ELT BSH I BFE
ee Oe
> aS : SEY . Pe J Coes EN
Ov ? ED () aN Sy CY (CRRA C YES Be AY ae
OW///7 16 a 3 5 f \ LH = J
me (CT NR Pee es RY See See
3 6)

PUBLISHED WEEKLY (GX = ee EG WAG
SNE SST SEES ISG Os

BY

ia

 

Thirty-Ninth Year ‘ Number 2016

 

 

 

 

 

 

INDIRECTION

 

 

 

IO IIIA IO

+

Fair are the flowers and the children, but their subtle suggestion is fairer;

4

Rare is the rosebud of dawn, but the secret that clasps it is rarer;
Sweet the exultant of song, but the strain that precedes it is sweeter,

And never was poem yet writ, but the meaning out-mastered the meter.

Never a daisy that grows but a mystery guideth the growing;
Never a river that flows but a majesty scepters the flowing;

Never a Shakespeare that soared but a stronger than he did enfold him,

PEEPS SSS oa aaa

Nor ever a prophet foretells but a mightier seer hath foretold him.

Back of the canvas that throbs the painter is hinted and hidden;
Into the statue that breathes the soul of the sculptor is bidden;
Under the joy that is felt lie the infinite issues of feeling;

Crowning the glory revealed is the glory that crowns the revealing.

 

Great are the symbols of being, but that which is symboled is greater;
Vast the create and beheld, but vaster the inward creator;
Back of the sound broods the silence, back of the gift stands the giving,

Back of the hand that receives thrill the sensitive nerves of receiving.

Space is as nothing to spirit, the deed is outdone by the doing;
The heart of the wooer is warm, but warmer the heart of the wooing;
And up from the pits where those shiver, and up from the hights where those -

shine,

ae 4
KKK RRR RAR

——.’

Twin voices and shadows swim starward and the essence of life is divine.

A pte egg
KrKrKnKr

‘
RRR AK

[Richard Realf, who wrote these verses, was born in Bngland in 1834, came to the United
States and enlisted in the Union army in 1862, wrote a number of poems while in the field, and
committed suicide in Oakland, Cal., in 1878.]

a Ak kk

 

5 ek
KKKKRK RRA A

 

 

 

 

 

 

4

 

 

+
¥
<<
+
*
al
<=
*
+
Dd
<=
*
<<
*
: x
*
«
«
«
*
4
*
x
*
x
x
x
x
x
x
x
x
: x
*
: *
«
«
«
*
*
+
*
¢
e
¢
¢
2
2 .
*
4 voVoy ¥

BS Ws bs be a st
rr vs

 

 

 

 

Boost Yeast-For-Health

Don't neglect your opportunity to join forces with
the Fleischmann Educational campaign by telling
your customers they have a powerful, life-giviug
food in every cake of

Fleischmann’s Yeast

It will pay you, in added business, to impress the fact
that this fresh yeast is a very special food—the
richest source of the health-promoting vitamin.

 

 

 

 

 

 

 

 

Ginger Cake }2cqe
and a,

Red Hen

Brands
a ait z ne
iy eoees| Real Pure ;
SE tS ma iP
com Z| New Orleans Pier enicirs fenpy Clie
Molasses “S&S =

 

We pack our molasses in standard size cans.
which contain from 4 to 6 ounces each more
‘ than other packers.

Old Manse
Syrup

It always pays to

BUY THE BEST

Distributed by
ALL MICHIGAN JOBBERS

Packed by
OELERICH & BERRY CO.

 

- CHICAGO, ILL,

 

 

Petoskey Portland Cement
A Light Color Cement

Manufactured on wet process from Petoskey
limestone and shale in the most modern cement
plant in the world. The best of raw materials
and extreme fine grinding insure highest
quality cement. The process insures absolute
uniformity.

ASK YOUR DEALER FOR IT.

Petoskey Portland Cement Co,

General Office, Petoskey, Michigan

 

 

 

 

 

Citizens Long Distance Service

 

 

 
  

Reaches more people in Western Michi-
gan than can be reached through any
other telephone medium.

19,650 telephones in Grand Rapids.

Connection with 150,000 telephones in
Detroit.

USE CITIZENS SERVICE
CITIZENS TELEPHONE COMPANY

    

NOENT

Ute
SOT Fr

          
  

 

 

 

Don’t Lose The Profit
On 14% Of Your Business

Get a profit on sugar by pushing
Franklin Package Sugars

The money saved on bags, twine,
labor, overweight, breakage and
waste represents a profit you can’t
afford to lose.

Push Franklin Packages

The Franklin Sugar Refining Company

.PHILADELPHIA

*‘A Franklin Cane Sugar for every use’’

Granulated, Dainty Lumps, Powdered,
. Confectioners, Brown, Golden Syrup

ZA

\

SN

i
Z3

Se

SOS

a la ~~. cee Te £..

 

 

 

 

 

 

 

Ny a

  

NOS LY Ae

 
       

ADESMAN

 

Thirty-Ninth Year

GRAND RAPIDS, WEDNESDAY, MAY 10, 1922

Number 2016

 

MICHIGAN TRADESMAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly By
TRADESMAN COMPANY
Grand Rapids
BE. A. STOWE, Editor.

Subscription Price. |

Three dollars per year, if paid strictly
in advance. :

Four dollars per year, if not paid in
advance.

Canadian subscriptions, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 eents; issues
five years or more old 50 cents.

Entered at the Postoffice of Grand
Rapids under Act of March 3, 1879.
POLITICS AND LETTERS.
Mr. Beveridge had no political mo-

tive in writing his four-volume life

of John Marshall, but it should have

been worth a good part of his 20000

majority. We do not imply that the

set stands in many vine-clad cottages,
flanked by Riley and Eggleston, Ade
and Gene Stratton-Porter; but we
dare say that it has been well thumbed
in Indiana libraries and that its re-
pute has penetrated many a home. It

is the type of work which adds to a

statesman’s esteem among men who

would be shocked and uneasy if he
wrote novels, like Disraeli, or plays,
like Clemenceau, or philosophy, like

Balfour. :
From the literary point of view, the

scholar in politics, like Woodrow Wil-

son, is much less interesting than the
politician in scholarship, like Bever-
idge. Both groups are regretably
small, but the second is the larger.

Roosevelt was a politician in scholar-

ship, for of all his books only the

youthful “Naval War of 1812” was
written before he entered public life.

Lodge falls into the same category,

for only one of his volumes bears a

date anterior to 1880, when he sat in

the Massachusetts House. It is a

significant fact that these two chief

exemplars of the school both sprang
from old-settled, cultured communities
and from homes of wealth. One of

Lodge’s best essays is on “The Use

of Leisure.’ The usual antecedents

of our Congressmen have included
the farm or forge, limited schooling,
and a harsh struggle for a law prac-

tice. Mr. Lodge’s antecedents of a

Nahant summer home, books, travel

and a Harvard Ph. D., have been as

distant as the Oxford training of

Gladstone.

But the growth of our wealth and
leisure is certain to have its effect in
giving us more politicians in scholar-
ship. Champ Clark shortly before
his death, speaking of Senator Hoar’s
“Reminiscences,” noted with pleasure
the increase in the habit of Congres-
sional autobiography writing. Decade

 

 

 

by decade the proportion of college
graduates in Congress—Beveridge is,
of course, one—rises. Naturally, we
may expect most of our literary
statesmen to devote themselves to
history and it would be unfortunate if
they did not. Both Roosevelt and
Lodge have published essays arguing
that history is literature, and not, as
Bury says, something less. A full ex-
perience of politicis is of no little as-
sistance in writing either history or
political biography. We may be sure
that Beveridge profited by it in his
first two volumes, wherein he ex-
pounded Virginia’s Revolutionary his-
tory and Marshall’s career in the
Legislature.

HEADED THE OTHER WAY.

A continuation of the slow but
steady improvement that has charac-
terized business since the turn of the
year was noted during the past week.
The conditions in the two strike areas
remained unchanged, and so far the
only percepitible effect of the coal
miners’ walk-out has been to strength-
Prices of

 

en the demand for steel.
steel products continue firm, and in
some lines the mills have sold up so
completely that they will be out of
the market until midsummer. In the
commodity markets the outstanding
event of the week was the sharp rise
in cotton, as a result of delayed plant-
ing, due to bad weather in the cotton
belt. Part of the advance in the first
half of the week was wiped out later
by realizing sales, but the market
sentiment remained decidedly bullish,
and this feeling was strengthened by
the Government’s survey of the world
cotton situation, which showed that
consumption had returned to its pre-
war scale and that the carry-over had
been reduced to a normal volume. A
better tone also pervaded the wheat
market, but the prices of
grains still remain too low to ensure

coarse

the growers a reasonable profit. Some
importance is attached to the fact that
the weekly statement of the Federal
Reserve system showed a slight in-
crease in bill holdings after a steady
decline of many weeks. This indi-
cates a better demand for bank credit,
and may thus be symptomatic of a
quickening of trade and industry. The
securities market has been somewhat
quieter than in the weeks immediately
preceding, and prices have moved ir-
regularly, but there have been no
pronounced downward reactions in
prices.

 

DAYLIGHT SAVING.

The attitude of various sections of
the country towards daylight saving
is in many ways a reflection of their
different economic interests. The op-
position in rural districts is an old
story, but there are many urban com-
munities also in which opposition is

manifest. St. Paul, Minnesota, Los
Angeles, San Francisco, Omaha,
Louisville, Nashville, Richmond, Den-
ver, Dallas and San Antonio are
among the cities which have rejected
the device for this summer. In gen-
eral, in the cities in which there is a
large “commuter” element daylight
saving is favored, while in cities in
which merchants draw a large part of
their business from a farming popula-
tion in the immediate vicinity the
change is unpopular. The frequently
repeated statement that daylight sav-
ing is unpopular in the South because
the summer days are longer there
than in the North is based on erron-
eous conceptions of physical geog-
raphy. The further North one goes
in the summer the longer the days be-
come, until at the pole they last half
the year. It also happens that in
States which already have two differ-
ent sorts of time, that is, for example,
where part of a State has “Eastern”
time and part “Standard,” the adop-
tion of daylight saving by some com-
munities and its rejection by others
creates much confusion. In a few
cases this has caused two towns less
than fifty miles apart to have two
hours’ difference in their clocks.

 

RADIO ADVERTISING.

The widespread demand for radio-
phones that has developed almost
overnight has come at a most oppor-
tune time, and has created a distinctly
new field of merchandising just when
general business was suffering from
s‘agnation. The possibilities of the
new device are not yet fully realized
but there is reason to believe that a
new industry rivalling in importance
the motion picture industry is in
course of development. Merchants
have been especially interested, not
only because it enlarges their field of
sales, but also because its advertising
possibilities have been much depicted.
It is worthy of note, however, that at
the recent radio conference in Wash-
ington the prohibition of radio adver-
tising was recommended. In the long
run this will perhaps be for the best
interests of the radiophone business.
It may be recalled that in the early
days of the moving picture business a
part of the displays on the screen was
usually devoted to advertise various
things and people. This practice still
hangs on in the small towns, but the
larger motion picture houses in the
cities have dropped it, and their pa-
trons have not objected.

 

 

THE ALLIED DEBTS.

Now that the United States Debt
Funding Commission has commenced
operations and the British govern-
ment has made provision for begin-
ning interest payments on its war
debt to this country, the whole ques-
tion of the Allied debts may soon

again occupy a prominent place in
the daily news. The Debt Commission
has already intimated to the French
government its willingness to enter-
tain any suggestions that it may see
fit to make with regard to its obliga-
tions to the American Government.
This request goes to France just as
she is being urged to scale down some
of her claims against Germany. As
everybody knows, France at present
is in no position to begin its debt
service to this country on account of
the burden of reconstructing the
devastated regions, where the French
government has already expended
some 60,000,000,000 francs. The Debt
Commission, however, has consider-
able latitude in granting time in which
to begin payments, and may consent
to any reasonable postponement which
the debtor nations seem to require.
There is no disposition in this coun-
try to impede the economic rehabili-
tation of Europe by bringing pressure
for immediate payment.

THE APRIL FAILURES.

The number of failures continues
to be large, but it is decreasing. The
mercantile agency figures for April
are 1,948, and this is the smallest so
far for any month of the current
year. This represents a decline of
28 per cent. from January, when the
business mortality rate touched its
highest point, but it is 38 per cent.
above the number for April, 1921.
While the number of failures in April
was less than in March, the liabilities
were 20 per cent. greater, an indica-
tion that the smaller concerns have
been the first to go to the wall.
Nevertheless the liabilities were about
a third less than in January, when
they, as well as the number of fail-
ures, reached the peak. As has been
stated here before, the high rate of
business mortality early in this year
does not mean that business has been
going from bad to worse. It rather
represents the clearing up of the
wreckage and the beginning of sharp
competition incident to the quicken-
ing of business activity.

 

 

Ornamental Insects.

Something new in the way of orna-
ment is the invention of a woman,
Jane Messenger, of Pacific Grove,
Cal. It counterfeits an insect. The
body of the insect is made of silk,
stuffed with cotton. Its head is of
silk stretched over a wire frame and
provided with antennae of wire cov-
ered with silk. The six legs are also
of wire similarly covered, and the
wing-cases are represented by a pair
of pearly-mussel shells, hinged to-
gether with a scrap of silk that is
sewed to the back of the body. An
ornamental insect of this kind (sug-
gests the inventor) may be worn on
the person or used as a souvenir.

 

    

 

MICHIGAN TRADESMAN

May 10, 1922

 

2
Out Around Among Several Michigan
Hotels.
Glen Lake, May 9—The Stearns

Hotel, at Ludington, is to have its
rooming capacity doubled by the
addition of fifty rooms with modern
improvements, which ought to make
it large enough to at least meet pres-
ent day demands. The Stearns, when
originally built, was one of the first
modern hotels in that portion of the
State. It never paid any return on
the investment to speak of. J. S.
Stearns, the original owner, always in-
sisted that every dollar of profit
should be returned to the property,
and it has an air of comfort which
appeals to the traveling public, more
especially tourists.

A genial young gentleman, Emil R.
Ekstrom, assumed the management
of the Stearns a few months ago, and
while he had never had any previous
hotel experience, he was wise and
caught on to the game readily, with
the result that he has the institution
on a strictly business basis, although
at that he does not allow the opera-
tion of the adding machine to inter-
fere in any way with his duties as a
host.

The Stearns operates on both
American and European plans, all
meals being table d’hote. I think the
charge is $1 per meal, which price is
occasionally complained of, but the
meals and meal service are excellent,
and I have felt that Mr. Ekstrom was
giving his patrons their money’s
worth,

The fact that the hotel’s business is
improving and demanding increased
facilities is a very good indication that
the rank and file of the traveling pub-
lic are satisfied.

August Field, manager of the Chip-
pewa Hotel, at Manistee, bears out the
reputation he established years ago
when he was running the Briny Inn,
of the same city, which burned down
several years ago—a distinct loss to
the commercial men and tourists and
a blow to Manistee.

Mr. Field rose to the emergency,
however, and took over the old Dun-
ham House, a land mark of the town,
converting it into one of the most
modern institutions of its kind in
Western Michigan.

The Chippewa has 150 rooms, with
modern conveniences, a large percent-
age of them being provided with bath.
It has proven a profitable investment
for its promoters and the presence of
Mr. Field, as host, adds a charm to
the place, especially with the older
patrons.

I spent several days at the Chippewa
and I noted particularly that the land-
lord did not hesitate to mingle with
his guests, and notwithstanding that
August and I may not agree in some
matters of hotel policy, he has ideas
which might well be adopted to ad-
vantage by many of his hotel brethren
who may have been longer in the
harness than he. Mr. Field’s hotel is
run on the European plan and he has
a beautiful cafe in connection, but |
doubt if he feeds all of the room
guests he reasonably should, because
of his cafe charges, which are about
on a parallel with the rates at the
Occidental Hotel, at Muskegon, be-
fore the recent reduction. I think
were I in his place I would rather es-
tablish an American plan charge. or
else serve table d’hote meals at a
moderate charge, and induce people
to eat inside the hotel, rather than
build up outside restaurants. How-
ever, August is running the Chippewa,
and I am only writing about it.

Capt. C. H. Montgomery, President
of the Michigan State Hotel Associa-
tion, and manager of the famous Post
Tavern, at Battle Creek, who was
overseas during the war, recently
made a comprehensive European trip
which he related to me on a recent
visit. He says the Adlon and Bristol
hotels in Berlin which at one time
were rated as the best hotels in the
world, still retain their many attrac-
tive features and are to-day the best
in Germany. The rate for four per-

sons at the Adlon for two parlors,
two bed rooms and two baths, lux-
uriously furnished, is one thousand
marks per day, equivalent to $10 or
$2.50 each person per day, American
money. This was but one of numer-
ous establishments he visited, all of
wick retain their old-time excellency
and at moderate charges.

Speaking of Parisian and tm fact
hotels in other portions of France, he
mentions certain fixed charges which
must be met by the guests, such as
one franc for music, a tax on laundry
as a luxury, and a tax in tips of 10
per cent.

On his railroad journey between
Paris and Berlin, a distance of 600
miles, the railroad fare was $14 and
the charge for sleeper $12. The train
service was particularly satisfactory,
the equipment superb.

In France waitresses are now ein-
ployed on the dining cars, with highly

satisfactory results and excellent
Eble d’hote meals are served at $1.25.
In Germany, with equal service, the
charges are considerably lower. The
greatest disadvantage in European
travel and the enjoyment thereof is
the continual customs examinations
and the various money values. One
realizes the great advantage of the
stability of American currency and
the greediness which is evidenced by
foreigners in securing it.

Mr. Montgomery reports that every-
where people were working. Abso-
lutely no evidence of unemployment
was noticeable and places of amuse-
ment were wonderfully well patron-
ized.

Mr. Statler is building a second
hotel at Buffalo. Many are wonder-
ing what the new hotel will be called.
It is now announced that the new
hotel will be called the Statler and the
older one the Buffalonian.

The Burlington Railroad has just
made a reduction of 25 per cent. on
its dining car charges. It now sup-
plies club breakfasts at 40 cents and
upwards, but serves a regular lunch-

eon for $1 and a complete dinner for
$1.25. The present day tendency is
a drift back to the American plan, or
more particularly a certain fixed
price for a given meal, which is cer-
tainly a wonderful public convenience.

A traveling man told me the other
day that he wrote in to the Pantlind
Hotel, at Grand Rapids, asking for a
room reservation, but at a time when
a large convention was on in that city.
It was impossible for the hotel to sup-
ply the accommodations desired, but
they did not leave the traveler in
coubt. Instead, they sent him a pre-
paid telegram telling him of their
dilemma and asking if he could re-
arrange his itinerary, which he gladly
did. Such details as these are what
makes the Pantlind so well thought
of.

After all-that has been said and
done it seems to me a solution of the
real complexities of governmental
finances will be to adopt a sales tax,
moderate in its demands for the pres-
ent multitudinous variety of taxes of
all kinds. The only danger I can see
to its being successfully handled will
be the desire of many merchants and
others to increase this tax to purchas-
ers by expecting a profit on the tax
itself. If the Government will safe-
guard this one vulnerable feature and
then expend its energies in placing the
final collection of same on a strictly
business basis, the whole problem will
have been solved. It is quite evident
Uncle Sam is not getting his just dues
as much through carelessness and
lack of system as for any other rea-
son, and the substitution of a sales
tax must, necessarily, be an improve-
ment, even if it does not meet the
situation squarely.

Inaugurate a thorough business
system, do away with barnacles, and
the National financial problem will
take care of itself

Frank S. Verbeck.
—_22>__
Strength isn’t one of the necessary

qualifications of a shoplifter.

 

 

 

Barney Langeler has worked
in this institution continu-
ously for fifty years.

 

Barney says—

By Golly, it seems as though everybody must be drink-
ing QUAKER coffee judging from the way the shipments

are going out.

Just think of it—three times as many pounds of QUAKER
coffee went out last week as went out two years ago

last week.

I guess the people appreciate GOOD GOODS just as

much as ever.

WoRDEN

 

 

ROCER ( OMPANY
GRAND RAPIDS—KALAMAZOO—LANSING
THE PROMPT SHIPPERS

 

 

 

 

 

 

5: SPSS ERNE,

SRO

 

 

2. Me.

 

  
    

 

i 3
:
i
t

peNRRRRE ONS RTT

 

 

 

 

 

May 10, 1922

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 9—The
steamer Elva, of the Arnold Transit
Co., which has been running between
the Soo and DeTour for the past
fifteen years has been sold to W. J.
Zell and Capt. M. J. Bishop, of this
city. The change of ownership oc-
curred last week. The Elva started
on Monday of this week making its
regular trips. Capt. Bishop will be
in command, while Mr. Bell, who is
interested financially, will take no
active part in the boat’s operation.
It is hoped by the new owners that
the Elva’s course may be changed so
that she will leave the Soo in the
morning for DeTour and return the
same evening. The mail service to
DeTour and points en route will be
continued as heretofore.

There is still hopes of having our
street railway company continue, in-
stead of having to fall in line with
some of the street railways of some of
the larger cities which have discon-
tinued their car service. The com-
pany agrees to continue operations if
freed of paving taxes. This will, un-
doubtedly, meet the approval of tax-
payers here, as well as business con-
cerns who wish to see the street car
service continued, which has been
very efficient for many years.

We see by a report from Lansing
that the average farmer’s income in
Michigan is $660. Even at that If 1S
much more than many of the large
industries were for the year. yet there
are some who would not go back to
the farm.

H. G. Ellis has purchased the meat
market formerly conducted by J. R.
Flood, which heretofore has been run
in connection with the grocery store.
Mr. Ellis is a young man of ability
and will give the place his personal
attention. The location being an ideal
one it ig expected he will make a suc-
cess of it.

Hugh Murray, the Soo’s well-known
hockey player, is to be the proprietor
of the general store at the Shallows
this summer. ‘“Muzz,” as he is known
by his many friends, will conduct in
connection with the general store a
lunch room and a bath house and
rent cottages. The opening will take
place about May 21. The Shallows
has for many years been the Soo’s
favorite summer resort. ‘“Muzz” has
had much experience in the grocery
business, which will be a big asset to
him in his new undertaking. Being
personally on the job, it will mean
that the Shallows dwellers will be
taken care of in an able manner.

Presently, now, “The furnace needs
fixing” will give way to “the grass
is getting pretty long.”

The many friends of Richard Hot-
ton, who for the past thirty years has
been a faithful employe of Uncle
Sam at the locks, will be grieved to
learn of his sudden death, which oc-
curred Friday night as he was re-
turning to his home on his bicycle.
Mr. Hotton was struck by an auto-
mobile while walking along the road
on Ashmun hill. He did not regain
consciousness and died an hour later
at the hospital.

The Pittsburgh Steamship Co. has
ninety-eight of its boats in comm:s-
sion now, which opens navigation at
full blast. It makes the old Soo
look like the real thing again around
the river and the locks.

“A live town is simply impossible
without live business men, and no
town can hold live business men un-
less all the citizens patronize their
home business men.”

C. Franklin Smith, representing the
Yellow Cab Manufacturing Co., of
Chicago, arrived in the city last week
and is endeavoring to make arrange-
ments whereby the Yellow Cab taxi-
service will be installed here. This
will make the Soo take on a metro-
politan air in the near future.

Charles Farm, one of our well-
known retired business men, has de-
“ded to enter the commercial field
again and has taken the agency for

MICHIGAN TRADESMAN

the Schlitz beverages of Milwaukee.
He has opened his office and ware-
house at 902 Ashmun street. In con-
nection with the new business, he will
maintain a delivery truck service.

Jeremiah Hare, Superintendent of
the Metropolitan Life Insurance Co.
of New York, is spending a few days
in the city on business. Thomas H.
Truckey, of Manistique, has been ap-
pointed special agent for the Soo to
succeed Mr. Gillette, the former repre-
sentative.

W. E. Davidson, one of our well-
known members of the Civic and
Commercial Association, returned last
week from a Southern trip, where he
attended the Grand Encampment of
the Knight Templars, which convened
in New Orleans recently.

Harry Freedman, — the Leader’s
artist window trimmer, returned last
week from New York, where he was
filling up on new suggestions and
pointers which he will work out in
the Leader’s show window depart-
ment. While Harry is an artist in
his line, he still feels that he may
profit by new suggestions.

“These are trying days but some
people don’t try hard enough.”

William G. Tapert.
—»2+2>__
Counteracting the Drain Caused By
Chain Stores.

Cadillac, May 9—It is gratifying to
note your comments on the letter sent
out by a collection agency for the
Creasey Corporation in the Trades-
man of May 3. :

This concern has made an unsuc-
cessful attempt to get reputable attor-
neys to commence proceedings to re-
cover on some of these notes, but
these attorneys would not act unless
costs were advanced by the Creasey
people. As a result, no action has
been started to date.

Any merchant who is sued on these
notes should not fail to get in touch
with the Tradesman or the under-
signed at once.

Men of prominence who are famil-
iar with the growth of chain stores
are giving their attention to ways and
means of counteracting the drain on
the community where these stores
locate, dut to the fact that profits
made go to establish new branches in
other towns or to any interests the
promoters seem to think wise to in-
vest in, but they do not help the com-
munity where they operate, as de-
velopment, progress and expansion
depend entirely on profit and credit.
If both these are eliminated, only
selfish, personal gain is the result.

The basis of all business is credit
and in order to carry on manufactur-
ing business, credit is essential. For
the reason that manufacturing is Car-
ried on because of credit privileges,
jobbing as well as retailing, it is oper-
ated as links in the one chain that
makes up the whole fabric of world
business, but chain stores do not ex-
tend help or credit to the manufac-
turer or individual, so the small sav-
ing they make, because of not doing
a credit business, helps to make their
net profits considerably more than
the home merchant who helps the
manufacturer and the individual, as
well as the community generally by
following the established principle of
business construction, which is based
on credit in company with confidence.

Every individual who draws his
living from a certain community owes
to that community and its interests
his loyal support. part of which is
protecting its people from the draining
of its business for the benefit of some
other cominunity.

The success of every community is
dependent on the loyalty of its people
and one of the best factors known for
gathering revenue to build some other
community is chain stores, since net
profits constitute the necessary in-
come from which development comes.

It is hoped that merchants who
have invested their all in their home
community will put forth some effort
to safeguard that investment by de-
vising ways and means of counteract-

ing the drain caused by chain stores.
M. Bothwell.

—_—_2.o-s—————
Styles in Turbans and Sailors.

Old time matelasse treatments are
having a revival in millinery this sea-
son, according to the bulletin of the
Retail Millinery Association of Ameri-
ca and, although many converters
have more or less fitted these waffled
or whirlpool patterns on poke and
mushroom sports brims, it is draped
turbans and the thick edges of them
that properly exploit the fabric theme.

“Taffeta is probably the most popu-
lar of the materials so corrugated in
appearance,” the bulletin continues,
“although organdie, georgette, mar-
quisette and even silver cloths for
dance hats have responded, and the
thing is now an established style.

“There has been quite a little de-
mand for the sheer textiles of late,
organdie and felt combinations being
not at all uncommon now.” Maline is
in its element, with Chantilly, wool
lace or metal thread patterns over-
laid on its filmy fitted surface, or else
with hairbraids of maline flanging a
brim that boasts of a black satin
crown. Satin, needless to say, is most
generous in its appearance for sports
wear and, at the same time, imparting
luster to the formal occasion hat,
crown or bow trims.

“Felt is the theme beyond all
parallel it seems, and invariably makes
the crowns. In the case of sailors the
felt and straw combinations have re-
ceded before the two-tone felt joinings
for the thin brim. Bows of felt, as
well as the crown and a leghorn brim
are by no means rare sights about
town or in the trade. Organdie does
its best to contrast chicly with felt
crowns.”

——_> >>
Is There Money in Canned Foods?

The chain store has attempted to
create the idea in the mind of the
consumer that it is a bargain counter
system of merchandising amounting
to a philanthropic attempt to bring
food products to the purchaser at
practically cost. Special sales of cer-
week
lines
which are marked below their usual
cost. They are manifestly bargains
and they bring in customers who take
other foods also. A dozen catch sales
out of several hundred items carried
more than justify the reduction in
certain prices. Is there money in
merchandising canned foods? is asked
by the trade. An example of the sale
of peas by one chain store indicates
that there is. A broker who handles
a certain brand of Southern peas
bought a can at retail at 18c. This
+s on the basis of $2.16 a case.. The
broker happened to sell this particular
store this brand which was acquired
at $1.06 a case spot. The retailer
made $1.10 a case profit on the
transaction, or more than the cost of
the peas in this market. The canner
would like to get a slice of that kind
of profit. Chain stores are able to
exact large margins on canned foods
except on the Nationally advertised
brands, as values on the unknown
packs are irregular and are not stan-
dardized as in many other lines of
merchandise. The lack of a fixed

tain commodities occur each

generally on standard priced

price gives the retailer latitude to take
handsome profits.

—_—__2-.-__——

Louis Winternitz’s Art Hobby.

Some of the wonderful color photo-
graphs which have won fame for
Louis Winternitz (“Ach Louis”), of
Grand Rapids, have just been attract-
ing considerable attention in Fort
Meyers, Fla., where Mr. Winternitz
spends the winter season. The ex-
hibition was placed in a Fort Meyers
book store and was of particular in-
terest in the locality because the pic-
tures shown (about thirty) were
studies of the beauties of tropical
growth in and around the city. They
included some unusually fine ones of
the Seminole Indians. Since his re-
tirement from the service of the
Fleischmann Co., some ten years ago,
Mr. Winternitz has made good use
of his leisure in developing his taste
and skill. He has made two trips
around the world, which afforded him
opportunity for many of his wonder-
ful photographs. He recently re-
ceived letters from the directors of
the Art Institute of Chicago and the
Field Museum of Natural History,
acknowledging his donations of large
collections of photographs in natural
colors—Bakers’ Helper.

—_»+2.
Shrimp Pack Short Because of Storm.

Reports from the South are to the
effect that heavy storms on the Gulf
of Mexico have driven the shrimps
back to deep water and away from
the shores, and that the shifting sands
of the sea stirred by the storms have
covered up and killed a few trillions
of those that were near the shores.
Therefore the prices of canned
shrimps have gone soaring and can-
ners are asking about 15 to 20 per
cent. more at the canneries than they
asked last week.

All of which goes to show that
fishing is precarious and that it is
not altogether safe to sell something
that you haven’t got. Quite a num-
ber of the smaller canners who sold
ones wet and dry shrimp some time
ago at $1, cannery, are now going
to have some lively times telling their
hard luck stories and getting the buy-
ers to believe them.

—_+>2>—__
Georgia’s Sweet Potato Industry.

In 1900 the production of sweet po-
tatoes in Georgia was 6,035,000 bush-
els: in 1910, 7,055,000 bushels; and in
1920, 13,764,000 bushels. The stimu-
lation of production is due to a con-
siderable extent to the movement for
diversification and the development of
practical storage houses. At present
Georgia ranks second among the
states in the production of sweet po-
tatoes. The main producing section
is in the Southern part of the State,
although the area suitable for com-
mercial production is as large as and
corresponds to the area suitable for
cotton. Among the twenty-seven
states shipping sweet potatoes in car
lots during the 1920-21 season Georgia
ranked sixth. Among the states ship-
ping the moist, sugary varieties known
as Southern sweet potatoes it ranked

second in importance.
——— +22

Happiness is a by-product of in-
dustry.

 

4

MICHIGAN TRADESMAN

May 10, 1922

 

MOVEMENT OF MERCHANTS.

Hanover—B. Levy succeeds A. B.
Sanderson in general trade.

Mt. Pleasant—John Johnson suc-
ceeds Johnson Bros. in the shoe busi-
ness.

Lansing—J. M. Toy has opened an
electrical store at 211 East Shiawassee
street.

Oakley—George Dubey, recently of
Corunna, has engaged in the meat
business here.

Jackson—The Cotton Ziegler Gar-
age Co. has increased its capital stock
from $10,000 to $20,000.

Kalamazoo — The Wooden-Beute
Co., office supplies, etc., has changed
its name to the D. C. Wooden Co.

Marquette—Alphonse Peters, flor-
ist, has opened a retail flower and
plant store at 130 West Spring street.

Bay City—The Northern Title &
Trust Co. has been appointed receiver
for the International Mill & Timber
Co.

Michigan Center—Seckinger Bros.,
dealers in general merchandise, are
remodeling and enlarging their store
building.

Grand Rapids—Badawn & Brown
succeeds Peter Mickel in the grocery
and meat business at 513 Ottawa
avenue, N. W.

Muir—E. S. Danner has sold his
store building and stock of general
merchandise to H. Rice, who has
taken possession.

Nashville—Charles Diamante, fruit,
confectionery and ice cream dealer,
has installed a very modern soda
fountain in his store.

Ishpeming—James Shinas will open
a restaurant in the Byers’ building
June 1. The fixtures and equipment
will cost more than $5,000.

Brighton—W. G. Cook is erecting a
modern store building which he will
occupy with a stock of groceries and
bazaar goods about July 15.

Gladwin—Hamlin & Royce, grocers,
have dissolved partnership and _ the
business will be continued by Mr.
Hamlin under his own name.

Detroit—The Motor Spindle Cor-
poration, 138 East Jefferson avenue,
has changed its name to the United
States Accessories Corporation.

Allegan—Thieves entered the gen-
eral store of William Milheim, at
Miner Lake, and carried away con-
siderable stock. The safe was not
disturbed.

Michigan Center—T. Smith is re-
modeling his store building and _ in-
stalling a plate glass front which will
enable him to display his grocery
and vegetable stock to great advan-
tage.

Manchester—J. Fred Shaible, local
merchant and owner of the Manches-
ter hotel, has remodeled and refur-
nished the hotel and leased it to
Clarence Stites, who has taken pos-
session,

Ishpeming—Emil Lioret has sold
his interest in the grocery stock of
Lioret & Nault to Theodore Nault
and the business will be continued at
the same location under the style of
Nault Bros.

Jackson—Joe .Miller has sold his
’ soft drink stock and store building
located at 221 East Main street, to
Buehler Bros. who will remodel the

building and occupy it with a stock of
meats and canned goods.

Eaton Rapids—The Eaton Rapids
Sales Corporation has been incorpor-
ated to deal in merchandise of all
kinds, with an authorized capital stock
of $10,000, $1,000 of which has been
subscribed and paid in in cash.

Detroit—The Lindke Furniture Co.,
7614 Grand River avenue, has been
incorporated with an authorized cap-
ital stock of $7,500 common and $7,-
500 preferred, all of which has been
subscribed and paid in in property.

Detroit—The Hainovitz & Berko-
vitz Fruit Co., 2475 Russell street, has
been incorporated to deal in food
products, with an authorized capital
stock of $25,000, $20,000 of which has
been subscribed and paid in in cash.

Albion—A. W. Delbridge and B. J.
Blanchard have formed a copartner-
ship and engaged in the electrical
supplies and equipment business in
the Postal Telegraph building, under
the style of Blanchard & Delbridge.

Marquette—A. W. Lindstrom &
Son have purchased the store building
and meat stock of Joseph Desjardins,
at the corner of Bluff and Third
streets. They will carry a complete
stock of high grade meats and gro-
ceries.

Lansing—William H. Remez and
Theodore Young, conducting the Cen-
tral Park Garage and the Alemite
Sales & Service station, have dissolved
partnership and the business will be
continued by Mr. Young under the
same style.

Negaunee—Curley Bros., grocers
and meat dealers, have purchased the
stock and fixtures of the Negaunee
Cash Grocery, of Hankin & Co., of
Munising, and will consolidate the
two stocks in the Miller building on
Iron street.

Detroit—The Poland Coal Co.,
3988 24th street, has merged its busi-
ness into a stock company under the
same style, with an authorized capital
stock of $9,000, all of which has been
subscribed and paid in, $1,000 in cash
and $8,000 in property.

Detroit—The Warwick Coal Co.,
with offices in the Penobscot Bldg.,
has been incorporated to conduct a
retail business in coal, coke, wood,
etc., with an authorized capital stock
of $25,000, $2,500 of which has been
subscribed and paid in in cash.

Detroit—The Adams Equipment
Co., Rivard and Maple streets, has
been incorporated with an authorized
capital stock of $30,000 preferred and
6,000 shares at $2.50 per share, all of
which has been subscribed, $5,000
paid in in cash and $7,500 in property.

Grand Rapids—The Grand Rapids
Marble & Fireplace Co. has merged
its business into a stock company
under the same style, with an author-
ized capital stock of $35,000, all of
which has been subscribed and paid
in, $6,717.65 in cash and $28,283.35
in property.

Detroit—The Carnahan, Byrne Ma-
chinery Co., Inc., has been organized
to deal in machinery, specialties and
supplies used in operation of machin-
ery at wholesale and tretail, with an
authorized capital stock of $10,000,
$6,500 of which has been subscribed
and paid in in cash.

Quincy—A. R. Orcutt has sold his
garage and stock of automobile ac-
cessories, supplies and parts, to Fred
A. Wagner, recently of Hillsdale,
who has admitted to partnership his
son, Earl Wagner. The business will
be continued under the style of F.
A. Wagner & Son.

Lansing—Plans of the VanDervoort
Hardware Co. to occupy the present
buildings of the Lawrence Baking
Co., on Grand avenue, include the
wholesale department only. The retail
store will remain at its present loca-
tion on Michigan avenue at Grand
avenue. In addition the VanDervoort
Co. will retain its warehouse on Shia-
wassee street, with trackage for the
handling of heavier equipment and
merchandise.

 

Manufacturing Matters.

Detroit—The Welch Shoe Co. has
removed its business offices to Grand
Rapids.

Big Rapids—The Big Rapids Elec-
tric Co. has increased its capital stock
from $50,000 to $75,000.

Grand Ledge—The Grand Ledge
Furniture Co. has increased its capital
stock from $10,000 to $40,000.

Muskegon—The Super-Seal Piston
Ring Corporation, with business of-
fices at 809 Union National Bank, has
increased its capital stock from $10,-
000, to $50,000.

Lansing—The Atlas Drop Forge
Co. is spending between $40,000 and
$50,000 in the installation of new ma-
chinery and equipment made neces-
sary by the increased volume of busi-
ness during the past few weeks.

Detroit—The Lalley Radio Corpora-
tion, 3171 Bellevue, has been incor-
porated with an authorized capital
stock of $75,000 preferred and 37,-
500 shares at $1 per share, of which
amount $65,000 has been subscribed,
$25,000 paid in in cash and $15,000 in
property.

>

Review of the Produce Market.

Apples—Baldwins, $5 per bu. Box
apples from the Coast command $4.50
@5 for Jonathans and Spitzenbergs.

Asparagus—lllinois, $2 per box of
two dozen; home grown $1.20 per
doz. bunches.

Bananas—/7@7c per Ib.

Beets—$2.25 per hamper for new
Texas.

Butter—The make of fresh butter
is increasing and the advices from all
parts of Michigan and Indiana are
to the effect that shipments are much
larger than they were a week ago.
The consumptive demand has been
good. The market at the moment is
steady at about the same price as
ruled a week ago. We can look for a
decline of 2@3c per pound in the
near future, and lower prices as the
season advances. Local jobbers hold
extra creamery at 35c in 63 Ib. tubs
for fresh, and 33c for cold storage;
36c for fresh in 40 lb. tubs. Prints,
36c per Ib. Jobbers pay 15c for pack-
ing stock.

Cabbage—$4.50@5 per 100 Ibs. from
Mississippi.

Carrots—$2.25 per hamper for new
Texas.

Cauliflower—California,
case of one dozen heads,

$3.25 per

Celery—-Florida, $6 per crate of 4
to 6 doz. stalks.

Cucumbers — Illinois and Indiana
hot house command $1.50 per doz.
for fancy and $1.75 for extra fancy.

Eggs—The market is steady on the
present basis of quotations. Stocks
in storage are considerably more than
they were a year ago. The weather
conditions are very favorable for a
good production and the bulk of the
trade are of the opinion that prices
will be lower in the near future. Lo-
cal jobbers pay 23%c for fresh, cases
included.

Grape Fruit—Present quotations on
Florida are as follows:

16 ee ee $4.75
ae oe 5.50
Oe 6.50
ee 6.25

Green Onions—Evergreen, 25c per
doz. bunches.

Lemons—Sunkist are now quoted
as follows:

$00: Size; per Dox 22.020 $7.25

300. size, per Dox 220) 2 7.25

270 ‘size, tper box 2222 7.25

240 size, per box 222200202. 6.75
Choice are held as follows:

$00. size, per box =2-2521 032) 6.50

360 size, per box -2.2) 412.12. 6.50

Lettuce—Hot house leaf, 14c per
Ib.; Iceberg from California, $5@5.25
per crate.

Onions—Texas Bermudas, $3.50 per
crate (about 45 Ibs.) for yellow and
$3.75 for white; California, $8 per
100 1b. sack.

Oranges—Fancy Valencias are now
held as follows:

0 and 100 2s ee $7.75
10, 176 aad 20 775
216 See eee 7.75
252 2 A ee 7.75
288 ede 7.25
O24 hoe ee 6.75

Parsley—60c per doz. bunches.

Peppers—Florida, 90c per basket.

Pieplant—8c per lb. for Southern
hot house.

Pineapple—$5.50 per crate for Cu-
bans.

Potatoes—Old are selling at $1 per
bu. Florida command 5c per Ib.

Poultry—The market is higher, due
to scarcity. Local buyers pay as fol-
lows for live:

Light fowls 22225-2552 02 20c
Heayy fowis Cio5 2 eee 28c
lieht Chickens 222-0127. es 20c
Heavy Chickens, no stags ------ 28c

Radishes—90c per doz. bunches for
home grown hot house.

Spinach—-$2.50 per bu. for Texas.

Strawberries—Tenn., $5 per 24 qt.
crate. :

Sweet Potatoes—Kiln dried Georgia
command $2.50 per hamper.

Tomatoes—$1.40 per 6 ib. basket
from Florida and Texas.

——_+-.—__—_—

The annual meeting of the Michi-
gan Wholesale Grocers Association
will be held at Detroit Thursday.
Seven Grand Rapids men have agreed
to attend—William Judson, Guy W.
Rouse, Edward Dooge, H. T. Stanton,
R. D. Prendegast, Roy Clark and
Arthur Gregory. Mr. Stanton will
preside over the sessions of the con-
vention as President. William Jud-
son will act as toastmaster at the
banquet at the Statler in the evening.

 

|

 

 

 

 

 

 

 

 

a —_—_—_—$- is css ecseseaeS

May 10, 1922

MICHIGAN TRADESMAN

 

a 3

 

Essential Features of the Grocery
Staples.

Sugar—The market is much firmer
than it was last week. Quotations
show a slight fractional advance as
compared with a week ago. Buyers
and sellers of raws are apart, refiners
keeping out of the market as long as
they can, in the belief that prices
should be and may be lower. Most
of the refiners are on about a 10
point higher basis for refined sugar
than a week ago. As a matter of fact,
the market for refined sugar is some-
what unsettled, refiners not being to-

gether in their ideas of price. The
demand for refined sugar is very
light for this season of the year,
owing to continued cool weather.

Local jobbers hold cane granulated
at 5.95c.

Tea—The market is quiet. There
has been no great demand for any-
thing in the line during the past week,
but this has not had the effect of
weakening the market. Everything is
at least steady and most things are
firm. Javas are still particularly stiff
and are relatively higher than similar
grades of other teas. England pro-
poses to reduce her import tax on tea
several cents a pound and the trade
here are wondering what effect it is
going to have on our market. Nat-
urally it should reduce prices in the
English market, which should have a
sympathetic effect here. The market
for new Japans will open in a week or
two, and it is expected at considerably
higher prices than last year. The
war now proceeding in China will
have an effect on Chinese green teas,
if it continues, but nobody of course
knows whether it will be continued

or not. The whole situation in tea
is strong.
Coffee — The market has_ not

changed, particularly during the week
so far as the jobbing price of roasted
coffee is concerned. There have been
some fluctuations in green coffee, both
up and down, the net results showing
somewhat more firmness than was
noted a week ago. Rios are perhaps
a shade lower than they were a week
ago. Milds are about unchanged.
The general demand for coffee is fair.
Beans and Peas—The demand for
dried beans has been dull during the
week. Marrows are irregular, with a
fairly firm undertone for fine goods.
Pea beans are firm. California limas
are also stronger, with sales made at
a slight advance. Green and Scotch
peas unchanged and fairly steady.
Canned Fruits—The reluctance to
buy California new packs is largely
attributed to the approach of the time
when definite opening prices will be
named, which will be toward the end
of May in all probability. While
some business has been placed, most
canners have withdrawn from the
market and are waiting for the danger
of frost to pass as well as to allow
them to complete their contracts with
growers for raw fruit. California
fruits on the spot have not begun to
show an increase in the consumer
movement, but sell chiefly in a routine
way as no class of distributors is buy-
ing ahead. The better grades of
peaches and apricots are scarce and
are strongly controlled. Cherries are

almost out. Northwestern cherries
and pears of the new pack are not
being offered by canners and now
that they are not available there is
some enquiry to buy, whereas, when
they were offered the trade showed
little interest. Apples are showing
the effects of the advancing season
and the demand is increasing.

