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\ WLLL LLL Laddlddiidllllilllliddidilllllddllddllldlidididilidlddddddldlddidldddldldildd UMhhbddddssidhdddsididddddidhdbidilddidldddbddddbididddddddididddidddlacididiuu54u4uu5c5c0ciiiidéasaiiEcc!:T
Everybody Eats Yeast
The life-giving vitamine in Yeast keeps healthy peo-
ple fit, and builds strength in the under-par.
What are you doing to link up your cash register
with this new demand for
Fleischmann’s Yeast
Get in an the. Big Push for Yeast and increase your
profits,
Havetyourscustomers place a standing order.
PS}
When You Need Sugar
ecall Or s¥ig ae for prices. We-are ih direct connection with the largest
‘refiners ip the country and can quott the
=x e« LOWEST MARKET PRICES =.
~ «© « On Fine Eastern Cane or Beet _
in car ar less-than-car lots. ¢ , .
ts ais callie tacdd Gea: to cia Enc ce,
coftee and canned meats. -
- PHOMES
- . Citizens 65448
~ Beth Mata 5041),
CLACLEUULE DE POCERSRRRAI TIT LELELILE
“Loose” Sugar |
Means Losing Sugar
Careful tests have proven
that a Grocer cannot fill
173 two pound bags out
of a 352 pound barrel of
sugar. The loss runs
anywhere from one to
five pounds.
Franklin Package Sugars
not only save that loss;
but the cost of labor,
bags and twine.
The Franklin Sugar Refining Company
PHILADELPHIA
**A Franklin Cane Sugar for every use”
Granulated, Dainty Lumps, Powdered,
Confectioners, Brown, Golden Syrup
Pushing Packaged Products
is a job that should engage the interest and activity of
every up-to-date grocer because it means a constant,
never-failing profit.
Shredded Wheat Biscuit
is made in the cleanest, most hygienic food factory in
the world and is packed in dust-proof, sanitary pack-
ages. It is ready-cooked and ready-to-¢at, saving fuel
and kitchen worry. We have ten million dollars in-
vested in this process. We creaté a demand for it
through nation-wide advertising. We deserve your
co-operation in the distribution of this product.
MADE ONLY BY
The Shredded Wheat Company, Niagara Falls, N. ¥.
One rotten egg in a dozen
does not spoil the eleven
but cuts out your profit.
IS the same way with your valuable papers
IT —which should be in a safe place—when
you have a fire and your books, inventory,
record of daily sales and record of purchases are
not in a fire proof safe. It is like a rotten egg ina
dozen; in fact, it is a rotten egg in your business,
because, ten to one, you don’t get the money you
are entitled to and you cannot reasonable expect
it either,
Prevent this possible loss. Buy a reliable safe to
store away your books and valuable papers every
night. Now, while you read this advertisement is
the time to act. It is a warning to you for you
don’t know what is going to happen. Don’t delay.
Do it right now.
We sell the best safes on the mar-
ket, in all styles and sizes at reas-
onable prices. COME IN OR
WRITE. You will never regret it.
GRAND RAPIDS SAFE CO.
Corner Ionia and Louis Sts. Grand Rapids, Mich.
ange ceoies adil
ADESMAN
Thirty-Eighth Year
GRAND RAPIDS, WEDNESDAY, JUNE 22, 1921
Number 1970
MICHIGAN TRADESMAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly by
TRADESMAN COMPANY.
Grand Rapids.
BH. A. STOWE, Editor.
Subscription Price.
Three dollars per year, if paid strictly
in advance.
Four dollars per year, if not paid in
advance.
Canadian subscriptions, $4.04 per year,
payable invariably in advance.
Sample copies 10 cents each.
xtra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old, 50 cents.
Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.
BEST HOPE OF THE FUTURE.
This, being a dull period of the year
in merchandising in many lines, af-
fords opportunity for the reflection
and deliberation which present condi-
tions seem to require. In primary
markets plans must be laid for next
year’s retail business, account being
taken of the
likely to arise from wage reductions,
disturbing influences
tariff and taxation changes and the
return to greater productivity by var-
ious European countries, which must
needs affect our exports to them no
less than our imports from them. The
course of exchange is another big
There
are few of the more important in-
dustries in this country whose out-
put and prices, not to speak of their
prosperity, are not dependent in some
degree on the volume of their ex-
factor to be reckoned with.
ports. Isolation in an economic or
commercial sense is even less possi-
The dwind-
ling of exports, which has been con-
tinuous since the beginning of the
year to the extent that their value in
May was less than 46 per cent. of
what it was in December, has had a
ble than it is politically.
most marked effect in producing un-
employment throughout the country.
[t has also made much more difficult
the problem of putting the mercantile
As to the
last mentioned matter, it may also be
marine on a paying basis.
added that it will become even more
complicated by the enactment of the
tariff proposed, whose avowed pur-
pose is the checking of imports, which
are needed as return cargoes. The
uncertainty of all these matters is
having its natural effect in checking
enterprise and conducing to a con-
tinuance of the hesitant spirit in
buying.
Out of the thicket of uncertainty
there is no well defined path, nor is
there any panacea which will cure the
ills from which business is suffering.
Foreign trade awaits the settlement of
internal and external disputes in Eu-
rope and the Near East and the re-
sumption of somewhat near normal
production of manufactured products,
At its best, considering this country’s
capacity for production, it would re-
quire less than two-thirds the quan-
tities which the mills and factories
can now turn out to provide for its
needs. Unemployment is, therefore,
certain to a considerable extent until
sufficient foreign demand _ arises.
Meanwhile, no one pretends that the
volume of domestic business is any-
where near what it should be. This
seems to run all along the line from
iron and steel and the other metals
and the manufactures of them to the
textile, leather and rubber industries.
The mills do not like the hand-to-
mouth buying which: is everywhere
evident, but, for that matter, neither
do the buyers themselves. Both sides
would be better pleased if future
needs were provided for in the usual
way. That would enable the manu-
facturers to plan ahead for a certain
volume of production, and it would
save buyers the anxiety of watching
daily shifts of prices. But, back of
all of them is the consuming public,
which is just now more interested
in making both ends meet and saving
a little out of incomes. The increase
in savings bank deposits, in subscrip-
tions to United States certificates and
in building and loan association assets
And, atter all,
this tendency to thrift is the best
shows this tendency.
hope of the future, much as it may
for the moment decrease the volume
of sales.
ECONOMY PLUS.
Isadore K. Simpson was a man of
considerable importance.
(hat is to say, Isadore had con-
vinced his neighbors, his employers,
the immediate community, that he was
of considerable importance, but there
were some doubts in the minds of the
banks and himself as_ to
whether or not this was strictly true.
Isadore had
Isadore
made considerable
money during the war and he had
increased his business and his personal
He had a new office build-
ing, numerous clerks, and a new
country
expenses.
Place and a couple of
chauffeurs and all of the things that
go with increased prosperity.
Then the slump came.
Isadore had boasted so much of his
success and had posed so prominently
before his fellow men that he felt
ashamed to retrench when the sign
posts of commerce pointed that way.
He felt as if he would lose his reputa-
tion as a successful man if he reduced
his working modified his
lavish living expenses, so he kept on,
hoping against hope that things would
come out all right some how.
As a result Isadore is now in the
hands of a receiver and all the econo-
mies he might have put into effect to
save his fortune are now in effect
under orders of the receiver, with
force or
his fortune gone and his control of
his own affairs taken from him.
This is not an exaggerated vision of
things as they might be, but Isadore
is a reality and the lesson which Isa
dore’s experience teaches is that
economy is the password of the day.
Whether we like it or not, the whole
world is in a state of economic com
petition. The nation, business or in-
dividual which would survive must
make up its mind that the competition
from now on is more largely economic
than progressive.
It is no longer a question of how
much business can you do, but how
little can you do business for?
Of course, economy has always been
the measure of successful business,
under normal conditions, but during
the boom times business has been
careless in forgetting this all-import-
ant factor.
They may talk improvement of busi-
ness; increase in export trade and all
sther remedies imaginable, but
1
the
there is only one really, truly remedy
t
to the present conditions and
economy.
Some nearsighted folks may preach
the doctrine that spending makes for
prosperity: but waste and extravag
ance never made for permanent pre
perity at any time or at any place.
We might as well accustom our-
selves to playing the game aceording
to the rules. And economy is the
basic rule to all success and we need
the basic rule now more than at any
other time in the history of the
world’s commerce.
difficult to
acquire, but the solution to the present
Eéeonomy is a habit,
situation is difficult. Therefore don’t
get the false notion that extravagance
Work, earn,
save, is the order of the day and only
is going to help matters.
by following out this order will things
1
be speedily and permanently righted.
NEW IDEA IN METRIC SYSTEM.
And now the suggestion is made
that instead of destroying the tradi
tional English system of weights and
measures based upon the foot, the
pound, the quart, etc., in favor of the
international decimal “metric” sys
tem, that the old system be adapted
so as to enjoy all the advantages
which come from decimal subdivi-
sions of those units.
This is distinctly a new angle i
the metric system idea, and wil
doubtless meet with much support
from those who have opposed the
absolute abandonment of all that is
established to set up new units which
never have had a very strong stand-
ing with the American people at large.
Those people who have objected to
would
such a_ wholesale transition
doubtless welcome a new compro-
mise.
It is suggested to take the foot, the
oOuns and the cubic toot t
]
spective indat ' ot ¢
and olun ind t thy¢ j t t
1] ¢ | { ,
decimal into t] ‘ thou
14 etc ‘ ‘ ng "1 4
cony lie ee Tat) ‘ t )
it! t the ( t aband ing
1 4 1
th Hopu ' ' |
k
Ht OF i I
_ SAINT
OUR EX-PRESIDENTS.
senator Caiders bill whie
provide an annuity of $10,000 é
ror é nresice + ¢ to . L
+] Wiehis 4
tl public ce SCli¢ ) r I j
¢ I $ 1 +4 +
he | ited States bea
t treats the en S
1 1 1 ‘
highest offic i 1 the
Ciects 4 re ( ar fi
1 .
Oo larg neans | ( eC
ceptio ut ne if’ i
} 1
MH Our ¢ reside s have
uite House ng the necessit
‘: j 1 ¢
Ot Making ‘2 1 i i
age nen that tast S t i
Lairt ‘ ¢
When Senator Calder’s b ymes
j | $
f> Fie GOUDTIESS ret é ss ¢
‘4 ¢ +1
ind ( intt yf straits
11¢ sol Of Our ¢ sicle S
peel CLTIVe General G i 3
1 1 : s
N I KNO 1 \ ) S memo!
dvinge tc v1 1 hte I; Pr.
j
cle t © ke i tre '
1 1
t] 1nite i retwee ter
1 ‘ ‘
Was IWal ri ( ( I s é
netiaad ‘ j :
PCC 4 ‘ { AbiStl i
1 } Ie }? 1 gay
t stees ) i i ¢ H if
1 > t
delj e! a tures i Kx Fres
| + t+ ‘ 1 ‘
ae. 1 is Naliitada 1 i
the s ind Dy wt g
The S ld rec
HNes¢€ expedtie tS ¢ ¢ Sicté g
\n annuit oft SL0,000 1s tle oug
t 1 “4 1 7
and probably ij ould be larger. The
14 1 a ‘
Vhnhole subjec shoul ave a iorough
| secinn evel |
discussion in ¢ gress, and s a
tion ixen a ¢ ci a is
t ) j g Ce] a reproac to l€
\merican Gove mie al pe yle
HAD BEST TAKE A BACK SEAT.
1 1 4 “
| electi | | \dams. of
\
| ) . Chan oO il R
publ Co iittes ne t has
lo itse] d ¢ ) ; o ‘
nyust ti yer S ) 5 tt if
\ ‘ ;
ing the war, whe 1€@ Once marke
( | r j more o ‘
1 i ii¢ \ ¢ i if a HLOT - it
noble and ipright ¢ acter tha the
1 a? } VA lonen +
(serman Kaiser, ( t VV 1 im of
1 1 1
Hohenzollern is the most maligned
| ne 4
OF fie vith e possipie exception
11 1
of Abraham Lin« H ged that
‘ ’ : :
to point to ft Kaiser as tne ¢ sé
1 1 +
Or the WV \ S aS liaise a pu I as
ingtol ac five rreat \met C2 traitor
1
A man who holds such views re
1 ‘
garding the Germat beast should
1
never be permitt d to hold in omce
oft public trust or responsibility in a
f tr | he is utterly in
Iree Country yecause he 1s utterly
capable of appreciating American in-
stitutions and has no just conception
of American citizenship
a rarnsererenns serensenemensersnereternsentvarrs
2
HONOR THE FLAG JULY 4.
Should Be
Celebrations Held in
Every Community.
Patrotic community celebrations
are to take place July 4 in Michigan
this year on a larger scale than ever
before. Back of the movement for
the celebrations is the determination
to give the Fourth of July a definite
meaning, especially in the minds of
foreign born residents, who are ready
to absorb the real spirit of American-
ism, as soon as this spirit is made
clear to them. The Tradesman
would like to see every home, store,
business and public building to dis-
play at least one American flag.
Churches, moving picture houses,
theaters and small picnic parties
everywhere should join some time
during the day in the salute to the
flag, the repeating together of the
American’s creed and the singing of
one or two patriotic songs. All cele-
brations should have something of
distinctive historic and patriotic char-
acter.
Various prizes should be offered for
special features in connection
these community celebrations.
The Tradesman has prepared the
following suggestions for communities
which are planning celebrations:
Objective: The largest possible
community co-operative in a celebra-
tion most truly representative of
American citizenship and expressive
of American patriotism.
Preparation: Plan a program which
will make use of as many people as
possible and of all the constructive
organizations in the community. Em-
phasize the spirit of community co-
operation.
Decorations:
with
Urge that at least
one flag be displayed in every home,
store, shop or public building in the
community.
Parade: If there is to be a parade,
10 o’clock in the morning is a good
time for it, or early in the afternoon
will do, but do not allow it to inter-
fere with the next feature.
Picnic Luncheons: Should be en-
couraged, where groups of neighbors
get together in the park for “basket
dinners.” These add to the
character of the day.
Formal Program: No community
celebration is complete without a brief
formal program. Three o’clock in the
afternoon is a good time for this. The
following outline is suggestive only:
Singing of America.
The Flag Raising, as follows:
Someone with a large voice reads
or recites “Here Comes the Flag” (by
Arthur Macy. Words will be furnish-
ed by the Tradesman on request)
while a group of young men or young
women or boys and girls carry a flag
slowly up the aisle. The audience of
course sands when the flag appears.
The flag bearers should reach the
platform as the words of the poem are
completed. Then the flag will be
raised and the audience will join in
-epeating the “Salute to the Flag’”—“I
pledge allegiance to the American
Flag, and to the Republic for which
it stands, one nation indivisible, with
Liberty and Justice for all.”
This should be followed immediate-
ly by the singing of “The
Spangled Banner.”
festive
Star
MICHIGAN TRADESMAN
While the audience remains stand-
ing, lets them repeat together the
words of “The Citizens Pledge” or the
“American Creed.”
One or two recitations or dialogues
by children may follow.
Next may come a brief address by
some well known _ orator. (The
Tradesman will assist you in getting
a speaker if that is desired.)
Formal program may close with
singing of “O Beautiful for Spacious
Skies.”
Community Singing: If you have
a good song leader, fifteen or twenty
minutes of general community sing-
ing, before or after the formal pro-
gram will be an attractive feature.
Pageant or Play: If some historic
pageant or play has been arranged
for, this may take place of the formal
address.
Games, Races, Contests add to the
festive character of the day and help
to draw the people. Four o’clock or
4:30 is a good time for this feature to
begin. The program should be care-
fully arranged and supervised by ex-
perienced leaders, if possible. Small
prizes should be offered.
Band Concert and Fire Works:
Early evening seems to be the ac-
cepted time for the band concert with
the fire works, if any, following. But
the band concert may come early in
the afternoon, and formal fire works
is not necessary to a successful cele-
bration.
The that the
sentiments of patriotism for the flag
and the Government of the United
States is the most important element
of our civic duty.
Tradesman _ believes
It is anxious that
advantage be taken of the return of
Indpendence Day to bring together in
small community groups all of the
residents of the city. Each com-
“Tax the undis-
tributed earnings
of | corporations”
HIS PROPOSAL was
made by Mr. Frank
E. Seidman at a recent
session of the Senate Fi-
nance Committee.
The salient features of
this tax—how it might be
levied, at what rates, and
its advantages over pres-
ent taxation —were dis-
cussed in the testimony
before the Committee.
The official record of the
Committee Hearings,
embodying the plan as
proposed by Mr.Seidman,
is available to executives
interested intheproblems
of taxation.
SEIDMAN & SEIDMAN
Accountants & Tax Consultants
Grand Rapids Savings Bank Bldg.
GRAND RAPIDS
New York Washington Rockford
Chicago Newark Jamestown
—e
munity has its park or public play-
grounds or other open space where
fitting celebration can be held.
Under the leadership of the Busi-
ness Men’s Associations in the com-
munity, patriotic meetings should be
held in these places. In case the
weather is inclement, the local school
building can be opened or the as-
sembly hall can be used.
It is desirable that all business
houses and others who come in con-
tact with large numbers of people
should Assist in these celebrations.
Local self-government is an import-
ant idea in American life, and local
community celebrations can furnish
the best opportunities for keeping
alive the sentiments of patriotism
upon which our country’s existence
depends.
——_.—.>——___
Fixing the Responsibility For Mail
Order Patronage.
Grandville, June 21—Considerable
has been said about the injustice of
neglecting the home merchant to
trade with the mail order house of
the big city, and much of the criti-
cism has been just and to the point,
and yet there is a possibility that
some conditions have not been taken
into account when discussing this
question.
May it not be possible that the
home merchant himself is in a measure
to blame for the extensive use of the
June 22, 1921
mails by the general public for the
purpose of merchandising?
I am led to express these thoughts
from a little personal experience along
the line of trade. Desiring a certain
article I sought the home store to be
informed that they were out, but ex-
pected to have it in the near future.
At another store information given
was to the effect that the article in
question was such slow sale the mer-
chant had decided not to keep any
on hand.
Visiting the nearest city, a few
miles distant, I spent an hour going
from store to store, these being in
different parts of the city, w'thout be-
ing able to make a purchase. The
article in question, although one that
such stores are supposed to keep in
stock, was not to be had, nor did a
single merchant suggest ordering one
for the prospective customer.
Under such conditions, what can
the customer do but order from one
of the mail order houses that usually
carry articles of every kind known to
the market?
It is interesting sometimes to go
the rounds and note the different
methods of the various merchants,
some of whom are as indifferent to
the wants of a customer as possible.
Eternal vigilance is the price of
trade. The merchant who is not ever
on the alert to win trade is in danger
of losing to his more alert and ex-
prienced competitor.
What can the man expect who is
content to sit behind his counter and
wait for custom to come to him, and
when it does come, to inform the seek-
SUUUAUGUTTEEEEEDEOUOU ETAT CET OPEEUEEOUOQGEUUHEOEEUOOSE SSO TEEEUEPOESGEUD EGU UOOESEPERU OOS EEEEOEEEO TEED EEEEEE EE
capital.
holders.
ciates.
at $50 per share.
over a 10-year period.
They are secured 7 for |.
believe to be reliable.
SHH oo
Sound Methods Mean
Success
The Texas Comrany was organized in 1902 with $2,000,000
Today the market value of its securities is approximately
$200,000,000 and it has made fortunes for its early stock-
The PRODUCERS: & REFINERS CORPORATION was
organized in May, 1917, with about $4,000,000 valuation
of assets by Frank L. Kistler, of the Texas Co., and his asso-
Today, four years later, its assets are valued, even under pres-
ent depressed conditions, at over $20,000,000.
By the purchase of $1,000 of the
Producers & Refiners Corporation
8% First Mortgage Bonds
Put out by Blair & Co., at
963 and interest
to net 9.1712 to 36%
you receive a ten-year option on $1,000 par value of stock
These bonds are all to be retired at 110 and interest by lot
Net earnings for 1920 ten times interest requirements.
Howe, Snow, Corrigan & Bertles
The above statements, while not guaranteed, are taken from sources we
' PUUUEOUAUUNSUUCCUEOOROOVECOUSSEOHTOUOUUOOEEOOOUCUSUOAHOOECESDEEEUOOOSOOEEOOEOESSVOGOUUCOUEOSOUOEEEOOOEE
SHUUUUUUTTEETEUT TEED EEC CE
nf
é
Rare iene
June 22, 1921.
er after an article that “we are out,
and shan’t get any more because of
slow sales?” The potential customer
for many other articles that store
does carry is turned away to seek
satisfaction for his wants elsewhere.
Is it any wonder that the average of
successful merchants is as one to ten?
There was an old-time merchant
who sold so much of a certain class
of goods he refused longer to keep it
in stock because of the effort it re-
quired to deal out the merchandise
over his counter. This man was in a
way successful because he was the
only trader within a radius of twenty
miles, but when other traders entered
his territory and did business in a
business way he was finally forced to
the wall, as he deserved.
