: Bs Hp Y 4 Ay: oe CUD (5 y ma aD (CRS. Sa SS UO 3 oy a oad AN r Re a SH SIGS ZENA IINNEN PUBLISHED WEEKLY Ses SSTR . 1883 49 OOK SQ RN AMSsren es IO ae Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, JULY 20. 1921 Number 1974 : \ LLL LLL LLL LLL LLL LLL CLE LLL LLL VILL LLL VIUTT N N . Ni \ N K N A N N N N N N N N N N N \j N N N N N —== STICK! N N N N A \ — N ia ' ie : N N GRANT'S single sentence and proclamation, “‘I shall fight it out along this N N : ah +9 ° . N N line if it takes all summer,’ may have done as much for the world as all his S N S . Ny N N successes. It has heartened thousands to hold on when ever thing was dead N N y N against them. It will prove a perpetual inspiration to every brave soul fight- N N NY . He . . . > ~ NY N ing with his back to the wall. Grant won ultimately because preliminary \ N N ' : \ efeats could not discourage him. e€ was always ing an ept on J N N defeat Id td ge h H lways fighting d kept S N S . Ny N fighting, no matter how the battle went. That is the secret of every great N N a \ N victory that ever was won—to keep on fighting. \ N : K N N A N a A N GEORGE WASHINGTON is another great example of the important part N NY . . : ‘ ' . ‘ : N ; N the sticking faculty plays in the victorious life. Washington kept on fighting, R N N losing and winning battles, but never becoming disheartened, for his final N N triumph was as certain as that day follows night. He knew that he was fighting K N p y N A N for justice and that no just fight is ever lost. \ . N : \ i ae , see S N N JOHN BROWN, the negro’s friend, did not win in his natural lifetime, but N| \ N he did win by infusing his patriotic ardor into posterity, into the men who N | \ ae N went with his spirit singing, “John Brown's body lies moldering in the grave.’ . N Pp Sills y . N N ‘ N N COLUMBUS died in ignorance of the fact that he had discovered a new N \ X N world, but his great work gave a new impetus to civilization. On his voyage f NY . i i s ° i b N of discovery, no peril or disaster could turn him from his purpose. Not even it N : ; . it N when his mutinous crew refused to go any further and threatened to put him If N J If N in chains did he flinch or waver. When he quelled the mutiny and was trying i NY . ‘ ‘ . | t N to recharge the sailors with his own courage, hope and enthusiasm, one asked, lk N “But, admiral, what shall we do when our hope is gone?” “‘Sail on, sail on, If N N and on!’’ was the dauntless reply. IK . N Ph) |; N f K Ny iw k N — i i : AN N N AFTER others have become discouraged and given up, many a persistent 1 N N g N N pearl diver has fetched up a valuable pearl that was waiting for just one N K N more plunge. It is the persistent soul that wins the great prize in every line B K f R N of endeavor. K N N A A N But it is not always the prize won or the glory of victory which pays one for K N S Ee : . * ; : N . N carrying on under the most discouraging circumstannces until the goal is \ y N : : : ’ : NS R N reached. It is the consciousness of the great moral victory over one’s weaker, \ N ; s ea z \ N lower self; the joy of finding one’s divine unconquerable self; the sense of N N : . ; . ’ 4 . N power that comes from always fighting and sticking to one’s aim in the face K S N ys ng £ é R R N of all discouragements, when the prospect of success seems very dim and the \ \ g prosp \ N shadow of failure constantly looms up before one. This is the great prize, R \ N the everlasting glory of every true victory. N N N \ N N S N . ad N \ \ \ . N N N N S N N N N N N N N N Ny LLM h bb bhblbbddhabdbbbsddbbdbbhddidddbdddddbddldddddlddlldddijaiciéuuu51zrnannnnnn AAA: MMMM MALAMUTE YEAST THRIFT Every customer added to your list adds a little bit more to grocer prosperity. Grocers throughout the United States wouldfmake a direct profit of $8,000,000 if every person in the country were to eat a cake of FLEISCHMANN’S YEAST just one day in the month. Multiply that figure by 30 days in an average month, and note the staggering profit that awaits grocers when they put on steam. Ask the Fleischmann salesman for sales-helps. Qvanaies Causners ano Comat Puany of tae Pevoskey Porrians Cement Lo. PETOSKEY, MICH SULA ULERROEEEEGOUUEUETERGGCTA DETTE GEEET EEE E EEE EEE When You Need Sugar call or write us for prices. We are in direct connection with the largest refiners in the country and can quote the LOWEST MARKET PRICES On Fine Eastern Cane or Beet in car or less-than-car lots. We are making special prices on canned fruits, candies, cigars, oftee and canned meats. PHONES Citizens 65448 Bell Main 5041 : GROCERS GRAND . ‘DAP WS: “MICHIGAN. PP Now Is the Time to Increase Your Advertising , N .HEN your car hits the up-grade, do you throttle down? Not if you want to make the grade! You step on the throttle and coax and jockey until you’re over the crest. To-day, selling is on the up-grade and in sandy going. The public is muffling its ears against persuasive argu- ment. If you cut down your sales effort, what chance have you to maintain your sales? Now is the time to increase your advertising, when the faint-hearted and the weak are leaving the field to the courageous and far-sighted. Wise and seasoned adver- tisers who know what advertising is and can do, are now spending more to take advantage of their opportunity. Experience has shown them that advertising is not only the most efficient method of sales promotion, but the greatest insurance against future competition. We should be glad to discuss with you your sales prob- lem, and how advertising can aid you. Michigan Tradesman Grand Rapids Petoskey Portland Cement A Light Color Cement Manufactured on wet process from Petoskey limestone and shale in the most modern cement plant in the world. The best of raw materials and extreme fine grinding insure highest quality cement. The process insures absolute uniformity. ASK YOUR DEALER FOR IT. Petoskey Portland Cement Co. General Office, Petoskey, Michigan A Profit on Sugar Sugar represents 14% of the grocer’s business. It is just as important that he make a profit on this 14% as on the other 86% and he can make it if he concentrates on the sale of Franklin Package Sugars because: He saves the cost of labor necessary in putting up loose sugar. He saves the cost of bags and twine; He saves the cost of overweight and the loss by breakage, and He and his customers have clean sugar. The Franklin Sugar Refining Company _|PHILADELPHIA ‘*A Franklin Cane Sugar for every use’’ ;Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup eR ET cn RE CEASE gO a y 4 vf Cane SiS uae PITY Ps) Se FS iy oN / ADESMAN Thirty-Eighth Year GRAND RAPIDS, WEDNESDAY, JULY 20, 1921 Number 1974 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each tssue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY. Grand Rapids. B. A. STOWE. Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old. 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 3 1879 GRADUAL IMPROVEMENT. A year or so hence, when many of the problems which at present vex the business world will be disposed of, will be a better time to understand and appreciate the influences that are now at work toward betterment of conditions. There is no one force in operation whose effect is apparent from week to week, and what im- provement there is in any limited period is almost imperceptible. This is what leads many to believe that no progress is being made, a fallacy which a comparison between condi- tions and prospects at the beginning of this year and at the opening of the second half of it fully shows. From month to month are shown evidences of a continuance of the movement toward stability, which means some- thing more than a comparative fixity of prices. The impatience shown in certain quarters because this move- ment is not more rapid does not take due account of the difficulties in the Readjustments of wages and the need of more activity in the building and construction lines are merely two of the drawbacks in the domestic field. The restriction of ex- ports due to bad conditions abroad also operates to lessen output here and, to that extent, causes unemploy- ment. It will take some time before these obstacles are fully removed, and, consequence, improvement in conditions must needs be gradual. This is recognized by merchants in making their future commitments. They continue to buy but in com- paratively small quantities, and they are likely to continue doing so until the future is more clearly determined. A change that is mental is begin- ning to be observable and is of happy augury to those who wish to see a return to the ways and methods of more normal periods. This is the dis- position to consider the minor econ- omies and the paring down of profits to more reasonable margins. More reliance is being placed by merchants on volume of sales than on percent- age of gains, so that overhead expense is distributed over a larger number of Perhaps some of the way. as 2 transactions. change of sentiment is due to the scrutiny of general trade statistics, es- pecially those relating to foreign com- merce. These are showing a constant decrease, partly due to the decline in the prices of commodities and partly to the reduction in the quantities dealt in. In both respects this con- dition is reflected in domestic trade. For only too long, during the boom period, the thinking was in terms of billions. Now we are getting to be- lieve that millions or perhaps even smaller amounts are by no means negligible. When people get to that point they are more mindful of the economies that ought to play so large a part in the transaction of business if a dependable and enduring trade is sought. They become more watchful of the minor things, attention to which in the long run spells success and dis- regard of which means failure. To the extent that time-proved methods and practices are followed will busi- ness readjust itself and move forward in the sane and sober way which was its usual wont. FUEL AND LUBRICATION. The man who takes pains to explain everything to his son was especially careful to tell him all about the auto- mobile. He showed him how the ar- rangement of cogwheels transmits the power of the engine to the revolving shaft running horizontally under the car and in turn from the revolving shaft to the rear axle, which turns the wheels and makes the car go. He how the long handle in front of the driver’s seat shifts the explained cogwheels back and forth so as to change the rate of rotation of the shaft from gear’—slow, with power instead of gear’—faster, to “high gear”—fastest with least power. He explained why the points of the spark plug whose “low speed—to ‘second with less power—and revolution flash explodes the gasoline mixture in the cylinders must be clean. And he talked about fuel and lubrication. “No matter how good your engine is, my boy, or how fine and polished your car,” said he “it’s no use, unless you have good gasoline and use proper lubrication. It’s all a question of fuel and grease—fuel to explode clean and free from carbon and smoke in the cylinders and grease of various kinds to keep the bearings running smooth- ly. I have seen men spend hours cleaning the outside of the car, polish- ing the nickel, and wiping off the engine so that it shone, and then the would use poor gasoline and cheap oil and wonder why they couldn’t get good results out of the Car fools Haven’t you seen games lost be- cause it looked as if they were al- ready won? Don’t be too sure you have business coming your way. COTTON AND COTTON GOODS. The attention of those interested in cotton is directed to divers statistics of production and consumption, to the measures under way for financing ex ports and the situation in Great Britain following the termination of the strikes of the coal men and the Weather and other conditions in the growing Lancashire mill operatives. districts also claim their share of notice. The effects of some beneficial rains were offset, in a measure, by re- ports of further depredations by th boll weevil. But the general tendency greater strength in the quotations, interrupted now and then was toward by declines due to profit taking. Com pleted figures by the Census Bureau of the last | 13,439,603 of about 70,000 bales over the March report orld’s production of commercial estimated at 19,830,000 crop showed a yield bales, which was an crease amount given in the The w cotton was bales. Some little surprise was shown at the {igures of cotton consumption in domestic mills during June. The amount so used was 461,656 bales ot lint and 48,683 bales of linters cle cided increase over that of the before and the largest of any montl since August, 1920. The figures hard- ly bear out some of the reports of cu tailment by the mills. A better feeling is manifest in the goods market, as is shown by the increasing price strengt of printcloths and certain other con- structions. Good sales of cottons at retail have helped to create a better sentiment, and so, too, have some re cent shipments abroad. Some curiosi exists as to whether the dress fabric who are to meet this wee! will start buying dress ginghams on jobbers which orders ar a to price making before Sept. 15. Buy ing of Fall underwear stil The openings for freaky. such goods will take place on Aug. 15. Somewhat lower prices are expec WOOLS AND WOOLENS. Nothing decisive was shown by the auction sales of wool during the past week in London and Austraha. At the tinental buyers were much in evidence. results of the former place Con Prices were fairly well maintained, although at times there was some shading of them and there were a number of withdrawals. That the effort to market to advantage the vast accumulation of Australasian wool is not working as well as desired is evi- dent from the discussions had between the growers and the Government au- thorities looking to new methods of disposal. One plan put forward in- volves control of wool supplies for five years to come. It begins to look as though the growers would insist on somewhat quicker realization. In Argentina there is a proposition to barter wool supplies with Germany in THE HUMAN ELEMENT yer ; t te the o i 1 Aa > i ie e417 { ( nal ed y and S e é 11 ik } + " ‘ i? s t € 7 11¢ ) i 5 } ! + +¢ Ka cf s ste it + . } + 1 i { ¢ tine erTrseé ne 1 r 4 co t be I € ) t 1 1 te ) i ( ¢ svst S ~ t no to + ‘ ccou i 1 Very L 1 ‘ ' ) yr Cour ‘ € é ‘4 1 « ressi I ) i) 1 bhi ] } + + + Tt ni most 10 al i SYStCim§s 1 { g ride 2 6 i Smansnip a d t it makes tor goo will should be the - 1 basis of any systen A se end is real as good as new, and it costs 2 Fred Mason and Walter Lipe Join Mr. Babst. The surprise of the week in the gro- trade was the action of the American Sugar Refining Co. in add- ing Fred Mason and Walter H. Lipe to its official staff as Vice-Presidents;: not wholly a surprise to a few insiders but greatly to the astonishment of the trade at large. The big company could hardly have picked two men better or more favorably known to grocers everywhere. Fred Mason has been for twenty a National trade figure and known in more varied cir- cles of the grocery trade than almost any man in the country. If the gro- cer, the manufacturer, the salesman, the jobber or the retailer has any rouble that Fred doesn’t know all about it certainly is of new evolution. For forty-five years he has run the gamut from grocer’s boy to manu- facturer, taking in all ranks and hav- ing on the way become experienced in that most unusual stage of the busi- ness—the trade association. Mr. Mason was in turn secretary of the St. Paul retailers, the Minneapolis State retailers and the National re- tailers. cery sugar years He was before that a sales- man on the road, a grocer behind the counter, a broker and jobbers’ sales- man. For the past fifteen years he has had a varied career as a manufac- turer. Few men have been called up- on to address more conventions than he and none is more popular. As President of the Shredded Wheat Co. and as President of the American Specialty Manufacturers’ Association he has only added to his hold on the grocery trade. (nd Mr. Lipe is equally well known, although, perhaps, in less intimate relations with the grocers than Mr. Mason. Mr. Lipe is recognized as a man with peculiarly keen insight into the buyers’ and trade psychology and as a specialty man has a reputation second to none. One has only to recall that he and one or two as- sociates were the pioneers in the great “Beechnut” business, who brought it from nothing to its present interna- ‘ional reputation, to realize his power 2§ a manufacturer and salesman of specialized, high-grade products. He has long been known,as a master of sales policies and a man of unusually far range and accurate judgment. What President Babst has in mind n the sudden with Big Bertha’s” in his or- blossoming out sa ‘wo such ranization is a matter of much specu- lation in trade circles. \merican has raised the specialty end Already the of its business to proportions quite beyond that of any—other sugar re- finery and its investment “Domino” suggests that perhaps it may have iurther expansion—both in the line of sugar and other allied products—in mind. In his announcement President Babst emphasizes the experience of both men in “National” merchandising nd there is a disposition to find sig- lificance in this as to the future, but guessing is charmingly vague as to results. The brokers have been trying to dig out of the situation something which would shed light on their own future relations with the refining com- pany. The company has for some time MICHIGAN TRADESMAN past been customers, dealing directly with its save in the case of its own exclusive brokers. Thus far it has been difficult to dig any answer to the riddle out of the personal side, of the situation. Both men are known as champions of “legitimate channels of merchandising,” which generally lends satisfaction to the jobbers, but sheds little light on the broker side of the question. Who will succeed Mr. Mason with the Shredded Wheat Co. is not yet announced. It is not likely that Mr. Mason will resign as President of the American Specialty Manufacturers’ Association, for the American Sugar Refining Co. is a member of that as- sociation, and Mr. Mason can, if he cares to, continue as head of the or- ganization. It is interesting, however, to note that the First Vice-President of the same association is W. W. Frazier, Jr., of the Franklin Sugar Refining Company of Philadelphia, a subsidiary of the American. It might be embar- both chief officials to represent substantially the same com- pany, but both men are so highly es- rassing for teemed in specialty circles that there is already a demand that they both stay until at least the meeting, in November. As for Mr. Lipe he has been out of Beechnut for some time past, having sold his interest several months ago. next annual -_—_-_-o2-o__ Live News From Central Michigan Towns. Owosso, July 19—Murdick and Thomas E. Lewis, formerly from Saginaw, have built a new store build- ing on Corunna avenue and will open an up-to-date and complete grocery July 1 under the name of Lewis & Son. With Corunna avenue dolled up with a new brick pavement, which is already under way from Owosso to Corunna, and a street car service every twenty minutes, this is one of the most desirable locations for a grocery business in the city. We notice that they are raising chickens and ducks in Ionia with four wings and four legs each, and we don’t doubt in the least but what there are several people being de- tained there who would not object to being rigged out with similar equipment for leaving town. Nelson Smith, owner of the hotel property at Butternut, has purchased the furniture and interior furnishings of that hostelry of Ben Krause, late proprietor, and has taken possession this week and will run a real home tavern in that stirring hamlet. Boys, drop in and see him and get a good home dinner and a clean bed. Ollie Fishbeck has sold the Star bargain house stock in Owosso and accepted a position on the road with the Owosso Baking Co. We do not wish to be found in the class of pessimists. Neither are we a back number in style altogether, but if all of our American young ladies who wear great big thick gobs of hair over their beautiful shell like ears, when the thermometer registers 106, should become bald headed, we certainly would not cough up much sob stuff. Neither would we make sport of their condition to an extent that the bears would get us. Any- way it is a problem for contemplation. We had a visit to-day with an old resident of Owosso who claims to be an authority on birds. He told us that the reason birds did not build any nests this season was because their natural instinct told them not to. They fly up to a certain height and lay eggs while on the wing and the air is so hot the eggs hatch be- fore they reach the ground and the young birds fly along after their mothers. Of course, this looks rea- sonable, in a way, but we haven’t got it figured out to our entire satisfac- tion yet. Birney Hopkins, Vernon. Merchant, will make a trip to Sage Lake by auto in company with his family for an outing of two weeks. First time in four years that Birney has left his store more than long enough to at- tend a ball game. Honest Groceryman. —_+~--+___ New Freezing Process Better Than Canning. Washington, July 19—Frozen fruit July 20, 1921 has been added to the list of experi- ments in the Dept. of Agriculture. The fruits are frozen to a temperature of 10 degrees Fahrenheit or higher up to 32 and then stored in a tempera- ture equally low. Baskets of small fruit which went through the freezing process were stored for three months without impairing their flavor or quality. Experts believe the new process more economical and satisfac- tory than canning. ———_2---e ___ If the traffic becomes worse it will become necessary to take children out "on leash,’ kets by boat. of cement annually. make substantial earnings. ing on the common stock. per share. F. A. SAWALL COMPANY 313-314-315 Murray Building Grand Rapids, Mich. Citz. 62209 Bell M. 3596 INVESTORS Take Notice Both the Petoskey Portland Cement Company and the Petoskey Transportation Company on July Ist paid dividends. The Petoskey Portland Cement Company is making a remark- able record in the sale and shipment of cement. because of its location, has access to all the Great Lakes mar- In these Lake Cities, there will always be a large and growing market for the products of the Petoskey Portland Cement Company, and with guaranteed water transportation, these cities will easily take from 500,000 to 600,000 barrels Thus the Petoskey Transportation Company, from the very start, is in a remarkably strong position, being guaranteed right from the beginning sufficient tonnage to keep its boats always operating at full capacity. Under even ordinary conditions of business, boat companies The Petoskey Transportation Company will operate under very unusual and most favorable conditions, because it has to solicit no business and has no competition, and is saving the large item of expense attached to the maintenance of warehouses with a large force of clerks making out bills of lading for hundreds of separate shipments. The Petoskey Transportation Company is hauling only for the Petoskey Portland Cement Company, and instead of operat- ing boats at from 40% to 75 %of their capacity, is always operat- ing at full capacity. Under those circumstances, it must be very evident that this Company is in a position to make very sub- stantial net earnings which will not only take care of the 8% preferred stock dividend, but will also show a remarkable earn- On July 15th, the common stock of the Transportation Company advanced to $5.00 per share, and we are pleased to say that on the strength of the earnings up to that date, the common stock is worth considerably more than that price. Five shares of common stock at $5.00 per share can be purchased with every ten shares of preferred stock at $10.00 Write immediately for full particulars. This Company, Gentiemen: | am interested in an Investment In the Petoskey Transportation Com- pany. Without any obligation on my part, send me all particulars regarding the Company. Yours truly, Name — Address Seco Re aOR SRNR HCE ATS : 5 z . July 20, 1921 For Humanity’s Sake. Detroit, July 19—For the last five years the citizens of this State as well as all the Commonwealths of the Union have been appealed to in Le- half of the people of the Near East— mostly Armenia—for funds to save millions from starvation. These poor people were driven from their homes— homes destroyed and many of the people butchered by the Turks. When the war came on what was left of those able to fight were given arms and joined the French troops to con- quer Turkey. Until the present time French troops have been protecting these peo- ple where they are congregated, and philanthropy has been feeding and clothing them. France is about to withdraw her troops and take from them their arms and ammunition and leave them without defense. The Turks have sworn vengeance against them and sav they will rebuild their destroyed dwellings with the skulls of the Armenians. We sent an army to make the world safe for democracy; why not send an- other to make the world safe for hu- man beings? Is it possible that we will add to the Shantung shame, when we let Japan bleed China out of the nations that help win the war only to lose a province by so doing? Will we not add to our shame if we allow the Turks to annihilate the province of Armenia because she helped win the war? Let every mother’s son of us ask our Congress to demand that we protect these people. That they be permitted to return to their farms and become self-supporting in peace and protection: if what we did to save France and England from the German hordes be not enough to back our de- mands in this matter, then give them due notice that we will do the job ourselves, and when we do it there will be no Turk power left to intimidate any other nation and earth. We have put Cuba and the Phiflip- pines on the map as object lessons of what our Uncle Sam can do when he gets down to business. I misjudge my countrymen if we feed a nation for five years and then permit it to be exterminated. Just write to your Congressmen and tell them what you think about it. Jopn TT) Clarke. —_—_—_°<-~.»