WS STII SRE FEES & CAN OY ERA VODA epee NN AS ; Yoo : (St x we Pole Hen Va oN y es oy , A esa ome 4 y an Safa) EC ee) ee OLE ES SS Cn en EC) CEL ©) Ot The JF SH ON QQ 2 | Ser Wee SO SMAN COMPANY, PUBLISHERSSs VAY) SY WAS ee Sieh) I Ot ces ms rE PROT PIN TI) OS) a ON) aS CL FID BIS ASS SSS REY ZAG W KA Ss D ( ae P Hy sf ak WS Fortieth Year GRAND RAPIDS, WEDNESDAY, MARCH 7, 1923 Number 2059 EVERY DEALER |. MUST READ THIS 10Q7 The Grand Rapids Dry Goods Co. © CLEAR PROFIT distributors for one of the best and most popular Hair Nets in America— the Arrow Human Hair Net—is mak- ing the greatest Dealer proposition in their history. "100% Profit to the Dealer” Double Mesh — Cap Shape — ARROW Human Hair Net. Special offer—$9.00 PER GROSS. You sell (2 Nets for 25c) netting you $18.00 per gross. Your Profit 100%. Guaranteed against any imperfection of any nature. fi cap SUAPE DOUBLE was Large in size—perfect in shape—true to their 4 ‘ various colors. Absolutely invisible. No need to pay more when you can get the very best Human Hair Net in Handsome 6 color Gold embossed envelope at this low price—$9.00 PER_ GROSS with handsome Counter Display Case free. it MEDIUM BR! i H M Y M \ 4 \ Y This HUMAN HAIR NETS are well and favorably known. And we absolutely stand on our guarantee. Wire or write your order. Immediate shipment. Grand Rapids Dry Goods Co __. Grand Rapids, Mich. ' Distributors for NY KAUFMANN BROS., Importers \ Wy, 111 Fifth Avenue, N. Y. Wy Citizens Long Distance Service Reaches more people in Western Michigan than can be reached through any other tele- phone medium. 21,100 telephones in Grand Rapids. Connection with 150,000 telephones in Detroit. USE CITIZENS SERVICE CITIZENS TELEPHONE COMPANY ir et (bhp Th NOT TY SCHOOL SUPPLIES GRAND IRAPIDS Pencils KNITTING MILLS Tablets Manufacturers ° of Paints High Grade Ruled Papers, etc. Men’s Union Suits arias Sie at WRITE US FOR SAMPLES Popular Prices i Write or Wire The Dudley Paper Co.| | grand Rapiite Kuitting Mit LANSING, MICH. Grand Rapids, Mich, | WHITE HOUSE. 5 COFFEE - If You Happen to Know of the Splendid Quality of “White House,” Why Not Pass the Good Word Along? 1-3-5 Ib. Cartons The Security of the Package: It is the wonder and despair of competitors—this Package shown. There couldn't possibly be a better one. It thor- oughly and completely protects the coffee—in every way. Distributed at Wholesale by JUDSON GROCER CO. GRAND RAPIDS, MICH. eee eee eee A A A ete ‘FANCY COOKIE CAKES AND CRACKERS LONG ISLAND SANDW!ICH—Our Speciality Samples sent on request. Detroit Branch Phone—Melrose 6929 3705 St. Aubin Ave. Distributors wanted in open territory. WHAT IT DOES In order to sell F LEISCHMANN’S YEAST most profitably, know what it will do for your customers. This. It relieves constipation permanenily. Why? Because it gives the intestinal muscles the exercise they require. Lack of this exercise causes constipation. Selling requires telling. Tell these facts and sell more Yeast. THE FLEISCHMANN COMPANY Yeast ae Service Sand Lime Brick | | R, & F. Brooms Nothing as Durable Nothing as Fireproof Makes Structures Beautiful . No Cost for Repal ANCA - o Cos r Repairs ‘att Fire Proof i DANDY gg a \ \ arm In nter NAN Coo! in Summer LINE Brick is Everlasting Also Grande Brick Co. Grand B. O. E. LINE Rapids Wt Saginaw Brick Co., Saginaw cy —- Jackson-Lansing Brick Co., Is : Rives Junction a Prices M Special _________ $ 8.00 SIDNEY ELEVA TORS Fe No. 24 Good Vaiue 8.50 Will reduce handling expense and speed Ne. Oe ee a maha meaty Sac 998. pony No. 27 Quality. 10.75 insta ans and instructions sent wi a ego plier ie and ee gett No. 22 Miss Dandy 10.75 giving Kind of machine and size platform . » O ee A wanted, as well as height. We will quote oe oe _— a money saving price. Sidney Elevator Mnfg. Co. +» ‘Sidney, Ohio Freight allowed on Signs of the Times shipments of five Are dozen or more. Electric Signs All Brooms Progressive merchants and man- uiacterens now realize the value Guaranteed of Electric Advertising. We furnish you with sketches, pple _ operating cost for the Rich & France THE POWER CO. 607-9 W. 12th Place Bell M 797 Citizens 4261 CHICAGO, ILLINOIS a a iain —____ Boyne City Seeks Summer Normal School. : Boyne City, March 6—The steamer Griffin is being overhauled for the season’s work under the supervision of Captain J. H. Gallagher. She will be equipped with a magnetic hoisting rig for hauling pig ron. Captain Gallagher anticipates a very busy season this year. It is our hope that he—and we—may not be disappointed. The Michigan Iron and Chem‘cal Works and the Charcoal Iron Co cf America are both shut down. The shut down is caused by the failure of the wood supply, none having been cut during the season of 1921. This is a very unfortunate condition, as the products of both plants, iron and chemicals, are in great demand at good prices. They cannot start again, we are told, until May. Our local organizations are busily engaged in trying to locate a summer normal school at this place. Every- thing is favorable to the selection of the place. We have a very excellent school equipment and commodious buildings, a very desirable location and good accommodations for the students. We hope we may attract this desirable activity. Maxy. ———_>-2- Prepare For Invasion of Mid-West Buyers. Detroit, March 6—‘‘Spend at least one day in the Detroit market during the week of March 12 to 17,” is the slogan of the houses co-operating in ‘the big dry goods, furnishing goods, ready-to-wear, carpets, draperies and allied lines exposition to be held in that city. Probably no more opportune time has ever presented itself to retail mer- chants to make a profitable trip to the market than the date set by these up- to-date Detroit wholesalers to stage the’r semi-annual buying event. With stocks of spring and summer goods at their peak, advancing prices in all cotton, wool and allied products and a decided shortage in many lines of staple merchandise, it, undoubtedly, will prove good judgment on the part of merchants to complete all spring and summer purchases before the jobbers are obliged to place reorders at the new market costs. The March date gives these buyers this oppor- tunity. The diversity of the Detroit market has developed during the last few years by leaps and bounds. Many lines not found in this market twelve months ago are now represented here by several firms. While new acquisi- tions to this market include special carpet and rug houses, women’s ready- to-wear firms and other specialty houses the older concerns have also kept apace with the wonderiul growth of the city and State. Questionaires sent to salesmen rep- resenting the eleven firms participat- ing in the Detroit market boosting week assure them that hundreds of buyers from Michigan, Ohio and In- diana points will invade the city dur- ing the exposition dates. Broadsides and other advertising literature sent through the mails will bring thou- sands of buyers into the city from all points who will take advantage of the big stocks and present prices that are now Offered. ——_-+- __ Death of Frank T. Miller. After an extended illness Frank T. Miller, 46, Secretary-Treasurer and General Manager of the Miller-Michi- gan Potato Co. and one of the most widely known potato merchants in the State, died of heart disease in his home, 727 South College avenue yes- terday. Operating fifty-four buying stations in Northwestern Michigan, Mr. Miller was well known not only to the far- mers and business men of the great potato growing area of Michigan, but probably he had a greater circle of personal friends in the trade in all of the marketing centers than any other Michigan shipper. Mr. Miller was born and educated in Chicago and resided there until about 17 years ago, when he moved to Albion, N. Y., where he was en- gaged in potato and produce buying. He remained there seven years, com- ing to Grand Rapids late in 1913 to take charge of the H. E. Mosely Co., which was later changed to the Miller- Michigan Potato Co. Always insisting on a square deal for both the grower and the consignee, Mr. Miller’s code of business ethics did much to put the potato shipping business in Michigan on a high plane. Numbered among the _ staunchest friends were his keenest competitors. His corporation became the second largest of its kind in Michigan and with the Albert Miller Potato Co., of Chicago, with which it is affiliated, is one of the ranking produce concerns in the country. Surviving are the widow, and two daughters, Evelyn and Barbara Miller; one brother, E. Percy Miller, of Chi- cago, and one sister, Miss Agnes R. Miller, of Jacksonville, Fla. Mr. Miller was a member of the B. P. O. Elks of Albion, N. Y. Funeral services will be held at the residence at 3 p. m. Thursday. Rev. George P. T. Sargent, rector of Grace Episcopal church, will officiate. —_——_o-e-- Canned Foods Week Instructs Public. - This. week, all week, is National Canned Foods Week and is being pro- moted earnestly throughout the Unit- ed States. The possibilities of the can- ned food industry are almost without limit and are bounded only by the earth’s power of production, the in- crease of the earth’s population and the “education of the people to use canned foods. We frequently hear the argument used to the effect that the canning of foods is expensive and that fresh foods are far less costly. That is based on false information, for canned foods, quantity for quantity, are cheap- er than fresh or raw foods from the markets, and moreover they are pre- pared, almost ready for immediate use. They are fresher than the open market fruits and vegetables, for the canneries are located where the products are grown and are thoroughly washed and put into the.cans within a few hours of the time they are gathered. As persons learn of these conditions in relation to canned foods, from the campaign of education which now is in progress, the great canning indus- try will grow vastly in importance and usefulness. The canning industry is a boon to all humanity. Those who decry it through ignorance or unin- formed prejudices in against one of the world’s conservative forces. i a 3 A Z : = f & E - 5 i= 2 MICHIGAN TRADESMAN March 7, 1923 DIRECT MAIL ADVERTISING. How It Can Be Adapted To Country Stores.* Some merchants advertise because they think they have to; some because their competitors do and some be- cause they think they have to support their local paper. Advertising has an unlimited field, but the subject which has been alotted me is Direct Advertising for Small Stores. If I were to address you from a theoretical standpoint I would be a failure. No one, not knowing your local conditions, can sit-in an office in Chicago or New York and write an advertisement for you, or dictate a let- ter suitable for distribution in your territory. I am not going to stand before you and tell you how to run your business. What I am going to tell you are plain facts—something practical—something which has work- ed out to success and brought returns which I am positive can be traced to direct mail advertising. I am going to divide this subject into three parts: 1. Why I adopted direct mail ad- vertising. 2. How? 3. The results which I will tell you in dollars and cents. I want you to follow me closely and you will see the reason why. I am going to take you back to 1900. Some of you were not in business at that period. Some possibly were in high school. Some were at it as we were. At that time you will remember farmers took a day off, usually on Thursday or Saturday, bringing the good ‘housewife to town by horse and buggy. She would do her weekly trading, buying sheetings by the bolt, hosiery by the dozen and so on. She went to the postoffice and got the weekly paper. Then at home there would be a scrap in the fami‘y who should read the paper first. Those were the days when we had to sweep the horse manure from our gutters every morning outside our stores and the man who ‘had the biggest pile was supposed to have had. the biggest trade. In those days our local paper had a circulation of about 1,500 and the rate of advertising was 8 and 10 cents per inch. Everybody took the weekly pa- per. All were anxious to read it and paid particular attention to the adver- tising. Pearce at that time was a great believer in printer’s ink and I want to say right here that it is this which founded his business and built up a wonderful trading place in my territory. In 1902 the first two rural routes going out of Quincy were established. Everybody said it would be the ruina- tion to the sma‘l town merchant. The farmers would. receive their mail delivered at their doors, receive all the advertising from the mail order con- cerns and stay at home, buying all their goods from the mail order houses. Pearce did not ‘have this pessimistic idea of these conditions, *Paper read at annual convention Mich- igan Retail Dry Goods Association by E. K. Pearce, of Quincy. but pegged away; in fact, did more ad- vertising than ever. In 1907-8 three more routes were established and those cold footed mer- chants said that business would go to h— sure. About this time shares were sold to promote an interurban railway through our town, running from Adrian to Hillsdale, Quincy, Co!d- water and further on West. In fact, it developed so far that a road was built. Again merchants squeeled, say- ing all the trade would go to Hills- dale to the East and to Coldwater to the West. One of our merchants at that time came to me and said, E. K. Pearce. “Pearce what’s the use of staying in Quincy? All the trade will go to Co‘dwater, the county seat, as soon as the street_cars start running?” And he actually moved to Coldwater, bag and baggage, opened up a store there and died a natural death. But we kept on advertising right and left, increas- ing our business every year. Now let us go on to 1914, the war period. That was the time when merchants were kept on the job. It was a test time—a time to find out whether we. were merchants or store-keepers. Dur- ing this time and up to 1915-16 roads commenced to improve, automobiles became popular and distance was nothing compared to the horse and buggy traveling. In 1915-16 one of the most disas- trous things happened for a small town merchant. It was again a test time for a merchant doing business in a small town. It was a time to take an inventory of himself and wake up to the situation of doing business him- self or let the big fel'ow in larger towns eat him up. i The publishers of daily papers is- sued within a radius of forty miles of my territory sent out solicitors offer- ing premiums varying from a package of needles to a map in order that they might incréase the circulation :of their papers. This changed the farmer from being interested in reading a weekly news- paper. I believe it placed the farmer in line with city folks in getting the news daily instead of a week old. It gave him the markets and to-day the farmer is posted on things of the out- side world as well as the city folks. He is no more a hayseed. He is a reader. Think of the vast increase of daily papers during the past ten years. Just a few weeks ago one daily paper pub- lished this statement: “The increase of this paper for the past ten years has been 545,732.” Other dailies have increased in proportion. Who gets these daily papers and mine. You merchants from cities of 2,000 have the same conditions to contend with as we have, because the daily papers which are distributed in your territory contain advertisements from merchants carrying larger stocks than yours, offering inducements to your trade to come to their city and do their trading. Listen to this: About a couple of weeks ago a well-dressed and cultured lady of fine personality representing a well-known dry goods store in To- ledo was sent to a certain city, a popu‘ation of about 5000, not far from my town, going from house to house, soliciting the ladies to open a charge account with that Toledo store and stating that if they needed any dry goods a very efficient mail order de- partment was at their disposal, where orders were sent out the same day they were received. It will also pay you merchants to keep tab on what is going on in your city and be on the job and send your trade a personal letter quite frequently, reminding them that you are in busi- ness also. If any of these ladies who were solicited should go to Toledo, It is your trade- what do you think would be their thought immediately they got off the train in that city? It wouldn’t be the city hall or their ~ wonderful parks. It would be this particular store, because she had been solicited to open an account there. That I would call direct advertising. Mr. Felder of Charlotte, if you sent a lady in Olivet a letter stating you had received a fine assortment of new spring cloaks and inviting her in to look at them, what do you think wou‘d be her first thought when she got off the bus or car in your city? It would be your particular store. ‘Why? Be- cause you had sent her a letter in- viting her there. That I would call direct mail advertising. Our weekly paper changed hands twice from 1915 to 1918 and each time the change was made rates of adver- tising went up. Subscriptions were increased in price and to-day we have a weekly paper with only a circula- tion of about 800 in our immediate vicinity and the advertising rates are almost prohibitive—20 and 25 per inch, What am I going to do with the daily papers coming into my territory? I am going to refer to a paper pub- lished in Jackson which has a big cir- culation also. Do you think I am go- ing to alow our friend, Mr. Cook, to come into my territory with his flowery advertisements and offer spec- ial inducements to my trade to go to his store and trade and me set back and not go after business? Not much. As I have said before, distance is nothing nowadays, compared with horse and buggy travel. They can Paramount Brand Hirsch Bros. Goodies Aon 2 Ask About pple butter Demonstration Catsup Peach Butter Plan on Tomato Soup The Wonderful Pork and Beans< 1000 Island Dressing ; Puree Peppy Sauce Sala > ae Sweet Chow Chow Kraut Piccallette and Mince Meat Chili Sauce SWEET SOUR BULK, KEGS, CASKS PICKLES DILL : : PLAIN IN GLASS—CONVENIENT SIZES MIXED For Sale by KENT STORAGE COMPANY Grand Rapids—Lansing—Battle Creek Wholesale Distributors + e | a sialon eS i ada + aR seine ean sm Sian nites c a Snipa serrate nae a RRS Ria Pee me EGY ee Reon: Sa seer tty ec: a Er Sadia erste es os March 7, 1923 get to Jackson now within a little over an hour. In the horse and buggy period, Jackson was not known as a trading place. It was off the earth, so to speak. Now, then, how did we adopt direct mail advertising? I took my machine and followed the mail carriers every day for a week until I had a very com- plete mailing list out of Quincy. The first day out the further I went the more enthused I was with my propo- sition. What did I see? I watched the mail carrier and every time he would stop at a farm house, put the mail in the letter box, the good housewife would put on a shawl, eager to take the letter out of the box. Here, thought I, was direct advertising. If that was my letter, she would surely have received it and would be just as eager to read its contents. That is direct mail advertising. As soon as I had completed each route and gotten a very accurate mailing list of each patron I went to Chicago, purchased a mimeograph and commenced to test out my direct mail advertising. Did it work? People would come in and say, Mr. Pearce, I reived your letter and would like to see so and so which was adver- tised. The response to our direct let- ters has always been very satisfactory. You know human nature is the same the wor:d ever. If you receive a let- ter addressed to you personally you appreciate it. Gentlemen, I am not fighting our weekly paper—far from it—because a small town without a weekly paper is like a bird without wings. We sup- MICHIGAN TRADESMAN port our local paper just the same in dollars and cents. We pay just as much as we did in 1900-15, but our space is not so large. Then, again, gentlemen, you must admit that there is not the interest taken by the farmers in a weekly paper that there is in the daily paper, because the news which is contained in the weekly is a repeti- tion of what has been pub‘ished two or three days before; consequently, ad- vertising in a weekly paper has not the drawing power of a personal let- ter sent out to our trade. I- know this because I have proved it. One does not have to be an ex- pert advertising writer; neither does it need be a flowery letter. Just plain facts and make your letter so personal that immediately your reader has gone through it she will have made up her mind to go and see you. Then, again gentlemen connect your windows with your letters. Make them attractive. Make your. store at- tractive and do the big things and you will get results. Last May I received a letter from the editor of the Merchants Journa’, of Des Moines, Iowa, stating that his attention had been called to the fact that our store has achieved consider- ab‘e. success with unusual advertising by working out ideas which many merchants in small and medium sized towns seemed to think they can’t put over. He asked for some of my adver- tising and some idea ‘how we did it in order that he might publish an article in his next issue. I wrote him an article which was published in the June issue and I have received communication from many merchants asking me to put them on my exchange list and send them some of my advertising stunts. It would take too much time to go into details of all the letters I have re- ceived, but I have one particular mer- chant I wou‘d like to mention here who wrote me to help him out of his difficulty. This merchant is from South Dakota. He stated that he had been in the habit of sending out cir- culars and an eight page monthly magazine (of which the sent me a copy) at a very heavy expense, but could not see any results or sufficient increase in trade by such expensive advertising. - He also stated that the advertised some in his weekly paper, but that had a very poor circulation, and he could not get any returns from this source. He asked what would be my dea for the course for him to pur- sue to get better results from adver- tising. J wrote to him to cut out the monthly magazine advertising, cut out his circulars and send out personal let- ters to his trade. In fact, I wrote a sample ‘etter for him to use. Did he do it? I received a very grateful letter from this gentleman who said he could see in improvement in his trade al- ready and that he was sure his trade read the letters. In fact, some men- tioned ‘his letters when in his store, but never mentioned ever receiving any previous advertising. This is an- other proof, gentlemen of results from direct mail advertising. This subject is a big one. It is one which cannot be fully discussed in so 3 short a time. I know that others are to follow me with interesting subjects, so will close, leaving these thoughts with you, if you should send out direct mail advertising: 1. Write your letters in such a way that they will be interesting and of such a nature that the reader will feel like coming in to see you. 2. Do not fool your customers. State facts and carry them out. 3. Connect your windows. with your letter. It wil! be a reminder that they have received your letter. —_*-© 2 _-___— It’s the blunt man who makes the cutting remark. T. M. Sawyer, whose paper-on tte Community Club is published on page 38 of this week’s issue of the Tradesman. Barney Langeler has worked in this Institution continu- ously for fifty years. Barney says— The Fremont line of canned goods certainly made a hit last year, for By Golly, future orders are coming in from ail parts of the State in large quantities. WoRDEN GROCER COMPANY KALAMAZOO—LANSING—BATTLE CREEK THE PROMPT SHIPPERS , GRAND RAPIDS 4 MOVEMENT OF MERCHANTS. Cedar Springs—Jacob E. Esch suc- ceeds Thomas & Bassett in general trade. Iron Mountain—The Lake Superior Logging Co. has removed its business offices to Menominee. Flint—Watson & Lintz have en- gaged in the hardware business at 1720 South Saginaw street. Owosso—The Thoner Motor Sales Co. has increased its capital stock from $5,000 to $15,000. : Rockford — The Rockford State Bank thas increased its capital stock from $20,000 to $40,000. Charlevoix—The Charlevoix Lum- ber Co. has decreased its capital stock from $35,000 to $25,000. Chelsea—The Farmers & Merchants Bank has increased its capital stock from $25,000 to $50,000. Flint—William Blanchard has en- gaged in the hardware business at 1120 North Saginaw street. Holland—Ben J. Brandsen succeeds Benjamin Nysson in the grocery busi- ness at 232 West 12th street. Detroit—Isaac Englander, boot and shoe dealer at 1709 Davison street, has filed a petition in bankruptcy. Crystal Falls—The Iron County Lumber & Fuel Co. has increased its capital stock from $25,000 to $50,000. Schoolcraft — Fire destroyed the store building and hardware stock of Leo Leng, entailing a loss of over $10,000. Grand Rapids—The Craftsmen Fur- niture Shop, 1331 Carmen avenue, has changed its name to the Shanahan Furniture Co. Trout Creek—The Weidman Lum- ber Co. has sold its stock of general merchandise to the F. G. Huston Co. who will consolidate it with its own. Tecumseh—Satterthwaite Bros., who have conducted a hardware store here for the past fifty years, have closed out their stock and retired from busi- ness. Bay City—Frank K. Dumond, for many years proprietor of a store in Kawkawlin township, died at his home in this city last Friday. He leaves his widow. Jackson—H. N. Jewell has purchas- ed the business of the Andy Davis Cteaning Shoppe, 1101 East Main street and will continue it under the same style. Alma—Edwin P. Maher, doing busi- ness as the Hawkins Piano Co., is named in an involuntary petition in bankruptcy filed in the bankruptcy court at Bay City. Jackson—Wesley VanNess and his brother Pau!, have engaged in the drug business at the corner of Francis and Cortland streets, under the style of the VanNess Pharmacy. Saginaw — The Tuttle-Scott Co., dealer in shoes and hosiery at Lansing and Bay City, have opened a branch store at 118 South Franklin street, un- der the management of R. E. Young. Detroit—Wo‘f Bros., 561 Michigan avenue, have merged their dry goods, men’s furnishings, etc., business into a stock company under the style of the Wolf Bros. Co., with an authorized capital stock of $75,000 common and $25,000 preferred, of which amount $39,910 has been subscribed, $29,410 paid in in cash and $10,500 in property. - MICHIGAN TRADESMAN Jackson—J. C. Hobart, dealer in Cigars, tobacco and smokers’ supplies in the Kassick block for the past nineteen years, is closing out his stock and will retire from business. Jackson—Simons’ Pharmacy has en- gaged in business at 904 Lansing avenue. In addition to the drug busi- ness, a news stand, soda fountain and ice cream parlor will be conducted. “™ Crystal Falls—E. Miller & Son, dealers in furniture, dry goods, shoes and clothing, are remodeling and en- larging their store building and in- stalling new fixtures and show cases. Pontiac—The Automotive Electrical Specialties Corporation has been in- corporated with an authorized capital stock of $10,000, $1,500 of which has been subscribed and paid in in cash. Three Oaks—The E. K. Warren Co., banker has merged its business into a stock company under the style of the E. K. Warren Co., Inc., with an authorized capital stock of $100,- 000. Detroit—The Northern Coal Co., 712 Union Trust building, has been incorporated with an authorized cap- ital stock of $50,000, all of which has been subscribed and $35,000 paid in in cash. Calumet—Baer Bros., wholesa‘e and retail meat dealers, are closing out their business here and at Dollar Bay as well as the stock of the Pure Food store at Houghton and will retire from, trade. Hastings—Cook & Sentz, who have been engaged in the grocery business uttered a trust mortgage. The liabili- here for more than thirty years, have ties are $3,600. The stock is estimated at $1,500. Charlotte—John R. Snow, proprietor of the Ives Ice Cream Co., has sold a half interest in the business to Ralph Cowan, recently of Chicago and the business will be continued under the same style. Bay City—Mrs. Mary R. Mohr, wife of Christopher Mohr, prominent mer- chant, died suddenly of heart failure last -Friday, at her home, 216 Linn street. She was 62 years old and a native of this city. Traverse City—This city mourns the untime'y death of Ed. W. Wait, the druggist. He died Sunday and was buried Wednesday. He was the son of E. S. Wait, the pioneer druggist of the Grand Traverse region. Fostoria—Byron ‘W. Collins has purchased the interest of his partner, the late John L. Preston, in the gen- eral merchandise stock of Preston & Collins and will continue the business under the style of B. W. Collins & Son. Detroit—Harry A. William, Inc., 4625 14th avenue, has been incorpor- ated to deal in farm, dairy and poultry products, with an authorized capital stock of $50,000, al of which has been subscribed and $5,0000 paid in in property. Stambaugh—W. V. Erickson and G. N. Anderson, owners of the Stam- baugh Garage, have dissolved partner- ship and the business will be continued under the same style by. G. N. Ander- son, who has taken over the interest of his partner. Standish—A. Hanses, for several years engaged in the hardware busi- ness in this city, and who since has been living on ‘his large farm West of town, has purchased a hardware stock at Rochester, and will move to that place early in April. Marquette—J. A. Malhiot has sold a half interest in his stock of bazaar goods to Edward LaVigne, who has been employed in the store for the past twenty-five years. The business will be continued under the style of Malhiot & LaVigne. South Haven — The Niffenegger Lumber Co., Phoenix & Kalamazoo streets, has been incorporated with an authorized capital stock of $50,000, of which amount $45,000 has been sub- scribed, $5,063.71 paid in in cash and $39,936.29 in property. Detroit—The Milford Sales & Ser- vice Co., 1741 West Grand boulevard, has been incorporated to deal in auto parts, accessories, supplies and to con- duct a- general garage business, with an authorized capital stock of $5,000, of which amount $2200 has been sub- scribed and $1,600 paid in in cash. Allegan—Mr. and Mrs. Clay C. Ben- son, of this city, have bought the chapel and undertaking business here of Cook & Benson and also the furni- ture store and undertaking business of the firm at Otsego. Mr. Benson is what many people call a hustler, is popular in both Otsego and Allegan, and besides looking after the two busi- ness places, is an alderman in Allegan and takes more than passing interest ‘in civic affairs. Mr. Cook has been in the furniture and undertaking busi- ness in Allegan for more than a quar- ter of a century. He and Mrs. Cook own a farm of more than a section near Miner Lake and he will look after that. Flint—Smith, Bridgman & Co., pio- neer Flint mercantile house, will build a modern metropolitan department store. The new building will occupy the site of the present store, which has stood as a land-mark since 1862. The new structure it is expected, will be ready for occupancy in time for the early fall trade. The stock in the present store will be moved to another building, and business will be con- tinued as usual while the present struc- ture is being wrecked. The new store will be as large a retail institution as exists in any Michigan city, outside of Detroit. It will have a frontage of approximately 100 feet on Saginaw street and will extend back 150 feet to Buckham street. The building was designed by J. W. Cook Corporation, architects and engineers of Flint. Manufacturing Matters. Bay City—The National Body Co. has increased its capital stock from $30,000 to $100,000. Detroit—The Rickenbacker Motor Co. thas increased its capital stock from $5,000,000 to $7,500,000. Grand Rapids—The Grand Rapids Furniture Shops has changed its name to the Furniture Shops of Grand Rapids. Allegan— The Allegan Furniture Shops has been incorporated with an authorized capital stock of $75,000 pre- ferred and 1,000 shares at $1 per share, of which amount $75,000 and 750 shares has been subscribed and $67,670 paid in in cash. March 7, 1923 Detroit—The Wyrick Register Cor- poration, 1430 21st street, has in- creased its capital stock from $100,- 000 to $150,000. Jackson—The Hayes ‘Motor Truck Wheel Co. has changed its capitaliza- tion from $500,000 to $250,000 and 100,000 shares no par value. Caro—Stockholders of the Miller Top & Body Manufacturing Co. de- creased its capital stock from $100,- 000 to $35,000 at the annual meeting. Detroit—The Disc Gear Control Co., 1801 First National Bank building, has been incorporated with an authorized capital stock of $50,000, all of which has been subscribed and $5,000 paid in in cash. Frankenmuth—The Universal Parts Co. has been incorporated to manu- facture timers for ford automobiles and Fordson tractors. A factory will be erected as soon as a site can be de- cided upon. Detroit—The Field Cigar Corpora- tion, 2262 Hendrie avenue, has been incorporated with an authorized cap- ital stock of $75,000, of which amount $65,000 has been subscribed, $1,750 paid in in cash and $30,000 in prop- erty. . Detroit—The American Gum Ma- chine Co., 3257 Michigan avenue, has been incorporated with an authorized capital stock of $100,000 common and $50,000 preferred, of which amount $50,000 has been subscribed and paid in in property. Detroit—The Ernst Kern Co., Woodward avenue, dry goods, notions and millinery, has merged its business into a stock company under the same style with an authorized capital stock of $1,500,000, $1,000,600 of which has been subscribed and paid in in prop- erty. Cement City—The Acme Concrete Products Co. has merged its business into a stock company under the style of the Acme Concrete Products & Gravel Co., with an authorized capital stock of $300,000, of which amount $106,300 has been subscribed and $85,- 000 paid in in property. Detroit—The I. X. L. Glass Cor- poration, 401 Equity building, ‘has been incorporated to act as manufac- turers’ agent and importer of all kinds of glass and glass products, with an authorized capital stock of $25,000, of which amount $15,000 has been sub- scribed and paid in in property. +2 Credit Men To Check Retail Frauds. New York, March 6—The commer- cial crook who defrauds the whole- saler and jobber is to be subjected to even greater pressure by the organ- ized credit men of the country, accord- ing to an announcement made to-day by W. B. Monroe, chairman of the in- vestigation and prosecution committee of the National Association of Credit Men. “Our chief investigator, C. D. West, gave our committee at its last meet. ing an appalling picture of the activ- ities of crooked retailers, who, though a small minority of the reiail mer- chants, are responsible for enormous annual losses to producing interests,” said Mr. Monroe. The credit men have made so good a record of late in bringing about the conviction of commercial crooks that they have felt justified in giving Mr. West and his staff more scope than ever. “The net will be larger and will be cast further than it has ever been,” Mr. Monroe said. 4 4 a ang? cre a ene oe March 7, 1923 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is still a jumble. One man’t guess appears to be about as good as another’s. There is no ad- vice to be given other than that which has been passed on for the past three or four weeks—to follow a hand to mouth buying policy, remembering that as things now stand sugar is a decidedly treacherous commodity. By all the rules of merchandising sugar prices should reach lower levels. How- ever when speculation is rampant even the best of rules oftimes go by the board and as stated the future of sugar prices is a matter of gamble and guesswork. Local jobbers hold cane granulated at 9%4c and beet at 9.40c. Tea—The market is feeling very strong. In the primary markets values seem to be steadily tending upward. In spite of this, however, there seems to be no great disposition in this country to anticipate requirements. The demand while fair to good is not quite what one would expect with primary values so high. Spot stocks of good teas are low and the market generally is in good, firm condition. What is said above applies particular- ly to Ceylons, Indias and Javas, but there is a good demand for practically all varieties of Chinas, Japans and Formosas. Coffee—+The market has eased off a little the past week, speaking of green coffees sold in a large way. The weak- ness was largely due to reports from Brazil. All grades of Rio show a slight fractional decline for the week, with Santos grades about unchanged though sharing a little in weakness. Mild coffees show no particular change for the week and fair demand. Canned Fruits—The larger peach canners on the Coast have higher ideas on their standards and choice. The former are still offered at an extreme range, but Coast inspections often show that the cheap lines are sub- standards. The advance in sugar, which will affect new packs indirectly, affects old goods, as the financially strong interests intend to hold 1922 lines if they cannot sell them on a satisfactory basis. The unsettled mar- ket makes jobbing interest in stand- ards indifferent. There is little call for apricots either here or for Coast shipments. Pears are favorably placed. Cherries are in second hands and, while not active, are steady in tone. Some s. a. p. contracts for North- western fruits have been placed. Pine- apple rules firm, with supplies of all grades and sizes of sliced favoring the seller. Little interest is paid to gal- lon apples, as fresh fruit is a strong competitor and is often favored by bakers because of the price differential. Canned Vegetables—In December it looked as if the end of the rainbow, with its pot of gold, lay hidden in the near future and that it would be reached in early January, when all branches of the canned food trade would enter a new era something like the good old pre-war period, when everybody was busy and happy. Janu- ary passed, but millenniwm did not be- gin, and neither did it appear in Feb- ruary. Now it is not positive when the radical improvement in trade will occur. Two months’ trading in futures has been under way. Contracts have been placed for a number of commodi- ties, but during the past few weeks the demand for 10,000 case blocks or like parcels has fallen off to some ex- tent. Bear tactics are being used by jobbers to get canners to shade their prices. From packing districts come the universal complaint that the ideas of jobbers cannot be realized. There is a greater scarcity of help in canning lines than in 1922 and wages are high- er. Raw products promise to be more expensive; sugar is advancing and other items of overhead, packers think, preclude the possibility of cheap packs this season. With no substantial sur- p!us to carry over there is no prospect, canners assert, of cheap foods. Job- bers are not arbitrary nor unreason- able in their demand to purchase on what they consider is a safe basis, for domestic and foreign conditions are such as to make cautious trading a prime necessity. With merchandis- ing ideas at such variance the demand for both spots and futures is affected. Spot foods are taken against actual needs and minimum lots are preferred. While, collectively jobbers have a fair- ly complete assortment of staples the holdings are scattered and a buyer has frequently to go to a large num- ber of sources of supply to get what he needs. Buyers are particular as to brands, marks and grades, and the price feature is of considerable bear- ing on their operations. The tomato market is uneventful. Prices in the country are about the same, but there is no free trading in old packs. Fu- tures sold to some extent, but the usual handicap to early trading has been apparent this season, most deal- ers holding off until the market is more settled. This applies to the South as well as to California. Old packs of peas are firm, with an up- ward tendency, as stocks of all grades in first hands are dwindling. New packs are not being taken as extensive- ly as earlier in the season, since many dealers feel that they are protected as fully as they care to be at present. Corn is featureless on standard old or new packs. Maine futures have sold better for the established packs than for the less known canners. The Maine market has ‘been affected by the com- petitive selling of Minnesota offerings. Canned Fish—Fish, as a class, is’ dull. Salmon is mostly taken on the spot. Price cutting occurred on the Coast in reds and pinks to some ex- tent just prior to March 1 to convert stocks into cash to avoid the State tax in Washington, but this has ended and the larger interests are now inclined to add the tax to their selling prices. With Coast prices relatively higher than in jobbing centers and with no speculative demand the market lacks special features. Maine sardines are firm at the source, but with moderate trading. Most jobbing markets are working on their own or consigned stocks. ‘California fish is quiet, as is foreign. Tuna fish, lobster, crab meat and shrimp are all firm. - Dried Fruits—The dried fruit mar- ket has improved to the extent that no longer has the movement been con- fined to the spot. There has been some f, 0. b. buying of prunes. With- out further explanation, however, that statement is apt to be misinterpreted. The Coast purchases are primarily caused by the low prices of a few sellers who undercut the general ask- ing range at the source. At the end of February some independent pack- ers made concessions to convert stocks into money before March 1, when in- ventories are taken by certain deal- ers. For the most part Coast asking prices of the larger packers are as firm as ever, with the expectation of a better jobbing demand between now and the beginning of warm weather. Statistically, the unsold stocks are fav- orable and an easy clean-up of the 1922 pack is anticipated. Larger dis- tribution by jobber to local retailer and to nearby interior dealer has made a better spot outlook, but operations are still conservative in the jobbing field. Extensive advertisng is being done by the California Association leading up to Prune Week, beginning March 19. Raisins are the exception to the generally better dried fruit market. Coast prices are no higher; there is very little buying on the Coast from either the Association or from independents, even