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Fortieth Year GRAND RAPIDS, WEDNESDAY, MARCH 7, 1923 Number 2059
EVERY DEALER |.
MUST READ THIS 10Q7
The Grand Rapids Dry Goods Co. © CLEAR PROFIT
distributors for one of the best and
most popular Hair Nets in America—
the Arrow Human Hair Net—is mak-
ing the greatest Dealer proposition in
their history.
"100% Profit to the Dealer”
Double Mesh — Cap Shape — ARROW
Human Hair Net.
Special offer—$9.00 PER GROSS.
You sell (2 Nets for 25c) netting you
$18.00 per gross. Your Profit 100%.
Guaranteed against any imperfection of any nature. fi cap SUAPE DOUBLE was
Large in size—perfect in shape—true to their 4 ‘
various colors. Absolutely invisible. No need to
pay more when you can get the very best Human
Hair Net in Handsome 6 color Gold embossed
envelope at this low price—$9.00 PER_ GROSS
with handsome Counter Display Case free.
it MEDIUM BR!
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This
HUMAN HAIR NETS
are well and favorably known. And
we absolutely stand on our guarantee.
Wire or write your order.
Immediate shipment.
Grand Rapids Dry Goods Co
__. Grand Rapids, Mich.
' Distributors for
NY KAUFMANN BROS., Importers
\
Wy, 111 Fifth Avenue, N. Y.
Wy
Citizens Long Distance Service
Reaches more people in Western Michigan
than can be reached through any other tele-
phone medium.
21,100 telephones in Grand Rapids.
Connection with 150,000 telephones in
Detroit.
USE CITIZENS SERVICE
CITIZENS TELEPHONE COMPANY
ir et
(bhp
Th
NOT TY
SCHOOL SUPPLIES GRAND IRAPIDS
Pencils KNITTING MILLS
Tablets Manufacturers
° of
Paints High Grade
Ruled Papers, etc. Men’s Union Suits
arias Sie at
WRITE US FOR SAMPLES Popular Prices
i Write or Wire
The Dudley Paper Co.| | grand Rapiite Kuitting Mit
LANSING, MICH. Grand Rapids, Mich,
| WHITE HOUSE.
5 COFFEE
- If You Happen to
Know of the Splendid
Quality of “White
House,” Why Not
Pass the Good Word
Along?
1-3-5 Ib. Cartons
The Security of the Package:
It is the wonder and despair of competitors—this Package
shown. There couldn't possibly be a better one. It thor-
oughly and completely protects the coffee—in every way.
Distributed at Wholesale by
JUDSON GROCER CO.
GRAND RAPIDS, MICH.
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‘FANCY COOKIE CAKES AND CRACKERS
LONG ISLAND SANDW!ICH—Our Speciality
Samples sent on request. Detroit Branch
Phone—Melrose 6929 3705 St. Aubin Ave.
Distributors wanted in open territory.
WHAT IT DOES
In order to sell F LEISCHMANN’S YEAST most profitably, know
what it will do for your customers.
This. It relieves constipation permanenily.
Why? Because it gives the intestinal muscles the exercise they
require. Lack of this exercise causes constipation.
Selling requires telling. Tell these facts and sell more Yeast.
THE FLEISCHMANN COMPANY
Yeast ae Service
Sand Lime Brick | | R, & F. Brooms
Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful .
No Cost for Repal ANCA -
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Brick is Everlasting
Also
Grande Brick Co. Grand B. O. E. LINE
Rapids
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Saginaw Brick Co., Saginaw cy —-
Jackson-Lansing Brick Co., Is :
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M Special _________ $ 8.00
SIDNEY ELEVA TORS Fe No. 24 Good Vaiue 8.50
Will reduce handling expense and speed Ne. Oe
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giving Kind of machine and size platform . » O ee A
wanted, as well as height. We will quote oe oe _—
a money saving price.
Sidney Elevator Mnfg. Co. +» ‘Sidney, Ohio
Freight allowed on
Signs of the Times shipments of five
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Electric Signs
All Brooms
Progressive merchants and man-
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of Electric Advertising.
We furnish you with sketches,
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Rich & France
THE POWER CO. 607-9 W. 12th Place
Bell M 797 Citizens 4261 CHICAGO, ILLINOIS
a a
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—____
Boyne City Seeks Summer Normal
School. :
Boyne City, March 6—The steamer
Griffin is being overhauled for the
season’s work under the supervision
of Captain J. H. Gallagher. She will
be equipped with a magnetic hoisting
rig for hauling pig ron. Captain
Gallagher anticipates a very busy
season this year. It is our hope that
he—and we—may not be disappointed.
The Michigan Iron and Chem‘cal
Works and the Charcoal Iron Co cf
America are both shut down. The
shut down is caused by the failure of
the wood supply, none having been
cut during the season of 1921. This
is a very unfortunate condition, as
the products of both plants, iron and
chemicals, are in great demand at
good prices. They cannot start again,
we are told, until May.
Our local organizations are busily
engaged in trying to locate a summer
normal school at this place. Every-
thing is favorable to the selection of
the place. We have a very excellent
school equipment and commodious
buildings, a very desirable location
and good accommodations for the
students. We hope we may attract
this desirable activity. Maxy.
———_>-2-
Prepare For Invasion of Mid-West
Buyers.
Detroit, March 6—‘‘Spend at least
one day in the Detroit market during
the week of March 12 to 17,” is the
slogan of the houses co-operating in
‘the big dry goods, furnishing goods,
ready-to-wear, carpets, draperies and
allied lines exposition to be held in
that city.
Probably no more opportune time
has ever presented itself to retail mer-
chants to make a profitable trip to the
market than the date set by these up-
to-date Detroit wholesalers to stage
the’r semi-annual buying event.
With stocks of spring and summer
goods at their peak, advancing prices
in all cotton, wool and allied products
and a decided shortage in many lines
of staple merchandise, it, undoubtedly,
will prove good judgment on the part
of merchants to complete all spring
and summer purchases before the
jobbers are obliged to place reorders
at the new market costs. The March
date gives these buyers this oppor-
tunity.
The diversity of the Detroit market
has developed during the last few
years by leaps and bounds. Many
lines not found in this market twelve
months ago are now represented here
by several firms. While new acquisi-
tions to this market include special
carpet and rug houses, women’s ready-
to-wear firms and other specialty
houses the older concerns have also
kept apace with the wonderiul growth
of the city and State.
Questionaires sent to salesmen rep-
resenting the eleven firms participat-
ing in the Detroit market boosting
week assure them that hundreds of
buyers from Michigan, Ohio and In-
diana points will invade the city dur-
ing the exposition dates. Broadsides
and other advertising literature sent
through the mails will bring thou-
sands of buyers into the city from all
points who will take advantage of the
big stocks and present prices that
are now Offered.
——_-+- __
Death of Frank T. Miller.
After an extended illness Frank T.
Miller, 46, Secretary-Treasurer and
General Manager of the Miller-Michi-
gan Potato Co. and one of the most
widely known potato merchants in the
State, died of heart disease in his
home, 727 South College avenue yes-
terday.
Operating fifty-four buying stations
in Northwestern Michigan, Mr. Miller
was well known not only to the far-
mers and business men of the great
potato growing area of Michigan, but
probably he had a greater circle of
personal friends in the trade in all of
the marketing centers than any other
Michigan shipper.
Mr. Miller was born and educated
in Chicago and resided there until
about 17 years ago, when he moved
to Albion, N. Y., where he was en-
gaged in potato and produce buying.
He remained there seven years, com-
ing to Grand Rapids late in 1913 to
take charge of the H. E. Mosely Co.,
which was later changed to the Miller-
Michigan Potato Co.
Always insisting on a square deal
for both the grower and the consignee,
Mr. Miller’s code of business ethics
did much to put the potato shipping
business in Michigan on a high plane.
Numbered among the _ staunchest
friends were his keenest competitors.
His corporation became the second
largest of its kind in Michigan and
with the Albert Miller Potato Co., of
Chicago, with which it is affiliated, is
one of the ranking produce concerns
in the country.
Surviving are the widow, and two
daughters, Evelyn and Barbara Miller;
one brother, E. Percy Miller, of Chi-
cago, and one sister, Miss Agnes R.
Miller, of Jacksonville, Fla.
Mr. Miller was a member of the B.
P. O. Elks of Albion, N. Y.
Funeral services will be held at the
residence at 3 p. m. Thursday. Rev.
George P. T. Sargent, rector of Grace
Episcopal church, will officiate.
—_——_o-e--
Canned Foods Week Instructs Public. -
This. week, all week, is National
Canned Foods Week and is being pro-
moted earnestly throughout the Unit-
ed States. The possibilities of the can-
ned food industry are almost without
limit and are bounded only by the
earth’s power of production, the in-
crease of the earth’s population and
the “education of the people to use
canned foods.
We frequently hear the argument
used to the effect that the canning of
foods is expensive and that fresh
foods are far less costly. That is
based on false information, for canned
foods, quantity for quantity, are cheap-
er than fresh or raw foods from the
markets, and moreover they are pre-
pared, almost ready for immediate use.
They are fresher than the open market
fruits and vegetables, for the canneries
are located where the products are
grown and are thoroughly washed and
put into the.cans within a few hours
of the time they are gathered.
As persons learn of these conditions
in relation to canned foods, from the
campaign of education which now is
in progress, the great canning indus-
try will grow vastly in importance and
usefulness. The canning industry is
a boon to all humanity. Those who
decry it through ignorance or unin-
formed prejudices in against one of
the world’s conservative forces.
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MICHIGAN TRADESMAN
March 7, 1923
DIRECT MAIL ADVERTISING.
How It Can Be Adapted To Country
Stores.*
Some merchants advertise because
they think they have to; some because
their competitors do and some be-
cause they think they have to support
their local paper.
Advertising has an unlimited field,
but the subject which has been alotted
me is Direct Advertising for Small
Stores.
If I were to address you from a
theoretical standpoint I would be a
failure. No one, not knowing your
local conditions, can sit-in an office in
Chicago or New York and write an
advertisement for you, or dictate a let-
ter suitable for distribution in your
territory. I am not going to stand
before you and tell you how to run
your business. What I am going to
tell you are plain facts—something
practical—something which has work-
ed out to success and brought returns
which I am positive can be traced to
direct mail advertising.
I am going to divide this subject
into three parts:
1. Why I adopted direct mail ad-
vertising.
2. How?
3. The results which I will tell you
in dollars and cents.
I want you to follow me closely and
you will see the reason why.
I am going to take you back to
1900.
Some of you were not in business at
that period. Some possibly were in
high school. Some were at it as we
were.
At that time you will remember
farmers took a day off, usually on
Thursday or Saturday, bringing the
good ‘housewife to town by horse and
buggy. She would do her weekly
trading, buying sheetings by the bolt,
hosiery by the dozen and so on. She
went to the postoffice and got the
weekly paper. Then at home there
would be a scrap in the fami‘y who
should read the paper first. Those
were the days when we had to sweep
the horse manure from our gutters
every morning outside our stores and
the man who ‘had the biggest pile was
supposed to have had. the biggest
trade.
In those days our local paper had a
circulation of about 1,500 and the rate
of advertising was 8 and 10 cents per
inch. Everybody took the weekly pa-
per. All were anxious to read it and
paid particular attention to the adver-
tising. Pearce at that time was a
great believer in printer’s ink and I
want to say right here that it is this
which founded his business and built
up a wonderful trading place in my
territory.
In 1902 the first two rural routes
going out of Quincy were established.
Everybody said it would be the ruina-
tion to the sma‘l town merchant. The
farmers would. receive their mail
delivered at their doors, receive all the
advertising from the mail order con-
cerns and stay at home, buying all
their goods from the mail order
houses. Pearce did not ‘have this
pessimistic idea of these conditions,
*Paper read at annual convention Mich-
igan Retail Dry Goods Association by
E. K. Pearce, of Quincy.
but pegged away; in fact, did more ad-
vertising than ever.
In 1907-8 three more routes were
established and those cold footed mer-
chants said that business would go to
h— sure.
About this time shares were sold
to promote an interurban railway
through our town, running from
Adrian to Hillsdale, Quincy, Co!d-
water and further on West. In fact,
it developed so far that a road was
built. Again merchants squeeled, say-
ing all the trade would go to Hills-
dale to the East and to Coldwater to
the West. One of our merchants at
that time came to me and said,
E. K. Pearce.
“Pearce what’s the use of staying in
Quincy? All the trade will go to
Co‘dwater, the county seat, as soon as
the street_cars start running?” And
he actually moved to Coldwater, bag
and baggage, opened up a store there
and died a natural death. But we kept
on advertising right and left, increas-
ing our business every year.
Now let us go on to 1914, the war
period.
That was the time when merchants
were kept on the job. It was a test
time—a time to find out whether we.
were merchants or store-keepers. Dur-
ing this time and up to 1915-16 roads
commenced to improve, automobiles
became popular and distance was
nothing compared to the horse and
buggy traveling.
In 1915-16 one of the most disas-
trous things happened for a small
town merchant. It was again a test
time for a merchant doing business in
a small town. It was a time to take
an inventory of himself and wake up
to the situation of doing business him-
self or let the big fel'ow in larger
towns eat him up. i
The publishers of daily papers is-
sued within a radius of forty miles of
my territory sent out solicitors offer-
ing premiums varying from a package
of needles to a map in order that they
might incréase the circulation :of their
papers.
This changed the farmer from being
interested in reading a weekly news-
paper. I believe it placed the farmer
in line with city folks in getting the
news daily instead of a week old. It
gave him the markets and to-day the
farmer is posted on things of the out-
side world as well as the city folks.
He is no more a hayseed. He is a
reader.
Think of the vast increase of daily
papers during the past ten years. Just
a few weeks ago one daily paper pub-
lished this statement: “The increase
of this paper for the past ten years
has been 545,732.” Other dailies have
increased in proportion. Who gets
these daily papers
and mine.
You merchants from cities of 2,000
have the same conditions to contend
with as we have, because the daily
papers which are distributed in your
territory contain advertisements from
merchants carrying larger stocks than
yours, offering inducements to your
trade to come to their city and do
their trading.
Listen to this: About a couple of
weeks ago a well-dressed and cultured
lady of fine personality representing
a well-known dry goods store in To-
ledo was sent to a certain city, a
popu‘ation of about 5000, not far from
my town, going from house to house,
soliciting the ladies to open a charge
account with that Toledo store and
stating that if they needed any dry
goods a very efficient mail order de-
partment was at their disposal, where
orders were sent out the same day
they were received.
It will also pay you merchants to
keep tab on what is going on in your
city and be on the job and send your
trade a personal letter quite frequently,
reminding them that you are in busi-
ness also. If any of these ladies who
were solicited should go to Toledo,
It is your trade-
what do you think would be their
thought immediately they got off the
train in that city?
It wouldn’t be the city hall or their ~
wonderful parks. It would be this
particular store, because she had been
solicited to open an account there.
That I would call direct advertising.
Mr. Felder of Charlotte, if you sent
a lady in Olivet a letter stating you
had received a fine assortment of new
spring cloaks and inviting her in to
look at them, what do you think wou‘d
be her first thought when she got off
the bus or car in your city? It would
be your particular store. ‘Why? Be-
cause you had sent her a letter in-
viting her there. That I would call
direct mail advertising.
Our weekly paper changed hands
twice from 1915 to 1918 and each time
the change was made rates of adver-
tising went up. Subscriptions were
increased in price and to-day we have
a weekly paper with only a circula-
tion of about 800 in our immediate
vicinity and the advertising rates are
almost prohibitive—20 and 25 per inch,
What am I going to do with the
daily papers coming into my territory?
I am going to refer to a paper pub-
lished in Jackson which has a big cir-
culation also. Do you think I am go-
ing to alow our friend, Mr. Cook,
to come into my territory with his
flowery advertisements and offer spec-
ial inducements to my trade to go to
his store and trade and me set back
and not go after business? Not much.
As I have said before, distance is
nothing nowadays, compared with
horse and buggy travel. They can
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Peach Butter Plan on Tomato Soup
The Wonderful
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Peppy Sauce Sala > ae Sweet Chow Chow
Kraut Piccallette and Mince Meat
Chili Sauce
SWEET
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PICKLES DILL : :
PLAIN IN GLASS—CONVENIENT SIZES
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For Sale by
KENT STORAGE COMPANY
Grand Rapids—Lansing—Battle Creek
Wholesale Distributors
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March 7, 1923
get to Jackson now within a little over
an hour. In the horse and buggy
period, Jackson was not known as a
trading place. It was off the earth, so
to speak.
Now, then, how did we adopt direct
mail advertising? I took my machine
and followed the mail carriers every
day for a week until I had a very com-
plete mailing list out of Quincy. The
first day out the further I went the
more enthused I was with my propo-
sition. What did I see?
I watched the mail carrier and every
time he would stop at a farm house,
put the mail in the letter box, the good
housewife would put on a shawl, eager
to take the letter out of the box. Here,
thought I, was direct advertising. If
that was my letter, she would surely
have received it and would be just as
eager to read its contents. That is
direct mail advertising.
As soon as I had completed each
route and gotten a very accurate
mailing list of each patron I went to
Chicago, purchased a mimeograph
and commenced to test out my direct
mail advertising. Did it work?
People would come in and say, Mr.
Pearce, I reived your letter and would
like to see so and so which was adver-
tised. The response to our direct let-
ters has always been very satisfactory.
You know human nature is the same
the wor:d ever. If you receive a let-
ter addressed to you personally you
appreciate it.
Gentlemen, I am not fighting our
weekly paper—far from it—because a
small town without a weekly paper is
like a bird without wings. We sup-
MICHIGAN TRADESMAN
port our local paper just the same in
dollars and cents. We pay just as
much as we did in 1900-15, but our
space is not so large. Then, again,
gentlemen, you must admit that there
is not the interest taken by the farmers
in a weekly paper that there is in the
daily paper, because the news which
is contained in the weekly is a repeti-
tion of what has been pub‘ished two
or three days before; consequently, ad-
vertising in a weekly paper has not
the drawing power of a personal let-
ter sent out to our trade.
I- know this because I have proved
it. One does not have to be an ex-
pert advertising writer; neither does
it need be a flowery letter. Just plain
facts and make your letter so personal
that immediately your reader has gone
through it she will have made up her
mind to go and see you.
Then, again gentlemen connect your
windows with your letters. Make
them attractive. Make your. store at-
tractive and do the big things and you
will get results.
Last May I received a letter from
the editor of the Merchants Journa’,
of Des Moines, Iowa, stating that his
attention had been called to the fact
that our store has achieved consider-
ab‘e. success with unusual advertising
by working out ideas which many
merchants in small and medium sized
towns seemed to think they can’t put
over. He asked for some of my adver-
tising and some idea ‘how we did it in
order that he might publish an article
in his next issue.
I wrote him an article which was
published in the June issue and I have
received communication from many
merchants asking me to put them on
my exchange list and send them some
of my advertising stunts.
It would take too much time to go
into details of all the letters I have re-
ceived, but I have one particular mer-
chant I wou‘d like to mention here
who wrote me to help him out of his
difficulty. This merchant is from
South Dakota. He stated that he had
been in the habit of sending out cir-
culars and an eight page monthly
magazine (of which the sent me a
copy) at a very heavy expense, but
could not see any results or sufficient
increase in trade by such expensive
advertising. - He also stated that the
advertised some in his weekly paper,
but that had a very poor circulation,
and he could not get any returns from
this source. He asked what would be
my dea for the course for him to pur-
sue to get better results from adver-
tising. J wrote to him to cut out the
monthly magazine advertising, cut out
his circulars and send out personal let-
ters to his trade. In fact, I wrote a
sample ‘etter for him to use. Did he
do it?
I received a very grateful letter
from this gentleman who said he could
see in improvement in his trade al-
ready and that he was sure his trade
read the letters. In fact, some men-
tioned ‘his letters when in his store,
but never mentioned ever receiving
any previous advertising. This is an-
other proof, gentlemen of results from
direct mail advertising.
This subject is a big one. It is one
which cannot be fully discussed in so
3
short a time. I know that others are
to follow me with interesting subjects,
so will close, leaving these thoughts
with you, if you should send out direct
mail advertising:
1. Write your letters in such a
way that they will be interesting and
of such a nature that the reader will
feel like coming in to see you.
2. Do not fool your customers.
State facts and carry them out.
3. Connect your windows. with
your letter. It wil! be a reminder that
they have received your letter.
—_*-© 2 _-___—
It’s the blunt man who makes the
cutting remark.
T. M. Sawyer, whose paper-on tte
Community Club is published on page 38
of this week’s issue of the Tradesman.
Barney Langeler has worked
in this Institution continu-
ously for fifty years.
Barney says—
The Fremont line of canned goods certainly made a
hit last year, for
By Golly, future orders are coming in from ail parts
of the State in large quantities.
WoRDEN GROCER COMPANY
KALAMAZOO—LANSING—BATTLE CREEK
THE PROMPT SHIPPERS
, GRAND RAPIDS
4
MOVEMENT OF MERCHANTS.
Cedar Springs—Jacob E. Esch suc-
ceeds Thomas & Bassett in general
trade.
Iron Mountain—The Lake Superior
Logging Co. has removed its business
offices to Menominee.
Flint—Watson & Lintz have en-
gaged in the hardware business at 1720
South Saginaw street.
Owosso—The Thoner Motor Sales
Co. has increased its capital stock
from $5,000 to $15,000. :
Rockford — The Rockford State
Bank thas increased its capital stock
from $20,000 to $40,000.
Charlevoix—The Charlevoix Lum-
ber Co. has decreased its capital stock
from $35,000 to $25,000.
Chelsea—The Farmers & Merchants
Bank has increased its capital stock
from $25,000 to $50,000.
Flint—William Blanchard has en-
gaged in the hardware business at
1120 North Saginaw street.
Holland—Ben J. Brandsen succeeds
Benjamin Nysson in the grocery busi-
ness at 232 West 12th street.
Detroit—Isaac Englander, boot and
shoe dealer at 1709 Davison street, has
filed a petition in bankruptcy.
Crystal Falls—The Iron County
Lumber & Fuel Co. has increased its
capital stock from $25,000 to $50,000.
Schoolcraft — Fire destroyed the
store building and hardware stock of
Leo Leng, entailing a loss of over
$10,000.
Grand Rapids—The Craftsmen Fur-
niture Shop, 1331 Carmen avenue, has
changed its name to the Shanahan
Furniture Co.
Trout Creek—The Weidman Lum-
ber Co. has sold its stock of general
merchandise to the F. G. Huston Co.
who will consolidate it with its own.
Tecumseh—Satterthwaite Bros., who
have conducted a hardware store here
for the past fifty years, have closed
out their stock and retired from busi-
ness.
Bay City—Frank K. Dumond, for
many years proprietor of a store in
Kawkawlin township, died at his home
in this city last Friday. He leaves
his widow.
Jackson—H. N. Jewell has purchas-
ed the business of the Andy Davis
Cteaning Shoppe, 1101 East Main
street and will continue it under the
same style.
Alma—Edwin P. Maher, doing busi-
ness as the Hawkins Piano Co., is
named in an involuntary petition in
bankruptcy filed in the bankruptcy
court at Bay City.
Jackson—Wesley VanNess and his
brother Pau!, have engaged in the
drug business at the corner of Francis
and Cortland streets, under the style
of the VanNess Pharmacy.
Saginaw — The Tuttle-Scott Co.,
dealer in shoes and hosiery at Lansing
and Bay City, have opened a branch
store at 118 South Franklin street, un-
der the management of R. E. Young.
Detroit—Wo‘f Bros., 561 Michigan
avenue, have merged their dry goods,
men’s furnishings, etc., business into
a stock company under the style of
the Wolf Bros. Co., with an authorized
capital stock of $75,000 common and
$25,000 preferred, of which amount
$39,910 has been subscribed, $29,410
paid in in cash and $10,500 in property. -
MICHIGAN TRADESMAN
Jackson—J. C. Hobart, dealer in
Cigars, tobacco and smokers’ supplies
in the Kassick block for the past
nineteen years, is closing out his stock
and will retire from business.
Jackson—Simons’ Pharmacy has en-
gaged in business at 904 Lansing
avenue. In addition to the drug busi-
ness, a news stand, soda fountain and
ice cream parlor will be conducted. “™
Crystal Falls—E. Miller & Son,
dealers in furniture, dry goods, shoes
and clothing, are remodeling and en-
larging their store building and in-
stalling new fixtures and show cases.
Pontiac—The Automotive Electrical
Specialties Corporation has been in-
corporated with an authorized capital
stock of $10,000, $1,500 of which has
been subscribed and paid in in cash.
Three Oaks—The E. K. Warren
Co., banker has merged its business
into a stock company under the style
of the E. K. Warren Co., Inc., with
an authorized capital stock of $100,-
000.
Detroit—The Northern Coal Co.,
712 Union Trust building, has been
incorporated with an authorized cap-
ital stock of $50,000, all of which has
been subscribed and $35,000 paid in in
cash.
Calumet—Baer Bros., wholesa‘e and
retail meat dealers, are closing out
their business here and at Dollar Bay
as well as the stock of the Pure Food
store at Houghton and will retire from,
trade.
Hastings—Cook & Sentz, who have
been engaged in the grocery business
uttered a trust mortgage. The liabili-
here for more than thirty years, have
ties are $3,600. The stock is estimated
at $1,500.
Charlotte—John R. Snow, proprietor
of the Ives Ice Cream Co., has sold
a half interest in the business to Ralph
Cowan, recently of Chicago and the
business will be continued under the
same style.
Bay City—Mrs. Mary R. Mohr, wife
of Christopher Mohr, prominent mer-
chant, died suddenly of heart failure
last -Friday, at her home, 216 Linn
street. She was 62 years old and a
native of this city.
Traverse City—This city mourns
the untime'y death of Ed. W. Wait,
the druggist. He died Sunday and was
buried Wednesday. He was the son of
E. S. Wait, the pioneer druggist of the
Grand Traverse region.
Fostoria—Byron ‘W. Collins has
purchased the interest of his partner,
the late John L. Preston, in the gen-
eral merchandise stock of Preston &
Collins and will continue the business
under the style of B. W. Collins &
Son.
Detroit—Harry A. William, Inc.,
4625 14th avenue, has been incorpor-
ated to deal in farm, dairy and poultry
products, with an authorized capital
stock of $50,000, al of which has been
subscribed and $5,0000 paid in in
property.
Stambaugh—W. V. Erickson and
G. N. Anderson, owners of the Stam-
baugh Garage, have dissolved partner-
ship and the business will be continued
under the same style by. G. N. Ander-
son, who has taken over the interest
of his partner.
Standish—A. Hanses, for several
years engaged in the hardware busi-
ness in this city, and who since has
been living on ‘his large farm West of
town, has purchased a hardware stock
at Rochester, and will move to that
place early in April.
Marquette—J. A. Malhiot has sold a
half interest in his stock of bazaar
goods to Edward LaVigne, who has
been employed in the store for the
past twenty-five years. The business
will be continued under the style of
Malhiot & LaVigne.
South Haven — The Niffenegger
Lumber Co., Phoenix & Kalamazoo
streets, has been incorporated with an
authorized capital stock of $50,000, of
which amount $45,000 has been sub-
scribed, $5,063.71 paid in in cash and
$39,936.29 in property.
Detroit—The Milford Sales & Ser-
vice Co., 1741 West Grand boulevard,
has been incorporated to deal in auto
parts, accessories, supplies and to con-
duct a- general garage business, with
an authorized capital stock of $5,000,
of which amount $2200 has been sub-
scribed and $1,600 paid in in cash.
Allegan—Mr. and Mrs. Clay C. Ben-
son, of this city, have bought the
chapel and undertaking business here
of Cook & Benson and also the furni-
ture store and undertaking business of
the firm at Otsego. Mr. Benson is
what many people call a hustler, is
popular in both Otsego and Allegan,
and besides looking after the two busi-
ness places, is an alderman in Allegan
and takes more than passing interest
‘in civic affairs. Mr. Cook has been
in the furniture and undertaking busi-
ness in Allegan for more than a quar-
ter of a century. He and Mrs. Cook
own a farm of more than a section
near Miner Lake and he will look after
that.
Flint—Smith, Bridgman & Co., pio-
neer Flint mercantile house, will build
a modern metropolitan department
store. The new building will occupy
the site of the present store, which
has stood as a land-mark since 1862.
The new structure it is expected, will
be ready for occupancy in time for the
early fall trade. The stock in the
present store will be moved to another
building, and business will be con-
tinued as usual while the present struc-
ture is being wrecked. The new store
will be as large a retail institution as
exists in any Michigan city, outside
of Detroit. It will have a frontage
of approximately 100 feet on Saginaw
street and will extend back 150 feet
to Buckham street. The building was
designed by J. W. Cook Corporation,
architects and engineers of Flint.
Manufacturing Matters.
Bay City—The National Body Co.
has increased its capital stock from
$30,000 to $100,000.
Detroit—The Rickenbacker Motor
Co. thas increased its capital stock
from $5,000,000 to $7,500,000.
Grand Rapids—The Grand Rapids
Furniture Shops has changed its
name to the Furniture Shops of Grand
Rapids.
Allegan— The Allegan Furniture
Shops has been incorporated with an
authorized capital stock of $75,000 pre-
ferred and 1,000 shares at $1 per share,
of which amount $75,000 and 750
shares has been subscribed and $67,670
paid in in cash.
March 7, 1923
Detroit—The Wyrick Register Cor-
poration, 1430 21st street, has in-
creased its capital stock from $100,-
000 to $150,000.
Jackson—The Hayes ‘Motor Truck
Wheel Co. has changed its capitaliza-
tion from $500,000 to $250,000 and
100,000 shares no par value.
Caro—Stockholders of the Miller
Top & Body Manufacturing Co. de-
creased its capital stock from $100,-
000 to $35,000 at the annual meeting.
Detroit—The Disc Gear Control Co.,
1801 First National Bank building, has
been incorporated with an authorized
capital stock of $50,000, all of which
has been subscribed and $5,000 paid in
in cash.
Frankenmuth—The Universal Parts
Co. has been incorporated to manu-
facture timers for ford automobiles
and Fordson tractors. A factory will
be erected as soon as a site can be de-
cided upon.
Detroit—The Field Cigar Corpora-
tion, 2262 Hendrie avenue, has been
incorporated with an authorized cap-
ital stock of $75,000, of which amount
$65,000 has been subscribed, $1,750
paid in in cash and $30,000 in prop-
erty. .
Detroit—The American Gum Ma-
chine Co., 3257 Michigan avenue, has
been incorporated with an authorized
capital stock of $100,000 common and
$50,000 preferred, of which amount
$50,000 has been subscribed and paid
in in property.
Detroit—The Ernst Kern Co.,
Woodward avenue, dry goods, notions
and millinery, has merged its business
into a stock company under the same
style with an authorized capital stock
of $1,500,000, $1,000,600 of which has
been subscribed and paid in in prop-
erty.
Cement City—The Acme Concrete
Products Co. has merged its business
into a stock company under the style
of the Acme Concrete Products &
Gravel Co., with an authorized capital
stock of $300,000, of which amount
$106,300 has been subscribed and $85,-
000 paid in in property.
Detroit—The I. X. L. Glass Cor-
poration, 401 Equity building, ‘has
been incorporated to act as manufac-
turers’ agent and importer of all kinds
of glass and glass products, with an
authorized capital stock of $25,000, of
which amount $15,000 has been sub-
scribed and paid in in property.
+2
Credit Men To Check Retail Frauds.
New York, March 6—The commer-
cial crook who defrauds the whole-
saler and jobber is to be subjected to
even greater pressure by the organ-
ized credit men of the country, accord-
ing to an announcement made to-day
by W. B. Monroe, chairman of the in-
vestigation and prosecution committee
of the National Association of Credit
Men.
“Our chief investigator, C. D. West,
gave our committee at its last meet.
ing an appalling picture of the activ-
ities of crooked retailers, who, though
a small minority of the reiail mer-
chants, are responsible for enormous
annual losses to producing interests,”
said Mr. Monroe.
The credit men have made so good
a record of late in bringing about the
conviction of commercial crooks that
they have felt justified in giving Mr.
West and his staff more scope than
ever. “The net will be larger and
will be cast further than it has ever
been,” Mr. Monroe said.
4
4
a ang? cre a ene oe
March 7, 1923
MICHIGAN TRADESMAN
5
Essential Features of the Grocery
Staples.
Sugar—The market is still a jumble.
One man’t guess appears to be about
as good as another’s. There is no ad-
vice to be given other than that which
has been passed on for the past three
or four weeks—to follow a hand to
mouth buying policy, remembering
that as things now stand sugar is a
decidedly treacherous commodity. By
all the rules of merchandising sugar
prices should reach lower levels. How-
ever when speculation is rampant even
the best of rules oftimes go by the
board and as stated the future of
sugar prices is a matter of gamble and
guesswork. Local jobbers hold cane
granulated at 9%4c and beet at 9.40c.
Tea—The market is feeling very
strong. In the primary markets values
seem to be steadily tending upward.
In spite of this, however, there seems
to be no great disposition in this
country to anticipate requirements.
The demand while fair to good is not
quite what one would expect with
primary values so high. Spot stocks
of good teas are low and the market
generally is in good, firm condition.
What is said above applies particular-
ly to Ceylons, Indias and Javas, but
there is a good demand for practically
all varieties of Chinas, Japans and
Formosas.
Coffee—+The market has eased off a
little the past week, speaking of green
coffees sold in a large way. The weak-
ness was largely due to reports from
Brazil. All grades of Rio show a
slight fractional decline for the week,
with Santos grades about unchanged
though sharing a little in weakness.
Mild coffees show no particular change
for the week and fair demand.
Canned Fruits—The larger peach
canners on the Coast have higher ideas
on their standards and choice. The
former are still offered at an extreme
range, but Coast inspections often
show that the cheap lines are sub-
standards. The advance in sugar,
which will affect new packs indirectly,
affects old goods, as the financially
strong interests intend to hold 1922
lines if they cannot sell them on a
satisfactory basis. The unsettled mar-
ket makes jobbing interest in stand-
ards indifferent. There is little call
for apricots either here or for Coast
shipments. Pears are favorably placed.
Cherries are in second hands and,
while not active, are steady in tone.
Some s. a. p. contracts for North-
western fruits have been placed. Pine-
apple rules firm, with supplies of all
grades and sizes of sliced favoring the
seller. Little interest is paid to gal-
lon apples, as fresh fruit is a strong
competitor and is often favored by
bakers because of the price differential.
Canned Vegetables—In December
it looked as if the end of the rainbow,
with its pot of gold, lay hidden in the
near future and that it would be
reached in early January, when all
branches of the canned food trade
would enter a new era something like
the good old pre-war period, when
everybody was busy and happy. Janu-
ary passed, but millenniwm did not be-
gin, and neither did it appear in Feb-
ruary. Now it is not positive when the
radical improvement in trade will
occur. Two months’ trading in futures
has been under way. Contracts have
been placed for a number of commodi-
ties, but during the past few weeks
the demand for 10,000 case blocks or
like parcels has fallen off to some ex-
tent. Bear tactics are being used by
jobbers to get canners to shade their
prices. From packing districts come
the universal complaint that the ideas
of jobbers cannot be realized. There
is a greater scarcity of help in canning
lines than in 1922 and wages are high-
er. Raw products promise to be more
expensive; sugar is advancing and
other items of overhead, packers think,
preclude the possibility of cheap packs
this season. With no substantial sur-
p!us to carry over there is no prospect,
canners assert, of cheap foods. Job-
bers are not arbitrary nor unreason-
able in their demand to purchase on
what they consider is a safe basis,
for domestic and foreign conditions
are such as to make cautious trading
a prime necessity. With merchandis-
ing ideas at such variance the demand
for both spots and futures is affected.
Spot foods are taken against actual
needs and minimum lots are preferred.
While, collectively jobbers have a fair-
ly complete assortment of staples the
holdings are scattered and a buyer
has frequently to go to a large num-
ber of sources of supply to get what
he needs. Buyers are particular as to
brands, marks and grades, and the
price feature is of considerable bear-
ing on their operations. The tomato
market is uneventful. Prices in the
country are about the same, but there
is no free trading in old packs. Fu-
tures sold to some extent, but the
usual handicap to early trading has
been apparent this season, most deal-
ers holding off until the market is
more settled. This applies to the
South as well as to California. Old
packs of peas are firm, with an up-
ward tendency, as stocks of all grades
in first hands are dwindling. New
packs are not being taken as extensive-
ly as earlier in the season, since many
dealers feel that they are protected as
fully as they care to be at present.
Corn is featureless on standard old or
new packs. Maine futures have sold
better for the established packs than
for the less known canners. The Maine
market has ‘been affected by the com-
petitive selling of Minnesota offerings.
Canned Fish—Fish, as a class, is’
dull. Salmon is mostly taken on the
spot. Price cutting occurred on the
Coast in reds and pinks to some ex-
tent just prior to March 1 to convert
stocks into cash to avoid the State tax
in Washington, but this has ended and
the larger interests are now inclined to
add the tax to their selling prices.
With Coast prices relatively higher
than in jobbing centers and with no
speculative demand the market lacks
special features. Maine sardines are
firm at the source, but with moderate
trading. Most jobbing markets are
working on their own or consigned
stocks. ‘California fish is quiet, as is
foreign. Tuna fish, lobster, crab meat
and shrimp are all firm. -
Dried Fruits—The dried fruit mar-
ket has improved to the extent that
no longer has the movement been con-
fined to the spot. There has been
some f, 0. b. buying of prunes. With-
out further explanation, however, that
statement is apt to be misinterpreted.
The Coast purchases are primarily
caused by the low prices of a few
sellers who undercut the general ask-
ing range at the source. At the end
of February some independent pack-
ers made concessions to convert stocks
into money before March 1, when in-
ventories are taken by certain deal-
ers. For the most part Coast asking
prices of the larger packers are as
firm as ever, with the expectation of a
better jobbing demand between now
and the beginning of warm weather.
Statistically, the unsold stocks are fav-
orable and an easy clean-up of the
1922 pack is anticipated. Larger dis-
tribution by jobber to local retailer
and to nearby interior dealer has made
a better spot outlook, but operations
are still conservative in the jobbing
field. Extensive advertisng is being
done by the California Association
leading up to Prune Week, beginning
March 19. Raisins are the exception
to the generally better dried fruit
market. Coast prices are no higher;
there is very little buying on the Coast
from either the Association or from
independents, even though the latter
undersell the Associated. Local prices
are irregular and stocks of all grades
can be had at sacrifice prices, but with
few takers. The market is sick and
with the unsold tonnage all operators
are extremely cautious. Currants are
a parallel. The spot market is lower
than that in Greece, and yet there is
no heavy turnover here. The buying
is chiefly in small lots for passing
consumptive wants. Apricots are im-
proving in tone, but the already high
range in prices is so resisted that
dealers do not operate freely in ad-
vance of their requirements. Small
lot trading occurs, with the desirable
grades scarce. There has not been
much doing in peaches, but it is get-
ting toward the time of a better spring
movement, and holders are confident
that they can get better prices by
waiting.
Provisions — Everything in the
smoked meat line is steady with a light
consumptive demand at prices ranging
about the same as last week. Pure
lard and lard substitutes are un-
changed and quiet. Canned meats,
dried beef and barreled pork are un-
changed, with a very light demand.
Brooms—A year ago broom corn
was selling at $75@100 per ton. To-
day the same grade of corn is seHing
at $450 per ton at Tuscola, Ills., and
the price is still soaring. It is getting
to be a very serious matter for broom
makers to secure sufficient raw mater-
ial to keep their factories going and
more than half the factories in the
country have closed down on account
of the scarcity and high price of corn.
Every indication leads to the belief
that the price of corn next year will
be abnormal'y high. Brooms are ad-
vanced again this week 25@50c per
dozen.
~~.
; Review of the Produce Market.
' Apples—Jonathans, Spys and Bald-
wins fetch $1.75@2.25 per bu. West-
ern box apples are now sold as fol-
lows: Roman Beauties, Winesaps and
Black Twigs, $3.25; Delicious, $4.25.
Bananas—8@8%%c per lb.
Butter—The market is steady at
prices 3c per pound lower than a week
ago. The receipts of butter are about
normal for the season and the quality
is running very good. The market is
steady on the present basis of quota-
tions and we do not look for much
change from the present conditions
within the coming week. Local job-
bers hold extra at 47c in 63 Ib tubs;
fancy in 30 Ib. tubs, 49c; prints, 49c.
They pay 25c for packing stock.
Cabbage—Old, $4.50@5 per 100 Ibs.;
new from California, $5 per crate.
Carrots—$1.25 per bu.