______ Would Expedite Parcel Post Claims. The new Third Assistant Post- master General, Mr. W. Irving Glover, has taken definite steps to clear up the very serious arrearage in the pay- ments of insured parcel post, concern- ing which so much complaint by the public has been made for a year or \n appropriation for the em- more. ployment of additional temporary assistance has been obtained and it is expected that this arrearage will be cleared up in the next sixty or ninety days. There was a tremendous increase in parcel post business in the early part of last eyar following the railroad strike and consequent embargoes on freight and express, and this brought about a correspondingly larger num- ber of losses and damages to parcels, with a depleted force of employees to handle the claims. The principal cause of delay in ad- justment of the claims at the present time is the failure of postmasters to complete the claims and forward them promptly to the department. This is particularly true in cases of postmas- ters at the smaller offices. Instruc- tions are being sent to all postmasters to give immediate attention to the for- warding of these claims te the Depart- ment, MICHIGAN TRADESMAN Tests Show That Quaker Food Products Sell Best A test recently conducted by one of the weekly papers showed that sixty-four per cent. of the calls for spices over the counters of the grocers were for standard brands put out by houses of established reputation. When you sell Quaker Spices you please all your customers because Quaker are the best spices that can be produced to be sold at reasonable prices. The raw products from which they are made are carefully inspected and tested by expert chemists before the manufacturing process is begun and every step in pre- paring them for market and human consumption is care- fully watched and critically supervised by expert work- men. You make a mistake when you stock any other brand in place of Quaker. No other brand will sell so rapidly, nor please customers so well. Quaker Spices pay you best, because their uniform quality enables the grocer to sell them at a fair profit. Because of their popularity Quaker Spices sell so well as to give you the greatest possible turnover. W ORDEN ( ;ROCER ( OMPANY Grand Rapids—Kalamazoo—Lansing The Prompt Shippers. Movement of Merchants. Howell—F. E. McClintock succeeds Fred Gardner in the restaurant and cigar business. Williamston—Lone Dains will open a hotel in connection with his res- taurant August 1. Onota—L. C. Charles A. and notion business. Wolverine succeeds grocery Jacobson Gogarn in the Auto cay ital Lansing — The increased its stock from $10,000 to $50,000. Grand Rapids—The Mather-Palmer Co ha name to. the Grand Rapids Knitting Mills. North Branch—The North Branch Grain Co. is succeeded by the North Branch Producers’ Association. Holland—The Holland Silver & Black Fox Co. has increased its cap- ital stock from $20,000 to $40,000. Detroit—The Detroit Veterinary In- strument Supply Co. has increased its capital stock from $2.000 to $33,000. Marquette—W. _ J. moved his hardware stock to his new Saies Co. his as changed its King has re- location in the remodeled Huetter block. Marquette—S. C. Boucher is re- 2° 4 modeling his drug store. A hardwood floor will be one of the many improve- ments. Charlotte—Spencer & Son _ have Id th 1 a ft so 1cir vulcanizing plant to Robert Vickery, of Lansing, who has taken possession. Bangor—The Bangor Co-Operative Association has purchased the store building which it has occupied since its organization. Charlotte—J. M. Wheeler and son, L. H. Wheeler have purchased the Crystal Creamery station of Marshall & Newth, sion. Detroit Savings Bank of aking immediate posses- Commercial State Detroit will open for business August 1, with a capital stock of $1.000,000 and a paid surplus of $200.000. —- The George Wood will re- move 1g stock to the corner of Main rand River streets as soon s the store building has been thor- x h em 1¢ Ik d Owosso—The Robbins Furniture Co. has been incorporated with an stock of $15,000, been subscribed Gagner has leas- recently erected 1 will open a West St. Joh —F. B. Parr has sold his store fixtures and grocery stock to S. D. Parr and F. J. Ridenour, who will 1 continue the business under the style f the Celrite Gre cory. Lansing—Fire damaged the store buil g nd grocery stock of Joe » 903 South Pennsylvania iven July 15, causing a loss on he stock of about $200. ille—Frank Fairfield, of Al- Hutchin- son interest in the Gobleville Milling Co. plant and will, with the assist- 1 purchased the ance of his son-in-law, Will J. Adams, who has been connected with the business for the past three years, cortinue the business. MICHIGAN TRADESMAN Lowell—The firm of Lasley & Son, owners of a confectionery store here, have dissolved partnership. The father J. L. Lasley, will continue business under his own name. Charlotte—Thomas Gregory, pro- prietor of the Charlotte candy kitch- en, has sold it to Angelus Spires and Peter Zourdos, who will continue the business under the same style. Kalamazoo—B. E. Shutt, proprie- tor of the Rickman Hotel, has sold it to alter Barnes and R. Lee Pfeif- fer, experienced hotel men from Texas, who have taken possession. Houghton—The Superior Vulcan- izing Co. has merged its business into a stock company under the same style with an authorized capital stock of $10,000, $5,750 of which has been sub- scribed and paid in in cash. Eaton Rapids—John Bunker has be- come owner of the funeral and un- dertaking business of Hale, Pettit & Co., taking over the interest of his partners, with whom he has been as- sociated for the past year. Heights—O. J. East is one-story brick store Hume avenue between Jefferson and Peck streets and will occupy it with a stock of groceries as soon as it is completed. Alma—Loyal E. Thompson has purchased the interest of his part- ner, Verne M. Leary in the Rerublic garage and automobile supplies and accessories stock and will continue the business under the same style. Detroit—The C. F. Battenfield Oil Co. has been incorporated to deal in oils, greases, soaps, etc., with an au- thorized capital stock of $15,000, of which amount $7,600 has been sub- scribed and $3,005 paid in in cash. Grand Rapids—The Grand Rapids Hotel Products Co. has been incor- porated with an authorized capital stock of $75,000, of amount $13,130 has been subscribed and paid in, $1,099.33 in cash and $11,534.67 in Muskegon erecting a building on which property. Port Austin—Lawrence Yaroch has sold his stock of general merchandise to his brother, Stephan Yaroch, who will continue the business. Lawrence Yaroch has resumed his former posi- tion as assistant cashier of the Port Austin State bank. Tonia—The Ionia Co-Operative Oil Co. has been organized to deal at wholesale and retail in motor fuels, oils and motor vehicle accessories, with an authorized capital stock of $25.000, $24,430 0 which has been sub- scribed and paid in in cash. Central Lake—F. J. Fessenden, whose drug store here is claimed to be the finest store of its kind in Mich- igan, has purchased the drug stock of F. G. Hines, at Charlevoix and will Mr. Fessen- den has specialized his soda fountain and made it a very attractive place for Northern Michigan tourists, many take possession Oct. 1. cf whom go out of their way many miles to partake of his concoctions. Dimondale—W. J. Bateman, who has conducted a general store here for the past twenty-three years, has sold his store fixtures and stock to R. R. Smith, of Smith Bros. garage, Lansing, who will continue the busi- ness under the management of E. C. Walworth, of Lansing and formerly engaged in trade here. Mr. Walworth will be assisted by Homer Bateman, who has been emyloyed in the store for several years. Lansing—G. C. Lum, proprietor of the Chinese Tea Garden, has leased the store building at 500 East Michi- gan avenue and will occupy it with a complete stock of staple and - fancy groceries as well as a complete line of Chinese delicasies and foodstuffs. This will be the first Chinese-owned grocery store in the city and will be conducted under the style of the State Grocery Co., opening for busi- ness about July 30. Detroit—William T. Moreland, 330 Hurlbut avenue, Secretary-Treasurer et J. 1. Marcelo & €o., wholesale cigars and confectionery, died Monday in Colorado Springs, Col., whither he had gone in the hope of recovery from an attack of secondary anemia. Mr. Moreland came to Detroit eleven years ago from Adrian, where he was connected with Moreland Bros. & Co. in the same line of business. He left for Colorado Springs two months ago. His son, Edwin, abandoned his studies at the University of Michigan to ac- company his father. The body will be taken to Adrian, where the funeral will be held Thursday afternoon. Be- side his son, Mr. Moreland is survived by his widow. Leslie—The stock and fixtures in the store conducted by the Universal Stores Corporation has been purchas- ed by A. T. VanderVoort of Lansing, who will continue the business at the same location. His cash sales last Saturday were $240. As this business ran for thirty-five years under private ownership—in fact, made one owner rich, only to be hopelessly wrecked by co-operative management—it ought to be an object lesson for consumers who feel that the middleman is an unnecessary burden. If this business could be put back on its feet and con- ducted successfully as a private en- terprise again, it would be wholesome proof of our contention that honest, experienced, helpful retail merchan- dising has not yet been improved and probably never will be. Jonesville—George W. Bowersox, a veteran retail grocer and real estate dealer, is dead at his home in Jones- ville. Mr. Bowersox was widely known throughout Southern Michigan, having been proprietor in his time, of fifteen or twenty retail groceries, lo- cated in various towns. Through his speculations in real estate, he was also known over a wide area. He retired from the grocery business several years ago, when he disposed of his retail business in this village. The deceased was 71 years of age. Death resulted from a complication of dis- eases. The widow survives, also the following children: Nason Bowersox, of Alabaster, Michigan; Howard, of Jackson; Clayton, Walter and Mrs. Fred Benn, of Jonesville; and Mrs. Maude Baine, of Hillsdale. Manufacturing Matters. Flint—The Flint Bread Co. has changed its name to the Model Bak- ery. Iron River—The Iron County Mill- ing Co. has increased its capital stock from $25,000 to $45,000, July 20, 1921 Detroit—The Power-Vosburg Co., manufacturer of machinery, etc., has increased its capital stock from $12,- 000 to $25,000. Niles—The Niles Fence Co. has been incorporated with an authorized capital stock of $25,000, $1,500 of which has been subscribed. Detroit—The Detroit Automatic Machine Co. has been incorporated with an authorized capital stock of $15,000, $1,500 of which has been sub- scribed and paid in in. cash. Escanaba—The Bloom Br~s. Motor Car Co. has been incorporated with an authorized capital stock of $50,- 000, of which amount $30,000 has been subscribed and $20,000 paid in in cash. Benton Harbor—The Benton Tool Co. has been incorporated with an au- thorized capital stock of $100,000 com- mon and $10,000 preferred, $20,000 of which has been subscribed and paid in in property. Detroit—The Peterson Spring Co. has been incorporated with an author- ized capital stock of $20,000, of which amount $17,500 has been subscribed and paid in, $14,609.10 in cash and $2,890.90 in property. Muskegon—The Rathbun Manufac- turing Co. has been incorporated to manufacture automobile appliances, parts, etc., with an authorized capital stock of $25,000, $15,000 of which has been subscribed and paid in in prop- erty. Lansing—The Lansing Creamery Co. has merged its business into a stock company under the same style, with an authorized capital stock of $100,000, $75,000 of which has been subscribed and paid in, $5,000 in cash and $70,000 in property. Grand Rapids—The Wood Batik Shops has merged its furniture man- ufacturing business into a stock com- pany under the same style, with an authorized capital stock of $150,000, $90,000 of which has been subscribed and paid in in property. Detroit—The H. B. Howe Co. has been incorporated to manufacture and sell sectional display stands, etc., with an authorized capital stock of $30,- 000 common and $10,000 preferred, of which amount $22,500 has been sub- scribed and $12,500 paid in in cash. Ithaca—The Photo Electric Bean Grader Co. has been incorporated to manufacture and sell machinery for grading and sorting coffee and beans, with an authorized capital stock of $150,000, of which amount $113,350 has been subscribed and $110,000 paid in In property. Tecumseh—The Lenawee Lumber & Supply Co. has sold the mill end of the business to the Lake View Sash & Door Co., of Lake View, Iowa, and it will be operated under name of Tecumseh Sash & Door Co. The Lenawee Co. continues the lumber and coal end of the business. Adrian—The Michigan Producers’ Dairy Co. has been incorporated to manufacture and deal in dairy prod- ucts of all kinds including butter and cheese, with an authorized capital stock of $120,000 common and $9,000 preferred, $12,000 of which has been subscribed and paid in in cash. —_-¢___ Karlin—John R. Felix succeeds Joseph F. Urban in general trade. sartenee emacs: Beane July 20, 1921 MICHIGAN TRADESMAN GR GR rca 2 Pin nee Pek Ve a es sa rth 5 ro : ee OCERY +» PRODUCE MARKET ey) ~ah : ‘ ’ ‘ y ithe ee gins yy Features of the Staples. The apple crop of the United States is only 42 cording to Benes Grocery cent. of normal, ac- Dey artment covering the pcr figures of the entire the Pacific the poor the high prices at which future evaporated and of Agriculture country. It 1s better on coast than elsewhere and outlook probably explains canned apples are being held. dried are apples almost unknown and have disappeared with the the bread and sassafras tea. The old fashioned sun of the days of our youth side saddle, corn Apples have become so popular that only the high grade evaporated qualities are OX wagon, in de- mand, to compete with fresh apples which are kept in cold storage and sold fresh all the year round, and the canned apples which are always available and equal in flavor to fresh apples. The sun dried apples are now almost a reminiscence. Much of the crop of apricots that has been sunburned in the Santa Clara California will be used for they purposes. Valley in cannot be used for A long period of hot weather has rendered most of the unfit for drying as canning cro] canning. The prospects for a crop of pears in Oregon is superior to that of any it is reported, The per- centage is 78 as compared with 75 of last year. The picking and drying of apricots rapidly. other state, in California is progressing a good crop and a good vield of figs is also expected. The reduced freight rates from the dried fruits, canned foods and beans which go into effect August 21, have been first and exclusively announced yesterday im this paper. [It was a matter of live and important interest to dealers in those articles. There promises to be of plums in California Pacific coast on seein fo almost Chere will be a large crop of dried prunes in California and Oregon, more than the consumers of the Unit- ed States Consequently a foreign outlet must be sought by growers and curers of prunes. can absorp. Why do not the prune growers and packers put on an advertising cam- paign for the purpose of educating the public as to the delicious and healthful quality of California and Oregon prunes. The raisin people have enormously increased the use of their product by educational and informing advertising; why cannot the use of prunes be increased by similar intelligent and enterprising methods. There is no finer fruit grown or cured than our California and Oregon and should let the people know it. prunes and growers packers The Department of Agriculture has issued a report to the effect that 78,- O00 for poses acres Of corm canning pur- 1921, as compared with 226,000 acres in 1920. have been planted in Another rejort says the Interstate Canners Association planted 110,000 acres in corn for canning purposes in 1921. Taking the second report as a basis, there will be packed, pro- viding the yield an acre is the same as last year, an aggregate of 7,600,000 cases of canned corn. not take in- the crop hot and dry canners and brokers This computation does to consideration injury to of canning corn by the Many weather say the aggregate output of canned corn for 1921 will not exceed about 5,000,000 cases. It is said the carry-over of canned corn from the 1920 pack has been gradually decreasing; so that the 1921 pack added to the reduced surplus million about three or will not exceed eight or nine cases, or a quantity four million cases short of normal. If the warm dry weather continues there is likely to be speculation in canned corn. The canners are buy- ing some with which to fill their fu- ture orders. Sugar—The market has looked up somewhat during the of the have price of granulated to the refiners, week and some advanced. their 5.90c. Some of however, are still quoting 5.20. The consumptive demand for refined sugar is better, due entirely to refiners the oncoming of the fruit season. Local jobbers hold cane granulated at 6.40c and beet granulated at 6.20c. Tea—There is a small everyday business doing in tea, but there is nothing notable about it at any point. The average size of the orders is small. are unchanged, but the under- if anything, is slightly firmer Prices tone, Coffee—There has been no particu- lar change in the market for Rio and Santos grades during the past week. Futures, however, are lower and the situation is not particularly good from the seller’s standpoint. The market is declining in Brazil, and that, of course, affects the situation in this country. Milds are very quiet, with prices unchanged. Canned Fruits—After the California Fruit Packing Corporation and sever- al of its nearest competitors named their firm opening prices on canned fruits the trade settled down again to strictly spot market dealing. Yellow cling peaches at $2.25 for standard 2'%s sold as fast as they could be found. Apricots remained firm, but the market did not show the strong undertone accompanying sales. of peaches. Apricots sold from $1.75 to $1.95, according to packer and labs Hawaiian pineapple continued steady and a heavy publicity campaign helped pineapple meet the competition of the better known fruits. Vegetables 1920 have had their ears to the | Holders. of pack of Canned canned corn of good quality ground and have heard something line among very limited 1921 going down the which 1s fhe cannmers as to the acreage and small output for They are 1920 carryover the iis is price of their the level output pushing the COfi up to [92] done in with future or being every corn canning state, not suddenly but gradu- ally. tions Tomatoes are strong and quota- are at top notch. Buyers do attention to new pack the fact among the jobbing trade. —Pink fair much easier not Day much peas, although shortage is an ad- mitted is active but Canned Fish salmon Chums are in demand also, prices are and some near are offered as low as New standard brands 45c f. o. b. Coast. packs of tuna are still problematical, as the prices per ton between fishermen and can- ners have not yet been decided upon Sardines remain firm, but outside stocks of doubtful age are offered at prices far below current quotations. Dried stable as re Fruits—Apricots remain un- ports from California in crease the doubt as to probable prices. Apricots are offered as low as l3c per pound for standards f. o. Coast and buying is regular, but limited to quantities which would eee the job in the event of a further drop. A dried fruit market is ruling con- siderable damage through hot weather Santa Clara Valley and some prunes are reported as hay- ing from heat damage. The oe situation is rather peculiar the incre very quiet in California. There has been to apricots in the suffered the in) that lamage will probably re- sult in the quantity to be asing dried as canners have had to refuse many sunburned lots. This will make small friut, however, and the increase in the dried will be in the lowe grades Molasses syrup, both of Syrup and Glucose compound which are dull, remain unchanged. Sugar syr ups are still very dull and still rather weak. Molasses 1s unchanged and quiet, Prices on the best grades ar fairly well maintained. The prices Cheese market is some, firmer, ranging 1Z4@1e per pound higher. The re @re about normal for this time o year and the quality good. There i fair demand for cheese at this time and we do not look for any further change under the present conditions President of Winkler ( iTOW ace’ A SS Cia Rice—N. H. the tion, American Rice reports yspects encouraging pr for a reasonably good price for this From the best in the acreage in Texas will not exceed 40 [ 2 nting, in year’s crop of rice. formation obtainable approximate per cent. of last year’s Louisiana approximately p Ju per cent. Arkansas not seen 60 per cent. Reports from Grande Sul indicate that the coming rice crop in that State will be more abundant than usual, it being estimated that the and Rio do Watch ——_-@2 2 Eggs Carefull 6 MICHIGAN TRADESMAN July 20, 1921 All But One Group Meeting Cancelled Lansing, July 19—Since issuing Bulletin No. 24, some changes have been made with reference to our July group meetings. We sent out a statement of the group meetings to all of our members and others and have received very few acceptances. The excuses given in many instances were “the weather is too hot for pro- grams,” this is my vacation season,” or “my help is going away and I must stay on the job.” After consulting with Acting Presi- dent, Mr. Sperry, and Secretary W. O. Jones and with other directors, we decided to abandon the Benton Har- bor and Harbor Beach group meet- ings and emphasize to the fullest ex- tent the importance of the Traverse City meeting. Persons who were in- vited to participate gave the same reasons as above, but we are now pleased to announce that the stage is all set for a splendid meeting on beautiful East Bay at the Indian Trail Camp, near Traverse City at 12 o'clock, railroad time, Friday July29. The program is as follows: Chairman—J. T. Milliken, Traverse City. Some Glad Hand Remarks—W. J. Hobbs, Secretary Traverse City Chamber of Commerce. The Michigan Merchant and the Tourist_Bbugh J. Gray, Secretary Michigan Tourist & Resort Associa- tion. Financial Facts from Farley—Clar- ence J. Farley, President of the Grand Rapids Dry Goods Company. Suggestions for Late Summer and Autumn Trade—L. W. Mills, Mills Dry Goods Company, Lansing. ihe tendencies of the Times—A. P. Johnson, editor of the Grand Rapids News. Of the above speakers it is expected that Mr. Johnson is to be the head- liner. The other addresses will be comparatively brief. Mr. Johnson is one of the ablest thinkers and literary characters of Michigan. He is also a capable speaker. Do not think be- cause he is not imported from Kansas, North Dakota or Indiana, that his address will not be worth traveling many miles to hear. I was very much delighted, indeed, to have Mr. John- son accept this invitation. The West Michigan State roads are in prime condition. Automobiling is fine. The climate of Traverse City in July is superb. The Pere Mar- quette runs a tourist special from De- troit and Grand Rapids, arriving 1. Traverse City early in the morning and returning at night. Bring your wives, members of your family and store help. At Traverse City report at the store of J. T. Mil- liken. Transportation to the Indian Trail Camp will be provided for per- sons who come by rail. The meeting should begin promptly on time, or at least not later than 12:30 (railroad time.) Dig up the postal cards which you received with Bulletin No. 24 and rmgail them to this office not later than Monday, July 25. If not mailed by that time, mail a postal card direct to Mr. Milliken, stating the number of plates you wish to reserve. Don't go to sleep on this point. This is very important. I am enclosing a list of questions for round table discussions. Look them over carefully and mark those you wish to have discussed and bring them with you. Mr. Hammond will be there to answer your enquiries re- garding our mutual fire insurance. There will be no formal discussion on this topic. Virginia Wainwright has changed her post office address from county jail, Mason, to Detroit House of Cor- rection, Detroit. She plead guilty before Judge C. B. Collingwood and received a sentence of from six to twelve months. She has been in the Ingham county jail since May 14. Her punishment, therefore, will aggregate about eight months. Sheriff Silsby states that she has been a model pris- oner and has been quite helpful in the kitchen department of the jail. He is glad, however, to have her dis- charged from his custody. Her two little boys are with friends in Detroit. Jason E. Hammond, Sec’y. Questions For Group Meetings. 1. Direct advertising, at what ex- pense will it pay? 2. Is it wise to advertise for charge accounts? 3. The local retailers have the ad- vantage of the mail order houses— How best can we retain that advan- tage? 4. What is the best advertising in a town having only weekly paper? 5. Can a strictly cash business be done in a small town where other stores are doing credit business? 6. Is the pattern business really a paying proposition for the small store? 7. Which is the best advertising— selling leaders at cost or advertising in newspapers and charging more money? 8. Should we let goods go out of the store on approval? 9. What percentage on should be spent on advertising? 10. What percentage should clerk’s salary be on sales? 11. Should separate made for alterations? 12. Best method of advertising to convince the customers that goods are cheaper. 13. The turnover sales tax, its pos- sibilities of assisting or injuring the retail merchants, with comparison to the mail order houses. 14. Have we reached bottom on dry goods prices? 15. Does it pay in small towns to put on sales? 16. Would it be a good thing to have sales ladies instructed by two or more towns getting together for a school? 17, What is the outlook for fail business? 18. What is a just compensation for store labor to-day? 19. How about future buying mar- ket conditions? 20. What is value of street fairs, ball games, homecoming, etc., as af- fecting business. 21. Should a merchant advertise in neighboring town newspaper, espec- ially if both towns have members of the Association? 22. How to prevent fool employers from ruining help by excessive priv- ileges and unwarranted salaries. , value of newspaper, sales charge be 23. Relative : es Ba letters and outdoor advertising. 24. How far should the local mer- chant co-operate in advertising Na- tionally advertised merchandise: 25. How best can competitors be made co-operators? 26. How deal with outside firms who send merchandise out with auto truck and sell on the street? > Why the Lumber Tariff Is a Menace. Grandville, July 19—A man elected to the United States Congress, what- ever his party affiliations, should strive to aid in enacting laws that will be a benefit to the country at large and by so doing benefit both his coun- try and his party. It is a hard mat- ter to understand the workings of a mind which sees party first and coun- try afterward. Certainly that congressman is short sighted who seeks party advantage at the expense of the country at large. Such a man has no place in the Na- tional councils and never should have been elected. There are men of such small caliber, however, who slip in now and then and make trouble oft times for both the country and their party. Joe Fordney has hitherto been held in high esteem by his political party friends; has, in fact, forged well to the front in other times because of his championship of the common peo- ple as reflected through his_ tariff work. Times to-day are not what they were even ten years ago. The world war changed many conditions, so that what would have been states- man-like then becomes partisan nar- rowness now. It requires something more than ordinary capability to dis- tinguish between good and bad legis- lation and we fear many of our au- gust legislators, both State and Na- tional, have fallen down before the tremendous responsibilities at present resting upon them. We know how it is in the bonus muddle in this State. In the National legislature there are too many small fry statesmen for the good of the country. Tariff for revenue has al- ways been necessary and a tariff for the protection of American products of the farm and factories against com- petition of foreign goods made by cheap labor has always worked out to the satisfaction of all the people. There is, however, one article of com- mon necessity which has no place in the tariff schedule, and which should be on the free list from this time cn. Lumbermen have been protected in the past, not always wisely, as our depleted forests show. Today an act placing a duty on lumber is a direct slap in the face of every house builder, farmer and work- ing man in America. [f can result only in adding to the profits of the mill owners at the expense of every property holder in the land. It is un- just, uncalled for and suicidal where lumber supply is concerned. Nobody has been a more ardent advocate oi protective tariffs than the writer, yet through it all he has never regarded a high tariff on lumber as at all nec- essary, nor in keeping with the best interests of the country. Tariff for revenue only and a tariff for the protection of American indus- tries have been the rival slogans of the two great political parties of the country from time immemorial, but right now, with the forests of the United States fast being obliterated, is time to call a halt to the destruc- tion of our forests. The true policy for this Nation is to seek its supply of wood stuffs from other lands, giy- ing our own land opportunity to re- cuperate, if that be possible, from the slaughter of its wood lots. The time is not far distant when lumber of American production will be almost impossible to obtain at any price. To keep out foreign lumber for the purpose of aiding in the hastening of this time of lumber famine is not only unwise, but it is idiotic in the extreme. Even a child ought to be able to discern the danger and prepare to ward it off so far as possible. Protective tariff advocates have al- ways argued that a sufficient tariff on certain articles which. can be pro- duced in this country would tend to increase production, thus building up factories which would give employ- ment to many workers. That which America can produce in increasing quantities as consumption demands should be protected. Articles like tea, coffee and the like which cannot be grown here should be on the free list. Whatever America can produce, and by protecting with tariffs grow into large proportions, making new fields for labor and capital, should have the benefit of our tariff laws. All this is as plain as a pikestaff, but lumber does not come under this head. Free trade in this commodity is really in a way protection to the industry, and serves to put off the evil day when the last log passes through the mill of the American producer. See the point? A tariff on lumber is not protective. Per contra, it is destructive, and it is to be fervently hoped that. our representatives at Washington will see the light and act accordingly. Our country has prospered best un- der a protective tariff, yet because of this, under changed and _ heretofore undreamed of conditions, it is not necessary to close our eyes and enact prohibitive tariffs right and left with- out regard to common honesty or or- dinary horse sense. Admitting that tariffs have built in- dustries in America where but for this protection such industries could not exist, we still insist that condi- tions are not what they were a score of years ago, and even then the lum- ber tariffs of former congresses were of doubtful utility. Most tariffs have been enacted with a view to securing the greatest good to the greatest number of American citizens. The advocates of the lumber tariff have no argument of the kind. Such a tariff would, in a measure, shut out Canadian lumber and enhance the price of the home product, thus mak- ing it difficult for the ordinary citizen to build, benefiting solely the few men engaged in the lumber industry, at the same time hastening the destruc- tion of the American timber tracts, leading finally to a complete famine in building material. Old Timer. 7 Simple Statements OTHING reflects the character of a cor- poration so admirably as the financial statement it issues to the general public from time to time. The complex, technical, “too deep-for-the-lay- mind’”’ type of statement is ofttimes likely to be misunderstood. While the simple, clear and easily understood type creates for its or- ganization a distinct im- pression of sincerity and straightforwardness. Statements need not be com- plex to be accurate. The sim- pler they are, the more easily will they be understood and the greater, consequently, their general value. SEIDMAN & SEIDMAN Accountants & Tax Consultants Grand Rapids Savings Bank Bldg. GRAND RAPIDS New York Chicago Rockford Jamestown i i ‘ J Washington Newark recommendations. WE OFFER FOR SALE United States and Foreign Government Bonds Present market conditions make possible exceptionally high yields in all Government Bonds. Write us for HOWE, SNOW, CORRIGAN & BERTLES 401-6 Grand Rapids Savings Bank Bldg., Grand Rapids, Mich. weit REN Sac July 20, 1921 MICHIGAN TRADESMAN “WHEN A FELLER HAS A FRIEND” National Retail Grocers set a new precedent by taking official recognition of our “FOR THE . DEALER \ POLICY” eh ca 2 Ci? on 8° ° CY? gt ° et 7 o A ae oh Boot AF we a’ aw? “ wt ‘ bh PR Cd yo : oo a s . 