es. r : : | i : : : ee 7 BaD re & Whe + a CES @G4% MICHIE ‘SSPUBLISHED WEEKLY 5(GaX SSRIS ee. ic q or on SA 4 oe .) N See = \ 3 Pe UR ee (as ee ave SSNS WIGAN | ie NG aes | A ig r ey A ar Ly ~ ri 7 FSA) ay ), By re sy TAAL cr Oy SF OE <7 GS \ ai \S = = Ws Spies fe G as GY C7 7 )\ YAP) pe Tg < at e es qa MN p i oe TRADESMAN COMPANY, PUBLISHERSRS eee AO) VA EST. 1883 By CR SSE NSE ASS SSSI REN Thirty-Ninth Year GRAND RAPIDS, WEDNESDAY, JANUARY 11, 1922 Number 1999 7% -~ 4 PP AA AAI AA IIADAIIIDAA IAAI IAAI IA IIA AI AID AAI AID AAD AAAI IA AAI SASSI SS ASSIS AA SA AAS AAA SAAS IAA SSAA SAAS AA SSSA ASA A AAAS SAS AS ASASSAIAN ‘ s Del cdie cheer ath ah SUCCESS + bak Ah It’s doing your job the best you can And being just to your fellowman; It's making money, but holding friends, - And staying true to your aims and ends; area eae ‘ Aad 4 4 A KREKKKRRKRRRR RRR RRR RRR RRR RKRARARRARARR oe It’s figuring how and learning why, And looking forward and thinking high, And dreaming a little and doing much; It’s keeping always in closest touch With what is finest in word and deed; It’s being thorough, yet making speed; It’s daring blithely the field of chance While making labor a brave romance; . . It’s going onward despite the defeat d 4 6k ek ag Pa aaa a ia ee a ag 44. KEKKKKRRKRRRK RRR RRR RRR RRR RR ARR AA And fighting staunchly, but keeping sweet; It’s being clean and it’s playing fair; It’s laughing lightly at Dame Despair; It's looking up at the stars above, And drinking deeply of life and love; It’s struggling on with the will to win, But taking loss with a cheerful grin; It’s sharing sorrow, and work, and mirth, And making better this good old earth; It’s serving, striving through strain and stress; 4 oY 4 4 It's doing your noblest—that’s Success. 4 4 iences of other people. Ak F EACH one of us had sense enough to stand on the shoulders of the people who have gone before, and not to be pioneers in testing out a multitude of foolish stunts of our own, humanity would become quite civilized in time; but few of us are shrewd enough to profit by the expensive exper- a 4 ~h bh . PRADA AA IAAI AAI AID AIA IIIS AAI IAAI AIA IAAI AAI AAAI IA SAAS AS ISAS SA SAS SASS SSA SASSI SIA IASI AAI ASIA AI SAIS AA SA IAA SAA AAS AIIASSASSSASAS SAAS ‘ 4 bi wh kB a ke agg gs gg a oe aE ae a a 5 he Ad KRKRKKKRKRKRKKRKKKKKKK KK KK KKK KKK KKKAKKKRKAKKKKKAKK RK AAKRAAAKRRKR Citizens Long Distance Service Reaches more people in Western Michi- gan than can be reached through any ; : other telephone medium. ieoianstncchcias tian j Puan oF Te Perosiey Pontiano Comm fa |” 18,764 telephones in Grand Rapids. emer TELEPHONE | \SEnRenENEn Connection with 150,000 telephones in | iV ’ Hi Detroit. USE CITIZENS SERVICE Petoskey Portland Cement CITIZENS TELEPHONE COMPANY A Light Color Cement Manufactured on wet process from Petoskey limestone and shale in the most modern cement DI AMOND M A TCHES plant in the world. The best of raw materials and extreme fine grinding insure highest quality cement. The process insures absolute uniformity. ASK YOUR DEALER FOR IT. Petoskey Portland Cement Co. General Office, Petoskey, Michigan ‘THIS IS OUR TRADE MARK, and its use on a package assures quality and satisfaction to the user; a prompt sale and a fair profit to both the Re- tailer and the Wholesaler. a a Satie ans Let Gran HIGRANULATED HI This is hot cake season— To serve them perfectly— use Franklin THE DIAMOND MATCH CoO. Golden Syrup Yeast Must Be Fresh c From every section of the country people are sending reports of how they have cured skin troubles, constipation and indigestion simply by eating fresh Yeast daily. The Franklin Sugar Refining Company PHILADELPHIA Fresh yeast—that means Fleischmann’s. Unless they eat the yeast fresh, they lose the very benefit they seek. ‘‘A Franklin Cane Sugar for every use’’ © Assure their benefit and gratitude by bringing this fact to their . attention. ,;Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup The Fleischmann Company S tt aA A ‘5 APS 7 y) ADESMAN Thirty-Ninth Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids. BE. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 3, 1879. if not paid in PRICE MAINTENANCE. Shall the maker of a patented razor or a well-advertised brand of soap be allowed to prevent the retailer from cutting the fixed price of his wares? No flat yes or no is possible, and for two decades the courts have been sup- plying answers which varied with the different cases. Efforts at the main- tenance of fixed prices are a concom- itant of wide advertising. The maker of Jenks’s Five-Dollar Watch wants it known that the cost and quality of his product are non-variable. How can he keep dealers from selling it, as a bait, for $4.79? The Supreme Court this week decided that the Beechnut Pack- ing Company had no right to enforce its prices by making the wholesalers and jobbers keep retailers in line, and blacklisting any jobber or wholesaler who sold to a price-cutting retailer. But there are various other methods of enforcing a fixed price. Two illegal forms of price mainten- ance have now been pretty clearly de- fined by court decisions. One is the Beechnut method, by which a single manufacturer, through a series of con- tracts or otherwise, effects a wide combination with jobbers and other distributors to prevent price cut- ting. This a combination in straint of trade, and against the Sher- man act. The other method is that by which a number of manufacturers combine with each other to maintain standard rates. The litigation between the American Publishers’ Association and Macy’s involved this second form. Macy’s persistently cut the price of net books. Fhe publishers alleged that for the store to advertise $1.50 novels at $1.39 injured them and tended to drive the small bookstores out of business. When the associa- tion tried to cut off Macy’s book sup- plies, a ten years’ tegal contest ensued. Macy’s in 1913 won a complete victory with damages, and the association dis- solved. However, certain forms of price maintenance have now been generally upheld, Recent cases of great interest his is Te- GRAND RAPIDS, WEDNESDAY, JANUARY 11, 1922 were raised by the simple refusal of Colgate & Co. to sell to certain price- cutting retailers, and by the similar re- fusal of the Cream of Wheat Com- pany to sell to the Great Atlantic and Pacific Tea stores. The Supreme Court decided in favor of Colgate’s. The courts have also tended to hold that a manufacturer can restrict re- sale prices by contract with the first purchaser; but that this contract sys- tem must not be extended to sub-pur- chasers. The Ashurst-Stephens bill in Congress would expressly legalize price maintenance by contract. Congress is unwilling to pass such a bill because the social desirability or undesirability of price maintenance is yet quite undetermined. Neither economists nor manufacturers nor re- tailers nor consumers are as groups at all agreed upon the subject. On the one hand, it is argued that by his ad- vertising the manufacturer practically sells his goods for the retailer, and therefore has a moral right to fix the price. It is said that whenever one retailer cuts the fixed price on a line of goods he prejudices rival retailers against that line, and they throw it out. Price cutting, again, is held to per- suade the public that the quality of the goods is inferior. Finally, it is said that chain stores and department stores resort to it to destroy small On the other hand, it is de- clared that price maintenance puts an undue emphasis on trademarks and advertising, and leads to wasteful ex- cess in the latter. It is held that fixed prices prevent the consumer from benefiting by the superior efficiency of certain distributors and foster waste- ful small retailers. They make the man next door to the factory pay as much as the man 3,000 miles away. They are also held to render it harder for new manufacturers to gain a foot- hold. As time and experiment show just what is socially desirable, Con- gress and the courts will respond. rivals. SWISS MONEY AT PAR. The movements in foreign exchange continue to absorb most of the inter- est in the business field. With the European countries generally embar- rassed by the depreciation of their exchanges, one might imagine that if any of them should chance to have its exchange advance to parity in terms of American dollars its position would be peculiarly happy. Switzer- land kappens to be the one country in Europe whose exchange now fluctu- ates closely around par. In fact, on several days recently the Swiss franc has crossed the line of parity. This means that in Switzerland American dollars have occasionally been at a slight discount. Nevertheless the Swiss have not been overwhelmed with prosperity because of the high ex- change value of their currency. On the contrary, they have found this to be in some respects a liability rather than an asset. The high value of the Swiss franc is not due to the factors that have given the American dollar its pres- tige in the world markets. Swiss money has attained a fictitious value on account of the peculiar economic and political situation in central Europe. Wealthy Germans and Aus- trians, desiring to escape the heavy taxation that is inevitable in those countries when their respective gov- ernments undertake to stop the print- ing of paper money and to balance their budgets, have developed the practice of using Switzerland as a kind of a safety deposit box for their liquid assets. As a result, there has been an abnormal demand in the ex- change markets for Swiss bills, and this has greatly ewhanced the value of the Swiss franc, Swiss exporters, in consequence, find it difficult to com- pete with dealers in Germany, Italy, Austria and Czechoslovakia, and in- dustry is depressed. Meanwhile Swiss banks carry an enormous amount of deposits from foreign countries, estimated at about $1,000,000,000 gold value, but as these are subject to withdrawal at any time the banks can only lend from them on short-time paper. This limitation prevents the utilization of such funds for productive purposes. Moreover, the high value of the Swiss franc served during the tourist season to diminish the number of American and British visitors from whom the coun- try usually derives a substantial busi- ness. Travelers last summer as a rule preferred to spend most of their time in countries where their money would go farthest, and there was a tendency for them either to avoid Switzerland or to limit their stay in that country. The foregoing facts show that European countries do not profit permanently either when ex- change is very low or when it is at or near par as a result of artificial con- ditions. Exchange rates are not a cause but only a symptom of a given business condition. While the sta- bilization of the exchanges is highly desirable, this is to be accomplished only by correcting the abnormal con- ditions underlying European com- merce, When the proper correctives are applied stabilization will come in due course. Se In buying foreign bonds, or domes- tic bonds, for that matter, be sure that you are at first familiar and sat- isfied with the provisions of the issue. We recently were asked about a cer- tain South American bond issued thir- ty-five years ago, which, for a period of three years, defaulted in interest. There was a provision in that issue which, when interest payments lapsed, Number 1999 automatically suspended payments into the sinking fund and extended the maturity of the issue for a further period of some years. In this case the bonds for the in- which was in default, and at the same time saw the position of his security weakened by the suspension of the sinking fund payments and the extension of the maturity for the pay- ment of the principal. investor received terest There 1s a prevalent tendency when purchasing securities these ignore of important points. to some The provision re- ferred to, however, is a very unusual one, and, after all, the soundness of a security is determined by the sound- ness of the company issuing it, the earning ability, the permament posi- tion of the business and the influences which are present or which may pos- sibly develop that would affect the company’s financial position. In the graveyard of investments many securities that first liens assets that turned out to be practical- ly worthless. are were on When you buy a bond you are concerned in the market for that bond. You are more concerned in the ultimate payment of that bond at maturity. In making investments there is often the tendency to have one’s judgment clouded by temporary considerations, but one of the most common failing is to forget the trend and development of factors which in- fluence an investment—in other words, to sleep on an investment and not get rid of it when there is yet time. Figures for the cost of living in the United States and Great Britain show that both countries the present level is at approximately the same percentage above that of 1914. Ameri- cans, therefore, who have been keep- ing close watch on the course of prices here and abroad are frequently sur- prised to hear British visitors remark that when due allowance is made for in differences in exchange, prices are higher here than in England. A Brit- ish journalist now in this country who is a close student of economic problems recently affirmed this state- ment that prices are higher in the United States and pointed out the reason. In both countries it is cus- tomary for statisticians, when meas- uring price changes, to take a pre- war year, either 1913 or 1914. In those two years the British price level was lower than that of the United States. If, therefore, prices in both countries stand at the same percent- age above the pre-war figure, it is evident that the British level is ab- solutely lower than the American. The difference between a firetrap and a beartrap is that sometimes the bear gets away. The firetrap always catches someone, 2 Relation of the Retail Grocer To His Customer. Cadillac, Jan. 10—Have you tried selling drop shipments to your cus- tomer? The idea is just as practical as buying drop shipments from your jobber or manufacturer. If your out- let for the goods is sufficiently large to permit you a sufficient number of turn-overs per year, then drop ship- ments may be a source of profit. If, however, a drop shipment cf any kind of goods covers a period of more than sixty days, be sure and give the buy- ing of same very careful consideration, as a fair profit on the goods may very easily be turned to a loss. Your customer, if offered a package free with five, for example, may be induced to buy the five in order to get one free and they might have use for the goods; but if it took too long a time to use them up, it would hardly pay them to buy in quantity. One ad- vantage, however, is in forcing sales when a large stock is on hand. A live wire will put pep into his sales talk and in this way induce greater consumption of the goods. The convention in Bay City next month will have a program dealing in detail with such subjects as the one cited above, as well as others pertain- ing to health, salesmanship and such subjects as will especially interest dealers and it is the wish of the board of directors that every merchant who possibly can attend will plan to do so, as the Chamber of Commerce of Bay City has assured the committee that nothing will be left undone to make the three days of the convention-— Feb. 21, 22 and 23—both pleasant and profitable. Attorney General Daugherty has seen fit to charge retailers with get- ting too great profits, notwithstand- ing the fact that investigation after investigation has been carried on the past year or two in an attempt to show that the retailer is making too much money. The investigations do not seem to show’any very startling fortunes being made, and while Mr. Daugherty threatens investigation again, it might be well if he would look up the records beng obtained by the Joint Commission in its tabulat- ing of prices on groceries and pro- visions from the year 1913 to October 1921, these figures should satisfy any mind that exorbitant profits are not possible on necessaries in the food line, as well as the fact that the con- suming public are not blind to the dif- ference in prices existing between various stores. The day of investigation on prices should be at an end and as retailers ve should resent any suggestion that cur customers, who are in many cases our relatives and friends, should have guardians appointed in the form of some public official who assumes the responsibility of looking after their welfare, when it is more than likely your customers deal with you because they believe in your honesty and fair dealing with him. So long as people 11 authority continue to make false statements and threaten investigations, iust so long will there be more or less delay in getting business back to a sane and normal condition, besides labeling the dealer with bad names that do not belong to him. The problems of the retailer are per- plexing and complicated, due more than anything else to the fact that they do not act unitedly in counteracting their difficulties, while with a co-opera- tive effort many of the troubles would be overcome. To-day a retailer told me that the credit bureau composed of retailers in his town helped him to keep down his losses, due to the fact that his customers had a desire to carry a good record with the bureau. Co-operation along other lines will have just as good results and will win the respect of those who now feel justified in blaming you for much of the trouble they have because of the toll taken in profits. Every day good business men find :t to their advantage to discuss their MICHIGAN TRADESMAN business problems with those who are engaged in the same line, as very few men are big enough to know all there is to know about the business in which they