A, - a alec Se aa aL ASE = ae CALSNNNGS 2 Ry te VAN CESS Agee NG Hyer i SSE SSEN OR PASI INE FIER SOLANGE GID PRA G aN : CAO a mS es a x A, 3) owe Mae a =, (Gp ft Z. eK Naa nr foe Care) en NG Ai A aC WE ss CRN \S AA =tM va @ oS WE ¢ yj VE IS Se ye Ly ACA ORE ACES a EC LV EAN © UGH ES if, ESE A CES F G3 CORRS CS) MEO) Ff a RW SW ae (CT ar eS IW QW oo, SEW VIZ nee sed) Ices SN CePUBLISHED WEEKLY 47 RAGE 5 = 5 THE QUESTION OF THE FLAG 5 5 BY 5 “ ae DY 5 ( an Ne = “Are you for me or against me?” j ES = Asked the Flag as it went by. rat Et PS “We are for you! We are for you!” e % $ Ds Said the people in reply. 5 5 ke ‘“ Xe “We will follow where you lead us, Fy BS Xe We are ready when you need us, x 5 % se We have pledged our hearts’ devotion,” 5 <= = Said the People in reply. = iS iS 2 107 x ng “Are you for me or against me?” = ES PS = Came the question from the Stars. EA RX s “By the war-clouds dark above us, Et ie By our old wounds and our scars, » i F We are for you now and ever, 5 % S Bonds of love no foe can sever Fy bs - Hold us fast and bind us to you,” 3 RS 5 = = Said the People to the Stars. : 5 - es < ‘Are you for us or against us?” = 2 OS Called the White Stripes and the Red. i “By the great hearts of our heroes, i By the blood that they have shed, % We are for you, doubt it never; % We are for you, now and ever; re And our gold and strength and service i All are yours,’’ the People said. bs f ig - DVENVOI KS i s = “I shall take your hearts’ desire, S ¢ And your wealth of gold and land; Ke e : I shall take your souls’ ambition, KS 9 And your work of head and hand; IRS RG : I shall take away your nearest, ie Your best-beloved and dearest. k ° ” % Are you for me or against me? a Asked the Flag as it went by. ig “God be with us, we are for you!” e iC Said the People in reply. i Fay Foster. Kg i Kd HOW MUCH IS A NEW CUSTOMER WORTH? Regular customers are the backbone of your business. Making regular customers out of new customers is what builds your business. Getting new customers is the question. How? The national advertising of Yeast-for-Health is sending new customers direct to the grocer, and these new customers are buying other groceries in addition to yeast cakes. In short, it brings them into your store; from that point their value is limited only by your salesmanship. THE FLEISCHMANN COMPANY Yeast Service GROCERS—Hekman’s Baked Goods are as good as they look—made to eat. eens Dain i Grand Rapids.Mich. a THE RESORTERS ARE COMING nd Can Likes ~ CANDY ESPECIALLY Liar! ~» Yowyteys GET READY FOR THE RUSH NATIONAL CANDY CO. BS PUTNAM. FACTORY GRAND RAPIDS, MICH. WHITE HOUSE’ ; ~TE A~ ‘JUST AS GOOD AS WHITE HOUSE COFFEE | IS ITS BEST RECOMMENDATION Xa re a or a PACKED IN 4 0Z.4ND 80Z. CANISTERS Seed in een me mene Supreme Satisfaction in every cup.. Choicest of the World’s Tea Gardens Distributed at Wholesale by JUDSON GROCER CO. GRAND RAPIDS, MICH. | RED ARROW Watson-Higgins Milling Co. Y GRAND RAPIDS, MICH. e NEW PERFECTION The best all purpose flour. The best bread flour. Chocolates Look for the Perfection label on | Pancake flour, Graham flour, Gran- Package Goods of uated meal, Buckwheat flour and Paramount Quali Poultry feeds. ty and Western Michigan’s Largest Feed Distributors. Artistic Design fey STEAMSHIP | | LINES To Chicago Daily 7:35 P. M. Grand Rapids Time From Chicago Daily 7:45 P. M. Chicago Time FARE $3.95 Boat Train Leaves Grand Haven Electric Station 7:35 P. M. 1 Bleck East of Hotel Pantlind Route Your Freight Shipments THE GOODRICH way “Operating Steamships Every Day in the Year,” and Grand Haven, Muskegon Electric Ry. OVER NIGHT SERVICE City Ticket Office corner Pearl and Ottawa With ‘Consolidated Railroad Ticket Offices Citz. Phone 64509, Bell Phone M. 554 W. S. NIXON, Generali _—, Freight.and Passenger Department Electric Railway Station One Block East of Hotel Pantlind L. A.. GOODRICH, Traffic Mgr. CYRUS W. RICE PATENT ATTORNEY 1208-1210 Grand Rapids Savings Bidg. GRAND RAPIDS, MICHIGAN References: Grand Rapids lawyers, banks and business houses generally. Investigating &| Adjustment Co We Successfully Locate Debtors and Collect Past Due Accounts. Special Reports Obtained. Collections and Adjustments Made Everywhere 5324 and 33 Michigan Trust Bldg. Citizens 64647; Bell M. 111 REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 for Grocery Stores No. 64 for Meat Markets No. 75 for Florist Shops __McCRAY REFRIGERATOR CO. 2344 Lake St., Kendallville, Ind. tt we eek oe Fortieth Year GRAND RAPIDS, WEDNESDAY, JUNE 27, 1923 Number 2075 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids BH. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in ~ advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. CURRENT COURSE OF TRADE. In the light of certain recent hap- penings, jt begins to look as though that bugbear, the high cost of, living, will still have to be reckoned with as a strong factor in business for the remainder of the year. Mounting wages in a number of industries, while providing enlarged buying capacity for certain classes, are mak- ing it harder for those not so favor- ed to satisfy their needs. The cost of shelter seems to be advancing rather than receding, and future prices for clothing and other apparel are predicted on a rising scale. Even in foodstuffs, the producers of which are complaining of profitless prices for their output, the prices to con- sumers in most cases continue at high levels and show no evidence of lowering. Circumstances of the kind mentioned render future merchandis- ing a little uncertain. Some kinds of buying will, it is felt, have to be stinted, and it seems easy to discern where the paring. will come. Not very much skimping can be done on food, for obvious reasons. Advances in the cost of building would appear to preclude the idea of any lowering of rents. Nor is there much prob- ability that people will save on their amusements, this including motoring, the funds for which may take up any of the savings attributed to prohibi- tion. By a process of elimination, the conclusion is arrived at that buy- ing of apparel and goods for the household is apt to be curtailed and, more especially so, should attempts be made to raise prices to any ap- preciable extent. The merchant’s problem is here indicated. Recognition of this state of affairs, with the possibility ahead of read- justment of some prices downward as well as upward, has added to the caution in mercantile operations. No one appears to be in a hurry to buy anything from raw materials down to finished products and they cannot be cajoled or coerced into doing so by intimations that prices will be higher later on. They are willing to take their chances on this contin- gency rather than run the risk of having on hand stocks that will not sell. What buying there is continues to be of a piecemeal character, and the disposition is to have deliveries as well as openings postponed as long as possible in order to get a line on consumer demand. In the past week retail sales of seasonal goods took quite a jump _ because of the exceptionally hot weather. Many stores were not prepared for the rush and had to come into the market for supplies for immediate delivery. Rush orders on the jobbers were quite frequent in consequence. These orders, it was noticed, were usually for small quantities, the idea apparently being to call for no more than was urgently needed. This also seems to be the idea on the part of the retail customers. They are not stocking up any more than are the retailers themselves, and this, too, despite the fact that quite a number of real bargains are among the offer- ings. EXPORTS AND PRICES. The Secretary of Agriculture has undertaken to prove by statistics that the low prices for farm products are not due to the export situation. He points out for one thing that the market for cotton is far more de- pendent on exports than is that for our food stuffs, and yet the price of cotton is not depressed. This proves nothing. Everybody knows that the price of cotton is not depressed be- cause there is a world. shortage. But the last few weeks have shown conclusively that the price of cotton even under conditions of world scarcity, is appreciably affected by fluctuations in export demand. With domestic consumption in May very close to the best record the price of raw cotton declined rather sharply. The answer is to be found in the slump in exports, ‘which, with but two exceptions, were the lowest since the pre-war period. Secretary Wallace also compares the exports of the eight principal food crops in the period 1905-14 with those of 1920-22, and shows that they were vastly greater in the latter per- iod. But also in the first part of this latter period prices were vastly higher. The significant factor is the slump in exports of wheat in the past year while its price was also declining. During tiie ten months ending with April, 1923, wheat ports were 26 per cent. less than in the corresponding period of the pre- vious year, and during this period the price trend was steadily lower while the general price level moved substantially higher, ex i CASSEL’S NEW VIEWPOINT. About a year and a-half ago Prof. Gustav Cassel, the Swedish economist who has served as’ finan- cial adviser to numerous Governments, came out in favor of stabilizing the British pound at a figure, if we recall correctly, rep- resenting about 70 per cent of its gold parity. While defending his plan for stabilization he took occasion to criticise the Federal Reserve Board for its adherence to a sound money policy in this country, alleg- ing that the deflation which had resulted was responsible for heavy losses. Now, if cable dispatches quote him correctly, the economist has had a change of heart. He commends America’s monetary policy as having had a most wholesome ef- fect and having made it much easier for Europe to return to a gold basis, and urges higher bank rates for the countries of Europe whose exchanges © at present are near par. Instead of stabilizinz the pound at a depreciated value, he now urges that Britain take steps at the earliest practicable mo- ment for restoring the gold standard. While the time is hardly ripe for the restoration of the gold standard in any European country, the changing viewpoint of such an_ influential economist is as significant as it is welcome. CHEAP MONEY AND EXPORTS The recent slump in the mark has led to renewed discussion of the pos- sibility of heavy German exports to countries with a stable currency. It is quite possible that foreign buyers have been able to profit from pur- chases in Germany since the latest big break in the mark, but previous occurrences of this kind have shown that whatever export advantage may result from depreciation in exchange is of a temporary character. As a matter of fact, the United States in recent months has been selling more to Germany than buying from her. In: April, the last month for which figures of foreign trade by countries are available, our exports to Germany were just about double our imports from that country, the figures being respectively $26,200,000 and $13,600,- 000. For the first ten months of the current fiscal year the preponderance of exports to Germany was. still greater. The value of exports in that period was $251,000,000, while that of our imports from Germany was only $108,000,009. These trade figures show that the theories regarding cheap money as a stimulus to ex- ports have not been substantiated by actual developments. THE CANNED FOODS MARKET The two most striking features of the canned food market last week were the scarcity of spot offerings European of most staples and the correspond- ing scarcity of worthwhile buying orders for old and for new packs. While jobbing and first hand stocks are uniformly light and while there is. an upward trend in prices of many commodities, still there is nothing like a speculative interest in goods for accumulation to fill later outlets. The market is on a hand- to-mouth basis, and the volume of the individual purchases is much lighter than it usually is. Stock records are consulted and where there is a shortage this is met, but no balance or surplus is acquired. The whole idea seems to go into the new season with bare floors and with fewer goods on contract than in nor- mal times. The jobber is letting the canner carry the umbrella and when he sees signs of a shower later on he intends to seek protection before he gets wet. In consequence, the market is quiet, with the movement spotty and varied from day to day as orders happen to accumulate or: fail to develop. Brokers are hard put to dig up many items which are wanted and there is a constant comb- ing of primary points as well as jobbing centers to get the little which is available. THE AUTOMOBILE OUTPUT. One of the conspicuous instances of the maintenance of a high rate of industrial activity in excess of ex- pectations is afforded by the latest figures of automobile production. Members of the automotive industry for some time have freely stated that they would not be surprised at a falling off in demand, which is due at this season, but the May output again broke all previous records. The report for that month, prepared by the Department of Commerce, in co- operation with the National Auto- mobile Chamber of Commerce, shows a production of 350,180 passenger cars, cempared with 344,474 in April, and 232,431 in May a year ago, and a production of 42,983 trucks, compared with 37,527 in April, and 23,788 in May a year ago. It will be noted that while the production of passen- ger cars showed relatively a slight in- crease over the preceding month, the output of trucks showed a gain of more than 13 per cent. The manu- facture of trucks evidently is not so near the point of saturation as is that of passenger cars, though the market’s capacity to absorb the lat- ter has been nothing less than amaz- ing. . oie cecal eemmmats Resource is not an accomplish- ment; it is the innate power of falling back upon oneself for new methods of meeting circumstances. It is in- vention; it is courage; it is dogged- ness—the practical expression of a mind that refuses to admit defeat. 2 First Day’s Work at St. Paul Convention. St. Paul, Minn., June 25.—Francis E. Kamper, President of the National Association of Retail Grocers, in his opening address at the twenty-sixth annual convention of the organization to-day in this city, told the grocers . gathered here from all parts of the country that the class of merchants who deliberately destroy the good will of manufacturers by continued price piracy should be reached by laws which will protect the manu- facturers. He urged passage of a law of the character of the Stephens- Kelly bill at the next session of Congress. President Kamper reviewed the work accomplished by the Association durine the year, mentioning in par- ticular the work of the legislative committee. He emphasized the fact that most trade abuses are the out- growth of a long established custom, saying that frequently, in endeavor- ink to correct the abuse, it is neces- sary to go back to fundamentals and to conduct educational campaigns. Secretary H. C. Balsinger followed President Kamper with his report; and J. H. McLaurin, President of the American Wholesale Grocers’ As- sociation spoke on the subject of food distribution. There is no ques- tion of more vital import to every human being, from the cradle to the grave, than that of the channels through which America’s food shall be passed from the producer to the consumer, he declared. ae “The spirit of loyalty and willing- ness to work exhibited by everyone directly connected with the National Association of Retail Grocers has been both inspiring and productive of splendid results,’ said President Kamper. “Your association is in healthy condition. Your treasury is in good shape, and through the activities of your new department, the food show department, your associa- tion has been enabled to finance the larger part of its activities. “When we consider that there are 125 food shows promoted each year, and most of these are conducted by promoters under various guises—and when you also consider the total lack of plans and objective back of these shows, except the desire for the largest amount of profit with mini- mum effort, one is amazed that we have been able to accomplish any- thing. “The most important thing about your food show department has been its ability to get the better grocers together in a better and stronger or- ganization; to create a more cordial feeling between the retailers and their wholesale and manufacturing friends, and to create a wonderful amount of good will between your customers, the best ladies of each city, and your- selves. This in itself is worth more than any money gained from the show. At home we wouldn’t take anything for this feeling of cordiality and good will. The national food show in Atlanta was the means of paying up two years’ accumulation of debts and for curing an ugly sore caused by a political and social scrap over a public market building. “The economic question of distri- bution has ‘received a tremendous amount of attention during the last year and is scheduled to receive even greater attention henceforth. “The various efforts of the federal trade commission to classify the situ- ation, while meritorious and deserv- ing of our highest commendation, have had unfortunately, and especial- ly as restricted by the courts, a very unfortunate effect upon trade gen- erally. I say this without meaning any criticism on anyone. They have done much to accomp- lish the original purpose of the act, but times and conditions are chang- ing very rapidly, and in order to meet present day needs, it is clearer to me to-day than ever before, none of our present laws will adequately care for the situation caused by the into the business. MICHIGAN TRADESMAN unprincipled price cutter, who has no regard for fundamentals of mer- chandising nor the rights of others. “The retail grocery business offers many opportunities for good “mer- chants and it is the determined pur- pose of your national association to encourage worthy young men to go It should be our avowed purpose to do _ everything possible to see that information about how to conduct good grocery stores is available t ambitious young men.” Mr. McLaurin, in his talk on food distribution said in part: “The history of food distribution in the United States, covering the period of the past ten years, is an interesting one, replete with changes and what we are pleased at times to call innovations. “Tf I were to direct only one criti- cism at this time.to the wholesale or jobbing business, it would be to say that unfortunately those in that busi- ness have not been keenly alive to many of these changed methods. “IT am justified in saying that the last two years have evidenced a very considerable change of attitude of the wholesale grocer, with respect not merely to the importance but to the necessity of giving careful considera- tion and study to conditions as they exist in the food life of America. One of the great weaknesses that you and I, as retailer and wholesaler, ex- perience in the conduct of our busi- ness is that fallacious idea that be- cause of the fact the food business has been operated under certain con- ditions and upon certain lines for the past fifty years, improvement is im- possible. “So many of us get off in a corner and pout and worry and stew about many of the new methods of food distribution with which we have to contend, asking and indeed urging that the various federal departments should be appealed to to protect the wholesale and retail grocer from this, than, and the other so-called un- fair competition. We have too long accustomed ourselves to the thought that evolution and change are_natural and appropriate to every line of activity in the world but ours, where- as, aS a matter of fact there is no activity in which it is more natural and reasonable to look for changes than in the food business.” W. W. Frazier, Jr., of the Frank- lin Sugar Refining Company, Phila- delphia, President of the American Specialty Manufacturers’ Association, spoke on the subject of the manufac- turers’ point of contact with the consumer. He said the retail grocer in every sense is the specialty manu- facturer’s point of contact with the consumer, and that too great stress cannot possibly be laid upon the value of the individual retail grocer to the manufacturer. Says Earrings Are Slipping. An executive of a prominent con- cern, which handles popular-priced jewelry for women asserted yesterday that, commercially speaking, earrings are slipping. The concern in ques- tion has seen a marked decline in sales of this merchandise of late, while other lines of popular-priced goods, especially novelty bracelets, have been doing quite well generally. That the decline in the consumer call for earrings of this class is not en- tirely local, according to the execu- tive in question, is shown by the ex- perience of a buyer from Honolulu. This man recently refused to buy any more of this type of merchandise on the ground that it was rapidly going out of style in the Islands. The gradual passing of the vogue for bobbed hair is thought to have much to do with the change in the situa- tion. June 27, 1923 More of a Study of Human Nature than Book-keeping Reports from different sections of the State seem to indicate that the average retailer finds the collection of overdue accounts somewhat slow. The minute collections are mentioned most of us have an unconscious tendency to bristle a little. This is unfortunate, although probably un- avoidable. But we venture to say that with the ex- ception of the so-called out-and-out dead beats the majority of credit customers are not only willing but anxious to settle debts they incurred in good faith. Quite often a customer who owes a merchant money and who is unable to pay when it is due, be- cause of some unexpected and, perhaps, necessary ob- ligation of a more pressing nature, feels very sensitiv- ely his position, and also the attitude of the merchant who is trying to collect. Consequently, the customer attempts to avoid the merchant for a time, to the dis- advantage of both. Some retailers have found that it pays when handling customers of this type to let them now as tactfully as possible that they realize the customer has other obligations to meet and that in the interests of all concerned they would be glad to talk the matter over in a friendly way and arrive at a temporary ad- justment. All customers, of course, cannot be handled in this way. Some are of the type that understands nothing but a club. But the point we would stress is this: that, generally speaking, collections cannot be treated: collectively. Every tardy customer is an in- dividual case. The subject of collections should be more of a study in human nature than in book-keeping. WORDEN (GROCER COMPANY Grand Rapids Kalamazoo—Lansing—Battle Creek The Prompt Shippers. creme ne ea June 27, 1923 MICHIGAN TRADESMAN | a $750,000 The Graham & Morton Transportation Co. First Mortgage 6% Gold Bonds These Bonds are Free from Personal Tax in Michigan - Dated June 1, 1922 Due Serially July 1, 1923 to July 1, 1942 Coupon bonds in interchangeable denominations. of $1,000, $500, $100 and $50, registerable as to principal. Principal and semi-annual interest July Ist and January Ist, payable at the office of the Trustee. Interest payable without deduction of Federal Income Taxes not exceeding 2%. Redeemable at the Company’s option on July 1, 1927, or any interest date thereafater on forty days’ notice at 103 and accrued interest. MICHIGAN TRUST COMPANY, GRAND RAPIDS, MICH., Trustee THE MORTGAGE PROVIDES FOR THE RETIREMENT OF $25,000 OF THESE BONDS ANNUALLY, COMMENCING JULY 1, 1924. From a letter of J. S. Morton, President of the Company, the following salient facts are condensed: COMPANY: The Graham & Morton Transportation EARNINGS: For 17 years ended 1922, average earnings Company owns and operates a passenger and freight steamship line between Chicago, Michigan City, St. Joseph, Benton Harbor, Saugatuck and Holland. BUSINESS: The business, started originally with $50,000, has been built up entirely out of earnings to a present net reproduction worth, after paying off bonds, of approximate- ly $2,000,000, indicating the earning capacity and stable character of the business. SECURITY: Secured by direct closed first mortgage on all of the Company’s properties, consisting of five steel, double cabin freight and passenger steamers, and valuab'e dock, freight house and terminal properties at Benton Harbor, Saugatuck and Holland, Michigan and Leaseholds at Chicago and Michigan City. VALUATION: Total present depreciated Va ae es $1,707,000 Total present replacement value ____________ 2,715,000 The present depreciated value of steamships alone (as determined by Wm. J. Wood of Chicago, well-known naval architect and ship Ores 1,417,000 The replacement value of steamships alone (as determined by the same appraiser) _________ 2,425,000 Phe major portion of this issue already having been sold, we offer the unsold bonds, amounting to $210,500 in the following maturities: $12,000 maturing July 1, 1932 6,500 maturing July 1, 1933 16,500 maturing July 1, 1934 4,500 maturing July 1, 1935 3,000 maturing July 1, 1936 Accounts of the Company up to and including June 16, 1921, have been audited by The Michigan Trust Company. The accounts from June 17, 1921 to date are now being audited by The Michigan Trust Company and earnings, figures and balance sheet are subject to such final audit. The legality of this issue h Price to Net 63% Howe, Snow & Bertles (INCORPORATED) INVESTMENT SECURITIES 120 Broadway New York City Grand Rapids Savings Bldg, Grand Rapids, Mich, Statistics and information eontained in this advertisement, while not guaranteed, are obtained from sources we believe to be reliable. as been approved by Messrs. Butterfield, Keeney & Amberg. available for interest and depreciation have been $62,800. In the past four years (3 years with 3 boats; | year with 5 boats) average earnings available have been over $90,000. It is estimated net earnings for 1923 will be in the neigh- borhood of $150,000. PURPOSE OF ISSUE: For clearing up obligations in- curred by purchase and reconditioning of two new steamers, refunding of $107,000 previous bonds outstanding, and further extensions of Company’s business. In this conec- tion a sixth boat will be chartered for the 1923 season. INSURANCE: Marine and fire insurance is carried on the boats, amounting to $1,515,000, protection and indemnity insurance of $550,000; and fire insuranace on land build- ings and contents of $100,000. MANAGEMENT: The active officers of the Company are as follows: Wm. Aldn Smith, Grand Rapids, Chairman of Board and General Counsel; J. S. Morton, Benton Harbor, President and General Manager; Nathaniel Robbins, Grand Haven, Vice-President; Hunter S. Robbins, Grand Haven, Vice- President; Ferry K. Heath, Grand Rapids, Secretarv and Treasurer; Edward E. Taylor, Chicago, General Super- intendent; Harry Meyering, Chicago, General Freight and Passenger Agent. $ 4,000 maturing July 1, 1937 16,000 maturing July 1, 1939 19,000 maturing July 1, 1940 12,000 maturing