1 . e8 ye ‘ 4. oe This Company Offers Dealers At All Times A POLICY THAT PROTECTS— A SERVICE THAT SERVES— A CO-OPERATION THAT COUNTS— AND EVERY POSSIBLE COURTESY. CALUMET BAKING POWDER CO. CHICAGO || MICHIGAN TRADESMAN July 20, 1924 WHAT MIGHT HAPPEN. In view of the present spirit of un- rest among the farmers of this Nation, due to the radical reduction in the price of farm products since the war, it is not at all unlikely that some com- prehensive organization may be form- ed, designed to relief from present unsatisfactory conditions pe- furnish culiar to the farming business. One itself the American Farm Bureau Federation. On June 1, 1921, it had 1,052,114 mem- bers, and was growing at the rate of 50,000 a month. such organization — styles This organization recen ly sent out a questionnaire to a part of its mem- bership asking for an expression “yes or “no” on the legislative needs of the farmer. From the returns it is plain that the farmer wants legisla- tion that will give him credit, that will remove his taxes, that will reduce rail rates and transportation charges and that will place packing plants and grain exchanges under governmental regulation. The tabulated vote shows that the farmer wants “commodity financing 90,585 favoring and 1617 opposing; based on ballots livestock financing based on pledge of animals and feed, by 86,034 to 3619: a warehouse receipts,” 154 personal credits svstem, by 86,373 to 3267, and a proposal to give authority to the Federal Reserve Board to re- classify discounts to give priority to loans for basic production, by 84,174 to 2914. So much for the production end of his business. In the matter of taxa- tion the farmer has made up his mind also. He favors continuing the ex- cess profits tax by a vote of 86,167 to 5849. He opposes a general sales tax, 88,307 to 7306. The farmer also favors the submission of a constitutional amendment prohibiting the issuance of tax-free securities, voting 72,207 for submission and 9400 against. The farmer favors putting the pack- ers under Government regulation by a vote of 83,965 to 6136. He votes 89,456 to 2902 to make short selling in agricultural products illegal, thereby smashing the power of the grain ex- changes. On legislation for co-opera- he stands 93,837 for to more farm proc lowered, 88,164 farmers said yes and 2688 said no. Farm-to-market roads were favored trans-continental 4956. The Lawrence Waterway over highways by 89,394 to Great Lakes-St. development for transportation, re- lamation and power was favored, 41,- 41 to 13,584. On this and on the proposition to increase the limit of Federal “Land Bank loans from $10- 000 to $25,000 were the most noticeable differences of opinion. The vote to in- crease the loan limit was 71,809 yes to 17,160 no. The truth-in-fabric legislation, the law to enforce the stamping of the amount of wool, shoddy and other ma- terials in all fabrics, was approved by a nearly unanimous vote, 92,572 to 471. The proposed legislation that is so i selfish and it may mean putting the Government in solidly backed may be business at the very time when it wants to get out; but it is what the farm population wants. It is plain that nine farmers in every ten ask and demand it. There was a time when the farmer was voiceless, a day when he had many wants and many grievances, but no way of making them known. He is experimenting now with the power that lies in organization; he is dis- covering his wants and erecting a plat- form and a program from them. He knows what he wants, and, fur- thermore, he is beginning to want what he wants—when he wants it. It is the opinion of some authori- ties that the voting preferences above described do not accurately represent the real sentiment of farmers general- ly, because the membership of the Farm Bureau is made uv mainly of the riff-raff in the country—the ne’er- do-wells who live from hand to mouth and whose unfortunate condition ren- der them an easy prey to the bland- ishments of the who appear to have worked their way cheap demagogues to the front in the Farm Bureau move- such an expression of A bet- ter organization to test the sentiment ment. if so, opinion has little significance. of the farmers is the grange, which represents the intelligence and wealth of the farming interests of the coun- try, just as the Farm Bureau repre- sents the non-progressive and political elements of farm life. The Tradesman shudders to think what the future holds in store if the Farm Bureau should happen to fall into the hands of an arrogant and ir- responsible leader like Gompers, who would lead his followers out of the path of peace and involve them in the meshes of defiance to the law, dis- loyalty to the country and general demoralization to themselves and all concerned. THE INCREASE IN CRIME. William B. Joyce, President of the National Surety Company—who start- ed on his business career as a hotel bell boy in Grand Rapids— has made a list of what he regards as the eleven principal crime. The graphic curve shows a disturbing up- causes . of swing of losses paid by insurance com- panies, from embezzlements of $1,- 396 081 and burglaries of $886,045 in 1910 to embezzlements of $5,628,819 and burglaries of $10,189,853 in 1920. There are said to be since the war seven burglaries to every fire, whereas before the war there were three burglaries to every fire. Mr. Joyce ascribes to the war a general disregard of laws and legal penalties. There is not, he holds, the same regard for the value of human lives, while many have increased their skill in the use of firearms. Negotiable securities are circulated in abundance and indifferently protected. There is a slump from high war wages and prices, with resultant discontent and numberless distress. Those who produced war munitions or instances’ of worked in war offices at high pay are unwilling to accept the readjustment of the wage scale. Bolshevist doctrine and practice undermine the morale of the impressionable and enkindle the inflammable, so that in many places there is a Red army of insurrection on the aui vive to be mobilized by the demagogue. On the part of the newly rich and the profiteers there have been shameless and heartless displays of wealth provocative of envy and reckless emulation. All these things, and more, have been fingerposts to the commission of crime. Those who felt themselves falling behind in the economic race sometimes yielded to the lure, and caught at illegitimate ways of keep- ing up. They allowed themselves to be persuaded that none cared how you got your money—the sole ques- tion asked was, Have you got it? Therefore, they embezzled and bur- glarized and some paid the penalty fugitives from and some still are leaden-heeled justice. There is no new brilliant sugges- tion of a way to diminish the losses of the insurance companies from hu- man obliquity. Mr. Joyce would in- crease the penalties for crime to the point of life sentence for all burglars. That is going too far. He would set the unemployed at work. That is a measure more easily recommended than carried into practical effect. Few would disagree as to its desirability. Common sense on the part of the afflu- ent is, as he holds, a measure of pre- vention; but this must be met half way by common honesty on the part of the indigent, and that is created by slow processes of social evolution and of personal education in which, for all our vaunted progress through the centuries, it would seem that we are not yet far from the rudimentary stages. THE COAL PRICE QUESTION. The latest statements on the coal price situation from Secretary of Com- merce Hoover, Senator Frelinghuysen and George Otis Smith, director of the Geological Survey, are significant in that practical recognition is given of the fact that certain existing condi- tions, chiefly railroad freight rates, combine to make a drop in price of coal for the consumer improbable in the near future. Senator Frelinghuysen’s bill for so- called seasonal coal rates, a measure to authorize the Interstate Commerce Commission to order lower rates un- til the fall season commences, has been re-committed and, therefore, virtually blocked during the present session of Congress. With the so- called stabilization plan also shelved, it is practically certain that the status of the coal industry will remain un- changed during the remainder of the Present year. Hoover stated that he has just about abanddned the hope he had of lowering coal freight rates by the “seasonal” plan as a means of reducing coal prices for consumers throughout the United States. The coal operators, or at least a substantial body of the industry, are said to have indicated their assent to a drop in the freight rate as a means of stim- ulating summer buying for winter But they are unalterably op- posed to other proposed legislation, which would compel them to furnish a central government bureau _ vital statistics of their operations, which might be used to prejudice them. The operators do not question the good faith of such men as the Secretary of Commerce and the Secretary of the Interior, but their point is that the in- Secretary needs. formation collected by the Govern- ment for one purpose might eventually be used for another and possibly ob- scure purpose,to the detriment of the industry or some member sof it. Coal’ operators are frank in all statements to members of the Cabinet who now seek to stabilize the coal in- dustry, that there is not to be any material drop in anthracite prices the coming winter, if any at all can be ex- pected, and that very little reduction is possible in bituminous prices. PUT CART BEFORE HORSE. That a mistake was made when the Tariff Bill was put first and the tax revision measure thereby relegated to subsequent consideration now seems as plain to Washington as it has been all along to the country. The tariff as a source of revenue is manifestly inadequate to meet the needs of the Government. It will help, but the chief reliance must necessarily be elsewhere. To put the minor and supplemental ahead of the major and the primary shows a queer disregard of proper sequences. In the second place, the country’ industrial welfare more demands a re- vision of the taxation system than it does new customs schedules. The country, if forced to, could get along with the present tariff. Factors other than those which relate to duties con- trol in foreign and domestic trade. Europe is not yet able to dump much goods on us, and will not be so able or some time. In the mean time the excess profits tax and excessive surtaxes continue to strangle business and to drive capital out of productive and employing es- tablishments. Business is entitled to a chance to get its share of invest- ment funds now diverted into non- income tax paying securities. It is denied this chance and cannot make plans for future activities, for it does not know what it will be required to pay for money. Every day and week that passes without tax revision postpones the return of good times. The Fordney tariff should not have been reported until after general tax revision was disposed of. The present debate in the House is doing harm. It should be brought to an end. This will put nothing back, for it is known that the Senate intends to pigeonhole it if it passes the House. It may not be possible to drive through a motion to recommit the bill, but its sponsors would be wise if they would ask for its withdrawal. peepee ese eee Grand Rapids stands disgraced in the eyes of the world. When Presi- dent Harding stated that the enact- ment of a bonus bill at this time would impair the credit of the United States to the extent that Liberty bonds would decline to unheard of depths, the head of the American Legion im- mediately announced that his organ- ization would press the matter just the same, no matter what distress the act might bring on the country. Such a statement at such a time and in the presence of such an emergency as now confronts America can be construed only as an affront to civilization and an act of disloyalty to the flag. And the man who uttered such disloyal statements is a resident of Grand Rap- ids! Ary RENTER 4 AIP ATION ¢ July 20, 1921 MICHIGAN TRADESMAN FIRE TORNADO BETTER INSURANCE LESS COST For forty years the Michigan Millers Mutual Fire Insurance Company of Lansing has furnished to the flour mill and grain trade the highest grade of insurance at an average saving of 50 per cent. in cost. We are now broadening the scope of our business and are offering our facilities to the merchants and manufacturers of Michigan. We have associated with us eleven of the leading mutual insurance companies in the United States, as follows: December 31, 1920 Surplus to Policy Organized Holders Assets Michigan) Millers Mutual Pire Insurance Co. _.... «dB $1,167,004.57 $2,816,166.98 Millecs' National Insurance Co. of Chicaso oo. 1865 2,119,238.49 4,395,718.11 Lumbermen’s Mutual Insurance Co. of Ohio ___________ a oe _. 1895 621,755.24 1,729,750.98 Mill Owners Mutual Fire Insttrance Co. of fowa -._.._.._.___ S18 75 938,341.73 1,656,989.42 Willers Wirtual Fire insurance Co. of Texas... CC ti“Ciéd;‘ NGG 444,912.71 837,024.73 Ohio Millers Mutual Bice Insurance Co. 0 8G 1,050,880.52 2,301,440.36 Northwestern Mutual Fire Association of Washington__.._.________ 1901 506,656.07 1,763,434.97 Merrimack Mutual Fire Insurance Co. of Massachusetts____.__.________ 1828 151,453.04 582,258.47 Fitchburg Mutual Fire Insurance Co. of Massachusetts_..._....._... 1847 154,048.77 532,669.87 Grain Dealers’ National Mutual Fire Insurance Co. of Indiana_______ 1902 1,195,110.40 1,739,484.76 The Central Manufacturers Mutual Insurance Co. of Ohio____________ 1876 915,766.82 2,083,269.08 Pennsylvania Millers Mutual Fire Insurance Co. --_--_-__________._ 1887 863,478.94 1,317,099.30 ‘lotal Binanerd! Stretethy $10,128,647.30 $21,755,307.03 In addition to the substantial saving in cost, we are offering our policy holders the protection of more than $20,000,000 of cash assets and over $10,000,000 of cash surplus, thus combining the strength of the old line stock companies with the saving and service of the best mutuals. Our risks are carefully divided into different classes, the mills and elevators being kept in one class, the general man- ufacturing risks in another, the retail stores and stocks in another and the wholesale stores and stocks in still another. While all our financial strength is back of each and every policy of insurance we write, yet the cost varies in each class in accord- ance with the losses and expenses incurred therein. The dividends paid to the retail merchants will thus be determined by the losses that occur in that class and the retail stores will not be affected by the losses in the manufacturing class. We will use as our basis the present stock company rate and declare at the end of each year such dividend as the experience of the class warrants. It is our intention to pay no dividends less than 25 per cent. and as much larger as con- ditions may justify. The fact that we are at present paying 65 per cent. dividends to our mill and elevator policy holders affords some idea of what we have in store for the merchants and manufacturers. All adjustments will be made by our own officers or employes, who have had long experience in work of this char- acter and can be depended on to deal justly, fairly and promptly with our patrons. We feel no hesitation in referring any merchants unfamiliar with our methods and record to the Michigan Tradesman. We accept no business until after personal inspection. If you need only $1,000 on your store building or stock; If you need $500,000 on your warehouse or factory, we can write it if it comes up to our standard of excellence. We deal direct with our patrons, not through local agents. The local agency commission thus saved goes back to the policy holder in increased dividends. If you wish to secure the benefits we can give you, write us, stating the earliest dates on which your present insurance expires. Our representative will then call on you with a view to making you the greatest immediate saving in your insur- ance cost, and may possibly be able to inform you how to improve your risk so as to secure still further rate reductions. THE MILL MUTUALS AGENCY 120 W. Ottawa St., Lansing, Michigan A. D. Baker, Sec’y. Robert Henkel, Pres. STRENGTH ECONOMY MICHIGAN TRADESMAN July 20, 1921 10 AEE ss eres > ; ~ a ro Ne = Caw = —> TES = =~ = = = >= = = = > = z = = . we . = > REVIEW oF tHe SHOE KET 3 eof = : = = 7. ff os “a a = Y \ | ee = = > . ak x ea yg 2 ? Ni cS = 2, ME Kod faa Michigan Retall Shoe Dealers’ Assocla- tion. President—J. E. Wilson, Detroit. Vice-Presidents — Harry Woodworth, Lansing; James H. Fox, Grand Rapids; Charles Webber, Kalamazoo; A. E. Kel- logg, Traverse City. Secretary-Treasurer—C. J. Paige, Sag- inaw. Buying Shoes To Sell At Retail. Eben P. Brown, for forty years owner of the “Brown Front Shoe Store” was about to retire. He had made more money than he could pos- sibly spend legitimately during the re- mainder of his period of life, he told some of his friends in confidence, and, besides, he further asserted, modern turned the retail gentleman’s competition had shoe business from a game into a kind of cut-throat pro- position. The real trouble, however, was that modern competition was a little too swift for Eben P. Brown, especially that of the new store just opened by the man from New York, and Eben P. was secretly apprehensive for the future of his business. His pride in it and the years he had spent in de- veloping it, however, made him un- willing to take cover by selilng out, so he decided to make his chief clerk, George Baker, the “goat.” Baker was just the type of man to fill the posi- tion, being young, ambitious and a hustler, but hampered by being trained only in the warped and rutted meth- ods learned or devised by his boss during the latter’s long control of the store. For a moment or two after Eben P. had broken the news to him, young Baker was somewhat groggy. Com- ing out of a clear sky, the news that h was to be in entire enceforth he charge of the “Brown Front” had ex- actly the same effect on him as if he had received a heavy blow on what boxers call “the button.” His brain soon cleared, however, and he found himself thanking the boss for his op- portunity and at the same time won- dering just going to make use of it in the way that would doybtless be expected of him. Had had been given le with the idea of letting the how he was he known that he charge business b ( | sidered the future so seriously, but he didn’t. e, he would not have con- lie as slowly and painlessly as possi A few days after young Baker had assumed charge he was called on by J. P. Snowden, for Nelson & Co., the big shoe job- bers. When Snowden found how the land lay he was profuse in his con- star Eastern salesman gratulations. Baker, however, did not ’ “warm up,” and Snowden, noticing it, asked why. “To tell you the truth, J, P.,” said Baker—they had known each other for several years—“I’m scared to death. I don’t know anything about running a store the right way. All I know is what the old man taught me, and I guess Noah must have shown him the ropes. This place is just na- turally due to blow-up in a few months. It has been slipping for some time. The old man has enough cash salted away to put things straight, but he prefers to hang on to the money and retire. He is too proud to sell out or close up, although he thinks nobody is on to him.” “Just what do you feel shaky about?” queried the salesman. “Everything,” came the reply. “I don’t know the right way to buy. I haven’t any modern methods or rec- ords to guide me. I am not even sure that I know how to sell proper- 9” “I’m glad I happened along,” said Snowden. “I think I’ve got exactly what you need. I’ve taken too many good orders from this store to let it fizzle out now. In my bag over at the hotel I’ve got the ‘inside story’ of one of the best-known the United States. shoe retailers in It is real stuff, and you ought to eat it up. Come over tonight about 8 o’clock and we will have a shy at it.” The clock had hardly finished strik- ing eight when Baker knocked on the salesman’s door. Lying on a writing desk before the latter was a little booklet. After greeting the younger man, Snowden immediately got down to business. “What you’ve got to have, first of all, according to this little bible,’ he said, “is a set of cards. On them you should keep all the information you have concerning each type of shoe, including such data as the kind of shoe; the leather in it; whether single or double soled; the name of the last; the name of the seller; the cost price; the selling price and the terms. You want to fight for a 6 per cent. dis- count. Most sellers will give it to you, but if you can’t get it from some of them you want to be sure that the difference between the discount ob- tained and 6 per cent. is added to the purchase price to produce the proper cost at which the shoe is charged in- to stock. This is the cost used for inventory. Another good thing to have on your cards is the percentage of profit each style is earning for you. “On the front of each of these cards you should have room for entering monthly the number of pairs or items Shoe Store and Shoe Repair Supplies SCHWARTZBERG & GLASER LEATHER CO. 57-59 Division Ave. S. Grand Rapids what it is. anywhere. 11-13-15 Commerce Ave. The H. B. Hard Pan (Stand- ard Screw) Service Shoe is a really wonderful work shoe. Your customers know They and their friends have been wearing it for years. Solid leather— honestly made. bination that can’t be beat Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear It’s a com- GRAND RAPIDS, MICH. I & i YOUR sale This year <-- Must not only repay you - For sn unfavorable season - But an unfavorable year. acter: ‘s What's more -- It must be the means -- vor To a very necessary end -- And that end 1s -- Bringing back -- if a i e ¥ { The old buying confidence -- Of your public. In other words <-- : Your sale must be -- The SALE of sales -~ In your store. Can't send e boy -- To do a man's work, and so -- With our guarter century's Experience and record -- We're ready to lend -- A helping hand. TI want you -- By the return -- —_— TE Of the coupon -- To know KELLY SERVICE -- é : poet ie As it is. Sass = ssh SSA ASS eal Bae “ Oe — Riso July 20, 1921 sold on every lot in stock, with totals by the season. On the reverse side of the card you should have entries in red showing the quantity on hand at the two inventory dates, followed by further entries, in black, showing your purchases from time to time. These cards will be found of incalcuable value in estimating requirements for the season ahead. They also show at once the slow sellers and help to regulate buying by basing it on actual demand, “Each month, according to the sys- tem covered by this little book, a re- port should be drawn up. On the first sheet of this should be shown the | number of pairs, by class, of shoes on hand on the last day of the month. There should also be shown on this sheet the number of pairs, by class, sold since the last previous inventory date, with comparisons with the cor- responding period of the year before. These data can easily be obtained from the card showing the record of sales, as the information on them is cumulative and the totals are always available. “Even more important than. this, however, is a chart which depicts the course of the business from the view- points of profits, investment and turn- over. This chart will be found indis- pensable in planning a stock with a view to obtaining the greatest pos- sible turnover. A season’s purchases should never be made without first totaling the contemplated orders and trying them against the chart to make sure that the intended investment will be profitable. “Another point you want to watch very carefuly is your arrangements with the manufacturers or the jobbers from whom you buy. No buyer can be too specific in his instructions con- cerning quality and detail, if he wants to handle quality goods, nor can he afford to take anything for granted in the way of terms, discounts and price. A big buyer never takes less than 6 per cent. discount, payment on the tenth of the following month, with all the extra dating he can squeeze. If he can buy his goods free on board his town, so much the bet- ter. But here is something to paste into your hat for ready reference: When dealing with a new manufac- turer or jobber for the first time, al- ways get the price before talking terms. If you do not, you will likely find, when it is too late, that the terms have been figured into the Also don’t forget that any- thing less than 6 per cent. in the way of discount should be added to the cost when the shoes covered by that purchase are charged into stock. If the discount obtained should be 4 per cent., for instance, then the other 2 per cent. should be added to the pur- chase price of the shoes. price. “Tt doesn’t take. long to say what should be said about profits, especially in a store like yours. They ought to range, gross, from 35 to 40 per cent. on the selling price. In some cases, especially on the cheaper lines, a gross profit of 33 1-3 per cent. will be sufficient to supply the required net. An average mark-up of about 35 per cent., covering your entire stock, will be found a good one. “As for buying, remember that too MICHIGAN TRADESMAN many styles generally mean too few sizes. The reverse means fewer cus- tomers whom you are unable to fit. There are only about three _ basic lasts, and the majority of the shoes made on these three lasts will fit about 8 per cent. of your customers, if the styles are carefully worked out. The remaining 20 per cent. can be suited with novelty or freak lasts. Concen- tration of styles in running a shoe stock is the order of the day. ‘Com- panion’ shoes are great things to have in stock, for if a customer, more Particularly a man, buys a pair of black shoes and decides that he also Wants a pair of tans, he will be pleased if he finds that he can get both pairs on the same last. Con- versely, he will be disappointed if he cannot. “With a word about keeping the necessary findings, etc., in stock, I shall end the lesson. Findings are not a large item in the volume of business, but they are very important just the same. They seem hard to keep in stock, but the results of having them are well worth the effort.” —_—_. Hoover Denies Report of Attack on Retailers. Washington, July 18—‘The state- ment that I had charged retailers with failing to reduce their prices in a de- gree equal to that in which wholesale figures have dropped was a misinter- pretation of my Atlantic City speech,” was Secretary of Commerce Hoover’s reply to a question as to whether he had been correctly quoted in connec- tion with his recent price remarks. “What was evidently referred to was the portion of my speech in which I stated that it was to be regretted that the public, as a whole, does not do its buying as carefully as those who are trained in this art. The mer- chant, as I stated, is a shrewd judge, both of prices and values. He checks up the manufacturer very carefully and sees that he gets full returns for every dollar he spends, while the pub- lic, as a rule, is guided by a number of considerations which do not have a direct bearing up value. If the con- sumer would learn what to buy and how to buy it, he or she would soon force all stores to follow the whole- sale market very closely, thus bringing into line the isolated dealers who have not sufficiently reduced their figures.” Figures made public by the Depart- ment of Commerce at the time of Mr. Hoover’s statement showed a drop of 33 points in the index figure of retail food prices—the only phase of the market which the department has in- vestigated—since December of last year. During the same time the whole- sale figures have dropped 39 points, leaving a margin of 6 points, which is more than adequately covered by rentals, labor costs, transportation, service charges and taxes to which the wholesaler is not subjected. The present price index of retail food prices is 145, as against 178 in De- cember last and a peak figure of 219 in last June and July, so that, in the last year, retail food prices have de- creased 74 points, all of the index figures being based on the 1913 aver- age, which, as Mr. Hoover stated, “is the year one, so far as normality is concerned.” It is also significant that the retail figures show a steady, healthy de- cline, averaging about 6 points a month, while the wholesale figures slumped heavily last summer and then hung fire this spring, the food figures for February and March being precise- ly the same, although the drop was resumed in April and _ continued through May. The business failures during May of the present year were only 1 point above the 1913 average, while the ‘number of failures in March were ex- actly the same as in the “normal year.” The amount of liabilities, how- ever, was greatly in excess of the 1913 average, March showing an increase of 197 per cent. and May of 151 per cent., while April, which had 11 per cent. more failures than the normal, only exceeded the average liability loss by 70 per cent. “But, stated Mr. Hoover, in an- alyzing these figures, “there is cer- tainly no basis for the wave of pes- simism and depression which seems to have overswept the country during the last few weeks. The impression seems to have gained ground that the Nation has entirely collapsed while, as a matter of fact, we are very much alive—making and selling huge quan- tities of materials. In fact, we are getting back on a much firmer basis than we have been on since 1913.” 2-2 If you’re doing good work, don’t worry; somebody will find it out. 11 The Dreamers. They dream by day, they dream by night, And strange their dreams appear, To them the whole broad world is bright And all is beauty here. They read on fancy’s glowing wall Their dearest wishes writ, But do they labor? Not at all They simply sit and sit. And dream by night and dream by day Of things they can attain; And, oh! the wondrous things they say, And say and say again! They see success at every gate And cures for human ills— But do they labor while they wait? Not much! We -pay their bills. Laurana W. Sheldon. Strap Sandal in Stock Home Case Glazed Colt, Flex- ible McKay, Stock No. 500, $1.95, Terms 3-10. Net 30 days. Write for pamphlet BRANDAU SHOE CO., Detroit, Mich. and styles in stock. GRAND RAPIDS We suggest to the dealer whose shoe business lags to stock MORE MILEAGE SHOES. They have earned the patronage of sensible people because of their good looks, good materials, honest workmanship; and be- cause they stand up under hard wear in all seasons. Thousands of families wear no other shoes. All sizes Prompt deliveries. HIRTH-KRAUSE Tanners—Manufacturers of the MORE MILEAGE SHOE MICHIGAN WOMEN’S omfort Oxfords IN STOCK 2623—Wos. Dong., Pl. Toe, Seamless Oxf. Cushion Sole, Turn, 3/7 $2.90 2624—Wos. Dong., Pat. Lea., Blu. Oxf. Cushion Sole, Turn, 3144/7 2.90 2647—Wos. Dong., Plain Toe, Seamless Oxf., McKay, 3/8 -----. 2.35 2648—Wos. Dong., Pat. Lea. Tip, Bal. RINDGE, KALMBACH, LOGIE CO. 10 to 22 Ionia Ave., N. W. GRAND RAPIDS, Four Old Reliables that sell all the year around. Every woman in your territory is a prospective splendid customer on these numbers. Is your stock com- plete? REMEMBER Lost Sales are Lost Profits Size up with us To-day Chal. MeMay, 3/7 _...... 242 MICHIGAN MICHIGAN TRADESMAN July 20, 1921 — +—___. Rare Opportunity. Little Jane had long desired a baby sister, and one day she came rushing home in high excitement. VOR, come quickly!” she exclaimed. downtown “There are splendid bargains in babies and you can get one while they are cheap.” “What in the world are you talking about, my dear?” the mother asked in “Somebody must have been playing a joke on you.” “Truly, truly!’ the little girl de- clared, jumping up and down in her eagerness. “Great big sign about it, on the top of the skating rink. It says, ‘This week only, children half price, ” mother; astonishment. a A hotel dinner is never a success with some men unless they have a fight with the waiter. VILLLLLLLLLllldliibidsbidssiddds IMPORTERS AND EXPORTERS ESTABLISHED 1853 OUR FOREIGN DEPARTMENT is well equipped and always glad to assist any customer in the financing and develop- ment of Foreign Trade. STEAMSHIP TICKETS to end from all foreign lands may be secured of the agent at our Foreign Department. CLAY H. HOLLISTER PRESIDENT CARROLL F. SWEET VICE-PRESIDENT GEORGE F. MACKENZIE V.