9 y) Z2) TF ‘6 y» > < DSA IWR ee 5 as f BONS ee y) \\ \ © S, ces l. Gos ~ BO OAS 7 NIH We ee Lares ORES Tie Ae Oey H wa eal 5 2 us « i ->) IG NA i 1 iy iy SO (RAG PSS SOR: AS MA a ee | Fee S Gees Ue NSS EW SSAC ey LIZZ owes INANE NAD) @ePUBLISHED WEEKLY (GaGa, TRADESMAN COMPANY, PUBLISHERS SE MIE SELES EIEN LE Fortieth Year GRAND RAPIDS, WEDNESDAY, APRIL 11, 1928 Number 2064 a ee = =a —— = 2 EVERY DEALER MUST READ THIS 1QQ” The Grand Rapids Dry Goods Co. distributors for one of the best and most popular Hair Nets in America— the Arrow Human Hair Net—is mak- | : ing the greatest Dealer proposition in Ee their history. “100% Profit to the Dealer” Double Mesh — Cap Shape — ARROW Human Hair Net. Special offer—$9.00 PER GROSS. You sell (2 Nets for 25c) netting you $18.00 per gross. Your Profit 100%. ) CLEAR PROFIT . Guaranteed against any imperfection of any nature. Large in size—perfect in shape—true to their various colors. Absolutely. invisible. No need to pay more when you can get the very best Human Hair Net in Handsome 6 color Gold embossed envelope at this low price—$9.00 PER GROSS with handsome Counter Display Case free. This ARROW | tice Free HUMAN HAIR NETS Gross Order. : are well and favorably known. And we absolutely stand on our guarantee. Wire or write your order. Yn JY Immediate shipment. C7 \\ Grand Rapids Dry Goods Co. Grand Rapids, Mich. ee eh ee eee a as se ee ws oe oe | \ Distributors for QA KAUFMANN BROS., Importers 111 Fifth Avenue, N. Y. LION DISPLAY CABINET OF LEATHER Cost $18.00 Retails for $25.00 Ask Your Jobber or write us for full information. 8 ZS WILDER & COMPANY Established. 1877 226 West Lake St. CHICAGO 39% Profit for You in WILDER’S MAKERS OF : FANCY COOKIE CAKES AND CRACKERS LONG ISLAND SANDWICH—Our Speciaity Samples sent on request. Detroit Branch Phone—Melrose 6929 : 3705 St. Aubin Ave. Distributors and Salesmen wanted in open territory. If you would know the value of money, go out and try to borrow some. Jahn Every pound of sugar.is so much money. If you value a dollar you must value a penny. If you value_a pound of sugar, you must value an ounce, and you should value an ounce, be- cause many ounces mean much money. Save the many ounces wasted through handling bulk sugar. Save the many dollars needlessly spent for bags, twine and labor, by confining your sugar business to FRANKLIN SUGAR IN PACKAGES The Franklin Sugar Refining Company PHILADELPHIA, PA. ‘*A Franklin Cane Sugar for every use’’ - INDISPUTABLE EVIDENCE: EXHIBIT “A” ‘T have been subject to constipation for the past fifteen years” writes a Western business man. “After having tried many reme- dies without result, I began taking FLEISCHMANN’S YEAST three times a day. Within a few months I have been relieved of this trouble and now feel a vigor and strength unknown to me for years.” This is an unsolicited letter from one of thousands of men and women who are finding in FLEISCHMANN’S YEAST the key to freedom from constipation. Do your customers know the story? THE FLEISCHMANN COMPANY Fleischmann’s Yeast Fleischmann’s Service Citizens Long Distance Service Reaches more people in Western Michigan than can be reached through any other tele- phone medium. — > | bessctil \ 21,550 telephones in Grand Rapids. eee §$ Connection with 150,000 telephones in U D as HUY LY Detroit. | USE CITIZENS SERVICE _ CITIZENS TELEPHONE COMPANY The Grocer and His Job ‘ As a distributor of food the grocer has a job that concerns the health and welfare of the nation. A clean, sanitary store is a blessing to any community and should be a source of pride to the owner. Shredded Wheat is packed in sanitary, dust-proof cartons. It should be kept in a clean, dry place to insure its purity and freshness. This will please your customers and save us a lot of trouble. Shredded Wheat is the world’s standard break- fast cereal—always pure, always clean, always the same high quality, always yielding a good, fair profit to the distributor. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. Di 2 AP Ms ON shefcad i Fortieth Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do.. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. : Published Weekly By i; |TRADESMAN COMPANY : Grand Rapids H. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues ifive years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice ef Grand Rapids as second class matter under Act of March 3, 1879. Why Druggist Look Opposes Grocers’ Bill. Lansing, April 10—Having read an aricle by John G. Clark, of Bad Axe, relative* to pending legislation the wholesale grocers desire to enact, I am enclosing what might be termed a reply, which I would be pleased to have published in your most valuable periodical. D. G. Look. Class Legislation Versus Public Health. Replying to an article which ap- peared in the Michigan Tradesman under date of April 4 under the title of “What happened while wholesale grocers debated.” After careful con- sideration I desire to say that it oc- curs to me that Mr. Clark has a mis- understanding of Act 134, Public Acts of 1885 as amended. Especizlly wish to call your attention to Section 18 which provides that merchants may sell ammonia, bicarbonate, ‘of soda, borax, camphor, castor oil, cream of ttartar, dye stuffs, essence of ginger, ‘essence of peppermint, essence of wintergreen, non-pu-sonous flavoring essence or extracts, glycerine, licorice, olive oil, sal ammoniac, saltpetre, sal soda and sulphur. Anv article that is intended to be used as a condiment or for culinary purposes is permitted to be sold by anyone as weil as a few common ar- ticles used for medicinal purposes. Al- so any patent medicine, toilet article or what might be termed drug sun- dries may be sold by any merchant. This covers a large field of drug store merchandise and from a truly econ- omical standpoint there is no reason why this condition should not be. When laws intended to be enacted for the purpose of protecting public health require a certain standard to be complied with, which in this State is quite exacting, before a person is al- lowed to sell drugs or poisons, there is no real demand for these articles to be sold in stores other than licensed drug stores under the supervision of a registered pharmacist except under provisions which are taken care of in the law. In order that persons living in sparsely settled districts where there is no Registered Pharmacist within five miles the legislature wisely p~ vided that certain household remedies might be sold if put up in original packages bearing the label of a Reg- istered Pharmacist putting up the GRAND RAPIDS, WEDNESDAY APRIL 11, 1923 same. This -provision has been criticised by some dealers using. the argument that there is no more danger for a merchant not a_ Registered Pharmacist to sell drugs five miles from a Registered Pharmacist than there is for a merchant to sell these articles in a place of business adja- cent to a drug store. In that regard the Supreme’ Court has held that “This five mile limitation was one the legislature has dealt with in a practical way and for the pur- pose: of meeting the requirements of persons living in a sparsely settled community. But this extension of right and authority to a merchant or drug dealer cannot be taken advan- tage of where there is a Registered Pharmacist within fivé miles of. his place of business.” Questions similar to this one have been passed upon by the courts and they unanimously held that such a decision is neither arbitrary nor un- reasonable and. enforced the statute against its violation. Whenever physicians foster public health measures which may incidently require their services, they’ are ac- cused of selfish motives by people who either do not think or cannot un- derstand the altruistic spirit which a great majority of the medical profes- sion constantly exhibit in matters of public welfare. Other professional men are often abused whenever they advocate any measures intended to benefit public welfare. There are oc- casions in every trade and profession when certain benefits are derived as a result of legislative enactments in- tended for the good of all the people. Should ‘such enactments be prevented just because a few happen to profit directly wihle all profit indirectly? Common sense dictates a certain tol- erance in matters of this kind. for it is well known that no legislature can endure if its enactments savor of class favoritism. The few dollars per year which might be diverted from the druggists’ till because of sales of package medicines in general stores do not enter into the question. Act 134, Public Acts of 1885, which it is intended to.amend by House Bill No. 273 now before our committee, is designed to protect the public. As a professional man the pharmacist, to- gether with the physician, is interested in public health. There is no good reason for advocating an amendment to the law such as you refer to except to put a few dollars into the tills of those who have no technical training and are therefore without understand- ing of the articles they seek to sell. Medicines are not intended to be sold as other merchandise. They are in- tended for use only in cases of sick- ness. Those people who ‘resort t self-medication should at least have the safeguard of the advice of a licens- ed pharmacist to keep them from committing grave errors in the selec- tion of their remedies. The store- keeper’s only interest in the sale of drugs is the profit, he cannot give ad- vice because he does not know and is not expected to know ° anything about drugs. If he claims to. have the experience’ and _ qualifications necessary to sell drugs he can acquire the right to do -so legitimately by passing the necessary and qualifying as a pharmacist. It seems anomalous that ‘the same laws which lay down the qualifications of those who may sell drugs and medi- cines do not also limit the sales of the-: commtodities to ‘establishments emp. sci such qualified help. examinations , ‘ manufacturer for the past In an opinion rendered to the Di- rector of Drugs under date of March 9, 1923, the Attorney General of this State ruled that every place in which drugs, medicines: or poisons are re- tailed or dispensed or physicians’ pre- scriptions compounded shall be termed a pharmacy or drug store and same shall be in charge of or under the Supervision of a Registered Pharma- cist and subject to the provisions of this act. “A Registered Assistant Pharmacist may be employed for the purpose of dispensing, compounding or retailing drugs medicines or poisons in any pharmacy, drug’ store or place in which drugs, medicines or poisons are compounded or retailed, under the Management and supervision of a registered pharmacist and during his temporary absence therefrom. In con- struing certain provisions of the phar- macy law, the Supreme Court of this State has held that the right to regu- late the practice of pharmacy rests up- on as good reason and as sound prin- ciples as the right to regulate the prac- tice of medicine. Further, that the pharmacy act was enacted to protect the lives and health of the inhabitants of the State and is not only proper, but actually necessary.. Bearing in mind the object of the legislation, as expressed in the terms of the phar- macy act, there can be no question but that the legislature intended that at all times a pharmacy or drug store as defined should be in charge of and under the supervision of a professional pharmacist registered in accordance with the terms of said act. With the object of this legislature in view the Supreme Court in re: Reidy’s Estate, Supra, held that a person in charge of a country store where drugs and other merchandise is retailed is required to be a Registered Pharmacist. although the stock of drugs is small and the sales few.” The provisions of Section 18 ex- empts certain articles as above stated and covers the field pretty thorough- ly relative to what might be termed household necessities and that is, such articles as might not be construed in the entirety as being medicines with One or two exceptions. With the thought in mind that legislation should be considered as it relates to the greatest good to the greatest num- ber it occurs to me that the final analysis your proposed amendment. is intended simply to put a few more dollars in the cash registers of the merchants of this State by allowing them to sell articles that they are not regularly qualified to sell and in no way would benefit the people of this S‘-te. Drug stores under the super- vision of competent pharmacists are easily accessible and where they are not the law provides for the con- venience of a sparsely settled com- munity. There is no benefit in break- ine down a law that safeguards the lives and health of our people without furnishing any beneficial result to them. With this explanation I am sure that all will take a broad view of my posi- tion and. understand that the legisla- tion heretofore desired should not be enacted. —_———-_ oe Marquette—August Libershal, cigar twenty years, has sold his plant to the C. C. Murphy Co., of Ortonville, Minn., who has:taken possession and will continue the business. under the style of the C. C. Murphy Co, Number 2064 Trades Should Amply Provide For Requirements. Written for the Tradesman. Broomhall, the recognized London authority on grain statistics, says, “Europe will buy a lot of wheat with- in the next three months.” ‘And Broomhall generally has been right. Choice grades of milling whé@at are scarce enough so that any material demand from abroad will certainly strengthen prices on these varieties. On the other hand, Europe has al- ways bought wheat from us in greater or lesser volume between February and June, so the only difference in the situation this year, compared to others, may be the volume purchased. Crop experts now predict a yield in the Southwest this year of 560,- 000,000 bushels. This, of course, is more or less of a guess, although it is based on the condition of the growing wheat. Last year they pre- dicted a yield of 608,000,000 bushels at this time and the actual out-turh was 558,000,000 bushels or 50,0000,000 bushels less. It seems very improbable, with the tendency of the price of mill feed downward, that lower prices on flour will prevail within the next sixty days. They may be some higher. Of course, the market will have its ups and downs, but on any material re- action, it is Our opinion the trade should amply provide for their re- quirements, for the price of flour on the average will, undoubtedly, be maintained until the new crop of wheat is available, about the first of August. Lloyd E. Smith. —_—_2.