are engaged. For this rea- son associations bring together the ideas of many in order that the in- dividual may profit in the greatest measure. J. M. Bothwell. —_ +23 >____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 10—It was somewhat of a surprise to our local business men to hear of Newberry’s big lumberman, William Horner, go- ing into the hands of a receiver, be- cause ‘he was considered one of the safest risks in the lumber business. Several of our local firms are heavily interested, but from present indica- tions it looks as if Mr. Horner may be able to pay one hundred cents on the dollar, which we trust will be the case, James Dawson, formerly in the gro- cery business in the Canadian Soo, was last week elected mayor of that city. He was one of the leading mer- chants and the brother of our es- teemed citizen, A. W. Dawson, of the Northern Power Company here, who is well known on both sides of the river. The Soo hockey team started the ball rolling last week, but it proved to be a Waterloo when playing the open- ing game with the Canadian Soo. In order to get revenge they plaved a re- turn game in the Canadian Soo last Friday, but found that the Canadians had lost none of their former speed and copped the second game. So now our local team must spurt up some be- fore we will have anything to say about hockey. It is better to be somebody than to be everybody. John [. Jennings, three years has been local representa- tive of the Jewell Tea Co., at Manis- tique, has been transferred to Es- canaba and will have five branches under him for the present and some more will be added in the spring. Mr. Jennings has been a hard worker and built up the trade in a very satisfac- tory manner. He has earned the pro- everything to something to who for the past motion, which pleases his many friends. Our idea of a smart salesman is one who can sell a fountain pen to a man who cannot write. Forest Lake and Freedman Spur are going to be among the active places this winter, as the Cleveland Cliffs Iron Co. is starting extensive wood operations, employing about 500 men. It expects to remove within the next few months eight million feet of hem- lock and hardwood logs. This is the kind of news we like to report, which is the best tonic Cloverland has to offer. A girl never likes to see any man she admires squander his money—on another girl. The many friends of David Mum- mery, formerly an employe of the Evening News here, were shocked to hear of his death which occurred at Flint last week, where he was em- ployed as foreman of the advertising section of the Flint Journal compos- ing room. He died as a result of an unsuccessful operation for apendicitis. The remains were taken to Stanton, his old home. It costs seven cents straight to ride on our street cars now. Even at that it is much cheaper than trying to run: an auto through the snow drifts, which in some sections of the city are as high as the fences. We have heard a report that E. A. Mitchell, of Windsor, Ont., was ar- rested at Chicago for selling half a car of lemons which he did _ not possess. We are trying to figure out how he could hand the business men of Chicago the lemon to that extent. F. R. Vigeant, our well-known fisherman, whose picture appears oc- casionally in the magazines as an au- thority on fishing games, showed his appreciation for our local fire fighters who successfully handled the fire in his store last week, by presenting them with $50 in gold. D. K. Moses, of New York City, is a business visitor in 'the city this week, being the guest of Mr. and Mrs. David Eliassoff. The many friends of E. L. Stanley, Cashier of the Sault Savings Bank, were pleased to hear that he is slight- lly improved, after receiving medical treatments at Mayo Brothers hospital, at Rochester, Minn. Mrs. Stanley is with her ‘husband and they will go South for the winter as soon as Mr. Stanley’s condition will permit. The average man believes in future punishment—for his neighbor. William G. Tapert. —__2. >> —_ Cheap Laws or Repudiation of Anti- Trust Laws? Indications from Washington are that Attorney General Daugherty has surrendered to the political bombard- ment of the meat trust and the farm- ers’ bloc. The meat trust knows just what it is doing but the farmers gen- erally do not. Caught in a dead market and unable to dispose of their accumulated crops, the farmers are willing to let the meat trust back into the grocery fold as buyers. They re- fuse to realize that it means ulti- mately the creation of a domineering and dominating buying force that will not only fix its own buying price on what the farmer produces, but will gradually kill off all competitors. In the end, canned goods, cereals, fruits and hundreds of other products will be in the hands of the “Big Five” and no competitor can live against it; no other distributor can get them. No one can read the evidence before the interdepartmental commission without being impressed with the pre- ponderance of opposition to the Daugherty programme. For instance, there were heard favoring the modifi- cation of the decree these “California Co-operative Canneries,”’ the Kraut Packers,-one county banker from Vir- ginia, one can manufacturer, four small individual canners, two fruit growers and one fish dealer, all obscure and unimportant. Against it appeared the Dried Fruit Association of California (35,000 mem- bers), the Merchants’ Association of San Jose, Cal., (300 members), the Orchard City Grange of California (280 members), the Canners’ League of California (representing 89 per cent. of the California canners), the Southern Wholesale Grocers’ Associa- tion (2,000 members), the Grocers’ and Importers’ Exchange of Phila- delphia, the Wholesale Grocers’ Sales Company of Philadelphia, the St. Louis Wholesale Grocers’ Association, several large individual wholesale gro- cers in many cities, the 4,000 canning crop growers of Michigan, the Michi- gan Wholesale Grocers’ Association, the Western Canners’ Association, the National Food Brokers’ Association, the National Wholesale Grocers’ As- sociation, the National Chain Stores’ January 11, 1922: ‘A MOTOR CAR is only as good as the house THAT SELLS IT.” We consider our Service organization second to none in Michigan. Consider this when you buy your NEXT CAR. Pierce-Arrow Franklin Oldsmobile F. W. Kramer Motor Co. Grand Rapids, - Michigan Howyourtax Lia- bility Is Changed By The New Tax Law,” by Mr. M. L.Seidman, isanarticle every tax payer should read. Reprintswill be sent to interested execu- tives wpon request. SEIDMAN & SEIDMAN Accountants & Tax Consultants Grand Rapids Savings Bank Bldg. GRAND RAPIDS New York Washington Rockford Chicago Newark _ Jamestown CIGAR CO. FON AO (0 (05s (Fae STRIBUTORS 5 a = z [ 2 January 11, 1922 MICHIGAN TRADESMAN Association, the Boston and the New England Wholesale Grocers’ Associa- tion, the Wholesale Grocers’ Associa- tion of Arkansas, Iowa, Nebraska, Minnesota, Vermont and Ohio, the Dried Fruit Association of New York, the H. O. Cereal Company, the Na- tional Coffee Roasters’ Association, the National Tea and Coffee Merchants’ Association, the Peoples’ Reconstruc- tion League (representing 20 farm and labor organizations), the National Consumers’ League (20,000 members), the State of Michigan (by its Attorney General) and the Federal Trade Com- mission. And if the reports from Washing- ton are true, Mr. Daugherty proposes to ignore all this opposition and make good the desires of the “Big Five” meat packers. It is one of two things to the average commercial observer—a case of cheap politics or a repudiation of the anti-trust laws—either incom- prehensible or else all too plain. The regret is that the public cannot see what is going on before it is too late. Evidently Mr. Daugherty does not— or perhaps he does. ———_>>>___—__ Supreme Court Injunction Aids Gar- ment Association. New York, Jan. 10—Members of the American Cloak & Suit Manufactur- ers’ Association, who own more than 1,000 garment shops here and employ more than 20,000 workers, will resume operations at once, in spite of the strike of union cloak makers, under protection of a Supreme Court injunc- tion restraining the strikers from in- terference with the manufacturers’ business. The association has been tied up since Nov. 14 by a strike of 55,000 garment workers. It is an as- sociation of sub-contractors and iis not connected with the Garment Manufac- turers’ Protective Association, against whom the strike was aimed. rhe strike, however, affected the American association at the same time. The temporary injunction restrains the unions from picketing factories of as- sociation members, agitating the strike, holding meetings, paying strike benefits or “conspiring unlawfully” to injure the business of the plaintiff. —_>+ > Corporations Wound Up. The following Michigan Corpora- tions have recently filed notices of dissolution with the Secretary of State: Insulating Products Co. (Ind.), Elk- hart, Ind., Kalamazoo. Lauerman Brothers Co., Marinette, Wis, Signal Motor Truck Co., Portland, Me., Detroit. >>. Here are some reasons for the high cost of living: Too many sleeping porches and too few alarm clocks; too many billiard cues and too few hoe handles; too many apartment houses and too few homes; too many silk socks and too few gray mixed ones; too many baseball rooters and too few farm hands; too many fords and too few hogs (except the road kind); too many high-heeled shoes and too few common-sense ones; too many movie stars and too few cooks; too many striking and too few working; too many “cussing” and too few praying; too many consuming and too few pro- ducing; too many georgette waists and too few bungalow aprons; too many. bridge parties and too few sew- ing circles. arney Says I hope every retail merchant carries plenty of fire insurance, that he pays for his policies the day they reach him and that he reads them over carefully to see that he is properly covered. WORDEN GROCER COMPANY Grand Rapids—Kalamazoo—Lansing The Prompt Shippers, 4 MICHIGAN TRADESMAN January 11, 1922 MOVEMENT OF MERCHANTS. Iron Mountain—Andrew Nelson has engaged in the retail lumber business. Denton—C. H. Schlicht has engaged in the grocery, dry goods and meat business. Detroit—The National Hardwood Co. has engaged in the wholesale lum- ber business. Grant—Walbrink & Van succeed Glenn Bullman in the grocery and meat business. Corunna—Fire damaged the meat market of George Settzer, entailimg a loss of about $4,000. Detroit—Henry Strub, shoe dealer at 8803 Michigan avenue, is reported to have filed.a petition in bankruptcy. Port Huron—The Cawood Sales Co., 1121 Military street, has increased its capital stock from $30,000 to $80,- 000. Quincy—R. C. Speer has sold his grocery stock and store fixtures to C. C. Foster, who has taken posses- sion. Grand Rapids—The G. N. Wagner Lumber & Shingle Co. thas increased its capital stock from 25,000 to. $30,- 000. Big Rapids—Parley B. Warren, ho- tel and restaurant proprietor, has filed a voluntary petition in bankruptcy. Assets are reported to be $619 and liabilities $1,788. Charlotte—Zordous & Spire sold the Charlotte Candy Kitchen to Angelou & Chapanos, of Battle Creck, who will continue the business under the same style. Grand Rapids—The Cody Cafeteria Co. has been incorporated with an au- thorized capital stock of $10,000, $5,- 000 of which has been subscribed and $2,500 paid in in cash. 3rutus—L. E. Wagley & Co. suc- ceeds Mrs. L. B. Burtch in general trade. Mrs. Wagley was formerly Mrs. Burtch. Each now own a half interest in the business. Royal Oak—The National Supply Co. has been incorporated with an authorized capital stoc of $5,000, $1,000 of which has been su’)- scribed and paid in in cash. Allegan—Ralph LeBlanc has sold the Allegan Sales & Service Co. to J. DeYoung and L. Carpenter, both of Kalamazoo, who will continue the business under the same style. Ionia—Hampton A. Rich, for 39 consecutive years in the grocery busi- ness, has retired, to be succeeded by J. Humphrey, a clerk who has been in his employ for many years. Chesaning—C. B. Ewing has _ pur- chased a half interest in the jewelry and silverware stock of Walter Shir- reff and the business will be continued under the style of Shirreff & Ewing. Quincy—E. B. Doll has sold the Doll & Co. garage and automobile supplies and accessories stock to A. R. Orcutt, who will continue the busi- ness under the style of the Quincy Garage. Frankfort—Lowell W. Paul, who last his grocery stock and store build- ing by fire, Oct. 31, 1921, has pur- chased the store building owned by Iver Peterson where he will resume business. Charlotte—H. Roy Sylvester has purchased the interest of the late Frank A. Ives, in the undertaking and Enewan have School furniture stock of Ives & Sylvester and will continue the businéss under his own name. Detroit — The Furniture Stores has been intorporated with an authorized capital stock of $4,000, of which amount $2,000 has been sub- paid in, $1,000 in cash and $1,000 in property. Belleville—John A. Rice & Co., hardware dealers, have purchased the Jacob Simon & Co. stock of general merchandise at French Landing and will continue the business under the management of Audrey Krebs. Saginaw—H. M. Hollister, of the Clarendon Hotel, Chicago, has become manager of the Bancroft Hotel and V. G. Bidenharn, for several years the host, will leave this week for Beau- mont, Texas, to a similar post. Detroit—The Detroit Cast Stone Co. has merged its business into a stock company under the same style, with an authorized capital stock of $50,000, $26,000 of which has been sub- scribed and paid in in property. Ishpeming—The J. C. Penny Co. is remodeling the ground floor of its store building and will redecorate the entire building. A wide balcony is being erected on the main floor which will add much needed floor space. Crystal Falls—The Crystal Falls Hotel Co. has been incorporated to crect, equip and maintain a hotel in Crystal Falls, with an authorized cap- ital stock of $125,000, of which amount $3,090 has been subscribed and paid Acorn scribed and in in cash. Armada—The Armada Oil & Gas Co. has been incorporated to deal in oils, gasoline, automobile supplies and accessories, with an authorized capital stock of $12,000, all of which has been subscribed and paid in, $2,000 in cash and $10,000 in property. 3ig Rapids—The C. D. Carpenter dry goods stock has been purchased by Percy C. Palmer and associates, who will take possession Feb. 1. The Palmer combination already conducts stores in Detroit, Windsor, Birming- ham and Eaton Rapids. Detroit— The Parisian Imports, Inc., has been incorporated to manu- facture and deal in toilet chemicals, drug esserces, etc., with an authorized capital stock of $50,000, $10,000 of which has been subscribed and $4,000 paid in in cash. Detroit—The Gofden Rule Stores Co. has been organized to deal in gro- ceries, meats, provisions, etc., with an authorized capital stock of $4000 com- mon, $6 000 preferred and 1,000 shares no par value, all of which has been subscribed and $1,100 paid in in cash. Jackson—The Davis, Mason Eng- land Co. has been incorporated to conduct a whole business in groceries, provisions, grocery supplies, etc., with an authorized capital stock of $45,000 common and $15,000 preferred, all of which has been subscribed and paid in in cash. Belding—Haight Bros., of Gaylord, have re-opened the store conducted for many years by the T. Frank Ireland Hardware Co. The business was es- tablished by the late T. Frank Ireland, 33 years ago and for the last five years has been managed by his son, Walter Ireland. articles, Detroit—Peter Massano, grocer at 9149 Peter Hint street, was found guilty of arson in connéction with the burning of his place of business, by a jury in Judge Pliny W. Marsh’s court Saturday. The prosecution charged that Massano set fire to his building to collect insurance. Detroit—The Universal Advertising & Sales Corporation has been incor- porated to conduct a general mercan- tile brokerage as well as advertising business, with an authorized capital stock of $1,000, of which amount $980 has been subscribed and paid in, $350 in cash and $630 in property. Detroit—The James Sales Co., 8292 Woodward avenue, has been incor- porated to deal in oil burning devices and controls, with an authorized cap- ital stock of $1,000 common and 10,- 000 shares at $125 per share, of which amount $1,000 and 10,000 shares has been subscribed, $10 paid in in cash and $13,490 in property. Traverse City—E. C. Lowing, local traveling salesman, had hardly agreed to sell lingerie to the grocer trade, nor could a young lady school teacher comfortably wear a can of corn or or- der blanks. The two left their suit- cases, identical in appearance, in the Pere Marquette station over night. 