CHRISTMAS EDITION N 4 \ 3 NS 3 i ; NN NS ? (IAN ESF LIAL PINS OFS ee FSAI SWE FEV SHAN) NG = BENNITA oss ARE PONV) UN (Son PGC aia WSN AON a are ee a See og eo Meee EB a OI ND ee RS . Tf CARS EES AEN GP ABS TN Be) NY a a ep. A Se SAD, VE «EES PA AINE ie CEA LW 3 og LO (6 SS \G a MOM) OM DSA CE OO ; Se (Get woe SES RN Rica I OT Zw ene ? C u Le. ; 5 IWS S) (( +b ZH Z ) : PsPUBLISHED WEEKLY Vi GNC SS TRADESMAN COMPANY, PUBLISHERS OVA EST. 1883 %& 7-— SIS ea IW EAS ESS CREO BS eS SSF RE os 48) . : ‘ Fortieth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 13, 1922 Number 2047 vi = I i Jest ’Fore Christmas Father calls me William, sister calls me Will, Mother calls me Willie, but the fellers call me Bill! Mighty glad I ain’t a girl—ruther be a boy, Without them sashes, curls an’ things that’s worn by Fauntleroy! Love to chawnk green apples an’ go swimmin’ in the lake— Hate to take the castor-ile they give for belly-ache! ’Most all the time, the whole year round, there ain’t no flies on me, But jest fore Christmas I’m as good as I kin be! Got a yaller dog named Sport, sick him on the cat; First thing she knows she doesn’t know where she is at! Got a clipper sled, an’ when us kids goes out to slide, *Long comes the grocery cart, an’ we all hook a ride! But sometimes when the grocery man is worrited an’ cross, - He reaches at us wth his whip, an’ larrups up his hoss, An, then I laff an’ holler, “Oh, ye never teched me!” But jest ‘fore Christmas I’m as good as I kin be! Gran’ma says she hopes that when I git to be a man T’ll be a missionarer like her oldest. brother, Dan, As was et up by the cannibuls that lives in Ceylon’s Isle, Where every prospeck pleases, an’ only man is vile! But Gran’ma she has never been to see a Wild West show, Nor read the Life of Daniel Boone, or else I guess she’d know That Buff’lo Bill and Cowboys is good enough for me! Excep’ jest fore Christmas, when I’m good as I kin be! And then old Sport he hangs around, so solemn-like an’ still, His eyes they keep a-sayin’: “What’s the matter, little Bill?” The old cat sneaks down off her perch an’ wonders what’s become Of them two enemies of hern that used to make things hum! But I am so perlite an’ tend so earnestly to biz, That mother says to father; “How improved our Willie is!” When, jest fore Christmas, I’m as good as I kin be! For Chr’stmas, with its lots an’ lots of candies, cakes an’ toys, Was made, they say, for proper kids an’ not for naughty boys; So wash yer face an’ bresh yer hair, an’ mind yer p’s an’ q’s, An’ don’t bust out yer pantaloons, an’ don’t wear out yer shoes; Say “Yessum” to the ladies, an’ “Yessur” to the men, An’ when they’s company, don’t pass yer plate for pie again; But, thinkin’ of the things yer’d like to see upon that tree, Jest fore Christmas be as good as yer kin be! From Poems of Eugene Field; copyright, 1910, by Julia Sutherland Field; published by Charles Scribner’s Sons. i TR AIVTHNTNHUNOEUAVREVOREUNVTORNVUUEOENUVOUEGENUUSOGOOUEGOOUGRGOOGEOUOGRGOGOTEOGUOGUGROUUGROUUGEOUEGEOOUGEOUAUUUARA UAE nN QT | UHTUHTTNNEITUUUTEIEUUUTNTUEUUUEUUVEEUTRLOOLU TUR U . SM } mm 4 E * Hart ane Canned Foods FRUITS _ VEGETABLES Red Sour Cherries Peas ico GID Strawberries Pp ki Blackberries \ ee Gooseberries B ie A iY D Succotash ek Raspberries TL String Beans — 4 Green Lima Beans Pl : Pat Ae WS - Red Kidney Beans Apples | Squash HART BRAND canned foods are prepared from the finest products of the garden, orchard and farm. They are gathered and packed in the most prime condition. HART BRAND canned foods are sterilized by heat alone and packed under the most sanitary conditions. JUNE GARDEN PEAS fresh to your table from HART Shh? cans ready to serve. Put the Summer Garden in Your Winter Pantry. HART BRAND gives you selection from the finest garden peas, the best succulent sweet corn, the highest quality string beans, lima beans and succotash. Michigan Canned Foods for Michigan People = © A Penbaist by W.R. ROACH & COMPANY Main Office: GEANY RAPIDS, MICHIGAN | | ' = ey Tia ‘ @] - is See) pe O = ; Di b oa (aa aa Z Cx \ Nf On MY) S {te ‘SD NESS WEY = ON “SMAN — Fortieth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 13, 1922 Number. 2047 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids BH. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Bxtra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice ef Grand Rapids as second class matter under Act of March 3, 1879. Clearing House For Distribution of * Christmas Cheer. The recurrence of the Christmas holidays naturally suggests the City Mission and the work it does each year to bring joy and comfort to those who would otherwise find little pleas- ure in the celebration of the natal day of Jesus. Because of urgent calls for assistance from distant points, Mel Trotter has been forced to devote much time to helping others during the fall months, but he is now back on the job, working like a Trojan to make the 1922 Christmas festivities the most complete and comprehensive of any of the Christmas celebrations which have been held under the aus- pices of the Mission. Mr. Trotter’s sympathies are as broad as the universe and his vision is so keen that he can detect any one who is suffering—and, what is more, feel for him—a thousand miles away. For nearly a quarter of a century Mel Trotter has been sharing other peoples’ burdens, relieving their dis- tress, comforting them in affliction, building them up physically and mor- ally and, incidentally, leading them to believe in the doctrine which he ex- pounds on the least provocation and exemplifies in his daily life. No man of my acquaintance works as many hours every day as Mel Trotter. No man knows so many rich people and so many poor people as he and no man knows how to bring the rich man’s purse and the poor man’s needs in harmony and co-operation so well as he does. Without Mel Trotter Christmas would be a mockery for a thousand children and hundreds of grown-ups who have been caught in the maelstrom of disaster, due to ill- ness or other cause. Mel Trotter can make a dollar go further than any other man in the country in dispens- ing warmth and sunshine and hope; and $10 in his hands any time during the next ten days will give the donor more pleasure than $100 expended in any other manner. Contributions in some cases no doubt will be gifts of life itself. They will mean comfort, care and hope for mothers and fathers who have been close to the border line, partly from sickness, partly from despair. Other contributions will be Christmas gifts of relief from pain, of the lessening of grief, of the chance to live with loved ones, of an opportunity for a better future. Rev. M. E. Trotter. The most frequent case is that of the widow left penniless with her chil- dren. Many such families a few months ago were happy: and com- fortable. Their previous Christmases have been times of delight. This year they are fatherless and helpless. In other cases families will be held together until sick or injured fathers can return to their posts. In others the Christmas gift is a start in life for neglected or abandoned or handi- capped children. Or the gift may be for old people who have taken up the struggle of life afresh in order to raise orphaned grandch‘ldren. One hundred per cent. of each con- tribution goes to provide necess:ties of life in these cases. There is no de- duction for office work or administra- tive work or any expense incurred in- cidentally. In each case the sum de- voted to charity is the estimated cost of assistance to give a family a fresh start. In some families the bread- winner will return in due time. Jn others children will be old enough to work. In past years a considerable proportion of the cases have been self- supporting or almost so at the end of the year. Where the family life is saved, the incentive to work and help each other and get ahead often works mracles. Where the children are scattered among institutions and the mother left to struggle hopelessly, it is death - to the family. The community suf- fers a loss every every time a good home is extinguished. : Any reader of the Tradesman who believes in practical Christianity and business methods in dispensing char- ity has my consent to mail his check to the Rescue Mission on my personal assurance that he will never have oc- casion to regret his action. E. A. Stowe. ——_22.-2————_ California Canned Fruits in Demand. Ca‘ifornia is a great canning state and the industry has grown and pro- gressed in that state to tremendous proportions. The fine quality and ap- pearance of California canned fruits, the size, flavor, and abundant yield through climatic conditions which pre- vail in that state, combined with the wisdom and the honesty of California canners have built up for their prod- ucts in a very short time almost an unlimited demand. They carefully se- lect the quality of the fruits and then fill their cans with fruit and are liberal in the use of sugar to-sweeten it with, where sugar is desirab!e. California canned apricots are the finest produced, its yellow cling and white peaches are unsurpassed and its yellow free peaches are excellent, when the canners: or growers will al- low them to remain on the tree long enough to ripen, which they do not always do, for some of the canners of California sacrifice the ripe and lus- cious flavor of their yel!ow free peach- es to an effort to impart firmness to the fruit in the can, so that it will “stand up” and show good style. This is one of the mistakes of canners because a consumer whi is asked to eat hard, green, tasteless reaches will buy no more of that brand or kind, whereas if furnished fine luscious well ripened yellow peaches the same consumer will come back for more and keep coming back. California grows and packs fine Bartlett pears, Royal Anne white cher- ries, biack Tartarian cherries, green gage, and golden egg plums, gold drop plums, and glorious grapes as well as prunes, all of which are canned in that state with care and skill. In table fruits California has almost monopolized the business of the United States in certain lines, the only im- rortant competitors which she has ‘eft being Michigan, New York, and more recently Oregon and Washing- ton. All the other fruit canning states are hardly to be recognized as com- petitors. The superb quality of California canned fruits has borne its products all over the civilized world and built up almost the only export business in canned foods which this country has except that in canned salmon and can- ned meats. John A. Lee. Lower Prices For Flour Out of the Question. Written for the Tradesman. Wheat prices during the latter part of last week advanced somewhat and possess a very strong undertone. The basic conditions throughout the country showed some improvement. There was heavy steel buying for fu- ture delivery. Some increase in em- ployment was also shown and the holi- day trade was reported as good. For- eign exchange is at a new high mark, pound sterling going as high as 4.63. These conditions, of course, are all factors in bringing about a firmer mar- ket. Statistics, however, were also in favor of the “longs.” Export sales Dec. 6 were in excess of 500,000 bushels, and harvesting was reported as having been interfered with seri- ously by frequent and heavy rains in Argentina. The United Kingdom stocks on Dec. 1 this year were: wheat and flour, re- duced to bushels, 4,480,000; a year ago, 11,040,000 bushels, showing a decrease in supplies of wheat and flour in the United Kingdom, compared to a year ago, of 6,560,000 bushels. Advices from Winnepeg state that up to Dec. 1 there had been a total of 231,000,000 bushels of Canadian wheat marketed at country points in Western Canada, against 151,000,000 bushels during the same period a year ago, and there had been shipped from Ft. William 153,000,000 bushels, against 100,000,000 bushe's a year ago. These figures all indicate a rapid movement of the grain. The semi-monthly report of the United States Department of Agricul- ture says drought has retarded growth of winter grain in many areas and re- duced the prospective acreage in some states. As-a matter of fact, reliable reports indicate the winter wheat area seeding last fall was 40,545,000 acres, showing a decrease of 3,997,000 acres compared to last year, the acreage sown being the smallest since 1916. With stocks of flour reasonably light and the trade having bought conserva- tively thus far, indications are there will continue to be a reasonably good demand for flour and lower prices are apparently out of the question; in fact, rrices will very likely advance within the next five or six weeks. Lloyd E. Smith. os Christmas Day. A day of respite, this; A day of purest bliss Wherein in love to plan Good-will to Man. A festival of Joys Wherin no things annoys; A time of cheer and mirth, And Peace on Earth. A time for smiles and play, And yet withal a day For thoughtful deeds, and good, Of Brotherhood. A day of sunny rifts, A day for loving gifts; For kindness bounteous God gave it to us. John Kendrick Banks. 2 MICHIGAN TRADESMAN December 13, 1922 IN THE REALM OF RASCALITY. Cheats and Swindles Merchants Should Carefully Avoid. Two or three months ago some of the important industrial. corporations ‘began the distribution ‘of. their sur- plus among their stockholders. Be- ing for the most part of the tyre col- loquially known as “hard-boiled busi- ness men,” the directors simply hated to distribute any part of the surplus in cash. They recognized that it had been built up during the post war. period of prosperity as a back’og or life raft—select your own simile—to carry their corporations through the next lean period. However, with threatened Congressional action to tax corporation surpluses, a great many directorates felt called upon to make quick distributions to their stockhold- ers. Though the directors were seized with terriffic pains in the pocketbook when they thought of passing out the cash, they did it, though in most cases they resorted to the well-known stock dividend. This latter process is called capitalizing the surp‘us. While this was going on, other corporations were increasing their capital stock for one reason or another, but mainly to get new capital into the business while market conditions were good and the public had the money. In furtherance of this rlan, they extended to their stockholders the right to subscribe pro rata to the new stock. Some corpora- tions linked the two plans together— where the stock had a market value above par—and offered the new stock to their stockholders at par. Now, the men who spend their time devising ways of separating the un- sophisticated from their earnings, ap- preciate the value of using as bait something that is of current interest. They are not lowbrow thugs, but men with keen, alert minds who know how to make hay whether the sun shines or not. Rights to subscribe to. new stock are negotiable. The recipient may not wish to exercise his rights to subscribe, rreferring the profit to be obtained from se ling the certificate that repre- sents the right. Many of these “rights” have -been listed on the.New York Stock Exchange as a measure of pro- tection for the public, that they may be assured that the rights they pur- chase will be delivered to them, and will be genuine. The certificates represent rights to subscribe, there- fore, have been rather elaborately gotten up. representing very much a stock. certificate and transactions in them have been carried on with the same. machinery and through the same channels as are transactions in other securities. The sellers of worthless’ near-value- less or other over-priced securities saw in this education of the public to the use of rights, an opportunity to profit. They hied themse‘ves immediately to the nearest printer, obtained from him lithographed stock-certificate forms, printed them in imitation of the stand- ard Stock Exchange form of a right to subscribe, and printed in the name of the Bunkum Radic Co. The rest was very simple. Taking a list of the stockholders of—let us say— the Westinghouse Electric & Manu- ' + facturing Co., the “certificate of sub- scription right” was made out in the name of the stockholder and the blank space setting forth the number of shares to which he was “entitled” to subscribe was filled in with the num- ber of shares the stockholdér list showed him to hold in the Westing-— house Co. holder of 70 shares of Westinghouse, Whereupon, John Smith, found in his mail one morning a fat envelope which contained what look- ed like a stock certificate in his name, but which on closer inspection proved to be a right to subscribe to 70 shares of stock in the Bunkum Radio Co. An- other enclosure was an elaborate his- tory of the Radio Corporation of America, which is controlled by the Westinghouse Electric & Manufac- turing Co. in conjunction with the General Electric Co. and the American Telephone and Telegraph Co. By the time John Smith got through reading this literature, together with the letter that accompanied it, stating that the certificate was issued to him by virtue of his stockho'dings in the Westing- house Co. he was firmly convinced that he had come into possession of a valuable stock dividend or subscrip- tion right or something of that sort, which he had read about lately in the newsrapers. And as the number of shares he actually owned of Westing- house corresponded with the number of shares to which he was entitled to subscribe, he sat himself down instant- ly and wrote out a check for $70. As a matter of fact, the Bunkum Ra- dio Co. has no connection whatever with any of the legitimate concerns mentioned in the printed matter that accompanied the “right” that went out to John Smith. John Smith was simply a “sucker” and being a “sucker,” he swallowed the bait. It was the cleverest trap for inves- tors that has been devised in many years and the success with which it met was almost incredib'e. Within three weeks oil promoters, mining- stock distributors and others, were flooding the mails with “certificates of rights to subscribe.” The knights of the highway of crooked finance are fast workers, and like many vaudeville performers, do not disdain to steal the other fellow’s “stuff.” The promoters, of course, deny any intent to deceive. They assert they are merely using a “stunt”—a method of arresting attention, They vehement- ly disclaim any purpose of inducing any person to believe that there is any connection or association whatever be- tween their organization and the com- pany whose stockholders have been circularized. In fact, one promoter tearfully protested that he was having troube because certain brokers he mentioned—legitimate brokers by the way—had received orders to buy his radio stock and had purchased instead stock of the Radio Corporation of America, the General Electric-West- inghouse-American Telephone organ- ization. According to his threats he intended to enjoin either the brokers or the Radio Corporation of America from profiting by his efforts. It did not appear to feaze him that the Post Office authorities, the Investors’ Vigil- ance Committee, Inc., and numerous agencies, were even then investigating 7 not merely his methods, but the legiti- macy of his organization. Regardless of whether there is ac- tual misrefresentation in the language of the so-called “certificate of subscrip- tion rights,” it is doubtful if 5 per cent. of the money that is pouring into the offices of these promoters would ‘have been paid in had not the buyers of the fake stock believed that they were exercising a genuine right issued to them by the legitimate corporations in which they were stockholders. Within the last few days I ran across three of these rights which were re- ceived by the same individual. Evi- dently the promoters have access to only a limited number of stockholders’ lists and are stepping on one another’s heels in the effort to be the first to , reach those whom they have picked out as possible buyers of their stocks. The subscrirtion rights issued by each of the three were almost identical in wording. Yet one of them was issued in Canada; the two others in New York City. The only variations in wording were those that were made necessary by differences in the prices of the stock and in the make-believe expiration date, for this expiration date is moved up. from week to week as the mailing: progresses. W. Sheridan Kane. Beware of This Chap. An imposter, representing himself to be connected with the United .States mint, has victimized several local stores. He states his purpose is to examine their bank notes, particularly those of large denomination, for coun- terfeits. One store rerorts having missed several hundred dollars in bills after the departure of this man. In another store, he succeeded in carrying out a bold plan that-resulted in his es- cape after snatching $465 in bills from a cashier. Watch out for this party— he puts on a “front” that would con- vince the ordinary individual he is all that he claims to be. -Thonburg-Robinson Co. . Jackson, Dec. 9—In this week’s issue of the Tradesman I noticed an article on Thornburg-Robinson CGo., Free Press building, Detroit. It would be well for you to warn merchants in towns where this co - cern’s stock salesmen are working nct under any circumstances to give cred- it to them. They worked Jackson to a standstill, so far as stinging me-- chants and hotels is concerned, aird we personally are losers to the extent of $50. One hotel ‘here lost about the same: on the salesmen’s board. As to the stock I know nothing except what they told me, but a num- ber of our representative business men and manufacturers went to Indian- apolis to see the proposition and not to my knowledge have any of them bought any of it. I have written fo the Thornurg- Robinson Co., asking for advice as to whether or not the salesmen who worked this town are still with them and cannot even get an answer out of the heads of the concern, so I believe they are all in the same boat and tarred with the same sstick. Harry McMahon, the worst offend- er of this crew, is a disbarred collec- . tion attorney of Detroit, a smooth talker, a good salesman, but a non- communicative payer of bills. J. E.. Greene. —_———_.+.-~>___ If heaven is a place of joy, is not gloom sin? © Bad Results of Government Control. Written for the Tradesman. It is now estimated that net rail- road earnings for the first half of the fiscal year which ends: on June 30, 1923, will be fully $600,000,000 above the revenues guaranteed by the Gov- ernment. The understanding was that an amount equal to one-half of these excess earnings should revert to the Government to reimburse it for sums paid out on the original guarantee, but it appears that the Government not only is not receiving its just portion of such earnings, but is having some trouble in getting tangible reports cov- ering the transactions, Such being the case, the Interstate Commerce Commission will naturally be inclined to make an investigation and the greater part of such revenues will be absorbed in getting at the de- tails. The question of interest is: Will it be better to await the pleasure of the railroads in effecting a settle- ment on the basis of their own reckon- ing or permit the I. C. C. to dissipate these dividends in scientific research? Such figures as have reached the eye of the public would indicate that the Federal Government is still expending vast sums of money in reimbursing the railroads for war loans, or per- haps it would be better stated if we said, to fulfill the guaranty of dividends for such roads’as were controlled by the Government. Up to Oct. 31 of the present year Uncle Sam had paid the railroads something like one half billion under the guaranty section and had loaned the roads fully as great a sum. Some of these fayments were in full, but in most cases only partial. Final pay- ments have been made to only ninety- six roads, while there are still 250 reaching into the Treasury for susten- ance, and this over two and one-half years after Government control ceased. The Government is really out of pocket “by the transportation act of 1920 the grand total of $665,000,000 and it is these indemnity payments which account mostly for the deficit this year in the Nation’s financial af- fairs. Before the Government began financing many of these roads they were usually in the hands of unions, because there was rea ly no excuse for their existence, and it.seems an utter folly to try and bolster them up by Government financial support, but surely they will again become wards of the Federal courts just as soon as Government suprort: is withdrawn from them. It would be interesting to know if the Government will really participate in this melon cutting of $600,000,000, the before: numbered net profits of various roads, after paying to investors the dividends guaranteed by Federal regu.ations. Frank S. Verbeck. His Reaction. “Could you tell me where I could get some giant firecrackers?” asked a strong-faced woman of the merchant. “We can order them for you. May I enquire what you want with them?” “To wake my husband. He has gotten so he pays no attention to an alarm clock. The only thing that will arouse him at all is a noise like a biowing-out automobile tire,” ' epee da ST MNRIRREE es EHR ene Sea is December 138, 1922 # * MICHIGAN TRADESMAN Uncle Sam Carrying Chips on Both Shoulders. Battle Creek, Dec. 12—There is some logic, and likewise a possibility of much vexation in the suggestion cf Representative Tinkham, of Massachu- setts, in a recent communication to President Harding, suggesting action of Congress to enforce the fourteenth as well as the eighteenth, amendment to the constitution of the United States. Those familiar with the fourteenth amendment will remember that it fro- vides for a reduction in a state’s repre- sentation in the lower house of Con- gress in proportion to the number of mai‘e citizens denied the right of suf- frage and which was adopted shortly after the Civil War when sectionalism was at a fever heat. What was known as the “Ohio idea” prevailed, which was a waiting policy of “letting sleep- ing dogs lie’ and permitting the South to solve the race problem in its own way by a sort of tacit consent. The amendment is still a part of the con- stitution, but absolutely without effect for the reason that public sentiment is directed against it. Now it so happens that Representa- tive Tinkham is a potential leader of the wet e‘ement and he fully realizes that the South is-and has been, at least in some states, boiling over with dry sentiment. He therefore takes the posi- tion that if a majority of Congress, es- pecially members from these states, insist on the maintenance of the Vol- stead act to carry out the intent of the eighteenth amendment, they cannot consistently oppose the enforcement of the other amendment which also vitally affects them. The trouble with the Tinkham sug- gestion is that the several representa- tives from the states mentioned are not and never made any pretense of consistency. Their only reason for promulgating prohibition was to keep liquor away from the negro, and for many years prior to the Volstead leg- islation there was never a time when a white man could not frocure all the liquor he desired without fear of the law. It was then, as it is now, a question of public apathy or public sentiment, and respect for Federal laws has had very little to do with their enforce- ment, especially when it entailed some fancied sacrifice of personal desires. It is a fact personally known to the writer from observation not in the South alone but in sections of our own commonwealth that liquor is trafficked openly—sold right over the bars and without any evidence of the existence of the old $25 Federal license, which permitted such sales. In Florida boot- leggers are a common nuisance, as much as the old-time saloon keeper, in that they are ever on your trail, offer- ing their wares in public places and seeming to have no fear of the Vol- stead or any state enactment. All respect for Federal laws is at a very low ebb and even peop‘e of most respectable connections have gone in- sane on the one idea of “putting some- thing over” on Uncle Sam. The Federal constitution, for this reason and the peculiar construction placed upon it by the courts, is a weakened reed and needs bolstering up by a rigid enforcement of all its pro- visions. Such an enforcement would Erove a give-and-take proposition, as under the decisions of the U. S. Su- preme Court certain sections have been almost nullified by opposing views expressed in both majority as well as minority opinions of the full bench. A rigid enforcement of the eigh- teenth amendment will have its results.- If the public in general are opposed to the laws in existence, there will be a way of correcting them to meet wi public approbation, but laxness in enforcement breeds contemft for these regulations, and this will become as inoperative, as has the other amend- ment soft pedalled by the “Ohio idea.” Congressman Davis, from a Minne- sota district, was one of the few repre- sentatives who opposed the war and voted against it. At* two elections since his action on the question, he was returned by a very meager plura'- ty, but the returns from the recent election, notwithstanding the cyclone which swept many so-called loyal representatives into oblivion, show that Davis, notwithstanding his war record, has been returned by an un- precedented majority. Flag waving seems to have ceased and we notice recently that out rages on American citizens in various for- eign countries, as well as by our neigh- bor Mexico, ‘have not elicited any ex- citement in our National legislative ha‘ls or suggestions of the use of our military forces in enforcing respect for our flag. Troubles in the near East do not seem to claim much attention from that patriotic “contingent who were rallying around the colors a few years ago. Is it possible that war records have lost their power for patriotic at- tention and _ public approval? It would take a direct attack on Ameri- can territory to arouse much enthus- iasm or at least Congressional action by either Republican or Democrat; hence Uncle Sam is carrying a chip on either shoulder. Frank S. Verbeck. —_———-—-—————— Boys Will Leave the Farm. Written for the Tradesman. George Peters, of Scio, township Washtenaw county, Michigan, adver- tises his farm for sale. He thinks he has worked on a farm long enough. He is only ninety-eight years old, but still old enough to know that if he hired men to manage and work his farm for the next ten or a dozen years he would not be free of care and anxiety and not likely to have anything left to pay his funeral expenses. A few years ago Mr Peters oc- casionally wrote very interesting and forcible articles for the papers, and were he te be freed from the farm he might resume work that could relieve the monotony which is so often the lot of those who give up their life oc- cupation. Can any young man who is anxious to leave the farm select any vocation which is so favorable to long life as work outdoors on a farm? Can any one find a safer place to invest money than in land upon which he is to make his heme? The first half of any one’s life may well be study and struggle; after the age of fifty there should be thirty, forty, fifty years to reap, to enjoy, to realize achievement, to give the world the benefit of accumulated knowledge and experience. Too many public teachers are proclaiming only theories, visionary frrojects, methods which older ~people have tried and proven valueless. E. E. Whitney. --o Gifts Worth While. Give a man a horse he can ride, Give a man a boat he can sail; And his rank anl wealth, and his strength and health, On sea nor shore shall fail. Give a man a pipe he can smoke, Give a man a book he can read; And his home is bright with a calm delight, Though the room be poor indeed. 7 Give a man a girl he can love. As I, O my love, love thee; And his heart is great with the pulse of Fate, : At home, on land, on sea. James Thomson. —_+2-2-——___ - Because you have always made money by following certain methods, it does not necessarily follow that you could not be making more money by a change in methods. Our Christmas Greeting The year happily closes with gladness. Its swiftly passing days with their toil and care have all the while been moving to- wards the Christmas season, with its greetings, its gifts, its laugh- ter, its mystery and its joy. The ever new grace and gladness of the Christmas story. The wisdom of cheerfulness and good will, The privilege of unselfishness, The laying aside of toil and care. The putting away of vexing and disturbing thoughts. A wider outlook, a broader charity, a more tender: heart. The worth of cheery greeting and kindly benefaction. The warmth and glow of the fireside. The sanctity of friendship and affection. The homecoming and the feasting. The merriment and the laughter of the children. The remembrance of the absent and their messages from afar. The renewal of youth through sympathy with childhood and the poor. The kindly esteem of friendsand kindred. Sacred recollections and forelookings. The happiness there is in making others happy. These are some of the elements of the Christmas joy. May they contribute in ample measure to all to whom this greeting comes and unite in giving meaning and worth to the children’s festival, in the cheer of which the children of a larger growth still claim a share. So may there be for those who read this message of good will and the abiding gladness of a MERRY CHRISTMAS. WoRDEN (JROCER COMPANY Grand Rapids Kalamazoo—Lansing—Battle Creek. The Prompt Shippers. 