though the latter undersell the Associated. Local prices are irregular and stocks of all grades can be had at sacrifice prices, but with few takers. The market is sick and with the unsold tonnage all operators are extremely cautious. Currants are a parallel. The spot market is lower than that in Greece, and yet there is no heavy turnover here. The buying is chiefly in small lots for passing consumptive wants. Apricots are im- proving in tone, but the already high range in prices is so resisted that dealers do not operate freely in ad- vance of their requirements. Small lot trading occurs, with the desirable grades scarce. There has not been much doing in peaches, but it is get- ting toward the time of a better spring movement, and holders are confident that they can get better prices by waiting. Provisions — Everything in the smoked meat line is steady with a light consumptive demand at prices ranging about the same as last week. Pure lard and lard substitutes are un- changed and quiet. Canned meats, dried beef and barreled pork are un- changed, with a very light demand. Brooms—A year ago broom corn was selling at $75@100 per ton. To- day the same grade of corn is seHing at $450 per ton at Tuscola, Ills., and the price is still soaring. It is getting to be a very serious matter for broom makers to secure sufficient raw mater- ial to keep their factories going and more than half the factories in the country have closed down on account of the scarcity and high price of corn. Every indication leads to the belief that the price of corn next year will be abnormal'y high. Brooms are ad- vanced again this week 25@50c per dozen. ~~. ; Review of the Produce Market. ' Apples—Jonathans, Spys and Bald- wins fetch $1.75@2.25 per bu. West- ern box apples are now sold as fol- lows: Roman Beauties, Winesaps and Black Twigs, $3.25; Delicious, $4.25. Bananas—8@8%%c per lb. Butter—The market is steady at prices 3c per pound lower than a week ago. The receipts of butter are about normal for the season and the quality is running very good. The market is steady on the present basis of quota- tions and we do not look for much change from the present conditions within the coming week. Local job- bers hold extra at 47c in 63 Ib tubs; fancy in 30 Ib. tubs, 49c; prints, 49c. They pay 25c for packing stock. Cabbage—Old, $4.50@5 per 100 Ibs.; new from California, $5 per crate. Carrots—$1.25 per bu. Cauliflower—$3.50 per dozen heads. Celery—California is selling at 85c for Jumbo and $1 for Extra Jumbo; Florida, $5 per crate of 4 to 6 doz. Cucumbers—lIllinois hot house, $2.50 per doz. Cocoanuts—$6.50 per sack of 100. Egg Plant—$3 per doz. Eggs—The egg market is steady, with a good consumptive demand, which is absorbing the receipts on ar- rival at prices ranging about 3c per dozen lower than a week ago. The production is increasing daily and we look for lower prices in the near fu- ture. Local jobbers pay 33c to-day. Grapes—Spanish Malagas, $9.50 for 40 ib. keg. Green Onions—Chalotts, $1.20 per doz. bunches. Honey—32c strained. Lettuce—Hot house leaf, 20c per Ib.; Iceberg from California $4.50 per case. Onions—Home grown, $3 per 100 lb. sack for white and $2.50 for red. Lemons—The market is now as fol- lows: for comb; 25c_ for S00 size, per box 220020222 $7.50 360: Size; per box 22.5 35 7.50 270. size, per box 2.522.005 | 7.50 240 size, per box 2-22) 7.00 Oranges—Fancy Sunkist Navals are now sold on the following basis: FOU oho ee $4.75 126) 26 5.25 150; 176 and 200 22202 5.50 216 ee 5.50 Qo ee 5.50 288 oo 5.50 S24 5.50 Choice, 50c per box less. Floridas are now sold as follows: R20) oe $5.25 |, | Ta ine es Cea ASA RISE edie 5.25 7 ee ee en 4.25 200) soe 4.25 216) 2 ee 4.25 Parsley—50c per doz. bunches. Parsnips—$2.25 per bu. Peppers—Florida, 75c basket containing about 18. Potatoes—Home grown, 50c per bu. Poultry—Local buyers now pay as follows for live: for small Bight fowls 250-200 52 2 1l6c Heavy fowls 220000 te 22c Heavy spritigs 22022 22c Com and Stags 20 14c Radishes—90c per doz. bunches. Spinach—$2.75 per bu. ‘ Squash—Hubbard commands $5.5 per 100 Ibs. Strawberries—Floridas per qt. Sweet Potatoes—Delaware kiln dried command $1.75 per hamper. Tomatoes—6 !b. basket of Califor- nia, $1.25. Turnips—$1.25 per bu. bring 60c 6 MICHIGAN TRADESMAN March 7, 1923 Outcome of Failure of Subsidy Bill. Grand Rapids, March 6—President Harding’s pet measure, the ship sub- sidy bill, has gone down to defeat through the filibustering methods of his own party representatives, but he has not suffered in the opinion of the rank and file of his own party ad- herents. The President made a hard and con- scientious fight for a measure that he believed might in the end restore to America its former prestige on the seas. The proposition, to be sure was largeiy speculative, but it seemed ‘worth the gamble, but it did not, to the average senator and congressman, look like ready money. On the other hand the river and harbor appropria- tions idea was absolutely free from any element of doubt; it would never result in anything but political jobbery and indirect vote buying, and made its returns quickly. .But Congress was not alone neglect- ful of the fate of the ship subsidy p.an. The general public gave it very little attention and seemingly cared less. American business men who took a tremendous interest in the in- vasion of the Ruhr, the freedom of the straits of Bosphorus and other for- eign complications, knew little of what preservation of American ship- ping meant, and cared less. England, however, views the situa- tion quite differently, which, in a large measure accounts for her “rule of the waves.” Great Britain is tre- mendously in debt and is sorely taxed to make both ends meet, but she never loses sight of the main chance the retention and protection of her shipping interests. Last year she spent the equivalent of $60,000,000 of gov- ernment funds to maintain marine su- premacy. Does she profit by it? Well, she certainly thinks well of the proposi- tion and stays right on the job, shows a profit each year and retains her for- eign markets. Do we make any effort to open up or retain any foreign markets? The evidence is negligible and the foreign trade beginning to show the effects of such neglect. Spending. money on imposible river and harbor improvement may supply the wherewithal for a more immediate pay day but will it help us to retain to say nothing about restoring our for- eign commerce. Years ago the hue and cry of Con- gress was for an appropriation to im- prove the Mississippi river, that ves- sels might ‘be loaded with grain in Saint Paul and unloaded in Liverpool without breaking bulk. It was a great political slogan, but it never materialized. Congress in appropriations covering a long period of years, spent an aggregate of a trifle less than two billions of dollars and never was a bushel of grain ship- ped from Saint Paul to Liverpool or any other foreign port. But it was an experiment, which if it had resulted according to the dope sheet would have brought endless benefits to the West, far beyond its initial cost. England’s investments along the same lines are based upon the knowl- edge gained by experience, which or- iginally was based upon pure specula- tion.: But she now knows that as an investment it presents greater possi- bilities each year, even though she still subsidizes. And does any one with normal understanding imagine she would give up the project? Strange as it may appear we have some foreign markets now, but even these England is gradually absorbing. We have the goods and products to meet any foreign demand twice over. We now have the vessels to transport these goods to such markets. So far it is no gamble. All the elements and factors of an enormous foreign trade are in sight, but the one item of trans- portation in- our own vessels at a profit, is not clearly definite, but it ought to be worth the cost of the ex- periment, and it is to be hoped that President Harding will adopt some of the Rooseveltian methods on the in- coming Congress and force them to a show down. Each week I enjoy reading the con- tributions of Old Timer to the Trades- man columns. They are forceful and sensible: Just now he throws up a barrage derived from the vaporings of recent political scandals and endeavors to use it as a logical defense against attacks on the tariff. “The tariff divided the two great Nattional parties for half a century or more. It was put to sleep during the war but is again bobbing up to make political office seeking high brows.” Perhaps for individual highbrows, but certainly it falls far short of being a partisan issue any longer. A sectional issue maybe, but a selfish issue always. ; : ‘When President Taft executed his own political death warrant at Win- ona, Minn., during the campaign of 1910, by his declaration on the tariff, it was automatically obliterated as a political issue and became the catspaw of political grafters, or should I say, individual grafters and has since so remained. : a As a Republican I am willing to grant that a protective tarff, so long as it simply protects, is a very wise pro- vision, but hasn’t it gone far beyond that stage? If it were really a fact that the addition of twenty-five cents on wool meant an increase in the price receiv- ed for a commodity by the producer to that extent, and the producer was not already a member of the monopol- istic class, which happens to be the case, so far as individual growers are concerned, then the tariff might have a merit mark to its credit, but if my good friend and critic will go to the trouble of looking up the census re- ports for 1920, making comparisons with those of 1900, he will readily dis- cover that wool growing is almost a lost art with the small fellow and an obsession with the big fellow, and the big fellow has not been sticking to the business of wool gathering all these “lean” years just ‘because the state of health demanded it. : Oh, no! An increased protection on what we might call the meager amount of wool raised in this country, meant a plausible alibi for the manufacturer who could utilize the 25 per cent. in- crease on the price of wool at 30 cents as an excuse for the same ratio of ad- vance in woolen yarns ranging at from $1.50 to $8 per pound. And, I cannot see where Newberry, Pinchot or Ferris have anything to do with it. Frank S. Verbeck. —_+2-._______ Diamond Outlook Is Bright. Not for some time has the diamond outlook in most of the leading world matkets been as bright as it is now, according to information imparted by a precious stone merchant who has connections abroad. While buying of diamonds at Amsterdam at the present time is largely confined to Amster- dam purchasers, trading is also going on between the cutters and merchants from South America, China and Ja- pan. Quite a quantity of cut stones is reported to have been sold to Cen- tral Asia and India during recent months. While several of the Europ- ean countries are not buying in a normal way, it is predicted that the end of the present year will see mark- ed improvement in many of them and a resultant rise in prices. One of the features here at present is the scarcity of good-quality diamonds in carat and 1%4 carat sizes, which are in active demand. The price tone of all the principal markets is very strong. Must Cease Charging Public For Own Mistakes. Baltimore, Md., March 3—“In times past, various men in the automobile business have said that we will begin to write automobile business to the entire satisfaction of policyholders, agents and companies, when we com- mence to issue contracts stipulating no stated amount of coverage. Every other kind of policy and form of ex- periment has been tried in connection with the writing of automobile busi- ness. Why not a ‘no amount policy?’ Isn’t it the logical answer to most of the evils that are besetting the busi- ness to-day? Why should we specify the amount in the policy? Doesn’t it invite trouble? Isn’t it a fact that when an amount is specified the effort on the part of the assured and even the adjuster in the settlement of a loss is toward the amount indicated in the policy?” This comment was made and these questions asked by J. Purviance Bon- sal, President of the Maryland Motor Car Insurance Co., of Baltimore, in a recent interview. Continuing Mr. Bonsal said: “The question of the amount to be written has caused all of the trouble. Our enormous losses of the past two years can be traced to the fact that we had on our books thousands of policyholders owning $2,000 cars, who saw the list price drop to $1,750 or $1,500. They looked at their auto- mobile policies and saw how much they were insured for. They decided to sell out to the company. We have been using in the Central West the much discussed 75, 85 and 95 per cent. loss clauses. We are cutting down on the amount of insurance issued. We are, in other words, trying in every way to hold the insured down to a proper and safe amount of coverage. “The plan advanced from time to time, and recently advocated by sev- eral provides that a company issue a no-amount policy with a flat rate on a particular make of car. For instance, a 1922 Hudson touring car would have a specified rate, say $35. All Hudson touring cars of the same year and model would have the same sate. Some have objected, advancing the argument that at the time of the loss one man’s car might be in poor shape while another policyholder might sus- tain a loss on his car which might be in excellent condition. What about the equity of a flat rate? we have been asked. With a no-amount policy we would adjust losses on the basis of sound value. The claimant would: be paid according to the condition of his car at the time of the loss. The man who had allowed his car to get into a poor state of repair would have his claim adjusted according to the condition of his car at the time of the loss. In this way the careful owner would be rewarded for keeping his car in the proper condition. “When fire company officials have always objected, saying that it is nec- essary to have a specified amount named in policy, they have pointed out that no form of fire insurance is writ- ten in which the amount of insurance is not named. This is true, but no fire risks are standard. If, as an illus- tration, the construction of houses could be standardized to the point where a house could be referred to as a 1921 model, stucco duplex, two stor- ies in height, not water heat and other standard features, could not a fire company issue a policy covering such a property without necessarily naming an amount in the contract? Is it not because risks are so unlike, and that each individual piece of business has to be~considered on its own merits, that fire companies are forced to view every risk individually, and according to the particular circumstances sur- sounding it? Does the same thing apply to an automobile, which is stan- dard in all respects except to owner- ship? Physically one car is the same as'another. The big underwriting consideration, as every automobile man knows, is moral hazard—the ownership of the car, “These are no miracle forms. No policy or form can be devised which will eliminate hazard and losses from undesirable owners. We are on the wrong track when we try to cure or cut down losses by issuing restricted forms or reducing the amount of in- surance or anything of the sort. Ifa crook. owning a car finds that his policy will pay only 75 per cent. in case of a total loss, he will decide that while 75 per cent. is not so good as 100 per cent., still it is better than TEA AT A BARGAIN—ALL FRESH STOCK One Chest Quakeress 1% pd. pack @ ___+_____-________________ 52c pd. . 4 Chests Sweet Briar No. 2, % pd. pack @ ____________________ 40c pd. 4 Chests reg. 45c bulk Green Tea @ ______._____________________ 35c J. ANSPACH, St. Louis, Mich. sere WP Polar Bear Flour Can Always be sold at a profit. Quality in the Bag Brings Repeat orders. J. W. HARVEY & SON, Central States Managers A MONEY MAKER Marion, Ind, CHAS. A. COYE, INC. AWNINGS AND TENTS - 1923 We make a specialty of Rope Pull Up and Roller Awnings with Cog Gear Fixtures. Our stock of White and Khaki Duck and Awning Stripes is very complete. Quality of materials and workman- ship, not cheapness, has always been our motto. Ask for our blanks giving full in- structions how to take measurements. Don’t buy until you get our prices and samples. Grand Rapids, Mich. | 1 : 4 ee ee a Pere re ee a eek de es 2. | a de La ss ae: es ee ek — rs rt © © eaeeconss... :...nenioae March 7, 1923 owning a car that he does not want and cannot afford to operate. He will, without hesitating, and without feeling anything other than annoy- ance, get rid of the car and collect his 75 per cent. The restricted form will not deter him. A modified con- tract will not cut out a strong moral hazard. The curtailing of forms, the increasing of rates and similar changes will not improve the automobile sit- uation. We must look at this from the standpoint of the public. It is costing us too much to conduct our business. We are enmeshed in a mass of detail. Our correspondence writ- ten with the purpose of straightening out agents in the writing of business is enormous. Companies are paying for all of this. “We are charging the public for our own mistakes. We have mishandled our business, and as the easiest way out we cut down the coverage to all policy holders, and increase the rate to everyone. This is manifestly un- fair. We should underwrite our busi- ness. We have not the right to pass on to automobile insurance buyers the expense of our own mistakes. “Before we can get down to bed rock we must have simpler policy forms, fewer forms, more understand- able rates and a better underwriting plan throughout. We must learn how to select our business. Not the least, if it is being mentioned last, we must learn to deal honorably, one company with the other. The race for prem- iums, the keen competition, the sus- picion that this company is taking an advantage or that that one has an arrangement which ought to be met has caused as much disturbance as anything else. If we are to have agreements at all let us either live up to them or eliminate them.” ——_>++____ War and the Auto. As a destroyer of human beings war has steady and close competition from the careless motorist. Twelve thou- sand Americans died in motor acci- dents during 1922, which is a third of the total number of Americans killed in action in the kaiser’s war. Only’ half as many persons were killed at Gettysburg as died on the peaceful highways of our country in a single . year. And these motor records, furnished by the National Safety council, are not yet complete. For some states the December losses are missing. Speedy and reckless driving, the cit- ed cause of most of the items on this long casualty list, can be eliminated to marked degree by proper methods of attack. Los Angeles, tenth city of the United States in population, came third in the number of deaths with 321, because it has given over the road to the speeder. Better enforcement in Boston, the seventh city, brought its motor death total down to eleventh; while Detroit, Cleveland and several other cities came .considerably lower in the casualty list than in population. Everyone in Michigan knows the rea- son for Detroit’s comparative safety; a certain grimly humorous gentleman named. Judge Bartlett is behind it. And out in Los Angeles, so they say, the cars that flew but yesterday are crawling snaillike now due to a new regime of enforcement. The city or state government that relaxes motor law application is com- parable to the general who permits his army to enter a cul de sac. It places its citizenry in the mercy of everybody’s enemies, the speed fiend and careless driver—Grand Rapids Press. MICHIGAN TRADESMAN : W hat Class Are You In? "T dont understand why I should pay so much for my ato insurance ! "Well, 1 am glad I don't have to pay this fellow's losses” . . D ry a4 “The Road Hog” “‘Why Should You Help Pay His Losses?’”’ He Can’t Buy ‘‘Preferred Automobile Insurance.” You know him,,you have suffered from his ways, and for years you have helped pay his losses. Your protests are like arrows against the armor of his hog-tough hide. Nothing but the steel-jacketed bullets of an indignant public opinion will make him realize that his slipshod driving jeopardizes the life of every one in his path and increases the cost of insurance. Help us put him in a class by himself. These Should Pay More For Their Insurance Over 40% Savings Returned To Our Policy Holders Last Year! Loss Ratio Less Than 80% hearing and afflicted with defective eyesight. Another was unable to read English and could not differ- entiate between the “go” and “stop” signals at street intersec- e tions. By only insuring Preferred Risks. No one accepted unless recommended. No taxi cabs, auto-busses or delivery cars accepted—only pleasure cars, owned and driven by responsible, care- | ful drivers. Dr. A. L. Jacoby, city psychiatrist of Detroit, in one day examined 21 persons charged with driving their automobiles faster than the the law allows and three of the number were pronounced inferior in intelligence. One man who drove his car 32 miles an hour was found inferior in intelligence, hard of Over One Thousand of the most prominent business and professional men of Grand Rapids have already taken advantage of The Preferred Automobile Underwriters Co. 314 Commercial Savings Bank Bldg. Citz. Phone 51370 NOT A MUTUAL COMPANY picpaievestietentniannititintevirusiatsrertsiteten: MICHIGAN TRADESMAN March 7, 1923 THE LUXURY OBSESSION. A lot. of people in business appear to be trying to forecast the duration of the present period of inflated values. Not all of them are willing to admit that there is inflation in the general sense, but every one is convinced that it does exist in lines other than those in which he is personally engaged. Some term the condition stabilization of values. But, whatever it is, ali are satisfied that there is no permanence in the present. relative prices of es- sential commodities and that it is only a matter of time before other ratios prevail. In the rural districts, a dis- Proportion is noticed ‘between the values of farm products and the prices of manufactured goods, while in the cities the high cost of housing enters as an additional factor in enhancing the prices while reducing the pur- chasing power of the public. Evident- ly, some shifts are to come in due course, but when they are due is be- yond the guessing power of those who have been called upon to give their opinion in the matter. One of the latest of these efforts, with the usual inconclusive results, was essayed by the National Wholesale Dry Goods Association. The thing that was made manifest by that enquiry was that the jobbers are not inclined to take chances much beyond the middle of the year and are prudent.in their commitments. There is little disposi- tion to speculate or take chances far ahead, to which the rising rates for money and the attitude of lenders are acting somewhat as a deterrent. Yet there is more than significance in one of the answers made by a job- ber in the Middle West. It is the de- scription of a symptom that is preva- lent. He refers to the reduced pur- chasing power of the farmer, “who complains bitterly over the rising price of overalls and drives up to a filling station and thinks nothing of the ad- vancing price of gasoline or tires.” The particular kind of luxury implied is not confined to the rural constit- uvency. It is manifest, if not more so, in every urban center where need- less thousands of vehicles clog the thoroughfares and help reduce the sur- plus population. But this is only one of the many luxuries that are absorb- ing part of the earnings that would otherwise go in other directions. The inflated wages of wartime changed the habits of large numbers of people, and it is going to be rather a slow process to get back to the old ways if, indeed, they ever return. The silk shirt mania, it is true, has gone, but other extravagances remain. The evidences of them are apparent in the retail buy- ing in this and other centers. Staples of assured worth are too often neg- lected in favor of untried novelties, and articles of luxury are bought in place of useful ones. With these qual- ifications it appears that purchasing by the public has started in on a fairly liberal scale and that the promise of a good Spring season is on the way to fulfillment. ELEVATING THE STANDARD. The Tradesman heartily commends the action of the Retail Grocers & General Merchants Association of Michigan in undertaking to secure the enactment of the law creating a Board of Food Examiners who shall pass on the qualifications of every man en- gaging in the grocery and meat busi- ness hereafter. Of course, no law can be made which will throw a man out of a legitimate business, so it will be necessary to give every dealer in busi- ness a license for a nominal charge. After the law once goes into effect, however, and the Board has been created and adopted its rules and regu- lations, it will be necessary for every grocer and meat dealer to pass ex- amination before he is permitted to handle foods and meats. The present plan is that retail bakers shall be in- cluded, as well as retail grocers and retail meat dealers. The licensing of druggists, dentists, physicians and barbers has had a tendency to elevate the average standing of the members of those trades and professions and it is confidently believed that similar ac- tion in connection with the handling of foods and meats will result in raising the standard of the men en- gaged in those lines of business. SOME CENSUS REVELATIONS. While the period from 1919 to 1921 was one in which the value of the output of most American industries was declining, there was one, great industry, almost peculiarly American, which kept on growing. This was the manufacture of ice cream. It so hap- pens that the Census Bureau has pub- lished on the same day the statistics for this industry, and also for the manufacture of fertilizers. Studied together these figures throw no little light on certain social and economic conditions in this country since the armistice. For example, between 1919 and 1921, the value of the products of our fertilizer factories decreased 36 per cent. This reflects the depression in the agricultural industry, following the record breaking slump in prices of farm products. On the other hand in spite of the nation wide industrial depression of that period, the Ameri- can insisted on having his ice cream, and more of it. As a result, the value of the products of the ice cream es- tablishments increased 13 per cent. be- tween 1919 and 1921. Although other industries in that period were reduc- ing their labor forces and trimming down their payrolls, the ice cream factories took on over 1,000 more laborers and paid out over $7,000,000 more in wages and salaries in 1921 than they did in 1919. Maybe the Eighteenth Amendment and the Vol- stead act helped a bit. At any rate, there is a disposition in some quar- ters to attribute most things that hap- pen to these two pieces of legislation, and we might as well lay the expan- sion of this basic American industry at their door, too. NEED RIGHT TYPE OF MAN. Alexander Pope blazed the way in perfecting the rhymed couplet, making it, as has been declared, as mechan- cal “as the hammering of a pot.” But the trouble was that those who made use of this form of versification lacked the talent of the poet who perfect it. The work of the imitators was sonor- ous, but was lacking in ideas or in- spiration. Something similar appears to be the case with various professors and disciples of so-called efficiency systems. It is only recently that the community witnessed the spectacular failure of one of the pretentious teach- ers of this cult, with rather deplorable consequences to those who put their trust in, and their funds with, him. The example does not appear to have disturbed the belief, however, of a number of others who pin their faith on card-indexing and other systems as a substitute for judgment, business acumen and common sense. All the labor-saving devices in the world, use- ful and practcally indispenable as many of them are, are merely tools, tems and the like. The mistake which too many are apt to make is in regard- ing them as the end rather than the means to get results. Yet nothing has been shown more clearly than the fact that the personal, human element is the main factor making for success or failure. This is as true now as it was in the days of the pyramids, and it will continue so to the end of time. The best of systems still needs the direction of the right type of man to operate it. HONEST MERCHANDISING. ‘The campaign to check misrepre- sentation in sales of merchandise is gaining headway. It is now proposed to link up the movement with that to prevent the swindling of the public through sales of worthless securities. For conducting the latter campaign the Better Business Bureau has been established with local organizations in thirty-eight principal cities. It is now proposed to enlarge the work of the bureaus by adding merchandise de- partments for the purpose of prevent- ing fraudulent labelling and other un- fair practices. A number of trade associations have already been doing some effective work along this line, as previously indicated in the Tradesman. A conference of leading business men to devise means of furthering this work is being held in New York this week. The Federal Reserve Board has pub- lished statistics showing that sales in department stores in over 100 cities during January were 12 per cent. greater than in January, 1922. In the New York Reserve district wholesale trade in ten important lines of mer- chandise was about 23 per cent. great- er than a year ago. Sales of hard- ware by wholesale’ establishments were about 40 per cent. above those of a year ago, the unusual increase in this particular line being due to the large amount of building activity. A part of this increase in sales is due of course to the advance in prices dur- ing the past year. Average whole- sale prices are now 13 per cent. high- er than they were at the beginning of 1922 but it is to be noted that the gain in dollar sales was considerably in excess of the rise in prices, and this points to a ‘much larger mer- chandise turnover. In addition to hardware, the sales of farm imple- ments and of dry goods showed pro- nounced -increases as compared with January, 1922. Give some men a fair start and they will take an unfair advantage. ECONOMIC CHAUVINISM. There seems to be a good deal of economic chauvinism in the sudden propaganda that has been launched in favor of the United States making itself independent of foreign countries for its supplies of such essential raw materials as sisal and rubber. In the case of the latter, as already shown in the Tradesman, there is no world shortage and despite their recent rise rubber prices are still only about a third of what they were in January, 1913. For more than two years the rubber plantations of the Far East have been operating at a heavy loss, and there is certainly nothing in the situation to encourage the investment of American capital in such an indus- try. That is, nothing if economic law is allowed to take its course. But then there is the good old tariff which may be invoked to keep cheap foreign rub- ber out of the country and give the American people a chance to consume only rubber raised with American cap- ital at a price three or four times great- er than what they have to pay under present conditions. The same consid- eration applies to sisal. The Mexican producers have incurred heavy losses in past years; we got their sisal for less than it cost them to produce it, and their combination to market their product through a central agency gave rise to the cry of “trust” in this coun- try. Efforts to produce a sisal sub- stitute in the Philippines have not been commercially successful, but an embargo on the Mexican product might produce results. It would be costly, but is not independenece of the foreigner worth a big price? VALUE IN FARM NAMES. Prominent farmers and trained farm advertising experts agree to-day that every farm ought to have its own name, apart from the name of its owner. A nice farm, named and mark- ed by a painted sign showing farm name and owner’s name, is valuable advertising in these days of motor travel, they assert. A name, they argue, can be sold with the farm, and, as is the case of a trademark of a commercial product, adds value for that reason to the property. The name also makes the farm easier to locate and has immense value in dollars and cents as a busi- ness aid. That the farms in micnigan abound in distinctive and attractive features from which to derive a good title is the statement of officials of the Mich- igan- Agricultural’ College. Trees, rocks, creeks, Indian trails, legends, historic associations, all offer many good suggestions. To be effective it is pointed out that a farm name should be simply distinctive, appropriate to- the farm, and should bring up a men- _ tal picture of the farm or product. College officials suggest several ways of displaying the farm name to advantage. Attractive signboards at the gate are very effective. The mail box, shipping tags, delivery wagons, grain bags, wagon boxes, livestock crates and exhibit tags at county and State fairs are profitable places to dis- play the farm name, in their opinion, ee i 4 é March 7, 1923 GONE TO HIS REWARD. Death of H. A. Knott, the Mililnery Jobber. H. A. Knott, Secretary and manager of 'the Corl-Knott Co., died suddenly and unexpectedly last Wednesday afternoon as the result of heart failure. The funeral was held at the family residence on Cherry street Saturday afternoon, being conducted by Rev. A. W. Wishart, pastor of the Fountain Street Baptist church. The inter- ment was in Oakhills, where the ser- vices were conducted by DeMolai Commanderay, K. T. The active pall bearers were selected from his as- sociates in the store and the honorary pall bearers from among the personal friends of the deceased. Heber A. Knott was born at Ply- mouth, Ohio, Dec. 29, 1861, his ante- cedents being German on his father’s side and English on his mother’s side. When 4 years of age his parents re- moved to Lansing, where he attended public school until 18 years of age, when he was employed by C. H. Sut- liff, who was then engaged in the wholesale and _ retail millinery busi- ness at Lansing, to travel on the road for him during the midsummer va- cation. When it was time to return to the schoolroom in the fall, life on the road was found to possess alto- gether too many attracations, and, asa result, Mr. Knott “continued on the road for Mr. Sutliff four years, cover- ing the trade of Central and Northern Michigan. He then engaged with Hart & Co., wholesa'e milliners at Cleveland, covering the trade of Northern Michigan for one year, at the end of which time he transferred his al'egiance to ‘Hurlbut & Reinhart, who were also engaged in the whole- sale millinery business at Cleveland, with whom he remained eight years, covering the trade of the entire State of Michigan. In 1889 he formed a co- partnership with S. S. Corl and J. W. Goulding (who was then and is stil! engaged in the wholesale millinery business at Port Huron), and embark- ed in the wholesale and retail millinery business at 75 Monroe street. At the end of one year in that location, the firm leased the six-story and basement Botsford building, on North Division street, where it carried on business for six years, Mr. Knott giving his en- tire attention to the credit and collec- tion departments, together with the correspondence, The business _ in- creased with each succeeding year un- til the house came to be regarded as a leader in its line, keeping Many men on the road and having, altogether, over fifty names on its payroll. About six years ago the business was re- organized, due to the retirement of Mr. Corl from the house. Since that time Mr. Knott has been sale manager of the business, which was moved to a new building erected on purpose for the house across from the building Previously erected by the Corl-Knott Realty Co. Mr. Knott was a member and officer of the Fountain street church and be- longed to all of the Masonic bodies up to and including the 32nd degree. He was also a Knight of Pythias and an Elk. M. Knott attributed his success to MICHIGAN TRADESMAN hard work and application to business, _and those who know him best assert that he possessed remarkable ability in getting over a large amount of work in a small space of time. The following beautiful tribute to the memory of the deceased is from the pen of Rev. A. W. Wishart, long- time pastor of the church organization to which Mr. Knott owed allegiance: When men of rare quality depart from this life meditation upon the at- tributes of their characters directs our thought to indestructible values. Time destroys physical forms and all ma- terial accumulations, but a nob‘e life enriches humanity forever. The mem- ory of such lives is a silken thread of joy that weaves itself throughout our grief. The sorrow of our earthly parting finds consolation in grateful remembrance of inspiring friendship and hallowed association. We rebel not against the common lot, which overtakes all men, when death is seen as the climax of a triumphant life crowded with good deeds and adorned with the grace of manly virtues. The bereaved soul rejects the evidence of physical senses to find refuge and comfort in the contemplation of a soul that lived nobly among us in time and now lives more gloriously in eternity. We are creative spirits en- dowed with 'the capacity for construc- tive thought. In the exercise of our right to interpret experience we es- cape the bondage of materialism and affirm the lasting value of personality which transcends the infirmities and final death of the body to pursue the gleaming ideal in another world of ad- venture. Heber A. Knott was a man of rare worth, not merely for what he did, but for what he was. In neither case can we adequate'y estimate his life. Who can measure the extent of any useful man’s deeds or describe the blended complexes of a richly endowed soul. The cold, statistical narrative of our friend’s business connections and his civic services conveys little to those who benefited ‘by his zeal for the com- mon good. Even his intimates cannot estimate at their true community value the many years of study and exhaust- ing labor which he gave to civic bet- terment and the advancement of our economic interests. His calm judg- ment, his intelligent activity his self- sacrificing, his modest zeal and his unfailing enthusiasm influenced his as- sociates more than they realized. By example he prompted them to accepi civic responsibility. He was a citizen worthy of honor and grateful remembrance. Many men active in business affairs and civic improvement regarded him as a noble and useful companion in public service. I was his intimate for many years. On occasions too numerous to recall he opened his heart to me and talked over a great variety of prob‘ems that burdened his mind. I can testify, therefore, to his unselfish civic interest and his ardent desire to make life happier and better for the people of this community. His zeal for good government, parks and _ boulevards, profitable trade expansion, civic beauty and the spread of culture was untar- nished by any scheme for personal ell Why Take Chea Of killing someone and being sued without pro- tection. When we offer you Insurance at not only a “favorable” or “impressive” price but the lowest price possible with a backing of $264,098.79 Total Liabilities. Look anywhere! Make any comparison! See for yourself! Be convinced that it is the greatest value offered. CALL US FOR RATES Maximum protection for the money, and adjustments are always made promptly Mary J. Field Company Grand Rapids Representative Auto Owners Insurance Company 514-515 Widdicomb Bldg. Bell Main 1155 Citz. 65440 Seaside Limas and Baby Limas : The ease with which the Association’s output is being sold this year is undoubtedly due in large measure to the high standards of growing and pack- ing which have always been maintained by this cooperative organization. i oe CALIFORNIA A SEAS BABY. LIMAS ‘\ ™ SUFoRA Uma BEM Srowens assocuT™ CALIFORNIA LIMAS ond BABY LIMAS SEASIDE California Lima Bean Growers Association Oxnard, California. 