July 1, 1941 117,000 maturing July 1, 1942 310 Ford Building Detroit, Mich. 4 MICHIGAN TRADESMAN June 27, 1923 MOVEMENT OF MERCHANTS. Hawkins—A. L. Hare succeeds W. E. Davis in general trade. Jackson—The T. H. & A. Coal Co. has been granted the right to dis- solve partnership. Vermontville—Donald Hess, former- ly of Homer, has engaged in the furniture business. Breckenridge—D. A. Curtis & Co. will engage in the lumber and build- ing materials business. : Detroit—The Wayne Hide & Fur Co. has increased its capital stock from $15,000 to $30,000. Moline—W. Purchase, formerly of Corning, has engaged in the meat business at Green Lake. Erie—The Erie State Bank has been incorporated with an authorized capital stock of $20,000. Detrot—The. Johnston Paint & Glass Co. has increased its capital stock from $25,000 to $50,000. Dowagiac—George H. Little, de- partment store owner, has purchased the stock of Nathan Cooperman. Detroit—The Detroit Cast Stone Co. 8506 South street, has increased its capital stock from $50,000 to $100,- 000. Saginaw—The Goeschel-Brater Co., 107 South Jefferson avenue, boots and shoes, has changed its name to the Goeschel-Kuiper Co. Detroit—The Pearsall Service Co., 427 Brainard street, auto supplies, ac- cessories, garage, etc., has increased its capital stock from $10,000 to $15,- 000. Ishpeming—Miss Mariam Andrews has purchased the millinery stock of Mrs. William Anderson and will con- tinue the business under her own name. Gobles—The Harrelson Auto Sales Co. has been incorporated with an authorized capital stock of $20,000, of which amount $6,000 has been subscribed and paid in in cash. Marquette—Joseph Harrington and Leo Tripp have formed a co-partner- ship and will engage in the clothing business at the corner of Third and Washington streets, about July 16. Saginaw—The Saginaw Ignition Co., 219 Tuscola street, has been in- corporated with an authorized cap- . ital stock of $10,000, all of which has been subscribed and paid in in cash. Parma—The Sturgis Coal Mining Co. has been incorporated with an au- thorized capital stock of $25,000, $13,- 000 of which has been subscribed and paid in, $1,000 in cash and $12,000 in property. Detroit—The Wolverine Marble Co., 13902 Lumkin street, has been incorporated with an authorized capital stock of $30,000, $15,000 of which has been subscribed and paid in in cash. Hamburg—Edgar Mayer and Carl Lehman, both of Chelsea, have formed a copartnership and purchased the Thomas Featherly grocery and gen- eral stock and will continue the busi- ness under the style of Mayer & Lehman. Detroit—The Forest Cafeteria Co., 4651 Woodward avenue, has merged its business into a stock company under the same style, with an author- ized capital stock of $30,000, of which amount $28,000 has been subscribed and paid in, $1,000 in cash and $27,- 000 in property. Detroit—The Home Appliance Co., 1148 Penobscot building, has been in- corporated to deal in hot water heat- ers, household devices, etc., with an authorized capital stock of $6,000, $3,000 of which has been subscribed and paid in in cash. Detroit—The Blue Bird Cab Co., 1530 Ist Nat'l Bank Bldg., has been incorporated to deal in motor vehicle parts, equipment, etc., with an author- ized capital stock of $2,000, of which amount $800 has been subscribed and $500 paid in in cash. Eaton Rapids—The A. B. C. Air- line has been incorporated to deal in aeroplanes, accessories, parts and sup- plies, with an authorized capital stock of $25,000, of which amount $2,670 has been subscribed and paid in, $130 in cash and $2,540 in prop- erty. Detroit—The Lelevre-Siess Co., 3500 West Warren street, wholesale and retail shoes, has merged its busi- ness into a stock company under the same style, with an authorized cap- ital stock of $8,000, all of which has been subscribed and paid in in prop- erty. Saginaw—The Chippewa Coal Co., 328 West Genesee, has been incor- porated with an authorized capital stock of $10,000 and 1,000 shares at $1 per share, of which amount $1,000 and 1,000 shares has been subscribed and paid in, $1,000 in cash and $1,000 in property. Grand Rapids—The Furniture City Fuel Co., 520 Fourth street, N. W., has been incorporated to deal in fuel, building materials, etc., with an au- thorized capital stock of $25,000, of which amount $10,000 has been sub- scribed and paid in, $5,000 in cash and $5,000 in property. Bay City—Edith Rebecca Gregory, Inc., has been incorporated to deal in books, cards, novelties, gifts, etc., with an authorized capital stock of $6,000 preferred and 2,500 shares at $1 per share, all of which has been subscribed, $1,550 paid in in cash and $3,250 in property. Lansing—The Central Service Co. has been incorporated to deal in petroleum products, etc., at whole- sale and retail, with an authorized capital stock of $100,000 preferred and 20,000 shares at $1 per share, of which amount $5,000 and 500 shares has been subscribed and $1,000 paid in in cash. Battle Creek—E. C. Fisher & Co., 1214 West Main street, wholesale and retail books, stationery, office equip- ment, etc., has merged its business into a stock company under the same style with an authorized capital stock of $50,000, of which $36,375 has been subscribed, $18,750 paid in in cash and $7,149.22 in property. Jackson—The H. } Adams Lum- ber & Coal Co., 405 North Jackson street, has merged its business into a stock company under the style of the Harry J. Adams Co. with an author- ized capital stock of $250,000, $180,- 000 of which has been subscribed and paid in, $2,562.30 in cash and $177,- 437.30 in property. Detroit—The Dafoe-Eustice Co., 4042 Jefferson avenue West, has been incorporated to deal in textile and leather goods, specialties, farm im- plements, auto parts, etc., with an authorized capital stock of $75,000 common and $25,000 preferred, of which amount $55,100 has been sub- scribed and $39,100 paid in in prop- erty. ‘ Manufacturing Matters. Bay City—The Clark Knitting Mills has increased its capital stock from $10,000 to $25,000. Muskegon—The Lake Shore Ma- chinery Co. has increased its capital stock from $5,000 to $50,000. Detroit—The Wells Spring Co., 6414 Farnsworth avenue, has _in- creased its capital stock from $12,000 to $15,000. 3 Negaunee—John H. Hollinger, re- cently of St. Louis, Mo., will open a modern creamery and ice cream manufacturing business about July 1. Kalamazoo—The Roamer Motor Car Co. has decreased its capital stock from $1,000,000 and _ 1,000,000 shares no par value to $1,000,000 and 300,000 shares no par value. - Detroit—The Canadian Fire Proof Unit Co., 1313 Majestic Bldg., has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. . Kalamazoo—The J. B. Baking Co., 2005 Portage street, has been incor- porated with an authorized capital stock of $25,000, of which amount $20,870 has been subscribed and paid in in property. Detroit—The Globe Sheet Metal Co. has merged its business into a stock company under the same style, with an authorized capital stock of $2,500, all of which has been sub- scribed and paid in in property. Detroit—The Detroit Creosoted Stained Shingle Co., 2781 West Kir- by avenue, has been incorporated with and authorized capital stock of $40,000, $30,000 of which has been subscribed and: paid in in property. Ann Arbor—The Elite Battery Co. has been incorporated to manufacture and deal generally in electric batteries, - equipment, parts, etc., with an author- ized capital stock of $10,000, of which amount $5,000 has been subscribed and paid in, $1,000 in cash and $4,000 in property. Adrian — The Anchor Concrete Machinery Co. will erect an addition, 59x65 feet, to its factory on East Beecher street. The company moved to this city about a year ago, start- ing production with a force of fifteen. At present forty-seven men are em- ployed and this number, with the completion of the new unit, will be increased to nearly seventy. —— >a Are These Wastes Present in Your Store? Secretary Hoover called the manu- facturing, wholesale and retail inter- ests to Washington this spring to try and find ways and means to eliminate waste in the manufacturing, packing and distribution of food and household necessities, Everywhere throughout this coun- try the different factors in the trade are doing their utmost to assst Sec- retary Hoover to carry out the plan. Let us try and analyze some of the evils in the retail division. 1. When a retail grocer gives a wholesale grocer, manufacturer or any other producer an order through their salesman or otherwise, and he does not receive the goods when delivered, what occurs? The salesman loses the commission on that order, which is his mainten- ance for his family. Cost of cartage from the wholesale house and return. No profit, but a loss to the wholesaler and salesman, in most cases shared half and half. Wear and tear on auto truck and the driver’s wages. Also the clerical expense -in the office. ‘Here is a direct loss to everyone in the trans- action, and it is bad business etihcs. 2. Quick-selling goods that are “not assembled so as to be easy of access necessitate extra walking, and at the same time divert the attention of the customer from what she has in her mind to other thoughts. Should a grocer place a _ speedo- meter on his leg he would be sur- prised at the amount of space he covers in a day. 3. By immediate overhauling of the merchandise he receives: checking, weighing, counting and comparing. The accumulation of swells and also mistakes can be corrected at once. This will save labor and back check- ing at a later day. 4. Concentration of giving your orders to the smallest possible area. Should you spread you orders it will be time spent by too many salesmen, extra trucking for small amounts and your representative amount of buy- ing will be lessened. 5. Discount your bills, and insisi that your wholesalers curtail the credits of your competitors, This will prevent unnecessary failures should the retailer be compelled to pay his bills in time. He will insist on getting his money from the customers to enable him to meet his obligations when due. We retailers can be of great assist- ance in helping Secretary Hoover in the great. work he has undertaken. Over $750,000,000 is the estimate made by careful observers as_ the amount of losses accumulated by un- necessary waste in this country. Should the amount of waste be eliminated the national debt of $22,- 000,000,000 could be wiped out in thirty-five years without paying a dol- lar of income tax.- Give this matter serious and begin to act at once. Henry Lohman. —_—_+- Not the Lucky One. There was a wedding of great dis- tinction in Kalamazoo. During the reception the bridegroom noticed a sad-looking guest standing apart. “T say, old fellow,” he joyously in- quired, “what are you doing here all alone?” “Nothing,” was the reply; “simply avoiding the crush.” “You must come right out here and join the jubilee,” the bridegroom urged. “Have you kissed the bride?” “T_er—I,” stammered the guest, who had formerly been a sweetheart of the bride, “no, not lately!” thought o June 27, 1923 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. The next few weeks will see the end of the greater bulk of sales of paris green. Special stress should be put on the sale of this commodity during this time, to reap the profits to be had there. The Fourth of July is only one week distant. There is an _ op- portunity to sell unusual quantities of materials which are especially in demand at that time. Pail candy, popcorn confections, gum, mints, bars, paper sundries such as picnic sets, plates. And this line of merchan- dise should sell at its best during this season. Fruit nectars and root beer preparations should go rapidly during the warm weather. Sugar—The raw sugar market is firm and ‘higher. Refined market quiet and very little improvement. Actual consumption is on the increase. Refiners’ list prices unchanged. Lo- cal jobbers hold granulated at 10c. Tea—The market continues strong, with strong cables coming from prac- tically all primary markets. The de- mand in this country, however, is comparatively light, with no disposi- tion to speculate. Buyers are taking only their needs. Tea bought now will probably be good property. Coffee—The coffee market is dull ‘and easy, excepting No. 7 Rio, which is rather scarce. All grades of Santos, green and in a large way, are lower for the week. The market for most Brazil coffees is extremely dull, with prices mostly in buyer’s favor. Roast- ed Rio and Santos, sold in a jobbing way, remains about unchanged, but with a weak undertone. All grades of mild coffee are dull and rather weak. Canned Fruits—Second and stand- ard peaches are firmer on the Coast, with offerings less numerous at dis- counts, as the general tendency is to hold for advances or at least for full values. The spot market is quiet, with moderate buying, mostly against present needs. Futures are being held in abeyance until the larger interests name their prices. Apricots are a slow seller. Cherries are creating mild interest, as buyers are waiting until the packing season is over. Pineapple is firm but the market is understocked and only small jobbing lots are available. Apples are quiet, but steady. Canned Vegetables—Tomatoes rule firm in all sizes, with considerabale strength shown in everything but No. 2s, which are still out of line with the balance of the list. The market in California is very firm, as little is left in either No. 2%s or No. 10s in first hands. ‘Tihe same applies to Southern No. 1s, No. 3s and No. 10s. Gallons are wanted by the usual buy- ers of No. 10s. There is only fair buying interest in futures, which are firm at primary points. Peas have passed through another exciting week. With Southern canners facing a shortage of the popular grades there is considerable strength in new packs of really desirable quality. Spot de- liveries are being made. Wisconsin and State canners are equally firm on fancy. Spot stocks are moderate and they move steadily. While slight- ly firmer, standard corn is not vitally changed and continues to sell-in a routine way. Fancy corn is scarce. String beans are about exhausted, and new pack from the South is wanted. Canned Fish—The light deliveries of fancy Columbia River chinook salmon make a firm undertone, but there is conservative buying for later account, as distributors want to know more definitely how the pack will turn out and what formal opening prices will be. The light production and its high cost indicates a stiff opening. There is nothing new in Alaska fish, old or new packs. Spot goods are taken mostly as they are needed, with a fairly firm tone to pinks and a merely steady market on reds. Opening prices are expected to be in the neighborhood of $2.35 for reds and $1.35 for pinks. The in- crease in reds is attributed to a re- stricted pack, due to Government regulations, extra taxes and increased overhead on the prospective output. Maine sardines are firm at the fac- tory, with no surplus down East, even though the season is well advanced as to date. Fish are still scarce and not plentiful enough to warrant daily operation of the factories, some of which are still idle. All grades sell in moderate volume at listed prices. There is a fair distributing demand for California and imported fish. While firm shrimp are not being traded in freely because available stocks in all quarters are exceedingly light. Lobster and crab meat are not leading features, but rule steady. Re- tail distribution of tuna fish is broad- er and the market is doing better. Syrup and Molasses—Good molass- es is still wanted in fair volume by the grocery trade; prices unchanged and fairly steady. Sugar syrup in rather low supply, demand light for grocery use. Compound syrup fairly active at unchanged prices. Beans and Peas—White beans are still easy and dull. No particular change has occurred during the week, except general shading by holders. Green and Scotch peas unchanged and dull. Cheese—The market is quiet, but with a fair amount of business. Prices are about unchanged for the week. ° Provisions—The market has shown a little more strength during the week, following a heavy: period. Lard steady and fairly active, compound lard ditto, other provisions in fair demand at about unchanged prices. Kraut—The market for kraut is marking time on account of the hot weather, and the movement of bulk kraut is negligible. Canned kraut is selling freely and people seem to be realizing that this is a food that is available and appropriate all the year round when canned. There are no changes in prices, but the demand for canned kraut is keeping well up to the supply..- Salt Fish—Mackerel dull at about unchanged prices, although the mar- ket favors the buyer. —_—_>-2- A liberal education is not only of great practical advantage, but an in- valuable possession which cannot be estimated from any pecuniary stand- ard. Review of the Produce Market. Asparagus—$2 per doz. bunches for home grown; $1.50 per doz. bunches for II. Bananas—8%2&9c per Ib. Beets—60c per doz. bunches for home grown. Brussel’s: Sprouts—20c per qt. box. Eggs—Arrivals continue heavy, the demand during the week, without material change in price, outside of a small fractional advance in the best grades of creamery. Considerable Danish butter is now coming to this country. Local jobbers hold extra at 38c in 63 Ib tubs; fancy in 30 Ib. tubs, 40c; prints, 40c. They pay 25c for packing stock. Cabbage—Virginia, $3 per crate; Mobile, $3.25 per crate; home grown $1.75 per bu. Cantaloupes—Californias now sell as follows in this market: Biate $2.00 Ponys 62 oe 4.25 Giandards: 2) 4.75 Carrots—75c per doz. bunches for home grown. Cauliflower—$2.50 per doz. heads. Celery—California is selling at $1.25 for Jumbo and $1.50 for Extra Jum- bo; Florida, $8.50 per crate of 4 to 6 doz; home grown 50c for small bunches. Cherries—$3 per crate for sweet and $1.75 per crate for sour. The crop promises to be large, but the drought has impaired it, both in quality and size. Cucumbers—lIllinois hot house $1.50 per doz; home grown hot house, $1.75 per doz. Cocoanuts—$6.25 per sack of 100. Eggs—Arrivals continu heavy, the heat affecting the quality to some ex- tent. Strictly high-grades are steady and wanted, but lower grades are be- ing pushed for sale at shaded prices. Local jobbers pay 18%c for candled fresh, cases included. Garlic—35c per string for Italian. Grape Fruit—Fancy Florida sells as follows: Oe $4.00 AG gon ee ee 4.50 a ee 4.50 Ge ee 4.75 Fe 4.75 OS AS Sen ce aes aoe 4.75 SG eee 3.75 Green Beans—$3.50 per hamper. Green Onions—25c per doz. bunch- es for ‘home grown. Green Peas—$3.50 per hamper. Honey—32c for comb; 25c_ for strained. Lettuce—In good demand on the following basis: Arizona Iceberg, per crate_---- $6.00 Beat, 20 Ib. box —.- 12c Beat, 10 tb. box —-9- -- lic Leaf, 80 tb. barrel _-.-_-_-__- 10c Onions—Texas Berumdas, $3.50 per crate for white; $3.25 for yellow. ‘LLemons—The market is now on the following basis: S00 Sunkist == 0 $12.00 S00 Red Ball = 11.00 360 Red Ball -..-----_- ee ee 11.00 Oranges—Fancy Sunkist. Valencias now quoted on the following basis: We $6.00 Os 6.00 16 16 OG 6.00 > eae oc eieaiee 6.00 5 ae Se 6.00 ee ee 5.50 Potatoes—Old command ‘ 35@40c per bu. New, Virginia are now sell- ing as follows: No. 1, White, per 11 peck bbl._-$6.25 No. 1 White per bue = --_ =. 2.50 No. 2, White per 11 peck bbl_- 5.00 Parsley—50c per doz. bunches Peppers—Florida, 75c for small basket containing about 18. Pieplant—$1° per bu. for home grown. Pineapple—Red Spanish are held at $4@$ for all sizes. Poultry—Local buyers now pay as follows for live: Bieht fowls 6.000032 14c Heavy fowls 322-2 18c Beotlees. 2 ths 220 32c Broilers, White Leghorn ~~ _~-- 226 Cox sand stags 2550000 10c Radishes—40c per doz. bunches. Spinach—$1.50 per bu. for home grown. Strawberries—Home grown com- mand $1.50@2.25 for 16 qt. crate. Sweet Potatoes — Deleware kiln dried command $2.25 per hamper. Tomatoes—é lb. basket of Califor- nia brings $1.50; 7 lb. basket of home grown hot house fetch $2. Turnips—New, $1 per doz. bunches. Watermelons—75c@$1 a piece for either Georgia or Florida. —_>-2-+ Not Much Change in Old Wheat Flour. Written for the Tradesman. There has been no material change in the market situation during the past week or ten days. Prices have shown a tendency to decline; in fact, have declined from 3@5c, due in a measure to the improved condition of the growing Northwestern spring wheat crop. There has been some additional deterioration in the winter wheat crop, but the demand for flour has been rather light, which made it im- * possible to stimulate values to any extent; in fact, as stated above, we have sustained some additional losses since last week. Flour is selling at a low price; com- paratively speaking, as is wheat, and the trade may not advisedly expect a material reduction from the present basis, although prices on new wheat goods may sell off some more. There will probably not be much change in old wheat flour, but as we approach nearer the new crop move- ment old wheat flour trading will be merged into the new. Lloyd E. Smith. $e Spurt in Silk Underwear. A spurt in glove silk underwear sales, because of more _ seasonable weather, is reported by manufactur- ers. Buyers have been sending in a steady stream of small orders to fill out depleted stocks. Most attention has centered on the low end mer- chandise, however, and there has been little inclination to place any large advance business. At the moment, prices of the well-known lines are firm, but the recent ‘talk of further advances in these goods has disap- peared. Flesh remains the most popular shade, although peach is said to be coming to the front strongly. * 6 oe eee MICHIGAN TRADESMAN June 27, 1923 From the Cloverland — of Michigan. Sanult Ste. Marie, June 26—It looks as if the Soo would have some fine horse races on July 4, judging by the number of entries received. The races will be held in the Cloverland park of the Agri- cultural Society, where the track has been put in fine condition. It is one of the fastest tracks in Michigan. The C. E. convention, which clos- ed Sunday, was one of the largest attended conventions ‘held here this year: The weather was ideal and the delegates departed with many pleas- ant memories of the entertainment and sights shown them while here. Many new Soo boosters will be the result. At Mackinac Island the merchants are about ready for the rush of Summer visitors. The cottages are filling up again and the trade for June has ‘been very satisfactory. Donnelly & Donnelly, the meat mer- chants at the Island, have installed a modern refrigerating plant with a freezer, meat cooler and vegetable room, so that they can store perish- able foods to take care of any rush of business that might happen during the Summer. One should not become excited over night sweats. It may be only the weather. The Soo is going to have a circus again this year, after a few years of intermission. Walter Mains will show here during the latter part of July. The home coming here has had a good effect on the road building, as all roads leading into the Soo are rapidly nearing completion, so as: to make the home comers who are traveling via auto sit up and take notice of the roads in Cloverland. The Soo’s new airplane began oper- ations last Friday, but it happened to be her unlucky day, as the motor heated after the machine was up only a short time and in trying to make a landing got caught on the standpipe at the Fort and came to grief. ‘The pilot, Fred Prosbasco, escaped injury and the machine can .be repaired and will be ready to make another trial in the near future. There have been no advance seats sold as yet. : It is a question whether brains or nerve will get you further, but no- body can beat the combination of them. The Standard Oil Company is building a new gas station on the South side of the city. It will be one of the finest in Cloverland. This will be about the only monu- ment we have from John Rockefeller up to the present writing. We hope, however, that it is only a start in the right direction. No wonder the Englishman can’t see a joke. He only wears one spectacle. William G. Tappert. Raisin Growers to Delay Price Cuts. It is stated from a source usually well informed that the Sun Maid Raisin Growers. will not name _ their revised prices on _ raisins, freshly packed, 1922 crop, until July 15. One or two other packers of raisins have anticipated the revision an- nouncement of the Sun Maid Raisin Growers and have already named their readjusted prices. Buyers probably are anticipating a much heavier reduction on the 1922 pack of raisins still held by the growers and packers than will be made, and when the prices are nam- ed it probably will be found that they have been discounted, through the making of offers for prompt ship- ment, on a basis of subject to the naming of readjusted prices. The price of imported currants is being forced upward by the advance Items “ery in tinsel threads. in the rate of exchange. It will be but a few years until the importation of Grecian currants will have ceased and the demand for them will have disappeared, as it has for Malaga raisins, French apricots and French prunes. California now is furnishing raisins for cooking purposes, not only super- ior. to the: imported currants (which are not: currants at all, but an in- ferior: kind-of raisins) but at a price almost-as low, and quality free from sand and gravel, always found in the imported currants. California grow- ers have the Greek currants on their program for elimination in importa- tions and the date is- not far distant. —_>+>____ Make Change in Sales Policy. In many wholesale lines, manufac- turers are revising their ideas of sell- ing by seasonable trips. Almost in- variably heretofore the wholesaler would send out his men for a Fall and-a Spring trip, book the orders and let-it go at that. But the retail- ers’ policy of buying from hand-to- mouth has had the effect of material- ly changing this method of selling. An instance of what is being done ‘along these lines was cited yesterday in the case of his own house by an executive of a Nationally known shirt firm. This concern has dropped the seasonal idea of selling altogether. Now, it has its men on the road so that retailers in the medium-sized cities and town are visited once a month and those in the big cities once a year. Continuous contact is thus kept up, and the firm has found it necessary to increase its. sales force from thirty-five men on Jan. 1 to 248 at present. The plan is de- scribed’ as having worked wonders in increasing the total sales over a given period. —__+<-. New Use For Tweeds. Although there were few extreme novelties shown at the French fabric openings, a new use by the couturiers of nubbed cloths has aroused some interest in local dress goods circles. The couturiers, according to one of the mill observers here, lifted tweeds, for example, “completely out of the practical or sports class by using them for luxurious dressy coats of wrappy lines. Furs were utilized for the trimming of these garments, the linings being of lustrous crepe. In one instance the face of the tweeds was covered with all-over embroid- This elevation of a practical cloth of the nature of tweeds to the list of the favored soft- line weaves, parallels the counter- movement here last winter, when the highest grade erect pile fabrics were used for utility and sports coats for Palm Beach.” es Look for Better Fall Buying. One’ thing that the increased con- sumer buying of silk hosiery, which grew out of the coming of more seasonable weather, is expected to do: is to bring about more active trading in merchandise. for Fall de- livery. It is admitted that’ for many weeks consumer buying of the finer grades of silk hose was. by no meafis “as’ active as.