Canned Vegetables—While toma-
toes have not gained ground in a
marked way, they are more firmly
held. No. 1s are almost out and
other stocks are in such moderate
reserve that it is thought that holdings
will work out satisactorily before new
goods arrive. Spots are really in a
better position than futures as the
latter are neglected by jobbers and
are not enthusiastically regarded by
canners. Corn is moving in a re-
stricted way at going prices which do
not show the stability the product
really warrants. Southern and Middle
Western can be had at 80@90c fac-
tory. There is little immediate busi-
ness being done in futures of any
pack. Peas are one of the items on
the list of short products and in con-
sequence remain high. No. 10s are
almost in the famine state. All stan-
dard grades are firmly controlled and
are scarcer than other packs. There
is not much talk of new packs as can-
ners are waiting for the approach of
their pacikng season before seeking
further business. California Southern
spinach is wanted. Spot asparagus
favors the holders.

Canned Fish—With a continuation
of unseasonably cool weather, with
few warm days so far this season, the
fish market is the victim of circum-
stances. Jobbing sales are light in
the two lines most freely offered, sal-
mon and sardines. The shortage of
Tuna fish, lobster and crab meat is
pronounced, and it holds these prod-
ucts firm and in favor of the seller.
Salmon, however, is not active for
current consumption and there has
been a noticeable absence of specu-
lative or other advance buying on
the Coast. The April dullness con-
tinues. The strongest item is fancy
chinook salmon which is only obtain-
able in a small way. Maine sardines
are taken in small lots out of spot
holdings as carlot orders are so lim-
ited that factory shipping is not nec-
essary in a large way. As old packs
are cheaper than new goods, they will
be naturally preferred as long as they
are available. The light catch of
fish, the difficulty of the canner to
keep down his prices and the lack of
a demand for new sardines on con-
tract, has caused the canner to make
very little progress in selling his an-
ticipated output. So far practically
no fish have been canned. New pack
California olive oil sardines in quar-
ters and halves are ready to move
Eastward. Foreign sardines are in
nominal demand.

Dried Fruits—Distributors of prunes
evidently think it is the safest pol-
icy to buy very conservatively, and
this they are doing. Oregon is almost
all sold out, especially in the larger
sizes. With a big crop expected in
California jobbers are not willing to
contract for futures. The 7c basis
at which a few independents offered

equal quantities has been regarded as
too high. Neither is there interest in
1922 apricots. The cry of short crop
is discounted. Old crop apricots are
firm on the spot and in light supply
in all grades. Peaches are more or
less in routine demand with not a
wide outlet even at that. Scant sup-
plies tend to stabilize the market.
Future raisins are not wanted at the
moment and there is not much more
demand for 1921 crop of any variety.
The latter are weak and favor the
seller, with the business mostly on
spot. Consumption will have to ex-
pand and the retailer be given a bet-
ter outlet before healthy conditions
can prevail. Currants are affected by
the weakness of raisins, and while
they undersell that fruit and are taken
in preference there is no real breadth
of the demand. New York State 1922
prime evaporated apples are the most
active of futures and show more
strength than at the opening of the
market.

Syrup and Molasses—The good
weather has undoubtedly had the ef-
fect of improving the demand for
compound syrup,-although all the or-
ders received are small. Prices, how-
ever, remain steady. Sugar syrup is
very dull, with most of the demand
for export. Prices remain about un-
changed. Molasses is unchanged and
quiet.

Cheese—The market is steady at
prices ranging the same as a week
ago. The production is increasing
as the season advances and the qual-
ity is getting better, but not good
enough to put in storage. We can
look for slight declines as the season
advances.

Rice—The volume of trading is not
large enough to lead to new features
as it is limited in all departments to
the bare requirements of traders who
are not going beyond their pressing
needs. For several weeks the move-
ment has been limited to this class of
trading and distributors think that
the time is ripe for an expansion in
the outlet. This, taken in connection
with the light stocks of foreign and
domestic rice, causes firm holding and
a disinclination to offer concessions
on any grade. Prices show little
change and are well maintained.

Provisions — Everything in the
smoked meat line is steady, with a
good supply at prices ranging Yc
per pound lower than last week. The
consumptive demand is light. Pure
lard is barely steady at present range
of prices and the consumption is very
light. Lard substitutes are also very
quiet and selling at about Yc decline
from a week ago. If we do have
any change in price, it is likely to be
a slight decline. Dried beef, canned
meats and barreled pork are all quiet,
with a light consumptive demand, and
the outlook is for probable slight de-
clines.

Paris Green—Lest you forget the
suggestion the Tradesman made two
weeks ago to place orders to cover
requirements it is repeated here. None
too early to make sure you're going
to be able to supply the demand when
the bugs get on the job.

Fruit Jars—Every day brings
further reason to anticipate a heavy

fruit crop with resultant large call for
fruit jars of all kinds. None too early
to be laying plans for this demand.
Spool Cotton Cabinets—Spool cot-
ton cabinets are once again to be had.
When Uncle Sam got nicely into the
war game some three or four years
back and the need for conservation
in materials and labor became acute,
thread cabinets went into eclipse.
They're back agani now and interest-
ed merchants will find their jobbers
prepared to supply them.
Fireworks—July 4 seems to ‘be
rather a long ways off yet so far as
the merchant and his stock of fire-
works is concerned, it is quite close
at hand. In other words, the retailer
who handles this type of merchandise
and who has not covered his require-
ments as yet will be doing a wise
thing in doing so. As a regular thing
June 1 finds wholesale stock com-
mencing to be badly depleted and by
June 15 the customary thing is for
these stocks to be so low that but a
small percentage of items on any
order can be shipped. A word of
friendly counsel to the merchant in-
terested in fireworks would be that
placing of an order at once with ship-
ment date specified for about June 10
to 20 is the part of wisdom and fore-

handedness.
—_>->->——_

Medium Weight Leathers Show Some
Improvement.

There is a little new in the leather
situation, aside from the continued
increasing feeling of strength. Tan-
ners are in hopes shoe manufacturers
will have more courage to buy in
larger quantity although up to the
present, their immediate requirements
are all they are taking care of in the
way of buying leathers. The retail
trade is not carrying any excess
quantity of shoes, but with a better
trend to all lines, it is hoped this
will be reflected in leather values.

Better grades of leather continue
to be easier to move than low grade
stocks, as prices at best, are low.
Medium weight sole leathers con-
tinue to show some improvement for
women’s wear, with still large unsold
quantities of light weights, with most-
ly all low grades.

Harness tanners are enjoying an
improved business, but are still carry-
ing rather large supplies of unsold
stocks, even though they have only
been. operating at about 25@40 per
cent. of normal for sometime. Much
improvement is shown, however, but
for a time the farmer buying was
practically nil.

In upper leathers, patents continue
popular, with heavy calf next in line,
with top prices about 45c for the
patents and 35c for the calf, for best
grades.

Side leathers are not moving as
freely, with prices ranging as low as
20c for fairly good lines, up to possi-
bly 28c for best makes. Novelty
leathers are moving fairly well, for
sport wear, with prices showing a
wide range.

—_--

If you are not pleased with the way
your trade paper is edited, write and
give the editor your views in a friend-
ly way. You may be wrong—so may
he.

 

 

MICHIGAN TRADESMAN

May 10, 1922

 

SELLING RADIO SETS.
Approved Methods of Dealing in the
Apparatus.

The sale of radio apparatus has
opened up a new field for retail stores
but one that offers more than the
usual difficulties. The science of radio
itself is in a formative stage, and yet,
unlike other merchandise develop-
ments, there is a heavy call for in-
struments, and not only the promise
but the actuality of large sales. Mer-
chants therefore have been confronted
with the problem first of learning
something about the wireless tele-
phone and where supplies are obtain-
able, and then of providing the
proper service for customers. With
so many new manufacturers produc-
ing radio outfits, parts and accessories
there is a risk, that stores do not wish
to run, of selling unsatisfactory ar-
ticles which would lose rather than
gain customers.

The first step taken by the stores to
investigate the opportunities in the
sale of radio equipment, and also to
formulate better merchandising plans,
was the conference called last month
by the National Retail Dry Goods
Association. A committee appointed
by that meeting went thoroughly into
the matter, and made a number of im-
portant suggestions.

Following up this work, the Bu-
reau of Research and Information of
the Association has prepared a com-
prehensive report on radio merchan-
dising in department stores, which is
just being distributed to members.
The work on this report was started
several months ago by Arthur Wies-
enberger, Director of the Bureau. In
the foreword, he writes:

“In the very beginning of this re-
port it is well to point out that the
radio business is essentially a serious
business. Radio equipment is so
varied in nature and use, the radio
art is so largely in the process of de-
velopment, and instruments of such
delicate construction and adjustment
are required that stores which would
successfully deal in radio goods must
be prepared to give real service and
stand behind the merchandise sold.
To do these things requires knowledge
of the principles of radio telephony
and a specially trained and intelligent
sales force. Nine out of ten pur-
chasers of radio goods will know lit-
tle or nothing about radio. The
stores which sell the customer must
supply the information without which
the purchaser cannot possibly get
satisfactory results.”

The theory of radio and a descrip-
tion of the equipment are given in the
first part of the report in non-tech-
nical language. Radio as merchan-
dise is dealt with in the following
chapter:

“The first questions you will have
to answer for your customers when
the radio department starts function-
ing,” it is explained, “are, ‘What kind
of apparatus shall I use?’ ‘How much
will it cost?? and ‘How far will I be
able to receive with any given type of
apparatus?’ In answering these queries
ourselves, we may say that there are
four classes of radio apparatus, each
one cesigned for a specific need,

Pierre Boucheron of the Radio Cor-
poration of America describes them
briefly as follows:

1. The simple crystal type receiv-
ers which range in cost from $15 to
$40 and which may receive broadcast-
ing from stations up to about twenty-
five miles distant.

2. The single vacuum tube detector
receiver which costs from $50 to $75
and which may receive up to possibly
100 miles under favorable conditions.

3. The vacuum tube detector and
amplifying receiver, which may cost
trom $100 to $250 and which will re-
ceive from stations located within 100
miles and, possibly under favorable
conditions, possibly up to 1,000 miles.

4. The de luxe phonograph cab-
inet type of radio receiver, combining
radio and audio frequency amplifica-
tion and loop reception with a pos-
sible receiving range of from 100 to
1,000 miles. These may vary in price
from $300 to $500.’ ”

In a chapter on “Starting Your
Radio Department,” it is explained
that the sale of radio apparatus on a

upper floor location will give much
better results for demonstration pur-
poses and tends to bring customers
through the building. If you intend
installing a broadcasting station, an
upper floor location is especially de-
sirable, for then you can have your
radio department adjoin the broad-
casting station.

“The usual location of the radio de-
partment in the stores now selling
these goods is near the electrical
goods, sporting goods or phonograph
departments, because the buyers of
these departments have at first been
given control of the radio department.
However, as soon as stores notice the
tremendous increase in sales, a sep-
arate merchandise division is im-
mediately created with a separate buy-
er, assistant, etc., for the annual vol-
ume in many of the large Eastern
stores promises to be anywhere from
$200,000 to $500,000.

“Having settled upon a department
manager and the location of the de-
partment, the next important thing is
to get merchandise and to decide just

 

Detroit, May 8, 1922.

 

FAREWELL TO GRAND RAPIDS.

Farewell to Grand Rapids, farewell!
With deepest regret I depart.
Whatever the future may tell,
Thou wilt have a warm place in my heart.

With thee my best years have been spent,
Fraught with triumph and also defeats;
With the record I’m hardly content,
My ambition it utterly cheats.

Much of this I may sometime forget,
But VIl never, till memory ends

At the place where the time-lock is set,
Say that of my Grand Rapids friends.

Reuben Hatch.

 

 

large scale has been only a matter of
six months and that the few concerns
making radio goods have had a limit-
ed output, and a real shortage there-
fore exists.

“This has created a condition,” it is
stated, “which necessitates a careful
attention in starting a new depart-
ment. First of all, be sure you are
handling the right sort of apparatus.
The great demand for all kinds of
radio goods has started hundreds of
manufacturers in this business, with
the result that all kinds of apparatus,
both good and bad, are finding their
way to market. The problem is to
pick out the good ones from the bad.
This is almost impossible for the lay-
man. A technical knowledge of radio
is absolutely necessary for making the
proper choice. The manager of the
radio department or his assistant
should know all the ‘ins and outs’ of
radio, both from a technical and prac-
tical merchandising standpoint.

“After you have selected the man to
run this department, which, incident-
ally, should be separately department-
ized at once, the location of the de-
partment should receive the next
serious consideration. Radio is here
to stay, so there is no cause for a
makeshift arrangement. A small, quiet
department, as near the roof of your
building as possible, is desirable. An

what and how much to buy. It is
impossible to guage the demand for
radio in every section of the country
at this time, as this is entirely de-
pendent upon the erection of broad-
casting stations and their sending
range. If a broadcasting station is
located in your city, the sale of all
kinds of radio goods will be very
brisk and you can count on at least
one in every twenty families owning a
receiving set within the next five or
six months. The prosperity and in-
telligence of your community will, of
course, be an important factor in
varying the demand and also the
amount to be spent on the apparatus.
If a broadcasting station is not in
your immediate vicinity the sale of
crystal sets will not be at all practical
because they cannot show results over
twenty-five miles under ordinary con-
ditions, so only the higher priced
vacuum tube and amplifying sets,
ranging in price from $75 upward,
must be counted on.”

Three. types of merchandise to be
selected are specified, namely, com-
plete outfits, accessories and parts,
and a list of all manufacturers is given.
The private broadcasting stations are
also listed, together with radio litera-
ture. Chapters on radio advertising
and broadcasting are included in the
report. There is also a section which

deals with the personnel required in
a retail department. This emphasizes
the need of obtaining trained sales-
people and contains a number of
technical questions which these peo-
ple should be able to answer.

2.
Where Should America Stand on the
Genoa Conference.

Grant, May 9—Despite ties of
brotherhood which bind the English
speaking races we are bound in fair-
ness to say that France is absolutely
right in the stand she is taking at
Genoa.

There is much going on at that
Italian conference of which the ordin-
ary American knows little. Intrigue
and bargaining of a despicable sort
which no honest minded citizen of a
free country can countenance. Russia’s
part in the conference is highly im-
portant, in fact, the leading role it
may be presumed, and behin'd the
3olshevick Russians, filled with hat-
red of everything free men honor and
revere, is stealthy, plotting Germany,
a nation discounted a hundred fold be-
cause of her barbaric deeds in the
war she forced upon the world out
of pure cussedness and a desire to
rule or ruin.

With these two barbaric nations
holding the whip hand, where do the
honest people of France, Belgium and
England come in?

Clearly Lloyd George has for once
at least been hoodwinked into imagin-
ing there can be honor among thieves
and murderers. France, too hard in
her demands for German restitution!
Merciful heavens, how little other
people who did not suffer as France
and Belgium suffered understand the
true condition of affairs at Genoa.

From the conclusion of the Ver-
sailles treaty down to the present
moment there has been a continual
whine and begging off from the terms
of that document on the part of the
rapers and murderers, the brutal
beasts of the fatherland. The destroy-
ers of homes, the violators of woman-
hood, the murderers of innocent
babes pleading to be let off with a
nominal fine! Think of it, men and
women of America! The black and
damning record made by the armor-
bearers of the kaiser has of recent
months been glossed over and people
have begun to pity Germany because

-of the fine assessed against her on the

part of the wicked allies.

And now the lowest civilization of
great Russia (not the mass of her
people, mind you) are linking them-
selves with the worst elements of the
central empire to outwit and _ lay
France and little Belgium once more
at the feet of her bitter enemies. Is
it any wonder the home of Lafayette
trembles and balks at the sacrifice?
While the United States has no hand
in this new bargain and sale. she yet
can sympathize with innocence led to
the slaughter.

Newspaper editors sneer at French
sentiment as unworthy of notice. Such
newspapers are throwing their influ-
ence on the side of outlawry and
tyranny. No plea made by the small
percentage of the Russian people un-
der the guise of sovietism should
carry an atom of weight with the
American people.

France has stood the brunt of many
years of bloody battle in defense of
her National life and honor. Is it
in the line of justice for her to now
ease up on the German indemnity,
which is but a small part of the
reparation due from the lordly and
ignominious tyrant across the Rhine?

We opine not. France has been
magnanimous to a degree. Reverse
the conditions, and what mercy

would the house of Hohenzollern
show the prostrate Frenchmen.
Three thousand miles of water
separates the United States from the
parties most interested in Europe.
That expanse spells safety for us, yet
it had not ought to blind American

eyes to the justice of the French posi- ~

tion and should make us give ear and

 

 

 

serait

Saints

 

 

 

 

ROI,

3 NP

Sasinnemenssintie

Lilet ere O RTT

 

May 10, 1922

 

MICHIGAN TRADESMAN

 

heed to the righteousness of our
French neighbors and friends.

That Germany is teaching her chil-
dren to hate France with a deadly
hatred cannot be gainsaid. Then
why should the land of Napoleon and
Lefayette bend the knee and bow the
head while two such powers as Russia
with its hundred and eight millions of
people, Germany with half as many
more, are conniving to make a bar-
gain which spells defeat aud disaster
to everything French?

There is only one way out of the
ruck and mire into which the Genoa
conference seems to have gotten into,
and that is for France and England
to stand firm and hold the Teuton to
a strict performance of the demands
made and acquiesced in at Versailles.
Unless this is done there will be a
ripping up of all that was accomplish-
ed by allied success and the great vic-
tory over German arms will have been
in vain.

Russia’s position is rather a puz-
zling one. Less than half a million
subjects of Russia are represented by
the so-called government at Moscow.
Any bargains made by so small a
party cannot be binding on the great
mass of Russian people who have
not been consulted. In fact, Russia
should at present be left entirely out
of the deal, since she has no real head
to the nation, neither dictator nor a
congress of freemen to appeal to.
There is a sinister aspect to all that
has so far gone on at Genoa that
smacks of deceit and unfair intentions.
A complete disruption might after all
be the better outcome of it all.

Old Timer.
——— s+. >__
China Sells Quickly in Hardware
Store.

Green Bay, Wis., May 9—New lines
are sometimes a hazard to a store,
but the Green Bay Hardware Co.
found that the addition of a china-
ware department with a stock of $3,-
000 returned the store $1500 in sixtv
days. It was done without any ma-
terial increase in operating expenses
and it helped other lines and depart-
ments to show an increase as a result
of customer interest.

The outstanding feature of the ac-
complishment, according to J. Wal-
ters, head of the company, is that no
special inducements were employed to
bring customers into the department.
The store depended entirely upon live
advertising copy and a wide assort-
ment of dainty chinaware of dignified
lines to do the trick. :

“The adding of this department,”
said Mr. Walters, “brought us many
customers who have never visited our
store before. Male customers who
have an aversion for department
stores did not hesitate to come in and
buy gifts of china, silverware, table
cutlery and other household furnish-
ings for their wives, mothers and
sweethearts.

—_2> 22>
Macy Store To Give Winter Vaca-
tions.

New York, May 9—The maximum
vacation allowance for employes has
been extended by the Macy store here
from two to three weeks. The plan
is to allow two weeks’ vacation in the
summer and, one week in the winter.

As the new schedule is arranged,
those who have been with the store
less than eight months are entitled to
no vacation.

Those who have been with the store
for more than eight months will get
one week in the summer.

‘Those who have been with the store
twenty months will be allowed two
weeks in the summer.

Those who have been in its employ
two years will get two weeks in the
summer and two days in the winter.

Those three years in the service get
two weeks in the summer and three
days in the winter.

For four years, two weeks in the
summer and four days in the winter.

For five years, two weeks in sum-
mer and a full week in the winter.

 

 

 

 

NEW ISSUE

$1,500,000

Continental Gas & Electric Corporation
25-Year 6% Refunding Mortgage Bonds

Series “A”

Interest payable April | and October |

Dated April 1, 1922 Due April 1, 1947

Coupon bonds in interchangeable denominations of $1,000, $500, and $100, registrable as to
principal only. Redeemable on sixty days’ notice on any interest date at 10714 up to
and including April 1, 1932; at 105 thereafter to and including
April 1, 1942, and at 102 thereafter.

THE CLEVELAND TRUST CO., CLEVELAND, OHIO, TRUSTEE.
The Company agrees to pay the Normal Federal Income Tax up to 2%

BUSINESS

The Continental Gas & Electric Corporation, organized in 1912, controls eleven subsidiary companies
through ownership of all their outstanding bonds and _ stocks. Through these subsidiaries the company sup-
plies without competition, electric light, power, heat, ice and gas to ninety-nine adjacent cities and commun-
ities located in Western Iowa and Eastern Nebraskaz-one of the most productive agricultural districts in the
United States—and Brandon, Manitoba, Canada. The population served is upwards of 152,000 and the total
number of customers is over 41,000.

 

The Company’s record has been one of continuous success since its organization in 1912, having paid
quarterly dividends continuously at the rate of 6% per annum on its preferred stock.

SECURITY

This issue of refunding mortgage bonds will be secured by a mortgage lien upon all of the Company’s
property including all of the issued and outstanding bonds and stocks of the Company’s subsidiaries. The
mortgage lien is subject only to the lien of the Company’s collateral trust agreement securing its outstanding
First Lien Collateral Trust 5% Gold Bonds.

The properties of the Company were vailued by competent authorities in June, 1920, for the state of
Nebraska Bureau of Securities on the basis of replacement cost using pre-war prices at $7,792,332.63. Since
the date of that report, there has been spent in extending physical properties $1,762,699.51, and the entire
proceeds of this issue will be expended on additional properties. Deducting from the total of these three
items the $4,333,600 First Lien Collateral Trust Bonds outstanding, the Company has sound values of over
$4,480 back of each $1,000 bond of this issue.

EARNINGS

Net earnings of the Company for the year ended February 28, 1922, were over twice the interest require-
ments on all of its mortgage bonds outstanding, including this issue. After provision for interest on the First
Lien 5% Bonds, earnings applicable to this issue of bonds were approximately five times the interest require-
ments. These earning figures are from present proper ties only and do not include earnings of properties to
be acquired with the proceeds of this bond issue.

In 1921 the Company showed 24% increase in gross revenue and a 40% increase in net revenue.

PURPOSE OF ISSUE

The proceeds of the sale of this issue of bonds will be used for acquisition of new properties and for
the extension of existing properties. The issuance of additional bonds is restricted by stringent provisions

of the Trust Deed.
SINKING FUND

Beginning April 1, 1927, the Company will pay in cash to the Trustee 214% annually of the largest
amount of these bonds at any time theretofore outstanding to retire bonds, or for extensions or additions
to the properties for which no bonds can be issued.

MANAGEMENT

The management of this Company is in the hands of very able public utility operators and bankers and
those who have been responsible for the progress and success of the company since organization.

All legal matters in connection with the issuance of these bonds will be passed upon by
Messrs. Tolles, Hogsett, Ginn & Morley and Richard Inglis, Esq., Cleveland Ohio.

We offer these bonds when, as and if issued and received by us at 93 and
accrued interest, to yield about 6.55%.

Howe, Snow, Corrigan & Bertles

INVESTMENT BANKERS
310 Ford Building
Detroit, Mich.

Grand Rapids Savings Building
Grand Rapids, Mich.

Statistics and statements given above, while not guaranteed, are considered by us to be reliable and are those upon which
we based our purchase of these bonds.

 

 

 

 

MICHIGAN TRADESMAN

May 10, 1522

 

THE PRICE WE PAY.

When a man as eminent in the
business life of the nation as the late
Henry P. Davison dies it is customary
to emphasize, as his title to distinc-
tion, the more public but less im-
portant part of his career.

Mr. Davison’s efforts in behalf of
the American Red Cross and in the
organization of the International Red
Cross were of very high usefulness,
and there is every reason for believ-
ing that his labors in that field helped
to bring about his premature col-
lapse. But it is distorting the picture
to minimize Mr. Davison’s chief im-
portance as a leading member of a
great financial organization which
enters so intimately in the country‘s
economic life and which played so
important a role in the financial
mobilization of Allied resources in
the Great War. It is the old story
of our admiring business genius in
practice and deprecating it in the
Who’s Who and the obituary notices.

Mr. Davison was one of those “in-
ternational bankers” whom it is the
habit in certain quarters to denounce
as war-makers and enemies of inter-
national understanding. This soap-
box theory of socialists, anarchists
and trades unionists is too fascinating
to be abandoned in face of the clearly
established fact that it is the interna-
tional bankers who have been labor-
ing for world appeasement, and it is
the politicians with a special axe to
grind and the idealists with a special
faith to justify that have been preach-
ing hatred against specially selected
nations.

Americans are a business Nation,
admire business success in life, and
should not minimize the meaning of
business success when it comes to
casting up the balance of a man’s life.
The one point to stress in Mr. Davi-
son’s career is the exaggerated strain
of our business life and the excessive
price we pay for success in the form
of premature breakdown or death.

NO LACK OF MONEY.

On past occasions when business
and enterprise seemed to languish, the
cry of the demagogue has been for
more or cheaper money. This was
what was back of the greenback craze
the populist movement and the six-
teen-to-one silver agitation. Not so
much has been heard recently of the
need of a panacea of the kind for im-
proving existing conditions. The fact
is that there is plenty of money avail-
able in this country at present. Some
are even inclined to believe there is
too much. It has been going into in-
vestments of one kind or another,
with a good deal of it being used in
stock speculation. The generous re-
sponse with which issues of bonds of
foreign governments have been re-
ceived indicates, also, this same super-
fluity of money. The low rates for
commercial paper are an evidence of
the same kind, and show that what
money is needed for business pur-
poses can be had on advantageous
terms. What, however, is lacking is
the incentive to borrow on the part of
those who would be apt to pay when
their notes fell due. Those who can
see no profits ahead are not likely to

invest their money or stretch their
credit for mercantile investments.
When conditions warrant the money
needed will be provided. This will
occur when matters are sufficiently
clarified to enable merchants to plan
far enough ahead and make their
preparations accordingly, instead of
buying and selling from day to day
and placing their entire reliance on
quick turnovers. Capital will go
where there are profits to be made
and where the risks are fewest. This
is one of the elementary things which
has to be emphasized every once in
a while.

PROFITS AND PROSPERITY.

The suggestion that large profits
should be employed first of all to
bring down prices, made by Edward
A. Filene, the Boston merchant would
have sounded novel two years ago,
when high prices were deemed in-
separable from prosperity. To-day
the viewpoint of the business com-
munity is different. It is pointed out
that many successful businesses have
been built up through their close ad-
herence to such a principle as Mr.
Filene has suggested. Probably
every reader of this can call to mind
at least one enterprise which has
found that lower prices have meant
increased demand, that this in turn
has led to larger production with
greater profits, to be followed by still
lower prices and more profits, and
so on. This kind of prosperity is just
the opposite of that which is brought
on by price inflation, such as_ the
country witnessed during 1919-20.
Under conditions like those of the
post-armistice period it was only a
question of time, as we can now see,
before inflation would stifle demand
and high-geared production would
cease to be an indication of economic
wellbeing. The country’s business
leaders now realize that the way to
restore production to its normal vol-
ume is first to rehabilitate the con-
sumer, and so long as they adhere to
this view there is little prospect that
the efforts in some quarters to induce
a return of inflation will prove suc-
cessful. Inflation may return, as it
has always done after periods like the
present, but predictions of its immed-
iate reappearance are premature.

 

 

Grand Rapids Council, U. C. T., is
clearly within its rights when it de-
mands a bill of particulars regarding
the horizontal reduction of 25 per
cent. in hotel rates flamboyantly an-
nounced by the Hotel Committee of
the Grand Council. To the average
traveler such an announcement ap-
pears to be based on either misinfor-
mation or vivid imagination, because
no authentic report of sweeping re-
ductions has yet been promulgated by
any Michigan hotel. Some of them
may have reduced the prices of coffee
from 10 cents to 5 cents and occasion-
ally a $1 steak has been reduced to 90
cents, but such a thing as the reduc-
tion of a $4 rate to $3 or a $3 rate to
$2.25 has not yet been brought to
the attention of the fraternity as a
whole.

An apathetic boss is seldom sur-
rounded by enthusiastic clerks.

THE CANNED FOODS MARKET.

Only one unusual event has occur-
red in the canned food market during
the past week, the announcement of
opening prices on summer pack Ha-
waiian pineapple at a 30@40 per cent.
advance over a year ago, followed
within twenty-four hours by a con-
firmation in full by buyers who had
tentative orders of one sort
or another quotations were
named. It of the
asparagus deal all over again, only
more spectacular and a subject which

placed
before
was a repetition

attracted more general interest in the
Outside of these two particu-
lar crops interest in futures cannot
be said to be general nor pronounced;
in fact there has been such a reluct-
ance to contract for future delivery
that the canner regards the apathy
of the buyer as a menace to the new
season and unless the buying policy
changes the probable cause of a re-
stricted production in a number of
commodities. One thing must be re-
membered. however, early buying oc-
curred in a number of products and
the lull for the time being is no doubt
due to a desire on the part of traders
to wait until opening prices have been
named on such lines as California
fruits as well as for an improvement
in the industrial and financial outlook.
In the way of spot trading, the move-
ment is greatly affected by shortages
found in a number of important and
less conspicuous items. There would
be more business, some say, if the
stocks were available, but the theory
does not work out in practice in lines
like corn, tomatoes, sardines and sal-
mon, which can be found more easily
than they can be sold. In short, the
market bears all ear-marks of dullness
and while the movement since May 1
has been better than during April, it
is not at all what traders would like
to see it. The ultra conservatism of
jobbers in spots and futures cannot
fail to be noted.

trade.

RETARDED BY THE WEATHER.

“Erratic and uncertain weather has
proved a drawback to sales at retail
during the last fortnight or so. This
has been particularly the case as con-
cerns articles of wear for both sexes.
Sales in the big stores throughout
the country have been rather below
the mark during the past month, but
are likely to improve from now on.
There has, however, been a marked
betterment in certain lines. House
furnishings of one kind or another
have shown up fairly well, indicating
the need of a replenishment in such
articles. So, also, have articles de-
signed for travel. Buyers who have
been coming to the market for sup-
plies have been purchasing quite
promiscuously, but usually in small
quantities and with an eye to bargains.

Only in a few instances have there

been calls for a large assortment of
goods in quantity, and in those cases
cheapness was. stressed. Evidences
all seem to point to retailers keeping
their stocks as low as is compatible
with doing business and maintaining
assortments, with reliance being
placed on quick deliveries of merchan-
dise when needed. Even rises in
prices of some of the textiles, actual

and prospective, have not served to
change the views of retailers or alter-
ed their procedure. This attitude is
likely to be maintained well through
until the Fall unless some unexpected
spurt of business should cause a
change. Meanwhile, there seems less
of a disposition on the part of these
retailers to push bargain sales to the
exclusion of more dependable wares.

 

EFFECT OF STYLE CHANGES.

“Both wholesalers and_ retailers
hesitate to make purchases except for
immediate requirements on account of
frequent style changes,’ says the
Bulletin of the Federal Reserve Board
for March in discussing the condition
of the shoe trade. This sums up in a
few words one of the big problems re-
cently encountered by those who deal
in things to wear. In order to stimu-
late demand manufacturers have been
devoting an unusual amount of atten-
tion to the production of novelties. In
many cases this has resulted in a
greater volume of sales for a short
period to consumers who always want
“something different.” But novelties
are always an uncertain quantity, and
the greater their variety the harder it
is to judge which is most likely to
catch the public fancy. Production
and buying in quantities in such
cases become precarious undertakings.
Unusual departure from the more
staple lines, therefore, may increase
somewhat the volume of sales, but it
also tends to check heavy commit-
ments and to cause merchants to
place orders only for their immediate
requirements. Producers of things to
wear have had to decide which horn
of the dilemma they will take.

 

DRY GOODS PRICES.

The recent advances in the price of
cotton and wool are causing some
uneasiness in dry goods circles. It
has been hard enough to sell goods
while prices have been receding, and
there are doubts whether the buoy~
ancy in the market for raw materials
caused by the recent advances will
pass on to the markets for finished
goods, if these goods must be offered
to consumers at higher prices. In
all lines of trade which come into di-
rect contactswith the consumer a buy-
ers’ market still exists, and is likely to
continue until there is a substantial
increase in the consumers’ purchasing
power. The recent improvement in
the basic industries and the decrease
in unemployment outside the two
big strike areas point to some increase
in this purchasing power, but it will
be a slow and gradual change. In
farming communities little improve-
ment is looked for until the new crops
are marketed. Meanwhile there is
some apprehension lest any pro-
nounced advance in prices of cotton.
woolen, and silk goods may prove
an obstacle to further improvement in
the dry gods field and iavolve an-
other period of waiting until purchas-
ing power can catch up with higher
prices.

 

One of the best advertisements of a
store is a real bargain, an unusual
value. It sends the customer away to
talk about the store and its goods all
over town.

 

 

 

Fttraagser tensor

artic

 

 

 

ed rtm: ae BROMO

May 10, 1922

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

WE OWN AND OFFER, SUBJECT TO PRIOR SALE,

THE HOTEL ROWE
$500,000

THE FURNITURE CITY REALTY CO., Grand Rapids, Mich.
Closed First Mortgage Sinking Fund 7% Gold Bonds
Tax Exempt in Michigan

Legal for Savings Banks in Michigan
when building is completed

Due January Ist, 1937

 

HOTEL ROWE, GRAND RAPIDS, MICHIGAN

Appraised value of land, (1913 appraisal) ---------------------- $244,800
Building to cost as estimated ----------------------------------- 855,200
Total wmivestment (0 $1,100,000

This building has been leased to the Holden Hotel Company
for twenty-five years at a minimum annual rental of $130,000.

Price 100 and interest to yield 7%
Statistics anc information contained in this advertisement, while not guaranteed, are obtained from sources we believe to be reliable.

FENTON, DAVIS & BOYLE

MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICH.

OLD NATIONAL BANK GRAND RAPIDS TRUST CO.
GRAND RAPIDS, MICH. GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

 

 

 

May 10, 1922

 

 

 

 

 

 

 

10 MICHIGAN TRADESMAN

§ VS > ES \
, = eG z = = = 6 = >

he + = e = 7? = =
ao — ~
Z REVIEW °F te SHOE MARKET :

WZ ge Acre = |
Yiamm= »«\0 z =< = 2 m ~ A

1 nee . Tama

o

BY
4
3

 

 

IBY \ 3277

iss - 2)

 

 

 

Are You a Diplomat or “Independent”
Merchant?

If it is true that the average parent
is blind to the faults of his child, es-
pecially an only child, it is true alsc
that the average shoe retailer is blind
to the faults, many of them at least,
that lie within his jurisdiction.

In one of the good-sized Arizona
cities is a shoe retailer whose store is
in the same building as a large local
hotel. That means that the lobby is
just beyond two small, but practical,
display windows in the rear of the
room flanking the entrance from the
lobby.

Does this shoe man make the most
of the two windows atd the traffic
that roams around the lobby? He
does not. When he thinks of it he
trims the windows with a new ar-
rangement. And after nightfall they
are poorly lighted.

“Oh, not much use.
are only transients—here to- day and
down the line to-morrow—no use
That was the re-

Folks in there

counting on them.”
tailer’s attitude.

But in the very same city is a
clothier who looks at it the other way.
“You bet transients will buy when
they’re in town!” he said. For in the
box of each guest at the hotel was
placed a little note on very fine paper
inviting the transient to step down
the street for anything needed—any-
thing “from a collar button to a suit;
for we aim to treat the boys on the
road as. courteously as if we had dealt
with each other all our lives.” The
clothier gets the names from the
register each day.

While it is not true that any oat
number buy suits, some do; but
traveling men’s faces are seen quite
often in the store, and they are quick
to pass the word along to others. It
has paid the clothier and would pay
the shoe man.

When a woman brought in a pair
of shoes to a certain store the two
yartners of the firm held the coroner’s
inquest right there before, not only
the woman in question, but within the
hearing of a man and woman a few
feet away who were more interested
in the argument than in their own
‘ransaction.

“She hasn’t any more reason than
nothing to get an allowance on these
slippers,” the hot-headed member of
the firm said. She’s taken them to
some cobbler and he’s ruined them.
Why should we pay for her careless-
ness and his poor fixing? Tell her
to take them home again.”

The woman and the couple heard
all of this.

“That may be. I guess—”

“Guess? Where do you have to
guess about this?”

&

“Well, just as you say, then. But
if we turn her down flat we'll lose her
as a customer. Is it worth that?”

And so on through th eentire argu-
ment. The women heard it all. And
the woman most concerned was aly-
thing but pleased. She got an allow-
ance, but she told the other couple
that that was her last visit to that
store. This may sound like last cen-
tury dealing, but it is an actual hap-
The merchants are thorough
but they have never learn-

pening.
shoe men-—
ed that they are very poor salesmen.

Now and then one finds an inde-
pendent merchant in all lines; but
even if loyal patrons excuse his ec-
centricities with a remark that, “You
have to excuse him. He is a queer
one to figure out,” a newcomer will
not readily take up with such a store.

A woman went into the store of a
certain shoe man to buy a couple
pairs of soft soles. It was the wrong
time. The store was filled with wait-
ing patrons eager to get fitted with
shoes for the approaching holiday.
The salesmen were busy turning over
the hay while the sun was shining.
They could not get to the woman
before the soft sole showcase. At
length the proprietor excused himself
long enough to approach the woman.

“I would like to see some soft
soles,” she said.

“Soft soles? Sorry, madam, but
we’re so awfully busy to-day selling
men and women shoes that we can-
not monkey with soft soles—no money
in them, you know. Come in Monday
——_this rush will be over then and we
can take care of you.” Now, that’s
what this dealer said. Whether or
not the woman ever came back is a
question. The merchant was speaking
his feelings. 3ut the woman, of
course, saw another side than his to
the transaction.

—_+ +>

To buy all from one house and
give no heed to the propositions of
others is to assume that one concern
can corner all the good things in
the market.

 

Signs of the Times
Are

Electric Signs

Progressive merchants and man-
ufacturers now realize the value
of Electric Advertising.

We furnish you with sketches,
prices and operating cost for the
asking.

 

 

THE POWER CO.
Bell M 797 Citizens 4261

 

Special Value $3.50

IN STOCK READY TO SHIP—ORDER NOW.
Manufactured By

HIRTH-KRAUSE CO.

GRAND RAPIDS, MICH.
MORE MILEAGE SHOES Give You MORE SMILES PER MILE

No. 539.

 

 

 

--KEDS--

Don’t torget we are head-
quarters for this popular
line of Rubber soled canvas

footwear.

Summer weather is going to
bring a big demand for them.
For quick service send us
your orders.

 

 

Herold-Bertsch Shoe Co.

Manufacturers of Serviceable Footwear

GRAND RAPIDS, MICH.

 

 

 

 

 

 

RITE your advertising

in terms of benefit to
your public. Few care about
a piece of machinery, but
who ean escape the lure of
the open road an automob le
offers. People hate to buy
furniture, but it is possible
to awaken a thirst for beau-
ty and _ pride in proof of
one’s good taste. Every one
shies at life insurance, but
the intelligent business man
will listen to a sound pro-
gram for building an estate.
The difference between weak
and strong advertising is a
matter of presentation.

Ben Dean

Advertising Agent
427 Michigan Trust Building

 

 

 

      

een eee

 

Store and Window

AWNINGS

made to order of white or khaki duck,
plain and fancy stripes.

Auto Tents, Cots, Chairs, Etc.
Send for booklet.
CHAS. A. COYE, Inc.
GRAND RAPIDS, MICHIGAN

ee

 

 

rn eee

'
i
i
i
!

 

May 10, 1922

MICHIGAN TRADESMAN

ll

 

Original Conception of the Republi-
can Party.

Redford, May 10—James M. Ver-
non of Everett, Wash., contributed to
the National Republican of Washing-
ton, D. C., under date of April 8,
1922, an article which, to date, is the
most intimate and personal addition
yet published of the somewhat vol-
uminous record of the birth of the
Republican party.

The narrative is accompanied by a
halftone portrait of Edwin E. tudd—
author of the reminiscence—a resident
of Ancortes, a little city located on
Puget Sound, midway between Ever-
ett and Bellingham. He is now in
his 96th year. He is a native of
Lenox, Berkshire county, Mass., born
August 26, 1826. Reared among the
hills of Northwest Massachusetts, his
childhood and youth were passed (up
to his 19th year) in a political at-
mosphere with the spirit of Puritanism
and abolitionism, the outstanding
characteristics of the New England
States.

In 1845, with his parents, he moved
to Wisconsin, where the family set-
tled upon Government land, with the
nearest neighbor three miles away
from the family home. In 1867 Mr.
Judd moved to Mantonville, Minn.,
where he resided for fourteen years.
In 1881 he moved to Fargo, North
Dakota, where he lived ten years. His
next move was in 1890, to the city of
Everett, Washington, which was _ his
home for twenty years. During the
past eleven years Mr. Judd has resided
at Anacortes.

‘Mr. Judd, for a man of his years, is
remarkably bright and active. He is
slightly deaf, but his mind is as clear
as it ever was and he recites the early
history of the founding of the Repub-
lican party as readily as though he

had taken part in that memorable
event only yesterday. — Thoroughly
informed as to political events

seventy-five years ago and wonder-
fully interesting as a conversational-
ist, he keeps thoroughly well up with
the politics of to-day. He boasts of
having never used tobacco in any
form and he has never tasted liquor.

Mr. Judd’s premise that away back,
there were abundant reasons for
founding the Republican party, em-
bodies the situation as follows: There
were three parties of about equal
power—Whig, Democratic and Free
Soil. I was chairman of the Free
Soil party for the First congressional
district of Wisconsin and also chair-
man of the Free Soilers for the West-
ern assembly district or Fond-du-lac
county. It was during the excitement
in connection with the repeal of the
Missouri Compromise, then before
Congress. In the assembly district,
the assemblymen had been elected.
Alvin A. Bovey, the candidate of the
Whigs, had been defeated for assem-
bly man in the fall of 1853. Bovey
was dissatisfied and felt the need of
a new party, based on a platform of
no further extension of slavery.

On February 20, 1854, Bovey called
a caucus in a little schoolhouse in
Ripon, Wisconsin. Twelve men were
present and, after talking the matter
over, we decided to meet again if the
Missouri Compromise was repealed.

Between February 20 and March 20
1854, the repeal passed the Sena‘e and
Bovey decided not to wait any longer
and the meeting in the schoolhouse
was called again. A call was drafted
for a mass meeting for either July 8
or 11 at Madison and the call was
signed by the twelve men _ present,
among whom .were Major Alvin A.
Bovey, Jedediah Bowen,’ Garre't
Baker, Col. Edward F._ Daniels,
Messrs. Norton, Dellinger, Reynolds,
Martin and Delano. The following
morning Daniels called on Bovey at
Ripon and asked him what he iftend-
ed to do with the call they had signed
the night before. Bovey replied that
he intended to get some more names
and have‘it published. Daniels said:

“You can publish the call just as
soon as you can get one man’s signa-
ture,” :

“Who is he?” asked Bovey.

“Mr. Judd of Waupun. Don’t you
know that he is chairman of the Free
Soilers and that the vote he con-
trolled defeated our candidate for
Congress and defeated you for the
Assembly last fall?”

“That’s so. How shall we get him?”

“My carriage is outside; we will see
him now.”

“Daniels and Bovey drove twelve
miles to my house and my_ wife
pointed me out to them where I was
at work in a field. I knew them and
recognized them as politicians who
wanted something. After the usual
greeting they produced the call and
asked me to sign it.

I read it over carefully and then
asked them to go into my house and
talk the matter over. We had a good
square talk and all saw the necessity
of a new party and what it would ac-
complish. If we could stop the ex-
tension of slavery, much would be
gained toward abolition. I told them
I would sign the call and as I drew
my chair toward the table, Daniels
said:

“Gentlemen, we are making history
to-day which is going down the ages.”

“After I had signed, Daniels said
they would publish the call in the
paper that night and so anxious were
they to get it in at once that my in-
vitation to dinner was refused.

