TPEZBR ESS ZS AHIR SOSASIIRAN . ee Ae ae TAA ; R 4G Sia “ & elie aN a hg a: <7 POL KO /(& 7 oS yom, (we oD ae Oh ho) BeOS D Reel Ces Ae Cee CUS AERO Y IDAZZZZ aNd Sh GWE E E 2 PUBLISHED WEEKLY ¥, CSS TRADESMAN COMPANY, PUBLISHERS ROR 3 . Ce ean y 1G = ea LENT: =: - SIGS PHS SOWLEA SSS ON FECTS ! o: Fortieth Year GRAND RAPIDS, WEDNESDAY, AUGUST 16, 1922 Number 2030 GORY OOOO GOON ONGOING GVO GONG WTO EOE OID s CS \ 0 Kg Ef Ke e 5 sg kg EY Ke KE | x ig : : ; ; KQ UF » 5 THE BELL OF THE ANGELS is is Cy ke Kd : : a ; | BY 9 : KS zi There has come to my mind a legend, a thing q Re BS I had half forgot, iQ D = the passion, pain and strife, : e s d ‘ ‘ I RS Heartache and weary longing that throb in a a 5 the pulses of life— Xe % EY If he thrusts from his soul all hatred, all Kg re > : 4 SY thoughts of wicked things, is KS t r 5 He can hear in the holy twilight how the bell : PS < KS BS of the angels rings. ie be 2 Kd Ka 2) And | think there lies in this legend, if we ie Ne EY open our hearts to see, Kd Kg | = 2 Somewhat of an inner meaning, my friend, i KS KY Kd Kg x for you and for me. 2 = : CJ Bf Let us look in our hearts and question, Can A ie iS ‘ By pure thoughts enter in Xe F : EY To a_ soul if it be already the dwelling of Kd Rg j : thoughts of sin? ie Kg + : : Q RK So then let us ponder a little, let us look in 3 bs ( a Kk) 5 our hearts and see ; f } KQ CJ BS If the twilight bell of the angels can ring for iS Ne " BS us, you and me. id Ke ( | ES Rose Osborne. ig eo {} KK ke Kg ( KY 7 le BY q d if bs 5 Kt KF Kd : g g BY Kg 9 EY | Re Xe Sem AA Am Auman TINTON ARTETA ETI NAMIE MEM EIR NEN EIN * Reaches more people in Western Michi- gan than can be reached through any other telephone medium. 20,050 telephones in Grand Rapids. Connection with 150,000 telephones in Detroit. USE CITIZENS SERVICE CITIZENS TELEPHONE COMPANY Selling Beauty A whole nation is reading of the “beauty that comes from within.” It has set your customers thinking of the real meaning of the health and vigor they can get from eating FLEISCHMANN’S YEAST. Follow up this advertising. Show your customers how easy it is to get Yeast from you; how to enjoy its taste; how to keep it fresh. Encourage them to place a standing order. Make sales easy and you multiply sales. The Fleischmann Company Petoskey Portland Cement A Light Color Cement Manufactured on wet process from Petoskey limestone and shale in'the most modern cement plant in the world. The best of raw materials and extreme fine grinding insure highest quality cement. The process insures absolute uniformity. ASK YOUR DEALER FOR IT. Petoskey Portland Cement Co. General Office, Petoskey, Michigan OELERICH & BERRY CO. mek saa MOLASS New Orleans FOr ERICH & BERRY,6 Molasses _— ‘ ome We pack our molasses in standard size cans. which contain from 4 to 6 ounces each more - than other packers. Old Manse Syrup It always pays to BUY THE BEST Distributed by | ALL MICHIGAN JOBBERS Packed by OFLERICH & BERRY CO. CHICAGO, ILL An Idea To Increase Volume If you will display a case of Franklin “Cinnamon & Sugar” or Franklin “Sugar Honey” or both, with a sign as follows: Splendid for Baked Apples, Waffles, Hot Cakes, Fruit, Cereals, etc.: Then instruct your clerks to talk about it, you will make sales, not only of Cinnamon and Sugar or Sugar Honey, or both, but:—apples and ! other fruit, cereals, flour, MX SS butter, eggs, etc., which you will otherwise lose. Order now for Fall de- livery as we are always behind on these goods. You make real profit on sugar, if it is Franklin Package Sugar, because of the saving in overweight, waste, labor and the cost of bags and twine. The Franklin Sugar Refining Company PHILADELPHIA ‘ec : : 6 lees A Franklin Cane Sugar for every use zoe | ~ Granulated, Dainty Lumps, Powdered, Confectioners, Brown, Golden Syrup oe Fortieth Year GRAND RAPIDS, WEDNESDAY, AUGUST 16, 1922 Number 2030 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Compiete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWHB, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered at the Postoffice of Grand Rapids under Act of March 3, 1879. IMPEACH THE PRESIDENT. At every great crisis in American hsitory we have had a man who was equal .to the occasion and measured up to the situation. To-day America faces a crisis which is scarcely less than the crisis which precipitated the Civil War. To take the transportation business of the Na- tion by the throat and by strangling the efforts of the railways to move products, holding the coal mines of the country under the subjection of Boss Lewis and his pals, a situation has been called into being which de- mands action, both prompt and rad- ical. We have not had that action. As President of the United States Warren G. Harding has lamentably failed. As the servant of one hun- dred millions of people he has ab- dicated his authority, turning it over to the tyrannical labor union trust, leaving the great American people facing starvation and freezing that he may parley and parlevoux with a few labor leaders who are as much traitors as was Benedict Arnold in the sprouting days of the Republic. Treason should be made odious. Traitorous labor union officials should be made to take a back seat, and the arteries of trade should be at once opened to public traffic, even if the General Government has to draft men to serve on the railways and in the mines. Winter is not far away. The mines have been idle for nearly half a year. Must the hundred millions submit to be bulldozed, frozen and starved be- cause a few sullen, boss-ridden miners and railway workers choose to so de- clare? Decidedly not. President Har- ding has faltered when courage and duty called upon him to declare him- self with vigor and speed against a traitorous gang whose dastardly tie- up of industries constitutes plain treason against the Nation. Warren G. Harding, you should speedily open the mines, man the rail lines and proceed to carry on, else step down and out that a more ca- pable man may take hold and push. Impeachment is due President Har- ding. He has failed the country in the hour of its dire need. To parley with enemies of the Nation, to even con- sent to meeting the traitors on any ground whatever, is bald cowardice unworthy the head of a great Nation like ours. When Fort Sumpter fell there were timid people who feared there was no power in the Federal Government to coerce a state. Abraham Lincoln found that power and coerced the rebellious states into subjection to the Union. The same power exists to-day and our President should have- used his power to coerce rebellious subjects into submission to the right- ful demands of a great people who refuse to be either frozen or starved to gratify the whims of traitors under the guise of union labor. Although the hour is late, the Pres- ident still has the field, and we trust he may use it to the undoing of the outlaw bosses and for the benefit of the whole American people. Unless he does it at once, he should be im- peached and removed from office. DOLLAR WHEAT AGAIN? The sharp fluctuations in the price of wheat during the past six months have proved puzzling. After selling down below a dollar in Chicago near the beginning of the year, wheat ral- lied strongly during the spring, and before the end of April its price had risen over 30 cents above the low point. Since then the market has again reacted, and during the current week dollar wheat has almost been realized again in the terminal mar- kets, while the price on the farms has dropped below a dollar. During the last ten days the market has wit- nessed the unusual sight of wheat prices falling in the face of a heavy export demand. It was, in fact, the big slump in prices which stimulated the large volume of export buying. That prices should approach the rec- ord low level for the year while the European crop is steadily deteriorat- ing from lack of rain is also unusual. The advance in prices spring was based on the belief in a reduced acreage and a short crop. The rise brought out on the market a surprisingly large volume of wheat held by farmers that had not been included in the visible supply, and it became evident that the. statistical position of the commodity was not as strong as the trade had generally supposed. : If you haven’t the display fixtures for showing as much of your stock as space permits, get more fixtures. They will pay for themselves as they go along. during the’ NEW STAMPS FOR OLD. Since the monopoly which Wash- ington and Franklin for long have exercised over the imagination of the Post Office Department and the Bu- reau of Engraving and Printing is at last to be broken by the issuance of a new series of stamps, the Govern- ment should be open to suggestions. First, of course, enthusiasts will put forward names of additional candi- dates for philatelic fame, and America is rich in worthies who deserve well enough of their country to merit such tribute. But is putting a statesman’s face upon a postage stamp quite fair to the deceased? Some statesmen are not naturally handsome and others dote on whiskers. No small engraved resemblance can do justice to whisk- ers. That eliminates Benjamin Har- rison, Hayes and Garfield, to say nothing of Chester A. Arthur. Even the common or garden mustache is a liability on a postage stamp, al- though the late King Humbert’s moustachios were of such piratical prominence that they. made the man a picture. Then we are bound to re- member what happens to a postage stamp directly it comes into use. It is promptly cancelled; the rubber stamp has its way with the immortal features of our illustrious dead, and the result is something which there- after interests nobody but the stamp collector. Perhaps the handsomest stamps the Government ever has circulated have been those prepared in connection with the World’s Fair, the Panama Exposition, and other celebratory events. It would be easy to design a series of stamps setting forth Amer- ican history in miniature—the landing of Columbus, Washington crossing the Delaware, Lee and Grant at Ap- pomattox, the Battle of Lake Erie, and other historical incidents which lend themselves to decorative treat- ment. It would be easy to overdo the thing by including Pocahontas in the act of saving Capt. John Smith or the Native Sons of the Golden West chasing the. Heathen Chinee across Frisco Sand Lots. Discretion would be necessary. An alternative scheme includes the reproduction of state seals. Every state has a seal which none of its citizens recognize. Some of them are beautiful, and all possess hidden sym- bolic meanings which it would be well for us to know. Most of them con- tain also Latin words and phrases, so that this idea is certain to have the backing of Leagues for Classical Culture the world over. America’s scenic beauties offer an- other entrancing range of subjects. Niagara Falls, the Grand Canyon of the Colorado, Pike’s Peak, Yosemite Falls, the giant Sequoias—these sure- ly would find favor in the public eye. Care would have to be exercised, however, to keep down the demands of Chambers of Commerce for recog- nition of their nearby peaks and glens. Adams (Mass. would lobby for Grey- lock, Los Angeles for Old: Baldy, Kansas City for Cliff Drive. Perhaps the dangers are too great. Better let the sleeping lions of sectionalism sleep on undisturbed. One alluring suggestion is that the new stamps contain likenesses of America’s native wild animals. Any one who has a nickel to his name may observe that the bison is a highly decorative beast. The Bighorn sheep and the Rocky Mountain goat are also creatures of distinction, while moose, elk, and deer have long ap- pealed alike to lithographers and lodges. Chicago might insist on the polecat, which bestowed its name upon thé)metropolis of the West, but even this is not discouraging. Pole- cats are beautiful—on paper. Putting human heads .on postage stamps is a custom running back to the days when illiterates confounded the state and the ruler. The ruler’s face protected the mails. Now the Government protects them with ma- rines and soldiers, so we might as well make our stamps serve the pur- pose of art and education. SCHOOL STARTS SOON. School months will soon be here bringing with them excellent oppor- tunity for stimulating your sales through the offer of school souvenirs with purchases made by school chil- dren. Suitable suggestions of inex- pensive articles are penwipers, rulers, pencil sharpeners, sponges, jumping ropes, tops, drinking cups, etc. In ad- dition to stimulating your sales you are building for the future by cater- ing to the children. The school child of to-day is the housewife or wage earner of to-morrow. As soon as school has started you can inaugurate a variation in your newspaper advertising which will freshen and add interest to it by creat- ing an ad-writing contest among the pupils in your local schools. Mail the pupils an invitation to com- pete, asking that they confine them- selves to the heading and store talk of the advertisement as you will sup- ply the merchandise copy. Advise that for each advertisement accepted (not exceeding 200 words in length), you will print the photograph of the writer in the advertisement with a statement of the authorship and will also present to the writer the cut of their photograph which can be used for printing postcards, letterheads, etc. This will give you a human in- terest advertisement at the cost of having the cut made and the gift ar- ticle. RETAIL ADVERTISING. How It Can Be Made To Pay a Profit. Advertising is set aside or ignored in many stores without a merchant see- ing what he loses. If he avoided waiting on a customer he would actually see a sale lost: if he neglected buying he would find his shelves empty: if he overlooked his bills he would lose his discounts: but if he didn’t advertise he would simply be going along as before and, not know- ing what he lost, would not be con- cerned about it. Competition is one of the great factors in advertising. It is the grow- ing intensity of competition which is making advertisers out of retail mer- chants from the cross roads stores up. They see that they are going to have to advertise if they are to continue to exist. Business is going to the adver- tiser and it is passing the non-adver- tiser by. How to make it pay is another mat- ter. Not all advertising methods pay equally well, or are equally good. Circumstances alter cases in adver- tising as in anything else, but there are certain matters in general which apply to all and form a basis upon which to build. It is obvious that if advertising didn’t pay there gvould be no reason for it and its value depends upon the returns as compared with its cost. Every store has two things to adver- tise. Itself as a store, a service in- stitution, and its goods. The first mentioned is first in im- portance. Unless it can sell itself as a store it will have a very hard time selling its goods. Competition is a practical fact, and in the main, there are two kinds of competition, the competition between stores, their reputation for service, square dealing and the like, and the competition of price. Where a mer- chant has to overcome the competi- tion of both he has a very hard prob- lem because even if he does meet price competition he still has reputation to overcome. Too few merchants realize the im- portance of their stores as real ser- vice institutions and the great leverage they would have over competition if they had thoroughly sold this idea to their trade. Of course they could not sell their trade anything in which they did not believe themselves. I am urg- ‘ng that they express that belief in words, repeated again and again in their publicity so that eventually they would build up the service idea in the minds of their trade and when once that was done they would have their battle half won. It is surprising how far this goes toward overcoming the effect of price cutting which is the ‘east ingenious and the lowest form of competition. Too frequent des‘ruc- tion of values has one definite result— destroyed public confidence—which exists to-day as an actual menace. So advertising the store as a service institution pays, but not in direct re- turns traceable to any one advertise- ment. We call this kind of advertis- ing institutional advertising. It is the hardest for the merchant to believe in because it is so hard to see definite MICHIGAN TRADESMAN results. We see very little of this kind of advertising in retail stores because there is too little courage to under- take it and keep it up. But institutional advertising need not be a thing by itself. It can and should be part and parcel of every direct advertisement, interwoven with the fabric of the advertisement and expressed in the form of editorials. It gives what we call personality to an advertisement and creates in the mind of the reader a definite feeling toward that institution which has a great bearing upon his business with it. Some merchants say that prices, alone, talk. This is not so. Prices talk _ plainly, but where there is much buy- ing there is sure to be sentiment, and this is particularly true in the smaller places. Advertising is nothing more nor less than Items From the Cloverland of Mich- igan. Sault Ste. Marie, Aug. 15—While there was no official announcement made, the majority of the Soo’s wholesale and retail meat men met at a picnic at Bay Mills, the beautiful park on the beach. The idea occur- red to them that it would be a mighty fine thing to set aside one day each summer which would be known as grocers and butchers’ picnic. Sunday was an ideal day and most every car in the city found its way to some beach. Fred Shaw, of the Gamble- Robinson-Shaw Co., was one of. the first to arrive at the picnic. He got into his bathing suit, filled his new pipe with Peerless, loaded his ears with matches, and was still on the beach at sunset, stating that Adam had but little on him in the good old summer time. Jos. Scher, of the local immigra- tion office staff, has purchased the business of Warner & Kelly, dealers in confectionery, soft drinks, and camper’s supplies at Alcott Beach near Brimley. Mrs. Alcott is in charge of the store. The store has enjoyed a larger patronage than was expected the opening of the season and the new resort promises to be a very successful one. It is one of the best beaches in the vicinity and is a very popular place with Soo and Brimley people. “Every family is unanimous on one thing and that is the desire of owning an auto.” August 16, 1922 With the absorption of the Mitchell fleet by the Boland & Cornelius, Co., of Buffalo, another old transit com- pany loses its identity and the fine large red banded fleet will be no more. Most of the old Gilchrist boats have been taken over by the Interlake fleet and the Wilson Transit Co. took over two of its largest boats, the H. P. McIntosh and the General Gar- rettson. In the early days often there were not less than twenty part own- ers to one ship and when the old Ves- selmen’s Association met at Detroit or Cleveland in the earlier part of the winter, all the hotels were filled with men who were interested in ves- sel property of the great lakes. Now all the business is transacted by a handful of men. Times have changed and individual ow. erships have ceased to be. Many of the boats which have been taken over by the new corpora- tions have had their names changed and sometimes an old timer recog- nizes the lines of a boat coming through the locks but can’t remem- ber having seen the names. Thank goodness there has been a mothers’ strike. Another well-known figure of long standing in marine circles passed away during the past week when Captain George King, 71 years old, died at his home at’ 404 Kimball street. Mr. King was connected with the Great Lakes Towing Co. for twen- ty years. His last command was the tug Sabin. He was forced to give that up by the stroke of paralysis which has since been accountable for his failing health The body of the deceased was shipped to Cleveland early in the week for interment. Cap- tain King maintained his residence in that city during the off season and is survived there by his wife and three daughters. V. R. Conway, of the Conway & Hall drug store, accompanied by his wife and daughter, Dr. Ruth Conway, left Sunday on a trip to Yellowstone Park. George Futchick, a Soo boy who was winner of the gold medal for highest grade work during the past year at the Chicago Musical College. will give a recital at the high school auditorium at 8 o’clock Friday, Au- gust 18. Two men who were hired to work in the railroad yards iast week as a result of the strike of shopmen and car repairers left their posts rather hurriedly one evening, according to a story which is being told, and the peculiar thing about it all is that they have not been seen since, it is said. The men had been engaged to keep watch around the round house. Dur- ing the night the switch engine was busy in the yards. There must have been a couple of the dynamite caps, which are used by trainmen as sig- nals, on the tracks. When these ex- ploded the two men are said to have made a quick get away, evidently thinking that some of the strikers were going to make things warm for them. William G. Tapert. ——_+-++_____ A Difficult Task. A couple of elderly merchants, in the course of an altercation touching some business matter, so far forgot their dignity as to threaten each other with bodily violence, the first declar- ing his intention to pull the other’s ears. The threatened one was so indig- nant that he confided in a third mer- chant, to whom he repeated the threat, adding: “If he tries it, hands full.” ‘And he wondered why his friend smiled. never he will have his —_—_++>—__ Show your goods all the while, but change the displays frequently. Show the goods in different ways to at- tract attention. oe eo August 16, 1922 NEW ORDER OF THINGS. Wholesale Grocers Strengthen Their Position By Mergers. Anyone who follows grocery ques- tions cannot. fail to observe that there are rapid changes going on in the wholesale field, and the man who has been bewailing the sad fate of the jobber is beginning to prick up his ears and reach the same conclusion that wiser minds did long ago; that the wholesale grocer is not doomed, but only in for a transition. The grocer who goes down and out is largely to blame for it himself. Be- cause the function, habits and meth- ods of twenty-five years ago worked well is no evidence that they will now; when city congestion has over- taken country residence; when pack- age goods and branded articles are the rule; when people and retailers buy in small lots rather than boxes and barrels and sacks and jugs. The specialty, the broken package evil, the chain stores, the delicatessen and the cash and carry system are all evi- dences of the new order of things and the grocer, wholesale or retail, must change to meet the times. Evidently a great many grocers are awakening to the situation with some- thing more promising than lugubrious repining. They are studying cost ac- counting, elimination of unnecessary service and expense and _ turn-over, and just now there appears a strik- ing movement toward removing the much-discussed element of “too many wholesalers.” The consolidation era is evidently MICHIGAN, TRADESMAN on. No less than four mergers among wholesale grocers were announced last week and there also appears a surprisingly large number of new wholesale houses being started by men who ought to know better if the wholesale grocery business is on its last legs. All in all, it is evident that things are drifting into correct economic channels and that evolution is evolut- ing intelligently. Men who only a few months ago were “cussing” the chain stores as a form of unfair com- petition are changing their tune and recognizing the sharp. distinctions between the chain store in itself and the evils that give rise to its unfair buying privileges. The study of chain stores is valu- able to every grocer in the country. Chain stores are plainly here to stay —the outcome of evolutionary condi- tions and different ideas as to what the public wants—and the grocer who holds his own must reckon with them. It does not in any wise follow that the independent retailer is doomed; least of all if he is sensible enough to take a few leaves from the chain store book of learning; and the study referred to is full of applied know!l- edge of the customer and his likes and dislikes. After all, that is evidently what the chain store has done. On that and on one other thing, its growth has been built. That other thing is the fact that men with ample capital have deliberately been planting chain stores, as a part of a consistent plan; not as is the case with ordinary re- tailers, as the result of unrelated in- dividual fancy and motive. Compari- sons too often fall into the error of 'regarding comparative expansion as the result of a natural economic drift. A study of the practice of chain stores shows up the crux of the whole fundamental difference between chains and independents. The ordinary gro- cer seeks to carry for the consumer what she wants without overmuch consideration of the overhead. The chain store sells what it prefers to; the things which pay it best; the things which sell with the quickest turn-over. It does not hesitate to say it does not carry this or that. An inventory of a chain store will prob- ably show not over a quarter the ar- ticles the average grocer carries. sso Before Erickson and Columbus. Detroit, Aug. 15—I note your strong plea to the effect that Columbus was not the real discoverer of America. I believe in the historical fact that Erickson set foot on American land before Columbus found it, but it was Columbus who brought the continent to be known and developed by civil- ization. If we have to run backward, the real glory of the discovery would not belong either to Erickson or Co- lumbus, but to the Chinese and Phoe- nicians who had not only been in America but held a regular commer- cial exploitation from this territory many years before the Christian era. James T. Elgin. If you are accumulating money in your own business it is better to use it in extending the business, rather than to invest in the surplus in some other line of trade beyond your im- mediate control. = 3 Rough Rider Testimony Regard Theodore. Kansas City, Aug. 12—An article written by Mark Sullvian in reference to profanity used by the late Col. Theodore Roosevelt has interested me, and I wish to deny that Col. Roosevelt ever used one word of pro- fanity—particularly the word “damn.” For it was that very same word used by myself while a member of the Rough Riders in Cuba, in the pres- ence of him and other officers, in- cluding Jack Greenway, of Arizona, which caused the Colonel to repri- mand me and request me to substi- tute other words for the ones used by me on this occasion. And I wish further to state that no other man in the regiment was nearer to Col. Roosevelt than I, from the start to sthe finish of our campaign in Cuba, and if he ever used profanity I failed to hear a word of it. And I guess that you will not deny but that is the ideal spot in this world to invent pro- fanity if you never used it before. I’ wish that I was able to give Mr. Sullivan the present address of Jack Greenway, that once great col- lege athlete, who boxed, wrestled, and played many different games with Col. Roosevelt. For that is another occasion where profanity -is used, if used at all, and I am sure that his statement would be the same as mine. George H. Sands, Formerly Sergeant Troop D. Rough Riders. ——_>-+-____. Deadly Overdose. “What experience did you have with the roach poison I sold you last week?” “Not so good, not so good. All the roaches did well on it, and I think are looking better, except one. He liked it so well he made a durned pig of himself and foundered. I’m _ afraid Um going to lose him.” Rarrev Lanneler has worked In this institution continu. ously for fifty years. Barney says— It is very noticeable that the most of the merchants who are going through our warehouse these days appear to be fair minded, thinking men and most all successful, but By Golly—most of those loud talking, wise fellows who talk so much about being smart buyers seem to have gone out of business. WoRDEN ROCER ( OMPANY GRAND RAPIDS—KALAMAZOO—LANSING THE PROMPT SHIPPERS een 4 MICHIGAN TRADESMAN August 16, 1922 MOVEMENT OF MERCHANTS. Waldron—Kahle & Corser are suc- =ceeded in general trade by G. N. Corser. Parchallville—Paul Murphy’s store building and general store were de- stroyed by fire Sunday. Plainwell——William Fris is closing out his stock of bazaar goods and will retire from retail trade. Houghton—Boris Kremen has clos- ed out his stock of clothing, men’s furnishings and shoes and_ retired from trade. Detroit — Abraham Futterman, Stratford Boot Shop, is reported to be offering to compromise with his creditors at 25 per cent. Adrian—W. O. Albig, of the W. O. Albig department store, has been elected President of the merchants bureau, of the Chamber of Commerce. Petoskey—Henry Boehm has sold his interest in the McCabe-Boehm Hardware Co. to George W. McCabe, who will continue the business under his own name. Cement _City—The cement factory, which employs 125 men, has been closed down owing to a shortage of fuel. It is not known when the fac- tory will re-open. Ludington—Axel Johnson, Jr., and wife have engaged in the furniture and rug business at 410-412 South James street, under the style of the Johnson Furniture Co. Sparta—E. W. Randall, formerly manager of the grocery store of A. A. Johnson & Co., has resigned his posi- tion and purchased the grocery stock ‘of Harry Dufont, taking immediate possession. Kalamazoo—S. H. Sterner has sold his grocery stock, located at 2017 Portage street to Wagner Bros., who will continue the business in connec- tion with their meat market at 2015 Portage street. Sheridan—The Sheridan Lumber & Supply Co. has been incorporated with an authorized capital stock of $20,000, all of which has been sub- scribed and paid in, $2,862 in cash and $17,138 in property. Chelsea—Mr. Norris has sold his ' ice cream parlor and confectionery stock to Walter Hummel and Clarence Bahnmiller, who have taken posses- sion and will continue the business under the style of the Sylvan Cafe. Negaunee—The Negaunee Store Co. has been incorporated to deal in gen- eral merchandise, with an authorized capital stock of $5,000, all of which has been subscribed and paid in, $3,- 000 in cash and $2,000 in property. Detroit—The Perfection Sales Co. has been incorporated to conduct a wholesale or retail drug business, etc., with an authorized capital stock of $40,000, $23,000 of which has been subscribed and $22,000 paid in in cash. Lawton—The Commonwealth Mort- gage & Loan building, which is to be completed before Nov. 1, will be started the coming week. The Ma- sons are endeavoring to arrange for the use of the upper floor as a hall. Detroit—Work on the alterations of the front of Berke’s Boot Shop, 1442 Washington boulevard, is pro- gressing rapidly. When finished the new front will be unique, in that it will be the only one of its kind in the city. . Marquette—Mrs. William A. French, proprietor of the Brunswick hotel, has had it remodeled, redecorated and refurnished and will open it to the public Aug. 20, all traces of the recent fire in the hotel, having been removed. Moscow—M. M.: Walworth has sold his stock of general merchandise and grain and fuel business to O. J. Fowle, who will consolidate it with his grocery business. Mr. Walworth will remove to Detroit and reside with his daughter. Dowagiac—Merwin & Bonnell have sold their grocery stock to Plee & Smith. Mr. Plee was formerly en- gaged in the grocery and clothing business at Baroda under the style of O. V. Plee. Mrs. Smith, his partner and sister, resides in St. Joseph. Port Huron—The Aikman Bakery Co. has merged its wholesale and retail bakery business into a stock company under the same style with an authorized capital stock of $100,- 000 common and_ $1,000 preferred, $75,000 of which has been subscribed and paid in in cash. Manufacturing Matters. Three Rivers—The Sheffield Car Co. has decreased its capital stock from $400,000 to $10,000. Pontiac—The Reliable Manufactur- ing Co. has been incorporated with an authorized capital stock of $25,000, of which amount $12,500 has been sub- scribed and paid in in cash. Albion—The Albion flour mill, re- cently taken over by Frank Peters and completely renovated and fur- nished with new machinery, will start grinding within the next few days. Alpena—The Derry Metal Products Co,, 112 Peak Place, has been in- corporated with an authorized cap- ital stock of $25,000, all of which has been subscribed and paid in in cash, Detroit—The Protecto Radiator Mantle Co., with business offices at 510 Free Press building, has been in- corporated with an authorized cap- ital stock of $1,050, all of which has been subscribed and $275 paid in in cash. Grand Rapids—S. I. Howard, who has been located in the East for a couple of years, has returned to Grand Rapids and engaged in the manufacture of fried cakes at 7 South Tonia avenue under the style of the Potato Kruller Co. Detroit—The Conn Perry Manu- facturing Co. has been incorporated with an authorized capital stock of $25,000, of which amount $12,500 has been subscribed and $2,500 paid in in cash. The business is conducted at 4646 Lawton avenue. Detroit—The Sho-Rite-Sign Sys- tem, 5439 Field avenue, has been in- corporated to manufacture and sell advertising specialties, supplies and- accessories, with an authorized cap- ital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. _ Detroit—The Acorn Leather & Belting Co. has been organized and is now conducting a sales office and factory at 5760 Twelfth street. This firm makes a specialty of re-manufac- turing commercial belting, and is also sales agent for the “Run True” line of new leather belting. Detroit—Eugene J. Hatman & Co., 156 West Jefferson avenue, has merg- ed its cloak, suit and waist manufac- turing business into a stock company under the style of the Hartman-Sims Co., with an authorized capital stock of $25,000, all of which has been sub- scribed and paid in in cash. Detroit—The Brandau Shoe Co., manufacturer, has increased its line of women’s McKays by adding a line of Havana brown kid in both oxford and high cut patterns. The company is also conducting a job- bing department embracing men’s dress welts, work shoes and slippers. East Jordan—Houghton & Kowal- ski have engaged in the grocery busi- ness. The senior partner, Judd E. Houghton, has been a cigar manu- facturer and a traveling salesman for nearly forty years. He understands the grocery business thoroughly and will, undoubtedly, achieve success for himself and partner in his new un- dertaking. Bad Axe—The Ruggles Truck Co. will build a one-story brick and steel factory building at this place for the manufacture of Ruggles truck bodies. Work on the new building will be started at once, and is to be com- pleted by Sept. 1. It will be 80x100 feet in dimensions and will take the place of the wooden building, which will be moved to the south side of the factory lot. A power house 30 feet square will also be built. —_—__>+-+—___ Review of the Produce Market. Apples—Sweet Boughs, Transpar- ents, Duchess and Astrachan, com- mand 75c per bu. The crop is so heavy that thousands of bushels will never be picked. Bananas—6%éc per Ib. Beets—40c per doz. for grown. Blackberries—$2.25 for 16 qt. crate. Butter—The consumptive demand for butter is only fair. The market is barely steady. The make of butter continues to be liberal and the aver- age quality, owing to the good weath- er conditions, has been better than usual. Stocks in storage are consid- erably in excess of what they were a year ago. The outlook is for a slight decline during the coming week. Local jobbers hold extra at 34c and fancy at 33c—in 63 Ib. tubs; fancy in 30 lb. tubs, 35c; prints, 35c. They pay 17c for packing stock. Cabbage—75c per bu. Cantaloupes— Michigan sold as follows: home Osage are Ce $3.25 12 a 275 N01 a 225 Hoed00) 2.42 225 Gem: baskets 2202-002 1.00 Carrots—30c per doz. bunches. Cauliflower—$2.50 per dozen heads. Celery—35c per bunch; extra jum- bo, 50c. Cocoanuts—$7.50 per sack of 100. Cucumbers—Home grown, 65c per doz.; per bushel, $1.50. Eggs—The consumptive demand. is much lighter than usual for this seas- son of the year and the production is larger. Owing to the favorable weather conditions the quality of eggs is running much better than usual. The market is very quiet at prices ranging about 10c per dozen lower than they were a year ago and about the same as they were last week. These extreme prices on eggs should increase the consumption to a considerable extent and we look for better business in the next few weeks. Local jobbers pay 18@20c for can- dled, cases included. Green Corn—25c per doz. Green Peas—$3 per bu. for Tele- phones. Green Onions—Silverskins, 25c per doz. bunches. Honey Dew crate of 6 to 8. Lemons—Sunkist are held as fol- lows: Melons—$2.50 per G00. size, ‘per - box 2 $7.50 360 size, per Dox 222200500 Fs 7.50 270 “size, per box 222.00 7.50 240 size. per Box: 2 7.00 Choice are held as follows: $00: size, per box 22204002 oo $7.00 S60 size, per Hox 265 7.00 Lettuce—Leaf, 85c per bu.; head, $1.50 per crate. Onions—Illinois, $3.25 per 100 Ib. sack; Louisville, $3 per 100 lb. sack; Spanish, $2.25 per crate. Oranges—Fancy Sunkist Valencias are now held as follows: ee $12.00 Se 12.00 150, 176 and 200 2.2 12.00 Me 12.00 Oe 10.00 Seems SORE Don 8.50 Se 5.50 Choice, 50c per box less. Parsley—60c per doz. bunches. Peaches—Elbertas from Indiana are now in market on the basis of $2.75 per bu. Home grown Early Michi- gan, $1.75@2 per bu. Pears—$1.50 per bu. for Early Sugar or Clapp’s Favorite. Peppers—Home grown, $2 per bu. Pieplant—$1.25 per bu. for home grown. Plums—Burbanks $1.25 per bu. Potatoes—Home grown, $2.50 per bbl. Poultry—Local buyers pay as fol- lows for live: and Bradshaws, Tapht fowls 7c Ficavy. fOWis 2 20c Broilers, 2% tb. and up —.