have selected the man who is going to make our windows “different,” lets go with him and take a look at our windows, and a peek at our fixtures. Our windows look sort of old fashioned, don’t they? It would usually pay you well to remodel them a little and have a real front. It would give you an opportunity to make your displays different. It is important that your fixtures be modern and you ought to have at least two sets. No other line of mer- chandise requires better fixtures than shoes, for practically the entire fixture is exposed to view and it must not detract in the least from the display. All fixtures used in the window must be of the same design and finish. lf you have permanent backgrounds they should harmonize with them in every respect, in fact they must be a part of them, so to speak. The average shoe window of to-day puts me in mind of the boarder who had hash every meal for three or four days. It was good hash, but he was getting tired of hash so he thought he would take a peek at the bill of fare for the coming meal. There he found instead of hash a Bible reference. He looked it up in his Bible and there he read, “And it will come to pass that ye shall look and find it to-day and to-morrow the same as yesterday.” That is the same with most shoe windows; the same to-day, the same yesterday, the same last week and the same next week. The window has probably been changed several times, but who knows it. It is no different— the same old hash. People get tired of looking at it. Don’t feed your customers hash all the time, but specialize, and watch the effect. It may take a little while to show big results, but remember you are not doing business on a day to day basis, you want a big increase at the end of the year, not just for any one particular day. The progressive merchant of to-day is the big mer- chant of the future; he must be able to see further than to-day. By specializing, | mean simply this: Display one line of shoes at a time. Make a display of, say women’s shoes in the new shade; the next time, per- haps evening slippers, a display of children’s shoes, men’s shoes, a dis- play of rubbers, a display of tennis shoes. By specializing you reach the customers who have not thought of buying, you reach the shopper who buys elsewhere, you actually create desire to possess that particular shoe, because your display has the maxi- mum of attention value, and that is the first thing in salesmanship of any kind—getting the attention. Prof. Walter Dill Scott, in his chap- ter on Attention in his book. The TRADESMAN Theory of Advertising, gives us six rules or principles regarding atten- tion. I am going to call your atten- tion to the first one, it will substan- tiate what I have previously said re- garding specializing in your displays. Here it is: “The power of any object to force itself into our attention depends on the absence of counter attractions.” Now as regards backgrounds. It isn’t necessary to put in an expensive background that covers the entire back of your window, for every sea- son of the year. You can get some very good effects by using appropriate panel designs along with suitable flowers, etc. Watch that you don't over do it; that seems to be the main trouble in using flowers in shoe win- dows. Too many shoe displays are over crowded. Arrange your display so that there is a little “breathing space” between units. They will stand out better and their attention value and attractiveness will be greatly in- creased. Be careful in your arrangement of units, be neat, study, and specialize and you'll discover that your windows are different, that they are attracting more customers to your store, draw- ing more people to your city and that you are doing your community a real service. Clarence E. Duff. February 16, 1921 You Ask Me Who I Am. I am the cheapest thing in the world. With me, men have felt within them the power to move mountains—to fly the air as birds—to gain the wealth of Croesus. I am the Secret of Happiness. Without me the years are but a men- ace; old age a tragedy. I offer my self to you and you do not heed. I bide my time. To-mor- row you will come begging, but I shall turn aside. I cannot—I will not—be ignored. I am the sunlight of the day; the star-dotted Heaven of the Night. I hold your future in the hollow of my hand. I can make of you what | will. I am the Door of Opportunity —the Open Road to the Fairyland of Dreams. I am the most important thing in the world—the one thing without which all else is impossible. You ask me who I am and [I shall tell you: I am GOOD HEALTH. Shoe Store and Shoe Repair Supplies SCHWARTZBERG & GLASER LEATHER CO. 57-59 Division Ave. S. Grand Rapids Attention! GRAND RAPIDS Are you watching the Prize Contest closely? If you want any additional information in regard to this contest drop us a line and we will furnish you with complete data. HIRTH-KRAUSE Tanners and Manufacturers of the MORE MILEAGE SHOE MICHIGAN Manufacturer WOMEN’S SANDALS JULIETS and OXFORDS BRANDAU SHOE CO. DETROIT, MICHIGAN Wholesaler MEN’S DRESS and SERVICE SHOES COMFORT SHOES Prices Revised to Rock Bottom IN STOCK FOR IMMEDIATE DELIVERY St. No Description Last Price 3 W omans Glazed Colt Bal. Stitched Im. Tip Opera $3.75 ve 3 y Oxf. Stitched Im. Tip Opera 2.85 450 e : ‘1 Strap Sandal Opera 2.60 = ‘ ; oe Strap Sandal Opera 270 700 “ a ‘“ Plain Toe Bal. Comfort 3.25 300 “ i “ Juliet Front Stay Comfort 2.55 150 “ ‘‘ Gore Front Oxford Comfort 2.45 500 “ Zl ‘“ Plain Tee Oxford Comfort 2.65 501 «“ - ;, 2 Strap Sandal Comfort 2.15 25 iO ‘i ‘1 Strap Sandal Rubber Heel Comfort 2.25 Comfort Comfort 1.90 Send for Sinipins or Pamphlet Showing Above Styles. . q a Lessa ncaa aR car OR ae meen i atin: Ses Teor February 16, 1921 Rapid Turnovers Necessary During 1921. Telling his audience that the secret of success for the retail merchant in 1921 will be and must be in getting a rapid turn-over of stocks, keeping up assortments and being of an opti- mistic frame of mind constantly—as against continued high expenses of doing business and a lowering vol- ume in dollars and cents, although not in actual pairs, Carl Herzfeld, vice-president and general manager of’ the Boston Store, Milwaukee, addres- sed nearly 300 retailers from all parts of Wisconsin during a special open session of the Wisconsin Retail Dry Goods Association in Milwaukee. Of those assembled at the meeting, 96 per cent. were selling shoes at retail. The session was held at Hotel Pfister. Mr. Herzfeld spoke under the sub- ject, “What do you want to know?” He quickly turned the gathering into an open forum. Speaking of the N. S. R. A. con- vention, he said: “Here in Milwaukee 30 shoe factories a few weeks ago were virtually idle, or had but small working forces. They were prac- tically closed. Last week their fac- tory chimneys smoked vigorously. There was and is a bustle and interest about these 30 plants which is good 10 SCe. “Now, why? Because there was held in Milwaukee a convention and an ex- hibit, the greatest thing ever attemp- ted anywhere on earth, of its kind. Five hundred shoe lines were shown. Seven thousand retailers came to Mil- waukee. “IT used the word ‘ever.’ I do so advisedly. At our store it is neyer used. It is barred from the adver- tising. But, as I used it just now, it was surely proper to be used. Words are hardly strong enough. “Each one of the merchants com- ing here learned much. From nine to ten million dollars worth of shoes were sold to them. To-day the fac- tories are at work, and the volume grows daily. “It all goes to show this: If you will buy now, each purchase will be like the proverbial pebble. Prosper- ity will spread, on and on. Gentle- men, would you like to discuss that point? Is there any room for discus- sion?” Several retailers replied that prices were already stiffening in some lines of shoes. Others told how dry goods were going up, prices tighten- ing and in some cases, allotments out. “Your turn-over will be almost au- tomatic, if you will buy freely and fre- quently and work,” continued Mr. Stone, also of the Boston Store. “Some of us patted ourselves on the back last year. Well, the business was thrown at us. This year we must have more turn-over, real turn-over. Now, if at the end of 1921 you can show as much business in dollars and cents as at the end of 1920, then you have my permission to pat yourself on the back. Buy frequently and think of turn-over. all the time.” Mr. Stone discussed wages of em- ployes. His advice was rather to dis- charge inefficient employes than to cut wages of men and women being retained in service. He described the “reaction of the pebble of wage cuts, MICHIGAN TRADESMAN 11 dropped into the surface of the store,” and how it shortly gets outside and creates pessimism and buying resist- ance among the public. “You men did big business last year because of high wages, not de- spite them,’ he said. “Some who think they are thinking of their cash drawer are not doing so at all. My advice is not too late, either.’’ Asked if any had cut wages, the merchants in the hall replied 100 per cent. that they had not, and some told of ad- vances recently made. “Realize those who work for you, help make your living,’ said Mr. Stone, Deliveries, hours for stores and other subjects were discussed. Mr. Herzfeld maintained that these things are clearly a matter for educational effort. No retailer should consider such things as fixed and irrevocable. The war restrictions should have taught every retailer along’ those lines. “It wasn’t all patriotism that got’ the ready acceptance of the changes during the war,” he said. “We and many of you are still keeping up some of the changes then made. “Not less service and courtesy, less politeness—but to cut out the super- service, the clearly superfluous, must be the keynote for 1921. My sugges- tion, especially to the retailer in the smaller cities is, call in the other fel- low, educate him as well as you edu- cate the public. If you do not suc- ceed in a day, keep on. Show how the retailer should have time to en- joy life, smoke a pipe in a morris chair. You'll sell just as much, if not more. Try it for four weeks or a season and see.” > > Playing on the Credulity of Mankind. Once upon a time there was an innkeeper who, strange to say, was unable to make both ends. meet. Nothing that he tried appeared to be of any use. He even placed in the windows a notice to the effect that his house was “under entirely new management,” but that was in vain. So in despair he consulted a wise wo- man. “Tt is quite simple,” she said, as she pocketed her fee. “You must change the name of your inn.” “But it has been the Golden Lion for centuries,” he replied. “You must change the name,” she said. “You must call it the Eight Bells; and you must have a row of seven bells as a sign.” "Sevenr he said; “but that 1s absurd. What will that do?” “Go home and see,” said the wise woman, So he went home and did as the woman told him. And_ straightway every wayfarer who was_ passing paused to count the bells, and then hurried into the inn to point out the mistake, each apparently believing himself to be the only one who had noticed it, and all wishing to refresh themselves for that trouble; motor- ists observing the discrepancy as they flew by, stopped their chauffeurs, and, with the usual enormous difficulty, got them to go back; and the joke found its way into the guide book. The result was that the innkeeper waxed fat lost his health and made his fortune, Build Your Business On a Foundation of H. B. Hard Pan Truly the service shoe trade may be said to represent the foundation of the shoe business in any community. The H. B. Hard Pan shoe line because of its many service giving qualities is gen- erally conceded THE STANDARD WORK SHOE VALUE. On it you can build an ever increasing trade among the substantial people of your community, and the handling of this QUALITY line will mark you as the lead- ing merchant in your community. They wear like iron. Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. “The Wonder” A Boy’s American Welt giving 25 to 50% More Wear Celoid Chrome Soles And Celoid Chrome, Sole Leather Stub Proof Tips Choc. Chrome Retan Blucher Whole Goodyear Wingfoot Rubber Heels Unlined. A Remarkable Shoe for Every Wear 214 to6 1214 to 2 9 to 12 $3.25 $3.00 $2.75 In Stock March 15th Ask our salesmen to show you this wonderful shoe. business builder in the truest sense of the word. RINDGE, KALMBACH, LOGIE CO. GRAND RAPIDS, MICHIGAN Makers of Good Shoes Since 1864 It is a February 16, 1921 12 MICHIGAN TRADESMAN a . 8 2 i : . se 2 4 |}: FINANCIAL :| Pee: : E es ° CEs ERT ; aE A Income Tax Time X SII! X 2 J ZIT) Yy =—(] “7S C — } : ‘ ‘ : Pt): === = J You will soon begin to think about making Sound Building Is Under Way. There are at present a number of great business forces clearly at work building a sound business structure for 1921. Supply and prices are becom- ing broadly co-ordinated to demand. The improvement in the liquidity of credit, which is now in progress, must develop further, but there are signs that improvement there will continue. \s these movements are fulfilled, as wages and labor are realigned to new conditions and as business finally ab- sorbs the losses incident to deflation stabilization on the new level will be- come an accomplished fact. The growing tendency of labor to become more efficient and its willing- ness to accept some liquidation of in- flated wages is a most encouraging circumstance. From more than one point of view the readjustment now going on in respect to labor supply and demand is beneficial to the in- dividual worker. The excess of jobs over workers, inflated wages, and lax supervision from employers which characterized the boom period were all influences upon labor contrary to its best interests. Radicalism, encour- aged by labor scarcity, invaded and depreciated the quality of labor as a component in our National economic life. High wages begot extravagance that soon reacted in rising prices, re- ducing the buying power of those very wages so that labor’s gain was more apparent than real. There also de- veloped a demoralization of individual efficiency because men were not kept on their mettle by competition for work and advancement. But employers must play fair and aot attempt to unduly lower wages o¢ to enforce greater curtailment than circumstances warrant: They must recognize that in any country worth living in, the standard of living tends ever upward. Wage earners in the United States are entitled to the op- Nortunities to receive more than mere- the means for a bare and joyless ex- istence in return for real work well done. Any other attitude on the part of employers would be a menace not only to the orderly readjustment of existing conditions, but also to sound business progress in the long run. No section of the business fabric has been more subject to disturbanc< and miscalculation during the war and »yost-war era than the securities mar- ets and none has shown a greater ipacity for readjustment. It may be wirly said that, so far as the securi- ties markets are concerned, specula- tion there has been more orderly, more in accordance with predetermin- ed rules and more on a basis of vol- untary participation than in most other directions. Couditions cf the war and post-war period served to place possibly too much emphasis on the speculative as- pect of stock exchange activities. An encouraging feature of these early days of 1921 is that we can see in many directions tendencies restoring this and others of our great business instrumentalities to a basis of public service in accordance with their real economic functions. This is a signifi- cant phase in the beginning of a re- turn to conditions where our feet once more are on a solid ground of facts and sound interrelationships. Intrin- sic values and properly related indus- trial conditions are again to constitute the predominant factors behind se- curities prices. It is beyond dispute that business, looked at in its fundamental aspects, is finding a new basis of operations that will constitute a more substantial and permanent foundation for a better balanced National prosperity than has existed at any time since the out- break of the war in Europe. It will ultimately be planted firmly on the bedrock of normal conditions and es- Many of the seeming advantages of the war and tablished demands. post-war era have proved illusory and much of the development was out of proportion, reflecting the ab- normal times through which we were passing. We must expect, therefore, during this year a further readjustment of such phases of industry and business as became expanded to meet special conditions that are passing away. On the other hand, we may expect a re- sumption of normal expansion in other lines which were retarded dur- ing the war period. James S. Alexander, President National Bank of Com- merce, New York. a Did you ever notice how a man in- stinctively reaches for his roll every time his wife comes into his office? JOIN THE GRAND RAPIDS SAVINGS BANK j tf _ 3 ten We hd, wat eh eae FAMILY! uel, S33, Bat ORR Wey) Wee, BS | 44,000 Al Ha; 2 Satisfied Customers know that we specialize in accomodation : and service. BRANCH OFFICES Madison Square and Hall Street West Leonard and Alpine Avenue Monroe Avenue, near Michigan East Fulton Street and Diamond Avenue Wealthy Street and Lake Drive Grandville Avenue and B Street Grandville Avenue and Cordelia Street Bridge, Lexington and Stocking your income tax return for the past year. Rulings made by the income tax unit during the past year may vitally affect the amount of tax you are called upon to pay. Our booklet which includes all rulings and decisions to December 31, 1920, may be had for the asking. [;RAND RAPIOS [RUST [,UMPANY GRAND RAPIDS, MICH. OTTAWA AT FOUNTAIN BOTH PHONES 4391 The Year 1921 will see many changes in the business world. The right Banking Connection is something to be carefully considered. We invite you to avail yourself of the fa- cilities of our complete banking system. ESTABLISHED 1853 OUR OFFICERS CIAY TH HOLLISTER 00 President WILLIAM JUDSON 6222 ee Vice-President CARROLL BP SW 2 Vice-President GEORGE ~, MACRENIE Vice-President and Cashier H. A. WOODRUFF Ce nel a Assistant Cashier PUGENE RICHARDS oo ee Assistant Cashier Hm EP ORD oo ee Auditor OUR DIRECTORS Frank Jewell Wm. Judson Edward Lowe Geo. F. Mackenzie W. R. Shelby Regularly Examined by United States Government Examiners James F. Barnett John Duffy Clay H. Hollister John C. Holt John P. Homiller W. D. Stevens Carroll F. Sweet L. H. Withey Wm. M. Wurzburg RSS SDT NE ss DAR Ra LN LT Reamer February 16, 1921 MICHIGAN TRADESMAN 13 Smoke Candle Vapor Deadly. One of the many ingenious contriy- ances developed during the recent war was the “smoke candle.’ Such candles were little cylindrical boxes containing smoke-producing chemi- cals, which could be ignited at a mo- ment’s notice by a sort of friction de- vice. They were used to conceal the movements of small groups of men. When touched off they were simply placed on the ground, to make a smoke screen. The Americans thought it would be a good idea to use smoke candles that would give off a poisonous smoke. These improved candles did not come into use during the war, but since then the chemists of our War Department have perfected them. The poison stuff used is a coal-tar product which, a’ solid at ordinary tempera- tures, vaporizes in the heat of the burning candle. The vapor will pene- trate most gas masks. The military authorities think that such smokes will find very extensive use in future warfare. The smoke of a smoke-candle is usually white. To be effective for concealment, it must, of course be as opaque as possible; and it must also be heavy, so as to be not easily blown away by a light breeze. Candles that produce a smoke of zinc chloride meet these requirements admirably, but the addition of ‘“diphenchlorasine” makes them poisonous as well. Oo You Will Live to Laugh. I remember that when what seemed a terrible catastrophe befell me, when the future looked very black, indeed, and it seemed as if there was no chance for me to get on my feet again, a friend said: “You won’t believe it, but the time will come when you will laugh at this calamity, think of it as being a good thing for you.” poison I have lived to prove the truth of this man’s prophecy; I have lived to think that all the misfortunes that have ever happened to me have, in a way, helped me. Each unfortunate experience has made me wiser, more careful, more determined to com- pensate for the mistakes and blunders and failures, and I can’t help feeling that my life is richer for these trials, as painful and humiliating as they have been, apparently, irremediable. All things work together for those who try to do their best, who are honest and earnest. Through mistakes we arrive at the goal of comparative perfection. If we are in earnest and intelligent, and do our level best to win out, we shall do so in spite of the multitude of mistakes and blunders, the mortifying errors we make. I once heard an editor of a great magazine say that his publication had risen out of its mistakes; that it had won out over a multitude of schemes and experiments, very few of which had ever proved successful in them- selves. But the perpetual effort to better the publication, the perpetual effort to get ahead, had resulted in a real success. Daniel Abbott. +> 2 Making a Will. Most men shrink from making their It is a duty that tests charac- ter, and brings one face to face with wills. responsibilities and duties that are not cheerful. In a sense, it puts a man of property up against his final disposi- tion of earthly affairs—never a pleas- ant thing to contemplate. . It is an acknowledgement of his mortality and the certainty that he must return to dust. Yet the will should be made, de- liberately and with studied fairness, when the maker is in sound health and full possession of his faculties. - It is a dreadful thing to make a will when one is in pain, when breath is leaving the body and death will not be stayed. How many souls go forth into the unknown tortured by the conscious- ness of things forgotten in the hur- ried distribution of property, of ob- ligations overlooked, of ill-considered decisions—all because a great duty was left to the last day of failing strength! He is a wise man who disposes of his much or Nttle when in health, whose last hours are not distracted by fears of error in the final act with which he must face what is behind the heavy curtain. : _—————-o 2 —__—_—— Who Am I? I am a rank deceiver. I kill the fatty, degenerated calf of gold. I fight windmills. I upset ideals. I engender anger. I wake the dead. I am arbitrary. I am a true wraith of wrath. I am all powerful. The prophets know me well. I am intensely human. My brother is a mystery. No living man has met him. Yet that brother has a host of enemies and some friends. I am just as tireless as he and al- ways mentioned in the same breath. I am a sharpener of wits. It is a wise man can dodge me. Time with me is only relative. I am never late and sometimes early. I am the tragedy of fortune. I block the entrance to the Elysian bleachers. Hated by all, I stand in my native ugliness undaunted before all the world. Though singular I am plural. Yet my fate is in your hands. I AM TAXES. E. Blake Whiting. ——_++ + Do you stall your motor whenever you are confronted with an unexpect- ed situation? Learn to rely on your own resources and go ahead with your work without getting buck fever whenever anything unusual happens. GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED The convenient banks for out of town people. CAMPAU SQUARE Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus ---- Combined Total Deposits —__........ Combined Total Resources GRAND RAPIDS NATIONAL $ 1,724,300.00 . 10,168,700.00 .13,157,100.00 CITY BANK CrrTy TRUST & SAVINGS BARE ASSOCIATED STOCKS HIKER, P BXCOMD ee STOCKS AND BONDS—PRIVATE WIRES TO THE LEADING MARKETS EVERETT & MS TRUST BLDG. BONDS The Public Accounting Department of THE MICHIGAN TRUST COMPANY PREPARES Income and Excess Profits Tax and INSTALLS MAKES Grand Rapids, Michigan other Federal Tax Returns; General and Cost Accounting tems; Audits and purpose desired. Pearl St. and Ottawa Ave. investigations for Sys- any 14 COMMERCIAL COURAGE. Its Use in Granting and Watching Credits. Irrespective of who the speaker is, what group he is addressing, what the subject is or how popular or timely the subject, as a rule, there is in every convention audience the fellow who says, “Bill, oh, Bill, listen to this fel- low, while he tells you how to run your business.” If, perchance, that fellow should be in this audience, I beg to advise that nothing of that sort will be indulged in by me. I shall not p.eiend to -eil you how to run your business, neither do I claim that what I have to say relative to collections will be a cure- all for your business ailments. No collection system has ever been devised and no collection system ever will be devised that will keep ac- counts receivable at a minimum with- out your constant and whole-hearted support. No collection system works automatically and never will. You will get out of any collection sys- tem proportionately what you put in- to it. Therefore, get your personality into it. Make it so inseparably a part of yourself that it becomes your hobby. Then, and not until then, will you get out of any collection system what it is intended that you should. It is conceded that the worst ail- ment effecting business is the chronic failure to collect the money due. You night take exception to the use of the phrase, chronic failure, but it is con- clusively proven that the majority of business failures is due directly to the failure to collect the money due. And it is not known and it never will be known to what extent and in how many various ways the failure to make collections has indirectly hastened business failure. So, judging by the results directly traceable to the fail- ure to make collections, | am honestly of the opinion that the use of that phrase is not to severe. As is the case with chronic ailments of any kind, a cure is not going to be effected in a fortnight and it should not be expected. However, by per- sistent application of an old-fashioned treatment you will soon see such a change for the better as to cause you to wonder why you did not do it be- fore. Irrespective of the treatment ap- plied to your collection ailments you should soon realize that they are of a dual nature. Likely there has been hesitation on your part to go after your accounts and we all know that the average account hesitates to come in of its own accord. So, in your an- alysis of your collection ailments do not fail to take into account both phases. You must, of necessity, blame yourself and determine in what par- ticular or particulars you are to blame and you must also analyze the account and determine in what man- ner to aproach it and what treatment to apply. Failure to do the above analytical work will result in neglig- ble returns from the best collection system ever devised. The trouble is, that nearly all deal- ers and many credit men, when faced with impaired risks and impending losses, either become excited and don’t know what to do or are scared into doing the wrong thing. Sick accounts are just like sick people and require the same kind of treatment. If a member of your family is taken ill, you don't ordinarily scold him or threaten him. Instead, you make him as comfortable as possible, cali a phy- sician and at once begin the treatment suggested by the diagnosis. You then nurse the patient until he is again on his feet and then caution him relative to the indiscretion that You likely keep your eye on him until he has entirely caused the attack. recovered. You should do the same with sick accounts. As there are cases in medical practice that medical science cannot help, just so there are credit practice that no credit man can aid; and as there are cases in cases in medical practice that require segregation, just as there are cases in credit practice that should be sent to the pest house. Too many dealers are of the opinion that they are in wise to blame _ be- cause an account is slow pay. It is generally conceded that you have a duty to perfom to your customer in the prompt collection of the money he owes you. If you allow him to pyra- mid his accounts and acquire a tax method of payment, you are helping him to perform a habit which will militate against him all his life. Thou- sands of men who are to-day branded as poor credit risks have been made so through the tax collection methods of the retail dealer. Right here let me give you a home- ly truth: ever so long. You might conclude that you know the party ever so well, You might know a person but you do not really know him until you have had dealings with him in dol- lars and cenfs. Dealings with people in dollars and cents brings us to the customer. The customer is naturally divided into the following classes: The cash customer, the short term credit customer, the long term credit customer and the customer who is known to be a de- cided merchandising risk. As_ the cash customer does not give us any trouble relative to collections, we can with safety eliminate him there. How- ever, treat him well at all times; give him a square deal and his money’s worth and at no time become lax in your attention and courtesy to him. We now have the short term credit customer. He is divided into two classes, the short term credit customer MICHIGAN TRADESMAN February 16, 1921 Bank Fixtures For Sale Complete set of banking fixtures, finished in golden oak, with beveled plate glass and bronze grill; three pay windows, and equipment for of- MALL wonder that errors | ficers’ quarters. Sufficient Tennessee Pink Marble for base of fixtures and in tax returns are many. Added to the countless intri- wae oe ee et cacies of the tax regulations themselves are the innumer- able amendments and rulings daily made—all of which must be taken into account. Small Wonder THOMPSON SAVINGS BANK, Hudson, Michigan. Kent State Bank Main Office Ottawa Ave. Facing Monroe Grand Rapids, Mich. The obvious solution is the delegation of all tax matters to an organization of Certified Capital - - - $500,000 Public Accountants whose S . urplus and Profit - $850,000 specialized facilities assure . : esources accuracy in the consideration of every possible issue. 