The call was published in the
Ripon Commonwealth a Free Soil pa-
per of which C. J. Allen was editor
and whose name, following mine, was
the last one signed on the original
call for the formation of a new party.
It was reprinted and heartily endorsed
by the following papers: Milwaukee
Democrat (Free Democrat), Sherman
Booth, editor; Milwaukee Sentinel
(Whig paper), Rufus King, editor;
Racine Advocate (Free Soil), S. M.
Sholds, editor; Madison Journal
(Whig), M. Roubelet, editor; Osh-
kosh Democrat (Free Soil), Jona han
Dougherty, editor. Each of these
papers invited those interested to send
in their names and in a short time
several thousand names were enrolled.

“As a matter of history,” con inues
Mr. Judd. “it is said—and rightly so
—that Michigan was the first State to
hold a convention of the Republican
party. A Detroit man, Joseph War-
ren, picked up a paper and read the
Wisconsin call and, as a result. the
Michigan convention was held on
July 6, 1854. The Wisconsin call was
used word for word and the party
was named by Zack Chandler upon a

suggestion which Bovey gave to
Horace Greeley.
Vermont, Indiana and Ohio held

conventions on July 13 and adopted
the Wisconsin platform. It was no:
until 1856, however, that the Repub-
lican party became a National organ-
ization and held its first National con-
vention.

Mr. Judd’s recital covering the
origin of the Republican party differs
only in a few minor details,” says the
National Republican. “from the state-
ments by former Vice-President Wil
son in his “Rise and Fall of the Slave
Power in America” and also the ac-
count by Prof. A. F. Gilman. of
Ripon College, in his “Origin of the
Republican Party.”

Charles S. Hathaway.

————————
Her Hero’s Achievement.

Nellie, aged 9, was determined to
give her hero full credit for his
achievements, and wrote the follow-
ing in a history examination:

“Abraham Lincoln was born Feb-
ruary 12, 1809, in a log cabin, wh‘ch
he built himself.”

STRAP SANDAL
A ce IN STOCK

Black Kid, Flexible McKay, Stock
No.500. Price $1.80, Terms
3-10. Net 30 days. Write for
pamphlet showing other

 

 
   
  

In-Stock Comfort numbers

 

BRANDAU SHOE CO., Detroit, Mich.
TN aT

 
 
  
  

 
  
 

a

ia

  
   
 

So

     
 
     
   
  

pace
TT

ra

  
   

=

     
  

ig — aN

a

ar

   
     
        
 

ras ra

 
 

    
   
   
   
     
  

 
  
 

ERY ats

 

dhe NEW PERFECTO

FROM OUR OWN SCIENTIFICALLY
CURED AND BLENDED TOBACCOS

IN ADDITION TO THE OLD VAN DAM FAVORITES
INVINCIBLE-10%, BLUNT-IO%; CLUB-2 for 25¢

BLENDED AND MANUFACTURED BY

TUNIS JOHNSON CIGAR CO. GRAND RAPIDS, MICH.

\)
RSL LY ra IRS LAI GLEN, ELS NE RAR I Ee FS

35

 

    

 

 

yak Yer Ae

 

      

 

 

 

 

 

 

‘THIS IS OUR TRADE

MARK, and its use on
a package assures quality
and satisfaction to the
user; a prompt sale and a
fair profit to both the Re-
tailer and the Wholesaler.

we

THE DIAMOND MATCH CO.

CHICAGO ST. LOUIS

NEW ORLEANS

NEW YORK
SAN FRANCISCO

BOSTON

 

 

 

 

12

MICHIGAN TRADESMAN

May 10, 1922

 

 

 

a)

~ ~~

Sansa

aa)

x

ay
Zz.
>
Z
2
>
C

|

veppeatbeabd
aHan

veda
Ute ype eae Deane

 

 

POR EECCA

ieee

 

 

 

 

YF i )
yy) ay /
Y) &

‘ Lj
Cy)

 

 

 

 

 

Business Is Improving Slowly and in
Spots.

Business has been slowly improving
in spots during the first four mnoths
of 1922, but in rendering a general
verdict it would be overstating the
facts to say that the long-awaited
trade revival has attained its full di-
mensions. Business forecasters were
very generally agreed some time ago
that if a real revival set in this year
it would come either in the spring
or in the fall. Spring is now about
half over, and no one appears to ex-
pect the second half to show much
more than a continuation of the slow
progress that characterized the first
half. Midsummer conditions are not
conducive to any pronounced quick-
ening of business. There is every
reason to believe that improvement
will become much more pronounced
with the advent of autumn. Farmers
by that time will have brought in
their new crops produced at less cost
than for some years; the coal strike
will in all probability have been set-
tled, and the 600,000 miners will again
be receiving wages. Railway orders
for additional equipment that are now
beginning to accumulate will give
more employment to workers in car
shops, steel mills, and iron furnaces
and mines. The construction of roads
and other public works, as well as the
considerable amount of private build-
ing now beginning to get under way,
will likewise tend to increase the
workers’ purchasing power. All this
may be sufficient to bring on a full-
fledged revival, or it may not. At any
rate, every sign points to better times
as the year grows older.

Real Significance of Production.

It is questioned by some economists
whether statistics of production at
present have as much significance
with regard to the state of our cco-
nomic well-being as is sometimes sup-
It is well known that in the
commodities, of

posed.
case of numerous
which the country possesses a large
carry-over, production has been con-
tinued for months without profit. The
producers have had to choose between
the two evils of closing down com-
pletely, with consequent disorganiza-
tion of their working force, or of con-
tinuing operations at a loss while at
the same time holding their working
forces intact. In many cases the la‘-
ter has appeared to be the less expen-
_ sive in the long run. The volume of
production spells prosperity only

when production is profitable. When
every unit is being sold below cost,
the quantity of units produced tells
a different story. The significant
thing in production statistics to-day
is not “how much?” but “haw profit-
able?’ and to make production profit-

able there must be either more con-
sumption or decreased costs. The
big problem before the producers to-
day is to reduce costs without at the
same time drastically impairing the
purchasing power of consumers. Its
solution is not proving an casy mat-
ter.
Increased Cotton Consumption.

A survey of the world’s cotton
situation just completed by the De-
partment of Commerce tends to bear
out the statements made in the fore-
going paragraph. This shows that
cotton consumption is gaining on pro-
duction, thus reversing the previous
tendency. World consumption in pre-
war years was approximately 21,000,-
000 bales. After 1914 it steadily de-
clined, until during the crop year
1920-21 it fell slightly below 16,000,-
000 bales. Production held up better,
with the result that the carry-over on
August 1, 1921, was 14,000,000 bales.
There was nothing particularly allur-
ing in such a situation, one must ad-
mit. It was even suggested that the
world had definitely entered upon a
lower plane of consumption. Since
last September, however, there has
been a big gain in cotton consump-
tion. Takings by the mills have
reached a total of 14,000,000 bales in
the last eight months, and if this rate
is maintained for the rest of the cot-
ton year, consumption will again at-
tain its pre-war level of 21 000,000
bales. Incidentally, this will bring the
enormous carry-over down to some-
thing less than 8,000,000 bales, which
is regarded as a normal quantity.
Now that consumption is back on a
normal basis, the question of produc-
tion once more comes to the front.
Prices next season will obviously de-
pend on whether production will re-
main at the recent 18,000,000 bale
level, or whether it will also forge
ahead proportionately with consump-
tion.

More Wool Consumption.

Important gains are likewise being
made in wool consumption, according
to figures just issued by the Depart-
ment of Agriculture. Consumption in
March was 22 ner cent. greater than
in the same month a year ago, and
consumption for the first three months
of 1922 was 75 per cent. greater than
for the corresponding period of 1921.
The figures for the two periods are
not exactly comparable, owing to the
varying portions of wool in the grease
and of scoured and pulled wool which
are included in the totals, but roughly
they point to a quickening in a basic
industry like that already noted for
the cotton and steel industries. This
has taken place without any appreci-
able gain in demand for woolens from
the ultimate consumer, but it indi-

WE OFFER FOR SALE
United States and Foreign Government Bonds

Present market conditions make possible excep-
tionally high yields in all Government Bonds.
Write us for recommendations.

HOWE, SNOW, CORRIGAN & BERTLES

401-6 Grand Rapids Savings Bank Blidg., Grand Rapids, Mich.

 

 
   

 

JOIN THE

GRAND RAPIDS
SAVINGS BANK
FAMILY!

44,000

Satisfied Customers

  
 
   
  
 
  
     
 

CADILLAC
STATE BANK

CADILLAC, MICH.

LT

Capital ......-- $ 100,000.00
Surplus ....---- 100,000.60
Deposits (over). . 2,000,000.00

know that we
specialize in

accomodation
and service,

 

 

BRANCH OFFICES
Madison Square and Hall Street
West Leonard and Alpine Avenue
Monroe Avenue, near Michigan
East Fulton Street and Diamond Avenue
Wealthy Street and Lake Drive
Grandville Avenue and B Street
Grandville Avenue and Cordelia Street
Bridge, Lexington and Stocking
West Leonard and Turner Avenue
Bridge Street and Mt. Vernon Avenue

We pay 4% on savings

 

The directors who control the affairs of this
bank represent much of thesstrong and suc-
cessful business of Northern W..chigan.

 

RESERVE FOR STATE BANKS

 

 

 

Division Avenue and Franklin Street

 

CORRIGAN, HILLIKER & CORRIGAN

INVESTMENT BANKERS AND BROKERS

GROUND FLOOR MICHIGAN TRUST BLDG. Bell
GRAND RAPIDS, MICHIGAN M -4900—M -653

“A Strong, Conservative Investment Banking Organization”

Citz.
4480—4653

 

 

The Four Calls

“The Four
Calls,” is related in the May number of

You and Yours
our monthly trust pamphlet.

An interesting story entitled,

It discusses a number of important points
relative to trusteeships and executorships that
every man and woman having a large or small
estate should understand.

A request will bring you the letter.

This institution makes a business of acting as
executor and trustee and assures efficient,
trustworthy and economic management.

[;RAND RAPIDS TRUST [ OMPANY

GRAND RAPIDS, MICH.
OTTAWA AT FOUNTAIN BOTH PHONES 4391

a

 

Ss ——— messes

 

 

a

 

oe names

 

May 10, 1922

MICHIGAN TRADESMAN 13

 

cates that dealers are preparing to

build up their depleted stocks in an-

ticipation of better business in the fall.
Some Merchandising Facts.

The indices of merchandising ac-
tivity compiled by the New York Fed-
eral Reserve bank bear ou‘ the gen-
eral impression with regard to trade
during March and also help to explain
the steady decline in holdings of re-
discounted commercial — bills. The
bank’s weighted index for wholesale
trade in March, expressed in dollar
values, shows a decline of 8 per cent.
from March a year ago. This de-
crease appears to be slightly in excess
of the recession in prices during the
interval. The latter, according to the
Bureau of Labor Statistics, was about
6 ver cent. The only two lines in
which the values of sales last March
were in excess of those of the same
month a year ago were drugs and dia-
monds, which increased 11 and 4 per
cent. respectively. For the compara-
tive periods hardware sales dropped 12
per cent., stationery, clothing and jew-
elry each 13 per cent.; dry goods, 14
per cent,; shoes, 18 per cent.; and ma-
chine tools, 40 per cent. Department
stores in the district also showed a
decline of 8 per cent. in the value of
sales “as compared with March, 1921,
while mail order houses registered a
gain of 4 per cent. In the department
stores, however, although sales were
less in dollar value, there was an in-
crease of nearly 4 per cent. in the
number of individual transactions,
which points to a larger actual volume
of trade.

Price Cutting Has Its Limits.

That prices may become so low in
some cases as to be actually illegal
was a point argued recently before
the Federal Trade Commission by a
former chairman of that body in pre-
senting a complaint of the National
Jobber Tobacconists’ Committee. The
commission was asked to rule that
the cutting of prices below cost with
the purpose of driving a competitor
out of the field constituted “unfair
competition,” and was therefore in vi-
olation of the Clayton act. Regard-
less of the merits of this particular
case, sound arguments against such
tactics can be advanced on economic
grounds. Moreover, there are already
a few instances in which public reg-
ulative bodies have denounced charges
as too low to be remunerative, and
also unfair and discriminatory. This
has occurred notably in freight rate
cases before State commissions, when
railways have sought to favor some
commodity originating on their own
lines over competing products in
other regions or have attempted to
cut under water rates in order to
eliminate river or coastwise competi-
tion.

The “Truth-in-Fabric” Bill.

There are indications that the re-
cent Supreme Court decision to the
effect that misleading labels constitute
“unfair competition” has served to
strengthen the hands of the advocates
of the so-called “truth-in-fabric” bill
now pending before Congress. The
latter measure can easily be confused
in the public mind with movements
directed against false branding and
untruthful advertising. The two

things, however, are entirely distinct.
The “truth-in-fabric”’ measure is be-
ing forwarded in Congress by the
farm bloc and is not conceived in the
interest of the clothing consumer, but
rather in those of the wool growers of
the Western States. The Supreme
Court decision would prevent goods
that are part cotton from being
labelled as ‘natural wool” or with
some other fictitious phrase. The
farm bloc’s measure would require
woolen textiles to bear labels indicat-
ing the percentage of virgin wool, re-
gardless of whether they are all wool
or not. Such a scheme, it is claimed
by the manufacturers, will tend to
create unfounded prejudice against
reworked wools and thereby increase
the cost of clothes to consumers,
while enabling producers of raw wool
to obtain higher prices for their prod-
cut. A piece of cloth containing 100
per cent. of virgin wool, they claim,
may actually have poorer finish and
poorer wearing quality than another
containing a considerable quantity of
reworked wool.
—_—_~2 2 >___
The Difference.

Before trades-unionism grew into
commanding strength employers hired
men to labor for them in an open
competitive market. The result was
that in many instances labor was un-
fairly paid and kept on a bare living
scale. The public, always responsive
to any appeal for justice, encouraged
unions as a check upon the avarice of
employers. As a consequence union
labor flourished, and its membership
got opportunity to save after decent
living expenses were paid.

Now the public finds the unions in
the role of oppressors, largely in the
control of crooks bent upon extor-
tion, led by radicals many of whom
are of doubtful loyalty to government
and law, and acting as a check upon
general prosperity by demanding ex-
cessive wages which in the end must
be paid by the public at large. The
pendulum of labor wage has swung
from shamefully inadequate figures to
oppressively unjust and extortionate
ones.

So public opinion swings to an at- ,

titwde of hestility to the unions and
their present impudent and autocratic
demands. Threats to tie up trans-
portation, the almost total stoppage
of building when housing was a neces-
sity, the present threat to extort
tribute for the production of fuel, and
many other instances of disregard for
the. public welfare, have had their
natural effect.

Abuse of privileges is man’s pre-
vailing fault. Righteous use of power
can be secured only by constant vigil-
ance. It is all in the hands of the
people at large, and as a rule their
judgments are just. Public opinion
is all powerful, and it is as stubbornly
hostile to wage extortion as it was a
generation ago to the oppression of
labor.

—_+-+
An Easy Choice.

“Have the young couple named the
little fellow yet? Selecting a name is
often difficult, you know.”

“Not in this case. They decided to
call him Bill. He arrived on the first
of the month.”

 

Grand Rapids National Bank

The convenient bank for out of town people. Located at the very
center of the city. Handy to the street cars—the interurbans—the
hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of bank-
ing, our institution must be the ultimate choice of out of town bankers
and individuals.

Combined Capital, Surplus and Undivided Profits over

$1,450,000
GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

Where is the Money
to come from?

Cash is always needed when a man dies. It is
needed for dozens of things. The Law says that
taxes must be paid in cash, and makes no allow-
and for ways and means. Does it usually happen
that there is cash on hand to meet requirements?
Not once in a thousand times.

To avoid sacrificing your best assets, means can
be arranged for in a “Living Trust.” We are act-
ing as Trustee for many living persons, for many
varied purposes. We will be pleased to consider
with you what can be done to forestall trouble for
your dependents.

Call at our office for the new booklet: ‘‘What you should know
about Wills and the Conservation of Estates.’

“Oldest Trust Company in Michigan”

MICHIGAN TRUST

COMPANY
Grand Rapids, Michigan

 

 

 

INSURANCE IN FORCE $85,000,000.00

RANSOM E. OLDS
Chairman of Board

WILLIAM A. WATTS
President

 

 

 

Offices: 4th floor Michigan Trust Bldg—Grand Rapids, Michigan
GREEN & MORRISON—Michigan State Agents

 

 

 

 

14

Story of the Camp on Pine Creek.
Written for the Tradesman.

With regret we neared the end of
the enchanted river of the White
Trees. The chug of motor boats
coming up stream with crews of duck
hunters and the frequent farm houses
with herds of fine cattle were not a
tt was near one of
these farm houses that a foolish bit
of a creek came out of the cattails to
be swallowed by the big river. In

welcome sight.

the swirling skirmish of the waters
we used the paddles with all our skill
and strength to make a landing at
an ancient floating dock of logs and
found a most inviting camp site. Our
previous camp places had been wild
and untamed. This had traces of
modern life—a dump of tin cans and
empty bottles—a rusty stove that had
so annoyed Mother Nature that she
had covered it with a growth of vines
and wild flowers.

At the dock were several boats, but
only one worthy of mention, a real
Indian dugout. To Gramps it looked
like a long lost friend. Dan and
Clyde had also paddled with the In-
dians and it only remained for Soldier
Boy to get acquainted and fall in
love with our boyhood friend.

We did not unload our duffle till
we had gone to the farm house, the
home of Ole Nelson, on the plateau
back of the river, where even the
farm dog gave us a welcome. The
group of farm buildings were in har-
mony with all the country about. The
interior of the home was cheerful
with its home made rugs and carpets,
its piece work quilts, pictures on the
wall and books and papers on the
table. Once a painter of landscapes
came that way and all the art of head
and hand that he possessed was put
on canvas and hung in the living
room of Ole’s home. There was a
victrola also, trained to Swedish songs
and dialect stories. Here we visited
for a long time and later when our
camp was made and the shades of
night drawn, Ole and his life mate
joined us by the campfire. We lis-
tened to tales of the days when the
pine tree was king of the country,
tales of the forests so ruthlessly
wasted; of the river and of the first
canoe men, the Indians.

 

Ole was a Manistee river man—
captain of the drive—one of those
wonderful men whose skill in riding
a log can be compared only to the
bronco buster of the Western plains.
Ole’s feats were the boast of the cant-
hook men and his fame floated to
all the rivers of the State. He came
one afternoon and gave us an exhibi-
tion of paddling that made us feel
like four deuces. We used the kodak
and have the shots to prove that he
stood on the edges of his dugout with
only three inches of water clearance.
He sent it over floating drift logs
with a companion aboard and a scant
inch of water line. He sent the canoe
fairly flying up and down the stream
when a tip would have sent them
into six feet of ice cold water.

Now that the logs are gone Ole
paddles as a fur buyer in a river tor-
mented with deadwood drifts, where
the water swirls around elbow bends
and a single faulty stroke invites

MICHIGAN TRADESMAN

disaster. The frail craft goes with
the speed of a bird breasting the
wind. Under a clump of cedars or
balsams the overturned dugout makes
a shelter when night comes. But Ole
likes best to crank the music machine
and listen to the songs of his native
land. If Ole some day would write
a book of “Tales of the Manistee” as
he tells them to you, every boy in
the country would want a_ copy.
Oliver Optic of my boyhood would
not be knee high to this canoe man
of the Manistee.

Never were the hearts of men more
content than when we rested about
the fire in the full of the moon. The
Soldier Boy slipped away and, silently
launching the dugout, vanished in the
windings of the stream. Like a phan-
tom he skirted the shore lines, past
hunters’ scaffolds where in days past
the deer were killed that came to
drink; past rushes and cattails and
startling flocks of blackbirds from
their resting places. A pair of owls
were set in tune and the farm dogs
responded. With his return sleep
settled upon the camp.

Charles E. Belknap.
—_+2>_—_
New Counterfeit $10 Federal Reserve
Note.

A counterfeit $10 note on the Fed-
eral Reserve Bank of Cleveland, Ohio;
check letter “A”; face plate No. 111;
D. F. Houston, Secretary of the
Treasury; John Burke, Treasurer of
the United States; portrait of Jackson
has been discovered.

This counterfeit is printed from
photographic plates on two pieces of
paper between which silk threads
have been distributed. Coloring mat-
ter has been applied to the seal and
numbering on the face of the bill, and
the back is printed with the green-
toning solution. To any one familiar
with currency the spurious character

Ww
©
g

AMM UUM Nu!

        

 

5 TOOL

2 ATIO

E 22s

e

&

ic

C

&

fe S
e ESTABLISHED 1853 5
:
. i
fe 5
§ Through our Bond De- @
partment we offer only &

such bonds as are suitable

| for the funds of this bank. &

ie

E Buy Safe Bonds a
E from a

3 The Old National

AMMO TTT me a

of the bill should be readily apparent.
“The number of the specimen at hand
is D17756705A, and it is more than
likely that this same number will ap-
pear on many, if not all, of the coun-
terfeits of this issue,” said W. H.
Moran, Chief Secret Service Division.
2.2
Reminders of Our Strength.

Another reminder of the strength
and recuperative powers of this coun-
try appears in its ability to reduce its
bonded debt to the extent of some
$2,500,000,000 during the last two
years. One has to recall that this re-
duction is two and a half times~the
entire National debt in 1914 in order
to appreciate the real significance of
this achievement. Moreover, the scal-
ing down was accomplished in a
period of industrial depression with-

May 10, 1922

out precedent in this generation. It is
of interest to note in this connection
that the old-time slogan about a pub-
lic debt being “a public blessing” has
not been heard for a long time, but
from the way in which some of the
States and their political subdivisions
are going into debt for various enter-
prises they appear to be acting upon
such a theory.
—_++>__—__
A Symptom.

“TI hear tell that the Hon. Bunk
Babble is going ‘to run for the legisla-
ture again,” stated a resident of Mont-
morenci county.

“I reckon so,” replied an acquaint-
ance. “I seed him yesterday, and he
was wearing shingle nails instead of
buttons to fasten his galluses onto.”

 

Careful Underwriting

OFFICE 319-320 HOUSEMAN BLDG.

Grand Rapids Merchants Mutual
Fire Insurance Company

Economical Management

Conservative but enjoying a healthy growth.
Dividend to Policy Holders 30%.

 

Affiliated with the

Michigan Retail Dry Goods Association

Selected Risks

GRAND RAPIDS, MICH.

 

 

earning of the Company.

and untried enterprises.

the value of their investment.

Would You Investigate

Company would pay good dividends regularly and would at
the same time show promise of a great increase in the principal
of the investment within a few years?

We have found such an enterprise. It has shown remarkable
earnings for the past three years. The reason for additional
financing at this time is that expansion will add greatly to the

When it is possible to secure an investment in a well estab-
lished concern paying good dividends and offering a possibility
of a very substantial increase in the investment, there can be
no reason why investors should go on placing funds in new

We have an opportunity for conservative investors who
desire safety, good dividends and a possible appreciation in

To secure further information concerning this opportunity,
fill out the attached coupon and mail to us.

a Company if you heard
that an investment in that

 

 

F. A. SAWALL COMPANY,

Gentlemen:

Yours truly,

313-314-315 Murray Building,

I am interested in the investment offering mentioned above, and
would like to receive, at your earliest convenience, detailed informa-
tion concerning an investment in this Company.

Grand Rapids, Michigan.

 

 

Address oe

 

 

 

 

scsi Reins nara

 

 

 

ohne ces ene Pa

site Coma

May 10, 1922

FIRE PREVENTION.
Sane Suggestions of a Veteran Fire-
Man.

Spontaneous combustion sounds
weird. It is simply another name for
a chemical process, and is one that
accounts for a great many fires. Spon-
taneous combustion is oxidation, or a
substance combining wih the oxygen
of the air, or decay of animal or
vegetable matter. During this process
heat is evolved and according to the
rate of combination or decay, and al-
so according to the air circulation
present, or other means existing for
dissipa‘ing the heat, the temperature
rises to an appreciable degree or not,
finally reaching the ignition point of
the substance, and taking fire.

Now a simple illustration would be
floor polishing rags, or cloths coated
with a preparation containing linseed
oil. Those might be thrown in a small
warm cupboard near a chimney or
s‘ove. The result is that the gentle
warmth causes the oxygen of the air
to combine with the linseed oil, and
dry or harden, This causes genera-
tion of heat and this in turn causes the
chemical action to work faster, and
get hot’er, and finally a high tempera-
ture is reached because there is no
air circulation in the cupboard and
ultimately igniion takes place, the fire
having been caused by spontaneous
ignition. The newspaper report would
say, failing better informa ion, “Cause
Unknown” or blame the rats. We,
however, know better.

The ideal condition seems to be, to
have a certain amount of moisture
present with lack of ventilation, and
a slight amount of external heat or
warmth.

The substances found around the
house that are liable to spontaneous
combustion or self ignition are, oily
floor and furniture polishing cloths,
which includes oily floor mop; oily
overalls; oily and greasy rags, used
for cleaning automobiles, painter’s
overalls, etc.

In general any cloths or fibrous
substance sa‘urated or coated with
any vegetable or rancid animal oil
should be considered as liable to this
action.

Floor mops should be kept in metal
cans in a cool place away from com-
bustible material.

Oily floor and furniture polishing
cloths should be burned. It may sound
wasteful but unless you do this, one
day conditions will be right and they
may burn themselves and you, too.

In garages a strong metal can
should be provided fitted with a heavy
self-closing lid and mounted on six
inch legs so that if the rags.or waste
takes fire it will not heat up and burn
the floor.

There are to-day many pyroxlin
products used in the house made of
some times called French ivory, Py-
roxolin, xylonite, viscoloid. :

These articles are all made of a ma-
terial very closely allied to guncotton,
and can nearly always be recognized
by a slight odor somewhat like
camphor.

We find combs, brush backs, vari-
ous toilet articles, match boxes, col-
lars, ladies’ hats and even candle-
sticks made of this material.

 

MICHIGAN TRADESMAN

Celluloid is highly inflammable and
only requires to be heated very
slightly in order to be in a condition
to ignite with fierceness.

Motion picture film is of a similar
nature and extraordinary precautions
have to be taken with same.

The — ordinary
shingle is a continuous menace on
account of the ease with which it

wooden roofing

ignites, from a flying spark or ember
from another fire. Shingles when new
are not so bad but after a while they
become dry and fuzzy. They split
and curl up, presenting a surface that
ignites with the slightest spark.

Many towns and villages have been
completely wiped out just because a
small fire started and a wind carried
the sparks on to a frame house wi.h
a shingle roof, which in turn passed
the fire on to others.

There are many types of approved,
or safe roof coverings on the market
to-day, some of which have quite an
artistic effect, such as the asbestos
shingle. An asbestos roof is only a
very little more expensive at the start.

It requires no painting and does not .

deteriorate, but what has been pre-
viously said is the justification for the
expenditure.

While on the roof we must not
neglect the chimney. Defective flues
are among the most frequent causes
of fire. See that there are no cracks
and the mortar had not fallen away
inside. All brick chimneys should be
properly lined with tile.

See that the chimney always pro-
jects three feet above flat roofs and at
least two feet above the ridge of
peaked roofs.

I well remember seeing the home of
an old Indian and his wife just after
it had been burned down. It had
been of frame with a shingle roof and
when I arrived all that was left above
the foundation was an iron bed frame
and a cook stove in the kitchen at the
rear. It appeared that the iron
smoke-pipe from the stove only pro-
jected about two feet through the
shingle roof not very far from the
eaves and the flames or sparks had
set the shingles on fire. The house
was on the shore of a lake in a small
village and although there was all the
water in sight, they had no appliance
suitable for extinguishing the fire and
the poor old couple lost their home
that they told me they had only just
finished paying for. If the stove pipe
had been carried up to a proper
height the fire might not have oc-
curred. Geo. H. Greenfield.

———_~++2>____
A New Sensation.

Little Alice had visited one of the
larger summer amusement parks for
the first time, and with the courage
possessed only by those girls whose
playmates are boys older than them-
selves, she had not hesitated, when
invited, to take a ride on one of the
“thrillers” that abound in such places.

To her mother, on her return from
the park, she confided the emotions
she had experienced as she swung
rourd the curves of the “figure eight”
with her elder brothers.

“Mother,” she said, “when I went
round those awful turns so fast I felt
just as if I had freckles on my stom-
ach!”

 

FINNISH MUTUAL FIRE INSURANCE CO.
ORGANIZED IN 1889.

Assets. Liabilities.
Cash, Bonds & Mortgages $261,267.87 teserve for Losses and
Unecollected Premius and Unearned Premiums --~-- $ 52,788.67

fntereat <2 0 4a 88 Surplus Over Liabilities _._. 215,911.70

FACTS TO BE CONSIDERED.
THIS COMPANY HAS HAD THIRTY-TWO YEARS OF SUCCESSFUL UN-
DERWRITING EXPERIENCE.
THIS COMPANY HAS THE LARGEST SURPLUS_ IN PROPORTION TO
INSURANCE CARRIED OF ANY COMPANY IN THE STATE.

THIS COMPANY HAS RETURNED NEARLY TWICE AS MUCH IN DIVI-
DENDS SINCE ORGANIZATION AS IT HAS PAID IN LOSSES.
THIS COMPANY HAS RETURNED A DIVIDEND OF NOT LESS THAN 50%

FOR THE PAST 27 YEARS.
THIS COMPANY WRITES ON APPROVED MERCANTILE, DWELLING AND
CHURCH RISKS,

DIVIDENDS 50%

If you want to cut your insurance costs in half, write

I. W. FRIMODIG, Gen’l. Mer., C.N. BRISTOL, State Agent,

CALUMET, MICH. FREMONT, MICH.

 

 

 

 

 

SAFETY SAVING SERVICE

CLASS MUTUAL AGENCY

“The Agency of Personal Service”

 

COMPANIES REPRESENTED AND DIVIDENDS ALLOWED.

Minnesota Hardware Mutual -... 55% Shoe Dealers Mutual —~----------. 30%
Wisconsin Hardware Mutual --. 50% Central Manufacturers’ Mutual — 30%
Minnesota Implement Mutual ~~ 50% Ohio Underwriters Mutual ~--. 30%
National Implement Mutual ---. 50% Druggists’ Indemnity Exchange 36%
Ohio Hardware Mutual ~-------- 40% Finnish Mutual Fire Ins. Co. ~~ 50%

 

- SAVINGS TO POLICY HOLDERS.

‘Hardware and Implement Stores, 50% to 55%; Garages and Furniture Stores’

40%; Drug Stores, 36% to 40%; Other Mercantile Risks, 30%; Dwellings, 50%.

 

These Companies have LARGER ASSETS and GREATER SURPLUS for each
$1,000.00 at risk than the Larger and Stronger Old Line or Stock Companies.
A Policy in any one of these Companies gives you the Best Protection available.
Why not save 30% to 55% on what you are now paying Stock Companies for
no better Protection. If interested write, Class Mutual Agency, Fremont, Mich.

 

 

OUR FIRE INS. POLICIES ARE
CONCURRENT

with any standard stock policies
that you are buying.

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Mich.

WM. N. SENF, Secretary-Treas.

 

 

 

Michigan Shoe Dealers Mutual Fire Ins. Co.

‘LANSING, MICHIGAN

PLAN OF BUSINESS
CLASSES INSURED .. . General Mercantile Business.
POLICIES .... .... .- Michigan Standard Policy, with Mutual
Conditions added—approved by Mich-
igan Insurance Department.
RATES . ee ee « a « Full Michigan Inspection Bureau Tariff.
DIVIDENDS ...... . Payable at end of policy year—current
dividends 30%.
CONTINGENT LIABILITY Limited to one additional
premium.

OUR SERVICE
Insurance to Fit Your Individual Needs
Fire Prevention Engineers at your service without additional cost

OUR SLOGAN
FEWER FIRES

 

annual

BETTER CARE LOWER COST

 

 

15

 

 

16

MICHIGAN TRADESMAN

May 10, 1922

 

THE STORY OF A QUART.

 

From the Rye Field To Deadly

Disaster.
Written for the Tradesman.

I was born in old Kentucky, upon
the cooler uplands in the foot-hills of
the Cumberland mountains. I grew
to maturity on my foster father’s
farm. My childhood was spent in
the waving care-free fields of the old
homestead in the rocky Cumberland
valley.

When I was still in the prime of
budding manhood, my foster parent
cut my growing career short. He
gathered me and many of my brothers
in huge stacks where we seasoned out
quite completely. We were then
ushered to the threshing floor of the
old barn where we were flailed un-
mercifully and until we entirely lost
our heads. He then gathered us up
and threw us against the wind. Many
oi my weaker brothers, unable to
withstand this treatment, were wafted
backward to his feet. Myself and
stronger brethren pushed forward and
were declared the favored sons. We
were scooped up into sacks and
whisked through the back yard trail
to a lonely spot in the remoter soli-
tudes of the mountain fastness. Here
during several days and nights of
constant vigilance by our fervent
foster father we were being chemical-
ly changed into a most humiliating
substance, not unlike pure water in
color and fluidity. But, oh, my! We
had a hidden power in our molecules
that knew no boundery. We could
surely put the ouch in touch and the
tea in taste. We protested vehemently
to this duplex process, but our foster
father said he could easier scow us
down the waters of the Cumberland
Valley in a jug than he could pack
us over the mountains to the nearest
elevator. So down the Cumberland
River we went and up the old Ohio
as far as Covington. At this point
we were joined by many of our kin-
dred. They too had been subjected
to this same transformation, so that
we were all on a standard of uniform
equality.

We were next thrown into great
casks and barrels well charred on the
interior. Not a very pleasing environ-
ment, you will say. We were loud in
our protests of such uncanny treat-
ment, but the master distiller stated
that such confinement was necessary
to extract fusel oil from our atom’s
nature. After considerable lapse of
time, known in our vernacular as
“aging,” we were drawn off in numer-
ous demijohns and flasks and then
another voyage to an obscure acre of
Cook county, Ill., known as Chicago.

We next found lodgment in a large
glass case on the main floor of a
building at the crossing of State and
Madison street, a very aristocratic
corner for such an ordinary com-
modity.

Looking down from this elevation
we could see conditions in Chicago
with an X ray vision and many were
the tales of fortunes wrought and
wrecked that we heard and many
were the sights of abject manhood we
saw arrayed before us.

As time swept forward great

changes came about in our social in-

stitution. A cruel edict known as the
18th commandment was passed which
completely revolutionized our status.
We were hauled down from our posi-
tion in the sun and with many thou-
sands of our companions we _ were
trucked over to a bonded warehouse
in Milwaukee. We were sorry to
leave that quiet “old Chicago town;”
we feebly protested, but as_ enlist-
ments were the order of the day, we
could either volunteer or go with the
draft. Our parting was visibly void
of cheer—our sorrow found no cir-
cumference—a tear stood in every
eye. In Chicago our social promin-
ence was proverbial. We were a
member of every club (except the W.

 

C. T. U.). We attended every func-
tion from Irish wakes to Who’s
Who balls. Now, while still in the

prime of life-giving vigor, we were
thrust into this warehouse. Such a
dark, dreary and dingy dungeon was
a plebian contrast to our hilarious
home on State and Madison. Added
to this ignoble dethronement, a heavy
guard of musketry held  bivouac
while we reposed. These humiliating
circumstances attending our sudden
descendence from the heights of Chi-
cago fame and favor to the lowly
depths of Milwaukee squalor would
have wrecked the strongest constitu-
tion. However, we were filled with
the right spirit. Our hearts were
still buoyant and, despite our gloomy
environment, the fires of youth con-
tinued to burn brightly in our souls.

After a silent vigil of a few months,
during which time no untoward in-
cident disturbed our lonely retreat, we
were rudely awakened one night by a
commotion in the rear. A band of the
Klu Klux Klan were busy over our
peaceful comrades and we stood in
fear and tremor lest we should be the
next to fall a victim to this uncere-
monious seizure. And as we waited,
half unconscious ’of the designs of
these marauding kidnappers, we were
suddenly clutched and firmly carried
to the reag exit, where a Hurley Tax
stood in wait for us. We were piled
high on the rostrum of this convey-
ance and before we regained our
normal composure, we were well en
route toward the Polar circle. The
nocturnal journey was made without
mishap for the major portion of the
road when, suddenly and_ without
warning, we were called to halt, but
as we had a “mission to perform” we
did not catch the “highball” and con-
tinued to press for gas, but impedi-
ments to our traffic were soon in evi-
dence and a barrage of decisive firing
halted our progress, and in our dire
confusion and with very great evi-
dence of zeal on the part of our pur-
suers we failed to run the gauntlet.
Our career was at an end. The con-
tents of our little wagon was scattered
to all the 360 points of the compass.
We were a sad and sorry sight. Here
we laid in a shapeless mass of utter
ruin, completely bereft of our former
grandeur and, as if to add insult to in-
jury, as soon as the burning rays of
Old Sol poured his disintegrating
agencies into our midst, our journey
became almost unbearable. What a
deplorable chapter was written in this
final version, Born in the lap of

signifi-
cance of innocence, but wrought by
the hand of man into a demon so dark
that the shadow of Mephistophes, the
high priest of diabolism, would regis-

humble nature, the positive

ter a white mark on my silhoutte.
Yet I was the proud possessor of
myriads of men. They sought me far
and wide. My price was an insignifi-
cant matter. The precious
stones and metals were as common

most
clay to my substance. I was supreme
monarch of the realm—wealth, power,
position, manhood and health all fell
an easy prey to my magic wand. But,
now, all is changed. In these latter
days I have been shorn of much of my

former prestige. My presence is not
so universally attested. I slip in now
and then only to emerge weaker than
before. I have grown old in the
wastage and war on manhood. My
heyday of renown and the glory of
former conquests are fast fading into
the obscurity of darkness and a
brighter and more glorious world is
being builded, Phoenix like, upon a
pedestal of my ashes. W.J.-K.
——_—_—_ +. ___

It isn’t the kind of a hat you wear,
nor the kind of a feather stuck in it;
it’s the head that counts that’s under
the hat, and the brain stuff you carry
within it.

 

   
   

 

CITZ. 4334. 24

R
a SxZe3
5a

 

PERKINS, EVERETT & GEISTERT

 
    

 

, Gaecuers BELL,M. 290.
D Aan

     

   
   

 

Direct wires to every Important market east of the Mississippl.
A statistical service unsurpassed,

 

 

  
  

WM. H. ANDERSON, President
J. CLINTON BISHOP, Cashier

Fourth National Bank

United States Depositary

HARRY C. LUNDBERG, Ass’t Cashier

Grand Rapids, Mich.

 

Savings Deposits

 

Commercial Deposits

3

Per Cent Interest Pald on
Savings Deposits
Compounded Sem!-Annually

Per Cent Interest Pald on

Certificates of Deposit
Left One Year

 

 

Capital Stock and Surplus

$600,000

LAVANT Z. CAUKIN, Vice President

 

 

 

ALVA T. EDISON, Ass’t Cashier

 

 

 

 

 

 

 

| BOSTON

 

BONDS FOR INVESTMENT

We own and offer a comprehensive list of
carefully selected Government, Municipal,

Railroad and Public Utility Bonds, which

we recommend for investment.

We shall be pleased to send descriptive

circulars to investors upon request.

ESTABLISHED 1880

Paine, Webber & Company

12TH FLOOR, G R. SAVINGS BANK BUILDING
GRAND RAPIDS, MICHIGAN
NEW YORK

CHICAGO

 

 

 

 

 

 

 

 

 

 

ennai anomie

 

oe ne ne eG rer

 

 

May 10, 1922

MICHIGAN TRADESMAN

17

 

ESSENTIALS TO SUCCESS.

 

Ten Fundamental Features Which
Must Receive Attention.*

No doubt most of you have noticed
on the program that I am an officer
of an advertising corporation... You
have also noticed that I am from Chi-
cago. Now I know these are two
points against me right at the start.
What an advertising man says should
be discounted in order to play safe,
you say—and you are right. Then you
add, parenthetically, as it were, what
does a man from Chicago know about
advertising a retail business in Michi-
gan towns, most any of which are
smaller than any little section of Chi-
cago? I have found that advertising
men as a whole are perhaps more dis-
agreeably egotistical than the men of
any other profession, so you are per-
fectly warranted in taking what one
of them says with the proverbial
grain of salt. That this is necessary
is of course due to the fact that they
seldom know half as much about what
they are talking about as they think
they do. You can’t blame them though.
It is a natural result of having written
so much exaggerative copy. It can’t
help getting into their blood. Also, I
have so often heard speakers from the
big cities of New York and Chicago
talking before gatherings of smaller
city merchants who showed in their
remarks that they had a very meager
conception of the retailer’s problem
in such cities, that I quite naturally
expect the two facts that I am an
advertising man and from Chicago to
cause you to accept anything I may
have to say rather questionably.

However, because I have a message
that I firmly believe is of the greatest
importance to you at this time—a
message that everyone of you can
take home with you and make money
out of it if I can get it over—may I
be pardoned for making a few person-
al references before I proceed in or-
der that those of you who don’t al-
ready know may understand that I
am not an advertising man, but first,
last and all the time a merchant; that
while I may have been located for the
past nine years in Chicago, I was
previous to that a merchant in one of
your little Michigan towns—Belding.

What I shall have to say to you
will be out of twelve years’ experience
behind the counter and fifteen as a
store owner, and thirteen years’ work
on the store promotion, sales and ad-
vertising end of retailing for stores,
large and small, throughout the United
States and Canada. Of course, the
three classes of experience mentioned
overlap, constituting a period in all of
twenty-one years. This work that I
have been doing for many stores since
1909 has brought me into close and
intimate contact with retailers and
their problems in every section of the
country in stores in towns not half as
big as Belding, which you all know is
of but 4,000 population, up to stores in
our largest cities of New York and
Chicago.

I mention these things because I
want you to take with the utmost
seriousness what I have to say, realiz-

 

*Paper read at Flint meeting of the
Michigan Retail Dry Goods Association
by Vern C, Divine, of Chicago,

ing that I am not giving you simply
my personal opinions which are no
better—perhaps not as good—as the
next fellow’s; but that it is the result
from actual experience in many stores
that I am giving you—the combined
experience of many of our most suc-
cessful merchants that it happens be-
cause of my peculiar work I am famil-
iar with and therefore able to tell you
about.

Now in preparation for getting over
the chief point that I hope to in con-
nection with advertising for business

in 1922 and the years to follow, I
want to review with you first the ten
broad means at your disposal for pro-
moting your business and winning the
confidence and trade of your commun-
ity through impressing them regard-
ing your store:

1. Store exterior.
Show windows.
3. Store interior.
4. The goods.
5. Your own word.
6. The word of your salespeople.
7. Your personal acts.

to

8. The acts of your employes.
9. Communication other than that

across the counter.

10. Advertising.

Doubtless every merchant here, as
witnessed by the fact that you are
alive enough to take the time off to
attend this convention, is in search of
ideas to take back home with him, has
during the past several years given
much attention to at least the first
nine of the above ten means at your
disposal.

You would not think of opening up

 

 

 

| Long Distance Service
| Restored

  
 

VERY important point in Michi-

gan can again be reached by
Long Distance. Poles and wires
crushed by storm have been replaced
sufficiently to meet demands of busi-
ness.

It was an appalling task. Nearly 20,-
000 poles and 6,500 miles of circuits
were destroyed, with tremendous
losses in money.

their efforts.

finished.

wires.

But the people of the Telephone Com- :
pany realized the dependence of the By
industrial and social welfare of every 5
community on the wires and made ;
every effort to restore service. Not a 5
minute, night or day, did they relax =
:

Today, therefore, their first task—that 5)
of establishing emergency circuits—is 2
And they appreciate the 5

patience and understanding of their 5
difficulties shown by users of the Toll :
:

Weare pleased to announce that Long :
Distance is again at your service. EI
Ke

Ry

“ MICHIGAN STATE TELEPHONE COMPANY

 

 

 

FRANZ C. KUHN, DY

e (

President Kd

BS

BS

CUTTS WOOO OE.

 

 

18

a store in a building with a run-down,
disreputable exterior appearance. If
compelled to take a building more or
less of that description, you would
willingly spend considerable money
improving its exterior as much as
possible for you realize that the im-
pression given by even the exterior
of your store building is an important
one in helping to affect the minds of
the people toward your institution.

You realize that your window dis-
plays are the cheapest advertising
that you do and that a competitor who
neglects his windows and does not
have as attractive displays in them
as you have, is simply making it that
much easier for you.

You realize that indefinite some-
thing known for want of a better term,
as atmosphere of a home or business
institution is of the utmost importance
in creating and developing people’s
impressions of the place. You know
that the sort of floors you have and
the ceilings as well as walls, pillars.
counters, lighting fixtures, show cases,
etc., have much to do in affecting peo-
ple’s opinion of your institutions. You
know that all of these things greatly
influence the subconscious minds of
the people who enter your store either
favorably or unfavorably toward it as
a place in which to place their con-
fidence and to which to come to trade.