-PRES. AND CASHIER TRADESMAN 13 Grand Rapids National City Bank CITY TRUST & SAVINGS BANK ASSOCIATED The convenient banks for out of town people. Located at the very centers of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus _..______- $ 1,724,300.00 Combined Total Deposits __......_.__.____. 10, 168,700.00 Combined Total Resources _.., BS GRAND RAPIDS NATIONAL CITY BANK CrTy FRUST &@ SAVINGS BARE ASSOCIATED CLAIM DEPARTMENT Second to none for prompt and fair settlements. Live Agents Wanted. MICHIGAN AUTOMOBILE INSURANCE Co. Grand Rapids, Mich. A Stock Company. Grand Rapids Merchants Mutual Fire Insurance Company Economical Management Careful Underwriting, Selected Risks Affiliated with the Michigan Retail Dry Goods Association, OFFICE 320 HOUSEMAN BLDG. GRAND RAPIDS, MICH. “The Know How” Federal Tax matters deserve the best study of specialists. Our experienced tax accountants thoroughly understand the Federal Tax laws and are competent to get needed facts from your books. Our direct legal and professional representation at Washington, D. C., New York and Chicago, brings us in close touch with the latest rulings and interpretations of those laws immediately upon their issue. For reliable service call our Public Accounting Department. “Oldest Trust Company in Michigan” THE MICHIGAN TRUST COMPANY Grand Rapids, Michigan MICHIGAN TRADESMAN July 20, 1991 MEN OF MARK. A. D. Baker, the Well-Known Fire Insurance Authority. A. D. Baker was born at Lansing July 28, 1869. His ancestors were descended from the English on both sides. His father, Lieut. Baker, cap- tured J. Wilkes Booth on_ the Garrett farm, in Virginia and held the assassin of Lincoln in_ his arms until he died. Ray Stannard Baker and his. gifted brothers are cousins of Mr. Baker. He received a high school education in the public schools of Lansing, subsequently com- pleting the agricultural course at the M. A. C. On his graduation from college in 1889 he entered the office of the Michigan Millers Mutual Fire Insurance Co. as office boy at a salary of $25 per month. He has since acted as policy writer, solicitor, inspector, adjuster, director, Secretary, Manager —in fact, about every position in the sift of the company except that of President. He was Assistant Secre- tary ten years and has been Secretary for the past twenty-two years. Under his direction and control the company has changed from a State to a Na- doing business in During his connec- tional forty-one states. tion with the company, it has increased its surplus from $35,207.44 to $1,070,- 882. The dividend rate (to policy holders) has been increased from 30 per cent. to 65 per cent. The amount of dividends returned has been in- creased from $11,810 to $639,842. This remarkable showing is due largely to the energy and efficiency of Mr. Baker, who has come to be regarded as one ot the most able Gre insurance executives of the country. He now has seventy people employed in his office, which is owned by the company. As soon as building con- ditions improve the company will erect a $125,000 building for the use of its officers and employes. Mr. Baker organized the Michigan Commercial Fire Insurance Co., with a capital of $400,000. He built up a surplus of $300,000 and sold the busi- Boston company, ness three years ago to the Fire Insurance Co. For many years Mr. Baker acted as Western General Agent for the Boston Fire Insurance Co. and the Old Colony Fire Insurance Co. His jurisdiction comprised fourteen states. Mr. Baker has been a director of the City National Bank of Lansing eleven years and has been a director of the Union Building and Loan As- sociation twenty years. He was also President of the latter organization. Mr. Baker was President of the Western Insurance Bureau one year and for ten years acted as President of the Western Sprinkler Risk As- He was also a director in Board of Fire Under- sociation. the National writers. Mr. Baker was for two years a director in the Gier Pressed Steel Co., of Lansing, until it consolidated with the Motor Wheel Corporation. Mr. Baker is President of the F. B. McKibben Co., of Lansing, a real es- tate and financial corporation having $200,000 of paid in capital. He feels that all these activities are of great help to an insurance man, as they bring him in contact with the many interests regarding which he should have as accurate a knowledge as pos- sible. Mr. Baker was married twenty-six years ago next October to Miss Edith Cooley, who was a grand daughter of the late Judge Cooley, Chief Justice of the Michigan Supreme Court. Mr. Baker was for many years a devotee of fishing and hunting, but at present he devotes his spare time largely to golf, of which he is an ardent disciple. He was President of the Riverside Country Club for two years, during which time the extensive building projects of that organization were carried into effect. Mr. Baker attributes his success to hard work and to his determination to give everybody a square deal. Not content with building up one of time he has saved them nearly a mil- lion dollars more which has been re- turned to them in the form of divi- dends on their policies — return premiums, if you please, on money they would never have seen again if they had done business with stock companies, instead of a mutual com- pany. Still further, Mr. Baker has shown his associates how they could reduce their premium payments fully 50 per cent. by improving their risks. Talk about growing two blades of grass where only one blade grew be- fore, Mr. Baker has doubled this ideal desideratum by bringing about four distinct accomplishments in the course of his long and exceedingly valuable business career. Mr. Baker is the ideal business man and executive. He loves truth and A. D. Baker. the largest and most profitable mutual fire insurance companies in the world, Mr. Baker has recently conceived the idea of grouping a dozen of the strongest mutual companies in Ameri- ca in a State-wide insurance agency to be conducted under the style of The Mill Mutuals. This is one of the most ambitious projects ever put in- to execution and few men are adapted, either by experience or executive ca- pacity, to work out the details con- nected with so comprehensive an un- dertaking. Mr. Baker has already launched his new project and makes formal announcement of same else- where in this week’s paper. Some men acquire fortunes for themselves at the expense of their as- sociates and customers. Mr. Baker happens to be one of those rare men who has accumulated a fortune for himself and at the same time has ac- cumulated a $1,000,000 surplus for his business associates. At the same practices continuously to make it pre- vail. He hates cruelty, sham and pre- tense and all bogus infallibilities. He is considerate of everyone about him, affectionate and charming. He main- tains about him an atmosphere in which minds can work with confidence and in tranquility. —__+2>____ Par Check Payment Big Aid To Busi- ness. With the establishment and opera- tion of a check collection system by the Federal Reserve Banks, one of the major purposes of the Federal Reserve act has been fulfilled. Of- ficials of the board point out with satisfaction that the new system cuts in half the time required for collect- ing the country’s checks, and that checks on more than 90 per cent. of all banks are payable at full face value. With the bank check an in- strument of growing financial impor- tance, and with currency being re- stricted more and more to minor transactions, bankers wonder how they could have transacted business without the system. Just as in 1863 the notes of most country banks circulated at less than face value, in 1913 the checks of most country banks and some city banks were paid at less than face value. These deductions, known as exchange charges, were explained on the theory that currency might have to be ship- ped in remitting for checks present- ed for collection. Besides being an element of expense to business, ex- change charges were the direct cause for the development of an indirect method of collecting checks. These exchanges charges varied in different localities, and banks having checks to collect on points where exchange charges were high, sent them to banks in other places where checks were received at par or at a low rate of exchange. These banks sent them on to other banks, until at last they were yresented for collection at the banks upon which they were drawn. Thus exchange charges operated like mountains in the path of a forcing it to take a roundabout course, instead of a straight route to the sea. river, Obviously, the time taken in col- lecting checks was unnecessarily ex- tended, which meant that the period during which funds were unproduc- tive was protracted. The loss of in- terest involved, and the exchange de- ducted, amounted to a considerable annual tax upon business, paid some- times in money and sometimes by maintaining balances large enough to take care of the loss. The Federal Reserve act sought to eliminate exchange on checks pre- sented by the Federal Reserve Banks. This permitted direct collections. All member banks may, if they wish, send checks on other member banks, or on most non-member banks, to the Reserve Bank for collection, receiv- ing credit for them according to a published time schedule. The Re- Bank generally sends sucl checks as are drawn upon the banks in its district to those banks individ- ually, and sends to other Reserve Banks the checks drawn upon banks in other districts. SErve The process of settlement upon the books of the Reserve Bank is simple. A bank, upon receiving from the Reserve Bank a letter containing checks presented for collection, re- mits in currency or by check upon its balance at the Reserve Bank, or upon a suitable correspondent bank. Time and distance, which are the warrant for collection charges now made by the banks, as distinguished from the so-called exchange charges, have not been eliminated, but with the reduction of the time element, collection charges have been much reduced. A large proportion of all checks circulating in the country is handled by the Reserve Banks. In 1920 the twelve Reserve Banks handled for collection 447,000,000 checks having a value of $157,000,000,000. sani it aS de NS A ‘ } July 20, 1921 MICHIGAN TRADESMAN 15 STRAIGHT LINE METHODS Competition In competition, knowledge of your business ts power to practice, of better methods eliminate these; and_ the win, ‘Timely and dependable facts and figures from every | department, obtained thru the application of sound methods of cost accounting, give exact costs and over- | head, and establish the basis of fair profit. They reveal | inefficiency, weakness and waste. Knowledge, and the | | | bugaboo of competition disappears. __ ERNST & ERNST Rapids AUDITS — SYSTEMS Detroit 304 Nat’! City cas cack Bank Bldg. TAX SERVICE Bldg. OFFICES IN 23 OTHER CITIES STRAIGHT LINE METHODS Fenton Davis & Bovle MICHIGAN TRUST BUILDING Chicago GRAND RAPIDS i i { Main 656 First National Bank Bldg. telephones eo > 0% with Safety Our Preferred Stock May Be Purchased at $95 Per Share and Dividend Ask any of our employees for information. Consumers Power Company,,. Detroit Congress Building Pride in Company Reputation Our Company has never sought to stand in a false light. it has stood on its own foundation. it has never misrepresented its position. The Company abhors deception or sharp tactics. It desires to do right and to be square. Good faith Is needed in business. It is the very foundation of credit and under- lying credit is insurance. We write insurance on all kinds of Mercantile Stocks and Buildings, on a 30% Dividend basis. One of the Oldest and Strongest Companies in Michigan. Michigan Shoe Dealers Mutual Fire Insurance Company Main Office: FREMONT, MICHIGAN ALBERT MURRAY Pres. GEORGE BODE, Sec’y-Treas. The Finnish Mutual Fire Insurance Co. ORGANIZED 1889 This Company has returned 50” Dividends For 26 Years Good Mercantile, Dwelling, Hotel and Garage Risks Written BRISTOL INSURANCE AGENCY General Agents for Lower Peninsula FREMONT, MICH. Fourth National Bank Grand Rapids, Mich. United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Pald on Savings Deposits Compounded Semi-Annually 3% Per Cent Ifitérest Pald on Certificates of Deposit Left One Year Capital Stock and Surplus $600,000 WM. H. ANDERSON, President {ILAVANT Z. CAUKIN, Vice President J. CLINTON BISHOP, Cashier HARRY C. LUNDBERG, Ass’t Cashier ALVA T. EDISON, Ass’t Cashier Preferred Risks! Small Losses! Efficient Management! enables us to declare a 30% Dividend For Year 1921 100% Protection and 30% Dividend, both for same money you are paying to a stock company for a policy that may be haggled over in case of loss. Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Sec’y Bristol Insurance Agency “The Agency of Personal Service”’ Inspectors and State Agents for Mutual Companies When you want insurance you want the best, then place your Insurance with The Michigan Shoe Dealers Mutual Fire Insurance Co. and The Central Manufacturers’ Mutual Insurance Co. The only companies which have allowed 30% DIVIDENDS for many years. ‘ A. T. MONSON, H. G. BUNDY, D. J. SUTHERLAND, A. M. NUTTING. FREMONT. MICHIGAN Cc. N. BRISTOL, 16 MICHIGAN TRADESMAN Your Boy May Never Come Back To You. Written for the Tradesman. One of the best mothers I know failed in a crisis of her son’s life, and I am not sure she ever will re- cover what she lost there. The emer- gency comes to nearly all mothers of sons sooner or later, and upon the way in which they meet it depend to a great extent the relations between mother and son for all time thereafter. This boy—a very fine boy he is, too —brought home with him for a visit last summer the young woman with whom he thought he was desperately and finally in love’ He was, as is usually the case, very proud of her; in his eyes she eclipsed all the rest of the world, and he expected of course, that his parents and sisters would see her as he did. But they didn’t. The fact is that all who saw her recognized immediately that she was not the girl for him; not at all the girl he thought she was. We watched her behavior with a grow- ing dismay, and hoped that somehow he would be disillusioned before it was too late. Nevertheless, most of us did our best to make her welcome and to find in her the qualities that the boy saw. His mother, however, ‘was just plain jealous. The girl’s character had little to do with her attitude. Her boy, idol of her eyes and companion of almost every waking hour since his birth, had found somebody to take her place in his devotion, and she could not bear it. She did little to conceal her feeling, and the rest of the family took their cue from her. Son could not understand. Never before had his mother failed him. From his earliest babyhood she had shared his interests; had eagerly taken her place beside him in every new enthusiasm. His father was cool- ly civil, but he never had played any great part in his son’s life. It was his mother’s defection that the boy felt. After a few days of ill-concealed coolness, and a miserable time all around, the girl returned to her home and the young man went with her. A fortnight later he sent word home that he had got employment in the city where she lived, and he did not return all summer, but went from the job to his final year in college. He is at home this summer. Some time during the winter he and the girl discovered that they were not in- tended for each other, and the en- gagement was broken off. His mother realizes now that she made a terrible mistake in her attitude, but it is too late to restore the old relationship. Something is gone that never will re- turn. The boy feels that his mother failed him at a critical time in his life. “T suppose it would have seemed very hard to me if mother had told me she didn’t think Harriet was the right girl for me; but I think I would have stood for that, and maybe she could have made me see it, too,” he said to me. “But what broke me all up was to come home full of pride to show off the girl I had chosen, and have the whole family treat me like some kind of a burglar, and her like an interloper. Mother, most of all, just acted as if I had no right to care seriously about any girl. You bet it will be one while before I will try that again. I can’t imagine the girl I would submit to such a humiliation. Next time—.” I do not know how we can save from making the wrong choice of wives. But I do know that there is no time in a boy’s life when he needs his mother’s friendship and more than when his _ heart is glowing with what he imagines to be his first real love. Then is the time for her to steel her heart to every selfish thought, put on her wisest thinking cap, and prepare to be to her boy all that she ever has been. Never will he need her more. The wise mother will take the girl in and give her every chance to show, right in the family circle, what sort of a person she is. There is no better way to disclose to a boy the real character of his sweetheart than against the background of his own family. Her reaction to the things and people who have made up his life will show her to him in a new and revealing light. Oh, mother, the finest thing that can happen to your boy is to find or our boys counsel even stumble upon the right girl to The finest thing that can happen to you is to have him bring home such a girl to be your daughter. 3ut whether she is right or wrong, you must not flinch. You cannot be selfish now. Above all, you must not alienate him, for he may never come back to you. Prudence Bradish. ——__+-~.____ The Better Business Bureau of Oakland, Cal. runs a shopping service to give merchants of the city a per- sonal, unbiased woman’s constructive Two shoppers go from store to store and shop. One of them is the type of a wealthy young debutante, hard to please, but with plenty of money. The other represents the working girl class. They hand in a report which is sent confidentially to the man- ager of the store which has been vis- ited. The names of the salespeople be his wife. criticism of the store service. who are criticized are never given, but suggestions for improvement arc offered. Dollar Day Opportunities. Dollar Day has changed from its original character into a general sales day, retaining some of the old char- acteristics. Advertisements still show the dollar mark in various degree and there are still dollar bargains. Dollar day is not-essentially a profit-making day. It is a time of missionary work. The better the dollar day values, the more powerful the trade magnet. The first thing to do in staging a dollar day is to get all reputable mer- chants to pull togteher. Not in a general way, but in a plain agree- ment set down in black and white. Have a distinct understanding as to price limits, values and advertising. Financing can be arranged for by providing for totaling all general ex- pense, that is, expense incurred for the benefit of all participating. This sum should be paid into the committee’s hands by pro-rating it among partici- pants according to the business done on dollar day. If cash is needed be- fore sales are figured up, a subscrip- tion should be taken, each contribu- tion to be repaid from the fund later. Advertising should come out on Saturday morning with the sale to July 20, 1921 take place on Wednesday. It should be kept a secret until the moment of announcement in order that sales may not drop off too long beforehand in anticipation. From Saturday to Wed- nesday gives time for publicity but does not interfere with the usual Sat- urday trade. Arrangements for reduced fares for out-of-town customers should be made if possible with transportation com- panies. Where this is not feasible a refund or part of the fare can be given upon presentation of one of the postcards sent out or of clipped ad- vertisements from out-of-town papers. The advertisement should state facts plainly, without exaggerating qualities, quantities, or values. All advertising must be submitted to the committee. 2-2 Competent Instruction. “T am glad indeed that you find my sermons instructive, Mrs. Goodley,” the young minister declared with deep appreciation. “Indeed I do, sir,” the old lady re- peated enthusiastically. “Why, we never really knew what sin was in this place until you came among us, Si’ baking and for use in coffee. Chicago Log CS) CO\ ear BS Ba oh ee y —— * Put ona HEBE Show HERE is no better salesman for Hrsr than a show window attractively decorated with cans of this wonderful, economical and nutritious food product. Trim your window with Hess. HEBE —— a distinctive product for distinctive uses — without a competitor Sell Hese for just what it is and as it is labeled —‘“a com- pound of evaporated skimmed milk and vegetable fat.” Recom- mend it as an economical liquid ingredient for cooking and Hese gives you a new profit without cutting into the sales of any other article in your store. tised product with a rapidly increasing demand. For attract- ive window and wall hangers, counter cards, leaflets, etc., ad- dress 3938 Consumers Bldg., Chicago. THE HEBE COMPANY It is a nationally adver- Seattle July 20, 1921 MICHIGAN TRADESMAN 1 SSUIVUUUUUUUUEUTEUUUUEUEU EAE ~~ rt fas Never Failed Tests without number have proved that RED CROWN The High Grade Gasoline Gives greater mileage than its rivals. Red Crown has a full measure of power in every drop; it is a true effi- ciency motor fuel; starts easily— picks up quickly. ‘To insure oper- ating economy, adopt Red Crown as your standard fuel, stick to it and you will get the utmost of service from your engine. Red Crown is uniform in quality and it may be bought everywhere. STANDARD OIL COMPANY (INDIANA) CHICAGO U.S. A. Sa ININNUNNNNQNQNNQQNU400000000000000000000000000000000000000000QUOGOOOOOOUOOOOOOOOUOOUOOUOUUOOOUOOOEOOOOOOAUGOOQOOQOOGONOOOOOOOOOOOOOOOOOOGOOOOOUOOUOOO UE AEAUAEOEEUOEAOUEA é 18 MICHIGAN TRADESMAN July 20, 1921 OSA ye WV CLL c FA = ) V¥yyy (QQ EE \( = mg rs MY Ve A ( 7 i DRY GOODS, CY GOODS “” NOTIONS. ay, >I} ‘ ener tC CGE yy [pe ity, (tn ay P23 “ti Z" SPS ihe Si VA | : t oe i FD, a “— = A 7, = = Michigan Retail Dry Goods Association. President—J. W. Knapp, Lansing. First Vice-President—J. C. Toeller. Battle Creek. Second Vice-President—J. B. Sperry, Port Huron. Secretary - Treasurer— W. O. Jones, Kalamazoo. Problems of Costs Absorb Retailer. Several weeks ago it was pointed out in these columns that silk manu- facturers in Paterson who had never given much thought to the problem of costs were making an extensive study of this phase of their business with a view to getting manufacturing costs down to a minimum, so that prices on the fabrics might be made attractive. Department store owners are just now going through the same because the all-important and dominating question in retail selling circles is. How can we price goods so as to bring the consumer to the counters? Obviously, the great difficulty lies in the numerous complexities that have risen as the result of the transi- tion from war methods to peace methods. It has not been merely a simple proposition of bringing a store back into a peace-time groove, for the condition which prevailed during the days before the war came do not exist now, and the methods in vogue then are not applicable now. process, During the war department stores and the larger specialty shops were conducted on a rather free basis, which is to say, that competition was so limited and consumers were so eager to buy at almost any price that the cost question did not require much consideration. All this has been changed; merchandising men cannot follow the line of least resistance as in the times of war; they must blast their way through to the confidence of the consumer, who is short of money in the first instance and in- clined to be rather suspicious because of the past performances of some es- tablishments with reference to unduly high prices. The consumer has been told fre- quently in the past that the retailer has “been holding on by his teeth;” that he was determined to extract the last penny of profit, and that declines in the prices in the wholesale markets have not found their way into retail channels. Whether this has been true or not is, of course, another question; but the fact remains that the shopper is suspicious and that she no longer takes things for granted; she wants to be shown beyond peradventure of a doubt that she is getting the best merchandise at the lowest possible prices. Then again, the purchasing power of the consumer has been reduced. Wages have been cut and many have been thrown out of work, and the aristocratic silk shirt has given way to the cheaper cotton shirt; cotton frocks are wanted instead of silk dresses, as a result of the diminished spending power of the buyer. Every shopper, and this means those of moderate means as well as those in the poorer classes, when venturing forth on a shopping expedition says to her- self: “In what store will my dollar do the most work?” It is therefore, plain that the mer- chandising men must consider the two salient features of the shopper’s posi- tion in offering his goods, namely, lack of confidence and reduced buying power. Competent observers in the retail field who have given the sub- ject much thought lately have reached the conclusion that only by arriving at the lowest basis of cost can an es- tablishment catering to the ultimate consumer hope to price goods so at- tractively that the former will be un- able to keep away. It is held that for the time being profits must be put aside, which does not mean that profits must be elim- inated, for no store can run along such lines and exist. It means, according to many department store managers, that stores must operate on a narrow margin of profit, and that in order to do business on a small profit the vol- ume must be large, and that to in- crease the volume crowds must be brought in the store through the at- traction offered by low prices. Carying this thought further, mer- chandising men say that small profit means small costs. Small costs mean a thorough study, first of all, of exist- ing conditions in the retail field, sec- ondly, economy of operation, and finally, ability to give the most for the least. Obviously, familiarity with actual conditions will help the store manager to introduce methods which will make for the reduction of over- head costs, and must necessarily lead to the offering of merchandise of substantial quality at prices that will soon break up the suspicion that has been acquired by the consumer. The problem is much more lifficult than it appears on the surface. The big stores in this city, have been oc- cupied with it for many moths. It is more than likely that the results will be more apparent this fall than they have been in the spring, and when the cold weather sets in the retail inter- ests of this city will probably have reached a point where they will be able to meet the consumer on his own ground. —_2-2->——__ Mabel Hawkins Blazes New Trail In South Bend. South Bend, Ind., July 19—Mabel Hawkins, a retail merchant of this city, never has any difficulty in getting the crowds to come and look at her lingerie. GET Athletic Underwear The niftiest suit you ever saw in fancy crepe patterns Topkis $8.50 per dozen ON THE FLOOR The “‘hit’’ of the year. Big sales for two months yet. Daniel T, Patton G Company GRAND RAPIDS 59-63 Market Ave. North The Men’s Furnishing Goods House of Michigan 7, \ “LLM ALMA DMM hh ddh hhh dd dh ddbdddddhbhddbdbbbsdhdidhsdittdddsdbbshsdbddde WELLL itkaakalauaaaddlllillllissiisiblidllllddlddddlldllll WLLL dddddidllllillllllldllilisddidishiiiidhidiididddddididdidididhdbdddddddddddd. It pays to sell WELL ADVERTISED lines of UNDERWEAR. We can make deliveries on lines such as:— B. V. D. Navicloth Setsnug Lawrence Fitrite Cumfy Cut Write for prices and samples. Quality Merchandise — Right Prices— Prompt Service | PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. Ui dadlisididdidilildlldddlidlillillddiidiihhihih Safety of Principal and Interest Ease of Collection of each when due These are the essentials of a proper investment Regent Theatre FIRST MORTGAGE SERIAL 7% GOLD BONDS cover these requirements Nothing will buy you more real comfort these hot days than an electric fan. We have a complete stock at right prices. We have a complete stock of fix- tures on display. Estimates furnished free. Ackerman Electric Co. Citizens 4294 549 PINE AVENUE A Circular on request with some interesting in- formation as to the progress of this Theatre. INTERSTATE SECURITIES CORPORATION 431 KELSEY BUILDING GRAND RAPIDS, MICH. We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misess and Children, especially adapted to the general store trade. Trial order solicited. We are making a special offer on Agricultural Hydrated Lime in less than car lots. A. B. KNOWLSON CoO. Grand Rapids Michigan CORL-KNOTT COMPANY, Corner Commerce Ave. and Island 8t. Grand Rapids, Mich. Ripe sed go cmohan yer weresCateons July 20, 1921 Why? Because she specializes exclusively in lingerie and because she stages fashionable style shows with living models, music and dancing, and ad- mits gentlemen as well as ladies to the exhibits. “The idea was entirely my own,” says Miss Hawkins, “to give a lingerie revue with nothing but lingerie shown. I have put on one each year for the last two years, and this year I expect to change my plans a bit by charging admission, since the former shows have been so successful in drawing crowds and producing sales. “The show will be sponsored by the society women of South Bend, who will occupy the boxes, and men, as well as women, will be invited. “T have been giving these shows in the tapestry room of the Oliver Hotel, which affords a_ beautiful setting. Using three models, the exhibition continues from 2 to 6 p. m., no gar- ment appearing twice, so that in all about 8,000 worth of lingerie is ex- hibited daily. “Yes, men will buy a great deal of lingerie if you give them the oppor- tunity to do so without embarrass- ment, although they are a little shy about doing it in shops or department stores where they are likely to be- come a center of interest in doing it. But my shop is in suite 505 of the J. M. S. building, and I found out quickly that if you give the men a chance to enter a shop such as this where they are not subject to the public gaze, it is not at all difficult to relieve them of their embarrassment. And so for quite some time I have been catering strongly to a men’s trade with splen- did results. : : “This gave me the idea which I have worked out of admitting men to the fashion shows also between the hours of 4 and 6 in the afternoon. “My invitations go out on hand- sketched notepaper, of course, to a selected list of prospects. It would never do to make these affairs com- pletely public institutions. No lingerie is sold during the exhibition, and to give the models a rest and make the affairs more attractive I have a three- piece orchestra to play during inter- missions, and very often introduce a clever ballet dancer between numbers. “Women do not realize as much as they should how much men are in- terested in pretty lingerie. If they did there would be fewer divorces and a smaller number of ‘affinities,’ and in view of this, I feel that my policy in this respect is truly for the good of society.” —_—_—_+~-.