--._-- 23c Broilers, 2 Ib. and under —___-- 16c (Cox amd: Stace oo eee 10c ’ Radishes—I15c per doz. bunches for home grown. Sweet Potatoes—Virginia command $2 per hamper. Tomatoes—$1 per % bu. Turnips—30c per doz. bunches. Watermelons—40@60c fine stock from indiana. apiece for Wax Beans—$1.25 per bu. for home grown. Whortleberries—$2.50@2.75 per 16 qt. crate. te The customer who kicks about the price of a good article, if induced to pay it, is likely to live to forget the price and consider the quality of what he has bought. August 16, 1922 . : 5 Essential Features of the Grocery Staples. — Sugar—The market during the past week experienced another resting - spell with its accompanying reaction- afy trend to raw sugars. Refiners displayed an indifferent attitude inas- much as the trade was pausing in making further purchases of refined sugar. While the reactionary trend to raws was caused practically en- tirely by offerings from second hands, sentiment in the market was some- what unsettled but with no indication of lack of confidence in the market’s stability nor feeling that underlying factors were not most sound. Such periods of inactivity with a slightly sagging trend have been experienced numerous times during the last six months or since the market started its recovery from the extreme depres- sion of last year. The market, how- ever, proved itself very susceptible to renewed buying on the part of the trade and when refiners again enter- ed the raw market for supplies prices readily responded, emphasizing the strength of underlying conditions. The present period is generally view- ed as another pausing spell and while no such advance as has been exper- ienced during the past few months is expected, the majority of the trade are coafident of the market’s stability and ability to recover. At the begin- ning of this week stocks of sugars held by importers in licensed ware- houses were reported at 60,000 tons and. inasmuch as during the last few days fully 17,000 tons of such sugars had been purchased by refiners, im- porters still held only about 43,000 tons. About two months ago there were fully 90,000 tons of raw sugar held by importers in licensed ware- houses. Local jobbers hold granu- lated at 734c. Tea—The market has been fairly active during the week. Buyers are coming more confidently into the market and seem to be taking larger lots. The entire list of teas is show- ing the increase in activity, with Ja- pans probably the leader in the de- mand. The country trade is reported as relatively better than the city trade. Values are generally firm. Cotfee-—The market for all grades of Rio and Santos remains unchanged from last week. The weakness which was reported last week in Brazii has to some extent disappeared and the tone in Brazil and this country is steadier, both in Rio and Santos. The market is still somewhat uncertain and nobody is anticipating his wants very much. Mild grades remain about Canned Fruits—Developments in the.“rail strike during the next few days will greatly affect the California fruit pack, for if shippers are not able to ship the customary tonnage of green fruit the surplus will be di- verted to the canners and driers, in- creasing the pack and affecting prices of raw stocks. Canners.have covered their requirements with contracts with growers and on these openings prices were based, but if they can get cheap- er fruit they can make larger discounts than at present under opening. While the rail situation is critical and be- cause opening prices, even ignoring MICHIGAN, TRADESMAN the traffic problem, were considered too high for a safe investment, job- bers have bought sparingly and last week were slow to add to their com- mitments. They are covered to some extent and are waiting for later de- velopments. Spot fruits of all kinds, including pineapples, are scarce and are firm in all grades and offerings. Future apples are offered around $4 which is considered high and buying is light. Spot apples are quiet. Canned Vegetables—The consumer regulates the canned food market at present as the extent of his purchases over the retail counter determines the extent of trading from the grocer on up the line. The consumer buys as he needs the foods, and that is the policy of all links in the distributing chain. This is not a heavy consum- ing period and hence trading is light. Advance buying is light, as the trade is more or less upset by the vacation period as well as by the more im- portant and far-reaching railroad and coal strikes. Both vitally affect the canned food market, although the traffic situation, instead of creating immediate business, has retarded it; neither has it increased future buying. The coal strike, while vital to the canner, does not alarm the trade to any extent. Tomatoes are crowded to the front this week by the increas- ed reports of an unfavorable yield of late stock in all of the tri-States. The early alarming stories about short yields were considered more or less propaganda, but now more signifi- cance is given the statements of con- servative canners, who not only con- firm the rumors of a disappointing yield but back up their belief that the low point of prices for 1922 late to- matoes has passed by withdrawing their offerings or advancing their prices. Corn packing has begun in some sections and reports of yield, as in Maine, for instance, are not en- couraging, as the ears are not up to average size, which means a disap- pointing tonnage. Old pack corn is slowly cleaning up and some price betterment is noted in the Southern belt, where the constant buying for some time because of the- low freight rate has cleaned up many canners. Other sections, however, are still sell- ing low. Peas are firm and there is a demand for anything which can be had below the generally quoted prices. In other words, the odds and ends of canners are being picked up, putting the situation more in favor of the canner than of the jobber. Wisconsin leads in point of offerings, as the pack there was relatively better than in other states. Canned Fish—The expectation now is that the pack of Alaska salmon will be light compared with the gen- eral average of the last five years, and that this will be especially notice- able in regard to chums, the lowest _ edible grade. The best grade, so far as quantity is concerned, will be reds; The trade appear to think that new pink Alaska salmon will open on the coast at around $1.10@1.15 and reds around $2.25 ‘coast. Maine sardines are now firm, with packers feeling very strong in their ideas and inclined to raise prices. The catch has been light, but is now. Caliornia sardines are firm and so are most grades of imported sar- ’ dines. Dried Fruits—The dried fruit trade had a surprise last week—it expected prune prices but did not get them; it did not look for new crop raisin quo- tations but they were announced from headquarters without a leak either. Probably to avoid a premature an- nouncement from an outside source the Sun-Maid Raisin Growers named its range before any one had expected the news. The Sun-Maid and some independents have maintained their prices at full list and are doing busi- ness, not a land office booking, but a conservative assortment of orders which indicate more confidence in new crop raisins than was generally expected a few weeks ago, before raisin history was written through the medium of revised prices on old crop, followed by an almost parallel reduction on new goods. What is more, the independents who, previous to the Association’s price announce- ment, booked new crop raisins at 4c under the Sun-Maid opening have continued to quote that level. One packer, with vineyards of his own, has kept to his %c reduction, which virtually means new crop for the price or old. No further concessions have been allowed and those independents at the Association level have stead- fastly refused to shade their quota- tions. Old crop sales to the retail trade at the new levels indicate that buyers have come back into the rai- sin game. They are buying ahead for their early fall trade and evidently think that when the consumer gets the benefit of the reduced values that consumption will increase. The Sun- Maid office announced on Saturday that confirmations and _ reconfirma- tions of sales of old crop were com- ing in for steamer and rail shipments with such a strong call for package Thompsons and bulk, package seeded, bakers’ Thompsons and three and four-crown loose muscats that orders cannot be filled, despite the fact that the New York territory has had a larger assortment proportionately than other divisions. About 75 per cent. of the package tonnage went to New York, which meant 2,000 tons of package Thompsons and 2,200 tons of package seeded for that market. Confirmations for new crop, officials announced, were not coming in as fast as the orders which are being taken freely by the trade, with the leaders being package Thompsons and seeded, bulk Sultanas and Thomp- sons and baker Thompsons. All seed- ed raisins are wanted. Three-crown loose are going over big. Other dried fruits were featureless last week. Prune values will be more or less ir- regular until the Association is heard from. Peaches and apricots are con- sidered too high for buying atten- tion. Cheese—The market is steady, with a light consumptive demand at prices ranging about the same as last week. The make is unusually large, owing to the favorable weather conditions. Stocks in storage are considerably in excess of what they were last year. improving somewhat The opinion of the trade is that we will have lower prices on cheese in the next few weeks. Provisions—The consumptive de- mand for smoked meats is only fair. Stocks are reported to be large and the market is about 1@2c lower on all cuts except bacon, which continues to be in good demand at unchanged prices. Canned meats, barreled pork and dried beef are barely steady, with a light demand at prices ranging about the same as last week. unchanged, with a fair demand. Salt Fish—The supply of new Nor- wegian and Irish mackerel is increas- ing right along and the supply is now ample for the demand. There is also a better assortment of sizes. Buyers are taking the new fish to some extent, but not in any large way. Prices are steady and about unchanged on last week’s basis. ——_»~»«__ - Departure of Old Resident. Boyne City, Aug. 15—Another of the old standbys of Boyne City will leave us shortly. George A. Hough- ton, who has conducted a livery and dray business at the same place, Ray and Park streets, for nineteen years, has sold out and will leave town shortly. During that time George has been an important factor in every progressive enterprise in the city and county and it is a common slogan here to say, “Let George do it,” be- cause George could always be de- pended on to do it. He has been the deputy sheriff for the East end of the county for many years and a “pillow” of the Presbyterian church for the past ten years—a pillow is something to rest on. We understand that Mr. Houghton has his eye on Southern Alaska and he hopes to be able to sleep at night and lay off on Sundays and holidays for the remainder of his life. The departure of Mr. Houghton leaves but five of the men who were on “the street” when the writer became a resi- dent of the town. Mrs. Mary Buckwheat has leased and refitted the old Pine Lake House, on River and North Lake streets, for a hotel and boarding house. The Pine Lake House is one of the old landmarks of Boyne City and is the type of the old sawmill boarding house that was common in the lum- ber towns of Michigan forty years ago. Mrs. Buckwheat has been in the business for many years and her place will be a very desirable one for the class that makes up the bulk of our floating population. Such a hostelry is an-asset to any town. Maxy. Detroit—The Heat & Cold Co., Inc., 1445 Broadway avenue, has been incorporated to deal in refrigerating and heating appliances and apparatus at wholesale and retail, with an au- thorized capital stock of $10,000, of which amount $5,300 has been sub- scribed and $2,250 paid in in cash. Albion—The Fidelity Stores Co., of Chicago, conducting a chain of grocery stores in this and other states, will open a similar store on North Superior street as soon as the store building can be remodeled and paint- ed blue to conform to the color scheme adopted by the company. _——_-o —__- Corporations Wound Up. The following Michigan Corpora- tions shave recently filed notices of dissolution with the Secretary of State: Rathbun & Kraft Co., Battle Creek. Peeriess Wire Fence Co., Adrian. Deford Co., Deford. Commercial Realty Co., Detroit. Hyota Cigar Co., Benton Harbor. Broadway Buick Co., Menominee. St. Clair Studios, Inc., Detroit. Rowley Scale & Supply Co., Detroit. Eaton Packing Co., Eaton Rapids. N. Nalbandian & Co., Detroit. 1’. Frank Ireland Co., Belding. Baetz Bros. Realty Co., Detroit. New Home Building Co., Detroit. Hardie & Ekeblad Co., Holland. H. E. Hund & Co., Detroit. ; Bailie-Hudnutt Realty Co., Big Rapids. Bautel Furniture Co., Pontiac. Watt Safety Scaffold Bracket Co., Detroit Huron Oil Co., Bad Axe. Michigan Butter Co., Kalamazoo. Non-Breakable Battery Cell Co., Ann Arbor. General Screw Products Co., Detroit. Mid-Western Realty & Amusement Co., Detroit. : Roaring Brook Association, Lansing. Holland Salvage Co., Holland. Fleckenstein Visible Gasometer Co., Grand Rapids. Thumb Creamery Products Co., Bad Axe. Detroit Pneumatic Chuck Co., Detroit. American Cedar & Lumber Co., Alpena. Doerfiinger & Co., Hamtramck. Bert McKenzie & Son, Newport. Merritt Hotel Co., Merritt. Saux Head Copper Mining Co., Ltd., Marquette. Occidental Candy Co., Muskegon. Rowima Co., Ypsilanti. R. Manhard & Son, Ltd., Marquette. A Hirshberg & Son, Pigeon. Wiseiogel Co., Muskegon. Hillman Creamery Co., Hillman. Detroit Novelty Furniture Co., Detroit. Siewek Bros. Co., Detroit. Sanitary Baking Co., Detroit. Blossom - McDermott - Broughton Co., Traverse City. Zenith Products Co., Spring Lake. United Furniture Co., Grand Rapids. Metropolis Towel Supply Co., Detroit. Williams Optical Co., Grand Rapids. Biiacysmae er August 16, 1922 MICHIGAN TRADESMAN . 7 Personal Experiences on the Return of Goods. From a Western Michigan dealer: “The question of taking goods back or exchanging them with customers is a knotty one and cannot be gov- erned by any fixed set of rules. As the questions of condition of. sale, customs prevailing in the town where the sale is made, how long the goods have been out of your store, whether you have any excuse to offer that would appeal to your customer why you cannot take the article back, and many others too numerous to men- tion, all enter in.” From an Indiana retailer: “We make it a rule to exchange any goods unsuitable for the work or for which the customer finds he has no_ use, providing they are, of course, in good condition; we always aim to show a disposition to help the customers. It makes them feel better and does us no harm. We never refund money unless previously agreed upon or the customer has overestimated his needs in buying of us. Then it is done with the same grace as in the exchange of goods.” From a dealer in Southern Mich- igan: “Our plan is to do just as we agree with our customers—make good every promise. In that way one gets other + people advertising. It is, I think, the best advertisement. Above all, be honest with every one; be kind they are the business people of to-morrow. Notice the old- er folks; they like it if you call them by their names when you meet them. It may be a little slow, but will win in the long run.” to children From another dealer: “There has for years been a rule in our store to exchange anything we had sold, pro- vided it had not been used, for any- thing else in the store, for the dif- ference in price either way. We find very often a customer will buy an article to do something with when he will find it will not do it to his satis- faction, and we will exchange for something that will suit the purpose better. I think almost all the stores in our town do this; also think it a good policy to be liberal with cus- tomers who are inclined to treat you fair. It is best to be accommodating in any line of business, where you can do so without loss to yourself. Our experience is that we have very few people to try to impose upon us with this kind of proposition. We don’t think the people can be educated out of asking for such changes, and very few ask for them, without they are just and correct.” From another dealer: “Many years in trade have convinced our firm that willingness to refund money for any- thing returned unless it be some arti- cle that is cut, like wire cloth or net- ting, thereby leaving remnants to our injury, is the best policy. If a cus- tomer eturns goods we at once re- turn him the cash and he will usually spend this and more in appreciation of the willingness to refund rather than force him to take other goods. The public cannot be educated out of trying to get shut of something they do not want.” “Who should pay for defective goods?” The question was asked by a manufacturer, who proceeded to answer it himself. “The retailer should not be compelled to stand any expense, either of shipping or reship- ping, where goods are imperfect or don’t stand up to manufacturer’s guar- antee. A manufcaturer’s guarantee should relieve the user, retailer or jobber from any expense whatsoever incident to the return or exchange of inferior or imperfect goods, and any manufacturer who expects his cus- tomer to share this expense with him is too weak-kneed to last; it being, of course, demonstrated beyond question that the returned goods are inferior or defective in workmanship or quality.” Many firms say: “Money back if not satisfied, or, if not as represented.” A merchant in Detroit goes beyond this, and, in fact, hits off a clever little idea when he says: “Money back if not delighted.” —_+ > Competition As a Stimulus To Busi- ness. A successful merchandiser is alert to the desire of the public for pos- | session. His effort is to create a desire on the part of the public for the thing or things he has to sell, to stimulate competition between own- ers and users. Competition between owners and the stimulation of that competition has done more to boost the automo- bile business than any other one thing, because the automobile per- mits so many kinds of competition by the owners. It is usually the most expensive thing, aside from the home itself, that the owner possesses, but a car is seen more often than his home. We fre- quently judge people by the cars they drive, and it is that competition which gets a man behind the wheel of a new car, when the old one would serve his purpose. He wants to main- tain his position in the community. It. has been the competition among automobile makers to see who could give the most for the money, who could devise the greatest number of conveniences and luxuries, which has put the automobile to the front. The constant improvement has stimulated the competition of buyers, and to-day the automobile business is one of the biggest in the country. Less than twenty-five years ago a horseless car- riage was a curiosity. Competition brings goods into the limelight. Advertising helps keep them there, and when skillfully done, creates and intensifies desire. A great many people do not realize it, but advertising has been the cause of more improvements in manufactured articles than almost any other one force, for advertising itself is the kind of competition we call the attention of the public to in merchandising. Somebody else in the same _ line does the same thing, and there is a struggle to see who can make the best goods, who can put on little im- provements, who can make his artcile more convenient and more desirable for the consumer, and it is the com- petition of giving more for the money and lowering prices that increases the number of owners and users and creates buyers. Business building competition is by more competition among -no means confined to manufacturing and retail business. Competition is just as keen between towns and cities —yes, and between streets in a town. Let a small town pave one or two streets, and see the houses on those streets begin to brighten up. When one street gets paving, an- other wants it though both may have opposed it when talk of paving was first started. Let one man in a sleepy town- put in a new store front and eventually you'll find other store owners brush- ing up their establishments, paying more attention to window display, all for the good of their business. Good roads have the same’ effect. If one town improves the roads ap- proaching it, it makes for better busi- ness. Surrounding towns will get in line and first thing you know roads in general are improved, with an in- crease in traffic and better business throughout. The small towns complain that business goes to the nearby small city. The small city complains that business goes to the nearest larger one and so on. One thing for any merchant or any store to do is to select his competi- tion. It is just as foolish for a re- tailer in a small town to attempt to compete with the big store in the city on the high priced business as_ it would be for Benny Leonard to chal- lenge Jack Dempsey. A lot of us often think what a fine thing it would be if we had a stran- gle hold on all of the business of our particular line in the country. But every business needs competition, a class of competition that will force it to greater and better efforts. Real competition is in service— service to the user, not in the busi- ness to be secured from him, but in the service to be rendered to him. W. S. Ashby. >.> ___ Breeding the Pearl Oyster. Nearly all of the pearls that go to make up the gorgeous and expensive “ropes” now so much affected by fashionable women and chorus ladies are derived from a bivalve mollusk called the pearl oyster; although, as a matter of fact, it is not a true oyster at all. But never mind about that. There are, as everybody knows, pearl oyster fisheries in the Persian Gulf, in certain Japanese waters and in various other parts of the world. It is only in the Gulf of California, however, that a successful effort has been made to breed pearl oysters, the plant established for the purpose being located in San Gabriel Cove, Espiritu Santo Island. There a lagoon is cut off from the waters of the gulf by a massive bar- rier of masonry, and behind the lat- ter is a long zigzag canal built of concrete. The canal is used for rear- ing baby pearl oysters, and its en- trance is screened by gates of wire net to keep out mollusk-eating fishes, starfishes and other enemies. During the breeding season heavy framed wire-covered crates contain- ing lattice trays of wood are placed on the bottom of the lagoon, in order that the free-swimming infant bi- valves may attach themselves there- upon and proceed to grow. To make sure that there shall be plenty of such “spat,” a number of spawning oysters are put into each crate. The bottom of the lagoon is cleaned of plant growth and has been -paved with stones by divers in armor. When the young oysters are an inch or two in diameter they are brought into the canal, cleaned of any seaweeds their shells may have acquired and placed in shallow wire trays in lattice racks, being thus supported above the bot- tom and exposed to the tidal flow of the water. Through the canal the tide flows and ebbs, carrying multitudes of min- ute plants and animalcules to feed the growing oysters. A thatched cov- ering runs along the whole length of the zig zag of concrete, affording a- shelter to protect the bivalves against the heat when the water is low. After eight or nine months in the canal the oysters are returned to the lagoon in the crates and left there to grow until they are three years old. Smooth inclined planes of concrete along the sloping beach facilitate the manipulation of the creates, which are dragged over the minto and out of the sea. By this ingenious method the pearl oyster, hitherto a wild animal, has been reduced to a sort of domestica- tion; and fishing for it, under ordi- nary conditions a hazardous business, is deprived of its dangers. The pro- duction of pearls is necessarily more or less accidental, but the shells, so highly valued for buttons and articles of ornament, yield the bulk of the money income derived from the en- terprise. The business of breeding pearl oys- ters is an industry in itself, although this is not generally known. ee Having the ability and tact to cause your customers to be pleased with your goods, your prices, your clerks and yourself, you may justly consider yourself a skillful manager. Graham & Morton ro CHICAGO $3 95 Fig'* = $7.30 Fen MICHIGAN RAILWAY LINES BOAT TRAIN 9 p. m.—G. R. Time DAILY Day Trip Saturdays BOAT TRAIN 1 p. m.—G. R. Time FREIGHT RATES LOWER MICHIGAN RAILROAD Foot Lyon St., Citz. 4322, Bell M 4470 GRAHAM & MORTON Pantlind Hotel Lobby Citz. 61111 Bell M 1429 MICHIGAN TRADESMAN August 16, 1922 ARTIFICIAL DEFLATION. It was perhaps inevitable that the old cry of “artificial deflation” should once more be raised just as the time that the appointment of a “dirt farm- ers” to the Federal Reserve Board was to be made and the term of the Governor of the Board was near its close. “Artificial deflation” is the slo- gan of the politician rather than of the farmers themselves. Intelligent farmers understand the relations of supply and demand better than some of their self-constituted political lead- ers. Nevertheless, there are enough of the other sort to enable the pur- veyors of political bunk always to muster a substantial following. It has been shown time and again that the deflation of 1920 was a world-wide movement and was not a result of anything that was done in any one country; that it began in Europe and the Far East several months before it reached our shores, and that for about six months after prices began to decline in the United States re- discounting by the Federal Reserve banks continued to increase. None of these facts accord with the premise that deflation was “artificial,” but facts were never the politician’s strong point. With the price of wheat drawing close to the dollar line in the Chicago market, in spite of the exhortation of two leading dealers to farmers to hold their grain for higher prices, one naturally begins to wonder what is the matter with the War Finance Corporation and the Emergency Tar- iff Act, the two devices that were loudly heralded as remedies for the deflation of the prices of farm prod- ucts. A year ago, when the price of cotton began to move upward, the War Finance Corporation claimed much of the credit that really belong- ed to the perniciously active boll wee- vil, the weather man who furnished a drought, and to the concerted ac- tivity of the farmers themselves in reducing acreage. The emergency tariff act has had the effect of ad- vancing the price of some few varie- ties of wheat which are not produced in sufficient quantities in this country to meet the demand for the highest grade flour, but it can have no effect on the grades of which we produce an exportable surplus. In the European countries in which the currency has badly depreciated many grotesque stories are being told to illustrate the topsy-turvy economic situation. In Austria, for example, prices have been known to decline on political news that seemed bullish and to rise on news that the markets con- sidered bearish. This was because good news foreshadowed some im- provement in the value of the paper money, while bad news indicated fur- ther activity on the part of the print- ing press. In Czechoslovakia, where depreciation is less than in most of Central Europe, a suddent improve- ment in the currency in the middle. of July produced a near-panic, which was especially pronounced amo1g those engaged in the export trade. Conservative exporters in Prague, who wish to avoid the risk of currency fluctuations, have ‘adopted the policy of requiring their buyers to contract to make all payments to them in Swiss gold francs. When the Czech crown appreciates in value in Prague the value of the Swiss franc neces- sarily declines. In July the crown rose in a very short period about 25 per cent., and the exporter, notably the producer of beet sugar, had to take about 20 per cent. less, in terms of the money of his own country, than he had expected. It is to be noted in this connection that internal prices do not fall with the same rap- idity as the external value of curren- cy appreciates, and that consequently the exporters were receiving less in terms of actual purchasing power as a result of the appreciation of their country’s currency. It has been frequently pointed out that the failure of internal prices to adjust themselves immediately to the decline in the exchange rate on a given country gives exporters in that country a temporary advantage over competitors in countries with a better regulated monetary system. Con- versely, the appreciation of a coun- try’s currency places the exporter temporarily at a disadvantage, as has been shown above in the case of the sugar exporters of Czechoslovakia. This helps to explain some of the re- sistance to deflation in the countries of Central Europe. To return to the illustration of the Czech exporters. If internal prices had adjusted them- selves at once to the gain in the ex- ternal value of the Czech crown they would have neither gained nor lost by the change. What happened, how- ever, was this: The Swiss franc when the exporters made their sales was worth, say, 10 crowns; but when pay- ment was made to them it was worth only 7%4 crowns. Prices meanwhile had probably shown some tendency to soften, but the decline was in no way comparable with that of the Swiss franc. The exporters, therefore, would lose heavily if they converted Swiss money into that of their owr coun- try. Under such circumstances ap- preciation in the value of currency is viewed by some business interests with no little misgivings. FEWER NEW CAPITAL ISSUES. The past week has witnessed an- other decline in the volume of new capital issues placed on the New York market. The total amount offered last week was $33,000,000. This is the smallest amount in any week during the current year, and com- pares with $77,000,000 during the previous week and with the maximum of $235,000,000 for the week ending April 28. The shrinkage of new of- ferings has occurred while money has been growing cheaper. It is quite possible that this dwindling stream of new securities has itself contribut- ed to the increasing cheapness of money. The amount of new domes- tic financing to be done is not unlim- ited, and recent developments abroad have not been such as to encourage the further offering for the time being of new foreign issues in any consid- erable volume. EEE Don’t let false. pride hinder you from doing honest labor. ERRONEOUS CALCULATIONS. The statement that farmers are going to receive a billion dollars more for their 1922 crops than for’ those of 1921 has gained wide currency. It would be fortunate for the country if this were true, but an examination of the calculations upon which this assertion is based makes one cautious in accepting it. The value of farm crops in 1921 is roughly estimated at six billions and that of this year’s prospective yields is placed at seven billions. This result is attained by taking each year’s yield of the prin- cipal farm products and computing their value by multiplying the quan- tities by the market prices in August of that year. It will be noted that this will not necessarily show what the producers actually receive in either year. Moreover, of the billion: increase indicated -by this mathemat- ical process some $750,000,000 is due to the estimated gain in the yield and value of cotton alone. Now, in August, 1921, cotton prices were at their low level, and a computation of the value of the crop on that basis is too low. Conversely, at the be- ginning of August this year prices were near their peak for the season, and any computation of the _ real value of the crop on that basis will give an excessive amount. With this wide margin of error in the commod- ity which represents about three- fourths of the total increase in values, it is evident that too much reliance should not be placed on the reputed gain of a billion dollars in farmers’ incomes in 1922. The statement that the total value of farm products this year will ex- ceed that of a year ago by such and such an amount is apt to be mislead- ing for still another reason. The prosperity of any producer does not depend on the total amount which he receives for his output but upon his net profits. Even if farmers should receive 15 per cent. more for their products this year, as the above- mentioned calculation indicates, their position obviously would be no bet- ter if production costs had increased in like proportion. It is in this mat- ter of production costs that most ground for optimism with regard to the farmers’ prosperity is to be found. No one yet knows whether their gross receipts will eventually exceed those of a year ago or not. With wheat close to a dollar a bushel and corn below 60 cents, the grain growers, who constitute the majority of the farming population, may not obtain a larger gross income this year. On the other hand, grain and other crops have been grown more cheaply than in recent years, and transportation costs have been reduced. These things point to better net returns and there- fore. to more buying power. Indeed, manifestations of greater purchasing power are already in evidence through the increasing business of mail order houses. SHORT SIGHTED POLICY. The contemptible action of the Pennsylvania System in handing the Hobart boy who saved a heavily load- ed passenger train from destruction the paltry sum of $10 richly deserves the censure it is receiving from all sides. Here was an excellent oppor- tunity for the Pennsylvania to have created a most excellent impression on the minds of the public. The boy discovered what any boy is likely to find at any time—a flaw in the track. Because he happened to be a boy of vision, he instantly realized the dan- ger and acted immediately to avert what might have been a catastrophe. If the Pennsylvania had properly re- warded the lad, his act and the re- ward would have been played up for months in American newspapers and magazines, thus inspiring other boys who might discover similar condi- tions to be on the alert to avert the consequences. Thus the power of suggestion—one of the most valuable qualities to cultivate in this day and age—was entirely overlooked. The least the Pennsylvania should have done would have been to deposit $5,000 with some trust company, to be devoted to giving the lad a col- lege education, with the understand- ing that if he concluded to espouse a railway career, he would be given lucrative employment on the Penn- sylvania as soon as his college course was completed. Such an act would have done much to establish the Penn- sylvania in public favor and dull the sense of personal loss and injury which Michigan people felt when the Pennsylvania corporation effaced the name G. R. & I. from its rolling stock and replaced it with the name of the alien organization. THE SMALL STOCKHOLDERS. There has been a lot of discussion and a certain amount of action in putting into practice the partnership principles between employer and em- ploye. There is one method of the partnership relation, however, which has been developing very fast during the past few years. We refer to the stockholding relationship. The” United States Steel Corpora- tion is a prominent example of this. The American Telephone & Tele- graph Company, Proctor & Gamble and many of our largest concerns have encouraged the purchase of stock by employes. This makes for a cer- tain stabilization of business, but it is further developed in a national sense by the ever-widening interest of the small public investor. The Pennsylvania Railroad has, perhaps, led all others in the number of stock- holders on its books. Just as the home owner and the land owner in this country, in the mass, is, perhaps, the greatest factor of strength in the perpetuation of American institutions, so the small stockholder, in the mass, will become increasingly effective in the sane reg- ulation of business by the Govern- ment. Sometimes we lose sight ot this very important economic ten- dency. You can always tell a gentleman by the way he treats those in subordi- nate positions. The kind word to the salesman in your store makes a far greater impression upon your cus- tomers than does the whip of sarcasm and invective. Think it over. August 16, 1922 ; MICHIGAN. TRADESMAN : $ Mileage You business men who have used Railroad Mileage Books know their advantages—Why not provide yourself, your family, your employees with the same convenience, when you or they travel by automobile? You can do so with the coupon books ‘sold by the Standard Oil Company, (Ind.) Here are some of the advantages: 1, Coupons accepted as cash for RED CROWN GASOLINE, POLARINE, or any other S. O. Co. Product. 2. Good at any of our Service Stations anywhere and at many garages. 3. Save time and trouble of making change, keeping records of deliveries, filing in- voices, checking statements. 4. Enables you to send any employee to our station and have exact check on every gallon that goes into each auto. 5. For your protection no detached coupons are accepted—numbered book must be pre- sented and coupons detached by our agent. 6. Whenever requested, agent will give receipt showing exact amount of products delivered. 7. If wife or daughter drives a car she can get supplies as needed without the bother of paying cash, or at home can have coupons detached for tank wagon deliveries. 8. Any representative of the S. O. Co. will supply you with a book. 9. $10.00 book contains cash value 190—5e coupons and 50—1c coupons. 10. $25.00 book contains cash value 490—5e coupons and 50—le coupons. You will be pleased with these coupon books. i At any service station of the Standard Oil Company (Indiana) 910 So. Michigan Ave., Chicago Michigan branches at Detroit, Saginaw, Grand Rapids nena =. strumental in coaxing the toy lover SHOE CO., Detroit, Mich. eauuasuuuuuouucuecegeaneeaenaneeeegeetegOEQ04068000000000000HOUOtoeds:i}COUUALATEENOENEOAUUUUNUTONAE 10 MICHIGAN TRADESMAN August 16, 1922 " Ps . z UROLADEGERSLGUADUGODUGAAUAUGUSAERERODAAUOOOOGURAEAUnooshsoneo ns scOUUDEREDOUGAUGEONENES i — Fie Radio Souvenir For Children. = STRAP SA eS e252 f : = IN STOCK —meeaea = Marott’s, Indianapolis, Ind., have a ame € FELIPE >" surprise in store for the youngsters. € a - £2 sf So i Mleck Ei4, Biexiile MeBay, Sock ; ¢ = = ¢ = 3 eir practice of giving souvenirs to 2 ioe. Price $1 $0, Terms — a — i ; i = 3-10. Net ays. Write for = a 3 the children who purchase shoes 10. 