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tit

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Thirty-Ninth Year

GRAND RAPIDS, WEDNESDAY, MARCH 1, 1922

Number 2006

 

MICHIGAN TRADESMAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly By
TRADESMAN COMPANY

Grand Rapids.
E. A. STOWE, Editor.

 

 

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance.

Canadian subscriptions, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issue#’a year or more old, 25 cents; issues
five years or more old 50 cents.

Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.

 

 

 

GETTING BACK INTO LINE.

A peculiar notion has been gaining
ground lately in some agricultural
districts, and it finds expression some-
what after this fashion: “The banks
in times Ike these are making too
much money.” Such an idea is pecu-
liar in that it rests upon a tacit as-
sumption that a community in hard
times would be more prosperous if
its banks were less prosperous. This
would be true only if the banks, like
pawnshops, were waxing fat on the
miseries of their customers; but that
is just what no modern bank could
do even if its officers were short-
sighted enough to embark on such
a policy. In the long run it can pros-
per only with its clientele. In times
of readjustment and economic stress,
like that through which the country
has recently passed, a bank may be
justified in raising the rate on its
loans on account of the greater risk
involved in such a period. Moreover,
cheap credit at such times would re-
tard the necessary processes of liqui-
dation and in various other ways
would operate against the return to
normal business conditions. Raising
the rate of discount may then be a
useful service by saving overventure-
some business men from the results
of their own rashness. It is on a par
with the action of a ship’s captain in
debarring the passengers from the
outer decks in time of storm.

The index of wholesale prices
compiled by the Bureau of Labor
Statistics tends to bear out two pre-
dictions which have frequently been
made by business observers. One
prediction was that after the precipi-
tous deflation of a year ago had been
arrested prices would still tend to
sag for a considerable period, but
with short upward swings coming at
Such a short swing began
last August and reached its crest in
September. Since then the sagging
tendency has reappeared, and the
level of wholesale prices is now ex-
actly where it was in June and July,

namely, at 48 per cent. above the
average for 1913. Meanwhile, although
the January average is the same as
for June, the indices for the different
commodity groups have undergone
certain significant changes. Thus,
farm products, in which deflation had
proceeded furthest,
points during January, while the in-
dices for all other groups declined
from 1 to 5 points. The tendency for
prices to get back into something like
their normal relation before the be-
ginning of deflation is thus in evi-
dence.

A year or so ago the retailer was
subjected to much criticism because
retail prices lagged behind wholesale
when the latter took the toboggan.
When it was explained to the con-
suming public that retail prices tend
to move more slowly than wholesale
prices in either direction, the argu-
ments usually fell on deaf ears. It is
true that some retailers at the time
were slower in taking their losses
than was good for them, but that is
now all past history. The other side
of the retailer’s position is now being
revealed by the current markets. In
other words, retail prices of many
commodities are coming down in a
most pronounced fashion while whole-
sale prices in the same groups are
advancing. For example, retail prices
of forty-four food articles in this
country declined 5 per cent. during
January, according to the index com-
piled for fifty-one important cities
by the Bureau of Labor Statistics.
While retail prices of food have thus
been declining, it is to be noted that
the prices. of wheat, hogs, cattle,
calves and lambs have been steadily
advancing. These facts bear out the
assertion that retail prices are less
sensitive to market changes than
wholesale prices. Retailers might do
well to give some publicity to these
recent developments and further en-
lighten consumers with regard to the
forces determining what must be paid
for goods.

advanced two

 

The Federal Reserve Board in its
annual report, issued this week, makes
the statement that “There are those
who believe that the beginning of a
(business) revival is not far distant.”
To those accustomed to listen to the
confirmed prophets of prosperity who
have been assuring the country ever
since the autumn of 1920 that a revival
was already upon us, this pronounce-
ment will sound very tame. Yet it is
more worthy of attention than most
of what one hears from the inveterate
boosters. The other day a merchant
who had heard time and again that
we thhad at last turned the corner
asked: ‘“What’s the matter with this
cormer, anyway? Every few days
somebody says that we are turning it,

but before we can get around it it
seems to move forward into the next
block.”

One reason apparently for these fre-
quent and oft-revised predictions is a
failure of observers to take into ac-
count the fact that all industries are
not going to turn the corner at the
same time. Business continues to be
“spotty.” In spite of better prices for
agricultural products, for example,
the farmers as a whole are still in
bad shape, and it will be six months
before they can experience any sub-
stantial relief. Even then the extent
of their recovery will depend on prices
and yields which at present no one
can predict. There is likewise much
uncertainty concerning ‘our export
trade. Some lines of business are out
of the woods and others are not. This
explains the conservatism in the Re-
serve Board’s forecast of a business
revival.

 

BUSINESS BAROMETERS.

One reason why business barome-
ters mean so little to-day is because
of their failure to take account of
crop prospects, says a Statistician. In
normal times the world production
of principal farm products was fairly
stable. A shortage of wheat in Ar-
gentina, for example, might be offset
by a bumper crop in Siberia, and the
variations would not be sufficient to
have any far-reaching effect on the
whole field of business. To-day the
situation is quite different. Russia is
temporarily out of the running as a
food exporter, and the production and
consumption of staple farm products
are so much out of equilibrium that
no forecast of business is worth
much unless it attempts to gauge
probable agricultural conditions and
their effect on the general economic
situation, The cotton, corn, and
wheat growers constitute collectively
about a third of the purchasing pow-
er of the country. A business baro-
meter which has regard only for
money rates, average security prices,
and similar things, and ignores agri-
culture in its present upset condition,

has an element of fatal weakness.
——————

THE WRONG WAY OUT.

Both wholesalers and retailers will
resort to forward buying in larger
volume only when they can see a
quick market ahead, says a business
observer. There will be a quick mar-
ket ahead only when there is a speed-
ing up of consumption. It is surpris-
ing, however, still to hear talk of
speeding up of production as the
remedy. As a matter of fact, in most
staple lines of goods more has been
produced than the country is able
for the time being to consume. Ability
to consume determines the volume of
production. When production costs
force selling prices above the con-

sumers’ purchasing power business
finds itself in an impasse. The first
step in getting out is not more pro-
duction, but cheaper production. This
will lead to greater consumption, and
greater consumption in turn will mean
a speeding up of production.

 

TAXES ON FARM PRODUCTS.

That taxes may affect business in
ways which it is often impossible to
forecast is illustrated by recent devel-
opments in the grain belt. In some
States stocks of farm products on
hand on March 1 are subject to the
general property tax. Legislators in
a number of states have deliberately
chosen this date because it is the one
on which their farmer constituents
are least likely to have such taxable
property in their possession. This
year, however, farmers have heavy
stocks of corn on hand on which, until
recently, they have hardly been able
to realize the cost of transportation
to market. Recent improvement in
the price has stimulated marketing,
but the price still remains below the
pre-war level. The prospect of taxes
has also played a part in moving the
grain, according to a Western banker.
Fortunately, the period for taxes this
year happens to coincide with a ris-
ing market, so that recent selling has
not further depressed the price.

 

 

MR. CITIZEN!
The soldier bonus, as a bid for

votes in the coming election, is
the most flagrant and the most
wicked assault on your pocket-
book ever yet made in Congress.

If Congress had to dig down
into its own pocket to find the
money for the soldier bonus the
soldiers would never see a cent.
Nothing short of a jimmy could
get a cent out of Congress.—

New York Herald.

 

The Census Bureau’s report on
woolen operations as of Feb. 1, which
was issued during the past week,
shows considerable slowing up by
the mills. The increase in idle wool
machinery has been continuous for
several months. On Feb. 1, of the
wide looms over one-third was idle
and of the narrow ones over 27 per
cent. Of the spinning spindles 27 per
cent. of the woolen ones and 14.3 per
cent. of the worsted were idle. The
mills have been rather shy on worsted
orders from the men’s trade, but have
done better on woolens. Clothing
manufacturers in several cities are
preparing for a showdown on wages
and are also watching the results of
the many clearance sales by retailers
now in progress, most of them offer-
ing real bargains. The women’s wear
trade is looking forward to a rather.
active season, being inspired thereto
by the good business already done,

 

 

THE LAST TWO DAYS

 

Of the State Grocers Convention at
ay City.

Bay City, Feb. 22—John Affeldt, Jr.,
of Lansing, in charge of the meeting,
called for reports of various committees.
The Rules and Order Committee reported
out the following resolutions that were
carried by the convention on the floor:
first, that all speakers arising and in ad-
dressing the chair give their names,
their place of residence, before making
any talks or motions to the chair; sec-
ondly, that all committee reports be in
writing; third, that none but credited
delegates to the convention shall be al-
lowed the floor and none but these shall
be allowed to speak, except with permis-
sion of the chair; fifth, meeting shall be-
gin and end on time and lastly that
2oberts rules of order shall govern all
meetings.

Mr. Affeldt at this time called for the
question box session presided over by
Frank McConnell, of Lansing. This dis-
cussion was continued for some time,
with the result that many important
points in connection with the retail busi-
ness were brought out and discussed at
length with considerable benefit to all
those present. Such things as Are
freight claims handled as satisfactorily
as is wanted? Should grocerymen buy
furniture at wholesale? Are the dues
of the Association as large as they should
be? What legislation should be brought
out to rectify any mistakes that have
been made? These and many other as
important as subjects were discussed,
both pro and con, during the session.

D. J. Buck at this time extended on
the behalf of the Bay City Board of
Commerce and the B. P. O. E., No. 88,
the free use of all club facilities that
each club offered to the visiting dele-
gates of the convention.

Mr. Affeldt at this time called upon
’, P. Hartman, director of the State
Department of Agriculture and member
of the Bureau of Foods and Standards
of the Department, who gave a very in-
teresting talk based on the alleged dis-
tribution of foods that were unfit to
eat and of canned goods spoiled and with
misplaced lables.

J. A. Lake, of Petoskey; lauded the
speaker at the close of his talk, saying
that he was one of the backers of the
members of the Association and that it
was the desire of his city to have had
the speaker as the City Manager of that
town.

The Association went on record as en-
dorsing every effort made by the State
officers as explained in the paper of Mr.
Hartman’s.

A motion was made and carried that
the Association send flowers and a letter
of appreciation to Mrs. M. L. DeBats, of
Bay City, in appreciation of the excellent
services rendered the Association by her
husband, th late M. L. DeBats, member
of the Bay City Association.

The afternoon session was opened with
a community singing exercise. E. W.
Jones, of Cass City, chairman of the
Auditing Committee reported that the
reports of the State Secretary and Treas-
urer were all right and the convention
adopted the report of the Committee
without a dissenting vote. The question
box session, under the supervision of
Frank McConnell, of Lansing, again
formed the principal portion of the open-
ing movements of the meeting.

Charles Christensen, of Saginaw, Vice-
President of the State Association, gave
an interesting talk on how to handle the
sales clerk proposition.

A. Lake, of Petoskey, gave a very
interesting paper on “How To Meet the
Re-adjustment,’”’ which was_ published
verbatim in last week’s Tradesman.

R. DPD. MacManus, of Chicago, repre-
sentative of Armour & Company, gave a
very interesting discourse on the ‘Meat
Problem” and in being introduced by
Mr. Affeldt, the speaker was referred to
as being the first man of known author-
ity on the meat subject to address a
meeting of the Michigan Association in
‘ts annual convention. Mr. MacManus
in opening said, ‘“‘You get a bottle of
nilk at your rear door every morning
when you want it but you never stop to
think of the service that is behind the
bringing of that bottle of milk to your
home and the same with the meat in-
dustry.’’ Continuing Mr. MacManus said
that all the leading nations of the world
were meat eating nations. adding that
the principal breeding grounds for meat
are in Texas. He said that calves born
in that district when a year old were
moved over into the corn belt and thence
on to the slaughtering markets. Mr.
MacManus said that 70 per cent. of the
beef was raised West of the Mississippi,
and likewise were 40 per cent. of the
hogs and 60 per cent. of the sheep, while
he said the center of consumption was
East of the same mark, making long
cartage necessary from the point of pro-
duction to the point of consumption. He
said to take care of this long distance
a large equipment was needed, all of
which costs a great deal of money.

The most interesting thing to the
consumer is the fluctuation of the mar-
ket in meats, first upwards and then
downwards,” he said. ‘These fluctua-
tions are governed by the law of supply
and de~and and in no other way. Efforts
are being made to have a more steady
ant capaietent size of cattle, sheep

s fe ) e slau ing; mar-
kets,” he added. aging .

MICHIGAN TRADESMAN

“Meats have come down considerably
since the close of the war,’ said Mr.
MacManus, “but in spite of people trying
to make a comparison between the cost
of cattle or hogs on the hoof and in the
dressed condition, it is an impossible
thing to do.’

“There can never be a comparison of
the cost of meat on the hoof with dressed
meat until someone invents animals with
only steak cuts in them,’ said the speak-
er. In reference to reports that Armour
and company were going to enter the

retail meat selling field, Mr. MacManus ~

stated that he could tell them that this
company was going to do nothing of the
ind. :

The speaker referred to the trust that
the buying public could place on meats
which carry the stamp of the United
States inspectors, who are stationed in
the large meat packing plants. In clos-
ing the speaker urged upon them the
importance of demanding standardized
goods.

Mr. Affeldt, next introduced John A.
Green, of Cleveland, who gave an in-
spiring and interesting talk, which is
published in full elsewhere in this week’s
paper.

The meeting was adjourned until 7
o’clock in the evening, when the annual
banquet took place.

The chairman of the evening was_ F.
W. Atkins, of the National Grocery Co.,
who introduced the toastmaster of the
evening, Willard E. King, President of
the Bay City Board of Commerce, who
presided as toastmaster.

The main speaker of the evening was
John G. Clark, of Bad Axe, ex-President
of the Michigan Wholesale Grocers’ As-
sociation, characterized in the introduc-
tion of Mr. King as a friend to the retail
and wholesale grocers of Michigan in
their recent fights for equal and_ fair
rights with competitive trade. Mr, Clark
in the fore part of his talk told of the
efforts of a few of the men associated
with him to gain the rights of untram-
meled, equal and fair rating to every
retail and wholesale grocer in the State.
He said in part: “During the last
eighteen months the acid test has been
given the wholesale grocerymen. Thirty-
one years ago the Senate appointed an
investigating committee to look into the
growing packing industries in the United
States. Since that time up until three
years ago little or nothing had _ been
done. I want to tell you an incident to
show how far reaching the work of the
“big five’ packers was. There was a
man in the Southwest who started
slaughtering cattle and shipping it in
box cars packed with ice to California.
In four months he made quite a bit o
money and then all of a sudden his sup-
ply of cars was cut off and ina visit to
the President of the Southern Pacific
Railroad, he was plainly told that Mr.
Armour, a heavy patronizer of the lines,
had asked that he be refused the use of
ears and this was done and the man
went out of business. Three years ago
the packers were selling cherries, toma-
toes and various other. canned products
cheaper than we could and, in addition,
were getting expedited service on them.
For instance, retail or wholesale grocers
could take orders and attempt to get
them to their destination as early as
possible but at least a week would be
consumed, while the packers could take
the same orders for the same place on
one day and have the goods at their
destination by 9 o’clock the next morning.
Every single railroad man knew that he
must move a yellow refrigrator car if
no other car on the line moved or his
road would lose the business of that
packing company. These packers could
deliver canned goods in United States
cars at $18 cheaper than I could. All
we want is an even chance and if we
can’t get it we want to get out of the
business. “I think that we have won
our battle on this proposition however,”
said Mr. Clark.

Other speakers who) gave excellent
talks during the evening were Prof. J. G.
Horner, of M. A. C., who urged the need
of the State to teach the fundamentals
of economics as a foundation for life’s
work: Charles Christensen, State Vice-
President of the Association, testified
to the hospitality of the local Associa-
tion and city. J. A. Lake, of Petoskey,
who spoke of George Washington, Fred
Fox, of Saginaw, who provd to be one
of the best entertainers of the evening,
John Affeldt. Jr.. of Lansing, State Pres-
ident, and Charles Schmidt, local Asso-
ciation President and State Treasurer.

Vaudeville and music formed an enter-
tainning part of the evening’s program.

3ay City, Feb. 23—At the concluding
session of the conevntion the folowing
resolutions were adopted:

Whereas—Leonard Seager has_ been
removed from our ranks by death dur-
ing the last yar; and

Whereas—He was one of our most
capable, honest, efficient and outspoken
members and officers; therefore be it

Resolved—That we pass resolutions of
appreciation for his great services and
extend sympathy to the widow and fam-
ily and that a copy of these resolutions
be sent her.

Whereas—It is proposed at times to
add a sales tax for the purpose of rais-
ing a soldiers bonus; and

Whereas—Such a tax would be a direct
tax levied upon those least able to stand
it and add to the cost of goods that the
public wishes to decline: therefore be it

Resolved—That we go on record as

opposed to a sales tax and that a copy
of these resolutions be sent to each of
our members in Congress.

Whereas—It seems to be the policy of
many of the manufacturers of nation-
ally advertised 10 cent goods to place a
wholesale price of 95 cents per dozen
on their goods; and

Whereas—These goods are sold at a
loss by the merchant when freight, cart-
age and the necessary overhead is added;
therefore be it

tesolved—That we go on record as
opposed to 95¢ as a wholesale price and
ask our jobbers to co-operate with us in
securing a price to the retail trade that
will justify the handling of these goods
and that we send a copy of these resolu-
tions of protest to our jobbers and the
manufacturers of such articles.

 

Whereas—Our best sugar industry has
been threatened from time to time by
a lowering of duty that would mean its
destruction; and

Whereas—This industry ‘is of great
value to Michigan and the United States
in general, leaving all profits from pro-
ducer to consumer within our State and
aiding our Nation to become self sub-
staining; therefore be it

Resolved--That we go on record as op-
posed to a reduction in tariff on an
article that is of such vital importance
to our State and that a copy of these
resolutions be sent to each of our mem-
bers of Congress.

 

Whereas—The editor of the Michigan
Tradesman gives much time, effort and
space to promoting the welfare of the
members of this Association, both
through the columns of his valuable
trade paper and by personal work, and

Whereas—The contents of each weekly
edition of the Tradesman is full of nec-
essary and timely information for the
retail grocers, meat dealers and general
merchants; and

Whereas—The Tradesman has recently
passed its thirty-eighth year of success-
ful publication in the interests of retal
merchants generally; now therefore be it

Resolved, That we, the Retail Grocers
& General Merchants’ Association of
Michigan, in convention assembled at
Ray City. this 23d day of February, 1922,
heartily endorse and commend the efforts
of Editor E. A. Stowe and his able staff
for their untiring labor on behalf of te
members of this Association and be it
further

Resolved—That we each show our ap-
preciation by not only being a subscriber
but by recommending it to those who
are not now subscribing.

W hereas—-National Canned Foods Week
March 1 to 8, inclusive, will be of in-
estimable value to retail grocers because
of the wide publicity being given by the
canners; and

Whereas—The canners are prepared to
furnish advertising material to retailers
free for local display; and

Whereas—The importance to the public
of this opportunity to learn the great
value of canned foods is a real source
of education; now therfore, be it

Resolved—That we the members of
the Retail Grocers and General Mer-
chants’ Association of Michigan in con-
vention asssembled at Bay City, do en-
dorse the opportunity and make a special
effort to surpass any previous records
for the sale of canned foods during the
dates set forth; and be it further

Resolved—That we commend the can-
ners for their assistance and suggestions
in helping increase our sales on these
foods.

Whereas—The next convention of the
National Association of Retail Grocers
will be held in Cleveland in June, 1922;
and

Whereas—The officers of the National
Association have given much valuable
time, thought and effort to amending
unfavorable legislation correcting wrong
information publically given by placing
facts pertaining to profits in the retail
grocery business before the Joint Com-
mission at Washington; now therefore
be it

Resolved—That we, the Retail Grocers
& General Merchants’ Association of
Michigan, in convention assembled, this
23d day of February, 1922, at Bay City,
commend the efforts of the officers of
the National Association, and be it
further

Resolved—-That an effort be made to
have at least fifty members from Mich-
igan attend the convention at Cleveland.

Whereas—The Board of Commerce of
Bay City has been very generous in the
courtesies shown at this the twenty-fourth
annual convention of this Association,
and have given of their time and effort
for the benefit of the members; now
therefore be it

Resolved—That we extend to them a
rising vote -of thanks and best wishes
for the prosperity and good will that
comes because of service well and cheer-
fully rendered.

Election of officers for the ensuing year
resulted as follows:

Fresident—John Affeldt, Jr., Lansing.

First Vice-President—-Charles Christen-
sen, Saginaw.

Second Vice-President—Paul E. Gezon,
Grand Rapids.

Treasurer—F. H. Albrecht, Detroit.

The following were named on the board
of directors: Charles H. Schmidt, of

March 1, 1922

Bay City, D. L. Davis, Ypsilanti, A. A.
Tatman, of Clare and John Kroonmeyer,
of Kalamazoo. Lansing was selected as
the 1923 convention city in the face of
keen opposition on the part of Grand
tapids.

_——_> +> -___
Chronic Kicker Visits the Valley City.

Mears, Feb. 28—Was in™ your city
last week to take in the auto show.
Since returning home I have finished
reading the last Tradesman. Gabby
Gleanings from Grand Rapids says:
“Street cars charge 5c in St. Joe and
you can get a shine for 5c in Grand
Rapids.” And then says: “Come on
growlers.”

Well, here is a growl from a Kicker.
I failed to locate the 5c shine. I had
occasion to use the street cars several
times to ride five blocks, but it cost
me 10c each time in Grand Rapids.
Maybe Gabby Gleaner thinks I should
have gone to St. Joe for the car rides.

I stood in line at the ticket office at
Powers opera house until I got dis-
gusted Thursday afternoon and then
gave up. Don’t know whether the
ticket seller was holding a prayer
meeting or reading the Tradesman,
but the hold-up was too damned slow
and I dropped out of line.

Tell Brother Verbeck, while he is
roasting the lax hotel men all over
the State, to give credit to some of
the meal servers where credit is rich-
ly deserved. Of all the snappy ser-
vice, coupled with clean and reason-
able priced eats, I have ever bumped
up against, I take off my hat to Han-
naford’s new cafe.

The worst jolt I got was when buy-
ing a car. I had been reading all
over about the Gray car for “under
500.” Well, I looked ’em all over at
the show and finally decided on a
swell Gray Franklin Sedan. I got all
fixed to drive on home when I dis-
covered they wanted more thar $500
for it; ’twas an awful disappointment
to me, so I did not buy any.

Guess I will have to hustle my col-
lections to buy that Gray boat.

I frankly admit that Grand Rapids
is a good place to live in—unless you
want to get a reserved seat at Powers.

Chronic Kicker.
—_++>—___
Only Paper They Read From Cover
To Cover.

Gagetown, Feb. 28—Enclosed find
our check for $3 as advance payment
for another year’s subscription to the
Michigan Tradesman.

We. take this opportunity of ex-
pressing to you our appreciation of
the good work you are doing in be-
half of the retail merchants. We can
not help but admire the fearless man-
ner in which you expose and go after
the fellows whose aim in life seems to
be to enter into some kind of business
for the express pur>ose of roping in
and defrauding innocent people
through their crooked methods of do-
ing business. We are glad to note

that your watchful eyes are forever.

on those cut-throat schemers. The
service you render in various ways to
the retail merchants is worth several
times the price of the paper, and our
hope is that you will continue for
many years to come the good work
you are now doing.

We are now taking four or five
trade papers, but yours is the only
one we find time to read from cover
to cover. Palmer Bros.

——_222s—_

A leader frequently is a driver, but

he drives himself more than another.

 

We are manufacturers of

Trimmed & Untrimmed HATS

for Ladies, Misses and Children,
especially adapted to the general
store trade. Trial order solicited.

CORL-KNOTT COMPANY,

Corner Commerce Ave. and
Island St.

 

Grand Rapids, Mich.

 

 

 

 

@>

|

 

 

 

 

 

MR ecroMg

ln

 

 

 

 

March 1, 1922

 

MICHIGAN TRADESMAN

 

 

 

 

 

Better Turnover in Ideas and Friendship

Few factors in the commercial life of the present
day are invested with the high degree of responsibility
and influence possessed by the traveling salesman.
Though his influence is great, it is always balanced by
a three-fold responsibility. For! upon the ability and
resource of the traveling salesman depend the welfare
and the happiness of himself, his house and number-
less people in every walk of life.

Both skilled and unskilled workers in factories, in
mines and in shops depend upon him absolutely ‘to
sell the goods they make. If he fails to sell, over any
extended period, these workers are thrown out of
employment; debts pile up;, families and communities

‘suffer; the village storekeeper loses money, and a

condition results which leaves the traces of suffering
and depression upon men and women for many years.

But the responsibility of the traveling salesman to
the merchant who buys his goods is, in a primary
sense, more important than his responsibility to the
firm he represents. Business houses depend on the
good will of customers. In many cases the traveling
salesman is the only representative of his house with
whom the merchant ever does business. He is to that
merchant the physical embodiment of all that the
house with which he does business stands for—its pol-
icies, capacity and integrity. The partiality or prejudice
of a merchant toward some. particular house is often
simply the result of a personal impression created by
a salesman.

The retailer's overhead, at present, has not been
deflated in proportion to his greatly reduced turnover.
Few merchants to-day can reduce their overhead be-
vond a certain point without seriously hurting their
business. They cannot increase their sales to any great
extent without adding to their expenses. Yet the only
possible solution, under the stress of present condi-
tions, is to increase turn-over by frequent purchases
of carefully selected. merchandise and by intensive
selling.

In this the traveling salesman can be of great assist-
ance. Every salesman of ability has a number of
practical ideas about ways and means of increasing
retail sales; especially the sales of his own line.

It is a mistake for the traveling salesman to assume

that his responsibility ends when he has sold an order
to a merchant. It is also bad economy for a merchant

WoRDEN

 

 

or buyer to allow a salesman to leave his store with-
out getting every bit of information the salesman is
able and willing to give about his line of goods, its
qualities and its talking points. No merchant should
let a salesman go until he has learned something about
the experience of other retailers and the various ways
they display and sell the goods in question.

Of course, a merchant has many other things to do
besides seeing salesmen. But when he gives an order
to a man he has only half completed the transaction.
The other and most important half is learning the sell-
ing features about the goods he has bought; for his
own sake and for his store salesmen.

This may seem absurd when buying well-known
staples. The merchant or buyer may actually know
all about the way a certain article is made and the

est ways of selling it. But does the young man behind
the counter?

Selling and buying in a retail store are not two
separate departments that can be divorced and oper-
ated as two distinct forms of business. It is as vital
for the man behind the counter to know what the
traveling salesman has said about the goods he has
just sold as it is for the buyer to know the price he
was quoted.

The traveling salesman sees what other merchants
are doing. He hears sales plans and sundry proposals
for improving business. He talks with big men and
little men, and his experiences in a day broaden his
perspective and enable him to talk with authority on
the problems of turn-over and store overhead.

At conventions merchants are advised to “‘use their
bankers.”

Why doesn’t somebody propose using the traveling
salesman ?

He can give you—a merchant—more practical and
profitable ideas for your own business in ten minutes
than any banker in the country.

He can show you ways of increasing turn-over, if
he is the type of salesman you should have calling
cn you, and it is to his interest to do it as well as
y ours to ask.

Why not use him? We all profit by a better turn-
over in ideas and. friendship.

ROCER ( OMPANY

 

Grand Rapids—Kalamazoo—Lansing

The Prompt Shippers

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

March 1, 1922

 

MOVEMENT OF MERCHANTS.
Hillsdale—The Hub Produce Co.,
of Jackson, has opened a branch here.
Hudson—D. P. Rickenbaugh suc-
ceeds Coppins & Leisenring in the
fuel business.

Holland—Fire destroyed the Fred-
ericks garage, entailing a loss of
about $15,000.

Hartford—The First State Bank
has been incorporated with an author-
ized capital stock of $25,000.

Battle Creek—The Taylor Produce
Co. will build a modern storage plant
on the Grand Trunk tracks.

Bay City—Henry  Ejickemeyer,
hardware dealer, died at his home,
following a lingering illness.

Detroit—The Kay Jewelry Co.,
State & Shelby streets, has changed
its name to the Ray Jewelry Co.

Holt—Salisbury & Bliss have added
a full line of ford accessories and
parts to their stock of hardware.

Kalamazoo—Steven Schreur  suc-
ceeds H. Brondyk in the grocery
business at 1012 North Westnedge
avenue.

New Lothrop—Mr. Johnston, re-
cently of Chesaning, has engaged in
the clothing business in the Rolfe
building.

Port Huron—The Thompson Tow-
ing & Wrecking Association has de-
creased its capital stock from $100,000
to $50,000.

Fowlerville—H. K. Smith, recently
of Stockbridge, has purchased the
Lockwood hotel, taking immediate
possession.

Webberville—Thieves entered the
general store of George Dunn and
carried away some stock and about
$70 in money.

Grant—Thieves entered the general
store of F. L. Longwood and broke
open the safe, taking its contents,
about $250 in cash.

Allegan—O. W. Shanz, Ray Haas
and William Schmitz have engaged in
the fuel business under the style of the
Pocohontas Coal Co.

Ionia— The Quality Store, dry
goods, women’s furnishings and car-
pets, has increased its capital stock
from $20,000 to $40,000.

Burlington—Ray D. Barnes _ has
purchased the hardware stock of E.
W. Howland and will continue the
business at the same location.

Brighton—F. T. Hyne, of F. T.
Hyne & Son, grain, produce, lumber,
fuel, etc., completed his fiftieth year in
the same business and the same loca-
tion, March 1.

Lawton—J. W. Clark, implement
dealer, has made an assignment. A
large credit business, inability to make
collections and the sudden decline in
prices are the causes.

Ionia—The Mt. Pleasant Lumber
Co. has purchased the interest of
Ross & Wentworth in the Ionia Lum-
ber Co. and C. A. Hood will come
to Tonia as general manager.

Flint—John Chathbeck, local fruit
store proprietor, was sentenced to 65
days in the Detroit house of correc-
tion when he pleaded guilty to an at-
tack on a woman in his store.

Elmira—The Elmira Warehouse
Co. has been incorporated with an
authorized capital stock of $8,000, of
which amount $7,140 has been sub-
scribed and $2,208.66 paid in in cash.

Vicksburg—M. E. Reed & Son
have sold their electric shoe repair
shop and shoe furnishings stock to
Claude E. Stevenson, recently of
Kalamazoo, who has-taken possession.

St. Johns—R. G. Graham has sold
his store building and bakery to Roy
Phippeny and Alger Hicks, who have
taken possession and will continue the
business under the style of Phippeny
& Hicks.

Holt—Harry Froedtert thas_ re-
modeled and _ redecorated his ice
cream parlor and added complete
lines of groceries, baked goods and
confectionery to his ice cream and
soft drink stock.

Ludington—S. LeRoy Hannan and
Raymond Balongue will open a dry
goods and women’s furnishings goods
store at 911 South Washington
avenue, March 15, under the style of
Hannan & Balongue.

Gladwin—Fire destroyed the gen-
eral store and creamery owned by
the Gladwin Dairy & Produce Co.,
about $25,000.
Stock in the company was practically
all owned by farmers in the vicinity.

Kalamazoo — William C. Locher,
dealer in sporting goods at 221 East
Main street, has sold his stock to
Charles B. Cook, who has taken pos-
Mr. Cook was formerly a
traveling representative of the Kala-
mazoo branch of the Werden Grocer
Co.

Kalamazoo—The Capitol Paper &
Envelope Co. is moving from Chi-
cago to Kalamazoo and will occupy
the Harrison street structure, leased
from the Kalamazoo Paper Box Co.
boxed

entailing a loss. of

session.

This concern specializes in
paper.

Lansing—W. J. Smith and Solomon
Gamel have formed a copartnership
and purchased the Crystal cigar stock,
lunch counter and billiard parlor at
313 North Washington avenue and
will continue the business under the
same style.

Flint—George W. Hubbard, for
years Vice-President of the Citizens
Commercial and Savings Bank and a
local hardware dealer, Monday was
elected President of the institution,
succeeding Robert J. Whaley, veteran
President of the institution, who died
recently.

Manistee—The Vincent-Wolters Co.
has removed its hardware stock to
the building formerly occupied by the
Mailhout grocery. The building the
company has just vacated will be re-
modeled and occupied about April 1,
by John P. Madison with a stock of
dry goods.

Eaton Rapids—Charles Henry has
closed the Eaton Rapids Candy
Kitchen for the purpose of making
extensive repairs, installing a plate
glass front, marble wainscoting with
plate glass mirrors above, a modern
soda fountain and modern fixtures
throughout.

Gobleville—The Gobleville Co-Op-
erative Association has purchased the
feed and seeds stock of the produce,
feed and seeds business of John Leed-
er. Mr. Leeder will act as resident
manager for the Co-Operative As-
sociation aswell as conducting his
other business. :

Escanaba—L, K. Edwards, 601 Lud-

ington street, has merged his automo-
bile supplies, accessories, parts and
garage business into a stock company
under the style of L. K. Edwards, Inc.,
with an authorized capital stock of
$50,000, all of which has been sub-
scribed and paid in in cash.

Frankenmuth—Gugel Bros., dealers
in general merchandise and furniture
for the past thirty-four’ years, have
dissolved partnership. Both stores
opened March 1, under new manage-
ment. The old store will be conduct-
ed by Gugel & Trinklein and the new
store by Fred Gugel & Sons.

East Lansing—The Michigan Air-
ways, Inc., has been organized to deal
in airplanes, parts, etc., with an au-
thorized capital stock of $5,000, of
which amount $2,760 has been sub-
scribed and paid in, $460 in cash and
$2,300 in property. The business will
be conducted at 223 Delta street.

Detroit—The S. L. Jackson Co.,
500 Congress street, West, has been
incorporated _to deal in automobile
parts, accessories, merchandise inci-
dent to building autos, or to furniture
and hardware trades, with an author-
ized capital stock of $100,000, of which
amount $73,470 has been subscribed,
$9,000 paid in in cash and $64,430 in
property.

Saginaw — William C. Kundinger,
for the past six years manager of the
Saginaw branch of the Hammond-
Standish Co., has resigned his position
and purchased the store building at
1204 Court street, which he is re-
modeling and finishing in white
enamel and will occupy about March
4 with a complete stock of meats, fish,
etc. The business will be conducted
under the style of the White Market.

 

Manufacturing Matters.

Lansing—The Atlas Drop Forge
Co. has increased its capital stock
from $500,000 to $700,000.

Muskegon—The Neil & Alwynse
Co., fuel, has increased its capital
stock from $11,500 to $20,000.

Three Rivers—The Michigan Gas &
Electric Co. has increased its capital
stock from $1,750,000 to $2,300,000.

Detroit—The Slaymaker Electric
Welding Co., 686 West Grand Blvd.,
has increased its capital stock from
$28,000 to $50,000.

Chesterfield—The Chesterfield Oil
& Gas Co. has removed its business
offices to Richmond and changed its
name to the Richmond Petroleum Co.

New Buffalo—The Triangle Steel
Products Co., manufacturing valves
for gas engines, is starting operations
at New Buffalo, turning out 300 to
500 valves daily.

Ionia—The Michigan Porcelain Tile
Works has been incorporated with an
authorized capital stock of $100,000,
all of which has been subscribed and
$10,000 paid in in cash.

Ovid—Clare Jones has sold his
bakery, ice cream parlor and confec-
tionery stock to Charles Covert, who
will contifiue the business under the
same style, the Palace of Sweets.

Detroit—The Sure-Life Battery Co.,
8815 Harper avenue, has been incor-
porated with an authorized capital
stock of $6,000, all of which has been
subscribed and $1,500 paid in in cash.

Detroit—The Detroit Radio Co.
has been incorporated to manufacture

and install radio equipment, with an
authorized capital stock of $5,000,
$2,500 of which has been subscribed
and paid in in cash.

Detroit—The International Screw
Co. thas been incorporated with an
authorized capital stock of $100,000, of
which amount $72,000 has been sub-
scribed, $9,000 paid in in cash and
$36,000 in property.

Hamtramck — The White Eagle
Casket Co., 3387 Comstock street, has
been incorporated with an authorized
capital stock of $5,000, all of which
has been subscribed and paid in, $3,-
000 in cash and $2,000 in property.

Detroit—The Westminister Baking
Co., 308-310 Murphy Bldg., has been
incorporated to conduct a wholesale
and retail business, with an author-
ized capital stock of $10,000, all of
which has been subscribed and $8,500
paid in in cash.

Algonac—The C. C. Smith Boat &
Engine Co. has merged its business
into a stock company under the style
of the Chris Smith & Sons Boat Co.,
with an authorized capital stock of
$10,000, $8,000 of which has been sub-
scribed and paid in in cash.

———_»++—___

Live Notes From a Live Town.

Boyne City, Feb. 28—The last two
weeks have been full of interesting in-
cidents. The most prominent, of
course, is the great storm which has
made Northern Michigan a_ wilder-
ness, leaving Boyne City, as well as
all our sister communities, isolated
from the outside world. Last Thurs-
day the Noon Time Club held a most
interesting meeting. We were hon-
ored by the attendance of twenty-five
gentlemen, to whom the attractions
of our salubrious climate, were so
great as to defer their departure. In
the meantime they left with our busi-
ness men many jewels of wit and wis-
dom to keep their memory green.
Their “long green” they left ‘with our
local hostelry. We were also hon-
ored by the presence of W. H. Griffin,
of Toronto, who was at one time pub-
lisher, editor and devil of the Boyne
City Times and later of the Boyne
City Citizen.

We thought we had a storm last
week. We had no _ thoroughfares.
Tuesday night it snowed. The kind
we usually have is light, fleecy stuff—
about a foot. Wednesda-- night we
were bombarded all night by a fall of
frozen rain like small shot until
Thursday morning, when there was
eight inches of smooth pellets of ice
making it almost impossible to navi-
gate. Business of all kinds was sus-
pended. The city authorities tried to
plow out the sidewalks, but it did no
good. A four horse team could not
pull a small sidewalk plow. The coun-
try road tractor was put into com-
mission, behind a heavy Sheboygan
plow and succeed in opening up a
single track through the principal
streets, so that by Saturday people
were moving about and the mills were
running. The B. C., G. & A., with a
big gang of men, got the road open
to Gaylord, twenty-eight miles, by
Sunday noon and to Alpena, 100 miles,
Sunday night. Saturday afternoon a
volunteer force of fifty men went out
twenty miles and helped clear the
road. We had a lot of fun and did a
good job.

Boyne City lost one of the old
landmarks of the town. The Watson
Drug Co. building, at the corner of
Water and Lake streets, was entirely
consumed Thursday night, together
with two other. store buildings.
Whether there is any chance of re-
building we have not heard.

As news from the outside world
begins to sift in we begin to feel that
we are more fortunate. Compared
with other cities South of us, we have
had no trouble at all, Maxy.

soresanpetatern tie

fe CREE

 

 

|

¥
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.

 

 

March 1, 1922

MICHIGAN TRADESMAN

 

5

 

Essential Features of the Grocery
Staples.
The canned apple situation is said

“by canners to be statistically strong.

The only supply in first hands of any
importance is in Maine. The stock
in first hands in Michigan of No. 10
apples, the large-sized can in which
almost the entire canned output is
packed, is said by the Lake Odessa
Cannery Co. not to exceed eight or
ten carloads. The stock in first hands
in the State of New York is unusually
small.

It is said that but few if any apples
were canned in Arkansas or Missouri
in 1921, owing to crop failure though
some were carried over in Arkansas
from the 1920 pack. Government
statistics show that the apple crop
was the smallest for many years, and
apples in barrels are selling out of
cold storage at from $9 to $12 per
barrel according to variety.

Canners are getting $5 to $5.50 per
dozen for No. 10 cans of apples f. o. b.
cannery, and at these prices their
profit is small. They could not sell
at lower prices without actual loss
and it is quite probable that the price
will be maintained all season. People
will eat apple pie, apple sauce and
apple dumpling, even if the price is
high. It is the staple pie fruit, and
consumers will have it.

It is not the canners’ fault that
the price of No. 10 apples continues
to rule high. It is the fault of nature,
which gave us only half a normal
crop in 1921, Pumpkin and plums,
peaches and other pie stuff are all
proportionately cheaper but the public
will have none of them; it will have
its apple pie and no other, not even
hot mince pie to any competitive ex-
tent, though the last is made chiefly
of apples.

The extent of the output of the can-
ning industry is seen from the United
States Census Report, which, as to
the annual production of canned
foods, gives the following figures:

Cans Produced.

Annually Value
__-1,385,890,368 $164,573,590

 

Vegetables -
Fruits .-2--__—_ __ 634,419,192 146,947,332
Wilks eee 1,046,823,192 293,177,134
Fish & oysters -— 358,094,616 96,481,976
Meats: (ooo ee 971,949,328 96,904,000
Sausage —.-_____.- 148,617,216 27,985,000
Soups. 2-2-.-2- 2 == 140,275,704 11,857,717
Total —2___-3,986,069,616 $837,926,749

Potted and fancy canned meats and
a number of miscellaneous articles
were taken in value only and not in
volume or number of cans, and can-
ned molasses and syrups, which are
properly classified as canned foods,
are not included in the above figures.
Consequently the grand total of an-
nual production can safely be esti-
mated at five billion cans valued at
one billion dollars in first hands.

It is estimated that one-fourth of
the value of this enormous output is
paid to growers, amounting to $250,-
000,000, or. about one-fourth the
amount paid to wheat growers of the
United States for their crop.

Sugar—The market is steady and
unchanged. Local jobbers hold gran-
ulated at 5.60c and 5.80c, the same
as they have for several weeks. All
New York refiners are on a 5.10c
basis.

- Canned Fruits—A broader jobbing

demand for spot California fruits is
developing, and judging by the en-
quiries from the local and the in-
terior trade, a much better movement
is in prospect. Lines here of peaches
and apricots are broken and do not
disclose large stocks of the desirable
grades. Such lines, especially yellow
clings, are tending upward. Cherries
are scarce and jobbing lots are with-
in small compass. Coast offerings of
all fruits are light with the market
decidedly firm. Hawaiian sliced pine-
apple is one of the best sellers on the
list, but it is hard to find stocks to
satisfy jobbers. The market here is
short and resales from other points
are not heavy. Grated and crushed
pineapple is easy in tone. Satisfactory
bookings of s. a. p. and memorandum
orders for summer pack are occur-
ring. Apples are steady.

Canned Vegetables—Tomatoes are
firm and cheap lots, under prevailing
quotations, are not available. South-
ern canners are not forcing their
stocks as they expect an easy clean-
up. No. 2s and No. 3s are easily
maintained, but are no higher. No.
10s are firm. California packs are as
strong as Southern. Buying of fut-
ures is confined to the output of the
larger and well established canneries,
but it shows that the market is be-
coming more active. Peas in No. 2
sizes are in strong demand for stan-
dard grades which are so scarce that
extra standards are taken as a sub-
stitute. No. 10s are almost off of
the market. Corn is steady in tone
and in moderate demand. Standards
outsell other packs as they are the
most desired grade and compared to
fancy are much more abundant. As-
paragus tips and spears are in light
supply and in strong demand. Spin-
ach remains short of requirements.

Canned Fish—Salmon  outclasses
other fish products. A drive to pick
up cheap chums and pinks on the
Coast has been in progress and con-
siderable stocks have been acquired
by a number of large local distributors
for their spring and summer trade.
Pinks are quoted at their lowest at
$1.071%4 Coast but are generally held
at $1.10, with predictions of a $1.25
market before the spring opens.
Chums are also wanted in the cheap
lines, but like pinks, are tending to-
ward higher tevels. Medium reds re-
main quiet, even though they offer
what appears to be an inducement as
compared to pinks or red Alaska.
Red Alaska are not in such specula-
tive demand but are nevertheless firm.
Sardines of all types have not been
active beyond the routine demand
caused by current consumption. Firm-
ness is caused by the attitude of Maine
canners who refuse to sell at dis-
counts and in foreign fish by the ris-
ing exchange which affects values of
new importations. Lobsters and crab
meat are both firm, but in light sup-
ply. Shrimp is slowly improving as
the surplus is being whittled down.
Tuna fish is in moderate demand and
steady.

Dried Fruits—The long predicted
improvement in dried fruits has ap-
parently at last set in and substantial
gains were made in prices last week

in several soft items like prunes and
currants. Apricots, peaches, pears
and apples had all been more or less
in advance of the former two packs
as to statistical position and interest
and they were therefore not so sus-
ceptible to market changes. The big
item, prunes, is in better jobbing de-
mand than in several weeks and trad-
ers are beginning to go beyond their
present requirements and are adding
to their stocks out of spot holdings
or weak lines held in other markets.
They are unable to do much on the
Coast because the Association is with-
drawn on its Sunsweet and Growers’
brands, and independents, who are
offering sparingly, are generally above
the level of spot values. Some weeks
ago considerable fruit was brought in
on the Coast for later shipment, and
it looks now that the market would
be in healthy shape by the time the
new shipments arrive. In the mean-
time spot supplies will likely be
cleaned up or held on a parity with
replacements. All sizes were more
active last week, not only, in Cali-
fornia packs but also in Oregon fruit.
Buying for export is still occurring in
both primary markets. Coast oper-
ators have been free sellers for some
time and have hardly been able to
check over the unsold stocks, but all
packers state that the remaining
blocks are much less than normal.
Currants are tending toward higher
values and towa-d a basis of replace-
ment. It is unusual for -the market
to continue for so long a period as it
has below the level of the primary
markets, cost of importations con-
sidered. Now weak holders are either
withdrawing or are being sold out,
which puts the control of the market
more in the hands of legitimate im-
porters who have established outlets.
Until the market improves still further
there will be little encouragement to
buy for replacement. Raisins are
without radical change. The demand
remains narrow. There is somewhat
more interest in the cheaper grades
for beverage making, but packages
are still more or less neglected by
jobbers. Peaches are moderately ac-
tive in the jobbing field. Stocks are
broken in all grades and holders are
bullish because of their inability to
duplicate their merchandise in the
face of a larger consuming demand.
Apricots are the strongest fruit on
the list. Blenheims and Moorparks
are scarce and strongly favor the
holder.

