Se 3'23L6 WIIRER Sass + ADD & WL EOF YS NAT SFG Qs AGIERAGS Dp) eo Moo Swen CZ WU Se Ry EN (Sa AVE ASSN a a y y As ®) Te \p os yer wore q NG PACA EXD Z TERN TORE ETI A ee EINE INGE a OANA EA SS Os 7 S SCRE RO EE SN Ds Ke RIK OVER &) Oe, 7 Se} ws ’ ao (Cn NS y RA Cee eee w. SINT ANS] @ PUBLISHED WEEKLY Gs CG ds TRADESMAN COMPANY, PUBLISHERSA< os EST. SSE RONDE SOE LOR CES EOS CA Forty-first Year GRAND RAPIDS, WEDNESDAY, AUGUST 29, 1923 Number 2084 Men and Mountains Bring me men to match my mountains, Bring me men to match my plains, And new eras in their brains. Bring me men to match my prairies, Men to match my inland seas; Men whose thoughts shall pave a highway Up to ampler destinies: Pioneers to cleanse thought’s marshlands, And to cleanse old error’s fen; Bring me men to match my mountains; Bring me men! Bring me men to match my forests, Strong to fight the storm and beast, Branching toward the skyey future, Rooted in the futile past. Bring me men to match my valleys, Tolerant of rain and snow; Men within whose fruitful purpose, Times consummate blooms shall grow; Men to tame the tigerish instincts Of the lair and cave and den, Cleanse the dragon slime of nature— Bring me men! Bring me men to match my rivers, Continent cleansers, flowing free; Drawn by eternal madness, To be mingled with the sea. Men of oceanic impulse, Men whose moral currents sweep Toward the wide infolding ocean Of an undiscovered deep; Men who feel the strong pulsation Of the central sea, and then Time their currents with its earth throbs, f y Bring me men! Sam Walter Foss. Know the advantages of Brecht Refrigeration Place your refrigeration problems before Brecht En- gineers. Get the benefit of their extensive experience and research. Let us study your needs and submit a detailed recommendation covering your particular re- quirements. Know the advantages of Brecht Mechanical Refrigeration. Simple to operate—always under absolute control— and famous for its uniformly low, dry temperature— Brecht Mechanical Refrigeration is the most efficient and economical system that money can buy. The result of seventy years of successful manufacturing. Regardless of the capacity desired Brecht Engineers can serve you to your advantage. Plans for Refrigerators, Refrigerator Display Cases, Coolers, Storage Rooms, Water Cooling Systems, and in fact for any refrigeration requirement, will be sub- mitted without obligation. ESTABLISHED 18595 ST-LOUIS 1231 Cass Ave. St. Louis, U. S. A. NEW YORK, N. Y. CHICAGO, ILLINOIS 174-176 Pearl Street Monadnock Building SAN FRANCISCO, CALIFORNIA 67 Second Street Acting as a great supply depot and manufactory of machinery, equipment and supplies for the meat and allied industries, The Brecht Company has contributed largely to the present efficiency with which the world’s food is now marketed. When You Sell Shredded Wheat -_ ~ you are supplying a demand we have created for you through advertising. We don't ask you to make new customers for Shredded W heat Biscuit Just keep a fresh stock in a nice, clean, dry place in your store and hand it out to those who ask for it. Shredded Wheat has survived all the ups and downs of public fancy and remains to-day the one great staple breakfast cereal, with a steady sale all the year ‘round, at a good profit. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. THE PUBLIC HEARD FROM— Thousands of men and women have competed for $5000 in prizes—in the great Fleischmann Health Contest. Even those who didn’t get one of the 153 cash prizes won a lasting prize in the good health earned by eating Fleischmann’s Yeast. Remind your customers. THE FLEISCHMANN COMPANY Yeast Service GROCERS—Every day is Hekman day. Our wide variety in _ baked. goods frovides something new each meal. seat Neat (Co e Grand Rapids.Mich. e “ ee © s “ ’ I ete EL t ° * 4 ~ f OPA eer » 4 alin ae ce ta > > t } y Forty-first Year GRAND RAPIDS, WEDNESDAY, AUGUST 29, 1923 Number 2084 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Compiete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids HB. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues @ year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. CENTRALIZED AUTHORITY. The announcement is now officially confirmed that the Ionia House of Correction is erecting a large ad- dition—constructed with prison brick —in which several hundred convicts will be employed in the manufacture of rattan chairs, settees, etc. It is not claimed that any of the output is to be utilized in any other public institution in Michigan. On the other ‘hand, it is flamboyantly stated that this action is inspired by Gov- ernor Groesbeck solely to enable him to injure Fred W. Green and his As- sociates, who are engaged in the manufacture of similar goods with free labor less than a mile from the Tonia prison. In the meantime Mr. Green et al are going ahead as though they did not fear criminal competition and are erecting a large addition to their battery of buildings, ap- parently determined to beat the Gov- ernor at his own game. The Gov- ernor evidently realizes that he is at the end of his rope, politically, and that he cannot expect to suc- ceed himself as Governor at the bi- ennial election next fall. In the meantime he is doing all he can in all the ways he can to injure those who have refused to support him, politically, or turn a willing ear to the support of his monopolistic meth- ods which have cost the State of Michigan millions of dollars and will cost us many more millions before we can reverse the infamous policies he fastened upon us with sinister de- sign and cruel consequence. For many years the people yearned —or thought they did—for an era of centralized authority, when the seat of government would be con- centrated in the chief executive and every board, bureau and _ Official would be mere puppets in his hands, to bow and bend and function along narrow lines prescribed by the Gov- ernor. For three years we have been living in such an era. Every State official in Michigan is now a putty man, guided, directed and ordered as the Governor may signify. No One in official position dares open his mouth or express an_ opinion without first consulting the Poo Boh and securing his consent to function along any line. The result is exactly opposite to what the people expected. Instead of efficiency, we have in- efficiency. Instead of freedom of action, we have abject submission to the Most High. Instead of accomp- lishment, we have ‘halfway methods, designed solely to reward the friends and punish the enemies of His Ex- cellency. Haying had our fill of this kind of administration, it is high time the people asserted themselves in the primaries and at the polls next year to rid the State of the most nefarious gang of tricksters, conspirators and incompetents who ever fastened their tentacles on the body politic of a great commonwealth. OUR IMMIGRATION PROBLEM. In the fiscal year ended June 30, 1921, the number of immigrants was 805,000. This was evidence that the . inflow was soon going to equal, if not surpass, Pré-war figures. The 3 per Cent. law cut down the en- tries by more than ‘half a million; that is, the immigrant aliens who entered in the fiscal year 1922 were only 309,556. So heavy was the out- going stream that we actually lost in alien male population. We are now told that in the fiscal year 1923 immigration rose again to 522,919, while the outgoing stream was more than cut in half. The cyclical move- ment in immigration helps acéoiirit for this recovery. America was more Prosperous in 1922-23 than in 1921- 22, and Europe responded to the keener demand for workers. But part of the recovery is plainly due to an adjustment by Europe to our new requirements. European adjustment to the per- centage law is shown by the fact that the British Isles are far and away in the lead in the immigration of 1922-23. They contributed 129,- 537 of the aliens admitted. Second place was taken by the Germans, with 65,543. South Italians and Scandinavians are almost tied. The number of Greeks admitted was neg- ligible, and for nearly every one of the twelve thousand Poles who en- tered another went home. The pur- pose of the 3 per cent. law to re- strict immigration from Southeast- ern and Eastern Europe in favor of that from the Northwest is thus being completely fulfilled. ‘We may well express satisfaction that last year we received over 60,000 English immigrants, against an an- nual average of only 32,000 in the years 1908-22, that the number of Scandinavians admitted also nearly doubled, and that the French im- migrants almost trebled. The more of such stocks the better. But at the same time it is quite evident that we are not receiving sufficinet labor, especially of the manual grades. The quotas with few and unimportant exceptions were last year completely filled, and we found that the net ad- dition of less than half a million people was inadequate to our needs. Again, the American people will soon realize that. an immigrant is not a whit better simply for being Englihh or Scandinavian than for being Ital- ian. The law keeps out admirable future citizens of Greek stock, while it lets in undesirables of German and Dutch blood. The 3 per cent. basis is irrational. It is exclusive, not selective in effect. How can we reduce the element of arbitrary numerical restriction in the law while increasing the selec- tive elements? Various proposals for new selective tests have been made. The Secretary of Labor has sug- gsted certain physical and mental in- véntoriés, aécotiipanied with a veri- fication of the immigrant’s standing in his home community. The United States Chamber of Commerce pro- poses minimum mental, physical, and oral tests, with the additional test of a “demonstrated need for immigrants of a particular kind.’ The extension and administration of approved tests at home by foreign Governments, or foreigtit governtients aided by our officials abroad, have been suggested. The problem is one of the utmost diffeulty. It «an only be said that it must be faced; that we cannot rest satisfied with the law as it stands. THE COTTON SITUATION. More seanning of the weather map and betting accordingly made up the main feature of the cotton market duting the week just past. In some of the growing sections rain, for the time being, is a blessing. In others it is the reverse. Texas continues to be the state the pros- pects in which come in for most attention, and yet the widest dif- ferences are in the various estimates from there. The very great dis- crepancies in the unofficial guesses of the crop help to give especial in- terest to the forthcoming estimate of the Department of Agriculture as of August 25, which will be made public at the end of this week. This will be, as usual, preceded by a number of private ones which, if they run true to form, will show am aggregate variation of a million baléss or so. But the official astimate will! have more value than digithose which, also rose in price. the season is and the one a month later will come still nearer the actualities. The cotton carry- over is figured at 2,087,919 bales. Domestic consumption during the last was 6,664,710 bales, exclusive of linters, an increase Of more than 750,000 over the previous year. The drop in exports, however, of 1,- 361,050 bales overcame this and re- sulted in a net decrease in consump- tion of 600,000 bales. In July the domestic consumption was 80,591 bales less than in June. August will doubtless show another decrease be- cause of curtailment of production by the mills, which are not eager to turn out goods that are not selling at a profitable price. During the last week, however, printcloths and other gray goods were more active at ad- and bleached cottons Trade in colored and printed fabrics still leaves much to be desired. Duplicate orders con- tinue to come in for Fall underwear, but Spring offerings are yet neglected measure. it, because advanced, preceded further year vancing levels in great PASSING THE BUCK. An act was performed within the last thirty days that is worthy of immortalizing an obscure serving maid who rose to a glorious height of self-sacrifice in the performance of her individual responsibility. Sadie Vasso, a 17 year old nurse maid of Syracuse, discovered fire in the bedroom in which her two charg- es, Mary, aged 5, and George, aged 1, were sleeping; passing through the fire she safely removed the children and returned to beat the fire out. In this she succeeded at the expense of her own clothing becoming afire atid wrapping herself in a rug with her clothing burned off and her hair burned from ther head she led little Mary to a neighbor’s home, upon the threshold of which she collapsed having breath enough left only to ex- plain that the fire was put out and the children safe. The newspaper account of this truly heroic incident concludes “When she fell unconscious she was taken to the hospital where she rallied just long enough to enquire for the chil- dren before dying.” The world is made up of men and women who rise to every op- portunity and think no task too great or too small to perform with the utmost unction and enthusiasm, or of those slackers who ignore the call of duty to let others do what properly should be done by them. In the game of life individual re- sponsibility, each for himself playing this hand to the limit, is the only alternative to offset the pernicious vet all too prevalent practice of “passing the buck.” 2 MICHIGAN TRADESMAN August 29, 1923 IN THE REALM OF RASCALITY Cheats and Swindles Which Merchants Should Avoid. A leading business official of New- ark, N. J., writes as follows regard- ing the Succulenta Co., Tradesman week ago: concerning which the warned its readers a Acknowledging your letter of Aug. 17, in regard to the Succulenta Co, of 9 Campbell street, our information is that this company is located at 11 Campbell street and is affiliated with the Hen-E-Ta Bone co. and the Fertall Co. So far in our investiga- tion, we do not consider this firm of a character that would justify advancing money to their represen- tatives. Other tenants in the build- ing located at 11 Campbell street state that they know practically noth- ing about the concern and that the office is closed most of the time, and numerous inquiries have been made regarding the firm. The _ postoffice here has received numerous com- plaints similar to yours, and has done nothing in the matter. If you are of the opinion that this is a matter of fraud, we would suggest that you take this matter up with the post- office inspector in Grand Rapids; also the police, so that they can communicate with the Newark of- ficials. Pending investigations, the Trades- man suggests that its readers defer having any dealings with J. V. Stone, who represent the Rexola Co-Operative Co., 1318 Olive street, St. Louis, Mo. Neither of the mer- cantile agencies list such a concern at St. Louis and the proposition looks a little fishy on the face of it. claims to The Warren McRae Farm Agency, Box 232, Logansport, Ind., is flood- ing the retail merchants of Michigan with circular letters offering to fur- nish lists of people will loan money on any kind of property on lists of men who seek to purchase mercantile stocks for $1. Recourse to leading business houses of Logansport lead the Tradesman to believe that it ought to warn its readers against having any dealings with this concern, because rumors afloat in Logansport are anything but reassuring. who S2- aiso Tourists to California are filling the coffers of a large number of oil stock promotion companies, many of them of questionable reputation, ac- cording to a report of the National vigilance committee of the Associated Advertising Clubs of the World. A representative of the committee has been in the fields around Los Angel- Long last three weeks, observing the ease with which unscrupulous able to snare their victims. es and Beach for the promoters are rides to the fields, with and doughnuts thrown in, are the tempting bait by which the sucker is induced to spend five hours as the guest of promoters, who appear to be interested in his desire tto see California but real purpose is to get his name on the dotted line of a contract for the pur- chase of stock. The feverish activities of the oil fields now rival the beaches and scenic beauties of California as an attraction, and the solicitors, who stand as far out on the sidewalks “Free bus coffee, sandwiches, whose as city ordinances will permit, em- phasize that there is no cost, no obligation, not a thing in the world but the pleasure of a ride through peach orchards and orange groves. “Once in the oil fields, however, continues the report, “and the tourist finds that there is reason for all this hospitality. He discovers him- self in a tent under the spell of a lecturer who paints. pictures’ of wealth and luxury that are talmost hypnotic in effect. Lacking know- ledge” of the technical side of the oil industry, the tourist is all too prone to believe whatever the lecturer says, and the sight of a forest of derricks in the distance, with others scattered around nearby, is all that is needed to spin the web completely around wallet or check . book. “High powered salesmen are on hand to point the way to the dotted line, and then as soon as the newly made stockholders can be_ hustled into the bus they are on their way back to the city, while the promoters remain behind to count the cash, rub their hands with satisfaction, and call it another good day. “Investigation of the claims made by many lecturers and salesmen dis- closes that misrepresentation is a common practice. Deception is wo- ven with truth and figures are juggled almost without limit. The sucker lacks advertising literature to which he might turn for reference after learning that he had been deceived, and the average memory is not good enough to recall the cleverly qualified statements to the satisfaction of pub- lic officials who would be glad to prosecute if dependable evidence were available. It is an unusual condition, perhaps the most unusual in the his- tory of promotion. There has never been a better illustration of the saying that a sucker is born every minute, and between the hours of 10 and 4, when the oil busses operate in the fields adjacent to Los Angeles and Long Beach, scores of these same suckers are fulfilling their destiny.” —_-—_-+-_~>-~><——— Business in Women’s Gloves. Short French cuff gloves in both glace and suede are the best selling novelties with one prominent manu- facturer. The glaces are mostly in black, trimmed with white, although beaver, medium gray and-~ golden brown are popular shades. The suedes are preferred in grays, mauve and beaver. For early Fall wear the mousquetaire models in all the colors are said to be selling well. There is on all styles slightly less Ornamentation than _ heretofore, due to the shorter length. Gauntlets are still holding their own. There will be a shortage in merchandise later on, according to the manufac- turer quoted on account of the sharp reduction in imports in the last twelve months as compared with the preceding period. Statistics show a falling off of nearly 50 per cent. Prices are stable, and quality is stressed in all lines rather than price. While raw skins are higher, tanners are unable to demand more from manufactures, as retailers balk at any further advances. above MEN OF MARK. W. C. Keeley, Landlord of the New Morton House. “William C. Keeley was born at Hartford, Conn., Jan 20, 1870. His antecedents on both. sides were Yankee, both parents having been born in Massachusetts. He attended the public schools of Hartford, graduating from the High school on the literary course at the age of 19 years. At that time he decided to espouse the thhotel business as a lifetime occupation. Wm. C. Keeley His first employment was in the Merrill Place, at Hartford, where he remained two years. Another year was spent in the United States Hotel at Hartford, when he took the man- agement of the new Marshall Hotel, at Roanoke, Va. He remained in this position two years, when he had an opportunity to become head clerk in the Leland Hotel, at Chicago. Later on he assumed the management of that ‘hotel, remaining at the Le- land altogether six years. The next seven years were devoted to the management of the Julian House, Du- buque, subsequent to which he man- aged the Cataract, at Sioux Falls, S. D., for two years. He then returned to Chicago as owner of the South- ern Hotel, which he managed for eight years. Attracted to Grand Rapids by the opportunity afforded by the New Morton House, he came to this city and closed a contract for the man- agement of the hotel, which will be conducted under the name of the Morton House Company, a corpora- tion to be formed with a. capital of $400,000, Mr. Keeley being one of the largest stockholders. Because of his experience, his ener- gy and his affability, he will un- doubtedly make a brilliant success in this new connection. Mr. Keeley was married June 21, 1892, to Miss Jennie M. Way, of Hartford. They have one son, W. C. Keeley,. Jr.. now 21 years of age, who is treasurer and manager of the National Carbide Co., New York. Mr. Keeley is a Mason, including the Shrine and Knight Templar de- grees. His hobby jis hunting, and but for the fact that he is now getting ready to open the New Mor- ton House, he would be in South Dakota before the end of the month, bagging birds by the dozen. While a resident of Hartford, Mr. Keeley lived only a few doors from Mark Twain, Harriet Beecher Stowe and her son, Rev. Charles E. Stowe. He was also personally acquainted with Rev. “Joe” Twitchell, who was Mark Twain’s favorite preacher and close personal friend. He is familiar with many of the traditions of these famous families and nothing gives him greater enjoyment—aside from the satisfaction afforded by a register full of hotel guests—than to relate incidents in the lives of these noted people to his friends. Personally, Mr. Keeley is one cf the most companionable of men. He is every inch a hotel man and never permits the slightest infraction of rules to escape his attention. He is never “off duty” during business hours, but ‘he