9 okie ahocter seman ye — = | that department has long been felt in- = In-Stock Comfort numbers Z = = af 2 = x y “ayy svt I Seen ~ 2A | Ble N f— Noel ye Built Up Shoe Business Under Un- usual Conditions. Although William Pidgeon, Jr., of Rochester, N. Y., is known to shoe men from coast to coast, having ad- dressed conventions as far East as Boston and as far West as Denver, few outside of Rochester are aware of the fact that his father, William Pidgeon, Sr., is also. a_ successful Rochester retail shoe merchant, hav- ing been in business continuously for twenty-one years at 19 Front street. Mr. Pidgeon witnessed the intro- duction of the Goodyear welt machine in Rochester in 1879, Rochester being the first shoe center to put these ma- chines in operation. The firm of Cowles, Curtis & Wheeler was the first to manufacture shoes by the new process. When seen by a correspondent, fol- lowing the observance of his anni- versary, Mr. Pidgeon, who is versed in the mechanical as well as the sell- ing end of the shoe business, was in the work room at the rear of the store repairing the sole of a stitchdown shoe which a customer had brought in after being told by a cobbler that the shoe could not be repaired. “If a thing can’t be done, do it,” said Mr. Pidgeon, quoting the slogan which his son and Elmer Beesley used so effectively a year ago when they traveled up and down the Em- pire State campaigning for members of the state retail shoe dealers’ asso- ciation. Perhaps the phrase explains better than anything else the substan- tial business success which the elder Pidgeon has made in the shoe busi- ness. The store at 19 Front street is lo- cated on Rochester’s great market thoroughfare, only a few doors from Main street. Ordinarily a market street wouldn’t be regarded as an ideal location for a shoe store, but by ap- plying business methods, and more especially by establishing a reputa- tion for the strictest integrity, Mr. Pidgeon has shown that the thing can be done. Since he came to Front street, Mr. Uidgeon has seen the tides of trade ebb and flow, and has witnessed the passing of most of the elder merchants who names_ have been associated with the street. He was greatly affected a few months ago when his friend and neighbor in the shoe business, Fred L. Myers, pasesd away. While Mr. Pidgeon was being in- terviewed, a man in clerical garb came into the store-to buy a pair of Romeos. “Ordinarily I wouldn’t think of coming to Front street,” he explained, “and when the man in the shoe store over on Main street where at} opening ‘days. I first made enquiry for the shoes directed me here, he saw me hesitate. ‘That’s all right,’ he reassured me. ‘If Mr. Pidgeon tells you anything, you can rely on it that it’s so.” An- other little incident that helps to ex- plain how Mr. Pidgeon has succeeded where another might have failed. That he has succeeded is proved by the fact that his sales this year are running consistently ahead of those of a year ago by $200 a month or more, a record that not a few main thoroughfare merchants might envy in this year. Although he has ad- hered rather closely to staple mer- chandise in the past, Mr. Pidgeon says that the craze for novelties has found its way even into Front street, and he is selling more strictly style shoes than ever before. Although conditions have changed immeasurably since Mr. Pidgeon came to Front street, he has ever kept abreast of the times and directs his business with the energy and enter- prise of youth. A few months ago he installed a handsome new electric sign in front of his store, which at- tratcs attention from the crowds pass- ing up and down Main street and gives the Pidgeon (Sr.) store the ad- vantage of Main street publicity. About the same time his lease expired and the lanlord gave him the option of paying a big increase or moving out. After considering the matter carefully with his son, who is asso- ciated with him, it was promptly de- cided to buy the property. This was done and the store is now assured of the advantages of a permanent lo- cation on the site where its success and patronage have been built up. ——_2-___ Solves Delivery Problem. The Keller Co., Muncie, Indiana has been abe to reduce its delivery cost to a minimum by co-operating with a nearby department store. This store charges Keller a flat price of $22 per month for three deliveries each day, whereas maintaining a truck and driver would be at least $125 per month. This store carries men’s and boys’ shoes, as well as clothing; the store that sells shoes exclusively might be able to co-operate with a de- partment store, clothing store or in- dividual shop at a lesser cost. ——_2-->—_____ Shoes Free To Every Tenth Buyer. For every tenth pair of shoes pur- chased, one pair was given away at the opening recently of the All-Amer- ican Shoe Co., Charleston, W. Va. This offer, which had been widely advertised, drew thousands to the store and trade was considerably heavier than is the usual custom on inside the store. The only puzzle has been to provide souvenirs that are not too expensive and that are sufficiently interesting to be desirable. Mr. Fine- ly, the display man, has hit upon a simple radio device that predicts suc- cess. It is necessary to have only a receiving set and a hundred feet of light copper wire to use in connection with the cards, that are double faced and contain necessary connections in- side. —_2-+—___ When you get a bargain give one. 11-13-15 Commerce Ave. The ‘‘Bertsch’’ shoes are shoes your customers want. Reasonably priced ---quick sellers---they will give you a larger volume of sales with increased profit, and the unusual value will mark you as the leading shoe mer- chant in your city. Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear SIDNEY ELEVATURS Will reduce handling expense and speed up work— will make money for you Easily installed. Plans and instructions sent with each elevator Write stating requirements, giving kind of machine and size platform a wanted, as well as height. We will quote o a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio We are making a special offer on Agricultural Hydrated Lime in less than car lots. A. B. KNOWLSON CO. Grand Rapids Michigan GRAND RAPIDS, MICH. competition at it’s best. SPECIAL—Till Aug. 21 ONLY Children Turn Shoes— Regular Dozens with Regular Sizes Only 1102—Vici Kid Button, No Heel, 2 to 5¥ --___-_-_.. $ .65 11020—Vici Kid Button, With Heei, 3 to 5% __.-__._.... .75 1202—Vici Kid Button, With Heel, 6 to 8 1103—Patent Vamp and Fox White, Cloth Top Button, No Heel, 2 to 5Y> .65 11030—Patent Vamp and Fox White, Cloth Top Button, With Heel, 3 to 5Yo .75 1203—Patent Vamp and Fox White, Cloth Top Button, With Heel, 6 to 8 .85 1104—Patent Vamp and Fox Matt Kid, Top Button, No Heel, 2 to 5’ -_ .65 11040—Patent Vamp and Fox Matt Kid, Top Button, With Heel,3 to 5Y2 -. .75 1204—Patent Vamp and Fox Matt Kid, Top Button, With Heel, 6 to 8 __ .85 Mr. Merchant have you Children’s Turn Shoes at a price that you can meet We want to give you Real Shoes at Real Prices— Don’t wait too long. At above prices our stock won’t last. HIRTH-KRAUSE CO. GRAND RAPIDS MICHIGAN a August 16, 1922 Harding Must Use the Big Stick at Once. Written for the Tradesman. On the night of the presidential election in November, 1884,: when it .Wwas evident that Grover Cleveland had defeated James G. Blaine for the highest office in the land, several thousand Democrats gathered in Fountain Square, in Cincinnati, and formed an impromptu parade to cele- brate their victory and marched through the streets singing the fol- lowing lines: Hurrah for Maria, Hurrah for the kid! We voted for Grover And we’re damn glad we did. On election night in November, 1920, when it was seen that Warren Harding was elected by the largest majority ever given a President, many of us felt like singing “We voted for Warren and we’re darn glad we did.’ Even now a great many citizens still feel the same way about Mr. Harding. Some of them might not sing the above lines quite so loudly and they might make it a little milder by leaving out the word damn, but they still think that, con- sidering the chaotic condition of af- fairs at Washington, and the unpre- cedented business conditions in this country as well as all over the world, when Mr. Harding took over the reins* of government a year and a half ago, and after making due al- lowances for the fact that the Reeds, Borahs, LaFollettes and Harrisons in the Senate have hampered him at every turn of the road—that, taking it all in all, he has made a pretty good President up to the last few weeks, which have brought him face to face with the greatest crises be- tween capital and labor this country has ever witnessed. Mr. Harding is to-day undergoing the acid test of greatness. It is the crucial moment of his career. If he hesitates and falters any longer, he is lost. But if he will stiffen his up- per lip and his spinal column at the same time, take down and dust off the Big Stick that T. R. left hanging over the White House door when he walked out for the last time on March 4, 1909, then call together the railway and mine operators, along with the heads of the various unions concern- ed in both of the big strikes, and when they are all assembled together, without any ifs or ands about it, just speak softly, but keep a firm hold on the Big stick, as Teddy expressed it, and tell both sides where to head in, it is a hundred to one shot the strike will be settled inside of forty- eight hours, and Mr. Harding will go down in history as one of our really great Presidents. Some of Mr. Harding’s enemies are saying that the cause of his dilly dallying in this matter, while the business interests of the entire coun- try are struggling for breath, is due to the fact that he is afraid if he uses the Big Stick he will lose the union labor vote when he runs for his sec- ond term in 1924. We hardly be- lieve this has influenced him in the matter, but if it has, it would be well for him to realize that if he allows either the coal or railroad strikes to go on much longer and paralyze busi- MICHIGAN TRADESMAN > 11 ness completely, as will be the case if the Big 4 Brotherhoods join the railroad strike, he will never get any nearer. a second term in the presi-- dential chair than the convention hall. There has never been a time since the death of Roosevelt that the coun- try has been as much in need of a man of his type in the presidential chair as right now and it is the prayer of 95 per cent. of the citizens of our country that Mr. Harding will prove himself to be of that type. W. S. Shaffer. ———_»--+—____ Reading of Character. Training in character analysis is made possible ‘by a game just put on the market. In playing it, two con- testing sides are respectively called “character readers” and “face build- ers,” some one not taking part in the game being selected as the subject to be studied. The character readers write upon a slip of paper those char- acteristics which they think best fit the subject. The face builders then proceed to construct a likeness of the person from a number of cardboard pieces on which different types of fea- tures are stamped. These sectional blocks provide a map of the face studied, the blocks representing the three chief facial types, designated as convex, concave and plane, with many intermediate graduations. When the representation is com- pleted by putting the blocks together, a key number on each block gives a reference to a description of the char- acteristics revealed by that particular kind of feature. Each characteristic named by the character readers, which agrees with the corresponding charac- teristics found by the face builders, scores one point for the character readers. Instead of studying a per- son present, a photograph may be used with equally good results. —_—2.--2s——___ Nine Good Rules. 1. Serve every customer as you would want to be served. 2. Study to know your merchan- dise—its kind, quality, price and loca- tion in*the stocks. 3. ‘Study to know your store—its character, its clientele. its methods. 4. Study to know your customers— their station in life, their needs, their means, their interests. 5. Study to know your fellow- workers, that you may treat them as you want to be treated. 6. Study to know your store ex- ecutives, heads of stock, buyers and assistants, floor superintendents and others that you might appreciate their prob‘ems and help them help you. 7. Study to know your store’s ad- vertising by daily reading, by compar- ing the same with the goods you sell and thus learn the best presentation in selling. 8. Study to know store windows, yours as well as others, that you may be able to appreciate their value in he'ping you to sell merchandise. 9. Finally, get a glorified sense of your job, to make it something more than order taking. that you might pre- pare for bigger things ahead, and thus elevate the standards of the people be- hind the counters. Arthur Freeman. THE HOWARD HARVESTER 10 Inch Outing Blucher With Cuff. Full Bellows Tongues, Tan Chrome Retan Upper. $2.60 Net 45 Days It’s Wear That Counts Buy the OMA Nna DD Line And Get It. Stock. No. 8200 Sizes 6 to 11, EE Width LONGWEAR CHROME SOLES OUTWEAR TWO PAIRS OF OAK SOLES. Full Grain leather insole. Leather counter pocket. Leather heel. HOWARD F. JOHNSON SHOE CO. 31-33 Ionia Ave., N. W. Grand Rapids, Mich. The Name on the Sack is a Guarantee of its Contents When specifying cement insist that it be the kind with the ~ NEWAYGO PORTLAND CEMENT on every sack. You can then be assured that this important part of your construction work is being supplied with material that has proven its worth, one that will readily adapt itself to your job, no matter what problems or complications may arise. Newaygo Portland Cement is not limited in use to the con- struction of buildings. It may be used above or under ground, in or out of water. Its many uses have brought about a universal demand for the cement with a guarantee of uniform quality. Newaygo Portland Cement Co. Sales Offices Commercial Savings Bank Bldg. Grand Rapids, Mich. General Offices and Plant’ Newaygo, Mich. 12 = aug) CEH C LUCK — FINANCIA « MICHIGAN TRADESMAN Fenton Davis & Bovle BONDS EXCLUSIVELY G. R. NAT. BANK BLDG. - Dada eappegade CUCL re OP ‘Regulations Regarding the Purchase of Stocks and Bonds. Written for the Tradesman. Your widely read publication has recently published many interesting and instructive articles on Colfax Gibbs, but it would seem that the in- formation furnished, while very read- able, has only touched the high spots. The crooked broker and the oil stock man have been worked over time as a subject of denunciation by the American press, until a more or less ignorant public would naturally infer that if they can avoid these two dangerous pitfalls, it would be reas- onably safe in investing its money in almost any old stock that has com- plied with the statutes made and pro- vided and passed _ successfully the scrutiny of their State Securities Com- mission. Right here is where the aforesaid public is very much~ mis- taken and it is the existence of this belief that is the principal reason for the downfall of thousands of savings accounts. The things complained of in these articles are the results and not the causes of the enormous losses of small investors in this country: and if an honest and earnest attempt is to be made to protect the small investor, we must look further for the proper means of accomplish- ing this very desirable result. It is often and truly said, “There is a suck- er born every minute,’ and also that “Once a sucker, always a_ sucker,” and it is because there are suckers that the ruling powers of our country should do their best to protect them. Many state have the so-called “blue sky” laws, framed, of course, with this end in view, but seemingly with little or no results, as investigation will show that securities which have met all legal requirements are no bet- ter than the ones that have not. More than 90 per cent. of the millions lost by small investors has been through investing in stocks sold by permission of the State authorities. It is not the fault of the various commissions, the brokers, or the stock salesmen, but of our laws governing the organization of corporations and the marketing of their securities. Just so long as a corporate body can be framed up in such a way as to get the money of the small investor, without giving him the proper protection against fraud, manipulation and mis- management, and he can be made to assume all the risks, while the pro- moter gets his, win, lose or draw, there will be brokers and salesmen to sell. their securities, many of them honestly believing in the goods they sell. The writer was for years in this particular line of business, and _and a voice in the management. has seen the workings of the financing game from every angle and is thor- oughly convinced that if a few out- standing features were eliminated, the losses sustained by small investors would be reduced one-half from our present day record, and without in- jury to the sound business of the country. One prominent method of financing, has been by the selling of the so-called preferred stocks, which in a majority of cases, when analyzed, mean nothing more than a_ loan, without so much as a promise of re- payment. The earnings are limited to the ordinary rate of interest for secured loans, the stock usually has no voting rights and generally pro- vides that it may be retired at the option of the issuing corporation by paying the holder a trifle more than he paid for it; in other words, if it should become very valuable, we take it away from you, but if it fails to make good, you can keep it. The small amount of common stock of no par value, given as an inducement to purchase, is not sufficient to be of any great value to the purchaser. If stocks are to be preferred as to dividends and sold at a higher price they should carry the right to vote The no par value common stocks now being generally issued in the new cor- porations should also be abolished if the small investor is to have a run for his money, as this stock can, in a majority of states, be taken as pro- moters stock at any old price or no price, without let or hindrance from state or National authorities. This means control, including salaries and other perquisites, without the invest- ment of the promoter’s money and the risk of such investment. The ease with which these things can be pulled off has created a tre- mendously large class of professional promoters whose ideas extend no further than the profits from the stock sales, with the result that the country is supporting an army of stock sales- men, larger than our military forces, of no practical value to the commun- ity, and few inexperienced investors can withstand their systematic and carefully planned attacks. To main- tain this army of salesmen and solicit- ors a very large percentage of the investors money is consumed in the promotion, averaging about 33 per cent. and the investor’s dollar with which to earn dividends is reduced to 67 cents. The present amount that can lawfully be applied to promotion costs should and could be greatly re- duced by proper enforcement of laws that would curtail the amount allowed for promotion costs to a reasonable figure that would be amply sufficient Chicago First National Bank Bldg. - Telephones GRAND RAPIDS August 16, 1922 Detroit orld Congress Building Citizens 4212 WE OFFER FOR SALE United States and Foreign Government Bonds Present market conditions make possible excep- tionally high yields in all Government Bonds. Write us for recommendations. HOWE, SNOW, CORRIGAN & BERTLES 401-6 Grand Rapids Savings Bank Bidg., Grand Raplds, Mich. JOIN THE GRAND RAPIDS SAVINGS BANK FAMILY! 44,000 -Satisfied. Customers know that we specialize in accomodation and service, BRANCH OFFICES Madison Square and Hall Street West Leonard and Alpine Avenue Monroe Avenue, near Michigan East Fulton Street and Diamond Avenue Wealthy Street and Lake Drive Grandville 9venue and B Street Grandville Avenue and Cordelia Street Bridge, Lexington and Stocking West Leonard and Turner Avenue Bridge Street and Mt. Vermont Avenue Division Avenue and Franklin Street A Trustee For Insurance Money Widows and orphaned girls made beneficiaries of insurance policies are often marked by sharpers as “easy prospects for their gilt and tinsel propo- sitions. Women, inexperienced in handling large sums of money, are too often deceived by these smooth- tongued swindlers into buying worthless securities. A comfortable income then suddenly melts into poverty. Insurance money managed by this institution as trustee is fully safeguarded. [PRAND RAPIDS [RUST [OMPANY GRAND RAPIDS, MICH. Ottawa at Fountain CADILLAC STATE BANK CADILLAC, MICH. Capital ........ $ 100,000.00 Surplus .......- 100,000.60 Deposits (over)-- 2,000,000.00 We pay 4% on savings The directors who control the affairs of this bank represent much of thetstrong and suc- cessful business of Northern &M.chigan. RESERVE FOR STATE BANKS Both Phones 4391 August 16, 1922 MICHIGAN TRADESMAN 13 for any legitimate and properly or- ganized corporation, and would shut out the professional Who cares for promotion profits only. These suggestions apply more par- ticularly to the corporations which market their seqirities by means of personal solicitation and in some in- stances to the larger ones that dis- pose of their securities through the banks and stock exchanges as well, but the bulk of small investors’ losses falls on those who have purchased stocks from the agents of the thou- sands of corporations which never get far beyond the stock selling stage. Another abuse of the securities busi- ness is the allowing by bankers and prominent business men of the use of their names with which to induce the public to invest in corporations in which they personally have little or nothing at stake and for which they assume no responsibility, although participating in the profits of stock sales. These gentry should be held to a greater responsibility for the proper use of the stockholder’s money. The writer is pleading the cause of the small investor and not that of the promoter and financier, who seem to be amply able to take care of them- selves, and will sum up by suggesting the following legislation, which will serve to eliminate a large number. of useless corporations which serve no purpose but to absorb the earnings of the small investor, and seldom get further than the stock selling busi- These laws would be no detri- ment to legitimate business in gen- eral, but rather the reverse: ness. 1. Corporations should be required to show conclusively that full value has been given for all stocks and secur- ities issued and a reasonable amount of stock paid for with something of real value before allowing the stock to be peddled to small investors. 2. Capitalization should be carefully guarded and kept within hailing dis- tance of assets. 3. The cost of financing or mar- keting stocks should be strictly lim- ited to a much lower figure than is now permitted and ample power giv- en to the proper authorities to enforce this limitation. 4. All corporations should be re- quired by law to furnish to the Se- curities Commission or other proper authority a financial statement at fre-: quent intervals while selling their stocks, and for a considerable period thereafter, so that stockholders can know what use is being made of their money. 5. All stocks should carry the right to vote and the stockholder be al- lowed the privilege of retaining his stocks as purchased, without being subject to retirement, if he so elects. It must be admitted that these changes would be revolutionary and strike at the present methods of our corporations, large and small, but un- less something of the kind is resorted to, we might as well dfop the subject and let the small investor take care of himself. There is nothing in the above suggestions that would inter- fere with honest and efficient opera- tion of any corporation, nothing im- practicable, and while it would prob- ably curtail the number of corpora- tions, it would not prevent the forma- tion of such a body, whenever there was any real demand for it, or a busi- ness proposition of sufficient merit to warrant its operation on a basis fair to its stockholders. This corporation stock and bond business very much resembles the liquor traffic in one respect and that is, that so long as liquor can be fur- nished there will be plenty of men to sell it. The poorer the liquor, the greater the profit. The same rule applies to the traffic in securities. No amount of policing will prevent the sale of worthless stocks so long as they can be manufactured so cheaply and their marketing is so profitable. Advice to investors, like advice in general, is thrown away until the time shall come when people will use the same care in purchasing securi- ties they would in the purchase of an automobile or a home. When they cease to listen to the visionary stories of salesmen who know little of the values of the stock they sell and care less, or will not buy because the sales- man is a supposed friend or because a neighbor has bought or because the names of prominent men are on the directorate, then and’ then only can the small investor be trusted to pro- tect his own interests. This time has not arrived and probably never will and in the meantime it should be the duty of the powers that govern our country to furnish all possible pro- tection. The only effective manner of doing this is to prevent, so far as possible, the creation of unfair and unsound stocks, as well as their sale. There are many stocks and bonds of the older and seasoned corpora- tions which are absolutely sound and are splendid investments and consist- ent dividend payers, but these, like a race horse, should usually be judged by their past record. New and un- ‘tried promotions are always more or less hazardous and should usually be avoided by the unsophisticated small investor. If he must speculate, he should purchase his securities in the open market, after the water of promotion has been squeezed out of them and their estimated values fixed by better informed investors. Even with the most stringent laws, the pro- moter, highly skilled in the technique of separating the small investor from Citz. CONSERVATIVE INVESTMENTS We have at all times a list of high grade investment bonds from which to choose. Corrigan Hilliker & Corrigan Investment Bankers and Brokers Ground Floor Michigan Trust Bidg. Grand Rapids, Michigan Bell M-4900 INSURANCE IN FORCE $85,000,000.00 WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board © MeErcHants Lirn Insurance GomPanxy Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Michigan GREEN & MORRISON—Michigan State Agents Grand Rapids N ational Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. No Man Knows How long he is destined to grace this world with his presence. The man who keeps his affairs well in hand will also see to it that his new will is completed and SIGNED. He keeps that document abreast of the change in his family, and changes in his own financial circumstances. He wants the affairs of his estate handled with deci- sion and ability, so he names this Trust Company as Executor and Trustee under will. By doing this he knows that his family will be relieved of that respon- sibility. He knows that his affairs will get the at- tention they need, when they need it. Ask us about this service. Get our booklet on the subject: ‘‘What you should know about Wills and the Conservation of Estates.”’ DIRECTORS OFFICERS Gace aa neues il. John Duffy. Lewls H. Withey -___President Frederick A. Gotham. Henry Idema -_-.__ Vice Pres. Claude Hamiiton. F. A. Gorham —_..__ Vice Pres. Thomas H. Huma. Henry Idema. William Judson. Miner S. Keeler. Claude Hamilton -__Vice Pres. John H. Schouten -_Vice Pres. Noyes L. Avery -___Vice Pres. James D. Lacey. Emerson W. Bliss --_Secretary Edward Lowe. Arthur C. Sharpe -_Asst. Secy. ig oie oe. Guy C. Lillie ~._.___ Asst. Secy. William Alden Smith. C. Sophus Johnson__Asst. Secy. Godfrey von Platen. Arend V. Dubee-_Trust Officer toa whee: “Oldest Trust Company in Michigan” TH MICHIGAN TRUST COMPANRNIY Grand Rapids, Michigan 14 his money, often finds means to evade them, and his ways of doing so are many and devious. In our State the law requires that a certain percent- age of the stock shall be subscribed for before a corporation can be per- mitted to transact business or sell securities. This word “subscribed” is the joker and lets down the bars for Mr. Promoter. The stock will usually be subscribed for by more or less responsible parties who are to participate in the promotion and notes given in payment for the same. A charter is granted and the stock sales- men turned loose on an easy public. When sufficient money has been ob- tained, which usually means that the market is almost exhausted, the books are closed, but the salesman continues his operations, selling now the stock bought with the notes and applying the proceeds to their payment, Mr. Promoter, who has in the mean time obtained controf through the “No par value stock” route, or some other equally ingenious method, has_ the small investors’ money, but the cor- poration has never seen any of his. The remedy for these abuses would seem to be that if all stock was com- mon stock and paid for and if the costs of financing were properly lim- ited by law, promotion profits would not justify the employment of the horde of leeches who fatten off of the ignorance and credulity of the Amer- ican public. Let us elevate the quality and stan- dardize the goods and then, when the small investor buys, which he always will, he will at least get something worth while for his money. Certainly the pauperizing of so many worthy people by this army of non-produc- tive promoters and salesmen, protect- ed and lent an air of respectability by our laws, is an object of sufficient importance to warrant the attention of our public men and the press of our country. Fair Play. ——__ + ->____ Proceedings of Grand Rapids Bank- ruptcy Court, Grand Rapids, Aug. 1—On this day Were received the schedules, order of reference and adjudication in bankrupt- cy in the matter of Charles B. Rathbun, Bankrupt No. 2124. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resi- dent of Paris township, Kent county, and is a farmer by occupation. The schedules of the bankrupt list assets in the sum of $2,693.50, of which $1,828 is claimed as exempt, and liabilities in the sum of $17,083.62. From the fact that such a large portion of the assets of tne estate are either exempt or of doubt- ful value, the court has written for funds for the first meeting. On the arrival of such funds the first meeting will be called. Better Be Safe Than Sorry. Ten good guides to be observed in the granting and handling of credits are as follows: 1. Know your extending credit. 2. The time to find out about a customer is before his name goes on your books. 3. Insist upon references and in- vestigate them before extending any credit to strangers. 4. When the prospective customer hesitates to give references—you hesitate in extending credit. 5. Have the courage to say “NO.” 6. ‘Explain that it is necessary to have prompt payments of accounts in order that you may be prompt in pay- ing yours. 7. Do not let your customers de- cide when they want to pay their bills; that is your job. customer’ before 8. Remember that the possible loss of a few customers who will not pay promptly is really an asset to your firm’s business. 9. Trade reports on a party are good, but not always dependable. Learn something about his character and general reputation. In _ other words—learn the moral hazard. 10. Boost your rating bureau and co-operate with it in every way pos- sible to make the service more efficient. 15 Michigan Shoe Dealers Mutual Fire Ins. Co. LANSING, MICHIGAN PLAN OF BUSINESS CLASSES — . . » General Mercantile Business. POLICIES .. . . . . Michigan Standard Policy, with Mutual Conditions added—approved by Mich- igan Insurance Department. Full Michigan Inspection Bureau Tariff. Payable at end of policy year—current dividends 30%. Limited to one premium. OUR SERVICE Insurance to Fit Your Individual Needs Fire Prevention Engineers at your service without additional cost OUR SLOGAN FEWER FIRES RATES Sue ee DIVIDENDS ...... CONTINGENT LIABILITY additional annual BETTER CARE LOWER COST Grand Rapids Merchants Mutual Fire Insurance Company Economical Management Selected Risks Conservative but enjoying a healthy growth. Dividend to Policy Holders 30%. Careful Underwriting Affillated with the Michigan Retail Dry Goods Association OFFICE 319-320 HOUSEMAN BLDG. GRAND RAPIDS, MICH, FINNISH MUTUAL FIRE INSURANCE CO. ORGANIZED IN 1889. Assets. Liabilities. Cash, Bonds & Mortgages $261,267.87 Reserve for Losses and Uncollected Premius and Unearned Premiums ----$ 52,788.67 Interest. 7,432.58 Surplus Over Liabilities _-__ 215,911.70 FACTS TO BE CONSIDERED. THIS COMPANY HAS HAD THIRTY-TWO YEARS OF SUCCESSFUL UN- DERWRITING EXPERIENCE. THIS COMPANY HAS THE LARGEST SURPLUS IN PROPORTION a0 TSURANCE CARRIED OF ANY COMPANY IN THE STATE. DENDS SINCE ORGANIZATION AS IT HAS PAID IN LOSSES. THIS pte HAS RETURNED A DIVIDEND OF NOT LESS THAN 50% THE PAST 27 YEARS. THIS COMPANY WRITES ON APPROVED MERCANTILE, DWELLING AND CHURCH RISKS. DIVIDENDS 50% If you want to cut your insurance costs in half, write I. W. FRIMODIG, Gen’l. Mgr., C.N. BRISTOL, State Agent, CALUMET, MICH. FREMONT, MICH. OUR FIRE INS. CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. POLICIES ARE SAFETY SAVING SERVICE CLASS MUTUAL AGENCY “The Agency of Personal Service”’ COMPANIES REPRESENTED AND DIVIDENDS ALLOWED. Minnesota Hardware Mutual --.. 55% Shoe Dealers Mutual ----_----... 80% Wisconsin Hardware Mutual -.. 50% Central Manufacturers’ Mutual ~ 30% Minnesota Implement Mutual -. 50% Ohio Underwriters Mutual ---- 30 % National Implement Mutual --.. 50% Druggists’ Indemnity Exchange 36% Ohio Hardware Mutual .-....___ 40% Finnish Mutual Fire Ins. Co. -- 50% SAVINGS TO POLICY HOLDERS. Hardware and Implement Stores, 50% to 55%; Garages and Furniture Storee 40%; Drug Stores, 36% to 40%; Other Mercantile Risks, 30%; Dwellings, 50%. These Companies have LARGER ASSETS and GREATER SURPLUS for each $1,000.00 at-risk than the Larger and Stronger Old Line or Stock Companies. A Policy in any one of these Companies gives you the Best Protection availab’c. Why not save 30% to 55%..on what you are now paying Stock Companies for no better Protection. If interested write, Class Mutual Agency, Fremont, . 