->. —__ ‘“Will-Call” System Builds Shoe Sales. Cincinnati, April 10—Co-operaton between the offce force and the sales department of the Potter Company has eliminated an evil common in many shoe stores. This store has a system of selling shoe for the cus- tomer’s convenience on a “will-call” basis. Some customers buy shoes, put down an initial deposit. and request the store to put them away for the time being. All goods of this kind are placed in-the basement of the Potter store, a splendid method of calling to the attention of the buyer the easy accessibility of the base- ment. The customer is also given a coupon as a reminder that the store is holding the merchandise and ex- pects him to call for it within a speci- fied time. Whenever it happens that this par- ticular line of merchandise is reduced after the buyer has made his pur- chase, the store makes it a rule to refund the money to the customer. A time limit of one week is specified for shoes sold at special sales, and three weeks for shoes taken out of regular stock. The office force helps to keep the sale alive by sending out a card to the customer notifying him that unless he calls for his shoes on a cer- tain day they will be put back in stock This, the store feels, relieves the selling staff of a lot of unneces- sary detail. Utd oe Ca ean MICHIGAN TRADESMAN April 11, 1923 HOURS ON THE FARM. Arthur Pound’s conclusion in the Atlantic that farmers do not work longer than city folk will evoke warm protests from the Middle West, where the long rural day has been bitterly discussed since the railmen won the eight-hour law. Farm laborers in most parts of America have a ten- hour day, from 7 a. m. to 6 p. m., with an hour for dinner. The farmer in the Middle West avers that during the greater part of the year he works from sunrise until bedtime. No doubt there is a good deal of mere puttering about at certain seasons, which the farmer is likely to mistake for labor; no doubt the farmer fails to allow for the effort a city worker expends in reaching and leaving his employment and for home work. But a host of farm-born men in the cities will be the first to dissent from Mr. Pound. Observations based on New Eng- land and New York farms, smaller and less diversified than the mixed grain and stock forms of the Middle West are an imperfect basis for gen- eralizations. Mr. Pound’s chief illus- tration, a Helderberg Mountain far- mer, speaks of three busy seasons— planting, haying, harvesting—which require two months of labor averag- ing ten hours a day. A Michigan farmer would laugh at that. His busy season lasts from the end of March until the end of December, and re- quires 14 hours much of the time. Preparation of the ground begins in March; oats and corn are successively planted; corn cultivation begins im- mediately and continues incessantly until the crop is laid by in early July; the wheat, oats and hay harvests over- lap each other in July and early Au- gust; threshing means several weeks’ hard work, for every farmer must keep a team and man, helping his neighbors if ‘he expects help in re- turn; second-crop clover or alfalfa claims his attention in early Septem- ber; and if he has a silo, he must fill it before the frost brings on corn husking, which often lasts until Christ- mas. Little jobs like tending the kitchen garden, trimming hedges, mending fences, painting barns and sheds, hauling manure, gelding farm animals, providing firewood and mend- ing harness fill the intervals. And there remains the marketing of the crops. i A petty jealousy of the short hours union labor has won wil never take much hold among the farmers. They are quite aware of their signal advan- tage in being their own taskmasters. If they were only assured of a decent wage for the toil to which they sub- ject themselves, their wives and chil- dren, they would make little complaint. BRIDGING THE AGES. From the days of Tubal Cain, the sixth in descent from Adam, workers in iron and steel have built the bridge which bears mankind to successive stages of civilization. The imagina- tion refuses to picture a world with- out iron. It is an essential of life itself, being a constituent of the blood and of vegetable fiber. It forms 5 per cent. of the earth’s crust, a fact which explains why primitive peoples of the East discovered iron ore very early in their development. The visible record of iron manufac- ture begins at least 4,500 years ago. Utensils made of that metal were found in the pyramids. Around 1250 B. C. a Hittite king left a memoran- dum in clay of a consignment of “pure iron” to Rameses II. Homer was so familiar with the hardening of steel in the ninth century B. C. that he used as a simile the hissing of hot metal quenched in water. All that man knew for centuries was that certain black stones heated in a charcoal fire could be hammered into useful shapes. When cooled suddenly, the implements were found to be ex- tremely hard. The fame of the Damascus sword indicates that tem- pering steel was skillfully done in the Middle Ages, but the real chemistry of steel is the product of comparative- ly recent study. With the invention in 1856 of Sir Henry Bessemer’s converter, the steel industry entered a great new era. The hundreds of inventions and discoveries which followed bewilder the mind. The open thearth furnace in 1864 helped bring production costs down, and rapidly, the union of steel with al‘oys—nickel, manganese, carbon, vanadium, etc.—has brought an array of products which are beyond meas- urement in their value to the human race. What would we do without steel? Modern social life and the arts of commerce stand on a steel foundation. World-wide fluctuations of business are weighed in terms of the steel trade. The industrial power of nations is shaped by their control of iron and steel. THE SUGAR TARIFF. There appears to have been some misunderstanding of the recent in- structions of the President’ to the Tariff Commission to make “an imme- diate enquiry into the relation of the sugar tariff to the current prices of that commodity.” In fact, the Presi- dent himself, far from his working headquarters, appears to have a hazy recollection of the provision for flex- ible tariff duties under the new law. This is evident from his telegram stating that “if the Commission finds there is any ground for be‘ieving the duty to be even partially responsible I shall be ready to proclaim a reduction in the duty, as provided by law.” Now the law does not authorize the Presi- dent to change any duty because of the effect that it may have on domestic prices. He can only act when the Tariff Commission certifies that a given duty fails to equalize costs of production in this country and in the principal foreign producing countries. The Tariff Commission can investi- gate the effect of duties on prices, and it has done so before, as, for example, when it made its report on the ef- fects of the emergency tariff some months ago. But after it has investi- gated and published the results the story is at an end. The Commission can do no more, and the President can do nothing at all, except to refer to the matter at the next session of Congress. The investigation of pro- duction costs has already been ordered by the Tariff Commission, but it is hardly probable that it will be able to arrive at any conclusions on this sub- ject until late in the year. The inves- tigation will carry its experts into Cuba, Porto Rico, Hawaii, the Philip- pines, Louisiana and the beet-growing States of the West. By the time that this work is completed the sugar situa- tion wil probably be entirely altered. Soesecmnieinecesacaucat a President Christensen Defends the Retail Grocer. : Saginaw, April 14.— Explaining some of the factors that enter into the cost of foods, and declaring that food dealers have been made the vic- tims of unjust charges of profiteering, Charles G. Christensen, -prominent Saginaw grocer and President of the Retail Grocers and General Mer- chants’ Association of Michigan, ad- dressed the Rotary club at its reg- ular weekly luncheon. “I have often wondered why the stigma of profiteering has been at- tached to men in the food business when thousands of such businesses were under the direction of the food administration during the war and only two per cent of them were found wanting,” said Mr. Christensen. He touched on freight and express rates as one factor entering into food prices. A number of years ago trans- portation charges on a barrel of pickles from Chicago to Saginaw were 90 cents, while withn a short time he has receved barrels of goods, sim- ilar in weight to the pickle barrels, at a freight charge of $4.50 a barrel. Freight charges are sometimes 61 per cent of the total cost of a box of oranges, he said. Still other factors to which he called attention were spoilage and shrinkage, together with depreciation. He declared that the food business is a hazardous one, and that only 5 per cent of those engaged in it are still in business at the end of fifteen years. - “A great deal of money has gone from Saginaw and every other city to outside firms because of misin- formation which made people believe that the grocers were charging too much,” said Mr. Christensen. While admitting that goods can in some cases be bought at lower prices in this way, he insisted that no such scheme of distribution can ever be universal. “IT believe the present day manner of handling merchandise will always be with us,” he said. : In a letter to the Tradesman, Mr. Christensen referred to above inci- dent as follows: : While this argument is not a new one, the opinion of many people is still the same as it was two years ago. So when the opportunity to speak before the Rotarians was given me, I could not help but utilize the mo- ment or half hour at my disposal to dwell upon this worn out topic, which is shaping itself into more favorable form for argument, because some of the magazines are now printing arti- cles showing the falling off of per store chain-store volume. Many articles are now showing the intensity of competition in food lines compared to other lines. Therefore, it ought to be a good time to blow our horn. I have high hopes for the success of our organization if we can get to- gether on some of the broader and fundamental questions and get away from narrower and local thoughts. ——>-22—__—_ Books and Their Readers. Kalamazoo, April 10—For some months past I have noted much to do about the censoring and suppression of certain books. Now,. because a member of the legal profession has found one of these books within the * confines of his home the whole affair has suddenly become another indica- tion of the general decay of the com- munity morals and another great issue if this present state of civilization is to endure. What we need is not sup- pression of books of doubtful char- acter, but rather a more discriminating class of readers, which is a matter of slow development. Such agitation as we are having at present serves only to give these books wide publicity, and draws them to the attention of a class of readers who would never have heard of them otherwise. S. J. Fosdick. Hides, Pelts and Furs. Hides SPOR. Ne Se 09 Saree, INO. 2 oo 08 Roney 90. Fo ee 10 POU, NO: 2 09 Calfskin, green, No. 1 ~~~ 220... 14 Calfskin, green, No. 2 ______________ 12% Calfskin, cured, No. 1 ~s-.-.-_______ 15 Calfskin, cured, No. 2 ~--.....______ 13% PIOrBe, NO. foo 4 00 RPOTBE TNO Se 3 00 Peits. OM 00) 1 00@2 00 NN 1 00@2 00 apnea URNS oe 50@1 00 : Tallow. | a 1 AO ed Sac en OVS. Oe SSRN ne RAC rp @7 No. 1 Sf No. 2 5 Wool. Unwashed, medium —_______________ @35 Unwashed, rejects .--_--____________ @30 Unwashed, tne. @35 —_——__-»—-—————————— Grand Rapids—The Conroy Co., Logan and Michigan Central Railway, has merged its wholesale and retail fuel and builders’ supplies business into a stock company under the same style with an authorized capital stock of $25,000, $17,100 of which has been subscribed and paid in, $1,100 in cash and $16,000 in property. Now is the Time to investigate the Wolverine Carton Com- pany, whose _ securities offer one of the greatest investment opportunities ever offered to the public. F. A. SAWALL COMPANY 313-314-315 Murray Building ' Grand Rapids, Michigan ARERR ORI ele Plea April 11, 1923 MICHIGAN TRADESMAN REPRESENTATIVE RETAILERS. Paul Gezon, General Dealer at Wyoming Park. Paul Gezon was born on a farm where Wyoming Park is now located Nov. 29, 1889. He was the eighth child of a family of six boys and six girls, all of whom are still living. His antecedents were Holland on both sides, his father having been born in Holland and his mother having been a native of America. He attended the country school at Wyoming Park, subsequently graduating from the Grandville high school and fitting him- self for a teacher at the Kalamazoo normal school. He taught in: the Seymour schoolhouse, in Paris town- ship, one year and for three years was principal of one of the parochial schools in Holland. He was principal Paul Gezon. ot the Oakdale Park school for a half year, when his wife’s health failed and he took up his residence in St. Peters- burg, Florida. The change in climate worked a cure with his wife, so he returned to Michigan eight years ago and engaged in general trade at Wyo- ming Park under the name of Paul Gezon. Three years ago he admitted to partnership his clerk, John Schuite- ma, since which time the business has been conducted under the style of Paul Gezon & Co. Mr. Gezon was married Nov. 29, 1911, to Miss Gertrude Benjamin, daughter of the late Leonard Ben- jamin, of this city. They reside at their own home at 306 Porter avenue. They are both members of the Chris- tian Reformed church of Wyoming Park and Mr. Gezon has been super- intendent of the Sunday school ever since the church was organized. Mr. Gezon’s hobbies are business and organization work. He joined hands with the Grand Rapids Retail Grocers Association as soon as he en- gaged in business, eight years ago, and is now serving his fifth year as President of that organization. He is also Vice-President of the State As- sociation and acting Secretary and will naturally be elevated to the posi- tion of President of the organization at the next annual meeting in Feb. 1924. Mr. Gezon’s father still owns the farm on which Paul was born, thirty- four years ago, but the father has long since given. up farming and is now a resident of Grand Rapids. Mr. Gezon stands well with = his ' townspeople and is well regarded by the trade at large on account of the interest and enthusiasm he injects in- to the work of both local and State mercantile organizations. ooo" Don’t Fight Old Age. Toledo, April 10—I want to impress upon the minds of those of your read- ers who: are of middle age or older © the importance of surrendering grace- fully to the advancing years. Don’t fight old age. I am past four score and I speak from experience. I want to say to the man of 40 or 50 that all enforced exercise is against nature. Don’t allow yourself to get tired, for when you do that you are drawing on your capital, and you have not the power of recuperation that a young man has. Moderation should be your watchword in working, playing, eat- ing, drinking—everything. You do not require the same kind of food you used to eat, nor the amount of it, for your digestive organs are not what they were when you were young. You should slow up in everything. Cut out all gymnastics and most of the well-meant rules which you have heard all your life. There is such a thing as over-cleanliness, too. This idea may shock many good people! Excessive bathing -is very -bad, and cold-water bathing has killed more people than it has ever benefited. Stop externally scrubbing your skin: avoid medicine as much as possible, but visit a dentist at least twice a year. Occupation is very beneficial both of mind and body, up to the moment it tires you; after that it is harmful. Keep warm, particularly hands and feet. Don’t fight old age. Grow old gracefully. Act upon these sugges- tions for a while, and then if you are inclined to thank me you may do so. J. H. Henderson. —__>2>____ How Trees Transpire. Detroit, April 10—It is an indict- ment against our so-called civilization that the vital part of the trees in the lives of the human family is so gen- erally disregarded. An average size foliage such as the oak evaporates or transpires 185 gallons of moisture through its leaves into its surround- ing atmosphere during a summer’s day. A marvelously intricate pump- ing system draws a much larger quan- tity of moisture from the soil through the trees’ roots, and stores up within the cell tissues what is needed for the tree’s growth and the surplus is dis- charged through the leaves’ stomata, thus providing a natural cooling sys- tem in midsummer. A tree’s pumping system is composed of millions—prob- ably billions—of infinitesimally small vacuum pumps synchronized to the energy of the sun’s rays. Only the evidence of one’s own senses is need- ed to realize how vitally important is | the transpiration and giving off of oxygen by the trees. James L. Hickok. ————_22+2 Prophesy By Victor Hugo. New York, April 9—Just before the great war broke out I visited the house in Paris in which Victor Hugo lived for many years, which is full of his mementos and is preserved as a museum under the Municipal govern- ment. In his bedroom, on the top of a-large dresser, I found a letter of his, one of the last he wrote, which is affixed to the furniture by a heavy glass cover. In this letter the great author, philosopher and dramatist states that he expects a terrible war between the leading nations, in which the destruction of life and property will be greater than the world has ever ; known; that following the declaration of peace there will be years character- ized by revolution, intense suffering, but that out of it all there will come “the United States of Europe” per- haps “the United States.of the World.” ; John C. Freund. » QUAKER SALAD DRESSING EE OT re For over two years we have been experi- menting with salad dressings and studying the whole question of how to produce for the trade a salad dressing that would be of the same character and quality as our other QUAKER brands. After sampling the makes of most of the producers and doing a considerable amount of experimenting, we have found a salad dress- ing which will stand intense heat or freezing cold without separation. We know this is the best salad dressing that we have ever seen and we believe the best salad dressing that has ever been manufac- tured. It is being packed under our famous QUAKER brand label and like all of our other QUAKER products can be recom- mended to your trade as an article of merit. It is also a wonderful spread for the Kiddies’ bread. Remember this and you can increase your salad dressing trade. ~ Put QUAKER salad dressing in a promin- ent place on your shelves and call it to the attention of your customers and learn the possibilities on this item. WORDEN (GROCER COMPANY Grand Rapids Kalamazoo—Lansing—Battle Creek The Prompt Shippers. 