Cauliflower—$3.50 per dozen heads.
Celery—California is selling at 85c
for Jumbo and $1 for Extra Jumbo;
Florida, $5 per crate of 4 to 6 doz.
Cucumbers—lIllinois hot house, $2.50
per doz.
Cocoanuts—$6.50 per sack of 100.
Egg Plant—$3 per doz.
Eggs—The egg market is steady,
with a good consumptive demand,
which is absorbing the receipts on ar-
rival at prices ranging about 3c per
dozen lower than a week ago. The
production is increasing daily and we
look for lower prices in the near fu-
ture. Local jobbers pay 33c to-day.
Grapes—Spanish Malagas, $9.50 for
40 ib. keg.
Green Onions—Chalotts, $1.20 per
doz. bunches.
Honey—32c
strained.
Lettuce—Hot house leaf, 20c per Ib.;
Iceberg from California $4.50 per
case.
Onions—Home grown, $3 per 100
lb. sack for white and $2.50 for red.
Lemons—The market is now as fol-
lows:
for comb; 25c_ for
S00 size, per box 220020222 $7.50
360: Size; per box 22.5 35 7.50
270. size, per box 2.522.005 | 7.50
240 size, per box 2-22) 7.00
Oranges—Fancy Sunkist Navals are
now sold on the following basis:
FOU oho ee $4.75
126) 26 5.25
150; 176 and 200 22202 5.50
216 ee 5.50
Qo ee 5.50
288 oo 5.50
S24 5.50
Choice, 50c per box less.
Floridas are now sold as follows:
R20) oe $5.25
|, | Ta ine es Cea ASA RISE edie 5.25
7 ee ee en 4.25
200) soe 4.25
216) 2 ee 4.25
Parsley—50c per doz. bunches.
Parsnips—$2.25 per bu.
Peppers—Florida, 75c
basket containing about 18.
Potatoes—Home grown, 50c per bu.
Poultry—Local buyers now pay as
follows for live:
for small
Bight fowls 250-200 52 2 1l6c
Heavy fowls 220000 te 22c
Heavy spritigs 22022 22c
Com and Stags 20 14c
Radishes—90c per doz. bunches.
Spinach—$2.75 per bu. ‘
Squash—Hubbard commands $5.5
per 100 Ibs.
Strawberries—Floridas
per qt.
Sweet Potatoes—Delaware kiln dried
command $1.75 per hamper.
Tomatoes—6 !b. basket of Califor-
nia, $1.25.
Turnips—$1.25 per bu.
bring 60c
6
MICHIGAN TRADESMAN
March 7, 1923
Outcome of Failure of Subsidy Bill.
Grand Rapids, March 6—President
Harding’s pet measure, the ship sub-
sidy bill, has gone down to defeat
through the filibustering methods of
his own party representatives, but he
has not suffered in the opinion of the
rank and file of his own party ad-
herents.
The President made a hard and con-
scientious fight for a measure that he
believed might in the end restore to
America its former prestige on the
seas.
The proposition, to be sure was
largeiy speculative, but it seemed
‘worth the gamble, but it did not, to
the average senator and congressman,
look like ready money. On the other
hand the river and harbor appropria-
tions idea was absolutely free from
any element of doubt; it would never
result in anything but political jobbery
and indirect vote buying, and made its
returns quickly.
.But Congress was not alone neglect-
ful of the fate of the ship subsidy
p.an. The general public gave it very
little attention and seemingly cared
less. American business men who
took a tremendous interest in the in-
vasion of the Ruhr, the freedom of the
straits of Bosphorus and other for-
eign complications, knew little of
what preservation of American ship-
ping meant, and cared less.
England, however, views the situa-
tion quite differently, which, in a
large measure accounts for her “rule
of the waves.” Great Britain is tre-
mendously in debt and is sorely taxed
to make both ends meet, but she
never loses sight of the main chance
the retention and protection of her
shipping interests. Last year she spent
the equivalent of $60,000,000 of gov-
ernment funds to maintain marine su-
premacy.
Does she profit by it? Well, she
certainly thinks well of the proposi-
tion and stays right on the job, shows
a profit each year and retains her for-
eign markets.
Do we make any effort to open up
or retain any foreign markets? The
evidence is negligible and the foreign
trade beginning to show the effects of
such neglect.
Spending. money on imposible river
and harbor improvement may supply
the wherewithal for a more immediate
pay day but will it help us to retain
to say nothing about restoring our for-
eign commerce.
Years ago the hue and cry of Con-
gress was for an appropriation to im-
prove the Mississippi river, that ves-
sels might ‘be loaded with grain in
Saint Paul and unloaded in Liverpool
without breaking bulk.
It was a great political slogan, but
it never materialized. Congress in
appropriations covering a long period
of years, spent an aggregate of a
trifle less than two billions of dollars
and never was a bushel of grain ship-
ped from Saint Paul to Liverpool or
any other foreign port.
But it was an experiment, which if
it had resulted according to the dope
sheet would have brought endless
benefits to the West, far beyond its
initial cost.
England’s investments along the
same lines are based upon the knowl-
edge gained by experience, which or-
iginally was based upon pure specula-
tion.: But she now knows that as an
investment it presents greater possi-
bilities each year, even though she
still subsidizes. And does any one
with normal understanding imagine
she would give up the project?
Strange as it may appear we have
some foreign markets now, but even
these England is gradually absorbing.
We have the goods and products to
meet any foreign demand twice over.
We now have the vessels to transport
these goods to such markets. So far
it is no gamble. All the elements and
factors of an enormous foreign trade
are in sight, but the one item of trans-
portation in- our own vessels at a
profit, is not clearly definite, but it
ought to be worth the cost of the ex-
periment, and it is to be hoped that
President Harding will adopt some of
the Rooseveltian methods on the in-
coming Congress and force them to
a show down.
Each week I enjoy reading the con-
tributions of Old Timer to the Trades-
man columns. They are forceful and
sensible: Just now he throws up a
barrage derived from the vaporings of
recent political scandals and endeavors
to use it as a logical defense against
attacks on the tariff.
“The tariff divided the two great
Nattional parties for half a century or
more. It was put to sleep during the
war but is again bobbing up to make
political office seeking high brows.”
Perhaps for individual highbrows,
but certainly it falls far short of being
a partisan issue any longer.
A sectional issue maybe, but a selfish
issue always. ; :
‘When President Taft executed his
own political death warrant at Win-
ona, Minn., during the campaign of
1910, by his declaration on the tariff,
it was automatically obliterated as a
political issue and became the catspaw
of political grafters, or should I say,
individual grafters and has since so
remained. : a
As a Republican I am willing to
grant that a protective tarff, so long as
it simply protects, is a very wise pro-
vision, but hasn’t it gone far beyond
that stage?
If it were really a fact that the
addition of twenty-five cents on wool
meant an increase in the price receiv-
ed for a commodity by the producer
to that extent, and the producer was
not already a member of the monopol-
istic class, which happens to be the
case, so far as individual growers are
concerned, then the tariff might have
a merit mark to its credit, but if my
good friend and critic will go to the
trouble of looking up the census re-
ports for 1920, making comparisons
with those of 1900, he will readily dis-
cover that wool growing is almost a
lost art with the small fellow and an
obsession with the big fellow, and the
big fellow has not been sticking to
the business of wool gathering all
these “lean” years just ‘because the
state of health demanded it. :
Oh, no! An increased protection on
what we might call the meager amount
of wool raised in this country, meant
a plausible alibi for the manufacturer
who could utilize the 25 per cent. in-
crease on the price of wool at 30 cents
as an excuse for the same ratio of ad-
vance in woolen yarns ranging at from
$1.50 to $8 per pound.
And, I cannot see where Newberry,
Pinchot or Ferris have anything to do
with it. Frank S. Verbeck.
—_+2-._______
Diamond Outlook Is Bright.
Not for some time has the diamond
outlook in most of the leading world
matkets been as bright as it is now,
according to information imparted by
a precious stone merchant who has
connections abroad. While buying of
diamonds at Amsterdam at the present
time is largely confined to Amster-
dam purchasers, trading is also going
on between the cutters and merchants
from South America, China and Ja-
pan. Quite a quantity of cut stones
is reported to have been sold to Cen-
tral Asia and India during recent
months. While several of the Europ-
ean countries are not buying in a
normal way, it is predicted that the
end of the present year will see mark-
ed improvement in many of them and
a resultant rise in prices. One of the
features here at present is the scarcity
of good-quality diamonds in carat and
1%4 carat sizes, which are in active
demand. The price tone of all the
principal markets is very strong.
Must Cease Charging Public For Own
Mistakes.
Baltimore, Md., March 3—“In times
past, various men in the automobile
business have said that we will begin
to write automobile business to the
entire satisfaction of policyholders,
agents and companies, when we com-
mence to issue contracts stipulating
no stated amount of coverage. Every
other kind of policy and form of ex-
periment has been tried in connection
with the writing of automobile busi-
ness. Why not a ‘no amount policy?’
Isn’t it the logical answer to most of
the evils that are besetting the busi-
ness to-day? Why should we specify
the amount in the policy? Doesn’t it
invite trouble? Isn’t it a fact that
when an amount is specified the effort
on the part of the assured and even
the adjuster in the settlement of a
loss is toward the amount indicated
in the policy?”
This comment was made and these
questions asked by J. Purviance Bon-
sal, President of the Maryland Motor
Car Insurance Co., of Baltimore, in a
recent interview. Continuing Mr.
Bonsal said:
“The question of the amount to be
written has caused all of the trouble.
Our enormous losses of the past two
years can be traced to the fact that
we had on our books thousands of
policyholders owning $2,000 cars, who
saw the list price drop to $1,750 or
$1,500. They looked at their auto-
mobile policies and saw how much
they were insured for. They decided
to sell out to the company. We have
been using in the Central West the
much discussed 75, 85 and 95 per cent.
loss clauses. We are cutting down on
the amount of insurance issued. We
are, in other words, trying in every
way to hold the insured down to a
proper and safe amount of coverage.
“The plan advanced from time to
time, and recently advocated by sev-
eral provides that a company issue a
no-amount policy with a flat rate on a
particular make of car. For instance,
a 1922 Hudson touring car would have
a specified rate, say $35. All Hudson
touring cars of the same year and
model would have the same sate.
Some have objected, advancing the
argument that at the time of the loss
one man’s car might be in poor shape
while another policyholder might sus-
tain a loss on his car which might be
in excellent condition. What about
the equity of a flat rate? we have
been asked. With a no-amount policy
we would adjust losses on the basis
of sound value. The claimant would:
be paid according to the condition of
his car at the time of the loss. The
man who had allowed his car to get
into a poor state of repair would have
his claim adjusted according to the
condition of his car at the time of the
loss. In this way the careful owner
would be rewarded for keeping his
car in the proper condition.
“When fire company officials have
always objected, saying that it is nec-
essary to have a specified amount
named in policy, they have pointed out
that no form of fire insurance is writ-
ten in which the amount of insurance
is not named. This is true, but no
fire risks are standard. If, as an illus-
tration, the construction of houses
could be standardized to the point
where a house could be referred to as
a 1921 model, stucco duplex, two stor-
ies in height, not water heat and other
standard features, could not a fire
company issue a policy covering such
a property without necessarily naming
an amount in the contract? Is it not
because risks are so unlike, and that
each individual piece of business has
to be~considered on its own merits,
that fire companies are forced to view
every risk individually, and according
to the particular circumstances sur-
sounding it? Does the same thing
apply to an automobile, which is stan-
dard in all respects except to owner-
ship? Physically one car is the same
as'another. The big underwriting
consideration, as every automobile
man knows, is moral hazard—the
ownership of the car,
“These are no miracle forms. No
policy or form can be devised which
will eliminate hazard and losses from
undesirable owners. We are on the
wrong track when we try to cure or
cut down losses by issuing restricted
forms or reducing the amount of in-
surance or anything of the sort. Ifa
crook. owning a car finds that his
policy will pay only 75 per cent. in
case of a total loss, he will decide that
while 75 per cent. is not so good as
100 per cent., still it is better than
TEA AT A BARGAIN—ALL FRESH STOCK
One Chest Quakeress 1% pd. pack @ ___+_____-________________ 52c pd.
. 4 Chests Sweet Briar No. 2, % pd. pack @ ____________________ 40c pd.
4 Chests reg. 45c bulk Green Tea @ ______._____________________ 35c
J. ANSPACH, St. Louis, Mich.
sere WP
Polar Bear Flour
Can Always be sold at a profit.
Quality in the Bag Brings Repeat orders.
J. W. HARVEY & SON,
Central States Managers
A MONEY MAKER
Marion, Ind,
CHAS. A. COYE, INC.
AWNINGS AND TENTS -
1923
We make a specialty of Rope Pull
Up and Roller Awnings with Cog Gear
Fixtures.
Our stock of White and Khaki Duck
and Awning Stripes is very complete.
Quality of materials and workman-
ship, not cheapness, has always been
our motto.
Ask for our blanks giving full in-
structions how to take measurements.
Don’t buy until you get our prices
and samples.
Grand Rapids, Mich.
|
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March 7, 1923
owning a car that he does not want
and cannot afford to operate. He
will, without hesitating, and without
feeling anything other than annoy-
ance, get rid of the car and collect
his 75 per cent. The restricted form
will not deter him. A modified con-
tract will not cut out a strong moral
hazard. The curtailing of forms, the
increasing of rates and similar changes
will not improve the automobile sit-
uation. We must look at this from
the standpoint of the public. It is
costing us too much to conduct our
business. We are enmeshed in a mass
of detail. Our correspondence writ-
ten with the purpose of straightening
out agents in the writing of business
is enormous. Companies are paying
for all of this.
“We are charging the public for our
own mistakes. We have mishandled
our business, and as the easiest way
out we cut down the coverage to all
policy holders, and increase the rate
to everyone. This is manifestly un-
fair. We should underwrite our busi-
ness. We have not the right to pass
on to automobile insurance buyers the
expense of our own mistakes.
“Before we can get down to bed
rock we must have simpler policy
forms, fewer forms, more understand-
able rates and a better underwriting
plan throughout. We must learn how
to select our business. Not the least,
if it is being mentioned last, we must
learn to deal honorably, one company
with the other. The race for prem-
iums, the keen competition, the sus-
picion that this company is taking an
advantage or that that one has an
arrangement which ought to be met
has caused as much disturbance as
anything else. If we are to have
agreements at all let us either live
up to them or eliminate them.”
——_>++____
War and the Auto.
As a destroyer of human beings war
has steady and close competition from
the careless motorist. Twelve thou-
sand Americans died in motor acci-
dents during 1922, which is a third of
the total number of Americans killed
in action in the kaiser’s war. Only’
half as many persons were killed at
Gettysburg as died on the peaceful
highways of our country in a single .
year.
And these motor records, furnished
by the National Safety council, are
not yet complete. For some states the
December losses are missing.
Speedy and reckless driving, the cit-
ed cause of most of the items on this
long casualty list, can be eliminated
to marked degree by proper methods
of attack. Los Angeles, tenth city of
the United States in population, came
third in the number of deaths with
321, because it has given over the road
to the speeder. Better enforcement
in Boston, the seventh city, brought
its motor death total down to eleventh;
while Detroit, Cleveland and several
other cities came .considerably lower
in the casualty list than in population.
Everyone in Michigan knows the rea-
son for Detroit’s comparative safety;
a certain grimly humorous gentleman
named. Judge Bartlett is behind it.
And out in Los Angeles, so they say,
the cars that flew but yesterday are
crawling snaillike now due to a new
regime of enforcement.
The city or state government that
relaxes motor law application is com-
parable to the general who permits
his army to enter a cul de sac. It
places its citizenry in the mercy of
everybody’s enemies, the speed fiend
and careless driver—Grand Rapids
Press.
MICHIGAN TRADESMAN :
W hat Class Are You In?
"T dont understand
why I should pay
so much for my
ato insurance !
"Well, 1 am glad
I don't have to
pay this fellow's
losses”
. . D
ry a4
“The Road Hog”
“‘Why Should You Help Pay His Losses?’”’ He Can’t Buy ‘‘Preferred Automobile Insurance.”
You know him,,you have suffered from his ways, and for years you have helped pay his
losses. Your protests are like arrows against the armor of his hog-tough hide. Nothing but the
steel-jacketed bullets of an indignant public opinion will make him realize that his slipshod
driving jeopardizes the life of every one in his path and increases the cost of insurance. Help
us put him in a class by himself.
These Should Pay More
For Their Insurance
Over 40% Savings Returned To
Our Policy Holders Last Year!
Loss Ratio Less Than 80%
hearing and afflicted with defective
eyesight. Another was unable to
read English and could not differ-
entiate between the “go” and
“stop” signals at street intersec-
e tions.
By only insuring Preferred Risks. No one accepted unless recommended. No taxi cabs,
auto-busses or delivery cars accepted—only pleasure cars, owned and driven by responsible, care- |
ful drivers.
Dr. A. L. Jacoby, city psychiatrist
of Detroit, in one day examined
21 persons charged with driving
their automobiles faster than the
the law allows and three of the
number were pronounced inferior
in intelligence. One man who drove
his car 32 miles an hour was found
inferior in intelligence, hard of
Over One Thousand of the most prominent business and professional men of Grand Rapids
have already taken advantage of
The Preferred Automobile Underwriters Co.
314 Commercial Savings Bank Bldg. Citz. Phone 51370
NOT A MUTUAL COMPANY
picpaievestietentniannititintevirusiatsrertsiteten:
MICHIGAN TRADESMAN
March 7, 1923
THE LUXURY OBSESSION.
A lot. of people in business appear
to be trying to forecast the duration
of the present period of inflated values.
Not all of them are willing to admit
that there is inflation in the general
sense, but every one is convinced that
it does exist in lines other than those
in which he is personally engaged.
Some term the condition stabilization
of values. But, whatever it is, ali are
satisfied that there is no permanence
in the present. relative prices of es-
sential commodities and that it is only
a matter of time before other ratios
prevail. In the rural districts, a dis-
Proportion is noticed ‘between the
values of farm products and the prices
of manufactured goods, while in the
cities the high cost of housing enters
as an additional factor in enhancing
the prices while reducing the pur-
chasing power of the public. Evident-
ly, some shifts are to come in due
course, but when they are due is be-
yond the guessing power of those who
have been called upon to give their
opinion in the matter. One of the
latest of these efforts, with the usual
inconclusive results, was essayed by
the National Wholesale Dry Goods
Association. The thing that was
made manifest by that enquiry was
that the jobbers are not inclined to
take chances much beyond the middle
of the year and are prudent.in their
commitments. There is little disposi-
tion to speculate or take chances far
ahead, to which the rising rates for
money and the attitude of lenders are
acting somewhat as a deterrent.
Yet there is more than significance
in one of the answers made by a job-
ber in the Middle West. It is the de-
scription of a symptom that is preva-
lent. He refers to the reduced pur-
chasing power of the farmer, “who
complains bitterly over the rising price
of overalls and drives up to a filling
station and thinks nothing of the ad-
vancing price of gasoline or tires.”
The particular kind of luxury implied
is not confined to the rural constit-
uvency. It is manifest, if not more
so, in every urban center where need-
less thousands of vehicles clog the
thoroughfares and help reduce the sur-
plus population. But this is only one
of the many luxuries that are absorb-
ing part of the earnings that would
otherwise go in other directions. The
inflated wages of wartime changed the
habits of large numbers of people, and
it is going to be rather a slow process
to get back to the old ways if, indeed,
they ever return. The silk shirt
mania, it is true, has gone, but other
extravagances remain. The evidences
of them are apparent in the retail buy-
ing in this and other centers. Staples
of assured worth are too often neg-
lected in favor of untried novelties,
and articles of luxury are bought in
place of useful ones. With these qual-
ifications it appears that purchasing
by the public has started in on a fairly
liberal scale and that the promise of
a good Spring season is on the way
to fulfillment.
ELEVATING THE STANDARD.
The Tradesman heartily commends
the action of the Retail Grocers &
General Merchants Association of
Michigan in undertaking to secure the
enactment of the law creating a Board
of Food Examiners who shall pass on
the qualifications of every man en-
gaging in the grocery and meat busi-
ness hereafter. Of course, no law can
be made which will throw a man out
of a legitimate business, so it will be
necessary to give every dealer in busi-
ness a license for a nominal charge.
After the law once goes into effect,
however, and the Board has been
created and adopted its rules and regu-
lations, it will be necessary for every
grocer and meat dealer to pass ex-
amination before he is permitted to
handle foods and meats. The present
plan is that retail bakers shall be in-
cluded, as well as retail grocers and
retail meat dealers. The licensing of
druggists, dentists, physicians and
barbers has had a tendency to elevate
the average standing of the members
of those trades and professions and it
is confidently believed that similar ac-
tion in connection with the handling
of foods and meats will result in
raising the standard of the men en-
gaged in those lines of business.
SOME CENSUS REVELATIONS.
While the period from 1919 to 1921
was one in which the value of the
output of most American industries
was declining, there was one, great
industry, almost peculiarly American,
which kept on growing. This was the
manufacture of ice cream. It so hap-
pens that the Census Bureau has pub-
lished on the same day the statistics
for this industry, and also for the
manufacture of fertilizers. Studied
together these figures throw no little
light on certain social and economic
conditions in this country since the
armistice. For example, between 1919
and 1921, the value of the products
of our fertilizer factories decreased 36
per cent. This reflects the depression
in the agricultural industry, following
the record breaking slump in prices
of farm products. On the other hand
in spite of the nation wide industrial
depression of that period, the Ameri-
can insisted on having his ice cream,
and more of it. As a result, the value
of the products of the ice cream es-
tablishments increased 13 per cent. be-
tween 1919 and 1921. Although other
industries in that period were reduc-
ing their labor forces and trimming
down their payrolls, the ice cream
factories took on over 1,000 more
laborers and paid out over $7,000,000
more in wages and salaries in 1921
than they did in 1919. Maybe the
Eighteenth Amendment and the Vol-
stead act helped a bit. At any rate,
there is a disposition in some quar-
ters to attribute most things that hap-
pen to these two pieces of legislation,
and we might as well lay the expan-
sion of this basic American industry
at their door, too.
NEED RIGHT TYPE OF MAN.
Alexander Pope blazed the way in
perfecting the rhymed couplet, making
it, as has been declared, as mechan-
cal “as the hammering of a pot.” But
the trouble was that those who made
use of this form of versification lacked
the talent of the poet who perfect it.
The work of the imitators was sonor-
ous, but was lacking in ideas or in-
spiration. Something similar appears
to be the case with various professors
and disciples of so-called efficiency
systems. It is only recently that the
community witnessed the spectacular
failure of one of the pretentious teach-
ers of this cult, with rather deplorable
consequences to those who put their
trust in, and their funds with, him.
The example does not appear to have
disturbed the belief, however, of a
number of others who pin their faith
on card-indexing and other systems
as a substitute for judgment, business
acumen and common sense. All the
labor-saving devices in the world, use-
ful and practcally indispenable as
many of them are, are merely tools,
tems and the like. The mistake which
too many are apt to make is in regard-
ing them as the end rather than the
means to get results. Yet nothing has
been shown more clearly than the fact
that the personal, human element is
the main factor making for success
or failure. This is as true now as it
was in the days of the pyramids, and
it will continue so to the end of time.
The best of systems still needs the
direction of the right type of man to
operate it.
HONEST MERCHANDISING.
‘The campaign to check misrepre-
sentation in sales of merchandise is
gaining headway. It is now proposed
to link up the movement with that to
prevent the swindling of the public
through sales of worthless securities.
For conducting the latter campaign
the Better Business Bureau has been
established with local organizations in
thirty-eight principal cities. It is now
proposed to enlarge the work of the
bureaus by adding merchandise de-
partments for the purpose of prevent-
ing fraudulent labelling and other un-
fair practices. A number of trade
associations have already been doing
some effective work along this line, as
previously indicated in the Tradesman.
A conference of leading business men
to devise means of furthering this
work is being held in New York this
week.
The Federal Reserve Board has pub-
lished statistics showing that sales in
department stores in over 100 cities
during January were 12 per cent.
greater than in January, 1922. In the
New York Reserve district wholesale
trade in ten important lines of mer-
chandise was about 23 per cent. great-
er than a year ago. Sales of hard-
ware by wholesale’ establishments
were about 40 per cent. above those
of a year ago, the unusual increase in
this particular line being due to the
large amount of building activity. A
part of this increase in sales is due
of course to the advance in prices dur-
ing the past year. Average whole-
sale prices are now 13 per cent. high-
er than they were at the beginning
of 1922 but it is to be noted that the
gain in dollar sales was considerably
in excess of the rise in prices, and
this points to a ‘much larger mer-
chandise turnover. In addition to
hardware, the sales of farm imple-
ments and of dry goods showed pro-
nounced -increases as compared with
January, 1922.
Give some men a fair start and
they will take an unfair advantage.
ECONOMIC CHAUVINISM.
There seems to be a good deal of
economic chauvinism in the sudden
propaganda that has been launched
in favor of the United States making
itself independent of foreign countries
for its supplies of such essential raw
materials as sisal and rubber. In the
case of the latter, as already shown in
the Tradesman, there is no world
shortage and despite their recent rise
rubber prices are still only about a
third of what they were in January,
1913. For more than two years the
rubber plantations of the Far East
have been operating at a heavy loss,
and there is certainly nothing in the
situation to encourage the investment
of American capital in such an indus-
try. That is, nothing if economic law
is allowed to take its course. But then
there is the good old tariff which may
be invoked to keep cheap foreign rub-
ber out of the country and give the
American people a chance to consume
only rubber raised with American cap-
ital at a price three or four times great-
er than what they have to pay under
present conditions. The same consid-
eration applies to sisal. The Mexican
producers have incurred heavy losses
in past years; we got their sisal for
less than it cost them to produce it,
and their combination to market their
product through a central agency gave
rise to the cry of “trust” in this coun-
try. Efforts to produce a sisal sub-
stitute in the Philippines have not
been commercially successful, but an
embargo on the Mexican product
might produce results. It would be
costly, but is not independenece of the
foreigner worth a big price?
VALUE IN FARM NAMES.
Prominent farmers and trained farm
advertising experts agree to-day that
every farm ought to have its own
name, apart from the name of its
owner. A nice farm, named and mark-
ed by a painted sign showing farm
name and owner’s name, is valuable
advertising in these days of motor
travel, they assert.
A name, they argue, can be sold
with the farm, and, as is the case of a
trademark of a commercial product,
adds value for that reason to the
property. The name also makes the
farm easier to locate and has immense
value in dollars and cents as a busi-
ness aid.
That the farms in micnigan abound
in distinctive and attractive features
from which to derive a good title is
the statement of officials of the Mich-
igan- Agricultural’ College. Trees,
rocks, creeks, Indian trails, legends,
historic associations, all offer many
good suggestions. To be effective it
is pointed out that a farm name should
be simply distinctive, appropriate to-
the farm, and should bring up a men-
_ tal picture of the farm or product.
College officials suggest several
ways of displaying the farm name to
advantage. Attractive signboards at
the gate are very effective. The mail
box, shipping tags, delivery wagons,
grain bags, wagon boxes, livestock
crates and exhibit tags at county and
State fairs are profitable places to dis-
play the farm name, in their opinion,
ee
i
4
é
March 7, 1923
GONE TO HIS REWARD.
Death of H. A. Knott, the Mililnery
Jobber.
H. A. Knott, Secretary and manager
of 'the Corl-Knott Co., died suddenly
and unexpectedly last Wednesday
afternoon as the result of heart failure.
The funeral was held at the family
residence on Cherry street Saturday
afternoon, being conducted by Rev. A.
W. Wishart, pastor of the Fountain
Street Baptist church. The inter-
ment was in Oakhills, where the ser-
vices were conducted by DeMolai
Commanderay, K. T. The active pall
bearers were selected from his as-
sociates in the store and the honorary
pall bearers from among the personal
friends of the deceased.
Heber A. Knott was born at Ply-
mouth, Ohio, Dec. 29, 1861, his ante-
cedents being German on his father’s
side and English on his mother’s side.
When 4 years of age his parents re-
moved to Lansing, where he attended
public school until 18 years of age,
when he was employed by C. H. Sut-
liff, who was then engaged in the
wholesale and _ retail millinery busi-
ness at Lansing, to travel on the road
for him during the midsummer va-
cation. When it was time to return
to the schoolroom in the fall, life on
the road was found to possess alto-
gether too many attracations, and, asa
result, Mr. Knott “continued on the
road for Mr. Sutliff four years, cover-
ing the trade of Central and Northern
Michigan. He then engaged with
Hart & Co., wholesa'e milliners at
Cleveland, covering the trade of
Northern Michigan for one year, at
the end of which time he transferred
his al'egiance to ‘Hurlbut & Reinhart,
who were also engaged in the whole-
sale millinery business at Cleveland,
with whom he remained eight years,
covering the trade of the entire State
of Michigan. In 1889 he formed a co-
partnership with S. S. Corl and J. W.
Goulding (who was then and is stil!
engaged in the wholesale millinery
business at Port Huron), and embark-
ed in the wholesale and retail millinery
business at 75 Monroe street. At the
end of one year in that location, the
firm leased the six-story and basement
Botsford building, on North Division
street, where it carried on business for
six years, Mr. Knott giving his en-
tire attention to the credit and collec-
tion departments, together with the
correspondence, The business _ in-
creased with each succeeding year un-
til the house came to be regarded as a
leader in its line, keeping Many men
on the road and having, altogether,
over fifty names on its payroll. About
six years ago the business was re-
organized, due to the retirement of Mr.
Corl from the house. Since that time
Mr. Knott has been sale manager of
the business, which was moved to a
new building erected on purpose for
the house across from the building
Previously erected by the Corl-Knott
Realty Co.
Mr. Knott was a member and officer
of the Fountain street church and be-
longed to all of the Masonic bodies up
to and including the 32nd degree. He
was also a Knight of Pythias and an
Elk.
M. Knott attributed his success to
MICHIGAN TRADESMAN
hard work and application to business,
_and those who know him best assert
that he possessed remarkable ability
in getting over a large amount of work
in a small space of time.
The following beautiful tribute to
the memory of the deceased is from
the pen of Rev. A. W. Wishart, long-
time pastor of the church organization
to which Mr. Knott owed allegiance:
When men of rare quality depart
from this life meditation upon the at-
tributes of their characters directs our
thought to indestructible values. Time
destroys physical forms and all ma-
terial accumulations, but a nob‘e life
enriches humanity forever. The mem-
ory of such lives is a silken thread of
joy that weaves itself throughout our
grief. The sorrow of our earthly
parting finds consolation in grateful
remembrance of inspiring friendship
and hallowed association. We rebel
not against the common lot, which
overtakes all men, when death is seen
as the climax of a triumphant life
crowded with good deeds and adorned
with the grace of manly virtues. The
bereaved soul rejects the evidence of
physical senses to find refuge and
comfort in the contemplation of a
soul that lived nobly among us in time
and now lives more gloriously in
eternity. We are creative spirits en-
dowed with 'the capacity for construc-
tive thought. In the exercise of our
right to interpret experience we es-
cape the bondage of materialism and
affirm the lasting value of personality
which transcends the infirmities and
final death of the body to pursue the
gleaming ideal in another world of ad-
venture.
Heber A. Knott was a man of rare
worth, not merely for what he did, but
for what he was. In neither case can
we adequate'y estimate his life. Who
can measure the extent of any useful
man’s deeds or describe the blended
complexes of a richly endowed soul.
The cold, statistical narrative of our
friend’s business connections and his
civic services conveys little to those
who benefited ‘by his zeal for the com-
mon good. Even his intimates cannot
estimate at their true community value
the many years of study and exhaust-
ing labor which he gave to civic bet-
terment and the advancement of our
economic interests. His calm judg-
ment, his intelligent activity his self-
sacrificing, his modest zeal and his
unfailing enthusiasm influenced his as-
sociates more than they realized.
By example he prompted them to
accepi civic responsibility. He was a
citizen worthy of honor and grateful
remembrance. Many men active in
business affairs and civic improvement
regarded him as a noble and useful
companion in public service.
I was his intimate for many years.
On occasions too numerous to recall
he opened his heart to me and talked
over a great variety of prob‘ems that
burdened his mind. I can testify,
therefore, to his unselfish civic interest
and his ardent desire to make life
happier and better for the people of
this community. His zeal for good
government, parks and _ boulevards,
profitable trade expansion, civic beauty
and the spread of culture was untar-
nished by any scheme for personal
ell
Why Take Chea
Of killing someone and being sued without pro-
tection.
When we offer you Insurance at not only a
“favorable” or “impressive” price but the lowest
price possible with a backing of $264,098.79 Total
Liabilities.
Look anywhere! Make any comparison! See for yourself!
Be convinced that it is the greatest value offered.
CALL US FOR RATES
Maximum protection for the money, and adjustments are always made promptly
Mary J. Field Company
Grand Rapids Representative
Auto Owners Insurance Company
514-515 Widdicomb Bldg.
Bell Main 1155 Citz. 65440
Seaside Limas
and Baby Limas
: The ease with which the
Association’s output is being
sold this year is undoubtedly
due in large measure to the high
standards of growing and pack-
ing which have always been
maintained by this cooperative
organization.
i oe
CALIFORNIA
A
SEAS
BABY. LIMAS
‘\
™
SUFoRA Uma BEM
Srowens assocuT™
CALIFORNIA
LIMAS ond BABY LIMAS
SEASIDE
California Lima Bean Growers Association
Oxnard, California.
10
profit or any ambition for popular ap-
plause. That is why I say adequate
recognition of his services to our com-
munity is impossible, because few
knew the range of his labors or the
amount of time in thought and work
he so generously devoted to the com-
mon good.
Although his formal education end-
ed with the grammar school, Mr.
Knott more than made up for the de-
ficiencies of early education. Few
college graduates possess that ardent
love of knowledge which inspired him
to read widely in history, philosophy
and general literature. He had a pas-
sion for truth which made him a
charming companion to those who
loved books. In obedience to his phy-
sician’s advice he expected to spend
a week at home and he said to me
with his engaging smile, “I will have
a whole week to read.” The love of
books is a blessed endowment of any
soul. Would that more of us realized
the value of intellectual culture and ap-
preciated the inestimable joy and privi-
lege of communing with great men
who live in their books to give coun-
sel, inspiration and happiness to those
who share their thoughts and experi-
ences!
Opinions differ as to the qualities of
sainthood. Our friend was not a saint-
ly saint. He was not ascetic in tem-
perament or traditional in faith.
Though he loved his church, no mem-
ber gave more time to its interests or
was more loyal to its aims, yet mere
ecclesiasticism with its ritual and cere-
mony had no attraction for him. He
was a man of affairs, a welcome guest
in social circles, a delightful com-
panion who loved his friends and en-
joyed life. It may seem incongruous
to characterize such a man as a saint,
for to call him such adds nothing to
and takes nothing from his place in
our hearts. I introduce this question
to suggest a truth and to stress a fact
we need to know. To me, Heber A.
Knott had many saintly qualities—the
sort of qualities modern manhood
needs to cultivate to express.
A close friend of many years, with
tear-dimmed eyes, remarked to me, “I
tell you Heber was a fighter. You al-
ways knew where to find him. He
had convictions and was not afraid to
defend them.”
Yes, he was a fighter. He carried
business burdens without annoying
other people with his troubles. He
was a brave fighter against misfortune,
uncomplaining, hopeful, cheerful, even
to the very end. He died in the bat-
tle with his face to the foe, without
a whimper, courageous soul that he.
was.
I have seen him on many occasions
when others shirked responsibility or
juggled with facts concealing their
real sentiments. I have heard him
then ard there speak his honest
thought—the truth grasped by a clear,
calm mind in simple words without
heat or malice.
Others might or might not agree
with his views, but he compelled re-
spect for his frankness and mental in-
tegrity. He never tried to make the
- worse appear the better reason. He
always tried to be fair and just, even
to contrary opinion.
Of course, such a man would be
loyal. His friends could rely on him,
while unfair minds knew he never
could be used to promote unjust
measures or selfish ambitions. Loyal-
ty and courage are twin virtues. True
loyalty demands courage. It finds ex-
pression in times that try men’s souls
as well as in fair weather. It is in-
evitable that loyalty should awaken
love and confidence, for even a man’s
foes will respect the courage and
constancy of loyalty.
Such strength of character some-
times wears the somber garb of stoic-
ism, unadorned by gentleness and
kindness. The character of our
friend possessed strength without
harshness. He never mistook brutal-
ity for frankness nor severity for
strength. His temperament was natur-
ally gracious, pleasant, agreeable and
kind. This combination of strength
and gentleness is all to rare among
men. The fierce competition of mod-
MICHIGAN TRADESMAN
acter to which I may only indirectly
allude. It is the intimate side of his
life, the spiritual realm of his religious
experiences made up of life’s struggles
and reflections. I am constrainéd to
believe that every man is entitled to
a sacred shrine of faith, hope and
thought into which none but those
whom he voluntarily admits are privi-
leged to enter. As his pastor and
friend I have spent many hours with
him exploring the realms of spiritual
experience. That he unveiled his soul
with all its faith and doubts, its con-
victions, as much as one may dare to
another, I have no doubt. Of these
communings between friends I may
only say that to me, Heber Knott was
profoundly spiritual in his outlook
upon life and deeply, intelligently
reverent before God and the mysteries
of the spiritual world.
That he indulged in an occasional
pleasantry about rites and beliefs in
The Late Heber A. Knott.
ern life is often terribly destructive of
the. finer qualities of the soul. The
warfare of business and politics often
brutalizes men of otherwise admirable
virtues. In the inevitable encounters
of life where we meet with opposition,
honest or treacherous, one has to
struggle against the temptations of
anger, jealousy and hatred. It is not
easy to treat an opponent kindly or to
be patient with duplicity. I have often
had occasion to admire the self con-
trol and the affability of our friend
when the temptation to bitter speech
must have tested the metal of his soul.
The testimony of his loved ones in
the home of his boyhood and in that
of his married life bears witness to this
exceptional freedom from anger and
unfailing courtesy, so that it is not the
fanciful exaggerations of grief, but’ a
calm judgment of fact which justifies
such high praise of our dear friend.
There is another aspect of his char- ©
which he had no confidence was sim-
ply the natural reaction to that, which
seemed to him an obstacle to spiritual
progress and a handicap to rational re-
ligious thought.
Our friend was a profound. believer
in God and in Christ. He was an in-
teligent student of religion, not for
academic reasons but because he be-
lieved in religion and had a consuming
desire to know the truth.
I dare not trust myself to speak of
his devotion to our church or of his
unfailing loyalty to its pastor. While
I glory in his triumphant career and
am happy in the contemplation of his
fascinating personality, I feel his loss
too keenly. All who knew him will
miss him beyond words. We shall
cherish his memory, continue to com-
mune with: his spirit as we knew him
and humbly endeavor to profit by his
virtues.
Jt sometimes happens when the es-
March 7, 1923
tate of the departed is probated it is
found that financial investments made
in good faith prove to be of little value.
Not so with investments in friendship
and in community service. Heber
Knott died rich in spiritual invest
ments that yielded large returns in
life, and unlike all material investments
he carried his with him into the world
beyond. It is not given to many to
be so widely, sincerely and genuinely
loved as was Heber Knott. In the
cultivation of his mind and in service
to his community he enriched his own
soul with imperishable spiritual treas-
ure. It pays to be friendly, to love and
to serve, to become a loved person-
ality is the greatest of human achieve-
ments.
‘We meet on life’s pilgrimage and
journey together for a season in
friendship and service. The joys of
human association are the most satis-
fying of all early pleasures. In the
contact of mind, in the mutual pursuit
of truth, in the common struggle for
existence, in the enjoyment of art and
nature we share love and happiness.
Night comes on; when morning dawns
a comrade. has passed beyond the hor-
izon. So friend after friend leaves the
company of pilgrims, but we who re-
main move forward, knowing full well
that some day the sun will rise on the
caravan of life, but we will be num-
bered among the absent.
If we are strong and brave the pil-
grimage, with its inevitable partings
will have no terrors for us. Without
fear we lift our eyes to that distant
horizon that bounds life and vei!s the
future. We journey confidently on
with simple, ‘honest instinctive faith
that Over Yonder life is still glorious,
believing that new adventures await
earth’s pilgrims in the Eternal Home-
land of the Soul.
—_2+2>—__—_
New Spring Handbags.
Handbag manufacturers have had a
large volume of spring business thus
far. Buying has been stimulated to
no small extént by the novelties which
have been prepared in both silk and
leather bags. The Egyptian motif has
been the dominant note both in the
fabric and lines of the former in order
to have the bags harmonize with that
influence in women’s garments. Vari-
ous printed fabrics have been utilized
in many instances as well as moires
with satin stripes. The pouch effect
is very popular. A wide variety of
leather bags is available, the newest
idea in them being the use of designs
of colored Paisley or other oriental in-
spiration pressed or otherwise placed
on them.