13 Million Dollars 3% Per Cent. Paid on Certificates of Deposit Do Your Banking by Mall Seidman & Seidman Accountants and Tax Consultants GRAND RAPIDS SAVINGS BANK BLDG. NEW YORK WASHINGTON NEWARK The Home for Savings Fourth National Bank Grand Rapids, Mich. United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Pald on Savings Deposits Compounded Semli-Annually 3% Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $600,000 LAVANT Z. CALKIN, Vice President WM. H. ANDERSON, President J. CLINTON BISHOP, Cashier HARRY C. LUNDBERG, Ass’t Cashier ALVA T. EDISON, Ass’t Cashier EES SEATS TROON Fenton Davis & Bovle MICHIGAN TRUST BUILDING ) Main 5139 Telephones ) Citizens 4212 Chicago GRAND RAPIDS Detroit recommendations. WE OFFER FOR SALE United States and Foreign Government Bonds Present market conditions make possible exceptionally high yields in all Government Bonds. Write us for HOWE, SNOW, CORRIGAN & BERTLES 401-6 Grand Rapids Savings Bank Bidg., Grand Rapids, Mich. WE ARE SPECIALISTS Writing only Automobile Insurance. Live Agents Wanted. MICHIGAN AUTOMOBILE INSURANCE CO. Grand Rapids, Mich. A Stock Company. + ; | e Prag ese a February 16, 1921 of good standing and good reputation and the short term credit customer of whose standing and reputation you know little or nothing. The short term credit customer of good standing and good reputation is, as a rule, a solid citizen. He looks well to his reputation in the community and is not likely to engage in any practice detrimental to it. He takes pride in having:it known that he meets his financial obligations. Therefore your short term credit customer of good standing and good reputation is: a minimum merchandising risk and re- lative to collections is a minimum fac- tor. We can safely eliminate him here. However, treat him well at all times, give him a square deal and his money’s worth at all times and do not become lax in your attention and courtesy to him. We now have the short term credit customer of whose standing and repu- tation you know little or nothing. This customer is likely to be good as gold and you not know it. He is like- ly to be potentially as good as gold and you not discern it. Or he is likely to be a merchandising risk, baiting you on by short term payments to the pyramiding of his account on long terms. Therefore, it is of paramount importance that you learn all you can about this customer. For example, is he a family man? Is he a home owner or a tenant? If a home owner, how did he acquire it, by cash pay- ment or contract arrangements? If a tenant, is he a good one? Does he pay his rent regularly? Does he take good care of the property? “Who does he work for? Is he a skillful work- man or a common laborer? Is he well liked by his associates? Has he the appearance of being thrifty? What is his home atmosphere? If you get satisfactory replies to those questions and others which you can ask, you have hold of a solid citizen. If you do not get satisfactory answers to those questions, you have hold of a merchandising risk. We now have the long term credit customer. The long term credit cus- tomer is even less desirable than the occasional customer who, in the slang vernacular of the day, does you for the account.” Why so? Because, if a customer “does you for the account,” you know him for what he is and he is not likely to receive further favor- able consideration. The long’ term credit customer remains in your good graces the while but decidedly at your expense if you but knew it. Ah, right here you take exception to me and you say that the long term credit cus- tomer is good trade inasmuch as he eventually pays and you do not lose the account. I beg to differ with you. It is conceded that the long term credit customer is a liability. It is further conceded that a long term credit account will not net the dealer his overhead expense, not to mention a net profit unless there is an interest charge for the duration of the account. We have now arrived at the place where it is expedient to apply com- mercial courage. What is commercial ° courage? Commercial courage is that business trait which enables a dealer to determine the advisability of grant- ing credit, setting a payment date and making collections with the same MICHIGAN TRADESMAN lack of fear that he displays in selling. You have two classes of customers on whom to apply it—your short credit customer who does not measure up to the requirements that designate solid citizenship and your long term credit customer. Commercial how? courage! Apply it, When anyone asks for credit you have an excellent opportunity to de- termine the advisability of granting it and you should do so to the best of your ability. Do not be afraid to have a heart-to-heart talk with the party asking for credit. If the cus- tomer should resent being questioned relative to his eligibility to receive credit and his ability to meet the fin- ancial obligation, ask him if he can negotiate a loan at the bank without first satisfying the banker on those two points. He must admit that he cannot. Then ask him if he cannot negotiate a loan at the bank on such flimpsy terms, why he should expect you to do what the bank will not? He has no come back but it is his first move and that first move should be to lay aside any resentment he might have shown. - If the customer does show resentment and does not lay it aside, refuse the credit and close the conversation. Or if in your judgment he is not a desirable risk, refuse the credit and close the conversation. Do so politely but firmly. Why? Because credit is the expression of trust—the belief in a man’s willingness to meet his financial obligations with- in a period of time that will allow you a fair margin of profit over and above the cost of doing business. We have determined to whom to grant credit with the minimum amount of risk—your short term credit cus- tomer of good standing and good reputation and the customer concern- ing whom you. get satisfactory answers to your enquiries. Right here enters the apparent contradiction. Your collections must of necessity be your barometer for the granting of credit or the extension of credit and you cannot gain that knowledge with- out first granting credit, So, you ask perplexedly, “Well, what shall a fel- low do?” Do not grant credit except to those who, to the best of your judgment, should receive it. Do not grant credit to those who in your belief will abuse it. Your customer analysis should by this time enable you to do the above with a remarkable degree of accuracy. Grant credit to the remainder who ask for it. In so doing set a payment with the consent and assistance of the cus- tomer. By this time you have a number of accounts in force and will naturally add to them from day to day. What now? Watch those accounts. Right here is one of the most important parts of the whole problem. Become as familiar with those accounts as it is possible to do. Right here make it your hobby, as I mentioned earlier in this talk. If an account lapses its ‘payment date call the customer’s at- tention to it not later than the third day. It will create a good impression and prove that you are prompt, on the job and mean business. Watch how these accounts are paid; in what man- ner they are paid. Some will thank 15 The Grand Rapids Merchants Mutual Fire Insurance Co. STRICTLY MUTUAL Operated for benefit ot members only. Endorsed by The Michigan Retail Dry Goods Association. Issues policies in amounts up to $15,000. Associated with several million dollar companies. Offices: 319-320 Houseman Bldg. Grand Rapids, Michigan Bristol Insurance Agency “‘The Agency of Personal Service”’ Inspectors and State Agents for Mutual Companies We Represent the Following Companies, Allowing Dividends as indicated: Minnesota Hardware Mutual_.. 55% Michigan Shoe Dealers Mutual. 30% Wisconsin Hardware Mutual__. 60% Illinois Hardware Underwriters 60% Minnesota Implement Mutual__. 50% Druggists Indemnity Exchange 36% The Finnish Mutual Fire Ins. Co. 50% REMEMBER WE HANDLE THE BEST COMPANIES IN THE MUTUAL FIELD. These Companies are known for their financial strength, fair settlements, and prompt payment of losses. They always give you a square deal. WE CAN NOW SAVE ANY MERCHANT 50% ON HIS INSURANCE cosT. C. N. BRISTOL, Manager A. T. MONSON, Secretary J. D. SUTHERLAND, Fieldman FREMONT, MICHIGAN Confidence and Good Will are the two great assets on which we have placed no figures. The confidence and good will, however, has been the one cause of building the company to its present size and financial strength. The officers of the company, through a policy of real service and economy of operation have made possible the excellent financial statement published in the Tradesman of Feb. 2. Safety, service and economy is our bid for your patronage. As we have never failed to show our policy holders a saving of less than 25 per cent. annually, you had better let this good company serve you the coming year at a saving of 30 per cent. Submit to us your insurance problems. They will be solved in your best interest. Michigan Shoe Dealers Mutual Fire Insurance Company Main Office: FREMONT, MICHIGAN ALBERT MURRAY Pres. GEORGE BODE, Sec’y Preferred Risks! Small Losses! Efficient Management! enables us to declare a 0% Dividend For Year 1921 100% Protection and 30% Dividend, both for same money you are paying to a stock company for a policy that may be haggled over in case of loss. Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Sec’y 16 you for calling their attention to the account and will pay gladly and will- ingly. Others will have to be remind- ed, called upon, a future date set and then they pay. This customer will not likely do you for the account, but he will not hesitate to let the account remain a long time due. Others will have to be ding, ding, dinged at be- fore you get the account and you oc- casionally lose one in this class. If you lose an account you know what to do should that party return at some future period and again ask for credit. But what will you do with the fellow who had to be ding, cing, dinged at when he again says, “charge it?” What will you do? Say no. Say it politely but firmly. Once having said no you will be surprised to find how easy it is to say it again. And you will be more surprised to find that on the average you have not caused this fellow’s ill will, He will return to trade with you in a limited way, but He considers this his reformation period and wants you to Get busy. Study this Find out all you can about It will surprise you what you on a cash basis. so consider it. fellow. him. can find out about a fellow if you set out to do so. It will surprise you even more to learn what an important bearing some of your information has upon the ad- visability of regranting credit. Ac- counts that are slow pay can somec- times be greatly improved but, as a rule, the fellow who gives you trouble relative to the collection of his ac- count is poor trade and you might bet- ter be done with him. 3y determining the advisability of granting credit and studying how ac- counts are paid and in what man- ner they are paid, we have built up a nice clean bunch of credit trade. We never lose the opportunity to impress upon anyone asking for credit that it is a favor we are granting, in the event that we grant it, and we also impress upon that customer that we expect the favor returned within a _ reasonable time. We don’t harp on it all the time. We do not need to. Your policy gets noised around and that policy will do you no harm. 3y determining the advisability of granting credit and studying how the accounts are paid and in what manner they are paid, our accounts receivable at the first of each year, for seven year period, average less than two hundred dollars. We do a cash bust ness? No, we do not. We are quite liberal in the granting of credit, but we have educated those who receive the favor to return it. What we have done you can do. It applies to any sized business in proportion. It pays better to stop a poor account before it gets started than it does to try to collect a poor account after it has got started. How do you stop them be- fore they get started’ Study your ac- Study the advisability of granting credit. Study the manner in which they are paid. And then use commercial courage and apply what you have learned. It won’t take you long if you make it your hobby. Otto C. Keils. —_+- > Do something each day that will make your work easier each day thereafter. counts. MICHIGAN TRADESMAN GONE TO HIS REWARD. Ben W. Putnam, Pioneer Confection- ery Manufacturer. Benjamin W. Putnam died last Fri- day at his residence, 246 Lafayette., N. E. Funeral was held from the residence Monday afternoon at 2. In- terment in Fulton street cemetery. Mr. Putnam was born Feb. 1, 1843, in a historic old farm hotel near Or- ange, Mass., located on the stage line between Boston and Vermont. There he lived until 14 years of age, when his father sold the farm and hotel and removed to Warwick, Mass., to en- gage in the general store business. Mr. Putnam entered his father’s employ, and after the first year was in gener- al charge of the business, buying the goods and acting as book-keeper and The Late B. general overseer. At the age of 21 he went to Springfield, Mass., where he kept books for two and one-half years tor Hopkins, King & Co., wholesale flour dealers. Here he first heard of Grand Rapids through the firm of Sweet & Barnett—Martin L. Sweet and James M. Barnett—who at that time conducted a flour mill busi- ness here and shipped large quantities of flour into the Eastern States. In the fall of 1865 Mr. Putnam decided to make his home in the Great West, and, after visiting Chicago and = severa other places in Michigan, he came here and entered the employ of E. F. Ward & Co., who at that time* con- ducted a sash, door and blind business on Mill street. In the spring of 1866 he formed a co-partnership with his brothé&, Joseph D., under the Style of Putnam Bros., and purchased a small confectionery stock, which was _ lo- cated at the foot of Monroe street, where Miner’s hat store now stands. The stock was so small that it could have been all loaded on a wheelbar- row, but the business increased so rapidly under the energetic adminis- tration of the Putnam Bros. that they were soon compelled to move across the street, where they fitted up a handsome store room in the old Irv- ing Hall building, where they remain- ed several years, subsequently occupy- ing a store in the new block which took the place of the Hall building. Their next move was to abandon the retail business and open a wholesale and manufacturing business on Water- loo street, subsequently removing to Kent street, where they did business in the building now occupied by the New York Biscuit Co. They moved to the Butterworth building, on next Huron street, where they remained W. Putnam. until the firm of Putnam Bros. and Putnam and Brooks did business about a dozen years, acquiring a repu- tation for enterprise and agressive- February 16, 1921 ness which was the pride of the mar- ket in its early days as a jobbing cen- ter. The establishment was complete- ly gutted by fire on one occasion, but the firm quickly got on its feet again and was soon doing business at the old stand, apparently none the worse for the singeing it received. In 1888 the firm removed to the Blodgett building, on South Ionia street, and in 1890 the firm was dissolved by the retirement of Mr. Brooks and the or- ganization of a stock company with $75,000 paid up capital under the stvle of the Putnam Candy Co. The business gradually increased under the management of Mr. Putnam, who acted as, President and Manager of the corporation and had a general oversight every detail of the business, until it became the leading business of the kind in the State. On the organization of the National Can- dy Co., the Putnam Candy Co. was taken over by the organization and Mr. Putnam retired to enjoy the fruits of his long and active business over career. Personally, Mr. Putnam was a man He had but two hob- system in business and horses of few words. bies outside of business—and both received the proper amount of attention at the proper time. He had comparatively iew friends, but those he had were bound to him with bands of steel. enjoyed his friendship cherished it as a rare privilege and such a thing as his breaking with a iriend was seldom witnessed. He was a liberal contributor to public enterprises—especially turf meetings— and in every respect was a model citizen. His only fault—if fault it be —was that he carried fidelity to busi- ness to that extreme that he was al- most a slave to his business. Those who —— >> The Baby. Who rules the house and all within? \who oiten needs a_safety-pin? Who makes you glad he’s not a twin? The Baby. Who is pwecious ‘ittle dear? Whose littl ways are often queer? Wio moves old bachetors to sneer? The Baby. Who wakes at night and ‘ants a jink? Whose rosy-posey toes are pink? Who from the bottle doesn’t shrink? The Baby. Who wakes at 4 a. m. to yowl? Who when you lift him starts to howl? Who looks as wise as any owl? The Baby. Who can upset your every plan? Who plainly shows he Knows he can? Who some day'll be a horrid man? The Baby. WILLIAM A. WATTS President INSURANCE IN FORCE $85,000,000.00 MERCHANTS LIFE INSURANCE COMPANY Offices: 4th floor Michigan Trust Bldg —Grand Rapids, Michigan GREEN & MORRISON—Michigan State Agents © RANSOM E. OLDS Chairman of Board i {i i ' el is February 16, 1921 MICHIGAN TRADESMAN 17 Finnish Mutual Fire Insurance Co. CALUMET, MICHIGAN This Company has paid to the policy holders in cecal premiums 50% and 65‘« since its organization in 1889. waving to Poucy holders (civitends) ______________..__- $372,606.51 bite Laesce (cure come perma) ____________________- 197,895.23 Dee Ft, 110 Dasa carole on dandof .________________- 239,072.85 Amount invested in Government and School bonds ~-_--- -- 154,370.97 Oe en eee. ------L-- 84,701.88 Company has earned in interest during 1920 on surplus fund the sum of--------- $10,390.43 Company has in force Insurance risk amounting to ________~ 4,552,274.15 Company has Policy holders, 3,750 During the year 1920, we wrote new insurance amounting to ee . 7 39,449,00 After paying the running expenses and fire losses, the Finnish Mutual Fire Insurance Co., has been able to pay to the assured 50% of the premiums paid by the assured. This has saved the assured 50% on his insurance cost. The Finnish Mutual Fire Insurance Co. has never had any law-suits in adjusting fire losses. This is a record in itself. The Finnish Mutual Fire Insurance Co. has not called an assessment from its members for 30 years. .___Because the company has always carried a cash surplus on hand to avoid . assessments. It is safe to assume that no matter what obstacles 1921 has in store; they CAN BE overcome by the united efforts of the members of this company. A company is as strong as its agency force. Thirty-one years of successful fire insurance experience has proved to us that IT IS CO- OPERATION THAT BUILDS. : The affairs of this company are managed by aboard of directors consisting of 100° Ameri- i cans, who have pledged to protect American homes and other properties in an honorable : business way, at the lowest possible cost for fire insurance. ( Everybody should bear in mind when looking for protection in case of fire, the fact that | the Finnish Mutual Fire Insurance Company of Calumet, Michigan, is glad at any time to iE give information regarding insurance. a C. N. BRISTOL, General Agent for Lower Michigan. | Fremont, Michigan. Sie pert oa arene RT 0 RN Finnish Mutual Fire Insurance Co. 444 Pine Street Calumet, Michigan Riana serene oan 18 MICHIGAN TRADESMAN February 16, 1921 — - — STOVES 4x» HARDWARE — cS 2S = os — oe a S i ee i 4 A and Sal Michigan Retail Hardware Association. President--Norman G. Popp, Saginaw. Vice-President—Chas. J. Sturmer, Port Huron. Secretary City.. Treasurer—William Moore, Detroit. -Arthur J. Scott, Marine Poultry Specialties Can Be Featured To Good Advantage. Written for the Tradesman. For the hardware dealer, poultry business specialties good and good profits. 3ut here, as in represent practically every special line of trade, the advantage in business-getting rests with the mer- chant who has some specific knowl- edge of the specialty. The hardware dealer who has a back yard flock of Barred Rocks or White Wyandottes and is enthusiastic about them can sell a great deal more grit, oyster shell, chicken wire and other acces- sories than the hardware dealer who has still to learn the A. B. C. try raising. of poul- There has been evidence the last few years of renewed interest in poul- try raising in a great many communi- ties. This is shown by the organiza- local aSSOCla- tion of active associations of poultry raisers. The local tion represents an opportunity for the hardware dealer; and he should do everything in reason to encourage it. For the association is always a stimulus to well equipped poultry raising, in place of careless, haphazard indifferent methods. The association poultryman is the great buyer of poul- try feed, tonics, regulators, charcoal, oyster shell, grit, and other inciden- tals; as well as of special equipment in the way of hoppers, etc. In a community where there is a trong association it will pay to go after this business intelligently and energetically. \ pre-requisite is a complete stock of poul try spe This may represent a branching out on the part of the hardware dealer into new lines, which are usually re- earded as the pre-requisite of the druggist or the seed store. Yet it is worth something to be known in your community as a merchant who carries in stock anything and every- thing the average poultry fancier is likely to need. The poultryman who wants something in the way of equi ment is pretty sure to come to you nrst. Next it is worth while to read up on poultry to some extent, and to get t n touch with leading fanciers in your vicinity. “ town and _& ah em, now and then. J al poultryman 1€ profession- likes to discuss. his birds and the amateur enjoys it, too; and this swapping of opinion will add to your knowledge of poultry while at the same time extending your circle of steady customers. Where the hard- ware dealer’s attitude toward the sub- ject is sympathetic, the poultry fan- cier will respond with his patronage. Then it will pay to go after the business systematically. It isn’t an overcrowded field in most communi- ties. Indeed, there is a lot of busi- with all while the latter, ness now be done except the best poultrymen; f keeping their pens well equipped and up to knowing the advantage « date, will be a constant source of re- peat orders and dependable prospects for new, worth-while devices. them a special department or counter in your Stock the goods. Give store. Put on an occasienal window display. The range ef stock is a great deal wider than most retailers imagine. There are many varieties of poultry food, poultry tonics, egg producers, and such _ preparations. The stock will also include charcoal, grit, oyster shell and other sources of lime, insectides of various sorts, lime for whitewash, etc. Then there are mechanical de- disinfectants, vices, such as egg carriers, baskets, boxes, hoppers for food, grit and oys- ter shell, nest devices, and the in- evitable china nest egg. Then, too, poultry netting is an important line for the hardware dealer. In winter, the various egg produc- ers and poultry tonics can be pushed to good advantage; for it is in winter that eggs command the highest prices. The energetic hardware dealer who features these lines right. now ought to increase his normal sales. Then, too, grit and oyster shell are more than ordinarily necessary in the win- ter months. Pushing these lines now wall pave the way for chick special- ties which will be in season in the early spring. Incubators and incubator supplies are also a good line to push, though here outside salesmanship is required as a rule to make sales of the initial equipment. Quite a few advertising stunts can be utilized in the development of this small town line of business. One lardware dealer offers prizes. For instance, he has on occasion offered $5 in equipment for the largest num- ber of chickens raised from a single setting in the hatching season. This season, in his localitv, extends through March, April and May. is offered for the largest number of chicks hatch Another prize ed and raised to maturity store. —__—__ Never use hard words—especially if you are unable to pronounce them. Brain the Only Thing Which Does Not Decay. You came into the world a wee package of beef, bone, blood, brains and bellows, and the least evident of these B’s was brains. Your bellows gave no inkling that there were any brains in your make- up. At first your hands and your eyes moved without any semblance of thought. Then you commenced to notice things, then you saw objects you wanted to investigate and you grabbed for them. This was what the doctors call co- ordination; that 