Mail order houses have been an-
athematized, and many merchants
have put up a loud “holler” because
so many in his immediate bailiwick
patronize them. Many times there is
real cause for this anathema, some-
times we even get in the way of our
Own success by calling down persons
for doing exactly as we would do un-
der like circumstances.
When local merchants refuse to
handle goods such as their customers
need and even fail to try and secure
them, is it out of place for such a
one to have recourse to the parcels
post in order to satisfy his wants?
Such conditions may be displeasing
to Mr. Local Merchant, yet at the
same time such conditions must either
be met properly else expect to see the
customer go elsewhere for the supply-
ing of his wants.
This is a free country, in narne at
least, and every man or woman has
the privilege of trading where he or
she can get the best bargains. These
are not always to be had at the mail
order houses. However, when an ar-
ticle of real necessity cannot be ob-
tained at home it surely ill becomes
the local merchant to rail at those
who, through necessity, send their
money to an outside city for what
they require.
Reing consistent the home merchant
will, if he has not an article in stock,
seek to obtain it for his potential cus-
tomer and be glad to do it. Perfec-
tion is not to be found in any walk
in life, not even among the mercantile
fraternity. They as often err as do
other mortals. Right now the man
behind the counter who is not afraid
to cut prices and advertise is the one
who is to continue in trade for long
years to come, while his timid com-
petitor goes to the wall.
The merchant when not handling a
certain article, but has something just
as good which he attempts to force
on a customer, isn’t on the right road.
It is the merchant who does his level
best to please the public. and who is
ever ready to go out of his way to
oblige, who is making his paths
straight on the road to success.
Keep on smiling, no matter how
you feel beneath the surface. is the
proper spirit to exhibit. Try and
supply any wants a customer may
have, providing it is in your line of
trade. To be out of certain articles
half the time when called for is a dis-
couraging proposition to the customer
and, of necessity, tends to turn him
away from his home merchant to the
big firm in Chicago or New York.
On the whole, it can be set down as
a fact that a large part of the excuse
people have for trading with outside
mercantile houses is due to the in-
different manner in which local] mer-
chants treat those who might be
brought into the fold as regular cus-
tomers. Think about it.
Old Timer.
——__+~-~ ___
Getting Things Mixed.
“Who was that lady you just sold
that large bottle of Fleur d’ Amour
to 2?
“That is the wife of the man who
runs the skunk farm five miles owt,’
MICHIGAN TRADESMAN
Prices
What is the selling price of your commodities to-day?
Is the price that you are charging for your merchan-
dise cost plus a fair profit for yourself?
Is the price that you are charging for your merchan-
dise such as will enable you to deliver good goods to your
customers?
Is the merchandise you are selling such that your
price covers large appropriations for advertising which
sells the goods for you, or is the merchandise that you are
selling well and carefully selected merchandise of good
value which gives the consumer the biggest value for the
money; gives you a fair profit on your investment; and a
reasonable return for your services as a salesman?
Buy good goods. Know what is inside of the pack-
age, and sell your customers the kind of goods that give
them the biggest value for the money.
This policy must get you the biggest volume that is
possible under the present conditions.
WoRDEN GROCER COMPANY
Grand Rapids—Kalamazoo—Lansing
The Prompt Shippers,
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MICHIGAN TRADESMAN
June 22, 1921
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Movement of Merchants.
Jackson—Hall & Kennedy recently
engaged in the lumber business.
St. Clair—The Great Lakes Lumber
Co. recently began business here.
Hartford—A. Z.
stock to the Gleaners Co-
Perry has sold his
grocery
operative Store.
Marquette—The Champion Sand &
Gravel Co. has increased its capital
stock from $30,000 to $45,000.
Detroit—The American Loan &
Trust Co. has increased its capital
stock from $300,000 to $500,000.
Rapids—Gilbert M. Potts
Spoelstra in the gro-
Plainfield
Grand
succeeds E. J.
cery business at 1823
avenue.
Kingsley—Charles Weaver has pur-
chased the Carl Moody
and will continue the Hot at the
rocery stock
same location.
Lansing—Fire damaged the meat
Eckert, 600 East
causing
market of RK. G.
Shiawassee street, June 16,
considerable loss.
Zeeland—Thieves entered the store
of the Ted & Ed Clothing Co., June
16 and carried away stock to the ex-
tent of about $3,000.
Strunk has clesed
out his grocery stock and will remove
Belding—B. L.
to California as soon as his business
affairs can be settled.
Hawkins—H. A. Smith has sold his
general store to Albert Nabosny and
Steve Michalski, of Detroit, who will
continue the business.
Port Huron—The
tet Co.,
etc.. has increased its capital stock
from $20,009 to $100,000.
Middleton—Louis A. Nolan _ has
purchased an interest 1
Aibert B. Par-
automobile supplies, garage,
1 the grocery
stock of Ross Miller. The new firm
will be known as Miller & Nolan.
sirch Run—One of the finest bank
buildings in this part of the State, the
new home of the First State Savings
Bank of Birch Run, has been opened
to the public
Muskegon—The Big Four Fox Co.
has been incorporated with an author-
ized capital stock of $10,000 all of
which has been subscribed and paid
in in property.
Shelby—Powers & Critchett, for-
merly of Ferry, are erecting a large
First street.
The firm owns its own timber and
mill in Louisiana.
Kalamazoo—Peter & John Bush-
euse have opened the Central Market
at 326 South Burdick street. It is one
of the most
modern warehouse on
complete and modern
meat markets in the city.
Union City—Howard Marshall and
Merton Deuel, recently of Reading,
have purchased the Smith bakery and
will continue the business under the
style of Marshall & Deuel.
Pontiac— The resources of the
Pontiac Commercial & Savings bank
and the Oakland County Savings
bank have been merged, giving
Pontiac a bank capitalized at $1,000,-
000.
Lansing—Mrs. H. B. Patton and
son, Paul will open a modern res-
taurant and soda fountain
ment parlor in the
refresh-
Arcade as soon
as the building can be properly fur-
nished and fitted throughout. The
business will be conducted under the
style of the Copper Kettle.
Paw Paw—The Grape Belt Nur-
sery & Fruit Co. has been incorporat-
capital stock of
$35,000, all of which has been sub-
$12,000 in cash
and $23,000 in property.
ed with an authorized
scribed and paid in,
Millburg—Edward Meier, who is in-
terested in two Chicago stores, has
bought a general stock here. He is
adding a line of hardware and im-
plements and is installing a $3,000
refrigerator plant for use in handling
fresh meats.
Lansing — Plans for co-operative
buying which are expected to result
eventually in lower retail prices of
groceries and meats were made at
the last monthly meeting of the Lan-
sing Retail Grocers and Meat Dealers’
Association. It was pointed out that
by following the market and buying
co-operatively in quantities the deal-
of fluctuating
prices and at the same time
ers can take advantage
secure
goods cheaper. The economic value
of co-operation and its consequent
benefit to all concerned was strongly
emphasized. The Associaion lost no
into effect.
Early the next morning an order from
time in carrying its plans
the Association to which members
had contributed had been placed with
a local jobber.
Manufacturing Matters.
Detroit—The Pennsylvania Box &
Lumber Co. has recently engaged in
business.
Cadillac—The Cadillac Tool Co. has
increased its capital stock from $40,-
000 to $200,000.
Detroit—The Keystone Stucco Co.
has increased its capital stock from
$10,000 to $25,000.
Modart Corset Co.
has increased its capital stock from
$225,000 to $400,000.
Lansing—The New Way Motor Co.
has increased its capital stock from
$1,250,000 to $1,750,000.
Detroit—The Belle Isle East Side
Creamery Co. has increased its cap-
ital stock from $400,000 to $750,000.
Detroit—The Keywell Brothers
Iron & Metal Co. has increased its
capital stock from $75,000 to $175,000.
Saginaw—The
Pontiac—The Columbia Motor
Truck & Trailer Co. has changed its
name to the Columbia Motor Truck
Co.
F. B. and Willard
N. Clark, formerly in the trim de-
partment of the Olds Motor Works,
Lansing, have purchased a substantial
interest in the Goldsmith Auto Trim
Co. The business will be continued
under the same style.
lonia__j. J. Spitzileys
works has been purchased by James
E. Hood and James Lynch, of Green-
ville, who will operate the plant.
Thorice —F. D. Barton & Co. 1s a
consolidation of the F. D. Barton Co.
and the Barton—-O’Gorman Co., in-
capital from $50,000 to $200,-
bottling
creasing
000.
Jackson—The United Iron & Metal
Co. has sold its plant to Lazebnick
Bros., who will continue the business
at the same location, 632 North Jack-
son street.
Detroit—The
Corporation has been
with an authorized capital stock of
$15,000, all of which has been sub-
Stamping
incorporated
Accessory
scribed and paid in in cash.
Detroit—The Auto
Co. has been incorporated with an au-
capital stock of $3,000, all of
which has been subscribed and paid
Safety Signal
thorized
in, $10 in cash and $2,990 in property.
Detroit—The Nadler & Mark Shoe
Manufacturing Co. has been incor-
porated with an authorized capital
stock of $10,000, all of which has
been subscribed and $11 paid in in
cash.
Wyandotte—The Wyandotte Mor-
Power Truck Co. has been incorpor-
ated with an authorized capital stock
of $125,000, all of which has been sub-
scribed and paid in, $1,000 in cash
and 124,000 in property.
Fredericksen Co.
has been incorporated to manufacture
Saginaw— The
and sell brass, bronze and metal cast-
ings, with an authorized capital stock
cf $100,000, $2
subscribed and paid in in cash.
0,000 of which has been
Grand Rapids—J. Broersma & Son
have merged their furniture manufac-
turing business into a stock company
under the style of the East End Fur-
niture Co., with an authorized cap-
ital stock of $6,000, all of which has
has been subscribed and paid in in
property.
Mason—The Russell Farm & Dairy
Products Co. has been incorporated
for the production, manufacture and
sale of farm and dairy products, with
an authorized capital stock of $100,-
000, of which amount $20,000 has been
subscribed and $17,350 paid in in
property.
Detroit—The Boiler Works
has merged its business into a stock
Acme
company under the style of the Acme
30iler Works, Inc., with an author-
ized capital stock of $25,000, of which
amount $15,000 has been subscribed
and paid in, $4,120 in cash and $10,-
880 in property.
ee
No matter what business conditions
are this year, at its close there will be
plenty to complain about hard times,
and there will be plenty who have
found times good.
THROWN IN THE AIR.
Harrison Parker Indicted By Michi-
gan Securities Commission.
It is a matter of much satisfaction
to the Tradesman to learn that its
opinion of Harrison Parker and his
questionable methods has been fully
sustained by the Michigan Securities
Commission. As a result of the
Tradesman’s activities and leadership,
the sale of ‘the Parker ~
this State was discontinued, pending
an appeal to the Michigan Securities
Commission. The hearing before that
tribunal was held June 9 and on June
21 the Associated Press promulgated
the following information as to the
securities” in
outcome:
Holding that sale of its certificates
would work a fraud upon the purchas-
ers because its business is improper-
ly and illegitimately conducted and
designed to perpetuate a trust to con-
trol the distribution of foodstuffs in
the State, the Michigan Securities
Commission has issued an order for-
bidding the sale of $1,000,000 worth
of security certificates in the Michi-
gan Grocery Co-operators of Amer-
ica.
The certificates were to be ex-
changeable for stock in the Co-oper-
ative Society of America, said to be
the largest so-called co- operative or-
ganization in the world. The society
claims to control 182 stores in Illinois
alone. Hatrison Parker, one ot the
trustees, in his testimony before the
Commission, virtually admitted that
the parent society practically controls
the food distribution situation-in lowa
and Nebraska.
For the past two months, accord-
ing to the Commission’s findings,
salesmen have been working in Ben-
ton tarhor, Grand Ranids, Battie
Creek, Kalamazoo and Saginaw.
In its ruling the Commission finds
a long list of indictments against the
concern, as follows:
1. That the trustees are not yet
legally incorporated in Michigan.
2. That under the declaration of
trust, the certificate holders would
have no part in the operation of said
trust.
3. That the officers and trustees
can be one and the same and that
the compensation of trustees is fixed
at 4% per cent. of the profits, while
the compensation of the officers may
be fixed by the trustees.
4. That the testimony of Parker
shows that the object of the petition-
er is the control and distribution of
foodstuffs in Michigan.
5. That the plan contemplates that
certificate holders pledge themselves
to buy only at stores controlled by
the association, regardless of quality
or cost of goods.
6 That the declaration of trust
contains a direct attack upon the leg-
islative, executive and judicial struc-
tures of Michigan and is in contempt.
The only tangible asset of the as-
sociation was a $10,000 trust fund
donated by Edith 5S, Parker.
——__> 2
Commercializing the Schools. -
“This thing just has to stop!’
stormed the primary teacher.
“What has?” asked the lady super-
intendent.
“T can stand for evidences of com-
mercialism creeping into the schools
to some extent, from people in trade,
but when little children like Betty
Smith begin reciting Dumbell’s soup
ads for declamations, things have
q7?
gone just a little too far!
Fifty per cent. of the salesman’s
usefulness lies in his ability to handle
his work without being checked up at
every turn.
June 22, 1921
MICHIGAN TRADESMAN
5
ROCERY =» PRODUCE MARKET
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Review of the Produce Market.
Asparagus—Home grown, $1.75 per
doz. bunches.
Bananas—8%c per Ib.
Beets—Home grown, 60c per doz.
bunches.
Butter—There has been an active
demand for butter both for consump-
tive and storage purposes the past
week. The market is ruling about lc
higher on all grades. The make of
butter is about normal for the sea-
son and the quality is running aver-
age fancy. The _ stocks already in
storage are in excess of what they
were a year ago. The general belief
is that there will be no butter com-
ing from Europe and we are likely
to need all the butter we can make in
this country during the winter. Local
jobbers hold extra creamery at 33s
in 63 lb. tubs and 34c in 40 lb. tubs.
Prints 3$6c per lb. Jobbers pay lc
for packing stock, but the market is
weak.
Cabbage—Louisville (80 Ib.), $4.50
per crate; Tennessee (50 lb.), $3.50
Der Crate.
Cantaloupes—Imperial Valley stock
commands $4 for ponies, $4.50 for
standards and $2.40 for flats.
Carrots—Home grown, 40c per doz.
bunches.
Cauliflower — Illinois, $2.50 per
crate.
Celery—Florida, $9@9.25 per crate
of 4, 5 and 6 stalks; home grown is
now in market, commanding 40@50c
per doz. stalks: large size, 60e.
Cherries—Sweet, $3.50 per 16 at.
crate,
Cocoanuts—$1.10 per doz. or $9 per
sack of 100.
Cucumbers—$1.50 per doz. for In-
diana or Illinois hot house; $1.60 per
doz. for home grown hot house.
Eggs—The market is firm on the
present quotations. The arrivals con-
tinue to be good, but begin to show
the ravages of the heat. Stocks in
storage are considerably in excess of
a year ago. We do not look for much
change in price in the immediate fu-
ture. Local dealers now pay 23c f. o.
b. shipping point.
Grape Fruit—Fancy Florida stock
is now sold on the following basis:
CO $5.25
A 6.50
Ce 6.75
04 7.25
De ee 2
OO) feo es eae 7:25
[60 ee ee 7.29
Green Onions—Evergreen or Sil-
verskin, 20c per doz.
Green Peas—$4.50 per bu. for home
grown.
Honey Dew Melons—$3.50 per
crate of 8 to 9.
Lemons—The market has advanced
$1 per box and the price may go to
$15 per box if the present heated term
continues much. longer. Sunkissed
are now quoted as follows:
OO) size, per box 2 8 8 $10.50
2/0 size. per box 92022 $10.50
2AQ Size per box 2 bu 10.00
Choice are held as follows:
S00 *size, per ox 2420-7 $10.00
240 size, per box —9. 10.00
240) sine, per box 220 9.50
Lettuce—Leaf, 90c per bu.; head,
$1.65 per bu.; Iceberg, $9.50 per crate.
Onions—Texas Bermudas, $2.75 per
crate for Crystal Wax and $2.50 per
crate for yellow.
Oranges—Fancy California Valen-
cias now sell as follows:
200 ee $6.75
1S) 6.75
V7 ee 6.75
Ge 6.75
V5 ee ae Ee 6 50
te ea ee as 6.50
324 6 00
-arsley—60c per doz. bunches.
Peaches—White stock from Geor-
gia commands sSa 3.25 per bu.
Peppers—Green from Florida, 65c
per small basket.
Pieplant—$1.50 per 40 lb. box.
Plants—Best quality command the
following:
Caphade (2 $1.00
Vomato 2) 2 1.00
Pepper Jo2022 22 oe 125
Recto ee 125
Geranium 2.79
Potatoes—Home grown, 30@40c
per bu. The market is weak. Texas
Triumphs command $3.50 per 100 Ibs.
White Cobblers from Virginia fetch
$4.50 per bbl.
Radishes—20c per doz. for home
grown.
Raspberries—Red, $5 per 16 at.
crate; black, $4.50.
Spinach—$1.30 per bu. for home
grown.
Strawberries—Home grown com-
mand $3@3.50 per crate of 16 qts.
Sweet Potatoes—lIllinois kiln dried
commands $3.25 per 50 lb. hamper.
Florida, $1.40 per 6 Ib.
basket; home grown hot house, $1.75
per 8 lb. basket.
Wax Beans—$5 per hamper for
Illinois; home grown, $1.85 per climax
basket.
Water
ida grown.
—_— o.oo
Essential Features of the Grocery
Staples.
It naturally affords the Tradesman
much pleasure and
learn that hundreds of its patrons
availed themselves of our advice to
when the current price
was around $4 per box. It is now
Tomatoes
Melons—65@75c for Flor-
satisfaction to
“buy lemons,’
about $10 per box, so that those who
acted on the advance information giv-
en in the Tradesman made from $5
to $6 per box extra profit by so doing.
One dealer writes that he finds him-
self $50 to the good by
+
reason Of!
his promptness, “thanks to our sa-
@acity, as he put it. Many dealers
write the Tradesman that they made
from $10 to 25 apiece by taking ad-
vantage of the advance information
regarding the upward movement. The
Tradesman cannot aiways be right,
but.it certainly did its patrons a good
turn in advising them to buy lemons
when lemons were cheap.
Sugar—The market is still demoral-
ized in spite of the advanced tariff
and the raw market slumped during
the past week to the lowest point in
five years. The situation in Cuba is
just as demoralized as it is anywhere
else. It is impossible to predict the
immediate future of raw sugar ex-
cept to say that it is quite improbable
that it will get much lower. As to
refined sugar, refiners have cut prices
again during the week and some are
now selling at 5%c for granulated,
with every indication that the price
will go to 5c before the market takes
Local jobbers hold
6.20c and
an upward turn.
granulated this week at
6.30c.
Tea—A little business is doing every
day in the market and it is probable
that the aggregate of this amounts to
a fair business, but sellers seem to
feel as if the situation was still dull.
The undertone of the whole list is
fairly steady. There is certainly no
sign of any demoralization anywhere.
Here and there you will find a seller
who, in order to make sales, will still
cut his prices, but there are not as
many of these as they were.
Coffee—The market has had its ups
and downs during the week, mostly
downs, and the entire line of Rio and
Santos can fairly be quoted 4c lower
than last week. The primary market
in Brazil has weakened and that has
here. Mild
weaker in
produced the weakness
coffees are somewhat
sympathy with Brazils, but show no
actual change. The consumptive de-
mand for coffee is moderate.
Canned Fruits—Canned fruit prices
have refused to change despite a con
tinuous bombardment of statements
of small packs, low acreage and
frozen crops. Canners are hard up
financially and the present condition
of the spot
troubles. Hawaiian canned pineapple
market adds to their
was the best seller last week.
Canned Vegetables—Asparagus is
the most active factor in the canned
vegetable market and in some in-
stances has enjoyed a slight rise vary-
There are also
Good
ine from 5c to 15c.
indications of coming resales.
demands continue to come in_ for
new pack Southern peas.
Canned Fish—Copper River sock-
eye canned salmon of this year’s pack
will cost $3 a dozen for one-pound
flats and $2.88 for one-pound talls, im-
mediate shipment, f. o. b. steamer at
Seattle,
from the Coast rceived last Saturday.
according to wire advices
The market for spot salmon is slow
moving but steady. Advices from
Alaska and Seattle indicate that the
lower grades of salmon will be pack-
ed in smaller proportion to the fancy
grades this year. The sardine situa-
tion remains the same. The exist-
ence of stocks of any size prohibit
new packing and until they are cleaned
up no forecasts on futures may be
made.
Dried Fruits—Currants are stronger
and find a good demand, but prices
are not very materially higher. There
is a good turnover in package and
fancy raisins. Dried peaches are uni-
1
formly dull. Importers who are in
a position to know say that 1921 Dal-
matian sour cherries will be Higher
than 1920, but lower than the present
ires for
spot market. The actual fig
sour cherries of 1921 are not yet
available.
Corn Syrup—The steadiness of this
market is its most notable feature, the
volume of business being subnormal
although gradually expanding.
Molasses — The
he policy of supply-
jobbing grocery
trade continues t
ing their needs only as they occur,
with the result that the market has a
tame appearance. However, no pres-
sure to sell is exerted by holders and
prices remain as previously quoted.