30th have returned to this city, the teacher to report that when she reached home the only clean clothes she found in the suitcase she was car- rying were some order blanks, a can of corn and a box of raisins. Mr. Lowing, too, reported chat what he displayed most prominently when he opened his case before his first pros- pect was a blush. Manufacturing Matters. Detroit—The Medbury Shoe Co. is reported to have filed a petition in bankruptcy. Lowell—The Lowell Cutter Co. has changed its name to the Peckham Furniture Co. Benton Harbor—The Crary Ma- chine Co. has changed its name to the Viloco Machine Co. Detroit—The Detroit Ice Machine Co. has increased its capital stock from $50,000 to $100,000. Detroit—W. M. Finck & Co., man- ufacturer of overalls, has increased its capital stock from $360,000 to $560,000. Detroit—The Meaker Spark Plug Co. has been incorporated with an authorized capital stock of $10,000, all of which has teen subscribed and $6,000 paid in in cash. Holland—The Holland Tile & Gravel Co. has been incorporated with an authorized capital stock of $25,000, of which amount $12,870 has beet subscribed and paid in, $4,400 in cash and $7,470 in property. Detroit— The Detroit Furniture Shops has merged its business into a stock company under the same style, with an authorized capital stock of $150,000, all of which has been sub- scribed and paid in in property. Lansing—The Kirchen Machine Co., 117 South Grand St., has merged its business into a stock company, under the style of the Kirchen Machine & Supply Co. with an authorized cap- ital stock of $75,000, $35,000 of which has been subscribed and paid in in property. Niles—The Forburger Dairy Co. has been incorporated to conduct a wholesale and retail dairy, butter, cream and produce business, with an authorized capital stock of $20,000, of which amount $16,000 has been sub- scribed, $1,000 paid in in cash and $10,500 in property. Zeeland—The Van Lopik Knitting Co. is moving into its new quarters, which will give it double the floor space it had in the old building. Ad- ditional machinery and improvements are also being installed. The com- pany expects to be in its new loca- tion within two weeks. Detroit—John Scheu & Sons, man- ufacturer of non-intoxicating soft drinks and beverages, has merged its business into a stock company under the style of John Scheu & Sons, Inc., with an authorized capital stock of $14,000, all of which has been sub- scribed and paid in in property. Detroit—Roy M. Glover, manufac- turer of suspenders, leather belts, etc., has merged his business into a stock company under the style of the R. M. Glover Manufacturing Co., with an authorized capital stock of $25,000, of which amount $23,000 has been subscribed, $1,500 paid in in cash and $13,000 in property. Grand Rapids—The Van Bysterveld Medicine Co., 138-140 Division avenue South, has merged its business into a stock company under the same style, with an authorized capital stock of $25,000 preferred and 15,000 shares at $2.50 per share, of which amount $500 and 3,000 shares has been subscribed, $500 paid in in cash and $7,500 in property. Saginaw—The six plants of the Michigan Sugar Co. are closing the year’s slicing campaign. The Carroll- ton plant just outside of Saginaw ended its run last week, the last of the string being due to close Jan. 11. The production of sugar has been un- der previous years, because of the lower sugar content in the beets. Grand Rapids—Lubetsky Bros. & Kleiner, cigar manufacturers at 109 Campau avenue, N. W., have merged their business into a stock company under the style of the Lubetsky Klein- er Cigar Manufacturing Co., with an authorized capital stock of $40,000 common, $100,000 preferred and 10,- 000 shares of no par value of which amount $3,000 and 3,000 shares have veen subscribed and $1,200 paid in in cash. oe How He Handles ’Em. A Chicago man tells of the system practiced by a veterinary in that town with respect to the pet animals in- trusted to his care by wealthy women. “When,” the dog doctor confided to his friend, “I receive an overfed dog, I consign him to a disused brick oven with a crust of bread, an onion and an old shoe. When the dog begins to gnaw the bread the anxious mistress is informed that her darling is ‘doing nicely.’ When the canine begins op- erations on the onion, word is sent her that the animal is ‘decidedly bet- ter, and when the dog tackles the shoe, my lady is gratified to hear that her precious pet is ‘ready to be re- moved.’ ” oe January 11, 1922 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. The market for canned foods shows more speculative action this week than for a long time. Buyers have come to a realization of the shortage in canned tomatoes. Considering a lower rate of freight than from Maryland, Missouri canned tomatoes cost less laid down at Michi- gan points than from Maryland points, prices being about the same. Indiana canners do not seem to be in the run- ning, as they are not offering any canned tomatoes for sale. Canned tuna, choice or fancy white, is regarded as a good buy. It is known that the supply is wholly inadequate and that long before the close of the season the white tuna will be gone. The supply of Blue Tin tuna and albacore is larger and will have to fill the place for fancy white grade. The advance of Norwegian exchange has placed the importation value of sardines from that country about $1 to $1.50 higher than two months ago and prices are therefore listed higher on the market. The general market, with the ex- ception mentioned, is about station- ary, but canned corn and peas are be- ing influenced by the advancing price of tomatoes and will ‘have their “day in court” soon. Canned apples are very quiet and without noticeable demand. Prices are lower than they were one month ago by almost $1 per dozen for No. 1 size. California canned fruits are becom- ing restricted as to assortment in first hands on the Pacific coast, and choice selections of the better grades are be- ing picked up by some of the larger buyers who anticipate difficulty in obtaining such grades after a while. The salmon season is rapidly ap- proaching, some interest is being shown by buyers, and prices are firmer. Canned shrimp is selling better at the lower range of prices established last week. At the heavily reduced price of can- ned sweet potatoes the buyers are showing some interest especially for Southern Yams which are usually pre- pared in this market. Sugar—The market continues in a hopeless condition. Granulated now ranges from 4.80 to 4.90c, with lower prices in prospect. Sugar is selling right along for current trade, but no- body is anticipating, because every- body expects prices to go even lower. Raws are still very dull and depressed, the market being well below 2c per pound. Tea—The market is still showing its post-holiday dullness. The situation, however, throughout is firm and even strong, with an advancing tendency. Stocks are still more limited. The demand at the moment is quiet. Coffee—The market shows no par- ticular change from last week. There have been fluctuations in the option market, first up and then down, but they leave the market about as it was before and, anyway, the market for actual coffee would not have been much affected even if the decline had not followed. All grades of Rio and Santos remain about on last week’s basis. Milds also show no quotable change. Canned Fruits—No new chapters were added to the California fruit situation last week, as little jobbing business was accomplished in any of- fering. Jobbers are still stocked up and are not replenishing either on spot or in the West. It will likely be sev- eral weeks before they need stocks. The average jobber has only a limited call for fruits from his retail trade since the corner grocer is not able to compete with the chain stores which sell below the wholesale market. The Coast regards the local inactivity as transient and an even firmer feeling exists in the West in all packs. Hawaiian pineapple sold in a moder- ate jobbing way all of the week. Ap- ples held steady. Canned Vegetables — The bare shelves of canned food jobbers are driving them into the open market and this week increased buying interest is shown, especially in vegetables. Nat- urally with inventories still in prog- ress and the canners’ convention in prospect, buying has been conserva- tively done, but where orders were placed they called for immediate deliveries. The only cheap lines of tomatoes are the old pack, such as the Government goods returned froin France. These show indifferent qual- ity and go at a discount. Peas are in strong demand for standard grades. Anything coming within that classifi- cation is easily sold. Extra standards are rather neglected, but fancy small sizes are taken whenever they can be found. Corn is in better jobbing de- mand for standard Maine style South- ern packs. Maine corn is hard to find in first hands. Spinach sells well and is in light supply. Asparagus moves in a fair jobbing way. Canned Fish—The only buying in- terest in fish is in salmon, and in that line buyers and sellers are too far apart in their ideas to lead to much Coast buying. Pinks are wanted in the West at $1 f. 0. b., but the asking price is $1.10 and most bids at conces- sions are flatly refused. Red Alaska is also wanted below $2.35 Coast and is likewise at the discounts. Medium reds and chums were back numbers all week. The spot movement toward the consumer is light, the activity in the market being mainly in the way of stocking up for the spring market. Chinooks are firm, especially fancy packs. Sardines are not selling in any considerable quantities. There is some export demand for Maine fish, but the orders which result from the enquiries hardly amount in the course of sev- eral weeks to one fair sized buying order. Domestic distributors are tak- ing Maine and California fish in mini- mum blocks, mostly out of local ware- houses. Tuna fish is firm, but not ac- tive. Shrimp is neglected and easy in tone. Dried Fruits—When the California Prune & Apricot Growers, Inc., an- nounced a %c advance in prunes ten days ago a similar boost in prices was predicted for Jan. 8: The announce~ ment of the rise values was made a day ahead of time by the local associa- tion representatives. On Sunsweet brand the new f. o. b. Coast values on the bulk basis are: 30s-40s, llc; 40s- 50s, 9%; 50s-60s, 734c; 60s, 74c and 70s, 80s and 90s, 6%c. Growers’ brand is at the usual 4c differential under Sunsweet. While Oregon prune shippers have not as yet followed the lead of California, higher prices are anticipated, as remaining stocks are light and box packed fruit is in meager supply in the hands of the independent packers. The inclination is to hold for higher values. The spot market shows improvement in sympathy with the West, and much more confidence is entertained by distributors. Jobbers have not begun to stock up in a large way but they are not selling in the face of competition, which tends to- ward a better spot situation. Prunes in the West are so firmly controlled and suocks are so light that sellers regard the market as in their favor, especially as apples are in light sup- ply and other dried fruits are within small compass. Very few apricots are offered from the West. Stocks have been reduced to practically the vanish- ing point, especially in Blenheims of all grades. It is a sellers’ market and will remain so for the balance of the season as there is nothing in sight to relieve the situation except in the way of returned shipments from Europe. Peaches are another strong item due to crop shortage. Fancy and extra fancy are already wanted by jobbers and are difficult to find. Both fruits enter the spring market in a very favorable position. No developments occurred in raisins last week. The spot market is inactive as jobbers are buying no varieties in an extended way. Prices are more favorable here than in the West, where little is of- fered. Pears are dull but stocks in sight are light. Other dried fruits were in moderate jobbing demand all of last week. Canned Milk—Stagnation is the chief feature of the canned milk mar- ket, with condensed milk in less de- mand than evaporated. The foreign markets are in such unsatisfactory shape that little or no business is ac- complished, the only movement being in the way of consignments which some of the largest distributors are making to themselves to parcel out the milk abroad as best they can. No relief buying orders have been placed and there are no new developments showing much increase in the near future in this direction. The domes- tic demand is almost nil. Low prices prevail on both packs. With the market so umsatisfactory there is not much inducement for the canner to add to the present surplus. Syrup and Molasses—Glucose is selling in a small way and so is com- pound syrup. The demand will im- prove after the holidays get well over. Sugar syrups are selling in a very small way at weak prices. Molasses unchanged and dull. Nuts—Frequently the turn of the year is marked by cuts in prices to stimulate the jobbing movement, but this season the market is held steady at going prices as holders are inclined to carry their stocks and piece them out during the balance of the season. The foreign markets in almonds and walnuts are both firm, while California points maintain their firmness. There is little buying interest in filberts. Brazil nuts, with expected heavier ar- rivals of new crop, rule easy and are rather neglected by the shellers and confectioners. Rice—Jobbers are buying sparingly and only in sufficient quantities to carry them from day to day. Prices show no changes but are maintained owing to the strong advices from the South, where sellers are very firm in their views. This, combined with the expectation of a better jobbing move- ment on spot as the month advances, leads holders to carry their stocks. Oriental rice is also quiet. Cheese—The market is very quiet, with a light consumptive demand, at prices ranging about the same as a week ago. Stocks in storage are ample. Prices are ruling about the same as last week. Provisions—The market on smoked meats is steady at prices ranging about the same as a week ago, with a light consumptive demand. Pure lard is barely steady, with a fair consump- tive demand at unchanged prices. Lard substitutes are very dull, at prices ranging the same as last week. Canned meats, barreled pork and dried beef are all steady, with a light de- mand at unchanged prices. Pickles—The decline in pickles is $1@2 per cask, for sours, dills, sweet, mixed and chow. The decline in su- gar has had its effect on the prices, also the lower cost of cooperage. Salt Fish — Mackerel shows no change for the week either in price or demand. Stocks are undoubtedly small, particularly of the finer grades, which are ruling firm. Codfish seems to be quite active just now. ————_+++—____ Sow the Wind and Reap the Whirl- wind. Grand Rapids, Jan. 10—When the Peninsular Fire Insurance Co. was be- ing financed the editor of the Trades- man was offered a directorshin and patronage in the form of advertising and job printing which would have ag- gregated more every month than the mutual companies accord him in a year. The tender was declined, be- cause the writer had long been com- mitted to the mutual idea in fire in- surance and could not be induced to reverse his conclusions for any mone- tary consideration. . As. the financing campaign progress- ed under promises of returns which were criminal in character, because they were based on false assumptions, false statements and deliberate mis- representation, I repeatedly denounced the project, both personally and editorially, and I now have the satis- faction of feeling that very few coun- try merchants were victimized by the miserable creatures who made hun- dreds of thousands of dollars by their campaign of fraud and falsehood. E. A. Stowe. +++ Rain Delays Spinach Pack. Rains in California during late De- cember checked the production of new pack spinach. Growers have be n forced to allow the water to drain from their fields before cutting additional stocks, which will delay the delivery of the early packs. The rains came at the wrong time of the year. Some grow- ers. paid for irrigation within $25 of the price paid by canners for ton lots and have now been flooded out. ——- <<< —_—_—_ It shouldn’t be necessary to force people to build firesafe buildings. Common sense proves it is the sensible thing to do. 6 MICHIGAN TRADESMAN January 11, 1922 Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 10—Henry J. Vinkemulder left yesterday for Pitts- burg, where he will attend the annual convention of the National League of Commission Merchants. At the con- clusion of the Pattsburg meeting he will proceed to Chicago, where he will be one of the party which will leave on a special train for Ft. Worth, Texas where the annual convention of the Western Fruit Jobbers Association will be held next week. After the convention adjourns he will go on to San Antonio, Laredo and New Or- leans, making stops at Mobile, Mont- gomery, Birmingham and Nashville on his way home. Mrs. Vinkemulder will accompany her husband. E. Howell has resigned as man- ager of the McLachlan School to ac- cept an executive position with the 3usiness Institute, an organization with two schools in Detroit and one in Pontiac; with forty-five teachers, 350 typewriters and other equipment in proportion. Mr. Howell has gradu- ally climbed to the top rung of the educational ladder by sheer courage and persistence. Starting his business career as clerk in a general store in a country town, he has climbed up, step by step, to the proud position he now occupies. Remember the big dance you missed on Dec. 10? There will be another ot these big parties on Saturday evening, Jan. 14, and this will be held in our dance hall, the K. of C. auditorium on Ransom avenue. Remember — the change of hall and the date and make arrangements to be present at the next dance and bring all your friends for they, too, will like a good time. You will be sorry if you miss this one dance. The remainder of the series will be given every two weeks after Jan. 14 on the following dates: Jan. 28. Feb. 11, Feb. 25, Mar. 11 and March 25. H. F. Willams, formerly with Procter & Gamble, has accepted a position on the selling force of the Battle Creek Food Co., effective at once, introducing one of the new prod- ucts of that long-famous food estab- lishment, called Pep. The fellows were discussing things in the ante-room Saturday evening just before the U. C. T. meeting was called to order for the transactions of “such business, etc.” and one of the new members asked what was being done about hotel rates. At this a tall man in heavy goggles cut loose some- thing like this: ‘‘What’s the use, fel- lows? What can we do without the support of our respective houses? In everything else our sales managers are behind us, the credit man backs us up and so does the big boss, but when they make trips, as they sometimes do, I often. wonder if they’re all like the sales manager I met on a recent trip to Chicago. We chanced to be together in the sleeper and only sep- arated after breakfast the following morning. This man is a mighty good friend of mine and he traveled for several years just as we are doing now, but on this particular occasion he made me feel like a piker. On leaving the depot in Grand Rapids a porter carried his small grip and received 10 cents when he had transferred his bur- den to the sleeping car porter. The latter must have known his man, for he made a low bow—and received a dime. Only a dime! In the morning, efter we were dressed and waiting -tuently for the train to pull us into tne big station in Chicago this same porter came with his ever-present clothes brush, made a few swipes and bowed pleasantly. I gave him a quar- ter, rather grudingly, but the = sales manager passed over a 50 cent piece. The taxi man—no, there was another before him-—a red cap carried that same little grip to the taxi and got fifteen cents. I did not see the taxi- driver’s fee, but heard a remark that meant it was satisfactory. A uniformed creature at the Sherman House bowed acknowledgement as he took this same little grip. It was early and no room was available, so this little grip was deposited in the check room where another dime vas laid away. By this time we were ready for. breakfast, but my friend must first step to the wash room to leave a nickel with the towel boy. The waiter was quite agreeable and painstaking. When he passed the check over, accompanied by the ever-present finger bowl, I left the 15 cents, making my 85 cent break- fast an even dollar. 