10 profit or any ambition for popular ap- plause. That is why I say adequate recognition of his services to our com- munity is impossible, because few knew the range of his labors or the amount of time in thought and work he so generously devoted to the com- mon good. Although his formal education end- ed with the grammar school, Mr. Knott more than made up for the de- ficiencies of early education. Few college graduates possess that ardent love of knowledge which inspired him to read widely in history, philosophy and general literature. He had a pas- sion for truth which made him a charming companion to those who loved books. In obedience to his phy- sician’s advice he expected to spend a week at home and he said to me with his engaging smile, “I will have a whole week to read.” The love of books is a blessed endowment of any soul. Would that more of us realized the value of intellectual culture and ap- preciated the inestimable joy and privi- lege of communing with great men who live in their books to give coun- sel, inspiration and happiness to those who share their thoughts and experi- ences! Opinions differ as to the qualities of sainthood. Our friend was not a saint- ly saint. He was not ascetic in tem- perament or traditional in faith. Though he loved his church, no mem- ber gave more time to its interests or was more loyal to its aims, yet mere ecclesiasticism with its ritual and cere- mony had no attraction for him. He was a man of affairs, a welcome guest in social circles, a delightful com- panion who loved his friends and en- joyed life. It may seem incongruous to characterize such a man as a saint, for to call him such adds nothing to and takes nothing from his place in our hearts. I introduce this question to suggest a truth and to stress a fact we need to know. To me, Heber A. Knott had many saintly qualities—the sort of qualities modern manhood needs to cultivate to express. A close friend of many years, with tear-dimmed eyes, remarked to me, “I tell you Heber was a fighter. You al- ways knew where to find him. He had convictions and was not afraid to defend them.” Yes, he was a fighter. He carried business burdens without annoying other people with his troubles. He was a brave fighter against misfortune, uncomplaining, hopeful, cheerful, even to the very end. He died in the bat- tle with his face to the foe, without a whimper, courageous soul that he. was. I have seen him on many occasions when others shirked responsibility or juggled with facts concealing their real sentiments. I have heard him then ard there speak his honest thought—the truth grasped by a clear, calm mind in simple words without heat or malice. Others might or might not agree with his views, but he compelled re- spect for his frankness and mental in- tegrity. He never tried to make the - worse appear the better reason. He always tried to be fair and just, even to contrary opinion. Of course, such a man would be loyal. His friends could rely on him, while unfair minds knew he never could be used to promote unjust measures or selfish ambitions. Loyal- ty and courage are twin virtues. True loyalty demands courage. It finds ex- pression in times that try men’s souls as well as in fair weather. It is in- evitable that loyalty should awaken love and confidence, for even a man’s foes will respect the courage and constancy of loyalty. Such strength of character some- times wears the somber garb of stoic- ism, unadorned by gentleness and kindness. The character of our friend possessed strength without harshness. He never mistook brutal- ity for frankness nor severity for strength. His temperament was natur- ally gracious, pleasant, agreeable and kind. This combination of strength and gentleness is all to rare among men. The fierce competition of mod- MICHIGAN TRADESMAN acter to which I may only indirectly allude. It is the intimate side of his life, the spiritual realm of his religious experiences made up of life’s struggles and reflections. I am constrainéd to believe that every man is entitled to a sacred shrine of faith, hope and thought into which none but those whom he voluntarily admits are privi- leged to enter. As his pastor and friend I have spent many hours with him exploring the realms of spiritual experience. That he unveiled his soul with all its faith and doubts, its con- victions, as much as one may dare to another, I have no doubt. Of these communings between friends I may only say that to me, Heber Knott was profoundly spiritual in his outlook upon life and deeply, intelligently reverent before God and the mysteries of the spiritual world. That he indulged in an occasional pleasantry about rites and beliefs in The Late Heber A. Knott. ern life is often terribly destructive of the. finer qualities of the soul. The warfare of business and politics often brutalizes men of otherwise admirable virtues. In the inevitable encounters of life where we meet with opposition, honest or treacherous, one has to struggle against the temptations of anger, jealousy and hatred. It is not easy to treat an opponent kindly or to be patient with duplicity. I have often had occasion to admire the self con- trol and the affability of our friend when the temptation to bitter speech must have tested the metal of his soul. The testimony of his loved ones in the home of his boyhood and in that of his married life bears witness to this exceptional freedom from anger and unfailing courtesy, so that it is not the fanciful exaggerations of grief, but’ a calm judgment of fact which justifies such high praise of our dear friend. There is another aspect of his char- © which he had no confidence was sim- ply the natural reaction to that, which seemed to him an obstacle to spiritual progress and a handicap to rational re- ligious thought. Our friend was a profound. believer in God and in Christ. He was an in- teligent student of religion, not for academic reasons but because he be- lieved in religion and had a consuming desire to know the truth. I dare not trust myself to speak of his devotion to our church or of his unfailing loyalty to its pastor. While I glory in his triumphant career and am happy in the contemplation of his fascinating personality, I feel his loss too keenly. All who knew him will miss him beyond words. We shall cherish his memory, continue to com- mune with: his spirit as we knew him and humbly endeavor to profit by his virtues. Jt sometimes happens when the es- March 7, 1923 tate of the departed is probated it is found that financial investments made in good faith prove to be of little value. Not so with investments in friendship and in community service. Heber Knott died rich in spiritual invest ments that yielded large returns in life, and unlike all material investments he carried his with him into the world beyond. It is not given to many to be so widely, sincerely and genuinely loved as was Heber Knott. In the cultivation of his mind and in service to his community he enriched his own soul with imperishable spiritual treas- ure. It pays to be friendly, to love and to serve, to become a loved person- ality is the greatest of human achieve- ments. ‘We meet on life’s pilgrimage and journey together for a season in friendship and service. The joys of human association are the most satis- fying of all early pleasures. In the contact of mind, in the mutual pursuit of truth, in the common struggle for existence, in the enjoyment of art and nature we share love and happiness. Night comes on; when morning dawns a comrade. has passed beyond the hor- izon. So friend after friend leaves the company of pilgrims, but we who re- main move forward, knowing full well that some day the sun will rise on the caravan of life, but we will be num- bered among the absent. If we are strong and brave the pil- grimage, with its inevitable partings will have no terrors for us. Without fear we lift our eyes to that distant horizon that bounds life and vei!s the future. We journey confidently on with simple, ‘honest instinctive faith that Over Yonder life is still glorious, believing that new adventures await earth’s pilgrims in the Eternal Home- land of the Soul. —_2+2>—__—_ New Spring Handbags. Handbag manufacturers have had a large volume of spring business thus far. Buying has been stimulated to no small extént by the novelties which have been prepared in both silk and leather bags. The Egyptian motif has been the dominant note both in the fabric and lines of the former in order to have the bags harmonize with that influence in women’s garments. Vari- ous printed fabrics have been utilized in many instances as well as moires with satin stripes. The pouch effect is very popular. A wide variety of leather bags is available, the newest idea in them being the use of designs of colored Paisley or other oriental in- spiration pressed or otherwise placed on them. —_—__»+22s—__—_ Polo Coats in the Lead. While the buying of women’s coats in this market is not as large in vol- ume as is the case in capes, many firms here say they are beginning to get reorders on them. In the popular priced merchandise the largest interest has been shown in coats of the polo variety for sports and general wear. Velours have also been selling well at wholesale and at least one concern has booked good orders for overplaid chinchillas. The stock houses appear to be well supplied, with thousands of coats on the racks. They anticipate an increased business somewhat later. | | | 4 Hl |] sosenste ai rt nae dan cL gh aero eM nm we A Pn 3 li | | } i nteereoneen RI enratacn neem ae Senet fen ene March 7, 1923 Ottawa Beach Hotel Change Well Received. Hartford, March 6—If one. were to compile a list of the most popular and Prominent hotel men of Michigan the names of E. §S. Richardson, Hotel Kerns, Lansing; L. J. Montgomery, Post Tavern, Battle Creek, and Fred Z. Pantlind, Hotel Pantlind, Grand Rapids, would be found well up to- wards the head of the list. Each in his particular locality holds a high rank in local achievements and has been variously honored as rewards for doing things. Hence when the an- nouncement comes to the effect that this triumvirate have formed an as- sociation for conducting one consider- able hotel enterprise, it at least, sounds like business. The Ottawa Beach Hotel and resort Property, near Holland, has been pur- chased by these gentlemen from the Graham & Morton Steamship Co., and the Michigan Railway Co.—an inter- urban line—for future operation. The Property purchased includes the Ot- tawa Beach Hotel, the ferry to Maca- tawa and other Black. Lake resorts, the golf links and about 600 acres with frontage on Lake Michigan, the chan- nel and Black Lake. The new owners contemplate the expenditure of at least $100,000 in im- Provements and new features. The hotel proper will be modernized and equipped with an elevator; the bathing beach will be very greatly improved: Playgrounds will be provided for the children, and special features that have proved popular at other resorts will! be introduced. The work of improve- ment will he started at once, or at least, as soon as the weather permits. The aim is to make Ottawa Beach one of the most popular of all the Lake Michigan resorts. The Ottawa Beach Hotel was built about thirty years ago, when that re- sort was first established, and for Many years was conducted in close relationship with the old Chicago & West Michigan Railway (now the main line of the Pere Marquette), with a_spur line from Holland along the North shore of Black Lake. On account of its close proximity to Grand Rapids it has always been held in high favor by the people of that city, -Before the railroads were upset by Government entanglements and regulations, a low rate fare was established between Grand Rapids and other populous communities and Ot- tawa Beach and it became a popular and extremely high grade playground for young and old alike, and it is now believed that reasonable transporta- tion will be provided which will mean much for the success of this great en- terprise. After the property was taken over by the Graham & Morton line and the interurban people, it was managed successfully by the late J. Boyd Pant- lind, who was afterwards succeeded Dy Charles Seelbach, when Mr. Pantlind’s other hotel interests became so great as to preclude his management of the institution. Friends of the new pro- moters have unbounded confidence in the ultimate success of this great en- terprise which ranks in importance with any similar institution in the country. From information received by the writer he is led to believe that his statement regarding affidavits of ac- complishment~ by Nimrod Swett, of the Occidental Hotel, Muskegon, on his recent hunting trip in Florida was erroneous, the real facts being that such alleged documents were, in reality, receipts for fines paid for ex- ceeding the speed limit in the destruc- tion of game on his recent Southern foray. While Ed. is a good friend of mine, I cannot, even under the ob- ligation which such friendship implies, afford to have him flaunt alleged trophys, contrary to the interests of truth and justice. My last week’s allusion to the Cadil- lac hotel situation seems to. have MICHIGAN TRADESMAN stirred up some comment, evidenced from at least two score of com- munications from traveling men, con- taining words of approbation, strong- ly emphasized. Several intimated that I was “putting it mild,” but there was no desire to overdraw the facts, which were sufficient to justify the comment. All of which reminds me that I re- ceive almost daily letters from Trades- man readers relative to questions dis- cussed from time to time ,which I am unequal to answering, though I great- ly appreciate them all the same, Many of the larger city hotels con- sider it a privilege to throw open their kitchen and working departments for the inspection of the public, and em- Ployes in such departments usually take pride in explaining details of more or less interest to the public. These visits are at times interesting to the outside world who seldom have a true conception of what hotel opera- tion really contemplates. Several ho- tel managers of my acquaintance have invited in domestic science classes from educational institutions, and the value of such inspection is much. These visits from schools really serve more than one purpose: the educa- tional idea of the teachers: they also key up the hotels so visited to always keep their working departments in ship shape for inspection; not a special Preparation for these visits, but to in- fluence the heads of departments and the employes to have a sense of their responsibility and ability; to be pains- taking in their work and keep their surroundings in orderly shape not only for home inspection but that of transient guests as well. It also pro- motes that very good idea that gives confidence to patrons in eating estab- lishments, that food preparing rooms are always in shape for inspection. The ‘hotel kitchen which is sloppy and dirty is never open for such in- spection. Every department of this kind should be presentable whether open 11, or not and any influence that helps keep them presentable should be wel- comed and is welcomed by high grade hotel operators who mostly are in love with their profession. Clean working conditions have a tendency to induce clean people to embark in the business: consequently the effect is far reaching. My investigations in the past two years have carried me into many hotel kitchens, which, in a majority of cases I found conducted under the strictest of sanitary conditions, while a few, well—the least said about them the Detter. . + Just now the Michigan State Board of Health is supposed to make a rigid inspection of all hotels catering to the resort patronage, but sooner or later its field of operations will extend to all hotels and other institutions en- joying public patronage and there will be no joke about it. The responsible hotel operators of the State all favor it. Frank S. Verbeck. particular. Citz. 62209 F. A. SAWALL COMPANY 313-314-315 Murray Building Grand Rapids, Michigan Bell M. 3596 Plant of the Wolverine Carton Company Grand Rapids, Michigan Have you seen the plant? Have you investigated the management? Do you know the possibilities of the F olding Carton Business? Do you know what other companies an the same business have done? Do you know the advantages the Wolverine Carton Company has? Let us answer these questions for you, and give you interesting information regarding the possibilities of an investment in the folding paper carton business, and the WOLVERINE CARTON COMPANY in Mail the coupon TODAY. Fr Ne mer rrr ern me ee er a mt a nee ee es Se Gentlemen: Please send me _ information - concerning the earning possibilities of an investment in the WOL- VERINE CARTON COMPANY. Signature Address aaa ei perseaseieieps tess sianc servers thin mio = March 7, 1923 12 MICHIGAN TRADESMAN e = 2 —— S| Merchants Life Insurance Company Rete 3 a -2 FINANCIAL : Ne WILLIAM A. WATTS RANSOM E. OLDS y (AS President Chairman of Board uA yon How the Government Reclaimed a Billion Dollars. In May, 1918, Congress first author- ized the President, in his discretion, to sell such surplus materials as might accumulate. Two months later the President’s powers in the disposal of surplus property were considerably broadened. Early sales made between the date of passage of the first emergency legislation regarding surplus property and January, 1919, were supervised by a committee of the War Department general staff, under General Goethals, and amounted to: some $123,000,000. Soon after the signing of the armistice the amount of business became so great that it was impracticable to handle it longer through a committee, and according’y in December, 1918, a sales branch was established under an official designated as the Director of Sales, whose duties may be defined briefly as follows: To formulate, supervise and co- ordinate the selling of surplus sup- plies, material, equipment, by-products thereof, buildings, plants, factories or lands embraced within the act of Con- gress approved July 9, 1918. At the time of the estab‘ishment of the office of the Director of Sales, es- timates of the probable total amount of surplus that would eventually re- sult from demobilization and the de- creased requirements of the perman- ant peace-time military establishment varied between two and three billion dollars. The surplus consisted of an almost unto’d variety of articles; the Quar- termaster Corns alone listed more than 65,006 separate items exclusive of transportation and real estate. The grand total of items listed by all ser- vices ran over 100,000. The large quantities of surplus held in these various classifications pre- sented a liquidation problem filled with difficulties and fraught with danger, not on‘y to the public welfare, but to that welfare’s never-failing barometer — our National commerce and indus- try. Out of the discussion of the various plais suggested there developed a very definite policy—safe, sane, rea- sonable and in keeping with your in- terests as business men, as well as your interest as individual citizens and tax- payers. That policy was the gradual liquidation of surplus, the rapidity of such liquidation being governed by the ability of the markets to absorb the various commodities without undue interference with established indus- try, while at the same time safe- guarding the public interest in every possible way. During the first year of liquidation sales were made by negotiation, sealed bid, fixed price and auction. Each succeeding year has increased the difficulties of selling and caused a revision of our methods. At the pres- ent time no sales are made by negotia- tion unless the property concerned has first been offered to the public at large by sealed bid or auction and failed to bring a satisfactory offer. Be- sides, experience has proven that, as a rule, on commodities such as are now being offered, higher prices are ob- tained by auction than by any other method. The progress of liquidation has in the main been extremely satisfactory and gratifying to those connected with the business organization of the Goy- ernment. Sa‘es have kept abreast the declarations of new surplus reported from the various supply departments, and from now on should exceed these by an ever increasing margin. Since the establishment of the office of the Director of Sales, property originally valued at-over two billion dollars has been sold and the visible supply re- duced to about $200,000,000. Esti- mates of future surplus to be reported wil swell this total to approximately $400,000,060 cost value, which still re- mains to be sold. The Wear Department sales cam- paign has been unique in many re- spects.. The methods of sale adopted have provided for the disposal of stocks at points at which they are located, in such a way as to permit the small buyer, as well as the large buy- er, to participate. Every possible pre- caution has been taken to prevent creation of a monopoly which might Conservative Investments 4480 - 4653 ACCEPTABLE DENOMINATIONS WHETHER you have a hundred dollars or five : thousand dollars, we have a high grade bond which you may purchase for investment either in full or on part payment plan. : Systematic savings are the foundation CORRIGAN, HILLIKER & CORRIGAN Investment Bankers and Brokers ciTz. GROUND FLOOR MICHIGAN TRUST BLDG BELL GRAND RAPIDS, MICHIGAN for success M-4900 - M-653 Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. eae eae a COMPETENT HANDS HE DIFFERENCE bettveen putting your estate in the. charge of a trust company or in the keeping of an in- dividual, is often the difference be- tween competent hands and incompetent hands. A trust company is trained in the handling of estates—in the requirements, the duties, in all the necessities of the work. Its continuity of service is not dependent on the life of any individual. Friends and relatives may pass away, but the trust company—faithful, competent, trustworthy—lives on. Our officers can be consulted at any time on this important subject. [RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICH. Both Phones 4391 - Ottawa at Fountain { March 7, 1923 * enable a purchaser to charge exorbi- tant prices and realize undue profits. The methods adopted have protected the manufacturing industries of the country against al effect not abso- lutely unavoidable in the liquidation of such large stocks, and at the same time they shave secured for the users public—the advantage of low _Prices at which they were able to buy commodities readily usable. —the Few sales have been made on any other than a strictly cash basis, ex- cept that in the auction sales bankers’ acceptances, payable in 90 days, is- sued by the banks of the Federal Re- serve System, have generally been au- thorized for acceptance up to 80 per cent. of the total purchase prices. Prices received have averaged from as low as one-half of 1 per cent. of the original cost to as high as 116 per cent. Much of the material sold, es- pecially during the past year, has been of special design, with little, if any, commercial use. Notwithstanding the loss on this class of materials, the result to Dec. 15 last was an average return of 41 per cent. of the original war-time cost. This stands as an achievement of which the Government may well be proud. Bought at the peak of prices, sold over the scaling down period in their markets, a large portion of spec- ial materigl of little or no value to ii- dustry, some reclaimed material, not a nickel’s loss written off on inven- tories, yet a return of 41 per cent. of the original cost. Major James L. Frink. —_-<--=__ A Case of Post-War Deflation. Some idea of how deflation and the buyers’ strike of 1920 affected the production of men’s furnishing goods is given in the report of the Census Bureau on establishments engaged in the manufacture of neckwear, hand- kerchiefs, cloth underwear, bathrobes, belts other than leather, and pajamas. The Bureau gives figures of the num- ber of establishments, persons em- ployed, value of products, and the value added by manufacture for the years 1919 and 1921. These two years show respectively the effects in infla- tion and of subsequent deflation, and the statistics of the year 1914 are also added for purposes of comparison with pre-war conditions. In this report es- tablishments whose principal products are shirts, collars, cuffs, suspenders, garters, and knit underwear are not included, as the manufacture of these articles will be covered separately. For the other kinds of furnishing goods enumerated above there were 446 es- tablishments in 1919 and 420 in 1921. In this two-year period the number of wage earners dropped from 18,944 to 15,909, payments of salaries and wages from $21,678,000 to $16,614,000, the value of the products from $107,- 835,000 to $77,654,000 and the value added by manufacture from $43,091,- 000 to $30,387,000. The last two items in the list, it should be noted, repre- sent price changes, as well as varia- tions in quantity of output. ———_2---2- —___ The philosopher’s stone, perpetual motion and the man who can’t be spared are among the things that never have been discovered. MICHIGAN TRADESMAN Going After the Crop Pest. Some of the country’s best known inventors are busily experimenting with new methods of combating the boll weevil, and if success attends their efforts a cotton famine will cease to menace the country’s economic well-being. Experiments conducted last season showed that in fields dust- ed with calcium arsenate the yield was at least twice as much as in fields cultivated under identical conditions that were not so treated. But there are two obstacles in this procedure. In the first place, there is not enough of the calcium arsenate to treat more than a small fraction of cotton acre- age. In the second place, a large pro- portion of the cotton growers are ig- norant negro tenants, who will require much educational work before they can apply any new methods intelli- gently. Meanwhiie certain members of the chemical warfare section of the army are anxious for a chance to try to kill the weevil with poisonous gases. One inventor has a plan for enticing male weevils into a trap by means of the sex lure, and another would sterilize the eggs of the insect by means of the X-ray. Some of these ideas may strike the layman as fan- tastic, but anything that offers hope is worth trying—at least once. ——__.-<--> If you cannot interest the customer and hold his attention, you cannot make a sale unless he came intending to buy, and anybody can sell the cus- tomer who has already decided to buy. CITIZENS 33172 843 WATKINS Sr, GRAND RAPIDS ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National KMLddidiidddddddddddddddddddiddddaddadtiaidiuaz:ungzn. 13 , »? wot ’ so? a? at ae at that is worth while. You are missing The Welcome Sign Is Always Out “THE BANK WHERE YOU FEEL AT HOME.” Over 54000 satisfied customers are enjoying the benefits and protec- tion this bank affords. Our kind of service is the service know when you fail to use this bank. RESOURCES OVER $18,000,000 as D } IDS SAVINGS more than you iy PERKINS, EVERETT & GEISTERT BSEcLL,M. 290. CiTzZ. 4334. . — a EAB SIS tea} : é Lees Banas ©. Lip j SOE. Direct wires to every important market east of the Mississippi. A statistical service unsurpassed. Fenton Davis & BONDS EXCLUSIVELY G. R. NAT. BANK BLDG. Chicago GRAND RAPIDS First National Bank Bldg. Telephones Citizens 4212 Detroit Congress Building Fourth National Ban United States Depositary 3% interest oO semi-annually. 34% if left one year. Wm. H. Anderson Christian Bertsch David H. Brown Marshall M. Uhl J. Clinton Bishop Capital $300,000 Surplus $300,000 paid on Savings Deposits, interest paid on Certificates of Deposit OFFICERS Wm. H. Anderson, President; Lavant Z. Caukin, Vice-President; J. Clinton Bishop, Cashier. Alva T. Edison, Ass’t Cashier; Harry C. Lundberg, Ass’t Cashier. DIRECTORS James L. Hamilton GRAND RAPIDS MICHIGAN payable Lavant Z. Caukin Sidney F. Stevens Robert D. Graham Samuel G. Braudy Samuel D. Young ™ — ee SAN vaca ahaha pe ER ane HNC OES 14 MICHIGAN TRADESMAN March 7, 1923 Other Ship Subsidy Substitutes Are Attracting Attention. Now that the ship subsidy bill has been withdrawn from the Senate, some of the measures proposed as_ sub- stitutes are attracting attention. One of the projects is to give reduced freight rates from point of produc- tion to port of shipment on all goods that are exported in ships of American registry, and likewise to reduce trans- portation charges from port of entry to destination on all goods imported in American bottoms. Reduced to its simplest terms, this is a plan to give the ships a subsidy, but to make the railroads pay it instead of the Federal Treasury. Of course, if the railroads are compelled to reduce their rates on all goods imported and exported under the American flag they will have to raise rates on goods that are moved wholly within the country; otherwise they will not get anything like the standard return contemplated in the transportation act. In that event the shippers who use only land transpor- tation will be taxed to support facili- ties for transportation by sea, so that importers and exporters may enjoy the privilege of having their goods borne across the ocean under the Stars and Stripes. Such a device has nothing to commend it as preferable to a di- rect payment from the Treasury. Still another form of disguised sub- sidy suggested is that of discriminat- ing tariff and tonnage duties. It is proposed, for example to give import- ers a rebate of a portion of the duties when goods are brought in American vessels, and if the goods are on the free list it is proposed to levy a small duty on them when they are brought in foreign bottoms. Along with this it has been proposed that the sys- tem of levying higher tonnage duties on foreign shipping, a policy employed in the early days of the Republic but discarded nearly a century ago, be re- vived. Such a procedure is open to the ob- jection that it would invite retalia- tion by other countries, and that whatever advantage would be enjoyed by an American vessel in an Ameri- can port would be offset by discrimi- nations against it in foreign ports. The merchant marine act of 1920 was supposed to pave the way for bestow- ing this sort of disguised subsidy on American shipping. There are, how- ever, more than a score of commercial tr€aties that stand in the way of our, laying discriminations against foreign shipping. Section 34 of the act di- rected the President within ninety days after its passage to serve notice on the various Governments con- cerned that such provisions in the treaties as prohibited this country from imposing discriminating duties would be abrogated. Both President Wilson and President Harding found it impracticable to comply with this Congressional mandate, and it is hardly likely that the renewed agita- tion for this policy will receive seri- ous consideration in Administration circles. Since it is evident that the next | Congress will be less favorable to a subsidy than the present one, the future of American shipping will de- pend on the ability of the ship owners to carry on without a Government subvention. The Government can still help in many ways without direct payments from the Treasury. It can dispose of its present fleet at a price which will insure the owner a chance to earn a fair return on its invest- ment, -taking its losses once for all and charging the amount off as part of the cost of the war. It can also aid in building up permanent markets for American goods in foreign coun- tries, and this will require the co- operation of manufacturers and bank- ers with the shipping companies. Legislation, some of it obsolete, which hampers the development of a mer- chant marine can be revised. After all, however, the development of ship- ping must be through _ self-help rather than State help, and the work will require much time and an infinite amount of patience if it is to be eventually crowned with success. Patience unfortunately, is not a dis- tinctively American quality but the country is learning to cultivate this virtue as it grows older. ~~. Trillions of Marks. The output of German paper marks during the week ended February 15 reached the enormous total of 450,000- 000,000. This means an average daily issue of over 64,000,000,000 marks. It will be recalled in this connection that only a short time ago a weekly in- crease of 50,000,000,000 called forth expressions of amazement in financial circles, but now the increment for a single day has greatly surpassed what once seemed almost incredible for a week. The last reported weekly total is over a third greater than the pre- vious ‘thigh mark, reached during the latter part of January, and brings the total circulation up to 2,708,000,000,000 marks. The sudden increase occurred, too, just at the time when the mark was greatly appreciating in value, and this makes its rise more difficult to explain. Reports from Berlin, how- ever, confirm the earlier statements that the rise was brought about by the action of the Reichsbank in em- ploying a portion of its gold holdings and foreign exchange for the purchase of paper marks in New York, Am- sterdam, and other centers. —_+-+—____ You can always find trouble if you go about looking for it. The man with a chip on his shoulder always finds somebody to knock it off. WE OFFER FOR SALE United States and Foreign Government Bonds Present market conditions make possible excep- tionally high yields in all Government Bonds. Write us for recommendations. HOWE, SNOW & BERTLES, INC. 401-6 Grand Rapids Savings Bank Blidg., Grand Rapids, Mich. 1% Safe Investment We are offering an attractive issue of First Mortgage Real Estate Gold Bonds, bearing the liberal interest rate of 7%. The Security is high-grade Grand Rapids busi- ness property located where real estate values are well established and where stable earnings are assured. Circulars giving full details gladly furnished on request. Chas. E. Norton Investment Securities 521-22-23 Michigan Trust Bldg. Citizens 51384 Bell Main 1073 CHAS. E. NORTON, 521-22-23 Michigan Trust Bldg. © Gentlemen:—Please send me further information regarding your 7% Real Estate Gold Bonds. Pa ee Pe ee The Importance of Advice PERSON making a Will starts out with the declaration that he “‘Realizes the uncertainty of life.”’ For all you know, your Will may go into effect shortly! You do not expect it will—but it MAY. / A Will, then, should be drawn carefully by a competent legal authority. Name this Trust Company as your Executor and Trustee. The best lawyers appreciate our accumulated experience, and the superiority of Trust Company service. There are many suggestions contained in our new booklets: “What you should know about Wills and the Conservation of Estates.” What Happened to His Wife?” DIRECTORS OFFICERS Delos A. Blodgett Ii. Lewls H. Withey .___President ee ety ae Henry Idema -------Vice Pres. Claude Hamilton. — F. A. Gorham ------ Vice Pres. oe ia Claude Hamliton --__Vice Pres. if John H. Schouten Vice Pres. ecg Hg pase Noyes L. Avery -...Vice Pres. James D. Lacey. Emerson W. Bliss _._Secretary Edward Lowe. Arth Cc. Sh A s Ransom €E. Olds. rthur ©. Sharpe --Asst. Secy. J. Boyd Pantlind. Guy C. Lillle -..__._Asst. Secy. Willlam Alden Smith. C. Sophus Johnson__Asst. Secy. Godfrey von Platen. Dudley E. Waters. Arend V. Dubee__Trust Officer Lewis H. Withey. “Oldest Trust Company in Michigan’ Micugay Thost ree Cece | a Ys ee RAMON et nna ee $e SS TOS ne OD March 7, 1933 Insurance Contract a “Fifty-Fifty Proposition. Why is it that, with upwards of thirty million fire ifisurance policies in force—the equivalent of one for every family in America, with several millions to spare—probably not more than one policy in every hundred has been read by its holder? The reason for this seeming indiffer- ence lies in the fact that most people insist on “buying”. fire insurance, re- garding it in much the same light as the casual purchase of a loaf of bread. They do not read all of the printing on the wrapper of a loaf of bread; why, then, they reason, should they trouble to read all that “tiresome lingo” in their insurance policies? Looking upon insurance as an or- dinary commodity is, however, funda- mentally wrong People should realize that, in reality, they are not “buying” anything when they take out insur- ance. What they are doing is enter- ing into a definite contract. Indeed, the very word “policy” comes from the Italian “poliza,” meaning contract or agreement. All contracts have their conditions, including a contract of insurance. If these conditions, which are printed in every policy, are not lived up to, then the agreement ceases to be binding and the protection becomes non-exist- Crt, « Under the heading of “Stipulations and Conditions,” in every fire insur- ance policy, appear 200 lines of what printers call eight-point type. The wording, to the last period, is pre- scribed by law, and even the size of the type may not vary. In these 200 lines there are exactly 1,920 words—re- markably few, considering that up- wards of eighty billion dollars’ worth of property is under their guardian- ship. The first 125 of the 200 lines specify what the policyholder must do or re- frain from doing in order not to break the agreement. For instance, conceal- ment of any material fact which might have led the company to reject the risk will void the policy. Such conceal- ment, for example, might be the knowledge of threatened arson. Simi- larly, the agreement will be violated. If interest in the Property is mis- Stated; that is, if one declares that he is the owner when, in reality, a rela- tive holds a legal interest. If the policy is on a manufacturing plant which is being operated at night without written permission. If ‘the fire hazard is increased by any means within the assured’s con- trol. If the company is not notified when extensive repairs or alterations are MICHIGAN TRADESMAN os made. The reason for this provision is that the work of repairing increases the hazard, while alterations change the original nature of the property as it stood when the policy was written. If there is change in ownership, other than that brought about by death. Strictly speaking, of course, Property never is insured; individuals are insured against financial loss from destruction of their property. An in- surance policy is a personal contract; hence, if the parties to the contract change a new agreement must be drawn. If the policy is assigned to another Person before a loss, no matter for what purpose. If the Property is left unoccupied for more than ten days without notice to the company’s authorized agent. This period is extended by endorse- ment, however, in individual policies, according to the grade of public pro- tection which the Property enjoys. These are a few of the more im- portant conditions under which pro- tection is granted. They will be found fully covered in the first 125 lines. As for the last 75 lines, these explain exactly what the policyholder must do. if fire occurs. Briefly, he is required to give immediate notice; to protect the property from further damage; to furnish sworn Proof of loss within sixty days (unless excused by the com- Pany), and, finally, to do everything reasonable to assist in any investiga- tion that the company may desire to make of the fire or of the extent of the loss. Those who read this passage in their policies will not be so foolish, if fire occurs, as to heed the advice of the misguided person who warns them to “leave everything as it is until the adjuster comes.” Policyholders will learn a good many more things if only they will take a few minutes to read _ their Policies. They will learn not only what they cannot do, but also what the company cannot do. If policy- holders are not certain that they are Properly covered, they should consult their local agent. First and last, it should be remembered that a fire in- surance policy is not a commodity, but a “fifty-fifty” agreement. Eee Howard City—The loss on the J.-H. Prout & Co. flouring mill was ad- justed by the Michigan Millers Mu- tual Fire Insurance Co. at $15,500, which was the full face value of the policies. The loss was about $35,000. A singular feature of the fire was that Mr. Prout’s father lost a mill by fire on the same location forty years ago to a day. Citizens Phone 62425 GILBERT CONSTRUCTION CO. Exclusive Brokers of this Stock. y CHANDLER & VANDER MEY LOCAL INVESTMENT SECURITIES 707 Commercial Bank Bldg. Grand Rapids, Mich. 15 OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan SAVING 30% ON GENERAL MERCANTILE. RISKS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. RELIABLE 30% Dividend to Policy Holders Low Operating Expense (16.7%) and Conservative Underwriting enable us to mainiam. assets ot $12.75 per $1000 insurance carried NET. This is more than double the amount of the Re-insuring Reserve required by the State and is equalled by few companies, either Stock or Mutual. Grand Rapids Merchants Mutual F ire Insurance Company Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION HOME OFFICE 319-20 HOUSEMAN BLDG. GRAND RAPIDS, MICH. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service’’ C. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN THE HARDWARE AND IMPLEMENT MUTUALS DIVIDE THEIR RISKS INTO THREE CLASSES CLASS A—HARDWARE AND IMPLEMENT STORES, DIVIDEND 50% to 55% CLASS B—GARAGES, FURNITURE AND DRUG STORES, DIVIDEND 40% CLASS C—GENERAL STORES AND OTHER MERCANTILE RISKS, 30% These Companies are recognized as the strongest and most reliable Mutuals in the United States, with Twenty Years of successful Underwriting Experience. No Hardware Mutual has ever failed, No Hardware Mutual has ever levied an assessment. Ask the Hardware Dealer of your town. If interested, write for further particulars. 