-it- could have beén,,‘and “it “was -net-denied.that the psycholo- gical effect of this on the retail buyer was in. good: part responsible for his unwillingness to place orders for goods to be shipped some months hence. This factor in the situation has now been eliminated to a con- ‘siderable extent, and the manufac- turers are expecting advance busi- ness, which had been pretty fair so far as out-of-town buyers were concerned, to improve materially and generally. or longer. Monroe, Corner Ionia . PRESIDENT, Charles B. 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The Company is engaged in one of the most prosperous businesses in the country ,and the officers and directors are experienced, capable and absolutely reliable. Let us give you the particulars. FLA. SAWALL COMPANY Gentlemen: Please give me the-complete information regarding the investment capable of earning from 15% to 25%. Bintiature 225 40st Grand Rapids, Michigan Rares = Po Na eter rg Soe gat a eh Rn ae Seeger merrmeeenrraonerey ale a a a Ta June 27, 1923 fei Che Exuis Stone TH Exes, Praorietor St Marys Wha, Mey thee J Von Geuntgen Paar Hardware I Aol ea 9 sen tay fp Sue Hons e VI RG L Nicholasville K; Bro, Sn * £0 oy NIA AVEN aces mS 2, UE STORE : safanes ethane Cw 5 = is to be aac, tidied aduoness ae Seng elw Me aes % hadi call Can, a te we 0G! the of.” Owe é A GROCER Begs you es eas om v0) e 20 se a he a TA Hy; 4, HURRY, to Ni i. WW Yours for botter*lookin’ farsa, 4. VOW GRUMIGEN. 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AS-1, Dayton, Ohio ED cO.; ful ideas Roto This isthe = THe OO neo dae Sone Complete (ee ROTOSPEED (6 — i} padres 2. ‘ ajviue Pia® iy) MICHIGAN TRADESMAN June 27, 1923 REASON FOR RESENTMENT. With seven Governors of wheat states meeting in Chicago to discuss a possible limitation of acreage in 1924, Mr. Baruch’s plan for a central wheat export agency is timely. Wheat farmers have reason to be discontent- ed. Their grain is selling at just about last year’s level and the pre- war level, winter wheat being a little higher and spring wheat a little low- er; and living costs are 160 per cent. of pre-war level. But the farmers who are just now hardest hit are the hundreds of thousands who last year, seeing that corn prices were low and pork prices high, and that corn fed into pork paid less freight, took to raising hogs. The price of heavy hogs the middle of this month in Chicago was but 67 per cent.- of last year’s and 87 per cent of the pre-war level. The -seesawing corn and_ pork markets, one up last year and the other ‘this year, illustrate the difficulty the farmer experiences in foreseeing the future. Corn is selling in Iowa at one-fifth more than the pre-war price and one-half more than the 1922 price. This is still much below the price level for industrial products, but the corn grower who held his crop is in a much better position than the wheat grower. Hay also is well above the pre-war rate: 120 per cent. for timothy and 155 per cent. for alfalfa. Cattle growers get 125 per cent. of the pre-war rate. Contrasted with this is the hard lot of the farmer who specialized last year on oats, which are worth about four-fifths the pre-war price. -In this element of chance lies a great ob- stacle to a crop limitation agreement. The farmer who is told to plant less wheat knows that wheat prices a year hence are unpredictable. Farmers will be well advised to look to other means of relief than a reduction of acreage, which is highly uncertain and exposes the consumer to the risk of great hardship. The steady drift of labor to the cities, up- setting the balance between pro- ducers and consumers, will in itself tend to raise farm prices and lower industrial prices. An increase in im- migration would hasten this result. Co-operative marketing has done something for the growers of cotton, tobacco, fruits, and dairy products and may be able to do something for other agriculturists. Mr. Baruch’s plan is essentially one for co-opera- tion to avoid the dumping of grian in a mass on a weak market. Much more is to be hoped from the im- provement of the world market than from an effort to take the farmer off the world market. ‘We can confri- bute to the former in a variety of ways; the latter is impracticable. WOOL AND WOOLENS. Much apathy prevails for the mo- ment in the wool markets. Occasion- ally there are sales of the domestic clip reported from the West, but not at the top prices asked. Growers are disposed to make some concessions as the season advances and the demand slackens. A report from Washington printed in one of the trade newspapers during the week excited some indig- nant comments from the wool trade. An unnamed official was quoted there- in as predicting a continued decline in wool prices. Such a prediction was, of course, valueless, as no facts were adduced in support of it, but the criti- cisms denied the right of any one in official station te do any predicting whatever on the course of prices. Ferhaps a line on the future may be had by the results of the forthcoming auction sales of colonial wools in Lon- don. At these, which will begin on Tuesday, 220,000 bales will be offered, including a lot of crossbreds owned by the British-Australian Wool Real- ization Association. It has been stated that Americans will not figure much in the bidding at this series of sales, but whether this be true or not can only be determined by the event. The woolen goods market has not much feature at this. time. Some small mills added 10 per cent. to the cost of fabrics on reorder last week, but this looks to the trade like a gesture to familiarize buyers with the notion of such an advance for the next light-weight season. Spring opening of men’s wear fabrics will probably not take place until after the middle of next month. Some openings of tropicals occurred dur- ing the week, the advances on fabrics being from 12 to 14 per cent. Dress goods for Fall have been selling well. A number of openings of coats, suits and dresses occurred during the past week. The men’s clothing trade, for the time being, has as its pronounced feature the offerings at retail of suits at reduced prices. EVOLUTION. All things are in a constant state of evolution. Business itself is no less free from this law than any other phase of social development. Busi- ness methods and processes are vastly different than they were a few years ago. With the ushering in of the twentieth century came the great indi strial combinations, whose very growth indicated their usefulness in the new scheme of things commer- cial, and so it is in the facilities that pertain to agriculture and to finance. It is this constant change that takes place almost unconsciously which we should not lose sight of in our per- spective of the present and _ future commercial situation. Our ideas be- come warped because we _ foolishly refuse to recognize the new order and adapt ourselves thereto. [EEE ——S[S——————————————— The newspaper that publishes get rich quick advertisements, the adver- tisements of mail order pirates and confidence destroying firms, is a swindler of the most despicable character. It betrays the unsophisti- cated of its readers to the ‘shell game artists’ for a share of the swag. It is the bellringer for fake schemes and schemes which violate every legitimate concept of the freedom of the press. The Government plainly would be serving the cause of honest journalism if it drove every news- paper and magazine confederate of the swindler out of business. The Government would make headway against the fakers if it treated their bell-ringing confederate, the un- scrupulous hewspaper_or magazine, as the biggest swindler of them all. ~ « foe, COTTON AND COTTON GOODS In cotton recently the strength of spots has usually been offset by weakness in futures. There seems to be a fairly general impression that the new crop will be a large one, but the guesses on its probable size vary about 3,000,000 bales between high and low. Scanning the weather map is a favorite occupation-on the part of those who deal on the ex- changes. Latterly this has indicated improvement in the crop prospects. In a few days the second estimate by the Census Bureau will be issued. The effects of this will probably be discounted on prior reports. from private sources, as is customary. A report made public during the past week showed a drop in cotton ex- ports up to June 8 of over 1,000,000 bales, as compared with last year. There is little disposition to incréase such exports at prevailing prices. During May the number of spindles in operation in domestic mills was 35,390,187, as against 35,515,791 the month before, which is less of a drop than was expected in view of the statements concerning restriction of operations. More curtailment is, of course, likely during the Summer months. In the goods market great- er firmness was shown in the prices of fabrics in the gray, although the dealings were not large. A number of the constructions are cheaper, in proportion to the advanced cost of the raw material, than’ they were last year. Later on, when the size of this year’s cotton crop is a little better determined, there will be more of a disposition to trade ahead than there is now. Knit goods dealings are in progress to some extent for both Fall and Spring, but jobbers are little inclined to anticipate. THE GOSPEL OF HEALTH. Of all the achievements of the Rockefeller Foundation during the first ten years of its existence, noth- ing stands out so strikingly as its work in prevention of disease. Not only has it fought and in large areas eliminated yellow fever, but it has done much to control the less virulent malaria and -hookworm. Though they took no death toll comparable to yel- low fever, they yet brought suffering and disability to millions of persons. In France the Foundation also con- ducted a- successful campaign for checking tuberculosis, and in New York devoted a part of its funds to the study of the prevention of infan- tile paralysis. As a result, hundreds of thousands of lives have probably been saved, and certainly the health and happiness of millions have.-been gained. + Great as has been the devotion of scientists and doctors working? In lab- oratories and hospitals, to the men in the field goes the main credit for spreading this gospel of health under conditions which have oftér.been as arduous as those which faced the early missionaries. These agents of the Foundation have had to combat superstition and sometimes open hos- Ignorance has been their and next to it the weight of tility. custom and tradition. personal. danger .from the diseases Often facing’ which they were fighting, these ‘health — have gone about their work uncomplainingly, receiving a smaller material reward than they could have earned had they stayed at home, but reaping the gratitude of those whom they have succored. Into the disease-ridden tropics of Central and South America they have carried the secret of health, and to the over- crowded regions of China they have brought the first rudiments of sani- tation. This is a magnificent enterprise. The wise and large gifts of Mr. Rockefeller made it possible for these men to devote themselves to it with such earnestness. They have demon- strated their conviction that the work of the Rockefeller Foundation is one of the greatest of modern services to humanity. TO HELP WHEAT GROWERS. Two movements are now on foot to do something to help the wheat grow- ers. One has for its purpose direct Government aid; the other aims to obtain relief through the medium of farmers’ self-help. The first of these plans involves price-fixing by having the Government go into the market and buy and store wheat whenever the price falls below a fixed point. Some of the proponents suggest $1.75 and others $1.50 as the minimum. This has the support of the farm bloc, but has been condemned by the Farm Federation Bureau. The other plan involves the formation of a large wheat pool by the growers themselves and the gradual market- ing of the product by co-operative effort. The first plan is objectionable in every way and will commend it- self only to politicians who see in it the chance of corralling a large part of the farmer vote. The second plan offers more hope, though the diffi- culties of co-operative marketing on the scale suggested are admittedly great. Even if such a plan should be found workable, too much should not be expected in the way of results. Co-operation will not produce miracles and wherever it is successful it usual- ly shows also that existing methods of marketing are not as_ inefficient and wasteful as they are frequently painted. missionaries THE FOOD VALUE OF NUTS. Nuts are a valuable food, though some people regard them merely as a luxury. Generally eaten after meals, nuts should not be consumed in too great quantity as they contain a large amount of fat, protein, some starch and very little water, which makes them hard to digest. So a person cannot eat a heavy meal and then eat a lot of nuts; he overloads his stomach. Of the richer nuts the almond contains 54.9 per cent. of fat, the Brazil nut 68.8 per cent., the filbert 65.3 per cent., the English walnut 64.4 per cent. and the pecan 7.2 per cent. Extremely rich in oil and protein is the common raw peanut. It averages 26 per cent. protein, 38 per cent. oil and 23 per cent. starch and sugar. A _ roasted peanut may have as high as 51 per cent. oil and 28 per cent. protein. The wages of sin regulate them- selves. 4,- os eee 2 ea rs Ee ane ee a soe SS aS RSS RRS ee | June 27, 1923 MICHIGAN TRADESMAN Worden Realty Company First Mortgage 6% Serial Gold Bonds Secured by a First Mortgage on these properties, worth more than twice the amount of Bonds. Battle Creek Property. Grand Rapids Property Denominations: $100 $500 $1000 First Mortgage 6% Serial Gold Bonds Lansing Property. Leased by the Worden Grocer Company making the ‘payment of principal and interest an operating charge of this company. We Recommend Their Purchase at 100 and Interest [TRAND RAPIDS [RUST [| OMPANY BOND DEPARTMENT Fountain and Ottawa Telephones 4391 Grand Rapids, Mich. GRAND RAPIDS TRUST CO., GRAND RAPIDS, MICH. | Gentlemen:—Without any obligation to me, please send me descriptive literature of the Worden Realty Company. | | | eee | Pa a ESE TEESE) TSS ENG Nice tte eect aucietpe ec ses ee Otero We CT | 10 MICHIGAN TRADESMAN ant Wa | A Aif\| ] ay ) tou(7 1))) Wy Nes Bo 4 y » (iM el y) 13 DA bod ‘\ a RAN Ran (rina A ve Vy Ke Buy YZ (EA CC WNL III Wy ° “Tl a FR ~ rot 4S Ni Prt v | ns oF, LF oY) S 0 RISE, | a WB AY a ¥ ys 4d Ac 2 S I pi->. ~ ad need | Vivid Footwear Novelties for Women Written for the Tradesman, ‘Once again the expected has come to pass. The pendulum has swung from the extreme of dark shades and conventional lasts to vivid and var- iated colors and many new and startling effects. In respect of foot- wear milady’s wardrobe for the sum- mer period of 1923 assuredly lacks little in the way of color and smart- ness. Hot weather footwear apparel- ing for women may now be said to rival the rainbow in colors and to be so rich and ample in the matter of style range that it would seem every gown should be matched and every whim should be gratified. Those who in the recent past have been secretly entertaining or openly expressing longings for more pep, variety and daring style-departures in the creation of footwear for wo- men, have lived to see their wishes realized with a vengeance. They are here—footwear modes of flashing reds, vivid greens, and other colors and combinations too numer- ous to tabulate. There are pretty white sandals trimmed with red and green kid, and solid white kid and linen with cut out effects; and in addition to the low, flat heels (which have become a bit tiresome to cer- tain eyes too long accustomed thereto), there are Baby Louis, Spanish and regulation Louis heels. Whether in a very dressy style or more sporty effects, one can’t help liking these new modes in current footwear. The writer has long insisted that the style feature of feminine foot- wear appareling is the big and im- portant thing.. ‘While we were in the world war and bending every effort to conserve material, time and labor, and keep as close to the bed- rock of simplicity as possible, it was perfectly legitimate and quite the proper thing to stress simplicity and serviceableness in footwear and all other wearables; and during the critical reconstruction period im- mediately following the war it was well enough to proceed cautiously. But that period has now happily pas- _ sed, and there is no reason why the shoe industry shouldn’t be jazzed up a bit by the introduction of style, color, and novelty. If anybody in the trade has been hitherto disposed to hang his harp on a willow tree because of a dearth of shoe styles and seasonable novel- ties, there is no longer any occasion for sighs and _ lamentations. Let him come forth and rejoice. Not within the memory of man_ has vogue been more prolific and pro- nounced than now. Novelty rules. Interest, variety and charm have ap- peared. The windows of progressive city shoe stores catering to the trade of smart and discriminating buyers have blossomed like the proverbial rose. And the burning questions are, How far is this trend going to go? and how long is it going to last? While the style feature is the de- termining thing in feminine footwear appareling—inasmuch so that the- game would be unspeakingly tame were it entirely eliminated—it also serves to complicate the task of selling shoes at a profit. While it adds zest to the game, it also in- jects the element of peril into it. The risk may be said to increase in direct ratio to the volume of style and novelty. For the smart city shoe shops and -he big stores dealing exclusively or chiefly in footwear, hosiery and foot- wear accessories, and the managers of popular shoe departments in the large department stores, the present penchant for spice, variety and new effects in women’s footwear, will present no new or especially difficult problems. But the smaller dealers in the lesser cities and towns—the men who must perforce go guardedly —will do well to feel their way care- fully at this time. Naturally a lot of these pairs are not going to be sold at the original mark up. Many of them will ulti- mately have to be sold at cost, or below cost. The profits will go to those who think quickly, act promp- tly, and guess cleverly. For that reason it may. be as- sumed that most of the men who are likely to read this page would dowubt- less do well to season judgment with caution. Go in for style, to be sure, but don’t go in beyond your depth. -Buy fewer lines and limited quan- tities, and let your aim be quick turnovers. It’s better to have new stuff coming in week by week than to get all your novelties for the sea- son in a single batch. While it is true the man misses the profit who can’t sell it because he hasn’t got it, it is also true that he is better off at that that the man who _ has loads of new stuff on hand that no- body wants. Somewhere between ultra conservatism which misses all the best there is in sight and the un- restrained optimism which plunges into the void and comes up badly shaken, there is a golden mean wherein aggressiveness and_ safety are not total strangers. And the more you know about the local taste and tendency in dress effects, the more likely you are to hit upon this safe middle ground. Wherefore, know your trade as best yeu can, Get their reaction to this June 27, 1923 Sh eee ae Genuine Comfort for Troubled Feet This soft, roomy shoe with bunion last is a blessing for those who suffer from foot trouble. Has a genuine black H-B Kangaroo bal., Good- year Welt, half double sole, solid i leather counter and insole, lined. With warm weather you will have many calls for such a shoe. Order it NOW. No. 988. ° HEROLD-BERTSCH SHOE COMPANY Grand Rapids A Few Live Ones For Competitive ‘Trade Outing Nos. For Summer Wear 501—Men’s Wine Scout Outing Nailed, 6-11 ______ $1.75 505—Men’s Choc. Chrome Outing, 12 D. S. Vi%z Gusset Tongue, Rubber Heel, 6-11 E ________ $1.85 518—Men’s Choc. Split Outing, 42 D S, Nailed, 14 Gussett Tongue, Rubber Heel, 6-11 E ________ $1.70 519—Men’s Choc. Ooze Outing, 4% D S Chrome Sole Nailed, Leather Heel, 6-11 E __________ $1.60 ORDERS FILLED SAME DAY RECEIVED HIRTH-KRAUSE CO. From Hide to you. Grand Rapids, Mich. ioe Price via TOURIST RESORT -Oot=1 Shoe Mfgs. and Tanners mee a June 27, 1923 or that. Find out from what’s be- ing worn and admired and praised what you are likely to sell in the shortest period and with the greatest satisfaction and profit: And avoid getting too much of certain lines or lines paralleling each other so closely that there is too slight a difference in effects. I was talking with a shoe dealer the other day who told me that in his town (a city of about twenty-five thousand people) women _ shoppers liked exclusive styles. For instance, lhe said, a woman to whom he was ‘showing a pair of nifty sandals ob- jected to them on the ground that ‘she had seen two or three pairs of ‘tthe same sandal on the street. She ‘demanded something similar but ‘slightly different. Just now summer footwear is in ‘strong demand—especially footwear ‘of the stylish and novelty sorts— and the time to clean up on it is while the selling is good. If you have this type of merchandise on hand push it now. Cid McKay. oso A Way to Hit Mail Order Houses. Many of the small-town merchants who suffer severely from mail order competition could do _ considerably more business if, instead of sitting back and bewailing their fate, they got busy and fought fire with fire. This assertion was made recently by a loeal authority on merchandising methods, who went on to say that the postal system of the United States is the finest ally any smalil- town merchant could ask. Every merchant who is a citizen, this auth- ority said, has the right to be sup- plied by the Postmaster of his place with the number of mail boxes on reach R. F. D. route running out of tt. The Postmaster is not required ‘to supply the names of the persons living along those routes, but he is required to deliver all letters ad- dressed, for example, “Box 1, Route 3.” With the farmer’s predilection for reading everything that comes to him, there is little reason why mer- chants in these places should fail to get their sales messages across as easily as the big mail order houses do. ) “ag! ! ' i { i é ee AENEAN ~ ———— June 27, 1923 MICHIGAN TRADESMAN 18 Baebes aig so . . of the loride which is safe; the fluid may = meekest ‘birds in the land and is not ist? auilty of Gueball ve eri decd: laid SS At Sty. rages. SAFETY SAVING SERVICE at his door. 2 There were crows in plenty that raided my cornfield. It was the custom for farmers to shoot the crow and hang his car- cass to stakes in the field as a warning to other predatory crows. Did it work? After a fashion, and yet there were enough other pests that came along to harrass the far- mer to more than offset the de- predations of the birds of whatever feather. All sorts of insects; mice; moles and the like which had _here- tofore been kept in subjection by the crows. I mastered the situation by letting the birds live and making a device which frightened them from field and berries, while letting them live . make war on ‘destructive insect ife. God’s birds! How we ought to protect and love them all, from the blackest crow to the smallest spar- row. Old Timer. ——_>-3-2—____ Some Rules for Avoiding Fire. Buy matches approved by the Underwriters’ Laboratories, if pos- sible; place them out of the reach of little children. If strike-anywhere matches are used, put them in earthenware receptacles. Be careful in discarding lighted matches. Countless fires have been caused by leaving electric irons with the current “on;” disconnect them at the socket immediately when through us- ing. * Ashes, whether inside or outside of the house, should be placed in metal receptacles. Combustible rubbish should not be allowed to accumulate. If rubbish is burned out-of-doors start the fires a safe distance from buildings and never light them on windy days. Keep children away. Rags or cloths used in oiling floors or polishing furniture often ignite spontaneously; they should be stored in metal containers or else burned after using. Removal of paint with a torch is dangerous; use a _ liquid paint re- mover. If kerosene lamps are used, keep them clean and well filled, for those allowed to burn with little oil in them are liable to explode. Filling should be done in daylight; never when a lamp is lighted. Washing material with gasoline is highly hazardous, for agitation is liable to produce a spark of static electricity which will ignite the vapor from the liquid. If gasolene or naptha is used for cleaning spots from clothing or upholstery, the work should be done in the open or at least in front of an open door, distant from fire or open flames. Better still, employ carbon tetrach- Screen all fire-places in which a fire is burning. Hanging electric light cords on nails or hooks is almost certain in time to destroy or injure the insula- tion; this condition may cause a fire. Clothes. should not be hung too close to hot stoves or stove pipes. Use an electric torch when ex- ploring a dark closet. Frozen water pipes are safely thawed by wrapping them in cotton cloths, kept saturated with hot water. If you notice the odor of gas in your home, first open all doors and windows and then seek the leak with the aid of an electric torch and the sense of smell. Soap suds ap- plied to joints will help to locate a leak. Rigid metal connections to gas appliances should be substituted for those of cheap rubber, which are likely to develop leaks. If houses are banked in winter with leaves or other readily in- flamable materials, a covering of earth should be added to prevent a chimney spark or carelssly thrown match or cigarette from igniting them and spreading fire to the house. Many fires from exposure have been prevented by wetting down com- bustible roofs with a garden hose. Frame dwellngs have been saved from a nearby fire by nailing car- pets or blankets on the exposed sides from eaves downward and keeping them wet. A candle in the house is danger- ous under any circumstances. If it is absolutely necessary to use one, it should be fitted tightly into a sturdy candle-stick, having a wide base, and kept out of drafts and away from anything that will catch fire. Kerosene should not be used to enliven a fire, nor poured into a range or furnace even when the fire is out. Burning fat may be extinguished with earth, sand, flour or salt, or by smothering with a metal cover; water will scatter flames from grease or oil. Burying instead of burning dry leaves will enrich the soil and will remove another fire hazard. Top-heavy and leaky oil heaters are ‘dangerous. An electric light bulb used for warming beds or for drying clothes is almost certain to start a fire. ———>- > “There are too many saving the country and not enough saving money.” CHANDLER & VANDER MEY Citizens Phone 62425 LOCAL INVESTMENT SECURITIES 707 Commercial Bank Bldg. Grand Rapids, Mich. CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C.N. BRISTOL, A.T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN THE HARDWARE AND IMPLEMENT MUTUALS DIVIDE THEIR RISKS INTO THREE CLASSES CLASS A—HARDWARE AND IMPLEMENT STORES, DIVIDEND 50% to 55% CLASS B—GARAGES, FURNITURE AND DRUG STORES, DIVIDEND 40% CLASS C—GENERAL STORES AND OTHER MERCANTILE RISKS, 30% These Companies are recognized as the strongest and most reliable Mutuals in the United States, with Twenty Years of successful Underwriting Experience. No Hardware Mutual has ever failed, No Hardware Mutual has ever levied an assessment. Ask the Hardware Dealer of your town. ’€ Interested, write for further particulars. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. ‘The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. The Michigan Retail Dry Goods Association advises its members to place their fire insurance with the GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY and save 30% on their premiums. Other merchants equally welcome. 319-20 Houseman Bldg. Grand Rapids, Mich. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan PAYING 30% DIVIDENDS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. osetaereypericces a 16 IN THE REALM OF RASCALITY Cheats and Swindles Which Merchants Should Avoid. Among the most efficient and dan- gerous of the stock-swindling frater- nity are the so-called re-loaders. The re-loader is an individual who preys on investors in defunct or nearly defunct industrial companies. These precious criminals, following a subtle policy, attempt to engage the interest of investors who have lost money by investing in enterprises which, though honestly started, were unable to show profitable results to their stockholders. The approach of the re-loader is simplicity itself. Working on the credulity of the investor who has lost money in such a type of enter- prise, he tells him that he—the re- loader—can help the unfortunate in- vestor recover his losses provided the investor puts up another sum of money, generally 25 per cent. of the original investment. A re-loader likes to use a good industrial proposition that has at- tempted to do business along legiti- mate lines, but which through mis- Management or other unfortunate circumstances is on the verge of bankruptcy, or is even in bankruptcy. Generally it happens that the officers of such company are men of good intentions and high standing in their communities. These men unfortun- ately are sometimes limited in their ability. They easily fall victim to the re-loader because they are prob- ably made unhappy by the fact that those who placed confidence in them have lost their investment. So they reach out and grasp at any straw which might save the situation. Using men of this type, the re- loader works in the background out- . lining a scheme which looks as though the whole proposition can be put on a paying basis. From the management who are anxious to get matters right the obtains the list of stockholders, and very often he gets the management to sign all letters sent out to them. However, though his plan for re-organization may be very feasible, and if properly car- ried out would probably put the en- terprise on a paying basis, the re- loader always gets the stock so tied up, and takes such a large com- mission himself for his work, that by the time he is through with it the enterprise is in a worse condition than it was before. Realizing the harm that can be done the investing public by the re- loader, the Investor’s Vigilance Com- mittee, Inc., decided to base the story _ of the second picture of their moving picture series on his activities, and have now produced a_ two-reel feature entitled “The Re-loaders,” which carries a message of vital importance to the American public. The Buckley-Ferguson Co., pro- ducers of this picture, have spared neither pains nor monye to make it the best picture of its kind ever produced. The cast whicsh includes Andrew Wells and Gordon Standing, is carefully selected from the screen’s best talent. The scenes are all au- thentic. The opening scene, which depicts the re-loaders, who are just MICHIGAN TRADESMAN finishing a prison term, making their plans for the next clean-up, was taken at one of the State Prisons. Other secenes are from carefully selected locations, and the interiors are all the result of long study and obser- vation by technical directors of ex- erience. This is a story of a man of big affairs in a small community, who has attempted to conduct a big in- dustrial enterprise that was really be- yond his ability. The enterprise has slowly, but surely gone steadily on the downward path. The president and general manager has always been able to hold his thead high among his fellow men, but now he realizes that his great venture is on the verge of collapsing and he knows that this will mean the loss of his prestige. His daughter, a young and attractive girl of the local society, makes numerous demands upon him for the many luxuries that girls even in small towns expect from their Parents. He is unable to meet his business dmands, so takes his daught- er into his confidence. She is much upset, but decides to help her father. Just when it looks as though every thing is lost, a smart business man from New York appears on _ the scene, and after going over the sub- ject with the president undertakes to put the enterprise on a paying basis. The New York business man is a former convict and a re-loader. The daughter, believing that she is help- ing her father, plays up to the crook, who immediately lays his plans for a “clean-up.” By clever methods, -he persuades a number of worthy people to part with their money. His plans would have worked out well for him and disastrously for the investors had it not been for a wide-awake young re- porter, who is in .love with the daughter, and who finally exposes the crook and his associates, but not before they have done considerable damage. This is a picture that every citizen should see, and the leaders of every community in the United States should endeavor to secure a showing of this picture in their local theaters. This can be done by corresponding with the distributors, the Investor’s Vigilance Committee—G. W. BB. Witten in Magazine of Wall Street. ee ce ceed Russia Floundering in Lowest Pit of Imbecility. Grandville,- June 26—If all the mysteries of this world were sudden- ly revealed, what would become of the old earth anyhow? The solving of problems seems to give the world’s people a lot of trouble. It now dawns upon the world that possibly the Russian Czar and his family never. were sacrificed to the blood lust of the Bolsheviki, and that they are at present living under other than Russian skies, as full of life and vim as are any other people. This may be so. We do not know. It would be a -considerable feather in the cap of Bolshevikism if it were a fact. The news comes from one Annie Laura Williams, a red cross nurse, who has been serving time in dark- est Russia. An old woman told her that the imperial family was allowed to get out. This may be so. We trust it is. Doubtless, if true, the fact will sometime be revealed. The late Czar has no reason to hide his head in shame when his reign is compared with that of his successors in Rus- sian governmental affairs. Russia seemed to prosper under the reign of the Czar, and the farcial government since brought about is enough to make a dog sick. The Romanoffs certainly have a tragedy in their family that speaks louder than any fiction ever con- cocted. For that matter, however, there is a tragedy in every family. Perhaps not a single family of long standing exists without its skeleton and _ its tragedy. Romance is not half as in- teresting as truth. Were the facts made public about every family, what a seething scandal would result. The yellow press of today deals especially in family mis- takes and tragic events which mar many supposed happy families. It is never pleasant reading and it is to wonder sometimes at the be- sotted public taste which revels in the social misfortunes of fellow hu- mans. ‘There is a bright side to the picture, however, which gives courage to those who for a time seem to feel that they are down and out, unsympathised with by their neighbors and supposed friends. Without war romance. This may seem strange, yet it is true. All the stories of the past, wherein a thread of finely spun ro- mance is woven, we find linked with it all a speck of war. The greatest heroes of the world were war heroes and the noblest specimens of the hu- man race. The war mothers of all ages and nations bow acknowledge- ment to this fact. Then why de- precate and abominate war? By no other means can the heart of the Nation be revealed. The tomb of the unknown soldier at Arlington is the most noble shrine in all America to-day. Thousands of mothers in our land own that boy to-day as their own. They have a right to do so, since he may be the one loved son who never returned from his jaunt across the ocean to meet in deadly strife his country’s foes. Every American mother whose son fills an unknown grave in the great war precipitated by the kaiser has a right to claim Arlington’s unknown as that dead boy of hers: and every such mother who can afford the pilgrimage to the Nation’s capital will make the trip to bow the head above the loved and lost. Tragedy? Yes in plenty. The world is full of it and the books de- voted to romance have no stand be- side the facts of history. The story told of the murder of the Czar and his whole family was a ghastly one in the exteme. It was the very essence of human deviltry exercised against royalty simply to satisfy a mad mob’s desire for ven- geance against wrongs, many of which were the mere phantasy of a disordered brain. No person is so bad that there is not some good in him and no king or potentate of whatever caliber was ever so bad as painted or written about by the pen of Bolshevik in- humans. Russia prospered under a Czar. How does it show up under a trades union paradise? The contrast is most piti- ful. The best men of all the Russias were driven into other lands when Czarism fell and mobocracy came in its place. The tragedy of it all is sickening. The peasantry of Russia is far too dense of brain to carry on a com- mune. Only the strong hand of a dictator can rule and bring peace and plenty -out of the present starvation and chaos. If the Czar is still living the best thing Russia can do is to there would be no June 27, 1923 invite him back to rule once more over the Muscovite empire. This is not to be expected however. Neither is it likely that the mild-mannered former ruler of Russia is still in the land of the living. Weird stories come out of the jungles, but they are not to be be- lieved. Russia is more than a cen- tury behind the times. She is floun- dering in the lowest pit of mental imbecility, and it will. be a miracle if that once proud old empire ex- tricates her people from the slough for many decades to come. Tragedy everywhere. Family life in that country must be at a low ebb indeed to account for the strange actions of a people who once held a high place in the doings of the world. There is certainly ample food for the pen of the romancer to be found in the Russia of to-day; the Russia of Trotzsky, Lenine and other wild- eyed anarchists of the twentieth century. The much bepraised league of na- tions has, after a term of years, been unable to understand Bolshevik Rus- sia; has, in fact, done nothing to bring order out of chaos, and place the greatest nation in Europe once more upon the pedestal it occupied when the brutal and bloodthirsty hordes of kaiser Wilhelm set out up- on that unhallowed raid for the con- quering of the world. Old Timer. —_+-___ Roamer Motor Listed on New York Curb. Negotiations have been completed through Corrigan, Hilliker & Corri- gan, a local investment banking house, and a group of New York bankers to list Roamer Motor Car Co. stock on the N. Y. curb. The company’s increasing business is de- rived largely from the sale of Pen- nant taxicabs, deliveries of which are being made at the rate of over 100 per month. One contract has been signed with a New York dis- tributing house and involves the sale of $19,000,000 of taxi cabs for delivery during a five year period, 1,200 of which are for delivery during the current year. The Chatham & Phoenix National Bank will act as transfer agents in New York and the Metropolitan Trust _Company as_ registrar. In Boston, the National Shawmut Bank is registrar and the Old Colony Trust Company transfer agent. List- ing the stock will give the com- pany’s securities a wide market and a National distribution which it has not hitherto enjoyed. The present organization, which is to be known as the Roamer Motor Car Co., consolidated the old Barley Motor Car and the Kalamazoo Realty Co., which owns the buildings and real estate. Exchange of stocks has. already been affected and hold- ers of the preferred and common stocks in the old companies have, with few exceptions, converted their holdings into securities of the new corporation. The management will continue to be in the hands of men who are experienced in the manu- facture of automobiles, many having been connected with the industry for the past twenty years e232... Alma—The Chanticleer Coach Co., of this city, has purchased the Boll- strom Motors, Inc., building in St. Louis, two miles East of here, from _the receiver, and will move into the new building within the next three weeks. Fee ase ds 4 Ng TED so ©, ection mentee aries ert temennare merase arn nenerannge ennai mere nas ty ts oes . % 9 gr rE Penene peerereyerreererns Pat » & 3 & * WHY PROCRASTINATE? : —.w1TH — @ Procrastinating — putting ‘ IKKE ILILXK* CILIUEN TS ; + things off—is something many * * t merchants are doing today. + i These are merchants who feel ‘ + because business is quiet they x * will “wait a while” before ; ee e - ° Foo + really getting up and doing x ’ =| something to move merchan- + fp ea nT TETS| te and inveare Busines, RL 4 ,e* x + “ = Be t @ You want to do “some- ‘ lute snore + thing” to better your business t Aisin A if]: @ Ecru, Mississippi— * and Kelly Service offers that F{ IQ 1h]; * “something” so why procras- */ IRIE = > . > ° e — A IN|: @Is nota large town nor located in a + tinate? : WU] B — Pijie ° * ¥ *« : - aa H : ‘ nies rae populated Ce eeny: but ici NE Ctickahn Kickskicabunckaxeccce | ; a = e A i: V. B. Tucker and Son, of the Ecru “HIE Al: Mercantile Company, have built up a @AIl as a ‘result of using Kelly :|F : = 8 : very nice business since their start in Service this spring which brought in : ; E 4 = : ‘ E AT 1905. an average of over two months “IH 5 : 5 : business in just ten days time. <1 Fe iii: @ Just two years later, when their “tL B Lt Mie : ig : : >< I yr: business began showing a definite @The energy, enthusiasm and hed :|HI 2 : , advancement, the panic period that advertising and selling ideas which 1h] B A P|: came in the fall of 1907 naturally resulted from their campaign :. : | E A F ‘ had its effect on business all over the _ still carried out with the help - t ie =| 1 E AHI: country and it was.only through the Free Service Department a “a 2/41 IAI: strictest economy and careful buying maintained for clients o elly AE ¢ Aid|; that the Ecru Mercantile Company Service. 2/8] E A : was saved from the fate that @ You, too, are interested in pushing : H| E Hf): thousands of firms and_ individuals Your liemces ahead and overcoming IH B ||: | experienced at that time. the usually quiet period of July and “HI A = pd] . e ol er iii August. s1H1 E AIA: @ Today, Mr. Tucker states they are emt *|] E ‘ till: in excellent shape—their stock is @Why not take definite action by SIIB AIK oe “1018 H!H|; cleaned up, free from heavy goods, _ placing the details of your situation HIE A/HIt broken lines and the like and their with Kelly Service—full outline of 1H] B HIIl|! business is progressing in a most this proposition will then be for- TU] A 4B ; satisfactory manner. warded to you without obligation. +18] E HHI: TH] CIT: HIE The 'T. K.KELLY -\° ALES SYSTEM ~ 4) 18 MICHIGAN "A =swyy V9) DRY GOODS, FAN CY GOODS 4% ee MSs epee arent em = =. Y ~ a = oS =— 2 . — - = os = > 2 = : _ X = = §: 3 —_ . — fom = Se - ~ —, (Roce ae Sa on ee eee op gE Eleven Group Meetings To Be Held This Year. Lansing, June 26—In our Bulletin No. 20 we made the announcement of the meeting of the board of di- rectors of the Association at Jackson for Friday, June 8. A majority of the officers of the Association, the committee to meet with the Detroit wholesalers consisting of Messrs. Howell, Ludwig and Clements, and also several Jackson merchants, were present. The manager made a re- port to the directors suggesting some general recommendations, also call- ing attention to a schedule for group meetings for the latter part of 1923 and the annual convention for 1924 Some resolutions were also adopted which will be given further down in this bulletin report. A discussion of the group meetings for the latter part of 1923 was had and slight changes made in the recom- mendations of Mr. Hammond. The following schedule, subject, of course, to slight changes to accommodate lo- cal conditions, was adopted: Alpena—August 29. Traverse City—August 30 and 31. Iron Mountain—Sept. 1 Mt. Pleasant—Sept. 19. Ludington—Sept. 20. Bay City—Oct. 18. Ionia—Oct. 19. Allegan—Nov. 7. Muskegon—Nov. 8. Lapeer—Dec. 6. Ann Arbor—Dec. 7. Annual convention—May 6 and 7, 1924, Jackson. Your attention is called to the fact that the group meeting at Traverse City is to be of a little longer dura- tion than the remainder of them. We desire to feature this group meeting, making it a small convention to ac- commodate those of our members who reside in the Northwestern por- tion of the Lower Peninsula. Wheth- er or not this group meeting will be- gin. on Thursday and_ continue through Frdiay is a matter for later consideration. It is thought, how- ever, that the group meeting will be- gin with a luncheon at 12 o’clock on Thursday, August 30, and continue through the afternoon and close with a dinner and round table discussion in the evening. We desire that our members re- siding in the cities to which these group meetings are appointed shall confer with each other and decide upon a locai committee. We do not desire to have the local committee incur expense on behalf of the As- sociation, but wish to be assured that a suitable place to meet is spoken for in time and that the local mer- chants be present to give the glad hand at the time of the meeting. Whether or not the group meet- ings will be held at noon or at 6 o’clock is a matter to be decided. Considering the season of the year, it seems best that the group meetings be held around the 6 o’clock dinner table and the plan followed be the round table and question box meth- od. Please preserve this bulletin for future reference; also carefully note such changes as are reported in later bulletins. It was decided that the next annual convention be held at the Jackson City Club, at Jackson, on Tuesday and Wednesday, May 6 and 7, 1924. The fall and winter group meetings will take the place of the Fall con- vention which has heretofore been held. It was decided that Jackson is as conveniently located as any city for the majority of our members, al- though we realize that some of those residing in the Northern portions of the State will, if in attendance, be required to travel considerable dis- tances. Attention is called to the change from March to May. This is to get away from the bad weather of March and the Easter sales season, and make it more convenient for those who travel by automobile. We TRADESMAN sincerely hope and believe that the change will be. approved by our members. We give below the _ resolution adopted at the Jackson meeting of the directors. We believe that this expresses the sentiment of the loyal members of the Michigan Retail Dry Goods Association. A copy has been sent to the Secretary of the Associated Advertising Clubs of the World at their New York address: Resolved that the Michigan. Retail Dry Goods Association should do everything in its power to co-operate with the advertising clubs in their campaign and to set a good example, individually and collectively, by ad- hering rigidly to the sound merchan- dising principles of truthful adver- tising, thus gaining and holding the confidence of the public, which is of the utmost value to the successful re- ‘tailer who considers good-will as a valuable asset to his business. Our complete membership list was printed with the Lansing program in September, 1922. Since that time we have added quite a number of new members and, knowing that our mem- bers are interested to know who they are, we give the list below: J. J. Poole & Sons, Algonac. C. D. Cutler, Athens. June 27, 1923 Hugh A. Seebeck, Bangor. Culver-Parker Co., Brooklyn. J. Roy Smith, Caledonia. Krohn & Yodido, Carson City. Chas. Maurer, Colon. R. H. Smith, Conklin. Wm. S. Hastings, Flint. H. W. Miller, Fowler. M. L. McNeil, Flushing. Chas. Trankla & Co., Grand Rapids McCallum Bros, Hesperia. L. Levinsohn & Co., Jackson. J. H. Lourim & Co., Jackson. A. H. Stevens, Montrose. The Allen-Webster Co., Muskegon. C. W. Barnhard Co., Mt. Pleasant. Reedy-Appel Apparel Shop, Port Huron. A. E. Ensminger & Co., Saginaw. C. M. Taylor, Shepherd. J. W. Johnson, South Haven. D. A.. Chestnut, Sturgis. J. W. Deagan, Sturgis. P. M. Omo, Sturgis. Young’s Dep’t. Store, St. Louis. I. N. Corser, Waldron. A. Snitgen & Co., Westphalia. Kindly preserve the printed mem- bership list furnished you last Sep- tember and attach the list brought up to date. I make this suggestion to encourage members to look around your locality to see if there are not some other dry goods merchants OMRON TOOL aro PIECE GOODS Gaberdine Skirtings— Skirtings such as Julillard Checks, Plaids and Stripes. Coatings— Storm and French Serges. Frac 4 White Waistings. Novelty White Voiles and Or- gandies. es Shorts including Satin- ette, abardine, Poplins, and Piques. Flags—iarge sizes. Wool Colored Eiderdown. Marquisettes and Nets. Also Numerous odd iots too small to list. NOTIONS Also Bill Folds, Belts, Buttons, Embroideries, Laces, Ribbons, Suspenders, Corsets, and Um- brellas. MEN’S FURNISHINGS Neck-band French Cuff and Stiff Cuff Dress Shirts. Men’s and Boys’ Flannel Shirts. Men’s and Boys’ Caps. Sweaters—all kinds, including Cardigan and Rope Stitch, etc. (YEN NEN NER NEL iy IZ ONION 4 iu i FORBOMOUROMUOMOMBOR TOU MUU ifferent Clearance Sale SALES, like fireworks, often start with a Bang but fizzle out quickly into Nothing. The Prices may look Cheap but the Merchandise is often Undesirable. Bad, or Sizes Wrong, or Colors Antiquated. We have very little such merchandise in stock—so we will Not have a General Semi-Annual Clearance Sale. The Patterns may be In working out our merchandising plans so as to give you the merchandise you want At Lowest Prices, we found about $25,000 of merchandise bought by former buyers which we wish to Close Out and Not Replace. Below you will find a list of it and our Salesmen will be glad to show you Samples and Quote Dumping Prices: Or if you will visit us and buy a $500 order or more of THIS and REGULAR merchandise, we will refund your TRAVELING EXPENSES at rate of 2% on amgunt purchased, if in excess of $500. THIS OFFER WILL BE OPEN UNTIL JULY 15th. COME---BUY GET YOUR TRAVELING EXPENSES PAID Study this list carefully—and if you are looking for GOOD MERCHANDISE CHEAP to put on a SALE, this is your chance. LADIES WASH SKIRTS Various numbers—about 175 doz. at gift prices. LADIES MIDDY BLCUSES 200 dozen various numbers of Wool and Cotton. GRAND RAPIDS DRY GOODS CO., Grand — Mich. BANDEAUX & BRASSIERS All Kinds—must be dumped. LADIES’ & CHILDREN’S GINGHAM DRESSES Fine for sales—especially at our low prices. TOT OTIN vee tae ernst ms e we eS ee Ne A pensar cron ‘as possible. June 27, 192% whose membership should be so- licited. I should like to receive a letter from you, stating who they are and where they are located. All of these eligible non-members should be invited to attend the group meetings. Many of them would join if a little attention of this kind was shown them, thereby saving the manager the time and expense of traveling to them to extend the invitation. We refer again to the first para- graph in our bulletin issued June 8 regarding laws regulating peddlers, etc. One of our members requires why the law -passed by the Legisla- ture of 1923 does not include mer- chandise other than that sold by druggists. An examination of the Compiled Laws of 1915, Volume 2, Page 25020, Paragraph 6969, will answer this question. Every law office has copies of the Compiled Laws. of the _ State. Merchants should inform themselves in order that they may properly advise city and village councils regarding li- cense fee ordinances. : Jason E. Hammond, Mgr. Mich. Retail Dry Goods Ass'n. —_+-2>—___ Great Variety in Stoutwear. One of the features of the Fall jines of stoutwear garments is the greater variety of models that prac- tically every manufacturer in this division is showing. The price range is very comprehensive in scope, a greater amount of attention being given this season to the lower end of this merchandise. This division of, the trade is generally admitted to be showing a very healthy growth, more retailers dealing in these spec- ialized’ types of garments. The “Spring season was a good one and, as indicated by the greater efforts now being made, the Fall is also expected to show good results. In developing the lines of both coats and suits, the principal aim has been to keep the models as slender looking The prevailing straight- line silhouette helps efforts in this direction. For coats, the lustrous pile woolens have the field almost entirely to themselves. In suits a number of the leading houses are showing three-piece models. ————_2--2 Blouse Demand is Active. Wholesalers continue to report a strong: demand for blouses. The coming of the warm weather has put added spirit into the buying recently, steady replacement orders coming from retailers who have found their stocks running short. It is thought that there will be a good demand for seasonal merchandise well through the next month. Accordingly, manu- facturers generally as yet have given comparatively little attention to the line for Fall. Voiles are strong in the overblouse models. Those of silk, however, are moving very well. The jacquette type is also receiving a due share of the business being done. -An increasing amount of at- tention’ is being given the so-called “tuck-in” models, particularly those for wear with the popular sleeveless golf coats. —_+<-.