4 MICHIGAN TRADESMAN December 18, 1922 MOVEMENT OF MERCHANTS. Ludington—The Widmark Lumber Co, is building an addition to its plant. Pontiac-r The - Ametican, Savings Bank thas decreased \its capital stock: from $400,000 to $200,000. Fostoria—The Fostoria State Bank has been incorporated with an author- ized capital stock of .$20,000. Lansing—The _ .Hall Ltd., has changed its name to the Hall-Higgings ‘Coal Co., Ltd. Redford—The Grand River.Lumber. & Coal Co. has increased its capital stock from $75,000 to $175,000. ‘Carson City — The Rockafellow Grain Co. has increased its capital stock from $40,000 to $160,000. Clinton—The Smith-Richmond State Bank has changed its. name to .the State Savings Bank of Clinton. Farmington—The Farmington Lum- ber & Coal Co. has increased its cap- ital stock from $25,000 to $75,000. Saginaw—Heavenrich Bros. & Co., 301 Genesee avenue, clothing, has in- creased its capital stock from $60, 000 to $120,000. . Detroit—The Great Northern Oil & Gas Co., 5981 Woodward avenue, has increased its capital stock from $99,- 000 to $600,000. Sturgis—The. Sturgis .Lumber & Supply Co. has opened a new lumber yard. It is under the management of H. G. Kershner. Detroit—William R. Hamilton & Co., 3975 Cass avenue, undertaker, has increased its capital stock from $5,000 to $100,000. ' Adrian—The Mutual Oil Co.; 404 National Bank of Commerce building, has increased its capita] stock, from, $100,000 to $200,000. Detroit—Fabbrizio & Passero Co., 112 Madison avenue, dealer in men’s furnishings, has changed its name to D. Fabbrizio Incorporated. ‘Ludington—The Stearns Coal & Lumher Co. has increased its capital stock to $900,000 and 40,000 shares no par value to $100 per share. .Tawas Citvy—The Iosco Mercantile Co. has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Escanaba—The Sawyer-Stroll Tim- ber Co. has been incorporated with an authorized capital stock of $50,009, $5,000 of which has been eahsceied and paid in in. cash. ,Owosso—The Mulhall-Erb Co, Elm and Genesee: streets, lumber and builders’ supplies, has increased its capital stock from $26,000 to $65,000. Midland—The Dow Chemical Co. has changed its capital stock from $1,500,000 and 75,000 shares, no par value, to $1,500,000 and 75,000 shares at $25 per share. Grand Ranids—The Affinity _ Ca. 23 Division avenue, South, has increased > its capital stock from $15,009 to $300,- 000 and changed its name to the Robert Bauer Laboratories, Inc. -Manistique—The Royal Fox & Fur Co. has been: incorporated with an- authorized capital stock of $25,000, of which amount $24,000 has been sub- scribed and $1,000 paid in in cash. -Caro—Isaac Belknap, who recently sold his interest in the Kinde meat market to C. B. Putman and Frank Kinde, has purchased an interest in - Corporation, - * Been incorporated Avith an dathoriced Huston. Co.,. ‘capital stock of $10,000; ‘ing wilt house’ thrée the Tait Market, which will be styled Belknap & Tait. Detroit—The Livingston-Klein Fur wholesale. dealer,’ has capital stock of $20,000, of which amount $10,000 has been subscribed and $8,600 paid in in cash. Detroit—The Hielscher Motor Sales Co., 2435 East. Milwaukee: street, has been incorporated with an authorized of which amount $3,000 has been subscribed and $1,000 paid in in cash. Detroit—The. Detroit. Kum-Bak Traveling Stores Co., 112 Kenilworth avenue, has been incorporated with an authorized capital stock of $12,- 500, all of which has been subscribed . and $11,250 paid in in property. Pontiac—A. P. Lincoln, in the drug business for the last forty years, was found dead ‘in. bed Wednesday from heart failure. He was 56 years old. He had. attended a lodge meeting Tuesday evening and retired in ap- parently good health. Allegan—Weldon: Smith has pur- chased the brick block in which his bakery is located, together with the warehouse across the alley and secur- ed a twenty-five year lease of a ten foot strip of land off the.Marty prop- erty to the south on which he will build an addition to accommodate the ‘ ovens, St Louis—Jacob Anspach, proprie- tor of the Boston Store, mainly dry goods, has sold his stock and store fixtures to the Michigan General Stock ‘Buyers Corporatron; of Detroit, who has taken possession and placed the business under the management of Max Seigel and Max Warren, of De- troit, who are arranging a apecial sale of the stock. : Evart—At a recent bank meeting President V. R. Davy presented a pass book issued by a Detroit bank in 1876 showing a savings: deposit of $1, and deposits from time to time until the amount reached $600. ‘This constituted the capital with which he came to Evart in 1880 and established a mercantile business which has grown to one of the most extensive in this’section of the State. Ypsilanti—Ypsilanti merchants tried something new this season. They held a Christmas opening last Tuesday evening, when every store had its window attractively’ garbed for the beginning of the holiday season. No goods were sold. The better business committee. of the city furnished a big bow of blue ribbon for the most orig- iral’ Christmas display. were the sorority pledges from the Normal college and the bow was awarded to Ray Cotton. Detroit—Great interést ‘is being shown by local merchants following the announcement a large new $12,- 000,000 hotel and theater building is to be erected at the northeast corner of High Woodward. Ground is to be broken this month and the build- new modern theatres. This will have a decided - effect on business in the region im- mediately below Grand Circus Park, as at ledst two of the most popular theaters in Detroit are.to be razed next year. tion in the new building, they. will The judges If they move to a loca-. necessarily move the shopping center of the town. For a number of years there has been an effort on the part of business firms to get away from the high-rent district of lower Wood- ward avenue. Manufacturing Matters. Detroit—The Cable Piano Co. has increased its capital stock from $5,000 to $500,000. Detroit—The Peninsular Cigar Co. has increased its capital stock from $15,000 to $100,000. Holland—The Bay View Furniture Co. has increased its capital stock from $60,000 to $150,000. Detroit—The Detroit Rubber Prod- ucts, Inc., has increased its capital stuck from $35,000 to $50,900. Grand Rapids—The Gage Furniture Shops, Inc., has increased its capital stock from $10,000 to $15,000. Albion—The Union Steel Products Co., Ltd., has imcreased its capital stock from $500,000 to $1,000,000. Hastings—The Grand Rapids Book- case & Chair Co. has increased its cap- ital stock from $200,000. to $400,000. * Muskegon—The Simonson Lumber & Machinery Co. has changed its name to the Lake Shore Machinery Co. Detroit—The Federal Screw Works Co., 3400 Martin avenue, has increased its capital stock from $60,000 to $180,- 000. Detroit—The Thomas Forman Co. is rebuilding its flooring mill and trim factory which was recently destroyed by fire. Detroit—The Daigle Iron Works, 1967 West Lafayette avenue, has in- creased its capital stock from $10,000 to $350,000. Detroit—The Cadillac Machinery Co., 452 Lafayette street, East, has increased its capital stock from $16,- 000 to $25,000. Saginaw—The Mershon-Eddy-Par- ker Co., salt, planing mill, etc., has iz creased its capital stock from $400,- 090 to $600,000. Detroit—The Automatic Bidets Co., 1145 West Grand boulevard, has increased its capital stock from $200,- 000 to $1,200,000. Detroit—The . Abbey-Scherer Co., 4341 Horatio street, iron and wire works, has increased its capital stock from $2,000 to $100,000. Detroit—The Boydell Bros. White Lead & Color Co., 432 East Lafayette street, has increased its capital stock from $150,000 to $337,500. Detroit—The Armstrong Co., man- ufacturer of paint specialties, putty and cement, has increased its capital stock from $100,000 to $200,000. Detroit—The E. & B. Manufactur- ing Co., 635 Mt. Elliott avenue, dealer in electric supplies, has increased its capital stock from $18,000 to $54,000. Grand Rapids—The Grand Rapids Textile Machinery. Co.,*° 1405 South Division avenue, has increased its capital stock from $30,000 to $150,000. Detroit—The Dare Aircraft Co., 1205-Griswold street, has increased its capital stock from $125,000 to $500,- 000 and 175,000 shares no par value. Detroit—The American Manufacturing Co. 311 Majestic building, has changed its name to the Abacon Building Manufacturing Co. Building . Wells —The Delta Chemical Co. has increased its capital stock from $300,000 to $800,000 and changed its rame to the Delta Chemical & Iron Co. Detroit—The Met-All Manufactur- ing Ce, 2040 Penobscot building, has changed its capitalization from $500,- 000 to $200,000 and 30,000 shares no par value. Detroit—The Charles B. Bohn Foundry Co., 3651 Hart avenue, has increased its capital stock from $1,- 000,000 to $500,000 preferred and 100,- 000 shares at $10 each. Detroit—The Dautrick Johnson Manufacturing Co., 6146 Cass avenue, has increased its capital stock from $15,000 to $20,000 and changed its name-to the Overhead Door Co. Bad Axe—For the purpose of speed- ing up the delivery of cream for but- ter manufacture the Thumb Creamery Products Co. will inaugurate a system of truck collection between now and spring. Bay City—The Columbia Sugar Co. finished its shortest slicing. season, Sunday, when the last of the beets went into the mill. The factory will run about one more week on sugar making. Detroit—The Huggins Tool Co., 248 Congress street, West, has merged its business into a stock company un- der the same style, with an authorized capital stock of $90,000, all of which has been subscribed and paid in, $9,- 000 in cash and $81,000 in property. Birmingham—The Forward Dairy System has been incorporated to man- ufacture and deal in machinery and appliances for milk and dairy prod- ucts, ice cream, etc., with an author- ized canital stock of $250,000 preferred and 5,000 shares at $1 per share, of which amount 2,500 shares has been subscribed and paid in in property. Bay City—The Michigan Sugar Co. will ftnish slicing this week, and the West Bay City Sugar Co. will be through shortly. The production of sugar here is the smallest in years Beets were poor, due to bad weather conditions and a leaf blight, but their content of sugar was unusually high. The output of the Columbia will be about 18,000,000 pounds, that of the Michigan probably around 15,000,000, and that of the West Bay City around 11,000,000. ——_—_-+ + __— The Secret. Upstairs and downstairs, All around the place, There is a happy flutter Like a smile upon a face; A secret in the kitchen, A whisper in the hall; A pile of bundles hidden Behind the closet wall! What is the happy secret? What does the flutter mean? The little fire has told it With chuckles in between. The clock has ticked it softly, The kettle sings it out— ‘It’s just three days till Christmas! That’s what it’s all about!” _——____o- -e__—_-- Corporations Wound Up. The following Michigan corfpora- tions have recently filed notices of dissolution with the Secretary of State: Panacea Water Co., Mt. Clemens. Lawson-Clark Land Co., Royal Oak. Michigan Realty & Construction Co., Saginaw. Goldsmith Auto Trim Co., Grand Rapids. Parrott Heater Co., Detroit. Citizens Fuel & Supply Co., Flin North Branch Grain Co., North Branch, Inc., ae December 13, 1922 Essential Features of the Grocery Staples. Sugar—The market is from a week ago. Tea—The market has had a quiet but steady week. There is buying every day, but not in very large lots. In spite of the quietness of the demand however, practically everything in tea is steady to firm, especially in Ceylon and Indias. The consumptive demand for tea is very fair. unchanged Coffee—An improvement in. Brazil- ian exchange during the week did what changes in Brazilian finances usually do to the coffee markets ‘of this coun- try, cause an increased firmness in the Rio and Santos markets here, speaking only of coffee sold green and in a large way. This was more noticeable in the cost of Rio than Santos, and more especially for No. 7 Rios, the standard grades, which are scarce. The jobbing market for roasted Rio and Santos coffee remains unchanged with a fair demand. Mild grades show no change for the week; demand fair. Canned Fruits—Another period of continuous demand for Hawaiian pine- apple has passed, with the distributing element unable to get sufficient quan- tities of sliced of all grades and sizes. It is not a question of price or of brand* as of getting suitable jobbing lots. A large volume of business would have been done if the stocks were available. There are no hidden stocks in any quarter and active com- petition for everything in sight. Other fruits are less active in comparison. In fact, there is no real interest in California fruits on the Coast or in resales of spot. goods. Most traders have a sufficient assortment and are not replenishing in a large way. Peach- es remain steady. There is -very little demand for apricots. “Cherries are firm but inactive. Apples are taken as they are needed but not in large blocks, Canned Vegetables—During Octo- - ber and early November the canned food market was like normal seasons as to volume of stocks moved from first hands to jobbers, but since the middle of last month there has been a reaction, which has been increased to the point of causing a very dull market as to buying in the country or on the spot to take care of. future re- quirements. Last week added little worthy of extended comment. The market was just plain dull in nearly all departments but without radical price changes. say that they do not expect to do much new business during the re- mainder of the month. There is some opportunity to find bargains, but there is not enough speculative de- mand to take advantage of them. Buy- ing is extremely conservative and if the goods are not actuatly needed at- the moment they are apt to be pass- ed up. Southern tomatoes are firm but not ready sellers. No. Is are firmer, as they are already «uite scarce. The two popular sizes were held at the same price levels all week. Peas are firm: but inactiye for country , buying. The most desired grade, standards, has been so well cleaned up that New York and Wisconsin packers are not willing to meet the buying ideas of jobbers. Most dis- Most buyers frankly , MICHIGAN TRADESMAN tributors are using their contract stocks for their retail trade. Corn is steady to firm, according to the can- ner. Buying is sufficient to cause a steady tone, but firmness is contrib- uted by many canners who refuse to sell freely, expecting advances after the turn of the year. Asparagus is selling in moderate volume and is firm. Canned Fish—The salmon market on the Coast can hardly be reconciled to that on the spot. In the West considerable strength is shown, more on paper, it appears, than in actual sales, but distributors have firm ideas and are trying to work up their pinks and reds to higher levels. Buying is mostly on the spot, as there is no more than a normal. consuming de- mand for both varietiies and little speculative interest for spring ‘distribu- tion. Chinooks remain scarce and wanted. Maine sardines are quoted at the old levels, but canners announce that they will soon raise their asking prices. They have little surplus and expect a good jobbing demand after - January 1 and through the early part of 1923. California and imported sar- dines are taken as they are needed. Lobster and crab meat are firm and taken in fair volume. Shrimp is. in light supply on the spot. Dried Fruits—The dried fruit mar- ket is rather a one sided affair. The erratic delivery of stocks from primary points all season has resulted finally in sufficient stocks for immediate use and with the future outlook uncer- tain there has been a pronounced lull in buying at the source. Jobbers who cater to the retail trade for its. Christ- mas supplies are disappointed at the volume of business done so far, for the, demand is: dike that just before Thanksgiving, conservative and based upon actual needs. There is little de- sire to’ buy altead-iand to ‘create a . surplus to carry into 1923. An easier feeling has-developed on the spot as a result of this condition of affairs ‘but it. has not affected the primary markets in any important way. A trace of weakness has resulted from the pressure to sell, exerted by some of thé speculative holders who expected a firmer and more active market to prevail now than at the time they made their purchases some few weeks ago. Fresh fruits are still plentiful and cheap and these compete keenly with dried offerings. Prunes on the spot are quiet. There has been some resale business on the spot but this has been principally of stocks on the dock as they have been unloaded from fresh receipts and have been of- fered for sale to avoid further carry- ing charges. Little interest is shown in fruit on the Coast with January shipments rather neglected. ' Packers think that-the-present dullness is tran- sient and will disappear after the mid- dle of January. Raisins are weak :in the bulk,Thompson -and ‘three’ crown loose muscatel line. The. flurry in the market a few weeks ago led to buying by speculative interests who are; ROW, inclined, to unload and other lines. are ‘in’ a_ better ‘position. Cur- rants: are firm, due to a scarcity of stocks on the spot. Recent arrivals of Smyrna figs have relieved the shortage felt keenly earlier in the sea- ‘pared to other offerings. son. There is not so much heavy buying in advance of current needs. -Apriicots and peaches are quiet. Rice—The domestic rice market on the spot is affected by the season. Job- bing operations are curtailed, as ‘is usual at the end of the year, and the only real demand is for small lots to meet actual needs. A> fairly -healthy undertone exists, however, as during the past: week the primary markets developed more strength and this was reflected here by a desire to hold spot quotations unchanged. In the South increased foreign and domestic buy- ing has occurred. Rough rices in the South are higher, with screenings also held with more firmness. There is not a great deal of business passing in foreign rice, but the moderate offer- ings are not urged to sale. No in- crease in spot stocks is expected until late in January. Nuts—More buying for the Christ- mas holidays is expected this week compared to last: Thanksgiving stocks were taken in moderate volume and not in excess of the distributor’s needs, indicating a repetition of the first holiday’s orders. Supplies of most nuts in sight are not heavy but are sufficient. California walnuts have sold as well if not better than other nuts. -Foreign stocks in many in- stances are not up to their usual stan- dard, concentrating the attention to a few lines. There is a firm trade in almonds of all types with first hand distributors firmer in ‘their position . than jobbers. Brazil nuts are moving well for the season and when com- Pecans are scarce and high. Candles—With large variety of sizes, shapes and colors in Christmas can- dles available this year there would appear to be no reason why the aver- age grocer should not do a nice vol- ume of profitable business if he will display the line. The use of a large candle in the front window of the home on Christmas Eve to light the Christ child on His way is growing. This year there are available large candles fashioned specially for this usage. A chance for many a grocer to create some added sales and with them profits also by featuring this type. Brooms—Following advances on broom prices last month in which the aviation ranged. from 50c@#l per dozen, a further increase of 50c has become effective. Broom prices bid fair to remain high for some time. The broom corn crop was small this year while the prices of most acces- sories in broom production have also advanced in marked degree during'the past three months. Syrup and Molasses—The demand for the finer grades of molasses goes right along and is at least as much as it ought to be for the season. Prices show no change, but are firm: Sugar syrup is in quiet demand, with fairly steady. prices. No change for the week. Compound-syrup is fairly ac- tive. Prices practically unchanged. Beans and- Peas—The market for all varieties of dried. beans is quiet, but not weak. In fact, practicaily all varieties of beans are extremely firm on account of scarcity. Prices are tending upward. Green and Scotch — 5 peas are ‘unchanged, with ‘also ‘an up- ward: tendency. Cheese—The market is firm at prices ranging about the same as a week ago. Stocks in storage are about the same as last year and the make at the pres- ent time is reported to be considerably short of a year ago. The consumptive demand is only fair and we do not look for much change from the present basis of quotations in the future.. Provisions—Everything in the smok- ed meat line is steady, with a light consumptive demand and with average price about the same as last week on the different. cuts. Pure ‘lard is firm at about %ec higher than a week ago. Lard substitutes are steady at prices ranging about the same. Dried beef, barreled-pork and canned meats are all at normal sale prices ranging about the-same as last week. Salt Fish—The market for mackerel has eased off a little during the past week, due to the extreme quietness of the deinand. Buyers are still working on the stocks which they: took in sev- eral weeks ago. This has caused some dullness and it is beginning to affect prices. There has been no radical de- cline, but. prices are undoubtedly some- what easier than they were-a few weeks ago. ——_—e-2---—_- Shift in Ownership’ of Hardware Stock. Boyne City, Dec. 2—Another change in the business community will take place about Jan. 1. Wm. P. Vought, who has been with the Boyne City Hardware Co. for many years, to- gether with L.. W. Siegal, of the Char- coal Iron Co., of this place, will take over the business of the Hardware Co. Both men are well and very favorably known in the town. Mr. Vought, be- sides being a good business man, is an ardent base ball fan and has been the moving factor in keeping our streams stocked with trout ever since he has been here. He is Vice-President of the Chamber of Commerce and has been on its board of directors since its organization. He is one of our most progressive and wide awake citi- zens. Mr. Siegal came here as book- keener for the Iron Co. and during and since the war has been local man- ager of the plant.. He is Secretary of the local Rotary Club and is a man of sterling qualities. We expect that this team will make the hardware company still more a dominant factor in our business community. Boyne City, through its two most prominent church, has been putting on a campaign for law enforcement that will make its influence felt for a generation. Under the leadership. of two popular and forceful evangelists the Methodist congregation has been holding a series of special meetings. The results, both in deeper feeling of responsibility of the members and an awakening of those not connected with the ‘church, have been very gratifying to the Christian body of the town. It is greatly to be regretted that the various detached companies of Chris- tian people do not: get together in a body in this form of attack on the enemy of righteousness, instead of each making a separate campaign. Fhe Devil shows better generalship. He keeps his cohorts together and his ranks closed up. Some one has been putting a dose of pep in our local paper. The: man- agement is to be complimented on the improved appearance, as well as the increased quantity and quality. ef.the local and county news..::A paper ‘that gives its readers something to look for and talk about never: needs to. offer prizes for increasing circulation. Dont’ forget about the skiis. and to- boggans. ee Maxy. MICHIGAN TRADESMAN December 13, 1922 Proceedings of Grand Rapids Bank- ruptcy Court. Grand Rapids, Dec. 4—On this day was held the first meeting of creditors in the matter of Otto Frisbee, Bankrupt No. 2182. The bankrupt was present in person and by attorney, Amos Paley. The bankrupt was sworn and examined with- out a reporter. No claims were proved and allowed. No creditors were present. The case is a no-asset one, therefore it has been closed and returned to the district court. The first meeting was adjourned, no date. On this day also was held the final meeting of creditors in the matter of E. J. Carroll, Bankrupt No. 2112. The bank- rupt was not present or represented. The trustee was present in person. The trustee’s final report and account was approved and allowed.. Certain of the balance of the assets were sold. The balance of the accounts receivable were sold at auction. The bills of the attorney for the receiver, trustee and petitioning creditors were passed upon and allowed. An order was made for distribution and for the payment of a supplemental first and a final dividend-to creditors. The final meeting was then adjourned, no date. The case will now be closed and returned to the clerk of the district court. On this day also was held the first meeting of creditors in the matter of Charles Gabriel, Bankrupt No. 2181. The bankrupt was present in person and by attorneys, Hawley, Eldred & Gemuend. No creditors appeared in person or by attorney. Claims were allowed against the estate of the bankrupt. Frank V. Blakely was elected trustee and_ the amount of his bond fixed by the referee at the sum of $200. The inventory and appraisal was filed. The bankrupt was then sworn and examined by the referee without a reporter. The first meeting was then adjourned, no date. On this day also was heid the first meeting of creditors in the matter of Gray Iron Foundry & Furnace Co., Bank- rupt No. 2164. The bankrupt was pres- ent by Edward Meyer, its president and Jennie Benton, its treasurer, as well as by Edward C. Farmer, attorney. Stephen H. Clink was present for creditors. Sev- eral claims were allowed against the estate of the bankrupt. George H. Cross was elected trustee and the amount of his bond fixed by the referee at the sum of $5,000. The first meeting was then adjourned to Dec. 18. On this day also were received the schedules, order of reference and adjudi- cation in bankruptcy in the matter of Lorraine Motors Corporation, Bankrupt No. 2193. The matter has been referred to Benn M. Corwin as referee in bank- ruptcy, who has also been appointed receiver. A custodian has been appoint ed and has the assets of the bankrupt in custody. The bankrupt is a corpora- tion located at Beverly, and operated an automobile plant turning out the ma- chine bearing the name of Lorraine. The schedules of the bankrupt list assets in the sum of $91,038.51 and liabilities in the sum of $82,322.80. The first meeting of creditors has been called for Dec. 21. A list of the creditors of the bankrupt is as follows: United States of America (excise ia 587.20 Wyoming Township (taxes) -- 1,047.79 Peter Boersma, Beverly (prefer- ven lapor: 23. 300.00 Peter Dwarhuis, Grand Rapids (preferred labor) —------_----_ 107.50 Kent State Bank, Grand Rapids (first mortgag: e) Se 26,840.41 Kent State Bank, Grand Rapids (second mortgage) ---_------- 22,094.42 H. J. Dornbos, Grand Haven, (third mortgage ----------_--- 11,637.84 Wolverine oe & Model Works, Grand Rapids... 102.44 Breen & Holaday Fuel Co., Grand ON 33.00 J. J. Bolt & Son, Grand Haven 200.00 Camera Shop, Grand Rapids __-_ 69.97 F. G. Dewey, Detroit ~--_----~- 20 Himes Coal Co., Grand Rapids 100.00 Michigan Mutual Liability Co., Tiptree 58.88 O. K. Mfg. Co., Dayton -------- 73.00 Perfex Radiator Co., Racine 468.00 Reed-Tandler Co., Grand Rapids 437.46 Standard Wheel Co., Terre Haute 1,000.00 Standard Parts Co., Cleveland 626.99 Steel Clad Auto Bow Co., Holland 123.75 Transcontinental Freight Co., ~~ WGP 269.70 U. Guage Co., New York ---- 98.37 Wolverine Pattern & Model Works, Grand Rapids ---__--- 90.85 Acem Universal Joint Co., Kala- TeRwOG a 11.00 Alden & Judson, Grand Rapids -- 8.85 Acme Se - Plaster Co., ae eer 9.00 s ‘W. Mfg. Co. Chicago ____ 19.00 y State Pump Co. , Boston -- 10.06 Bovkcwith: Chandler Co., Newark 128.50 Bixby Office Supply Co., Grand Besa 2 12.80 William Brummeler & Son, Grand Saas 15.98 Central Michigan Paper Co., Grand Mee 51.60 Central City Book Bindery, Ne 3.00 Chilton te. Philadelphia _-_-_- 90.12 Clayton & Lambert Co., Chicago 3.29 City of Jackson, Jackson --__-- 51.89 Cortescope Co., Cleveland -_._-- 104.75 D’Arcy Spring Co., corel 2 730.25 Detroit Vixen Co., Detroit —-___- 11. Leo H. Dyer, Bridgeport, Conn. 48.00 Douglas & Lamason, Detroit ____ 11.75 Daily News, Grand Rapids —_ 17.25 P. E. Engiehardt & Co., Detroit 23.03 Cc. C. Edgerton, Grand Rapids __ -6.85 Eggleston Pattern Shop ________ 48.36 ‘Flint Motor Axle Co., Flint ____ 20.02 Foster, Stevens & Co., Grand R. 23.38 Enameling Wks., Grand Rapids 6.00 Herald, Grand Rapids —______-_- 37.99 Press, Grand Rapids ______-_____ 67.76 G. R. Wood Finishing Co., Grand Rapids -.= 0 4.35 Greenville Fair Association, Greenville 2. 8.00 Grant Lees Gear Co., Cleveland — 26.40 Gray-Hawley Mfg. Co., Detroit 72.50 Goes Litho. Co., Chicago —_____ 165.00 Heystek-Canfield Co., Grand R. 4.52 Hayes-lIonia Co., Grand Rapids__ 104.04 AR. K. Jardine Lumber Co., Grand Rapids ._.._.._- =. 359.74 Jackson City Patriot, Jackson_ 3.08 News, Jackson: 2.0 1.05 Cc. E. Kilimer, Jackson —_---__- 309.19 Robert Lake Co., Grand Rapids -75 Lepard’ & Gray (address unkn. 34.75 Cc. J. Litscher Electric Co., Grand Rapids _.._..... 23.48 List Brass Foundry Co., (address unknown) —_-_--_-__ 2.40 Michigan Boiler & Iron Co., Grang anids —...:.. 8.75 Michigan Tire & Accessory Co., Grand Rapids __-_------____- 6.10 Mills-Broderick Co., Grand Rap. 22.00 Murphy Varnish Co., Chicago —-_ 20.43 George A. Nichols, Grand Rapids 3.74 North American Motor Co., Pottstown, Ta. os 17.10 Pioneer Foundry Co., Jackson -_ 8.84 Perfection Engine Co., Milwaukee 20 40 Perfex Radiator Co., Racine ____ 348.44 Perfection Heater Co., (address unknown) —---------~- 17.50 Sentinel Co., Milwaukee ___---__ 8.40 H. Sherer Co., Detroit ~--_-----_- 1,156.00 Stonehouse Carting Co., Grand RNR a a ee 19.00 Tisch-Hine Co., Grand Rapids __ 17.00 United Auto Ins. Agency Co., Grand: Bapids. 2. 218.30 United Electric Service Co., Grand Rapids —.—.._--..-.-_. 18.89 Underwood Typewriter Co., Grand Rapids: _._.-......-- 3.00 Vv. C. Plating Co., Grand Rapids 12.25 E. R. Wagner Mfg. Co., Milwau- BE eee 1.82 G. Warreli, Grand Rapids _----- 1.00 Cc. A. Willey Co., New York _-_-- 61.20 Winter & Stryker, Grand Rapids 299.21 Simon Osse, Grand Rapids ___-. 5.10 Michigan Mutual Liability Co., Grand Rapids ._.-.. 5.00 United Motors Co., Grand Rapids 43.83 J. J. Bolt & Sons, Grand Haven 427.00 Peter Boersma, Beverly ~------- 497.00 The following are creditors by virtue of having their notes for stock in the bankrupt corporation, which were by such corporation endorsed and the notes now are held by the Byron Center State Bank, Byron Center: Joseph Gietzer, Moline ~_-.--_--- $1,500.00 Fred Averill, Moline 750.00 Charlotte E. Averill, Derr <0: 1,750.00 A. G. Vanden Heuien, Kalamazoo 200.00 Albert Geitzer, Moline __--_-____ 812.50 Edward Geitzer, Moline --__-_-_- 812.50 Charles Bisbee, Moline -_---_---- 750.00 Esther H. Bisby, Moline __-----_ 750.00 A. I. Kridles, Byron Center ____-_ 750.90 M. J. Heindeck, Alpine 1,500.00 Jesse Pickett, Dutton —~__---_-_--- 150.00 Dec. 5. On this day was held the spec- ial meeting of creditors in the matter of Producers Fuel Co., Bankrupt No. 2148. The bankrupt’s officers were not present or represented. The trustee was present in person. Various creditors present in person. The furniture, fixtures. and equipment of offices number 1, 2 and 3 were sold to Walter E. Miles, for $565. The yard equipment of the North End yard was sold to Walter E. Miles for $125. The offer of B. A. Vrieling, of $30 for the fixtures and furniture of the East End yard was rejected. The seven auomobile trucks were sold to A. B. Knowlson Co. for $3,800. The trustee was directed to secure an accounting from the Morris Plan Industrial Bank on the accounts receivable that were pledg- ed to it by the bankrupt. Additional claims were allowed against the estate of the bankrupt. The special meeting was then adjourned no date. Dec. 6. On this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of William Van Beek, Bankrupt No. 2194. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and is a carpenter and contractor. The schedules of the bankrupt list assets in the sum of $100, all of which are claimed as exempt to the bankrupt, and liabilities of $919.25. The date of first meeting has not been set from the fact that there are no assets in the estate which are not claimed as exempt. Upon re- ceipt of necessary funds the first meeting of creditors will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: — Furniture Co., Grand a es $122. = Jurries Pate Co., Grand eg 98. Singer Sewing Machine Co., G. R.. 47. 