16 FORESIGHT AND ENERGY. How One Woman Accumulated a Nestegg. The foundation of my _ business career was two one-hundred dollar matured insurance policies. When I received the money, Husband said: “Buy Easter duds with it.” (It was nearing the Easter season.) Son said: “Go on a grand and glorious vacation, mother, and have a good time with it.” I ignored both suggestions and pro- ceeded to put into operation an idea I had long entertained: Next to our home were two vacant lots, owned by a non-resident. They were neglected and an eyesore to the entire neighbor- hood I purchased these at $100 each, this amount covering recording and all. A high board fence enclosed the lots, and I sold this to a wrecking company for $40, and the purchaser tore it down and hauled it away. With the $40, I hired the lots cleared of all trash, had the trees and shrub- bery trimmed, and planted and seeded the front to blue grass and white clover. The rest of the land I planted in flowers and vegetables. I sold the vegetables to myself throughout the season, realizing, in round figures, $60 for them. I rented the tree-shaded and grass plot after- noons for picnics, lawn socials and tea purposes and realized $22 in this way. That made $82 to my credit in the bank. In the early fall, a building boom started in our addition, and I sold my two lots for $350, giving me a work- ing capital of $432, or more than double my money since spring. I be- gan to look about me for new-business. A vacant store building caught my eye and attention. Inside of twenty- four hours, I had rented it at $25 per month, fixtures included. I paid two months rent in advance and took a lease for two years. My bank book showed a balance of $327.40, after I had paid my rent, cleaned and calso- mined and enameled the interior of my shop. I promptly used every cent of my capital to lay in my stock, which consisted of such things as are car- ried by the usual woman’s exchange. In addition, I carried country produce, and put up school lunches, picnic ham- pers, etc., and also had a five, ten and twenty-five cent counter. I had a very good business from the beginning, and, after paying help and all expenses, my books showed a profit of $877.11 at the end of seven months. I then sold out for $1,350 cash, as the work took me too much away from home affairs. My $877.11 profits, added to my $1,350 sale price, gave me a working capital of $2,227.11, and made me be- gin to feel like a real capitalist. My next venture was to purchase four hundred shares. of a certain stock that was being boomed locally, paying fifty cents per share for it. I soon found out that it was rank “wild cat” and unloaded at once, losing $20 on the deal. Not much to lose, perhaps, but enough to start me thinking. However, the lure of the game was on, and through a good broker I pur- chased ten shares of a good and well- known industrial at $112 per share. In ‘six weeks I sold at $129 per share _me $175. MICHIGAN TRADESMAN clearing $170 on the deal, as I got in in time to collect a quarter’s dividends which paid interest and brokerage fees. I was very much enthused with my second venture in the stock market, and I now had $2,377 to my account. I decided, however, to keep my head level, and not let a little success get the better of my judgment. For sev- eral weeks I did not find an opening that suited me. Finally, however, I saw an advertisement listing a sixty- acre farm for sale in an adjoining state. It was alluring, and I decided to investigate, as the price of $35 per acre fitted my pocketbook. A vaca- tion was declared, and an all-day trip by auto landed us on the ground at the door step of the most disreputable old house I’ve ever seen. The land, how- ever, was good and well drained, but needed clearing as it had been run down and uncared for for years. By noon of the next day, the place was mine and I still had a bank balance of over $250. The old house was furnished as the deceased owner had left it, and win- dows and doors were boarded up. With our camp kit we moved in and spent our entire vacation raking, dig- ging, hoeing, and we scraped, scrubbed shingled and painted every waking moment. It was the most profitable vacation we ever spent and the happiest. The shrubs were a mass of bloom, and the old house and outbuildings fairly shone. We rented the pastures for four months at $16 per month, or $64, the farmer pasturing fourteen head. Next we rented the house, yard and out- buildings to a city man for $25 per month for seven months. This paid Added to the pasture in- come and deducting for repairs, I had $329 cash, and was the owner of 60 clean, profitable acres. I debated for some time as to whether I should move onto the farm, rent it or sell it. This problem was soon settled in a most happy manner: An offer of $5,000 cash and a parcel of 20 acres of un- improved land came to me through the mail and I wired acceptance. One month ago, I sold my twenty acres still unimproved, untouched and unlooked at for $1,100 cash. This gave me a bank account of $6548.56 (count- ing 4 per cent. interest on $5,239 for one year). Six thousand has since gone into gilt-edged bonds recom- mended by a dependable publication. The bonds ray 4 per cent., are long time, safe, and the approximate yield is about 5.25 per cent. Three hundred and forty-eight dollars and fifty-six cents I have set aside as a vacation fund for myself and family, and we shall spend out next vacation down in the “land of a million smiles.” The balance of my bank account, an even $200, I shall put to work again just as soon as I find something that interests me, and I usually find what I am look- ing for. Two hundred insurance money turned into $6,548.56 in cash and gilt- edged securities in a period of less than five years is, in the vernacular, going some.” Can you beat it, you other average women? Blames Women For Careless Buying. Housewives are to blame for most of their complaints with reference to the cost of Living, is the contention of James H. Bawden, head of the St. Louis Distributing Co., which deals largely in fruits and vegetables- ship- ped into St. Louis. He says they will wear themselves out looking for bar- gains at the department stores, - but when it comes to buying food for the table they rely upon the telephone and pay no attention to brands, quality or seasonableness. “It is about time that the American housewife tumbled to the fact that her indifference and ignorance is at the bottom of a great deal of the food distribution difficulty: and the sooner she does this the quicker there will be an adjustment that will be good for all concerned.” Mr. Baw- den said in an interview giving his opinion on the diffidence of the aver- age housewife when it comes to the food problem of the home. His remarks were prompted because of a desire to explain why 40,000,000 cantaloupes were left to rot in the Imperial Valley in California recently, when consumers throughout the United States were paying 7c to’ 10c a piece for the fruit at their grocery His explanation also refuted the idea that food is deliberately left to spoil in order to keep up prices, which has been so freequently charged. “The trouble is,” continued Mr. Bawden, “that the American husband is too successful as a good provider. Money seems to come easy and he turns it over to his wife never asking for an accounting as to how it is spent. “A woman will run herself ragged at the department stores informing herself as to values and qualities in order to get the best and the most for her money when she is buying finery for herself or house furnishings. But when it comes to the highly important business of supplying the food for her family she goes to the telephone, strings out an order and lets it go at that. She fail to inform herself about brands or quality or seasonableness of the articles she orders. ” “Women don’t seem to realize that intelligent selection on their part would very soon drive inferior prod- ucts from the market, and that it costs just as much to transport junk as it does to carry the superior brands of goods.” Mr. Bawden went on to explain that the fruit going to waste at the grow- ing centers was probably only one day’s shipment held back to allow the market to absorb an _ over-supply. “Even if the growers had deliberately destroyed their product, which they certainly did not,” Mr. Bawden de- clared, “it would not possibly affect the price. “People don't realize that when a man pays $2.75 for a crate of canta- loupes, $1.52 of that amount goes for freight, refrigeration, hauling and similar charges. You see what a small part of the cost depends upon the fruit itself As it looks to me the one solution to our problem lies in organization, first, last and all the time. That is the only way we ever March 7, 1923 shall be able to gauge the needs of our market and to buy intelligently. “People shy at the word ‘organiza- tion.’ But we need it, not to boost prices up but to keep them down. In the meantime, if women will do as I suggest, try to learn something about the grades and brands and qualities of the food they buy for the table—learn, in other words, to buy their table sup- plies as discriminatingly as they do the other houshold necessities—they will do a great deal to put the busi- ness of food distribution on a more ra- tional and non-speculative basis.” a Benjamin Franklin—Superman Sales- man. A good salesman is a man with an honest heart who can make the buyer see the commodity through the seller’s eyes. If for a commodity to be sold you substitute an idea to be propagated, your salesman becomes a super-sales- man. Such was Benjamin Franklin. Franklin sold the idea of liberty to the world. He sold the idea of a re- public dedicated to the liberty of the individual and so effectively pleaded his cause in Europe that popular opin- ion forestalled the ‘attempt of their statesmen to combat the new idea. He sold the project of taming the elements, of harnessing of the light- ning, of abstract science made the ser- vant of the every-day man in his every day life. The Franklin stove, the kite experiment, the many minor devices for comfort and utility devised by him, all bear witness to his skill as salesman. It was he who was instrumental in founding an academy which grew into the University of Pennsylvania, and in 1731 established the “Library Com- pany of Philadelphia,” the first sub- scription circulating library in Amer- ica. Thus, he sold the idea of edu- cation to the people of America. His selling always was touched with the light of humor. Nobody in a great, crisis ever said anything more effective than: “We must hang together or we shall all hang separately.” The enemies of liberty recognized him as one of the most formidable obstacles in their designs. The Eu- ropean diplomats admitted him a master of their own weapons. Carlyle characterized him as “the father of all the Yankees.” It was because of these rare quali- ties that he was able to sell the world the idea of liberty, equality and fraternity combined in an _ equally wholesome proportion and in such a governmental form that instead of a short-lived European experiment it re- sulted in the republic whose rights we enjoy to-day. The Lesson. A minister was questioning a certain Sunday school concerning the story of Eutychus, the young man who, listen- ing to the preaching of St. Paul, fell asleep, and falling out of a window was taken up for dead. “Now what,” he asked, “do we learn ‘from this solemn event?” After a moment the reply came from a small girl: “Please, sir, ministers should learn not to preach too long sermons.” r H I | Soha Mindy cateeaeets minis “rena mere wm CREE EI RR ome Re anes ne RRR ese sesso Sa Soap erry arrears OMIT March 7, 1923 MICHIGAN TRADESMAN 17 YU We Ue Ue ls Wl, Ul We tle Wl We Wl, We te le Upry SS WSN Ss [Cut out todayand mail to California Prune @ SSAA AARASAN SW = % 4 Li GY iy h : id mail to¢ “se (UG Vj Y Y Uy UY, Apricot Growers Association, San Jose, Ca 4 LO 77 yy * ional Prune Week a big sales-success 7% fo Lean cage hat am npbled heewihster Lo a G Le: cial posters, display helps, etc. % 0/2 ; yo hla . ~ WN SAAN ANAAAHAQgj;}jQ qa qgqgqgqgqaaygygy * SEStE reas % Z SN SO As WOIWGST IQ“ S Nas aco N Minean ye. —Y Miltyy, tiff. 3 tony "uf 4 Yy ; BITtEr rity, of 74 jj , Le o GF GY y , gt o, Nn & Se NY, Fang, £ AAA, y RQQq, § OME an o SN os. \ WS WY = Ai “ss WN Sow WS ey AL the interest that -has centered on Sunsweet Prunes for five years will reach a nation-wide climax the week of March 19th to 24th. All our plans for National Prune Week are ship-shape; everything is “set”—ready to go! The Sunsweet slogan that is sweeping the country—‘“Shake hands with health every day”—will greet your customers at every turn. There will be powerful news- paper advertising, striking billboards, news articles, publicity “stunts,” special window displays—everything! It will pay you to “play up” prunes this week of all weeks in the year. Post your clerks about it! Feature Sunsweet Prunes in your windows and inside the store! Men- tion them in your own advertising! Use the special sales-helps we have prepared for you! Tie up strong! Don’t even bother to write a letter—simply clip the coupon at the top and leave the rest to us. California Prune & Apricot Growers Association, 358 Market Street, San Jose, California’ 11,000 grower-members. SUNSWEET California’s Nature-Flavored Prunes s. THE IDEAL BUSINESS MAN. Certain Qualities He Must Cultivate and Cherish. We hear much of the National con- science in America—a term that mere words cannot define. And I am per- suaded that the ideal business man must have certain traits and charac- teristics that mark him as he mingles with his fellow man. He must have vision—a vision that enables him to see a purpose beyond to-day—a vision that is worthy of the means he uses to seek the end. He must carry the spirit of un- selfishness in his heart—his deeds must not be measured by a purely selfish motive—let his be a soul that in an hour of another’s necessity thinks not of self. I would not have him actuated by the spirit of the Mississippi negro who was fishing with a mere boy when his companion lost his footing and fell into the river at a dangerous place. The negro threw down his pole and, without attempting to remove his clothing, plunged into the water and with great difficulty brought the boy to shore more dead than alive. A gentleman who happened to be pass- ing saw the noble deed and, rushing up to give such assistance as he could, began to praise the elder negro, say- ing: “Uncle, that was a brave and noble deed. What relation is this boy to you that you would risk your life for him at such a place?” But the negro calmly answered: “Dat boy ain’t no relation ob mine, boss; dat boy had all de bait in his- pocket.” My ideal business man must be void of self-satisfaction. Let him have a wholesome discontent for himself as he is, and for his business as he finds it—striving with honor to build upon his yesterdays a more splendid to- morrow. He must be one who does not jump at conclusions—as we lawyers are given to expressing it. He must not fly off at a tangent, but must see the very heart of the matter to which his attention is directed. He must be wholly untike the in- toxicated member of a _ temperance lecturer’s audience who failed to grasp the situation. The lecturer had a large stereopticon that he used for illustrat- ing his arguments, and placing a drop of rain water in the machine he threw it upon the screen, magnifying and showing the minute animal life in it. Turning to his audience, he said: “Now to show the terrible effect of alcohol upon life I will introduce with a straw a tiny drop of a‘cohol and watch for the results;” whereupon he inserted the alcohol and instantly all of the little worms and bugs quivered and died.. The drunken onlooker could restrain himself no longer, and with earnestness and conviction in his voice he cried out: “I never intend to take another drink of water without whisky in it as long as I live—it’s dangerous.” He must be willing to work—to do his share without comp‘aint. I believe that 50 per cent. of brain and brawn power of America is wasted for want of energy. Too many of us are not unlike the laziest man in my county, who was apparently very much touch: MICHIGAN TRADESMAN ed during a brush arbor revival in his community and, being called upon to pray, lustily raised this voice, saying: “Use me, Lord—Lord, use me: but use me in an advisory capacity.” He must have enthusiasm—the en- thusiasm that kindles a fire in his fel- low-man’s heart without creating a confusion that destroys its best effects. He must be calm, cool and collected, even under trying circumstances. Let him have a spirit akin to that of the dignified minister, who was easily recognized by his professional attire, and by whom a drunken grouch plant- ed himself in a crowded street car, seeking to embarrass the eminent di- vine, kept contemptuously and boister- ously saying over and over: “I ain’t goin’ ter heaven—there ain’t no heaven.” The minister endured it for several minutes, when he turned with dignity to the sot and said: “Well, go on to hell, but please be quiet about it” {He must be a practical man. Since my childhood I’ve heard that the most uncommon thing is common sense— that therefore it is the most valuable. The older I grow, the more thorough- ly am I convinced this is true—and that the greater percentage of business failures are occasional by the lack of this possession. I would have my ideal business man wholly unlike the ignorant negro doctor who had al- most succeeded in killing a patient when a physician of ability was called in, and wishing to know what had al- ready been done and what information the first physician possessed, asked him what was the diagnosis and treat- ment, when to his great astonishment the negro, looking as solemn as a brood sow and as wise as a tree full of owls, replied: “As nigh as I can see hit, doctor, he’s got de scatteration of de innerds and I done giv’ him some powdered alum to draw ’em ter- gether an’ some powdered rosin ter hold ’em tergether.” He must be a consistent man. I am of the opinion that too many of us have adorned ourselves with the jewel of inconsistency, but he must not con- fuse obstinacy with consistency. He must be one who never loses sight of the main issue—who cannot be confused by mere incidents arising from the matter in hand. He must be a man of determination —wedded to the finishing of the task before him with the indomitable spirit ‘of the old justice of the peace in my county before whom a damage suit filed by one of his neighbors against the Pere Marquette Railway for kill- ing a mule was being tried. As is the custom and practice, the defendant’s attorneys sent a young man from their offices to represent the defendant, and, fully mindful of instructions, the young man carried an appeal bond a ready executed in his pocket and de- clined to introduce any evidence for the defense but immediately upon ren- dition of judgment by the squire for the plaintiff in the full sum sued for— $100—gave notice of appeal. The old squire spat copiously and declared. “You ain’t goin’ ter git no appeal— you all aire goin’ ter pay Hennery fer his mule.” “But,” replied the young lawyer, “we have a legal right to appeal—the March 7, 1923 ST W Why not control in your town, the exclusive sale of the finest line of teas and coffees in the country? K \ @iAlF POUND FULL Weight CUSEASANBORy Write us about our SOLE AGENCY CHASE & SANBORN : CHICAGO A New One Every Week A new breakfast cereal is born every week, and a certain number of your customers will try “the new ones’’—but they always come back to Shredded Wheat Biscuit the one staple universal cereal food, always the same high quality, always clean, always pure, always wholesome—100 per cent. whole wheat, made digestible by steam-cooking, shredding and baking. A steady demand all the year that yields a good profit to the distributor. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. é “Lf amelie eects my ote AB ce Rao nice 4 — ee one Laat SORAME OR OTE amt ga S ‘ March 7, 1923 amount in controversy is more than $20.” “They ain’t no controversy,” retort- ed the squire. “You kilt his mule and you don’t deny it and you got ter pay fer it to-day.” “Well,” replied the incensed young lawyer, “if you don’t give us an ap- peal we will mandamus you.” The irate old squire rose to his feet with dignity, and shaking one bony finger at the already much confused young lawyer, fairly shrieked at him: “You can just mandamus, but you don’t git no appeal from this court!” He must have adaptability, and he must be big enough to readily adopt the good work and thought of the other fellow—and do it graciously. He must be a man who is deeply concerned about his obligations—who can be serious where occasion de- mands, but who will not permit his burdens to unnecessarily consume his needed vitality. Finally, my ideal business man is one who has taken his place among those whose lives have made the world a better land. Wherever he is found, there hangs a simple motto over his desk. It is not portrayed in printer’s ink—no handsome frame adorns it— it is engraved upon his heart and im- printed upon the memories of those who know him. The motto is: “I am —I can—I ought and I will.” Simple and without ostentation, but fraught with the great philosophy of life. He has come into full realization of the “I am.” I exist. I am entity. I am here—here for a purpose—here as a definite part of God’s great plan. I am a living, moving, breathing soul. He has come into full realization of the “I can.” I can accomplish things. ! am capable of exercising the powers of creation. I am a force, a potential- ity, a power to be reckoned with! He has come fully to rea‘ize the “I ought.” I am under obligation. I owe something. I owe a duty—a duty to myself—to my family—to my busi- ness—to my fellow-man—to my com- munity—to my government—to my God! “I will.” Because I am here. Be- cause I am capable of accomplishing things. Because I owe a duty I can- not shirk. By the grace of God who made me, I will take my place as a man among men! : Marvin H. Brown. —_— > Hints For the Younger Members of the Guild. I wouldn’t waste much time with a buyer in discussing the weather; he can see it by a glance through the win- dow or at the newspaper. Send in plenty of orders and a short letter and everybody will be happy. If you must write letters, write to your customers and tell them of your large and beau- tiful line of new goods and to hold their orders for you. When you have sold your customer a new line of goods, don’t stop there, but ask one of the clerks to see that some of these new goods go in the window and store showcases and call attention to their special merit. The next time you get around if these samples are not in the window or showcase you should see that they MICHIGAN TRADESMAN get there before you leave the store, as ofttimes the proprietor is so busy that these matters are overlooked. If you call his attention to this, he will appreciate it and if the goods are all sold, of course you stand a good chance of getting an order. Don’t be contented in selling your customer and tell your house the goods are poor sellers, for it is up to you to see that the goods are properly displayed and sold. If you help your customer he will help you, and so will your firm. t is a good idea to read the daily local papers carefully, talk about the news of the day as that is always in- teresting, for most merchants do not read the daily papers until the rush of the day is over. If you get up edr!y in the morning you can get the news before you start out and use the in- teresting topics for making cheerful greeting. When the customer is busy waiting on trade you should never read a news- paper, as it gives the store an idle ap- pearance; better spend your time talk- ing with the clerks or looking over the stock. Don’t talk politics or religion unless your customer springs the ar- gument first, and then be very cau- tious of your remarks; better change the subject as soon as you can and get him interested in your line of samples. Don’t offer a customer a cigar be- fore you show your samples, ‘as it looks cheap, and is a mean bribe to get his attention. Any man who can own a business can buy his own cigars but after he is started on an order, or has finished with you, a little quiet 19 smoke and a short chat about changes in market conditions will do no harm. Never guess at your prices, as the house cannot afford to pay. for your guessing, and you certainly will not care to stand the loss. Don’t fail to keep your house posted on any mat- ters that you think will interest them at home, as you cdnnot expect your house to know it all unless you work the pull-together principle. —-> > Leave it to your competitors to buy case lots and quantity lots just be- cause it means lower prices. You buy for quick turnover. —_»--——_ — A brilliant individual play may bring a lot of applause at the moment, but team work is what brings the pennant in the end. MICHIGAN Ce ~_ yy OVES 4x» HARDWARE A —_— —_ —_ ~ -_ - — _= : - -= a, 2 = = (A Michigan Retail Hardware Association. President—J. Charles Ross, Kalamazoo. Vice-President—A. J. Rankin, Shelby. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Executive Committee—L. J. Cortenhof, Grand Rapids; Scott Kendrick, Ortonville; George W. McCabe, Petoskey; L. D. Puff, Fremont; Charles A. Sturmer, Port Hu- ron; Herman Digman, Owosso. = Start the Spring Paint Campaign Early. Written for the Tradesman. More paint is so!d in the spring than at any other time of the year. This is quite natural. In the spring- time, people feel an impulse to bright- en up their homes. If the hardware dealer takes advan- tage of this feeling by featuring his paint stock and keeping it continual- ly and prominently in the public eye, he will find the public responsive to his efforts. First and foremost, it is necessary to do a certain amount of advertising. The- early advertiser shares the ad- vantages enjoyed by the early bird; he attracts the attention of the public first and brings his line of paints into prominence. The advertising campaign shou'd be started not later than the last week in March, unless the weather conditions are such that the idea of outside paint- ing is incongruous. An even earlier Start may be justified. « It must be remembered that, in sea- sonable advertising, the advertising itself must not wait until the demand actually develops, but should precede and help to develop the demand. Most seasonable goods do not start to move until some enterprising merchant calls the attention of the public to the fact that they are seasonable. This is particularly true of paint; where, indeed, sales are usually made only after a protracted and intensive process of paint education. The man who needs a package of carpet tacks in the spring realizes that need and goes down and gets them. But the man whose house needs paint does not fully realize the fact; or, realizing it, realizes also that paint involves a con- siderable outlay, which he wou‘d pre- fer to postpone. It is for the enterprising paint deal- er to get after this man, in his adver- tising, and remind him that paint is timely, paint is necessary, and paint is a money and property saver. The same line of argument embodied in the newspaper advertising can often be put into: a circular letter. A neat little folder to prospective customers is not an expensive undertaking. Bet- ter still is a mimeographed, personal- ly signed letter on your own letter- head... There are plenty of good arguments in support of paint. Paint not mere- ly scrves to beatify the home, but it is justified on grounds of economy. A coat of paint will help preserve the woodwork. The oftener paint is ap- plied, the longer the house will stand without repairs. From a_ sanitary point of view, also, paint is strongly to be recommended. These points can all be urged in your circular. It is a good plan to have your cir- cular follow in the wake of a news- paper advertising campaign. Thus the circular reaches the individual well heralded. If the man of the house has been reading his newspaper regularly, he will have noticed the advertise- ments of Blank’s brand of paints. He will probably have been impressed with some point made; sufficiently impressed to give your circular a careful reading. An effective circular was put out by a small city hardware firm designed particular'y for the attention of land- lords. It contained some. straight- from-the-shoulder arguments. One point was this: “Tt is a penny-wise, pound-foolish policy to let your house deteriorate until it is hard to get a tenant. Peo- ple do not care to live in houses which look old and weatherbeaten. Certain- ly, they are not prepared to pay good rental for a house that lacks attrac- tiveness. “By spending a small sum on paint, you can command a higher rental and make money on _ your. investment. Fa'se economy in the matter of paint may keep your property unoccupied. A small outlay now will ensure steady tenancy in the future.” An argument along that line is pretty sure to strike home. It touches the self-interest of the landlord. Fur- thermore, the argument is sound and reasonable. Other points made were along the line.of durability. The advertisement pointed out that paint was a preserva- tive, that it protects woodwork and checks decay. This circular was mail- ed to a careful'y compiled list of prop- erty owners, with renting houses, and pulled quite a bit of business. Orders for paint from individual customers come only once in a cer- tain number of years. It is therefore advisable to use a follow-up system. Many owners refuse to paint on the ground that their property does not yet require it. The dealer should keep a record of sales; and a record of prospects who have put off painting. The prospects who postponed paint- ing last year should be approached again this spring. Each year this process should be repeated; and no names should be taken off the list un- til the order has been placed. - Paint will have to be purchased sooner or TRADESMAN March 7, 1923 VIKING TIRES do make good VIKING TIRES give the user the service that brings him back to buy more. Cured on airbags in cord tire molds, giv- ing a large oversize tire. We have an excellent money-making proposition for the dealer. Write us for further information. BROWN & SEHLER CO. State Distributors Grand Rapids, Mich. Attention, Country Merchants! AWNINGS—TENTS—COVERS Competition in Grand Rapids has lowered prices 20 to 30% less than they have been. We will extend to you the same prices and workman- shp that the city merchant has been getting. We offer and sell you real merchandise and guarantee satisfaction. How to measure your own awning correctly. First, measure the wall from 1 to 2, Second, measure the extens'on from 2 to 3, Third, measure the front from 3 to 4, and write down the figures in your order as shown. Tell us the Firm name you want on the curtain, add also whether Pull Up or Roller Awning. Remember a 2c stamp will bring you samples and prices that will surprise you. GRAND RAPIDS AWNING & TENT COMPANY 211 Monroe Avenue Grand Rapids, Mich. Foster, Stevens & Co. Wholesale Hardware ut 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. Michigan Hardware Company 100-108 Ellsworth Ave., Comer Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE i : seleidaciehiaie “~~ aeceaieinmmmradmaiiiuan "acne el reenertly ecmmen remain os SE a SB pea a a SSR IR I I ot a ett ct ot ar octet <7 sisecaigyocsenaisdsmeenancaall i aakiuaien March 7, 1923 later; and if you keep after the order, you are the one who is most likely to get it. Intermittent effort on the part of the paint dealer is not likely to produce the largest results. It will either leave the prospect undecided or pave the way for some other dealer to make the sale. Continuous effort alone brings the best resuits. Coincident with the first newspaper advertising, put on a paint display in one of your windows. A store win- dow is one of the best publicity mediums the merchant possesses; and paints, with the display accessories supplied by the manufacturers, al- ways make a fine showing. Before you launch your campaign, in these early days of March, go care- fully over your prospect lists. A good prospect list is vitally necessary to any successful paint campaign. Talk this list over with your salespeople; discuss the best methods of approach- ing individual prospects; discuss also with your salespeople the selling points of your brand of paint, and coach them how best to handle the various types of customers they are likely to meet in the course of their work. Preparations of this sort for the spring paint campaign will take some time and thought and effort, but they are bound to prove worth while. Not merely will your salespeop‘e be better equipped to handle the spring cam- paign; but they will enter that cam- paign with a greater esprit de corps as a result of these staff conferences. Go over your list carefully. See that you eliminate people who have left town—but substitute new owners. Eliminate also people who bought paint last season, or so recently that they are not yet due to re-order. Add the names of new prospects. Make your list as complete and accurate as possible. Then take time to plan your fol- low-up campaign; and determine to keep after your prospects until you have sold them, or until the season is too late to hope for a sale. It is often a good stunt to scout around for advance orders. Canvass personally the most likely prospects and sell them before the season ac- tua‘ly commences. It helps your cam- paign to be able to say that So-and- So (naming half a dozen more or less prominent people) have already ordered your brand of paint. If, more- over, you can get one owner in a row of shabby houses to paint at the very start of the season, the effect on his neighbors is often contagious. Some dealers allow a little bonus to their salespeople for outside work where the orders are secured before the spring campaign is definitely launched. The manufacturers usually supply a great deal of excellent advertising material— hangers, sample boards, color cards, booklets, etc. Use this material, and be sure to use it. intel- ligently. Don’t make a_ practice of handing out color cards and booklets to every child who comes along; but see that they get into the hands of real paint prospects. Use the decora- tive accessories in connection with your window trims. It will pay to spend some time now MICHIGAN TRADESMAN in mapping out your window displays for the paint campaign. The more of this work you can do in advance, the freer you will be when the cam- Ppaign opens for the actual work of selling Victor Lauriston. —— +2. Glass For the Table. There never was a better demand for fine glass for the table than at present, says a man who specializes in it. As for all kinds of glasses for wines and liqueurs they are running strong. The reason for this is that the corner saloon has now transferred it- self to the private family. In the small towns each family has its own private brew and tries to outdo all the others. When they are trying to shine in this way they like to present their pet brand of wetness in as fine form as possible, and they buy the best kind of glasses. There is no particular style in these. In a few homes where they run en- tirely to the Colonial in their decora- tions and furnishings, they may use the Colonial, but, families do it. They run to different styles and periods, and let their glass- ware take care of itself. Entire dinner services are now in glass, and the best families use the hand-made blown lead glass. The lime glass has little following. The good glass has a wonderful polish and beautiful ring that the other cannot imitate. People who pay $30 a dozen for ornately decorated glass plates are being cheated. It is the lime glass. The fine glass runs about the same cost as fine china. Every part of the dinner is served on the glass. There are 6 inch bread and butter plates, 714 inch plates to stand under the grapefruit glass, 8% inch entree plates, 9% inch dinner plates, 11 inch service plates, 9 inch soup plates and 10% inch oyster plates. There is also the large serving tray for cakes, sandwiches, etc. The glass plates retail at from $40 to $150 per dozen. That is about the price one would pay for Colport or Min- turn porcelain. The glass is usually plain, but it will take all the decoration of’ the china, and even more because it can be engraved. In china, engraving would break the glaze. Plates are usually plain or they may have decor- ative borders, a monogram or coat of arms. The engraving may be filled in with gold. Except where they are en- graved the monograms are treated ex- actly as they are on fine porcelain. They can be in encrusted gold, flat gold, flat enamel or _ reimbursed enamel. There may be a Minturn or Colport band. Colored glass is a shifting fad. It is not selling for the regular service. For the accessories, the stemware, compote centerpieces, candlesticks, etc., it is used in amber, amethyst or green, and for the centerpieces and candlesticks alone in the deeper tones, black, which is very good, purple or Colport blue. i —o-2-.—___ No matter how long a dating you get on a bill, the bill will come due. Sometimes a man forgets that and overbuys just because the bill won’t be due for a long time. 2. TO MICHIGAN MERCHANTS PUTNAM’S ‘“‘DOUBLE A” CANDIES Are Made in Michigan, With Sugar Manufactured in Michigan, From Beets grown in Michigan, - By people who live in Michigan, And who help pay taxes in Michigan. In fact, they are strictly a Product of Michigan. And whenever you buy them you encourage HOME INDUSTRIES and help build up your own State, your own town and YOUR OWN BUSINESS. We guarantee them absolutely pure and to conform with the Nationa! Pure Food Law. Ae We have no doubt you can buy cheaper candy, but QUALITY TALKS AND QUALITY WINS EVERY TIME. PUTNAM FACTORY, Grand Rapids. 21 as a rule, ‘few ‘ For Complete Soda Fountain Equipment BOTH NEW AND REBUILT —SEE— GRAND RAPIDS STORE FIXTURE CO. Now’s the Time for this Season. 7 Ionia Ave., N. W. Grand Rapids, Mich.. “Hello, Hiram” The Candy Bar That Satisfies DE BOLT CANDY CO. Kalamazoo, Mich. Does Some of Your Stock Look Old and Shopworn? If so, it may be because you overlook selling out the old stocks before opening up new shipments. Follow this rule when a fresh shipment of DIAMOND MATCHES is received. ALWAYS PILE THE OLD STOCK ON HAND IN FRONT OF THE NEW. In this way you can deliver to your customers fresh DIA- MOND MATCHES and other merchandise at all times. Selling oldest stocks of all merchandise first keeps down losses and keeps stock fresh. Matches should always be stored in a DRY place. THE DIAMOND MATCH CoO. NEW YORK CHICAGO SAN FRANCISCO ST. LOUIS NEW ORLEANS 22 — PROSPEROUS TIMES AHEAD. Conditions in Nearly Every Line Are Healthy. There is no trade boom under way in the United States, but practically every trade index is so favorable that business sentiment is uniformly con- fident with respect to the prosperity that is to be enjoyed during the next few months. Conditions in nearly every industry are healthy, and the re- flection of this is found in the rapid movement of commodities, both raw ‘materials and finished goods, into con- sumption. Basic commodities like cotton, steel, copper, and lumber have for some time shown a steadily rising price tendency without checking de- mand; as for the movement of finished materials, that has been limited in most cases only by the supply of labor and facilities for transportation. Railroad traffic in every part of the country is at a record, and freight congestion is reported at the various railway centers. Shortage of both skilled and unskilled labor has re- sulted in competition for the available supply, one industry or section of the country seeking to gain adequate working forces by bidding them away from another industry or section. As an example of this: plasterers in one locality of the country, receiving $14 and $16 a day, learning of offers of $20 elsewhere, have forced employ- ers to raise their wages to $22 to keep them at home. As another example: so urgent has been the demand for labor in Detroit, the center of the country’s automobile industry, and so attractive are the wages offered, that a flow thas been directed thither which has increased the number of workers employed in that city to more than 300,000. Little more than twenty years ago the entire population of De- troit—men, women, children, workers and idlers—was less than 300,000. Now its population is the fourth largest in the country. A chronicle of the ac- tivity of various industries would re- quire a great deal of space, inasmuch as that activity covers so wide an ex- tent. For the most part it finds its most notable expression in the build- ing boom that is under way—for here, indeed, the word “boom” best de- scribes what is taking place. The rapid rate of building construction has been the backbone of business revival in many sections, record-breaking op- erations ‘having absorbed thousands upon thousands of workers, and tens of million dollars of material. At this time last year it was thought that building construction was going for- ward at an extraordinary pace, yet lumber shipments lately have been 50 per cent. above a year ago and cement shipments have increased 100 per cent., while the volume of shipments | and the prices alike of steel, iron, brick, copper and lead are consider- ably in advance of a year ago. It is always a fashion, at a time like this, to issue warnings against reck- lessness and over-expansion, and such warnings are forthcoming now. tain percentage of us the lessons of experience are soon forgotten, and it requires words of caution repeatedly They - serve their purpose in holding en-* thusiasm in check, for among a cer- _ sounded in our ears to keep us in check. Still, to those who have been given an opportunity lately to discuss business affairs with men from vari- ous sections of the country, it has been manifested that there is a healthy state of mind, with little recklessness in business, while forward commit- ments, all things considered, are on a conservative basis. Supplies of goods are more or less depleted, the buying power of the country is noticeably . greater than it was a year ago, and Prices and wages have moved upward as the demand for goods and services increased. These factors have made the business prospect of the immedi- ate future unmistakably excellent. Yet it is the exceeptional individual who has come to regard the longer pros- pect without certain reservations, and who is not conducting his affairs in accordance with those reservations. One gratifying feature of the situa- tion, and one that ‘has contributed’ to bring production back to normal, in- crease profits, and sustain the coun- try’s buying power, has been an ab- ‘ sence of serious and widespread la- bor difficulties like those with which in the past few years we became so familiar. It would lend to general business confidence and remove one large reservation with respect to the future were there an assurance that the condition of the past five or six months, so far as labor is concerned, would continue. Experience, how- ever, does not offer that assurance. Were we in a period of comparative stability we might hope for industrial peace for some time to come, but it is to be feared that if for any length of time prices and living costs continue to rise, and if there is a continuing shortage of labor, the habit of wage controversies will be resumed. Prac- tically speaking, unemployment, ex- cept among the chronically idle, has disappeared, and, as already said, there is competitive bidding among employ- ers for the muscles and skill of work- men. As a consequence of this, wages have automatically moved upward; some statistical charts indicate that the average wage advance of the past six months has been more rapid than that of retail prices. If as time goes on the labor shortage becomes more pronounced—and with immigration cefinitely restricted this appears to be a certainty—misunderstandings are bound to ensue, especially in those trades where labor is strongly organ- ized. Still another factor contributing to reservations regarding the future is the state of foreign politics. The tangled confusion existing in the realm of international finance has been relieved of one troublesome fea- ture by the final funding of the Brit- ish debt to our Government and there is a strong beam of hope in the im- provement that has occurred in the rate of sterling exchange. But there are many other features having to do with international affairs which con- tinue to jangle on tense nerves, and which confuse the outlook by reason ‘of the various conflicting outcries of those who think only in terms of their own advantage, and who would have disputed matters settled in their own way. The weariness and disillusion- MICHIGAN TRADESMAN ment of the different European’ states, and the combination of jealousy, fear and animosity that are everywhere ap- parent, weigh heavily in the process and pressure of human affairs, and it has become utterly impossible to speak with assurance on the future because of the failure, even among Europe’s leaders, to determine