You know that the displays of your
merchandise throughout the store, the
opportunity given people not only to
see the goods but to feel of them and,
in the case of ready-to-wear garments,
even to try them on to see how they
look in them before the mirror as
well as the demonstration of such
mechanical devices as you may be
selling. You know that the way these
things are done has much to do with
the success of your ins‘itution and
practically every retail store to-day
has developed this point to a high de-
gree of efficiency.

You know that the personal selling
you can do to customers with whom
you come in personal contact over the
counter, if your s‘ore is small enough
for you to do this, plays a big part
in the upbuilding of your institution.
Many of you would not have your
stores to-day had you not personally
been able to sell a great many goods
and while doing so to win the con-
fidence of your trade.

You all realize that in the final
analysis the success of your store is
up to your salespeople who are the
point of contact between your store,
your goods and the customer and
upon whom it devolves to
them in such a manner that they will
want to come back again and again.
Naturally, every store has devoted a
great deal of attention to training and

satisfy

developing the salespeople.

You all realize that the sor: of per-
sonal life you live both in and out
of your store has much to do with
formulating favorable or unfavorable
opinion of your institution.

And every merchant knows that the
lives of his associates and employes
also have their effect on the public
mind.

And you have all given much at-
tention to perfecting the many and
yarious means of communicatien be-

MICHIGAN TRADESMAN

tween your store and its customers
other than by means of the personal
word across the counters. I refer to
direct-by-mail advertising and the
contact that your customers have with
the store through delivery boys, etc.
3ut what of the 10th? I can prove
to most any of you that you have not
given much attention to a study of the
fundamentals of your advertising by
showing you how woefully ineffective-
ly it is done compared with the near
perfection you have developed in
other branches of your business.

3ut it is well that advertising has
not been given greater study and at-
tention by you to date for advertis-
ing is the least important of any and
the last that should be considered. To
perfect your advertising beyond that
of other branches of your business
would not only be silly but almost
suicidal.

Let me illustrate: About a year ago
one of New York City’s oldest and
best known stores awakened to the
fact that its advertising was behind
the times. One of the first things it
wanted was fine advertising for its
children’s and juvenile departments.
Those responsible for the new adver-
tising began to pull; mothers and
children began to come to these de-
partments as never before. But soon
it became evident that they were not
buying half the goods that such
crowds should buy. A deeper investi-
gation proved that the department
was badly merchandised and seriously
behind that of other stores. As soon
as this became evident and it further
appeared impossible to strengthen the
department as much as it should be
instantly, the fine advertising was
stopped. It would have been folly to
have continued it.

Advertising that is far better than
the store or i's merchandise is a waste
of money. Advertising then is the
last thing that should have attention.

But just as during the past years
each decade or two has required mer-
chants who would succeed to give
special attention to improving some
part of their business, just as for in-
stance during the lives of you mer-
chants here, the merchant who was
content to continue with the same old
ugly store front, unattractive show

' windows, old-fashioned show cases,

and shabby interior that was good
enough in years gone by was doomed
to failure or at best mediocre success,
so the s‘ore that doesn’t clean up and
refine its advertising in the era ahead
will find it impossible to succeed.
“Why is better advertising going
to be so much more important in the
future than in the past?” you ask.
gen‘lemen, the
world moves, people progress, the

Simply because,
good enough of yesterday will not
be accepted as good enough for to-
day. The business of this country
has expanded to a point where the
slack must be taken up and taken up
it will be through increasing the
wants of people through advertising.

Do you see what I mean simply
this: We are manufacturing to-day
for more units of this, that. and every-
thing per person than ever before.

We have more stores per person
than ever before.

One of two things must take place:
Either we will have less factories and
less stores, which we won’t because
the men and women of America will
not lay down content to exist by beg-
ging, or the wants of people must be
increased to keep these extra people,
manufacturing
And busy we

whether engaged in
or distributing, busy.
will keep them. We always have and
we always will.

I need only to point to the hundred
and one things to-day that you and
I and our wives and children now
count as daily necessities that our
people before us were content to do
without, for any sensible sound-rea-
soning man to realize that the slack
in our industrial system to-day posi-
tively will be quickly taken up.

Now if we grant that this will be
done the next question is how will it
be done?

Let me remind you that in earlier
times it was done by the peddelr go-
ing from house to house working
harder and harder early and late to
convince more people through person-
al solicitation each day that they
needed or should buy more of what
we had to sell.

Later on, we come to the time only
fifty years ago, gentlemen, when as
described by one of the officials of
one of the country’s largest stores,
Strawbridge & Clothier, in our third
largest city —- Philadelphia — “The
founders knew practically all of their
customers personally and took them
around the store themselves, telling
them about the good merchandise and
treating them so fairly and squarely

May 10, 1922

that they came back for everything
they wanted and brought their friends
with them.”

Mind you, only fifty years ago in
our now great city of Philadelphia,
“the proprietors knew nearly every
cus’omer personally and took them
around the store.” Can they, do they
do that to-day? They cannot. Times
change; change. Woe
unto the merchant who doesn’t change

conditions

with them.

Are Strawbridge & Clothier, one of
the most conservative department
store concerns in this entire country
—for they are quakers, and quakers
never do anything hastily—going to
depend in the era ahead upon the
proprietors’ personal efforts or even
the personal efforts of all those whom
they hire to help them take up their
part of the stock, their part of the in-
creased business. They are not. Al-
ready they have done what the New
York store I mentioned did a year
ago; engaged help to refine their ad-
vertising and make it more appealing,
‘herefore more effective.

The point is far-seeing, shrewd mer-
chants, and there are legion in every
community, in small towns as well as
big, are looking ahead and seeing that
the old means of undivided selling
‘hat were good enough to take up the
slack—the increased production neces-
sary to keep our people occupied
despite constant inventions to elimin-
ate the hard work of man are not dif-
ferent for to-morrow.

Advertising, gentlemen, is a de-
velopment of what we might call the
creative ages—the present time in

 

name—

on every sack.

General Offices and Plant
Newaygo, Mich.

 

The Name on the Sack ts a
Guarantee of its Contents

When specifying cement insist that it be the kind with the

NEWAYGO
PORTLAND
CEMENT

You can then be assured that this important part of your
construction work is being supplied with material that has proven
its worth, one ’” >t will readily adapt itself to your job, no matter
what problems or complications may arise.

Newaygo Portland Cement is not limited in use to the con-
struction of buildings. It may be used above or under ground,
:n or out of water. Its many uses have brought about a universal
demand for the cement with a guarantee of uniform quality.

 

Newaygo Portland Cement Co.

Sales Offices
Commercial Savings Bank Bldg,
Grand Rapids, Mich.

 

 

May 10, 1922

 
  

 

 

 

   

  
  

MICHIGAN TRADESMAN

When Cars Pass You
On the Road

you can bet a large percentage of them use

Red Crown Gasoline

If you love action—and get a thrill
from shooting out ahead of the rest—
use Red Crown, there is no gasoline
made that: surpasses it.

Red Crown is good motor gasoline.
Not only does it insure a quick “get-a-
way’, but it causes your engine to ac-
celerate smoothly and deliver the maxi-
mum power and speed it is capable of
developing.

Red Crown is made to produce an
abundance of power. Its chain of boil-
ing point fractions is so arranged as to
give to the piston an action closely ap-
proximating the smooth, even stroke of
the steam engine.

It is impossible to manufacture a
more economical gasoline for use in the
automobile engine.

STANDARD OIL GOMPANY

(INDIANA)
CHICAGO ILLINOIS

; ‘ i
fas x LG

. ; >
“Lie x y ]
YW Ma SD) m/e

y ;
<a ~<a = *

~e
Se SS )

 

ees Cen

 

19

 

20

which we are constantly creating new
things—as contrasted with past times
might be termed the self-
preservation ages. Then man was
kept busy providing the bare neces-
To-day it is different.

which

sities of life.
Time has changed all that. Civiliza-
tion in its onward march has brought
us to where the wants and needs of
individuals must be constantly in-
creased in order to keep men oc-
cupied.

Advertising will help in this more
than any other thing; for advertising
is the only means of mass selling—
multiplying one’s sales efforts so as to
reach hundreds or thousands at a time
instead of only one as in individual
selling. Thus, as we invent on one
hand something with which to elimin-
ate the hard work of man we evolve
on the other through advertising a
new need or a new want, the produc-
tion of which to keep him busy.

“But we already advertise,” you say.
And I reply, “Yes, but you don’t do
it effectively. At least the way you
are doing it it won’t be effective in the
future for times and conditions are
changing.”

Lord & Taylor’s old advertising was
effective in years gone by but other
New York stores saw the need of im-
proved advertising before they did
and no one knows what it has cost
them in lost prestige, lost business,
and lost profits not to have awakened
to the fact before a year ago when
they did. And by the way, with
cleaner, more refined, more beautiful,
more subtlely appealing advertising in
1921, they made their first profit suffi-
cient to pay dividends in several
years. To make that great extra net
profit they spent over forty thousand
more in 1921 for brains to direct and
produce their advertising, write copy,
and draw the pictures than they did
the year previous without using any
more space than formerly.

Strawbridge & Clothier’s advertis-
ing was good enough for the old days
but not good enough for to-morrow.
They too have arranged for the same
sort of improvement in their adver-
tising. They knew before they start-
ed that it meant paying out a great
deal more for brains to supply what
goes into their advertisements.

Right here in Michigan you have
the J. L. Hudson Company at Detroit.
Mr. Richard Webber, President, will
tell you if you ask him that he has
become convinced beyond a doubt
that stores are paying altogether too
little for what goes into their adver-
tising space to get the greatest net
results out of it.

I wish I had time to go on men-
tioning other stores who have already
seen the light. They are many of
them. I have mentioned these larger
ones because inevitably the problems
that become first the problems of
stores in the larger cities become later
your problems in the smaller towns.

I want you to realize that exactly
the same principles that you instinc-
tively know apply to personal selling
apply to mass selling—your advertis-
ing. None of you, I am sure, would
think of appearing in person before
your trade attired as I described at
the opening of my remarks. Yet all

MICHIGAN TRADESMAN

of you—nearly all of you at least—
do nearly as badly as that in your ad-
vertising every day. Just as the miner
or section hand or street worker does
not realize the little differences in his
appearance compared with that of the
well-attired business man, so you mer-
chants who although you live in at-
tractive houses and keep attractive
stores have not awakened to the ter-
ribleness of the atrocities you com-
mit in your advertising.

You would not think of exaggerat-
ing in personal conversation the way
you permit your advertising to do.
You know that aside from the moral
aspect of it you cannot afford as a
business proposition to exaggerate in
your conversation to a point where
people begin to distrust you. Yet you
permit it in your advertising—even
think it necessary. Just as a salesman
who is not trustworthy will cost the
firm who employs him much more in
lost sales than one who tells only the
truth, so your exaggerative advertis-
ing costs double or triple measured by
results produced what it would if
truthfully done.

3ut what is even worse perhaps—
your advertisements are positively
ugly. How in the world do you ex-
pect people to read your advertise-
ments if the very physical appearance
of them is repellent.

If any of you merchants here were
to have the rooms of your home ar-
ranged in the incongruous manner
your advertisements appear your home
life would have been broken up long
ago. Just as ill-furnished, cold or
ugly furnished rooms make for cold-
ness and ugliness in people who live
in them so ugly advertisements affect
those who see them.

Now of course there are some peo-
ple whose trade you want who live
in ugly houses, wear ill-designed
clothes, speak a dirty language, live
deplorable lives and are therefore
more or less immune to ugliness any-
where. They would not notice
whether your store were clean or
dirty. They wouldn’t care if your
salespeople smoked, chewed gum,
swore at them, chewed tobacco and
spat upon the floor.

If one lives close to a gas house he
can perhaps soon become immune to
the odor of gas—he can become im-
mune to the blatant impudence of
advertisements so often seen. This
fact, however, does not in any way
lessen the odor of gas to an ordinary
man,

But most people—the people whom
you want most as customers—are Tre-
pelled by these things. In fact, gentle-
men, now that I have already used
some rather ‘harsh and unpleasant
words in order to paint my picture as
forcefully as possible, I am going to
make another statement which is as
true as that I am standing here at
this moment and yet which many of
you no doubt will question.

It is this: As a result of visiting
hundreds of merchants and _ stores
which I have been called upon to
analyze, I have found that almost in-
variably I can tell the relative local
strength of merchants by a two
minute inspection of their stores and
that this comes about almost solely

through gauging the relative tasteful-
ness displayed in the little things
about the store—those things which
appeal to one’s instinctive leanings
toward that which is beautiful or
pleasing to look at.

The absolute certainty of the cor-
rectness of this fact has been borne
in upon me so forcibly during the last
several years that it is a positive fact
that a man or woman of fine tastes if
given the power to do it can increase
the business of any store purely by
improving the subile eye-appeal of
anything about the store that can be
improved.

Every human being possesses a na-
tural liking for that which is beauti-
ful—in good taste and has an inherent
tendency to respond to what they
suppose it to be even though they are
mistaken in its identity. Witness the
coarsest, uneducated negro’s desire to
wear the colors and the styles worn
by the whites who he believes have
good tastes.

Art has a distinct commercial value
because of this universal desire. Ad-
vertising could no more reach its
highest state of efficiency without the
art quali y than could architecture,
sculpture, cabinet making, or dress-
making.

Inharmony in design or lay-out of
an advertisement jars the taste sense
of him who possesses any such thing
as taste in the same way that discord-
ant sounds do the man who has a
sense of sound harmony.

Harmonious sounds cannot be made
upon the finest Steinway ever built by
one who has neither the feeling or
training for music. Neither can
harmonious effects be produced by an
advertisement prepared by one who
lacks taste or training in the prepara-
tion of harmonies which is the only
fully effective advertising.

There are only two general appeals
that you can make in advertising:
One to the intelligence of the reader
and one to his taste. Appealing to
the latter is much more subtle and
therefore much more certain of re-
sults.

In other words, make me feel that
your store is a good store and I am
much more certain to come there to
trade than I am if you make no rea-
son that it is. No selling effort ex-
pended solely upon the reasoning
faculties of the prospect is ever so
effective as that directed toward his
feelings.

Therefore even if your advertising
were always sincere, honest, and non-
exaggerative in text it would still be
but minutely successful unless it is
produced in such form as to attract
and impress the reader through one
of the dozen and one human emotions
that actuate us all.

The big problem to-day is that so
many admen having done it wrong
so long and so many merchants have
gotten used to seeing it wrongly done
that they have become immune to the
right. The difficulties of getting right
advertising now in such cases are
mu'tiplied tenfold because they have
become numb to the normal appeal.

It is a common error to think of
words as the chief symbols to convey
thought—a grave mistake. Even the

May 10, 1922

words of the salesmen are oftentimes
less important than the manner in
which he displays and handles the
goods which he is selling More often
perhaps than is realized the customer
is looking at the goods as the sales-
man perhaps drapes it over his arm
and is visualizing it in a dress on her
body—or trying to—and doesn’t hear
a word the salesman is saying, and if
she heard every word he said it would
not move her to action half as quickly
as will an appealing display of the
goods before her.

One would scarcely think of pub-
lishing a magazine or a book without
pictures. The demand for pictures is
no idle fad or fancy. The reason is
inherent in human minds. Pictures
are a universal language. They con-
vey practically the same fundamental
idea to all who see them whatever the
nationality, creed or social state.

And furthermore, when correctly
used they do so in a clearer, more
subtle, more dramatic and perhaps
more forceful manner than words
can, and are therefore far more in-
teresting in their appeal. The pictor-
ial language is of the greatest help in
getting a message before people in
an interesting, concise and pleasant
form. Every merchant and every ad-
vertising man, it seems, senses the
elemental value of pictures, but few
have any great knowledge of pictures
themselves, the subtleties that can
only be known through intimacy and
of their finer appeals. They are most
irrelevantly used in advertising to-day.
It is as though one put in charge of
the music on a most solemn occasion
were to choose jazz music to soothe
the feelings of those present or when
conducting a parade of enthusiasm
for soldiers going off to war were to
start up “The Funeral March.”

You know the power of music. You
know that the right selections made
many a young man in war-time re-
solve to enlist at once. You know
that others made him proud to march
away; that others gave him courage
and made him thrill with the oppor-
tunity to start for the front; that still
others made him think of his duty to
those back here, and still others made
him feel enthusiastically welcomed on
his return. You know that while all
music is beautiful, there is a right
and many a wrong selection for each
particular occasion. You or I may
not know what piece to select for a
certain desired result on a certain oc-
casion but we know instantly when it
is struck up by the orchestra how it
affects us and whether it is right or
not. And I beg of you to-day, gentle-
men, to begin now to analyze your
advertising and afttune yourself in the
same way so you will recognize not
only inharmony in your advertise-
ments but will be able to sense more
clearly what is and what is not the
right illustration appeal for each par-
ticular advertisement and occasion.

The first power of an illustration is
its power of suggestion and sugges-
tion is more potent than fact to most
of us, chiefly because we just natur-
ally object to being sold; we object
to doing what someone else is ob-
viously urging us to do—that is hu-
man nature—and when we act on sug-

 

 

May 10, 1922 MICHIGAN TRADESMAN

 

—aromrcapapemna

peel lata araetinterla

' Does Experience teach the
: Grocer anything?

That experience is the best of all teachers is
familiar knowledge to the successful grocer.

He has learned many things about selling—but
the most important about buying.

 

 

 

 

 

 

g
| He hears lots about quick turnover. But he
knows it’s an empty phrase unless the sale of the
goods he buys, as with Post Toasties, Grape-Nuts,
Instant Postum and Postum Cereal, is guar-
anteed.
Positive turnover, certain profits and interest-
ing volume on Post Toasties, Grape-Nuts, Instant
| Postum and Postum. Cereal are the result of
® an uninterrupted, year-’round
and nation-wide advertising cam-
, palgn.
The Postum Co. policy of ad-
vertising is as certain as government
taxes. It’s not a fad, but a part
of our business—which is your
business.
: +

Postum Cereal Company, Inc.
Battle Creek, Mich.

 

 

 

 

 

 

 

 

 

 

 

22

gestion we have a feeling that we are
acting of our own volition and that
always pleases us.

Another danger of wrong suggestion
is equally potent. That is why so
much advertising is wasteful—not
only wasting the amount of its cost
but actually in addition causing ad-
verse ins‘ead of favorable impressions.
For instance, the scx appeal is often-
times supposed to be so strong that a
picture of a pretty girl will prove ef-
fective in an advertisement for any-
thing from home furnishings to cig-
arettes. One who reasons this way
simply doesn’t know how utterly im-
possible it is for a person’s mind to
handle two opposing impressions at
one time. The mental process is not
only too intricate but too diverting.

And one more illustration of the
importance of judgment and reason
in the selection of advertising pictures.
A common and disgusting thing is
the evident desire of many advertisers
to show unimportant and unattractive
details, assuming that the public has
Obviously most un-
true. Always leave something to the
imagination. Nothing is so important
a factor particularly in retail adver-
tising where the object is invariably
to get people into the store as to ap-
peal to people’s curiosity and im-
agination so they become anxious to
learn more about it.

no imagination.

More people by far enter your doors
with hopes of finding out something
they want to know than they do with
minds all made up to buy certain
things from you. And that is what
you want, isn’t it? More people
crossing your thresholds in a frame
of mind that gives your merchandise
displays and your salespeople a chance
to interest them in your goods to
the point of buying.

Human beings in any state of life
or civilization like pictures; they like
color and they will have them in one
form or another, good or bad. But
remember always that even though
they adopt the bad it does not mean
they will not quickly change to the
good if it is presented to them for

choice. Nothing is, as is too com-

MICHIGAN TRADESMAN

monly stated, “Too high-brow” or
“tog fine” for a particular class or
kind of people. Certain fundamental
instincts are incorporated in the being
of everyone. Appeal to them and you
cannot help securing response.

For instance, one may never have
learned that red is a warm color and
blue is cold; that yellow is for light
and dull blues and grays are dark,
but if he is ~chilled through and
through and is offered the choice of
a red and a blue scarf of equal texture
he will choose the red whether he
were a savage or a “high-brow,” and
if he occupies a gloomy room where
insufficient sunlight is received and
he be given two wall finishes to
choose from—one a yellow and one a
dull gray—he will take the yellow—
that is instinct, not knowledge. In-
stinctively he feels (although he does
not know) the light giving and cheer-
ful qualities of yellow. I could go on
if there were time mentioning scores
of equally convincing proofs that the
remarks frequently heard by mer-
chants and self-styled advertising men
that this or that is “too high-brow
for our trade” is simply rot—an in-
dication purely of his own ignorance
and if it were simply ignorance it
would be pardonable but it is more
than that for it is proof that he has
a closed mind and judges others by
himself.

The point of interest to store own-
ers who pay the bills is this. You
pay as high as $3,000 for newspaper
space into which you place one ad-
vertisement. You do this not once a
year or even once a month or once a
week, but several times a week. How
utterly foolish then that you should
have those aldvertisements laid out
by any other than the best and most
capable man you can get. What does
it matter whether he costs $3,000 a
year or $30,000 when you are paying
$300,000 for the space in which the
advertisements go and upon their ar-
rangement alone depends largely the
results you will get?

You wouldn’t think of having your
new store building designed without
regard to its physical appearance.

 

1542 Jefferson Avenue

 

Wilmarth show cases and store fixtures in West Michigan’s biggest store

In Show Cases and Store Fixtures
Wilmarth is the best buy—bar none.

Catalog—to merchants

Wilmarth Show Case Company

Grand Rapids, Michigan

 

 

 

4 Made [In Grand Rapids)

 

 

wee a aaa

 
 
 
 
 
 
 
  

PLAIN TALKS
REOUT
STREET CAR
SLRVICE

 
     
   
     
   
  
 
 
  
   
  
 
  
  
 
  
  
 
 
 
 
  
  
 
 
 
  
  
 
  
 
 
 
 
 
  
 
  

Co-operative
Courtesy and Mu-
tual Helpfulness Will
Improve the Service

of Your Street Car
Company

Street Cars and Jitneys

John Jones was a storekeeper. He had grown up
with the town. Year by year he invested more and
more in his business, increased his stocks, added to
his delivery service, paid out more for taxes and
improvement. He had the confidence of his trade
and his business became one of the institutions of
the community.

One day a stranger erected a stand on the sidewalk
in front of Jones’ store and filled it with some of
the principal wares which Jones had for sale. It
was a beautiful day and many people were on the
streets. The stranger was crying his wares and
comparing his prices with those charged by Jones.
Naturally, many people stopped and bought the
strangers goods. They forgot about Jones who
year in and year out had provided them with their
needs at such prices as were necessary to keep his
business profitable.

This continued for several days. Jones’ business
fell off in such lines as were handled by the stranger.
He could get no redress from the community. They
thought it was a good joke and continued to buy
from the stranger.

One day it rained and stormed. The stranger’s
stand was blown away and he made no effort to
replace it until the weather permitted. On the first
bright day he was back again. In the meantime the
people patronized Jones who had a warm store and
whose delivery was prompt and courteous. The
stranger had no responsibility. He paid no taxes.
He contributed nothing, even for the use of the
sidewalk. He needed no capital, bought his goods
daily and carried no stock.

The question is:

Had you been Jones, how would you
feel? You will find a parallel to this
case wherever the jitney is allowed to
destroy the service of a street car com-
pany, which has grown up with the
community of which it is a part it
serves.

Grand Rapids Railway Co.

—

Vice President and General Manager.

May 10, 1922

 

 

eA ei ak TA

sisal aaaNe.

vs i aa Aah ri EE At aes

A nabA@RtWA baat asebiaiabinicnt S\

pitec rsnSn ei SSSS LO

May 10, 1922

 

MICHIGAN TRADESMAN

23

 

You wouldn’t build an ugly designed
building however utilitarian it might
be just because it would cost less.
You know it wouldn’t pay however
much you saved in its cost.

You wouldn’t think of outfitting
your store with cheap, ugly show
cases or wearing cheap, ugly clothes.
You know it wouldn’t pay. Not in
this day and age it wouldn’t al:hough
it did but a few years ago.

Gentlemen, the time has come when

vertising must be appealing to be ef-
fective will make marked successes in
the period ahead of us.

Those of you who fail to compre-
hend what I am so earnestly striving
to emphasize here to-day, or who
comprehending, fail to go back home
and begin putting it into effect at
once are doomed to know failure in
the coming years as you have not yet
known it.

Times fly, ah no! We, the people—

to get ideas to make money are
wickedly wasteful and costly. The
use of such type is exactly comparable
with the methods of the fellow who
shouts at you, grabs you by the arm
or pounds your desk in his endeavor
to impress you. Every time you use
such type instead of doing what ad-
vertising should do—increase the re-
spect for and confidence in your
store—you actually make more peo-
ple mistrust vou. I know many a

breath or a filthy body—that is the
border around your advertisement, the
paper it is on, etc.—it is body. He
can come to you with sloppy, dirty,
uninviting clothes—that is the pictures
of your advertisements and the ar-
rangement of the entire composition.

When I speak of loud-mouthed, bad
breathed, filthy bodied, sloppy clothed
individuals, I am not using the pleas-
for that I ask

your pardon, but the end I hope will

antest of words and

° it is just as important that you clean your customers fly and if you don’t store that would do a larger business justify the means. You know what
up your advertising and make it more keep up with us, our tastes, Our am- and make more money to-day if they you think of that sort of a personal
appealing. Just as low ceiling, ill- bitions, and our desires, we will de- had not advertised at all during the salesman,

+ designed, commonplace any-old-thing sert you. Nothing will keep us loyal past year. Most of them will be out You know that far from attracting

 

buildings good enough fifty
years ago when our people were pion-
eers but won’t do to-day, so the ugly,

ill-designed advertising that has been

were

good enough up to now won't go
much longer. Whether
not, advertising has become an essen-
tial part of retailing. Without it no
re‘ail business can hope to grow to
any extent in this era, and what is
more important now is that none but
well-designed, beautiful attractive ap-
pealing advertising will succeed from
now on.

you will or

to your store and your goods except
your keeping in step wit hus.

One of the most flagrant violations
of good taste, and, what is of still
greater importance to the business
man’s sound sense or good business
judgment is the use of extra large
black screaming, shouting type for
headlines.

Some people talk too loud but few
are there who will listen to them.
Would you be any more, or even as
much impressed with what 1 have to
say to you if instead of talking in a

of business in another year or two
unless they change their methods.
Geatlemen, your customers are hu-
man beings—fine
folks of common sense and possessing
in more or less degree all of the finer
human instincts that rebel at being in-
sulted either directly or indirectly.
They have been and will continue to
put up with your loud mouthed ex-
aggerative insulting advertising so
long as they have to—no longer—
which means so long as your com-
petitors are all doing correspondingly

sensitive sensible

you by his blatancy he repels you.
You know you won't do business with
him if you can help it. Do I make
What chance then
successfully for
trade of
women who buy or influence the buy-

the picture clear?

have you to appeal

the confidence, belief and
ing of nearly everything you sell and
who possesses God-given qualities of
refinement and good taste and an in-
stinctive revulsion against that which
is coarse, crude, or ugly far more than
you or I-—what ask you
have you got to win their respect and

chance, I

Just as those merchants with well modulated tone of voice I were as bad. But oh, what strides I have confidence and trade by advertising

the modern and attractive store to yell at you? Too, there are people seen made by stores during the past that which is not only uninviting but

de fronts, show windows, and interior so immediately efficient that they year or two when they awoke to the actually ugly and repelling?

‘ display cases, were the ones to out- knock everybody down in accomplish- far reaching importance of this thing Only a savage would throw some-

i distance their less astute competitors ing their purpose but do they leave a about which I am now talking to you. — thing into your face to attract your
who didn’t perceive the changes in the feeling of respect and good will be- And type isn’t the only way you attention. Only a rough low-down

; public’s mental attitude until several hind them for their methods? Huge, can repel people by your advertising human being will shout in your ear;

i years too late, so I say to you to-day, supposedly impressive type made either. Any more than loud talking is the natural inference then is that only

: that among you merchants here to- blatant through its size is not only the only way a salesman can make a low-bred merchant insensible to the
day, regardless of your success to ugly but vulgar and what is more to. you want to do business with some-_ finer feelings required in the develop-
date, only those of you who perceive the point on such an occasion as this one else. ment or selection of nice things to
earliest the fact that from now on ad- where business men are congregated He can come to you with a bad wear or decorate the home would

;

ya

‘

ESTABLISHED 1859 ST-LOU KY

e : A typical Brecht installation. Modern display counters
i. and refrigerators will add fifty per cent to the appear-
ance, economy and sales power of your store. Let us
tell you why Brecht six-inch wall refrigerators are pre-
ferred by progressive market men. Write Dept. B.

THE BRECHT COMPANY - ST. LOUIS, MO.

BRANCHES ——__—_—_—_.
Liverpool, England Capetown, S. A.
Madrid, Spain Sydney, N. S. W.
Buenos Aires, A. R. Shanghai, China

New York: 174-176 Pearl St.
Chicago: Monadnock Bldg.
San Francisco: 67 Second St.

in AAR ALAMEDA

 

 

24

shout at you through his advertising.
The only reason more people haven’t
refused to cross your threshold be-
cause of similar adverse impressions
is because before they first entered it
they knew that other women did
trade there.

Pictures are the greatest single at-
tractive force in advertising, but pic-
tures make the strongest appeal be-
cause of what they picture and not be-
cause of their size. One of the most
common crimes against both the cus-
tomer who is solicited and the store
owner who pays the bills is the use
of pictures in advertisements way out
of proportion in size to the amount of
white space or text accompanying
them.

In closing let me say that the coun-
try’s most forward looking, far seeing
merchants in many of the larger cities
and from some of the smaller towns
are already well along the way. They
are already cashing in on the awaken-
ing to the fact that beauty and taste
in advertising are most important of
all.

I beg of you who have complete
files of the Retail Ad-News when you
get home to get out an issue of two
years ago—yes, even one year ago—
and compare the appearance of the
advertisements in it with those in a
recent issue. You can’t help being
astoundingly impressed with how
rapidly the appearance of retail ad-
vertising is being improved and at the
same time you will be most earnestly
impressed with the necessity of getting
busy on your own advertising if you
are not to fall behind the business
procession in the next very few years.

Just as the traveling salesman of
some years ago—the blustering, loud-
talkative individual has
largely passed out, making way for
the man of poise, charm, taste and
common sense, so the ugly blatant dis-
orderly advertisements of the past are
being replaced by subtlely,
appealing ones.

mou hed

rapidly
cttractive,

Blatant and senseless dialect are
not essential in personal selling; in
fact we have learned that they are

harmful. No one wants a_loud-
mouthed, exaggerative, obviously in-
sincere salesman on his staff. Why,

then, should so many tolerate the
same sort of distasteful advertising?

Detroit—The Crystal Corporation,
3609 Gratiot avenue, has been incor-
porated to deal in electrical and me-
chanical appliances, with an author-
ized capital stock of $60,000 common
and $120,000 preferred. all of which
has been subscribed and paid ‘in in
property.

—_+-<-___

De'roit—The Harry H.
with business offices
building, has been incorporated to
deal in wood and metal products,
with an authorized capital stock of
$10 000, all of. which has been sub-
scribed and $2,500 paid in in cash.

>... —____
Clare—The Clare Hay, Grain &
Bean Co. has increased its capital

stock from $30,000 to $40,000.
—#+_2+>—___

Jackson—The Connor Shoe Co. is
reported to have filed a petition in
bankruptcy.

Jones Co.,
in the Goodnow

MICHIGAN TRADESMAN

Travelers Getting After Hotel Men.

The International Federation of
Commercial Travelers, representing
600,000 traveling men, has taken the
warpath against the hotel men in an
effort to bring down hotel prices.
One of these affiliated associations,
the Illinois Commercial Men’s As-
sociation, in a circular to members,
says:

“It’s time to get after the hotel
men, and to get after them hard.
They have overcharged us long
enough. To-day almost every indus-
try has recognized that the war is
over and has reduced prices on all
commodities accordingly, but owners
and managers of hotels have taken
little or no action.

“The following tabulation and fig-

forceful arguments for an
immediate reduction in hotel rates,
for hotel men can no longer use the
alibi that they are obliged to pay ex-
cessive prices for articles they are
obliged to have for the maintenance
and equipment of their establish-
ments. Below is a statement showing
reductions in percentage in wholesale
prices of hotel supplies from the max-
imum or peak price paid during the
war to August, 1921:
Hotel help - 2 2 25
Mood 2 2 oe ee 53.7
Kitchen utensils and equipment 22%
Kitchen galvanized ware and

ures are

batches 50
Taic nen 2.2 35
Cotton table cloths and napkins 40
Pillow Cases: 2- 2 8 50
Carpets, rugs and floor coverings 40
Plumbing fixtures —---_-------_- 40
Spode 25
Table china and glassware ---- 15
Table sterling silverware ------ 30
Red springs and mattresses ~--- 25
Bed: siiects: 25552 50
Cotton and woolen blankets ---- 40
Vowels: 220 40
Bernie oe 40

“Tf hotel proprietors will not reduce
their rates voluntarily, they must ex-
pect to have drastic legislation put on
the statute books in their respective
It is evident that any measure
of success that our organization will

states.

 

    
    
 

FOR ANTS AND COCKROACHES
USE
Sa eroaT Roach @ ANT PowntR

Hy
",

have in getting a reduction in hotel
rates is dependent upon the amount
of co-operation which our member-
ship is disposed to give. Now let’s
all pull together and see what we can
do to stop this robbery.”
—__>-

No Danger.

There was an old coffee-mill in the
attic which the Cokeleigh twins great-
ly desired to possess. Harry sought
his mother and begged her to give
it to them.

“I don’t believe I can, Harry,” said

 

May 10, 1922

she, regretfully. “I should like to,
but I’m afraid I can’t.”

“But, why, mother,”
“You don’t use it.”

“No, we don’t use it.”

“Then why won’t you give it to
us?”

“Well, dear,” said the mother, gent-
ly. “I’m afraid you and Clarence will
get to quarreling over it.”

“Oh, no, we shan’t!”’ cried Harry
eagerly. “You needn’t be a bit afraid
of that mother. I won’t let Clarence
touch it!”

urged Harry.

 

NILES - - -

 

“DRY-KOLD”
REFRIGERATORS

 

Meat Coolers, Complete Market Fixtures, ‘Freezer’’
Counters.

REFRIGERATORS FOR ALL PURPOSES.
Send for Grocers’ and Butchers’ Catalog No. 12.

THE “DRY-KOLD” REFRIGERATOR CO.

Manufacturers

 

Display

MICHIGAN

 

 

 

oor x

 
 

 

 

 

TANGLEFOO

 

: A Valuable
5 jeeniben

pleasing impression upon customers is of value. You can create one and
at the same time save your goods from damage by spreading sheets of
TANGLEFOOT in your show windows, especially over Sunday.

will then be at work for you and will not only catch the flies, but

attract the attention of people who pass your store to your
efforts to keep your stock clean and fresh, and create in them a desire to use
TANGLEFOOT themselves. This means extra sales to you. For 1922 TANGLEFOOT
has been reduced 60 cents per case. This will allow you to sell at the old price, two
double sheets for 5 cents, and make a profit of 50 per cent.

Remember TANGLEFOOT catches the germ as well as the fly, and that poisons, traps or powders cannot do it.

 

 

 

ssl

3 eoiaconnsott:

ita in

lc eR RC 802

ean ssmeinaitaii

~

 

 

 

masons

sates

aaa ~<eccnsinnaniina cneonmetanal

 

saciciomimamgll ‘Gisbsentcnenalanincamemiiscs

AMER ARE ARC

May 10, 1922

MICHIGAN TRADESMAN 25

 

Spiritualist Missionary Who Has Not
Yet Made Good.

Grant, May 2—Sir Arthur Conan
Doyle comes to this country with the
avowed purpose of presenting his
proofs of spirit communication with
denizens of this world. It is an inter-
esting subject which concerns the
whole human race and the talented
Englishman will be given every op-
portunity to demonstrate that men do
live after death, and that they some-
times communicate with people left
behind. Once establish this as a fact
and the greatest boon to mortals will
have been given. The sorrow of part-
ing with dear ones will be amelior-
ated and the dark shadows of the
grave dissipated.

If Sir Conan Doyle has this proof
he can spread it to the great mass of
sorrowing sons and daughters none
too soon.

With eager eyes, with trembling
forms and bleeding hearts, mothers
of sons fallen in the Argonne woods,
amid the blistering hillocks of No
Man’s Land far across the brine,
stand waiting for the good news the
author of Sherlock Holmes professes
to have in his keeping.

This is no time for imposture and
deceit. Palsied be the tongue that
would speak a false word while moth-
ers, fathers, wives wait on the reve-

lations this man declares he is ready

to bring forth.

Up to date nothing of a startling
nature has been produced. The med-
iums the titled foreigner has con-
sulted seem to be of the earth earthy,
and not in line with the declarations
of faith this man made on landing
in America. The coming here of an-
other highup English nobleman, who
preceded the present expounder of
the spiritualistic faith by a few
months, did not serve to increase the
faith of doubting men and women.

It may be that Sir Arthur imagines
we Americans are mostly of that class
of which a noted showman said one
was born every minute. We trust he
has not so far forgotten the ideas of
common honesty as to imagine any-
thing of the kind. The American
people are the most intelligent of any
on earth, and no tamborine playing,
table tipping mountebanks will be
given credence in this country.

This British visitor has a_ great
message to unfold else he must be
classed with the other frauds who
have played on the credulity of suf-
fering humanity all too long in the
past. The writer believes in a future
existence, but that direct communica-
tion between inhabitants of the other
world and our own has been estab-
lished is still, in his mind, a question
of much doubt.

We are open to conviction, how-
ever, and await with no little interest
what this British exponent of spirit
communication has to expound.

Up to date his meeting with so-
called mediums and the seances held,
seem puerile and unworthy of his
great professions. If he has nothing
better to offer the strained and bleed-
ing hearts of motherdom he had far
better remained at home.

It seems that Doyle’s beliefs are
founded on theories rather than on
facts. Spiritualism is of too long
standing to give credence to theoreti-
cal opportunists who have no proof to
offer except their mere belief along
certain lines,

Spiritism has many followers in
England, especially so since the great
war which consigned so many*of her
sons to untimely graves. Naturally,
the human heart must turn somewhere
for consolation in the hour of its great
trial. Standing beside the open grave
of one we love, the excess of woe
seems to demand surcease through a
beckoning hand across the line which
divides this material world from the
one over there.

If Sir Arthur has a genuine mes-
sage, asuring the sorrowing mortals
here of a reunion beyond the grave,
let him give it in a manner which will

have some semblance of truth and not
go scurrying into dark seances, where
all manner of idiotic nonsense is en-
acted, and which would no more as-

‘sure us of our friends gone before

than a jazz band discoursing from the
entrance of a side show at a circus.

No sane minded person can imagine
receiving messages from the spirit
world through the instrumentality of
the ouija board.

Too much of tom-foolery and dia-
bolism have engrafted themselves on
the mediumistic profession to appeal
in the least to the sound common
sense of the American people. Let
not Sir Arthur, or any other, imagine
we are to be deceived in any such
manner.
have not changed. Those who were
kind and sensible here have not lost
their identity and become raving
idiots over there. We refuse to be-
lieve in anything of the kind. Our
loved ones have more likely gone hp
a step rather than retrograded.

We shall continue to watch the
movements of our British visitor,
trusting that he has something more
sensible and reliable to make known
before he takes his departure for

That which is proof to one person
may not appeal at all to another. We
have in the great universe the knowl-
edge of a higher power than man.
That fact is broadcasted throughout
the world, distributed through the
blue and boundless arch of heaven,
made manifested in the twinkling of
millions of stars, the shining of the

sun.

Why should we doubt?

It is not necessary to wait for a
message from beyond to convince us
of the great, material fact of the im-
mortality of man. The desire for
such a condition would not have been
implanted in the human breast other-
wise.

We trust that Sir Arthur has news
for a waiting world. Until it is re-
vealed, however, in a more striking
manner than his first showing we beg
to be considered skeptical.

Old Timer.
——_> +

Another Ice Cream Soda Originator.

Detroit, May 10—The origin of the
ice cream soda is again a disputed
subject. With the announcement that
a monument is to be erected over the
grave of Robert McCay, whom Phil-
adelphia heralded as the first soda
mixer, F. W. Sanders, manager of
the Sanders shops of this city, pass-
ed the matter off with a jest and
declared comment useless. No one
in this section of the country had
any doubts about his grandfather,
Fred Sanders, being the unquestion-
able originator of the famous creamy
beverage, he said.

Now comes Joseph German, 503
Vinton building, with proof in the
person of Mrs. Susie B. Dominick,
1535 Elm street, who, with her school
chums from the old Hill Seminary on
Lafayette boulevard, deciares that in
1865 they drank the first ice cream
soda in German’s ice cream parlor,
then located on Monroe avenue near
Farmer street. This was before Mr.
Sanders moved here from Indiana, ac-
cording to Mrs. Dominick. The store
was owned by the claimant’s father,
Ignatius German, who has been dead
for many years.

“Each noon, the girls from the
school where I taught music would
walk over to the little store for ice
cream,” said Mrs. Dominick, whose
name was Balcom before her mar-
riage. One day a chum, Emma Hul-
siger, and I ordered a dish: of ice
cream and a glass of flavored soda
water. In a spirit of fun, she dared
me to mix the two and drink the con-
coction.

“To our surprise, the ice cream
did not melt as readily as we ex-
pected and the combination was de-
licious. We kept ordering more, and
it was not many days before Mr.
German put a sign in his window
which read—‘Ice Cream Sodas, five
cents,’ ”

Our friends in the beyond

A Quick Na-Miay Susrenpess
Turn-Over oY

—that’s what counts these days.

 

You get it with—
i | See the Spring

Exc x 0) 7 Phosphor Bronze

   

RUBBERLESS aon 3
ao give the fp oN
f Years f Price
Suspenders, Garters l. Wear \ Stretch | a |
i juarantee N f) I

and Hose Supporters )

Sold by nearly forty thousand live
merchants, which alone proves they
are ready sellers.

Si wav Garters

WIS IN
Cg

—and the Reason

Every pair you sell means service to your
customers,—long wear, an easy fit and
perfect satisfaction;

—and a pleased customer pays good profits.

 

NU-WAY Strech Wide Web Garter.
Feels like velvet. No metal touches
the leg. A wonderful 50c_ seller
and profit maker.

Naa Ot rech usp ender Co

“Adrian, Michigaz, U.S.A.

Write for
prices and
liberal terms.

   

 

 

TORNADO

BETTER INSURANCE
LESS COST

During the year 1920 the companies operating through

The Mill Mutuals Agency

paid more than $4,000,000 in dividends to their policy
holders and $6,300.000 in losses.

FIRE

How do they do it?
By INSPECTION and SELECTION

Cash Assets Over $20,000,000.00

 

We Combine
STRENGTH and ECONOMY

 

MILL MUTUALS
AGENCY

THE

120 W. Ottawa St. Lansing, Michigan

 

 

 

MICHIGAN TRADESMAN

May 10, 1922

 

 

 

 

  

 

|
y ancy é - TS
|22F DRYGOODS, @ = 4
Pes ? =
[2 = 4
. - .
Pe FANCY GOODS AND ed {
PER 25 cae 2
(7, oe = HLL
a7 | = Bos ee OG
ea a IY OE 5
= on eae operas reeeueeoealaeetaeeeetata aey MG oe

 

 

 

Michigan Retail Dry Goods Association.
President—J. W. Knapp, Lansing.

First Vice-President—Geo. T. Bullen,
Albion.

Second Vice-President—H. G. Wesener,
Saginaw.

secre tary- -Tre -asurer— F re ed Cutler, Ionia.

 

Co-operative tia autiec Going and
Coming.

Lansing, May 9—In the Detroit
papers of April 13, we read that the
Gleaners’ Association dissolved with
assets amounting to $446,745 and _ lia-
bilities aggregating over one-half mil-
lion. This Association has been oper-
ating twenty elevators in Michigan
cities for the purpose of buying and
selling farm supplies on a co-opera-
tive basis.

From the Detroit papers of April
26 we quote: “Members of the Uni-
versity of Michigan, faculty, students
and resident alumni, have the oppor-
tunity now of a co-ope rative store as
one remedy for reducing the high cost
of supplies at Ann Arbor. A commit-
tee has reported definite plans for the
undertaking, to be capitalized at $50,-
000. A deposit membership of $2 is
required. Membership will be open
to all residents of the city.” One co-
operative effort follows another and
usually with the same result. Perhaps
the Ann Arbor experiment will be
attended with a greater degree of suc-
cess than most of such schemes. We
will watch its development and
progress with interest.