——__ Silk Substitutes Catching On. Due to high prices for raw_ silk, the special news letter of the Na- tional Association of Hosiery and ifoderwear Manufacturers says, hard- ly a week goes by without the in- troduction of some new combination being introduced as a substitute for m MICHIGAN TRADESMAN 19 it in the manufacture of hosiery. The newest innovation of this kind is made of artificial silk twisted around a merino yarn, the latter containing about 10 per cent. wool and the rest cotton. ‘With this yarn a men’s half hose has been put on the market as a 50-cent retailer that is said to have considerable possibilities. An- other yarn introduced is a weighted silk one, for which the makers claim unusual advantages, owing to the fact that the gum is not removed, resulting in few “seconds” and a saving in production costs. Quite a number of mills have purchased sample lots. —_—_---~—_—_—_ For National Fur Association. New York, June 23.—Fifteen prom- inent members of the fur industry definitely committed themselves yes- terday to the formation of a general trade body, to be known as the Na- tional Association of the Fur In- dustry, at a luncheon-meeting held at the Hotel Martinique at the call of Samuel Ullmann of Joseph Uull- mann, Inc. The main purpose of the new body will be to advance the general interests of the trade on the basis of a square deal all around. The first step of organization will doubtless be the calling of a con- vention of all the fur associations of the country, this convention prob- ably to be held in Chicago late next month. Samuel Ullmann is Acting Chairman of the new association, with David C. Mills Acting Secretary. They are also acting as a special convention committee. One of the first steps of the association, after formation, will be to take up . the question of conservation of animal life. —_~+2>—_- Has Unusual Utility Bags. Among the novel leather goods which are now being shown to the trade are two unusual types of utility bags which, although they really are of imitation leather, are said to be of excellent value. The larger ones, which wholesale at $24 a dozen, are made with straps all around, in ad- dition to the usual fastenings, while the smaller ones, which wholesale at $12 a dozen, have two strap and buckle fastenings. The small bag is designed more or less to serve as 4 book bag for school children and 1s made with a strap to slip over the shoulder. Most of the other bags come in the $24 a dozen class, and these may ‘be used as brief cases, sample cases, overnight ‘bags, etc. Being waterproof, they may also be used as bathing suit bags. We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. 139-141 M Ler ae aay Ca) Oma 0 eS Lan) H mye ID | oienryentl, BEEBE SSESEREESSEPRER RE RRB SB SERB ER EES SE GOING FAST The Medium Weight with Skirt Stripes...... @ $28.50 How about Wash Ties; from $1.50 to $2.25 per doz. B202—A great value in Men’s Ecru Ribbed Union SS-A @ $8.87% Daniel T. Pation & Company Grand Rapids,Michigan -59-63 Market Ave. N.W. The Mens Furnishing Goods House of Michigan ee Citizens Long Distance Service Reaches more people in Western Michigan than can be reached through any other tele- phone medium. 22,200 telephones in Grand Rapids. 150,000 Connection with telephones in Detroit. USE CITIZENS SERVICE CITIZENS TELEPHONE COMPANY DurBelle Human Hair Nets : A Product of Unsurpassed Quality—with Greater Profit for You Full in size—Duro Knots, an exclusive feature make for durability and longest wear. $1.20 more profit for you per gross than in the sale of any other advertised net. Numerous advertising and display helps including beautifully lithographed cabinets supplied free will create sales for you. Buy Duro Belle Human Hair Nets from your jobber. NATIONAL TRADING COMPANY 630 SO. WABASH AVE, CHICAGO, ILL. we eee Hot Weather Merchandise Straw Hats. Bathing Suits and Accessories. Men’s, Ladies’ and Children’s Summer Underwear. Voiles, Tissues, White Goods, Ginghams, Etc. Just the right time to replenish your stocks. your orders. PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. Mail us | Quality Merchandise—Right Prices—Prompt Service | Treo eee MICHIGAN TRADESMAN : June 27, 1923 Merchant Not Liable for Inquiry to Passengers. Written for the Tradesman. You men who use delivery motor trucks or delivery wagons in your business—and no doubt most of you do—and who, as I have explained in previous. articles, are largely at the mercy of your drivers when it comes to the negligent driving which breeds damage suits, will be interest- ed in a case just decided by an Ap- peal Court bearing on this question. As I have explained, the driver of a delivery vehicle is the agent of the owner, and anything he daes within the scope of his employment binds the employer. This has often let the latter in for heavy damages. For instance, the books are full of cases in which drivers, in ordering off boys who climbed on_ behind, were unnecessarily harsh and caused injury to some boy. In almost all those cases, the employer was mulct- ed in damages because the driver was acting within the scope of his employment. The case before me, however, shows that there is a line beyond which the employer’s liability does not extend, and it is very interesting and at the same time important to note where that line is. In this case a driver in the course of de- livering certain merchandise, left the truck standing in the street while he took the goods inside. While he was gone, a 3-year-old boy crawled into the truck and played there out of sight of the driver, who climbed on the truck again and drove off. In a little while the boy got scared and while trying to get out fell off the running board ‘and was badly hurt. The child’s parents brought suit against the driver’s employer on the ground that the driver had been neg- ligent in operating the car, as he should have seen that no children were on it before driving off, or rather, to state it differently, should have noticed that this child was on the truck and removed it.. This neg- ligence the plaintiffs tried to charge up against the employer. The lower court, which tried the case, threw it out on the ground that the driver hadn’t been guilty of neg- ligence, but even if he had, it wasn’t the sort of negligence which could be charged to the employer. The case was carried to the Appeal Court, which has just affirmed the decision. I say again that I regard of great importance the line between the kind of negligence on the part of a de- livery vehicle driver which lets his employer in for damages, and the kind that does not. The following extract from the court’s decision shows that the crux is whether the driver, when he com- mitted the negligent act which was the cause of the injury, was acting within the scope of his employment, or in other words, doing the things he was supposed and hired to do as driver: The suit was instituted against the owner of the truck, and not its driver. If a recovery is to be had, it must appear that the injuries were the result of some negligent act per- formed by the driver within the course of his employment, or that the conduct causing them was wilful. Even though the boy was on the car by invitation or permission of the driver, unless the consent was authorized, expressly or impliedly, the employer is not to be held liable, except for injury resulting from some wilful act. The driver has no right to impose upon ‘his master an onerous liability by holding him re- sponsible for the safe carriage of any person he may see fit to accept as a passenger. . The employe’s duties were those of an ordinary driver of a truck, and at the time of the ac- cident he was engaged in the per- formance of such duties. He had no implied authority to permit boys to ride on his truck, and acted beyond the scope of his employment when he did so. The driver had no implied author- ity to carry the injured child, or any other—indeed, it is uncontradicted that his express orders was to the contrary. Such privately given di- rections to perform duties in a speci- fied manner will not relieve from liability, when the employe proceeds in. a different way, causing injury, provided the act is done as a part of the master’s work, and apparently falls within the general line of the servant’s duty. Here, lhowever, the undisputed facts show the driver, in permitting the boy to ride, was act- ing outside the course of his em- ployment, and it was the duty of the court to so declare as a matter of law. Plaintiff insists the conduct of the driver in failing to remove the child from the truck, while employed in his master’s business, though acting beyond his authority, was so wrong- ful as to justify a finding that the injury was inflicted wilfully or wan- tonly, thus imposing liability upon the defendant. jured one was of tender. years, though relieving it from any charge of contributory negligence, does not alter its status as a trespasser. In such case, a recovery can be had only where the injury was wantonly or intentionally inflicted. Thus ver- dicts have been sustained where the trespasser has been forcibly removed or driven from cars while in motion. Where, however, the proof fails to show the wilful infliction of some harm, or facts from which such pur- pose may be inferred, the master cannot be held liable. A careful review of the record now presented leads to the conclusion that the driver of the truck had no implied authority to carry the in- jured child. He was not engaged in furtherance of ‘his master’s business in so doing, and for his negligence if any appeared, the employer cannot AWNINGS AND TENTS _ - 1923 We make a specialty of Rope Pull Up and Roller Awnings with Cog Gear Fixtures. Our stock of White and Khaki Duck and Awning Stripes is very complete. Quality of materials and workman- ship, not cheapness, has always been our motto. Ask for our blanks giving full in- structions how to take measurements. Don’t buy until you get our prices and samples. Grand Rapids, Mich. Ai Bae eS neat reset FLAGS | LOO CHAS. A. COYE, INC. IT’S TRUE Swift Cigars Nothing Fancy But the Tobacco Distributed by LEWELLYN & CO. WHOLESALE GROCERS GRAND RAPIDS DETROIT COOK’S High Quality at Attractive Prices Makes a Line Worth Pushing. That’s why Cook’s Pork and Beans are handled by nearly all good grocers. KENT STORAGE COMPANY GRAND RAPIDS ~ BATTLE CREEK ‘Wholesale Distributors The fact that the in-- Order a bunch of GOLDEN KING BANANAS of ABE SCHEFMAN & CO. Wholesale Fruits and Vegetables 22-24-26 Ottawa Ave. Grand Rapids, Mich. WHEN YOU THINK OF FRUIT—THINK OF ABE. “Hello, Hiram” The Candy Bar That Satisfies DE BOLT CANDY CO. Kalamazoo, Mich. onic nie -- 4 ~ ca 4 Yin sonoavomacni June 27, 1923 be held responsible. Though en- gaged in the work of the company, the harm was caused by an act done be- yond the scope of his authority, and no liability attached to the defendant. What the “scope ef employment’ means in these cases is the work a driver is supposed to do. He is supposed to drive the vehicle for the purpose of delivering goods. He is supposed to keep it free from trespassers. Anything he does with- in the range of these acts, if done negligently, can let the employer in for damages. But the is not sup- posed to carry passengers, and if he does that, and somebody gets hurt, the employer isn’t liable. Elton J. Buckley. nen I , Trend of Wholesale and_ Retail Prices. It not infrequently happens that the trends of wholesale and _ retail prices during a given period may be in opposite directions. Such a move- ment is indicated in the ‘most recent- ly published index numbers. While wholesale prices have been softening, according to the indexes of Dun’s Bradstreet’s, and the Bureau of Labor Statistics, retail food prices and the cost of living both rose in May, as is shown respectively by the Bureau of Labor Statistics and the National Industrial Conference Board This indicates that some of the rise in wholesale prices in past months is now being passed on to the ulti- mate consumer, and this is taking place after wholesale prices have ceased to advance. Indeed, the present recessions in wholsesale prices might conceivably continue for several months before any pro- nounced downward turn in retail prices would occur. Such a situation was noted in 1920. After wholesale prices had broken sharply retail prices were reluctant to follow. The retailers were much blamed for this at the time, although the slower ad- justment in their field was. only natural. It strikes the average reader as strange when he sees reports in the press that hogs are now selling at the lowest price since 1911, while the price of pork chops during May rose 6 per cent. But there are several things to consider in connection with these two bits of news. In the first place, the big slump in the price of hogs did not come in May, but in June. Again, a good proportion of the pork chops sold during May came from live animals bought in April, and during that month the average price of hogs was the high- est of the year. Moreover, nearly all other costs from producer to consumer in connection with the preparation and marketing of pork chops have been advancing. The sharp break in the price of hogs this month should appear somewhat later in the price of dressed pork products. The contrary movement in whole- sale and retail prices already referred to is responsible for a rise in the cost of living during the month end- ing with May 15. The index of the National Industrial Conference Board shows a rise during the month of 0.8 per cent. compared with a decline of 0.1 per cent in the preceding month. The index for the clothing gruop rose 3.7 per cent. and _ that* for shelter 1 per cent. The index for fuel meanwhile showed a decline of 1.5 per cent., and no change was re- corded in the other groups which MICHIGAN TRADESMAN 21 You Make THE PROOF OF Satisfied Customers . when you sell ss 1 saeae ‘““SUNSHINE’’ | | go to make up the budget of a rep- resentative workingman’s family. Ac- cording to this index, living costs are now 21.6 per cent. below the peak in July, 1920, and 60.3 per cent. above the level of July, 1914. The consumer’s dollar is now getting cheaper, while the producer’s dollar ' will buy more than it did thirty days ago—at least more commodities, but not more labor. Notwithstanding this rise in living costs, real wages are increasing still more rapidly. The National Indust- rial Conference Board publishes data of wages in twenty-three industries, employing over 600,000 laborers. This shows that between March and April average hourly earnings rose from 51.2 to 52.8 cents, or about 3.1 per cent., and that average weekly earnings rose from$25.62 to $26.55, or about 3.6 per cent. On the other hand, during April, living costs de- clined 0.1 per cent. Calculated on the basis of these figures, real wages as contrasted with money wages, are now far above the pre-war level. The board estimates real ‘hourly earnings to be 36 per cent and real weekly earnings to be 33 per cent. above the pre-war level. These wage increases are being viewed in two different ways. Ac- cording to the optimistic business observer they point to enormous buy- ing power and thus foreshadow ex- cellent trade conditions in the fall. The dissenters from this view, how- ever, see in these high wages the necessity of higher prices. The wage- earner, they maintain may be able to pay the higher price, but other groups of producers, and especially the farming population, will not be able to do so. They are firm in their opinion therefore, that some sort of readjustment is necessary if our prosperity is to last. William O. Scroggs. GRAND RAPIDS MICH. » ecxVORITE ee RIN; We are looking for an exclusive dealer im your town. Write us about it. Blended, Roasted and Packed by CHRISTIAN COFFEE CO. 337-339 Summer Ave. GRAND RAPIDS, MICH. < N QUALITY is measured by NUCOA SALES Nucoa, by far, out-sells all others FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal I. VAN WESTENBRUGGE DISTRIBUTOR Grand Rapids Muskegon J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables CANTALOUPES and NEW POTATOES Again this season, we will endeavor to maintain the good reputation we have earned by shipping only the best Brands and Packs of Cantaloupes and New Potatoes obtainable. The Vinkemulder Company GRAND RAPIDS, MICH. MILLER MICHIGAN POTATO CO. Wholesale Potatoes, Onions Correspondence Solicited Frank T. Miller, Sec’y and Treas. Wm. Alden Smith Building Grand Rapids, Michigan TOP PRICES—CORRECT WEIGHT—PROMPT RETURNS POST & DE VRIES Wholesale Receivers POULTRY, EGGS and VEAL Reference Kent State Bank 120 ELLSWORTH AVE. GRAND RAPIDS, MICH. Phones Bell M. 3492; Citz. 68833 We are making a specia! offer on Agricultural Hydrated Lime in less than car lots. A. B. KNOWLSON CO. Grand Rapids Michigen Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce. MICHIGAN TRADESMAN June 27, 1923 J Ny) - STOVES 4x» HARDW. — — 7 “ -~ Michigan Retail Hardware Association. President—J. Charles Ross, Kalamazoo. Vice-President—A. J. Rankin, Shelby. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Executive Committee—L. J. Cortenhof, Grand Rapids; Scott Kendrick, Ortonville; George W. McCabe, Petoskey; L. D. Puff, Fremont; Charles A. Sturmer, Port Hu- ron; Herman Digman, Owosso. Midsummer Methods in the Sporting Goods: Department. Written for the Tradesman. The trade in sporting goods can be counted on to remain fairly con- sistent right through the summer season. There will be a reasonably steady demand for baseball supplies, lacrosse goods, anglers’ accessories, etc. until autumn arrives, when the demand will veer to football sup- plies. The average sportsman is an en- thusiast. He will buy what he needs for his favorite pastime with less hesitation than he might show if it were a question of the purchase of some of the mere necessaries of life. The sportsman is, however, harder to please than the average customer. He demands goods that suit him; and he always knows what he wants. Further, he prefers to be waited upon by a clerk who knows something about the goods he is selling. The clerk who can discourse learnedly on the relative merits of different flies and rods, and can advise in the selection of a tennis racket or a_ baseball “glove” will sell considerably more than the sales- man who knows less about such things than the purchaser. Many hardware’ dealers have found it highly profitable to place their sporting goods department in charge of a man closely connected with local athletic clubs and organi- zations. His connection ensures the store a large share of the business done in all sporting lines. There is a splendid opportunity at the present time to push the sale of camping supplies. The hot weather is driving people to live in the open. They are deserting their homes in the city and searching out quiet, cool spots in the country where they can pitch tents and spend the time out of doors. Before going camping, however, people need certain supplies. In the first place they need tents and tent stoves. A very primitive type of stove will do, but it is im- possible to get along without some means of cooking meals, for the camp appetite is proverbially hearty. Cooking utensils are also needed— pots, pans, kettles, knives and forks. Few people care to take the:r regular househod goods to camp, prefe-ring to lay in a stock of cheap articles to be used only for camping pur- poses. This means a lot of business for the hardware dealer, if the takes any steps to secure his share of it. Now is the time to advertise, if you have not already done so. A good idea for your advertising, window display, etc. is a complete list of camping needs. A point to be considered is that people very frequently do not realize just what they need until they go camping. After a few days spent in experimenting with camp fires, they are only too pleased to invest in a small wood stove. A case is recalled where a dealer, realiz- ing this fact, worked -up a splendid business in wood stoves by sending circular letters to all parties camping within a few miles radius of the city. Fewer hardware dealers handle bicycles now. than when the craze was at its beginning, yet that branch of trade is, all things considered, more satisfactory now than it was then. It is not necessary to carry a large stock; in fact, many hardware dealers sell solely from samples. Purchasers are not as hard to please, their desire being to secure a good, serviceable bicycle at a fair -price. One small city firm which has handled bicycles for years states that they constitute a paying de- partment. They seil entirely from samples and are not therefore ham- pered with a large stock. The wheels that they do carry are al- ways prominently displayed. In summer one of the windows is often used for a bicycle display. They ad- vertise in the newspapers, put on these displays, and sell quite a number of wheels each year from samples. Sonie sporting goods opportunities are often overlooked or neglected in the hardware store. Thus one hardware dealer says: “I believe a good many retail hardware dealers in the villages, towns and smaller cities where the average householder has a_ good lawn, are overlooking an old game that is popular with the average family—croquet. It is easy to learn, and every person in the house from the lad of eight up to the grand- father can play it. It is an ideal Summer game, and the hardware dealer should try to sell a croquet set to everyone with anything like a decent. lawn. Playing the game wil not injure the lawn; in fact, I believe it is a benefit to the lawn especially if it receives other atten- tion at the same time. It is a game which will pay for pushing.” A line of canoes fits in with a general stock of sporting goods, and the margin of profit is good. At the same time, the retailer who sits These Hot Days Call For Refrigerators, Ice Chests, Water Coolers, Ice Cream Accessories, Etc. We can serve you in Both NEW and RE-BUILT Grand Rapids Store Fixture Co. 7 lonia Ave., N. W. Grand Rapids, Michigan Michigan Merchants 1923 PROMISES. . the largest tourist trade in the history of the state. Are you ready for it? BUY IN MICHIGAN Sherwood Hall Co., Ltd. Established 1865 Grand Rapids, Snell lise RESORT Michigan LOS —Y | Foster, Stevens & Co. Wholesale Hardware a 157-159 Monroe Ave. : 151 to 161 Louis N. W. Grand Rapids, Mich. Weed, Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE ST Sa =) y nel aici y cael iia June 27, 1923 MICHIGAN TRADESMAN right down and figures out that he is content with selling a man a canoe and getting a profit on it is not making the fullest use of his opportunities. : ‘With the exception of a few loca- tions in which, by reason of the peculiar nature of the water on - which the canoes may be used and the impossibility of securing camp- ing privileges along their shores, the average canoeist of to-day is a camper, and spends his week ends and holidays and vacations cruising and camping. The retailer should take account of this, and figure on the fact that when a man has purchased a canoe from him, the sale of sporting goods to that man has just commenced. I other words, every retailer who ex- pects to sell more than five canoes during a season will find it to his advantage to arrange to handle camp outfits, such as tents, sets of camp cooking utensils, cots, blankets, lan- terns, waterproof match boxes, camp axes, paddles and seats, and the profits from the outfit which the canoeist subsequently finds he needs will be even greater than on the sale of his craft. Sell him his canoe, and then see that you don’t lose your hold on him for anything else he wants in the line of sporting goods, and re- member that the cruising canoceist of to-day is one of the best custom- ers for all sorts of sporting goods. He may not be a rifleman or a pistol shooter, or an amateur photo- grapher; he may not even be a fisherman up to the time the has purchased his canoe. But after he has owned the canoe for a_ short time he wakes up to the facilities which the craft gives ‘him for enjoy- ing outdoor sports, and it is not long before he has added two or three hobbies to his outdoor list of pleasures, and. it is distirictly to the hardware dealer’s advantage to be in a position to supply him with the goods for which the canoe has opened the way. A great deal of the hardware dealler’s sporting goods trade is re- current, from season to season. The baseball enthusiast, the angler, the camper, of one year will, as a rule, need additional equipment the next year. In view of this fact, it is desirable to keep classified lists of your sport- ing goods customers, with particu- lars as to their especial interests. Thus you will be able, at the start of each season, to circularize them or to approach them personally with an intelligent idea of their interests —a more intelligent idea than if you depend on your memory to guide you. For the purpose of listing such prospects, a card-index file is ef- ficient. Besides the prospect’s name and address, the card can carry particulars as to his hobbies, and even the sort of equipment he gen- erally uses. When a customer moves away, his card can be re- moved from the index. Thus you will always have a live list of cus- tomers and prospects, which is very useful to you in personal solicitation and direct-by-mail advertising. The more the ‘better the Victor Lauriston. department, you will secure. eee ret PB Le ROUGE What better ay ero ecw I) m8 whole food line eed) DEL MONTE CANNED FRUITS VEGETABLES & FOOD SPECIALITIES carefully-thought-out your methods in the sporting goods results Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 ~ SAVE THE FRUIT CROP The SAVE THE FRUIT CROP idea has been, for seven years, one of the most success- ful and beneficial campaigns ever promoted in the interest of retail grocers and their customers. It was originated by the American Sugar Refining Company as a part of the broad, educational advertising on the better way to buy and sell sugar—Domino Package Sugars. It not only has helped increase the sales on Domino Package Sugars, but has also helped grocers sell preserving materials of all kinds. In keeping with our policy of the past, we are again supporting this campaign with na- tional advertising. Beginning with the June issue of The Ladies’ Home Journal and Good Housekeeping Magazine, it will continue regu- larly throughout the main fruit season. Co- operate with this campaign and reap the largest benefit from an idea that has now become a national institution. - American Sugar Refining Company ““Sweeten it with Domino’’ Granulated, Tablet, Powdered, Confectioners, Brown; Golden Syrup; Cinnamon and Sugar; Sugar-Honey; Molasses CHINNICK’S RESTAURANT 41 IONIA AVE. Just North of the Tradesman Office -Maximum protection for the money, and adjustments are always made promptly Mary J. Field Company Grand Rapids Representative Auto Owners Insurance Company Bell Main 1155 514-515 Widdicomb Bldg. Citz. 65440 = S60 S=|—=60_—=——=6ea—= (© Americas Most Famous Dessert ELL here demand pulls so strongly no pushing 1s required. The Genesee Pure Food Company LeRoy, N.Y. © ES —_—= a= === | | © | | © | ll © | | 9 | | = -—==—=|© =_—_ | 0) ©) OVE ©) ais aisle apcsoigion’ Po ‘ 3 3 + MICHIGAN TRADESMAN June 27, 1923 SERVICE AND ATMOSPHERE. Hotel Clerks Reflect the Character of