00 Roedeman Bicycle Co., Grand R._ 6.50 G. R. Lumber Co., Grand Rapids__ 173.35 Grand Rapids 130,00 Grand Rapids 21.75 Cornelius Houstra, Century Fuel Co., Mollema Fuel Co., Grand Rapids Oakdale Fuel Co., Grand Rapids et Huizen, Grand Rapids _... Mrs. Korfler, Grand Rapids ______ 116.00 Martin Van Beek, Grand Rapids 21.00 Dr. W. I. Dixon, Grand Rapids __ 30.00 Dr. Freyling, Grand Rapids _____- 12.00 Dr. Hunderman, Grand Rapids ______ 21.00 Oom Hardware Co., Grand Rapids 35.00 F. Diepstra & Son, Grand Rapids 11.75 Hamstra Hardware Co., Grand R. 15.00 John Engelhard, Grand Rapids __ 25.00 Kilkman Furn. Co., Grand Rapids 10.00 Dec. 8. On this day was held the first meeting of creditors in the matter of Midwest Company, Bankrupt No. 2167. The bankrupt was present by Cecil Geer, one of the officers of the bankrupt cor- poration. Many claims were proved and allowed against the estate of the said bankrupt. trustee and the amount of his bond placed by the referee at $10,000. The first meeting of creditors was then ad- journed until Dec. 20. On this day also was made an order to show cause in the matter of Hugh Silverthorn, Bankrupt No. 2154. An offer has been received of $400 for all of the assets of the estate, including the ac- counts receivable. A meeting will be held at the office of the referee, at Grand Rapids, at 2 p. m., Dec. 21. The assets consist of stock, parts, equipment, ete., for the conduct of a garage, located at Greenville. All interested should be pres- ent at the time and place noted. Dee. 9. On this day was held the first meeting of creditors in the matter of Tony Bielskas, Bankrupt No. 2178. The bankrupt was present in person. No oth- ers were present or represented. No claims were proved against the estate. The bankrupt was sworn and examined by the referee without a reporter. The bankrupt was directed to pay the filing fee on or before three months from this date, he having filed his schedules with an affidavit attached setting forth his in- ability to pay the statutory fee for filing schedules. The first meeting was then adjourned without date. This being a no-asset case the same will be closed and returned as soon as the bankrupt pays into court the filing fee above men- tioned. On this day also was held the sale in the matter of L:berty Candy Co., Bank- rupt No. 2179. The bankrupt was present by Mr. Slootmaker and by Dilley, Souter & Dilley, attorneys. Several creditors Were present in person. Bidders were present. The original offer of $750 was considered and raised several times, the property finally being struck off to Joseph enihan at $1,100. An order was made confirming such offer. The special meet- ing was then adjourned without date. On this day was also held the first meeting of creditors Beniamin E. Fayrell, in the matter of Bankrupt No. 2186. Frank V. Blakely was elected - * amount of his bond placed at $500. The bankrupt was present in person and by attorney, Eugene B. Houseman. T. & T. F. McAllister were present for creditors. Claims were proved and al- lowed against the.estate of the bankrupt. The bankrupt was sworn and examined by Mr. McAllister. Frank B. Blakely was elected trustee of the estate and the Tne ‘appraisal taken by the receiver was adopted and coufirmed. The first meet- ing was then adjourned without date. On this day also was held the special meeting and sale of assets in the matter of Peninsular Brass Co., Bankrupt No. 2169. The bankrupt was not present or represented. Trustee presént in person. Bidders were present. The property was sold to Margaret Shaw for $425. The items not on the inventory were sold to J. R. Gillard for $1. Claims were al- lowed against the estate. An order was made for the payment of administration expenses and preferred claims, there being no funds for general dividends to ereditors. The special meeting was then adjourned without date. The case will now be closed and returned as soon as the funds on hand are distributed. Dec. 9. On this day also were received the schedules, order of reference and ad- judication in bankruptcy in the matter of S. Tyler, Bankrupt No. 2195. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of Grand Rapids. The occupation of the bankrupt is not stated in his schedules. The schedules list assets in the sum of $300, of which $250 is claimed as exempt to the bank- rupt, and liabilities in the sum of $1,000. From the fact that the assets are either claimed as exempt or worthless, the court has written for funds for the first meet- ing, upon receipt of which the first meet- ing of creditors will be called and note of the same made here. A list of the ereditors of the bankrupt is as follows: Michigan Trust Co., trustee of the Farmers & Merchants Bank, Grane Baoee 2)... $1,00.00 In the matter of Henry B. Hudson, Bankrupt No. 2188, the funds for the first meeting of creditors have been re- ‘ceived and the first meeting of creditors will be held at the office of the referee on Dec. 21 ——_22-2——— : Dangerous Suggestion. Boy—Father, do you know that every winter an animal puts on a new fur coat? Father—Hush! Not so loud! mother’s in the next room. Your , DID YOU SEE OUR CIRCULAR | p| Regarding Our Big Net Cash Ten Day Sale of ff | Quantities of Staple Dry Goods 5 IZ NUINL SEIN NEL NEL NEL NITE DUTY NELEC W i Below Mill Prices? 2 One will be sent upon request and after a careful reading, | we are sure you will immediately visit us or give your order to 4 our salesman, telegraph or telephone us, or write us by mail. | kK ONE MERCHANT SAID s S After buying several Thousand Dollars Worth of mer- Dy bs chandise that we certainly had low enough prices on such fine _ {5 be merchandise and LOWER THAN HE HAD SEEN OR b= HEARD OF FOR SOME TIME. : REMEMBER - This sale continues all during December until we have ie sold at least half of our $500,000 stock of staple dry goods | = and notions. i AGAIN WE CAUTION YOU iS To read our circular carefully. You cannot afford to fail = to realize the low price of and buy any and every item on the $ circular. Bl GRAND RAPIDS DRY GOODS CO. : Wholesale Only. : 5 x OUR! TN TE LAPSE APRN A MAN J PB. ZAIN RAS TRL sit I nH Sunalee yer Og ace or Shae nite as NCEA Peco ater NR Nm al ee reese ere ° rg acum December 13, 1922 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Dec. 11—The Ericson Grocery Co., which conducts a grocery and meat market on Spruce street, has purchased the Moher Meat & Provision Co.,s cold storage plant and slaughter house and, after re- modeling the place, wi'l equip it to do a general packing house business. Charles Nelson, who has had previous experience in the packing line, will be in charge of the new operations. The severe snow storm of last week tied up the country roads for a few days. The Dixie highway between Pickford and the Soo had to be aban- doned for a while and many cars were obliged to return to Pickford, not be- ing able to get through. The passengers of the launch Mopic. the popular river craft operating be- tween the Soo and Oak Ridge Park, had a narrow escape in the storm last Wednesday. The boat struck an ice cake and sank a few minutes later, while the occupants clung to the ice for more than three hours in a blind- ing snow storm until their cries for help were heard by the coast guards. The party were Mr. and Mrs. Guy McIntyre and their two year old nephew. They were brought to the Soo and Mrs. McIntyre was placed in the city hospital, as her feet had be badly frozen. Mrs. McIntyre left the hospital on Friday, and Mr. McIntyre and the boy went through the trouble without any iil effects. J. A. McDonald, age 72, one of the Soo’s pioneer residents, died last Thursday at his home, 727 Maple street, following an illness of but a few minutes, which was due to heart trouble. Mr. McDonald was a con- tractor and many of the Soo’s promin- ent buildings, including the city hall, court house and Loretto academy, were erected under his supervision. Mr. McDonald is survived by his wife, one son and three daughters, who have the symrathy of the community. “Winter wouldn’t be so bad if it wasn’t for the cold weather.” The last boat of the Pittsburgh Steamship Co. passed through ast week and this is practically the end of navigation for the year. It has been considered a very successtul year for the Pittsburgh Steamship Co., as there. were no severe labor troubles, and very few accidents. “Clemenceau eats so many eggs, chickens will be glad when he goes home.” The New Method laundry, recently opened for business, promises to be one of our latest successful enterprises. With its up-to-date machinery and capable manager, W. R. Robertson, it should develop into one of the city’s largest enterprises. It was somewhat unfortunate for the hotelkeerer at Hulbert who was fined for serving oleo for butter, as the law does not prohibit the hotels from using or serving it, providing they put up the regular card in the dining room which states that oleo is being served. Mr. McRae, proprietor of the Ster- lingville store, at Sterlingville, was a business visitor here last week. “So live that you think all people better than you know they are.” The Goodwillie plant, at Manistique. finished up its orders last week and will be moved to its new location. The boilers and engines will remain in the plant and it is hored that some other industry will take over the works, so as to give employment to those who have been thrown out of work by its closing. The Goodwillie plant came to Manistique about fifteen years ago when it purchased the Western Fac- tory Co.’s planing mill and, after re- modeling the place,, gave work to a large force of men and boys. They will be greatly missed by the mer- chants and others who have been helped by the enterprise. Fred C. Blank, a life-long resident of the Soo, was given a farewell re- ception last Friday evening by about 150 of his K. P. brothers. Mr. Blank MICHIGAN TRADESMAN is leaving this week for Los Angeles, Cal., where he will make his home in the future. Miss Delia Logan, who for many years was book-keeper at the Corn- well Co. here, has been made manager of the Hewitt Grain & Provision Co.’s branch at Manistique. Miss Logan has had years of business training and her knowledge of business should be a real asset to the company which she represents. The new high school building at Pickford will be dedicated on Dec. 14. Judge. Fead will be the principal speaker of the occasion. Pickford now possesses one of the finest high schools in the country which they may justly be proud of. “Tt would be great to know just who are sending us Xmas cards.” Wiliam G. Tapert. —_2~-<.__ Thirteenth Annual Re-union of Vet- eran Traveling Men. Detroit, Dec. 12—The thirteenth an- nual re-union of the Veteran Traveling Men’s Association will be held at the Hotel Tuller on Thursday, Dec. 28. The committee of hustling veterans who put their shoulders to the wheel to make successful affairs of their an- nual re-unions has this year been augmented by the addition of a few veterans of to-morrow—the younger members of the fraternity who have joined in the spirit of the occasion and promise to put over one of the biggest and best get-togethers ever held by the association. The inc.usion of the word veteran in the title of the association is more or less misleading, inasmuch as it often creates an impression that the organ- ization consists of men—weil, men who are in the decline of life or words to that effect. A visit to one of their happy and_sririted re-unions will promptly put into the discard any such idle thought. Some of the boys were born back in the sixties and occasion- ally a birth certificate might be pro- duced showing a date made out in the fifties, but old—not a bit of it. The only age exhibited by these past and present knights of the grip is that born of long experience. The exuber- ance of these experiences often clog the regu‘ar order of parlimentary pro- cedure at the afternoon business meet- ings, which in the light of the contrast between past and present transporta- tion, changed selling and business methods, hotel and numerous other al- tered conditions, are truly interesting. Even the newspaper reporter, in spite of the long list of assignments issued by his city editor, lingers to listen un- til necessity. causes a spirited dash: to cover the remainder of the town meet- ings. : This year will find a more generous sprinkling of the younger salesmen at the re-union as a result of the activity of Frederick Stockwel’, of Edson, Moore & Co., and Secretary Bush, who have prepared a generous fro- gram to follow the bountiful dinner which will be served to the members, their guests and families at 6:30 p. m. The original invitations announced the date of the thirteenth annual re- union as December 20, but owing to a conflict of dates that would prevent the appearance of two prominent speakers, it was decided that for the best interests of all and especially the convenience of the traveling men, Thursday, Dec. 28,. be the date seleci- ed. Traveling men in all diversified lines of business are cordially invited and are requested to pass on the invitation to all traveling men who might pos- sibly have been overlooked in the mail- ing list prepared by the secretary. Many prominent business men, former traveling men, have signified their in- tention of attending the meeting. The meeting will be called at 2:30 p m. +y the president, following ics the election of officers will be held and necessary business transacted. Tickets for the banquet are $2 for the men and $1.50 for the women. The affair will be informal. Two dallars covers the life membership dues. Ban- quet reservations should be made at once with F. Bush, 38 Pilgrim avenue, Detroit. Following are the 1922 officers of the Association: President—Geo. H. O’Rourke, Flint. First Vice-President—Jeff. Thurber, Detroit. Second Vice-President — M. M. Smith, Mt. Clemens. Third Vice-Presideni—E. A. Car- penter, Ypsilanti. : Fourth Vice-President—R. R. Poiu- ter, Dearborn. Fifth Vice-President—Manly Jones, Grand Rapids. Veterans’ Creed. We are bound by no party. No sect confined. The world is our home. Our brethren mankind. Resolved to do good. To deal fair and just to all. And exalt the right. Though every ism fall. James M. ———_——_. 2. The Sense of a Sheep. Written for the Tradesman. A farm was cut in two by the rail- road, as is often the case. A lane led from the highway to the railroad, and opposite the end of the lane a gate opened into a field. The farmer want- ed to change his flock of sheep to an- other place. Not anticipating any train at that -hour he opened the gate, the sheep strung out into a line and began to cross the track. Just then a train came in sight. The farmer and his helpers undertook to divide the line and drive the sheep back into the field. Impossible; against nature; they would fol'ow their leader across the track. Even after the train struck the line of sheep the remainder kept plunging at the train—under the cars; Golding. SSs: SSB[SsSssszq7Ssasy7VZsxz _— Ss: SssssS SSS SSsSsse Doe aoa: Merry Christmas This little ad carries a wealth of good wishes for increased prosperity @ Howe, Snow & Bertles (Incorporated) INVESTMENT SECURITIES Grand Rapids New York Detroit ieee SSeSeSSeSeSSSSSESeSeSss against the wheels—until the train had passed. The scene was “all wool” and more than “a yard wide” not to mention othe: details. When the train reached the next station, about three miles away, the conductor reported the oc~ currence to the station agent and he sent a butcher to salvage what he could of pelts and meat. The count _ showed thirty-one dead sheep. There are a lot of reople driving au- tos in these days who exhibit less sense than those sheep. They do the very same things which they know have resulted in death to others. They attempt what they must know will re- sult in serious wreck to the car they are driving if just one out of a hun- dred possible contingencies arise. Wonder if tombstones erected along the highway at every place where a fatal accident has occurred would have any deterrent effect? If only the reckless driver who courts death and disaster suffered in consequence it would not be so bad; but more often the innocent are vic- tims. A, careful driver can guard against physical conditions and ordin- ary contingencies of travel and traffic, but no one has any safeguard—any warning—against the speed maniac. More stringent laws, more effectual regulations, more drastic punishment of violators will come only when the people’s protests and demands are urgent enough. E. E. Whitney. —_>-- You cannot expect people to buy your wares unless they are shown why they should buy them. . Sco sl iat agi Raa DAE eg SN DONO A eo Re te TWO GHASTLY FAILURES. Last week Grand Rapids staged an apple and potato show which was re- markable for the scope and variety of the exhibits. In point of quantity and quality the exhibits exceeded any- thing ever before shown in Michigan. Unfortunately, the persons in charge of the show had no conception of dis- playing the exhibits as they should have been displayed, so that the gen- eral aspect of the exhibition was crude and amateurish, The employment of a very little artistic ability and a small expenditure of money in em- bellishments would have relieved the show from its plainness and common- place appearance and made it a de- light to the eye. Another unfortunate feature was the absence of a publicity campaign which would have given the exhibition the attendance it deserved. The growers who came long distances at heavy expense to exhibit their product com- plained bitterly of the small number who darkened the doors of the ex- hibit hall, due to lack of ordinary business sagacity in exploiting the show as it should have been. This week another tragedy is being enacted in Grand Rapids under the ‘auspices of the National Association of Retail Grocers. A food show is being held at the Coliseum a few days before Christmas, when everyone is busily engaged in selecting presents, making presents and preparing for the annual feast day. As a result of this utter lack of foresight on the part of the bureau created by the organ- ization to conduct alleged food shows and also because of the lack of proper publicity the show is being so scantily attended that the exhibitors are dis- gusted and disheartened. Some of them feel they have been con gamed to such an extent that they are through with food shows and gro- cers’ organizations forever. _The decorations are beautifully ar- ranged and the booths are attractively grouped, but the meager attendance serves to give the affair a ghastly appearance. The National Association of Retail Grocers may be able to do some things quite well, but when it comes to con- ducting a food show, it is a dismal failure, judged by the deplorable re- sults in evidence at Grand Rapids this week, The Grand Rapids Retail Grocers’ Association conducted many food shows in the past. They were not so beautifully staged as the 1922 exhibi- tion, but they were largely attended and did much to bring the organiza- tion into prominence. ee RESULT OF CHAIN STORES. Extension of the system of chain stores is giving rise to new problems. At the outset such stores were rather favored by manufacturers because they afforded convenient. outlets. for rather large quantities Of -goods.. A’: clash with jobbers as to the prices or discounts to be allowed might have led to an interesting -situation had not the courts decided, at the instance of the Federal Trade Commission, that no discrimination was allowable ahaoee similar quantities of merchandise were bought. The package goods depart- en Mit RiGas TRADESMAN ments sf grocery stores were, and still are, ones that have had to bear the brunt of a good deal of the chain competition. Such stores obtain their supplies from the wholesalers, who, in turn, get a discount from the manu- facturers. The chain stores receive the goods minus the same discount and can, other things being equal, either undersell the retail grocer or make a larger profit on what they sell. From the manufacturer’s standpoint it would seem, on the face of things, that it did not make any difference whether he sold to wholesalers or chain stores, inasmuch as each paid the same price. But here another element enters. If owners of~chain stores take any considerable percent- age of the manufacturer’s output, they are apt to get autocratic. If some unreasonable demand on their part is not conceded they can refuse to han- dle a manufacturer’s goods and so put a large-sized dent into the sales of them, or they can get out a similar article and cut into sales in that way. It is not prudent for a manufacturer to be at he mercy of a few large cus- tomers. The realization of this is impressing itself, but how to over- come it is not yet apparent. TOO MANY KINDS OF SHOES. Somebody with a genius for figures who had a lead pencil handy one day made a calculation on the number of styles of shoes gotten out in this country in the course of a year. He discovered tens of thousands of sorts. In numerous instances one kind dif- fered from another in only trivial par- ticulars. Very likely, in nine cases out of ten, one pair would have ans- wered as well as another in being shapely as well as serviceable. Indi- vidual whim determined whether one or the other was bought. If the story stopped here it would have no point. But back of it is something important, so much so, in fact, that Mr. Butman, Chief of the Boot and Shoe Division of the Bureau of Foreign and Domes- tic Commerce, feels it incumbent on him to call attention to it. He as- cribes many of the _ bankruptcies among shoe retailers to this very va- riety of style. The retailer, too ready to satisfy the unusual customer and determined not to be outdone by his competitor, buys without discrimina- tion. This results in accumulations of end sizes and discontinued styles which remain on the shelves as “stickers.” It has been suggested by a shoe manufacturer that, at the close of business on Dec. 31, shoe retailers throughout the country indicate on -one sheet the total quantity of each size and width of all the women’s shoes in stock. These size sheets could be consolidated, and the shoe trade would have at a glance definite information on end sizes. If, then, this consolidated sheet could be com- pared. with an ideal range of size to _be. dratvn up by the National Shoe Retailers’ Association, a measure could be had of the seriousness of the end-size problem at present. Once the facts were shown, the remedy would be within reach. Builders are always optimists be- cause of faith in their plans, them- selves aid the future. natin rae ta YOUR CHILDREN’S SCHOOL. Not a little has been said lately of the traffic dangers with which children of this generation are beset in going to and from school. There is no doubt that the situation is grave. But the risks that they are compel‘ed to run after they arrive at school are ‘often quite as serious and much more con- stant than those encountered on the way. Since school attendance is not a matter of choice but one of strict re- quirement, there would seem to be no educational problem more fundamental or immediately pressing than that of insuring safety for the students. There is little that is inherently hazardous in school buildings; as in every other occupancy, the overwhelm- ing proportion of school fires can be ascribed either to ignorance’ or thoughtlessness, for of the six leading causes three are definite‘y and strictly preventable. How long, for instance, will builders of school houses continue to ignore the necessity for safe chim- ney construction? That they have not given proper attention to the serious results that usually follow where flues are defective is clearly evident from the tabulation of losses. In the last few years, the Russell Sage Foundation has taken a special interest in the subject of safeguarding the lives of school children. In a pamphlet issued in 1912, attention was directed to the significant fact that thirty-one states were totally without laws regulating school construction, protection and administration, from a fire prevention and safety standpoint. It may be that regulatory laws have been written into the statutes of some of these states since that date, but it is to be feared, not into all. Must each state, then have its own “Collinwood” before it will act? Few official bodies seem to possess the gift of forthright and succinct statement in a more pronounced de- gree than does the Wisconsin Indus- trail Commission, and seldom has the Commission used _ sixty-nine words more effectively than when, not long ago, it said: There are only two classes of build- ings where attendance is involuntary— schools and jails. If the house or flat in which you live is a fire-trap, you are at liberty to move out. If you be- lieve that a certain hotel or theater is unsafe, you need not patronize it. But if your school is in daily danger of be- coming a fiery furnace—the law com- pels your children to attend, just the same. In addressing its appeal to the busi- ness man the Tradesman does so, not because it is insensible of the earnest endeavors of the Nation’s educators to improve the safety of schools, but be- cause it is the business men who usu- ally control the community purse- strings, without a loosening of which little can be done to improve con- struction. HOLIDAY BUYING HEAVY. Holiday buying is going on at a pace which fully meets the rather large ex- pectations entertained of it. While the appeal hereabout was more to articles of luxury than of necessity, the buying was, by no means, confined to the former. In other portions of “December 13, 1922 the country. the reports indicate a lot of miscellaneous purchasing cov- ering a large variety of articles of wear and other merchandise. Buyers from out of town have been more numerous than is usual at this time of year and, while some of them are after goods for Christmas and post-holiday sales, a pretty large number is en- gaged in getting stocks for filling in purposes, initial purchases having been too limited. Conditions of stock in this Federal Reserve Bank district are a fair reflex to what they are elsewhere in the country. Last month the ratio of the amount of stock held by the department stores to the amount of sales was about 3% to 1, while the usual ratio is nearer to 4 to 1, or $4 of stock to every dollar of monthly sales. Current business in nearly every section of the country seems to warrant making up the de- ficiencies in stock. It also manifests itself in the collections, which are in better shape than they have been for some time. That the borrowings on commercial paper are no larger than they are is explained by the fact that merchants have had enough margin on reserve to enable them to do their piecemeal buying without a resort to loans. EVILS OF BELATED BUYING. In the primary markets there is, in general, a seasonal duliness except for a few kinds of goads, provision for which must be made many months in advance. As to the latter, recent expe- rience has shown that it does not pay any one to delay placing orders suf- ficiently far in advance to enable man- ufacturers to proceed in an orderly and economical manner. This is a point that was stressed at a recent meeting of Chicago dry goods jobbers by Owen Coogan, a_ well-known knit goods selling agent of New York. He told them that if they withheld their order for the first six months and then trusted to luck to have them filled thereafter it would add to the over- head of the manufacturers the cost of keeping up their mills during the first half year when they were wholly or partially unoccupied. That added over- head would have to be charged against the belated orders if the mills were to continue in business. This would make the goods cost more to the job- ber, retailer and consumer. The force of the argument is beyond question. It is realized by all who deal in fabri- cated articles in the manufacture of which along period intervenes be- tween the raw material and the finish- ed product. Despite this, however, it is not as often taken into account as it should be, and the consuming public is the sufferer in the end. This is one of the worst features of the hand-to- mouth buying which is so much in evidence. It is particularly bad when, as is ‘the case at present, the tendency of prices is upward. There are times when a salesman should not act without getting instruc- tions from the boss, but there are times, too, when to wait for instruc- tions is to lose the opportunity. The “alibi” is tailure’s apology for lack of performance better efforts would have achieved. SRNR pgm secon apemeseme resem iscsi estas. oceiantnerai - given and ideas exchanged? December 13, 1922 : MICHIGAN TRADESMAN VITAL FACTOR IN BUSINESS. ‘Whether or not business will enjoy a reasonable prosperity during the coming year is largely a matter of morale. Economic conditions justify such a prosperity, but its fruition hinges upon the mental attitude of the human element. According to Webster, morale rep- resents a state of mind with reference to confidence, courage, zeal and the like, especially of a number of persons associated in some dangerous enter- prise. We learned its significance during the kaiser’s war, when commanders placed more faith in the morale of their men than in guns and equip- ment. It was the determining factor at the Marne, Verdun and Argonne. Morale won the war. But morale is as vital a factor in business as in war. It still deals with a state of mind, particularly where a number of men are associated in an enterprise containing an element of financial danger. It has a tremendous bearing upon the success of retail merchandising. What is the morale of your organ- ization to-day? Are your salesmen skeptical as to sales possibilities? Are they jndifferent, careless, apathetic, discouraged, unproductive? If so, the morale of your business force is-at a low ebb and your sales will be cor- respondingly low. Also, the fault lies with yourself. During the war we built up morale, because moral is something that can be built up or weakened by human effort. Commanders talked courage, confidence and zeal to their men be- cause they recognized a certain re- sponsibility for the state of mind of those men. What have you done to build up the morale of those associat- ed with you in your business? If the energy of the men in your store has been allowed to lag, their ambition to die down, their alertness to become dulled, it reflects a lack of essential business acumen and zeal in yourself. Morale hinges on environment and knowledge. plains that the productive element of his business is below par should first make sure that his employes are work- ing in a place of which they can be justly proud. Without that pride there can be no high quality of morale. The merchant who com- Do ‘you hold store meetings where selling is taught, trade information Do your employes know the condition of your business, the possibilities of your trade territory—the factors upon which de- pend your success and theirs? Do they know the relation of overhead to sales—of turnover to profits? Have they been given a fair opportunity to realize what increased business means to them and to you? Do they know the money value of courtesy, sales- manship, loyalty and co-operation? Do they look upon you as a friend and a partner or only as a boss? Do the men upon whom you depend for sales hear from you the reasons how business can be made better or do they hear only growls over what it has been during the past year? Is their daily business diet one of en- couragement or of kicks? Are they fitted to fight or primed to retreat? Is your stock dingy, dirty, disorder- ly or inadequate? Are your prices right—your: methods good? Do your men criticize you, apologize for you or whole-heartedly praise you? All of these questions have a direct bearing on the morale of your business. Analyze your store, your stock, yourself and your men. Be sure the first three are above par, then con- centrate on the fourth. Tell your men the truth about your- self, themselves and the _ business. Make them partners in knowledge and responsibility. Teach them to. say “Our business” by saying it yourself. When you say “I” or “my” you shut out all the rest of the world. When you say “we” and “ours” you take in all whose interests are the same as yours. Morale is not built on personal pronouns. The general public is strongly in- fluenced by the attitude of business men. It buys as it thinks. Make the morale of your organization what it should be and your business will be good. KONWLEDGE AND VISION. Successful buying from the stand- point of the retail merchant does not hinge primarily on price. No mer- chandise is well bought unless it sells readily at a profit. Hundreds of mer- chants fail through buying the wrong goods and wrong quantities, where one fails from paying the wrong prices. The buying of the future must be tied more closely to selling. Just at present there are three dis- tinct types of buyers in the merchan- dising field. Number one makes price the prime requisite in all his purchases. He believes his sole function is to obtain merchandise at the lowest pos- sible cost. In many cases he abso- lutely divorces the buying from the selling end of the business. Under certain conditions he is fairly success- ful. Just now, however, he has not a ghost of a chance to succeed. Number two is a negative buyer. He devotes al! his time to planning how little he can buy and still exist as a merchant. Price influences him but little and sales have only a slight bear- ing on his work.. To him stock repre- sents expense and not investment. His goal is mere existence—and he will probably attain it. Number three gives price and ex- pense the deference due them, but hinges his buying on the kind and quanity of merchandise he can legiti- mately expect to sell within a rea- sonable period. His object is to buy all the goods he can sell on a favor- able turnover basis, and his buying barometer is one of sales rather than price or fear. His goal is success— present and future—and he is sure to attain ‘it. There is a certain dealer in Central Michigan who is known as a stickler for price. His knowledge of values, freight rates and shipping facilities is exceptional. His stock is probab‘y bought at as low a figure as is pos- sible under existing conditions. In spite of all this, he is facing serious financial difficulties at this time. On this merchant’s bargain counter and policies ° . you can easily find twenty-five items -of good grade merchandise, of which he has a ‘surplus, and on which he is taking a heavy, unwarranted loss. While his sales volume is comparative- ly large, his turnover is so small we are ashamed to mention it. Last year he lost over $4,000. In another town in the same ter- ritory there is a progressive merchant carrying only about one-half as much stock as the one referred to. This man keeps in his want book a record not only of costs and selling prices, but also stock on hand at each pur- chase date and the amount ordered. His records show the wants, needs and credit status of his trade territory. No price inducement ever influences him to buy more of any kind of mer- chandise than his judgment, backed by accurate records, assures him he can sell within a reasonably short time. His range of goods is excellent and he turns his stock on an average of thirty times a year. His profits last vear were more than the other man’s losses. Among those who do not know all the facts, that first merchant is rated THE SIGN For Your 1% cups Lily White Flour, 2 teaspoons baking powder, 1 tablespoon melted butter or fat, 14 cup of corn starch, 1 cup rich milk, 3 beaten eggs. Sift dry ingredients together. Beat eggs, add milk and stir in flour. Add butter. Cook in hot greased irons and serve. «Our Guarantee We Guarantee you will like Lily White Flour, "the fiour the best cooks use" bet- ter than any flour you ever used for every requirement of home baking. If for any reason whatsoever you do not, your dealer will refund the purchase price.