3ut the sales manager had a check of $1.15 and de- posited a tip of 35 cents. We had not yet begun the day, but I left him here pleading a pressing engagement.” The listeners looked one to the other and on the face of each was written the question, “Was this my own. sales manager?” It was the usual bunch of travelers on the G. R. & I. North last Monday morning. The same old rhum hounds; the same old jokers; same bunch of sobbers and the usual number of strangeres. The contents of the morn- ing papers furnished the usual amount of gossip. The weather was cussed and discussed as were politics, sports and society in general. Several of the fellows had spent the previous day in Chicago and the conversation soon turned to hotels. One favored the Morrison because of the immense crowds passing in and out during both day and night. Another favored the Congress. He had seen some foreign diplomats who had Sundayed there. The La Salle had harbored two or three noted statesmen during the week. A great sporting man had dined at the same table with a Michigan salesman in the Sherman House. It was plain to see that each Chicago hotel of size had friends in the crowd. After a time an old veteran piped out that he favored the Hotel Planters. It was not so large as the others and that was one reason for his liking it. Pa- trons did not lose their individuality and there was a cordial sort of wel- come about the place. While rates were possibly as high as in the other hotels he liked it because the clerk called him by name, acknowledged his telegram for a reservation and had already assigned him a room. The bell boy had also spoken his name as he bade him “Good night.” His room was small, but was comfortable. There was sufficient light for reading and the bed was soft and clean. Clean, too, was the bath room, with a surplus of soap and towels. He telephoned the office to call him in the morning and in acknowledging the call his name was again mentioned. It was repeated at the appointed hour with a polite “Good morning.” On arising he found Chicago’s biggest newspaper had been slipped under his door and on it in red ink was “Good morning; compliments of the hotel.” The ele- vator operator also said Good morn- ing” when he went down to _ break- fast, and so did the room clerk ~s he left his key at the desk. Outside the weather was anything but pleasant. A cold wind laden more with ice than snow was blowing as only Chicago winds can blow. Shop girls dressed above like eskimos and below as hot- entots scurried around corners, their scanty skirts fluttering with the breeze. Strong men were hurrying about the streets as only Chicago men will do. The clanging street car bells and the grating of their wheels as_ they rounded corners told of the winter’s chill. The crossing policemen swung their arms to keep from freezing. But this traveler from Michigan was warm; warm inside him. Someone had said “Good morning” and _ he realized that he, too, was among the living. He had not lost his individ- uality and throughout the day he was cheerful. Far from home and friends someone in the great city had taken note of his existence and it cheered him. So much for the Planters Hotel. Don’t get too chesty, just because you’re a human being. No man ever made a hornet’s nest or a spider’s web- You may think yourself witty be- cause you're wise; but the public may think you’re funny because you're foolish. Only one thing can be said in favor of hives: they keep one out of mis- chief by keeping him busy scratching. Some persons are like donkeys: they can do far more with their heels than their heads. There are two things for which even the best regulated household is sel- dom prepared: twins. A man was describing to a woman the compensations of nature—how in the blind the feeling of touch was acute; how those who were deaf in one ear often heard clearly with the other, and how a person blinded in one eye often sees extra well with the sound eye. “Yes,” said she, “it is re- markable. And, come to think of it, I have always noticed that if a person has one short leg the other is always longer.” “We have been informed that one of our newly married young women kneads bread with her gloves on,” says a small town paper. ‘The editor of this paper needs it with his trousers on; and unless the delinquent readers of this old rag of freedom pay up soon he will need bread without a darn thing on.” Grand Rapids Council held its first meeting in its new hall on Ransom avenue last Saturday evening. It was Past Senior Counselors’ night and a large attendance was on hand to see I T IS easy to point out adver- tising failures. Poor plan- ning or wrong mediums some- times explain the waste, but in most cases the failure is due to cold feet. Firms quit without giving their advertising time to do its work on public opinion. Perhaps the most important fact known about advertising today is that only persistent, contin- uous advertising pays. You will note that, generally speaking, the seasoned advertiser suffered the least from the recent slump and his recovery is now faster. BEN DEAN Advertising Agency 427-429 Michigan Trust Building Chocolates Package Goods of Paramount Quality and Artistic Design Your Biggest Asset is the good-wili of your customers. It is the only foundation on which a permanent, profitable business can be built. VAN DUZER’S CERTIFIED Flavoring Extracts will help to enhance the good-will and prestige of your store. No other extracts equal them in purity, strength or richness of flavor. Van Duzer Extract Company Springfield, Mass. New York, N. Y. ARISTOS FANCHON FLOUR CERESOTA Let us stay on the Bright Side during 1922 — over- coming difficulties with a smile and showing proper appreciation of the confi- dence bestowed upon us. RED STAR GRAND RAPIDS JUDSON GROCER CO. MICHIGAN jin aia INT Reet January 11, 1922 the new hall and hear the old grads put on the work, which they surely did in a masterly manner. Seven can- didates took the rough trail and here- after the following additional names will be enrolled on the roster of old No. 131; John D. Schwimmer, American Electric Supply Co., Chicago. Fred W. Gane, Michigan Tire and Accessory Co., Grand Rapids. John B. Bartz, Brown & Sehler Co., Grand Rapids. Geo. L. Gardner, Westerlin & Camp- bell Co., Chicago. Chas. C. Walsh, Loudon Machinery Co., Fairfield, Lowa. Chas. O. Hohn, American Ham- mered Piston Ring Co., Baltimore. Lyman S. Bonner, Brown & Sehler Co., Grand Rapids. Senior Counselor Wells appointed his banquet committee to arrange for the big annual affair in March. They are L. V. Pilkington, :chairman, as- sisted by Captain W. N. Burgess, W. S. Lawton, Homer Bradfield and E. E. Zech. Councilor and Mrs. George A. Eggleston left for California Jan. 3, where they will spend the winter. We didn’t think George’s blood was thin enough or Nell old enough to migrate to a warm climate yet awhile. At the last regular meeting of Grand Rapids Council it was unanimously decided to form a U. C. Ff. Club, to hold weekly meetings similar to the Rotary and Kiwanis clubs of this and other cities. The first meeting will be held Saturday, Jan. 14, at 12 o’clock sharp at the Association of Commerce building. Luncheon will be served and good speakers will be in attend- ance. All members of Grand Rapids Council are invited to attend and those desiring to do so are requesied to notify W. S. Lawton, 1347 Sigsbee, by postal, that reservations may be made. Remember the date, Saturday, June 14, 12 o’clock sharp, Association of Commerce. Clarence Wormnest has resigned his position as representative of the Art Stove Co. and will henceforth be in Grand Rapids as branch manager for the Marshall Furnace Co.. with an office in the Builders and Traders Exchange. ———_>>>—__- Poultry Farmer Like the Producer in Town Chicago, Jan. 10—-The enclosed clipping is sound and worthy of ap- plication. Expensive chicken farms are failures, but farmers who raise lots of chickens are money makers. They say all prosperity begins on the farm. If farmers would set aside lib- eral space and fence it properly, with good accommodations for poultry and let the women folks control that part of the farm——even to shipping—there is no doubt about ready money at all times in possession of the chemist of the household—the chief cook. R. J. Coyne. Farmers in all parts of the country are beginning to find out in spite of the kill-joys that dairying is one of the best farm helps in time of financial need; that the dairy cow has become a formidable rival of the hog in the capacity of mortgage lifter for the American farmer. The dairy farmer always has money coming in; he can get short time loans easily; he is a money maker. Incidentally he is also a poultry feeder, and two dozens of eggs will buy a bushel of wheat and one will buy two bushels of oats. Such a farmer is a manufacturer. who can turn over his capital several times a year and make a profit each time. He ‘s like the producer in town in that respect. He is the business man par excellence of the farm; when he buys good feedstuffs he has less trouble with his financial and mental estate than any one-crop-a-year farmer can possibly have. —_»++>—_- When a thief has an opportunity to steal, he always steals something be- sides the opportunity. MICHIGAN TRADESMAN Tribute To the Memory of Mr. Hetherington. A close personal friend of the late Mr. Hetherington, who died recently at his home in Tradesman a personal tribute to the memory of the deceased, prefacing it with the following letter: Belding, Jan. 10—I am enclosing a brief showing the general character ol Mr. W. P. Hetherington as it appears to me. As you know I am not given to elaborating conditions; I wish | might have been. However, [ am not, but I have this to say: _ Mr. Hetherington was a typical New Englander, had early education along the lines of thrift, believing that in order to have a dollar—if we take that view—he must render services worth 3elding, sends the The Late W. P. Hetherington. one dollar, and I think that was a fundamental principle in his makeup. At his passing he was Vice-Presi- dent of the Belding Building & Loan Association, a director in the Belding Savings Bank, Manager of the Spencer Electric Light & Power Company and also manager of the Belding Land & Improvement Company. Enough to keep one busy the most of the time, I can assure you. The Tribute. The passing of Wendell P. Hether- ington from the social and business life of Belding, where he has been so closely in touch with its activities in all lines for the betterment of the city during the past thirty-two years, is a source of profound regret and deep sorrow to his large circle of friends and business associates in and outside of the city who have been drawn into his life by the excellent traits of his character, his sterling worth and in- tegrity, and his keen sense of being charitable and sympathetic to all from the least to the greatest. His personality in the civic, busi- ness and social affairs in this com- munity will be missed very much as he possessed a keen judgment and fore- sight in matters apertaining to the best interests of the municipality of which he had been so large a part. His advice and counsel was often sought. No appeal for any good cause was made to him in vain and-his charities reached out and fell into the hands of many needy ones, of which even near friends knew nothing. In his management of Hotel Belding he builded a character and reputation of which the traveling men and pa- trons speak in the highest terms and together with close friends in the city hold him in marked respect and es- teen. ———_--—S___— Kalamazoo Out For Large Member- ship Increase. Kalamazoo, Jan. 10—IXalamazoo Council, No. 156, United Commercial [Travelers has, at the last meeting, completed elaborate plans for an an- nual membership campaign. Using the regular wards ot the city, each division is provided with a cap- tain and workers. residing therein. q Friendly competition is providing plenty of “pep and go.” It should be remembered that this organization has more than doubled its membership in the past two years, and, as it has held this growth through the depression period, substantial in- creases are expected this season. Chas. A. Blackwood. ——_---——— The merchant who treats his clerks in such a way that they have to insist upon their rights to get them is in line to have the poorest force of any store on the street. Druggists Weather Charts Service Calendars for Banks, etc. Home Calendars for Lumber Dealers Publishers of Special Copyright Calendars U. S. Weather Charts suitable for all lines of business Market Basket Calendar for General Stores Samples and price upon request. GRAND RAPIDS CALENDAR CO. Publishers of Special Calendars. Dept. F The Forerunner of the Coffee Mill Business Clings to the Tradition of Quality. ONE OF THE FIRST IN 1907-—-FOREMOST EVER SENCE.. Lhe EFFICIENCY of the HOLWICK ELECTRIC COFFEE MILL is more proved by the fact that many thou- sands of these Mills have been supplied since 1907, and the demand is greater than ever before. No stronger fact can be desired. THE NAME “HOLWICK” on an Electric Coffee Mill is a guarantee of QUALITY and LONG SERVICE. the first to ac You can buy one on easy payments. B. C. Holwick, (Maker) Canton, Ohio. Boot & Co., Grand Rapids Agents for high QUALITY, DURABILITY, and A HOLWICK owner will be Imit it—because he knows. Western Michigan. 5 a > = = = ce 2, ~~ —_ a = ar ae = 2 OY elt oe Ad UMZa9) TIL INTACT. The whole value of coffee, its strength, —in an all tin can. BRAND COFFEE. Best Package High grade merchandise, to justify the name, must possess something more than intrinsic worth. IT MUST REACH THE CONSUMER WITH QUALITY C fragrance and flavor lies in its aromatic oils. These require air-proof, moisture-proof protection. i BRAND COFFEE is packed in an ALL TIN CAN. better package is devised) it will continue to be packed—AND PROTECTED Only in tin does coffee reach the consumer at its best. In the absolute pres tion afforded to freshness, flavor and aroma, it is a larger factor than erally supposed, in contributing to the prestige and reputation of SEAL The coffee cannot be too good or the container too perfect to satisfy those lovers of the beverage who, in all communities, are seeking and demanding THE BEST. There is great satisfaction and commensurate profit in command- ing such trade. The essential thing is to supply ‘‘the best coffee in the best package”’ which, plainly speaking, means featuring and promoting the sale of CHASE & SANBORN’S SEAL BRAND COFFEE Trade supplied by CHASE & SAN 76 ‘The Best Coffee In The For The Best Trade That is why ‘And that is why (until a Ss gen- BORN East Lake Street, Chicago, Illinois PRICE THE GREAT FACTOR. If one were to seek the most out- standing and significant business hap- pening thus far this year he would probably find it in the annoncement of the cut in the price of a loaf of bread to the pre-war level of 5 cents in many localities in the country. It really means a great deal to very many people because the article is in universal use, and the announcement has the quality of arresting attention that would not apply to some other things which have shown similar re- ductions in price. But the main signi- ficance lies in the fact that the cheap- ening brings into relief the prevailing high cost of other necessaries and em- phasizes the inequality attending the process of deflation of war-time values. Food, of course, is the main factor of expense for families, comprising over 40) per cent. of the total. But bread is the only item in the category which shows a marked reduction. Prices of other foods remain high and so do those of shelter and fuel, which, with those of food, account for about three- quarters of the cost of living. Under the circumstances, it is a little unfor- tunate that so much stress should be laid on the prices of things to wear because this is calculated to divert at- tention from the more serious effect of the greater proportionate cost of the items that cut a larger figure in the expense accounts of individuals and families. Relief from the heavier burdens must come before the defla- tion process is complete by an adjust- ment of relative values to somewhere near where they were