Landlords. A well-known Michigan banker walked into certain well-known hotel in Detroit and took his place in line at the clerk’s desk. I was directly behind him. When he reached the clerk he was asked whether he had a reservation. He replied he had not. Then the clerk said, as he looked over his board: “Something about eight or nine dollars?” “No,” said the banker; “haven’t you something around five or six?” Whereupon the clerk, after view- ‘ing ‘him from his head to his waist, gave him a look which spoke vol- umes. If he had said, “you. big, cheap skate,” he could not have been more insulting. The banker colored and was plainly angry. “We don’t have many rooms that cheap,” said the cler, loud enough for everyone to hear. The banker said nothing, but he exercised a lot of restraint. “You have to go to a cheap hotel to get a cheap room,” continued the clerk as he finally tossed a key on the counter, yelling, “front.” The banker went to his room, un- packed his bags and for about an houre wrote letters. During that time he discovered that his room was next to the elevator shaft, and inasmuch as he was a light ‘sleeper decided to ask that his room be changed. Then he thought of the snippy clerk. He hesitated, but fin- ally, decided to have another battle with him and if necessary climb over the counter after him. He went down stairs and to the clerk’s desk. Another clerk was on duty. The banker told- him his troubles . and found him a most polite, atten- tive listener—apparently anxious to be of service. “IT can give you a room on the tenth floor, outside, on the side, which I am sure you will find very quiet and comfortable,” said the clerk pleasantly. “That’s fine,” said the banker, smil- ing for the first time since he had entered the building. “And if you don’t find that room entirely satisfactory I would ap- preciate it if you would let me know so we can find something that just suits,’ continued the clerk. “Thank you,” said the banker. He was soon moved into a quiet comfortable room which pleased him in every detail. “IT could beat up that one clerk and make the other my son-in-law,” he said to himself as he sat in his room smoking. Now the point of this story is this: The clerk is the point of contact between the hotel and public. The reception received at the hands of . the clerk will determine pretty larg- ely the guest’s attitude toward the hotel. Here was a man who had enough money to buy several hotels. His ire was aroused not only at the clerk for his manner and conduct but also at the hotel for hiring such a man. -He cursed the institution because of the shortcomings of an individual employe. The next min- ute the praised it because of the politeness and courtesy of another individual employe. The good will which a hotel en- joys is frequently as great or as small as the individual employe cares to make it. Just as a chain is no stronger than its weakest link, so is a hotei no better than its worst employe who comes in con- tact with the public regularly in the course of his work. Now contrast the experience this banker had with what happens regu- larly in a small commercial house in Western Michigan. There the man- ager himself makes it a point to be on the floor shortly after trains come in and personally greet all arrivals. As soon as they ‘have registered he steps up, introduces ‘himself and impresses on them the point that the wants them to tell him personally if they are not satisfied with any slightest detail of their room or the service. The whole procedure is so un- usual that the average guest hardly knows at first what to make of it. But the plan has proven genuinely successful. The manager has re- ceived hundreds of letters from guests. commenting on this feature. There are some additional examp- les of the personal service which have resulted in increased good will and, in turn, increased business. A hotel in the fruit belt has cards in its rooms which read: Guests are frequently a little bit hungry before retiring and for them we shhave provided luscious apples which are delivered to the rooms at a cost equal to what it is pos- sible to buy them on the streets. There is no additional charge for service. We are doing this to make the visit of our guests more pleas- ant and also to acquaint visitors with the wonderful fruit this State produces and of which we are very ‘ proud. This plan was started as a bit of unusual courtesy. It has developed into a small money maker. Many letters ‘have been’ received by guests praising the original idea. There is a hotel in Southern Michi- gan which is noted for its cuisine. One day a busness man complained to the head waiter that he was never able to get soft toast in a hotel. “Tt is all so hard,” ‘he said. “Why can’t I get the kind of toast I get at home?” Out of this incident came a change in the kitchen. On the menu of this hotel, and in addition to milk, cream and French toast, one will find to- day: “Hard toast; soft toast.’ The soft toast is made inside of the oven and is dipped in _ butter. Fresh bread is used. Very little “hard” toast is served in this hotel. “A hotel in Washington, D. C., has built up a_ considerable reputation because of the way in which it serves sliced oranges. Two oranges are sliced and the juice of a third poured over them. No unusual charge is made for this popular breakfast dish. Eight out of ten guests at breakfast in this hotel order sliced oranges. This is another HOTEL ROWE GRAND RAPIDS NEWEST HOTEL 350 Rooms—350 Servidors—250 Baths | Rates $2 with Lavatory and Toilet $2.50 with Private Bath HOLDEN HOTEL CO., C. L. Holden, Mgr. CODY HOTEL | | OCCIDENTAL HOTEL FIRE PROOF are oe ae CENTRALLY LOCATED RATES $ $1.50 up without bath Rates $1.50 and up 1 £2.50 up with bath EDWARD R. SWETT, Mgr. CAFETERIA IN CONNECTION Muskegon ti Michigan Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Stop and see George, HOTEL MUSKEGON Muskegon, Mich. Rates $1.50 and up. GEO. W. WOODCOCK, Prop. Livingston Hotel GRAND RAPIDS European Rates $1.25 to $2.50 per day Bell Phone 596 Citz. Phone 613866 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN HOTEL WHITCOMB St. Joseph, Mich. European Plan Headquarters for Commercial Men making the Twin Cities of ST. JOSEPH AND BENTON HARBOR Remodeled, refurnished and redecor- ated throughout. Cafe and Cafeteria in connection where the best of food is ob- tained at moderate prices, Rooms with running water $1.50, with private toilet $1.75 and $2.00, with private bath $2.50 and $3.00. J. T. TOWNSEND, Manager. CHICAGO $3.95 Graham & Morton Freight and Passenger Line MICHIGAN RAILROAD BOAT TRAIN 7 p. m.— G. R. Time Freight Station Front and Fulton Telephones—Citz. 64241 Bell M 3116 7 Rha a IRE PROOF One half block fosf of the Union Station GRAND RAPIDS NICH Leave Chicago DAILY—7 p. m. i. Standard Time For Information Tel. Citz. 4322 Bell M 4470 EUROPE Book early for summer sailings. All lines represented. hree_ personally conducted tours, leaving June 23, 30 and July 7, taking in Scotland, Eng- land, Hollana, Belgium, The Rhine, Switzerland, Italy and France. Splen- did steamer accommodations. Trained leadership. A trip that will bring the : culture with a maximum of hr a and recreation. For particulars apply A good place to stop. at this office. Expert advice on for- i 21. American plan. Rates reason- en Seaver able. C. A. JUSTIN, Agent Consolidated Ticket Office WILL F. JENKINS, Manager. 151 Ottawa Ave., N. W Phones: Citz. 68331; | Bell M. 3790 Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. With Bath $2.50 and up. 150 Fireproof Rooms HOTEL BROWNING GRAND RAPIDS Corner ‘Sheldon and Oakes; Facing Union Depot; Three Blocks Away Rooms, duplex bath, $2 Private Bath, $2.50, $3 Never higher seit th, pABOMADONCCAE pats cempcenasea anaaeesen ecient arias “S June 27, 1923 MICHIGAN TRADESMAN 25 example of unusual service bidding for public good will. A hotel changed hands recently. The new owner came into the hotel one day, _registered as an ordinary guest—under a name other than his own—and was assigned to a room. He stayed there two days before he was discovered. During that time he learned a lot about ‘tthe hotel that he had just purchased. Among other things he learned that the hotel used soap that resisted water. One of the first things he did was change to a soap of real quality. A hotel in Ohio has neatly printed cards in the rooms advising guests that near the cigar stand there is a case supplied with toothe paste, shaving cream, cold cream, tooth brushes, razor blades, and so on, which are kept. on hand solely for the convenience of the guest who ‘may ‘have forgotten something or run out of toilet articles unexpectedly. This department was added originally as a convenience to guests and end- ed up by being a money maker. Another hotel I know of has a card in the rooms which reads: _If you have a tie that needs pres- sing or a button is off your shirt just give your tie or shirt to the valet when he calls for your clothes and your tie will be. pressed and your button sewed on. There is no charge for this service. It is simply toeadd to the comfort of our guests. A hotel in a small city has neat cards in the guests’ rooms, giving information about current plays, mo- tion. pictures and concerts. On the card is this sentence: If you are wondering what to do to-night here are some snggestions. We will obtain tickets for you. There is no service charge. The management of this hotel has frequently been complimented upon this unusual service. One of the characteristics of a gentleman is thoughtfulness. It is al- so one of the qualities of a human hotel. The ‘hotel that has found its personality and is ever acquiring new friends, just like an individual, is ever resourceful in finding new ways to serve. And usually, too, it is showing a profit. Carl H. Getz. ee Gabby Gleanings From Grand Rapids Grand Rapids, June 26—The mid- summer furniture season, which open- ed Wednesday, June 20, found as usual some lines not complete, largely owing to the slow transpor- tation in both freight and express. Many of the salesmen in the different buildings throughout the city worked nights to get their samples on the floor and in proper condition, but it is a fact that many lines were not complete until Friday, June 22. It is always expected that the first buy- ers on the market come from the extreme East but up to the distribu- tion of the arrival sheets Saturday, June 23, there were 800 buyers regis- tered and they seem to come from all States in the county—West to Cali- f-rnia, East to New York and South so far as Florida. Eight hundred for the first three days of the market is a pretty good showing. In some buildings the salesmen report that the buying is very good, while in citthers they seem to be doing more shopping, but to be frank, the ex- treme hot weather and the extreme heat in most of the exhibition build- ines did not put buyers in as good a mood for buying as cooler weather would have done. The number of buyers up to the arrival sheet of to-day (Wednesday) totals 1558. It is expected that the week of ‘June 25 will be as busy a week as any time during the market. There will be a lull during the week of the 4th and then a good heavy rush im- mediately after that. The market is as to run until Saturday, July There appears no immediate pros- pect of the use by commercial travel- ers of the new interchangeable mile- age books which were authorized by the Interstate Commerce Commission and publicly announced on Feb. 1 last. One million of these books, each good for 2500 miles, with a face value of $90 and priced at $72, have been prepared and are now in the possession of the different railroads. None has been sold, however, nor will any be sold until a decision is rendered on the appeal filed by the National Council of Traveling Sales- men’s Associations on May 15. _ This appeal, in the opinion of ‘William G. Adams, secretary of the Coun- cil, will be docketed by Aug. 1 next, before the Supreme Court; but no estimate can now be made as to when a decision will be reached on it. In discussing the appeal in a letter to Gabby Gleanings, Mr. Adams expressed the opinion that Congress will take up railroad mat- ters at the opening of the next ses- sion, and in that case the council will argue for the prompt issuance of ithe mileage books, and also for the elimination of the surcharge on Puli- man rates. oO -- Our National Anthem. Detroit, June 26.—Will you permit me to correct certain misleading statements as to The Star-Spangled Banner being the national anthem of America? Without touching upon the detailed technical confusions which certain musicians feel result from different arrangements of the song, I would like to make it clear that any musical version of The Star-Spangled Banner is some _ in- dividual arrangement of Anacreon in Heaven, a _Bacchanalian drinking song written in England between 1770 and 1775 for the purpose of vowing allegiance to the pagan idolator Anacreon, whose claim to fame is that he wrote of women and wine and whose memory was perpetuated by ‘his statue, “in drunken hilarity,” placed on the Acropolis in Athens. Key’s words, written when we were at war with Great Britain, breathing animosity, and sung for the first time by an actor in a Baltimore tav- ern—these facts cause thinking Am- ericans to rise and protest against the efforts of misinformation and force the people to sing and regard as official a song which they in- tuitively resist. When the turbulent waters of con- fusion of thought abate, our national anthem will be found ready in _ its place, our legitimate heritage from the source of all harmony. Not only true Americans, but those through- out the world who have been purified in the fires of suffering will be found singing its quickening strains. Kitty Cheatham. —__>2-. Fifty-Six Per Cent. Dividends in One Year. The directors of the Springfield Fire and Marine Insurance Company have voted to pay the semi-annual cash dividend of 8 per cent. on the present capital of the company, pay- able July 2 to stockholders of record at the close of business June 25. The directors have also voted a stock dividend of $1,000,000 or 40 per cent. on the present capital of $2,500,000 thereby increasing the capital to $3,- 500,000. The stock dividend-is to be issued to stockholders of reocrd at the close of business July 5. —_2-—___ It’s better to lose smilingly than to win whiningly. Late News From Saginaw Bay. Bay City, June 26.—The Saginaw and Bay City retail grocers and but- chers will hold a joint outing at Wenona Beach August 1. Charles H. Schmidt, president of the local association, has been elected general chairman of the affair, with L. F. Wirth, of the local association, as assistant. Fred Hubert, of Saginaw, is named chairman of the up-river activities, assisted by F. Loeffert. Fire recently caused about $7,000 damage to the drug store of Harry C. Hargadon, Seventh and Washing- ton avenues. The fire is believed to have been started from a cigarette butt being dropped throngh a street grating in front of the store and catching some waste paper. - Frank Curren, 36 years old, Water- town merchant, was drowned last Thursday, when he stepped into a deep hole in Elk Creek while he was swimming with his brother, Edward, near here. The two men slipped in- to the hole and his brother was able to swim to safety. He was owner of a general store at Watertown, where he had lived all his life. He leaves a widow and one child. —_———~ Preparing Fall Corset Lines. Fall lines of corsets are being pre- pared, and the new models of whole- salers will be ready shortly for in- spection by buyers. One of the things that is said to be notable for next season is the growing favor of the so-called ‘“lace-less’ models. These have been stressed in the cor- set business done this Spring, but, it is asserted, will figure to a larger ex- tent in the Fall. Meanwhile, corset manufacturers who have branched out into the production of brassieres say the demand for these articles has been very good practically all through the season. The long types with garters attached have been the ones that are in most demand and they have proved to be strong competitors of the regulation corset. At the mo- ment, the demand for those of light- er weight is good and this promises to increase during the next few weeks owing to their seasonable character. a Models of Fall Hats. The vogue for metallic effects in millinery colorings, which reached its height last Winter, seems scheduled for a revival, from the looks of such lustre as has already appeared, ac- cording to the current bulletin of the Retail Millinery Association of America. Satin, baronette, highly glossed and lacquered body hats, etc. all point in this direction, and even tinsel threads are seen in the padded embroidered appliques now in use. “Arriving imports of Fall models,” the bulletin continues, “show the use of metal ribbons, and strands of it are woven with chenille ornaments. Silver soutache and silver stitched ribbonzene wind their flat traceries over many of the newer sports hats of crepe and felt, and are seen even on tagal in some cases.” As to seasonable colors, the bul- letin says that white promises to lead for some weeks yet, and that white used in connection with a bright color is also here for a long stay. Green and gray are selling well, due to their cool appearance, and this is also helping along the vogue for dandelion yellow. Both alone and in combination this shade of yellow is profusely used, it fre- * quently being seen in combination with black, gray, beige, brdwn and even navy blue. “Browns,” the bulletin goes on, “are emulating Tennyson’s_ brook. They are the only family of which several shades appear in one model. The favored browns are now be- coming more reddish than golden, smacking of a touch of henna. In fact, titian is the most approved of the new tones of the brown range. “Much orchid, pink and a creamy ivory make up the favorite pastel col- lors, but the silk hat vogue has lasted so long that every pastel tone has had its exploitation by the hat- makers. A coral pink is aproved for midsummer wear. Bright blue is toned down a little by combining it with gray in some cases and with black in others. The ‘dresser’ hats continue loyal to black, however, and no formal showing is complete with- out a majority of them. Black for dress wear and white for sports is our buying guide.” ——_2--~—___ Three Magical Words. There are three words, the words In all of human speech; More sweet than all the songs of birds, Or pages poets preach. sweetest This life may be a vale of tears, A sad and dreary thing; Three words, and trouble disappears, And birds begin to sing. Three words, and all the roses bloom, The sun begins to shine; Three words will dissipate the gloom, And water turns to wine. Three words will cheer the saddest days— “T love you?’’—Wrong, by heck! It is another sweeter phrase, “ENCLOSED FIND CHECK.” No Smoker Can Be Satisfied Before He Has Smoked Make This my oe ‘ e oe Next One Merit ati ealers ‘ Citz. Phone Sell Them 22905 Bell, M 1821] ipetuanmenniecaia a a ta a edb ERE AB 26 Mutual Insurance as Developed by hio Druggists.* I happen to be a “pill roller” my- self and have always been proud of it, but I was such a poor one I had to get out of the business and get into the fire insurance business. What do you think of that? ‘Now regarding insurance, I pre- sume that is what you want me to talk about. I can only talk intel- ligently about the experience of our own company which is the originator of special fire insurance for druggists and I will confine myself to that be- cause I can tell you of our exper- ience. Prior to the organization of this company in 1890, drug stores in the State of ‘Ohio -were being charged extortionate rates by both stock and mutual companies and they held up those rates on the theory that drug stores were filled with chemicals of such a nature that when they were exposed to intense heat they would explode and blow up half the town. They contended that drug. stores were extra hazardous and charged a rate accordingly. So the originat- ors of this company got busy and brought it up before the State Phar- macists Association in Ohio and it was discussed pro and con. A com- mittee was appointed to investigate and they went into the cities and the rural districts and accumulated statis- tics as to fires occurring in drug stores and other mercantile lines, learning that there were less fires among druggists than there were among any other mercantile line. So guided by that information, they proceeded to organize a mutual com- pany which reduced the cost of in- surance to the druggist quite an amount and the company grew fast and waxed warm, so that at the end of ten years they conceived the idea of charging the regular rate charged by the stock companies and then re- turning to the insured a part of the premuium. In the beginning it was 25 per cent. of the return and then it got up to 30 and 35 and 40. For the last thirteen years it has been 45 per cent. That ‘has applied to Ohio and Indiana and three years in Kentucky. We just got into the State of Michigan last September. Of course, you would enjoy the same reduction as anybody else. Now it would not be fair for me or my agents to criticize the rates charged in any state. You take the general line of insurance companies, no matter what kind they are, their ratio of loss runs from 58 to 63 per cent. a year on the amount of prem- iums they collect. Besides, their ex- penses are great indeed. The propa- ganda they put out costs them a great deal of money. It is necessary, of course, or they would not do it. They are like you with your drug stores. A man does not take stock in any kind of a company unless he takes it for the express purpose of making some profit on it. With the insurance companies they must make that profit pay all of the expenses and lay up in addition the funds that the State requires shall be laid aside for the further protection of the policy holders and, taking it ail in all, it does take their money. Of course, this company is not organized for profit for any one set of people. Any well managed stock company or any well managed mut- ual company is pretty safe. One is just as safe as the other and none is. safer than the other. That is making a broad statement. But we in comparing rates—and I may say something that is not just exactly ethical, but I am going to say it— we find the rates are higher in Michiean than they should be. How- ever, there may be a good reason for it. I am not going to say there is no reason for it, because the com- panies that do business all over the *Address by Charles L. McIntyre, Sec- retary of the Retail Druggists Mutual Fire Insurance Co., of Cincinnati, at annual conovention of Michigan State Pharmaceutical Association. 3 MICHIGAN United States naturally have different rates. You go down South, Tennes- see, Georgia, Louisiana and Arkan- sas—and you will find that the rates are much higher than they are here. The hazard seems to be greater. But why it should be higher in Michigan than in Ohio, I don’t know. The rates in Indiana are higher than in Ohio. Now this rate business is done on what I have always understood to be a very scientific basis. In fact, it is so deep that I could not get down to it. I have read the Dean schedule over and over, but I presume one has simply got to sleep with it before it gets saturated in your system and before you know what you are doing. In the first place, I do know a town is classified as to population; water supply or fire hazards; the amount of water pipe you have. Now take a town like Detroit, it is in Class A. To start with at the very beginning the inspector comes and determines what the building is made of, the covering that it has and the contents of the building; the wall inside of the building, the haz- ard inside and out and the general surroundings are all taken into con- sideration. If there is a wooden cuspidor in there with saw-dust to spit in it is likely that somebody will throw a cigarette stub into it or something of that kind. That represents a hazard and you are charged for it. If the inspector goes over the building and finds you have not proper conduit for your electri- cal wiring you are charged again. If he finds several places each time it is charged to you. If he goes u» to your smokestack leading from your furnace into your chimney and sticks his finger in there and breaks a hole through it or if he says the metal pipe is too close to the joist he makes another charge. The fact of the matter is he itemizes the whole risk, adds thm together and that shows you what your rate is. There are opportunities many times for you to reduce your rates if you would take the time and be interested enough in it to do so by enquiring what the charges are against your store which make it so high. When you make those changes it will give you an opportunity to eliminate a whole lot of those charges. Then call up the inspector or inspection bureau and tell them what you have eliminated and ask them for a re- inspection. They will come back in- variably and reduce your rate. But the fact is, too many people are careless about it. We instruct our men to be very careful to inform everyone they call on to that effect, FOR ANTS AND COCKROACHES TRADESMAN so it gives them an opportunity to reduce their rate. Being a mutual company there is no selfish purpose in it except to give you protection at actual cost. So that is the way we handle it and have been handling it for thirty- three years and it has reduced, first, the rate charged against the drug store on the same basis as any other mercantile line to-day in any state. However, as a little encouragement, I want to call attention to the. at- titude of the State Fire Insurance Commissioner and let me _ say noticed in the journal not very long ago that the Commissioner has in the State of Michigan contemplated reducing the rate on mercantile risks in this State from 10 to 25 per cent. He has taken statistics and taken them intelligently. He has got the men there to do it with. He finds out he can do it and he says he will do it and he does it, so you may look for some relief as to the charges against you for fire insur- ance and I always like to tell every- one something that pleases him. never met Mr. Hands myself, so I can’t tell you anything about him personally. Now if I am not taking advantage of my opportunity now I would like to give you a few Statistics about mutual companies. You know the stock companies are all right. I am going to tell you right now they are all right and if I told you they were not I would be telling you something that is not true. They are all right and will be as long as any company can possibly be. A conflagration will play havoc with anything and the statistics I happen to have here will. show what they have done in the past, although I must say the law regulating in- surance to-day is far superior to what it was years ago. I might state the first mutual fire insurance company to be organized in the world was called the Hand-in-Hand, London, England, over 350 years ago. Over 350 years ago that company was in existence and until the last year or so, when -they merged with another company. The first fire insurance company to be organized in the United States was the Philadelphia Contributionship, of which Benjamin Franklin was a charter member and organizer. That company has been in business continuously for 171 years and is a very wealthy com- pany. The first fire insurance company to be organized West of the Alleghany Mountains was the Cincinnati Equit- able, organized in 1826. That com- pany is still in existence and is so June 27, 1923 fabulously wealthy and so independ- ent that it does not ask you for in- surance and neither does it aidver- tise. You can have it if you want it, but you must go and ask for it. Now I had a pamphlet here with reference to the great Boston fire of 872 and, comparing the mutuals with the stock, twenty-two out of thirty-two Massachusetts stock com- panies failed, paying 41 cents on the dollar. Only one of the stock com- panies is in business to-day. Four out of the thirty-four mutual fire insurance . companies discontinued, three paying 100 cents on the dol- lar and one 75. Twenty-four of the "STRAIGHT SIZE— MANUFACTURED BY TUNIS JOHNSON CIGAR CO. GRAND RAPIDS, MICHIGAN vit Sunday. TANGLEFOO TANGLEFOOT ——_— A Valuable Impression A pleasing impression upon customers is of value. You can create one and at the same time save your goods from damage by spreading sheets of TANGLEFOOT in your show windows, especially over will then be at work for you and will not only catch the flies, but attract the attention of people who pass your store to your efforts to keep your stock clean and fresh, and create in them a desire to use TANGLEFOOT themselves. This means extra sales to you. You can now sell at the old price, two double sheets for 5 cents, and make a profit of 50 per cent. Remember TANGLEFOOT catches the germ as well as the fly, and that poisons, traps, or powders cannot do it. TANGLEFOOT TANGLEFOOT a iecesseetat “> June 27, 1923 MICHIGAN TRADESMAN 27 mutuals are still in existence. Now in $200,000 W ES RI RRE ) poet as proof that you are go- in the great Baltimore fire of 1904 ing to pay losses, and, of course, we HOL ALE DRUG P CE CU NT five Baltimore stock companies fail- would do it, and when we do that se paying - an av oR of 64 cents we do not expect to spend one cent Prices quoted are nominal, based on market the day of issue. 