Rice—All_ types of foreign rice
show a strong undercurrent. Do-
mestic rice also shows gains in prices
on the spot and at primary points.
Domestic and export buying is in-
creasing. Rice of all kinds are firmer
and tend toward higher price levels.

——_22>——__

Review of the Produce Market.

Apples—Wagner, Greenings, Spys,
Baldwins and Russets command $9@
10 per bbl.; cooking apples, $8 per
bbl. Box apples from the Coast com-
mand, $3.50@4 for Jonathans and
Spitzenbergs.

Bagas—Canadian, $2 per 100 lbs.

Bananas—/c per Ib.

Beets—$1.25 per bu. for old and
$2.50 per hamper for new Texas.

Butter—Local jobbers hold extra
creamery at 34c in 53 tb. tubs for
fresh and 32c for cold storage; 35c
for fresh in 40 Ib. tubs. Prints 24c
per lb. Jobbers pay 15e for packing
stock.

Cabbage--$3.75 for home grown,
California, $3 per crate of about 75
lbs.: Texas, $4 for 100 lbs.

Carrots—$1.25 per bu. for old and
$2.25 per hamper for new Texas.

Cauliflower—California, $3.75 per
case of one dozen heads.

Celery—California, $10 per crate of
6 to 7 doz.; Jumbo, $1.20 per doz.
stalks: Florida, $5.50 per crate of 4
to 6 doz. stalks.

Cucumbers—lIllinois and Indiana
hot house command $3.50 per doz.
for extra fancy and $3 for fancy.

Eggs—Local dealers pay 25c for
fresh.

Grape Fruit—Some sizes of Florida

 

have declined 50c per box. Present
quotations are as follows:
Cn ee $4.00
AG 54 2 4.25
64-70-80 ~~ __..____ =... 4.75
07 i ee oe 4.50
Green Onions—Shalots, 75c¢ per
doz: bunches.
Lemons—All grades have declined

50c per box. Sunkist are now quoted

as follows:

300 size, per box -------------- $7.00

270 size, per box -------------- 6.00

240 size, per box -------------- 6.00
Choice are held as follows:

300 size, per box ~------------- $6.50

360 size, per box -------------- 5.50

Lettuce—Hot house leaf, 18c per
lb.; Iceberg from California, $6.25 per
crate. :

Onions—California, $9.50 per 100 Ib.
sack; home grown, $9 per 100 Ib.
sack; Spanish, $4 per crate.

Oranges—All grades have advanced
25c¢ per box. Fancy Navals are now
held as follows:

 

90 and 100 -------------------- $7.00
150, 176 and 200 --------------- 7.00
IAG 25 eee 7.00
262 a 7.00
2 ee 6.50
SOR eee 6.00

Choice Navels sell for 50c per box
less than fancy.

Floridas are held at $7 per box.
Dealers have to keep Floridas in
stock, because some consumers will
not touch a California orange so long
as they can get a Florida orange.

Parsley—60c per doz. bunches.

Peppers—Florida, $1.25 per basket.

Pineapple—$8.50 per crate for Cu-
bans.

Potatoes—The market is weak. Lo-
cally potatoes are selling at $1.40 per
bu.

Poultry—The market is unchanged.
Local buyers pay as follows for live:

Light fowls ~------------------- 16c
Heavy fowls ---------- eS! 25c
Light Chickens ---------------- 16c
Heavy Chickens, no- stags ------ 25c

Radishes—85c per doz. bunches for
home grown hot house.

Spinach—$2.50 per bu. for Florida.

Squash—$2.75 per 100 Ibs. for Hub-
bard.

Sweet Potatoes—Kiln dried Georgia
command $2.25 per hamper.

Tomatoes—$1.25 per 6 lb. basket
from California.

 

6

MICHIGAN TRADESMAN

March 1, 1922

 

Ups and Downs of the Interurban
Bus Business.

Coldwater, Feb. 28—I started oper-
ating the first long-distance passen-
ger bus line in the State of Michigan
in 1914 running one round trip daily
from Nashville, through Battle Creek,
Union City and Coldwater, a distance
of sixty miles one way or 120 miles
for the round trip. At that time there
was only twenty-five miles of the
sixty improved gravel roads. The re-
mainder were ordinary dirt roads. In
May, 1919, I took on a_ partner,
Wesley J. Worst, and in the fall of
1919 we bought the line between Mar-
shall and Coldwater after two differ-
ent parties had failed in trying to
make a success of it. I started with
a ford touring car and our business
gradually but steadily increased each
year until 1921. Last year we had a
decrease of about 30 per cent. over
1920. This, of course, was due to the
general depression of business. On
the Battle Creek line our fare is the
same as it was in 1914 when we start-
ed. We increased our rates some with
the increase of gasoline, tires and
other commodities we used, but we
reduced our rates as soon as there
was a drop in these commodities. We
have reduced the rates on the Cold-
water-Marshall line one-third since
we started operating the line. When
we bought the line the rates were $1.50
from Coldwater to Marshall. The
rates now are $1. We _ have five
Dodge cars and one Buick. We take
a Dodge touring car, lengthen the
chassis two feet, re-inforce the frame
and springs and build a sixteen pas-
senger body with side door entrance.
These bodies are light, although they
are built very strong. The body and
chassis equipped with extra tires
weigh about 3900 pounds. We feel
there is a great advantage in the light
bus, as there are many times when we
only carry from four to ten passen-
gers and a light bus will ride much
better and operate much cheaper than
a large one when only partly loaded.
The longer I am in the bus business
the more I am convinced that a com-
pany can serve the public to a great
deal better satisfaction by operating
small busses and when the volume of
business increases put on more runs
and more cars instead of operating
large trucks which will carry thirty
passengers. Our experience has been
that the majority of people who travel
would much rather travel in a small
bus than in a large one and, of course,
the oftener the transportation the
larger volume of business you will do
and the less opportunity there is for
competition.

In regard to the tires we get from

2500 to 4000 miles more out of a
pneumatic truck tire on the rear than
we do out of a regular cord tire. We
think at the present time the United
States knobby truck tire is giving us
the most miles for the money of any
tire we have ever used. You, of course
understand the history of tire com-
panies have been that they are very
undependable. A certain company
will produce a good tire and then,
after their reputation has been estab-
lished, they try to reduce the cost of
making the tire to the extent that it
cheapens the value of it and we have
never been able to depend upon a tire
more than one or two years. We
have been using the United States
Knobby tires nearly two years, not
exclusively, as we are continually feel-
ing around to keep in touch with other
good tires with the expectation that
the United States knobby will go
wrong, as many of the other tires
have that we have used, although we
are very much in hopes the United
States Tire Co. will always continue
to produce the tire they are now mak-
ing.
In regard to the way in which the
people in the various towns receive
us. I think I am safe in saying that
90 per cent. of them are very friendly
to our business and feel that our line
is an asset to their town and a great
convenience to them, individually.

In regard to the ordinance recently

passed in Battle Creek we do not feel
that the rank and file of the people,
especially the business men, wanted
an ordinance or anything else that
would interfere with interurban bus
lines running into the city and we
feel the Commission was influenced
by the electric lines. While we have
no evidence to prove this we have
evidence that Mr. Collins, General
Manager of both the electric lines,
tried to influence the council at Mar-
shall and Lansing to pass the same
ordinance that Battle Creek passed.
I am enclosing a copy from the Bat-
tle Creek Evening News with a state-
ment from myself that will give you
a fair idea of our views on the matter
and also the feeling of the newspaper,
as both papers there have favored us
in all the articles they have published.

Indemnity Insurance: We do not
carry any accident insurance, as there
is no straight regulation in regard to
the amount to be paid for particular
accidents. For illustration, the com-
pensation law provides for a maxi-
mum amount that can be collected
for a broken arm, a broken leg, total
disability or death, but as there is no
State law regulating indemnity insur-
ance, the sky is the limit and it prac-
tically means that every accident an
insurance company must fight a law
suit. At the present time we cannot
obtain indemnity insurance on our six
cars less than $1800 yearly. Of
course, you understand we are liable
within ourselves, as we have about
$14,000 worth of equipment that could
be attached in case of accident, but
the State law holds us liable only so
far as we are to blame. I mean by
this, that if you run into us and we are
not to blame you are held for the ac-
cident and not us. We have a right
to our share of the road, but if we
keep within our rights and have proof
that the other fellow was in_ the
wrong, he is the one who is holding.
Therefore, we feel it is good business
to carry our own insurance. We
have had but one casualty in the seven
and one-half years which we have
operated. This happened on the Sat-
urday night before labor day. It was
a very bad rainy night and was
lightning very hard. Just as our bus
approached a very short turn in the
road there was a tremendous flash of
lightning that blinded the driver to the
extent he could not see the turn.
However, he was going slow and as
the bus came to a stop it tipped over
the edge of a three foot bank. There
wasn’t anyone shurt in the tipover,
but in the scramble to get out a
rather large man stepped on a lady’s
shoulder breaking her collar bone.
This claim we settled out of court.
We paid the lady’s doctor bill and
paid her full time until she was able
to go to work. Had we been insured
there is no question that an insurance
company would have taken the ad-
vantage that the accident was caused
by an act of God (lightning) and the
chances are she would not have been
nearly so well imbursed. Of course,
we had another object in view, and
that was that we want our patrons to
feel that we are always and ever
looking after their interest. We have
our own garage and buy everything
at wholesale. We ‘do all our own
garage work, which is under the per-
sonal direction of my partner, Mr.
Worst. We have our own ideas,
probably a little different than anyone
else, in handling our business. First,
we will not employ any help, either
in the garage or as drivers on the
road, who drink booze or who
smoke cigarettes. Every car must be
inspected before it goes out. If it
only has been ten miles every wheel
must be jacked up and tried for
loose or broken bearings, the brakes
must be tried, both the emergency
and the foot brakes, every bolt in the
steering gear is looked at and every
place on the car that can be oiled is
oiled except the transmission and dif-
ferential. They are looked after once
a week and once every week the
wheels are all taken off, the bearings
are washed with coal oil, carefully in-
spected for chipped rolls or cracks in

the race. The fact that we do not
have accidents and our cars do not
break down on the road is not all
luck.

In regard to the snow plow we op-
erate this at our own expense be-
tween Coldwater and Battle Creek.
It is a very efficient plow and handles
three foot of snow very nicely. You
understand the Marshall line is a
trunk line road. This the State keeps
open. Our Battle Creek road is now
all State award gravel road, but as
there is no allowance set aside for
the keeping of these roads open in
the winter time it is necessary for us
to do it if the road is kept open and
we feel that even though the expense
is as great as our profit, we owe it
to our patrons as a matter of good
service and are willing to operate the
plow, but we do not feel that after
we spend several hundred dollars
keeping the road open that we ought
to pay for driving into a city.

Wolverine Bus Company.

Labels For Vinegar.
A decision of the Department of
Agriculture at Washington requires
that vinegar made from evaporated

apples shall be so described on the

label and that it cannot legally be la-
beled “apple vinegar” or cider vine-
gar,” but shall be labeled “evapor-
ated apple vinegar.”

The National Wholesale Grocers’
Association and the Canners’ League
of California have come to a very im-
portant agreement upon a form of
contract for canned foods for future
delivery. It is suggested that the
agreed contract form is fair to the
buyer and the seller, and protects the

interest of both completely.
—_—_>> >

The best idealism is that which ex-
presses itself in works.

 

 

Municipal and Provincial Bonds

 

 

investment as you can find.

and are readily marketable.

310 FORD BUILDING,
OETROIT, MICH.

 

 

Michigan municipals are about as safe and satisfactory an

They are General Obligations of Townships, Counties and
Cities in Michigan that you know all about.

They will pay you 434% to 6%, free of all tax in Michigan

We buy entire issues of Michigan Municipals and due to
our location are undoubtedly able to offer our clients the
cream of the Michigan Municipal offerings.

We own, offer and recommend:
Michigan Tax-Free

  

Rate Maturity Price Yield
$ 2.000 Arenac county --------------------- 5Vo 1929 $100.00 5.50%
$ 1,000 City of Cadillac ~----.------------ 5Vo 1929 100.00 5.50%
$ 1,000 Isabella county —------------------ 6 1923 100.71 5.50%
$ 3,000 Isabella county —--..._-----_---__- 6 1924 101.15 5.50%
$17,000 Jackson county Gen. Ob. --------- 6 1924 102.32 4.90%
$18,000 Jackson county Gen. Ob. --------- 6 1925 103.57 4.80%
$10,000 Jackson county Gen. Ob. --------- 6 1927 105.51 4.80%
$25,000 Jackson county Gen. Ob. --------- 6 1928 106.69 4.75%
$10,000 Jackson county Gen. Ob. --------- 6 1929 107.59 4.75%
$ 250 Kalamazoo county ---------------- 1925 101.09 60%
$ 100 Kalamazoo county ---------------- 5% 1926 100.00 34%
$ 200 Kalamazoo county —---------------- 6 1927 101.72 5.60%
$ 1,000 Montcalm (Gen. Ob.) ------------- 5 1923 99.53 5.25%
$ 1,000 Montcalm (Gen. Ob.) ------------- 5 1928 100.00 5.00%
$ 500 Odessa & Berlin Tp. (lonia) ------ 5% 122). 6.00%
$ 200 Van Buren county 6 1930 101.91 5.70%
$ 2,000 Wakefield township 1932 104.09 5.50%
$ 3,000 Wakefield township 1933 104.35 5.50%
$ 3,000 Wakefield township 1934 104.60 5.50%
$ 1,500 Cass county —-—_-_-----________-_-_- 6 1925 101.37 5.50%
S$ $00 Cass county —_--.=...-____- 6 1926 101.77 5.50%
$ 4,100 Cass county --------- ee eee 6 1927 102.60 5.40%
S 700 Gass county 22-2 = 6 1928 103.04 5.40%
$ 3,700 Cass county —___--_______-__-__---_ 6 1929 104.05 5.30%
$ 4,200 Cass county ----.------------_----_ 6 1930 104.85 5.25%
S 4200 Cass county =-_---._---- 6 1931 105.32 5.25%

General Municipals
$ 1,000 Chase City, Va. (Gen. Ob.) eon BYS 1946 96.71 5.75%
$ 5,000 Camp county, Texas -------------- Vo 1924 99.07 6.00%
$ 5,000 Camp county, Texas -------------- 5a 1925 98.65 6.00%
$ 2,000 Camp county, Texas -------------- 5Ye 1926 98.25 6.00%
$ 4,000 Camp county, Texas -------------- 5 1927 97.87 6.00%
Canadian Provincials

$23,000 Province of Saskatchewan -------- 5Yo 1946 100.00 5.50%
$ 7,000 Province of Ontario -------------- 5Y 1937 100. 5.50%
$ 1,000 Province of Ontario -------------- 6 1925 101.09 5.60%
$ 1,000 Province British Columbia ------- 6 1926 101.06 5.70%
$ 3,000 Province of Quebec ------~--------- 6 1925 101.09 5.60%
$ 1,000 Province of Ontario -------------- 6 1927 101.72 5.60%
$ 1,000 Province British Columbia ------- 6 1925 101.00 5.70%

Detailed Circulars on Request.
Telegraph or Telephone Orders at Our Expense.

HOWE Swow CORRIGAN & BERTLES

a @ INVESTMENT BANKERS 9.

GRAND RAPIDS SAVINGS BLDG.
GRAND RAPIDS, MICH.

 

 

 

 

Teepe tae AC ae 4

 

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: March 1, 1922 oo MICHIGAN TRADESMAN ’
NSAI DRS SA hd \ ROSSITER VST se} be Sali he(\? nA Be SAU

Important to the Shoe
Merchants of Michigan

Here’s an opportunity never before duplicated to secure shoes
and rubbers below cost.

LYSATE

   

TS TT TTT

la

TOOT SSA ASST S32

Rindge-Kalmbach-Logie Company's brand needs no intro-
duction, The Michigan Trust Company of this city in their

 

(AUER

 

 

, capacity of Receivers for the above shoe manufacturers has or- a

T z dered the entire stock of over 24,000 pairs to be sold at once |
{ a regardless of cost. ig
2 It is to the interest of every shoe merchant in the state to be KZ

= on the ground as soon as possible and make his selections at prices =|

BS undreamed of. c

= Sale will be conducted in the building occupied by the man- =

2 ufacturers, corner of Ionia Avenue and Louis Street. Z

4: 2 There are: |
= 6,614 Pairs—Men’s Dress Shoes (All sizes) ==

. 8,719 Pairs—Boys’ Shoes (All sizes) S|

927 Pairs—Men’s Rubbers (All sizes)
726 Pairs—Boys’ Rubbers (All sizes)
892 Pairs—Women’s Rubbers (All sizes)
(Storm and sandal)
151 Pairs—Youth’s Rubbers (AI sizes)
3,196 Pairs—Men’s Heavy Rubbers (All sizes )
(2, 3 and 4 buckle) |
246 Pairs—Boys’ Heavy Rubbers (All sizes)
140 Pairs—Youth’s Heavy Rubbers (All sizes)
2,445 Pairs—Tennis, Assorted (All sizes)

—

24,056 Total Pairs

Ni

TUTTI

 

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MICHIGAN TRUST,.CO., Receivers
| _ By John L. Lynch Sales Co.

Manager of Sale.

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MICHIGAN TRADESMAN

March i, 1922

 

 

ASLEEP AT THE SWITCH.

When business prospers the coun-
try prospers.

Nothing can be plainer than that,
and yet Congress has been muddling
up the whole situation with a view to
doing something not only uncalled
for, but entirely out of reason with
present conditions.

Weeks have been spent, or rather
which
ought never to have been brought to
the attention of Congress. Meantime,

wasted, thrashing over that

while waiting for the work of un-
raveling problems of our own mak-
ing, we have permitted the country
to continue in the doldrums because
of the fact that our law makers have
been asleep at the switch.

Having finally disposed of the sol-
diers bonus bill (if this has not yet
been done, it soon will be) the way
lies open for legislation of a con-
structive and beneficial nature.

The whole country waits. Congress
should act in every legitimate way
possible to set the wheels of indus-
try moving. The war, we all admit,
demoralized so many things it is
hardly possible to straighten out the
kinks at a moment’s notice, but they
are gradually unkinking, needing only
sound legislation to give impulse to
the movement so much desired.

In 1914 our country had entered
upon a breakdown of industrial pros-
perity bordering on that of the early
nineties. The sudden precipitation of
war by the kaiser saved the United
States from a serious panic. That
war turned the tide of industrial ac-
tivities from the fields and shops of
Europe to our own country. While
hustling to supply the needs of our
neighbors across the brine we builded
anew our own fortunes, and prosper-
ous days again came to the United
States.

With the end of the war, which
left such devastation in its wake, there
came new conditions and new prob-
lems which seem to date to have
puzzled our wisest intellects to mas-
ter. If we could put aside the non-
essentials and work only upon those
which are of present moment we
might be able to make at least a
little progress in the renewal of our
broken and ragged industrial condi-
tions.

Much time has been needlessly, not
to say foolishly, wasted, yet it is
never too late to mend. With the
fear of the back home ballot-wielder
out of their brains, our congressmen
may be able to accomplish something
of a nature worthy of their high call-
ing. There can be no denying the fact
that the soldiers bonus bill has been
a raging nightmare to our Washing-
ton representatives. When they learn
that the fate of the Nation does not
stand waiting for the enactment of
this malodorous bill and when they
know that our doughboys are men
and soldiers, not mendicants stand-
ing with outstretched hands begging
alms in the National market place,
they will, perhaps, come to a better
understanding of the real conditions
confronting them.

Until such time we can have little
to hope from our present Congress.
The mists of doubt and worry are

slipping away, however, and as soon
as the driftwood of past mistakes is
swept away we may expect to see the
beginning of better things.

A market for manufactured articles
must come, a drop in the confiscatory
freight and passenger rates, a gen-
eral deletion of every war time price
before the new era will dawn for
America. Whatever Congress can do
to push this to a conclusion, so much
will it do toward hastening the day
of a revival of business throughout
the Nation.

We must have markets but we can-
not have them so long as sullen men
stand and demand the last pound of
flesh to gratify their own selfish de-
sires at the expenses of the many.
This talk of a coal strike is not an
item of cheer for an immediate re-
sumption of business. Men seem so
blinded by their own small centers
of life as to take no heed of the great
world around them.

A study of markets day by day
shows the ups and downs of the fickle
god, but no exact criterion by which
we may estimate the probable out-
come.

A permanent downward tendency
must come, wages must be reduced
at least 25 per cent. and the great
arteries of trade, the railways, must
come to time before anything worth
while can be expected. The times
before the war are not exactly the
times we care to emulate. Those
were panicky times while the seeker
after normalcy would have a steadier
market, a steady demand for Amer-
ican made goods, so that general re-
sumption of factory operations may
take place.

With this renewal of business will
come a movement of farm products
at fair and less fluctuating prices.
There will be no $3 price for wheat,
nor is it desirable that this should
be so.

Two dollars for American wheat
and 75 cents per bushel to the farmer
for potatoes will give the tiller of the
soil ample profit on his outlay. With
prices thus stabilized, the prices of
what he purchases in the open mar-
ket equally deleted, and times would
again assume something like the old
activities.

Back there at
Congress.

Aye, there’s the rub. Congress!
We hardly know how to take that
organization of American crowned
heads. It is a menace or an asset,
according as the lights of its mem-
bers shine for truth and a square
deal for the whole people, leaving out
all such criminal combines as farm
blocs, manufacturers’ coalitions or
union labor conspiracies in restraint
of trade.

Cliques and clans should have no
place within the walls of the Capitol
building at Washington. That there
have been such we all know too well.
This tremendous effort to force an
indebtedness of several billions of
dollars upon the people out of whole
cloth, for no other purpose than to
corral votes at election time, has made
the cheek of every honest man blush
for his nationality.

Proud we are of our Americanism,

Washington _ sits

but, alas! not proud of this latest evi-
corruptibility of the
American Luckily, the
solons down there have at length
seen the handwriting on the wall and
taken heed in time to save themsleves

dence of the
Congress.

as well as the country from everlast-
ing infamy.

TS

COTTON MARKET STRONGER.

Taken as a whole, the price tend-
ency in cotton during the past week
was upward. There was no material
change in demand or supply to ac-
count for the firmness shown, but
more credence seemed to be given to
reports of a scarcity of spinnable cot-
ton occurring before the crop of this
year comes in. Quotations for Au-
gust and beyond appear to be based
on the assumption that there will be
no serious curtailment of acreage for
the new crop. Abroad, more atten-
tion is paid nowadays to the problem
of securing larger stocks of cotton in
the future from countries other than
this. Aside from Africa, China and
India, attention is being directed to
the possibilities of Brazil and Aus-
tralia. In Brazil cotton growing is
no experiment, and it is said that
several million bales a year could be
readily secured from that country
within a comparatively short period.
Australia, also, seems to offer good
prospects. In that country as much
as 1,100 pounds to the acre have been
obtained in some cases, and there are
said to be 50,000,000 acres suitable to
the growing of cotton. At the present
there is more than enough cotton be-
ing raised to supply the world’s needs,
but not sufficient for the future,
when conditions become more normal
and purchasing power is increased.
The rise in cotton prices has been re-
flected in the goods market to some
extent as was shown during the week
in the sales of printcloths and sheet-
ings. But the volume of business
was not large. There has been con-
siderable curtailment of production by
some mills, while others are closed
by strikes. Knit goods of one kind or
another are without especial feature.

An upturn in the prices of various
farm products recently ‘has had a
cheering effect over quite a large
portion of the country. While it has
not as yet stimulated buying in great-
er volume, it has brought a feeling
of increased confidence with the ex-
pectation of more substantial results
in the comparatively near future.
There is also more of a disposition to
meet conditions, as they arise, in the
proper spirit. Hopes of some marve-
lously quick transition to prosperous
times have been put aside. It has be-
come apparent that such a happening

is not warranted by circumstances, .

and even the desirability of the thing
is more than questioned. For it has
been made clear to the least obser-
vant that a stimulated business ac-
tivity accompanied by rising prices
would be followed by a quick decline
that wotid lead to embarrassment.
The record of failures continues to
be much longer than it should be,
which indicates that readjustment to
the newer conditions is by no means
complete. The controversies over
the reduction of wages in many in-
dustries, either already under way or

threatened, also point in the same
direction. A change is in progress
and is gaining great headway, look-
ing to the exercise of greater thrift
on the part of individuals and indus-
trial organizations alike, and both are
gradually accommodating themselves
to this new and more stable condi-
tion. But it will take some time be-
fore the elements are co-ordinated.

WHY MEAT PRICES ARE HIGH.

In view of the persistent efforts of
retailers to bring down “overhead,”
so that prices which attract the con-

 

sumer will also bring them a reason-
able profit, the figures of selling
costs for dealers in meats recently
compiled by the Department of Agri-
culture will have an especial interest.
In brief, the department’s survey
showed that the cost of retailing
meats is now about double what it
was in 1913. The investigation cov-
ered thirty cities with 3,507 retail
meat stores. Accounts of over 400
stores for 1919-20 were fully analyzed,
and supplementary studies were made
for 1921. Of each dollar that the
consumer spent for meat, 81.14 cents
represented wholesale price, 16.57
cents represented the cost of retail-
ing, and 2.29 cents represented the
retailer’s net profit. The largest item
of retailing costs was wages, amount-
ing to 61.86 per cent. of the total.
The average wages of meat cutters
increased from 32 cents per hour in
1913 to 60.7 cents in 1921. Between
1919 and 1921 there was a decline in
the wholesale prices of meat, but the
cost of retailing increased. This shows
why meat prices did not come down
in the butcher’s shop in comparison
with the slump in the prices which
farmers received for their livestock.

———

 

Merchants are not taking seriously
the claims of some advocates of the
bonus that the distribution of a cash
payment among the former soldiers
will bring on a wave of prosperity.
Supporters of the bonus measure in
Congress-state that about 50 per cent.
of the ex-service men will take ad-
vantage of the cash alternative. In
that event some two million men
would be recipients of funds from the
Many of these are young
avd without dependents, and a liberal
estimate would make five million peo-
ple participate directly in whatever
benefit should come in this way. This
represents only about 5 per cent. of
the consumers, and assuming that
every cent of the bonus “would be
spent for immediate consumption
there could be no great spurt of buy-
ing activity. It is to be remembered
also that what this relatively small
group will spend will have to come
partly out of their own pockets in the
form of higher taxes. Furthermore,
the increased buying power of the
ex-soldiers and their dependents will
be offset in part by the curtailment
in buying power of the rest of the
community by the proposed taxes.

cD

Treasury.

The croakers grumble themselves
into the swamps of despair, while the
optimists lead the world to the hill-
side of hope.

SE
Responsibility either makes a man
or breaks him.

\
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March 1, 1922

MICHIGAN TRADESMAN

 

 

 

 

 

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Mark Twain wrote us in 1883 :—

“T will explain that the shirt I wear is nota patented
article, but I invented it myself for the public
benefit of lazy men—This saves much profanity.”

One of the new models in

HALLMARK

This latest addition to the Hallmark Shirt Line will revolutionize the attached-
collar shirt business. You can now sell the consumer who would not buy an

attached-collar shirt because of its appearance. The collar of this shirt is
made of the webbing fabric used in the Mark Twain collars that have met

with instant success. The attached collar of this shirt is Premako shrunk, to

insure a perfect fit before and af ter laundering—retains its style—does not wilt.

Mark Twain-Hallmark Shirts are made in Oxford, Fine Corded Madras, Fine Pongee and
Poplin. Single post, buttoned cuffs on plain fabrics; French cuffs on fancies.

The salesmen of some three hundred leading wholesalers throughout the United States
who are showing complete lines of HALLMARK SHIRTS for immediate delivery are
also showing the MARK T WAIN-Hallmark models for early delivery.

HALL, HARTWELL & CO., Troy, N. Y.

Makers of HALLMARK Shirts, HALLMARK Athletic Underwear,
SLIDEWELL and MARK TWAIN Collars.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

”

 

ee Seer eC ateprane aaernneneceknen Peer oemasenaanienal

MICHIGAN TRADESMAN

 

 

 

 

 
    

tions. In other words, the shoe deal-

 

10 March 1, 1922

r —— lications devoted exclusively to- wo-

Hoe a : A iteqe le ’ : : 5
= AAA men’s apparelings contain many hints When You Need Any of the
E Fe ESS " ZEEE TED S and prognostications with which the Followi I

. . le Z = — xO. = = progressive shoe dealer should culti- ollowing items

| é ~ . : = 7: = 5 ! vate an early familiarity. And

Zz R VIE W OF THE ‘SHOE MAR EI > All of which must, to be sure, be
Zn F . es K : | interpreted in light of local condi- Want the BEST POSSIBLE
V Ze — aL 1!

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Vie i“ we
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Playing the Style Feature in the Shoe

Store.
Written for the Tradesman.

In handling shoes for women’s and
misses’ wear the style-feature is easily
the main feature. It is highly im-
portant, therefore, that the retail shoe
dealer think this whole proposition
through, and decide definitely and for
all time just what his attitude is to be
with reference to style.

In doing so let him remember that
style is an definite and
tangible thing, contrived and put on
the market to meet an existant de-
mand or to anticipate a call which
one confidently believes is due to ar-
rive. Style is something you buy and
pay for; style is something you sell.
And the cream of the profits, insofar
as the shoe business is concerned, go
to the dealers who go in for style.

To say that women want stylish
shoes is putting the matter very con-
servatively. They want stylish shoes
so badly that they will pay almost
any price and put themselves to al-
most any sort of inconvenience in or-
der to acquire them. And all this be-
cause women have come to under-
stand ‘tthe tremendous importance of
footwear that is just right. If her
shoes are passe, she isn’t well dressed.
And this goes for the suit designed
for street wear, the afternoon semi-
dress frock, or the more formal gowns
for evening wear.

         

“We'll try anything once,” said the
shoe buyer of a big department store
recently. “What we want to get is
precisely what the dear ladies want to
wear in the way of bootery. We do
not care a whoop what it is. We
simply quash our purely masculine
(and therefore inconsequential) ideas
of the eternal proprieties in feminine
footwear, and follow the warm trail
of the latest style. If it is new and
nifty, and looks to us like a good
seller, we will take a shot at it. Our
strongest appeals are made to smart
dressers. Our hardest thinking is put
in on providing for this class of our
trade. Some of the more conservative
brethren call it a daredevil policy.
That is all right, we will stand for the
charge; but all the same, there is a
method in our madness. We get
away with it.”

“Then you are not afraid of the
wildest and woosiest?” interrogated
the writer.

“Absolutely nay,” stated the head
of the women’s shoe department,
“And it is a fact we do get in, from
time to time, some wild looking foot-
wear creations; but in the wild dress-
ing proclivities of our day, they go
the way of the more conservative and
staple sort.”

“All of them?” And the writer had

» coats, furs,

no more asked the question that he
realized its vapidity.

“Oh no; certainly not all of them.
Catering to the demand for the latest
in footwear always inyolves the lia-
bility of getting stuck on a few. No-
average is 1,000 so
far as I know. Have you found any-
body that didn’t miss it now and
then?”

To which, of course, the answer was
obvious enough.

“Sure we sometimes miss it, and
have to sell some pairs for $2.25 or
$2.50 that cost us four times that
much. But it is all in the game. We
get our money back—and say, Mc-
Kay, since you are of the household
of faith, we don’t mind telling you—
we make good all losses on poor
guesses, and then some.”

The writer smiled a knowing smile,
for he was holding one of their new-
est lasts in his hands at the moment.
The price ticket pasted to the breast
of the nifty low heel read $16.

“Well,’ said the shoe manager,
smiling himself, “What are you
chuckling about?”

“Am I?” tlie writer hedged, “I
thought my face was ironed out in a
most impassable manner.

“'Sall right,” replied the shoe man,
“my hide is as thick as my conscience
is clean. They want style, don’t they?”

“Indeed they do,” returned the
writer.

“All right, then, they can very well
pay for it. Style costs real money,
style involves corresponding risks to
the merchandiser, style means taking
pretty long chances. Isn’t it so?”

“Absolutely.”

“D’you blame me?”

body’s guessing

“Far be it from me,” protested the
writer, “I’m a member of that house-
hold you spoke of a while ago; I see
the situation from the dealer’s angle.
They pay for style in hats, suits,
frocks, and everything
else; why shouldn’t they in shoes?”

“That’s the stuff,” beamed the shoe
man, “why shouldn’t they? They do.
There isn’t any other way.”

In order to play the style game on
anything like a the shoe
dealer must read and study up on the
latest style-tokens. If he happens to
be located in some big center of popu-
lation this ‘is easier than it is for the
small town or open-country dealer.
But for merchants thus located there
are sources of comparatively depend-
able information. Sometimes press
items contain suggestive and illumin-
ating dress gossip, and the Sunday
editions of the big papers invariably
carry feature articles describing, and
often picturing to the eye, the very
newest things in dress, including
footwear, And, of course, the pub-

safe basis,

er who is seeking to build up a repu-
tation for new and snappy lines of
footwear, must keep his finger on the
local pulse. He must know his con-
stituency. The more thoroughly he

 

ome Gabe

Jullet—iIn Stock

Black Kid, Fiex-
ible, McKay,

Stock No. 700.
Price $2.25.

BRANDAU SHOE CO., Detroit, Mich.

 
 

 

 

SERVICE

Write

The Dudley Paper Co.

LANSING, MICH.

 

Wrapping Paper—Twine
Congoleum—Shingles—Roofing
Wood Dishes— Milk Bottles

 

First Quality:

Makes.

4 Buckle
All Rubber Arctics

$1.00 Per Pair

Lambertville—Bulls Eye—Beacon Falls and U. S.

 

THE GRANGE STORE

Allegan, Mich.

 

 

winters.

H-B Hard Pans

 

 

The Outdoor Man—

must have a shoe that will
stand rain, snow, slush and mud.

Satisfy this man with a shoe, and he will never
stop boosting it.
family to your store.
has been giving satisfactory service to thou-
: sands of outdoor men through 25 Michigan
You can build up a steady repeat
business that will net you substantial profit
season after season.

He will bring his whole
The H-B Hard Pan

Send for catalog.

HEROLD-BERTSCH SHOE CO.
Grand Rapids, Mich.

 

 

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P visessamone

&

 

 

7
i

 

March 1, 1922

gauges the peculiar likes and dislikes
of his trade, the less liable he is to
go astray on extreme novelties.

One of the best things that can be
said for the style game is that it im-
parts snap and pep to the business.
It is ever so much easier to get up an
effective announcement apropos very
new and nifty shoes than it is to pre-
pare an advertisement of mere staples.
And when it comes to window trim-
ming just consider what you can do
if you are prepared to put on display
some of the latest style-creations—
things they ‘have only recently been
hearing about or reading about as be-
ing all the rage at such and such a
place noted for its advanced dressing.
Style imparts color. Style imparts
snap and go. Style peps up the
whole proposition of retailing. The
style-feature of the shoe game is a
mighty good thing to specialize in and
give attention to—provided, of course,
your constituency is large enough to
justify such an adventure.

Cid McKay.

——__*
From Behind the Counter To Behind
the Plow.

Ovid, Feb. 28—As I have sold my
general stock to L. A. Spalding and
expect to take up farming, for the
present at least, I would be glad if
you would transfer my remaining sub-
scription to my successor. I am sure
that I would enjoy the Tradesman and
would get much good out of it, even
in farming, but, of course, it is not
intended for that trade and therefore
I feel that this is the proper thing to
do. You hhave my best wishes for
your success and I assure you that if
I should at any time re-engage in
business I will certainly be on your
list. S. E. Ewing.

MICHIGAN TRADESMAN

Loaded With Unsalable
Stock.

While fundamental conditions are
admittedly far better than a year ago,
still there is a great gloom over the
hide market. In spite of the fact that
tanners have been working very low-
priced raw stock for the last year, the
financial reports that have been made
public show that there have been no
profits. Tanners are carrying immense
stocks of undesirable leather, and the
profits that can be made on salable
specialties are not sufficient to over-
come the heavy carrying charges on
the unsalable stocks.

Tanners

Packers have cut the price of hides
2c per pound, but still the reduction
has not been sufficient to cause the
buying movement that may have been
expected. The winter hides are not
suitable for making the kinds of leath-
er that are in demand, and the cheap-
er kinds, that could be made from
winter hides are not selling in volume.
In order to secure the right kind of
raw stock, tanners are buying South
American hides at around 19c, which
is nearly double the price that is be-
ing offered for American small packer
stocks.

Country hides were moving freely
as long as good fall stock was avail-
able, but now that winter hides are
coming to market, it is extremely dif-
ficult to make sales. Tanners want re-
ductions of about 3c and dealers are
not prepared to make such reductions.
There have been cancellations of
some orders and such cancellations
are very embarrassing to dealers who
are in sad need of money. Some

 

    

oo ee...
More For Your cd

 

RULES OF CONTEST

Answers limited to 25 words.
words counted as one.

wers—no more.
amount of prize.

Contest Editor, HIRTH-KRAUSE
Grand Rapids, Mich.

Contest is open to everybody. Opens Jan-
uary 28th and closes at noon April 15th,
Hyphenated

In case of a tie, both parties get full |

All answers must be plainly addressed to

while prizes.

15th.

Michigan hides that were sold East
were refused at 11 cents and the tan-
ner is now willing to take them in at
8 cents.

Calfskins are moving freely for
fresh and out of first salt, but resalter
skins are hard to sell. Kip are in
small supply, and winter, grubby skins
are not wanted. It seems likely that
the poor stock will have to be sold at
big reductions from last sale prices.

Horsehides are very difficult to sell
and only the very choicest hides are
in demand.

Sheepskins are moving freely but
prices have been forced up very high
and buyers are becoming timid.

——_>-+->—___
Accorded With Pleasure.

Northampton, Mass., Feb. 27—Be-
cause of your recent editorial com-
ment on the alleged remarks of Presi-
dent Neilson of Smith College con-
cerning the modern college girl you
will, we feel sure, be interested in the
following statement, issued by the
College Press Board:

President William Allan Neilson, of
Smith College, has denied the reports
which have been published in several
newspapers in which he is said to
have indulged in some very broad
generalizations about college women
in general and Smith College women
in particular. The speeches made be-
fore Alumnae Clubs in the West dealt
with recent events in the College and
did not touch on the topics alleged to
have been discussed by him.

We should greatly appreciate your
giving this statement, or some form
of comment upon it, space in your
columns.

Margaret L. Farrand, Director.
——_>-.—___

Prosperity cannot be wished into
existence, but when we wish hard
enough we work out a plan.

 

WIN A PRIZE:

Big Contest Now On!
Read the Rules-- Mail Your Answers

QUESTION:
What is Your Conception of a Good Pair
ot Shoes?

Anybody can compete for one of these worth
Contest is open until noon April

For the benefit of those who do not wear Hirth-Krause MORE MILEAGE
SHOES, and those who live in a town where no dealer sells them—they are worn s
ee es a and tee 4 by thousands and sold quite generally—we will tell you this much about them: ie hs pain of HirthXeause
They are made for good fit and perfect comfort. They are always in good style.
They “wear like iron” and they always are the best shoe value—men’s, women’s
or children’s—obtainable at their prices.

il

Relative To the Mailing of Shoes.

The Postoffice Department has an-
nounced the relaxation of its regula-
tions so as to admit to the mails as
ordinary, insured or C. O. D. mail,
shoes contained in ordinary shoe
boxes. Heretofore shoes have been
held to be unmailable unless packed
in strong containers in accordance
with postal regulations.
issued to
mailing of
shoes in ordinary boxes of the better
quality, provided the boxes are well
filled and wrapped carefully in strong
heavy paper and tied securely with
strong cord placed around both ends
and center. Shoes may be accepted
for mailing when securely wrapped in
strong, heavy wrapping paper without
being placed in containers.

New instructions, just
postmasters, permit the

Postmasters are instructed to re-
port to the department all instances in
which parcels containing shoes packed
in ordinary shoe boxes are received at
their offices in a damaged condition.
Postmasters at offices of the first and
second class will be required to keep
a record of claims for indemnity in-
volving rifling or damage to insured
or C. O. D. shipments of shoes in or-
dinary shoe boxes, and are to report
any instances in which such claims
arise because the shoes were packed
in ordinary shoe boxes, or where such
claims involve a particular firm or

postoffice.
—__+-+

The grouch knows how to obstruct
the way, but the strong heart of
progress leads the world to better
times,

 

 

gr seesee

Mileage
Mileage

re

M
4
rn
nit
H
bi

i
i
ty

iy

FTA

shoes is Guaranleed aie
more wear adcomfort than
any other shoe soldat the
same price. as the leather is
scientifically y ener
he ers ieee soy

sha

bots of the ook

MEE
EG

Read the rules and write your answers. The cleverest and most attractive descrip-
tions win. Mail your answers soon—the sooner the better.

Winners of these prizes will be announced
in bulletins posted in store windows of
Hirth-Krause dealers; and through circulars
distributed by said dealers from their stores,
on our about May Ist.

Both cash and shoe prizes will be dis-
tributed by Hirth-Krause dealers when win-
ners’ names are received from Contest Editor.
If shoes. desired are not in stock dealers
take size and stock number and gets them
from us for delivery to the winner. When
taken from dealers’ stock to save time,
dealer sends us size and stock number and we
replace same without any cost whatsoever.

This is to be the most hotly contested prize
contest we ever staged. Send in your answers,
Maybe you will be one of the lucky ones.

 

 

 

 

Watch for final announcement of names of prize winners to be made by
dealers, who will post bulletins in their store windows giving names of the
lucky ones. If you do not know the name of your nearest Hirth-Krause
dealer write us for it.

Mirth~Krause Co.

TANNERS AND SHOE MANUFACTURERS GieAND RAPIDS MICH

You can’t go wrong wearing Hirth-Krause
MORE MILEAGE SHOES

LIST OF PRIZES

First Price $25.00 in cash.

Second Prize $10.00 in cash.

Third Prize $5.00 in cash and a pair
of $5.00 More Mileage Shoes.

Twenty-three Prizes of a Pair of
Hirth-Krause More Mileage Shoes—
the kind that retails for $5.00.

 

 

 

 

2

ad

 

 

 

 

 

 

Se eee eee een

March 1, 1922

 

 

 

 

 

 

12 MICHIGAN TRADESMAN
se
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High Pressure Business Men Should
Slow Up.

Written for the Tradesman.

In business as well as in school no
doubt there are those who need the
encouragement of the example of
others to show what they might ac-
complish or the of rivalry to
rouse them to normal endeavor. To
read of men who achieve unusual suc-
cess with no more ability, no greater
opportunities, no more strength or en-
durance than the average man,
coupled with a clear explanation of
his methods, should be valuable to
those who need enlightenment or en-
couragement.

spur

What one can do, that any one else
can do if he so determines, is an un-
warranted declaration too often em-
ployed. Because some one achieves
unusual success, it does not follow
that any one can adopt his methods,
nor that they can adapt those methods
to their surroundings or _ circum-
stances.

We are led to moralize on this sub-
ject through reading of one who
never lost a moment in advancing his
business enterprises. Now, it might
be better for a traveling salesman to
be recording his expenditures and
planning his trips while waiting for a
meal to be served than hunting
through a forty-eight page daily for
something worth reading; better than
fretting and fuming at any delay or
objectionable feature in restaurant or
hotel service; even better than at-
tempting to flirt with waitresses. But
as a rule this. mental pre-occupation
immediately preceding a meal is an
unhealthy habit. Relaxation and a
cheerful frame of mind is a_ better
business as well as hygienic rule. It
is commendable that any one can ac-
complish real work while delayed
from any unforseen cause or can do
likewise while speeding on the train,
but there should be a schedule or a
limit to be observed. When one has
put in a full day’s work, it is
sonable to add three or four
more because he is delayed in
ing his hotel or his home. The
lose-a-minute rule may eventually re-
sult in the loss of many years of use-
ful life. Not many years ago there
came to hand the annual catalogue of
a successful strawberry plant grower
and breeder. The front of the cover
resembled the carving of a cemetery
monument or mausoleum. In addition
to the usual features of such a cata-
logue—instruction in planting, culti-
vation, harvesting, marketing, etc.—
the proprietor told of his active life
and multiplicity of duties; how for a
certain term of years ‘he had unfailing-
ly worked sixteen hours a day.

unrea-

hours
reach-
never-

If I remember rightly, before an-

other annual catalogue was issued the
proprietor had finished his life work
at about 46 years of age. We remem-
bered the cemeterial front of his
catalogue and wondered if he or
others took note of its evident omen.
The next thought was: “Did it pay?”
He had a family and was esteemed by
his many employes and customers,
every one of whom realized a personal
loss. Did any of ‘his co-laborers fore-
see or realize that he was going be-
yond nature’s limits in his aggressive
prosecution of business? Did nature
warn him? We believe it did, because
we know many business men have
been warned in time and could have
averted a breakdown if they had
broken their subserviency to pride or
greed of gain or worship of the god
Success. Like skaters on thin ice they
risked another round or a _ closer
track to the edge; or they were so
driven by an unnatural strain that
they knew not how to stop. Men often
get into the high pressure manner of
living before they are aware, but they
usually find time to take count of
themselves and see what it is leading
to. When on the verge of that success
for which they for years have toiled,
nature demands rest—months of com-
plete rest. They see only the great
sacrifice of material things when they
should see that they stand between
two sacrifices—wealth or health—and
that the latter is incomparably the
more valuable. Not only that, but
there is the family. Better only a col-
lector’s or a subscription agent’s job,
if it is in the line of health and helps
toward a meager livelihood.