4 MOVEMENT OF MERCHANTS. ' Lowell—The MacFarlane grocery has added a dry goods department. Newport—Leboe Bros. ‘succeeds J. H. Leboe in the boot and shoe busi- ness. ~ Hilliards — —Lawrence Adamszyk Succeeds L. A. Czachorski in general trade. Lawrence—H. W. Chapman suc- ceeds the Lawrence Co-Operative Co. in trade. ~ Cadillac—The Cadillac Lumber Co. has increased its capital stock to $125,000. Crystal Falls—The Iron County Lumber & Fuel Co. has increased its capital stock to $50,000. Detroit—The P. S. G. Tool Co., 1921 Alfred street, ‘has changed its name to the Enterprise Tool Co. Sturgis—G. E. Stofflet has sold his drug stock and store building to John M. Bird, recently of Saugatuck. Howell—John L. Randall has pur- chased the news stand of Wilson P. Tooley, taking immediate possession. Lakeview—The Farmers - & -Mer- chants State Bank has increased its capital stock from $25,000 to $40,000. Detroit—The A. & B. Garment Co., 325 East Jefferson avenue, has changed its name to the Alpern-Bresler-Kann Co. _Grand Rapids—The Grand Rapids Builders’ Supply Co. has increased its capital stock from $25,000 to $75,- 000. Hersey—C. E. Moody has sold his . stock of general merchandise and store fixtures to. Seegmiller Bros., of Cad- illac. . - Ann Arbor—The —Mayer-Schairer Co., 112° South Main street, has in- creased its capital stock from $20,- 000 to $40,000. Detroit—The American Lumber & Coal Co., 5172 St. Jean avenue, has increased its capital stock from $100,- 000 to $150,000. Detroit—The Walker- -Liberty Ma-_ chine Co., 6913 East Jefferson avenue, has changed its name to the Ever- hard Tappet Co. ae Jackson—Mrs. Martha Gardanier has purchased the McKinley Hat Shop, 124 West Main street, taking immediate possession. f Detroit—Louis Goldstein, boot and shoe dealer at 6237 Chene.: street ,is reported to be offering to compromise with his creditors at 50 per cent. Calumet—The Calumet State Bank has been consolidated with the Mer- chants & Miners Bank and.the cap- italization increased from $150,000 to $200,000. Grand Junction—The Lacota branch ofthe local.Co-Operative As- sociation has been sold to M. Reams, who has managed the business since its start. : :Rapid River—The -Antrim Seed Farm, Ltd., has been incorporated with an authorized capital stock of $30,000; $9,700 of which has been paid in in’ cash. .° Cedar Springs—The Cedar Springs’ ~ Lumber -Co.. has been incorporated with an ‘authorized capital stock of $25,000, $8,100 of which has been sub- scribed and paid in in cash. Traverse City—The Traverse City Silver-Black Fox Ranch has been in- corporated with an authorized capital MICHIGAN TRADESMAN April il, 1923 has been * gasoline, stock of $30,000, all of which has been subscribed and paid in in cash. - Detroit—The Wetls Spring Co., -6414 ‘Farnsworth street, has been in- corporated with an authorized capital stock of $12,000, all of which has been Subscribed and $6,000 paid in in cash. Charlotte—Alexander Dussios, one of the proprietors of the Olympic cafe and candy kitchen, has purchased the Rainbow confectionery store at Bat- tle Creek, taking immediate posses- sion. _ Lansing—The Sallan Jewelry Co., of Detroit, has opened a branch store at 108 East Allegan street under the management of H. F. Busch, general manager and treasurer of the com- pany. Kalamazoo—Jack Dold, druggit at Main and Rose streets, has pur- chased the Drolet Normal Drug store, at Davis and Cedar streets, and will continue the business as a branch store. Lansing—The Allen Coal Co., 315 East Saginaw street, has been incor- porated to deal in. fuel, with an au- thorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Manistique—The Cloverland Oil Co., 191 River street, has been incor- porated with an authorized capital stock of $25,000, of which amount $1,500 has been subscribed and paid in in cash. Ishpeming—W. S. Nelson, who for the past two years has been employed as manager of Skud’s store has re- signed to accept a position as man- ager of the dry goods department of the Meyers Mercantile Co. Adrian—The Michigan Coal Supply Co., 225 Pearl street, has been incor- porated with an authorized capital stock of $20,000, of which amount $5,- 600 has been subscribed, $2 000 paid in in cash and $500 in property. -Lansing—The Capitai Steel Cor- poration, 500 South Fairview street, incorporated with an au- thorized capital stock of $50,000, of which amount $9,400 has been sub- scribed and $3,470 paid in in cash. Birch Aun—The Birch Run Oil Co. has been.incorporated to deal in oils, auto “accessories, supplies and parts, with an authorized capital stock of $15,000, $13,000 of which has been subscribed and paid in n cash. Grand Rapids—The Imperial Candy Co., 139 Monroe avenue, has merged its business into a stock company un- der the same style with an authorized - Capital stock of $6,600, all of which has been subscribed and paid in in property. Lansing—C. L. Jacobs and H. O. Andrick have formed a copartnership and purchased the old Liederkranz hall and grounds and will occupy it with an automobile repair shop, stor- age garage and automobile accessories parts and supplies store. Mountain—The Iron Bu-hanan- . Villemur Co. has been incorporated to deal in furniture, undertaking, picture frames, etc., with an authorized cap- ital’ stock of $10,000, all of which has been subscribed and paid in, $2,900 in cash and $7,100 in property. Detroit—Th- General Fur Corpora- tion, 1420 Dime Bank Bldg., has been incorporated w:th an authorized cap~ ital stock of $500,000 preferred and 100,000 shares at $1 per share, of which amount $6,000 has been sub- scribed and paid in in cash. Detroit—The Arcade Hardware Co., 5170 Grand River avenue, has merged its business into a stock company un- der the same style, with an authorized capital stock of $100,000, all of which has. been subscribed, $1,000 paid in in cash and $89,000 in property. L’Anse—Leo Paquette, postmaster here, has resigned because of the in- crease in business of the firm of Paquette Bros., of which he is a mem- ber. Among the improvements in postal service Mr. Paquette obtained was the increasing of box facilities. Coloma—The Coloma Coal & Lum- ber Co. has been incorporated to con- duct a wholesale and retail business in fuel, lumber, builders’ supplies, etc., with an authorized capital stock of $45,000, all of which has been sub- scribed and $30,000 paid in in cash. Detroit—The ‘Walter-Gardner Co., has been incorporated to deal in dry goods, furnishings, shoes and toys etc., with an authorized capital stock of $17,400 common and $7,600 pre- ferred, of which amount $18,300 has been subscribed and paid in in prop- erty. Detroit—The John Bollin Co., Inc., 2031 First National bank building, has been incorporated to deal at whole- sale and retail in builders’ supplies, etc., with an authorized capital stock of $25,000, of which amount $13,200 has been subscribed and paid in in cash. Detroit—The Woodward Sample Furniture Co., 42 West Elizabeth street, has been incorporated with an authorized capital stock of $30,000 common and 60,000 shares at $1 per share, all of which has been subscribed $1,966.32 paid in in cash and $88,- 033.68 in property. Detroit—The Faltis Poultry Mar- ket, 54 East Elizabeth street, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $10,292.02 in cash and $39,- 707.98 in property. Dowagiac—The American National Bank of Benton Harbor has instituted suit to force collection of a note for $3,500 against Milton D. Oppenheim, Dowagiac hide and seed commission merchant. The note bears date of -May 23, 1922, and the bank says it is due and unpaid. Monroe—Luther Winchell, of the River Raisin Paper Co., has been ap- pointed a receiver of the Republican Glass Co. by Judge Root. It is said that the property will be sold. - The Republican Glass: Co. recently went into the hands of a receiver. It is one of. Monroe’s newest industries: Grand Rapids—Pope & Heyboer, 118 Monroe avenue, dealer in men’s clothing, furnishings, eté., has merged its business into a stock company un- der the same-style with an authorized capital stock of $100,000, $58,000 of which has been subscribed and paid in $7,000 in cash and $51,000 in prop- erty. a Hastings—G: F. Chidester, “> aler in clothing and men’s furnish: s, has me ‘ged his business into a s{¢.k com~ pany under the style of the Chidester Clothing Co., with an authorized capital stock of $15,000, $11,000 of which has been subscribed and paid in, $10,000 in cash and $1,000 in prop- erty. Albion—The Albion Business and Professional Men’s Association — has voted to hold a dollar day as a per- manent feature twice each year. The following officers were re-elected: President, Fred W. Austin; Vice- President, Charles E. Marsh; Treas- urer, Donald Ramsdall; member board of governors, W. A. Litle. E. Floyd Hoaglin is secretary. the Albion Farmers’ Elevator Co. Albion—The board of directors of have voted to turn over the company’s assets to its creditors. The company has been in financial difficulty for sev- eral months, following the slump after the war. A meeting of the stock- holders to ratify this action will be - held at the Eagle temple April 14. Stock is held by a large number of local farmers. Officials state that the business will be continued. Manufacturing Matters. Arcadia — The Arcadia Mirror Works has been dissolved and the plant sold. Howell—The Ideal Valve Co. has increased its capital stock from $50,- 000 to $100,000. Lansing—The Lansing Forge Co. has increased its capital stock from $300,000 to $500,000. Battle Creek—The Bennett Co. has increased its capital from $75,000 to $150,000. Detroit—The Woodworker Manu- facturing Co., Brush and Congress streets, has changed its name to the Master Woodworker Manufacturing Co. Detroit—The Michigan Match. Co., 709 Lincoln Bldg., has been incor- porated with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Grand Rapids—The Superior Cast Stone Co., 36 Pearl street, has been incorporated with an authorized cap- ital stock of $10,000; $7,500. of which has been subscribed and paid in in cash. Kalamazoo—The Freeman Bakery, 1817 West Main street, opened for business April 9, all improvements to the establishment ~having been. com- pleted. The capacity of the oven is now 10,000 loaves of bread in 24 hours. Jackson—The Felters Company, world’s largest manufacturers of high grade felts, with plants at Johnson City and Middleville, N. Y., and Mil- bury, Mass., has bought forty-five acres near Michigan Center, and plans to invest $500,000 in the Michigan fac- tory. [Ché site lies along the Michigan Central Railroad and the first unit to be erected will be a cutting mill em- ploying about seventy-five people. Primarily the purpose in establishing the Jackson plant is to serve the au- tomobile industry, the manufacturers of furniture, pianos, etc.’ Officers of the company are: President; W. C. King, Binghamton, N. Y.; Vice-Presi- dent. F. S. Peck, Providence, R. IL; Treasurer, H. F. Bowden, Worcester, Mass., G. H. Wood of Binghamton will be the works manager at Jackson, Oven stock ae Aan Se A ren = ‘ : ; 5 aa Oe aa x nee nants A nen sete April 11, 1923 Essential Features of. the Grocery Staples. Sugar—The market is strong on both raw and refined. Local jobbers still hold granulated at 934c. Tea—No change has occurred in the market since the last report. The de- mand is fair, but not so large as it was. The consumptive demand _ is about as usual for this season. The primary markets have been closed for some time and this has to some ex- tent restricted the trading in this country. The undertone is still firm, nobody expects any softening of prices, in fact, the general opinion seems to be in the other direction. Coffee—The market has continued to be depressed during the past week and the market for all grades of Brazils is also as it was a week ago. First-Class Santos is reported to be somewhat scarce and this is interfer- ing with the demand. All grades of Rio are off another small fraction and so are Santos grades, but not the very best. grades, which, as stated, are scarce. As to mild coffees, they are also unsettled and somewhat depressed on account of large supply and com- paratively light demand. The mar- ket for most mild coffees is undoubt- edly in buyer’s favor; consumptive de- mand fair. Canned Fruits—A canvass of hold- ings of pineapple all over the coun- try has been so frequently made and available stocks picked up that it is getting increasingly difficult to take care of the wants of distributors in this market. All grades are scarce and the question of price or brand are of secondary consideration. Peaches are steady but with no heavy buying either out of spot or of Coast holdings. Buyers are well enough stocked to keep themselves going. Desirable count standards are firm on the Coast but undergrades are dull. There has been no change in apricots. Pears are scarce as are cherries, but the latter are not so firm. Apples are quiet. Canned Vegetables—The tendency among tomato canners, especially the larger interests is to withdraw future offerings on the ground that the pack- ers have booked up as much business as they care to carry. Canners can see nothing but a higher market later on than that now prevailing. This sentiment is not shared by the trade at this end of the line and the with- drawal does not tend to increase buy- ing among the canners who are still offering at 85c for Nio. 2s, $1.22 for No. 3s and $3.85@4 for No. 10s f: o. b. factory. The California market is firm at the source in both new pack No. 2%s and No. 10s. Spot tomatoes are steady but featureless, with a con- stant enough demand for fair sized blocks. Old pack puree is quiet at the moment. Corn is without real activity in standards, while the scarcity of fancy. makes trading in that kind limited. Neither is there much de- mand for 1923 standards. Peas are firm in all old pack offerings here and in the country. About the cheapest offering is $1.25 factory. Asparagus tips are almost exhausted but are wanted. California and Southern spinach is firmer. in the country. ‘Canned Fish—The Maine sardine season will. be: late in. starting, as. it MICHIGAN TRADESMAN appears unlikely that any fish will be canned until well into May or June. That means a lengthening of the pres- ent distributing season and with light stocks down East of all varieties can- ners have firm ideas. There is very little factory buying, since jobbing markets appear’ to be sufficiently stocked to take care of a nominal de- mand. California and imported sar- dines are quiet. No renewed interest is Shown in Alaska salmon. Reds and pinks are taken on the spot in moder- ate blocks, but holding prices on the Coast do not appeal to distributors. Chinooks are scarce and are available only in resales. Tuna fish, lobster and crab meat are all in a firm statisti- cal position, which forces the buyer to look to second hands for any offer- ings. Shrimp sells well for the sea- son, Dried Fruits—Prunes are weak and featureless. New crop apricots are al- so offered but with the same attitude faced by sellers. The spot market in apricots is featureless. Some operators are not optimistic and are buying only in a small way. Raisins are hold- ing their own in that there has been no reaction in price or change in at- titude since the recent flurry in Thompsons. There is little buying on the Coast and only a moderate turn- over on the spot. Currants were neglected all week and were weak. Peaches and pears were generally duli and inclined to show an_ unsettled situation. Syrup and Molasses—Some new crop foreign molasses is in the mar- ket now and is being offered, but the trade are not especially interested, as the season is too late. Domestic molasses is in fair demand for the