---He’s so in- structed. as a good buyer. The banks, however, know better. Price has a legitimate place in the buying field. Economy is as great-a virtue' as ever. Both, however ‘hold second place to knowledge and vision. Your ability as a buyer is recorded in your statement of profit and loss. No " Ask about our way BARLOW BROS. Grand Rapids, Mich. Display Sells— Quality Repeats There is at least one good brand of pure flavoring ex- tracts that it PAYS to display—customers know this brand as VAN DUZER’S ! Certified Flavoring Extracts Van Duzer’s 21 Extracts have been used daily for more than 70 years, since 1850, to be exact. Their CERTIFIED quality brings repeat sales, and in repeat sales your original profit per customer is multiplied. You will find it a good plan to supply Van Duzer’s Vanilla (or other flavor) when it isn’t asked for by name, as well as when it is. Lily Whi ‘‘ The Flour the Best Cooks Use”’ Endorsed by Thousands For three generations Lily A GOOD RECIPE FOR White Flour has been a fav- WAFFLES orite. It is actually “the flour the best cooks use.” cooks know what Lily White will do. baking triumphs can be pro- duced with it. They have made better breads, biscuits and rolls with Lily White. learned by test and experience that Lily White possesses the quality. Therefore, thev endorse it to others. These endorsements of Lily White mean something to you. Why You Should Use Lily White Guaranteed to satisfy or your Just that. White Flour. you don’t say it is the finest flour you ever used; return it to ‘your grocer and he will money. VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN *‘Millers for Sixty Years” Ads like these are being run regularly and continuously in . the principal papers throughout Michigan. by cas Lily White Fiour in stock at all times, thereby being placed in position to supply the demand we are help- ing to create for Lily White Fiour. : Van Duzer Extract Co. Sev. xe Nits. OF QUALITY Protection e The best They know what They have REASON No. 16 money back. Order a- sack of. Lily iEry it:-. Use it; Tf refund your You will profit pereaosreeatey wagers enyerai se, tno 10 MICHIGAN TRADESMAN December 18, 1922 © "T| wn a rn aka © a PP erates eae FAG EA Saag ae] 1} ) \ : SS Fe Wy CHD wre Making Friends With the Little Folks. Written for the Tradesman. The writer is firmly of the opinion that one of the secrets of the success of every shoe dealer who has built up a large trade in juvenile footwear, is the fact that he knew and loved chil- dren. It is universa‘ly agreed by close observers of little people that they are excellent judges of the character and temperament of adults. By some short-cut process of intuition they seem to know who is their friend, and who is not. And the old adage holds true for children, no less than grown- ups, that friendliness begets friendli- ness. Therefore the dealer who carries stocks of juvenile footwear owes it to himself and to the business, to culti- vate an interest in children. The bet- ter he understands them and the more he loves them, the better they will like him and his shoes. Much has been said and written concerning the leadership of little people; how they swing father or mother to this store or that, according as they like the at- mosphere of theis or that place. And, of course, the man back of the business determines the so-called atmosphere. It is a poor merchandising policy to say, “Oh, I’m not interested in children!” If you carry children’s lines you are certainly interested in seeing them move, aren’t you? You didn’t buy them merely because they were inexpensive or pretty. You bought them to sell at a profit; and the more speedi‘y they sell the better you'll like it. Of course. Well, if that be true, then it is ridiculous to confess that you are not interested in little people. It is high time you were becoming interested in them. Maybe you surpose you are not in- terested in them because you feel that you do not understand them. Maybe you haven’t any little ones of your own; or the little ones you once had have long since outgrown their child- hood, leaving you sort of stranded in a prosaic and deso‘ate adulthood. There is always a danger—and per- haps a real temptation—to get out of touch with childhood. And yet there are ways of keeping constantly in touch with it, too, if we are willing to pay the price. Much has been discovered and written by trained observers of children. This dependable information is in book form. You can buy good books deal- ing with dozens of phases of child- hood where the traits and character- istics of the different periods are dis- cussed. It might be one of the best investments you ever made to purchase and read one or two good books along this line. And you can learn a lot by observing and talking to the little people who visit your store. - fellow you once were. Round-eyed, quick to hear and eager to touch, fairly quivering with anxiety to see everything that is to be seen, children of the early childhood period especially, are extremely easy to talk to. Oh, they may be a bit shy at the first. Most of them are. Shy- ness is an instinct with them. But friendliness soon overcomes this in- stinctive shyness;:and in just a mo- ment or two they'll be talking freely enough. You see they just have to talk, for they are so busy absorbing the world. There are so many things to be ex- amined, so many things to be touched and hand‘ed, and everybody they see and talk to can help them understand the great, wonderful world It’s a fine art to be able to talk to little people, suiting one’s words and methods of approach to the particular age. You can make yourse‘f tre- mendously popular, if you understand how to turn the trick; and it is alto- gether worth while for the shoe dea!- er to be porular with the little ones who visit his store. And then another good way to un- derstand childhood is just to think back through the years to the little Visualize that little boy of the long ago. Evoke him by recollection. Sit down with him, and look through his eyes upon the great world. By combining these methods—read- ing, observation and reco‘lection—one can come to a fresh understanding of childhood. And your interest and love await only your understanding of the characteristics of childhood. Many progressive shoe dealers of the larger cities have installed play rooms for the little people. Why? First of all, because the child lives in a world of pay. With him play is in- stinctive. Nature is prompting him to play. And his rlay is preparation for life. Wn. D. Batt FURS Hides Wool and Tallow Agents for the Grand Rapids By-Products Co.’s Fertilizers and Poultry Foods. 28-30 Louis St. Grand Rapids, Michigan H. B. Hard Pan Shoes are a credit to the good judgment of FOR EVERY KIND OF SERVICE the retailer supplying them. Michigan folks know and have been wearing these shoes for a quarter of a century. At this season your outdoor customer is going to need the best in service shoes, don’t take chances with un- knows kinds—sell him the best— The H. B. HARD PAN Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. On a a a a ad etek pte le cept irae Mp 467—18 inch Smoke Wolv. Kip Biucher 6 inch Cuff Wing Tip Double eee OEE Se eg anno e+ = 8-2 --- === === -- $6. 469—12 inch Tan Trenchide Blucher Tip 4 inch Cuff 2 Double i Welted Shank 477—14 inch Smoke Woiv. Kip Blucher 4 inch Cuff Wing Tip Cenk aa Sole Welt Shoe Mfgs. and Tanners High Tops the Floor for Immediate Delivery 414—16 in. Smoke Wolv. Kip Blucher 4 inch Cuff Munson Last Wing Tip Twe Ful Scles Wert, 2 ea $6.35 451—14 inch Tan Trenchide Blucher Tip 6 inch Cuff 2 Double Sole Welted Shank : 4.50 466—12 inch Smoke Wolv. Kip Blucher 4 inch Cuff 2 Double Sole es Mail That Order To-day Goods Shipped Same Day HIRTH-KRAUSE CO. Grand Rapids, Mich. ee a arene ee ee sniiiaeiataan renner enna ee oy _-$ nt ein * ee APO a Stig RPS RAE IRL REO 4 ore ee ets lt I Sep nneere neem eA oe 5 tome nvecereenamantnr te inte vesen marasceorenncanosgme ne MS sc ree December 13, 1922 Now play is suggested by physical equipment, such, as teeters, diminu- tive merry-go-’rounds, slides, doll houses with little chairs, rockers, sofas, tables, etc. You can have make-be- lieve telephones—one at a little table here, another on the wail over there, and the two not more than ten or twelve feet apart—and that suggests a telephone conversation. Since the play of young children is often solitary a single child can amuse itself while mother shops; and of course if there are two or more, they can have a perfectly gorgeous time in the play room. Another thing about children, which the shoe dealer should never forget is that they are naturally acquisitive. They want things given to them Scot free. Not costly things, just any Eretty little trinket, like a toy balloon, a whistle, a ruler, a pencil, or even a colored picture. I know of retail shoe establishments that are always hunt- ing for souvenirs and novelties for children. Always they are giving away something or other, never any- thing of great or permanent value, and always something inexpensive. But it is all the same to the children. Some people are bothered with chil- dren because they are always asking questions. “Why?” “What’s this for?” “Why do you do that?” etc. Well, they ask questions because they are endowed with curiosity. They want to know. They are just itching to find out things. Here’s the shoe deal- er’s golden opportunity. Tell them things about shoes that will prompt questions. Get them to ask how the skins of animals is made into leather, and how this leather is cut up into pieces in the shoe factories and put together in shoes, and why some shoes are better than other shoes, and how you kept on hunting and hunting un- til you found the peopel who knew just how to make shoes that are better for little folks to wear, and all that sort of thing. And you'll want to be just a good fellow with them. Never too busy to answer their questions. By so doing you will make yourself popular with the children of your community, and if you get in solidly with the little difficulty in people, you have no swinging this class of trade. Cid McKay. A A Christmas Carol. There’s a song in the air! There’s a star in the sky! There’s a mother’s deep prayer And a baby’s low cry; And the star rains its fire while the beautiful sing, For the manger of Bethlehem cradles a King! There’s a tumult of joy O’er the wonderful birth, For the Virgin’s sweet boy Is the Lord of the earth. Aye, the star rains its fire, and the beautiful sing, For the manger of Bethlehem cradles a King! In the light of that star Lie the ages impearled; And that song from afar Has swept over the world; Every hearth is aflame, and _ the beautiful sing, “ In -the homes of the nations, that Jesus is king! We rejoice in the light, And we echo the song That come down through the night From the heavenly throng. Aye, we shout to the lovely evangel they bi % And we. greet in_ his Saviour and King! J. G, Holland. eradle our MICHIGAN TRADESMAN Get Something Different. We all have those among our ac- quaintances who never seem to see or know anything new, but how soon you tire of them. There is no enthusiasm for the town when there is nothing new. The traveling men soon spot it as a dead one, and that is their com- ment when one enquires about it. The best hotel that was ever built soon becomes unattractive unless there is a constant study to keep it fresh, to keep it up-to-date, to keep it new. Women will soon get tired of any shopping district unless the stock is changed, the window displays are changed. The most successful play that was ever put on the American stage owes its successful run to the fact that it was never allowed to go a week with- out a change of some kind or other. It is perfectly amazing how much there is to change in what seems at first to be perfect, but careful watch- ing, with every day of activity, trains the eye and the mind to take advan- e tage of situations that ultimately show where changes are not only possible but are actually necessary to success. In no line of commercial activity is the necessity for changing greater than it is with the retail merchant who depends upon the passing public and advertising. The best play ever written seldom interests people after they have seen it once, and you will notice they seem to be working all the time making changes, improving and brightening up the best theaters. Railroads and steamship lines that ever become successful are constantly seeking for a means of improving their service and adding comforts for the passenger. Too many merchants permit them- selves to be content with the old con- dition of affairs. It is never safe, es- pecially with those who employ adver- tising. It should be changed and changed very often. ——_2-2- A model husband is one that is per- fectly safe for a woman to drive. 11 Not a Profiteer. He walked up to the counter. With a swagger and a dash, “Give me a glass of water - And a plate of corn beef hash.’’ He took a bite, he looked in fright, He gave a mighty wail, He ripped and tore, he cursed and swore, “T’ve bitten a shingle nail.” The waiter turned from the coffee urn. He was an honest Ike, “You only paid a nickel man; You cant expect a spike.’ Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Coo! In Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Brick Co. Grand i MICHIGAN STATE Introducing The Courteous Salesman Ting-a-ling-a-ling. Your telephone rings—and at the other end of the wire is the thoughtful salesman. Wanting to sell you something, his methods are thoughtful, direct, business-like. He knows the value of your time. He is thoughtfully using the method of approach that will be most economical in effort and conversation. Telephone conversations are comparatively brief. You know, too, that he will be efficient and direct—well posted on your needs and market conditions. The saving in the cost of goods sold by this economical method is an important factor in the price you have to pay. Telephone salesmen are the sort of courteous, live sales-makers that you like to do business with. \) TELEPHONE CO. 12 MICHIGAN TRADESMAN December 13, 1922 aD "Tl — Z > Z, C) > ay) iy) at Cdtrre reaped New Budget Offers No Prospect of Lower Taxes. According to the new budget just submitted to Congress, expenditures for the fiscal year ended June 30, 1924, will amount in round numbers to $3,- 000,000,000. This is about half a bi'- lion less than the estimate for the cur- rent fiscal year. These figures offer no hope of any immediate reduction in Federal taxes for the reason that a deficit of $274,000,000 is in prospect at the end of next June, even after all economies by the Bureau of the Bud- get have been effected. On the other hand, it will be welcome news to busi- ness men generally that taxes will not have to be increased unless Congress imposes some extraordinary burden on the Treasury like the soldiers’ bonus, as the deficit at the end of the current fiscal year will be wiped out a year later under the budget programme, and the year 1924 will show a small surplus. Two conclusions are to be drawn from the latest exhibit of the Gov- ernment’s present and _ prospective financial condition: Federal taxes will remain heavy, in spite of all practicable economies, for many years to come; and there is no need of devising any taxes in addition to those now in force. The reason why Federal taxes must remain heavy becomes readily appar- ent when it is seen that of tota! ex- penditures of $3,000,000,000 two-thirds are to be regarded as practically be- yond administrative control. Interest on the public debt amounts to about $1,000,000 090; expenditures for the Veterans’ Bureau are nearly $500 000.- 000 and for War and Navy Depart- ments together about $600:000,000. These disbursements on account of past wars and for preparations against possible future wars thus reach a total of over $2,000,000,000. The only way to effect any curtail- ment in these items is to make further reductions in approfriations for the army and navy. Any skimp- ing of appropriations for disabled vet- erans is unthinkable, and interest on the public debt is likewise a sacred ob- ligation. Meanwhile there is a grow- ing belief in some parts of the coun- try that Congress may have gone fur- ther than is prudent in cutting down aprropriations for defense, and this is strong enough to make further cur- tailment in that direction untikely. About the only place where any re- duction can be made is in the general administrative expenditures, but the pruning here has about reached its limit,.in the opinion of President Harding. If we are optimistic enough to expect that an average reduction of 5 per cent. can still be made in ap- propriations for expenses of Congress and the various administrative de- partments and branches of the Gov- ernment, this would amount to a de- cline of only about 1% per cent. in total expenditures. That would not bring much relief to the taxpayer. One great difficulty in keeping down expenditures is the growing tendency of the general public to rely on Gov- ernment aid for various social and economic projects. Thus the good roads movement has managed to find its center of gravity in the United States Treasury. The provisions for so-called “flexible duties” in the new tariff act have imposed additional burdens on the Treasury; so has the Eighteenth Amendment; so has the Transportation Act of 1920, and so would the ship subsidy and the pro- posed scheme of Federal aid to educa- tion. Many of these are legitimate sources of extra outlay, as they bring. returns that are greater than the cost. It is also a recognized tendency in modern States for expenditures to increase both intensively and exten- sively; that is, to increase in a given direction, as for education, and also to expand in many different directions. Some one recently stated that there is now a tax-eater in this country for every three taxpayers That in itself means little if the so-cal’ed tax-eater is giving services that are worth his hire. The teacher, the. postman, and the fireman are tax-eaters, but the tax- payers would be in sorry plight with- out them. It is useless to hope that public expenditures will ever drop back to their pre-war level, and even if :here had been no war or if this ccuntry had kent out of the war, ex- penditures per capita would still be higher in 1922 than in 1912. Against this obvious social tendency the ma- chinery of a budget system cannot prevai. The budget will work no miracles. Low prices are driving people from the farms. savs Secretary Wallace. He also states that “there is food in superabundance.” These two facts may rossibly have some relation to each other. Ii food is superabundant prices cannot be expected to advance, and if the present rural population is producing more food than the con- sumers need, while there is a short- age of labor in industrial districts an exodus from the farms is inevitable. The average worker on the farms, thanks to improved machinery, labor- saving devices, and more scientific methads of cultivation, is producing more than ever before. The number of laborers on the farms in 1920 was about the same as in 1900, but the output of different staple products in- creased from a third to a half. It may not be an exaggeration to say that CADILLAC STATE BANK CADILLAC, MICH. Capital ........ $ 100,000.00 Surplus ........ 100,000.00 Deposits (over).. 2,000,000.00 We pay 4% on savings The directors who control the affairs of this bank represent much of the%tsfrong and suc- cessful business of Northern W..chigan. RESERVE FOR STATE BANKS JOIN THE GRAND RAPIDS SAVINGS BANK FAMILY! 49,000 Satisfied Customers know that we specialize in accomodation and service, Branch Offices Madison Square and Hall Street West Leonard and Alpine Avenue Monroe Avenue, near Michigan East Fulton Street and Diamond Ave. Wealthy Street and take Drive Grandville Avenue and B Street Grandville Avenue and Cordelia Street Bridge, Lexington and Stocking West Leonard and Turner Avenue Bridge Street and Mt. Vermont Avenue Division Avenue and Franklin Street Eastern Avenue and Franklin Sircet Is Your Will Up-to-Date? ANY people who have made wills for- get to keep them up-to-date. Changing conditions and new ideas make it advisable for one to review his will from time to time. It is the duty of every man to make a will: to name a trust company as executor and trustee; to keep his will up-to-date. Does your will conform to your ideas to-day? You are invited to consult our officers on all trust matters. [TRAND RAPIDS [RUST | OMPANY GRAND RAPIDS, MICH. Ottawa at Fountain Both Phones 4391 INSURANCE IN FORCE $85,000,000.00 WILLIAM A. WATTS President Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Michigin GREEN & MORRISON—Michigan State Agents © RANSOM E. OLDS Chairman of Board sas i f : i ss nom December 13, 1922 MICHIGAN TRADESMAN 123 the tractor and other improvements are actually driving workers from the farms into the cities. Moreover, the tariff policy of the country, by vir- tually subsidizing manufacturing, has served to intensify this condition. Farm prices have been too low in terms of other commodities, and the lot of the farmer since 1920 has been hard, but he has not been alone in this respect. Meanwhile, the rural dis- tricts are by no means falling into decay. On the contrary, the farmers home life is more comfortable to-day than ever before in the history of the country. William O. Scroggs. —7-- —__ Who Are the Real Tax Dodgers? The average American taxpayer is honest in his dealings with the Gov- ernment. Government records show that only a negligible percentage of men and women whose incomes are taxable seek to deceive the Government as to their tax liability. Taxpayers as a rule do not need to be watched. While it is true the great mass of people who pay income taxes need little policing, the Government, in fairness to the honest taxpayer, is al- ways alert to detect tax evaders, and spares no effort to bring to justice thase who de iberately ignore their tax obligations. The American ‘conscience is some- thing more than a phrase when it is remembered that there are to-day about 7,000,000 American men and women who make annual returns of size is worth a small fortune to any their tax obligations, and that relative- ly so few of that number resort to unscrupulous devices to mislead or de- fraud the Government. The ‘overwhelming majority of American business men and women, in my judgment, observe the rule that honesty is the best policy, in all mat- ters; and this is reflected in a very re- markable degree in the dealings which the Internal Revenue Bureau has with business of all kinds. My duties as Commissioner of In- ternal Revenue have served _ to strengthen my faith in human nature, and I can candidly say: that in the thousands of cases handled by this bu- reau there is ample proof that tax- payers are guided by the great prin- ciple of right and justice. ‘If the average citizen could have a look into the bureau affairs as I have, he would at once become convinced that the average man is guided by a sense of fairness in his transactions with the Government. In fact, there are thousands of tax- payers who err in favor of the Gov- ernment. The money paid back to taxpayers in refund of taxes wrong- fully collected each year shows that the majority would rather be right than wrong. They give Uncle Sam the benefit of a possible doubt. Thousands of cases are before the bureau in which taxpayers are entitled to deductions, but in which full taxes were paid, and the matter of deduc- tions to be a‘lowed was left later for the decision of the bureau. Action of the Government in putting people on their honor in tax matters has meant millions of additional revenue which the Government might have lost. As to the honesty of so-called “big business,” including ‘corporations of gigantic size, it is recalled that recent- ly a prominent man, identified with one of the country’s leading business enterprises, walked into the Treasury and tendered his check for close to $1,000,000—a voluntary payment of an additional sum of tax, found by the taxpayer himself to be due to the Government. This case is by no means exception- a’. There have been scores of others in which taxpayers have paid large amounts, once they have become cer- tain that their original return con- tained what the Government regarded as an honest mistake. The audit of returns has developed many readjustments, but the propor- tion is smaller each year as the re- quirements of the law are morve gen- erally understood. The audit of the 1920 returns involved 270,000 readjust- ments, either by the assessment of ad- ditional tax or by the refund to the taxpayer of a portion of his tax pre- viously paid in error. There were 150,- 000 additional assessments on these re- turns, but practically all were oc- casioned by genuine error in prepara- tion of the original return, and in but comparatively few cases were in- stances of intentional fraud disclosed. Income tax laws have brought a de- gree of stability to the ranks of small business. The small business man, has been taught the value of book- keeping. He has learned that loose accounting methods are ruinous. The income laws have compelled him to keep records showing profits and loss- es. It is obvious therefore that the small business man can be a great deal more honest with himself, as well as with the Government, when his ledgers show exactly how he stands in a financial sense The introduction of better accounting methods in this ele- ment of business has produced a very wholesome effect upon the business of the country as a whole. The fact that not far from half of these readjustments involve a refund to the taxpayer speaks well for the honesty of the taxpayer as a class, for in each of these instances the “tax- payer apparently gave the Government the benefit of the doubt, with the re- sut that he paid more tax on his in- come than he properly should. The files of the Income Tax Unit contain many interesting parers show- | CONSERVATIVE INVESTMENTS We have at all times a list of high grade investment bonds from which to choose. Corrigan Hilliker & Corrigan Investment Bankers and Brokers Citz. Ground Floor Michigan Trust Bidg. Bell 4480—4653 Grand Rapids, Michigan . M- It is a Matter of Protection AKING your Will is just as much a matter of Business as buying life insurance. And just as simple. Complications in will-making arise only where several provisions are to be made. Isn’t it better then, to make a ‘“‘stab at it” to-day, rather than neglect it altogether? The best thoughts of men die with them simply because no record is left stating what shall be done with their property. Our new FREE questionaire or ‘‘Instruction Form” is designed to facilitate thought and action on this ‘‘most neglected branch of the law.”’ May we send you your copy? It is awaiting you. OFFICERS DIRECTORS iS Delos A. Blodgett II. John Duffy. Lewis H. Withey -_-_President Ficdasicic Ac Garhan. Henry Idema -----_- Vice Pres. Claude Hamilton. F. A. Gorham -_.__- Vice Pres. Thomas H. Hume. Claude Hamilton ___Vice Pres. Henry Idema. John H. Schouten -_Vice Pres an tenon o ‘ = : Miner S. Keeler. Noyes L. Avery -_._Vice Pres. James D. Lacey. Edward Lowe, Ransom E. Olds. J. Boyd Pantlind. Willlam Alden Smith. Godfrey von Platen. Dudley E. Waters. Lewis H. Withey. Emerson W. Biiss _..Secretary Arthur C. Sharpe --_Asst. Secy. Guy ¢. Eltile —.0. Asst. Secy. Cc. Sophus Johnson__Asst. Secy. Arend V. Dubee__Trust Officer “Oldest Trust Company in Michigan’’ Micucay Trust CALENDARS! CALENDARS! The Calendar Publishing Co. G. J. HAAN, President and Manager. 1229 Madison Ave. Grand Rapids, Mich. WE ARE LOCATED ON THE SQUARE PERKINS, EVERETT & GEISTERT CITZ. 43534. KR LS BELL,M. 290. a i SS Direct wires to every Important market east of the Mississippi. A statistical service unsurpassed. . Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits. over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. 14 MICHIGAN TRADESMAN December 13, 1922 ing the desire of the taxpayers as a class to be correct in their dealings with the Government, and in innumer- able instances, in carrying out this policy, the taxpayer has erred against himself. In the cases where taxes have been underpaid there is plainly a wide gulf between an ‘honest mistake and a wil- ful attempt to defraud. In the vast majority of cases, when errors are found by the bureau’s accountants they have resulted through wrong in- terpretation of the law’s requirements. With those who are found merely to have made an honest mistake, the Gov- ernment pursues a course of leniency. In truth, the attitude of the Govern- ment is one of ‘thelpfulness. There is no effort to hound the taxpayer or permit him to feel that he has com- mitted a reprehensible act. When the taxpayer has been mistak- en for some reason, and still owes the Government an amount of taxes, the Government seeks to straighten out the tangle in an amicable way. Our field forces include 2,000 rev- enue agents, who follow the rule of the Internal Revenue Bureau that it is not their mission to make trouble but to prevent it. In a sense, the average officer of the bureau must be an edu- cator on income tax matters and other questions relating to the raising of the country’s revenues. It is part of his training to act intelligently and po- litely in his dealings with taxpayers. No brow-beating is countenanced. Gross discourtesy by a revenue agent is not tolerated. Publicity is one of our best weapons in forcing the full payment of lawful tax. There are cases in which very large sums have been paid by tax- payers rather than face trial in open court. In the settlement of such cases, which are rather few in number when the total number of those who make returns is considered, the Govern- _ment’s officers believe it is the part of sound business to avoid a tangle of litigation which might end, in numer- ous instances, with the Government the loser, by a jury disagreement. A notable case is that of the fur dealer frauds in New York City. A combination of fur dealers were in conspiracy with certain Government agents to deceive the Government by false certifications that their taxes had been paid. The accused got away with the game for a long time, but when the scheme was given publicity and offenders were haled before the courts, a salutary lesson was taught many thousands of others—that it does not pay to deceive the Government. The worst samples of dishonesty with the Government are discovered among that class who make no returns at all, or claim their earnings are below $5,- 000. We are rounding up thousands of evaders in that group. The drive to find those who owe the Government, but who have gone along on the as- sumption that they would not be dis- covered, will net the Treasury many millions of dollars in hidden revenue this year. : For example, the man who enjoys ‘the luxury of a $6,000 automobile and is known in his own community to be a man of affairs, and who has neglected to make a return showing his earnings, is the type of people we are going after, and we expect to compel such types of people to disgorge their just dues to the Government. In a recent case, an individual re- ported that his income was less than $5,000. That man, upon investigation was shown to owe the Government an income tax of about $10,000, and he was forced to pay that sum, besides penalties the law prescribes for such wrongdoing. Each passing year gradually reduces the number of tax evaders. The tax dodger is becoming scarce, because that kind of a person realizes evasion is poor policy A systematic method is followed in checking up the returns of taxpayers. Since the war nearly $1,000,000,000 in additional taxes have been collected because of the thoroughness of the work done by the accounting forces. This huge sum represents largely pay- ments made by taxpayers after their original return for a given year ‘had been filed and checked over by audi- tors. The large part of it represents er- rors in returns due entirely to bad judgment or ignorance of the revenue laws. Of course, in the more serious cases of errors for which there was not a good excuse penalties have been assessed. Even for the failure to make out a complete and accurate return, and where no intent to defraud is present, there are penalties in varying sums which can be assessed, according to the nature of the facts disclosed. The Government has little trouble with most large business corporations. This is because such concerns have the accounting and legal! talent, but when a big concern does make “big mis- takes” they are usually deliberately made and dealt with accordingly. Most corrorations and partnerships are of great help to the Government in collecting income taxes from the individual taxpayers. Information at the “source” is supplied to the Govern- ment in varied ways, and this enab!es the revenue force to determine very closely the liability of citizens. The job of collecting more than $3,- 000,000,000 in income and profits taxes and miscellaneous internal revenues last year was handled by nearly 20,000 men and women, located at Washing- ton and the principal cities through- out the country, where Collectors of Internal Revenue have headquarters. By the system followed now it is virtually impossible for a taxpayer to escape liability through connivance with any person or persons within the Revenue establishment. The process of checking over returns is as airtight as is humanly possible. Whenever in- vestigation is necessary, intelligence agents and field revenue men are as- signed. Anonymous complaints frequently mark the starting point of a large num- ber of tax investigations. Sometimes these complaints prove groundless. Sometimes the probes show up dis- crepancies in returns already made or reveal possible wilful attempts to with- hold taxes legally due. The accounting forces constitute an important part of the bureau’s work. Most of this work is done at Washing- ton, although it is the plan of the Gov- ernment gradually to decentralize this phase of its activity and have collec- tors of revenue make ‘checks of returns in certain classes of cases, thus ex- pediting the cases, and relieving the pressure on the offices at Washington. But the Government is just as eager to refund overpayments as it is to collect underpayments. The taxpayer is protected against himself by the same system of checks and review which guard the Government. If the audit shows an overpayment by the taxpeyer, the Government au- tomatical'y issues a certificate of over- assessment to the taxpayer, without application from him, which certificate of over-assessment he can apply against existing. tax liability, if any exists, or, if there is no such liability, can receive a treasury warrant for the amount. Generally speaking, the taxpayers have prerared their returns in a satis- factory manner considering the many difficulties and pitfalls encountered. The returns during the war period, at least, were made up from the best in- formation then available, based in many cases on poor and inadequate bookkeeping, and many adjustments were inevitable. The Government proceeds in all cases on the theory that the taxpayer WLLL ddd dddddlillillsllslliilsLihhLlllin ESTABLISHED 18653 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National LLM sissd§hssssihidsddsdsshdtsddsiddddsddddsdssdsdsssdsishde ULL dddddldlldllsliddslssdsihiddddlissdsdisidddddisdddddtddddddddds ULL ddiliétiuéaéézaaulilddddilldldlildidlidddldddds. Citizens 62-209 . For Good, Dividend-Paying Investments Consult F. A. 