Twenty years exile on a farm is not
a big price if at 60 one can realize
that his brain is stronger than at
40 and his mind a great deal richer.
There is occupation and recompense
suited to his lessened physical powers,
but perhaps no less valuable to his
fellows. “Saved to serve” seems to
fit in just here. And another: “Save
himself who can.” Be sure you start
saving yourself while you can.

High never-lose-a-minute
living is all right for those who are

pressure,

so constituted; but it kills many who
fail their limitations.
E. E. Whitney.

to learn

 

A. W. EHRMAN & CO.
Accountants and Auditors
Federal Tax Service

MARTIN DOWD, C. P. A., Mgr.
305 Fourth National Bank Bldg.
GRAND RAPIDS, MICHIGAN

Reason
Sufficient

THERE are many reasons why it is more desir-

able for you to appoint

this Trust Company as

executor and trustee of your estate than to select

an individual.

One reason, however, iS

is permanent, while an individual is

sufficient. This Company
subject to

illness, absence and death.

Thousands of

estates

have suffered

through the illness, absence from duty,
and death of individual administrators.

Profit by the mistakes of others.

Company as executor and

Name this
trustee under your will.

[FRAND RAPios [RUST [oMPANy

GRAND RAPIDS, MICH.

OTTAWA AT FOUNTAIN

BOTH PHONES 4391

 

WE OFFER

United States and Foreign Government Bonds

Present market conditions make possible excep-
tionally high yields in all Government Bonds.
Write us for recommendations.

HOWE, SNOW, CORRIGAN & BERTLES

401-6 Grand Rapids Savings Bank Bldg., Grand Rapids, Mich.

FOR SALE ,

 

 

Fenton Davis & Boyle

BONDS EXCLUSIVELY
MICHIGAN TRUST BUILDING

Chicago

First National Bank Bldg. Telenhones i - 4212

 

 

 

 

CADILLAC
STATE BANK

CADILLAC, MICH.

TT

Capital .......- $ 100,000.00
Surplus ....--.-- 100,000.60
Deposits (over).. 2,000,000.00

 

We pay 4% on savings

 

The directors who control the affairs of this
bank represent much of the‘strong and suc-
cessful business of Northern Michigan.

 

RESERVE FOR STATE BANKS

 

 

 

GRAND RAPIDS

Detroit
Congress Building

n 656

 
   
 
 
  
  
 
  
     
 

JOIN THE

GRAND RAPIDS
SAVINGS BANK
FAMILY!

44,000

-Satisfied Customers

know that we
specialize in

accomodation
and service.

 

BRANCH OFFICES

Madison Square and Hall Street
West Leonard and Alpine Avenue
Monroe Avenue, near Michigan
East Fulton Street and Diamond Avenue
Wealthy Street and Lake Drive
Grandville Avenue and B Street
Grandville Avenue and Cordelia Street
Bridge, Lexington and Stocking

=~
siaseed-apeneiiiat

 

 

 

 

=
a nacernemacennn 4 “

 

March 1, 1922

Government Report on Grand Rapids
Wage Situation.

Early in the old year employers
and employes in the building trades
got together in conference. It was
pointed out that the high labor cost
was one of the chief causes of de-
layed building operations. The build-
ing trades immediately consented to
a 15 per cent. cut in wages. In Grand
Rapids building started almost im-
mediately and rapidly grew almost to
boom proportions. Not only have
the building trades been fully em-
ployed, but at times it has been neces-
sary to bring in outside help. The
year opens with prospects for a build-
ing session that will far surpass the
old year.

In the furniture trade a reduction
in furniture prices to the ultimate
buyer became an urgent necessity.
The only way prices could be reduced
was to reduce the cost of production.
Grand Rapids factory employes early
in 1921 cheerfully accepted a cut in
wages from 15 to 20 per cent. and
voluntarily consented to waive the
time-and-half schedule for over time.
This enabled the manufacturers to
make reductions in price that brought
such a volume of business to Grand
Rapids that the factories have been
working to capacity, and in some in-
stances overtime. The number of em-
ployes in the factories, associated in
the Furniture Manufacturers’ Insur-
ance Co., is now 8,469, which com-
pares with 6,451 in July and 7,832 a
year ago. The new season opens with
very encouraging prospects for full
employment.

The factory wages make a very in-
teresting record. According to the
statistics of the Furniture Manufac-
turers’ Insurance Co., the average of
employes, skilled and unskilled, in
May, 1916, was 24.1 cents. This aver-
age increased to 29.8 cents in Novem-
ber, 1917, 37.2 cents in October, 1918,
48.4 cents in September, 1919, and
reached the high mark of 61.4 cents
in July, 1920. The cuts made early
in the year reduced the average to
49.6 cents on July 1, 1921, or practical-
ly double the average of 1916.

Wages in the metal trades were
fairly high in the old days and were
not crowded up by war conditions to
any such degree as in the furniture
and building trades, and have not had
the corresponding decline. The ma-
chinist who received 60 to 65 cents in
1916 was increased to around 80 and
85 cents, and is now receiving 65 to
70 cents.

Some recession in wages has taken
place in nearly all branches of in-
dustry, as compared with the high
marks of the war and post-war period
but wages to-day are very much above
the old-time levels, and one of the
happy circumstances in Grand Rapids
is that there is no apparent disposi-
tion to depress them any more than is
necessary to enable employers to meet
outside competition.

In the building trades carpenters
formerly regarded 35 cents an hour as
a fair wage; the scale rose to $1 as
the high mark, and this year dropped
to 60 cents.

Bricklayers formerly were paid 70
cents, increased to $1.10 and dropped
back to 80 cents.

MICHIGAN TRADESMAN 13

Painters advanced from 31 and 37
cents in 1916 to 85 cents in 1921, and
dropped back to 60 cents.

Plumbers jumped from 50 cents to
$1 and came down to 80 cents.

Electrical workers advanced from
45 and 50 cents to $1 and are now at
70 cents.

Unskilled labor formerly received
25 cents, advanced to 65 and 70 cents,
and this year the going rate is 40
cents.

According to Martin Heir, Secre-
tary of the Typothete printers are the
only class whose wages have not yet
been properly readjusted. This condi-
tion owes its existence to the strike
of union printers May 1 for the 44
hour day, which resulted in all the
job printing establishments being
closed against union men. The only
place union men are now permitted to
work is in the daily newspaper offices.
Printers’ wages are fully 25 per cent.
above the parity of other cities simi-
larly situated as Grand Rapids and
will have to share in the readjustment
which has already been accomplished
in the other trades.

Oe
Early Advertising.

The first English advertisement is
mentioned by Nichols in his “Liter-
ary Anecdotes” as occurring in No.
7 of the Imperial Intelligencer in
1648. It is from a man in Suffolk
from whom two horses. had been
stolen. Until 1853 a tax was collected
on all advertisements in England.

One of the quaintest advertisements
ever written appeared in the Con-
necticut Courant in 1853 and depicts
a domestic tragedy:

Julia my, wife, has grown quite rude,

She has left me in a lonesome mood;

She has left my board,

She has took my bed,

She has given away my meat and bread,

She has left me in spite of friends and
church,

She has carried with her all my shirts.

Now ye who read this paper,

Since she cut this reckless caper,

I will not pay one single fraction,

For any debts of her contraction.

 

 

=
ESTABLISHED 1853
Through our Bond De-
partment we offer only
such bonds as are suitable
for the funds of this bank.
Buy Safe Bonds
from a
| The Old National |
AAA Nea aa

 

The Probate Court

Has no option. Your Will should designate. If no
Will is found, the court must choose not only your
Administrator but your child’s guardian. The living
must be represented.

Who will represent you?

Without a Will, your known wishes will not be
recognized, but very probably ignored, and the
court cannot assume to the act except as the statute
prescribes.

Let us sit down together and discover what is the
best permissible arrangement of your affairs for the
benefit of the loved ones. Let us cooperate.

Call at our office and get the Booklet,
“What you should know about Wills
and the Conservation of Estates.”’

“Oldest Trust Company in Michigan”’

THE
MiciuGan Trust
Grand Rapids, Michigan

 

 

Grand Rapids National City Bank
CITY TRUST & SAVINGS BANK

ASSOCIATED

The convenient banks for out of town people. Located at the very
centers of the city. Handy to the street cars—the interurbans—the
hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of bank-
ing, our institutions must be the ultimate choice of out of town bankers
and individuals. :

Combined Capital and Surplus ---------- $ 1,724,300.00
Combined Total Deposits ---------------- 10,168,700.00
Combined Total Resources -------------- 13,157,100.00

GRAND RAPIDS NATIONAL CITY BANK
CITY TRUST & SAVINGS BANK

ASSOCIATED

 

 

 

INSURANCE IN FORCE $85,000,000.00

WILLIAM A. WATTS
President

RANSOM E. OLDS
Chairman of Board

 

Mzrcuanrs Lire INSURANCE COMPANY

 

Offices: 4th floor Michigan ‘Trust Bldg.—Grand Rapids, Michigan
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

14 MICHIGAN TRADESMAN March 1, 1922
Fire Losses An Appalling Feature of better that he should be sore to the

Business. d of the chapter th that in-
Written for the Tradesman. sas A braniire . se rot SAFETY SAVING SERVICE

From time to time the Tradesman
has published articles calling atten-
tion to the enormous losses sustained
in this country through fires. Statis-
tics reveal that our losses through
fires are increasing year by year in a
sort of geometric ratio.

Within a single month—the month
of January just passed—one little city
of 25,000 inhabitants, located in the
South, has had three destructive fires.
A department store on the main busi-
ness street, involving a total loss to
the stock and practical destruction of
the building—$90,000 in all; the loss
of a new office building finished only
one year ago, the ground floor of
which was occupied by a drug store
and a book store—$100,000; last of all,
its railroad station—estimated loss
$40,000. $230,000 in one month for
a little city of 25,000. That is going
strong. Too strong. And the city
has a very efficient fire department for
a place of its size. The firemen re-
spond promptly and fight the fiames
efficiently, but in the cases sighted
they didn’t have a chance. By the
time they arrived on the scene the
flames were beyond control.

Not the old and dilapidated struc-
tures, but many of our newest and
best buildings are burning; commodi-
ous homes, stores, shops, and ware-
houses, mills, factories, production
plants, banks, office buildings, apart-
ment houses; frame buildings, brick,
stone, concrete and structural iron—
all sorts seem to burn. Naturally
the enquiry, What is going to become
of our towns and cities if this destruc-
tive process cannot be stayed? Well
has some one said that it will bank-
rupt the Nation if it keeps on.

Why this alarming increase of fires?
The query can be answered in a
single word—carelessness.

Many fires are caused by short cir-
cuits. Houses otherwise well built
are not unfrequently improperly wired
—the work being done by somebody
who doesn’t understand his business,
or as an inevitable consequence of a
pennywise-pound-foolish policy which
leads to the use of cheaper insulating
materials—a pernicious practice that
couldn’t be gotten away with under
conscientious and  thorough-going
building inspection.

Defective flues are a prolific cause
of fire losses. And concerning the
hazard of such flues property owners
have been warned time and again.
A friend of mine, the owner of a
pretty little bungalow, told me the
other day that he had taken out some
additional insurance on ‘his property
because of the proximity of a large
frame building of a somewhat antique
sort in which the flues seemed to be
courting destruction. They were de-
crepit old brick chimneys out of
plumb and sadly in need of pointing
up. They are so bad as to constitute
a neighborhood menace. The prop-
erty owner who, through penurious-
ness, endangers his own property to
destruction by fire, is putting addition-
al hazard on the property and lives
of his neighbors. He should be re-
ported. What if it does make the old
skinflint sore? He'll get over it; and

nocent man should incur a substantial
loss.

Inflammable roofs constitute tempt-
ing feeding-grounds for vagrant
sparks. The more modern buildings,
of course, are provided with non-com-
bustible roofs. But in every town and
city buildings are burning because of
ithe quick and easy inception of fire
at this point. And of course the only
remedy. is a roof made out of fire-
proof material. These are plentiful
and reasonable enough considering
the added security they impart.

Many fires are caused by the care-
lessness of folks in the home leaving
matches lying around where they can
be gotten at and ignited by rodents.
Of course, it is a silly thing for a
mouse or a rat to do, inasmuch as he
burns this own habitation along with
the domicile in which he lodges, but
not one whit sillier than it is in the
person who left the matches lying
around,

The ubiquitious cigar and cigarette
stub carelessly tossed where it should
not have been, has been a fruitful
cause of fires.

Almost as bad as the above, is the
abominable habit of allowing tenants
or janitors of buildings to crowd
storage rooms, attics, presses, and
other available places with enormous
collections of highly combustible ma-
terials—discarded furniture and drap-
eries, bales of papers and magazines,
trunks, boxes, bric-a-brac, and _ all
sorts of worthless stuff that people
can’t sell and will not throw out on
the dump, where it really belongs.
The squirrel instinct is strong in some
people, and this ridiculous penchant
in human beings is continually creat-
ing nesting places for destructive fires.

Something will have to be done to
cure the carelessness that is causing
so much destruction by fire. No mat-
ter whether corporations and individ-
uals do, in the end the loss is dis-
tributed. The insurance rate you are
paying would not be so high if all
your neighbors were careful to ob-
serve the simple rules of fire preven-
tion. The more property is burned,
the heavier becomes the burden on
all. Consequently this is a question
that concerns everybody.

All kinds of buildings shquld be ren-
dered as nearly fireproof as they can
be made at the time of their building.
Architects are greately interested in
materials, methods of construction
and whatever else that seems to point
to greater security in respect to fires.
In the big city office building it is of
the greatest importance that it be
rendered as nearly fire proof as pos-
sible.

Building inspectors in both the big
cities and the smaller places are sup-
posed to be on the job and prevent
the building of faulty flues, the in-
stallation of defective wiring, and all
that sort of thing. But it often hap-
pens that this inspection is superficial
and inexpert. Some builders seem to
get by with some very crude work.
Building inspection should be more
thorough. More common sense should
be exercised in preventing the origin
of fires. The owners of buildings
should have printed rules posted up

 

Class Mutual Insurance Agency

‘“‘The Agency of Personal Service”’

CLASS MUTUALS ARE LEADING MUTUALS, Because they limit their lines
to PARTICULAR CLASSES, Resulting in WIDE DISTRIBUTION of risks,
LOW LOSS RATIO, and MINIMUM EXPENSE.

WE REPRESENT CLASS MUTUALS THAT SAVE

Hardware, Implement and Sheet Metal Dealers 50% to 60%.
Garages, Blacksmith Shops, Harness and Furniture Stores 40%.

Drug Stores, Shoe Stores, General Stores, and Hotels 30% to 60%.

ARE YOU INTERESTED IN THESE SAVINGS? Are your premiums paying
you a THIRTY to FIFTY PER CENT DIVIDEND? If not, then it is up to you
to see that they do, by placing your insurance with THIS AGENCY.

C. N. BRISTOL A. T. MONSON H. G. BUNDY
FREMONT, MICHIGAN

 

 

Grand Rapids Merchants Mutual
Fire Insurance Company

Economical Management
Careful Underwriting, Selected Risks

Policy holders whose policies have been issued since Jan. 23, 1922, will
be accorded 30 per cent. return premium at the end of the year, instead
of 25 per cent., as heretofore.

Affillated with the
Michigan Retail Dry Goods Association,

OFFICE 320 HOUSEMAN BLDG. GRAND RAPIDS, MICH.

 

 

MICHIGAN SHOE DEALERS

Mutual Fire Insurance Company
LANSING, MICHIGAN

Maintains Its 30% Dividend Record

By careful selection of risks
By sound and conservative management
By thorough mutuality

Courteous and prompt attention to all enquiries.

ALBERT MURRAY, Pres. L. H. BAKER, Sec’y-Treas.

 

 

 

OUR FIRE INS. POLICIES ARE
CONCURRENT

with any standard stock policies
that you are buying.

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Mich.

WM. N. SENF, Secretary-Treas.

 

 

S|

scrote

 

 

LEA OTOL TT ne reese

 

March 1, 1922

 

MICHIGAN TRADESMAN

 

about the premises warning the occu-
pants of the building against certain
types of carelessness and slovenliness
that so often result in fires. And more
articles along this line should be writ-
ten and published in newspapers, busi-
ness publications, and trade papers,
urging housewives, property owners,
and. all
sorts of people, to join in a Nation-
wide movement to combat the fire
menace which now threatens the Na-
tion. Frank Fenwick.

i

business men, operatives,

Proceedings in St. Joseph Bankruptcy
Court.

St. Joseph, Feb. 29—-In the matter of
Earl A. Marcy, bankrupt at Kalamazoo,
petition was filed for the appointment
of Walter M. Bowen, William M. Borden
and Garret Broekema as appraisers to
appraise the property of the bankrupt
prior to the election and appointment of
a trustee; also to sell the property of the
bankrupt estate prior to the first meeting
of creditors. The matter was considered
and an order made by the referee direct-
ing the immediate appraisement of the
property.

Feb. 21—In the matter of Sam Konigs-
berg, bankrupt, of Kalamazoo, the trus-
tee filed his final report and account,
showing total receipts of $4,331.26 and
disbursements of $288.64 and balance on
hand of $4,090.96. The final meeting of
creditors will be called within fifteen
days for the purpose of declaring a final
dividend and closing the estate.

In the matter of Louie J. Bressin, in-
dividually and Bressin & Schad, a co-
partnership, composed of Louie J. Bres-
sin and Roscoe D. Schad, bankrupt, the
adiourned first meeting of creditors was
held at the referee's office, claims allow-
ed and the meeting adjourned to March
9 in the city of Kalamazoo for the pur-
pose of hearing contest on elaim.

Feb. 22--In_ the matter of Louis P.
Wecekler, bankrupt, of Eau Claire, the
final meeting of creditors was held at the
referee’s office and the trustee’s final
report and account, showing total re-
ceipts of $339.08 and disbursements of
$137.23, balance on hand of $201.85, was
considered, approved and allowed. The
administration expenses ana preferred
tax claims were ordered paid and a final
dividend of 7 per cent. declared on the
unsecured claims. Creditors having
been directed to show cause why a cCer-
tificate should not be made recommend-
ing the discharge of the bankrupt and
no cause having been shown, it was de-
termined that such certificate be made.
The trustee was authorized not to inter-
pose objections to the discharge of the
bankrupt. The meeting then adjourned
without day.

Feb. 23—Based upon the petition of the
National Black _Goods Co., New York
corporation, 5. Roth & Company, New
York City, Goldsmith Proctor Knitting
Mills, Inc., of the same place, and Sel-
man Benjamin Co., of Cleveland, Ohio,
Alfred Speyer, retail dealer in ladies
ready to wear garments of Kalamazoo,
was adjudicated bankrupt and the mat-
ter referred to Referee Banyon, who en-
tered an order appointing William Max-
well, of Kalamazoo, custodian and also
an order directing the bankrupt to pre-
pare and_ file his schedules within one
week. The first meeting of ereditors
will be held at Kalamazoo on March 16.

Feb. 24—In the matter of Vernon R.
McFee, bankrupt, of Kalamazoo, the
trustee filed his first report and account,
showing receipts in the sum of $4,676.94
and no disbursements, with request that
the administration expnses be paid to
date and a first dividend of 10 per cent.
pe declared and ordered paid to unse-

In the matter of Earl A. Marcy, bank-
rupt, at Kalamazoo, the inventory and
report of appraisers was filed showing
merchandise, furniture and fixtures and
accounts receivable of the appraised
value of $7,544.21. An order was entered
by the referee, authorizing William Max-
well, custodian under the receiver, to
sell the assets of the bankrupt estate
at Kalamazoo at the store of the bank-
rupt on March

Feb. 25—In the matter of James G.
Hanover, bankrupt, of Glendora, the
trustee filed his first report and account,
showing total receipts of $620.10 and no
disbursements, with request that a first
dividend of 5 per cent. be declared and
ordered paid. The trustee also filed
report of sale, showing sale of all the
assets, except the exemptions of the
bankrupt, also filler and tractor appraised
at $1,400, with request the sale be con-
firmed. Unless cause to the contrary is
shown, the sale will be confirmed within
five days. :

In the matter of the Co-Operative
Co., of Benton Harbor, the
first meeting of ereditors was
held at ‘the referee’s office and the trus-
tee’s first report and account, showing
$423 on hand, was approved and allowed.
The trustee was authorized to pay
preferred claims to date and expenses
of administration after
ing was adjourned ten days.

Corporations Wound Up.
The following Michigan Corpora-
tions have recently filed notices of

dissolution with the Secretary of
State:
Hope Lumber Co., Bay City.

Chevrolet Motor Company of Bay
City, Bay City.
Automobile

Detroit.
Eastern Realty Co., Detroit.
W. A. Hamilton Co., Kalamazoo.
Ionia Co-Operative Assn., Tonia.
New Era Coal Co., Grand Rapids.
Great Lakes Land & Timber Co.,
Coldwater.
Menominee
Menominee.
Huban & Frazer Sales Co.,
Grand Rapids.
Plaid Sales Co., Detroit.
Grand Rapids Talking Machine Co.,
Grand Rapids.
Lowell Land and Improvement Co.,
Lowell.
_Hamlyn Drug Co.,

Surplus Corporation,

River Brewing Co.

Inc.,

Battle Creek.

Jefferson Aluminum Works, De-
troit.
American Legal News Corp., De-

troit.

Hollister Mining Co., Crystal Falls,
Cleveland, O.

Candler Radiator Co.,

B. and M. Automatic
Grand Rapids.

Detroit.
Machine Co.,

Shifflet, Cumber & Go., Inc. De-
troit.

Stark-Sharkey-Aldrich Co., Mr
Clemens.

Ernest Magnee Co., Detroit.

Sault Insurance Agency, Sault Ste.

Marie.
North Benton Threshing Ass’n.,
Potterville, R. I.

—_—__2+e_

To Improve Business Morality.

A new organization has been formed
by various trade bodies in the New
York district, having for its object
the suppression of “commercial brib-
ery.’ Among the means which the
organization will adopt to help the
cause of business morality is active
support of a bill now before Congress.
This bit of legislation would penalize
the giving of money commissions or
other things of value by salesmen to
their customers for the purpose of in-
fluencing purchases. The object of
this bill is commendable and there is
no doubt that the practice aimed at
‘> an evil and a growing one. The
giving of commissions tends to de-
stroy legitimate competition and to
cancel the reward of merit. Never-
theless, it is extremely doubtful if
legislation ‘will prove effective in
remedying the matter. Several states,
for instance, have had anti-tipping
laws on their statute books for a good
many years, but little or no attempt
has ever been made to enforce them.
The new association will undoubtedly
accomplish much more if it pushes its
activities outside the legislative halls.

—__—_—_22 >

Wanted Guaranty Made Good.

Irate Customer—I bought a car of
you several weeks ago, and you said
that if anything went wrong you'd
supply the broken parts.

Auto Dealer—Yes?

Irate Customer—Well, then, I'd
like to get a nose, a shoulder blade
and a big toe.

 

 

- though

United States of Brazil

Brazil, the largest country in South America, has an area only
slightly less than that of the United States, including Alaska. Within
this vast area is developed and undeveloped wealth of every descrip-
tion. There are within the Republic about 27,000 miles of navigable
rivers and more than 16,000 miles of railway, afford:ng access to the
great areas producing cocoa, rubber, sugar, coffee, and other agri-
cultural products.

It is interesting to note that about 80% of the world’s coffee and
half of the rubber supply comes from Brazil. Southern Brazil is one
of the leading cattle countries of the world, and has many important
packing houses, some of which are owned by American packers. The
forests and mines of Brazil are of great value. The mining industry
is in its infancy, large and very valuable deposits of iron, gold,
manganese, black diamonds and other minerals are undeveloped.

Brazil has a constitution modeled after that of our own country.
Its wealth is in excess of $15,000,000,000 and its external debt only
$565,125,000. The external per capita debt of Brazil is about $18.80,
as compared with approximately $195.00 per capita in the United
States, and approximately $650.00 per capita in Great Britain. It
should be noted that all borrowing by Brazil has been for the develop-
ment or extension of transportation facilities, or for other public
utilities or development of industry. No unproductive indebtedness
has ever been incurred.

We own and highly recommend for investment the following issue
listed on the London Stock Exchange:

UNITED STATES OF BRAZIL
4°, External Bonds

Issued in 1889 Due Oct. 1, 1945

Interest payable April & October 1st.
Denominations £100, £500 and £1000

Principal and semi-annual interest payable in London in sterling or
may be cashed at any of our offices at the current rate of exchange.

PRICE $495 flat per £200
Current Yield 7.10%

The maturity value in United States currency of £200 of this issue with
Sterling at its present quotation, is $880, but with Sterling at normal is $972.
The annual interest on €200 at present amounts to $35.50, but with Sterling
at normal amounts to $38.85.

Additional information furnished on request.
ESTABLISHED 1880
°
Paine, Webber Ss Conrpany

1212 Grand Rapids Savings Bank Bldg.
GRAND RAPIDS, MICHIGAN

BOSTON NEW YORK CHICAGS
82 Denonshire St. 23 Broad St. 209 So. La Salle St.
The statistics contained herein are taken from sources believed reliable,

they are not guaranteed.

 

 

 

 

 

 

 

WM. H. ANDERSON, President
J. CLINTON BISHOP, Cashier

HARRY C. LUNDBERG, Ass’t Cashier

Fourth National Bank
Grand Rapids, Mich.
United States Depositary

 

Savings Deposits

 

Commercial Deposits

 

Per Cent Interest Pald on
Savings Deposits
Compounded Semi-Annually

3%
Per Cent interest Pald on

Certificates of Deposit
Left One Year

 

 

Capital Stock and Surplus

$600,000

LAVANT Z. CAUKIN, Vice President

 

 

 

ALVA T. EDISON, Ass’t Cashier

 

 

 

16

MICHIGAN TRADESMAN

March 1, 1922

 

Bonus Bill Too Hateful To Con-
template.

Grandville, Feb. 28—Fortunate has
it been for President Harding that he
came into the breach of our country’s
necessities at an opportune time, and
more fortunate for the country that
he had the foresight and courage to
do his duty, regardless of the whisper-
ed sophistries of self-seeking dema-

KORS.
The magnificent accomplishments
of the world’s meet of nations at

Washington must needs be ascribed
in large measure to the good offices of
the President. Now that foreign en-
tanglements are out of the way and
our domestic troubles continue to en-
gross all our attention President
Harding again stands up four square
to face the issue, the most vital and
nation-wide issue that has confronted
the country in all history.

The whisper of a veto when the
soldiers bonus bill is mentioned seems
to have startled some people, more
especially those who have taken only
a superficial view of the real issue.

Plainly speaking, a billion dollar
bonus bill voted upon this country
at this time would prove the most
blasting curse in our history. Stag-
gering under the greatest National
debt ever incurred by the American
people to now saddle more billions
on the backs of our taxed burden-
bearers would be nothing short of a
crime, and those who lightly speak of
the bonus as a necessary act of legis-
lation little realize the dangers into
which they would lead the Nation.

It is impossible to conceive of sol-
diers like ours desiring to enter into
any such plan for looting the Nation-
al treasury. Without visible means of
raising the money, with millions of
people out of work, the whole coun-
try turning hither and yon seeking
relief from an intolerable condition,
to deliberately annex an indebtedness
of several billions to our country at
such a critical time would be the
height of legislative folly. Should
our National legislature prove so false
to the best interests of the people as
to enact a bonus bill every eye in the
land will turn beseechingly toward the
President, pleading that he save
America from such despoilment.

We must pay our honest debts,
which is all the Nation can bear at
present without adding unnecessary
burdens such as this proposed at
Washington at this hour. Statesman-
ship of the highest order is needed
and we trust that our dependence on
the man in the White House has not
been misplaced.

There are some ‘hundreds of thou-
sands of American soldiers, lame,
halt and blind, despoiled by the
wickedest war in ‘history. To these
men we pledge all we have to aid and
care for them with all the tender
solicitude of a parent for his children.
They shall not suffer one pang that
money and care can prevent. Home,
love and nursing—the utmost that
man can give—shall be given freely to
our loved, loyal, invalided sons of the
great war. Nor shall this tender care
and gentle repair work cease from
the cradle to the grave. It is their
due and it is our whole desire to see
that all this is accomplished in their
behalf.

In after years, after the Nation has
pulled out of the kinks of its almost
dissolution and has advanced into the
light of a new prosperity, will come
pensiong and liberal allowances for
the old soldiers of the kaiser’s war.

To-day that mangnificent grand
army of nearly four millions of young
American soldiers; sound in limb and
wind, are too splendid a body of men
to seek a petty filch from the pockets
of Uncle Sam when by so doing our
National Uncle will be forced into
bankruptcy.

Under the shining sun none can
compare physically, morally and in-
tellectually with that grand army of
American boys in khaki who stand to-
day as they stood four years ago,
ready to defend their country, ready
to defend with their life blood any

assault upon our honor, either foreign
or domestic.

The paltry dollar was not at stake
then. It cannot be the stake now.
To even so hint is an insult to every
boy who wore the olive drab and
saluted the stars and stripes.

The country needs every possible
aid from her citizens that she may
early resume her normal business
condition. It would be most un-
patriotic to seek for private gain at
the expense of National honor.

There is not, there can not be such
a sentiment prevailing in this land of
ours. Such wolfish ideas should be
nipped in the bud.

It is unbelievable that men who
crossed the ocean and bared their
breasts to war’s dread shock are back
home now making any such demand
at the hands of the country their valor
saved on the field of battle.

Crush the bonus bill. Bury it for-
ever from tthe sight of the American
people. As advocated and fostered it
has become a thing too hateful to
contemplate with any degree of pa-
tience. Thrust it away forever and
give our countrymen opportunity for
work along lines of the rebuilding of
our prostrate industries, a chance to
dig out from the shadow of the great
war debt which confronts us.

I believe our soldiers are men and
neighbors, true as steel to the flag
and the Nation, and that not one
word of condemnation will come from
them when, if need be, our President
courageously faces the issue and
writes a veto across the soldiers bonus
bill. Old Timer.

——_>->—__
How Up-To-Date Merchant Handled
Shrinkage.

Morrice, Feb. 28—I see my sub-
scription to the Tradesman is nearly
run out, so enclose check for renewal.
Well, another year ‘has rolled round
and, taken altogether, it was a pretty
good year and I came through pretty
well, although I had to submit to a
surgical operation. Not by a doctor,
but by myself on certain dry goods
which I had in stock. I had to cut
them in two or rather the prices. The
operation was not dangerous, but it
was very painful. Last year, when the
drop came and every one quit buying
dry goods, I ordered in new goods
and marked them very close and
marked my old goods to correspond
and when a farmer’s wife came in
with a basket of eggs and I told her
the price was 22c, she would say
“Everything the farmer.has is way
down, but what we have to buy does
not come down.” Then I would say,
last year eggs were 42c per dozen
and one dozen eggs bought one yard
of cotton cloth. Now one dozen eggs
at 22c buys two yards of the same
goods; or one dozen eggs bought 1%
pounds of sugar; now a dozen eggs
buys four pounds of sugar. In that
way I sold them what they needed
and hhad a very good year’s business.
To-day conditions are much the same
and hundreds of merchants in the
country towns and villages will ex-
perience the same thing. Beginning
now with the warmer weather many
thousands of farmers will be bring-
ing their eggs to market and exchang-
ing them for shoes, groceries and dry
goods. Beginning with Spring weath-
er the average store in the country
towns will take in on the average 100
dozen of eggs per day for three
months, or 7,800 dozen of eggs—more
than one-half of the entire year’s out-
put—and egg buyers will call once a
week and buy them and pay the cash
for them. So I can see no reason
why, if we country merchants pitch
in and do our best and work as we
should work through the year 1922,
the year may not be made a good
year.

Forty years ago the country mer-
chant had to take tons of dried ap-
ples every fall to apply on accounts
made tthrough the summer and tons
of dairy butter packed in 60 pound
wood tubs. The butter was shipped
to the city market. Sometimes it lay
there a month. Then the merchant
would have it shipped back, worked

up in one pound butter prints and
then sent to some other market, mak-
ing a loss of several hundred dollars,
and the clerks at 7 o’clock in the
morning would go down cellar and
while one of them climbed into an
empty sugar barrel another one
shovel in the dried apples with a
scoop shovel until the barrels were
filled and out back of the store was
a straw stack and a machine for cut-
ting straw and two of the clerks
would alternately turn the straw cut-
ter and feed in the straw, then pack
the eggs with the cut straw packed
around them. I worked from 7 in
the morning until 10 at night, board-
ed myself, and was paid $23 per
month—about 90c per day or 6c an
hour—and saved some of my wages
at that.

I hope this year will be the best
yet and I wish the Tradesman many
pleasant and useful years.

W. E. Travis.
—_>-.—_____
Not In Accord With Our Correspond-
ent.

Sault Ste. Marie, Feb. 27—-As we
happen to be subscribers to your pa-
per and in reading it we notice, in
all cases, where the name of Henry
ford is mentioned, Mr. ford’s name is
always written with a small “f”’. Sure-
ly this must be a typographical error
and a misprint. It not, and printed
willfully, we take exceptions to the
use of the small “f.” In our judgment
Henry ford is the biggest, brainest
and broadest-minded man living to-
day. Anybody in doubt of this should
read the Dearborn Independent and
his books on the Jews and get en-
lightened, Cartier & Rath.

Grand Rapids, Feb. 28—Every man
in this world is entitled to think as he
pleases and express himself accord-
ingly, providing he keeps within the
bounds of decency and does not ex-
ceed legal limitations.

I will fight harder any time to main-
tain the right of independent think-
ing and expression on the part of a
friend or competitor than I will for
myself.

It so happens that I have had no
use for Henry ford since he uttered
such expressions as those during the
war:

“The word MURDERER ought to
be embroidered on the breast of every
soldier and naval sailor.” *

“When this war is over the Ameri-
can flag on my factory will come
down and the flag of internationalism
will take its place.”

These are samples of dozens of un-
patriotic utterances he made during
the war which places the Detroit bil-
lionaire, in my opinion, in the class
of undesirable citizens,

He is a great money making ma-
chine and is probably the richest man
in the world. Because he is ignorant
and vicious, he does not know how
to use his riches to good advantage, as
Carnegie did and Rockefeller does.
He pays his workmen double wages
and then speeds up his machinery so
that those workmen who keep the
pace find themselves worn out inside
of three years. He coerced his agents
into supporting him for United States
Senator on penalty of losing his ac-
count if they refused. He is a monster
of vindictiveness and keeps a large
staff of detectives constantly employ-
ed to annoy and harrass those who
oppose him in his political ambition
to become President of the United
States. To me he is the most pitiable
spectacle in the world, because the
does not know how to be a good fel-
low, a good citizen, a good friend or
a good man. Because of these failings
the only way I have of showing my
contempt for him is ‘to spell his name
with a small “f.” E. A. Stowe.

—_++>___
Rainbow Stones.

South Australia seeks a market for
its white opals—very beautiful gem
stones of a kind peculiar to that part
of the world. The chief commercial
obstacle lies in the superstition that

opals are unlucky and bring misfor-
tune to the owner. This silly notion
does not worry Americans much and
in the United States opals are much
admired and commonly worn. In Eu-
rope, however, it has a_ surprising
grip. Accordingly, the producers are
going to put their white opals on the
market under another name. They
will be called “iridots,” after the
Greek word for rainbow.

—~+-<-___
One index to a man’s character is
the condition of this automobile fen-
ders.

 

‘‘A MOTOR CAR

is only as good
as the house

THAT SELLS IT.”

We consider our Service
organization second to none in
Michigan.

Consider this when you buy your
NEXT CAR.

Pierce-Arrow
Franklin
Oldsmobile

F. W. Kramer Motor Co.

Grand Rapids, - Michigan

 

 

 

 

ho

Cumulative - Participating

Preferred-Investment

OF THE

PALACE THEATRE

CORPORATION
AND OLIVER THEATRE

Send for Attractive Cir-
cular on a Growing-Going
Proposition—now active.

Note—The Editor of the Trades-
man recently visited South Bend
and was so well impressed with
our proposition that he handed us
his subscription.

 

PALACE THEATRE
CORPORATION

Oliver Theatre Bldg.
South Bend Indiana

 

 

 

~~

nee eneascrnaneina moe

&

*

4 nace NAN EET CTE

March 1, 1922

 

 

—.W 1TH
KE LLY CLIENTS

HIRTEEN years ago, one of the great
trans-Atlantic liners carried to Halifax,
from Skibbereen, Ireland, a young man who
had served his merchandising apprentice-

ship in Dublin.

N 1913 this young Irishman, invested his

life’s savings, some eighteen hundred dol-

lars, in a stock of men’s furnishings and
general merchandise in Windsor, Ontario.

IS ability at once became a factor of the
retail life of Windsor, for his first
year’s business was better than $10,000 from
a district that was a little more than a one
mile radius around his store.

RADUALLY about his location, there

grew up the great industrial and auto-
mobile factories that have had such a part
in the development of Windsor, and its
American twin city, Detroit, and with it the
Reycraft store grew.

ODAY, Mr. Reycraft’s store holds
nearly a half a hundred thousand dol-
lar’s worth of men’s and women’s wear and
the ten mile radius around the city gives him
a yearly volume of well above a hundred
thousand dollars.

 

[= many other merchants who were
not content with anything but the best
and most progressive merchandising meth-
ods, Mr. Joseph Reycraft employed Kelly
Service to clean his store of surplus goods
and open up new trade districts, with the
result that more than nine thousand dollars
worth of his merchandise was sold in a
seven day sale.

FIUNDREDS and hundreds of new cus-
tomers were created and new territories
added—as well as new merchandising meth-
ods that will aid him in keeping his stock
clean,

M*: Reycraft has added his name to
our list of endorsers.

O merchant ever obligated himself by

asking for an explanation of our plans
and in writing, give the size and character
of your stock,

 

 

 

 

 

 

18

CO-OPERATION ON THE WANE
John A. Green’s Conclusions After
Visiting England.

It has often been said that the gro-
cer, in order to succeed, must be a
super individual. He must have the
wisdom of Solomon, the meekness of
Moses and the patience of Job, as
well as a thorough knowledge of his
business. Not only that, but the in-
dispensible condition of success in
the future will be the efficient trader
in an efficient organization.

Some of the most prominent men
our. country has ever produced have
said they owed their success to the
fact that they learned how to find
out and use what the other fellow
knew.

3usiness men generally begin to
realize that there is nothing gained
by standing aloof from their business
associates. They find that by getting
together frequently they acquire an
intimate acquaintance which leads to
an exchange of experience that is
beneficial to all alike. They also find
that there is no sacrifice of individual-
ity and no real loss of real co-opera-
tion, but, on the contrary, a great
gain, and there is no doubt in my
mind that the consumer reaps the
greatest benefit, because of the better
ideas advanced and adopted and put
into practical operation.

If we will only get together with
an honesty and unselfishness of pur-
pose about which there would be no
question, we would soon strengthen
and improve our business condition.

George G. Ingalls, Professor of
Agricultural Economics, Wisconsin
University, made the following state-
ments.

“The retailer with no ideals, no

standards, unintelligent and untrain- —

ed, cannot render efficient service, and
unless he can render such service, he
cannot increase his volume of busi-
ness.

“What the retail business needs is
men of imagination and force—men
with plenty of brain power and the
courage to get ahead.”

After reading this admirable sum-
mary I was more impressed than ever
with the necessity of a good live wide
awake association. I think it is un-
derstood by all that our association
is organized for educational purposes,
to combine the intelligence and in-
fluence of its members, so that we
can conduct our business in such a
manner as to give to the consumer
the best possible service at the low-
est possible cost and at the same
time produce satisfactory results for
ourselves.

I have long since come to the con-
clusion that only as the great body
of business men, especially those in
the same line of business, succeed,
just in that proportion will I succeed.
The more any of us give of our ex-
perience the more will we get in re-
turn. From the standpoint of self-
ishness alone none of us can afford
to keep out of the association,

A short time ago I heard this sim-
ple statement, and I think it can be
applied here, “Any flock of. birds
which will not fly together will all
die. Any flock of sheep which will

“than ever before known.

 

MICHIGAN TRADESMAN

not go together will all died.” There
is more truth than poetry in that. bit
of philosophy.

I think one of the greatest strides
in modern business which make for
great good is the fact that business
competitors can come together, lay
all the cards on the table, and by the
exchange of business experience get
a broader vision and be better able to
cope with conditions as they present
themselves.

What happens to retailers in the
future is largely a matter of their
own choosing. It is not a time for
men to sit and wring their hands and
ask for advice about what they shall
do. One may correct a mistake, but
one cannot atone for time or oppor-
tunity lost through inaction.

No use believing that one has a
monopoly of the trade in a commun-
ity.. The fact is that not one of us
has any patent on the trade. It is
a free fight, an open field and the
best man wins. When once we realize
this and act accordingly, results and
achievement will be commensurate
with our effort.

The following bit of homely philos-
ophy, spoken by Josh Billings, might
fit in here: “If you want to know
how far a frog can jump, measure
his jump.” What we want just at
this time is a big and broad sort of
optimism anticipating good business
in the near future and preparing for
it.

One of the most striking features
which took my attention, especially
in England, was the time and atten-
tion given to window display. It is
just as much expected that a new
window display be presented on Sat-
urday morning as that any other
preparation be made for Saturday’s
trading. No more effectual means of
advertising ever presented itself to
the retail grocer than that of window
display, and yet, in comparatively all
cases, it is the most neglected. We
complain about the chain store. Take
a look at their store arrangement and
the trim of their windows. England
and France are honeycombed with
chain stores—Lipton’s, International,
Docks and Navies, Maypole, Union
Economique and many others. Listen
to what the National Secretary of
England says of this matter: “In
spite of amalgamations
which have taken place, there are
more single shop grocers throughout
the length and breadth of the land
The pros-
pect for those, despite the difficult
times, is generally admitted to be
relies more

business

good. The consumer
than ever on the personal judgment
and skill of the grocer, while the com-
munity is realizing very readily that
the individual grocer fills a most im-
portant place in our National econ-
omy.

They pay a great deal of attention
to their buying and more to their
selling. They do not spend their
time selling unknown goods. They
stay with the well known advertised
brands. While the profit may not be
so large as some unknown brands,
yet the turnover is greater and the
final result for the retailer is all he
desired and the customer is satisfied.

One other thing which impressed
me very much was the attention they
pay to collections. It is well known
that the foreign merchant is very
methodical in his business, and in
the matter of collections he excells.

There is no stereotyped plan that
will fit all cases, but there is a plan
that will fit each individual case. It
thought out and put into
practice by the merchant himself. Be-
cause business conditions are strained
at the present time, many of our mer-
chants are prone to try out old and
obsolete methods to stimulate trade.
Let me quote again from an address
“Unfor-

tunately, it seems as if a great many

must be

at the English convention:

are endeavoring to overcome their
difficulties by resorting to
some of the old and

present
unreasonable
methods which were generally con-
Such
persons appear to resemble a Chinese

demned in the pre-war period.

emperor who was said to have learn-
ed nothing and to have forgotten
nothing. The adoption of such old-
fashioned methods of cut-throat com-
petition as are manifest to-day show
that those who employ them = are
neither rich in resources nor gifted
with foresight for the future. With
all these whirling changes there still
remains some factors of success which
are permanent and practical, personal
integrity, a keen sense of what is
honorable, a sound trained judgment,
unvarying courtesy, and a recolliec-
tion of the statement in the old book,
Seeest thou a man diligent in busi-
shall stand before kings,’
along with a human consideration for
those with whom we work, are to be
found permanent roads to_ success.
Their application to present day dif-
ficulties is found by those who apply
them to go far in solving all our
troubles.”

The person who said, “There is no
sentiment in business,” was never in
the grocery business. The grocery
business reeks in sentiment, but sen-
timent is agreeable to business—if it
is consumer sentiment. The retail
grocers are aware of a problem long
on hand. However, they are not
aware that their sentiment and re-
gards for ethics have made place for
competition, which is probably more
harrassing to the retail grocers than
favored by the public. The same sen-
timental regard has dwarfed the re-
tail grocer and limited his service
to an extent which has made compe-
consumer.

ness he

tition acceptable to the
Self segregated, we are small and
given to inefficiency; as a trade or-
ganization, we are larger than any
adversary we might have and have
which need
profitable.

strategical advantages
only to be used to be
Therefor, our trade units must have
company formation, for such is the
alignment against us that those of us
vho are unprogressive must expect
the fate of excess baggage.

During my recent trip abroad I
took a look into the co-operative
stores situation. We are so often
reminded of these institutions and
warned if we do not do thus or so
we shall have co-operatives here.
Well, we will let that go as far as it
will. I find co-ops, as they are gen-

March 1, 1922

erally called, are in the same position
as all other business enterprises.
When the tide turned, they struck
the toboggan and the losses sustained
were very great. The people who de-
pend on the co-ops are in no such
position as our people are. It is a
calamity to them greater than we can
The individual retailers
were much concerned about their
growth. In great contrast to. the

comprehend.

absve situation the General Secretary
for the Federation of Retail Grocers
for the United Kingdom made this
statement at the convention whick
I attended: “In spite of the great
amalgamation of distributing forces
and the reported increase in the mem-
bership of the co-op societies, the
members of the Federation were in
better shape and were all doing a
better and more prosperous business
than ever before.”

This brings me back to my previous
statement, “That the future of the
retail grocer is a matter of his own
choosing.”

Let us ask ourselves a few pertinent
questions: Have we benefited by our
past experience or are we conducting
our business in the way of our fore-
fathers? Have we changed our meth:
ods to those of modern ideas? Are
we turning our stock over three times
or ten times a year? Are we taking
advantage of every discount offered
or are we paying 2 per cent. for the
use of the money for twenty days?
If we are, it is a very expensive priv-’
ilege and one which we cannot afford
to continue. If we are giving credit,
are we keeping our credit accounts
up to a close period or are we going
along in the old obsolete method of
letting accounts run indefinitely?
Have we reduced our stock to a
working basis or are we loaded up
with goods which are not paying rent
for the space they occupy? It would
be well to consider these things now
when we are just beginning another
year. We have plenty of time at this
season of the year to give these ques-
tions serious thought and to adjust
our affairs to meet the requirements
of the times. If we do, we need have
no fear of our position.