—___ Sale of Knitted Outergarments Only Just Started. The public in 1920 bought knitted underwear to the extent of $287,000,- 000. This represents the production of approximately 108,000,000 pieces knitted by 58,000 employes in 1176 factories. If knitted outer apparel were given a proper merchandising push, an average turnover of four times a year might be expected in place of last year’s turnover which was only one and one-half. Advertising plays an important part. Window displays do much to stimulate demand. Sales persons should be informed as to just how knitted outerwear should be taken care of and they should be instructed to pass this information on with every sale. The buyer should insist in plac- ing his orders that knitted outerwear should be made carefully with due re- gard to execution of details. Seams, especially arm and shoulder seams, should be reinforced but not bulky. Silk sweaters made with narrow shoulders do not sag like thcse made with long shoulders. The buyer MICHIGAN TRADESMAN should purchase frequently and in small quantities. This puts him in a position to pick up the latest novelties and to be able to show his customers the latest styles. —__—~-e—____. To Clean a Panama Hat. Scrub with castile soap and warm water, using a nail brush. Then place the hat in the sun to dry. The cleaned hat will be a trifle stiff at first, but will soon grow supple. Some hats ac- quire this stiffness more than others. A little glycerine added to the wash- ing water will generally prevent this. A small quantity of ammonia water may also be added to assist in the cleaning process. It is well to rinse the hat a second time, adding the gly- cerine to the water used at this stage. Immerse the hat completely in this rinsing water, moving it about con- stantly to get rid of the dirty water. When the hat has been thoroughly rinsed, press out the excess water, using a Turkish bath towel for the purpose, and let it rest on the towel while drying in the sun. ——__+-.___ More than 3000 children were en- tertained at a theater party given by the Kilhan Company, of Cedar Rapids, Iowa, recently. The enter- tainment was for Killian’s Birthday Club, organized five years ago for the purpose of gaining the friendship of the children. All that was required was that the children be under 14, and call at the store for registration. During the week of registration and giving out of tickets, the Boy Pion- eers, an organization of school boys, gave interesting demonstrations in wood craft, and kept a camp fire burning. Names of the members of the club are filed, and indexed accord- ing to dates of birthdays. A few days before the birthday of a mem- ber, a post card is sent to him, with an invitation to call at the store. He is given an attractive, though inex- pensive gift. The Birthday Club is five years old, and its membership is close to the 5000 mark. Membership is restricted to children between 5 and 14. The project has proved most successful to the firm, and will be continued indefinitely. ———_~--—____ A Paterson store capitalized the curiosity of women and their interest in gossip to put over a big sale. Ad- vertisements announced that “the biggest gossip in the city” would be at the store at 2 o’clock on a given day; and patrons were urged to come to meet her. “Mother Gossip” was there, and whispered to each woman the tale of a 10 per cent. discount on each purchase of more than $1 valua- tion in a given department. Each day the department was different: The women who did not wait to speak to Mother Gossip did not get the ad- vantage of the discount. ——+---____ Knitted garments of the luxurious variety, dignified by the name of “sports wear” are bought chiefly by the upper classes who either indulge in sports or pretend to. The buyer of this line will do well to study the personal habits and likes and dislikes of this class. Motor apparel leads in sports wear because of its variety. 19 Two Stores For Sale At Bargain Prices In our capacity as receiver, acting under the United States Court, we herewith offer for sale two stores of the chain formerly conducted by the Universal Stores Corporation, located as follows: Groceries and Sales Feb. 1, Cassopolis—Inventory about $12,000. hardware. Fine stock and great possibilities. 1919, to Dec. 1, 1920, about $119,000. Adrian—Inventory about $12,000. Groceries, meats and hardware. Exceptional opportunity. Sales Feb. 1, 1919, to Dec. 1, 1920, about $147,000. These stocks will be sold at a big sacrifice immediately. Purchaser can step right into a going business. We have two sets of fine hardware fixtures for sale— one at Cassopolis and one at Adrian. These fixtures cost $1,600 apiece and can be purchased at one-half the cost of new. GRAND RAPIDS TRUST CO., Receiver, Grand Rapids, Mich. Maa lane ern a — ae or isy se eet: United Trucks Why you'will be interested: 1. We aim for quality not quantity. 2. Each truck is given individual attention to insure unin- terrupted use. 3. We build a size to fit your requirements. We build each body special to your specifications. 5. We have an outlet for second hand equipment which enables us to make you a maximum allowance. 6. We have a special time payment plan. 7. We would like to get acquainted and talk things over, even though you do not buy a UNITED. Write us a letter or call on the telephone. UNITED MOTORS COMPANY Grand Rapids, Michigan Bell Phone, M 770 Citz. Phone, 4472 20 MICHIGAN TRADESMAN July 20, 1921 Danger in Return To High Butter Prices. The bulls have dominated our but- ter market for the past two weeks. Current prices on the leading grades of fresh creamery have advanced since the close of June 6%c per pound. There have been three prominent factors back of this substantial re- covery from the sharp spring slump. Of first importance we would place the increase in domestic consumption caused by a heavy swing away from substitutes and back to butter after the spring break. Judging from re- ports of dealers this swing was not confined to the family trade, but ex- tended to the restaurants, hotel kitchens and bakeries, which are im- portant and large users of cheaper cooking butter when the price is rea- sonable, but which employ substi- tutes largely during periods of high prices. The second important factor in the price advance has been the cessation of important imports, for which the present 6c tariff is in a measure re- sponsible, although the improvement in the foreign exchange markets dur- ing the spring and the reviving Eng- lish demands have had considerable influence. With a present duty of 6 cents. on butter and possibilities of a further advance to eight or even ten cents many dealers have reached the conclusion that we will not attract heavy importations this year unless our market rises to a level well above that now prevailing. Last season from July 1 to the close of March we im- ported roughly 32,900,000 pounds of butter, and it is argued by some that the shutting off of this important quantity of butter in the face of the present large domestic demand would have marked influence. This prospec- tive large curtailment in total supplies compared to last year certainly makes the modest excess in present storage holdings seem insignificant. The third important factor in forc- ing the recent advance has been hot and unfavorable weather with a good many complaints of drought. Hot dry weather not only reduces milk flow but increases the demand for market milk and ice cream at the ex- pense of butter production. And it has had its effect. Butter production is now running lighter than at this time last year—probably somewhere around three per cent. lighter—and we are now accumulating stocks in the warehouses less rapidly than a year ago. On June 30 holdings in public warehouses of New York, Chi- cago, Boston and Philadelphia were 5,500,000 pounds heavier than last year. By July 11 the excess over a year ago had been reduced to 3,100,- 000 pounds. The July 1 excess over last year in storage holdings in the entire country was 11,224,000 pounds. Using the above figures for the four markets as an index this excess is to- day probably only about 6,000,000 pounds and if this rate of excess re- duction is continued we will have less butter in storage on August 1 than a year ago. Let us now briefly consider the other side of the argument. First, as to the use of substitutes. The in- dustrial outlook in this country is far from secure. It is believed by the party in power that the proposed tariff will increase industry and re- duce unemployment. There is pos- sibility that by discouraging exports it may not have its effect. Higher tariffs are likely to advance the level of food prices, at least temporarily, but if this advance comes in the face of industrial inactivity it may dis- courage consumption and_= start a strong movement back to cheaper substitutes. Even with a substantial duty on copra and vegetable oils for which the dairymen are now working we cannot escape competition from oleo; and the substitute manufacturers are planning a very extensive and in- tensive advertising campaign for their products. We are of the opinion that retail butter prices over 50c per pound will very materially increase sub stitute consumption and a swing back to substitutes might easily more than offset the cutting off of our imported butter supplies. In the three months of February, March and April alone, according to figures sent out by Na- tional Dairy Union, the shrinkage in substitute production in this country was over 40,000,000 pounds. If it can shrink that quantity in three months it is not unreasonable to assume that it can gain 32,000,000 pounds in an entire season under favorable price conditions. Second, as to imports. There is no certainty that they will be completely shut off. High duties help keep for- eign goods out, but these might be offset in a measure by lower money exchange rates, and recently foreign exchange has dropped quite sharply. ‘Further it is unwise to figure on the cutting off of imports without giving some consideration to the prospective reduction in our dairy exports. Last season from July 1 to March 31, while we were importing 32,900,000 pounds of butter, we were exporting 213,000,- 000 pounds of condensed milks. These exports contained roughly 17,040,000 pounds of butterfat or an equivalent of 21,300,000 pounds of butter. The last report of condensed milk exports before us is for May. Our exports for that month were but one-fifth of those of the preceding May. If this shrink- age is to continue we may lose an outlet the coming season for an equivalent of around 20,000,000 pounds of butter which js equal to about two- thirds of the shrink in our butter im- ports. Finally as to weather conditions. Certainly they have been unfavorable, and production, present and prospec- tive, has suffered severely. But rains have broken the drought over wide territories the past week and so much of the producing season lies ahead of us that there is still possibility of a heavy fall production. Definite figures are scarce but it was rather a sur- prise to many that the seventy-seven centralizing plants reporting to American Association of Creamery Butter Manufacturers for week end- ing July 2 showed a decrease com- pared to same week last year of only 2.9 per cent. We are not alarmists, and there are undoubtedly many features of the but- ter situation that warrant the pay- ment of higher prices than ruled earlier in the season, but there is sEND us orDERS FJ RIT,D SKEEDS WILL HAVE QUICK ATTENTION Pleasant St. and Railroads Both Phones 1217 Moseley Bx others, GRAND RAPIDS, MICH. MILLER MICHIGAN POTATO CQ. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan For Dependable Quality DEPEND ON Piowaty M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables Grand Rapids Distributor Blue Grass Butter Good Luck Oleomargarine Procter & Gamble Full Line of Soaps, Chips, Etc. Flake White and Crisco Southern Cotton .Oil Trading Co.’s Scoco and Snowdrift Oxford Brand Oranges KENT STORAGE CO. GRAND RAPIDS MICHIGAN July 20, 1921 danger in sharp, unreasoned, excited advances, which may eventually do more harm than good to producer, manufacturer and storer alike. The situation demands reasoned caution.— N. Y. Produce Review. —_—_ 2. ___ Inadequately Sterilized Products Ta- boo in Michigan. With the opening of the canning season this year the pure food bu- reau of the State Department of Ag- riculture is following a new policy. This is for a systematic and thorough inspection at the canning factories. In other years too much has been left to inspection of products when they reach the distributing places, that is, wholesale and retail stores. Canning factories quite generally are in hearty accord with the new policy, which the Federal Food and Drug Bureau and the pure food bureaus of many states have adopted. Reasons for the new policy in Michigan were furnished by the case of members of a prominent family at Grosse Pointe Farms, near Detroit, a year or two since being poisoned by olives packed by one of the largest canning factories in Cal- ifornia, and by inmates and attend- ants of a Grand Rapids hospital dying from eating canned spinach packed aiso by a. California company. [n- vestigation, says Commissioner Wood- worth, of the pure food bureau, re- vealed that the poisoned olives in the Grosse Pointe Farms case came from a single vat, and that no other olives packed by the company the Also that the poisoned spinnach in the Grand same season were tainted. Rapids case came from one kettle and that only the contents of this kettle were harmful. In both in- stances the heat, when sterilizing the two batches of products, had not been strong enough to kill the poisonous Those germs, Commissioner Woodworth explains, comes from the Serims. soil in certain sections of California, and to be killed the products must be thoroughly sterilized at a temperature not below a specified degree. The poisonous germs that in some cases affect California spinach, Commission- er Woodworth adds, are also found in some Michigan soils. Presumably be- cause soils in Michigan freeze in win- ter, but California soils do not, the Michigan soil’s death dealing germ is so weak that, in laboratory tests, it will not kill guinea-pigs. However, it has been shown by tests that the Michigan cultures can be developed so to be as virile as those in California soils. The certain guard against poison in all cases of these germs, is thorough sterilization, and that is what the Michigan bureau, through system- atic inspection at the canneries, is go- ‘ng to do. In California and other states the sterilization must be as thorough as in Michigan, and if not the inadequately sterilized products in these states will not be permitted to be sold in Michigan. —_—__@ 2. —___— The Pie of Commerce. As a man grows older he becomes suspicious of pie, attributes to it the origin of many indigestions and dis- comforts and views it with displeasure. It is usually the combination of crust and content that causes the trouble. We have never yet seen an innocent MICHIGAN TRADESMAN at pie crust, and now we are wondering just how guilty the pie substance has been. This thought follows the news that a standard filler for professional American pie makers has been adopt- ed by the National Association of Master Pie Bakers. “No more sub- stitutes. Eggs must be eggs and sugar sugar. Peaches must resemble more closely the original product,” says the chairman of our piemen. Aha! the secret is out. The filler has been tampered with. With a guilty crust and an untrue filler no wonder the consumer of 180,000 pies a day in the public eating places of three cities alone have been driven to pepsin and other medicaments! A guilty pie, un- faithful within and without, is indeed an abomination. The true love of the people has been flouted—at dinner, at lunch—yea, even at breakfast, by false pies. —_» ~~. Adopts Definition of Transient Mer- chant. St. Joseph, Mo., July 19—On ac- count of the fact that the phrase “transient merchant,’ which applied in former local legislation to fly-by- night concerns which invade the city and take away a considerable amount of business from the local stores was entirely too vague, a new ordinance has been passed by the City Council defining a transient merchant as Any person, firm or corporation who sells or offers for sale merchan- dise or wares at retail direct to the consumer, either by sample, catalogue or delivery either at the time of sale or in the future, from a location eith- er in a hotel, rooming house, resi- dence or store room, any person, firm or corporation who sells or of- fers for sale goods, wares or mer- chandise by house-to-house canvass from sample or through any other medium of taking orders. Moreover, the City Council has or- dained that whenever a transient mer- chant registers at any hotel or room- ing house in the city the ferson or firm conducting the hotel must re- port the name and location of the merchant in order that the latter may not evade the license prescribed in such cases. > Advertising On Wrapring Paper. Buffalo, N. Y., July 19—A special wrapping paper is one of the adver- tising stunts of the Flint & Kent de- partment store of this city for its in- fants’ wear department. Printed in the center of each sheet in blue is a stork bearing a card upon which is printed this verse: I’m just a little wrapper, The best that can be seen, To cover up the baby’s clothes And keep them looking clean. For of whom in this wide, wide world Should we most careful be— If not the little baby Who depends on you and me. On the lower end of the wrapper is a picture of a tiny baby lying in a blanket attached to'a baby scale. Tin toys are pictured around the border, but on no place upon the wrapper appears the name of the store—Flint & Kent. COLEMAN (rand) Terpeneless LEMON and Pure High Grade VANILLA EXTRACTS Made only by FOOTE & JENKS Jackson, Mich. ELS Tidal) aes rand sn Mich. Oy Blanks for Presenting LOSS AND DAMAGE or OVERCHARGE CLAIMS, and other Transportation Blanks. BARLOW BROS. Grand Rapids, Mich. 100 Per Cent PLUS SERVICE ALL KINDS, SIZES, COLORS, AND GRADES. ASK FOR SAMPLES AND Prices. THE MCCASKEY REGISTER Co.. ALLIANCE, OHIO alesbooke “Business without confidence is like a tree with- out sap.” The life blood of business is confidence—mutual confidence on the part of both buyer and seller. The seller operates his affairs on the knowledge and belief that the buyer will take his merchandise as agreed and pay for it as agreed. The buyer conducts his business on the assuar- ance that the seller will deliver when agreed and ship the proper quality. Friend Buyer, you are sure of getting proper quality, you are sure of getting the quality repre- sented, when buying from JUDSON GROCER CO. Wholesale Distributor GRAND RAPIDS MICHIGAN MICHIGAN TRADESMAN July 20, 1921 el — — — = oy e We r a ai 7" = : ray =a Cs i Michigan Retall Hardware Association. President—Norman G. Popp, Saginaw. Vice-President—Chas. J. Sturmer, Port Huron. — ae J. Scott, Marine y. Treasurer—William Moore, Detroit. Hardware Store Should Cater To Women Customers. Written for the Tradesman. There is still a certain tendency on the part of some hardware dealers to regard their business as one which caters exclusively to men. That tend- ency dates back to the time when the hardware store was a dirty, dingy in- stitution, before the age of modern show windows and modern store fix- tures, when its very aspect was, as a rule repellant to women. That age has, however, passed away. The hardware store of to-day is as bright as any other store, and brighter than most. And women are among the most valued customers of the shrewd, wide-awake hardware dealer. There may have been a time when men did all the buying for the house- hold, even of kitchen utensils. But now the woman has the deciding voice, not merely in the purchase of articles in which she is essentially interested, but in a great many purchases that, not so long ago, she left unquestion- ingly to the discretion of her lord and master. In fact, there are a good many town and city homes where the wife handles the purse, determines the buying, and has practically the final say in all such matters. Hence, it is worth while to cater to feminine trade; and the wide-awake hardware dealer is rapidly improving his knowledge of how to do it. The first step toward interesting the women folks is to brighten up the store. No woman likes to buy in a dirty or unattractive store. But now- adays the old-fashioned, unattractive, dingy hardware store is, even in the most backward communities, prac- tically a thing of the past; and the problem is, not to make the store bright and outwardly attractive, but to provide that consistent cleanness and brightness that appeals to the woman customer. What the merchant nowadays re- quires is, not to put in bigger windows and more modern and expensive fix- tures, but to pay close attention to the lesser details. These count for a great deal more with women than they do with men. The dusty stove, the specks of rust on the pan that should be bright and new, the unnecessarily dirty shirt the salesman wears, these things are noticed by women, and help to subconsciously repel or an- tagonize them. To a man they may seem small matters; but they exert a, perhaps unconscious, but none the less important influence on the woman customer. A great deal depends on the mer- chant’s attitude toward feminine trade. Some merchants still regard it as a mere incident. If the women come and buy, all right. If they don’t, no special efforts out of the ordinary are put forth to interest them. The mer- chant goes ahead, advertises the goods he wants to sell in the way he has always advertised them, and trusts to luck in so far as his share of the feminine trade is concerned. Now, a difficulty in this connection is that the sort of advertising that appeals to men does not always ap- peal to women. Moreover, the aver- age hardware dealer, while he knows pretty well what will appeal to men, has never got the woman’s viewpoint on such things. It is worth remem- bering that certain lines—such as kitchen utensils—are bought almost entirely by women. Women, too, are an important buying factor in con- nection with stoves, electrical goods, washing machines, paints, floor finish- es, and the like. So it is worth while to put forth some effort to interest them particularly. Get the women interested, and they will interest the men. A few points are worth remember- ing in appealing through your news- paper advertising, window displays and circular letters to feminine trade. First, the price appeal is important. Women are, as a rule, bargain hunt- ers. This does not necessarily entail price cutting in order to appeal to them; but they want to know the price, almost invariably. So, as a rule, it is desirable to advertise specific prices, or at least a specific range of price. Dry goods adver- tisers, who cater almost wholly to women, realize this. The fact that their advertising is fairly studded with price quotations, points its own for the hardware dealer ap- pealing to the feminine trade. lesson Then, back up your price quotations with brief descriptions of the most popular-priced articles. In adver- tising to reach women, pick out the goods that are in common use in the home. Select a few real bargains as “leaders” and feature these promin- ently. That will bring customers to your store; and good salesmanship can do the rest. The good salesman can in a large number of cases sell a better article than the one featured for a price that leaves the store a fairer profit. One instance I remember some years ago, before prices really started to climb. The hardware advertiser featured a double chopping knife at 19 cents. It was, in those days, a 25-cent article, regularly. But on the counter, close to the chopping knife disolay, was staged a demonstra- tion of food choppers, at prices rang- ing from $1.50 up. Every woman who looked at a chopping knife was shown the food chopper, shown how it worked, and usually lingered to see it demonstrated. The result was that by tactful efforts, a lot of food chop- pers were sold to women who came to buy the bargain chopping knife. This illustrates the method by which a “leader” can be used to in- terest a bargain-hunting customer in an article of real value. It can be applied to numerous other articles. Feature the leader in your advertising, but sell the better article wherever possible. In catering to women customers, demonstrations are always helpful. Thus, you can demonstrate washing machines, or your new model kitchen 139-141 Monroe St Roth Phono. GRAND RAPIDS,, MICH. Detective Service We furnish efficient operatives and are equipped at any time to undertake any kind of criminal or industrial investigations. All work intrusted to us is personally super- vised by Mr. Halloran. HALLORAN’S NATIONAL DETECTIVE AGENCY 506-7 Grand Rapids Savings Bank Bldg. Grand Rapids, Mich. Foster, Stevens & Co. Wholesale Hardware ot 157-159 Monroe Ave. _ :: Grand Rapids, Mich. 151 to 161 Louis N. W. Sadderly Hardware, Blankets, GRAND RAPIDS, Brown & Sehler Co. ‘‘Home of Sunbeam Goods’’ Manufacturers of HARNESS, HORSE COLLARS Jobbers in Robes, Sheep-Lined and Blanket-Lined Coats, Sweaters, Shirts, Socks, Farm Machinery and Garden Tools, Automobile Tires and Tubes, and a Full Line of Automobile Accessories. Summer Goods, Mackinaws, MICHIGAN Michigan Hardware Co. Exclusively Wholesale Grand Rapids, Mich. July 20, 1921 range, or some similar labor saving device. Numerous ingenious stunts are used to interest women in demon- strations, and through them in the goods. Thus, one hardware dealer his store, with counter space and a share of window display, to a Wo- men’s Institute for a cooking sale. He supplemented this by providing a demonstration of a range in making fresh biscuits, and a coffee percolator for making coffee. The women in charge of the cooking sale provided the raw materials, biscuits were sold at a fair price and the proceeds to the women’s institute, etc. Another stunt in connection with demonstrations for women is to send out formal invitations, printed on good paper, to a selected list of prospects and others whose word-of-mouth ad- vertising may be of value. offered In advertising labor saving devices, remember the viewpoint. She is not so much interested in the component parts of the article, its strength, durability or ease of opera- tion, as in the actual results it will produce for her. So feature the fact that the electric washing takes the blue out of Monday, that the new kitchen range makes cooking a delight instead of a chore, that the electric iron does away with hot stove midsummer, and_ so Visualize for yourself what the woman’s machine in sweltering forth. article you are advertising will mean to your own wife; and then tell the women of your town about it in plain, simple words. vertising if you want to appeal to and interest women customers. That is excellent ad- A great thing is to let women know what you have in stock that is of in- terest to them. A catalog with prices, or even a list of articles, might be pre- pared for distribution. Then, feature cheaper kind on easily accessible and plain- ly priced, after the fashion of the ten cent These bargain tables will bring women to your store, although they will buy a good many other articles as well. Victor Lauriston. —_—__> <-> Toys Invading Hardware Field. Western hardware retailers, it came your small wares of the tables, stores. out at a recent meeting of Wisconsin men in Milwaukee, are inclined to handle toys as features rather than a side line. Western manufacturers have started a campaign with jobbers and hardware men to put toy depart- ments into hardware stores on 4 greater scale than ever before. The strongest demand in years for Ameri- toys, with the exception of dolls, is predicted. —_—__~. A “Keep-fit”? week conducted by the exponents of physical education in Seattle, Washington, to emphasize the importance of all persons getting can made the proper amount of exercise was utilized by the merchants of adver- tising. Retailers of sporting goods and shoe stores were especially able to interest passersby through their window displays. ——__.