—_—__»+22s—__—_
Polo Coats in the Lead.
While the buying of women’s coats
in this market is not as large in vol-
ume as is the case in capes, many firms
here say they are beginning to get
reorders on them. In the popular
priced merchandise the largest interest
has been shown in coats of the polo
variety for sports and general wear.
Velours have also been selling well
at wholesale and at least one concern
has booked good orders for overplaid
chinchillas. The stock houses appear
to be well supplied, with thousands of
coats on the racks. They anticipate
an increased business somewhat later.
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March 7, 1923
Ottawa Beach Hotel Change Well
Received.
Hartford, March 6—If one. were to
compile a list of the most popular and
Prominent hotel men of Michigan the
names of E. §S. Richardson, Hotel
Kerns, Lansing; L. J. Montgomery,
Post Tavern, Battle Creek, and Fred
Z. Pantlind, Hotel Pantlind, Grand
Rapids, would be found well up to-
wards the head of the list. Each in
his particular locality holds a high
rank in local achievements and has
been variously honored as rewards for
doing things. Hence when the an-
nouncement comes to the effect that
this triumvirate have formed an as-
sociation for conducting one consider-
able hotel enterprise, it at least, sounds
like business.
The Ottawa Beach Hotel and resort
Property, near Holland, has been pur-
chased by these gentlemen from the
Graham & Morton Steamship Co., and
the Michigan Railway Co.—an inter-
urban line—for future operation. The
Property purchased includes the Ot-
tawa Beach Hotel, the ferry to Maca-
tawa and other Black. Lake resorts, the
golf links and about 600 acres with
frontage on Lake Michigan, the chan-
nel and Black Lake.
The new owners contemplate the
expenditure of at least $100,000 in im-
Provements and new features. The
hotel proper will be modernized and
equipped with an elevator; the bathing
beach will be very greatly improved:
Playgrounds will be provided for the
children, and special features that have
proved popular at other resorts will!
be introduced. The work of improve-
ment will he started at once, or at
least, as soon as the weather permits.
The aim is to make Ottawa Beach one
of the most popular of all the Lake
Michigan resorts.
The Ottawa Beach Hotel was built
about thirty years ago, when that re-
sort was first established, and for
Many years was conducted in close
relationship with the old Chicago &
West Michigan Railway (now the
main line of the Pere Marquette), with
a_spur line from Holland along the
North shore of Black Lake.
On account of its close proximity
to Grand Rapids it has always been
held in high favor by the people of
that city, -Before the railroads were
upset by Government entanglements
and regulations, a low rate fare was
established between Grand Rapids and
other populous communities and Ot-
tawa Beach and it became a popular
and extremely high grade playground
for young and old alike, and it is now
believed that reasonable transporta-
tion will be provided which will mean
much for the success of this great en-
terprise.
After the property was taken over
by the Graham & Morton line and the
interurban people, it was managed
successfully by the late J. Boyd Pant-
lind, who was afterwards succeeded Dy
Charles Seelbach, when Mr. Pantlind’s
other hotel interests became so great
as to preclude his management of the
institution. Friends of the new pro-
moters have unbounded confidence in
the ultimate success of this great en-
terprise which ranks in importance
with any similar institution in the
country.
From information received by the
writer he is led to believe that his
statement regarding affidavits of ac-
complishment~ by Nimrod Swett, of
the Occidental Hotel, Muskegon, on
his recent hunting trip in Florida was
erroneous, the real facts being that
such alleged documents were, in
reality, receipts for fines paid for ex-
ceeding the speed limit in the destruc-
tion of game on his recent Southern
foray. While Ed. is a good friend of
mine, I cannot, even under the ob-
ligation which such friendship implies,
afford to have him flaunt alleged
trophys, contrary to the interests of
truth and justice.
My last week’s allusion to the Cadil-
lac hotel situation seems to. have
MICHIGAN TRADESMAN
stirred up some comment, evidenced
from at least two score of com-
munications from traveling men, con-
taining words of approbation, strong-
ly emphasized. Several intimated that
I was “putting it mild,” but there was
no desire to overdraw the facts, which
were sufficient to justify the comment.
All of which reminds me that I re-
ceive almost daily letters from Trades-
man readers relative to questions dis-
cussed from time to time ,which I am
unequal to answering, though I great-
ly appreciate them all the same,
Many of the larger city hotels con-
sider it a privilege to throw open their
kitchen and working departments for
the inspection of the public, and em-
Ployes in such departments usually
take pride in explaining details of
more or less interest to the public.
These visits are at times interesting to
the outside world who seldom have
a true conception of what hotel opera-
tion really contemplates. Several ho-
tel managers of my acquaintance have
invited in domestic science classes
from educational institutions, and the
value of such inspection is much.
These visits from schools really serve
more than one purpose: the educa-
tional idea of the teachers: they also
key up the hotels so visited to always
keep their working departments in
ship shape for inspection; not a special
Preparation for these visits, but to in-
fluence the heads of departments and
the employes to have a sense of their
responsibility and ability; to be pains-
taking in their work and keep their
surroundings in orderly shape not
only for home inspection but that of
transient guests as well. It also pro-
motes that very good idea that gives
confidence to patrons in eating estab-
lishments, that food preparing rooms
are always in shape for inspection.
The ‘hotel kitchen which is sloppy
and dirty is never open for such in-
spection.
Every department of this kind
should be presentable whether open
11,
or not and any influence that helps
keep them presentable should be wel-
comed and is welcomed by high grade
hotel operators who mostly are in love
with their profession. Clean working
conditions have a tendency to induce
clean people to embark in the business:
consequently the effect is far reaching.
My investigations in the past two
years have carried me into many hotel
kitchens, which, in a majority of cases
I found conducted under the strictest
of sanitary conditions, while a few,
well—the least said about them the
Detter.
. + Just now the Michigan State Board
of Health is supposed to make a rigid
inspection of all hotels catering to the
resort patronage, but sooner or later
its field of operations will extend to
all hotels and other institutions en-
joying public patronage and there will
be no joke about it. The responsible
hotel operators of the State all favor
it. Frank S. Verbeck.
particular.
Citz. 62209
F. A. SAWALL COMPANY
313-314-315 Murray Building
Grand Rapids, Michigan
Bell M. 3596
Plant of the
Wolverine Carton Company
Grand Rapids, Michigan
Have you seen the plant?
Have you investigated the management?
Do you know the possibilities of the F olding Carton Business?
Do you know what other companies an the same business have done?
Do you know the advantages the Wolverine Carton Company has?
Let us answer these questions for you, and give you interesting
information regarding the possibilities of an investment in the folding
paper carton business, and the WOLVERINE CARTON COMPANY in
Mail the coupon TODAY.
Fr Ne mer rrr ern me ee er a mt a nee ee es Se
Gentlemen:
Please send me _ information - concerning the
earning possibilities of an investment in the WOL-
VERINE CARTON COMPANY.
Signature
Address aaa
ei
perseaseieieps tess sianc servers thin
mio =
March 7, 1923
12 MICHIGAN TRADESMAN
e
= 2 —— S| Merchants Life Insurance Company
Rete 3 a
-2 FINANCIAL :
Ne WILLIAM A. WATTS RANSOM E. OLDS
y (AS President Chairman of Board
uA yon
How the Government Reclaimed a
Billion Dollars.
In May, 1918, Congress first author-
ized the President, in his discretion, to
sell such surplus materials as might
accumulate. Two months later the
President’s powers in the disposal of
surplus property were considerably
broadened.
Early sales made between the date
of passage of the first emergency
legislation regarding surplus property
and January, 1919, were supervised by
a committee of the War Department
general staff, under General Goethals,
and amounted to: some $123,000,000.
Soon after the signing of the armistice
the amount of business became so
great that it was impracticable to
handle it longer through a committee,
and according’y in December, 1918, a
sales branch was established under an
official designated as the Director of
Sales, whose duties may be defined
briefly as follows:
To formulate, supervise and co-
ordinate the selling of surplus sup-
plies, material, equipment, by-products
thereof, buildings, plants, factories or
lands embraced within the act of Con-
gress approved July 9, 1918.
At the time of the estab‘ishment of
the office of the Director of Sales, es-
timates of the probable total amount
of surplus that would eventually re-
sult from demobilization and the de-
creased requirements of the perman-
ant peace-time military establishment
varied between two and three billion
dollars.
The surplus consisted of an almost
unto’d variety of articles; the Quar-
termaster Corns alone listed more than
65,006 separate items exclusive of
transportation and real estate. The
grand total of items listed by all ser-
vices ran over 100,000.
The large quantities of surplus held
in these various classifications pre-
sented a liquidation problem filled with
difficulties and fraught with danger,
not on‘y to the public welfare, but to
that welfare’s never-failing barometer
— our National commerce and indus-
try.
Out of the discussion of the various
plais suggested there developed a
very definite policy—safe, sane, rea-
sonable and in keeping with your in-
terests as business men, as well as your
interest as individual citizens and tax-
payers. That policy was the gradual
liquidation of surplus, the rapidity of
such liquidation being governed by the
ability of the markets to absorb the
various commodities without undue
interference with established indus-
try, while at the same time safe-
guarding the public interest in every
possible way.
During the first year of liquidation
sales were made by negotiation, sealed
bid, fixed price and auction. Each
succeeding year has increased the
difficulties of selling and caused a
revision of our methods. At the pres-
ent time no sales are made by negotia-
tion unless the property concerned
has first been offered to the public at
large by sealed bid or auction and
failed to bring a satisfactory offer. Be-
sides, experience has proven that, as
a rule, on commodities such as are now
being offered, higher prices are ob-
tained by auction than by any other
method.
The progress of liquidation has in
the main been extremely satisfactory
and gratifying to those connected with
the business organization of the Goy-
ernment. Sa‘es have kept abreast the
declarations of new surplus reported
from the various supply departments,
and from now on should exceed these
by an ever increasing margin. Since
the establishment of the office of the
Director of Sales, property originally
valued at-over two billion dollars has
been sold and the visible supply re-
duced to about $200,000,000. Esti-
mates of future surplus to be reported
wil swell this total to approximately
$400,000,060 cost value, which still re-
mains to be sold.
The Wear Department sales cam-
paign has been unique in many re-
spects.. The methods of sale adopted
have provided for the disposal of
stocks at points at which they are
located, in such a way as to permit the
small buyer, as well as the large buy-
er, to participate. Every possible pre-
caution has been taken to prevent
creation of a monopoly which might
Conservative
Investments
4480 - 4653
ACCEPTABLE DENOMINATIONS
WHETHER you have a hundred dollars or five
: thousand dollars, we have a high grade bond
which you may purchase for investment either in full
or on part payment plan. :
Systematic savings are the foundation
CORRIGAN, HILLIKER & CORRIGAN
Investment Bankers and Brokers
ciTz. GROUND FLOOR MICHIGAN TRUST BLDG BELL
GRAND RAPIDS, MICHIGAN
for success
M-4900 - M-653
Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents
Grand Rapids National Bank
The convenient bank for out of town people. Located at the very
center of the city. Handy to the street cars—the interurbans—the
hotels—the shopping district.
On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of bank-
ing, our institution must be the ultimate choice of out of town bankers
and individuals.
Combined Capital, Surplus and Undivided Profits over
$1,450,000
GRAND RAPIDS NATIONAL BANK
GRAND RAPIDS, MICH.
eae eae a
COMPETENT HANDS
HE DIFFERENCE bettveen putting
your estate in the. charge of a trust
company or in the keeping of an in-
dividual, is often the difference be-
tween competent hands and incompetent hands.
A trust company is trained in the handling
of estates—in the requirements, the duties, in all
the necessities of the work.
Its continuity of service is not dependent on
the life of any individual. Friends and relatives
may pass away, but the trust company—faithful,
competent, trustworthy—lives on.
Our officers can be consulted at
any time on this important subject.
[RAND RAPIDS [RUST [ OMPANY
GRAND RAPIDS, MICH.
Both Phones 4391
- Ottawa at Fountain
{
March 7, 1923 *
enable a purchaser to charge exorbi-
tant prices and realize undue profits.
The methods adopted have protected
the manufacturing industries of the
country against al effect not abso-
lutely unavoidable in the liquidation
of such large stocks, and at the same
time they shave secured for the users
public—the advantage of low
_Prices at which they were able to buy
commodities readily usable.
—the
Few sales have been made on any
other than a strictly cash basis, ex-
cept that in the auction sales bankers’
acceptances, payable in 90 days, is-
sued by the banks of the Federal Re-
serve System, have generally been au-
thorized for acceptance up to 80 per
cent. of the total purchase prices.
Prices received have averaged from as
low as one-half of 1 per cent. of the
original cost to as high as 116 per
cent. Much of the material sold, es-
pecially during the past year, has been
of special design, with little, if any,
commercial use.
Notwithstanding the loss on this
class of materials, the result to Dec.
15 last was an average return of 41
per cent. of the original war-time cost.
This stands as an achievement of
which the Government may well be
proud. Bought at the peak of prices,
sold over the scaling down period in
their markets, a large portion of spec-
ial materigl of little or no value to ii-
dustry, some reclaimed material, not
a nickel’s loss written off on inven-
tories, yet a return of 41 per cent. of
the original cost.
Major James L. Frink.
—_-<--=__
A Case of Post-War Deflation.
Some idea of how deflation and the
buyers’ strike of 1920 affected the
production of men’s furnishing goods
is given in the report of the Census
Bureau on establishments engaged in
the manufacture of neckwear, hand-
kerchiefs, cloth underwear, bathrobes,
belts other than leather, and pajamas.
The Bureau gives figures of the num-
ber of establishments, persons em-
ployed, value of products, and the
value added by manufacture for the
years 1919 and 1921. These two years
show respectively the effects in infla-
tion and of subsequent deflation, and
the statistics of the year 1914 are also
added for purposes of comparison with
pre-war conditions. In this report es-
tablishments whose principal products
are shirts, collars, cuffs, suspenders,
garters, and knit underwear are not
included, as the manufacture of these
articles will be covered separately. For
the other kinds of furnishing goods
enumerated above there were 446 es-
tablishments in 1919 and 420 in 1921.
In this two-year period the number
of wage earners dropped from 18,944
to 15,909, payments of salaries and
wages from $21,678,000 to $16,614,000,
the value of the products from $107,-
835,000 to $77,654,000 and the value
added by manufacture from $43,091,-
000 to $30,387,000. The last two items
in the list, it should be noted, repre-
sent price changes, as well as varia-
tions in quantity of output.
———_2---2- —___
The philosopher’s stone, perpetual
motion and the man who can’t be
spared are among the things that
never have been discovered.
MICHIGAN TRADESMAN
Going After the Crop Pest.
Some of the country’s best known
inventors are busily experimenting
with new methods of combating the
boll weevil, and if success attends
their efforts a cotton famine will cease
to menace the country’s economic
well-being. Experiments conducted
last season showed that in fields dust-
ed with calcium arsenate the yield was
at least twice as much as in fields
cultivated under identical conditions
that were not so treated. But there
are two obstacles in this procedure.
In the first place, there is not enough
of the calcium arsenate to treat more
than a small fraction of cotton acre-
age. In the second place, a large pro-
portion of the cotton growers are ig-
norant negro tenants, who will require
much educational work before they
can apply any new methods intelli-
gently. Meanwhiie certain members
of the chemical warfare section of the
army are anxious for a chance to try
to kill the weevil with poisonous
gases. One inventor has a plan for
enticing male weevils into a trap by
means of the sex lure, and another
would sterilize the eggs of the insect
by means of the X-ray. Some of these
ideas may strike the layman as fan-
tastic, but anything that offers hope
is worth trying—at least once.
——__.-<-->
If you cannot interest the customer
and hold his attention, you cannot
make a sale unless he came intending
to buy, and anybody can sell the cus-
tomer who has already decided to
buy.
CITIZENS 33172
843 WATKINS Sr, GRAND RAPIDS
ESTABLISHED 1853
Through our Bond De-
partment we offer only
such bonds as are suitable
for the funds of this bank.
Buy Safe Bonds
from
The Old National
KMLddidiidddddddddddddddddddiddddaddadtiaidiuaz:ungzn.
13
,
»?
wot
’
so?
a?
at
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at
that is worth while.
You are missing
The Welcome Sign
Is Always Out
“THE BANK WHERE YOU FEEL
AT HOME.”
Over 54000 satisfied customers
are enjoying the benefits and protec-
tion this bank affords.
Our kind of service is the service
know when you fail to use this bank.
RESOURCES OVER
$18,000,000
as D } IDS SAVINGS
more than you
iy
PERKINS, EVERETT & GEISTERT
BSEcLL,M. 290.
CiTzZ. 4334.
. — a
EAB SIS
tea} : é Lees
Banas ©. Lip j
SOE.
Direct wires to every important market east of the Mississippi.
A statistical service unsurpassed.
Fenton Davis &
BONDS EXCLUSIVELY
G. R. NAT. BANK BLDG.
Chicago GRAND RAPIDS
First National Bank Bldg. Telephones Citizens 4212
Detroit
Congress Building
Fourth National Ban
United States Depositary
3% interest
oO semi-annually.
34%
if left one year.
Wm. H. Anderson
Christian Bertsch
David H. Brown
Marshall M. Uhl
J. Clinton Bishop
Capital $300,000
Surplus $300,000
paid on Savings Deposits,
interest paid on Certificates of Deposit
OFFICERS
Wm. H. Anderson, President;
Lavant Z. Caukin, Vice-President;
J. Clinton Bishop, Cashier.
Alva T. Edison, Ass’t Cashier;
Harry C. Lundberg, Ass’t Cashier.
DIRECTORS
James L. Hamilton
GRAND RAPIDS
MICHIGAN
payable
Lavant Z. Caukin
Sidney F. Stevens
Robert D. Graham
Samuel G. Braudy
Samuel D. Young
™ — ee
SAN vaca ahaha pe ER ane HNC OES
14
MICHIGAN TRADESMAN
March 7, 1923
Other Ship Subsidy Substitutes Are
Attracting Attention.
Now that the ship subsidy bill has
been withdrawn from the Senate, some
of the measures proposed as_ sub-
stitutes are attracting attention. One
of the projects is to give reduced
freight rates from point of produc-
tion to port of shipment on all goods
that are exported in ships of American
registry, and likewise to reduce trans-
portation charges from port of entry
to destination on all goods imported
in American bottoms. Reduced to its
simplest terms, this is a plan to give
the ships a subsidy, but to make the
railroads pay it instead of the Federal
Treasury. Of course, if the railroads
are compelled to reduce their rates on
all goods imported and exported under
the American flag they will have to
raise rates on goods that are moved
wholly within the country; otherwise
they will not get anything like the
standard return contemplated in the
transportation act. In that event the
shippers who use only land transpor-
tation will be taxed to support facili-
ties for transportation by sea, so that
importers and exporters may enjoy the
privilege of having their goods borne
across the ocean under the Stars and
Stripes. Such a device has nothing
to commend it as preferable to a di-
rect payment from the Treasury.
Still another form of disguised sub-
sidy suggested is that of discriminat-
ing tariff and tonnage duties. It is
proposed, for example to give import-
ers a rebate of a portion of the duties
when goods are brought in American
vessels, and if the goods are on the
free list it is proposed to levy a small
duty on them when they are brought
in foreign bottoms. Along with this
it has been proposed that the sys-
tem of levying higher tonnage duties
on foreign shipping, a policy employed
in the early days of the Republic but
discarded nearly a century ago, be re-
vived.
Such a procedure is open to the ob-
jection that it would invite retalia-
tion by other countries, and that
whatever advantage would be enjoyed
by an American vessel in an Ameri-
can port would be offset by discrimi-
nations against it in foreign ports.
The merchant marine act of 1920 was
supposed to pave the way for bestow-
ing this sort of disguised subsidy on
American shipping. There are, how-
ever, more than a score of commercial
tr€aties that stand in the way of our,
laying discriminations against foreign
shipping. Section 34 of the act di-
rected the President within ninety
days after its passage to serve notice
on the various Governments con-
cerned that such provisions in the
treaties as prohibited this country
from imposing discriminating duties
would be abrogated. Both President
Wilson and President Harding found
it impracticable to comply with this
Congressional mandate, and it is
hardly likely that the renewed agita-
tion for this policy will receive seri-
ous consideration in Administration
circles.
Since it is evident that the next |
Congress will be less favorable to a
subsidy than the present one, the
future of American shipping will de-
pend on the ability of the ship owners
to carry on without a Government
subvention. The Government can
still help in many ways without direct
payments from the Treasury. It can
dispose of its present fleet at a price
which will insure the owner a chance
to earn a fair return on its invest-
ment, -taking its losses once for all
and charging the amount off as part
of the cost of the war. It can also
aid in building up permanent markets
for American goods in foreign coun-
tries, and this will require the co-
operation of manufacturers and bank-
ers with the shipping companies.
Legislation, some of it obsolete, which
hampers the development of a mer-
chant marine can be revised. After
all, however, the development of ship-
ping must be through _ self-help
rather than State help, and the work
will require much time and an
infinite amount of patience if it is to
be eventually crowned with success.
Patience unfortunately, is not a dis-
tinctively American quality but the
country is learning to cultivate this
virtue as it grows older.
~~.
Trillions of Marks.
The output of German paper marks
during the week ended February 15
reached the enormous total of 450,000-
000,000. This means an average daily
issue of over 64,000,000,000 marks. It
will be recalled in this connection that
only a short time ago a weekly in-
crease of 50,000,000,000 called forth
expressions of amazement in financial
circles, but now the increment for a
single day has greatly surpassed what
once seemed almost incredible for a
week. The last reported weekly total
is over a third greater than the pre-
vious ‘thigh mark, reached during the
latter part of January, and brings the
total circulation up to 2,708,000,000,000
marks. The sudden increase occurred,
too, just at the time when the mark
was greatly appreciating in value, and
this makes its rise more difficult to
explain. Reports from Berlin, how-
ever, confirm the earlier statements
that the rise was brought about by
the action of the Reichsbank in em-
ploying a portion of its gold holdings
and foreign exchange for the purchase
of paper marks in New York, Am-
sterdam, and other centers.
—_+-+—____
You can always find trouble if you
go about looking for it. The man with
a chip on his shoulder always finds
somebody to knock it off.
WE OFFER FOR SALE
United States and Foreign Government Bonds
Present market conditions make possible excep-
tionally high yields in all Government Bonds.
Write us for recommendations.
HOWE, SNOW & BERTLES, INC.
401-6 Grand Rapids Savings Bank Blidg., Grand Rapids, Mich.
1%
Safe Investment
We are offering an attractive issue of First
Mortgage Real Estate Gold Bonds, bearing
the liberal interest rate of 7%.
The Security is high-grade Grand Rapids busi-
ness property located where real estate values
are well established and where stable earnings
are assured.
Circulars giving full details
gladly furnished on request.
Chas. E. Norton
Investment Securities
521-22-23 Michigan Trust Bldg.
Citizens 51384 Bell Main 1073
CHAS. E. NORTON,
521-22-23 Michigan Trust Bldg. ©
Gentlemen:—Please send me further information regarding your 7%
Real Estate Gold Bonds.
Pa ee
Pe ee
The Importance of Advice
PERSON making a Will starts out with the declaration that
he “‘Realizes the uncertainty of life.”’ For all you know, your
Will may go into effect shortly! You do not expect it will—but
it MAY. /
A Will, then, should be drawn carefully by a competent legal
authority. Name this Trust Company as your Executor and
Trustee.
The best lawyers appreciate our accumulated experience, and the
superiority of Trust Company service.
There are many suggestions contained in our new booklets:
“What you should know about Wills and the Conservation of Estates.”
What Happened to His Wife?”
DIRECTORS
OFFICERS Delos A. Blodgett Ii.
Lewls H. Withey .___President ee ety ae
Henry Idema -------Vice Pres. Claude Hamilton. —
F. A. Gorham ------ Vice Pres. oe ia
Claude Hamliton --__Vice Pres. if
John H. Schouten Vice Pres. ecg Hg pase
Noyes L. Avery -...Vice Pres. James D. Lacey.
Emerson W. Bliss _._Secretary Edward Lowe.
Arth Cc. Sh A s Ransom €E. Olds.
rthur ©. Sharpe --Asst. Secy. J. Boyd Pantlind.
Guy C. Lillle -..__._Asst. Secy. Willlam Alden Smith.
C. Sophus Johnson__Asst. Secy. Godfrey von Platen.
Dudley E. Waters.
Arend V. Dubee__Trust Officer Lewis H. Withey.
“Oldest Trust Company in Michigan’
Micugay Thost
ree Cece |
a Ys
ee RAMON et
nna ee
$e
SS TOS ne OD
March 7, 1933
Insurance Contract a “Fifty-Fifty
Proposition.
Why is it that, with upwards of
thirty million fire ifisurance policies
in force—the equivalent of one for
every family in America, with several
millions to spare—probably not more
than one policy in every hundred has
been read by its holder?
The reason for this seeming indiffer-
ence lies in the fact that most people
insist on “buying”. fire insurance, re-
garding it in much the same light as
the casual purchase of a loaf of bread.
They do not read all of the printing
on the wrapper of a loaf of bread;
why, then, they reason, should they
trouble to read all that “tiresome
lingo” in their insurance policies?
Looking upon insurance as an or-
dinary commodity is, however, funda-
mentally wrong People should realize
that, in reality, they are not “buying”
anything when they take out insur-
ance. What they are doing is enter-
ing into a definite contract. Indeed,
the very word “policy” comes from
the Italian “poliza,” meaning contract
or agreement.
All contracts have their conditions,
including a contract of insurance. If
these conditions, which are printed in
every policy, are not lived up to, then
the agreement ceases to be binding
and the protection becomes non-exist-
Crt, «
Under the heading of “Stipulations
and Conditions,” in every fire insur-
ance policy, appear 200 lines of what
printers call eight-point type. The
wording, to the last period, is pre-
scribed by law, and even the size of
the type may not vary. In these 200
lines there are exactly 1,920 words—re-
markably few, considering that up-
wards of eighty billion dollars’ worth
of property is under their guardian-
ship.
The first 125 of the 200 lines specify
what the policyholder must do or re-
frain from doing in order not to break
the agreement. For instance, conceal-
ment of any material fact which might
have led the company to reject the
risk will void the policy. Such conceal-
ment, for example, might be the
knowledge of threatened arson. Simi-
larly, the agreement will be violated.
If interest in the Property is mis-
Stated; that is, if one declares that he
is the owner when, in reality, a rela-
tive holds a legal interest.
If the policy is on a manufacturing
plant which is being operated at night
without written permission.
If ‘the fire hazard is increased by
any means within the assured’s con-
trol.
If the company is not notified when
extensive repairs or alterations are
MICHIGAN TRADESMAN os
made. The reason for this provision
is that the work of repairing increases
the hazard, while alterations change
the original nature of the property as
it stood when the policy was written.
If there is change in ownership,
other than that brought about by
death. Strictly speaking, of course,
Property never is insured; individuals
are insured against financial loss from
destruction of their property. An in-
surance policy is a personal contract;
hence, if the parties to the contract
change a new agreement must be
drawn.
If the policy is assigned to another
Person before a loss, no matter for
what purpose.
If the Property is left unoccupied
for more than ten days without notice
to the company’s authorized agent.
This period is extended by endorse-
ment, however, in individual policies,
according to the grade of public pro-
tection which the Property enjoys.
These are a few of the more im-
portant conditions under which pro-
tection is granted. They will be
found fully covered in the first 125
lines.
As for the last 75 lines, these explain
exactly what the policyholder must do.
if fire occurs. Briefly, he is required
to give immediate notice; to protect
the property from further damage; to
furnish sworn Proof of loss within
sixty days (unless excused by the com-
Pany), and, finally, to do everything
reasonable to assist in any investiga-
tion that the company may desire to
make of the fire or of the extent of the
loss. Those who read this passage in
their policies will not be so foolish, if
fire occurs, as to heed the advice of
the misguided person who warns them
to “leave everything as it is until the
adjuster comes.”
Policyholders will learn a good
many more things if only they will
take a few minutes to read _ their
Policies. They will learn not only
what they cannot do, but also what
the company cannot do. If policy-
holders are not certain that they are
Properly covered, they should consult
their local agent. First and last, it
should be remembered that a fire in-
surance policy is not a commodity, but
a “fifty-fifty” agreement.
Eee
Howard City—The loss on the J.-H.
Prout & Co. flouring mill was ad-
justed by the Michigan Millers Mu-
tual Fire Insurance Co. at $15,500,
which was the full face value of the
policies. The loss was about $35,000.
A singular feature of the fire was that
Mr. Prout’s father lost a mill by fire
on the same location forty years ago
to a day.
Citizens Phone 62425
GILBERT CONSTRUCTION CO.
Exclusive Brokers of this Stock. y
CHANDLER & VANDER MEY
LOCAL INVESTMENT SECURITIES
707 Commercial Bank Bldg.
Grand Rapids, Mich.
15
OUR FIRE INS. POLICIES ARE
CONCURRENT
with any standard stock policies
that you are buying.
The Net Cost is 30% Less
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Mich.
WM. N. SENF, Secretary-Treas.
Michigan Shoe Dealers
Mutual Fire Insurance Co.
Lansing, Michigan
SAVING 30% ON
GENERAL MERCANTILE. RISKS
Write
L. H. BAKER, Secy-Treas.
P. O. Box 549
LANSING, MICH.
RELIABLE
30% Dividend to Policy Holders
Low Operating Expense (16.7%) and Conservative Underwriting
enable us to mainiam. assets ot $12.75 per $1000 insurance
carried NET. This is more than double the amount of the
Re-insuring Reserve required by the State and is equalled by few
companies, either Stock or Mutual.
Grand Rapids Merchants Mutual F ire Insurance
Company
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
HOME OFFICE 319-20 HOUSEMAN BLDG. GRAND RAPIDS, MICH.
SAFETY SAVING SERVICE
CLASS MUTUAL INSURANCE AGENCY
“The Agency of Personal Service’’
C. N. BRISTOL, A. T. MONSON, H. G. BUNDY.
FREMONT, MICHIGAN
THE HARDWARE AND IMPLEMENT MUTUALS
DIVIDE THEIR RISKS INTO THREE CLASSES
CLASS A—HARDWARE AND IMPLEMENT STORES, DIVIDEND 50% to 55%
CLASS B—GARAGES, FURNITURE AND DRUG STORES, DIVIDEND 40%
CLASS C—GENERAL STORES AND OTHER MERCANTILE RISKS, 30%
These Companies are recognized as the strongest and most reliable Mutuals
in the United States, with Twenty Years of successful Underwriting Experience.
No Hardware Mutual has ever failed, No Hardware Mutual has ever levied
an assessment. Ask the Hardware Dealer of your town.
If interested, write for further particulars.
16
FORESIGHT AND ENERGY.
How One Woman Accumulated a
Nestegg.
The foundation of my _ business
career was two one-hundred dollar
matured insurance policies. When I
received the money, Husband said:
“Buy Easter duds with it.” (It was
nearing the Easter season.) Son said:
“Go on a grand and glorious vacation,
mother, and have a good time with it.”
I ignored both suggestions and pro-
ceeded to put into operation an idea I
had long entertained: Next to our
home were two vacant lots, owned by
a non-resident. They were neglected
and an eyesore to the entire neighbor-
hood I purchased these at $100 each,
this amount covering recording and
all. A high board fence enclosed the
lots, and I sold this to a wrecking
company for $40, and the purchaser
tore it down and hauled it away.
With the $40, I hired the lots cleared
of all trash, had the trees and shrub-
bery trimmed, and planted and seeded
the front to blue grass and white
clover. The rest of the land I planted
in flowers and vegetables.
I sold the vegetables to myself
throughout the season, realizing, in
round figures, $60 for them. I rented
the tree-shaded and grass plot after-
noons for picnics, lawn socials and tea
purposes and realized $22 in this way.
That made $82 to my credit in the
bank.
In the early fall, a building boom
started in our addition, and I sold my
two lots for $350, giving me a work-
ing capital of $432, or more than
double my money since spring. I be-
gan to look about me for new-business.
A vacant store building caught my
eye and attention. Inside of twenty-
four hours, I had rented it at $25 per
month, fixtures included. I paid two
months rent in advance and took a
lease for two years. My bank book
showed a balance of $327.40, after I
had paid my rent, cleaned and calso-
mined and enameled the interior of my
shop. I promptly used every cent of
my capital to lay in my stock, which
consisted of such things as are car-
ried by the usual woman’s exchange.
In addition, I carried country produce,
and put up school lunches, picnic ham-
pers, etc., and also had a five, ten and
twenty-five cent counter.
I had a very good business from the
beginning, and, after paying help and
all expenses, my books showed a
profit of $877.11 at the end of seven
months. I then sold out for $1,350
cash, as the work took me too much
away from home affairs.
My $877.11 profits, added to my
$1,350 sale price, gave me a working
capital of $2,227.11, and made me be-
gin to feel like a real capitalist.
My next venture was to purchase
four hundred shares. of a certain stock
that was being boomed locally, paying
fifty cents per share for it. I soon
found out that it was rank “wild cat”
and unloaded at once, losing $20 on
the deal. Not much to lose, perhaps,
but enough to start me thinking.
However, the lure of the game was
on, and through a good broker I pur-
chased ten shares of a good and well-
known industrial at $112 per share. In
‘six weeks I sold at $129 per share
_me $175.
MICHIGAN TRADESMAN
clearing $170 on the deal, as I got in
in time to collect a quarter’s dividends
which paid interest and brokerage
fees.
I was very much enthused with my
second venture in the stock market,
and I now had $2,377 to my account.
I decided, however, to keep my head
level, and not let a little success get
the better of my judgment. For sev-
eral weeks I did not find an opening
that suited me. Finally, however, I
saw an advertisement listing a sixty-
acre farm for sale in an adjoining
state. It was alluring, and I decided
to investigate, as the price of $35 per
acre fitted my pocketbook. A vaca-
tion was declared, and an all-day trip
by auto landed us on the ground at the
door step of the most disreputable old
house I’ve ever seen. The land, how-
ever, was good and well drained, but
needed clearing as it had been run
down and uncared for for years. By
noon of the next day, the place was
mine and I still had a bank balance of
over $250.
The old house was furnished as the
deceased owner had left it, and win-
dows and doors were boarded up.
With our camp kit we moved in and
spent our entire vacation raking, dig-
ging, hoeing, and we scraped, scrubbed
shingled and painted every waking
moment.
It was the most profitable vacation
we ever spent and the happiest. The
shrubs were a mass of bloom, and the
old house and outbuildings fairly
shone.
We rented the pastures for four
months at $16 per month, or $64, the
farmer pasturing fourteen head. Next
we rented the house, yard and out-
buildings to a city man for $25 per
month for seven months. This paid
Added to the pasture in-
come and deducting for repairs, I had
$329 cash, and was the owner of 60
clean, profitable acres. I debated for
some time as to whether I should
move onto the farm, rent it or sell it.
This problem was soon settled in a
most happy manner: An offer of $5,000
cash and a parcel of 20 acres of un-
improved land came to me through the
mail and I wired acceptance.
One month ago, I sold my twenty
acres still unimproved, untouched and
unlooked at for $1,100 cash. This gave
me a bank account of $6548.56 (count-
ing 4 per cent. interest on $5,239 for
one year). Six thousand has since
gone into gilt-edged bonds recom-
mended by a dependable publication.
The bonds ray 4 per cent., are long
time, safe, and the approximate yield is
about 5.25 per cent. Three hundred
and forty-eight dollars and fifty-six
cents I have set aside as a vacation
fund for myself and family, and we
shall spend out next vacation down in
the “land of a million smiles.” The
balance of my bank account, an even
$200, I shall put to work again just as
soon as I find something that interests
me, and I usually find what I am look-
ing for.
Two hundred insurance money
turned into $6,548.56 in cash and gilt-
edged securities in a period of less than
five years is, in the vernacular, going
some.” Can you beat it, you other
average women?
Blames Women For Careless Buying.
Housewives are to blame for most
of their complaints with reference to
the cost of Living, is the contention of
James H. Bawden, head of the St.
Louis Distributing Co., which deals
largely in fruits and vegetables- ship-
ped into St. Louis. He says they will
wear themselves out looking for bar-
gains at the department stores, - but
when it comes to buying food for the
table they rely upon the telephone and
pay no attention to brands, quality
or seasonableness.
“It is about time that the American
housewife tumbled to the fact that
her indifference and ignorance is at
the bottom of a great deal of the
food distribution difficulty: and the
sooner she does this the quicker there
will be an adjustment that will be
good for all concerned.” Mr. Baw-
den said in an interview giving his
opinion on the diffidence of the aver-
age housewife when it comes to the
food problem of the home.
His remarks were prompted because
of a desire to explain why 40,000,000
cantaloupes were left to rot in the
Imperial Valley in California recently,
when consumers throughout the
United States were paying 7c to’ 10c
a piece for the fruit at their grocery
His explanation also refuted the idea
that food is deliberately left to spoil
in order to keep up prices, which has
been so freequently charged.
“The trouble is,” continued Mr.
Bawden, “that the American husband
is too successful as a good provider.
Money seems to come easy and he
turns it over to his wife never asking
for an accounting as to how it is
spent.
“A woman will run herself ragged
at the department stores informing
herself as to values and qualities in
order to get the best and the most for
her money when she is buying finery
for herself or house furnishings. But
when it comes to the highly important
business of supplying the food for her
family she goes to the telephone,
strings out an order and lets it go at
that. She fail to inform herself about
brands or quality or seasonableness of
the articles she orders.
”
“Women don’t seem to realize that
intelligent selection on their part
would very soon drive inferior prod-
ucts from the market, and that it costs
just as much to transport junk as it
does to carry the superior brands of
goods.”
Mr. Bawden went on to explain that
the fruit going to waste at the grow-
ing centers was probably only one
day’s shipment held back to allow the
market to absorb an _ over-supply.
“Even if the growers had deliberately
destroyed their product, which they
certainly did not,” Mr. Bawden de-
clared, “it would not possibly affect
the price.
“People don't realize that when a
man pays $2.75 for a crate of canta-
loupes, $1.52 of that amount goes for
freight, refrigeration, hauling and
similar charges. You see what a small
part of the cost depends upon the
fruit itself As it looks to me the
one solution to our problem lies in
organization, first, last and all the
time. That is the only way we ever
March 7, 1923
shall be able to gauge the needs of our
market and to buy intelligently.
“People shy at the word ‘organiza-
tion.’ But we need it, not to boost
prices up but to keep them down. In
the meantime, if women will do as I
suggest, try to learn something about
the grades and brands and qualities of
the food they buy for the table—learn,
in other words, to buy their table sup-
plies as discriminatingly as they do
the other houshold necessities—they
will do a great deal to put the busi-
ness of food distribution on a more ra-
tional and non-speculative basis.”
a
Benjamin Franklin—Superman Sales-
man.
A good salesman is a man with an
honest heart who can make the buyer
see the commodity through the seller’s
eyes.
If for a commodity to be sold you
substitute an idea to be propagated,
your salesman becomes a super-sales-
man. Such was Benjamin Franklin.
Franklin sold the idea of liberty to
the world. He sold the idea of a re-
public dedicated to the liberty of the
individual and so effectively pleaded
his cause in Europe that popular opin-
ion forestalled the ‘attempt of their
statesmen to combat the new idea.
He sold the project of taming the
elements, of harnessing of the light-
ning, of abstract science made the ser-
vant of the every-day man in his every
day life. The Franklin stove, the kite
experiment, the many minor devices
for comfort and utility devised by
him, all bear witness to his skill as
salesman.
It was he who was instrumental in
founding an academy which grew into
the University of Pennsylvania, and
in 1731 established the “Library Com-
pany of Philadelphia,” the first sub-
scription circulating library in Amer-
ica. Thus, he sold the idea of edu-
cation to the people of America.
His selling always was touched with
the light of humor. Nobody in a
great, crisis ever said anything more
effective than:
“We must hang together or we shall
all hang separately.”
The enemies of liberty recognized
him as one of the most formidable
obstacles in their designs. The Eu-
ropean diplomats admitted him a
master of their own weapons. Carlyle
characterized him as “the father of all
the Yankees.”
It was because of these rare quali-
ties that he was able to sell the world
the idea of liberty, equality and
fraternity combined in an _ equally
wholesome proportion and in such a
governmental form that instead of a
short-lived European experiment it re-
sulted in the republic whose rights we
enjoy to-day.