All Southern Michigan dry goods
dealers are invited to attend our Cold-
water meeting at 6 p. m. (slow time)
Thursday, May 18. The discussions
arranged ‘for this meeting will be led
by Verne C. Divine, President Stand-
ard Advertising Co. Chicago; L. C.
Stiefel, President Indiana Retail Dry
Goods Association, Angola; J. C.
Toeller, Toeller Department Store.

sattle Creek.

I visited Lapeer.on a lucky day and
soon learned by handbills posted in
business places that the Lapeer Com-
mercial Club had an idea. The notice
read as follows:

An invitation to all farmers and
their families from Lapeer business
men.

We invite you to be our guests on
Wednesday, April 26.

A free lunch will be served to all
farmers and their families in Arcadia
hall starting at 11:30 and continuing
until 1:30.

Theater tickets will also be provided
free of charge, for an afternoon show,
at Lapeer’s handsome new playhouse,
the Lyric Theater.

We are counting on vou to be with
us and will do our best to show you
a good time.

Lapeer Commercial Club

I was present at the luncheon. T ‘he
dining room was filled with farmers
and their families, with a sprinkling
of merchants and business men. The
victuals were fine and good feeling
prevailed. This is a good idea and is
worth copying by business men.

Jason E. Hammond,

Manager Mich. Retail Dry Goods

Association.

a
Situation in Wool and Woolens.
A stronger tone marked the wool
markets during the week. Quite a
brisk demand with higher quotations
was the rule at the auction sales
abroad, American buyers taking part

in the bidding. Considerable sales,
also occurred of the domestic clip,
holders standing firm in their de-
mands. Even higher prices are pre-
dicted if the rates in the tariff bill
run the gauntlet of the two houses
of Congress. Imports continue large.
Those in March totaled over 43,000,-
G00 pounds, which were the largest
for any month since April, 1921, when
the emergency tariff act went into
effect. The higher cost of wool is the
reason given for the advances in the
prices of worsted goods, which were
announced by the American Woolen
Company during the week, and the
suggestion was thrown out by one
of its officers that more were likely
to occur in the future. It is pre-
sumed that a little better demand is
setting in for worsted fabrics, as
against woolen ones, because of their
better wearing qualities. But this does
not appeal so much to the manufac-
turing clothiers, who are aiming to
garments at a

consumers.
salesmen on

get out presentable
price that will satisfy
Reports from clothing

the road show cautious ordering by
retailers, who are still waiting to see
how their customers respond. They
will know soon, because the first
warm spell will bring a call for Sum-
mer suits and put a stop to the buying
A constant, although
demand is

of woolen ones.
not very pronounced,

shown for women’s garments.

—_+++—___—_
Cotton Figures and Fabrics.

A net gain was recorded in cotton
quotations during the past week. Tak-
en in connection with previous ones
recently made, it figures out nearly
2c per pound advance in a short time.
The gains were based on two things.
One of them was the recurrence of
heavy rains in parts of Texas. The
other was a rather curious statement
issued by official authority purporting
to give world cotton figures. The
rains may safely be left to take care
The figures call for
some notice. The world’s consump-
tion of cotton for the period from
Aug. 1 last to March 31 was estimated
at 14,429,000 bales, leaving on hand
14,903,000 bales. It was assumed
that 7,000,000 of the latter would be
consumed before the opening of the
next cotton year, that the carryover
then would be 7,900,000 bales. Of
the total to be consumed, the amount
of American cotton was placed at 13,-
000000 bales. The only trouble with
these figures is that there is no way
to verify them and they are, at the
best, only a guess. Meanwhile, the
strikes in Eastern mills are holding up
consumption. As to the crop of this
year, nothing authoritative has as yet
appeared. Planting is not much _ be-

of themselves.

hind and the increase of acreage has
been estimated at as high as one-fifth
above last year’s, although no one
knows what last year’s was. An in-
teresting incident is the plan broached
during the week, to have cotton come

 

We are manufacturers of

Trimmed & Untrimmed HATS
for Ladies, Misses and Children,
especially adapted to the general
store trade. Trial order solicited.

CORL-KNOTT COMPANY,

Corner Commerce Ave. and
Island St.
Grand Rapids, Mich.

 

 

KNITTING MILLS

 

 

GRAND RAPIDS

Manufacturers
of
High Grade
Men’s Union Suits
at

Popular Prices

Write or Wire

Grand Rapids Knitting Mills
Grand Rapids, Mich.

 

 

 

416—Boy’s Blouse made of light

957—Youths khaki Coverall, made
sizes 26 to 32, per doz.

ecales, assorted stripes and

plaids and striped gingham,

doz., assorted sizes 38 to 44,

to 11%, black, per doz.

 

A FEW SPECIALS

27—McCawley’s Navy, blue or plain white Middy Dresses, trimmed

with red braid, belted, pleated skirt, lace front, boxed 6-12
doz. sizes assorted 6 to 14, per doz.
chambray, military collar,
closed cuff, boxed 1 doz. assorted sizes 6 to 15, per doz. 4.75
of heavy drill, open stock. All

1253-1254—Men’s pajamas—made of standard count fast color per-
i patterns, all sizes A-B-C-D,
boxed 6-12.62: solid, per Gozo a 16.50
Laundered cuff Dress Shirts made of 80 square Borden’s percales,
asst. colors and patterns, bxd. 3
104-105-106-—-Ladies’ House Dresses, made of ‘‘Amoskeag’’ Checks,
trimmed with plain color cham-
brays, belted model, generous full

-~12 doz., sizes 14 to 17, per doz. 16.50

Oi ee ss 18.50
warranted superior quality,
number, bxd. 1 doz., sizes 10

214—Men’s Hose—heavy weight ribbed,
Fast Black, extra fine, work

GRAND RAPIDS DRY GOODS CoO.,

ae ee aise $22.50

16.50

cut garments, bxd. 6-12

 

1.85

1869T—Ladies’ fine ribbed summer weight vest, tube top, low neck,

no sleeves, fine neat lace trim., Reg. sizes 36-38, per doz. _. 4.25

Out sizes, 40-42, per doz. 4.50
WHOLESALE ONLY

 

Hic

per doz.

Solid sizes at $9.00 per doz.

: Men’s Dress Shirts, Soft Collars attached, a wide variety in fancy
stripes and plain colors, from $8.50 to $27.00 per doz.

Men’s Dress Shirts, Neck Band, Fancy Stripes, Fancy Checks
and Plain colors, from $9.00 up to $30.00 per doz.

Men’s Sport Shirts, Plain Tan and Fancy stripes—14 to 17—

 

<A01TUUTN HEUTE EHATEETLEEHEHHLETETTHAETATETATANEETTTAATLTTEAETTLETAEATTEATHAUETEATTTTTANE

MEN’S WEAR

We have in stock for immediate delivery a complete line of Men’s
and Youths’ Khaki Pants in prices ranging from $12.00 to $27.00

 

 

Quality Merchandise —Right Prices— Prompt Service |

 

WHOLESALE DRY GOODS

Tom Wye
SEASON

and the sale has begun to hum.

All colors of both four pocket and two pocket now

PAUL STEKETEE & SONS

GRAND RAPIDS, MICH.

SUUNUCUOEOUOUOQODGUOGEUOCEUUUEDOURORGOTEGE

L\BEEEBEEEE I

on the floor. We had to work to get them, too.
$5.75 and $5.00.

Daniel T. Patton & Company
Grand Rapids.Michigan ~ 59-63 Market Ave. N.W.
The Mens Furnishing Goods House of Michigan

 

SBS aE 8

 

 

NLR oa

 

 

 

AP sis

 

|
/

 

May 10, 1922

MICHIGAN TRADESMAN

 

27

 

by water to New Bedford, there to be
distributed to New England mills.
This, it is claimed, will save freight,
and lighterage charges, extra handling
and damage to the bales and will be
quicker. In the goods market the
particular feature of the week was
the advance in prices of printcloths
and sheetings without, however, any
corresponding rise in finished fabrics.
An increased demand accompanied the
advance in prices.

——_+--+—___
Proceedings of St. Joseph Bankruptcy

Court.

St. Joseph, May 1.—In the matter of
Arthur Reed, bankrupt, of Hartford, the
inventory and report of appraisers was
filed, showing property of the appraised
value of $14,395.45, of which amount
$14,000 was ee by chattel mortgages
and land contracts for more than the
appraised value of the property, result-
ing in no equity for the brankrupt estate.
The trustee also filed his report of ex-
empted property. Creditors will receive
no dividends unless further assets are
discovered.

In the matter of Edgar F. _ Bauley,
Walter Clements and Bauley & Clements,
a co-partnership, bankrupt, of Benton
Harbor, the trustee filed report of sale
showing sale of the assets of the bank-
rupt estate, which consists of a small
stock of jewelry to Burkhard Brothers,
of St. Joseph, for $600. Unless cause to
the contrary is shown, the sale will be
confirmed within five days by the referee.

May 2. In the matter of Max Benton,
of Paw Paw, the inventory and report
of appraisers was filed showing assets
of the appraised value $1,561.52, includ-
ing the bankrupt’s specific property ex-
emptions in“ tools, etc., of $250. The
trustee also filed his report of exempted
property. Pursuant to action taken at
the first meeting of creditors, the trustee
filed a report of sale of the assets, ex-
cept the account receivable and exemp-
tions, to D. W. Williams, of Paw Paw,
for the sum of $768.78 which is the ap-
praised value of the same, and unless
cause to the contrary is shown the same
will be ratified and confirmed by the
referee.

May 3. In the matter of Samuel Gillis,
bankrupt, of White Pigeon, the first
meeting of creditors was held at Center-
ville and William E. Lamb, of Constan-
tine, was elected trustee. His bond was
fixed at $1,000. John W. Davis, of White
Pigeon, T. Arthur Beesley and P. ive
Vail, of Constantine, were appointed ap-
praisers. The bankrupt was sworn and
examined by the referee and attorneys
present without a _ reporter. Following
his examination, he was directed to file
in court an account of his doings since
last November, when he engaged in busi-
ness at White Pigeon. The meeting was
adjourned for three weeks.

May 4. In the matter of Lester Lin-
sey, bankrupt, of Otsego, an order was
made calling the first meeting of cred-
itors at Allegan May 15 for the purpose

-of proving claims, the election of a trus-

tee, the examination of the bankrupt and
the transaction of such other business
as may properly come before the meet-
ing.

In the matter of George W. Merriman
bankrupt, of Hartford, the offer of $4,000
for the farm property of 120 acres, also
of $4,000 for the compromise and settle-
ment of all claims against Lewis P.
Walker was considered and an order en-
tered by the referee directing creditors
to show cause on or before May 16 why
such offers should not be accepted and
ratified and approved. If the above offers
are approved by the referee, creditors
within thirty days will receive another
dividend of 10 per cent., making total
dividends of 50 per cent, which is rather
unusual for a bankruptcy case.

May 5. In the matter of Vern Cairns,
bankrupt, of Kalamazoo, the first meet-
ing of creditors was held at the latter
place and, owing to a mistake in the
publication of the notice, the meeting
was adjourned for two weeks, also an-
other publication ordered and _ further
notice to creditors directed. The sched-
ules show no assets which are not ex-
empt, and unless cause to the contrary
is shown, the estate will be closed at the
next meeting.

May 6. In the matter of Max Benton,
bankrupt, of Paw Paw, the trustee’s re-
port of sale of the stock of plumbing
zoods and fixtures to D. W. William, of
the same place, was ratified and ap-
proved and the trustee directed to exe-
cute to him proper bill of sale.

In the matter of Peter Weber, bank-
rupt, of Bridgman, the trustee’s report
of exempted property was confirmed, al-
lowing the bankrupt $124.15 in lieu of
his specific property exemptions.

a

When you advertise a bargain that
is not as much of a bargain as you
advertise it to be, look out for a re-
sultant loss of trade from every buyer
of that so-called bargain, and from
that buyer’s friends and acquaintances.

PRICES CURRENT ON STAPLE DRY GOODS.

List prices corrected before going to press, but not guaranteed

against changes.

Bleached Musliins. .

 

Outings and Cantons.
14%

MOO 5 Cashmere Twill ----
Fruit of the Loom __ 17% 27 in. Unble. Canton 14
Brave 232.2 13, 100 Flannelette —.-... 12%

na... 1436 1931 Outing Lights — 13%
44 in. Indian Hd. S.F. 26 1921 Light Outings 13%
Bie iiiin oo 11% Scotchdown Shaker — 15
Lonsdale -..........-. 16 Appledown Shaker -. 15
TIODG ne 13%  Appledown Shaker -- 16
36 in. Indian Head — 20 24 in. White Shaker 11%
33 in. Indian Head -. 18% 26 in. White Shaker 12%
54 in. Ind. Head L. F. 32% ne oo soe 42
si Unbleached ecaeesiag ‘ - eo %

AZ&  --------- === -- Draperies and Cretonnes.
ate ie Hamilton Twill. 14%
te topes 164 ee: Drawer 3)”

; udor F’cy Drapery 19
40 in. 96A shorts — 11% Me ee 33
Pillow Tubing. Westmoreland Creto. 16
42 in. Seneca —------- 32%, Fancy Silkoline ----- 16%
45 in. Seneca —---._ 34%4 Stratford Cretonne— 16
42 in. Pepperell --.. 30 3544 D. B. Scrim ---- 13%
45 in. Pepperell ---. 31 8177 Curtain Net --- 30
36 in. Edwards —--.— 25 8432 Curtain Net .--. 62%
42 in. Indian Head — 30 4039 Marquisette ---. 19%
42 in. Cabot —_...-. 31% Dragon Drapery ---- 27%
45 in. Cabot —... 32% 36 in. Art Cretonne_. 25
42 in. Pequot ----.. 5 36 in. Elco Tapestry. 30
45 in. Pequot -.---- 37%
40 in. Quinebaug ---. 30 Linings and Cambrics.
Tico D Satine --.... 30
Denims, Drills and Ticks. No, 40 Bik. Satine — 16%
220 Blue Denim -.-. 18% No. 1 White Satine _ 14%
240 Blue Denim —— 17 No. 50 Percaline -.. 16%
260 Blue Denim --. 16 DD Black Satine -_ 25
Steifels Drill ------- 16% Satin Finished Satine 42%
8 oz. Canvas --_-~.- 184% Raidant Bloomer Sat. 42%
Armour, ACA Tick, 36 in. Printed Satine 60

802, 2 27% Windsor Cambric _._ 09
Cordis, ACA Tick - 26 Parkwood Wash Sat. 57%
~ a os — ari

orndyke Fy. at. 3

Amoskeag, ACA .... 27% Meritas Oil Cloth.
bet White 2.202 3.25

Cambrics and Longcloths. 4-4 Mossaics —~_...___- 3.10

Berkley, 60 Cambric 19 5-4 Blue Figure ---__ 3.25

Berkley, 60 Nainsook 19 6-4 White =... 4.25

Berkley, 100 Nains’k 25 4-4 Haney 28 4.10

Old Glory, 60 Camb. 17% 5-4 Sanitas -__.-___. 3.50

Old Glory, 60 Nain. 17% All oil cloth sold net cash,

Diamond Hill, Nain. 15% _ no discount.

a soar Camb. eth

ongcloth —--.--

81 Longcloth _----- 16 Flags. Doz.

84 Longcloth ~----- 17% 16x24 in. Spearheads 1 32%
7001 Longcloth ------ 15 18x30 in. Spearheads 1 9u
7002 Longcloth ------ 16% #$=‘24x36 in. Spearheads 2 95
7003 Longcloth —~----- 19 Each
7004 Longcloth ~----- 24 ye . Batiance Prt. 70

x! : eliance Prt. 1
Ginghams. 5x8 ft. Reliance Prt. 1 30
Seminol Dress Ging- 6x9 ft. Reliance Prt. 2 90

hams, solid colors 15 8x12 ft. Reliance Prt. 4 26
A. F. C. ---_--—-—-_ 17 4x6 ft. Defiance Swd. 2 00
Toile du Nord -.---- 18% 5x8 ft. Defiance Swd. 2 75
Red Rose 2... 17 6x9 ft. Defiance Swd. 3 60
Dan River —...-.---—— 17 8x12 ft. Defiance Swd. 5 20
Everett Classics --.. 15 10x15 ft. Defiance Swd 8 00
Amoskeag Staples -. 12% 6x9 ft. Sterling Wool 7 50
Haynes Staples -_-_ 12% 8x12 ft. Sterling Wool 11 50
Lowe Chveiots, 32 in. 15 Gross
Bates, 32 in. —---.- 22% #$™\No. 7 Muslin Flags — 7 20
ae ag” * in. arene oo rs

. . C. Seersucker Sheets
Povaeis. 1 i... Ie and Pillow Cases.
Jacquelin, 32 in. --. 35 63x90 Pequot Blea.__ 15 85
Gilbrae, 32 in. ----- 37 63x99 Pequot Blea... 17 35
32 in. Tissue ----.- 42% 72x90 Pequot Blea... 17 35
Manville Chambray — 16 72x99 Pequot Blea.__ 19 00
Red Seal Zephyr --- 18 81x90 Pequot Blea.__ 18 85

Prints and Percales.

81x90 Standard -___ 13 50

 

Wool Goods.

36 in. Hamilton, All
Wool Storm Serge 57%
No. 75, 44 in, Storm

Seree | 8214
No. 4040, 50 in. Storm
Serge 2. 110

40 in. Julliards Pla. 1 32%
50 in. Julliards Pla. 2 00

§120, 50 in. French

Serme 1 50
K S, 36 in. Storm

Hekie oo 37%
2215, 50 in. Storm

Beree 2 1 22%
56 in. All Wool

Coating: 2. 2 00

D RN Tricotine —-. 1 65

Carpet Warp.

Peerless, White -—-_--- 42
Peerless, Colors ~----- 48
Diaper Cloth.

18 in. Seconds -.-... 75
20 Sh. 1 25
ae i —« 2 66
24 We 1 45
St in, TO
a0 in, an

Notions.

Doz.
1225-F Boston Garters 2 26
Rubber Fly Swatters »

Per
Roberts Needles -._.. 2 50
Stork Needles -..._.. 1 00

Per Box
Steel Pins, S. C. 300 42%
Steel Pins, M. C. 300 46
Brass Pins, S. C. 300 75

Brass Pins, M. C. 300 80

Coats Thread
Clarks Mile-End Td. 659
J. J. Clarks Thread. 56

Gainsborough Hairnets
Mésh 22.2 1 00

Gainsborough Hairnets
£ CGN ooo
Per Box
R. M. C. Crochet Cot. 175
B-4 Clarks Crochet C. 90
Silkine Crochet Cotton 90
Sansilk Crochet Cot. 65
Dexters’ Knitting
Cotton, White —---- 1 560
Dexter’s Knitting
Cotton, Blk., col’d._ 1 75

Allies’ Yarn, bundle_ 6 50
Pound
Fleishers Knitted
Worsted, skeins -_. 2 30
Fleischers Spanish
Worsted, balls --_- 2 60
Fleishers Germantown
Zephyr, balls ------ 3 70

Fleishers Saxony, ba. 3 70
Fleishers Knitted

 

yi 42x3814 Utica Cases. 3 75 Worsted, balls ---- 2 60
columbia, Lights -- 12% 42x36 Pequot Plain -- 3.19 Flelshers Scotch &
Am.: Prints, Greys a 10 45x36 Pequot Plain a ae Heather, balls ---- ao
Am. Prints, Indigo-- 2x -equot S. S. __ 4 96 0
Manchester 80x80 Lt. 18 45286 Pequot S. S, _ 5 15 JmoRweave Handkts- %®
Manchester 80x80 Dk. 19 42x36 Meadowbrook _ 250 Rit Dye Soap -------- 380
Scout, 64x60, Lights 12% 42x36 Lenox ______ ._.2%5 Wolverine Dmesh Cap
Scout, 64x60, Darks. 14% 42x36 Standard ______ 200 oNee 2 80
ahieeines SR . Less 5%

edS ..-..-----<=-. ae

Childs’ Walsts. Infants Hoslery.
“Cub” Knit Waist ---------------- 250 Cashmere, Silk Heel and Toe,
\ pear Knit Waist —-—--------2 20 3 75 60 per cent. Wool -------------- 4 12%
R & J’ Muslin Waist $2 25, $3 50 4 50
Infants’ Cotton Hose 1x1 Rib ------ 1 00

1x1 oe pong sc aay Infants’ Mercerized 1x1 Rib ------ 2 50
x i auze Vest, Bodice Top,

V nk., Band top ect. reg. szs. 36-38 2 00 Infants’ Fibre and Wool Hose ------ 6 60
extra sizes 40-42-44 —----_-------- 2 25 Boys’, Misses and Ladies’ Hoslery.

Mercerized 1x1 and 2x1 rib vests,
Asst. Styles, reg. sizes 36x38 ~... 4 50
extra sizes 40-42-44  ------..----.. 5 00

Ladies’ Knit Summer Union Suits.
12 Cut Double Carded, Asst. Style,
reg. size 36-38 ~--.--..--_.------.-
extra sizes 40-42-44  ~-_.-.-~--- 5 25
14 Cut.Combed Yarn, Asst. Style,
Regular Sizes 36-38 ----...-.-.--- 6 00
Extra Sizes, 40-44 -.--------..--- 6 50
14 Cut Mercerized Lisle, Asst. Styles,
Rerular Sizes 2 7 50
dixtra Sizes 2 8 00
: Hoslery—Men’s.
Men’s 176 Needle Cotton Cut Toe 1 00
Men’s 200 needle full combed yarn
hose 1 85

 

Men’s 220 needle full merc. hose ~~ 2 85
Men’s 240 needle fiber silk hose ~.. 4 50
Men’s pure silk hose ~.-.....---- -- 6 00
Nelson’s Rockford socks, bdls. ~--. 1 20
Nelson’s Rockford socks, bdls. ~... 1 30
Nelson’s Rockford socks, bdls, ..-. 1 50

Boys’ 2x1 Cotton Ribbed Hose
$2.25 on 8 R. 10c, F. 5ce

Boys’ 3 lbs. on 9, extra clean-yarn
on 8 (R10F5)

Misses 1x1 Cotton Ribbed Hose
$1.85 on 7 R. & F. be

Misses 300 needle combed hose,
bxd. 1 doz. $2.25 on 7 rise 10 fall 95

Ladies’ 220 needle combed yarn

hose, seamed back -------------- 2 50
Ladies’ 220 needle merc. hose with

440 needle rib. top fashion seam

tn oe ene 5 25
Ladies’ fleeced hose, hem top ------ 2 25
Ladies’ fleeced hose, rib. top ------ 3 00°
Ladies’ fleeced hose, rib. top ------ 3 25

Bathing Sults for Spring Delivery.

Men’s all pure worsted, plain ---. 22 50

Men’s all pure worsted with chest
stripes — ...--_--------.--27 00 to 33 00

Ladies’ all pure worsted, plain ~~ 25 00

Ladies’ all pure worsted striped and
color combinations --- 27 00 up

 

Athletic Underwear For Spring.

B.V.D.’s, No.01, Men’s union suits 12 62%
Seal Pax, No. 10, union suits — 10 60
Men’s 72x80 may be

7 25 to 9 00

DAG Ot oo oe
Men’s Soisettes, highly mercerized
ea
Men’s No. 150 ‘‘Hallmark’’ 72x80
Nainsook $9

Men's 64x60 Nainsooks -~--....--- 6 50
Men’s 84 Square Nainsooks -... 9 00
G

Nainsooks,

Men’s Fancy Nainsooks ----..--- 9 00
Wide and Medium Stripes.
B. V. D. Shirts and Drawers,
Shirts: 2. 87%
Drawers -- 7 26

 

B. V. D. Athletic Style No. U-101 12 62%
U-D Youth’s B. V 60
Boys’ ‘‘Hanes”’

Nainsook Union Suits ~-.-..--.. 7 25
Boys’ ‘‘Hanes’’ No. 856, 72x80,

Untfon Sulte .................. a €an
Boys’ 64x60 Union Suits - 6 00
Boys’ 72x80 Union Suits ~-.------ 6
LSSI—Girls ‘‘Sealpax”’ pin ch’k N’sk. 8 50
LBBI—Boys’ ‘‘Sealp.’’ pin ch’k N’sk. 8 50

    

Men’s and Boys’ Cotton Underwear for
Spring.

Men’s Egypt Balbriggan Shirts

and Drawer ..... $ 4 60
Men’s Egypt Balbriggan Union

Suits 7 60
Men’s Egypt Ribbed Union Suits 8 00
Lawrence Balbriggan Shirts and

UC ect rie 7 60
Men’s Cotton Ribbed Union

Suits, Beyption. ................ 8 50
Men’s Combed Yarn Cotton Union

Suite, Eeyption ..................... 12 00
Boys’ Balbriggan Union Suits,

Egypt 4 50

 

Men’s Dress Furnishings.

Slidewell collars, linen or soft _.. 1 60
Neckwear 2 10, 3 75, 4 50, 6 00, 7 50 9 00
10 50

Flannel night shirts .-...-........

Dress pants ............... 22 50 to 48 00
Muriors 2 12 00 to 19 50
Dress shirts 2... 8 00 to 48 00

Laundered stiff cuff shirts, 80 aq.

_percale —.......-_--___-___.-.—. 16 50
President and Shirley suspenders -. 4 60
Men’s ‘‘Linine’’ Collars, per box 34%
Men’s ‘Challenge’ cleanable, doz. 2 75
Men’s Wash Ties ------ $1 35, $2 00 2 75
Men’s Muslin Night Shirt, doz. ~-. 9 00
Men’s Muslin Pajamas, per doz... 16 50

Men’s Work Furnishings.

 

No. 220 overalls or jackets ....__ 12 00
No. 240 overalls or jackets ~....... 10 50
No. 260 overalls or jackets —~------- 9 00

Stiefel rope stripe, Wabash stripe
Club or Spade overall or jacket,
2 seany. triple stitched —......... 13 50
Coverall khaki
Cottonade pants —..___... 13 10 to 21 00

Black sateen work shirts _.---.-.. 9 00
Nugget blue chambray work shirts 8 00
Golden Rule work shirts ~----..--- 7 60
Piece dyed work shirts ~---.----- -— 6 60
Best Quality work shirts -. 9 00 to 16 50
Work suspenders ~-------.. 225 to 7 50
Shirley Police or X Back work Sus. 4 50
Boys’ Furnishings.

Knickerbockers ------------ 6 00 to 15 00
Mackinaws —...-...... 4%5 to 8 50
Overalls, Brownies, etc. -. 6 50 to 9 00
Youths’ Wabash stripe overall -_ 10 26
Covers 12 00 to_16 50
68x72 dress shirte: 8 50
“Honor Bright’ Stifels Wabash

Stripe Romper, Red Trim ------ 7 50
“Honor Bright’? Khaki Romper,

Red (Rei oe 8 00
“Honor Bright’? Plain Blue Romper,

Rea Tem oo . 7 50
Play and Wash Suits ---_$11 00 to 24 00
Boys’ Suspenders, Fish Back,

Hiatt Bndse 2 1 42%
Youths’ Suspenders, 28 in. Cross-

hacks, Lea. Ends —................ 2 25

Caps and Umbrellas.
Black sateen shop cap, doz -—---.. 1 00
Dress caps, men’s, doz. ~~ 7 50 to 19 50
Dress caps, boys’, doz. ---. 7 25 to 10 25

Men’s & Ladies’ Umbrellas 10 50 to 48 00
Men’s ‘“‘Scotch Tweed” Caps, Silk
Lined, Plated Backs, One Piece

Tops, xtra Quality —_.......... 18 00
Men’s, Boys’ and Ladies’ Straw
Hats, “Peanuts”  ...___.___..__..- 2 00

Ladles’ Furnishings.
Middy Blouses, red, green, or navy

wool flannel, each -------------- 00
Serge middy blouses, each ---~--.- 3 50
Voile waists, doz. ---.-... 9 00 to 15 00
Georgette waists, each ~--.-------. 4 00
Crepe De Chine waists, each ------ 3 25
Tricollette waists, each -~---..----. 3 25

Bungalow percale aprons, dz. 7 50 to 9 50
Bungalow Gingham aprons, doz. 13 60
Gingham house dresses, dz. 24 00 to 48 00
Best sateen petticoats, doz. 9 00 to 13 50

Pettibockers, doz. ......:>.____.._. 8 50
Bandesux, dos. ..._......... 2 25 to 12 00
Brassiers, doz. ...------... 8 25 to 13 50
Silk and cot. Env. Chem, dz. 6 00 to 19 50°
“Pricilla’’ Sunbonnets, doz. ------ 4 00
Muslin Petticoats ---..--- $12 00 to 19 50

Wash or Tub Over Shirts $15 00 to 36 00

Children’s Dresses.
Children’s Gingham Dresses $9 00 to 22 50

 

 

30

MICHIGAN TRADESMAN

May 10, 1922

 

 

 

 

 

 

a
—
—
=
=

 

 

  
 

~
—
—
—_
=

 

 

 

 

 

Michigan Retail Hardware Association.

President—Charles A. Sturmer, Port
Huron.

Vice-President—J. Charles Ross, Kala-
mazoo.

Secretary—Arthur J. Scott, Marine City.

Treasurer—-William Moore, Detroit.

Directors—R. G. Ferguson, Sault Ste.
Marie; George W. lLeedle, Marshall;
Cassius L. Glasgow, Nashville; Lee E.
Hardy, Detroit; George L. Gripton, Brit-
ton.

>

Sugestions on | bailing the Builders
Hardware Trade.
Written for the Tradesman.

While complaint regarding the high
cost of living is always more or less
prevalent, the situation is far from
being entirely detrimental to business.
If living costs more, one of the main
reasons for that fact is that people
have come to regard what they once
classed as luxuries in the light of ab-
solute necessaries. This is true of
all things—food, clothing, recreation,
homes. The standard of living has
increased along with the cost; and
the very best of everything is now de-
manded.

This has a marked effect on the
sale of builders’ hardware. It is now
accepted as a foregone conclusion
that the new home must have the
very latest finishings in the shape of
door knobs, lock sets and push but-
tons. People who once thought a
porcelain knob plenty good enough
now insist on a Renaissance or
Gothic finish. Even the citizen who
builds his modest home on the time
plan doesn’t believe in scrimping when
it comes to the hardware.

Thus, even with building to some
extent restricted, the builders’ hard-
ware department is a very important
one for the dealer, and should com-
mand considerable attention. Par-
ticularly at this season of the year
when building operations are getting
under way and the call for builders’
hardware is becoming stronger.

The subject has widened appreci-
ably in recent years. The modern
house is not fitted out with hardware
in any haphazard manner. The door
fixtures must be strictly in accord-
ance with the general plan of the
house. For instance, if the plan of
architecture partakes of the ornate
French style of the eighteenth cen-
tury, Louis XIV hardware is in or-
der. If the house is Colonial, there
are types of hardware to match. It
would not do to put hardware de-
signed to match architecture of the
Elizabethan era into a typical 1922
dwelling.

The subject of builders’ hardware
has, therefore, become more complex
and .a higher order of salesmanship
is called for. It is a wise plan for
the dealer either to acquire a pretty
extensive knowledge of the subject
himself or to have at least one mem-
ber of his staff specialize on it so as

to be thoroughly conversant with
the various phases of the subject. All
members of the staff must, of course,
be sufficiently posted to sell the stock
intelligently; but at least one member
should be in a position to give what
may be termed “expert advice” to
customers in the matter of house fit-
tings. The average customer has no
very clear knowledge of the various
styles; but with his smattering of in-
formation he is very much impressed
and will be largely guided by the man
who does know.

The salesman who thoroughly un-
derstands his work will first ask his
cus‘omer what size the house is, how
it is built, and how laid out. “A

. bronxe finish will tone in well,” he

suggests. “I would recommend it to
you ahead of the lighter finishes for
this house.” He is able to explain
why the bronze finish is best, in a
way to convince the customer. The
house, when fitted up, looks’ better
than if the customer had gone ahead
and made his own “blind” selection;
with the result that satisfaction is in-
sured.

To know when to recommend plain
and when ornate styles, when to push
the very best quality goods and the
latest specialties, calls for a knowledge
of hardware requirements which can
be acquired only by the closest study
and observation.

It is quite as important, though, to
be on the ground and on the job.
Builders’ hardware trade does not al-
ways come to the dealer. In a great
many cases the selection of the hard-
ware is left with the builder or the
architect; and, being busy men, they

re likely to place the order with the

first dealer they get in touch with or
the dealer they know best, quality and
prices being right this is the custom,
because owners are in the habit of
leaving everything to the architect.

However the interest of owners can
be aroused to such an extent that in
a good many cases they will elect to
personally select the hardware. The
method for the dealer to pursue in
arousing this interest is to make a
personal call on the owner, taking
along samples or a catalog. The
dealer may find that the owner has
stipulated for the best, but has not
expressed any preference as to style
or pattern. The man who is building
a house can always be interested in
anything pertaining thereto, and the
dealer will find little or no difficulty
in getting his attention. He gets after
the architect, tells him what he wants,
and the dealer’ gets the benefit.

This will work out in a great many
instances—suficient to more than
justify the outside salesmanship. It
pays, of course, to call on the archi-

Foster, Stevens & Co.
Wholesale Hardware
edt

157-159 Monroe Ave. :: 151 to 161 Louis N. W.

Grand Rapids, Mich.

 

 

W. M. Ackerman Electric Co.
Electrical Contractors

All Kinds of Electrical Work.
Complete Line of Fixtures.

 

 

Will show evenings by appointment.

549 Pine Avenue, N. W., Grand Rapids, Michigan
Citzens 4294 Bell Main 288

 

 

VIKING TIRES

do make good

VIKING TIRES give the user the service
that brings him back to buy more.

Cured on airbags in cord tire molds, giv-
ing a large oversize tire.

We have an _ excellent money-making
proposition for the dealer. Write us for
further information.

 

 

BROWN & SEHLER CO.

State Distributors Grand Rapids, Mich.

 

 

 

Michigan Hardware Company

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICH.

 

Exclusive Jobbers of Shelf Hardware,
Sporting Goods and

FISHING TACKLE

 

 

 

5
a
z
i

 

Dele mea onan abl etasho

May 10, 1922

MICHIGAN TRADESMAN

31

 

tect and builders also; but quite often
the best results are secured by inter-
esting the owner.

To get on the ground early, the
dealer should keep closely in touch
with real estate and building news.
This can be done in various ways.
Some dealers carefully clip all refer-
ences to building operations from the
local newspapers and follow up this
information, at the same time filing
the clippings for future guidance.
Others watch the building permits;
but this method is not always depend-
able, as in many cities the permits
are not filed until buildings are well
under way.

One small town dealer has his staff
make a regular patrol of his town. As
soon as an excavation is reported, or
a load of bricks or concrete blocks
are dumped on a vacant lot, he makes
it his business to find out what is to
be built, together with the names of
owner, architect and builder. He
then calls on the interested party and
solicits orders for builders’ hardware,
tar paper, roofing, paint, etc. This
system gives the dealer a chance to
figure on practically every building
erected.

Outside salesmanship is particularly
effective in pushing the sale of build-
ers’ hardware. Of course some hard-
ware dealers do not believe in out-
side canvassing. With some it is
prejudice, with others mere indiffer-
ence, particularly where a business is
well established and the need for out-
side work is not urgent.

In builders hardware, however, can-
vassing not merely results in bigger
aggregate sales but improves the qual-
ity of the demand. A personal talk
often brings the owner to purchase a
good quality of hardware, where
otherwise an order for cheap goods
would have gone in.

Figuring on contract work requires
close attention. The ready reckoner
type of salesman is fairly common—
the man who makes a cursory exam-
ination of a building and quotes a
figure on the spot. This practice is
dangerous. The ready reckoner is
almost certain to forget an item or
two and thus ‘to figure short in his
total.

The best method is to have estimate
and contract sheets to fill out. The
dealer enters on a sheet every article
he will have to supply, and marks
down the cost price. He then knows
how much the job will cost, and
prices it accordingly.

Here is an outline of a good form
of contract sheet. At the top have
blanks for date, owner’s name, loca-
tion of building name
and address, and name of architect.
Rule the space below into seven sec-
tions. In the first section put the lo-
cation of the door, window or room
where each article listed is to go.
Second, the quantity; third, the ar-
ticle; fourth, the finish; fifth, the cost;
sixth, the selling price, and seventh,
the space reserved for remarks with
reference to the various items. Thus
an entry would read: Hall to parlor—
1 set D. S. locks, O. B., 6964—$4.10—
$5.10—134 inch door.

Each room and

contractor’s

door weuld be

taken in turn, and every lock, pusn
button, floor hinge, door check, push
plate, mortise bolt, transom lift, sash
lock and lift would be accounted for.
Nothing would be forgotten or left to
chance.

These sheets should be prepared in
duplicate and copies filed for future
reference. In figuring on other con-
tracts, the dealer will find it handy to
refer back to these sheets on file.
Not only will he be able to check
over his list of articles, but price com-
parisons will also be found valuable.
The sheets can also be used to good
purpose in checking over deliveries.

. The importance of window displays
should not be lost sight of. Very ef-
fective window trims can be arranged
from builders’ hardware lines.
Victor Lauriston.
i

Working Only Fifty Per Cent. Ca-
pacity.

Severe indictments of union labor

men and methods were made during

the past week before a general com-

mittee of Washington business men

who are investigating housing con-
ditions in the hope of suggesting to
Congress legislation which will be of
assistance to the entire country in
recovering from the shortage caused
by the war. It is a question whether
Congress will be able to put an end
to the abuses being developed by the
committee, but there can be no doubt
that the general public is deeply in-
terested in the subject under discus-
sion.

A union labor official, in addressing
the committee, declared that “nobody
to-day is trying to serve the public
honestly.” This he said applied to
union labor as well as to other classes.

“The laborer isn’t working as hard
he said. ‘Before we
joined the union we undertook to give
our employers the best there was in
us, but now that we became imbued
with union ideas and espoused union

as he used to,”

teachings, we never work to over 50

Phat 1s
If an employer
wants his work done on the old basis

per cent. of our capacity.
the union religion.

of efficiency and thoroughness, he
must employ non-union men. In re-
turn for his doing so, we will see that
he is properly slugged by our reg-
ular paid sluggers: (all unions have
sluggers on their payrolls) and that
his non-union men are sent to the
hospital.”

Victor Flour

“The Flour You Can
Safely Recommend”

 

It gives satisfaction
wherever it goes.

The Crete Mills
W. S. CANFIELD

Michigan Representative
205 Godfrey Bldg.
Cor. lonia and Monroe
GRAND RAPIDS MICHIGAN

 

 

 

Watson-HigginsMlg.Co.

GRAND RAPIDS. MICH.

Merchant
Millers

Owned by Merchants

  
 
  
 
 
 
  
    

Products sold by
Merchants

Brand Recommended
: by Merchants

NewPerfection Fiour

Packed In SAXOLIN Paper-lined
Cotton, Sanitary Sacks

 

 

REFRIGERATORS

for ALL PURPOSES
Send for Catalogue

No. 95 for Residences

No. 53 for Hotels, Clubs,
Hospitals, Etc.

No. 72 for Grocery Stores

No, 64 for Meat Markets

No. 75 for Florist Shops

MoCRAY REFRIGERATOR CO.

2244 Lake St., Kendallville, Ind.

 

 

 

We are making a special offer on
Agricultural Hydrated Lime
in less than car lots.

A. B. KNOWLSON CO.
Grand Rapids Michigan

 

 

Th

Ask about our way
BARLOW BROS. Grand Rapids, Mich.

 

 

Red Star Flour

Good things cost more to buy because they cost more to
make—but you get more value out of them because more

value has been put into them.

RED STAR costs more because more value (better wheat)
has been put into it than is used in making ordinary flours.

The man who buys RED STAR—A quality product—
soon forgets that he paid more for it and remembers only the
satisfaction it gives him. It means trade that stays with you
year in and year out. It means that you will be able to hold

what you have and add to it. It means enduring trade, and
not trade built upon the quicksands of here-today-and-gone-

tomorrow customers.

These claims sound interesting, don't they?

If we can

prove them, isn’t it worth while to let us figure with you?

 

 

JUDSON GROCER CO.

GRAND RAPIDS,

MICHIGAN

 

 

 

 

 

  
  
    

Order
from your .
Q %%
jobber today. “¢

Not merely baking
powder but increased
leavening power.

The special process
of manufacture is
the reason.

 

RYZON is an im-
provement over
old-fashioned
powders. It has
more raising pow-
er,isaslow, steady
raiser. It retains
its full strength to
the last spoonful.

 

 

 

 

32

MICHIGAN TRADESMAN

 

May 10, 1922

 

 

 

 

 

vite
Hitt

on
©

i

C

WW
S\N 8 NS VAY) b

AOD

 

 

 

 

 

 

 

Gabby Gleanings From Grand Rapids.

Grand Rapids, May 9—Since it has
been published in State papers that
Michigan hotels have reduced rates
25 per cent., the U. C. T. Hotel Com-
mittee has been asked to secure the
names of these, that the list may be
published in the Michigan Tradesman.
The same Committee has been re-
quested to investigate the excess
telephone rates prevailing at some
hotels throughout the State. Their
report is awaited with interest by all
commercial men.

Ira Gordon has gone to the Mayo
Brothers Hospital, at Rochester,
Minn., for a surgical operation.

C. W. Bosworth, formerly pro-
prietor of the Park Hotel, at Mt.
Pleasant. spent a couple of days in
Grand Rapids on his way back to
Elk Rapids, where he will open a
resort in the near future. Lf all his
old time patrons make good on their
promises to visit him during the com-
ing season, Mr. Bosworth will have a
very busy time of it.

L. V. Pilkinton, candidate for Grand
Sentinel at the coming convention is
just about letter-perfect in ee UA.
7. ritual. A close second is K. A,
Waite, who has studied diligently and
whose delivery is most excellent.

*Tis a queer dog which hath no fleas
and a poor prune which hath no
wrinkles.

Some men must lose their legs be-
fore learning how far their brains will
carry them.

The short course back to normalcy
is to cut the other fellow’s wages.

A number of reservations have al-
ready been made for hotel accommo-
dations at Muskegon on June 1, 2
and 3. This 1s the date of the United
Commercial Travelers convention and
Grand Rapids will send a large dele-
gation, according to present indica-
tions. W. E. Lypps has a chart cf
all rooms at ‘the Occidental li
would be well to call him on the Bell
telephone, Main 1342, if parking space
has not as yet been provided for.

It is the fool who blames Providence
for calamities which might have been
ayerted by the exercise of common
horse-sense.

When a man and a motor both
knock there is probably something
wrong with both of enn.

W. S. Lawton was hit by a ford
truck at Northville last week and all
but lost the Northeast end of his
automobile. The truck was. driven
by a woman.

Residents of Washington, D. C.,
have adopted fast time without tinker-
ing with the clocks. They simply go
to work one hour earlier.

Opportunity seldom breaks down
the door to get a foot-hold.

Open your mail and answer your
letters. Tell the other fellow to go
to or any old thing just so you
answer him. Try to state your point
decently, but, for the love of Mike,
answer. This is especially important
to your business success if the other
fellow is the credit man.

If you get the order, don’t crow
about it; 1f you lose, don’t be a
grouch. Pause for a moment to
analyze the situation. It may hep in
landing other orders . the future.

Last Sunday the U. T. base ball
club defated the nas 4 to 0 at
Island Park. There were nineteen
U. C. T. players on the ground and
many more within hailing distance,

 

proving beyond doubt that U. C. T-
fans have lost none of their old-time
pep. A strong schedule has been out-
lined for the summer. Practice work
at 9:30 every Sunday.

John Berg has moved to his sum-
mer headquarters at Baptist Lake.

R. H. Larrabee had rather a strenu-
ous trip through Northern Michigan
last week by automobile.

Walter Burgess, representing Kelly
& Levan, of Cleveland, is driving a
new Oakland.

Mr. John D. Martin underwent a
serious operation at Blodgett hospital
Saturday afternoon and is reported
out of danger.

Referring to the 5 cent price on
cotfee, lauded by Verbeck in his cor-
respondence last week, Samuel Gom-
pers Hannaford calls the attention of
Gabby to the fact that he has never
charged over 5 cents for coffee at his
Cafeteria and that any one who de-
sires a second cup is always served
free. This is in keeping with the
generous attitude Mr. Hannaford and
his son have always maintained to-

ward their patrons. Their portions
are always liberal. Their food is
good and well cooked and their ser-
vice is superb, John B. Olney.
—--—_?o2——>_____—
At Last.