16 WESTERN SWITZERLAND. Graphic Descriptions by Michigan’s Most Useful Citizen. Paris, France, July 27—We really had no idea of visiting Switzerland when we caught the spirit of this out- ing, but our inability to get our pass- ports vised for England before leay- ing the States rendered it necessary to visit France first and this change of plan gave the suggestion of a brief trip to the play ground of Europe. We could at the most devote a week to this diversion; so, to get the largest returns from this sortie we gave a good deal of thought and with the aid of Cook’s agency we determined upon the following route and carried it out to the letter: - Leaving Paris we went directly to Geneva via Dijon, which sonsumed a day and gave us the keenest pleas- ure. For a time we-passed along the line of the Paris city limits, revealing to us that it is a walled city and the fact that all who go in or out pass under the view of a government in- spector and the city is thus enabled to enforce a system of taxation which brings large revenue. The privilege of coming into this city from the out- side is paid for and the stipend is used to maintain the expense of city management. Our market gardeners tributary to Grand Rapids objected to paying a license to sell their pro- duce on our streets and the huckster ordinance, if I remember correctly, exempted them from the fee. Immed- iately upon leaving the city’s enclosing wall we passed into an area of in- tensive gardening, in which was prac- ticed every art to stimulate produc- tion to the utmost limit and no ele- ment of possible fertility was wasted. Water was freely used in various ways and the crops were a revelation to us. Glass and sheeting were employ- ed in protecting and stimulating early stages of growth. We next passed into the zone of broad agriculture and forestry and mind you those two are linked closely together. The land not fitted to grow farm crops was planted to woods and this was notably true of the reliefs of land which were covered with forest growth. This was given the same detailed care fur- nished the eld crops. Not an animal was allowed to use the woods for pasture and thus reduce the forest possibilities. Harvesting of grains was in process and we saw the sickle, cradle and American harvester all working. The yield is evidently large and everybody works. It was notice- able, however, that all field work ceased from 12 o’clock to 2. For about four hours we passed through this rich farm area. After reaching Dijon and from thence to Geneva: the country was uneven and soil results not so rich, but the beauty of the views was greatly augmented and we were constantly ejaculating over some new landscape delight as we climbed over the Juva Mountains into Switzerland. Geneva strikes one as a finished city, so perfect in its details that new things need not be undertaken and the one problem is of maintenance according to a high stan- dard. I can only mention a few points that awakened our admiration. - First of all is the memorial to the great religious leaders, Calvin, Knox, et al. It is the distinguishing attraction of a beautiful past and is featured as a wall exhibit with a water frontage and the legends are most impressive. One leaves it with the feeling he has been treading on hallowed ground. Mount Blanc, in the Southern hori- zon, with its permanent mantle of snow and ice, awakens a feeling of awe and its stting is superb. Just below the city is the confluence of the two branches of the Rhone, one com- ing directly from the glaciers, freight- ed with mineral water and looking like the milk of lime; the other, the outlet of Lake Geneva into which it flows from another glacial area sim- MICHIGAN TRADESMAN ilarly weighted with minerals but the lake is a complete settling basin and the water flows from the outlet a pure blue. For miles after the two streams come together the line of demarkation is maintained and is a marvellous exhibit. Geneva is a clean city and one would fain linger there for an indefinite period. The trip to Montreux is a choice between train and steamer. We chose the latter and made no mistake, for it was a day of warmth and sunshine and the views from the deck were delectable. Again we were lost in wonder over the patch work of farms on the faces of the inclines and now the grape became the leading crop and its method of growth quite dis- tinct from our practice. The individ- ual vines are planted not more than two-or three feet apart and the fruit is all at the base of the canes, the system of pruning being the same as practiced in California, intensified. There are plenty of orchards of vari- ous kinds of fruits well laden with a promising harvest. Montreux is a city of fine hotels and as we neared it they gave it the distinguishing feature. It is near the head of the lake, nestled between the water and the Elyant Mountain fa- cade. A view of the seven snow peaks—the Dent du Midi—as -seen from the cities at the head of the lake, had been retained in my memory for thirty years and as they sprang into sight after a glorious afternoon, rich in the after glow of the sunset, I could not refrain from a noisy expression of delight. A trip through the gardens to Ville- neuve and a hasty visit to the castle of Chillon. A glance at Hotel Byron, which once domiciled three soaked bicyclists who used every available kind of fuel, including candles and closet shelves, to augment the blaze in drying their clothing. The ride by rail to Interlaken was made a joy by sunshine and billowy clouds that fitted into the landscape. We passed through numberless tun- nels, reaching our hotel at dusk. The three half days spent here were the acme of our trip, for we were in the presence of one of the most im- pressive panoramic scenes of the Re- public with the Jungfrau supported by its famous sister peaks as the un- paralleled feature. A trip up the cog- road to the very heart of the famous peak and from thence through the Grindelwald took a day and was full of revalations of grandeur and beauty. From our hotel where this is written I note with joy and approval the planting done by the most distinguish- ed of Swiss foresters 130 years ago on a mountain of rock called Kleine Rugen, which now makes a most im- pressive foreground to the ice clad mountains. All the varieties of forest trees of Switzerland were employed in covering this barren mountain of rock and now constitute one of the most attractive forests of the realm. The last half day at Interlaken was filled with shop, garden, park and forest visitations. The one long street of the city is embroidered with dis- plays of the most artistic things deftly arranged to attract the attention of tourists and deplete their pocket books. Rows of English walnut trees, two or more feet in diameter and well filled ‘with nuts, add greatly to the beauty of the street. The ride to Bern through the best farming section of Switzerland re- vealed to us the results of the show- ery conditions. The grain was matted down and harvesting delayed and the gathering process will be rendered very difficult. Fine orchards and vine- yards and gardens were to be seen all along the route and while the crops are not equal to those of the parts of France we transversed, they were excellent and the tillage very perfect. The meadows were the most unsightly because of the prevalence of yarrow, wild carrot and other weeds, but the fields of alfalfa were perfect. Bern is an ideal capitol city and the politics of the Republic centers here and the University area is im- posing. We traversed with a carriage the whole city. The most wonderful feature to us was the great forest perfectly handled within walking dis- tance of the main thoroughfare. As an asset its value is inestimable. The Zoo and the bear pit, the historic clock and its processional at. certain hours, the women washing at the fountains located at street corners, the striking memorial park to the- Postal Union, the Botanic gardens, all gave us great pleasure and we wit- nessed a great street demonstration that drew immense gatherings of the populace. And the evening following until past midnight was devoted to public speaking and singing on the streets by our hotel. Every appoint- ment and all the service at the Hotel Suisse were all we could desire. The ride back to Paris via Neufscha- tel and Dijon was long and tiresome, but the bright sunshine, incomparable scenery, rich crops, fat herds and flocks gave great interest to a long day of railway travel and completed a six day outing of unalloyed joy. We are again at Hotel Louvois in Paris and will plan the next venture. Two or three items I desire to men- tion as significant, the floral beauty of the railway rights of way is a triumph of nature’s method of oblit- erating blemishes and _ beautifying waste places. This condition reaches its crest in Switzerland. Railway travel is made more endurable by the use of electric power so generally and the elimination of all jerkiness in the handling of trains. Universal cour- tesy softens the friction produced by our limitations in language. One of the delights is the frequent meetings with American travelers with whom Wwe scrape acquaintance. We get the European edition of the New York Herald and Chicago Tribune daily and scan the columns for news con- cerning the railroad and mining strikes. Charles W. Garfield. —_—_. oo Should We Cancel the Allied Debt? Kalamazoo, Aug. 15—The recent editorial comments of many of our newspapers upon Lord Balfour’s note to France appear to me to miss the important point. Did we go into the gréat war as international bankers to loan money and collect interest or as fighters to defeat Germany? -In this struggle we trained our young men, manufac- tured arms and supplies for ourselves and for our Allies to enable them to assist us more efficiently in our com- mon undertaking. In so far as we advanced money to our Allies, they spent it here to equip their man pow- er and enable them to bridge the gap until our men were available. Every Allied soldier equipped with our sup- plies saved one of our own men from the front-line trench. Who will say that these advances to our Allies were not a better invest- ment for victory than construction of a wooden merchant marine, for in- stance? Why should these advances not be written off as all other war expenses? Our reaction to Lord Bal- four’s note should not be resentment at the suggestion of cancellation but shame that- we have not already an- nounced our willingness to do so. Our position in this. case appears so clear to me that it does not need the support of the many economic reasons for cancellation which have August 16, 1922 been advanced and are conclusive of themselves. The facts are that we must and should charge off the ad- vances to our Allies as war expenses. In doing so, to be sure, we should endeavor to obtain the maximum of benefit to the beneficiaries, such as exacting pledges as to demilitariza- tion, equalization of budgets, joint cancellation of other advances, and possibly reduction of reparations. These advantages are, of course, the legitimate subject of discussion and conferences, but the fact of the can- cellation cannot much longer be de- nied if the European situation is to be saved from a long period of deep depression. P. F. Brundage. ———_>-2-2—___ Relativity. Toledo, Aug. 8—Perhaps the most relative thing in the world is happi- ness. Lhe thought is as old as hu- man society, for no doubt the first cave man who brought home a sad- die of slaughtered aurochs to his mate delighted ner wonderfully; but later, when hunting was prime and Stone Ax was able to “kick in” with an aurochs carcass regularly every two weeks, the wife began to whimper that she was tired of aurochs and couldn’t he be man enough to get a saber-toothed tiger for Thanksgiving dinner? the poor child’s rag doll gives as much delight as the rich child’s pou- pee de Paris; the moonshiner’s shot o’ “white lightnin’” puts as much pep and prunes into him as the million- aire’s contrabrand Martini into his richer nature in these days of Vol- steadism. Furthermore, it is very hard for an outsider to comprehend what the sum of pleasure is that any one else receives from any object, scene or circumstance, I have thought of this, an old truth ever new, on reading about the death of a woman who for fifty-one years had been inmate of an English work- house, which is what we in America once called a poorhouse and now more feelingly describe as a retreat for the aged. Usually there is none too much sympathy lavished on either the dead or the living in such institutions, but in this case some one granted the old woman her last request—namely, that in her grave there should be placed a faded and time-stained picture post- card. There was no_ hand-written text on the pasteboard; there was no endearing family association, for the card has been sent her by one of the nurses of the institution while on a brief vacation trip, and that was years ago. But here is the heartrending fact: During all her fifty-one years dwell- ing in that institution that was the woman’s one and only present. That card was the single, solitary, free of- fering that came to her from the world—the only ray of personal thought that had entered into her dull, drab life. For years the card had been her treasure, the one thin that was wholly and entirely hers. How wonderfully little a. thing to give such joy and what an illustration of happiness’ relativity!. M. C. Macomber. —_2-.____ A servant of the public, and that means you, whether clerk or proprie- tor, cannot afford to make class dis- tinctions. PERKINS, & GEISTERT Late” Fo as A a v7 Direct wires to every Important market east of the Mississippi. A statistical service unsurpassed. —__—_ The man who slights his work does - more than injure the business of the store. He proclaims himself an in- ferior employe and damages his pros- pects. = FER > FER August 16, 1922 MICHIGAN TRADESMAN 19 is S iT } Td OT 1 if] i] for ALL McCray No. 1042 McCray No. 460 _. McCray Refrigerator Co., 2244 Lake Street, Kendallville, Ind., Gentlemen: Please send without obligation to me, the book on refrigeration and refrigerators checked below: ( ) No. 73, for Grocers and Delicatessen stores () No. 53, for Hotels, Restaurants, Hospitals and Institutions () No. 64, for Meat Maskets () No. 96, for Residences () No. 75, for Florists NAME i Zi UL | in) INT ——~— See Seweee ANAT Dre eg tl It is the patented system of refrigeration that produces a constant circulation of cold, dry air through every compartment of the McCray refrigerator. That is why the McCray keeps food longer, reducing the grocer’s spoilage loss to a minimum and keeping his stock fresh and presentable. The patented McCray system of construction and the best possible insulating materials used in McCray walls, insure thorough refriger- ation. Every pound of ice exerts its utmost cooling power. This is why grocers, in particular, choose the McCray. For more than 30 years McCray refrigerators have been meeting every refrig- eration need efficiently and economically. Today in thousands of stores and markets McCray refrigerators, coolers and display case refrigerators are eliminating spoilage waste and increasing profits by their attractive display features. There are sizes and styles for all purposes, for stores and markets, residences, hotels, hospitals and institutions. Our Service Department will submit plans for specially built equipment, without obligation. Send For This Free Book, Init your refrigeration problems are dis- cussed and the complete McCray line illustrated and described. No obligation, merely send the coupon now. Ask about our Easy Payment Plan. McCray Refrigerator Co. 2244 Lake St., Kendallville, Ind. Salesrooms in all Principal Cities Detroit Salesrooms, 36 E. Elizabeth St. ADDRESS 20 MICHIGAN TRADESMAN a August 16, 1922 HOW DO YOU FIND BUSINESS? By Going After It Under High Pressure. The most powerful thing in the world is an idea. If that idea is based upon funda- mentals and you are successful in communicating it to a sufficient num- ber of people, it becomes a dominant idea and will carry any man or any business irresistibly onward towards success. The idea itself must not only be based upon fundamentals, but the promotion of that idea must be ac- complished by an understanding and an application of fundamental facts. If the idea is intended to serve only yourself and you count upon its pay- ing dividends only to you as an in- dividual, it will not travel very far. If, however, that idea is designed to serve self by serving others, it will never stop traveling as long as you adhere to that fundamental. When we speak of serving others, we define the word “service” as mean- ing, “satisfying a need, fulfilling a desire, or gratifying a want.” Now whether we are writing ad- vertising or selling merchandise, the first thing we must discover, after we have established the fundamental idea of service, is what want we choose to satisfy. The great desire of all beings is for comfort—mental physical comfort. To illustrate: A good book brings mental comfort, while appetizing food or well fitting clothes, shoes or hats bring physical comfort. If you want to bring mental com- for to a man, it is only necessary for you to recall to him the most fasci- nating story he ever read, the most tuneful song he ever heard or the greatest piece of music by which he was ever thrilled. If you want to appeal to his phys- ical sense, it is only necessary to call to his mind some very appetizing dish which he has eaten or possibly remind him of the refreshing quality of spring water as it impressed him after a long hike over the road. The first idea, then, is to determine whether your merchandise satisfies a need, fulfills a desire or gratifies a want. Then it must be pictured as satis- fying a mental or a physical want. Now mental wants are aroused by the desire for relaxation or relief from worry. A bank account relieves worry. A good book relaxes the mind. Pic- tures excite the imagination and mus- ic soothes the troubled soul. Physical wants may be gratified by such a commonplace thing as a safety razor, a cake of soap or a comfort- able pair of shoes. Now that we have established the character of the want, we must arouse an appreciation of the merchandise »we sell by appealing to the five hu- man senses—sight, feeling, hearing, atmosphere or smell and taste. Pictures can be sold on sight alone. Shaving soap can be sold on feeling. The Victrola can be sold on an ap- peal to the sense of hearing. Per- fume can be sold on an appeal to the human and sense of smell Coffee or tea can be sold on an appeal to the sense of taste. But automobiles and many other commodities require an appeal to all five senses. Therefore, we emphasize mental and physical wants and offer comfort by an appeal to the five senses. In the application of the appeal to the senses it is necessary to keep in mind that there are five family fac- tors—four individuals and one other factor which must be taken into con- sideration. Father thinks in terms of economy. Mother thinks of the children’s op- portunity. Daughter thinks of a happy mar- riage. Son thinks of travel, get-up-and-go. In every family there is likely to be a pet. It may be a Vitrola, a bank account, a new home, a piano, a radio outfit or an automobile. Since mother and daughter are the most influential factors in every fam- ily, it is well to remember in writing advertising or making a sales appeal to the family, that there are four vital factors in the great human story. These factors are love, money, ad- venture and religion. Now that we have the fundamentals of the idea and the fundamentals of the appeal, it is necessary for us to determine how we are going to sell that idea and make the appeal. First, we must understand that all human beings are very much alike and that confidence is the basis of all satisfactory human relations. An advertising man is merely a salesman who, instead of calling upon millions of people individually, tries to pay his visit in writing with a cor- respondence course of salesmanship. The first and most necessary thing that a man must possess, if he were to make a personal call upon a pros- pect, is spirit. That spirit must be characterized by sincerity. Secondly, he must possess knowl- edge of his merchandise or the facts upon which his appeal must be based. These facts about his merchandise should not be presented from his point of view, but from the point of view of the man who is going to be served by it. Third, he must have the courage to persist in the presentation of that knowledge in a sincere way, but he must be honest in the presentation or else he will find himself encounter- ing sales resistance due to reaction against statements that the service rendered does not substantiate. When we write an advertisement for an automobile we think of all of these facts, and each paragraph is written with the idea of definitely appealing along these lines. For instance, when we speak of economy we do not refer to the first cost. We refer to the upkeep cost and the lasting value, or what has come to be known as the second hand value of a motor car. That appeals to father. When we speak of appealing to mother, who is interested in the chil- dren’s opportunity, we think of her speed, pep, as planning how the children will look in the eyes of other people, what their educational advantages will be and what accomplishments they may de- mand. When we think of daughter we think of how she would like to ap- pear to her friends, what social con- tact she would like to enjoy and what entertaining diversions she would like to provide for her friends. When we think of the son we think of every healthy boy who has ever lived. He wants to go somewhere. He wants adventure. The rainbow is always enticing him from over the hill and he hopes that just around the next corner he will find some wonderful treasure island where mon- ey can be dug from under every tree. The hardest problem in business is to find men who have the spirit, knowledge, courage and honesty to apply themselves to selling in that way. Most of them are weak in spirit, superficial in knowledge, lacking in courage and deficient in honesty. You may have all the money in the world, all the machinery, and your merchandise may be good with an unlimited market, but you must have men who possess those qualifications to properly present it to the public. It is fortunate for us in the auto- mobile business that we are engaged in a fundamental industry. The four most necessary things to~ human ‘life include food, fuel, cloth- ing and shelter. But their general distribution depends upon a fifth— transportation. Since we are engaged in the busi- ness of transportation we feel that we are representing a fundamental in- dustry. Now it is only necessary for us to keep in mind the fundamentals that I have enumerated and we cannot go far wrong in selling our merchandise. After we have established these fundamentals firmly in our minds we must possess sufficient energy, suf- ficient driving force within ourselves to keep constantly working toward the promotion of our idea and the realization of our ideal. To accomplish this it is only nec- essary to see a lot of people. I may well compare the effort to that of the young man who is en- thusiastic about golf. If he has -sufficient spirit, sufficient mental control to handle a golf club efficiently, and he calls upon eighteen holes a day, it is only necessary for him to translate that same enthusiasm into his own job and call upon eigh- teen people each day. In that case he would have to walk about five miles. If he should be enthusiastic enough to want to cover thirty-six holes a day, and walk ten miles, and he can translate that same enthusiasm into his work, he will sell just twice as much merchandise and make more than twice as much money. Fortunate is the man who can dramatize his own job, discover in it . all the dramatic factors which are so widely diffused in human relations and derive real enjoyment through selling his goods. If he posseses that capacity he will soon pass all ordinary salesmen who do not derive such enjoyment from their work. At first they will say he is lucky. They will say that he is clever. And finally they will discover that he is happy. Then he is greatly to be envied. _ Edward F. Jordan. 2-2-4 New Field For American Trade. Bay City, Aug. 8—Even the tur- baned Arab knows a good thing when he sees it, feels it and “hefts” it, as we say in America. A newspaper re- port from Aden, which caught my attention recently, says the natives in that remote neck of the desert have gone aluminum mad. They, who from time immemorial have cooked in copper and clay and have broken innumerable camels’ backs by heap- ing on them the weighty kitchen uten- sils in which Fatima manufactures lobscouse and pilaf for his sheikship, have recognized the quality of light- ness possessed by aluminum ware. Out with the ancestral copper, says the Arab, and in with the white metal that is shipped to the Red Sea sector, chiefly out of India, so that the Mo- hammedan devotee may be able to “kid” himself into believing that the pot or kettle in which he prepares his foot has never touched the hand of a Giaour. However—and this tip came from our American representative on the spot—that religious enthusiasm will not stand as an obstacle to a sale, provided the Giaour-stained recepta- cle is just as good and is sold at a lower price. Therefore, America is urged to “get in the game” and sup- ply with American aluminum utensils the craving of the Orientals for those articles. What they most desire are two-quart tea kettles, light pans, dish- es, plates, water cups and lunch car- riers. But now comes another funny twist in the Arabian aluminum business that may cause our prospective aluminum exporters to recalculate their sales prices. Arabs refuse to buy their utensils according to their design or quality. It is all a matter of weight. They will pay so much a pound for aluminum ware, regardless of how the metal is made up. A _ dishpan weighing a pound is the exact equiv- alent of a dozen forks and a skillet that together tip the scale at sixteen ounces. There is no use trying to put a little extra style into the per- colator with the expectation of jaz- zing the price. In the Orient “it can’t be done” All along the Red Sea and Persian Gulf coasts and off into Abyssinia the aluminum vogue extends. Germany is wise to the fact and has begun ‘some téntative shipments; but the story as I have read it is that there is a splendid opening there for American enterprise if America will just go af- ter the business and make its prices right. William L. Smith. Flint—Herbert L. Wescott, at present connected with Berke’s Boot Shop, is planning to open a new shoe store here in the Durant Hotel build- ing. The new shop, which by a strange coincidence, was once occu- pied by a branch of Berke’s boot shop, is being redecorated and altered to meet the requirements of Mr. Wes- cott. The new store will be known as the Durant Boot Shop, and will cater to all classes of trade, with a special appeal, however, to the higher class clientele. Mr. Wescott expects to open his new store about Sept. 1. _————> 2 The results of good business meth- ods show only when you stick to those methods. There is no immed- iate jump as a result of them. ae. - Pee ar on ng PERRIER EAP SE CEE A DLE ETE TIES SOILD ATES E N PL LLL LAL AL LS ELON EL LAL 2 August 16, 1922 ‘MICHIGAN TRADESMAN 21 ‘ho : om ky. 4 oe BROADCASTING THE NEWS is be ‘ ABOUT REDUCED PRICES ur- E know they are not the only things to consider, and we can honestly say that we never had so many new things to show as cs eS this season, but believe it would be interesting for you to know something about our prices which you will notice as soon as re- a you have seen our lines. | ih Direct Distributors and Representatives a MECCANO OUTFITS: Reducea 10% below 1917 prices. GERMAN TOYS AND DOLLS: ced Many thousand dollars worth in stock ordered and in before the en THE TOY TINKER’S TOYS: improved and reduced. late advances. vl THE “HORSM AN” DOLLS—Real Speaking Dolls That sala LINE OF—Playhorses, Kiddie Kars, Wagons, ei — ee Ey great line with prices a quarter to a third less than Reduced and freight prepaid when 100 Ibs. shipment is ordered. ht- Be eee FRENCH IVORY TOILET GOODS: LIMP AND BOUND CHILDREN’S BOOKS: Reduced 25 to 30 per cent. a Are improved and enlarged, or prices are much lower. SMOKER’S GOODS—In Nickel, Brass, Mahogany, Etc.: or, IRON AND FRICTION TOYS: Reduced 25 to 30 per cent. Qs Reduced in price or items greatly enlarged. CELLULOID BRUSHES, COMBS, HAND MIRRORS AND the STEEL STEERING SLEDS: ALL TOILET GOODS: his Reduced 30 to 3314 per cent. Reduced 25 to 30 per cent. of WOOD TOYS—Chairs, Tables, Etc. ELECTRIC BOUDOIR LAMPS, CANDLE STICKS, POR- — 20 to 30 per cent. less. TABLES, Etc.: the AMERICAN JOINTED DOLLS: Price greatly reduced and line enlarged. vil a GERMAN CHINA DINNER SETS AND OPEN STOCKS— ae GERMAN BISC HEAD, KIDLYNE AND JOINTED DOLLS: —At much lower prices. ne Reduced beyond your expectations. t Ps MOST OF THE GAMES AND PUZZLES: GLASSWARE, SILVERWARE, IMPORTED AND DOMES- ap- ‘ Enlarged in size or greatly reduced in price. TIC POTTERY: ae sils New prices ané 7 goods. SILK SHADES—ELECTRIC PORTABLES AND FLOOR os LAMPS: very much reduced in price and line enlarged. eagle dared tae CROCKERY—Agency for 4 AMERICAN FLYER TRAINS AND TRACKS: Bee oa iee okce on Wnts aud 90 Ger canton ineat of Oi asl Greatly reduced. Decorated Patterns less than a year ago this time. rist ‘ hat It will positively pay you to come in and inspect our line, because years of experience have proved that we show the goods e suitable for this market and half your work has been done by our careful selections, thus making your choice so mach quicker eir and easier. oe YOU WILL SAVE TIME, MONEY AND LABOR. WE GIVE HOLIDAY DATING. os ORDER EARLY AS NOTHING IS GAINED, BUT MUCH LOST BY DELAY. oy We pack and hold orders until wanted. llet : ee er- 6 n't ‘s . eB 2 3 2 any 5 - = run the / a » x4 pad © e is Sut z we can Qu Le ~ af- 9 ces 2 “OC U0 3 i. = ¢£ @ On CS n at a oN oot » ~ y g hoe "2. = ild- a Feat oa a cu- © 5 oot . red we? S Tes- wn will 1 a ONE AISLE FROM MANY IN THE TOY DEPARTMENT her f ects es H. LEONARD & SONS +th- WHOLESALE DISTRIBUTORS & MANUFACTURERS’ AGENTS mm 38-44 Fulton St., Cor. Commerce Ave. Grand Rapids, Michigan August 16, 1922 — = <— = STOVES 4»> HARDWARE oa _ -_ _ — AAA | U iy it 7 Michigan Retall Hardware Association. President—Charles A. Sturmer, Port Huron. ee ees Charles Ross, Kala- ge J. Scott, Marine City. Treasurer—William Moore, Detroit. Directors—R. G. Ferguson, Sault ‘Ste. George W. Leedle, Marshall; Cassius L. Glasgow, Nashville; Lee E. Hardy, Detroit; George L. Gripton, Brit- ton. Showing the Purchaser How To Use Machinery. Written for the Tradesman. At the cost of a little extra trou- ble, it is very much worth while for the hardware and implement dealer to clearly demonstrate to the pur- chaser of a new implement or other appliance just how the article does its work, This applies to any farm imple- ment, as well as to a stove or range, a washing machine or wringer, or any similar article. A little demonstration and expla- nation at the time a sale is made will in many instances save the dealer’s complaint department a lot of trou- ble afterward. Most implement dealers, particu- larly those in small places, carry the demonstration department and_ the complaint department of their busi- ness under the same hat. Such deal- ers will appreciate, even more than those in larger communities, the wis- dom of thoroughly posting their farmer customers in regard to the operation of farm machinery. True, in most instances the imple- ment is partially demonstrated while the process of sale is going on. The salesman explains a good many points ‘at the time. But partial demonstra- tion of this sort, with one eye on the customer’s mental attitude, is a different thing from the _ practical demonstration which will help ma- terially to shape the new purchaser into a satisfied customer. The need of demonstration has grown very materially with the intro- duction into everyday farming opera- tions of some complicated items of machinery. The early farm imple- ments were comparatively simple, or are so regarded now; but their ap- parent simplicity to the farmer and the dealer of to-day is due largely to the fact that both are familiar with their workings. The operation of a farm wagon might seem complicated to a South Sea Islander who would naturally be unfamiliar with such “contraptions.” Similarly, the gaso- line engine, the tractor and other comparative innovations, will appear simple to farmers fifty years hence. In the meantime, the astute dealer will meet the immediate need by care- fully coaching his customers. This is particularly advisable in connection with lines of implements that are just being introduced for the first time. A number of years ago in a comparatively unprogressive com- munity a dealer undertook to intro- duce gasoline engines for farm pur- poses. The mental attitude of the community in regard to the innova- tion will be understood by any im- plement dealer. of experience. “The confounded thing costs too much— they’re too complicated—they’ll al- ways be getting out of order—they’re sure to blow up and kill everybody —there’ll be nothing but big bills for repairs right along.” That was the rural attitude, as you may _ have guessed. Nevertheless, there is always one little niche in the most precipitiously hostile cliff, to give the adventurous climber a foothold. The dealer in this instance eventually—by dint largely of testimonials from other places plus his own _ persistence— managed to place a gas engine with a leading farmer. Naturally, the eyes of the entire community were on the innovator. And the community was waiting to see what happened. Things began to happen right away. The engine seemed to be always kick- ing its feet over the dashboard, so to speak. The farmer unfortunately had a mechanical turn of mind with- out any practical training, and in the absence of efficient coaching he under- took to fix the pesky thing himself. It didn’t blow up; but it cost a lot of money eventually before it could be placed in working order again, More than that, it never seemed to give satisfaction. The dealer protested that the whole trouble in the first place was perfect- ly simple. “Why didn’t you tell me something about it?” returned the aggrieved farmer. In short, the gas engine business received a black eye in that particular community; largely for lack of the thorough coaching that should in- variably be given the purchaser of a new and untried piece of machinery. After a year or two an-enterprising competitor, undaunted by the hostil- ity of the community to gas engines in particular, took on a competitive engine which he boldly warranted to give satisfaction. This dealer, when at last he secured his foothold, made it firm and solid. He coached the first purchaser so thoroughly and painstakingly that the commission he secured hardly sufficed to pay for the extra time spent. He personally saw VIKING TIRES do make good VIKING TIRES give the user the service that brings him back to buy more. Cured on airbags in cord tire molds, giv- ing a large oversize tire. We have an_ excellent ‘money-making proposition for the dealer. Write us for further information. BROWN & SEHLER CO. State Distributors Grand Rapids, Mich. Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE Foster, Stevens & Co. Wholesale Hardware uw 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. See aera eee an W. M. Ackerman Electric Co. Electrical Contractors All Kinds of Electrical Work. Complete Line of Fixtures. Will show evenings by appointment. 549 Pine Avenue, N. W., Grand Rapids, Michigan Citzens 4294 Bell Main 288 atiry naa ccabinaesnitet Af ee August 16, 1922 to the proper setting up of the engine, and visited the farm several times af- terward to find out how it was work- ing and to explain any little difficul- ties. The engine gave satisfaction right from the start. There was never a whisper of complaint. After the community had got used to them, gas engines sold right along. The farmers found new uses for them. New makes appeared and gained a foothold. But even to this day there is a pronounced prejudice against that first make of engine; while the second is referred to with unanimity as “the old reliable.” And the first make is one of the best on the market. The human element enters into all business; and, perhaps, to a greater degree into the implement busi- ness than into any _ other. The dealer who wants to secure a firm foothold in the community cannot be content to rely on the merits of his goods; he must see to it that they give satisfaction and enduring service. He must be prepared to meet com- plaints, to answer questions, to straighten out little kinks every now and then. All this takes time; but it’s worth money to the dealer to handle ma- chinery with a reputation. Sources of trouble are many. One of the most frequent in connection with all machinery is the tendency to use too much oil. Another is to use oil irregularly—too much at one time and too little between times. Quite often the dealer meets with the farm- er who considers himself a mechanical genius, and is forever taking perfectly good machinery apart to find out how it works. The dealer, by coaching at the time of sale, and afterward as opportunity offers, can do a great deal to prevent such troubles. occurring. He can do much, also, to ensure better service, and more satisfactory results, apart from the actual work- ings of the machine. Thus, in connection with tractors, a point of difficulty in the early days was that they were unprofitable on small farms. This difficulty is grad- ually being met by the manufacturers, who are producing smaller tractors, reducing very materially the acreage necessary for these machines to be profitably operated. In the meantime, the farmer, in addition to becoming expert in trac- tor use, can secure results far more satisfactory by the careful . planning of his farm work, so that the tractor can be utilized as much of the time as horses would be. It will probably pay the enterprising dealer, in com- munities where tractor farming is economically possible, to study this and other phases of the business; in order that he may be in a position to help his farmer customers in mapping out their work with the new machin- ery. The dealer who knows his business will not find it difficult to be help- ful to his customers; and in being helpful he will be working for greater satisfaction, and will be building a firm foundation for future business. MICHIGAN TRADESMAN : 23 This all implies that, to give the best service to his customers, the dealer must be thoroughly familiar ‘ with the practical working of the im- plements or appliances he sells. Victor Lauriston. ——_--2- Bertillon and Galton. Detroit, May 8—According to an article printed in the New York Tribune not long ago, the _ recent death of Jacques Bertillon has given occasion for the revival of the old mistake concerning the “Bertillon system of identification by finger prints.” The error is a double one, since Jacques Bertillon was not the inventor of the Bertillon system, nor was Alphonse Bertillon, his younger brother, the inventor of any finger print system of identification. The Bertillon system was invented some forty years ago for the purpose of identifying criminals. It had noth- ing to do with finger prints, but was simply a system of measurements of certain parts of the human body, such as the length of the hand, the breadth of the head, the length of the middle finger, the length of the left foot and the length of the cubit or forearm from the elbow to the extremity of the little finger. The height, the color of the eye and the length of the little finger were other dimensions that were added. The instruments used for making the measurements could calculate a literal hair’s breadth, and experience showed that the system was virtually infallible for purposes of identifica- tion, because while two men might correspond precisely as regards two or perhaps three of the measurements, there were not two human beings who would correspond in all respects. The chief objection to the system as regards practical police work lay in the delicacy of the instruments employed and the necessity of having highly trained experts to make the measurements. When less delicate instruments, and less competent meas- urers were employed, errors occcur- red, and the Bertillon system is grad- ually going out of favor. It is being replaced by the far better system which is associated with the name of Francis Galton, a cousin of Charles Darwin, who employed it first in In- dia, where the white employer or bank teller had difficulty in identifying the native who could not read or write and who had a general appearance of similarity. Sir Frances Galton wrote several books on the subject, and it was due to him that the system has been so generally adopted by the police of the world. He owed nothing to Bertil- lon whatever, his system being de- vised upon a_ different principle, namely, that the lines of the finger tips which do not change from birth to death; that no operation, short of amputation, can alter them, and that there is no possibility whatever of two finger prints being alike. Galton *s one of the scientists whose work has not been sufficiently recognized. for he was the inventor of composite nhotography and a pioneer in the field of eugenics. Indeed, the word “eugenics” is of his coining. Jay L. Seymour. Learn More—Earn More! You want to start into a good position which will lead you steadily up the lad- der of success. FALL TERM SEPTEMBER 5 ° Michigan’s most successful Business School for over a quarter century. Why not get out of the rut? Write for our beautiful new catalog. It is free. = , Know What You Are Buying ‘‘Just an Ice Box,’’ won't do You want dry, sanitary refrigeration, keeping things cold, crisp and fresh. You want the lowest ice bills, because this is a con- tinuous expense. Your refrigerator must have extra thick walls, well insulated, three courses of glass in the doors and tight, heavy hinges and fasteners. Send for a ‘‘Dry-Kold” catalogue and learn about real refrig- erators which operate with low ice bills. THE “DRY-KOLD” REFRIGERATOR CO. NILES : : MAN — - RS : MICHIGAN Making Customers for You We have spent twenty-five years developing a pure, clean, wholesome, whole wheat food for the Ameri- can people—a food with the highest nutritive value at the lowest cost. hredded Wheat is now recognized as the one universal whole wheat We have spent $10,000,000 to create a consumer-demand for it and to educate the breakfast cereal. people as to its purity, cleanliness and food value. Your guests are our customers. Let us make them happy and contented through friendly co-operation. Shredded Wheat is a real whole wheat cereal ready- cooked and ready-to-serve. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. MICHIGAN TRADESMAN W vre= o Cah { \ > Fee SS 7 TOS, WOMANS WORLD | y i} Picnic Enjoyment Depends Altogether On How It’s Done. Propose a picnic, and watch the faces of the party. You can tell a good deal about a person by his atti- tude towards the proposal. You can tell a good deal about a homemaker from the way in which she manages a picnic and how her family feels about one. A badly managed picnic is indeed a good deal of a mess— especially if you go to the place after it is gone and see the whole land- scape littered with the remains of ‘it. “Bully, mother! And can’t we cook something and go in swimming?” That’s the boy. “Ugh! Spiders! And grass stains on your skirt!” That's the sixteen- year-old daughter. “For the life of me, I can’t see why you want to leave a comfortable home and eat out doors, with ants in your food, half-sitting, half-lying on the ground.” Some fathers talk like that. Well, if you manage it rightly, they will all like it; indeed, if you under- stand the picnic business, everybody will welcome the idea and do his share towards getting ready. The automobile, flivver, or any oth- er kind, has greatly simplified the process, although you can still have as good a time as of old with a cou- ple of well-packed baskets, going by troiley car or train or excursion boat —far enough from town to find a good place in the shade of trees. It adds tremendously if you can reach a place by the water, where the chil- dren can wade and the boys can swim. Don’t fail to take a poncho, rubber blanket, big canvas, or perhaps a ta- ble cloth, on which to spread the food. You are fortunate if you do have an automobile and can slip in a folding card table and camp chairs, for those who don’t want to sit on the ground. One of the nicest picnics in my memory I enjoyed once in a California canyon, when the host had enough compactly folding chairs for the whole party. But there were two cars in which to carry them. Last spring a college president in New England took my husband and me on a family picnic far up on a mountain side. It was so weil man- aged that I did not wonder the col- lege ran well. On a wire grill over a fire he cooked chops, and bacon in a longhandled frying pan. He had the foresight to take along some hard- wood kindlings, which, with what we could pick up of lighter wood, made a bed of fine coals for the broiling. Another time we had beefsteak broil- - ed in the same way, .You can buy these wire camp girlls nowadays, very cheaply in the sporting goods depart- ments. Be-sure to wait until you have a good bed of coals; don’t try to broil in the flame and smoke of a freshly- started fire. In the hill country where I have my summer home, we often have “cooking picnics,’ as we call them. Besides the coffee that we take in thermos bottles, and other prepared things, we take becon and eggs to scramble, and sometimes an armful ef green corn, with a big tin or alum- inum kettle. Often we take buttered rolls, split them and make sandwiches with freshly cooked bacon between. Even a comparatively stupid man can scramble eggs, or do any of the other cooking that I have suggested. Cook your bacon first, take it out on a hot plate, leaving a very little of the hot, melted bacon fat in the frying pan. Then pour in your eggs, which have been broken into a bowl with a little milk, pepper, and salt, and stir it as it cooks until it looks rightly scrambled. If you haven’t any bowl, you can break the eggs right into the pan as fas as possible. Remove from the fire while still soft; eggs harden very quickly. If you have corn, you can put your kettle on the fire as soon as it is started, being careful to fix it so that it won’t tip over as the wood burns and settles down. Have some salt in the water, and, when it is boiling hard, pop in your corn for about ten minutes. It is great luck to be near enough to the right kind of stream or lake where you can get some fresh fish. The nearer you can come to flopping fish from the hook into the frying pan or on the grill the better they taste. Many people who do not like the fish you buy have no notion of the deliciousness of it when it is really fresh. And with the wire grill you can broil chicken or ham or make toast and pour over it melted cheese. Once we picnicked near a field full of wild strawberries. Knowing they were there, we took in a thermos bot- tle a light pancake batter, and in the frying pan made large pancakes or flapjacks, and served them with sug- ared berries between. Any kind of berries are good this way. You can make a hard job of pic- nicking, by taking messy things, ice cream and bulky stuff that is a nuis- ance to dispose of. The real thing is to reduce the bulk to a minimum, learn how to make simple sandwiches, and have a compact equipment. Then, too, you. must have the “out-of-doors state of mind.” That is a thing that cannot be acquired in a minute. I am taking it for granted that through all your family life you have been training and encouraging it in your little group—including father. Prudence Bradish. (Copyrighted, 1922.) BIDS WANTED. Notice is hereby given that bids will be received by the Drain Commissioner of Oakland County, Michigan, until 2 P. M. Eastern Standard Time, on Wed- nesday, August 23, A. D. 1922, for the purchase of bonds of the Adams Ave. as- sessment District in said County and in amount not to exceed the following amount, viz: $14,000.00 (Fourteen Thou- sand Dollars). Said bond to be of the denomination of Five Hundred Dollars ($500) and One Thousand Dollars ($1,000) each as near as may be payable in lawful money of the United States of America at a_place to be agreed upon by the purchaser. Said bonds maturing in ten (10) years from date with interest semi-annually. All bids must be accompanied by a cer- tified check for the sum of Two Hundred Dollars. ($200) payable to the order of the Drain Commissioner of Oakland County to insure performance in case bid is accepted. Bidders must agree to furnish free of charge to the said Drain Commissioner the necessary blank bonds and also pay their own attorneys fee in the supervision of the necessary proceedings. All bids must state the rate of interest at which the purchaser will take the said bonds. Which will mature in substantially equal installments in from two to ten years. The County Drain Commissioner reserves the right to reject any and all bids. The successful bidder will be required to furnish satisfactory surety for carrying out of his bid. Any further information can be obtained from the undersigned. Dated at Pontiac, Michigan, this 9th day of August, A. D. 1922. Cassius J. Crawford, County Drain Commissioner Oakland County, Pontiac, Michigan. ey ea eg B y a Holding a leading place on the Nation’s daily bill of fare, this quality line insures you a quick turn-over. No idle stock. Your goods keep moving. sell many more. ce ey Ce Ke We SS It Pays to Sell Quality UALITY through and through, ()calable through and through, N. B.C. products win and keep cus- tomers. Not only do they sell them- selves — every sale is the beginning, not the end of a prosperous trade. Packed in packages as attractive as the goods are appetizing. The very eye-appeal means appetite-appeal. And every package sold helps you Keep well-stocked—that’s the shortest road to biggest sales. And link up with the N. B. C. products advertising— give this line your best display to clinch the buying impulse of customers in your store. 100% quality means 100% sales! NATIONAL BISCUIT COMPANY August 16, 1922 ‘+>____ Good Words Unsolicited. J. W. Davis & Sons, Mackinac Island: “The writer will not attempt to say how long our firm has been a subscriber to the Tradesman, but am quite sure it is all of twenty-five years or more, and during all of this time we have considered it a great help in our business and would not ke without it at any cost. John W. Davis, the founder of our firm, died July 19, 1918. The business was es- tablished in 1870.” M. Ruster & Sons, Kalamazoo: “Enclosed.find check for $3 to renew our subscription to the Tradesman. Cannot afford to be without it.” Wm... Mosier, Paw Paw: “Enclos- ed please find my check for $3 for renewal. I have not missed a copy for a long time and do not wish to. It is valuable as a-protector and help-. ful in merchandising.” Adolph Dosie, Onaway: “I like your paper because of your fearless denunciation of any shady characters - or proceedings which come under your observation as preying upon the public. I hope you may round out a full century upon this earth.” H. S. Karcher & Son, Rose City: “Tt suits us.” J. D. Norris, Sunfield: “It is hard to keep house without it.” M. C. Lathrop, Shepherd: “I en- close check for $3 to renew my sub- scription to your valuable paper. I think any man in business stands in his own light who does not take the Tradesman. I have taken your pa- per about twenty-five years and sure enjoy reading it.” Maxwells Shop, Kalamazoo: “I en- close check to the amount of $3 for my renewal of the Michigan Trades- man, as we do not care to miss a copy.” J. C. Goss Co., Detroit: “The writ- er takes great pleasure in saying your publication, the Michigan Tradesman, has always appealed to him as a very attractive paper, and magnetically in- teresting, especially its high standard of literature. He appreciates also the value of its market and trade reports and is glad of this opportunity of expressing his high regard for your paper and its originator, and that you have lived long enough to see the grand results of your efforts. The fact that this letter is written so long after receipt of your invitation to do so, shows the writer’s sincerity, as he could not file it until you had his answer.” Williams Grocery Co., Battle Creek: “When we get located again, we will subscribe for the Tradesman, as we found it a fine trade paper and we admire the frank way you have of expressing your views on_ current topics. If the world had more of that spirit it would be better.” E. Pritchard, New York: “Enclosed find check for $3 to cover subscrip- tion for the coming year. We cer- tainly enjoy reading the Michigan Tradesman because it is chuck full of interesting news. We like it also because we have heard so much about the character of the editor, Mr. E. A. Stowe, from people who know him personally and we see this character shine forth in all his writings.” tegen Did Roosevelt Cuss? Detroit, Aug. 15—I am becoming a little troubled as the controversy over Theodore Roosevelt progresses. Can it be that the great “Teddy,” that energetic forceful, dynamic fig- ure, capable of inspiring such an anec- dote as the classic one recounted about San Juan, was incapable, on proper and fitting occasion, of pro- nouncing a resounding and vehement “damn?” Washington dropped from the for- bidding pedestal of being snobbishly circumspect to the realms of regular fellowship when, some time ago, it was definitely established that she could on. provocation reprimand in the not uncertain terms of a spirited man. I expect that before the week is Roosevelt really said to his Rough ended some one will insist that what Riders was: “Give ’em the dickens, boys! Muss ’em up!” Heaven forbid! eee _E. Rutherford, Jr. ABOUT SERVICE Co-operative Courtesy and Mu- tual Helpfulness Will Improve the Service of Your Street Car Company On Again, Off Again The street car business is pretty much a daily repetition of the old Finnegan’s story of the wreck. As we. all remem- ber it, Finnegan was a division super- intendent who had been criticized for sending in too long and detailed a report of the derailment of a freight train. The next time a train jumped the track, he wired his superior these few words: “Off again, On again, Gone again, Fin- negan.” When the conductor asks you to “step lively, please,” he isn’t trying to help himself. It really makes little differ- ence to him whether it takes him a whole day to make his run. He must endeavor to keep on schedule. He is timed, of course, but he is not respon- sible for unavoidable delays. But it makes a great difference to those who are in and waiting for the car. ‘When people are slow in getting on or off cars, it is necessary for you to wait all the longer before the car reaches your corner. Prepare to leave the car before it stops. If the car is crowded, make for the door early. Remember, you are not accommodating the street car company. You are saving your own time and that of everyone else in the car. Do unto others as though you were-the others. Grand Rapids Railway Co. Keres Vice President and General Manager. ZT) i. PLAIN TALKS STREET CAR MICHIGAN TRADESMAN August 16, 1922 = ~ FANC TUTTO Qeth = = = = Al DRY GOODS, ~*: GOODS +” NOTIONS: Michigan Retail Ory Goods Association. President—J. W. Knapp, Lansing. First Vice-President—Geo. T. Bullen, Albion. Second Vice-President—H. G. Wesener. Secretary-Treasurer—Fred Cutler, lonia. Wool, Woolens and Clothing. Perhaps the only notable news from abroad affecting wool during the past week was concerning the delay in se- curing the Australian clip because of a strike of the shearers for higher pay. This, however, is not likely to be of much moment. Here there is not very active buying of wool, but there have been considerable with- drawals of it from bond for use in domestic mills or for export. The matter of duties in the new tariff is by no means settled as yet. The fight in the Conference Committee of the two houses of Congress will be on the question of specific or ad valorem duties. It ought to be on whether or not any duty at all should be placed on raw wool. The Carded Woolen Manufacturers’ Association is keep- ing up its fight for ad valorem duties and has been quizzing Senatorial can- didates on the subject. It was ap- parently taken aback a little at the response made by Professor Dallas Lore Sharp, Democratic candidate for Senator from Massachusetts. He naively remarked: This ad valorem tax favors the carded woolen industry; the specific tax favors the worsted industry; but I am a college professor, and will you answer which of these two duties favors my industry? And which of them favors industry in general? Questions like this would be apt to upset practically every schedule in the pending tariff measure. Neither the carded woolen makers nor any other woolen manufacturers want a duty on wool, nor does over 90 per cent. of the population of the country. The beneficiaries will comprise not as much as 1 per cent. of the people. But every one knows that wool is to be taxed as part of a log-rolling scheme of the agricultural bloc. In the goods market the principal occurrence of the week was the clos- ing of the lines of women’s fabrics by the American Woolen Company. Openings were had of lines by other organizations, with reports of fair business. Clothing orders are pick- ing up and-a good amount of trade is reported from the women’s wear manufacturers. ———__22s-s—___-—_ Cotton Crop Talk and Its Effect. About the only pretext used dur- ing the past week in pushing up or down the quotations on cotton was the condition of the weather in one portion or another of the growing districts. The weevil was lost sight of nearly altogether. His only. ap- AE ERASE nee NERA ENT ARUNISSRNAtaiinieseiin pearance was in a resolution intro- duced into the upper house of Con- gress by. Senator Smith of South Carolina. This declared the damage from the bug to be “more extensive and severe than ever before in his- tory’—a piece of rhetoric which had no appreciable effect. Of similar cali- bre was a letter presented alluding to a fabulous and very nebulous com- bination of speculators here and in England to beat down the price of cotton. Childish absurdities of this kind do more to cause cotton quota- tions to drop than anything that the supposititious enemies of the grow- ers could do. A month hence, all will be in a better position to judge of the cotton yield than they are now and, sooner or later, the law of sup- ply and demand will govern, no mat- ter what the speculators may do. The crop uncertainty is affecting the prices and sales of cotton goods. Mill men are hoping for a comparatively large yield. They are finding it difficult to figure on sales in quantity on prices based on cotton above 20 cents per pound. Sales are restricted even at the lower figures of the past week. The strikes in the mills, which have reduced the output by hundreds of millions of yards, are not looked upon as an unmixed calamity. If they had not occurred there would now be a glut of goods. A little better move- ment is noted in knit goods, due to the approaching fall. 2-2 Poke Hats For Children. Poke models dominate an interest- ing collection of children’s hats that has just been received from Paris. According to the bulletin of the Re- tail Millinery Association of America the original poke lines are brought out in miniature, as the French dress their children in replicas of “grown- up” chapeaux. “A green taffeta poke, faced with brown Lyons velvet, has the peak- tipped green silk crown puffed and shirred on cords,” the bulletin con- tinues. “A flat turned taffeta chin strap fits under the chin, and a clus- ter of hand-made silk flowers accen- tuates the crown tip. A_ sectional We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. Waele | = HUMAN HAIR NETS Have you our new three gross Metal Cabinet? It's a beauty and real salesman, working for you every day. Get one through your jobber, and display it prominently. Sales and profits will then take care of themselves. NATIONAL. TRADING COMPANY 630 SO. WABASH AVE. CHICAGO, ILL. RALLY YY SAUADMEAUELUEGUAAUANEEAUGAUESUANUGAUEQUEOUEOAUQUOOOUOOOOHOOCOOEOUUEOUOLOOOUOQUOOLOOUEOOOOUEOOOOEEOEEAUE Men’s Furnishings No. 21—Men’s Blue Chambray Work Shirts, full cut and felled seams. All sizes—14 to 17—Special @ $7.50 doz. No. 602—Men’s Heavy blue Work Shirts—full cut and well made. All sizes from 14% to17. Packed one dozen assorted in a bundle @ $7.25 doz. KAAIIAAIAIAAIIAAIIAIIDIIAA Quality Merchandise —Right Prices— Prompt Service | PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. SVANUNOGODGUNNAAOCUUUUAQUGQOQGUNEUQUQUOSOQNCEOUGCUOCUGUUUGCUEOUORGQURUEROOQGGEREREQUGOUIEROOUUGGOOOEREEED. AMAMAMOMOmOmAmanan RAMA AAA MIEN NLL PLEASE REMEMBER That we are just receiving large quantities of new Fall Piece Goods and Blankets, particularly Percales, Checked Ginghams, White and Colored Outings, Cretonnes, Challies etc. You will need these very soon and we suggest that you allow our salesmen to cover you on your requirements on this merchandise or that you call and see us and pick out what you are going to need in the near future. Some of these lines are and will be quite scarce. 4 Owe) It will give us great pleasure to serve you. GRAND RAPIDS DRY GOODS CO. WHOLESALE ONLY Four Special Color Combi- nations on the Floor in BURSO i i 5 FASHICNED HOSS Fashioned L/2 a nee OSC HEATHER MIXTURE. With and without Clocking. $4.50 and $6.25 : é j Going Strong. BR i ee ae Fy Daniel T. Patton & Company Grand Rapids.Michigan - 59-63 Market Ave. N.W. The Mens Furnishing Goods House of Michigan August 16, 1922 crown of blue velvet is chosen to augment another poke model, with the same shortened back, and deep, face-shading. scoop that Mouton fav- ors this season. The brim is faced on top with tiny cord-edged loops of pink georgette crepe, and the under- facing is of pink velvet. “Vertical shirrings and pleatings of old rose Lyons velvet alternate with equally wide one-inch bands of plain velvet to make a soft crown and tip for a blue velvet brim that boasts a chin strap to match. Pleated strips of jade green grosgrain alternate with black velvet strips on another crown. Instead of the sectional treatment, however, this crown is high and square, and the tiny one-inch brim of black velvet is faced with green silk. Long ribbons of green gros- grain trail down, with ‘perky’ bows lying on each side of the tiny sailor brim. “A soft and crushable little hat is made of rose-colored velvet. It fits the head snugly, cap fashion, while around the forehead is a semi-brim of lightly gathered blue ribbon cut in points over each ear. No back and a head-size ruching of rose ribbon further characterize it.” —_~+<-. Diagnosing Customers. The successful saleswoman, like the successtul doctor or other profes- sional man or woman, must be able to “size up” the person who comes to her and give to each the kind of treatment that fits the case. The saleswoman who has a cut and dried method of approach is in the rut that threatens the sluggish and _ unalert. Students of store salesmanship have worked out some ingenious classifica- ‘tions of customers. Does the one which follows agree with your ex- perience? 1. Nervous Types—The tired, the unreasonable, the interrupting, the talkative, for whom one needs pa- tience, good temper, a quiet manner and assurance. 2. Disagreeable Types—The pat- ronizing, the aggressive, the skeptical, insulting, indifferent and inquisitive sort, for whom one needs dignity, self control, knowledge and calmness. 3. Critical Types—The cautious, the bargain hunters and the silent, for whom one must have belief in one’s goods, knowledge of values, care in presentation, a convincing manner and reasons for everything. 4. Dependent Types—The timid, the sensitive, men shopping for wom- en and women shopping for men, ab- sent-minded deaf, old ladies, the un- decided, children or people buying gifts, foreigners and the phlegmatic. For these one needs sympathy, help- fulness, ability to give decided opin- ions and to use the power of mental suggestion. 5. Common-Sense Type—The de- cided, pleasant, intelligent and con- siderate customers. And to them the saleswoman owes appreciation and the ability to serve them well and learn from them. WANTED—A salesman with car to travel southern Michigan for an estab- lished house. Sell auto accessories to garages and dealers. Address 100 care Tradesman. MICHIGAN TRADESMAN PRICES CURRENT ON STAPLE DRY GOODS. List prices corrected before going to press, but not guaranteed against changes. Bleached Mustiins. : Outings and Cantons. 4% Wool Goods. MtO. ce Cashmere Twill --.. 1 ae | : Fruit of the Loom ~~ 17% 27 in. Unble. Canton 14 War Soo Sec co 5716 aoe a ae eee ea 13% 100 Flannelette ---- 13% No, 75, 44 in. Storm oot... 14% 1931 Outing Lights _ 14 pola 90% 44 oe Indian Hd. S.F. 25 1921 Light Outings 13% No. 4040, 50 in. Storm . Bie jun 2... 11% Scotchdown Shaker — 15 Serge 10 on eee ase ace 6 Appledown Shaker -_ 16 Soe oe Hope 222 ~~. 18% 24 in. White Shaker 11% 40 in. Julliards Pla. 1.15 36 i Indian Head -_ 320 26 in. White Shaker 12% 50 in. Jullidrds Pla. 1.67% 33 in. Indian Head _. 18% Daisy Cloth ----~-~. 14% 4§120, 50 in. French 54 in. Ind. Head L. F. 32% 1931 Dark Outings -__ 15% Serre so 1 50 Unbleached Muslins. K S, 36 in. Storm i TE see ons Draperles and Cretonnes. ao — 31% Giant)" 4g) Hamilton Twill —-- Me Serge on 1 22% 40 in. 9k anorte tig ao Perr 2 we Wool 6-4 bance (Oe 4.25 Brass Pins, S. C. 300 75 Old Glor 60 Camb. 18 Old Glory, 60 Nain. 18 5-4 Samitas --_.______ 3.35 Brass Pins, M. C. 300 80 Dismbet HL Nein 16. Aue cloth seid net cash, Doz. Diamond Hill, Camb. 16 © discount. Coats Thread —.___-_. 59 ‘7 Denseloth 2... -: 12% Clarks Mile-End Td. 59 a ae = lage Doz. J, J. Clarks Thread. 6&6 een 16x24 in. Spearheads 1 324% Gainsbor h Hai t 7001 Longeloth ----- 15, 19x30 in. Spearheads 190 =D. Mesh -————------ 1 ak 24x36 in. Spearheads 2 95 ; 7003 Longceloth ~----- 19 on Gainsborough Hairnets 7004 Longeloth --.--. 24 3x5 ft Rellarce Prt. : 70 Se Mesh 2 eae inghams. x t eliance Prt. 5 Seminol moe Ging- are . LA evra oe : = eas eee ce : x . Reliance - rochet C., hams, se cole 38 8x12 fi. Rellance Prt. 425 Silkine Crochet Cotton 90 oe en) Ses x . Defiance Sw ee a aoe = Nord ...-- Le Bee ft Datance Swd. 2 76 ee Crochet Cot. 565 De wie ca 16%, 6x9, ft, Deflance Swd. 3 60 Dexters’. Knitting Dan River By a Wool Hose ------ 6 50 V nk., Band top So reg. 8zs. 36-38 00 Infants’ Fibre an _ extra’ sizes 40-42-44 -____________ 2 25 Boys’, Misses and Ladles’ Hosiery. Mercerized 1x1 and 2xi rib vests, Asst. Styles, reg. Dr ssgea 36x33 : - extra sizes 40-42-44 Ladies’ Knit Summer Union Suits. Boys’ Bearskin No. 1, [XI Rib Hose. 2.10-8 Rise & fall 07% Boys’ 2x1 eee” even Hose 5 on 8 R. 10c, F. 5c 12 Cut Double Carded, Asst. Style, Boys’ 3 Ibs. oe 9, extra clean yarn reg. size 86-c6 — on 8 CHLOE) 25 extra sizes 40-42-44 _..--___._... 5 25 14 Cut Combed Yarn, Asst. Style, Misses a omenre ae ce Hose on 7 R. & F. be R ] Si B6-80 2 50 Heay pisea, 46-44 ee 7 00 Misses 360 needle combed none. 14 Cut Mercerized Lisle, Asst. Styles, bxd. 1 doz. $2.25 on 7 rise 10 fall Regular Sizes oo 7 50 Ladies’ 220 needle combed yarn xtra Sizes 2 8 8 Hose. seamed back: oi 3o 2. 2 50 Ladies’ 220 needle merc. hose with Hoslery—Men’s. 440 needle rib. top fashion seam __ Men’s Cotton Hose, Engineer & in bate 25 Fireman, Black Brown, doz. _.140 Ladies’ fleeced hose, hem top Men’s 176 Needle Cotton Cut Toe 1 25 mere 200 needle full combed yarn sok ose Mens 220 needle full mere. hose ~ 2 85 Men’s 240 needle fiber silk hose --. 4 50 Men’s pure silk hose —~-_--------- 6 00 Nelson’s Rockford socks, bdls. —--- a 30 Nelson’s Rockford socks, bdls. ~--. 1 45 Neison’s Rockford socks, bdls. .-. 1.55 Ladies’ fieeced hose, rib. top ~-— Ladies’ fleeced hose, rib. top Bathing Suits for Spring Delivery. Men’s all pure worsted, plain -.-. 22 50 Men’s all pure worsted with chest Stripes 23 27 00 to 32 00 Ladies’ all pure worsted, plain -. 25 00 Ladies’ all pure worsted striped and color combinations 27 90 up Sane 6 Ce 27 Athletic Underwear For Spring. , B.V.D.’s, No.01, Men’s union suits 12 ae Seal Pax, No. 10, union suits -- 10 50 gen oo Nainsooks, may Bae a og a oO Men’ 2 Soigeiiaa, highly mercerized Man's No. 150 ‘‘Hallmark’’ 72x80 Nainsoek 20 $ 9 75 Men’s 64x60 Nainsooks ~-_------- 6 50 Men’s 84 Square Nainsooks ---. 9 00 Men’s Fancy Nainsooks ~------- 00 Wide and Medium Stripes. B. V. D. Shirts and Drawers, Shirts 20 i ’ BT % Drawers 25 B. V. D. Athletic Style No. U-101 u 62% U-D Youth’s B. V. D. 85 Boys’ ‘‘Hanes’’ No. 756, 72x80, Nainsook Union Suits ~.__----.. 7 25 Boys’ ‘“‘Hanes’’ No. 856, 72x80, ‘Union Suits 2 6 25 Boys’ 64x60 Union Suits ~------_ 5 hs Boys’ 72x80 Union Suite 6 2 LSSI—Girls ‘ ‘Sealpax”’ pin ch’k N’sk. . 50 LBBI—Boys’ ‘‘Sealp.’’ pin ch’k N’sk. 8 50 Men’s and Boys’ Cotton Underwear for Spring. Men’s Egypt a Shirts and. Drawers 0 —-$ 4 50 ee fone ” Waite Union ; ME Men’s Egypt Ribbed Union Suits 8 00 Lawrence Balbriggan Shirts and Drawers 7 60 Men’s Cotton Ribbed Union Suits, Heyption (22 8 50 Men’s Combed Yarn Cotton Union | Suits; Beyption: ooo 12 00 Boys’ Balbriggan Union Suits, WVBR eo ee 4 50 Men’s Dress Furnishings. Slidewell collars, nee or soft _.. 1 60 Neckwear 2 10, 3 75, 4 50, 6 00, 7 50 9 00 Flannel night ue sisi aiacers Manic) 10 60 Dress pants: 2.02 22 50 to 48 00 Muthiers: 2.2 12 00 to 19 50 Dress “Shirts 8 00 to 48 00 Laundered stiff cuff shirts, 80 aq. Percale 25 —- 16 50 President and Shirley suspenders _. 4 50 Men’s ‘‘Linine’’ Collars, per box 84% Men’s ‘Challenge’ cleanable, doz. 2 75 Men’s Wash Ties —_---- $1 35, $2 00 2 75 Men’s Muslin Night Shirt, doz. -.. 9 0 Men’s Muslin Pajamas, per doz... 16 50 Men’s Work Furnishings. No. 220 overalls or jackets) ______ 13 50 No. 240 overalls or jackets ~--_.-_ 12 00 No. 260 overalls or jackets —.-___ 10 50 Stiefel rope stripe, Wabash stripe Club or Spade overall or jacket, 2 seam, triple stitched 13 50 Coverall khaki, heavy drill ~.--___ 27 00 Cottonade. pants: 13 50 to 21 00 Black sateen work shirts 0 Nugget blue chambray work shirts Golden Rule work shirts ~_-_.__. cee Piece dyed work shirts Best Quality work shirts __ 9 00 tol Work suspenders ~~~ _.. 2 25 to Shirley Police or X Back work Sus. Boys’ Knickerbockers Furnishings. SS 6 00 to 15 00 Mackinawa 0220 200 _ 4 45 to Overalls, Brownies, etc. — 6 50 to 9 00 Youths’ Wabash stripe overall —. 10 26 Coverall 12 00 to 16 50 68x72 dress shirts “Honor Bright” Stifels Wabash Red. Trim «2.2... 7 60 Stripe Romper, “Honor Bright’? Khaki Romper, Red “Erin yo 8 00 “Honor Bright” Plain Blue Romper, Red PORREL 3 oo 7 50 Play and Wash Suits -___$11 00 to 24 00 Boys’ Suspenders, Fish Back, Blat Bids 1 42% Youths’ Suspenders, 28 in. Cross- backs, Lea: Ends 2200 2 25 Caps and Umbrellas. sateen shop. cap, doz. -.-... 1 00 Dress caps, men’s, doz. —. 7 50 to 19 50 Dress caps, boys’, doz. --.. 7 25 to 10 26 Men’s & Ladies’ Umbrellas 10 50 to 48 00 Men’s ‘‘Scotch Tweed” Caps, Silk Lined, Plated Backs, One Piece Black ops, xtra. Quality 2.00 50 Men’s, Boys’ and Ladies Straw Hats, “Peanuts 2.2000 2 00 Ladies’ Furnishings. Middy Blouses, red, green, or navy wool flannel, each ---.....1... 4 00 Serge middy blouses, each ~....... 3 50 Voile waists, doz. ~-.... — 9 00 to 15 00 Georgette waists, each --........ 4 00 Crepe De Chine waists, each —-.... 3 25 Tricollette waists, each w--.--_.... 3 25 Bungalow percale aprons, dz. 7 50 to 9 50 Bungalow Gingham aprons, doz. 13 50 Gingham house dresses, dz. 18 50 to 48 00 Best sateen petticoats, doz. 9 00 to 13 50 Pettibockers; d0z.° 22. 8 50 Bandeaux,. dow. 2.2 2 25 to 12 00 Brassiers, doz. ~.-.....__... 8 25 to 13. 60 Silk and cot. Env. Chem, dz. 6 00 to 19 50 “Pricilla’’ Sunbonnets, doz. aan & 60 Muslin Petticoats ~_----._$12 00 to 19 50 Wash or Tub Over Shirts $15 00 to 36 00 Chiidren’s Dresses. Children’s Gingham Dresses 9 00 to 32 50 MICHIGAN TRADESMAN August 16, 1922 — = x = = - oS = ~ -— od -. - = = BUTTER, EGGS 48> PROVIS Michigan Poultry, Butter and Egg Asso- clation. President—J. W. Lyons, Jackson. aaa coe pea Hurley, De- troit. Secretary and Treasurer—Dr. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson. Detroit; H. L. Williams, Howell: C. J. Chandler, Detroit. Cold Storage a Vital Factor. Cold storage has become a factor of vital importance to the producer and consumer alike in the conservation and distribution of perishable prod- ucts. In the primary markets cold storage and refrigeration have become eco- nomic necessities in precooling or chilling products until sufficient vol- ume has been accumulated for eco- nomical shipment. In the movement from primary market to terminal mar- ket, transportation and refrigeration are combined for the conservation of perishable commodities in transit, and refrigerator cars become temporary cold-storage plants when they enter oversupplied markets. The fact that perishable commodities are shipped under refrigeration makes it possible either to hold shipments on the tracks until surplus products are absorbed, or to consign to another market in need of such commodities. The meat- packing industry as a result of its organized storage and refrigeration in transit facilities, can supply fresh meat to practically every consuming market. Without refrigeration, slaugh- ter would of necessity be confined to local distribution in the immediate vicinity of production. There is also-another class of tem- porary cold storage which is an im- portant factor in extending somewhat the comparatively short season during which highly perishable meats of all kinds are available. This is the re- frigeration supplied by commission merchants and wholesale receivers for the protection of products during their distribution. The laws of practically all states recognize the desirability of tempor- ary storage and exempt from market- ing requirements of all stock held under refrigeration for thirty days or less. There is a third class of cold stor- age that has most greatly affected the consuming habits of the American people—the cold storage which ab- ‘sorbs the surplus of the seasonable crop of semiperishable commodities, and make them available through practically the entire year. The vast metropolitan centers could not exist without refrigeration storage reser- voirs of food stocks. In its economic function, cold storage tends to stab- ilize market prices to the producer by absorbing into reserve stocks the excess production of the peak produc- ing period at higher prices than would prevail if it were necessary to dispose of the entire crop immediate- ly to the consuming public. It also serves to provide the consumer with a normal supply of seasonally pro- duced commodities during periods of deficient production at lower prices than would prevail if no reserve stock were available. The abnormal con- ditions of the postwar years have tended to increase cold-storage facil- ities rapidly, and it now seems that the existing facilities are adequate in capacity and in general well located with reference to distribution, In fact, during the depression there has been a surplus of possibly 50 per cent. of total available cold storage space. There are three general classes of cold storage warehouses—public, pri- vate, and combined public and private. The greater percentage of cold stor- age space is of the first class, or pub- lic. Private cold storage is operated exclusively for the storage of prod- ucts produced or dealt in by the own- ers. The combined public and private cold storage warehouses make avail- able to public use the surplus space not required by private owners. The Bureau of Markets of the De- partment of Agriculture has made ex- tensive surveys of cold storage ser- vice in its relation to the conservation. of dairy products, poultry, and eggs, fresh meat and fresh meat products, fish, frozen small fish, cheese, . con- densed milk, packing house products, fresh fruits and vegetables, dried fruits, nuts, cereals, candy, sorghums, etc. The general service performed by the public cold storage warehouses includes the receiving, handling, and shipping of goods to and from the warehouse, maintaining proper tem- peratures for the various commodities in storage, inspecting, weighing, re- packing, and other special services. The operators of cold-storage ware- houses are a considerable factor in financing perishable products in cold storage. This service they can well render, because of their intimate knowledge and their responsibility for the collateral. However, in many in- FANCY CELERY Send for Sample Shipment of our MICHIGAN GOLDEN HEART CELERY Fresh From the Field the Day Your Order Is Filled BYRON — CELERY MAKES THE IDEAL BREAD aaa Upon Vy [ye FLOUR Better Butter BLUE GRASS STANDS FOR QUALITY IN DAIRY PRODUCTS Better Milk The Repeat Sales makes it profitable for ‘‘Grocers’’ to handle these lines. KENT STORAGE COMPANY ie oe WEEN you want to change your equipment let us plan your wants. Wecan do so in both rebuilt and new Store and Office Fixtures. Grand Rapids Store Fixture Co. 7 lonia Ave. N. W. Grand Rapids, Michigan Order a bunch of GOLDEN KING BANANAS of ABE SCHEFMAN & CO. Wholesale Fruits and Vegetables 22-24-26 Ottawa Ave. Grand Rapids, Mich. WHEN YOU THINK OF FRUIT—THINK OF ABE. PIOWATY METHODS INSURES PLEASURE AND PROFIT TO YOUR FRUIT AND VEGETABLE DEPT. SR M. PIOWATY & SONS, of Michigan MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan Byron Center, Mich. _ We are in the market to buy and sell “POTATOES, ONIONS, BEANS, FIELD SEEDS Any to offer, communicate with us. Moseley Brothers, Both Telephone GRAND RAPIDS, MICH. Pleasant Hilton Ave. & ilroads. August 16, 1922 stances, competitive conditions have created a tendency to make excessive loans to secure business, and this has operated. to develop speculation in perishable foods. These loans are based on negotiations of warehouse receipts issued under the so-called warehouse receipts act, which has now become the law of practically all the states. These receipts may also be used as collateral security for loans by banking institutions to owners of the products in cold storage. Uni- formly, these laws provide that: A warehouse man shall be liable for any loss or injury to the goods caused by his failure to exercise such care in regard to them as a reasonably care- ful owner of similar goods would ex- ercise, but he shall not be liable, in the absence of an agreement to the contrary, for any loss or injury to the goods which could not have been avoided by the exercise of such care. The development of the cold stor- age industry from a small beginning with ice as a refrigerant, to its present importance with efficient methods of mechanical refrigeration, has been ex- tremely rapid. While they are not general, certain abuses have developed within the cold storage industry that have worked to the disadvantage of both the public and the industry itself. ————_> > __ “Two Eggs a Day Will Clean Up the Lay.” “An apple a day, keeps the doctor away” is the slogan of the apple grow- er and dealer. The egg distributor has realized the need of some similar couplet to increase egg consumption and to put the market in better shape to move the 10,000,000 cases now in storage and the fresh stocks as they come in from producing points. The Publicity Committee of the New York Mercantile Exchange has coined the slogan, “two eggs per day will clean up the lay—and more too.” A placard under the caption “Eggs our Prob- lem” has been issued for general dis- tribution. It is designed to create more interest in eggs as a food. The placard tells its own story as follows: “The Publicity Committee of the New York Mercantile Exchange wishes to give wide publicity to the fact that a country-wide increase of egg con- sumption must be secured if the in- creased holdings in all markets and the heavier current production are to be disposed of without serious finan- cial loss. The committee believes the required increase in consumption amounting approximately to one and one-half eggs per capita per week can be secured by a Nation-wide co-opera- tion of the egg producing and dis- tributing industry. All exchanges, National and state organizations and individual dealers and associations should strive to increase egg con- sumption by using their influence to create reasonable retail prices to con- sumers in all parts of the country and bringing out the fact of the sup- erior food value of eggs at current prices in comparison to other food commodities. That it seems reason- able to expect an adequate expansion of consumption, if the public is prop- erly enlightened and reasonable prices maintained is apparent from the fact that the present excess holdings and MICHIGAN TRADESMAN prospective increased production can be cleared satisfactorily, if the sales for the six months beginning July 1, 1922, can be made to show the same increase over the same six months of last year as those of last year showed over the year before, approximately 23 per cent. If, as a trade, we can stimulate consumption one egg per week per capita, as compared with last year, we can clean up the sur- plus. Should production be encourag- ed or discouraged? This is a serious problem. Either production must cease to expand or we must induce a larger permanent consumption of eggs by the public. We should make room for a larger production by de- veloping a demand in excess of pres- ent consumption.” —_—_>-2--—- . Encourage Consumption of Eggs. The accumulation of 10,000,000 cases of eggs in the cold storage of the country on August 1, combined with an increase in production this season over last has brought the egg trade to the realization that consumption will have to be increased to ensure a clearance at profitable prices of cold storage stocks and fresh arrivals from now on. The New York Mercantile Exchange has taken steps to this end and has authorized its publicity com- mittee, of which George E. Cutler is chairman, to keep in touch with the daily newspapers so that the consum- er can be advised of true market con- ditions. Suggestion has been made to the publishers of papers _ which carry quotations on eggs to include a comparison of prices a year ago at this time on the principal selling grades. This will impress the con- sumer with the relative cheapness of eggs compared to 1921. For instance, Western firsts, a grade most common- ly used for a basis are now quoted at 231%4@25c, against 34@37c last year, in the wholesale market. The publicity committee intends to devote its activity to storage eggs. ———__>- > One of the most important factors in retailing goods is cleanliness. To be neat and clean yourself, and keep your stock neat, clean and orderly is a resource that is within the reach