The Lesson.
A minister was questioning a certain
Sunday school concerning the story of
Eutychus, the young man who, listen-
ing to the preaching of St. Paul, fell
asleep, and falling out of a window
was taken up for dead.
“Now what,” he asked, “do we learn
‘from this solemn event?”
After a moment the reply came from
a small girl:
“Please, sir, ministers should learn
not to preach too long sermons.”
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March 7, 1923
MICHIGAN TRADESMAN 17
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AL the interest that -has centered on Sunsweet Prunes for five years will reach a
nation-wide climax the week of March 19th to 24th. All our plans for National Prune
Week are ship-shape; everything is “set”—ready to go!
The Sunsweet slogan that is sweeping the country—‘“Shake hands with health
every day”—will greet your customers at every turn. There will be powerful news-
paper advertising, striking billboards, news articles, publicity “stunts,” special window
displays—everything!
It will pay you to “play up” prunes this week of all weeks in the year. Post your
clerks about it! Feature Sunsweet Prunes in your windows and inside the store! Men-
tion them in your own advertising! Use the special sales-helps we have prepared for
you! Tie up strong!
Don’t even bother to write a letter—simply clip the coupon at the top and leave
the rest to us. California Prune & Apricot Growers Association, 358 Market Street,
San Jose, California’ 11,000 grower-members.
SUNSWEET
California’s Nature-Flavored Prunes
s.
THE IDEAL BUSINESS MAN.
Certain Qualities He Must Cultivate
and Cherish.
We hear much of the National con-
science in America—a term that mere
words cannot define. And I am per-
suaded that the ideal business man
must have certain traits and charac-
teristics that mark him as he mingles
with his fellow man.
He must have vision—a vision that
enables him to see a purpose beyond
to-day—a vision that is worthy of the
means he uses to seek the end.
He must carry the spirit of un-
selfishness in his heart—his deeds must
not be measured by a purely selfish
motive—let his be a soul that in an
hour of another’s necessity thinks not
of self.
I would not have him actuated by
the spirit of the Mississippi negro who
was fishing with a mere boy when
his companion lost his footing and
fell into the river at a dangerous place.
The negro threw down his pole and,
without attempting to remove his
clothing, plunged into the water and
with great difficulty brought the boy
to shore more dead than alive. A
gentleman who happened to be pass-
ing saw the noble deed and, rushing
up to give such assistance as he could,
began to praise the elder negro, say-
ing: “Uncle, that was a brave and
noble deed. What relation is this boy
to you that you would risk your life
for him at such a place?” But the
negro calmly answered: “Dat boy
ain’t no relation ob mine, boss; dat
boy had all de bait in his- pocket.”
My ideal business man must be void
of self-satisfaction. Let him have a
wholesome discontent for himself as
he is, and for his business as he finds
it—striving with honor to build upon
his yesterdays a more splendid to-
morrow.
He must be one who does not jump
at conclusions—as we lawyers are
given to expressing it. He must not
fly off at a tangent, but must see the
very heart of the matter to which his
attention is directed.
He must be wholly untike the in-
toxicated member of a _ temperance
lecturer’s audience who failed to grasp
the situation. The lecturer had a large
stereopticon that he used for illustrat-
ing his arguments, and placing a drop
of rain water in the machine he threw
it upon the screen, magnifying and
showing the minute animal life in it.
Turning to his audience, he said:
“Now to show the terrible effect of
alcohol upon life I will introduce with
a straw a tiny drop of a‘cohol and
watch for the results;” whereupon he
inserted the alcohol and instantly all
of the little worms and bugs quivered
and died.. The drunken onlooker
could restrain himself no longer, and
with earnestness and conviction in his
voice he cried out: “I never intend
to take another drink of water without
whisky in it as long as I live—it’s
dangerous.”
He must be willing to work—to do
his share without comp‘aint. I believe
that 50 per cent. of brain and brawn
power of America is wasted for want
of energy. Too many of us are not
unlike the laziest man in my county,
who was apparently very much touch:
MICHIGAN TRADESMAN
ed during a brush arbor revival in his
community and, being called upon to
pray, lustily raised this voice, saying:
“Use me, Lord—Lord, use me: but use
me in an advisory capacity.”
He must have enthusiasm—the en-
thusiasm that kindles a fire in his fel-
low-man’s heart without creating a
confusion that destroys its best effects.
He must be calm, cool and collected,
even under trying circumstances. Let
him have a spirit akin to that of the
dignified minister, who was easily
recognized by his professional attire,
and by whom a drunken grouch plant-
ed himself in a crowded street car,
seeking to embarrass the eminent di-
vine, kept contemptuously and boister-
ously saying over and over: “I ain’t
goin’ ter heaven—there ain’t no
heaven.” The minister endured it for
several minutes, when he turned with
dignity to the sot and said: “Well,
go on to hell, but please be quiet about
it”
{He must be a practical man. Since
my childhood I’ve heard that the most
uncommon thing is common sense—
that therefore it is the most valuable.
The older I grow, the more thorough-
ly am I convinced this is true—and
that the greater percentage of business
failures are occasional by the lack of
this possession. I would have my
ideal business man wholly unlike the
ignorant negro doctor who had al-
most succeeded in killing a patient
when a physician of ability was called
in, and wishing to know what had al-
ready been done and what information
the first physician possessed, asked
him what was the diagnosis and treat-
ment, when to his great astonishment
the negro, looking as solemn as a
brood sow and as wise as a tree full
of owls, replied: “As nigh as I can
see hit, doctor, he’s got de scatteration
of de innerds and I done giv’ him
some powdered alum to draw ’em ter-
gether an’ some powdered rosin ter
hold ’em tergether.”
He must be a consistent man. I
am of the opinion that too many of us
have adorned ourselves with the jewel
of inconsistency, but he must not con-
fuse obstinacy with consistency.
He must be one who never loses
sight of the main issue—who cannot
be confused by mere incidents arising
from the matter in hand.
He must be a man of determination
—wedded to the finishing of the task
before him with the indomitable spirit
‘of the old justice of the peace in my
county before whom a damage suit
filed by one of his neighbors against
the Pere Marquette Railway for kill-
ing a mule was being tried. As is the
custom and practice, the defendant’s
attorneys sent a young man from their
offices to represent the defendant, and,
fully mindful of instructions, the
young man carried an appeal bond
a ready executed in his pocket and de-
clined to introduce any evidence for
the defense but immediately upon ren-
dition of judgment by the squire for
the plaintiff in the full sum sued for—
$100—gave notice of appeal. The old
squire spat copiously and declared.
“You ain’t goin’ ter git no appeal—
you all aire goin’ ter pay Hennery fer
his mule.”
“But,” replied the young lawyer,
“we have a legal right to appeal—the
March 7, 1923
ST
W Why not control
in your town, the
exclusive sale of
the finest line of teas
and coffees in the
country?
K
\ @iAlF POUND
FULL Weight
CUSEASANBORy
Write us about
our SOLE AGENCY
CHASE & SANBORN
: CHICAGO
A New One Every Week
A new breakfast cereal is born every week, and a
certain number of your customers will try “the new
ones’’—but they always come back to
Shredded Wheat Biscuit
the one staple universal cereal food, always the
same high quality, always clean, always pure, always
wholesome—100 per cent. whole wheat, made
digestible by steam-cooking, shredding and baking.
A steady demand all the year that yields a good
profit to the distributor.
MADE ONLY BY
The Shredded Wheat Company, Niagara Falls, N. Y.
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March 7, 1923
amount in controversy is more than
$20.”
“They ain’t no controversy,” retort-
ed the squire. “You kilt his mule and
you don’t deny it and you got ter pay
fer it to-day.”
“Well,” replied the incensed young
lawyer, “if you don’t give us an ap-
peal we will mandamus you.”
The irate old squire rose to his feet
with dignity, and shaking one bony
finger at the already much confused
young lawyer, fairly shrieked at him:
“You can just mandamus, but you
don’t git no appeal from this court!”
He must have adaptability, and he
must be big enough to readily adopt
the good work and thought of the
other fellow—and do it graciously.
He must be a man who is deeply
concerned about his obligations—who
can be serious where occasion de-
mands, but who will not permit his
burdens to unnecessarily consume his
needed vitality.
Finally, my ideal business man is
one who has taken his place among
those whose lives have made the world
a better land. Wherever he is found,
there hangs a simple motto over his
desk. It is not portrayed in printer’s
ink—no handsome frame adorns it—
it is engraved upon his heart and im-
printed upon the memories of those
who know him. The motto is: “I am
—I can—I ought and I will.”
Simple and without ostentation, but
fraught with the great philosophy of
life.
He has come into full realization of
the “I am.” I exist. I am entity. I
am here—here for a purpose—here as
a definite part of God’s great plan. I
am a living, moving, breathing soul.
He has come into full realization of
the “I can.” I can accomplish things.
! am capable of exercising the powers
of creation. I am a force, a potential-
ity, a power to be reckoned with!
He has come fully to rea‘ize the “I
ought.” I am under obligation. I
owe something. I owe a duty—a duty
to myself—to my family—to my busi-
ness—to my fellow-man—to my com-
munity—to my government—to my
God!
“I will.” Because I am here. Be-
cause I am capable of accomplishing
things. Because I owe a duty I can-
not shirk. By the grace of God who
made me, I will take my place as a
man among men! :
Marvin H. Brown.
—_— >
Hints For the Younger Members of
the Guild.
I wouldn’t waste much time with a
buyer in discussing the weather; he
can see it by a glance through the win-
dow or at the newspaper. Send in
plenty of orders and a short letter and
everybody will be happy. If you must
write letters, write to your customers
and tell them of your large and beau-
tiful line of new goods and to hold
their orders for you. When you have
sold your customer a new line of
goods, don’t stop there, but ask one
of the clerks to see that some of these
new goods go in the window and
store showcases and call attention to
their special merit.
The next time you get around if
these samples are not in the window
or showcase you should see that they
MICHIGAN TRADESMAN
get there before you leave the store,
as ofttimes the proprietor is so busy
that these matters are overlooked. If
you call his attention to this, he will
appreciate it and if the goods are all
sold, of course you stand a good
chance of getting an order. Don’t be
contented in selling your customer
and tell your house the goods are poor
sellers, for it is up to you to see that
the goods are properly displayed and
sold. If you help your customer he
will help you, and so will your firm.
t is a good idea to read the daily
local papers carefully, talk about the
news of the day as that is always in-
teresting, for most merchants do not
read the daily papers until the rush
of the day is over. If you get up edr!y
in the morning you can get the news
before you start out and use the in-
teresting topics for making cheerful
greeting.
When the customer is busy waiting
on trade you should never read a news-
paper, as it gives the store an idle ap-
pearance; better spend your time talk-
ing with the clerks or looking over the
stock. Don’t talk politics or religion
unless your customer springs the ar-
gument first, and then be very cau-
tious of your remarks; better change
the subject as soon as you can and
get him interested in your line of
samples.
Don’t offer a customer a cigar be-
fore you show your samples, ‘as it
looks cheap, and is a mean bribe to
get his attention. Any man who can
own a business can buy his own cigars
but after he is started on an order, or
has finished with you, a little quiet
19
smoke and a short chat about changes
in market conditions will do no harm.
Never guess at your prices, as the
house cannot afford to pay. for your
guessing, and you certainly will not
care to stand the loss. Don’t fail to
keep your house posted on any mat-
ters that you think will interest them
at home, as you cdnnot expect your
house to know it all unless you work
the pull-together principle.
—-> >
Leave it to your competitors to buy
case lots and quantity lots just be-
cause it means lower prices. You buy
for quick turnover.
—_»--——_ —
A brilliant individual play may bring
a lot of applause at the moment, but
team work is what brings the pennant
in the end.
MICHIGAN
Ce
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OVES 4x» HARDWARE
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Michigan Retail Hardware Association.
President—J. Charles Ross, Kalamazoo.
Vice-President—A. J. Rankin, Shelby.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Executive Committee—L. J. Cortenhof,
Grand Rapids; Scott Kendrick, Ortonville;
George W. McCabe, Petoskey; L. D. Puff,
Fremont; Charles A. Sturmer, Port Hu-
ron; Herman Digman, Owosso.
=
Start the Spring Paint Campaign
Early.
Written for the Tradesman.
More paint is so!d in the spring
than at any other time of the year.
This is quite natural. In the spring-
time, people feel an impulse to bright-
en up their homes.
If the hardware dealer takes advan-
tage of this feeling by featuring his
paint stock and keeping it continual-
ly and prominently in the public eye,
he will find the public responsive to
his efforts.
First and foremost, it is necessary to
do a certain amount of advertising.
The- early advertiser shares the ad-
vantages enjoyed by the early bird;
he attracts the attention of the public
first and brings his line of paints into
prominence.
The advertising campaign shou'd be
started not later than the last week in
March, unless the weather conditions
are such that the idea of outside paint-
ing is incongruous. An even earlier
Start may be justified. «
It must be remembered that, in sea-
sonable advertising, the advertising
itself must not wait until the demand
actually develops, but should precede
and help to develop the demand. Most
seasonable goods do not start to move
until some enterprising merchant calls
the attention of the public to the fact
that they are seasonable.
This is particularly true of paint;
where, indeed, sales are usually made
only after a protracted and intensive
process of paint education. The man
who needs a package of carpet tacks
in the spring realizes that need and
goes down and gets them. But the
man whose house needs paint does not
fully realize the fact; or, realizing it,
realizes also that paint involves a con-
siderable outlay, which he wou‘d pre-
fer to postpone.
It is for the enterprising paint deal-
er to get after this man, in his adver-
tising, and remind him that paint is
timely, paint is necessary, and paint
is a money and property saver.
The same line of argument embodied
in the newspaper advertising can often
be put into: a circular letter. A neat
little folder to prospective customers
is not an expensive undertaking. Bet-
ter still is a mimeographed, personal-
ly signed letter on your own letter-
head...
There are plenty of good arguments
in support of paint. Paint not mere-
ly scrves to beatify the home, but it
is justified on grounds of economy. A
coat of paint will help preserve the
woodwork. The oftener paint is ap-
plied, the longer the house will stand
without repairs. From a_ sanitary
point of view, also, paint is strongly
to be recommended.
These points can all be urged in
your circular.
It is a good plan to have your cir-
cular follow in the wake of a news-
paper advertising campaign. Thus
the circular reaches the individual well
heralded. If the man of the house has
been reading his newspaper regularly,
he will have noticed the advertise-
ments of Blank’s brand of paints. He
will probably have been impressed
with some point made; sufficiently
impressed to give your circular a
careful reading.
An effective circular was put out by
a small city hardware firm designed
particular'y for the attention of land-
lords. It contained some. straight-
from-the-shoulder arguments. One
point was this:
“Tt is a penny-wise, pound-foolish
policy to let your house deteriorate
until it is hard to get a tenant. Peo-
ple do not care to live in houses which
look old and weatherbeaten. Certain-
ly, they are not prepared to pay good
rental for a house that lacks attrac-
tiveness.
“By spending a small sum on paint,
you can command a higher rental and
make money on _ your. investment.
Fa'se economy in the matter of paint
may keep your property unoccupied.
A small outlay now will ensure steady
tenancy in the future.”
An argument along that line is
pretty sure to strike home. It touches
the self-interest of the landlord. Fur-
thermore, the argument is sound and
reasonable.
Other points made were along the
line.of durability. The advertisement
pointed out that paint was a preserva-
tive, that it protects woodwork and
checks decay. This circular was mail-
ed to a careful'y compiled list of prop-
erty owners, with renting houses, and
pulled quite a bit of business.
Orders for paint from individual
customers come only once in a cer-
tain number of years. It is therefore
advisable to use a follow-up system.
Many owners refuse to paint on the
ground that their property does not
yet require it. The dealer should keep
a record of sales; and a record of
prospects who have put off painting.
The prospects who postponed paint-
ing last year should be approached
again this spring. Each year this
process should be repeated; and no
names should be taken off the list un-
til the order has been placed. - Paint
will have to be purchased sooner or
TRADESMAN
March 7, 1923
VIKING TIRES
do make good
VIKING TIRES give the user the service
that brings him back to buy more.
Cured on airbags in cord tire molds, giv-
ing a large oversize tire.
We have an excellent money-making
proposition for the dealer. Write us for
further information.
BROWN & SEHLER CO.
State Distributors Grand Rapids, Mich.
Attention, Country Merchants!
AWNINGS—TENTS—COVERS
Competition in Grand Rapids has lowered prices 20 to 30% less than
they have been. We will extend to you the same prices and workman-
shp that the city merchant has been getting. We offer and sell you real
merchandise and guarantee satisfaction.
How to measure your own awning correctly.
First, measure the wall from 1 to 2,
Second, measure the extens'on from 2 to 3,
Third, measure the front from 3 to 4,
and write down the figures in your order as
shown. Tell us the Firm name you want on
the curtain, add also whether Pull Up or Roller Awning.
Remember a 2c stamp will bring you samples and prices that will
surprise you.
GRAND RAPIDS AWNING & TENT COMPANY
211 Monroe Avenue Grand Rapids, Mich.
Foster, Stevens & Co.
Wholesale Hardware
ut
157-159 Monroe Ave. :: 151 to 161 Louis N. W.
Grand Rapids, Mich.
Michigan Hardware Company
100-108 Ellsworth Ave., Comer Oakes
GRAND RAPIDS, MICH.
Exclusive Jobbers of Shelf Hardware,
Sporting Goods and
FISHING TACKLE
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March 7, 1923
later; and if you keep after the order,
you are the one who is most likely to
get it.
Intermittent effort on the part of the
paint dealer is not likely to produce
the largest results. It will either
leave the prospect undecided or pave
the way for some other dealer to
make the sale. Continuous effort
alone brings the best resuits.
Coincident with the first newspaper
advertising, put on a paint display in
one of your windows. A store win-
dow is one of the best publicity
mediums the merchant possesses; and
paints, with the display accessories
supplied by the manufacturers, al-
ways make a fine showing.
Before you launch your campaign,
in these early days of March, go care-
fully over your prospect lists. A good
prospect list is vitally necessary to
any successful paint campaign. Talk
this list over with your salespeople;
discuss the best methods of approach-
ing individual prospects; discuss also
with your salespeople the selling
points of your brand of paint, and
coach them how best to handle the
various types of customers they are
likely to meet in the course of their
work.
Preparations of this sort for the
spring paint campaign will take some
time and thought and effort, but they
are bound to prove worth while. Not
merely will your salespeop‘e be better
equipped to handle the spring cam-
paign; but they will enter that cam-
paign with a greater esprit de corps
as a result of these staff conferences.
Go over your list carefully. See
that you eliminate people who have
left town—but substitute new owners.
Eliminate also people who bought
paint last season, or so recently that
they are not yet due to re-order. Add
the names of new prospects. Make
your list as complete and accurate as
possible.
Then take time to plan your fol-
low-up campaign; and determine to
keep after your prospects until you
have sold them, or until the season
is too late to hope for a sale.
It is often a good stunt to scout
around for advance orders. Canvass
personally the most likely prospects
and sell them before the season ac-
tua‘ly commences. It helps your cam-
paign to be able to say that So-and-
So (naming half a dozen more or
less prominent people) have already
ordered your brand of paint. If, more-
over, you can get one owner in a row
of shabby houses to paint at the very
start of the season, the effect on his
neighbors is often contagious. Some
dealers allow a little bonus to their
salespeople for outside work where
the orders are secured before the
spring campaign is definitely launched.
The manufacturers usually supply
a great deal of excellent advertising
material— hangers, sample boards,
color cards, booklets, etc. Use this
material, and be sure to use it. intel-
ligently. Don’t make a_ practice of
handing out color cards and booklets
to every child who comes along; but
see that they get into the hands of
real paint prospects. Use the decora-
tive accessories in connection with
your window trims.
It will pay to spend some time now
MICHIGAN TRADESMAN
in mapping out your window displays
for the paint campaign. The more
of this work you can do in advance,
the freer you will be when the cam-
Ppaign opens for the actual work of
selling Victor Lauriston.
—— +2.
Glass For the Table.
There never was a better demand
for fine glass for the table than at
present, says a man who specializes in
it. As for all kinds of glasses for
wines and liqueurs they are running
strong. The reason for this is that the
corner saloon has now transferred it-
self to the private family. In the
small towns each family has its own
private brew and tries to outdo all the
others. When they are trying to
shine in this way they like to present
their pet brand of wetness in as fine
form as possible, and they buy the
best kind of glasses.
There is no particular style in these.
In a few homes where they run en-
tirely to the Colonial in their decora-
tions and furnishings, they may use
the Colonial, but,
families do it. They run to different
styles and periods, and let their glass-
ware take care of itself.
Entire dinner services are now in
glass, and the best families use the
hand-made blown lead glass. The
lime glass has little following. The
good glass has a wonderful polish and
beautiful ring that the other cannot
imitate. People who pay $30 a dozen
for ornately decorated glass plates are
being cheated. It is the lime glass.
The fine glass runs about the same
cost as fine china.
Every part of the dinner is served
on the glass. There are 6 inch bread
and butter plates, 714 inch plates to
stand under the grapefruit glass, 8%
inch entree plates, 9% inch dinner
plates, 11 inch service plates, 9 inch
soup plates and 10% inch oyster
plates. There is also the large serving
tray for cakes, sandwiches, etc. The
glass plates retail at from $40 to $150
per dozen. That is about the price
one would pay for Colport or Min-
turn porcelain.
The glass is usually plain, but it
will take all the decoration of’ the
china, and even more because it can
be engraved. In china, engraving
would break the glaze. Plates are
usually plain or they may have decor-
ative borders, a monogram or coat of
arms. The engraving may be filled in
with gold. Except where they are en-
graved the monograms are treated ex-
actly as they are on fine porcelain.
They can be in encrusted gold, flat
gold, flat enamel or _ reimbursed
enamel. There may be a Minturn or
Colport band.
Colored glass is a shifting fad. It
is not selling for the regular service.
For the accessories, the stemware,
compote centerpieces, candlesticks,
etc., it is used in amber, amethyst or
green, and for the centerpieces and
candlesticks alone in the deeper tones,
black, which is very good, purple or
Colport blue. i
—o-2-.—___
No matter how long a dating you
get on a bill, the bill will come due.
Sometimes a man forgets that and
overbuys just because the bill won’t
be due for a long time.
2.
TO MICHIGAN MERCHANTS
PUTNAM’S ‘“‘DOUBLE A” CANDIES
Are Made in Michigan,
With Sugar Manufactured in Michigan,
From Beets grown in Michigan, -
By people who live in Michigan,
And who help pay taxes in Michigan.
In fact, they are strictly a Product of Michigan.
And whenever you buy them you encourage HOME INDUSTRIES and help
build up your own State, your own town and YOUR OWN BUSINESS.
We guarantee them absolutely pure and to conform with the Nationa! Pure
Food Law. Ae
We have no doubt you can buy cheaper candy, but QUALITY TALKS AND
QUALITY WINS EVERY TIME.
PUTNAM FACTORY, Grand Rapids.
21
as a rule, ‘few ‘
For Complete Soda Fountain Equipment
BOTH NEW AND REBUILT
—SEE—
GRAND RAPIDS STORE FIXTURE CO.
Now’s the Time for this Season.
7 Ionia Ave., N. W. Grand Rapids, Mich..
“Hello, Hiram”
The Candy Bar That Satisfies
DE BOLT CANDY CO.
Kalamazoo, Mich.
Does Some of Your
Stock Look Old
and Shopworn?
If so, it may be because you overlook selling out the old
stocks before opening up new shipments.
Follow this rule when a fresh shipment of DIAMOND
MATCHES is received.
ALWAYS PILE THE OLD STOCK ON HAND IN
FRONT OF THE NEW.
In this way you can deliver to your customers fresh DIA-
MOND MATCHES and other merchandise at all times.
Selling oldest stocks of all merchandise first keeps down
losses and keeps stock fresh.
Matches should always be stored in a DRY place.
THE DIAMOND MATCH CoO.
NEW YORK CHICAGO
SAN FRANCISCO
ST. LOUIS
NEW ORLEANS
22 —
PROSPEROUS TIMES AHEAD.
Conditions in Nearly Every Line Are
Healthy.
There is no trade boom under way
in the United States, but practically
every trade index is so favorable that
business sentiment is uniformly con-
fident with respect to the prosperity
that is to be enjoyed during the next
few months. Conditions in nearly
every industry are healthy, and the re-
flection of this is found in the rapid
movement of commodities, both raw
‘materials and finished goods, into con-
sumption. Basic commodities like
cotton, steel, copper, and lumber have
for some time shown a steadily rising
price tendency without checking de-
mand; as for the movement of finished
materials, that has been limited in
most cases only by the supply of labor
and facilities for transportation.
Railroad traffic in every part of the
country is at a record, and freight
congestion is reported at the various
railway centers. Shortage of both
skilled and unskilled labor has re-
sulted in competition for the available
supply, one industry or section of the
country seeking to gain adequate
working forces by bidding them away
from another industry or section.
As an example of this: plasterers in
one locality of the country, receiving
$14 and $16 a day, learning of offers
of $20 elsewhere, have forced employ-
ers to raise their wages to $22 to keep
them at home. As another example:
so urgent has been the demand for
labor in Detroit, the center of the
country’s automobile industry, and so
attractive are the wages offered, that
a flow thas been directed thither which
has increased the number of workers
employed in that city to more than
300,000. Little more than twenty
years ago the entire population of De-
troit—men, women, children, workers
and idlers—was less than 300,000. Now
its population is the fourth largest in
the country. A chronicle of the ac-
tivity of various industries would re-
quire a great deal of space, inasmuch
as that activity covers so wide an ex-
tent. For the most part it finds its
most notable expression in the build-
ing boom that is under way—for here,
indeed, the word “boom” best de-
scribes what is taking place. The
rapid rate of building construction has
been the backbone of business revival
in many sections, record-breaking op-
erations ‘having absorbed thousands
upon thousands of workers, and tens
of million dollars of material. At this
time last year it was thought that
building construction was going for-
ward at an extraordinary pace, yet
lumber shipments lately have been 50
per cent. above a year ago and cement
shipments have increased 100 per
cent., while the volume of shipments |
and the prices alike of steel, iron,
brick, copper and lead are consider-
ably in advance of a year ago.
It is always a fashion, at a time like
this, to issue warnings against reck-
lessness and over-expansion, and such
warnings are forthcoming now.
tain percentage of us the lessons of
experience are soon forgotten, and it
requires words of caution repeatedly
They -
serve their purpose in holding en-*
thusiasm in check, for among a cer- _
sounded in our ears to keep us in
check. Still, to those who have been
given an opportunity lately to discuss
business affairs with men from vari-
ous sections of the country, it has
been manifested that there is a healthy
state of mind, with little recklessness
in business, while forward commit-
ments, all things considered, are on a
conservative basis. Supplies of goods
are more or less depleted, the buying
power of the country is noticeably .
greater than it was a year ago, and
Prices and wages have moved upward
as the demand for goods and services
increased. These factors have made
the business prospect of the immedi-
ate future unmistakably excellent. Yet
it is the exceeptional individual who
has come to regard the longer pros-
pect without certain reservations, and
who is not conducting his affairs in
accordance with those reservations.
One gratifying feature of the situa-
tion, and one that ‘has contributed’ to
bring production back to normal, in-
crease profits, and sustain the coun-
try’s buying power, has been an ab- ‘
sence of serious and widespread la-
bor difficulties like those with which
in the past few years we became so
familiar. It would lend to general
business confidence and remove one
large reservation with respect to the
future were there an assurance that
the condition of the past five or six
months, so far as labor is concerned,
would continue. Experience, how-
ever, does not offer that assurance.
Were we in a period of comparative
stability we might hope for industrial
peace for some time to come, but it is
to be feared that if for any length of
time prices and living costs continue
to rise, and if there is a continuing
shortage of labor, the habit of wage
controversies will be resumed. Prac-
tically speaking, unemployment, ex-
cept among the chronically idle, has
disappeared, and, as already said, there
is competitive bidding among employ-
ers for the muscles and skill of work-
men. As a consequence of this, wages
have automatically moved upward;
some statistical charts indicate that
the average wage advance of the past
six months has been more rapid than
that of retail prices. If as time goes
on the labor shortage becomes more
pronounced—and with immigration
cefinitely restricted this appears to be
a certainty—misunderstandings are
bound to ensue, especially in those
trades where labor is strongly organ-
ized.
Still another factor contributing to
reservations regarding the future is
the state of foreign politics. The
tangled confusion existing in the
realm of international finance has
been relieved of one troublesome fea-
ture by the final funding of the Brit-
ish debt to our Government and there
is a strong beam of hope in the im-
provement that has occurred in the
rate of sterling exchange. But there
are many other features having to do
with international affairs which con-
tinue to jangle on tense nerves, and
which confuse the outlook by reason
‘of the various conflicting outcries of
those who think only in terms of their
own advantage, and who would have
disputed matters settled in their own
way. The weariness and disillusion-
MICHIGAN TRADESMAN
ment of the different European’ states,
and the combination of jealousy, fear
and animosity that are everywhere ap-
parent, weigh heavily in the process
and pressure of human affairs, and it
has become utterly impossible to
speak with assurance on the future
because of the failure, even among
Europe’s leaders, to determine the di-
rection in which that continent as a
whole is headed. -
The administration at Washington
has been roundly criticised because of
its lack of a “foreign policy,” and be-
‘cause it has not taken a thand in the
settlement of the outstanding troubles
of Europe. At the moment it would
require a superman to outline any for-
eign policy that woud be successful.
Sooner or later there must indeed
come a conference at which the whole
matter of reparations, international
credits, exchange, trade and European
budget-balancing will be discussed.
But the time will have to be properly
chosen, if good results are to be ob-
tained.
Moreover, if the United States is to
take part, the extent of our contribu-
tion to the general plan of rehabilita-
tion will have to be determined with
the utmost care. It is not possible at
the moment even to approximate that
contribution. Whi‘e beneath the sur-
face efforts are no doubt being made
to bring about settlements abroad—in
particular a settlement of the dead-
lock arising from the French occupa-
tion of the Ruhr Valley—every sur-
face indication points to a continuance
for some time of international differ-
ences generally, and of the economic
struggle which Germany is imposing
against the military strength of France
in particular. The intimation is strong-
ly given that outside interference is
not desired; hence the time for politi-
cal mediation and for a general econ-
omic conference is not now, nor can
it be named now. The British Prime
Minister, in an address before Parlia-
“ment on February 19, said: “In all the
trouble that lies in front I do not see
any clear light. I do not see when the
moment: will come for intervention,
but I am sure that moment has not
come yet.” For the present, then, the
attitude there will be one of waiting,
with conditions abroad contributing
an important reservation to offset the
enthusiasm over any prospects of a
prolonged period of trade prosperity.
From a strictly financial point of
view, what is impressive is that the
upward trend of business has been ac-
companied by no notable inflation of
credit. -Expansion, indeed, there has
been, and this has led to a great deal
of talk about inflation. Yet commer-
cial bank loans throughout the coun-
try do not exceed a year ago by any
extraordinary amount, while commer-
cial bills rediscounted at the Reserve
Banks are only half as large as they
were a year ago, and the total of all
bills held by the Reserve Banks—dis-
counted, secured by Government ob-
ligations, and bought in the open mar-
ket—are actually below what they
were when 1923 began.
For the present, with so much gold
available in the United States to serve
as a basis of credit, with the com-
mercial banks in sound condition, with
the machinery of the Federal Reserve
March 7, 1923
System geared to care for any demand
that might arise, and with so many
evidences of strength in the under-
lying business situation, it would be
exceedingly strange if some increase
in the demand on the country’s credit
resources did not occur. Of course,
in the long run, accumulations of sur-
plus funds do not of themselves, sim-
ply by making it cheap to borrow,
stimulate industry if other influences
are all opposed. But in the present
instance other influences are not op-
posed; there is a large demand for
goods and a ready market for what is*
turned out. Over the past twelve
months the output of manufactured
products in particular has largely in-
’ creased, yet the buying demand has
moved so far forward that rising
prices of basic commodities have es-
tablished the average of living costs
12 to 15 per cent. above the level of a
year ago.
The testimony from nearly every
section of the country, as already
pointed out, is that business men at
the moment are operating with cau-
tion, and are not committing them-
selves far in advance. Moreover, the
heavy shipments of goods now under
way suggest that no great quantity is
being speculatively held; both raw
materials and finished products are
moving into consumption. What is
reassuring, then, is the caution that is
exercised both in the demand for, and
the extension of, credit. Borrowers
and lenders alike are exercising re-
straint. From this it will be gathered
that the financial health of the United
States is amply supported by the
strength of its credit structure, and the
manner in which that strength is be-
ing used.
—_>-2-
A Machine Clerk.
“Did you sell the woman on whom
you waited all the goods she needed?
Did you show her anything except the
one thing she asked for? Did you
get acquainted with her, find out
abowt her future needs; make such an
impression on her that she would call
again, and pick you out to trade with?
Did you?”
“TI waited on her, all right,” said the
new clerk, sullenly.
“Yes, my boy,” said the older man,
as he laid a friendly hand on the boy’s
shoulder, “you meant to do about
what was right, but you didn’t know
how. You were a_nickel-in-the-slot
machine, and no doubt you worked
with the same automatic precision of
such a machine. The customer drop-
ped an order into your hand, you
dropped a package into hers, she drop-
ped a half dollar into yours. Then
you closed up with a click, in good
working order for the next transac-
tion. But that isn’t selling goods.
That’s only order taking. Anyone
can do that.
“You see, you didn’t get interested
in her or get her interested in the
store or in yourself. You didn’t find
out what else she needed; perhaps
she didn’t quite know herself. The
way she looked over her list and then
looked about at the shelves and show
cases indicated her uncertainty. But
as you stood with your back to her
you, of course, did not see that.”
ecm errairencas samara sors
AY ™
—— AES cae ine
q
is eh
a
March 7, 1923
MICHIGAN TRADESMAN
First Aid to Housekeepers
NET CONTENTS
SEMDAGC
MQUID
nee
These dealers who have taken advantage
of our combination offer have profited
thereby. This offer enables you to sell
a can of Semdac and a Semdac Mop for
the price of an ordinary mop alone.
for those dealers who push Semdac Liquid Gloss and
S PRINGTIME, with its annual housecleaning, means big sales
ONE QUA Semdac Polishing Mops.
Mrs. Housewife wants a polish that will make her work easier
and her furniture look like new. Semdac certainly does that. It
imparts a sheen to finished woodwork that rivals the original
polish. It delights the hearts of all good housekeepers.
The Semdac Mop saves her the back-breaking effort of wiping
up floors. The improved handle with its flexible joint enables
her to reach under beds and bookcases. The swab is quickly re-
moved for washing and re-oiling.
First Aid to Storekeepers
Our offer is a money
maker, and to help
you reach your cus-
tomers, we will mail
to them—absolutely
free—on a beautiful
three-color letterhead
bearing your name—
a sales impelling let-
ter telling about this
combination offer.
At the time your customers receive these
letters we send you a window display. It
forms a tie-up with the letters which is
remarkably effective.
Semdac Liquid Gloss comes packed in the
attractive display ae
sie
carton here illus-
trated. This card
on your counter
acts as a silent
salesman and is a-
constant reminder
to your customers
to buy Semdac
Liquid Gloss.
Order Semdac Liquid Gloss, Semdac Polishing Mops and Semdac
selling helps from our nearest branch.
STANDARD OIL COMPANY
.937 S. Michigan Ave.
(INDIANA)
Chicago, Illinois
Michigan Branches at Detroit, Saginaw, Grand Rapids
CROOKED COLLECTORS.
Interesting Experience of a Tecumseh
Merchant.* ‘
When Mr. Hammond first ap-
proached me with the information that
I was slated for a short talk on “Some
Experience with Collection Agencies”
I was rather reluctant about accept-
ing, for it is far from my liking to
speak in public, but the more I
thought the matter over the more con-
vinced I became that it was my duty
as a member of this organiization to
give to the members an experience
which might, in dealing with collectors
or collecting agencies, be of value to
you.
Most of us, a few possibly excepted,
after being in busines for fifteen years
or more, find we have accounts on our
books which, try as-we may, we are
unable to collect. At inventory time
business establishments usually deduct
varying percentages to take care of
these losses but at that the average
merchant can’t help keeping them in
mind and will grasp at most any half
way sensible plan to collect these
delinquent accounts.
Having had a fairly profitable ex-
perience with a collecting agency in
the years 1915-16 we gave a represen-
tative of another agency a hearing in
November of 1918, who went farther
with the system of collections than the
previous agency had done; in fact,
his proposition sounded so good and
his company’s backing so reliable, we
decided to give it a trial and selected
floating accounts or those we were
not in touch with, personally, at that
time.
Sixty days was to be given to a
system of follow up letters to each
debtor and those who did not respond
to these inducements where to be
handled in what seemed to us to be the
only satisfactory manner of extracting
money from the hard ones. This
representative had a large list of ac-
counts from many of the leading mer-
chants in the county and they amount-
ed to considerable money when bunch-
eed. Some of these delinquents might
be owing several merchants who had
listed their name. The proposition
was to send an attorney into the coun-
ty and collectively start suit against
each delinquent and secure a judgment
if they did not pay at the time of suit.
Fifty per cent. of the first $100 col-
lected and 25 per cent. thereafter was
to be their fee except where legal
force: had to be used and on these ac-
counts they were to receive 50 per
cent. of the amount collected. In or-
der to accomplish this the agency was
to control the accounts for one year.
After a six months’ wait, during
which time about 10 per cent. of the
accounts handed to the agency had
responded to payments on account or
in a few instances settlements, we
wrote the company stating that ac-
cording to their verbal agreement to
send an attorney into the county and
start suit had not been fulfilled.
Money was plentiful at that time and
we suggested it was a good time to
get after these accounts. We re-
ceived no reply to this and in thirty
days sent a follow up letter, again
*Paper read at annual convention Mich-
igan Retail Dry Goods Association by
Leon Rosacrans, of Tecumseh.
*
calling attention to the legal action
they had promised to take. Still no
answer.
Our one sided correspondence con-
tinued until Nov. 4, 1920, when con- -
tract was supposed to expire. We
wrote them to that effect and after
the lapse of a month or more received
a reply referring to a carefully word-
ed “catch” in the contract stating that
part of the accounts had been trans-
ferred to their legal department and
they would not release them until
after they were sure they were execu-
tion proof.
Leon Rosacrans.
We wrote them mentioning the fact
that we were members of the Michi-
gan Retail Dry Goods Association and
instances had been known where this
Association had assisted its members
on numerous occasions when unscru-
pulous methods had been used against
them. This apparently had no effect
on their callous hides, for we re-
ceived no reply as to the termination
of the contract, but they returned a
list of debtors that had been lost to
them, but retained all the live ad-
dresses. They also accused us of mak-
ing collections on accounts we had
turned over to them and not reporting
these collecetions to them on blanks
they had furnished us for that pur-
pose. An itemized statement was im-
mediately made and forwarded to
them, showing they had received every
penny due them but on the other
hand from the revised list they had
sent us they had made collections
which had not been reported to us as
per contract. We further stated we
wanted them to cease making any
more collections.
We realized that unless some pres-
sure was brought to bear on them we
would not reach a final settlement, so
in January of 1922 we wrote or man-
ager Jason E. Hammond, asking if
he would like to enter the scrap and
do a little fighting in our behalf.
He evidently was in a fighting mood,
for we recevied a reply that he ex-
pected to be in our vicinity shortly
and would go over the correspondence
with us to obtain a clearer under-
standing of the case before putting on
the boxing gloves.
He opened the first round on Feb.
4 and his first blow seemed to reach
a sensitive spot, for he had a reply
from the agency on Feb. 14. In their
bOI ERO LE bee
MICHIGAN TRADESMAN .
reply to Mr. Hammond, they stated
that if he would have us confirm his
statements they would have statement
made up of our accounts and would
close their file and cancel the business
to date. They gave him to under-
stand they had been working diligent-
ly and conscientiously on these ac-
counts. We confirmed this statement
to them at once as requested.
On Feb. 29 we received a circular
letter from the agency in which they
enclosed a check for $1.64 to cover
our share of collections made by-them
in a period covering the time our con-
tract was to have expired, namely
Nov. 4, 1920, to Feb. 29, 1922—one
year and nearly three months to be
exact—which fairly smacked with the
essence of their previous statement
that they were working diligently and
conscientiously in our behalf. This
data was forwarded to Mr. Hammond,
who started the second round with a
letter to them under date of Mar. 2.