- About the time you see something interesting out of a car window, the train runs past two miles of box cars on a siding, went MICHIGAN TRADESMAN 23 Life, Death and Taxation. Detroit, July 19—The two surest things on earth, as doubtless you know, are death and taxes. On the first of these ills (if ills they are), poets frequently dilate, it being evi- dently regarded by them as the more poetical theme of the two. Yes, poets I notice, have nothing to do with tax- es—that is, as a theme. - They let it alone. But neither taxes nor death, though lets them alone. No mortal, whether he be a poet or not, or rich or poor, or young or old, can escape taxes; he may escape death for many years, but he never can elude the clutch of taxes, which is really surer (and perhaps more necessary) than death. “The moment we begin to live that moment we begin to” (let me change the line’s end somewhat) be taxed. Infants and children hap- pily do not realize the tax infliction which they nevertheless indirectly bear. But taxes are absolutely necessary, especially when men engage in wars; therefore we ought not to regard taxa- tion as an evil, nor death either, for death, as theologians and _ scientists will both agree, is also absolutely necessary. Let us then all be—or try to be—happy. One does not have to be a soci- ologist to see that it always did and always will take money to, tun governments—all kinds of govern- ments that ever were or ever will be conceived. Hence the need for taxation, to which all must submit who wish to live on earth. True, there is no necessity for any of us to live, but (and here’s my point) while we do live there is a necessity to be taxed. I do not mean that taxation is more important than life. I merely mean that in this world life and taxes are inseparable and that we cannot live without being taxed. Neither can we be taxed without we live. Of course, the dead—their estates, that is to say—may be highly taxed, as, indeed, is the case, note the inherit- ance tax imposed in this and other countries; also the tombs in which the dead rest may, as has been suggested, be taxed: but it is the living who pay these taxes. Those who fortunately (or should I say unfortunately?) are dead escape such taxation. I might also say, in this connection, that we cannot live without dying. This at first seems a little paradoxical, yet it is a stern, Hard fact. But what is death? Only transition, as a poet very nicely puts it. This idea of the poet, which is that entertained by most theologians, is epee ions ee comfort- ing to all those who dread the thought of annihilation. No sociologist or scientist can object to the idea. If, however, transition means going in- to a spirit world to be called thence whenever it suits a money- -making medium or an overcurious, morbid- minded living mortal to “commune” with us, then I would find transition highly objectionable. I would infinite- ly prefer annihiliation. But the poet's idea of transition, I am glad to think, does not mean fit- ting, like a dumb, uneasy ghost, around this little globe and respond- ing, willy-nilly, to the beck and call of vulgar male and female charlatans Such a fate would be appalling. To us who are not poets nor theol- ogians nor scientists, nor sociologists, who do not belong to these higher callings and professions, the prospect of a future life free from taxation and from death is very alluring. Let us lesser mortals then, who probably find taxes harder to bear than the thought of death, look forward unapprehen- sively to a future (surely it will be a blissful one) beyond the grave. Clifford Phillips. ee The first dealer to advertise and display the seasonable goods is the first to sell them, and gets the best of the continued trade. IF YOU BUY an Electric Coffee Mill without investigating this one you will do yourself an injustice. It has taken 14 years to make Holwick Electric Coffee Mills and Meat Choppers what they are today. Tangible evidence of those 14 years is apparent in the design and finish of the new models just out this season. Send for catalog of mills for every requirement. Single and double mills on ball bearing, double automatic nail release, steel burrs, etc. Write me today for prices and liberal selling plan | j SALESMAN WANTED. B. C. Holwick, Canton, Ohio, Dept. F Sand Lime Brick | | Signs of the Times Nothing as Durabie Ar Electric Signs Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Progressive merchants and manufac- turers now realize the value of Electrie Advertising. We furnish you with sketches, prices Weather Proof Warm in Winter and operating cost for the asking. Coo! in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-J ansing Brick Co., Rives Junction THE POWER CO. Bell M 797 Citizens 4261 HOT WEATHER CANDY We have a large line made especially for the hot summer months. Also everything needed for the resort trade including LOWNEY’S CHOCOLATES 5c and 10c bars. SODA FOUNTAIN SUPPLIES Putnam Factory, National Candy Co., Inc., Grand Rapids RAMONA THEATRE This week Ralph Dunbar presents The Dunbar Opera Co. in the beautiful new operetta in two acts entitled “THE ROSE MAID” Book by Harry B. Smith and Raymond Peck. Lyrics by Robert B. Smith. The melodies inspire. A super-production in point of art and picturesqueness, An entertainment for the most critical. Afternoons— Vaudeville, Pictures. 24 MICHIGAN TRADESMAN July 20, 1921 % — mest} eae ‘CS 4 & of EN «a4 = ; _ TIED. | - 2FHE COMMERCIAL TRAVELER: - =— x . i 23 as = = 3 ZZ q/ J SS ' Z By hs (, == —., a Gee Rigi ig eas Do Salesmen Call On Retailers Too Often? How often should a wholesale gro- cery salesman call on a retailer? This question is put up to every sales man- ager in a bulletin issued by Dr. C. S. director of the Bureau of for the Southern Whole- sale Association. Dr. Dun- can does not attempt to decide the matter, but lays down some of the problems involved in a study of them by the sales manager. He recently sent out a questionnaire on the sub- Duncan, Research Grocers’ ject and got 189 replies. According to Dr. Duncan “the fre- quency of calls will be determined by numerous things. Some of the main factors are: (a) whether city or coun- try trade, (b) the general density of the market, (c) the kind of goods handled, (d) the keenness of compe- tition. The importance of these ele- ments will vary under carying con- dition. Efficiency in salesmanship is measured by sales volume and sales cost.” He summarizes the number of calls made by the salesmen on their trade, in the city trade, 44 job- bers reported 3/, threc times a week; 91, twice a week; 96, weekly; 2, every two weeks; in the country trade 7 reported calls twice a week; 176, weekly; 93, Dr. as follows: daily calls; jobbers every two weeks; 4, monthly. Duncan said: “Tt will be seen from these figures that the number of calls on customers from one every day to one every two weeks. Country calls varied from twice each week to once each month. Between these limits there are differences in practice, but the city calls appear to twice per week, and country trade shows a clear majority of weekly calls. “Now, retail grocers are reported to buy from 2 to 15 or more whole- the trom 4 different sources. that retail by city salesmen ranged center around once or salers. and on This means every grocer in the city should expect from 2 to 4 salesmen to come in every day, and ought not to be surprised i% 10 or more showed up. The country retailer should ex- pect from 2 to 4 salesmen each week, and need not be surprised to see one every day. “Problems involved: There are some problems involved in the above facts that should engage the atten- tion of every salesmanager. Let him ask himself the following questions and attempt to answer them: “TI, Am I overdoing sales service to the retailer? He may desire more time to sell goods. How often, any- way, do my salesmen find that his average to buy- stocks are not sold out? Have I tried to get the reaction of the re- tailer on this point? “2. Is my sales cost accumulating too rapidly due to unnecessary trav- eling expense? This question is to be answered only after a careful re- study of sales territory and_ sales routes in connection with question one. “3. Am I fighting my competitor on this sales service basis alone? If so, won't this inevitably lead to our Business done at prove to be as bad as both overdoing it? a loss may business lost. “4. In any case, do my salesmen make the most of this frequent per- sonal contact with the retailer? He may need to be taught how to sell. He may need some instruction in buying. The retailer might appre- ciate some caution against over-buy- ing. There are many ways in which jobbers’ could be helpful to their customers.” A Bonus Money Exempt From Attach- ment. Oramel B. Fuller, Auditor General, is getting many letters every day from persons who represent that they are creditors of former service titled to bonus money. salesmen men en- Being, as they allege, creditors they ask the director general to deduct from the debtor ser- vice man’s check the money he owes them so they can get it. Also he is receiving letters from women who say they are deserted wives of service men and want some of the money. It is waste of time for any one to write such letters, for the bonus law is explicit that all the bonus money due a former service man must be paid to him. The Auditor General has no au- thority to divert any of it to a cred- itor. The law is also explicit that a creditor can not guarnish or attach any bonus money due a former service man. Too, a former service man’s claim for bonus money is not ne- gotiable, for no money will be paid to anyone purchasing such a claim. —_—__2—-.>—___ Thinks Eating Prices Too High at Manistee. Big Rapids, July 19—As a salesman I have been interested in your articles about food prices at the hotels. I enclose a menu card from the Chippewa, at Manistee, where the war is still on. It seems to me with grape fruit re- tailing at 10c each in small lots, 25c is too much for one-half of a grape truit. Two eggs, 25c. 30c per dozen. All through the entire menu it is just as bad. Tell the boys about it, so they can use their influence with the landlord to bring about a reduc- tion of prices more in keeping with present conditions. C. N. Christian. They buy them at CUSHMAN HOTEL PETOSKEY, MICHIGAN Commercial Men taken care of the entire year. Special Dinner Dances and other entertainment During the Resort Season. Wire for Reserva- tions. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.06 and up EDWARD R, SWETT, Mar. Muskegon 2-3 Michigan CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES { $2.50 up with bath CAFETERIA IN CONNECTION SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind pepe nd size platform wanted, as well as height. i e will quote m -ney saving price. Sidney Elevatcr Mnfg. Co., Sidney, Ohio New Hotel Mertens Rooms without bath, $1.50-$2.00; with shower or tub, $2.50; Meals, 75 cents or a la carte. Wire for Reservation. A Hotel to which a man may send his family. Livingston Hotel and Cafeteria GRAND RAPIDS Nearer than anything to everything. Opposite Monument Square. New progressive management. Rates $1.25 to $2.50 MORROW & BENNER, Proprs. The Newest In Grand Rapids HOTEL BROWNING Well Known for Comfort and Courtesy Three Short Blocks From Union Depot Grand Rapids, Mich. 150 FIRE PROOF ROOMS—AIll With Private Bath, $2.50 and $3.00 A. E. HAGER, Managing-Director PARK-AMERICAN HOTEL Near G. R. & I. Depot Kalamazoo European Plan $1.50 and Up ERNEST McLEAN, Manager ela) ta E x TO CHICAGO Sun., Mon., Wed. & Fri. Nights. 8:40 P. M. Grand Rapids Time. FROM CHICAGO Tues., Thurs. & Sat. Nights 7:45 P. M. Chicago Time. Monday. Leave Chicago 8 A. Station 156 Ottawa Ave. Tickets sold to all points west. gage checked thru. here. -GOODRICH CITY OFFICE 127 Pearl Street With Consolidated Railroad ticket offices. Citizens Phone 64-509 Bell Main 554. WwW Day Boat Chicago to Muskegon oe Fare—$4.35 plus 35c war tax. Boat car Leaves Muskegon Electric Bag- Vacation Tours on all Great Lakes Steamers arranged . S. NIXON, City Passenger Agent. “The Quality School” E. HOWELL, Manage: A. 110-118 Pearl St. Grand Rapids, Mich. School the year round. Catalog free. Beach’s Restaurant Four doors from Tradesman office QUALITY THE BEST HOTEL WHITCOMB St. Joseph, Mich. European Plan Headquarters for Commercial making the Twin Cities of ST. JOSEPH AND BENTON HARBOR Remodeled, refurnished and redecor- rated throughout. Cafe and Cafeteria in connection where the best of food is ob- tained at moderate prices. Rooms with running water $1.50, with private toilet $1.75 and $2.00, with private bath $2.50 and $3.00. J. T. TOWNSEND, Manager. Men Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reason- able. WILL F. JENKINS, Manager. Graham & Morton 7 ee Imm e mee | City Ticket Office PANTLIND HOTEL Tel. Citz. 61111; Bell, M 1429 Lv. Chicago Daily 10:45 p. m. & Sat.’s 1:30 p. m. Chicago time. Lv. Holland Daily Except Sat.’s 9:30 p. m., Sat.’s only 1:45 and 11:30 p. m. G. R. time. CHICAGO $ 4 .35 Plus 4 War Tax DAILY Michigan Railway Lines Daily Except Sat. urday’s 9 p. m. Sat.?s 1:00 & 10:20 p. m. G. R. time. «Tel. Citz., 4322; Bell, M 4470 FREIGHT TO AND FROM CHICAGO and All Points West Daylight Trip Every Saturday. Boat Train 1 p. m. G. R. Time Suly 20, 1921 Advised To Carry Fair Stocks of Flour. Written for the Tradesman. Wheat has been able strength of late and reports. rather bullish, consider- reiterated many cases confirmed damage News on the showing due to whole has been for while there has wheat crop raised been a good winter and harvested, spring wheat crop in the Northwest is not in any too good condition from drought and rust. The trouble with these r is, howeer, in eports many cases they are threshing returns the exaggerated and can only tell just of the crop will be what out-turn Stocks of flour in dealers’ hands, however, are probably the lightest, comparatively speaking, they have ever been. The writer has just com- pleted a tour of New England and found flour stocks in all sections very light, indeed. He visited one town of 2,500 people, in which were located seven dealers handling flour, none of which had a sack of flour in their place of business. They had pooled together and purchased a car, which had not arrived, but everyone of these at the exaggerated in- dealers was entirely out time, and while this is an stance, compared to conditions in gen- eral, it way the tendency of the flour trade to buy only as required. does represent in a stocks of flour have While a small way, The consumers also. disappeared. they are they buy; will as their S The low coupled with a rather active demand for wheat for export, are fac- that bound to them- selves felt in the price situation. They buying in only are buying and will continue to be forced to do so, surplus has been consumed. stocks of flour, make LOLs are are very bullish, and should the crop prove up to have been seriously dam- aged and rather velop, result. active buying de- prices would certainly On the other hand, stocks of higher wheat carried over were heavier than last year and we have a fairly good in sight. An active de- flour, new ization of a good crop in the ultimate tend to crop of wheat mand receipts of for coupled with heavy wheat and the real- returns, would lower prices. There is one factor in the price of flour cause to-day, so far as the cost is con- cerned, that did not exist last year to that extent—the exceptionally low price at which mill feed is shine compared to a year ago. The value of mill feed represented in the ae cost in the manufacture of a barrel of flour was $2.10 per barrel last year; to-day it is only 60c. In other words, the lower price on mill feed to-day makes flour cost $1.50 per barrel more than it did a year ago, basis same price for wheat this year and last year, with high priced mill feed, and this condition must be taken into con- sideration, together with the increas- ed freight rates, when figuring out what flour ought to bring. Another factor is the low world stock of wheat, which on July 1 stcod at 163,- 000,000, against 192,000,000 a year ago, 287,000,000 in 1919, 253,000,000 in 1918, 214,000.000 in 1917, 280,000,000 in 1916, or the lowest since July 1915, when the world stocks were 118,000,000. Offering advice as to buying of MICHIGAN TRADESMAN rather precarious best, i 18 only a conditions, it wheat or flour is business: at the but in view of Suess, does seem advisable to carry fair stocks of flour. It is possible that buying at present prices for future delivery would prove very profitable, yet believe the experience of the trade in general during the past twelve months would tend to cause conservatism in all purchases, and we future at this question if heavy buying for delivery is really advisable just time; although, it is possible, as stated might win with Russia above, that such a policy Out. As a matter of fact, out of the market, so far as selling wheat is concerned, and in the market in some cases on the purchase side, flour | will pro bably bring as much or more next spring than it is selling for at the ede ae. Lievd EF. Smith. Ne Hide Prices Still Advance Steadily. The hide market continues active and prices tend to advance. A sale was made of a car of outside small packer calfskins at 2lc, which regis- “ . : ters an advance of three cents a pound since active trading was resumed after the extremely quiet month of June. A sale is also reported of a car of kip from an outside country dealer at 12¢, which is 2c hieher than re- cent prices paid for similar goods. call for light calt- brokers have or- filled. of packer There 1S good skins and nearly all 1 that agers cannot be Since the big sales hides a quiet spell is to be expected, but it is announce! that 6.500 light Texas steers sold at ll’4c, which is half a last sale price. A car 14c cent better than Texas steers went a stock. ‘ { of heavy for July It is a great many years since pack- er hides of summer take-off were sell- ing so cheap, and packers are trying hard to get prices up something like the cost of preservation. The talk of a duty being placed on foreign hides seems to have no effect, no doubt for the reason that hides are now cheaper other r this condit the world, duty would than in any part of and unde ion a no difference. that German buyers New York buying were consigned to American tanners. hides make Lt is still foreign reported active in hides that sale to thousand are that port for Many ported being reshipped to Germany. Eastern entered the horse hide market and prices trifle, but still are lower than the cost of production, and are being destroy- such are re- buyers have Chicago have moved up a thousands of hides ed. ee Mr. Eddy Is Fully Authorized. Grand Rapids, July 19—Er have recently ey the office in regard to E. W. licensed in the State of write druggists’ liability This seems to have been about by the party making enquiry at the State Insurance Department at Lansing getting the names Druggists Indemnity Exchange and Casualty In- demnity Exchange confused. The writer finds, upon investigation, that the Casualty Indemnity Exchange, of which Mr. Eddy is attorney and man- ager. is licensed to write druggists’ liability insurance. Louis V. nquiries Secretary’s Eddy being Michigan to insurance. brought Middleton, Sec’y. Gabby Gleanings From Grand Rapids. Grand Rapids, July 19- Carlyle (Worden Grocer taken a cottage at Whitefis! the summer months. Walter E. Cummings, who gaged in the wholesale crockery ness here under the style of | anaes & Yale for some years prior to ‘18 ! when he left Grand Rapids, 1 town this week, calling on oon he knew here more than forty years } -Thomas B. a has Lake for vas en- busi- ago. He is now a resident of Mont., where he has resided past eleven years. His prese € cupation is selling stock in tl tana Refining Co. Rev. Raymond Priest at St. Feter church, Bay City, night’s vacation Moses Dark and Dark, Assistant and St. Pauls is spending his with his. parent wife, at their sum- fort- mer cottage on Point Paulo, Lake. Father Dark 1s repeating the remarkable record he made at Alpena in his new charge at Bay City. With all the talk about profi and the failure of retailers to their selling prices as r apidly r own costs of supply f growing feelin g in g cies that critics had best more attention to hotels fants. Atter all, so far are concerned, the hotel and the r« taurant are functionally retail though in the process of distri y aS their justify, there is a rrocery trade « pav a lit and restau } as tood stutlts ers, al- buti mn they perform also the work of con- version and special preparation. Nevertheless it is sharply evident that hotels have by no means reduced prices to the public as fast as their supplies, not only foods but every- thing else, would warrant. People money solely tO spend it seldom have it, while people who have and hold money, usually dislike to spend it. ’Tis a queer 1 but the holders and ‘‘havers” get the better oF it. Our | tions, are vaporings of the imagination or dreams. They are I 31 tions, couriers, forerun which can : yecome reali foe. indicators of our possibilities. They measure the height of range of our efficiency. The report that Landlord } relinquished the management of the Winter Inn, at Greenville, premature. Mr. who want 4 Wort Somme Our aim, the Was a ill Mills has a lease of the building which runs two years longer. He likes the business and has no expectation of giving it u e the expiration of his lease. As a side issue, he has erected seven on Baldwin Lake this summer, all of which were sold or leased as cottages soon 1S they were ready for occupancy. Landlord Burns has made many changes in the Phelps House (Gree 1- ville), which gon trifute to the comfort of his guests. His dining room is now a bower of beauty, instead of a bare interior, and his kitchen is the neatness. Hon. Fred M. been taking treatment son Sanitarium for a couple cf weeks has returned t his home at Farming- ton. He leaves this week for North- acme of Warner, who has at the Burle- ern Michigan, where he will devote the remainder of the summer to the pursuit of health RK. H. Bennett writes: When you fellow’s pasture” moral right to trample grass, but you should eat as he does. A wholesale dealer who sends his salesman int another jobber’s home territory | instruct that salesman to use sales- man-like methods, and not play the pirate by ruthless cutting. It can- not do his house any good or make profit, but it can demoralize conditions for the home jobber. If you cannot send a REA salesman into your neighbor’s territory—stay at home. Mr. William Woodhead who was Voight Milling Company representa- tive in the Southeast years was stricken with apoplexy re- “other You have no down his go into the play fair. for a number of 25 at Gree ood, a C from e did not re ‘He was a f a large family and his home vas Manistee glimpse the the palate plays in American life nH a cut in price of soda water gets prominent oe 5 k Oo t to Dp der puff triu ane ¢ dis ¢ t lat Hotel Norther Manistee, has bee cl ed | t 1S i leak roof. j H Bidlemar of ‘I mps Ile vho is rT) man- ager! ro 1 ( than i year, ates that he has been persist ging the »W Ss to repat t roo hist wei ; t a The a 1 fit or vned by the Baut estate il d Miss Rose Baur is in charge of the renting. The lot as yeen d gs a successful bu ess 3 4 1s O S¢V- eral nights practi i tl xt) 1 ' ‘ two f ms vere en L ine otel caters to the traveling public as well as vernigt touris [t ilso has twel to fifteen regular roomers and b d rs } t ike t t ’ ther wo oer State Dairymen To Meet in Saginaw. The Michigan All lied Dairy Ass \Cia- c} 1 y s afhilia t $ Tt S rT lus { | oa 1 1,1 e 1922 al I ent l and Li! snow n Ja I } { y The té tat € tes a Februa 14-17, both in- clusive, a ding to an announce- ment made by H. D. Wendt, General Secretary of e Association, which ] head irters : f he municipal auditorium which is al st suited for the purpose i! qi S has r¢ ide ivailable by the Sa v Board of Commerc This buil g is availabl r ex hib 1 $ yroximatel 0,000 qua é yf floor space, a conve ti hall 1 x purposes seating 600 peop ind several smaller rooms S ible for sect il meetings of the As yn The main balcony has a seating capacity of more lan a thousa Che total seating capacity of this building, where no space is 1S¢ ] ee | ) purp es is 4 000. tative plans v being develop- ed by the several committees who are g with Mr. Wendt, who will be the show manager, are design- ed ) mrt the mpo Ln Ce ind diversification of the dairy industry in Michigar The dai 1é1 oft the State Farm Bureau is actively and enthusiastically « yperating with th Stat Dairy Association designed to assist in making tl Michigan dairy - second only to that of the Na- tional, which this year is to be held ir the Twin Cities, October 8-15. The border states of Ohio a Indiana will, undoubtedly, be prevailed upon to take an interest in the Michigan 1, which will be built along the lines of the progress which has been made in the sea daniie of milk and milk products in recent years, and marketing nufacturing ma MICHIGAN 5.2 3) OW XQ Ww mE t vy ow } i ad = —~ r ’ ut ay) Wipe Coloring Electric Light Bulbs. 1. White shellac, 3 oz.; powdered rosin, 1 oz.; benzoin, 1 dr.; alcohol, 10 oz.; aniline dye (any color), enough. Apply to the bulbs. 2. First, make a solution by mixing the white of 1 egg, previously beaten to a froth, with 1 pt. of soft water. Filter, and be sure that no bubbles re- main on the surface of the liquid. The globes should be carefully clean- ed and polished, and then dipped into this solution and hung up by a string to dry. After about half an hour they should be dipped the second time, to insure a perfect coating. When per- fectly dry they are ready for the coloring solution. This is made by dissolving from 10 to 30 gr. (accord- ing to the density of color desired) of any soluble aniline dye in 4 oz. of collodion. Dip the globes in this solu- tion and hang up to dry again. If they are not dark enough they can be dipped again after the first coat has become dry, which usually requires about six hours. 3. Aniline dyes are used for color- ing the bulbs of incandescent lamps. These may be dissolved in amyl acetate or in photographer’s collodion. The bulbs should be cleaned thorough- ly and dried, coated with the white of egg and again dried. The dye will then adhere firmly to the glass. 4. Bulbs may be colored tempor- arily by coating them with collodion in which has been dissolved aniline dye. Such a coloring soon bakes and peels off, and it has been suggested that it may ignite, and set fire to any- thing combustible which may be near it. The possibility of accident from this source, however, seems remote. Water glass in place of collodion has been suggested. 5. Another method is to dip the bulb into a saturated solution of alum and allow the liquid to dry on it. The solution may be colored with coch- ineal for red, turmeric for yellow, in- digo for blue, and so on. Aniline dyes may be employed. Epsom salt in hot solution has been tried in place of the alum, but presumably with less satisfactory results. Whole Mixed Spices. The following mixture represents what is sold in the market for whole mixed spices: Black onoper .. 4... 2 pounds Ginger, cut size of bean -- 1 pound Cinnamon, 1 inch quills ---. 8 ounces Agi 8 ounces Nutmegs, cut to size of pea 8 ounces pees 1 ounce Cayenne pepper _._...._.. 1 ounce Laurel leaves, broken —--_-- 1 ounce White peoper _........... 1 ounce Mace, fragments ......-_._ Y% ounce Caraway 2... Y% ounce Cartamoms Y% ounce Cotiander 3.0 ™%Z ounce Mustard 20000 0 Y% ounce The whole fruits and seeds are taken, unless otherwise stated. The whole is to be as thoroughly mixed as though you were making a species on a larger scale. If you should so desire, you may grind the above mix- ture and sell it as ground mixed spice. In this case, an addition of 8 ounces of dry salt may be made, which will add to the flavor of the spicy mix- ture. ——_»+.____ Starch Shaving Lotion. A shaving lotion containing starch may be made according to the fol- lowing formula: : Starch, powdered 2. 1 part Giveerine 2.00 10 parts Alcohol 25 parts Water, to make 200.0 100 parts Perfume as desired. Make a solution of the starch by boiling it with the water and glycerine until clear; cool and add the alcohol. There may be some precipitation, so the mixture should be allowed to stand for several hours and _ then filtered. A suitable perfume would be carnation or lilac extract, or bay rum may be substituted in proportion for the alcohol and water menstrum. If the mixture is too thick, use less starch or dilute the starch solution with a mixture of alcohol and water in the proportions given in the recipe. Starches vary in thickening properties, so some experimenting may be neces- sary. Alternative formulas for per- fume may be worked out by dissolv- ing essential oils or synthetic perfumes in the alcohol, adding coloring if de- sired. —_—__.~»~> Black Ink For Hand Stamps. Aniline colors are usually employed as the tinting agent for these inks. The following makes a black ink: Nigrosin —-. 3 parts Water 15 parts Albobel 200 15 parts Cigcerme 0 70 parts Dissolve the nigrosin in the alcohol; add the glycerine, previously mixed with the water, and rub well together. To see whether the ink is properly made spread some of it on a strip of cloth and try it with a rubber stamp. On paper the separate letters must be sharp and distinct. If they run at the edges, there is too much glycerine, and more dye must be added; if the impression is indistinct and weak, the ink is too thick and must be diluted with glycerine. There may be some difficulty in se- curing nigrosin at the present time. Lampblack mixed with glycerine to the proper consistence might be used, but it rubs off more readily than does the aniline ink, which sinks into the pores of the paper to a greater extent. TRADESMAN Fruit Can Wax. A fruit can wax may be made ac- cording to the following formula: Resin Coo 16 parts alien 1 part Melt the resin, then add the tallow and pour into forms of suitable shape, which have been slightly greased with tallow. It seems to us that there would be more profit in buying the prepared wax from your wholesale druggist than to make it yourself, un- less you should make the material in a reasonably large quantity. The casting forms should be of such size as to hold a quarter pound of wax, which will measure about 6 inches in length by 1 inch in width, and % inch in depth. . The cheap grocery fruitcan waxes usually contain from 60 to 70 per cent. of mineral matter, mainly carbonate of lime; and some are colored with dead-head or colcothar to give a red- brown color. If you desire a product of this kind, we would suggest that you add whiting, and make it after the following formula: yang 32 parts Cisdae 1 part Resa oo 16 parts Tallow foes 1 part To make a white wax, drop the colcothar from the above formula. The cost will not exceed 1% cent per pound to make the above. The gro- cers usually give three quarter-pound sticks for a nickel, which should leave some profit for one who makes fruit- can wax of their quality. —_+++—__ Iron Paint For Damp Walls. A paint composed of pulverized iron July 20, 1921 and linseed oil varnish is intended for painting damp walls, kettles, outer walls, or any place or vessel exposed to the action of the open air and weather. Should the article be ex- posed to frequent changes of tem- perature, linseed oil varnish and amber varnish should be mixed with the paint intended for the first two coats, without the addition of any artificial drying medium. The first coat should be applied rather thin, the second a little thicker, and the last in a rather fluid state. It is not neces- sary to free iron from rust, grease, etc., by means of acid before applying the paint, as a superficial cleaning is sufficient. The paint is equally adapted as a weather-proof coating for iron, wood and stone. 2.2 When crab meets crab the sidestep. 