makes relax a little at ‘intervals and dur- ing such periods he is “at home” to his friends. He makes friends easily because of his delightful personality and sturdy loyalty, and it is yet to be recorded that he has ever lost a friend through any fault of his own. 2-9 Knit Outerwear Business Good. Reports that are reaching the local office of the National Knitted Outer- wear Association from various parts of the country indicate a_ brighte- outlook for this merchandise for Fall than has been the case for some time. Advices received from the _ Phila- delphia district are especially op- timistic, and one of the prominent jobbers in that city reports sales to date approximating 50 per cent. more than those of the same period last year. Comments heard all the way from yarn dealer to retailer are of the. same tenor—that an excellent season is ahead. The general adop- tion of novelty sweaters by womex and the increasing use of them by men is one of the principal factors that have contributed to improved business in the industry. Brushed effects are the center of attraction just now. ——___>-~—___ Oriental Designs Reproduced. Chinése brasses, reproducing faith- fully the designs of antique originals of the Chien Lung and Kang H’si periods, are offered by a prominent importer. He is now buying not only brasses but many other articles at the source of supply rather than from the jobber in the Coast cities. Although the duty is 70 per cent. on objects of this class, he says he is yet in many cases able to offer them at prices lower than for do- mestic goods. One example is Chin- ese and Japanese porcelain, at present utilized to an ever-increasing extent for lamps and lighting fixtures. Lac- quered ware from Foochow, enameled boxes from Canton, carved teakwod, of which there is a growing scarcity on account of the eight-hour day now in force in many cities in China and ‘Golden Peel rattan furniture are among the other distinctive ar- ticles shown in wide variety. mcst it a point to. August 29, 1923 The Joy of Doing Business. No individual can ever make a success of life unless he loves his occupation. Money of course is es- sential, but large fortunes can never be accumulated if the business is done simply for the accumulation of money. The country would never have been developed if men of large vision and capacity for work did not work for the joy of so doing. For instance, would men like Car- negie, Frick, Schwab, ford and other captains of industry have gone on ac- cumulating money for money’s sake? No, they were in business and are in business for the joy of accomplish- ment, for the joy of doing things, for the joy they get out of building something. Whenever a_ business man thinks solely of money and takes no joy out of the business, he is doomed to be a failure. I believe it gafe to say that all the large for- tunes that have ‘been accumulated have been from the fact that the head of the business ‘has worked for the joy of accomplishment, that money has been a secondary thought. What more of pleasure can a man get out of Itfe than being able to visualize a large business employing numerous people? What more of joy than that which he finds in accomp- lishment and in the realization of ‘his dream? I thave read statistics in which they say that 93 per cent. of business men fail or get into trouble sometime during their life. I some- trmes think that the cause of this is that they do not get the joy out of their accomplishmens. You can have real pleasure and enjoyment out of reconstructing a broken down busi- ness and even if your own affairs get into a tangle, you can straighten them out by still being actuated by the accomplishment of things, and not everlastingly looking at the profit. The joy in business comes from the knowledge that you will reach a certain goal by sheer will force, and as long as accomplishment is the looked for reward, just so long will you derive joy from business. Take Henry ford for instance. They told him he could not pour and cast metals except in a certain way. I believe that the ‘has proven that they were all mistaken. This must be to him more joy and pleasure than any money the may derive from it. He could never have accomplished what he has if he did not get pleasure and joy out of business. The harder the situation, and the harder the job, the more satisfaction and joy there is in it for the man who conquers it. My contention is that a man who takes pleasure and joy out of business can never fail in anything he undertakes, for the reason that he is seeking to build for achievement and the satisfaction of having done something worth while, and this of course requires concentra- tion and hard work. These are the two essentials that might be used to give the definition of business, for without hard work there can be no joy in business and little real pleasure in life. We always cherish any pos- session that we may have gotten . exciting. MICHIGAN TRADESMAN thru hard work. Something given or acquired without work has very little walue in a true man’s eyes. If it were not for the joy of busi- ness, men as soon as they accumu- lated sufficient money to allow them to live a life of ease, would quit, as many do. I ask what under such conditions would become of the in- dustry and development in any coun- try? Surely if Carnegie, and ford and others had stopped when they had sufficient money we could never have had the steel business and the automobile business developer to their present high degree. All of thumanity has benefited by this wonderful up- building of big business. The joy in business is like the joy of an artist, who imagines and puts on canvas the reality of his dreams. Again I say it is not for the money fhe can get for the picture, but for the joy of his accomplishments. This is the gred# force that stands for progress. My contention is that no man can be a good Doctor, Lawyer, Merchant, Manufacturer, Agriculturist Banker or anything else unless he takes joy out of ‘his occupation. I have heard people say they en- joy this show and that show and this food and that food, but I would like to hear all the young men in my establishment say “I enjoy the busi- ness.” For after all there is nothing in the world that men will tire of less than business. The so-called Pleasures of life one soon gets a surfeit of, they finally make thim dis- satisfied because he cannot find new pleasures enough to keep him busy. But a business that is conducted for the joy of doing it is new each and every day. And the coming in con- tact with the human nature of life in all its different phases and having the satisfaction of helping people to achieve and to produce, and _alto- gether make the world better for all mankind, that is the joy that lasts and one ‘can never get tired of doing these things. I have ‘heard people complaining of losses and I always say to them, “If you will look into the dictionary you will find that the definition of business is profit and loss, and I think that the English Dictionaries have it loss and gain. Now if we didn’t have losses in business and it was all gain or all profit we surely would have to change the name—the definition would be wrong. Therefore it is necessary for us to have losses, in order to maintain the word business. ‘Without losses, I venture to say that the business would not be nearly tas enjoyable or It would be like a game of solitaire. If you succeeded in winning every time, you would soon stop because there would be no joy in doing anything that was so easy. It is in surmounting the difficult things of life and achieving success that the greatest joys and pleasures are obtained. My advice is to make your oc- cupation a joy and a pleasure; and if the one that you are in does not produce this result, get into some- thing that does. Charles. J.. Webb, Gaining the Customer’s Confidence Selling is a matter of every day life as well as of business. From the cradle to the grave we are continually selling or being sold. We can remember back in our wood-box days, how Dad used to sell us the idea of doing the daily chores on an allowance basis. He had a good approach and he certainly knew how to arouse our interest. He would wait until we were seated around the dinner table, then he would smile knowingly and say: “Mother I have a plan for the boys to make some extra spending money in the mornings and after school. We'll talk it over this evening.” Im- mediately we were all attention and began bombarding him with questions. Before we realized it he had sold us a daily job at a price that never would build spendthrifts. Now the arousing of interest is the second step in every sale. The approach is largely a matter of your appearance, how you act and what you do or say. It concerns the other fellow only in results. When it comes to arousing interest, however, the customer begins to get into the lime light. You get your cue from his answers to the question you ask in, your approach. From then on you must play up to his in- dividual likes or dislikes. Unless the second step is well handled there can be no sale. Gaining the customer’s con- fidence is a big factor in arousing his interest, and that is usually accomplished by showing a real knowledge of the article you wish to sell. You must know what you are talking about and must present your knowledge in an interesting way. Any misstatements or exaggerations are fatal. Enthusiasm and an interesting display of facts are absolutely necessary. Usually the arousing of interest consists of introducing an article and mentioning its principal points of interest. These points are enlarged upon later in creating a desire to own the article. Suppose that in answer to your question—‘“‘What can I show you to-day?” the customer answers this way: “I don’t know that I want to buy anything. I have been buying my groceries elsewhere, but thought I would like to look around a bit.”’ The reply of the keen grocer is: “I am glad you came in because I am always glad to show you my line and the care we take in selecting GOOD GOODS. For instance, here is QUAKER Salad Dressing, the best we have been able to find, after examining some twenty other brands. Or here is QUAKER Powdered Sugar that never cakes.” Or he men- tions some other item which he has taken pride in selecting because of its merits. As you say this you lead the customer through the store and back into the warehouse where you keep your reserve stock in unbroken packages. A walk and talk along these lines is usually sufficient to awaken the customer’s interest and make him curious to know more about the goods you sell. You are then ready for the next step, which is to build up in him a desire to become a permanent patron of your establishment. | WORDEN (GROCER COMPANY Grand Rapids Kalamazoo—Lansing—Battle Creek The Prompt Shippers. 