A clergyman, called to other duties,
preached his last sermon before the
and the

in announcing the order

installation of his successor,
local weekly,
of services, gave it as follows:

“Sermon by the Reverend Doctor
Blank; solo and quartet, ‘Hushed at
Length.’ ”

 

‘*A MOTOR CAR

is only as good
as the house

THAT SELLS IT.”

We consider our Service
organization second to none in
Michigan.

Consider this when you buy your
NEXT CAR.

Pierce-Arrow
Franklin
Oldsmobile

F. W. Kramer Motor Co.

Grand Rapids, - Michigan

 

 

HANNAFORDS
NEW CAFETERIA

9-11 Commerce Ave., or
45 Monroe Ave.

For The Past 10 Years
Prop. of Cody Hotel Cafeteria

PARK-AMERICAN
HOTEL
Near G. R. & I. Depot

Kalamazoo
European Plan $1.50 and Up

ERNEST McLEAN, Manager

 

 

 

HOTEL WHITCOMB
St. Joseph, Mich.
Buropean Plan

Headquarters for Commercial Men
making the Twin Cities of

ST. JOSEPH AND BENTON HARBOR

a

Remodeled, refurnished and r -
rated throughout.

Cafe and Cafeteria in connection
where the best of food is ob-
tained at moderate prices.

Rooms with runni water . 60, with
private toilet $1.75 and $2.0 with
private bath $2.50 and $5.00

J. T. TOWNSEND, Manager.

CUSHMAN HOTEL

PETOSKEY, MICHIGAN
The best Is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

 

 

 

 

OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $i.50 and up
EDWARD R, SWETT, Mar.
Muskegon t-3 Michigan

 

i) SIDNEY ELEVATORS

Will reduce handling expense and speed
-¢ up work— will make Money for you. Easily
~4 installed. Plans and instructions sent with
i each elevator. Write stating requirements,
giving kind of machine and size platform
AL wanted, as well as height. We will quote
~~ a money saving price.

Sidney Elevator Mnfg. Co., Sidney, Ohlo

Western Hote!

BIG RAPIDS, MICH.

Hot and cold running water in
all rooms. Several rooms with
bath. All rooms well heated and
well ventilated.

  

 

A good place to stop.

American plan. Rates reason-

able.
WILL F. JENKINS, Manager.

 

 

 

139-141 Monroe S
Le og
YY) Le. 8 | SE

 

WHEN U THINK OF A

Business Education

THINK OF

 

Bookkeeping, Accounting, Auditing,
Shorthand, Typewriting, Secy. Training,
Salesmanshlip, Telegraphy and English
subjects. Catalogue free.

§ Starts

Day
New Term {| Bez sine ) Jan. 30.

 

 

CODY HOTEL

GRAND RAPIDS

$1.50 up without bath
RATES j $2.50 up with bath

CAFETERIA IN CONNECTION

 

  

  

One half block Zour
of the Union Station

GRAND RaAPIOS NICH
SSS

 
   

 

 

 

aa & Morton

 

 

C HICAGO
Michigan Railroad

Boat Train 7 p. m.

G. R. Time
Sundays —Tuesdays — Thursdays

FREIGHT RATES LOWER

Telephones

Freight—Citz., 64241; Bell, M-3116
Passenger—Citz., 4322; Bell, M-4470

MICHIGAN RAILWAY LINES

 

 

 

 

3 Short Blocks from Union Depot and. Business Center

HOTEL BROWNING
MOST MODERN AND NEWEST IN
GRAND RAPIDS

ROOMS with Duplex Bath $2.00; With Private Bath $2.50 or $3.00

 

 

Beach’s Restaurant

Four doors from Tradesman office

QUALITY THE BEST

 

HOTEL RICKMAN

One block from Michigan Central
Station. Headquarters U. C.

Barnes & Pfeiffer, Props.

 

 

 

siamese pata:

 

 

May 10, 1923

MICHIGAN TRADESMAN

 

33

 

Buyers’ Week Proved To Be Un-
qualified Success.

Detroit, May 9—Buyers’ Week,
which was held all last week, under
the auspices of the Wholesale Mer-
chants’ Bureau, of the Detroit oBard
of Commerce, was successful from
every standpoint, which is saying a
great deal in view of the,.fact that
this affair was something in the na-
ture of an experiment. Never before
has the Wholesale Merchants’ Bureau,
which is the official organization of
the wholesalers of the city, attempted
to bring buyers from all parts of the
city’s tributary district into Detroit at
one time.

The purpose of the Buyers’ Week
was to undertake to bring back to
Detroit some of the trade that was
lost in past years to Chicago, owing
to unfavorable freight rates and latk
of railroad facilities in and out of

Detroit. In this effort, the Wholesale
Merchants’ Bureau was more than
successful.

At the beginning of the week, it
was announced that the wholesalers
would set up a total of 2,000 visitors
as a mark to shoot at; the most san-
guine wholesaler did not expect to see
a total of more than 800; the total
registration at the close of the week
was in excess of 1,200.

To say that 1,200 buyers, from
Michigan, Northern Indiana and
Northern Ohio, were in the city all at
one time would be untrue, because a
majority of them stayed only long
enough to do their buying, to enjoy
the entertainment offered by the in-
dividual wholesalers whom they visit-
ed, and then hastened home again to
take advantage of the rapidly growing
spring retail business. Nevertheless,
this registration of 1,200 buyers in
one week was by far ‘the largest the
city ever has had.

At the luncheon, tendered by the
Board of Commerce to the buyers on
May 3, the attendance was approxi-
mately 100 persons. A. E. Stevens,
of the Chope-Stevens Paper Co., acted
as toastmaster. The buyers were wel-
comed by Harvey Campbell, general
secretary of the Board of Commerce,
in the absence of the president,
Harold H. Emmons, who was in
Washington. W. B. Holden, chair-
man of the Wholesale Merchants’ Bu-
reau of the Board of Commerce,
delivered a brief address on the sub-
ject of closer trade relationships be-

tween Detroit and the retailers of
Michigan, Indiana and Ohio. E. E.
Prine, secretary of the Wholesale

Merchants’ Bureau and its subsidiary
organization, the L. C. L. Traffic As-
sociation, told of the work of the Bu-
reau and the Association, outlining
what had been accomplished in the
past and what is projected for the
future.

‘The series of lectures on window
display advertising, which is intended
to teach the merchant the value of his
window, is being conducted by the
Retail Merchants’ Bureau of the De-
troit Board of Commerce through the
co-operation of the Detroit Display
Men’s Association and is one of the
biggest educational events ever at-
tempted by the bureau.

Every merchant in the city who is
interested in learning the most modern
and attractive way to doll up. his win-
dow with the merchandise that he
sells, is invited to attend these lectures.

Men. who are specialists in the art
of window display, including display
managers from the larger stores in
the city, will give lectures and demon-
strations on their particular lines and
it is hoped that a real crowd will be in
attendance at the first meeting in
order that all merchants may be ac-
quainted with the general outline of
the course.

The series of lectures will be free of
charge and it is planned to hold these
events monthly.

‘The Transportation Department of
the Detroit Board of Commerce is
receiving many enquiries from mem-
bers in regard to solicitors who seek
financial support for a campaign to

secure reduced rates on mileage
books. : :

These men are particularly active
at the present time. Passenger rates
are high and their representations of
what they can accomplish appeal to a
good many business men who are not
well informed on transportation mat-
ters. : :

The commercial travelers organiza-
tions have repeatedly denounced these
schemes in no uncertain terms, and
have repudiated any connection with
them and have warned the public to
beware of solicitors who seek contri-
butions to promote mileage book leg-
islation or propaganda.

The Hudson Motor Car Co., and
Essex Motors announce the appoint-
ment of William A. James as adver-
tising manager. Mr. James has been
connected with Hudson and Essex
for a number of years, first in the sales
and technical service departments, and
later in the advertising department.
Previous to factory activities he had
considerable experience in the field
as a retail salesman. The appoint-
ment is effective immediately. :

. T. Arvidson, a student in the
Adcraft Club’s Advertising Class has
been selected as the winner of the
first prize, for the best advertisement
written for Berry Brothers Luxeberry
Enamel.

The Brown-McLaren Co., 5853
West Fort street, has added a radio
department, and the company is work-
ing overtime to turn out radio equip-
ment, including binding posts, galena
cups, etc.

——_>2.———_—__
Crooked Proceeding By Creasey
Crooksters.

The latest dodge resorted to by the
so-called American Adjustment Co.,
the Creasey agent, is entitled, “Sum-
mons before court proceedings.” The
pseudo court document takes on the
appearance of a regular legal notice
as it shows the state and county, the
Creasey Corporation as plaintiff and
the name of the retail merchant as
defendant.” This part of it has every
ear mark of a routine legal document
but the catch, it will be noticed, is in
the heading “summons before court
proceedings.”

In other words, it is not a summons
at all, although apparently every effort
is made to give that impression to the
recipient, who, being unacquainted
with legal documents, might be in-
clined to assume that it was authorita-
tive, whereas it is nothing more or
less than a fake notice and has no
standing in court whatever. It is the
same sort of a notice frequently used
by collection agencies to fool people
who are ignorant of legal forms to
frighten them into selling a claim by
an alleged summons to court but with
which no court has any connection.
The fake legal document goes on to
say:

To the Above Named Defendant:
The Plaintiff, Creasey Corporation,
states that the claim in this action
against you, tthe defendant, is for
$283.75 due plaintiff for contract and
that it is a just claim, and therefore
unless you remit to the American
Adjustment Company, Louisville, Ky.,
on or before the 10th day of May, A.
D., 1922 before 3 o’clock p. m. of said
day, for payment of said claim, action
will be filed against you for the sum
of $283.75.

Wherefore Execution and a Bill of
Discovery will be duly issued and that
you be required to state under oath
what property he or she has, and
surrender property sufficient to satisfy
plaintiff's debt with interest, together
with court costs and disbursements of
this action.

Witnesseth, our hands this 29th day
of April 1922, American Adjustment

 

Company, Incorporated, Attorneys
for Plaintiff, Lincoln Bank Building,
Louisville, Ky.

This procedure is in perfect keep-
ing with the crooked methods which
Creasey and his. crooked cohorts re-
sort to on the least provocation. The
document above described has no
more significance than a piece of
waste paper. The dodge is one which
no honest person would use, because
it bears evidence of fraudulent intent
—the intent to deceive—on its face.
In the first place a corporation pur-
ports to be an attorney. No cerpora-
tion can act in that capacity. Only
individuals can be licensed to act and
advertise themselves as _ attorneys.
The merchant who pays any attention
to the bluff and bluster tactics of
Creasey or any of his cheap legal
representatives has less sense than
the Tradesman gives him credit for.

As stated by the Tradesman last
week: “Barking dogs never bite.”
——_>-.-2
Cover Flour Requirements For Two
or Three Weeks.

Written for the Tradesman.

Wheat during the past week de-
clined approximately 6c per bushel,
the reaction having been brought
about by improved crop conditions.

Speculative interests have also been
a factor, one large operator in May
wheat being particularly active in
selling this option. Naturally, his ac-
tivities caused quite a large number
of the smaller holders of May wheat
to take to cover, creating a bearish
sentiment all along the line.

Cash wheat declined with futures,
which is rather unusual, compared to
the previous action of cash during
the past six months. As a matter of
fact, choice grades of wheat are none
too plentiful and the price is holding
reasonably firm or had up to a few
days ago.

Futures are inclined to work up to
a somewhat higher basis again but it is
doubtful if any material advance can
ibe scored or maintained in the face of
improved crop conditions. On the
other hand, we are not looking for
lower prices on flour or choice grades
of cash wheat in the immediate fu-
ture. As a matter of fact, the history
of the market during the past six
months indicates that purchases have
been fairly profitable on breaks, yet,
lof course, there is no advantage, at
least we believe this to be so, in pur-
chasing heavily at this time for future
shipment.

A month ago crop experts were es-
timating the winter wheat production
in the United States, including both
hard and soft varieties, at 500,000,000
bushels. To-day both Government
experts and private investigators are
estimating the harvest will turn out
about 600,000,000 bushels of these
varieties. This shows an increase in
estimates of 100,000,000 bushels and
makes possible a total crop of both
winter and spring wheat of 850,000,-
000 bushels, which certainly would
not be a burdensome amount of
wheat, particularly in view of the
fact that Europe is depending mainly
upon the United States and Canada
for supplies, as Russia is not produc-
ing enough to care for her own peo-
ple. In other words, the normal Rus-

sian crop before the war was ap-
proximately 600,000,000 bushels and
last year Russia did not produce to
exceed 235,000,000.

We can see no reason for the trade
changing their policy of buying in
sufficient volume to cover their re-
qurements two or three weeks in ad-
vance. We believe this policy is per-
fectly safe, but, as stated above, it
does not appear that any advantage
would be gained by purchasing for
thirty or sixty day shipment, while on
the other hand, of course, it is certain-
ly good business to purchase in suffi-
cient volume to provide for trade re-
quirements. Lloyd E. Smith.

—_+<-.—_____
Ann Arbor All Set For Drug Con-
vention.

Ann Arbor, May 9—‘You Ought-
to Go by Auto” is the slogan that
heads the bulletin hailing the coming
convention of the Michigan State
Pharmaceutical Association, combined
with the convention of the Michigan
Pharmaceutical Travelers Associa-
tion. This combined convention of
the druggists and the travelers will
take place here on June 6, 7 and 8.
Every effort is being made to have
the members use their autos and bring
their families. On the face of the
bulletin, the attractions of the con-
vention are explained with detail and
on the back is printed a road map of
Michigan. Every provision is being
made for the care of the machines
when they reach Ann Arbor. This
will be the fortieth annual convention
of both associations, the former being
the druggists of the State and the
latter being the traveling men calling
upon the druggists. The invitation
is signed by both associations, the
Ann Arbor Retail Druggists Associa-
tion and the University of Michigan.

No pains will be spared by the
druggists association of Ann Arbor,
nor by the faculty of the University
of Michigan in making this the big-
gest and most profitable convention
that these associations have ever
held. Special exhibits will be offered
in the University of Michigan in order
to impress the visitors with the work
done in their own college.

—_~2 2+.
Death of Department Store Manager.

Flint, May 8—Mrs. Margaret Dear,
aged 52, buyer for the art department
of Smith, Bridgman & Co., died sud-
denly while at work in the store. She
leaves her mother, a son Robert at
home, a daughter Margaret who is
also employed in the Smith-Bridgman
store; two other daughters, Mrs.
Dorothy Reardon of Detroit and Mrs.
Norrine Raynor, of New York City.

Mrs. Dear was considered one of
the most successful department store
managers in the country and _ her
rapid advance in the field had been
made the subject of a number of ar-
ticles in periodicals and trade maga-
zines. Left a widow with four small
children twelve years ago, and with
no experience in commercial work,
she sought employment in a depart-
ment store in order to support her
family. Finding herself naturally
adapted to such work, her advance-
ment was rapid.

Mrs. Dear came to the Smith-
Bridgman organization three years
ago from a large department store in
Grand Rapids.

Poor Remedy.
The big hotel was losing coin;
The owner threw a fit
And raised the rates on all his guests—
Then everybody quit.

 

RED EDGE AND VENTIPLEX
SWEAT PADS
Will take good care of your orders.
HORACE D. SHIELDS
Jobber of Saddlery Goods and Auto
Trimmers’ Supplies
6-8 Commerce St.S.W. Grand Rapids, Michigan

 

 

 

 

   
 
 
   

Parsing ome Nes

 

 

 

 

 

 

 

34 MICHIGAN TRADESMAN May 10, 1922
— os = The Survival of the Fittest in Phar- years in the entire drug industry. First
pac ( c: cael ST 2 _Y SE macy. let us consider the manufacturer, then

G ZY . = . = Y iG: Wells in his outline of His- the wholesaler and finally the retail
E rr y p = 3 = . = tory says: “There is always a slight pharmacist.

DRUGS* > DRUGGISTS SUNDRIES

as 4 ze

= 2 z

— ae 4

aap et 4

ae , =
TS | Mar =
we prisij lp lemmas 35 /—y)

   

at

()

 

» i)

wg
1
4

ge

—

 

r i
Ss

NS“

 

 

 

 

 

Michigan Board of Pharmacy.
President-—James HE. Way, Jackson.
Sec’y and Treas.

Muskegon.
Director of Drugs and Drug Stores

H. H. Hoffman, Sandusky: Oscar W.
Gorenfio, Detroit; Jacob C. Dykema,
Grand Rapids; J. A. Skinner, Cedar
Springs.

March Examination Session—Grand
tapids, March ei, ce and 23.

June Hxamination Session—Detroit,
June 20, 21 and 22.

 

isaac For the Ann Arbor
Pharmacy Meeting.

Grand Rapids, May 9—The follow-
ing is the detailed programme for the
meeting of the Michigan State Phar-
maceutical Association, to be held at
Ann Arbor June 6, 7 and 8:

Tuesday Morning.

10 a. m. sharp. Opening headquar-
ters at the Michigan Union.

il a. m. Informal reception to
delegates and all druggists and their
wives.

Tuesday Afternoon.

1:30 sharp. Opening the convention
in the reading room, second floor of
the Michigan Union.

Announcements, reading of com-
munications, appointment of Commit-
tee on Resolutions.

Address of the President—John G.
Steketee, Grand Rapids.

Report of the Secretary—Louis V.
Middleton, Grand Rapids.

Report of the Treasurer—Ellis E.
Faulkner, Middleville.

Reports of the Standing Commit-
tees—

Executive—E. W. Austin, Midland,
chairman.

Legislative—D. G. Look,
chairman.

Membership—W. G. Leacock, De-
troit, chairman.

Lowell,

Publicity—R. T. Lakey, Detroit,
chairman.
1923 Convention—W. G. Leacock,

Detroit, chairman.

Paper: “How to interest the drug
clerk in the State Association,’ by
Henry Steining, President of the Na-
tional Association of Drug Clerks.

Immediately after the afternoon
session, the Nominating Committee
will meet.

Tuesday Evening.

8 p.m. Natural Science Auditorium

The following papers will be equal-
ly as interesting to the ladies and will
be considered as part of the entertain-
ment program:

“The search for drug plants in
South America,” by Prof. Alexander
G. Ruthven, of the Department of
Botany, University of Michigan.

“Fixation of Nitrogen and_ the
Muscle Shoals Plant,” by Lieut. Col.
A. H. White, Prof. in the Department
of Chemical Engineering, University
of Michigan. This paper will be il-
lustrated with lantern slides and mo-
tion picture film.

Wednesday, June 7.
Michigan Union at 9 a. m. sharp.
Paper: “The N. A. R. D. and Na-

tional Legislation,” by Samuel C.
Henry, Secretary of the National As-
sociation of Retail Druggists.

Paper: “Accounting and Business,”
by Prof. William A. Paton, of the
Department of Economics, University
of Michigan.

Wednesday Noon.
Luncheon room, Michigan Union,

12 noon.

Noon luncheon, followed by a talk
by George R. Swain on “Conditions in
the Near East.” Mr. Swain was of-

Charles 8S. Koon,

ficial photographer of the Kelsey ex-
pedition.
Wednesday Afternoon.

Convention room of the Michigan
Union at 2:30_p. m.

lus trated lecture, ‘Manufacture
and sale of ice cream and fountain
products,” by Mr. W. A. McDonald,
of the Connor Ice Cream Co.

The ladies will be taken through
the Library, Art Gallery and other
University buildings. This tour of in-
spection will be through in time for
the next event.

4:15 p. m. Hill Auditorium,

Twilight Recital.

Musical program furnished by the
University School of Music.

This program has been arr anged so
that the druggists and their wives will
be able to attend this concert.

Wednesday Evening.

Banquet hall of the Michigan Union
at 06:30 0, m.

Banquet at the Michigan Union for
all registered guests.

Address, ‘The Marks of a Citizen,”
by Prof. Marion L. Burton, President
of the University of Michigan.

Dance following banquet and ad-

dress.
Thursday, June 8.

Thursday morning, Michigan Union
at 9 a. m. sharp.

Report of the Trades Interest Com-
mittee, G. Grommet, Detroit,
Chairman.

Paper on “The Future fo the Col-
lege of Pharmacy,” by Acting-Dean
Edward H. Kraus.

Report of the Secretary of the
soard of Pharmacy, Charles F. Koon,
Muskegon.

Report of the Prescott
Scholarship Association,
Mann, Detroit, Chairman.

Report of the Committee on Reso-
lutions.

Report of the Committee on Nom-
inations, Glen Staines, Detroit, chair-
man.

Election and Installation of Officers.

Thursday Afternoon.

Inspection of the University build-
ings and grounds at the invitation of
President Marion L. Burton, of the
University of Michigan.

Athletic program.
announced later.

Louis V. Middleton, Sec’y.

++.

‘Instructors Tour
State.

Madison, Wis., May 9—The Uni-
versity of Wisconsin’s extension divi-
sion is now sending out a circuit in-
structor, who visits five towns a week,
giving instruction in modern mer-
chandising and conducting classes in
retail selling.

R. E. Ellingwood is the instructor
and each week he visits Fond du Lac,
Neenah, Appleton, Green Bay and Os-
kosh. Each of these cities has voca-
tional schools for presenting courses
to sales clerks in retail stores.

The working principles of modern
and up-to-date merchandising meth-
ods as applied in progressive retail
establishments are given to the stu-
dents as a means of helping their own
problems. The courses cost the mer-
chants nothing, the expenses being
borne by the individual vocational
schools.

Memorial
Charles F.

Details to be

Retail Cities of

—_2+2——___
Doubt is the most potent paralyzer
of efficiency.

difference which we speak of as in-
dividuality. A thousand butterflies
this year may produce two or three
thousand next year; these latter will
look to us almost exactly like their
predecessors, but each one will have
just that slight difference. It is hard
for us to see individuality in butter-
flies because we do not observe them
very closely, but it is easy for us to
see it in men.

“Every species of living things is
continually dying and being born
again, as a multitude of fresh indi-
viduals. Consider, then, what must
happen to a new-born generation of
living things of any species. Some of
the individuals will be stronger or
sturdier or better suited to succeed in
life in some way than the rest, many
individuals will be weaker or less
suited. In particular single cases any
sort of luck or accident may occur,
but on the whole the better equipped
individuals will live and grow up and
reproduce themselves and the weaker
will as a rule go under. The latter
will be less able to get food, to fight
their enemies and pull through. So
that in each generation there is as it
were a picking over of a species a
picking out of the most of the weak
or unsuitable and a preference for the
strong and suitable. This process is
called Natural Selection or the Sur-
vival of the Fittest.”

Let us analyze the changes which
have taken place in the last thirty

The most reliable manufacturers
who are putting their products not
only up to standard. but of the very
highest purity, have established a
reputation which will continue to
flourish as long as this policy does.
Everyone is familiar with these manu-
facturing houses, and their reliability
is never questioned. A good many
other manufacturers have sunk into
oblivion because they did not follow
the examples of the better houses. In
other words the fitter survived.

In the wholesale drug or jobbing
field a radical change took place in
the last few years. So many new-
comers suddenly appeared since pro-
hibition, the reason for which is quite
clear to all of us. It is needless for
me to say that there really is no
legitimate demand for so many whole-
salers. All the old wholesalers whose
sole purpose is to supply the drug-
gists’ demands, and whose reputa-
tions are untarnished are still in force,
and in spite of unfair competition,
such as unheard of price cutting, will
continue to lead the field. .I know of
at least three houses where the third
generation is now taking the leading
part. Again the fitter will survive—
because good will and confidence of
the retail trade will strengthen the
honest wholesalers to continue in their
honest practices.

And finally we come to the retailer.
A similar condition confronted us.
Prohibition brought about a new

 

Novelties—A dvertising—Specialties
The Calendar Publishing Co.

G. J. HAAN, President-Manager

1229 Madison Ave.

Grand Rapids, Michigan

CITIZENS PHONE 31040

 

 
  

X CIGAR CO.

e CGood b the ee

  
 
 

JI¢Cigar

ISTRIBUTORS

    

 

You should see
those new

LOWNEY PACKAGES

the last word In
Package Chocolates

 

Springtime Candies

Now that Spring is here, get that Candy Case Freshened
up with a new stock of

Putnam’s High Grade
Bulk Candies

Made especially for those who prefer Good Candy.

Let us serve you.

Putnam Factory

Grand Rapids, Michigan

 

 

 

 

AOA RNE en

 

 

 

¥
i
h
}
£

 

ne

 

 

May 10, 1922

phase to our professioh. The Treas-
ury Department placed this added
burden upon our shoulders. For
years we have tried to raise the stand-
ards of our profession. The new type
of drug stores which are being opened
daily are besmirching our good name
instead of cleansing it.

I still remember the remarks of Dr.
Solis Cohn, the well-known  Phila-
delphia physician, on “The Function
of the True Pharmacist.” He said,

“It seems to me that a larger and
nobler meaning be given to the term
pharmacist. The true pharmacist has
a high function to fulfil—a much
higher function than drawing soda
water or handing out proprietaries
over the counter. When the physi-
cian ceased to collect and prepare the
drugs that he administered and turned
over to the apothecary that important
duty, in order to devote more time to
his own special study of diagnosis,
pathology and therapeutics, the apoth-
ecary became charged with all the
responsibilities concerning the medi-
caments that had heretofore rested up-
on the physician. In the evolution of
science and of art the responsibilities
both of physicians and pharmacists
have become greater, not less. The
grocer, or the notion dealer, or the
six-dollar clerk in the department
store, has sufficient knowledge _ to
take a package from the shelf and
hand it to a purchaser, or even to de-
cant a portion of it into another con-
tainer. As a physician I look to my
brother of the pharmaceutical profes-
sion for greater knowledge, greater
skill and greater assistance than I can
get from the grocer’s clerk or the
errand boy.”

All good physicians and all good
pharmacists agree heartily with Dr.
Cohn. The point remains, does the
new style pharmicist without his

MICHIGAN TRADESMAN

scientific knowledge come under the
heading, or is he ele a member of

the “Order of the Brass Rail.” Do not
confuse my statement. .By the new
style pharmacist, I do not mean the

newly graduated pharmacist, but
rather new drug store owner who
never was connected with or intended
to be, until the advent of prohibition.
The already established pharmacists
who conduct their business in a simi-
lar manner are just as despicable as
the new comers. And the number of
these is not few.
of the
here.

But have a care. The law
survival of the fittest applies
Only the true pharmacists will sur-
vive. The public will only too soon
realize that the great majority of the
new pharmacists are simply flying
false colors and that they do not care
about the drug end of the business,
since their illegitimate practices pay
them better.

Pharmacy should be the greatest of
applied sciences and the pharmacist
should occupy as high a position as
the physician or the chemist, and we

have all tried our best to make it so.
Shall we allow these “camouflage”
drug stores to flourish? But nay, it

is not up to us to decree. The law
of the survival of the fittest will de-
cide.

Stick to the straight and narrow
path and mark my word, you will
survive.

J. Leon Lascoff, Phar. D.
——_~+-22—____
The Spring Cleaning.

Of course every pharmacy is kept
so neat and sweet that there is no
necessity for a general spring house
cleaning; still this is the season when
it is a good idea to go over the
closets, shelves and corners and col-
lect useless junk. Its value reached
the zero point some time ago.

 

Soda Fountains
1922—The Banner Year—1922

 

 

Fountains

immediate attention.

Let us remind you again that we are the
distributors for the Guarantee Iceless Soda
manufactured by

Specialty Co., of Grand Haven.

We have placed since Jan. 1,
a score of Fountains in Drug Store, Candy
Stores and Lunch Rooms in Michigan.

We are still in a position to give your wants
Write our Mr. A. W.
Olds for plans and prices.

the

Fountain

1922, over

 

 

 

Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan

 

 

 

35

Wholesale Drug Price Current

 

Prices quoted are nominal, based on market the day of tissue.

Acids
Boric (Powd.) -. 17% @ 25
Boric (Xtal) --..17%@ 265

Carpolic oo 31@ 36
Citrie 22 60@ 65
Muriatieo ... 0 3%@ 8
Nittie 20 9@ 15
Cento oe 18@ 30
Sulphuric 3%@ 8
Wartarie: 0 40@ 60
Ammonla
Water, 26 deg. _. 10@ 18

Water, 18 deg. -. 8%@ 13
Water, 14 deg. _. 6%4@ 12

Carbonate  -.._. 22@ 26
Chloride (Gran) 10@ 20
Balsams
Copaiba, .2 . 60@1 00

Fir (Canada) __.2 50@2 75

Fir (Oregon) .._ 60@ 80
Pergo 3 75@4 00
Tol, 202 1 00@i 2°

Barks
Cassia (ordinary) 25@ 30
Cassia (Saigon) 50@ 60
Sassafras (pw. 55c) @ 650
— Cut (powd.)

pio: See ney 15@ 20
Berries
Cubeb 1 75@1 85
High oo 25@ 36
Haniper 2.0 7@ 15
Pricky Ash ______ @ 30
Extracts
Eicoerice 2... 60@ 65
Licorice powd. -_. 70@ 80
Flowers
Anica, 756@ 80
Chamomile (Ger.) 40@ 50
Chamomile Rom T5@1 25
Gums
Acacia, Ist... b0@ 655
Acacia, 2nd -_. 45@ 60
Acacia, Sorts -.. 20@ 25
Acacia, powdered 30@ 365

Aloes (Barb Pow) 2
Aloes (Cape Pow) 25 35
Aloes (Soc. Pow.) 70@ 75

Asafoetida iL 65@ 75

POW Shoe 1 00@1 25
Camphor: ...._. 1 20@1 25
Guaine 2200 @ 65
Guaiac, pow’d__ ¢ 75
FSI 76
Kino, powdered @ 8
Myrrh oe @ 170
Myrrh, powdered @ 7%
Opium 2220 9 00@9 40
Upluin, powd. 10 25@10 60
Opiuin, gran. 10 oe 60
shellac. 2.06. 1 15

00@
Shellac Bleached 1 05@1 20
Tragacanth  __-. 3 25@3 75
Tragacanth, pw. 2 i3@ 00
Turpentine —-.._. 25@ 30

Insecticldes

Arsenic 22-202. 09@ 20
Blue Vitriol, bbl. @ 0
Blue Vitriol, less 8@ 15
Bordeaux Mix Dry 14@ 29
Hellebore, White

powdered 20@ 30
Insect Powder ~. 45@ 75
Lead Arsenate Po. 16@ 28
Liime and Sulphur

Diy. 09144@23%
Paris Green -... 30@ 40
Leaves
Buchu  -..-----. 1 76@1 90
Buchu, powdered @2 00
Sage, bulk ~-____ 67@ 70
Sage, % loose _. 72@ 78
Sage, powdered.. 55@ 60

Senna, Alex. -.. 1 40@1 50
Senna, Tinn. -.. 30@ 36
Senna, Tinn. pow 25@ 35

Uva Ural: 20@ 26
Olls

Almonds, Bitter,

true. 2. 10 50@10 75
Almonds, Bitter,

artificial -... 2 50@2 76
Almonds, Swete,

true 1 00@1 25

 

Almonds, Sweet,
imitation -.... 60@1 00
Amber, crude -. 2 00@2 2
Amber, rectified 2 25@2 50
Axvise 2.2. 1 25@1 50
Bergamont -.-. 8 00@8 25
Caienur 2... 50@1 75
Caran 2000. 2 60@2 75
Castor ou 1 36@1 60
Cedar Leaf -... 1 50@1 76
Citronelia _....... 85@1 1
Clever 2. 3 25@3 50
Coconut ou. 25@ 35
Coed Liver ......_. 1 15@1 25
CvOtGw fo 2 25@2 50
Cotton Seed -... 1 25@1 35
Cubehs —......... 9 50@9 75
Roeeron 2.3. 4 00@4 25
Eucalyptus --.. 75@1 00

Hemlock, pure_
Juniper Berries

J

3
Juniper Wood 1 50@1 756
Lard, extra .... 1 25@1 45
Lard, No, 1 _.... 1 20@2 30
Lavendar Flow 5 00@5 25
Lavendar Gar’n 1 75@2 00
Demon 2 75@2 00
Linseed Boiled bbl. @ 99
Linseed bld less 1 06@1 14

Linseed, raw, bbl.
Linseed, ra., less 1 04@1 12

Mustard, true, oz. @2 75
Mustard, artifil, oz. @ 650
Neatsfoot ~~~. 1 15@1 30
Olive, pure __.. 3 75@4 75
Olive, Malaga,

yellow ........ 75@3 00
Olive, Malaga,

green 2. 2 75@3 00
Orange, Sweet 6 00@5 25
Origanum, pure 2 50
Origanum, com’! 1 00@1 20
Pennyroyal -... 2 50@2 765
Peppermint --.. 3 00@3 25
Rose, pure -. 12 00@16 00

Rosemary Flows 1 50@1 75
Sandalwood, E

L ee oe ose 76
Sassafras, true 1 75@2 00
Sassafras, arti] 1 00@1 25
Spearmint —.. 3 756@4 00
Sperm 2. 2 40@2 60
Taney 225 2 12 ei 75
tar, USP 2 65
Turpentine, bbl. —_ “7 89
Turpentine, less 96@1 04
Wintergreen,

(eat So 6 50@7 00
Wintergreen, sweet

biceh 2.8 2 3 25@3 60
Wintergreen art 80@1 10
Wormseed ___. 6 50@6 75
Wormwood __ 18 00@18 25

Potassium
Bicarbonate -... 35@ 40
Bichromate _.._._ 1b@ 25
Bromide ...0 385@ 45
Carbonate _._.. 30@ 35
Chlorate, gran’r 23@ 30
Chlorate, powd.

GF xtal 16@ 25
Cyanide 2... 35@ 60
HOdide: 22 3 92@4 08
Permanganate _._ 25@ 40
Prussate, yellow 45@ 6565
Prussiate, red-_. 65@ 75
Sulphate _....._ 40@ 50

Roots
AWanee @ 50
Blood, powdered. 30@ 40
Calamus ee HVE Shh few 71)
Elecampane, pwd 25@ 30
Gentian, powd.._. 20@ 30
Ginger, African,

powdered ______ 23@ 30
Ginger, Jamaica 62@ 60
Ginger, Jamaica,

_ powdered _... 42@ 50
Goldenseal, pow. 5 50@6 00
Ipecac, powd. -_ 2 75@3 00
Eicoricea = 0 40@ 45
Licorice, powd. 25@ 30
Orris, powdered 30@ 40
Poke, powdered 30@ 3

» 35

Rhubarb, powd. 1 15@1 25

Rosinwood, powd. 30@ 35
eo Hond.

ee 1 25@1 40

Ground o..4. @ 70
Squills 2.2. 35@ 40
Squills, powdered 60@ 70
Tumeric, powd. 15@ 20
Valerian, powd. 50@ 60

Seeds
Aniline... 4 35
Anise, powdered 38 40

Or, 2 13@ 15
Canary jo 9@ 15
Caraway, Po. 17@_ 20
Cardamon  --.W_ 50@1 76
Celery, powd. .40 .30@ _ .35
Corlander pow. .25 15@ 20

ee 10@ 20
Bennell 2.0 18@ 25
a 08%@ 13

Flax, ground __
a pow. 8@ 15

Henip 0 8@ 15
Labalia: Powd. --. @ 1 50
Mustard, yellow 10@ 15
Mustard, black -. 15@ 20
POupy. 2.55.50. 8 5@
Quince @
Rane —.. _

Gatadiia

Sunflower

Worm Levant 2 65@2 75

 

 

Tinctures
ACoOnite —..02... @1 80
AIOGE coc @1 46
Arnica @1 10
Asafoetida u...-. @2 40
Belladonna ....._ @1 35
Benzom i... 2... @2 10
Benzoin Comp’d @2 65
RuUOnG @2 55
Cantharadies —.. @2 85
Cansioum 2.) 2 20
Caetechu 22.0. @1 75
Ciecnona @2 10
Colehicum 1 80
Cubebe 2... 3 00
Digitalis —___....... @1 80
Gentian 2. @1 35
Giger, DD. Sy 1 80
Cusine 225 @2 20
Guaiac, Ammon. @2 00
lOGinNe 2 @ 95
Iodine, Sane @1 60
drOn,: Glo. 3 @1 35
Ramo oo @1 40
DOO @2 50
Nee Vomica |. @1 55
Go) 2... @3 50
Opium, Camp. @ %
Opium, Deodorz’d @3 50
Raubarb @1 70
Paints
Lead, red dry . 1%4@12%

Lead, white dry oie

Lead, white oil 124%@12%
Ochre, yellow bbl. @ 2
Ochre, yellow less 2%2@ 6
Ube oo 5@ 8
Red Venet’n Am. 3% 7
Red Venet’n Eng. 4 8
Whiting, bbl .. @ 4%
Whiting 2... 5%@ 10
L. H. P. Prep. 2 50@2 76
Rogers Prep. -. 2 50@2 76
Miscellaneous

Acetanalid —....... 55@ 76
AM 25.023 Os@ 12
Alum, powd. and

ground 09@ 16
Bismuth, Subni-

trate oo 2 76@2 93
Borax xtal or

powdered -... 7%@ 13

Cantharades, po 1 75@4 00

Calomel oo 1 29@1 40
Capsicum .......... 40@ 45
Carmine 2.30 6 00@6 60
Cassia Buds .... ion 30
Cleves. .........- 65
Chalk Prepared ie 16
Chioreform ..... 61@ 72
Chloral Hydrate 1 ‘sa 85
Cocaine: oo). 92 5@10 7
Cocoa Butter -.. 55@
Corks, list, iess o@s0%
Copperas clas es
Copperas, Powd. 10 i0
Corrosive Sublm 1 11@1 30
Cream Tartar 371@ 45
Cuttle, bone --.- 65@ 175
Derteme 05@ 15

Dover’s Powder 3 60@4 00

  

Emery, All Nos. 10 15
Emery, Powdered. 8 10
iipsom Salts, bbis. @ 3%
Wpsom Salts, less 4%@ 09
Ergot, powdered 1 75@2 00
Flake White —_-- 1b@ 20
Formaldehyde, Ib. 13@ 20
Gélatine: 2... 1 30@1 50
Glassware, less 55%.
Glassware, full case 60%.
Glauber Salts, bbl. @03%
Glauber Salts less 04@
Glue, Brown  -. 21@ 30
Glue, Brown Grd 124@ 20
Glue, White ... 35
Glue, White Grd. 300 35
Glycerine —_ - 20@ 30
Hops 2. -~ 65@ 75
Jodine —..... 5 68@6 09
Iodoform. 6 60@7 05
Lead Acetate ~~ 18@ 25
Lycopedium -_-. 1 50@1 75
Mace oe 75@ 80
Mace, powdered 95@1 00
Menthol —._.._... 50@9 00
Morphine _..... 7 75@8& 80
Nux Vomica ..... 30

Nux Vomica, pow. 23@ 30

 

Pepper black pow. 32@35
Pepper, white _. 40@ 45
Pitch, Burgundy eo 15
Quassia -........ 13

Quinine --....._. 82@1 43
Rochelle Salts -. 30@ 40
Saccharme ——..... @ 30
Salt Peter — 11@ 22
Seidlitz Mixture Lo 40
Soap, green _-_.. 15@ 30
Soap mott castile 22%@ 25

ner white castile

CASO @13 50
Sean eo castile

less, per bar —-.- =f -
Soda Agh  .....

Soda Bicarbonate oa@i0
Soda, Sal 24@ &

Spirits Camphor 1 35
Sulphur, roll -... 04 10
Sulphur, Subl. —. 1% =
Tarnarinds <2.

Tartar Emetic -- a i
Turpentine, Ven. 560@2 25
Vanilla Ex. pure 1 75@2 26
Witch Hazel —. 1 47@2 00

Zinc Sulphate — 06

 

 

36

MICHIGAN TRADESMAN

May 10, 1922

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-

ing, and are intended to be correct at time of going to press.

Prices, however,

are liable to change at any time, and country merchants will have their orders
filled at market prices at date of purchase.

Van Camp Beans
Wool

Apples No. 10
Asparagus No. 1
Garoline oe

AMMONIA

Arctic Brand

16 oz., 2 doz.

per doz.

rx iL, 2
Parsons,
Parson,

Parsons, 1

doz., 12 oz.
3 doz. small
2 doz.
doz., lge.

AXLE GREASE

10 Ib. pails, per doz.

in carton,

ee OT

 

“ADVANCED

~2

Aoorn

eons

8 20
15 lb. pails, per doz. 11 20
25 lb. pails, per doz. 17 70

BAKING POWDERS

Calumet, 4 0z., doz. 97%
Calumet, 8 oz., doz. 1 95
Calumet, 16 oz. ,doz. 3 35
Calumet, 5 Ib., doz. 12 75
Calumet, 10 Ib., doz. 19 00
x. C., 10c, Goz. 95
K. C., 20c, doz. --.. 1 85
K. C., 25c, doz. ---. 2 36
K. C., 6 Ib., doz. ____ 7 00
Queen Flake, 6 oz. -- 1 35
Queen Flake, 50s, kegs 11
Royal, 10c, doz. ~----- 95
Royal, 6 oz., doz. -- 2 70
Royal, 12 oz., doz... 5 20
Royal, S ib. ---______ 1 20
Rumford, 10c, doz. -- 95
Rumford, 8 0oz., doz : 85
Rumford, 12 oz., doz. 2 40
Rumford, 5 lb., doz. 12 60
Ryzon, 0Z., doz. _- 1 35
Ryzon, 8 oz., doz. ~~ 2 26
Ryzon, - oz., doz. ~~ 4 05
Ryzon, ib, 2! 24 00
Rocket, 6 oz., doz. 1 25
BLUING
Jennings Condensed Pearl
C-P-B “Seal Cap”

3 doz. Case (15c) ~--- 3 75
BREAKFAST FOODS
Cracked Wheat, 24-2 4 2
Cream of Wheat ---. 7 5 50
Pillsbury’s Best Cer’l 85
Quaker Puffed Rice-- .

uaker Puffed Wheat
oeker Brfst Biscuit
Ralston Purina ------
Ralston Branzos
Ralston Foed, large --
Ralston Food, small_-
Saxon Wheat Food --
Shred. Wheat Biscuit

Post’s Brands.

Grape-Nuts, 248 -----
Grape-Nuts, 100s ----
Postum Cereal, 12s —-
Post Toasties, 36s --
Post Toasties, 24s --

BROOMS
No. 4, 4 Strin
Standard Parlor 23 Ib.
Fancy Parlor, 23 Ib.
Ex Fancy Parlor 25 ‘Ib

 

2
5
4
:
4
3
2
4
3

thr pe
tw
uo

o
oS

Ex. Fey, Parlor 26 Ib
ny. 00
Whisk, No, 3 2 25
Whisk. No. 1 ___..___- 00
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 lin ~-. 1 75
Pointed Ends --------. 1 25
Stove
mo, to 1 10
Ne. 6 ee 1 365
— Shoe os
oO. oe
Ne: 2 1 25
. ee 2 00
BUTTER COLOR
Dandelion, 25c size -_ 2 85
Nedrow, 3 oz., doz. 2 50
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. —----- 12.8
Paraffine, 6s —_--_--. 14
Paraffine, 128 -..--... 14
Wicking a ae

DECLINED
Clothes Lines Farina
Split Peas Hominy
Twine Flour
H. P. Beans Finol Oil

Flake White Soap
Lima Beans

Calif.
Pillsburys
Y. and

CANNED FRUIT.
Apples, 3 Ib. Standard 1 75
Apples, No. 10 5 75@6 00
apple Sauce, No. 2. 2 35
Apricots, No. 1 1 90@2 00
Apricots, No. 2
Apricots, No. 2% 2 a3 50
Apricots, No. 10 9 00@13 50
Blueberries, No. 2 3 00
Blueberries, No. 10__ 15 00
Cherries, No. 2_.3 00@3 50
Cherries, No. 2% 4 00@4 95
Cherries, No. 10 ___. 18 00
nag _ 2 4 00
Peaches,
Peaches, No. e Sliced 1 40
Peaches, No. 2
Peaches, No. 2%,
Peaches, 2% Cal.
Peaches, No. 10,
Peaches, No. 10, Cal.
Pineapple, 1, slic. 1 60@1 76
Pineapple, No. 2, slic. 2 76
Pineapple, 2, Brk slic. 2 26
Pineapple, 2%, sliced 3 50
Pineapple, No. 2, crus. 2 2
Pineap., 10, crus. 7 ead 0

2

Pears, No, 2 25
Pears, No. 24% __.__. 4 26
Plums, No 2 2 4 25
Plums, No. 2% —------ 3 00

2%
Raspberries No. 2, bik. 3 25
Rhubarb, No. 10  -_-- 5 25

CANNED FISH.
Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 3 3 00@3 40
Clams, Steamed, No. 1 1 75
Clams, Minced, No. 1 2 50
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz.
Chicken Haddie, No. 1
Fish Flakes, small —-_
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. —-
Lobsters, No. %, Star
Lobster, No. 4%, Star
Shrimp, No. 1, wet —-
Shrimp, No. 1, dry
Sard’s, % Oil, kk. i 25@4 75
Sardines, yy Oil, k’less 3 75
Sardines, % Smoked 7
Sardines, % Mus. 3 75@4
Salmon, Warrens, %s 2
Salmon, Warrens, 1 lb 4
Salmon, Red Alaska__ 2 85
Salmond, Med. Alaska 2 00
Salmon, Pink Alaska 1 45
Sardines, Im. %, ea. 10@28
Sardines Im., %, ea. 25

fmt bet DD pdm i ht bet DO BO OD
co
oa

aS
Snae

Sardines, Cal. _. 1 75@2 10
Tuna, %, Albocore -. 90
Tuna, 4%, Nekco ---- 1 65
Tuna, %, Regent -. 2 25

CANNED MEAT.
Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut 4 50
Bacon, Large, Erie —. 2 25
Beef, No. 1, Corned —. 2 70
Beef, No. 1, Roast —_ 2 70
Beef, No. % Rose Sli.
Beef, No. %, Qua. sli. 1 90
Beef, No. 1, Qua. sli. 3 10
Beef, No. 1, B’nut, sli. 5 70
Beef, No. %, B’nut sli. 3 15
Beefsteak & Onions, 1s 3 35

Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s --~ 2 20
Deviled Ham, ¥%s --. 3 60

Hamburg Steak &
Onions, No. 1 3
Potted Beef, 4 oz. _..1 4
Potted Meat, 4 Libby 50
Potted Meat, % Libby 90
Potted Meat, % Rose 85
Potted Ham, Gen. % 2 16
Vienna Saus., No. % 1 35
Veal Loaf, Medium — 2 30

Derby Brands In Glass.