the di- rection in which that continent as a whole is headed. - The administration at Washington has been roundly criticised because of its lack of a “foreign policy,” and be- ‘cause it has not taken a thand in the settlement of the outstanding troubles of Europe. At the moment it would require a superman to outline any for- eign policy that woud be successful. Sooner or later there must indeed come a conference at which the whole matter of reparations, international credits, exchange, trade and European budget-balancing will be discussed. But the time will have to be properly chosen, if good results are to be ob- tained. Moreover, if the United States is to take part, the extent of our contribu- tion to the general plan of rehabilita- tion will have to be determined with the utmost care. It is not possible at the moment even to approximate that contribution. Whi‘e beneath the sur- face efforts are no doubt being made to bring about settlements abroad—in particular a settlement of the dead- lock arising from the French occupa- tion of the Ruhr Valley—every sur- face indication points to a continuance for some time of international differ- ences generally, and of the economic struggle which Germany is imposing against the military strength of France in particular. The intimation is strong- ly given that outside interference is not desired; hence the time for politi- cal mediation and for a general econ- omic conference is not now, nor can it be named now. The British Prime Minister, in an address before Parlia- “ment on February 19, said: “In all the trouble that lies in front I do not see any clear light. I do not see when the moment: will come for intervention, but I am sure that moment has not come yet.” For the present, then, the attitude there will be one of waiting, with conditions abroad contributing an important reservation to offset the enthusiasm over any prospects of a prolonged period of trade prosperity. From a strictly financial point of view, what is impressive is that the upward trend of business has been ac- companied by no notable inflation of credit. -Expansion, indeed, there has been, and this has led to a great deal of talk about inflation. Yet commer- cial bank loans throughout the coun- try do not exceed a year ago by any extraordinary amount, while commer- cial bills rediscounted at the Reserve Banks are only half as large as they were a year ago, and the total of all bills held by the Reserve Banks—dis- counted, secured by Government ob- ligations, and bought in the open mar- ket—are actually below what they were when 1923 began. For the present, with so much gold available in the United States to serve as a basis of credit, with the com- mercial banks in sound condition, with the machinery of the Federal Reserve March 7, 1923 System geared to care for any demand that might arise, and with so many evidences of strength in the under- lying business situation, it would be exceedingly strange if some increase in the demand on the country’s credit resources did not occur. Of course, in the long run, accumulations of sur- plus funds do not of themselves, sim- ply by making it cheap to borrow, stimulate industry if other influences are all opposed. But in the present instance other influences are not op- posed; there is a large demand for goods and a ready market for what is* turned out. Over the past twelve months the output of manufactured products in particular has largely in- ’ creased, yet the buying demand has moved so far forward that rising prices of basic commodities have es- tablished the average of living costs 12 to 15 per cent. above the level of a year ago. The testimony from nearly every section of the country, as already pointed out, is that business men at the moment are operating with cau- tion, and are not committing them- selves far in advance. Moreover, the heavy shipments of goods now under way suggest that no great quantity is being speculatively held; both raw materials and finished products are moving into consumption. What is reassuring, then, is the caution that is exercised both in the demand for, and the extension of, credit. Borrowers and lenders alike are exercising re- straint. From this it will be gathered that the financial health of the United States is amply supported by the strength of its credit structure, and the manner in which that strength is be- ing used. —_>-2- A Machine Clerk. “Did you sell the woman on whom you waited all the goods she needed? Did you show her anything except the one thing she asked for? Did you get acquainted with her, find out abowt her future needs; make such an impression on her that she would call again, and pick you out to trade with? Did you?” “TI waited on her, all right,” said the new clerk, sullenly. “Yes, my boy,” said the older man, as he laid a friendly hand on the boy’s shoulder, “you meant to do about what was right, but you didn’t know how. You were a_nickel-in-the-slot machine, and no doubt you worked with the same automatic precision of such a machine. The customer drop- ped an order into your hand, you dropped a package into hers, she drop- ped a half dollar into yours. Then you closed up with a click, in good working order for the next transac- tion. But that isn’t selling goods. That’s only order taking. Anyone can do that. “You see, you didn’t get interested in her or get her interested in the store or in yourself. You didn’t find out what else she needed; perhaps she didn’t quite know herself. The way she looked over her list and then looked about at the shelves and show cases indicated her uncertainty. But as you stood with your back to her you, of course, did not see that.” ecm errairencas samara sors AY ™ —— AES cae ine q is eh a March 7, 1923 MICHIGAN TRADESMAN First Aid to Housekeepers NET CONTENTS SEMDAGC MQUID nee These dealers who have taken advantage of our combination offer have profited thereby. This offer enables you to sell a can of Semdac and a Semdac Mop for the price of an ordinary mop alone. for those dealers who push Semdac Liquid Gloss and S PRINGTIME, with its annual housecleaning, means big sales ONE QUA Semdac Polishing Mops. Mrs. Housewife wants a polish that will make her work easier and her furniture look like new. Semdac certainly does that. It imparts a sheen to finished woodwork that rivals the original polish. It delights the hearts of all good housekeepers. The Semdac Mop saves her the back-breaking effort of wiping up floors. The improved handle with its flexible joint enables her to reach under beds and bookcases. The swab is quickly re- moved for washing and re-oiling. First Aid to Storekeepers Our offer is a money maker, and to help you reach your cus- tomers, we will mail to them—absolutely free—on a beautiful three-color letterhead bearing your name— a sales impelling let- ter telling about this combination offer. At the time your customers receive these letters we send you a window display. It forms a tie-up with the letters which is remarkably effective. Semdac Liquid Gloss comes packed in the attractive display ae sie carton here illus- trated. This card on your counter acts as a silent salesman and is a- constant reminder to your customers to buy Semdac Liquid Gloss. Order Semdac Liquid Gloss, Semdac Polishing Mops and Semdac selling helps from our nearest branch. STANDARD OIL COMPANY .937 S. Michigan Ave. (INDIANA) Chicago, Illinois Michigan Branches at Detroit, Saginaw, Grand Rapids CROOKED COLLECTORS. Interesting Experience of a Tecumseh Merchant.* ‘ When Mr. Hammond first ap- proached me with the information that I was slated for a short talk on “Some Experience with Collection Agencies” I was rather reluctant about accept- ing, for it is far from my liking to speak in public, but the more I thought the matter over the more con- vinced I became that it was my duty as a member of this organiization to give to the members an experience which might, in dealing with collectors or collecting agencies, be of value to you. Most of us, a few possibly excepted, after being in busines for fifteen years or more, find we have accounts on our books which, try as-we may, we are unable to collect. At inventory time business establishments usually deduct varying percentages to take care of these losses but at that the average merchant can’t help keeping them in mind and will grasp at most any half way sensible plan to collect these delinquent accounts. Having had a fairly profitable ex- perience with a collecting agency in the years 1915-16 we gave a represen- tative of another agency a hearing in November of 1918, who went farther with the system of collections than the previous agency had done; in fact, his proposition sounded so good and his company’s backing so reliable, we decided to give it a trial and selected floating accounts or those we were not in touch with, personally, at that time. Sixty days was to be given to a system of follow up letters to each debtor and those who did not respond to these inducements where to be handled in what seemed to us to be the only satisfactory manner of extracting money from the hard ones. This representative had a large list of ac- counts from many of the leading mer- chants in the county and they amount- ed to considerable money when bunch- eed. Some of these delinquents might be owing several merchants who had listed their name. The proposition was to send an attorney into the coun- ty and collectively start suit against each delinquent and secure a judgment if they did not pay at the time of suit. Fifty per cent. of the first $100 col- lected and 25 per cent. thereafter was to be their fee except where legal force: had to be used and on these ac- counts they were to receive 50 per cent. of the amount collected. In or- der to accomplish this the agency was to control the accounts for one year. After a six months’ wait, during which time about 10 per cent. of the accounts handed to the agency had responded to payments on account or in a few instances settlements, we wrote the company stating that ac- cording to their verbal agreement to send an attorney into the county and start suit had not been fulfilled. Money was plentiful at that time and we suggested it was a good time to get after these accounts. We re- ceived no reply to this and in thirty days sent a follow up letter, again *Paper read at annual convention Mich- igan Retail Dry Goods Association by Leon Rosacrans, of Tecumseh. * calling attention to the legal action they had promised to take. Still no answer. Our one sided correspondence con- tinued until Nov. 4, 1920, when con- - tract was supposed to expire. We wrote them to that effect and after the lapse of a month or more received a reply referring to a carefully word- ed “catch” in the contract stating that part of the accounts had been trans- ferred to their legal department and they would not release them until after they were sure they were execu- tion proof. Leon Rosacrans. We wrote them mentioning the fact that we were members of the Michi- gan Retail Dry Goods Association and instances had been known where this Association had assisted its members on numerous occasions when unscru- pulous methods had been used against them. This apparently had no effect on their callous hides, for we re- ceived no reply as to the termination of the contract, but they returned a list of debtors that had been lost to them, but retained all the live ad- dresses. They also accused us of mak- ing collections on accounts we had turned over to them and not reporting these collecetions to them on blanks they had furnished us for that pur- pose. An itemized statement was im- mediately made and forwarded to them, showing they had received every penny due them but on the other hand from the revised list they had sent us they had made collections which had not been reported to us as per contract. We further stated we wanted them to cease making any more collections. We realized that unless some pres- sure was brought to bear on them we would not reach a final settlement, so in January of 1922 we wrote or man- ager Jason E. Hammond, asking if he would like to enter the scrap and do a little fighting in our behalf. He evidently was in a fighting mood, for we recevied a reply that he ex- pected to be in our vicinity shortly and would go over the correspondence with us to obtain a clearer under- standing of the case before putting on the boxing gloves. He opened the first round on Feb. 4 and his first blow seemed to reach a sensitive spot, for he had a reply from the agency on Feb. 14. In their bOI ERO LE bee MICHIGAN TRADESMAN . reply to Mr. Hammond, they stated that if he would have us confirm his statements they would have statement made up of our accounts and would close their file and cancel the business to date. They gave him to under- stand they had been working diligent- ly and conscientiously on these ac- counts. We confirmed this statement to them at once as requested. On Feb. 29 we received a circular letter from the agency in which they enclosed a check for $1.64 to cover our share of collections made by-them in a period covering the time our con- tract was to have expired, namely Nov. 4, 1920, to Feb. 29, 1922—one year and nearly three months to be exact—which fairly smacked with the essence of their previous statement that they were working diligently and conscientiously in our behalf. This data was forwarded to Mr. Hammond, who started the second round with a letter to them under date of Mar. 2. In this he stated he had received the form letter, also statement of collec- tions which referred to the remittance of $1.64 on account. “Fred Rosacrans & Sons desire you to comply with their request and that is, cut loose en- tirely from any connection with them in the matter of collecetions. The let- ter received a few days ago indicated that you are willing to do this and yet this is followed at once by a form letter making great declarations re- garding the efficiency of your ser- vice, your desire to be of service to them and a lot of formal stuff that means nothing. Will you please do what you promised to do and ter- minate all further relations’ with Fred Rosacrans & Sons and do it at once? I am putting the matter in this form, so that you may understand how much they desire to get rid of this connec- tion with your concern. Mr. Rosa- crans’ letter does not state that he has sent the statement to you which you requested in your form letter, but I have no doubt that he has because I am aware of how much he desires to dispose of the whole affair. Kindly let me hear from you in this matter at your earliest convenience so that they can place their collections in some- body’s hands who will give somewhere near the attention that was promised them.” In this reply, they pleaded for a little more time to further make col- lections, that no stone would be left unturned to accomplish results. They also stated that it really hurt to lose a client or make an enemy, to which Mr. Hammond replied that a company that had such wonderful organization, attorneys, correspondents and collec- tion experts as their letter claimed was either strong and_ vigorous enough to make good on their prom- ises without feeling hurt or else their declarations were a lot of big words used to create an impression. His advice to them was, without further verbosity and dodging the question with stock letteres and fullsome phraseology, to terminate permanent- ly and definitely the contract, that neither he nor we had any confidence whatever in the line of talk that their form letters or their last letter he had received handed out and he knew some other of their clients in Michi- March 7, 1923 gan who were of the same opinion. The above blow ended the second round and was delivered on Mar. 10. About May we thought Mr. Ham- mond had this second wind and so wrote ‘him asking if he felt conditioned to enter the third round. We had an immediate reply from him that he did and on May 5 he opened the round and received a reply from them to the effect that they had given up all but thirty-five or forty accounts which they thought if they were given time they could collect. On June 5 he re- plied that he did not wish to be sar- castic and yet he would like to ask how long it would take to make the collection on these thirty-five or forty accounts if it had taken over a year to collect $1.64. He further continued that he could not understand why they c:ung so tenaciously to the accounts when they were not getting anywhere with them and unless they actually got busy and did something each month was making it that much harder for our firm to collect. -This brought a response from the agency direct to us under date of June 3, in which they stated that as a re- sult to a series of consultations with the Michigan Retail Dry Goods As- sociation they were enclosing a list of accounts which they nicknamed ex- ihbit No. 1 and No. 2. The first was comprised of debtors whom they had been unable to locate or were execu- tion proof. The second they would retain at that time and endeavor to work as rapidly as possible in order that in the very near future they might be able to cancel our entire business if such was our desire. This seemed to be the first ray of light that had penetrated their gray matter as to what all the correspond- ence was about. They ended this com- munication by stating they would en- deavor to see that we were given the most scrupulous attention, which we took as a reply to one of our letters to them, calling attention to their un- scrupulous methods. After sending the last letter to Mr. Hammond, together with a copy of a reply for his O. K., he told us to go ahead and forward our answer, which was done on June 15 in which we stated among other things that an unconditional surrender of all our ac- counts was what we wanted and not simply those which were absolutely worthless to them and we believed it would be to their interest to do ex- actly that, as a dissatisfied customer was a poor asset and the publicity that might be given through our Associa- tion to its members might be of more expense to their reputation than the return of all our accounts would to thir bank account. This brought a final reply from the collecting agency on June 24, which read as follows: “We have decided the better plan is to drop everything on the list of accounts which you have given us for collection. ‘There is no need for us to go into further detail—your con- tract with us is therefore canceled. As the accounts were retained on your books the return of the list becomes unnecessary and must be kept on our files for record. Will you acknowledge this release please? And we did it,” ahs ) » 3 = Se eee eee eee ae y March 7, 1923 MICHIGAN TRADESMAN 25 3 ‘e) ») ~ Question GROCER: “Why should I promote FAB?” Answer COLGATE & Co:: “Because your trade wants it. They want the latest and best of the Colgate laundry products. If your customers aren't asking for Fab now— they will be soon, for good, strong, national advertising is telling of the high quality of Fab. Y OUR success depends on the ser- trade—also by giving you a combina- vice you give your customers. tion purchase price on Fab and the Colgate & Co’s success depends on famous Octagon Soap line. the service they give you. Colgate & Co. serve you through their national advertising—premium advertising onOctagon,magazine and poster advertising on Fab. Make this new Fab adver- tising yours by displaying Fab in your store. You serve your customers by dis- playing this new Colgate product. Colgate & Co. serve you by making this superior soap flake for your high class COLGATE & CO. NEW YORK America’s Leading Fine Soap Makers for 117 Years 26 I believe the subject of collecting accounts from those who have moved to other localities is one which as an Association we could be of great help to each other if we were to establish a system whereby a customer leaving any of us with an unpaid account and we were almost certain they didn’t intend to pay that by posting the name, amount of account and mer- chant’s name and address so each member would receive it would not only put our members on their guard should the deadbeat locate in their locality but would also assist the one holding the account if the member having knowledge of his whereabouts would report this to the member hold- ing the account. Of course this is done to a certain extent through our official bulletins in the matter of pro- fessional deadbeats and bad check artists. To perfect a system such as I refer to would necessitate no small outlay of expense but I am quite sure most of us would gladly contribute to the upkeep of such a system. —_———-o-o-o—_———__ Collar Laces Actively Sought. Laces for use in making bertha col- lars are among the leading items in de- mand in this field at present. There is every indication, say wholesalers here, that the popularity of the bertha will continue strong through most of the Spring season. If it does, such laces as the Oriental, Venise and Spanish, in widths of 12, 14 and 15 inches, will continue to sell easily. There is also considerable interest re- ported in 36 inch Spanish flouncings and all-overs in a varied selection of colors. Patterns of Egyptian and other Oriental inspiration have been used for some of the Spanish laces in the wider numbers. Metal laces, it was said yesterday, are slackening in demand. They are principally used for evening wear, the big season for. which is drawing to a close. ———. 2. > Good Buying of Silk Velvets. While the Fall lines of silk veivets have been shown for a little more than three weeks, most of the leading pro- ducers of these cloths are already practically sold up. Factors here be- lieve that allotment of orders will be necessary. Price advances of a mod- erate nature were made, those in the important lines of chiffon velvets not exceeding 10 per cent. The demand for the cchiffons was exceptionally strong, as it is expected their vogue for evening and afternoon dresses will be marked. Black is the color most desired, one sales agent saying yes- terday that about nine pieces of goods of this shade were sought to one of any other. A medium brown is described as next favored. —__+-.—__ The Man Who Is Twelve Years Old. I know a man and he lives nearby, In the land called Everywhere, You might not think he’s a man by his hat, Or the clothes he may choose to wear. But ’neath his jacket with many a patch Lies a heart more precious than gold: sia ence of a man ’neath the coat of a oy— A man who is twelve years old. For we never can tell what the future may make Of the boys that we carelessly meet, For many a Congressman is doing the chores And Presidents play in the street. The hand that is busy with playthines now The reins of power will hold, So I take off my hat and I proudly saiute The man who is twelve years old. MICHIGAN TRADESMAN Early Day Drug Stores in Ishpeming. Ishpeming, March 5—Previous to 1867 Julius Ropes was interested in the drug business with H. H. Stafford, in Marquette. In the fall of 1867, when Ishpeming had all the appearance of nothing more than a mining camp, he came here to open their store under the name of J. Ropes & Co., thus es- tablishing the first drug store in the village. This store was located a few feet Southwest of the gate of the driveway leading to the house of the agent of the Lake Superior mine, the house which was later occupied by Captain W. H. Johnston, just to the left of the old M. H. & O. railroad. After the great fire in Marquette, which destroyed the business part of the town, Mr. Stafford withdrew from the store here, leaving the store under the ownership of Dr. B. S. Bigelow and J. Ropes, as partners, Dr. Bigelow having acquired an interest at about that time. In 1872 the store, or rather stock, was moved to the building on the Southeast corner of Pine and Division streets to which an addition was built to. accommodate the postoffice, Mr. Ropes being the postmaster. The store was conducted at this stand un- til! 1874 when Ropes and Bigelow moved to the storeroom in what is now known as the Sellwood block. In November, 1876, F. P. Tillson arrived in Ishpeming to work as a clerk for Ropes & Bigelow, coming from Dixon, Ill, where he was em- ployed in the drug store conducted by his brother. Shortly after his ar- rival here he was taken in as a part- ner in the business, on Dec. 1 1876, the firm then being Ropes, Tillson & Co. At a later date, about 1880, Mr. Tillson acquired the Ropes’ interest, the business from that date and up to the present time being known as Till- son’s drug store. I have referred to Dr. Bigelow’s part ownership of Tillson’s. From that time until the hospital pharmacy was established, Tillson’s furnished all of the medicine prescribed by the hospital doctors, who for a long time were the only doctors in the town. Consequently Tillson’s was the ren- dezvous at certain times of the day of all of the professional men. Seated around the big base burner at the far end of the room, these men maintained the tradition of the proverbial country grocery store. They told stories, chewed tobacco, spit on the floor, ex- changed gossip, talked politics and religion, swapped lies and freely passed the uncorked demijohn from hand to hand and ended up with roars of laughter at the wit of the pictur- esque profanity of the autocrat him- self. Let us recall a few of these doctors. First was Dr. Bigelow be- Tore mentioned. The few men work- ing the mines here had to have a resident doctor and Dr. Bigelow, then practicing in Marquette was induced to come here. He remained here un- til 1888 when he removed to Chicago, where he died about five years ago. - Dr. Bigelow was the ideal country physician. For a number of years he did the entire medical work of the little community. Young, very: active, skilled in medicine, tireless, sympa- thetic, generous, he was indeed the beloved physician. When the town grew Dr. Bigelow called to his aid Dr. Wilkinson. Dr. Wilkinson stayed only a short time when he removed to Minnesota and died there in an in- sane asylum. Then Dr. Bigelow formed a part- nership with his former student friend, Dr. W. T. Carpenter, an army surgeon in the Civil War. Dr. Car- penter after some years moved to Iron Mountain and died there a few years ago. At that time came Dr. Townsend Heaton, a young man who served all through the Civil War as a soldier in General Mosby’s com- mand of the Confederate army. most valiant soldier in many a bloody battle. He developed tuberculosis, re- turned to Virginia and died there a couple of years later. Soon after Dr. Heaton, came Dr. Joseph Vande- venter whom most of you know. He also had been a soldier in Mosby’s command of the Confederate army with Dr. Heaton. He was established at Michigamme and later came to Ishpeming and is now living in Vir- ginia. Then came Dr. Harwood who, after some years, went with Captain Don Bacon to the Vermilion, Minn., iron ore range. ‘When the war broke out, though he was then 60 years of age, he went as an expert X-ray man with the Crile unit to France. He died a few weeks after his arrival there. Then came Dr. Lombard for a short time. He is now living in California. Then came Dr. Charles Shipman whom Joseph Sellwood first took to the Gogebic range and later to the Vermilion range. He _ later went to live in California and died there a few years ago. The clerks who worked in the Till- son store from those early days to the present time were Henry Harwood who was there during Mr. Ropes’ time and who afterwards opened’ a store of his own in what is known as the Odd Fellow block, then known as the McKey building. George G. Bar- nett, or as we all know him now, Dr. Barnett, came to Ishpeming in Feb- ruary, 1878, and was employed as a pharmacist in the store, succeeding a clerk named Anderson. Dr. Barnett worked for the Tillson store until May, 1882, at which time he left for college and later obtaining tis doc- tor’s degree, returned and has prac- ticed here since that time. E. C. Cooley succeeded Dr. Barnett and afterwards worked at the hospital pharmacy as their first pharmacist, then we have the names of W. C. Searles, William Burringer, Moon, McKivitt, Seldon Rose, Henzel, Eat- ough, Bennett, A. H. Tillson, Jr., Al- bert Malmgren (now at the Red Cross Drug Store), Green, Stensaas, Whittaker, McNeeley, Boucher, Ross, Settersten, Wangberg, E. Sandberg, Engstrom and Holmgren. During the winter of 1885 fire caused some havoc with the store, one of our cold winter nights, with the thermometer registering around 30 degrees below zero, but the Ishpeming fire department seemed to be as effi- cient as they are to-day and it was not long before business was going along as usual. Some effects of this fire were noticeable a few years ago when we installed new fixtures. In removing the old fixtures, part of the wall on the South side of the store- room gave way and deposited con- siderable charred wood, plaster, etc. Other drug stores conducted in Ishpeming the past forty years were, the store of Kirkwood Brothers, Charles and Philip, who started at the corner of Main and Division streets, then moved to the storeroom now oc- cupied by the Dubinsky store. Mr. Sinclair succeeded the Kirkwood’s and moved to the storeroom now oc- cupied by the Style Shop. This store was later taken over by Mr. Melloch and later by William Hibbard; Henry Harwood’s store, as mentioned above, starting in the MicKey building and later moving to the Jenks block. An- other drug store was owned by a man named Malm, who dealt mainly in Swedish remedies, also the store of L. Clement, started in the Anderson block, but now located in the Lossel- yong building under the name of the L. Clement Estate, the Red Cross drug store and the Sutinen pharmacy formerly owned by Werner Nikander. The changes in what are known as side lines in the drug store are quite interesting. During the late 70’s and early 80’s this store sold paints, white lead, wall paper and oils, amongst which was kerosene. This was sold in great quantities at 50 cents per gal- lon. The store did quite a little job- bing business, supplying several of the small stores at L’Anse, Baraga, Michi- gamme, Humboldt and _ Republic. Other lines carried at that time ‘were saeco ee ETE API I ITT ST TIE CT AAO TTT OS AAT IA EST CITT ALE IT AAT I, TT ATT TRAITS SS SSNS March 7, 1923 about the same as you will find in the drug stores to-day, such as cigars, cigarettes, tobacco, books, stationery, fancy goods, newspapers, magazines, whisky’s and wines. (Mr. Volstead had not arrived at that time with his 18th amendment). In those days, in connection with the news stand de- partment, we are told that the Chicago papers came in bales and had to be folded (machinery supplanting this work for the newsboys to-day.) William P. Reed. New York Canners Pack Quality Foods. New York is a great canning state and its canners possibly are the most diversified in their output of those of any state. They also have established a high reputation for quality of their prod- ucts. The canners of New York are well capitalized and have gone through their experiences of years ago in pack- ing canned foods for competitive pur- poses on a price war basis, finding the method to be ruinous financially and to the industry. The canners of that state now fill their cans with carefully grown, prepared and graded fruits and vegetables and put a price on the goods that will pay the canners a fair profit, and they do not usually have trouble in disposing of their output. They pack apples, peaches, pears, berries of all kinds, cherries, plums and other varieties of fruits. They also pack peas, string beans, stringless beans, kraut, pumpkin, corn, tomatoes, squash, and the care they give to quality enables them to sell for future delivery probably to a greater proportion of their pack than the canners of other states. This is to some extent because the industry is older in that state than in Michigan, and the New York canners have obtained permanent customers who put their own private or house labels year after year. Many New York canneries are strongly capitalized, and are thereby in a position, should their output not be entirely sold in advance or should the prices obtainable be not satisfac- tory, to hold the goods until the mar- ket improves or the demand comes. John A. Lee. —__+~---—____- Dried Shark as a Luxury. Having its beginning before the period of modern history, the fish-dry- ing industry of the Canary Islands has to-day developed to the point where it supplies practically all the ‘West African ports, which take the entire annual output of practically 3,500 tons. Not only are fish similar to cod and hake dried, but fishermen bring in tons of sharks of the marrajo and cazon species. The remarkable longevity of this industry is probably due to the fact that the Afro-Canary fishing banks are considered inferior to none; the banks are warm and shallow, pro- ducing marine growth for the nourish- ment of unlimited numbers of fish, which seem to exist in inexhaustible numbers. At no time of the year is the sea too stormy for fishing, and the anchorage is extensive and good. The aridity of the coast and islands affords . unlimited natural drying grounds. —_——o-e-____—_ If your job looks too big for you, take it apart and look at it piece by piece. It won’t seem so formidable, mans Di hs a ROR { we @ AR sas nies te we Wee we Se ee Pee Se OF ee Oe ee ee eS ¢ ‘March 7, 1923 MICHIGAN TRADESMAN DOO ee IAAT ILLITE wg | 3 i. ry, is i | McCray No. 185 "y 3 t f . McCray No. 405 i | \ ; | / \ e / Do You Waste a Good Profit? Not intentionally, of course—no grocer would throw away money deliberately. tas But have you ever stopped to think how much of your original profit may be 4 wiped out by spoilage? Have you done everything possible to eliminate this loss> A McCray refrigerator positively will cut your spoilage loss to a minimum: will keep your perishables always fresh, wholesome and tempting; and by displaying your stock attractively will enable the quick turn-over on which your profit depends. McCray No. 460 A constant current of. pure, cold, dry air circulating through every compart- ment is maintained by the patented McCray construction. This assures thor- ough refrigeration and keeps every corner sweet, wholesome and perfectly dry. The ice bills of McCray users are exceedingly low, as any of them will tell you. Our method of building the walls, the highest grade materials and perfect insulation, the sturdy construction throughout, all make for the most eco- nomical operation. There are many stock sizes and styles of McCray refrigerators, coolers, and display case refrigerators for grocery stores and markets. Besides we build \e McCray No. 411 equipment to order to meet special needs. Easy Payments If Desired. Ask about our plan which enables you to buy Y eee a McCray with the profit that it saves you. cCray Refriger ” | - 2344 Lake Street, Kendallville, Ind. Send the coupon now for further information. We'll gladly suggest specific | Gentlemen: Please send information on refriger- equipment to meet your needs, without obligation. ators for ) Grocers and Delicatessen stores ( e i Hotels, Rest ts, Hospitals and Institutions M C R f C eo ea eas CcUray Neirigerator Co. ( ( era wae 2344 Lake Street Kendallville, Indiana Detroit Salesroom, 36 E. Elizabeth St. NAME __- ADDRESS i nana Nene Reteenepernrnnanemnrnnmeninenna ect ocenta Names 28 MICHIGAN TRADESMAN March 7, 1923 THE ROAD TO ACHIEVEMENT. Scepter That Will Bring Aspirations Into Business.* Regardless of whether the times be prosperous, neutral or depressing, the determining factor in the retail busi- ness of to-day is the retail salesman. He is your point of contact with the public and either reflects the funda- mental policies of your business or fails to do so. Public response is de- termined more by the sum total of the attitude of your sales organization than it is by your store display, your window display and your publicity or your buying sagacity. Happily, the vast majority of retail salesmen are sincere and conscientious —they do the best they can—but the tragic thing is the best they can do is only so good as the sum total of their mental accumulations. The hu- man conscience is like a garden in which flowers grow and fruits and vegetables, also weeds, and in too many cases the flowers are wi!d, the fruit is scrub fruit and the weeds are plentiful and high. Nothing can come out that has not at some time gone into the human consciousness. It rests with you to set the keynote and to maintain the momentum through more intelligent merchandising, as in- terpreted by your sales people. There are a thousand interpretative angles which might be discussed with regard to selling—with regard to the cultivation. of the ideal business per- sonality. Let us confine the few mo- ments at our disposal to a_ specific chat on the operation of the human mind in any transaction where the unit of price seems high. If your salesmen, each and every one, under- stand how the human mind functions in a sales interview, provided they possess even a small degree of initia- tive, they will clearly comprehend how to influence the human mind favor- ably with regard to a_ decision. Knowledge is Power; Power intelli- gently expressed is Achievement and Achievement is the unspoken goal of every human consciousness that is alert and ambitious. Before instructing your salesmen with regard to these simple funda- mentals, let us urge that you make clear to them that the human mind is not fixed; that the worn out excuses of heredity and environment, - lack of education, etc. are no longer recognized as legitimate excuses. Every individual can build himself over into an ideal personality if he pays the price and this applies to the art of selling quite to the same degree as to the rounding out of personality. Ask your salesmen, on the premise that selling is the art of conveying suggestions to a prospect, to the point that they desire the merchandise in terms of what it is, what it will do, how long it will do it, how well it wil do it, and what all these things mean, over the days of its usefulness to the point that the prospect desires these things more than the money necessary to its purchase, to what appeal of the prospect’s intelligence, does he direct his suggestions. The chances are he doesn’t know. He _ should know, *Paper read at annual convention Michigan Retail Dry Goods Association by Edward G. Weir, of Dowagiac., eee ae Sea aS SaaS SSS TT STI SES a shouldn’t he? Every sales remark is directed to the prospect’s will. The proof is that no one buys until they are wi.ling to buy and willing means that the human factor called will, weighs the evidence and bows, so in sizing up a customer, when your sales- man comprehends this point as being a fundamental, he always “sizes up” the customer as to whether or not he can sell them. He gauges their per- sonality, their powers of resistance, the avenue of approach and closes the sale in a shorter. space of time to the greater satisfaction of all concern- ed, than if he follows his natural bent, which has no fundamental to guide him. Ask your salesman how many ways there are to reach the huntan will. Do they know? There are five, but only three of the five are employed in the sale of your commodity. These are the customer’s ability to see, the cus- tomer’s ability to hear and the em- ployment of his sense of touch. To merchandise intelligently the salesman must know which of these three senses is most important and why. Most salesmen of to-day seem to think that the customer’s ability to hear is just as important (if not a little more so) than his ability to see. They will tell you in the strongest possible terms, after they have lost the sale, that they talked to that customer until they were black in the face, and yet the cus- tomer’s ability to see is twenty times as important as his capacity to hear. May we pause here just long enough to state that the salesman who thinks that experience proves the ear is just as important as the eye, is only 5 per cent. efficient. This means a heavy overhead for you; it means a lack of profits; also a stilted and unproduc- tive sales presentation on the part of the salesman. Now for the Evidence. What people hear they believe to the degree of personal confidence, no more! What they see they know. Very frequently your salesman is a stranger to the customer. Possibly his personality is such that the cus- tomer would not believe what he said in preference to his or her own judg- ment, but they are bound to believe what the salesman demonstrated to be true. The main advantage of the ear is simply to convey definite impres- sions to the consciousness which are checked up and endorsed or refuted, as the case may be, by the eye. At this point the salesman may be profitably reminded with regard to the impor- tance of personal appearance, the re- flection of optimism, cordiality, sincer- ity, well controlled enthusiasm, voice modulation and all the other phases of selling that are interpretative. This subject could be elaborated on in- definitely, but let us hasten to the next factor—that of touch. It has been demonstrated that the sense of touch, on the law of average, is one-half as important as the sense of hearing and this is why: To place a customer in physical contact with the product is to give a momentary sense of possession. It is to encourage them to think of themselves as pos- sessing it—of being in service in their . own town—and so long as there is a point of contact as has been suggested they have a momentary sense of pos- - session and the sale is simply making this momentary sense a permanent one. There is an even more import- ant reason: The sense of touch is the only factor that concentrates the sense of sight and the sense of hearing on the issue at hand. Remember, where the eye is there is the attention value: and an important sale is seldom closed where the sense of sight and hearing are not concentrated exclu- sively on the matter at hand. Review this mentally from innumerable in- stances in your merchandising experi- ence. Now that we have settled the rela- tive value of the senses, from this time on in the sale of merchandise every possible effort will be made to sell first through the customers ability to see, second to hear and third through his senese of personal contact with the merchandise. This emphasizes the im- portance of an attractive store display, an attractive window display, an en- vironment of optimism, etc. : Now to reach the will through at least three seneses, the sales remarks must be conveyed either through the