I very often hear men talk about
the menace of the cash store. Then,
again others ask me my opinion as
to their position as an economic fac-
tor in the world of commerce. They
are a factor to be reckoned with. I
do not believe, as some writers seem
to, that the cash store will eventually
take the place of the service store-
| brand any such statement as that
not founded on facts. The American
public demand service and, if you stop
to consider, you will agree with me
that you find a town with every one
carrying its own bundles you will
find an absolutely dead town.

There will always be demand for
service, economically rendered. How-
ever, we must have a clear conception
of what service is. One of the things
I learned from our neighbors across
the sea was that they did not have
wagons going about with one or two
articles in a basket. That would have
been considered wasteful and it is an
extravagance which will not stand
modern competition here in America,

 

&

i
‘

 

 

4—

i
+

    

 

ax RTT

we

March 1, 1922 MICHIGAN TRADESMAN 1

SOKA

prey ece eee

What about the
GASOLINE

you use?

VERY motorist knows that all gasoline is not alike: You have reason-

able assurance that the quality of most gasoline sold under a well
known trade name will remain constant, but trouble creeps in where you
form the habit of just buying “gas.”

It is not the idea of this company to claim that when you notice a dif-
ference in the quality of your favorite gasoline, that the manufacturer has
deliberately tampered with his product. What we do mean to say is that
gasoline varies according to the methods used in its manufacture, and the
raw material from which it is made.

This company on account of its immense resources can truthfully say
the Red Crown Gasoline never varies, except as seasonable changes call for
variation.

It is also well to consider that the gasoline to which you have your car-
buretor adjusted may not even be on sale in the next town or state, that too
is a source of annoyance.

So we say, what about your gasoline? Is it always the same, and can
you buy it everywhere?

Red Crown Gasoline can be bought everywhere. Once your car-
buretor is adjusted to Red Crown there need never be any necessity for
changing, because Red Crown can be bought every few blocks in the city
and every few miles in the country, wherever you go, and its quality never
changes.

It is a universal fuel.

STANDARD OIL COMPANY

(INDIANA)

CHICAGO U.S. A.

mM

7 HAA HHREVAENHUHEAASERAERGEGEEEUGEEO ETERS

   

 

20

Routes must be arranged, the hour
for service must be maintained, credit
must be maintained to a close period
and every item of expense kept down
to a minimum.

The cash store depends almost en-
tirely on its advertised cash price. I
am of the opinion that if they dis-
advertising for a month

have no business. An-
very

continued
they would
other thing has impresed me
much. After considering this ques-
tion from every angle I have come
to the conclusion that the cash store
does not advertise the price to draw
the customers so much as it does to
knock the wind out of the service
store proprietor. And from what I
occasionally see it does the job.
What a wonderful opportunity the
service store keeper has over his cash
He has a personal
They often

store competitor.
interest in every family.
come to him for family advise. They
depend on him to see them through
at all times. The housekeeper does
not have to dress for the street in
order to have her every want sup-
plied. The grocer suggests her menu
every day and sees that it is there
she wants it. The husband
works on salary. You carry his ac-
count while he is working for his
salary and the money he would have
to hold for cash purposes is drawing
interest jn some bank or is helping to
pay for his home. These and many
other things is valuable service that
is not usually recognized by those
writers on economical topics because
they lack practical experience.
What the retailers of this country
need and must have is constructive
work—planning ahead; as they some-
times say, “Building castles in the
air.’ The imagination is the architect
of the mind, where all the planning
is done. We must have faith, energy
and courage, honor and enthusiasm,
to bring into physical existence these
things which we have planned. In
addition to this they must have an
organization built up of reliable men
—men who will stand hitched, so to
speak; men who will be true to each
other after they have separated. All
these with reliability as a composite
part of the business reputation will
make positive success in spite of any
obstacles which may present them-
selves. We understand that service
is the basic excuse for business ex-
istence and that service is more im-
portant than the selfish interest of the
individual, and that profit is the result
and compensation for service. There
was a time when the merchant
thought only of profit for himself.
He now realizes that only as he func-
tions properly in the first can the lat-
ter be possible. And as we get this
new vision we begin to realize the
foolishness of the old antagonistic
competition and the need of coming
together in friendly organization. For
over a quarter of a century the co-
operative spirit has been growing.
Our views have been broadened and
there extends across our continent a
great brotherhood, a feeling of unity
and an “All for each and each for all,”
sentiment which bodes well for the
future of the organization and, con-
sequently, the welfare of the retailer.

when

MICHIGAN TRADESMAN

In times like the present there is
always on hand the ready tongued
artist, with some valuable suggestions,
for so much per, telling how he can
draw trade to your store. I found
the same thing on the other side.
Many of the grocers had been be-
guiled into trying out old and obso-
lete methods in order to stimulate
trade. The National Secretary paid
attention to this condition in the fol-
lowing: ‘Unfortunately, it seems as
if a great many are endeavoring to
overcome their present difficulties by
resorting to some of the old and un-
reasonable methods which were gen-
erally condemned in the pre-war per-
iod. Such persons appear to resem-
ble a Chinese emperor who was said
to have learned nothing and to have
The adoption of
such methods of cut-
throat competition as is manifest to-
day shows that those who employ
them are neither rich in resources
nor gifted with foresight for the fu-
With all these whirling changes
some factors of
success which are permanent and
practical. Personal integrity, a keen
sense of what is honorable, a sound
trained judgment, unvarying courtesy
and recollection of the statement in
the old book, “Seest thou a man dili-
gent in business, he shall stand be-

forgotten nothing.
old-fashioned

ture.
there still remain

fore kings.” Along with a human
consideration for those with whom
we work are to found permanent

roads to success. Their application
to present day difficulties is found by
those who apply them to go far in
solving all our troubles. I found in
my travels over there they have
everything to contend with we have.
They have been accused of profiteer-
ing, they have falling prices and a
buyers’ strike. They have low pro-
duction, shut downs and unemploy-
ment. They have had big inventories
and big losses and shrinking values.
The tax collector is clamorous and
persistant and the end is not yet.
They are neither discouraged nor dis-
heartened. Then if that is so why
should we be discouraged? They be-
lieve in their Government, in their
country, and I am pleased to say in
their God. much more so
should we have the same abiding
faith in our Government, our coun-
try, and our God. We know that we
will work out of our difficulties and
come again to prosperity. Their ex-
perience has taught them that it will
take time, effort, patience and intel-
ligence, and I trust that we have
learned the same lesson. The busi-
ness situation as it has developed, and
is still developing, is a product of the
disturbing influences born of the war.
We began the descent over a year
ago. Only now are we reaching the
near bottom. I am not far seeing
enough to say just when the upward
swing will begin. All that any one
can say at present is that liquidation
is proceeding slowly. This condition
will continue until we measure com-
ing conditions with some degree of
precision and certanty, However,
there is a feeling abroad that we are
coming to a new era of sound and
enduring prosperity and of social or-
der and happiness.

How

March 1, 1922

 

Teller Hospital

296 South Gratiot Ave.
MOUNT CLEMENS, MICH.

 

For the Treatment of
Chronic Diseases

 

Rheumatism, Neuralgia, Neuritis, Bright’s Disease
and Diabetes

 

Oroficial Surgery, Including Rectal

 

PROSTATIC TROUBLE CURED WITHOUT THE KNIFE

 

High Blood Pressure and Other Reflex Troubles
Cured by the Teller Method

 

 

 

TORNADO

BETTER INSURANCE
AT
LESS COST

During the year 1920 the companies operating through

The Mill Mutuals Agency

onid more than $4,000,000 in dividends to their policy
holders and $6,300.000 in losses.

FIRE

How do they do it?
By INSPECTION and SELECTION

 

Cash Assets Over $20,000,000.00

 

We Combine
STRENGTH and ECONOMY

 

THE MILL MUTUALS
AGENCY

120 W. Ottawa St. Lansing, Michigan

 

 

 

 

March 1, 1922

In order that we, the business men
of this great Nation, may play our
part in the building up of a new and
prosperous National business we
must develop to the utmost those re-
sources of ours which make for the
National welfare of all our people,
for it only through the widest diffu-
sion of a healthy prosperity at home,
with all its beneficent results, that
we, can hope to exert any effective in-
fluence in the world at large. IT am
pleased to say that the retailer has
done much toward this new develop-
ment.

What we need and what we must
have is constructive imagination and
planning ahead, or as they sometimes
say, building castles in the au. The
imagination is the architect of the
all the planning and
Then we have faith

mind, where
figuring is done.

and energy and courage, honor and

enthusiasm, to bring into physical
existence these things which we have
planned.

The greatest ability in the world,
in my opinion, is reliability. What
we want, gentlemen, at the present
time is an organization built up of
reliable men, men who will stand
hitched, so to speak; men who will
be true to each other after they have
separated. That is what you want.
That is what the other fellow wants.

I have never seen a body of suc-
cessful men who were not men of
faith and courage. The reason that
so many of us fail is that we doubt.
Doubt and fear have killed more
business enterprises than anything I
know of. We have known men who
plan, but never put their plans into
operation. The successful man is he
who has decision, activity, persever-
ance and punctuality. These are the
qualities to be desired. The man
who has these is not worrying about
what the other fellow is doing.

The problems of to-day are no
different to those of any other time.
Having met all before we will do so
now with new courage and confidence.
Our only hope is hope. Adversity
affords the brainy man his greatest
opportunity. The country is sound.
Its institutions are sound, and most
of us are ready for the days of bet-
ter business which are just before us;
1921 has not been such a bad year.
Many developments have occurred
which are certain to redound to the
retailer's advantage and make hin a
stronger factor in the Nation’s indus-
trial life than he otherwise could have
been.

I do not think that there is any-
thing in the business situation that
will warrant any one getting discour-
aged. The greatest tonic in the world
is hope, and we all need to take a
good draft of that tonic just now.

We must assume a spirit of inde-
pendence and self-reliance and put

into use that indomnitable energy
which is the boast of every true
American.

According to the London bureau
of several metropolitan newspapers
the co-operative movement in Eng-
land is in a bad way. For years the
promoters of co-operative movements
in the country have waxed most elo-
quent over those model co-op outfits

MICHIGAN TRADESMAN

in dear old
country’s

England. While the
industrial crises has been
responsible for a heavy increase in
the membership in the societies oper-
ating throughout the United King-
dom, as soon as the turn downwards
came the English co-ops had to hit
the toboggan, just the same as their
American cousins in the co-operative
movement, notably, the Co-operative
Society of America. Fear of compe-
tion entertained by private retail en-
terprise when the co-operative stores
were flourishing on a rising market,
and pushing their profit sharing pro-
paganda for all they were worth have

now been largely dissipated. The
operating expenses of most of the
1,500 sociaties in England, Ireland

and Wales, representing a member-
ship of 4,500,000, have given the co-
operative movement a severe shock.
The membership increased year be-
fore last 375,000 the largest in the
history of the movement. Now the
dividend possibilities have gone glim-
mering.

The explanation officially offered by
the Co-operative Wholesale Society,
Ltd., one of the wholesale branches,
that its net loss of 3,500,000 pounds
for the six months ending last June
25 was due to the collapse of com-
modity values told but half the story.
Subsequent enquiry here has shown
the main reason for the heavy loss
was to be traced to the bargain hunt-
ing of the consumer and the patron-
izing of stores other than the co-oper-
ative stores.

> oo
A $750 Traveling Window Display.
Edgar Salinger, Inc., New York,
maker of hand-blocked table cloths
found a way of getting its display
into department store windows, but
in addition actually induced the dis-
play men to forward it from ‘one
store to another. There is only one
copy of this window outfit. It cost
close to $750 to get up. This in-
cluded the cost of two specially con-
structed cases for shipping purposes.
The life of the display is estimated at
thirty-five showings. Each store is
allowed to keep it for one week. The
company’s salesmen use it as a selling
point and individual letters to display
men are also employed to introduce
it. The illustrations, showing the
manufacturing process, are hand
painted. The background, with its
heavy draping, the stands, and other
odds and ends are all of the highest
quality. It can be made to fit any
size window. But perhaps the com-
pelling reason is that the company
has been willing to sacrifice featur-
ing its name. To the passing observ-
er the display shows not the slightest
sign of originating in the advertising
offices of a manufacturer. All express
charges are prepaid. After the dis-
play has been in a store a week, the
display man receives a letter request-
ing that he forward it to the next
point of destination. This request has
always been complied with, and al-
though the department store is asked
to bill the company for expressage,
this is seldom done. The Salinger
Company has also found these dis-
play men willing to make such re-
pairs as may be necessary on their
own initiative.

21

 

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22
BAY CITY CONVENTION.

Concluding Portion of the Regular
Proceedings.

Bay City, Feb. 21—Mayor Dean’s
official address of welcome to the Re-
tail Grocers and General Merchants
Association was as follows:

It is indeed a privilege and pleasure
to extend the greetings of Bay City
and a hearty welcome to this town to
such a splendid gathering. Since |
have been mayor I do not believe |
have enjoyed a similar opportunity to
the extent that 1 do this.

I appreciate the importance of this
gathering and I want to be sure to
stand in with you all, for if my gro-
cer and butcher decide to shut off mv
credit I might be forced to go to a
neighboring city or town to obtain the
necessities of life.

I hope you will have a good con-
vention and that you will profit by
the discussions at this session. |
hope you will enjoy Bav City for we
try to make it the best city in Michi-
gan. As to how well we succeed in
these aims you are the best judge.
The city is yours and among the keys
I am giving you is one for the jail,
so if you get locked up it will be be-
cause you want to be, as you have the
means of getting in and out. Look
us over and meet our people; have a
good time and come again. Let me
again assure you that you are heartily
welcome.

Charles H. Schmidt, President of
the Bay City Retail Grocers and Meat
Dealers Association, handed out the
following address of welcome:

It is with a feeling of pride and
pleasure that I, as President of the
local association of grocers and meat
dealers, extend to you greetings and
a hearty welcome. We of Bay City
aim to make our city as interesting
and attractive as possible. Here we
try to get along in neighborly fashion
and here we aim at co-operation and
good will. Here we try to be hos-
pitable, for hospitality is one of the
traits of a happy home and if we
would be a city of happy homes we
must extend the home traits over the
entire community. As to our success
in this regard we will let you be the
judge.

We are proud of Bay City as a
town ‘that is clean, physically and
morally, although some well meaning
but ambitious politicians may under-
take to promulgate the contrary idea.
We want you to see our streets and
our parks and let your imagination
picture to you what they are in the
summer. Look over our buildings
and our manufacturing plants, if you
will, and let us otherwise impress you
as we may.

I confidently look forward to the
deliberations of this convention as the
most worth while of any we have yet
held. We are going to get together
and stand together. We are going to
learn much here, through papers and
discussions, that we can think over
and take home with us. We are all
going to learn something for our
good. Weare going to profit in many
ways by this meeting. We are going
to make many new friends and renew
old acquaintances. I know that har-
mony and the idea of the general good
will prevail throughout this work.
Again I bid you a hearty welcome.

J. H. Primeau, Secretary of the Bay
City Retail Grocers and Meat Dealers
Association, presented the following
report from Bay City:

The Bay City Association beg leave
to report their activities during the
year 1921

We have been very busy in cutting
down the prices on our stocks in trade
and our overhead expenses; also go-
ing after new members and keeping
the old membership busy.

Boys, here’s to you. We hope that
the pleasure and profit of this conven-
tion, will be an ever green spot in
your memories.

Our 1921 slogan was the very
minute you sign our roll book, this
magnificent business organization, lo-
cal. State and National begins work-

MICHIGAN TRADESMAN

ing for you. Charles H. Schmidt, our
loyal local President, has been on the
job at all times and I have not been
late or missed a meeting this whole
year.

Our Treasurer, E. W. Funnell, sug-
gested that we hold our annual picnic
at our Northeastern Michigan fair
grounds for two days. We supported
him and got to going. We raised an
entertainment fund of $2,000. It was
a big job, but we did it and made a
grand success, coming out over the
top, as usual.

The next thing we ventured was to
give a grand ball at the armory, which
was very well attended and added
$175 to our treasury, which was not
so bad, with lots of publicity and co-
operation among our merchants.

Another very elaborate and pleas-
ant mecting took place that we can
not forget. The master bakers of
our city were very kind to us, extend-
ing their co-operation, in giving to
all the grocers and meat dealers of
our city a dancing party and buffet
lunch which was held in the armory
and was well attended and enjoyed by
all present.

3ay City invited you to come to
Bay City for your convention and I
hope you will agree with me that it
was a good thing for you to do. To
prove it to you, I will state there was
a colored girl who went to Lansing
and married and located there. She
insisted on her old father coming up
to visit her. He was afraid to go.
He had never been there, but finally
his friends got after h‘'m and raised
the money. They started l..m off with
his long linen duster and his brass
spectacles. He landed at Lansing
and, true to his old colored instincts,
he went to a revival meeting. He sat
back and didn’t exhibit the same in-
terest in the meeting which he usually
did at home. ‘The preacher finally
came down to him and said, “Why
don’t you come down and join the
church? Don’t you want to go to a
better place?” He said, “No, sir, 1
am going to a better place. | came
from Bay City, and I am going there
again.”

Ladies and gentlemen. you are all
here and we want you to come back
again.

I would like to ask you all some
questions:

Have you done to-day what you
know you should?

Have you done the things that you
said you would?

Have you tried to smile, though
the road was rough?

Just to show you are made of the
royal stuff,

It isn’t the wealth in coin you gain

That brings the pleasure in times
of rain

It is whether or not you’ve tried to

oO

The things you pledged and it is
up to you.

Have you helped the fellow who
is down and out?

For happy is he at the end of the
day

Who helped a comrade along the
way.

D. L. Davis, of Ypsilanti, presented
his report as delegate to the National
convention, as follows:

The twenty-fourth annual conven-
tion for our National Association of
Retail Grocers, held at Kansas City
last June, was by far the best conven-
tion ever held. Best from every stand-
point, attendance, discussions, ad-
dresses delivered, entertainments, and
general progress shown.

There were more debates participat-
ed in by the delegates on the floor at
this convention than at any hereto-
fore and it proved most beneficial.

The secretary’s report showed five
additional states affiliated during the
year.

The convention was under way
promptly at 1 o’clock on Monday
and, after the opening speeches were
out of the way, they got right down
to business.

The first day was given to reports
and their disposal in various ways.

The second day we had some very
fine and instructive addresses, includ-
ing ones from our own Fred Mason
and John A. Green. The following
officers were elected:
President—Francis E. Kamper, At-

lanta, Ga.

Vice-President— P. A. DePuyt,
Rochester, N. Y.

Treasurer — John Speas, Kansas

City, Mo.

Cleveland was selected as the next
place of meeting.

C. Balsiger, Kansas City, was
appointed by the board as secretary.

The Resolution Committee, one of
whom was our own Mr. Bell, of
Kalamazoo, brought a fine report,
most of which was accepted; a few
items only of which I will mention,
as follows:

Notifying the manufacturers trade
that chain stores who are retailers be
accorded the same buying privileges
as independent retailers and no more.

Asking Congress to pass a manda-
tory law to force all aliens to declare
their intentions of becoming citizens
before permitted to enter into busi-
ness in the United States.

Sranding as untrue and unjust the
villifying statement emanating from
politicians and public officials that re-
tailers are not reducing prices in keep-
ing with the market.

Endorsing Sunday closing and ask-
ing the consuming public to refrain
from making unnecessary purchases
on that day.

Condemning the National Biscuit
Company and Loose-Wiles Company
for allowing maximum discounts to
chain store systems when delivered
to their various stores, and refusing
independent retail grocers the same
discounts on quantities billed through
a single source.

The entertainment features were
exceptionally good, and the delegates
all reported a fine time.

I should mention the interesting
fact that the Mayor of the city, in
his address of welcome, lead the dele-
gates to believe that he thought the
retail grocers were to blame for the
high cost of food products and that
they should do something at this con-
vention whereby the cost of living
would be reduced.

M. C. Goossen presented the report
from Lansing, as follows:

In the anticipated absence of Frank
C. Larabee our Secretary and Treas-
urer, also of the expected absence of
our President, Mr. Geo. Dashner, on
the first day of this convention, it be-
came my duty to make the following
report as Vice-President and former
Secretary and Treasurer of the Lan-
sing Retail Grocers and Meat Deal-
ers’ Association.

We are therefore pleased to say
that we have had twenty-three regu-
lar and executive meetings of the
board and organization, which include
banquets, picnic and dinner dance.

Jan. 20, 1921, it was reported that
there was a possibility, if we wished
to avail ourselves of the opportunity,
to dispose or transfer our credit sys-
tem to the Lansing Credit Exchange
for a valuable and good considera-
tion, which was for a long time con-
sidered, and finally considered wise.
Transfer was made during the month
of April, 1921. -Also at this meeting
came the news of the prospective
launching of a second newspaper, but
to be first-class in character of news.
high class advertising, high class edi-
torial staff, setting forth character,
principle and loyalty to Lansing first,
last and all the time. This paper, the
Lansing Capital News, has and does
live up to its promise and sixty-eight
merchants, grocers and meat dealers

- became immediate stockholders, which

now total 135, including many citizens
who have the city of Lansing at heart.

February 8 an old pioneer associa-
tion meeting was held at C. H. Bai-
ley’s grocery, and Bailey was equal
to the occasion by serving a dandy
lunch to the boys.

Feb. 9 a joint banquet was given by

March 1, 1922

our Association and jobbers, enter-
taining and listening to L. W. Roth,
of Chicago, upon the Roth system of
merchandising. Addresses were also
given by Mr. Fred Raubaut, of the
National; H. U. Bigger, of the Wor-
den, E. A. Boucher, of Elliott grocer
companies, while our ex-wholesale
grocer, M. R. Carrier, was our toast-
master and intermingling with music,
singing and dancing by a little girl,
together being entertained by Mark
Cuttler, the Harry Lauder of Michi-
gan. A fine time was enjoyed. ,

April 12 we held our meeting at the
Kirk Van Winkel grocery and an
agreeable meeting was held.

May 5 a dinner dance was given for
the benefit of the starving Chinese
fund and $25 was turned over to the
Chinese relief fund.

June 14 steps were taken for Co-
operative buying and_ twenty-five
boxes of soap and crisco were sub-
scribed and bought and delivered to
members, so that the member who
received two packages had the bene-
fit of the twenty-five box price. Furth-
er plans will be worked out the com-
ing season and adjournment taken
for the summer months, July and
August.

Aug. 11 word was received of the
death of Mr. Seayer, our State Sec-
ond Vice-President. A letter was for-
warded to the sorrowing widow.

We also mourn the death of an
old-time member, Newton’ Blake;
also very recently of Peter Robuck.

Oct. 11. Invitation was extended
to us by the Gaus Baking Co. to hold
our meeting at their bakery, where
Mrs. Gaus prepared for the occasion
and a grand banquet were served our
members.

Nov. 22 Prof. T. J. Horner, from
the M. A. C., came to address us, but
not being sufficiently published, there
were but few present. However, a
pleasant table talk was had on eco-
nomic subjects, of which you will
have .ue pleasure of listening, for we
see Professor Horner is on the pro-
gramme of this convention.

Our annual meeting was held Dec.
13. A banquet was served to the
members and speakers, among whom
were A. T. Van Der Voort, a member
from the Merchants Bureau on the
question of the city market and Prof.
Horner on economics, after which the
election of officers took place. George
Dashner was made President, M. C.
Goossen, Vice-President, and Frank
C. Larabee, Secretary and Treasurer.

Our Association has taken on mem-
bers the past year and has lost mem-
bers the past year. Some because
they could not afford the small mem-
breship fee. Others have sold out.
As stated before, there have been
many changes since the war. One
grocery has changed hands’ seven
times; another six times; another old
stand is now owned by the sixth. A
Detroit seed house told me last week
there were twenty-five changes since
last July, for he had that many boxes
of seeds to place elsewhere, and still
the re-adjustment is going on until
the survival of the fittest of those
who fall by the wayside, and take new
courage and become the master of
the situation.

However we have held our number
of live wires and have come to re-
establish our good will, and bring the
kindest invitation of our Mayor and
the earnest request of the Chamber
of Commerce, the co-operation for a
good time by our citizens and the
best welcome to our city by the Lan-
sing Retail Grocers and Meat Dealers’
Association. And hereby hand you
our check for $75 for our interest in
the General Merchants, Retail Grocers
and Meat Dealers’ of Michigan, which
pays our dues for 1922 in advance,

-———o-o 2 ___-

That plan your competitor is using
to get business away from you is
probably one he found in the trade
paper he reads and that you merely

“take,”

“a

we

 

a

March 1, 1922

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

ii

iM

 

}ATAAAUAUAAUL

ee aT

ll

 

ALUCUGMUATA

 

 

 

 

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24

MICHIGAN TRADESMAN

March 1, 1922

 

 

 

 

sy
oy

S77

we ZL ae o
Co- 7 ae,

—

—
=

WORLD

 

 

 

 

Why Parents Can Not Afford To Be
Inconsistent.
Written for the Tradesman.

“I am going to be obeyed when I
speak. It isn’t up to my child to
have any judgment at all about what
I tell her to do. She must do what
I say because, I say it. By and by,
when she gets old enough to under-
stand about things, then she can have
opinions of her own; until then I shall
insist upon obedience—yes, for its own
sake.”

This was the emphatic declaration
of -a woman coming away from a
meeting of the Parents’ League. I
didn’t know who she was, but she evi-
dently had not sypathized at all with
the views of the veteran teacher who
had addressed the meeting.

“What nonsense he talked—that if a
parent or teacher was fully convinced
in her own mind that what she asked
was right and reasonable, the child
would know it, and she would get
obedience!”

“That’s what he
woman, to whom she was talking, as-
sented: “his idea was that the feeling
of justice and surety within the pa-
rent or teacher would convey the con-
fidence to the child and obedience
would follow. Does your daughter
always obey your”

“She does,-or she gets punished. I
will be obeyed.”

And so they passed out of my hear-
ing. I was sorry for that woman and
still sorrier for her little daughter.

I know that many parents hold that
same opinion; but the opinions of all
the great educators of whom I know
and my own experience support what
the lecturer said.

Wilfulness on the part of parents,
insistence upon having their own way,
is no better than wilfulness in a child.
In fact, it is worse, because it sets the
example. The reasons for having obe-
dience is first to prevent the child
from doing something that will injure
him or the group of which he is a
member, and, second, to train him in
self-control, in inhibiting or directing
those impulses of all kinds which lead
to habits; to teach him how to act
habitually and of his own accord ac-
cording to law.

So, if we are inconsistent, some-
times demanding obedience and other
tyrmes not, asking a reasonable thing
to-day and an unreasonable thing to-
morrow, because we have not taken
time to look at both sides—the child’s
side, in particular—and weigh the
matter carefully before we make the
demand, there you are with an un-
convinced child, who will argue and
argue, and get into no settled habits
of action.

Authority that counts, that operates
automatically, is the authority that

said,’ the other

comes from inside of a person. When
you make a child see that a certain
thing is right, then the idea becomes
his own, and you do not have to stay
around and watch it. I often feel
sorry for children whose parents de-
mand their personal
whims, having and using the power
to inflict pain arbitrarily.

“IT know perfectly well,” said an-
other woman who heard this lecture,
“When my boy argues and fusses
about something I have told him to
do, that I myself am not fully con-
vinced that in the long run it would
not be quite as well for him to do as

obedience to

he wishes.”

The habit of arguing grows usually
convinced
within herself has habitually either
arbitrarily or

because the mother not

exerted compulsion
bribed and wheedled and argued, and
thus established lower motives for
obedience—fear; or, what is just as
bad, the desire to be rewarded for
doing something that ought to be done
for its own sake.

Right habits of action are easily de-
veloped in the normal child when he
sees In you your own confidence in
the rightness of what you command.
Obedience is only a means to an end,
and the end is self-control. As one
educator has put it:

“Obedience is an immature virtue,
which becomes mature and_ lasting
onyl when it grows into free self-
control, by appropriating outer laws
and making them standards of con-
duct.”

The mother with whom I walked
home from the lecture was appalled
by the nature of the parent task:

“Oh, I do think bringing up children
is the biggest job on the face of this
earth; one has to do just the right
thing at the right time or the child
is affected for life!”

Yes indeed! But the joy of it is that
the job has to be done a little at a
time, hour by hour, and day by day.
It is not a task of enforcing your
will upon the child, but of nurturing
a growth, and training the child to
make right choices. Your confidence
in the rightness of what you tell him
to do is more than half the battle.
That confidence spreads to him. He
soon learns to know whether you be-
lieve in what you say, or are merely
insisting upon having your own way.

Prudence Bradish.
(Copyrighted, 1922.)
———_+->___
Courage Will Win.

This is a time for Courage. Business
is passing through that rather dark
hour which proverbially precedes the
dawn. When the war boom was near-
ing its crest few men or concerns had
the Courage to retrench rigorously.
What is called for now is Courage,

win in 1922. Backboneless individuals
and enterprises are acting timidly.
Those possessing judgment, vision
and energy. are exercising confidence.
In which class are you?

B. C. Forbes.

not to retrench, but to prepare actively
and aggressively for the period of ex-
pansion which ought to set in this
spring and gather reasonable mo-
mentum in subsequent months. This
is the brand of Courage which will

 

The House of Jennings
was established 1872,
which makes this year
1922 our Fiftieth

Anniversary OUR NEW HOME

Jennings Manufacturing Co.
1314-1316-1318 Division Ave., South

 

 

 

 

 

 

Grand Rapids, Mich., February, 1922.

We are glad to announce that we are now located in our new
building, 1314-18 Division Ave., South, corner La Belle Street.
We cordially urge our friends to take an early opportunity to
visit us, and inspect our offices and plant. It will be a pleasure
to show you our commodious quarters, with a floor space of
28,425 square feet, and facilities that amply provide for the
growing demands of our business. A Division Avenue car will
bring you from the center of the city to our door in less than
fifteen minutes.

We take this opportunity to express our sincere appreciation
of your valued favors.

Cordially yours,
JENNINGS MANUFACTURING CO.

 

|

 

 

 

Special
Service Calendar

A Calendar that is very popular
with the Bankers.

 

 

 

 

 

 

 

See ae Art and Busin lend
2 ee eee T siness calendar com-
gielzia aliolai| bined
12/13/14 15) 16 17 | 18 | Stock breeding record on last sheet.
19 | 20/21 22|23 2425, Will be pleased to forward sample
26 | 27 | 28 29/30! | | and price upon application.

 

Grand Rapids Calendar Company
572-584 Division Ave. So.
Grand Rapids, Michigan

 

 

 

 

 

 

 

oe .

ELEC CREE MES ee eer se ete gee ee ge i yee

 

ed .

March 1, 1922

Seen On Trip From Grand Rapids To
Louisville.

Louisville, Ky., Feb. 26—It is won-
derful how nature plans and executes
her power over the universe; wonder-
ful how she distributes her favors to
the various parts of the earth; won-
derful how she hands out snow to one
state and rain and sunshine to an-
other. Michigan drew a crop of snow
and frost and Indiana and Kentucky
drew balmy air, also a little rain and
several spots where white mule com-
monly called T. N. T., may be had if
one is not bashful and not too in-
quisitive as to the source. I am not
a drug or liquor addict, but I have
seen the first sunbonnet of the sea-
son and a farmer plowing for his
spring crops; also a very large flock
of wild geese on the Ohio as we came
down to Owensboro by boat. This
sure would have excited some of our
Grand Rapids sportsmen. Indiana
and Kentucky have produced some
noted men who are Nationally known
and loved—James Whitcomb Riley
and Lew Wallace from Indiana and
Daniel Boone and Henry Watterson
from Kentucky; Brown county, with
only thirteen miles of railroad in In-
diana and the world’s wonder, Mam-
moth Cave, in Kentucky. They both
claim that Volstead has been within
their borders. He must have been
from the brands that are floating
around now.

Business was good through the
Northern section of Indiana, but as
you near the Southern part, the
threatened miners’ strike has put a
crimp in everything. I believe if the
strike fails to materialize and if the
wage scale is adjusted to the satisfac-
tion of all, business will asain start
up with new vigor. January was a
good business month throughout this
section, but the threatened strike put
a lid on that is tight.

This is a wonderful Sunday to be
away from home. It is rainy and you
can’t get out. You are fired with am-
bition and business 1s poor. This 1s
the life. |

I am reminded of Grand Rapids,
however, by being assailed to buy
tickets to the Shrine circus and from
reading posters announcing the dates
of the auto show.

The crown prince of our family un-
derwent an operation for mastoid
glands Feb. 10 and came through in
fine shape. He, no doubt, will be
home in a few days, after having been
a patient at the scarlet fever hospital
since Dec. 29. I imagine he will be
very much pleased to get home again.

L. V. Pilkington.
— i -—
Not Forcing Sales.

“T have found business on my re-
cent trips as good as I could reason-
ably expect,” says a traveling sales-
man for a house handling brushes and
other toilet articles. When pressed
to explain what his reasonable ex-
pectations were, he stated that his
house was for the present well satis-
fied at booking just about half the
business that it was getting in 1920.
“That does not mean that we are
doing about half the business in terms
of dollars that we were doing in the
boom period,” he added. “Our prices
on the average are about 40 per cent.
below what they were at the peak.
When we cut the volume in half and
then scale down this thalf by 40 per
cent., so as to allow for deflation, it
appears that we are now Selling only
$300 worth of goods where two years
ago we were selling $1,000 worth. This
at first sight may appear to be an ap-
palling shrinkage, but I still believe
that we are selling as much as we can
reasonably expect.In 1920 some of our
cuctomers were buying more than
they actually required; to-day they
are buying lightly but frequently, and

MICHIGAN TRADESMAN 25

while conditions remain as they are
we feel that they are wise in follow-
ing this policy. I don’t think that it
is good business to try to persuade a
customer to take so much on one
order that when I make my next visit
to his town I shall find him still car-
rying so much of our stuff that he
will loathe the sight of me.”

—__+2>___—__
Weather Observations.

Written for the Tradesman.

“Isn’t this dreadful weather?”

“I thought so for a little while this
morning, but I changed my mind.”

“Changed your mind? Well, I
guess you can change it back again.
It is certainly getting worse all the
time.”

“No; I ‘changed my mind’ because
I thought I could endure the severe
weather better with a cheerful, reso-
lute mind than with a ‘dreadful’ mind.”

 

“How are you this morning?”

“Oh, I am ‘under the weather’
again.”

“Sorry to hear it. What is the ail-
ment now?”

“No ailment; I am not sick.”

“But you said you were ‘under the
weather’.”

“Yes; under the weather. I have
met something so much bigger and
stronger than myself that it is useless
for me to contend against it. I take
my orders from the weather: what I
may do and what I may not do; how
I shall dress, what I should eat and
avoid eating, when I may stay out of
doors and when I must go inside.
Seems to me I am ‘under the weath-
er.

 

“Good morning, sir.”

“Why, good morning yourself! Yes,
I suppose it is. But the last cus-
tomer who came in the store thought
it was a bad morning and of course
I agreed with him. ‘Rejoice with
those who rejoice and weep with those
who weep;’ first one and then the
other, all day long. Still, every day
is alike to me. Whatever the weather
I must be agreeable, whether cus-
tomers are or not.” Minion.

—_—_o-+-e__
Kalamazoo Council Up and Doing.

Kalamazoo, Feb. 28—At its last
regular meeting Kalamazoo Council
entertained as its honored’ guest
Grand Councilor Stevenson, of Mus-
kegon. A 6 o’clock dinner was served
at the Rickman Hotel and very much
enjoyed by all present. Senior Coun-
cilor C. E. Verburg introduced Grand
Councilor Stevenson, who gave the
boys a very fine talk. Following the
feed, the members adjourned to the
lodge room, where a number of can-
didates were waiting to be initiated
in the mysteries of the order. At this
meeting the committees were appoint-
ed for the annual charity ball which
is given by this Council each year for
the behefit of the Pretty Lake Vaca-
tion Camp. In the past two years
over $1,200 has been raised in this
manner by the travelers and turned
over to this worthy institution. Kal-
amazoo Council plans big doings for
the annual meeting on “March 11.
The committee has arranged for the
business meeting, consisting of in-
itiation and election of officers in the
afternoon. This will be followed at
6:30 by a banquet, at which the ladies
are expected to attend in large num-
bers. The early evening will be given
over to a public installation of of-
ficers. Grand Conductor George E.
Kelly will act as installing officer.
Dancing will conclude the big day’s
entertainment. H. G. Melvin, Sec’y.

 

Shorthand, Typewriting, Secy. Training,
Salesmanship, Telegraphy and English
subjects. Catalogue free.

 

 

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WHEN U THINK OF A

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THINK OF

 

We are making a special offer on
Agricultural Hydrated Lime
in less than car lots.

A. B. KNOWLSON CO.
Grand Rapids

Bookkeeping, Accounting, Auditing,

 

 

 

Da Starts
New Term {Bex ning { Jan. 30,

 

26

of Advertising the Dry
Goods Store.

Written for the Tradesman.

All merchants nowadays believe in
advertising, of course; and it is to be
presumed that the dry goods dealers
who read the pages of the Tradesman
advertise cach according to his ability
and as extensively as his appropria-

Methods

tion may allow.

But to whom, primarily, do you
make your appeal? Why, to the
women, of course. The dry goods
dealer’s advertising is, or should be,
from the feminine
It’s to the housewife

written mainly
point of view.
you must address yourself, for she
controls the purse-strings and she
does the buying of merchandise in
your line.

Therefore your advertising should
be so constructed as to catch her eye,
compel her interest, awaken her cu-
pidity, and persuade her to come in
at the earliest convenient time and
get something or other which is now
looming large in your selling policy.

Therefore the dry goods dealer
must make his appeal to motives to
which women are responsive. What
are they? Style, first of all. Women
love to be stylish. They naturally
want to wear suits, dresses, hats,
coats, gloves, and all other articles

of attire, correct in style. The aver-
age woman shrinks from wearing
things that are passe. Circumstances

over which she has no control, often
force her to do so, but in her woman’s
heart she protests.

If it’s fashionable, then, in heaven’s
name, say so, man! Ring the changes
on Mode. Dame Fashion is a tre-
mendous real, and an awfully impor-
tant matter, with women. Consider
the torture to which women, in the
past, have voluntarily submitted
themselves for dear style’s sake. You
don’t get far into the psychology of
the feminine mind until you discover
that she is an incurable devotee of
style.

So, in advertising suits, coats,
dresses, smocks, blouses, corsets,
gloves, stockings, shoes, buckles and
other footwear ornaments, gloves,
hats, umbrellas and parasols, hand-
kerchiefs and neckwear, and all other
wearables for women, misses and lit-
tle girls—bear down good and hard
on the style feature.

And you will notice I say for
misses and little girls. What the
mother covets for herself she also
solicits for them; namely, _ style.
Misses, nowadays, are even more in-
sistent upon style, if any difference,
than women. Consider bobbed hair,
rouge and lips that have been lip-
sticked. Now, confidentially, you and
I may have our opinion about the
unwisdom, not to say indelicacy, of
some of these excessive gestures for
style on the part of the very young
girls one sees on the streets every-
where. But we'll not go into that
phase of the matter just here. The
one point I am trying to keep vividly
before us is that women—not only
mature women and sensible women,
but misses and very young girls as
well—are deeply and tremendously
reponsive to style and the style-ap-
peal.

MICHIGAN TRADESMAN

For that reason, you will do well
not to overlook your opportunities,
for the effective use of this argument.
Tell them about the new things—
things which have that deft and sub-
tle style-touch; tell them about the
seasonable things—the things which
are just now popular in the Southern
resorts where the discriminating
dressers have foregathered to while
away the tedious hours and exercise
the good-old American privilege of
pursuing happiness according to one’s
particular idea or whim.

And the style-argument goes, to be
sure, with dress goods as well as
made up garmentry. And in material
for home furnishings, such as scrim
and cretonne, lamp shades, and scores
of other things for the home. Style
rules here as well as in matters of
attire. And woman is the shopper
to whom such things are sold. To
her the advertising appeal should be
directed. To make the appeal force-
ful, it should be written from wom-
an’s point of view.

But there is another side of this
story.

Most dry goods dealers—especially

those of the smaller towns and com-
munities—carry stocks of merchan-
dise intended for masculine consump-
tion. In that case the appeal should
be addressed to men.

Now I don’t know how you feel
about it, but somehow it strikes the
writer that this dry goods depart-
ment of the Tradesman should have
something to say from time to time
apropos men’s wear. Of course it
might not be quite the thing if the
Tradesman went only to big dealers
devoted exclusively to the dry goods

“business, or to the heads of large

city department stores; but dealers
in smaller communities—storekeepers
popularly called dry goods dealers—
usually handle men’s wear goods along
with other lines. The man who sells
Mrs. Jones her hats, gloves and yard
goods, usually also sells Mr. Jones
his shoes, shirts and cravats.

But he probably uses a different
line of selling talk in dealing with
these two customers. And my point
is that he should construct his ad-
vertising along different lines.

One of the most obvious mistakes
of the average dry goods announce-
ment, is that it attempts too much.
It spreads over too much ground,
with the inevitable defect of spread-
ing then. It offers a miscellaneous
lot of things, some for men, and
others for women, and fails to im-
press either men or women in any
decisive way.

Of course there are motives that
appeal strongly both to men and to
women. For instance, a money-sav-
ing opportunity. Suppose you have
bought a job lot of something or
other; gotten it a little under the
market price; something that maybe
can be used by either sex. An at-
tractive price-quotation will be found
to be equally effective with both men
and women.

Women have often been accused of
being more anxious to save a few
pennies than men are. But I have
often found a mob of men crowd-
ing around the shirt counters when

attractive bargains were oflered; and
I have seen them fairly thronging
the racks upon which reduced-priced
four-in-hands were temptingly dis-
played. And the proprietor of the
men’s bootery can fill his little old
shop most any day he announces a
real slash-priced sale.

And dependability is another argu-
ment that appeals to both sexes—
although perhaps a bit stronger to
men than to women.

But, after all, it isn’t so much in
the motives to which appeal is made,
as it is the atmosphere of the adver-
tisement, that makes one announce-
ment more effective than another,
either with men or with women. The
good advertisement for the masculine
shopper is brief, snappy, straight-to-

March 1, 1922

The story is boiled down.
Statements are condensed to the
briefest compass consistent with
clearness. And there’s a virility about
—a sort of red-blooded, he-like ring.
But who on earth would talk to wom-
en in that way? Well, in writing your
advertisement, just imagine that you
are talking to some one_ sensible
woman. Somehow, if you do the
thing right, you'll find yourself talk-
ing in a kind of gallant and consid-
erate manner. You give vent to a
little sentiment, maybe; you'll strive
for a little color, surely, and you'll
make her, say one of those cute little
pattern hats, because it’s just the
dearest thing, and will make all the
more evident her youthfulness and
Frank Fenwick.

the-point.

charm.

 

NOW IN ST

New lines of Spring Merchandise in all
Departments at lowest prices.

Grand Rapids Dry Goods Co.

 

ORDER IS RECEIVED.

 

We sell quality merchandise AT WHOLESALE ONLY
at prices prevailing and DELIVER THE DAY THE

 

 

 

It costs no more.

Shade cards on request.

It is time that you get in your supply of hat dye.
are stocking a complete line of colorite.
market for dye, why not get the best?

 

We
If you are in the

 

 

Quality Merchandise — Right Prices— Prompt Service

 

 

einlitinininivinivinivninininidininiqgivi~

ind

WHOLESALE DRY GOODS

Winning)

c

PAUL STEKETEE & SONS

 
     

GRAND RAPIDS, MICH.

 

 

Principle

DEVOTED To PRINCIPLE

 

 

Principle shirts with their large full-cut cuffs give joy, comfort and satisfaction.
Cuffs that bind the wrists are an abomination.
Here is another reason why you should handle them.

Daniel T. Patton & Company
Grand Rapids, Michigan - 59-63 Market Ave. N.W.
The Mens Furnishing Goods House of Michigan

‘

 

 

March 1, 1922

MICHIGAN TRADESMAN

2?

 

Programme For Dry Goods Meeting
at Flint.

Lansing, Feb. 28—We are pleased
to submit with this bulletin the com-
pleted program of the next convention
of the Michigan Retail Dry Goods
Association, which will be held at
Flint on March 8 and 9. It is pos-
sible, of course, that there will be
some changes, but we do not antici-
pate them. There is still a little un-
certainty regarding the names of one
or two persons on the program.
Please read it over carefully and note
that the subjects to be discussed are
practical and up-to-date topics. Also
observe the discussion of the matter
of patterns, insurance, etc., will be
included in the program under the
head of Reports of Committees. Also
notice that the program proper be-
gins in the afternoon of the second
day. We hope that our members will
endeavor to come to Flint to remain
over night, as we have planned to
save the expense of staying over the
second night. Jason E. Hammond,

Manager Michigan Retail Dry
Goods Association. _

Wednesday Morning Session.

9 .m. Meeting of directors and
Program Committee.

10:30 a. m. Registration of mem-
bers and guests and personal greet-
ings.

Afternoon Session.

1:15 p. m. Address, J. W. Knapp,
Lansing, President of the Associa-
tion.

1:45 p. m. “Vocational Training—
Salesmanship in the Public Schools.”
Prof. Walter H. French, Director of
Vocational Education Department of
Public Instruction and Head of De-
partment of Agricultural Education,
Michigan Agricultural College.

:30 p. m. “Modern Retail Account-
ing,’ T. L. Blanke, Head of Ac-
counting Department, Wurzburg Dry
Goods Co., Grand Rapids.