season at unchanged prices. Sugar syrups of good quality are not abun- dant and are wanted at firm prices. Compound syrup is steady and un- changed. Salt Fish—The demand for macker- el is light following the ending of Lent. Prices show no particular change for the week. Beans and Peas—The demand for beans is quiet. Prices are unchanged. Pea beans are steady at ruling quota- tions. Red kidneys weak. California limas fairly steady. Imported beans are somewhat in evidence at weakened prices. Green and Scotch peas are un- changed in price, but both dull and weak. There are some foreign peas in the market at shaded prices. Cheese—The market is barely steady with quotations on old cheese about the same as previous quotations, but new cheese shows a decline of around lc per pound, there being a good sup- ply and a fairly light demand. Provisions—The market on smoked meats remains steady at unchanged quotations. The market on pure lard is somewhat easier, prices having de- clined about %c per pound under a week ago... The market on lard sub- stitutes is steady at unchanged quota- tions.. The market on dried beef, can- ned meats and barreled pork is un- changed, with quotations same .as previous quotations. —_———_ £ Customers kept waiting for recog- nition may resent being ignored, even though they realize. they. cannot be waited upon at-once. - - per doz. Review of the Produce Market. Apples—Jonathans, Spys and Bald- wins fetch $1.75@2.25 per bu. West- ern box apples are now sold as fol- lows: Roman Beauties, Winesaps ‘and Black Twigs, $3.25; Delicious, $4.25. Artichokes—$2 per doz. ~ Asparagus—90c per bunch.” Bananas—/74%4@8c per Ib. Beets—New from Louisiana, $1 per doz. bunches. Brussel’s Sprouts—40c per, qt. box. Butter—The market is steady to firm under present quotations, the re- ceipt of fresh-made creamery being about normal for this time of year. The average quality is good and grad- ually showing improvement from win- ter defects. There is a fairly active demand for the different grades of creamery butter at this time. Under- grade butter still remains in very light supply. We do not look for any ma- terial change in the butter market within the next few days. Local job- bers hold extra at 47c in 63 lb. tubs; fancy in 30 Ib. tubs, 49c; prints, 49c. They-pay 25c for packing stock. Cabbage—Old, $5.50 per 100 Ibs.; new from California, $5.50 per crate. Carrots—$1.25 per bu. for old; $1 bunches for new from Louisiana. Cauliflower—$3.25 per dozen heads. Celery—California is selling at 65c for Jumbo and 85c for Extra Jumbo; Florida, $3.75 per crate of 4 to 6 doz. Celery Roots—20c per Ib. Cucumbers—lIllinois hot house, $2.75 per doz. Cocoanuts—$6.50 per sack of 100. Eggs—The market remains steady, with liberal receipts and a fairly active demand. The quality of eggs is very fine at this time and on the present basis of quotations there is a fairly good consumption. Local jobbers pay 24@24%c to-day. Ege Plant—$4 per doz. Grapes—Spanish Malagas, $9.50 for 40 tb. keg. Green Beans—20c per Ib. for either string or butter. Green Onions—Chalotts, $1 per doz. bunches. Green Peas—20c per Ib. Honey—32c: for comb; 25c for strained. Lettuce—Hot house leaf, 12c per Ib.; Iceberg from California, $3.50 per case. Onions—Home grown, $3 per 100 Ib. sack for red and $3.50 for yellow; Texas Bermudas, $5 per crate. Lemons—The market is now as fol- lows: 300 size, per box ~-------------- $7.06 360 size, per box ------.-------= 7.00 270 size, per hox .-,---~-------- 7.00 240 size, per box.=-------------- 6.50 Oranges—Fancy-: Sunkist Navals are now sold ‘on the following” basis: 0G 23 es ce eet G48 eg a 52S 150 496 and.200 3.2. +. 5.50 We Ee aedesee oa Bee oo a oS a 5.50 324 ie oe 2 SG Choice, 50c per. box less. 2) ies; Floridas are now sold:as. follows: .. 126 ee MLA ea $5.25 _Parsley—50c. per doz. bunches. Parsnips—$2 per bu. Peppers—Florida, . 75c basket containing about 18. Potatoes—Home grown, 65c per bu. for small Poultry—Local buyers now pay as follows for live: Light fowls ------- ee oe ts 20c Heavy fowls 0-220 eae Heavy “sprigs <2 68 25c Cex and Staag 25) 2 0 “14c - Radishes $1 per doz. bunches. . Spinach—$2 per bu. © q Strawberries—Floridas bring 80@ 90c per qt. Louisiana command $5.25@5.50 for 24 pints. Sweet Potatoes—Delaware kiln dried command $2 per hamper. Tomatoes—6 1b. basket of Califor- nia, $1.25. Turnips—$1.25 per bu. —_>-++—___ Wholesalers to Make Jackson Trade Trip. Detroit, April 10—Mémbers of. the Wholesale Merchants Bureau: of the Detroit Board of Commerce will go to Jackson, Tuesday, April’ 17, on the fifth of a series of trade promotion trips arranged by the organization. The party, including about thirty- five wholesalers, bankers and manu- facturers, will leave Detroit in a spe- cial car over the Michigan Central railroad at 8:50 in the morning. The day in Jackson: will be passed with customers, and at 6:15 o’clock a din- ner will be given to the business men at the Jackson City Club. About 200 are expécted to attend. The pro- gram committee in charge of the trip is headed by T. F. Ferguson. A motion for a new trial for James Cusmano, proprietor of a clothing store at 2941 Lafayette avenue east, sentenced to two years in the Federal Prison at Atlanta by Judge Charles C. Simons March 30 after he was found guilty by a jury of receiving stolen interstate commerce shipments, was filed Saturday by his attorney, Henry Behrendt. Cusmano was con- victed of receiving $480 worth of clothing shipped from New York ‘to Detroit by the American Railway. Ex- press. Albert M. Spilg, proprietor of a drug store at 656 Rivard street, who was found guilty Feb. 13 by Judge Arthur J. Tuttle of selling narcotics unlawfully, paid a fine of $2,000 in Federal Court Saturday. Judge Tut- portunity to raise the money. Spilg, was found guilty to give him an op- portunity to raise the money. Splig, when found guilty, said he was forced ° to buy a quantity of drugs from a peddler at the point of a pistol. He said he sold the drugs in ordeér’ to recover the money spent. He was arrested November 23, 1922. Isaac Goldberg, many years ago a resident of Kalamazoo and widely known as president of the LaAzora Cigar Co,; has re-entered the cigar manufacturing line as President_and general manager of the Field Cigar Corporation of Detroit. The new concern is well located and is’ special- izing in the manufacture of two brands, “T-R,” a .Sumatra wrapped cigar, and “Dardenelles,” a broad leaf wrapped’ cigar. | Her Real Mission. 4 Clerk (to. woman who’ has looked over about everything without buy- ing): “Excuse me, madam, but may I ask if you are:shopping here?” Customer: “Certainly; what do you think I’m doing?” | 2 Clerk: .“I thought perhaps you might be taking an inventory.” A salesman who costs too ‘much: is one. who makes’ misstatements’ about the goods. It, does not matter how small his salary. = oh Three Day Celebration of Twenty- ; Fifth Anniversary. Ithaca, April 9—I thank you for your very flattering letter of April 6 and appreciate all the kind things you said in it. I am a firm believer in advertising my store, but am a very poor one on advertising myself, so that any picture you may have of any one who wears a man’s suit would be recog- nized by my friends as readily as my latest photo, which was taken about forty years ago. This will simplify this question and dispose of it. The responsibility of the celebra- tion rests upon the fact that I started 4n business here just twenty-five years ago, when I bought out W. K. Lud- wig,. who still resides here. This brings us up to the preparation for ‘tthe spread. To be really successful one must dook and plan ahead. I placed my order some time ago for spring weather for this date, overlooking the fact that there are always a few days fin the spring when the traveling over ur roads is done on the bottom of the feet of the Chinese, but, thanks to the improved highways, this lasted ut one day this year, which chanced to be the opening day- of the circus. What Gratiot determines upon it pre- forms and while autos are not made for mud, but for dough, we were taken back twenty-five years by seeing horses: upon our streets, drawing buggies and wagons resurrected from I--don’t know where. This - being souvenir day we had. a merry time and much fun, as each customer re- ceived, in addition to the souvenir, a carryall made from a Kellogg corn flake package opened at the end and supported by a tape which passed entirely around. This box was filled with articles, such as flour sifters, thimbles, etc., advertising ‘“Ismerta” flour secured through the ' National Grocer Co., of Cadilacc, together with other advertising articles from Chase & Sanborn. When night came we were ready to quit and prepare for the next day. Friday opened with sunkissed spring weather and the people began to arrive in autos, as the roads had greatly improved. Our store, which ‘was decorated for the occasion, was the meeting place until the theater opened at 3 p. m._ By the opening hour there were 2,000 people wait- ang and as the theater had a seating capacity of 500 and a standing ca- pacity of the same, there was a street full ready for the next show. The theater had been engaged for the two days running from 3 to 11 p. m, without any intermission. The ticket office was closed and the theater doors were opened to allow the -peo- ple to go and come as they liked. ‘This kept the audience constantly changing. We had engaged three of the best shows we could secure and the satisfaction we had in the com- ‘plimentary remarks of those who at- tended well repaid us for the added expense. As a test for the school children a book prize was offered, “The Return of Tarzan,” from which show was filmed. __ : : Saturday opened like Friday. with the interest at fever heat and now the street looked like a Fourth of July with the sidewalk filled with people and the streets with autos. (On this day the theater was opened at 2:30. p, m., for the crowd was so great that we saw we must serve all we could. It began to rain in the late “afternoon, but that did not count, for the people were here to keep the theater full until the closing hour. The idea back of all was to give the trade a good time without any effort made to sell, although sufficient help was there to care for all who cared to purchase; ‘but the result was the larg- ‘est week of the year, excepting Christ- mas week. No special prices .were made and nothing advertised to draw trade. As a method of creating good MICHIGAN TRADESMAN feeling we know of nothing to equal it and the result on the amount of trade in the weeks to come will show the effect of this method of advertis- ing. I am mailing you a paper containing our advertisement, so you can better understand the plan and the reason for the interest our customers took in each of the three days. By securing the weather, the show and the advertising far enough ahead, the work of the three days preceding the date of opening was light and all were in good condition to enjoy the event. Our next twenty-five years will be enthusiasm for first-class work among the contestants. The weather was ideal and young people full of pep, and the entire community turned out to watch the sport. Professor Walter McMillen, of the local thigh school, formerly of Grand Rapids, will have full charge of the organized outdoor recreation pro- gram in Petoskey this coming season. This is the first year Petoskey has had organized play and much interest is being displayed concerning success of venture. . Mrs. A. R. Clark, President of the Federated Clubs of the city of Petos- key, reports that her Thrift and YOUR REAL Your worst competitor is yourself, And not your neighbor across the way; He lives close under your own waistcoat, Whatever you may think or Say. There may be magic in your neighbor's sign, And trade may rush in crowds to him, And you may think he’s knocking you, And tote a grouch when picking’s slim. Your sign’s all right atop the door, The stuff you sell is mighty fifte, But folks don’t fali in fits of joy To get their stuff wrapped in a whine. Perhaps you forget to wear a smile, Or toss a quip or timely jest, Or sympathize with other. folks, Or join in common interest. You’re too intent on selling goods From bin and counter and groaning shelf, It’s not too foolish sometimes to make A mighty effort to sell yourself. And sometimes mark in figures plain Just what you’d bring if up for sale— A price for bright and cheery goods, Or marked along with the old and stale. And then, perhaps, a little greed Has crept into your heart and soul, And just a dream of quick-made wealth Has come to be your fondest goal. Perhaps you’ve got it in your head That the world was made alone for you, A place to pull fat profits down, A worthy thing, you think, to do. A little sense of superior skill, A little sneer at the less expert, A little too liberal use of the tongue, And words that wound and sting and hurt. A little lack of kindly thought, And words of courtesy unsaid, Are worms that eat a business heart And leave it resting with the dead. Your worst competitor is yourself, When you serve yourself and then are done, Service to others ignored and forgot, Counting on nothing but self and your own. So don’t complain of your neighbor’s luck, If customers leave and go his way, If you want to be greedy and snobbish and proud, By paying the cost of them all—you may. COMPETITOR —Frank M. Holmes. easier and I know the second hundred years of business will be only a soft snap. Henry McCormack. —_—_>--———__. Planning For Big Things at Petoskey Petoskey, April 9—That Petoskey is the coming center for winter sports was proven recently when a mid- winter carnival was held here under the auspices of the Petoskey Cham- ber of Commerce. Dog races, ski ob- stacle races, skiing, distance and jumps, snow shoe races, all kinds of skating contests and other sports were featured. The. municipal ice ‘rink, located in the heart of the city, “was one of the most popular places. All events were free, no entry fees were asked. Valuable prizes, donated by the merchants and citizens inter- ested in the events, tended to lend Benevolent departments have carefully provided for all fire victims of the Aimeda apartment ‘house fire. Scores of other societies, churches. and big hearted citizens gave their bit toward assisting those who were forced to flee from the burning building. George W. McCabe, of the Mc- Cabe Hardware Co., whose term as Chamber of Commerce President ex- pires May 5, is being heartily con- gratulated on the excellent results of the Advertising Petoskey campaign. This drive, fathered by Mr. McCabe, was put on under the auspices of the Chamber of Commerce, with the aim of obtaining $3,000 for purely adver- tising purposes for 1923. A committee of eleven business and professional men met and alloted amounts to be paid by. each business house, lodge, April 11, 1923 etc., in the city. Hotels, boarding and rooming houses, as well as individuals, were asked to assist financially in this campaign, and when the drive ended the finance committee, composed of Leon Chichester, John L. A. Galster and Albert Fochtman, had nearly $4,- 000 in the fund for advertising. Road signs, placards, road maps, booklets and various other advertising is being planned for the summer season—all with the idea of better acquainting the traveling public with the beauties of Petoskey. At the arinual election of directors of the Chamber of Commerce, Henry Beese was chosen to succeed Presi- dent George McCabe, who has so suc- cessfully served as head of the Cham- ber. Mr. Beese has been director of the Chamber for the past two years, is a member of the Retail Merchants organization, Credit Bureau, a Rotar- ian and all around genial business man. He has been a resident of Petoskey for several years, being connected with the Beese & Porter dry goods store, and will: have the confidence and aid of every director on the board, as well as every citizen in Petoskey. The directors for the year 1923 are . Messrs. Leon Chichester, Henry Beese B. H. Halstead, William Ellis, George Danser, Dr. C. J. Gray, George Mc- Cabe, C. L. Hinkley, Prof. P. G. Lantz, A. E. Bremmeyer, John Lake, Norman Wells, John Quinlan and Charles Levinson. Petoskey is to have the direct bene- fit of a quarter million dollars being spent by the State on cement roads this year. M 11 is to be improved considerably with cement road on Charlevoix avenue. M 13 is to be im- proved at Clarion