4 MOVEMENT OF MERCHANTS. Houghton—The Mohawk Mining Co. has increased its capital stock from $2,500,000 to $2,875,000. Detroit—The Atlas Foundry Co. has increased its capital stock from $50,000 to $150,000. Stockbridge—O. §S. Chubbuck has sold his interest in the auto parts, accessories, supplies and general gar- age business of the Wheeler-Chub- buck Co. to his partner, Z. D. Wheeler, who will continue the business under his own name. Detroit—The Nichoalds Co., 2978 Grand River avenue, dealer in auto parts and accessories, has increased its capital stock from $10,000 to $30,- O00. Butterfield—Bert R. Plant, whose store building and general stock were recently destroyed by fire, as- sembled stock in an old building and business again within alter the fire. He is now assembling material and pro- poses to erect a new building on the was doing three days old site before winter sets in. Detroit—The Capital Shoe _ Co., 3121 Hastings street, has been in- corporated with an authorized capital stock of $6,000, all of which ‘has been subscribed and paid in, $3,500 in cash and $2,500 in property. Ypsilanti—The Clarke-Augustus Co. furniture, has decreased its capital stock from $18,000 to $12,000. Detroit—The Wilson Woolen Mills Co., 14101 East Jefferson avenue, has been incorporated with an authorized capital stock of $10,000, $1,000 of which ‘has been subscribed and paid in in cash. : Detroit—Joseph H. Ball, 522 Michi- gan avenue, has merged his drug business into a stock company under the style of the B. & 8B. Drug. Co., with an authorized capital stock of $12,000, all of which has been sub- scribed and paid in, $1,000 in cash and $11,000 in property. Lansing—Leland E. Peck has pur- chased an interest in the undertaking’ business of the John E. Wood Co. The business will be continued with- out change in the name. Reese—H. G. Schluckbier & Co. has merged its general merchandise business into a stock company under with an authorized capital $18,000. Detroit—The Bloom Co., 1708 West Jefferson avenue, has been incorpora- ted to deal in fruits, vegetables and farm produce, with an _ authorized capital stock of $20,000, all of which has been subscribed and $10,000 paid in in cash. the same style stock of Lansing—The Flechter Hat Shop store building and installing fixtures, a modern plate glass front with built-in show cases for display purposes. is remodeling its new Vestaburg—Charles Nickerson ‘has closed out his stock of groceries and removed to Alma, where he will be identified with the Republic Motor Truck Co. Albion—R. L. come sole owner of the & Delbridge electric shop. Barag—St. George & DeMarr have leased the Hild building and will occupy it with a stock of automobile Chapman has_ be- Chapman MICHIGAN TRADESMAN parts, accessories and supplies about Sept. 1. Hillsdale—H. G. Gelzer & Son have sold their stocks of groceries, drugs, and bazaar goods to J. M. Stearns, who will take possession Sept. 1. Copemish—Fire destroyed the ele- vator and contents of the Copemish Bean & Grain Co., entailing a loss of about $20,000. The loss on the building is partially covered by in- surance. Greenville—Frank Rushmore, who conducts a grain and produce ele- vator at Amble and has conducted a similar business at Howard City and Harvard for the past six years, has leased the Gleaner elevator prop- erty and will open it for business about Sept. 1. Kalamazoo—Charles Marks, who conducts stores in Marshall and Al- bion, carrying lines of women’s ready- to wear garments, is closing out the stocks at special sale and will engage in the same line of business here about Sept. 1., at 137 South Burdick street under the style of Charles Marks & Co. Marshall—Isador Gutman, who con- ducts a chain of clothing stores in Charlotte and: Battle Creek, has leased the Noneman building here and will open a similar store under the management of Louis Poplin, Sept. 1. Trout Lake—Paquin & Wallbom, dealers in dry goods, shoes, etc., are remodeling and enlarging their store building and making it modern in every detail. Lansing—The Bishop Furniture Co. has opened a basement department in which kitchen furnishings, refriger- ators, stoves, etc., will be sold. Sturgis—The hearing of Charles Buford, charged by the Sturgis Groc- er Co. with embezzlement, commenc- ed in Justice W. I. Ashley’s court at Centerville Tuesday. Buford is said to have stolen and sold goods while in the employ of the company. He denies the accusation and insists the company’s books will prove him in- nocent. Frankfort—C. A. Kiefer, who has conducted a shoe store here for the past 35 years, died suddenly in Lan- sing, following an operation. Detroit—Lauos J. Remington, auto- mobile 5232 Grand River avenue, has filed a petition in volun- salesman, tary bankruptcy with liabilities of $34,599 and assets totalling $248. —___-—-—___ Manufacturing Matters. Watervliet—The Ashton Equipment Co., of Chicago, has obtained an op- tion on the old canning factory and soon will erect a $50,000 cement block building, 60x100 feet in size Fifty men will be employed within a month. Detroit—The E-N-E Patents Hold- ing Corporation has changed its name to the Perfection Engineering Co. Grand Rapids—The Calendar Pub- lishing Co. has changed its name to the G. J. Haan Calendar Co. Holland—The Weller Nurseries Co. has increased its capital stock from $30,000 to $60,000. Bridgman—The Tirrell Manufac- turing Co., spraying machinery, has increased its capital stock from $80,- 000 to $150,000, Raco—The George Kinsells Co. has been incorporated to deal in general merchandise at retail, with an author- ized capital stock of $7,000, all of which has been subscribed and paid in in cash. Greenville — Langman & Stone, dealers in women’s ready-to-wear gar- ments, have dissolved partnership and the business will be continued by Mr. Stone, who has taken over the inter- est of his partner, under the style of the Style Shop. Detroit—The Rock Products Manu- facturing Co., 2390 Livernois avenue. has been incorporated with an auth- orized capital stock of $12,000 com- mon and $3,000 preferred, of which amount $1,200 has been subscribed and paid in in cash. Lansing—The Mills Garment Co., Inc.,- 108 South Washington, has been incorporated with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in. cash. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Aug. 21—On this day was held the first meeting of creditors in the matter of Bror Emil Nystrom, Bankrupt No. 2322. The bankrupt was present in person. Certain creditors were present in person. Claims were proved and al- lowed against the estate of the bank- rupt. The bankrupt was sworn and ex- amined by the referee without a report- er. It appeared that the estate con- tained no assets other than exemptions, so that the final meeting was closed and the case returned. On this day also were received the schedules, order of reference and ad- -udication in bankruptcy in the matter of Conrad M. Holmen, as People’s Mer- cantile Company, Bankrupt No. 2330. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of the village of Whitehall. The business of the bank- rupt is not indicated in his schedules. The assets are listed at the sum of $1,584.19, of which $35 is claimed as ex- empt to the bankrupt, with liabilities in the sum of $4,062.43. Funds have been written for as the assets are of such nature as to be of doubtful value, and when such sum has been paid the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: H..B. Carleton, Whitehall $200.00 Frank Morrison, Whitehall _______ 6.00 Robert’ Merhel; Chicago ____...__ 20.00 Paul Haren, Whitehall 20.00 Bs Masure, Whitenal 2: 30.00 ind. Nelander, Whitehall 30.00 Henry Hahn, Whitehall & 47.50 Otto William, Whitehall =: .. ._ 30.00 Thorsen Iversen, Whitehall ______ 7.86 Manie Oleson, Whitehall ________ 39.00 Chas. A. Johnson, Whitehall ____ 8.50 i’. G. Swensen, Whitehall. 9.30 William: -Schultz, ,Whitehall ______ 31.62 i.. Segerquist, Whitehall ________- 14.00 August ‘Wadstrom, Whitehall ____ 11.50 August Waldrom, Whitehall _____ 11.50 August Waldren, Whitehall _____. 10.45 Wiliotant Whitehall 2. 8000 M. Zump, Whitehall 0 2 4.00 Jim Marrell,, Montapue 2.2 50.00 Frea Farber, Whitehall =...) 20.00 Carcer Edlund, Whitehall ________ 30.00 Besser Edlund, Whitehall ________ 30.00 John Anderson, Muskegon Hts. __ 25.00 Gistaf Alstedt, Whitehall ________ 30.00 boric: Brogren,: Whitehall... 27.00 Robert Christopherson, G. R. ____ 50.00 Chas. Carlson, Whitehall —_______ 14.24 Knute Campbell, Whitehall ______ 30.00 John Balstrom, Whitehall ________ 27.50 Abbie Gustafson, Whitehall ____-- 14.40 Klent & Proce, Muskegon —_______ 15.45 Muskegon Candy & Supply Co., Waiskeron 44.00 Union Match Co., Minneapolis ~-__ 17.28 I. Van Westenbrugge, Grand Rapids _ 8.40 Glidden Nut Butter Co., Chicago 11.70 ih.+ teren, Muskegon 2.0. 52D Harry Meyer, Grand Rapids ______ 7.48 Wetzel Bros. Ptg. Co., Milwaukee 17.50 Bottling & Beverage Co., Muske- 1 OR eile Seat ear pee ea RS wee 11.50 M. Piowaty & Sons, South Bend 16.39 Peoples Milling Co., Muskegon__ 22.34 National Grocer Co., G. R. _.._. 431.15 Geidernen Bros., Inc., Chicago _ 124.90 Independent Packing Co., Chicago 24.45 Day. Bergwall Co., Milwaukee __ 1.33 C. Benson Chicaeo: 220 40.00 B. Westergaard: & Co., Brooklyn 30.00 Piowaty Muskegon Co., Muskegon 43.06 White Lake Creamery, Montague 90.02 Grand Rapids Grocer Co., G. R. 117.00 Chas. Ohrenberger, Montague____ 11.34 Quackenbush Baking Co., Whitehall 324.00, Jim Farrell, Whitehall ~-....--.. 200.00 August 29, 1923 Gust Bidhimd, -Whitehall — - = 33.00 Paul Campbell, Whitehall _.----.. 940.00 Gustaf Alsted, Whitehall —_.___-_ 200.00 State Bank of Whitehall —___.-_- 400.00 Aug. 21. On this day were received the schedules, order of reference and adjudication in bankruptcy in the mat- ter of William H. Redding, Bankrupt No. 2329. The matter has been referred to Benn M. Corwin as’referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids and is a retail grocer. The schedules filed list assets of $440.55, of which $285.00 is claimed as exempt to the bankrupt, with liabilities in the sum of $899.60. The coourt has written for funds and upon the arrival of the same the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: City of Grand Ranids 2.2002 -2 02. $ 5.00 Lewellyn & Co., Grand Rapids ~~ 108.23 Li. «& Ta. Jenison Co.,. Jenison... 5.04 Speciaity Candy Co., G, BR. 222-5 7.50 Menno Hunsberger, Grand Rapids 5.00 Tunis Johnson Cigar Co., G. R._- Extract Co., Grand Rapids 2.20 Smith Vanden Berge Cigar Co., G. R. ~~ 45.21 Henry Freudenberg, G. Bee eee aes 5.3 Worden Grocer Co;, G. BR. 22.2 39.43 Ellis Bros. Co., Grand Rapids ..-. 37.15 National Grocer Co. G: BR. —-_.-- 48.19 Rysdale Candy Co., Grand Rapids 71.59 M. J. Dark & Son, Grand Rapids 11.80 Katz Market Co., Grand Rapids. 7.24 McCarty Candy Co., Grand Rapids 6.2) Vinkemulder Co., Grand Rapids__ 5.15 Anderson Bros., Grand Rapids 5.40 Valley City Milling Co., G. R. —_ real C. J. Witkop Grand Rapids 22. 21.49 Ferris Coffee House, Grand Rapids 19.1) Switt & Co., Grand Rapids —_.--— 28.83 Hekman Biscuit Co., Grand Rapids 47.4) Woodhouse Co., Grand Rapids___. 121.:9 Wilson & Co., Grand Rapids __-- 5.05 Abe Schefman, Grand Rapids ---_. 9.91 Samuel Meretsky, Grand Rapids__ 25.00 Butterworth Hospital, G. R. — 74.50 Dr. G. L. Me Bride, Grand Rapids 100.00 Aug. 22. On this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of John Scott, Bankrupt No. 2331. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of the city of Petoskey. The occupation of the bank- rupt is not noted on the schedules. The assets of the party are scheduled at $20,- 580, of which $2,040 is claimed as ex- empt to the bankrupt, with liabilities of $18,739.93. The first meeting of creditors has been called for Sept. 13. A list of the creditors of the bankrupt is as fol- lows: Chillion L. Smith, Petoskey Bank of Svar ee 4680.00 Roscoe Mackay, East Jordan ___. 800.00 Peoples Bank, Boyne City ~__~----4500.00 First National Bank Boyne City__3000.0) Henry Wood,. Charlevoix ....-.-. 786.0) Ford Implement Co., Gaylord ____ 365.0) . $300.09 Stanley Polus, Wlmira 2. 20 25.09 Weaver Hardware Co., Elmira __ 325.00 Joe. Baamk, Blmira 2 G00 Northern Auto Co., East Jordan_. 290.60 Herman Myers, Boyne Falls ___. 250.00 Boyne Falls Bank Boyne Falls____ 151.93 Herman Jaffe, Boyne Falls ______ 100.00 Gropuski. Bros... Boyne Walls... 325.(0 is Parker, Beyne City 2 193.00 N. 3: Bovik, Boyne City... 3 63.00 WW. 2. Priplett,. Boyne City 22. 16.00 W.oM. Healy Boyne City = 8 25.00 Harry Sayies, Boyne City: 30.00 Atwood Schaeffer, Boyne City ____ 425.00 Jonn Getty, Boyne City .... -.. 105.00 Boyne City Hdwe. Co., Boyne City 155.00 J. .M. Farris, Boyne: City...) | 8.00 gonn Major, Boyne City 2.250 364.00 Heaton & Hooper, Boyne City —~ 500.00 Bremeyer & Bain, Petoskey —_____ 66.00 S. ©. Smith, Petoskey 2 1009.0) Harl Stafford, Boyne City... 47.00 Aug. 24. On this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of John W. Teets, Bankrupt No. 2334. The matter has been referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of Grand Rapids and is a workman by occupation. The schedules filed list assets of $185, of which $150 is claimed as exempt to the bankrupt, with liabilities of $1,628.05. The court has written for funds for the first meeting and upon receipt of the same the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: Carrie Schumann, Grand Rapids__$889.09 Industrial Mortgage & Investment Co; Grand: Rapids: 2302) ee 50.00 Standard Auto Co., Grand Rapids 11.70 Leo J. O’Riley, Grand Rapids ____ 175.C0 M. R. Rubber Co., Grand Rapids —__10.65 Reliabie Clothing Co., G. R:. 2. 11.00 Moon Dake Ice Co., G. BR. oo 7.41 S. B. Thomas, Grand Rapids ____ 116.10 tuggles & Pease, Grand Rapids. 9.00 Automobiice Tire Co.) GR. 31.50 Tennis Transfer, Grand Rapids.._ 8.70 Amon Coal Co., Grand Rapids. 9:00 Mary Connell, Grand Rapids _____ 44.00 Leo Babcock, Grand Rapids __.._ 100.00 Harl J. Lossing, Grand Rapids ___ 88.00 O’Brien Bros., Grand Rapids ____ 25.00 Hread: Chattam, Detroit 2). 42.00 _—— oa Remember, the greatest of buildings rise only one brick or one beam‘at a time, August 29, 1923 MICHIGAN TRADESMAN Essential Features of the : Staples. Sugar—An improvement in the de- mand for refined sugar Tuesday was said to have caught some of the re- finers very short of raws, and none with anything to speak of. There is consequently a considerable buying interest displayed and, with offerings on a small scale, everything available on a basis of 4%c cost and freight is quickly absorbed. Wednesday the New York refiners advance their quotation on granulated %c—from 8%c to 834c—in consequence of which local jobbers increased their price from 8%c to 8%c. Tea—There is a good run of orders from the country for, all descriptions of black teas and a fair demand for greens, but there are no special de- velopments, the trade seeming to be awaiting advices from primary mar- kets. Coffee—The local market remains quiet for the most part. It is so nar- row that orders either way readily in- fluence prices. Grocery Canned Fruits—Neither in spot nor future California fruits is there being displayed any notable degree of inter- est. Perhaps goods in the latter posi- tion would get some attention if packers would modify their views on prices, but that they have consistently refused to do up to the present time. Spot goods are feeling the competition of abundant and relatively cheap fresh fruits, and even pineapple is reported to be a slow seller at present. Dried Fruits—Prunes are in de- cidedly better shape than they were as late as ten days ago. While details are lacking, there is little doubt that a very considerable part’ of consigned stocks have been taken out of this market, either by consignments or actual sales to Europe and interior distributing points in this country. Also some spot stocks in other hands, particularly of Oregons, have been cleaned up. Local jobbers are mani- festing little or no interest in prunes on the spot or for shipment from the Coast out of old or new crops, but nevertheless the market appears to have a better tone than has been evi- dent for a long time past. Buyers are not satisfied apparently that apricots are as low as they might be, and while they may act upon the brokers’ sug- gestion to make bids, are placing no orders. On the other hand, Coast in- terests are showing stubborn resist- ance to efforts making to bring about a further decline. Raisin peoplé assert that business is very satisfactory on good orders from wholesale and bak- ers’ supply houses, which have re- sulted in a material reduction of spot stocks. Future currants have lost much of the firmness induced by labor troubles in Greece, since the strike which threatened to seriously inter- fere with shipments is now reported to be ending, if not actually called off. Moreover, reports have been received from unofficial quarters in Patras that the retention is to be the smallest in years, probably not over 15 per cent., owing to the great damage done to the crop by rains. Canned Vegetables—Peas and corn are admittedly scarce in both first and second hands, the former being the subject of very much more attention than the latter. Doleful reports from packing centers in all parts of the country concerning canning crops and predictions of very short packs based thereon fail to stimulate buying in- terest in futures. Thus a unanimous conclusion arrived at by Southern packers, as disclosed in advices to brokers and literature sent broadcast by members of the canning industry, including the most responsible, fail to all outward appearances to convince buyers that they will not be able to get all the tomatoes they want when- ever they want them, and on terms more favorable to themselves than those that are now being offered. Yet statements made by reliable authori- ties, including brokers who have made personal investigations of crop conditions in Maryland and Delaware, are all of the same tenor; that is, unless the weather is unusually pro- pitious during September and October the pack of good standard tomatoes promises to be a very short one. Similar reports are made concerning corn, and upstate they talk of an im- pending failure of refugee bean pack, that crop having been further en- dangered by the late cold weather, which in some districts was ac- companied by light frosts. Canned Fish—While buyers are waiting for the prices on Alaska sal- mon to be announced*by the Associa- tion probably late this week, or pos- sibly not until after labor day—some of the independent packers who a while ago put out prices that made apparently no appeal to buyers, have cut them 5c a dozen, or to $2.20 for red and $1.20 for pinks, without any more gratifying results. The spot market for all kinds of salmon is very quiet and somewhat unsettled, even fancy Chinook failing to get much attention, notwithstanding reports from Columbia river packers of a very poor fishing season. Tuna fish seems to have been completed by the big packers at least, and to their full satis- faction. It is now understood that they will make no further offerings until their pack is finished. Nuts—There is little going on in this market, although trade on the whole is perhaps as good as the aver- age for this time of the year. There are persistent reports that Brazil nuts are to be much higher, but buyers do not seem to be impressed by them. a New Type of Deerskin Glove. A glove of deerskin, for men, is one of the latest-and best selling novelties of a large manufacturer. The leather resembles pigskin in its color, a dark cream, and soft texture, but has not the objectionable feature characteris- tic of the latter, the bristles which it was impossible to remove éntirely. The deerskin is in reality the same as buckskin, but is tanned like. cape leather with the grain side out. An- other desirable feature is that it can easily be washed. The glove. has -a very smart appearance and is finding great favor with exclusive ‘haber- dashers. It retails at about $5. .The staple capes, mochas, and: buckskins, it is said are selling well. == Review of the Produce Market. Apples—Wealthy’s, ‘Transparents, Duchess and Red Astrachans, bring $1 per bu. Bananas—9c per Ib. Beets—$1 per bu. Blackberries—$2.50 per crate of 16 qts. Butter—Local jobbers hold extra at 43c in 63 Ib. tubs; fancy in 30 Ib. tubs, 45c; prints, 45c. They pay 25c for packing stock. Cabbage—$1.40 per bu. for home grown. Carrots—$1 per bu. Cauliflower—$2 per doz. heads. Celery—50c per bunch for home grown; $2 per box of 4 doz. bunches. Cucumbers — Home grown _ hot house, 75c per doz. Cocoanuts—$6.25 per sack of 100. Eggs—Local jobbers pay 28c for candled fresh, cases included. Garlic—35c per string for Italian. Grape Fruit—Fancy Florida sells as follows: S05 $4.00 AG 4.50 ee 4.50 Grapes—California Tokay, $4.25 per 4 basket crate; California Malaga, $3.25 per crate; 4 lb. basket of blue varieties, $3 per doz.; 7 lb. basket ditto, 38c per basket. Green. Beans—$1.50 per bu. for either string or butter. Green Onions—25c per doz. bunch- es for home grown. Green Peas—$3 per hamper. Honey—26c for comb; 25c_ for strained. Lettuce—In good demand on the following basis: Colorado Iceberg, per crate-_-$6.00 Home grown head, per box_--- 1.50 tee per te 1.00 Lemons—The market is now on the following basis: O00 Sunkist 2 $11.00 S00 Med Ball: 920 os 10.50 S60 ‘Red Balk 222 9.50 Musk Melons—Osage sell as fol- lows: Pee $1.75 We et 2.00 ee 2.25 Eroney Blew 62022 es 329 Oranges—Fancy Sunkist Valencias now: quoted on the following basis: We $6.00 eo 8 *F. 6.50 oo 90 A 8 6.50 Bee a 6.00 Bee es 6.00 Be 6 5.50 Peaches—$3@3.50 per bu. for home grown Yellow St. Johns. Pears—Sugar, $2 per bu.; Bartlett, $3.50. Onions—Spanish, $2 per crate; “Walla Walla, $4 per 100 lb. bag. Plums—$3 per bu. for Bradshaw; $2.50 per bu. for Lombard. Potatoes—Virginias are now selling $6 for 11 peck barrel; home grown; $1.50 per bu. Parsley—50c per doz: bunches. Peppers—Home grown, $2 per bu. Pickling Stock—Cukes, 20c per 100; white onions, $1.60 per 20 lb. box. Poultry—Local buyers now pay as follows for live: Dien fog...» 14c ees TO 20c eee 2 26c 5 Radishes—30c per doz. bunches. Spinach—$1 per bu. for home grown. Sweet Corn—40c per doz. Tomatoes—7 lb. basket of home grown hot house fetch 60c; $1.25 per Y% bu. basket. Turnips—New, 50c per doz. bunch- es. Watermelons—50@75ce each for either Georgia or Florida. Whortleberries—$3 per 16 qt. crate. —_.