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Hamilton stn ee ee ae eeene a Eee, see Soret aaa cnaat oe pesmenae Ply December 13, 1922 is honest in making his tax return, and it is only when investigation or correspondence reveals some fact that shows that the taxpayer is probably concealing something, or is making an erroneous return wilfully, that cognizance is taken that an element of fraud may exist. There are innumerable cases where a taxpayer has voluntarily tendered ad- ditional tax, having ascertained later that ‘his original tax had ‘been er- roneously computed in a less amount than was actua:ly due, and has filed voluntarily amended return. David H. Blair, Commissioner of Internal Revenue. —_—_2.-->—___ Something Better in Store For Man- kind. Grandville, Dec. 12—Why we shall live again. There is no gainsaying this fact, no matter what priests and scientists may give out, the certainty of life after death is assured. Facts are better than all the faiths in the world. Faith without knowledge is the blindest of blind pathways along life’s journey. When we come to the end of all things mortal where does faith come in to buoy the soul of man to his long home beyond this world? We might ask where a million times and receive no answer. The spiritualistic creed is becoming enlarged and more accepted than at any time in the history of the world, and yet it is still in vapory form, un- intelligible to the greater part of the human family. Nevertheless spiritism is far in advance of materialism, which has no soul, no hope no everlasting place of abode for earth’s workers. The nature of man demands another life. The power that created this world its attendant planets, its sun, moon and stars could not by any hazard have created man to come into this world to suffer, live a few short years and then go back to the oblivion of dust. Such a thought is inconceivable—in fact, thoroughly untenable—when we come to sift matters to a fine point and realize the yearning of human hearts for another and a better world than this, where we shall meet all our rela- tives and friends. Without this hope life would not be worth living. With it we are buoyed up to a lively sense of our importance, and even when cast down by intense bodily suffering, we realize that there is something better beyond. Nathan Hale, in the prime of bust- ling manhood, sent to the gallows as a spy, passed over to live a more sat- isfactory life beyond the vale. George Washington, Abraham Lincoln, U. S. Grant—all the great and good men in our history—cannot be dead, clods of the earth, their identity obscured by death. Such a fate would be unjust; such a fate would be inimicable to the plans of an all wise Creator. The veriest blade of grass, the flowers, the trees, the fields, the lakes, the floating clouds, the great lakes and billowy oceans all proclaim the existence of a ruler greater than mere man, a power that made no mistake in creating this world for the habitation of man. With- in our inmost being we realize the existence of the Divine spirit. We know there is life beyond and that if a man die he shall live again. Were this not true the world would be one vast charnel house, given over to death and decay, without purpose of creation, a chance outcrop of some diabolical force which cannot be described. We ask why when one of our num- ber passes on. For a time our tears blind the sight and our great sorrow obscures the vision of that other world where the dear one has gone to be with the im- mortals. - Hope for the dead has ibeen in ‘ hearts of men ever since the sun shone MICHIGAN TRADESMAN in the heavens. One of the noblest men I ever knew lost an only son at the age of fourteen. That son was the apple of his parents’ eye. He was a stalwart lad, with intellectual brillian- cy, marked, that father believed, for a great future. He was meditating go- ing away to a State school, and every- thing had been prepared for his flitting when the great disaster fell. A nail protruding from a board proved the messeneger of death. That wound in the foot produced lockjaw, and in twenty-four hours that boy was gone. Dead, everybody said. The father and mother were bowed with grief. They never had another boy, although several girls came to the family circle. That father passed on a few years ago, at the age of 90, yet through all the long years of his life the father did not think of George as dead. It could not be. Somewhere in the all wise providence of a Supreme Being that bright youth still lived and is to-day again a blessing to the par- ents who so fondly loved him. No man, when he comes to look deep down into his very soul, believes death here ends all. Itt would shadow our world with a cloud of darkest night, crowd out every social joy and make of us as the beasts of the field. When the noble McKinley died by the hand of an assassin, can we be- lieve that such was the end? His assassin also died later on. The bodies of each were consigned to mother earth. Not so the spirit, for it cannot be imagined that McKinley and his murdered were on an equality after the death of the body. The spirit of the one climbed to heights of enjoy- ment in a better land than ours here on earth. As for the assassin, his punishment may be imagined. The proof of the immortality of man lies all about us. We can but accept it and try and live in accordance with ‘the divine wishes of the Creator. Some there are who profess to see spirits, to talk with them face to face, and are convinced of the verity of life after death. One must, however, take these stories with a degree of allowance. Personal experience is the only test, and this we may not always have. We can learn for ourselves of the facts of creation, of the great overruling power which created millions of worlds, and which has not made a mistake in the creation of man. Not to live beyond this world wou d stamp God's creation. a failure, which we certainly are not ready to admit. Old Timer. 2-2 Christmas Bells. I heard the bells on Christmas Day Their old familiar carols play, And wild and sweet The words repeat Of peace on earth, good will to men. Then from each black accursed mouth The cannon thundered in the South, And with the sound The carols downed Of peace on earth, good will to men. And in despair I bowed my head; “There is no peace on earth,’’ I said, “For hate is strong And mocks the song Of peace on earth, good will to men!’’ Then pealed the bells more loud and deep; “God is not dead, nor does He sleep! The wrong shall fail, And right prevail, With peace on earth, good will to men! Henry W. rp? Longfellow. a 15 A Christmas Dream. I dreamed a dream one Christmas eve, The strangest one, you may believe. ‘Twas of a world divinely fair Beyond the blue, far off, somewhere. There grief and tears were all unknown, And love supreme reigned on the_throne. Ah, such a joyful, gladsome world, Where sorrow’s bolts were never hurled! Here faces gaunt with poverty Deride the rich in mockery. All equal there were each to each, The best within a pauper’s reach. No surging, crushed, downtrodden masses; No proud, elite or clan made classes; No seasoned joys for just a few In this fair realm beyond the blue; No stalking want with piteous voice; No poor to feed. All had their choice Of that which seemeth just and good. All things were rightly understood, No broken hearts or racking pain; No avaricious, blood bought gain; No grasping, grinding, selfish greed That other’s welfare doth not heed. All things were perfect as the love That ruled this spotiess world above. Were this sad world like to my dream And love ruled all, its right supreme, Ah, where the chance for kindly deeds? Were there no poor to voice their needs, Were such a state sublimely true, Oh, where the good that we might do? Were there no faces dewed with tears, : Where, then, the solace of the years? If this world knew no grief, no care, Could we our brother’s burden share? Ah, love would lose much of its worth Were there no charity on earth! Perhaps ‘tis better as it is Than live in realms of perfect bliss, For out of evil cometh good When God is’ rightly understood. And since we live mid toil and care And not in haleyon dreams somewhere Uplift and help thy fellow man And do the greatest good you can To make this world like that above, Controlled and swayed by Christly love. Howard L. Wentworth. a a a In salesmanship both ends of the body are used—success depending on which end is the most active. f OF Christmas. 1922 We Specialize in CHICAGO Central 2507 WITTTTIDL LLL Lee MECC Liisa TTY) TPs First National Bank Building Give Bonds.... Give bonds and you give a gift symbolic of your genuine, sincere, practical thoughtfulness for an everyday and future income for the recipient. This year you give bonds at their best. The invest- ment market today offers more investments of ster- ling worth and safety with liberal, profitable returns than it ever has in the past. Government Securities Write, phone or call on us for information of our current listings especially suitable for gift-giving that will employ your money to its best advantage. Main 656 Fenton Davis & Bovle GRAND RAPIDS Main 656 Citizens 4212 Grand Rapids National Bank Building DETROIT Congress Building Main 6730 ses seal aa a ea 16 MICHIGAN TRADESMAN December 13, 1922 THE CHRISTMAS SPIRIT. It Includes Friendly Intercourse and Good Fellowship. Grandville, Dec. 12—Christmas is the one great festival of the year. It is celebrated in every land and in every clime. It is the one day in all - the year when politics and religion are left out and a general good time is indulged. We need these good days when friend and foe can sit down to the feast and make merry as if no feuds existed; as if, in fact, all mankind had come into one household for friendly intercourse and good fellowship. Millions who never crossed the threshold of a church gather on this day and express their good fellowship by giving such gifts as will make glad the hearts of young and old; gifts which count more than words;. gifts which hold a meaning deeper than all the talkfests ever held within church walls or without. Christmas marks the birth of the Christ child in far Asiatic lands and marks the beginning of an era dedicat- ed to peace on earth and good will to man. The kaiser’s war broke faith with that Christ and buried the world eye- deep in villainous lust for blood. No Christian standard was reared on the bloody fields of France and Belgium. What mockery to lay claim to the smiles of God in approval of that war. The war, however, with all its loss- es of men and property, opened the eyes of the doubting Thomases and rekindled a feeling of desire to know more of that other world which lies just behind the veil, sight of which has not been vouchsafed mortal eye. Had the teachings of the Christ been followed there would have been no war. The claims of an ungodly kaiser that he and God were one in this wretched crusade of butchery, lust and destruction shocked the in- telligence of the age and doomed the German cause to defeat at the outset. Wars have no right to be in a Christian world save for a righteous cause, and such cause did not exist when the Germans opened their bat- teries on France and Belgium. Ex- cuses and denials will not avail. Ger- many to-day is not the humble sup- plicant, but is now actively preparing for another conflict if we are to credit the French statesman who is now touring America in the interest of France. Should another conflict come the merciful, even fatherly kirtdness of the Allies toward a beaten enemy, would not be repeated. This Christmas day all should sit down to the peace table and declare for no more bloodshed in any part of the Christian world. This is a day of peace and happy reunions. Those gone before may well be assumed to sit at the table with earth friends and partake of the joys of genuine Christ- mas cheer. In the depths of the pine woods, more than half a century ago, men, women and children congregated in rude public halls and tripped the light fantastic toe to the tune of the dulci- mer and violin. No Christmas ever passed unnoticed in the lumber woods. There were few churches; but no mat- ter, the joys of Christmas were not forgotten. School exhibitions were followed by Christmas trees iaden with the good things of life. The whole country for miles around turned out to these “doings” and made merry until a late hour. One of the merriest Christmas days the writer ever experienced was one in which a large class of boys and girls were driven to the scene of a dance behind a plodding yoke of oxen. There were sleighbells too, cowbells, whose jangling echoes made music through the aisles of the grand old woods. Our school master was the driver. He had seen littl of oxen, yet he ac- quitted himself well, unheeding the & jibes of the boys and the shouts of merry laughter from the girls. Luck- ily our team was a steady old couple and did not become frightened and run away, as had been the case with less sober-minded horses with horns. Christmas to the mother who lost a son in the war may not seem so joy- ous as in former days, and yet when we remember the one whose birth is being celebrated, the one who brought news of immortality to our view, it is not unreasonable to suppose that those who died over there are still liv- ing in that other world, watching and waiting, sharing in a silent manner our joys and sorrows here, even as they had done when they were here on earth. It is not supposable that one of those brave boys who crossed the brine to defend his country and fell fighting under the flag is dead. That cannot be true. If we accept the teachings of the Christ whose birth we celebrate, we know that he still lives and is destined to go on living through endless eons of time. Even though we never quite accepted all the teachings of the Holy One, we still hope, and that hope is the main- spring of our world, the one best bet for our happiness and consolation. Christmas is a day for the little ones. Santa Claus is the true saint of the small folks, the one great mystery of childhood days. Some people depre- cate the custom of keeping alive the mythical story of old Kris Kringle, his reindeer and sleighs, and yet it is the most sacred myth of all the ages, the one most delightful experience of boy- hood and girlhood days. No harm can possibly come of that story of old Santa riding to the top of the roof, sliding down the chimney with his pack filled ‘with sweetmeats and toys for good boys and girls. Our house in the woods had no chimney, only a stove funnel six inches in diameter. Our boyish fancy was awakened to the utmost over the Santa Claus story, and we wondered how such a raunchy individual com- pressed himself into a body slim enough to come down the stove pipe. That he did it we never doubted since we found our stocking filled and run- ning over where we had hung it near the stove on Christmas eve. My brother’s first pair of skates came from Santa Claus and my own presents of nuts, candy, raisins and an empty spool were more appreciated, coming as they did from the. mys- have been from any other source. terious old codger, that they would Christmas day, the gladdest, merriest day of all the year. ‘May the time never come when we fail to meet the requirements of the day in a becoming manner, never forgetting the children, since He whom we celebrate said, “suffer little children to come unto me.” It is the Christmas spirit that counts. Old Timer. —_—.- > Treat Store Customers As Home Guests. If your salespeople can’t smile, bet- ter close your disagreeable store for an afternoon, and take them all to see a Charlie Chaplin film. Better start the fashion yourself, too, by smiling oftener than you do. Don’t walk about your own store with a face like the Rock of Gibralter. Smiles are contagious. Start one going the first thing in the morning and it will soon start a dozen more. Why shouldn’t a store be genial? Why shouldn’t it be jolly and hos- pitable and glad? Is there any reason why you should not welcome customers in your store as cordially as you welcome guests in your home? _——_-o---o——— Tt is not enough that you should merely satisfy demands—you must create them. No Near East Melting Pot. Kalamazoo, Dec. 12—When I think how few generations are needed in our great American melting pot to join the white race into a permanent and valuable alloy, I cannot help won- dering why it is that in the Near East the mixing process goes on so slowly. In fact, most of the problems in that sorely tried corner of the world are due to the persistence of racial traits and their unfading mutual antagon- isms. And yet much as Turk and Greek and Arab and Jew and Ar- menian dislike—and when occasion presents abuse—one another, the mingling is such that they cannot get on without one another. I have just read a report confirming that statement, illustrated by the case of the little city of Rodosto, a grain exporting town on the North shore of the Sea of Marmora. Until recently the place had a population of about 28,000 of whom 12,000 were Armenians 6,000 or possibly 7,000 Greeks, nearly 2.000 Jews and some 6,000 Turks. Sud- denly, by the Grecian debacle. and the success of Kemal Pasha, the 6,000 Turks became absolute masters of the place, and the three other races, plus a scattered few from Western Eurore, knew at once what to expect. There- upon there began an hegira by which the entire Christian population, aban- doning all, began moving away from the place. Ere long, however, the triumphant Turks, whose joy had been so intense when they felt their traditional enemies in their power, began to realize some- thing was happening to their city. They realized that with the departing Christians were going away “nearly all the merchants, shopkeepers, doctors, clerks and officials.” In short, all those who had made Rodosto a thriv- ing, busy port were departing, and within a few weeks the little city threatens to become a squalid, filthy and purposeless village of a few thou- sand Turks uneducated in business af- fairs and temperamentally incapable of municipal management. Here is a brief picture of the spot that tells the story: “The malodorous, deserted streets are littered with refuse and garbage. Seware stagnates among the rough cobbles. Here and there a few Turks stand in groups as though they did not know what to do with themselves. In- deed, it is difficult to realize what will happen to them and to their town, for its prosperity has gone with its Christian population, and it is doomed to fall into complete ruin and decay.” It is quite. obvious that. the ‘Near East” is no “melting pot” like to our own America, and equally true, to my way of thinking and, I believe, the great mass of intelligent persons, that the Christian religion is the most potent factor in the material as well as the moral and spiritual progress of the who‘e world. Charles D. Clyde. ———— 7.2. >____ Quota Plan Increases Sales. An assistant buyer in a Seattle de- partment store has worked out a quota card for his four departments, by means of which he keeps all the sales persons up on their toes from month to month. One of the cards is kept on display at each department head- quarters where it may be inspected by those interested. The buyer finds that the salespeople show no particular in- ~ terest in the card for the first two weeks of the month—they seem to be busy getting a running start. But by the middle of the month when results of their work have begun to show on it, they watch it eagerly every day, and | by the latter part of the month it is the chief topic of conversation all over the store. The quota for a department is ex- pressed in “shares.” The value of a share is changed each month for each individual department, so that the amounts in dollars and cents are not known except by the heads of the de- partments. For instance, each share in Department 12 may be valued at $100 this month, so that the quota of eight shares is $800. Next month the value of the shares may be placed at $75 or $150. If each share were valued this month at $100, then the fourth placed in the square set aside for the first day’s business for a department on that day was one-fourth of the value of a share, or $25, Stephen G. Eardley Private Reports For Merchants Special investigation work of any nature satisfactorily rendered by this Bureau which is managed by two re- liable, experienced De- tectives, MacDonald and Kardley. Phone or write for representative to call. Day: Citz. 68224, Bell M. 800. Night: . Citz. 32225 or 63081, National Detective — Bureau |, Headquarters 333-334-335 Houseman Building Grand Rapids Alexander MacDonald sweets December 13, 1922 MICHIGAN TRADESMAN 17 WHEN WINTER COMES (P olari ne THE OLD weather imposes new operating conditions on your trucks and automobiles. These must be met if your machines are to deliver maximum - service. Nearly all makes and types of engines require a lighter grade of Polarine Oil in winter than in summer. Heavy oil congeals in cold weather and does not flow easily through the lubricating system. Unlessthe correct winter grade of oil is used, some parts of your engine may operate without oil until the heat from the engine causes it to flow readily. Scored cylinders, burned bearings and a host of other damages result when this condition occurs. Not only do you pay for these repairs, but while they are being made you lose the time of the machine and the driver as well. (GUARD YOUR HAULING COSTS If you would guard your hauling costs, use Polarine. Itismadein four grades—Medium Light, Medium Heavy, Heavy and Extra Heavy, one of which lubricates correctly your machine during cold weather. Do not rely on hearsay or the judgment of those not qualified to select this correct grade. Remem- ber there is only the right grade and the wrong grade of lubricating oil—there is no such thing as a second best grade. Consult the latest Polarine Chart of Recommendations, which our lubricating engineers have com- piled in co-operation with manu- facturers of automobile engines Thischartisdisplayed by all Standard Oil a\ Sauk) A Company (Indiana) A (ecto BY agents and most Pol- 1 arinedealers. It will be sent you free on request. STANDARD OIL COMPANY 937 S. Michigan Ave. (INDIANA) Chicago, Illinois Michigan Branches at Detroit, Saginaw, Grand Rapids Tee 18 TONGUE CUT LIKE WHIP LASH Zach Chandler, Who Rose From Clerk To Millionaire. Fifty years ago, an almost unfailing way to “get a rise” from any political- ly-minded resident of Michigan was to mention Zachariah Chand‘er. If the person addressed was a “regular” Re- publican, he cheered vociferously. If he happened to be a Democrat or a conservative Republican, he was pretty sure to curse, or thereabouts. In Saginaw in Civil War days, there was a dyed-in-the-wool Democrat, Curt Emerson, known to Republicans as a copperhead and anti-war man. One day Chandler was in Saginaw to make a rolitical speech. He and Emerson, who knew each other per- fectly .well, met on the street, but neither spoke. Instead, so the tale goes, Curt was heard to soliloquize as fol‘ows to his dog: “Caesar, if you wag your tail at that man, I’ll disinherit you!” Zachariah Chandler, one of ‘Michi- gan’s first big men of business; sena- tor at Washington during eightcen years of the Nation’s most trying era; the man who more than any other, “put over” the election of R. B. Hayes and kept Samuel J. Tilden from the White House; this is obviously the sort of figure that cannot be ignored in writing the history of Michigan. As a matter of fact, it is hardly to be dis- puted that he had greater influence on the Nation’s destinies, for good and for bad, than any other man who ever represented Michigan at Washington. In order to have a background, we must commence with a few biographi- cal facts. He was born in Bedford, N. H., in 1813, of English and Scotch- Irish ancestry. He came to Michigan at the age of 20, having had a common school education, with two years at academies, a little experience as a rural school teacher, and a few months as cierk in a store. In Detroit, he en- tered mercantile pursuits and, after some vicissitudes, became the city’s leading merchant. His was the first business in the State, it is said, to reach a volume of $50,000 a year. In 1851 he was elected mayor of Detroit, and served for a year. The next year he was defeated for governor. In 1854 he helped organize the Republican rarty, and three years later was elect- ed. United States Senator to succeed Lewis Cass He served as senator un- til 1875, was Secretary of the Interior under President Grant, and as chair- man of the National Republican Com- mittee, conducted the campaign of 1876. The Legislature returned him to the Senate in 1879, but he died be- fore the end of that year. Had he lived, there is more than a remote pos- sibility that he could have been the Republican candidate for President in 1880. To understand “Old Zach,” one must be able to imagine a Norse warrior, one of the kind who fought with Rollo, translated to the halls of modern statesmen. He was medieval in type. He was over six feet tall, with reddish hair and strong features. As a youth, he was the champion wrestler and boxer of Bedford. His first two appearances. in the pages of Detroit history, apart from MICHIGAN TRADESMAN his ‘business life, reveal much of his character The next year after his ar- rival in Detroit occurred one of the terrible cholera epidemics that the city suffered. Young Chandler volun- teered as a nurse, and, while business was frractica‘ly at a standstill and many fled to escape the plague, he helped care for the sick and bury the dead. In 1837 we catch a glimpse of the young giant taking part in an elec- tion-day battle in which his brawn must have been a notable whig asset. As his action at the time of the cholera epidemic reveals, his courage and ability were not merely physical. He possessed.a determination that like Marshal Turenne’s was capable of taking him into places where his legs future President caused the future senator to be brought into court. Be- fore Recorder J. H. Bagg, as one story has it, Chandler personally questioned ‘Grant, asking him: “Where were you when you saw y y my sidewalk covered with snow?” “In my cutter,’ replied Grant. “Ain’t you mistaken?” Chandler is said to have sneered. “Was you-not in the gutter?” This was not too brutal, to. have been said in those rough days, but if Zach murdered his English in that manner, we may be sure he knew better. He was, according to the legends about the affair, exceedingly angry at Grant, and retaliated by entering a complaint against the lat- Zachariah Chandler. might not have wanted to go. During his early years here, he s‘ept in his store, raid $2 per week for his board and spent nothing excepting for the rent of a half pew in the Presbyterian church. He had great natural busi- ness talent, and made a large fortune in the dry goods business by stern business: methods. He was a shrewd buyer, sold rapidly, never speculated, and despite his pugnacity, made many friends. The pugnacious temperament was again revealed in his affair, once rather famous locally, with U. S. Grant when the latter was stationed in Detroit in 1850. Zach was then living at the corner of Jefferson avenue and St. Antoine street, and did not, it appears, keep his sidewalk free from snow. Grant and his fellow-officers had to pass the place on their way to the barracks from their hotel, and the aL aaa ee a Teeny SSIES SS Oren nS Ss aE SO SSEDSSSIND DEE na OED ter for fast driving. But in later years he became a great admirer of the silent soldier and was one of his staunchest supporters as President. Somewhat earlier Chandler became involved in a love affair whose details are reminiscent of Abraham Lincoln. He became engaged to a Detroit lady, but for some reason never explained decided not to marry her. It was ex- plicitly stated that no criticism of the fair one was involved, ‘but that is as far as the explanation goes. Zach, who perhaps at this time did not quite un- derstand women, is said to have sent her $3,000 as balm for her feelings, only to have it returned. The young man then talked of leaving Detroit for St. Louis, but’ James F. Joy dissuaded him. Some years after this, he married Letitia Grace Douglass, daughter of a New York family, and removed there, December 138, 1922 but after a few months of unfortunate business experience, returned to De- troit. From that time he prospered in the who‘esale dry goods business and at his death, was worth $2,000,000 or more... : His reputation in business gave him great authority in the hard times of the 70’s,,when greenbackism and other “happy thought” money ideas became prevalent. He is declared to have -been the first Western man of prom- inence to come out strongly against “soft money.” His speeches on this subject during the “greenback” era could be used effectively to-day to combat the “harpy thought money” ideas of Henry ford and other idealists and half wits. When Chandler went to the Senate, he quickly became one of the leaders of the radical Republicans there. In his first set speech he said: “The old women of the North who have been in the habit of crying out, ‘The Union is in danger,’ have passed off the stage. They are dead. The men of the present day are a different race. They will compromise nothing.” That was typically Chandlerian. James A. Garfield remarked, in dis- cussing Zach after his death, that in most men’s minds, the “kingdom. of epinion” is divided into three zones —that of yes, that of no, and a middle ground of doubt. “That middle ground in the mind of Mr. Chandler,” said Garfield, “was very narrow.” An exactly correct interpretation. He was like Theodore Roosevelt in his respect—a thing was either right or it was wrong. He knew only one word to signify treason, and that was treason. When McClellan failed as com- mander of the Army of the Potomac, the Michigan senator was his most bitter critic. He made a famous speech attacking his generalship and even Jhis loyaity, and McClellan had to go. This speech Chandler regarded as his greatest public serviee. Whatever one thinks of “Old Zach,” there is no possibility of denying that he was one of the most conspicuous among those who guided the North into the Civil War, and one of the most effective, among civilians,. of those who helped win it. It was more than mere declamation when John B. Logan said in his eulogy in the Sen- ate: “In the darkest night, he was one of the most steadfast stars. When the storm of secession was fiercest, he was boldest.” We cannot conceive of his ever be- ing willing to compromise the ques- tions of the war. Had Lee won Gettysburg, he would not have been daunted. Had England entered the struggle, he would only have fought with the greater determination and Berserker fury. In the turbulent era of “Bloody Kan- sas,’ when Southern fire-eaters were wont to bully Northern congressmen and Charles Brooks made his famous and cowardly assault on Charles Sumner, Chandler made a secret com- pact with Ben Wade and Simon Cameron that the next time a North- erner was insulted, one of the trio would take up the quarrel and if neces- sary, “carry it into a coffin.” The bravos usually let men like Zach alone, i } ‘ { i “4 da iascca IN comer ange rr mI A ame ORO IR, {_—— iano ina etn + { senate ee ip RESET OAannEN : —* w/ mi pea ci ‘-- ii iat December 13, 1922 MICHIGAN TRADESMAN WITH KE LEX CLIENTS ‘TO maintain vigor and _ business producing power in his copy when he must repeatedly offer the - same product from the same source to the same public, and has essen- tially the same objects to achieve, is _ the advertising man’s severest test. A TRUE statement that applies manyfold to the service rendered McLean & Garland, of Winnipeg, by the T. K. Kelly Sales System. IN the May issue of the Tradesman, we told you about the McLean & Garland store, where we had just completed the latest of some two score sales, and now our autumn sale for them has just been closed with results being the greatest they have ever enjoyed. HOWEVER, the complete success obtained during this sale shows that results depend upon methods ‘and ability rather than conditions. And this volume was produced in spite of the fact retail business in general was extremely quiet in Win- nipeg, and Mr. McLean was frankly skeptical as to the possibility of even Kelly Service overcoming these con- ditions. ELLY Service has operated thru- out the continent for better than twenty years, and as is in the past, it is only by producing satisfactory re- sults and permanent benefits, can we continue. OUR business is your bread and butter, Mr. Merchant—it calls for the best that is in you, not only as to direct application but also in the judgment used in considering plans and methods to better that business. OR that reason, Kelly Service can- not but appeal to you as that medium which will not only move merchandise profitably for you but increase your turnovers for the fu- ture. ka mer HERE is no obligation incurred by giving us the size and nature of your stock—this information will enable us to lay our plans before you in detail. 