In this he stated he had received the
form letter, also statement of collec-
tions which referred to the remittance
of $1.64 on account. “Fred Rosacrans
& Sons desire you to comply with
their request and that is, cut loose en-
tirely from any connection with them
in the matter of collecetions. The let-
ter received a few days ago indicated
that you are willing to do this and
yet this is followed at once by a form
letter making great declarations re-
garding the efficiency of your ser-
vice, your desire to be of service to
them and a lot of formal stuff that
means nothing. Will you please do
what you promised to do and ter-
minate all further relations’ with Fred
Rosacrans & Sons and do it at once?
I am putting the matter in this form,
so that you may understand how much
they desire to get rid of this connec-
tion with your concern. Mr. Rosa-
crans’ letter does not state that he
has sent the statement to you which
you requested in your form letter, but
I have no doubt that he has because
I am aware of how much he desires
to dispose of the whole affair. Kindly
let me hear from you in this matter at
your earliest convenience so that they
can place their collections in some-
body’s hands who will give somewhere
near the attention that was promised
them.”
In this reply, they pleaded for a
little more time to further make col-
lections, that no stone would be left
unturned to accomplish results. They
also stated that it really hurt to lose
a client or make an enemy, to which
Mr. Hammond replied that a company
that had such wonderful organization,
attorneys, correspondents and collec-
tion experts as their letter claimed
was either strong and_ vigorous
enough to make good on their prom-
ises without feeling hurt or else their
declarations were a lot of big words
used to create an impression. His
advice to them was, without further
verbosity and dodging the question
with stock letteres and fullsome
phraseology, to terminate permanent-
ly and definitely the contract, that
neither he nor we had any confidence
whatever in the line of talk that their
form letters or their last letter he had
received handed out and he knew
some other of their clients in Michi-
March 7, 1923
gan who were of the same opinion.
The above blow ended the second
round and was delivered on Mar. 10.
About May we thought Mr. Ham-
mond had this second wind and so
wrote ‘him asking if he felt conditioned
to enter the third round. We had an
immediate reply from him that he did
and on May 5 he opened the round
and received a reply from them to the
effect that they had given up all but
thirty-five or forty accounts which
they thought if they were given time
they could collect. On June 5 he re-
plied that he did not wish to be sar-
castic and yet he would like to ask
how long it would take to make the
collection on these thirty-five or forty
accounts if it had taken over a year
to collect $1.64. He further continued
that he could not understand why they
c:ung so tenaciously to the accounts
when they were not getting anywhere
with them and unless they actually
got busy and did something each
month was making it that much
harder for our firm to collect.
-This brought a response from the
agency direct to us under date of June
3, in which they stated that as a re-
sult to a series of consultations with
the Michigan Retail Dry Goods As-
sociation they were enclosing a list of
accounts which they nicknamed ex-
ihbit No. 1 and No. 2. The first was
comprised of debtors whom they had
been unable to locate or were execu-
tion proof. The second they would
retain at that time and endeavor to
work as rapidly as possible in order
that in the very near future they might
be able to cancel our entire business
if such was our desire.
This seemed to be the first ray of
light that had penetrated their gray
matter as to what all the correspond-
ence was about. They ended this com-
munication by stating they would en-
deavor to see that we were given the
most scrupulous attention, which we
took as a reply to one of our letters
to them, calling attention to their un-
scrupulous methods.
After sending the last letter to Mr.
Hammond, together with a copy of a
reply for his O. K., he told us to go
ahead and forward our answer, which
was done on June 15 in which we
stated among other things that an
unconditional surrender of all our ac-
counts was what we wanted and not
simply those which were absolutely
worthless to them and we believed it
would be to their interest to do ex-
actly that, as a dissatisfied customer
was a poor asset and the publicity that
might be given through our Associa-
tion to its members might be of more
expense to their reputation than the
return of all our accounts would to
thir bank account.
This brought a final reply from the
collecting agency on June 24, which
read as follows:
“We have decided the better plan
is to drop everything on the list of
accounts which you have given us for
collection. ‘There is no need for us
to go into further detail—your con-
tract with us is therefore canceled. As
the accounts were retained on your
books the return of the list becomes
unnecessary and must be kept on our
files for record. Will you acknowledge
this release please? And we did it,”
ahs
)
»
3
= Se eee eee eee ae
y March 7, 1923
MICHIGAN TRADESMAN
25
3
‘e)
»)
~ Question
GROCER: “Why should I promote
FAB?”
Answer
COLGATE & Co::
“Because your trade wants it.
They want the latest and
best of the Colgate laundry
products. If your customers
aren't asking for Fab now—
they will be soon, for good,
strong, national advertising
is telling of the high quality
of Fab.
Y OUR success depends on the ser- trade—also by giving you a combina-
vice you give your customers. tion purchase price on Fab and the
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26
I believe the subject of collecting
accounts from those who have moved
to other localities is one which as an
Association we could be of great help
to each other if we were to establish
a system whereby a customer leaving
any of us with an unpaid account and
we were almost certain they didn’t
intend to pay that by posting the
name, amount of account and mer-
chant’s name and address so each
member would receive it would not
only put our members on their guard
should the deadbeat locate in their
locality but would also assist the one
holding the account if the member
having knowledge of his whereabouts
would report this to the member hold-
ing the account. Of course this is
done to a certain extent through our
official bulletins in the matter of pro-
fessional deadbeats and bad check
artists. To perfect a system such as
I refer to would necessitate no small
outlay of expense but I am quite sure
most of us would gladly contribute to
the upkeep of such a system.
—_———-o-o-o—_———__
Collar Laces Actively Sought.
Laces for use in making bertha col-
lars are among the leading items in de-
mand in this field at present. There
is every indication, say wholesalers
here, that the popularity of the bertha
will continue strong through most of
the Spring season. If it does, such
laces as the Oriental, Venise and
Spanish, in widths of 12, 14 and 15
inches, will continue to sell easily.
There is also considerable interest re-
ported in 36 inch Spanish flouncings
and all-overs in a varied selection of
colors. Patterns of Egyptian and
other Oriental inspiration have been
used for some of the Spanish laces
in the wider numbers. Metal laces, it
was said yesterday, are slackening in
demand. They are principally used
for evening wear, the big season for.
which is drawing to a close.
———. 2. >
Good Buying of Silk Velvets.
While the Fall lines of silk veivets
have been shown for a little more than
three weeks, most of the leading pro-
ducers of these cloths are already
practically sold up. Factors here be-
lieve that allotment of orders will be
necessary. Price advances of a mod-
erate nature were made, those in the
important lines of chiffon velvets not
exceeding 10 per cent. The demand
for the cchiffons was exceptionally
strong, as it is expected their vogue
for evening and afternoon dresses will
be marked. Black is the color most
desired, one sales agent saying yes-
terday that about nine pieces of goods
of this shade were sought to one of
any other. A medium brown is
described as next favored.
—__+-.—__
The Man Who Is Twelve Years Old.
I know a man and he lives nearby,
In the land called Everywhere,
You might not think he’s a man by his
hat,
Or the clothes he may choose to wear.
But ’neath his jacket with many a patch
Lies a heart more precious than gold:
sia ence of a man ’neath the coat of a
oy—
A man who is twelve years old.
For we never can tell what the future
may make
Of the boys that we carelessly meet,
For many a Congressman is doing the
chores
And Presidents play in the street.
The hand that is busy with playthines
now
The reins of power will hold,
So I take off my hat and I proudly saiute
The man who is twelve years old.
MICHIGAN TRADESMAN
Early Day Drug Stores in Ishpeming.
Ishpeming, March 5—Previous to
1867 Julius Ropes was interested in
the drug business with H. H. Stafford,
in Marquette. In the fall of 1867, when
Ishpeming had all the appearance of
nothing more than a mining camp, he
came here to open their store under
the name of J. Ropes & Co., thus es-
tablishing the first drug store in the
village. This store was located a few
feet Southwest of the gate of the
driveway leading to the house of the
agent of the Lake Superior mine, the
house which was later occupied by
Captain W. H. Johnston, just to the
left of the old M. H. & O. railroad.
After the great fire in Marquette,
which destroyed the business part of
the town, Mr. Stafford withdrew from
the store here, leaving the store under
the ownership of Dr. B. S. Bigelow
and J. Ropes, as partners, Dr. Bigelow
having acquired an interest at about
that time.
In 1872 the store, or rather stock,
was moved to the building on the
Southeast corner of Pine and Division
streets to which an addition was built
to. accommodate the postoffice, Mr.
Ropes being the postmaster. The
store was conducted at this stand un-
til! 1874 when Ropes and Bigelow
moved to the storeroom in what is now
known as the Sellwood block.
In November, 1876, F. P. Tillson
arrived in Ishpeming to work as a
clerk for Ropes & Bigelow, coming
from Dixon, Ill, where he was em-
ployed in the drug store conducted
by his brother. Shortly after his ar-
rival here he was taken in as a part-
ner in the business, on Dec. 1 1876,
the firm then being Ropes, Tillson &
Co. At a later date, about 1880, Mr.
Tillson acquired the Ropes’ interest,
the business from that date and up to
the present time being known as Till-
son’s drug store.
I have referred to Dr. Bigelow’s
part ownership of Tillson’s. From
that time until the hospital pharmacy
was established, Tillson’s furnished
all of the medicine prescribed by the
hospital doctors, who for a long time
were the only doctors in the town.
Consequently Tillson’s was the ren-
dezvous at certain times of the day
of all of the professional men. Seated
around the big base burner at the far
end of the room, these men maintained
the tradition of the proverbial country
grocery store. They told stories,
chewed tobacco, spit on the floor, ex-
changed gossip, talked politics and
religion, swapped lies and freely
passed the uncorked demijohn from
hand to hand and ended up with roars
of laughter at the wit of the pictur-
esque profanity of the autocrat him-
self. Let us recall a few of these
doctors. First was Dr. Bigelow be-
Tore mentioned. The few men work-
ing the mines here had to have a
resident doctor and Dr. Bigelow, then
practicing in Marquette was induced
to come here. He remained here un-
til 1888 when he removed to Chicago,
where he died about five years ago. -
Dr. Bigelow was the ideal country
physician. For a number of years he
did the entire medical work of the
little community. Young, very: active,
skilled in medicine, tireless, sympa-
thetic, generous, he was indeed the
beloved physician. When the town
grew Dr. Bigelow called to his aid
Dr. Wilkinson. Dr. Wilkinson stayed
only a short time when he removed
to Minnesota and died there in an in-
sane asylum.
Then Dr. Bigelow formed a part-
nership with his former student
friend, Dr. W. T. Carpenter, an army
surgeon in the Civil War. Dr. Car-
penter after some years moved to
Iron Mountain and died there a few
years ago. At that time came Dr.
Townsend Heaton, a young man who
served all through the Civil War as
a soldier in General Mosby’s com-
mand of the Confederate army.
most valiant soldier in many a bloody
battle. He developed tuberculosis, re-
turned to Virginia and died there a
couple of years later. Soon after
Dr. Heaton, came Dr. Joseph Vande-
venter whom most of you know. He
also had been a soldier in Mosby’s
command of the Confederate army
with Dr. Heaton. He was established
at Michigamme and later came to
Ishpeming and is now living in Vir-
ginia. Then came Dr. Harwood who,
after some years, went with Captain
Don Bacon to the Vermilion, Minn.,
iron ore range. ‘When the war broke
out, though he was then 60 years of
age, he went as an expert X-ray man
with the Crile unit to France. He
died a few weeks after his arrival
there. Then came Dr. Lombard for
a short time. He is now living in
California. Then came Dr. Charles
Shipman whom Joseph Sellwood first
took to the Gogebic range and later
to the Vermilion range. He _ later
went to live in California and died
there a few years ago.
The clerks who worked in the Till-
son store from those early days to
the present time were Henry Harwood
who was there during Mr. Ropes’
time and who afterwards opened’ a
store of his own in what is known as
the Odd Fellow block, then known as
the McKey building. George G. Bar-
nett, or as we all know him now, Dr.
Barnett, came to Ishpeming in Feb-
ruary, 1878, and was employed as a
pharmacist in the store, succeeding a
clerk named Anderson. Dr. Barnett
worked for the Tillson store until
May, 1882, at which time he left for
college and later obtaining tis doc-
tor’s degree, returned and has prac-
ticed here since that time. E. C.
Cooley succeeded Dr. Barnett and
afterwards worked at the hospital
pharmacy as their first pharmacist,
then we have the names of W. C.
Searles, William Burringer, Moon,
McKivitt, Seldon Rose, Henzel, Eat-
ough, Bennett, A. H. Tillson, Jr., Al-
bert Malmgren (now at the Red
Cross Drug Store), Green, Stensaas,
Whittaker, McNeeley, Boucher, Ross,
Settersten, Wangberg, E. Sandberg,
Engstrom and Holmgren.
During the winter of 1885 fire
caused some havoc with the store, one
of our cold winter nights, with the
thermometer registering around 30
degrees below zero, but the Ishpeming
fire department seemed to be as effi-
cient as they are to-day and it was
not long before business was going
along as usual. Some effects of this
fire were noticeable a few years ago
when we installed new fixtures. In
removing the old fixtures, part of the
wall on the South side of the store-
room gave way and deposited con-
siderable charred wood, plaster, etc.
Other drug stores conducted in
Ishpeming the past forty years were,
the store of Kirkwood Brothers,
Charles and Philip, who started at the
corner of Main and Division streets,
then moved to the storeroom now oc-
cupied by the Dubinsky store. Mr.
Sinclair succeeded the Kirkwood’s
and moved to the storeroom now oc-
cupied by the Style Shop. This store
was later taken over by Mr. Melloch
and later by William Hibbard; Henry
Harwood’s store, as mentioned above,
starting in the MicKey building and
later moving to the Jenks block. An-
other drug store was owned by a man
named Malm, who dealt mainly in
Swedish remedies, also the store of
L. Clement, started in the Anderson
block, but now located in the Lossel-
yong building under the name of the
L. Clement Estate, the Red Cross
drug store and the Sutinen pharmacy
formerly owned by Werner Nikander.
The changes in what are known as
side lines in the drug store are quite
interesting. During the late 70’s and
early 80’s this store sold paints, white
lead, wall paper and oils, amongst
which was kerosene. This was sold
in great quantities at 50 cents per gal-
lon. The store did quite a little job-
bing business, supplying several of the
small stores at L’Anse, Baraga, Michi-
gamme, Humboldt and _ Republic.
Other lines carried at that time ‘were
saeco ee ETE API I ITT ST TIE CT AAO TTT OS AAT IA EST CITT ALE IT AAT I, TT ATT TRAITS SS SSNS
March 7, 1923
about the same as you will find in the
drug stores to-day, such as cigars,
cigarettes, tobacco, books, stationery,
fancy goods, newspapers, magazines,
whisky’s and wines. (Mr. Volstead
had not arrived at that time with his
18th amendment). In those days, in
connection with the news stand de-
partment, we are told that the Chicago
papers came in bales and had to be
folded (machinery supplanting this
work for the newsboys to-day.)
William P. Reed.
New York Canners Pack Quality
Foods.
New York is a great canning state
and its canners possibly are the most
diversified in their output of those of
any state.
They also have established a high
reputation for quality of their prod-
ucts. The canners of New York are
well capitalized and have gone through
their experiences of years ago in pack-
ing canned foods for competitive pur-
poses on a price war basis, finding the
method to be ruinous financially and
to the industry. The canners of that
state now fill their cans with carefully
grown, prepared and graded fruits and
vegetables and put a price on the
goods that will pay the canners a fair
profit, and they do not usually have
trouble in disposing of their output.
They pack apples, peaches, pears,
berries of all kinds, cherries, plums
and other varieties of fruits.
They also pack peas, string beans,
stringless beans, kraut, pumpkin, corn,
tomatoes, squash, and the care they
give to quality enables them to sell for
future delivery probably to a greater
proportion of their pack than the
canners of other states.
This is to some extent because the
industry is older in that state than in
Michigan, and the New York canners
have obtained permanent customers
who put their own private or house
labels year after year.
Many New York canneries are
strongly capitalized, and are thereby
in a position, should their output not
be entirely sold in advance or should
the prices obtainable be not satisfac-
tory, to hold the goods until the mar-
ket improves or the demand comes.
John A. Lee.
—__+~---—____-
Dried Shark as a Luxury.
Having its beginning before the
period of modern history, the fish-dry-
ing industry of the Canary Islands has
to-day developed to the point where
it supplies practically all the ‘West
African ports, which take the entire
annual output of practically 3,500 tons.
Not only are fish similar to cod and
hake dried, but fishermen bring in tons
of sharks of the marrajo and cazon
species. The remarkable longevity of
this industry is probably due to the
fact that the Afro-Canary fishing
banks are considered inferior to none;
the banks are warm and shallow, pro-
ducing marine growth for the nourish-
ment of unlimited numbers of fish,
which seem to exist in inexhaustible
numbers. At no time of the year is
the sea too stormy for fishing, and the
anchorage is extensive and good. The
aridity of the coast and islands affords
. unlimited natural drying grounds.
—_——o-e-____—_
If your job looks too big for you,
take it apart and look at it piece by
piece. It won’t seem so formidable,
mans Di hs a ROR
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MICHIGAN TRADESMAN
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A McCray refrigerator positively will cut your spoilage loss to a minimum:
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The ice bills of McCray users are exceedingly low, as any of them will tell you.
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There are many stock sizes and styles of McCray refrigerators, coolers, and
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28
MICHIGAN TRADESMAN
March 7, 1923
THE ROAD TO ACHIEVEMENT.
Scepter That Will Bring Aspirations
Into Business.*
Regardless of whether the times be
prosperous, neutral or depressing, the
determining factor in the retail busi-
ness of to-day is the retail salesman.
He is your point of contact with the
public and either reflects the funda-
mental policies of your business or
fails to do so. Public response is de-
termined more by the sum total of the
attitude of your sales organization
than it is by your store display, your
window display and your publicity or
your buying sagacity.
Happily, the vast majority of retail
salesmen are sincere and conscientious
—they do the best they can—but the
tragic thing is the best they can do is
only so good as the sum total of
their mental accumulations. The hu-
man conscience is like a garden in
which flowers grow and fruits and
vegetables, also weeds, and in too
many cases the flowers are wi!d, the
fruit is scrub fruit and the weeds are
plentiful and high. Nothing can come
out that has not at some time gone
into the human consciousness. It
rests with you to set the keynote and
to maintain the momentum through
more intelligent merchandising, as in-
terpreted by your sales people.
There are a thousand interpretative
angles which might be discussed with
regard to selling—with regard to the
cultivation. of the ideal business per-
sonality. Let us confine the few mo-
ments at our disposal to a_ specific
chat on the operation of the human
mind in any transaction where the
unit of price seems high. If your
salesmen, each and every one, under-
stand how the human mind functions
in a sales interview, provided they
possess even a small degree of initia-
tive, they will clearly comprehend how
to influence the human mind favor-
ably with regard to a_ decision.
Knowledge is Power; Power intelli-
gently expressed is Achievement and
Achievement is the unspoken goal of
every human consciousness that is
alert and ambitious.
Before instructing your salesmen
with regard to these simple funda-
mentals, let us urge that you make
clear to them that the human mind is
not fixed; that the worn out excuses
of heredity and environment, - lack
of education, etc. are no longer
recognized as legitimate excuses.
Every individual can build himself
over into an ideal personality if he
pays the price and this applies to the
art of selling quite to the same degree
as to the rounding out of personality.
Ask your salesmen, on the premise
that selling is the art of conveying
suggestions to a prospect, to the point
that they desire the merchandise in
terms of what it is, what it will do,
how long it will do it, how well it wil
do it, and what all these things mean,
over the days of its usefulness to the
point that the prospect desires these
things more than the money necessary
to its purchase, to what appeal of the
prospect’s intelligence, does he direct
his suggestions. The chances are he
doesn’t know. He _ should know,
*Paper read at annual convention
Michigan Retail Dry Goods Association
by Edward G. Weir, of Dowagiac.,
eee ae Sea aS SaaS SSS TT STI SES a
shouldn’t he? Every sales remark is
directed to the prospect’s will. The
proof is that no one buys until they
are wi.ling to buy and willing means
that the human factor called will,
weighs the evidence and bows, so in
sizing up a customer, when your sales-
man comprehends this point as being
a fundamental, he always “sizes up”
the customer as to whether or not he
can sell them. He gauges their per-
sonality, their powers of resistance,
the avenue of approach and closes
the sale in a shorter. space of time to
the greater satisfaction of all concern-
ed, than if he follows his natural bent,
which has no fundamental to guide
him.
Ask your salesman how many ways
there are to reach the huntan will. Do
they know? There are five, but only
three of the five are employed in the
sale of your commodity. These are
the customer’s ability to see, the cus-
tomer’s ability to hear and the em-
ployment of his sense of touch. To
merchandise intelligently the salesman
must know which of these three senses
is most important and why. Most
salesmen of to-day seem to think that
the customer’s ability to hear is just
as important (if not a little more so)
than his ability to see. They will tell
you in the strongest possible terms,
after they have lost the sale, that they
talked to that customer until they were
black in the face, and yet the cus-
tomer’s ability to see is twenty times
as important as his capacity to hear.
May we pause here just long enough
to state that the salesman who thinks
that experience proves the ear is just
as important as the eye, is only 5 per
cent. efficient. This means a heavy
overhead for you; it means a lack of
profits; also a stilted and unproduc-
tive sales presentation on the part of
the salesman.
Now for the Evidence.
What people hear they believe to
the degree of personal confidence, no
more! What they see they know.
Very frequently your salesman is a
stranger to the customer. Possibly
his personality is such that the cus-
tomer would not believe what he said
in preference to his or her own judg-
ment, but they are bound to believe
what the salesman demonstrated to be
true. The main advantage of the ear
is simply to convey definite impres-
sions to the consciousness which are
checked up and endorsed or refuted, as
the case may be, by the eye. At this
point the salesman may be profitably
reminded with regard to the impor-
tance of personal appearance, the re-
flection of optimism, cordiality, sincer-
ity, well controlled enthusiasm, voice
modulation and all the other phases
of selling that are interpretative. This
subject could be elaborated on in-
definitely, but let us hasten to the next
factor—that of touch. It has been
demonstrated that the sense of touch,
on the law of average, is one-half
as important as the sense of hearing
and this is why: To place a
customer in physical contact with
the product is to give a momentary
sense of possession. It is to encourage
them to think of themselves as pos-
sessing it—of being in service in their .
own town—and so long as there is a
point of contact as has been suggested
they have a momentary sense of pos- -
session and the sale is simply making
this momentary sense a permanent
one. There is an even more import-
ant reason: The sense of touch is the
only factor that concentrates the sense
of sight and the sense of hearing on
the issue at hand. Remember, where
the eye is there is the attention
value: and an important sale is seldom
closed where the sense of sight and
hearing are not concentrated exclu-
sively on the matter at hand. Review
this mentally from innumerable in-
stances in your merchandising experi-
ence.
Now that we have settled the rela-
tive value of the senses, from this time
on in the sale of merchandise every
possible effort will be made to sell
first through the customers ability to
see, second to hear and third through
his senese of personal contact with the
merchandise. This emphasizes the im-
portance of an attractive store display,
an attractive window display, an en-
vironment of optimism, etc. :
Now to reach the will through at
least three seneses, the sales remarks
must be conveyed either through the
prospct’s reasoning mind or through
their feeling mind or both. Scientists
tell us that the reasoning mind utilizes
the front lobes of the brain and the
. feeling mind the back lobes of the
brain. The salesman conducting an
interview has the power of personal
choice, of these two minds, determin-
ing whether they will make the re-
marks to the prosopect’s will through
the reasoning mind or through the
feeling mind.
Let us analyze the reasoning mind
very briefly. In the reasoning mind
everyone determines such things as
durability, economy, responsibility of
the source of supply and value. Think
of this next statement very carefully.
Value is determined in your memory.
The only way you or your customers
are a judge of value of anything is
just in proportion to how accurate and
how thorough your memory is regard-
ing the matter under discussion.
Please think of this intently and see
that it is so. The public is not an ac-
curate judge of value. They do not
know within twenty per cent. up or
down the value of any given com-
modity. They may know what it sells
for, or what something like it sells for,
but they do not know the actual value,
because they have never had sufficient
technical experience or knowledge re-
garding any of the items that you sell,
to determine the actual value. All
they know is what has been suggested
plus what the possession of the article
would mean to them. So far as the
public is concerned, value is price and
price is the only objection to the sale
of good merchandise.
We now discover that the one and
only objection to good merchandise is
not accurate. Now suppose we could
prove absolutely that the reason peo-
ple buy most merchandise from you
primarily is not because of the rea-
soning mind, but because of the feel-
ing mind and, second, that price does
not make any difference in the feeling -
mind. Don’t you see that just as soon
as this is proven to be true, that the
way to sell quality merchandise is to
make your appeal to the feeling mind,
which is why they buy anyway, and
you do not raise the question of price
and you do stimulate the desire to
possess. Now let us prove this.
The dominant emotions of the feel-
ing mind are heart, love of self, family,
friends, liberty and the pursuit of hap-
Piness, pride, comfort, convenience,
cleanliness, etc. Now in one sentence
prove that price is not the determin-
ing factor in the feeling mind. The
only. reason why anybody lives in a
house costing over $600 is love of self,
love of family, what people would say
and what people would think, comfort,
convenience and cleanliness. Now
please observe closely that if these
feelings and emotions did not mean
more to folks than money, they would
all live in a $600 shack and put the
difference in the bank. Go over each
of these items closely. What do folks
do when someone near and dear to
them is ill and their physician recom-
mends a specialist be called? Do they
say, “No, it is too expeensive.” Do
they still have springs and mattresses
on their beds and cushions in their
chairs? Do they pay any price for
convenience? Does cleanliness cost
money and do people pay it willingly?
If so, why? It is because the safe-
guarding of these emotions mean
more to folks than money. Now re-
view that all again and see if the only
reason folks buy the merchandise you
sell is not either heart, pride, comfort,
convenience or cleanliness. If this is
why they buy and price makes no
differenece, does it not follow that in
the sale of merchandise a salesman
must reverse their tactics and stop
talking construction as to why they
should buy and start talking con-
struction in terms of what it means
to the prospect and to their families
with regard to heart, pride, comfort,
convenience and cleanliness. What
it means is why they buy.
Now by appealing to these several
emotions the salesman quickly arouses
the favorable attention, stimulates in-
vestigation and develops desire to
possess, then satisfies the customers’
reasoning mind with regard to dur-
ability, emphasizes your responsibility
as the source of supply and then di-
vides the investment over the years
of its usefulness by contrast, making
the price seem small. Just one il-
lustration, for contrast. Supposing
you have a unit that sells for $350.
That sounds like a lot of money to
the average prospect, but after mak-
ing your magnetic appeal to heart,
pride, comfort, convenience and caus-
ing them to sense it, you say to them,
“And the remarkable thing is that the
price is less than a flivver.” This is
what I mean by contrast. There are
thousands of contrasts of this char-
acter.
Lastly, cause them to sense the
importance of the now by emphasizing
just what it means to them to have it,
to possess it and enjoy it, particularly
when to delay means a sacrifice of
these dividends and undoubtedly they
would have to pay more.
To recognize these principles, not as
incidents or as axioms, but as funda-
mentals that are always true; to em-
ploy them intelligently, at the same
time developing the capacity of paint-
ing word pictures; to register well
p
1A AS
Ve WN
March 7, 1923 MICHIGAN TRADESMAN 29
p
A Contrast
in Collars
Franz Hals, Master Painter of folk and
fashion in the 17th Century, shows in this
portrait the soft collar development of the
“Ruff” which replaced the stiff “Ruff”
that was so fashionable in the time of
Queen Elizabeth.
| Men of Fashion and Affairs Have Again Turned to the Semi-Soft Collar
for Summer and Recreation Occa. ions.
dearth, wer
AND
HALLMARK
MARKHALL-50c. BROADCAST-35¢. SEMI-SOFT COLLARS
The new lock-front, one-piece collar are Laund ry Shrunk
with the SUPPORTING ARCH. : ‘ ; es :
This new product of “Troy’s Master Craftsmen” is the most comprehensive
WILL NOT CRUSH. A WILLNOTGAPE. line of semi-soft collars offered to the trade—includes grades to retail
tA’ at 25, 35 and 50 cents.
Some 500 leading wholesalers act as distributors and carry the complete
line for immediate delivery.
TWELVE MILLION COLLARS
“Twelve Million Collars—the repeat orders for a single style” is our new style
book that should be in the hands of every retailer. Sent free on request.
In 50c. HALL, HARTWELL & CO., Troy, N. Y.
MARKSMAN. In 35c. grade; BROAD- Makers of HALLMARK Shirts, HALLMARK Athletic Underwear,
CAST—May delivery. SLIDEWELL and MARK TWAIN Collars
a ciel 2
30
MICHIGAN TRADESMAN
March 7, 1923
controlled enthusiasm, tact, persist-
ence, stick-to-it-iveness is to evolve
into a super-salesman. To multiply
this principle by every one of your
sales folks is to revolutionize your
business, to decrease your overhead
and increase your profits. It is the
road to achievement. It is the scepter
that will bring into being your busi-
ness aspirations.
o.oo
Why Need ee -in European
Politics
Grandville, March 6—Why mix in
European politics?
This question has been asked and
answered many times since the advent
of the ‘Harding Administration at
Washington.
Sixty-two years ago the 4th of this
month the first Republican President
took office at Washington. The elec-
tion of that man brought on the war
for the dissolution of the American
Union. Four years of loot and carn-
age followed, with the rise of the
Union from the conflict stronger than
ever in its history.
During that strife we came near be-
ing interfered with by our dear old
mother country across the brine. Eng-
land then would have given all her old
shoes to have seen this Nation torn
to fragments, thus weakening the
power of the feared Republic and giv-
ing Britain complete mastery of the
sea and a larger part of the land
throughout the world.
There can be no doubt but the scin-
tillations of Lloyd George are meant
to inveigle, if possible, your Uncle
Samuel into the meshes of European
diplomacy. For a time this has seem-
ed to be love’s labor lost.
A twinkle of light is, however, seen
in the-sky, and Britons are grinning
in delight at the prospect of getting
their hand grasp on the digits of
Uncle Sam, so that when the auspici-
ous moment arrives said Uncle Sam
can be yanked into the league of na-
tions through a side door.
Even the usually level-headed Hard-
ing seems to have fallen for the little
scheme of the Enghshman. The
President, coached by Secretary
Hughes, comes to the front with a re-
quest that the United States join the
Hague court, which is but another
name for a wing of the league we so
forcibiy. cast aside a few months ago.
Do we want that league now?
What has happened in international
politics which renders it either neces-
sary or desirable for us to join the
procession, which carried to its climax,
may be counted on to bring another
war.
Now that the United States is out
of foreign entanglements let her keep
her head and stay out. Oh, but this
is not an entanglement in the real
meaning of the term. It is a simple
little cousinly compromise with the
enemy which makes for friendly fee!-
ings at this present time.
It seems rather late in the- day to.
become so friendly with the overseas
combine, which is certainly taking
means to bring about fresh hostilities
among the nations of the world.
Europe’s friendship for the United
States is less than skin deep. We trust
it at our peril. There is no call for us
to meddle at all. Then why in the
name of common sense step in at all?
France is carrying out her own plan
for the bringing of Germany to terms
on the reparations question. With
that the United States has nothing to
do; and yet it would have something
to do on that line if by any chance,
we enter into a compact with foreign
nations at the Hague or elsewhere.
Now that we have been wise enough
to look after our own interests in
world affairs, it is simple idiocy for us
to come in at the eleventh hour and
make a big noise, which noise may
finally lead to complications of an un-
enviable nature.
The war pot is boiling even now in
continental Europe. Let it boil.
Should we interfere we may not only
boil but be boiled to a hardness more
than unpleasant for our constitution.
There is no doubt but that the Teu-
tons and Franks are in for another
struggle for the mastery in the not
distant future, and when the United
States pushes in at the side door, she
will be given a seat where she can
take part in another debacle that will
make the last one look like thirty
cents. : .
The future prosperity of this coun-
try depends wholly on letting Europe
and ‘her problems entirely alone. This
thought seemed to be established all
right soon after the last National
election. New statesmen have, how-
ever forged to the front; new ideas are
propagating and new schemes are
afoot to draw America into an un-
desirable combination, which is sure
to connect her with all the broils now
or hereafter to be on tap over there.
President Harding’s urge for us to
join this international court at pres-
ent established at the Hague, said to
be a permanent court for the adjudica-
tion of ail international squabbles,
seems, on the face of it a very harm-
less affair. It may be all that, but
since we have, to date, had no con-
nection with the arbitrations and court
proceedings of Europe, will it not be
well enough to remain aloof for a
short while longer? It would seem
the part of good sense to let this
court wag on for a while with all Eu-
rope interested, while the United
States remains on its own soil, a dis-
interested spectator of what is going
on over there.
No harm can come from such a
position; no complications which
might, through intrigue and double
dealing, place us in a compromising
position.
It is better to be safe than sorry.
We did not meddle in the Napolien-
ic wars, which we would have done
had we been party to a league of na-
tions such as has been contemplated.
If the nations of the old world choose
to wrangle and fight over disputed
territory, let them do so, it is not
our lookout. We have kept on our
own ground so far. It is the part of
wisdom to continue to do so.
Old Timer.
—_——_>-~>—____
A Conscientious Patrolman.
This is the story of a San Francisco
policeman who, through a conscien-
tious nightly inspection of business
property, instead of a more or less
perfunctory trying of door-locks, frus-
trated an attempt at arson and saved
a valuable property from destruction.
While making his rounds in the
business section, in the early hours of
the morning the patrolman came upon
an unlocked outer door. Deeming
this circumstance to be of sufficient
importance to warrant investigation,
he pushed open the door and entered
the bui ding. Before he had proceeded
far, his eye caught the gleam of a
[ghted candle burning in proximity
to what proved to be a pile of waste
paper, wooden boxes, and other in-
flammable material. The whole was
arranged for a “quick” fire.
This arson “plant” was on the
lower floor of the building, the upper
floors being occupied by a shirt and
overall establishment, with a stock on
hand estimated at $300,000. In all
probability, this merchandise would
have been a total loss but for the
thorough-going manner in which the
patrolman performed his work.
When questioned, the proprietor of
the establishment in which the “plant”
was discovered, offered an alibi seem-
ingly perfect; but one of the significant
features of the case, as developed by
a subsequent investigation, was that
when the owner’s daughter arrived in
response to a call for her father, and
before his whereabouts even were
asked for, she enquired breathlessly:
“What’s the matter? Was there a
fire?”
We are making a special offer on
Agricultural Hydrated Lime
in less than car lots.
A. B. KNOWLSON CoO.
Grand Repids Michigan
WANT TO
SAVE MONEY?
Use our salesbooks.
Made in all styles
and sizes.
50 books printed with
your name and ad-
vertisement, $3.75.
Write for particulars
and samples.
BATTLE CREEK
SALES BOOK CO.
R-4 Moon Journal BI.
Battle Creek, Mich.
139-141 Mm a
Both Phors
yi AND RAPIDS. MICH
Ask about our way
Grand Rapids, Mich.
BARLOW BROS.
9
Chocolates
Package Goods of
Paramount Quality
and
Artistic Design
Bell Phone 596 Citz. Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN
Fresh Stock
IT PAYS to keep your stock
fresh. Fresh goods sell more
quickly and bring repeat orders.
Our business is to help you give
your customers fresh goods. We
are continually endeavoring to
improve our already famous
quick delivery service.
Feature it to your customers,
They know what fresh goods
are worth to them.
NATIONAL BISCUIT
COMPANY
“Uneeda Bakers”
OU ayeteve k=)
~
cermin ponents
a
Su
e
wars & ines,” eA AMRCA SE ahaaleis
xtoomenates
March 7, 1923
MICHIGAN TRADESMAN - 31
Camp Roosevelt as a Boy Builder.
Chicago, Feb. 29—-A few years ago
the art of building better boys was
practically unknown, but each day
now brings to light new admirers of
this splendid undertaking which is
rapidly assuming its rightful place in
present day progressive education.
The project of better boy-building is
still in its infancy, but far greater
things may confidently be expected
under the added stimulus of popular
appreciation.
Major .F. L. Beals, U. S. A., may
rightly be placed at the head of the
list of workers in this new movement.
Realizing the country’s great need
for such training, he interested and
succeeded in‘securing the support of
such national organizations as the
War Department of the U. S. Gov-
ernment, the Chicago public school
system, the American Red Cross, the
Y. M. C. A. and others, in founding
a great outdoor playground where
boys could congregate during the
summer vacation period, off the
crowded city streets, away from ob-
jectionable pursuits and companion-
ships, and where, amid wholesome,
healthy surroundings, they could re-
ceive thorough training in health-
building, in education, and in. respect
for constituted authority and love of
American institutions. This _ play-
ground he named Camp Roosevelt,
and to-day, after four years of suc-
cessful effort, more than five thou-
sand happy boys who are better for
the training testify to the good results
of the Camp Roosevelt Plan for
building better boys. Twenty states
were last year represented at the
camp, and the camp map is constant-
ly growing.
Camp Roosevelt is located seventy-
five miles from Chicago, near La-
Porte, on Silver Lake, Indiana, con-
veniently near the great. railroad
metropolis. The site was formerly
occupied by a boys’ school, and the
numerous school buildings, mess hall,
club-house, canteen, gymnasium, and
other buildings of log and frame con-
struction provide comfortable quar-
ters for the boys. The larger boys
sleep in regulation army tents, while
the Jun‘or Campers live in their club-
house on the lake shore.
The camp is divided into three divi-
sions, the better to handle the vary-
ing needs and characteristics of the
boys. The summer schools division,
which includes seventh and_ eighth
grade and all high school subjects,
is recognized throughout the country
by educators as a school of high stand-
ing. The camp schools are on the
accredited list of public schools of
Illinois and Indiana. The R. O. T. C.
Division is primarily for boys four-
teen years cf age and over, who pre-
fer the health-building activties, while
the Junior Campers find a life of rom-
ance and joy in the Junior Division.
It is felt that this program of super-
vised work and play is one of the
best mediums of bringing out through
right activity the directed energies of
the boys. A staff of over one hundred
officers, instructors, Y. M. C. A. sec-
retaries, scoutmasters, physical train-
ing experts, etc. are on duty at the
camp during the entire summer to
assist Major Beals in the training for
“Better Boyhood.” This makes an
average of seven boys to an instruc-
tor. From this it will be seen that
boys receive almost individual atten-
tion, a thing impossible of accom-
plishment in any other type of camp
throughout the country.
Many new and advanced ideas will
be included in plans for the summer
of 1923. The schools will open on
July 2, and close on August 18, while
the R. T. C. Division and the
Junior Camp will begin on July 9, one
week later, and close on the same
date as the summer schools division.
Although in the nature of a public
institution, and boys from all parts
of the country are eligible, because
of limited facilities the enrollment
must necessarily be somewhat limited.
Major Beals is receiving applications
from all parts of the country, in his
office at the Board of Education, 460
South State street, Chicago, which are
promptly passed upon.
Parents and others interested in this
vast problem of “building better boys”
should interest themselves in Camp
Roosevelt. It is Progress’ latest move
in the right direction for a_ better
future American citizenship.
Peter A. Martenson.
—~-.
Does Not Show Real Business.
By the standards by which the
woolen trade gauges actual orders, the
great surplus of apparent business
which the leading producer now has
in fancy-back overcoatings is said to
be an actual reflection of the situation.
In other words, the orders said to be
placed for twice or more of the pos-
sible production which the company
can make of these goods are not con-
sidered to indicate that much real busi-
ness. It does naturally indicate the
extent to which fancy-backs are de-
sired in the market. But, beyond this,
the great overplus of orders is said to
be due to the fact that a numerous
group of clothiers has ordered from
two to three times their requirements
in the hope that the final percentage
allotted them will be larger. It was
pointed out yesterday that ordering of
this character is usually not done by
the more representative clothiers, who
have their careful estimates made and
genera‘ly get their exact orders filled,
but it is the procedure of that class
among which cancellations are com-
mon.
Rug Values.
An Oriental rug that is dated is
more valuable than one that is not,
and a date showing production in the
eighteenth or seveenteenth century
would add immensely to the rug’s
value. The inscriptions add to the
value of a rug if they give information
about the place or character of the
wearer: but as most inscriptions are
merely verses from the Koran, or from
some Persian poet, there is not much
help from this source. More import-
ant still as a source of historic infor-
mation is character of design. There
is a little rug in Berlin for which you
would not bid ten dollars, and yet it is
beyond price, and because of this its
loan to the Metropolitan museum in
New York has been refused.
—_22+2s—___
Brassiere Buying Good.