9 Chocolates Package Goods of Paramount Quality and Artistic Design What Would savings. WM. H. ANDERSON FRANK E. CHURCH HEBER W. CURTIS ‘THERON H. GOODSPEED ROBERT D. GRAHAM ‘CLAUDE T. HAMILTON Business and the Individual Do Without the Telephone: The Citizens Telephone Company furnishes an essential service and is constantly ex- panding to meet a growing demand. This increased business necessitates new equipment and the Company is offering for sale $300,000 First Mortgage Gold Bonds to yield the investor 7.20%. These bonds can be bought in $100, $500, and $1,000 denominations. They are secured by over $6,000,000 of prop- erty of the Company. They are an excellent investment for your Price 98 and interest, to yield 7.20%. Citizens':‘Telephone Company DIRECTORS CLAY H. HOLLISTER ROBERT W. IRWIN JOHN B. MARTIN K. SPENCER WILLARD CHARLES E. TARTE VICTOR M. TUTHILL July 20, 1921 Pharmacist’s Apprentice Registration. Muskegon, July 19—A few points in connection with the registration of Pharmacist’s Apprentices have been so generally misunderstood that the following information will be of inter- est to many druggists and clerks. The sentence on the Apprentice’s certificate that causes the trouble is, “When applying for examination the time of experience required shall be computed from the date of this cer- tificate.” Several hundred anxious ap- prentices have asked me, “Do I then lose all the time I have put in previous to the date that the law went into effect?” The answer is, a certainly do not. If you would only read the instructions on the application blank you would see that, “After July 1, 1921, the drug store experience re- quired of applicants for assistant or registered pharmacist shall be com- puted from the date of registration as apprentice. (Sec. 5a.) “Experience gained by an apprentice previous to July 1, 1921, should be furnished with this application using the blank printed on this page. Ad- ditional bl anks will be furnished up- on request.” This information is put into the ap- plication blank, rather than on the certificate, for the reason that the certificate is a form which is engraved for use probably for years to come, while this experience acquired previous to July 1 is something that will not be in evidence for more than a couple of years, as all present clerks will by that time have become full registered pharmacists. Again, the fact that on the applica- tion blank is a space set apart to be filled out. with “Experience acquired previous to July 1, 1921,” should be sufficient evidence that such time was intended to be properly credited. I have nearly 100 applications on file in which this blank was not filled out at all. I cannot believe that in all cases the applicant had had no. pre- vious experience, but what shall I do? The instructions inform the applicant to furnish affidavits for all time served previous to July 1. If any apprentice reads this notice who has failed to furnish past experience to which he is entitled, I wish he would write me for blanks for that purpose and have the affidavits filed with his applica- a tremendous sale for for White Rock Water C. & C. Ginger Ale MICHIGAN TRADESMAN tion. Send for “time blanks, not “ap- plications.” Much confusion was also caused by the wording of the experience affidavit where it reads, “The time served by this applicant previous to July 1, 1921, computed on the basis of forty-eight hours as the equivalent of one week’s work, amounts to * * etc.” This clause was intended to apply to clerks who attended school and worked in the store after school and on Saturdays so that they would get all the credit that they could possibly be entitled to. Most applicants have used this method of computation as was intend- ed, but many have taken it to apply to all cases and have computed full time on this basis and are able to get a claim for from sixty to seventy-five weeks in a calendar year. I trust that the above explanations may set many minds at ease and also be productive of good in the matter of computing time correctly. Charles S. Koon, Sec’y. Next Examination Session at Hough- ton. Muskegon, July 19—The Michigan Board of Pharmacy will hold a meet- ing for the examination of candidates for registration at the Michigan Col- lege of Mines, Houghton, Tuesday and Wednesday, August 16 and 17, 1921, beginning at 9 o’clock on Tues- day morning. Candidates must file their applications at least one week before the examination. Apply to the secretary for blank applications. Fee for Registered Pharmacist, $15, with the application and a certificate fee . $15 after passing; for Register- ed Assistant Pharmacist, $10, with the application and a certificate fee of $10 after passing. Fee for re-examination Registered Pharmacist, $3; Registered Assistant Pharmacist, $2. Charles S. Koon, Sec’y. Paints For Glass. 1. Dissolve tragacanth in white of an egg, beaten up to a froth. Allow it to stand for twenty-four hours 2. Pulverize a quantity of gum adragant and let it dissolve for twenty- four hours in the white of eggs, well beaten up; then rub it gently on the glass with a soft brush. Not recom- mended. Ice Cold Bottled Drinks Are in Universal Demand To-day Every Fountain, Large or Small, should carry a lim- ited and well-assorted line of bottled goods. There is “Near-Beers” such as Peter- son’s “Nu Bru.” Your discriminating trade will call White Rock Ginger Ale Clicquot Club Ginger Ale White Rock Root Beer Vernor’s Ginger Ale Apollinaris Water Hazeltine & Perkins Drug Co. Grand Rapids, Michigan Wholesale Drug Price Current 27 Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.).. 17%@ 1 Boric (Xtal) --.17%@ @Carpole _...-... 31@ Ciiie 65@ Muriatie ___...... 4G Nite 2 10¢ Oygne . 27%@ Sumurie .. 4@ TOrtarie 0. 58@ Ammonia Water, 26 deg — 10%@ 9@ 1 Water, 18 deg. — Water, 14 deg. —. 8 Carbonate .__.__ 22 Chloride (Gran)) 11@ Balsams Copaina T0@1 Fir (Canada) ..2 60@2 7 Bir (Oregon) ._.. 60@ Pen 2 50@3 TOUR o.2. 0... 1 00@1 Barks Cassia (ordinary) 25@ Cassia (Saigon) 50@ Sassafras (pw. 55c) @ Soap Cut (powd.) 40c oo 0@ Berries Cupep --_..____ 1 50@1 Bigh o2 40@ soniper —_.....__. 8@ Prickly Ash @ Extracts Eicorice 22... 60@ Licorice powd. —- @1 Flowers Aynica __.......... 75@ Chamomile (Ger.) 50@ Chamomile Rom 40@ Gums Acacia, Ist -..._- 50@ Acacia, 2nd —.._ 45@ Acacia, Sorts --- 20@ Acacia, powdered 380@ Aloes (Barb Pow) 30@ Aloes (Cape Pow) 30@ Aloes (Soc Pow) 90@1 Asafoetida ——-__ 1 VU@1 2 . "Pare. es I 25@1 E Campnor —______ ae Gos _.......- on & Guaiac, powd’d 1 25@1 & Mn oo @ Kino, powdered_ @i Myrrh ____.._____ @ Myrrh, powdered @1 Opin —_......_. 9 00@9 Opium, powd. 10 00@ 10 ¢ Opium, gran. 10 00@ 10 Shelae —. 8d a Shellac Bleached ‘i 90@1 ‘Tragacanth —__ b0@s 5 Tragacanth, pw. 3 50@4 ¢ Turpentine 25@ insecticides Arsenic —__....._. 12@ Blue Vitriol, bbl. @ Blue Vitriol, less 9@ 3ordeaux Mix Dry 17@ Hellebore, White powdered —...... 25@ Insect Powder -.~ 40@ Lead TS 22@ Lime and Sulphur Pay 11@ Paris Green ---. 31@ Ice Cream Piper Ice Cream Co. Bulk, Vanilla ------. 1 Bulk, Vanilla Special 1 Bulk, Chocolate .._... 1 Pile, Caramel: —.. 1 Bulk, Grape-Nut ---- 1 Bulk, Strawberry --— 1 Buikk, Tutti Fruiti _ 1 Brick, Vanilla -.... 1 Brick, Fancy nn 3 1 Coe Sherbets Leaves Beeha 2... @1 Buchu, powdered @1 Sese, bulk _.... 67 @ Sage, % loose .. 72 Sage, powdered. 5 Senna, Alex. -. 1 40@1 Senna, Tinn. —- 80 Senna, Tinn. pow e Uva Urai 20 Olis Almonds, Bitter, Tue ._..... —— 16 00@16 25 r, artificial _... 2 50@2 75 —" Sweet, ee 1 00@1 25 Almonds, Sweet, mm CO, CO OO Qeae Benzoin Comp’d bo rt BO C subebs - Ee a 00@ 11 Hemlock, pure Juniper Berries Nux Vomica —... Opium, Deodorz’d BO OS + Gd + DS b+ + DO DO DO DO Pt b G8 DO BO DO CO O89 GO DO bt 00 bt et BNHEHONHHHHHHHHHHNHHHHHHHHHHSHSO Mustard, artifil, bt et et ® wooo ted Venet’n Am. ok ok SOSEOOOOSSS Peppermint .... Rosemary Flows Sandalwood, E. Tansy een il sgl erounG .... W inte rere t n “art ts ~ S ose took Cocoa ‘Butter lesa powdered —.---- Ginger, Janiaica, Glauber Salts less Rosinwood, powd. 30@ Sarsaparilla, Hond. ground .......... 1 25@1 40 Sarsaparilla Mexican, _ §round acne Squills, ‘powdered Nux Vomica .... Nux Vomica, pow. Pepper black pow. S wl Seidlitz Mixture Soap, green ~_._ Coriander pow. 25 Soap mott castile 22% Dill 5 / less, per bar ...... Foenugreek pow. 05 Soda Bicarbonate Mustard, yellow Mustard, black __ rou oo Spirits Camphor Sabadilia i ela Sunflower See vyorm American Worm Levant Vanilla Ex. pure 1 60 ri 60¢ Zinc Sulphate 55 18 20 93 13 1 50@5 50 De 1 36@1 45 45 00 50 45 18 72 85 65 80 45 10 3 4 i PD powdered 1 Lhe 20 € 14, @25 id 70@2 00 Glassware, full case 50.10%. @03 380 25 40 36 37 25 73 09 25 50 80 00 00 03 30 40 36 45 15 15 72 40 a3 25 MICHIGAN TRADESMAN July 20, 1921 GROCERY CE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing, and are intended to be correct at time of going to press. are liable to change at any time, and country merchants will have their orders filled at market prices at date Prices, however, DECLINED Canned Apples Milk Choc. A. A. Clam Boullion Worden Grocer Co. Brands fore « s Mousehotd ann a mimn 1 soa AXLE GREASE Favorita Club, 50s —- La Azora Line. P e erfecto ‘Grande, Royal Lancer Line Jennings Condensed Pearl in BREAKFAST FOODS Sanchez & Haya Line Casorne, No. 1} Clear Havana Cigars made Quake re ufte 4 Ww he at Re ina F ina (tin) 50s 4 OO et de OT OS OO oe ° . 3 ———— 3 Original Queens, 50s 153 (Exceptionals) 50s 185 jgnacia Haya Extra Fancy Clear Havana Van Camp, No. Kellogg’ s Brands. Feriecto, 258 2... 185 U0 & Vega—Clear So Ge Fink Alaska ... Post's in enmnsular Club, 25s 160 Standard ae 28 ib. 5 7 a 150 ndecioa “25s eee 195 i Lewis Brands a El Overture, 50s, BUTTER COLOR OO to New Currency, 100s__ 37 El Dependo, 100s ___. Other Brands CANNED Goops CHEWING GUM , Boston Straights, 5 A i SC ourt Royals (tin) 3 25 i} t Knickerboe ker, N iroquois, S08 oe. Cham- >on ed fee fad femplar Perfecto, COG 105 Beans—Canned a Walter Baker & Co. RI) are a Ts JM ai on Cord eneees 2 sos! COCOA Baker's +8) 2 52 Bakers 48 ... 8 48 Bunte, 15c size __.._.__ 55 Bunte, 4% ib... .----_- 50 Bunte, Lib. 2. 2 48 (levejand 41 Colonial: 446 000 . Colonial, 48 22. Droste’s Dutch, 1 Ib... 9 00 Droste’s Dutch, % Ib. 4 75 Droste’s Dutch, ¥% Ib. 2 00 TONS 42 Hersnevs: V8 42 Hearseys, 48 2 40 Maivier 2 36 Liowmey, tea 2 48 Lowney, “A —-__..__ 47 lowney, +45) 2 46 Lowney, 5 Ib. cans ___ 31 Wan Houten, 4s —.._ 12 Van Houten, Ys —_..._ 18 Van Houten, %s —__.._ 36 Van Houten, iS 65 Wan ta oo 36 wees 2 33 Wilbur, 48 -.... 33 Wilbur, 4s 33 COCOANUT %s, 5 lb. case Dunham 50 ims, 5 ib. case —. 48 4s & ks, 15 Ib. case 49 6 and 12c pkg. in pails 4 75 Suik, Garreis 2.220 24 48 2 oz. pkes., per case 4 15 48 4 oz. pkgs., per case 7 00 COFFEE ROASTED Bulk Rig 2 at mantos oo ee Maracaibo .. 3. Mexican: 222.0 35 Guatemaie 220 26 soe 46 Boceta 28 Peaperry 2 22 Package Coffee New York Basis Arbuckle 2200 23 00 McLaughlin’s XXXX McLaughlin’s XXXX pack- age coffee is sold to retail- ers only. Mail all orders direct to W. F. McLaugh- lin & Co., Chicago. Coffee Extracts NW. Y.; per 160 10% Frank's 250 packages 14 50 Hummel’s 50 1 lb. __ 10% CONDENSED _. apie, 4 doz. =... Leader, 4 doz. _____ 8 00 EVAPORATED MILK Carnation, Tall, 4 doz. 5 60 Carnation, Baby, 8 dz 5 30 ret, (a 2 5 60 Tet, Baby 4 v0 Van Camp, Tall __... 6 60 Van Camp, Baby .._. 4 Dundee, Tall, doz. -. 6 Dundee, Baby. 8 doz. 6 00 Silver Cow, Baby —-... 4 Biiver Cow, Tall ..-. 5 MILK COMPOUND Hebe, Tail, 4 doz. |. 4 75 Hebe, Baby, 8 doz. —_ 4 00 Carolene, Tall, 4 doz. 4 25 CONFECTIONERY Stick Candy Standard . Jumbo Wrapped —-___ 19 Pure Sugar Stick, 600’s 4 20 Mixed Candy Pails erocers (oo 13 mingergarten .. 22 Leaner 18 Century Creams __.. 22 ee ts OO, 15 French Creams 2 Cameo Mixed .... 23 Specialties. Pails Asitoe Hisees 2 Bonnie Butter Bites — 25 Butter Cream Corn ~ 27 Caramel Bon Bons -. 30 Cotry Toty (3 28 Cream Waters, Pep. and Pinks oo. 24 Fudge, Wainut ____._ 26 Italian Bon Bons --_. 22 Marshmallow Peanuts 26 Panes 24 National Cream Mints, 2 1b, tine oo 34 Nut Butter Puffs _.. 24 Persian Caramels —__ 30 Snow Flake Fudge —. 24 Pheer Cakes 92 24 Toasted M. M_ Drops 24 A A Jelly Beans —W 17 Wintergreen Berries — 2: Sugared Peanuts ___. 22 Cinnamon Imperials — 22 Chocolates. Palis Champion .25 00 22 fionevsuckle Chips _. 40 Klondikes 30 Nut Waters. = Ocoro Caramels _... Peanuts, Choc. Covd 36 Quintette, Assorted — 26 Mount Royals Fancy Chocolates. 5 Ib. Boxes Bittersweets, Ass ted 2 00 Choe. Marshallow Dps 2 00 Milk Chocolate A A. 2 25 Nibble: Sticks 2.2) 2 25 Primrose Choc., Plain Dipped (222 ee 1 45 No. 12 Choc., Piain Dinped ooo 20 Chocolate Nut Rolls — 2 00 Gum Drops. Pails ANRIS@) 2 20 Raspperry —--- 20 Pavorte 24 Orange Jellies _.2. - 20 Butterscotch Jellies — 21 Lozenges, Pails A. A. Pep. Lozenges 18 A. A. Pink Lozenges 18 A. A. Choc. Lozenges 18 Motto, Hearts __ 2. - 22 Malted Milk Lozenges 22 Hard Goods. Pails Lemon Drops 22 19 QO. F. Horehound Dps 19 Anise Squares ....... 19 Peanut Squares ...— 18 Horehound Tablets —_ 23 Pop Corn Goods. Cases 100s Cracker Jack, Prize 7 00 Checkers Prige ...... 7 00 Cough Drops Boxes Putnam Menthol Hore- houng. 2 1 Siith Bros, 2 1 45 CRISCO 36s, 248 and 128 .. 16% 616) ee ee 15% COUPON BOOKS 50 Economic grade __ 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 5 ib. boxes 22° 55 3 16: BOxes 2 60 DRIED FRUITS Apples Evap da. Choice, pbik.__._ 14 Apricots Evaporated, Choice —... 25 Evaporated, Fancy --.. 30 Citron 10 1b. bOK 2 52 Currants Packages, 14 oz. —--- 20 Boxes, Bulk, per Ib. 18 Peaches EKvap. Choice, Unpeeled 18 Evap. Fancy, Unpeeled 23 Evap. Fancy, Peeled ~~ 25 Peel Lemon, American 32 Orange, American ---- 33 Raisins Fancy S’ded, 1 Ib. pkg. 27 Thompson Seedless, 1 1D pke. 2 27 Thompson Seediess, DU 26 California Prunes 80-90 25 lb. boxes ~-@08% 70-80 25 lb. boxes -.@10 60-70 25 lb. boxes 50-60 25 lb. boxes -.@14 40-50 25 Ib. boxes -_.@16 30-40 25 lb. boxes ~-@18 FARINACEOUS GOODS Beans Med. Hand Ficked . 05 Madagascar Limas -. 05% Brown, Holland —_._. 06 Farina 25 1 tb. packages _... 3 20 Bulk, per 100 Ibs: _.. Hominy Pearl, 100 ib. sack — 8 00 Macaronl Domestic, 10 ib. box 1 00 Domestic, brkn bbls. B44 Golden Age, 2 doz. 1 90 Fould’s, 2 doz., 8 oz. 2 00 Pearl Barley Chester 2.60 4 75 Peas Beet, 1b. oe 4% Bput, ib. 6 Sago Mast india 3 7 Tapioca Pearl, 100 lb. sacks __ Minute, 8 oz., 3 doz. 4 "Os Dromedary Instant, 3 doz., per case . 3 76 9 o ay Small, per 100 Medium, per 100 yards Large, Dram Vanilla, Strawberry, Pineapple, Peppermint & Wintergreen 1 ounce in cartons .. 2 00 2 ounce sack Harvest Queen Light Loaf spring Wheat, 2445 2. Ty 25 Graham 25 lb. per cwt. 3 60 Goluen Granulated Meal, Watson Bolted Michigan Carlots Less: than Carlots 27.2. Carlots Carlots Less than Street Car Feed 1 Corn & Oat Fd 30 Cracked Corn Coarse Corn Meal _. 30 Mason, pts., Mason, Mason, Ideal Glass Top, Ideal Glass Top, Ideal Glass Top, gallon oN TRA NIUE SINS Nis it MH FISHING TACKLE Cotton Lines | oro Linen Lines per 100 yards Floats 1%, per gross 2. Pen LYORS 2207 246, per #ross _. Hooks—Kirby 1 1-12; per 1,000: 1-0, per 1,000 = 2-0, per 1,000 _. Ze, 3-0, per £000 4-0, per 1.000 __ Size 5-0, per 1,000 __ Sinkers per gross _..._ per 27088, 2.2 per Bross _.... per ETOsS U2 per gross 2... per Bross 2.2” per e@foss =o.) per gross 2... CAI oR OD © FLAVORING EXTRACTS Jennings Pure Vanilla Turpeneless Pure Lemon Per ove Dram, Assorted Ounce, Van Duzer Lemon, Peach, 4 ounce in cartons .. 6 8 ounce 200 ‘ Pints oo 26 (OuaTiA 51 Gallons, each oo... 16 FLOUR AND FEED Valley City Milling Co. White, 4% Paper ibs., per cwt. N Rowena Pancake Com- pound. 5 th, sack _| 4 50 Buckwheat Compound, a lb. sack Perfection, Meal Gr. Grain M. Co. Golden Granulated __ Wheat L Rede i LoWoaite: oe a Oats Corn Hay Feed FRUIT JARS Rd £al,, GELATINE Cox's 1 doz. large 2. J Cox's 1 doz. small ___ Jello-O, 3 doz. Knox's Sparkling, doz. 2 Knox's Acidu’d, Minute, 3 doz. Nelson's Oxford Plymouth Rock, Phos. 1 Plymouth Rock, Plain 1 Waukesha 6 5 feet ROO 1 were yards 6 pod at et at per PToss i (Up Ce i Ounce Z Ounce Ounce Assorted_. 1 Almond, Raspberry, Coffee, in cartons —. 3 24s 9 75 Higgins Milling Co. %s_ 8 40 Liess than Carlots —... Carlots ...22 ee per gross 8 qts., per gross 10 gross 14 pts. 9 ats. if doz. / July 20, 1921 MICHIGAN TRADESMAN 29 HIDES AND PELTS Hides Green, No. 1 Green, No. 2 fe Ciuyved No: t) oo 05 Cured, NO. 2) 003 04 Calfskin, green, No. 11 Calfskin, green No. 2 9% Calfskin, cured, No. 1 12 9 Calfskin. cured, No. 10% Horse, No. 1 20 Ftorse, No, 2 1 Old Wool 20). 50 ema OR 10@ 25 Sheariinges — | 05@ 10 : Tallow Prime oe ag NO, 2 oo aks No 2 a ae: Wool Unwashed, medium 15@16 Unwashed, rejects... @10 Pine 200. G ee @16 Market dull and neglected. HONEY Ajrime: No. 10 220 4 00 Airline, Wo. 15) 20 5 50 Airline, INO. 25 _. 8 25 HORSE RADISH Per doz. 0 8 50 JELLY Pure, Silver Leaf, per Dall 60 1b. 2 4 00 JELLY GLASSES 8 oO2., per: doz. 44 MINCE MEAT None Such, 3 doz. Case for o0 20 5 60 Quaker, 3 doz. case [OF 15 MOLASSES New Orleans Fancy Open Kettle -_.. 95 Choice 000) 2 Stock Half barrels 5c extra NUTS—Whole Almonds, Terragona 25 Brazils, large washed 31 Wancy Mixed ..__._ — 24 Filberts, Barcelona _. 3¢ Peanuts, Virgina raw 11 Peanuts, Virginia, roasted 92 8 Peanuts, Spanish ___ 25. Walnuts, California .. 29 Walnuts, Naples -___ 25 Shetled Almongs 22.0002 55 Peanuts, Spanish. 20 tb. box =. 2 75 Peanuts, Spanish, TOG @p. Dbl) 25 Peanuts, Spanish, 200 15: DDL 2 24% Pecans — oo 95 Walnuts 20000 55 OLIVES Bulk, 3 gal. Kegs, each 4 00 Bulk, 5 gal. kegs, each 6 50 Sturmed. 836 027. oo. . 2 25 Stiffed, 9 07. .....___ 50 Pitted (not stuffed) 4 oz, i 800 Manzanilia § oz. _ 1 46 Lunch, 10 oz. 2 00 Liuneh, 16 02. ._-.... 3 26 Queen, Mammoth, 19 OF, tae 60 Queen, Mammoth, 28 OF, ee Oltve Chaw, 2 doz. cs. per doz ...00 2 50 PEANUT BUTTER Bel-Car-Mo Brand oz., 2 doz. In case —__ 24 4 1b. palis _.. 8. 12 2 Ib. pails: 22. 6 ib. pails, G in crate i 3b. palis: oo 16 1b) pals) | 2 eo ih. Dale ooo bY th fines te 1b drums PETROLEUM PRODUCTS Iron Barrels Perfection 22. 97 Red Crown Gasoline 19.9 Gas Machine Gasoline 38 Vit & P. Naphtha 22 Capitol Cylinder, Lron ISbiss) oo 42.5 Atlantic Red Engine, Iron Bis, 2206 285 Winter Black. Lron Bb ee 14 Polarine, Iron Bblis.__ 54.6 PICKLES Medium Barrel, 1,200 count _. Half bbls., 600 count So Ballon kegs ooo Smail Barrels Half barrels 5 gallon kegs Gherkins Barrels 2 Flalt barrets ...-. 5 gallon kegs —.... Sweet Small Barrels Malt: Darrelg 2202 Oo Salon Kees __._._ PIPES Cob, 3 doz. in bex —. i 25 PLAYING CARDS No. 90 Steamboat —-.. 2 76 No. 808, Bicycle .... 4 50 Fickett) 220 3 50 POTASH Babbitts, 2 doz. .._. 2 76 FRESH MEATS. Beef. : Top Steers and Heifers 16 Good Steers and Heifers 15 Med. Steers & Heifers 13 Com. Steers & Heifers 11 Tan 2 14 Good ee ¢ Medium ---- Common Top Good. 2. Medium Lamb. Coon 24 Megan 22 POOR oe 20 Cood 1... 12 Medium Poor Pork. Heavy hogs =... __ 09 Medium Woss 22) 12 Light hogs —-___---__- 12 Sows and stags ------- _ 09 bone oo 22@ 22 Botts 6 16 Shove 2... 14 HMams 5 Soareribs _--___.__-_e 08 Neck NOneGs 2. 04 PROVISIONS Garrefed Pork Clear Back 23 00@24 00 Short Cut Clear 22 00@23 00 Clear Family 27 00@28 00 Dry Salt Meats S P Bellies -_ 16 00@19 00 Lard advance 13144 @14 10%@11 tubs tierces Lard 80 Ib. Pure in Compound 69 lb. tubs ___-advance % 50 ib. tubs -___-advance % 20 lb. pails ____advance % ___-advance % 10 Ib. pails 5 lb. pails __._.advance 1 8 lb. pails ___ advance 1 Smoked Meats 14-16 ib. 29° @3: Hams, 16-18 lb. 28@ 3 Hams 16-18 1b. 28@ 32 Ham, dried beef oo Hams, Vb 5 BGS (oo. 38 @39 California Hams 16 @I17 Picnic Boiled Hams ..... 34. @%6 Boiled: Has _. 47 @49 Minced Hams _. 14 @lbd Bacon 20 @43 Sausages Bologna __ Ae iver 22. cleo. 22 Eranktort ..._-. 0 16 Pork 0 18@20 Veal 2 11 ‘Tongue Beef Boneless __-. 24 00@26 00 Rump, new _~ 25 00@2? 00 Mince Meat Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass —.._. — 8 00 Pig’s Feet mM Dole. oo 2 % Wow, 35 Ips. Jo 3 he Pbiee t ODL pis Gee an 14 Tripe Wits, Ip Ibe, 2 15 90 % bbis., 40 Ibs, ...... 1 66 % bbois., 80 Ibs. ...... 3 00 Casings Hoes, per ib. 2. @65 Beef, round set ____ 22@24 Beef, middles, set.. 50@60 Sheep, a skein 1 75@2 00 Uncolored Oleomargarine oslid Dairy 28@29 Country Rolls ______ 30@31 RICE Hancy Wead 2. 7@11 Biue ROse 2 2 5 00 Broken _ 3 00 ROLLED OATS Monarch, bbIs. _____. Rolled Avena, bbls. 7 Steel Cut, 100 Ib, sks. 4 Monarch, 90 lb. sacks 3 Quaker, 2 IS HReeular _. 2 Quaker, 20 Family _. 4 SALAD DRESSING Columbia, % pints __ Columbia, 1 pint ____ Durkee’s large, doz. Durkee's med., 2 doz. Durkee's Pienic, 2 dz. Snider’s large, 1 doz. Snider’s small, 2 doz. NIW Ww -1 Dw dO SALERATUS Packed 60 Ibs. Arm and Hammer Wyandotte, 100 %s __ 3 SAL SODA Granulated, bbie. __.. 2 Granulated, 100 lbs es 2 Granulated, 36 2% Ib. packages oo “oo SALT Solar Rock 56 Ib. sacks Common Granulated, Fine Medium. Fine ee lke SALT SSN SALT Comba 6 50 50 00 00 05 80 75 Per case, 24 2 lbs. __ 2 40 Bive Gase iota 2 2 30 SALT FISH Cod Micgdieg: 2000 25 Tablets, 1 Ib, 0 30@32 Tablets, % Ib: _...___ 2 00 Wood bexes 2000. 1Y¥ Hollane Herring Standards, bbls. -_.. 14 00 MM. UIs. 200 15 75 Standards, kegs __._ 90 cM kegs 20 1 10 Herring K K K EK, Norway .. 20 00 Nh pale ooo 1 40 Cut Lupeh <3 E 10 scaled, per box _____ 20 Boned, 10 lb. boxes __ 24 Trout wo. t. 200 toe. 3 12 No. 1, 40 tbs. . NO. 1) 10 ihe. 2 No. 1, 8 Ws, 2 Mackerel Mess. £00 Ibs, 2. 26 00 Moss, 50 Ibs, 20 13 50 Mess. 10 ibs. 2200 3 00 Mess, § ibs. .2... 2 85 INO. 1, 106 Ibs. oo. 25 00 No. 1, GO Ibs. 13 00 No. 1; 30 Ibe. 2 2 85 Lake Herring % bhbl,, 100 Ibs, _..._.. 7 GO SHOE BLACKING Handy Box, large 3 dz. 3 56 Fiandy Box, sinall _... 1 25 Bixby’s Royal Polish 1 25 Miller’s Crown Polish 90 SEEDS Anise a8 Canary, Smyrna 07 Cardomon, Malabar 1 2v Celery _ : : 41) Hemp, Russian 06% Mixed Bird a oe Mustard, yellow _ ie Poupy _. C0 Rape oo 6e SNUFF Swedish Rapee 10ec 8 for 64 Swedish Rapee, 1 Ib gis 85 Norkoping, 10c f 64 Norkoping, 1 lb, gl _ Oe Copenhagen, 10c, 8 for 64 Copenhagen, 1 lib. glass 85 SOAP Proctor & Gamble. 5 box lots. assorted Ivory, 100 6 7 00 Ivory Soap 100s 8 50 Ivory Soap | Os 4 35 Lenox, 140 cal 5 50 Pr. & G. White Naptha 5 75 Star, 100 No. 11 ; Star Nap. Pwdr., 100s 3 90 Star Nap. Pwdr., 24s 5 76 cakes 5 Lautz Bros. & Co. Aeme, 100 cakes __.. 6 75 Big Master, 100 blocks 5 8; Climax, 2208 __ 4 85 Climax, 120s 5 25 Queen White, 80 cakes 6 00 Oak Leaf, 100 cakes 6 75 Queen Anne, 100 cak Lautz Naphtha, 1 es 6 75 0s 8 00 Tradesman Company Black Hawk, one box 4 50 Black Hawk, fixe bxs 4 25 Black Hawk, ten bxs 4 00 30x contains 72 cakes. It is a most and grease out injury to remarkable dirt remover vi the skin. Scouring Powders Sapolio, gross lots _. 12 50 Sapolio, half gro. lots 6 30 Sapolio, single boxes 3 15 Sapelo, hand 2 IG Queen Anne, 60 cans 3 60 Snow Maid, 60 cans _. 3 60 Washing Powders Snow Boy, 100 bc ___. 4 10 Snow Boy, 60 14 oz. 4 20 Snow Boy, 24 pkgs. 6 00 Snow Boy, 20 pkgs. 7 00 Soap Powders Johnson’s Fine, 48 2 5 75 Jonnson s XXX 100 __ 5 76 Lautz Naphtha, 60s _. 3 60 Nine OClock ._ 2. & 30 Oak Leaf, 100 pkgs. 6 50 Old Dutch Cleanser 4 75 Queen Anne, 60 pkgs. 3 60 Rub-INo-More _...... 5 60 CLEANSERS. ITCHEN LENZER 80 can cases, $4.80 per case SODA Bi Carb, Kegs - 4 SPICES Whole Spices Allspice, J: Lica @15 Cloves, Zanzibar : Of Cassia, Canton —..... @ 2a Cassia, 5c pkg., doz. @40 Ginger. African ..... @t5 Ginger, Cochin _. a0 Mace, Penang ! . @ie Mixea, No. Fo aa Mixed, No. 2 ae rG Mixed, 5c » doz. @45 Nutmegs, p50 Nutmegs, £5 Pepper, Black amie Pepper, White Jo @40 Pepper, Cayenne __... @22 Paprika, Hungarian Pure Ground in Bulk Allspice, a 2 G7 Jamait Cloves, Zanzibar v4 Cassia, Canton 7 p22 Ginger, African . @24 Mustard : _ @22 Mace, Fenange ...... @i5 Nutmegs 6a Pepper, Black — a 20 Pepper, White ‘ .- G32 Pepper, Cayenne —____ Paprika, Hungarian_-_ Seasoning WOODENWARE Chili Powder, ise .... 1 36 Baskets Celer Balt, & 64. .. 95 Bushels. narrow band, page, 2 OZ. = 90 r ndle ae 1D alt l 35 narrow band, I oo I , L Zz 20 r } ue , 20 Leavy 29 LIT ! 99 int i ge kL OZ 90 medi i Ll oz 90 nall 2% Z 90 Butter Plates STA Escanaba Manufacturing King at 141 Co. Muzzy. 48 1 lb. pkgs. 9% Standard Emeo Dishes Powdered 1, Argo, 48 1 lb. pkgs 2 xtra sm cart 1 55 ] carton 1 67 Kingsford carton i 83 i r Gloss, 40 1 b, 11% ’ oe - aa oO. Uv ¢ ig Ca ae 04 Gloss ». 4 jumbo carton 1 83 Argo, 48 1 lb. pkgs...3 75 ‘No. ! Mammoth ~~ 1 65 A 1? . 4 ) { At 10 Churns Aa it ' A, A on aoe ait 4 4 So g 16 Muzzy 16 lb. package Ql, Clothes Pins [2 I I lanufacturing boxe 11, Co. 10 , 10 . : : . oo SYRUPS Wrapped _. 5 83 Corn a Barr oe Half Barre] 8] Egg Cases B Kare . ! l, Star Car r 5b 25 {0 10 50 | 5» OO ) UU Faucets I ( «4 Oe Te ; Y 90 it i 1 Ww. Lo 90 In Red | ) Mop Sticks GQ0Z ) Pa cee t spring 2 Pure Cane “ - ld 2 c | 2 40 C 3 3 60 3 2 20 TABLE JCES Ww Pails Lea & Perrin, s l > nized « 2 ae , : cd a 7 _ 4 25 x o * 7 10 ul {i i Toothpicks ' i Manuf ing Co ee I 1 85 T 3 75 Japan ¢ 3 75 y ! 1 I ( 7 00 { a Traps QD a sles 66 { 1 70 i OO 00 30 x t : Tubs : ' 42 Of Is OO Yo g 4 > Fa ' ; ng : I i 4 English Breakfa et Sir | NO! Y } TY t ‘ry } M 1{) 15 W 1) : 2 1 65 I"] © } 1 ak oe n E — TWINE Wood Bowls otton Butter . 8 @ Cotton, nly ills Ls Putter 6a Weaak | 22 itt eee , i putter «8a. VINEGAR ( B 5 7 \\ \ 9 WRAPPING PAPER \\ \ 4 re Manila hite 07 \\ \\ 2 re ea Manila ..... &% 10% 2 70 2 70 1 36 2 70 ) 1 35 : : NO. 4£, Pe! ) AcT cs wT 8 os 1 25 YEAST—COMPRESSED No. 3g, per g 190 Fleischman, per doz. _. 28 SPEER neg mn RRR Ae MIS OCT A NEI ET 30 Expanding Usefulness of Postal Sav- ings System. Our energetic Postmaster General, who has spared no effort to speed up his department, now proposes a plan to lure the hoardings of a host of po- tential depositors into the coffers of the postal savings system. The best asset of that system is the implicit confidence of depositors of foreign extraction in the best credit in the world—that of the United States Government. That confidence accounts for the fact that of more than half a million depositors, nearly three-quarters are of such nativity. A fundamenta! reason why this sav- ings bank under Government auspices has not been more attractive is the low rate of interest. Two per cent. hardly could be expected to compete with 3 or 4, offered by private con- cerns. Mr. Hays’ first recommenda- tion is that the rate should be raised from 2 to 3 per cent. He wants to reach the short-term depositors by a proviso, granting interest even though the deposit is withdrawn in less than a year. Moreover, he recognizes the growing inculcation and practice of juvenile thrift by arranging to let children less than ten years of age have their own bank accounts. An- other change would establish banks in 50,000 postoffices, instead of 6,300, as at present. These and other fea- tures of the plan undoubtedly will go far to enlarge the popular patronage of a plan which, even under the pres- ent somewhat restrictive conditions, yielded the Government a revenue of $1,720,000 last year deposits totaling $161,000,000. from “If a billion dollars can be brought out of stockings and closets and saved from waste and ‘wildcats,’ it will do incalculable good,” says Mr. Hays. He is right. The circulation of the money will be stabilizing and a con- fidence-breeding factor in business. The present condition of the postal savings system, which encourages pos- sible deposits to remain in hiding without tempting them into the open, is conducive to the continuance of a state of fiscal and industrial stagna- tion, which all of us are bound in every feasible way to endeavor to overcome. Mr. Hays talks the lan- guage of a sturdy and resonant opti- mism that it is good to hear. ———_-~-<-___ The Farmer’s Buying Power. The question, What’s the matter with business? can be answered roughly with this simple statement of facts: In 1914 twenty bushels of corn would buy a ton of pig iron. In 1921 forty-five bushels of corn will buy a ton of pig iron. This formula sets out the relation between the purchasing power of the farmer and the stuff he has to buy. What is true of the corn farmer is approximately true of the cotton, wool and livestock raiser. It is true in large degree for all dealers in raw materials. Why the farmer isn’t buying as usual is not a matter of psychology, or mood, or anything of that sort. He was exchanging his products for manufactured articles on a normal business basis before the war when he could buy his goods, that we rep- resent by a ton of pig iron, with MICHIGAN TRADESMAN twenty bushels of corn. Obviously, no matter how disposed he might be to buy to-day, his purchasing power is slashed to pieces when it takes forty-five bushels of corn to buy what he could have bought in 1914 for twenty bushels. The farm purchasing power is the biggest block of purchasing power in the country. The manufacturer can’t run his factories on a normal basis when his farm market is cut in two. The balance between farm and factory, farm and city, must be more nearly restored for business to get into a healthy condition. The situation isn’t an easy one or pleasant. But it is impossible to get away from the fact that business as usual can’t go on until costs come within the farmer’s_ reach. Profits generally have been radically reduced. In many businesses they have vanished. Is there any way for costs to come down further without increasing efficiency of production or decreasing wages? down Wouldn’t a man be better off to be employed full time on smaller wages than to be out of work or working three days a week with a higher scale? —Kansas City Star. —_—_+-.