Cheese—The market remains steady
at prices remaining about the same as
]
|
: 1. :
a week ago, wit
demand.
it consumptive
Considerable of the arrivals
are going into cold storage for future
use. There is no export demand for
cheese. We do not look for much
change in price during the coming
week.
Provisions—The market on smoked
meats is steady at prices ranging
same as a week ago, with
y increased consumptive de-
mand. Pure lard substitutes are very
quiet with a light demand at unchang-
ed prices. Barreled pork, dried 1
and canned meats are also in light
demand at prices ranging the same as
a week ago.
+...
From the experience of other re-
cent visitors from France, it is not
safe to promise Marshal Foch a time
of relaxxation and an easy social
calendar while he is here. The pros
pect is rather that many will try to do
what the Germans could not accomp
lish, namely, run the gallant general
lity, he
off his feet. American hospita
1
will find, is not the least of the ordeals
'
¢
e
he has been called upon to face i
na
lifetime crowded with activity. But
with the Legion in charge of the visit,
we may be sure that it is the real
\merica of genuine Americans that
he will see. He will meet again those
who shared with him a struggle that
tested to the uttermost the mettle of
fighting men. He will be a brother-
in-arms in the reunion of those who
were sent into battle by his analytic
‘ ; a i
intellect, his strategic science, his pa-
tience biding its time and sure of the
effectual point of attack. This is no
ordinary visit. It is the _ closest
parallel that we have had to the com-
ing of Lafayette. We did homage
justly to the grand old soldier Joffre,
the tide in the first
| But in that bat-
tle, fought in the first days of the war
who stemmed
yattle of the Marne.
in 1914, Americans were not officially
engaed. Foch, as generalissimo of
the forces of the Allies, was com-
mander of the Americans. He will
find that they whole-heartedly remem-
ber.
THE POWER OF CUSTOM.
Congress Winks at Destruction of
Free Ballot.
Grandville, June 21—Note the cus-
tom; then act accordingly.
Laws are made for the protection of
the people, and yet laws so made are
quite frequently required to take sec-
ond place in the community. It has
become customary to flout the consti-
tution of the United States in one-
third of the American Union.
Once upon a time a rigid prohibi-
tion law was on the statute books
of Michigan. That law was disregard-
ed in almost every part of the State
because of the custom of the times
which was to imbibe freely of red
liquor whenever and wherever the
spirit moved.
The constitution of the United
States is supposed to be the law of
the land. Under it slavey was upheld
for long years; under it slavery was
finally abolished, and to-day we re-
vere the constitution as something
superior to any other law. Neverthe-
less custom has usurped the powers
of the constitution in the Southern
half of the country, by means of
which two amendments at least are
split upon and jeered into inocuous
desuetude.
“Is it customary?”
This question is asked when a man
enters a new country and wishes to
conform to the habits of its inhabi-
tants. On the Muskegon river in an
early day it was customary to drink
whisky on the log drives even while
in some other parts of the State a
prohibitory law was being enforced.
It was the custom to furnish liquor
for the log drivers, and that custom
was observed despite a statutory en-
actment forbidding it.
Custom then is above. statutory
law. It was the custom in a benighted
age to “shiveree” newly married
couples. Contrary to law, to be sure,
but here again custom overrode the
law made and provided, until it be-
came a mark of disrespect to newly
weds to enter the wedded state un-
serenaded ,by a “horning bee.”
Such customs are out of date now,
as surely so as is the crinoline days
ot our grandmothers.
It is customary, when a colored
brother offends, to drag him out and
lynch him. This being the custom
in nearly all parts of the South, has
become a higher law with which
judge and jury have no part. While
this is customary there can be no jus-
tice for our colored citizens. We, the
Government, drafted them into the
army, sent them across 3,000 miles oi
salt water to fight for good old Uncle
Sam, and that they gave a good ac-
count of themselves thousands of wit-
nesses bear testimony.
Returning from the war, the color-
ed soldier had the audacity to wear
his uniform after he stepped on
United States soil. This being a mor-
tal offense a lynching bee was at once
organized, and because such little ec-
centricities are customary down South
the law winks the other eye and there
you are.
Custom has become that higher law
which overrides statutory enactment,
rules with an iron rod néighborhoods,
towns, counties, states and even the
Nation itself.
These thoughts were called into be-
ing by a news item from the Nation-
al capital in which we read, “After a
long fight the House refused to-day
to consider immediately a resolution
directing a sweeping investigation of
alleged disfranchisement of negroes.”
Every member of the house knew
that there has been no freedom of
ballot in nearly every Southern state
for many years, and yet when this
resolution came up it was voted down
to the tune of 285 to 46.
And this in the Congress of the
United States!
Refused to even investigate what
every mother’s son of that august
body knew to be the greatest crime
MICHIGAN TRADESMAN
against civil liberty ever perpetrated
in this land of ours. ' :
This disfranchisement of American
citizens, entitled by the laws of God
and man to the ballot in this sup-
posedly free republic of ours, has be-
come a custom, and in this instance,
as in many others gone before, cus-
tom rules and statutory law has to
take a back seat. ce
Congress would turn itself inside
out to investigate some small com-
plaint from a farmer organization out
West, from a labor union disgruntle-
ment, a railroad tangle, or anything
of a mere local nature. When, how-
ever, it comes to investigating the
greatest crime against free govern-
ment that ever existed, the solons at
Washington refuse to lend an ear!
It having become customary to sup-
press the vote of ten millions, con-
trary to the express stipulations of
the American Constitution, Congress
has no word of condemnation, no mild
protest even against the infamous out-
rage. It (Congress) prefers to sit and
do battle against men of straw, leav-
ing custom to smash to flinders the
highest law of the land.
In small matters custom might be
allowed to rule, but when it comes
to winking at the destrucion of the
free ballot, it strikes at the very heart
of our Government, and endangers
the very existence of the United
States. :
A great law-making power like our
American Congress should be above
permitting custom to rule its work-
ings, should be above whitewashing
crime in order to cover up disagree-
able truths. For nearly a century
this Nation of ours, concived in lib-
erty and dedicated to the betterment
of man, slumbered over a supposedly
extinct volcano. That volcano was
African slavery permitted under the
banner of stripes and stars. The fact
that God and His judgments are right
and just, sent punishment upon the
American people in the shape of war
that slavery might be wiped out. Our
later Congress may well take warning
from the past history of our country.
Old Timer.
——_> > __
Labor Union Terrorism Over Retail
Merchants.
On a hot summer day a child at the
gates of death from scarlet fever cries
vainly for a bit of ice for an iced
drink. His temperature is 105.2 as the
fever rages. No member of his fam-
ily goes for ice. It would be no use.
Not a dealer for blocks around would
dare sell a pound of ice to them. This
was, and is, in Philadelphia.
Another child grows weaker day by
day because there is no milk. Yes,
the dealer has plenty of milk, but he
has been warned. He is terrorized.
The child’s mother has been threat-
ened with horsewhipping if she ven-
tures out. This, too, is in Philadel-
phia.
Eleven such cases have been re-
ported and verified. Scores of fam-
ilies are living in the shadow of a
brutal terror. Dealers’ wagons dare
not stop at these market homes.
Butchers are refusing to sell meat,
bakers will not sell a loaf of bread to
certain families.
Why? Because the labor union
strike at the Cramp shipyards with
the strikers bullying, rioting, slugging,
arm-breaking, head-smashing — its
campaign of dirty terrorism and
threats—has finally culminated in a
warning to all dealers not to sell to
any member of a family of a present
employe at Cramps’.
Starve them out is the latest refine-
ment of the striker and his sympa-
thizer. What does it matter if women
are horsewhipped, suffering ensues
and children hastened to their graves
by these tactics? The word has gone
out from the strikers that no mercy
is to be shown.
It should be easy to deal with the
dealers. Either these cowardly gentry
should be forced to sell to all alike
or they should not be permitted to
sell to anybody. The revocation of
their licenses should be swift and sud-
den. If they are going to lend them-
selves to the cold-blooded starving of
former customers, to cruelty to
workers’ families and to the deaths
of the young and the weak the right
to do business should be taken away
from them with grim suddenness.
This is not Russia. The sooner a
vey considerable percentage of mili-
tant labor gets this into its head the
better. If the strikers believe this is
the way to win a strike their troubles
are just about to begin.—Philadelphia
Public Ledger.
———
Open Letter To C. H. Bramble of
Lansing.
Grand Rapids, June 21—Inasmuch
as the solicitors who secured approxi-
mately $200,000 from the farmers of
Michigan for the Universal Stores
Corporation—all of which, of course,
is hopelessly lost—used your name as
a stalking horse in securing subscrip-
tions, it occurs to me that perhaps
you would like to send me some ex-
planation of the situation for publica-
tion in the Tradesman.
Your association with the Farm
Bureau gave the crafty stock sellers
a great leverage which they used very
industriously in firing the hearts and
stirring up the prejudices of the farm-
ers against the regular merchant.
Knowing Mr. Vedders and _ his
June 22, 1921
methods, I knew that nothing but
disaster could result and I warned my
readers repeatedly to use their influ-
ence to combat the nefarious and
pernicious propaganda Vedders con-
ducted throughout Michigan on the
strength of your good name and your
connection. E. A. Stowe.
—_+»--___
Would not Pay for Unused Advice.
An old darkey visited a doctor and
received instructions as to what he
should do. Shaking his head, he was
about to leave the office, when the doc-
tor called out:
“Hey there, uncle, you forgot to
pay me.”
“Pay you fo’ what, boss?”
“For my advice.”
“Nossuh, boss,” said Rastus, shuff-
ing out, “I’se compluntated it from all
angles, and decided not to take it.”
Watson-HigginsMlg.Co,
GRAND RAPIDS. MICH.
Merchant
Millers
Owned by Merchants
Products sold by
Merchants
Brand Recommended
by Merchants
NewPerfection Fiour
Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks
Sixth Year Save the
Fruit Crop
Our “Save the Fruit Crop” campaign
has started. At the time fruits ripen in
the different sections of the country our
advertisements will appear urging women
to put up preserves, jams and jellies in
order to have delicious foods for next
winter. This campaign will mean a great-
ly increased demand for Domino Gran-
ulated Sugar in packages, and a corre-
spondingly large demand for fruits, jars
and preserving material. You can make
this campaign especially profitable to
yourself, by tying up with it, and pushing
the “Save the Fruit Crop” idea. Remind
your customers that now is the time to get
ready to preserve.
REE, 7s Oem:
es
American Sugar Refining Company
“‘Sweeten it with Domino”?
Granulated, Tablet, Powdered, Confectioners, Brown,
Golden Syrup.
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June 22, 1921
MICHIGAN TRADESMAN
z Se
‘COMPANY
RvicY
UNITED LIGHT & RAILWAYS COMPANY
Chicago Grand Rapids
Moline Davenport
Ottumwa lowa City
Chattanooga Grand Haven
O OTHER BUSINESS has withstood
the press of adverse business conditions
in so substantial a manner as has the Public
Utility business.
Furnishing a service which is necessary to
Industrial, Commercial and Home Life, the
well-managed Public Service Company is
least affected by temporary slackening of In-
dustry and Commerce.
The product is consumed as it is manufac-
tured.
It is paid for as it is consumed.
No surplus of goods is produced from high-
priced materials, to be sold on a falling mar-
ket.
While the demand for service in Industry
may fall off in slack times, the use of Gas, of
Electric Light and ‘Transportation in Com-
Cedar Rapids Rock Island
Mason City Fort Dodge
Muscatine La Porte
Muskegon Cadillac
mercial and Home Life must continue on
about the same scale.
On the other hand, the price at which the
service is sold must be sufficient to pay the
cost of producing and delivering such service,
and a return on the investment adequate for
the attraction of capital.
This ultimate safety of principal, combined
with a fair return for the use of capital, should
interest the conservative banker and investor.
United Light & Railways Company has
never failed, in the eleven years of its history,
to pay every interest charge on the day it was
due.
It has never failed to pay, in cash, on the
first day of every January, April, July and
October, a quarterly dividend of 144 per cent
(equal to 6 per cent per annum on its 6 per
cent Preferred Stock.
There is a ready market everywhere for the securities of this Company.
The First and Refunding 5 per cent. Bonds of the Company, due June 1,
1932, if purchased at present market prices, show a yield in excess of 8 per cent.
The 6 per cent. Preferred Stock at present market price, shows an invest-
ment yield of 10 per cent.
Note that both the interest on the First and Refunding 5 per cent. bonds,
and the dividend on the 6 per cent. Preferred Stock have always been met,
when due, by payment in cash.
The present earnings of the Company applicable to payment of the divi-
dend on this stock is more than twice the amount of the dividend.
SIMS A TRUE AMERICAN.
The Sims incident has excited a
plethora of indignant from
oratory
some members of Congress. Com-
bining this with that earlier imagined
indiscretion on the part of Ambassa-
dor Harvey and we have a pretty
kettle of fish altogether. In fact a
tremendous tempest in a teapot.
The whole to do, however, is not
worth the candle, and those hot head-
ed haters of England who have work-
ed themselves into such a passion in
denouncing both Harvey and Ad-
miral Sims would better subside and
Seafaring men
are roverbially gruff and spoken
are proverDially grumt and outspoken
in their intercourse with others, and
Admiral Sims seems to be no excep-
tion to the rule.
United
subdued
The Government of the
eight years of
subserviency to political leaders of a
certain type, is having an awakening
that is good for the soul. Outspoken
when used in defense of
true Americanism, need not be sub-
ject for apology. It seems that Sims,
who uttered some wholesome truths,
might have been less blunt in telling
facts that needed the telling, but on
must concede that the
1e gave the mossbacks of
administrative
but good in the main.
affairs will result in
nothing
Attention has been drawn to the
blather of a certain class of Amer-
icans who are leaving no stone un-
turned to insult England and stir up
}
needless animosity between the two
great English speaking nations of the
world. This Irish broil is not of our
seeking. It is a domestic quarrel that
has to do with certain classes in Ire-
land and the British government. It
is conceded that the Sinn Fein ele-
ment of the ever green isle was in
full sympathy with Germany in that
’s effort to destroy Britain and
country
erect a German oligarchy on _ the
ruins. If this be true no anathema
can be too strong with which to pic-
ture the evil tendencies of that ele-
ment of Ireland’s population.
n any event it is not for the Unit-
ed States to pick factional Irish party
chestnuts out of the fire and it does
one good to hear our Admiral, who
did such splendid service for the
country during the kaiser’s war, utter
a few pil: [
The one great curse of this country
is that everything in a public way is
an eye out to the wishes
voter. Fear of con-
10lds in leash many a well-
member of the National
legislature. In fact, the man who as-
pires to serve the people at the Na-
not always speak
his real sentiments, either on- the
stump or in Congress Because of
this fear, much ill-judged legislation
hil
ule other, more benefic-
ial laws, fall still born in the two
he American Congress.
The disputes which are taking place
family of our English
cousins has no place in Yankeedom.
1 vho seek to make trouble
because of the Irish rebellion are not
are enemies
who
true Americans. They
Government.
to our People
MICHIGAN TRADESMAN
clamor for the United States to recog-
nize the so-called Irish republic are
their since
there is no Irish republish, and it is
not certain that a
away off in reckoning,
majority of the
Irish people are clamoring for any
such thing.
Ambassador Harvey stated the po-
United States in the
kaiser’'s war exactly as it was. For
sition of the
that he has been denounced in bitter
terms by men in American public life;
men who doubtless still adhere to the
nonsensical idea that what brought
this country into conflict with Ger-
many was to save democracy the
world over. No such question was at
In the very nature of things
We fought
for America and for American right
issue.
it could not have been.
to sail the seas unmolested.
We fought in
ernment when it was brutally assail-
defense of our Gov-
ed, and in doing so lent aid to the
Allies, who were in dire straits be-
cause of their inability to hold their
own against the combined power of
the central empires of Europe.
Some there are who wonder why
Admiral Sims is reprimanded and re-
called for his outspoken Americanism,
while Ambassador Harvey's. similar
utterances are treated with approving
silence. There may be cause for won-
der at this, but the ambassador was
more directly under the eye of our
Secretary of State Hughes, while the
Admiral has to answer to Secretary
Denby, an altogether different per-
sonage. On the whole it is quite pos-
sible that the flurry and excitement
caused by Admiral Sims’ outburst of
honest speech may not injure his
standing in the Navy when all the
facts are understood in their entirety.
The Admiral says he has nothing to
retract, for which we admire him, and
shall continue to do so, even should
the Secretary of the Navy decide to
retire him from the service. The
Commander of the Americaa Navy
during the world war is too near the
hearts of the people for them to con-
sent to his removal for insufficient
Cause.
THE TIDE HAS TURNED.
The annual report of the American
federation of labor (God save the use
of the word American in connection
with such a gang of slackers, slovens,
arsonists and murderers) shows a
membership in 1921 of 3,906,528, as
compared with a membership of 4,-
078,740 in 1920, or a loss for the last
year of 1/2212.
indication
that the side has turned and that the
This is a pretty good
sentiment of the people against the
infamous things union labor stands
for is now finding expression in the
depletion and reduction of the ranks
of idlers, freaks, cranks and crooks.
So vigilantly has the Gompers or-
ganization battled reaction in the past
year that 1,635 strikes are reported,
involving an investment of $8,462,174
of labor money in the Gompers brand
of progress.
If the Republican party will now
repeal the infamous Adamson law we
can start on a campaign of sanity,
safety and progress.
BUILDING ON RUINS OF WAR.
Everybody in Europe is waiting for
the wounds of the war to be healed.
Every responsible statesman in Eu-
rope wants to see the disrupted eco-
nomic life of the Continent restored.
But let any nation take a step to-
wards the restoration of civilized con-
tacts with a former enemy or an es-
tranged friend and immediately from
all other capitals arise bitter outcries
against this nefarious attempt by one
Eng-
lish trade with Russia is directed to-
people to “dominate” another.
wards English domination of Russia.
English leniency to Germany is an
attempt to make England dominant
in Germany. French friendliness with
the new states of Central Europe is
only a French policy of domination
in Central Europe. Germany is out
to dominate Russia. Japan is pre-
sumably out to dominate everything
in sight,
Suppose England is really bent
upon furthering her economic inter-
ests everywhere in Europe. Suppose
France is looking forward to econom-
Only
a nervous after-war psychology will
ic co-operation with Germany.
resent any such attempts from any
quarter at the reconstitution of the
normal economic life among the na-
tions. Only a semi-febrile condition
of mind will childish
thinking in terms of domination. The
explain this
elementary laws of economics and
trade have apparently been forgotten.
It is assumed that Great Britain trad-
ing on a large scale with Germany
means the exclusion of all competi-
tors from Germany, whereas it is a
primary fact that a Germany prosper-
ous enough to do large-scale trading
with Great Britain will be prosperous
enough to trade with other countries.
A Great which from
Germany will sell many of her Ger-
3ritain buys
man purchases to France and she will
buy from France commodities that
she may sell to Germany or Russia
or Zanzibar.
seem that
statesmen could not be more usefully
Sometimes it would
employed than in studying the pre-
war figures for foreign trade and
commerce as set down in any ele
textbook on the subject.
They would recall then that the same
year in which Germany bought com-
modities from Great Britain to the
value of $200,000,000 she bought from
the rest of the world to the value
of more than $2,500,000,000: and that
when she sold to Great Britain to
the value of nearly $300,000,000 she
sold to the rest of the world to the
value of more than $1,500,000,000. If
the truth that the nations prosper to-
gether and suffer together should be
at any time obvious, it ought to be
mentary
precisely to-day when the nations are
partners in a common depression. If
it is domination on the part of late
enemies to be planning a common
effort to build again upon the ruins
of the war, then more power to the
policy of domination.
COTTON AND COTTON GOODs.
During the past week the cotton
market has been subject to a number
of influences, the sum total of which
was decidedly bearish. Refreshing
June 22, 1921
rains in many of the growing districts
indicated that the next crop estimate
would indicate a larger yield this year
than did the previous one. Not so
much stress, furthermore, is now laid
on the forthcoming ravages of the
boll weavil. Much attention is still
paid to the British labor distribuances
as an important factor in restricting
the consumption of cotton. Exports
to the end of May are less by about
1,700,000 bales than they were at the
corresponding date last year. There
are signs, however, of an improve-
ment in this respect. Domestic con-
sumption in May was rather disap-
pointingly small. The mills that
month used 439,884 bales of lint and
47,395 of linters, as against 541,377
bales of lint and 32,072 of linters in
May, 1920. There were about 1,400,-
000 fewer spindles in operation last
month than in the same month last
year, while, at the beginning of the
present month, there were at the
mills, in public storage and at com-
presses about 2,000,000 more
than there were at the same date in
1920. Uhe general policy of manu-
facturers of cotton goods appears to
bales
be to provide merely for the demand
as it appears, none being anxious to
have a surplus at the prevailing prices.
This seems to have had the effect of
maintaining or even advancing some
of the levels, especially in printcloths.
In finished fabrics, ginghams and per-
cales appear to have the call. Coarser
cloths are not in good demand. Hos-
iery has been picking up materially,
while knit goods are still somewhat
freaky.
THE WOOL MARKET.