of every merchant; and to have your place of business open promptly and in shipshape, and be ready to meet every prospective buyer with a smile, will make a good start towards a day’s business. Watson-HigginsMlg. Co, | Merchant Millers Owned by Merchants Products sold by Merchants M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN FLOUR There can be no two opinions regarding the sustaining in- fluence exerted on your trade by a character flour brand. Today the carefully selected brand is a premier investment. CERESOTA—FANCHON RED STAR JUDSON GROCER CO. GRAND RAPIDS, MICHIGAN “Yellow Kid’ brands are a wholesome and delicious sum- mer fruit that is inexpensive and very healthful. “A pound of Bananas is better than a pound of meat.” Vinkemulder Company Grand Rapids, Mich. 30 MICHIGAN TRADESMAN August 16, 1922 THE MENACE OF THE UNIONS. Will Their Wild Dreams Ever Come True? Written for the Tradesman. For more than fifty years it has been the dream of the so-called “down trodden laboring man” that if it could be arranged to have all this class of individuals cease work at the same time, they could bring capital or what they term the leisure class to their own terms. Never before in the history of unionism has there been so solid a front. Jealousies and petty bicker- ings between leaders and factions have heretofore broken the ranks before the crucial point was reached, but at this time, with the winter close at hand—the miners all out and the en- tire force who keep the railroads in repair also out—the situation furnishes an excuse for the remainder of rail- road employes to strike sympathetic- ally to help the cause, whether they have a grievance or not. Engineers, firemen, conductors and hbrakemen are refusing to handle equipment they claim is out of repair or coal mined by non-union mines. Maintenance workers who really get the poorest pay are ready to help out on anything that looks like a winner. In fact, the eatire force connected with the rail- roads have that “cockey” sensation that the roads cannot be run without them, that they have their hide on the fence and the Government buffaloed; and if they make trouble enough the so-called Government will take the roads over, pay the union scale and conduct them under union rules. Of course, this will include seniority rights and the throwing out of all the loyal men who came forward at the call of the labor board or remain- ed in their places when the “outlaws,” as the board termed them, left their jobs after being twice warned. No wonder kings have said that the peo- ple could never govern themselves. There are people who would hold up their hands in holy horror at the thought of the stoppage of transpor- tation, but when you consider it from all angles that would be nothing as compared to turning the roads over to the unions at this time. It would be an absolute surrender to bolshe- vism., Suppose the roads should cease to function. Gradually all business would cease and we would drift back to primitive methods for a time. There would be just two things to do—find something to eat and keep warm. What more does a savage need? All the rest is frills. There is still wood to cut and coal to dig, and those nearest these centers would turn to that, and if gasoline could be had trucks would haul it where it was needed. Our water systems, lighting plants and hespitals would have to be kept going and there would be no end of volunteers, even to help to run the railroads, and when it comes to this, the individual who would hoiler “scab” or attempt to interfere with this work would receive short shift. We would then know whether we had a government or a union govern- ing us. Schools could be closed for a time and the “child labor law” ammended to allow some of the nar- row waisted young men and short haired girls to hustle for fuel or some- thing to eat long enough to get a taste of the life their parents led fifty years ago. And when things re- turned to normal they would have a viewpoint they can never obtain by heresay. It is surprising, the things we don’t have to do. We don’t have to build homes, hotels, churches, theaters and business blocks or even roads, bridges, tunnels, etc. These are only the dreams of men with brains and ini- tiative to make them come true. And these are the things that keep the “down trodden laboring man” from starving to death, though he doesn’t appear to sense it. Initiative, not labor, makes the wheels go round. When we use this term “down trod- den laboring man’ ’it is the term that this class proudly applies to them- selves. It includes all that vast class of individuals without any initiative whatever. They are dependent on others for employment or they could not exist as they do to-day. How many railroad employes, if thrown out of work, could go out and “start something;” that is, do something on their own initiative? Perhaps a few, but the great majority are laying for the old age pension. It is absolutely surprising how few of the average persons with trades, such as machin- ists, tinners, plumbers, bricklayers, electricians, truckers, etc. could go out and take a contract to do a job and employ another person to help them successfully. Time and again when they try it they fail and eventually return to the boss and the old job at better pay than they could get un- der their own management. It is this class of individuals who have dreamed of tieing the hands of in- dustry. Disastrous as it may appear at first glance, we will make the assertion that it would be the most fortunate thing that could happen to us all to- day if they would go on and attempt to carry out this dream. There never was a more opportune time and in the end it would resolve itself into the biggest nightmare that some of these men have ever seen. Of course, it would entail hardship on many, but they can’t put anything over of this kind without getting their fair share of suffering. If it don’t come now, it is bound to come later. All this talk of enacting laws to keep men from striking is mere twaddle. It can’t be done. They rant about put- ting teeth in laws. Who will enforce the teeth when there is no force to- day to stop men from kidnapping, beating and murdering men who want to work for a day’s pay? We will never get anywhere until this ques- tion is threshed out, once and for- ever, as to whether we are governed by a duly elected government or the union. Then we can start at the bot- tom and go on up without this con- tinual interference from this class of people who labor under the delusion that everything belongs to labor. In a way we have it coming to us. The laboring class is not alone to Did You Ever Notice Itr Some merchants are lavish in their use of price tags. It is never neces- sary for their customers to ask the price of an article. They recognize: that displaying prices means additional sales—they know that many sales are lost be- cause the customer will not ask prices and they are cashing in on that knowledge. To display prices on well known merchandise is good business and helps turnover, but the system is doubly effective where you can offer your customers such a product as KC Baking Powder Same price for over 3() years 25 omni 25 The price is established through ad- vertising and being shown on the package. Your customers accept it without question. You Can Get Your Full Profit— ALWAYS The government used millions of pounds. Reduction in freight rates July 1, passed on to the trade in reduced list prices on K C Write us. Let us show you the greater profit in selling K C than you can get on other advertised brands. JAQUES MFG. CO. - Chicago + August 16, 1922 blame for the present conditions. We have pampered ‘it, excused it, catered to it and condoned it.+ Employers have signed up with it and even the government has called it into council and recognized its authority. There- fore, what can we expect? It is now drunk with power. The writer has always contended that no employer had a moral right to recognize a union to the exclusion of all other workmen and every such individual who placed his name on the dotted line as much as said to all others: “You must join a union, or you cannot work for me.’ And when you further consider that this includes every daily newspaper in the United States, with the exception of about 200, is it any wonder the unions are “chesty?” Gradually men with no sympathy with the cause whatever have joined to keep the peace and get employment. Eventually this class of union men will prove the saving grace of the whole tangle. When the Government and the employer wake up to the awful menace that confronts us and cease to recognize and con- tract with unions, then unionism will cease to be so popular and these men will give up their membership. It is up to you, Mr. Man. Take notice of the little emblem of the typographical union down in the cor- ner of the card the candidate for of- fice hands you. You may think you are a Republican, a Democrat or a Socialist, but you are just a plain union advocate when you vote for that bolshevist. You fellows with the little home you own or are paying for, don’t smile when you read about men being kidnapped, beaten up or murdered. If there is no Government that can pro- tect them, there is none for you and some day your little home will go to the “strong guy” who is able to throw you and your family out by main force. B. H. Howig. ———- > Inequalities in Price Levels. A year ago the maladjustment of prices as between various groups of commodities was one of the topics most frequently discussed in connec- tion with the revival of business. To- day less is heard about this subject, although the maladjustment still re- mains. That is to say, the prices of finished products are still out of line with those of raw materials, espec- jally metals and farm products. The last-named groups have receded much more nearly to pre-war levels than have such groups as cloths and cloth- ing and housefurnishing goods. Farm products are higher than they were a year ago, but their advance has been offset by the rise in prices of other commodities. It has already been shown that a given unit of farm prod- ucts would purchase less of other commodities in June than it would in the preceding March. This means that the progress towards the correc- tion of the inequalities in price levels has been checked, at least for the time being. No one expects prices of different groups of commodities to resume exactly their pre-war relation- ship, but there seems to be good MICHIGAN TRADESMAN reason for assuming that this will be more closely approached than has yet been noted. Prices in this country were virtual- ly unchanged during July. This is a case, however, where the general average of prices does not tell the whole story. It seems to indicate that the price level is stable, but dur- ing the month there was a consider- able shifting of values among the dif- ferent commodity groups. Bread- stuffs, meats, and some of the other food products declined, while tex- tiles, clothing, and metals advanced, and the rise in the last-named groups just about offset the decline in the others. The rise in textiles and cloth- ing is a natural consequence of the elimination of the oversupply of wool and cotton. The decline in foodstuffs reflects the large acreage and the ex- cellent outlook for the grain crops. While average prices may be fairly stable, the contrast in the movement of the different commodity groups shows that some producers are being adversely affected while the economic position of others is improving. ——~>-e Accommodating. Uncle Joe was visiting his brother’s household and seemed particularly ia- terested in Henry, the hopeful. “And what are you going to be when you grow up, Henry?” he asked genially. “Well, returned Henry, thoughtfully, “after I have been a minister to please mother and a judge to please father, I am going to be a policeman.” Sale AS TO CHICAGO Daily 8:10 P. M. Grand Rapids Time Day Boat Every Saturday, Leaves Grand Rapids 8:40 A. M. FROM CHICAGO Daily 7:45 P. M. Chicago Time Day Boat Every Saturday ae coreeys Leaves Chicago 10:30 A FARE $3.95 Special Boat Train Leaves Waiting Room, one block east of Hotel Pantlind 8:10 P. M. Route Your Freight Shipments THE GOODRICH way “Operating Steamships Every Day in the Year,’’ and Grand Haven, Muskegon Electric Ry. OVER NIGHT SERVICE. City Ticket nafaneie Cor. Pearl & Otta With Consolidated Railroad Ticket ffices Citz. Phone 64509, Bell Phone M. 554. W. S. NIXON, City Passenger Agent. Electric Railway Station 156 Ottawa Ave., N. One Block East of Hotel Pantlind L. A. GOODRICH, Traffic Mgr. 31 Order from your jobber today. BAKING POWDER Mashed potatoes — lighter and more digestible. Saves time and labor. RYZON should be put in mashed po- tatoes before re- moving from the fire. Less whip- ping is needed. The results will surprise you. You Make Satisfied Customers when you sell ‘““SUNSHINE”’ FLOUR Blended For Family Use The Quality Is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Victor Flour making friends every day. A Perfect Flour that gives lasting satisfaction. W. S. CANFIELD Michigan Distributor 411 Ionia Ave. S.W. Cor. Wealthy St. GRAND RAPIDS MICHIGAN iF Aem ano ynNoge ysv BARLOW BROS. Grand Rapids, Mich. Sand Lime Brick Nothing as Durable Nothing as Fireproof “ Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Grocery Stock For Sale Nine thousand dollar grocery stock for sale in live city within sixty miles of Grand Rapids. Doing business of $5,000 per month. Rent of ground floor and basement in brick building only $40 per month. Rare op- portunity for good merchant who can increase the volume of business by energetic _ effort. Address Radix, care Michigan Tradesman. GRAND RAPIDS KNITTING MILLS Manufacturers of High Grade Men’s Union Suits at Popular Prices Write or Wire Grand Rapids Knitting Mills Grand Rapids, Mich. MICHIGAN TRADESMAN August 16, 1922 we AIK VENA SO ie Gabby Gleanings From Grand Rapids. Grand Rapids, Aug. 15—Louis J. Koster, Western Michigan traveling representative for Edson, Moore & Co., spent his ortnight’s vacation on an automobile trip through Wiscon- sin accompanied -by his- wife and daughter. They followed the West Michigan Pike to LaPorte, whence they headed Westward through Northern lllinois, thence going North as far as the Dells. They returned home via Elgin and Aurora. They report a most delightful outing. E. P. Monroe (Brown, Hall & Co.) is back from his Upper Peninsula trip without a new bear story. As this is the first time such a lapse has ever occurred, Monroe’s friends are natur- ally alarmed over his mental condi- tion. The Kent Storage Co. has opened a branch warehouse at 403 Shiawassee street, Lansing, under the manage- ment of George W. Yanzi, who" has been engaged in the produce business at Lansing for the past fifteen years. F. H. Wilkinson, formerly engaged in general trade at Prairieville, has en- gaged to travel for the Richardson Garment Co., of Kalamazoo. : Don’t use stereotyped phrases in speaking of the merits of your goods. They become stale and customers tire of them. Make use of expressions which mean the same; then your con- versation becomes almost as interest- ing to the customer as the article on which you are talking. There was a Smart Aleck salesman from (name of town deleted by the censor) who sold a bill of hardware to William Jones, whom he had never met before. On that trip he called him “Mr. Jones.” On the next, he called him “Jones.” Then “Jonesy,” “William,” and finally “Bill”’ On the sixth trip he was not called upon to call him anything at all, as Mr. William Jones had decided to buy of another man. In selling goods there may be two men equal in ability. One man has tact, the other has not. The latter fails. The man with tact succeeds. Every time we fail to do what we feel we should have accomplished, let us study carefully the cause of fail- ure, go to the root of it and we will generally find that it was more tact that was needed. The tactful man will use all his resources to best ad- vantage and is bound to succeed. P. Vos & Son, who conduct the wonderful gladioli farm, about a half mile South of the picric acid plant, on Clyde Park avenue, have purchased the.40 acre Hannaford farm, opposite their present location, and will utilize it in the production of rare gladioli as soon as the land can be brought under cultivation. The Vos family will move across the street because the Hannaford home is larger and more modern than their own and also because the house is surrounded with a beautiful grove. Successive crops of rye, oats and buckwheat will be grown and plowed under on the land recently acquired to adapt it for the purpose for which it will be used. Two immense signs, one at either side of the city of Kalamazoo pro- claim it the home of large “Paper” interests—perhaps the “World’s great- est Paper Center.” In 1866 the first paper mill was built in the Kalamazoo valley. The capacity during those early days was about five tons daily as against a present capacity of that same mill of around 700 tons in the twenty-four hours. The present com- bined daily capacity of a total of the twenty paper machines in the valley easily exceeds 1200 tons. In 1909, when promoters of the Kalamazoo Vegetable Parchment Co., spied out land for a suitable location, there was comparatively little parch- ment made in the United States, es- peciaily so in the middle or Western States... The opportunity for such a mill at Kalamazoo loomed large to Jacob Kindleberger and the associates he was able to interest, among whom was the late J. J. Knight, of Kala- mazoo. In 1910, on the right bank of the Kalamazoo river, a half mile north of the city limits, a one story mill was erected about where a memorable old beet factory then stood. Many were the stories which got abroad about “Beets to Parchment,” prob- ably because of the word “Vegetable” having been incorporated as part of the firm name and having to do with the essential purity of the product of the new plant. The years were not always full of joyous experiences of overwhelming business for the new company. Rath- er were there times of struggle for a right to exist——a battle royal, waged successfully, however, by a de- veloping organization imbued with a big ideal of serving mankind with a worth while product then but little known and appreciated. The tide finally turned as the trade lines of this forceful group of men were ex- tended, and: for a number of years back the Kalamazoo Vegetable Parch- ment Co. has made itself felt in the Paper industry as few other organiza- tions have in so short a period. Built about the advertising slogan, “Better Wet than Dry,” the trade in genuine vegetable parchment extends to almost every country on the globe. Other lines have been added as an outlet for the capacity of the big modern paper machines and extensive equipment of this mill. Waxing machines were installed a year or so after organizing. An in- tensive study of the bread wrapper business has won the confidence of the baking trade in every state so that to-day a very large tonnage of waxed paper goes to wrap bread and to protect the many dry foods put up in cartons. The making of sulphite bond and ledger papers was found logical and practical in the mill because of the nature of the other products and the necessity of making all papers excep- tionally pure and clean to cater to the wrapping of foodstuffs. Thus a third department has been developed in the plan of building up a _ well rounded, all season demand for the output. If K. V. P. parchment, waxed and bond papers find such great favor and use on a large industrial scale, why not develop the use of these pa- pers in the homes of the American people? This was the next big idea worked out. To-day the good house- keeping essentials are supplying a long felt need of the housewife and a large annual sale of the Papricloth ice blanket and the three “Handy Home Helper” rolls bespeak Milady’s ap- proval. ~~~ ~* ; OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $i.50 and up EDWARD R, SWETT, Mar. Muskegon t3 Michigan Beach’s Restaurant Four doors from Tradesman office QUALITY THE BEST HANNAFORDS NEW CAFETERIA 9-11 Commerce Ave., or 45 Monroe Ave. For The Past 10 Years Prop. of Cody Hotel Cafeteria Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reason- able. WILL F. JENKINS, Manager. 3 Short Blocks from Union Depot and Business Center HOTEL BROWNING MOST MODERN AND NEWEST IN GRAND RAPIDS ROOMS with Duplex Bath $2.00; With Private Bath $2.50 or $3.00 R AMON THEATER A Keith Big Time Vaudeville Mats. Think of it! You can see seven Eves. 3 p. m. acts of real Keith Big Time 8:30 p.m. Whetccas Vaudeville any matinee (except Dates 10c Sunday) for same price as a 35c, 5Sc and 25c | Picture show. and 75c Plan to Picnic at Ramona Our Beautiful Grove With Its Chairs and Tables Amid Shade Trees at Your Disposal y al MERTENS Te 0s 8 od kd tp One half block fasf of the Union Station | GRAND RAPIDS NICH iH I! HOTEL WHITCOMB St. Joseph, Mich. European Plan Headquarters for Commercial Men making the Twin Cities of ST. JOSEPH AND BENTON HARBOR Remodeled, refurnished and redecor- ated throughout. Cafe and Cafeteria in connection where the best of food is ob- tained at moderate prices. Reoms with running water $1.50, with private toilet $1.75 and $2.00. with private bath $2.50 and $3.00. J. T. TOWNSEND, Manager. CODY HOTEL $1.50 up without bath RATES { $2.50 up with bath CAFETERIA IN CONNECTION CUSHMAN HOTEL PETOSKEY, MICHIGAN The best Is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. ERNEST McLEAN, Manager PARK-AMERICAN HOTEL Near G. R. & I. Depot Kalamazoo European Plan $1.50 and Up August 16, 1922 The parchment is put up in 100 foot rolls, twelve inches wide, for home protection of butter, meat leftovers and such uses wherever a* water and grease proof paper is required. The wax paper is offered in 100 foot rolls, twelve inches wide, and is gen- erally used for wrapping all dry goods and particularly lunches. The shelf and lining roll, as indi- cated by the name, has a very special use in the home. The pride of the housewife is her tidy cupboard and pantry shelving and this clean, strong white paper, put up in handy con- tinuous rolls, instead of the sheets, saves waste ‘and the unused portion remains clean and always ready. It. is no surprise anymore to see these three rolls hanging handy in the well kept kitchen, but rather unusual for the modern business-like housekeeper to be without them. The company is now building an- other mill to increase its capacity 50 per cent. Present capitalization is $3,000,000 and branches are being opened in all the large cities at home and abroad. Recently an export de- partment has been organized to spec- ially look after the foreign trade de- velopment. Within the last year the welfare work, always a potent factor, has been given especial attention. On a co-operative basis between company and employes a $30,000 community house has been erected and _ fully equipped in up-to-date fashion with everything from the best moving pic- ture outfit to a tennis court and a children’s play ground. Not the least important feature of this department is the community dining hali. All this welfare effort is the power behind the men and ma- chines—the big reason for the rapid growth of a business organization working out a big ideal of Jacob Kin- bleberger, whose record in the paper interests would make a most interest- ing story. . The new hotel at Benton Harbor which is being built by the House of David colony is not progressing as fast as the traveling men who make this town would like to see. At the present time it is only up one story of the four the building is to consist of, in spite of the fact that work was begun on it last winter, and from what the long haired gentlemen who are working on it say, they do not expect to finish it in less than another year. This is unfortunate, because Benton Harbor is badly in need of a first- class hotel for the traveling public. There are plenty of hotels with min- eral bath connections which cater to the sick and afflicted, but the Benton Hotel is about the only one where the traveling man can stay without constantly inhaling the disgusting odor of mineral baths. Unfortunate- ly, the Benton is an ancient and poor- ly arranged building, which has been allowed to go so long without re- decorating and refurnishing that it has ceased to be a first-class hotel. As a result, the boys on the road have been looking forward to the time when the new {Isrealite hotel would be opened up. It is said that the House of David people do not intend to run the hotel themselves, but expect to lease it to outside par- ties, and we all hope that whoever leases it will be capable and willing to run it right. Anyone knowing of a good set of springs and shock absorbers for sale cheap will confer a great favor to passengers who are compelled to ride ‘on the Alden bus line between South Haven and Benton Harbor by notify- ing the proprietors of this line of the act. The Reid Hotel, at South Haven, is much improved in appearance, hay- ing a been given a fresh coat of paint The Hartford House, at Hartford, has announced a reduction in the price of their breakfast from 75c.to 50c. The dining room of this hotel MICHIGAN TRADESMAN has been refurnished and redecorated in a-most artistic manner. The fruit growers in the territory extending from Fennville south to St. Joseph are finding it difficult to dispose of their early apples at any price. The crop has been so bounti- ful and the shipping conditions so poor that many farmers have beea unable to sell even the finest grade of apples at a price that would cover the cost of picking and the baskets to ship them in. The John L. Lynch Sales Co. has arranged to conduct a seven day sale for Drost & Nieboer, of Reeman, starting Saturday of this week. William Judson and wife spend a portion of their time during the warm weather at their summer home at Schoolcraft, where they dispense charming hospitality. The Daggett Canning Co., lessee of the Thomas Canning Co., has can- ned sixty-five cars of strawberries this season and has contracted for 10,000 bushels of peaches at 75 cents per bushel. The company has recent- ly made a large contract with the Government for peach jam. The com- pany now has 600 people on the pay- roll. Frank E. Leonard (H. Leonard & Sons) has returned from a three week vacation, which included a water trip on the North American from Chicago to Duluth and return. John B. Olney. oo For Shame, Pennsylvania! The Pennsylvania Railroad has done a most wonderful act. A few weeks ago a little boy living at Ho- bart discovered a defect in the track which would probably have put a fast resort train in the ditch if the boy had not flagged the train in time. Such an accident would probably have involved the loss of several hun- dred thousand dollars, including the death indemnities the railroad would have to meet. Considering that the act was entirely voluntary on the part of the boy and that his parents are farmers and not railway people, it was naturally expected that the rich and powerful Pennsylvania System would do something handsome by the boy. Some thought he would be handed a gold medal. Others insisted he would receive a certificate of deposit for $1,000, payable to him with interest when he attained the age of 21. Still others were of the opinion the boy would be handed a scholarship for a full course in some college. None of these conjectures proved to be cor- rect. The company sent a man to Hobart with $10, which was turned over to the boy’s mother when she signed a release, relieving the com- pany from further claim in the prem- ises. Nothing but sneers and innuendos are uttered whenever the matter is introduced for discussion at the clubs, hotels and other public places. The parsimony of the company is con- demned by every one—railroad men included—and the strongest state- ments concerning the outrage are made by local G. R. & I. officials who feel that the niggardliness of the par- ent organization is unexplainable and incapable of comprehension. It might not be a bad idea for the municipal commercial organizations of Grand Rapids and Cadillac to place themselves on record in this matter. E. A. Stowe. —_2->—__—__ Discount all bills; you can live on your discounts. Blackened the Name of a Once Decent Union. For many years I enjoyed the friendship of the late P. M. Arthur, who was at the head of the Brother- hood of Locomotive Engineers for nearly or quite thirty years. He built up the organization by fair means and made it respected by all men. After the disastrous (for the union) strike of railway engineers on the Burlington, Mr. Arthur frankly stated: “I lost the strike because I lost my head. Any man who loses his head deserves to lose his cause.” Under the unfortunate leadership of Warren Stone, the Brotherhood of Locomotive Engineers has lost all the prestige it enjoyed under Arthur. It has descended to the level of a union of hod carriers or manure shov- elers. The latest proof of this de- moralization is afforded by the action of the union engineers in abandoning their trains on the Santa Fe in the desert. They left their trains because the Santa Fe was guarding its prop- erty and passengers against violent trespass. This was not only the right of the Santa Fe but its duty. That guards are needed is shown by the fact that while these trains were being abandoned bombs were raining on the Santa Fe shops at San Bernar- dino. Three thousand men women and children, non-combatants in this labor uprising, were held under a blazing sun, short of water, of food and ex- posed to suffering and even the possi- ble loss of life. At sundown the thermometer stands at 110 degrees. Food comes in by train and water is brought in tank cars. It is a section of that country God forgot. Stone and his gang of I. W. W.s may now see the first results of their attempt to force the withdrawal of this protection to the roads and the non-union shopmen. Their men on the Santa Fe have shown themselves utterly callous and indiffernt to the safety and well-being of the lives in- trusted to them. They have made war on the public, and the public is not likely to forget. This incident of the desert will be remembered when “seniority” and the issues of the rail strike are forgotten. In a single day these engineers have destroyed the reputation for fairness they gained under the direction of Arthur. It is a question, of course, how long the public can and will endure such ruthlessness. Certainly, it has endured long and suffered much. The wisest thing the “Big Four” chiefs can do is to order every man of their memberships back to his place. They are taking the plainest course ever charted to force this country to pro- hibit strikes and to enforce that pro- hibition with every power at the Fed- eral command. Frank Stowell. ——_»>+»—___ Against Compromise. Toledo, Aug. 15—Your editorial of August 9 on the attitude of President Harding toward the rail strike comes as a shock and disappointment. There should be no compromise between right and wrong, such as you say will result from the submission of the sen- iority issue to the Rail Labor Board. ip f 33 = It matters not who makes the déci- sion, the making of a “scrap of pa- per” of the rail executives’ promises of permanent employment and _ sen- iority right to the new men will be wrong. It also will be against ex- pediency. For it will be but a short time before the unions, with their in- creased prestige and power, will be demanding further concessions. President Harding in his letter to the Governor of a State deplored the fact that the miners’ union was so powerful that it could assume a dic- tatorial attitude toward the Govern- ment of the United States. Yet he seems to be doing all he can at the present time to facilitate the forma- tion of an equally powerful union with dictatorial powers over the re- pair plants of the railroads. Had the President stood by his earlier position, that the whole power of the Government would be used to back the Rail Labor Board’s decision, the strike would be well on its way to an end now. But he is treating with the leader of the strike exactly as if no such announcement had ever been made; and the rail executives are stigmatized as “Die Hards” and “Trreconcilables;” and they apparent- ly are to be considered as public ene- mies, although it would seem that they are standing out in the public interest. Robert M. Riddle. ——_—>-2~ : The Word of a Gentleman. Saginaw, Aug. 15—Did our Presi- dent want the executives of our rail- roads to break their pledged word? Are the strikers to be allowed to tram- ple on the ‘honor of re entlemen? Peace won in such a way would disgrace us all. Ali honor to the honorable exe- cutives! All honor to the brave men who prefer honest work to suffering families, who consider the public in- terests and who took the places of the arrogant, dictating strikers! May they have full protection in their manly choice from the Government, pledged to protect freemen in their rights! And at last let the thugs and mur- derers of the despotic unions learn that our laws are to be respected, that non-unionists have the rights of Amer- ican citizens and that gentlemen keep their word, come what may. Are we not told that “the good man” swear- eth to his own ‘hurt and changeth not? And shall we not stand with those honorable executives. S. N. Brown. 2.2.2 Free From Propaganda. Bay City, Aug. 15—Your paper is interesting, but beyond that it seems to be about the only one I get which is not loaded with propaganda. Some- times I do not agree with the edi- torials, but if I did, I would not take the paper as it would be a waste of time reading it. F. C. Finkenstaedt. —__>-—___. Reports from the wheat districts indicate that farmers are holding their new wheat for better prices and are being urged to this course by local business men. President Marcy of the Armour Grain Company has call- ed on the farmers to co-operate in an orderly and gradual marketing of their stocks and looks to this as a certain remedy for the present de- pressed price conditions. He believes that Europe will require about 100,- 000,000 more bushels of our wheat than last year, owing to its short cer- eal crops. During the past thirty days some 35,000,000 bushels of Amer- ican wheat have been sold for export. In spite of this, however, the price of wheat on the farmers has dropped below $1. This is an important mat- ter for the entire country, as the income of Western farmers is going to be an important factor in improv- ing general. business conditions dur- ing the remainder of the year. 34 MICHIGAN TRADESMAN August 16, 1922 = = Mich. State Pharmaceutical Ass’n. eee H. Grommet, De- Secretary—L. V. Middleton, Grand Rapids. Treasurer—E. E. Faulkner, Middleville. Executive Committee—J. Skinner. D. D. Alton and A. J. Miller. tr Michigan Board of Pharmacy. Members—James E. Way, Jackson; Chas. S. Koon, Muskegon; H. H. Hoff- man, Sundusky; Oscar W. Gorenfio, De- troit; Jacob C. Dykema, Grand Rapids; J. A. Skinner, Cedar Springs. President—James E. Way, Jackson. Sec’y and Treas.—Charles S. Koon, Muskegon. Director of Drugs and Drug Stores— H. H. Hoffman, Sandusky. August Meeting—Marquette, Aug. 22 and 23. November Meeting—Grand Rapids, Nov. 21, 22 and 23. Fountain Facts That Create Profits For Country Druggists. Different schemes attract them in different places. Somebody is always getting up something different. The other day I went into a downtown store next to a vaudeville house. The druggist had a row of high chairs in front of his fountain, very much like a baby’s high chair, but big enough to hold a flapper, and the flappers were standing in line to occupy them. There was a footrest and the idea was making a big hit. “Been going great all summer,” de- clared the druggist. There are too many smells around some fountains. I like an apparatus with a chute, so that you can send the orange peel- ings and egg shells and strawberry stems to the cellar in a hurry, and even then the container that catches them ought to be emptied once an hour. Refuse left around the fountain seems to blend very quickly and sends forth an indefinable odor which is not especially disagreeable and yet hasn’t any refreshing features. So we might as well can that stuff, as they say in the vernacular. A druggist located near a speedway keeps a big bowl of crushed ice on his soda counter. This is thickly studded with small bottles of ginger ale, root beer, and other carbonated drinks. He has a narrow holder which just fits these bottles. A car drives up, the ladies remain in the car, the gentlemen come in and carry out the necessary drinks. If anyone warts a bottle of ginger ale, the cap is removed, the bottle is served in a holder and with a straw. This is pic- nic style, a little out of the ordinary, you know, and that is just exactly what arouses interest. Ice cream soda is dispensed, of course, all the regular fountain confections, the bot- tled goods being just a little bait— something different. This might be a good stunt for a drug store on an automobile highway to try. A party of us stopped at a village store, by the way, ordered various drinks, and the dispenser served twin cherries with each drink, double stems, you know, one cherry inside the glass; one adorning the outside. It was a pretty conceit and the cher- ries grew right there in the druggist’s dooryard. No cost involved and no trouble except the picking. We all remembered that store the next time we were out and so did many more motorists, I am told. Little things count for quite a lot. The tiny cantaloupe, halved, makes a delicious fruit specialty to serve at luncheon, and it also makes an ex- cellent container. There is no pret- tier stunt than to fill it with a rounded portion of ice cream, vanilla, straw- berry or chocolate. You can chill the halved cantaloupes and show them at the same time by filling a round container with crushed ice and then showing a circle of the small halves around its edge. Place half a larger cantaloupe in the center. Ice cream, of course, is not served until ordered. It would not keep well in the open. But you can show the halved canta- loupes filled with raspberries, straw- berries, blackberries, any kind of ber- ries. Here we have another most at- tractive combination. Don’t forget your slogan Fruit for Health. This is well worth hammering at all summer. You will make some converts and they will be good ones, too, for fruit does relieve constipa- tion and constipation is the cause of many of the ills that flesh is heir to. Cantaloupe halves may be filled with sliced banana. Or with crushed pineapple. Or with fruit salad. There you have something worth talking about. What better stuff could mortal wish? Enjoy the fruit and eat the dish. The above couplet was set over a display of cantaloupe halves con- taining red raspberries. Take a flat saucer and hold a sweet wafer across its center. On one side of the wafer heap red raspberriess, on the other side heap black rasp- berries. The berries will then hold the wafer in place and you can have a number of these dishes ready for the noon rush. Red and Black. That is the name of the combina- tion and the display, with this pla- card, will not fail to attract attention. A block of clear ice may be hol- lowed to hold half a watermelon and we then have a good window stunt. The watermelon, cf delightful mien, To be purchased needs but to be seen. Such is the cry of an oldtimer in the business, who goes on to say that all you have to do to get watermelon business is to show the luscious slives imbedded in ice. There is a great deal of truth in this claim; consult your own experience. A large silver bowl at the corner of the counter will hold a great many slices of water- melon. These are arranged in a cir- cle, ends pointing down, that is, one end of each slice, and a big mound of crushed ice is packed in the center. Some dispensers like to show slices of watermelon in glass cases. Any way is likely to be effective that shows the goods. There is such a thing as making the mouth water, and why shouldn’t the watermelon do it? I am strongly in favor of featuring the fruits and berries of the neighbor- hood while they are in season. Het- house products are all very well but they lack the tang of nature’s own. Do you Remember the Cherries of Your Boyhood Raids? Here are the Same Cherries. A sign like that may stir many an old codger. And ripe cherries are mighty good. You can serve a por- tion in a dish with a few wafers, leav- ing the cherries on the stem. They are easily handled by the customer. I saw a man start on a batch the other day and he could hardly stop. He got his mouth somewhat smeared up with the juice, but he didn’t care. He was back in his boyhood days and he went out of the store thinking pretty well of that druggist’s enter- prise. The simple stuff often makes a hit. We all belong to the soil in this coun- try. I know certain summer visitors will Chip” Bue > Putnam Factory, ce THE NEW NATIONAL CONFECTIONERS SLOGAN IS, MAKE USE OF THIS SLOGAN IN YOUR STORE AND ON YOUR WINDOWS ALSO REMEMBER EVERYBODY LIKES GOOD CANDY. C Gaus ARE IN THIS CLASS. -=— JOWNEY'S Grand Rapids, Michigan es igi Pee Se Av =, rE. oe Favoritas 27% 25% Fee ee 5 AR TAPS Re COS LE A RARE SWEET SMOKE FROM SCIENTIFICALLY CURED “AND BLENDED TOBACCOS MANUFACTURED BY TUNIS JOHNSON CIGAR CO. GRAND RAPIDS. MICH. Serer ie ry) OF Thy to, SP teat Seek awe August 16, 1922 MICHIGAN TRADESMAN : 35 find blueberries such as they never in the fall. A great many people buy Wholesale Drug Price Current saw before. The blueberry attains an small fruits from him in bulk, and enormous .size in some sections and last fall he was taking orders for bar- Prices quoted are nominal, based on market the day of issue. druggists in those localities will do rels of apples, making a profit for Acids Almonds, Sweet, Tinctures well to feature the local product. himself and another for his neighbors, Boric (Powd.) -- 17%@ 25 ante ana oa ed Aconite 2. @1 80 Many tourists, too, will visit grape the fruit growers. In many localities Borix (Xtal) ----17%@ 25 Amber, rectified 2 25@2 50 5 EEE gi a0 ‘ MI ; : Carbolie 2-5 33@ 38 Anise -----. 