1s, making your muscles obey your brain and work in harmony. At this point your brain commenced to develop rapidly and it has devel- oped and will develop as long as you live. You commenced to die physically the moment you were born; that is, your muscles and bones and tissues waste and wither as the years pass by. But your brain, and the thought babies it gives birth to, are immortal and will live forever. That brain of yours is a copybook, a file cabinet, a storage place in which you put away valuable thought and remembrances which are to. be of service to you and yours through all the years to come. lf you had no consciousness, or if your brain were paralyzed, life would be a blank and you couldn’t feel any more than a dead rabbit. So, then, we are creatures of our thoughts and these thoughts are sparks from the brain. The general office of the body is in the large dome on top we call head, and in this office is the brain and the eyes are the windows which let in light and pictures of things.., The brain is a fine machine and needs care; if it gets out of whack the whole shooting match is spoiled. We must keep the brain in fine re- pair, so it will do the things we want it to do, otherwise life isn’t worth the living. The first great stroke and use of your brain was when you realized that in order to get good stuff out of your think-tank you must feed it good wholesome stuff. Then you digcovered that ideas and thoughts and impressions were like men, animals and plants, in that like begets like. If the city boy goes to the country and remains there he looks, acts and thinks like a country boy, and vice versa. If a boy is raised in a home where there is music you will hear him whistling tunes. If he goes with successful people he will unconsciously take on the things that bring success. Good thoughts get together and rub up against each other and help one another. As like begets like, in plants and animals, so like begets like in thought. Old Mother Nature has watched your industry and she has always kept the hive big enough and added more room as your brain required it for expansion and a storage place to put experiences. Knowledge means knowing things. You have two kinds of knowledge that which you get from direct per- sonal experience and that which you get from others’ direct personal ex perience. You can read books and compare the experiences of the past with your experience. You can compare notes and learn to differentiate between good and bad, between truth and un- truth, between help and hurt. Your brain will never find all th truth: there is room for progress tor your brain and thoughts as long as you live. Frank Stowell. ence ae een The one who gives customers the most agreeable treatment while they are in the store is the one they are going to like to patronize even though lower prices may ‘at times take them elsewhere. | Bemarmpamen sect STORAGE BATTERY PEP Guaranteed 114 years and a size for YOUR ear SHERWOOD HALL CO., LTD., Distributors Local Service Station, Quality Tire Shop, 117 Island Street, Grand Rapids, Michigan. alespook« 100 Per Cent PLUS SERVICE ALL KINDS, SIZES, COLORS, AND GRADES. ASK FoR SAMPLES AND PRICES. THE MCCASKEY REGISTER Co. ALLIANCE, OHIO Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-J.ansing Brick Co., Rives Junction SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind machine and size platform wanted, as well as height. We will quote am ‘nev saving price. Sidney Elevatur Mnfg. Co., Sidney, Ohio 19 WM. D. BATT Hides. Wool Tallow 28-30 Louis St. Grand Rapids, Michigan “The Quality School’’ A. E. HOWELL, Manage’ 110-118 Pearl St. Grand Rapids Mich. School the year round. Catalog free. A Winner for Light Cars and Trucks 30x 3% and 32x 3 Braender Bulldog Giant 5-Ply Molded Fabric Tire Made only in these two sizes, which fit 75% of all the cars In use. Oversize, 25% stronger, moided on airbag, extra heavy tread, rein- forced side wall, require oversize tubes. Have famous Braender Dual Non- skid Tread. A fast seller and a money maker. Michigan Hardware Company Grand Rapids, Mich. Loose Leaf Devices. direct to you. We carry in stock and manu- facture all styles and sizes in We sell \ Flat Opening Loose Leaf Devices ME GRAND RAPIDS, MICHIGAN he maa Fj There’s an enormous demand for War De- partment Canned Corned Beef and Corned Beef Hash. These meats are wholesome and guar- anteed pure Millions of people realize there are genuine savings in buying these meats. They are insisting that their dealers give them this unusual opportunity to cut living expenses. KEEPE ’ | SS Jee a Lp = £2 \ oy i lj ¥ VILL YOU HAVE Thousands of dealers from coast to coast are taking advantage of the unprecedented low prices and terms listed elsewhere, to supply their customers’ demands, and re- tain their good-will. Merchants everywhere find the sale of these delicious meats stimulates business in other departments of their store. YOU can increase patronage, realize extra revenue, encourage thrift, and lower living costs materially, by selling War -Depart- ment Canned Meats. ARE YOU GETTING YOUR SHARE? cod CORNED = : a GEEF ™ : ZA ’ ’ ‘ = SCORNED 4 =] CORNED 4 GURNED” + GEEF 7 et} BEEF _ BEEF st HASH HASH _ HASH _| AconNEN |] E a: 1& 4 a CORNEO CORNED] Elconneo ” : REEF 7 a ECE. BEEF HASH - e HASH _ 4+ HASH ~ =| WASH + 0-19 This i t pop 4 CORNEO FCORNED CURNED FcCORNEO CORNED. opportunity to dealers. cae a Le ere oe ’ Z 3 A i. If you haven’t already bought some of Aeyeneo\ Acni=\ eon Beconeat Beonn these meats, buy them now. Ii you have Ber ge Ce rer Boca B Bees vw bought them, buy more. Tell your cus- : + 7 j . i Vi CORNE teunnE£O Heonven Fee- <7 ‘7 Co tomers of this unusual opportunity for BEE= feseer |] ceee J ye = “4 ; as HASH HASN |q HASH “ah rin (at them to save on their living cost. | Y J si Uj SOT ech. Cie yun ot “« Culi tun COPA EY ON LICN Ager. fb Rees VAS fs ah Ree a7 F Aee PERK ma Nye FENG It AS 9 FITINE (AS bb FFAS 4 (AS 4 - < Z ‘ 15 NOTE THE NEW LOW PRICES. MINIMUM ORDER ACCEPTED $250 CORNED BEEF: TABLE OF DISCOUNTS: IG DP CAGN ee ee ca 15c. per can Discounts to apply on all purchases of surplus canned meats on 77 CA ee ee 27c. per can and after November 15 are as follows: SES AOI AG a ee ee ec ce 18c. per can $ 250.00 to $1,000 ....... Net $2,501.00 to $4,000 ...... 10% DU Ge i ee ee ee es $1.00 per can $001.66 to 2506 .-..... 5% 4,001.00 and over ..... 20%, CORNED BEEF HASH: If value of full carload (shipped at Government expense) is less 0h Gans: oe ee 15c. per can than $4,001 then 20% discount will be allowed on the value of the mM Game 2. i tt ae eee 30c. per can carload. CUMULATIVE PURCHASES COUNT To stimulate purchases of carload lots and to promote sales in large quantities, further discounts as follows are authorized to customers ordering or re-ordering in carload lots. The value of all purchases of canned meats made on or after November 15, 1920, only, to be considered in connection with this scale of discounts. When purchases reach $ 50,001...................000455 24% net to prevail Woen purchases reaem & SOG.OOL.............+......-- 32% net to prevail When purchases reach 100,001.................. 0000. 28% net to prevail When purchases reach 1,000,001 and over.............. 35% net to prevail The foregoing means that the total purchase by a customer in carload lots from time to time will be taken into consideration and the proper discount applied on the sum of all the purchases, including the first carload lot. CREDIT SALES: Depot Quartermasters are authorized to sell surplus canned meats for cash, bankers’ acceptance, or on not to exceed ninety (90) days straight credit in the commercial sense. Credit will be extended only to those individuals, firms or charitable organizations which can establish a satisfactory credit rating (Dun’s, Bradstreet’s or Banks), or to Municipalities having a bona fide purchasing organization. The credit risk in each case is left to the decision of the Depot Quartermaster. FREIGHT PREPAID: Shipments of not I-ss than car‘oad lots will be made at government expense to any point in the United States outside a radius of 20 miles of the point of storage from which shipment is made. The Government will not be liable for any demurrage or switching charges that may accrue after goods are loaded for shipment. Prices quoted are in all cases f. o. b. storage point, with freight prepaid, as above specified on carload lots. SAMPLES. ON REQUEST: Depot Quartermaster in your district, will, on receipt of price of samples wanted and postage costs, be glad to send same to prospective purchasers in their prospective zones. GUARANTEED CONDITION: The Government guarantees to deliver all meats in perfect condition. The most rigid inspection will be made of each shipment before it leaves point of storage, thus insuring full protection of all purchasers. ORDER NOW ] urplus Pr an Send Orders to Nearest DEPOT QUARTERMASTER S p u operty Br ch at the following addresses: Office of the Brooklyn, 59th St. and First Ave. Atlanta, Ga., Transportation Bldg Quartermaster General, Boston, Mass., Army Supply Base. .San Antonio, Tex. : ab : Chicago, Ill, 1819 West 39th St. San Francisco, Calif. : Munitions Building, Washington, D. C. WAR DEPARTMENT CANNED MEATS Buy it by the Carload—Freight Prepaid 22 CLOSE APPLICATION. The Only Panacea For Permanent Success.* Artemius Ward said: “It isn’t the ignorance of people that does the harm so much as it is their knowing so many things that ain’t so.” Sales plans are as numerous as germs, panaceas for business ills are as plen- tiful as patent medicines and every man is apt to think he has concealed about his person the golden key which will unlock the door to big business. I have no closely guarded formula which, if followed, will double or treble your volume of business. I have no set plan which, like a blue print, if used, will give you a tower- ing skyscraper of conspicuous height in hardware selling. Yet out of the crucible of human experience—the melting pot from which the dross of failure is scummed from the shining steel of solid suc- cess—have we not found that it is work that wins? No one thing, good though it may be in itself, will al- ways cash in. The master key to un- lock all doors is work—plain, com- mon, steady enthusiastic work. Son of a poorly paid common la- borer, Edward N. Hurley, by sheer necessity, was dumped into the grind of this workaday world. As a youth he was toughened by guelling muscu- lar effort. As a young man he opened the throttle on a C., B. & Q. Railroad engine. As a salesman he plugged and pushed and bucked tough pros- pects through hard days. As a manu- facturer of pneumatic tools he pion- eered the way against the skeptical non-belief always turned, like a cold shoulder, to new mechanical things. 3ut he had learned to work and he won. Then in the electric washing ma- chine field he blazed the way. It was a thorny path and taxed to the limit the resources piled up in other manu- facturing, but Hurley had learned the how of work and he kept at it where a soft man would have quit. To-day Mr. Hurley has the respect and the pleasures accorded to the successful man. He served his country notably as chairman of the U. S. Shipping Board. He is the subject of deserved praise in leading magazines. He has arrived. And Mr. Hurley is. still working. He can be found at his desk happily busy with his affairs. Not too busy with golf to see the business callers whom he should meet. Not too absorbed with wild-cat pleasure trips—with a tinge of business excus- es mixed with them—to work at his job. Not too busy to refuse to see you or me who might want to ask his advice or co-operation in a matter. And he says work is the key to suc- cess. We are all mentally lazy. We grind a few hours or a few days at our desks or in our store or shop and then we, child-like, play hookey and run away from school. We try some new psychology in selling and it gives temporary benefits and then we tackle some other man’s plan. We helter- skelter about looking for a private formula for more business. We, frog- like, jump from place to place and seldom seem to arrive. We hope, then we try, then we stop. And after all we know that it is work—persistent work that pulls us out of ruts and gains us more busi- ness. “Smashing the sale through—how” is my subject. And I answer that there is no magic—no filled wand, which, when waved, will do it. No correspondence course has ever been written that will get success without effort. There is “no royal road to learning.” Mr. Marden knew “there are no short cuts through the fields to the road of success.” Charles M. Schwab said, “A man may have a so-called good time or achieve real success but he cannot do both.” And Mr. Schwab chose to *Paper read at annual convention Michigan Retail Hardware Association by Hubert C. Teller, associate editor Hard- ware Age, Chicago. MICHIGAN TRADESMAN succeed. He won wealth, position and that inner satisfaction which must come with attainment. Work did it. Andrew Carnegie said his problem was to find a man big enough to earn the salary of $250,000 he wanted to pay the manager of his steel company and still willing to give enough time from his pleasures to earn that sal- ary. And Schwab, because he had learned the pleasant lesson of real hard work, was given the chance. And he worked at that steel company job. He reached success. “Yes,” someone is saying, “but all wofk and no play makes Jack a dull boy.” True enough, but need we be reminded that the maximum pleasure can be found in tackling a hard job and doing it. “Sweet are the fruits of victory.” The harder the sale the greater the satisfaction. The stronger competition the more pleasant is the growth which we make against it. The hardware interests—manufac- turing, jobbing and retailing—served mankind well during the war by turn- ing a deaf ear—usually—to ‘the siren of temptation which made profiteers of many men. Mark ups were, usual- ly, justified by costs. A study of Chicago market prices covering sixty items, staples and luxuries, and show- ing price comparisons in June, 1920, and in June, 1915—when war prices started, established the proof that the average mark-up was less than 100 per cent. in five years. There were few of the 200 and 300 per cent. in- creases which some seasonable and fashionable merchandise had. We earned the reputation of patriots and not profiteers. To-day we are taking losses and charging off declines as the market brings them, because that is the hon- est way to do business. We can add more to the general wealth, more to the comfort and con- venience of our customers, more to the good of all mankind by each of us in our own store, at our desk, or in our plants, fully giving a full day’s whole-hearted work, each day, to our several tasks. We will smash the sale through by working to get good merchandise by working to keep our stores attractive, © by working to know our goods until we shall have the power which knowledge always gives—by working with our salesboys and saleswomen until they, too, become enthusiastic workers. It is working, planning, thinking, trying that turns the trick. There is no quick cure-all for business ills. But work wins. Selling demands preparation. And preparation is only a polite word for work. a Necessity of Increasing the Turnover for 1921. Stock turn-over is something that concerns all retail trades the country over, and occupies a most important place in the minds of most retail shoe merchants. It is something we all de- sire to know more about, and the best and most practical methods to ac- complish the best results. To some it may appear as a sort of mystery, and a proper differentiation of its true sense is more difficult than would seem at first thought. A good many have only a vague idea of what a turn- over really means. Some say it is changing shoe stocks into dollars, but how to arrive at a correct solution, system or plan, is something that has not been solved by everyone. We all have ideas, it is true, but some believe they are turning their stocks a certain number of times a year, while in a great many cases the turnover is low- er than believed. The Harvard Bureau of Business Research, Bulletin No. 10 published in 1918, defines a turn-over and quotes as follows: A good stock turn is one of the cor- rect indications that a retail shoe store is successful. To obtain a figure for stock turn, the cost of merchan- dise sold during the year is divided by the average inventory of merchandise. This average inventory is found by adding the inventory at the beginning of the year and the inventory at the end of the year, and dividing the same by two. The figure for stock-turn 's based on cost of merchandise sold and not on net sales, because inventory is taken at cost. A stock-turn as high as 4.7 times a year has been obtained by stores selling low priced shoes. Some retailers of this grade, however, turn only a little over one-half of their stock during the year. The common figure for stock-turn for low price shoe stores is 1.6 times, in the medium price stores the lowest figure for stock-turn is 0.7 times, the highest 5.1 times, and the common 1.7 times. In high priced stores stock-turn ranges from 0.9 to 2.3 times a year with 1.5 times as a common figure. This lower figure for stock-turn is probably due to the fact that more novelty goods and extreme styles are sold in the high price stores. Now, what does this tell us? It says plainly that the average turn- over in a majority of shoe stores is probably less than the common average, as given by this report. And, again, they cover the data collected of pre-war times. We now are facing an entirely differ- ent condition, and our problem of turn-over will have to be considered from other angles than in the past. The coming year is going to tax the efforts of every single one of us in keeping our necessary increase in number of pairs of shoes sold up, and our inventory down. It is true that the experience of the last three years has made better merchants of each and every one of us from a merchan- dise standpoint, which should better fit us for-any crisis that may come. There never was a time when sanity of judgment and wise conservation was more needed than during the present period of readjustment. We are now to the point where it is necessary to determine what steps should be taken in order that our turn-over will at least be normal— they should be increased on account of the extra investment involved. There is no question but gross sales in a majority of stores will show a de- cided increase, but will the number of pairs sold? How is that going to measure up when reports in general state that quite a falling off has been noted. Is this the case with your in- dividual business, and how are you going to know? Is it not also a proved fact that the consuming public are taking better care of their shoes to lengthen their time of service, and is that going to continue? These are a few of the problems that each one must solve for himself to fit his own condition. . To successfully combat these and other problems that confront us, each one of us should make a complete analysis of ourselves and our business, so that we may know in detail the internal working of our business af- fairs. Records should be kept and systems installed that should tell in a few minutes time the exact condition of our stocks at any time. In other words, every store should be depart- mentized into various divisions or sections, detailed daily records should be available of pairs and investment of men’s, women’s, boys’, misses’, chil- dren’s shoes, high and low cuts, tan February 16, 1921 and black, staples and novelties, rub- bers, etc. These records, if properly compiled, will in a great measure point out to you the weak spots, slow selling styles, and whether the invset- ment in any division is justified. Such records, if properly arrived at, will at all times act as a guide in your buying, and assist materially in curtailing the waste in your business. When it comes time to replenish your stock, you will find yourself in a position to order intelligently as well as on a con- servative basis. Turn-over at this time has a great deal to do with what goods can be sold for. It must be conceded that it costs a lot to carry a large stock of shoes. And unless sales increase in proportion, in pairs as well as dollars, you cannot expect to make as good a turn-over as perhaps you would like to. Therefore, we not only need daily records, but we should operate on the department or large-business store plan. That is, we should figure on a buying appropriation or limit for each division of our business, and this to be figures from the turn-over. This will be a positive way to prevent over- buying, and keep the allotments of the several divisions of your store in per- fect order and bring about a more satisfactory turn-over. Stock turns and new styles should always be taken into consideration. In other words, always proceed to get rid of as many styles on hand.as new ones are or- dered. Fewer styles should be car- ried with plenty of the best selling sizes that will meet with the wants of the greatest number of people. Pick the right ones, and order often. Over- buying is disastrous to turn-over and to your business in general. It must be conceded that novelty shoes are more expensive to the mer- chant than the everyday staples, and the percentage of turn-over is bound to be less. My personal observation tells me that there are too many novelty shoes on the market, and more appearing daily. This, of course is for a purpose on the side of the manufacturer. Too much attention is given to this branch of the business, and too little paid to styles especially suitable for the women of past youth and up. This is worthy-of your con- sideration, and I am sure will have a great bearing on your turn-overs. Study the wants of the trade in your community and supply them. Make records of lost sales and lost cus- tomers and why they are lost. It will tell you something, or perhaps give you an idea. Don’t try to buy every style you see because it looks good to you. Consider first what you ac- tually need. Concentrate your busi- ness to as few houses as possible. Don’t try to buy them all or from all. Give the other fellow a chance. He, like you, wants to live. It is no secret that shoe stocks in general have been too heavy for the satisfaction of many merchants. It is time to clean out all surpluses, and get down to sound business, as with stocks liquidated and conservation ob- served in buying for future require- ments we all will be able to confident- ly meet any change that may ma- terialize either way and bring to a conclusion a satisfactory, turn-over. Adolph C. Kaufman. eednchaneebeaaditee cane take an citer tees lena emedaeecnglecameuseetinmatsariomcnins February 16, 1921 MICHIGAN TRADESMAN 23 a s That New Campaign This Trade-mark identifies Batis on Boss Work Gloves Every Boss dealer and prospective dealer has a personal interest in this year’s advertising. It is the fulfillment of last year’s promise—a promise that Boss advertising was to be a continuous policy, and not a one-year’s flash in the pan. The big, new 1921 advertising campaign appears in a long list of National publications, headed by the Saturday Evening Post. Look for it. It will send you more Boss customers than ever before. . Remem- ber that every man, woman, and child capable of using two fists needs Boss Work Gloves. The advertising will create greater demands. It’s up to you to see that this increased demand is supplied. So keep your stock of Boss Work Gloves complete, and you can fill every work glove requirement. Order sizes for men and women, boys and girls. Get the ribbed, band and gauntlet wrists. Here is the com- plete trade-marked line. THE BOSS MEEDY—pbest quality, medium THE BOSS XTRA HEVY—finest grade of extra weight canton flannel. heavy canton flannel. THE BOSS HEVY—very best quality, heavy THE BOSS WALLOPER — highest quality, weight canton flannel. heaviest weight canton flannel. THE BOSS LETHERPOM—heavy canton flannel THE BOSS TIKMIT—Roomy mittens made of Th B bi nelud with tough leather on palms, fingers and ticking that wears like iron. : e OSS ine inc udes thumbs. THE BOSS FLASTO—strong canton flannel. highest quality leather THE BOSS JERZY—highest quality cotton Made by a patented process in one jersey cloth in many colors. weight only. palm, jersey, ticking,and canton flannel glovesand mittens. THE BOSS MANUFACTURING COMPANY Sales Offices: Kewanee, ill.—Brooklyn, N. Y. BoSsS Guoves 24 STORE POLICIES. Methods Which Apply To Any Country Store.