Buying of brassieres for spring con-
tinues brisk. One of the leading firms
in the field reports its January busi-
ness _as considerably ahead of last
year, and February is expected to be
one of the best months ever had. The
combination corset brassiere has been
the leading seller, its popularity hav-
ing been enhanced by the creation of
several new long models of this type.
Extra long flattening effect bandeaus
have also been particularly sought by
buyers. Some of these incorporate
advanced ideas in diaphragm control,
especially the models which feature
a new criss-cross boning.
soo
What It Means.
The usual advertisement: “The per-
son who picked up pocket-book on Ce-
dar avenue is known,” always means
“Maybe the person who got it is boob
enqugh to bite on this time-worn gag.”
i
rr
Holding Trade
at Home
is one of the problems confronting
the majority of retail merchants to-
day. Selling the right merchandise
at the right price is the solution.
In most lines you really can under-
sell outside competition if you select
the right merchandise. Then dis-
play your selling prices and see how
it helps sales.
Stock merchandise, the retail selling
price of which has been established,
either through being advertised to
the consumer or shown on the pack-
age.
Display and recommend
KC
Baking Powder
Same price for over 3() years
25 oan 25
the biggest baking powder bargain
on the market.
The price is shown in the advertis-
ing and on the package. It helps
you undersell outside competition—
keeps trade at home, and
insures your profit
Millions of pounds bought by the
government.
Reduction in freight rates July 1, passed on to the
trade in reduced list prices on K C
Write us. Let us show you the
greater profit In selling K C than you
can get on other advertised brands.
JAQUES MFG. CO., Chicago
Re reese aren earn cee ere ee ee ee enna ee
i
i
F
A
i
H
ES
,
eee RSE At eer a
MICHIGAN TRADESMAN
March 7, 1923
People Who Have Sunshine in Their
Souls.
Written for the Tradesman,
Do you live in an “Invalid” House?
I don’t mean a house where there is
an invalid; or a sanitarium devoted to
the housing of invalids. I mean, do
you live in an Invalid House of your
own making? Are you one? Into
which your soul has entered and shut
the door, fearing that some one or
something wholesome and health giv-
ing and liberating wil: get in and de-
prive you of your precious possession?
I have been living this winter in a
climate to which many people come
“in search of health.” I have been
struck by the number of people,
especially women, who have brought
with them and are living in Invalid
Houses—mostly of their own making.
Chronic attitudes of mind, that shut
one away from possibilities of life be-
cause of the choice of atmosphere.
Literally “enjoying poor health.”
One woman in particu’ar I watched
with great profit to myself. Her doc-
tor told me that she had nothing in
the world the matter with her; that
she was “a perfectly well woman, ex-
cept that she prefers to be what she
imagines to be an interesting invalid.”
All she needed, he said, was to get
out-of-doors, outside of herself, and .
lead a normal life.
She has everything in the way of
material blessings; she can afford, so
far as the money-cost of it is con-
cerned, to humor her invalidism.
Some queer twist of mind gives her
joy in staying most of the time in
bed, with the result that she has no
physical strength with which to en-
dure any kind of exertion. She has a
profoundly negative attitude of mind
towards the live joys and pleasures in
which her friends engage. She has
built up a set of inhibitions against
every form of sport; though, oddly
enough, once in a long time she will
engage in one, astonish her friends
by her skill for a single brief occasion;
then next time hide away in bed and
say she cannot.
The Invalid House that she has been
fashioning so long is a very elaborate
affair. She would not move out of it
for worlds.
What a depressing influence this
must be upon her husband and her
two love:y daughters! Long since she
ceased to play with them. They do
not permit themselves—outwardly,
anyway—to acknowledge any doubt
of the genuineneess of her invalidism;
they are very thoughtful and con-
siderate of her; but only yesterday,
when she suddenly decided not to go
with them on an expedition which
meant: much to them, I saw a look, a
flash of unspoken thought pass among
them. It was eloquent of understand-
ing.
Another woman complains of con-
stant headaches. Well, if you could
sce the life she leads, you wou‘d not
wonder. She is never alone with her-
self, she acts as if she were afraid to
find out that she long since lost what-
ever she may have had of inner re-
sources. She lives in an incessant
clatter of rushing about; her home
is the last place she wants to see;
she is forever starting for “somewhere
else.”
She thinks that her invalidism is
due to “digestive disorder of some
mysterious kind.” I guess it is, but
there is nothing mysterious about it.
She eats inordinately in quantity and
recklessly in variety, and despite pro-
hibition she drinks everything in the
way of cocktails of whatnot that
comes her way.
She ‘ives indeed in an Invalid House
of her own construction and lays up
within it the treasures of selfish dis-
ability which she values, but which are
of no use, only injurious, to herself
and those about her.
So different from the many real in-
valids, the real “shut-ins,” who live
in the sunshine of the soul’s out-of-
doors. To a very great extent, “ex-
ercise” is a state of mind,” as I heard
a man say. the other day.
We all know persons, physically
bound down, whose souls roam
through the spaces of life in the sun-
shine. Their rooms, where they are
confined through months and years,
are sunpar‘ors, where it is a privilege
to ‘be. Happiness lives there under
the conditions of physical limitation of
which the make-believe invalid gives
only an unconvincing imitation. Such
invalids, real ones, shed blessings and
sunshine upon every friend who comes
to see them. Such a one has sunshine
in her soul and passes it on to every-
one with whom she comes in Contact.
Ill and suffering though she be, she
refuses to live in any “Invalid House.”
Prudence Bradish.
(Copyrighted, 1923.)
——+- 2-2
Which Is Favored More?
Considerable publicity has been
given of late to the claim of certain
jobbers that men’s two-piece suits of
underwear are returning to popu/ar
favor and that an unusual demand for
them has set in. According to the
current bulletin of the National As-
sociation of Hosiery and Underwear
Manufacturers, ione of the enthusias-
tic boosters for shirts and drawers, as
against union suits, is of the opinion
that a publicity campaign for two-
piece suits would amply repay manu-
facturers of these lines. His opinion,
however, is not unanimously sup-
ported by the general run of jobbirg
houses. It is admitted that, during
the past year, there has been a big-
ger demand for separate garments
from the jobbers and retailers, but
this is attributed chiefly to the liquida-
tion of stocks of shirts and drawers
previously bought at high prices and
the consequent need of ordering these
goods for the Fall season.
a
Wash Goods Sales Helped.
The vogue for Egyptian designs that
has resulted from the Tut-ank-Amen
discoveries has done quite a bit in
stimulating the demand for printed
wash goods in this market. At the
same time it has checked more or
less the demand for woven fabrics,
which had been active. An almost
limitless number of patterns of this
order are now available in printed
order are now available in printed cot-
ton voi'es, batistes, etc., as well as silk
and cotton tussahs, cantons and simi-
lar fabrics, and both jobbing and retail
buyers are taking them freely. Other
goods which are selling well at the
moment are fancy ginghams and
fancy ratines. Unless the demand be-
comes too concentrated present in-
dications are that the stimu‘us afford-
ed by the Egyptian vogue is likely to
bring about one of the best wash
goods seasons the trade has had for
some time.
—_>++___
Taffetas Continue Quiet.
Although taffetas are believed to be
headed for a better Spring season than
was the case last year, the buying of
these fabrics at the moment is stil! on
a restricted basis. There were more
than a few. in the silk trade who, dur-
ing the closing weeks of last year, an-
ticipated the better busmess in the
yarn-dyed silks then prevailing, would
continue. The cutting-up trades, how-
ever, curtailed their operations in
these goods materially after the first
half of last month. Most démand at
present is from the millinery trade for
glace taffeta for trimming purposes.
There is a small ca‘l for navy, brown
and a few of the high plain shades
from other users. Prices are firm,
with a tendency to advance. Messa-
lines are quiet, with a limited demand
for them for lining and kimona uses.
Quotations. for these are still below
replacement costs.
2+.
Await Season Opening.
Retailers are now awaiting only
warmer weather before they generally
launch their Spring season. Garments
more than other merchandise, hold the
center of the stage, and the showings
of the new stocks of these will be at-
tended with a great deal of interest.
In local garment circles the belief
seems practically unanimous that the
early consumer response will be most
favorable, -with the Easter business
comparable to that of the- holiday
period. Through larger stocks, it is
also pointed out, retailers will be bet-
ter prepared than they were then. Sup-
port is also given the idea of a “double
season.” The first period according
to this notion, includes up to Easter.
This will be followed by a few weeks
of dullness in reaction, active buying
being resumed around the middle of
May.
How To Sell Coffee. .
The following essay earned for
Michael M. Stoltz of Hamilton, Ohio,
the first prize of $50 in a contest con-
ducted by the Joint Coffee Trade Pub-
licity Committee for the best coffee
merchandising suggestions:
I have increased my coffee sales
fully double in the past two years, fol-
lowing my own simple plans. Coffee
is king in the grocery business for a
profit builder and business attainer.
My father, who preceded me, taught
that the care and sale of the best coffee
is a fine art indeed. It is now up to
the retailer, to further good coffee
consumption by an intensive instruc-
tion and education of the critica’ cus-
tomer.
1. The retailer should secure an
excellent grade of coffee to be sold at
a fair profit. He should strive to ob-
tain that same quality, time after time,
from the wholesaler and roaster.
2. After the quality is there, much
care should be taken in its preserva-
tion. The bulk and package goods
should be protected as soon as it ar-
rives from the roaster. Keep the bean
clean and fresh in an airtight canister,
and place same in a dry and safe loca-
tion. Special care shou'd safeguard
the package class also. In warm
weather it is imperative that watch be
maintained over the old coffee on the
shelves and in the bins; the clerks
firmly ordered to push out such stock,
for the coffee readily goes stale and
the aromatic oils lost, so necessary in
a cun of fresh, cheering coffee. Order
goods moderately and be sure of real
fresh quality. Keep the mill clean and
ready and heed the customer’s com-
mand to grind coarse, medium or fine.
3. The retai‘er must remember
that the windows are the eyes of his
business. Every month feature a fine
grade of bulk or package coffee at a
special price. Put out an attractive
display and watch your sales mount.
The consumer, tired of an inferior
brand, is easily convinced by your
window salesmanship. Now and then
place reliable coffee on the sales
counter with the price and talk fine
coffee. Don’t leave it on the shelves
or in bins to die of age. You want
repetition in coffee, and a good grade
will bring that to your store. You
can always guarantee your best coffee
and tell your customers about it.
The coffee buyer who comes into
your place for the first time is a sen-
sitive customer, and the grocer must
be ever alert to please her with his
best in the line.
Ask her whether she favors a mild,
mellow drink or a coffee that has a
kick in it. Every family loves a sin-
gular cup of coffee. A friendly en-
quiry will elicit an answer on this all-
important matter. While the coffee
is grinding make a few more inquisi-
tions to the hostess about her coffee
pot and brewing. The sale over, one
more. coffee consumer on the road to
happiness, one more sale to the list,
is bound to bring her back. I have the
coffee, take the care the retailer should
display my quality wares to the pub-
lic in a pleasing nature, educate the
consumer as I must, and spread the
good word all along of increased sales
on good coffee. Old Kernal Koffee
cou'dn’t do better.
~._____. :
Old Public Schools Better.
Detroit, March 7—As a mother, I
have occasion to come in contact with
the teachers and school children of
to-day, and I have long been im-
pressed with the absolute lack of even
the barest rudiments of knowledge and
education displayed by the average
public school graduate. It has often
seemed to me that the graduate of the
old public school system was almost
as capable of fighting life’s battle suc-
cessfully as the high school graduate
of to-day with his added four years’
learning. As a mother, a property
owner and, therefore, a taxpayer, I
should be more than willing to pay
some additional annual tax if that
would help to give us better education
for our children and regular old-fash-
ioned 9 to 3 sessions.
Mrs. F. Astruck.
We are manufacturers of
Trimmed & Untrimmed HATS
| for Ladies, Misses and Children,
especially adapted to the general
store trade. Trial order solicited.
CORL-KNOTT COMPANY,
Corner Commerce Ave. and
Island St.
Grand Rapids, Mich.
DuMuIBCMe
in size.
630 SO. WABASH AVE.
Human Hair Nets
An Advertised Quality Notion with Unusual Profit Possibilities
Every Duro Belle Net is uniformly perfect in color and shape—always full
Important is the fact that dealers make $1.20 per gross more profit on Duro
Belle than on any other quality, well advertised net.
Buy Duro Bell Human Hair Nets from your jobber.
NATIONAL TRADING COMPANY
CHICAGO, ILL.
more money.
at lowest prevailing prices.
j
THIS IS THE PLACE TO COME
If you want the latest styles in staple wanted dry goods.
Our December Sale very successfully cleaned up our stock
merchandise and although deliveries are slow we have now received and
have in stock a large assortment of the latest merchandise,
staples, which you need for your Spring business.
Our salesmen will show you Samples but many merchants are better
satisfied to come into the House and pick*out what they desire.
We would appreciate a visit in the near future and are sure that
it would be to your advantage as then
out the exact merchandise you want.
tage to come now while the best patte
to say nothing of the fact that later deliveries will probably cost you
Your mail orders will be appreciated and will be filled the day received
COME NOW.
GRAND RAPIDS DRY GOODS Co.
BOBO
of surplus
particularly
you would then be able to pick
It would be much to your advan-
rns and assortments are available,
WHOLESALE ONLY
UD
i
MAVEN ONNGNCANC NG
iy
)
D
| Time to Purchase Now
All cotton goods are rapidly advancing in price. Mills are
sending us new quotations daily. We are holding our prices
down while our purchases last, but necessarily must advance
on new purchases.
Buy now while assortments are good and prices right.
PAUL STEKETEE & SONS
WHOLESALE DRY GOODS
GRAND RAPIDS, MICH.
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March 7, 1923
: MI
PRICES CURRENT ON STAPLE DR’ eee
List pri Y GOODS. cs
againat — before going to press, but not Z h Cambrice & Nainsooks. 35
= O Oo guaranteed Berkley, 60 —— ee 2 ae Childs W
ne Dress Goods. - a 6 21 “Bear” i wate —— —— 2 25
He Mi Wool Storm Serge ~~ 11% Comfortables, indian Blankets & Bath mond Hill “~—---—~ oo 10% Muslin Waist Walt sas Gabbe ie
in. All Wool Sto e —---— 64x78 B re 0@4 50
50 in. All rm Serge —----- lanket Comfortables ---—. Straw Ticking. Boys’
a Berges enone a Ta80 Comfortables — co : = Peather. Tekings er aaa ol wees Unis Sele teary ee ian
sh Poplar Cloth ’ 4x78 Comfo Seg —1i eeadiiet Gor caus Bight motes vaio sue 5
Juiliiards Novelty. Checks & Plaids 1 85 boas ‘Gomfortables — 3 00 te in tmp. Hol ‘Ticking KO Hgypt Ribbed Union Suits ----.. 1% a
oating --.. 1 50@2 00 72x ee “Hanes” N Rise .62
30 Bath Robe Blankets 7 35008 75 0. 958 Ribbed U. S. 6 00/44
Linings. Cords, Tasse lankets with 220 peat Pa "4 ; ” Ri 420
ye hee See Pes a 400 360 ag b0% Woo! Union Suita see i Gt
36 in. oon aapetie & colors Be 30x40 eee Blankets. zi% Heavy Piece oe 13 00/20
Windsor Cambrig Wooo ee 30x40 ‘Scalloped ——————-W-— Wo 72% Prints. cece Vests & Pants —= Pg/tt
. Radiant Charmeuse --------- 13% 36x50 Stitched |-------------- = ae n Various colors _-------- ‘i: Part Wool Vests & Pants _— eae
c sees ea ee Seen f
White Goods. 90 Bound --_-----_------------- 118 36 in. Bl Cheese Cloth. B Rise of .60
33 in. Sof ‘indian Head Camp Blankets Better ee Curity Gauze -—__- “Elanes"™ tee = neck. Ath, Stan. S. 4 75
36 in, a ee SR ee ee 01% 008%010 ea Ge pin check
44 im, Soft inish i ian we up Small _Spearheads ec SS EIR ek —
All Li de pg pias eae ae Auto Robes ~---—. es. er sizes eee annem 1 90 Velvet Vests & P: nderwear.
inen Finish %¢ yard more. = ems Sl CULE Oe ee Ae a aig 25418
Ginghams 66x80 Wool sel gesagt Ne 2.00@ 8.00 slvet Fleeced Union Suits — ee
27 in, Pletn Se 66x 80 All Wool —-—-n---n-m-n~ 5 75Q6 25 37 in. White oo Med. Weight Fleeced Uni “Rilse. 62%
ce q 00 ’ White & Twill. Shaker 12%¢ ni j :
33 = Checks & — ae 70x80 All a us e,30@! 69 Cashinere ‘twill Twill. Shaker aa Part Wool Union Suit sss “vise 50. .
ids Cee ee ee State Gila a u oe .
Bp go & Plaids, better Saas 19% s Comforts. 27 in. oon Sone Do eee Velv eens 13 oe
22 y from _-_-_. r mall sizes cheap Grad 36 in. Ligh utings -——-—— men Pieter Union out
el ie eee TS . oes ae ae
ica oe mm So ‘ oe Sprin
a0 tn. Oreniidica all colors ee ee ae i Mis: rin
2 in. Organdies, ail colors <= Buty ns Sheets a nee Notions. 7 LSsi “Sealpax™ gut Union, Suits ~- 435
in, A Cloth ~----~-~---~ equot -- if na : ts
27 in. oe er nne --- see 63x99 Peauot SU ee ae 15 95 Kohinoor Shas, <----------------- 60 Ladies’ **
Piss & Ser. Crepe 17 ane oat 17 36 Wilsnaps, » BYO. —----_---~~--~ 70 7 lb. Brush Back V Underwear.
36 in. Challies Crepe ------ 20 @27% ano 17 35 Satin Pad S oe Pat leila 16 ie +k Vest & Pants, Reg. 7 75
= in Madien 0 as eee as Pee -_— 19 00 eee fly swatters —— ------ ="2 00 Heavy Fleece Vest & Pants Ex. 8 50
2 in. Sunes co - 26 an oa. ae ee ee LY ecgcell acest 15 w nts, Reg. 8 50
in. Chiffon, from -.- 22% @35 68390 Pevecteli 2065 § ork needles, per M. _----------- 2 60 ool Vests & Pants - 9 00
27 in. Poplins -———- - 22%¢@%,, 93x99 Pepperell ——-----—------— ne aS pon Agen aagip fe ee Reg. 15 00
fo Ponies hon ee 72x90 Pepperell —W-W-W-W---------— 14 71 ae tae ae & a oe. a od. We 8 tb. Ribbed U.S. Reel 8
a aoe. 0 300, aa S. --Reg. 8 75
Pe gue Ponce 16 86 a Pins S. S., 160, ol = ---- 46 11 lb. Brush Back Union Su Ex. 9 00
36 in. 64x60 reales. 91560 Pooper _- 16 45 Breas Pins S. & 300, per — ---- 43 Si its, Reg. 13 50
a cn. lente a Darks 17 eee eeerae ee -o Coats i c., a - ilkateen & Wool U. S. Bs. Boe
6 in. 80x80 _____- or , Darks 17 BeeOnd eee ee 5 Glarks b done ---- eS
pales Lights 21%, Darks Doe 31x99 Lockwood ee is = J. J. Clarke Thread, F _ ee. 3 er. & Wool Union Suits ‘tee 23 00
18 in. P Crashes. eo Seamless Sheets __.-_____-_ 18 34 — ge and Singl 0% less. ae yee of the Loom 1% 176 N a eavy Cotton Hose _.___- 00 onor Bright’ ‘Stifels WW: ee 8 50
6 e 2nds proportions ie ee — 2 eedle Cotton Hose... 160 _,, Stripe Romper, abash
dtz8) Woolnap Biatds nn 4 Big Injun -—-—----- im 00 needle tall mer a hee tite Meat moe
x84 Woolnap Plaids __-.---.---- 4 6 Ser ae 240 n mercerized Hose ___- rim ----.-__- .
ey 4-4 P eedle fibre ose .... 3 00 Monor Hilekt” Flas Eiloe Ronipe: 85
econ ~ Se ing isa ; = fr meh Rock i Cottons. ‘ Rulsom: - Fead Silk’ Hove Hose —...-- 4 75 Red trim -_ ie Blue Romper, 50
Singles and Si Velvet —--—---022-2 ooo 6 Nelson’ ckford aon a _ ce ee
Sel? inde ‘sroportionately. Cheaper Cottons is Nelapw's Rockford socks, bal,“ 150 Miday Biogsea, ned, groan oF #
Cee pdl. __ navy,
no iomei 4. et ae Sox ome £90 Tricollette Overbiox woo! fian., ys ge
eo 8 bees = rere Percale ca a Te, 3 26
x ercal 3 ------
le aprons, Indigo ______ : =
MICHIGAN
ene eee Deg eee rear mete tere eee
sn SS a aceon
TRADESMAN March 7, 1923
=
=
i
—
Canneries Provide Stability To Towns
The value of a cannery or canneries
to a farming community is a’most in-
calculable. They furnish employment
to some during several months and to
others during the entire year. They
give to the growers a quick market for
all suitably produced: canning crops
enabling the growers to vary their
crops and production,
cuperate their lands through
of crops.
They bring the
the raw products of the farms into the
community and in close contact with
the farms, orchards, groves, fields and
gardens, thereby saving the
freight paid on the raw products in an
unprepared state. Canneries pay lo-
cal taxes and help to support the com-
munities in which they are located.
There is always demand for its out-
put, if competently prepared, and its
output brings money into the
munity and furnishes an economic
counterbalance of growing and manu-
facturing in the same locality, without
_which a community cannot become
important, from the fact that its in-
dustries and interests are one sided
and must pay tribute to some other
community which has the facilities
which it lacks. John A. Lee.
changes
manufacturing of
gross
com-
——_+2-—_____
More Meat Consumed.
The big gain in the per capita con-
sumption of meat in the United States
during 1922 is cited as evidence of
our increasing prosperity. The aver-
age consumption last year was 149.7
pounds. This is six pounds more than
the per capita consumption in 1921,
and is the highest figure since 1911.
The production of meat last year was
slightly less than that in 1918, but
that was a year of great war effort.
Consumption was then rigidly cur-
tailed by the ‘“‘meatiess days.” and ex-
ports were enormous. That situation
is now wholly changed. Ever since
the war the exportation of meat prod-
ucts from the United States has
Steadily diminished. There is now
practically no foreign trade in Ameri-
can beef. This is due to the low
purchasing power of European coun-
tries and the adverse effect of depre-
ciated currencies. On the other hand,
the demand for lard continues good,
and Germany thas been a heavy pur-
chaser since the war. The increased
domestic consumption of meats tends
to offset to some extent our declining
exports.
————__s 2 >
Did You Ever Stop To Think—
Written for the Tradesman.
That you shou'd wake up and keep
awake.
That the necessity of improving the
roads with a view of catering to the
tourist, is a good one.
and thereby re--
That however the value of the high-
way to the farmer is often lost sight
Of:
That they are his first and principal
transportation means of marketing his
products.
That they are the arteries of the
economic and social system of the
country.
That on their condition rests the
amount of transportation charges that
added to the gross costs of
products, and the more fully
they are developed, the less. that
weather conditions are allowed to clog
the flow of traffic.
That the loss from bad roads showd
be reduced to a minimum. Not only
to te the farmers’ market, but to
shorten the time and reduce the spread
farmer and the
must be
farm
of price between the
consumer.
That the farmer should be able to
haul to market twice as much, twice
as often, with good roads as he has in
the past with poor roads.
That if the farmer is to be put in a
position to help influence the price of
his products by not dumping them on
the market for fear of unseasonable
weather, he must control the condi-
tions of his roads to his markets.
That without proper road _ condi-
tions, orderly marketing can never be
accomplished.
That traffic over the highways has
been so greatly intensified during the
past few that this method of
transportation needs earnest and care-
R. Waite.
years,
ful consideration. E.
Efficiency.
A red-headed Irish boy once applied
for a position in a messenger office.
The manager, after hiring him, sent
him on an errand in one of the most
fashionable districts. Half an hour
later the manager was called to the
phone and the following conversation
took place:
“Have you a red-headed boy work-
ing for you?”
“Yes,”
“Wel’, this is the janitor at the Oak-
wood apartments, where your boy
came to deliver a message. He in-
sisted on coming in the front way and
was so persistent that I was forced to
draw a gun.”
‘Good peavensi You didn’t shoot
him, did you?
“No, but I want my gun back.”
Any woman will look before she
leaps if there is a mirror handy.
JUST-PLUCKED EGG FARMS
Distributing
NEW -LAID FANCY EGGS
Direct from the producer.
Write for quotations.
HOPKINS, MICH.
CHEESE
BUTTER
EGGS
SPECIALTIES
Motto—‘Quality-Cooperation-Service’’
D1. VAN WESTENBRUGGE
GRAND RAPIDS—-MUSKEGON
cael ct |
efoy-
aes eas y
Order a bunch of GOLDEN KING BANANAS of
ABE SCHEFMAN & CO.
Wholesale Fruits and Vegetables
22-24-26 Ottawa Ave. Grand Rapids, Mich.
WHEN YOU THINK OF FRUIT—THINK OF ABE.
THE TOLEDO PLATE &. WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass
All kinds of Glass for Building Purposes
801-611 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN
MILLER MICHIGAN POTATO CO.
Wholesale Potatoes, Onions
Correspondence Solicited
Ww Al ith Buildi
Grand Reside Michigan
Frank T. Miller, Sec’y and Treas.
Remember—
FORTUNA CANNED GO00s
Once Used Always Used
Distributed Exclusively by
LEWELLYN & CO.
WHOLESALE GROCERS
GRAND RAPIDS DETROIT
ALWAYS
USED
ONCE
USED
AT YOUR GROCER
KENTSTORAGE COMPANY
GRAND RAPIDS - BATTLE CREEK
holesale Distributors
toy
wig Me
i
:
‘
'
:
‘
March 7, 1923
MICHIGAN TRADESMAN
37
Contests Which Tend to Increase
Sales.
Written for the Tradesman.
Although many merchafits continue
to use so-called voting and guessing
contests as aids to increased sales,
this method of attracting possible cus-
tomers to a store*has fewer advocates
than it once numbered.
Inquiry among a number of reput-
able merchants who have experiment-
ed with voting and guessing contests
has disclosed a difference of opinion
as to the results obtained. Practical-
ly all of the merchants interviewed,
however, agreed that these contests
almost always have failed to increase
sales perceptibly.
The greatest asset these contests
possess, many merchants said, is their
tendency to give the stores conducting
the contests more or less publicity.
Many merchants spend large sums an-
nually merely to keep their places of
business before the public eye. To
quit advertising is to be forgotten, in
the estimation of those merchants
who consume much costly advertising
space merely to acquaint the public
with the fact that they still are in
business at the same location.
The desire to acquire something
without being forced to pay for it
probably always will be a character-
istic of the human race. It is this de-
sire that impels people to enter any
contest in which they have even a
remote chance to win something,
whether the value of the prize be great
or little. After the contest practically
a‘l of the contestants promptly forget
the store which conducted the con-
test, many merchants have found by
careful observation.
Merchants who have been disap-
pointed in results obtained by con-
ducting such contests advance various
theories to explain their failure to ob-
tain desired results.
The fact that the jar of beans, or
the melting piece of ice, or the slowly
burning candle was kept in the win-
dow of the store conducting such a
contest is believed by the majority of
merchants interviewed to have been
principally responsible for the lack of
tangible and permanent beneficial re-
sults.
The contest that does not compel
people to enter the store in order to
sbtain information needed to make
the’r estimates or guesses is not likely
to produce the results the merchant
conducting the store hopes to achieve,
many merchants agree after studying
the contest plan thoroughly.
One of the contests which seem to
have had the desired results necessi-
tated everyone to enter the stores
holding the contest in order to obtain
the data needed in preparing the re-
quired answers or guesses. Not only
was the contest productive of just as
ffumerous guesses as other contests,
sales actually were increased while
this contest was in progress.
This contest also had the valuable
advantage of resulting in securing
numerous suggestions which enabled
the stores to improve their arrange-
ment. of merchandise. Prizes were
offered those persons who submitted
the best lists of suggestions or criti-
cisms concerning the interior arrange-
ment of the stores,
Another contest which seems to be
productive of good results is that of-
fering a prize to the person guessing
nearest the number of persons making
purchases at a store between opening
hour Monday morning and closing
hour Saturday night. Merchants who
have given this kind of contest suc-
cessful trials attribute its success to
the fact that contestants cannot stand
outside the store and surmise as to
what is transpiring inside the store.
A certain percentage of persons enter-
ing a store will make purchases, so
this contest is certain to increase sales.
The increase will be large, under fav-
orable conditions, if the store adver-
tises its contest adequately.
Practically every merchant strives
to increase the number of persons en-
tering his store, for experience has
taught them that to increase the num-
ber of possible customers is tO. in:
crease the number of actual customers.
In order to insure positive favor-
able results from a contest, therefore,
experience of many observing mer-
chants seems to teach that a store
must conceive a contest that neces-
sitates contestants entering the store
in order to make their guesses or
estimates.
Newspaper advertising has. been
found the best means of attracting
attention to contests. If contests are
to succeed, the public must be notified,
and the laws of many states do not
permit the mails to be used in con-
ducting contests of these types. It
is always advisable to investigate the
local laws thoroughly before perfect-
ing plans for conducting a contest in
your store, and it also is equally ad-
visable not to attempt any contest that
already has been used in your locality.
The public tires of repetition and
shuns the store that copies its com-
petitors. A. G. Keeney.
—_2+2s___
Knit Together in Love.
God is calling to the masses.
To the peasant and the peer,
He is calling to all classes,
That the crucial hour is near;
For each rotting throne must tremble,
And fall. broken in the dust,
With the leaders who dissemble,
And betray the people’s trust.
Yes. the voice of God is calling,
And above the wreck, I see
And beyond the gloom appalling,
The great government to be;
From the ruins it has risen,
And my soul is over-joyed,
For the school supplants the prison,
And there are no unemployed;
And there are no children’s faces
At the spindle and the loom;
They are out in sunny places
Where the other sweet things bloom;
God has purified the alleys,
He has set the white slaves free,
And they own the hills and valleys
In the government to be.
Joa Ds
Weber Flour Mills Corp. Brands.
ea tabla) 2.4. ee $7.60
Oven Spring ------------------------ 7.25
For Sale by
KENTSTORAGE ComMPaNy
Grand Rapids—Lansing—Battle Creek
Wholesale Distributors
Moseley Brothers
GRAND RAPIDS, MICH
Jobbers of Farm Produce.
M. J. DARK & SONS
GRAND RAPIDS, MICH.
Receivers and Shippers of All
Seasonable
Fruits and Vegetables
E a ‘Meal
Ver
enyd
HEKMANS
Crackers and
Cookie-Cakes |
BANANAS
GROCERS—Once a buyer of Hek-
man’s Baked Goods, always a buyer.
That’s dependable, profitable business.
kman Discuit (o
“of
Grand Rapids.Mich.
An all year ’round fruit
DELICIOUS
NUTRITIOUS
WHOLESOME
Sold only by
The Vinkemulder Co.
GRAND RAPIDS, MICH.
Mail us your orders.
Watson-Higgins Milling Co.
GRAND RAPIDS, MICH.
erreur
NEW PERFECTION
The best all purpose flour.
RED ARROW
The best bread flour.
Look for the Perfection label on
Pancake flour, Graham flour, Gran-
uated meal, Buckwheat flour and
Poultry feeds.
Western Michigan’s Largest Feed
Distributors.
You Make
Satisfied Customers
.when you sell
‘‘SUNSHINE”’
FLOUR
Blended For Family Use
The Quality Is Standard and the
Price Reasonable
Genuine Buckwheat Flour
Graham and Corn Meal
J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN
“THE COMMUNITY CLUB.
How the Plan Works Out at South
Haven.*
I have come here to-day to sell you
a community club. I am going to sell
it to you because it is good for you
individually; good for your business as
retailers; good for your town, your
State and your Nation—and because
you will like it.
A community club is an organiza-
tion of farmers and city folks meeting
primarily for the sake of getting bet-
ter acquainted; a!so to discuss topics
of common interest. The only con-
ditions required for membership are
an interest in community affairs and
50 cents.
The community club is just as
that. In organization it is- so
simple that one keeps thinking there
must be something more to it: but
when you come to know its achieve-
ments you realize that its simplicity is
the expression of profound and funda-
mental truths.
All meetings are noon meetings—a
dinner, usually followed by a speech,
with games in summer. Summer
meetings are picnics at the home of
some farmer member. Dinners are
pot luck. Each family brings silver
and sandwiches for themselves, but
everything else—meat, salad, pie and
cake goes into the common larder and
is distributed by a dinner committee.
It is absolutely taboo for anyone to
bring food and sit apart in a little ex-
clusive group and eat it.
This dinner arrangement gives the
community club much of its great in-
fluence—the informal, easy-going visit-
ing before the meal the actual break-
ing before the meal, the actual break-
around a friendly board. It creates a
body of sentiment that it is impossible
to over-estimate. It is the modern
adaptation of those primitive customs
which made the men of a community
as of the same household.
There is no set hour for adjourn-
ment; no rush back to business, as
with lunch clubs. No one wants to
hurry away. This may be in part be-
Cause meetings are monthly. Summer
meetings, which are Picnics, occupy
the most of an afternoon.
A speech on some topic of common
interest fosters the friendship of town
and country. Likewise, the friendly
rivalry of business men and farmers
in a game of baseball: or hotly con-
tested and hilarious foot races for
their wives or the competition of their
children. All these increase the ap-
Preciation of our common humanity
and in the same degree reduces our
feeling of class consciousness.
You are interested in knowing ‘how
such an organization develops co-
operation between retailer and farmer.
It seems to me that conclusion is so
obvious as to scarcely need enlarge-
ment. I have it on the best of author-
ity, however, that if you cannot have
a man’s goodwill and his business, then
retain the goodwill and let him take
his business where he may. Yet it is
true, that so long as there is a per-
sonal element in the equation of busi-
ness, that if you have a man’s good-
*Paper read at annual convention Mich-
igan Retail Dry
T. M wyer. of South Haven.
Goods Association by _
MICHIGAN TRADESMAN
will likewise you will have his busi-
ness also.
In order to gain the greatest amount
of co-operation between the business
man and the farmer; in order to make
your community club of the most
profit; in order to enrich your own
life with a new meaning, I suggest that
you forget all about the co-operation
that you are going to gain. Forget
all about the commercial aspects of
the organization. Just remember that
the expedient thing is the right thing
and that the right thing is the ex-
pedient thing.
An old Danish proverb, “How can
I hate my neighbor when I know
him.” TI like it better in the positive
form, “I must love my neighbor when
I know him.”
And who is my neighbor? This is
an old, old question and a very live
one. In all this rumpus in the Ruhr
a live question more than ever before?
I am sure we all take our National
destiny seriously and however it is to
be done we all wish the world to be
made more safe for democracy. In
a world yet so poorly organized there
will yet come the demand for the
stern arbitrament of arms, but plainly
our first duty is to put our own house
in order. In other words, I am posi-
tive that the best way to make the
world safe for democracy is to make
democracy a wholly (holy) desirable
thing. :
And while our country is divided
into camps armed with the weapons of
strikes and lockouts and blocs and
filibusters and while we have with us
labor unions and farm bureaus and
business men’s organizations; while
class consciousness is thus fostered, it
is certainly plain that there is yet
room for improvement in the quality
of our democracy.
_ Furthermore until you can banish
from your home community the old
idea that the city limits is a line of
definite demarkation; that it not only
marks a place on the map, but also
a difference in men; that the man out-
side the city limits is a rube and a
hayseed and that the man inside is a
crook; and that all middlemen are
profiteers—until you can do this, I
say, there is a place in your town for
a community club.
Whatever I have had to say about a
community club is a description of a
condition, not a theory. It is a fact,
not a supposition. It is something
‘which has been worked out, tried, test-
ed and found sufficient to needs. South
Haven has a community club with a
membership of more than 250. Battle
Creek has nearly twice that member-
ship. There is so great a difference
in population and in conditions in
these two towns as to prove that the
community club is a live force in
small towns and large cities.
Wherever the community club has
been tried it has been found to in-
crease the spirit of co-operation be-
tween retailers and farmers; it has
been an influence to break down class
consciousness; it actually does foster
Patriotism, local, State and National in
every community.
—_2+2___
Every time you quit a job without
finishing it, you make it easier to quit
next time on that or some other job.
March 7, 1923
The Mill Mutuals
AGENCY
Lansing, Michigan
Representing Your Home Company,
The Michigan Millers
Mutual Fire Insurance Co.
And 22 Associated Mutual Companies.
$20,000,000.00 Assets
ea mene
Is Saving 25% or More
Insures All Classes of Property
ROBERT HENKEL, Pres. A. D. BAKER, Sec.-Treas.
Finnish Mutual Fire Insurance Co.
ORGANIZED IN 1889.
AMOUNT OF INSURANCE IN FORCE DECEMBER 3ist, 1922 ____$6,033,803.00
TOTAL ADMITTED ASSETS DECEMBER Bene, Spee ce ee 264,586.56
NET CASH SURPLUS OVER ATLL LIABILITIES 212,718.32
DOUBLE DIVIDEND PAID IN 1922, Three and Four Year Periods __ 49,113.47
DIVIDENDS PAID POLICY HOLDERS SINCE ORGANIZATION __ 453,374.50
FIRE LOSSES PAID POLICY HOLDERS SINCE ORGANIZATION
262,478.56
Assets per $1,000. of Risk ___ $43.68 Surplus per $1,000. of Risk ____ $35.25
Loss Ratio to Premiums ______ 36144% Expense Ratio to Premiums __ 18%%
Loss Ratio to Income ee eee Expense Ratio to Income ______ 17%
Average Loss Ratio of Stock Average Expense Ratio of Stock
Companies 220 56% Companies 2 42%
DIVIDEND FOR 1923
207%
MERCANTILE AND DWELLING
RISKS SOLICITED
Are you saving 50% on your insurance costs? You should
investigate. Write for further information to
C. N. BRISTOL, Gen. Ast.
FREMONT, MICHIGAN
F. A. ROMBERG, Gen. Mer.
CALUMET, MICHIGAN
@
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Bamrnnmnnne
March 7, 1923
MICHIGAN
TRADESMAN
Rubber Merchandise Most Abused of
All Footwear.
In most cases when rubber goods
are returned to the store by customers
because of damage, it is generally the
fault of the wearer or poor fitting.
With proper care rubbers and rubber
footwear will almost always give sat-
isfactory wear.
Rubbers are the most abused of all
footwear. First it is important to store
rubbers in a cool and dry room. Rub-
ber footwear should never be exposed
to dampness or heat and tissue paper
is used to prevent rubber goods from
touching.
Unless rubbers and over-wear goods
fit the shoe properly unusual wear is
centered on a special part of the foot-
wear and it will give away first in that
spot. In the case of flapping arctics
the jersey cloth uppers are subject to
unusual service because of the con-
tinual rubbing as the person walks. A
woman with a high instep may not
buckle the lowest buckle thus causing
friction between the bulging cloth at
the ankle and resulting in the arctic
wearing through.
The novelty over-gaiters should al-
ways fit the shoe perfectly, otherwise
one or two parts of the gaiter will be
called upon for unusual service and
give away quicker. The same applies
to rubbers.
Unless the rubber is correctly fitted
to the shoe at the heel, it wili wear out
quicker and the customer generally
feels that the original merchandise was
faulty. Yet a woman often enters a
store wearing a low heel shoe, buys
a pair of rubbers to fit, and the next
day wears the rubbers over a shoe
made over an entirely different last.
Manufacturers of rubber over-wear
merchandise are constantly receiving
complaints regarding poor wearing
footwear. Almost without exception
an investigation proves poor fitting or
improper care of the merchandise was
responsible.
The merchant who fails to fit rub-
bers and over gaiters correctly is one
who generally has the most complaints
regarding this type of footwear.
Rubber goods should never be ex-
posed to the heat, yet many people
place them near radiators and on
trains place their feet on the steam-
pipes.
Rubber footwear should never be
hung at the ceiling, yet in many of
the country stores one finds rubber
boots and shoes suspended from the
ceiling. Asked why he did this, one
country store keeper replied he could
look up and read the sizes from the
floor and he didn’t have to pull out so
much stock. The store was heated by
an old-fashioned stove which drove
its heat toward the ceiling. In this
case the boots were being damaged be-
fore reaching the consumer.
Sa'esmen from the rubber factories
report wholesalers are ordering earlier
and in larger volume this year.