19 MICHIGAN TRADESMAN December 13, 1922 however. They knew he would fight. In the handling of reconstruction problems, he was bitter and prejudiced and was one of the most ardent ad- vocates of Negro suffrage. One cannot help feeling a certain admiration for the courage and the in- cisiveness with which he stood.in the Senate only a few months before he died and “called Jeff Davis a traitor.” In much of his stump-speaking, “Old Zach” was not greatly above dema- gogism. He was rough and vulgar and “played down” to his frontier hearers. But on this occasion, when “Southern brigadiers” had been trying to prevent the exclusion of the former confederate president from the bene- fits of a Mexican War pension bill, and had praised him-as a patriot worthy to rank with Washington, the Michigan Senator rose to heights of stern in- vective that not many. have “surpassed. “Mr. President,” two years ago to-morrow, in the old hall of the Senate, now occupied by the Supreme Court of the United States, I. in company -with. Jefferson Davis, stood up and swore before Al- mighty God that I would support the constitution of the United States. (This was literally true: at the open- ing session of the Senate in 1857, when the new members were called to the bar by fours to. take the oath, the second quartet consisted of Cameron of Pennsylvania, Chandler of Michi- gan, Davis of Mississippi and Dixon of Connecticut. If that order was literal- ly observed, Chandler and Davis stood e:bow to elbow.) “Jefferson Davis,” continued the speaker, “came from the cabinet of Franklin Pierce into the Senate of the United States and took the oath with him to be faithful to this Government. During four years I sat in this body with Jefferson Davis and saw _ the preparations going on from day to day for the overthrow of this Government. With treason in his heart and perjury upon his lips, he took the oath to sus- tain the Government that he meant to overthrow.” The whole speech. made ony about 500 words, but it was a sledgeham- mer blow. No Southerner made re- ply, and Davis got no pension. But to many of-us to-day, this on- slaught seems regrettable. Of far greater value to the - Nation Chandler’s work as Secretary’ of the Interior after he -was defeated for the Senate in 1875. When- he entered the office, he found it, reeking with cor- ruption. He chased the thieves out and handled the department so effi- ciently that Senator George F. Hoar long afterward declared him to have beén,. “in “his judgmérit, “the ablest ad- ministrative: Officiat without exception - in ‘any: €3 lic lifesy In his own “times, J oihiene the sever- est criticism: directed against Chandler was becauase of his, political methods. He was a typical party ‘boss, and for years éven AMmany. Republicans charged that hé carried that party, so far as Michigan “was concerned, in his breeches’ pocket. xeCutiye office during my pub- As he had an instinctive business sense, so he knew how to win in politics. In his first campaign, nom- inated for mayor against the veteran He began, twenty-. was. and popular John R. Williams, he canvassed every ward in person. When after his election, it was said that money had done it, he declared, with frankness that would be impossible in our time: “No, it was not money; it was rot- gut; I have almost ruined my health drinking in those bar rooms.” “O'd Zach’s” personal habits were more than once.the subject of discus- sion and recrimination As early as 1851, the Detroit Free Press referred to him as a “whisky bloat”—-which was probably unjust. But talk of his drink- ing continued and after the war, his personal organ, the Post, on one oc- casion went so far as to admit that during the stress and excitement of war times, Mr. Chandler had been “less carefully abstemious than he is now.” Tradition tells us that Zach chewed tobacco and smoked a long pipe. But he taught a Sunday School class, too. He liked cards and often played euchre with Shubert Conant, Ben Vernor, E. A. Brush, Emory Wendell and others. James F. Joy an old personal friend and adviser, referred to him in a po- litical pamphlet in 1863, as a “wealthy, ambitious candidate for place.” There is little doubt, despite the life of stern selfdenial he led as a very young man, he came to be fond of display. He was a lavish host. When his only daughter “came out” in Washington there was an eaborate function and a good deal of gush was printed about it in some of the papers. Mark Twain, then a budding author who didn’t scorn to write for the daily press, had a lot of fun about a reference another scribe had made to the debutaante as “a fair brunette with golden locks.” Somewhat later, the family went on a trip to Europe, and it was charged— possibly with exaggeration—that they took four colored servants, two for the Senator, and two for his wife and daughter. ‘Considered from all sides, Zachariah Chandler was, of course, more fitted to the times when he lived than he would be to ours. He was not a frontiersman in education, but he was in his attitude of mind and in his opinions and prejudices. His uncom- promising spirit, his complete fearless- ness, his slugging tactics in debate and on the stump, even his sneers at Eastern “cu'cha,” appealed to the countrty folk and villagers of Michi- gan in the generation when our grand- fathers flourished. But his bitterness cut deep. When he died suddenly in a Chicago hotel, after making a notable address to a large audience, not a member of Con- gress from below Mason and Dixon’s line would utter a word of eulogy. No admirer can be especially proud of such a revelation of dislike. Bitterness, ness. He could not forgive, and it let him, with others, into grave errors in the reconstruction program. Had he been ab‘e, after the war, to say with Grant of 1865, “Let us have peace,” he would occupy a higher position in history. N. H. Bowen. "3... ——______ “It has been said that a banker keeps one eye on assets, two eyes on liabilities and his mind on maturities.” was his greatest weak- . Quoting Prices Sells Merchandise a fact that is recognized by all mer- chants who advertise. Their customers want to know the price before buying. They advertise the selling price in plain figures. K C Baking Powder shows the price on the package. Many sales are lost because the customer does not care to ask the price. It will pay you to sell KC BAKING POWDER (price on the package) Same price for over 3()years 25 ane 25 The price is established and shown on the package, assuring you of your full profit. None better at any price. Millions of pounds bought by the government. Reduction in freight rates July 1, passed on to the trade in reduced list prices on K C Let us show you how to in- crease your: baking powder profits by selling K C. Jaques oe Co., Chicago j on | here id pviarrenmnananeec nme as se Staats we satan coneef meaner tates on wisaaemenirrenenananer semen tis ee Sie December 13, 1922 MICHIGAN TRADESMAN 21 Store Slogans From Over the Country The following is a list of slogans used by stores all over the country: The Shop of Service. The Small Store with Big Service. The Oldest, the Largest, the Best. The House That is Making Greater Smithville Famous. The Cash Store. The Place for Thrifty Shoppers. Your Grandparents Traded Here. Business is Good at Blass’. If it Comes from Lowe’s, It’s the Latest. Smith Makes Life Easy. Quality Goods at Popular Prices. The House of Service. We Treat You Right: Always on the Jump. Alive A‘l Day. A House of Service and Safety. Style Headquarters. The Store-of Quality. We Deliver at: All Hours. Der endable Merchandse Priced Right and Truthfully Advertised. Our Customers Know Why. The Store That Saves You Money. The Name is the Guarantee. Where Styles and Values Reign. Quality is the Main Idea with Us. When Better Goods Are Sold, Smith Will Sell Them. Not How Cheap, but the Best for the Money. The Store That Service is Bui:ding. Satisfaction Guaranteed. Service, Satisfaction Since 1880. Always Something Different at Smith’s. The Store for Everybody. Good Workmen Know the Differ- ence. Buy in Smithville. The Home of Complete Service. The Store of Quality. The House of Good Cheer. We don’t Credit. Everything for Men and Boys. Established Over Half a Century. The Shop of Original Modes. We do as We Advertise. Exclusive But Not Expensive. Cash Works Wonders. Everything for Women. Founded 87 Years. Equalled by Few; Excelled by None. Smithville’s Greatest Store. Caradin’s Prices Keep Caradin’s Crowded. The Money-Saving Store. Wear as You Pay. Smith’s—the House of Quality. We Serve. We Have What We Advertise. Fau‘tless Footwear. The Store for Thrifty People. Quality Headquarters. When You Think of Clothes, Think of Us. At Your Service. Prices Lowest, Quality Highest. Our Goods Stand the Test. The Home of Merchandising Ideas. Let Smith Do It. One Purchase Makes a Permanent Customer. The Leading Place for Level Prices. Ours is a Saving Store. The Sensible Place. That Good Store. Pritchard Pleases People. The Store of Service and Courtesy. Pay Cash and Pay Less. _ Where Courtesy Reigns. Our Store is Steadily Growing. The Best Advertised Store in Town. The City’s Representative Store. © A Fine Place to Trade. This is a Smith Store. A Good Store to Find Out About. Where Big Merchandising Bargains Occur. The Coolest Place in Summer, the Warmest in Winter. You Always Do Better Here Eternally Working. It is What We Say It Is. The Best Buy. Deal With Us—It Pays. Our Store Keeps on Growing. Try Our Store First—It Pays. Where Buying is a Pleasure. Reliable Merchandise, Reliable Methods. We Lead, Others Follow. Be Sure of Your Store. A Place Where You Will Like to Trade. Go To Smith’s. A Store You Ought to Know. Eventually You Will Come Here. You Hear a Good Deal About Us. Merchandise of Merit Only. Quality Without Extravagance. The Refinement Store. Every Purchase a Saving. Every Day is Bargain Day. We Pay You to Trade with Us. Underse‘ling for Cash. Large Stocks, Small Prices. A Reputation for Good Values. We Like to Please You. ———_++-___ Playing the Game With the Chains. Advices from the Pacific Coast state that “to meet the invasion of the chain stores the Portland grocers some time ago launched a new cor- poration, the Eagle Stores Company, and are now operating seven cut price grocerterias located close to a chain store to make things interesting.” Well, why not? As has been said in these columns again and again there isn’t the slightest functional dif- ference between a chain store and any other retailer. The only difference is that one man, or corporation, owns several of them. So do lots of “in- dependent” retailers own more than one store. But is it unfair? It is natural for anyone who finds that competition is annoying to com- plain that the annoyance is “unfair;” unless he is the sort of chap who recognizes that annoyances are a part of the game of trading; that competi- tion is not merely a thorn in the side but a prod to “get up and get,” ap- plied in the right place. If the Oregon retailers have found anything in the chain store game “worth copying they have done just what a wise merchant ought to do, played the same game. Another type of retailer would go into sackcloth and ashes and weep salty tears, mean- while “bellyaching” to the Govern- ment to “call ’em off.” —_——_2-22——____ Drew the Line on Stockholder. “Here, boy,” said the man to the boy who was helping him drive a bunch of cattle; hold this bull a minute, will you?” “No,” answered the boy; “I don’t mind bein’ a director in this company, but I’m darned if I want to be a stock- holder,” A different laundry soap Smell Fels-Naptha! Tell your customers they can be sure it is real naptha soap by the clean naptha odor. We are telling them for you every month through our continuous adver- tising. Keep Feis-Naptha well stocked. FELS & CO., PHILADELPHIA FELS-NAPTHA The golden bar with the clean naptha odor A Reliable Flour— NE that permanently pleases your customers—is an exceed- ' ingly valuable asset to any Grocer. Flour sales mean grocery sales as well; for Folks buy groceries where they buy Flour. If you sell ‘Mothers Delight” Your customers never are tempted to go elsewhere for Flour— and groceries. In other words, the year-in-and-year-out quality of CRESCENT safe-guards your grocery trade. It’s the rock upon which you may safely build the good will of your business. Why not commence pushing CRESCENT now? : “It’s the Meat of Michigan Wheat” Milled only by Voigt Milling Company Grand Rapids, Michigan We also supply Spring or Kansas Hard Wheat Flour if desired. . 22 ‘ONLY GOD CAN MAKE A TREE. Retribution Follows Reckless Dis- regard of the Creator. Only God can make a tree. Did you ever think of that? It is no severe task for a man to destroy a tree or a sparrow, both made by the Supreme Being, and yet humble man, made by the same God that made trees, sparrows and plants, arrogates to himself the right to destroy both tree and sparrow as freely as he would exterminate a venomous reptile. Why is man so thoughless—so reck- less, in fact—of those things which came into being as the handiwork of God? ou . There is a right and wrong way of doing the same thing. A _ reckless destruction of forests has been the means of ruining the productivity of many fair lands because of the drying up of running streams, the doing away of the rains so necessary for the growth of al: vegetation. Man seldom profits by his mistakes. Years ago, when the Middle West was first settled, there were abundance of birds, and it was an easy matter to raise fruit and vegetables unharmed by insects and scales. Later, when man came to exercise his believable right to fix things to suit his sovereign will, he sought to alter the laws of nature, which are also the laws of God. By so doing he invited drought, insect pests and a long line of destructive evils which to-day infest the ‘and. Destrpction of any of God’s crea- tures without a higher reason than that of supposed utility is never ex- cusable and is sure to invite disaster within a reasonable length of time Bird slaughter, upheld by man-made laws, has invited disaster throughout the Nation. Only God can make a bird, a tree, even the smallest living thing that creeps, crawls, flies or walks, Knowing this, why has man been so reckless in opposing the works of a living God? Will punishment for his sins in this direction forever remain unreckoned with? Hardly. We see even to-day the beginning of that retribution man’s reckless disregard of the Creator is bringing about. Insect pests of a varied nature in- flict every vegetable and fruit stand of the farmer and horticulturist in the land. This, together with the hot winds from across the dry and arid wastes of land made by destruction of trees, tells the story of man’s sinning in a manner plainer than words. ‘ Only God can make a tree. How careful should we then be how we destroy what alone God can re- place. Man’s reckless disregard of the rights of nature has brought much suffering and discouragement into the world. Man can rebuild houses and churches felled by the ravaging army of an enemy, but the-trees, the birds, magnificent green grass and bubbling - springs of pure: water, cannot be re- placed. Only God -can do that and man makes sure that the opportunity - is not granted. ; A single tree uselessly sacrificed is a crime against nature as truly as is the. slaying of any other living thing, and man must realize his responsibil- ity to his Creator else he will come to MICHIGAN TRADESMAN grief in.some unexpected and entirely logical manner. Every living thing is responsible to God for being. There is no disguising or getting around this fact. God alone can create life. Man who prides himself on +his mechanical genius, his many discoveries in the world of nature, is himself a creature of the same God who made the tree. What right then has man to destroy any of God’s crea- tions without ample reason for the same? Poets have sung the praises of na- ture in its busiest resplendant forms. Artists have painted attractive pic- tures of God’s handiwork. Authors have built word pictures around the colorful scenes in nature, yet not one of these masters can make a tree. James M. Merrill. It is left for God to do that, and man, infinite as the humblest worm that creeps, must acknowledge him- self beaten when he would take over that power which has been granted to the Supreme One alone. The State of Michigan is an examp'e of how reck’ess has been the waste caused by the woodsmans’ ax. Well might the roet sing, “Woodman spare that tree.” There is nothing in the known world, from the polar circle to the ‘ equator, so grand and glorious as a tree. God alone can make a tree, but man can destroy every tree in the world if he so desires. In doing so, how- ever, he invites pestilence and famine to ‘come in the place of the trees he has destroyed. > While it is admitted that man has a right to life, liberty and the pursuit of happiness, it cannot be granted him the right to cut down and destroy the magnificent trees provided by nature for the real enjoyment of man. The woods are a natural product. If if was not intended for trees to live, why did God create them? A farmer who cleared a new piece of wooded - land; reserved from slaughter many fine trees at certain intervals throughout the tract,much to the. sur- prise of ‘his neighbers* They even re- monstrated withchith because he was leaving fertile portions of the soil to give nourishment to the trees. _ “You are letting that useless tree remain when by removing it you could raise bushels of corn,” said one. “But the tree is more necessary than the corn; there is enough land without destroying such a fine tree. I need the tree and the tree needs me.” And ‘so it was left, with numbers of others. The farmer- was wiser than his neighbors, and to-day has the finest home farm in all the country round about. Would there were more farmers like this one. On'ty God ‘can make a tree. December 13, 1922 The Green Clerk. He went to work on Monday. On Tuesday he told the prospective purchaser of a bed that “we stand back of every bed we sell.” On Wednesday he directed a woman who was looking for her husband to the male order department. On Thursday he took a display sign off a lady’s blouse and put it on a bath tub. The sign read: “How would you like to see your best girl in this for $2.75 2” Old Timer. They fired him on Friday. Douglas Malloch. WHY DO WE AGE? Many so old, so few the young; Lips for so long no song have sung. Why do we age? I wonder why?— Dying before our time to die? Living like ghosts of long ago, Why do we age? I want to know. Surely not time has made us change, ‘Gray and wrinkled and sad and strange. I shall go forth, perhaps and find Why we are old in heart and mind. Maybe the answer I shall see Written in grass or vine or tree. What is this shriveled, shrunken thing, Fallen here in the fields of spring? This was-a tree that had never borne Blossom or fruit to. greet the morn; This was a tree that stood alone, A thing unknowing, a thing unknown. Bees sought honey, and passed it by; For never a blossom met the eye. Men sought fruit when their work was done, Passing it by, for here was none. God had given it sun and rain, But never a thing it gave again. Maybe the answer I had learned: Maybe, too much with self concerned, We dry and shrivel, by men forgot, Because we live and we blossom not. “By their fruit you know them,” the book has said— And a man unloved is already dead. a saan . 5, Pi hI ren 2M pemmernnmcmsr ecm e a vce 8 See ccpeeseaea melee le od! December 13, 1922 MICHIGAN TRADESMAN PIANOS, PLAYER-PIANOS | CHENEY TALKING MACHINE PEER OF ALL The Herrick Piano Co. 19-21 S. Division Ave. Grand Rapids, Michigan OUR FIRE INS. POLICIES ARE CONCURRENT _ with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. SAFETY SAVING SERVICE CLASS MUTUAL AGENCY “The Agency of Personal Service” COMPANIES REPRESENTED AND DIVIDENDS ALLOWED. ‘ Minnesota Hardware Mutual __.. 55% ##Shoe Dealers Mutual __________._ 30% Wisconsin Hardware Mutual -.. 50% #Central Manufacturers’ Mutual _ 10% Minnesota Implement Mutual -. 50% Ohio Underwriters Mutual _-__. 30% National Implement Mutual -... 50% #Druggists’ Indemnity Exchange 36% Ohio Hardware Mutual _____ —. 40% Finnish Mutual Fire Ins. Co. __ 50% SAVINGS TO POLICY HOLDERS. Hardware and iImpiement Stores, 50% to 55° Garages and Furniture Stores 40%; Drug Stores, 36% to 40%; Other Mercantile Risks, 30%; Dwellings, 60%, These Companies have LARGER ASSETS and GREATER SURPLUS for each $1,000.00 at risk than the Larger and Stronger Old Line or Stock Companies. A Policy in any one of these Companies gives you the Best Protection availab’e. Why not save 30% to 55% on what you are now paying Stock Companies fnr no better Protection. If interested write, Class Mutual Agency, Fremont, Mio: The Mill Mutuals Comprising Twenty of the Strongest American Mutual Companies writing Fire -« Tornado Insurance on carefully selected risks Nef Cash Surplus $10,000;000.00 GEO. A. MINSKEY, Manager 120 W. Ottawa St. Lansing, Mich. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan SAVING 30% ON GENERAL MERCANTILE RISKS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. Grand Rapids Merchants Mutual Fire Insurance Company Economical Management Careful Underwriting Selected Risks Conservative but enjoying a healthy growth. Dividend to Policy Holders 30%. Affillated with the Michigan Retail Dry Goods Association OFFICE 319-320 HOUSEMAN BLDG. GRAND RAPIDS, MICH, a a MICHIGAN TRADESMAN CaierZ <_ 1S or TT ie Education Springs From Very Small Beginnings Indeed. : Written for the Tradesman. Do you really mean to-say that what I teach my child before he goes to school is of more importanice in his life than his work in school—and col- lege?” asked an astonished mother of a distinguished educator after his lecture. “IT do mean exactly that,” the. lec- turer replied. “This may sound heret- ical from a teacher; but I teil you that what you do not only prepares the soil for us, but greatly affects all of the child’s education thereafter. Or, you can spoil his mind for any education that amounts to anything.” That was many years ago, but my own observation has confirmed it many, many times. I know the psy- chologists nowadays are talking about set limits of development in children’s minds; but I am free to say that I want to see a lot more knowledge on that subject before I shall be satisfied that the psycho‘ogists know what they are talking about. And even granting all they say, I know that very few Earents are doing all they might with the children they have. Moreover, all the dullness of all the duil and limited children that I happen to have seen I could trace largely to neglect and mismanagement in their own home life—without bothering the psycholo- gist at all. I have lately been seeing boys of twenty—juniors and seniors in college, and postgraduates—reading hard every minute to make up the reading of books that they should have been made acquainted with years before. Books they should have read in their early ’*teens; and as for general information, knowledge of what is going on in the world—you could see plainly that their home conversation had been made up of trivial stuff, family and local gossip; anything but enlightening subjects. “The wonder to me,” the lecturer had said, “is that children come out so well in respect of education, con- sidering how little definite effort is made along that line in their homes.” .Prof. James Thomson, long ago professor in the University of Glas- gow, believed that a child’s education should begin with his first display of interest in the world, and that the edu- cation should follow the lines shown by the child’s natural tendencies. That, of course, would reqiire close and in- telligent observation on the rart of the parents. He began when his two boys were in the cradle. His friends pro- tested; they foresaw that the little minds would be. over-strained, and that the children would never live to demonstrate his theory. They both lived to old age, and one of them was probably the greatest physicist of his time—Lord Kelvin. Certainly he vindicated his father’s belief: “Let the child get accustomed to using ‘his mind in early childhood, and study will never tax it, but be a continual joy.” Or, as Froebel put it: “Live with your children, answer their questions, lead their thoughts into paths of wider thinking; that cannot hurt them.” Prof. Wiener, who tried this method with his children, says: “I have not tried to force my children, to cram their minds with facts; I have sought to train them in effective thinking and to give wholesome food for the strengthening of the intellect. I have tried to present this food in an ap- petizing way; that is, to make the studies to which I wished them to de- vote themselves rea‘ly interesting. But parents cannot help much in the education of their children unless they are themselves intellectually keen. I suppose that is why so many parents turn their children over to teachers with such pathetic faith that they will do miracles with them. It is not necessary for any parent to give herself or himself up as “a bad job,’ and feel that his own lack of forma! education unfits him to do this kind of work with his children. Education, in the sense of definite learning, ought not to stop and need not stop with the end of school. The parents who take this business seri- ously can and should be adding to their own knowledge by reading, at- tend lectures, concerts, and_ all other means of education, and passing on the inspiration to their children. It is not so much a question of telling them facts—of which the parents may not know many—but of encouraging the attitude of mental curiosity and eagerness to learn. Abraham Lin- coln’s mother seems to have been utterly unschooled; but she awakened in him the desire to improve his mind and extend ‘his knowledge. Any mother or father, however little educated in the formal sense, can en- courage the child to observe, to ask. questions, to seek information, to ex- “press himself in speech and writing. In almost every town now there is a library. The habit of having a worth- while book on hand and reading it aloud is one that can be cultivated from a very sudden beginning. And it takes very little to make all the difference in the world to a child; even a small effort will bear fruit in all the after years. Prudence Bradish. (Copyrighted, 1922.) — —_>-+-2___ What men want is not talent, it is purpose; in other words, mot the power to achieve, but the will to labor. BOOSTING THE HOME TOWN. Successful Co-operative Efforts by Live Wire Merchants. The Merchants’ Board, of Ashta- bula, Ohio, is composed of thirty- eight progressive local merchants. With the idea of helping one another, the Board recently promoted a Word Contest. What the contestant had to do was view the window displays of the thirty-eight stores, the names of which were given in the local paper. In one of the windows of each store he found a large letter, printed on yellow cardboard.