1 25@1 50 Ao. eoetida @2 40 growing sections. The grape is a_ I see cars running out every Sunday Gitric _ 60@ 665 Berganiont ---- 7 00@7 25 Benadonna @1 35 highly decorative proposition. Some for vegetables and fresh fruits. The Muriatic __...___ 3%4@ 8&8 ce Sac eae : Pte - Benzoin Sonesta 2 10 are purple, some almost black, some motorists take care of their own de- Nitric --------.- 9@ 15 ea —— 7 es a ae 33 55 are red, others are white. A sizable liveries, the business is cash, and well paps agers Fs ' Citronella _.---_ i 20@1 40 Gantharadiea——- ¢ - bunch will make a suitable “portion” worth going after. It is not at all ‘artaric _... 40@ 50 oa ne? = po orcad --------- aie to be served with cakes or wafers, or unusual to see a man load several Gog. Laver ------ 4 ees — Colchicum —___-_- gi 8¢@ as desert after a luncheon. Bunches baskets of peaches or a barrel of ap- Ammonla Cotton Seed ___ 1 25@1 35 Dielteta — ¢ - of grapes should be lightly cleansed ples into the back of his car. Water, 26 deg. — 10@ 18 See = t bobs = ao na 1 35 in water before serving. Little cob- This business is growing. How pois v — = ire : a s es Me Guac 0 43 % webs sometimes adhere, also bits of are you fixed to get some of it? Carbonate _... 22@ 26 Juniper Berries 2 50@2 75 po: ae Rasim ale @2 - dead leaves and loose stems. You ie a Chloride (Gran) 10@ 20 pose geen 1 c0@1 78 Iodine, Colorless @1 50 can hold them buch by bunch under Ed Wynn, a Former Drug Clerk. Lard, No. 1 ---. 1 101 1 20 Kine baoe Deena gi 40 running water, lay them on a thick Ed Wynn, the star in “A Perfect Baisams Lavendar Flow i tog i Nex Vornica ----- e; . towel for a minute, and then serve Fool” and born Izzie Leopold, is a ne ——- + Oe ee Oe gg elm a | 8 it them still glistening, as if with dew. ative of Philade‘phia. He was once jy° ea = a = Linseed bid less 1 03@1 11 optum, pt ale b Ripe plums are very good and are a drug store clerk, but he found it pep i. 00@3 25 ey ee gt a Rhubarb 22 @1 70 popular with many. We have red hard to make much money. Ed used Tolu --__________ 1 10@1 40 Mustard, artifil, o2 OF ici 00 and purple plums, also the famous to clown even while at work in the Olive, a _--- 3 75@4 50 Paints greengage. The peach has so many store. Let a customer show signs of Canta joan 25@ 32n aie” os 15@3 00 Lead, red dry 12%@ 13 Rese thes ht spare 1 eine tS cine a an ane Ed would neon Bake Gait alan) cog ee cegace oe We oY Lee i3 describe them fully. him laughing. Sassafras (pw. 45c) @ 40 Orange, Sweet 4 ee 75 Ochre, yellow bbl. @ 2 Druggists in small towns should If a woman asked for a mustard ae Cut (powd.) a x Gaeeee ae 8 a cae yellow less 2% g keep a keen eye on automobile trade. Plaster and the store happened eee ee bib hbo ae : a — mo Venet'n = "48 : You have two classes, those who run "O"S: Ed would chuckle, teil her a Berries Rose, pure ae oats 00 Whiting, bbl. __ @ 4% out from the adjacent city, and those joke and induce her to take a bottle Cubeb ~_________ 1 75@1 85 Sendaiwood, Ee acces Le, Prep. 2 60g? 15 who are making long tours. The of cod-liver oil. One day a theatrical Pe __ 25@ 236 wear ea ee - Rogers Prep. __ 2 60@2 75 people who run out from the city will manager came under Eee spell and asi a sles 71@ . Sassafras, arti’l 1 00@1 25 come again and again. They need the result was the drug clerk went ea ees . a 2 10g2 80 Miscellaneous ae objective point, and why shouldn’t the stage. Now he has a show of his Be Tansy 5 15 — a ee io nm that be your drug store? Take the OW 4 country place, a garden and yicorice 60@ 65 Turpentine, bbl. @1 28% Alum we ws average city; it has three or four runs Verything, but they say he often. Licorice powd. _. 70@ 80 Wee eg ee stunt, powd.. aid and then the schedule is exhausted. Y4!™"S for the old days in Philadel- Wintergreen, sweet @7 00 bia Subni-~ oe Certain routes are gone over again Phia when all he had to do for a living ye — ‘ ch 3 25@3 60 ware me and again and the druggist who goes WS work. prea 1 i. o Wintergreen art 5 0005 23 Gn 4 T4@_ 13 after the business may become known The man who waits for business to Chamomile Rom 75@1 25 Wormwood -. 17 00@17 25 Gaiomel PF? 7 2901 40 to hundreds of car owners. I know come to him, and does not advertise Potassium aaa oT bogs 80 one man in a small village betwe: while he waits, may have a long wait : ashi aoe — Pres = “ae Buds ——. bee z two lame cities who starts bie patrons head and hot much 26 the end of ik co ro eeeeat one 85 Bromide ______ 35@ 45 Chalk Prepared 14@ 16 with strawberries in the spring, keeps oe Acacia, Sorts —_— 25@ 30 Ghiorate, erany 28 30 Chloral Lvdraie a 81 33 them going on cantaloupes, raspber- ries, cherries and plums, has very fine peach specialties for late summer, and then sells his customers apple cider The best tonic for a sick business is advertising. Good advertising will pretty nearly resuscitate a dead Dusi- ness. by the two leaders, Popular Fiction Light Reading for Hot Days With the first days of summer, the retail druggist finds the demand for popular copy- right books increased to a large extent. He can meet the call by carrying a liberal as- sortment of the standard editions published Grosset & Dunlap and the A. L. Burt & Co. We carry all the leading titles, including the very latest, just off the press. Hazeltine & Perkins Drug Co. Grand Rapids, Michigan Acacia, powdered 30@ 35 Alves (Barb Pow) 26 35 Aloes (Cape Pow) 25 35 Aloes (Soc. Pow.) ae 16 Asafoetida 76 Paw. 222 001 25 Camphor -.... 1 12@1 16 GuainG See 1 10 Guaiac, pow’d___ @1 25 WOE ee @ Kino, powdered_ @ 85 Myrrh — @ Myrrh, “powdered @ Opium -_--..... 9 00@9 io Opium, powd. 10 65@11 00 Opium, gran. ae 65@11 00 Shellac ~---__ 1 00@1 15 Shellac Bleached 1 cone 20 Tragacanth, pw. 2 25@2 50 Tragacanth ---. 2 75@3 25 Turpentine ~..... 25@ 30 Insecticides Arsenic --.--... 10@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 9@ 15 Bordeaux Mix Dry 14@ 29 Hellebore, White powdered -.... 20@ 30 Insect Powder ~. 45@ 175 Lead Arsenate Po. 29@ 31 Lime and Sulphur Dry 09144 @23% Paris Green -.. 30@ 43 Leaves Buehw ooo 1 75@1 90 Buchu, powdered @2 00 Sage, Bulk ~_.... 67@ 70 Sage, 4% loose _. 72@ 78 Sage, powdered.. 55@ 60 Senna, Alex. _.. 75@ 80 Senna, Tinn. _. 30@ 385 Senna, Tinn. pow 25@ 3865 Uva Urai -..-.. 20@ 25 Olis Almonds, Bitter, thue 220205! 10 50@10 75 Almonds, Bitter, artificial -... 2 50@2 78 Almonds, Sweet, true -......... 1 00@1 25 Chlorate, powd. OF Xtal 2 16 25 Cyanide —. Iodide Permanganate _. 25 40 Prussate, yellow 45 55 Prussiate, red_.. 65@ 75 Sulphate 2. 35@ 40 Roots : Alkanet: @ 40 Blood, powdered. 30@ 40 Calamus _.._-___ 25az Tb Elecampane, pwd 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 23@ 30 Ginger, Jamaica 62@ 60 Ginger, Jamaica, powdered -... 42@ 50 Goldenseal, pow. 5 50@6 00 Ipecac, powd. —_ 3 00 Licorice --..-... 40@ 45 Licorice, powd. 25@ 30 Orris, powdered 30@ 40 Poke, powdered 30@ 35 Rhubarb, powd. 1 15@1 25 Rosinwood, powd. 30@ 35 a Hond. ground -___.. 1 40 darsaparitia Mexican, ground -_._____ g 70 Squitia: 22002 35 40 Squills, powdered 60@ 70 Tumeric, powd. 15@ 20 Valerian, powd. 40@ 650 Seeds Anise: 2 33@ 85 Anise, powdered 38@ 40 Bird; 16 -- 183@ 15 Canary oo 9@ 156 Caraway, Po. .40 28@ 35 Cardamon -.... 1 50@1 75 Celery, powd. .45 earns Corlander pow. .25 = 20 Dik 20 Hennelk 220s 35 Bigk 2 13 Flax, ground — ag 13 fae _— 1 Hem Lobalie: Powd. _._ BS 1 Mustard, yellow 12144@20 Mustard, black _.. 15@ 20 Popo... 30@ 40 Quince: 2 26 Hane. 2 aS 20 Sabadilia 2 26g. 86 Sunflower —_--.. 114%@15 Worm American 30@ 40 Worm Levant --.... @4 00 Cocaine ______ 9 25@10 * Cocoa Butter -.. 55@ Corks, list, less 0G 60% Copperas 220) Copperas, Powd. ig 10 Corrosive SubIm 1 11@1 30 Cream Tartar -.. 87 45 Cuttle bone __.. 65 75 Dextrine =... 4%4@ 18 Dover’s elas 3 50@4 00 Emery, All Nos. 10 15 Emery, Powdered. 8 10 Hpsom Salts, bbls. 3 Epsom Salts, less 4% Ergot, powdered 1 75@2 00 Flake, White _._.. 15@ 20 Formaldehyde, es ao 20 Gelatine —- ____ 30@1 50 Glassware, less ba. Glassware, full case 60%. Glauber Salts, bbl. @03% Glauber Salts less 064 Iu Glue, Brown — 21 30 Glue, Brown Grd 12% 20 Glue, White __.. 26 35 Glue, White Grd. 80@ 35 Glycerine —_. 21@ 30 PONS ee 65@ 76 Iodine, = 222. 5 78@7 24- Iodoform ___.... 6 75@7 20 Lead Acetate _. 18@ Lycopedium ___. 1 oo 75 Mace: 1b@ Mace, powdered = tue 00 Menthol i222 $ 00 Morphine -_.._ 4 708 80 Nux Vomica —... 3 Nux Vomica, pow. 23@ 30 Pepper black pow. 32@35 Pepper, White _. 40@ 45 Pitch, Burgundy ue = Quassia enema 5 Quinine ... 72@1 33 Rochelle Salts _. 30@ 40 Saccharine 2. @ 30 Salt. Peter... 11@ 22 Seidlitz Mixture ne 40 Soap, green --_. 30 Soap mott cast. 240 25 ae white castile Bee ee hee @13 50 Soa white castile less, per bar _.. @1 5 Soda, Sal -_--_- 08 Spirits ‘Cane 1 35 Sulphur, roll _.. 04 10 Sulphur, Subl. —. 4% 10 Tamarinds —---.. 25 Tartar Emetic ~ 170 16 Turpentine, Ven. 50@2 2 Vanilla Ex. pure 1 75 2 Witch Hazel -. 1 47 Zinc Sulphate .. 06 i rt qi 36 MICHIGAN TRADESMAN August 16, 1922 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing, and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders led at market prices at date of purchase. ADVANCED Syrup Tea—Japan DECLINED Canned Bacon Canned Roost Beef Oats Corn Saxon Wheat Food Raisins Wyandotte Washing Powder Paprika Allspice Wheat AMMONIA _— Brand 16 oz. . = See. in carton, per Mos. 225. 75 Ix L, oS in ia on .3 15 Ri 3 doz. small 5 00 Parsons, 2 doz. med. 4 20 Parsons, 1 doz., Ige. 2 85 AXLE eee 5 50 8 20 15 Ib. pails, per doz. 11 20 25 Ib. pails, per doz. 17 70 BAKING POWDERS 97% 10° lb. ag ‘per “doz. Calumet, 4 0z., doz. Calumet, 8 oz., doz. 1 95 doz. 3 35 Calumet, 5 Ib., doz. 12 75 Calumet, 10 Ib., doz. coe Kk. <.. 30¢ doz. __._ % Se oo 37% i. C., 20¢ doz. ___ 80 K. C., 25e doz. ---. 2 30 K. C., 50c doz... 4 40 K. C.. 80e¢ doz 6 85 K. C., 10 Ib. tg —_ 13 50 Queen Flake, 6 oz. __ 1 35 Queen Flake, 50s, kegs 11 Royal, 10c, doz. _---.. __ 95 Royal, 6, 0z., er — " = Royal, 0Z., doz.- val 6 Ib. ee si 20 Rumford, 10¢, doz. —. 95 Rumford, 8 oz., doz. Rumford, 12 oz., doz. 2 40 5 > doz. = = Ryzon, 4 oz., doz. —- Eyson, 8 oz., doz. -- 2 26 Ryzon, 16 = doz. -. 4 05 Ryzon, 6 lb. ~------- 8 Rocket, 16 “oz., doz. 1 25 BLUING Jennings Condensed Pearl C-P-B “Seal Cap” 8 doz. Case (15c) -- 3 75 4 ---- 2 70 Puff Brfst Biscuit 1 90 Purina 00 Branzos. to: Saxon Wheat Food -- Shred. Wheat Biscuit Post’s Brands. ect ano Q 8 a3 Z e g 2 a | RoboRsrses 62.09 Post Toasties, — No. String ~---~- Stan Gard Parlor = Ib. Fancy Parlor, 23 | Ex Fancy Parlor as ‘ib a Fey, Parlor 26 lb ‘0: Dale Whisk, No. 3 Whisk. No. 1 -------- BRUSHES SRSSSSSS RRRAS sbi yeah aoa Solid Back, 1 lin ~— 1 76 Pointed gs... 1 265 Stove No. paige? Ea iain 110 me 8 1 Shoe ae 90 Oe oe 1 25 PS 8 2 00 BUTTER COLOR Dandelion, 25c size _. 2 85 Nedrow, 3 oz., doz. CANDLES Electric Light, 40 ibs. 12.1 Plumber, 40 Ibs. -... 12.8 Paraffine, 68 —----... 14% S.- 18. vrs CANNED FRUIT. Apples, 3 lb. Standard : 75 Apples, No. 10 50 Apple Sauce, No. 3 35 Apricots, No. 1 1 s0@2 60 Apricots, No. 2 -_--_- 25 Apricots, No. 2% 2 35@3 50 Apricots, No. 10 9 00@13 50 Blueberries, No. 2 __ 2 50 Blueberries, No. 10__ 15 00 Cherries, No. 2_-3 00@3 50 Cherries, No. 2% 4 00@4 95 Cherr’s, No. 10 11 ale 00 er anes No. 2 —. 3 00 Peaches, 1 85 Peaches, No. i, Sliced 1 40 Peaches, 6. 2: 2 75 Peaches, No. 2%, Mich 2 60 Peaches, 2% Cal. 3 = 75 Peaches, No. 10, Mich 7 75 Peaches, a 10, Cal. 10 50 Pineapple, 1 , slic. 1 60@1 75 Pineapple, No. 2, slic. 2 90 Pineapple, 2, Brk slic. 2 25 Pineapple, 244, sliced 3 90 Pineapple. No. 2, crus. 2 25 Pineap., 10, cru. 6 50@7 = Pears, No. Sees 5 Pears, No. 2% —-----~ 4 25 Piumea, No. 2 2 25 Plums, No. —— a oe 2% 3 Raspberries No. 2, dik. 3 25 Rhubarb, No. 10 es 5 CANNED FISH. Clam Ch’ — ss oz. : - Clam Ch., N Clams, Biuaeeed: No ge i 18 Clams, Minced, No. 1 2 50 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, “— ier 2 50 Chicken Haddie, 12 75 Fish Flakes, a a 2 36 Cod Fish Cake, 10 oz. 1 85 Cove Oysters, 5 oz. -_ 1 45 Lobsters, No. %, Star 4 60 Lobster, No. %, Star 2 75 Shrimp, No. 1 wet __ i 76 Shrimp, No. dry __17 Sard’s, % on x. 4 25@4 te canna ¥% Oil, k’less 3 85 Sardines, % Smoked 7 00 Sardines, % Mus. 3 85@4 75 Salmon, Warrens, %8 2 75 Salfmon, Warrens, 1 lb 4 00 Salmon. Red Alaska__ 2 85 Salmond, Med. Alaska 2 00 Salmon, Pink Alaska 1 45 Sardines, — %, ea. 10@23 Sardines Sardines, Gal” 1 Tuna, %, Regent — 2 26 CANNED MEAT. Bacon, Med. Beechnut Bacon, Lge. Beechnut Bacon, Large, Erie -_ 2 4 2 Beef, , Corned —_ 2 60 Beef, No. 1, Roast —_ 2 60 Beef No. % Rose Sli. 1 75 Beef, No. %, Qua. sli. 2 25 Beef, No. 1, Qua. sli. 2 35 Beef, No. 1, B’nut, sli. 5 70 Beef, No. %, B’nut sli. 3 15 Beefsteak & Onions, 1s 3 _ Chili Con Ca., 1s 1 35@1 Deviled Ham, %s -— Deviled Ham, %s --- 3 $0 Hamburg Steak Onions, No. 1 ---.. 8 i* Potted Beef, 4 oz. _.. 1 4. Potted Meat, Libby 50 Potted Meat, % Libby 90 Potted Meat, % Rose 8b Potted Ham,. Gen. # 220 Vienna Saus., No. 1 36 Veal Loaf, Medium — 2 30 Derby Brands in Glass. Ox Tongue, 2 Ib.;-... 18 09 Sliced Ox Tongue, 1? 4 3u Calf Tongue, No. 1__ 5 50 Lamb Tongue, Wh. 1s 5 = Lamb Tongue, sm. sli. Lunch Tongue, lo. i Lunch Tongue, N». % Devile? Ham, % Vienna sausage, sm, Vienna sausage, Lge. Sliced Beef, small ._ Boneless Pigs Feet. pt. Boneless Pigs Feet, qt. Sandwich Spread, AION Oh OO 6409 CO ST et © Qo Baked Beans, Beechnut, 16 oz. _.— 1 85 Campbells ..-_..... 1 25 Climatic Gem, 18 oz. 95 Fremont, No. 2 —..... 1 16 Snider, No. 1 -..-... 90 Snider, No. 2 - 1 30 Van Camp §8 a ae Van Camp, Med. -.. 1 665 CANNED VEGETABLES. Asparagus. No. 1, Green tips —._ 3 9u No. 2%, Lge. Gr. 3 75@4 50 Wax Beans, - 1-35 Wax Beans, N 10 __ 6 00 Green Beans, os 1 60@4 75 Green Beans, No. 10__ 8 26 Lima Beans, No. 2 Gr. 2 00 Lima Beans, 2s, Soaked 95 Red Kid., No. 2 Beets, No. 2 Beets, No. Beets, No. 3 Corn, No. 2, Corn, No. 2, Ex-Stan. Corn, No. 2, Fan 1 e0@2 3 Corn, No. 2, Fy. glass 3 26 Corn, No. 1 25 Hominy, No. 3 1 15@1 35 Okra, No. 2, whole .. 1 4 kra, No. 2, ct... Fo Dehydrated Veg Soup 90 Dehydrated Pouce. Ib 45 Mushrooms, Hotels —_ 38 Mushrooms, Choice _.. 48 Mushrooms, Sur Extra 65 No. 2, E.J. 1 26@1 80 Peas, No. 2, Sift., 7 i ot 10 Peas, - 2, ift. RJ. oa 90@2 10 , cut 1 40@2 16 — 1 ag Ee - Peas, es Fine, gn 6 32 Pumpkin, No. cosas Pumpkin, No. 10 4 Pimentos, %, each is@is Pimentoes, %, each — 27 Sw’t Potatoes, No. 2% 2 15 Saurkraut, No. 3 -___ 1 85 Succotash, No. 21 —: = Succotash, No. ~ glass 3 Spinach, Noe. 2 222 13 Spinach, No. » 1 35@1 50 Spinach, No. 3 2 15@2 25 Spinach, No. 10 -_.. 5 75 Tomatoes, No. 2 1 45@1 65 Tomatoes, No. 3 1 _. = Tomatoes, No. 2, glass 2 Tomatoes, No. 10 -.-. 7 o CATSUP. B-nut, Large —........ 2 95 B-nut, Smali — _ 1 80 Libby, 14 oz. — —- 2 90 cabby, 3.5. 3 Van Camp, 8 oz. -... 1 $0 Van Camp, 16 oz. _. 3 15 Lilly Valley, pint -. 2 95 Lilly Valley, 3 Pint 1 80 CHILI SAUCE. Snider, 16 oz. -----_.. 8 50 Snider, 8 oz. ~------. 2 36 Lilly Valley, % Pint 2 40 OYSTER COCKTAIL. Sniders, 16 oz. -----. 3 50 Sniders, 8 oz, -----.. 2 35 CHEESE. Rogtefort Kraft Small tins -... 1 40 Kraft American — Chili, small tins -... “14 0 Pimento, small tins — 1 40 Roquefort, small tins 2 25 Camember~. smali tins 2 25 Brick -2.4. Wisconsin Flats Wisconsin Daisy ---- Fy Longhorn Michigan Full Cream oN New York full cream 26 Sap: Saco. 48 CHEWING GUM Adams Black Jack ---. 65 Adams Bloodbe acne ee Adams Calif. Fruit ~--. 65 Aaams Chiclets ~..-.-.. 65 A s Sen Sen --__-.. 65 Adams Yucatan ~~... 65 Beeman’s Pepsin ~~. 65 Beechnut -_~-~-----. clan Oat Doublemint ----..-.--.. 65 auicy Fruit... 65 Peppermint, Wrigleys.. = Sapota Gum_—-.. 13 Spearmint, Wrigleys | — $s Spic-Spans Mxd Flavors 65 Wrigley’s P-K 65 FONG. 23 CHOCOLATE. Baker, Caracas, s .. 36 Baker, Caracas, 4s ~.. 33 Baker, Premium, \%s -. 35 Baker, Premium, 4s -- = Baker, Premium, %s - Hersheys, Premium, %s i Hersheys, Premium, rome Runkle, Premium, s_ 3: Runkle, Premium, %¥%s_ 37 Vienna Sweet, 24s -. 1 75 COCOA Baker’s %s —--_--...... 40 Baker’s %s —_...--..___ 42 eeunte, es 43 Bunte, % Ib. —~----_-___ - Ib. Droste’s Dutch, 1 Ib... 9 00 Droste’s Dutch, Droste’s Dutch, % Ib. 2 = 8 Herseys, %8 —......._ Hersheys, %s ~._.._.__ 28 tee 36 Lowney, %8S —---_~-.-_- 40 Lowneys 4s —_-__...__ 40 Lowney, Oe 38 Lowney, 5 Ib. cans -__. 31 Van Houten, 4s —__-__ 75 Van Houten, %s -_-_- 75 COCOANUT %s, 5 Ib. case Dunham 50 4s, 5 Ib. case %s & ks, 96 2 oz. pkgs., per case se 8 09 48 4 oz. pkgs., per case 7 00 CLOTHES LINE Hemp, 50 & _... i 50 Twisted Cotton, 50 ft. 1 75 Braided, 50 ft. .._... 3 76 Sash Cord __________ 3 75 SOFFEE ROASTED Bulk BO oo eee Santos 2s zou Maracsiboe © 26 Guatemala ----___..___ 26 Java and Mocha -.--. 39 moeom 2 a Peaberry ----..- tc oe McLaughiin’s XXXX McLaughlin's XXXX pack- age coffee is sold to retail- ers only. Mail all orders direct to W. F. McLaugh- lin & Co., Chicago. Coffee Extracts N. Z., por 168, bes Frank’s 50 pkgs. —... Hummel’s 60 1 Ib. —_ dot CONDENSED MILK Bagle, 4 doz. Leader, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. __ 3 70 Hebe, Baby, 8 doz. Carolene, Tall, 4 Carolene, Baby --.__. 3 35 EVAPORATED MILK Carnation, Tali, 4 doz. Carnation, Baby, 8 dz 4 40 Every Day, Tall —... 4 50 Every Day, Baby -_.. 3 30 Goshen, Tall -____.__ 4 26 Goshen, Galion -__.__ 4 25 Ot cee 4 50 Pet, Baby, 8 oz. _... 4 40 Silver Cow, Tall -__. 4 50 Silver Cow, Baby -. 4 40 Van Camp, Tail --_. 4 50 Van Camp, Baby -_-. 3 30 White House, Tall __ 4 35 White House, Baby — 4 00 CIGARS Worden Grocer Co. Brands Harvester Line. Kiddies, 100s —_ ____ Record es 60s ib oo Delmonico, 50s -..._. 6 00 Epicure Sanetea 50 75 00 Perfecto, 50s 95 00 eoeene The La Azora Line. Washington, 50s -.. 75 00 Biltmore, 508, wood 95 00 Sanchez & Haya Line Clear Havana Cigars made in Tampa, Fila. Specials, 50s —-_____ 00 Diplomatics, 50s .. 95 00 ishops, 508 —__. — 115 00 Rosa, 50s —_-._____. 125 00 Orig Favorita, 50 .... 135 00 Original Queens, 50s 150 00 Worden Special, 258 185 00 A. S. Valentine Brands. Little Valentines, 100 = 50 Victory, 50, Wood -. 75 00 DeLux Inv., 50, Wd. 3 ro Royal, 25, Wood __ 112 Abram Clark, 50 wd 58 00 Webster Cigar Co. Plaza, 50s, Wood —. 95 00 Coronado, 60s, Tin -. 95 00 Belmont, rd hh a : < St. Reges, 5 Vanderbilt, Ose. wa ia $0 . Sterling, Ignacia Haya Extra Fancy Clear Havana ade in Tampa, Fla. Delicades, 50s —____ 115 00 Manhattan Club, 50 135 00 Bonita, 150 60 Queens, 258 --_...__ 180 00 Perfecto, 25s ~.___ 185 00 Corono, 258 2... 240 00 Starlight Bros. La Rose De Paris Line Coquettes, 5US --..__ 65 00 Caballeros, 50s ~..-__ 70 00 Rouse, 50s ~-__._____ 115 00 Peninsular Club, 25s 150 00 hicos, 258. 150 00 Palmas, 258 _______ 75 00 Perfectos, 258 ~--.___ 195 00 Rosenthas Bros. x. B. Londres, 50s, Tissue Wrapped —. 58 00 R. B. iavincinie. 50s, Foil Wrapped --.. 70 00 Union Made Brands Ei Overture, 50s, foil 75 00 ey. 608. 58 00 Our Nickel Brands ine, 100 31 00 New Currency, 100s__ 35 00 iagoba, 1008 2 35 00 New Pantella, 100 __ 37 50 Cheroots Old Virginia, 100s _. 23 50 Stogies Home Run, 50, Tin 18 560 Havana Gem, 100 wd 26 00 Dry Slitz, 100s ~.____ 26 60 CIGARETTES. One Eleven, 15 in pkg 96 Beechnut, 20, Plain 5 Home Run, 20, Plain 6 Yankee Girl, 20, Plain 6 00 Sunshine, 20, Plain __ 6 Red Band, 26 Plain, -. 6 Stroller, 15 in pkg. 96 Nebo, 20, Plain ~.-.__ 00 Camels, 20, Plain ___. 6 80 Relu, 20, Plain ~~ _ 7 80 Lucky Strike, 20s ___ 6 80 Sweet Caporal, 20, pi. 7 20 Windsor Castle Fag 20 8 00 Chesterfield, 10 & 20 6 90 Piedmont, 10 & 20, Pl. 6 90 Spur, 20, Plain —_____ 6 00 Sweet Tipe, 20, Plain 7 50 Idle Hour, a Plain . 7 50 Omar, 20, Plain -__._. 9 20 Falks Havana, 20, Pl. 9 75 Richm’d S Cut, 20, pl. 10 00 Richm’d 1 Cut, 20’ ck. 10 08 Fatima, 20 Plain —_ 8 80 Helmar, 20, Plain ~. 10 60 English Ovals, 20 Pl. 10 60 Turkish Trop., 10 ck 11 5¢ London Life, 10, cork 11 50 Helmar, 10, Plain __ 11 50 Herbert Tarryton, 20 12 25 Egyptian Str., 10 ck. 12 00 Murad, 20, Plain -... 15 50 Murad. 10, Plain _-- 16 00 Murad, 16, cork or pl. 16 00 Murad, 20, cork or pl. 16 00 Luxury 10, cork _... 16 00 Melachrino, No. 9, 10, cork or plain —... 16 00 Molachrina. No. 9, ; cork or plain ---. 16 0 Melach’o, No. 9, 10,St 16 50 Melach’o, No. 9, 20, St 16 50 Natural, 10 and 20_. 16 00 ey No. 15, 10, Bek oo 16 00 Pall Mall Rd., 20, pl. 21 Benson & Hedges, 10 20 Rameses, 10, Plain -. 17 50 Milo Violet 10, ae 7 “ - 3 00 Phillips Morris, 10 _ 21 00 Brening Own, 10, Pl. 28 00 Ambassador, 10 -_.. 30 00 Benson edges Tuberettes ~.--... 55 00 CIGARETTE PAPERS. Riz La Croix, Wh., dz. 46 Riz La Wheat Br., dz 46 Riz Tam Tam, pr doz. 42 Zig Zag, per 100 -_. 7 25 TOBACCO—FINE CUT. Liggett & Myers Brands Hiawatha, 10c, doz... 96 Hiawatha, 16 oz., az. 11 = Red Bell, 10c, doz.__ Red Bell, 35¢, doz... 2 35 Red Bell, 75c Pails dz. 7 40 10c, doz. ~. 96 Sweet Burley, 10c, dz. 96 Sweet Burley, 40c foil 3 85 Swt. Burley, 95c Dru. 8 2 Sweet Cuba, 10c, dz. Sweet Cuba, 40c, doz. 3 85 Sweet Cuba, 95c << 8 50 Sweet Orange, 10c, dz 96 Scotten Dilion & Co. Brand Dan Patch, 10", doz. 90 Dan Patch, 16 o ., dz. 7 50 ones: 10c, diz. — 96 Ojibwa, 8 ome doz... 3 85 Ojibwa, 95c, doz. .... 8 50 Ojibwa, 90c, doz. —.. 8 00 Sweet Mist, i16c, doz. 4 Uncle Daniel, 10c, doz. Uncle Daniel, 16 oz. 10 20 . W-B Cut, 10c, doz. J. J. Bagley & Co. Brands, Mayflower, 16 oz., dz. 15 00 P. Lorrilard Brands Pioneer, 10c, doz. .. 96 Tiger, 10c, doz. Tiger, 650c, Joz. _... Weyman Bruton Co. Brand Right Cut, 10e, doz. 95 ano PLUG TOBACCO, American Tonacco Co. Brands. Amer. Navy, 10c doz. $6 Amer. Navy, per plug 64 Jolly Tar, 24, per plug 16 Gold Rope, 10e, doz. 1 00 Boot Jack, 15e, doz. 1 44 Piper Heidsieck, l0c. 96 Piper Heidsieck, 20c_ 1 92 Spear Head, 10¢ cuts 1 00 Spear Head, per plug 68 Square Deal, per plug 64 Standard Navy, 3. pie 64 Town Talk, per Plug 56 Liggett & Meyers Brands. Clipper, per plug ____ 56 Chops, 10c, ag es 96 Drummond Nat L l5e 1 44 Honey Dip Twist, 10c 96 Granger Twist, 10¢, dz 96 Horse Shoe, per plug 74 J. T. Bright, per Plug 56 J. T. Smooth, plug. 24 J. T. BR. and R., plug 24 King Pin, per plug ies a King Pin, 10¢ cuts, ea. 038 Masterpiece, per plug 41 Picnie Twist, 1l0e, doz. 96 Spark Plug, per case 1 92 star, per ploe 2 7 Uncle Sam, 12 10c cut 2 56 Dillon & Co, Brands. Bracer, per plug __ 33 Cream De Menthe, 10c 96 Peachey, per plug a. oe Stronghold, per plug. 64 Yankee Girl, ver plug 56 Scotten, P. Lorrilard Brands. Climax, 10¢ tins, doz. 96 Climax Smooth, plug — 72 Climax Thick, per plug 72 Red Cross, 10c cuts. 96 Red Cross, per plug 48 R. J. Reynolds Tobacco Co. Brands, Apple, 5 lb. Butt, Ib. 72 Caramel Twist, per lb. 34 Gravely Superior, l0c 96 Humbug, per Ib. ____ 1 22 Kismet, per lb. ___ 1 05 Liberty Bell, per Ib. Maritana, 15e Foil, dz. 1 ta Mickey Twist, per Ib. 72 John J. Bagley & Co. Brands. Maple Dip, per Plug... 56 SMOKING TOBACCO. American Tobacco Co, Brands. Banner, L. C., 10c, dz. Banner, L. C., 40c, dz. 3 oe Blue Boar, 25¢ Foil 2 28 Blue Boar, 30c Vac tin 2 76 Bob White, gran., 10c 96 Bull Durham, 10¢, dz. 96 Drum, Gran., 10c, dz. 96 Five Bros., 10¢, doz. 96 Giant, L. C., 10¢, dz. 96 Giant, L. C., 30c, dz. 2 88 Giant, L. C. Pails, dz 6 84 Garrick, 30c Foil, dz. 2 70 Imperial Cube Cut; 80c 2 88 Lucky Strike, R ‘Cut 1 53 Myrtle Navy Plug Cut 96 Myrtle Navy, l5c Po. 1 44 Navy, G. & A., 10c _. 96 Nigger Hair, 10c, doz. 96 Nigger Hair, Pails, dz 8 40 Nigger Head, P. C. 10c 96 Old English, C. C. 16¢ 1 53 Peerless, i. C., 10c 96 Peerless, L. C., 35¢ a 3 36 Peerless, L. C. Pails 7 44 Rob Roy, L. C., 10e 96 Rob Roy, L. C., 40c 3 84 Rob Roy, L. C., pails & 40 Sweet ag Scrap 96 Soldier Boy, L. C., 10c 96 Soldier Boy, L.C., pail 7 32 Tuxedo, Gran. —. 15@1 49 Tuxedo, Gran. Cut plugs, 8 oz. tins -_ 6 72 Yale Mix., 15 vac. tin 1 44 Liggett & Meyers Brands. Briar Pipe, doz. -... 96 Cuban Star, L. C., 10c 96 Cuban Star, Pails, dz. 6 90 Corn Cake, Gran. 5c 48 Corn Cake, Gran., 10c 96 Corn Cake, Gran., 25c 2 40 Corn Cake, Gran., 50c 4 80 Duke’s Mixture, 10c_. 96 Glad Hand, L. C., 10c 96 Growler, Oe. 96 Growler, L. C., 25c_. 2 50 Growler, L. C., c.. 5 00 La Turka, Plug C. 15c 1 44 Noon Hour L 10 Pilot, Plow Boy, Plow Boy, 70c Pails 7 rt Summertime, 10c, doz. 96 Summertime, 30c, dz. 2 90 10c, ~ VN = Swe we eee ee ae eo ee a ee ee ee wr oe ee Sr ee ee me eee we ae eee we Ce Es ee ee August 16, 1922 MICHIGAN TRADESMAN - 37 Serie te ee ss 6 ° United saatee _amence Co. FARINACEOUS GOODS FRUIT JARS NUTS. Veal , 10¢, rands. Whole To : 16 Velvet, Cut Plug, 10c 96 Central Union, lic, dz. 1 44 Beans Mason, pts. D_ ------------------ Velvet, Cut Plug, tins 153 Shag, 15c Tins, doz. 144 Med. Hand Picked -- 11 Mason, ats., per gross 9 60 Batt tae a ee i3 Vewet, Cut Five, 5 os. 6 g Shag, Ibe Papers, doz. 144° prown. Swedish —-_—- Mason, % gal., gross 12 60 Fancy mixed ________ 21 a t, C. Pl. es c, doz riAuae | 5 il , : . R o a eal Glass Top, pts. 9 75 Flberts, Sicily __---_- 16 GOod ese 2 — — Ei ae 8 . ue = Gran., 16¢c 1 52 ed Kidney -------- a0 Ideal Glass Top, qts. 1150 Peanuts Vireinia, Faw 08% Medium 2222-1 24 ‘ ill's Best, 17c Tins 1 52 Sactna — Glass Top, 4 Peanuts, Vir. roasted 103% Poor _________-_-_____ 20 ©. Lorlliard’s Brands. Snuff. 25 1 Ib. packares ____ 2 80 gallon ~-----_____- 15 50 Peanuts, Jumbo raw 09% Mutton. Beechnut sSerep, doz. 96 Copenhagen, 10c, roll 64 Bulk, per 100 Ibs, -_ 06% Peanuts, Jumbo, rstd 12% Good __________-_____ 12 Busz, L. C. luc, doz. 96 Seal Biandening, 10c 64 GELATINE Ee © ee 2 Meddium 11 Buzz. L. C.. 35c. doz. 3 30 eal Goteborg, lc, roll 64 Hominy Walnut Jumbo -_._. Oe a ae 08 Buzz. L. G.. 80c. doz. 790 Seal Swe. Rapee, 10c 64 Pearl, 100 lb. sack -_ 250 Cox’s 1 doz., large 1 90 ae Seenees «Se Heavy hoes) 22022 12 Chips, P. G., 10c, doz. 96 Seal Norkopping, llc 64 Cox’s 1 doz., small __ 1 fe nuts, Coranty -— © Medium hogs ------_- 15 Honest Scrap, doz. .. 96 Seal Norkopping, 1 tb. 85 Macaronl Jello-O; 3 doz. 3 Salted Peanuts Eight hogs —2o 0 15 Open Book Scrap, dz. 96 Domestic, 20 Ib. box 07% Knox's Sparkling, doz. 225 Faney, No. 1 —-.--_. 3% Sows and stags ---- ll Stag, Cut P., i0c, doz. 96 CONFECTIONERY Domestic, broken bbls. 06% Knox’s Acidu’d, doz. 225 Jumbo -------------_- Poms (2 20 Sem Leeder, tec tin 9% | See Caney Se noes as oer Minute, 3 doz. ------ ‘ec UL. ods Sore ea rhage ow eee ‘ . : i Shoulders _____ oo — a ; = a Sa oe i a Quaker, 2 doz. ______ 1 80 Oe rene wane FOS Peanut. Spanish, ” oa as = 2 Union Leader, 10c, dz. mee Cc 125 1b. Daes ooo 23] ii pareribs -___ = Union Leader. 15c, dz. 1 44 Big Stick, 20 Lb. case 18 Pearl Barley GRANULATED LYE, Filberts cen Sa 50 _ Neck bones __-__--- 05 War Path, 35c, doz. 3 35 = Mixed Candy Pails Chester -------_______ 75 Wanders. ou. fe = PROVISIONS : indergarten ~____--- 18 Single cases 5 15 falnuts —_ Barreled Pork Scotten Dillon Co. Brands Leader ____-_______ 16 Peas ee eae aa ae OLIVES Clear Back 23 00@24 06 Ss 4 Cases —..---..-... 5 04 * -- ee Ee OS cen cr WB Split, Tb. TT Gay BB cases =a eh Due 2 cel bee 2 Se Geate a eee os ao foe on ow eames 19 % canes, i to case. 260 Bulk, 5 gal. kee ~--- 3 00 D Salt M on ; 0. P.. : ee fence 9 ; , . —— ry Sa eats G. SO. F.. 10s. Gor - — ~------------- 11 omast nae ane 07% Quart, jars, dozen __ 5 25 S P Bellies __ 17 00@19 00 . ’ ee ace ancy Chocolates. oz. Jar, plain, dz. 1 35 L Peachy, Do. Cut, 10c 96 5 Ib. Boxes edibia CHLORINATED LIME. 5% oz. Jar, pl., doz.160 go 1. tubs Oe, ¥ Peninguiar, Yoo, dos, 96 Coc Sarshtnalow Dp 1 60 SetsMMg im, sacks. ov Spee cases, cae ———- 4 U2 Ieyg ons dan, Bi: gow: $8 Gus mtlerces, | git Peninsular, 8 0z., dz. 300 Milk Chocolate A A__ 195 Dromedary iistene 420 5% cases, case ____- 440 3% oz. Jar. stuffed-145 §9 Ih tubs = Reel Cut Plug, 10c, dz 96 Nibble Sticks... romedary Instant __ 3 50 bee 8 oz. Jar. Stu., doz. 2 40 b. tubs ----advance % Union Workman Scrap, Driatess Chee. pea ’ % FISHI % am 6 cane * 92 9 oz. Jar, Stuffed, doz. 3 50 20 Ib: oie = ae “ oe. = No. 12 Choe. aac 1 70 oo. ee case, case __________ 235 12 oz. Jar, Stuffed, dz 4 50 10 Ib. pails __--advance % ’ ? - 1ocoiate u OHS — nes Way Up, 0z., doz. : 26 aes Drops Pails No. 2, 15 feet ________ 15 ee 3 Ib: roe ae i Way Up, 16 oz., doz. 7 10 te t ik tet 1 60 : iene Way Up. 16 oz. pails 740 Anise ---------------- 17 No. 4. 15 feet 1 80 HIDES AND PELTS Sausages Yankee'Girl Scrap, 10c 96 range Gums —_-__-- at Ala. § 9h fect a Ss Hides Hoena 22. ass Challenge Gums --_-_ 14. No. 6. 15 feet Diver. ee 12 os Tobacco Co. Saverio ~------------ = se a i tae sg ie promt ie 4 ee SE 12 Frankfort 200 rands. “uperior —------------- nen Lines wPCOM, “INO. (2) os 11 OF ee ee 18@20 can Star, l0c, dz 96 Lozenges. Pails Small, per 100 yards 6 65 Cured, | NG. Eee 3 Wear oo es eet Bie? : Clip. 10c, doz. 96 A. A. Pep. Lozenges 16 Medium, per 100 yards 7 25 Cured, No. 2. 12 ROnS UG ooo 11 Buck Shoe ‘Scrap, 10c 96 A. A. Pink Lozenges 16 Large, per 100 yards 9 00 Suey green, No. 1 15 Headcheese -~------_-- 14 Pinkerton, 30c, doz. _. 2 40 A. A. Choc. Lozenges 17 einges eee green, Ba 2 13% Smoked Meats Pay Car Scrap, 10c, dz 96 Motto Hearts _______- 10 No. 1%, per erase wt 6 6 5 a eee Ne. Hams, 14-16, Ib. 26 @29 Pinch Hit Scrap, 10c 96 Malted Milk Lozenges 21 No. 2. ner gross, wood & ko ps ee gaia owe a Bel Car-Mo: Brand sams, 1618, 1. 26 ee ee Fur Saree — ° : Hard Goods. Pails No. 2%, per gro. wood 750 Horse, No. 2 _...2-. 2 00 2. oS = in case : re spears ek noe 38 @29 . A vemon FOS 2S ee ee ee ee EER DAMS a Se Catania Haine ‘e J. J. Bagley & Co. Brands. 0 F. Horehound Dps 18 Size 1- o ria 108 Peits a a es ils 6 pangs o— Vie bole 0 Brosdleaf. ate wa 96 aint Squaran 1) Mee a" Re Lom PS ci Eee ew oe uc am, 10c, doz. if ares ——--- Size 1.00 F ld Wool = §0@1.00 ch hh tins Boiled H = 45 45 iuektethann, lic tins 144 Horehound Tablets __ 20 Size 3-0, io 1 000 oe i 6 Lambs. ee eee 100, 2 oe tins eee 13% Minced Hane -. 14 ei Gold Shore, 15c, doz. 1 44 Pop Corn Goods Size 4-0. per 1.090 __ 2 10 Shearlings _______ oO 10 PETROLEUM PRODUCTS Bacon ________. 22 @36 Hazel Nut, 10c, doz. 96 Gracker Jack, Prize 375 ~'2¢ 5-0. per 1.000 __ 2 45 : Iron Barrels ef Kleeko, 25¢, doz. 240 Checkers, Prize ___.~ 3 75 Tall Perfection Kerosine --12.6 Boneless ____ 23 00@24 00 Old Colony, Pl. C. i7¢ 1 53 i ae Sinkers — Red Crown Gasoline, Rump, new -. 23 00@24 00 Old Crop. 50c, doz. _. 4 80 oug ps No. 1, per gross _____ 65 Tank Wagon ____-_ 2.3 uy Red Band, Scrap, 10c 96 ,, , : 730 No. 2, per gross ___ 80 @5 Gas Machine Gasoline 40.2 a Mince Meat eee ee eet SS anin Bao 160 No: 3. per grose __._ 90 a: Oe Se on ae Sondanecd Bakers iisk se uit, » doz. ‘ aes 0. 4, per gross _____ 1 t apitol Cylinder ___. 42.2 i . Wild Fruit, 15c, doz. 1 44 Package Goods No. 5, per gross _____ 1 80 Atlantic Red Engine 23.2 Moist in glass -_____ 8 00 Independent Snuff Co Creamery Marshmallows No. 6, per gross _____ 2 00 Winter biack —-- 13.7 Pig’s Feet Brands : 4 oz. pkg, 12s, cart. 95 No. 7, per gross _____ 2 60 Unwashed, medium , @30 5s bbls. | ---_--------- 15 New Factory, 10c, doz. 96 ‘4 02. pkg, 48s, case 3 75 We & poe STOSS -__-- 375 Unwashed. rejects @20 2 ices oO een : pe 7 * a a : , ‘ om MA OO Seen aeeee:: § “%. DDIS.: 2. New Factory Pails, dz 7 60 5 Sacclattics. eA No. 10, el rae oF : ao Fine —-----__________ @30 | ae ee eee 14 15 Schmidt Bros. Brands = Walnut Pudee ripe Walnut Fudge ___---- 23 FLAVORING EX Iron Barrels. i Eight Bros., 10c, doz. 9%6 Pineapple Fudge —_____- 21 a. HORSE RADISH Medium Light --____ 57.2 ge 40 the 1 Hy Eight Bros., Pails, dz. 8 40 ‘talian Bon Bons __.__ 18 Pure Vani Medium heavy ----- 59:2 a eric” 80 Ibe Na % bblis., 80 lbs. 3 00 R. J. Reynolds Tobacco Co. National Cream Mints 25 Turpeneless Per doz., 7 oz. ~---__- P2b). Heavy: =. 2 2 ee ae Srands. * Silver King M. Mallows 30 Pure Lemon Extra heavy —-._------ 67.2 J, cannes a Gecree esnington, CRISCO 7 Dram ..__ Per Doz, JELLY AND PRESERVES Finol doz "eens, doz id0 Beef, round set ---. 14@26 or eee ae’ ae ee 36s, 24s and 12s. 1%, Ounce -2 4 75 . Finol, 8 oz. cans, doz. 1.90 Beet. oe ae eee ee o over, Cc, aoz. Toss than § cases 2 91 2 Ounce 20 ae 275 Eure, 30 lb. pails —__ 2 60 Parowax, 100, 1 lb. __ 7.2 ‘Sheep, a skein @2 ov Pein perc 0G) PO ee aaa Oy 24 Ounce (eS 300 Eure 7 oz. Asst., doz. 120 Parowax, 40, 1 Ib. —. 7.4 Uncolored Oleomargarine fee ae POG O8. (90) i Gece an. 2% Ounces oo? 3 26 Heckeye: 22 oz., doz. 200 Parowax, 20, 1 Ib -17.6 Solid Dairy _---_- 20@23 Brings ype Ie, — 100 mwenty-five canes. 19% : Ounce ec asians 500 VY: By» 15 oz., per doz. 1 80 Ceuntry Rolls ~_---- mox : : 6s and 4s. uneS 2 8 50 Gem Nut —_------------ i in oe pines a Less than 5 cases __ 20% 7 Dram, Assorted ___ 1 35 JELLY GLASSES RICE and Pipes, doz. _. 8 88 Five cases ---------- ie 1% Ounce, Assorted. 1 75 Fancy Head _____- 6%4@8 Pri : @ ‘ren cases — A, $).0Z., per dog. 23 0 34 7 Stud, on a Seale - Twenty-five cases -. 19 FLOUR AND FEED wa 03% Whale, 16 oz., doz. __ 4 80 COUPON BOOKS Mas a, Milling Co. MATCHES ROLLED OATS Block Bros. Tobacco Co. 50 Economic grade -_ 2 50 “a ite, % Paper Steel Cut, 100 Ib. sks. 3 25 Mail Pouch, 10c, doz. 96 100 Economic grade --.4 50 farvest Queen, 2414 Blue Ribbon, 144 box. 7 55 Silver Flake, 10 Fam. 1 90 500 Economic grade 2090 | 1.) : Searchlight, 144 box. 8 00 k 18 Regul 1 80 Falk Tobacco Con, Brands. tno" lsconomie grade 37.50 Kt Leal, Spring Safe Home, 14 boxes § 00 Gore is ee oo American Mixture, 35c 3 30 Where 1.000 books are Roller Champion “341% Old Pal, 144 boxes -- 8 00 Mothers 10s, Ill’inum 3 30 Arcadia Mixture, 25¢c 240 ordered at a time, wars Snow Flake, 24%s __ Red Stick, 720 le bxs 6 50 Silver Flake, 18 leg. 1 45 Champagne Sparklets, ly print front cover 18 Graham 25 Ib. Red Stick, 144 bxs __ 5 25 Sacks, 90 Ib. Jute —. 2 85 f hed without charge per owt : emt Su ee 270 furnished w ut charge. Golden Granulated Meal, Sacks, 90 Ib. Cotton__ 2 95 Me de ag CREAM OF TaRTeR (2% Ue. ser cw. Safety Matches. SALAD DRESSING Personal Mixture _-__ 6 60 6 Ib. boxes —---------- a Nek nh oe Red Top, 5 gro. case 5 25 Durkee’s large, 1 doz. 6 75 Perique, 25c, per dob. 2 25 IT Buckwheat Compound Semdac, 12 pt. cans 2 85 Durkee’s med., 2 doz. 7 35 Serene Mixture. 16c dz i 60 ORIED FRUITS B Yb. sack : Semdac, 12 qt. cans 435 Durkee’s Picnic, 2 dz. 3 00 corene a 8 oz. 7 60 Aoplee oe aie MINCE MEAT. PICKLES aaaers large. : a - 7 i io ater ’ ; i ees Xs OZ. Tareyton Lundon Mix, eee. uae" — oan ee > * Barrel Mate fant 13 00 ao SALERATUS Apriccts ras uaker, 0Z. case __ a = x Vintage Blend. 350 4 a 4 oy Abvaperaied. GD L = 30 New Perfection, %s 720 Libby Kegs, Wet, Ib. 25 oe Lee ane vane < 200 5 allon, eeu aes ss ¢ q b 2 25 tins, doz... 147 Citron Meal MOL ES. gs Granulated, 100 Ibs cs ng oo 4 ee 43 Gr. Grain M. Co. Nepinags Se Ne Tee eer Superba Tobacco Co. Bolted sees os 2 25 New Orleans Pr ue tier Seah Sep PRIS TSE - eee Brands. Paes a oe 2 Cee Sempre 2 6 K g0 800 Size, 15 gal = 10 00 oe Sammy Boy Scrap, dz 96 Boxes Hulk per ib. _. 18 raney Open Kettle --- 48 . fo Somes eee i eee — ’ ’ ’ soe AR eh NR ROE ee ee ee mre a able 5 ° = Cigar Clippings : Peaches mee STP se i Good. es 36 Cob, 3 doz. in bx 1 00@1 20 Tablets, % lb. Pure, aia aoe a 3 a Evap. Fancy, Unpeeled 21 No. 1 ‘White SL tear Py Bair --~---------------- 32 PLAYING or. 40 Bie h Se Pp Roe x : ; 3 9 NO. Lf Whe ------~— Broadway, per doz —- 00) oxes, Fure ---- ree 6 oe 3 - Peei aie Half barrels 5¢ extra \o. 90 Steamboat —_-- 2 75 Porter House, 1 Ib. Tab. W. O. W., 6 oz., doz. 3 00 Lemon, American —_---- + Carlots) 2 38 : Paso be ggcoaae ne 3 = Wate : Royal Major, 10c, doz. 96 Orange, American ---- Less than Carlots ____ 46 Molasses in Cans. Gist Lo 6 00 Phuc a Herring 90 Bova Mayor, oe “as 7 20 — DY Corn pee ae A abe oe 2 Ae . POTASH pee BS rgieci oo meh ; oz. dz cs 2 g g 3 ae ae ae Cote 72 Red Han’ 125 f. 2 3 09 -Babbitt’s 2 doz, 27 x x x Norway — 20 00 Larus & Bro. Co.’s Brands. Syitana Seediess _-_--_ ig Less than Carlots ---- 77 Red Hen, 6, 10 lb. __ 2 90 FRESH MEATS. 8 tb. palia 2. ae Edgeworth Ready Rub- Seedless, 1 lb. pkg. -- 19 acs Ginger ae ae : he wou oS ie Heifers 16 Cut Lunch —--.