3p.m. “Advertising for 1922 Busi-
ness,’ Verne C. Divine President
Standard Advertising Co., Chicago.

3:45 p. m. “Credits—The Elimina-
tion of the Community Dead-beat,”
F. E. Parker, General Manager De-
tnoit Merchants Credit Bureau, De-
troit.

4 p. m. “Discussion,” John A. Af-
feldt, Jr., President Lansing Mer-
chants Credit Bureau and President
Michigan Retail Grocers and General
Merchants Association.

4:15 p. m. Report of Committee on
Patterns, Herbert N. Bush, chairman,
Flint.

4:30 p. m. Report of Committee
on Insurance, B. E. Ludwig, chair-
man, Albion.

4:45 p. m. Report of Committee on
Standardization of Order Blanks, L.
G. Cook, chairman, Jackson.

Evening Session.

7:30 p. m. Round table discussions,
experience meeting and smoker con-
ducted by Glenn R. Jackson, of O.
M. Smith & Co., Flint.

9:30 p. m. Meeting of Committee
on Resolutions, F. E. Mills, chairman,
Lansing.

Thursday Morning Session.

9:30 a. m. Call to order and an-

nouncements by J. W. Knapp, Presi-

dent.

10 a. m. “Making the Business
Grade in 1922,” Bill E. Holler, Manag-
ing Director Chamber of Commerce,
Flint.

10:30 a. m. “Busting the City
Limits or Co-operation of Farmers
and Merchants,” Tohn C. Toeller,
Battle Creek.

11 a. m. “The Real Causes of
Prosperity,” George E. Maclllwain,
Babson’s Statistical Organization,

Wellesley Hills, Mass.  ,
Afternoon Session.
1:15 p. m. Report of Committee
on Resolutions. 5 :
1:30 p. m. Instruction in Retail
Selling, Isabel Craig Bacon, Federal
Board for Vocational Training, Wash-

ington.

2:15 p. m. “What Did 1921 Teach
the Retailers?” R. B.. Schreffler,
President Schreffler Store Efficiency
Co., Chicago.

Adjournment.

PRICES CURRENT ON STAPLE DRY GOODS.

List prices corrected before going to

against changes.
Bleached Muslins.

Auto —.-------------- 16%
Fruit of the Loom -- 194%
Bravo ----~---------- 15
Cabot -.-------- a 8
44 in. Indian Hd. S.F. 25
Big Injun ----------- 13%
Lonsdole - 2s 2s

Hope ----------------

36 in. Indian Head -- 20
33 in. Indian Head — 18
54 in. Ind. Head L.F. 32

Unbleached Mustiins.

Plaza ------------- coon
964 36 in. -—------- HM
Black Hawk --------- 13%
Giant -—-------------- 123%
40 in. Exposition ---- 14%
40 in. 96A ~--------~- 12%
Wide Sheetings.
Pepperell Unblea. Blea.
10-4 63 58
6-4 2 49 63
S-6 2 44 49
40 44

Less 5_ per cent.

Pequot Unblea. Blea.
10-4 ue 60 65
34 ao 68 60
e464 Ce 50 65
q-4 44 50

Less 5 per cent.
Pillow Tubing.

12 in. Seneca ~------ 32
45 in, Seneca ------- 34
42 in. Pepperell ---- 82%
45 in. Pepperell ---- 3334
36 in. Edwards ----- 26%
42 in. Indian Head — 30
42 in. Cabot -------- 31%
45 in. Cabot --------- 3344
42 in. Pequot ------ 38
45 in. Pequot ------ 40

40 in. Quinebaug —-- 30
Denims, Drilis and Ticks.

220 Blue Denim ---- 18%
240 Blue Denim ---- 17
260 Blue Denim ---- i6

Steifels Drill ------ 17
8 oz. Canvas ------- 17
Armour, ACA Tick,
§ OZ. _..---------- _. 28%
Cordis, ACA Tick --
Warren Fancy Tick 35
Thorndyke Fy. Sat. 37%
Amoskeag, ACA ---~ 28%

Cambrics and Longcloths.
Berkley, 60 Cambric 21%
Berkley, 60 Nainsook 21%
Berkley 0 Nains’k 30
Old Glory, 60 Camb. 184%
Old Glory, 60 Nain. 18
Diamond Hill, Nain. 16
Diamond Hill, Camb. 16

  

  

77 Longcloth ------ 13%

81 Longcloth ~----- 16

84 Longcloth ------ 17%
7001 Longeloth ------ 15
70u2 Longcloth -~---- 16
7003 Longcloth ------ 19
7004 Longcloth ----— 24

Ginghams.

Bp. CC. 22. 17
Toile du Nord ------ 20
Red Rose ---------- 17%
Dan River ---------- 17%
Everett Classics --— 16
Amoskeag Staples -- 13
Haynes Staples ---- 13
Lowe Cheviots, 32 in. 15
Bates 32 in. ------- 02%
Treffan 32 in. ------ 27%
B. M. C. Seersucker 18%
Kalburnie 32 in. ---- 22%
Jacquelin, 32 in. . 40
Gilbrae, 32 in. - _ 4
32 in. Tissue ------- 42
Manville Chambray - 16
Red Seal Zepheyr --- 184%

Prints and Percales.
Columbia, Lights -- 15

Columbia, Darks --- 16%
Columbia, Lt. Shorts 14
Columbia, Dk. Shorts 15%
Am. Prints, Greys -. 10
Am. Prints, Indigo-. 10%
Manchester 80x80 Lt. 18%
Manchester 80x80 Dk. 19%
Scout, 64x60, Lights 14
Scout, 64x60, Darks. 15%
Shirtings ----------- 09
Reds =. .*. 11

Outings and Cantons.
Cashmere Twill ---- 15
27 in. Unble. Canton 14
100 Flannelette ------ 12%
1931 Outing Lights - 13%
1921 Light Outings — 12%

Applefleece Shaker -- 144%
Scotchdown Shaker — 16
Appledown Shaker -- 16

24 in. White Shaker 11%
26 in. White Shaker 12%
Daisy Cloth ------ a eo
1931 Dark Outings -. 15

Draperies and Cretonnes.
Hamilton Twill ----. 16

Dresden Fy. Drapery 18
Tudor F’cy Drapery 20

Nu Drape --.-------- 36
Westmoreland Creto. 16
Fancy Silkoline ----- 16%
Stratford Cretonne.. 16
3544 D. B. Scrim ---- 13%
8177 Curtain Net --. 35
8342 Curtain Net --. 62%
4039 Marquisette ---. 20
Dragon Drapery ---- 30

36 in. Art Cretonne.. 25
36 in. Elco Tapestry. 30

Linings and Cambrics.
Tico D Satine ---.-. 30
No. 40 Blk. Satine ~ 16%
No. 1 White Satine . 14%
No. 50 Vercatine --. 16%
DD Black Satine -- 25
satin Finished satine 42%
Raidant Bloomer Sat. 42%
36 in. Printed satine 60
Windsor Cambric --- 09
Parkwood Wash Sat. 57%

Meritas Oil Cloth.

5-4 White ---------- 3 10
6-4 Mossaics ~.------ 2 95
5-4 Blue Figure ---- $ lv
6-4 White ---..---—-- 4 lu
All oil cloth sold net casn,

no discount.
Flags.

Doz.
16x24 in. Spearheads 1 32%
18x30 in. Spearneads 1 90

24x36 in. Spearheads 2 96
Each

3x5 ft. Reliance Prt. 70
4x6 ft. Reliance Prt. 1 30
5x8 ft. Reliance Prt. 1 90
6x9 ft. Reliance Prt. 2 90
8x12 ft. Reliance Prt. 4
4x6 ft. Defiance Swd. 2 v0
5x8 ft. Detiance Swd. 2 75
6x9 ft. Defiance Swd. 3
8x12 ft. Detiance Swd. 5
10x15 ft. Defiance Swd 8 v0
6x9 ft. Sterling Wool 7 50
8x12 ft. Sterling wer es 50
TO

No. 7 Muslin Flags — 7 20

Sheets and Pillow Cases.
63x90 Pequot Blea... 15 85
63x99 Pequot Blea... 35
72x90 Pequot Blea... 17 35
72x99 Pequot Blea... 19 00
81x90 ro Blea... 18 85

=
_

42x36 Pequot Plain ~~ 4 32

45x36 Pequot Plain -- 4 56

42x36 Pequot S. S. -~ 5 32

45x36 Pequot S. S. -. 5 56
Less 5%

press, but not guaranteed

42x36 Meadowbrook . 2 75
42x36 Lenox -.---.-. 3 00
42x36 Standard ---... 3 16

Wool Goods.

36 in. Hamilton, All

Wool Storm Serge 57%
No. 75, 50 in. Storm

see ae 87%
No. 4040, 50 in. Storm

Serge | 2... 110
40 in. Julliards Pla. 1 32%
50 in. Julliards Pla. 2 00
6120, 50 in. French

Serge . 2... 87
_ 50 in. Storm ”
BOrBCe 2 1 22
56 in. Silvertone - .
Coatne .......... 00

D RN Tricotine -- 1 65
Carpet Warp.

Peerless, White --..-- 46
Peerless, Colors --..-- 50
Diaper Cloth.

18 ty, .22o. ee

26 in, 3 — } 8

ga ih ook. awanun & Oe

6 in,

27 in, 23 1 60

S0 ih, 2 1 76
Blankets.

Nashua Cott le
54x74, G. W. ro. 6
60x76, G. W. T. —----- 1 65
Gaxi6, G. W. T. ...-= 60
oaxsh. G. W. Fe... 2 00
72x80, G. W. T. ...--~ § lh
72x84, G. W. T. -----. 2 30

Catlin Cotton Felted.

60x76, G. W. pe) |

60x80, G. W. T. ---- a fi

G4n76, G. W. TF. _.. 3.60

64x80, G. W. T. -.-. 1.60

70x80, G. W. T. ---. 1.90
Notions.

Doz.
1225-F Boston Garters 32 26
Rubber Fly Swatters 90

Per M
Roberts Needles -.... 2 60
Stork Needles

Steel Pins, S. C. 300 42
Steel Pins, M. C. 300 A
Brass Pins, S. C. 300 175
Brass Pins, M. C. 300 85

Coats Thread ---.-...
Clarks Mile-End Td. 59
J. J. Clarks Thread. 66
Gainsborough Hairnets
ls eSn coo
Gainsborough Hairnets
S: Mesh 2...
R. M. C. Crochet Cot. 175
B-4 Clarks Crochet C. 90
Silkine Crochet Cotton 90
Sansilk Crochet Cot. 66
Dexters’ Knitting
Cotton, White  ---.. 1 60
Dexter’s Knitting
Cotton, Blk., col’d.. 1 75
Allies’ Yarn, bundle. 6 50
Pound

Fleishers Knitted
Worsted, skeins -.. 2 00
Fleishers Spanish

Worsted, balls ---- 2 26
Fleishers Germantown
Zephyr, balls ------ 3 30

Fleishers Saxony, ba. 3 30
Fleishers Knitted

Worsted, balls .--.. 3 26
Fleishers Scotch &
Heather. balls ~..--- 2 55

Dos.
Ironweave Handkfs.._ 90
Rit Dye Soap ----- = _ a0
Bixby Jet Oil Paste_ 1 35
Bixby Brown Paste -- 1 35

 

Ladles’ Underwear.

Vellastic Fleeced union suits,
HN-LS o ___-Reg. sizes 14 50
Ex. sizes ------------------------ 16 00

Fleeced vests and pants, Vests

r DN-ES

HN-LS, DN-BS, LN-NS,

Ex. Sizes ~--------------:
Pants, AL open or closed Reg. Si. 8 26
Sizes —....----.__--- 9 00

. Sizes
Union suits, 11 pound rib

DN-ES or LN-NS, Reg.

Ex. Sizes -~------------------ __. 11 00
Men’s Underwear.
Hanes shirts and drawers -------- 71 50
Hanes union suits ------------—-- 14

Black Label High Rock shirts an

drawers

Rod’ Label High Rock shirts and
drawers ------------------

"Sizes — 10 00

Ladies’ 220 needle combed yarn
hose, seamed back

Ladies’ 220 needle merc. hose with
440 needle rib. top fashion seam
in back ---

Ladies’ fleeced hose. hem top

Ladies’ fleeced hose, rib. top

Ladies’ fleeced hose, rib. top

 

Hoslery—Men’s.

Men’s 176 Needle Cotton Cut Toe $1 00
Men’s 200 needle full combed

3 15

 

hose
Men’s 220 needle full merc. hose —. 2 50

Black Label High Rock union suits 15 00

Red Label

18 pound part wool union suit —-. 18 00

Hoslery—Misses and Ladies.
Misses 300 needle combed

High Rock union suits 16 50

14 pound combed union suit with
Cooper collarette ---------

Heavy all wool union suit -.-------- 35 00

hose, Misses 1x1

bxd. 1 doz. $2.25 on 7 rise 10 fall

Boys’ 3 lbs. on 9, extra clean yarn
BG) caewe nee nn == eae a 20

on 8 (RI0F5)

Men’s 240 needle fiber silk hose .-. 4 50
Men’s pure silk hose -------------- 6 00
Nelson’s Rockford socks, bdls. .--. 1 20
860 Nelson’s Rockford socks, bdls. ----- 1 30
Nelson’s Rockford socks, bdis. ------ 1 50

Infants Hosiery.
Cashmere. Silk Heel and Toe,

16 00 60 per cent. aol 2 3
Infants’ Cotton Hose 1x1 Rib .....— 10

Infants’ Mercerized 1x1 Rib -------- 2 00

Infants’ Fibre and Wool Hose ------ 6 50

Boys’, Misses and Ladies’ Hosiery.
Cotton Ribbed Hose

$1.25 on 7 R. & F. Se

‘ose
$2.26 on 8 R. 10c, F. 6c

Boys’ 2x1 Cotton Ribbed H

Men’s Sweaters.

Heavy all wool rope or shaker knit

for men --------~--------------- _ 4 00
Wool slip overs for men (respun)-. 2 50
Men’s fashioned all wool shakers -- 5 00
Men’s % Cardigan stitch, according

to quality, each 3 00 to 4 50

Ladies’ Sweaters.
Style entering into price, it is impossible
to give specific quotations, but sweaters
that may readily be sold can be had in
a variety of styles and combinations from
$3.00 to $5.00 each.

Bathing Suits for Spring Delivery.

Men’s all pure worsted, plain —--- 22 60
Men's all pure worsted with chest
stripes --~---------------- 27 00 to 33 00
Ladies’ all pure worsted, plain --~ 26 00
Ladies’ all pure worsted striped and
color combinations ---------- 27 00 up

Athletic Underwear For Spring.

B.V.D.’s, No.01, Men’s union suits 12 62%

Seal Pax, No. 10, union suits -- 10 50

Men’s 72x80 Nainsooks, may be

had at ..............._---- 7 25 to 9 00

=" Soisettes, highly mercerized
a

Men’s No. 150 ‘‘Hallmark”’ 72x80
Nainsook  .---.----------------- $ 9 75

Men’s 64x60 Nainsooks --~----- 6 50

Men’s 84 Square Nainsooks -

Men’s Fancy Nainsooks --------- 8 75

Wide and Medium Stripes.

B. V. D. Shirts and Drawers,

Shivta 2. ee 6 87%
Drawers -~--------~------------- 7 26
B. V. D. Athletic Style No. U-101 12 62%
U-D Youth's B. V. D. 8 50

Boys’ “Hanes’’ No. 756, 72x80,

 

 

Nainsook Union Suits ~-.------- 7 25
Boys’ ‘‘Hanes’’ No. 856, 72x80,

Union Suits ~...---------------- 6 25
Boys’ 64x60 Union Suits -------- 5 00
Boys’ 72x80 Union Suits ~-------- 6 25
Men’s and Boys’ Cotton Underwear for

Spring.
Men’s Egypt Balbriggan Shirts

and Drawers -------------------- $ 4 50
Men’s Egypt Balbriggan Union

Suits 7 60

 

Men’s Egypt Ribbed Union Suits 8 00
Lawrence Balbriggan Shirts and

 

Drawers --..---------------------- 7 50
Men’s Cotton Ribbed Union

Suits, Egyption ---------------- 8 50
Men’s Combed Yarn Cotton Union

Suits, Egyption ----------------- 12 00
Boys’ Balbriggan Union Suits,

Egypt 4 50

Men’s Dress Furnishings.

Slidewell collars, linen or soft --.. 1 60
Neckwear 2 10, 3 75, 4 50, 6 00, 7 50 9 00
flannel night shirts -------------- 10 60
Dress pants -----..------- 22 50 to 48 00
Mufflers .....-.«.-._......- 12 00 to 19 50
Dress shirts —......._....- 8 00 to 48 00
Laundered stiff cuff shirts, 80 sq.
percale ~--.-------------~--=------ 50
President and Shirley suspenders -. 4 50
Men’s Work Furnishings.

Mackinaws -.--------------- 7 00 to 15 00
Duck coats ------------------------ 00
Sheep coats -.-------------- 7 00 to 12 50
No. 220 overalls or jackets -------- 12 00
No. 240 overalis or jackets ------ — 10 00
No. 260 overalls or jackets ~------ 8 87%

Stiefel rope stripe, Wabash stripe
Club or Spade overall or jacket,

2 seam, triple stitched ---------- 13 50
Coverall khaki -------------------- 24 00
Cottonade pants ---------- 16 50 to 21 00
Black sateen work shirts -------- 8 37

Nugget blue chambray work shirts 8 U
Golden Rule work shirts 7 60
Piece dyed work shirts ------------ 50
Best Quality work shirts -- 9 00 to 13 50
Cherry Valley flannel shirts ..-.—- 23 50
Buffalo flannel shirts --------- . 39 00
Domet flannel shirts -------- a
Standard flannel shirts --.------— 22
Harding flannel shirts --------
Work suspenders -.---------------
Shirley Police or X Back work Sus. 4 50

 
 
 
 

Boys’ Furnishings.

Knickerbockers ------- _. 6 00 to 15 00
Mackinaws -------------- _. 4 %5 to 8 50
Overalls, Brownies, etc. -- 6 50 to 9 00
Youths’ Wabash stripe overall —— 10 25

 
 

 

Coverall 16 50
Standard flannel shirts ~---------~— 16 50
68x72 dress shirts ~----------------- 8 50

Caps and Umbrellas.

Black sateen shop cap, doz. -..-—— 1 00
Dress caps, men’s, doz. - 7 50 to 19 50
Dress caps, boys’, doz. ---. 7 25 to 10 26
Men’s & Ladies’ Umbrellas 10 50 to 48 00
Ladies’ Furnishings.

Middy Blouses, red, green, or navy

wool flannel, each ---~------ a 6
Serge middy blouses, ach .......... 3 50
Voile waists, doz. -------- 9 00 to 15 00
Georgette waists, each --------- -— 4 00
Crepe De Chine wa'sts, each .... 3 35
Tricollette waists, <ach --- 3 26

Bungalow percale aprons, dz. 7 50 to 9 50
Bungalow Gingham aprons, doz. 13 60
Gingham house dresses, dz. 24 00 to 48 00
Best sateen petticoats, dos. 9 00 to 18 560
Pettibockers, doz. --------------- _. 9 00
Bandeaux, doz. ------------ 2 25 to
Brassiers, doz. ------------ 3 to
Silk and cot. Env. Chem, ds. 6 00 to 19 50
Quting gowns ---------- a to

 

 

MICHIGAN

TRADESMAN

 

    

March 1, 1922

 

 

 

 

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Ripe and Green Olives.

The California canners of olives
hold that an olive permitted to ripen
on the tree is a fine food product, rich
in nutritive qualities, and also a
relish. When ripe the olive is rich in
oil and has a fine flavor.

The taste for ripe olives is not an
“acquired taste” as is the taste for
green or unripe olives, as the flavor
of ripe olives is such that it is univers-
ally liked.

The green or unripe olives that are
used in the United States are nearly
all imported.

It is said that 10 per cent. of the
olives consumed on the Pacific coast
or country West of the Rocky Moun-
tains are green or unripe olives, while
90 per cent. are ripe olives grown in
California.

On the other hand, all the olives
consumed East of the Rocky Moun-
tains are imported or green olives ex-
cept 10 per cent. which are the ripe
olives of California.

These conditions are changing,
however, as California is rapidly in-
ducing our people to eat ripe olives,
a food, instead of green olives, a con-
diment.

It will be remembered that twenty
years ago a vast quantity of prunes
was brought into this country from
France, Germany, Turkey, etc. Now
imported prunes are almost unknown

in the markets of the United States,

having been totally superceded by the
superior prunes grown in California
and Oregon.

Foreign or imported raisins, prunes,
walnuts, almonds and figs are all be-
ing rapidly displaced by the products
of our own orchards.

This will probably be the fate of
imported olives in a few years, for we
have tthe soil, the climate, the indus-
try to produce ripe olives and the peo-
ple who are patriotic and appreciative

enough to eat them.
—_——_2.-.___

California Fruit Situation Strong.

The strong statistical position of the
California canned fruit market on the
Coast is shown in statistics which are
furnished by a Los Angeles operator
to his local broker. The Southern
California Bureau was organized last
March to act as a clearing house for
information among canners as to their
stocks, packs and sales. A canvass
made at the time the bureau was or-
ganized showed 916,000 cases of can-
ned fruits on hand. The pack of 1921
was 1,689,000 cases, making the total
supply 2,605,000 cases. Sales of
Southern California fruits to February
13 were 2,143,000 cases, leaving 462,000
cases on hand at that time. The sur-
plus now is less than half of what
it was on March 15, 1921, while the

 

 

figures disclose that an excess of 554,-
000 cases were sold since March 15,
1921, than were packed during the en-
tire season of 1921. The operator, in
presenting the figures, says: “This
tells the story of what can be expected

for spring business.”
2

Fancy Held Cheese Advances.

In distributing markets fine held
cheese still occupies a strong position.
Stocks are cleaning up in fine shape
and goods remaining are held firm.
Fancy cured lots are in many in-
stances in sufficiently strong hands
that they can be held for another two
months or so, and asking prices have
actually been raised. Even Wisconsin
held goods are meeting more enquiry
in Eastern markets which have been
reluctant to accept the Western prod-
uct. Fresh cheese has _ profited
through the higher price asked for
held, current arrivals moving more
readily because of the slightly in-
creased demand. However, any ad-
vances in fresh prices are expected to
slow up this demand, as the lower
price is the main argument for taking
the fresh goods. Under-grades con-
tinue slow for the most part, although
export demand has taken a few of
these.

—_>+.—____
Sliced Pineapple in Strong Demand.

Sliced Hawaiian pineapple is one of
the firmest items among canned fruits,
but grated and crushed do not sell
readily. Stocks of sliced on the spot
are so light that they are taken quick-
ly, and anything offered from the
Coast is as readily sold. One jobber
who purchased a block at Honolulu
made a quick turnover of his stock
almost as soon as he acquired it. All
winter pack is wanted in this one
grade. Summer pack is being sald s.
a. p. or on memorandum orders, but
no firm contracts so far as known
have been placed. Packers have given
no intimation as to the probable range
of prices or as to the extent of the
pack, but the outlook indicates higher
opening prices than in 1921.

>.

Grape Fruit Keeps in Storage.

Contrary to the prevalent opinion
that citrus fruit will not ripen off the
tree, the United States Department of
Agriculture has found that, like pears
and apples, grape fruit will develop a
superior eating quality after a period
of one to three months in cold stor-
age if suitably cured before storing.
One reason for this is that, while the
sugar content remains about the same,
the acid content decreases markedly
during storage, and apparently the
bitter principle is broken down, which
also enhances the sweetness of the
fruit. The fruit stores better when
picked about midseason.

 

Kye y Upon

Pra

MAKES
THE

IDEAL

BREAD
FLOUR

 

ASK YOUR GROCER FOR

IDEAL
SPREAD

 

 

JUST ARRIVED CARLOAD NEW CROP JAPAN TEAS.
SAMPLES AND PRICES MAILED UPON REQUEST.

KENTSTORAGE COMPANY

GRAND RAPIDS ~ BATTLE CREEK
holesale Distributors

 

 

Retail Grocers and General Merchants Association of Michigan

President—John Affeldt, Jr., Lansing.
Vice-President—Chas. G. Christensen, Saginaw.
Treasurer—Chas, J. Schmidt, Bay City.
Secretary—J. M. Bothwell, Cadillac.

Maintained for the purpose of Improving conditions for the retall grocer and
meat dealer. Letters addressed the Secretary will have prompt attention.

 

 

We invite you to look over our stock of New and Used Soda
Fountains, Tables, Chairs, Glass Ware and Supplies.

We are jobbers for the ‘‘Schuster’’ Line of Fruits and Syrups
and our prices defy competition as we have no expensive road
men to maintain.

GRAND RAPIDS STORE FIXTURE Co.
7 lonia Ave. N. W. Grand Rapids, Michigan

 

 

M. J. DARK & SONS

GRAND RAPIDS, MICH.

Receivers and Shippers of All

Seasonable
Fruits and Vegetables

 

 

MILLER MICHIGAN POTATO CO.

Wholesale Potatoes, Onions
Correspondence Solicited

Frank T. Miller, Sec’y and Treas.

Wm. Alden Smith Building
Grand Rapids, Michigan

 

 

 

We are in the market to buy and sell
POTATOES, ONIONS, BEANS, FIELD SEEDS

Any to offer, communicate with us.

Moseley Brothers,
GRAND RAPIDS, MICH.

Both Telephones.
Pleasant Street,
Hilton Ave. & Rallroads.

 

 

  

 

  

    
   
  
  

    

 

pg RNA BRO meee Lik ia OLAT LDS ROTELLA ST

pe alee ion

ee

wsnnssecsansinan Mg icisoieceiioas

March 1, 1922

Ice Can Now Be Compressed.

Experiments recently made with
enormously high pressures—up to 20,-
000 atmospheres, or the equivalent of
300,000 pounds per square inch—have
developed results as remarkable as
they were unexpected. Up to now
3,000 atmospheres was the maximum
tried. Under a pressure of 6,000 at-
mospherees mercury passed through
walls of massive steel.

Hitherto water has been supposed
to be an incompressible substance,
but under 12,000 atmospheres it was
reduced 20 per cent. in volume. Nor
was it previously known that liquids
could be made to freeze by mere com-
pression. Water, when the pressure
is pushed high enough, turns to 1ce,
no matter how high the temperature.
Water at 180 degrees Fahrenheit will
freeze under a pressure of 20,000 at-
mospheres. Ice, under a pressure of
only 2,000 atmospheres, collapses 18
per cent. in volume, assuming a dif-
ferent appearance and new physical
properties. A piece of it will sink in
water. If more pressure be applied
another kind of ice is produced. Phos-
phorus under 12,000 atmospheres
turns black and assumes an appear-
ance resembling graphite. Under the
same pressure soft rubber becomes
harder than mild steel.

Inasmuch as all materials far down
toward the center of the earth are
subjected to tremendous pressures the
laboratory observations above quoted
must be particularly interesting to

geologists.
—_ ~2++-..

Fourteen Points For Grocers.

Trade papers are deriving much
amusement from the questionnaire
which the Department of Justice has
sent out to the grocery trade in con-
nection with its now almost famous
investigation’ of prices of food and
clothing. The fourteen questions are
referred to jocularly as the “fourteen
points.” A few samples gleaned from
the list will easily explain the cause
of the trade’s merriment. Question 4
reads “Why are your retail prices at
present level?” and question 5, “Why
are you failing to return to 1914 price
level?” The retail grocer is expected
to give illuminating answers to these
questions on a few dotted lines. The
next question suggests a good sub-
ject for a doctor’s thesis: “Explain
reasons for increased costs as com-
pared with 1914, excluding causes due
to war.’ Just how the corner grocer
will be able to exclude the “causes due
to war” when he attempts to answer
this question is a matter on which
the trade is all at sea. The grocer
apparently is expected to be not only
a skilled economist and statistician,
but is even called upon to essay the
role of a prophet, as is attested by
questions 8 and 9, which read as fol-
lows: “State fixed charges determin-
ing your selling price,” and “Will any
of these be lower during next six
months?” One dealer states that if he
could answer the last question he
would straightway sell out his gro-
cery business and grow rich as a
speculator.

—_—

<)> a_—_
Good Roads and Mail Order Trade.
The reductions in the prices of au-
tomobiles and the big expenditures

for road improvement are going to

MICHIGAN TRADESMAN

have a far-reaching effect on the busi-
ness of the small-town merchant in
the view of one wholesale dealer. The
advent of the automobile has already
worked a revolution in the business of
country merchants whose stores are
within an hour’s ride of larger towns.
A decade ago the shopkeepers in the
small towns were handling many lines
of expensive goods for which to-day
they have no demand. The reason is
apparent. Their customers who used
to buy the best grades of articles
from them, now have their cars and
naturally prefer to run up to the

neighboring city, where they have a
larger variety of goods from which
to make their selections. As a re-
sult of this change, the small-town
merchant now carries in stock chiefly
staple goods of moderate price and
leaves the high-priced specialties and
novelties to his city competitor.

The automobile has also affected
the business of what was at one time
the country merchant’s greatest com-
petitor—that is, the big mail-order
houses. For the last two years these
establishments have suffered heavy
losses as a result of deflation and the
loss of purchasing power on the part
of farmers, but the head of one of the
leading mail-order houses was re-
cently quoted as saying that the au-
tomobile and good roads had served
to divert a considerable amount of
trade from them. With his car the
farmer can take his family to the city
store and supply their needs much
more satisfactorily than he can by or-
dering things from a catalogue. More-
over, he avoids the delays incident to
shipments by rail. While good roads
thus help build up the trade of the
merchants in the larger towns, it
does not follow that the interests of
the merchant running a village gener-
al store will be promoted by his op-
position to the good roads movement.
There will always be a place for him
to fill, and as his prosperity depends
on that of the farmer, it is evident his
interests in the long run will be pro-
moted by the construction of better
highways.

—_—_—_>2+>___
Fish Scales Used.

Nothing hitherto has been deemed
more worthless than fish scales; yet
the commercial fishermen now find a
market for them at a very satisfactory
price, fifty cents a pound.

It should be said, however, that
only ‘the scales of some species of fish
such as the shad, the river herring and
the sea herring, have value. These
silvery scales are now systematically
saved by the fishermen of Maine,
Massachusetts and Virginia, and dur-
ing the last year six tons of alewife
scales alone were thus collected and
sold.

_The scales are used in the manufac-
ture of “pearl essence,” which is the
material employed for lining the glass
globules commonly sold as imitation
pearls. It is a beautifully iridescent
substance, and, separated from the
scales by chemical means, is utilized
in the form of a slightly milky fluid
which looks as if shot with all the

hues of the rainbow.
—_2 23>

When a business begins to lose
money the boss hates the book-keep-
er,

 

 

“A Cano... ;

Royal Baking Powder!”

~ That’s the way the wise woman
starts her order for the Baking

Bee.
She

No ifs and buts about it!
says ROYAL with an

emphasis, determination and
finality that leave no room for
misunderstanding.

Baking Powder

ROYAL

Absolutely ‘Pure

Contains No Alum --

Leaves No Bitter Taste

 

 

 

The Qual
P

 

You Make
Satisfied Customers

when you sell

‘“‘SUNSHINE”’
FLOUR

Blended For Family Use

ity Is Standard and the
rice Reasonable

——

Genuine Buckwheat Flour
Graham and Corn Meal

J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL,

Merchant
Millers

Owned by Merchants

Products sold by
Merchants

Brand Recommended
, by Merchants

MICHIGAN

 

 

 

 

Watson-HigginsMlg.Co.

GRAND RAPIDS. MICH.

NewPerfection Fiour

Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks

 
 
  
 
 
  
   

 

 

our market is well supplied with fresh green

Every Day in the Year—

vegetables and delicious ripe fruits.

No other foods are as healthful and economical
as these bought fresh daily and prepared in the

home.

We have been distributing fresh fruits and vege-
tables for a quarter of a century and are now

handling more and better goods and rendering

better service than ever.

The Vinkemulder Company
Grand Rapids, Michigan

 

 

 

 

30

poemasnerab-teesmsnnenessanscumnineswerse Setter a: aes =

‘March 1, 1922

 

 

 

 

 

 

 

 

 

 

 

Michigan Retail Hardware Association.
President—Norman G. Popp, Saginaw.
Vice-President—Chas. J. Sturmer, Port

Huron.

Secretary—Arthur J. Scott, Marine

City.
Treasurer—William Moore, Detroit.

 

What Happens When We Eliminate
the Middleman.

A certain manufacturer of a hard-
ware specialty was imbued with the
idea that he ought to sell direct to
retail stores. He had heard so many
people say that the great need of the
‘day was to cut out the middleman and
to market goods direct, that he had
come to believe it. So he decided to
cut out the jobber and sell direct to
retail stores.

Let’s see what happened.

In the first place he knew, of course,
that he’d have to employ a lot of
salesmen. He had been selling to
two or three hundred hardware job-
bers, and this required only a few
salesmen who didn’t have to make
very frequent calls. He realized that
hé couldn’t hope to cover all the re-
tail hardware stores in the country at
first, so he decided to cover several
states in the most thickly settled part
of the Middle West. Perhaps the job-
bers who operated in the rest of the
country would continue to handle his
goods.

So he hired fifty new salesmen, gave
them instructions, and sent them out.
He knew that their traveling expenses
would be pretty heavy, but he hadn’t
gone far before he was dismayed at
the size of their expense accounts. He
found that he had to have more brains
and clerical help in his office to man-
age these men, to see that they were
routed properly, to see that their ex-
pense accounts were properly checked
to pass on the credit rating of the new
customers, etc.

He had realized that he would have
to anticipate orders by having more
goods on hand. When he had been
selling to jobbers, he could govern
the output of his plant by the orders
he was receiving. Orders were for
fairly large amounts and did not have
to be delivered for some time. So
when he got orders he would turn out
the goods.

Retailers want their goods as soon
as possible after they place orders.
Therefore our manufacturing friend
made up a lot of goods in advance and
had them ready to deliver. He had
not realized beforehand just what this
would mean, but soon discovered that
he would have to keep on hand con-
tinuously five or six times as many
goods as before. This meant the
tying up of thousands of dollars more
than formerly, and he naturally had
to borrow more money from _ the
banks and, incidentally, pay larger
sums in interest. It became more of

a job to finance his business. He be-
gan to realize that the jobbers had
really been financing his business for
him, by taking his goods and paying
for them when they were ready to be
put on the market.

Not only this, but he found that
he did not have room to house all the
goods he had to keep on hand. At
first, he rented a warehouse near his
plant; then he planned to build a
warehouse of his own.

The next discovery was that he
could not make deliveries quickly
enough from this plant, and that he
would have to carry stocks of goods
in public warehouses in a few large
cities scattered over his territory. This
also meant a small office in each of
these cities, with a local representative
and a clerical force. He was under-
taking to do what the various jobbers
had been doing for him.

Another thing: The jobbers had
been ordering goods in fairly large
quantities. Now he was astonished to
find that retailers were ordering goods
in less than case lots. They wanted
to buy a dozen at a time—and even
half a dozen. He either had to pass
up a large number of the small re-
tailers, or else be willing to sell a
half dozen articles at a time. This he
attempted to do, but found that he had
to set aside one part of his shipping
room to take care of these small or-
ders; that more men were required to
handle these orders, that more pack-
ing boxes were necessary; and that
more accountants were required to
take care of the larger number of
transactions.

Then he found out that a lot of the
salesmen, who were covering country
territory, were not earning their way.
Although retailers were buying his
product in as large quantities as be-
fore the volume of business on his
one single commodity was simply not
large enough to warrant the expense
of covering a considerable part of his
territory. He began to realize that
the jobber’s salesman had been sell-
ing not only his article, but thousands
of articles made by other manufac-
turers. Hence, they had been getting
enough volume to make it worth
while to cover country territory.

One would think that our friend
would have encountered enough dif-
ficulties by this time to have caused
him to give up his direct selling ex-
periment. But just to make a good
story, we’ll mention one or two other
troubles before we point out the
moral.

When he had been selling through
jobbers, he had had practically no
losses from bad debts, and his cost of
collections had been practically nil.
He found that retailers were “slow

Our travelers are out with the new things in robes,
blankets, sheep lined coats and mackinaws. In the
past our line of this merchandise has always been
a strong and active one and for 1922 you will find
many fine additions.

Kindly wait until our salesman calls on you and
then look over the line. You will be glad you
waited for this.

 

Brown & Sehler Co.

Grand Rapids . Michigan

 

 

Michigan Hardware Company

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICH.

Exclusive Jobbers of Shelf Hardware,
Sporting Goods and

FISHING TACKLE

 

 

Foster, Stevens & Co.
Wholesale Hardware
ae

157-159 Monroe Ave. :: 151 to 161 Louis N. W.
Grand Rapids, Mich.

 

 

 

 

W. M. Ackerman Electric Co.
Electrical. Contractors

All Kinds of Electrical Work.
Complete Line of Fixtures.
Will show evenings by appointment.

 

 

 

549 Pine Avenue, N. W., Grand Rapids, Michigan
Citzens 4294 Bell Main 288

 

 

Sad a ili
:
3

hi a icles

 

 

ince a

 

 

 

 

 

 

 

 

March 1, 1922
pay,” and that they had to be follow-
ed up. He also found that a few
didn’t pay at all!

But They Weren’t Delighted.

He had confidently expected that
retailers would hail with delight this
attempt to sell to them direct, but in
this he was also disappointed. Some
said: “We don’t want to be bothered
with so many salesmen; we make up
the list of things we need, and place
our order for all these goods with our
jobber; that saves our time.” Others
seemed to think that since they were
buying “direct” they ought to be able
to buy the stuff cheaper; they wanted
to get at least a part of the jobbers
margin. But the manufacturer found
that it was costing him just as much,
and more, to do the jobber’s job, and
therefore he could not make any price
concessions.

He also discovered that after he
began to manufacture “for stock” in-
stead of “an order,” he had to buy
raw tnaterials far in advance. This
was a constant source of worry, be-
cause the blamed things fluctuated in
price. He realized that he had to
assume certain risks that had not
troubled him before. He was thank-
ful, however, that the price of his
finished product did not have to be
changed to any great extent, although
he realized that he often had to make
concessions, or quantity prices, for
some of the large purchasers, and
this was another cause for anxiety,
especially when chain stores and a
few co-operative buying exchanges
began to do business with him. It
was when certain retailers refused to
handle his goods, because he was
selling to chain stores, that he threw
up the sponge. He wrote off a loss of

a couple of hundred thousand dol-
lars, and went out and told his old
jobber friends that he'd be good for
the rest of his life.

The foregoing picture has perhaps
been overdrawn, but it represents ap-
proximately what would happen, if
any one of thousands of small and
medium-sized manufacturers should
attempt to sell direct to retailers. Yes,
and the same thing would happen to
most large manufacturers, if they
tried it.

The moral is that when you elim-
inate a middleman, you don’t elimin-
ate the services that ‘he performed;
and you don’t eliminate the cost of
those services. In fact, you are more
likely to increase the cost if you try to
perform them yourself. Direct sales
would therefore mean a greater €x-
pense between the factory and the
consumer, and hence a_ higher price
to the consumer, rather than a lower
one.

There are certain things that have
to be done in getting goods from pro-
ducer to consumer. Someone has: to
go out to make business connections,
and to take orders. Goods won't sell
themselves though advertising will
help. It is necessary to tie up money
in goods and to assume the merchan-
dising risks of price changes and de-
teriorations of goods. Proper stor-
age places have to be provided. The
goods have to be assembled at con-
venient shipping points. Large pack-

ages must be broken up into smaller
ones, etc.

These are the services that middle-
men perform. They can do them
more economically than manufactur-
ers or producers because they are
specialists; because they give their
whole time to them and become ex-
pert; because, by combining the out-
puts of hundreds of small manufac-
turers, they can do a sufficient volume
of business to keep down their over-
head expenses, because they are lo-
cated near their customers and can
make quick deliveries; and because
they are in such close touch with
their customers that they know how
much credit to give and how to keep
collections coming in at a minimum
of expense.

The conclusion to be drawn from
all this is that jobber-middlemen have
come into existence and stayed in
existence for the simple reason that
they perform necessary services, and
because they perform them at less ex-
pense than can the producers them-
selves. The addition of another mid-
dleman in the marketing chain often
reduces the total cost of getting
goods from producer to consumer.
And, conversely, when a manufac-
turer decides to “go direct,” he is
more likely to increase marketing ex-
penses than to reduce them.

Of course, this reasoning does not
apply to all classes of producers or to
all kinds of commodities. In market-
ing such a perishable product as milk,
for example, it has been found that
the company which assembles milk
from country points cannot only
clarify and pasteurize and bottle it,
but that it is best for it also to sell
it direct to consumers, Or in some
cases to retail dealers. There would
hardly be time to have it move
through the hands of a jobber, even
if there were no other reasons.

Also certain large concerns have a
sufficient volume of business to make
it possible and economical for them
“to do their own jobbing.” Combine
large volume with perishability, and
we find the principal reasons why the
large meat packers sell direct to re-
tailers all over the country.

And then there are certain products
like sewing machines and adding ma-
chines which are of high intrinsic
value, and which require expert dem-
onstration as well as a certain amount
of service after sales are consummated
_-which means that it is better for
the manufacturer to go direct to con-
sumers, ignoring even the retailer.

And so we have a variety of mar-
keting methods, depending on cer-
tain characteristics of the goods, the
size of the manufacturer, etc. But
as a general rule, in the case of most
of our staple commodities, such as
those that are bought in grocery
stores, drug stores, dry goods stores,
hardware stores, etc., the most econ-
omical method is through the hands of
jobbers. In many cases it is more
economical for manufacturers even to
use Commission men, manufacturers’
agents, brokers, and the like, in order
to get their goods into the hands of

jobbers.—Nation’s Business.
—_—_—_> +>

The man who gets all his views of
the world and the public through the
front windows of his store will never
become a man of broad vision.

 

MICHIGAN TRADESMAN

 

Wn. D. Batt
FURS

Hides
Wool and Tallow

Agent for the
Grand Rapids Steam
Ground Bone Fertilizer

 

28-30 Louis St.

Grand Rapids, Michigan

 

 

 

SIDNEY ELEVATORS

Will reduce handling expense and speed

up work—will make money for you. Easily

installed. Plans and instructions sent with

each elevator. Write et requirements,
t.

giving kind machin jatform
, wanted, as well as h et quote
Sidney, Ohio

  

“= a money saving price.
Sidney Elevator Mnfg. Co.,

 

Chocolates

 

Package Goods of
Paramount Quality
and
Artistic Design

 

31

 
  
  
  

Qa. b.wt ew
MOY
VA

AMMAN

BEL bot ee mM

 

  

    
 
 
   

 

 

 

 

Store and Window

AWNINGS

made to order of white or khaki duck,
plain and fancy stripes.

Auto Tents, Cots, Chairs, Etc.
Send for booklet.

CHAS. A. COYE, Inc.
GRAND RAPIDS, MICHIGAN

200 Strawberry Plants ‘9D

both postpaid anywhere at proper plant-
ing time. Send Now. We have 50 other
varieties of strawberries; also small
fruits, shrubs, trees, evergreens, etc. Free
Catalog of everything to plant. Our Re-
duced Prices will pay you to answer this
adv. Write today to

THE ALLEGAN NURSERY,
Box 29, Allegan, Mich.

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

 

 

Brick is Everlasting

 

Grande Grand
Rapids
Saginaw Brick Co., Saginaw
Jackson-Lansing Brick Co.,
Rives Junction

Brick Co.,

 

 

 

transaction.

ing and the father of success.

throughout the years,

standard of business ethics.

GRAND RAPIDS

 

CONFIDENCE

is the foundation of business—a mutual confidence existing

between buyer and seller is essential to any satisfactory
And confidence is the growth of years—the child of fair deal-

It is because we realize so well these facts that we have,
so jealously guarded the unvarying

quality of our merchandise and have maintained the highest

Our reward is that today, throughout the state, there is con-
fidence in the name of Judson Grocer Co. which makes our

business relationships a source of constant pleasure.

JUDSON GROCER CO.

MICHIGAN

 

 

 

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MICHIGAN TRADESMAN

March 1, 1922

 

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Says “Star” Salesmen Are Tempera-
mental.

In an address before the members
of the Rochester Ad Club on “Keep-
ing the Sales Force Efficient,” Mer-
leau C. Smith, sales manager of the
Utz & Dunn Co., Rochester, said in
part:

I have found no patented or “touch
the button” system for keeping a
sales force efficient, but have worked
out simple plans largely on the basis
of experience. Were you to ask my
employer how I keep a sales force
efficient he would probbaly reply: “He
doesn’t.” And I am inclined to think
that the advocates of scientific sales-
manship would agree with him, be-
cause while I do not consider my
sales problem essentially different
from that encountered in many other
lines of business, I have found that in
the handling of the class of salesmen
we employ the control that is least
apparent is generally the most effec-
tive, consequently work largely by in-
direction.

My efficiency work really begins
with the ‘hiring of the salesman. In
selecting them I try to obtain men of
business ability. Hence I generally
pass up the so-called ‘star’ who is
able to sell anything to anybody, any-
where, regardless of whether he needs
it or not, because in a business whose
future depends entirely on satisfied
customers who are making money
with our product, it is Just as essen-
tial that they are not oversold as it
is that they are sold sufficiently, and
for the further reason that I have
found “star” salesmen about as tem-
peramental as grand opera stars, con-
sequently they are usually trouble
breeders in any organization.

On the other hand, I pass up the
plodder who works entirely with his
feet instead of making his head do
its share, because while I recognize
the fact that industry and calls are a
necessity, I know that one hour of
intelligent work is worth several hours
of mere work.