- He then had to compile these letters and arrange them to form a sentence which boost- ed the Merchants’. Board. In order not to make the contest too difficult, the competitor was told that the first letter in the sentence was “M” while the sentence concluded with the letter “N.” Another condition of the con- test was that three articles displayed in the window where the letter was found must be given. Blanks for this purpose were liberally distributed by the merchant members. All entries had to be submitted to the local news- paper, prizes of $15, $10 and $5 be- ing awarded to the prize winning ef- forts in the order in which they were received. This Word Contest induced folks to study the show windows, and, no doubt, influenced many sales. The Merchants at the North End of the city of New Bedford, Mass., recently united in a mutual advertis- ing and selling campaign. With the building of mill after mill in that sec- tion of the city, there grew a desire in the minds of these merchants to do all in their power to hold the trade of the thrifty mill operatives. “Cou- pon Day” was inaugurated in order to prove to these patrons that the op- portunities for buying up-to-date goods were as. great as could be found down town, without the neces- sity of paying car fare or the trouble of making a trip after work hours. An entire page of coupons was printed in the local evening paper, one coupon for every merchant who join- ed in the campaign. At the top of the advertisement appeared two pairs of immense shears. Between the shears, in large letters, was the conspicuous notice: “Clip a Coupon and Save Money.” explanation that “New Bedford. busi- ness houses have united to make Tues- day a day of decided money saving.” Every merchant offered at least ten per cent. discount on goods sold by him that day. Some retailers offered even a larger discount, or gave special souvenirs that would be likely to at- tract shoppers. There was no hard and fast rule, but each merchant of- fered such attractions and reductions as seemed best to him on that particu- lar day. At the bottom of each coupon was the pertinent reminder: “Clip the Coupon.” “Get your scissors. Mail orders ac- cepted. Come early for the best selec- tions.” Merchants selling practically every line of goods joined in this helpful at- tempt to save the public money. Below the shears was the Then came the warning:. December 13, 1922 _Scossors were used freely and a steady stream of shoppers, all of them with coupons tucked in their hand- bags, poured into the doors of the North End stores. Having convinced themselves that the goods were exact- ly as represented, they went out again, smilingly laden with packages. The effect of Coupon Day was to give pur- chasers a knowledge of what was for sale at their own doors without the necessity of going down-town.” Each merchant checked up a gratifying in- crease in trade as the result of the united effort. The first Coupon Day proved such a success that others have followed it, and Coupon Day is now looked forward to by merchants and shoppers alike, as a means of getting better acquainted,- of’ stimulating trade and of honest opportunities to save. There are times when it pays to put in a window display from other than a sales point of view. There should be enough of the community spirit in the heart of every merchant to desire to see his city grow—if he doesn’t grow with it, that is his fault. A little window publicity to boost your city along will prove to people that you are really interested in its progress. The Chauncy-Wright Restaurant Co., Seattle, Wash., attracted atten- tion to their show window by a paint- ed backdrop. The scene gave a panoramic view of Seattle from the waterfront. At night the little red windows of the various business blocks threw out a ruddy glow, the squares which represented the win- dows of the buildings being covered with red cheese cloth. The panorama was put in with the express idea of illustrating the rapid growth of Seattle, and, incidently, the progress of the Chauncy-Wright Restaurants. In remodeling his store building, A. E. Sandberg, Paxton, Ill. con- vincingly brought home to new resi- dents the progress the city had made. He accomplished this by exhibiting an old-time map of Paxton in his new constructed show window. ‘The ex- hibit was of great interest to old resi- dents. The New York Bakery, Charleston, S. C., floored their window to re- semble a rolling board, with blue and white plaid linen curtains at the back. On a high stand in the center was a very handsome iced cake, which was labeled, “The Prize,” in gilt lettering. The window contained a procession of jaunty pasteboard pictured figures. Types represented were the society girl and man; a very stout business man accompanied by his pert stenog- rapher; “Mawruss and Abe” trying to keep up with the Vamp; a large colored ‘“washlady” endeavoring to maintain the same fast pace as her pickanniny shoe black companion. Down in front was the large gilt lettered sign: “You have to step lively to keep up with Charleston on its new march toward Prosperity and Fame.” All the figures were given an ag- gressive, animated appearance. Sy & é MICHIGAN TRADESMAN _amue a _ 4 | Wthe Jobber» 0 the Retailer tothe Gonsumer | | | | for their co-opera- | | | ar tion and apprecia- tion thru the vast _——_| Wal aaa ae Putnam Factory, national Gandy Company e « Grand Rapids, Michigan e« « Ee Se eR USNR TSE as "aa i apa maaan acu ir acacia aeweinri atin sea ua cr pa team: GueRiRRRERa CEs DU: EEE a ee ease : ee EEG eae aaa a aR Aci ate “ARSE AAR DOR pA AER OOS IO RTA CINE PNR A eI te commer ar iene On ae nn ae si i JACK AND THE BANKER. Story of Mechanic With a Level Head. Jack Strong was a mechanic with a level head. One night he heard an agitator de- nounce banks, capital and other things. When Jack went home he sat down, smoked his pipe and thought. He was the sort of chap that wants facts. So before he went to bed he made up his mind to learn something about bank- ing and capital. He had a few hundred dollars saved up in the bank. Next day he knocked off at noon and went down town to see his banker. The cashier introduced him to President White. “Mr. White,” said Jack, “you may be a busy man, but I’m losing half a day’s pay to get some facts. I want to ask you some questions.” “Fire away,’ said White. “Well, first, I want to know what you do with all the money people put into your bank.” “That’s easy,” said the President. “First, we must keep a certain amount against any trouble that might come. If a tot of depositors wanted their money right away or things took a nasty turn, we must have ready cash.” “Next, we lend money and buy bonds, mortgages and other safe se- curities. That money helps to pay Government expenses, to run factories, to enable manufacturers to advance money for wages and materials. It helps peorle. in need of cash if they have good security. It helps the farmer to harvest his crops and move them to the market. Farmers and manufacturers don’t get money for what they produce until they sell their stuff and get paid: need ready money.” “Some banks advance money to help sell goods abroad so the factories can keep running right along.”- “Are you insured, Jack?” “Yes, I pay sixty-eight dollars a year,” said Jack. “Good!” “There are milions like you.” Your bank savings and your premiums help to furnish capital. The - bank pays you. interest, keeps your money safely. Pays it back when you want it. The insurance companies pay death losses, or accident losses if it’s an accident policy.” “Tf. it were not for these millions and millions’saved up by all sorts of folks, factories would close, railroads would stop, opening up mines and building new factories ‘would cease, farmers would cut down production, and the country would go to the dogs.” “Then I am a capitalist,” said Jack. “Sure you are. Not a big one, but millions of savings make big capital, profits go into capital, premiums make capital. Money’s no good-if it isn’t used. The more it is used the more business is done. The more business the more work. Credit really means helping people without ready money on. some sort of security, to go ahead and do business. That’s one reason why banks exist.” “All live businesses borrow money, pay back and borrow more. They borrow to buy more land, put up new buildings to buy new _ machinery. Meanwhile they - _ ness MICHIGAN TRADESMAN Financing factories is a business by itself. Stocks and bonds are sold to get money to go ahead and do more business. That’s another way.” “Who buys these stocks and bonds?” asked Jack. “All sorts of people. Big railways are owned by thousands of people. Thousands of workmen own stock in steel companies, mines and railways. They save and become part owners. They are capitalists!” “This morning,” said White, “a manufacturer came in to see me. He needed more room for his plant and new machinery. We loaned him $100,- 000. We get the money-from deposits and earnings of all sorts. He will go ahead and soon 100 more men will be at work in his plant. It takes a lot of money to build un a big business.” sense howling about it. If it does a lot of good and some bad, it’s hot air to denounce all capital.” “That’s the idea,’ said White. “Well,” said Jack, “I’m glad I came. I’ve learned something. Goodbye, Mr. White.” “Goodbye Jack, come again.” - When Jack lit his pipe that night, after supper, his thoughts ran like this: “By George, it must be some job to gather money, loan it safely, send it all over the world. It must be some job to keep railways and mines going, to keep all the ships on the seas, to keep the factories busy, to sell a‘l the stuff and get back the money.” “Crooks couldn’t do it. If bankers and insurance companies were not on the square how could business go on. Brains and honesty are needed to run . Alfred W. Wishart. “Well,” said Jack, “suppose we, I mean the millions of workers, spent all our wages, what then?” “Well, said White, “there’d be mil- lions and-millions less to loan. ‘Busi- would be crippled and men thrown out of jobs.” “So my savings are capital?” “Certainly, Jack. That's where cap- ital comes from—savings or what is not consumed. As I said before, with- out capital or savings furnished by somebody, business, could not go ahead.” “Seems to me,” said Jack, “there’s a lot of bunk in this talk against cap- ital.” “Tt’s the wild, silly, unjust ta‘k about labor that makes us labor men mad. We know we’re not all bad. In the same way, I suppose it is bunk to talk against all carital as if it were all bad. If we’ve got to have capital there’s no ERAGE NISL NG NENNOOne ST the finances of a country. That is sure.” “We workers couldn’t do it.” “If we could, we would quit a factory and be bankers. “If bankers did not exist the fac- tories would close.” “Then Jack went to bed, but just as he dozed off to sleep he muttered to himself. ‘I wonder if I’d want that agitator as my banker. I know White has brains and is honest. He’s been on the job all his life. But that agi- tator who is he? what is he? or—” but Jack the mechanic-capitalist was asleep. A. W. Wishart. (Copyrighted, 1922.) ++. —___ Because you have always made money by following certain methods, it does not necessarily follow that you could not be making more money by a change in methods. December 13, 1922 If Editors Told the Truth. Only a short time ago the editor of a paper in Indiana grew tired of being called a liar and announced that he would tell the truth in the future, and the next issue of the paper contained the following items: John Benin, the laziest merchant in town made a trip to Beeville, Mon- day. John Coy‘e, our groceryman, is do- ing poor business. His store is dirty and dusty. How can he do much? The Reverend Sty preached last Sunday night on “Charity.” The ser- mon was punk. —~ Dave Canky died at his home here Tuesday. The doctor gave it out as heart failure. Whisky killed him. Married—Miss Sylvia Rhodes and James Collins, last Saturday at the Baptist parsonage, by the Rev. Gor- don. The bride is a very ordinary town girl who doesn’t know any more about cooking than a jackrabbit and never helped her mother three days in her life. She is not a beauty by any means and has a gait like a duck. The groom is an up-to-date loafer. has been living off the old folks at home al! this life and is not- worth shucks. It will be a hard life. Died—Aged fifty-six years, six months and thirteen days. Deceased was a mild-mannered pirate with a mouth full of whisky. He came here in the night with another man’s wife and joined the church at the first chance. He owes us several dollars for the paper, his meat bills, and you could hear him pray for six blocks. He died singing “Jesus Paid It All,” and we think he is right—he never paid anything himself. He was buried in an asbestos casket and his friends threw palm leaf fans into his grave, as he may need them. 9-2 - Hat Trimmings In Vogue. Now that the duty on made or arti- ficial flowers has been lowered con- siderably, according to the current bulletin of the Retail Millinery Asso- ciation of America, large imported blossoms of French manufacture are seen more and more on the new hats. There is no out-and-out vogue for flowers, but at least a thriving busi- ness is being done on them for the lines that show winter resort inten- tions. “The new large felts and some che- nille hoods for resort wear stress the large single blossom poised on the right side, which is often downturned while the left side rolls up,’ the bul- letin continues. ‘‘Hand-made flowers of the same silk or metal cloth that makes the hat are also approved, wreaths of them and sidecrown bands .of hand-made roses of exquisite col- oring. “Gold lace and jeweled laces trim the new dance hats and veil some of those slightly larger than the dance cap shapes that are often seen in the smart restaurants. The entire beaded hat really comes under the classifica- tion of materials, but beads are tfim- mings that are growing in favor. This is specially true of diamond, brilliant and péarl effects. Pearls loom large on the style horizon for entire hats, jeweling bands of oil cloth, lace, etc.” He : ¥ i ar: _ wey 1) aie * i tr ; ‘scree FE 8 December 13, 1922 MICHIGAN TRADESMAN ' Buying and Selling no longer a personal matter Commenting upon the advancement made in_ better _ merchandising, the Chicago Tribune recently said: “For countless generations buying and selling were intensely per- sonal matters. During our own generation an innovation known as advertising—or massed selling—became a factor. It constitutes an advance far greater than all the progress made in past centuries.” No one better realizes the true significance of this - fact than the wide-awake grocer. : - “\ a if ~ _ His better judgment has taught him to put public opinion first; he wants to know what his customers think of the goods he stocks. The good-will of the great American consuming public, together with the friendly co-operation of the gro- cer, is the biggest asset of the Postum Cereal Company. . It took many years of steady year-round advertis- ing to establish the national popularity of POST "ig TOASTIES, GRAPE-NUTS, INSTANT POSTUM and POSTUM CEREAL... } That, together with Highest Quality and Moderate Prices, make the Buying and Selling of the Postum Co’s. Health Products an easy matter for every grocer. Fur- thermore, the sale of these products is guaranteed. There’s nothing more to add but our famous slogan— “There’s a Reason” ~ | : ws \ (WAI Postum Cereal Company, Inc. Battle Creek, Mich. = ea | [| INSTANT @) F . ¥ MICHIGAN TRADESMAN December 13, 1922 oD) iy = — — — — = — =— — — — = z STOVES AND foe = = “ ~ _— — — — — = Michigan Retail Hardware Association. oo A. Sturmer, Port uron Vice-President—J. Charles Ross, Kala- mazoo. Secretary—Arthur J: Scott, Marine City. Treasurer—William Moore, Detroit. Directors—R. G. Ferguson, Sault Ste. Marie; rge W. Leedle, Mars ° Cassius L. G ow, Nashville; Lee E. Hardy, Detroit: George L. Gripton, Brit- ton. Helpful Ideas For Handling Last Minute Business. Written for the Tradesman. Quite a number of hardware dealers make a practice of reserving their best Christmas display for the last few days before Christmas. That, I would urge, is a mistake. The huge, spec- tacular, Christmassy display should, to produce the best results, come early in the Christmas season, when most peo- ple have not yet settled themselves down to their Christmas buying, and when it is still necessary to «zammer the Christmas idea into their minds. By the last week or ten days be- fore Christmas, everybody knows that Christmas is approaching. Most peo- ple are hurrying to and fro, frantically trying to select gifts. To such people, a big Santa Claus with an elaborate Christmas background of snow and holly, is merely exasferating. What they will appreciate is prac-: tical help in the task of selecting their gifts. The window display that repre- - sents real help to the worried pur- chaser is the display destined to pro- duce results for the hardware dealer. In short, what the last week, ten days or two weeks of the Christmas campaign demand, are a succession of “stocky” displays that suggest new ideas in regard to gifts. A sort of display that can be used very effectively the last few days takes the form of specific suggestions as to little gifts for friends who may have been overlooked in earlier purchasing. Pretty nearly everyone is apt to re- ceive from friends at a distance gifts which arrive a day or two before Christmas. In many cases these friends “have been overlooked in the appor- tionment of: “gifts. Which means a hurry uP call for something at the last minute: . So the hardware dealer who puts on a good “Last Minute Gift’ display stands an excellent chance of captur- ing the lion’s share of this trade. In devising ‘such a window trim, it should be borne in mind that in most instances the gifts desired are not the expensive kind. Some exrensive items. can be shown, of course; but for the most part the display should be con- fined to moderate price gifts. At the same time, these “Last Minute Gift” displays should be: of ma- _terial asistamce in clearing out any lines which show symptoms of linger- ing on into the next Christmas season. In the last week the slow selling lines should be carefuly watched. As a rule, it is bad policy to carry over gift goods to another year. They become shopworn and depreciate. It is far better to put a little extra effort into the task of clearing them out be- fore the season is definitely closed. So it will pay at this juncture to tush such lines—push them hard and keep on pushing. Advertise these lines. Display them where your cus- tomers wil! be sure to see them. Give them some window space as opportun- ity offers. Use show cards freely. And whenever you get the chance, suggest these articles to customers who are in doubt as to what to buy. Good salesmanship will help materialy to clear out these lagging lines which, twenty-four hours after Christmas Eve, can’t be given away, let alone sold. The customer who knows just what he wants to buy for Christmas is ex- ceptional. Right here the well-posted hardware salesman can do a lot to help customers and develop business. He knows what Christmas lines are stocked; the next thing is to find what class of person is to be the recipient of the gift; then it is easy to suggest and show a variety of suitable articles. It is as a rule good policy to show, first of all, the higher priced articles, rather than to ask, “About what price?” Any customer will appreciate the compliment; and the showing of a $10 or $15 article is as quick a way as any to bring out the fact that all the customer wants to spend is $2.50. Never make make the mistake of offer- ing an exceptionally cheap article to a poor-looking customer. Some of the richest men in your town look like professional hoboes. The desirability of suggesting suit- able gifts is one point for the sales- man to remember. Another is, that though Christmas week is a difficult and, harassing time for him, it is just as difficult and harassing—perhaps more so—for the buyer. Customers shop for hours at a stretch, fail to find what they want, become tired and cranky and thoroughly out of sorts. Their demands on your patience are exacting and unreasonable. But— keep cool, and remember, it pays to be polite. For with a lot of cranky feople a smile and a good word and a helpful attitude will do a lot to put them into better humor. Train yourself to face bad tempers with equanimity and, whatever the emergency, to remain calm and considerate to all comers. It is difficult of course; but it is great training for the salesman who wants to succeed in that. capacity. Remember, too, that haste is not Foster, Stevens & Co. Wholesale Hardware ut 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. W. M. Ackerman Electric Co. Electrical Contractors All Kinds of Electrical Work. Complete Line of Fixtures. Will show evenings by appointment. 549 Pine Avenue, N. W., Grand Rapids, Michigan Citzens 4294 Bell Main 288 Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE VIKING TIRES do make good VIKING TIRES give the user the service that brings him back to buy more. Cured on airbags i in cord tire molds, giv- ing a large oversize tire. We have an_ excellent money-making proposition for the dealer. Write us for further information. BROWN & SEHLER CO. Grand Rapids, Mich. Se * ' Riba pine Bares 2 ‘esac remit ts i : December 13, 1922 MICHIGAN TRADESMAN always a time-saver. Years ago I knew a hardware salesman who seem- ed to move like a snail, and who talk- ed with a drawl worse than Mark Twain’s. His manner was painfully deliberate, and gave the hurried cus- tomer the impression that he had all the time there was.’ Yet his very deliberateness was a sedative to tired nerves. He imparted a suggestion of colossal and well-grounded confidence in his ability to find the customer just what she wanted. In the long run he would put through three good sales while the eager but hurried junior was trying to make one; because he took time to think and make no misplays. He seemed to know exactly what was wanted and where to find it. That touch of calm de‘iberation will oiten quiet a customer’s nerves and arrest his attention when he thinks he is in an all-fired hurry. A little delib- eration, too, is necessary to avoid time- wasting mistakes in filling orders. In Christmas week it is necessary to cover a lot of ground; but whatever you do- must be done with the most absolute accuracy. I have seen a hurried sales girl make three mistakes in filling out a bill for a single smail order. And the Christ- mas season is the one time of the year when mistakes are most keenly resented. Accuracy is the first essential, speed the second, and the salesman who works steadily at a moderate speed is a great deal more useful than the salesman who, as a result of extreme haste, causes errors that result in end- less confusion. Care is especially necessary where goods are to be charged or delivered. Christmas season brings to the hard- ware store a lot of customers, many of whom may be retained by good ser- vice, and who are just as certain to be exasperated and antagonized by poor service. Be sure to get the order itself down correctly; a’so the name and street address of the person to whom the goods are to be delivered. If goods are charged, be just as careful. Care is also desirable in packing goods and making deliveries. Quite often, for instance, mistakes are made in packing two-piece articles which have been taken out to be shown. Just yesterday I ran across a moviegraph machine, which comes with a single film. In this case the film was miss- ing. Apparently the salesman had taken the film from this machine when demonstrating; and later had put it in the package with another machine to be delivered—thus sending out one machine with two films and leaving the other defective and fracticaily unsale- able. Care should be taken in packing breakable articles; and also in seeing that goods are delivered to the right address within whatever time limit you may have set. Some merchants regard the Christ- mas rush as a legitimate excuse for errors and delays in making deliveries. These things are in a measure excus- able, but—that is no reason why the dealer should not exert himself to re- duce the tally of mistakes to the minimum. When tthe delivery :service is apt to ‘be bad is the very time when good service wi.l attract the most and most favorable attention. Victor Lauriston. —_22++___ Clarified. “Minnie, who was that nervy young man who just left you?” “Fe’s a boy who clerks at the corner grocery, mamma.” “Uh-huh; Now I know what they refer to when they advertise ‘Fresh : 99 every day’. Oh let me go back to the LAND OF THE PINE. ‘ “land of the pine” When the North wind blows and the snow banks high, ESTABLISHED 1867 J. C. Herkner Jewelry Company GRAND RAPIDS, MICH. . Shoppers in Grand Rapids this season will find this store an ideal place to purchase gifts in the line of jewelry. We have spent several months back in assembling the most magnificent display of Diamond. Jewelry, Watches, Silverware, Cut Glass, Solid Gold and Gold Filled Jewelry we have ever shown for Christmas gifts. You will be particularly interested in our line .of Wrist Watches, Men’s Watches, Bar Pins, Brooches, Scarf Pins and Cuff Buttons. Wrist Watches, $20.00 to $600.00. Men’s Watcthes, $18.00 to $150.00. Bar Pins, $2.00 to $500.00. Cuff Buttons, $2.00 to $50.00. - Scarf Pins, $1.00 to $75.00. MEET YOUR FRIENDS AT HERKNER’S 114 MONROE AVE. 121 OTTAWA AVE. DIAMOND MATCHES —— Where the branches creak and the old boughs whine » wie gate Dlowua snow flakes scurry by. For the teeth of the wind have been dulled by the trees, Aad the tang of the cold has been shorn of its-sting, And the wild sweeping blizzard is brought to its knees, ssid hie is a pleasure when Winter is King. Vd rather go back to the “land of the pine,” When the East wind comes with its chill and its quake, here the rain drops glisten on every spine Aad the fish flash free in the rippling lake. i.or the woodsman’s cabin is genial and dry, ..ad the wood nre banishes worry -and care, And there’s shelter enough as the rain sweeps by, And life is worth living when Spring’s in the air, ‘THIS IS OUR TRADE MARK, and its use on a package assures quality and satisfaction to the user; a prompt sale and a fair profit to both the Re- tailer and the Wholesaler. then I would go back to the “land of the pine,” \/here the West wind hurries the fleecy ciouds o’er, Where the sun sifts through on the hammock of mine, .ind the sparkling waves throw themselves on the shore. For the heat of the sun has been cooled by the shade And the breath of the balsam brings health in its train, And the carpeted floor of the forest is made By the foliage grown during Summer’s sweet reign. é : ee ‘THE DIAMOND MATCH CO. CHICAGO ST. LOUIS NEW ORLEANS So let me go back to the “land of the pine” When the South wind blows softly among the green trees, Where I may lie down on this hammock of mine, And list to the soft sighing sound of the breeze. I dream of a rest from the struggle and strife, Of a home far removed from the busy world’s hum, And I long for the dawn of a far better life, That will open to me when my Autumn may come. Justus G. Lamson. NEW YORK SAN FRANCISCO BOSTON s Piel RN . eS e ; & 4 NVASETACVAEL NVDOIHOIN GROUP PICTURE GENERAL SALES AGENTS’ CONFERENCE, THE SHREDDED WHEAT COMPANY, NIAGARA FALLS, N. Y., October 3, 4, 5 and 6. Once each year the Sales Department of The Shredded Wheat Company, call in the General Sales Agents of all their Branch Offices in the United States and Canada, some twenty in number, for a week's Conference at the Home of Shredded Wheat. The days are devoted to business sessions, and the evenings are spent in interchange of ideas and good fellowship. This is a picture of the entire Sales Organization taken at the recent Conference. G26T ‘ET azequiesed 4 & “= Yi ye eye wt pane 5 December 13, 1922 D | vores | | VTC eee mV OL i li MICHIGAN TRADESMAN ote a McCray No. 460 @eaaevreeneeeeeseseeve evans see @eevevnazen ——— il PENG McCray Refrigerator Co., 2244 Lake Street, Kendallville, Ind., Gentlemen: Please send without obligation to me, the book on refrigeration and refrigerators checked below: () No. 73, for Grocers and Delicatessen stores () No. 53, for Hotels, Restaurants, Hospitals and Institutions ) No. 64, for Meat Mankets } No. 96, for Residences () No. 75, for Florists NAME ADDRESS ~. | HN ii ng ee ANAT McCray No. 411 ee It is the patented system of refrigeration that produces a constant circulation of cold, dry air through every compartment of the McCray refrigerator. That is why the McCray keeps food longer, reducing the grocer’s spoilage loss to a minimum and keeping his stock fresh and presentable. The patented McCray system of construction and the best possible insulating materials used in McCray walls, insure thorough refriger- ation. Every pound of ice exerts its utmost cooling power. This is whv grocers, in particular, choose the McCray. For more than 30 years McCray refrigerators have been meeting every refrig- eration need efficiently and economically. Today in thousands of stores and markets McCray refrigerators, coolers and display case refrigerators are eliminating spoilage waste and increasing profits by their attractive display features. There are sizes and styles for all purposes, for stores and markets, residences, hotels, hospitals and institutions. Our Service Department will submit plans for specially built equipment, without obligation. Send For This Free Book, In it your refrigeration problems are dis- cussed and the complete McCray line illustrated and described. No gi merely send the coupon now. Ask about our Easy Payment lan. McCray Refrigerator Co. 2244 Lake St., Salesrooms in all Principal Cities Detroit Saiesrooms, 36 E. Elizabeth St. Kendallville, Ind. $1 32 MICHIGAN TRADESMAN December 13, 1922 CATERING TO THE WOMEN. Shoppers Who Fight Shy of Sales People. Written for the Tradesman. Thoroughly trained in courtesy and attention as is all the help in well-- managed stores, it seems strange that some women prefer-to supply their: wants, when practicable, with little or no assistance from a salesperson. Yet this is true. let him make a little tour of observa- tion and be convinced. £ Mrs. Powe‘l is.a typical exaniple of this kind of shopper. Not to enter into a lengthy description, she is a kind, thoughtful, considerate sort of person, one whose good qualities and many virtues you sum up by saying she is a very nice woman. Her fam- ily consists of ‘her husband, herself and their two daughters, girls of twelve and fourteen. Mr. Powell’s, salary is not large, but by economy and careful management they are able to live in comfort and lay up something for the future. She has ‘excellent taste and judgment and is a past master at knowing a good value when she sees it. In her-own. words we will let Mrs. Powell describe her method of -shop- ping and explain why she prefers to wait upon herself to some extent. “T like to ge to the stores where the goods are put out on counters or tables or racks, as the case may be, the prices plainly marked. TI feel greater freedom and independence, for I can get a line on the stock and see just what is being offered, without bother- ing anyone. I can take all the time I want to. This is a great point. Of course one doesn’t need to srend an hour in selecting a paper of pins or a pair of shoe strings, but an important - purchase may require thorough con- _ sideration. And one that involves only ten or twelve dollars, or even -less money, may be an important purchase to us. “Last summer I was looking for goods to. make my girls each a dress for fall and winter school wear. I looked at three or four places without finding anything that just pleased me. Then I went to still another store and happened on a piece of goods that seemed exactly the thing, but it was of a color entire‘y different from what I had expected to get. Dresses of this would require some: changes in my plans for their hats and coats. I did not try-to. decide in a hurry I went to a rest room: and sat down and ' thought it all over and mapped out my program. Then I went back to that piece of goods, told a salesgirl how many. yards I would take, and paid her the money. — “T had put in most of the afternoon buying those goods, but it is so nice and, of such excellent value and my daughters are so much pleased with the dresses, that I believe the time was well spent. But I should have dis- liked extremely to take up half an hour or more:of a salesperson’s time at three or four stores and then’ go away without ‘buying. And as to con- sidering and comparing in my mind what is offered at one place with what they are showing at another—in short, working at my big problem of getting the best value and the most satisfac- RT ee a aT eT ne TE Dae ee anna nT ETS aE Dar ORNS Does anyone doubt it, - tion for my money—I simply can’t do that while standing in front of a coun- ter with some one trying to sell to me. “As a rule I find clerks very cour- teous. Often they work so hhard to sell that I feel almost obliged to buy, even against my better judgment, if they. show me what will answer at ail. It must seem to them so fussy to re- fuse to take an article merely because it is not quite what one had in mind. But if I can find what I want myself, then it is no one’s business but .my own how iong I have taken to find it. Then, too, I can economize closely and not let the salesgirls. know all about it. Perhaps I am oversensitive and foolish, but even though they are polite I always feel that they think I am either stingy or very poor when I ask for something ‘ess expensive than is shown me. This other way I can save a nickel here and a quarter there and no one be any the wiser.” Mrs. Powell’s words. contain the psychology of the whole matter. It is to be noted that wealthy, fashionable women, those who can buy just what they like and who have no humiliating frugalities to conceal, do not feel this reluctance about asking. to see goods. This is fortunate, because articles of the grade they require cannot, as a - rule, be spread out to be handled over. But the average merchant does not look to the rurchase of the weaithy for the great volume of his business It is mainly through the patronage of people in just comfortable circum- stances that his store prospers. He cannot afford to ignore the fact that in every community there are many women who, like Mrs. Powell, prefer to shop impersonally. The way to go after this trade is, of course, to put all goods that will ad- mit of such treatment, out where they can be seen and handled. Letting goods sell themse‘ves is a saving in clerk hire. That is a strong point in its favor. The idea is nut to dispense with salesreople—that is not practical —but a dealer should be able to in- crease the volume of his sales without enlarging his selling force. The sys- tem ‘has three main drawbacks. It requires extra space It encourages theft, a loss that in every store is all the more baffling because it is impos- sib’e to tell exactly what it amounts to. The third point of disadvantage is there is of necessity considerable dam- age to the goods. This must be count- ed as one of the unavoidable expenses of the system. A little incident, something that hap- pened in a millinery store, is signifi- cant. This is an establishment doing a large business and doing it to a great extent on the plan of spreading the goods out and letting them sell themselves. Large tables are piled with untrimmed shapes, each tagged with its price marked in rlain figures. Usual'y the shapes are grouped by price, a large card in the center show- ing the price of all the shapes on that table. Other tables have trimmed hats, also plainly marked. In spring and summer a great variety of the gay blossoms and wreaths of the flower- maker’s art are spread out for inspec- tion—in fall and winter, feather and fur and velvet trimmings Braids and all sorts of millinery accessories are offered freeiy. Needless to say, this place is a paradise for the home milliner. There are salesladies willing and obliging and anxious to sell, but any- one who prefers to go about by her- self, examining whatever she-feels in- terested in and trying on shapes or trimmed hats before One of the many mirrors, is made to feel free to do so. It was here that Mrs. B— went last spring to look for something to fill out and liven up a plain black Milan braid ‘she was wearing. She thad in mind a fruit piece, and picked up from the table where it was laying one that featured a small green apple with red cheeks. It also had some cherries and grapes, besides suitable foliage. Thoughtlessly she laid it on the brim of her hat, which she had not re- moved from her head, and started for a looking glass near by. “Of course it wasn’t at all smart of me,” she said in telling about it. “The second step I took the fruit piece fell to the floor, and the apple, which was made of glass or of some substance equally breakable, was a wreck.” Mrs. B— decided she did not want that piece, even with something else substituted for the broken apple. The colors. were not