road, South of Pe- toskey and we are to have an $8,000 bridge built by the State this season. The surface drains are now in for the road work and bids are to be let this month. Work will commence as soon as the weather permits cement work. Petoskey is to have an abundant supply of pure ice this season. The city has two large ice houses filled to capacity and have recently turned the business over to E. J. Ilsen, formerly of Boyne City, who has moved his family here and who will attend to the ice business during 1923. Our Michigan Transit dock is be- ing repaired in readiness for the sum- mer season. At the April election, Petoskey voted to revise the city charter, adopt- ed in 1916, and nine men have been selected to make the changes. Be- cause of changes in conditions, it has become advisable to make some changes in the charter. In aneendeavor to bring Petoskey and her attractions before the eyes of the tourist, Petoskey had hundreds of small signs made this year. We sent these signs to our boosters who go to the Southerh states each year and asked to have them placed in con- spicuous places—chambers of com- merce, city managers’ offices, hotels, stations, etc. Already we have re- ceived numerous enquiries as direct result of. these signs. Tuesday night will be red letter night for the fathers and sons of Petoskey and surrounding territory, when. they will gather at the Cushman House for meeting and banquet. An interesting programme has been care- fully arranged. The Sportsman’s Club of Petoskey gave one of the most delightful danc- ing events of the season last Monday evening at the Cushman Hotel when over. 100 couples enjoyed good music and dancing until a late hour. The Chamber of Commerce office is being swamped with enquiries con- cerning cottages, rooms, hotels, work, etc., for the coming season. The new Petoskey booklet will be out soon and ready for distribution. Afton Holm. Are you measuring the growth of your business by the limitations of town or city lines? Reach out and keep reaching out farther. ii Zora ME a. @e April 11, 1923 7 MICHIGAN TRADESMAN 7 NET CONTENTS Profits in Springtime “THOSE dealers who are pushing Semdac Liquid Gloss and Semdac Polishing Mops at this time of the year are finding their sales large and also their profits. NE QUART : QUID Semdac and Semdac Mops are necessary weapons in the annual spring housecleaning campaign against those twin enemies of all good housekeepers—dirt and dust. By making their work more easy and their houses more beauti- ful, Semdac Liquid Gloss delights the hearts of all good house- keepers. Asa furniture polish, Semdac gives a sheen to all furniture which rivals the original finish. . The Semdac Mop with its long, adjustable handle saves the back- breaking efforts of cleaning under beds, bookcases and tables. It saves wiping the floors on hands and knees. When dirty, the Semdac Mop swab is removed easily from the frame and is replaced just as easily, due to the flexible wire con- duit in the swab. ‘Other mop manufacturers refer to their swab as being easily i removed and replaced. While it is true that they are easily re- moved, all swabs shrink in washing and not having the flexible ! wire conduit, an exclusive feature of the Semdac swab, it is with extreme difficulty that they are replaced on the frame. Profits in Semdac Our combination offer which enables you to sell a Semdac Mop and a can of Semdac for the price of an ordinary mop alone, is a money-maker for you. To bring the attention of your customers to this bargain, we mail for you, absolutely free, a sales-making letter and folder, both printed in colors and bearing your name. If at the time these letters are mailed, age you will install the Semdac Window y. a es s e : . t This bedutiful three color letter Display, which we will send to you upon a ee ee " together with a Semdac folder, is request, you will have an effective tie-up constant reminder to your customers sent free to your customers. . e ° to buy Semdac Liquid Gloss. ~ with the advertising campaign. Order Semdac Liquid Gloss, Semdac Polishing Mops and Semdac selling helps from our nearest branch. STANDARD OIL COMPANY (INDIANA) 937 S. Michigan Ave. Chicago, Illinois Michigan Branches at Detroit, Saginaw, Grand Rapids THE TIPPING NUISANCE. The custom of tipping is a self-im- posed evil, of which society at large could and should rid itself. Of Eu- ropean importation and originating in the old days when servants were obliged to depend almost exclusively on. the gratuity of the patrons of public places as the only means of compensation for their work, this practice has, owing to the establish- ment of a general wage standard, be- come theoretically obsolete. It is doubtful whether at present there are many employers who do not pay their help a specified wage, thus eliminating any excuse. whatever for a servant to expect, or a patron to give, a tip, except under extraordinary circum- stances. This nuisance seemed to be increas- ing in this country prior to the war; however, after the war it has become almo;t an epidemic, due probably to the large number of Americans who have been abroad, where they con- tracted the disease, and upon their re- turn home infected their countrymen. While 10 or 15 per cent..is considered a reasonable tip in #rance and most other European countries, the writer has frequently observed the enormous proportion of 30 or 40 per cent., which is certainly over-stepping all bounds of propriety and reason, resulting in cul- tivating in servants a species of child- ish cupidity, and the French harpies certainly take the poisoned mock orange in this respect. The only possible condition under which a servant could be warranted in exepecting a tip, or a customer. feel obliged to give one, would be in the event that the patron required an un- usual amount of attention, thus re- quiring the servant to perform more than naturally attached to his proper duties. Therefore it follows that the remainder of the tipping public may be classified as those who practice it for mere ostentatious reasons, and those who, while they realize the ab- surdity of the practice, do it because it is the custom and have not the moral courage to refrain. The tipping hhabit thas reached the most ridiculous proportions. This contagion has spread with astonishing rapidity from the well-to-do to the middle and lower classes of society, so that if one chooses to frequent a cer- tain restaurant, cafe or barber shop for economic or other reasons he finds that the servants are almost invariably affected with the itching palm, and that it is almost impossible to receive courteous service unless a tip is given to: the waiter at regular periods. If the tip is not forthcoming the patron in‘ many places is subject to notice- able and premeditated inattention, amounting in some instances almost to. insult. There are hundreds of third-rate places where a person is snubbed simply becaause he has the moral courage to refrain from cater- ing to the sordid yearnings of spoiled and pampered waiters. ‘The absurdity of wage earners giv- ing tips is more pronounced from the fact that in their daily occupations they are required to do practically all. the odds and ends pertaining to their lige of work which those over them reqaestdoré, “or hunt for another job. MICHIGAN TRADESMAN How many people put in fifteen minutes, one-half hour or an hour overtime each day without compensa- tion for it? Yet these are the very individuals who feel obliged to tip waiters for rendering services that are entirely in line with what they are paid to perform. Tipping, in the majority of cases, is far more ridiculous than a person robbing his own suitcase or picking his own pocket. Most people heartily resent being robbed, but the slaves to the tipping evil not only cheat them- selves but are the means of bringing annoyance to non-addicts. teense NO RUBBER SHORTAGE. A reassuring statement for those rubber manufacturers who have been Viewing the crude rubber situation with alarm comes from B. G. Work, President of the B. F. Goodrich Com- pany, who has just returned to this country after making a study of the foreign markets. He calls attention to the fact that the greatly misunder- stood Stevenson plan does not re-trict production, but is designed merely to secure the orderly marketing of the product by preventing the dumping of supplies on the market below produc- tion costs. Without some such ar- rangement low prices might “kill off” producers and thereby lead to u real shortage. Mr. Work estimates that the minimum price for rubber in this ccuntry, at which British growers can afford to market their product is 31 cents, and he points out thar the Stevenson act allows additicnal releases above the 60 per cent allow- ‘ance if the price is maintained at this level. He regards the measure as not restrictive, but regulative, and believes that it will really tend to safeguard the future rubber supply. The British colonies have imposed an export tax on rubber ever since they first began to produce it. This amounts to a cent and a half < pound, and is intended to cover the cost of supervising and encouraging the in- dustry. Under the Stevenson plan the tax increases when exports reach 60 per cent of the standard production of 1920. As the world wili need rub- ber in increasing quantities the ‘ planters themselves, whose influence predominates in the colonial legisla- tures, will balk at any restrictions on shipments when prices are again profitable.. Some of the comment on the rubber situation in this country has shown traces of hysteria, and this careful review of conditions by an ex- _perienced manufacturer ought to calm unwarranted fears of a_ threatened shortage. RUBBERSEED OIL A report has beén made by the Agricultural Department of the Fed- erated Malay States on the oil from the seeds-of rubber trees as a sub- stitute for linseed oil. The oil is said to be of high quality, to require but little refining, and to come from a waste product that is available in great quantity and that is casy to collect. Experiments with a consisn- ment of thirty tons of seeds sen: to England resulted in a yield of ‘$250 a tn for the oil .nd $40 a ten for the. Linseed oil at that time: residual cake. was selling for $300 a ton, THE OLD HOMESTEAD. President Harding, buying the 265 acre farm in Ohio on which he was born, and announcing an intention to spend much of his retirement there, adds a modern instance to a sterling Republican practice. Americans are deemed a restless breed, with few roots, who, partly because of pioneer traditions and partly because we have the same local institutions everywhere, feel no pang in transplantation. Yet we invented old home week; we _de- mand books Tike Donald G. Mitchell’s and Elbert Hubbard’s upon the homes of our great men; the songs of John Howard Payne and Stephen Foster are about home. After all, in this spacious and prosperous country near- ly every family has been able to have its. own home, which is not true of Europe. Nothing pleases.an Ameri- can like buying his birthplace. If he was a poor boy reared on a farm and has risen to fortune, it is his first duty. Particularly do we like our Presi- dents to have a local habitation, pre- ferably rural, which will serve as set- ting and margin for their dignity. In- stinctively the editors of the American Statesmen Series: placed on every title-page a vignette of each states- man’s home. Many are inseparable from our National record—Mount Vernon, Monticello, Lindenwald, the Hermitage, -Ashland and Montpelier, not to speak of the unnamed. homes at Springfield, Braintree and Oyster Bay. The urbanization of the Nation makes against the fine old custom of going back to be a Cincinnatus. Ex-Presi- dent ‘Wilson, for all his keen sense of tradition, seems never to have con- sidered Staunton as a place of retire- ment. President Harding will put a golf course on his farm, but it will be a farm none the less. Ohio, with more than her share of Presidents, has had less than her share of Presidential homes. Three of her sons—Harrison, Garfield and McKin- ley—did not live to return from the White House.. Mr. Taft has been too busy to go back. Some people may think that any part of the flat Middle West is, after all, rather an unattrac- tive place for President retirement, but they little know Ohio. Morrow county, almost in the center of the State, is said to be a beautiful region of hills and valleys. It is not far to Zanesville, which Charles D. Stewart has described in his latest novel as the-: center of a region of surpassing natural attractiveness. It is not far in another direction to Hamilton, which William Dean Howells so glowingly treated in his boyhood reminiscences. The President has taken a happy step. COTTON PROSPECTS. A few swings backward and. for- ward marked the course of the cot- ton market during the past week. On the face of things there seemed ‘no reason for any change in quotations. Conditions, both as to the oid crop ad the new, were unaltered Not a single new circumstance was dis- c.osed that was of any real value in determining whether values should so up or down. So the speculators fell tack on the weather map for their re- sources in building or bearing. Fig- ures compiled by “the International April 11, 1923 Federation of Master Spinners and Manufacturers showed a wo1ld con- sumption of 10,192,000 bales for the first half of the cotton year, with a considerable drop in foreign countries in the using of American cotton. There was, however, more of such cotton consumed in the mills here. Active preparations continue for checking the boll weevil. That bug is not expected to be as devasting thi, year ds it was last, bia it will t2ke two or three months before an opinion of any «value in this matter can be formed. Fir:iness continues in the goods market, with some ad- vances in wide sheetings and some other constructions. Wage increases in the mills seem to have disposed of fears of a strike of the workers and the industrv knows where it stands in this respect. The only uncertainty now is as ‘o the cost of the raw ma- terial which will have to remain ii abeyance ior a while. A fair call continues in jobbing circles for some fabrics. The heavier cottois are more thar holding their own. in knit goods ther¢ has been an insistent de- mand for hosiery. WOOL AND WOOLENS. In the absence of any marked ac- tivity abroad more attention seems to be paid to the domestic wool situa- tion. Receipts of foreign wool have been large from all accounts, although official figures have not yet been made public for any month this year. A well-known wool merchant voiced the opinion the other day that purchasers were running up the market on them- selves by their eagerness to secure clips from the growers in advance of shearing. It has raised the hopes, as well as the prices, of the growers who are coy at releasing their holdings ex- cept on their own terms. As there is no lack of wool supplies available, there are price limits which must. be taken into account. The wool duty is the main factor in keeping up the prices, as this means an addition: of 31 cents per pound, scoured basis, to imports. Domestic mills are extreme- ly busy those of the American com- pany reporting that they are working at capacity, with others not far be- hind. Allotments have been in order and price increases were announced toward the end of the week. Dress goods mills are also active, with their Fall production contracted for. Manu- facttring clothiers either have their salesmen on. the. road or will have them this week.- So far, the orders have been good, the prices being lower than many oftheir customers feared they would be in tiew of higher fabric and labor costs. What is held to be the largest un- cut precious stone in the world is a flawless black opal discovered in this courtry and now said to be in the office of a Government) official in Wahington. The gem contains ap- proximately twenty-one cubc inches, weighs 2,572,332 carats, and is valued by the owners at $250,000. The colors are translucent blues and greens with a little red. The famous Viennese opal, which was without equal until the American speciment was found, weighs 1,658,927 carats, but has a number of flaws. i ene lta Snares as April 11; 1923 MICHIGAN TRADESMAN 9 A Horse Weighing Less Than 7 Pounds— would be impossible and incredible; still, the marvelous Twin-3, air-cooled, staggered SIX, patented D-A-C motor develops 32 horse power under brake test, and weighs only 193 pounds—making it one of the most powerful automobile motors per pound weight in the world. This is only one of the many original and exclusive features that distinguish the D-A-C car from all other cars, and make it the most widely discussed engineering achievement of the entire automobile industry. INVESTORS should read the following D-A-C features and in their own interests, write for complete information regarding it. | IMPORTANT FEATURES OF THE DETROIT AIR COOLED CAR , 1. Being air cooled by a perfected 5. 