before the great war began. While the primary markets, except- ing in a few particulars, are still in- active, as is the custom at this period of the year, there is a little more than usual doing at retail. Not only are the regular “white sales” in progress in stores all over the country, but, added to them, are a number of drives to stimulate trade in all kinds of ready to wear, household supplies and fur- nishings and the many other varieties of goods that make up the stocks of the big shops. Some, but not all of these, are in the nature of clearance sales. For many kinds of things there was no occasion for such, because stocks had been allowed to run rather low under the policy of hand-to-mouth buying which had been so long per- sisted in. That the public response to the offerings has been quite favorable is shown in the fact that so many store buyers have found it necessary to resort to this and other centers to replenish stocks. A lesson is, apparently, in store for those who associate the idea of good or prosperous times with high prices or who believe that, only with the latter, can the former come. If this were really the case, the outlook for the immediate future would be much worse than it really is. With the shrinkage in income of so large a portion of the population of the coun- try as has occurred within the last year has come a reduction in buying power. If prices remain high or go higher, the purchasing ability must re- main low or be diminished. The cor- ollary to this is that, if less is bought, less will be produced and the output MICHIGAN TRADESMAN of goods and wares of all kinds will be smaller. This means that there will be less employment because the services of fewer will be required to turn out what is needed. The reduc- tion in the amount given out for wages will then further lessen the purchasing power of the country, and so, there will be another vicious “circle.” On the other hand, conditions being what they are, it is to the manifest interest of all that buying be increased by mak- ing it as easy as possible. The best way of doing this, as the experience of the last six months has shown, is to bring prices down to the levels which will offer the strongest of inducement. Profits on the scale of a year or more ago are now out of the question. Quick turnovers on the smallest of margins afford the only opportunity to do any- thing like a volume business and, in the long run, to make any profit. Es- pecially, true now is the old adage that “a nimble sixpence is better than a slow shilling.” WHEN A MAN SHOULD QUIT. Not many men who love life and are fit to work will pay much atten- tion to the advice of a public speaker who recently informed his audience that a man with an income of $10,000 a year should be compelled by law to retire at fifty and pursue a hobby. The captains of industry whose pres- ence and influence count for most in affairs are the men who balance voca- tion and avocation and bring to both a vital and continuing enthusiasm. They would not enjoy either their business or their hobby half so much if they had to do it all the time. They would always rather be overworked than underworked. They dread the thought of an age limit or compulsory retirement that shall pension them off with nothing at all to do. Quitting time, to a man who mat- ters, has never come. He may give up a bread-winning occupation for some form of public. service that yields him no emolument. But he will keep so busy that to talk of him as a gentleman of leisure is a joke. The tramp in this country is not ad- mired, even when he wears the livery of the lounge lizard and belongs to the order of the sun-dodgers. Fifty is to most men the crest of a flood- tide of productive activity. Many policies they set in motion in previous years then come to fruition. They are not in the least of a mind to throw down the cards, say good-night and go home. It is very doubtful whether the lecturer himself, who will be fifty on the eighth day of next Oc- tober, will care to retire from the circuit in dollar-land on that immi- nent date. OPEN PRICE ASSOCIATIONS. Discussion of the “open price” as- sociation has again come to the front with the recent ruling of the United States Supreme Court in sustaining an injunction against the American Hardwood Association, which had been charged with violating Federal law by the dissemination of informa- tion among its members likely to en- courage the withholding of goods from the market, and the advancing of prices. The court was divided in its opinion, and executive branches of the Government also appear to be unable to agree with regard to the desirability of such associations. The Department of Commerce is inclined to regard them with favor, while the Federal Trade Commission and the Department of Justice view them with misgiving. It is claimed by the ad- such associations that their ultimate effect will be to elim- vocates. of inate uneconomic production and vio- lent price fluctuations and thus to do away with one element of waste in On the other hand, it is pointed out by the critics that the business. dissemination of trade figures can be so conducted as to furnish an effective method of curtailing output and ad- vancing prices. The problem of the desirability of the association appears to turn largely on the question of motives, and the motives in any par- ticular case are proper subjects for judicial scrutiny. The best corrective for any possible anti-social tendencies in such associations is publicity. They should be open in fact as well as in name. CLOTHING TRADE PROBLEMS. The work of cutting down, produc- tion costs, it is generally recognized must go on. The need for this is especially recognized in the case of men’s clothing. The retailer is strain- ing hard to get goods of a quality and price that will suit the consumer, and he frankly admits that he has not been able in every particular to meet his customers’ expectations. Hav- ing taken his losses on goods pur- chased when prices were high, he nat- urally feels that the next move must be that of the clothing manufacturer. The latter, he holds, must reduce the cost of production sufficientlly to en- able the retailer and the consumer to find a common meeting ground. For over a year ‘the retail clothing trade has had an unsatisfactory volume of business. Men were the first buyers to go on strike, and they are the last to give in. Manufacturers, however, point out that the work of bringing down costs will necessarily be slow. There must be increasing efficiency of labor, wage adjustments, and lower freight rates, and the effects of these changes will be noted only gradually. The retailers meanwhile are endeavor- ing to educate buyers with regard to these various conditions, but this, too, is slow work, as the average pur- chaser has little interest in anything other than getting what he wants at the lowest possible price. PROSPECT OF LOWER TAXES. Numbers of manufacturers have re- cently pointed to lower taxes as one means of helping them solve their problem of bringing down costs. It is not a cheerful thing to say, but never- theless it is well that they should face the fact squarely and realize that there is no immediate prospect of any sub- stantial reduction in the total vol- ume of Federal taxation. The setting up of the budget system and the limi- tation of armament will afford some relief, but taxes will continue to be several times heavier than they were in the pre-war period. Some busi- ness men hope for relief from a January 11, 1922 shifting of burdens, say, from in- come to consumption. It needs to be borne in mind, however, that all taxes, no matter by what name they are designated, eventually must be paid out of income. The inheritance tax constitutes the sole exception. While taxes may be slightly reduced by the measures already indicated, there are several schemes brewing in Washing- ton that if made effective will involve vast payments from the Treasury and result in taxes considerably heavier than they are at present. Business men may be fortunate, therefore, if by united effort they succeed in keep- ing Federal imposts within their pres- ent limits. NO LONGER A DOLLAR WATCH Time has laid its corroding hand on the best known of timekeepers. News of the misfortune that has overtaken the makers and distributors of the world famous Dollar Watch will bring a sense of personal loss to a greater body of ultimate consumers than has been gathered about any commercial product other than the basic staples of bread, meat, cotton, or rice. The Ingersoll went not only into the hands of scores of millions of people but into the vernacular and, history may some day show, into the folklore of the masses. The Ingersoll democ- racy covered the entire range from proletarian to plutocrat, from the schoolboy to grandfather. It is said that war conditions, by lifting the cost of everything, under- mined a dollar watch that was no longer a dollar watch. This may be; but it may be also that a force just the opposite of economy was at work. Wartime lavishness may have destroy- ed part of the market for the humble, though satisfactory, timepiece. War- time resources supplied the means for gratifying a higher taste in determin- ing how near it was to the luncheon hour or to school dismissal. In this sense the Ingersoll apparently carried within its case the seeds of its own destruction. The Supreme Court of the United States has recently handed down two decisions which will meet the hearty approval of all fair minded men. One defines the rights of union pickets, holding they have no right to impede any workman going to and from his work or apply offensive epithets ta him. The other denies the right of any State to make laws restricting the issuance of injunctions by courts in the case of labor controversies. Both of these decisions are aimed at abuses of power which have been repeatedly resorted to by union labor thugs and leaders of late years, with most un- fortunate results to law, order and decency. The criminal methods in- variably resorted to by union men ares gradually being curtailed by the strong arm of the law. The time may come when union men may be forced to become good citizens, instead of out- laws and cut-throats, as is now the case. If you have a clerk who persists in arguing the wet side of the prohibition law in the store pass him along. He will soon come to work full of home brew. ARNE ROR OREN Ge ee January 11, 1922 MICHIGAN TRADESMAN Not a Sales Argument—Just Information O argument is needed to convince any towel buyer of the superiority of Cannon Towels. An examination proves them to be the greatest towel values that can be bought. For Cannon Towels are closer in weave, heavier in weight, and finer in quality than any similar-priced towels made. Only high-grade cotton is used intheir manufacture. They are bleached and finished by a special Cannon process. The exceptionally good appearance of Cannon Towels suits them to the finest homes. Yet you can sell them at prices within the means of all your cus- tomers. And the line is so complete that it fills every towel need and demand— it ranges from kitchen towelings to every ‘size of huck and turkish towel. The careful put-up of all Cannon Towels will please you. Cannon Towels are made by the Cannon Manufacturing Company— the world’s largest producer of towels. They are distributed only through job- bers. Write your jobber for samples, prices and complete information. CANNON MILLS, Inc. 55 Worth Street New York City Be certain you secure genuine Cannon Towels. Look for this trade-mark label (in blue) on the wrapper of every package. 10 MICHIGAN TRADESMAN January 11, 1922 > me AE ry E ZA ZESEAES " % a—s5 CSUN é = cs 6S US é = 77 = > }2 REVIEW oF tre SHOE — || we = — a lx = fe 7 Su c = » PVG (aa rm AL ld “andy S 4 ICG Novelty End of Women’s Shoe Busi- ness. The dealer in diamonds and_ the dealer in coal are both dealers in car- bon. But there is a difference, and oh, what a_ difference. Customers come to the coal dealer of necessity, and they come to the diamond dealer from the love of luxury. The coal business is good when the weather is bad and bad when the weather is good. The diamond business is good, when the weather is either good or bad. Peo- ple buy carbon as coal because they need it, but they buy carbon as dia- nvonds because they love it. There is a certain sordidness in the handling of carbon as coal that is pleasantly absent in the handling of carbon as diamonds. The coal smacks of smut and smudge, diamond carbon business fairly tilates with brilliancy and the desirability of better living. carbon business while the scin- great To me the difference between hand- ling so-called staple shoes and fancy or novelty shoes is just about paral- lel to the difference in handling carbon as coal and carbon as diamonds. The handling of staple shoes is a prosiac, pepless, ennui producing business that never did and never will appeal to me. If the shoe business ever settles down to staples then it is adios for yours truly. I have been in the shoe busi- ness for something more than 13 years and what success I have had I credit to novelty shoes. I have played the game wide open, taking on all comers of the novelty shoe type. If it was new, I did my darndest to show it first. A new style was good with me if it was pretty, but it had to be pretty. I always side-stepped the grotesque. The feminine desire toward the beautiful and variety in the beauti- ful. It has been my aim to give beauty and variety in women’s foot- wear. I think it well to assume that the novelty shoe is with us to stay; that the plain shoe has gone the way of the wooden cruiser and the stage coach. The fancy shoe is productive of easier profit than the plain shoe. Luxuries are always more prolific than staples. Novelty shoes are productive of more pairs per business period than plain shoes. “More profit per pair and pairs per business,” is the present day prob- lem of shoe men. is ever I started playing fancy or novelty shoes when I started in the business 13 years ago. I have continued handling fancy shoes for 13 years, and I am going to handle, push and _ pur- vey them for 130 years more, when I may retire and hand the business over to my sons. I never have played the cheap end of the game. My aim was to present to the public shoes which were most irrespective of price. I like to hear people say my store handles the highest priced shoes procurable. Hfuman nature, especially feminine hu- man nature, is so constituted that one considers one’s self just a little more distinguished if one wears the best. And even those who cannot afford the highest priced are proud to point to a purchase made at the highest priced place. I admit I am a little weak that way myself. I have been patronizing a tailor for years who gets at least twenty-five per than one who makes clothes for a friend who looks a darn sight more dressed up than I on about half the money. Hu- man nature, and it is human nature to affect affluence. Milliner and modiste, manicurist and skin manipulator, dentist, doctor and hairdresser cudgel their brains inces- santly to bring forth some new meth- means of further enhancing feminine charm. And shall we handlers of the real foundation of all dress fall behind. Let us join in chorus and shout, “Not so; far be it from such!” Frank P. Meyer. desirable, cent. more od or 0 The Turnover Problem of the Shoe Dealer. Flint, Jan. 10—Turnover is one of the big problems in merchandising, for without turnover the depreciation eats up so much of the profit that at the close of the year the net profit does not show up where it should. If a merchant is square with himself, he will take his inventory on a market basis, that is, place a value upon the merchandise on hand at what it would be worth to him were he to buy it in just such runs of sizes and styles as he has done, and not keep inventory- iug it at what he paid. There have ‘been some tremendous losses taken by this method in the last two years, and we are not yet through with them. Therefore, I contend it is more true than ever that merchandise should not be inventoried for any more than it can be sold for and show a good profit. To get a turnover a merchant must buy frequently, keep some accurate check on what he has bought for fu- ture delivery, see that his sizes are kept full and avoid slow-moving num- bers in his stock. I often find mer- chants who are strong believers in some particular article because it meets with their own requirements and pleases their own eyes, but it is not a fast mover in their stores be- cause, perhaps, the selling force likes something else better, and any par- ticular article that pleases a sales per- is is always easy for him to sell. | always have tried to keep a good stock of staple merchandise to fortify my sales people back of my novelties, because novelties move very quickly when they are new, but once broken in sizes and you re-buy you usually find the demand has slowed up. The result is you are stuck with enough so that the depreciatien on the left- overs eats up the profit made on the first and quick sales. Then the staple numbers are handy, as a. good sales person can switch the customer to a A dressy shoe— that will stand hard work The man who must have a shoe that looks reasonably dressy for business but will stand hard service is some- times a hard customer to please. The Herold-Bertsch Black Gun Metal shoe is just the shoe for this man. It is good-looking without being extreme, and is made to stand up under exacting service that would ruin a fine, soft dress shoe. This is the ideal shoe for the mer- chant, the delivery man, the mail man, the high school boy, the inside railroad man, and many others. It is also a favorite with farmers, who wear it first for dress, and later for work. HEROLD-BERTSCH SHOE CO., GRAND RAPIDS Herold-Bertsch Black Gun Metal Line Ox ‘2’ g More For Your Mon MORE MILEAGE SHOES NOW READY for our dealers A series of very attractive advertisements, in various sizes, for newspaper use. Every one is artistic and a sure attention getter. Will bring customers to your stores. Write for the whole set TODAY. Mention whether you require plates or mats. They are FREE. HIRTH-KRAUSE COMPANY Tanners—Shoe Manufacturers GRAND RAPIDS, MICHIGAN January 11, 1922 staple in preference to his going else- where to look for a novelty. A good fit will often sell staple shoese where extreme style is what the customer was first intending to buy. I find every manufacturer has sever- al pet lasts that he has used over and over, season after season. He keeps abreast of the times with the new ones and the new patterns, but the old standbys are the backbone of his business. I do not advocate or believe that any merchant should play Grand Army style to the exclusion of style- ful shoes, because the new, snappy merchandise is what attracts people to the store; it is not what they all want nor what they all buy, but it attracts their attention and interest. 