prospct’s reasoning mind or through their feeling mind or both. Scientists tell us that the reasoning mind utilizes the front lobes of the brain and the . feeling mind the back lobes of the brain. The salesman conducting an interview has the power of personal choice, of these two minds, determin- ing whether they will make the re- marks to the prosopect’s will through the reasoning mind or through the feeling mind. Let us analyze the reasoning mind very briefly. In the reasoning mind everyone determines such things as durability, economy, responsibility of the source of supply and value. Think of this next statement very carefully. Value is determined in your memory. The only way you or your customers are a judge of value of anything is just in proportion to how accurate and how thorough your memory is regard- ing the matter under discussion. Please think of this intently and see that it is so. The public is not an ac- curate judge of value. They do not know within twenty per cent. up or down the value of any given com- modity. They may know what it sells for, or what something like it sells for, but they do not know the actual value, because they have never had sufficient technical experience or knowledge re- garding any of the items that you sell, to determine the actual value. All they know is what has been suggested plus what the possession of the article would mean to them. So far as the public is concerned, value is price and price is the only objection to the sale of good merchandise. We now discover that the one and only objection to good merchandise is not accurate. Now suppose we could prove absolutely that the reason peo- ple buy most merchandise from you primarily is not because of the rea- soning mind, but because of the feel- ing mind and, second, that price does not make any difference in the feeling - mind. Don’t you see that just as soon as this is proven to be true, that the way to sell quality merchandise is to make your appeal to the feeling mind, which is why they buy anyway, and you do not raise the question of price and you do stimulate the desire to possess. Now let us prove this. The dominant emotions of the feel- ing mind are heart, love of self, family, friends, liberty and the pursuit of hap- Piness, pride, comfort, convenience, cleanliness, etc. Now in one sentence prove that price is not the determin- ing factor in the feeling mind. The only. reason why anybody lives in a house costing over $600 is love of self, love of family, what people would say and what people would think, comfort, convenience and cleanliness. Now please observe closely that if these feelings and emotions did not mean more to folks than money, they would all live in a $600 shack and put the difference in the bank. Go over each of these items closely. What do folks do when someone near and dear to them is ill and their physician recom- mends a specialist be called? Do they say, “No, it is too expeensive.” Do they still have springs and mattresses on their beds and cushions in their chairs? Do they pay any price for convenience? Does cleanliness cost money and do people pay it willingly? If so, why? It is because the safe- guarding of these emotions mean more to folks than money. Now re- view that all again and see if the only reason folks buy the merchandise you sell is not either heart, pride, comfort, convenience or cleanliness. If this is why they buy and price makes no differenece, does it not follow that in the sale of merchandise a salesman must reverse their tactics and stop talking construction as to why they should buy and start talking con- struction in terms of what it means to the prospect and to their families with regard to heart, pride, comfort, convenience and cleanliness. What it means is why they buy. Now by appealing to these several emotions the salesman quickly arouses the favorable attention, stimulates in- vestigation and develops desire to possess, then satisfies the customers’ reasoning mind with regard to dur- ability, emphasizes your responsibility as the source of supply and then di- vides the investment over the years of its usefulness by contrast, making the price seem small. Just one il- lustration, for contrast. Supposing you have a unit that sells for $350. That sounds like a lot of money to the average prospect, but after mak- ing your magnetic appeal to heart, pride, comfort, convenience and caus- ing them to sense it, you say to them, “And the remarkable thing is that the price is less than a flivver.” This is what I mean by contrast. There are thousands of contrasts of this char- acter. Lastly, cause them to sense the importance of the now by emphasizing just what it means to them to have it, to possess it and enjoy it, particularly when to delay means a sacrifice of these dividends and undoubtedly they would have to pay more. To recognize these principles, not as incidents or as axioms, but as funda- mentals that are always true; to em- ploy them intelligently, at the same time developing the capacity of paint- ing word pictures; to register well p 1A AS Ve WN March 7, 1923 MICHIGAN TRADESMAN 29 p A Contrast in Collars Franz Hals, Master Painter of folk and fashion in the 17th Century, shows in this portrait the soft collar development of the “Ruff” which replaced the stiff “Ruff” that was so fashionable in the time of Queen Elizabeth. | Men of Fashion and Affairs Have Again Turned to the Semi-Soft Collar for Summer and Recreation Occa. ions. dearth, wer AND HALLMARK MARKHALL-50c. BROADCAST-35¢. SEMI-SOFT COLLARS The new lock-front, one-piece collar are Laund ry Shrunk with the SUPPORTING ARCH. : ‘ ; es : This new product of “Troy’s Master Craftsmen” is the most comprehensive WILL NOT CRUSH. A WILLNOTGAPE. line of semi-soft collars offered to the trade—includes grades to retail tA’ at 25, 35 and 50 cents. Some 500 leading wholesalers act as distributors and carry the complete line for immediate delivery. TWELVE MILLION COLLARS “Twelve Million Collars—the repeat orders for a single style” is our new style book that should be in the hands of every retailer. Sent free on request. In 50c. HALL, HARTWELL & CO., Troy, N. Y. MARKSMAN. In 35c. grade; BROAD- Makers of HALLMARK Shirts, HALLMARK Athletic Underwear, CAST—May delivery. SLIDEWELL and MARK TWAIN Collars a ciel 2 30 MICHIGAN TRADESMAN March 7, 1923 controlled enthusiasm, tact, persist- ence, stick-to-it-iveness is to evolve into a super-salesman. To multiply this principle by every one of your sales folks is to revolutionize your business, to decrease your overhead and increase your profits. It is the road to achievement. It is the scepter that will bring into being your busi- ness aspirations. o.oo Why Need ee -in European Politics Grandville, March 6—Why mix in European politics? This question has been asked and answered many times since the advent of the ‘Harding Administration at Washington. Sixty-two years ago the 4th of this month the first Republican President took office at Washington. The elec- tion of that man brought on the war for the dissolution of the American Union. Four years of loot and carn- age followed, with the rise of the Union from the conflict stronger than ever in its history. During that strife we came near be- ing interfered with by our dear old mother country across the brine. Eng- land then would have given all her old shoes to have seen this Nation torn to fragments, thus weakening the power of the feared Republic and giv- ing Britain complete mastery of the sea and a larger part of the land throughout the world. There can be no doubt but the scin- tillations of Lloyd George are meant to inveigle, if possible, your Uncle Samuel into the meshes of European diplomacy. For a time this has seem- ed to be love’s labor lost. A twinkle of light is, however, seen in the-sky, and Britons are grinning in delight at the prospect of getting their hand grasp on the digits of Uncle Sam, so that when the auspici- ous moment arrives said Uncle Sam can be yanked into the league of na- tions through a side door. Even the usually level-headed Hard- ing seems to have fallen for the little scheme of the Enghshman. The President, coached by Secretary Hughes, comes to the front with a re- quest that the United States join the Hague court, which is but another name for a wing of the league we so forcibiy. cast aside a few months ago. Do we want that league now? What has happened in international politics which renders it either neces- sary or desirable for us to join the procession, which carried to its climax, may be counted on to bring another war. Now that the United States is out of foreign entanglements let her keep her head and stay out. Oh, but this is not an entanglement in the real meaning of the term. It is a simple little cousinly compromise with the enemy which makes for friendly fee!- ings at this present time. It seems rather late in the- day to. become so friendly with the overseas combine, which is certainly taking means to bring about fresh hostilities among the nations of the world. Europe’s friendship for the United States is less than skin deep. We trust it at our peril. There is no call for us to meddle at all. Then why in the name of common sense step in at all? France is carrying out her own plan for the bringing of Germany to terms on the reparations question. With that the United States has nothing to do; and yet it would have something to do on that line if by any chance, we enter into a compact with foreign nations at the Hague or elsewhere. Now that we have been wise enough to look after our own interests in world affairs, it is simple idiocy for us to come in at the eleventh hour and make a big noise, which noise may finally lead to complications of an un- enviable nature. The war pot is boiling even now in continental Europe. Let it boil. Should we interfere we may not only boil but be boiled to a hardness more than unpleasant for our constitution. There is no doubt but that the Teu- tons and Franks are in for another struggle for the mastery in the not distant future, and when the United States pushes in at the side door, she will be given a seat where she can take part in another debacle that will make the last one look like thirty cents. : . The future prosperity of this coun- try depends wholly on letting Europe and ‘her problems entirely alone. This thought seemed to be established all right soon after the last National election. New statesmen have, how- ever forged to the front; new ideas are propagating and new schemes are afoot to draw America into an un- desirable combination, which is sure to connect her with all the broils now or hereafter to be on tap over there. President Harding’s urge for us to join this international court at pres- ent established at the Hague, said to be a permanent court for the adjudica- tion of ail international squabbles, seems, on the face of it a very harm- less affair. It may be all that, but since we have, to date, had no con- nection with the arbitrations and court proceedings of Europe, will it not be well enough to remain aloof for a short while longer? It would seem the part of good sense to let this court wag on for a while with all Eu- rope interested, while the United States remains on its own soil, a dis- interested spectator of what is going on over there. No harm can come from such a position; no complications which might, through intrigue and double dealing, place us in a compromising position. It is better to be safe than sorry. We did not meddle in the Napolien- ic wars, which we would have done had we been party to a league of na- tions such as has been contemplated. If the nations of the old world choose to wrangle and fight over disputed territory, let them do so, it is not our lookout. We have kept on our own ground so far. It is the part of wisdom to continue to do so. Old Timer. —_——_>-~>—____ A Conscientious Patrolman. This is the story of a San Francisco policeman who, through a conscien- tious nightly inspection of business property, instead of a more or less perfunctory trying of door-locks, frus- trated an attempt at arson and saved a valuable property from destruction. While making his rounds in the business section, in the early hours of the morning the patrolman came upon an unlocked outer door. Deeming this circumstance to be of sufficient importance to warrant investigation, he pushed open the door and entered the bui ding. Before he had proceeded far, his eye caught the gleam of a [ghted candle burning in proximity to what proved to be a pile of waste paper, wooden boxes, and other in- flammable material. The whole was arranged for a “quick” fire. This arson “plant” was on the lower floor of the building, the upper floors being occupied by a shirt and overall establishment, with a stock on hand estimated at $300,000. In all probability, this merchandise would have been a total loss but for the thorough-going manner in which the patrolman performed his work. When questioned, the proprietor of the establishment in which the “plant” was discovered, offered an alibi seem- ingly perfect; but one of the significant features of the case, as developed by a subsequent investigation, was that when the owner’s daughter arrived in response to a call for her father, and before his whereabouts even were asked for, she enquired breathlessly: “What’s the matter? Was there a fire?” We are making a special offer on Agricultural Hydrated Lime in less than car lots. A. B. KNOWLSON CoO. Grand Repids Michigan WANT TO SAVE MONEY? Use our salesbooks. Made in all styles and sizes. 50 books printed with your name and ad- vertisement, $3.75. Write for particulars and samples. BATTLE CREEK SALES BOOK CO. R-4 Moon Journal BI. Battle Creek, Mich. 139-141 Mm a Both Phors yi AND RAPIDS. MICH Ask about our way Grand Rapids, Mich. BARLOW BROS. 9 Chocolates Package Goods of Paramount Quality and Artistic Design Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Fresh Stock IT PAYS to keep your stock fresh. Fresh goods sell more quickly and bring repeat orders. Our business is to help you give your customers fresh goods. We are continually endeavoring to improve our already famous quick delivery service. Feature it to your customers, They know what fresh goods are worth to them. NATIONAL BISCUIT COMPANY “Uneeda Bakers” OU ayeteve k=) ~ cermin ponents a Su e wars & ines,” eA AMRCA SE ahaaleis xtoomenates March 7, 1923 MICHIGAN TRADESMAN - 31 Camp Roosevelt as a Boy Builder. Chicago, Feb. 29—-A few years ago the art of building better boys was practically unknown, but each day now brings to light new admirers of this splendid undertaking which is rapidly assuming its rightful place in present day progressive education. The project of better boy-building is still in its infancy, but far greater things may confidently be expected under the added stimulus of popular appreciation. Major .F. L. Beals, U. S. A., may rightly be placed at the head of the list of workers in this new movement. Realizing the country’s great need for such training, he interested and succeeded in‘securing the support of such national organizations as the War Department of the U. S. Gov- ernment, the Chicago public school system, the American Red Cross, the Y. M. C. A. and others, in founding a great outdoor playground where boys could congregate during the summer vacation period, off the crowded city streets, away from ob- jectionable pursuits and companion- ships, and where, amid wholesome, healthy surroundings, they could re- ceive thorough training in health- building, in education, and in. respect for constituted authority and love of American institutions. This _ play- ground he named Camp Roosevelt, and to-day, after four years of suc- cessful effort, more than five thou- sand happy boys who are better for the training testify to the good results of the Camp Roosevelt Plan for building better boys. Twenty states were last year represented at the camp, and the camp map is constant- ly growing. Camp Roosevelt is located seventy- five miles from Chicago, near La- Porte, on Silver Lake, Indiana, con- veniently near the great. railroad metropolis. The site was formerly occupied by a boys’ school, and the numerous school buildings, mess hall, club-house, canteen, gymnasium, and other buildings of log and frame con- struction provide comfortable quar- ters for the boys. The larger boys sleep in regulation army tents, while the Jun‘or Campers live in their club- house on the lake shore. The camp is divided into three divi- sions, the better to handle the vary- ing needs and characteristics of the boys. The summer schools division, which includes seventh and_ eighth grade and all high school subjects, is recognized throughout the country by educators as a school of high stand- ing. The camp schools are on the accredited list of public schools of Illinois and Indiana. The R. O. T. C. Division is primarily for boys four- teen years cf age and over, who pre- fer the health-building activties, while the Junior Campers find a life of rom- ance and joy in the Junior Division. It is felt that this program of super- vised work and play is one of the best mediums of bringing out through right activity the directed energies of the boys. A staff of over one hundred officers, instructors, Y. M. C. A. sec- retaries, scoutmasters, physical train- ing experts, etc. are on duty at the camp during the entire summer to assist Major Beals in the training for “Better Boyhood.” This makes an average of seven boys to an instruc- tor. From this it will be seen that boys receive almost individual atten- tion, a thing impossible of accom- plishment in any other type of camp throughout the country. Many new and advanced ideas will be included in plans for the summer of 1923. The schools will open on July 2, and close on August 18, while the R. T. C. Division and the Junior Camp will begin on July 9, one week later, and close on the same date as the summer schools division. Although in the nature of a public institution, and boys from all parts of the country are eligible, because of limited facilities the enrollment must necessarily be somewhat limited. Major Beals is receiving applications from all parts of the country, in his office at the Board of Education, 460 South State street, Chicago, which are promptly passed upon. Parents and others interested in this vast problem of “building better boys” should interest themselves in Camp Roosevelt. It is Progress’ latest move in the right direction for a_ better future American citizenship. Peter A. Martenson. —~-. Does Not Show Real Business. By the standards by which the woolen trade gauges actual orders, the great surplus of apparent business which the leading producer now has in fancy-back overcoatings is said to be an actual reflection of the situation. In other words, the orders said to be placed for twice or more of the pos- sible production which the company can make of these goods are not con- sidered to indicate that much real busi- ness. It does naturally indicate the extent to which fancy-backs are de- sired in the market. But, beyond this, the great overplus of orders is said to be due to the fact that a numerous group of clothiers has ordered from two to three times their requirements in the hope that the final percentage allotted them will be larger. It was pointed out yesterday that ordering of this character is usually not done by the more representative clothiers, who have their careful estimates made and genera‘ly get their exact orders filled, but it is the procedure of that class among which cancellations are com- mon. Rug Values. An Oriental rug that is dated is more valuable than one that is not, and a date showing production in the eighteenth or seveenteenth century would add immensely to the rug’s value. The inscriptions add to the value of a rug if they give information about the place or character of the wearer: but as most inscriptions are merely verses from the Koran, or from some Persian poet, there is not much help from this source. More import- ant still as a source of historic infor- mation is character of design. There is a little rug in Berlin for which you would not bid ten dollars, and yet it is beyond price, and because of this its loan to the Metropolitan museum in New York has been refused. —_22+2s—___ Brassiere Buying Good. Buying of brassieres for spring con- tinues brisk. One of the leading firms in the field reports its January busi- ness _as considerably ahead of last year, and February is expected to be one of the best months ever had. The combination corset brassiere has been the leading seller, its popularity hav- ing been enhanced by the creation of several new long models of this type. Extra long flattening effect bandeaus have also been particularly sought by buyers. Some of these incorporate advanced ideas in diaphragm control, especially the models which feature a new criss-cross boning. soo What It Means. The usual advertisement: “The per- son who picked up pocket-book on Ce- dar avenue is known,” always means “Maybe the person who got it is boob enqugh to bite on this time-worn gag.” i rr Holding Trade at Home is one of the problems confronting the majority of retail merchants to- day. Selling the right merchandise at the right price is the solution. In most lines you really can under- sell outside competition if you select the right merchandise. Then dis- play your selling prices and see how it helps sales. Stock merchandise, the retail selling price of which has been established, either through being advertised to the consumer or shown on the pack- age. Display and recommend KC Baking Powder Same price for over 3() years 25 oan 25 the biggest baking powder bargain on the market. The price is shown in the advertis- ing and on the package. It helps you undersell outside competition— keeps trade at home, and insures your profit Millions of pounds bought by the government. Reduction in freight rates July 1, passed on to the trade in reduced list prices on K C Write us. Let us show you the greater profit In selling K C than you can get on other advertised brands. JAQUES MFG. CO., Chicago Re reese aren earn cee ere ee ee ee enna ee i i F A i H ES , eee RSE At eer a MICHIGAN TRADESMAN March 7, 1923 People Who Have Sunshine in Their Souls. Written for the Tradesman, Do you live in an “Invalid” House? I don’t mean a house where there is an invalid; or a sanitarium devoted to the housing of invalids. I mean, do you live in an Invalid House of your own making? Are you one? Into which your soul has entered and shut the door, fearing that some one or something wholesome and health giv- ing and liberating wil: get in and de- prive you of your precious possession? I have been living this winter in a climate to which many people come “in search of health.” I have been struck by the number of people, especially women, who have brought with them and are living in Invalid Houses—mostly of their own making. Chronic attitudes of mind, that shut one away from possibilities of life be- cause of the choice of atmosphere. Literally “enjoying poor health.” One woman in particu’ar I watched with great profit to myself. Her doc- tor told me that she had nothing in the world the matter with her; that she was “a perfectly well woman, ex- cept that she prefers to be what she imagines to be an interesting invalid.” All she needed, he said, was to get out-of-doors, outside of herself, and . lead a normal life. She has everything in the way of material blessings; she can afford, so far as the money-cost of it is con- cerned, to humor her invalidism. Some queer twist of mind gives her joy in staying most of the time in bed, with the result that she has no physical strength with which to en- dure any kind of exertion. She has a profoundly negative attitude of mind towards the live joys and pleasures in which her friends engage. She has built up a set of inhibitions against every form of sport; though, oddly enough, once in a long time she will engage in one, astonish her friends by her skill for a single brief occasion; then next time hide away in bed and say she cannot. The Invalid House that she has been fashioning so long is a very elaborate affair. She would not move out of it for worlds. What a depressing influence this must be upon her husband and her two love:y daughters! Long since she ceased to play with them. They do not permit themselves—outwardly, anyway—to acknowledge any doubt of the genuineneess of her invalidism; they are very thoughtful and con- siderate of her; but only yesterday, when she suddenly decided not to go with them on an expedition which meant: much to them, I saw a look, a flash of unspoken thought pass among them. It was eloquent of understand- ing. Another woman complains of con- stant headaches. Well, if you could sce the life she leads, you wou‘d not wonder. She is never alone with her- self, she acts as if she were afraid to find out that she long since lost what- ever she may have had of inner re- sources. She lives in an incessant clatter of rushing about; her home is the last place she wants to see; she is forever starting for “somewhere else.” She thinks that her invalidism is due to “digestive disorder of some mysterious kind.” I guess it is, but there is nothing mysterious about it. She eats inordinately in quantity and recklessly in variety, and despite pro- hibition she drinks everything in the way of cocktails of whatnot that comes her way. She ‘ives indeed in an Invalid House of her own construction and lays up within it the treasures of selfish dis- ability which she values, but which are of no use, only injurious, to herself and those about her. So different from the many real in- valids, the real “shut-ins,” who live in the sunshine of the soul’s out-of- doors. To a very great extent, “ex- ercise” is a state of mind,” as I heard a man say. the other day. We all know persons, physically bound down, whose souls roam through the spaces of life in the sun- shine. Their rooms, where they are confined through months and years, are sunpar‘ors, where it is a privilege to ‘be. Happiness lives there under the conditions of physical limitation of which the make-believe invalid gives only an unconvincing imitation. Such invalids, real ones, shed blessings and sunshine upon every friend who comes to see them. Such a one has sunshine in her soul and passes it on to every- one with whom she comes in Contact. Ill and suffering though she be, she refuses to live in any “Invalid House.” Prudence Bradish. (Copyrighted, 1923.) ——+- 2-2 Which Is Favored More? Considerable publicity has been given of late to the claim of certain jobbers that men’s two-piece suits of underwear are returning to popu/ar favor and that an unusual demand for them has set in. According to the current bulletin of the National As- sociation of Hosiery and Underwear Manufacturers, ione of the enthusias- tic boosters for shirts and drawers, as against union suits, is of the opinion that a publicity campaign for two- piece suits would amply repay manu- facturers of these lines. His opinion, however, is not unanimously sup- ported by the general run of jobbirg houses. It is admitted that, during the past year, there has been a big- ger demand for separate garments from the jobbers and retailers, but this is attributed chiefly to the liquida- tion of stocks of shirts and drawers previously bought at high prices and the consequent need of ordering these goods for the Fall season. a Wash Goods Sales Helped. The vogue for Egyptian designs that has resulted from the Tut-ank-Amen discoveries has done quite a bit in stimulating the demand for printed wash goods in this market. At the same time it has checked more or less the demand for woven fabrics, which had been active. An almost limitless number of patterns of this order are now available in printed order are now available in printed cot- ton voi'es, batistes, etc., as well as silk and cotton tussahs, cantons and simi- lar fabrics, and both jobbing and retail buyers are taking them freely. Other goods which are selling well at the moment are fancy ginghams and fancy ratines. Unless the demand be- comes too concentrated present in- dications are that the stimu‘us afford- ed by the Egyptian vogue is likely to bring about one of the best wash goods seasons the trade has had for some time. —_>++___ Taffetas Continue Quiet. Although taffetas are believed to be headed for a better Spring season than was the case last year, the buying of these fabrics at the moment is stil! on a restricted basis. There were more than a few. in the silk trade who, dur- ing the closing weeks of last year, an- ticipated the better busmess in the yarn-dyed silks then prevailing, would continue. The cutting-up trades, how- ever, curtailed their operations in these goods materially after the first half of last month. Most démand at present is from the millinery trade for glace taffeta for trimming purposes. There is a small ca‘l for navy, brown and a few of the high plain shades from other users. Prices are firm, with a tendency to advance. Messa- lines are quiet, with a limited demand for them for lining and kimona uses. Quotations. for these are still below replacement costs. 2+. Await Season Opening. Retailers are now awaiting only warmer weather before they generally launch their Spring season. Garments more than other merchandise, hold the center of the stage, and the showings of the new stocks of these will be at- tended with a great deal of interest. In local garment circles the belief seems practically unanimous that the early consumer response will be most favorable, -with the Easter business comparable to that of the- holiday period. Through larger stocks, it is also pointed out, retailers will be bet- ter prepared than they were then. Sup- port is also given the idea of a “double season.” The first period according to this notion, includes up to Easter. This will be followed by a few weeks of dullness in reaction, active buying being resumed around the middle of May. How To Sell Coffee. . The following essay earned for Michael M. Stoltz of Hamilton, Ohio, the first prize of $50 in a contest con- ducted by the Joint Coffee Trade Pub- licity Committee for the best coffee merchandising suggestions: I have increased my coffee sales fully double in the past two years, fol- lowing my own simple plans. Coffee is king in the grocery business for a profit builder and business attainer. My father, who preceded me, taught that the care and sale of the best coffee is a fine art indeed. It is now up to the retailer, to further good coffee consumption by an intensive instruc- tion and education of the critica’ cus- tomer. 1. The retailer should secure an excellent grade of coffee to be sold at a fair profit. He should strive to ob- tain that same quality, time after time, from the wholesaler and roaster. 2. After the quality is there, much care should be taken in its preserva- tion. The bulk and package goods should be protected as soon as it ar- rives from the roaster. Keep the bean clean and fresh in an airtight canister, and place same in a dry and safe loca- tion. Special care shou'd safeguard the package class also. In warm weather it is imperative that watch be maintained over the old coffee on the shelves and in the bins; the clerks firmly ordered to push out such stock, for the coffee readily goes stale and the aromatic oils lost, so necessary in a cun of fresh, cheering coffee. Order goods moderately and be sure of real fresh quality. Keep the mill clean and ready and heed the customer’s com- mand to grind coarse, medium or fine. 3. The retai‘er must remember that the windows are the eyes of his business. Every month feature a fine grade of bulk or package coffee at a special price. Put out an attractive display and watch your sales mount. The consumer, tired of an inferior brand, is easily convinced by your window salesmanship. Now and then place reliable coffee on the sales counter with the price and talk fine coffee. Don’t leave it on the shelves or in bins to die of age. You want repetition in coffee, and a good grade will bring that to your store. You can always guarantee your best coffee and tell your customers about it. The coffee buyer who comes into your place for the first time is a sen- sitive customer, and the grocer must be ever alert to please her with his best in the line. Ask her whether she favors a mild, mellow drink or a coffee that has a kick in it. Every family loves a sin- gular cup of coffee. A friendly en- quiry will elicit an answer on this all- important matter. While the coffee is grinding make a few more inquisi- tions to the hostess about her coffee pot and brewing. The sale over, one more. coffee consumer on the road to happiness, one more sale to the list, is bound to bring her back. I have the coffee, take the care the retailer should display my quality wares to the pub- lic in a pleasing nature, educate the consumer as I must, and spread the good word all along of increased sales on good coffee. Old Kernal Koffee cou'dn’t do better. ~._____. : Old Public Schools Better. Detroit, March 7—As a mother, I have occasion to come in contact with the teachers and school children of to-day, and I have long been im- pressed with the absolute lack of even the barest rudiments of knowledge and education displayed by the average public school graduate. It has often seemed to me that the graduate of the old public school system was almost as capable of fighting life’s battle suc- cessfully as the high school graduate of to-day with his added four years’ learning. As a mother, a property owner and, therefore, a taxpayer, I should be more than willing to pay some additional annual tax if that would help to give us better education for our children and regular old-fash- ioned 9 to 3 sessions. Mrs. F. Astruck. We are manufacturers of Trimmed & Untrimmed HATS | for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. DuMuIBCMe in size. 630 SO. WABASH AVE. Human Hair Nets An Advertised Quality Notion with Unusual Profit Possibilities Every Duro Belle Net is uniformly perfect in color and shape—always full Important is the fact that dealers make $1.20 per gross more profit on Duro Belle than on any other quality, well advertised net. Buy Duro Bell Human Hair Nets from your jobber. NATIONAL TRADING COMPANY CHICAGO, ILL. more money. at lowest prevailing prices. j THIS IS THE PLACE TO COME If you want the latest styles in staple wanted dry goods. Our December Sale very successfully cleaned up our stock merchandise and although deliveries are slow we have now received and have in stock a large assortment of the latest merchandise, staples, which you need for your Spring business. Our salesmen will show you Samples but many merchants are better satisfied to come into the House and pick*out what they desire. We would appreciate a visit in the near future and are sure that it would be to your advantage as then out the exact merchandise you want. tage to come now while the best patte to say nothing of the fact that later deliveries will probably cost you Your mail orders will be appreciated and will be filled the day received COME NOW. GRAND RAPIDS DRY GOODS Co. BOBO of surplus particularly you would then be able to pick It would be much to your advan- rns and assortments are available, WHOLESALE ONLY UD i MAVEN ONNGNCANC NG iy ) D | Time to Purchase Now All cotton goods are rapidly advancing in price. Mills are sending us new quotations daily. We are holding our prices down while our purchases last, but necessarily must advance on new purchases. Buy now while assortments are good and prices right. PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. Sine : iF 1 € ? [ i wm a 8 sascha tide por analgesia ana atin ad Soke ae NAR eo ee ee eee ce scniialis ieee on kis * i hn Nc a March 7, 1923 : MI PRICES CURRENT ON STAPLE DR’ eee List pri Y GOODS. cs againat — before going to press, but not Z h Cambrice & Nainsooks. 35 = O Oo guaranteed Berkley, 60 —— ee 2 ae Childs W ne Dress Goods. - a 6 21 “Bear” i wate —— —— 2 25 He Mi Wool Storm Serge ~~ 11% Comfortables, indian Blankets & Bath mond Hill “~—---—~ oo 10% Muslin Waist Walt sas Gabbe ie in. All Wool Sto e —---— 64x78 B re 0@4 50 50 in. All rm Serge —----- lanket Comfortables ---—. Straw Ticking. Boys’ a Berges enone a Ta80 Comfortables — co : = Peather. Tekings er aaa ol wees Unis Sele teary ee ian sh Poplar Cloth ’ 4x78 Comfo Seg —1i eeadiiet Gor caus Bight motes vaio sue 5 Juiliiards Novelty. Checks & Plaids 1 85 boas ‘Gomfortables — 3 00 te in tmp. Hol ‘Ticking KO Hgypt Ribbed Union Suits ----.. 1% a oating --.. 1 50@2 00 72x ee “Hanes” N Rise .62 30 Bath Robe Blankets 7 35008 75 0. 958 Ribbed U. S. 6 00/44 Linings. Cords, Tasse lankets with 220 peat Pa "4 ; ” Ri 420 ye hee See Pes a 400 360 ag b0% Woo! Union Suita see i Gt 36 in. oon aapetie & colors Be 30x40 eee Blankets. zi% Heavy Piece oe 13 00/20 Windsor Cambrig Wooo ee 30x40 ‘Scalloped ——————-W-— Wo 72% Prints. cece Vests & Pants —= Pg/tt . Radiant Charmeuse --------- 13% 36x50 Stitched |-------------- = ae n Various colors _-------- ‘i: Part Wool Vests & Pants _— eae c sees ea ee Seen f White Goods. 90 Bound --_-----_------------- 118 36 in. Bl Cheese Cloth. B Rise of .60 33 in. Sof ‘indian Head Camp Blankets Better ee Curity Gauze -—__- “Elanes"™ tee = neck. Ath, Stan. S. 4 75 36 in, a ee SR ee ee 01% 008%010 ea Ge pin check 44 im, Soft inish i ian we up Small _Spearheads ec SS EIR ek — All Li de pg pias eae ae Auto Robes ~---—. es. er sizes eee annem 1 90 Velvet Vests & P: nderwear. inen Finish %¢ yard more. = ems Sl CULE Oe ee Ae a aig 25418 Ginghams 66x80 Wool sel gesagt Ne 2.00@ 8.00 slvet Fleeced Union Suits — ee 27 in, Pletn Se 66x 80 All Wool —-—-n---n-m-n~ 5 75Q6 25 37 in. White oo Med. Weight Fleeced Uni “Rilse. 62% ce q 00 ’ White & Twill. Shaker 12%¢ ni j : 33 = Checks & — ae 70x80 All a us e,30@! 69 Cashinere ‘twill Twill. Shaker aa Part Wool Union Suit sss “vise 50. . ids Cee ee ee State Gila a u oe . Bp go & Plaids, better Saas 19% s Comforts. 27 in. oon Sone Do eee Velv eens 13 oe 22 y from _-_-_. r mall sizes cheap Grad 36 in. Ligh utings -——-—— men Pieter Union out el ie eee TS . oes ae ae ica oe mm So ‘ oe Sprin a0 tn. Oreniidica all colors ee ee ae i Mis: rin 2 in. Organdies, ail colors <= Buty ns Sheets a nee Notions. 7 LSsi “Sealpax™ gut Union, Suits ~- 435 in, A Cloth ~----~-~---~ equot -- if na : ts 27 in. oe er nne --- see 63x99 Peauot SU ee ae 15 95 Kohinoor Shas, <----------------- 60 Ladies’ ** Piss & Ser. Crepe 17 ane oat 17 36 Wilsnaps, » BYO. —----_---~~--~ 70 7 lb. Brush Back V Underwear. 36 in. Challies Crepe ------ 20 @27% ano 17 35 Satin Pad S oe Pat leila 16 ie +k Vest & Pants, Reg. 7 75 = in Madien 0 as eee as Pee -_— 19 00 eee fly swatters —— ------ ="2 00 Heavy Fleece Vest & Pants Ex. 8 50 2 in. Sunes co - 26 an oa. ae ee ee LY ecgcell acest 15 w nts, Reg. 8 50 in. Chiffon, from -.- 22% @35 68390 Pevecteli 2065 § ork needles, per M. _----------- 2 60 ool Vests & Pants - 9 00 27 in. Poplins -———- - 22%¢@%,, 93x99 Pepperell ——-----—------— ne aS pon Agen aagip fe ee Reg. 15 00 fo Ponies hon ee 72x90 Pepperell —W-W-W-W---------— 14 71 ae tae ae & a oe. a od. We 8 tb. Ribbed U.S. Reel 8 a aoe. 0 300, aa S. --Reg. 8 75 Pe gue Ponce 16 86 a Pins S. S., 160, ol = ---- 46 11 lb. Brush Back Union Su Ex. 9 00 36 in. 64x60 reales. 91560 Pooper _- 16 45 Breas Pins S. & 300, per — ---- 43 Si its, Reg. 13 50 a cn. lente a Darks 17 eee eeerae ee -o Coats i c., a - ilkateen & Wool U. S. Bs. Boe 6 in. 80x80 _____- or , Darks 17 BeeOnd eee ee 5 Glarks b done ---- eS pales Lights 21%, Darks Doe 31x99 Lockwood ee is = J. J. Clarke Thread, F _ ee. 3 er. & Wool Union Suits ‘tee 23 00 18 in. P Crashes. eo Seamless Sheets __.-_____-_ 18 34 — ge and Singl 0% less. ae yee of the Loom 1% 176 N a eavy Cotton Hose _.___- 00 onor Bright’ ‘Stifels WW: ee 8 50 6 e 2nds proportions ie ee — 2 eedle Cotton Hose... 160 _,, Stripe Romper, abash dtz8) Woolnap Biatds nn 4 Big Injun -—-—----- im 00 needle tall mer a hee tite Meat moe x84 Woolnap Plaids __-.---.---- 4 6 Ser ae 240 n mercerized Hose ___- rim ----.-__- . ey 4-4 P eedle fibre ose .... 3 00 Monor Hilekt” Flas Eiloe Ronipe: 85 econ ~ Se ing isa ; = fr meh Rock i Cottons. ‘ Rulsom: - Fead Silk’ Hove Hose —...