9. Superior design, materials, and system, it does away with all annoy- Beautiful in appearance, luxur- iously furnished, perfectly balanced, ances, cost, parts, and weight of the old-fash'oned water cooling system. 2. Has from 750 to 1,300 fewer parts than any other car. unusually roomy, strictly a quality car. 6. Pe:fect accessibility to, and in- terchangeabil'ty of varts. 7. Equipped with the famous Twin- workmanship. 10. Mechanical drawings and pat- terns made; three production models built; plant secured; organization com- plete; output sold for a long period in - : : 3 (6) air cooled D-A-C motor; one of advance. 3. Is %-ton lighter in weight than ce other - of eeteal size. the most powerful automobile motors 11. Cost of production and profits per pound weight ever made. per car should make this a magn-ficent 4. Has averaged close to 30 mles &. Exclusive, improved and pat- investment. per gallon of gasoline for 65,000 mles. enteg features. , : j 9 3 ® e | Don’t Delay. Don’t put it off. Mail the > ‘ coupon now—today. e | Detroit Air Cooled Car Company, | 3745 Cass Ave., Detroit, Mich. | Gentlemen:— | Please give me the investors information mentioned one : above. I ask this with the understanding that | am NOT See the exhibit at Ottawa Ave. and Michigan St., Grand Rapids. | ledoi If j i (nee Beeniagn) | pledging myself in any way. DETROIT AIR COOLED CAR COMPANY | ee W. J. DOUGHTY, President , 3745 Cass Ave. Detroit, Mich. | (M.T.) POM * P 10 MICHIGAN TRADESMAN : April 11, 1923 Sess : rae FES iS] Ho Apert ara— J S35a ee HE BLAS ma sod) sane qe PPL f Fr Sy ERS cca VY DSI : “3))), svt q i] Changing the Habits of the One-Pair Man. If there is any way in which the sale of men’s shoes can be increased it is by changing the man’s habit of buying and wearing for all occasions the one pair of shoes. While at first thought it would seem that the buying of two pairs of shoes would delay the buying of the next pair, experience proves the habit of wearing more than one pair at a time breeds the desire for good-look- ing shoes and leads to more frequent purchases. There is only one method of increas- ing sales and selling “double headers” and that is by everlastingly keeping at it; working on each customer with well thought out arguments and the showing of styles of shoes that are entirely different from the footwear the customer came in to buy Many stores have tried this method and it has brought results, but like other routine matters, there comes a day when the proposition dies a slow death. The salesforce gradually “let down” and the management, in the stress of other matters, fails to check up the selling force and we are right back where we started. It would be difficult to imagine the average woman with only one pair of shoes. The day will come when the ridiculous side of men continually wearing the same old pair day after day will be brought home. It is bad business for any merchant to push “double headers” sales in a manner offensive to the customer. But there are sound arguments that will appeal to sense and reason It should never be put on the basis of merely getting the money, sO common in barber shops. Such crude methods will chase trade away from the store quicker than any others. Proper compensation, coupled with sound arguments, will produce re- sults in “double header” sales. Slowly perhaps at first, but gradually increas- ing as the salesforce get keyed up to putting the proposition before each individual in a manner that will im- press that particular customer. Some can be reached through an appeal to pride and others through an appeal to their vanity. What are some of the arguments that can be used? Perspiration is an enemy to the comfort of the wearer and an enemy to the life of the shoe. Shoes worn alternately give the one pair a chance to dry out and the two pairs are more hygienic. Linings get completely soaked with perspiration. Shoes thoroughly dried out will keep the leather soft and pliable, and, more comfortable on the foot. Shoes will also hold their shape bet- ter and last longer when given such a ‘rest and drying. Changing shoes after the day’s work is done will give the wearer extra comfort for the evening. He will feel like a new man with a pair of dry shoes on his feet. Then, there is the argument for the alternating of a pair of black shoes for general evening wear instead of the one pair of “tans.” An extra percentage paid to the sales force for “double headers” will serve as an automatic reminder where all other methods fail. This, with the right arguments, persistently follow- ed will increase men’s sales. The extra sale may not always be made at the moment; but the arguments will prevail in time. It is always a good plan to gently remind him that “now,” while he is in the store, is a good time to buy the pair of golf shoes, sport shoes, dress shoes, that he is sure to need in a few weeks, and why not be fitted now and save the extra trip to the store later? With charge customers this is especially good in getting re- sults.—Shoe Retailer. ene Ae meenmme Need For Better Salesmanship in the Shoe Store. Frequently of late there have ap- peared in many magazines of National circulation statements of tests and comparisons as to the actual selling ability of the average retail store salesman in the United States. These comparisons cover many lines of mer- chandise and many kinds of stores. The findings are indisputable. The average salesman or saleswoman is found deficient in definite and concrete details that go to make up a possible 100 per cent. efficiency. One writer, of international reputa- tion as a business investigator, was ‘sent to England and the Continent by his publication, after he had covered pretty thoroughly the States, to make a direct comparison of the methods and efficiency of foreign salesmen with our own. He tells of the difference between the two, and the odds all in favor of the Eng‘ish clerk, with the French in second place. What are the big differences? The English clerk is better trained because he undergoes a thorough course of training before he graduates as a full fledged salesman. It is pointed out— and it is a fact often commented upon by Americans who have shopped in England—that the English clerk knows his goods better and generally is more painstaking than his American brother. ° You'll Have Many Calls For This Sport Oxford The season is here when boys and men will be de- manding a cool oxford such as this for both sport and regular wear. No. 942 has smoked elk upper with mahogany saddle strap and tip, Neoline sport sole and heel. No. 941 is same with plain toes. Better order now to be ready when customers ask for them. HEROLD-BERTSCH SHOE CO., GRAND RAPIDS Le The Plow Boy Plow time is near at hand. This shoe is high enough to keep out the dirt and low enough for cool- ness. It fits snug and protects and supports the ankles going over rough and broken ground. It wears like iron. Ask for Stock Numbers 470 if a double sole is wanted 446 if a single sole is wanted A Double Tanned Horse Hide Shoe That Stays Soft Rain or Shine. Work Shoes Are Our Specialty. We are exclusive makers of work shoes made of horsehide double- tanned by our own secret process. This is our specialty. Our every energy strongest work shoes. buckskin. leather tough enough to stand the grief, And it stays soft when double tanned our way. wet they dry out hard. Rouge Rex double-tanned horsehide stays soft. When other leathers get velvet. Wear Rouge Rex shoes and you’ll say you have gained an entirely new conception of shoe service, endurance and comfort. We are the largest tanners of horsehides for work shoes in the country. We buy only the choicest hides. Im making Rouge Rex shoes we use only the strongest part of each hide—the butts, where the fibre is toughest and most enduring. You'll say that Rouge Rex Shoes are the most economical shoes you ever owned, and you'll rejoice in the comfort they give you. Notice how thick! the leather is, and then feel how soft it is. Just like velvet. Yet Rouge Rex shoes wear like iron. And they never tire your feet. We make a Rouge Rex work shoe for every purpose. All are horsehide ‘through and through. Z : for hunting and motoring, where a husky, grief defying comfort-giving shoe is needed, there is a special Rouge Rex shoe. | HIRTH-KRAUSE CO. FROM HIDE TO YOU SHOE MANUFACTURERS and TANNERS, - WRITE US DIRECT IF YOU CANNOT FIND OUR DEALER. ; is bent on making the world’s To insure the best wearing leather we do our own tanning, in our own specialized tanneries. We tan horsehide, and it is known as the toughest fibre leather on earth, yet we make it soft and pliable as Horsehide is used to cover league baseballs because it is the only Wet it, soak it in water, snow, slush, mud, and it dries out soft and flexible as For field and factory, for lumber and mining camp or oil fields, Grand Rapids, Mich. y t E i ae SmaI es a ene “ ast i en area RC seme SPemsnesesmnne Sete emeencinn eee April 11, 1923 MICHIGAN TRADESMAN Now all this is not the fault of the American salesman as much as it is the fault of the American retailer. The English shopkeeper has built up a system of training with a far sighted view of the importance of*the efficien- cy with which his goods are presented to his customers. The American store owner “hires” a salesman and assumes he is a salesman because he says he is. But who “trained” him, and what does he know about this trade and the goods he is to sell? Too often the answer is like that of Topsy, who ‘Just grew.” The fault lies primarily with the mass of store owners themselves. But there are a great many exceptional salesmen to be found wherever we look for them, and this only proves that ambition and a desire to excel is all that is necessary for any man or woman of ordinary, every-day intel- ligence to become by comparison a super-salesman—one who does know the stock, where it is located, the painstaking desire to please and the cultivated faculty of finding out what the customer wants and’ the best thing for the customer to buy. If there is a greater need for effi- ciency in production and in_ store- keeping, then better salesmanship is one of the important factors of the retailers’ problem, and if we admit this is true then it presents the best pos- sible opportunity for the ambitious salesman to meet this need and ad- vance this interests and build a better future for himself. The surface of: possible sales-in- crease through better salesmanship has but been scratched. More im- portant than this, a 100 per cent. effi- cient selling force in a store where the goods sold will compare favorably with competitors’, will grow in build- ing good-will to an extent that will lift that store entirely out of competition. There is no line at retail wherein real sa‘esmanship is as valuable a busi- ness-building asset as in the selling and fitting of footwear. There is a wide open opportunity for retail mer- chants to build superior stores in their neighborhoods through the develop- ment of a superior selling force. There is a wide open opportunity for the salesman to develop himself into a superior salesman with the largest possible earning power.—Shoe Retailer Increase in Rubber Production. The price of crude rubber has more than doubled within the last few months. !This advance is believed by authorities to have resulted in an in- creased production and sale for this time of the year, due to the fact that rubber manufacturers solicited busi- ness for immediate delivery on the spring dating basis, indicating to the trade that the marked advance in the price of crude rubber, as well as fab- ric, would result in an advance in the price of finished goods. This proved true in rubber footwear, as price advances were announced some weeks ago. All factors in the tire industry tend to uphold and bring in new orders. There appears to be a general belief crude rubber inventor- ies, and particularly those of the larg- er concerns, are heavy. Manufacturers began to cover their needs when the price began to advance, “new The British export tax is presenting a serious problem. In affects the man- ufacturer who has to buy the high priced raw material and the consum- er who buys the finished ‘goods. Since the United States consumes from 70 to 75 per cent. of all rubber grown in the world, we necessarily pay most of the tax. Two things are needed and essen- tial to solve the problem, according to the India Rubber Review. They are: (1) Repeal or modification of the tax law, and (2) America must grow her own rubber. The second sugges- tion is now under the consideration of the United States Department of Com- merce. Rubber can be grown successfully in the Philippines and also in the Amazon valley of South America. In addition to good rubber land there is plenty of common labor. At one time Brazil possessed a nat- ural monopoly of crude rubber, and it was estimated that as late as 1910 that nation produced nine-tenths of the world’s rubber output. At present Brazil’s output is estimated at one- fifteenth of the world’s supply. Our imports of crude rubber in the fiscal year 1914, all of which preceded the war, were 131,000,000 pounds, and in the fiscal year 1922 568,000,000 pounds. That this enormous increase in im- portation meant a corresponding in- crease in the actual use is evidenced by the fact that the value of rubber manufactures produced in the United States was recorded by the census of 1920 at $1,137,000,000, against- $203,- 000,000 a decade earlier. ——_~.-——_ Repeat Orders Are Better. Notwithstanding the more or less general dullness in the shoe trade, some nice repeat orders have been re- ceived in certain quarters in the last few days. One of the principal men’s shce concerns has received several of them, it was said recently, and the volume of business booked for the season has increased appreciably as a result. One ofthe features of the business is that, although the orders show a marked preponderance of demand for oxfords over high shoes, a larger percentage of the latter than usual at this time of the year is asked for by buyers This is thought to be due to the bad weather, which has apparently reduced the early con- sumer call for low shoes. Light tan footgear has the call, with a good proportion of blacks seen in the late orders. Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. : We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 . Does Some of Your Stock Look Old and Shopworn? If so, it may be because you overlook selling out the old stocks before opening up new shipments. Follow this rule when a fresh shipment of DIAMOND MATCHES is received. ALWAYS PILE THE OLD STOCK ON HAND IN FRONT OF THE NEW. In this way you can deliver to your customers fresh DIA- MOND MATCHES and other merchandise at all times. Selling oldest stocks of all merchandise first keeps down losses and keeps stock fresh. Matches should always be stored in a DRY place. THE DIAMOND MATCH CO. NEW YORK SAN FRANCISCO CHICAGO NEW ORLEANS @ Lbbiihibibittitttriir iti liitti tbr iii a OTE the attractiveness of the Wilmarth Show Cases and Wilmarth Interchangeable Sectional Unit Equipment in the above illus- tration—the main sales floor in the largest department store in West- ern Michigan. Your store, too, can look like this. You can achieve for your store a beauty that creates new prestige, a merchandising efficiency that de- Does the beauty of your store attract trade? velops increased sales without a corresponding increase in overhead. Furnish your store with Wilmarth Show Cases and Store Equipment, lay it out according to a Wilmarth Store Plan, and you will put your store on a higher profit making plane. Get in touch with us today—you will not be obligated in any way. WILMARTH SHOW CASE COMPANY 1542 Jefferson Avenue Grand Rapids, Michigan {Made In Grand Rapids} ——E—E——EEEEEE ST. LOUIS } Be i: Ee : SORT ree 12 MICHIGAN TRADESMAN April 11, 1923 Ay) nr Zz > Z, Cr) > eng) ” _— — ~— — — ~ — ~ — (Cte ((v' ies iy) '}) Ube pre ee gpap ene Attitude of Individual Consumers Has Effect on Business. Whatever may be said as to credit, prices, production, volume and all the other business factors which have loomed so large in recent predictions as to the future course of business, the important concrete fact about which we are likely to hear much be- fore the year is out has received lit- tle attention as yet. As every school boy economist knows these days, re- tail prices normally lag behind the movement of wholesale prices. It is true that a certain type of retail mer- chant does all that can be done to eliminate the lag, but it nevertheless does exist and in general retail prices have not reflected to date the higher cost of basic materials. The aitti- tude of ultimate consumers when re- tail prices are brought into line with basic commodity markets is likely to have a very important bearing indeed on the future course of business. It will be recalled that one of the abnormalities which marked business in 1920 and 1921 was the so-called buyers’ strike. Just what the real nature of this phenomenon was and what actual effect it had upon the ‘deflation of prices are not quite clear. No one can say with certainty whether consumers actually made up _ their minds that the prevailing level of prices was unjustified and, unmoved by other considerations, refused to make purchases in normal volume, or whether the price level reached a point where a great body of consumers was actually unable to buy the things they had been accustomed to buy or were obliged to reduce the amount of their purchases. But, at any rate, the fact that there was a marked re- duction in purchases by consumers during the period in question is un- doubted. Nor is there much reason to doubt that this attitude, whatever its: case, had some effect in bringing about deflation. The psychological factor, added to the practical effect of shelves full of unmoved goods, was powerful in convincing many business men that an immediate revision of the price level was an absolute necessity Conservative Investments 4460 - 4653 FAIR INCOME Y OUR choice of investments should be in keeping with current interest rates. By careful selection. one can secure a fair income and at the same time properly safeguard the principal. We shail be pleased fo discuss the matter of investments with you at your convenience. CORRIGAN. HILLIKER & CORRIGAN Investment Bankers and Brokers CITZ. GROUND FLOOR MICHIGAN TRUST BLDG BELL GRAND RAPIDS, MICHIGAN to the resumption of normal business activity. Ihe attitude of the consuming pub- lic during the remainder of the cur- rent year, then, will be a matter of considerable interest to business men. Will the-high levels of wages, steady employment, and the general feeling of economic well-being induce the public to accept without complaint the higher retail prices which are already beginning to be noticed and which must inevitably follow the increases in basic commodity prices during the past few months? Or will the story of 1920 and 1921 be repeated, if not this year then during the succeeding one? It is almost impossible to haz- ard an opinion at this time, but the business man who can find the right answer should have little difficulty in steering the safe course during the ensuing year or more. There is one form of price increase, or rather one reason given for the higher prices of certain commodities, which is particularly irritating to many people. It is the improvement in the position of sterling exchange. From the low point of last year to its fecent ‘high point the rise in sterling here was almost exactly 10 per cent. A purchaser who is told that an icrease of 33 per cent. in the price of some imported commodity is made necessary by the higher: ex- change rate may be excused for some degree of exasperation. Not only has his pocketbook been depleted, but his intelligence insulted as well. This is entirely apart from any question as to whether other causes have made the higher price necessary and justi- fied. The point is that the salesman has obviously been instructed to give an explanation of the higher price which is false on the face of it. Surely. “Who is that distinguished looking woman over there by the tea urn?” “Mrs. Dedham.” “Wonderful ooking!” “Yes, but her husband—well, he’s the last man I’ll ever have any deal- ings with!” “Wese’ “Sure. He’s an embalmer.’’ M-4900 - M-653 COMPETENT HANDS YE DIFFERENCE between} putting your estate in the charge of a trust . company or in the keeping of an in- dividual, is often the difference be- tween competent hands and incompetent hands. A trust company is trained in the handling of estates—in the requirements, the duties, in all the necessities of the work. Its continuity of service is not dependent on the life of any individual. Friends and relatives may pass away, but the trust company—faithful, competent, trustworthy—lives on. Our officers can be consulted at any time on this important subject. [;RAND RAPIDS [RUST [COMPANY GRAND RAPIDS, MICH. Ottawa at Fountain Both Phones 4391 Merchants Lifel[nsurance Company RANSOM E. OLDS Chairman of Board WILLIAM A. WATTS President Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Sa ntenerpeneeneon el RETRO I rp ERO nc I rR RIOR SE ASR ps sgn oorseee ni Seago April i1, 1923 ACME STOCK SALT. Declared To Be Menace To Live Stock Industry. The Tradesman has had its atten- tion called to the pestiferous methods pursued by the Acme Stock Salt Co., 133 West 40th street, New York, in the sale of its product. Instead of taking orders in the regular way, the company exploiting the product in- sists on taking trade acceptances, which places the purchaser under great disadvantage. The Tradesman has gone into the matter quite fully with State and Federal officials. The findings of State officials are given below in the following correspond- ence: : Lansing, March 20—Your letter of March 9 is just received and we wish to beg your pardon for the length of time it has taken to report to you on the Acme stock salt, but we have been giving this very careful analysis and the methods, as you know, re- quire time. We wish, however, to re- port the results already obtained. On Jan. 31 we received from Mr. A. Lemble, of Ann Arbor, an original package of stock salt. The label on the package was as follows: “Acme Stock Salt 25 pounds net weight. Directions for feeding inside. Ingredients: sodium chloride, ferrous , sulphate, quassia, magnesium sulphate, carbo ligni, sulphur, fennugreek seed. Acme Stock Salt Co., New York, N. Y. Factory, Tiffin, Ohio. The results: of our analysis are: Sulphur (uncombined), 1.45 per cen Sulphur (uncombined) _______ 1.45% podium -chioride: 922s 80.50% Perrous stiiphate 2.8: 0.87% Magnesium sulphate _________ 5.50% Carbo Ligni (charcoal) ______ 10.33% Henniereck 20 a doubtful Cassia 2 doubtful You will note that in the case of fennugreek and quassia, which were indicated on the label, our analyst re- ports “doubtful.” In other words, there was present material which pos- sibly is fennugreek and quassia, but we were unable to identify any typical tissue of these materials. The analysis, with all material sub- mitted to us, is being taken up with the State Veterinarian and we antici- pte that within the next few days we can make a complete final report to you relative to the entire question submitted to us. W. C. Geagley, State Analyst. Lansing, March 27—The material relating to the Acme stock salt, a sample of which was submitted to this department of analysis, has been referred to me by Mr. Geagley for comment. Although it is apparent that con- siderable care has been exercised in drafting the statements and directions, a few openings for criticism are ob- served. Reference is made to a guarantee, but we can find no evidence of a guar- antee in the material submitted to us. The analyst’s report covering the sample of Acme stock salt submitted for-examination indicates that the ma- terial is composed of 80.5 per cent. of sodium chloride or common salt. Any action that might be produced by this stock salt would, of necessity, have to be considered from the standpoint of its common salt content. The other materials present are of such a nature or in such small quantities that for practical purposes they can be ignored. Common salt may be of some benefit in the conditions in- dicated for the horse and so would pure water. It is noted that the Acme stock salt is recommended for glanders. Gland- ers is an infectious disease of the horse which is considered incurable at this time. It is claimed that Acme stock salt prevents tuberculosis, scours, barrenness, milk fever, swell- ing of the bag, bloating and red water MICHIGAN TRADESMAN in cattle. Knowing the contents of the compound, it would be difficult to conceive of any way in which it could prevent these conditions. Horses, cattle and sheep are not very susceptible to the action of common salt and the dose recom- mended for these animals could not be considered dangerous. In fact, the dose recommended for cattle is too small to produce any appreciable effect. Hogs are very susceptible to the action of common salt and the doses recommended for that animal are open to criticism. A dose of six tablesnoons full a day and in the event of hog cholera being present a dose of eight: tablespoons full per day is recommended for hogs. The size or weight of the hogs to be treated is not mentioned but it may safely be said that any dose of salt in excess of four ounces per day for the aver- age hog is dangerous. The recom- mended dose of eight tablespoons full of Acme stock salt would mean the administration of probably seven ounces or more of common salt. I believe we are agreed that so- called remedies of this kind are a menace to the live stock industry of the State. The price of the material is not known, but in all probability it is far in excess of the price warranted by the common salt content. It is hoped that some day Michigan will have laws adequate to care for materials of this kind and the produc- ers thereof. Whether anything can be done under the existing laws, I am not in a position to state, but the mat- ter is being referred to the Depart- ment Solicitor for an opinion. B. J. Killham, State Veterinarian. Lansing, March 28—With further reference to Acme stock salt. about which we have been corresponding. I presume by this time you have re- ceived letter from me giving analysis of this product. I may say, further, that some time last fall this company wrote the Michigan Department of Agriculture, making enquiry as to whether registration was required un- der the feeding stuffs law in this State, of their product. After going into the matter we found that it was classed strictly as a medicinal prep- aration and not as a feed; therefore, was not subject to licensing in Michi- gan and we so informed the company. The records and the correspondence which we have had were turned over to the State Veterinarian with the re- quest that he report to you directly with reference to the therapeutic claims made in the advertising, as well as the merits of such a product, when given to stock. I am informed that he has reported to you and that the solicitor of this Department has either reported or will report as to the legality of the sale of such ma- terial in this State, so far as any law which this Department is charged with enforcing, is concerned. W. C. Geagley, State Analyst. The unfortunate experiences many merchants have met with in dealing with the Acme Stock Salt Co. serve to emphasize the warnings the Trades- man has repeatedly uttered to the ef- fect that any house with which the buyer is not familiar, which does busi- ness on the basis of trade acceptances. should be avoided as would avoid a pestilence. __ —_+++___ He Watched the Clock. “Yes,” said an old merchant, “that clerk has been with me_ seventeen years, and has had but one promotion in that time.” “What is the matter?” “He has grown cross-eyed; has so long kept one eye on his books and the other on the clock.” a merchant é 13 Fourth National. Ban GRAND RAPIDS MICHIGAN United States Depositary 34% 3% intere oO semi-annually. Capital $300,000 Surplus $300,000 st paid on Savings Deposits, payable interest paid on Certificates of Deposit if left one year. OFFICERS Wm. H. Anderson, President; Vice-President; J. Clinton Bishop, Cashier. Alva T. Edison, Ass’t Cashier; Harry C. Lundberg, Ass't Cashier. Lavant Z. Caukin, DIRECTORS Lavant Z. Caukin Sidney F. Stevens Robert D. Graham Samuel G. Braudy Wim. H. Anderson Christian Bertsch # David H. Brown Marshall M. Uhl J. Clinton Bishop James L. Hamilton Samuel D. Young DP LAPIS SAVINGS BANK J i ? ’ >? a ? att . Ae Ge Noy aye Vere deeoeeesesacenscccanapeanet® Gilb 54, Joseph H. Brewer William H. Gilbert Arthur M. Godwin Chas. M. Heald J. Hamton Hoult Chas. J Kindel he Welcome Sign Is Always Out OFFICERS WILLIAM ALDEN SMITH, President. BERT L. DAANE, Vice-Pres. & Cashier ARTHUR M. GODWIN, Vice-President EARL ALBERTSON, Vice-President EARL C. JOHNSON, Assistant Cashier ORRIN B. DAVENPORT, Assistant Cashier HARRY J. PROCTOR, Assistant Cashier DANA B. SHEDD, Assistant to President DIRECTORS CHARLES W. GARFIELD, Chairman Heber A. Knott Frank EB. Leonard John B. Martin Geo. A. Rumsey William Alden Smith Tom Thoits A. H. Vandenberg Geo. G. Withworth Fred A. Wurzburg es L. Avery ert L. Daane 000 SATISFIED CUSTOMERS RESOURCES OVER $18,000,000 Cera THE BANK WHERE YOU FEEL AT HOME PERKINS, EVERETT & GEISTERT CITZ. 4334 ge ans SS BELL,M. 290. a= NE eee 7S Eas oC 3 205-219 MICHIGAN TRUST BLDG. GRAND RAPIDS, EN Direct wires to every important market east of the Mississippi. A statistical service unsurpassed. Fenton Davis & Bovle BONDS EXCLUSIVELY Chicago - First National Bank Bldg. Telephones } Main 656 G. R. NAT. GRAND RAPIDS BANK BLDG. Detroit Congress Building Citizens 4212 14 If Fire Should Come To-night. Do you realize that fire comes like a thief in the night? What is your first duty on discover- ing a fire? Do you know how many others are asleep in the building and where? Do you look up exits before re- tiring in a hotel or other strange place? Do you know where the nearest fire alarm box is and how to turn in an alarm from such box? How will you report the fire by telephone, what will you tell “Central” to assure prompt connection and what will you tell the fire chief? If fire or smoke should block your usual exit how would you get out? What can you do to let yourself down from a window? If you must jump from a window, what can you do to “break the fall?” How would you go through a smoke filled room or hall? How would you announce a fire to other occupants of a house, in a theater in a hospital? What will you do with doors and windows until the fire department arrives? Have you a fire extinguisher? Where is it? ‘When was it last charged? Do you know how to oper- ate it? Do you know how to use a baking soda and water mixture on a fire how a wet broom, a wet bianket, or sack or rag, a pail of sand, a scoop and flour? Have you a fire extinguisher, water connection or both in the boiler or furnace room? Have you a ladder or other means to get to the roof? What can you do to protect the roof and window openings in case of a near-by fire? If a person’s clothing is burning, what would you do? How would you fight an oil lamp or oil stove fire? What property will you save first? What would you do to extinguish a © chimney fire? Do you know where the gas shut- off valve is, and how to operate it? You have now had one fire, what other fire hazards are there on or around your premises? A little sober thinking and con- sideration of these questions may mean a saving of life, limb and property. —_~»-.