Sales of wool at auction, now in
progress in London, have been pret-
ty successful.
maintained,
Prices have been well
especially for the finer
varieties, and the bidding has been
Much of the
demand has come from Continental
buyers.
at times quite spirited.
The results have been such
as to encourage the offering of larger
quantities. It is announced that, at
the series to begin on July 12, 160,000
bales will be put up. But it must not
be forgotten that very large quantities
are available and that, at the rate at
which the supplies are being let out,
it will take some years to dispose of
the total. The plan of disposal, under
the auspices of the British-Australian
Wool Association, is
being subjected to much criticism. It
was intended to sell one bale of the
Realization
Association’s holdings for every two
bales of the new Australian clip. But,
actually, the sales have been of less
than one bale of the old stock to
three bales of the new. It is felt that
this state of affairs cannot continue
and that a more equitable arrange-
ment will have to be made in view
what the
sellers wish to dispose of and what
of the disparity between
the trade can absorb under existing
conditions. Little new has occurred
in the goods market during the past
week. There is some talk of higher
prices for the next lightweight season,
but the openings for this are still
remote. Clothing and garment mak-
ers are still sounding out fall pros-
pects,
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22, 1921 MICHIGAN TRADESMAN
nue SS
©
Red Crown Gasoline
Everywhere
Every few miles in the country—and every few
blocks in the city—you can get Red Crown Gaso-
line. hats your assurance of uniform power when
you use Red Crown—for it never varies.
Its uniformity is guaranteed—its performance
is assured. It's the best motor gasoline you can
buy regardless of price
That steady steam-engine-like piston stroke im-
parted by Red Crown means long life to your motor.
No racked eagine caus'ng frequent over-
hauling. No delay from lack of power.
For the utmost in gasoline service, use—
RED CROWN
STANDARD OIL COMPANY
(INDIANA)
CHICAGO 7 U.&. A.
Sill
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MICHIGAN TRADESMAN
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Michigan Retail — Dealers’ Associa-
on.
President—J. E. Wilson, Detroit.
PB chara Presidents — Harry Woodworth,
Lansing; James H. Fox, Grand Rapids:
Charles Webber, Kalamazoo; A. E. Kel-
eke Traverse City.
a eC. J. Paige, Sag-
The | an on Sites a ata Profit.
Written for the Tradesman.
Some years ago the writer recalls
writing an article for this department
in which he began with this enquiry:
What do you sell when you sell a pair
of shoes? Just shoes and nothing
more?
Since this article was written the
great World War has come on, the
old order has changed, and we have
come to a new day, but the methods
and principles of effective salesman-
ship are precisely what they were be-
fore the war. Laws and principles
A thou-
sand years from now—possibly ten
change very slowly, if at all.
thousand years from now—the laws
and principles of good salesmanship
will be just what they are to-day.
There are two essentially different
ways of looking at a simple transac-
tion such as the sale of a pair of
shoes. First, you can think of the
shoes as a commodity to be sold and
straightway forgotten—insofar as you
are concerned. You can think of the
sale of them as a closed incident.
When the sale is consummated you
can tell just about what the store’s
gross and net profits are; and as you
hand the parcel to your customer and
wish him good day, you can dismiss
the matter from your mind. He asked
for shoes, and you sold him a pair
of shoes. There were other pairs
that he liked fairly well, it may be,
but you sold him a certain pair. Why?
Was it simply because it seemed to
be easier to concentrate his attention
and interest on that particular pair?
What else (if anything) did you sell
him aside from shoes?
The enquiry may appear silly. But
suppose we look into it a bit.
We will presume that he demurred
somewhat at the price you quoted—
customers usually do that nowadays,
especially if our customer is a man.
“$9, did you say?” he asked with an
intonation that showed he thought
it entirely too much. Then what did
you say? Did you go on to explain
that the cost of material, labor, trans-
portation and overhead had increased
enormously, making the retail price
of shoes correspondingly higher; that
the good old pre-war prices had
gone glimmering; that we can hard-
ly hope for their return; that some of
the oldest and wisest heads in the
business world predicted that prices
would probably not drop further for
years to come—did you repeat these
age-old arguments?
If so you missed an opportunity.
Of course these things are true; also
they have long since lost the charm
of novelty. Moreover there is some-
thing about all this irks the average
man. He has heard it so much it is
like rubbing the fur the wrong way to
tell it over. Don’t.
Ask him if he has ever stopped to
estimate just how much per month
his footwear costs him. Get him to
thinking, not of the original cost of
a pair of shoes, but the actual cost
per month of the wear he may rea-
sonably expect from them. Suppose
the pair he selected was a pair of low
cuts, at $9 per pair—and good ser-
viceable shoes. Say he is a man of
forty, and the shoes are for office and
street wear; they should last at least
two seasons when worn along with
other shoes, as he probably will wear
them. Suppose he spends $1.70 for
two pairs of rubber heels, 30c for
laces, and $1.50 for one pair of half-
soles during the two seasons; that
makes the total cost of his shoes (in-
cluding repairs for two years) $12.50.
Now if you figure a “season” as four
months, his shoes have cost him ap-
proximately $1.56 per month; if 10
months, $1.25 per month. Is that an
excessive amount for one to spend on
footwear? Compare it with the cost
per month for a suit of clothes a
panama hat, his neckwear bill. Take
the latter, for example, and ask him
to figure on that a bit. 25 cents a
piece for collars, 3, 3% or 4 cents for
laundering a single collar, and neck-
ties—man alive, you can make his in-
vestment for footwear look modest
in comparison with his investment for
other kinds of apparel!
Shoes are high. But so is every-
thing else. Shoes do cost a lot more
ought to, and a lot more
than it used to; but that is an old
story. Everything else costs more
than it used to, and more than it
ought to. But, when all is said, shoes
than they
are still about the least expensive
item of one’s personal wear com-
modities—when you figure this cost
on the basis of so much a month.
is the intial cost that looks big and
sounds discouraging to the man of
economical bent.
looking at the transaction in this
way, you have sold footwear service,
rather than just a pair of shoes. Put
your salesmanship on this basis and
you are making an art of selling shoes.
And from now on the selling of shoes
—and pretty much everything else—is
going to be more of an art than it
has been for the last three or four
years.
It used to be that people came in
and asked for things, sold themselves,
paid your price without protest, and
went away contented. Mongy was
coming easy. They had more of it
than they had ever had before. It
was easy to spend it, and they spent
it like water. But times have changed.
Money isn’t as plentiful as it was—
not by a jug full; and people are go-
ing to be more judicious in their ex-
penditures. So the boy who has
gotten in the habit of standing behind
the counter and letting his customers
sell themselves will have to come to
life and quit himself like a real sales-
man. If he doesn’t, he is out of luck.
Selling More Than Shoes.
The old timer used to sell merely
shoes; but the salesman of to-day
must sell more than shoes.
In addition to the service at so
much per month which you should
cause your customer to see (and buy)
in the pair of his choice, there are
June 22, 1921
BANK FIXTURES
FOR SALE
Mahogany bank fixtures for
sale. Will vacate bank on or
about July Ist, 1921. Address
American Saving Bank,
Pontiac, Mich.
Shoe Store and Shoe Repair
Su »plies
SCHWARTZBERG & GLASER
LEATHER CO.
57-59 Division Ave. S. Grand Rapids
St. No. 452 at $2.45
BRANDAU
SHOE Co.
Detroit, Michigan
Goodyear
Wing-Foot
Heels
Attached
COMFORT SHOES
St. No. 425 at $2.60
Glazed Kid Upper, Opera Last, D Width Only
St. No. 450 One Strap Sandal Opera Last at $2.35
Manufacturers
WOMEN’S SANDALS
JULIETS and OXFORDS
shoe, with a round toe.
is one of our best fitters.
11-13-15 Commerce Ave.
A Splendid Value
At a remarkably low price.
This Shoe is Rapidly Gaining Favor
Genuine Black, H-B KANGAROO bal. Round Toe Last, Single
Sole, Solid Leather Insole and Counter; a splendid fitter and a
real value, E and D widths Number 980 $3.50
This shoe will meet your demand for a comfortable, stylish looking
It is built over our number ONE last, which
In stock for at once delivery.
Herold-Bertsch Shoe Co.
Manufacturers cf Serviceable Footwear
GRAND RAPIDS, MICH.
d
June 22, 1991
other things you can sell in a pair of
shoes.
For one thing, comfort. With
some men this is a very important
consideration; with others it isn’t of
so much consequence. Play up the
matter of comfort. Make it vivid,
real, and altogether desirable. Show
how intimately it is related to health
on the one hand, and efficiency on the
other. Make him understand that
comfort isn’t a haphazard thing in a
complex commodity such as a pair of
shoes. Show him how the designer
of that last deliberately planned for
comfort; how he made the toe space
ample, the heel broad and flange-like;
how he selected soft, glovelike leath-
er; how he finished the inside of the
shoe. In other words, since he wants
a pair of comfortable shoes, sell him
comfort.
If it is style he wants, sell him
style; if workmanship, sell him work-
manship; if general satisfaction, sell
him general satisfaction. Find the
thing in a pair of shoes that he par-
ticularly wants, then sell him that
quality.
And don’t confuse the customer
with too many pairs. Don’t show
him anything until you find out some-
thing of his wants, his preferences,
his actual needs; then show him the
thing that ought to fill the bill, And
make him see that here is a pair of
something—whatever it
may be that he requires in a pair of
shoes—and focus your salesmanship
on this plus something. That is sales-
manship. There is an art about it:
or, to put it more correctly, the thing
is an art. It can be cultivated or ac-
quired. It comes only by study, ob-
servation and practice.
Cid McKay.
shoes — plus
—_—__2~-___
Standing On the Threshold.
Boyne City, June 13—This is the
week that marks the end of our school
year. It is usually the’ custom to
speak with more or less levity of the
efforts of the graduates to express
their ideals of life. Standing as they
do on the threshold, we are inclined
to give scant consideration for their
pronouncements. And yet we, upon
whom the toil, sorrow and disappoint-
ments of years of contest have left the
inevitable mark of conservatism, well
know that, but for the fresh, unspoiled
vivid outlook of youth, progress in
this old world would be dead. Cer-
tain fundamental things will never
change, but certain fundamental traits
of human character, by the slow evo-
lution of:ages of striving, can and do
change. The American of three cen-
turies ago was the European in
thought and feeling. The real Ameri-
can of to-day is of different mold
from his cousins across the sea. Race,
training and opportunity have
wrought a basic difference in mental-
ity until, although we may speak the
same language, read the same books,
our concepts are so different as to be
inexplicable each to. each. From
youth to youth have the waves of
progress been carried forward, break-
ing always in apparent froth and re-
tréat, but each breaking wave has cer-
ried forward its own infinitesmal ad-
vance until the succeeding centuries
have seen an irrevocable change in
life and thought. We have but to look
back a scant half century to see the
radical changes that have been
brought about, not by the old and
wise, but by the young and foolish.
May it not be that what we call the
arrogance of youth may be the cer-
tainty of achievement. May it not be
that the counsels of the old would re-
sult only in stagnation such as the
MICHIGAN TRADESMAN
Eastern ancestor worshipping peoples
gave vivid examples.
All hail! Eternal youth, with shin-
ing faces lifted to the glowing future.
God has made you the stewards and
conservators of the treasures of the
past. Go forward, unafraid, doomed
though you are to disappointments.
Although sure are we that the full
measure of your dreams will never
be realized, you may be assured that
your children will have a fuller meas-
ure of life than you, that your share in
the great structure of civilization
will be eternal.
Boyne City schools sent out this
year a graduate class of twenty-five
and the city has every reason to be
proud of the class and quality of the
contribution to the great host of new
citizens that this month will face the
beginning of life. The schools, under
the leadership of A. A. Metcalf,
backed by our school board, has every
reason to be proud, and our citizens
are exceedingly proud of the condi-
tion of the schools. Maxy.
eS
Live Notes From a Live Town.
Muskegin, June 21 — Muskegon
Council held a_ very enthusiastic
meeting June 18. Three candidates
were taken into the order, as follows:
Floyd N. Curry, National Biscuit
Co.
John Vanderzyle, Steindler Paper
Co.
N. G. Zoet, Plankington Packing
Ca,
The meeting was well attended and
it was voted to have a picnic Saturday,
June 25, at Twin Lakes. The mem-
bers and their families are to leave the
hall at 1:30 p, m. and go by autos.
Families are instructed to bring their
baskets. Ice cream, lemonade and
coffee will be furnished by the com-
mittee in charge. Bassett’s orchestra
have agreed to furnish music, as Wal-
ter is a member of the order. A cor-
dial invitation will be extended to all
traveling men, whether members of
the WU. ©. 1. or not.
Hotel Northern, at St. Ignace, will
soon be in readiness for guests. The
dining room is large and has a verv
pleasant view of the water. If the
management will only rise to the oc-
casion and give good service and
make a specialty of fish and chicken
dinners, they can secure a very heavy
tourist trade during the summer
months.
Grand Councilor A. W. Stevenson
says we must get 1,000 new members
during the next year in Michigan.
We personally guaranteed to get five
and if 200 more members do the same,
we will get them. No doubt there are
several thousand eligibles, waiting
simply to be asked to join, so let us
all get busy.
We wish to compliment John D.
Martin on the completeness of his re-
port of the Grand Council meeting at
Jackson. It sure was a hum dinger.
EK. P. Monroe.
Shoe dealers who sell MORE MILEAGE SHOES
have the benefit of our continuous advertising and
co-operation.
Also the MORE MILEAGE GUARANTEE.
A full stock of sizes holds customers.
Don’t let your stock run down.
HIRTH-KRAUSE
Tanners—Manufacturers of the
MORE MILEAGE SHOE
GRAND RAPIDS MICHIGAN
MEN’S OXFORDS
IN STOCK
Three real snappy, serviceable numbers
ready to ship immediately. Priced low
enough to make them fast sellers at a
good margin of profit.
IN ST: CK
UNBRANDED
$762-—-Mahogany Calf Gal. Oxford, City Last, A to 0 ___..._..._.___._.._ G4Oa@
8763—Mahogany Full Grain Side Bal. Oxford, City Last, B to E --_-_-_. 4.35
8749—Gun Metal Calf Bal. Oxford, Tremont Last, C to E ~-__--._..- anes Ste
RINDGE, KALMBACH, LOGIE CO.
10 to 22 Ionia Ave., N. W.
GRAND RAPIDS, MICHIGAN
Store and Win dow
AWNINGS
made to order of white or khak! duck,
plain and fancy stripes.
Auto Tents, Cots, Chairs, Ete.
Send for booklet.
CHAS. A. COYE, Inc.
GRAND RAPIDS, MICHIGAN
Use Citizens Long Distance
Service
To Detroit, Jackson, Holland, Muskegon,
Grand Haven, Ludington, Traverse City,
Petoskey, Saginaw and all intermediate and
connecting points.
Connection with 750,000
Michigan, Indiana and Ohio.
CITIZENS TELEPHONE COMPANY
cca
‘TELEPHONE _ telephones in
12
MICHIGAN TRADESMAN
June 22, 1921
=
History as a Study in Political Psy-
chology.
Specific historical parallels are dan-
gerous playthings. The study of his-
tory has its own justification outside
of practical motives; as a mirror of
the future it is serviceable chiefly in
revealing the behavior of human
nature in the political group. I know
only one man who has made a fortune
out of wisdom and based upon histori-
wisdom
cal study, and that never
relied upon specific historical para-
llels. The basic idea on which he
bought and sold after August 1, 1914,
was simply this: “I have learned from
history—from a study of the Punic
Wars, the Thirty War, the
American Revolution—that nations do
Years
not stop fighting simply because econ-
omists shake their heads. This is
going to be a long war.” That man
knew how to use history. To him it
was merely a study in political psy-
chology.
The history of Roman trade con-
tains many partial parallels reminis-
cent of American experiences, remin-
escent chiefly because the basis of
Rome’s economic system lay on the
exploitation of vast areas of product-
ive land. When Rome in the early
days was a dependent of commercial
Etruria, as our colonies depended
upon commrcial England, she entered
the trade of the Mediterranean, drawn
into it by example and compulsion.
But when Rome shook off the yoke
it was not long before her citizens
reverted to the more obvious means of
getting wealth, to the exploitation of
the rich plains that lay near at hand.
The merchant marine fell gradually
‘nto decay as did ours before the
(avil War. The Romans turned in-
land, East and South, as our New
Englanders turned towards the open
West. For three centuries after that
the territorial expansion of Rome
absorbed men and capital as rapidly
as they were available. The state
‘onstantly need men for colonies at
critical points, using garrisons of self-
supporting farmers rather than stand-
ing regiments for the purpose.
skilled in the best met
of agriculture and generally superior
farmers,
in energy to the natives, permeated
the surrounding districts. Thus, little
Mediterranean
by little, the central
Romanized. But it was
an agrarian rat!
basin was
1er than an industrial
and commercial expansion. In_ the
second century the Roman world in
this respect resembled the America of
the early seventies.
The Gracchi were apparently the
first to see the dangers of this one-
sided economic development. They
were, to be sure, most concerned
about the inordinate expansion of
plantations and ranches, which threat-
ened to substitute a slave population
for a more healthy group of. small
citizen farmers. But their remedies
aimed farther. They realized that
the gradual exhaustion of the soil
under the vigorous and _ intensive
farming of the day might bring on
disaster unless the economic system
They felt
was more broadly built.
that Romans should get interested in
commerce also. With this in view
they planted several maritime colonies
at points where commerce had at
some time in the past proved success-
ful, and they employed state labor
to build and pave extensive roads,
one leading even through Gaul to
far-distant Spain.
But commerce cannot be created by
enactment. It was already in. the
hands of Syrians and Greeks who had
long before been driven to the seas
by over-population and exhausted
soil. These shrewd traders already
knew the best trade routes, they knew
their customers and their customer’s
whims, the several languages of the
several ports, they had the machinery
of trade fully developed, and a rami-
fied system that readily handled bills
of exchange. To take a single exam-
ple, the merchants of the Syrian city
of Tyre
organized an association
which on the Mediterranean, erected
warehouses, built or rented a pier at
the dock and placed purchasing anc
When the
Tyrian ships anchored they did not,
1 . 4 } .
SaicS agents on the spot,
like the Roman ones, have to lie in
the harbor while the shipmaster went
up to the forum to buy and sell for a
week or two. The agent was ready
to load and unload
laced,
1
according to or-
1
}
i
and i t
ders already le Mar-
1
i
ket happened to be glutted on the day
1
of the arrival, the warehouse could
hold the surplusage for a better sea-
}
son. The Gracchi did not live long
enough to establish a great system
that could’ break into such competi-
CADILLAC
STATE BANK
CADILLAC, MICH.
a $ 100,000.00
ee 100,000.60
Deposits (over).- 2,000,000.00
We pay 4% on savings
The directors who control the affairs of this
bank represent much of the sfrong and suc-
cessful business of Northern Michigan.
RESERVE FOR STATE BANKS
Special Attention:
Is called to our Federal Tax Department
which is highly developed. We have ex-
perienced Tax Accountants to assist the
business community and to represent you
in all Tax matters.
Our Washington connection enables us to
keep abreast of all
the Federal Tax laws—in itself a very
important feature.
point.
On your accounting problems we also con-
sult confidentially
gation.
Accountants to d
investigations or complete audits.
“Oldest Trust Company in Michigan’’
THE
MICHIGAN [RUST
COMPANY
Grand Rapids, Michigan
We have a large force of trained
rulings and changes in
Call us up on any
without cost or obli-
raw upon for special
We carry in stock and manu-
facture all styles ani sizes in
Loose Leaf Devices.
direct to you.
We sell
Flat Opening
Loose Leaf Devices
EP: OosEJEAF G
GRAND RAPIDS, MICHIGAN
Fourth
Un
Grand Rapids, Mich.
National Bank
ited States Depositary
Savings Deposits
Commercial Deposits
3
Per Cent Interest Pald on
Savings Deposits
Compounded Sem!-Annually
34
Per Cent intérést Pald on
Certificates of Deposit
Left One Year
Capital Stock and Surplus
$600,000
WM. H. ANDERSON, President
J. CLINTON BISHOP,‘Cashier
HARRY C. LUNDBERG, Ass’t Cashier
LAVANT Z. CAULKIN, Vice President
ALVA T. EDISON, Ass’t Cashier
June 22, 1921
tion; the Roman senate, consisting
largely of politically minded landlords,
had no sympathy with the attempt;
Roman capitalists who were making
enough in land speculation and
money lending in the provinces, saw
no need for shifting their capital in-
to uncertain ventures. Accordingly
the Gracchan scheme came to naught.
The only commercial colony of the
Gracchi that throve was the city of
Norbonne, and the inscriptions of
her cemeteries show that this city at-
tracted more Greek and Syrian traders
than Romans.
In 1918, when I was sent to study
a certain phase of the neutral Eu-
ropean trade passing via the United
States to and from South American
ports, I could not but be reminded at
every turn of this feeble attempt of
the Gracchi to push the landlubbers
of Rome into the mazes of an in-
tricate commercial system. Not
a day passed that we did not find eyi-
dence of our own failures in com-
parison with the efficient system of the
Germans and the English. It was a
rather monotonous story (not meant
for American eyes, either): “The
Americans have not the goods we
want and are used to; they do not
understand our language; they can-
not give us the credits we have been
given elsewhere; their exchange fa-
cilities are inadequate; their deliver-
ies are unreliable; their agents are
badly informed and discourteous. Just
wait until the war is over and we can
go back to our former connections.”