---___ Higher Prices Due for ‘Wheat. Written for the Tradesman. Futures have advanced approxi- mately 5c per bushel during the past two weeks; cash, on the other hand, has advanced 10c for the choicer This advance, however, has been scored a little early confidence on the part of the trade, generally grades. to develop as the lowest prices have prevailed during the period when the visible supply is the greatest, which is generally during August and Sep- tember when the full weight of soft, hard winter wheat and spring wheat crops are felt during the height of their movement. While wheat is sold under cost of | production, the export demand is still light and it would appear inadvisable to purchase for too distant shipment just at this time. If, however, the market should re- act 10c per bushel or get back to the low point for the crop year, heavy buying is advisable and undoubtedly would prove very profitable. Indications are that wheat will bring considerably better prices later in the year after the weight of the early movement of the crop is over. At present prices, it appears advisable to buy rather conservatively. How- ever, within thirty days, the complete story of production for this crop year will be known and traders will be in position to judge more accurately as to what action is best to take with reference to purchases of both wheat and flour. There is a considerable quantity of inferior wheat this year, particularly in the Southwest; consequently choice grades are bringing rather sharp premiums. Lloyd E. Smith. —_—_—_.- > ____ Adulteration of Platinum. Concerning assertions that platinum jewelry is being put on the market in an adulterated state, reports have been received of the assays made of five alleged platinum mountings at the instance of an executive of the Illinois Retail Jewelers’ Association. Each of these mountings was pur- chased in a different place, and all of them showed palladium, gold and silver used with the platinum. The actual platinum content of the first mounting was 17.4 per cent. The second contained 19.8 per cent. plati- num; the third, 26.9 per cent.; the fourth, 19 per cent. and the fifth, 14.2 per cent. All of the mountings were purchased from small jobbing houses, and each was represented as containing 90 per cent. platinum. —_~. When you get a sale all made but taking the money or charging the ac- count don’t make any mistake then and lose the profit. 6 Make the Customer Glad He Came In It costs you money to get a Cus- tomer into the store—for lawdy’s sake make him glad he’s there when he comes. Some folks will ask how comes that statement that it costs a retailer money to get a customer to enter his store—he does not give a customer anything for coming? Correct—he doesn’t pay a customer a cent for making the trip. But he pays rent, light, clerk hire and a dozen other bills to provide a set-up to encourage the customer to come and spend his money with him instead of with some one else. If he didn’t lay out this money— provide this set-up—the customer wouldn’t come. If his daily expenses for all the things enumerated are, say $25 and 200 customers enter his store in a single day, each customer costs him twelve and one-half cents. : If only 100 came in, each has cost him an average of 25 cents. The fewer who come into the store the higher the cost per capita, and the more that come in the lower per capita cost. Like the air we breathe, the over- head is always with us and we Ccan- not escape it any more than we can escape death. The Big Idea being to get folks to come in, so as to lower the over- head average per customer, the mer- chant on his toes for business will take large pains to see that none who comes in is sorry for his com- ing and through neglect, inattention, discourtesy or other cause is per- suaded to leave feeling aggrieved. Some retailers with fine merchan- dising sense have solved this prob- lem; some haven't. There is a certain western hard- ware dealer who has solved it beauti- fully, and who prospers in propor- tion to the friendly service rendered, affirming that it pays. At one end of this man’s store, he has built an office on a mezzanine floor over- looking every section of the store. Sitting at his desk in this mezza- nine, he is in constant touch with everythng that goes on below. If a customer is observed standing about like a neglected wall flower, he touches a buzzer connected with the nearest unoccupied clerk and gets him on the job immediately. Prompt service is his big idea of satisfactory service—folks who have to wait may change their minds and leave. If a customer is petulant, displeased complaining, and the clerk waiting on him is apparently not succeeding in adjusting the difference to his complete satisfaction, from. his post of observation the merchant is able to perceive that fact and see that the store manager or some One else competent to handle the situation is sent to the counter at once—in_ this store satisfaction is guaranteed and the customer always right. There must be no friction with customers. The store wants the customer to come back—wants him to feel that it is a friendly place to buy anything he needs—no fuss, no trouble, no question about adjustments| when needed. MICHIGAN TRADESMAN Which, brother, is sound business psychology, whether the customer is all wool or just a simple chronic crank with a nerve of brass and a mind of pin-wheels. If after making a purchase, a cus- tomer asks credit—is unknown to the clerk—may be a Government em- ploye strapped until next pay day— quietly, unobtrusively, the boss is ad- vised. He looks him over, consults his credit records, asks a few simple questions, and okays the request if it looks good to him. He can only sting him for one small bill of goods—he can take a chance. If he doesn’t pay, he can- not get any more—invariably he pays. The store has lost relatively little through this form of customer courtesy. If one of the clerks goes asleep on the job and neglects to keep the counters and tables in the center of the store clean and well trimmed, a buzzer from the mezzanine wakes him up quickly and gets him mov- ing. The store must be spic and span at all times—all alibis, excuses and stalls being contraband and not accepted. When the boss is on his _ toes, watching every minute everything that goes on, business is bound to move smoothly and the good-will of every man, woman and child who enters the door conserved and the store assured that they will come back. It costs money to get a customer into the store—for his sake and your own, try to make him glad he is there—it pays. ——_2-~—___ Satisfaction For Everybody. A very angry Detroit man entered his lawyer’s office and made known the fact that he had called upon a debtor and asked him to pay a bill of two dollars and seventy-five cents, but had been abused for his pains. Now, he wanted the lawyer to take steps to collect the account. The attorney demurred. He point- ed out that the bill was for so small an amount that it would cost tHe whole sum to collect it. “I don’t care,” said the angry man, “T don’t care if I ever get a cent, so long as that fellow has to pay it!” Whereupon the lawyer wrote the debtor a letter, and in a day or two the latter appeared in high dudgeon. He did not owe any two dollars and seventy-five cents and he would not pay. “Very well,” said the lawyer, “then my instructions are to sue. But I should hardly think it would pay you to stand a suit for so small a sum.” “Who will get the money if I pay it?’ demanded the man. The lawyer was obliged to confess that he himself would. “In that case, I’ll pay,’ said the debtor. “If Jones isn’t going to get it, I am perfectly willing to settle.” ——-...-s———— Who Wouldn’t? “T shall ‘have to give you ten days or $20,” said the judge. “T’ll take the $20, judge,” said the prisoner. | A coffee is known by the customers it keeps That is why Seal Brand is the best-known coffee in the country Chase & Sanborn CHICAGO , i, F ui FRANKLIN said:— “IF you would know the value of money, go and try to borrow some.” Real money can be made by the retailer right now, who gives the proper time and attention to induc- ing his customers to “PRESERVE THE FRUIT”. The Franklin Sugar Refining Company PHILADELPHIA, PA. “fA Franklin Cane Sugar for every use’’ August 29, 1923 August 29, 1923 Facts Gleaned in the Seed Business. If the roots of French endive are buried in sawdust under the green- house benches there will be no waste in trimming from earth stain. Ap- parently the sawdust is stainless and the sprouts come out beautifully without waste. Sometimes the tomato vines and pepper bushes are full of half-ripe fruit when frost is due. By pulling the plants and hanging them up by the roots in a cool cellar the green fruit will mature. My latest date for tomato was January 3rd and they tasted at least as good as the south- ern grown does at that time of year. It is highly important that some seeds germinate as early as possible in order that the crop may fully. mature before frost. If radish is sown in the same trench with salsify or parsnip, the latter are greatly aid- ed to come through, particularly if a rain has beaten the ground down before the seeds have had time to come up. The radish lifts the lid so to speak. Radish and lettuce are also a good combination, more es- pecially as a time-saver, as the let- tuce is only getting a good start when the early radishes, which should be used, are pulled and eaten. If a good sprinkling of tobacco dust is first sown in the trench and_ the seed put into that, root maggot is re- pelled as well as root aphis, the latter being apt to infest the lettuce. There may still be some sections of the country where it is unneces- sary to spray potatoes for anything but the Colorado potato beetle. If a row is left every rod and planted two or three weeks later this row will be younger growth than the rest of the field and beetles will con- centrate there and only one row needs spraying instead of five or six. Lima beans can be made a profitable crop if they get an early start. Opening a trench the day be- fore planting, say four inches deep, and planting the beans, eye down, just under the surface, will enable planting two weeks sooner as the ground warms near the surface first and then when the plants permit, the trenches are filled and the roots are down where they belong and the tops are all up. Pole limas can be profitably started in the hot-beds in pots, a start of a month adding great- ly to the yield. To fertilize intelligently one must keep two things in mind, the effects of the chemicals used and the needs of the plant. In general, nitrogen or ammonia produces the leaves and stalks, potash makes the root and toughens the stalks and phosphorus produces the seed or fruit, more properly speaking. But we must also bear in mind that some plants produce their crops the first season and others the next. It is therefore unprofitable and unsatis- factory to fertilize peonies before they flower in the spring, because they are making the flower buds the previous summer, and it is during the summer that such plants should be