* This subject is capable of assuming varied and numerous amplifications. I presume that there are as many differ- ent store policies as there are mer- chants; also there must, of necessity, be many different divisions of store policies, such as the policy of buying stock, policy of arranging stock, policy of handling customers, policy of ex- tending credits, the policy of handling store help and many others that the management must work out as they come up. I do not think we can adopt any definite policy that will work out in all cases, but each one must be governed by conditions which exist as they come up and the successful merchant, in my judgment, will be the one who can see ahead and be able to grasp new ideas and conditions quickly and apply them to his busi- ness. The best schooling any young business man can have to fit him for a business life is a schooling of self reliance to teach him to act on his own resources, to think quickly and to be firm in any decision he may make. As for the different store policies, I have known merchants to reach the very apex peak of success, so to speak, that followed the very opposite of what is generally considered good business policies and which, if it had not been for the personality of the merchant, would have ended in disas- ter to him, so I feel that personality is sometimes stronger than policy. Then the same policy that would be successful in the city stores would not be successful in the rural town stores, so I wish to say here that I do not consider that business should be run on any iron clad rule or policy. To be successful a retail merchant must be able to meet conditions as they arrive. Buying Policy. In buying it has always been my policy never to buy what I thought my customer did not need or want, even though I could buy it very cheaply. Also to never buy because a salesman said I should buy a certain article. I prefer to use my own judg- ment, as I believe that every mer- chant should know what is best adapt- ed to his communities needs and wants. In fact, I believe, a successful merchant should run his own business. Arranging Stock. This, I believe, depends more on taste or fancy than any other store policy, but I believe it should be car- ried out through the whole store with more attention than most any other policy. I have seen many good win- dow displays spoiled by going inside of the store and finding the stock wholly out of comparison and vice versa. I have been attracted into stores by fine window displays and on going in have been so disgusted and disappointed by the arrangement and looks of the stock that I have gone out without even making an enquiry although I went in with the intention of making a purchase. I believe in good window displays, but I believe they can be carried to excess. I pre- fer to have my stock in better condi- tion, if anything, than my window displays. The stock should be so classified and arranged as to make the least possible work and confusion in waiting on customers and to give the best effect as to display. All depart- ments should be, as near as possible, by themselves. I have gone into hard- ware stores and seen sporting goods and paints all mixed together, house trimmings and tinware in the same way. Of course, in our small country town stores, from which most of us come, we cannot have everything just as we would like, neither can we have our stock arrangements as our broth- er merchants in the city, but we can— most of us, at least—improve our stock arrangements and if we get no other thought from this let us go *Paper read at annual convention Michigan Retail Hardware Association by Frank L. Willison, Climax. MICHIGAN TRADESMAN home and, in the words of Curtis Johnson, put on cotton socks and work like hell putting our stocks back in shape. Handling Customers. This, I believe, to be the most deli- cate to handle of any store policy and the amount of success attained depends on the quick foresight and ability to judge human nature of the party waiting on the customer. I have always insisted that my cus- tomers were entitled to and should receive the most courteous treatment but that they should not be allowed to think that they were any better than my clerks or myself, that we were entitled to the same courteous treatment from them that they ex- pected from us. I never want my customers met at the door with a grouch or with a tale of hard luck or any personal troubles, but with a pleasant smile and an air of self re- spect that will inspire confidence in the customer. One of the first objects to accomplish is to get the confidence of your customer and you can never do this by having him think that you do not understand your work or are in any way out of your place. I have no use for anyone that will in any way misrepresent facts to a customer, but at all times be sure that you are right. I do not believe it is good policy to enter into an argument with a customer, but I do believe that we should let him know that we have opinions of our own and that we are honest in such opinions. Everyone respects an honest opinion, although it may not agree with their own, any more than they do with one who agrees with every whim. Matter of Extending Credit. In the matter of extending credit, perhaps more failures in business are due to this policy than any other. No merchant has any right to extend credit to a customer unless he is very sure that such credit will be taken care of. It is an obligation he owes to himself as well as to his creditors, to be very careful to whom he ex- tends credit, yet it is almost impos- sible to do a mercantile business, es- pecially in our rural districts without extending some credit. I sometimes think that more depends on the col- lecting of accounts than on the ex- tending of credits. I am inclined to believe that there are but few that ask for credit (except regular dead beats, who have no credit) but what have good intentions and. expect to pay just as they agreed, but I believe with Franklin that creditors have better memories than debtors, and it is up to us as creditors to keep our debtors re- minded, lest they forget that they owe us. Handling Store Help. This has always been a serious problem to me. Commencing in the mercantile business as a clerk or help- er I saw the helper’s side and, when entering the mercantile business for myself and assuming the manager’s side, I believed that the help should be accorded the same treatment I had received. I was treated almost as one of the firm and had to assume some of the responsibility as a part of my work. I have found it hard to get help who would assume any of the responsibilities, but I still believe that help should assume some responsibil- ity as a part of their work, and that in so doing they are helping them- selves by improving in their work, as well as being a help to their employer. I do not feel that help should be used so they will feel that their pay check is the only incentive to work for, but that there is something of more importance than the pay check —the success of the business and that there should be a balance on the right side of the ledger. I do not think we should be too selfish with our help, but use them as our own flesh and blood, and if they will take more interest and assume more responsibility by taking a financial in- terest, then we should see that they have it. I do not believe in finding fault or complaining to help, but if I have any- February 16, 1921 Make money by selling Brown’s Beach Jacket Reg. U. S. Pat. Off. Warm as an overcoat. Costs less than a good sweater and gives far better service. Will not rip, ravel or tear and can be washed as often as desired without losing shape. Comes with or without Widely advertised. ASK YOUR JOBBER collar; and vest. or write BROWN’S BEACH JACKET COMPANY WORCESTER, MASSACHUSETTS Our salesmen will be on the road the latter part of this month with our complete and attractive line of Knit Goods. Please do not buy until you have made an inspection of our line. PERRY GLOVE & MITTEN CO. PERRY, MICH. February 16, 1921 thing to say to them, I would say it in a way that there could be no mis- understanding. There are many other details that come up from time to time in the mer- cantile business and which every suc cessful merchant must adopt some policy in regard thereto, and in my judgment, he who adopts the least complicated and easiest to apply policy, and the one who produces re- sults. will be the most successful. Of course, results are what we are after and what we must have. In preparing this I have taken the position of a small town merchant, as most of us belong to this class. As for the city merchant, I presume they have or should have their business systematized and certain fixed policies adopted which would be impracticable for the merchant dealing with the rural or small town trade. In closing, I would say, my policies are to manage your own business or see that it is managed. If you extend credits, be very care- ful in extending them and, above all, see that they are collected. Be courteous and pleasant to your customers and your help. Treat them as you would be treated. Be big enough to put yourself in their place but assure them that you are human, as well as they are, and that you are entitled to live as well as they. ——_2-2+<.__ Adding to Our Knowledge. The youthful Clarence was busy with his pencil. “What are you drawing?” his mother asked. “T am drawing a picture of God,” said Clarence. “But, Clarence, you mustn’t do that; nobody knows how God looks.” “Well,” returned Clarence, imper- turbably, “they will when I get this done.” SIX OUTBRALE FACTORIES CONCENT & Seeaeeedee hie canisters Steseas ine eee een areas cetacean aoe eee eened eceeeteancaatedaendalia MICHIGAN TRADESMAN Sherman Rogers, The Orator. This speaker will give two address- es at the Retail Grocers and General Merchants convention at Kalamazoo on Wednesday, Feb. 23, at 2:30 in the afternoon and again at 8 in the even- ing. a lumberjack Mr. Rogers says: “Having beer the should have been in school, [ haven’s during years | the education of an academic expert, but what I lack in grammatical ex- pression will be counterbalanced by punch.” The Philadelphia Chamber of Com- merce, in the columns of the Public Ledeer, says: Mr. Kogers, m a ATT ON ONE Lumberjack PIECE straight - from - the - shoulder startled speech, his hearers with his hot de- mand for co-operation.” em The Fire Fiend. Who am I? Listen! In cellars. closets, attics—every- where—I am conceived. Born of a touch, I become a tor- nado. Before my fury man is help- less. I cheer the heart of the shivering and destroy the millionaire in his home. In the United States each year I claim a sacrifice of 9,000 innocent lives. Without me the world would stop— never, in fact, could have been born. I turn the wheels of commerce. Each year upon my altar, careless- ness lays a quarter billion dollars of the fruits of man’s industry. He who controls Midas touch. When I stalk, behind me lies deso- lation. me will find the My breath gives life; yet in my em- brace all things die. [ am restless. My rule is absolute, and yet an abject subject am I I leap to do man’s slightest bidding. Without my aid he would be power- less. Men worship me, curse me, love me, yet they heed not. Who am I? I am man’s best friend est enemy. -and bitter- I am fire. —_»-—>—____ Men who work in salt mines should be able to preserve their reputations. GARMENTS GREATER Vv Pete mcd dente hake areata aeetaroneene tae aaa 25 Doing Business Without Money. More than nine-tenths of our busi- without the till- We effect our enormous ex- ness 1s done use ot money. changes of commodities and services principally with bank checks, and less than one dollar in every ten is a bank- note or “hard” money. In America this method has been developed much farther than in any other country. But even that is not enough to satisfy a Rochester firm, which proposes to with 800,- and a large working saff to what the college professors call restrict all its transactions QOU customers “deposit” currency. be paid by Employes are to check on a deposit slip, and even such petty items as one-cent postage stamps are to be met by an order on the bank to pay. Payroll robberies directly re- sponsible for this innovation, but there are sounder reasons back of it. are For it leaves money in the banks, where it belongs, except in emergencies, it en courages thrift, it educates a wider circle to the advantages of the check- ing system and it demonstrates afresh that worry modern business without efficient can such artificial counters as sun-dried brick or wam- along pum or shovel blades or silver dol- lars or Federal Reserve banknotes. It lengthens the forward stride. ———_2-2-——_—_—_ If there other reason for sticking to the work you have started, were no do it to keep people from calling you a quitter. a have ever met a real live will easily understand why the world prefers dead ones. you If satehelin ~w celebrity you NATURALLY HRESULT Buy Now is the time to buy playsuits. Playsuits Now Our prices are down to 1914 levels. turing impossibility to furnish you goods for spring business unless you order at once. have the largest and most complete line of playsuits made in America. will send you samples without obligation. 6 factories—MICHIGAN MOTOR GARMENT CO., GREENVILLE, MICH.—8 branches REG. US. PATENT OFFICE “The Economy Garment” It will be a manufac- We Our nearest branch Branches: New York, 377 Broadway. Chicago, 1016 Medinah Bldg. Cleveland, Kansas City, 410 Ridge Bldg. Milwaukee, Indianapolis, setts Ave. Des Moines, 601 Observatory Bidg. Reetag eels. Mass., 147 Dwight 222 Marion Bldg. 606 Mayer Bldg. 466 Massachu- OUTBRALL PLAYSUITS ARE AS WELL MADE, OF THESAME ' T Uru 6 oj Pata tate tet eae eee i ee ene ne ne bbbeietent a'35 DURABLE MATERIALS, AS OUTERALE WORK GARMENTS 26 Michigan Takes Back Seat For No Other State. Grandville, Feb. 15—Builded on a rock the foundations of our common- wealth are laid deep and wide. What- ever storms may blow, whether of a social, physical or political nature, the State founded by hardy sons of New York and New England is bound to weather the gale and come up smiling every time. Although new so far as its admis- sion into the Union is concerned, Michigan is one of the oldest states The first settlement made at Sault Ste. Marie several centuries ago marks the footprints of the white settler as early as many of those farther Eastward. Pontiac’s conspiracy to wipe the white race from off the map of our beloved peninsular State was one of the first incidents of the early settle- ment of the State. From that hour to the present time this State has made wonderful progress in everything that goes to make history and enlightened progress. Michigan, my Michigan, takes no back seat for any other of the forty- eight composing the American Union. The peer of any, the superior of most, she sits between her lakes the won- derful impersonator of the amazing progress made by the United States since the wresting of the thirteen col- onies from the mother country in the eighteenth century. {f you seek a beautiful peninsula you will find it here. In September, 1641, the first whites visited Sault Ste. Marie and were cor- dially received by the Chippewa In- dians who occupied ground adjacent to the St. Mary’s river and rapids. This rapids was a great fishing ground even at that early date. The vast pine: forests of Michigan formed a source of wealth second only to the copper and iron mines of the Lake Superior country. From the farthest North to the Indiana line at the South the State is rich in every- thing that goes to make the greatness of an empire. Michigan is fully ca- pable of living within itself and could stand alone should the time of such test and trial ever come. The State has flourished under three different flags. First, the fleur-de-lis of France; next the cross of St. George of England; lastly the stars and stripes of the United States. In- dications are that the flag of the Great Republic. will continue to wave while time and tide flow on in endless rythm into endless futurity. The early Indian wars tried the early settlers. The war for the Union, the Spanish war and the kaiser’s war make up a round of rugged adven- tures endured with the fortitude of true patriotism. There was no question as ‘to the stand Michigan would take when the South fired on the flag at Fort Sump- ter in the spring of 1861. The State sprang to arms before the sound of Sumpter’s guns died in the distance. Colonel Pelton sped through the North woods seeking volunteers for the making of a single regiment. Three times the number needed offer- ed their services and were taken into Government service some time later when it became evident that the as- sault on the Union of the States was to be no holiday affair. The men of Michigan have reason to be proud of her sons who sprang to arms in defense of the old flag. One out of every seven of the population entered the Union army and attested their patriotism on hundreds of san- guinary battle fields. During that long struggle to keep the Union together and Old Glory in the sky, the men from Michigan won an enviable reputation on every field from the Ohio River to the Gulf. The fact that “Michigan is on guard tonight” was sufficient assurance to the weary soldiers that the enemy would not surprise the camp under cover of darkness, and from the first 3ull Run battle to the fall of the Con- federacy at Appomatox, four years from the initial skirmish of the war, MICHIGAN TRADESMAN the men of Michigan filled every posi- tion they were called upon to occupy with honor and credit to the State. Many brave men, men of promin- ence in the State, found surcease from the trials and tribulations .of this world under the sod of the Sunny South. The Ferry family suffered among others. Major Noah Ferry’s body was brought back to his Grand Haven home in the early part of the war. The bones of some of Michigan’s unknown dead lie buried at Arling- ton, while many others fill graves in Virginia, the Carolinas and further West. These unknowns were every whit as brave, as true, as loyal sons of the State as were those who died and won fame through recognition of their valor by the State and Nation. The resting place of many Michi- gan boys who were known has never been found. The writer calls to mind one young man who went from a pine- woods mill to join the hosts led by Pap Thomas, who never came back, nor was his body ever found by friends. He fell at Chickamauga. Doubtless his body lies buried there, unidentified and never to be known again by his friends of this world. Another went from the North woods, gallant as they make them, filled with patriotic devotion to the flag. After a great battle his name was among the “missing in action.” Nothing more was learned of how he fell and where he lies buried. Still another, a doctor from the new coun- try of Western Michigan, gave his life for the Union, and his bones long ago bleached in an unknown crave, another of the heroes “missing in ac- tion.” Michigan has reason to be proud of her war heroes. The Spanish war drew many into the field to serve un- der the starry flag for home and coun- try. Following this, coming down to later times, the kaiser’s war drew many gallant sons into action in de- fense of our common country. Are we proud of them, these boys who crossed the brine to lick the German monster? Proud indeed are we, old as well as young, women as well as men, that the State of Michigan has never lain down on a job where duty pointed the way. Her sons and daughters have nothing to apologize for in all the history of the grand old Wolverine State, and it becomes the proud pleasure of her people to stand firm before the world as exemplars of that patriotism which has been the wonder of the nations. There is no other of the forty-eight states in the Union that has a superior record, and when it comes to climate we defy them all to produce anything in that line that can beat this winter of 1920-21. We have hundreds of sparkling inland lakes, the paradise of fishermen who come here to en- joy themselves from the uttermost parts of the Union. Our iron and copper mines are the envy of sister states, while our fertile soil below the Straits is as available for agricultural purposes as are the best lands of Illinois and Kansas. We do not need to brag. We have only to point to our numerous advan- tages to prove to the world the su- perior conditions existing in Michigan for rich and poor alike. The inland seas surrounding our State on three sides furnish excellent harbors for the use of a merchant marine that is some day to rival Liverpool and New York Within the next decade ocean ships will ride in the harbors of Muskegon, Manistee and other ports on Lake Michigan, while the Eastern shore will see these same ships going in and out of equally good harbors, made pos- sible by the ship canal which is to be in the no distant future. No other State in the latitude of Michigan has such a salubrious cli- mate, and we are fast chaining the at- tention of not only other states but foreign nations to the predominating excellencies of our territory for the making of homes and the engaging in business of a profitable and pleasing nature. Michigan, my Michigan. Let every citizen stand with un- covered head while we sing our grate- ful praises to the finest, most popular place for business or residence with- in the confines of the American Union. d Timer. —_~+-+—____ Hints on Window Display. Written for the Tradesman. Don’t let your windows lie idle for even a minute. In most communities many people are outdoors always. Make a good impression on them with an attractive display. Don’t make your windows. too “fussy.” Backgrounds should be very plain, and not filled up with cheese cloth or signs which have no relation to the products shown. Don’t scatter the things you put in the window. Display them in groups. Keep your windows light, the frames well painted, and above all, clean. A merchant in Indiana has a set of window signs arranged that he claims do him a world of good. Here they are: “Do you know any good reason for trading elsewhere? If so, tell us.” “No sale is a sale here unless you are satisfied.” “Your money’s money back.” “We aim to please. true?” “You are our guest.” worth or your Is our aim “Thank you, call again.” Findings in many stores may be made a profitable window display. As an instance, in the store of a well known dealer, the result of displaying Ws February 16, 1921 shoe trees, the sales of these useful articles increased from $6 to $36 per day. It is, of course, impossible to cata- logue all the articles that might be suggested. Merchants thoroughly posted on merchandise will themselves know what finding to push. Where practicable, in order that results may be seen clearly, it may be advisable to concentrate on some particular ar- ticle, as in the case of the shoe trees. If you have “specials,” or new products with which your customers are unfamiliar, put them in the win- dows with a sign telling about them and quote prices. Make yours the best windows in your neighborhood. The windows are index to the store. Attractively trim- med windows show that you are alert to please your customers and indi- cate progressiveness. —_. 2 Cutting off all profits to develop a big volume of business is not going to put money where you would most like to have it, in your pocket. We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misess and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Ialand St. Grand Rapids, Mich. Ne Buy Your Merchandise in Grand Rapids ILIA We have good shipping facilities—and each wholesaler is direct- ing every possible effort to its development. That these efforts = have met with success, is shown by the steady increase of business = in this market. = When in Grand Rapids—don’t fail to pay us a visit as our spring = line of merchandise is now on display. = e e s e e : = | Quality Merchandise—Right Prices—Prompt Service B Paul Steketee & Sons = WHOLESALE DRY GOODS GRAND RAPID6, MICH. zi period you will surely and try right. Daniel T, If you will avail yourself of the opportunities we are presenting for your special benefit at this crucial Stir up the animals You can make business good if you will try— atton & Company GRAND RAPIDS 59-63 Market Ave. North The Men’s Furnishing Goods House of Michigan ; i : ; ; i ' ; February 16, 1921 So Busy She Never Accomplishes Anything. Written for the Tradesman. Perish the thought that I should claim actual acquaintance with such a person or with anybody who even slightly knows her! But for the pur- pose of what I want to say I ask you to imagine a woman who is so ter- ribly busy that she never accomplishes anything; never has a moment’s time to spare; is always rushing hither and yon, and wastes time as if she had eternity to draw upon. She is so much consumed. with pressing duties—most of them put off from the earlier hours in the day, when they ought to have been done and could have been done easily— that she does not get to bed until all hours of the night. Then she reads herself to sleep and often sleeps all night with the light shining in her face. Then, of course, she is so sleepy and tired that she cannot get up until late, and the best hours of the day are gone before she has finished her breakfast. The particular woman whom | am trying to get you to imagine lives in a fair-sized apartment and has one maid, which means that she does some of the household work herself. She says she likes to do it because it gives her needed exercise. She means that. This work would not consume very much time if it were sensibly done. In fact, it spreads out nearly always over the whole morning —or what is left of the morning after she gets up and about. Sometimes it extends into the afternoon; not infre- quently it doesn’t get done at all. I had an opportunity—oh, dear me, no; this is an imaginary person; | must not say I ever had an oppor- tunity—to see her in action. Let us just imagine: That she got up late yesterday morning as usual. She had to have breakfast, of course. She had an important shopping expedition to make before noon, and several en- gagements planned for the afternoon. Did she have any real plan for the day? No, indeed; she merely had a vague idea that she was going to be “very busy; so busy that I don’t know which way to turn.” She started at breakfast to read the two newspapers that she gets every morning. She got absorbed in them. At 11:30 she was still reading—every line, every bit of gossip. And one of the bits of gossip took her to the telephone, where she talked and talked and talked. Suddenly it was noon; she had not started out on her shopping expedition—that , must go over until afternoon, or to-morrow. And not one bit of her household work was done when she left the house at 2 o’clock. What she did in the afternoon was done in the same fashion—no sense of passing time, no programme of any kind, just like a person who spends money without counting cost, as if the United States Treasury and the Bank of England were available. Night came with only a little of the day’s work done, many things post- poned, a sense of confusion and futil- ity, and tired out, mentally and phy- sically. To-day, as I write this imag- inary description, the woman | have in mind is again getting up late, me- MICHIGAN TRADESMAN wildered in mind as to what she is going to do, a lot of yesterday’s work hanging over, and I haven’t a doubt she is buried in her newspaper or, quite as likely, in some novel that some one told her about and that she bought and read half the night. She belongs to a dozen organiza- tions devoted to purposes useful and otherwise, but she is “too busy” to do anything practical in any of them. She never does anything thoroughly but skips from interest to interest, like a brilliant butterfly, flitting and sipping from flower to flower. This sort of thing has wasted the powers of an exceptionally fine mind and half a lifetime of hours and days of perfectly good time which other women have coined into wisdom and achievement. And all for lack of the power of reasonable concentration, planning, and co-ordination under the kind of self-control that makes all the difference between usefulness and futility—between the sense of poise and that general bewilderment of lite that marks so many women. Arnold Bennett, in his suggestive and inspiring “How to Live on Twen- remedy for the grown person. I com ty-four Hours a Day,” presents the mend his book to my readers. The trouble is that it is very difficult for persons who have these bad habits of wasting time and energy in purpose- less, undirected puttering to mend their ways. To adopt a definite scheme of life calls for just the kind of seli-directing power that the treat- ment is supposed to create. Never- theless, you can do it if you really want to. But you can teach it to a child, and it is never too soon to begin—to lead the child to do one thing at a time, attend to it faithfully, and finish it before turning to something else. You must not require too much. A little child can concentrate for only a few minutes; the time increases as the child grows older. You can teach him to complete what he is doing and pick up and put away the things he has been using before he begins with something else. You can teach him quite early to plan a little ahead his work and his play and stick to his plan. You can see that when he starts to do something or go somewhere he must do it, go there, without stopping to waste time on the way. Some children seem to have natural- ly a tendency to concentrate, to sus- tain interest. There are children who need to be diverted from a thing lest they become too much absorbed. But they are relatively few. Orderliness and plan and reasonable purpose are things that we learn, or do not learn, in childhood; by teaching, and much more by example. Prudence Bradish. [Copyrighted 1921.] —_——_.>->__—_- Trying to Equalize. “Does your wife believe women and men have equal rights?” “She claims to, but there are none of her rights she is willing to give up in the interest of equalization.” —_—_». > You can spread the reputation of your store by advertising about it, but the reputation itself has to be made by the treatment of customers right in the store. 