And the American manufacturer like
the Roman capitalist argued, from his
own point of view: ‘The profits of
South American trade hardly justify
the trouble. Better returns are of-
fered at home with less worry. What
is the use?”
The historical parallel is, of course,
incomplete here as elsewhere, and it
would be futile to attempt any specific
deductions. The similarity in human
psychology is all that may legitimately
be inferred. Does the building of a
merchant marine at orders of Con-
gress get any farther than the
Gracchan docks that were soon left
empty? Will Americans take to for-
eign trade before they are compelled
to do so for a livelihood?) Are manu-
facturers going to push their goods
abroad at inferior profits for the gen-
eral good or are bankers to be ex-
pected to elaborate in advance a cost-
ly machinery of foreign exchange for
high sounding motives alone? At any
rate that is not the way human na-
ture has behaved in the past.
The slow-going, land-loving, rent-
collecting Romans of the old stock
had refused to push into trade and
commerce; in consequence the Orien-
tal trader invaded Rome, and present-
ly the invader was collecting the Ro-
man rents. It cannot be denied that
Italy profited economically by this in-
vasion. Home industries grew up
more rapidly and a favorable balance
of trade for Italy resulted.
Indeed, Italian industry assumed a
very modern aspect during the Au-
gustan period. The ordinary table-
ware, for instance, was manufactured
for a large part of the Mediterranean
world in two or three centers in Tus-
cany. The furniture factories of
Naples would perhaps match those
MICHIGAN TRADESMAN 13
of Grand Rapids. The copper kitch-
enware made at Capua still turns up
here and there as far off as Scotland
and Norway. A splendid set of silver
tableware, most of it of a well recog-
nized Campanian type, was found not
many years ago in a hoard in North-
ern Germany. The firms which made
such ware apparently employed hun-
dreds of workmen. They produced for
a world-wide trade, and the terms
capitalistic industry” and “interna-
tional trade’ are not out of place in
describing these things. i
The curious fact, however, is that
the trade-marks on almost all these
goods bear non-Roman names, as
trade-marks on articles made in New
York are now largely non-Anglo-
Saxon. The reason is somewhat the
same in both cases. Men of the old
stock found the profits of landed in-
vestments less odorous than the pro-
ceeds from paint and hardware fac-
tories; they were fastidious about vo-
cations and preferred sports to as-
siduous office work. Another rea-
son lay in the nature of Rome’s busi-
ness law. The old Roman senators,
being mostly landlords, had never
cared to develop private corporation
law beyond the limits of simple part-
nerships which sufficed for landhold-
ing. They therefore kept to the
theory that unlimited liability should
be the rule in all business associa-
tions. Only in the public service
companies and in the imperial monop-
olies engaged in the making of Egyp-
tian linen, oil and the like, were cor-
porations of limited liability permit-
ted. Hence Romans, if indeed they
engaged in business, could not readily
accumulate sufficient capital for very
extensive enterprise. Foreigners, of
course, were de jure limited by the
same laws. But in practice it often
turned out that a group of Orientals,
held closely together by social pres-
sure in a kind of business clique,
LULL hhh
IMPORTERS AND
EXPORTERS
ESTABLISHED 1853
OUR FOREIGN
DEPARTMENT
is well equipped and always
glad to ass st any customer in
the financing and develop-
ment of Foreign Trade.
STEAMSHIP TICKETS
to and from all foreign lands
may be secured of the agent
at our Foreign Department.
CLAY H. HOLLISTER
PRESIDENT
CARROLL F. SWEET
VICE-PRESIDENT
GEORGE F. MACKENZIE
V.-PRES. AND CASHIER
For a Wife’s Protection
She should know that through his will, her hus-
band can create a trust, protecting her against ill-
advised investments, freeing her from the responsi-
bilities of management, insuring the preservation of
the property, and securing to her the fullest benefit
from the estate.
She should know that the modern Trust Com-
pany offers a confidential and perpetual service in
carrying out the provisions of a will, rendering this
service under the supervision of strict laws and in
accord with sound business principles.
Having in mind her children and the protection
which only a will affords, it is a wife's duty, as
much as her husband's, to see that a proper will
is made.
A new booklet, “Safeguarding Your Family's
Future,’ explaining such matters may be had upon
request.
[;RAND RAPIDS [RUST [ OMPANY
GRAND RAPIDS, MICH.
OTTAWA AT FOUNTAIN BOTH PHONES 4391
GRAND RAPIDS NATIONAL CITY BANK |
CITY TRUST & SAVINGS BANK
ASSOCIATED
CAMPAU SQUARE
The convenient banks for out of town people. Located at the very center of the
city. Handy to the street cars—the interurbans—the hotels—the shopping district.
On account of our location—our large transit facilities—our safe deposit vaults
and our complete service covering the entire field of banking, our Institutions must
be the ultimate choice of out of town bankers and individuals.
Combined Capital and Surplus ................ -$ 1,724,300.00
Combined Total Deposits ---------------------- 10,168,700.00
Combined Total Resources ---- ona aa 13,157,100.60
GRAND RAPIDS NATIONAL CITY BANK
CITY TRUST & SAVINGS BANK
ASSOCIATED
14
could amass capital from personal
oans outside the limits of the part-
aership, and thus build up industries
hat successfully shut out competition
ver a large region. Finally, it seems
that these immigrants could frequent-
y establish close personal arrange-
inents with their fellows who were
ulready in maritime commerce; they
nad in this way an easier access to
the world’s markets than did the Ro-
Juans,
The result was that in the Augustan
age, Italy had gained a large place in
the world’s productive and carrying
industry—but not the Italy of the old
stock that had created the Roman
republic; it was a new Italy of a con-
glomerate stock, largely Oriental.
One‘ is tempted to add that this new
stock, which made Italy economically
great and which brought in more
foreign labor to create more wealth,
had no understanding of or interest
in Rome’s institutions and, being in-
capable of self-government, made
despotism possible and the fall of the
state inevitable. But that might sug-
gest an ominous and, we hope, un-
founded historical parallel which it
Indeed, it
is the canacity for self-government
which has made the American people
great, not in wealth alone, but also in
National
would be unsafe to press.
those high standards of
power which has paralleled our ma-
terial progress. All the more reason,
therefore, why the ideals of Ameri-
can citizenship should be thoroughly
absorbed and valued by the new ele-
ments in our population.
Frank Stowell.
2» - ~~
Brains and Money Needed to Run
Finances.
Jack Strong was a mechanic with
a level head.
One night he heard an agitator de-
nounce banks, capital and other
things. :
When Jack went home he sat down,
smoked his pipe and thought. He
was the sort of chap that wants facts.
So before he went to bed he made up
his mind to learn something about
banking and capital.
He had a few hundred dollars saved
up in the bank. Next day he knocked
off at noon and went down town to see
his banker. The cashier introduced
him to President White.
“Mr. White,” said Jack, “you may
be a busy man, but I’m losing half a
day’s pay to get some facts. I want
to ask you some questions.”
“Fire away,” said Mr. White.
“Well, first, I want to know what
you do with all the money people put
into your bank.”
“That’s easy,” said the President.
“First, we must keep a_ certain
against any trouble’ that
might come. If a lot of depositors
wanted their money right away or
amount
things took a nasty turn, we must
have ready cash.
“Next, we lend money and buy
bonds, mortgages and other safe se-
curities. That money helps to pay
factor-
ies, to enable manufacturers to ad-
government expenses, to run
vance money for wages and materials.
It helps people in need of cash if they
have good security. It helps the
farmer to harvest his crops and move
them to the market. Farmers and
MICHIGAN TRADESMAN
manufacturers don’t get money for
what they produce until they sell
their stuff and get paid. Meanwhile
they need ready money.
“Some banks advance money to
help sell goods abroad so the factories
can keep running right along.
“Are you insured, Jack?”
“Yes, I pay sixty-eight dollars a
year, said Jack.
“Good! There are millions like you.
Your bank savings and your pre-
miums help to furnish capital. The
bank pays you interest, keeps your
money safely. Pays it back when you
want it. The insurance companies pay
death losses, or accident losses if it’s
an accident policy.
“If it were not for these millions
and millions saved up by all sorts of
folks, factories would close, railroads
would stop, opening up mines and
building new factories would cease,
farmers would cut down production,
and the country would go to the
dogs.”
"Then (im a canitalist,” said jack
“Sure you are. Not a big one, but
millions of savings make big capital,
profits go into capital, premiums
Money’s no good if it
isnt used. The more it’s used the
make capital.
more business is done. The more bus-
iness the more work.
“All live business borrow money,
pay back and borrow more. They
borrow to buy more land, put up new
buildings, to buy new machinery.
Financing factories is a business by
itself. Stocks and bonds are sold to
get money to go ahead and do more
business. That’s another way.”
“Who buys these stocks and
bonds?” asked Jack.
Kent State Bank
Main Office Ottawa Ave.
Facing Monroe
Grand Rapids, Mich.
Capital . a . $500,000
Surplus and Profit - $850,000
Resources
13 Million Dollars
345 Per Cent.
Paid on Certificates of Deposit
Do Your Banking by Mal!
The Home for Savings
June 22, 1921
CLAIM DEPARTMENT
Second to none for prompt and fair settlements.
Live Agents Wanted.
MICHIGAN AUTOMOBILE INSURANCE Co.
Grand Rapids, Mich. A Stock Company.
37%
@
with Safety
Our Preferred Stock May Be Purchased at
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Grandville Avenue and 6 Street
Grandville Avenue and Cordelia Street
Bridge, Lexington and Stocking
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MICHIGAN TRUST BUILDING
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First National Bank Bldg. telephones } ee es
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At present prices the yield on this stock is nearly
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This Company owns and operates
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Economical Management
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%
June 22, 1921
“All sorts of people. Big railways
are owned by thousands of people.
Thousands of workmen own stock in
steel companies, mines and railroads.
They save and become part owners.
They are capitalists!”
“This morning,” said Mr. White, “a
manufacturer came in to see me. He
needed more room for his plant and
new machinery. We loaned him
$100,000. We get the money from de-
posits and earnings of all sorts. He
will go ahead and soon 100 more men
will be at work in his plant. It takes
a lot of money to build up a big busi-
ness.”
“Well,” said’ Jack, “suppose we, |
mean the millions of workes, spent
all our wages, what then?”
“Well,” said White, ‘‘there’d be mil-
lions and millions less to loan. Busi-
ness would be crippled and men
thrown out of jobs.”
“So my savings are capital?”
‘Certainly, Jack. Thats where
capital comes from — savings or
what’s not consumed. As I said be-
fore, without capital or savings fur-
nished by somebody, business could
not go ahead.”
“Seems to me,” said Jack, ‘‘there’s
a lot of bunk in this talk against cap-
ital.”
‘its the wild silly unjust talk
about labor that makes us labor men
mad. We know we're not all bad. In
the same way, I suppose it’s bunk to
talk against all capital as if it were
all bad. If we’ve got to have capital
MICHIGAN TRADESMAN
there’s no sense howling about it. If
it does a lot of good and some bad,
it’s hot air to denourice all capital.”
“That’s the idea,” said Mr. White.
“Well,” said Jack, Um elad | came.
I’ve learned something. Goodbye, Mr.
White.”
“Goodbye, Jack, come again.”
When Jack lit his pipe that night,
after supper, his thoughts ran like
this: ‘By George, it must be some
job to gather money, loan it safely,
send it all over the world. It must
be some job to keep railways and
mines going, to keep all the ships on
the seas, to keep factories busy, to
sell all the stuff and get back the
money.
“Crooks couldn’t do it. If bankers
and insurance companies were not on
the square how could business go on.
Brains and honesty are needed to run
the finances of a country. That's
sure.
“We workers couldn’t do it.
“If we could, we would quit a fac-
tory and be bankers.
“If banks did not exist the fac-
factories would close.”
Then Jack went to bed, but just as
he dozed off to sleep he muttered to
himself, “I wonder if I’d want that
agitator as my banker. I know White
has brains and is honest. He’s been
on the job all his life. But that agi-
tator, who is he? What is he? Or—”
but Jack the mechanic-capitalist was
asleep. Alfred W. Wishart.
Copyrighted, 1920.
ES Bic $1.02
ED Russia $0.97
CS Pe ice $0.74
CE EE cland $0.64
CES Norway $0.55
GEES J taly $0.53
GN Japan $0.51
CE Sweden $0.42
GR Austria $0.32
GS Germany $0.28
Switzerland $0.13
MM Netherlands $0.11
ene Canada $2.73
nee Cnited States $2.26
ees Sin $1.86
COMPARATIVE PER CAPITA LOSS CHART.
15
Preferred Risks! Small Losses! Efficient Management!
enables us to declare a
30% Dividend
For Year 1921
100% Protection and 30% Dividend, both for same money
you are paying to a stock company for a policy that
may be haggled over in case of loss.
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Mich.
WM. N. SENF, Sec’y
Bristol Insurance Agency
“The Agency of Personal Service”
Inspectors and State Agents for Mutual Companies
When you want insurance you want the best, then place your insurance with
The Michigan Shoe Dealers Mutual Fire Insurance Co.
and
The Central Manufacturers’ Mutual Insurance Co.
The only companies which have allowed
30% DIVIDENDS
for many years.
Cc. N. BRISTOL, A. T. MONSON,
D. J. SUTHERLAND, A. M. NUTTING.
FREMONT, MICHIGAN
H. G. BUNDY,
Pride in Company Reputation
Our Company has never sought to stand In a false light. It has stood on its
own foundation. it has never misrepresented its position.
The Company abhors deception or sharp tactics. It desires to do right and
to be square.
Good faith is needed in business. It is the very foundation of credit and under-
lying credit is insurance.
We write insurance on all kinds of Mercantile Stocks and Buildings, on a 30%
Dividend basis.
One of the Oldest and Strongest Companies in Michigan.
Michigan Shoe Dealers Mutual Fire Insurance Company
Main Office: FREMONT, MICHIGAN
ALBERT MURRAY Pres. GEORGE BODE, Sec’y-Treas.
The Finnish Mutual Fire Insurance Co.
ORGANIZED 1889
This Company has returned
50” Dividends
For 26 Years
Good Mercantile, Dwelling, Hotel and Garage Risks Written
BRISTOL INSURANCE AGENCY
General Agents for Lower Peninsula
FREMONT, MICH.
INSURANCE IN F ORCE $85,000,000.00
RANSOM E. OLDS
Chairman of Board
WILLIAM A. WATTS
President
Mercuants Lirz Insurance COMPANY
Offices: 4th floor Michigan Trust Bldg—Grand Rapids, Michigan
GREEN & MORRISON—Michigan State Agents
16
MICHIGAN TRADESMAN
June 22, 1921
NEARLY SIXTY YEARS AGO.
Destruction of the Bronson House By
Fire.
Redford, June 21—During the evening
of July 18, 18638, the old Bronson House,
on the Northeast corner of Canal street
and Bronson (now Crescent) street, to-
gether with Judge Almy’s house on the
North side of Bronson street and several
other buildings North on Canal street
and East on Bronson street, were de-
stroyed by fire.
On the morning of that
Grande Peirde, Herbert L. Coman and
myself left Grand Rapids for a week of
“camping out’’ away North on the Plain-
field road. About noon we halted our
wagon-train—one pony and a light vehi-
cle called, in those days, a democrat
wagon—well laden with firearms, tents,
blankets, bread, fresh beef steak and
other foods, not easily obtained “cut in
tie country’? on the roadside shore of
Mizner’s Lake.
We had arrived and so had the small
pony!
hoor arrival. His stint, hauling three
healthy boys, 14, 15 and 16 years old,
respectively, and a wagon quite heavily
laden, several miles over a none too good
sandy road and wide open to a hot flood
of sunshine most of the way—July sun-
day, Almy le
shine at that—had been a decided test,
so that our first move was to strip off
the harness, rub down the little fellow
with grass and a blanket and then tie
him under the shade of a group of two
or three oak trees.
We found out at once, aS we began
the putting up of the poles for our tent,
that the pony wasn’t the only one to be
tried out as to fortitude, because flies,
mosquitoes and other insects were active
and insistent, so that we didn’t wait to
spread our canvas before we had built
with the wind-—two good smudges and
then we led our four-footed friend down
to the lake for water.
By working steadily we had our tent—
covering an area about 6x8 feet—up in
good taut order with a four inch drain
round-about, leading to the slope thus
to the lake and I had our cooking ap-
paratus in workable shape ready for sup-
per time; that is to Say, about 7:30 p. m.
We had our supper very soon there-
after, with good strong coffee, without
milk or cream or sugar (someone forget
about sugar) but Herb. fixed us fine with
friend ham and potatoes, bread and but-
ter.
Presently and almost simultaneously
we three began commenting upon the ap-
pearance of great clouds of smoke high
in the Southern sky and speculating as
to the location and the cause. It was not
near dark so that we could but imagine
a big fire to the South.
Before we finished our supper we
caught sight of burning brands in the
air. As nearly as we could make out,
the fire was exactly in the direction and
quite evidently about where John W.
Pierce's store and public hall was located
and only two or three doors away was
the leather store occupied by Mr. Cowan,
father of ‘‘Herb.”’
After about ten or fifteen minutes of
back-and-forth argument, gzuess-work
and prognostication, we decided that the
fire was “somewhere near the Bronson
House or Earle’s woolen mill’ and that
the tlying flakes of fire were bits of wool
from the latter establishment.
That settled it. Within a very short
time Gan. and Herb. decided to go to
the fire and asked me if I would go, too.
Responding that the fire would be over
before they could get there. I disap-
proved the idea of going to it, and added:
‘T'll stay here and take care of things,
if you two will come back in the morn-
ing.
Agreeing to the suggestion the result
was the poney was hitched up and in a
very short time my companions were on
their way, while I fell to observing the
continued illumination to the South and
to listening to the bilious bellowing of
about a thousand—it seemed to me—big
bull-frogs.
I was doing my first turn alone over
night in the open and I enjoyed it despite
the loudly croaking questions and replies
that came up from all parts of the lake
continuously and until I found myself
laughingly discussing with myself as to
the probable meaning of my friends’ con-
versation. Before I realized that I was
alone, but not before I discovered that I
was very tired, I was lost in sleep and
did not waken until I was aroused about
7 o'clock next morning by a fine young
man who, peering through the flaps of
our tent, called: “Isn't it time to get
up?”’
My reply was as to the time of day,
followed by, “Where is he big fire ?’’
Thereupon the young man announced
that he was the teacher in a nearby dis-
trict school. He gave his name as Mr.
Wilkinson and confided “I went down
last night to see the fire and had to get
back to open school on time. It was the
Bronson House and some other buildings
that burned.”
I asked if Peirce’s store burned and
he replied, ‘‘No, the fire hadnt got across
Canal street when I left, but seemed to
be going up Bronson street.”
With this, he said *‘Good morning” and
departed. It was enough. I knew that
the property of Messrs. Peirce and Co-
man Was not injured and fairly gloated
over what I would do if the boys should
fail to come back, as promised
But they kept the pledge, arriving
just before noon, bringing not only the
details of the damage done and estimate
as to the good work done by the city’s
three fire engine companies and citizens
in general, but a goodly supply of ripe
apples, but not a single peach! Think
of that, in the heart of Michigan’s peach
district
“They're not yet
didn’t see any for sale,’’
planation.
By the way, as a finale to this narra-
tive permit me to add that the abbre-
viations here utilized was the shortened
term, handy generally in speaking of or
to Almy le Grande Peirce.
He was the son of John W. Peirce and
ripe, at least we
was Gan’s ex-
the grandson of the late Judge John
Almy who was the father of Mrs. Peirce,
mother of Le Grand, as it is usually
spelled to-day.
No wonder as to the proud retort to
the purely euphonious “‘le Grande” in
naming the first boy in the Peirce house-
hold. All honor to the parents who thus
voiced their love and appreciation of both
the distinguished grandsire and the son
who wore his honor with admirable dig-
nity and was a dutiful and delightful son
and brother, as well as valuable citizen
in all of the requirements of cosmopol-
itanism.
Just to emphasize the pleasure I now
have in living over the good boyhood
times and the companionships then my
portion, 1 was most happily surprised
early last May by receiving, away out
here in Redford township, Wayne county,
fourteen miles out Grand River avenue
from Detroit's city hall, a visit from
Herbert L. Coman.
say I was surprised and it isn’t pre-
cisely the word best used here, because
I had received some time previously a
letter from Herb from some town near
Syracuse, N. Y., saying that he was com-
ing to see me. It was, simply, that I had
miscalculated. I could not realize so
long a period (over twenty years) had
elapsed since seeing him, that he would
put in an appearance. And knowing
somewhat of his peripatetic life for a
quarter of a century, like the old Seotch-
man “I had me doots,”’ but he did turn
up, looking hearty and fine and I was
sincerely glad to see him.