-- 4 75 Red trim -_ ie Blue Romper, 50 Singles and Si Velvet —--—---022-2 ooo 6 Nelson’ ckford aon a _ ce ee Sel? inde ‘sroportionately. Cheaper Cottons is Nelapw's Rockford socks, bal,“ 150 Miday Biogsea, ned, groan oF # Cee pdl. __ navy, no iomei 4. et ae Sox ome £90 Tricollette Overbiox woo! fian., ys ge eo 8 bees = rere Percale ca a Te, 3 26 x ercal 3 ------ le aprons, Indigo ______ : = MICHIGAN ene eee Deg eee rear mete tere eee sn SS a aceon TRADESMAN March 7, 1923 = = i — Canneries Provide Stability To Towns The value of a cannery or canneries to a farming community is a’most in- calculable. They furnish employment to some during several months and to others during the entire year. They give to the growers a quick market for all suitably produced: canning crops enabling the growers to vary their crops and production, cuperate their lands through of crops. They bring the the raw products of the farms into the community and in close contact with the farms, orchards, groves, fields and gardens, thereby saving the freight paid on the raw products in an unprepared state. Canneries pay lo- cal taxes and help to support the com- munities in which they are located. There is always demand for its out- put, if competently prepared, and its output brings money into the munity and furnishes an economic counterbalance of growing and manu- facturing in the same locality, without _which a community cannot become important, from the fact that its in- dustries and interests are one sided and must pay tribute to some other community which has the facilities which it lacks. John A. Lee. changes manufacturing of gross com- ——_+2-—_____ More Meat Consumed. The big gain in the per capita con- sumption of meat in the United States during 1922 is cited as evidence of our increasing prosperity. The aver- age consumption last year was 149.7 pounds. This is six pounds more than the per capita consumption in 1921, and is the highest figure since 1911. The production of meat last year was slightly less than that in 1918, but that was a year of great war effort. Consumption was then rigidly cur- tailed by the ‘“‘meatiess days.” and ex- ports were enormous. That situation is now wholly changed. Ever since the war the exportation of meat prod- ucts from the United States has Steadily diminished. There is now practically no foreign trade in Ameri- can beef. This is due to the low purchasing power of European coun- tries and the adverse effect of depre- ciated currencies. On the other hand, the demand for lard continues good, and Germany thas been a heavy pur- chaser since the war. The increased domestic consumption of meats tends to offset to some extent our declining exports. ————__s 2 > Did You Ever Stop To Think— Written for the Tradesman. That you shou'd wake up and keep awake. That the necessity of improving the roads with a view of catering to the tourist, is a good one. and thereby re-- That however the value of the high- way to the farmer is often lost sight Of: That they are his first and principal transportation means of marketing his products. That they are the arteries of the economic and social system of the country. That on their condition rests the amount of transportation charges that added to the gross costs of products, and the more fully they are developed, the less. that weather conditions are allowed to clog the flow of traffic. That the loss from bad roads showd be reduced to a minimum. Not only to te the farmers’ market, but to shorten the time and reduce the spread farmer and the must be farm of price between the consumer. That the farmer should be able to haul to market twice as much, twice as often, with good roads as he has in the past with poor roads. That if the farmer is to be put in a position to help influence the price of his products by not dumping them on the market for fear of unseasonable weather, he must control the condi- tions of his roads to his markets. That without proper road _ condi- tions, orderly marketing can never be accomplished. That traffic over the highways has been so greatly intensified during the past few that this method of transportation needs earnest and care- R. Waite. years, ful consideration. E. Efficiency. A red-headed Irish boy once applied for a position in a messenger office. The manager, after hiring him, sent him on an errand in one of the most fashionable districts. Half an hour later the manager was called to the phone and the following conversation took place: “Have you a red-headed boy work- ing for you?” “Yes,” “Wel’, this is the janitor at the Oak- wood apartments, where your boy came to deliver a message. He in- sisted on coming in the front way and was so persistent that I was forced to draw a gun.” ‘Good peavensi You didn’t shoot him, did you? “No, but I want my gun back.” Any woman will look before she leaps if there is a mirror handy. JUST-PLUCKED EGG FARMS Distributing NEW -LAID FANCY EGGS Direct from the producer. Write for quotations. HOPKINS, MICH. CHEESE BUTTER EGGS SPECIALTIES Motto—‘Quality-Cooperation-Service’’ D1. VAN WESTENBRUGGE GRAND RAPIDS—-MUSKEGON cael ct | efoy- aes eas y Order a bunch of GOLDEN KING BANANAS of ABE SCHEFMAN & CO. Wholesale Fruits and Vegetables 22-24-26 Ottawa Ave. Grand Rapids, Mich. WHEN YOU THINK OF FRUIT—THINK OF ABE. THE TOLEDO PLATE &. WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 801-611 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Ww Al ith Buildi Grand Reside Michigan Frank T. Miller, Sec’y and Treas. Remember— FORTUNA CANNED GO00s Once Used Always Used Distributed Exclusively by LEWELLYN & CO. WHOLESALE GROCERS GRAND RAPIDS DETROIT ALWAYS USED ONCE USED AT YOUR GROCER KENTSTORAGE COMPANY GRAND RAPIDS - BATTLE CREEK holesale Distributors toy wig Me i : ‘ ' : ‘ March 7, 1923 MICHIGAN TRADESMAN 37 Contests Which Tend to Increase Sales. Written for the Tradesman. Although many merchafits continue to use so-called voting and guessing contests as aids to increased sales, this method of attracting possible cus- tomers to a store*has fewer advocates than it once numbered. Inquiry among a number of reput- able merchants who have experiment- ed with voting and guessing contests has disclosed a difference of opinion as to the results obtained. Practical- ly all of the merchants interviewed, however, agreed that these contests almost always have failed to increase sales perceptibly. The greatest asset these contests possess, many merchants said, is their tendency to give the stores conducting the contests more or less publicity. Many merchants spend large sums an- nually merely to keep their places of business before the public eye. To quit advertising is to be forgotten, in the estimation of those merchants who consume much costly advertising space merely to acquaint the public with the fact that they still are in business at the same location. The desire to acquire something without being forced to pay for it probably always will be a character- istic of the human race. It is this de- sire that impels people to enter any contest in which they have even a remote chance to win something, whether the value of the prize be great or little. After the contest practically a‘l of the contestants promptly forget the store which conducted the con- test, many merchants have found by careful observation. Merchants who have been disap- pointed in results obtained by con- ducting such contests advance various theories to explain their failure to ob- tain desired results. The fact that the jar of beans, or the melting piece of ice, or the slowly burning candle was kept in the win- dow of the store conducting such a contest is believed by the majority of merchants interviewed to have been principally responsible for the lack of tangible and permanent beneficial re- sults. The contest that does not compel people to enter the store in order to sbtain information needed to make the’r estimates or guesses is not likely to produce the results the merchant conducting the store hopes to achieve, many merchants agree after studying the contest plan thoroughly. One of the contests which seem to have had the desired results necessi- tated everyone to enter the stores holding the contest in order to obtain the data needed in preparing the re- quired answers or guesses. Not only was the contest productive of just as ffumerous guesses as other contests, sales actually were increased while this contest was in progress. This contest also had the valuable advantage of resulting in securing numerous suggestions which enabled the stores to improve their arrange- ment. of merchandise. Prizes were offered those persons who submitted the best lists of suggestions or criti- cisms concerning the interior arrange- ment of the stores, Another contest which seems to be productive of good results is that of- fering a prize to the person guessing nearest the number of persons making purchases at a store between opening hour Monday morning and closing hour Saturday night. Merchants who have given this kind of contest suc- cessful trials attribute its success to the fact that contestants cannot stand outside the store and surmise as to what is transpiring inside the store. A certain percentage of persons enter- ing a store will make purchases, so this contest is certain to increase sales. The increase will be large, under fav- orable conditions, if the store adver- tises its contest adequately. Practically every merchant strives to increase the number of persons en- tering his store, for experience has taught them that to increase the num- ber of possible customers is tO. in: crease the number of actual customers. In order to insure positive favor- able results from a contest, therefore, experience of many observing mer- chants seems to teach that a store must conceive a contest that neces- sitates contestants entering the store in order to make their guesses or estimates. Newspaper advertising has. been found the best means of attracting attention to contests. If contests are to succeed, the public must be notified, and the laws of many states do not permit the mails to be used in con- ducting contests of these types. It is always advisable to investigate the local laws thoroughly before perfect- ing plans for conducting a contest in your store, and it also is equally ad- visable not to attempt any contest that already has been used in your locality. The public tires of repetition and shuns the store that copies its com- petitors. A. G. Keeney. —_2+2s___ Knit Together in Love. God is calling to the masses. To the peasant and the peer, He is calling to all classes, That the crucial hour is near; For each rotting throne must tremble, And fall. broken in the dust, With the leaders who dissemble, And betray the people’s trust. Yes. the voice of God is calling, And above the wreck, I see And beyond the gloom appalling, The great government to be; From the ruins it has risen, And my soul is over-joyed, For the school supplants the prison, And there are no unemployed; And there are no children’s faces At the spindle and the loom; They are out in sunny places Where the other sweet things bloom; God has purified the alleys, He has set the white slaves free, And they own the hills and valleys In the government to be. Joa Ds Weber Flour Mills Corp. Brands. ea tabla) 2.4. ee $7.60 Oven Spring ------------------------ 7.25 For Sale by KENTSTORAGE ComMPaNy Grand Rapids—Lansing—Battle Creek Wholesale Distributors Moseley Brothers GRAND RAPIDS, MICH Jobbers of Farm Produce. M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables E a ‘Meal Ver enyd HEKMANS Crackers and Cookie-Cakes | BANANAS GROCERS—Once a buyer of Hek- man’s Baked Goods, always a buyer. That’s dependable, profitable business. kman Discuit (o “of Grand Rapids.Mich. An all year ’round fruit DELICIOUS NUTRITIOUS WHOLESOME Sold only by The Vinkemulder Co. GRAND RAPIDS, MICH. Mail us your orders. Watson-Higgins Milling Co. GRAND RAPIDS, MICH. erreur NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- uated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. You Make Satisfied Customers .when you sell ‘‘SUNSHINE”’ FLOUR Blended For Family Use The Quality Is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN “THE COMMUNITY CLUB. How the Plan Works Out at South Haven.* I have come here to-day to sell you a community club. I am going to sell it to you because it is good for you individually; good for your business as retailers; good for your town, your State and your Nation—and because you will like it. A community club is an organiza- tion of farmers and city folks meeting primarily for the sake of getting bet- ter acquainted; a!so to discuss topics of common interest. The only con- ditions required for membership are an interest in community affairs and 50 cents. The community club is just as that. In organization it is- so simple that one keeps thinking there must be something more to it: but when you come to know its achieve- ments you realize that its simplicity is the expression of profound and funda- mental truths. All meetings are noon meetings—a dinner, usually followed by a speech, with games in summer. Summer meetings are picnics at the home of some farmer member. Dinners are pot luck. Each family brings silver and sandwiches for themselves, but everything else—meat, salad, pie and cake goes into the common larder and is distributed by a dinner committee. It is absolutely taboo for anyone to bring food and sit apart in a little ex- clusive group and eat it. This dinner arrangement gives the community club much of its great in- fluence—the informal, easy-going visit- ing before the meal the actual break- ing before the meal, the actual break- around a friendly board. It creates a body of sentiment that it is impossible to over-estimate. It is the modern adaptation of those primitive customs which made the men of a community as of the same household. There is no set hour for adjourn- ment; no rush back to business, as with lunch clubs. No one wants to hurry away. This may be in part be- Cause meetings are monthly. Summer meetings, which are Picnics, occupy the most of an afternoon. A speech on some topic of common interest fosters the friendship of town and country. Likewise, the friendly rivalry of business men and farmers in a game of baseball: or hotly con- tested and hilarious foot races for their wives or the competition of their children. All these increase the ap- Preciation of our common humanity and in the same degree reduces our feeling of class consciousness. You are interested in knowing ‘how such an organization develops co- operation between retailer and farmer. It seems to me that conclusion is so obvious as to scarcely need enlarge- ment. I have it on the best of author- ity, however, that if you cannot have a man’s goodwill and his business, then retain the goodwill and let him take his business where he may. Yet it is true, that so long as there is a per- sonal element in the equation of busi- ness, that if you have a man’s good- *Paper read at annual convention Mich- igan Retail Dry T. M wyer. of South Haven. Goods Association by _ MICHIGAN TRADESMAN will likewise you will have his busi- ness also. In order to gain the greatest amount of co-operation between the business man and the farmer; in order to make your community club of the most profit; in order to enrich your own life with a new meaning, I suggest that you forget all about the co-operation that you are going to gain. Forget all about the commercial aspects of the organization. Just remember that the expedient thing is the right thing and that the right thing is the ex- pedient thing. An old Danish proverb, “How can I hate my neighbor when I know him.” TI like it better in the positive form, “I must love my neighbor when I know him.” And who is my neighbor? This is an old, old question and a very live one. In all this rumpus in the Ruhr a live question more than ever before? I am sure we all take our National destiny seriously and however it is to be done we all wish the world to be made more safe for democracy. In a world yet so poorly organized there will yet come the demand for the stern arbitrament of arms, but plainly our first duty is to put our own house in order. In other words, I am posi- tive that the best way to make the world safe for democracy is to make democracy a wholly (holy) desirable thing. : And while our country is divided into camps armed with the weapons of strikes and lockouts and blocs and filibusters and while we have with us labor unions and farm bureaus and business men’s organizations; while class consciousness is thus fostered, it is certainly plain that there is yet room for improvement in the quality of our democracy. _ Furthermore until you can banish from your home community the old idea that the city limits is a line of definite demarkation; that it not only marks a place on the map, but also a difference in men; that the man out- side the city limits is a rube and a hayseed and that the man inside is a crook; and that all middlemen are profiteers—until you can do this, I say, there is a place in your town for a community club. Whatever I have had to say about a community club is a description of a condition, not a theory. It is a fact, not a supposition. It is something ‘which has been worked out, tried, test- ed and found sufficient to needs. South Haven has a community club with a membership of more than 250. Battle Creek has nearly twice that member- ship. There is so great a difference in population and in conditions in these two towns as to prove that the community club is a live force in small towns and large cities. Wherever the community club has been tried it has been found to in- crease the spirit of co-operation be- tween retailers and farmers; it has been an influence to break down class consciousness; it actually does foster Patriotism, local, State and National in every community. —_2+2___ Every time you quit a job without finishing it, you make it easier to quit next time on that or some other job. March 7, 1923 The Mill Mutuals AGENCY Lansing, Michigan Representing Your Home Company, The Michigan Millers Mutual Fire Insurance Co. And 22 Associated Mutual Companies. $20,000,000.00 Assets ea mene Is Saving 25% or More Insures All Classes of Property ROBERT HENKEL, Pres. A. D. BAKER, Sec.-Treas. Finnish Mutual Fire Insurance Co. ORGANIZED IN 1889. AMOUNT OF INSURANCE IN FORCE DECEMBER 3ist, 1922 ____$6,033,803.00 TOTAL ADMITTED ASSETS DECEMBER Bene, Spee ce ee 264,586.56 NET CASH SURPLUS OVER ATLL LIABILITIES 212,718.32 DOUBLE DIVIDEND PAID IN 1922, Three and Four Year Periods __ 49,113.47 DIVIDENDS PAID POLICY HOLDERS SINCE ORGANIZATION __ 453,374.50 FIRE LOSSES PAID POLICY HOLDERS SINCE ORGANIZATION 262,478.56 Assets per $1,000. of Risk ___ $43.68 Surplus per $1,000. of Risk ____ $35.25 Loss Ratio to Premiums ______ 36144% Expense Ratio to Premiums __ 18%% Loss Ratio to Income ee eee Expense Ratio to Income ______ 17% Average Loss Ratio of Stock Average Expense Ratio of Stock Companies 220 56% Companies 2 42% DIVIDEND FOR 1923 207% MERCANTILE AND DWELLING RISKS SOLICITED Are you saving 50% on your insurance costs? You should investigate. Write for further information to C. N. BRISTOL, Gen. Ast. FREMONT, MICHIGAN F. A. ROMBERG, Gen. Mer. CALUMET, MICHIGAN @ i i 4 seh ANCA oe rt tes Bamrnnmnnne March 7, 1923 MICHIGAN TRADESMAN Rubber Merchandise Most Abused of All Footwear. In most cases when rubber goods are returned to the store by customers because of damage, it is generally the fault of the wearer or poor fitting. With proper care rubbers and rubber footwear will almost always give sat- isfactory wear. Rubbers are the most abused of all footwear. First it is important to store rubbers in a cool and dry room. Rub- ber footwear should never be exposed to dampness or heat and tissue paper is used to prevent rubber goods from touching. Unless rubbers and over-wear goods fit the shoe properly unusual wear is centered on a special part of the foot- wear and it will give away first in that spot. In the case of flapping arctics the jersey cloth uppers are subject to unusual service because of the con- tinual rubbing as the person walks. A woman with a high instep may not buckle the lowest buckle thus causing friction between the bulging cloth at the ankle and resulting in the arctic wearing through. The novelty over-gaiters should al- ways fit the shoe perfectly, otherwise one or two parts of the gaiter will be called upon for unusual service and give away quicker. The same applies to rubbers. Unless the rubber is correctly fitted to the shoe at the heel, it wili wear out quicker and the customer generally feels that the original merchandise was faulty. Yet a woman often enters a store wearing a low heel shoe, buys a pair of rubbers to fit, and the next day wears the rubbers over a shoe made over an entirely different last. Manufacturers of rubber over-wear merchandise are constantly receiving complaints regarding poor wearing footwear. Almost without exception an investigation proves poor fitting or improper care of the merchandise was responsible. The merchant who fails to fit rub- bers and over gaiters correctly is one who generally has the most complaints regarding this type of footwear. Rubber goods should never be ex- posed to the heat, yet many people place them near radiators and on trains place their feet on the steam- pipes. Rubber footwear should never be hung at the ceiling, yet in many of the country stores one finds rubber boots and shoes suspended from the ceiling. Asked why he did this, one country store keeper replied he could look up and read the sizes from the floor and he didn’t have to pull out so much stock. The store was heated by an old-fashioned stove which drove its heat toward the ceiling. In this case the boots were being damaged be- fore reaching the consumer. Sa'esmen from the rubber factories report wholesalers are ordering earlier and in larger volume this year. The factories are rushed to capacity, in most instances and there is an ac- tive demand for labor. Orders in some plants have piled up and some wholesalers who expect shipments about April 1 will not receive deliver- ies until later. Rubber footwear makers do not look for the return of high boots. A certain percentage of high boots are always worn by conservative women, but the tremendous hold the low shoe has with the younger women, has been the opening rubber footwear companies needed. They have taken advantage of this, and their creations and the intro- duction of the style element has met with response. Manufacturers are go- ing ahead with the conviction the low shoe will continue in. vogue next win- ter at least. ———_>> > White Oxfords Promise Well. The favor with which white buck- skin oxfords for men have met at Miami, Palm Beach and other well- known resorts this winter is being re- flected to a considerable extent in the way this footwear is being bought for spring by retailers in the larger cities. With the more conservative trade all- white shoes are taking best, while buyers who lean toward novelties are purchasing oxfords showing the use of tan calf, black calf and other leather saddles in combination with the buck- skin. A good many of the popular models are made plain, but some of them are trimmed with foxings and wing tips. The oxfords in question do not really come into the sport shoe category, but are designed chiefly for street and beach wear. ——_——_> 22 Southern Advice to Germans. Nashville, Tenn., March 6—Could not Germany learn a lesson from the South? We fought four years, lost our slaves, money and almost every thing we had. Our Jands grew up in bushes and briars, our stock had been eaten up, many homes burned, thou- sands of our best men killed. We were whipped, then ruled by carpet- baggers and scalawags and ungrudg- ingly have been. paying pensions to soldiers who whipped us nearly sixty years ago. From the day we laid down our arms we went to work, in- stead of whining and sending out propaganda, trying to enlist the syni- pathy of somebody, as Germany is do- ing to-day. Working is why the South is getting rich and richer as the days go by. A good licking is not bad for anybody sometimes if he ac- cepts it as we did—gets up and digs. J. B. Martin. Grades in Business by Stocking HIRTH-KRAUSE Shoes — } rel ES ! MORE a MILEAGE HI KR PLAYMATE RUTH SURE-SNUG No. 407 $3.75 BECAUSE. They Have Instant Business Acceleration They Have Frompt ‘Pick Up” in Sizing in They Are Grief Defying and Style Expressing They Hold the Road, and Insure Pride of Ownership They Have a Pull of Sale in High Gear on the Steepest Hill of Competition Without Any Labor or Noises of Dis- satisfaction. CLIMB IN NOW. LET US DEMONSTRATE TO YOU WHAT GOOD TRAVELERS THEY ARE. HIRTH-KRAUSE COMPANY From hide to you. Shoe Mfgs. and Tanners Grand Rapids, Mich. You Will More Securely Make the Spring = Summer ‘5 10g LEADERS Spring is nearly here. Soon your customers will be calling for oxfords. You'll want to be prepared with the H-B line of $5 to $6 leaders. Every week we're telling to Michigan folks in the two state farm papers about H-B shoes, and sending them to YOU to buy. Cash in on this advertising by featuring Herold-Bertsch goods in your windows and adver- tising, and stocking the complete H-B line. HEROLD-BERTSCH SHOE COMPANY GRAND RAPIDS reer rreenrcagnenesaesnnctannastincresnrsarshemnansecasisees aseniseangicis March 7, 1923 Experience Succeeds Inexperience at Bancroft. The furniture and lease of the Ban- croft House, at Saginaw, has been taken over by the United States Ho- tel Co., which conducts the Durant, at Flint; the new ‘hotel at Windsor; the Rochester, at Rochester; and several other Eastern and Canadian hotels. The amateur management which made the hotel a joke in the estimation of the traveling public has been replaced by experienced management which will do all it can to overcome the un- fortunate environment and bad repu- tation the hotel acquired under the or- iginal management. The Bancroft was wretchedly designed and cheaply constructed, but these defects will be greatly minimized by the organization which is now in control. The good people of Saginaw shou!d have built a thoroughly modern hotel while they were at it, but the Bancroft will prob- ably have to meet the requirements of the traveling public until the growth of Saginaw, which is now assured, makes it necessary to create another and more creditable hostelry. Apropos of the above change from competence to incompetence, the fol- lowing correspondence will ‘be of in- terest: Saginaw, Aug. 19—Owm page 33 of the Michigan Tradesman published Wednesday, August 9, 1922, appears an article under the heading “Gabby Gleanings From Grand Rapids,” a por- tion of which article is false, malicious and libelous, which article has refer- ence to the Bancroft Hotel, Saginaw, in which it is claimed: The Bancroft House (Saginaw) is a good deal of a joke in some respects. The corner rooms in the hotel were planned without baths, according to the statement of the assistant manager. The baths which were installed in other rooms comprise four foot tubs —about large enough to bathe a small child, but utterly inadequate for the use of adults.. The dining room is kept delightfully cool by means of fans and the food is excellent and well cooked. The service in the diriing room is poor, due to lack of proper supervision on the part of the head “waiter. The directors of the Bancroft Ho- tel Company have requested us to write you asking for a retraction of this article, pursuant to the laws of the State of Michigan. The statement that the corner rooms were planned without baths, accord- ing to the statement of the assistant manager is untrue. These are suites of rooms comprised of a living room, bed room and bath. Further, the hotel has no assistant manager and a state- ment of this kind never could have been made by any one in authority. You further state, “The baths which were installed in other rooms comprise four foot tubs—about large enough to bathe a small child, but utterly inade- quate for the use of adults.” This statement is not true as the tubs in all rooms are five feet long and two and one-half feet wide. You also claim that the service in the dining room is poor due to the lack of proper supervision on the part of the head waiter. This fact is not true as the head waitress is a very fine lady ‘and performs her ‘service to the satisfaction of the guests, the manager and the board of directors. We desire this retraction to be pub- lished in the same type and in the same position that this article appear- ed in. The directors and manager of the hotel cannot understand how such an article could have been published in the Michigan Tradesman. Beach & Beach. Grand Rapids, Aug. 22—Your letter to ‘hand and contents noted. I wrote the item you refer to, which was based on my personal experience at the Bancroft House. I wrote in advance for three rooms, describing exactly what I wanted. I received a reply, signed “Assistant Manager,” stating that I had been as- signed rooms in exact accordance with my requirements. When I arrived the clerk assigned me rooms which were not in keeping with my written request and the As- sistant Mianager’s statement. I de- murred to accept the rooms, whereup- on the clerk said: “Wait.” I will call the “Assistant Manager.’ The latter appeared and said he was sorry he could not furnish me the rooms I had requested by letter, because none of the corner rooms were constructed with baths. I asked him why he had written me as he did and then failed ’to make good, to which he made a confused and somewhat incoherent reply which I did not understand. I took the rooms assignéd me under protest, telling him very plainly that that was my first and last visit to the Bancroft so long as it did not keep faith with its guests. All the statements made in the item you complain about are ‘based on fact, except, perhaps, the statement regard- ing the length of the bath tubs. I did not measure them and if you want a correction of this item, same will be cheerful'y forthcoming. I cannot retract any other essential feature of the item without stultifying myself, which I will not consent to do under any circumstances. I do not regard the item I wrote as libelous. I do not believe that any judge would construe it as libelous. If you think it is you have, of course, re- course to the law. I have had thirteen libel suits during the forty years I have published the Tradesman and won out every time. I shall confident- ly expect to win in this case, because I can prove every material statement I made; in fact, I never make any state- ment in the Tradesman which I am not prepared to prove. : I always write in advance for hotel reservations and almost invariably get what I ask for. If your Assistant Manager had not deceived me and promised me what he later on admitted Stop and see George, HOTEL MUSKEGON Muskegon, Mich. Rates $1.50 and up. GEO. W. WOODCOCK, Prop. The Pantlind Hotel The center of Social and Business Activities. Strictly modern and _fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in connection. 550 rooms Rates $2.50 and up with bath. New flotel pans ¢ GRAND RAPIDS Rooms without bath, U ; $1.50- ore. oe. ows r nion Club” Breakfast 20c to 75c or a la Carte. Luncheon 50c. Dinner 75c. Wire for Reservation. IN THE HEART OF THE CITY Division and Fulton { $1.50 up without bath RATES ) $559 up with bath CODY CAFETERIA IN CONNECTION Hotel Rowe SAFETY COMFORT ‘ ELEGANCE WITHOUT EXTRAVAGANCE. Cafe Service Par Excellence. Popular Priced Lunch and Grill Room. Club Breakfast and Luncheons 35c to 75c. Grand Rapids’ Newest Hotel. 350 Rooms - - 350 Servidors - - Circulating Iced Water. Rates $2 with Lavatory and Toilet. HOLDEN HOTEL CO. Cc. 250 Baths $2.50 with Private Bath. L. HOLDEN, Manager. eee eee eee one 7 March 7, 1923 he could not furnish, I would have gone to Detroit or some other city, in- stead of going to Saginaw. Unlike some newspaper men, I have never accepted a courtesy from a hotel in my life. I insist on getting what I pay for and paying for what I get. One of the few exceptions to this rule was on the occasion of my visit to Saginaw, which I took every precau- tion to make pleasant instead of un- pleasant, but was marred by false representations on the part of one of your official representatives. I have no personal feeling in the matter what- ever and have no grievance against any director or. stockholder of the Ban- croft House. I wrote the item in the confident belief that it would result in good to the Hotel, because it would convince the management that it does not pay to promise a guest something which cannot be furnished, owing to radical defects in the planning of the Hotel. I ‘have written more severely about the Statler Hotel than I have of your little hotel. Instead of flaring up and consulting a lawyer, Mr. Statier him- self wrote me a two page personal let- ter from New York, thanking me for my honest criticism of his hotel. He profits by criticism, instead of resent- ing it. The same is true of Boyd Pantlind. I am a stockholder in his hotel. We are directors in the same bank. He says I am his most severe critic, but he insists that he profits by my sug- gestions, because he knows they are based on fact and made by a man of long experience who is absolutely fair. He further says I am a freak, because I am the only newspaper man he has known for forty-five years who has never accepted as much as a cigar or a bottle of wine from him as a cour- tesy. If you will look into the hotel busi- ness a little, you will find that only the amateurs and incompetents shrink from criticism. Hotel men of long ex- perience cultivate criticism and wel- come the suggestions of any guest who tells them the truth about their hotels. A. Stowe. —_—_++ > Concerted Effort To Secure Licensing Legislation. At the recent annual convention of the Retail Grocers and General Mer- chants Association, a resolution was adopted favoring the enactment of a bill by the Legislature creating a Board of Food Examiners to license retail grocers and meat dealers, the same as druggists are now licensed. The matter was referred to the Ex- ecutive Committee and Legislative Committee and the Executive Com- mittee subsequently instructed Paul Gezon, of Wyoming Park, to prepare the draft of a bill and submit it to the Legislative Committee. This he has done, so far as the preliminary work is concerned. He has placed the draft in the hands of Hon. Ate Dykstra, the Grand Rapids grocer, who is a mem- ber of the Legislature, who will turn it over to the Attorney General’s office so that it may be whipped into shape. The plan so far contemplates the creation of a Board of five mem- bers to be appointed by the Governor for one, two, three, four and five years, so that a new appointment will be made every year. The plan is, of course, to exempt men who are now in trade from examination. They will be given license without examination on payment of $1 per year. Men who start in business hereafter will be obliged: to pass examination before the Board of Food Examiners and pay $5 for license, which is subject to re- newal from year to year on payment of $1, MICHIGAN TRADESMAN It is hoped to be able to bring this project around so that the law may go into effect by July 1. If so, all who apply for registration before that time will be given a license without ex- amination. After that time every one must pass examination. 41 Livingston Hotel GRAND RAPIDS European Rates $1.25 to $2.50 per day OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $i.50 and up EDWARD R, SWETT. Mer. Muskegon t3 Michigan Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. Western Hotel . BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reason- able. WILL F. JENKINS, Manager. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Beach’s Restaurant Four deors from Tradesman office QUALITY THE BEST 3 Short Blocks from Union Depot and Business Center HOTEL BROWNING MOST MODERN CONSTRUCTION IN GRAND RAPIDS ROOMS with Duplex Bath $2.00; With Private Bath $2.50 or $3.00 HOTEL WHITCOMB St. Joseph, Mich. European Plan Headquarters for Commercial Men making the Twin Cities of ST. JOSEPH AND BENTON HARBOR Remodeled, refurnished and redecor- ated throughout. Cafe and Cafeteria in connection where the best of food is ob- tained at moderate prices. Rooms with running water $1.50, with private toilet $1.75 and $2.00, with private bath $2.50 and $3.00. J. T. TOWNSEND, Manager. Grand Rapids “Michigan Canned Foods for _ Michigan People” HE STORY of Michigan’s wonderful summers, its flavory fruit and succulent ! vegetables has been ofttimes repeated in every state of the Union. —And because of these climatic conditions that produce.such exquisite flavors it 1s not surpris- ing that Michigan surpasses in CANNED as well as in fresh fruits and vegetables. Thus the slogan, ‘‘Michigan Canned Foods for Michigan People,’’ has really a double mean- ing—for we who live in Michigan can best ben- efit by its resources, 365 days in the year. Look at the Label Michigan Canners’ Association a nan Teen TT oro cecanapunieeianiienasiieaaenGiad 42 MICHIGAN TRADESMAN March 7, 1923 i) GISTS SUNDRIES| i 4 stati) iy vena) in : : f= 27,3 = — x] ti - =" fn om NS bigs AAs “7 Gao =S HG HAA eg es pf See = WZ KO BAS Mich. State Pharmaceutical! Ass’n. President—George H. Grommet, De- troit. Secretary—L. V. Middleton, Rapids. Treasurer—E. E. Faulkner, Middleville. Executive Committee—J. " as A. FAQS ON oO I CS SOS ee = a Advertising Pays Give your customer a little gift with your name and ad imprinted on, and immedi- ately you create a good will which means _ additional business. We sell all kinds of Specialty Advertising. Write us for particulars Grand Rapids Calendar Co. 572-584 §S. Division Ave. Grand Rapids, Mich. Window Display Advertising Service Co. McMullen Building GRAND RAPIDS Service anywhere. Citizens Phone 62185. MICHIGAN See inher BN ota ie er seas aR hii itanhN RNa st iB e E me March 7, 1923 MICHIGAN TRADESMAN 43 Kent County Retail Druggists As- sociation. Grand Rapids, March 6—The Kent County Retail Druggists “Association held its annual election of officers at the Chamber of Commerce, Grand Rapids, on March 5. J. C. Dykema, Grand Rapids, was re-elected Presi- dent; M. N. Henry, Lowell, was elect- ed Vice-President; Earl DeKruif, Grand Rapids, was elected Secretary and T. P. Johnson, Grand Rapids, was elected Treasurer. Henry Riechel and Nels Eckberg were re-elected mem- brs of the Executive Committee. A. A. Dutmers, Grand Rapids, was select- ed as chairman of the local M. S. P. A. convention ‘committee. Plans were started to make the coming conven- tion of the M .S. P. A. the best one ever pulled off. The Kent County Retail Druggists Association will hold their annual stag banquet on the evening of April 3. Lou Middleton, Earl DeKruif and Tim Johnson will have charge of the banquet and a big time is expected. That the possible sidelines for the druggist ‘have not been exhausted is proven by William Barth, of Grand Rapids, Mr. Barth has added a line of typewriters to his drug stock and re- ports that the turnover is fully as good as that of smaller articles. _——>-2-9 How Much Fresh Air Do We Need? Hot Springs, Ark., March 5—Does a child or an adult or any animal need as much fresh air during rest and sleep as during wakeful activity? Cer- tainly not. During sleep and rest all the organs are more or less equiescent and the amount of oxygen required for their functioning while in this con- dition of reduced activity is but a frac- tion—in the case of some of them, the brain for instance a small fraction— of what is need for the active state. Comfortable warmth of the whole body is more esseential to sound, re- freshing sleep than an abundance of fresh, cold air. The colder the air the greater the amount of heat and mois- ture that will be abstracted from the body by respiration, with the obvious result of stimulating an otherwise un- necessary activity of the heat produc- ing apparatus. When either child or adult has had enough sleep he will naturally awake, and such awakening will be as a rule gradual, and will be, or ought to be, accompanied by con- siderable stretching, yawning, etc., so that the various vital organs, especially those controlling the circulatory and respiratory systems, may be gradually brought up to “concert pitch,” Let all be advised not to awaken a child or anybody suddenly or forcibly (ex- cept, of course, in a case of extreme danger, as from fire), since such a course is fraught with danger. Robert McAdam. a Backward Turks. Toledo, March 6—Outside of war- fare, the only peaceful activity of the Turk that is worth speaking of is ag- riculture, and yet the Turk of to-day is using the same primitive methods as the primitive man, because his great ignorance and superstition will not allow him to accord a receptive attitude toward modern machinery and methods. All the public works of any account that are to be seen in Turkey belong either to the Europeans or the Christians. The only railways built belong to the French, English and Germans, their personnel consist- ing mainly: of foreigners and Chris- tians. In the shipping industry again, the Turks have nothing to show, this field being almost exclusively in the hands of the Greeks or the foreigners. The same is true of commerce and education. During their six centuries of sway over European and Asiatic Turkey, in spite of the everyday op- portunities for contact with Western ideas, they have not to show one single invention to the credit of their race. Anthony Elsfopulo. -—_—_o->- Her Problem. The real estate man was anxious to close the deal. “Why, I tell you, Mrs. Dunmore, this tobacce plantation is a real bargain. What are you worrying about?” The prospective but inexperienced purchaser pondered. “I am not worry- ing, particularly,” she said, “but I was just wondering, if I bought it, whether to plant cigars or cigarettes.” ——_>+-.—___ Difficulties are things what men are. that show Detroit, for the specifications and prices, Suggestions for Spring Soda Fountains and Store Fixtures Remember we are state distributors, outside of Guarantee Iceless Soda Fountains Grand Haven, Michigan Wilmarth Show Case Co. Grand Rapids Our Mr. Olds will be pleased to call on you with Hazeltine & Perkins Drug Co. Grand Rapids, Michigan WHOLESALE DRUG PRICE CURRENT Prices quoted are Acids Boric (Powd.) -. 17%@ 25 Borix (Xtal) ----17%@ 25 Carbolie —.. 54@ 61 Cries 62@ 70 Muriatic -__-_--. 34%@ 8 Wittie 2 9@ 15 Oxatie 2225 20%@ 30 Sulphuric ~__-__. 3%@ 8 ‘Tartaric <= 2500 40@ 50 Ammonia Water, 26 deg. -. 10@ 18 Water, 18 deg. _. 8%@ 13 Water, 14 deg. _. 6%@ 12 Carbonate ____. — 20@ 25 Chloride (Gran.) 10@ 20 Balsams Copaiba --_...-.. 60@1 00 Fir (Canada) -_ 2 50@2 75 Fir (Oregon) ___ 80@1 00 Bar) ce 3 50@3 75 Or oe 1 35@1 60 Barks Cassia (ordinary) 25@ 30 Cassia (Saigon). 50@ 60 Sassafras (pw. 45c) @ 40 Soap Cut (powd.) SUG) 15@ 20 Berries Cubeb 222 1 50@1 75 Se 25@ 30 Jumper. 7@ 15 Pricky Ash ___.._.. @ 30 Extracts Ejcorice. (20 60@ 65 Licorice powd. _. 70@ 80 Flowers Ariicg. oo 25@ 30 Chamomile (Ger.) 40@ - 59 Chamomile Rom 1 75@2 00 Gums Acacia, 1st ~_--_-_ 50@ 55 Acacia, 2nd ___-_-_ 45@ 50 Acacia, Sorts -_._. 30@ 35 Acacia, powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 36 Aloes (Soc. Pow.) 70@ 75 Asafoetida --.._- Soe 75 POW. oo 1 00@1 25 Camphor -....- 1 20@1 30 Guaiae 2. @ 90 Guaiac, pow’d -. @1 00 ane @ 75 Kino, powdered_ @ 85 Myr ee @ 80 Myrrh g 85 Myrrh, powdered. 95 Opium, powd. 11 00@11i 20 Opium, gran. 11 tetat 20 Shellac ~- ___-_- 1 20 Shellac Bleached i tr 25 Tragacanth, pw. 2 25@2 50 Tragacanth -_.. 2 50@3 00 Turpentine —..... 25@ 30 Insecticides Arsenic _ 184%@ 30 Blue Vitrioi, bbl. @ 7% Blue Vitriel, less 84@ 15 Bordeaux Mix Dry 14@ 29 Hellebore, White powdered -_.... 20@ 30 Insect Powder ~. 70@1 00 Lead Arsenate Po. 28@ 41 Lime and Sulphur Dry 0944 @241% Paris Green -_-_. 38@ 52 Leaves Buchu 2206 1 75@1 90 Buchu, powdered @2 00 Sage, Bulk --._.. 25@ 30 Sage, %4 loose —__ @ 40 Sage, powdered_. @ 35 Senna, ‘lex. -._ 75@ 80 Senna, Tinn. --.. 30@ 35 Senna, Tinn. pow. 25@ 35 Uva. Urai .._. 20@ 25 Olis Almonds, Bitter, ue 2 Almonds, Bitter, artificial _...__ 4 00@4 25 Almonds, Sweet, true -..._...... 80@1 20 nominal, based on market the day of issue. Almonds, Sweet, imitation ~~... Amber, crude -.'2 00@2 Amber, ee 2 25@2 Avige oo 25 : Bergamont -.--- -- 5 00 Cajeput —-.-.. 3001 Cages oo 3 25@3 Castor: 220 1 44@ Cedar Leaf _.... 1 50@1 Citronella _ _---- t Cloves <2 2. 3 00@3 Cocoanut —------ 25 4 Cod Liver -~_--- 1 30@1 Croton <2... 2 00@2 Cotton Seed -_.. 1 25@1 Cubebs 22 8 50@8 Higeron -_ ~~~. 4 00@4 Eucalyptus -..._ 90@1 Hemlock, pure_._ 2 00@2 Juniper Berries. 2 00@2 Juniper Wood... 1 50@1 Lard, extra _... 1 35@1 Lard, No. 1 __. 1 25@1 Lavendar Flow 5 25@5 Lavendar Gar’n _ He Lemon {2.2 1 50@1 Linseed Boiled bbl. @1 Linseed bid less 1 15@1 Linseed, raw, bbl. @1 Linseed, ra., less 1 1301 Mustard, artifil. oz. @ Neatsfoot ------ 1 25@1 Olive, pure --.. 