The acid test is applied through the
love of money. I select men who like
to make money because I find that as
a rule they are the better business
men, and business men are what I am
after. Of course, it is necessary to
draw the line between the parsimoni-
ous and the thrifty because some men
will allow a penny in the hand to
blind them to a dollar across the
street, and thus might hesitate to go
to the expense of visiting towns
where there is no absolute certainty
of selling enough goods to compen-
sate them for the trip.

I am a great believer in results to
be obtained from personal contact,
and consequently study carefully the
personal equation of each member of

the sales force. This I am able to do
with our comparatively small] sales or-
ganization, comprising 24 active sales-
men, and to this end I make it my
business to become sufficiently well
acquainted with each man to have a
line on this point of view.

When we employ a new salesman I
keep him about the factory for from
two to four weeks before he starts on
his trip, ostensibly that he may be-
come familiar with our product, the
general house policy and matters of
that kind, but also that I may have an
opportunity to observe him under dif-
ferent conditions. As a result of the
knowledge thus obtained I am in a
position to write intelligently to any
of the salesmen with whom questions
may arise because I have a good idea
of the attitude of mind of each man
and the consequent effect my letter
will have. i

Kor the purpose of securing at a
glance a general idea of the condi-
tions in any particular territory, I em-
ploy the “man and tack” system but
do not depend on this as a business
record. It is a mere reminder. For
purposes of comparison I use a card
index record on which are entered all

orders as fast as received at the office.

From these cards I have made up
a comparative report showing the
amount of sales to each customer for
four seasons.

In connection with this record of
comparative sales to customers, we
make an annual check-up on all good
towns in each salesman’s territory
where we feel our product could be
sold advantageously. Once every
year each salesman is required to ex-
plain why he is not selling in such
and such a town, and I insist on his
giving us the names of the dealers in
each town on whom he is calling
regularly. This is partially for the
purpose of convincing myself of the
salesman’s good faith, but I also
utilize this information in checking up
my prospect list for the advertising
department, and in this way am able
to co-operate with the salesmen in
working new trade. These methods
have proven generally successful in
producing the expected volume of
sales.

HOTEL RICKMAN

KALAMAZOO

One block from Michigan Central
Station. Headquarters U. C. T.

Barnes & Pfelffer, Props.

 

 

 

 

OCCIDENTAL HOTEL
FIRE PROOF :
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R, SWETT, Mgr.

 

CUSHMAN HOTEL
PETOSKEY, MICHIGAN

The best Is none too good for a tired

Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

PARK-AMERICAN
HOTEL
Near G. R. & I. Depot

 

Kalamazoo

 

European Plan $1.50 and Up

HANNAFORDS
NEW CAFETERIA

9-11 Commerce Ave., or
45 Monroe Ave.

 

ERNEST McLEAN, Manager

 

 

Western Hotel

BIG RAPIDS, MICH.

Hot and cold running water in
all rooms. Several rooms with

For The Past 10 Years
Prop. of Cody Hotel Cafeteria

 

bath. All rooms well heated and

 

well ventilated.
A good place to stop.
Rates reason-

HOTEL WHITCOMB
St. Joseph, Mich.
Buropean Plan
Headquarters for Commercial Men
making the Twin Cities of
ST. JOSEPH AND BENTON HARBOR
Remodeled, refurnished and redecor-
rated throughout.

Cafe and Cafeteria in connection
where the best of food is ob-
tained at moderate prices.

Rooms with running water $1.60, with
private toilet $1.75 and $2.00, with
private bath $2.50 and $3.00.

J. T. TOWNSEND, Manager.

American plan.
able.
WILL F. JENKINS, Manager.

 

 

Beach’s Restaurant

Four doors from Tradesman office

QUALITY THE BEST

 

 

 

 

 

3 Short Blocks from Union Depot and Business Center
HOTEL BROWNING
MOST MODERN AND NEWEST IN
GRAND RAPIDS

 

ROOMS with Duplex Bath $2.00; With Private Bath $2.50 or $3.00

 

 

 

 

IN THE HEART OF THE CITY
Division and Fulton

{ $1.50 up without bath
RATES } © 59 up with bath

CODY CAFETERIA IN CONNECTION

 

 

 

Muskegon ts Michigan

 

 

NeW Otel Mertens

GRAND RAPIDS

  
 
 
 
 
 
   
  
  
 

 
 

 
     

 

Rooms without bath, .
; $1.50-$2.00; with show- Y y :
Union er or tub, $2.50. Ree
5 Meals, 75 cents or ns Os
Stati on a la carte. “ce Lo

es Wire for Resercapon., xa
ae eo ) 7_~ 4 aS
~ Sh
sae Wg = £84

041009 eee —, a ns
ee ae a - " Wp rrk. a #092
. Ba. Z | f B B o : Arent S
FRE: me , ee if Breee a8 ct et
scuieaa fe 6) BLE a a ‘ p B 5 f
—__ 1s |"

Fire Proof

 

 

Le eA aC STR a tase

Aa sn abaions hea sna AION i

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4

een

March 1, 1922

Verbeck Still Defends the American

Plan Hotel.

Jackson, Feb. 28—Mr. R. E. Law-
less, of Toledo, writes: “Hope you
get a reduction of rates for the travel-
er where justified. I am very curious
to know how Mr. Verbeck would be
able to make the Rickman, at Kalama-
zoo, pay at $3 on the American plan.
If he has a plan, I think all of us
would like to know about it. It
would be interesting to know what
the traveler thinks of the American
and European plans. My opinion is
that in country towns the bulk of the
business should be American plan. I
have operated both ways. There is a
strong tendency to return to the
American plan. I would like very
much to see the receipts and operat-
ing costs of such a hotel as the Rick-
man after six months on the American
plan at $3 per day. I would also like
to spend a week there to get a line
on the table. I hope they try it. If
they do I will reserve a room for a
week.”

In speaking of the Rickman in a
recent article, I only made the sug-
gestion that I thought that Kalamazoo
would support one good American
plan hotel, and that the Rickman was
the logical one to trv it. This, how-
ever, was only my personal opinion,
based upon recent observation,

I would hardly feel like suggesting
to Brother Barnes that he ought to do
it and he has never encouraged me
with any intimation that he was will-
ing to try it, but now that this mat-
ter has been brought home to me, |
will attempt to give my reasons for
cultivating the thought.

The Rickman, primarily, is an ideal
modern hotel of fire-proof construc-
tion. It makes a rate ‘on its rooms of
$1.50 up. Its dining room and kitchen
are on the second floor and for this
reason must depend to a large de-
gree on patronage derived from its
own guests, not to my notion being
in a position to cater to a transient
cafe trade. As is the case with all
hotels, it must feed its employes and
it is very desirable, under all the cir-
cumstances, to make it a self-sustain-
ing department of the hotel. Now the
Rickman is equipped to handle a very
large business in its dining room,
which is attractive and comfortable.
Then whv not fill it with guests? So
long as it must depend in such a large
degree upon the patronage of travel-
ers under its own roof, the logical
thing to do is to make a charge and
menu so attractive that they will. not
be lured away to outside restaurants.

As I before stated, I am not speak-
ing for Mr. Barnes, or assuming his
responsibilities, but if 1 were operat-
ing his hotel I would most certainly
attempt to fill that dining room to its
capacity and I would try to do it by
this method:

On the basis of a room charge of
$1.50 I would include three simple but
appetizing meals based on a charge of
50 cents each, aggregating an ad-
ditional $1.50 or $3 per day. Higher
rates would naturally be charged
where a higher room rate prevailed,
as say $4 with bath and upwards.

The first natural objection to be
advanced is that it would be purely
speculative as an experiment; that it
would contemplate an unusual risk in
the preparation of food which might
not be sold.

What is this risk?

Breakfast and “supper, under or-
dinary circumstances, are more or
less short order meals, hence prepara-
tion of these functions would entail no
risk not already undertaken in the
regular a la carte service.

Dinner service is a question of quan-
tities in advance preparation. Roasts
and entrees are all principal features,
whether the meal be served a la carte
or table d’hote.

The big idea

is that the dining

room ought to at least carry its share
of the financial burden in the conduct
of a hotel, rather than be made an
additional burden on the organization.

I have visited scores of hotels now
conducted on the European plan, with
expensive restaurant equipment and

MICHIGAN TRADESMAN

great overhead kitchen expenses,
which are daily suffering loss in this
department. Many of them are not
feeding 10 per cent. of their room
patrons. Why not feed them all? Ex-
perience has demonstrated that the
a la carte service, no matter how rea-
sonable the charge for individual
items, while ample in portions served,
does not supply the variety the or-
dinary guest requires except at a pro-
hibitive cost. Smaller portions served
in tasteful selection are what make
the meal attractive.

The other day while visiting with
one of the old-time hotel men of De-
troit, I suggested to him that on many
happy occasions in the good old da s
I had partaken of his table d’hote
meals and I had often wondered if
they could ever be duplicated at any
cost. He assured me that while it
might be accomplished, the ensemble
would prove disheartening and nause-
ating to the diner.

Mr. Lawless would like to know
the opinion of the traveling man on
the American versus the European
plan hotel service. Since receiving
his communication I have interviewed
several of this profession on this sub-
ject and I admit I do find a diversity
of opinion expressed, so far as con-
cerns hotels in cities of a population
of 10,000 or over. Probably the much
larger per cent. prefer to let the cus-
tom continue. In other words, they
prefer to pay a stipulated room price
and shop around among cafeterias and
outside restaurants for their food, but
when it comes to the smaller towns
they are almost unanimous in favor-
ing the American plan.

I will give you a few instances to
make myself clear on this point:

The Park Hotel, at Mt. Pleasant,
makes a rate of $1.50 per day on its
rooms. A very acceptable breakfast
on the club plan costs approximately
50 cents and a table d’hote luncheon
follows at 65 cents; but the evening
meal—in this case being dinner—is
served a la carte at a reasonable
charge as to the individual items. It
is the cause of a great deal of criti-
cism by traveling men, because it is
beyond their means, even though they
hunger for the eatables. As a result,
some of them check out and go to
restaurants which ought not to be in
existence and would not be if Mr.
Bosworth would give his guests as
good a meal as he serves at noon on
the same basis. Being on particular-
ly friendly terms with Mr. B., I am
now suggesting to him that he make
this change in his service.

The Elliott House, at. Sturgis, is
conducted on the American plan ex-
clusively and my personal observa-
tion leads me to think that the liberal
patronage it enjoys is a sufficient
vindication of my idea that the coun-
try hotel, at least, should use a flat
daily rate. . Sturgis is a city of 6,000.
Mt. Pleasant has about 5,000. Mr.
Gerow, proprietor of the Elliott, feeds
all of his guests and has very little
checking out to do.

The Hotel Keefer, at Hillsdale, an-
other city of 6,000, is run strictly
American and is certainly a striking
example of the success of that system.
Above all it meets with the com-
mendation of its patrons.

The Columbia Hotel, at Kalamazoo,
while not conducted on the American
plan, serves all of its meals at a
stated price and receives its reward in
a profitable patronage.

The fact that there is a crying de-
mand for the return of the American
plan hotel is recognized by very many
of the larger hotels which supply
meals, in competition with a la carte
service, at regular stated prices and
enjoy a patronage which warrants
them in continuing the custom.

Smaller portions with greater va-
riety is what the man who “pays the
freight” really hankers after.

On a recent visit to Chicago my at-
tention was called to the fact that one
of the largest hotels in that city is
making a specialty of a table d’hote
dinner, with unrestricted selection—
all you can eat—for $1. Does it pay?
They are serving 2,000 of such meals

every day and the wonderful innova-
tion is the subject of town talk.

In passing, I want to say that of
late I have found several instances
where hotels, particularly in the coun-
try, are reducing rates somewhat.

Just at this writing my attention is
called to the announcement of the
Bowman Hotel, at Otsego, exclusive-
ly on the American plan, which will
hereafter charge a flat rate of $2.50
per day.

C. V. Cable, of Kalamazoo, repre-
sentative of the Goodrich Rubber Co.,
is one of the old-time travelers of
forty years ago. I asked him which
he considers the ideal country hotel
of Michigan. He says it is the Hart-
ford Hotel, at Hartford, operated by
Roy Hinkley.

Jesse R. Purkey, of Kalamazoo,
traveling for the Pitman-Moore Co.,
Indianapolis, takes issue with him.
He says it is the Harvey Hotel, at
Constantine. Frank S. Verbeck.

—_——__.2 >
Opposed To the Bonus.

Detroit, Feb. 283—I have been read-
ing all the arguments for the soldiers’
bonus and expected to find some real
reasons why it should be paid. How-
ever, I have seen nothing so far that
resembles a good argument. The sol-
diers of the Great War, except those
who were wounded, gassed or dis-
abled in any way whatsoever while
they were in the service do not de-
serve any bonus. The claim is that
the soldiers do not want to be made
objects of charity. Well, then, why
all this cry for a bonus? Ah, I for-
get! The Government is soing to
pay it, and it is legitimate to skin the
Government out of everything we can.
We raise the money by soaking, the
rich. We fail to forget that they are
investing their money in tax exempt
bonds instead of factories and other
enterprises that would give us poor,
abused soldiers jobs, to say nothing
of giving the Government more in-
come.

We fail to realize that every time
taxes are increased for the so-called
rich, it is poor people who pay the
bill and a little bit more besides, for
every time a manufacturer, wholesaler
or retailer pays the tax he adds it to
the cost of the article he is selling and
then adds a little profit for good luck.

There is nothing in the Constitution
that I know of that says that if a man
once fights for his country the Gov-

 

33

ernment will support him for the rest
of his life. We were paid $30 a month
while we were in the army, with an
increase for overseas service, and that
was enough, judging from the size of
the pots in the poker and crap games
that were in session whenever the
men had a few minutes to spare. Just
because the infamous Gompers influ-
enced his labor union dupes to take
advantage of the situation and plunder
the people unmercifully during the
war, is there any reason why we
should make bad conditions worse.

I will be entitled to a bonus if the
bill is passed, but I possess one vote
that will never be cast for the graft-
ing politician who votes for the bill.
I am not the only one who fee'- that
way either. The other day I had
luncheon with some friends, all of
whom had spent over a year in France
and their opinion is the same as mine,
so far as the bonus question is con-
cerned.

I believe that the sick, wounded and
disabled should have everything that
will make life more interesting and
more comfortable for them, but let the
remainder of us work for a living like
other self-respecting people do and
not place ourselves in the light of
either grafters or mendicants.

W. G. Ackerman.
—_——_>> >

Detroit men who understand the
situation assert that Henry ford did
not buy the Lincoln plant because he
wanted it, but because the ownership
of the business would enable him to
indulge his vindictiveness against
Newberry and Joy on account of their
being heavy stockholders in the Pack-
ard Motor Car Company. Instead of
using his vast wealth to make the
world sweeter and cleaner, to alleviate
poverty and suffering and encourage
men to make discoveries for the bene-
fit of humanity, Henry ford appears to
find more enjoyment in giving free
play to his wrath and malice in pun-
ishing ‘his enemies and _ throwing
stumbling blocks in the pathway of
those who disagree with him or re-
fuse to fall in with his crude ideas, ig-
norant assumptions on matters of his-
tory, finance and governmental policy.

 

significant fact.

GRAY MOTOR

Citizens 64826

 

The Gray

“It appears certain that for some years to come new users

of automobiles will largely be people of limited means

who will purchase inexpensive cars.”—Leonard P. Ayres

Vice President Cleveland Trust Company.
The GRAY Car led the field in sales at the Grand Rapids
Automobile Show just completed. It was decidedly the sen-
sation of the exposition. To the shrewd investor this is a very

A limited amount of 10% participating preferred stock, with
each ten (10) shares of which two (2) shares of common is
purchased, is offered for subscription. The preferred stock,
in addition to a 10% dividend, participates equally with the
common after 10% has been paid upon the common.
are several other attractive features of this investment which
we will be glad to explain to those who are interested.

DETROIT, MICHIGAN

Address All Correspondence to
GILBERT E. CARTER
507 G. R. Savings Bank Building
Grand Rapids, Mich.

There

CORPORATION

Bell M 46

 

 

 

 

MICHIGAN TRADESMAN

 

 

 

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Michigan Board of Pharmacy.
President—James Ii. Way, Jackson.
Sec’y and Treas.—Charles SS. Koon,

Muskegon.

Director of Drugs and Drug Stores—
H. H. Hoffman, sandusky; Oscar W.
Gorenflo, Detroit; Jacob C. Dykema,
Grand Rapids; J. A. Skinner, Cedar
Springs.

March Examination Session—Grand
Rapids, March 21, 22 and 23.

June iKxamination Session—Detroit,
June 20, 21 and 22.

 

Successful Candidates at the Detroit
Meeting.

Muskegon, Feb. 28—The following
candidates were successful at the ex-
amination held by the Michigan Board
of Pharmacy in Detroit, January 17,
18,

Registered Pharmacist.

William J. Dobson, Detroit.

L. H. Glendening, Orion.

Delos Clair McKay, Detroit.

Leonard Bergstein, Detroit.

Jewell I. Boylan, Ann Arbor.

Orilla Cunningham, Coleman.

E. J. Downing, Detroit.

William A. Farst, Morenci.

Russell H. Hiner, Detroit.

Max Kritt, Detroit.

Irving Lamden, Detroit.

Samuel Lasnick, Detroit.

Lee I. Mertens, Manistee.

Alba Orrin Myers, Owosso.

Robert A. Miller, Mt. Clemens.

Frank S. Ord, Detroit.

Fred Charles Pape. Detroit.

Joseph Reiss, Detroit.

3ernard Shawl, Bay City.

Morris Simon, Detroit.

C. F. Supernaw, East Jordan.

Lawrence F. Smith Detroit.

Saul Tafler, Detroit.

G. Carl Tasker, Lake Odessa.

William H. Timm, Detroit.
Olaf, - Todt, Detroit.
Dr. A. Tosch, Detroit.

& D. VanValkenburgh, Northville.
Mitchell Victor, Detroit.

Frederick G. Weed, Detroit.

Eldie S. Weyer, Detroit.

James H. West, Detroit.

John A. Burns, Detroit.

Registered Assistant Pharmacist.
Hugh Todd Bell, Detroit.
David M. Bez, Detroit.
Lynn D. Burch, Detroit.
Benjamin Cohen, Detroit.
John C. Caldwell, Imlay City.
Grover E. Cook, Birmingham.
Leon Friedman, Detroit.
William W. Gorin, Highland Park.
Arthur F. Hebding, Detroit (honor)
Louis Kertesz, Detroit.
Frank J. Kulka, Detroit.
Robert Leland, Durand.
John Krasnick, Holly.
Kenneth G. Miller, Lansing.
Adam N. Popa, Manistee.
Leslie C. Perkins, Detroit.
Jack Reitman, Detroit.
Henry Rice, ee
oe K. Richter, Saginaw.

Earl E. Rose, Detroit.
Willard J. Scholl, Morenci.
Steven F. Tilley, Highland Park.
Walter Wayne Watts, River Rouge.
Randolph M. Wisdom, Detroit.
Harry J. Wiggle, Detroit.

 

Next Meeting of the Board.

Muskegon, Feb. 28—The Board of
Pharmacy will hold a meeting for the
examination of candidates for registra-
tion at the Evening Press building,
Grand Rapids, Tuesday, Wednesday
and Thursday, March 21, 22 and 23,
beginning at 9 o’clock a. m. of the
21st. All candidates must be present
at this hour. Applications must be

filed with the Secretary at least one
week before the examination.
Preliminary Requirements.

All candidates must furnish -satis-
factory evidence to the Board that
they have completed work in the
public schools equivalent to tenth
grade.

Candidates for Registered Pharma-
cist must furnish affidavits showing
that they are at least twenty-one years
of age and have had not less than
four years’ practical experience in
pharmaceutical work and compound-
ing prescriptions.

Candidates for Registered Assistant
Pharmacist must furnish affidavits
showing that they are at least eighteen
years of age and have had not less
than two years’ practical experience
in pharmaceutical work where drugs
medicines and poisons are dispensed
and prescriptions compounded.

Not to exceed two years’ attendance
at a recognized school of pharmacy
may be accepted by the Board in lieu
of a like period of practical pharma-
ceutical experience. Only full college
years will be accepted.

If registered as an apprentice do not
fail to mention the fact in your ap-
plication and give the number of your
apprentice’s certificate.

Applications for examination and

blank forms of affidavits for practical

or college experience may be obtained
from the secretary.

Fee for Registered Pharmacist, $15;
fee for Registered Assistant Pharma-
cist, $10. Fee for re-examination:
Registered Pharmacist, $3; Registered
Assistant Pharmacist, $2. There is
also a Certificate, fee after passing:
Registered Pharmacist, $15; Register-
ed Assistant Pharmacist, $10.

Next examination, Detroit, June 20,
21 ana 22.

Charles S. Koon, Sec’y.
—_ 2 >>
Death of Pioneer Druggist of Reed
City.

Reed City, Feb. 28—Reed City’s
first school superintendent, Philo M.
Lonsbury, died recently at Ballard,
Wash. Mr. Lonsbury was one of the
pioneer druggists of Reed City, hav-
ing engaged in business ‘here in the
spring of 1872 under the style of
Clark & Lonsbury. The next fall he
removed to this place from Allegan
and took the position of principal of
the schools. He continued in that
position for about a dozen years,
when he purchased the interest of his
partner in the drug stock and con-
tinued the business for twenty years
under the style of P. M. Lonsbury.
He erected the three-story brick
building which occupied the = site
where the Parkhurst-Hammond build-
ing now stands. This building burned
shortly before Mr. Lonsbury moved
from Reed City. It was while en-
gaged in the drug business that he
was elected to the State Legislature in
the early 90s. In 1904 Mr. Lonsbury
sold his drug stock to Arthur Mul-
holland. May 1, 1907, he moved to
Washington with his family and had
since made that State his home. Since
going West he had lived a retired life,
being well along in years. He was
about 93 years of age.

Mr. Lonsbury was an active mem-
ber of the Congregational church and
was also active in Masonic circles. He
enlisted in company E, 17th Michigan
infantry at Ypsilanti, Aug. 1, 1862, be-
ing then about 25 years of age. He
was captured by the enemy May 12,
1864, sent to Andersonville prison,

and eleven months later escaped while
being transferred with other prisoners
to Libby. He reached the Union lines
not long before the surrender of Lee.

The editor of the Tradesman was
a pupil under Prof. Lonsbury fifty
years ago and also a clerk in his drug
store and wishes to bear testimony to
the unfailing kindness and goodness
of the man. He.was an enthusiastic
educator, a conscientious merchant, a
good citizen and a Christian gentle-
man,

—_——_>+>____

Lost Sales Indicated By Form.

Out West a dealer was surprised to
learn the number of sales lost in the
ordinary course of business. In order
to analyze the situation, he had a
form printed, indicating the goods out
of stock, the date, followed by lines
numbered for customers served. The
clerk was instructed to note on these
slips the reason for the loss of each

March 1, 1922

sale. The clerks were given to under-
stand that the system was not in-
tended to demerit them—rather to
check up on the weak spots in the
store management. The slips were
made out in duplicate, one retained
by the department manager and the
other sent to the business office. In
this particular store the loss of sales
was due largely to shortage. The
item desired by the customer was out,
and he was not induced to try some-
thing else. Other features demon-
strated by this system were that the
store was able to keep track of its
customers’ preference for colors, di-
mensions and other details of individ-
ual items carried in stock; that the
manager, by retaining the duplicate
slips, was given an opportunity to
check up each department.

 

 

 

JOHNSON RE-ENTERS
THE CIGAR
BUSINESS

Tunis Johnson, president of the G. J. Johnson Cigar
Co., of Grand Rapids, up to the time of its sale two
years ago to the Consolidated Cigar Corporation, has
re-entered the cigar business by his purchase this week
of the controlling interest in the Monroe Cigar Com-
pany of Grand Rapids, makers of the well-known
Van Dam cigar. Mr. Johnson brings to his new con-
nection the ripe experience of twenty years in the
cigar and tobacco business. Since leaving the G. J.
Johnson Cigar Co., he has been in the leaf tobacco
business, both growing and experimenting in the
curing of tobacco. Good news to smokers was con-
tained in the announcement that a fifteen cent Van
Dam, club size, will be brought out to sell two for
a quarter. The popular ten cent sizes will be retained,

and a new five cent value will also be added.

 

 

 

 

Easter Novelties

 

EASTER CANDY

(EASTER SUNDAY, APRIL 16)

You will need a good, big supply this year.

Candy Easter Eggs
Fancy Package Chocolates

Including

Jadeams )OWNEY'S (Pees

PUTNAM FACTORY, Grand Rapids, Mich.

Get your order in early for

 

 

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iiagimcitastenle 4 h bi ice nro

 

 

March 1, 1922

Oil Possibilities in the Upper Penin-
sula.

Studies in the field by the State
Geologist have shown the scientific
foundation for believing that oil may
be discovered in the Upper Peninsula
at Seul-Choix (pronounced locally
“Seesh-wa”). Point on the Lake Michi-
gan shore of Schoolcraft county, and
during the summer active drilling was
undertaken about a quarter of a mile
from the lake shore. When J. E. Doelle
and the writer visited the spot late in
September, we found! regular drilling
apparatus in position and consider-
able work already accomplished. More
recently still a scientific study of the

’ field has been made by E. E. White,

described as an oil geological expert
from the Texas field, under the aus-
pices of the Cleveland-Cliffs Iron Co.,
one of the oldest, largest and most
conservative mining companies in the
Peninsula. Mr. White’s report, as re-
cently made public, is very optimistic,
but recognizes that it will perhaps
take several drill-holes to definitely
determine the oil possibilities of the
region. Some six thousand acres of
land have been taken under lease by
the trustees for the contributors, the
trustees residing, it is stated, in Sag-
inaw. If oil is discovered it will not
make a lot of farmers rich over night,
for the field lies in an undeveloped
area, covered with a scrubby forest
growth for the most part. However,
a few miles away is some of the best
farming country in the Peninsula, and

MICHIGAN TRADESMAN
Wholesale Drug Price Current

if oil is discovered, it is clear that
these farmers will not be unaffected
thereby. It has often been pointed out
that, with our remarkable line of min-
eral and other resources, enjoyed by
the Peninsula, only coal or oil is lack-
ing to complete the elements in a
great industrial advance. The pres-
ent field lies close to an old fishing
harbor on Lake Michigan, which will
afford ready means for lake shipment.
L. A. Chase.

oss
Nine Things For Salesmen to Think
About.

1. Our customers judge this com-
pany by what they think of you.

2. Old customers are new cus-
tomers who have been rightly treated.

3. The recollection of pleasant
treatment remains when everything
else is forgotten.

4, Do not expect a customer to be-
lieve what you do not believe your-
self.

5. Courtesy always pays—and you
are paid to be courteous.

6. Two are required to make ser-
vice perfect—the server and_ the
served; and you are always respons-
ible for your part.

7. Our satisfied customers are our
most valuable asset.

8. Let your willingness
your obligations.

9. We exist not alone for to-day
We live for to-morrow also.

outrun

—_—_—__++.—__
Many ideas, like many people, look
good until you try them out.

 

1229 Madison Ave., S. E.

ONE OF THE BEST AND MOST COMPLETE LINES OF

ART CALENDARS AND NOVELTIES

IS BEING SHOWN BY

The Calendar Publishing Co.

G. J. HAAN, President and Manager

Citz. Phone 31040

Grand Rapids, Michigan

 

 

STAPLE SUNDRIES

 

 

Safety Razors
Writing Paper

Pens

Perfumes

Nail Files

Face Powders

Lather Brushes

Razor Strops
Toilet Soaps

Under present conditions the retailer will do well to buy
only staple merchandise, of any sort, and this particularly
applies to sundries. Keep your shelves well filled with sun-
dries which sell themselves such as:

Pencils

Popular Books
Candy
Tooth Brushes
Rubber Goods
Shaving Soaps
Razor Blades
Pound Paper

Typewriter Supplies
Inks Etc.

 

 

 

Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan

 

 

 

Prices quoted are nominal, based on market the day of issue.

Acids
Boric (Powd.) -- 17%@ 25
Boric (Xtal) ----17%@ 25
Carbolic ea ee 30@ 36
Clitie 60@ 65
Muriatic ...._... 34%@ 8
NitriG, (2202 9@ 15
Oxene 4 us 25@ 30
Sulphuric ------- 3%@ 8
Tartarie <2. 40@ 60
Ammonia
Water, 26 deg. -. 10@ 18

Water, 18 deg. — 8%@ 13

Water, 14 deg. -- 64%@ 12
Carbonate  --.--- 22@ 26
Chloride (Gran) 10@ 20
Balsams
Copaiba ..—.._...- 60@1 00
Fir (Canada) ~--2 50@2 75
Fir (Oregon) --. 60@ 80
Per 3 2 50@3 00
Poli 222 1 00@1 20

Barks
Cassia (ordinary) 25@ 30

Cassia (Saigon) 50@ 60
Sassafras (pw. 55c) @ 650
Soap Cut (powd.)
S66 15@ 20
Berries
Cubeb ---.-----. 1 50@1 16
igh —-. 25@ 36
sunipery —._..- 7@ 16
Pricky Ash ~----- @ 30
Extracts
Licorice —...-...— 60@ 65
Licorice powd. -. 70@ 80
Flowers
Arnica —- 5... 75@ 80
Chamomile (Ger.) 40@ 50
Chamomile Rom T5@1 25
Gums
Acacia, ist .._.__ 50@ 55
Acacia, 2nd ----- 45@ 60
Acacia, Sorts --. 20@ 25
Acacia, powdered 30@ 35
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 30@ 36

Aloes (Soc. Pow.) 70@ 75
Asafoetida ------ 65@ 75
"OW. ooo 1 00@1 25
Camphor = ------ 1 20@1 25
Guaiae —.....___. 75
Guaiac, pow’d_. @1 00
Kino: 2 @ 7
Kino, powdered. @ 8
Myrrh 10
Myrrh, powdered 16
Opium ------. 9 40

Opium, powd. 10 oeato 60
Opium, gran. 10 ee 60
Shellac —----.-—. @1 00
Shellac Bleached sgl 05
Tragacanth ---- 3 25@3 75
Tragacanth, pw. 2 feo 00
Turpentine ~-..-- 25@ 30

Insecticides
Arsenic 2.0. 3. 09@ 20
Blue Vitriol, bbl. 07%
Blue Vitriol, less 8@ 15

Bordeaux Mix Dry 14@ 29
Hellebore, White

powdered
Insect Powder --
Lead Arsenate Po. 16@ 28
Lime and Sulphur

20@ 30

Dry 09144@23%
Paris Green -.-. 36@ 46
Leaves
Buehu: =. 1 75@1 90
Buchu, powdered @2 00
Sage, bulk -~.---- 67@ 70
Sage, % loose -_ 72@ 78
Sage, powdered. 55@ 60
Senna, Alex. ... 1 40@1 50
Senna, Tinn. --. 30@ 386

Senna, Tinn. pow 35@ 40

Uva Urai —-.=--— 20@ 25
Oits

Almonds, Bitter,

tre 5... 10 50@10 75
Almonds, Bitter,

artificial .... 2 50@2 75
Almonds, Swete,

(Ue 22... 1 00@1 25

45@ 175...

Almonds, Sweet

imitation ----. 60@1 00
Amber, crude —. 3 00@2 br’
Amber, rectified 2 25@2 5
Ange: 2S 1 26@1 BO
Bergamont ~~. 8 00@8 26
Caleput —........ 1 60@1 76
Cees. 2 2 75@3 00
Castor -..-...-. 1 32@1 56
Cedar Leaf — 1 50@1 75
Citronella —._---- 85@1 10
Cleves us 3 25@3 50
Cochanut ......— 25@ 35
God Liver ....... 1 15@1 25
Croton. —....._._.... 2 25@2 50
Cotton Seed --. 1 10@1 20
Cubebs -------- 9 50@9 75
HBigeron ———-...- 4 00@4 25
Eucalyptus ---. _ 75@1 00
Hemlock, pure. 1 50@1 75
Juniper Berries 3 25@3 50
Juniper Wood 1 50@1 76
Lard, extra --.. 1 25@1 45
Lard, No. 1 _--. 1 10@1 20
Lavendar Flow 6 00@6 26
Lavendar Gar’n 1 75@2 00
Lemon -.---.----- z 75

 

 

Linseed Boiled bbl. 93
Linseed bld less 1 00@1 08
Linseed, raw, bbl @ 91
Linseed, raw, less 98@1 06
Mustard, true 02. > 7d
Mustard, artifil, os 50
oo 3 sgt Fs
ive, pure ~~~

Olive, Malaga,

yellow —---— 2 76@38 00
Olive, Malaga,

green 2 75@3 00
Orange, Sweet 5 00@5 25
Origanum, pure 2 60
Origanum, com’! 1 00@1 20
Pennyroyal -_. 2 60@2 75
Peppermint ~~. 3 25@3 50
Rose, pure -- 12 00@16
Rosemary Flows 1 50@1 7
Sandalwood, HB.

1. _.----- 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 1 oat 25
Spearmint ~----- 22 oa3 76
Sperm ....._....{ 2 60
‘Tansy —.......- io” edo 75
Tar, USE 65
Turpentine, bbl. - “3 92
Turpentine, less 99@1 07
Wintergreen,

leat 7 00@7 25
Wintergreen, sweet

bivrenh: oc 3 75@4 00
Wintergreen art oer 10
Wormseed ---- 50@6 75
Wormwood -.. 18 00@ 18 25

Potassium
Bicarbonate ---. 35@ 40
Bichromate ------ 15@ 25
Bromide --.------ 36@ 45
Carbonate ------ 30@ 35
Chlorate, gran’r 23@ 30
Chlorate, powd

or etal 3 16@ 25
Cyanide --.------ 35@ 650
Joaide =... 6 3 87@4 03
Permanganate -. 25@ 40
Prussate, yellow 45@ 5b
Prussiate, red-.. 65@ 175
Sulphate ------- 40@ 50

Roots
Alkanet -~------. 2 50
Blood, powdered_ av@ 60
Calamus -—..._... 35@ 76
Elecampane, pwd 25@ 30
Gentian, powd... 20@ 30
Ginger, African,

powdered --.--- 23@ 30
Ginger, Jamaica 52@ 60
Ginger, Jamaica,

powdered ---. 42@ 50
Goldenseal, pow. 5 50@6 00
Ipecac, powd. -. 2 75@3 00
Licorice’ ~-...... 40@ 45
Licorice, powd. 25@ 30
Orris, powdered 30@ 40
Poke, powdered 30@ 35
Rhubarb, powd. @1 00
Rosinwood, powd. 30@ 385
ee Hond.

_...--- 1 25@1 46
Suranperiila Mexican,

ground -.----- 80
Squills —.____..... 35 40
Squills, ‘powdered 60 70
Tumeric, powd. 15 20
Valerian, powd. 50 60

Seeds

Anise -. 35
Anise, powdered is 40
Bird, if 15
Ca a 15
Caraway, Po. .256 13@ 16
Cardamon —-.. 1 50@1 76
Celery, powd. .35 .25@ 380
Coriander pow. .25 3g 20
Be 20
a ee Soe 4G

ea o7@ 13
lax, ground --.. 07@ 13
Foenugreek pow. 8@ 15
Hemp 22. 8@ 15
Lobelia, Powd. --- ¢ 50

Mustard, yellow 10 16
Mustard, black -. 15@ 20
Poppy. —--------.. 0@ 40
Sots eee @2 25

ieee se 15@ 20
Sap eailia oe 20@ 30
Sunflower -~------ 71%@ 15
Worm American 30@ 40
Worm Levant 2 25@2 40

 

Tinctures
Aconite ......... 1 86
AMG -.2.06 ee 1 65
ALGiC“g, 4.2... 1 50
Asafoetida -..--- 3 90
Belladonna --.... 1 36
Benzoin ------.. 2 40
Benzoin Comp’d 33 15
Buene oe 3 15
Cantharadies -.. @3 00
Capsicum -....-. 2 30
Catechu ......... 1 60
Cinchona -...... 310
Colchicum  ---.-- 2 00
COROUR iowa 3 00
Digitalia ......... 1 80
Gentian —....... gi 40
Ginger, D. S. -. 1 80
Cuswee 2. 2 80
@2 5@
@1 00
1 50
1 50
1 40
@2 50
@1 50
@3 50
85
Opium, acts d @, 50
Rhebeard ....... @2 00
Paints
Lead, red dry ~ 124%@12

Lead, white dry 7 12
Lead, white oil }

5
tS
af,

Ochre, yellow tbl. —| 2
Ochre, yellow less 2% 6
PUtty oo 4@ 8
Red ‘vanetn Am. 3% 7
Red Venet’n Eng. 4@ 8
Whiting, bbl. -—. @ 4%
Whithhe 2. on 10
L. H. P. Prep. 2 50@2 76
Rogers Prep. -. 2 50@2 76
Miscellaneous

Acetanalid -.---- 55@ 75
(A OS@ 12
Alum, powd. and

ground _........... 09@ 16
Bismuth, Subni-

tate .2.. 2 68@2 85
Borax xtal or

powdered .... 7%4@ 13
Cantharades, po + 50@4 00
Calomel —........ 27@1
Capsicum * i @
Carmine ~----.- 6 00@6
Cassia Buds -.-. 30 4
Cloves 5
Chalk Prepared 16 18
Chloroform --.-- 66@ 77
Chloral Hydrate < oa) 85

Cocaine ---... 0 25
Cocoa Butter --- so. 16
Corks, list, less 40@50%
Copperas -.....__ 3 10
Copperas, Powd. 4@ 10
Corrosive Sublm 1 05@1 22
Cream Tartar --. 37@ 45
Cuttle bone ----. * @ 75

Dextrine ~------- 04@ 16
Dover’s Powder 3 50@4 00
Emery, All Nos. 10 15
Emery, Powdered. 8
Epsom Salts, bbis. @ 3%
Epsom Salts, less 44%@_ 09
Ergot, eo 1 isa’ te 00
Flake White -~---
Formaldehyde, as aS rn

Gelatine ------ 40@1 60
Glassware, less dst.
Glassware, full case 60%.
Glauber Salts, bbl. @03%
Glauber Salts less 04 10
Glue, Brown — 21 30
Glue, Brown Grd 12%4@ 20
Glue, White --_. 25@ 35
Glue, White Grd. 30@ 365
Gigcerine ........- 21@ 35
Mops ..........- 56@ 75
ledine _...... 5 58@6 04
Iodoform -—----- 6 55@7 00
Lead Acetate -. 18@
Lycopedium ~--. 2 00@2 10
Maee _. 2... 4
Mace, powdered 95@1 00
Menthol -.--.--- 7 50@8 00
Morphine ----.. 7 er 80
ae Vomica -.-- 7

Nux Vomica, pow. 23@

 

Pepper black pow. ais
Pepper, white -. 40@

Pitch, Burgundy 10 ig
Quassia aoe ee 15
Guinine _....... 82@1 43
Rochelle Salts -. 30 40
Saccharine —-~-- 30
Salt Peter 11 22
Seidlitz Mixture 30 40
Soap, green ---. 15 30

Soap met castile 22% 25
oe white cas
@15 00
less, per bar —~* = a
Soda Ash
Soda Bicarbonate , 2 gait
Soda, Sal : a5

Spirits Camphor
Sulphur, roll ----

sean. ° white castile

Sulphus, Subl. -- 149
- Tamarinds -~.---- 5 30
Tartar Emetic ~ 70 15
Turpentine, Ven. 50@2 25
Vanilla Ex. pure 1 50@2 00
Witch Hazel .. 1 47@2 00

Zinc Sulphate -. 06 16

 

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing, and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country merchants will have their orders
filled at market prices at date of purchase.

 

ADVANCED

Evaporated Apples
Some Prunes

DECLINED

Canned Spinach
Cream Tartar

 

 

Beans Currants
Peas Orange Peel
Fruit Jars Sago
Corn Syrup Tapioca
Feed Wheat
Corn Hides
AMMONIA CANNED FRUIT. CANNED VEGETABLES.

_— Brand
2 doz. in carton,
ner Gpy,. _....__._.... ia
cx di, 3 doz., 12 oz. 4 50
Parsons, 3 doz. small 6 30
Parsons, 2 doz. med. 5 00
Parsons, 2 doz., lge. 6 70

16 0z.,

AXLE GREASE

 

OS 8b) 2 4 25
Ma 2 ib 5 50
BAKING POWDERS
Calumet, 4 oz., doz. 97%
Calumet, 8 oz., doz. 1 95
Calumet, 16 oz. ,doz. 3 35
Calumet, 5 Ib., doz. 12 75
Calumet, 10 Ib., doz. 19 00
K, ©., 10c, Gox. —_.. 95
K. C., 20c, doz. ---. 1 85
kK C., Zoe, doz. 2 36
K. C., 6 ib., doz. —_.. 7 00
Queen Flake, 6 oz. -- 1 35

Royal, 10c, doz. ~----- 95
Royal, 6 oz., doz. —- . 2
Royal, 12 oz., doz._-
Royal, 5 Ib. ~-.-----. a1 30
Rumford, 10c, doz. —- 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz., doz. 2 40
Rumford, 5 lb., doz. 12 60
Ryson, 4 oz., doz. -- 1 35
Ryson, 8 oz., doz. -- 2 25
Ryson, 16 oz., doz. 4 05
Rocket, 16 oz., doz. 1 25
BLUING
Jennings Condensed Pearl
C-P-B “‘Seai Cap’’
3 doz. Case (15c) ---- 3 75

BREAKFAST FOODS
Cracked Wheat, 24-2 4 -
Cream of Wheat ---. 7 5
Pillsbury’s Best Cer’l 2 70
Quaker Puffed Rice-. 5 45

S

uaker Puffed Wheat 4 30
oo Brfst Biscuit 1 90
Quaker Corn Flakes 2 80
Ralston Purina ---... 4 00
Ralston Branzos ---- 2 70
Ralston Focd, large ~- 3 60
Ralston Food, small__ 2 90
Saxon Wheat Food — 4 80
Shred. Wheat Biscuit 4 36

Post’s Brands.
Grape-Nuts, 248 ----. 3 80
Grape-Nuts, 100s -.. 2 76
Postum Cereal, 128 ~ 2 25
Post Toasties, 36s -- 2 85
Post Toasties, 24s -. 2 85

BROOM
Standard Parlor 23 Ib. 5 50
Fancy Parlor, 23 lb._- 7 00
Ex Fancy Parlor 25 Ib 8 50
Ex. Fcy, Parlor 26 lb 9 00

OC) Ae ES Se ee 2 00
Whisk, No. 3 .....- 2 25
Whisk: No. 1 ~--..._. 3 00
BRUSHES
Scrub .
Solid Back, 8 in. ~-.. 1 50
Solid Back, 1 Soe Oe
Pointed Ends -.-~--.- 25
Stove
Na: 2
Ne. 2 2 1 36
Shoe

 

BUTTER COLOR
Dandelion, 25c size —. 2 85

3 oz., doz.
CANDLES

Nedrow,

Electric ee 40 Ibs. 12.1
Plumber, bs. .... 13.8
Paraffine, 6s —_-_____ 44%
Paraffine, 12s __-.___ isa

Apples, 3 lb. Standard 1 76
Apples, No. 10 o.

Apple Sauce, No. 2_ 2

Apricots, No. 1 1 ileal | 00
Apricots, No. 2 ~----. 2 25
Apricots, No. 2% 2 3 50

apeeits, No. 10 9 00s 50
Blueberries, No. 2 00
Blueberries, No. 10. 15 00
Cherries,
Cherries, No. 2% 4 00
Cherries, No. 10 -_.. 18 00
Loganberries, ee 2 -. 3 00
Peaches, No.
Peaches, No. o Sliced 1 40
Peaches, No. 2 2 75
Peaches, No. ou. Mich 2 60
Peaches, 24% Cal. 3 00@3 75
Peaches, No. 10, Mich 7 75
Peaches, No. 10, Cal. 10 50
Pineapple, 1, slic. 1 60@1 75
Pineapple, No. 2, slic. 2 75
Pineapple, 2, Brk slic. 2 25
Pineapple, 2%, sliced 3 26
Pineapple, No. 2, crus. 2 25
Pineap., 10, crus. 7 00@9 00
Pears, ‘No. 3 25
Pears, No.
Plums, No.
Plums, No. 2% 3 00
Raspberries No. 2, bik. 3 25
Rhubarb, No. 1 6 25
CANNED FISH.
Clam Ch’der, 10% oz. 1 36
Clam Ch., No. 3 3 00@3 40
Clams, Steamed, No. 1 1 76
Clams, Minced, No. 1 2 50

 

Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz... 2 60
Chicken Haddie, No. 1 2 75
Fish Flakes, small -. 1 35
Cod Fish Cake, 10 oz. 1 85
Cove Oysters, 5 oz. ~~ 1 35
Lobsters, No. %, Star 4 50
Lobster, No. %, Star 2 75
Shrimp, No. 1, wet —-- 2 10
Shrimp, No. 1, dry -- 2 10
Shrimp, No. 12: dry 4 00
Sard’s, % Oil, k. 4 25@4 75

Sardines, A On *y’less 3 75
Sardines, % Smoked 7 cd
Sardines, % Mus. 3 oes
Salmon, Warrens, %s 2
Salmon, Warrens, 1 Ib 4 bo
Salmon, Red Alaska__ 2 85
Salmond, Med. Alaska 2 00
Salmon, Pink Alaska 1 45
Sardines, Im. %, ea. ae
Sardines Im., %, 25
Sardines, Cal. .. 1 1862 10
Tuna, %, Albocore - 90
Tuna, %, Nekco ---. 1 65
Tuna, %, Regent ~-- 2 25

CANNED MEAT.
Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut ; 50
Bacon, Lane, Erie -. 3 00
Beef, No. Corned —. 2 70
Beef, No. 1 Roast —. 2 70
Beef, No. % Eagle Sli. 1 30
Beef, No. 2 Qua. sli. 1 90
No. 1, Qua. sli. 3 25
Beef, No. : *B’nut, sli. 5 70
Beef, No. 4%, B’nut ali. 3 15
Beefsteak & Onions, 1s 3 35
Chili Con Ca., 1s 1 35@1 .