Sixty years ago Herbert L. Coman, of
El Oro (the gold) city, State of Sonora,
Mexico, and the writer of this memoir
were schoolmates in the stone school
house on the hill—the East Side union
school at Grand Rapids.
Each one holds as the outstanding
good fortune of that experience the fact
that they had as their recitation teacher
Miss Sara Jenison, still a resident of
Grand Rapids. The remembrance. of
Miss Jenison reminded us of Miss Mag-
gie Hodenpyl, so that for an afternoon,
at least, we lived over the botanical sur-
veys.
I apologize for my use of the word:
‘“‘peripatetic,”” referring to Mr. Coman.
There is this about his whole life. He
has been, always, loyal to his calling,
always a bit beyond being self-support-
ing, invariably square and honest and an
interesting character, even though he has
been a consistent and almost constant
traveler.
He lived, as a boy, in Grand Rapids,
from 1861 to 1884 with his parents and
his late sister, Miss Ann Coman. His
father was a dealer in and manufacturer
of leather. Herb. learned the trade of
currier with Messrs. Cappon & Bertsch in
the city of Holland and he was a regular
and successful pupil in the East Side
union school. In
cago, where he
in a tannery,
1884 he moved to Chi-
began work at his trade
DuBois Devier was
when
it Success depends upon it.
i
il
i
S| e
. rofit
4
)
| The life and vitality of all business is Profit.
ei
mercial enterprise.
fluctuating, prices
YOUR PROFITS.
indefinite,
the manager. Remaining there a_ short
while he moved on to Fort Scott, Kansas
—getting near to the section where cattle
and hides were the chief products—and
his next stopping place was Wichita,
Kansas. Here he remained about a year.
He then traveled to New Mexico, getting,
as he put it. ‘‘where riding hell-bent for
leather’? was a profession, yet sticking
closely to the tanning, dressing and col-
oring of leather. After two years in
Mexico—where he learned to write and
speak Spanish—he settled in Americus,
Ga. There he enlisted in the U. S. army
to serve as interpreter and attache to
the quartermaster department of the
army sent to Cuba. At the close of the
Spanish war he returned to Mexico, a
civilion. In 1914 he was in Vera Cruz
when the U. S. troops were landed there.
In 1915 he took passage on the first trans-
port that took Spanish troops abroad and
sailed from the mouth of the Matanzas
and was one of the Americans in Mexico
ordered by our Government to get out
of Mexico. They were given passage to
Galveston, thence to any port of the
United States they wished. And so he
arrived, ultimately in Detroit. Returning
to his trade as a currier, he worked his
way variously to New York, Pittsburg,
Cincinnati, Chicago and at last to Grand
Rapids. Here he remanied but a short
Safety of Principal
and Interest
Ease of Collection
of each when due
These are the essentials
of a proper investment
Regent Theatre
FIRST MORTGAGE SERIAL
1% GOLD BONDS
cover these requirements
A Circular on request
with some interesting in-
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of this Theatre.
INTERSTATE SECURITIES
CORPORATION
431 KELSEY BUILDING
GRAND RAPIDS, MICH.
Cc
STRAIGHT LINE METHODS
" it is the compelling
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XXX
1921 --
Isn't the first year --
Nor the last one --
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To reward FIGHTERS -- a
For we have been fighting --
4
For twenty six years.--
Retail battles --
retail merchants --
in that time --
Our reward has been --
The unqualified endorsement --
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§
of 15,000 retailers.
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At Anderson,Indiana --
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Let the coupon --
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SARA TEN aa Mt A RE IRE ANAS CEM RY PAN TOP
T. K Kelly Sales System
3 2548 Nicollet Ave
i Minneapolis. Minn
-
zx Size of my stock
j
i Name
i
¢ City State }
ERS REE NLS iE age a1 T4 77 MRL SATE aun
June 22, 1921
time, when he returned to El Oro (the
gold) City, New Mexico, where he en-
tered the employ of the El Oro Gold
Mining Co. He is a competent industrial
manager and accountant, which posi-
tion he still holds.
Among the many: variations in his life
he served in the American military cam-
paign into Mexico under General Per-
shing and was connected with Mexican
affairs as of interest to the United States
Government, was intimately acquainted
with the Mexican free booter, Villa, and
knows President Obregon well. Of the
latter he says: ‘‘President Obregon has
won the Mexican people and is a man
they, as well as governments of other
countries, can rely upon.’’
Charles S. Hathaway.
——__»>.
Unsatisfactory Treatment Received in
Grand Rapids Restaurants.
Alma, June 21—I was much inter-
ested and also pleased at the article
in your splendid paper relative to
some hotels you have visited and I
wish we could hear more of that. As
you know, I am practically in the
same business, only in a little differ-
ent way, and I know that there is no
occasion and no possible excuse for
the conditions we see in some of the
hotels with regard to the cleanliness
and upkeep.
[I was in Grand Rapids last Satur-
day, June 11. I left Alma at 8:15 rail-
road time and arrived in Grand Rap-
ids about noon and immediately pro-
ceeded to attend to the business that
I went to Grand Rapids for. I did
not get around to eat anything until
about 4 o’clock, fast time. I went to
the depot, so as to be ready to take
the train home at 5:20, railroad time.
I went into the eating part at the de-
pot. {[ could not sit down to one
of the tables, as it was too early.
They don’t allow you to sit down to
the table until 4:30, railroad time so
IT sat on one of the stools and after
some effort I engaged the attention
of one of the waiting girls, Of
course, it was the off time of day and
I did not think they were particularly
pleased to have people come around
to eat at that time of day. I finally
succeeded in giving my order for two
poached eggs on toast, a glass of
iced tea and two rolls and some but-
ter. After about twenty minutes this
was brought in. The toast was not
more than equal to one fair slice of
bread. The two poached eggs did
not look very inviting, but still they
were eggs and two of them. After a
little I wanted another square of
butter and it was with considerable
effort that I managed to attract the
attention of the waiting girl and then
she did not come until I waved my
hand to her and spoke loudly that I
would like some butter. She came
up where I was, evidently peeved and
in a very unpleasant way said, “What
do you want?’ [ said, “I would be
pleased if I could have some more
butter.” She whisked away and came
back and slammed the dish of butter
down before me. I finished my meal.
For the eggs, only two on a small
piece of toast they charged 40c, which
was a little less than 20c apiece for
the eggs. I am buying eggs here in
Alma at 14c per dozen, so I paid con-
siderably more for one egg than I pay
for a dozen here. I did not notice
what they chared me for iced tea or
the two small rolls for I did not
care. I was interested in the price
of the two eggs on the small bit of
toast. I am not particularly discom-
forted on account of paying 40c for
these two small eggs on the piece of
toast, but really I consider such
charges as pure robbery, and a regu-
lar hold-up and it is too bad that the
people have to submit to such out-
rages. The service was poor—ex-
ceedingly poor—and the manner of
the waiting girl was almost insulting.
Before I went down to the depot I
was at the Morton House and there
I learned that I could not get served
in their cafeteria until 4:30, railroad
time, and upon enquiry from a bright
young man I was informed that there
was no good restaurant open at that
time of day in Grand Rapids, except-
ing a place called “Chop Suey.” I
didn’t care to go there. Once when
MICHIGAN TRADESMAN
[I was in Los Angeles I went into a
Chop Suey joint and what I got to
eat made me sick, so I did not have
my real appetite for a couple of weeks
and I haven’t been into anything that
said Chop Suey since. Well, I guess
this is enough and, friend Stowe, I
don’t pose as finding fault or anything
of that kind, for as a fact we eat too
much anyway and I would probably
have been just as well off and better
if | had waited until I got home, but
[ had this chance to show that right
in Grand Rapids we of the country
find some difficulty and encounter
some discomfort in the line of getting
satisfactory. fare and treatment in the
restaurant line.
Herbert Montague.
—_———_e~-.__
Busy and Bustling City of Petoskey.
Petoskey, June 21—Petoskey peo-
ple are elated with the early opening
of the resort season and are particu-
larly happy in the class of tourists and
visitors every day arriving. It would
appear that this will be by far the
greatest season ever known in the
Little Traverse Bay region.
A handsome booklet has just been
issued by the local Chamber of Com-
merce and a request will take a copy
to any one interested.
Sunday, June 12, was marked by a
special Elk’s lodge observance of Flag
day in Mineral Well Park. The ser-
vices were beautiful and the attend-
ance very large.
A Chicago corporation, the Natural
Fruit Juice Company, will locate in
Petoskey and by July 10 expects to
be in active operation here, producing
the concentrated extract of Emmet
county wild and domestic berries and
fruits. This product is distributed
largely through physicians throughout
the Nation for medicinal purposes.
The Chamber of Commerce of this
city is now actively behind an infant
industry of local birth which promises
to develop into a great manufactory.
The basis of this business is a patent-
ed kitchen dish-washing machine,
revolutionary in its simplicity and in
price—about one half that of any
other practical device of similar char-
acter now on the market... When not
in active use it is an ordinary kitchen
table. This will be exhibited to Grand
Rapids dealers at an early date.
The retail merchants committee of
the Chamber of Commece is “all set”
for the finest Fourth of July observ-
ance ever attempted here. The fea-
tures are numerous and all of high
grade fully removed from nerve-rack-
ing noises. An historical pageant will
be a prime feature of the program.
Regardless of delay in securing a
court decision in the matter of issuing
bonds for improved water service for
Petoskey, the City Council has de-
cided to install a new filtration well at
once, to be paid for by increased water
rates. Extensions of the mains will
await the decision referred to, which
will settle the question of majority
election vote necessary to the car-
riage of an issue. The city attorney
declares, and the State Attorney Gen-
eral concurs, that a three-fifths ma-
jority, as required by the State law
governing cities of the fourth class,
is sufficient. The charter of the city,
adopted in 1916 calls for a two-thirds
majority. At any rate Petoskey is to
have an ample supply of pure soft
water as soon as installation can be
made. J. Frank Quinn.
Wiles of a Country Editor.
“I’ve hit upon a great scheme,” said
the editor of a small local paper. “TI
nearly doubled our circulation
week.
last
“See that steel stamp. Well, I just
cut out a paragraph in the Society
column of the whole edition.”
“How’d that help the circulation?”
“Why, every woman in town
bought an extra copy to see what
had been cut out.”
Announcement
Our increasing business in this vicinity neces-
sitated moving our Head Offices from Grand
Rapids to Detroit, and we will be pleased to see
our friends and clients at Suite 204 Murphy
Building.
The Grand Rapids Office will be maintained
as a Branch Office, and under the management of
Mr. W.S. Jackson. The Lansing Office, as hereto-
fore, will be managed by Mr. Fred R. Barney, and
the Jackson Office under the management of Mr.
F. C. Brown.
As Fiscal Agents for COMMERCIAL
FINANCE CORPORATION of Grand Rapids, we
are authorized to receive applications from persons
desiring to sell all forms of commercial paper, trade
acceptances and land contracts.
The John H. Davis Company
Suite 204 Murphy Bldg.
Detroit
“The House with Ideals”
ee rte)
ae ow tie oe 7
United Trucks
Why you will be interested:
1. We aim for quality not quantity.
2. Each truck is given individual attention to insure unin-
terrupted use.
We build a size to fit your requirements.
We build each body special to your specifications.
5. We have an outlet for second hand equipment which
enables us to make you a maximum allowance.
6. We have a special time payment plan.
7. We would like to get acquainted and talk things over,
even though you do not buy a UNITED.
Write us a letter or call on the telephone.
UNITED MOTORS COMPANY
Grand Rapids, Michigan
Bell Phone, M 770 Citz. Phone, 4472
18
MICHIGAN TRADESMAN
June 22, 1921
Activities of Michigan Retail Dry
Goods Association.
Lansing, June 21—I am authorized
by our Acting President, J. B. Sperry
to call a joint meeting of the Board
of Directors, the Convention Commit-
tee and the Program Committee at
Lansing at 12 o’clock noon on Friday,
July 8. One of the purposes of call-
ing this meeting is to fix the date
and place of the September conven-
tion and to take preliminary steps
toward the preparation of a program.
Our President and Vice-President
and also Mr. Christian, chairman of
the Program Committee, will not be
back to their respective homes much
before August 1, and there are a few
things we should start before that
time. It is, therefore, desired that the
directors and members of the above
named committee reserve the above
date and come prepared with lots of
suggestions.
We will take advantage of this
meeting to extend a general invitation
to our members residing within a
radius of forty or fifty miles of Lan-
sing, and also all other members, to
attend to have a meeting that shall
take the place of the ordinary group
meeting. A general statement regard-
ing this matter will be sent out in
due time.
Other July Group Meetings.
Also upon the advice of Mr. Sperry
and after consultation with local com-
mittees, we have decided to have
group meetings at Harbor Beach, Fri-
day, July 15; Benton Harbor, Fri-
day, July 22; Traverse City, Friday,
July 29.
As sugested in a previous bulletin,
we think best not to call any other
group meetings during the _ hot
months. The places above designated
are near the lake and many of our
merchants would enjoy attending a
meeting where they can get a breath
of the lake breeze. I also desire to
spend some time in a membership
campaign in the Northern part of the
Lower Peninsula and in the Upper
Peninsula. Our members, therefore,
are requested to make a memoranda
of these dates and make your plans to
be present at that time.
Honored By the Governor.
I feel very much complimented over
the honor bestowed upon me by Gov.
Groesbeck in my appointment as a
member of the Welfare Commission
within the Welfare Department of the
newly-organized State government.
My acceptance of this work will be
conditioned entirely upon the advice
and consent of the Board of Directors
of the Michigan Retail Dry Goods As-
sociation. If it can be shown that my
connection with the State government
will be as much or more of an advan-
tage than a disadvantage, I shall glad-
ly perform such service as may be
required of me in filling the duties of
this position. However, my interests
are with the Michigan Retail Dry
Goods Association and they shall be
foremost.
Afternoon Closing During Summer
Months.
We have a request from one of our
members asking for information as
to the plan of the dry goods mer-
chants in the State regarding closing
of a half day during the summer
months. He states in his letter that
in his city they have heretofore closed
Wednesday afternoons during July
and August, but will not do so this
year, but will close Saturday night
at 6 o’clock instead of 9. I enclose a
questionnaire asking for information
on this subject and request our mem-
bers to fill it out and send to us as
soon as possible so that we can com-
municate the information thus secured
in a later bulletin.
Jason E. Hammond.
_——_2>?>>______
Retail Point of View In New York.
New York, June oo is
still the slogan of the New York shop-
pers. Home sewing apparently re-
mains the most popular indoor diver-
sion. The pattern counters of the de-
partment stores are crowded. The
ready-to-wear departments are com-
paratively neglected, although busi-
ness is said to have been better this
week. Women shoppers are buying
patterns and niece goods and making
up their own summer dresses. There
is spirited competition between stores
because bargain hunting is indulged in
by all classes of buyers. The stores
featuring low prices are getting the
bulk of the business. Yesterday was
rather auiet because of the weather,
but last week business was moderate-
ly active. In the men’s clothing field
there is much unsettlement. The
question of price is holding up buying,
the consumer evidently being obsessed
with the idea that clothing prices have
not struck bottom. Some of the
smaller shops are advertising heavily,
featuring men’s summer suits at $25
to $30.
Working Out Vacation Plan.
A big departmnt store is confronted
with the vacation problem. Apparent-
ly the system that had been worked
out has not at all been satisfactory
and the management has been honest
enough to acknowledge that it has
made mistakes and the help of the em-
ployes through their house of repre-
sentatives (this store is run on a con-
gress plan) has been asked so that the
difficulties might be ironed out. A
bulletin has been sent out to the in-
dividuals of the organization of the
store which says apropos of this sub-
ject:
“We believe it wise to continue
vacations according to the plan now
operating until the improvements are
made, and you will no doubt agree
with us in this matter. ‘ Our intention
in putting the vacation plan through
and putting it through quickly was
that people might get the advantage
of it this season. If we had put the
matter up for a long discussion it
might have taken several months
from the time of the vacation season
and the people would have missed the
good we are trying to get to them.”
Wash Silks Are Featured.
During the week there have been in-
teresting sales in some of the depart-
ment stores, prices generally being
rather attractive. John Wanamaker
annunced new low prices on wash
silks, featuring fancy striped crepe de
chine wash satin at $1.55 per yard,
white broadcloth and wash satin at
the same figure and pongee at $1.10.
R. H. Macy & Co. advertised black
satin duchess, 35 inch width, at $1.59.
James McCreery & Co. sold white
baronet satin at $2.75 per yard, which
they had formerly been selling at
$2.95.
In Brooklyn Abraham & Straus an-
nounced an offering of 40 inch geor-
gette at 95 cents a yard in popular
colors. The advertisement described
this as an “offering that is unprece-
dented.”
Ginghams, Voiles and Organdies.
Ginghams, voiles and organdies are
coming in for the major portion of
the attention at practically all the de-
partment stores. At Hearn’s a lively
business was done all week in this
class of merchandise. Prices range
from 17 to 84 cents per yard for
ginghams, this being maintained by
practically all the stores. There is a
noticeable demand for checked ging-
hams and these departments at Macy’s
and Gimbel’s were well patronized
thrughout the week. At Altman’s
ginghams of the better sort were in
fair demand, although this store is do-
ing well in the silk department and in
some divisions of the ready to wear.
There has been good enquiry for
dotted swisses. Obviously all types
of merchandise entering into the mak-
ing of summer dresses are being
sought by the shoppers and it is be-
lieved by merchandise men that this
will continue throughout the summer.
Pattern Counters Doing Big Business.
Merchandising men in this city are
surprised at the heavy business being
done over the pattern counters. One
merchandising manager who has made
a keen study of retail conditions for
the past 25 years said that never in
his experience has there been such a
heavy demand for patterns. He
seemed to think that nearly every
woman who came into the store
stopped at the pattern counter and
then repaired to the piece goods de-
partment. He said:
“Women, rich and poor, are doing
their own sewing. That is to say, the
women in better financial circum-
stances are having seamstresses come
to their homes, while those who can-
not afford to employ seamstresses are
Blanks for Presenting
LOSS AND DAMAGE
or OVERCHARGE
CLAIMS,
and other Transportation Blanks.
BARLOW BROS.
Grand Rapids, Mich.
139-141 Monroe St
Both Fhonos
GRAND RAPIDS, MICH.
Store Fixtures For Sale
4 ft. Floor Cigar case Double Section.
8 ft. Floor case.
3 Section Ribbon case.
4 ft. Counter show case.
5 ft. Counter show case.
3 ft. Counter show case.
Cracker case.
Pr. Toledo Computing Scale Weighs
up to 100 Ibs.
Pr. 3 Ib. Toledo Computing Tea scale.
National Cash Register, New.
New 24 ft. Roll Awning, Never un-
packed, Complete.
Office desk opentop.
National Biscuit Co., Cookie Rack.
Large Floor Coffee Mill.
HUGHSTON & CO.
VS. PATENT OFFICE
Economy Garment"
“The
Michigan Motor Garment Co.
Greenville, Mich.
6 Factories—9 Branches
McBAIN, MICHIGAN
We are manufacturers of
Trimmed & Untrimmed HATS
for Ladies, Misess and Children,
especially adapted to the general
store trade. Trial order solicited.
CORL-KNOTT COMPANY,
Corner Commerce Ave. and
Island &t.
Grand Rapids, Mich.
THREE
Daniel T,
BOY’S KHAKI PANTS
ON THE FLOOR
craves | $6.75; $8.75; $10.50
a 8 to 16
A dandy Wash Pant, 8 to 16, @ $6.50
This is Khaki Weather
atton G Company
GRAND RAPIDS
59-63 Market Ave. North
The Men’s Furnishing Goods House of Michigan
soft or laundered.
Wash Ties
We have a beautiful line of Wash Ties.
the kind you are looking for at popular prices.
Just
Also those comfortable low collars in either
WHOLESALE DRY GOODS
iMdshihddidddddiddddddddddhhddddddsdtssdddddddddddddsdiddsssddddldhddhdsdtds
Quality Merchandise — Right Prices— Prompt Service |
PAUL STEKETEE & SONS
GRAND RAPIDS, MICH.
Lhd dddddddbddddddbbsdisishslslldddddddlldlddddddddduddaulluiilCZZZZNnnNncccclLkeeD
ZZ
LLL clinica
June 22, 1921
The econ-
dat tact
doing their own sewing.
omy wave has hit them all.
has been well established.”
Retail Clothing Field Unsettled.
The men’s clothing situation from a
retail standpoint is rather unsettled.
Prices have come down, but some-
how or other the ultimate consumer
apparently thinks that they will go
even lower. The chain stores are do-
ing a fair business, according to their
own statements, but in the depart-
ment stores there is no rush for men’s
apparel. Stern Bros. recently ran a
sale of men’s suits at $35 with fairly
satisfactory results. McCreery’s also
ran a sale and the response was not
bad.
All the big department stores like
Macy’s, Gimbel’s, Altman’s and
Hearn’s are apparently working to-
ward the $35 level. In their adver-
tisements yesterday suits ranging
from $35 to $40 were featured. It is
said that the $35 price for summer
suits will be adhered to, the claim
being that this class of merchandise
cannot be sold for less on the basis
of present manufacturing costs. A
great many of the smaller shops which
are not considered first class are of-
fering summer suits around $25.