1 have observed, likewise, that the mer- chant who goes off on a tangent and buys all style shoes and novelties finds himself sooner or later with a bunch of left-overs that is hard to move at any price. It is known that merchandise well bought is half sold, and if it does not sell readily in season there must be something wron’ with it, either the sales people do not show it, or there is no demand for it. It is then up to the proprietor to either create a de- mand for it or show his sales people how to sell it, or make it so interest- ing for them that the shoes will sell themselves. Some shoe merchants wonder why they have so many small sizes or sometimes large sizes accumulating in their stocks, and take such a tre- mendous loss on these extreme sizes which are always left over. Yet, they always ‘buy their shoes in regular runs of sizes and not in runs that have proven best for their particular needs. It has been sort of a hobby of mine to have the last pairs of a Jot up in the quick selling sizes, and I find by keeping a close watch of the best selling sizes and by having enough of them we usually have sizes to the last and not a broken-up run witht only big or extremely small sizes left. I have a friend who told this story at the convention of the Michigan Re- tail Shoe Dealers’ Association: “LT used to pride myself that I car- ried the largest stock of shoes in my county, and used that for a_ trade slogan in my advertising until I at- tended one of the conventions of this association and heard a fellow mer- chant get up and give a talk in which he spoke about mark-up, profit and turnover. I knew something, or rather thought I did, about mark-up and profit, but turnover was something 1 had never heard of. I drank in all he said, and when I got home I got busy with my pencil and found I was not getting one turnover a year, hard- ly two in the past three years. So I began making some investigations and found I was not much of a merchant, but from that date I resolved to do differently, and last year I turned my stock better than three times, had a bank balance instead of a lot of left- over shoes from the previous season, and I felt I had been paid a big amount of money for attending that convention.” He has never missed a state conven- tion since, nor a National convention, Elwyn Pond. Home Case Juliet—In Stock Black Kid, Fiex- ible, McKay, Stock No. 700. Price $2.25. BRANDAU SHOE CO., Detroit, Mich. 9 to 11 pound Oak Bends 55c lb. SCHWARTZBERG & GLASER LEATHER CO. 57-59 §. Division Ave. Grand Rapids, Michigan Ss MICHIGAN TRADESMAN The Value of a Name Ty HERE. never was atime when the name on a truck meant as much as it does today. We have witnessed, in these days, the destruc- tion of many old standards of value, but nothing has served to destroy the fundamental relations between price and value in UNITED trucks. They have for years been, and are now, the best trucks and the most economical trucks the manufacturer, merchant or other business man requiring dependable hauling, can buy. The real cost of a truck is not the first cost, but the final cost—the toll of year by. year service. Let our engineers tell you the precise, de- monstrable reasons why you get greater value “1 a truck bearing the UNITED name-plate. Write us today. A Size for Every Requirement 14—2%—3%4—5 ton United Motors Company Grand Rapids, Mich. FACTORY AND SERVICE 675 NORTH STREET Bell Main 770 Citizens 4472 Quality-— rather than quantity production 12 MICHIGAN TRADESMAN January 11, 1922 tHAn vgrdayp) (Utd rere OpePanne On the Threshold of Better Business. It has been accepted almost gener- ally that we are on the threshold of better business conditions—in fact, that the process of betterment has al- ready started. Thinking men have advanced the thought that improved conditions or prosperity must neces- sarily be slowly and gradually built up, that we shall again see prosperity when we have put forth the necessary thought and practical effort which is quite necessary to form that which we call prosperity. It can come no soon- er. Bettered conditions and prosperity are the goal, the thing that we all de- sire: but the goal is usually not reached in a day, for the road to it is irregular and rough with many ob- stacles. It always has been so—it is so to-day, intensified, of course, by the readjustment that is now taking place, both in men’s minds and in fact. It has been asked what the effect will be on retail business; what might be expected for the coming season, next spring and from then on. There are many opinions, of course, and each has a right to his own. Again there are many elements to enter into things, all of which cannot be antici- pated, but if we accept the fore part of this article as a fact, then certainly the retailer must build his prosperity; he must qualify both from the stand- point of a competitive merchandising point of view, for we surely face the keenest competitive situation that any of us have faced for many a long day. It will be a time for the greatest exhibition of creative ability that we have seen in years, especially the im- mediate future. If we look at the facts squarely, which certainly we should do, one can- not help but realize that with a retail consumption greatly reduced by a greatly reduced purchasing power and with so many merchants striving to survive the commercial storm now passing, we, of necessity, must work and create and render a service not considered quite so necessary by un- thinking men in times when business came easy. As it will be a very competitive situation, then, necessarily, overhead expenses must reasonably fit the con- ditions that exist. Where readjust- ment of overhead has not already be- come a fact, it must and will become sich, for no business can carry a top- heavy overhead and still exist. Either this overhead must be reduced to fit the volume or, through a super-effort, and keener merchandising, a great volume of business must be created without further increasing the expense. A little bit of both lines of thought wil! help greatly and eliminate some bad results which come with moves too radical in effect. It is accepted, of course, that one must analyze his own business, for there are many ways of bringing about a readjusted condition. Too many already look upon ‘the much abused word “readjustment” as one radical thought or move to correct the evil that exists. The writer looks forward to a fair business, possibly what some would call a very good business, but not without a great deal of conscientious thought and constructive effort. Each can have his own guess and bet ac- cording to his conviction. While the purchasing power of the people has been lessened for the time being, and the tendency is to curtail purchases, which is quite natural, still it is highly desirable, from a general point of view and especially now that the greatest danger is past, that every individual change his mental attitude a bit and make all such purchases as he can successfully use, no matter what the commodity may be, so that in turn the retailer can do likewise and so on down the line, thereby starting and keeping the wheels of industry in motion. Foolish expenditures may not be for some time, but wise expenditures are necessary, for the cost of various com- modities will lower or rise, according to the existing cost of production at the time and the competitive condition that exists. I would suggest that people not ex- pect the impossible. Conditions do not right themselves quickly—neither do all changes in prices come at one time as many would like to see them. Geo. H. Capper. + + Making Wood Fireproof. Government experts say that much of the immense annual less by fire in this country could be avoided by pro- tecting shingles with fire-resistant paint. It costs no more than ordinary paint and makes a roof much less like- ly to ignite. Fire-resistant chemicals are now used to a considerable extent in the treatment of wood. The processes are somewhat expensive, however, and their employment is restricted to in- terior finishing and furniture. Among the chemicals utilized for the purpose are ammonium phosphate and _ bicar- bonate of soda—the latter familiar to every housewife under the name of baking soda. It is a common practice to put up fireproof buildings, and then to fill them with highly combustible furni- ture. But furniture can be made fire- proof by impregnating the wood with suitable chemicals under an air pres- sure of 150 pounds to the square inch, INSURANCE IN FORCE $85,000,000.00 WILLIAM A. WATTS President Mrrcuants Live INSURANCE COMPANY Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Michigan GREEN & MORRISON—Micnigan State Agents © RANSOM E. OLDS Chairman of Board Why Do You Delay Making a WILL? IS it not enough that some day death may deprive your wife of your companionship and pro- tection, without there being imposed upon her, in the hour of her sorrow, the intricate duties of estate settlement? A sure way to avoid this and to protect your family’s comfort and future welfare is to make a will, appointing this company as executor and trustee. The settlement of an estate is almost always a formidable matter to a woman. To this company, qualified financially and by training and equipment, estate settlement is a matter of every-day business. Ask for a copy of ‘‘Safeguarding Your Family’s Future,’ a booklet explaining the services this company can render you and your family. FFRAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICH. BOTH PHONES 4391 OTTAWA AT FOUNTAIN CADILLAC STATE BANK CADILLAC, MICH. Capital ......-- § 100,000.00 Surplus ..-...-- - 100,000.00 Deposits (over).. 2,000,000.00 We pay 4% on savings The directors who control the affairs of this bank represent much of the strong and suc- cessful business of Northern Michigan. RESERVE FOR STATE BANKS Kent State Bank Main Office Ottawa Ave. Facing Monroe Grand Rapids, Mich. Capital - - ~- $500,000 Surplus and Profit - $850,000 Resources 13 Million Dollars 345 Per Cent. Paid on Certificates of Deposit Do Your Banking by Mall The Home for Savings —_ «) «&) sagen bncinstiniinsiote ssipenes mene January 11, 1922 MICHIGAN TRADESMAN 13 Farmers Bear the Brunt of the Price Reduction. Business forecasters are now e€n- gaged in trying to peer through the thin veil that still separates us from 1922 and to gauge what the future has in store. Through this veil one figure may be seen standing out above every- thing else; it is that of the American farmer, and no forecast for the com- ing year is worth a moment’s atten- tion that does not take this figure into is reckoning. Most of the hur- rah and hallelujah stuff that the pro- fessional sunshine spreaders have been wishing on the business com- munity lately has taken little account of this class, which normally con- sumes about a third of the country’s manufactured products. The farmers are still depressed; there is still a vast volume of “frozen” credit in agricul- tural communities; their buying pow- er cannot increase until the next crop is harvested, and even then the out- come depends on- what prices farmers will receive during 1922. Prices of agricultural products are in many cases below the costs of pro- duction. Obviously this is a condition that cannot continue indefinitely; either these prices must advance or the prices of other commodities must come down so that the buying power of the farmers’ present income will be nearer normal. The departments of Agriculture and Commerce have lent a hand, so far as they were able, in the movements designed to secure better prices for staple farm products, and the agricultural bloc in Congress has not been backward in its advocacy of legislative remedies. The War Finance Corporation has been striving ambitiously to stimulate an advance in agricultural prices and thus remove one of the chief obstacles to the return of prosperity. It was inclined to claim no small share of the credit when cotton advanced so sensationally in September, but it now appears that the credit belongs to other agencies, namely, the boll weevil the weather man, and last, but not least, to the blundering guessers in the Bureau of Crop Estimates. The best that can be said of all these schemes of Government aid, however, is that they are palliatives. As our industrial system is now or- ganized it seems inevitable that the farming population must bear the brunt of the burden of deflation. The recession in prices of certain raw ma- terials other than farm products may also be very sharp, as it has been nota- bly in the case of metals; but other producers and distributors enjoy one distinct advantage over the farming population. They have the facilities for effecting quicker readjustments. The machine-tool industry, for exam- ple, is now producing at about 20 per cent. of its capacity; the steel mills are operating at about 50 per cent. of their capacity. This means bad busi- ness for them, but it would be in- finitely worse if they were running at full force; and that is just what the farmers as a whole are doing. With the exception of cotton the yield of which has been reduced by crop pests, unfavorable weather, scant use of fer- tilizers, and some reductions of acre- age, the staple crops this year will be about as large as in the year preced- ing. Farmers cannot follow the exam- ple of other producers and curtail their output to 50 per cent. or 20 per cent. of capacity whenever prices fall below the cost of production. The nature of their business does not permit it. There have been campaigns without number for effecting a curtailment of output in times of falling prices. This year it seemed for a time that the cot- ton growers were going to do some- thing effective in this direction, and the Department of Agriculture’s crop forecasters were themselves misled by talk about acreage reduction. The actual results as is now known fell far short of promises and expectations. Consideration of the farmers’ condi- tion points to the probability of slow- ness in recovery during the coming year. The schemes for relief so far , proposed in this country can result in little substantial benefit for the reason that the farmers’ trouble is due to conditions that are world-wide. Back of the depressed farmers there is a de- pressed Europe. Measures designed to inflate the prices of farm products in this country will tend to cut off the market for these products in Europe unless there is corresponding inflation in other regions producing crops that compete with ours. No such inflation- ary movement is regarded as at all likely; on the contrary, the improve- ment in the exchange situation is re- garded as foreshadowing a period of receding prices in other countries, and in many of them such a movement is already under way. The whole story then boils down to the oft-repeated phrase that recovery waits on Europe. Recovery is under way; the corner has been turned; but the work of re- construction overseas is going to be protracted because some of the neces- sary steps are going to be very un- popular. This will hardly permit any speedy transition to normalcy. WILL addddddddssishhg BANKS, BANKERS AND PRIVATE ESTABLISHED 1858 Our Bond Department always has for sale SAFE BONDS yielding good returns. WE INVITE INQUIRIES CLAY H. HOLLISTER PRESIDENT CARROLL F. SWEET VICE-PRESIDENT GEORGE F. MACKENZIE V.-PRES. AND CASHIER ver TITIT TITTIES 7 MMM WI sshhdhh Wedd OUR POLICY is free from “jokers” and technical phrases. Live Agents Wanted. MICHIGAN AUTOMOBILE INSURANCE CO. Grand Rapids, Mich. A Stock Company. Grand Rapids Merchants Mutual Fire Insurance Company Economical Management Careful Underwriting, Selected Risks Affiliated with the Michigan Retail Dry Goods Association, OFFICE 320 HOUSEMAN BLDG. GRAND RAPIDS, MICH. A Long Time Ago Jones made his Will and considered that matter done with. He did not realize that mere lapse of time has brought changes in his family that would nullify part of his Will. He has now made a new Will providing more adequately for the comfort of each of his bene- ficiaries, on the basis of present living costs. Some of the Trusts will extend far into the future. So he has, of course, done the obvious thing and named The Michigan Trust Company to be Executor and Trustee. Call at our office for our new booklet, “What you should ‘know about Wills and the Conservation of Estates.”’ “Oldest Trust Company in Michigan” “2 MICHIGAN TRUST COMPANY Grand Rapids, Michigan Grand Rapids National City Bank CITY TRUST & SAVINGS BANK ASSOCIATED . The convenient banks for out of town people. Located at the very centers of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus ...------- $ 1,724,300.00 Combined Total Deposits ---------------- 10,168,700.00 Combined Total Resources -------------- 13,157,100.00 NATIONAL CITY BANK & SAVINGS BANK ASSOCIATED GRAND RAPIDS CITY TRUST 14 Few Price Changes Expected From Now On. A year ago bankers, business men, and economists were predicting re- covery, just as they are doing now, but there is one noticeable difference in the attitude of some of them now, as compared with their views at the be- ginning of 1921. It was not an un- common thing then to hear business men predict a sharp and sudden re- covery within a few months. “I am not worrying over this temporary slackening in business activity; what bothers me is that we are likely to have a boom descending upon us soon, and we are not ready for it,” is the way one enthusiastic forecaster sized up the situation to the writer last January. Those who shared such views then were in the minority, but they usually made up in volubility for their lack in numbers. It is a sig- nifieant fact ‘that little or nothing like this is being heard to-day. The future is being viewed more conservatively, but at the same time more confidently. Many of those who used to predict an immediate wave of prosperity were in- dulging in brave talk to keep up their courage. It is frequently said that it does not matter whether prices are high or low so long as they are stable. Like most economic generalizations this state- ment must be taken as subject to cer- tain exceptions. If prices in this country had been stabilized at the 1920 peak great hardship would have been incurred by recipients of fixed income from investments, and savings which represented the efforts of a life time would have lost over half of their value. When prices rise to ab- normal theights, as they have always done in times of great wars, it is hope- less to attempt to escape readjustment by schemes of stabilization. The United States has just passed through the most drastic process of readjust- ment in its history. It would have been more comfortable if the process could have been more gradual, but it is useless to waste time regretting the past. The important fact is that we have had our troubles, and the extent that they are behind us measures the degree to which this country is ahead of the others in which inflation still persists. Europe has gone only a relatvely short distance over the road to readjustment. So far as it has gone it has experienced troubles like our own, but it still has trying times ahead before its economic structure again rests on a solid foundation. Its troubles cannot be cured by the remedies designated as “stabilization” devices, which will treat symptoms rather than causes. The prevailing view among business observers to-day is that the major price recessions which characterized the last half of 1920 and the first half MICHIGAN TRADESMAN of 1921 will be absent in 1922. The weight of opinion is that prices will register very little change throughout the year, though the general tendency will be downward with short intervals of recovery. Each upward movement of the price curve, however, may be expected to stop somewhat below the high point of the one preceding. No one believes that the sharp breaks of a year ago that accompanied the “dis- tress” selling of goods can be re- peated. The lowering of production costs through greater efficiency and by readjustments of wages and freight rates wll make it possible for produc- ers to sell more cheaply, but any changes of this nature will come slow- ly and will not prove disturbing to trade. The outlook, therefore, is for more stable business conditions dur- ing the year. A selling slogan that price at which an article is offered names the may serve an excellent use so long as prices are not fluctuating, but when prices begin to advance it is likely to cause trouble. Recently the business difficulties of a concern that used to make a famous cheap watch were reviewed in the papers. When war costs had to be met and the watch could no longer be sold for a dollar, as formerly, ‘the familiar slogan be- came a handicap. It had to be dis- carded, but the public could not for- get it. Buyers were freely paying two or three times pre-war prices for most things that they needed and for many that they did not need. When articles had been widely advertised at a price, however, the buyers insisted on re- membering the old price. They dis- liked the idea of paying $2.50 for a “dollar” article. The best advertising slogan is one that will conform to every change in the business cycle. —_ +++ “Nuisance Taxes’ Are Gone. The new tax law is already having a good psychological effect on retail business. Dry goods and clothing dealers are calling the attenetion of their customers to the fact that their fine grades of shoes and wearing ap- parel, as well as umbrellas, parasols, picture frames, leather goods, trunks, etc., are no longer subject to the lux- ury tax. Drug stores no longer af- fix tax stamps to proprietary medi- cines and toilet preparations, and their soda fountain business is not hampered with the taxes on soft drinks. The 3 per cent. tax on freight rates, which amounted virtually to a tax on all sales of merchandise, has also been eliminated. In a time like this, when very little encouragement tends to go a long way, this freeing of business from the irritating “nuisance taxes” will be of substantial benefit. ———_>->____ Some men manage to acquire a reputation for cleverness by working overtime what little they know. recommendations. WE OFFER FOR SALE United States and Foreign Government Bonds Present market conditions make possible exceptionally high yields in all Government Bonds. Write us for HOWE, SNOW, CORRIGAN & BERTLES 481-6 Grand Rapids Savings Bank Bldg., Grand Rapids, Mich. January 11, 1922 SAFETY SAVING SERVICE Class Mutual Insurance Agency **The Agency of Personal Service”’ CLASS MUTUALS ARE LEADING MUTUALS, Because they limit their lines to PARTICULAR CLASSES, Resulting in WIDE DISTRIBUTION of risks, LOW LOSS RATIO, and MINIMUM EXPENSE. WE REPRESENT CLASS MUTUALS THAT SAVE Hardware, Implement and Sheet Metal Dealers 50% to 60%. Garages, Blacksmith Shops, Harness and Furniture Stores 40%. Drug Stores, Shoe Stores, General Stores, and Hotels 30% to 50%. ARE YOU INTERESTED IN THESE SAVINGS? Are your premiums paying you a THIRTY to FIFTY PER CENT DIVIDEND? If not, then it is up to you to see that they do, by placing your insurance with THIS AGENCY. C. N. BRISTOL A. T. MONSON H. G. BUNDY FREMONT, MICHIGAN Sand Lime Brick | 0 h Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Coo! in Summer Brick is Everlasting Cumulative- Participating Preferred-Investment OF THE PALACE THEATRE CORPORATION Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Brick Co., Grand AND OLIVER THEATRE Send for Attractive Cir- cular on a Growing-Going Proposition—now active. Note—The Editor of the Trades- man recently visited South Bend and was so well impressed with our proposition that he handed us his subscription. Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. PALACE THEATRE CORPORATION Oliver Theatre Bldg. South,Bend Indiana THE POWER CO. Bell M 797 Citizens 4261 Fourth National Bank Grand Rapids, Mich. United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually 34 Per Cent Interest Pald on Certificates ef Deposit Left One Vear ~ Capital Stock and Surplus $600,000 LAVANT Z. CAUKIN, Vice President WM. H. ANDERSON, President J. CLINTON BISHOP,{Cashier HARRY C. LUNDBERG, Ase’t Cathier ALVA T. EDISON, Ase’t Cashier cn ‘ January 11, 1922 Unfair Methods of Collecting Auto Taxes. Ann Arbor, Jan. 10—The measures resorted to in the attempt to force pay- ment of all automobile taxes before Jan. 1, 1922, are an insult to law abid- ing citizens, provided they are car- ried out according to the threats and warnings published in the daily pa- pers. _ Threats of arrest if auto Owners operate their cars after a certain date without new license plates are unrea- sonable and uncalled for. The great majority of auto owners are not try- ing to evade payment of license fees or taxes, and many are subjected to great inconvenience by being forced to meet this obligation on the minute. This is especially true of rural residents who have been straining to provide for State and county taxes at the appoint- ed time. If our Michigan auto license laws are so inflexible that local officers have no right to adapt the method of col- lecting taxes to the circumstances of the people it is evident that amend- ment be made. It should be sufficient that any resident of any county, but not residing at the county seat, mail a bank check or money order to the county clerk on or before January 1 to cover his auto tax. Then he should be. allowed fifteen or more days to bring his papers and obtain his plates. The most absurd thing was the ar- resting and fining people for operating a car the last week of December with 1922 license plates. Suppose a man bought a new car after Dec. 15, he should be allowed to purchase and use a next year’s license without more than one month’s proportion of the taxes added. : The farmer cannot step into the office where licenses are issued any day or hour ‘he chooses. Each year there are new features or a change of regulations, so that on arrival at the clerk’s office some item or paper may be lacking which he cannot supply until after a return home. Some de- mand a weighmaster’s ticket and some do not. Delays are inevitable; and when the farmer finds a con- venient time to go to pay his license tax he is in danger of arrest before he can transact the final details in the matter. American citizens do not elect officers to oppress themselves, nor enact laws to harrass well-intentioned and law abiding citizens. we read that the Secretary of the State of Michigan was to send fifty deputies to the Southern part of Michigan to help local officers enforce his decrees. This military autocracy must not be ignored. Voters want to know whether this is proper or wheth- er it is mal-administration. _ E. E. Whitney. —___—_.-- Sell Rods on Their Own Merits. Improvement in merchandising methods has had as much to do with the improved standing of the light- ning rod as a fire prevention device as the vigorous educational policy of public officials such as fire marshals charged with the duty of informing the public regarding fire control. One of the methods frequently used in the old days by the itinerant lightning rod peddler was the hold out of a guar- antee that if the property equipped with lightning rods was struck by lightning, and burned to the ground, etc., the lightning rod purchaser would receive $500 in cash. This method of merchandising has long been discredited and is no longer used except in the. selling of patent medi- cine or where the only thing in the mind of the seller is to: make a sale. In considering the $500 guarantee, the farmer might well consider what he would think of an automobile tire manufacturer who offered a brand new MICHIGAN tire for every one purchased which did not give its guaranteed 10,000 mile re- turn. The present method of dealing with such cases is to give a compensa- tion to cover the number of miles which the tire lacked of giving the guaranteed total. In other words, the seller depends upon the merits of his goods for making the sale. Why should not the automatic sprinkling company offer to replace buildings destroyed by any fire which could be reached by the sprinklers? Because they recognize that there are many factors of maintenance and human care which enter into efficiency of the automatic sprinkler after it is erected and they sell the equipment on its merits and make it clear to the pur- chaser that he has some obligations in the matter of keeping the system in first-class operating condition. And that is just what the first class light- ning rod salesman should do. A guarantee to reimburse the pur- chaser for the cost of the lightning rod system in the event that his prop- erty should be destroyed by lightning is in line with the merchandising policy of to-day. The promise to give to a man more than he spent for an article in the event that it fails to operate efficiently in sales pressure, in- dicating an inability to sell on the merits of the article itself. —_——o 2s Arson Being Discouraged By Long Prison Terms. The prevalence of arson in a good many localities and a growing real- ization of the serious nature of the crime, has resulted in the imposition recently of a number of heavy sen- tences upon individuals found guilty of this offense against society. In a case that occurred in New York City, not long ago, an Italian cobbler was found guilty of arson in the first degree and sentenced to serve from twenty to forty years in Sing Sing. He set a fire in the kitchen of his home last summer and endangered the lives of twenty-five families living in the house. Other instances follow: Two colored men of Cape May, New Jersey, confessed to having set two fires and one was given a sentence of from twenty-two to twenty-five years in the penitentiary, while the other received a term of from eight to thirteen years. A half-breed Indian woman, en- gaged as a maid in Detroit, set fire to the home of her employer in retaliation for a fancied grievance, and is now in the ‘house of correction serving a term of from ten to twenty years. A. Long Island pyromaniac,- who nearly caused the death of several families by the fires he set because of a craving for excitement, has just been given a term of thirty-nine years in Sing Sing. Convicted of arson in the second degree, an Everett, Washington, resi- dent was sentenced to from one to fifteen years in the penitentiary, while a San Franciscian has been given a term of from one to fifty years. A Knoxville, Tennessee, negro was found guilty of arson and sentenced to from five to twenty years. —————_~oss——— No man should try to run an auto- mobile unless he has horse sense. TRADESMAN Petoskey Transportation Company PETOSKEY, MICHIGAN that both the Petoskey Portland Cement Company and the Petoskey Trans- We are pleased to announce to investors portation Company paid respectively 3% and 4% on January 1, 1922. Both of these Companies are firmly established in business, and any investor can purchase an interest in the PETOSKEY TRANSPORTATION COMPANY with the fullest confidence that he is buying an INVESTMENT, and not an experiment. The fact that both of these Companies have regularly paid dividends from the beginning of their operations, is an evidence that they are business concerns upon which the investor can rely. The Management of both Companies is exceptionally stiong. They do not make broad prom:ses. THEY PAY DIVIDENDS. Wirte for full information. ~F, A. Sawall Company 313-314-315 Murray Building GRAND RAPIDS MICHIGAN 15 MICHIGAN SHOE. DEALERS Mutual Fire Insurance Company FREMONT, MICHIGAN Maintains Its 30% Dividend Record By careful selection of risks By sound and conservative management By thorough mutuality Courteous and prompt attention to all enquiries. ALBERT MURRAY, Pres. L. H. BAKER, Sec’y-Treas. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary- Treas. 16 MICHIGAN TRADESMAN January 11, 1922 Pertinent Thoughts on the Evolution of Friendship. Written for the Tradesman. He who says, “My friend,” without full assurance that he is so accepted may be viewed with distrust. Well might it be asked, “What favor dost thou seck? Hast thou something to sell?” Friendship must be proved. It is not enough that service rendered is gratuitous. If it implies future obliga- tion there may be a selfish motive for the act. Men seek acquaintances in order to secure business patrons; men seek friends that they may ask sup- port for public office. Friendship is proven when one does for another that which will bring him criticism; when he risks being mis- judged or misunderstood. To warn my friend may interfere with the scheme of one who can cause me loss. It may discredit me in society. But true friendship will let me regard only what is right, let results be what they Yea, further, if need be I will risk the displeasure of the friend whom [| aim to serve. Could I fully explain all the circumstances to that friend, I know he or she would be placated, but to do so would seem to be shielding myself behind another’s faults. I must trust that time and events will justify my course in the mind of my friend. may. To improve my opportunities to meet and greet my friend seems a good way to show my friendship; but circumstances may require me to fore- go some such opportunities for no other reason than that friend’s best interest. If I cannot deny myself for my friend, then I am too selfish. Not my pleasure or gain shall be first. No, it shall be his or her’s. I am content to be a friend in reserve. He who most prizes friendship will be most careful to avoid anything and every- thing which might impair that friend- ship. It is too precious to lose by thoughtless word or act; by any unreasonable demand or_ request. Friendship does not ask any pay for service as a friend. On the other hand a friend will not accept too much without returning some compensation. To-day my friend does for me what I cannot do for myself. Another day my opportunity will come to recipro- cate, and true friends will not demur. Sometimes there is much selfishness in giving. We want our services, our presents, our favors to overshadow what our friend does or can do for us. We are apt to hurt our good friend by not accepting what he or she desires to give or do for us. We deny them a pleasure which is their due. Just as parents and others are amply repaid for their efforts when they note the eagerness, the exulta- tion, the satisfaction and joy of chil- dren over their presents, so if we are permitted to note the emotion which cannot be concealed when our friend accepts our tokens or services, we are fully paid without a formal or verbal acknowledgement. Friendship is the culmination of a natural process; the development re- sulting from combination of various elements. Far better