The factories are rushed to capacity,
in most instances and there is an ac-
tive demand for labor. Orders in
some plants have piled up and some
wholesalers who expect shipments
about April 1 will not receive deliver-
ies until later.
Rubber footwear makers do not look
for the return of high boots. A certain
percentage of high boots are always
worn by conservative women, but the
tremendous hold the low shoe has
with the younger women, has been the
opening rubber footwear companies
needed. They have taken advantage of
this, and their creations and the intro-
duction of the style element has met
with response. Manufacturers are go-
ing ahead with the conviction the low
shoe will continue in. vogue next win-
ter at least.
———_>> >
White Oxfords Promise Well.
The favor with which white buck-
skin oxfords for men have met at
Miami, Palm Beach and other well-
known resorts this winter is being re-
flected to a considerable extent in the
way this footwear is being bought for
spring by retailers in the larger cities.
With the more conservative trade all-
white shoes are taking best, while
buyers who lean toward novelties are
purchasing oxfords showing the use of
tan calf, black calf and other leather
saddles in combination with the buck-
skin. A good many of the popular
models are made plain, but some of
them are trimmed with foxings and
wing tips. The oxfords in question do
not really come into the sport shoe
category, but are designed chiefly for
street and beach wear.
——_——_> 22
Southern Advice to Germans.
Nashville, Tenn., March 6—Could
not Germany learn a lesson from the
South? We fought four years, lost
our slaves, money and almost every
thing we had. Our Jands grew up in
bushes and briars, our stock had been
eaten up, many homes burned, thou-
sands of our best men killed. We
were whipped, then ruled by carpet-
baggers and scalawags and ungrudg-
ingly have been. paying pensions to
soldiers who whipped us nearly sixty
years ago. From the day we laid
down our arms we went to work, in-
stead of whining and sending out
propaganda, trying to enlist the syni-
pathy of somebody, as Germany is do-
ing to-day. Working is why the
South is getting rich and richer as the
days go by. A good licking is not
bad for anybody sometimes if he ac-
cepts it as we did—gets up and digs.
J. B. Martin.
Grades in Business by Stocking
HIRTH-KRAUSE Shoes
— }
rel
ES !
MORE
a MILEAGE
HI KR PLAYMATE
RUTH SURE-SNUG
No. 407
$3.75
BECAUSE.
They Have Instant Business Acceleration
They Have Frompt ‘Pick Up” in Sizing in
They Are Grief Defying and Style Expressing
They Hold the Road, and Insure Pride of Ownership
They Have a Pull of Sale in High Gear on the Steepest Hill
of Competition Without Any Labor or Noises of Dis-
satisfaction.
CLIMB IN NOW. LET US DEMONSTRATE TO YOU
WHAT GOOD TRAVELERS THEY ARE.
HIRTH-KRAUSE COMPANY
From hide to you.
Shoe Mfgs. and Tanners
Grand Rapids, Mich.
You Will More Securely Make the
Spring = Summer
‘5 10g
LEADERS
Spring is nearly here. Soon your customers will
be calling for oxfords. You'll want to be prepared
with the H-B line of $5 to $6 leaders. Every week
we're telling to Michigan folks in the two state farm
papers about H-B shoes, and sending them to YOU
to buy. Cash in on this advertising by featuring
Herold-Bertsch goods in your windows and adver-
tising, and stocking the complete H-B line.
HEROLD-BERTSCH SHOE COMPANY
GRAND RAPIDS
reer rreenrcagnenesaesnnctannastincresnrsarshemnansecasisees aseniseangicis
March 7, 1923
Experience Succeeds Inexperience at
Bancroft.
The furniture and lease of the Ban-
croft House, at Saginaw, has been
taken over by the United States Ho-
tel Co., which conducts the Durant, at
Flint; the new ‘hotel at Windsor; the
Rochester, at Rochester; and several
other Eastern and Canadian hotels.
The amateur management which made
the hotel a joke in the estimation of
the traveling public has been replaced
by experienced management which
will do all it can to overcome the un-
fortunate environment and bad repu-
tation the hotel acquired under the or-
iginal management. The Bancroft
was wretchedly designed and cheaply
constructed, but these defects will be
greatly minimized by the organization
which is now in control. The good
people of Saginaw shou!d have built
a thoroughly modern hotel while they
were at it, but the Bancroft will prob-
ably have to meet the requirements of
the traveling public until the growth
of Saginaw, which is now assured,
makes it necessary to create another
and more creditable hostelry.
Apropos of the above change from
competence to incompetence, the fol-
lowing correspondence will ‘be of in-
terest:
Saginaw, Aug. 19—Owm page 33 of
the Michigan Tradesman published
Wednesday, August 9, 1922, appears
an article under the heading “Gabby
Gleanings From Grand Rapids,” a por-
tion of which article is false, malicious
and libelous, which article has refer-
ence to the Bancroft Hotel, Saginaw,
in which it is claimed:
The Bancroft House (Saginaw) is
a good deal of a joke in some respects.
The corner rooms in the hotel were
planned without baths, according to
the statement of the assistant manager.
The baths which were installed in
other rooms comprise four foot tubs
—about large enough to bathe a small
child, but utterly inadequate for the
use of adults.. The dining room is
kept delightfully cool by means of
fans and the food is excellent and
well cooked. The service in the diriing
room is poor, due to lack of proper
supervision on the part of the head
“waiter.
The directors of the Bancroft Ho-
tel Company have requested us to
write you asking for a retraction of
this article, pursuant to the laws of the
State of Michigan.
The statement that the corner rooms
were planned without baths, accord-
ing to the statement of the assistant
manager is untrue. These are suites
of rooms comprised of a living room,
bed room and bath. Further, the hotel
has no assistant manager and a state-
ment of this kind never could have
been made by any one in authority.
You further state, “The baths which
were installed in other rooms comprise
four foot tubs—about large enough to
bathe a small child, but utterly inade-
quate for the use of adults.” This
statement is not true as the tubs in all
rooms are five feet long and two and
one-half feet wide.
You also claim that the service in
the dining room is poor due to the
lack of proper supervision on the part
of the head waiter. This fact is not
true as the head waitress is a very
fine lady ‘and performs her ‘service to
the satisfaction of the guests, the
manager and the board of directors.
We desire this retraction to be pub-
lished in the same type and in the
same position that this article appear-
ed in.
The directors and manager of the
hotel cannot understand how such an
article could have been published in
the Michigan Tradesman.
Beach & Beach.
Grand Rapids, Aug. 22—Your letter
to ‘hand and contents noted.
I wrote the item you refer to, which
was based on my personal experience
at the Bancroft House.
I wrote in advance for three rooms,
describing exactly what I wanted. I
received a reply, signed “Assistant
Manager,” stating that I had been as-
signed rooms in exact accordance with
my requirements.
When I arrived the clerk assigned
me rooms which were not in keeping
with my written request and the As-
sistant Mianager’s statement. I de-
murred to accept the rooms, whereup-
on the clerk said: “Wait.” I will call
the “Assistant Manager.’ The latter
appeared and said he was sorry he
could not furnish me the rooms I had
requested by letter, because none of
the corner rooms were constructed
with baths. I asked him why he had
written me as he did and then failed
’to make good, to which he made a
confused and somewhat incoherent
reply which I did not understand.
I took the rooms assignéd me under
protest, telling him very plainly that
that was my first and last visit to the
Bancroft so long as it did not keep
faith with its guests.
All the statements made in the item
you complain about are ‘based on fact,
except, perhaps, the statement regard-
ing the length of the bath tubs. I did
not measure them and if you want a
correction of this item, same will be
cheerful'y forthcoming.
I cannot retract any other essential
feature of the item without stultifying
myself, which I will not consent to do
under any circumstances.
I do not regard the item I wrote as
libelous. I do not believe that any
judge would construe it as libelous. If
you think it is you have, of course, re-
course to the law. I have had thirteen
libel suits during the forty years I
have published the Tradesman and
won out every time. I shall confident-
ly expect to win in this case, because
I can prove every material statement I
made; in fact, I never make any state-
ment in the Tradesman which I am
not prepared to prove. :
I always write in advance for hotel
reservations and almost invariably get
what I ask for. If your Assistant
Manager had not deceived me and
promised me what he later on admitted
Stop and see George,
HOTEL MUSKEGON
Muskegon, Mich.
Rates $1.50 and up.
GEO. W. WOODCOCK, Prop.
The Pantlind Hotel
The center of Social and
Business Activities.
Strictly modern and _fire-
proof. Dining, Cafeteria
and Buffet Lunch Rooms
in connection.
550 rooms Rates $2.50
and up with bath.
New flotel pans ¢
GRAND RAPIDS
Rooms without bath,
U ; $1.50- ore. oe. ows
r
nion Club” Breakfast 20c to
75c or a la Carte.
Luncheon 50c.
Dinner 75c.
Wire for Reservation.
IN THE HEART OF THE CITY
Division and Fulton
{ $1.50 up without bath
RATES ) $559 up with bath
CODY CAFETERIA IN CONNECTION
Hotel Rowe
SAFETY
COMFORT
‘ ELEGANCE
WITHOUT EXTRAVAGANCE.
Cafe Service Par Excellence.
Popular Priced Lunch and Grill Room.
Club Breakfast and Luncheons 35c to 75c.
Grand Rapids’ Newest Hotel.
350 Rooms - - 350 Servidors - -
Circulating Iced Water.
Rates $2 with Lavatory and Toilet.
HOLDEN HOTEL CO. Cc.
250 Baths
$2.50 with Private Bath.
L. HOLDEN, Manager.
eee eee eee
one
7
March 7, 1923
he could not furnish, I would have
gone to Detroit or some other city, in-
stead of going to Saginaw.
Unlike some newspaper men, I have
never accepted a courtesy from a hotel
in my life. I insist on getting what I
pay for and paying for what I get.
One of the few exceptions to this rule
was on the occasion of my visit to
Saginaw, which I took every precau-
tion to make pleasant instead of un-
pleasant, but was marred by false
representations on the part of one of
your official representatives. I have
no personal feeling in the matter what-
ever and have no grievance against any
director or. stockholder of the Ban-
croft House. I wrote the item in the
confident belief that it would result in
good to the Hotel, because it would
convince the management that it does
not pay to promise a guest something
which cannot be furnished, owing to
radical defects in the planning of the
Hotel.
I ‘have written more severely about
the Statler Hotel than I have of your
little hotel. Instead of flaring up and
consulting a lawyer, Mr. Statier him-
self wrote me a two page personal let-
ter from New York, thanking me for
my honest criticism of his hotel. He
profits by criticism, instead of resent-
ing it.
The same is true of Boyd Pantlind.
I am a stockholder in his hotel. We
are directors in the same bank. He
says I am his most severe critic, but
he insists that he profits by my sug-
gestions, because he knows they are
based on fact and made by a man of
long experience who is absolutely fair.
He further says I am a freak, because
I am the only newspaper man he has
known for forty-five years who has
never accepted as much as a cigar or
a bottle of wine from him as a cour-
tesy.
If you will look into the hotel busi-
ness a little, you will find that only
the amateurs and incompetents shrink
from criticism. Hotel men of long ex-
perience cultivate criticism and wel-
come the suggestions of any guest who
tells them the truth about their hotels.
A. Stowe.
—_—_++ >
Concerted Effort To Secure Licensing
Legislation.
At the recent annual convention of
the Retail Grocers and General Mer-
chants Association, a resolution was
adopted favoring the enactment of a
bill by the Legislature creating a
Board of Food Examiners to license
retail grocers and meat dealers, the
same as druggists are now licensed.
The matter was referred to the Ex-
ecutive Committee and Legislative
Committee and the Executive Com-
mittee subsequently instructed Paul
Gezon, of Wyoming Park, to prepare
the draft of a bill and submit it to the
Legislative Committee. This he has
done, so far as the preliminary work
is concerned. He has placed the draft
in the hands of Hon. Ate Dykstra, the
Grand Rapids grocer, who is a mem-
ber of the Legislature, who will turn
it over to the Attorney General’s
office so that it may be whipped into
shape. The plan so far contemplates
the creation of a Board of five mem-
bers to be appointed by the Governor
for one, two, three, four and five years,
so that a new appointment will be
made every year. The plan is, of
course, to exempt men who are now in
trade from examination. They will be
given license without examination on
payment of $1 per year. Men who
start in business hereafter will be
obliged: to pass examination before
the Board of Food Examiners and pay
$5 for license, which is subject to re-
newal from year to year on payment
of $1,
MICHIGAN TRADESMAN
It is hoped to be able to bring this
project around so that the law may go
into effect by July 1. If so, all who
apply for registration before that time
will be given a license without ex-
amination. After that time every one
must pass examination.
41
Livingston Hotel
GRAND RAPIDS
European
Rates $1.25 to $2.50 per day
OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $i.50 and up
EDWARD R, SWETT. Mer.
Muskegon t3 Michigan
Lansing’s New Fire Proof
HOTEL ROOSEVELT
Opposite North Side State Capitol
on Seymour Avenue
250 Outside Rooms, Rates $1.50 up,
with Bath $2.50 up.
Cafeteria in Connection.
Western Hotel
. BIG RAPIDS, MICH.
Hot and cold running water in
all rooms. Several rooms with
bath. All rooms well heated and
well ventilated.
A good place to stop.
American plan. Rates reason-
able.
WILL F. JENKINS, Manager.
CUSHMAN HOTEL
PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.
Try the CUSHMAN on your next trip
and you will feel right at home.
Beach’s Restaurant
Four deors from Tradesman office
QUALITY THE BEST
3 Short Blocks from Union Depot and Business Center
HOTEL BROWNING
MOST MODERN CONSTRUCTION IN
GRAND RAPIDS
ROOMS with Duplex Bath $2.00; With Private Bath $2.50 or $3.00
HOTEL WHITCOMB
St. Joseph, Mich.
European Plan
Headquarters for Commercial Men
making the Twin Cities of
ST. JOSEPH AND BENTON HARBOR
Remodeled, refurnished and redecor-
ated throughout.
Cafe and Cafeteria in connection
where the best of food is ob-
tained at moderate prices.
Rooms with running water $1.50, with
private toilet $1.75 and $2.00, with
private bath $2.50 and $3.00.
J. T. TOWNSEND, Manager.
Grand Rapids
“Michigan Canned Foods for
_ Michigan People”
HE STORY of Michigan’s wonderful
summers, its flavory fruit and succulent
! vegetables has been ofttimes repeated in
every state of the Union.
—And because of these climatic conditions that
produce.such exquisite flavors it 1s not surpris-
ing that Michigan surpasses in CANNED as
well as in fresh fruits and vegetables.
Thus the slogan, ‘‘Michigan Canned Foods for
Michigan People,’’ has really a double mean-
ing—for we who live in Michigan can best ben-
efit by its resources, 365 days in the year.
Look at the Label
Michigan Canners’ Association
a nan Teen TT oro cecanapunieeianiienasiieaaenGiad
42
MICHIGAN
TRADESMAN
March 7, 1923
i)
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Mich. State Pharmaceutical! Ass’n.
President—George H. Grommet, De-
troit.
Secretary—L. V. Middleton,
Rapids.
Treasurer—E. E. Faulkner, Middleville.
Executive Committee—J. " as A.
FAQS ON oO I CS
SOS ee = a
Advertising Pays
Give your customer a little
gift with your name and ad
imprinted on, and immedi-
ately you create a good will
which means _ additional
business.
We sell all kinds of Specialty
Advertising.
Write us for particulars
Grand Rapids Calendar Co.
572-584 §S. Division Ave.
Grand Rapids, Mich.
Window Display Advertising Service Co.
McMullen Building
GRAND RAPIDS
Service anywhere.
Citizens Phone 62185.
MICHIGAN
See inher BN ota ie
er
seas aR hii itanhN RNa st iB e E
me
March 7, 1923
MICHIGAN TRADESMAN
43
Kent County Retail Druggists As-
sociation.
Grand Rapids, March 6—The Kent
County Retail Druggists “Association
held its annual election of officers at
the Chamber of Commerce, Grand
Rapids, on March 5. J. C. Dykema,
Grand Rapids, was re-elected Presi-
dent; M. N. Henry, Lowell, was elect-
ed Vice-President; Earl DeKruif,
Grand Rapids, was elected Secretary
and T. P. Johnson, Grand Rapids, was
elected Treasurer. Henry Riechel and
Nels Eckberg were re-elected mem-
brs of the Executive Committee. A.
A. Dutmers, Grand Rapids, was select-
ed as chairman of the local M. S. P.
A. convention ‘committee. Plans were
started to make the coming conven-
tion of the M .S. P. A. the best one
ever pulled off.
The Kent County Retail Druggists
Association will hold their annual stag
banquet on the evening of April 3.
Lou Middleton, Earl DeKruif and
Tim Johnson will have charge of the
banquet and a big time is expected.
That the possible sidelines for the
druggist ‘have not been exhausted is
proven by William Barth, of Grand
Rapids, Mr. Barth has added a line of
typewriters to his drug stock and re-
ports that the turnover is fully as
good as that of smaller articles.
_——>-2-9
How Much Fresh Air Do We Need?
Hot Springs, Ark., March 5—Does
a child or an adult or any animal need
as much fresh air during rest and
sleep as during wakeful activity? Cer-
tainly not. During sleep and rest all
the organs are more or less equiescent
and the amount of oxygen required for
their functioning while in this con-
dition of reduced activity is but a frac-
tion—in the case of some of them, the
brain for instance a small fraction—
of what is need for the active state.
Comfortable warmth of the whole
body is more esseential to sound, re-
freshing sleep than an abundance of
fresh, cold air. The colder the air the
greater the amount of heat and mois-
ture that will be abstracted from the
body by respiration, with the obvious
result of stimulating an otherwise un-
necessary activity of the heat produc-
ing apparatus. When either child or
adult has had enough sleep he will
naturally awake, and such awakening
will be as a rule gradual, and will be,
or ought to be, accompanied by con-
siderable stretching, yawning, etc., so
that the various vital organs, especially
those controlling the circulatory and
respiratory systems, may be gradually
brought up to “concert pitch,” Let all
be advised not to awaken a child or
anybody suddenly or forcibly (ex-
cept, of course, in a case of extreme
danger, as from fire), since such a
course is fraught with danger.
Robert McAdam.
a
Backward Turks.
Toledo, March 6—Outside of war-
fare, the only peaceful activity of the
Turk that is worth speaking of is ag-
riculture, and yet the Turk of to-day
is using the same primitive methods
as the primitive man, because his
great ignorance and superstition will
not allow him to accord a receptive
attitude toward modern machinery
and methods. All the public works
of any account that are to be seen in
Turkey belong either to the Europeans
or the Christians. The only railways
built belong to the French, English
and Germans, their personnel consist-
ing mainly: of foreigners and Chris-
tians. In the shipping industry again,
the Turks have nothing to show, this
field being almost exclusively in the
hands of the Greeks or the foreigners.
The same is true of commerce and
education. During their six centuries
of sway over European and Asiatic
Turkey, in spite of the everyday op-
portunities for contact with Western
ideas, they have not to show one single
invention to the credit of their race.
Anthony Elsfopulo.
-—_—_o->-
Her Problem.
The real estate man was anxious to
close the deal. “Why, I tell you, Mrs.
Dunmore, this tobacce plantation is a
real bargain. What are you worrying
about?”
The prospective but inexperienced
purchaser pondered. “I am not worry-
ing, particularly,” she said, “but I was
just wondering, if I bought it, whether
to plant cigars or cigarettes.”
——_>+-.—___
Difficulties are things
what men are.
that show
Detroit, for the
specifications and prices,
Suggestions for Spring
Soda Fountains
and Store Fixtures
Remember we are state distributors, outside of
Guarantee Iceless Soda Fountains
Grand Haven, Michigan
Wilmarth Show Case Co.
Grand Rapids
Our Mr. Olds will be pleased to call on you with
Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan
WHOLESALE DRUG PRICE CURRENT
Prices quoted are
Acids
Boric (Powd.) -. 17%@ 25
Borix (Xtal) ----17%@ 25
Carbolie —.. 54@ 61
Cries 62@ 70
Muriatic -__-_--. 34%@ 8
Wittie 2 9@ 15
Oxatie 2225 20%@ 30
Sulphuric ~__-__. 3%@ 8
‘Tartaric <= 2500 40@ 50
Ammonia
Water, 26 deg. -. 10@ 18
Water, 18 deg. _. 8%@ 13
Water, 14 deg. _. 6%@ 12
Carbonate ____. — 20@ 25
Chloride (Gran.) 10@ 20
Balsams
Copaiba --_...-.. 60@1 00
Fir (Canada) -_ 2 50@2 75
Fir (Oregon) ___ 80@1 00
Bar) ce 3 50@3 75
Or oe 1 35@1 60
Barks
Cassia (ordinary) 25@ 30
Cassia (Saigon). 50@ 60
Sassafras (pw. 45c) @ 40
Soap Cut (powd.)
SUG) 15@ 20
Berries
Cubeb 222 1 50@1 75
Se 25@ 30
Jumper. 7@ 15
Pricky Ash ___.._.. @ 30
Extracts
Ejcorice. (20 60@ 65
Licorice powd. _. 70@ 80
Flowers
Ariicg. oo 25@ 30
Chamomile (Ger.) 40@ - 59
Chamomile Rom 1 75@2 00
Gums
Acacia, 1st ~_--_-_ 50@ 55
Acacia, 2nd ___-_-_ 45@ 50
Acacia, Sorts -_._. 30@ 35
Acacia, powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 36
Aloes (Soc. Pow.) 70@ 75
Asafoetida --.._- Soe 75
POW. oo 1 00@1 25
Camphor -....- 1 20@1 30
Guaiae 2. @ 90
Guaiac, pow’d -. @1 00
ane @ 75
Kino, powdered_ @ 85
Myr ee @ 80
Myrrh g 85
Myrrh, powdered.
95
Opium, powd. 11 00@11i 20
Opium, gran. 11 tetat 20
Shellac ~- ___-_- 1 20
Shellac Bleached i tr 25
Tragacanth, pw. 2 25@2 50
Tragacanth -_.. 2 50@3 00
Turpentine —..... 25@ 30
Insecticides
Arsenic _ 184%@ 30
Blue Vitrioi, bbl. @ 7%
Blue Vitriel, less 84@ 15
Bordeaux Mix Dry 14@ 29
Hellebore, White
powdered -_.... 20@ 30
Insect Powder ~. 70@1 00
Lead Arsenate Po. 28@ 41
Lime and Sulphur
Dry 0944 @241%
Paris Green -_-_. 38@ 52
Leaves
Buchu 2206 1 75@1 90
Buchu, powdered @2 00
Sage, Bulk --._.. 25@ 30
Sage, %4 loose —__ @ 40
Sage, powdered_. @ 35
Senna, ‘lex. -._ 75@ 80
Senna, Tinn. --.. 30@ 35
Senna, Tinn. pow. 25@ 35
Uva. Urai .._. 20@ 25
Olis
Almonds, Bitter,
ue 2
Almonds, Bitter,
artificial _...__ 4 00@4 25
Almonds, Sweet,
true -..._...... 80@1 20
nominal, based on market the day of issue.
Almonds, Sweet,
imitation ~~...
Amber, crude -.'2 00@2
Amber, ee 2 25@2
Avige oo 25 :
Bergamont -.--- -- 5 00
Cajeput —-.-.. 3001
Cages oo 3 25@3
Castor: 220 1 44@
Cedar Leaf _.... 1 50@1
Citronella _ _---- t
Cloves <2 2. 3 00@3
Cocoanut —------ 25 4
Cod Liver -~_--- 1 30@1
Croton <2... 2 00@2
Cotton Seed -_.. 1 25@1
Cubebs 22 8 50@8
Higeron -_ ~~~. 4 00@4
Eucalyptus -..._ 90@1
Hemlock, pure_._ 2 00@2
Juniper Berries. 2 00@2
Juniper Wood... 1 50@1
Lard, extra _... 1 35@1
Lard, No. 1 __. 1 25@1
Lavendar Flow 5 25@5
Lavendar Gar’n _ He
Lemon {2.2 1 50@1
Linseed Boiled bbl. @1
Linseed bid less 1 15@1
Linseed, raw, bbl. @1
Linseed, ra., less 1 1301
Mustard, artifil. oz. @
Neatsfoot ------ 1 25@1
Olive, pure --.. 3 75@4
Olive, Malaga,
yellow ~~~... 2 15@3
olive, gf osm
green —-....-. 2 5g?
Orange, Sweet. 4 50@4
Origanum, pure oe
Origanum, com’! 1 00@1
Pennyroyal -... 2 50@2
Peppermint -... 4 75@5
Rose, pure ~_.. 12 00@16
Rosemary Flows 1 25@1
1 00
25
50
50
Sandalwood,
) ae 11 00@11 25
Sassafras, true 1 50@1 80
Sassafras, arti’l ; pe 25
Spearmint ~_--~- 00@4 25
Sperm 2 i 3002 05
Tansy << 14 00@14 25
‘Par, Poe ooo 50@ 65
Turpentine, bbl. ~._@1 65%
Turpentine, less 1 72@1 80
Wintergreen,
Fede fo 6 75@7 00
Wintergreen, sweet
birch 220002 o 3 75@4 00
Wintergreen, art 1 00@1 25
Wormseed __-._ 6 00@6 25
Wormwood __. 12 50@12 75
Potassium
Bicarbonate — ____ 35@ 40
Bichromate —_.--- 15@ 25
Bromide ~_~~----_-. 45@ 50
Carbonate 2. 30@ 35
Chlorate, gran’r 23@ 30
Chlorate, powd.
OF Stal 2 6@ 25
Cyanide 2... 35@ 50
lodide: 2) 4 61@4 84
Permanganate -. 25@ 40
Prussate, yellow - 45@ 55
Prussiate, red -. 65@ 175
Sulphate ----_-__ 35@ 40
- Roots
Alkanet 20 i007 3° 25@ 30
Blood, powdered. 30@ 40
@aiamus 22.0 2 35@ 75
Elecampane, pwd 25@ 30
Gentian, powd... 20@ 30
Ginger, African,
powdered -... 55@ 60
Ginger, Jamaica 60@ 65
Ginger, Jamaica,
powdered -... 42@ 50
Goldenseal, pow. 5 50@6 00
Ipecac, powd: -. @3 00
Licorice ~_-.-_-. 40@ 45
Licorice, powd. 20@ 30
Orris, powdered 30@ 40
Poke, powdered 30@ 35
Rhubarb, powd. 85@1 00
Rosinwood, powd. 30@ 35
Sarsaparilla, Hond.
eronnd. 1 00
Sarsaparilla Mexican,
round (2022 @ 50
Seuils 2 35@ 40
Squills, powdered 60@ 70
Tumeric, powd. 17@ 25
Valeran, powd. 40@ 50
Seeds
Anise. oe se 33@ 35
Anise, powdered 38@ 40
Bird, ts 13@ 15
Canary = 22.8 10@ 15
Caraway, Po. .55 44@ 50
Cardamon -... 1 80@2 00
Celery, powd. .45 35 40
Coriander pow. .35 25 30
Di 10: 20
Fennell ~_.-.-_--_ 25@ 60
Pigeon 734@ 13
Flax, ground -_ 07%@ 13
Foenugreek pow. 12@ 20
Hemp #0 8@ 15
Lobelia, powd. -.__ @1 25
Mustard, yellow_. 15@ 25
Mustard, black _. 15@ 20
Poppy =.= 30@ 40
— Sessa 2 75@3 00
Rane oo eg 20
Sabadilia Sosa aes 30
Sunflower -..-.. Z
Worm, 7 ie 4
Worm Levant .. 4b
Tinctures
Aconite —.- 1 80
POCE oe 1 45
AYMCA @1 10
Asafoetida —-_____ @2 40
Belladonna ______ @1 35
Benzom — @2 10
Sse gg Comp’d @2 65
bee 2 55
Cantharadies gs 85
Capsicum —__.____ 2 20
Catechu —_...___ 1 75
Cinchona —____. Se 210
Colchicum ______ @1 80
Cubeps oo i. 3 00
Digitalis 2.0 1 80
Gentian. 1 35
Ginger, D. S. __ 1 80
Guaiae: 2 @2 20
Guaiac, Ammon. @2 00
ROG: oe 95
Iodine, Colorless 1 50
aEOW, Clg. 5 1 35
BONG | gi 40
Myre 0 @2 50
Nux Vomica ____ 1 55
Opin 33 50
Opium, Camp. __ @ 85
Opium, Yieadors a. 3 50
Hiubarb. 02 1 70
Paints.
Lead, red dry _. 144@14%
Lead, white dry 144@14%
Lead, white oil _ 144@14%
Ochre, yellow bbl. @ 32
Ochre, yellow less 24%@ _ 6
Putty 2 5@ 8
Red Venet’n Am. 3%@ 7
Red Venet’n Eng. 4@ 8
Whiting, bbl. @ 4%
Wet @ 10
L. H. P. Prep... 2 80@3 00
Rogers Prep. -_ 2 80@3 00
Miscellaneous
Acetanalid _... 47%@ 5%
Alum 08@ 12
Alum. powd. and
eround o9@ 15
Bismuth, Subni-
trate: 2200 3 85@4 00
Borax xtal or
powdered ____ o7@ 13
Cantharades, po 1 75@5 00
Calomel -_..-.. 1 76@1 9¢
Capsisum, pow’d 48@ 5
Carmine —.. 2. 6 00@6 6¢
Cassia Buds -.. 25@ 30
Cloves: 2.0 47@ 50
Chalk Prepared. 14@ 16@
Chloroform __-_ 57@ 6
Chloral oe : ‘an 8
Cocaine: 2... 60@12 25
Cocoa Butter _. 5 5
Corks, list, less i0gs0%
Copperas 2a: 2%@ 10
Copperas, Powd. 4@ 10
Corrosive Subim 1 4801 63
Cream Tartar -_.. 35@ 45
Cuttle bone -... 55 75
Dextrine
% 15
Dover’s Powder 3 50@4 00
Emery, All Nos. 10 15
Emery, Powdered 8 “
Epsom Salts, bbls. @
Epsom Salts, less one 10
Ergot, powdered os 15
Flake, White -._.. 15 20
Formaldehyde, Ib. 21@ 30
1 30@1 50
oOow
Gelatine
Glassware, less 55%.
Glassware, full case 60%
Glauber Salts, bbl. @03%
Glauber Salts less * 10
Glue, Brown ~_.- 30
Glue, Brown Grd 1244 20
Glue, White —__. 35
Glue, White Grd. 20 35
Glycerine ~~... 24 32
One 2208 os 65 75
FOGG 2 : 30@6 75
Iodoform -~__.. 7 60@7 85
Lead Acetate _._ 18 25
Lycopodium —____ et 00
Mace: 22 eG: 80
Mace, powdered 95@1 00
Menthol ______ 11 oat 25
Morphine -_.... 8 70@9 60
Nux Vomica -__ @ 30
Nux Vomica, pow. 15 25
Pepper black pow. 32 35
Pepper, White -. 40 45
Pitch, ny 10 15
Quassi 25 ee 12 5
Quinine ~________ 72@1 33
Saccharine
Salt Peter -..._ 11
Seidlitz Mixture 30
Soap, green --.. 15@ 30
Soap mott cast. 22%@ 25
Rochelle Salts .. ug 40
Soap, white castile
Case. oe @11 50
Soap, white castile
less, per bar .-- 1 25
Soda Ash ________ 34%@ 16
soda Bicarbonate 3%@10
Soda, Sal _______ 3@ 08
Spirits Camphor @1i 3
Sulphur, roll __.. 34%@ 10
Sulphur, Subl. --— fom 10
Tamarinds ._--.. 25
Tartar Emetic -_ 709 75
Turpentine, Ven. 50@2 25
Vanilla Ex. pure 1 75@2 25
Witch Hazel _. 1 47@2 00
Zinc Sulphate -. 06@ 16
MICHIGAN TRADESMAN
March 7, 1923
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country merchants will have their orders
filled at market prices at date of purchase.
ADVANCED
Bakers Chocolate
Sago
Tapioca
Bel Car Mo Nut Butter
Fruit Jars
Olives
Twine
gs
Smoked Meats
DECLINED
Rolled Oats
AMMONIA -
— Brand
16 oz., 2 doz. in carton.
Silver Cloud, 3 ‘dz. sm. 4 80
Silver Ci'd, 2 dz.
Silver Cloud, 2 dz. Ige. 6 70
One case free with five.
24,
10 Ib. pati: per doz. 8 20
15 lb. pails, per doz. 11 20
25 lb. pails, per doz 17 70
BAKING a.
Calumet, 4 oz., doz.
Calumet, 8 oz., doz. i 5
Calumet, 16 oz., doz. 3 35
Calumet, 5 Ib., doz. 12 75
Calumet, 10 Ib., doz. 19 00
K. C., 10c doz. ---. 92%
K. C., 15e doz. -. 1 37%
K. C., 20c doz. ---. 1 80
K. C., 25¢e doz. ---. 2 30
K. C., 50c doz. ---. 4 40
K. C., 80c¢ doz. ---- 6 85
Queen Flake, 16 oz. -- 2 25
Queen Flake, 100 Ib. keg 11
Queen Flake, 25 lb. keg 14
Royal, 10c, doz. —----- 95
Royal, 6 oz., doz. -. 2 70
Royal, a oz., doz. 5 20
Royal, 5 Ib. --------- 31 20
Rumford, oy doz. -. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz., doz. 2 40
Rumford, 5 lb., doz. 12 6%
Ryzon, 4 0z., doz. _- 1 35
Ryzon, 8 oz., doz. -. 2 25
Ryzon, 16 oz., doz. -- 4 =
Ryzon, 5 lb. ~------- 18 0
Rocket, 16 oz. doz. 1 3
BLUING
Jennings Condensed Peari
C-P-B “Seal Cap”
8 doz. Case (15c) ---. 3 75
Silver Cloud, 3 dz. sm. 3 80
Silver Cloud, 2 dz. lge. 3 80
with perforated crowns.
One case free with five.
BREAKFAST FOODS
Cracked Wheat, 24-2 3 85
Cream of Wheat ---- 6 90
Pillsbury’s Best Cer’l 2 20
Quaker Puffed Rice_. 5 45
Quaker Puffed Wheat 4 30
Quaker Brfst Biscuit 1 90
Ralston Purina ------ 4 00
Ralston Branzos ---. 2 70
Shred. Wheat Biscuit : 85
Vita Wheat, 12s -__--- 80
Post’s Brands.
Grape-Nuts, 24s ----.. 3 80
Grape-Nuts, 100s ---. 2 75
Postum Cereal, 12s -- 2 25
Post Toasties, 36s -- 2 85
Post Toasties, 24s -- 7 85
Post’s ae 24s ___. 2 70
OMS
Standard Parlor, 23 Ib. 8 00
Fancy Parlors; 23 Ib. 9 50
Ex Fancy Parlor 25 Ib 10 00
Ex. Fcy. Parlor 26 lb Te 00
Rich & France ee
No. 24 Good Value -- :
wt Quality -___--_
22 Miss Dandy --
. B- crap
Soldier Boy, L. C., 10¢ 99
Soldier Boy, L.C., pail 7 32
Tuxedo, Gran. -. 15@1 49
Tuxedo, Gran. Cut
plugs. 8 oz. tins -_ 8 92
Yale Mix., 15 vac, tin 1 40
—
|
4
:
96
96
80
nd
95
95
‘ ot iinet
March 7, 1923
Liggett & Meyers Brands.
Briar Pipe, doz. ~.-... 96
Cuban Star, L. C., 10c 96
Cuban Star, Pails, dz.
Corn Cake, Gran. 5c 48
Corn Cake, Gran., 10c 96
Corn Cake, Gran., 25c 2 40
Corn Cake, Gran., 50c 4 80
Duke’s Mixture, 10c_. 96
Glad Hand, L. C., 10c 96
Growler, L. C., 10c_- 96
Growler, L. C., 25c-- 2 56
Growler, L. C., 50c__ 5 00
La Turka, Plug C, 15ce 1 44
Noon Hour L. C., 10c 96
QO. U., Gr. Cut P., 10c 96
Oo. U., C. P., 90c jars 9 00
Pilot, Long Cut, 25c¢ 2
Plow Boy, 10c, doz. 96
Plow Boy, 70c Pails_
Summertime, 10c, doz. 96
Summertime, 30c, doz. 2 90
Summertime, 65c Pails 6 50
Sweet Tip Top, 10c, dz 96
Velvet, Cut Plug, 10c 96
Velvet, Cut Plug, tins 1 53
Velvet, Cut Plug, 8 oz. 6 72
Velvet, C. Pl., 16 oz. 15 84
Yum Yum, 10c, doz. 96
Yum Yum, 70c pails 6 80
«a
~
Qo
P. Lorillard’s Brands.
Beechnut Scrap, doz. 96
Buzz, L. C., 10c, doz. 96
Buzz, L. C., 35c, doz. 3 30
Buzz, L. C., 80c, doz. 7 90
Chips, P. C., 10c, doz. 96
Honest Scrap, doz. -. 96
Open Book Scrap, dz. 96
Stag, Cut P., 10c, doz. 96
Union Leader, 10c tin 96
Union Leader, 50c tin 4 80
Union Leader, $1 tin 9 60
Union Leader, 10c, dz. 96
Union Leader, 15c, dz. 1 44
War Path, 35c, doz. 3 35
Scotten Dillon Co. Brands
Dan Patch, 10c, doz. 96
Dillon’s Mixture, 10c 96
G. 0. P:., Bbc, doz. —— 3 00
G. O. P., 10c, doz. -- 96
Loredo, 10c, doz. --_ 96
Peachy, Do. Cut, 10c 96
Peachy Scrap, 10c, dz. 96
Peninsular, 10c, doz. 96
Peninsular, 8 oz., doz. 3 06
Reel Cut Plug, 10c, dz. 96
Union Workman Scrap,
10c, doz.
Way Up,
Way Up, OZ.,
Way Up, 16 oz., doz. 7 10
Way Up, 16 oz. pails 7 40
Yankee Girl scrap, l0c {6
Pinkerton Tobacco Co.
Brands.
American Star, l0c, dz 96
Big 9, Clip., 10c, doz. 96
Buck Shoe Scrap, 10c 96
Pinkerton, 30c, doz. -- 2 40
Pay Car Scrap, 10c, dz. 96
Pinch Hit Scrap, 10c 96
Red Man Scrap, doz. 96
Red Horse Scrap, doz. 96
J. J. Bagley & Co. Brands.
Broadieat, . 106° =. 96
Buckingham, 10c, doz. 96
Buckingham, 15c tins 1 44
Gold Shore, 15c doz. -- 1 44
Hazel Nut, 10c, doz. 96
Kleeko, 25c, doz. --. 2 40
Old Colony, Pl. C. 17e 1 53
Old Crop, 50c, doz. -- 4 80
Red Band, Scrap, 10c 96
Sweet Tips, 15c, doz. 1 44
Wild Fruit, lUc, dos. ¥v
Wild Fruit, 15c, doz. 1 44
Independent Snuff Co.
Brands
New Factory, 10c, doz. 96
New Factory Pails, dz 7 60
Schmidt Bros. Brands
Kight Bros., 10c, doz. 96
Eight Bros., Pails, dz. 8 49
R. J. Reynolds Tobacco Co.
Bran
ds.
George Washington,
fe: doz. oo 96
Old Rover, 10c, doz. 96
Our Advertiser, 10c_- 96
Prinee Albert, 10c, dz. 96
Prince Albert, 17c, dz. 1 53
Prince Albert, 8 oz.
tins, without pipes 6 12
Prince Albert, 8 02.
and Pipes, doz. --- _ 8 8s
Prince Albert, 16 oz. 12 96
Stud, Gran., 5c, doz. 48
Whale, 16 oz., doz. -- 4 80
Block Bros. Tobacco Co.
Mail Pouch, 10c, doz. 96
Falk Tobacco Co., Brands.
American Mixture, 35c 3 30
Arcadia Mixture, 25c 2 40
Champagne Sparklets,
30c, doz. 2 70
Champagne Sparklets,
90c, doz. 8 10
Personal Mixture _--- 6 60
Perique, 25c, per doz. 2 25
Serene Mixture, 16c dz 1 60
Serene - Mixture, 8 oz. 7 60
Serene Mixture, 16 oz 14 70
Tareyton Lundon Mix-
ture, 50c, doz. ---- 4 00
Vintage Rilend, 25c dz. 2 30
Vintage Blend, 80 tins 7 70
Vintage Blend, $1.55).
tins, doz.
eer lSeree 90
Superba Tobacco Co.
Brands.