2 — ar = ae sie mutual of that $200,000 except possibly we Acids Almonds, Sweet, Tinctures ae a paid its loss in full. In would take Liberty Bonds and other Boric (Powd.) -.15 @. 25 Saeco | @1 00 Aconite 1 100 an Sesto fire in 1906 over kinds of security for collateral and Boric (Xtal) -.15 @ 25 ae erurea 2 0002 95 Aloes -_—----TW—= g1 4s Pant stoc eggeieee discontinued you hand this security over to the Carbolic —..._ 78@ 83 Anise See 1 00 G Poy Armicag 0 110 5 ta 6 making payments of from Insurance Commissioner of the State Citric’ ------__-__ 62@ 7@ Bergamont ----_ 5 00@5 "26 Belladonna ee oi 35 (os per cent. Every mutual of.Michigan and it is earning a cer-_ Murlatic -___- 3%4@ 8 oo 2 : age fj) Benzoin —_"___" @2 10 paid its loss in full and not o : aa 1001 30 Benzoin Comp'd G3 65 ee ne tain amount of money in interest, but Nitric ~____._. 9@ 15 Castor -.._.__._ 1 60@1 80 on ean oe ones ai a . Ow these are the at the same time it is there for the Oxalie -.-______ 20%@ 30 Cedar Leaf 1 75@2 00 Gantharadios ~~ 2 be - ce oe the aoe ae protection of prospective policy Sulphurie ____ 34@ 8 ao See + ae #5 Capsicum ss @2 20 e Salem fire o 4, holders. In this regard the law ‘Tartaric So 45 an co as catechu -——-——- : ie S ° wonoa-== #09@ 95 Cocoanut --__ _ 25@_ 85 Cinchona __—--_ 10 Hee every mutual company paid further says that out of the amount a. God Liver 1 30 1 0 Golehieu gen ae G3 30 ae ne on the dollar, while Over of premiums we collect we must put A Se oa Cubebs —- Hee @3 00 0 of the 130 stock companies dis- a certain amount into the insurance — Ge eee ee -- 1 80 continued business, paying 5 to 60 fund, reserve fund and so on to Water, 26 deg. -. 10@ 18 Higeron CenimEIeS 3 00@3 28 Giger. D . iss ar _ : : further protect the insured. We do Water, 18 deg. .. 8%@ 13 Bucalyptus —--. 909120 Guaiac pilin 2 30 , Now there is Honorable Rufus M. not expect to touch this $200,000. Water, 14 deg. - 6%@ 12 Hemlock, pure-_ 2 00@3 25 Guaiac, Ammon. @2 00 Potts, former Insurance Commission- Now, if we expect or wish to start Carbonate --____ 20@ 25 univer Wood. i 50 i 78 an Cicer g 85 . of Me =a of Illinois, who says a mutual company, the State of Chloride (Gran.) 10@ 20 Lard, extra... 1 3591 45 ia ae i gs ae ne F Baga vines ia com- Michigan says you must have $850,- zane No, 3 -—— 1 2591 135 Kino $1 40 ies organized in inois prior to 000 worth of insurance paid u ne B aveular Gan Laan We ee not one is now in existence, you got to have the ee ee Connie ane Lemon a 1 Sogi 18 Opiu oo 91 83 while ,pwelve out of the forty-seven Besides that you must have an ob- fir (Canada) 2 . 7s. Linseed Bolied bhi. | @1 20 Opium, Camp. o. 8 mutuals organized prior to 1868 are ligation there of one to three. You a Se oy panseed bid. less t 27@% 85 Optum, ,Decdora’ad @3 50 still in business, which, he says only must assume that obligation and that ne oo fine ie oi 0 goes to show that the Illinois mutual amount is charged to three prem- a ee ooo Mustard, rages 20g 50 companies have been more enduring iums. I mean by that that the law see ore aaa 1 60@1 80 Neatsfoot _____ , Gs 3° Paints, than the stock companies. -I could of the State does not allow that fund Olive’ Mala, oe go on and read more, but that is to exceed our assets. We could Barks Seilina —— 2 75@3 00 i ee ss enough for insurance. come back to our Dory holders for cane (ordinary) 25@ 80 Olive, ‘Malaga, me eu ue * Let me say I have been exceeding- One pemium. Cassia (Saigon).. 50@ 60 Sree --- 2 75@3 09 head, white oll 14%@ 15 ly interested in the address of your cron tow, sted @ 60 og yop 2 50 Ga cee . ; President a exceedingly cathe sed Buiericat Marks. Seap Cut (powd.) ae Origanum, com’l 1 00@1 20 sired, yellow less 2%@_ 6 in the report of your Secretary and D i eobs Goumany go. 6 ee 7 Spent 4 See Noe : ; your Treasurer and the faci also. ing sas ited ° jer ae Ross, pure. Tse 0@10 00 Eek Vea oe "9 ' of the special fund, the exact name outrageous a fraud upon the world Boreies Rosemary Flows 1 26@t 50 Whiting, BBL gs *o : or title of which I have forgotten. as is now the case with her mark Cubeb --—----__ 1 50@1 76 Sandalwood, E. Whiting - ~ 5 IT never heard of that feature of your curre ? Fish ~-----_____. atrasy true 1 BO@i 80 HP breD— 4g 09 : Grcnce) 25@ 80 Sassafras, true 1 50@1 30 Prop. 2 80@3 00 organization, but the sentiment con- T; = Juniper --________ 7@ 15 Sassaf tr Qi 2 rows iat —s Se oe h ihecs With the full knowledge that there eet Pee cted with it seems to me to be a was no value behind her cur oe ‘* oe 1 80@2 06 oe oe eee ag report of the Germany kept printing Rilliona and oe Tio" oo@td 28 on resic : 2 ice 1; f >. Bae = i and the recomeattetions Guasterpeice billions of marks, disposing of thei Extracts Pot eo oe eto ee ade, Eloet GH seid ick fer Se siege ge in all corn- Licorice -__. 60@ 665 Turpentine, less 1 32@1 35 sien pee ana _of good for the profession of pharm- oe See a BY ees eet ee sinuth, Subaiz _* ay Ge bee at a le hears of people of all classes owning joat ——-_—_-__ S HOT 00 eee. — ae S eee tt 6epe | oM@arks bought from the time the FI hg pete our ‘eer of the State of Michigan. Your reached 7 cents each to 1,000 f ; atte intergreeh, art 1 O04 25 a! red <- eden is powerless to do any- dollar. True, it Sou : ° Rte OF oA 25@ 30 Woeneea orto 00@10 28 Cantharade Do. 2 009 5 : a y- dol visible specu- Hoy es a 5 rage ag : thing without you, who have ¢on- “fation: hut does this exc G : eels (Gar). 0G 60 Wormwood __ 10 00@i0 25 Calomel _—~_” 1 1691 98 ferred this honor on him, and he eyen in its present eaniiion. ie con. ee Hem 2 ee es ewe BO. 5s a5 Says you respond nobly. That sounds sion nesera Se ‘ S tinuing this commercial ? ea ee re good to me. ; pele? Boe Cloves =o 10 : : i France cannot be blamed for as- oe eee oo BO 25 Gloves -——_ = It is often said with reference to suming from the outset of the war, ‘cacia, Ist ---- 50@ 56 Bromide ~~ — 150 50 caer re) it mutual concerns that you are liabl I 1 oe ee 2 = @ on ag 3 e hable then followed by peace and repara- A i yaaa ec re Lo 35 Chi g to ,assessment. Yes, sir. You are, tions, that Germany has acted the aoe rede 350 40 fi ee Cocaine oo "sig? i however, just as liable to assessment part of a swindler, and until some Aloes (Barb Pow) 230 35 wor xtal pie 16 2 Gocee Butter, —— & “te. 18 it a group of men get together and evidence of good faith is show h Aloes (Cape Pow) 25@ 35 Cyanide __-__ 150 50 Copperas ='_ = fogoo organize a stock company in the ought not to be ken i oe ape eee 8 es |. - 4 0as 1 Copperas “Powd. i State of Michigan and say you put midst. Jacob A. Voice oe 00 1 25 Prue Soe ; Gee. te Gosrontve Subim ’ mS a} : : ; Coanior —lneln © jate, yellow 65@ 75 Cream Tartar 35@ Gee gm Sulphate see cn oe beng 13 Guaiaec, pow’d __ @ 80 a 35@ 40 Dextrine 4% 5 so @ 8 Roots Dover’s Powder 3 50@4 00 lane, Gaweca. © 90 Emery, Ali Nos. 10 15 : @ 8 Alkanet —......_ 25@ 30 Emery, Powdered 8 10 ew Soda Fountain | 2 mex 3 8 Smit 28 oer Sle ag yrrh, powdered. @ 88 filecamnane mud oe less 3 Opium, eit maar 15@12 8 Blecampane, pwd 25@ 30 Ergot, powdered - “9 1 50 Opium, gran. 12 15@12 60 So bows Oe 30 Flake, White --_ 15 ao A N D ane 30@1 00 Ginger, African, Formaldehyde, Ib. 19@ 30 Shellac Bleached 1 00@1 10 qpowdered —---- ao 8 ee = a5e) Oe to-date So Fi Tragacanth, pw. 2 252 50 Ginger’ Jamaica, ¢ °° Glassware’ less 05%. - ca ; . ware, fu l Ip os a e ore 1xtures Pumentne =o oo: - coowaered ---- 42@ 650 Glauber Salts, bb : @os%, oldenseal, pow. 5 50@6 00 Glauber Salts less 04 8 : Ipecac, powd. __ 300 Glue, Brown ____ gris Help Build Up Your Insecticides Eee neon =" 40 45 Glue, Brown Grd 69 3 : Arsenic ~..--_. 18%@ 380 Orri sanriene? oe we Ge wae cone i : S, powdered 300 40 Glue, White Grd. 25@ 35 Tourist and Resort Trad Blue Vitriol, bb. @ 1% RoeapMaered HGH Glycerine -—"—"244@ 40 rage Blue Vitriel, less 8%@ 15 Rosinwood? pow. sO) $e LORS, ——-——-————- 65@ 76 Bordeaux Mix Dry 14@ 29 Sarsaparilla, Hond. Lae 7 aot ae Hellebore, White efron nd eet 100 Lead Acetate __ 18@ 25 E are state agents for the GUAR- a Oe eg ee ee Insect Powder -. 70@100 Squilla ~~~ ee ears eae Ge ANTEE I =e 85@ 40 Mace, powdered oe 00 CELESS SODA FOUN- Lead Arsenate Po. 28@ 41 ene a eae - a Menthol ______ 12 50@12 75 Lime and Sulphur . Morphine a0 70@11 60 TO pam TAINS of Grand Haven, and for the | (Dy ———— 10 gas Sonne bows Nex Vonice pow. 1 2 PRESORT Paris Green __. 38@ 62 > x Vomica, pow. 17@ 25 WILMARTH SHOW CASE CO. of — Pepper Wate fag =F . @ Anise 150 a0 Pepper woe 1g an e ade Th : Leaves nise, powdered 38@ 45 Quassia ....... 12 15 : D ey are the leaders, and their Buchu -___. 150g@1 69 Bird. 9-—____. 4@ 18 Quine, ag) 33 : ; ake. SMATY 2 10 15 7k . products will bear the closest scrutiny of your ce Eee dee gp CateRay. Po. 50 ag « a ug 22 ’ ------ Cardamon ______ 2 00@2 25 Seidlitz Mixture most exacting tourist and resort customers and Sage, % loose @ 40 Celery, powd. “48, 45@ 40 Soap, green =~ a 30 Sage, powdered__ @ %5 Coriander pow. .30 22@ 25 Soap mott at aes 25 frien: ds. Senna, “lex. ___ 75@ 80 ee SSS eee ae oO 20 Soap, white castile Senna, Tinn. _. 0@ 86 ¥eine ono 3 soon wile cate Senna, Tinn. pow. 25@ 36 4 Flax, ground 0846 13 less, per bar sites @1 25 > Uva Ursi __._____ 20@ 325 Foenugreek pow. 15@ 25 Soda Ash _______. 3%@ 10 ee 8@ 15 Soda Bicarbonate 31%@10 ‘ ; a Pobelia, powd. ____ 125 Soda, Sal -_-____ 03 08 aze t ine Mustard, yellow_. 15@ 25 Spirits Camphor 1 Uu Oo : D. @1 35 s Almonds, Bitter, moe black __ ne 2 eee 3. Sack Lo Watson Higgins Milling New Perfection, %s_. 7 40 Red Arrow, ¥%s ----_ 7 60 Worden Grocer Co. American Eagle, Quaker, Pure Gold, Forest King, Winner. l Mea Gr. Grain M. Co. Pee ee 2 56 Golden Granulated _. 2 70 Wheat No: 2 Bega 1 25 NO. 1 Wire 5. 1 23 Oats Carlota 49 Less than Carlots —.. 56 Corn Cartlots = 94 Less than Carlots __. 1 00 Hay Carinte 22. 16 00 Less than Carlots -_ 20 06 Feed Street Car Feed ~-__ 39 00 No. 1 Corn & Oat Fd 39 00 Cracked Corn. 39 00 Coarse Corn Meal -- 39 00 FRUIT JARS Mason, pts., per gross 7 75 Mason, qts., per gross 9 00 Mason, % gal., gross 12 00 Ideal Glass Top, pts. 9 25 Ideal Glass Top, ats. 11 00 Ideal Glass Top, % gallon: 15 50 GELATINE Jello-O, 3 doz. ------ 3 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. --.-.. 4 06 Plymouth. White —._. 1 56 ‘Quaker, 3 doz, ----.. 2 70 oz. 2 3 7 7 o~ mow lia 0 00 25 Sesss 40 60 ‘ker, ‘ing, tome noc e topes i ers ARMS UC th orate a June 27, 1923 MICHIGAN TRADESMAN 29 HORSE RADISH Atmonas 2relle’ ae noee et — SALT Rub No More, 18 Lg. 4 25 TEA. : Ae dean monds —.-----.—--——- eavy hogs ---------- Ss ng Cleanser, 48, Japan. re oe. * : Peanuts, Spanish, Medium hogs . —_-.—_ 10 Colonial 24, 2 Ib. ---. 90 5 goo gee Dae tee ek 85 Medium Lit ee 34@38 JELLY AND PRESERVES __125 lb. bags -------- 13% Light hogs ---------- 10 Med. No. 1, Bbis. --- 2 80 gant Flush, 1 doz. 2-25 Choice: 4. 45@56 Pure. 30 Ib. pails 3 69 Eilberts -------------- 50 Loins —_---------------- 17 Med. No. 1, 100 lb. bg. 95 Sapolio, 3 doz. ------ 15 Wancy 2 58@60 Pore 7 ox. Asat.. dos. 1 207 Pecans —...----______. 105 «6 6Butts _-_ 2 Farmer Spec.., 70 Ib. 95 Soapine, 100, 12 oz. _ 6 40 No. 1 Nibbs ----------- 62 Buck 29 ” Goz, 200 «Walnuts --------——- 50 Shoulders ------------ 114%, Packers Meat, 56 lb. 63 Snowboy, 100, 10 oz. 400 1 lb. pkg. Siftings ------ 15 0. B. 46 02> a 1 40 oO E Paine oo. 13 _Packers for ice cream Snowboy, 24 Large -- 4 80 ° CA BEY ne Bulk, 2 oe S. 4 25 Sparerips ... = 08 100 lb., each -.---. 95 Speedee, 3 doz. ------ 20 Gunpowder JELLY GLASSES ee Bee Nee a Neck bones —_-~------ 04 Blocks, 50 Ib. —-___- 47 Sunbrite, 72 doz. ---- 400 Choice 28 3 Bulk, 3 gal. keg ---- 6 00 Butter Salt, 280 1b. bbl. 4 50 Wyandotte, 48 _------ i. 6 OO ieee 8 oz., per doz. ~------- 35 Bulk, 5 gal. keg ---- 9 50 Baker Salt, 280 Ib. bbl. 4 25 Yana nan Quart, Jars, dozen —. 6 25 PROVISIONS 100 - Ib. Table 07 SPICES. MARGARINE Pint Jars, dozen —-. 3 75 Barreled Pork 60,5 1b. Table __..._ 5 57 Whole Spices. Ceylon 4 oz. Jar, plain, doz. 145 Clear Back __ 23 00@24 00 30; to Ih. Table 5 30 Allspice, Jamaica ---. @11 Pekoe, medium ----- — 33 5% oz. Jar. pl. doz. 160 Short Cut Clear 22 00@23 00 38’ ih. bags, butter __ 48 Cloves, Zanzibar ---- @40 Melrose, fancy -------- 56 9 oz. Jar, plain, doz. 280 Clear . 27 00@2E 00 - Cassia, Canton —_---- @25 16% oz. Jar, Pl. doz. 4 50 y Salt Meats Cassia, 5c pkg., doz. @40 English Breakfast 4 oz. Jar stuffed _..190 S P Belles -- 16 00@13 00 Ginger, African --_-- @15 Congou, Medium ------ 8 oz. Jar, Stu., doz. 3 40 Lard Ginger, Cochin --_-_-- @20 Congou, Choice ---- 35@36 9 oz. Jar, Stuffed, doz. 4 00 80 Ib. tubs ___-advance % Mace, Penang -------- @75 Congou, Fancy ---- 42@43 12 oz. Jar, Stuffed, dz. 5 00 Pure in tierces --_-- 12 Mixed, No. 1 -.--.--- @22 PEANUT aD Tee. California Hams @12 aa ee doz. = Il. VAN WESTENBRUGGE 69 ib. tubs -.-advance % Nutmess, 105-110 __. @34 Medium 36 Carload Distribut 50 Ib. tubs .._--advance %4 . Choice 45 1 lb ge wala wr os 20 Ib. pails ___-advance % Pepper, Black ------- Ot was 50 Danae i 23 " _ = aon aeons - a aS in hag oe Cece ae pails ...-advanc pice, Jamaica -__ MATCHES 3 lb. pails -.__.advance 1 Cloves, Zanzibar -_-- O50 Cott . , aS ; sao wey ib. 2 800 PIPES Y. M. Half bbis. -_ 8 50 % doz, ----~------- 95 Red Hen, 12,5 1b. -- 3 0) cob, 3 doz. In be 00@120 YM. bbis. _.------ 16 50 ned Karo, No 1 ® | 5, Banner “Hope wn -—- 650 Ginger Cake, 24, 2 Ib. 3 00 PLAYING CARDS Herrin Oe ae a Brass. Single 7 50 . No. 6, 1 dz. 3 65 Ginger Cake, 24, 2% lb. 3 90 K K K K, Norway -- 20 06 = 80 can cases, $4.80 per case Red Karo, ; Glass, Single _______ 7 50 Ginger Cake, 12.6 ib 2.40. Broadway, ver Gos. — 9 Fg ty patie 1 40 eae Red Karo, No. 1. %* , 4; Doubie Peerless ——-— 9 50 Ginger Cake; 6,10, 1b.3 90 Se re So ’ 95 Cut Lunch -____-_-- 1 00 WASHING POWDERS. OR eee Single Peerless ------ 7 50 oO. & L. 24-2 ib oe 50 aes Boned, fie lb. boxes _. 17 Bon Ami Pd, 3 dz. bx 3 75 imt. Maple ar a Northern Queen ____- 6 25 O. & L. 24-2% Ib. -- 5 75 _.,. POTASH ake Herring Bon Ami Cake, 3 dz. 325 Orange, No. 1%, 2 doz o Universal 2 8 25 O. & L. 12-5 tb. ---- 5 WW Babbitt’s 2 doz. 215% bbl. 100 noel ___-.6 00 Climaline, 4 doz. __._ 420 Orange, No. 5, 1 doz. 4 35 Window Cleanere O. & L. 6-10 Ib, ------ 475 vr Mack Grandma, 100, 5¢ ---- 4 00 Maple. ona 1 65 Dove, 36, 2 Ib. Wh. L. 5 60 FRESH MEATS Tubs, 100 Ib. eee fatll 25 Grandma, 24 Large _ 400 Green Label Karo, un 00!UDUlUUC 1 85 Dove, 24, 2% Ib Wh. L 5 20 Beef. Tubs, 60 count __--_- 5 00 Gold Dust, 100s. .___-. 4 00 33 on. 2 dom ote i ee 2 30 Dove, 36. 3 1p ieee 530 Good Siscrs & Helf, 145 White Fish Belden Hod. 2 ee 4 ae OES p.a d doz. --— 1140 Wood Bowls Dove. 6, 10 ib. Blue L 445 Med. Steers & Heif. 12@13 Med. Fancy, 100 lb. 13 00 Tee. 1 don. ia oe es Caaa 13 in. Butter -__------ 00 Palmetto, 24, 2% lb. 415 Com. Steers & Heif.10@12 SHOE BLACKENING. ie Preuce Lous, 4 Gn, 240 x cuck per gal. .... 1 1) Butter -------- 9 00 Cows. 2 in 1, Paste, doz. _. 13 Luster Box, 54 -.---. 375 Sugar Bird, 2% Ib. 17 in. Butter -------- 18 00 aie. Mop ee 13 SF Seaton, dz. 1 83 ee 19 in. Butter -------- 25 00 2 Good 22 _ 12 -Foot, doz. —----- 0 oo Almonds, Terregona_- 19 eenataes yeaa cae 09. «~Bixbys, Doz. __-_---- 1 35 ae auger Bird, 8 ox, # 12 00 WRAPPING PAPER Brazil, sores ooo Common 03 Shinola, doz. -------- 90 WRC Maple Fibre, Manila, white_ 4 Fancy mixed -----~---- ee : ING. Fb Pinte 2 07% Filberts, Sicily ------ is Top Veal. 15 wean ae ae 135 oe : po Butchers Manila _--. 06% eanuts, Veee et ty Good 22 14 ~~ Black Silk Liquid, dz. 1°40 : see Kraft ---------------- 09 Peanuts, Vir. To Media © oe 12 Black Silk Paste, doz. 1 25 TABLE SAUCES. Peanuts, sivas om vi pas Enamaline Paste, doz. 1 35 Lea & Perrin, large... 6 00 YEAST CAKE ee Gand — gg ‘Hnamaline Liquid, dz. 1 35 1 dz225 Lea & Perrin, small__ 3 35 Magic, 3 doz. -------- 2 70 acoeae tech nap qureenpatiaes 80 al So 30 E Z Liquid, per doz. 1 40 Miracle C., 12 oz., Penner. 160 Sunlight, 3 doz. -_--- 2 70 aetna Ls UC 54 Radium, per doz. -... 1 85 Hagel Mint _....- 240 Sunlight, 1% doz. ---- 1 35 en = oor ata te eae = a, per doz. 1 a5 on Dutch - 4 dz ; : Papssca 2 75 LS Foam, 3 doz. -_ 2 70 utton. ove Enamel, dz. 2 85 ueen Ann, OZ. -- , doz. 2 70 east Foam, 1% doz. 1 35 Sakeed Peanuts Good -~----------—---- 13 Vulcanol, No. 5, doz. 95 Rinso, 100 oz. era? 40 + a eh gh Scan 5 75 Po No, 1 -------- a ae ------——----- = Lolcanel, No. 1% doz. : s Rub No More, 100, 1 gag Aci small ——--_-_---- 325 YEAST—COMPRESSED umbo ~------<--~eree Me ene ovoil, per doz. on. - Capers -.------------- 1 90 Fleischmann, per doz... 28 . MICHIGAN TRADESMAN June 27, 1923 = aa — — =< Soe A 7 TR, WOMANS WORLD > — —_— -~ i} Which of Them Would You Rather Win? Written for the Tradesman. I have just seen three prizes brought back from school by three different students. The girl and the two boys, in the three different families, showed them to me with pride, and I congratulated each of them with all my heart, for each meant achievement and devotion to the thing the prize stood for. But they were very different things. I shall tell you about them, and then you can make up your own minds which of the prizes you would rather have your own boy or girl bring home. Two of them called for very hard work, each after its kind. The other one called for - 2 . bit you shall se what it called for. The first prize I saw, was a small silver cup won by a boy who made the most “points” in his school track meet in competition with another school. He is a splendid figure of American boyhood; tall and straight and athletic. “It took a lot of training,” he said, “especially at the last. I didn’t do so very well in my examinations, be- cause I put in such a lot of time on the athletic field practicing. Oh, yes, and I had to keep to the training- table., and go without lots of things. IT like to eat, and go to bed early, and cut out cigarettes and all that. But I wanted that cup. I didn’t really think I’d get it; but even if I didn’t, I wanted to get all the points I could for the track team. Every- body ‘did the best he could, and we won in almost everything.” The second prize was a little buck- skin bag of goldpieces “for the best English essay.” “I don’t know what I shall do with the money,” the girl who won it said. “T’d like to get something that would last as long as I live and keep me in- terested in my English. I’ve worked awiully hard at that English. I never worked over anything in my life as I worked over that essay. I read and read and read and wrote till my fingers were sore, and then rewrote and rewrote to make every word tell. Really, I neglected a lot of other things, and almost flunked in two of my examinations because I didn’t have time to cram all of the sub- jects, “Tt isn’t really a bit remarkable that I won this English prize. There are other girls in the school who write lots better than I do; but they didn’t work over their essays any- thing like as hard as I did—if I do say it. They put off writing them until the last minute, and then de- pended on inspiration. I didn’t have any inspiration; I just worked like the very old dickens. I made two motor trips to that place that I described, and talked with everybody there, and asked questions, and read every book I could find on the sub- ject. I guess the judges saw that I didn’t just make it all up out of my head.” The third prize was just a letter. At the school in which this boy will be a senior next year there has just been established a memorial award of a silver loving-cup, which is to be intrusted annually to a mem- ber of the class about to become seniors, to be kept in his room dur- ing his senior year. The award is made by vote of the class, which selects three, from among whom the principal of the school names the one who is to have the cup; and the choice is made on the basis not of scholarship or athletics but of “character and quality of manhood in conduct, work, and play.” This particular boy who showed me his letter was the first recipient to the cup. Next year he is himself to present it to his suc- cessor. I asked him why he thought the boys and the principal picked ‘him out for it from a class of more than 150 boys. “fT couldn’t tell you.” he said. “I never was so surprised in my life.’ The letter was from the man who presented the cup in memory of his son. It congratulated this boy upon having been so honored by his class- mates anid his school, and then went on to say: “IT am very sure that if you were the sort of boy who would get a swelled head about having received this honor you never would have been chosen as the custodian of the cup! It is of the essence of the plan of this award that nobody can com- pete for it. if a boy were to set out to get it for himself, or think him- self entitled to it, or go about trying to get votes for himself, it would be the best possible evidence that he ought not to have it! “And it is further of the essence that no boy ever can own the cup, or take it away with him; it is only a token, of no great intrinsic value The thing the boy takes away with him he already has, inside of him- self. He has that, and though per- haps he can lose it, nobody can de- prive him of it except himself.” Prudence Bradish. (Copright, 1923.) ———_>---s—____ Never Was a Farmer. The customer in the hardware de- partment in the basement asked for hog rings, and the salesman directed him to the jewelry department! SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind of machine and size platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio i Roth Body Co. BUILDERS OF SPECIAL Motor Truck BODIES “Any style body for any make truck’? 2048 DIVISION AVENUE, S. Ask about our way Citizens 31072 BARLOW BROS. Grand Rapids, Mioh. t ™ e $945.00 Delivered The Highway Special Write us for catalog showing its usefulness in YOUR business. With Complete Electric Lighting and Starting Equipment, ~~ " SALES — SERVICE Eckberg Auto Company 310 Ionia Ave., NW. KK C THE SIGN] © i “OF QUALITY For Your y Protection <) ¢ Lily White “The Flour the Best Cooks tse” You'll Like it Better So sure are we that you will like Lily White better for all general baking that we sell it only on a strictly money-back guarantee. We guarantee Lily White will produce better baking and give you greater satisfaction than any flour you ever used. If you are not pleased with your sack of Lily White simply return it to your grocer and he will refund your money. Read our guarantee. We know Lily White is a quality flour—know what goes into it, how it is cleaned and milled—and what baking triumphs it will produce. No one is better qualified to recommend it or guarantee it. Thousands of women for three generations have used Lily White and seconded our recommenda- tion. Our Guarantee We Guarantee you will like Lily White Flour, ““the flour the best cooks use’’ better than any fiour you ever used for every requirement of home baking. If for any reason what- soever you donot, vour dealer will refund ine purchase price. He is so instructed. Surprise the family with Lily White bread tomorrow. VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN “‘Millers for Sixty Years” Ads like these are being run regularly and continuously in the principal papers throughout Michigan. You will profit by carrying Lily White Flour in stock at all times, thereby being placed in position to supply the demand we are help- ing to create for Lily White Flour. Waffles made with Lily White SS ee id ena th ata oases 4 i haat. oP ernie ean in ast EN 16 Gewesnaceanearaeionn see 4g June 27, 1923 : se Visiting the Haunts of Eariy Days. Detroit, June 26—I have just re- turned from a trip North to Bendon, Empire, Northport, Suttons Bay and Traverse City, driving,by the way of Lansing and Ionia. I visited many old-time country storekeepers and find them doing a pretty good busi- - ness, but deploring the fate of the farmer who is not getting what he justly desereves. The fruit crop around Traverse City looks mighty promising. Bass fishing was good on Silver Lake. The roads were good, except that there are some chatter bumps which makes false teeth a liability. I visited the Central Lake cemetery and stood at the Thurston monument, where a good friend and long-time contributor of the Tradesman, George L., lies beneath the perfume of care- fully tended blossoms. The old landmarks of the Grand Traverse region—the pioneers of Northern progress—are fast forming the great majority, but they have made way for the youth of to-day and to-morrow, leaving lessons of thrift and four square dealing that will ever commemorate their names. I find the Michigan Tradesman the monitor of the storekeeper every- where. The well-thumbed pages of the papers I find on the desks of mer- chants in every town I visited. This indicates that it is made good use of and that it is a constant source of reference. Many merchants told me they would not try to get along with- out the Tradesman if it cost $25 per year, instead of only $3. I visited my brother-in-law, William N. Sweet, who has a general store at Bendon. Mr. Sweet is a model coun- try storekeeper of the old_ school, with modern methods of cleanliness, and it will pay you to visit his store if you ever drive through there on your way North. Wilber E. Campbell. ———_@-—>——___—__ Pleated Hand Bags Liked. Hand-bag manufacturers are ex- periencing a quiet period at the mo- ment. Buying of seasonable mer- chandise has eased off somewhat, and it is still considered early for the have active preparation of Fall lines. One of the larger manufacturers said re- cently, jhowever, that he was re- ceiving a fairly active call for silk moire bags in pin tuck pleated ef- fects in colors to match the popular pleated skirts and dresses. The bags elf-covered or fancy frames and are made in the favored pouch style. They sell for $24 per dozen wholesale. This manufacturer said that, as far as the Fall lines were concerned, he believed the big num- ‘bers would be bags of chiffon, duve- tyn and the pleated silks, with a fair call for those of leather. TAS YE 1 Pra FLOUR Weber Flour Mills Corp. Brands. ThO@a) “Pacle oo ee $7.75 Oven Spring 2 7-30 For Sale by KENT STORAGE ComMPANY Grand Rapids—Lansing—Battle Creek Wholesale Distributors Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool In Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Keep Kool Glen Rock Lemon Root Beer GRAND RAPIDS, Hot Weather Drinks JUDSON GROCER COMPANY DISTRIBUTORS Ginger Ale Orange Sarsaparilla MICHIGAN MICHIGAN TRADESMAN 31 No charge less th BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous Insertion. if set in capital letters, double price. display advertisements in thls department, 63 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale Cheap—Wallace Company Mocern Department Store at Port Austin, size 80 ft. x 111 ft., and stock consisting of Hardware, Shoes, Gent’s Furnishings, Dry -Goods, Groceries and Furniture. Fred W. Kinde—Receiver. For Sale To Close An Estate—800 acres of muck land adapted for hay or pasture land, at the source of Maple river in Emmet county, Michigan, $5,000. Liberal terms if desired. G. N. Gould, Administrator, Harbor Springs, come Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave.. Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. FOR SALE—General merchandise busi- ness, excellent farming community, good village: three churches, high school: stock thirteen thousand;. fixtures, eigh- teen hundred: double store and upstairs, four thousand: warehouse on track eight hundred. Fine repair shop in connec- tion. Want to retire. Daggett Mercan- tile Co., Daggett, Mich. 1 For Sale—Hardware and implement business in a good farming community twenty-five miles from Grand Rapids. A fine opportunity for anyone wishing to start business. Inventory of stock, $4,- 500. Buildings reasonable. Closest competition six miles. Reason for sell- ing, have a Ford contract. Address No. 206, c-o Michigan Tradesman, or Box 133 Burnips, Michigan. 206 For Sale—87 foot frontage on main street, 180 foot frontage on side street. Fine maple shade on side street. Store building 22x100 feet occupied as feed store. Small store building on corner which is used for millinery store. Large horse shed, room for four teams. This is the best location in the city. Price $7,000. Stock in store consists of flour, feed, hay and groceries. Will invoice $2,000 to $3,00U. Address No. 208, c-o Michigan Tradesman. 208 For Sale To Close An Estate—Cream- ery building and equipment at Harbor Springs, Michigan. Terms’ given if desired. N. Goulds, Administrator, Harbor Springs. Michigan. 142 FOR SALE—One of the best groceries and shoe stocks in town of about 2,000 population close to Grand Rapids. Doing about $30,000 business annually, invoice about $4,500, stock and fixtures. Rent $35 per month. Address No. 175, care Tradesman. 175 FOR SALE—Grocery and meat busi- ness in Boyne City,. Michigan. Doing a business of $20,000 a year. Can rent or buy the brick building. Other business. Faris Nickola, Boyne City. 212 Wanted—aA stock of general merchan- dise. Have a _ splendid 200-acre farm and cash. Address No. 216, c-o Michi- gan Tradesman. 216 For Sale—Must be sold at once. Good live grocery business, doing an A No. 1 credit business in town of 5,000. A fine farm trade also established. Total in- ventory of stock and fixtures around $3,- 400. If you are interested, write at once, or call and see us. A fine location and a nice store. Parr & Ridenour, St. Johns, Mich. 219 STOCK of merchandise consisting of dry goods, notions, gent’s furnishings, men’s and boy’s shoes, rubber goods, suit cases, trunks and bags. Doing cash business. Also two-story brick building. Stock can be reduced to suit purchaser. Reason for selling, account failing health. Address Lock Box 172, Webberville, Mich. 213 For Sale or Exchange—Cherokee Grove twenty-two acre Fruit and Chicken Farm, in Satsumaland. Fine nine- room residence on St. Andrews Bay, both or separate. Would take clean stock of merchandise as part payment. Cherokee Grove, Lynn Haven, Florida. For Sale—Well established manufac- turing business, handling soaps, family remedies, perfumed, toilet articles, ex- tracts, tea, coffee, spices, and housenold needs. About $3,000 will handle the business. Standard Supply Co., Ine, Bad Axe, Mich. 225 WINDOW TRIMMER AND CARD WRITER FOR high class dry goods store with ten modern show windows. Must be fully experienced and capable of pro- ducing high class, refined, artistic dis- plays. Salary $150 a month to start. Correspondence confidential. Address Hart-Albin Co., Billings, Montana. 226 FOR SALE—Stock of general dry goods, furnishings and shoes, amounting to $22,000, located in good manufactur- ing town in Southern Michigan: popula- tion 6,500. Will make low price and give liberal terms to right party. This is a splendid opportunity. Stock buyers need not enquire, as we want to sell to party who will continue business. Com- municate with F. D. Keller, c-o Edson, Moore & Co., Detroit, Mich. 227 Hotel in Mt. Clemens—A snappy hotel of 30 rooms -beautifully furnished: run- ning water and private baths: choice lo- cation: well equipped dining room or cafe main floor: large lobby. Splendid lease, cheap rental. Season now open and big business on soon. $6,500 will handle. Enquire W. H. Aubrey & Co., 415 Union Trust Bldg., Detroit. 228 FOR SALE—At 804 South Marshall Ave., Marshall, Mich., six-room house, all modern, and store with fixtures— stock, also, if desired. Might sell, also, brick store, fixtures and stock, eleven room house (all modern), two lots in Albion. Investigate. Harvey B. Snyder, 410 W. Chestnut St., Albion, Mich. 229 WANTED—Salesmen with a following with the dry goods and furnishings trade in Michigan, to sell hosiery and under- wear. Good opportunity for the right men. Address No. 230, c-o Michigan Tradesman. 23 WANTED—Salesmen calling on the hardware stores, with side line of popu- lar article used on every home: pocket sample: liberal commission. The Cam- bridge Tile Mfg. Co., Covington, ixy. 231 FOR SALE—Plumbing, heating and electrical business Nebraska county-seat town near Omaha. 5,000 population, little competition. Estabiished twenty- one years ago. Equipment complete and modern. Brick building 25x100. Do- ing 30,000 business per year. Profits enable owner to retire. Price right. Ad- dress No.. 232, c-o Michigan Tradesman. 999 aoa For Sale or Exchange—1l49 acre stock and grain farm. Good buildings, water and fruit. Borders on good lake with plenty fishing. Good neighborhood and schools. H. T. Reynolds, Delton, Mich. 223 For Rent, Sale or Exchange for real estate in live town, stucco store building, with ground floor and basement, 24x60. Also twenty acre farm near store, eight acres cleared with 50 seven-year-old apple trees. Twelve acres second growth timber. Good location for gen- eral merchant who understands handling produce. Located on Ann Arbor Rail- road four miles from any other town. Ideal proposition for young couple will- ing to work. L. B. Bellaire, 120 Bast Cass St. Cadillac, Mich. 221 JULY and AUGUST is the time to sell your surplus stock. My terms reason- able. L. J. Crisp, Sales Conductor, Elk Rapids, Mich. 222 USKEGON MICHIGAN Makes Good hocolates ee eee 32 MICHIGAN TRADESMAN June 27, 1923 Proceedings of the Grand Rapids Bankuptcy Court. Grand Rapids, June 16—On this day Were accepted the schedules, order of refrence and adjudication in bankruptcy in the matter of Emmet H. Baker, -Bankrupt No. 2296. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of the city of Grand Rapids, and is a railroad worker by occupation. The schedules list no assets of any kind and liabilities of $8.41. The court has wrtten for funds and upon receipt of the same an order will be made for the first meeting and note of the date of such meeting made here. A list of the creditors of the bankrupt is as follows: Old National Bank, Battle Creek__$191.00 Ypsilanti State Bank, Ypsilanti ~_ 210.00 Peoria Life Ins. Co., Peoria ---. 87.00 Union Store, Battle Creek -_.__... 14.00 Ohio National Fire Ins. Co., G. R.-173.00 Wurzburg Dry Goods Co., G. R... 173.00 Chas. Clark, Benton Harbor ----.- 25.00 A. E. Lambel, Grand Rapids ---. 25.00 Dr. Colvard, Battle Creek ___-_-__ 25.00 Business Men's Assurance Co., meas Cte 18.00 In the matter of Walter Droste, Bankrupt No. 2291, the funds for the first meeting have been received and such meeting will be held-on June 25. In the matter of Wilford Van Don- kelaan, Bankrupt No. 2278, the funds have been furnished and the first meet- ing will be held June 25. June 15. On this day was held the final meeting of creditors in the matter of Strand Amusement Company, Bank- rupt, No. 2244. There were no appear- ances. The trustee’s final report and account was approved and allowed. The bill of the attorney for the bankrupt was considered and approved. An order was made for the payment of adminis- tration expenses, so far as the funds would permit, there being no funds on hand for the payment of any dividends to creditors. There was no objection to the discharge of the bankrupt. The final meeting was closed without date. The case will be closed and returned to the district court. June 18. On this day was held the first meeting of creditors in the matter of jacob Tuuk, Bankrupt No. 2290. The bankrupt was present in person. Credi- tors appeared in person. Claims were proved and allowed against the estate of the bankrupt. The bankrupt was sworn and examined without a reporter. No trustee was appointed, as it appeared that the assets were all exempt to the bankrupt. An order was made confirm- ing the exemptions to the bankrupt and closing the case. The case has been re- turned. On this day also was held the first meeting of creditors in the matter of Dewey Jaarsma, Bankrupt No. 2287. The bankrupt was present in person and by attorney, Bartel J. Jonkman. Claims were proved. No trustee was appointed. The bankrupt was sworn and examined without a reporter. An order was made confirming the exemptions to the bank- rupt and the meeting then adjourned without date. The case has been closed and returned as a no-asset case. June 18. On this day was held the special meeting of creditors in the mat- ter of Franks Manufacturing Co., Bank- rupt No. 2270. None of the officers of the bankrupt were present. Claims were allowed against the estate. tions for reclamation of property were passed upon. The personal property left in the hands of the trustee was sold to Harry C. White, for $400. An order was made confirming the sale. The meeting was then adjourned with- out date. June 19. On this day were received the schedules, order of reference and adjudication in bankruptcy in the matter of Edward C. Clark and William Singer as Clark & Singer and William Singer, individually. The matter has been re- ferred to Benn M. Corwin as referee in bankruptcy. The schedules filed by the partnership list assets of $1,151, of which $250 is claimed as exempt to one of the partners, and liabilities of $1,565.17. The court has written for funds and upon the arrival of the same the first meeting will be called and note of the same made here. The schedules of William Singer, individually, list assets of $576, of which $250 is claimed as exempt to the bankrupt and liabilities of $1405.17. A list of the creditors is as follows: Maude Brown, Grand Rapids ee 00 a. Cigar. Co: Grand. Rapids _.>.. 8.33 Lee & Cady, Grand Rapids —_-_-- 1h 7s Tunis Johnson Cigar Co., G. R. _. 26.84 Lewellyn & Co., Grand Rapids -_ 80.00 A. L. Joyce, Grand Rapids = 39.60 Worden Grocer Co., Grand Rapids 62.00 Hazeltine & Perkins, G. R. ~+_--- 105.22 Woodhouse Co., G. R. —-2.2.----_ 70.00 Consumers Ice Co., Grand Rapids 2.43 Huron Abbott, Grand Rapids ---_ 150.00 The individual William Singer has no personal debts other than his liability for the debts of the partnership. June 21. On this day were received the schedules, order of reference and adjudication in bankruptcy in the mat- ter of John J. Muskler. Bankrurt N>. 2300. The matter has been referred to Benn M. Corwin, as referee in bankrupt- cy. The bankrupt is a resident of t’e village of Freeport, and the owner and operator of a gravel pit. The schedules Two peti-> list ye of $15,900 and liabilities of $21,9 The first meeting of creditors of is. matter has been called for July 6. A list of the creditors of the bank- rupt is as follows: State of Michigan —~-..----___----- $35.47 Village of Freeport —__-_---_----- 133.60 Guarantee Bond & Mtg. Co., G. R. 9500.00 Freeport State Bank, Freeport ~-4000.00 Hastings National Bank, Hastings 1000.00 Barclay, Ayres & Bertsch, G. RR... 30.70 Firestone Tire & Rubber Co., G. R. 1961.05 C, A: Carts, Freeport. 39.76 Foster Stevens Co., Grand Rapids 25.63 Motor Wheel Corp., Lansing ---_ 387.00 Roy Kilgerene, Lake Odessa —_-. 200.00 John Roushm, Freeport ~_-------- 400.00 Geo. Leonard, Freeport -_-------_ 525.00 Freeport State Bank, Freeport ~--_1700.00 Geo. Marvin & Sons, Freeport -_ 107.00 Cc. L. Walton, Freeport —__----- 668.16 Cool & Dooley, Hastings -~-----__ 800.00 J. D. Cool & Sons, Freeport —_---- 110.47 Frank Walton, Freeport ~__-----_ 148.16 John Corrigan, Freeport --------_- 250.00 June 21. On-this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of Arthur J. Hoolsema, Bankrupt No. 2301. The matter has been referred to Benn M. Corwin as referee in bankrupt- cy. The bankrupt is a resident of Grand Rapids and has been engaged in the feed and grain business at such ‘place. The schedules of the bankrupt list assets in the sum of $5,625, of which $450 is claimed as exempt to the bank- rupt, with liabilities of $2,465.41. The court has written for funds for the first meeting, and upon the arrival of these the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: Geo. Hendershot, Grand Rapids —_ $22.00 The Fixit Shop, Grand Rapids --_ 6.90 Dave Powers, North Park —_____ 84.50 Bert Henderson, Grand Rapids -. 374.00 Kent State Bank, Grand Rapids__ 384.00 Cc. C. Smith, Grand Rapids —_____ 236.53 Elden Hundsberger, G. R. -___---- 24.0 Erickson Co., Grand Rapids --_. 30.00 Dr. Hess Stock Co., Ashton, Ohio 27.60 Kelly Abbijuy, Grand Rapids —-__ 113.80 Mr. Sevey, Grand Rapids —_------ 300.00 Fox Grocery, Grand Rapids ~__-_-_ 16.50 Lewellyn Bean Co., Grand Rapids 40.00 Republic Oil Co., Cincinneti __-. 32.00 G. R. Ptg. Co., Grand Rapids -_ 22.00 United Auto Reg. fo., GG. BR. Bt Swan Swanlund, Grand Rapids__ 194.00 Braudy & Son, Grand Rapids __-. 48.00 Standard Oil Co., Grand Rapids__ 76.80 Barclay, Ayres & Bertsch, G. RR... 45.00 Anderson Tool & Sup. Co., G. R.-. 5.28 Sly Auto Co., Petoskey —_________ 116.00 Federal Garage, Grand Rapids_. 66.00 Dr. Vander Stulp, Grand Rapids__ 114.00 Smedley, Lisney & Shivel, G. R.-. 25.00 Evart Stodt, Grand Rapids —_____ 27.50 June 22. On this day were received the schedules, order of reference and adjudication in bankruptcy in the mat- ter of Carl N. Mather, Bankrupt ‘No. 2302. The matter has been referred to Benn M. Corwin as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids and has been connected with the Grand Rapids Knitting Mills. The schedules of the bankrupt list assets of $97,443.66, of which $250 is claimed as exempt to the bankrupt, with lia- bilities of $132,267.36. A list of the ereditors of the bankrupt is as follows: Commercial Finance Corporation, Grand Rapids ooo oe $10,376.83 Old National Bank, G. R. _______ 5,800.00 Abfalter Nash Co., Grand Rapids 965,95 ‘Cascade Hills Country Club, G. R. 98.18 Carrel & Co., Grand Rapids -_.. 30.20 Baxter Co., Grand Rapids —-_-----_ 70.00 Daane & Witters, Grand Rapids 390.55 Etheridge & Co., Grand Rapids__ 5.10 Herald Pub. Co., Grand Rapids__ 153.20 Houseman & Jones, G. . Heth Bros., Grand Rapids —__----- 5.27 J. ©. Herkner Co., Grand Rapids 9.50 Te Co., Grand Rapids 1243.20 . G. Kuennen, Grand Rapids —_-- 279.78 J. A. Morhardt, Grand Rapids -_ 47.04 A. May & Sons, Grand Rapids __-. 93.62 Cc. E. Rankin, Grand Rapids ______ 6.00 Raymer’s Book Store, G. R. —___-- 4.99 W. W. Smith, Grand Rapids __.__ 18.75 Henry Smith, Grand Rapids -_.. 45.75 P. Steketee & Sons, G. R. ________ 160.59 Wealthy St. Floral Co., G. R. --__ 8.00 Western Union, Grand Rapids -_ 11.35 John Kos, Grand Rapids -_______ 200.00 Jacobs Linen Store, G. R. _____-__ 160.00 Carson, Pirie, Scott Co., Chicago 193.82 Michael Deebs, Grand Rapids ___. 10.50 Chas. A. Coye, Grand Rapids ____ 6.60 Consumers ice Co., G. KR. ....-_.. 4.80 Wurzburg Linen Store, G. Be oe 90.75 G. R. Mutual Bldg. & Loan Co., Grant “Ramee oe 2337.50 John D. Case, Grand Rapids ____14,500.00 F. Stuart Foote, Grand — ds” --1250. 09 PD. C. Scribner Estate, G. R. Grand Rapids Holtties Mills, Grand Favied © oo 95,207.50 Roy T. Urquhart, Grand Rapids__1000. 00 In the matter of Hyland & Clark, Bankrupt No. 2271, the court is in re- ceipt of an order of $825.42 for all of the assets of the estate, from Allen Havens, of Bellevue. The property to be sold is a stock of hardware and farming im- plements located at Lacey, and is in- ventoried and appraised at $2,358.33. The date for sale of such property and con- sideration of the above offer is set for July 2, and the sale will be held at the office of the referee in the city of Grand Rapids. An inventory is in the hands of the referee and one in the hands of W. R. Jones, trustee, Bellevue. In the matter of Mid-West Company, Bankrupt No. 2167, the court has an offer of $377.30 for the balance of the bearings, pins and steel shelving now in the hands of the trustee and in- ventoried at $611.89. The date of sale is fixed for June 30. held at the office of the referee, 315 Houseman Building, Grand Rapids. June 25. On this day was held the first meeting of creditors in the matter of Walter Droste, Bankrupt No. 2291. The bankrupt was present in person and by attorney C. V. Hilding. One creditor was present. Claims were proved and allowed. No trustee. The meeting was then adjourned without date. The case being no asset has been closed and re- turned. On this day was aiso held the first meeting of creditors in the matter of Wilford Van Donkelaan, Bankrupt, No. 2278. The bankrupt was present in per- son and by John R. Nix. No creditors present. One claim proved. Bankrupt sworn and examined without reporter. The examination showed the case to be no-asset and the same was_ therefore adjourned without date and closed and returned. enc elem ne COLLEGES NOT MORIBUND. The last of the diplomas have been , bestowed. The first of the regattas has been rowed. If the weather per- mits, we are now at liberty to draw up a list of what is wrong with our colleges. The list may be long, but one familiar item and grievance will hardly find a place in the indictment. The colleges are not dead. If the great ideal in any human institution is that is shall be alive and discontented, if the great enemy is the petrifaction of complacency, then the colleges are all right. They have made a noise in the world. They have been on the front pages. One of the biggest news “stories” of the year has been Harvard and its temptation to swerve from the path of democracy and the magnificent way in which it rallied to its own best spirit and the spirit of America. That Harvard incident alone would be enough to atone for a great mass of things that are wrong with the colleges. It would show the budget for the college year with a heavy balance on the side of progress and freedom. In glancing over the causes celebres of the college year we are confronted with one striking fact. And that is the emptiness of the goose-step out- cry, the legend of wealth laving its dead hand on free teaching and free thought, the legend of the wolf of capitalism prowling among _ the sheepskins. Only the other day Dr. Meiklejohn declared that “privilege and possession and position” domin- ate the colleges, but the great college controversies of the year have had nothing to do with Property and Privilege. At Harvard it was a question of those very old and pre- capitalistic phenomena, race and re- ligion. The same issue bobbed up in the brief flurry at Syracuse Uni- versity, where an outburst of imita- tive anti-Semitism among a _ few undergraduates was promptly squel- ched. At Clark University and, as the evidence plainly shows, at Am- herst the issue has been one -of personality—the personality of the president of the institution. In Ok- lahoma it was not Wall Street but the peanut politicians who set out to raid the university. In a small Ken- tucky college a professor was forced to quit, not because he disagreed with E. H. Gary about the capitalistic system but because he disagreed with The sale will be . W. J. Bryan about the descent of man. But whatever the issues of the college year that has just closed, one thing is plain: If stagnancy is death and if ferment is life and liber- alism, then the colleges are _ not moribund. They have ferment in plenty. Staple Ribbons Selling. Staple ribbons are the ones most in demand at the present time, but manufacturers report the general buying as of a quiet nature. Retail- ers are doing most of the purchasing, the goods going into immediate sale. The cutting-up trades have not yet started on their buying for the next season, although they have done some sampling. The call now is mainly for lightweight merchandise in black and high colored velvets, — satins, moires and grosgrains. “The buying of the narrow goods is in larger volume, but the outlook for the wider merchandise is not deemed unsatisfactory. Current interest in fancy numbers is restricted and is not expected to develop until the Fall garment season gets actively under way. On the whole, manu- facturers say, the conditions are such as to warrant belief that the next season will be considerably better than was the case last year. —_——_—_. >< —————— Employes will not willingly work overtime when they see the boss quitting early, getting off easy. Stay and work enthusiastically with them if you want to keep their morale good. R. & F. Brooms Also B. O. E. LINE Prices Seecial .....0..2 $ 8.00 No. 24 Good Value 8.75 No. 25, Velvet _. 10.00 No. 25, Special _. 9.50 No. 27, Quality. 11.00 No. 22 Miss Dandy 11.00 No. B-2 B. O. E. 10.50 Warehouse, 36 Ib. 11.00 B.O.E. W’house, oe 1D. 10.50 ETAT CIN es .T Tih Freight allowed on shipments of five dozen or more. All Brooms Guaranteed Rich & France 607-9 W. 12th Place CHICAGO, ILLINOIS I ! if i. a | { eS ee t ee ee ee eee a ee See. i eee as _—epnenhier etme OI agthe ee = eens eee pa a geeoiaae =—t: =e, quasamess NO a ey a - . mais TH Better Biscuits—Better Business That is our slogan for 1923—and that means larger sales of Shredded Wheat Biscuit and bigger profits for our distributors. We didn’t think it possible to improve the Biscuit, but we M ORRIS’ have made factory changes that insure even higher and more uniform quality—nothing so deliciously Supreme nourishing as these crisp oven-baked shreds of Hams, Bacon, Boiled Ham _ whole wheat. Our advertising plans for 1923 are Canned Meats, Butter, Eggs more extensive and far-reaching than ever. We Cheese, Margarine, Sausage expect to make it a red-letter year in the history of Lard, Shortening, Salad Oil Phone or Write Us for Quotations this business. Will you help us? MADE ONLY BY M OR RIS & COMPA NY The Shredded Wheat Company, Niagara Falls, N. Y. PACKERS & PROVISIONERS THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN FRUITS VEGETABLES Red Sour Cherries Black Raspberries Peas String Beans pate ——- — Corn Green Lima Beans awberries ums . . Blackberries Peaches 2 — — es oe Gooseberries Apples mecotas — HART BRAND canned foods are prepared from the finest products of the garde. orchard and farm. They are gathered and packed in the most prime condition. HART BRAND canned foods are sterilized by heat alone and packed under t!:¢ ::ust sanitary conditions. JUNE GARDEN PEAS fresh to your table from HART BRAND cans ress to serve. Put the Summer Garden in Your Winter Pantry. HART BRAND gives you selection from the finest garden peas, !!.< /:+st succulent sweet corn, the highest quality string beans, lima beans and succotash. Michigan Canned Foods for Michigan People Prepared by W.R. ROACH & COMPANY Main Office: GRAND RAPIDS, MICHIGAN — PES a a open windows allow much dust to collect on her floors and furniture. She wants to keep her home tidy, yet the heat makes hard work objectionable. That is why the Semdac Floor Mop and Semdac Liquid Gloss appeals to her. It provides the easiest way for her to get rid of dust and dirt. A Semdac dust cloth is easily made with a piece of’ cheese cloth moistened with Semdac. Run over furniture, it leaves a polish which rivals the original finish. It collects the dust in- stead of scattering it elsewhere to make more work. The Semdac Mop is a boon to her in summer because she need not get down on her hands and knees to clean her floors. The flexible handle ‘reaches under all furniture without unneces- sary exertion. It is a pleasant task to run the mop over the floor leaving it spick and span. When dirty, the mop swab is easily removed for washing and as easily replaced. Sell Semdac Mops in Warm Weather Summer brings added duties to the housewife because . A Special Offer from the Standard Oil Company (Indiana) customers which you furnished to us and thus the advertising reaches the very people whom you think are your best This offer will make money for you. It enables you to sell a large can.of Semdac Liquid Gloss and a large size Semdac mop, with flexible handle and improved wire conduit swab, for the price of ordinary mops which sell regularly for $1.50 or $2.00. © Free Advertising Over Your Name To bring this bargain to the atten- tion of your customers, we mail for you, absolutely free, an attractive four page, four color, sales-making letter. This is sent to a ‘list of prospects. As an additional help, the new Semdac counter dis- play showing both the Semdac Mop and a can of Semdac is furnished you. If you install this display at the time your cus- tomers receive the letters, it will serve as a re- minder, and your sales will show results accord- ingly. ares at A _ meh) 910 South Michigan Avenue Michigan Branches at Detroit, Saginaw, Grand Rapids Send your order at once to our nearest branch or write direct to STANDARD OIL COMPANY (Indiana) ee Chicago, Illinois.