Ox Tongue, 2 lb. -_.. 19 50
Sliced Ox Tongue, \% 4 60
Calf Tongue, No. 1. 6 45

Lamb Tongue, Wh. 1s 6 00

Lamb Tongue, sm. sli. 2 26
Lunch Tongue, No. 1 6 00
Lunch Tongue, No. % 3 66
Deviled Ham, awe @ OD
Vienna Sausage, sm. 1 80
Vienna Sausage, Lge. 2 90
Sliced Beef, small —_- i 85
Boneless Pigs Feet, pt. 3 15
Boneless Pigs Feet, qt. 5 50
Sandwich Spread, 2 25
Baked Beans,

Beechnut, 16 oz. --.. : 35
Campbells w2-1----- 2

Climatic Gem, 18 oz. a
Fremont, No. 2 as
Snider, No. 1 ------. 1 10
Snider, No. 2 0. 55
Van Camp, Small —... 1 00
Van Camp, Med, --.. 1 40

Semdac Polish

Best Cereal
Michigan Cheese

CANNED VEGETABLES.
Asparagus.
No. 1, Green tips _. 3 9y
No. 2%, Lge. Gr. 3 75@4 50
Wax Beans, 2s 1 35@3 75
Wax Beans, No. 10 __ 6 00
Green Beans, 2s 1 60@4 75
Green Beans, No. 10_. . 25
Lima Beans, No. 2 Gr. 2 00
Lima Beans, 2s, Soaked 96
Red Kid., No. 2 1 80@1 55
Beets, No. 2, wh. 1 60@2 40
Beets, No. 2, cut 1 25@1 75
Beets, No. 3, cut 1 40@2 10
Corn, No. 2, St. 1 10@1 35
Corn, No. 2, Ex-Stan. 1 55
Corn, No. 2, Fan 1 60@2 25
Corn, No. 2 Fy. glass : 25

Corn, No. 10
Hominy, No. 3 1 is@i 35
2, " whole -. 1 90

Okra, No.
Okra, No. 2, cult... 1:60
Dehydrated Veg Soup 90
Dehydrated Potatoes, lb 46
Mushrooms, Hotels __ 38
Mushrooms, Choice _.. 48
Mushrooms, Sur Extra 65
Peas, No. 2. E.J. 1 25@1 80
Peas, No. 2, Sift.,
fine 1 60@2 10
Peas, No. 2, Ex. Sift.
m4. 1 90@2 10
Peas, . Fine, French 32
Pumpkin, No. 32 : ”
Pumpkin, No. 10 ___
Pimentos, 4%, each isos
Pimentoes, %, each __— 27
Sw’t Potatoes, No. 24% 2 s
Paurkraut, No. 3 __._
Succotash., No. 21 60@2 3
Succotash, No. - glass 3 45
Spinach, ‘No. 1 35

Spinach, No. . 1 45@1 75
Spinach, No. 3 2 10@2 85
Spinach, No. 10 __.. 7 25
Tomatoes, No. 2 1 45@1 65
Tomatoes, No. 3 1 90@2 25
Tomatoes, No. 2, glass 2 85
Tomatoes, No. 10 —_--
CATSUP.
B-nut, Large —~_-_.. mn @ Od
B-nut, Small _....__ 1 80
Fraziers, 14 oz. ------ 2 26
Libby, 14 oz. ..... 3 90
Libby, 8 oz. —....... 1 90
Van Camp, 8 oz. ---. 1 90
Van Camp, 16 oz. —. 3 15
Lilly Valley, pint —-. 2 95
Lilly Valley, % Pint 1 80
CHILI SAUCE.

Snider, 16 * eee 3 60
Snider, 8

 

2 35
Lilly Vallag, % Pint 2 40

OYSTER COCKTAIL.

Sniders, 16 oz. ~--.-- 3 50
Sniders, & 0Z. —--.-.. 2 35
CHEESE.
Requefort — oo 85
Kraft “mall tins -_-. 1 40
Kraft American ----. 2 75
Chili, small tins ---. 1 40
Pimento, small tins ~ 1 40
Roquefort, small tins 2 25

Camembert, small tins 2 25
Brick 18

Wisconsin Flats ~~. 19
Wisconsin Daisy ---. 19
Lonenorn 2. 19
New Work 25 22

Michigan Full Cream 18

   

Sap saeco _ 3 48
CHEWING GUM
Adams Black Jack ---. 65
Adams Bloodberry ---- 65
Adams Calif. Fruit 65
Adams Chiclets ~.. 65
Adams Sen Sen -- 65
Adams Yucatan -- 65
Beeman’s Pepsin ~----~ 65
Beecnmut 2. 70
Doublemint ------------ 65
suey. Hruit 2... 65
Sapota Gum_--_----.. 1 26

Spearmint, Wrigleys --~ 65
Spic-Spans Mxd Flavors 65
Wrigley’s P-K  ------ —— 65
Zeno

" CHOCOLATE.

Baker, Caracas, %s ~-- 35
Baker, Caracas, %s --- 33
Baker, Premium, %s8 ~~ 36
Baker, Premium, 4s ~~. 32
Baker, Premium, %s ~~ 32
Hersheys, Premium, %s 36
Hersheys, Premium, %s 36
Runkle, Premium, %s_ 34
Runkle, Premium, ¥s_ 37
Vienna Sweet, 24s —.. 1 75

COCOA

excel
Bunte,
Bunte, b. 3
Droste’s Dutch, 1 Ib.__ : 00
Droste’s Dutch,

 

Droste’s Dutch, %& Ib. 3 00
Fieraeys, USB 2. 33
Hersheys, %s —.._-____ — 28
ger os 36
LOWREY, WMS i 40
Lownevs Wa 40
Lowney, +6 _..3 3
Lowney, 5 lb. cans ____ $1
Van tiouten, Ysa 2... 75
Van Houten, %s _____- 75
COCOANUT
%s, 5 Ib. case Dunham 50
Ms, 5 ib. cage .. 48
Y%s & Ws, 15 Ib. case 49

Bulk, barrels
96 2 oz. pkgs., per case 8 09
48 4 oz. pkgs., per case 7 60

CLOTHES LINE

Hemp, 50 ff 60
Twisted Cotton, oO <t. 1 50
Braided, 50 ft. .- = 2 59
Sash Cord be 3 65
COFFEE ROASTED
Bulk
RO 61%
Pamtes as@ui
Maracaibo Soe ee
Guatemala _.... 36
Java and Mocha ___._ 39
BOROIA 202 27
Peaberry) o.oo 26

McLaughlin’s XXXX
McLaughlin's XXXX pack-
age coffee is sold to retail-
ers only. Mail all orders
direct to W. F. McLaugh-
lin & Co., Chicago.

a. 4 2D
-- 09%

CONDENSED MILK

Hagie, 4 doz. ___ 9 00
Leader, 4 doz. ______ 5 60
MILK COMPOUND
Hebe, Tall, 4 doz. __ 3 70
Hebe, Baby, 8 doz. __ 3 60
Carolene, Tall, 4 doz. 3 40
Carolene, Baby —--___ 3 35

EVAPORATED MILK

Carnation, Tall, 4 doz. 4 50
Carnation, Baby, 8 dz 4 40

Every Day, Tall -_.. 4 50
Every Day, Baby —__. : 30
Goshen, Tall | 4 25
Goshen, Gallon -.__.. 4 25

me ATMA a

DUNDEE
BRAND

 

Oatman’s Dundee,

tall, 468 ee 4 50
Oatman’s Dundee,

baby, Bo 4 40
Pet, PAN fe 4 50
Pet, Baby, 8 oz. ---. 4 40
Silver Cow, Tall -_-. 4 50
Silver Cow, Baby --. 4 40
Van Camp, Tall -__. 4 50
Van Camp, Baby ---- 3 30
White House, Tall _. 4 25

White House, Baby — 4 00

CIGARS
Worden Grocer Co. Brands
Harvester Line.

Kiddies, 100s —______ 50
Record Breakers, 50s 75 00
Délmonico, 50s -._.... 75 00
Perfecto, 50s --W. 95 00

The La Azora Line.

Agreements, 50s --._ 68 00
Washington, 50s __. 75 00
Biltmore, 50s, wood 95 00

Sanchez & Haya Line
Clear Havana Cigars made
in Tampa, Fla.

Specials, 50s —- -___ 5 00
Diplomatics, 50s -. 95 00
Bishops, 508 —_--__. 115 00
Rosa, 608 22 125 00
Victoria Tins _-_____- 115 00
National, 508 —-.___ 130 00

Original Queens, 50s 150 00
Worden Special, 25a 185 00

Webster Cigar Co.
Plaza, 50s, Wood -. 95 00
Coronado, 50s, Tin —. 95 00
Belmont, 50s, Wood 110 4
St. Reges, 50s, Wood 125 0
Vanderbilt, 258, Wd 140 00

Ignacia Haya

Extra Fancy Clear Havana
Made in Tampa, Fla.

Delicades, 508  .__L 115 00
Queens, a 180 00
Perfecto, 258 —_____ _-185 00

Starlight Bros.
La Rose De Paris rags

Coquettes, 508 -_____ 0
Caballeros, POR 70 00
Rouse, 506 2202 115 00
Peninsular Club, 258 ea oe
CHICOR, 256 150 00
Palmas, 258 _-_-____ 75 00
Perféctos, 258 _______ 195 00

Rosenthas Bros.
R. B. Londres, 50s,
Tissue Wrapped -~ 58 00
B. Invincible. 50s,
Foil Wrapped -__._ 70 00

Union Made Brands
Fl Overture, 50s, foil 75 00
Ology, 50s) 2 58 00

Our Nickel Brands
New Currency, 100s__ 00
Lioba; 100s... » 00
Eventual, BOS. Bob 3 00
New Pantella, 100 __ 37 50

Cheroots
Old Virginia, 100s __ 23 50

Stogies
Home Run, 60, Tin 18 60
Havana Gem, 100 wd 26 00

CIGARETTES.

One Eleven, 15 in pkg 96
Beechnut, 20, Plain __ 6
Home Run, 20, Plain 6
Yankee Girl, 20, Plain 6 00
Sunshine, 20, Plain __ 6
Red Band, 26 Plain, —_ 6

Stroller, 15 in pkg. 96

Nebo, 20, Pigin 7 00
Camels, 20, Plain ___. 6 80
Relu, 20, Pia 80
Lucky Strike, 20s ___ 6 80
Sweet Caporal, 20, pl. 7 20
Windsor Castle Fag 20 8 00
Chesterfield, 10 & 207 20

Piedmont, 10 & 20, Pl. 7 20
Spur, 20, Plain 7

Sweet Tips, 20, Plain 7 50
Idle Hour, 20, Plain __ 7 50
Omar, 20, Plain ~.____ 9 20
Falks Havana, 20, Pl. 9 75
Richm’d S Cut, 20, pl. 10 00
Richm’d 1 Cut, 20 ck. 10 00
Fatima, 20, Plain _. 9 20
Helmar, 20, Plain -. 10 60
English Ovals, 20 Pl. 10 60
Turkish Trop., 10 ck 11 60
London Life, 10, cork 11 50
Helmar, 10, Plain —. 11 60
Herbert Tarryton, 20 12 25

Egyptian eee 10 ck. 12 00
Murad, 20, Plain --__ 15 60
Murad, 10, Plain -.. 16 00

Murad, 10, cork or pl. 16 00
Murad, 20; cork or pl. 16 00
Luxury. 10, cork _.. 16 00
Melachrino, No. 9, 10,

cork or plain ~___. 16 00
Melachrino, No. 9, 20,
cork or plain -... 16 00

Melach’o, No. 9, 10,St 16 50
Melach’o, No. 9, 20, St 16 50
Natural, 10 and 20__ 16 00
aoe No. 15, a6

cor
Pall Mall Rd., 20, pl. 17 00
Benson & Hedges, 10 20 00
Rameses, 10, Plain _. 17 50
Milo Violet 10, Gold 20 00
Deities, 10 2
Condex, 10
Philips Morris, 10 —.
Brening Own, 10, Pl. 28 00
Ambassador, 10 2
Benson & Hedges
Tuberettes ~----__

65 00

CIGARETTE PAPERS.

Riz La Croix, Wh., dz. 42
Riz La Wheat Br., dz 42
Riz Tam Tam, 2 dz for 87
Zig Zag, per 100 7 25

‘“TOBACCO—FINE CUT.

Liggett & Myers Brands
Hiawatha, 10c, doz... 96
Hiawatha, 16 oz., dz. 12 00
Red Bell, 10c, doz 96
Red Bell, 35c, doz... 3 50
Red Bell, 75c Pails dz. 7 40
Sterling, 10c, doz. ~. 96
Sweet Burley, 10c, dz. 96
Sweet Burley, 45c foil 4 25
Swt. Burley, 95c Dru. 9 45
Sweet Cuba, 10c, dz. 96
Sweet Cuba, 45c, doz. 4 25
Sweet Cuba, 95c Pail 9 45
Sweet Orange, 10c, dz 96

Scotten Dillon & Co. Brand

Dan Patch, 10c, doz. 90
Dan Patch, 16 oz., dz. 7 50
Ojibwa, 10c, doz. —. 96
Ojibwa, oz., doz... 3 85
Ojibwa, 95c, doz. —-__ 8 50
Ojibwa, 90c, doz. —-.. 8 00

Sweet Mist, 10c, doz. 96
Uncle Daniel, 10c, doz. 96
Uncle Daniel, 16 oz. 10 26

J. J. Bagley & Co. Brands.
Mayflower, 16 oz., ds 15 00

P. Lorrilard Brands.

Pioneer, 10c, doz. .. 96
Tiger, 10c, doz. .... 98
Tiger, 50c, doz. --_ 80

Weyman Bruton Co. Brand
Right Cut, 10c, doz. 95
W-B Cut, 10c, doz. —. 95

PLUG TOBACCO.

American Tobacco Co.
Brands,

Amer. Navy, 10c, dos. 96
Amer. Navy, per plug 64
Jolly Tar, 24, per plug 16
Gold Rope, 10c, doz. 96
Boot Jack, 15c, doz. 1 44
Piper Heidsieck, l0c 96
Piper Heidsieck, 20c_ 1 92
Spear Head, 10¢ cuts
Spear Head, per plug 64
Square Deal, per plug 64
Standard Navy, 8, pig 64
Town Talk, per ‘plug 56
Liggett & Myers Brands.
Clipper, per plug _. 66
Chops, 10c, doz. 96
Drummond Nat. L. 15¢ 1 44
Honey Dip Twist, 10c 96
Granger Twist, 10¢, dz. 96
Horse Shoe, per plug 74
J. T. Bright, per plug 66
J. T. Smooth, plug. 24
J. T. R. and R., plug 24
King Pin, per plug -. 32
King Pin, 10c cuts, ea 08
Masterpiece, per plug 41
Picnic Twist, 10c, doz. 96
Pure Grape, 10c, doz. 96
Spark Plug, per case 1 92
Star, per plug

Uncle Sam, 324 10c cut 2 66

Scotton, Dillon & Co.
Brands.
Bracer, per plug —__. 38
Cream De Menthe, 10c 96
Peachey, per plug ---. 64

Stronghold, per plug. 64
Yankee Girl, per plug 66

P. Lurrilard Brands.

Climax, 10c tins, doz. 96
Climax Smooth, plug 72
Climax Thick, per plug 72
Red Cross, 10c cuts_. 96
Red Crces, per plug 48

R. J. Reynolds Tobacco Co,
Brands.

Apple, 5 Ib. Butt, Ih 8
Caramel Twist, per lb. 8@
Gravely Superior, 10c 96
Humbug, per lb. —. 1 28
Kismet, per lb. WW
Liberty Bell, per lb. 65
Maritana, 15¢ Foil, dz. 1 44
Mickey Twist, per lb. 172

John J. Bagley & Co
Brands,

Maple Dip, per plug__ 56

SMOKING TOBACCO.

American Tobacco Co.
Brands.

Banner, &. C., 10c, dz. 96
Banner, L. C., 40c, dz. 3 84
Blue Boar, 25c Foil 2 28
Blue Boar, 30c Vac tin 2 76
Bob White, gran., 10c 96
Bull Durham, 10c, dz. 96
Drum, Gran., 10c, dz. 96
Five Bros. 10c, doz. 96
Giant, L. C., 10c, dz. 96
Giant, L. C., 30c, dz. 2 88
Giant, L. C, Pails, dz 6 84
Garrick, 380c Foil, dz. 2 70
Imperial Cube Cut, 30c 2 88
Lucky Strike, R. Cut 1 53
Myrtle Navy Plug Cut 96
Myrtle eee lbc Po. 1 44
Navy, G. & A., 10c _. 96
Nigger Hair, 10¢, doz. 96
Nigger Hair, Pails, dz 8 40
Nigger Head, P.C 10c 96
Old English, C. C. 16¢ 1 53
Peerless, L. 10a 96
Peerless, L. C., 35¢e dz. 3 36
Peerless, L. ron Pails 7 44
Rob Roy, L. 9
Rob Roy, L.
Rob Roy, L. C., pails 8 40
Sweet Maple Scrap, 96
Soldier Boy, L. C., 10c 96
Soldier Boy, L. C., pail 7 32
Tuxedo, Gran. 15c = ; 44
Tuxedo, Gran., 17c, dz 1 58
Tuxedo, Gran. Cut
plugs, 8 oz. tins — 6 72
Yale Mix., 15 vac. tin 1 44
Liggett & Meyers Brands,
Briar Pipe, doz. -...  9@
Cuban Star, L. C., 100 96
Cuban Star, Pails, dz. 6
Corn Cake, Gran.
Corn Cake, Gran.,
Corn Cake, Gran.,
Corn Cake, Gran., 50c 4 80
Duke’s Mixture, ioc 96
Glad Hand, L. C. 1 96
Growler, L. Cc., ion”
Growler, L.
Growler, L. C., 50c_ & 00
La Turka, Plug C, 15c 1 44
nef Hour, L. C., 100 896
oe Cut P., 0c 96
C. P., 90c Jars 9 00
Pilot,’ Long Cut, 25c 2 50
Plow Boy, 10c, dos. 96
Plow Boy, 70c Pails 7 40
Summertime, 10c, doz. 96
Summertime, 30c, ds. 3 9¢

 

 

 

 

ne ERIE

aan ee

 

 

 

 

 

 

 

 

May 10, 1922 MICHIGAN TRADESMAN 37
Summertime, 65c Pails 6 50 United States Tobacco Co. ee GOODS FRUIT JARS NUTS. Veal
Sweet Tip Top, 10c, dz 96 Brands. Bea Mason, pts., per gross 7 55 Whole Top,
Velvet, Cut Plug, 10c 96 Central Union, 15c, dz. 1 44 Med. Hand Pic pou a 07% Mason, qts., pr gross § 90 Almonds. Terregona_. 22 Goon 2 11
Velvet, Cut Plug, tins 153 Shag, 15c Tins, doz. 144 (+) Pins ee Ge Mason, +6 gal, gross 11 80 Brazil, Large —..._.. 14 DECC 09
Velvet, Cut Plug, 8 0z. 6 72 Shag, 15c Papers, doz. 1 44 Bereta Swedish ee 08% Ident Glase Yop, pts. 2 00 Panecy mixed —....._. 21 amb
Velvet, C. Pl. 16 oz. 15 84 Dill’s Best, 16c, doz. 152 Req Kidney "7 031, Ideal Glass Top, qts. 10 80 Fiberts, Sicily /---___ 16 Good 31
Yum Yum, 10c, doz. 96 Dill’s Best Gran., 16c 1 52 : ao poce - Ideal Glass Top, _ Peanuts, Virginia raw 09 Meare 22 29
Yum Yum, 70c pails 6 80 Dill’s Best, 17c Tins 1 52 erin gallon ...._........ 18 90 Peanuts, Vir. roasted 4 Pode 26
or 3 : : 2 Peanuts, Jumbo raw
P. Lorlilard’s Brands. Snuff. 25 1 lb. packages ____ 2 80 Be: at : . Mutton.
Beechnut Scrap, doz. 96 oor eee. = ~ = Bulk, per 100 Ibs. ---. 06% GELATINE aces _— = us Medtum = me anana- _
4 : Sea, andening, ce Cox’s 1 doz., large —. 1 90 Fae ohana 6 rg aeCium = —-— ae
Buss, L. C., 1c, doz. | 96 Seal Goteborg, 10c, roll 64 Hominy Cox’s 1 doz., small __ 1 25 ; ecans, Jumbo eR 80 Oe 16
Buzz, L. C., 35c, doz. 3 30 Roark 100 th. caek 9 50 i +49 Walnuts, Grenoble -. 34 Heavy hogs 10
nn. i C, 8, a To oe oe. ee ee Se eee 8 oe 345  Wainuts, Sorento -.-_ 36 i.
, , 3 7 , Oe 9 Medium hogs ____ 13
Chips, P. C., 10c, 4 gg Seal Norkopping, 10c 64 Knox’s Sparkling, doz. 2 25 . ie
ps, c, doz. ; 8 Macaroni c te tani » OF Salted Peanuts dent hogs 2. 13
Honest Scr. d gg Seal Norkopping, 1 Ib. 5 ; Knox’s Acidu’d, doz. 225  _, " %
Open Scar, Sn az. 96 Domestic, 20 Ib. box 07% Minute, 3 doz. —---_- Zon ancy, No, t 10 Sows and stags ___. 10
ieee. Gal ©. ioe Aen be CONFECTIONERY Domestic. broken bbls. 064% Nelson’s -_...--...... (1. fone 2. a ite 2
Wnion Leander toc tin 96 Stick Candy = Golden Age, 2 doz, 275 Oxford 2 7 Shelled ze en hen et
UWilon Leader, 50c tin 430 ‘staudara = Fould’s, < doz., 8 oz. 180 Plymouth, White -.__.155 Almonds —____._._____ 50 = pg
Union Leader, $1 tin 9 60 Jumbo Wrapped —_. 6 Waukesha, 2000 135 Peanuts, Spanish, eee ~~=------~
Union Leader, 10c, dz. 96 ure Sugar Stick, 600's 4 20 Pearl Barley A105 Ib. bags 2 08% Toe
Union Leader 15c, dz. 1 44 Chester 2). 4 80 Miners ooo 50 AN SAS ones
War Path, 35c, doz. 335 kina a Candy ~ GRANULATED LYE. Pecang 80 PROVISIONS
: a oie hota hla, | etre Wanders Walnute 15 Barreled Pork
Veader 14 Peas = or
Scotten Dillon Co. Brands XT. 6. 2777227 fetch ib, 07 Single cases —--.---- 5 oan 9 Ones ae cer See 23 0o@24 09
* . Spuc, ID. oe ARs Gaeee 2 4. Bulk, 2: wal. kee ._ 925 *
oe ae ee ee eee | fee 495 Bulk, 3 gal. keg “7450 Clear Family 27 00@28 00
G@ ©. P.) S5e: doz, .. 3.00 Grocers | 11 Sago TG Gases) 4 87 ulk, 5 gal. keg ---- 7 00 y Salt Meats
G. O. P., i0e: ane ae 96 ee Bast India 0 06% % cases, 24 to case. 2 60 Be oe yi goesn = : aq s 2 Belles -. 14 00@17 00
Loredo, 10c, doz. -._ 96 Fancy Chocolates. sm as een, DAMEN, She ard
Peachy, Do. Cut, i0c 96 5 Ib. Boxes Taploca cuHiominaTeo time. £20772", Pe: oe 2 SF 50 ib. tuts advance %
Peachy Scrap, 10c, dz. 96 Bittersweets, Ass’ted 175 Pearl, 100 lb. sacks __ 06% 10 oz. Jar, plain, doz. 235 Pure in tierces 134 1344
Peninsular, 10c, doz. 96 Choc Marshmallow Dp 155 Minute. 8 oz., 3 doz. 4 05 Single cases, case —__- ‘ 60 16% a aor vite Pt : ae Compound Lard 13 ine
pone 8 7 a 3 s Milk nage eee A ss = Dromedary Instant __ 350 2% cases, case --_-- 4 4 48 oe u ioe 2 40 &¢ - tubs 4 advance %
ee u ug, 10c, dz Nibble Sticks -—_..._ 5144 cases, case — ~~~ a0. CG Oa | cen A ac 50 tubs 3 advance ¥,
bess Workman Scrap, Primrose Choc. —_--- 20 FISHING TACKLE IQ cases, case —_.__.. 4 32 Sa oe ee - aa 20 Ib. pails __._.advance %
0; OOF, a No. 12. Choc: 20-0. 1 60 % case, 25 cans to 10 lb. pails _.._advance %
Way Up, 10c, doz. -_. 96 Chocolate Nut Rolls _ 1 80 Cotton Lines case, case 2 35 PEANUT BUTTER. 5 Ib. pails ad > 1
Way Up, 8 0z., doz. 3 26 Gum Drops Patis Wo: 2 18 feet -------- 115 ee 3 Ib. pails _~--advance 1
ay SP, age yee ae Anise 17 oe Soe eee 0 Ss
Go Sato ec ee ae No. € 1% fect g ausages
Yankee Girl Scrap ide | 96 Orange Gums "17, No! Bl 1K feet aaa” i. ae Bologna —_—_______ 12
Pinderiok Saidccs 6s Havorite _ 20 No. 6, 18 feet -______ 2 10 : F Pramkinre 1
Brands : Supertor | 250 os 18 a I Inen Ut Inee Green, No. 1 2... . 7 : Ce a 18@20
y Small, per 100 yards @ @xs Green, No. 2 ~------- 5. fat 1
American Star, 10c, dz 96 Lozenges. Pails Medium. per 10 vards 7 95 Cineq. Wa. 1 ..._.... 07% NONBNG 2 li
Big 9, Cli 10c, doz. 96 A- A. Pep. Lozenges 15 9 E
BY, D-, , . A. A. Pink Lozenges 15 Large. per 100 yards 9 00 Cured, Noo 2 2 06% Feadcheese 2. 14
Buck Shoe Scrap, 10c 96 yay var I 16 Calfskin, green ,No. 1 10 Smoked Meat
Pinkerton, 30c, doz. -_ 2 40 pe upeumeenaca mtonte Calfskin, green, No. 2 08% Hams, 14-46 in
Pay Car Scrap, 10c, dz 96 Motto Hearts ---——_- 17 No. 1%. ner eross wd. 5 00 Calfskin, cured, No. 112. Hams, 16-8, 1b. 28 33
Pinch Hit Scrap, 10c 96 Malted Milk Lozenges 20 No. 2. ner erases, wond & EN Calfskin. cured, No. 2 10% Bel Car-Mo Brand fan aves _. 28 @32
Red Man Scrap, doz. 96 Hard Goods. Pails "9- 2%. ner gre. wood 750 Horse, No. 1 ____._-- $00 8 02. 2 doz. in case 245 “soty 38 @ RS
Red Horse Scrap, doz. 96 yemon Drops ___-.--- 17 Mache tebe Florse, We. 2 222 2 00 ee ; a Lae ae ; io California Hams 15 @16
J. J. Bagley & Co. Brands. ©. F. Horehound Dps 17 Size 1-12. ner 1900 195 Pelts 5 Ib. rk € in crate 465. «f ignie Botled
Broadleaf, 10c ___--- gg Anise Squares -_-_- EL Size 1-0. ner 1000 __ 190 Old Wool -------- 50@1 00 95 1b. pails ......---. 13% ,/4ams_-------- 30 @32
Buckingham, 10c, doz. 96 jane Sd arebictg TL is gy72 2-8 er 1ann “Dt ax Lambs —_--____- co 2 es ee eee ee 4 ee
Buckingham, 15c tins 1 44 = ze 32-0. ner 1.900 __ 1 AF Sheartings IS @ Mince¢ ams __ 5
Gold acs, 15e, doz. 1 44 Pop Corn Goods. ead a. ner 1 ann > t0 Tallow PETROLEUM Bias chs Bacon =. 282 @as
Hazel Nut, 10c, doz. 96 ‘rs Jae ize $ SIZE H- mer 1090 8 94h ##Prime = =. | @5 ron Barrels f
Kleeko, 25c, doz. -__ 2 40 re . gai ; a : og Hee ei Perfection Kerosine --12.4 Boneless - ao 23 00@24 00
Ola Colony, Pl. C. 17¢ 1 53 Ciush Groce a Sinkers MF a f° Gasoline, , Rump, new -_ 23 00@24 00
rop, 5c, doz. -_ 4 80 oxen xy ger REOsS —_--- 65 Wool ee SOR oe ae Mince Meat
Red Band, Scrap, 10c 96, Putnam ¢ 222. 1 30 No. 2. ner gross --— — 80 Unwashed, medium @30 Gas Machine Geroune 41.2 Condensed No. 1 car. 2 00
Sweet Tips, 15c, doz. 144 gut i 50 No. 3. ner gross ____. 90 NNN eee @20 V. M. & PF. Naptha 27.2 Condensed Bakers teiek at
Wit Hove, ioc, dex. 96 SD Bros —------ 50 No. 4. ner gross ____ 1. 2 Ca, Sapitel Cytinder __ 432 Tet in glace 8 Ge
Wild Fruit, 15c, doz. 1 44 Package Goods No. 5. per gross ____ 1 RA Fine -~--------------- Woo Atlantic Red Engine 23.2. “Y* ai oe
Independent Snuff Co Creamery Marshmallows ae . per eross | 2 00 Winter Black -._-____ at wh Pig’s Feet sa
° : y Ors. 2 15
poe toa. BEE, 488, case 276° NO & per groan a Tn Hone RAGISH % | 4 bbls. 35 Ibs. ------ 4 00
New Factory, ¢, doz. 48 a 2 ae No @ reer A et oc is olarine 2 7 00
ew Factory Pails, dz Arcadian eelattles- 1g N° i. ner erase 4 95 er doz, 7 am. _______ 5 TSAR fin 14 15
reaqdian On bons <<. Tripe
Schmidt Bros. Brands Talnut Fudge _______ 23 Iron Barrels. rita e i
oo et a a1 FLAVORING EXTRACTS JELLY AND PRESERVES Medium Light —.-__. wi Le ane le
Hight Bros., Pails, dz. 8 40 Italian Bon Bons ___-__ 18 Pure oe . : el Medium heavy ----~- 59.2 % bbis., 80 Ibs. ______ 3 00
National Cream Miints 25 ure Vanilla Pure, 380 Ib pails 260 Beayy 62.2
R. J. Reynolds Tobacco Co. cijver King M. Mallows 30 Turpeneless Pure, 7 oz. Asst., doz. 135 &xtra heavy —____-_--- 67.2 Casings
Brands. : a Pure ana 5 Pure, 15 oz. Asst., doz. 2 00 Transmission Oil _.... 57.2 or per Pe por ee
George Washington, CRISCO 7 D er Doz. Buckeye, 22 o0z., doz. 9 - Finol, 4 0z. cans, doz. 1.40 Beef, round se oe aneeae
i0e, doz. 2200 36s, 24s and 12s 14, ‘ou 1 O. B., 15 0z., per doz. 2 25 Finol, 8 oz. cans, doz. 1.90 Beef, middles, set_. 25@30
. , v8, « 68. A unce ee ee 76 Sheep, a skein 1 75@2 00
Gur cation?” 0c. 96 ps pk 1 oe ae aon a ae JELLY GLASSES Powe 40," 1 Ib — 4 Uncolored Oleomargarine
Prince Albert, 10c, dz. 96 cae (Ot le wa eet ee Parowax, 20, 1 Ib. _. 7.6 Solid Dairy  ______ 20@23
Prince Albert, 17c, dz. 153 act, CASS --——---- 2% Ounce Country Rolls 22@24
Prince Alpe co Twenty-five canes _-. 18% 4 Ounce 8 of. per doz. 22) a5 Gem Nut ce ae
‘ : s an Ss. Ounce F 2 ee ne “
Pues Soe Pe * Lees than 5 cases 19% 7. Dram, Assorted 1 95 RICE
and Pipes,’ doz. 88 oo pce ERS ian 1% Ounce, Assorted__ 1 75 MATCHES. SEMDAC Baney Heag a
2 Ee ten cases —....------— (4, ue 1680 eo ec.
rn a ce pe 12 86 95 cases. 2 18 FLOUR AND FEED Blue Ribbon, o box. 4 _ LIQUID GLoss a. 04
t : Searchlight, 144 box. 0 rise
Whale, 16 oz., doz. -- 4 80 COUPON BOOKS Valley City Milling Co. Safe Home, 144 boxes 8 00 | Feal ROLLED OATS
Block Bros. Tobacco Co. 50 Economic grade -. 250 lily White, % Paper Old Pal, 144 boxes __ 8 00 | Steel Cut, 100 Ib. sks. 3 25
Mail Pouch, 10c, doz. 96 100 Economic grade —_ 4 50 SAC ee 8 90 Red Stick, 720 1c bxs. 5 50 Silver Flake, 10 Fam. 1 90
500 Economic grade 20 00 Harvest Queen, 241% 8 90 Red Stick, 144 bxs —-_ 5 25 Quaker, 18 Regular __ 1 80
Falk Tobacco Co., Brands. 1,000 Economic grade 37 50 Light Loaf Spring Quaker, 12s Family ~. 2 65
American Mixture, 35¢ 3 30 oe ae books a noe ys wate aa t 9 a Satay Matches Mothers, 10s, Family — 2 80
Arcadia Mixture, 25¢c 2 40 ordered at a time, special- 2 ae on, 24% 83 . Silver Flake, 18 Reg. 1 45
Champagne Sparklets, ly print front cover is Snow Flake, 24%s __ 7 20 Red Top, 5 gro. case 5 25 Sacks, 90 Ib. Jute . 2 60
$0¢. doz. 2 er 270 furnished without charge. ee oe ee 3 40 Sociable, per gro. -.. 95 Sacks, 90 lb. Cotton__ 2 75
Chasiosene Sparklets, nulate ea SALAD DRESSING
90¢, doz. 8 10 CREAM OF TARTAR 25 Ibs., per cwt., N 2 50
P Tee a Rowena Pancake Com- MINCE MEAT. Durkee’s large, 1 doz. 6 75
ri Mixture dob. A ye ee ” pound, 5 Ib. sack __ 4 80 None Such, 3 doz 485 Semdac, 12 pt. cans 2 85 Durkee’s med., 2 doz. 7 35
Serene Mixture, 16c dz 1 60 DRIED FRUITS Buckwheat Compound, _ Quaker, 3 doz. case _. 400 Semdac, 12 qt. cans 435 Durkees oe a : =
Serene Mixture, 8 oz. 7 60 Apples 5 Ib. sack -----___ 480  Gutehes, 3 doz. case 4 00 PICKLES Phat ttl bt 3 pa 2 36
Serene Mixture, 16 oz 14 70 Evap’d Choice, bik. ---- 20 Worson Higgins Milli Libby Kegs, Wet, Ib. 25 Medium Sour To : :
oy eee "Apricots oo tarrel, 1,200 count 1300 = SALERATUS
; «, dOZ. 2.2 ; p : 4 7 5 an ammer —. 3 75
Vintage Blend, 25c dz. 2 30 Fvapernicd, pate sue 2 New Perfection, %s_ 8 30 a ieee oa Foon an ; _ rm aie aga
Vintage Blend, 80 tins 7 50 Evaporated, Fancy --~- . Sweet Small _ Granulated. bbia. .__ 2 25
ea ee 14 70 Citron Gr. G a, c New Orleans 30 gallon, | 2400 --_- e “ Granulated, 100 Ibs cs 2 50
. tee ee 47 r. Grain M. Co. 5 ge ; 2060) 3 qe , 36 .
10° ib. box 22. 40 © fey Fancy Open Kettle ___ 60 15 gallon ei 1 o anulated, 86 2% Ib 2 60
Sunerba Sabecco Co Bolted: 8 eo 225  Ghoice 4g 19 gallon, 800 ------ 2 75 packages
rands. : oak Currants 18 Soltee Gremniet -2 8%. Gad ., Dill Pickles. COD FISH
ackage, 15 oz, ~-_----- ae 30. 800 Size, th gal. __-. 10 00 Middles _-.___ 1644
Sammy Boy Scrap, dz 96 Boxes, Bulk, per lb. -- 18 Wheat we 25 s Tablets, 1 lb. Pure 22
Cigar Clippings Peaches No. 1 Rea 2 Pie ee Senne esac a Cob, 3 doz. in bx 1 00@1 20 Tablets, % lb. Pure,
Havana Blossom, 10c 96 S 9 r Thi F 40
Havana Blossom, 40c 3 95 Evap. Fancy, Unpeeled 21 No. 1 White ---____- 1 25 Half barrels 5c extra PLAYING CARDS doz. —---~---- oo 4
Knickerbocker, 6 oz. 3 0C Molasses in Cans Broadway, per doz. -_ 2 40 Wood boxes, Pure ———- ;.
Lieberman, 10c, doz. 96 Peel Oats es . No. 90 Steamboat ____ 2 75 Porter House, 1 lb. Tab. 1
: Carlota) 222 45 Red Hen, 24, 2b. =. 260 ping Ribbon 495 Whole €Co@ =... ._ 12
W. O. W., 6 oz., doz. 3 00 Lemon, American ------ 26 ; 1 2 ¢
Royal Major, 10c, doz. 96 Orange, American ---- 22 Less than Carlots ---_ 43 Red Hen, ae Mm D8 2b  Grickett 3 50 Holland Herring
Royal Major, 6 0z., dz. 3 00 ca Red Hen, 1a i 22 gp Congress ——---_-___- 00 Standards, kegs ------ 90
Royal Major, 14 oz. dz 720 s..aea, bulk 17 — a Ginger Cake, 24, 2 lb. 3 00 gs POTASH Herring
L © Bin: Ge. Brand Seeded, 15 oz, DEE. —. 18% a Se aa 68 Ginger Cake, 24, 2% Ib. 375 Babbitt’s 2 doz. ----275 KKK K, Norway - 20 00
arus ro. Co.’s Brands. * , . ene 4ess than Carlots _._. 72 x; Sie (4a & 2 72 a
Sultana Seedless ---- 18 Ginger Cake, 12, 5 lb. 3 75 FRESH MEATS. § th pele 2 1 40
Edgeworth Ready Rub- Seedieaa, 1 ib. pk. _. 24 H Ginger Cake, 6, 10 Ib. 3 50 Beet. Cut rune — 90
bed, 17c Tins --_-__ 1 62 Callfornia Prunes Carlot “ a O. & L. Spec., 24, 2% 5 50 Top Steers & Heifers 15 Boned, oh Ib. boxes -- 15
Edgeworth Ready Rub- ? 12 Lose than” Gariois ~~ aa. O- & L. Spec., 12, 5 Wb. 5 25 Good Steers & Heifers 13% ake Herring
bed, 8 oz. tins, doz. 7 00 90-100 25 lb. boxes -_@12 eee a er ts 0 0. & L. Spec. 6,19 Ib. 5 00 Med. Steers & Heifers 12 y pp, ar We 6 35
Edgeworth Ready Rub- 80-90 25 Ib. boxes --@13 Duffs, 24, 2%, Plain 5 25 Com, Steers & Heifers 10
bed, 16 oz. tins, dz. 14 50 70-80 25 lb. boxes --@15 Feed Dove, 36, 2 lb. Wh. L. 6 60 Cows. Mackerel
Edgeworth Sliced Plug, 60-70 25 lb. boxes ~_@16 Street Car Feed ___ 30 00 Dove. 24) 2% lb Wh. ro 620 Sop Tubs, 50 Ib. fancy fat 13 75
ae tins, doz. ac 1 80-60 25 Ib. boxes G1 No. 1 Corn & Oat Fd 30 00 Dove, 12, 5 Ib. Blue L 4.70 Good ____- i Tubs, 60 a. ------ 6 90
‘ewor ce ug, -5 - boxes —- racked Corn -_____ 30 00 Dove, 6. 10 lb. Blue L 445 Medium p White
35c tins, doz. —._.-_ 3 56 30-40 25 Ib. boxes --@21 Coarse Corn Meal -. 30 00 Palmetto, 24, 2% Ib. 4°60 Common -------—------ 07 Med. Fancy, foo Ib -- 13 00

 

 

   
  
  

&
E
=
i
#
:

 

MICHIGAN TRADESMAN

May 10, 1922

 

38

LT
Colonial 24 2 ib. ____ 0
med. No. 1, Bbis. _... 2 70

Med. No. 1, 100 ib. bg 90
Farmer Spec., 70 Ib. 92
Packers, 56 . 56
Blocks, 50 ib. —_-- 2
Butter Salt, 286 Ib bbl. 4 60
Baker Salt, 280 lb. bbl 4 25

 

100, 3 lb. Table —-___- 6 30
60, 5 lb. Table —----_. 5 80
20, 10 tb. Table __.... 65
28 lb. bags, butter _. 50

a Por ails
iwerer

ee Se Laken

SALT

 

Per case, 24 2 lbs. __ 2 40
Five case lote —_._._ 2 30

SHOE BLACKENING.
= in ©; Paste, doz. . 1 35
E. Z. Combination, dz. 1 35
Dri-Foot, doz. —-.... 2 00

Bishys, Doz. 1 35
Shinola, doz. ........ 85

STOVE POLISH.
Blackine, per doz. —-
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enamaline Paste, doz.
Enamaline Liquid, dz.
E Z Liquid, per doz.
Radium, per doz. ___-
Rising Sun, per doz.
654 Stove Enamel, dz.
Vuleanol, No. 5, doz.
Vulcanol, No. 10, doz.

oe BND et et et ee et et et
as
oO

Stovoll, per doz. -_.. 3 00
SOAP.
Am. Family, 100 box 5 75
imxport, 120 box _.... 4:65
Flake White, 100 box 4 90
Fels Naptha, 100 box 5 66
Grdma White Na. 100s 4 85
Kub Nv More White
Naptha, 100 box 5 50
Swift Classic, 100 box 4 99
29 Mule Borax, 100 bx 7 55
Wool, 100 box —___.. § 50
wairy 100 box ___... 5 50
Jap Rose, 100 box __-_ 7 85
Palm Olive, 144 box 11 09
Lava, 100 box —____ 4 75
Pummo, 100 box __-. 4 85
Sweetheart, 100 box — 5 70
Grandpa Tar, 50 sm. 2 00
Grandpa Tar, 50 Lee 3 35
Fairbank Tar, 100 bx 4 00
Trilby, 100, 12c —__. 8 50

Williams Barber Bar, 9s 50
Williams Mug, per doz. 48
Proctor & Gamble.

5 box lots, assorted
Ivory, 100, 6 oz. __
Ivory Soap Flks., 100s
Ivory Soap Flks., 50s ¢
Lenox, 120 cakes _._.
P. & G. White Naptha §
Star, 100 No. 11 cakes §
Star Nap. Pow. 60-16s
Star Nap. Pw., 100-10s
Star Nap. Pw., 24-60s /

Tradesman Brand.
Biack Hawk, one box 4 60
Black Hawk, five bxs 4 25
Black Hawk, ten bxs 4 00

Box contains 72 cakes. It
is a most remarkable dirt
and grease remover, with-
out injury to the skin.