Sammy Boy Scrap, dz. 96
Cigar Clippings
Havana Blossom, 10c 96
Havana Blossom, 40c 3 95
Knickerbocker, 6 oz. 3 00
Lieberman, 10c, doz. 96
WwW. O. W., 6 oz., doz. 3 00
Royal Major, 10c, doz. 96
Royal Major, 6 oz., dz. 3 00
Royal Major, 14 oz., dz 7 20
Larus & Bro. Co.’s Brands.
Hdgeworth Ready Rub-
bed, 17c tins ------ 1 62
Edgeworth Ready Rub-
bed, 8 oz. tins, dz. 7 00
Edgeworth Ready Rub-
bed, 16 oz. tins, dz 14 50
Edgeworth Sliced Plug,
Iie. tims, dom...
Edgeworth, Sliced Plug,
35¢c tins, doz.
United States Tobacco Co.
rands.
Central Union, 15c, dz. 1 44
Shag, 15c Tins, doz. 1 44
Shag, 15c Papers, doz. 1 44
Dill’s Best, 16c, doz. 1 48
Dill’s Best Gran., 16c 1 48
Dills Best, 17e Tins 1 48
Snuff.
Copenhagen, 10c, roll 64
Seal Blandening, 10c_ 64
Seal Goteborg, 10c, roll 64
Seal Swe. Rapee, 10c 64
Seal Norkopping, 10c 64
Seal Norkopping 1 Ib. 85
CONFECTIONERY
Stick Candy Pails
Standard 2 jE Coe 17
Jumbo Wrapped ---
18
Pure Sugar Stick, 600’s 4 20
Big Stick, 20 Lb. case 18
Mixed Candy Pails
Kindergarten ~~~... 19
Beaders 16
oe OF 13
French Creams ------ 18
Cameg jo ee 19
Grocers) oe 11
Fancy Chocolates
: 5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 60
Milk Chocolate A A__ 1 95
Nibble Sticks 2
Primrose Choc.
No. 12 Choe, 2-2 it
Chocolate Nut Rolls — 1 90
Gum Drops __ Pails
Anise) 2250 oe 17
Orange Gums -------- Na
Challenge Gums -_---- 14
Wavorite 22 32 20
Superior .. 20
Lozenges. Pails
A. A. Pep. Lozenges 17
A. A. Pink Lozenges 17
A. A. Choc. Lozenges 18
Motto Hearts 19
Malted Milk Lozenges 21
Hard Goods. Pails
Lemon Drops -------- 18
O. F. Horehound Dps. 18
Anise Squares ------ 18
Peanut Squares. ___-__ 20
Horehound Tablets -. 20
Pop Corn Goods.
Cracker Jack, Prize 3 75
Checkers, Prize 3 75
Cough Drops
Putnam's 30
Simith Bros. 1 50
Package Goods
Creamery Marshmallows
4 oz. pke., 12s, cart. 95
4 oz. pkg., 48s, case 3 75
Specialties.
Arcadian Bon Bons.-_--. 19
Walnut Fudge 3
Pineapple Fudge
Italian Bon Bons ~----- 8
National Cream Mints 25
Silver King M. Mallows 30
Hellow, Hiram, 24s -- 1 50
COUPON BOOKS
50 Economic grade -- 2 50
100 Economic grade _. 4 50
500 Economic grade 20 00
1,000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly print front cover is
furnished without charge.
CRISCO.
36s, 24s and 12s.
Less than 5 cases -- 21
Fiye cases —---------- 20%
Term cases ~-8 2-22 20
Twenty-five cases --. 19%
6s and 4s
Less than 5 cases ~_ 20%
Five cases —--.------ 19%
Tem Cases <5 os 19%
Twenty-five cases
CREAM OF TARTAR
6 lb. boxes 38
DRIED FRUITS
Apples
Evap’d Choice, blk. -- 15
Apricots
Evaporated, Choice ---- 28
Evaporated, Fancy ---- 33
Evaporated Slabs ---._ 25
Citron
10 Ib. box —---------— 57
MICHIGAN TRADESMAN
Currants :
Package, 14 oz. ~------ 20
Boxes, Bulk, per lb. -- 20
Peaches
Evap. Fancy, Unpeeled 20
Bvap. Fancy, Peeled -- 22
Peel
Lemon, American ----- 26
Orange, American ----- 28
Raisins
Seeded, bulk -------- 14
Seeded, 15 oz. pkg. -- 15
Seedless, Thompson -_ 13%
Seedless, 15 oz. pkg. 14
California Prunes
90-100 25 lb. boxes --@10%
80-90, 25 Ib. boxes --@11
70-80, 25 lb. boxes ~-@12
60-70, 25 lb. boxes --@13
50-60 25 lb. boxes --@14
40-50 25 lb. boxes --@15%
30-40 25 lb. boxes --@18%
FARINACEOUS GOODS
Beans
Med. Hand Picked -_ 09
Cal Eimas —_.._--_-- 1%
Brown, Swedish ---. 08
Red Kidney —-.------- 09%
Farina
24 packages -------- 2 10
Bulk, per 100 lbs. ---- 05
Hominy
Pearl, 100 Ib. sack -. 2 50
Macaroni
Domestic, 20 lb. box
Domestic, broken bbls. 06%
Armours, 2 doz., 8 oz. 1 80
Fould’s, 2 doz., 8 oz. 1 80
Quaker, 2 doz. —-___- 1 85
Pearl Barley
Chester (2. 4 25
00 and 0000 ~---~------ 6 00
Barley Grits —-_.----- 5 00
Pe
Seoteh; Ib: 2. == - 09
Spnt. Wo 2 08
Sago
Mest india 0816
Tapioca
Pearl, 100 Ib. sacks -- 8%
Minute, 8 oz., 3 doz. 4 95
Dromedary Instant -_ 3 50
FLAVORING EXTRACTS
Jennings
Pure Vanilla
Turpeneless
Pure Lemon
Per Doz.
Deane 2). 7 ao
1% Ounce 2. ee 1 75
2 Ounce 22.2 2 75
St Once 2 3 00
26, Ounee 23 3 25
4 Ounce: 222 5 00
S Ounce, 2 8 50
7 Dram, Assorted _-_ 1 35
1%, Ounce, Assorted__ 1 75
FLOUR AND FEED
Valley City Milling Co.
Lily White, % Paper
sack
Harvest Queen,
Light Loaf Spring
Wheat, 24s
Roller Champion 24%
Snow Flake, 24%s --
Graham 25 lb. per cwt
Golden Granulated Meal,
2 ibs., per cwt., N
Rowena Pancake Com-
pound, 5 lb. sack___
Buckwheat Compound,
B ib. sack: eco
Watson Higgins Milling
Oo.
New Perfection, %s_ 7 60
Red Arrow, %S ------ 7 80
Worden Grocer Co.
American Bagle, Quaker,
Pure Gold, Forest King,
Winner.
Meal
Gr. Grain M. Co.
Bolted: 222.
Golden Granulated -_ 2 70
Wheat
Mo. t tea 200) 1 25
VO. f° White = ooo 1 23
Oats
Carlota 26200 51
Less than Carlots ------ 56
Corn
Catiots 225507 81
Less than Carlots ~----- 86
: Hay
Caviots 2.2 6 00
Less than Carlots -_ 20 00
Feed
Street Car Feed -___ 35 00
No. 1 Corn & Oat Fd 35 00
Cracked Corn --_---- 35 00
Coarse Corn Meal -- 35 00
FRUIT JARS
Mason, pts., per gross 7 45
Mason, qis., per gross 8 70
Mason, % gal., gross 11 76
Ideal Glass Top, pts. 8 95
Ideal Glass Top, ats. 11 10
Ideal Glass Top, %
gallon
GELATINE
Jello-O, 3 doz.
Knox’s Sparkling, doz. 2 25
Knox’s Acidu’d, doz. 2 25
Minute, 3 doz, ------ 4 05
Plymouth, White. 1 66
HAND CLEANER
10c size, 4 doz. .-.-.. 3 60
15¢ size, 3. doz. =..._- 3 60
25¢c size, 2 doz. ------ 4 00
1 case free with 10 cases;
% case free with 5% cases.
HORSE RADISH
Per doz. vt oz. 1 25
JELLY AND PRESERVES
Pure, 30 lb. pails ---. 2 15
Pure 7 oz. Asst., doz. 1 20
Buckeye, 22 oz., doz. 1 75
O. B., 15 oz., per doz. 1 40
JELLY GLASSES
8 0%., per doz, 22.
MATCHES.
Blue Ribbon, 144 box. 7 56
Searchlight, 144 box. 8 00
Safe Home, 144 boxes 8 00
Red Stick, 720 1c bxs 5 50
Red Diamond, 144 bx 5 85
Cleveland Match Co.
Brands
Old Pal, 144 Boxes -_ 8 00
Buddie, 144 Boxes -- 5 75
Safety Matches.
Quaker, 5 gro. case
Red Top, 5 gro. case 5 25
MINCE MEAT.
None Such, 3 doz. _. 4 85
Quaker, 3 doz. case -_ 3 75
Libby Kegs, Wet, Ib. 24
MOLASSES. .
Goid Brer Rabbit
No. 10, 6 cans to case 5 10
No. 5, 12 cans to case 5 35
No. 2%, 24 cans to cs. 5 60
No. 1%, 36 cans to cs. 4 60
Green Brer Rabbit.
No. 10, 6 cans to case 3 65
No. 5, 12 cans to case 3 99
No. 2%, 24 cans to cs. 4 15
No. 1%, 36 cans to cs. 3 50
Aunt Dinah Brand.
No. 10, 6 cans to case 2 85
No. 5, 12 cans to case 3 10
No. 2%, 24 cans to es. 3 35
No. 114, 36 cans to cs. 2 90
New Orleans
Fancy Open Kettle --- 5d
@hoide 22200 42
Wagie 2 28
Half barrels 5c extra
Molasses in
Red Hen, 24, 2 1 a
Red Hen, 24, 2% Ib.
Red Hen, 12.5 ib. .-
Hed Hen, 6, 10 hh.
Ginger Cake, 24, 2 lb.
Ginger Cake, 24, 2% lb.
Ginger Cake, 12, 5 Ib.
Ginger Cake, 6, 10 Ib.
O. & L. 24-2 Ib
O. & L. 24-2% Ib. --
GO. & 1 6-10 Th. 2. 4 75
Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 24% lb Wh. L 5 20
Dove, 36, 2 lb. Black 4 30
Dove, 24, 2% Ib. Black 3 90
Dove, 6, 10 lb. Blue L 4 45
Cans.
b.
CR OTH 09 Wm Co DO Co OO DD
oS
o
Palmetto. 24. 2% Ib. 4 15
NUTS.
Whole
Almonds, Terregona__ 19
Bras, Lareée ........- 14
Fancy mixed —-------. 20
Filberts, Sicily ------. 15
Peanuts, Virginia, raw 11
Peanuts, Vir. roasted 13
Peanuts, Jumbo raw 13%
Peanuts, Jumbo, rstd 15%
Pecans, 3 star ~------- 22
Pecans, Jumbo --_---. 80
Walnuts, California -_ 28
Salted Peanuts
Fancy, No. 1
Jumbo ercerers reser 0
Shelled ~~
Almonds 22.2 2 55
Peanuts, Spanish,
126. Ib. bags == 13%,
Bilberts 2 50
Pees 95
Walntts. 2:3 65
OLIVES.
Bulk, 2 gal. keg ---- 4 00
Bulk, 3 gal. keg ---- 6 00
Bulk, 5 gal. keg ---. 9
Quart, Jars, dozen -- 6
4% oz. Jar, plain, dz. 1
5% oz. Jar, pl., doz. 1
10 oz. Jar, plain, doz. 2 75
16% oz. Jar, Pl. doz. 4
3% oz. Jar, stuffed — 1
8 oz Jar, Stu., doz. 3
9 oz. Jar, Stuffed, doz. 3
12 oz. Jar, Stuffed, dz. 4
PEANUT BUTTER.
Bel Car-Mo Brand
8 oz. 2 doz. in case 3 20
24°17: ib. pails -2 5 60
12 2 Ib palls = 2 5 40
5 lb. pails 6 in crate 6 00
15. Ibs patis: 2. 18
oo lh. pails 17%
56 ib. tins 22 17
PETROLEUM PRODUCTS
Iron Barrels
Perfection Kerosine -_ 12.6
Red Crown Gasoline,
Tank Wagon: 2... 21.
Gas Machine Gasoline 3
V. M. & P. Naphtha 26.
Capitol Cylinder -_-. 42
Atlantic Red Engine_ 23.
Winter Bigek. 22 9 = 13.
(olarine
STAT AS aed
Iron Barrels.
Medium Light —_. 59.2
Medium heavy 2.2.2: 61.2
AOANY 3 64.2
bextra heavy 69.2
Transmission Oil __-- 59.2
Finol, 4 oz. cans, doz. 1.40
Finol, 8 oz. cans, doz. 1.90
Parowax; 100, F Ib. <..6.7
Parowax, 40, 1 Ib. —. 6.9
Parowasx, -20; 2 tibe). TE
Semdac, 12 pt. cans 2 70
Semdac, 12 qt. cans 4 00
PICKLES
Medium Sour
Barrel, 1,200 count __ 16 00
Half bbls., 600 count 9 00
10 gallon, kegs ---- 6 75
Sweet Small
30 gallon, 2400 -_.__ 3 00
15 gallon, 2000 ~_---- 17 50
10 gallon, 800 ___L---_ 12 75
Dill Pickles.
600 Size, 15 gal. .... 00
IPES
Cob, 3 doz. in bx 00@1 20
PLAYING CARDS
Broadway, per doz. -- 2 40
4
Blue Ribbon 422. 00
@rickett --) 5 3 25
Bicycle 4 25
POTASH
Babbitt’s 2 doz. ~----- 2 75
FRESH MEATS
Beef.
Top Steers & Heif. 11@15
Good Steers & Heif. 13@14
Med. Steers & Heif. i1@12
Com. Steers & Heif. 08@09
Cows
Wop os ee ke 11
Ghee | 10
Lamb
COO se eee 24
Modium =: 2. 23
POOW ous 18
Mutton
G00: 225 ae 14
Medium | > 13
Peer, 32
45
Pork.
Heavy hogs ---------- 08
Medium hogs -------- 11
Eijeht hoes > il
Bone 2 8 16
Batts. 2 15
Shoulders -~---~--— 2S
Piams: 20202 18
Spareribs ~----------- 12
Neck bones ---------- 05
PROVISIONS
Barreled Pork
Clear Back _. 23 00@24 00
Short Cut Clear 22 00@2
Clear Family__ 27 00@2
Dry Sait Meats
S P Bellies __ 16 00@1
Lard
80 lb. tubs ----advance
Pure in tierces 13
Compound Lard 13 @
b. tubs ~---advance
. tubs __--advance
. pails __--advance
. pails __--advance
. pails _---advance
. pails __--advance
Sausages
Bologha.: 2255)
Eiver 22 Sc
Frankfort
PORK os 18@
Headcheese
Smoked Meats
Hams, 14-16, Ib. 19
Hams, 16-18, lb. 19
Ham, dried beef
fetes - 38 @
California Hams 12 @
Picnic Boiled
Hams
Boiled Hams __ 32 @
Minced Hams -. 14
Bacon =) os 22) -@
Beef
Boneless -... 23 00@2
Rump, new -- 23 00@2
Mince Meat
Condensed No. 1 car.
Condensed Bakers =_— :;
Moist in glass
Pig’s Feet
Kits,
¥% bblis.,
% ‘ebisc. SO: Ips. —-
Casings
Beef, round set __-- 14
Beef, middles, set__ 25
Sheep, a skein 1 75@
RICE
Fancy Head ---~--~-..
3 00
8 00
8 00
%
@13%
138%
Ye
%
%
h
1
1
12
12
16
20
1
@22
@22
39
13
4 00
4 00
2 00
I
3 00
2 00
08
Blue Hose ......... 54%4@6
Broken
ROLLED OATS
Steel Cut, 100 lb. sks.
038%
4 75
Silver Flake, 10 Fam. 1 90
Quaker, 18 Regular --
Quaker, 12s Family --
Mothers, 25s, Ill’num
1 80
2 65
4 40
Silver Flake, 18 Reg. 1 46
Sacks, 90 lb. Jute —-
Sacks, 90 Ib. Cotton__
SALERATUS
Arm and Hammer --
SAL SODA
Granulated, bbls.
Granulated, 100 lbs es
Granulated, 36 2% Ib.
paekases: 22
COD FISH
Middies 2.2 8.
Tablets, 1 Ip. Pure ———
Tablets, % lb. Pure,
GOR. Se
Wood boxes, Pure —...
Whole Cod
Holland Herring
Milkers,
Y. M. Kegs
Y. M. Half bbls. --
we 16
M. bbls.
3 00
3 15
3 75
22
Herring
K K K K, Norway -- 20 00
8 lb pals: 3 1 40
Cut: hanch 2.2 1 00
Boned, 10 lb. boxes -. 16%
Lake Herring
% ‘bbl., 100 Ibs. ----- 6 00
Mackerel
Tubs, 50 Ib. fancy fat 9 25
Tubs, 60 count ------ 5. 76
White Fish
Med. Fancy, 100 lb. 1
3 00
SHOE BLACKENING.
2 in 1, Paste, doz. --
E. Z. Combination, dz.
Dri-Foot, doz.
Bixbys, Doz.
Shinola, doz.
STOVE POLISH.
Blackine, per doz. —-
Black Silk Liauid, dz.
Black Silk Paste, doz.
Enamaline Paste, doz.
FEnamaline Liquid, dz.
E Z Liquid, per doz.
Radium, per doz.
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz.
Vulcanol, No. 10, doz.
Stovoil, per doz.
1 35
1 35
2
ry
OO t>
ol
SB DERE EHR ee
rs
°
sar aed slat eg ea pea
Jinx, 3
La
46 MICHIGAN TRADESMAN March 7, 1923
SALT SPICES. TEA Proceedings of Grand Rapid
* s Bank- ding was not active and the property
: Whole Spices. Japan. P finally went to Benjamin A. Vrieling for
—,. a a TT. Allspice, Jamaica -- @13 Medium ------------ 34@38 ruptcy Court. $275 a order eae made paste: the
Med. No. 1 100 ae iH oa xorg ---- 2 Choice ~------------ 45@56 Grand Rapids, Feb. 24—In the matter sale. The special meeting and sale was
Lae a ah es oe Co Se ee 58@60 of Cyclone Motors Co., Bankrupt No. then adjourned no date.
Patkers Moat. iD. 8 Gueee AS = ™ oO i oo 62 2202, the adjourned first meeting was March 5. On this day was held the
piatiteas fer ine crenm intl a ice meee 1 Ib. pkg. Siftings ~---- 8 held at Benton Harbor, Feb. 19, and the. first meeting of creditors in the matter
100 Ib., each 95 ao echin 2. @ following proceedings were had: The of Anna Savacool doing business as Ter-
Blocks, 60 Ib | 47 Mixed, — T -- 2 Gunpowder bankrupt was present by H. C. Hertz, race Hat Shop, Bankrupt No. 2226. The
Butter Salt, = 1b. bbl. 4 50 Mixe a. tg a O45 Cholee 222 8 Secretary of the bankrupt corporation. bankrupt. was present in person. J.
Baker Salt, 280 ib. bbl. 425 Noto © pkgs., oz. gi mae 38@40 W. H. Cunningham and W. J. Banyon, Claude Youdan was personally present
100, 3 Ib. Table _____ 6 07 See egs, se 40 attorneys, were present. The referee ap- or the creditors. Claims were proved
60, 5 Ib. Table ______ 5 57 Pe cinta ik ——- @ Ceylon pointed Frank D. Scherer, of Benton and allowed. The bankrupt was sworn
2. 10 ib tae 8G Oe ee @15 pekoe, medium ----- __ 33 Harbor, as trustee upon the failure of and examined by the referee and by Mr.
28 Ib. bags, butter __ 48 Melrose, fancy -------- 56 the creditors to agree upon a trustee. Youdan, without a reporter. The ex-
8s, oe
Pure Ground in Bulk Several petitions to reclaim were- con- noes a oe the ee a
i sidered and acted upon. The Secretar connrme oO her appeare 1a e
eae os S50 Comcet aes of the company oan then sworn aa estate contained no assets except those
Cassia. Canton _____. @22 Congou, Choice ... 35@36 examined before a reporter. The first Claimed as exempt and the estate was
Ginger, African —--_-. @22 Congou, Fancy 42@43 ae then adjourned = date. — — podlah gir eg ie at waectne
‘ ae eb. 26. n this day an order to show . ’ ae
em ~~ on Ool cause was made in the matter of Regle was then adjourned no date.
Nitec @32 at erone 3g Brass Co., Bankrupt No. 2081, for the Rape Tine eee
Pepper, Black _---- @18 a ean IE ag Pureoee of having the creditors consider Ask Old Timer a Question.
Whi a and pass upon the offer of a certain .
i mane eT on Fancy ----------------- 50 broker to take an option on the property Grand Rapids, March /—The con-
Paprika, Spanish _--. @32 of the bankrupt and sell the same for not tributions of an_ Old Timer to the
a ne ee ee CO a ae of oe
oe aE Tae 1 35 Cotton,3 ply balls ---- 48 The creditors meeting will be held at the His historical sketches are of more
Chili Powder, 15c ---- 5 Wool, 6 ply ----------- 20 office of special referee Kirk E. Wicks, than ordinary value, and he should
Celery Salt, 3 oz. ---- . at his office at 633 Michigan Trust build- be encouraged by appreciative readers
a i35 VINEGAR ing, Grand Rapids, why such proposition to continue to record his observations
Onion Salt ----------- 135 Cider, 40 Grain ---__- 2 should not be taken and such option and m7 € th
er cane 24 2 ibe 2 40 ee et 325 White Wine, 40 grain 17 agreement made by the trustee. and experiences of the past.
a a is eee Ooze 777. 3 25 ©White Wine, 80 grain 22 Feb. 28. On this day were received I have found much that amuses me
SS Kitchen Bouquet ---- 20 Oakland Vinegar & Pickle the schedules, order of reference and ad- jn his discussion of economic ques-
Laurel Leaves ---.--- = > ‘Co.s Brands. judication in bankruptcy in the matter of ions especially the tariff. His oft-
SOAP oe. 1 0Z. ------ 90 Oakland 7a Cider __ 25 Charles W. Morgan, Bankrupt No. 2239. oe Pp y
1 90 Blue Ribbon Corn —-_-- The matter has been referred to Benn fepeated assertion that complete free-
Am. Family, 100 box 6 00 ete 2% “=... 90 Oakland White Pickling 20 M. Corwin as referee in bankruptcy. The dom in trade, has ever been the result
Export, 120 box _-. 4 90 : oe No charge for packages. bankrupt is a resident of the city of under the terms of the revenue laws,
Flake White, 100 box 5 25 Muskegon; and is a watchman by occu- d wh he D
Fels Naptha, 100 box 5 60 STARCH WICKING pation: The schedules of the bankrupt enacted when the Democrats were in
Grdma White Na. 100s 5 00 Corn No. 0, per gross ---- 60 list assets in the sum of $3,217, of which control of the Congress, is not justified
Rub Nv More White Kingsford, 40 Ibs. ---- ag No. 1, per gross —--- = — gee ig a agro to the bank- by the record. Under all tariff laws,
_. 5 50 Powdered, bags ----- a 7
suite Cisssic. 100 ‘box 5 25 peng ig > kee: -- 3 75 No 3 oo eres “7 495 134.21. The first meeting of creditors notably those of McKinley, Dingley,
20 Mule Borax, 100 bx 755 Cream, 48-1 —--------- 480 Peerless Rolls, per doz. 4g will be held at the office of the referee Morrill and Payne, enacted by Re-
se. Beaune WE o,f Ge Marge J A ly gf ie creiors of publican, many articles of metehan
ho ie ee eae Rochester, a doz. o) «Hill. County, Montana ____--_----- $276.36 £'6e eo —¥ on Sag were admitted
P. Olive. 18 box 1100 Argo, 48 1 Ib. pkgs. -- 3 75 i ee RE Security State Bank, Havre, Mont. 350.00 free of duty, and in a larger measure
Lava, 100 box _______ 490 Argo, 12 3 lb. pkgs. _- 2 74 WARE H. Earl Clack Co., Havre, Mont. 15.00 under the Wilson and Underwood
Fummo, -” Poe, Se $ 8 Argo, 8 5 Ib pkes ce 2 30 bade = irk Jestrab, Bros., Havre, Mont. eo 8.00 acts. But there has never been a mo-
Gunton Tar, ass 2 00 a et kes gisase ; 35 Bushels, narrow band, 10 Havre, Moot 2 15.00 ment since the organization of the
Grandpa Tar, 50 Lge 335 Tiger, 48-1 __.._-____- g5 .,Wire handles ----- a + ‘° Havre Trading Co., Havre, Mont. 140.45 General Government when duties were
Fairbank Tar. 100 bx 4 00 Tiger, 50 Ibs. ---_----_ 043% Bushels, narrow ban 0 Havre Mill Co., Havre, Mont. -— 22.85 not imposed upon imports, and col-
Trilby, 100, 12¢ —_- 8 00 . OS a a Neer + omnes, Comtalls, lected. ‘Will Old Timer kindly fur-
Williams Barber Bar. 9s 50 Bushels, wide band la. 15 Rat. oe 24.25 : : y
Williams Mug, per doz. 48 CORN SYRUP. Market, drop handle_ Bond Lumber Co, Havre, Mont... 2646. nish to the Tradesman a statement of
: Market, single handle 90 piper Howe Lumber Co., Havre the number of custom houses that
Proctor & Gamble a ee = Mont, ..__---._.--___--------- 114.35 were closed under the operation of
; Splint, a =-------- +o. 6«6(Jesse B. King, no address ------ 36.00 ine ¢ ada t A :
5 b lot tea Splint, medium ------ Farmers Co-operative Assn., e tree trade laws he Claims were
ore ne as Splint, small --------- 7 00 Waste: Moot 25.00 enacted by the Democrats in Con-
‘ Z ban Churns. U. S. Department of Agriculture -_ 70.00 ress? Also how many customs in-
eee ee ee oe ce ee ee a ee ee ere, os ates crocs and marshals, employed to
i as cakes: 3 65 Barrel, 10 gal., each-- 255 M. J. Culley, Havre, Mont. ____ 60.90 il h nei roe
ee eee ee pan 6 gal. per gal. -. 16 Elsie E. Richardson, Grand Rapids 3,775.55 Collect the customs, imposed by tariff,
P. & G. White Naptha 5 25 Egg Cases. March 2. On this day was held the were retired in the years when free
Star, 100 No. 11 cakes 5 25 No. 1, Star Carrier-. 5 00 first meeting of creditors in the matter trade, as he claims, was in force in
Star Nap. Pow. 60-16s 3 65 No. 2, Star Carrier-_ 1000 of George A. Reynolds, Bankrupt No. 2230. 14 Laited Skat 2: 3s 46 :
: : tar Egg Trays 450 The bankrupt was present in person. e Unite ates: the custom
Star Nap. Pw., 100-10s 3 85 Penick Gold s No. 1, Star & houses e and G
Star Nap. Pw., 24-60s 4 85 enic olden syrup No. 2, Star Egg Trays 900 No creditors were represented, but sev- J were open an overnment
eral were present in person. No claims officials were busily employed in col-
CLEANSERS.
ITCHEN
ENZER
80 can cases, $4.80 per case
WASHING POWDERS.
Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Climaline, 4 doz.
Grandma, Lg — see
Gran Large —
Gold Dust, i008 eR ak
Goid Dust, 12 Large
Golden Rod, 24
Os.
ce Laun, 4 dz.
Luster Box, 54 ------
Miracle C., 12 oz., 1 dz
Old Dutch Clean, 4 dz
Queen org x ez.
Rinso, 100 oz. ------_
— No More, 100, 10
Rub No More, 18 Lg.
—— Cleanser, 48,
20
Sani Fiush, 1 doz. __
Sapolio, 3 "doz.
Wyandotte.
6
4
4
:
4 00
a
6, 10 lb. .cans ~------- 2
12. 5 ib. cans 2 75
24, 2% Ib. cans -_---- 2
24, 1% lb. cans ------ 1
Crystal White Syrup
6, 10 7b. cans —.._.__ 2 95
12, 5 lb. cans ——----— 3 15
24, 2% Ib.-cans _----- 3 30
24, 1% Ib. cans ------ 2 25
Penick Maple-Like Syrup
6, 10 lb. cans —------- 3 70
12, 5 Ib. cans —------- 3 90
24, 2% Ib. cans ~----- 4 05
24, 1% lb. cans ------ 3 75
af = No. 1%
ro, No. ’
— a) —___
Wants a Position.
I want a place in your store.
I will be one of your greatest work-
ers.
I wili get new business for you
every day.
IT will always be on the job.
I will be on hand before the store
opens in the morning.
I will stay and work for you after
all others have gone.
I will always be enthusiastic about
you.
I will tell everybody about you and
your merchandise.
I will increase your efficiency many
times.
I am absolutely necessary to your
business.
I am the Window Card.
oo.
Ba RO a a ae a. eee Se Ne a Oe ae a ee
Pw eS OD OM
Ir
tani
so nse hae SRELIN
March 7, 1923
MICHIGAN TRADESMAN
47
Wool Supplies and Woolen Fabrics.
While prices of cotton profess, at
least, to be based on the law of supply
and demand, a!though neither is really
more than guessed at in many in-
stances, wool prices appear to depend
wholly on what chance brings. World
wool supplies are generally a matter of
conjecture and they have, in recent
years, been the subject of pools or
combinations, here and abroad, whose
avowed purpose was. to keep prices
to certain fixed minimums. There
seems, at present, to be plenty of
wool available for all needs, and the
supply in this country is certainly
amp‘e. In Great Britain there is a
certain amount of apprehension be-
cause raw wool prices are relatively
above what can be obtained for tops
and yarns. Continental support in
puying has helped to keep up wool
prices- and so, to some extent, has
purchasing by Japan which, until com-
paratively recenty, did not figure in
this field. The prices of crossbreds
have gone un abroad mainly, it is said,
because of American demand. At the
auction sale at Adelaide, South Aus-
tralia, on Friday there was a softening
of prices for good wools. Whether this
has any significance will appear this
week when the London auction sales
are resumed. At these the offerings
will amount to 200,000 bales. The
shearing season is beginning in this
coustry and buyers are doing a
little in looking after desirable clips.
The actual amount of contracting,
however, has not been large so far.
As is customary at this period, the
goods market does not possess many
features of note. The American
Woolen Company finally withdrew
all its lines during the past week and
the Pacific Mills closed out on its
drees goods offerings. What kind of
allotment the former will make has
not yet been stated, but it is pretty
well established that much scaling
down will be necessary in certain con-
structions. Some of the finer dress
goods still remain to be shown, the
openings of them for next Fall to oc-
cur within the coming fortnight. Sales
of both men’s and women’s wear are
showing up well.
—_+-s
Novelty Braids Featured in Current
Millinery.
In the large collection of hats of va-
rious ranges in the showrooms of
one of the New York “quantity” man-
ufacturers the current bulletin of the
Retail Millinery Association of Ameri-
ca says novelty braids are featured in
a large way.
“There is the straw paisley,” the
bul’etin goes on, “which is a general
favorite everywhere for the lower
price ranges of Spring thats, and the
various all-over viscas in shredded
wheat, chrysanthemum and corduroy
types are legion. Other shapes show
the use of bright-colored cellophane in
‘hit-and-miss’ effects, loose raffia-like
Scotch plaids woven in silk braids,
chenille shot with cellophane strands,
yarn-shot braid, tinsel combined with
gay strands of cellophane, etc.
“These novelty weaves are usually
sought in the brighter colors and in
the more youthful models, and they
generally combine one of the grained
or twilled silks with taffeta or with
one of the various crepes. The trim-
mings are generally very simple, con-
sisting of scarfs, silk or yarn ap-
pliques, or ribbons.
“A large, rather ‘dressy’ mode! is
made of Dutch blue georgette crepe
with a high-peaked six-section crown
and wide mushroom brim. Crepe al-
so makes the crush scarf that has its
knot caught at the right by a cabocnon
of coral beads. An inch and a half
flange of coral, blue and rose chenille
braid, shot with black cellophane,
makes a striking finish.”
GRAND RAPIDS,
It’s National
Canned Foods Week
REMEMBER—
—that when you order DEL MONTE Products you
are buying more than mere merchandise—that you
are stocking positive sales. DEL MONTE canned
foods are sold before you put them on your shelves,
because your customers know and have absolute
confidence in this brand.
—that the more DEL MONTE varieties you carry,
the bigger business you are likely to do on each
one, because the goodness and high quality of each
is a direct incentive to try the others.
—that it is easier and much more profitable to sell
many varieties of one well-known brand, like
DEL MONTE, than attempt the same volume of
business under many different brands—keeps your
capital smaller—turns it over faster.
JUDSON GROCER COMPANY >
MICHIGAN
BUSINESS WANTS DEPARTMENT
Advertisements Inserted under this head for five cents a word the first
Insertion and four cents a word for each subsequent continuous Insertion.
If set In capital letters, double price.
display advertisements in this department, $3 per Inch. Payment with order
Is required, as amounts are too small to open accounts.
No charge less than 60 cents. Small
WANTED—To hear from owner of
general merchandise store for sale. State
cash price, particulars. D. F. Bush, Min-
neapolis, Minn. 9
For Sale—General stock of dry goods
and groceries, on railroad and good roads.
A good resort trade in season, and good
farmers’ trade the year round. Invoices
about $4,500, fixtures extra. Rent, with
eight living rooms, $25. Have other busi-
ness. Write No. 78, care Michigan
Tradesman. 78
For Sale—General store, gasoline sta-
tion, new bungalow, agency for corduroy
tires. Located in Holland community.
Will trade for city property. Address No.
79, care Michigan Tradesman. 79
FOR SALE—TWC STORY BRICK
STORE, including $3,000 stock general
merchandise and dwelling, grain elevator,
potato house and hay house. Potato
house equipped with two wagon dumps
and power sorters,, electric motors. Lo-
eated seven and one-half miles from
Chippewa Falls on Omaha Railway. Ex-
cellent opportunity for married man. Best
reasons for selling. If you mean business,
you had better investigate this. Farm-
ers’ Produce Co., Chippewa Falls, Wis-
consin. 80
A LIVE WIRE. MONEY-MAKING
COUNTRY STORE—Selling account of
age. Wish to retire. Forty years at this
stand. Fine store building, living rooms
in connection, modern, hot and cold wa-
ter, toilet, bath, hot water heating plant,
about two acres of ground, on good roads,
garage, close to school and church. Stock
consists of general merchandise, grocer-
ies, dry goods, shoes, rubbers, shelf hard-
ware, proprietary medicines, crockery,
men’s wear, ete. Doing about $30,000 per
year. This will stand _ investigation.
Stock at invoice. Will sacrifice consid-
erable on buildings. Might take in good
city dwelling. Address No. 71 care
Michigan Tradesman. T
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
REBUILT
CASH REGISTER CO., Inc.
Cash Registers, Computing Scales
Adding achines, Typewriters And
Other Store and Office Specialties.
122 N. Washington, SAGINAW, Mich.
Repairs and Supplies for all makes.
DICKRY DICK THE SCALE EX-
PERT. MUSKEGON, MICH. 939
For Sale—Stock general merchandise
in live town in Central Michigan. Con-
sists of dry goods, shoes, rubbers, gro-
ceries, paints, varnishes, patent med-
icines. Also fixtures and. residence. Only
general stock in town. Address No. 68,
care Tradesman. 68
For Sale—A general store in a good
live resort town sixty miles from Detroit,
on a railroad and good roads. Has a
good, established farmer trade, and all
cash business. Good reason for selling.
For particulars, write W. H. Kelly, Bir-
mingham, Mich. 72
For Sale Or Exchange—240-acre farm
in Clare county with eight-room house
and small barn on same, for stock of mer-
chandise or city real estate. Seegmiller
Bros., Cadillac, Mich. 73
FOR SALE—Bazaar stock, located in
one of best cities in Central Michigan.
Inventory about $4,000. Business can be
doubled in short time. Established 12
years. Satisfactory reasons for selling.
Address No. 75, care Michigan Trades-
man. 75
For Sale Or Trade—In Kalkaska, Mich.,
house and two lots, electric lights and
city water; meat market and_ stock;
slaughter house, hog house and ten acres
of muck ground; ice house, with 100 tons
of ice all put up. A fine opportunity for
someone. Part cash, rest terms. Let
me hear from you. Harry Bartholomew,
Kalkaska, Mich. 76
Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566
Yearly Invoice Record
The contract you enter into when you purchase fire insurance
requires you to retain all invoices or keep a record of all purchases dur-
ing the current year. Merchants who have small safes sometimes find it
inconvenient to preserve all invoices intact. To meet this requirement,
we have devised an Invoice Record which enables the merchant to
record his purchases, as set forth in his invoices, so as to have a com-
plete record in compact form for use in effecting a settlement in the
event of a loss by fire. This Record is invaluable to the merchant,
because it enables him to ascertain in a moment what he paid for and
where he purchased any article in stock. Price $2.
Tradesman Company
Grand Rapids
GRAND RAPIDS SAFE CO.
Fire and
Burglar Proof
Safes
Vault Doors and Time Locks
Largest Stock in the State.
Grand Rapids Safe Co.
Grand Rapids, Mich.
March 7, 1923
MICHIGAN TRADESMAN
To the Readers of the
Michigan Tradesman
IMPORTANT NOTICE!
You are earnestly advised to at once mail the coupon at the bottom of this
page, and learn all about the wonderful proposition that is made to the readers of
this paper by the Detroit Air Cooled Car Co., of Detroit and Wayne Michigan.
You do not assume the slightest obligation in doing so, but it will greatly
interest you to know about the most widely discussed engineering achievement of
the industry—the big, roomy, luxurious, quality car that gets 30 miles to the gallon
of gasoline and sells at a strictly popular price.
Investors this IS your opportunity.
IMPORTANT FEATURES OF THE DETROIT AIR COOLED CAR
1. Being air cooled by a perfected 5. Beautiful in appearance, luxur- 10. Superior design, materials, and
system, it does away with all annoy-
ances, cost, parts, and weight of the
old-fashioned water cooling system.
2. Has from 750 to 1,300 fewer
parts than any other car.
3. Is %-ton lighter in weight than
other cars of equal size.
‘4. Has averaged close to 30 miles
per gallon of gasoline for 65,000 miles.
Don’t Delay. Don’t put it off. Mail the coupon now—today.
iously furnished, perfectly balanced,
unusually roomy, strictly a quality car.
6. Perfect accessibility to, and in-
terchangeability of parts.
7. Most powerful automobile motor
per pound weight ever made.
8. Exclusive, improved and pat-
ented features.
9. Equipped with the famous Twin-
3 (6) air cooled D-A-C motor.
Just write your name and address plainly on the coupon—that'’s all.
See the exhibit at Ottawa Ave. and Michigan St., Grand Rapids.
(Open Evenings)
WwW. J. DOUGHTY
PRESIDENT DETROIT AIR COOLED CAR CO.
Detroit, Mich.
3745 Cass Ave.
workmanship.
11. Mechanical drawings and pat-
terns made; three production models
built; plant secured; organization com-
plete; output sold for a long period in
advance.
12. Cost of production and profits
per car should make this a magnificent
investment.
COUPON
Detroit Air Cooled Car Company,
3745 Cass Ave., Detroit, Mich.
Gentlemen :—
Please give me the information mentioned
| above. I ask this with the understanding that I
| am NOT pledging myself in any way.
(M.T.) Address -------------------------------
THE STRONGEST
SAFE IN THE WORLD
Manufactured
Exclusively by
YORK SAFE
AND LOCK CO.
Sale in Western Michigan controlled exclusively by
GRAND RAPIDS SAFE CO.
Tradesman Building
GRAND RAPIDS
Has a habit of ringing
the cash register bell
HE amount of table oil cloth on your shelves doesn’t indicate
how successful you are. Don’t ever forget that it is only when’
the cash register bell rings that you make any money.
MERITAS Table Oil Cloth has a habit of ringing the bell—quick
and often. It is a habit that was started when we put into MERITAS
the quality that makes women like it for its long wear. It is a habit
that the original, exclusive, year-in-advance patterns make stronger
all the time. That MERITAS habit of moving into the customers’
hands quickly, has for years so pleased hundreds of retailers all
over the country, that they can’t see any other brand.
MERITAS Table Oil Cloth isn’t made to keep in stock—it is made
to sell—and it does sell.
See your wholesaler—We'll move the goods
THe STANDARD TEXTILE PRODUCTS Co.
320 BROADWAY, NEW YORK
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