-------- 90 Bie tas Bae California Prunes Coroie 2 12 00 ginger Cale, 21,°2 ib 3 ts Good Steers & Heifers 1s P°ned- poe! o — = bed. 8 oz. tins, doz. 7 00 90-100 25 Ib. boxes _.@12 Less than Carlots - 2200 Ginger Cake. 6.10 Ib. 3.50 Med. Steers & Heifers 14 y 1) 910) ins, 8 6 00 Edgeworth Ready Rub- 80-90 25 Ib. boxes -.@13 Dove, 36, 2 lb. Wh. L. 5 60 Com. Steers & Heifers 11 a MDs SU Ae ee bed, 16 oz. ink dz. 14 50 70-80 25 Ib. boxes __@15 Feed Dove, 24, 24% lb Wh. L 5 20 Cows. Macke “ ee Edgeworth Sliced Plug, 60-70 25 Ib. boxes _-@16 Street Car Feed ___ 3000 Dove, 36, 2 Ib. Black 4 30 Top _ -------------------- 12 Tubs, 50 Ib. fancy fat 13 7! 17e tins, doz. _____- 1 50-60 25 Ib. boxes _-@17 No. 1 Corn & Oat Fd 30 00 Dove, 24, 214 lb. Black 3 90 Good -______--_-.--__-_- 11 Tubs, 60 count -.---- & 50 Edgeworth Stised Plug, 40-50 25 lb. boxes ~.@18 Cracked Corn ------ 30 00 Dove, 6, 10 lb. Blue L 445 Medium ___~~~------___ 10 White Fish 35c tins, doz. 855 80-40 265 ib. boxes __@21 Coarse Corn Meal __ 3000 ‘Palmetto, 24, 2% lb. 415 Common ____________.. 08 Med. Fancy, 100 lb, 13 00 38 MICHIGAN TRADESMAN August 16, 1922 SALT Colonial * 2 4b; .. 90 Med. No. 1, Bbis. -__ 2 70 Med. No. 1, 100 Ib. be 90 Farmer Spec., 70 lb. 90 Packers Meat, 56 Ib. 56 Packers for ice cream ~ 100 Ib., each Blocks, 50 Ib. ---____ Butter Salt, 280 Ib bbl. 4 50 an Salt, ood lb. bbi 4 4 Per case, 24 2 Ibs. __ 2 40 Five case lots —~____. 2 30 SHOE BLACKENING. 2 in 1, Paste, doz. _. 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, doz. 00 Bixbys, Doz. Shinola, doz. -- = POLISH. Biackine, doz 1 Black Silk *Tlauia, dz. 1 Black Silk Paste, doz. 1 Enamaline Paste, doz. 1 Enamaline Liquid, dz. 1 E Z Liquid, per doz. : 40 1 2 1 3 _ oo a Radium, per doz. Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. Stovoil, per doz. SOAP. Am. Family, 100 box 5 75 Export, 120 box 46 Flake White, Fels Naptha, Grdma White Na. 100s 4 85 Rub Nw More White Naptha, 100 box —. 5 00 Swift Classic, 100 box 4 90 20 Mule Borax, 100 bx : 55 a 309 Hox... 6 50 eany 100 box: a 5 50 a. ose, 100 box ___. 7 85 Olive, 144 box 11 00 on. 109 box - --... 4 75 Pummo, 100 box -_.. 4 85 Sweetheart, 100 box — 5 70 Grandpa Tar, 50 sm. 2 00 Grandpa Tar, 50 Lge 3 35 Fairbank Tar, 100 bx 4 00 Trilby, 100, 12c --.. 8 50 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 Proctor & Gamble. 5 box lots, et . Ivory, 100, 6 6 50 Ivory Soap Fiks, Rak "100s 8 00 Ivory Soap Fiks., 50s gree 120 cakes -___ & G. White Naptha Bier, 100 No. 11 cakes Star Nap. Pow. 60-16s Star Nap. Pw., 100-10s Star Nap. Pw., 24-60s Tradesman Brand. Black Hawk, one box 4 50 Black Hawk, five bxs 4 25 Black Hawk, ten bxs 4 00 Box contains 72 cakes. It is a most remarkable dirt and grease remover, with- out injury to the skin. CLEANSERS. ITCHEN LENZER He 02 02 CLOT He ie bo or 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx 3 76 Bon Ami Cake; 3 dz. 3 = Climaline, 4 doz. ._. 4 2 Grandma, 100, 5c --_. 3 $0 Grandma, 24 Large _ 3 80 Dust, 2 Large 3 20 Golden Rod, Jimx. 3 doz. ___...____ 4 5@ La France Laun, 4 ds. 3 70 Luster Box, 54 --____ 3 76 Miracle Cm, 4 oz. 3 dz. 4 00 Miracle C., 16 oz., 1 dz. 4 00 Old Dutch Clean, 4 dz 4 00 Queen re rg 60 oz. . 2 40 Rinso, 100 oz. ~--_--__ 6 40 ee No tote. 100, 10 . Rub’ No More, 18 Lg. 4 25 oe Cleanser, 48, . - Sant Flush, 1 doz. -. 2 25 Sapolio, 3 doz. —--.-__ 15 Soapine, 100, 12 oz. — 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large -. 4 70 Speedee, 3 doz. -_-__.. 7 26 Sunbrite, 72 doz. -.-. 4 00 Wyandotte, 48 -_-.._ 5 50 SPICES. Whole Spices. Allspice, Jamaica —-. @13 Cloves, Zanzibar -_.. @38 Cassia, Canton —--.--- oie Cassia, 5c pkg., doz 40 Ginger, African ---. @15 Ginger, Cochin —___-_ @20 Mace, Penang ------ @70 Mixed, No.- 1. @22 Mixed, 5c pkgs., doz. @45 Nutmegs, 70-80 __---- @30 Nutmegs, 105-110 --. @25 Pepper, Black --_---- @i5 Pure Ground In Bulk Allspice, Jamaica ~-.. @17 Cloves, Zanzibar -- ~~~ 48 Cassia, Canton ----- @22 Ginger, African —----- M22 Mustard @28 Mace, Penang ------- @75 Nutmess: @32 Pepper, Black --_---- @18 Pepper, White ------ @32 Pepper, Cayenne ---. @32 Paprika, Spanish --. @42 Seasoning Chili Powder, 15¢ 1 35 Celery Salt, 3 oz. 95 Sage, 2 oz. 90 Onion Salt 1 35 Gare _~ 1 36 Ponelty, 3% oz. 3 25 Kitchen Bouquet 3 25 Laurel Leaves — 20 Marjoram, 1 oz, 90 Savory, 1 oz. — 90 Thyme, 1 oz. — 90 Tumeric, 2% oz. 99 STARCH Corn Kingsford. 40 Ibs. _--_. 11% Powdered, bags ---- 03 Argo, 48 1 Ib. pkgs. -- 3 75 Cream, 48-1 4 80 Quaker, 40 1 6 pkgs. --- 3 Silver Gloss, 48 ls _. 11% Elastic, 64 pkgs. ---- 5 ‘Sieer, 46-1" 2 Tiger, 50 ibs. _-.__ SYRUPS Corn Blue Karo, No. 1%, Se Oe. ee 1 Blue Karo, No. 5, 1 dz 2 Blue Karo, No. 10, ee. oe 2 Red Karo, No. 1%, 2 G0e. 3 22 2 Red Karo, No. 5, 1 dz 2 Red Karo, No. 10, % G0 oe 2 Maple —— Karo, 1% Ib., us Karo, 5 Ib., 1 ong ss Maple and Cane Kanuck, per gal. _--. 1 ne ue ane 2% Ib., Row Maple. Johnson Purity, Johnson Purity, 4 doz., 18 oz.- =_- Sugar Syrup. Domino, 6 5 Ib. cans 2 Bbls., bulk, per gal. Old Manse. 6, 10 Ib. cans 12, 5 lb. cans 24, 236 1b. cans. —:.-_ 1. ot, 1% ID. cams {.._ 5 gal. jacket cans, ea. GS 2 of. detilies ._.. 24, pint bottles —___.._ 24, 18 oz. bottles ____ 12, quart bottles -_-_ Sliver Kettle. et et AIT ODO 24, og Ib. cans _ Cow AS, 1% Ub. wanes: 8 5 gal. jacket cans, ea. 6 36, 8 oz. bottles ____ 4 $ 24, a bottles ____ 6 AR ae oe ee 6 12, aie “pottles _--- 5 Ko-Ka-Ma. 10 40. cane 5 12. 5 1b. cans 2) 5 24, 2% Ib. cans: __-. 6 5 gal. jacket cans, ea. 4 24, pint bottles -___ 4 24, 18 0%. bottles --.. 4 TABLE SAUCES. Lea & Perrin, large_. 6 00 ioc = Perrin, small_. : = Roval "wint 8 e Tehascoe - 232. Sho You, 9 oz., doz. Z 70 A-1, large 2 16 Aol, small 3: 3 60 Cupers 1 90 TEA. apan. Medium os 34@38 Choice 2 45@50 ACY ea ss 58@60 No. 3 Nibba: 2. ae 1 lb. pkg. Siftings _ 15 Gunpowder Choice oe 2 PaRney. 38@40 Ceylon Pekoe, medium ----.. 33 Melrose, fancy ------ 56 English Breakfast Congou, Medium -_____ Congou, Choice ---. 35@36 Congou, Fancy ---. 42@43 Oolong Medium =. oe 36 Croee 2 45 amy. 2 a eee 50 TWINE Cotton 3 ply cone -_. 40 Cotton, 3 ply balls --_ 40 Wool, 6 ply 22 20 VINEGAR Cider, 40 Grain —-_---- White Wine, 40 grain iz White Wine, 80 grain 22 apaee Vinegar «& Pickle Co’: Rrands. Oakland Apple Cider -- 35 Blue Ribbon Corn —-_-- 22 Oakland White Pickling 20 Packages no charge. WICKING No. 0. per gross -... 60 No. 1, per gross -.._ 85 No. 2, No. 3, per gross ~~~. _ 1 86 Peerless Rolis, per doz. 45 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 Rayo, per doz. WOODENWARE Baskets Bushels, narrow band, wire handles ----.- 1.90 Bushels, narrow band, wood handles -_-.- 2 00 Bushels, wide band —. 2 - Marked, drop handle Market, single handle $6 Market, 1:2 Splint, Splint, Splint. Churns Barrel, 5 gal., each -_ 2 40 Barrel, 10 gal., each... 3 55 3 to 6 gal., per gal. _ 16 Egg Cases No. 1, Star Carrier 5 00 ape 2, Star Carrier __ 10 00 Star Egg Trays 4 50 : : Star Egg Tray 9 00 Mop Sticks Trojan spring —------- 00 Eclipse patent spring 00 No. 2, pat. = sehewes hold 2 00 Ideal, No 1 25 12 oz. Cot. dee Heads 1 80 ner 16 oz. Cot. Mop Heads 2 40 Pails 10 qt. Galvanized __-. 2 00 12 qt. Galvanize d_--- 2 20 14 qt. Galvanized -_-- 2 40 19 qt. Flarire Gal. Ir. 6 75 10 qt. Tin Dairy ---- 4 25 12 at: Tin Dairy 4 75 Traps Mouse, wood, 4 "icles -- 60 Mouse, wood, 6 holes .. 70 Mouse, tin. 5 holes —--._ 65 Rat wood 2. 1 00 Rat, spring 1 06 Mouse, spring ------- 30 Tubs Large Galvanized --_ 7 80 Medium Galvanized 6 75 Small Galvanized -- 6 00 Washboards Banner Globe ~------- 5 76 Brass, Single ~------- 6 75 Glass, Single -------- 7 00 Double Peerless -— 8 25 Single Peerless -- 7 50 Northern Queen 6 25 Universal: 232.2... 7 60 giaicendad Cleaners aD ee 1 66 14 - es es 1 86 ta 2 Se Wood Bowls 13: in. Butter =... 5 00 15 in. Butter —..._.... 09 17 in. Butter —_.. 18.00 19 in. Butter —....__ WRAPPING PAPER Fibre, Manila, white ts] No. 1 Wibre ...-<.. 07% Butchers Manila --.. 06 Beer 2 09 oe ved CAKE — Magic, O68, Sunlight, 3 doz. ------ 2 70 Sunlight, 14%4 doz. -_. 1 36 Yeast Foam, 3 doz. -- : 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischman, per doz. -_ 28 Special Feature Advertising Produc- tive of Results. The best policy in newspaper ad- vertising is to set aside each month, or each year, as you prefer, a certain percentage of your gross income. Most merchants doubtless follow this policy, so the matter need not be dis- cussed at any length here. Two stores in the South make their investment produce from 25 to 50 per cent. bet- ter results by making their newspaper advertisements so interesting that people read them almost as regularly as they read the news columns. A store at Knoxville, Tenn., has adopted the policy of making its ad- vertisements of an editorial nature at frequent intervals, or, in other words, of having a heart-to-heart talk with the public every so often, main- ly on subjects of a merchandising nature. These talks are sometimes on service, sometimes on delivery, on credit, on industrial and civic develop- ment, etc., and also at times discuss matters of interest and importance to the citizens of Knoxville, with no reference whatever to the store or to merchandising. No effort is made at all in these heart-to-heart talks to- ward what would be termed direct advertising or to sell goods. They are entirely editorial in nature, and such reading as one might expect to find on the paper’s editorial page, save that in most cases the discus- sion has to do with the policies of this particular store. The idea is a good one, because ad- vertising of this nature is somewhat off the beaten track, and it is a wel- come relief from the usual type oi newspaper publicity. Each advertise- ment occupies space of about ten inches depth and three-column width, and is headed, “The Editor Says.” Knoxville people probably read the advertisements of this store with more regularity than they do those of any other store in the city. Tell about your store and its mer- chandising policies once in a while, your credit department, your service, etc., instead of always about particu- lar lines of merchandise, and you can accomplish this same result. At the same time it is well to occasionally have something to say about the civic and industrial development of your city. or community if you want to make your readers talk abouit your store and its advertising. Another plan used to attract atten- tion to its advertising is that of a store at Chatanooga, Tenn. In nearly every advertisement used by this store a small space is squared off in the upper right-hand corner, 244 by 1% inches in size. In this space there is a small pen drawing of a rural char- acter whom the store calls “Uncle Ben.” Below this picture each day there is some brief statement by “Un- cle Ben,” who has come to be recog- nized among readers of Chattanooga newspapers as quite an original phi- losopher. This store has made “Un- cle Ben” an institution, and there are hundreds of people who turn to the store’s advertising every day just to read what the old man has to say. Incidentally, of course, they can hard- ly help seeing the store’s advertise- ment at the same time. Here are two recent statements by “Uncle Ben” that will give you a better idea of the plan: “Well, I see Cy Jones has taken down one of his windmills because he said there wasn’t enough wind this summer to run both of ’em.” “The best thing for a male or fe- male nag in matrimonial harness is a little horse sense.” It should be remembered that in adopting such an idea the statements of your character, whatever you may call him, should always be of a quaint humorous or _ philosophical nature. In time you can make such a charac- ter an institution just as this Chat- tanooga store has done, and your ad- vertising will be widely read as a result. While it is not generally advisable to resort to prize contests in order to attract attention to your store or its advertising, there are times when the contest idea can be used to ex- cellent advantage to serve this pur- pose. At Knoxville, Tenn., recently, more than fifty of the city’s mer- chants, representing every line of the retail business, co-operated in a re- written telegram contest that really proved a winner, for thousands of people took part in it and everybody in Knoxville was talking about it at the time it was in progress. In an issue of the Knoxville Daily Sentinel some fifty or more advertise- ments were published, each represent- ing a fac-simile of a Western Union telegram. Several pages were re- quired for all of them. Each separate advertisement, or telegram, carried message supposedly from some cus- tomer to that particular store, the message providing the copy for the store’s advertisement. They were all from 50 to 100 words in length, and the prizes were offered for the best rewritten telegrams of twenty- five words. The idea was that the contestant was to take the original messages as a nucleus and rewrite the telegrams in twenty-five Several hun- dred dollars in prizes were offered for the best telegrams. In the newspaper offering prizes, individual merchant also for the best rewritten messages de livered to his store, some of these prizes in cash and some in merchan- dise. This idea was so different from the usual advertising contest that it at- tracted widespread attention and thousands of people took part. The plan could be individually worked by any merchant. Publish your adver- tisement in the nature of a fac-simile telegram and offer your prizes in cash or merchandise, as you may prefer, for the best rewritten messages of twenty-five words. Let your original message run from 50 to 75 or 100 words and, of course, concern some feature of your business or your line of merchandise. Because the idea is different it will undoubtedly attract attention. Home patronage is a subject not susceptible to debate or argument as regards -its merit. The merchants of words. addition to each gave prizes e eee - imine sce August 16, 1922 MICHIGAN TRADESMAN any city, town or community are fully entitled to the patronage of the peo- ple who live in that city, town or com- munity and no argument to the con- trary can be advanced. It is nothing unusual for the mer- chants of a town or city to carry on a co-operative advertising campaign urging the patronage of home indus- tries, setting forth the so-called evils of mail order buying, etc., but the idea has recently been taken up by the Chamber of Commerce of Birming- ham, Ala., with a degree of success that shows conclusively that such a campaign can be far better conducted by a civic organization of this kind than it can by the co-operative efforts of the merchants. In the first place, there is no work that a Chamber of Commerce or Board of Trade could undertake that would more aptly serve the purpose for which the body was organized— namely, community betterment. At least 90 per cent. of the people of any community would be responsive if the arguments were such as to both appeal and convince. Furthermore, such a body has far greater facilities for handling a campaign of this kind, and as it represents the interests of the whole community, no one can charge that the campaign is for self- ish motives or to. serve individual ends. The idea can be still further car- ried out by conducting contests among the school children on such subjects as “Why You Should Pa- tronize Home Merchants,” etc., offer- ing prizes for the best essays. Such a campaign carried on by a Chamber of Commerce or Board of Trade for an indefinite period would undoubtedly accomplish the desired results by materially boosting home patronage. Why not take the matter up with the organization in your own town and tell them what is being ac- complished along these lines by the Birmingham Chamber? ~~ Honest Work the Only Panacea To Prevent Disaster. Grandville, Aug. 15—What this country lacks to-day is work. Not the opportunity to work, but the disposition. Lack of work is dis- astrous at any time, but the lack of a desire to work is even worse. With ample opportunities for work a great and growing mass of our people are what might be justly termed slackers. To work or not to work, that is the question. So many people get the idea that work is debasing when the exact op- posite is true. In the days when a day’s work fetched ‘the sum of 50 cents, and that day’s work consisted of twelve hours well put in, there was little disposition to shirk. To-day, with a nine hour day, the workman so often watches the clock, so often shirks responsibility, and puts in his time soldiering, as it is termed, one is led to ask where have the old ideas of honesty and responsibility gone to? All work and no play makes Jack a dull boy. True enough, but what must we say of all play and no work with ref- erence to this same Jack? And that is what modern workday conditions have come to. To get through with as little bodily expenditure of effort as possible seems to be the acme of the worker’s desire. Wrong ideas have precipitated no end of strikes, no end of union labor murders and destruction of property. Lavish expenditures, even when wages are going down are paving the way for such distress and_ suffering as never before existed in this country. The way out of all our troubles is easily solved. That one lttle word Work is the key to the whole situa- tion. If carried to its proper sequence the railway and coal strikes would drop into inocuous desuetude within the next twenty-four hours. The slackness engendered by the kaiser’s war, which engulfed all the finer feel- ings of the human soul and builded a calloused brain and heart to take its place, is doing more mischief to- day than did all the kaiser’s cannon and death-dealing poisoned gas. The poison of that war has come down into times of peace blotching the fair name and fame of our good people, blistering and seething like an angry fire. Unless we throw off this burden and resume honest working ideas we are in for a long line of miserable misunderstandings and troubles which may shatter the foundations of so- ciety itself, Honest work, with a view to doing one’s best, is the only way out of our present tangle of mistrust, deception and ignominy. An honest day’s work for an hon- est day’s pay. That was once the slogan, and it must again come into being or the country will never emerge from the slough of business despondency into which reckless slackers of mine and rail have plung- ed the Nation to-day. We must work on a higher plain than we have been doing since the close of the kaiser’s war. Until the false position of capital and labor is exchanged for an honest understand- ing of the rights of each, there can be no readjustments worthy of the name. Such readjustments cannot be made while the present false ideas prevail among workers who seek after the almighty dollar, regardless of the equities of the case. Many of the unions seem to think they are the creators of all wealth, and that the major part is by right their just due, which, of course, is based on a fal- lacy, since without capital to exploit our mines and railways there would be no work for anybody. It is as plain as a pikestaff that labor is fully as much indebted to capital for its daily wage as is capital for the labor so grudgingly given. If every man of means who is to- day engaged in the productive in- dustries should decide to retire to- morrow and live the remainder of his days on his accumulated capital, without bothering his brain with busi- ress worries, there would be one of the greatest slumps in the business world ever recorded in history, and millions of workmen would be turned into the streets left to either beg or starve. Has the discontented worker ever studied this horn of the case? We opine not. It requires a lot of good nature on the part of the sorely har- rassed capitalist to parley with the union laborites who seek to injure his business for oft times purely self- ish motives. Let those who do busi- press employing thousands of men cease to-morrow, retire on their earn- ed surplus, and go out of business and it would indeed be a sorry day for not only the honest worker but for the gompers and lewises of the land as well. Such a day may never come. It is to be hoped it never may, yet those men who find their business placed in jeopardy by the unjust strikes and walkouts of men in their employ may be driven at last to return evil for evil and lay the dragon trade union- ism low at one well directed blow. Concerted action on the part of em- ployers could do this. Honest work alone can defeat such a result. Old Timer. PPO ee There are folks who think that in pre-prohibition days we were sadder budweiser, BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subsequent continuous Insertion. If set in capital letters, double price. display advertisements in this department, $3 per inch. Payment with order is required, as amounts are too smali to open accounts. No charge less than 50 cents. Small Want to hear from party owning a good general merchandise business or other business for sale., State cash price and particulars. John ays Black, 130 St., Chip- pewa Falls, Wisconsin. 854 Bell Main 1088 Citz. 65842 MR. MERCHANT—We move your stickers—Increase your volume and make you happy. Or make a quick clean up of entire stock. - Write Wire Phone ARROW ADVERTISING SERVICE 214 Lindquist Bidg., Grand Rapids For Sale or Exchange—For running stock of general merchandise, 320 acres improved grain and stock farm; station four miles; no crop failures here. Owner, Peter R. Nelson, Ross, N. Dakota. 866 For Sale—Plumbing and tin shop good location on main street, only shop in town. Tools and stock will invoice about $1,000. For further information write R. A. Muxen, Doland, South Dakota. 867 For Sale—Grocery, hardware, and drug stock, invoicing about $6,000. Will rent or seli building. Good established busi- ness. Mrs. D. P. Hall, Harrietta, — 869 For Sale—Confectionery and ice cream parlor in one of the best cities in Mich- igan. Population 6000, and only two soda fountains in the city. Doing a good business. Reason for selling, have two stores. Will sell on reasonable terms. For particulars, write B. Mazzolini, St. Johns, Mich. 872 REBUILT CASH REGISTER CO., Inc. Cash Registers, Computing Scales, Adding Machines, Typewriters And Other Store and Office Specialties. 122 N. Washington, SAGINAW, Mich. Repairs and Supplies for all makes. For Sale—Dry goods store, best loca- tion in Detroit; near Ford’s. Long lease. Stock inventories $5,000; will take less for quick sale. Will bear closest in- vestigation. Reason for selling, have other business. Address 7840 Ferndale Ave., Detroit, Mich. 876 For Sale—A good paying cafeteria, sit- uated in good live town. Good schools and churches. Two railroads, two trunk lines. Address No. 877, care Michigan Tradesman. 877 For Sale—Gen eral store. Good busi- ness, country location ten miles south of Grand Rapids on Division Road. Paul Brink, Ross, Mich. 878 Ww ANTED—A middle- aged man to work in a general store, one who does not drink and who will take an interest in the work. Good wages and steady work for the right party. Carp Lake Manufacturing Co.,°~ Carp Lake, SS 7 For Sale—Good clean stock of dry goods. hardware, groceries, and boots and shoes. Will inventory around $5,000. You cannot put up buildings for price asked. Dwelling adjoining store. Lo- cated in a_ good farming community. Inquiries solicited. E. B. Norton Co., Owners, Lachine, Mich. 880 SALESMEN—To sell popular brand of hand knitting yarns. Straight or side line. Men selling general merchandise or those experienced in yarn or sweater line preferred. Special, good proposition to jobbers of general merchandise. Write, Priscilla Yarn Mills, Inc., Brooklyn, New York. 875 Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Have list of money-making dry goods and general stores for sale in Detroit and smaller Michigan towns, $3,500 and up. For particulars address No. 863, care Tradesman. 863 1000 letterheads or envelopes - a Copper Journal, Hancock, Mich. Will pay cash for whole stores or part stocks of merchandise.._ Louis Levinaohn, Saginaw, Mich. 998 For Sale or Rent—Good tin shop with tools of all kinds. Some _ stock. Will sell stock and rent tools. E. R. Gardner, Monticello, Ind. 881 FOR SALE—Fully equipped meat mar- ket and small grocery. stock in Pontiac, Michigan. Rent $25 per month until about June 1, 1923. Good location and first-class opportunity. Inauire of C. Tillson, 1 Crofoot Block, Pontiac, Mich. 882 For Sale—Cash and stock and fixtures. One of the best locations in the “city. Doing a good business. Address Morgan & Co., 2812 No. Saginaw St., Flint, Mich. 883 carry grocery For Sale—Cash registers and store fix- tures. Agency for Standard computing seales. Dickery Dick, Muskegon, Mich. 643 Pay snot cash for clothing and furnish- ing goods stocks. L. Silberman, 274 Fast Hancock, Detroit. 566 For Sale—Undertaking and _ furniture stock, aggregating about $6,000. Will rent or sell building. Established twen- ty-one years. Always made money. Ad- dress No. 834, care Michigan Trades- man. $34 same basis, denomination. tion. our Kinds of oupon Books Are manufactured by us and all sold on the irrespective of size, shape or Free samples on applica- bbe TRADESMAN COMPANY, Grand Rapids, Mich. MICHIGAN TRADESMAN August 16, 1922 Era of Park Gifts in Petoskey. Petoskey, Aug. 15—The Hiawatha Play, one of the chief attractions of Northern Michigan, which was dis- continued some years ago, is to be revived this year by Dr. J. H. Albert, of this city. Albert has taken a term lease of the Wa-ya-go-mug buildings, grounds, etc., and will film Hiawatha as well as other well known indian stories. Wa-ya-go-mug Park is but four miles North of Petoskey, easily accessible by auto, and as spec- tators will be welcomed to witness the play as it is produced by his com- pany of about five hundred Ojibway and Sioux Indians, it is expected hun- dreds of tourists will visit the Park during the filming of the production. The Petoskey Chamber of Com- merce have adopted a rather novel manner of welcoming the vast num- ber of summer tourists. Vivid red cards have been printed, bearing these words “The Petoskey Chamber of Commerce bids you welcome. If you will call at the Chamber of Commerce offices on Howard street it will be our pleasure to give you literature and any information required regard- ing Petoskey and the surrounding re- sorts. Authentic maps and road con- dition reports on hand at all times. Call 59, Chamber offices, for any in- formation desired. There’s Only One Petoskey.” On the reverse side of this card is a small map showing the business section in Petoskey, with banks, Chamber of Commerce office, library, city hall, hotels, garages, News office, comfort stations and community rooms listed. These cards are placed on out-of-town cars by Chamber of Commerce members and _the police and traffic officers of the city. When the tourist comes to the Chamber office his is given a city map, time card of trains and boats, Cham- ber of Commerce booklet descriptive of Petoskey and vicinity, West Mich- igan Pike booklet, Parks of the People booklet and any information regard- ing roads, hotels, etc., he may require. After eleven years of steady service our Petoskey asphalt streets are being resurfaced and will be in splendid shape in a week or ten days. Jos. A. Magnus, of Cincinnati, who has a beautiful summer home at Oden, Michigan, has just presented a mag- nificent park to the city of Petoskey, which has been turned over by the city to the State for State Park pur- poses, auto camping, etc. Through the influence of our Mayor, John L. A. Galster, the State has already ap- propriated the sum of $1,500 to be used in immediate improvements. Electric lights and stoves are already installed, and City Manager Wolff is now busy supervising construction of a $500 electric sign containing letter- ing “State Park” The city of Pe- toskey recently purchased 33 feet of land to be used as road entrance to camp on Little Traverse Bay front. The Asmus Peterson residence, on Lake street, now under construction, will be completed within a very short time. This, together with the new John L. A. Galster home, on Mitchell street, will be two of Petoskey’s most beautiful show places. Geo. B. ‘McManus, who for over forty years has been connected with the McManus Lumber Co., in this city, has taken over the holdings of above named company and is con- verting the water power formerly used for mill purposes into a modern equipped hydro-electric power plant. He anticipates furnishing electricity and power to several of our nearby manufacturing concerns. This plant has been under construction for about one month and it will be some weeks before same will be entirely com- pleted. Frank Clement, who has served as President of the Petoskey Chamber of Commerce since January of this year, has resigned from said office, having accepted a position as Na- tional Bank examiner with headquar- ters in New York City. Mr. Clement has been, very active in the Chamber work, and it was with much regret that his resignation was accepted. Mr. Clement has been a very active church worker here and very popular in musical circles. Henry Boehm, who for the past few years has been junior partner in the McCabe-Boehm Hardware Co. here, has severed his connections with this concern and is undecided con- cerning his plans for the future. Mr. Boehm has been chairman of the Trade Extension Bureau, very active in the Northern Michigan Baseball League and it will be a loss to our en- tire community should he decide to locate elsewhere. Petoskey welcomes her new bazaars and tea roms. Several of these places and tea rooms. Several of these places season and add to the attractiveness of Petoskey. Midway, the most pop- ular street in the city ten years ago, has nearly every store rented this season, three of the new stores having the interesting titles of The Hat Box, The Hope Chest and The Midway Cafe. Several new tea rooms have opened up on our main streets to ac- commodate our summer visitors and they are receiving very good patron- age. “The Cushman House, Petoskey’s leading hotel, has latticed in a portion of the spacious porch in order to give its Greenwich room, where the popu- lar dinner dances are held three nights each week, more table space. These dances are proving a great success, and the young people come from all of the neighboring resorts to enjoy the fine music and the hospitality of the Cushman. Afton Holm. —»+2>__ Advice to Candidates for Public Office. The Constitutions of the United States and the State pretend to es- tablish two rights as sacred: First, that of life, and second, that of prop- erty. The first, that of life, is too largely a legend in these days of min- ing massacres; and the second, that of property, in these days of strikes, where force threatens reason, is fast being held old fashioned. The future of the country, as it has in the past, hangs on the encourage- ment of the capacity, industry and thrift of each citizen, as symbolized in honest business, whether it is big or whether it is little. Poverty is not the only test of purity, and a_ suc- cessful man is not necessarily a praite on the plain people, who have many faithless lovers. In the elections of 1922, now im- pending, it is the duty of each citi- zen who has anything material to protect to sound out the attitude to- ward that something of each candi- date who asks for his vote, with the same intelligent and ruthless deter- mination as those show who want and vote and elect men to office who promise to distribute the world’s wealth among those who have neither the brains nor the industry nor the ideals to recognize that the world belongs to those who make it. No principle more demoralizing to the growing boys of this country can be established than that he who sets out horestly to accumulate a com- petency for himself and his depend- ents as against their old age shall have no place to put his money where he can be sure of a safe, reasonable return, but, after a life of labor, shall be then as helpless as the boy whose only aspiration is to live in idleness on the taxation of those who make prosperity. The electorate has much to learn, and it should elect those men only to public office who have the courage to live out those great words of John Hay: It requires no courage to attack wealth and power, but to remind the masses that they, too, are subject to the law is something few public men dare to do. These words should be printed on the walls of every capitol in the land as a stimulus to wavering statesmen. It is high time that a country which has been saved by bullets abroad should be preserved by ballots at home and that honest capital should be as much entitled to protection as labor and that the big and little prop- erty taxpayer shall not be dismissed as a smaller stockholder in the country than he who pays a poll tax only. And the savings bank book of a widow with $500 is as sacred for protection as a large block of railroad stock; and both, now, equally in jeopardy. Otherwise, why should any one work, and why should not all lie down to sleep through a five-dollar, five- hour, five-day week, looking forward to that prosperity of idleness which too many political candidates have often speciously promised in the past, when the foolish and the vicious shall live as well as he who works? The candidate for public office in 1922 who makes his campaign as a fearless champion of honest property, whether it is much or whether it is little, may not be successful, but he will have a high, if lonely, place in history for his sand, sincerity and sense. R. M. Washburn. —__~+~+<-___ Call For Public Defense. Grand Rapids, Ane. 15 — Phe Tradesman is right, incontrovertibly right—the union leaders while de- nouncing the dictation of capital are straining to establish the dictation of labor, and the remaining ninety-odd millions of us can be d——d. _ Is it not time for real actual Amer- icans, Americans in spirit and, in fact, Americans loyal to our Govern- ment and our Constitution, Americans obedient to law and determined that there shall be a country of, by and for the people to organize a much- needed public-defense association. Only a leader is needed; the an- gered and righteously wrathful citi- zens are ready by the hundreds of thousands; all that is needed is the crystallization of sentiment, regard- less of political party or other affilia- tions. _Your editorial on the Trend of Unionism last week is irrefutably right. It is an insult to the intelli- gence of our people to attempt to “put over” this troops-and-guards al- legation of the brotherhoods, a self- evident subterfuge, hoodwinking no- body but themselves. _No law-abiding, well-intentioned citizen opposes policeman, constabu- lary, guards or troops at any time, much less in times of excitement, dis- turbance and danger. HH. J. ——__+<-+- If you know how to put yourself in the other felow’s place when you are considering his actions, you may be able to give him some helpful ad- vice that will be accepted. —_>2—___ Can you continue to do as you are doing and retain your self-respect, or have you habits and customs you know are detrimental to your char- acter? Wheat and Flour To Go Slightly Lower. Written for the Tradesman. Samples of new wheat from the Southwest are showing up very well indeed in appearance, but analytical tests are rather disappointing, the wheat not being as strong in protein as a year ago. On the other hand, the red winter wheat produced in the Central States is analyzing better, being stronger in protein than last year. This is also true of new sam- ples of spring wheat from the North- west. The demand for flour has not been as lively as some had anticipated, the trade as a general rule being of the opinion lower prices would prevail as soon as new offerings of Canadian and Northwestern spring wheat were submitted. Harvesting in Northwestern United States and Canada will be earlier than We should be able to get a good line on values within thirty days. It would not be at all surprising to see somewhat lower prices when the weight of spring wheat from the Northwest and Can- ada is thrown on to the market in competition with Southwestern and Central states offerings. The farmer can profit materially by it was last year. offering his wheat sparingly and _ if he does so, materially lower prices are out of the question. If the wheat is marketed conservatively, undoubt- edly higher prices will be obtainable for the producer within sixty to nine- ty days. ©n the other hand i the tendency toward lower prices during the next thirty days causes the pro- ducer to market heavily, the price of both wheat and flour will be driven lower than supply and demand con- ditions warrant. The crop of wheat in the United States is estimated at 805,000,000 bushels, 542,000,000 of winter and 263,- 000,000 of spring. The Canadian esti- mated cr6p of wheat is close to 100,- 000,000 bushels. The quality frcem present indications will be excellent. This provides a North American sup- ply of at least 900,000,000 bushels, an amount above the five year average. The European situation, however, is exactly opposite, and while smaller yields and stocks of wheat in Europe will not materially affect prices dur- ing the early marketing period in this country, before the year is over demands from European importers will materially affect our price situa- tion, as Europe must depend largely upon North America for her supplies. In the meantime, the trade cannot go wrong to amply provide for their requirements and flour purchased on material breaks from the present basis is, in our opinion, bound to prove to be excellent property. It is our opinion prices will be lower on both wheat and flour at some period during the next thirty days and the low point during that time should provide an excellent oppor- tunity to purchase on a very profitable - basis. Lloyd E. Smith. 8 Before doing bigger advertising, see whether you can perhaps do better advertising of the sort you are al- ready engaged in. | t (> ee cf THE STRONGEST SAFE IN THE WORLD Manufactured Exclusively by YORK SAFE AND LOCK CO. Sale in Western Michigan controlled exclusively by GRAND RAPIDS SAFE CO. Tradesman Building GRAND RAPIDS OMA ttn MMln MEIN MAINZ ELIZ Att MAIN MEIN AINC ATE AAT ULNZ NTTE aC TTS CACAO STAAL NNN tlnaTn etn TLD VEIN A MMT MTR NIN EIN NNT ATIZ Che Mill Mutuals Haency LANSING, MICHIGAN Representing One of the Strongest Mutual Fire Ins. Groups Tn United States With $22,610,000.00 Cash Assets $10,157,000.00 Cash Surplus to Policyholders $5,800,000.00 Cash Dividends Paid in 1921. We also furnish to our clients, without cost, the best insurance and engineering service obtainable and in case of loss our own adjusters will serve you. Strength, Service, Savings ROBERT HENKEL, President Detroit A. D. BAKER, Sec’y-Treas. GEO. A. MINSKEY, Manager 120 Ottawa St., Lansing, Mich. FIRE WINDSTORM TORNADO — nr senses tenth cement