Deviled Ham, ws — 2 2
Deviled Ham, %s --. 3 60
Hamburg Steak

Onions, No. 1 ---.. 3 15

Potted Beef, 4 oz. -.. 1 40
Potted Meat, 4% Libby 50
Potted Meat, Libby 90
Potted Meat, % Rose
Potted Ham,
Vienna Saus., No. % 1 36
Veal Loaf, Medium ~ 2 30

Derby Brands in Glass.

Ox Tongue, 2 Ib. --_. 19 50
Sliced Ox Tongue, % 4
Calf Tongue, No. 1_. 6
Lamb Tongue, Wh.
Lamb Tongue, sm. sli.
Lunch Tongue, No. 1
Lunch Tongue, No. %
Deviled Ham, %
Vienna Sausage, sm.
Vienna Sausage, Lge.
Sliced Beef, small --
Boneless Pigs Feet, pt.
Boneless Pigs Feet, qt. 5
Sandwich Spread, % 2

Baked Beans.

a

RSRKSSSRSRSRS

91 bo 6902 BO

 

Climatic ‘Gem, 1 80z.
Fremont,
Snider, No. %i dicate
Snider, No. 2 —
Van Camp, Small ___
Van Camp, Med. ~...

=
Ssseasas

 

No. 2-3 tt 50 .

Asparagus.
No. 1, Green tips -.. 8 75
No. 2%, Lge. Gr. 3 75@4 50
Wax Beans, 2s 1 35@3 75
Wax Beans, No. 1 00
Green Beans, 28 1 60@4 75
Green Beans, No. 10__ 8 25
Lima Beans, No. 2 Gr. 2 00
Lima Beans, * Soaked 95
Red Kid., No. 2 1 30@1 55
Beets, No. 2, wh. 1 60 44
Beets, No. 2, cut 1 25 : 1 75
10
Corn, No. 2, 1 35
2, E 1 65
2, Fan 1 60@2 26
. glass 3 26
AA 7 26
1 15@1 35
Okra, No. 2, whole —_ : 4

Dehydrated Veg Soup 90
Dehydrated Potatoes, lb 45

Mushrooms, Hotels -_ 35
Mushrooms, Choice -. 45
Mushrooms, Sur Extra 65

Peas, No. 2, E.J. 1 26@1 80
Peas, No. 2, Sift.,

Sine. 1 60@2 10 ©

eo No. 2, Ex. —
Peas, Ex. a ——— 32
Pumpkin, coe
Pumpkin, No: io an BAD
Pimentos, —— “ee
Pimentoes, 7.

Sw’t Potatoes, won 2% 2 15
Saurkraut, No. 3 — 18
Succotash, No. 21 “60@2 3b
Succotash, No. 2, glass 3 46
Spinach, ‘No. 1
Spinach, No. 2
Spinach, No. 3
Spinach, No. 10
Tomatoes, No. 2 1 40@1 65
Tomatoes, No. : 1 85@2 25
Tomatoes, No. 2, glass 2 85
Tomatoes, No. 10 ---- 6 00

CATSUP.

B-nut, Large —-.... W- 2 95
B-nut, Small -...... 1 80
Fraziera, 14 oz. --.-.. 3 26
Libby, 14 oz ---.. 2 90

p, 1
Lilly Valley, pint 5
Lilly Valley, % Pint 1 80
CeaiILi SAUCE.

Snider, 16 oz. ~~~... 3 60
Snider, 8 oz. ~------. 2 36
Lilly Valley, % Pint 2 40

OYSTER COCKTAIL.

Sniders, 16 oz. --.... 3 60
Sniders, 8 oz, -..... 2 35
CHEESE.
Roguefort —....... 90
Kraft Small tins -... 1 40
Kraft American -.... 2 75
Chili, small tins -... 1 40

Pimento, small tins — 1 40
Roquefort, small tins 2 25
Camembert, small tins 2 26

Brigks | oo 22
Wisconsin Flats --_... 25
Wisconsin Daisy ------ 25
Tonehnom. —.2 2 =>
New Work ....

Michigan Full Cream -. 33
Sap BagO 22 48

CHEWING GUM

Adams Black Jack ~~~. 65
Adams Bloodberry ---- 65
Adams Calif. Fruit 65

 
   
  

Adams Chiclets -_
Adams Sen Sen --

Adams Yucatan — ~ 65
Beeman’s Pepsin 65
Beechnut ----- - 70
Doublemint 65

Juicy Fruit
Sapota Gum
Spearmint, Wrigleys ~~ 65
*Spic-Spans Mxd Flavors 65
Wrigley’s P-K  ------.. 65
ZeNG) 2 65

CHOCOLATE.
Baker, Caracas, %s -. 35
Baker, Caracas, \%s ~~. 33
Baker, Premium, ¥s  -. 35
Baker, Premium, 4s —. 32
Baker, Premium, %s -. 32
Hersheys, Premium, %s 35

eys, Premium, %s 36
Runkle, Premium, %s_ 34
Runkle, Premium, %s_ 37
Vienna Sweet, 248 .... 1 76

 

   

MICHIGAN TRADESMAN

COCOA
Baker WA oo 40
Baker’s %s8 -..--..-- a ae
Bunte, “WA 2. 43
Burnte, 46 tb. 2 35
Bunte, A oe 32
Droste’s Dutch, 1 Ib.__ 9 00
Droste’s Dutch, % Ib. 4 75
Droste’s Dutch, % Ib. 2 00
Herseys, %a —....... 33
Hersheys, %s8 ---..--- -- 28
PRIM 36
LOwney, %8S = -..---... 40
Lowneys %s --_-------- 40
Lowney, %%8 220 38
Lowney, 5 ib. cans __-. 31
Van Houten, %s ----.. 5
Van Houten, %s ------ 75
COCOANUT
%s, 5 ag case Dunham 60
4s, 6 Ib. case -........ 48
Us & me 15 Ib. case .

Bulk, barrels
96 2 oz. pkgs., per case 8 39
48 4 oz. pkgs., per case 7 00

CLOTHES LINE

Hemp; 60 ff 22. 1 60
Twisted Cotton, 50 ft. 2 00
Braided, 50 ft. ----.. 2 90
Sash Cord _---_----- 4 00
COFFEE ete
Mig oe 5%
Santos) 222000000 0 18@23
Maracaibo  ........--... 24
MIOXICO | 25
Guatemala _..._...._ 26
Java and Mocha --.... 39
BOSOte 22 26
PP EROTTY oo 24

McLaughlin’s XXXX

McLaughlin’s XXXX pack-
age coffee is sold to aan
ers only. Mail all orders
direct to W. F. McLaugh-
lin & Co., Chicago.

Coffee Extracts
NN. %., per 100 2.

Frank’s 250 packages 14 50
Hummel’s 60 1 Ib. -_ 09%

CONDENSED MILK

Hagle, 4 doz. —----.. 9 00
Leader, 4 doz. 6 60

MILK COMPOUND

Hebe, Tall, 4 doz. __ 3 70
Hebe, Baby, 8 doz. __ 3 60
Carolene, Tall, 4 doz. 3 ae
Carolene, Baby tae 3 3

EVAPORATED MILK

Carnation, Tall, 4 doz. 4 50
Carnation, Baby, 8 dz 4 40

Every Day, Tall -_-. 4 50
Every Day, Baby -__- : 30
Goshen, Tail 20 4 25
Goshen, Gallon __--_- 4 25

 

tall, 4
Oatman’s Dundee,

baby,
Pet, T
Pet, Bab
Silver Cow, Tall ---. 4 50
Silver Cow, Baby --~ 4 40
Van Camp, Tall --_. 4 50
Van Camp, Baby ---- 3 30
White House, Tall -- 4 25
White House, Baby - 4 00

CIGARS
Worden Grocer Co. Brands
Harvester Line.

Kiddies, 100s —- ._-.- 50
Record ge 50s 75 =
Delmonico, 50s ---...
Panatella, 50s --.... 75 00
Favorita Club, 50s .. 96 00
Bpicure, 508 -~.-... 95 00
Waldorfs, 50s -.-.. 110 00
The La Aszora Line.
Agreements, 508 .... 58 00
Washi: m, 65608 __. 75 00
Biltmore, 50s, wood 95 00
Sanchez & _—- Line
Clear ‘Havana Ci gars made
in Tam
Specials, 50s —-.... 75 00
Diplomatics, 50s  -. 95 00
ee 60s ..-.... 115 00

B08) --~ 125 00
Victoria _ o<-----1165 00
National, -----— 130 00

Original Picton 50s = 00
Worden Special, 258 185 06

Webster Cigar Co.
Wood

Garcia é Vega—Clear

Havana

New Panatella, 100s 37 50
Ignacia aya

Extra Fancy Clear Havana
Made in Tampa,

Delicades, 50s  .._. 115 06
Primeros, 508 ~ _-__ 140 00
Queens, 258 -__.___ 180 00
Perfecto, 258 ~...__ 185 00

Starlight Bros.
La Rose De Paris a
Coquettes, 50s ---_.. 5 00
ee GOA) 25. ‘i 00
Rouse, 60s —.-.--_-.. 5 00
Porteous Club, 25s 160 06
Chicos; 268... 00
Palmas, 258 “oa 00
Perfectos, 258 _._.. --195 00

Rosenthas Bros.
. B. Londres, 50s,
Tissue Wrapped -.. 68 00
R. B. Invincible, 60s,
Foil Wrapped --_.. 70 00

Union Made Brands
Kl Overture, 50s, foil 75 00
Ology, 508. 2220502. 2 58 00

Our Nickel Brands
New Currency, 100s__ 36 00

Tioba,; 1008) 202200 35 00
Eventual, BOS: Jo 35 00
La Yebana, 25s ~_---- 37 50

Cheroots
Old Virginia, 100s .. 23 50

Stogies
Home Run, 50, Tin 18 60
Havana Gem, 100 wd 26 00

CIGARETTES.
One Eleven, 20, Plain 5 50

Beechnut, 20, Plain —. 6 00
Home Run, 20, Plain 6 00
Yankee Girl, 20, Plain 6 00
Sunshine, 20, Plain —. 6 00
Red Band, 20 Plain, -- 6 00
Nebo, 20, Plain --.... 7 00
Camels, 20, Plain -... 7 50
Relu, 20, Plain ----_. 7 80

Lucky Strike, 10 & 207
Sweet Caporal, 20, pl. 7
Windsor Castle Fag 20 8
Chesterfield, 10 & 20, 7 50
Piedmont, 10 & 20, Pl. 7
Spur, 20, Plain ~.-- 7
Sweet Tips, 20, Plain 7
Idle Hour, 20, Plain -. 7
Omar, 20, Plain
Falks Havana, 20, Pl. 9 75
Richm’d S Cut, 20, pl. 10 00
Richm’d 1 Cut, 20 ck. 10 00
Fatima, 20, Plain  -. 9 50

English Ovals, 20 Pl. 10 50
Turkish Trop., 10 ck 11 50
London Life, 10, cork 11 50
Helmar, 10, Plain __ 11 60
Herbert Tarryton, 20 12 25
Baye eae Str., 10 ck. 12 00

Murad, 20, Plain ~.-. 16 50
Murad, 10, Plain --. 16 00
Murad, 10, cork or pl. 16 00
Murad, 20, cork or pl. 16 00

Luxury , cork -._ 16 00
Melachrino, No. 9, 10
cork or plain — ds 00
Melachrino, No.
cork or plain og

Melach’o, No. 9, 10, 16 50
Melach’o, No. 9, 20, 16 -
Natural, 10 an ag 16

=o No. 15, . -
Pall "Mail Rd., 20, pl. 17 00
Benson & Hedges, 10 20 00
Rameses, 10, Plain -_ 17 50
Milo Violet 10, Goid = 4

Deities, 10°. 0
Condex, 10. 2.2. 22 00
Philips Morris, 10 -- 20 00

Brening Own, 10, Pl. 28 00

Ambassador, 10 —-.. 28 00

Old 76, 10 or 50 ~_.. 37 50

Benson & Hedge
Tuberettes ---.._.. 55 00

CIGARETTE PAP sage

Riz La Croix, Wh.,

Riz La Wheat Br., 100" q FR

Riz Tam Tam, 2 dz for 87
ig Zag, per 100 -_ 7 25

TOBACCO—FINE CUT.
Liggett & Myers Brands

Hiawatha, 10c, doz. 96
Hiawatha, 16 oz., dz. 12 00
Red Bell, 10c, doz... 96
Red Bell, 35c, doz.__
Red Bell, 75c Pails dz. 7 40
Sterling, 10c, doz.

Sweet Burley, 10c, dz. 96
Sweet Burley, 45c foil 4 25
Swt. Burley, 95c Dru. 9 45
Sweet Cuba, 10c, dz. 96
Sweet Cuba, 45c, eos, 4 25
Sweet Cuba, 95c Pail 9 45
Sweet Orange, 10c, dz 96

Scotten Dillon & Co. Brand

Dan Patch, 10c, dos. 96
Dan Patch, 16 oz., ds. 7 70

Ojibwa, 10c, doz. ~. 96
Ojibwa, oz., doz... 3 85
Ojibwa, 95c, doz. -.. 8 50
Ojibwa, 90c, doz. --.. 8 00

Sweet Mist, 10c, doz. 96
Uncle Daniel, 10c, doz. 96
Uncle Daniel, 16° oz. 10 20

March 1, 1922

J. J. Bagley & Co. Brands.
Mayflower, 16 oz., ds. 15 00

P. Lorrilard Brands.

Pioneer, 10c, doz.  —- =
Tiger, 10c, doz. -..

Tiger, 50c, doz. ..... 4 30
Weyman Bruton Co. Brand
Right Cut, 10c, doz. 95
W-B Cut, 10c, doz. _.

PLUG TOBACCO.
American Tobacco Co.
Brands,

Amer. Navy, 10c, doz. 96
Amer. Navy, per plug 64
Jolly Tar, 24, per plug 16

Gold Rope, 10c, doz. 96
Boot Jack, 15c, doz. 1 44
Piper Heidsieck, 10c 96
Piper Heidsieck, 20c_ 1 92
Spear Head, 10c cuts 96
Spear Head, per te 64
Square Deal, per p 64

Standard Navy, 8, ad 64
Town Talk, per ‘plug 56

Liggett & Myers Brands.
Clipper, per plug —. 66
Chops, 10c, doz -..

Drummond Nat. L. 15e 1 44
Honey Dip Twist, 10c 96
Granger Twist, 10¢, dz. 96
Horse Shoe, per plug 74
J. T. Bright, per plug 66
J. T. Smooth, plug. 24
J. Tf. Re and a. plug 24
King Pin, per plug - 32
King Pin, 10c cuts, ea 08
Masterpiece, per plug 41
Picnic Twist, 10c, doz. 96
Pure oe 10c, doz. 96
Star, per plug 2 4
Uncle Sam, 32 10c cut 2 56

Scotton, Dillon & Co.
rands.
Bracer, per plug — 38

Cream De Menthe, 10c 96
Peachey, per plug -... 64
Stronghold, per plug. 64
Yankee Girl, per plug 56

P. Lurrilard Brands.

Climax, 10c tins, doz. 96
Climax Smooth, plug 72
Climax Thick, per plug 72
Red Cross, 10c cute... 96
Red Cres, per plug 48

R. J. Reynolds Tobacco Co.
Brands.

Apple, 5 Ib. Butt, Ib. 72
Caramel Twist, per lb. 80
Gravely Superior, 10c 96
Humbug, per Ib. -.__ 1 32
Kismet, per Ib. ~.____ 1 65
Liberty Bell, per Ib. -
Maritana, 15¢ Foil, dz. 1 4

Mickey Twist, per Ib. 2

John J. Bagley & Co
Brands,
Maple Dip,

SMOKING TOBACCO.

American Tobacco Co.
Brands.

Banner, &. C., 10c, dz. 96
Banner, L. C., 40c, dz. 3 84
Biue Boar, 25c Foil 2 28
Blue Boar, 30c Vac tin 2 76
Bob White, gran., 10c 96
Bull Durham, 10c, dz. - 96
Drum, Gran., 10c, dz. 96
Five Bros. 10c, doz. 96
Giant, L. C., 10c, 96
Giant, = C., 30c, dz. 2 88
Giant, L. C, Pails, dz 6 84
Garrick, 30c Foil, dz. 2 70
Imperial Cube Cut, 30c 2 88
Lucky Strike, R. Cut 1 53
Myrtle Navy Plug Cut 96
Myrtle Navy, 15¢c Po. 1 44
Navy, G. & A., 10c _. _ 96
Nigger Hair, 10c, doz. 96
Nigger Hair, oe dz 8 40
Nigger Head, .C lc 96
Old English, ¢. °C. 16c 1 53
Peerless, L. 1l0c 96
Peerless, L. C., 35¢ dz. 8 :
Peerless, L. C. Pails 7 4
Rob Roy, L. C., 10c $6
Rob Roy, ‘og C., 40c 3 84
Rob Roy, L. C., pails 8 40
Sweet Maple Scrap, 96
Soldier Boy, L. C., 10c 96
Soldier Boy, L. C., ’ pail 1 32
Tuxedo, Gran. 15¢ foil 1 44
Tuxedo, Gran., 17c, dz 1 53
Tuxedo, Gran. Cut

plugs, 8 oz. tins —_ 6 72
Yale Mix., 15c vac. tin 1 44

Liggett & Meyers Brande.
Briar Pipe, co See aces

96
Cuban Star, L. C., 10c 96
Cuban Star, Pails, dz. 6 90

Corn Cake, Gran. 6c 48
Corn Cake, Gran., 10c 96
Corn Cake, Gran., 25c 2 46
Corn

ake, Gran., 60c 4 80
Duke’s Mixture, 10c_ 96
Glad Hand, L. C. 10e 96

Growler, 1. C., 10c.. 96
Growler, L. C., 26c_. 3 69
Growler, L. C., 50c_ &

a:

" Long Cut, 25c 2 50
Plow Boy, 10c, doz. 96
Plow Boy, 70c Pails 7 40
Summertime, 10c, dz. 96
Summertime, 300, ds. 3 90

per plug. 56 .

 

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DRONA

 

 

  

   

 

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—-

 

March 1, 1922

 

MICHIGAN TRADESMAN

 

Summertime, 65c Pails 6 50
Sweet Tip Top, 10c, dz 96
Velvet, Cut Plug, 10c 96
Velvet, Cut Plug, tins 1 5
Velvet, Cut Plug, 8 0z. 6 7
Velvet, C. Pl., 16 oz. 15 84
Yum Yum, 10c, doz. 96
Yum Yum, 70c pails 6 80

P. Lorillard’s Brands.

Beechnut Scrap, doz. 96
Buzz, L. C., 10c, doz.

Buzz, L. C., 35c, doz. 3 30
Buzz, L. C., 80c, doz. 7 90
Chips, P. C., 10c, doz. 96
Honest Scrap, doz. -- 96
Stag, Cut P., 10c, doz. 96
Union Leader, 10c tin 96
Union Leader, 50c tin 4 80
Union Leader, $1 tin 9 60
Union Leader, 10c, dz. 96
Union Leader, 15c, dz. 1 44
War Path, 35c, doz. 3 35

Scotten Dillon Co. Brands
Dan Patch, 10c, doz. 96
Dillon’s Mixture, 10c 96
G. O. P., 35¢, doz. -- 3 00
Ga. O. P., 10c, doz. —- 6
Loredo, 10c, doz. --- 96

Peachy, Do. Cut, 10c 96
Peachy Scrap, 10c, dz. 96
Peninsular, 10c, doz. 96
Peninsular, 8 oz., dz. 3 00

Reel Cut Plug, 10c, dz 96
Union Workman Scrap,

10c, doz. —-«-------
Way Up, 10c, doz. -. ._ 96
Way Up, 8 oz., doz. 3 25

Way Up, 16 oz., doz. 7 10
Way Up, 16 oz. pails 7 60
Yankee Girl Scrap, 10c 96

Pinkerton Tobacco Co.
Brands.
American Star, 10c, dz 96
Big 9, Clip., 10c, doz. 96
Buck Shoe Scrap, 10c 96
Pinkerton, 30c, doz. -- 2 40
Pay Car Scrap, 10c, dz 96
Pinch Hit Scrap, 10c 96
Red Man Scrap, doz. 96
Red Horse Scrap, doz. 96

J. J. Bagley & Co. Brands.

Broadleaf, 10c
Buckingham, 10c, doz. 96
Buckingham, 15c tins 1 44
Gold Shore, 15c, doz. 1 44
Hazel Nut, 10c, doz. 96
Kleeko, 25c, doz. --- 2 40
Old Colony, Pl. C. 17¢ 1 53
Old Crop, 50c, doz. -- 4 80
Red Band, Scrap, 10c _ 96
Sweet Tips, 15c, doz. 1 44
Wild Fruit, 10c, doz. 96
Wild Fruit, 15c, doz. 1 44

Independent Snuff Co.
Brands.
New Factory, 5c, doz. 48
New Factory Pails, dz 7 60

Schmidt Bros. Brands
Eight Bros., 10c, doz. 96
Fight Bros., Pails, dz. 8 40

R. J. Revue’ Tobacco Co.

rands.
George Washington,
10e! doz. -._. --__- 96
Old Rover, 10c, doz. 96
Our Advertiser, 10c, 96

Prince Albert, 10c, dz. 96
Prince Albert, 17c, dz. 1 53
Prince Albert, 8 02.

tins, without pipes — 6 72
Prince Albert, 8 0Z.

and Pipes, doz. -- 8 88
Prince Albert, 16 oz. 12 96
Stud, Gran. 5c, doz. 48
Whale, 16 oz., doz. -- 4 80

Block Bros. Tobacco Co.
Mail Pouch, 10c, doz. 9
Falk Tobacco Co., Brands.
American Mixture, 35¢ 3 30
Arcadia Mixture, 25c 2 40
Champagne Sparklets,

S0c, don... 2 70
Champagne Sparklets,

90c, doz. 2 8 10
Personal Mixture ---- 6 60

Perique, 25c, per dob. 2 25
Serene Mixture, 16c dz 1 60
Serene Mixture, 8 oz. 7 60
Serene Mixture, 16 oz 14 70
Tareyton Lundon Mix-

ture, 50c., doz. 4
Vintage Blend, 25c dz. 2 30
Vintage Blend, 80 tins 7 50
Vintage Blend, $1.55

ting; doz. =. --- 14 70

Superba Tobacco Co.
Brands.
Sammy Boy Scrap, dz 96
Cigar Clippings
Havana Blossom, 10c 96
Havana Blossom, 40c 3
Knickerbocker, 6 oz. 3 0C
3

Lieberman, 10c, doz.
Ww. O. W., 6 0z., doz.
Royal Major, 10c, doz. 96
Royal Major, 6 0z.. dz. 3 00
Royal Major, 14 oz. dz 7 20

Larus & Bro. Co.’s Brands.
Edgeworth Ready Rub-.
bed, 17c Tins --.--- 1 62
Edgeworth Ready Rub-
bed, 8 oz. tins, doz. 7 00
Edgeworth Ready Rub-
bed, 16 oz. tins, dz. 14 50
Edgeworth Sliced Plug,
17c tins, doz. ------ 1 62
‘Fdgeworth Sliced Plug,
35¢c tins, d0Z sesexr- ? 55

—— Bruton Co.’s

rands.
Central Union, lic, dz. 1 44
Shag, 15c Tins, doz. 1 44

Shag, 15c Papers, doz. 1 44
doz. 1 54

Dill’s Best, 16c,
Dill’s Best Gran., 16c 1 54
Dill’s Best, 17c Tins 1 62

Snuff.
Copenhagen, 10c, roll 64
Seal Blandening, 10c 64
Seal Goteborg, l0c, roll 64
Seal Swe. Rapee, 10c 64
Seal Norkopping, 10c 64
Seal Norkopping, 1 lb. 865

CONFECTIONERY
Stick Candy

Pails
Standard ==... ..-..- 14
Jumbo Wrapped ---- 16

Pure Sugar Stick, 600’s 4 20

Mixed Candy

Pails
Kindergarten ~------- 7
leader. 2.22... 3 14
ooh Ons 14
French Creams ------ 16
Cameo 22 18
Grocer 2... 11

Fancy Chocolates.
5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 55

Milk Chocolate A A-- 1 90
Nibble Sticks ------ 2 00
Primrose Choc. ----- 1 20
No. 12 Choc.

ee 1 60
Chocolate Nut Rolls — 1 80

Gum Drops

Pails
Anise = 22. 7
Raspberry ------------ meu
Orange Gums -------- 17
Butterscotch Jellies — 18
Mavorite —2255---- 20

Lozenges.

Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 16
Motto Hearts —--_-_--- 17

Malted Milk Lozenges 20
Hard Goods.

Lemon Drops --------
O. F. Horehound Dps 17
Anise Squares 17
Peanut Squares ------ 18
Horehound Tablets -- 18

Pop Corn Goods.

Cracker Jack, Prize 5 95
Checkers Prize ----- 5 95
Cough Drops

xes
Putnam's 622s 1 30
Smith Bros. —------_ 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg, 12s, cart. 95
4 oz. pkg, 48s, ease 3 75
crRisco

36s, 24s and 12s.
Less than 5 case ---
Wive cases —-.------__ 19%
Men cases 2). 2 = 19
Twenty-five cases --- 18%

6s and 4s.

Less than 5 cases ~~ 19%
Hive cases: 2 =. 1
Men cases =22..- = 18%
OF pases oe 18

COUPON BOOKS

50 Economic grade -- 2 50
100 Economic grade ~~ 4 50
500 Economic grade 20 00
1,000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly print front cover is
furnished without charge.

CREAM OF TARTAR

6 ib. ‘boxes —-----_-_-—- 40
DRIED FRUITS
Aoples
Evap’d Choice, blk. -- 18%

: Apricots
Evaporated, Choice --- 30

Evaporated, Fancy ---- 35

Evaporated, Slab ----- 26
Citron

10 Ib, box —=--------— 40
Currants

Package, 15 0Z. -------- 18

Boxes, Bulk, per Ib. -- Li
Peaches

Evap. Choice, Unpeeled 16
Evap. Fancy, Unpeeled 18
Evap. Fancy, Peeled -- a0

Bakers’ Special -------- 5
Perel

Lemon, American ------ 26

Orange, American —--- 22
Raisins

Seeded, bulk  —------- 16

Seeded, 1 lb. pkg.. -- 18%
Sultana Seedless ---- 17%
Seedless, 1 lb. pkg. -- 24
California Prunes
90-100 25 lb. boxes --@10
80-90 25 Ib. boxes --@11

70-80 25 lb. boxes --@11
60-70 25 Ib. boxes --@13
50-60 25 Ib. boxes --@14
40-50 25 lb. boxes --@16%
30-40 25 lb. boxes --@18

FARINACEOUS GOODS

Beans
Med. Hand Picked —-~ 07
Cal, Limas .-.---—--- 10%
Brown, Swedish ---- 08
Red Kidney ---------- 07%
Farina
295 1 lb. packages ---- 3 20

Bulk, per 100 Ibs. ---- 06%
Hominy :
Pearl, 100 Ib. sack -- 5 25
Macaroni
Domestic, 10 Ib. box.. 1 00
Domestic, broken bbls. 08
Golden Age, 2 doz. -- 1 90
Fould’s, 2 doz., 8 oz. 1 80
Pear! Barley

Ghesier oe _ 480
Peas

Sooten: ‘Ip. 22-2 06%

Split, Ib. ~----------- 09
Sag

Mast India 222. = 06%
apioca

Pearl, 100 Ib. sacks —. 06%

Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -- 3 50

FISHING TACKLE
Cotton Lines

No. 2, 15 feet ._--___- 1 15
No. 3. 16 feet _______. 1 60
No: 4, 15: feet ______-_ 1 80
No: 5, 165 feet —__. 1 95
No. 6, 15 feet -.__._ 210

Linen Lines
Small, per 100 yards 6
Medium, per 100 yards 7 25
Large, per 100 yards 9
Floats

No. 1%, per gross wd. 5 00
No. 2, per gross, wood 5 50
No. 2%, per gro. wood 7 50

Hooks—Kirby
Size 1-12, per 1,000 __ 1 05
Size 1-0, per 1,000 __ 1 20
Size 2-0. per 1,000 __ 1 45
Size 3-0, per 1.000 __ 1 65
Size 4-0, per 1.000 __ 2 10
Size 5-0, per 1.000 -_ 2 45

Sinkers
No. 1, per gross ----- 65
No. 2, per gross ----- 80
No. 3, per gross ----- 90
No. 4, per gross -_--~ 1 20
No. 5, per gross —---- 1 60
No. 6, per gross —---- 2 00
No. 7, per gross ----- 2 60
No. 8, per gross ----- 3 75
No. 9. per gross ----- 5 20
No. 10, per gross —--- 6 75
FLAVORING EXTRACTS
Jennings

Pure Vanilla

Turneneless

Pure Lemon
Per Doz.
{ Dram 020 sees 1 35
1% Ounce —..2-..---. 1 75
2 Ounce: os 2 75
2%, Ounce — 2. 3 00
234 Ounce -.-.--_____. 3 25
4 Ounce 2.5002 00
§ Ounce 2200.2} 8 50
7 Dram, Assorted —--- 1 35

14%, Ounce, Assorted_. 1 90
Van Duzer

Vanilla, Lemon, Almond,
Strawberry, Raspberry,
Pineapple, Peach, Orange,
Peppermint & Wintergreen
1 ounce in cartons -_ 2 00
2 ounce in cartons -- 3 50
4 ounce in cartons —- 6 75
8 ounce: 2222] 20
Pinte 220 ee 26 40
Q@uarie 225.0 ae 51 00
Gallons, each ~------- 16 00

FLOUR AND FEED

Valley City Milling Co.
Lily White, % Paper

Sack 622302 2
Harvest Queen, 24% 8 90
Light Loaf Spring

Wheat, 24%s © 60
Roller Champion, 24% 8 50
Snow Flake, 24%s -- 7 40
Graham 25 lb. per cwt 3 60
Golden Granulated Meal,

25 Ibs., per cwt., N 2 60
Rowena Pancake Com-

pound, 5 lb. sack -. 4 20
Buckwheat Compound,

5 lb. sack 4

Watson Higgins Milling
0.
New Perfection, %s- 8 60

Meal
Gr. Grain M. Co.
Bolted 2.222. 25
Golden Granulated --2 45
Wheat
Nou: l Red. = 222-225 1.28
No. 1 White: _222--22 1 25
Oats
@arlote 7222 45
Less than Carlots ---- 48
Corn
Cavlots (22 so 68
Less than Carlots ~~~ 72
Hay
Carlots: 2.035 - 2 S 18 00
Less than Carlots -. 22 00
Feed .
Street Car Feed —-__ 29 00

No. 1 Corn & Oat Fd 29 00
Cracked Corn ~------ 29 00
Coarse Corn Meal -- 29 00

FRUIT JARS
Mason, pts., per gross 7 25
Mason, ats., pr gross 8 50
Mason, % gal., gross 11 50
Ideal Glass Top, pts. 9 00
Ideal Glass Top, qts. 10 50
Ideal Glass Top, %

Salon ooo 14 75
GELATINE
Cox’s 1 doz., large -- 1 90
Cox’s 1 doz., small -. 1 25
Jello-O, 3 doz. ~----- 3 45
Knox’s Sparkling, doz. 2 25
Knox’s Acidu’d, doz. 2 25
Minute, 3 doz. ------ 4 05
Nelson’s —._--...----- 1 60
Oetor@ 2 15
Plymouth, White ---- 1 40
Waukesha ----.------ 1 35
GRANULATED LYE.
Wanders.
Single cases -------- 15
Soe Gamen: 2.3 5 04
51% cases ----..------ 4 95
10° cases 2... 4 87

% cases, 24 to case. 2 60

CHLORINATED LIME.
Single cases, case ---. 4 60

2% cases, case ----. 4 48
51% cases, case ----- 4 40
10 cases, case —------ 32
% case, 25 cans to
case, case —-.=.._--- 2 35
HIDES AND PELTS
Hides
Green, No. 1 =... 0%
Green, No. 2 -------- 06
@Gured, No. 1 .._...__ 08
Cured, No: 2 <..... Of

Calfskin, green, No. 1 12
Calfskin, green, No. 2 10%
Calfskin, cured, No. 1 13
Calfskin, cured, No. 2 or

Horse, No. 1 —-..-.-- 00
Horse, No. 2 -------- 2 00
Pelts
Old Wool —..--_-- 50@ 75
Tambpe 2220.05 50@ 75
Shearlings ------- 10@ 25
Tallow
Prime 220000222 @4%
Go. 2 @3%
Oo a ee @3
Wool

Unwashed, medium 22@25

Unwashed, rejects _. @18
Bine 2 @25
RAW FURS.
Skunk.

No. 1 black —-_....___ 3 50
No. 2 short stripe ---- 2 50
No. 3 narrow stripe —- 1 50
No. 4 broad stripe -- 175
Mink.

INO. 1 large —._-.-.--- 8 00
No. 1 medium —------- 6 00
No. 1 small _.—_ _ 4 00
Raccoon.

No. faree 5 00
No. 1 medium -------- 3 50
No. 1 small _____-.___ 2 50
Witites: 4.02.05 2 00
Muskrat
Winter: 2.2230. 2 25
(Wale ee 1 50
Wiltta 222 10
HORSE RADISH
Per daz., ¢ 02. --_.___ 25
JELLY AND PRESERVES
Pure, 30 lb. pails ---. 2 50
Pure, 7 oz. Asst., doz. 1 35

Pure, 15 oz. Asst., doz. 2 00
Buckeye, 22 oz., 2 doz. 4 25
O. B., 15 oz., per doz. 2 40

JELLY GLASSES
8 oz., per doz.

MATCHES.
Blue Ribbon, 144 box. 7 55
Searchlight, 144 box. 8 00
Safe Home, 100 boxes 5 80

Old Pal, 144 boxes -- 8 00

Red Stick, 720 1c bxs 5 50
Red Stick, 144 bxs -- 5 75

Safety Matches.
Red Top, 5 gro. case 5 15
Sociable, per gro. ---- 1 00

MINCE MEAT.
None Such, 3 doz. -- 5 35
Quaker, 3 doz. case -- 4 00

 

Gutches, 3 doz. case 4 00
Libby Kegs, Wet, Ib. 25
MOLASSES.

New Orleans
Fancy Open Kettle --- 60
Choice 48

Goo
Fair
Stock ------------------

Half barrels 5c extra

Molasses in Cans.
Red Hen, 24, 2 tb. —-
Red Hen, 24, 2% Ib. 3
Red Hen, 12, 5 lb. -- 3 00
Red Hen, 6, 10 lb. -- 2
Ginger Cake, 24, 2 Ib. 3 00
Ginger Cake, 24, 2% Ib 4 00
Ginger Cake, 12, 5 Ib. 3 75
Ginger Cake, 6, 10 Ib. 3
O. & L. Spec., 24, 2% 5
O. & L. Spec., 12, 5 lb. 5
O. & L. Spec., 6, 10 Ib. 5 00
Duffs, 24, 2% Screw C. 6
Duffs, 6, 10, Screw C 5
Dove, 36, 2 lh. Wh. L. 6

NUTS.

Whole
Almonds, Terregona_. 22
I. X. L., 8. 8 ~~ _. 30
Fancy mixed -------- 21
Flberts, Sicily ------- 16
Filberts, Naples ------ 16
Peanuts, Virgina raw 09%

Peanuts, Vir. roasted 11
Peanuts, Jumbo, raw 11
Peanuts, Jumbo, rstd 13
Pecans, 3 star ------ a
Pecans, Jumbo ------ 80
Walnuts, Manchurian 27

Walnuts, Sorento ---. 35
Salted Peanuts
Fancy, No. 1

Jumbo --.------------ 21
Shelled

Almonds ------------- 50

Peanuts, Spanish,

125 lb. bags -------- 08%
Filberts ~------------- 50
Peenne 2. 75
Walnute oo... 75

OLIVES.
Bulk, 2 gal. keg ---- 3 00
Bulk, 3 gal. keg ---- 4 25
Bulk, 5 gal. keg ---- 6 75
Quart, jars, dozen -- + 00

)
4% oz. Jar, plain, dz. 1
5% oz. Jar, pl., doz. 1
10 oz. Jar, plain, doz. 2 36
16% oz. Jar, Pl. doz. 3
314% OZ. stuffed. 1
8 oz. Jar. Stu., doz. 2 40
9 oz. Jar, Stuffed, doz. 3 50
12 oz. Jar, Stuffed, dz 4 50

PEANUT BUTTER.

Jar.,

   

Bel Car-Mo Brand

oz., 2 doz. in case 2 40
94 1 Ib. pails .._-.__- 4 00
12 2 lb. pails -------- 4 00

5 Ib. pails, 6 in crate 4 55
25 Wb. pails ---------- 13
50 ib. tins —----._—- 12%

PETROLEUM PRODUCTS

Iron Barrels

Perfection Kerosine ~-12.4
Red Crown Gasoline,

Tank Wagon

~
cy

 

Gas Machine Gasoline 39.5
_ M. & P. Naphtha 23.2
Capitol Cylinder ---- 5.2
Atlantic Red Engine 25.2
Winter Black -------- 15.7
iron Barrels.
Medium Light ------ 57.2
* Medium heavy ------ 59.2
Heavy ---------------- 62.2
Extra heavy ---------- 67.2
Transmission Oil ---- 57.2
Finol, 4 0z. cans, doz. 1.65
Finol, 8 oz. cans, doz. 2.25
Parowax, 100, 1 lb. -- 8.2
Parowax, 40, 1 Ib. -- 8.4
Parowax, 20, 1 lb. -- 8.6

sae aS

S

 

12 pt. cans 3 10
12 qt. cans 4 50
PICKLES

Medium Sour
Barrel, 1,200 count --
Half bbls., 1300 count 17 50
5 gallon kegs _-3 00@5 50

Sweet Small

Semdac,
Semdac,

16 Gal., 1600 -------- 28 00

16 Gal., 2880 -------- 32 00

5 Gal., 500 ---------- 13 50
Dill Pickles.

1800 Size, bbls. ~----- 17 50

2400 Size, ores oa 19 50

PIP
Cob, 3 doz. in bx 1 00@1 20

PLAYING CARDS
No. 90 Steamboat ---- 2 75

No. 808, Bicycle ---- 4 50
Pickett -—-------------- 3 50
Congress ------------ 6 00
POTASH
Babbitt’s 2 doz. ---- 2 7
FRESH MEATS.
Beef.

Top Steers and Heifers 13
Good Steers and Heifers 12

Med. Steers & Heifers 10
Com. Steers & Heifers 08
Cows.

Top ---------------
Good -------------
Medium -----------
Common ---------------

 

Good
Medium
Poor

Mutton.

Good

 

Mec -4...4.-.. ee 12

Poor oe
Heavy hogs ........_..,
Medium hogs
Light hogs
Sows and
Loins «2...
3utts
Shoulders
Were oo
Spareribs
Neck bones ........

PROVISIONS

Barreled Pork

stages - oo.

   

Clear Back _. 23 00@24 00

Short Cut Clear 22 00@2
27 00@28 00

Clear Family
Dry Salt Meats

23 00

S P Bellies __ 13 00@15 00

 

Lard
80 lb. tubs .---advance %4
Pure in tierces 184@14\%4
Compound Lard 13%@14%
69 Ib. tubs --.-advance %
50 Ib. tubs -.._.advance %
20 lb. pails _...advance %
10 lb. pails _---advance %
5 Ib. pails _---advance 1
3 Ib. pails ....advance 1
Sausages
Bologna 25.2....4.0 12
Liver 12
Rrankfort 2... 16
Fork =. ..- _ 18@20
Néal 2 ae iL
Toneue 2.5220 ceee 11
Headeheese. ...-_._-.. 4
Smoked Meats

Hams, 14-16, lb. 27 @8
Hams, 16-8, lb. 27 31
Ham, dried beef

sete .....-. 38 @ag
California Hams 16 @I17
Picnic Boiled

Hams —....-.... 30 @s82
Boiled Hams  _. 42 @46
Minced Hams —- 14 @15
AaCOM So 20 @33

 

Beef
__-. 24 00@26 00

Boneless
Zump, new -- 25 00@26 00
Mince Meat
Condensed No. 1 car. 2 00
Condensed Bakers brick 31
Moist in glass ------ 8 00
Pig’s Feet
y% bbis. oe ee
¥% bbis., 35 lbs. ------ 4 00
1%. bbis. —..---- — + oe
Eee ob 14 15
Tripe
Kits. 35 the. 90
% pbbis., 40 Ibs. ------ 1 60
% bbis., 80 lbs. ------ 3 00
Casings

Hogs, per ib. -------- @42
Beef, round set ---- 14@26
Beef, middles, set_- 25@30
Sheep, a skein 1 75@2 00

Uncolored Oleomargarine
Solid Dairy ~------- 22@24
Country Rolls ------ 22@24

RICE
Fancy Head -------- 08
Blue Rose ---- 5%@06
Broken —._.2.—.-. oes
ROLLED OATS
Steel Cut, 100.Ib. sks. 3 25
Monarch, 90 lb. sacks 2 60
Silver Flake, 90 Ib. sk. 2 60
Quaker, 18 Regular -- 1 80
Quaker, 12s Family -- 2 65
Mothers, 10s, Family - 2 80
Silver Flake, 18 Keg. 1 45
Silver Flake, 10 Fam. 1 85
SALAD DRESSING
Durkee’s large, 1 doz. 6 75
Durkee’s med., 2 doz. 7 35
Durkee’s Picnic, 2 dz. 3 35
snider’s large, 1 doz. 3 50
Snider's small, 2 doz. 2 35
SALERATUS
Arm and Hammer -- 3%
SAL SODA
Granulated, bbls. ---- 2 25
Granulated, 100 Ibs cs 2 50
Granulated, 36 2% Ib.
packages ---------- 2 60
COD FISH.
Middles -------------- 16%
Tablets, 1 lb. Pure -- 23
Tablets, % lb. Pure,

G68: 224 40
Wood boxes, Pure ---- 24
Imperial, Wood boxes 16
Whole Cod ---------- 2

Holland Herring :
Standards, kegs ------- 80
Y. M., Kegs ---------- 90

Herring

K K K K, Norway -- * 00

8 lb. pails

Cut Lunch —--------- 95
Boned, 10 lb. boxes -- 15
Lake Herring
% bbl., 100 Ibs. ------ 6 35
Mackerel
Tubs, 50 lb. fancy fat 9 50
Tubs, 60 count ------ 6. 25
White Fish
Med. Fancy, 100 bj -- 18 00

LaLa ie Re a

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i
i

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38

SALT

Med. No. 1, Bbis. ---. 2 70
Med. No. 1, 100 lb. bg 90
Farmer Spec., 70 Ib. 92
Packers, 56 Ib. 5
Blocks, 50 Ib.

Butter Salt, 280 lb bbl. 4 50

Baker Salt, 280 lb. bbl 4 25
100, 3 Ib. Table __--. 6 30
60, 6 Ib. Table ~------ 5 80
a io Ib. Table ------ 5 65

b. bags, butter -- 560

 
 

Per case, 24 2 Ibs.
Five case lots

 

SEEDS
ame 23
Caraway ------

Canary, Smyr 09
Cardomon, Malabar ig a
ee ew
Hemp, Russian --_~--- 301%
Mixed Bird __-------- 13%
Mustard, yellow ----- 12
Foppy Be eee 18
Wipe 2 14
Trace! s Bird, doz. -- 1 20

French’s Bird, per dz. 1 40

SHOE BLACKENING.
2 in 1, Paste, doz. -- 1 35
Es Z. Combination, dz. 1 35
Dri-Foot, doz. 2
Bixbys, Doz.
Shinola, doz.

18

STOVE POLISH.
Blackine, per doz. --
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enamaline Paste, doz.
Enamaline Liquid, dz.
E Z Liquid, per doz.
Radium, per doz.
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz.

AD PD pak ft et pe ed et pet ps
_
Oo

Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ---- 3 00
SOAP.

Am. Family, 100 box 5 75
Export, 120 box —---- 4 95
Flake White, 100 box 4 99
Fels Naptha, 100 box 5 60
Grdma White Na. 100s 5 30

Rub Nv More White
Naptha, 100 box -- 5 50
Swift Classic, 100 box 4 99
20. Mule Borax, 100 bx 7 55
Wool, 100 box -~--_---- 6 50
Fairy, 100 box _----- 6 00
Jap Rose, 100 box ---_- 7 85

Palm Olive, 144 box 11 0)

Lava, 100 box ------ 4 75
Pummo, 100 box ---- 4 85
Sweetheart, 100 box — 5 70
Grandna Tar. 50 sm. 2 40

Grand Pa Tar, 50 Lge 4 05
Fairbank Tar, 100 bx 4 00
Trilby, 100, 12c ---- 8 50
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

Proctor & Gamble
6 box lots. assorted

Ivory. 100 6 oz. __--. 7
Ivory Soap Flks., 100s 8 50
lvory Soap Flks., 50s 4 38
Lenox, 140 cakes __-- 5 50
Pr. & G. White Naptha 5 75
Star. 100 No. 11 cakes 5 75
Star Nap. Pwadr., 100s 3 90
Star Nap. Pwdr., 24s - 5 76

Tradesman Brand.
Black Hawk, one box 4 50
Black Hawk, five bxs 4 25
Black Hawk, ten bxs 4 00

Box contains 72 cakes. It
is a most remarkable dirt
and grease remover, with-
out injury to the skin.

WASHING POWDERS.