fertilized. If all plant growth is studied and then fertilized according- ly, much better results will be ob- tained at less cost. MICHIGAN TRADESMAN It is quite remarkable how an ex- cess of nitorgen in the soil which will produce abundant leaf crops and empty pear pods or marbles instead of potatoes. You can turn the tables by a sufficient addition of phosphorus and potash. These seem to over- balance the excess of nitrogen and instead of what would seem to be making the soil too rich is really taming down. One point in the whole field of fertilizing that has not been well worked out is how much fer- tiizer a plant can really absorb. More would be more or less of a waste. There are a few things that might be here recorded, but they should be taken for what they may be worth. It will be easy to prove their correctness. The so-called moth balls are said to repel the cucumber and squash beetles, if one or two are put in each hill. Bone meal, dusted on the leaves, I know, will dc it, until washed off. An onion set, alternated with an aster. plant is said to repel the black aster beetles. Digging borers out of peach, plum and cherry trees is a tedious job. A very much simplier and quite as effective a way has been found that will do less injury to the tree. By putting a few drops of aqua ammonia on a bit of cotton “and inserting it into the opening, the borer has made, as evidenced by the gum _ around the wound. The ammonian will eva- porated and suffocate the pest with- out injury to the tree. If the gum appears again, it is a sign that the borer was not reached and another application is necessary. But if it is thoroughly done, one application is effective. In the above there is probably something for everybody to follow with profit, Some of it may be suitable only for my particular loca- lity, but it all impresses me with the great fact that many people are gardening with brains and new things and new ways of doing things are constantly coming to light and it is showing the true gardening spirit to pass on discoveries, that others may profit by them—a spirit sadly lacking in almost every other line of human endeavor. €..E— Kendel. ———_# ++ Interest in Silk Gloves. Among the few Spring lines in which any great interest has been shown is that of silk gloves, accord- ing to a leading manufacturer. Buyers apparently feel that last season’s demand will be repeated and are taking no chances on a shortage of merchandise and on late deliveries. Some preference for the longer gloves is indicated, although varied sleeve styles will insure a demand for practically every length. The fancy lines are said to be_ bigger than ever before, and embroideries, laces, cut-out and hand-painted ef- fects wll be shown in more artistic combinations than ever. Prices are stable, being about the same as the closing prices in the Spring. ~~ There may be players who put up a better game when they are angry, but it does not work that way with most of us. Michigan State foes os | eee HE PROMOTION of agriculture, which means certain increase in profits for the farmer, is the big idea back of the Michigan State Fair. This great exposition is the clearing house of agricultural knowledge. Here the state and federal governments, agricultural insti- tutions, practical farmers display their latest discoveries. The great yearly growth of the fair during its 74 years of life is powerful testimony to its value as an educational institution. $50,00 FREE SHOWS This year will see probably the greatest pro- gram of entertainment ever witnessed. A $50,000 FREE ATTRACTION sched- uled is one of the ‘“eye openers. ”’ Auto races and horse races. The world’s greatest trotter, Peter Manning. Two stupendous fireworks spectacles, ‘“The Burning of Smryna”’ and “‘India,’’ Educa- tional and inspiring! Ballonists will race from the clouds in para- chutes. Every dive a thrill. Three famous bands and many other big acts. Many Other Features Police dogs running down ‘‘criminals’’ will be one of the startling features of the all-breed dog show. The lectures at the art exhibit will tell you how to make your home and yard beautiful. There you will see how artists work from living models in their studios. Twenty great shows on the ‘‘Midway.”’ tractive and packed full of fun. Clean, at- And scores of other activities, any one of which is worth coming many miles to see. At DETROIT August 31 to September 9 MICHIGAN TRADESMAN August 29, 1923 WHY WE BALK. Shortly after the Kaiser’s war this country was shocked to learn, from authoritative sources, that many, many thousands of the young men, when summoned to defend theid country, had proved to be rather dumb. Some, it seemed, couldn’t read or write. Others, it was shown by statistical charts, were capable of about one idea in twenty-four hours, weather permitting. Made bolder by the interest which these statements aroused, other in- vestigators presented additional facts. It seemed that in addition to the il- literates, and the ultra stupid, there were others who could carry out only very simple orders if issued in words of one syllable, in a loud voice. Matters went on from bad to worse, and eventually it developed that there were morons abroad in the land. More education and better educa- tion, cried those who felt that some- thing ought to be done about it. But what? More and more of these tragic charts continued to appear with increasingly distressing averages. Thousands of size 7 straw hats, it seemed, were shading eight-year-old intelligences. The climax was reached when Dr. R. B. Von Klein Smid, President of the University of Southern California declared in an address at Los Angeles recently that 96 per cent of the people of the United States are be- low the accepted standard of intel- ligence! When it was only a few hundred thousand it seemed worth while to take up the task. Even when it threatened to become a mil- lion we did not lose hope. But at 96,000,000 we balk. Wouldn’t it be better to change “the accepted standard” than to struggle against such an unwieldy mass as that? Sup- pose the 96,000,000 resented it. Then where would we be? SITUATION IN WOOLENS. A week from Tuesday the auction sale at London of Colonial wools will be resumed. The consignments for the series consist of 230,000 bales, of which 70,000 are the Bawra pooled stock. While there appear to be differences of opinion in the trade as to whether the coming sales will show recessions in price or not, no one has ventured to predict that ad- vances will be shown. The general impression seems to be that wool prices have reached their peaks. In this country trading in wool lately has been reduced in volume. Prices, moreover, have shown a disposition to soften, and the market generally is regarded as one favoring buyers rather than sellers. Under the cir- cumstances the general disposition of the mills is not to load up with an accumulation of raw materials. The goods market remains dull so far as men’s wear fabrics are concerned, but salesmen on the road expect im- provement before long. The mills, fortunately, have enough heavyweight season orders on hand to keep them busy until the cutters are able to size up the clothing situation. A few more openings of Spring goods were had during the past week and show- ings were also made of imported fabrics. The women’s wear end of the trade keeps up well. although the openings for Spring of some of the finer fabrics are still to take place. Delay in these instances will do no harm because the mills can rely on a steady call for their pro- ductions. ENGLAND’S SHAME. The letter from John I. Gibson, written from Belfast, Ireland, and published elsewhere in this week’s Tradesman, will be read with great interest and satisfaction by those who are pained beyond measure over the unfortunate posi- tion England has assumed toward France since the latter invaded and took possession of the Ruhr district. Americans Mr. Gibson was born in Belfast and has always upheld England in every world wide accomplishment she has taken ‘heretofore, but he is dum- founded over her action in the Ruhr matter, as is every other friend of England, who is dismayed over her placing the “jingling of the guinea” ahead of statesmanship and world justice. Her refusal to remain steadfast to France in her deter- mination to reap the rewards of her victory over the cohorts of lust and greed are deplored by every American who loves liberty and hates oppression and _ brutality. Mr. Gibson ‘has done credit to his American citizenship in condemning England for her duplicity and un- fairness in forsaking the nation which assisted her in preventing Britain from being blotted off the map of Europe. DO IT RIGHT. The every-day American has a natural propensity to tinker. It is manifest in everything he undertakes from legislation to the replacing of a door knob. Let anything get out of kilter and the at once figures out some fantastic way to set it right, usually consuming more time and energy in accomplishing his purpose than it would take to do it right in the first place. If markets become unbalanced through the working of economic laws, he rushes at once to the legislature; if a fuse blows, he plugs the block with a penny; if a button comes off his pants, he uses a nail. Anything to get immediate results. A recent Illinois fire was traced to the action of an elevator foreman trying to correct some defect in an outside underground gasoline supply tank by placing a can of gasoline under the engine where the pump could get quick action out of it. This worked all right until the en- gine got balky, and then the spark plug was removed to learn if it was working. It was. Gasoline was spilled on the cylinder, and the fire- works began. The tank underneath the engine did not explode, but it furnished a lot of excitement for a while. NOW AND A YEAR AGO. Although business was not nearly so good a year ago as it is at present, sentiment at that time was better than it is at present. The trend then was definitely upward; it is now uncertain. Under present methods of conducting business, manu- facturers and distributors ire always in a position where they will gain ‘by a rise in prices and lose by a decline. In other words, business must carry a speculative burden if production and distribution are to go ahead. When higher prices are in prospect it is easy enough to ‘find individuals willing to carry this specu- lation, but when the future course of prices is doubtful or a downward movement is under way it becomes difficult to arrange the financing of complicated and long-drawn out pro- duction. Too much risk is involved; new enterprises and expansion are checked; business activity is slowed down, and sentiment becomes less optimistic. That is why sentiment to-day is less cheerful than it was a year ago, notwithstanding the fact that current business, according to available trade statistics, is better now than it was then. NOT CONSISTENT. England entered into the kaiser’s war with a great show of horror over the manner in which Germany repudiated her treaty agreement to preserve the integrity of