CLEANSERS.

ITCHEN
LENZER

MCD CI Cm ROOD

 

80 can cases, $4.80 per case

WASHING POWDERS.

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25

Climaline, 4 doz. -__. 4 20
Grandma, 100, 5c ____ 3 90
Grandma, 24 Large _ 3 80
Gold Dust, 100s ~_____ 4 00

Gold Dust, 20 Large __ . =
Golden Rod, 24
Jinx, 3 doz.

   

La France Laun, 4 dz. 3 70
Luster Box, 64 ___.__ 75
Miracle C sm, 4 02. 3 3 dz. 4 00
Miracle C., 16 oz. by i dz. 4 00
Old Dutch Clean, 4 dz 4 00

Queen Ann, 60 oz. .. 2 40

minso, 100 ov. .... 6 4p

Rub No More, 100, “10
Dee 4 06

Rub No More, 60, 4 oz.
Kub No More, 18 Lg.
Spotless ntact 48,
a -. .....LLLC
Sani Flush, - doz.
Sapolio, 3 doz.
Soapine, 100,
Snowboy, 100, 10 oz.

“PPro tom moo
b

 

Snowboy, 24 Large __ 70
Speedee, 3 doz. —_.... 20
Sunbrite, 72 doz. —__. 4 00
Wyandotte, 4&8 ______ 5 50
SPICES.

Whole Spices.
Allspice, Jamaica _. @12
Cloves, Zanzibar __.. @42
iC fae Canton __.... @16
Cass 5c pkg., doz. @40
Gages. African _... @15
Ginger, Cochin ._.._ @22
mace, Fenagng — _ @70
Mixed, No, 1... @ 22
Mixed, 5c pkegs., doz. @45
Nutmegs, 70-80 ______ @30
Nutmegs, 105-110 ___ @25
Pepper, Black _ @15

Pure Ground in Bulk
Allspice, Jamaica -_-. @15
Cloves, Zanzibar ___. @55
Cassia, Canton __..__ @25
Ginger, African ______ @22
Mustard .. @31
Mace, Penang _._ @75
NWutmers .. @32
Pepper, Black _ @20
Peoper, White @29
Pepper, Cayenne __.. @32
Paprika, Spanish _.. @42

Seasoning
Chili Powder, 15e ____ 1 35
Celery Salt, 3 oz. .... 95
Sere, 2 oz. 90
Onion Salt 3) 1 35
APNG 2 1 35
Ponelty, 34% oz. __.. 3 25
Kitchen Bouquet ____ 3 25
Laurel Leaves ______ 20
Marioram, 1 oz... 90
mavory, | 67. 2... 90
aoyme, 1 oc. 90
Tumeric, 246 oz. ____ 90

STARCH

Corn

Kingsford, 40 Ibs. ____ 11%
Powdered, bags ____ 03

Argo, 48 1 Ib. pkgs. __ 3 75
Cream, 48-1 4 80
Quaker, 40 ee

Argo, 48 1 go 3 aD
Argo, +g 3 lb. pkgs. __ 2 74
Argo, 8 5 Ib. pkgs. ___ 3 10
Silver ions: 48 Ils _. 114%
Elastic, 64 pkgs. ____ 5 35
Diger, 48-20 2-2 2 85
Miger, 50 tbs, | 05%
—-

Blue Karo, “hg 1%,

2 doz. 202

Blue Karo, No. 5, 1 dz. 2 60
Blue Karo, No. 10,

Me 0m 2 40
Red Karo, No. 1%, 2
OZ) ee 218

Red Karo, No. 5, 1 dz. 3 00
Red Karo, No. 10, %
doz.
Maple Flavor.
Karo, 1% Ib., 2 doz. _ 3 95
Karo, 5 lb., 1 doz. __ 6 15

Maple and Cane

Kanuck, per gal. ____ 1 50
Sugar a 2% Ib.,
fog, 9 00
Sugar Bird, 8 oz., 4
MOM. sec 12 00

Maple.
Johnson Purity, Gal. 2 50
Johnson Purity, 4

Goz,, 18. 627, 18 50
Sugar Syrup.
Domino, 6 5 Ib. cans 2 50

Bblis., bulk, per gal. 30

Old Manse.
6, 10 1b. cans =| 9 40
12, 5 lb. cans y 40
24, 2146 lb. cans _ 1 40
24, 1% ib. cans __ 7 00
5 gal. “jacket cans, ea. 7 15
36, 8 oz. bottles ____ 5 25
74, Pint bottles _._ 6 75
24, 18 oz. bottles ____ 7 25
a2, quart bottles _.._ 5 75

Silver Kettle.
6, 10 i). cans 7 40
12, 5 Ibs cans = 2 8 15
24, 244 Ib. cans ___. 9 15
48, 1% ib. cans ____11 00
5 gal. jacket cans, ea. 5 90
36, 8 oz. bottles ____ 4 40
24, pint bottles —~____ 5 50
24, DZ. 5 75
12, quart bottles ____ 4 75

Ko-Ka-Ma
6, 10 1b; cans 5 15
2; 2 ib. Cane 220 5 65

24, 2% Ib. cans ____ 6

5 gal. jacket cans, ea. 3 90
24, pint bottles  __._ 4 25
24, 18 oz. bottlea —... 4 60

TABLE SAUCES.
Lea & Perrin, large. 5 75
Lea & Perrin, small_. 3°35

revper . 1 60
moyal Mint — 2 2 40
Topaeee 2 75
Sho You, ¥ oz., doz. Z Tu
Bel, tere 5 75
A-l, sma 3 60
Capers 1 80
TEA.
Japan.
Mean oe 32@38
Coleg. 2 40@43
Wagey 54@57
NO. 1 Nipbps) oo 58
1 ih. pke. Siftings _. 16
Gunpowder
Ohoice 2200
ancy oo 38@40
Ceylon
Pekoe, medium —.-... 33
Melrose, fancy —  .. 56

English Breakfast
Congou, Medium —______

Congou, Choice ___. 35@36
Congou, Fancy ___. 42@43
Oolong
Meaghan 2 36
nore 45
Raney 50
TWINE
Cotton, 3 ply cone _... 35
Cotton, 3 ply balls ___. 35
Wool, 6 ply 32 18
VINEGAR
Cider, 40 Grain _.__.. 30

White Wine, 40 grain 17
White Wine, 80 grain 22
Oakland Vinegar & Pickle
Co.’s Brands.
Oakland Apple Cider __ 30
Blue Ribbon Corn —____ 22
Oakland White Pickling 20
Packages no charge

WICKING
No. 0, per gross ____ 60
No. 1, per gross __.. 85
No. 2, per gross —... 1 10
No. 3, per gross ___. 1 85

Peerless Rolls, per doz. 45
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00
Rayo, per doz. 90

WOODENWARE

Baskets

Bushels, narrow band,
wire handles —~__ _. 1 75

Bushels, narrow band,
wood handles ____. 1 85
Bushels, wide band __ 1 90
Marked, drop handle 75

Market, single handle 90
Market, extra _...___ 1 40
Spint, laree 8 50
Splint, medium _____ 7 50
Splint, small .-..__._ 7 00

Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55

3 to 6 gal., per gal. __ 16
Egg Cases
No. 1, Star Carrier 5 00

No. 2, Star Carrier __ 10 00
No. 1, Star Egg Trays 4 50
No. 2, Star Egg Tray 9 00
Mop Sticks
Trojan spring _...__. 2 00
Eclipse patent spring 2 00
No. 2, pat. brush hold 2 00
ideal, eo 7g 2 1°35
9 Ib. Cot. Mop Heads 1 40
12 lh. Cot. Mop Heads 1 80

Palls
10 at. Galvanized __.. 2 00
12 qt. Galvanize d____ 2 20
14 qt. Galvanized ___. 2 40
12 ot. Flaring Gal. Ir. 6 75
10 qe Tin Dairy ._.. 4 50
12 gt. Din Dairy: — -- 5°60

Traps
Mouse, wood, 4 holes _. 66
Mouse, wood, 6 holes __ 70
Mouse, tin. 5 holes ____ 65
Bat, wood 3. 1 00
mat, Sorine, 202002 1 00
Mouse, spring —_----- 30

Tuhs
Large Galvanjzed _-_ 7 50
Medium Galvanized 6 50
Small Galvanized __ 5 75

Washboards

Banner Globe —---~---- 5 75
Brass, Single ___----- 6 75
Glass, Single —......_ 7 00

Double Peerless
Single Peerless
Northern Queen
Dnlversal  <.----.- 7 50
Window Cleaners
in

 

2 oie eee wrt t REF
14 a VL ee 1 85
Li ee 2 3A
‘Wood Bowls

13 in. Butter _.....__ 00
15 in. Butter _..-__._ 09
17 in. Butter __.... 3 18.00
19 in. Butter _-.--._ 25

WRAPPING PAPER

Fibre, Manila, white 05%
NO. A Bipre: 2. 07%
Butchers Manila -... 06
Mratt 2 09
YEAST CAKE
Magic, 3 doz. __._____ 2 70
Sunlight, 3 doz. __._.__ 2 70
Sunlight, 11% doz. ___ 1 36

Yeast Foam, 3 doz. __ 2 76
Yeast Foam, 1% doz. 1 36
YEAST—COMPRESSED
Fleischman, per doz. .. 28

 

 

 

 

aatieeZ

   

FES oe
Str OFS Ae

" WOMANS WORLD Ah {

il

 

 

 

 

 

 

 

Study of Nature One Way To Teach

Manners.
Written for the Tradesman.

“Children don’t have any manners
any more,” a worried mother said to
me. “I’m not old-fashioned, and I
don’t know as I would care to live
under the restrictions which used to
keep children ‘seen and not heard;’
but I must say I do like to see children
with good manners, respect for their
elders, and something like reverence
for something.

“My own children come home from
school and kindergarten with all kinds
of new fangled things that have been
taught and told to them; but they
don’t seem to teach them the things
that we used to think made for com-
mon politeness. I have a very hard
time keeping in my _ children the
simple things I took so much pains
to instil into them before they went
out from my home. Now, all this
nature study, for instance—”

“Surely you don’t object to nature
study?” I protested.

“No, I don’t object to the nature
study; it is a good thing, and an in-
teresting thing, I suppose, for chil-
dren to know about nature; the names
and habits of birds and all that;
but it isn’t helping them to know how
to behave themselves in ordinary so-
ciety.”

“Well, I wonder,” I said. “It strikes
me that nature study and the things
that lie back of it ought to help a
great deal towards the teaching of
manners.”

My friend could not see what the
two things had to do with each other;
how it could help a child to learn
the niceties of behavior through
learning how many legs a frog had as
compared with a spider or the dif-
ference between the leaf of a maple
tree and the leaf of a pine.

So I tried ito give her the idea,
which is mine, that the first thing a
child ought to be taught is to think
of the welfare and comfort of other
people; to share his pleasures. I re-
member that my own boy as a very
little child used to think it great fun
to offer spoonfuls of his supper to
me, to anybody else who might be
present, as well as to his doll and
his woolly dog. I tried to encourage
that; I do not believe that even very
little children need to grow into sel-
fish habits. They can be taught very
early to take pleasure from sharing.
And the basis of all politeness is un-
selfishness—consideration for the wel-
fare and comfort and happiness of
others. You may be able to teach
a child of six or older to be formally
polite; you may be able to awaken
something like real and spontaneous
unselfishness in him. But it is a lot

easier, and I think much more ef-
fective and lasting, to keep him from
ever getting selfish in the first place;
to breed it into his mental habits from
infancy.

But what has nature study to do
with manners? My reader may ask
this, as my friend did in this conversa-
tion. It has a good deal to do with
manners.

After you lay the basis of politeness
in the habit of consideration of other
people’s comfort and happiness, the
rest is, I think, largely a matter of
observation. Manners are local cus-
toms, and a good many of them are
matters of fashion, which change
from time to time. I could mention
a good many things that . children
were required to do and say when I
was a little girl, but which would
seem rather absurd and stilted now,
even to those who lay the most stress
on politeness.

The trouble with the modern child
is that he does not notice things that
are going on around him. He does
not see what other people are doing
in the way of manners. He is inclined

be obtuse to such things.

So it seems to me that anything
that will tend to make a child more
observant will tend to make him no-
tice just such small things as the de-
tails of polite behavior. Anything that
will make him more sensitive to
slight differences in things about him
is training capacity for seeing.

If I had a little child under my
care I should make the most of every
opportunity to sharpen and train his
taste, smell, hearing, touch,
sight—by every device; so that he
could the more fully recognize and
enjoy the things of man and nature
about him. I should give him a great
deal of nature study and draw _ his
attention in every way to distinctions
in all the characteristics of his sur-
roundings. And I should do this not
only for the sake of giving him in-
formation, but so that, among other
things, he would notice how the peo-
ple around him acted towards each
other, even in the niceties of manners.

 

senses

3ut underneath it all I should try
to implant consideration for others’
happiness, which after all is.that is
all that is really important about the
finest of manners.

Prudence Bradish.
(Copyrighted, 1922.)
———_2-~-___
Synthetic Leather.

A newly patented leather substitute,
for soles of shoes, is made by boiling
together leather dust, asphalt, cotton
fiber and linseed oil, the mixture,
when reduced to the requisite con-
sistency, being formed into a sheet by
hydraulic pressure. It is waterproof.

 

'
i
|

NAR i ts tl

cnr aes

e
.

 

 

i
'
i

i AROS MCW

meats

7

May 10, 1922

MICHIGAN TRADESMAN

 

 

Proceedings of Grand Rapids Bank-
ruptcy Court.

Grand Rapids, May 1—On this “ae was
held the first meeting of creditors in the
matter of Smith Bros., and Andrew P.
Smith, individually, Bankrupt No. 2083.
The bankrupt Andrew FP. Smith was
present in person and by Renihan &
Lillie, attorneys. No creditors were
present or represented. There being no
assets over and above exemptions, the
court did not appoint a trustee. The
exemptions were confirmed and an order
made closing the estate. The same has
been returned to the District Court as
a no-asset case.

On this day also were received the
schedules and order of reference in the
matter of Joseph Savitsky, Bankrupt No.
2091. The matter has been referred to
Benn M. Corwin as referee in bank-
ruptey. The bankrupt is a resident of
the city of Muskegon and has been en-
gaged in the contracting business at
that city. The schedules of the bank-
rupt list assets in the sum of $250, all
of which are exempt, and liabilities in
the sum of $4,462.2 From the fact that
there are no assets available, the court
has written for a deposit as indemnity
for expense of- first meeting and when
such deposit is received the day for the
first meeting will be set and note of the
Same made here. <A list of the creditors
of the bankrupt is as follows:

~]

 

James S. Kolkowski, Muskegon — $487.87
P. J. Connell & Co., Muskegon :._ 111.46
Towner Hardware Co., Muskegon 24.75
Joseph Hollenbeck, Muskegon ___. 98.80

Keiler & Kryst, Muskegon __..__ 300.00

Bancuk Bros., Muskegon ___._... 300.00
Adolph Zabkowski, Muskegon  ____ 200.00
Markle Coal & Cement Co.,

Muskegon 203 ee 44.42

Holland Furnace Co., Muskegon  — 556.30
Warren LL. Tenney, Muskegon

Heights —.. 2 uLe
Fredericks Lumber CG o., Muskegon 966.90

Muskegon Glass Co., Muskegon __ 36.57
N. G. Vander Linde, Muskegon ~~ 341.05
Geo. B. Gilokowski, Muskegon —_ 57.00
Anthony Janubones, Muskegon —. 600.00
Louis Mreve: Muskegon, 2° 39.03

On this day also was held the first
meeting of creditors in the matter of
BE. L. Wellman Co., Bankrupt No. 2067.
The bankrupt was present by Taggart
& Kingston, attorneys. Clapperton &
Owen were present for petitioning cred-
itors. Norris, McPherson, Harrington &
Waer; Travis, Merrick, Warner & John-
son; C. J. Hall and Bugene B. House-
man were present for various creditors.
The Michigan Trust Company was ap-
pointed trustee by the referee, and the
amount of its bond fixed by the referee
at $10,000. The first meeting was then
adjourned to May 15.

May 3. On this day were received
the schedules and order of reference in
the matter of Herbert D. Jones, Bank-
rupt No. 2092. The matter has been re-
ferred to Benn M. Corwin as referee in
bankruptcy. The bankrupt is a resident
of the township of Lincoln, Newaygo
county. The occupation of the bankrupt
does not appear from an examination
of his schedules. The schedules list no
assets and liabilities in the sum of
$1,581.39 The date of the first meeting
in this matter has been set for May 23.
A list of the creditors of the bankrupt
is as follows:

Jacob Mulder, Fremont 22... § 33.14
Robert J Briges: Chicaeo oo hy 220, 50
Christian Wilde, White Cloud __ 312.75

May 4. On this day was held the first
meeting of creditors in the matter of
Regle Brass Company, Bankrupt No.
2081. The bankrupt was represented by
Griswold & Cook. The petitioning cred-
itors were represented by Jewell & Ray-
mond. Claims were allowed against the
estate of tthe bankrupt. Christian G.
Kuennen was elected trustee and the
amount of his bond fixed by the referee
at $10,000. Appraisers were appointed.
The first meeting was then adjourned
to May 23.

On this day also were received the
schedules and order of reference in the
matter of Fred B. Fleming, Bankrupt
No. 20938. ‘The matter has been referred
to Benn M. Corwin-as referee in bank-
ruptcy. The bankrupt is a resident of
the city of Hastings and is a mechanic,
The schedules of the bankrup list assets
in the sum of $295, all of which is claim-
ed as exempt to the bankrupt, and lia-
bilities in the sum of $6,316. From the
fact that there are no assets of value
that are not claimed as exempt, funds
have been written for and upon receipt
of the same the first meeting of cred-
itors will be called and note of the same
made here. A list of the creditors of
the bankrupt is as follows:

Cool & Dooley, Hastings ~---____ $5,000.00
Universal Garage, Hastings —-___ 95.00
Dr. C. S. MelIntyre, Hastings —- 30.00
W. As Pall, Hastings: 250 7.00
Skinner Garage, Hastings —...___ 25.00
Goodyear Bros. Hardware Co.,
Hastings 20000 ee 50.00
Jay Carpenter, Carlton Center __ 15.00
Richard Loppenthein, Hastings_-_ 380.00

Hastings City Bank, Hastings -. 100.00
Babbit, Reigler & Co., Freeport 10.00
Loan & Deposit Bank, Grand

BPO ee So 85.00.

. C. Sewark & Son, Grand Ledge 50. 00
Fred Dolecke, Grand Ledge ~---- 25.00
Knickerbocker Hardware Co.,

Grand bedge -2 22 fo ee 14.00
Bellevue State Bank, Bellevue __ 1380.00
J. L. Brown Estate, Grand Rapids 125.00
c. P. Stillwill, Grand Rapids ~~ 150.00
John Walker, Grand Ledge -.--. 25.00

 

*

Wesley Pew, Hastings ........._. 450.00

May 5. On this day were received the
schedules in the matter of the Mich-
igan Box Board Co., Bankrupt No. 2036.
The schedules consist merely of a list
of the creditors of the banxrupt from
the fact that none of the bankrupts filed
the same and the attorney for the peti-
tioning creditors filed the same from such
knowledge and material as he was able
to collect. A list of the creditors of the
bankrupt is as follows:
Grand Rapids Paper Box Co.,

Grand, Rapids 200 Looe ed (2e6,00
Phoenix Sprinkler Co., Grand

HaOids oo = - 226.109
Appleton Woolen Mills. Apple-

 

ton, Wis. 22. pe ee 204.00
Barclay, Ayres & Bertsch Co.,

Grand MApIads: 22000 1,003.67
Hirth-Krause Co., Rockford ___- 6.30
Register, Rockford - ane 4.74
H. Schultz im On West “Superior,

1 : _. 2,600.43
Cotton Blectrie Co. . Crand “Rapids 356.63
Reliance Guage & CG, Cor, eno
aodress) _.... ee
Hunting Co-, Rockford. 2.2...
Dockary Bros., Rockford
i. i MoNitt. Rockford 2...
Western Union Tel. Co., Grand
Rapids Dee AT
Henry Bure h, Rockford __- is SE.27

Rockford Pharmacy, Roc kford _ 6.89
Wo Bt Cooley, Rocktord SO
Becker Auto Co., Grand Rapids 20.00
GD. Parker. Rockford 2200-3 2.00
©. FE. Dietrich, Hoe oe ne 21.00

 

George E. Porter, Rockford _._- 5.22
Charles F. Sears Co., Rockford __ 0
J. EE. Wonders, Rockford a 27.00
Mich. Boiler & Iron Works,

Grand Bagids 00 S356
Moore, Ww hite Co., Philadelphia 10.98
Dick Kimm Furniture Co., Rock-

Ce 5.70
Chas. G. Bard, Kalamazoo -_-_ 11.16
Tish-Hine Co., Grand Rapids -- .68
Chas. A. Schieren Co., (no

aogresa) 283.00
Dodge Sales &

Mishawaka - 3.94
John F. Kine, Kalamazoo pa 45.00
Walter H. Shultus, Grand Rapids 79.00

Standard Oil Co., Grand Rapids 146.32
Comklin, Price & Webb, Chicago 179.40
Foster, Stevens & Co., Grand

Raids, . 5.00
Paper Mill & W. T. News, (no

areas 4.00
Hazeltine & Perkins Drug Co.,

Grand Rapids ~-_- nes 98.12
L. R. Klose Electric Co.,

Kalamazoo oe 37.35

Jeffry Mfg. Co., ‘Metrot 89.06
G. Vander Broek & Sons,

Grand Rapids —__- | 466 00
Grasseli Chemical Co., “Chicago 34.30
Joseph Lay Co., Marion, Ind. __ G07
Leitelt Iron Works, Grand Rapids 555.41
John Hartsma & Co., Muskegon 155.10
A. B. Knowlson & Co., Grand

Raoids) 902 2 600.00
Friedland I ron & Metal Co.,
Lansing ___.. ooo Sabo

Peninsular Goal Go., ¢ ‘hicago Bae 3 ,742,.18
Sterling Midland Coal Co., (no

address) 22 2008.50
Interstate Coal & Dock Co., |
Groen Bay os 1,996.92

Pioneer Paper Stock Co., Chicago 5,501.62
Central Iron & Metal Co., Chicago 5,021.05
The ©. hh. Labouteaux  Co.,

Chicaso 2 eo ee se ot
William G. Brummeler, Grand

Raids, 0 ee oe

A. D. Shoup “Co., Chicago _____ 1,443.78

Dayton Glove Iron Co.,

(amount not known
Gc. ET. oH: & S. le. R. R.. Chicago 266.1
G. R. & I. R. R,, Grand Rapids 113.1:
KB. B. Thurston, Grand Rapids 5.7
Commercial Savings Bank,

Grand “Rapids 2.020 86.35
Queen City Paper Co., Hartford,

Conn 4 ee 215.48

From the fact that there are no assets
in this estate that are tangible, the court
has written for funds to conduct the
first meeting and, on receipt of the same,
note will be made of the date set for
such meeting.

May 9. On this day was held the first
meeting of creditors in the matter of
Myron V. Gould, Bankrupt No. 2084. The
bankrupt was present in person and by
attorney, Chas. H. Lillie. No creditors
were present or represented. No claims
were approved against the estate. The
bankrupt was then sworn and examined
by the referee without a reporter. No
trustee was appointed from the fact that
there were no. assets, An order was
made confirming the bankrupt’s exemp-
tions. An order was made closing the
estate. The first meeting of creditors
was then adjourned no date. This case
will now be closed and returned to the
District Court as a no-asset case.

ee ee .
Luxuries.

When to the drug store you apply,
With confidence serene,

For preparations, as you try
To keep all neat and clean,

The clerk puts on the stamps with care
And ostentatious glee.

“The articles you’s purchased there
Are luxuries,’’ says he.

Dayton,

It is a luxury to shave,
Or soothe digestive woe;

To help your rumpled hair behave
Or try to make it grow;

To brush your teeth or use a balm
That soothes your sunburnt face.

We are, to speak in judgment calm,
A most luxurious race!

 

 

BUSINESS WANTS DEPARTMENT

: Advertisements inserted under this head for five cents a word the first
insertion and four cents a word for each subsequent continuous insertion.

If set in capital letters, double price.

display advertisements in this department, $3 per inch.

No charge less than 50 cents.

Small
Payment with order

is required, as amounts are too small to open accounts.

 

Equity in thirty-two acres to trade for
store building in small town. Address
No. 755, care Mic higan Tradesman. 1755

Ww ANTE :D- ONE PE RSON in e: eaek town
to manufacture a FAST SELLING
CANDY. Make $10 to $50 per week. No
expensive machinery, easily made.  In-
structions and formula $1. No stamps.
I. A. Hasson, Ozark, Alabama, Dept. A.
756

For § Sale- -In a live tow: n of 8,000 on the
main line of the Michigan Central Rail-
way, a brick store and grocery stock.
Or will sell stock and rent the store.
Address Nick Daleo, Albion, Mich. 757

For Rent-—-A_ well Joes ated store in a
town of 6,500 inhabitants, Three Rivers,
Michigan, suitable for furniture and un-
dertaking business. Only one competitor.
A fine business ee Address
John Tripp, Charlotte Mic 758

For Sale— tazaar, price $3,000, yearly
business $6,000. Grocery, $10,000, yearly

 

  

  

 

business $45, 000. Restaurant, $1,200,
yearly business $6,000. Grocery and
wholesale bz $21,000, yearly business

 

$99,000. Gandy and ice cream business,
$3300, yearly business $13,000. <All in
live towns. Chas. H. Palmer, 700 N.
Burdick St., Kkalamazoo.

W A NTED—A farm, in exchange for
country store doing good business. _De-
Coudres, B looming dé ale, Mic h. 760

 
 

 

 

 

For Sale Small grocery stoc kk and
fixture s, in good location. Sickness
reason for selling. 875 E. Front St.,
Traverse City, Mich. 76

 

Business Opportunity—Michigan com-
pany running three stores want live busi-
ness man or woman to join them. Must
have experience retail business, ability
to keep full set of books, and have $1,000.
Good weekly salary and share of profit
given party filling requirements. Don’t
answer unless you mean business and
ean handle the job. Box 350, Bad Axe,
Mich. 762

FOR SALE—My grocery’ store and
property. ‘Terms, or will exché inge for
movie theater in small town. R
Chapel, 399 8S. Paddock St. Pontiac. c

 

  

 

 

For Sale—Six prac tic ally new ” Singer
power machines complete with shafting
and dies for cutting out canvas gloves.
Price $250. Iver Peterson, Frankfort,
Mich. 744 :

For Sale—Wardrobes, suitable for
men’s and boys’ clothing. Dickry Dick,
Muskegon, Michigan. 23

 

REBUILT
CASH REGISTER CO., Inc.
Cash Registers, Computing Scales,
Adding Machines, Typewriters And
Other Store and Office Specialties.
122 N. Washington, SAGINAW, Mich.
Repairs and Supplies for all makes.

 

RARE BUSINESS OPPORTUNITY—To
one who can invest, with or without ser-
vices, five to ten thousand dollars in an
old established wholesale produce busi-
ness in Central Michigan. Address No.
734, care Michigan Tradesman. 734

 

Detroit Grocery Store—One of very
best. Sales $80,000 per year. High class
trade. Takes $10,000 to handle. A
Newton, 2645 Vicksburg Ave., Detroit,
Mich. 732

Salesmen—Profitable side line.
samples in pocket.
nal, Hancock, Mich

Send for samples.

W ANTH D-
grocery trade “in Michigan, Indiana, and
Ohio to take orders for the FAMOUS
KALAMAZOO CELERY. Good proposi-
tion. Apply by mail.

For Sale—One
machine. Price $35. Iver
Frankfort, Mich. 74

For Sale-
material. Also handle farm
hay, feed and grain. One lumber ware-
house and two lumber sheds with plenty
of land for handling the business. This
business will bear the closest investiga-
tion. Good reasons for selling.
Warehouse Co.,

tures.
scales.

Will pay c ash

Price Tickets and Feature Cards
Co-Operative Printing
746

Armada, Mic h.

Salesmen calling on

Kalamazoo, Mich.

For Sale
stoves,

Clean stock of

Invoice about $10,000.

seven-room

rent. V. J. Stevens, Maple Park,
749

Singer shoe

-Complete “line of

Tustin, Mich. 740

1000 letterheads or envelopes $3.75.
Copper Journal, Hancock, Mich. 150

For Sale—Cash registers and store fix-
Agency for Standard computing

Dickery Dick, Muskegon, ~
3

 

Bell Phone 596

GRAND RAPIDS,

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS

Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

 

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 274 East
Hancock, Detroit. 566

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm In Winter
Cool in Summer

Brick is Everlasting

Grande Grand
Rapids
Saginaw Brick Co., Saginaw
Jackson-Lansing Brick Co.,
Rives Junction

Brick Co.,

 

 

safes.

 

SECOND-HAND SAFES

We are always in the market for second-hand

Send us detailed description, including date of
purchase, name of manufacturer,
outside measurements and general appearance
and we will make you an offer.

GRAND RAPIDS SAFE CO.

GRAND RAPIDS, MICH.

inside and

 

 

Carry
Address Copper sr a

Peerless Celery
748

hardware,
paint, plumbing and_ tinshop,
windmill and well work in good dairy
community.
corner brick building,
above, steam heat, electric lights.
onable
ll

Reas-

patching
Peterson,

building

produce

Tustin

for whole stores or part
stocks of merchandise.. Louis Levinsohn,
Saginaw, Mich. 9938

Citz. Phone 61366

MICHIGAN

 

 

ce

iy ie Aha 5 A TN line Rn aN CN Oa

saat tei sabiberSoSe

sEaqueegosnst

aCe

paren tne et

sje belt anre gteen) Seam EOE MS

40

MICHIGAN TRADESMAN

|

May 10, 1922

 

Gabby Gleanings From Grand Rapids.

Grand Rapids, May 9—About one
more meeting and Senior Counselor
Bolen will be acting just like an old
veteran in the chair. The meeting
last Saturday night was well attended
and full of old time ginger. Two
candidates were received by initiation,
Ralph S. Maynard, 535 Ethel avenue,
representing Reed & Barton, silver-
smiths of Taunton, Mass., and Karl
A. Rindal, 1410 Broadway avenue,
representing the Grand Rapids Butch-
ers Supply Co. A. C. Hansen, repre-
senting the American Art Works, was
received by transfer from Appleton
Council, No. 155, of Appleton, Wis.
The Council will investigate the re-
port authorized by the Hotel Com-
mittee of the Grand Council in re-

cent editions of the Michigan Trades-.

man to the effect that the hotels have
lowered their rates 25 per cent. A
list of such hotels is correctly desired.
None of the traveling men present at
the meeting have come in contact with
any hotels making such a reduction.
It was.also voted to investigate the
50 per cent. extra toll charge made
by certain hotels for telephone calls.

George A. Eggleston, who, with
Mrs. Eggleston, has been spending
the winter in Huntington Park, Los
Angeles, Calif., is back in Grand Rap-
ids for a short time, disposing of his
real estate and completing prepara-
tions for making Los Angeles his fu-
ture home. He is very enthusiastic
over the country out there and says
the only snow they get is what is
brought down from the mountains.

Say, you fellows, you better get in
on the blind auto trail to be given by
the You-See-Tee Club Saturday, May
20. For further particulars call Mrs.
A. F. Rockwell or Mrs. L. V. Pilking-
ton. Autos will be furnished for
those who have none.

The farther they go, the better they
get! The You-See-Tee lunch Satur-
day was positively the best since the
inauguration of the You-See-Tee
Club.

Captain Charless E. Belknap, in his
talk, took for his subject General U.
S. Grant. Captain Belknap personally
had experiences at the same time that
General Grant was head of the army
and he refutes many of the stories
told of General Grant’s reckless liv-
ing. On the contrary, he was a
man of sterling qualities and always
had the interest of his men at heart,
admitting, however, that in time of
war it is sometimes necessary for the
commanding officer to seem almost
inhuman in pushing men to the front,
seemingly in the face of death. Yet,
as Captain Belknap explained, this
way of handling the situation oft
times was.the only road to success,
and we all know the outcome of
General Grant’s commanding the U.
S. army. Even at the surrender of
General Lee he showed him the ex-
treme courtesy of allowing him to re-
tain his arms.

The musical part of the program,
in charge of Miss Catherine Janskeski,
was very much enjoyed. The singing
of Master Niel Cary, the boy Soprano
was certainly a treat. Master Niel is
a pupil of Miss Janskeski and the only
disappointment was that Miss Janske-
ski did not herself render one or two
solos in the beautiful style which is
characteristic of her.

The coming lunch on Saturday, May
13, will be in charge of a committee
with Alvah W. Brown as chairman.
With Alvah at the head of any com-
mittee we sure know there will be
something good. As this will probably
be the last luncheon served in the
Association of Commerce dining room
until the fall opening, we hope there
will be a good crowd turn out.

There are several places on _ the
Michigan Railway Company between
Grand Rapids and Kalamazoo where
the ballasting is so defective that the
passenger imagines his car is running
on the ties, instead of on the rails.

George W. Gilkey, Manager of the
Michigan Paper Co., Plainwell, is
erecting a summer cottage near Eng-
land’s landing, on Gun Lake.

It was necessary last week to take
Mrs. John D. Martin to Blodgett hos-
pital where she underwent a very
critical operation and we are pleased
to announce at this time to her many
friends, as well as those of John’s,
that she came through the operation
very well and the physician in charge
gives the assurance that on her re-
covery she will be absolutely well,
for. a very careful examination was
made of all parts that might have been
affected by the trouble’ that caused
the operation.

Smith & Lake, the Petoskey gro-
cers, drove down to Grand Rapids
Sunday, accompanied by their wives.
They spent two days in the city, pro-
ceeding Tuesday to Ann Arbor and
Detroit, where they expect to remain
several days. They are looking for a
big resort business the coming sum-
mer.

The National Biscuit Co. has leased
the four story building at 459 South
Ionia avenue and will occupy it with
its office and shipping departments.
The building has been remodeled to
meet the requirements of the new
tenant. The Bond avenue headquar-
ters of the Biscuit Co. will be used
for manufacturing purposes only here-
after. Two large trucks will transfer
the goods to the new location as fast
as they are manufactured. The new
arrangement will enable the Grand
Rapids branch to expedite shipments
and serve its customers more accept-
ably than ever before. E. A. Warner
will hereafter bear the title of sales
agent, instead of sales manager. Mr.
Warner started with the company as
salesman twelve years ago and for
the past four years has acted as sales
manager.

Horace D. Shields, who has been
connected with the Sherwood Hall
Co., Ltd., more than thirty years and
who has been one of the managers and
treasurer of the company for several
years, will retire from the house on
the expiration of the present partner-
ship agreement July 1 to engage in
business on his own account and in
his own name. He has leased the
storeroom at 6 and 8 Commerce
avenue and taken over the saddlery
stock of the old house, to which he
will add a complete line of auto trim-
ming supplies, which has never been
carried in this market before, Mr.
Shields has made many friends among
the trade during his long years of ser-
vice who will be pleased to see him
located in a business for himself. He
is now able to fill saddlery goods or-
ders from the new stock, although he
will devote a portion of his time to
the Sherwood Hall Co., Ltd., until
July 1, when the latter business will
be merged into a stock companv,
handling blacksmith, carriage and au-
to supplies, the same as heretofore.

The Golden Hotel, at Howard City,
is still charging $3.50 per day for a
poor bed and three poorer meals—-
evidently due to the fact that the land-
lord is not aware that war prices
ought to be a thing of the past. Many
travelers who ought to remain in
town over night run up to Big Rapids
and return to Howard City on the
morning train, rather than pay ex-
orbitant rates for such inferior ser-
vice.

A Waukesha (Wis.) correspondent

writes as follows: E. G. Hamel,
traffic manager of the Jiffy Dessert
Co., has resigned, effective June 1,

and plans to go into business at Grand
Rapids, Mrs. Hamel is leaving the
city to-morrow to take up her home
there, Mr. Hamel remaining to dis-
pose of a number of business matters.
Mr. Hamel has been connected with
the Jiffy Dessert Co. practically from
its inception. He will establish him-
self at Grand Rapids as manufactur-
ers’ representative giving specialty
sales service of Nationally advertised
brands of food and drug products.
Mr. Hamel’s departure from Wauke-
sha will be keenly regretted by his
great number of friends in the city.
He has taken an active interest in
local affairs such as the Association
of Commerce and the Junior Associa-

_ Hiram

tion of Commerce. His duties as
traffic manager with the local indus-
trial plant made his counsel and ser-
vices to other business houses in the
Association of Commerce of excep-
tional value and he was generous in
his help and advice.

Grand Rapids Press: Before tearing
down the old Congregational church
at Lamont, the site of which he has
purchased to build himself a home, E.
A. Stowe is arranging a series of meet-
ings to be held in the landmark for
the benefit of the community. Melvin
E. Trotter, superintendent of the City
Rescue Mission, will be the speaker
at the first meeting which will be
held Wednesday evening. His subject
will be “Right Thinking and Right
Living.” Homer Hammontree, evan-
gelistic singer and Homer Adrianse,
accompanist, will furnish music.
Capt. C. E. Belknap, pioneer resident
of Western Michigan and a leader in
its civic and military life will speak
Wednesday evening, May 17, on
“Ottawa County in the Civil War.”
Rev. George L. Cady, corresponding
secretary for the American Mission-
ary association, will be another speak-
er during the series. He was born
and reared near Lamont, attending
the church there, of which his father
was deacon and his mother a choir
singer. The site on which the church
stands was donated to the First Con-
gregational society of Tallmadge,
then known as Middleburgh, April 25,
1851. Trustees of the church were
Abner M. Cook, James F. Cady,
Bateman, George Chapman
and James Phillips, all of whom died
many years ago. The church edifice
is 70 years old, having been built in
1852. It was enlarged in 1866. Dur-
ing the Civil war it never was locked,
the old bell in the belfry summoning
the populace from all directions to
hear news received from the front.
John Brown, Jr., spoke in the church

in the early days of the war, when
he was recruiting his regiment of
‘six-footers,” and obtained several

from Lamont and vicinity. Many men
who later occupied responsible posi-
tions in the commercial and profes-
sional life of the Nation at one time
were connected with this church.

L. K. Phillips, manager of the E. A.
Phillips, Inc., Anacortes, Wash., who
has been in Michigan for a couple of
weeks, visiting relatives and friends
at Nashville, Hastings, Coopersville,
Grand Rapids and other towns, has
headed homeward via the Canadian
Pacific. His company conducts four
hardware and grocery stores at Ana-
cortes and he conducts a jewelry
store at Bellingham. He also con-
ducts a crab meat cannery at Ana-
cortes on his own account and in his
own name. Mr. Phillips’ father died
about fifteen months ago and_ his
mother followed her husband about a
year later, leaving the. -entire re-
sponsibility of managing all five mer-
cantile establishments on the young
man, who was an only son and only
child. He is making a commendable
record and developing a managerial
ability which is conceded to be of a
high order.

—__2+++—____
Hides and Pelts Both Firm.

Country Hides—Firm. Buff weights,
45@69 pounds, moderately active at
9c for free of grub goods, with some
large dealers not inclined to sell at
this figure, and talking up to 9%c.
Goods running around 20 per cent.
grubby can be had at %c reduction.
Extreme weights are offered at 12c
for free-of-grub stock, with slightly
grubby offered at %c less, with some
outside smaller dealers willing to sell
at llc, but offerings of straight cars
of extremes are not liberal. The
heavy cows and steers, over 60 Ib.,
are still slow sale, but operators are
inclined to hold them at about the
same figures as-buff weights, although
free of grub stock, of best quality,

could no doubt be freely had at 9c,
with slightly grubby at 8@8'%c.

Calf and Kip—Strong, with tenden-
cy toward better values. Resalted lots
range from 11@14c, as to quality.

Kip are also firm, with last sales
at 13%c for both cities and packers,
not now held at 14c, and in some in-
stances higher for choice quality. Re-
salted lots listed from 10@13c, as to
quality.

Horsehides—Firm for best lots.
Renderer lots of heavy average listed
$4@4.25 and in some instances higher.
Ordinary lots of mixed cities and
countries listed around $3.50.

Sheep Pelts—Firm and _ offerings
light. Packer pelts last moved at
$2.15@2.25, with dealer lots listed 75c
@$1.75 as to quality.

—_22 2s

Looking Better at Boyne City.

Boyne City, May 9—QOur new offi-
cers are getting “shook” into place
and finding out what they have to do.
Some important changes have been
made in the _ personnel. David
Vaughan succeeds W. F. Tucker as
street and sewer commissioner, com-
bined with the chief of police. F. O.
Barden succeeds J. M. Farman on
the board of public works. No new
street work is contemplated this year.
So much work was done last season
that a bond issue of $17,000 is neces-
sary for operating expenses this sea-
son. This will come before the
voters on May

This year is a strong argument for
setting our city election at least two
months ahead on the calendar. Two
months of the best weather of the
year for outdoor work will have
passed before things will be lined up
for the season’s work, necessitating
the continuation of the work into the
short days and bad weather of the
fall.

The Boyne City Lumber Co. load-
ed out a cargo of wood the past week
—we understand for Cheboygan. al-
though it might have been Sheboy-
gan—which is the first of the sea-
son’s marine activity. The steamer
Griffin, which laid at its dock all last
season, is fitting out. Captain Galla-
gher expects to get out by May 15.

Our people are getting more optim-
istic as one by one our industries
show signs of returning life. Last
season was some gloomy, but things
look better. Maxy.

—__©9@—___

Law and common sense are at one
in the Supreme Court decision that
a label shall mean what it says. Peo-
ple in trade may know perfectly well
that “wool” does not mean wool; that
it means a mixture of wool and cot-
ton. The consumer learns this fact
only at the price of repeated disap-
pointments. He easily becomes aware
that “strictly fresh eggs” is merely
a way of indicating a grade somewhat
better than that labelled “fresh eggs,”
but he cannot be expected to discover
the truth about all labels so quickly.
The decision observes that mixed
goods labelled “wool” and even “all
wool” are being sold in unfair com-
petition with goods correctly labelled
“all wool” or “part wool.” Defense
of such a practice is impossible.

In coming to the help of the con-
sumer the Supreme Court is only ad-
vancing another step along the path
which legislatures and courts have fol-
lowed from time immemorial but
which received new and emphatic
recognition in the pure food act of
1906. The principal is clear. Its ap-
plication is bound to be _ steadily
widened,

 

 

 

 

 

 

 

 

 

 

 

YORK SAFE & LOCK CO.
YORK. PA.

 

THE STRONGEST
SAFE IN THE WORLD.
Manufactured

Exclusively by

YORK SAFE

AND LOCK Co.

 

Sale in Western Michigan controlled exclusively by

GRAND RAPIDS SAFE CO.
Tradesman Building
GRAND RAPIDS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    

—.v 1TH

KOE LEY CL TENTS

ARLY in 1900 the people of Winnipeg,

Manitoba were advised through their

local papers that a new firm had entered the
retail circle of the city.

HE firm of McNiel, McLean and Gar-
land had taken over the business of the
Glengary Store—then a little building 17 x
45 on Main Street about nine blocks out
from the center of the City.

T that time the store held about eight

thousand dollars worth of clothing and

the new management, through progressive

business methods did a twenty thousand
dollar volume the first year.

T took them just four years to outgrow

their small quarters and in 1904 they
moved their business to the corner of Main
and Market Streets—into a building 60 x
80 in the busiest part of the retail district.

HEIR little stock was multiplied to a

sixty thousand dollar investment, in the
most modern of clothing establishments and
the people of Manitoba showed their ap-
preciation of the excellent values given, by
purchasing close to a quarter of a million
dollars worth of clothing a year.

INCE the very beginning of the business,
the Kelly Sales System has been identi-
fied with this growth—conducting the first
sale a few months after the stock was pur-

chased and last January the thirty-ninth
sale was completed with extraordinary re-
sults.

N a recent letter, Mr. McLean, the
‘President, said—

“So long as we are in the mercantile business,
we will never forget the most important busi-
ness connection of our career—our connection
with the T. K. Kelly Sales System of Min-
neapolis.

“This firm has sold hundreds of thousands of
dollars worth of merchandise for us in the
yeats we have been in business, and we will
never forget to make the connection at least
twice yearly.”

THER evidence of this kind is yours

for the asking—evidence that proves
our record and ability among American
merchants.

FULL explanation of our methods will
follow promptly the receipt of your in-
quiry, giving the size and character of your
stock and will not obligate you in any way.