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25
Climaline, 4 doz. __-. 4 20
Grandma, 100, 5c -___ 3 90
Grandma, 24 Large -. 4 00
Gold Dust, 100s ___-__ 4 00
Gold Dust, 20 Large __ 4 30

Golden Rod, 24
Jinx, 3 doz.
La France Laun, 4 dz.
Luster Box, 54
Miracle Cm, 4 oz. 3 dz.
Miracle C., 16 oz., 1 dz.
Old Dutch Clean. 4 dz.
Queen Ann, 60 oz. __
Rinso, 100 oz. ________
ed No More, 100. 10
4

D2 NO he oe OS 0 oe he
So
o

5
Rub No More, 18 Lg. 4 50
Spotless Cleanser, ig

20 oz. _- eo ee
Sani Flush, 1 doz. _. 2 25

 

Sapolio, 3 doz. --.--- 3.15
Soapine, 100, 12 oz. — 6 40
Snowboy, 100, 10 oz. 3 90

Snowboy, 24 Large -. 5 60
Snowboy Large 1 free 5

Speedee, 3 doz. ---... 7 20

Sunbrite, 72 doz. -... 4 00

Wyandotte, 48 -_.... 5 50
CLEANSERS.

ITCHEN
LENZER

80 can cases, $4.80 per case

SPICES.

Whole Spices.
Allspice, Jamaica —~. @12
Cloves, Zanzibar -- @42
Cassia, Canton —.__.. 16
Cassia, 5c pkg., doz. @40
Ginger, African ---. @15
Ginger, Cochin ------ 22
Mace, Penang ------ 70
Mixed, No, 1 _._-._ 2

1 2
Mixed, 5c pkgs., doz. @45

Nutmegs, 70-80 _----- 30

Nutmegs, 105-110 --. @25

Pepper, Black —------ 15
Pure Ground tn Bulk

15

Allspice, Jamaica ~--- @15

Cloves, Zanzibar ---. @55
Cassia, Canton -_---- @25
Ginger, African ------ @22
Mistard 2... @31
Mace, Penang ------- @75
Nutmers 8 @32
Pepper, Black ------- 20
Pepper, White —----- @29
Pepper, Cayenne ---. @32
Paprika, Spanish --. @42
Seasoning
Chili Powder, 15¢ _--. 1 35
Celery Salt, 3 oz. ---- 96
Sage, 2 of. 90
Onion Sait ..._______ 1 35
Gare ooo 1 35
Ponelty, 3% oz. ---- 3 25
Kitchen Bouquet ---. 3 25
Laurel Leaves ------ 20
Marjoram, 1 oz, ~------ 90
pavory, 1 02. ..--._-_ 90
Thyme, 1 oz. .-....-- 90
Tumeric, 2% oz. ---- 90
STARCH
Corn

Kingsford, 40 Ibs. --._. 11%
or bags —-.. 03

Argo, 48 1 Ib. pkgs. -- 3 75

Cream, 48-1 2. 4 80
Quaker, 40 1 __._._._ 6

Gloss
Argo, 48 1 lb. pkgs._- 3 75
Argo, 12 3 lb. pkgs. —-
Argo, 8 5 Ib. pkgs. --_ 3 10
Silver Gloss, 48 ls -. 11%
Elastic, 64 pkgs.
Tiger, 48-1
Tiger, 50 Ibs.

SYRUPS
Corn
Blue Karo, No. 1%,

2 dog. _ pe 202
Blue Karo, No. 5 1 dz.
Blue Karo, No. 10,

% doe __ uN ee aa
Red Karo, No 4u, 2

go7. 2220 2 as

ted Karo, No. 5, 1 dz. 3 00
Red Karo, No. 10, %

G0g. Sa es 2 80

Maple Flavor.
Karo, 1% lb., 2 doz. ~ 3 95
Karo, 5 lb., 1 doz. -- 6 15

Maple and Cane

Kanuck, per gal. ---_ 1 50
Sugar Bird, 2% Ib.,

y OOMs ee 9 00
Sugar Bird, 8 oz., 4

Oe. oe. 12 00

oe
Johnson Purity, Gal. 2 50

Johnson Purity,
goz., 18 Gz. 22. 18 50
Sugar Syrup.
Domino, 6 5 Ib. cans 2 50
Bbls., bulk, per gal. 3

TABLE SAUCES.
Lea & Perrin, large_. 5 75
Lea & Perrin, small__ 3 35

POON ee 1 60
moyal Mint 22. 2. 2 40
ToOpasCO 2 2 75

  
 
 

MICHIGAN TRADESMAN

Sho You, 9 oz., doz. 2 70
A-L, lange - 6 75
A-\, smal... 3 60
Capers oe 1 80
TEA.
Japan.
Medinm —_........._ 32@35
Choice ....-..----- 387@43
BONY Cocke 54@57
No. 1 Nibbs —....____.. 58
1 lb. pkg. Siftings -.. 16
Gunpowder
(neice 28
ahey Coe 38@40
Ceylon
Pekoe, medium -----. 33
Melrose, fancy ------ 56
English Pam
Congou, Medium ---.-
Congou, Choice ---. 35@36
Congou, Fancy ---. 42@43
Oolong
Medium 2.0 36
Cnoiee oo 45
ON 50
TWINE
Cotton, 3 ply cone --.. 35
Cotton, 3 ply balls ---. 35
Wool, 6 oly —-..__--->. 18
VINEGAR
Cider, 40 Grain ------ 28

White Wine, 40 grain 17
White Wine, 80 grain 22

Oakland Vinegar & Pickle
Co.’s Brands.
Oakland ‘aopls Cider -. 30

Blue Ribbon Corn
Oakland White Pickling 20
Packages no charge.

WICKING
No. 0, per gross ---. 60
No. 1, per gross .--- 85
No. 2, per gross ---- 1 10
No. 2 per gross -_-- 1 85

Peerless Rolls, per doz. 45
Rochester, No. 2, doz. 650
Rochester, No. 3, doz.
Rayo, per doz.

WOODENWARE
Baskets

Bushels, narrow band,
wire handles ----.. 1 76
Bushels, narrow band,
wood handles -.... 1 85
Bushels, wide band -- 1 90
Marked, drop handle 75
Market, single handle : 80

-

Market, extra ------ 35
Splint, large —.——--.- 9 00
Splint, medium ~------ 50
Splint, small —__.__._ 7 00
Churns
Barrel, 5 gal., each -_ 2 40
Barrel, 10 gal., each... 2 55
3 to 6 gal., per gal. _ 16
Egg Cases

No. 1,

Star Carrier 5 00
No. 2, Star Carrier -. 10 00
No. 1, Star Egg Trays 4 50
No. 2, Star Egg Tray 9 00

~— Sticks
Trojan spring —------- 2 00
Eclipse patent spring 2 00
No. 2, pat. brush hold 2 00
ideal, No: 7... ._- 1 90
9 Ib. Cot. Mop Heads 1 40

 

12 Ib. Cot. Mop Heads 1 80
Palls

10 qt. Galvanized __.. 2 40

12 gt. Galvanized -._. 2 60

14 qt. Galvanized -... 3 00

12 qt. Flaring Gal. Ir. 6 75

10 qt. Tin Dairy ---- 5 00

12 qt. Tin Dairy ---. 5 50
Traps

Mouse, wood 4 holes __ 69

Mouse, wood. 6 holes __ 7@

Mouse, tin. 5 holes ___ 45

Rat. weed 1 00

Wat. sprime _..- 1 00

Mouse, spring ------- 30
Tubs

Large Galvanized -__ 8 50

Medium Galvanized 7 00

Small Galvanized -- 6 50

Washboards

Banner Globe —-------- 5 75

Brass, Single -_------ 6 75

Glass, Single -------- 7 00

Double Peerless ~--.- 8 25

Single Peerless ----. 7 50

Northern Queen ---- 6 25

Universal 22... 7 50

ee Cleaners

13 nm. oe 1 65

14 . ea 1 85

16 in, 2 30

Wood Bowls

13 in

15 in

17 in

19 in

WRAPPING PAPER
Fibre, Manila, white 05%
No. 1 Wibre —....__-_

7%
eee Manila acces OD
rae 09

YEAST CAKE
Magic, 3 doz. __..____ 2 70

Sunlight. 3 doz. _-____ 2 70
Sunlight. 1% doz. ___ 1 35
Yeast Foam, 3 doz. __ 2 70

Yeast Foam, 1% doz. 1 865

YEAST—COMPRESSED
Fleischman, per doz. —. 28

Gabby Gleanings From Grand Rapids.

Grand Rapids, Feb. 28—Guy W.
Rouse (Worden Grocer Company)
returned from New York Monday
evening,

John L. Lynch has been engaged
by the Michigan Trust Company to
close out the remaining shoe stock
(27,000 pairs), fixtures and equipment
of the Rindge-Kalmbach-Logie & Co.,
Ltd. He has already entered upon
the work of distribution with ‘his
usual energy.

Tunis Johnson has purchased the
interests of the stockholders in the
Monroe Cigar Co. and will continue
the business under the style of the
Tunis Johnson Cogar €o0. He will
conduct under the same name the
factories he is now operating at Lan-
sing and Ashland, Ky. The Van Dam
is being made at the Grand Rapids
factory and the S. C. W. at the other
two factories.

R. E. Lawless, one of the two land-
lords of the Weaver Inn, Kenton,
Ohio, and The Tavern, Toledo, writes
us as follows: “I take the Tradesman
as a regular subscriber as a matter
of business. We consider the paper
worth many times the price to us.
Hope you get a reduction of rates for
the traveler where justified. I am
very curious to know how Mr. Ver-
beck would be able to make the Rick-
man pay at a $3 rate, American plan.
If he has a plan, I think all of us
would like to know about it. It would
also be interesting to know what the
traveler thinks of the American plan
and European plan. My opinion is
that in country towns the bulk of the
business would be American plan. I
have operated both ways. There is a
strong tendency to return to. the
American plan. I would like very
much to see the receipts and operat-
ing costs of such a hotel as the Rick-
man after six months on the American
plan at $3 per day. I would like to
spend a week there to get a line on
the table. I hope they try it. If they
do, I will reserve a room for a week.”

Claud Hamilton, Vice- President of
the Michigan Trust Company, is on
a ten day vacation trip to California.

The writer was summoned to Iron
Mountain Monday to appraise the
loss on the $50,000 newspaper plant of
the News, which burned Sunday. Be-
fore he leaves he expects to book an
order for a $25,000 outfit for the News.

You fellows who did not attend the

noon luncheon of the You-See-Tee
Club Saturday, Feb. 25, at the As-
sociation of Commerce restaurant,

missed something good. Owing to a
number of boys held up by the storm
and not getting home, the attendance
was not as large as expected. We had
a good talk on the income tax by F.
A. Gorham, Jr. After Mr. Gorham’s
talk he asked the boys if any one had
any questions to put to him, which
he would be pleased to answer. From

“the few questions put to him it seem-

ed very evident that there were very
few of the high salaried traveling
men in attendance, because all seemed
to think that their exemptions would

cover all they were earning—nothing -

personal in this. Frank M. Sparks, of
the Herald, was a special guest at this
luncheon and gave a very happy talk
along the lines of Memories of the
Past. Gilbert Moore, in the absence
of Harry Behrman, took charge of
the music and, believe me, Gil is some
leader and if Harry doesn’t get back
on the job pretty soon he is liable to
lose out. President Lawton appointed
a committee of three to be known as
a Membership Committee and it is
hoped that through the efforts of this
committee a lot of new members will
be brought in at the next meeting,
which will not be held until Saturday
March 11. The regular luncheon
which would occur on Saturday,
March 4, was cancelled, owing to the
annual meeting of Grand Rapids
Council, which goes in session at 9:30
in the morning with an all day pro-
gramme, winding up with a banquet
and ball at the Pantlind Hotel in the
evening.

We all missed from our meetings

March 1, 1922

our good member and friend, Joshua
Speed, who passed out last Saturday
at St. Mary’s hospital after a very
short illness. In fact, some of his
closest friends did not know he was
ill at all. For the past ten years Josh
made his home and headquarters in
Detroit, yet his business, owing to the
fact of his being connected with the
Reynolds Roofing Co., of Grand Rap-
ids, brought him to this city frequent-
ly and he always made it a point to
make trips here at times when he
could attend a meeting of No. 131.
Without doubt, his trip here at this
particular time was, in addition to
his business, to enable him to be with
us at the annual meeting, Saturday,
March 4. It was a custom of his
never to miss an annual meeting.

The eighth dancing party of the U.
C. T. Saturday evening at the Knights
of Columbus ball room was well at-
tended, notwithstanding a number of
counter attractions. Music was fur-
nished by the Jarvis orchestra, as
usual. There are only two more en-
tertainments in the winter series—the
next one on March 11 and ‘the last on
Saturday evening, March 25.

Auto bus lines are on the increase
and seem destined to be a permanent
method of travel in the future. Wheth-
er they should be encouraged by pat-
ronage is a much discussed question
among travelers. Some few lines are
operating in direct competition to the
railroads, while others act as feeders
to trunk lines and interurban roads.
The latter is deserving of support and
patronage when properly conducted
by responsible owners. It was with
this in view that a communication on
the subject was requested from Wol-
verine Bus Company, one of the old-
est auto bus lines in the State, oper-
ating between Coldwater, Marshall
and. Battle Creek. A letter from Mr.
Wolf, one of the owners, appears in
another column of this week’s Trades-
man. Later something may be writ-
ten on the subject of legislation re-
garding the operation of auto buses.
Whether they are beneficial to busi-
ness in general or a menace depends
upon the service rendered. Certain
it is that they should maintain regular
schedules and be held responsible for
their acts.

The “hoseless. style’ is promised
for the coming summer as the latest
vogue in women’s wear, according to
fashion reports. Up to now we have
seen lace hose, half-hose and in some
places painted hose, but natural open-
work those is the newest and the
latest. _This should increase sales on
safety razors and taicum powder.

A feature of ladies’ night at the
Kalamazoo Advertising League ban-
quet, held in the Park-American Ho-
tel Wednesday night, was a telephone
demonstration by the Michigan State
Telephone company. A complete
switchboard with a “central” girl and
all was operated for the entertainment
of guests.

Business men of Saginaw have en-

dorsed a movement for the resump-
tion of street car service.
J. Wisehaupt, President of the
American Business Bureau, in his ad-
dress last week at Kalamazoo said
that “next to proper advertising meth-
ods, salesmanship will prove the
greatest element in expansion during
1922” and that as an outgrowth of the
great war, “when the banker got into
the junk dealers’ automobile and the
two went out together to raise funds
for all kinds of war activities, each
man discovered that the other one
was a real fellow. One evidence of
this discovery has been the success of
the noon-day clubs, where men of all
walks of life meet congenially and for
general advancement.”

George Liesveld, formerly with
Edson, Moore & Co., of Detroit, will
represent the Daniel 'T. Patton & Co.
in Northern Michigan after March 1.
Mr. Liesveld was a former Grand
Rapids salesman in the employ of the
Grond Rapids Dry Goods Co.

W. S. Cain, representing the Read
Machinery Co., of Chicago, spent con-
siderable time in Traverse City the
past week, where he installed a mod-

 

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oe

gg Trenance arn pe

   

  
  
    
  
  
   
 
  
   

March 1, 1922

ern bakery equipment for the Detroit
Bakery, an old established concern
operated by Mr. Cervenska. From
Traverse City Mr. Cain went to Lan-
sing, where additional machinery was
purchased for the Goss Bakery.

The town of Wayland now has
twenty-four hour electric service.
Salesmen handling motors and motor
driven machines should get busy.

It is harder for some folks, includ-
ing business men, to address an en-
velope than it is to write a letter or
even a check. It is for this reason
that many concerns enclose printed
return envelopes with their monthly
statements. The cost is very small
when purchased in large quantities
and the presence of one of these
makes remittance more convenient. A
small town merchant recently told a
salesman that his house got their pay
before some of the others because it
was so easy to slip a check in the en-
velope they always sent him and add-
ed that he frequently included a small
order for immediate shipment.

The many friends of Joe M. Van
Den Meer, former Past Senior Coun-
sellor of Grand Rapids Council, will
regret to learn of the death of his
mother on Tuesday of last week.

A family of deer, four in number,
were seen by passengers and crew of
the M. & N. E. train Saturday morn-
ine about five miles below Grayling.
They had been walking the track for
most half a mile and the engineer had
to drop into low to avoid hittin them.
They remained standing within fifty
feet of the cars while the train passed
them.

Wells F. Harvey, of Big Rapids,
has purchased the Reed City Herald.
A. W. Huckle, the former owner,
will leave for a tour of Europe with
his family. Mr. Huckle traveled for
an American seed house in European
countries before entering the news-
field with his brother, W. O.

paper
Huckle, now a newspaper man _ at
Ypsilanti. Whether Mr. Huckle will

again represent his old concern is not
yet decided.

A man auite prominent in the man-
ufacture of cartons and paper con-
tainers says that business in his line
has suffered the past year from price
reductions, that too many concerns,
fearing a general business depression,
quoted below cost for the sake of
keeping their mills in operation, A
general price revision is absolutely
necessary on a cost plus basis since
many styles and sizes of containers
are now sold below pre-war prices.

John King, a member of Grand
Rapids Council, who represented the
Grand Rapids branch of Burnham,
Stoepel & Co., of Detroit, for a num-
ber of years, has been promoted to the
position of buyer for the men’s fur-
nishings department and will move his
family to Detroit in the near future.

Mrs. John D. Martin, who has been
ill for several days past, is improving.

Saturday is the big day for U. C. T
members. Initiation will begin at
2:30. Election and installation of of-
ficers will follow and after that the
annual banquet at the Pantlind at
6:30. The committee urges all mem-
bers to have their reservations made
before noon, so arrangements for ac-
commodations can be made without
extra expense.

James Bolen seems mightily pleased
since his trip to Detroit last week.
James doesn’t talk much about his
business, but his friends assume that
he is satisfied with the size of his
orders.

The Grand Rapids Herald reports
that, owing to a washout near Hart,

  
  

xX CIGAR CO.

wh ON Lier very end”

 

MICHIGAN TRADESMAN

the Pere Marquette was forced to
curtail service between Grand Rapids
and Mackinaw City. Hart is on the
Pentwater branch. This is addition-
al proof of the statement made last
week that our Michigan folks are a
little lacking in geograpiiical educa-
tion concerning their own State.

“The first requisite of a good sales-
man,” says an exchange, “is to be sold
himself on what he undertakes to sell.
What he tries to sell to someone else
must be more than good, it must be
indispensable. He must make his
prospective buyer bel’eve he can’t get
along without it.”

Sometimes we wonder if higher
education is an asset to the average
individual. Since this department of
the Michigan Tradesman is conducted
in the interests of Grand Rapids sales-
men representing Grand Rapids con-
cerns and especially of members of
the United Commercial Travelers it
is encumbent upon each member to
assist in collecting news items of gen-
eral interest. One of our members,
who is a college man, insists he can
not write news matter and never
could: that he doesn’t know of any-
thing on his territory that would be
of interest to the trade or to Trades-
man readers. Now it so happens that
one of the best articles that has ap-
peared in the Tradesman recently was
written by Harry M. Royal of Shelby.
Mr. Royal was compelled to leave
school at an age where most boys be-
gin. yet he is a successful business
man and might retire with an income
if he chose to do so,’ but hard work
has become a part of him and he
loves it. Publishing and editing the
Oceana Herald is but one of his many
interests. John B. Olney.

 

GRAND RAPIDS
KNITTING MILLS

Manufacturers
of
High Grade

Men’s Union Suits
at

Popular Prices

 

Write or Wire

Grand Rapids Knitting Mills
Grand Rapids, Mich.

 

 

Signs of the Times
Are

Electric Signs

Progressive merchants and man-
ufacturers now realize the value
of Electric Advertising.

We furnish you with sketches,
prices and operating cost for the

- asking.

 

 

THE POWER CO.

 

 

Bell M 797 Citizens 4261

 

   
 

Gieoen

      

ISTRIBUTORS

 
 

 

39

 

BUSINESS WANTS DEPARTMENT

Advertisements Inserted under this

head for five cents a word the first

Insertion and four cents a word for each subsequent continuous Insertion.

if set In cavital fetters, double price.

display advertisements In this department, $3 per inch.

No charge less than 50 cents.

Smaltt
Payment with order

is required, as amounts are too small to open accounts.

Wanted—To hear from owner of good
general merchandise store for sale. State
price, description. D. F. Bush, Minne-
apolis, Minn. 603

Want to hear from a party owning a
good general merchandise business or
other business for sale. State cash price
and particulars. John J. Black, 130 Stu
Chippewa Falls, Wis. 608

Wanted—Position as bookkeeper or
clerk; bookkeeping experience, good ref-
erence. Address Wm. C. Bense, Long
Prairie, Minn. 674

FOR SALE—A real LIVE ESTAB-
LISHED LEATHER and SHOE FIND-
INGS BUSINESS that has been operating
at 306 Federal Ave., Saginaw, Mich., for
the last three years. Our only reason
for wanting to sell is that owner has
other interests to which he wishes to
devote full time. With this business
goes to the buyer a very good will
among the trade that we have sold in
the last three years. Saginaw Leather
& Shoe Findings Co., Saginaw, Mich.

675

 

 

For Sale—Shoe stock and shoe repair-
ing equipment. Will sell or rent build-
ing. Location is good, town near Grand
Rapids. Address No. 676, care Michigan
Tradesman. 676

For Sale—Good clean stock of general
merchandise and exceptionally good
business. Mdse. will inventory about
$8,500. 1921 sales $65,000, small overhead.
Located in a live. growing town on fine
lake in Southern Michigan with fine high
school. Owner wishes to retire. Address
No. 677, care Michigan Tradesman, 6/7

 

For Sale—Drug store in country town.
Only drug store in village. Inventory
$3,100. Rent $20 per month. No _ otuer
expense. Close Sundays. Part eash, and
monthly payments. John <A. Dolson,
Metamora, Mich. 678

WANTED — FULL REGISTERED
PHARMACIST for neighborhood drug
store. Give references and state salary.

J. H. Weir & Co., Benton Harbor, Mich.°*
6

79
For Sale—At Harbor Springs, Mich-
igan, an outfit for an ice cream parlor,
consisting of sixteen tables, sixty-four
chairs, one soda fountain with fixtures
and attachments complete, one ice cream
machine, one carbonator, four show
cases, one electric mixer, one electric
urn, silverware and ice cream recepta-
cles, twelve mirrors, one clock, one awn-
ing, ice cream tubs and_ cans, storage
tubs, ice cream mixer and one National
cash register. J. C. Foster, Newberry,
Mich. 680
RELIABLE SALESMEN calling on re-
tail druggists who desire to carry. an
assortment of leather wrist bands, at 15%
commission on all sales, should write
The Leather Products Co., Leather Prod-
ucts Bldg., Baltimore, Md. 68

SALESMEN WANTED — Calling — on
men’s furnishing trade with kindred line
with a line of men’s leather belts tat
ean compete with the best. Give full
particulars, reference and territory cov-
ered. Address No. 682, care Michigan
Tradesman. 682

Meat Market—Opportunity of a_ life
time to get meat market outfit complete.
Excellent manufacturing Wis-onsin city.
surrounded by fine stock raising country.
All set to step right in and do business.
Will sell about one-third cost of new
equipment. If interested, step lvelyv.
It’s a big snap. Particulars. write A. x.
Hensler, 671 Lake Ave., Battle Cre>k,
Mich. Bell phone 4131M. 672

 

For Sale—A bakery, soda fountain and

 

grocery combined, in a _ nice town in
Northern Michigan. Address No. 673,

eare Michigan Tradesman. 673

For Sale—Grocery store and cottage

combined, at Wolfe Lake, Jackson, Mich.
Large icehouse full of ice for sale to cot-
tagers, 2% lots, fixtures and _ buildings
good acetyline plant in good shape. Fine
summer proposition. All for $2,800. Ad-
dress E. Davis, 601 New York St., Jack-

 

son, Mich. 658
REBUILT
CASH REGISTER CO., Ine.
Dealers in

Cash Registers, Computing Scales,
Adding Machines, Typewriters And
Other Store and Office Specialties.
122 N. Washington, SAGINAW, Mich.
Repairs and Supplies for all makes.

1000 letterheads or envelopes $3.75.
Copper Journal, Hancock, Mich. 150 __
Will pay cash for whole stores or part
stocks of merchandise.. Louis Levinsohn,
Saginaw, Mich. iS 998
For Sale—Manufacturing building at
Portland, Mich. 12,000 square feet floor
space. 2.500 cash. Write A. A. Meeth,
Portland, Mich. 648
For Sale—30 Ib. capacity scale, prac-
tically new. $100. Dickery Dick, Mus-
kegon, Mich. 649
Wanted—-To buy nearly new grocery
refrigerator. Must be good size, and in
first-class condition. Write description
and price. Wise & Switzenberg, Alle-
gan, Mich. 645

 

 

 

 

Bell Phone 596 Citz. Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
GRAND RAPIDs, MICHIGAN

 

Pay spot cash for clothing and furnish-

ing goods stocks. L. Silberman, 274 East
Hancock, Detroit. 566

 

If you are thinking of going into busi-
ness, selling out, or making an exchange,
place an advertisement in our business
chances cclumns, as it will bring you
in touch with the man for whom you are
looking—THE BUSINESS MAN.

“Salesmen—Profitable side line. Carry
samples in pocket. Address Copper Jour-
nal, Hancock, Mich. _ 574

For Sale—Cash registers and store fix-

tures. Agency for Standard computing
scales. Dickery Dick, Muskegon, Mich.
643

Wanted—To buy general stock in live

town. Not to exceed $10,000. Address
No. 665, care Michigan Tradesman. 665

 
  

 

 

For Sale—General stock and fixtures in

small town. $4,000. Address No. 668,
care Michigan Tradesman. 668

139-141 M
Lee at
GRAND RAPIDS

 

 

safes.

 

SECOND-HAND SAFES

We are always in the market for second-hand

Send us detailed description, including date of
purchase, name of manufacturer, inside and
outside measurements and general appearance
and we will make you an offer.

 

7

GRAND RAPIDS SAFE CO.

GRAND RAPIDS, MICH.

 

 

 

 

   

40

Buy Flour To Meet Immediate Re-
quirements Only.
Written for the Tradesman.

May wheat to-day is 25c higher
than a week ago. Cash, however, has
remained unchanged throughout the
weck, so, apparently, the advance has
lost its impetus to a large degree and
it is doubtful if materially higher
prices develop in the immediate future
unless growing wheat has been
damaged more seriously than reports
indicate.

The situation looks right now as
though buying should be done to
cover immediate requirements rather
than for future delivery. More fav-
orable reports concerning weather
conditions are coming out of Kansas.
The sections of that State suffering
most from lack of moisture have been
relieved to quite an extent; in fact,
at the present time there is a good
covering of snow. On the whole,
conditions look more favorable for
wheat than a week ago, but that a
large amount of damage has been
done cannot be questioned. If wheat
has actually been hurt more than re-
ports indicate, higher prices will de-
velop ultimately; on the other hand,
if the reports are found to be exag-
gerated and the crop comes out in
better condition than anticipated,
somewhat lower prices will undoubt-
edly prevail.

There is another phase entering in-
to the situation now, that cannot be
entirely overlooked and that is im-
proved business conditions, particu-
larly throughout the New England
States, which indicates that prosper-
ity is headed our way. Another fac-
tor is the increased purchasing power
of the farmer. Wheat has advanced
nearly 50c per bushel. This alone in-
creases the buying power of the far-
mer $50,000,000.

Corn, oats and live stock have, also
advanced, which materially improves
ithe financial situation of the agricul-
turist, materially increases his pur-
chasing power. This favorable con-
dition will be reflected in the volume
of business transacted.

The domestic demand for flour is
materially better. In fact, during the
month of February the demand was
almost normal for that time of year.
Foreigners are, also, continuing to
purchase. Conditions in Europe have
improved somewhat. Foreign’ ex-
change is in the strongest position it
has been since the kaiser started the
war.

As usual, it is practically
sible to definitely foretell what wheat
and flour will do. Common sense in-
dictates, however, that after the ad-
vance we have had, it is well to pur-
chase to cover requirements rather
than to buy for future delivery. The
trade should watch the crop reports.
They are going to be a mighty factor
in the price situation.

Lloyd E. Smith.

impos-

—_—_e 2-2
Items From the Cloverland of Mich-

igan.

Sault Ste. Marie, Feb. 28—John
Poulakos has purchased the interest
of his brother in the Central ice cream
parlor, on Portage avenue, and is now
sole proprietor of one of the neatest
and best arranged ice cream parlors
in the city. He is getting ready for
the spring season, which promises to
be a prosperous one this year.

 

MICHIGAN TRADESMAN

The Soo is gradually recovering
from being snowbound for the first
time in many years, no freights hav-
ing come in or gone out for three
days and the passenger service as well
as the mail service much delayed.
Talking about the large amount of
snow around the Soo, F. E. Swift, the
popular Soo Line conductor, informs
us that at Pembine he walked from
the hotel out of a second story win-
dow to the barber shop on the heavy
crust the other morning and that the
Soo with its drifts of five and seven
feet looked tame. It was the worst
storm in twenty-five years, according
to old timers. However there are
no hardships reported here as a re-
sult, there having been plenty of fuel
and food to be had.

A. B. Davidson, one of the Soo’s
well-known attorneys, entertained the
Soo Ski Club last Sunday at his com-
modious summer home on St. Mary’s
River. He was assisted by George

ailey, who officiated as chief cook.
That the soup for the occasion was
the poorest that has been served to
the members will be vouched for by
the majority of those present. The
only redeeming feature about it was
that it was hot, in fact, so hot that
no one cared to indulge. However,
the remainder of {the refreshments
were up to standard. After some ex-
ceptional stunts on the hills at the
Country Club, the party returned,
reaching home late at night, but well
repaid by the entertainment and the
practice in skiing, which will put
them in shape to enter the contest
later in the season.

Fred Nicholson, who for the past
two years has been collector for the
First National Bank, tenders his
resignation this week and will accept
the position of chief clerk at the Alto
Hotel, one of the best appointed ho-
tels in the city. Mr. Nicholson is a
young man of ability and pleasing
personality and has made many
friends while connected a the
bank. The Alto Hotel is situated
opposite the locks and has ic largest
lobby of any hotel in Northern Mich-
igan. During the tourist season the
oo is always filled to capacity.

The many friends of Daniel Cam-
eron will regret to hear of his death,
which occurred last Tuesday at the
age of 85 years. Mr. Cameron has
lived in the Soo for the past thirty-
three years, coming here from Oak-
ville, Ontario, to engage in the meat
business, which vocation he followed
for many years. He started the
Cameron Market, which is now
known as Cameron Bros. & Co. The
bereaved have the sympathy of a
large circle of friends.

“Easy marks” are not always Ger-
man marks. There’s a man who in-
vests his money in stock because his
company has so big a capitalization.

The Soo Hockey Club took the
first of the two game series at Eveleth
last week. This is the second time
the Eveleth team has lost a game on
their own ice in three years. Re-
turning by way of Calumet, they took
the first game by a 5 to 2 score.

Mayor Francis T. McDonald was
held up last week for the first time,
but lost none of his valuables, as it
happened on the Straits of Mackinac
as a result of the blizzard, and he
couldn’t get across.

“Farmers quit raising whiskers.”’—
Must be in the way under the auto.

Wililam G. Tapert.

—__»-2 >
Late News From Central Michigan
Towns.

Owosso, Feb. 28—Owosso citizens
held a real old-time and un-to-date
carnival in the armory Feb. 27 and 23
for the benefit of the memorial hos-
pital. The great white way was ex-
emplified from hot dogs to molasses
taffy. Nothing smaller than a nickel
went. The old 1776 martial band fur-
nished the noise and the high school

orchestra the music.

W. H. Beardslee, landlord of the
Hotel Perrinton and livery business,
passed away Feb, 23, after an illness

of a few weeks. All the traveling
boys in this part of the State will re-
gret the loss in our ranks of good
clean hotel men and one of the most
accommodating livery men on the
route and an all round good square
pleasant gentleman. The writer has
driven with Uncle Bill for sixteen
years, only missing five trips in the
entire time. Funeral Feb. 25 at his
home, burial at Henderson cemetery,
near his old farm.

When the cuckoo in your Swiss
clock gets stuck and don’t go back
in, it is no sign of an early spring.
Your clock needs fixing.

S. P. Desmond, of Shepard, has
bought the general stock of Homer
Snyder, at North Star, and taken
possession.

Hal Shaw:has bought the tonsorial
parlor and cigar stand of Clyde Cul-
vert, at North Star.

Chester K. Morrison has bought the
grocery and meat business at Bannis-
ter of his brother, M. W. Morrison,
who is in the general merchandise
business at Eureka.

E. J. English has sold his hotel
business at North Star to J. L. Ans-
paugh, of Mount Pleasant, who will
be on the job March 1 and will look
after the wants of the traveling boys
in good metropolitan shape. Come on

over, boys. It is going to be all right.
Honest Groceryman.
—___2 a
Open Letter To Prosecuting Attorney

Hoffius.

Grand Rapids, Feb. 27—-Accept my
hearty congratulations over your sig-
nal victory in securing the conviction
of Frank Cook

In the face of what you had to
contend with—perjured evidence, un-
scrupulous and ingenious frame ups
and insidious political influence of the
most damnable character—I regard
this conviction as the greatest victory
which has been achieved in the Kent
county courts for forty years.

The fact that the jury reached a
unanimous verdict on the first ballot
showed very plainly that the twelve
men composing the jury took no
stock in the flimsy pretexts of the de-
fense, the puerile efforts made to con-
trovert the facts you marshalled with
such consummate genius and the shal-
low appeals of peremer attorneys.

A. Stowe.

 

Reply From Mr. Hoffius.

February 28—Your letter of con-
gratulation was certainly pleasing to
me. I put in many weeks studying
the affairs of the Farmers and Mer-
chants Bank and knew just where I
was at. It. was a hard fought case.

A letter coming from so keen an
observer of public affairs as yourself
is very pleasing, indeed. I might say
that it is rarely that a public servant
is commended so whole heartedly,
but plenty of adverse criticism is
heaped upon him, although critics
oftentimes do not understand the
whole situation.

I would not have regretted trying
the case, even if it had been lost, but
it certainly showed up a condition of
affairs that indicates that it is high
time for good citizenship to get into
politics and help clean up.

Cornelius Hoffius,
Prosecuting Attorney.

—_++>—_—_
Outstanding Features of Canned
Goods.

Canned foods are already prepared
and can be served either hot or cold
without the necessity of immediately

cooking to ‘make them palatable or:

digestible. They have been peeled,
sorted or trimmed, as each may re-
quire so that there is no waste and
the entire contents of the can are
nutritous and wholesome.

The palatibility and wholesomeness
of canned foods are increased by the
fact that canneries are ordinarily lo-
cated in the center of districts where
the products desired are grown or

March 1, 1922

produced. This means securing the
raw products with the greatest pos-
sible promptness with a minimum
amount of handling, and at the most
satisfactory stage of maturity or ripe-
ness. To-day canners’ crops and
produce are generally either grown on
contract by the farmer for the canner
or by the canners themselves, who
maintain close supervision over the
raw products to see that they are
gathered at the proper time and when
the cannery can handle them most
promptly.

The advantages of having a food
product go direct from the farm,
where grown, to a cannery where it
is cooked, hermetically sealed and
protected from contamination, are ob-
vious as compared with the prepara-
tion of foods from raw produce which
has been handled by a great many
people and may be exposed to unsani-
tary conditions before it reaches the
consumer.

The prompt handling of raw prod-
ucts in the vicinity of their production
and the cooking of a product in an
air-tight container preserves to the
fullest extent the natural flavor de-
sired.

Dr. E. O. Jordon, professor of bac-
teriology of the University of Chicago
declares the process of preserving
foods by heat possesses the enormous
advantage that the vast majority of
known diseases germs are killed by
even a few minutes exposure to the
temperature of boiling. The use of
cooked food, therefore, constitutes one
of our greatest safeguards against the
entrance of disease germs and other
parasites through the monuth.

John A. Lee.
———__+--+____

The Lament of the Goat.

The woods are full of amateur
economists who can claim that prices
of groceries will shortly return to
pre-war levels. Will they? Yes, they
sure will—

When railroad fares are nae to 2c
per mile; when gasoline is.back t9
10c per gallon; when house rent is
back to $20 per month; when a square
meal can be had for a quarter; wher
farm labor is back to $15 per month;
when shaves are back to 10c; when
clothes are back to $15 a suit; when
money is back to 5 per cent.; when
hair cuts are back to a quarter
movies are back to a_ nickel;
ice cream is back to a dime;
doctor’s bill is back at two bucks.

For the love of Mike, why expect
the manufacturer, wholesaler and re-
tailer of groceries to go the route
alone? Why expect us and no one
else to go back to pre-war prices?
Why pick on us? We are away ahead
ef the procession. Now let the bar-
bers and the movie houses and the
soft drink parlors and landlords and
the hotels and restaurants and the
draymen and the bankers cut their
prices and catch up with us.

Pick on somebody else.

We've been the goat long enough.
—_—_—_-»-—--_—_———_——

Unintelligent Cheerfulness.
“How’s that new girl—the bright
and jolly one?”
“All right, only she needs a little
less pollyanna and a little more what-
can-I-show-you?”

> when
when
when a

    

 

 

 

 

 

 

 

   
 
   
  

  

 

 

 

 

  
   
   

  
    
 
 

 

 

 

 
  

 

  

 

 

      
  

 

 

 

saben

 

 
  

 

«HELP

you Sell them
the year ‘round

Now that prunes, thanks to Sunsweet, are a year "round
staple—now that Sunsweet advertising is at work every
day educating your customers to eat prunes and apricots
at all seasons—

It is only good business for you to tie up to this year
"round movement. Pictured here are some specimens of
Sunsweet advertising that live grocers are using with
telling and selling effect.

 

  

Here, for example, are full color display cards that show up great
in the windows or inside the store; bright-looking streamers
and price pasters that tell a big story in little space; educational
recipe folders that show your customers how to keep the family
food-bill down and the family health up; colorful slides for
your movie advertising; a Retail Selling Price Chart by which
you can price merchandise instantly and correctly on any mar-
gin from 20% to 30%; Paul Findlay’s book,“Profits in Prunes”
~ filled with such clean, crisp profit-logic that it has caused a
sensation among grocers the nation over—

All these advertising and selling helps are ready for you.
We want you to have them. But, first, we want you to
want them. We want you not merely to get them but to
use them—and come back for more any time. Just check
off on the coupon below which sales-helps you can use
to good advantage—and we'll do the rest. California
Prune and Apricot Growers Inc., 399 Market Street,
San Jose, California. » 11,000 grower-members.

 

sad
ne sae j
en ae FORTHE GOop |
f Ov a Ritebeier eee OD
eo a / THATS INTHEM {
SP OST wey i
} se | i
Re TR NCRNAT Str tas ava a a
a Oni I aed oe ,
oO
4 Full color display cards [11x21}—each set
4 has three cards on prunes, one on apricots.
‘ Two-color window streamers.
: ‘Two-color price pasters.
4
oie

Name

[_] Recipe Folders: “Keep the family food-

Retail Selling Price Chart [good for all

bill down and the family health up.” merchandise} ready to tack up.

Paul Findlay’s book “Profits in Prunes”
[how many copies?}for clerks and myself.

Full color movie slide with our store
name imprinted at the bottom.

Street City

 

 

 

 

Please PRINT name and address to avoid error.

SUNSWEET

CALIFORNIA'S NATURE-FLAVORED

Prunes & Apricots

 

 

 

saat

 

An Unusual Investment Opportunity

We Offer the
7% Cumulative Preferred Stock and Common Stock of the

MICHIGAN TRANSIT COMPANY

Organized under the laws of the State of Illinois

CAPITAL STOCK
2500 Shares 7% Preferred Stock—Par Value $100.00 Per Share
2500 Shares Common Stock—Par Value $100.00 Per Share

HISTORY

The Michigan Transit Company began operations June 1,
1919, with three steamships, the “MANITOU,” the “MIS-
SOURI” and the “KANSAS;” and in addition the dock and
warehouse properties, valued at $65,000, at the following points
in Michigan: Ludington, Manistee, Onekema, Frankfort, Suttons
Bay, Traverse City, Petoskey and Harbor Springs. The Com-
pany’s Boats operate between Chicago and the above named
Michigan ports.

During the past two seasons, the Michigan Transit Com-
pany has had to charter another large steamship to help carry
the great quantity of business offered, which it feels in duty
bound to take care of.

DIVIDENDS

The Company’s first fiscal year began June 1, 1919, and
ended May 31, 1920. Out of the earnings up to May 31, 1921,
the Company has declared 14% on the Preferred Stock and
17% on the Common Stock, or an average of 7% annually on
the Preferred Stock and 814% annually on the Common Stock.

The third fiscal year of the Company will end May 31, 1922.
The earnings in this third year, in addition to paying of $155,000
of the Company’s bonded indebtedness during its thirty-one
months of operation, will warrant the payment of a dividend
of at least 7% on each class of stock.

THE BOARD OF DIRECTORS OF THE MICHIGAN

 

 

TRANSIT COMPANY DOES NOT DESIRE TO PUT ALL
OF THE PROFITS INTO ADDITIONAL EQUIPMENT
NOR INTO THE PREPAYMENT OF BONDED INDEBT-
EDNESS. THE MANAGEMENT AGREES AT ALL TIMES
TO SET ASIDE OUT OF THE PROFITS A SUFFICIENT
SUM TO PAY GOOD DIVIDENDS TO THE STOCK-
HOLDERS.

MANAGEMENT

The officers and directors of the Michigan Transit Com-
pany are as follows:

PURPOSE OF ADDITIONAL FINANCING

The Michigan Transit Company aims to expand, but only
as its increasing business warrants. The time for some expan-
sion has now arrived. It is therefore the desire of the Company
to sell the remaining treasury stock, for the purpose of making
important improvements in the way of increasing the capacity
and earning power of the vessels, and purchasing certain addi-
tional dock properties, which can be purchased at this time at a
bargain, and for the purpose of purchasing the steamship above
mentioned which the Company has had under charter during
the last two seasons. These additions to equipment will add

greatly to the earnings, without increasing expenses materially, PRESIDENT—ROBERT W. DUNN, Chicago, illinois. A prominent
and will enable the Company to show even greater earnings attorney who is also a director in a number of other large corpora-
than as given in the statement of earnings which follows. aS tions and last year was President of the Hamilton Club of Chicago.
NICE PR aoe mich A. CARTIER, ee Michigan.
resident of several ichigan banks and of a teampship Com-

EARNINGS pany, known as the Chicago, Racine and Milwaukee Line.

SECRETARY and GENERAL MANAGER—GEORGE E. JOHNSON,

The Michigan Transit Company was organized with a cap- Traverse City, Michigan. A well known lake captain of broad

ital stock of $500,000, half preferred, 7% cumulative, and half experience and ability.
common stock, of which total only $352,800 has been issued. TREASURER and GENERAL TRAFFIC MANAGER—4J. C. CONLEY,
In addition there was outstanding at the beginning of the first ee Illinois. Long identified with Lake Michigan steamship
year $660,000 worth of bonds. ines, and recognized as a traffic expert. :

ize : : DIRECTOR—W. W. PARR, Traverse City, Michigan. Manager of the

During the first thirty-one months of operation, the Com- Brown Lumber Company and a prominent business man, well
pany paid off $155,000 of its spree ee ee ee z known in Northern Michigan.
down at this time to $505,000. $148,000 ot t is $155,000 of bonds
retired was in prepayment, ig is, it was paid conn i the et THIS ae — — siiapseonionibie :
were due. In addition, the Company has prepaid interest tor it must be very evident t) those Wie ee a. opportunity o
two years on $130,500 of the remaining $505,000 on bonds still reading Sie Ciceer Oe cue ait ie a very pron ty pels
outstanding. This prepayment of interest called for $15,660.00. It is a well known fact that Transportation Companies, both water

: Taking into consideration a surplus of $34,422.75, dividends pelt a OBE ee anne Or agia, 1620 and 1921. ere
paid out of surplus, $109,199.11 depreciation written off, perma- The fact that the Michigan Transit Company, during the years
nent improvements to vessels and docks to the amount of $29,- above mentioned, was able to make such a strong showing, is an evi-
277.00, $155,000 of bonds retired, and prepayment of $15,660.00 dence that in the near future, when business conditions are much
interest on bonds, the total earnings of the Company during its
first thirty-one months of operation amount to $368,949.61, or
an average of $142,819.20 annually.

This will enable the Company not only to pay good divi-
dends on the Preferred and Common Stock annually, but in
addition to retire a liberal amount of its bonds annually, besides
writing off depreciation. The additional financing of the Com-
pany will enable the Company to make even greater earnings
than above mentioned.

better, it will be able to make an even better showing. As fast as
the Company retires the bonds, the common stock will steadily in-
crease in value, and it is a conservative estimate to say that in three
or four years the common stock should easily be worth several times
its present value. As fast as the bonds are retired, the Company will
have less interest to pay on its bonded indebtedness, and there will
therefore be greater earnings for the common stock.

The Michigan Transit Company is now so well established with
a record of substantial and increasing profits through a period of hard
times, that the security of an investment in its stock is beyond ques-
tion, and every indication now points to substantial and increasing
dividends, which go with better times and larger profits.

HOW AN INVESTMENT IN THIS COMPANY CAN BE PURCHASED

This security can be purchased in units, each unit consisting of one and one-half shares of Preferred Stock and one
share of Common Stock. Subscriptions can be made either on a cash basis or on a partial payment basis.

ALL PURCHASES OF STOCK, WHETHER ON THE CASH BASIS OR PARTIAL PAYMENT PLAN, WILL

DRAW DIVIDENDS FROM THE DATE OF PURCHASE.

Gentlemen:
P A NY ‘ 1 am interested in an investment in the Michigan Transit Company.
F. A. SAWALL COM Without any obligation on my part, send me full particulars regarding
‘ the Company. |
: Yours truly,

313-314-315 Murray Building

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

ig — AA I Am