27 Profit or Lossr ene meee In buying merchandise, if you get a quo- tation from us equal to one from a firm a longer distance from you, do you figure that our price is lower, because we have absorbed practically all of the cost of transportation? If you buy from us your delivery charges are very small and if you buy from a distance they are large. On heavier merchandise particularly, have you watched to see how much your freight charges are? If you have not, you will find that many lines which you think pay you a profit, do not, because the freight takes a good part of your mark-up and after you have paid expenses you have nothing left for net profit. THIS IS THE TIME ABOVE ALL OTHERS WHEN YOU SHOULD RELY ON US AS YOUR “STORE-HOUSE.” BY BUYING FROM US IN SMALL AMOUNTS AND OFTEN YOU CAN GREATLY IN- CREASE YOUR TURN-OVER AND PROFIT. WATCH YOUR DELIVERY CHARGES! Have you received our February “Broad- side’’ with market letter and other informa- tion and low quotations on merchandise which you need now? If you have not received a copy of it, which every merchant should have, we will be glad to send you one upon request. Business is gradually improving and you cannot afford to miss having this valuable in- formation, especially at this time. GRAND RAPIDS DRY GOODS CO. Grand Rapids, Mich. Exclusively Wholesale No Retail Connections MICHIGAN see RENE ANTAL EAE LALLA AER TRADESMAN February 16, 1921 me 2 fw = a = = \ ONS: A = a> ith NZ ee rset yy ae wha an” 4 Michigan Poultry, Butter and Egg Asso- ciation. President—J. W. Lyons, Jackson. Vice-President—Patrick Hurley, troit. Secretary and Treasurer—Dr. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson Detroit; H. L. Williams, Howell; C. J. Chandler, Detroit. De- Right Way To Ship Eggs To Go By Express. The American Railway Express Co. has folder entitled “The Right Way to Ship Eggs.” It con- tains good advice and some informa- tion in regard to the five per cent. ex- emption in settling claims for break- age that appears to be not generally We quote a part of the instructions as follows: Shipper’s Safety Rules. Don’t expose eggs to excessive cold issued a understood. or to heat. Store them in a cool well ventilated room. Don’t hold eggs too long before shipping. This causes excessive shrinkage. Don’t wash eggs for shipment. It removes Nature’s protection, causing rapid decay. Use good secure egg cases. Don’t use second-hand cases unless well reinforced. Flat strap iron is best as it does not interfere with proper stowing of cases in cars, etc. Don’t use second-hand fillers. Don’t ship extra large eggs with regular sizes. The standard filler is only 2% inches high. Eggs longer than 2%4 inches are almost certain to be broken. Don’t mix duck eggs and hen eggs in same case. Keep for local use the irregular or imperfect eggs. Don’t fail to place a good level cushion of excelsior or some other such material, on the top, and bottom of such case. Don’t fail to nail the lids down firmly—an extra nail or two may save the loss of a dozen eggs. About Marking. Remove or cancel all old marks on cases. Put shipper’s name and address and consignee’s name and address on each end of each case you ship. This will insure quick returns. Mark with stencil, good substantial tags, or heavy address card, firmly tacked down. If labels are used paste them down securely. Mark the cases to denote the num- ber of dozen therein. Express Classification Rules. “Standard egg cases-or carriers (sometimes termed ‘gift’ cases) must be made of hard wood of not less than the following dimensions: - “Sides, top and bottom, three-six- teenths of an inch in thickness; ends and center partitions, seven-sixteenths of an inch in thickness; and end cleats one and one-half by seven-sixteenths of an inch in thickness. (The freight classification calls for end cleats one and one-quarter by seven-sixteenths of an inch.) “Second-hand ‘standard’ or ‘gift’ cases or carriers (cases or Carriers which have already been used in transportation of eggs, and re-used) must be strapped with iron, wire or wooden straps on the sides and bot- tom at each end. “Eggs packed in orange, lemon, shoe or other miscellaneous boxes or in ‘standard’ cases or carriers which are too frail to stand transportation will not be accepted. “All trays and dividing boards must be of hard calendar strawboard, weighing not less than three pounds to the set, and of sufficient size to fill the compartments to prevent shifting. (The freight classification requires trays and flats weighing 3% Ibs. to the set and the Review thinks these heavier fillers should be used in all shipments, freight or express, regard- less of the above specification.) The bottom dividing boards must be placed next to the eggs and on top of a cushion of excelsior, cork shav- ings, cut straw or corrugated straw- board cushion; the top. dividing board to be placed next to the eggs, and covered with sufficient excelsior, cork shavings, cut straw or corugated cushion to hold the contents firmly in place. “Eggs in pulpboard cushion carton fillers packed in standard eggs cases will be accepted for shipment at same rates and estimated weight as when packed with ordinary fillers. “Cases or carriers, whether new or second-hand, containing second-hand fillers, will not be accepted, except that pulpboard moulded fillers may be used as often as same are in proper condition.” Reduction on Claims for Damaged Eggs. Shippers of eggs shall be required to describe on uniform express re- ceipt the character of the shipment, whether current receipts, rehandled current receipts, re-handled and re- packed eggs or storage packed eggs. Shipments consisting of re-handled and repacked eggs or storage packed eggs must be so marked by the ship- per on the cases, and if not so marked will be treated as current receipts. Re-handled and re-packed eggs con- sist of eggs re-handled and re-packed in new standard cases with new flats, fillers and cushions in accordance with classification requirements. In accordance with shipments of eggs, except storage packed and re- handled and re-packed eggs, if not more than 5 per cent. are damaged no claim will be allowed. Where the Branches: AP OUMNMY rw m1 WE ARE iii EXCLUSIVE } DISTRIBUTORS ; FOR ’ “Dinner Bell” ALWAYS FRESH AND SWEET M. Piowaty & Sons of Michigan MAIN OFFICE, GRAND RAPIDS, MICH. Muskegon, Lansing, Bay City, Saginaw, Jackson, Battle Creek, Kalamazoo, Benton Harbor, Mich.; South Bend, Ind. OUR NEAREST BRANCH WILL SERVE YOU GOLD COIN FLOUR PURE WHOLESOME Milled from the Best Spring Wheat KENT STORAGE CO., Distributors GRAND RAPIDS, MICHIGAN SEND US ORDERS Pleasant St. and Railroads Both Phones [217 FIELD WILL HAVE QUICK ATTENTION SEEDS Moseley Brothers, GRAND RapiDs, MICH. MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan Stock Purity Nut Recommend It To Your Customers Every pound of Purity Nut is Guaranteed to Satisfy PURITY NUT MARGARINE The Purest Spread for Bread Packed 10 and 30 Ib. cases 1 lb. cartons M. J. DARK & SONS Sole Distributors in Western Michigan With a full line of all Seasonable Fruits and Vegetables Grand Rapids, Mich. 8) weet enema aterm February 16, 1921 damage exceeds 5 per cent., claims shall be allowed for all damage if in- vestigation develops carrier’s liability. The case shall be used as the unit provided the information is furnished by the claimant o the damage in each case. Shippers will notice that in express shipments as well as in freight ship- ments, the 5 per cent., deduction in considering claims for breakage, can be avoided only by packing or re- packing sound eggs only, in new cases strictly according to specifications, and describing the fact of such on the uniform express receipt, as “storage packed” or re-handled and re-packed.” —_—_>-- > Cost of Making Cheese. About thirty members of the Mani- towoc and Sheboygan County Locals of the Wisconsin Dairy Protective Association met at Manitowoc on De- cember second to confer with Mr. C. N. Wilson of the Division of Markets regarding a proposed uniform state- ment to be used by cheese factories and a uniform set of records for cost accounting. It is well known that the cheese- makers of the State are having a hard time making ends meet at the present price for making cheese and the high cost of supplies entering into the manufacture of cheese. Mr. Wilson presented some very interesting forms by the use of which a maker could tell with accuracy, the exact cost of supplies used in mak- ing a pound of cheese and it is evi- dent that this information is funda- mental in presenting any plea to the patrons of a factory for a_ greater price than is now being paid. The cost of supplies to manufacture one hundred pounds of Daisy cheese in the average factory receiving, say a million pounds of milk yearly, is estimated, without labor cost, as fol- lows: Boxes) Goo eee $1.10 Bandages Ge 18 Renner 0000 5 COG 01 Sate 05 Scaleboards (200) 20 .03 Acid, wash powder, brooms, brushes, ef60 802 ob 05 Buel (coal @ $16) 222-0 85 Depreciation and repair -__----- 25 (ases cee .07 Interest on investment —._-_-___ 35 $3.09 $ As few makers at the present time are receiving as much as $3 for mak- ing, their remuneration for labor performed, managerial ability and financial risks are easily seen to be missing. This is a bad state of affairs for the industry as it is driving the ex- perienced makers out of the business. The meeting was productive of much good and a resolution was passed that the Division of Markets be requested to proceed with the work of getting out the necessary forms for the uniform statements and ac- ane eeaeianaa eet tsa ce Rae eh econo MICHIGAN TRADESMAN counting and a resolution was also adopted thanking Mr. Wilson for his presentation of the matter. Those present had lunch together at which Mr. Otto A. Kielsmeier acted as master of ceremonies. Judge Schmidt and District Attorney Brady were the principal speakers. W. Pauly, H. M. Scott and J. G. Moore, State Secretary, also spoke. The meeting lasted until late in the afternoon and everyone present felt that a forward step had been taken in solving the vexatious problem of the cost of making —Sheboygan News. —_» +. —____ Pumpkin Flour New Product. The use of the dehydrators by the growers and packers of the San Joa- quin valley in California, to save all of the prune crop, will lead to new sources of income for farmers of the valley, experts thought, after looking over samples of peas, onions, pump- kin flour, carrots, tomatoes, string beans, turnips, wine grapes, peaches, pears, apples, parsley, etc., turned out. By the side of these samples were samples of dehydrated fruit and vegetables restored to their original size by the simple process of soaking them in water. Pumpkin flour was one of the new products and is made by milling de- hydrated pumpkin. The result is a powdery pumpkin substance guaran- teed to make delicious pies. A huge advertising campaign has been launch- ed in the East to sell this powdered pumpkin and orders are coming into the makers from the East faster than they can be filled. This ensures a good market for pumpkins in Cali- fornia, which may be grown as an extra crop by orchardists. —_—_++._____ Use of Dehydrated Vegetables. Recently lines of Victoria (Austra- lia) canned and dehydrated vegeta- bles have attained prominence on the American market, as well as abroad, where they have for some time met with success. The assortments include carrots, parsnips, turnips, onions, po- tatoes and a mixture of the root vege- tables for soups They are put up in four and eight ounce containers, and, particularly in the case of the soup vegetables, are meeting with a keen demand. Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Grand a tee © EGGS AND a as ais Heouice WO Sot 3. 29 WE ARE HEADQUARTERS WHOLESALE Fruits and Vegetables Prompt Service Right Prices Courteous Treatment Vinkemulder Company GRAND RAPIDS :: MICHIGAN The many uses of Domino Syrup make it in continued demand. Its mellow amber color and delicate cane taste make it a welcome guest on any table.. And its rare, rich flavor—just a smack of sweet cane—make it unequalled for cooking and preparing desserts of dis- tinctive delicacy. Give Domino Syrup a prominent place in your window and on your counter. Suggest its many uses to your customers. Sold in clean, convenient cans for quick, economical sales. AEE EE, a ee er es American Sugar Refining Company ** Sweeten it with Domino’’ Granulated, Tablet, Powdered, Confectioners, Brown, Golden Syrup. ate tenant ant Senn Sean You Make Satisfied Customers Watson-HigginsMlg.Co. GRAND RAPIDS. MICH. Merchant Millers when you sell ~ SUNSHINE” andy Hct FLOUR Products sold by BLEYDED FOR FAMILY USE Merchants THE QUALITY IS STANDARD AND THE PRICE REASONABLE Brand Recommended e , by Merchants Genuine Buckwheat Flour ‘ Graham and Corn Meal * NewPerfection Fiour S J. F. Eesley Milling Co Packed In SAXOLIN Paper-lined The Siashine ie Cotton, Sanitary Sacks PLAINWELL, MICHIGAN 30 MICHIGAN TRADESMAN Sea ERS February 16, 1921 Soil, Climatic and Moisture Require- ments For Avocado. El Cajon, Calif., Feb. 8—While the avocado seems to thrive in a wide va- riety of soil conditions, it does not always bear well and it may be pre- sumed that the tree is somewhat fas- tidious in its taste for soil, as well as its well-known preference for climatic and moisture requirements. I have seen a six year old five acre orchard, in which 300 of the 400 trees it contained had produced at least one fruit. This planting was located well up in the hills, on heavy clay soil, rich in humus, not unlike the soil of Central Texas or Iowa. Every tree on this San Diego county ranch looked the picture of health and vigor. It contained trees of up-to-date, best varieties of both Mexican and Guate- malan types. Within a mile of it is a ten year old thirty-two tree orchard located at same elevation, but on soil loose and stony, with a hardpan subsoil, which has produced practically no fruits. Its owner told me he had never “sold a dollar’s worth” in the eight years he had owned it. Yet he was the crack lemon producer of that district. All his trees were of varieties popular and approved at the time of planting. They were not injured by the freeze of 1913. Another ten year old ten tree plant- ing, located near the above, but on a deep gravelly soil, well watered and drained and at a higher elevation (550 feet), has never produced a single fruit! Yet the trees are thrifty and of good size. No frost has injured these trees. My orchard, planted in 1910, 1911 and 1912, is located on a light, deep sandy loam, at an elevation of about 700 feet, on a hillside with good drain- age and free of clay or gravel. It has 152 trees of the Mexican, thin skinned types. About one-third are seedlings. The remainder are budded to over fifteen named varieties. All these trees have bloomed abundantly for the past three years and are now loaded with bloom. All the budded varieties have produced samples of their fruit, but not more than one-third the whole orchard has fruited at all. Four or five varieties have born twenty-five to fifty fruits each, some every year, and some every other. Among these are three which have been identified as the Ganter White and the Chappelo. One tree, the largest, last year had over 100 marketable fruits; this year a dozen or less. This variety remains unidentified. It is pear shaped, aver- ages 8 ounces, has a loose, one and one-half ounce conical seed, pleasing purple skin, thin as an apple, and a rich yellowish flesh. The tree is a rapid grower, vigorous and _ tall (twenty-five feet). All this orchard is thrifty and it is said was not injured by the 1913 freeze, which set lemons, a few feet lower down, back for three years. Temperature is said to have gone below 20F. on the basin floor. From my _ personal observations, which in California have been con- fined to only a small part of San Diego county, I would select a light, loose, deep, well drained soil, heavily charged with humus and organic mat- ter, if possible, located at the highest posible frostless altitude, well water- ed and easily irrigated. This sort of soil and location seems to more near- ly fit that of the native home of the Avocado, and is to be found in South- ern California, where the trees thrive, and the frost hazard is the minimum. Even if only a small percentage of the trees fruit prolifically or with profit, it should be better than a scrubby fruitless orchard. In any event a prospector buyer should take no chances on soil condi- tions, topographical location or cli- matic records. The County Farm Ad- visor can advise him as to soil and its requirements. He can be his own judge as to the topography, and the weather bureau has the climatic rec- ords. No one can tell, at the pres- ent, what varieties are most likely to be both popular and prolific, when the trees come into bearing ten years hence. But it is best to procure, if possible an orchard of tested varieties. At present the Avocado Association has placed its hall mark on but five varieties, all California bred, .as fol- lows: : Fuerta, Pubela, Spinks, Dickinson, Sharpless. These varieties, produce ‘from Au- gust to June, and have no defects to handicap them commercially. There are no records of any suc- cessful attempts at growing avocados in the Coachella or Imperial Valleys in the open, where the temperatures reach from 110 to 120 degrees, with little humidity. Whether the failures have been due to extreme heat or the lack of humidity, or both, has not been determined. It may be the com- bination, as avocados have grown thriftily in the San Joaquin and Sac- ramento Valleys, where the tempera- tures frequently reach 110 to 115 de- grees for long periods. The hot winds of June 14-17, 1917, did more damage to avocados in the valleys of San Diego county than frost has ever done. Few orchards escaped injury and, as is well known, the citrus crop of California was almost a total fail- ure. The amount of cold an avocado will stand depends upon (1) the type and variety of tree, (2) the degree of dor- mancy, (3) the degrees of frost and length of time frost lasts, (4) the kind of weather following the cold spell. It is generally conceded by all growers that Mexican thin skinned varieties are hardiest and will stand, with little or no injury to trees, tem- peratures down to 24F degrees, and if dormant no injury at all, but the effect these low temperatures may have on fruiting or production § in quantity is still problematical, espec- ially if they are in active growth and blooming at the time. Nearly all Guatemalan and Florida varieties will show damage at 28 degrees and tem- peratures below that, afe fatal to foli- age and almost so to limbs. All West Indian types are tender, some as much so as a tomato. Mexi- can varieties have in some sections of the State stood, apparently uninjured, the freezes of 1916-1917 and two va- . rieties, the Knowls and San Sebastian, stood 21F. It has been demonstrated that Mexican types are, in general, 5 degrees hardier than the Guatemalan types and are safe, so far as frost is concerned, to plant in any locality where oranges thrive. Guatemalan types, California bred, would seem safe where lemons are. The Florida and West Indian va- rieties are entirely too tender for Southern California’s climate, except, perhaps in rarely found protected dis- tricts. The winter of 1913, and the winters of 1916 and 1917 were severe tests for the sub-tropical fruits of California. All orange and lemon groves suffered severely. Avocado groves did not es- cape entirely, but it was demonstrated thoroughly about what varieties and types could be depended on to with- stand California’s extremes in both heat oe cold, for the summer of 1917 the hot winds for three days in June, scorched to a standstill the lemon and orange trees. It was demonstrated that the Harman, Northrup, Fowler, San Sebastian, Knowles and some others, all of Mexican origin and Cal- ifornia bred, were, if anything, more hardy than oranges. Florida is plant- ing Mexican varieties in hopes of be- ing able to get further North and be- yond present limits of suitable land and climate. The Guatemalan type have some va- rieties that are ;nearly or quite as hardy as the Mexicans. The Puebla, a true Central American, and the Fuerta, until recently classed as a Guatemalan, but now pronounced a true Mexican, thick skinned, have stood with no injury 26 degree weath- er. The Spinks and Blakeman are al- so of the hardier Guatemalan family. The Lyon, Taft, Sharpless and Dickinson are more tender, The fruit of all avocados, which have a high oil content, are not so readily injured by frost as citrus fruits. A dormant evergreen tree is not in active growing condition. Its leaves of previous growth are fully matured and hardened up to withstand the dor- mant period, and no tender buds are pushing forth; therefore the tree is not nearly so susceptible to frost as when in active growth. Avocado trees should be induced to become dormant in fall before blooming by witholding water, thus giving them a chance to rest before becoming ac- tive for another season. This is the advice of some authorities, but I would like to know what would hap- pen to trees that fruit eighteen to twenty-four months after blooming. I do not believe a definite rule for water supply can be laid down. If draininge is rapid, more frequent ap- plication would seem more necessary, than on heavy soils which retain mois- ture longer. Most authorities agree that avocados will absorb more mois- ture than lemons, especially when young. One should be able to judge by the use of a four or five foot soil auger just when to give or withold water. Some one has said, “Full bearing citrus orchards along the coast, on retentative soils, should be provided with about one and one- quarter miners inches to each ten acres, while the same trees in the hot interior valleys and especially on gravelly soils should have not less than three miner’s inches to ten acres. A miner’s inch, as measured by flumes of this valley, is all the water that will flow through a one inch square hole under a four inch water pressure. It is reduced to cubic feet and the charge is 5c per hundred cubic feet. A one inch flume right, wide open at the head gate, run day and night will consume ap- proximately 53,000 cubic feet in 31 days or about $26-worth of water. Three miner’s inches, in this valley, would therefore cost over $75 per month for six months and about halt COLEMAN (rand) Terpeneless. LEMON and Pure High Grade VANILLA EXTRACTS Made only by FOOTE & JENKS Jackson, Mich. Maid _ because THREE VARIETIES: Sun-Maid Seeded (seeds removed) Sun-Maid Seedless (grown without seeds) Sun-Maid Clusters (on the stem) Grocers Who Profit Look for Turnover in Raisins Sun-Maid Raisins are and in daily demand. Wise grocers sell Sun- its turnover is fast, sure, and its profits alive! Order Sun-Maid from your jobber.’ California Associated Raisin Co. Membership 10,000 Growers Fresno, California nationally advertised its sales . is j aoe SEE EES d DW The Best Flour iy that ever came out of Kansas W. S. Canfield Flour Co. WHOLESALE DISTRIBUTORS 205 Godfrey Building GRAND RAPIDS, MICH. February 16, 1921 as much for the other three irrigating months, with a “domestic use” charge of $2.50 a month for the non-irrigating months. My orchard of ten acres citrus and two acres of avocados con- sumed two miner’s inches, it was es- timated that we would have to pump 83 gallons per minute, night and day, to get an equal amount. Can a grow- er long stand such drain on his or- chard income as $7.50 per acre per month from even avocado returns? J. Elmer Pratt. —__—_» 2... You Cannot Afford to Miss Kalama- zoo Meeting. Cadillac, Feb. 15—Co-operation is the fundamental principle of success in all things. Distributors of merchandise at re- tail seem to need the help each can give the other in order that a spirit of friendship may grow up which greatly helps to sweeten the little difficulties that are sure to arise in every busi- ness. Each retail grocer, meat dealer and general merchant who reads_ these lines should take an active part in im- proving conditions in order that each may secure sufficient revenue from ef- forts that not only require manual labor, but also require mental energy and financial investment. Your business, perhaps, has- been established for years. You have helped develop the town or commun- ity of which you are a resident. You own your store and house, have an interest in the factories, Y. M. C. A., Vv oW ©! A. chuech, hospital and take an active part in all the charit- able and public benefactions in your county. Then if you are doing all these things you are an important fac- tor in the life of your city and you should have a big voice in deciding the industries that are desirable helps to yourself and family. Mail order houses, chain stores, peddler’s wag- ons, commissary clubs and other or- ganizations are not doing their share toward the support of the various in- stitutions enumerated, but seek to gain rather a selfish profit, all of the net portion of which goes to some other locality and although it is said that there is no help for these condi- tions, yet there has always come a ways and means of meeting every dif- ficulty that mav arise. The food dealer of to-day is meet- ing with very decided efforts on the part of some individuals to force him to take lesser profits than you are now receiving and these acts only serve to show why you who read this article should not place it to one side until you have asked and answered for yourself this question, “Am I able to meet these conditions successfully alone or can I meet them better if some of the other merchants in the same line help me?” Do not excuse yourself by saying “the other fellow can’t help me.” Then, if you believe you need the help, do your part. If you do not know how, talk it over with some of the other merchants and a solution will al- ways come if the effort is made. At Kalamazoo Feb. 22, 23 and 24, grocers, meat dealers and general mer- chants from all parts of the State will gather in annual convention, where they can sit in, one with the other, for the purpose of formulat- ing plans whereby they may meet the changing business conditions and, while the expense will be a few dol- lars, the collection of one poor ac- count or the gross profit on one day's sales will pay all the expense you will be to. We hope to see you with those who have already written to say they have never attended, but they are go- ing to this time. Our interests are mutual and we can make them so much _ better through co-operation that we hope you will take advantage of the oppor- tunity to come to the convention where addresses will be made on the following subjects: Organization and Management — Jacob Kindleberger, Kalamazoo. Fire Insurance—George Bode, Fre- mont. cee ee eae ee ae a Rok een MICHIGAN TRADESMAN 31 Let’s Get Together—Sherman Rog- ers, New York City. _ Why. Michigan Canned Goods Are Safe Goods to Buy—W. R. Roach, Grand Rapids. Modern Salesmanship—W. A. Both- well, Toronto, Canada. Quit Passing the Buck—Sherman Rogers, New York City. Retailing Problems—John A. Ulmer Toledo, Ohio. The suggested tax on gross sales, the State Constabulary Commissary Stores, chain stores, buyitig clubs and many other subjects will be consider- ed and possible solutions found. J. M. Bothwell, Sec’y. —_——___-- > ___ Items From the Cloverland of Mich- igan. Sault Ste. Marie, Feb. 14—The Home Restaurant, at 121 Portage avenue, West, changed hands _ last week. Mrs. Mary Burnell sold the entire place, including fixtures, to Robert Anderson, of this city, who will remodel the place and _ install many new fixtures in the near future. He has engaged Frank Moore, the well-known chef from the copper country, for the culinary department. This is one of the best restaurant lo- cations in the city and should be a profitable investment. All things that are supposed to come to him who waits are “subject to change in price without notice.” Harry Wyman, the well-known soap salesman, is calling on the trade this week and from the orders he booked it is clear that the Soo is going to have a general clean-up in the near future. The report that was spread broad- cast last week about a large aerial booze distribution from Canada must have originated from a_ real pipe dream, as the natives here have seen nothing of an aeroplane since last fall, and those who are on the inside claim that there is no need for aerial transportation, as there are enough land and water connections to keep the officers busy on this border. According to the advice given by one of our traveling salesmen who resides in Wisconsin, it would be well to pass up the booze. He happened to be the “fortunate” purchaser of a bottle with a fancy label which cost but $10. Being a good provider, he took it home to use in emergencies. His wife was the first one to require a stimulant and after she had taken a small amount her face started to swell and her eyes enlarged and from what he tells us it was a narrow escape. He has the remainder of the contents still on hand, which he will sell at a bargain to anyone interested. He tells us it is a good thing to let alone. James Molinaro, proprietor of the Manhattan Restaurant, has opened up for business again after a two weeks’ redecorating and remodeling. It is now one of the best appointed eating houses in the city and does credit to its proprietor who is a veteran in the business. : A man should not be discouraged because he is unable to convince his wife that she is wrong. With all his wisdom, Solomon never did anything like that. “Ham” Hamilton, of the Pickford Grocery Co., at Pickford, was a busi- ness visitor last week, bringing in a load cf fresh eggs which dropped con- siderably in price during the journey. “Ham” was not discouraged, however, and expects that the next load will probably even up things and give the ies a square deal. When a man gets too lazy to work he becomes a lofty idealist. William G, Tapert. ——_.