3 75@4 Olive, Malaga, yellow ~~~... 2 15@3 olive, gf osm green —-....-. 2 5g? Orange, Sweet. 4 50@4 Origanum, pure oe Origanum, com’! 1 00@1 Pennyroyal -... 2 50@2 Peppermint -... 4 75@5 Rose, pure ~_.. 12 00@16 Rosemary Flows 1 25@1 1 00 25 50 50 Sandalwood, ) ae 11 00@11 25 Sassafras, true 1 50@1 80 Sassafras, arti’l ; pe 25 Spearmint ~_--~- 00@4 25 Sperm 2 i 3002 05 Tansy << 14 00@14 25 ‘Par, Poe ooo 50@ 65 Turpentine, bbl. ~._@1 65% Turpentine, less 1 72@1 80 Wintergreen, Fede fo 6 75@7 00 Wintergreen, sweet birch 220002 o 3 75@4 00 Wintergreen, art 1 00@1 25 Wormseed __-._ 6 00@6 25 Wormwood __. 12 50@12 75 Potassium Bicarbonate — ____ 35@ 40 Bichromate —_.--- 15@ 25 Bromide ~_~~----_-. 45@ 50 Carbonate 2. 30@ 35 Chlorate, gran’r 23@ 30 Chlorate, powd. OF Stal 2 6@ 25 Cyanide 2... 35@ 50 lodide: 2) 4 61@4 84 Permanganate -. 25@ 40 Prussate, yellow - 45@ 55 Prussiate, red -. 65@ 175 Sulphate ----_-__ 35@ 40 - Roots Alkanet 20 i007 3° 25@ 30 Blood, powdered. 30@ 40 @aiamus 22.0 2 35@ 75 Elecampane, pwd 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered -... 55@ 60 Ginger, Jamaica 60@ 65 Ginger, Jamaica, powdered -... 42@ 50 Goldenseal, pow. 5 50@6 00 Ipecac, powd: -. @3 00 Licorice ~_-.-_-. 40@ 45 Licorice, powd. 20@ 30 Orris, powdered 30@ 40 Poke, powdered 30@ 35 Rhubarb, powd. 85@1 00 Rosinwood, powd. 30@ 35 Sarsaparilla, Hond. eronnd. 1 00 Sarsaparilla Mexican, round (2022 @ 50 Seuils 2 35@ 40 Squills, powdered 60@ 70 Tumeric, powd. 17@ 25 Valeran, powd. 40@ 50 Seeds Anise. oe se 33@ 35 Anise, powdered 38@ 40 Bird, ts 13@ 15 Canary = 22.8 10@ 15 Caraway, Po. .55 44@ 50 Cardamon -... 1 80@2 00 Celery, powd. .45 35 40 Coriander pow. .35 25 30 Di 10: 20 Fennell ~_.-.-_--_ 25@ 60 Pigeon 734@ 13 Flax, ground -_ 07%@ 13 Foenugreek pow. 12@ 20 Hemp #0 8@ 15 Lobelia, powd. -.__ @1 25 Mustard, yellow_. 15@ 25 Mustard, black _. 15@ 20 Poppy =.= 30@ 40 — Sessa 2 75@3 00 Rane oo eg 20 Sabadilia Sosa aes 30 Sunflower -..-.. Z Worm, 7 ie 4 Worm Levant .. 4b Tinctures Aconite —.- 1 80 POCE oe 1 45 AYMCA @1 10 Asafoetida —-_____ @2 40 Belladonna ______ @1 35 Benzom — @2 10 Sse gg Comp’d @2 65 bee 2 55 Cantharadies gs 85 Capsicum —__.____ 2 20 Catechu —_...___ 1 75 Cinchona —____. Se 210 Colchicum ______ @1 80 Cubeps oo i. 3 00 Digitalis 2.0 1 80 Gentian. 1 35 Ginger, D. S. __ 1 80 Guaiae: 2 @2 20 Guaiac, Ammon. @2 00 ROG: oe 95 Iodine, Colorless 1 50 aEOW, Clg. 5 1 35 BONG | gi 40 Myre 0 @2 50 Nux Vomica ____ 1 55 Opin 33 50 Opium, Camp. __ @ 85 Opium, Yieadors a. 3 50 Hiubarb. 02 1 70 Paints. Lead, red dry _. 144@14% Lead, white dry 144@14% Lead, white oil _ 144@14% Ochre, yellow bbl. @ 32 Ochre, yellow less 24%@ _ 6 Putty 2 5@ 8 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Whiting, bbl. @ 4% Wet @ 10 L. H. P. Prep... 2 80@3 00 Rogers Prep. -_ 2 80@3 00 Miscellaneous Acetanalid _... 47%@ 5% Alum 08@ 12 Alum. powd. and eround o9@ 15 Bismuth, Subni- trate: 2200 3 85@4 00 Borax xtal or powdered ____ o7@ 13 Cantharades, po 1 75@5 00 Calomel -_..-.. 1 76@1 9¢ Capsisum, pow’d 48@ 5 Carmine —.. 2. 6 00@6 6¢ Cassia Buds -.. 25@ 30 Cloves: 2.0 47@ 50 Chalk Prepared. 14@ 16@ Chloroform __-_ 57@ 6 Chloral oe : ‘an 8 Cocaine: 2... 60@12 25 Cocoa Butter _. 5 5 Corks, list, less i0gs0% Copperas 2a: 2%@ 10 Copperas, Powd. 4@ 10 Corrosive Subim 1 4801 63 Cream Tartar -_.. 35@ 45 Cuttle bone -... 55 75 Dextrine % 15 Dover’s Powder 3 50@4 00 Emery, All Nos. 10 15 Emery, Powdered 8 “ Epsom Salts, bbls. @ Epsom Salts, less one 10 Ergot, powdered os 15 Flake, White -._.. 15 20 Formaldehyde, Ib. 21@ 30 1 30@1 50 oOow Gelatine Glassware, less 55%. Glassware, full case 60% Glauber Salts, bbl. @03% Glauber Salts less * 10 Glue, Brown ~_.- 30 Glue, Brown Grd 1244 20 Glue, White —__. 35 Glue, White Grd. 20 35 Glycerine ~~... 24 32 One 2208 os 65 75 FOGG 2 : 30@6 75 Iodoform -~__.. 7 60@7 85 Lead Acetate _._ 18 25 Lycopodium —____ et 00 Mace: 22 eG: 80 Mace, powdered 95@1 00 Menthol ______ 11 oat 25 Morphine -_.... 8 70@9 60 Nux Vomica -__ @ 30 Nux Vomica, pow. 15 25 Pepper black pow. 32 35 Pepper, White -. 40 45 Pitch, ny 10 15 Quassi 25 ee 12 5 Quinine ~________ 72@1 33 Saccharine Salt Peter -..._ 11 Seidlitz Mixture 30 Soap, green --.. 15@ 30 Soap mott cast. 22%@ 25 Rochelle Salts .. ug 40 Soap, white castile Case. oe @11 50 Soap, white castile less, per bar .-- 1 25 Soda Ash ________ 34%@ 16 soda Bicarbonate 3%@10 Soda, Sal _______ 3@ 08 Spirits Camphor @1i 3 Sulphur, roll __.. 34%@ 10 Sulphur, Subl. --— fom 10 Tamarinds ._--.. 25 Tartar Emetic -_ 709 75 Turpentine, Ven. 50@2 25 Vanilla Ex. pure 1 75@2 25 Witch Hazel _. 1 47@2 00 Zinc Sulphate -. 06@ 16 MICHIGAN TRADESMAN March 7, 1923 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Bakers Chocolate Sago Tapioca Bel Car Mo Nut Butter Fruit Jars Olives Twine gs Smoked Meats DECLINED Rolled Oats AMMONIA - — Brand 16 oz., 2 doz. in carton. Silver Cloud, 3 ‘dz. sm. 4 80 Silver Ci'd, 2 dz. Silver Cloud, 2 dz. Ige. 6 70 One case free with five. 24, 10 Ib. pati: per doz. 8 20 15 lb. pails, per doz. 11 20 25 lb. pails, per doz 17 70 BAKING a. Calumet, 4 oz., doz. Calumet, 8 oz., doz. i 5 Calumet, 16 oz., doz. 3 35 Calumet, 5 Ib., doz. 12 75 Calumet, 10 Ib., doz. 19 00 K. C., 10c doz. ---. 92% K. C., 15e doz. -. 1 37% K. C., 20c doz. ---. 1 80 K. C., 25¢e doz. ---. 2 30 K. C., 50c doz. ---. 4 40 K. C., 80c¢ doz. ---- 6 85 Queen Flake, 16 oz. -- 2 25 Queen Flake, 100 Ib. keg 11 Queen Flake, 25 lb. keg 14 Royal, 10c, doz. —----- 95 Royal, 6 oz., doz. -. 2 70 Royal, a oz., doz. 5 20 Royal, 5 Ib. --------- 31 20 Rumford, oy doz. -. 95 Rumford, 8 oz., doz. 1 85 Rumford, 12 oz., doz. 2 40 Rumford, 5 lb., doz. 12 6% Ryzon, 4 0z., doz. _- 1 35 Ryzon, 8 oz., doz. -. 2 25 Ryzon, 16 oz., doz. -- 4 = Ryzon, 5 lb. ~------- 18 0 Rocket, 16 oz. doz. 1 3 BLUING Jennings Condensed Peari C-P-B “Seal Cap” 8 doz. Case (15c) ---. 3 75 Silver Cloud, 3 dz. sm. 3 80 Silver Cloud, 2 dz. lge. 3 80 with perforated crowns. One case free with five. BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat ---- 6 90 Pillsbury’s Best Cer’l 2 20 Quaker Puffed Rice_. 5 45 Quaker Puffed Wheat 4 30 Quaker Brfst Biscuit 1 90 Ralston Purina ------ 4 00 Ralston Branzos ---. 2 70 Shred. Wheat Biscuit : 85 Vita Wheat, 12s -__--- 80 Post’s Brands. Grape-Nuts, 24s ----.. 3 80 Grape-Nuts, 100s ---. 2 75 Postum Cereal, 12s -- 2 25 Post Toasties, 36s -- 2 85 Post Toasties, 24s -- 7 85 Post’s ae 24s ___. 2 70 OMS Standard Parlor, 23 Ib. 8 00 Fancy Parlors; 23 Ib. 9 50 Ex Fancy Parlor 25 Ib 10 00 Ex. Fcy. Parlor 26 lb Te 00 Rich & France ee No. 24 Good Value -- : wt Quality -___--_ 22 Miss Dandy -- . B- crap Soldier Boy, L. C., 10¢ 99 Soldier Boy, L.C., pail 7 32 Tuxedo, Gran. -. 15@1 49 Tuxedo, Gran. Cut plugs. 8 oz. tins -_ 8 92 Yale Mix., 15 vac, tin 1 40 — | 4 : 96 96 80 nd 95 95 ‘ ot iinet March 7, 1923 Liggett & Meyers Brands. Briar Pipe, doz. ~.-... 96 Cuban Star, L. C., 10c 96 Cuban Star, Pails, dz. Corn Cake, Gran. 5c 48 Corn Cake, Gran., 10c 96 Corn Cake, Gran., 25c 2 40 Corn Cake, Gran., 50c 4 80 Duke’s Mixture, 10c_. 96 Glad Hand, L. C., 10c 96 Growler, L. C., 10c_- 96 Growler, L. C., 25c-- 2 56 Growler, L. C., 50c__ 5 00 La Turka, Plug C, 15ce 1 44 Noon Hour L. C., 10c 96 QO. U., Gr. Cut P., 10c 96 Oo. U., C. P., 90c jars 9 00 Pilot, Long Cut, 25c¢ 2 Plow Boy, 10c, doz. 96 Plow Boy, 70c Pails_ Summertime, 10c, doz. 96 Summertime, 30c, doz. 2 90 Summertime, 65c Pails 6 50 Sweet Tip Top, 10c, dz 96 Velvet, Cut Plug, 10c 96 Velvet, Cut Plug, tins 1 53 Velvet, Cut Plug, 8 oz. 6 72 Velvet, C. Pl., 16 oz. 15 84 Yum Yum, 10c, doz. 96 Yum Yum, 70c pails 6 80 «a ~ Qo P. Lorillard’s Brands. Beechnut Scrap, doz. 96 Buzz, L. C., 10c, doz. 96 Buzz, L. C., 35c, doz. 3 30 Buzz, L. C., 80c, doz. 7 90 Chips, P. C., 10c, doz. 96 Honest Scrap, doz. -. 96 Open Book Scrap, dz. 96 Stag, Cut P., 10c, doz. 96 Union Leader, 10c tin 96 Union Leader, 50c tin 4 80 Union Leader, $1 tin 9 60 Union Leader, 10c, dz. 96 Union Leader, 15c, dz. 1 44 War Path, 35c, doz. 3 35 Scotten Dillon Co. Brands Dan Patch, 10c, doz. 96 Dillon’s Mixture, 10c 96 G. 0. P:., Bbc, doz. —— 3 00 G. O. P., 10c, doz. -- 96 Loredo, 10c, doz. --_ 96 Peachy, Do. Cut, 10c 96 Peachy Scrap, 10c, dz. 96 Peninsular, 10c, doz. 96 Peninsular, 8 oz., doz. 3 06 Reel Cut Plug, 10c, dz. 96 Union Workman Scrap, 10c, doz. Way Up, Way Up, OZ., Way Up, 16 oz., doz. 7 10 Way Up, 16 oz. pails 7 40 Yankee Girl scrap, l0c {6 Pinkerton Tobacco Co. Brands. American Star, l0c, dz 96 Big 9, Clip., 10c, doz. 96 Buck Shoe Scrap, 10c 96 Pinkerton, 30c, doz. -- 2 40 Pay Car Scrap, 10c, dz. 96 Pinch Hit Scrap, 10c 96 Red Man Scrap, doz. 96 Red Horse Scrap, doz. 96 J. J. Bagley & Co. Brands. Broadieat, . 106° =. 96 Buckingham, 10c, doz. 96 Buckingham, 15c tins 1 44 Gold Shore, 15c doz. -- 1 44 Hazel Nut, 10c, doz. 96 Kleeko, 25c, doz. --. 2 40 Old Colony, Pl. C. 17e 1 53 Old Crop, 50c, doz. -- 4 80 Red Band, Scrap, 10c 96 Sweet Tips, 15c, doz. 1 44 Wild Fruit, lUc, dos. ¥v Wild Fruit, 15c, doz. 1 44 Independent Snuff Co. Brands New Factory, 10c, doz. 96 New Factory Pails, dz 7 60 Schmidt Bros. Brands Kight Bros., 10c, doz. 96 Eight Bros., Pails, dz. 8 49 R. J. Reynolds Tobacco Co. Bran ds. George Washington, fe: doz. oo 96 Old Rover, 10c, doz. 96 Our Advertiser, 10c_- 96 Prinee Albert, 10c, dz. 96 Prince Albert, 17c, dz. 1 53 Prince Albert, 8 oz. tins, without pipes 6 12 Prince Albert, 8 02. and Pipes, doz. --- _ 8 8s Prince Albert, 16 oz. 12 96 Stud, Gran., 5c, doz. 48 Whale, 16 oz., doz. -- 4 80 Block Bros. Tobacco Co. Mail Pouch, 10c, doz. 96 Falk Tobacco Co., Brands. American Mixture, 35c 3 30 Arcadia Mixture, 25c 2 40 Champagne Sparklets, 30c, doz. 2 70 Champagne Sparklets, 90c, doz. 8 10 Personal Mixture _--- 6 60 Perique, 25c, per doz. 2 25 Serene Mixture, 16c dz 1 60 Serene - Mixture, 8 oz. 7 60 Serene Mixture, 16 oz 14 70 Tareyton Lundon Mix- ture, 50c, doz. ---- 4 00 Vintage Rilend, 25c dz. 2 30 Vintage Blend, 80 tins 7 70 Vintage Blend, $1.55). tins, doz. eer lSeree 90 Superba Tobacco Co. Brands. Sammy Boy Scrap, dz. 96 Cigar Clippings Havana Blossom, 10c 96 Havana Blossom, 40c 3 95 Knickerbocker, 6 oz. 3 00 Lieberman, 10c, doz. 96 WwW. O. W., 6 oz., doz. 3 00 Royal Major, 10c, doz. 96 Royal Major, 6 oz., dz. 3 00 Royal Major, 14 oz., dz 7 20 Larus & Bro. Co.’s Brands. Hdgeworth Ready Rub- bed, 17c tins ------ 1 62 Edgeworth Ready Rub- bed, 8 oz. tins, dz. 7 00 Edgeworth Ready Rub- bed, 16 oz. tins, dz 14 50 Edgeworth Sliced Plug, Iie. tims, dom... Edgeworth, Sliced Plug, 35¢c tins, doz. United States Tobacco Co. rands. Central Union, 15c, dz. 1 44 Shag, 15c Tins, doz. 1 44 Shag, 15c Papers, doz. 1 44 Dill’s Best, 16c, doz. 1 48 Dill’s Best Gran., 16c 1 48 Dills Best, 17e Tins 1 48 Snuff. Copenhagen, 10c, roll 64 Seal Blandening, 10c_ 64 Seal Goteborg, 10c, roll 64 Seal Swe. Rapee, 10c 64 Seal Norkopping, 10c 64 Seal Norkopping 1 Ib. 85 CONFECTIONERY Stick Candy Pails Standard 2 jE Coe 17 Jumbo Wrapped --- 18 Pure Sugar Stick, 600’s 4 20 Big Stick, 20 Lb. case 18 Mixed Candy Pails Kindergarten ~~~... 19 Beaders 16 oe OF 13 French Creams ------ 18 Cameg jo ee 19 Grocers) oe 11 Fancy Chocolates : 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 60 Milk Chocolate A A__ 1 95 Nibble Sticks 2 Primrose Choc. No. 12 Choe, 2-2 it Chocolate Nut Rolls — 1 90 Gum Drops __ Pails Anise) 2250 oe 17 Orange Gums -------- Na Challenge Gums -_---- 14 Wavorite 22 32 20 Superior .. 20 Lozenges. Pails A. A. Pep. Lozenges 17 A. A. Pink Lozenges 17 A. A. Choc. Lozenges 18 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods. Pails Lemon Drops -------- 18 O. F. Horehound Dps. 18 Anise Squares ------ 18 Peanut Squares. ___-__ 20 Horehound Tablets -. 20 Pop Corn Goods. Cracker Jack, Prize 3 75 Checkers, Prize 3 75 Cough Drops Putnam's 30 Simith Bros. 1 50 Package Goods Creamery Marshmallows 4 oz. pke., 12s, cart. 95 4 oz. pkg., 48s, case 3 75 Specialties. Arcadian Bon Bons.-_--. 19 Walnut Fudge 3 Pineapple Fudge Italian Bon Bons ~----- 8 National Cream Mints 25 Silver King M. Mallows 30 Hellow, Hiram, 24s -- 1 50 COUPON BOOKS 50 Economic grade -- 2 50 100 Economic grade _. 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly print front cover is furnished without charge. CRISCO. 36s, 24s and 12s. Less than 5 cases -- 21 Fiye cases —---------- 20% Term cases ~-8 2-22 20 Twenty-five cases --. 19% 6s and 4s Less than 5 cases ~_ 20% Five cases —--.------ 19% Tem Cases <5 os 19% Twenty-five cases CREAM OF TARTAR 6 lb. boxes 38 DRIED FRUITS Apples Evap’d Choice, blk. -- 15 Apricots Evaporated, Choice ---- 28 Evaporated, Fancy ---- 33 Evaporated Slabs ---._ 25 Citron 10 Ib. box —---------— 57 MICHIGAN TRADESMAN Currants : Package, 14 oz. ~------ 20 Boxes, Bulk, per lb. -- 20 Peaches Evap. Fancy, Unpeeled 20 Bvap. Fancy, Peeled -- 22 Peel Lemon, American ----- 26 Orange, American ----- 28 Raisins Seeded, bulk -------- 14 Seeded, 15 oz. pkg. -- 15 Seedless, Thompson -_ 13% Seedless, 15 oz. pkg. 14 California Prunes 90-100 25 lb. boxes --@10% 80-90, 25 Ib. boxes --@11 70-80, 25 lb. boxes ~-@12 60-70, 25 lb. boxes --@13 50-60 25 lb. boxes --@14 40-50 25 lb. boxes --@15% 30-40 25 lb. boxes --@18% FARINACEOUS GOODS Beans Med. Hand Picked -_ 09 Cal Eimas —_.._--_-- 1% Brown, Swedish ---. 08 Red Kidney —-.------- 09% Farina 24 packages -------- 2 10 Bulk, per 100 lbs. ---- 05 Hominy Pearl, 100 Ib. sack -. 2 50 Macaroni Domestic, 20 lb. box Domestic, broken bbls. 06% Armours, 2 doz., 8 oz. 1 80 Fould’s, 2 doz., 8 oz. 1 80 Quaker, 2 doz. —-___- 1 85 Pearl Barley Chester (2. 4 25 00 and 0000 ~---~------ 6 00 Barley Grits —-_.----- 5 00 Pe Seoteh; Ib: 2. == - 09 Spnt. Wo 2 08 Sago Mest india 0816 Tapioca Pearl, 100 Ib. sacks -- 8% Minute, 8 oz., 3 doz. 4 95 Dromedary Instant -_ 3 50 FLAVORING EXTRACTS Jennings Pure Vanilla Turpeneless Pure Lemon Per Doz. Deane 2). 7 ao 1% Ounce 2. ee 1 75 2 Ounce 22.2 2 75 St Once 2 3 00 26, Ounee 23 3 25 4 Ounce: 222 5 00 S Ounce, 2 8 50 7 Dram, Assorted _-_ 1 35 1%, Ounce, Assorted__ 1 75 FLOUR AND FEED Valley City Milling Co. Lily White, % Paper sack Harvest Queen, Light Loaf Spring Wheat, 24s Roller Champion 24% Snow Flake, 24%s -- Graham 25 lb. per cwt Golden Granulated Meal, 2 ibs., per cwt., N Rowena Pancake Com- pound, 5 lb. sack___ Buckwheat Compound, B ib. sack: eco Watson Higgins Milling Oo. New Perfection, %s_ 7 60 Red Arrow, %S ------ 7 80 Worden Grocer Co. American Bagle, Quaker, Pure Gold, Forest King, Winner. Meal Gr. Grain M. Co. Bolted: 222. Golden Granulated -_ 2 70 Wheat Mo. t tea 200) 1 25 VO. f° White = ooo 1 23 Oats Carlota 26200 51 Less than Carlots ------ 56 Corn Catiots 225507 81 Less than Carlots ~----- 86 : Hay Caviots 2.2 6 00 Less than Carlots -_ 20 00 Feed Street Car Feed -___ 35 00 No. 1 Corn & Oat Fd 35 00 Cracked Corn --_---- 35 00 Coarse Corn Meal -- 35 00 FRUIT JARS Mason, pts., per gross 7 45 Mason, qis., per gross 8 70 Mason, % gal., gross 11 76 Ideal Glass Top, pts. 8 95 Ideal Glass Top, ats. 11 10 Ideal Glass Top, % gallon GELATINE Jello-O, 3 doz. Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz, ------ 4 05 Plymouth, White. 1 66 HAND CLEANER 10c size, 4 doz. .-.-.. 3 60 15¢ size, 3. doz. =..._- 3 60 25¢c size, 2 doz. ------ 4 00 1 case free with 10 cases; % case free with 5% cases. HORSE RADISH Per doz. vt oz. 1 25 JELLY AND PRESERVES Pure, 30 lb. pails ---. 2 15 Pure 7 oz. Asst., doz. 1 20 Buckeye, 22 oz., doz. 1 75 O. B., 15 oz., per doz. 1 40 JELLY GLASSES 8 0%., per doz, 22. MATCHES. Blue Ribbon, 144 box. 7 56 Searchlight, 144 box. 8 00 Safe Home, 144 boxes 8 00 Red Stick, 720 1c bxs 5 50 Red Diamond, 144 bx 5 85 Cleveland Match Co. Brands Old Pal, 144 Boxes -_ 8 00 Buddie, 144 Boxes -- 5 75 Safety Matches. Quaker, 5 gro. case Red Top, 5 gro. case 5 25 MINCE MEAT. None Such, 3 doz. _. 4 85 Quaker, 3 doz. case -_ 3 75 Libby Kegs, Wet, Ib. 24 MOLASSES. . Goid Brer Rabbit No. 10, 6 cans to case 5 10 No. 5, 12 cans to case 5 35 No. 2%, 24 cans to cs. 5 60 No. 1%, 36 cans to cs. 4 60 Green Brer Rabbit. No. 10, 6 cans to case 3 65 No. 5, 12 cans to case 3 99 No. 2%, 24 cans to cs. 4 15 No. 1%, 36 cans to cs. 3 50 Aunt Dinah Brand. No. 10, 6 cans to case 2 85 No. 5, 12 cans to case 3 10 No. 2%, 24 cans to es. 3 35 No. 114, 36 cans to cs. 2 90 New Orleans Fancy Open Kettle --- 5d @hoide 22200 42 Wagie 2 28 Half barrels 5c extra Molasses in Red Hen, 24, 2 1 a Red Hen, 24, 2% Ib. Red Hen, 12.5 ib. .- Hed Hen, 6, 10 hh. Ginger Cake, 24, 2 lb. Ginger Cake, 24, 2% lb. Ginger Cake, 12, 5 Ib. Ginger Cake, 6, 10 Ib. O. & L. 24-2 Ib O. & L. 24-2% Ib. -- GO. & 1 6-10 Th. 2. 4 75 Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 24% lb Wh. L 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% Ib. Black 3 90 Dove, 6, 10 lb. Blue L 4 45 Cans. b. CR OTH 09 Wm Co DO Co OO DD oS o Palmetto. 24. 2% Ib. 4 15 NUTS. Whole Almonds, Terregona__ 19 Bras, Lareée ........- 14 Fancy mixed —-------. 20 Filberts, Sicily ------. 15 Peanuts, Virginia, raw 11 Peanuts, Vir. roasted 13 Peanuts, Jumbo raw 13% Peanuts, Jumbo, rstd 15% Pecans, 3 star ~------- 22 Pecans, Jumbo --_---. 80 Walnuts, California -_ 28 Salted Peanuts Fancy, No. 1 Jumbo ercerers reser 0 Shelled ~~ Almonds 22.2 2 55 Peanuts, Spanish, 126. Ib. bags == 13%, Bilberts 2 50 Pees 95 Walntts. 2:3 65 OLIVES. Bulk, 2 gal. keg ---- 4 00 Bulk, 3 gal. keg ---- 6 00 Bulk, 5 gal. keg ---. 9 Quart, Jars, dozen -- 6 4% oz. Jar, plain, dz. 1 5% oz. Jar, pl., doz. 1 10 oz. Jar, plain, doz. 2 75 16% oz. Jar, Pl. doz. 4 3% oz. Jar, stuffed — 1 8 oz Jar, Stu., doz. 3 9 oz. Jar, Stuffed, doz. 3 12 oz. Jar, Stuffed, dz. 4 PEANUT BUTTER. Bel Car-Mo Brand 8 oz. 2 doz. in case 3 20 24°17: ib. pails -2 5 60 12 2 Ib palls = 2 5 40 5 lb. pails 6 in crate 6 00 15. Ibs patis: 2. 18 oo lh. pails 17% 56 ib. tins 22 17 PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine -_ 12.6 Red Crown Gasoline, Tank Wagon: 2... 21. Gas Machine Gasoline 3 V. M. & P. Naphtha 26. Capitol Cylinder -_-. 42 Atlantic Red Engine_ 23. Winter Bigek. 22 9 = 13. (olarine STAT AS aed Iron Barrels. Medium Light —_. 59.2 Medium heavy 2.2.2: 61.2 AOANY 3 64.2 bextra heavy 69.2 Transmission Oil __-- 59.2 Finol, 4 oz. cans, doz. 1.40 Finol, 8 oz. cans, doz. 1.90 Parowax; 100, F Ib. <..6.7 Parowax, 40, 1 Ib. —. 6.9 Parowasx, -20; 2 tibe). TE Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 00 PICKLES Medium Sour Barrel, 1,200 count __ 16 00 Half bbls., 600 count 9 00 10 gallon, kegs ---- 6 75 Sweet Small 30 gallon, 2400 -_.__ 3 00 15 gallon, 2000 ~_---- 17 50 10 gallon, 800 ___L---_ 12 75 Dill Pickles. 600 Size, 15 gal. .... 00 IPES Cob, 3 doz. in bx 00@1 20 PLAYING CARDS Broadway, per doz. -- 2 40 4 Blue Ribbon 422. 00 @rickett --) 5 3 25 Bicycle 4 25 POTASH Babbitt’s 2 doz. ~----- 2 75 FRESH MEATS Beef. Top Steers & Heif. 11@15 Good Steers & Heif. 13@14 Med. Steers & Heif. i1@12 Com. Steers & Heif. 08@09 Cows Wop os ee ke 11 Ghee | 10 Lamb COO se eee 24 Modium =: 2. 23 POOW ous 18 Mutton G00: 225 ae 14 Medium | > 13 Peer, 32 45 Pork. Heavy hogs ---------- 08 Medium hogs -------- 11 Eijeht hoes > il Bone 2 8 16 Batts. 2 15 Shoulders -~---~--— 2S Piams: 20202 18 Spareribs ~----------- 12 Neck bones ---------- 05 PROVISIONS Barreled Pork Clear Back _. 23 00@24 00 Short Cut Clear 22 00@2 Clear Family__ 27 00@2 Dry Sait Meats S P Bellies __ 16 00@1 Lard 80 lb. tubs ----advance Pure in tierces 13 Compound Lard 13 @ b. tubs ~---advance . tubs __--advance . pails __--advance . pails __--advance . pails _---advance . pails __--advance Sausages Bologha.: 2255) Eiver 22 Sc Frankfort PORK os 18@ Headcheese Smoked Meats Hams, 14-16, Ib. 19 Hams, 16-18, lb. 19 Ham, dried beef fetes - 38 @ California Hams 12 @ Picnic Boiled Hams Boiled Hams __ 32 @ Minced Hams -. 14 Bacon =) os 22) -@ Beef Boneless -... 23 00@2 Rump, new -- 23 00@2 Mince Meat Condensed No. 1 car. Condensed Bakers =_— :; Moist in glass Pig’s Feet Kits, ¥% bblis., % ‘ebisc. SO: Ips. —- Casings Beef, round set __-- 14 Beef, middles, set__ 25 Sheep, a skein 1 75@ RICE Fancy Head ---~--~-.. 3 00 8 00 8 00 % @13% 138% Ye % % h 1 1 12 12 16 20 1 @22 @22 39 13 4 00 4 00 2 00 I 3 00 2 00 08 Blue Hose ......... 54%4@6 Broken ROLLED OATS Steel Cut, 100 lb. sks. 038% 4 75 Silver Flake, 10 Fam. 1 90 Quaker, 18 Regular -- Quaker, 12s Family -- Mothers, 25s, Ill’num 1 80 2 65 4 40 Silver Flake, 18 Reg. 1 46 Sacks, 90 lb. Jute —- Sacks, 90 Ib. Cotton__ SALERATUS Arm and Hammer -- SAL SODA Granulated, bbls. Granulated, 100 lbs es Granulated, 36 2% Ib. paekases: 22 COD FISH Middies 2.2 8. Tablets, 1 Ip. Pure ——— Tablets, % lb. Pure, GOR. Se Wood boxes, Pure —... Whole Cod Holland Herring Milkers, Y. M. Kegs Y. M. Half bbls. -- we 16 M. bbls. 3 00 3 15 3 75 22 Herring K K K K, Norway -- 20 00 8 lb pals: 3 1 40 Cut: hanch 2.2 1 00 Boned, 10 lb. boxes -. 16% Lake Herring % ‘bbl., 100 Ibs. ----- 6 00 Mackerel Tubs, 50 Ib. fancy fat 9 25 Tubs, 60 count ------ 5. 76 White Fish Med. Fancy, 100 lb. 1 3 00 SHOE BLACKENING. 2 in 1, Paste, doz. -- E. Z. Combination, dz. Dri-Foot, doz. Bixbys, Doz. Shinola, doz. STOVE POLISH. Blackine, per doz. —- Black Silk Liauid, dz. Black Silk Paste, doz. Enamaline Paste, doz. FEnamaline Liquid, dz. E Z Liquid, per doz. Radium, per doz. Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. Stovoil, per doz. 1 35 1 35 2 ry OO t> ol SB DERE EHR ee rs ° sar aed slat eg ea pea Jinx, 3 La 46 MICHIGAN TRADESMAN March 7, 1923 SALT SPICES. TEA Proceedings of Grand Rapid * s Bank- ding was not active and the property : Whole Spices. Japan. P finally went to Benjamin A. Vrieling for —,. a a TT. Allspice, Jamaica -- @13 Medium ------------ 34@38 ruptcy Court. $275 a order eae made paste: the Med. No. 1 100 ae iH oa xorg ---- 2 Choice ~------------ 45@56 Grand Rapids, Feb. 24—In the matter sale. The special meeting and sale was Lae a ah es oe Co Se ee 58@60 of Cyclone Motors Co., Bankrupt No. then adjourned no date. Patkers Moat. iD. 8 Gueee AS = ™ oO i oo 62 2202, the adjourned first meeting was March 5. On this day was held the piatiteas fer ine crenm intl a ice meee 1 Ib. pkg. Siftings ~---- 8 held at Benton Harbor, Feb. 19, and the. first meeting of creditors in the matter 100 Ib., each 95 ao echin 2. @ following proceedings were had: The of Anna Savacool doing business as Ter- Blocks, 60 Ib | 47 Mixed, — T -- 2 Gunpowder bankrupt was present by H. C. Hertz, race Hat Shop, Bankrupt No. 2226. The Butter Salt, = 1b. bbl. 4 50 Mixe a. tg a O45 Cholee 222 8 Secretary of the bankrupt corporation. bankrupt. was present in person. J. Baker Salt, 280 ib. bbl. 425 Noto © pkgs., oz. gi mae 38@40 W. H. Cunningham and W. J. Banyon, Claude Youdan was personally present 100, 3 Ib. Table _____ 6 07 See egs, se 40 attorneys, were present. The referee ap- or the creditors. Claims were proved 60, 5 Ib. Table ______ 5 57 Pe cinta ik ——- @ Ceylon pointed Frank D. Scherer, of Benton and allowed. The bankrupt was sworn 2. 10 ib tae 8G Oe ee @15 pekoe, medium ----- __ 33 Harbor, as trustee upon the failure of and examined by the referee and by Mr. 28 Ib. bags, butter __ 48 Melrose, fancy -------- 56 the creditors to agree upon a trustee. Youdan, without a reporter. The ex- 8s, oe Pure Ground in Bulk Several petitions to reclaim were- con- noes a oe the ee a i sidered and acted upon. The Secretar connrme oO her appeare 1a e eae os S50 Comcet aes of the company oan then sworn aa estate contained no assets except those Cassia. Canton _____. @22 Congou, Choice ... 35@36 examined before a reporter. The first Claimed as exempt and the estate was Ginger, African —--_-. @22 Congou, Fancy 42@43 ae then adjourned = date. — — podlah gir eg ie at waectne ‘ ae eb. 26. n this day an order to show . ’ ae em ~~ on Ool cause was made in the matter of Regle was then adjourned no date. Nitec @32 at erone 3g Brass Co., Bankrupt No. 2081, for the Rape Tine eee Pepper, Black _---- @18 a ean IE ag Pureoee of having the creditors consider Ask Old Timer a Question. Whi a and pass upon the offer of a certain . i mane eT on Fancy ----------------- 50 broker to take an option on the property Grand Rapids, March /—The con- Paprika, Spanish _--. @32 of the bankrupt and sell the same for not tributions of an_ Old Timer to the a ne ee ee CO a ae of oe oe aE Tae 1 35 Cotton,3 ply balls ---- 48 The creditors meeting will be held at the His historical sketches are of more Chili Powder, 15c ---- 5 Wool, 6 ply ----------- 20 office of special referee Kirk E. Wicks, than ordinary value, and he should Celery Salt, 3 oz. ---- . at his office at 633 Michigan Trust build- be encouraged by appreciative readers a i35 VINEGAR ing, Grand Rapids, why such proposition to continue to record his observations Onion Salt ----------- 135 Cider, 40 Grain ---__- 2 should not be taken and such option and m7 € th er cane 24 2 ibe 2 40 ee et 325 White Wine, 40 grain 17 agreement made by the trustee. and experiences of the past. a a is eee Ooze 777. 3 25 ©White Wine, 80 grain 22 Feb. 28. On this day were received I have found much that amuses me SS Kitchen Bouquet ---- 20 Oakland Vinegar & Pickle the schedules, order of reference and ad- jn his discussion of economic ques- Laurel Leaves ---.--- = > ‘Co.s Brands. judication in bankruptcy in the matter of ions especially the tariff. His oft- SOAP oe. 1 0Z. ------ 90 Oakland 7a Cider __ 25 Charles W. Morgan, Bankrupt No. 2239. oe Pp y 1 90 Blue Ribbon Corn —-_-- The matter has been referred to Benn fepeated assertion that complete free- Am. Family, 100 box 6 00 ete 2% “=... 90 Oakland White Pickling 20 M. Corwin as referee in bankruptcy. The dom in trade, has ever been the result Export, 120 box _-. 4 90 : oe No charge for packages. bankrupt is a resident of the city of under the terms of the revenue laws, Flake White, 100 box 5 25 Muskegon; and is a watchman by occu- d wh he D Fels Naptha, 100 box 5 60 STARCH WICKING pation: The schedules of the bankrupt enacted when the Democrats were in Grdma White Na. 100s 5 00 Corn No. 0, per gross ---- 60 list assets in the sum of $3,217, of which control of the Congress, is not justified Rub Nv More White Kingsford, 40 Ibs. ---- ag No. 1, per gross —--- = — gee ig a agro to the bank- by the record. Under all tariff laws, _. 5 50 Powdered, bags ----- a 7 suite Cisssic. 100 ‘box 5 25 peng ig > kee: -- 3 75 No 3 oo eres “7 495 134.21. The first meeting of creditors notably those of McKinley, Dingley, 20 Mule Borax, 100 bx 755 Cream, 48-1 —--------- 480 Peerless Rolls, per doz. 4g will be held at the office of the referee Morrill and Payne, enacted by Re- se. Beaune WE o,f Ge Marge J A ly gf ie creiors of publican, many articles of metehan ho ie ee eae Rochester, a doz. o) «Hill. County, Montana ____--_----- $276.36 £'6e eo —¥ on Sag were admitted P. Olive. 18 box 1100 Argo, 48 1 Ib. pkgs. -- 3 75 i ee RE Security State Bank, Havre, Mont. 350.00 free of duty, and in a larger measure Lava, 100 box _______ 490 Argo, 12 3 lb. pkgs. _- 2 74 WARE H. Earl Clack Co., Havre, Mont. 15.00 under the Wilson and Underwood Fummo, -” Poe, Se $ 8 Argo, 8 5 Ib pkes ce 2 30 bade = irk Jestrab, Bros., Havre, Mont. eo 8.00 acts. But there has never been a mo- Gunton Tar, ass 2 00 a et kes gisase ; 35 Bushels, narrow band, 10 Havre, Moot 2 15.00 ment since the organization of the Grandpa Tar, 50 Lge 335 Tiger, 48-1 __.._-____- g5 .,Wire handles ----- a + ‘° Havre Trading Co., Havre, Mont. 140.45 General Government when duties were Fairbank Tar. 100 bx 4 00 Tiger, 50 Ibs. ---_----_ 043% Bushels, narrow ban 0 Havre Mill Co., Havre, Mont. -— 22.85 not imposed upon imports, and col- Trilby, 100, 12¢ —_- 8 00 . OS a a Neer + omnes, Comtalls, lected. ‘Will Old Timer kindly fur- Williams Barber Bar. 9s 50 Bushels, wide band la. 15 Rat. oe 24.25 : : y Williams Mug, per doz. 48 CORN SYRUP. Market, drop handle_ Bond Lumber Co, Havre, Mont... 2646. nish to the Tradesman a statement of : Market, single handle 90 piper Howe Lumber Co., Havre the number of custom houses that Proctor & Gamble a ee = Mont, ..__---._.--___--------- 114.35 were closed under the operation of ; Splint, a =-------- +o. 6«6(Jesse B. King, no address ------ 36.00 ine ¢ ada t A : 5 b lot tea Splint, medium ------ Farmers Co-operative Assn., e tree trade laws he Claims were ore ne as Splint, small --------- 7 00 Waste: Moot 25.00 enacted by the Democrats in Con- ‘ Z ban Churns. U. S. Department of Agriculture -_ 70.00 ress? Also how many customs in- eee ee ee oe ce ee ee a ee ee ere, os ates crocs and marshals, employed to i as cakes: 3 65 Barrel, 10 gal., each-- 255 M. J. Culley, Havre, Mont. ____ 60.90 il h nei roe ee eee ee pan 6 gal. per gal. -. 16 Elsie E. Richardson, Grand Rapids 3,775.55 Collect the customs, imposed by tariff, P. & G. White Naptha 5 25 Egg Cases. March 2. On this day was held the were retired in the years when free Star, 100 No. 11 cakes 5 25 No. 1, Star Carrier-. 5 00 first meeting of creditors in the matter trade, as he claims, was in force in Star Nap. Pow. 60-16s 3 65 No. 2, Star Carrier-_ 1000 of George A. Reynolds, Bankrupt No. 2230. 14 Laited Skat 2: 3s 46 : : : tar Egg Trays 450 The bankrupt was present in person. e Unite ates: the custom Star Nap. Pw., 100-10s 3 85 Penick Gold s No. 1, Star & houses e and G Star Nap. Pw., 24-60s 4 85 enic olden syrup No. 2, Star Egg Trays 900 No creditors were represented, but sev- J were open an overnment eral were present in person. No claims officials were busily employed in col- CLEANSERS. ITCHEN ENZER 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. Climaline, 4 doz. Grandma, Lg — see Gran Large — Gold Dust, i008 eR ak Goid Dust, 12 Large Golden Rod, 24 Os. ce Laun, 4 dz. Luster Box, 54 ------ Miracle C., 12 oz., 1 dz Old Dutch Clean, 4 dz Queen org x ez. Rinso, 100 oz. ------_ — No More, 100, 10 Rub No More, 18 Lg. —— Cleanser, 48, 20 Sani Fiush, 1 doz. __ Sapolio, 3 "doz. Wyandotte. 6 4 4 : 4 00 a 6, 10 lb. .cans ~------- 2 12. 5 ib. cans 2 75 24, 2% Ib. cans -_---- 2 24, 1% lb. cans ------ 1 Crystal White Syrup 6, 10 7b. cans —.._.__ 2 95 12, 5 lb. cans ——----— 3 15 24, 2% Ib.-cans _----- 3 30 24, 1% Ib. cans ------ 2 25 Penick Maple-Like Syrup 6, 10 lb. cans —------- 3 70 12, 5 Ib. cans —------- 3 90 24, 2% Ib. cans ~----- 4 05 24, 1% lb. cans ------ 3 75 af = No. 1% ro, No. ’ — a) —___ Wants a Position. I want a place in your store. I will be one of your greatest work- ers. I wili get new business for you every day. IT will always be on the job. I will be on hand before the store opens in the morning. I will stay and work for you after all others have gone. I will always be enthusiastic about you. I will tell everybody about you and your merchandise. I will increase your efficiency many times. I am absolutely necessary to your business. I am the Window Card. oo. Ba RO a a ae a. eee Se Ne a Oe ae a ee Pw eS OD OM Ir tani so nse hae SRELIN March 7, 1923 MICHIGAN TRADESMAN 47 Wool Supplies and Woolen Fabrics. While prices of cotton profess, at least, to be based on the law of supply and demand, a!though neither is really more than guessed at in many in- stances, wool prices appear to depend wholly on what chance brings. World wool supplies are generally a matter of conjecture and they have, in recent years, been the subject of pools or combinations, here and abroad, whose avowed purpose was. to keep prices to certain fixed minimums. There seems, at present, to be plenty of wool available for all needs, and the supply in this country is certainly amp‘e. In Great Britain there is a certain amount of apprehension be- cause raw wool prices are relatively above what can be obtained for tops and yarns. Continental support in puying has helped to keep up wool prices- and so, to some extent, has purchasing by Japan which, until com- paratively recenty, did not figure in this field. The prices of crossbreds have gone un abroad mainly, it is said, because of American demand. At the auction sale at Adelaide, South Aus- tralia, on Friday there was a softening of prices for good wools. Whether this has any significance will appear this week when the London auction sales are resumed. At these the offerings will amount to 200,000 bales. The shearing season is beginning in this coustry and buyers are doing a little in looking after desirable clips. The actual amount of contracting, however, has not been large so far. As is customary at this period, the goods market does not possess many features of note. The American Woolen Company finally withdrew all its lines during the past week and the Pacific Mills closed out on its drees goods offerings. What kind of allotment the former will make has not yet been stated, but it is pretty well established that much scaling down will be necessary in certain con- structions. Some of the finer dress goods still remain to be shown, the openings of them for next Fall to oc- cur within the coming fortnight. Sales of both men’s and women’s wear are showing up well. —_+-s Novelty Braids Featured in Current Millinery. In the large collection of hats of va- rious ranges in the showrooms of one of the New York “quantity” man- ufacturers the current bulletin of the Retail Millinery Association of Ameri- ca says novelty braids are featured in a large way. “There is the straw paisley,” the bul’etin goes on, “which is a general favorite everywhere for the lower price ranges of Spring thats, and the various all-over viscas in shredded wheat, chrysanthemum and corduroy types are legion. Other shapes show the use of bright-colored cellophane in ‘hit-and-miss’ effects, loose raffia-like Scotch plaids woven in silk braids, chenille shot with cellophane strands, yarn-shot braid, tinsel combined with gay strands of cellophane, etc. “These novelty weaves are usually sought in the brighter colors and in the more youthful models, and they generally combine one of the grained or twilled silks with taffeta or with one of the various crepes. The trim- mings are generally very simple, con- sisting of scarfs, silk or yarn ap- pliques, or ribbons. “A large, rather ‘dressy’ mode! is made of Dutch blue georgette crepe with a high-peaked six-section crown and wide mushroom brim. Crepe al- so makes the crush scarf that has its knot caught at the right by a cabocnon of coral beads. An inch and a half flange of coral, blue and rose chenille braid, shot with black cellophane, makes a striking finish.” GRAND RAPIDS, It’s National Canned Foods Week REMEMBER— —that when you order DEL MONTE Products you are buying more than mere merchandise—that you are stocking positive sales. DEL MONTE canned foods are sold before you put them on your shelves, because your customers know and have absolute confidence in this brand. —that the more DEL MONTE varieties you carry, the bigger business you are likely to do on each one, because the goodness and high quality of each is a direct incentive to try the others. —that it is easier and much more profitable to sell many varieties of one well-known brand, like DEL MONTE, than attempt the same volume of business under many different brands—keeps your capital smaller—turns it over faster. JUDSON GROCER COMPANY > MICHIGAN BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous Insertion. If set In capital letters, double price. display advertisements in this department, $3 per Inch. Payment with order Is required, as amounts are too small to open accounts. No charge less than 60 cents. Small WANTED—To hear from owner of general merchandise store for sale. State cash price, particulars. D. F. Bush, Min- neapolis, Minn. 9 For Sale—General stock of dry goods and groceries, on railroad and good roads. A good resort trade in season, and good farmers’ trade the year round. Invoices about $4,500, fixtures extra. Rent, with eight living rooms, $25. Have other busi- ness. Write No. 78, care Michigan Tradesman. 78 For Sale—General store, gasoline sta- tion, new bungalow, agency for corduroy tires. Located in Holland community. Will trade for city property. Address No. 79, care Michigan Tradesman. 79 FOR SALE—TWC STORY BRICK STORE, including $3,000 stock general merchandise and dwelling, grain elevator, potato house and hay house. Potato house equipped with two wagon dumps and power sorters,, electric motors. Lo- eated seven and one-half miles from Chippewa Falls on Omaha Railway. Ex- cellent opportunity for married man. Best reasons for selling. If you mean business, you had better investigate this. Farm- ers’ Produce Co., Chippewa Falls, Wis- consin. 80 A LIVE WIRE. MONEY-MAKING COUNTRY STORE—Selling account of age. Wish to retire. Forty years at this stand. Fine store building, living rooms in connection, modern, hot and cold wa- ter, toilet, bath, hot water heating plant, about two acres of ground, on good roads, garage, close to school and church. Stock consists of general merchandise, grocer- ies, dry goods, shoes, rubbers, shelf hard- ware, proprietary medicines, crockery, men’s wear, ete. Doing about $30,000 per year. This will stand _ investigation. Stock at invoice. Will sacrifice consid- erable on buildings. Might take in good city dwelling. Address No. 71 care Michigan Tradesman. T CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. REBUILT CASH REGISTER CO., Inc. Cash Registers, Computing Scales Adding achines, Typewriters And Other Store and Office Specialties. 122 N. Washington, SAGINAW, Mich. Repairs and Supplies for all makes. DICKRY DICK THE SCALE EX- PERT. MUSKEGON, MICH. 939 For Sale—Stock general merchandise in live town in Central Michigan. Con- sists of dry goods, shoes, rubbers, gro- ceries, paints, varnishes, patent med- icines. Also fixtures and. residence. Only general stock in town. Address No. 68, care Tradesman. 68 For Sale—A general store in a good live resort town sixty miles from Detroit, on a railroad and good roads. Has a good, established farmer trade, and all cash business. Good reason for selling. For particulars, write W. H. Kelly, Bir- mingham, Mich. 72 For Sale Or Exchange—240-acre farm in Clare county with eight-room house and small barn on same, for stock of mer- chandise or city real estate. Seegmiller Bros., Cadillac, Mich. 73 FOR SALE—Bazaar stock, located in one of best cities in Central Michigan. Inventory about $4,000. Business can be doubled in short time. Established 12 years. Satisfactory reasons for selling. Address No. 75, care Michigan Trades- man. 75 For Sale Or Trade—In Kalkaska, Mich., house and two lots, electric lights and city water; meat market and_ stock; slaughter house, hog house and ten acres of muck ground; ice house, with 100 tons of ice all put up. A fine opportunity for someone. Part cash, rest terms. Let me hear from you. Harry Bartholomew, Kalkaska, Mich. 76 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 Yearly Invoice Record The contract you enter into when you purchase fire insurance requires you to retain all invoices or keep a record of all purchases dur- ing the current year. Merchants who have small safes sometimes find it inconvenient to preserve all invoices intact. To meet this requirement, we have devised an Invoice Record which enables the merchant to record his purchases, as set forth in his invoices, so as to have a com- plete record in compact form for use in effecting a settlement in the event of a loss by fire. This Record is invaluable to the merchant, because it enables him to ascertain in a moment what he paid for and where he purchased any article in stock. Price $2. Tradesman Company Grand Rapids GRAND RAPIDS SAFE CO. Fire and Burglar Proof Safes Vault Doors and Time Locks Largest Stock in the State. Grand Rapids Safe Co. Grand Rapids, Mich. March 7, 1923 MICHIGAN TRADESMAN To the Readers of the Michigan Tradesman IMPORTANT NOTICE! You are earnestly advised to at once mail the coupon at the bottom of this page, and learn all about the wonderful proposition that is made to the readers of this paper by the Detroit Air Cooled Car Co., of Detroit and Wayne Michigan. You do not assume the slightest obligation in doing so, but it will greatly interest you to know about the most widely discussed engineering achievement of the industry—the big, roomy, luxurious, quality car that gets 30 miles to the gallon of gasoline and sells at a strictly popular price. Investors this IS your opportunity. IMPORTANT FEATURES OF THE DETROIT AIR COOLED CAR 1. Being air cooled by a perfected 5. Beautiful in appearance, luxur- 10. Superior design, materials, and system, it does away with all annoy- ances, cost, parts, and weight of the old-fashioned water cooling system. 2. Has from 750 to 1,300 fewer parts than any other car. 3. Is %-ton lighter in weight than other cars of equal size. ‘4. Has averaged close to 30 miles per gallon of gasoline for 65,000 miles. Don’t Delay. Don’t put it off. Mail the coupon now—today. iously furnished, perfectly balanced, unusually roomy, strictly a quality car. 6. Perfect accessibility to, and in- terchangeability of parts. 7. Most powerful automobile motor per pound weight ever made. 8. Exclusive, improved and pat- ented features. 9. Equipped with the famous Twin- 3 (6) air cooled D-A-C motor. Just write your name and address plainly on the coupon—that'’s all. See the exhibit at Ottawa Ave. and Michigan St., Grand Rapids. (Open Evenings) WwW. J. DOUGHTY PRESIDENT DETROIT AIR COOLED CAR CO. Detroit, Mich. 3745 Cass Ave. workmanship. 11. Mechanical drawings and pat- terns made; three production models built; plant secured; organization com- plete; output sold for a long period in advance. 12. Cost of production and profits per car should make this a magnificent investment. COUPON Detroit Air Cooled Car Company, 3745 Cass Ave., Detroit, Mich. Gentlemen :— Please give me the information mentioned | above. I ask this with the understanding that I | am NOT pledging myself in any way. (M.T.) Address ------------------------------- THE STRONGEST SAFE IN THE WORLD Manufactured Exclusively by YORK SAFE AND LOCK CO. Sale in Western Michigan controlled exclusively by GRAND RAPIDS SAFE CO. Tradesman Building GRAND RAPIDS Has a habit of ringing the cash register bell HE amount of table oil cloth on your shelves doesn’t indicate how successful you are. Don’t ever forget that it is only when’ the cash register bell rings that you make any money. MERITAS Table Oil Cloth has a habit of ringing the bell—quick and often. It is a habit that was started when we put into MERITAS the quality that makes women like it for its long wear. It is a habit that the original, exclusive, year-in-advance patterns make stronger all the time. That MERITAS habit of moving into the customers’ hands quickly, has for years so pleased hundreds of retailers all over the country, that they can’t see any other brand. MERITAS Table Oil Cloth isn’t made to keep in stock—it is made to sell—and it does sell. See your wholesaler—We'll move the goods THe STANDARD TEXTILE PRODUCTS Co. 320 BROADWAY, NEW YORK 4 NLU L —— : EEE ae ea oy