Ready-to-wear Shows More Activity.
Ready-to-wear departments in the
big retail stores have shown a slight
improvement during the past week.
There has been greater activity in
summer dresses and there has been
also a brisk business in the silk ap-
parel departments.
This is due to the fact that prices
have been reduced all along the line.
Managers of these divisions in the
stores say that consumers have shown
a more liberal disposition. Whenver
attractive prices have been named on
merchandise ready to wear the con-
sumers have responded. In the past
few days the stores have vied with
each other in offering attractive, sea-
sonable goods at attractive prices.
Sleeveless summer dresses are be-
coming more popular with a result-
ant better demand for waists.
——_+--
How to Avoid Having Remnants
Left.
One of the girls at the lining coun-
ter accumulated so few remnants from
her sales in the course of a week that
they were almost negligible.
This was a pleasing result, since it
demonstrated that there was an
almost complete movement of the mer-
chandise at the regular prices—prac-
tically nothing to sell at
prices, perhaps to hold indefinitely,
with the expense incident to such
holding and frequent handling.
How did she do it—or did she do
anything to minimize the accumula-
tion of remnants?
lifteen minutes of
disclosed her system. Her method
intended primarily to get
rid of short lengths; it arose from
her strikingly cordial nature, and her
inclination to do_ little
that did not involve
to the store.
bargain
watching her
was not
favors for
customers loss
For example:
“Two and a quarter yards, please,”
a customer asked.
“This piece is just 2% yards,” she
answered, measuring the clth. ‘“Do
you often need just a mite more than
you have?” She said it pleasantly,
as though running short were a fre-
quent incident with herself.
And it works the other way, too.
“This is just two yards,” the girl
“Not quite enugh? Perhaps
you can use this piece for another
purpose, and we'll cut 24% yards in
another piece, for the purpose for
which you had planned to use the
goods. It’s staple, you know, and
says.
MICHIGAN TRADESMAN
very well woth the money.”
The sale of the piece may occur
once in a dozen efforts—but somehow
it gets sold.
——+ 2.
Illuminated Darning Egg.
An “illuminated darning egg” is the
novel and clever idea of a New Yorker
John B. Warren, its most important
object being to relieve the eyestrain
which ordinarily attends the job of
mending socks and stockings.
The egg is of translucent china, and
it enters the egg, carries a tiny electric
100,000 Shares
mum capacity.
earning.
of success and ability.
% Cumulative Preferred Stock
pany will receive market rates.
handle which contains an electric bat-
tery. The handle, at the point where
it enters the eg, carries a tiny electric
lamp. A push with the thumb on a
switch at one side of the handle starts
the lamp to glowing.
When the egg has been inserted in
a stocking, the fabric of the latter is
brightly illuminated. For the lamp in-
side is provided with a reflector, sup-
plemented with a diffusing lens. Thus
the threads of the stocking are shown
up conspicuously, to the special ad-
An Attractive and Substantial Investment
IS OFFERED IN THE 8% CUMULATIVE PREFERRED STOCK
AND NO-PAR VALUE COMMON STOCK
OF THE
PETOSKEY TRANSPORTATION COMPANY
CAPITAL STOCK
Kvery member of the Board of Directors is a business man with a clean record
They have never backed an experiment, either individually
or collectively. They have been identified only with successful business enterprises.
You can find a chance any day to invest in experiments, but the opportunity to
invest in an enterprise that possesses the safety, future, substantial earning possibil-
ity and strong management of the Petoskey ‘Transportation Company, is a rare one.
The opportunity to purchase an interest NOW while five shares of the common
100,000 Shares No-Par Value Common Stock
ALL STOCK IS FULLY-PAID AND NON-ASSESSABLE
The Petoskey ‘Transportation Company is under contract to transport the prod-
ucts of the Petoskey Portland Cement Company, which includes cement and crushed
limestone, and will also haul coal from Toledo and other lower lake ports to the plant
of the Petoskey Portland Cement Company.
It is guaranteed all of the tonnage that its three boats can deliver at their maxi-
For this transportation service the Petoskey Transportation Com-
Any Company that can keep its investment in equip-
ment fully occupied at market rates, whether it has for sale certain products or
transportation service, is in a position to make a very good earnit
In estimating the net earnings of the Petoskey ‘Transportation Company, each
boat has been given credit for only its minimum earning for the season, but each boat
has been charged with the highest possible operating expense.
earning of over $175,000 annually, or more than twice what is required to take care
of the 8% dividend of $80,000 on its $1,000.000 preferred stock.
000 which remains assures a very substantial earning for the common stock.
It must be evident to anyone who will use his judgment that this enterprise is
built on a sure and safe foundation. It has no experimenting to do. It has nothing to
sell. It has no competition. But it has a definite job to do and one on which it cannot
help but make a very substantial earning.
As an investor of judgment, you must admit that no enterprise could possibly be
safer or more certain of definitely knowing what it should be able to show as a net
19
vantage of a mender whose eyesight is
poor.
The darner, indeed, may operate on
the stocking in a light that is other-
wise Door; and it is claimed that much
better work may be done when the
illuminated egg is employed.
If desired, the battery may be dis-
pensed with, and the lamp connected
with the ordinary house circuit.
+.
Poverty would soon die out if
babies were permitted to select their
parents.
oe
1g.
Yet there is left a net
The surplus of $95,-
stock can be purchased at $1.00 per share with every ten shares of preferred stock
at $10.00 per share, is one worth your immediate investigation and consideration, in-
asmuch as the price of the common stock will advance to $1.50 per share on July Ist.
Send for all the particulars immediately.
F. A. SAWALL COMPANY
313-314-315 Murray Building
GRAND RAPIDS MICHIGAN
Citz. 62209 Bell M. 3596
Gentlemen:
| am interested in an investment in the Petos-
key Transportation Company.
Without any obligation on my part,
all particulars regarding the Company.
Yours truly,
send me
Name
AGarese
MICHIGAN TRADESMAN
A
—
=
=
=
inlmae- I4,,
Michigan Poultry, Butter and Egg Asso-
ciation.
Lyons, Jackson.
Hurley, De-
President—J. W.
Vice-President—Patrick
troit.
Secretary and Treasurer—Dr. A. Bent-
ley, Saginaw.
Executive Committee—F. A. Johnson
Detroit; H. L. Williams, Howell; C. J
Chandler, Detroit.
Judging Eggs by Color.
Eggs in the winter time are likely
to have pale yolks. A popular im-
that they
poor feeding of the hens. This is
pression prevails indicate
denied by the Government Bureau of
Animal
that lack of green feed is the cause.
Husbandry, which declares
Most people think that eggs with
pale yolks have less flavor than eggs
with richly colored yolks. This is
but the
notion that they impart less richness
is contradicted
probably true; housewife’s
to cakes and custards
by the experts—though, of course,
they do contribute less color.
slightly
But high-class
Egg whites are. often
yellowish or greenish.
restaurants and hotels demand eggs
whose albumen-shall be when cooked
as pure white as possible. Further-
more, it is particularly important that
served with an
order shall match in color. Inasmuch
as such eggs comman an extra high
two or more eggs
price. It is good business for the
poultry raiser who caters to the fancy
market to meet these requirements.
Boiled eggs should match in color
of shell. No first-class restaurant or
fashionable club would think of serv-
ing a brown egg and a white one
together. Even in shade they should
match. In New York only pure white
eggs fetch the highest price. In
Boston, on the other hand, brown eggs
bring five cents more per dozen than
white ones.
Many people are firmly convinced
1
that brown eggs have a richer flavor
than white ones, and sabaar can per-
suade them that they are mistaken;
but the experts say that the notion has
|
no basis whatever in fact. In Massa-
chusetts chickens have been bred to
lay brown eggs—and the darker tid
are in color the more acceptable they
are in the market.
a
Dried Vegetables.
The Government Bureau of Chemis-
try is trying to popularize the “de-
| tables which are begin-
ning to be sold for soup mixtures. It
Ae :
ivaratead VCR
is thought that these mixtures of vege-
1
tables, which are absolutely water-
free, might be used to great advantage
by housewives. They are quite as
good for soups as fresh material, and
far cheaper. One hotel to which
sample packages were sent for trial
reported that one pound of the stuff
The only im-
portant obstacle to the introduction of
these concentrated soup vegetables
made 125 “portions.”
seems to lie in the difficulty of over-
coming old prejudices.
A
Play the Game.
Tho’ hope lies dead
In shadows shed
By sleepless night
And days of blight;
Tho’ life be rife
With care and strife,
And youth lies stark
In grave’s. deep dark,
There still is time
To rise and climb,
To lose your pain
In work again.
Tho’ some may say
On that same day
You beat ‘retreat’
You knew defeat,
Heed not their cry,
Go on and try
The game to win,
For you are in
Till He says “Out,
And puts to rout
Man's life-long foe
Of gloom and woe.
A. H. Dudley.
a
Tea Day for Grocers.
A Chicago wholesaler suggests that
retailers that wish to increase their
sales of tea distribute samples among
Put samples of the
envelopes and give one to every
kinds te be _ featured in parafine
woman that enters the store. ‘‘The
”
result will be surprising,” says the
their customers.
suggester.
——_+- << _____
The price of farm products has
dropped precipitately from a_ high
about 148 per cent. above
pre-war level in 1920, to around 25
above pre-war level at the
present time. This is well below the
average of all commodities, which is
level of
per cent.
still about 60 per cent. above the pre-
war level
> ~<-~ —
Since 1899 the annual production of
automobiles in this country rose from
2,000,000 cars in 1920,
$2 000,000,000. In 1912
ZETO 1O OVE
worth over
there was one machine to _ every
ninety-four persons. in 1920 there
was one machme to every eleven
persons.
\ man is known by the company he
keeps out of.
You Make
Satisfied Customers
when you sell
“SUNSHINE”
FLOUR
BLENDED FOR FAMILY USE
THE QUALITY IS STANDARD AND THE
PRICE REASONABLE
Genuine Buckwheat. Flour
Graham and Corn Meal
J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN
June 22, 1921
MILLER MICHIGAN POTATO CO.
Wholesale Potatoes, Onions
Correspondence Solicited
Frank T. Miller, Sec’y and Treas.
Wm. Alden Smith Building
Grand Rapids, Michigan
SEND US ORDERS
FIELD SEEDS
WILL HAVE QUICK ATTENTION
Pleasant St. and Railroads
Both Phones 1217 Moseley 13: others, GRAND RAPIDS, MICH.
For Dependable Quality
DEPEND ON
Piowaty
M. J. DARK & SONS
GRAND RAPIDS, MICH.
Receivers and Shippers of All
Seasonable
Fruits and Vegetables
Kent Storage Company
Wholesale Distributors
PROCTER & GAMBLE PRODUCTS
Grand Rapids, Mich.
There is only One Ivory
NE BE} The Largest and
Best
Laundry Soap
The Shortening
Best Cooks Use
P. & G. White Naptha—Luna—Ivory Flakes
Chipso Soap Chips—Star Naptha Powder
June 22, 1921
Pertinent Paragraphs For Busy Peo-
ple.
Written for the Tradesman.
“Monsieur,” a Parisian men’s fash-
ion magazine, gives quite an article
on the proper clothes to wear in a
sleeping car. In this country we do
not have much money for clothes after
buying the car.
Word comes from all directions that
a “back to the farm’ movement has
been started. Yes, the boy is going
home to eat some of Pa’s good pro-
visions, accumulated by long hours
of work in all kinds of weather. The
boy is also taking the wife and kids
along.
No wonder there was an Easter
freeze. The Central Illinois Public
Service Co. has actually been refused
an advance in rates.
Chicago is asking for an increase
in school taxes from $1.33 to $2 on the
$100, claiming it cannot provide high
school accomodations for the native
and emigrant children unless this in-
Why not give Na-
tional relief by simply shutting off
the emigration?
crease is allowed.
There is no particu-
lar reason why we should furnish high
school education free for Europe.
When it costs 2c freight per orange
to ship California to Chicago we can
readily see why retail prices are so
high that consumption is greatly cur-
tailed. Most of these oranges are
shipped again by freight before they
reach the retailer.
railroad
rates will not only mean more busi-
Lower wages and lower
ness for the railroads but more busi-
ness and more profit for all lines of
industry and more work for people to
do. What else is necessary to make
prosperity?
The Ozark: creamery men want a
National law to compel the coloring
of butter substitutes green.
a great idea.
That is
It will give us a chance
to make lettuce sandwiches without
lettuce.
The engineering division of the
United States Army has perfected an
airplane so small that a pilot might
almost stumble over it. If we re-
member right there has been a good
deal of stumbling done over the regu-
lar sized ones.
Up in South Dakota they do not all
believe in donating cows to germany,
as someone turned them out of the
stockyards aiter they were
South Dakota is
not alone in this feeling.
again
ready for shipment.
Better send
them to France or Belgium. Germany
lost no cows in the war except those
killed to feed the army that was kill-
ing our boys.
In prohibition states men have been
forced for years to either get a per-
mit from a doctor to get liquor of
the tocal drug store or order. their
liquor from mail order houses out-
side the state. The Minnesota legis-
lature, for prohibition enforcement
purposes, now proposes to force wo-
men to go through a similar process
before they can buy flavoring extracts,
MICHIGAN TRADESMAN
and to limit the sale to drug stores.
As mail order houses can sell with-
out any of this bother, the law will
mean the killing of the extract busi-
ness so far as the Minnesota mer-
chants are concerned.
Whenever business men learn that
it pays to neglect their own business
a little to take care of the business of
the community, they will make that
community their own
business along with the rest.
thrive, and
The Government proved to mer-
chants, by bunching them together for
war work, that much could be accom-
plished by united effort. Now the De-
partment of Justice is trying to show
such gettings together are illegal for
the purpose of price fixing, ete.
[enine is finding out that some-
thing else besides power is needed in
The United
States demands a few safety appliances
his Russian power plant.
be installed before it does business
with the concern.
The head of the National Union of
Railwaymen_ of Britain must
have been favorably impressed by the
wonderful
Great
example made by _ the
United States Government in handling
railroads. He has introduced a bill
in the British Commons providing for
Government ownership of railroads.
We are mighty glad we saved that
ton of coal during the mild winter.
We will now be able to buy an apple
next fall. FB. A. Packer.
—_—_+~+.
Peculiar Arithmetic of Some Hotel
Landlords.
Escanaba, June 20—The following
may interest other road men who are
compelled to put up with the peculiar
tactics of some hotel men:
| checked into Hotel Menominee,
Menominee, Sunday night, 10:50 p. m.
Checked out Thursday, 9:30 a. m.
1 was there 3% days. Rate, $4 per
day. I was charged $14.75. In other
words, this hotel charged $2.75 for a
halt day.
Upon arguing with the landlord that
a half day should be one-half the
regular daily rate, he sprung a printed
card on which is specified, “% day,
Se 25
Now this half day was composed
of bed and breakfast. Naturally, we
suppose, then, that dinner and sup-
per, in order to make the $4 rate,
would cost 62'%4c each. Well, it does
not work that way, for the reason that
dinner and supper would comprise !
day $2.79, please,’ which. is at the
rate of $5.50 per day.
After fifteen years’ road work the
writer is still endeavoring to ascer-
tain who supports the hotels—whether
it is the town the hotel is in or
whether it is us birds on the road.
Traveler.
a os
His Predicament.
The corn in Happy Valley
Has grown, this writer hears,
Until the average farmer
Can’t reach up to his ears.
alespookg
100 Per Cent PLUS SERVICE
ALL KINDS, SIZES, COLORS, AND
GRADES. ASK FOR SAMPLES AND
PRICES.
THE MCCASKEY REGISTER Co..,
ALLIANCE, OHIO
Grand
Rapids
49 Market \/
st. Ss. We ° °
MA Citz.
1361
Bell
M. 1361
EGGS AND PRODUCE
SSessees
Knowing the Facts
NCE your customer has tried
National Biscuit Company prod-
ucts she knows that they are the best
that she can buy or that you can sell.
The woman who adds one more item
to her list of National Biscuit goods
ie
Ly,
ee
co
eS
eS,
Ds
“,
pays a tribute to the facts in National
Biscuit Company advertising.
The first purchase of National Bis-
cuit Company product by your cus-
g
tomer will surely lead her to using a
variety of them—a fact that you can
A
#
prove for yourself.
A complete assortment of National
Biscuit Company goods in the famous
In-er-seal Trade Mark packages or
the attractive glass front cans means
better merchandising and more bis-
Ko
VAIDN
By,
VZiDN
EP,
cuit business.
NATIONAL BISCUIT
COMPANY
SeececeTouwuGae
oy Ke
alele
FE
WNGLEF00
Ie PRODUCTS he
Sricky Fly PAPER, Sticky FLY RIBBON,
TREE TANGLEFOOT, ROACH “ANT POWDER.
THE O&W.THUM Co.,MANUFACTURERS.
GRANDRAPIDS, Mico. WALKERVILLE, CANADA.
aml
Hse Le;
« . “ Tropically Ripened
ant BANANAS
73 @&
;& =
‘ -
La f. Packed Right
rt
aA Se Our expert care in ripening and
' handling makes them delicious,
nutritious, wholesome.
oN
e i
urn ab\®
The Vinkemulder Company
GRAND RAPIDS, MICHIGAN
ae dene
22
MICHIGAN TRADESMAN
ao, «
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oy
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STOVES AND HARDWARE
Te aor cee
—
_
—
—
Michigan Retall Hardware Association.
President—Norman G. Popp, Saginaw.
Vice-President—Chas. J. Sturmer, Port
Huron.
Scott,
— J. Marine
- Moore, Detroit.
The Hardware Dealer and His Sum-
mer Holiday.
Written for the Tradesman.
“l cant afford it,” is the usual
argument urged by the busy merchant
when a summer holiday is suggested.
“T can’t spare the time from the busi-
ness. The store can’t get along with-
out me.”
Such arguments were heard even
in the years when war-time prosper-
ity was at its height. In a year like
this, when careful management and
close attention to business are essen-
tial to even a tolerable success, these
arguments are even more likely to be
urged. They sound, too, more than
usually plausible.
It is a curious circumstance that the
merchant who needs a holiday the
most is the one who protests
against breaking
everyday routine.
hardware dealers, the summer
holiday is a recognized institution.
When the time comes they pack their
grips and
most
away
With
vigorously
from the
some
set out; and never pause
to consider whether or not the busi-
They calculate
just as they calculate on
certain items of overhead expense—
as something the business must be
trained to carry.
There are others defer the
holiday to a more convenient season
ness can spare them.
on a holiday,
who
or even to a less convenient season
in order to get just the sort of outing
they want. Perhaps duck-hunting in
the fall may appeal to them. Perhaps
a mid-winter trip to the sunny South
may suit them better than a mid-sum-
mer trip to the North woods. But
with even these the holiday is recog-
nized as necessary, and the plans of
dovetailed into the
holiday arrangements.
Then there are the extremists both
ways—
the business are
-the chaps who holiday so much
that they neglect business to its detri-
ment, and the chaps who refuse to
holiday at all until they are too faged,
mentally and physically, to give
proper attention to business.
holiday is
hardware
A man can have too
or too little; but he
holiday at least once a
Two weeks outing is not too
dealer’s
essential, and so is the
clerk’s holiday.
The hardware
much holidaying,
needs some
year.
much.
I have noticed that the most suc-
cessful merchants in my own town
are the chaps who take these regular
outings, and are not afraid to break
away from everyday business now and
then.
It pays a man to give close attention
to business. Anything that is worth
doing at all is worth your best efforts.
The hardware business is no excep-
tion. To succeed in it, you have got to
watch it closely, to study it from
every angle, to make it the biggest
thing in your life, and to give it your
best efforts.
Yet every man should be bigger
than his business. He ought to keep
a wider outlook on life. But he can’t
do that if he stays so close to busi-
ness that his perspective is sacrificed.
He has to break away now and then,
to withdraw to a little distance, and
get a fresh viewpoint of things.
To master your business is import-
ant, even vital. But it is dangerous
to let your business master you.
So plan now for your holiday; and
see that it is a real one— a complete
breaking away from the daily routine
that has engrossed you for the past
eleven months.
One of the biggest merchants in
our town sent for me a year ago. “I
want you,” he said, “to give the boys
some pointers now and then on adver-
tising. I am going away for three
weeks. Drop in and see George every
other day, and he will show you his
copy. Give him any hints you can.”
Next time I dropped in the mer-
chant was there. He nodded—that
was all. I talked advertising with
George. George was in charge. I
made some suggestions; George and I
discussed them. George never sug-
gested referring them to the pro-
prietor. The holiday had already
started, and the merchant, although
he didn’t leave town for another day,
had thrust the details of the business
quite out of his mind.
I spoke to him a minute or two
afterward. “Aren’t you afraid,” I
asked him, “to leave this big busi-
ness?”
He smiled.
“George is a promising young chap,
he rejoined. “The responsibility is
on his shoulders now; and it will do
him good.” And as a matter of fact,
business went on smoothly during the
9
Signs of the Times
Are
Electric Signs
Progressive merchants and manufac-
turers now realize the value of Electric
Advertising.
We furnish you with sketches, prices
and operating cost for the asking.
THE POWER CO.