+.____ Sure Was. “T notice that at your picnic last night the spoons were all marked with strings or something tied around the handles.” “Sure that was community silver.” Right on the Job Every working day, every week, every month, all the year ’round, the grocer works longest and hardest to make both ends meet. The profit from the sale of Shredded Wheat Biscuit is “clear velvet”—no shrinkage, no loss, no slump in price—a clean, nutritious, staple cereal food. Always the same high quality, made of the whole wheat prepared in a digestible form. With a return to nor- mal conditions we can now supply the full demand for this product. Shredded Wheat is easily handled, is ready-cooked and ready-to-eat. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. No. 46. This special sanitary counter is meeting with universal approval because it is designed properly, built solidly and is priced so that no store can afford to be without one. It Is 13 feet long, 34 inches high and 28! Inches wide. We want every reader of the Michigan Tradesman to send for complete description. A post Card will do. DETROIT SHOW CASE CO. 499 Fort St. W. Detroit, Michigan ; We are iIn_ the 0 10n heart of the Onion Set district and have warehouse S equipment of the very best type and years of experience ma in growing, storing and shipping sets. We can supply Red, Yellow and White Sets There is good money for you in hand- ling sets and the quality and prices of this year’s crop are exceptionally McCRAY REFRIGERATOR favorable, while a good demand Is co. nea 2144 Lake St. Kendallville, Ind. Detroit Salesroom, 36 East Elizabeth St. SANITARY REFRIGERATORS For All Purposes Send for Catalog Write for our Prices. VAUGHAN’S SEED STORE 10 W. Randolph St. Chicago. Aba ih ite seg ya ART BN Rh CRC ES § i ' ' 32 MICHIGAN TRADESMAN February 16, 1921 PP SOCETU TTT TT Too))} 4 5 Yvyyyyig |. seco Wnts MAA\\ Grand Council of Michigan U. C. T. : Grand Counsellor—H. D. Ranney, Sag- naw. Grand Junior Counselor—A. W. Stev- enson, Muskegon. Grand Secretary — Morris Jackson. Grand Treasurer—Harry Hurley, Trav- erse City. ene Conductor—H. D. Bullen, Lan- sing. Grand Page—George E. Kelly, Kala- mazoo. Grand Sentinel—C. C. Carlisle, Mar- quette. Heuman, Ben Putnam’s First Road Trip 52 Years Ago. [Reprinted from the Tradesman of Dec. 25, 1912.) Long ago you asked me to describe my first trip on the road selling candy for Putnam Bros. I have gone over my records carefully and ascertained that this trip was made in November, 1869. I was the honored knight and the whole aggregation. No brass band was present, or necessary; in fact, no sleeping, dining or parlor cars had then reached this wild and wooded country. The North and South railroad, now known as the G. R. & IL., had opened for traffic from Grand Rapids to Cedar Springs in December, 1867, and extended on North to Morley in the summer of 1869, penetrating a heavily wooded and unbroken forest. Primitive trains, consisting of sev- eral freight cars, a caboose and suf- ficient antiquated Continental Im- provement Co. coaches to handle the proffered traffic, were in service and to secure some of the business in this new and promising field was the ob- ject of this trip. Leaving Grand Rapids on the morn- ing train, Rockford, fourteen miles away, was my first stopping place. The few business places were can- vassed, a quick lunch of crackers and cheese—served on a barrel head—was promptly disposed of and, as trains were infrequent, to economize time, the ten miles to Cedar Spring were covered on foot. Here at a new log hotel, the first night was passed and, with an early start up the track the following morn- ing, Howard City was reached and worked in time to catch the first North-bound train, reaching Morley, the railroad terminal, about 12 o’clock. Soon after dinner at the little log hostelry and a brief visit with the new settlers and in company with, perhaps, a half-dozen other passen- gers bound North, we pulled out, again on foot, for Big Rapids, nearly twenty miles away, following the rail- road right of way, which had just been cut through the woods, but was as yet unstumped and ungraded. This tramp, besides a long one, was over the rough natural ground and beset with many obstacles. How- ever, we reached our destination soon after dark, tired, footsore and hungry. This sixty mile point was reached at the end of the second day and was the Northern terminus of this trip. At Rockford was found quite a neat little village of frame constructions, and it was here that the first solocited business was booked for our “infant industry” and what is now a large and widely known manufacturing business. Cedar Springs and Howard City were both new towns, occupying small clearings in the great Michigan pine forest, situated parallel with the rail- way and containing about a dozen structures each and those of logs. The streets were unstumped and unim- RE Pe a proved and presented a very novel spectacle to the young New England- cr. Morley, located at the end of the second twenty mile section from Grand Rapids, occupied a very small new clearing in the woods and could boast of only about a half-dozen small log buildings, some of which, were then in the making, with stumps, tops and chips still on the ground in silent evidence of crudeness. Morley was then a “bran new” crea- tion and, by reason of its railroad terminal, was a hummer in point of traffic for a town in its early infancy. Big Rapids, located on the Muske- gon River, nearly sixty miles North of Grand Rapids, was one of the older and larger of the Western Michigan towns, in the midst of a great pine timber section and, without railroad aid, was extensively engaged in the lumber business, even at this early period, This enterprising town was equip- ped with a good hotel, a bank and a liberal number of variety stores and was, in fact, a trade center for supplies and provisions, for the lum- ber camps and the few scattering set- tlers over a large territory. With my labors here completed, the first lap on the homeward stretch was taken up, at about 2:30 p. m., on the third day out, via the Newaygo and River route. After a lively tramp of fifteen miles down the old stage road, night found me at the first log house, feasting on bear meat and_ baked spuds. This well-relished bill of fare, a bunk of straw and a blanket put me in fine fettle for the two strenuous days yet to follow and at early dawn, footsore and on rough frozen ground, this young traveler was again hiking down the pike with Croton booked for the first stop. Here I met our genial and esteem- ed friend and veteran wholesale gro- cer, Mr. T. S. Freeman, of L. H. Ran- dall & Co., who, equipped with a buck- board and span, was making one of his periodical trips to Big Rapids and intermediate points. Much to my re- lief—and a kindness I shall always remember—Mr. Freeman shared with me his enviable outfit and carried me on to Newaygo, arriving in time for dinner. Newaygo was also one of the older and more important interior lumber towns on the Muskegon and as early as 1865-70 was noted for its enterprise and prosperity and was a liberal contributor to the commercial success of Grand Rapids. With busi- ness here completed another ten mile tramp was made, down the old stage road towards the “Rapids” to a lone log house, called Seemons, which was reached after dark. Seemons in those days, was a favorite and convenient stopping place, and if judged by the clean, well-cooked supper, of venison, baked potatoes, etc., served on this occasion, my verdict would be strong- ly in the affirmative. Late the following day, and after stopping at Casnovia, Lisbon and Sparta, I reached home. In making this swing-around in 1869, five days and much energy were consumed. Approximately one hun- dred and fifty-five miles, mostly through a wild, unimproved country were covered, of which about one hun- dred and twenty miles were made on foot. : Mr. Freeman, mentioned above, is still a respected resident of this city and is, I believe, entitled to the honor of being the first and up to 1869 the only, commercial traveler making reg- ular trips out of this city. To-day we boast of close around 1,100 traveling salesmen who reside here and most of them represent local jobbers and manufacturers. This shows, conclusively, the won- derful commercial progress made in Grand Rapids in less than a half cen- tury. : : In making this, the first trade trio in the interest of the Grand Rapids candy business, no music and no elab- orate “feeds” were indulged in and no time was lost waiting for conveyance, as you can see. However, this jaunt proved a commercial success and laid the foundation, on which has since risen a business that to-day is not sur- passed by its kind in any city of this class in the United States. This is indeed gratifying to the chap that did the “hiking” and clearly demonstrates the possibilities of ever- lasting plugging. B. W. Putnam. ——_e7-~>__ __ The Traveling Man. One of every nine traveling sales- men in the country is divorced, says a New York sociological professor. We doubt his figures. The frequent and sometimes extended absences from home necessary in his occupa- tion help the traveler to idealize his wife. Absence does make the heart grow fonder, and the hardships of travel and hotel life tend to make the home the object of really reverent admiration, and its maker “the one woman.” We doubt if any group of useful men care more tenderly for wife and children and home than the men whose occupation compels them to be away from them much of the time. The wildness of a multitude of un- married “drummers” in former years is responsible for much error of opin- ion regarding commercial travelers. As a class they are to-day highly in- telligent, efficient, moral and faithful men. They could not hold their jobs otherwise, nor make the friendships among their customers which add so much to the value of their service. - Chocolates Package Goods of Paramount Quality and Artistic Design Rew Hotel Mertens Rates, $1.50 up; with shower, $2 up. Meals, 75 cents or a la carte. Wire for Reservation. A Hotel to which a man may send his family. CODY HOTEL $1.50 up without bath RATES { $2.50 up with bath CAFETERIA IN CONNECTION OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mer. Muskegon 3 Michigan Beach’s Restaurant Four doors from Tradesman office QUALITY THE BEST Beli Phone 596 Citz. Phone 61366 Lynch Brothers Sales Co. Special Sale Experts Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Livingston Hotel and Cafeteria GRAND RAPIDS Nearer than anything to everything. Opposite Monument Square. New progressive management. Rates $1.25 to $2.50 BERT A. HAYES, Propr. Your Citizens Phone tat ae PINDEBENDENT see gaara Places you in touch with 250,000 Telephones in Michigan. 117,000 telephones in Detroit. Direct Copper Metalic Long Distance Lines. CITIZENS TELEPHONE COMPANY February 16, 1921 MICHIGAN TRADESMAN Late News From Michigan’s Metrop- olis. Detroit, Feb. 15—At the conven- tion of the National Retail Dry Goods Association, held in New York City Feb. 9, 10 and 11; Richard H. Web- ber, President of the J. L. Hudson Company was elected President of the National Association. Mr. Web- ber’s election was unanimous and was in recognition of the splendid work done by this leader in the mercantile field of this country, as well as the wonderful work done for the National Retail Dry Goods Association by the J. L. Hudson Company. The mem- bership of the National Dry Goods \ssociation is made up of the leading retail dry goods stores of the country, and the election of Mr. Webber is a distinct compliment to his ability as a business man and leader, and is 2 further compliment to Detroit as a re- tail center. Mr. Webber’s term of office is for period of one year. Stockholders of the Western Knit- ting Mills, Inc., at their annual meet- ing Tuesday, in the company’s offices in Chicago, were informed that earn- ings for the fiscal year ending Nov- ember 30, were $278,785.27. Sales ag- gregated $1,796,045.65 for the year compared with $1,815,000 the previous year. It was explained that the figures tor 1920 represent the results of only eight months operation, owing to un- favorable conditions existing in the textile trade the latter half of 1920 and that had the volume of orders booked in the first six months been delivered, the year’s sales would have excendea $3,000,000. Losses through bad accounts were less than $3,000 while less than $4,000 are of doubtful collectibility. Expenditure for new equipment and additions to plant were $214,000 increasing production capacity to $5,000,000 a year. The outlook for 1921 was reported favor- able, although spring business has not opened in volume. The directors were re-elected. Officers elected by the directors are: Chairman of the board Joseph Weissenbach; president, G. C. Strauss: vice- -president, WC. Chapman, Stanley G. Miller; secre- tary and treasurer, Wallace G. Kay; assistant treasurer, G. J. Taylor. Arrangements are being made. by the Wholesale Merchants’ Bureau of the Detroit Board of Commerce for another series of trade promotion trips to towns in the Detroit territory. The decision to resume the promo- tion trips comes as a part of the Bu- reau’s plan to make Detroit the whole- saling center for towns in Michigan, as well as various towns in Ohio and Indiana which are adjacent to De- troit. Secretary Prine, of the Whole- sale Merchants’ Bureau, left last Thursday for Jackson to make ar- rangements for the first journey. which will be made Wednesday of this week. In visiting Michigan towns, the Bureau will follow its usual custom of entertaining the local merchants at dinner meetings. This plan has met with success in the past, as the wholesale executives who made the trips were able to meet the local merchants personally, and the spirit of friendship which resulted has done much to harmonize business transac- tions. The majority of trips which are being planned will not be of more than two days’ duration, and many of them will be of even shorter duration. The Motor City is recovering slow- ly but surely from the recent de- pression and each day shows a steady improvement. Motor car factories are reopening gradually and by another sixty or ninety days most of them should be back to normal. Once the business reaches a normal basis it will be more steady and staple than it has been in the past. The outlook for Detroit’s prosperity is exceedingly bright as best indicated by the large amount of building projects being planned and for which contracts have already been let. While Detroit will always be best known for its motor car industries, it has plenty of other manufacturing institutions and the coming year will see many new ones established, which means that De- troit will not depend entirely for her prosperity on the motor car industry, Shoe retailers have cut their prices to the very bone in most instances, some going so far as to sell below cost in order to turn their stocks into cash, clean their shelves and start in on a more conservative buying basis. [he public probably will never again have the opportunity of buying shoes at such remarkable savings as the Detroit retailers have been offering sicce the first of January. R. H. Fyfe & Co. recently made the following announcement which appeared in all of the daily news- papers as well as on big cards at- tractively displayed in all of the store windows: ‘We wish to announce, that to meet the situation in mer- chandise, we have taken an inventory of our entire stock of shoes, hosiery and sundries on the basis of the low- est possible present market value, wholly regardless of cost to us, and have marked them at prices to con- form to these reductions. Prices of our new spring stock will be based on lowest market values.” The Economy Boot Shop has open- ed its ninth shoe store in Detroit at 218 Michigan avenue, in the Hotel Cadillac building. Jacob Herstein, of Detroit, died re- cently after a prolonged illness. He was for many years in the retail shoe business. The Lindke Shoe Co. recently in- creased its capital stock from $100,- 000 to $150,000. J. E. Wilson, of the Wilson Shoe Co., is a member of the special com- mittee of leading Detroit retailers to investigate the organization of the Stores Mutual Protective Association, such as exists in New York, Boston and other large cities. ——_ + Boomlets From Busy Boyne City. Boyne City, Feb. 15—A bunch from Chicago came into Boyne City about a month ago and opened with a great big flourish an army goods store They cut prices on their goods that could only be justified by either bankruptcy or theft. The city author- ities put a license on them that would help pay some of our city expenses. They sold out to our enterprising fellow townsman, Alex Heller. Guess they thought that Alex came from Podunk and, with the usual conceit of crooks, packed up three big cases of goods and had them carted to the freight house- for shipment. Alex don’t sleep much, so the “gents” shook the dust of Boyne City from their sandals sadder, if not wiser, and left behind a goodly sum for betting on the wrong man. The J. H. Lewis market was the victom of a bold daylight hold-up last week. Details to those desiring. Suffice it to say that prompt restitu- tion was made and the guilty party received prompt and adequate pun- ishment—by direct action. The new fixtures for the Peoples State Bank have arrived and are rap- idly assuming shape. When the new banking room is finished it will be an ornament to the town and a credit to the owners. The income tax man has been here and has went. Wonder if it is nec- essary to have a tax law that it takes a Philadelphia lawyer to find all the holes that can be crawled through and a Government expert to stop them up. Why this conglomeration of class legislation any way? And they are talking about a State income tax! Why not complete the cycle and make it a county, city and ward tax. It all comes out of the same pocket, the great universal day’s work. A good many years ago a neighbor was calling—no, that is not the word. She just “run in a minute’—and stay- ed two hours—“run in’ on friend wife. While observing the morning ablutions of the breakfast equipment she was moved to say: “Do you wash your cotfee pot: | dont. I: I did it would leak.” We understand that there is to be a clean up of city poli- tics this spring. We hope that some of the old leaks will not be re-opened. We have them pretty well plugged up now. Our city officials are neither saints nor Solomons, but they are a pretty fair bunch of humans, con- siderably better than the average run. It's a blame sight easier to sit in the bleachers and guy the pitcher than it # to get in and pitch a winning game and it always costs money to train a new team. Maxy. > 2. Relation Between Vocabulary and Character. Montreal, Feb. 14—Apropos of your remarkable Lincoln edition of the Tradesman last week, | am re- minded of a comment I read on Lin- coln’s Gettysburg Address in the North American oe for Novem- ber, 1920, in which Talcott Williams made the following statement: Lincoln’s Gettysburg Address has but three words not in the Bible, “continent,” “proposition” and “civil,” and these are all in Shakespeare. This is the diction in which a man should seak himself if he wishes a _ have weight with those who think. This Shee up in a forceful way the vital connection between our vo- cabulary and our character. If we have convictions that are in keeping with the needs of the times our vo- cabulary fails to indicate them. “Atta,” “coupla,’ “gotta, “darn, “pinhead,” bonehead” and all the motley group found in the working vocabulary of the average citizen do not promise much in the way of wisdom, insight, forethought, tolerance, charity toward all, malice toward none that made Lincoln. More than ever in our history since Lincoln’s time do we Ae ‘the ie that made him our leader; more than ever do we need to bring all his qual- ities into action if we are to stand as a loyal bodyguard to the one who is to take the reins of government at our request and try to bring order out of chaos. More than ever do we need to culti- vate Lincoln’s attitude and thought im) these days that are so full of treachery and greed. We need to be- come 100 per cent. Americans. By so doing we shall fulfil our obligations to all mankind. The finest way to celebrate Lincoln’s birthday is to try to live his thoughts throughout the ear. W. A. Wilson. ——_—-» Deathless Splendor of Abraham Lin- coln, A group of children, ranging from eight to eleven years, in one of our large private schools invited me to join with them in paying loving trib- ute to Abraham Lincoln during a their own arrang- rything that was said and childrea themselves with no outside sugges- children’s hour of ing. Eve sung was chosen by the tions. They began with the salute to the flag and then sang the Nationa! anthem “Our America.” few of the chosen sayings of Lincoln These are a which followed: The Bible is the best gift God has given to man. I plucked a thistle and planted a flower where I thought a _ flower would grow. I know [ am right because is right. Be sure you put your feet in the right place, then stand firm. It is all in one word—‘thorough.” With malice toward none, charity toward all. This Nation under God shall have a new birth of freedom. Govern- ment of the people, by the people, for the people shall not perish from the earth Liberty There were some spontaneous re- marks and joyous little class songs followed by young Abraham Lincoln's > Washington Wishinwion i is the mightiest name on earth—long since mightiest in the cause of civil _ liberty, still mightiest in the moral reformation. On that name a eulogy is expected. It cannot be. To add bri ightness to the sun or glory to the name of Washk- ington is tke impossible. Let none attempt it. In solemn awe pronounce the name, and in its naked deathless splendor leave it shining on. [The light and tender presence ot 1 1 +h; | rvaded this precious hour tribute to Geor love that pe brought Abraham Lincoln very near . 1 1 . in deathless splendor. Kitty Cheatham. seo Mail Order Business Shows Big Loss. The annual statement of Mont- gomery Ward & Co., made public dur- ing the week, said that the company rated during 1920 at a loss of $7,- 855,278, including depreciation, de- spite the fact that its sales were During the first seven months of the year sales arger than ever before. increased approximately 34 per cent. period in 1919, the . statement said, but price reductions over the same in the last four months caused heavy losses on the sales in this period, which decreased so much that the total sales for the year were only 3 per cent. larger than in 1919, In- ventories made in December, 1920, were on the basis of cost or replace- ment value, whichever was lower, and showed a depreciation of $5,174,434 below cost. The inventory was $30, 282,671, compared with $28,136,166 in December, 1919. The inventory de- preciation and loss in operating were all charged to the surplus as of 1920. Net sales for 1920 amounted to $101,- nd total assets were listed as $62,342,932, with the profit and loss { surplus at the end of 1920 as $2,429,- Federal taxes paid for the year tia 1919 were $860,326. It was also ex- pected recently t Sears, Roel yuck & Co. would have to be efinancec, 1 | | refinancing is now unnecessary. eee New Slant on the Sugar Cases. issued during the In the statement week by the American Sugar Refin- ing Co. and its subsidiary, the Frank- lin, appears something which may or may not constitute an important ele ment in the trial of the dozen cases already brought against buyers who have repudiated their 22% cent sugar contracts. The refiners say that the market broke—and thus let down the buyers buyers, after placing orders with the refineries here, dupli cated their purchases by buying int othe1 because those Europe, South America and places. It developed that the orders placed with the refineries in this coun- try would have given the trade enough sugar, and therefore, when the foreign sugar came in, the market was overloaded and broke. In other words, the argument seems to be that if buyers had not broken the market on themselves everything would have been all right. —_——_~> +. Handle the hardest job first each day. Easy ones are pleasures. or tage JP a Lee ‘aie iaaliainbiinaieds bteliGas aati conde ca eek ek oe a ER ET 34 MICHIGAN TRADESMAN February 16, 1921 —— <— Do Mail Order Houses Help Country chances are her first purchase will C aad &S a) SS Merchants? be made at the local store, so that she (BA . a«z Gs - tree 3 iS ¢ e GS*” DRUG (ert r GISTS S a vo) nt i) ) WNL mil) NDRIES|| eee Mera, (uate pil) \ Caan Sod ih (eae Michigan Board of Pharmacy. President—H. H. Hoffman, Sandusky. Secretary and Treasurer—Charles S. Koon, Muskegon. Other Members—E. T. Boden, Bay City; James E. Way, Jackson; F. C. Cahow, Reading. Next Examination Session—Detroit, Jan. 18, 19 and 20; Grand Rapids, March 15. 