—___ Fire Loss Can Be Reduced. The people of the United States are allowing property to be destroyed by fires at the rate of a billion dollars’ worth every three years. Tens of millions of dollars are spent on the maintenance of fire departments. But precious little is expended in fire pre- vention. : To check the present enormous fire bill, with its accompanying toll of 15,000 human lives each year, two _things are needed. First, a campaign of education, persistent and continued, beginning in the schools and extend- ing out through every agency for the dissemination of information regard- ing the A-B-C of fire prevention. Second, the appointment of energetic and capable fire marshals, with suffi- MICHIGAN TRADESMAN cient funds and personnel at their disposal to enforce the laws against violators of building laws and against those guilty of arson. This latter class of criminals is mulcting insur- ance companies of untold millions, which honest people are required to pay in the form of higher premiums. Public officiais should leave off pussyfooting and go at this proposi- tion in earnest. Nothing they could do would yield more evident or more worthwhile results. ———— eee Gospel Truth. Of committees we have no end, but there is good sense in the suggestion of a Chicago man that a permanent fire prevention committee in each town would greatly reduce the num- ber of peop'e who lose their lives in fires, lessen the destruction of prop- erty and reduce insurance rates. It is no credit to our common sense that the insurance companies must hire men to go about prodding us into ac- tivity along fire prevention lines and laying out programs of activities so that inspections of premises are regu- larly made by men who know what to look for. ——_2-2-2—— Every store shou'd see to the en- forcement of a rule that no goods shall leave the place without a definite promise being made as to exactly when they are to be paid for—if bought on credit. At first sight this seems like such a simple requirement that it is almost superfluous to men- tion it, but so is the prescription that a doctor often gives to a run-down patient, that of “Fresh air, exercise and to be careful not to overeat.” In fact, the very simplicity of the rule given is what makes it often over- looked. Always have a definite agree- ment as to time payment is to be made. The rule is so good that it will stand repeating. VILL LLL did Lsisissssslssssshsy,. ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. MMMM Mssdissisiddddddidididididddddddiddddddiiddiiilldilllilllidlshsddsd Zi Buy Safe Bonds from The Old National \ LMM Ldhdidisdsddidiisiddiddididdddidddddddtidisddle WLtdsdiddddddddddddiddsdisiddddiddidhididdddididdbddddiddididddddddidiuididiladiiiiinnnnjuuhjiéiiccKZiZ CLL Mh ddddddddsdeeLLee "7 April 11, 1923 Make it a private matter [’ is not necessary to publish what kind of property you have, ‘or how much of it, placed in trust with us. These are confidential matters. : Your estate, when probated, will become a matter of public record; but not so your private trust fund in our care, which passes direct, without going through Probate. By making use of ‘‘Trust Company Service,”’ let your worldly goods from now on be a blessing, and not a perplexity to you and yours. We are glad to talk over your “Living Trust,’’ and to assist in any way, without obligation. Get our new booklets and read them: “What you should know about Wills and the Conservation of Estates.” “Executor, Administrator, Trustee, Guardian, etc.” DIRECTORS ee Delos A. Blodgett II. Lewis H. Withey -__._President oy ae Henry Idema ---___- Vice Pres. a eee F. A. Gorham ------ Vice Pres. Thomas H. Hume. Claude Hamilton ___Vice Pres. Henry Idema. John H. Schouten -__Vice Pres. cn noe, Noyes L. Avery -.._Vice Pres. James D. Lacey. Edward Lowe, Ransom E. Olds. J. Boyd Pantlind. William Alden Smith. Godfrey von Platen. Dudley E. Waters. Lewis H. Withey. Emerson W. Bliss -__Secretary Arthur C. Sharpe -_Asst. Secy. Guy C. Lillie -______ Asst. Secy. C. Sophus Johnson__Asst. Secy. Arend V. Dubee__Trust Officer “Oldest Trust Company in Michigan” MicucAy Trust The Mill Mutuals AGENCY Lansing, Michigan Representing Your Home Company, ‘The Michigan Millers Mutual Fire Insurance Co. And 22 Associated Mutual Companies. $20,000,000.00 Assets Is Saving 25% or More Insures All Classes of Property ROBERT HENKEL, Pres. A. D. BAKER, Sec.-Treas. my SFR AR nearer SRN ote 8 a een ace ENE ye renee — _ aga me hw. omni ca oneainelattineieeiaaaatataieei atid April 11, 1923 MICHIGAN TRADESMAN 15 Impossible For Them To Tell the Truth. Why is it that many stock insurance agents continually act on the assump- tion that they must resort to lying to bolster up the rapid decadence of stock fire insurance? A certain local agent recently called on a prospective customer and sought to advance his interest by employing the favorite weapon of the stock agent—falsehood in its most glaring form. Lie No. 1. Agent first stated that the stock companies had already and ' paid their losses on the Valley City Milling Co. fire, but that the mutual companies had not paid as yet, where- upon the gentleman addressed flashed a letter from William S. Rowe, Presi- dent of the Valley City Milling Co., stating that the mutual companies in- terested in the loss paid their losses long before the stock companies took any action in the matter. Lie No. 2. Agent stated that the Michigan Inspection Bureau was sup- ported by the stock companies solely; that the mutual companies did not contribute anything to the upkeep of the organization which was legalized by the Legislature conditional on its being conducted honestly for the bene- fit of all the people and all kinds of insurance, but which has been usurped by the stock companies and used as a club by them to force insurers to use stock insurance to the exclusion of mutual insurance. Lie No. 3. On being reminded that the Grand Rapids Dry Goods Co. had appealed from the nasty. tactics of Cleveland and the methods of the highway robber pursued by the Michi- gan Inspection Bureau and thus se- cured a radical reduction in rates from the body created and maintained by the State to function in such cases, agent asserted that the Dry Goods Co.’s rate was reduced only 1 cent. as a matter of fact, the rate on the building was reduced from 19.2 to 10 —nearly 100 per cent. ‘The rate on the contents was reduced from 22.1 to 15—more than 30 per cent. : The agent must have known he was lying in all of the above cases, because he made other calls later in the day and repeated the same lies— knowing they were lies. The Tradesman repeats what it has stated many times—that it is not safe - to accept the word of any stock in- surance agent or official, because 90 per cent. of them are so schooled in the art of prevarication by their em- ployers that it is impossible for them to tell the truth. — Case Where Attempted Bribery Was Resented. On Friday of last week Grand Rap- ids was visited by a man named Fred Sullivan who introduced himself as a Fire Prevention Engineer for the Camden Fire Insurance Co. and the Pittsburg Underwriters. He called on a large manufacturing establishment which has three large factories which carries no stock insurance whatever, although the rates on the three fac- tories have been practically doubled by the infamous Michigan Inspection Bureau since they changed from stock to mutual insurance. Sullivan pro- posed to the official who has the in- surance in charge that if the com- pany would change back to stock pro- tection he would reduce the rate on one of the buildings from $1.69 to $1 and also reduce the rate on the con- tents approximately 33 per cent. The proposition was rejected, as it would be by any right-minded man, because bribery is one of the things that will not be tolerated by business men who are well grounded in correct business principles. This is the same tactics that Cleveland, the ill mannered man- ager of the Michigan Inspection Bu- reau, practiced in connection with the reduction of the rate on the Grand Rapids Dry Goods Co. So far as the Tradesman can learn, the only result of such tactics was in his being order- ed out of the office of the man he ap- proached with his dishonest proposals, the same as a tramp dog would be turned from the door of a man who has no use for animals infested with flees. She Didn’t Really Mean It. A commercial traveler arrived home one day and said to his wife: “I have done something to-day that I ought to have done when I first started on the road. I have taken out an acci- dent insurance policy on my life. If I am kiled the company will pay you $5,000. If I am injured I get $25 per week.” The next morning, when he was ready to start on his journey, his wife threw her arms around his neck and cried: “Now, John, for Heaven’s sake, whatever you do, don’t get injured.” L. H. BAKER, Sec’y-Treas. Michigan Shoe Dealers Mutual FIRE INSURANCE CO. Organized for Service, Not for Profit We are Saving Our Policy Holders 30% of Their Tariff Rates on General Mercantile Business FOR INFORMATION, WRITE TO LANSING, MICH. SAFETY C. N. BRISTOL, an assessment. SAVING CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service’’ A. T. MONSON, FREMONT, MICHIGAN THE HARDWARE AND IMPLEMENT MUTUALS DIVIDE THEIR RISKS INTO THREE CLASSES CLASS A—HARDWARE AND IMPLEMENT STORES, DIVIDEND 50% to 55% CLASS B—GARAGES, FURNITURE AND DRUG STORES, DIVIDEND 40% CLASS C—GENERAL STORES AND OTHER MERCANTILE RISKS, 30% These Companies are recognized as the strongest and most reliable Mutuals in the United States, with Twenty Years of successful Underwriting Experience. No Hardware Mutual has ever failed, No Hardware Mutual has ever levied Ask the Hardware Dealer of your town. If Interested, write for further particulars. SERVICE H. G. BUNDY. Prevention, etc. 319-20 Houseman Bldg. GRATIS Upon request we will send you the latest publication dealing with Fire Insurance, Fire Grand Rapids Merchants Mutual Fire Insurance ; Company Affiliated with MICHIGAN RETAIL /DRY GOODS ASSOCIATION We Save Our Members 30% on Their Fire Insurance. Grand Rapids, Mich. f a We are proud of the large part which the “personal element” plays in our organization. We are warmed by the thought | that our customers are our friends, Vanden Berge Cigar Co. GRAND RAPIDS. MICH. crs nphlettnaath amar Se praia Hah RR rare re No 16 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. The decision of the Michigan Su- preme Court which held that the supervision exercised by the Securi- ties Commission in revoking the li- cense of G. F. Redmond & Co.,, broker concern operating a branch office in Detroit, was a reasonable ex- ercise of police power, has set an im- portant precedent and, undoubtedly, will govern in ten other cases now pending. ‘ Following numerous complaints the Commission on April 15, 1922, took action on the ground of alleged mis- representation, fraud and failure to deliver stocks. The defendant enjoined the Commission from enforcing its ruling, claiming it had no authority to revoke a dealer’s license. The Supreme Court recently ordered the injunction dissolved as it handed down the far- reaching ruling. Simultaneously with the decision by the Michigan Supreme Court word comes from Boston to the effect that the Superior Court of Massachusetts has appointed ancillary receivers for the Boston-Montana Corporation, Boston-Montana Milling & Power Co., Montana Southern Railway Co. and the Boston-Montana Development Co. G. F. Redmond & Co. promoted and sold Boston-Montana Mining and Boston-Montana Copper issues in Michigan. Following the filing of a suit in equity by Edward Gray, which al- leges that the entire plan of the Lin- coln Housing Trust is illegal, a lot- tery and violates the Tontine Law (Sec. 8091, Compiled Laws of 1915), the Michigan Securities Commission has ordered an examination of the books of the Lincoln Housing Trust of Missouri. Answering a large number of en- quiries from individuals and business concerns of Detroit, the Better Busi- ness Bureau has contended that pro- moters of the project should be com- peiled to comply with the Tontine Law and deposit $100,000 with the Secretary of State. Replying to a statement issued by the Bureau some time ago, in which ‘the plan was thoroughly analyzed and in which it was set forth that “other projects, bearing a similarity to the Lincoln Housing Trust plan, have either become insolvent after several years of apparently successful operation or have been halted by state or Federal authorities, “Joseph E. Jones, of St. Louis, Mo., originator ‘of one of the Housing Trust’s fiscal agencies, said: “Marked features of protection and safeguards distinguish the Lincoln Housing Trust from many other plans which on the surface are apparently similar.” Information from investors indicates that Mr. Jones has abandoned his criginal plan and is endeavoring to induce certificate holders to transfer their chances to-a loan pool called “Group B.” The new plan, it-is said, gives no surrender value on certificates until the loan turn comes; . consequently, those who. “drof out” may lose everything. If Mr. Jones succeeds MICHIGAN TRADESMAN in promoting the “switch over” the chances of any who remain in the old group become more remote. Sensational literatue sent through the mails to residents of Michigan by oil promoters in the Southwest and submitted to the Better Business Bu- reau of Detroit simultaneously with enquiries as to the advisability of making investments figure in the Na- tion-wide campaign by Federal offi- cers against alleged fake stock pro- moters. Charges of using the mails to defraud and misreprésenting prop- erties and possibilities to investors or prospective clients already have been filed against twenty-five promoters, most of whom have been operating in Texas and adjacent states. Tabulation of oil promotion litera- ture. by Better Business Bureaus in thirty-eight cities acting in co-opera- tion with the National Vigilance Com- mittee of the Associated Advertising Clubs of the World is one of the im- portant factors in the far-reaching campaign. Flamboyant circulars, oil bulletins and inspired or controlled newspapers published in the South- west it is alleged, have flooded the mails for some time and yielded a large amount of money for promoters. This sensational literature was for- warded to Edward A. Schwab, for fifteen years an inspector for the post office department and now chief in- vestigator of the National Vigilance Committee. Mr. Schwab and his as- sistants, working in co-operation with Federal officers, checked up_ state- ments of the promoters. They also conducted a personal investigation for some time in oil sections in the Southwest. The Nation-wide clean up aims to give every possible encouragement to legitimate business enterprises and to take quick and definite action against fraudulent or worthless promotion schemes. In a current issue of World’s Work, John K. Barnes, financial editor, says of the Independent Oil and Financial Reporter: “Edward A. Schwab, chief investi- gator of the National Vigilance Com- mittee of the Associated Advertising Clubs of the World, with which Better Business Bureaus or Commissions in thirty-eight cities are affiliated, made an investigation in Texas recently and reported that this publication, mas- querading as a fair and fearless fighter of financial frauds, has betrayed the trust of its readers. “He found that it has first attacked a promotion and then approved it as developments to the advantage of the publication might warrant. Dr. Cook’s Petroleum Producers’ Association, for instance, was one of these companies. Mr. Schwab reports that subsequent developments indicate that this com- pany has contributed substantially to the newspaper as a result of which no further attacks have appeared.” Dr. Frederick. A. Cook, former Arctic explorer and now extensive oil promoter, has surrendered to Federal authorities in Dallas, Texas, on the charge of using the mails to defraud in his promotions. He is accused of misrepresenting his properties and possibilities to investors. April 11, 1923 ‘CHANDLER & VANDER MEY LOCAL INVESTMENT SECURITIES 707 Commercial Bank Bidg. Citizens Phone 62425 ' Grand Rapids, Mich. Multigraphing, Addressing, Form Letters, Mailing Lists WATKINS LETTER SHOP Citz. 64989 112 Pearl St, N. W. Bell. M. 1433 We say littl—-Our work and service speak for us. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 3()% [ess Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. How Do We Do It? Over 40% Savings Returned To Our Policy Holders Last Year! Loss Ratio Less Than 8% We do it by insuring only Preferred Risks. No one accepted unless recommended. No taxi cabs, auto-busses or delivery cars accepted—only pleasure cars, owned and driven by responsible, careful men of high character. Over one Thousand of the most prominent business and professional men of Grand Rapids have already taken ad- nlp | vantage of THE PREFERRED AUTOMOBILE UNDERWRITERS CO. 314 Commercial Savings Bank Bldg. Citz. Phone 51370 NOT A MUTUAL COMPANY ieee iii 4 ——— sage erage mormon anser en ey ; wh ain 4 niin neadi OT NE ey a ae