___ Children’s Dresses Promise Well. The way the warm weather has brought in re-orders for children’s dresses is taken by the Associated Dress Industry of America as an in- retail proceeded satisfactorily and that they are in a healthy condi- dication that liquidation of stocks has tion now. As a result, makers of’ children’s dresses and rompers are looking forward to a substantial Fall Because of the extent to which stocks have been broken by business. the process of liquidation, it will be necessary in many cases for reatilers to replenish their lines liberally in or- der to make a good showing. Special plans are now being made by the re- tailers to handle their school dress b The consumer demand for these garments sets in soon after the middle of August. Some especially attractive “numbers” are being shown this year by the manufacturers, both for early Autumn and cold weather wear. USINCSS. a Good Words Unsolicited. Mancelona Grocery Co., Mancelona: “Could not keep store without it.” James DeKempter, general dealer, New Era: valuable to me in my business.” Dan H. Johnson, meat dealer, Mt. Pleasant: 1 reading the Tradesman very much, especially the front cover.” “The Tradesman is very enjoy H. Joffe, general dealer, Boyne Falls: “Please find enclosed check for $3 for renewal for the Michigan We have read the Mich- igan Tradesman for twenty years or Tradesman. more, and we certainly appreciate it. We get more good out of it than any other trade paper we take, and would be lost without it. Long live E. A. Stowe.” N. H. Seller, hardware dealer, Car- “We are eating one meal less per day to pay for this subscrip- tion, but would sooner cheat our stomach than our business,” son City: Variety of Fabrics Used in Fall Millinery. Panne and Lyons velvets are run- ning a pretty race for supremacy in the millinery fabrics that will be pop- ular this Fall, with hatters’ plush com- ing in for more attention than it has received for several seasons. The su- premacy of duvenor over duvetyn, ac- cording to the forthcoming bulletin of the Retail Millinery Association of America, is merely temporary, al- though it is difficult to say just how temporary. "ibe angora trims and tacings that are now seen will not be dimin- ished later in the coming season,” the bulletin will continue. “Fuzzy naps and fluffy weaves of beaver strips will hold a place, as will the heather angora effects that are a part of the mode. Brocaded duvetyns will be ap- proved, but will probably not prove so popular as the plain material in the long run.” A moire treatment of this fabric will also be seen, and will prove interesting, to say the least. “Chenille looks as if it will do bet- ter as a trimnfing item than as a complete covering for a shape, but turbans are seen for the new season made entirely of a clipped chenille draping, with enough light and shade in the wide fringe stimulations of the clipped stripe to imitate the pasted- feather type of turban. “All indications point to a big sea- son for satin, along with velours. Baronette satin for immediate use, cired satin for between seasons, and the heavier duchess variety for win- ter, is the outlook. The French are showing a certain amount of interest in a new waxlaize, a kind of cired baronette which is apparently lacquer- ed. It ought to be a bigger factor than the suede and kid glace surfaces, owing to its light weight, which is a factor at any season.” ——_-< > __ Hawaiian Pineapple Yield Big This Year. Figures compiled by the Matson Navigation Company show that more than 6,000,000 cases of canned pine- apples and 585,000 tons of raw sugar will find their way from Hawaii this year. F, A. Bailey, secretary of the Mat- son Company, says the 1921 output of Hawaiian “pines” and sugar will approximate the yields of the last three years. Sugar production this which has been deferred somewhat because of labor trouble and unfavorable climatic conditions, will run well into August, he asserts. The first heavy movement of pine- apples received from the islands this year arrived a week ago on the steam- ship Matsonia. Her cargo consisted of 87,682 cases and fifty carloads, or 1,750 tons, were dispatched to various sections of the United States. Matson officials say some of the Ha- waiian sugar and pineapple crops this vear will be diverted via Seattle for rail shipment. They intimate some consignments may be sent to Eu- ropean markets direct. The big freighter Manulani, which arrived recently at Honolulu, is book- ed to load between 9,000 and 10,000 tons of sugar and pineapples for the Atlantic Coast. She will sail to the season, Eastern seaboard direct. The liner SNP RTS ite Se BET eat Sete July 20, 1921 Hawkeye State, now en route to this port, is scheduled to sail from the islands July 29 with pineapples and sugar exclusively. Other Matson ships en route to the islands for capacity loads of these products are Williams, Dimond & Company’s freighter Mexican and the steamship Steel Ranger, of the Nor- ton-Lilly fleet. ——_+--~2____- Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dissolution with the Secretary of State: Charles E. Norton Co., Grand Rap- ids. Norton Co., Grand Rapids. Frankenmuth Milk Products Corp., Frankenmuth. Abe Schefman & Co., Inc., Muske- gon. Bay City Optical Co., Bay City. Elba Improvement Co., Elba. Brandon & Hanna Co., Detroit. Giern & Anholtt Tool Works, Inc., Detroit. South Lansing Real Estate & In- surance Co., Lansing. Dreamland Theater Co., Detroit. Federal Baking Co., of Ishpeming, Mich., Ishpeming. Automotive, Inc., Flint. Meso Land Co., Detroit. Penn-Terminal Land Co. Detroit. “Manhattan” Hat and Furnishing Goods Co.. Detroit. : Littlefield Realty Co., Detroit. Western Investment Co., Detroit. Keister Brace Agency, Sparta. Michigan Cereal Co., Upton. Had-Leen Co., Holland. Ypsilanti Underwear Co., Inc., Y psi- lanti. Brooklyn Hall, Detroit. Union National Bldg. Co.. gon. Shine-Off Co. of Michigan, Detroit. Graham Land Co., Port Huron. Sprague Correspondence School of Law, Detroit. Cheboygan Muske- Metal Products Co, Cheboygan. ——_~-. ____ The Regular Thing. “How’s your new hired man, Eben2” enquired Farmer Field. “Just like all the rest of ’em,” re- plied Farmer Grimm. “Too light for heavy work and too heavy for light work.” ———__~~+~<____ Good taste is a merchantable com- modity. You Make Satisfied Customers when you sell “SUNSHINE” FLOUR BLE¥DED FOR FAMILY USE THE QUALITY IS STANDARD AND THE PRICE REASONABLE Genuine Buckwheat Flour Grahan and Corn Meal J F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN July 20, 1921 Proceedings of Local Bankruptcy Court. Grand Rapids, July 11—On this day was held the final meeting in the mat- ter of the American Conservation Products Co., Bankrupt No. 1935. There were no appearances at the meeting. An order for final distribu- tion and a final dividend of 80 per cent. was made. This estate has now paid out 85 per cent. on all claims proved. Meeting adjourned, no date. On this day was also held the final meeting in the matter of the Wolver- ine Tire & Rubber Co., Bankrupt No. 1883. There were no creditors pres- ent or other appearances. Several additional claims were allowed against the estate. The trustee’s final report and account was approved and al- lowed by the referee. An order was made for the payment of administra- tion expenses and a first and final dividend of 5.8 per cent. The meet- ing was then adjourned without date. Nothing more will be done in this es- tate save to make the several formal orders in closing the same. July 15—On this day was held the special meeting of creditors in the matter of Chas. F. Bartlett Co., Bank- rupt No. 1939. The meeting was called pursuant to the petition of the trustee, setting forth that he had re- ceived an offer from the Watson-Hig- gins Milling Co., of Grand Rapids, of $1,250 for all the personal property of the bankrupt estate located at the plant at Russell avenue and P. M. R., Grand Rapids. The bankrupt was present by attorney, Wm. Landman. Trustee was present in person and by attorneys, Clapperton & Owen. Cred- itors appeared in person and by at- torneys, Butterfield, Keeney & Am- berg, George S. Norcross and Michi- gan Trust Co. Several purchasers were present in person. A motion for the sale of the equity in the real es- tate at Carland was made and it was determined that it should be sold by the Michigan Trust Co. and the funds derived therefrom to be retained by the trustee of the estate until the rights of the respective parties thereto should be determined. The property upon which the meeting was called was struck off to the Watson-Higgins Milling Co., for $1,375 as several other bidders raised the original bid. The trustee of the estate was authorized to care for the insurance on the Car- land property. Upon motion that an audit of the bankrupt’s books be taken, the trustee was authorized to expend a reasonable sum for the same and that such audit be taken. Trus- tee further authorized to repair the floors at the Grand Rapids plant. The meeting was then adjourned to July 26, at which time the creditors will also consider the sale of the personal property located at Augusta and upon which Mr. William Maxwell, of Kala- mazoo, has offered $550. All interest- ed in the purchase of this personal property are requested to be present at that time. On this day was also held a special meeting in the matter of the Identity Cigar Co., Bankrupt No. 1927. There was no one present. Several more claims were proved against the es- tate. An order was made by the referee for the payment of administra- tion expenses and a first dividend of 15 per cent. The meeting was then adjourned without date. On this day was also held the first meeting of the creditors in the mat- ter of Ignatius Gadziemski, Bank- rupt No. 1956. The bankrupt was pres- ent in person and also by attorney, C. I’, Olmstead. No creditors were pres- ent or represented. The schedules were amended by the addition of sev- eral creditors. The bankrupt stipulat- ed with the referee as receiver of the estate to allow his exemptions to be sold with the balance of the estate and to take pro rata in cash. Creditors failing to elect a trustee the referee appointed Chester C. Woolridge as such and fixed the amount of his bond at $5,000. The bankrupt was sworn MICHIGAN TRADESMAN and examined by the referee without a reporter. The appraisal was filed as the report of the receiver. ‘The meet- ing was then adjourned without date. July 13—On this day was held a special meeting in the matter of Har- rison Parker, Bankrupt No. 1953. The purpose of the mecting was for the further examination of the bankrupt. This meeting was held pursuant to a petition of one of the creditors of the estate for the further examination of the bankrupt. The bankrupt was present in person. An examination was conducted by the attorney for petitioner and the testimony taken be- fore a reporter. The meeting was then adjourned without date. July 19—On this day an order was made for the stockholders and those subscribing for capital stock in the Faas of the Wescott Grocertia Co., Bankrupt No. 1893, to show cause be- fore the referee in bankruptcy at his office 315 Houseman bldg., in the city of Grand Rapids, on the 25th day of July, 1921, why the said stockholders and subscribers should not pay into the estate the amount of their several unpaid holdings and_ subscriptions. The order was made pursuant to a petition of Frank V. Blakely, trustee of the estate. ——_—>+¢—__ Code of Ethics For Hardware Deal- ers. At the recent annual convention of the National Hardware Association, the following code of ethics was adapted for the hardware dealers: It is not within the wholesaler’s function to quote prices to consumers. All sales to consumers should be made through the legitimate retail mer- chant. Hardware jobbers should not sell to merchants not engaged in the re- tail hardware business merchandise not intended for regular resale pur- poses. Price reductions by manufacturers should be promptly passed to the re- tail merchant, and by him to the pub- He. Cash discounts should be taken only within the specified or agreed time. sills should be paid promptly ac- cording to specified terms. In no case is the retail merchant justified in de- laying his remittance for a longer per- iod, except by special agreement, in which case he should be willing to pay a legitimate interest charge for the accommodation. Merchandise shipped on regular or- der should not be returned without permission from the seller. Such per- mission should not be requested after the lapse of a reasonable period, and in no case should such shipment be made “freight collect.” The retailer should accept railroad responsibility for goods delivered by the shipper to the railroad in good or- der. Deductions should not be made from the invoice to cover damage for which the shipper is not responsible. Buyers should not violate the con- fidence of prospective sellers by di- vulging price quotations. —_——_-. ~~ Success in business means the abil- ity to get adequate net returns from your occupation. Success in life means more. It involves making friends, acquiring happiness and the right kind of a standing in your com- munity. —_>-.__ There is nothing just as good that you can put in the place of real hon- esty. There is no substitute for hon- esty, oa sess eraser rece poet caeeeerner sere at If set in capital letters, double price. FOR SALE CHE*P The Universal Store hardware stock at Leslie, Mich., including 64 feet of the finest Sectional Fixtures, three Toledo scales, big safe—no imple- ments. Elegant modern front, 28x100 store with basement and elevator, eccupied thirty years as hardware stand, can be rented for $60 per month. Fine farming section. Splendid vil- lage of 1,100 population. Water works. Electric lights. Two railroads. Could reduce stock to $3,500. Terms liberal to responsible party. A. T. VANDERVOORT, Lansing, Mich. For Sale—Good paying hardware store with stock and fixtures amounting to about $8,000. Located in a good, live town North of Grand Rapids. Will sell for cash only. Health reason for selling. Address No. 419, care Michigan Trades- man. 419 For Sale—Do you want a good ge neral store? A pleasaant place to live. I have it. Ata bargain, $3,500. Too old to con- tinue in business. Address, or call and See, B. FEF. McCumber, Boyne City, Mich. 420 Wanted—To hear of good business for sale. Cc. c¢. Shepard, Minneapolis, Minn. © 421 Bargain — ¢ Yombination grocery and bakery. A-1 condition, best location. Other interests demand quick _ sale. Terms arranged. Ask Alderdyce, Battle Creek, Mich., for further details, 422 BAKERY—Small town with good chance to build up good business. Rea- sonable price and terms to suit. I. E. Roots, Decatur, Mic h. 23 For Sale—Stoe _ of dry goods and gents furnishings located in best retail section of city. rast sell at once to close es- tate. Will give term lease to building. Stock fivenicricd April 1 $7,000. Address Geo. $. Powell, Exec., Grand Rapids, Mich. 424 Money Getting, Good WILL HOLDING, COLLECTION LETTERS. That’s what you want. That’s what our’s do. Set of five, live pulsating, letters post paid for $5. A. C. SATHER 8th Floor 20 E. Jackson SBivd., Chicago, Il. 1000 letterheads or envelopes $3.75. Copper Journal, Hancock, Mich. 150 FOR SALE—Shoe stock in town of 13,000; 40 years established business. Manufacturing town. Good farming com- munity around. Clean stock. Best loca- tion in town. Long lease. Reason for Selling. want to retire. This will bear inspection. Attention W. B. Cain, Cain & Son, Canton, I. 414 Akron Williams pose vuleanizer, value $475. Used only three weeks. Price $325, r ©. &. Detroit. &. A. Bowman, In- corporated, 4815 John R. Street, Detroit, Mich. 415 Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Exchange—For farm, $12,000 grocery stock in city of 15,000, well located for splendid trade. Must retire owing to poor health. Loder Real Estate Exchange, Homer, Mich. 418 For Sl deacaes business, highest type, built on proper business principles, producing satisfactory return on $6,000 investment. Located in one of the best small cities in Michigan. Will stand strict investigation. Best of reasons for selling. Address No. 416, care Michigan Tradesman. 416 REBUILT CASH KEGISFER CO. Inc. Dealers in Cash Registers, Computing Scales, Adding Machines, Typewriters And Other Store and Office Specialties. 122 N. Washington, SAGINAW, Mich, Repairs and Supplies for all makes. BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous Insertion. No charge less than 50 cents. Small display advertisements in this department, $3 per inch. is required, as amounts: are too smail to open accounts. Payment with order SASH AND DOOR FACTORY FOR SALE OR LBASE—Buildings and méa- chinery for manufacturing millwork. Cheap power, growing city; can be leased complete three to ten years. Address Box No. 1421, Tulsa, Okla. 4160 MR. MERCHANT Write at once cUr our new business BOOSTHR PLAN Will stimulate and increase your bus a ness wonderful = Full particulars frée, bear today. alle y Manufacturing Co., Grafton, W. ve 411 FOR SALB—One of the best drug stores in Muskegon. Steady, all-year- round business. Best of reasons for sell- ing. Address No. 387, c-o Tradesmgn. 387 Greene Sales Co., Special Sales Coh- ductors, 212 B. Main St., Jackson, = ‘ Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 274 Bast Hancock, Detroit. 566 Will pay cash for whole stores or part stocks of merchandise. Louis Levinsohn, Saginaw, Mich. 998 Watson-Higgins Mlg.Co. GRAND RAPIDS. MICH, Merchant Millers Owned by Merchants ‘ Products sold by 2a Merchants j . Brand Recommended ‘ by Merchants NewPerfection Fiour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks Second-Hand Safes We pay cash for second- hand safes. We can use any size of any approved make. Grand Rapids Safe Co. Grand Rapids DENATURED ALCOHOL POISON LABELS In conformity with the require- ments of the new regulations of the Internal Revenue Department, we are prepared to furnish special poison labels for use in selling De- natured Alcohol, printed with red ink on regular gummed label paper, as follows: fe ae $1.25 BO oc ecw tie te tenn caa ee os S80 MOCO 2.1.0. nes gideaengeccsas Uae 0 ee 7.50 All orders promptly executed. Tradesman Company l Grand Rapids 32 MICHIGAN TRADESMAN July 20, 1922 Review of the Produce Market. Apples — Red Astrachan and Duchess command $1.75@2 per bu. Bananas—7%c per Ib. Beets—Home grown, 40c per doz. bunches. Blackberries—$3.75 per 16 qt. crate. Butter—The market remains very firm, quotations on the different grades having advanced lc per pound during the last week. This is due ee largely to the extreme dry weather in the tWroducing sections, which has caused a decrease in the make of creamery butter to the extent of about 20 per cent. There has been placed in storage and unless there is a change in the weath- some butter er, prices will continue to remain firm. Local jobbers hold extra cream- ery at 4I1c in 63 lb. tubs and 42c in 40 lb. tubs. Prints 43c per lb. Job- bers pay 17c for packing stock, but the market is weak. Cabbage bu. Cantaloupes—Imperial Valley stock commands $4 for ponies, $4.50 for standards and $2 for flats. Carrots—Home grown, 35c per doz. bunches. Home grown, $1.65 per Cauliflower—Home grown, $3 per doz. Celery—Home grown, 40@50c per doz. stalks; large size, 60c. Cocoanuts— sack of 100. Cucumbers—$1.75 $1.10 per doz. or $9 per per doz. for home grown hot house; garden grown, $1 per doz. Currants—$3.25 per 16 qt. crate for red. Eggs—The market is steady to firm, the average quality of fresh ar- rivals showing more or less _ hot weather defects. The quotations have advanced 2c per dozen and at this writing there is a fairly active de- mand for eggs, more particularly of the finest quality. Local dealers now pay 25c f. o. b. shipping point. Gooseberries—$3 per 16 a rate. Green Onions—Silverskin, 20c per doz. Green Peas—$3.50 per bu. for home grown. Honey Dew crate of 8 to 9, Melons—$3.50 per Lemons—" 1s i The market has declined per box, due to the action of tf) consumer in refusing to pay extreme high prices for the fruit. are now quoted as follows: 300 size, per box pee pp mw fe Oe box 14.00 240 size, per box Ta on ce 13.50 Choice are held as follows: 300 size, per box epee 6 00 270 size, per box 8 240 size, per box Lettuce—Leaf, $1.50 per bu.: head, per bu. Onions—California, $4.50 per 100 Ib. sack; Virginia, $2 per hamper; home grown, $2 per bu. Oranges—Fancy California Valen- cias now sell as follows: J Oe Ee $6.25 oe 6.25 176 i ee ee O25 Pee ee — 2... ....h.!.UDhUmUmrrC 6.00 ea !..LUhLUmUDLDLmLUhmUmUmrC 6.00 —.. ll. sCi‘i‘“R 6.00 Parsley—60c per doz. bunches. Peaches—Georgia Elbertas com- mand $3.50 for fancy and $3.25 for choice. The next car to arrive later in the week will have to be sold $1 per bu. higher. Peppers—Home grown, 40c per doz. Pieplant—$1.50 per 40 Ib. box. Potatoes — White Cobblers from Virginia fetch $6 per bbl.; home grown, $2 per bu. Radishes—20c per doz. for home grown. Raspberries—Red, $4 per 16 qt. crate; black, $3.50. Spinach—$1.50 per bu. for home grown. String Beans—$1.50 per bu. Sweet Corn—40c per doz. Sweet Potatoes—Illinois kiln dried commands $3 per 50 lb. hamper. Home grown hot house, $1.65 per 7 lb. basket; garden grown, 1.25 per :/ Ib. basket. Wax Beans—Home grown, per bu. Water Melons, 50@60c for Georgia grown. Whortleberries—$5 per 16 qt. crate. Tomatoes tf + $1.50 With a view to speeding up delivery of special delivery letters, Postmaster General Hays proposes to increase the rate from 10 to 25 cents. It is de- clared to be impossible, at the 10 cent rate, to furnish the extraordinarily swift delivery which “special” is sup- posed to guarantee. The gain in time, especially in large cities, has been found to be wholly disproportionate to the quintuple letter-postage charged for the service. The 25 cent “special” stamp, Mr. Hays has ascertained, will enable the establishment and main- tenance of an express-delivery that ought, he thinks, to increase the popu- larity of the service rather than de- crease it on account of the added cost. In small towns and rural postal districts the higher charge may in- clude telephone notification that a “special” has arrived, in case the addressee cares to fetch it himself. rt tl The notorious Harrison Parker was in town one day last week and spent one forenoon on the witness stand in The oc- examination was to prove that Parker was not a resident Michigan and therefore should not be declared a bankrupt by a Michigan court. 1 } he bankruptcy court here. casion for the + t He proved to be as elusive as ever and could not be held down to any one line of thought or made to make any definite statement on any subject on which accurate information was desired. [he stenographic re- port of the testimony leads the writer to conclude that Parker is either a clever rascal or a man of unsound and very erratic mind. The full text of Parker’s examination will be pub- lished in the Tradesman next week. —_~-~___ Good Reason For Not Screaming. Returning from the dentist’s Ss, where he had gone to have a tooth extracted, little Henry reported as follows: “The doctor told me before he be- gan that if I cried or screamed it would cost me 75 cents, but if I was a good boy it would be only half a dollar.” “Did | you asked. “How could I?” answered He enry. “You only gave me half a dollar.” scream?” his mother The President’s Appeal Touches the Popular Heart. Grandville, July 19—A republic like ours has its advantages over a mon- archy, and it is because of this that we boast of our freedom and the might of the common yeople. Never- theless there are drawbacks even in a republic. There has been all down our po- litical history too much catering to the different elements constituting our democratic Republic. President Harding has a right conception of his position, and in his message in- structing Congress as to its duties, he has done a brave thing—something that it required great moral courage to perform. The United States as a Nation is mortgaged for a considerable time in the future because of the debts that an immense war brought upon the country. The demand for immediate action with regard to a soldier bonus was strong. The politicians in and out of Congress were up in arms to carry out the wishes of that power- ful organization composed of ex-sol- diers, the Agee Legion. Although the Legion is not a fo- litical organization it is capable of knocking, out some of the panels of those fences various members of Con- gress have succeeded at great pains to erect in their several bailwicks. Having an eye out for the future these political pap-suckers were ready to vote for any bill the Legionaires might present, never once taking thought to what effect such enact- ment might have upon the stability of the Treasury, nor its after conse- quences where the honor and integ- rity of the country in a monetary sense was concerned. Fortunately, we have at the exe- cutive head of Government a man of clear brain, sound common sense— one who ee not been in the habit of going off half cocked as so many imagined abe n have done in the past. It required no small degree of courage in the Chief Executive to face the frowns of the American Le- gion and to take a firm stand for the country as a whole, while at the same time saving the Legionaires from themselves, It could be no credit to our soldier boys to force the country they fought to keep on the map into bankruptcy because they felt that they had not been fairly treated in the settling up at the end of the great War. However deserving these soldiers et the Republic are—ard there can be no discounting that—there is such a thing as killing the goose that lavs he golden egg. No soldier who went to France and to the German border 1 taking his life in his hand, wate ingly distress and. disturb the ‘ial conditions that he might re- few paltry dollars over and his army yay. Our soldiers are too patriotic for that, and they will soon, if they do not now, understand ight thing to do was exactly resident Harding has done in the line of cutting expenses so that the country may be able to pull out of its quagmire of uncertainty onto solid earth once more. The enormous debt contracted by the Nation in order to carry the war to a successful conclusion has placed a heavy burden upon the taxpayers of the United States. Doubtless our children’s children will not see the debt cancelled. To add several bil- lions to this staggering amount at the present time, with no fund to draw from to secure payment, would be the height of folly, and yet self- seeking politicians were eager and anxious to take the step, unmindful of their obligations to those who sent them down to Washington to legis- late in behalf of the whole and not a portion of the American people. There has been too much cate ring to different elements in our por ula- tion leading to a mass of unjust leg- islation which has been a discredit ta the manhood of our public official and a lal in the eyes of the world. A man, elected to the National legis lature, imagines he owes his elevation: to a certain element, mayhap the la- bor element or the farmer element: then again there is the foreign ele- meiut, a no inconsiderable part of the body politic. Latterly we have the soldier element to placate which mem- bers of Congress tumble over them- selves to please. No one of these varied elements has a right to be pla- cated at the expense of the great mass, of American citizenship. It is because of these elements, nate Hs that so much ill advised legislation has been indulged. It is high time that our members of Congress mended their fences in an altogether dilrerent manner than they have been doing in the past. Monar- chial governments have not this dis- tressing condition to contend with. It has been admitted by some of our best men, some of them congressmen, that there are many delicate questions to deal with, and that to be absolutely right on every question coming be- fore the National Council would sub- ject the advocate of righteousness to. an early withdrawal from his Con- gressional duties. Rather than lose their positions, members of Congress cater to certain elements which have no right to dic- tate, and thus are numerous undesir- able laws placed upon the statute books of the land. There was a great temptation placed before the President to a the line of least resistance, but his honest con- victions could not be overridden and. like the honest man that he is. he came forward with a plain statement of real conditions, placing himself alongside of some of our past chief executives who did their duty regard- less of consequences, That the honest, down deep senti- ment of the men of the American legion will fully understand the President’s position cannot be doubt- ed. Whatever the momentarv disap- poin tment, there will come a time for ref] cti on and unbiased consideration of the bonus question which will show ihe course pursued by President Harding to be the only right one un- der the circumstances. un So Observers of the housewife are be- ginning to suspect that canned goods are increasing in favor, not so much education Associa- 1 because of the campaign of undertaken by the Canners’ tion as by a slowly tion that ca : dawning realiza- nned foods are cheaper than some of the fresh ones. Wiieuaa report housewives com- plaining that fresh vegetables and fruits are not so economical as can- ned, owing to spoilage and waste and supplementary costs of preparation. The same is true of fish and meats; also of prepared foods, like canned baked beans, macaroni, plum pudding hash, ete. A surprising element in this economy appears to be the high Cost Of gas: a the cost of coal and the inconvenience of the hot kitchen fire. Housewives report that women prefer to buy a can of corned beef than to cook a piece three or four hours over gas, and to buy rather than bake beans. In the same way the heavier cuts of meats are neglected be- cause of the time required to cook them; more than enough to pay the difference between chuck and chops. It is evident that the experiences of the past three or four years have finally brought a considerable meas- ure of intelligent appreciation to the kitchen and the grocers will do well to keep watch over anything which unnecessarily advances food costs. eae ah si saan Wai ane tseeta Right on the Job Every working day, every week, every month, all the year ‘round, the grocer works longest and hardest to make both ends meet. The profit from the sale of Shredded Wheat Biscuit is “clear velvet”—no shrinkage, no loss, no slump in price—a clean, nutritious, staple cereal food. Always the same high quality, made of the whole wheat pre- pared in a digestible form. With a return to normal conditions we can now supply the full demand for this product. Shredded Wheat is easily handled, is ready-cooked and ready-to-eat. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. PWT (RYSTAL The. Salt thals ablbsalt- DIAMOND CRYSTAL SALT CO., CHOU Mest CC7- UAE Look Out for Him, He’ll Bear Watching Whenever you run across a man who brands all business men as thieves and liars, you'd better play safe and make him pay cash. You bet you had. We never knew a man who was suspicious of every thing and everybody, who wasnt good man not to do business with. We have said it before and we say it again, there are other safes mad just as good as ours but none any bet | ter. If therefore you need a safe— | and if you haven’t one you cert rinly do—we should like mighty well to tell you all about our safes, how they are made, what they are made of and the prices we can offer you. Dropping us a card to-day asking for this information will place you under no obligation to us. Will you do it: GRAND RAPIDS SAFE CO. Tradesman Bldg. Grand Rapids, Michigan McCray No, 676 7 UTA Serer we we TTT UT ewer eee ee Ss UTAGEITLA AAA ~ ~ RE \ VICAT ri | ——s 3 i j 5.4 Se Se Ne a ge { re real ie) Any fl) be Grocer and Butcher knows that the biggest prob- lem in handling perishable foods is waste and spoilage. Now consider this—the McCray Refrigerator cuts loss from spoilage to the absolute minimum. There’s a Grocer or Butcher in your town who uses a McCray —ask him, he knows. The McCray Refrigerator will prove a money-maker for you. Here’s ow—keeping food fresh means a saving in goods and therefore a saving in money—keeping food fresh means more sales and guicker sales. Quicker sales mean more turnovers—more profits. McCray construction has been developed with this thought in mind— that.the Grocery and Meat Business depends upon efficient refrigeration. The Patented McCray System assures positive, cold, dry air circulation throughout the storage chambers. McCray walls are constructed of materials that have the greatest heat repelling qualities. The McCray display features insure constant and effective showing of goods. Make Your Refrigerator Pay For Itself—Through our special payment plan you can secure any McCray Refrigerator or Cooler and pay for it while in use. Send for catalog: No. 72 for Grocery and Delicatessen Stores No. 64 for Meat Markets No. 53 for Hotels and Restaurants No. 95 for Residences McCRAY REFRIGERATOR CO. 4144 Lake St., KENDALLVILLE, IND. Detroit Salesroom, 86 East Elizabeth St. McCray No. 1042