16 and 17. Still Hunting Lost Youth. Since Juan Ponce de Leon, conquer- or of Porto Rico four hundred years ago, soldier of fortune and companion of Columbus, felt his muscles stiffen- ing with age, his eyes growing dim and his blood sluggish in his veins, men have had hopes of recovering their vanished youth. Ponce de Lecn had heard of a fountain whose waters, it was said, would restore human youth and beauty to aged and wither- ed men and women. He set out to discover this miraculous fountain in an age of general credulity and belief in imaginary and supernatural powers. Cruising through and visiting most of the Bahama Islands, he continued West, and on Easter Sunday came to the land of flowers, which he named Florida, landing on April 8, 1512, near the present site of St. Augustine. He never found the mythical waters of perpetual youth, but the delightful land he discovered is still a favorite resort for those who would extend the period of their natural vigor. What Ponce de Leon, the discover- er, sailor and soldier, sought in the Sixteenth century, the medical men of the Twentieth century are still after, some of them with an astonishing faith in their scientific experimenta- tion. We have had serums and medi- cines and electric “baths” and ap- pliances—a host of them—all to arouse the drooping hopes of those from youth and beauty have forever fled. 3ut men and women continue to age and die, just as they did when Ameri- ca was new, even after following every medical fad. We have but one ad- vantage over those in Ponce de Leon’s time—medical science has _ learned many things which lengthen the lives of those who have put in peril the expectation of a natural old age by exposure, overwork, vice. 3ut the ancient Scriptural limit to our days still prevails. The young con- tinue to grow old, and the old to die. We have found nothing that can con- quer time. Death remains the natural end of man. excesses, But now comes from a world cen- ter of medical science a declaration by Prof. Holtznecht that “age is ban- ished.” Happy day if this were true! “Woman is rejuvenated physiological- ly and psychologically by the treat- ment I have devised,” he says. Mar- velous achievement! and vastly im- portant—if true. Complexions have cleared, eyes brightened, wrinkles vanished under his new treatment, we are told, which is playing the feeblest of Roentgen rays over the happy pa- tient. So now in due time we may expect those physicians who fatten their bank accounts on every fresh medical fad to have their lines of pitiful seekers after youth and beauty and strength, contributing their dollars for the Holznecht-Roentgen treatment or fake variations of it, and later dying in despair as under the former at- tempts to escape the laws of Mother Nature. Some day, perhaps, we shall learn that we build a long life in youth or middle age by right living, not by medicine; and that when we have wasted it by wrong liging there is no way to recover it under heaven. —_—_~*-e-@ Proper Understanding of Turn-Over. Some years ago, the late Cora Dow, Cincinnati, owner of a group of cut- rate drug stores, was sued by her re- tail competitors for selling certain items below a fixed price. She testified at the trial that there was more money in selling Hood’s Sarsaparilla at 75 cents than at a dol- lar a bottle. The judge, jury, the lawyers—no one in the court room knew what she meant. On further direct examination she explained that Hood’s Sarsaprilla cost her 50 cents a bottle wholesale. That in one of her stores she sold 20 bottles to five five bottles sold by her competitors. That they made only $2.50 on five bottles in approximately the same length of time that she made $5 on 20 bottles—tiwce as much as her com- petitors’ profit, and all the while the public was obtaining its supply 25 cents cheaper per bottle. An understanding by the public of this principle of turn-over is the large question before big business and all business to-day. a Deflation. Written for the Tradesman. There’s a good time coming! Bye and bye Inflation will be over For prices can’t remain sky-high They must get back to cover. “For what goes up must come down’’ The children used to play “Upon your heads or on the ground” And that is true to-day. There is a risk that mortals take When everyone is scheming To see the most that he can make For things arent’ what they’re seeming. The safest way is to do without This excess profit worry We'll get there quicker there’s no doubt If not in such a hurfy. But of these awful atmospheres When banks shut down on loaning And credit simply disappears Good night! What dreadful moaning! Charles A. Heath. —_+--—_____ The basis of business is confidence and the basis of confidence is under- standing. The head of a large mail order house professes to see benefit rather than harm to the small country re- tailer through the operations of his concern. The angle from which he looks at the situation is a novel one, but seems to carry conviction. His ex- planation is as follows: “We print and distribute some 25.- 000 catalogues containing everything that a man, woman or child could think of wearing. These catalogues are 250 pages long. The average pur- chase of our mail customers is $5. It is therefore logical to figure that we do not derive all the benefit from this distribution of merchandise informa- tion, and I am convinced that the stores in different localities derive a goodly portion of their sales from our promotion work. “Take a woman Who goes through our catalogue. She sees articles that either she never knew existed or which it never occurred to her to buy. Since the article is new to her, the may see and handle what she is buy- ing. In this way, by suggesting the purchase of numerous articles, the mail order catalogue is really helping the sales of the neighborhood retailer, and a little exploitation of the-same articles shown in the catalogue ought to open up new sales for him.” ep “Pep.” Vigor, Vitality, Vim and Punch— That is Pep. The courage to act on a sudden hunch, That is Pep. The nerve to tackle the hardest thing, With feet that climb and hands that cling, And a heart that never forgets to sing— That is Pep. The spirit that helps when another’s down, That knows how to scatter the blackest frown, That is Pep, That loves its neighbor, town— That is Pep. To say, ‘I will’’—for you know you can— That is Pep. To look for the best in every man, That is Pep. To meet each thundering knockout blow, To come back with a laugh, because you know, You will get the best of darned show That is Pep. and loves its the whole Always something new. ~ @s) GANDY Has again proven that QUALITY COUNTS. Get in a new fresh supply for your “after holiday” trade. We are also distributors of LOWNEY’S AND PARIS’ FINE PACKAGE CHOCOLATES Putnam Factory “DOUBLE A” Grand Rapids, Michigan Soda Fountains Buy Early and Be Ready for the Spring Rush This is just the season at which to buy your new Soda Fountain and have it in operation, ready for the big rush of business that commences about March 15th. It is always dis- agreeable to have it installed at the height of the season and to see scores of customers go by your door. Start on an equal footing with your more fortunate competitors. Write us for plans and prices on the Guarantee Iceless Fountain, Hazeltine & Perkins Drug Co. Grand Rapids, Michigan nctishan ute iaracinparannianiaresnitveirane #.. - eacaerae anal 5D we. 0 @b5 25 Blackberries 3 lb. Standards ..... Me. 1 @5 26 Beans—Baked Brown Beauty, No. 2 1 35 Campben, No. 2 .... 30 Fremont, No. 2 _....._ 1 35 Van Camp, No. % —-- 70 Van Camp, small _... 1 10 Van Camp, medium-_- 1 40 Beans—Canned ted Kidney --.. 90@1 50 See 60@3 30 x 1 60@2 70 aaa: ...._.. 1 ie Ree @i 10 Country Gentmn 1 S5@1 $0 BARIne 1 90 @2 25 ominy Van Cano __......... 1 40 Lobster . ih: Siar 3 00 ‘ib, tar Se 5 50 Lib. Star 2. 10 50 Mackerel Mustard, 1 ibs 1 80 Mustard, 2 ib. _.. 2 80 soused, 1% ib. —....._ 1 60 Soused, 2 ib. 2 76 Mushrooms Choice, 1s, per can 70 Hoteis, is, per can. 60 xe 75 Sur xtra 2. 95 Plums California, No. 2 _... 3 00 Pears in Syrup Micniean 4 50 California, No. 2 _.... 4 60 Peas Marrowfat _.... 1 tt 90 Early June ---. 1 35@1 90 Karly June sifd 2 25@2 40 Peaches California, No. 2% 5 00 California, No. Ag 2 282 75 Michigan, No Z Pie, gallons —_ "0 5015 00 Pineapple Grated, No. 2 -.3 75@4 00 Sliced, No. 2%, Ex- i 4 75 Pumpkin Van Camp, No. 372) 1 Van Camp, No. 10 _.. 4 50 Lake Shore, No. 3 ... 1 Vesper, No. 10 3 Salmon Warren’s \% lb. Flat 3 00 Warren's 1 lb. Flat-_. 4 85 Red Alaska 3 Med. Red Alaska 3 00@3 50 Pink Alaska -__ 1 90@z 25 Sardines Domestic, 4s -- 5 50@6 00 Domestic, %s ~~ 6 50@7 60 Domestic, %s -. 5 60@7 09 California Soused _.-. 2 00 California Mustard __ 2 00 California Tomato 2 00 Sauerkraut Hackmuth, No. 3 ..... 1 60 Silver Fleece, No. 3 1 60 Shrimps Dunbar, Is dox. —..._. 2 45 Dunbar, 14s doz. ---_ 5 00 Strawberries Standard, No. 2 ...._._. 8 76 Fancy, he. 2 -... 5 560 Tomatoes No. 2 95@1 40 Mo. 3 1 75@2 25 No 1) 22 @6 00 CATSUP Snider's 8 oz. _-..... 1 90 Snider's 16 og, .2. 3 15 Royal Red, 10 oz. _... 1 25 Royal Red, Tins _... 3 00 CHEESE Brick =... 29 Wisconsin Flats —-.. 30 Tonenor 31 New Tork 80 Michigan Full Cream 26 CHEWING GUM Adams Black Jack ~--_: 65 Adams Bloodberry —---- 65 Adams Calif. Fruit —.. 65 Adams Chiciets oo. 70 Adams Sen Sen —.-.--. 65 Agams Yucatan 65 American Flag Spruce. 65 Beeman’s Pepsin ------ 65 Beeconat 2 65 Doubienimet —... a 08 ortey Prat 5 Spearmint, Wrigleys — 65 DONO oo 60 CHOCOLATE Walter Baker & Co. COYOCAR oo 48 Premium, 40 00 44 Premium, WO oo 47 Premium, 8 2 4 Premium, 46 .... 44 Harvester Line Trotters, 400s 57 00 Record Breakers (Tins) 50s Delmonico, 50s —..... Pacemaker, 50s — Panateua, 50s —..-. Favorita Club, 50s —. 95 00 After Dinner, 50s ~~ 95 00 Favorita Extra, Mpicure, Svs. 2 Presidents, 50s __--_- 115 00 Governor, 25s Soberanos, 50s The La Azora Line. Opera (wood), 50s_. 57 00 Opera (tin), 25s -_. 57 00 Washington, 50s -__ 75 00 rPanatelia, 505 75 00 Cabinet, $08 ooo 95 00 Perfecto Grande, 50s 97 50 Pais, 5th) er 97 50 imperials, 258 .. 115 00 Royal Lancer Line Pavorta, 508 . 75 00 Imperiaies, 50s —.... 95 00 Magnificos, 50s —_-__ 112 50 Sanchez & Haya Line Clear Havana Cigars made in Tampa, Fla. Diplomaticos, 50s - 112 50 Reina Fina (tin) 50s eed 00 Rosa, 50s National, 50s Original Queens, Worden Special, (Exceptionals) 50s 153 00 50s 185 00 Ignacia Haya Extra Fancy Clear Havana Made in Tampa, Fla. Delicades, 50s 12 Primeros, 50s Queens, 25s Perfecto, 258 _._.. 185 00 Garcia & Vega—Clear Havana New Panatella, 100s 60 00 Starlight Bros. La Rose De Paris Line Caballeros, 50s ~_____ an 00 mouse, SUR 2 110 00 Peninsular Club, 25s ae 00 Palmas, os 22 175 00 Rosenthas Bros. R. B. Londres, 50s, Tissue Wrapped _. 60 00 R. B. Invincible, 60s, Foil Wrapped -__. 75 00 Frank P. Lewis Brands Lewis Single Binder, 50s, (5 in foil) —.. 58 00 Union Made Brands Hi Overture, 50s, foil 75 00 Manila 10c La Yebana, 25s -... 70 00 Our Nickel Brands Mistoe, 100s .... 35 00 LAoba, 1008 _ 85 00. El Dependo, 100s ___. 86 00 Samo, 60s ........_ _. BS OD Other Brands Throw Outs, 100s —. 50 00 Boston Straights, 50s 55 00 Trans Michigan, 50s 57 00 Court Royals (tin) 25s 57 00 Court Royal (wood) US 57 00 Knickerbocker, 50s_. 58 00 Iroquois, 50s. 58 00 B. Li, S08 2 58 00 Hemmeter Cham- pions, BOG: 0 00 Templar Perfecto, pee 110 00 CLOTHES LINE mMeomp, 60 fh Twisted Cotton, 50 ft. 3 25 Twisted Cotton, 60 ft. : oo Braided, 50 ft: 2. | Sash Cord __.___ 2 es rr COCOA Bakers 465 2200 os 62 Raters. 468 22.8 48 Bunte, 15c size Bunte, % ib. 2. Bunte, ip.) 48 CAeveland 20 41 Colonial, 48) 22250 35 Coionial, 48 2 33 Droste’s Dutch, 1 Ib.__ 9 00 Droste’s Dutch, % Ib. 4 75 Droste’s Dutch, \%& lb. 2 . TDS tersheys, 48 —-.-- i Hexrseys, YS o2- 72 40 Paivyier: 36 Lowney, 8 =... 48 Lowney, MS 20 47 owney, 365 2 46 Lowney, 5 lb. cans —_... 31 Houten, Houten, Van Houten, Van Houten, Wan-Eta Van Van Wilbur, COCOANUT ls, 5 lb. case Dunham 50 5 lb. case 48 15 Ib. case 49 6 and 12¢ pkg. in pails 4°75 Bulk, barrels 24 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 COFFEE ROASTED Bulk Bio. 2 11 Santos oo 17@23 Maracaipo 22.2 22 Mexican 2. 25 Guntemaia . 2 26 Jaye fo 46 Soro 28 Peanerty 200 22 Package Coffee New York Basis Axvbuckie 22.5 23 00 McLaughlin’s XXXX McLaughlin's XXXX pack- age coffee is sold to retail- ers only. Mail all orders direct to W. F. McLaugh- lin & Co., Chicago. Coffee Extracts N. YY. per 100. 10% Frank’s 250 packages 14 50 Hummel’s 50 1 Ib. -- 10% CONDENSED ae Eagle, 4 doz. Leader, 4 doz. — EVAPORATED MILK Carnation, Tall, 4 doz. 6 65 Carnation, Baby, 8 dz. ; po Pet te 2 Pat Baby 4 50 Van Camp, 2 1B OD Van Camp, Baby ---- 4 50 Dundee, Tall, doz. —. 6 60 Dundee, Baby, 8 doz. 6 00 Silver Cow, Baby ---- 4 45 Silver Cow, Tall ... 6 60 MILK COMPOUND Hebe, Tall, 4 doz. __. 4 4 Hebe, pony 8 doz. .. 4 4 Carolene, Tall, 4 doz. 4 26 CONFECTIONERY Stick Candy Pails Horehound on 21 Standard oo 21 Case Boston Sugar Stick. 30 Mixed Candy Pails Broken 2 22 Cut toast —... —- Be Grocers 2 — 14 Kindergarten cenger 22 Century Creams French Creams __---- 23 Specialties Pails Auto Kisses (baskets) *% Bonnie Butter Bites. 32 Butter Cream Corn -. 30 Caramel Bon Bons — 36 Caramel Croquettes .. 28 Cocoanut Waffles ___ 28 Couy (one 35 sugges, Wamut 28 Fudge, Walnut Choc. 28 iced Orange Jellies -. 26 italian Bon Bons -... 24 AA Licorice Drops Sib Dok 2 00 Manchus Nut Butter Puffs ... 28 Snow Flake Fudge — 26 Chocolate Pails Assorted Choc. —_.... 2 Champion (22.5 24 Honeysuckle Chips —. 39 Klondike Chocolates__ . Mabops 2. Nibble Sticks, box 2 rH Nut Waters 22008 36 Ocoro Choc. Caramels 7 Peanut Clusters Quintette Victoria Caramels —... 3 Gum _ Drops Champion 2-2 20 RBSDDEITY 0 22 Mavorite 25s 26 Superior: 2.00 24 Orange Jellies 2 24 Lozenges A A Pep. Lozenges —.. 20 A A Pink Lozenges_. 20 A A Choc. Lozenges. 20 Motto Lozenges --___. 23 Motto Diearts: oo 23 Hard Goods Lemon Drope 24 QO. F. Horehound Drps 24 Anise SaquRres ooo. 24 Mock Candy 2.023: 32 Peanut Squares —..... 22 Pop Corn Goods Cracker-Jack Prize —_ ’ ° Checkers Prize Cough Drops oxes futnam Menthol -._. 2 25 Smith Bros. oo. 2.00 Putnam Men. Hore Hound 220 80 CRISCO 6s, 245 and 125...” 20% 61D. 22 19% COUPON BOOKS 50 Economic grade -. 2 60 100 Economic grade 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. Doxes 222 55 3 3: DOKES) [oye 60 DRIED FRUITS Apples Evap’d, Choice, bik... 12% Apricots Evaporated, Choice -... 30 Evaporated, Fancy --.. 35 Citron 40 1b; DOR Lo 52 Currants Packages, 14 02. *_ 8. 0 Boxes, Bulk, per lb. 21 Peaches Evap. Choice, Unpeeled 24 Evap. Fancy, Unpeeled 26 Evap. Fancy, Peeled —. 28 Peel Lemon, American —__--- 32 Orange, American -... 33 Ralsins Fancy S’ded, 1 lb. pkg. 27 Thompson Seedless, 1 ib. phe. 2 27 Thompson Seedless, DUE ae California Prunes 80-90 25 Ib. boxes —~._@10 70-80 25 lb. boxes -~..@11 60-70 25 tb. boxes —._@13 50-60 25 lb. boxes -..@15 40-50 25 lb. boxes -._@17 30-40 25 lb. boxes ~-.@20 FARINACEOUS GOODS Beans Med. Hand Picked — om California Limas -... Brown, Holland _....... Farina 25 1 Ib. packages ~__. 2 80 Bulk, per 100 Ibs. -__. Hominy Pearl, 100 lb. sack — 6 25 Macai onl Domestic, 10 Ib. box 1 20 Domestic, brkn bbls. 8 Skinner’s 24s, Golden Age, Fould’s, 2 doz., 8 oz. 2 00 Pearl Barley Chester 2. 5 75 Peas Sceoten, to. oo 4% Brut, ib. oo 1% Sago Bast India 2 9 Tapioca Pearl, 100 lb. sacks -. 8% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant, 3 doz., per case -.... 2 70 FISHING TACKLE Cotton Lines INO. 2; 41>: feeb 2 : 45 No. 3, tp feet 2.2 1 70 INO. 4, 15 [eee oo 1°85 No. 5, 15 feeb 2S 215 NO: 6. 16 feet oo 2 45 Linen Lines Small, per 100 yards 6 65 Medium, per 100 yards 7 25 Large, per 100 yards 9 00 Floats No. 144, per gross _. 1 50 No. 2; per eross: 1°75 No. 2%, per gross __ 2 25 Hooks—Kirby Size 1-12, per 1,000 _. 84 mize 1-0, per 1,000 _ 96 size, 2-0, per 1,000 _. 1 15 size, 3-0, per 1,000 __ 1 32 Size 4-0, per 1,000 __ 1 65 Size 5-0, per 1,000 __ 1 95 Sinkers No. 1, per gross -... 65 No. 2, per gross 2) 72 No. 3, per gross _____ 85 No. 4, per gross ..___ 110 No. 5, Per gross _._ 1 45 No. 6, per gross _____ 1 85 No. 1, DOr Bross 2 30 No. 8, per gross). 3 35 No. 9, per gross _.. | 4 65 FLAVORING EXTRACTS Jennings Pure Vanilla Turpeneless Pure Lemon er Doz i Dram 20 Cent 2. 1 65 1% Ounce, 25 Cent -. 2 00 a Ounce, 37 Cent’... $ 00 2% Ounce, 40 Cent __ 3 20 2% Ounce, 45 Cent _. 3 40 4 Ounce, 65 Cent ___. 5 60 & Ounce, $100 =. 9 00 7 Dram, 20 Assorted_. 1 65 1% Ounce, 25 Assorted 2 00 Van Duzer Vanilla, Lemon, Almond, Strawberry, Raspberry, Pineapple, Peach, Coffee, P eppermint & Wintergreen 1 ounce in cartons __ 2 00 2 ounce in cartons _. 3 50 4 ounee in cartons __ 6 75 8 ounce 13 26 PARES 26 4¢ (Quarta: 22 51 00 Gaiions, each |: 16 00 FLOUR AND FEED Valley City Milling Co. Lily White, % Paper i] Sack) 26s ie 15 Harvest Queen 24%s 11 50 Graham 25 lb. per ewt 4 85 Golden Granulated Meal, 20 ibS., per ewt, _.- 2 55 Rowena Pancake Com- pound, 5 Ib. sack _. 5 50 Buckwheat Compound, belD; Sack 2200 02 Watson Higgins Milling Co. New Perfection, %s 11 50 Meal Gr. Grain M. Co. Bolted: oo 3 20 Golden Granulated —. 3 40 Wheat No; 4 Red 222 1 7 No. 1 White 2... iis Oats Michigan Carlots —._... 50 hess than Cariots —._._ 52 Corn Carliots: 20-2 17 Less than Carlots —.... 79 Hay Carlots oo 24 00 Less than Carlots —. 26 00 Feed Street Car Feed -_. 33 00 No. 1 Corn & Oat Fd 00 Cracked Corn Coarse Corn -FRUIT JARS Meal _. 33 00 Mason, pts., per gro. 9 00 Mason, qats., per gro. 10 00 Mason, % gal., gross 14 2& Mason, can tops, gro. 2 85 Ideal Glass Top, pts. 10 00 Ideal Glass Top, qts. 12 00 Ideal Glass Top, % gallon 2 16 00 GELATINE Cox’s 1 doz. large _.. 1 45 Cox’s 1 doz. small _.. 90 Jello-O, 3 doz. ---... 8 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. -..... 4 96 Plymouth Rock, Phos. 1 Plymouth Rock, Plain Waukesha i 3 1 60 13 if : ruary 1 ' 6, 192 4 ? aL HIDE S AN D Green ng Hides FELTS reen, No. 1 Cured, Wei og ot Pic Cured. No ae 6 «2B piel MICH Cc ed N of ae. 05 arrel ediu I G alfski so o Half ok. 200 m A N Eslfskin, green, No i 07% » Bal oe oy ‘a TR Calfskin, ating Ho. i 06% gallon . count - 00 Cond pea Meat A D E s alfski » cur Oo 3arre = Re ae 00 Co oe : € M Horse im cured, No: 2 boty Han | Contensed Bakers brick AN : Half barrels --— st ix | Bakers ‘brick orse, No. fae 09% > ie ee a G4 ia sy brick - ina SEEDS — ee pa 12 5 Ye it wha 8g Cee ----- Barr oe 2 50 bbls Fe oo oo \ Old Wool db Barrels = go 4 bbls, 95 Th . tig en 23 m oe 5 Heer ns : a ~------ ardomon, M: oe Chili cope oo 95 5 ee a 9 i ag ek cena 2 15 oo sl ey 10 Chili oo Sgason! oe 25 50 heen ze o ean cimnes “—- 15 Mined’ pone pee r 1 20 celery a ng rag ye © ----- 1 1g Mixed tussi a ne Sage, ae a oc P ---- 50. — CB s fee ae. 0 Ov iano 33 an . ze, 2 02. . 3 Frime «- oa 50 alt. b: weet Smal 509 kits, 15 Ibs. = 109 Boppy Pd onan 25 Garlic soie = ‘: woop : oe oo cig a8 a ee une Hae an - 1 W222 © Se % s.. Aa Cn Ge hg ea aa UA _o ‘one Hage dl lich dais eaheois - us ‘ s : ——— g 5 on kone oc % bbls. 40 Ihe, an = Kitchen 316 07 See te ne _natrow b nenaporeinmenean area 4 ae et va fen ah cera i S. se Swedi sai aatasteneneamnlosscks aure! sou z. ae a 35 us a Te and, d Cawashed Woo! @ 3 Cob, 3 PIPES 6 60 ie hie SNUFF 22 Marjoram Boulet ome els, narrow band 2 90 F washed; med » 3 doz. Hogs Casi Ne edish tapee 10c 8 Savor ‘am, 1 eS ------ 325 Ma nat ae tas and, in d; rej {um PL in b B Ba, per ngs orkopi tapee 8 for 6 Thy ¥, 1 07 »Z. "oa. i iricat. droy Mark --->-=, jects @15 No, 9 AYING ox 2 seef, row Ib. Norke ane 10c. 1 lb g sa Tu me, 1 ae zo 3 rket, om 7 handle - 3 00 et an as aa G10 No, os Steamb CARDS 25 ooo bade oo @ Copenhage 1 1 8 la 85 umeric 02. snaeeians 7 t — andle 1 00 Skunk . 2 “elected. Pickett an Sheep, 4. skei set_- 19920 Copenhagen. b, glass —— a 2% oz. --- 90 | “sasa ° Lacco i0@ eee oe ser f.. ope? gen, | ib 8 for 64 ce 90 Splint, any Mink --—_ 4 2 O0@4 00 a. 3 eH Uncolore 15@2 00 Ss | 33 STAR 8 . AMuahean @3 @50 Babbi oT 9 oslia I d Oo Pr OA 5 King: CH 75 ag 7 oes poe 00 bbitt’s, 2 _ a Dairy leomargarl 5 peal & . Mi 16 sford Core ‘ 8 00 ski ove ° @1 0 @3 0 ’ oz. iIntry Ro rine Pea 0X lots, Gam oe zy, 4 . 40 lbs. be utte rime ESH F: R _ 30@31 vory Soap eke.” 106 go, 4 1 Ir rels es. 95 Manufactt ists ae. : MEATS ancy Head —- Lenox —— Sie _ : 7 15 lb. ae 4 12 ae Co. turing irli , ING oO B : Brok ose ; OES a a aU Cz es 50s - Silver in 27 NN lard Eme Feta No. . ee Dee pies me ee renee --10@11 g 13 White N pele 7 60 ' gaat NY, o Dishes eee 48 GS ee Suni samnee BeAr. neh aptha oo No. 8-50 i oO. =e 0 L S al fers ay i 00 a 100 T ste a lb a . ~-n n= a tou Soon e Heifers 2 a ROLLED O ee or oe “ eer a i 11% No. 8-50 s ADISH 25 Steers & caifara 14 ee | ATS 4 Star Nap. oes hve is 5 ih 01 ---- H " & Heif s 14 tolled bbls ap. Pwdr.. 84s Mm fee 12 3 1 . pkgs vo. 8 ne 1 c eifers 1: Stee Avena 7 wdr. _ 9 35 S £0, s h poke 3 3% A aad Pure JELL a ee aes elas Stecl Cut, ee -- 6 50 tae Be | 2s > 6 63 Siece ‘Ole i a it » per pail ‘. i et 14 Quaker, 18" A cp ia ue oo a er Gloss, 12 et 40 _ : JEL i 0 Ib edium "2222-2 12 Quaker, S _ 9 v ‘limax, er, 100 oe 6 a , 12 6 Ibs. 1% nn Ug a> e LY i ae 2 , 20 Be lar _. ee Climax. 100s blocks a «48 s. 11% | Chur i Fane a apap Lop - oo naa i ee mnily 22 5 10 Queen White ——---- $800 15 3 Ib. 4 Barr hurns < Mine 62. ye see . pei cae _DRESSIN 0 oc. od aes 5 Pi 12 é 0 : rap gy oe aes Good aan mn 22 : ee | 5 sakes 6 f 5 : a J gal.. 1 ear 4{ pect ney . MEAT 44 Commor aaa anna - Durkee's 1 foe i. a wi, toe wen ms Me packag oo off ofS Quak for _ doz yaaeecnnnnnnnnnn a Durkee's arge La 2 25 Naphthe cakes 75 Se ic -— 16 1 Hae a ae i el 1 _4 He 1a, 36 765 Hey 9 . oo 3 doz cxpbaalesh ating ~ Good ne ae - Sri kee’s on 2 doz. 7 = Trades 30s 8 00 ee 1% hs I Cloth SE Gaga || 5 60 Medium —- mb. - lo Pit ieles nea, aoe 7 65 a agg Cam 0 eve - inaba ar Pins ---- as ene Gane 5 re 7 3lac aw /OMDpé Ipc N . Manufac F MOLASSES — Al ee . 2 rs small, 2 wan Black awn. fae 3 Barrels Con No. 60-24 — enor Ont Orlea ( oo 18 o SALE 5 doa 236 4 Be ek in 4 50 on. ; an ge Wrapped or a n Kettle aE Ae utton. —- 1d eee pe RATUS is a : contains : bxs 4 as 9 Pi cea iw VW ranged . 6 10 ood ——----------- ---- 95 Medium —---------- = Sale ela 4 er noes rer = ‘“ an a a 16 81 apped —- 10 ee ee meee eee 2 amme aie : inj ase rem a1 smb " a 85 OMe annn mannan oe 13 otte. if ler OX njury emov e dirt ae _ 2 go " ee Da eaeecn 65 ae 12 0 %s oS 965 to tt er, wi i 4 2 80 No, } Egg as ci ‘ Leavy ol 1 as = ; a Sc ne ski th- a Star Cases A NUTS— ce extra a8 Mediur hogs ae v : SAL S$ 00 Sapolio, gros Pp . bo « Ne ey Star Carrier Imo Ww I m | - Gr ODA Sa io, gros owd p ts I eed sage Mtg ne neity ee 11 Granulated, | eorotie, oe Ve sey Red Karo, Ne No. = ate Carrier --,$ 00 gr Ss, 1 a mows: ¢ See ee 121 yranul: » bbls Sz 0110, ae ee ps... Ss _, doz. ro, No. 114, otar — Trave § 00 @ilben Mined ene 25 Loins ua ctase io ete a LS ae single o. lots 6 mo 7S ase (ie Ege ao 8 00 oe Sb shed 31 Butte oF ae 9 Freon 36 obs cs 2 50 eo — boxes 3 7 | doz. . i ay 16 00 , Barcelona Ss Soo. ey ages 2¥% a 2 15 Snow Anne ---- 5 ‘oa + No. 2¥ aoe Poe wo -- 24 Butts | —o-o2-------- 17¢ Pel ny co ae laid ¢ a 3 15 ted K : 2 Cork : | Virgi : H: ers a @1 oo . aid, 60 ) ea 31 Red Ka a 4 ‘ork li Fa tear ina raw 32 a 9S W2aaA---— 16 a 3 00 Ww a 0 cane 3 60 ted Karo. <2 wa sa Com Ened, ucets Pea ed nia 4k pareribs ie 9 SA S ashin s .. ¢ doz. o, No yy a dz 85 o% ns lined * in. Libre eee Neck . eke 30 LY Snow Roy g Powde 60 ae, oe 4 65 : nea > . woe Cc anish __- 13 oe 1: 56 So! i = , 100 5e si -- === ===. he. 9 a celornia ~. 3 PROVI Lee 5 - sacks aig Snow Boy. 34 ‘lt on. 4 10 aa. Pure Ga 7 4 oo 80 A Ss rue a a ) 3 = * a ee 4 2 00 ne ot ° ae Shelled a oS Barre Pork Granul Tea 78 . 0 pkgs. ae a eclipse ps : oo anuts, Spanish, Short Gack — rk oo . Johns oap P heel . ag ee rem 5 peanuts, — oo uae oe Sais Oo am, Fine 2 88 Johnsow's gap __ TABLE == Heal, re Spring 3 25 | Saanien, 5 ae oc fede n’s X ne, 48 % Les = 4 Tr To 2 9: Parsee Spanish, 275 Dr 1? oo - anes « 35 Nine Raphiha, 100 2 5 75 Lie : 7 Pert SAUCES : “On ig h hold 3 25 2200 Bs, 5 : =-— Ss y Sa : Oz i Cl tha. 60s __ 57 bai & co re ° : oo 25 lb panish, 2 SP Belli It M ak Le ‘lock Os | 75 ‘epper rin, sn e peep e i on ie ellies -- a a Dutel 100 pkgs. $10 Royal Mi small __ 3 36 apg: ad + ANS ——~---=-===--- . Quee ch Cle a a ‘obi nea nt a 3 35 ds 2 20 Ig =----aa---=nn- at 80 Ib. Lard @28 00 Rub N itch Cleanser 6 50 Ginain O. ---- ] 3 35 . Bu ae 22 Pure tubs No-More 60 pkgs 4 75 Ai —e Pride 2 50 t. G Pails a 3 gal — ES -- 55 Shape oe a Y CLEA ---— a : 60 a | shat? nee 0 3 75 { (lal nized ’ : 65 in ERe ’ — f& 6 ner ull 1s Galvat : j Stuffed, = Meee each 6 50 2 ae Lard is @16% eS aa NSERS. ' vere : : oe ' Te 25 Stuffed, 9 62. ones Bie oe Madvance Ss) ( te 3 79 so I lls o-nava A 18 iB 4 not stuffed: 2 35 : lb. pai Oe nce ¥ : 9 75 Min ake oe aanea 4 50 5 tb. Sars ee, ¢ S N vee Esc Tooth rea yeaa ie be aac rai LENZE aacanai abe teehee Se ae Sa? a ee Ce ams Om ; 2 - . & 0 “ 10 mmCco au oz. a 7 oe 14-16 Ik eats = ae a : i yg Ne ae eae eee eo ao ee bE oe Saree oe oes tea segs Ss, ticltn ne 1% mmoth, 2 ¢ Ba 8-2 . ao _ > Baske ired eG Mh ¥iv a5 3 7& Olive aos moth, 23 5 50 he dried fs 20 a Hib ey Ne tt ke vir qd Choic 3 75 ive Chow, 2 doz. oe ee 22 oe sittings, | So 7 00 r doz. | 2 doz. cs. 75 eon des Hams 38 @39 oe bs. -- 2 40 Siftings, ae Mouse, 1 Traps i. ec Boi ns 17 @ 24a gs, 1 tb - i i Qos \ woot ’ PEAN ---- 2 50 v Hams ena 1 @18 SALT FIS 7 b. pkgs. @ 21 vood 4 holes i UT B ripe Sorsenea 3 Middle Cod H Moyu Gung -- @23 Ra tin, 5 6 holaa 60 UTTE Minced ams _. 34 @36 Tahlets a Moi ine, M powde! t, we rae a oa R Bacon Hams -- 38 @40 El iti eo yune, Cl iY ’ M pri --—- o. pe ig ie ul 48 1 ts, 3 he cote eat oice . 35¢ ._ Spring —--------- 1) —. aio tee ganas s0@ 5 os OGi3 pring -=---- 1 00 . ogn sa coe Shoice ung @45 aoe £3 Li a. ges ane FB: Hys Liver wanna aa Nagle a 9 ane) _— No Tu ' | . woa2aoa====- - XY. pga oe ---- 35@40 Ni ; se i Meo eae - Riamdrds, is eee 14 00 ee re — . 2 Fibre —_... a~ Sa Of ia sal can nnennm @ - M., a egs. -<—--— 15 75 ‘orm ca Med ¢ Lan _ | 42 00 i Pongue | ——--W--W--—- = a = 3 oo | ig “ saat oe oe i cea il a 1 ae 0 can cas sa, choice = 45 . I ed c 12 00 » Het: oe 14 K K erring ases, $4.80 Enali cy 2. S576 _ a: 8 OZ; 2 Car-Mo B zones eef Q . K&N Bi so per case Congour M Br Gio a .. § = i 24 1° Ib doz. i rand imp, new -. 2 Ct pails” orway 3i Carb. K DA Congou. oo B: Was 1 Ib - in new 4 00@ ut us 9 b ce OU diun st i hbo - 2 Ib. pails case ~ a0 wee 00 lt pie ae 20 00 . Kegs - Congou, or akon n _. 40@45 I - Globe ards 10 Ib. pai pails oe Canne @28 00 Boned, per box _--- i 1 40 SP —--~ 4 ongou, vancy —-.- 8 a9 Glass Single is i on os Red C d Meats ed, 10 Ib. boxes. «aM AE vine a = ruucy @ p50 , Single ——— Sue 5 -- Cor ‘row boxes __ 20 Ispice, Spi ancy 6 ov Sinele ingle —------- F 25 b. pa so crate ‘orned wn B Pe Ck J: : Spices : 60@ en 50 50 tb. ree ea toast oe 24 — No. Trou “ Gucsin, ‘aaa ac rel N ~~ su Northe Peerles a i 50 10 lb. ti 9 as pam Veal I 3eef, 24 | 1s : Nc 1, 100 t C: ia, Cz zibar _. @18 Dr. P lediu n ais rn an pag 9 50 Lo Veal Loaf, 48.48 2 mag Nob i Ibs. - Cassia, Se pk n= QI8_ Flowery ( am tiern “Queen” —--- 1 60 ee * Sty & 2S --- 3 ¢ ao Ss. a i comin ere 6 ma ge Sy ea 6 fee ry ) shoice @ 45 - — PETROLEUM aa Vire 28 tyle Sausage 1 "3 No. 1. 7 peas - Ginger, African’ doz. oi O. P. Fancy 15 @48 ------ 8 - M a > -ginies, 2 ee sage, 4 ihe Ce e Mace 2c. ochi oo a y 55@60_ ! Wind sh Perfection Tae? hades Sie co 1 40 . 1 ee Mixed, Penang ees 20 ie wad 960 12 in ‘da Cleans | Red “Crown “aso jopuers Hamburset Byes! Mes ackere! | Gao Cotton: 3 INE oe oe ers i na Machine Gasoline 7 os Sa ia 65 acon 100 Ibs ee: No. 2 _---—-—- @17 oc > ply cone n. ce ie i Capi —& Pe Gas Le 24 Corr ns, 48 ak “and 10 M s, 50 a nl Ni megs pkgs. ae GIG n, G Diy balls . Be nae ' 1 ae j pitol ING oline 3 ied B los d ess Ss. _ 36 Emenee, 70-3 doz. } ply is ) 85 bls Cyli apht 40 48 ¥, seef I a6 Mess, a. 2600 Le i ine @45 50 a a sae at nder, Se 27 Cc ooke a S ou {ash, E 75 No i g int es 13 50 Boece Bla 05-110 ___ @42 oe 13 Wood ) nes Rea Bazi ron F4 : Pouch Tone 175 No. 7 100 B, aannn-- : 00 Panter: ac - --- @38 Cider VINEGA 3 15 shi utter Bowls Winter Bla: Engine, 52.5 cogked onede, No. 1 = Ibs. ----—- 25 a Pepper, Cavenn ae Ge White Benton — So a ee ; ei a ' 2 . x —— e , pela 7 Ka, i eo. aan CEO AT hy te Vi ) é 19 in. 2) eo Polarin oe Iron 81.5 tig : aye ‘Tongues oF . aia 1300 A Pure Se @22 wie we a oo 30 ] Gane _ 7 00 e, Iron Bbls. cee Be =. 50 le bt ake He 85 ry pk on i und in B Wine, on cea 20 Me cous 11 00 bl o- x iced acon, § is Ibi, 10 rrin cloves *. amai ulk Oak 100 gre in 26 ua oe OO S.