that it be not too speedily developed. The natural steps of the evolution of friendship seem as follows: Acquaintanceship, respect, good will, understanding, con- fidence, companionship, love. Then friendship exists. All these steps are dependent on life’s experiences. We may not ar- bitrarily classify or label all the ele- ments or place in exact order all the stages comprehended in the develop- ment of friendship, but not one of these features can be omitted without impairing the symmetry or complete- ness of friendship. Acquaintanceship begins by accident —through the changing kaleidoscope of life’s activities—or by the purpose of a mutual acquaintance. Sometimes we call the accident an act of Provi- dence; sometimes we call it “fate.” Before there can be respect there must be a discernment of good quali- ties. These can not be hidden in the ordinary duties of life. What one might do, and what he or she does do, exalts or debases that person in the estimation of the observer. Respect is inevitable when the lofty character is discerned. Good will is an innate quality and only needs to be mutually recognized. It seems spontaneous in all relations. It is a reward or bestowment which the possessor can not withhold from others. Whether good will precedes or follows understanding matters not. Understanding grows as events in the relation of two persons proceed or succeed. Understanding is the power to correctly interpret the words and actions of another. What a grief to be misunderstood when we desire the friendship of another; what a depress- ing condition to fear that we shall be misunderstood; and what a relief to meet that friend and note a greater degree of cordiality than ever before. We understand each other. We do not need to explain. In new relations, under varying circumstances, we meet our friend; former estimates are con- firmed and other phases of character are revealed until absolute confidence is established. When love begins or how we do not know. All the essential elements are incorporated and we are friends. Friendship has been attained. Did we forget companionship? Can you place it in order? The colors of the rainbow are not separated by dis- tinct line. They mingle, they blend, they are primary or formed by com- bination. So might we say of some of the components of friendship. But companionship seems unique. It may or may not depend upon similarity of tastes or unanimity of purpose. The child and the aged are companions; the mother and son; the father and daughter; people of diverse occupa- tions, of widely varying experiences. Possibly true friendship could exist without companionableness, but how grand when it is strongly in evidence. Is friendship less than love? Is it a particular brand of love? Shall we designate it as love of a higher or lower degree? Is it bound, circum- scribed, held in limits? Must friend- ship be restrained, guarded, carefully directed? Everybody needs friends; nearly everybody wants friends; but many want to get and do not want to give, abiding friend- E. E. Whitney. ——~>-+ + Unemployment Greatly Reduced Through Work of Hoover. Secretary Hoover, chairman of the President’s Conference on Unemploy- ment, has issued ‘his report on the work accomplished and the results ob- tained since the conference made its recommendations and adjourned two months ago, when it was estimated some 3,500,000 persons were without Concrete results al- ready apparent, according to the re- port, are: 1. Public opinion, for the first time in American history, has been focussed on unemployment. 2. Municipal committees are organ- ized for the first time on a Nation- wide scale to relieve it. 3. A National clearing house is ready to assist the municipalities, with district representatives in the field. and so lose strong, ships. employment. 5. Municipal bond sales for public works have broken all previous rec- ords. 6. Congress has inaugurated impor- tant public works. 7. A large appropriation for the United States Employment Service is before Congress. 8. A variety of other measures have been introduced in Congress to carry out the recommendations of the con- ference, such as Senator Kenyon’s bill for long-range planning of public works. 9, Impetus is being given public education as to the nature of the problem of unemployment 10. A scientific basis for future re- search is now being laid. 11. The construction industries are being organized Nationally and lo- cally under public direction, as, for example, in St. Louis. 12. In other notoriously seasonal and intermittent industries, such as thee soft coal industry, stabilization studies are being planned. 13. A thorough investigation of methods for controlling the business ‘cycle is in progress. Continuing, the report states that a National clearing house has been es- tablished and has greatly stimulated local activities. Two hundred and nine out of the 327 cities in the United States whose population is 20,000 or more have now organized mayor’s emergency committees or have signi- fied their ability to carry out the con- ference recommendations with ma- chinery already in ex. :nce. Co- ordination of municipal agencies to meet the unemployment. crisis, ex- pected to reach maximum intensity in January or February, 1922, is virtually complete. “Clean-up” campaigns in various in- dustries, as recommended by the con- ference, have made rapid progress. The enlargement or renovation of plants and improvement in equipment are being ordered as a direct contribu- tion to meet the emergency. There has been a general advance of indus- trial operations by, employers, directly attributable to the work of the con- ference. Mr. Hoover believes that 1,500,000 and perhaps as many as 2,000,000 men and women are employed to-day who would be unemployed if it were not for the work of the conference. There has been no change in the industrial situation sufficiently large to explain this. It is believed to be due to a successful appeal to local responsibil- ity and the sense of service. This pick-up may be temporary, but it is certainly a hopeful sign. Twenty-seven states composing the Northeastern section of the country showed the award of more building contracts in September than in any other month last year or in any Sep- tember on record. The contemplated projects amount to $318,030,600. While this is probably due only in part to the effect of the conference call by the President, it is striking to notice that in October there were 10,- 635 projects contemplated in these twenty-seven states, having a value of $394,977 ,600—$70,000,000 in excess of the record in September and more than $100,000,000 in excess of the previous October. There were 8,096 contracts awarded having a value of $222,497,500. —___* + ____ One Way To War With Japan. Seattle, Wash., Jan. 5—The trend of all the comment in our press is that the immigration question on_ the Pacific Coast is insignificant, but that the problem of our rights in the Orient unless settled to our satisfaction, will lead to war. The fact of the matter is that the immigration question is the only one over which the people of this country would be disposed to. go to war with Japan. This is true not only of this country, but of the British dominions. The international bankers are per- fectly willing to trade off the Pacific Coast for the privilege of exploiting the Orient. Since President Roose- velt concluded the so-called “gentle- men’s agreement” by which Japan on her honor agreed to keep her people out of this country she has sent in on her passports more than 100,000 of her nationals under the subterfuge of mer- chants, students, etc., who have be- come permanent residents. By con- sulting the immigration figures you will see that Japan is continuing this process of planting her nationals in this country, notwithstanding the bit- ter opposition of the people of the Pacific Coast. For a good many years the people of the Pacific Coast have been exceed- ingly patient, being led to believe by representations of the Roosevelt, Taft, Wilsom and Harding Administrations that they should leave the settlement of the question to the Federal Govern- ment. Not only has nothing been done iby any of these Administrations to check the rapid influx of this un- assimilable race, but in two instances the Federal Government has been guilty of actually establishing them in our midst, namely: First. In the Yakima Indian Reser- vation, in the heart of the State of Washington, where Federal Indian agents have leased large areas of In- dian lands to Japanese. Second. Monopoly of the fishing industry. of Southern California by the Japanese by flagrant violation of the United States coastwise navigation laws. Although repeated attention of the Federal Government: has been called to ths matter, no effort has been made to enforce the law which pro- hibits vessels owned hv aliens oper- ating from our ports. The people of the Pacific Coast are determined to keep this a white man’s country, if they have to fight for it. Unless the issue is met with courage immediately and definitely settled to the satisfaction of our people, it will certainly bring on war with Japan. Miller Freeman, January 11, 1922 MICHIGAN TRADESMAN 17 We offer the unsold portion of: Holland-St. Louis Sugar Co. First Mortgage 8* Serial Bonds Dated November |, 1921 Due Serially, May 1, 1924 to May |, 1936 Registered as to principal. Semi-annual interest payable May Ist and No- vember Ist, without deduction for any Federal Income Tax not exceeding 2%. Callable in whole or in multiples of $25,000 on any interest day on 30 days notice, at 105 and interest. Denominations, $100, $500 and $1,000 THE MICHIGAN TRUST COMPANY, TRUSTEE The interests of bond-holders are unusually well protected under this mortgage. Here is an important member of the great group of sugar producers. This is a basic industry and one of the great industries of the State of Michigan. It isa home industry of enormous size and importance. The original Holland Sugar Company has been in successful operation 22 years. The additional plants at St. Louis, Michigan, and Decatur, Indiana, are both larger. The combined capacities are about forty million pounds of refined sugar per annum. EARNINGS: Ten-year average of earnings, after depreciation and applicable to interest and taxes, $318,428.82; Five-year average to April 30th, 1921, $485,885.48. These two averages were respectively over three times, and over four and one-half times the max- imum interest charge on this bond issue. Tax Exempt in Michigan. Price: Par and interest, yielding 8% The Michigan Trust Company - GRAND RAPIDS 18 LEADERSHIP LACKING. America Unprepared For Opportuni- ties of the New Year. We are out of the slough; are climb- ing the hill. There is no doubt of that. Weare not yet out of the woods and have far to go before we shall Still it is a great deal to be able to say that reach normal conditions. progress is evident. Liquidation has gone far, although in some places and particularly as re- gards some kinds of labor readjust- ment is incomplete. There are signs in the world of industry of a new and more kindly alignment between cap- ital and labor. Locally exposures of abuses within organized labor have put it more or less on the defensive. Nationally organized labor has repu- diated extreme radicalism and_ the power of public opinion has prevented a disastrous strike. [International suspicions and hatreds The settlement of the Irish question has healed, let seem slowly to abate. us hope, one of the world’s sores. The conference on the limitation of arma- ments promises relief from some of the sorrows and burdens that have afflicted mankind. It seems to be better understood that suspicion and sagacity are not convertible terms. We shall get some relief from taxa- tion in the near future, although our methods remain both crude and hurt- ful. A beginning has been made of reducing the cost of State and Nation- al governments. Even our railways seem to see daylight ahead. At the worst we have enough to eat and to wear and something to spare for afflicted peoples in Russia, who lack both. The which some have thought and talked “splendid isolation” of is becoming more visible as naked selfishness. So we end the year with the ground firmer under our feet. We may take a fresh start and look ahead to the work yet to be done. When we do so we find that we lack leadership. Many voices there are that cry “lo here” and “Jo there,” but none to say with final decision—‘‘this is the way, walk ye “it °)~=| We gaining slowly all the time, but rather drifting toward prosperity than pro- are “muddling through,’ ceeding thither by steps intelligently taken. Leadership is lacking in legislation, in finance and industry. Men of fore- sight and power, indeed, there are, but as vet they have no large follow- ing. Particularly in the world the lacks acceptance. attempting to put the new wine of necessary worldwide interests into the financial international viewpoint Too much we are old bottles of a relative provincialism and are using brakes instead of mo- tors. Much has been ignorantly and un- wisely done in relation to our foreign trade that has caused severe losses, nd instead of reasoning that what was thus ill done should now be well done, the disposition ‘has been not to do it at all. Yet the vital importance of our foreign trade is slowly being visualized, but we do not understand it well enough to create the proper organization to deal effectively with it under present conditions. MICHIGAN TRADESMAN » It would be amusing were it not pitiful to read institutions advertisements of financial offering what they allege to be adequate or even complete banking ser- vices at a time when for lack of neces- international sary financial organization orders are refused that would keep thousands of workmen busy. Thus, as respects our foreign trade, we are “letting I-dare- not wait upon I-would.” Nevertheless, the fact that our power to serve the world creates an obligation to serve it and an oppor- tunity in serving it is seeping down into over-domesticated minds and the international vision begins to appear. Almost despite ourselves, our foreign trade is fairly active. It is neither in kind nor degree what it should be and what it may be made, but it might well be worse. We hold a vast supply of gold, much more than we need, indeed, enough to create a subtle and serious danger, but we have mot yet found a practical way to use it either to the world’s ad- We begin to vantage or to our Own. see vaguely that power brings re- sponsibility, but we move with halt- ing steps toward action. The Ter Meulen plan and the amended Edge law are tools we have not yet made available in any sufficient degree. However, all these things are in the working-out and signs appear that, though belated, they are in ‘one or another way coming through. Un- employment is lessening; realities are more clearly seen. Above all the spirit of hopefulness is rising and with it, though slowly yet, the tide of busi- ness. Such constructive work as has been done rests on solid foundations and that which remains to be done can be builded fearlessly upon them. William C. Redfield, Former Secretary of Commerce. ~~ Upon the Smoker’s Thoughtlessness. Men of intelligence conduct their smoking, of course, with due regard for safety. They do not throw burn- ing matchese into waste baskets. Realizing that a cigarette may burn long after it is discarded, they do not January 11, 1922 throw cigarettes on carpets or wooden floors. They are similarly careful with cigar remnants or fire from pipes. They also do what they can to incul- cate like care in others—for smoking, unfortunately, is not confined to per- sons of mature age or thoughtful habit. We take the liberty of saying to all smokers: Be very careful as to fires, unless you wish to lose your smokes. Remember that the Mauretania affair was not the only big fire charged against a carelessly-dropped cigarette. There have been others, much nearer home. Remember that an anti-tobac- co crusade will have followers enough in any case, without unintentional help from you. And remember that fires caused by carelessness—as we were saying the other day of fires by py- romaniacs—are paid for by you and everyone else in the community who has to pay for fire insurance. ——+-+>—__—_ And a sympathetic tear comes as near being a panacea for all feminine troubles as anything on the market. r THE SIGN OF QUALITY Look for the ROWENA trade-mark on the sack texture and color. Supreme in Nutrition Bread is the staff of life—but some bread is better than others because it is baked of better flour, flour that is milled more carefully and scientifically. The world’s finest wheats and the most extensive milling processes known to the industry combine in making Lily White ‘“*The Flour the Best Cooks Use’’ the most desired best quality flour. There is no question of Lily White’s superiority in nutrition, cleanliness, volume, But better still, baking results are most satisfactory. Biscuits, bread and rolls are excellent looking, white, delicious and appetizing. Claims Based on Results Lily White has been a favorite in Michigan for three gener- ations. Thousands of women who take pride in their baking and thousands of dealers know that the claims made for Lily White are based on what the flour will actually do. The best way for you to prove these statements is to try a sack. Obtainable at your grocers, and guaranteed to satisfy you perfectly. VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN “Millers for Sixty Years” Ads like these are being run regularly and continuously a 1 igan. You will profit by carrying Lily White Flour in stock at all times, thereby being placed in position to supply the. demand we are helping to create for Lily White Flour. in the principal papers throughout Mich 3 wry ae. EA \ t/ \ January 11, 1922 MICHIGAN TRADESMAN 19 | -