Bell M 797 Citizens 4361
FISHING TACKLE
We wish to advise our many friends that we have added
to our ever increasing line a complete stock of fishing tackle
and are in position to take care of your requirements from a
“Cane Pole’ outfit to a high class sportsman’s outfit, as well
as, the accessories that help make up the kit.
We offer you the following well known lines:
South Bend Bait Company.
J. Heddon’s Sons, Dowagiac.
Rush Tangos.
Shannon Twin Spinners.
Al Foss Baits
Wilson Wobblers.
Moonlight.
The Union Hardware Company’s Steel Rods.
Richardson Rod & Reel Co.’s Steel Rods.
Also, we have a complete stock of very fine Bamboo
Fish Poles from 12 ft. to 22 ft.,
Give us a trial and we will demonstrate our Service and
Quality.
and our prices are right.
Michigan Hardware Co.
Exclusively Wholesale
Grand Rapids Michigan
Foster, Stevens & Co.
Wholesale Hardware
se
157-159 Monroe Ave. : 151 to 161 Louis N.W.
Grand Rapids, Mich.
Brown & Sehler Co.
‘“‘Home of Sunbeam Goods’’
Manufacturers of
HARNESS, HORSE COLLARS
Jobbers in
Sadderly Hardware, Blankets, Robes, Summer Goods, Mackinaws,
Sheep-Lined and Blanket-Lined Coats, Sweaters, Shirts, Socks,
Farm Machinery and Garden Tools, Automobile Tires and
Tubes, and a Full Line of Automobile Accessories.
GRAND RAPIDS, MICHIGAN
June 22, 1922
June 22, 1921
three weeks, nothing untoward hap-
pened, and the proprietor came back
fresh and reinvigorated for a hard
year’s work ahead of him, and with
clear cut new ideas as to how to
meet the pending conditions of re-
adjustment.
The readjustment is, perhaps, the
strongest argument with many hard-
ware dealers for postponing or elim-
inating entirely the usual two weeks’
holiday.
But, just because conditions are
exacting, is no reason for sticking to
the daily grind so close that your
mental perspective is lost, and you
are ho longer in shape to deal with
new and difficult conditions. Rather,
it will pay you to draw off to a little
distance, take a bit of healthful ex-
ercise, get some sea or lake air in
your lungs, and come back at last
fit and ready to cope with the difficult
problems of the year ahead of you.
Readjustment conditions form an
argument for an economical holiday;
but they do not form an argument
for discarding the holiday entirely. A
great trouble with many business men
is that they don’t understand what
a holiday should be. To them, a holi-
day is a chance to get out with a
noisy crowd and spend a lot of money
for railway fares, hotel bills, tips and
the like, with endless worries about
train connections and baggage.
Some years ago I was talking to a
New York editor on the nineteenth
floor of a Broadway skyscraper.
‘Hvery Summer,’ he said, “I get
away from all this for a month. I go
up into the woods of Northern On-
tario, and build a cabin near a stream
where there is nobody for miles
around. I loaf and fish, and fish and
loaf, for an entire month. Then |
pack my grip, burn down my cabin,
stamp out the coals, and come back
for another eleven months of the
daily grind.”
The real holiday—the holiday tired
humanity welcomes—is just a change
of air, a change of scene and a change
of occupation. The sort of change
depends entirely on what you have
been doing.
You may find what you want in a
cottage at the nearest beach, or a trip
across the continent, or a week or
two sitting on your back veranda and
working in your garden. You may
get it going back to the cross-roads
hamlet where you spent your boyhood,
or visiting the wholesale establish-
ments and big retail stores at the
State metropolis. The great thing is to
break away completely
daily work, and put it entirely out of
your mind. Say to yourself:
“T won’t think of business for two
even if it breaks me.”
from your
whole weeks,
Toward the end of two weeks you'll
get to thinking of business. You'll
be fairly hungry to get back to the
old store, and your mind will be full
of bubbling new plans to achieve
greater efficiency and cut down need-
less expense. You'll go back to the
store with a lot of new energy at
your disposal; and the results will
more than make up for the time you
have “thrown away” in these two
weeks of holiday.
A fatal tendency in some hardware
dealers is to center all the details of
the business in their own hands. Far
from trying to develop individual in-
itiative in their helpers, they aim to
direct every branch of store activity.
The hardware dealer maps out the ad-
vertising, window dis-
plays, does all the buying, directs the
selling, watches the drafts and col-
lections—all these things require his
personal attention if they are to be
done properly. Or, at
convinced that nothing will be
properly unless he does it.
A hardware dealer of that sort nat-
urally feels that his
spare him, and that he
take a holiday.
Now is a good time to check that
fatal tendency.
designs the
least, he is
done
business can’t
can t atiord to
Instead of trying to
direct everything yourself, put a little
of the responsibility on your helpers.
Pick out the one or two best men on
staff, and train
sponsibility. Plan always to have at
your them for re-
least one man in the store who can
take your place in emergency.
Your helpers won't be any the less
efficient in the performance of their
every day work just because they are
able. for a day or two or a week or
two, to step into your shoes and look
after the Then
able to take the holiday you need and
business. youll be
put your worries out of your mind.
Of course there is the tendency in
some merchants to swing to the op-
posite extreme, where they take on a
lot of outside interests and leave busi-
least But the
average dealer doesn’t need to be
warned against that danger. He is
pretty nearly always engrossed in the
That is why,
ness on the excuse.
success of his business.
it will pay him to plan for
Victor
right now,
a_ holiday. Lauriston.
_—__.-.__
Sand and Water Display.
A beach can be reproduced in the
windw by utilizing a 40-inch-wide
strip of tin the same
window, painted and grained to look
like sand, with the sides turned up
so that it will hold water.
of potted plants
length of the
Heaps of
sand and shrubbery
will aid it in creating the illusion of
a seashore’ background.
kinds, harmonious to the
can be shown here.
various
SCONE.
MICHIGAN TRADESMAN
We are making a special offer on
Agricultural Hydrated Lime
in less than car lots.
A. B. KNOWLSON CO.
Grand Rapids Michigan
23
SIDNEY ELEVATORS
Will reduce handling expense and speed
up work—will make money for you. Easily
installed. Plans and instructions sent with
each elevator. Write stating requirements,
giving kind machine and ore platform
wanted, as weli as height. will quote
m ‘ney saving price.
Sidney Elevat« r Mnfg. Co.,
Sidney, Ohio
COLEMAN ‘rand
Terpeneless
LEMON
and Pure High Grade
VANILLA EXTRACTS
Made only by
FOOTE & JENKS
Jackson, Mich.
MECRAY
REFRIGERATORS
for ALL PURPOSES
Send for Catalogue
No. 95 for Residences
No. 53 for Hotels, Clubs,
Fospitals, Etc.
No. 72 for Grocery Stores
No. 64 for Meat Markets
No. 75 for Florist Shops
McCRAY REFRIGERATOR CO.
2144 Lake St. Kendallville, Ind.
MR. MERCHANT
Collect Your Own Bad Debts
with one of our $5.00 “SELF-COL-
LECTION SYSTEMS.” No fees or
commissions. Purchase price refunded
if “SYSTEM” fails to collect its cost.
Isn’t that fair enough?
You spend hundreds of dollars an-
nually in advertising, which naturally
increases your Accounts Receivable—
why not spend $5.00 to collect the bad
ones? Our “SYSTEM” gets the money.
Post card brings full particulars.
Don’t hesitate.
UNION SALES COMPANY
1208 Grand Rapids Savings Bldg.
Grand Rapids, Mich.
Sand Lime Brick
Nothing as Durabie
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool In Summer
Brick is Everlasting
Grande Brick Co., Grand, Rapids
So. Mich. Brick Co., Kalamazoo
Saginaw Brick Co., Saginaw
JacksonJ.ansing Brick Co., Rives
Junction
Toys of
Graham ‘& Morton
hemes
ity et ae
ihe Shea ars!
SL A Lae
City Ticket Office PANTLIND HOTEL
Tel. Citz. 61111; Bell, M 1429
Leave Chicago: Mon., Wed., Fri., 10:45 p, m
Chicago Time. Leave Holland; Sun., Tues., Thur.,
9:30 p. m. Grand Rapids Time.
CHICAGO
$ 4.35 Plus
War Tax
Sundays, Tuesdays, Thursdays
Michigan Railway Lines
BOAT TRAIN
7 vO. 7 cere!
8 op. deg c.
Tim
Tel. Citz., 4322; Bell, M 4470
FREIGHT TO AND FROM
CHICAGO and All Points West
Daylight Trip Every Saturday.
R. Time
Boat Train 12 Noon G.
PETOSKEY
PORTLAND
CEMENT
COMPANY
Quannies Causuras ana Cement
Pramt or tee Petoskey Portian Cement Co.
PErOsKEr MICH
Now producing a
Shipments by rail or water.
Dealers send in your orders and secure agency.
Petoskey Portland Cement Co.
General Office,
a.
high grade,
Portland Cement from the famous Petoskey Limerock
which has very successfully been used in cement
manufacture for the past fifteen years.
“ = e. gig "eh 6
Be a ee
nina ne <
“Sas se ae
uniform, depenaable
Petoskey, Michigan
MICHIGAN TRADESMAN
June 22, 1921
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What Kind of a Travelingman Are
You?
F. Marsena Butts, of Butts & Ord-
way, Boston, recently gave a talk to
salesmen in which he classifies them
Dirty Story
Crooks or
Gentlemen,
Tellers, Time Wasters,
Hustlers. Mr. Butts has been both
a salesman and a buyer and knows
the traveling man, his faults and his
You are classified in this
somewhere. Pick
as. either
virtues.
story own
title.
your
Upon the salesman depends the very
fabric of our life. Upon the selling of
goods at a profit depends the very
existence of every manufacturer,
dealer and jobber in our and every
line. We can have the best run fac-
toy in the world, but we won't pay
dividends until some salesman
out and hustles and brings home the
bacon.
I have always been on the sales end
goes
of our business in the past, and have
bought comparatively few goods un-
when I took
the management of my department, so
til very recently over
buying is more or less a novelty to
me—somewhat disagreeable, some-
Whether disagreeable
I presume, upon
what pleasant.
or pleasant depends,
two things: First, the condition of
my digestion. Second, upon the sales-
man who is calling upon me.
There are six or seven classes of
salesmen, grouped in the three main
divisions of good, bad or indifferent.
that 1 call the
men get into my office; those that I
Those “good” sales-
call the “poor” ones, I meet at the
front door, where it is close to the
I do not have to spend any
them than I
“indifferent”
gutter.
more time with wish.
The
times get in and sometimes stay out,
salesmen some-
depending on their line, who they
are and circumstances. Of course,
there is no rule about this.
The
follows, and | will discuss them one
seven groups I list about as
by one later:
Kirst, the Gentlemen.
I |
wind
4 is O
aang
( \ H. Wh Co.
1
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ivel road
ee
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Ha ¢ Point and (} i Vista r¢
sorts, Maxy.
Too Good to Be True.
that up once, and see if
ta il iH it’
;
like
14
T} ( | )
‘
f f na
Saginaw To Be Well Represented.
Saginaw, June 2] \t our meeting
Saturday night, we elected O. M
Lei 1311 Federa 1
4
i¢ \ f 117
! Saginaw Council from
MICHIGAN TRADESMAN
June 22, 1922
Annual Meeting of State Pharmaceu-
tical Association.
The thirty-ninth annual convention
of the M. S. P. A., which was held in
Detroit during last week, was one
of the most profitable that our As-
sociation has ever held. The regis-
tration numbered nearly four hun-
dred and if you were not one of the
four hundred, it was your own fault,
for profitable papers, good entertain-
ment and sociability were all there
in plenty.
The convention opened at the con-
vention room in Hotel Statler, Tues-
day afternoon, promptly at one-thirty.
And this was a feature of the conven-
tion. All the meetings were opened
on time. This gave the parties at-
tending a good chance to make the
most of the sessions without crowd-
ing the most mportant parts into too
short a space of time. After the ad-
dresses of the President and Secre-
tary, the greetings from affliated as-
sociations and the reports of the com-
mittee chairmen were read. The re-
port of the Membership Committee
was most noteworthy. The remark-
able increase in paid up memberships
seemed to put new enthusiasm in the
members present. The address of the
afternoon was by Prof. Wilbur Sco-
vell, author of several text-books in
pharmacy, on the Normal Pharmacist.
Prof. Scovell’s paper was well pre-
sented and received a favorable re-
sponse in the discussion.
In the evening, the ladies were en-
tertained by the Detroit Retail Drug-
gists’ Association at the Madison
Theater. The men were entertained
at the Wayne County Medical Asso-
ciation rooms with a Dutch lunch and
smoker under the auspices of the
Michigan Pharmaceutical Travelers’
Association. Leo Caro, old time fav-
orite of the druggists and travelers
alike, staged his initiation in the Hil-
arious Order of Laughing Hyenas.
For years Leo Caro has staged this
initiation and the unitiate have pro-
duced entertainment for the older
members, but this time he met his
Waterloo. ome wag saw that he re-
ceived the slap-stick that was pre-
pared for his victim.
Wednesday morning the convention
was placed under the care of D. G.
Look, chairman of the Legislative
Committee, the topics being of inter-
est from the standpoint of legislation.
President East, of the Detroit Dental
Society, and Dr. J. B. Kennedy, of the
Wayne County Medical Society,
spoke on the amalgamation of the
doctors, druggists and dentists in one
alliance for legislative reforms for
public health safety. A. C. Graham,
Federal Prohibition Director for
Michigan and his inspector, Mr.
Biggs, gave constructive talks on the
operation of the Volstead law and the
relations of their offices with the
druggists of the tSate. Representa-
tive G. S. Barnard, of Benton Harbor,
outlined the legislation that had been
enacted during the past session of
the Legislature affecting druggists.
The ladies had been entertained by
the Detroit Creamery Company dur-
ing the morning and the gentlemen
were invited by this Creamery Com-
pany to take dinner with the ladies,
which they did very gladly. Upon
the return of the men to the conven-
tion hall, the Creamery Company re-
sumed their care of the ladies by giv-
ing them a moving picture and vaude-
ville program.
In the afternoon, Wednesday, J. J.
Possell, President of tlhe National
Association of Retail Druggists, de-
livered a valuable address on Na-
tional Association Work He was
followed by Frank Stockdale, former
editor of System Magazine. Mr.
Stockdale called attention to the fact
that the green or growing business
John G. Steketee, President.
was the one to be desired. “Because”
he said “when one ceases to be green,
he gets ripe and there is only one
step between greenness and rotten-
ness.” The talk was so good that
Ed. Austin, conservative as he was,
wanted a typewritten copy right away,
owing to the many profitable points
brought out. In place of this, the
copy will be the first one to be placed
J. H. Webster, Chairman Executive
Committee
in the hands of the publishers of the
Journal and every druggist will be
supplied with a copy at the earliest
possible moment.
Wednesday evening the druggists
and their wives were entertained with
a dinner dance at the Hotel Statler.
Addresses were made by President
Skinner, President of the N. A. R. D.
Possell, Harry Mason, of Parke, Da-
vis & Co., and Ed. Austin.
Thursday morning the reports of
the State Board of Pharmacy were
read, as was also the report of the
Prescott Memorial Fund. This Pres-
cott Memorial Fund is not widely
E. E. Faulkner, Treasurer
known. There are a great many
young men who would avail them-
selves of a chance to take a course in
pharmacy at our State college if they
knew there is a fund to assist them in
this work. Mr. Grommet then made
his report on his survey of the drug
business in Michigan. This was as
full of real explosive facts as an egg
is full of meat. Some of the results
L. V. Middleton, Secretary
obtained even startled the Trades In-
terest Committee themselves after
they had gone over the replies. This
report was the surprise of the con-
vention. Following these papers came
the annual election of officers, which
resulted as follows:
.Grand Rapids.
President—John G. Steketee, Grand
Rapids.
First Vice-President—Herbert Bak-
er, Allegan.
Second Vice-President — Claude
Jones, Battle Creek.
Secretary — Louis V.
Grand Rapids.
Treasurer—E. E. Faulkner, Middle-
ville.
Members of the Executive Com-
mittee—J. H. Webster, Detroit; E. W.
Austin, Midland.
Members of the Executive Commit-
tee (2 year term) A. J. Miller, Three
Rivers; (1 year term), G. H. Grom-
met, Detroit.
Member Prescott Memorial Fund—
Charles Mann, Detroit.
During this session, the Michigan
Pharmaceutical Travelers Association
held their annual election. W. :
Gladding was elected to the office of
Prsident. Mr. Gladding is with the
Hazltine & Perkins Drug Co., of
Walter S. Lawton, of
the Miles Medical Co., was re-elected
Secretary-Treasurer, which office he
has held so long that it seems as if
it will be a life job.
During the afternoon the druggists
and their families were entertained
by Parke, Davis & Co. with a boat ride
on Detroit River and they shook
hands on the dock, promising to meet
each other at the next convention.
Invitations for the next convention
were received from Flint, Ann Arbor
and Grand Rapids. The Executive
Committee will decide on the conven-
tion city for 1922 at a later date.
Louis V. Middleton, Sec’y.
—_2+>____
Middleton,
An Appropriate Air.
He pounds his wife and she pounds him,
And when the row is done
They hold each other’s hands and sing,
“Two hearts that beat as one!”
—_—_—-_o?-._______
A man is seldom as old as he feels
or a woman as young as she says
she is.
- Chocolates
Package Goods of
Paramount Quality
and
Artistic Design
“DOUBLE A”
MALTED MILK
LOZENGES
CHOCOLATE FLAVOR
A DELICIOUS CANDY FOOD
ALSO PUT UP IN WAFER FORM IN TEN CENT ROLLS
ASK OUR SALESMAN
OR ANY CANDY JOBBER
MADE ONLY BY
Putnam F acto ry, National Candy Co., Inc , Grand Rapids
June 22, 1921
MICHIGAN TRADESMAN 27
Giving Some Dealer Helps the Prefer- < ix , °
g p sold the six cans, and that’s the last Wholesale Drug Price Current
ence. I’ve heard of the company. :
The chief reason that retail drug- Few dealers are likely to hunt up Prices quoted are nominal, based on market the day of issue.
gists buy in such small quantities is the Product of which they have had Acids Almonds, Sweet, =» Tinctures
too little in order to feature it Boric (Powd.)-. 17%@ 25 imitation |----- 3 Lh arn 1 8
because the salesmen expect them to ng Boric (Xtal) _--174%@ 25 Amber, crude -. 3 —- as 1 65
and even in many cases suggest small Harry Hurwich. Carbolic ns ag 36 Asahee, rectified 3 50@3 75 yo ol eta _¢
quantities. “When salesmen are sell- oe ao Cg g¢ Bergamont Staci fa fo a : =
ing a new article,” says Mr. Hurwich Utilizing Sales Possibilities. Nitric wa-n-----+-, 10@ 15 a oo : soe2 76 Benson ss a 46
Hl : , , ‘ xalic toa tee | (a a ee ; a Benzoin Comp’d 315
the proprietor of a typical, small, good When a druggist stocks up with Sulphuric ___-- = § a 7 cool 7 Buchu a ga 15
Chicago drug store, “they seem to toilet preparations it pays him to se- Tartaric -------- me Ga » 2a 00 Game eal $2 20
a. ; ‘ ae 25@2 60 2! Tee
assume that to sell more than one lect only goods Nationally advertised. Pens es seal oe 40 Catechu SSO gi 50
: iidcs trace ac ; rctics C are yd tua 5@ CinChOneA $4...
carton or the very smallest unit of | These lines Carty DESotne and are Water, 26 deg -. 10%@ 20 em 4 32 80 Colchicum .--__- 3 00
packing would be an unheard-of pro- backed up with invaluable helps from ee’ 7 - - 7. " Cotton Seed _.. 1 00@1 10 Diets << =n ne ot bo
i pls i e De éeshensiacuioias
cedure, and all their talk about hun- the manufacturers. The toilet goods ote eg. -- 230 28 Seb --—--—--Hi gn = Gentian 1 40
dred thousand dollar advertising cam- department can be made a good sales Chloride (Gran)) 11@ 17 Eucalyptus 8 i bog 25 enen. nm 2 3 00
paigns, bill-board advertising, window getter all the year around and should foo ‘scrrian 3 75@4 00 Gualac, Ammon. g2 60
° . +. ¢ ‘ r BO 75 one
displays, and that sort of thing, is be given the most prominent position Conatha ee 10@1 00 oe ; pep 4s iodine. Colorless $2 00
supposed to sell me only to the extent in the store. Customers frequently Fir (Canada) .--2 60@2 75 Lard, No. 1 __.. F 10@1 20 one Co. ._..., 3} ®
. . avender 00@9 25
Of Putting in the very smallest pos- drop into the store without any Po,,,\Orewom) —-, 08 S@ Lavender Flow 1 152 00 Myrrh _— @2 50
sible amount.” thought of buying toilet articles, but Tolu __-________ 1 00@1 20 pamon seers 1 75@2 00 Phe a ---- ob be
. nsee¢ >€ bl. “ 10 BE a ee
1. : : a display attracts attention and sales inseed. bld less 97@1 05 Opium, Camp. _. 1 30
The secret of getting co-operation