- S E m 1 0 9 Cz . Zanzi ic a gra A he Slie 3a. edi 4( lbs ass Zanz a kland in { V 62.8 Sli ed Be con, Stn 3 ic Ss ae L nies a ___ @20 and Vin 1 29 Fi VRAPPIN meee Boot. 218 “a 00 tase oo BLA i= See tae a trices oe @55 Oak Go.'a eas & Pi at aaa G PAPE 5 0 Bra 2 Ha y Box, CKIN \ ustard Moan @ Bhi and Ap rands Pickl io, 1 F anila, whi R Z. 1 90 andy lar, G Mustard ——————-- @34 to Rib ppl nds. _ Bute fie wh ch? Ge Bixb Box ge3d N tard aa nann————- @2 ey sh bon e Cid Butchers ae ite ll 8 Millers ya gae 2.350 1 ace, Penang ---——- on — Whi com os Kraft _ Mata _.. iller’s oyal 2 4 oe Pep gs lucas @42 Pack Vhit } 45 ane la ~ Crown Polish 1 25 Pe aor aa —- @85 cages ni Picklir ‘ — oe Polish 90 sci Black -----. @3 no ch <4 vukavnne 2 eppe Vhi oie 4 arge. Y 6 Ba. a a... @25 a Magi EAST C ee mea ---- @45 No. 0 ICKIN ea F doz AKE ungari anne No » per : G a nlight es ~ S ria @22 ea g Si = Se Ne 1, per = - Sunlight, 3 dow. =. 2 70 S a eS oes Sean i. 70 penn Foam, aan, 2 70 3, per pr ORS ueaciee &5 ast F« ee 3d + << 1 35 gros 4s yam OZ 35 SS _ - 25 ‘ 1% a --- 190 octeee Cc doz. 1 35 Tleise —CO » — a ae r doz ° - -- 28 38 Proceedings of the Local Bankruptcy Court. Grand Rapids, Feb. 9—In the issue of the Tradesman of Feb. 2, the writer an- nounced the adjudication of Oliver R. Waters, and that as soon as the neces- sary funds came with which to prosecute the case, a date for the first meeting would be fixed. The necessary funds have been furnished and the first meet- ing of creditors in this matter will be held on February 23 at the office of the Referee, 314 Houseman building, Grand Rapids. Feb. 8—On this day Jacob Van Der- molen, of Grand Rapids, was adjudged a voluntary bankrupt. The bankrupt was a wage earner. The proceedings have been referred to Benn M. Corwin, ref- eree in bankruptcy, who is also receiver in this matter. The date of the first meeting is Feb. 21, at which time the creditors may attend, prove their claims and transact such other business as may properly come before a first meeting. The bankrupt schedules assets in the sum of $607.14 and his liabilities are $1,578.45. ____ Your Greatest Possession. The world has never reckoned money as a competitor of character. There is no fortune in the United States that can stand a movement against the character of a Lincoln or a Roosevelt. The sobriquet of “Honest Abe” had a great deal to do with making Lin- coln President of the United States. Everybody who knew him believed in him. They saw in the man an honesty and straightforwardness of character, an integrity of principle, a purity of February 16, 1921 motive and purpose from which noth- ing could swerve him. It was the un- questioned faith in his honesty that gave him such a hold on the hearts and minds of the American people. Nothing could shake their confidence in him. No calumny, misrepresenta- tion or abuse of political opponents and enemies could turn them away from him. Never before did the world so need genuine manhood and womanhood, men and women who rate character above everything else as in the pres- ent crisis of civilization. Never be- fore did it call so loudly for stalwart honesty. The World War has left society in a demoralized state, and only the triumph of character over all low, selfish motives can bring it back to normal, and stabilize condi- tions. Chaos would come to most of the world to-day were it not for the influence of men and women who put principle above party, and the good of all above individual gain. Don’t spoil your life by merely mak- ing a living, as so many are doing. They are so eager to get on, so crazy to get money that, before they realize it, they compromise with their char- acter, and on the way to their pile they sacrifice the most precious thing they possess. They throw honor and in- tegrity overboard and barter their birthright for a mess of pottage. Rate your character as your highest asset, your greatest possession. ——_+-~___ How Come? A hen will lay One egg a day. A bug will lay a hundred. I ask: “How come? Can Providence have blundered?2” —_+~-.____ If you expect to get credit for. be- ing prompt pay, you must have your checks in your creditors’ hands the day they are due, not the day after. have a dollar. ting what you pay for. at the time appointed. OME people are so economical that they never They use up their money trying to get something for nothing. You can’t buy dia- monds at the cost of rhinestones. costs more than plated ware. true economy is paying for what you get and get- Napoleon won most of his campaigns because his troops were on the ground— business campaigns the same way. And so do we win our customers because we get our goods to our -trade—at the time appointed. Sterling silver After all, the only Flour buyers win their GRAND RAPIDS JUDSON GROCER CO. MICHIGAN i a ss acd bd i a oan acd ae RateBs i eB a Ach : i February 16, 1921 Brevities for Busy Storekeepers. Written for the Tradesman. A neat and clean store win trade. Order with your eye on last year’s sales record. Ventilate your store—fresh air doesn’t increase the overhead. Pessimism is a bad thing for the business as well as your digestion. An insert or “stuffer” is one form of resultful advertising that costs al- most nothing. Some merchants are always prom- ising themselves they will start some- thing to-morrow. Why not try to- day? If you find the track ahead blocked, back up and switch to a new track. The way some dealers guarantee everything makes thoughtful cus- tomers suspect their claims are “scraps of paper.” The people who come to _ look around to-day may come in to buy something to-morrow ‘Treat them right. Troubles at the selling end of the business are often caused by careless- ness at the buying end of it. Some dealers are wondering why they are not getting ahead now with methods that brought in the bacon be- fore the war. It is nice to be popular, but you can’t join everything and attend all the meetings of every kind in your community. If you sell goods on credit have some sort of a workable system to en- able you to keep a record. What has become of the old-fash- ioned storekeeper who used to think he was getting rich because goods were accumulating on his shelves? Little jobs sometimes seem irk- some; but if you will make them a part of a routine schedule they lose their pestiferous nature. The merchant who is trying to build up a retail trade without adver- tising is as a man essaying to raise a garden in a dark cellar. It can’t be done. helps to correct sales The only way to get money to pay your bills is to camp everlastingly on the trail of the fellows that owe you. If a clerk thinks he can run the store better than the boss, instead of discouraging the boss by telling him in gestures and antics, why not cut loose and sell goods to beat the band? It is all right for a merchant to be precise and get all that is coming to him, but don’t break a soda cracker in halves just to get your share of it. Show your self and the bystand- Pa MICHIGAN TRADESMAN 39 ers you are a good fellow; give him both halves of the cracker. When the house from which you buy merchandise pays a high grade advertising man a big salary to get out bang up copy for dealer helps, and then pays the printer a lot of money to print inserts, circular letters, fold- ers, window cards, and store signs, and then expresses them to you pre- paid, and then you chuck all this printed matter in a dark cubbyhole somewhere about the store the goat, you or your house? Frank Fenwick. —__2-__ Perils of Lightening. If you are out of doors in a very severe electrical storm the Electrical Experimenter offers the following rules for your protection: Keep away from wire fences. They may carry a dangerous electrical charge long distances. Cattle in pastures are frequently killed from the neglect of farmers to ground the wire of the fence. Keep away from isolated trees. Oak trees are frequently struck, beech are seldom struck. It is safe in a dense forest. Keep away from herds of cattle and crowds of people. Do not hold an umbrella over you. It is safer to sit or lie down in an open field than to stand. Drivers should dismount and not stay close to their horses. Do not work with tool or implement. If you ére indoors: is any large metal stove and from the conduct the lightning to and down the chimney. Keep away from the chimney. The hot gases chimney may Do not take a position between two bodies of -metal, as the stove and water pipe, for example. .An excep- tion to being near metals is the case of an iron bed. One of the safest places is on a mattress in an iron bed, provided you do not touch the metal. The metal surrounding you makes a safe cage which will prevent the light- ning from reaching a person inside. Do not stand on «@ wet floor nor draw water from the well or faucet. Do not stand directly under a chandelier, near a radiator nor on a register. Do not use the telephone. ———__.- + Why not spend some of the time you devote to visiting with other clerks to discussion of store methods and selling plans? AIl your fellow workers have good ideas you could Se, Wey) ea aol Bethy bai W. S. Canfield pane Co. WHOLESALE DISTRIBUTORS 205 Godfrey Building GRAND RAPIDS, MICH. BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous Insertion. if set in capital letters, double price. No charge less than 60 cents. Smail display advertisements in this department, $3 per Inch. Payment with order is required, as amounts are too small to open accounts. For Sale One of best cash stores in FORCED SALE Mi ichigan, doing about $50,000 per year. Post office in store. Business established The Chester R. Culver dry goods fifteen vears. -usiness ire to increase stock and fixtures, located in_ the on account of new lopments sur- Steel Hotel block, St. Johns, Mich., rounding it. Only general store in town. will be sold to the highést bidder, Address No. 208. care Michigan Trades- Monday, Feb. 28, at 10 o’clock in the man. 208 forenoon. Edward Fehling, — If you are thinking of going in busi- ness, selling out or making an exchange, place an advertisement in our business chances columns, as it will bring you in touch with the man for whom you are looking— THE BUSINESS MAN. “PROOF OF THE PUDDING” $11,142.12 worth of Clothing is the amount I sold for H. Lebrim & Co. of Peterborough, Ontario, in 10 days. 2,000 letter heads $5.90. Samples. Cop- Same Brains are. ready to conduct per Journal, Hancock, Michigan. 150 your sale. A. E. Greene, 128-130 N. S ae Mee Mechanic St., Jackson, Mich. Salesmen—Calling upon retail grocers and general stores who are in a position : y earrv : ide ine o ch vcrade a WANTED—Position as clerk in any o So oy 2 h a we oe sees kind of store. Six years experience as {0 CJa"to your income. aes sage heat manager of variety store. Address V. to add to your income ite definitely Pitcher, Lawton, Mich 209 territory covered. Address O. T. C. c ’ ; Ls : Kingsbury & ‘Ont ario Sts., Chicago. 203 Cash for your business—no matter Sige al ve 2V" Orcas ao "OR ~—Sash and do 1 Tull where located—buyers waiting. Write FOR SALE ash and door mill. Fully equipped and excellent location. Will consider proposition for purchase of part interest. Be dard & Morenci Mill Co., Oak Park, Ill. 205 for terms today. Chicago Business and Realty Exchange, 327 South LaSalle St., Chicago. 210 FOR SALE OR TRADE—2000 acre a : Michigan stock and grain farm. Splen- For Sale—A nice growing business in did set of buildings, two tenant houses, a good town with a good stock of mer- four barns, hog stable, garage, scales, ‘handise. Lost my health. J. D. Salls, $25,000 worth of stock and tools. 1500 Lawrence, Mich. 201 acres under cultivation. All free and — ao ee clear. Will trade for large stock of . : r : : eeths “or Sale-—Up-to-date ne - merchandise. No junk. Address No. 212, co ine a ate 21, tem a se th . care Michigan Tradesman. 212 June 1918 prices. Address No. 202, care a of Michigan Tradesman. 202 For Sale—Twenty acres farming land, ——— with new bungalow, twenty-five miles from Grand Rapids, near interurban, All under cultivation; apple orchard, and small fruits. Will sell for cash or ex- change for stock merchandise. Address No. 214, care Michigan Tradesman. 214 Wanted—A man to equip and man- age delivery system. Will rent our mag- nificent delivery building, now vacant, and pledge merchants’ support. J. A. Stromberg, Escanaba, Mich. 213 For Sale—First class wholesale bakery, good home trade, splendid shipping trade. $40,000, half cash. Poor health makes this sale advisable. Write or see Trades- man. 215 For Sale—Corner store, with ice cream parlor. Stock general merchandise, har- ness goods, Bauer harness machine. Will sell one or all. Lock box 11, Metamora, Mich. 216 FIRE AND BURGLAR ing connected, doing good business. Very reasonable. Address G&G. WW. Taylor, PROOF Clarion, Mich. 217 FOR SALE—General store, with dwell- Just listed for sale General Stores, ladies ready-to-wear, hardware and im- plements, drug stores. Business oppor- tunities and investments of all descrip- tions. Excellent locations. Buyers write for list. Chicago Business and Realty Exchange, 327 South LaSalle St., “a 11 AFES CASH REGISTERS REBUILT ~~ — co. 122 North Washington Ave., Saginaw, Mich. We buy sell and exchange repair and rebuild all makes. Parts and supplies for all makes. Grand R.apids Safe Co. If you want to reduce or close out your stock, write the Big 4 Auctioneers, Fort Pierre, S. Dakota. 196 For Sale—Cash registers, store fixtures. Dick’s Fixture Co., Muskegon. 76 Tradesman Building cis ion eash for clothing aa a nishing goods stocks. L. Silberman, aad E. Hancock, Detroit. _ 566 BANISH THE RATS—Order a can of Rat and Mouse Embalmer and get rid of the pests in one night. Price $3. Trades- man Company, Grand Rapids, Michigan. Will pay cash for whole stores or part stocks of merchandise. Louis a Saginaw, Mich. Wanted—A desk size visible typewriter in exchange for a Fox portable No. typewriter in good condition. Joe Sika, Copemish, Mich. 207 40 NEW TWO-CENT COIN. A bill is now in Congress to pro- vide for the coinage of a copper two- cent piece to bear the medallion of Roosevelt. All middle-aged people will remember the old two-cent coin of years ago. It was almost as large as a silver quarter. It never reached any great popularity and was long ago withdrawn from circulation. Just what basis there is for the assertion made in Congress, there is a strong demand ,for its reissue, is not clear. I: would seem to be a needless addition to our list of coins, as two pennies serve every purpose that could be filled with a two-cent coin, However, there is need for a 2%4- cent coin, which would be a genuine convenience and a logical addition to our coinage. Its advantage over a two-cent coin lies in the fact that it opens up new uses and fills a need not met by present coins. Such a coin would be an exact fractional and aliquot part in our decimal system and would make possible even change in a multitude of retail prices. We have the quarter and the tenth of a dollar, but no way of making an eighth of a dollar, in change. Articles which are sold two for 25 cents, 15 cents or 5 cents call for prices which cannot be exactly repre- sented in our money. The 214-cent make possible exact change at Mc, 2i%4c, 7c, 12M%c or any multiples of them that might be re- quired. coin would These prices occur very fre- quently, and if a new coin is going to be made, it surely ought to be one that would meet this need. The most frequent use for it would be the two- for-a-nickel purchases. There are multitudes of small articles at that price. If a 2'%4c coin existed, there would be more of these small sales. There is no intermediate coin be- tween lc and 5c, so to change 5c re- quires the use of five small coins, when it might well be done with two. All fractional prices that now re- quire the use of three additional pen- nies, such as 12%4c, could be met with the one extra coin, besides also sav- ing the wasted %c which is always overcharged. Before the days of pen- nies, not so long ago, merchants al- ways collected 15c for a 12%c pur- chase, and this represented an an- noyance and loss to the customer, which is only partially remedied by pennies. Such new coin has monetary and mathematical logic to commend it. Always every convenient price would be exactly measured by it. Forty to the dollar, twenty to the half, ten to the quarter, four to the dime and two to the nickel. Before the days of war prices there was considerable demand, in many cities, for three-cent street car fares. Those days may never re- turn, but if they do, the two for a nickel ticket would be far more con- venient. Also, it would be far better to pay 7'%c than 8c or 10c, just be- cause of a lack of change. If a Roosevelt coin is to be minted, there is reason for protesting against paying him the dubious honor of a place on a coin that will meet with very little use. On the other hand, it would be a striking tribute to his originality to place him on a new coia that would open up new channels of MICHIGAN TRADESMAN usefulness and that would do things that have never been done before. CHARACTER IS A REAL ASSET. Giving of credit is a matter which has become increasingly important of late. The hazard of it is not the only feature, although it is by no means one to be ignored. Insurance people know that, when business is bad, the fire risk becomes greater, and credit men are aware that, under similar con- ditions, the temptation is stronger {o resort to tactics to avoid paying debts. In a falling market there is a strain put upon persons who find values have shrunk materially between the time of placing an order and that for the delivery of goods. The honest merchant will take the loss caused by his error of judgment and preserve the business reputation which*is one of his chief assets. This is the case with old-fashioned houses. But, dur- ing the boom period, a lot of con- cerns sprang up to rake in some of the easy money that was to be had. They had no traditions or reputation to uphold. When values dropped they either repudiated their obligations on some technicality or other which the loose form of contracting permitted, or else went to the wall. Those that survived are finding it rather hard sledding to get credit from sellers. In some instances, indeed, they are told their business is not wanted, this be- ing true in the cases where an allot- ment of goods is made. At othe times they find that they cannot se- cure as early deliveries as are afforded more scrupulous dealers. The upshot of it all is that many are discovering that character is a real tangible asset which counts in business. CANNED FOODS SITUATION. It is reported that packers of to- matoes are still very despondent aboux the 1921 season, as many of them have part of their 1919 pack still on hand. If the present dullness continues it is almost certain that prices will slump again, as holders are practically forced to get rid of accumulation before the 1921 season opens. Consumptive de- mand for tomatoes is good because they are cheap. of packing will this year be just as Sreat as it was last year, Packers say the cost because while the prices of many factors are lower this year the price of tomatoes will be higher. Last year, as one packer expressed it, “we got our to- matoes for nothing.” The weakness in corn has induced somewhat lowe: prices: As to California fruits, the consumptive demand is reported good. largely due to the decline in prices. Peaches and apricots are about stead and the balance of the list about un- changed. ee ees Detroit—The Home Leather Co, Inc., has been organized with an au- thorized capital stock of $50,000, of which amount $26,000 has been sub- scribed and $7,656.11 paid in in prop- erty. The Lord hears the prayer of the hustler who prays for work, but the man who prays fer a job to be sent to him gets no’ results. ——_++<____ What has become of the old-fash- ioned young couple that took pride in owning their own home? GOOD TIME COMING. Kalamazoo Convention Promises To Exceed All Predecessors. Cadillac, Feb. 15—Herewith en- closed is program for the twenty- third convention at Kalamazoo, Hotel Burdick Auditorium. It is hoped that every grocer will avail himself of the opportunity to come to this meeting. Nearly all classes, even ministers of the gospel, advocate a shorter cut from producer to consumer. This, of course, is intended for the purpose of eliminating the middlemen, and we be- lieve that time has shown that no more economical way of distribution has been found than has been used for ages—producer to wholesaler to retailer to consumer. If you believe this to be right, then, in order to combat the influence of those who oppose, you should not rest satisfied until you have joined with your competitor in a hand-to-hand union to keep the invaluable principles of present distributing methods be- fore their mind. For these reasons it is hoped that a large attendance will be at Kalama- zoo, as many ideas thrown together will result in a workable plan. Please do not let the thought enter your mind that your idea is of no value or that the officers would not use your idea, for your idea may be just the one needed, and if you keep it to yourself it benefits no one, not even yourself for, in these days cf associated effort, one cannot stand alone. I have just received word from the Michigan Securities Commission, stat- ing that the American Grocers So- ciety, has not made application and its approval has not been granted to this Society. J. M. Bothwell, Sec’y. The Completed Programme. Tuesday, Feb. ; 9 a. m.—Registration and reception of delegates. 40 to i2 a. show at armory. 1:15 p. m—Convention called to or- der by Harry Hubbard, Kalamazoo, President Grocers Association, Kala- mazoo. Invocation. Address of Welcome—Mayor. Response to Mayor’s Welcome—- President E. W. Jones. Address of Welcome— Harry Hub- bard, President Kalamazoo Associa- tion. Response for State Association— Vice-President—J. Affeldt, Jr., Lan- sing, Michigan. Introduction of State President— EF. W. Jones, Cass City. Annual Address—E. W. Jones, Cass City, President. Appointment of Committees: m.—Visit pure food 1. Rules and order of business. 2. Committee on credentials. 3. Auditing committee. 4. Committee on by-laws. 5. Resolutions. 6. Ways and means. 7 >: yo recs: Announcement of Local Entertain- ment Committee Ce of the Sales Tax led bv Affirmative—C. J. Saginaw. Negative—-Herman Hanson, Grand Rapids. Discussion, the State Constabulary, led by Affirmative—John A. Lake, Pe- toskey. Negative—Leonard Seager, Cad- illac. 5:45 p.m. Adjournment for the dav. 6 p.m. Guests of Local Entertain- ment Committee. 8 p. m. Minstrel show in conven- tion hall. Wednesday, Feb. 23. 9 a.m. Convention called to order. Report of Committee on Rules and Order of Business. Annual Report of Secretary—J. M. Bothwell, Cadillac. Annual Report of Treasurer—Chas. H. Schmidt, Bay City. suggested Gross Christensen, February 16, 1921 Report of Chairman Board of Di- rectors. Reports of Secretaries of Local As- sociations. These reports to be in writing and a copy filed with the State Secretary. Commissary Buying Clubs and stores in manufacturing plants and their effect, Paul Gezon, Grand Rap- ids, and Louis F. Loetz, Sturgis. Reading of proposed changes to By-Laws. Address—Jacob Kindleberger, Kala- mazoo. Address—Mutual Fire Insurance, by George Bode, Fremont. 11 a. m. Visit pure food show. 1:30 p. m. Convention called to or- der. Topics of mutual interest will be discussed. 2:30 p. m. Address, Let's Get To- gether—Sherman Rogers, industrial reporter on the Outlook Magazine. He is also known as the Lumberjack Orator and is celebrated not so much for the academic language he uses as for the real punch he gets in. 3:30 p. m. Why Michigan Canned Goods Are Safe To Buy, by. W. R. Roach, Grand Rapids. 4:30 p. m. Salesmanship, by W. A. 30thwell, Toronto, Ont. 5-30 pm: Vasit pure food show. 8 p.m. Address, “Quit Passing the Buck”—Sherman. Rogers, Lumberjack Orator. Thursday, Feb. 24. 9 a.m. Convention called to order. Roll call Committee Chairmen. Report Auditing Committee. Final Report of Committees on Credentials. Adoption of amendment to By- Laws. Report of Committee on Resolu- tions. Discussion on adopted. Address—Dr. Henry, Kalamazoo. Address—John A. Ulmer, Toledo, President National Association of Re- tail Grocers. Question Box—Herman Grand Rapids. 12 m. Visit pure food show. 2p.m. Call to order. Final report of Resolution Com- mittee. Unfinished business. Annual election of officers. Selection of next convention city. Introduction of new officers. Adjournment. Immediately at the close of the meeting the Board of Directors will meet for the transaction of such busi- ness as may properly come before them. All meetings will be held in the Auditorium of the New Hotel Bur- dick. Resolutions as Hanson, —_—__>-<___ 3uyers of wearing apparel and sim- ilar articles in Michigan would know what they are getting, if a bill intro- duced by Representative Henze, of Dickinson county, should become a law. This measure is a sort of “state edition” of the proposed federal “Truth-in-Fabric” law and would pro- vide that all cloth or clothing offered for sale in this state shall bear a label stating the amount of wool, cotton, silk, shoddy, or other materials con- tained therein, specified by weight in pounds, ounces, or fractional parts thereof. All fur garments would be required to have a label showing the kind of fur; and leather or. rubber goods would have to be labeled to show whether or not they contained substitutes. A penalty of $50 to $500 or 10 to 90 days in jail would be pro- vided. ——__»-._ The man who persists in the down- at-the-mouth attitude is no one to cheer up customers complaining about. the high cost of living. : @ % e 2 s —on being in two at the same time You’re wondering how you can crowd more business into one day. \ Vy ae You cant hold father Time You can’t hold back the hands of the clock but—you can be in two places at the same time. Sure you can! Long Distance Telephone Service enables you to sit comfortably in your office and talk business with customers in another city. Instead of wasting time going to see an out: of town prospect when it is simply a matter of “follow up,” why not let Long Distance help you? MICHIGAN STATE ( Ww @B <7 es places In this way, you keep your finger constantly on the pulse of poten- tial buyers, yet reserve full time for closing deals. Call up “‘future prospects” and then ‘call on the “live” ones. That’s the system—and you'll find it a good one. You'll tind Long Distance Service prompt and efficient. Connec- tions are made quickly. Conver- sations are readily carried on-in an ordinary tone. Take advantage of this modern service that doubles selling time. Lo we Tell the world Make part of your “‘calls” via Long Distance Telephone. X % {> TELEPHONE CO Ae es Seer syst <2? re he Gane aS “Our Ambition—Ideal Telephone Service for Michigan” . Pa q : ) . - Ooh ils i Te T= Se a aN : 6 Ae a wot! coe ; aa NENT AY ———— ert. \ \ NWS bon One As art tt = fo Pa Pj ? Yo ES ay Me STN li GH \ - . . — 3 e Yj ‘ anit A \ ~ ‘ \\ \ ae NY “eid, es oy +3 ed j ; are 4 = a ene * Advertised x over all the United States —and therefore easy to sell. Once the house- wife has tried them she will buy again be- cause they havea fine flavor and they differ from ordinary dried peaches in that the fuzz and much of the peeling has been removed by a thorough washing and brushing pro- cess, which leaves the fruit bright in color, and attractive, as well as wholesome and economical. Package Peaches Save You Five per cent Shrinkage! Dried peaches exposed in bulk now show a shrinkage which in the past has been a dead loss to the retailer. Avoid this loss by buying in packages. It means the saving of time, money and labor and you give to your customers a clean product in an attractive and sanitary manner. Modern grocers everywhere are selling dried peaches in packages. CALIFORNIA PEACH GROWERS INC... ~ MAIN OFFICE, FRESNO, CALIFORNIA - OVER 6500 MEMBERS