right for her. Then she went to the manager and offered to settle the damages. “You -don’t have to pay anything,” came the prompt reply. “Go home and forget it. We meet with losses every day and exrect to stand them.” “Perhaps. I may. find -a_ different fruit piece: or some other. trimming I like. I should be -very glad to buy ‘here,” said Mrs. B— gratefully. “Tf you find something that pleases you, we are of course giad to sell to you, but do not feel under obligation.” This incident is of interest as show- ing that a firm doing a large business in a kind of goods whose nature would seem almost to forbid their being spread out to the mercies of the pub- lic, has the courage of its convictions and does not grumble at the losses occasioned by its: system of: selling. In catering to the women who like to shop impersonally, the store doing a. big business has an advantage. Enough stock for two or three days’ selling is, in some lines, all that the big store needs to keep on. display. The igreat bulk of its goods is kept fresh, to be put out as needed: In the store doing a small business’ there is exposure to dust and dirt for a much longer time, since it may be necessary in order to give variety and make a large enough showing, to put out all that will sell in say ten days or two weeks. There is a fine field for ingenuity in devising methods of disp‘ay that will minimize damage and loss and at the same time get results. Perhaps the showing of good-sized samples in- stead of the whole bolts might work well with some kinds of yard goods. Whatever methods are used, the mat- ter of cost should be counted un- flinchingly. But before any merchant, large or small, decides that he cannot afford to cater to the shoppers who fight shy of sales people, let ‘him, in fairness: to himself, consider whether he can afford to lose the patronage of this large class of buyers. Ella M. Rogers. When everybody thinks of good, delicious foods— The happy Christmas season is the time for ‘‘extra-special’”’ good things to eat in every one’s home. It is a time when you can win a hearty appreciation from your customers by recommending specialties to vary menus and to make them more delightful. The complete Domino line of cane sugar products offers you a wonderful opportunity to do this. There are cane sugars for every purpose, packed clean and protected in sturdy cartons and strong cotton bags: Domino Syrup and Molasses for delightful spreads and to use as delicious flavors for cooking; Cinna- mon and Sugar for spri: kling those holiday pies and puddings, and Sugar - Honey for a sweet spread, cooking and candy making. And remember—Domino Cane Sugar Products are sold in convenient packages. They represent a real saving to you in sell- ing expense, over and above the profit you receive from their rapid turnovers. American SugarRefining Company “Sweeten it with Domino” Granulated, Tablet, Powdered, Confectioners, Brown; Golden Syrup; Cinnamon and Sugar; Sugar-Honey; Molasses baa mc he Ree Se aac ihe lac seed cchecthir nbd stt fay December 13, 1922 MICHIGAN TRADESMAN 33 A Typical Case And Its Moral. Andre ‘had been an_ irresponsible, happy, gallant, and his merry, laugh- ing face and jesting manner won him friends everywhere. ‘All the girls, they glance sidewise at me, and I love them all,” the said; but one day he met quiet, gentle Marie, who had never dared to let ther glances stray his way and who was as shy as a field mouse and very much like one with her mouse-like manner—and it was love at first sight. So they were mar- ried and were to live happily ever after for Andre shed his gay insouciance and settled down to be a model hus- band. Then the baby girl came, and later, when a little son was placed in his father’s arms, their cup was full, and Andre said, “Well, cherie, it’s time we started our own little nest,” and so before long he had made his first pay- ment on a three-room cottage. What a sweeping, painting and garnishing ensued! And Andre was like to burst with pride. He had the prettiest wife, the finest babies and the nicest home in the world. Then the end came. In his joy in his home and the desire to pay for it quickly he overworked, and one day stayed out in a fierce storm, drenched to. the skin and chilled. When he went home his head ached and his cheeks were pink with fever. Marie put him to bed, thinking that the next morn- ing he would be his gay young self, but when morning came he was al- most delirious, and the doctor was sent for in a hurry Anxious days fol- lowed, for the doctor’s grave face showed that there was absolutely no hope. For weeks after Andre’s going Marie struggied along, but the worry and strain grew too much for her, and she now thas a long convalescence be- fore her until she can again earn enough to pay for herself and her babies. Her cottage and the babies are all she has left of Andre, and her heart is wrapped up in her little house- hold. The facts of this story are gleaned from a newspaper in another city. I do not even know Andre’s last name nor just where Marie lives or I would send my mite to the little family. But I’ve been thinking there are so many cases resembling this of Andre and his wife, and with Christmas coming apace, wouldn’t it bea splendid thing for Tradesman readers to look some of them up and thus add to their own joy and the comfort of others less for- tunate? Frank Stowell. Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. a THE POWER CO. Bell M 797 Citizens 4261 t why not control in your town, the exclusive sale of the finest line of teas and coffees in the country? ; | gta POUND LL WEIGHT Write us about i fle our SOLE AGENCY pein § CHASE & SANBORN CHICAGO PARAMOUNT Salad Dressing—Chili Sauce—Piccalette TRY HIRSCH’S Ketchup, Mustard Pickles, Mince Meat 3 TABLESPOONFULS PARAMOUNT DRESSING DELICIOUS 2 TABLESPOONFULS PARAMOUNT CHILI SAUCE EQUALS 1000 ISLAND Y, TABLESPOONFUL PARAMOUNT PICCALETTE DRESSING HIRSCH BROS. & CO. (INCORPORATED) LOUISVILLE AND PITTSBURG KENT STORAGE COMPANY GRAND RAPIDS ~- BATTLE CREEK “Wholesale Distributors 34 MICHIGAN TRADESMAN December 13, 1922 FAN = = — — = =— = — = = a — — — — = Michigan Retail Dry Goods Association. President—J. C. Toeller, Battle Creek. First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—W. O. Jones, Secretary-Treasurer—Fred Cutler, Ionia. Manager—Jason E. Hammond, Lansing. = Supplies of Wool and Woolens. Of especial interest is the announce- ment, which has just been made, of the decision of the Bawra—as the Brit- ish-Australian Wool Realization As- sociation is called—to cease operations as soon as it has disposed of the stocks of wool which it has on hand. This ends a movement whose purpose was to keep on controlling the wool clips of Australasia as well as the meat and other supplies there. It is estimated that the last of the pooled wool will be sold by the Spring of 1924. The dis- position to reduce the flocks of sheep in Australia and New Zealand seems to have been checked. In a report to the stockholders of Dalgety & Co., a leader in the wool trade, it is stated that the low prices obtained at sales of frozen beef had resulted in a ten- dency to replace cattle with sheep. At the auction sales abroad of wool dur- ing the past week there were evidences of some weakness in merinos, but cross-breds are continuing in demand at firm prices. Wool prices in this country are well maintained, although the transactions are not large or es- pecially notable otherwise. In the goods market some duplicate orders are being received, but attention cen- ters rather on what may be shown when the offerings for the next heavy- weight season are put out. No action is likely to be taken in this matter, however, for a month to come, but or- ders have already been placed for a certain amount of overcoatings. A good season in dress goods seems as- sured. > Cotton Estimates and Cotton Goods. It would aprear, from the course of the cotton market, that something else outside the supply of the material is having a marked effect on prices. The ginning figures which were made pub- lic during the week showed that, up to Dec. 1, 9,318,000 bales had been ginned of this season’s crop. The estimate for the entire yield, given out at the same time, placed the amount at about 10,000,000 bales. As this total does not differ much from the low estimate of the Department of Agriculture and emphasizes the shortness of the crop, the effect should have been to raise the quotations. The reverse is what really happened. It is beginning to be realized that there is a point when cot- ton prices become virtually prohibitive. They became so at times recently for foreign buyers. The dead line seems to be in the neighborhood of 25 cents per pound. Most of the takings of American spinners have been at sev- eral cents per round cheaper than this. The shoriness of the crop, however, has awakened attention to the need of larger ones in the future, and various agencies are now struggling with the problem. One element is that of meet- ing the ravages of the boll weevil. A conference will be held in this city on Friday between insecticide manufac- turers and representatives of various Government departments to take up the matter. The base of the approved destroyer of the weevil is calcium ar- senate, whose active ingredient is white arsenic. There is not enough of this material produced in this country, and the tariff makers have put a duty on the material so as to make it more expensive. Salvador, which is a coun- try supposedly less advanced than this, admits the material free. There is little of note in the goods market, as is customary at this time of year. Jobbers do not care to have their inventories now under way show any lJarge stocks on hand. In Chicago they held clearance sales for the pur- pose with good results. Offerings _of gray goods during the week were mainly from second hands and showed some recessions from the asking prices of the mills. Some fleeced underwear prices for next Fall were made, show- ing advances of from 5 to 15 per cent. Knit underwear for the next heavy weight season has been going very well. A number of the mills announce that they are pretty nearly sold up until June. ——---. Upper Peninsula Property Sold. Escanaba, Dec. 11—All of the assets of the Land & Timber Co., of Es- canaba have been sold by the credi- tors’ committee to C. W. Stribley, of the Thilmany Pulp & Paper Co., of Kuakauna, Wis., and a new corpora- tion is being formed to be known as the Thilco Timber Co., of Escanaba, which will take over all of the prop- erty so transferred. The deal includes lands, timber and manufactured prod- ucts and equipment of every kind and constitutes one of the largest transac- tions of its kind in this territory. Con- tract terms have not been made pub- lic, but it is understood that under the terms of the sale all of the creditors will receive considerably more on their claims than was expected when the creditors’ committee was named to take charge of the Land & Timber Co.’s affairs. ——_2-.—____ Cruelty in the Home. “T want you to get me a divorce.” “On what grounds, madam?” re- plied the lawyer. “My husband is a brute.” “Can we prove that in court?” “He makes me try his home-brew first.” “Our case is as good as won.” DuTeelhk 630 SO. WABASH AVE. HUMAN HAIR NETS DURO-BELLE Quality is a Known Quality—each user becomes a repeat customer. Every form of dealer co-operation—window displays, counter cards, display cabinets and $1.20 More Profit per Gross than any other advertised hair nets. NATIONAL TRADING COMPANY CHICAGO, ILL. Look ’em all over and then— OIRO OOOO EY YK OY BS SBS ERHERBRRSBRBRRB RBM BHEBEHE BEE Bt Investigate Our Specials a One of which is High Rock Red Label Unions @ $1412 Daniel T. Patton & Company Grand Rapids, Michigan ~- 59-63 Market Ave. N.W. The Mens Furnishing Goods House of Michigan [SERRE R ERB ERE SBSER ES SBERE SB SB! x WLLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LALLA MAb Holiday Goods You can still get holiday goods such as box paper, per- fumes, toys, games, handkerchiefs, suspenders and garters in boxes by express or parcel post from us. Our aim at all times is to give you very prompt and efficient service. WHOLESALE DRY GOODS 7 (dddddbdhdididisiddddddlddddstdddiddddddddddddddddddddddddddidsddddddddddddddddrs PLLA LLL SIDNEY ELEVATORS Will reduce handling expense and speed up work— will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind of machine and size platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL- KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. Quality Merchandise—Right Prices—Prompt Service | PAUL STEKETEE & SONS GRAND RAPIDS, MICH. VILL LLL VILL ddddddddddddddddlilddlddlddlldddlddllllidbbd FOO OOK LL iiliddihbsidsihiddiiididdddddddddddddidddddiddédddldiiii GRAND RAPIDS KNITTING MILLS Manufacturers of High Grade Men’s Union Suits at Popular Prices Write or Wire Grand Rapids Knitting Mills Grand Rapids, Mich. ss meen anemone iia pls aiaa ite MICHIGAN TRADESMAN December 13, 1922 35 Childs Walsts. PRICES CURRENT ON STAPLE DRY GOODS. Cambrics & Nainsooks. “1 heey a c Se ee aa Senne) : - ‘ ; ° Si aS ae i ocate Ae ese “Bear” ais: 22200 List prices corrected before going to press, but not guaranteed $208 ¢ 777-7 21 Muslin Waist ---— 3 3863 80@4 60 against changes. peace 2a Boys’ Underwear. Dress Goods. Comterseliee ae Riapkets & Bath iki Fleece Union Suits, Heavy -_.... 7 00 a 32 in. Wool Mixed Storm Serge -. 42% tiiahier — 86 in. All Wool Storm Serge 71 Gizih Dieuket Comportonee fe Shay Tene ron a gigifi® Bsvet Ribbed Union Suits 7 47629 n. ool Storm Serge ~--_.- s 310 Feather Tickings from —-_--~-- . Z | 50 in. All Wool Storm Serge —____. 1 20 bee ee a Comfortables —. : in go cane gaa from__ KOR, Hanes” No. 958 Ribbed U. S. Rise “a. Tenet fopar tie 66x80 Comfortables W-ww277 3 80 gas ee Part Wool Union Suits, all sizes i2 60 Danish Poplar Cloth -------—-____ 66x84 Two in one ___....... 3 50@3 76 Denim. 50% Wool Union Suits -...._.__. 12 00/20 Juilliards Novelty Checks & Plaids 1 85 72x90 Bath Robe Blankets with 220 21% Rise .75 54 in. All Wool Coating -... 1 50@2 00 Cords, Tassels & Frogs --.-_--- 400 240 7 4 Heavy Fleece Vests & Pants .. 3 oo ‘aiie Linings. Part Wool Vests & Pants "6 50 30 in. Black Satine ~-_--__..._-.... 18% 30x40 Steet weenie os 10 Prints. Rise of “50 36 in. Satine, black & colors 25@35 30x40 Scalloped _ _ 6 In Various colors ~...--.-----.----- 10% Spring. 36 in. Radiant Bloomer Satin ____ 47% 36x50 Stitched __ 1 00 Boys’ 72x80 pin check Ath. Stan. S. 4 75 a6 Gn. Percaiine oo 16% 36x50 Scalloped ~110 Cheese Cloth. “Hanes” 756 & 856 72x80 pin check Windsor Cambric ~--~---_----.---__ ii S6x50 Bound 2. = 137% 36 in. Bleached Curity Gauze —..... 06% Atheltic Sulit 2 6 12% 386 in. Radiant Charmeuse -_~_-___ 47% - Better Grades ---.--.... IS G0su@ 10 ae Camp Blankets. Misses nderwear. White Goods. Camp Blankets __._....._..--..--- 2 50 Flags. Vellastic Vests & Pants -._._._. 3 00/16 Indian Head. Small Spearheads, doz. —-.-.-.----- R 93. in, Sort Minish oo 2114 Auto Robes. Larger sizes from 4x6 ft. to “e ft. Heavy Fleeced Union Suits ...... < 50/ 86 in. Soft Finish --_----_- WWW 34,, Auto Robes ---—--—-_______________ 2 50 ranging from, each ~---~--- 2.00@8.00 Med) wcight Wineecd thten Se sh 46 in SOtE Minish: oo . 54) ine Sote: Wimien oo 36% Woo! Biankets. Napped Goods. 50 All Linen Finish %e¢ yard more. 66x80 Wool Mixed -_.--_____ 5 75@6 25 25 in. White Shaker ----_-__----.~.. Part Wool Union Suits .-_..__ 12 60/2 vane ee oe Qe ee aoa 8 = nie a a sili etiam Bey Vellastic Fl Union Suits 7 jon x ool OCs oo asnmere Iwill 2. 0 elastic eece Union Su --- / Gmghams and Wash Goods, 70x80 All Wool ___._......... 8 50@12 00 «= 27 in. Light Outings _---___-_- 13%@14 Rise .75 27 in. Pleén Colors ~.---..--..... 15@17% 27 in. Dark Outings —~._-...... fer Sprli 27 in. Checks & Plaids ----___ ----- ig Comforts. 36 in. Light Outings Le 16% Misses Gauze 12 cut “Onion Suits .. 4 25 32 in. Checks & Plaids ~.-..----._. 21 Small sizes cheap Grades 2260 36 in. Dark Outings ~_.-....._ 17% is LSS1 “Sealpax” Athletic Suits .... 8 50 32 in. Checks & Plaids, better Larger sizes, better grades quality from: <..-— 23%4@32% fom ee re 24 00@48 00 Notions. Ladies’ Underwear. $2 in. Tissues: 35 @42% _ 60 7 lb. Brush Back Vest & Pants, Reg. 7 25 39 40. in. Volles 37 Sheets. Star Snabe Se 60 Ex. 8 00 40 in. Organdies, all colors —---__.. 42% 63x90 Pequot ~----_--___-___--.---. 18 75 Kohinoor Snaps, gro 15 Heavy Fleece Vest & Pants, Reg. 8 26 32 in. Romper Cloth ~_---.__.-.__. 22 62x99 Pequot 222020 15 04 Wilsnaps, gro. -----. = * “Ex. 900 me Satin Pad S G Garters, doz 2 60 x 27 in. Apron cineuawnd aes 124%@14 Wass0 Pequot 2. 15 25 f tt aoe 15 Wool Vests & Pants ~...._____ Reg. 15 00 27 in. Cheviots 16 Tange “Peauot 20 __ 16 69. Sampson aa slg 2 2 50 . 16 60 Plisse & Serp. Crepe, from 25 Steen Pout 16%. Beberte ncedics. per M. -- 1 00 Medium Wt. Ribbed U. S. _---Reg. 8 00 36 in. Challies 13% 81x99 Pequot 18 34 Stork needles, per M. ------—----- . Rie 9 00 32 in. Madras -_-__ Si) Pooper A (Set Ehrcnding Neodica, paper --- 08% 11 a Grush Back Union Suits, Roe. eee 32 in. Suitings, from 35 63x99 Pepperell —-----_---_________- oe ee ee Soe So bee Pe OE " “Bx. 13.50 36 in. Chiffon, from 42% 72x90 Pepperell _____--------------- ne oe ee ee, ere ee Silkateen & Wool U. §. ___---Reg. 23 00 27 in. Poplins -_-___ ae 32% 12x99 Pepperell ~_.........-._-_____ 1471 Brass Pins S. S., aa RSE Late Soe ~~ Fix. 25 00 36 in. Poplins, from —_--____- LOE eee Pepperell 0 be A —— aoe = &: oe oe tae Mer. & Wool Union Suits -_Reg. 23 00 x epperell —-.---______________ San Ente Sl §g Ex. 25 00 Percales. 72x90 Lockwood —W----- 72-7 7 Gas eo nread don 59 Spring. 20 ins Otte lights 14 | Darks 1% pc 1675 J. J. Clarks Thread, doz. ---2-=- ef Vests, Bou. ote 2% 36 in. 68x72 Lights 15%, Darks 16% 31599 Lockwood ot tte 18 34 Belding Silk, 50 yd., doz. -------- 90 We ee ess vie ee as a6 -in- -S0xe0 ---Tighta 29°, Darks 20 Cheap Seamless Sheets _-_-_______ 13 50 pie a on net Hai ith elastic, a SF 1x1 rib Tu. V. N. vests, lace tr. Reg. 2 26 Cheap Seamed Sheets __.___________ 9 0 nsborough Hair Ne ee! : ; ; 2 60 Crashes. Single Strand: 00 80. 48 i: B. Bipeined 22 Pillow Cases Double Strand -_-------_-------- Le, Bee Re = cue ence Va i$ . P, Brown 21 42x36 Pequot : 396 Wolverine nets, gro. ---.------..-- 9 00 ist cb bona & ho a ee 35 Oe pen = socney and less 45x36 Paeuot ____ --. 420 R. M. C. Crochet pikes per ee a oe Dard odice top neriss Men hos or quantities. 1 eS B-4 O. N. T. Cro. Cotton, per box 90 CO SUIS wren n nanan enn name : ” ya — = ee a Crash 16 baer: Pena = S : = Silkene prone os per ae oe = Siena Unde rues 6 00 eache oweling —_.-____ ie 2 Sansilk Croche otton, per box -- : ue 17 in. Glass Toweling, Red Stripe -- 12 a to - $38 M & K or Dexters Knit. Cot., white, Hog papel Sbirts © DeaWere _—.- oe 18 in. Absorbent Toweling ---_.__ 15 Cheap Pillow Cases = 2 35 ate 1 50 Hick tober Se ee 00 16 in. Blea. Linen Crash, from 20 to 25 ee ee lack and colors ~--------------- 1 ae Label hs Drawers ---- 1B 6 0 Aljies “Yarn; bufidle. (5 4 ae ‘oe nn se 115 72x84 Bedspreads __160 Fleishers Knitting en en Seu Pieced Shines Pee a2, Sie SOG StRE ee Fleishers Spanish worste alls —- rr see 20 in) Red Star 1 26 — qualities and larger sizes up 00 Fleishers Germant'n Zepher Balls 3 70 Wen eae oo =. i be 22 in. Red Star -------__-___-______ 1 36 Fleishers Saxony Balls ---------~ 3 7 San. Fleeced Union Suits _______.... 12 00 $4 In, Red Star... eo ok <0 Carpet Warp. Fleishers Knitting Worsted Balls 2 60 H Ribbed U Suits 13 27 in. Red Star ————-----______— 170 white 45 Fleishers Scotch & Heather Balls? 90 pam/ wool Union Suits ewww 58 00 per ~ Excello Suspenders, doz. ---------- 4 90 Vr teen oe % . President Suspenders, doz. ~------ 4 50 ae . a e------- = a 44 im, Mercorignd 67% 5-4 White ic Se ee ee ree - “Merceriged 0 0c Ae) eee es Sa 72 in. Mercerized -....---..--._.... 82 5-4 Meritas White -.____-_-- _— 3.70 Infants’ Hosiery. Spring. — 58 in. Mercerized ~___---.__________ 45 5- 4 Meritan Fancy 2000 3.60 © ection 1x1 Rib Hose ™ 1 00 FAW tenes Gale - pawers 7 00@7 = 58 in. Bates or Imp. Hol. Red Dmk. 175 6-4 Meritas White 2220-02 4.70 Oe ‘ho oce 1 85 es teeeeeee SSEEE CES bier het Sd ee G4 Mariins Wane 4.60 Combed Yarn 1x1 Rib Hose —_---- Balbriggan Ecru Union Suits .. 8 00 Pattern Cloth. eee Mercerized Lisle Hose, Carers 412% Ribbed. Ecru Union Suits —-_"7 8 15 58x72 Mercerized _._-.--_....--.-____ 1 26 Batts. ae oe = oe Sirinul yaona 6 12% oa pin check nainsook, Ath. S. 5 37% Larger sizes, good qual. from 2 50@3 00 3 Ib. Quilted Cot. Batts __. 80 per batt oe Fancy Tt wk ee 2 i). Fintan Cotton Hart 16 per batt Children’s Hoslery. . V. D. Athletic Suits .7__--~---"12 50 Towels & Wash Cloths. 8 oz. Small Cotton Batt -.10% per batt 22 . s Turkish Towels from $2.25@9.00 depend- 10 oz. Small Cotton Batt _. 12 per batt BS No. 1 Cotton Hose ---_---_-_ ancy Strip Madris ~-------___. 9 00 ing on size and quality, and whether plain or fancy. Huck Towels Dos aces a ae doz. depending on size ality and whether part linen, ented etc. Wash Cloths from 45c per doz. to $1.50 depending on size and quality and whether plain or fancy. Bath Sets from Tee@ Si. 30 each. Draperies. ae im. Crotonneg 16% Harmony Art Cretonne —__.....__ Normandy Silkoline -~...--.-_-___ 1946 36 in. Better Grades Cretonnes from 25¢c @62c, de ending on quality. Scrims & Etamines, from -__. 10%@19% 36 in. Plain & Fancy Marquisettes from 1644c@32%%c, ek on quality. Curtain Nets from 25c@62%c, depending on width and quality. Blankets. 45x72 Cotton Felted Blankets -... 1 07% 50x72 Cotton Felted Blankets ___. 1 20 54x74 Cotton Felted Blankets ___. 1 37% 60x76 Cotton Felted Blankets ____ 1 55 64x76 Cotton Felted Blankets ____ 1 70 64x80 Cotton Felted Blankets __._ 1 70 68x80 Cotton oe Blankets ___. 2 00 72x80 Cotton ed Blankets -.. 2 15 Felt Seconds about 5 to 10% less. Singles and Single 2nds proportionately. 64x76 Barlan Heather Plaid —______ 2 10 72x80 Barlan Heather Plaid ._..__ 2 20 Seconds about 5 to 10% less. Singles and Single 2nds proportionately. 60x76 Plain Woolnaps —-._-.______ 2 30 64x76 Plain Woolnaps -......_____ 2 55 66x80 Woolnap Plaids ~_.._-______ 3 35 72x84 Woolnap Plaids ~~ -.....___ 3.75 seconds about 5 to 10% les Singles and Single 2nds proportionately. 60x76 Woolnap Plaids 1... 2 60x80 Woolnap Plaids —........... 2 He 66x80Wool nap Plaids -_._._. wim 6 20 72x84 Woolnap Plaids bt eiieroer 3 65 Seconds about 5 to 10% 1 Singles and Single 2nds propertionasily. 12 oz. Small Cotton Batt .. 16 per batt : Ib. Wool Batts —..... - 1 45 per batt 2 Ib. Wool Batts —_._....... 2 50 per batt Wide Sheetings. 7-4 Pequot Bleached ~____-_-______ 45 8-4 Pequot Bleached ~_-__-_._.____ 50 9-4 Pequot Bleached ~_.-__________ 55 10-4 Pequot Bleached ____._._______ 60 7-4 Pequot Brown — ~~... 40 8-4 Pequot Brown __._~-._.______ 45 9-4 Pequot Brown —__-~...._____ 50 10-4 Pequot Brown _____- 55 7-4 Pepperell Bleached ~2..-... 38 8-4 Pepperell Bleached ~..-.._._.. 42 9-4 Pepperell Bleached ~__....____ 45 10-4 Pepperell Bleached ____...__ - 50 8-4 Pepperell Brown —_____.-______ 38 9-4 Pepperell Brown __.___..______ 42 10-4 Pepperell Brown —___....______ 45 7-4 Lockwood Bleached __--__.___ 43 8-4 Lockwood Bleached ~_________ 48 9-4 Lockwood Bleached _____ a Se 10-4 Lockwood Bleached ___ ~ 63 8-4 Lockwood Brown _- ~ 43 9-4 Lockwood Brown —__ 48 10-4 Lockwood Brown ____________ 53 Tubings. 42 in. Pepperell -.........___ ont 30 45 in. 42 in. 45 in 42 in. 45 in. 36 in Lonsdale Hope Cabot Fruit of the Loom -...._._..__.___ 19 Auto 16% ete EP ae eee ah 14 4-4 Brown Cottons. Bigek Rock 20-2 a ee Velvet 13% Giant 13% Cheaper Cottons -..... 10% @11 R. 2 Thread 200 Needle, 3 Ibs. on “ 2 aah Misses Mercerized 300 Needle Combed Yarn Hose ea 2 25 C Misses Cot. 28 oz. Dou. card. a 1 35 Misses Merc. 344 Needle Hose r . 85/7 R. .10 F. ts Ladies’ Cotton & Silk Hosiery. 176 Needle Cotton Hose -__.-..... 16 220 Needle Cotton Hose ~---.-..-.. 1 35 220 Nee. Co. Yarn, seam back Hose : 50 232 ‘“‘Burson’”’ rib top 4 25 232 “Burson’’ rib top, out size — 4 50 520 “Burson” split sole Hose 4 25 220 Needle Mercerized --. Pmt. 110, lisle, hem top --. 440 Needle Top full Mercerized ~. 5 25 ~_ 8 50 260 N’dle 18 in fibre boot mock sm. 6 75 Silk 9 00 10 Strand 18 in. Boot Silk ~--..... Ladies’ Full Fash., 42 Guage, all SHE Prose: 2 19 50 Ladies’ Fleeced & Wool. 220 needle, 2 lb. combed yarn --__.. 2 25 200 needle, 2% lb. comb. yarn hose 3 00 200 n’dle, 2% lb. O.S. comb. yn. hose 3 176 needle out size Hose ~----.--_-.. 2 Men’s Hose. BH & FE: Hose’: Cotton 2.2 1 50 Record, med. weight Cotton -...-. 1 90 R. & D. Heavy Cotton Hose -_---_ 1 60 176 needle Cotton Hose —_-....-.... 1 25 200 needle combed yarn Hose --._-_ 2 00 200 needle full mercerized Hose —__-- 3 00 240 needle fibre plated Hose ~----_ 4 75 Pure Thread Silk Hose -...-...--... 6.00 Nelson’s Rockford socks, bdl. ~----. 1 40 Nelson’s Rockford socks, bdl. ------ 1 50 Nelson’s Rockford socks, bdl. ~----- 1 65 a lb. Weel Sox: 2. 2 26 3 Ib. Wool Sox —~--_-----.-. ones SD 50@8 1 Bathing Suits for Spring Delive Men’s all pure worsted, plain -___ 2. All pure worsted with chest stripes 27 00@32 00 Ladies pure worsted plain _.._._.. 35 00 Ladies all pure worsted striped and color combinations —....-.._. 27 00 up Men’s Dress Furnishings. Slidewell Collars, linen .........____ 1 60 Flannel Night Shirts. 10 50@13 oe “Linine’’ Collars, per box ~_-.______ “Challenge” cleanable, doz. ..-.___. 2 ae 64x60 percale dress shirts __.._.._ 8 00 68x72 percale dress shirts ..__.__ 9 50 Fancy Madras Dress Shirts 13 50@21 00 Silk & Satin Stri. on good gr. 22 50@36 00 Men’s Work Furnishings. No. 220 Overalls or Jackets _______ 16 50 No. 240 Overalls or Jackets ~_______ 13 50 No. 260 Overalls or Jackets ~_______ 12 60 Stiefels, 285, rope stripe, Wabash stripe Club or Spade overall or jacket, 2 seam triple stitched __ 15 00 ‘Black sateen work shirts, good qua. 3 i 0 Golden Rule work shirts ~_________ Piece dyed work shirts ~.__..____ 62% Best Quality work shirts __._9 wo@ie 50 Boys’ Furnishings. Knickerbockers ~~... 6 00@15 00 Mackinaws, each —-........- 4 25@ 8 50 Overalls, Brownies, etc. ae 6 50@ 9 00 Youths’ overall, 265 eee oswec 10 25 Coverall Heavy Khaki 2... 12 00@16 50 68x72 Dress Shirts ~.._.___________ 50 “Honor Bright’ Stifels Wabash Stripe Romper, red trim —......_ 7 50 “Honor Bright’ Khaki Romper, Red trim cease et ee 7 50 eee Furnishings. Middy Blouses, red, green or navy, Parker & Wilder, wool flan., each 4 00 Tricoliette Overblouses, each -_.... 3 2 64x60 Percale aprons, hts ...... 8 50 64x60 Percale aprons, Indigo ~~... 9 50 it ih RA A ii RNAi aR ann AN MICHIGAN TRADESMAN December 13, 1922 Michigan Poultry, Butter and Egg Asso- ciation, President—J. W. Lyons, Jackson. ; Vice-President—Patrick Hurley, De- roit. Secretary and Treasurer—Dr. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; H. L. Williams, Howell; C. J. Chandler. Detroit. $5,000 Apple Tree Put in Wire Cage. Ferrell, N. J., Dec. 11—A wire cage has been constructed around the $8,000 apple tree” in the orchard of Lewis Mood, a farmer living at Ferrell, in South Harrison township, Gioucester county. Mood recently sold a branch from this particular tree, producing an entirely new variety of apple, to one of the big nursery firms of the country for what is said to be a record-break- ing price for this fruit. The public will have to wait two years or more before it can learn very much about the Mood apple, as it is being guarded with the greatest se- crecy, indicated by the erection of the stout wire cage entirely around the tree. All that is known so far is that it is a red apple of exceptional size and sweetness. There is no other ap- ple just like it in this country, so far as horticultural experts have been able to determine. This new variety will be subjected to the most exhaustive tests under various climatic and soil conditions through- out the United States before the nur- sery firm which has bought it is will- ing to place it upon the market. Orch-. ard science as applied through top budding will make it possible to pro- duce the new fruit in quantities large enough for experimental purposes within a year or two. The new apple is purely an accident of nature, being a freak from one of the ordinary orchard varieties. Mood noticed several years ago that one of the branches of a particular tree in his orchard was bearing an apple that was different, both in color and flower, from the fruit from other limbs on the same tree He watched this apple carefully for season after season. He took off some buds and started other trees. The big red Mood apples were in such demand among his customers that last season the sold $75 worth of apples from the original tree alone. A representative of a nursery com- pany learned that the Jersey farmer had an apple that was attracting atten- tion and the called to see Mood. “I had thought of trying to put out this new apple myself,” said Mood in talk- ing of his “find.” “I put a price on the apple that I thought would keep those fellows from pestering me about selling. They got the head of their company here to look over the apple and to see the tree. We finally came to terms.” Just what these terms are are set forth in a bill of sale and a surveyor’s record of the exact location of the tree, which have been filed in the Gloucester County Clerk’s office at Woodbury. Even the particular branch of the tree is designated in this un- usual record. According to the agreement on file, which is corroborated by Mood in per- sonal conversation, he has received $1,000 in cash and is to get $4,000 in in “royalties” at the rate of 2 cents for each bud that is taken from the original branch or any trees developed from it. These buds will be grafted upon stock to produce trees of the new variety. “Five thousand dollars seems like a big price for an apple,” remarked one well informed nurseryman regarding Mood’s sale, “but in these days a new apple of exceptional quality, color and one who has the courage and organiza- tion to introduce it to the Nation.” ——.-2—~___ The Secret of a Merry Christmas. There never was a finer opportunity in the world for a Merry Christmas. The people of Michigan may make this the best Christmas time of their lives. In many years there has not been so great an apportunity for service to others. Real Christmas pleasure is that which comes from making others happy. The day is the anniversary of Him who gave all He had in order that we to-day might be happy. Then how shall we more fittingly observe Christmas than in carrying cheer in a substantial way to those homes that are lacking even the bare necessities of life? Food and fuel and clothing will satisfy immediate needs and will make for a Christmas spirit in lonely homes. But better yet, the greater gift will be the friendly visit, the personal as- surance of kindly interest. In hundreds of homes in this State words of encouragement and good will will be the most valuable Christmas gifts. It is not charity that is most needed. It is the he!ping hand. Those who are temporarily unfor- tunate are our brothers and sisters. They are our equals. They have the divine right to happineés, especially at this glad season. We who have been blessed with health and with homes and with in- comes, are merely stewards under God, who are privileged to see that these brothers and sisters of ours are prop- erly cared for. That is why we may have so joy- ous a Christmas. It is ours to make others happy. There are many organized forces for helping us in our distribution. Let us place our gifts in their hands. Then let us follow these friends into the homes where they distribute temporal blessing, and there declare our brotherhood and demonstrate our friendliness. “Love thy neighbor as thyself,” comes ringing out across the Sky with the message of peace on earth good will toward men. M. C. Pearson. _—_. 2.2 ___—_ The reputation of your store among people is due to the way you treat cus- tomers more than to the way your ad- vertising says you will treat them. HOW ABOUT OFFICE SUPPLIES? DESKS, CHAIRS, TYPEWRITERS, RIBBONS, CARBON PAPERS, ETC. REMEMBER Grand Rapids Store Fixture Co. HAS SPLENDID ASSORTMENT 7 lonia Ave. N. W. Grand Rapids, Michigan Order a bunch of GOLDEN KING BANANAS of ABE SCHEFMAN & CO. Wholesale Fruits and Vegetables 22-24-26 Ottawa Ave. Grand Rapids, Mich. WHEN YOU THINK OF FRUIT—THINK OF ABE. MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN SwirT CIGARS “NOTHING FANCY BUT THE TOBACCO” STRICTLY HAND MADE—POSITIVE REPEATERS Distributed By LEWELLYN & CO. WHOLESALE GROCERS GRAND RAPIDS DETROIT BLUE GRASS BUTTER and EVAPORATED MILK FRESH and SWEET ARE LEADERS AT YOUR GROCER KENTSTORAGE COMPANY GRAND RAPIDS ~ BATTLE CREEK ‘Wholesale Distributors wine letedcntics ____ Encourage Salesmen To Take Per- sonal Interest. A Northern Michigan’ merchant writes as follows: “We have no regular school of in- struction for salesmen; our force is small—but we watch their method of selling goods, and, where we think suggestions can be made as to im- provements, take them aside, and talk pleasantly and plainly along the lines where we think they need strength- ening. I subscribed for the Trades- man for several of our men with good We encourage our men t) assist each other in all ways possible, ecdeavoring to eliminate the element cf jealousy, which results. so often prevails, a d which cfien results in much harm. They all understand that where thcy feel that they need help in effecting sales, they are always at liberty to call on me at any time, or if I am not in on any other man in the store, the object being to do business for the store every time. When anything