Belgium. Now England is repudiating her own signature to the treaty of Ver- sailles by encouraging Germany to violate the treaty and refusing to support France in ther determination to carry the treaty into execution. England has placed herself in an inconsistent attitude many times in the past, but never under more dis- astrous consequenices than in the Present case, because she alone is responsible for the defiant and brutal attitude of Germany in refusing to keep her agreement. Germany has never been regarded as an ‘honorable nation and her word has never been regarded as good by her sister na- tions, which is all the more reason why England should stand shoulder to shoulder ‘with France in insisting cn the just conditions of the Ver- sailles treaty being executed. PLAYING A WAITING GAME. There are still those who believe in a quick transition to great activity in business, but their number is les- sening perceptibly. All the indica- tions are for a continuing demand for goods, with the volume of sales varying in accord with the public buying. That, was the case last week, when quite a large number of buyers from out of town came to this city. They are looking after Fall goods and also putting in orders for the holiday trade which is to follow. From now on until the middle of next month many more are expected to show up here in order to fill in the stocks, which they have been ordering sparingly and tentatively for the purpose of feeling the public de- mand. That the sum total of the purchases for the season will be large continues to be the opinion of both buyers and_ sellers alike. This being conceded, some of the latter are inclined to be a little critical of the caution which the former display. Others, however, console themselves with the reflec- tion that what they do sell under the circumstances remains sold and does not come back to them. In the ‘primary markets there is a repetition of these conditions, but with more reason. Fall requirements which concern retailers are easily de- termined and the price element, so far as that season is concerned, is pretty well established. But there is something of a hazard yet levels of value for next year, to say nothing of the factors that will then affect consumer buying. To post- pone tackling this problem as long as possible does not appear illogical or unwise. Considerations of this kind are governing in the business which is passing in the primary markets. Com- mitments are entered into sparingly, there being no disposition to tie up capital any more than is absolutely needed. Just as the Fall season of buying was kept back until the re- sults of the Summer sales at retail were fairly well indicated, so the purchasing for ‘Spring is being with- held while a line is gained on what consumers are to do for the Fall. While it seems to be conceded that Spring prices for many articles must be higher in order to take care of advanced costs for raw materials and labor, it is by no means yet settled that they can be put over. Should the public show signs of rebellion, it may be found necessary to reduce the prices in order to get any large volume of sales. On the other hand should there be any marked recession in the cost of raw materials, such as cotton, wool and silk, by the time the finished products are ready for the consumer the latter may expect to get the benefits of the reductions, no matter what prices the producers paid for supplies. -Should there be any lowering of the raw material prices within a reasonable time, more- over, producers would like to take advantage of it themselves. They are reasonably well assurred_ that prices will not go higher and that they are not likely, therefore, to lose if they play a waiting game. So the conditions all favor a rather long- drawn out period af purchasing. AORTA: When Love Says “Don’t. Don’t mail that sarcastic, bitter letter which you wrote in an angry mood and which gave you a feeling of spitetful satisfaction because you thought you had done a smart thing and were going to “get square” with someone who had insulted or _ in- jured you—burn it. There is a better way, love’s way. Try it. Don’t say the mean thing you have been planning to say to someone you think has been mean to you. In- stead, give him the love thought, the magnanimous thought. Say to yourself: “He is my brother. No matter what he has done, I can’t be mean to him. I must show my friendliness, my magnanimity to this brother.” quite as to August 29, 1993 MICHIGAN TRADESMAN 9 Sell Semdac Mops in Warm Weather Summer brings added duties to the housewife because open windows allow much dust to collect on her floors and furniture. She wants to keep her home tidy, yet the heat makes hard work objectionable. That is why the Semdac Floor Mop and Semdac Liquid Gloss appeals to her. It provides the easiest way for her to get rid of dust and dirt. A Semdac dust cloth is easily made with a piece of cheese cloth moistened with Semdac. Run over furniture, it leaves a polish which rivals the original finish. It collects the dust jn- stead of scattering it elsewhere to make more work. The Semdac Mop is a boon to her in summer because she need not get down on her hands and knees to clean her floors. The flexible handle reaches under all furniture without unneces- sary exertion. It is a pleasant task to run the mop over the floor leaving it spick and span. When dirty, the mop swab is easily removed for washing and as easily replaced. A Special Offer from the Standard Oil Company (Indiana) | This offer will make money for you. It enables you customers which you furnished to us and thus the advertising } to sell a large can of Semdac Liquid Gloss and a large reaches the very people whom you think are your best size Semdac mop, with flexible handle and improved Prospects. wire conduit swab, for the price of ordinary mops As an additional help, the which sell regularly for $1.50 or $2.00. new Semdac counter dis- play showing both the Semdac Mop and a can Free Advertising Over of Semdac is furnished Your Name If you install this display at the time your cus- tomers receive the letters, it will serve as a re- minder, and your sales four page, four color, sales-making will show results accord- To bring this bargain to the atten- tion of your customers, we mail for you, absolutely free, an attractive letter. This is sent to a list of ingly. Michigan Branches at Detroit, Saginaw, Grand Rapids Send your order at once to our nearest branch or write direct to Th STANDARD OIL COMPANY | (Indiana) ae 910 South Michigan Avenue Chicago, Illinois. | 10 MICHIGAN j aty ) w TI = rr = S z = (tH na o: — eT Frere —] FA ates TN CISA y xO. = [- = @& Bi — x = 2 | = = 3 Z = = 5 a veg ZAP. RD Plan Whereby Sales of Shoes Might Be Increased. Retailing shoes for profit is a good subject to talk on, but it is a dif- ferent story when you have to get the profit. The report issued by the secretary of the Department of Commerce re- lating to shoe production and con- sumption during the past thirty-five It shows that years is a knockout. contrary to the general idea there has been no increase in the per capita shoe consumption, regardless of the fact that shoes have been fancy. It gives men’s per capita consumption as 1.71 pairs, women’s per capita consumption as 2.80 pairs, under fifteen years consumption as 197 pairs. While the-shoe consumption has not increased, the American system of shoe manufacturing has been _ per- fected so that it is acknowledged to be the best in the world; producing beautiful styles and well made quality shoes, but at the present time has an over capacity of two hundred mil- lion pairs or more annually. This report from the department at Washington is a good thing, it is an eye opener, it focused attention upon a situation that very few realized existed. The trade press has already taken up the issue and is beginning to agitate the question sell more shoes and in- per capita consumption. all very proper moves at the present time, but underlying all of this agitation must be a principle or plan that is sound from the stand- of how to crease the These are point of the manufacturer, retailer, and- consumer. I believe that the plan of “Proper Shoes. for the Oc- casion” is the only one. Frank B. King. ex-president of the National Shoe Travelers Association, and a prominent shoe man, has for many vears advocated the selling of “Shoes for the Occasion.” I have always been an enthusiastic advocate of this plan. I have talked it until I was blue in the face, and in most cases received very little considera- tion. The plan always seemed en- tirely too far away for the average man to grasp; but to-day, with the necessity confronting everyone in the game, it is being received with more favor and _ consideration. The first idea of the plan is to create an opportunity to sell each of your customers one or more extra pairs every year from a correct at- tire standpoint, which is very simple. It means the selling of appropriate shoes for street arid business wear, the proper shoe for semi-dress, even- ing shoes for evening wear, dancing shoes for dancing, white and sport shoes for mid-summer wear, golf shoes for golfing, and so on down the list, with the proper accessories such as light weight hosiery, wool hosiery, spats and goloshes; all in their proper relation and proportion to a correct dress scheme. It is an in-born ambition for the average woman and man to appear to her or his best advantage in a cor- rect dress, way, but in too many cases there is too much hit and miss selling where both parties, buyer and seller, are not correctly informed as_ to what is just the proper thing for the occasion. A well thought out, constructive plan by the trade’s ablest stylists com- piled on charts for distribution and displayed by the dealer for himself and his salesmen as well as his cus- tomers to study and get the correct viewpoint of “The proper shoe or accessory for the occasion,’ ’to my mind is the only method that will stand national publicity and be a constructive factor for increasing the per capita consumption. I firmly believe the trade as a whole is ready for such a move. The manufacturer would co-operate with the dealers in a properly financed national educational campaign to present to the consumer in the most efficient way the proper shoes to buy for the occasion. Not long ago we read where the tanners were coming out with a campaign that will cost two million dollars, advertising their leather and stressing the value of good all leather footwear. There are many _ other lines where the articles manufactured are first essentials and then coupled with style the same as shoes, which by a national organized effort through publicity have doubled and _ trebled the per capita consumption of their products. Such lines as_ hosiery, ready-to-wear and knit-wear are in this list. You can pick up a fashion book of any issue, a newspaper in any city and in it you will find notes regarding their styles, and so forth, The shoe business as a whole should follow this same successful plan. We will assume for a moment that a plan of this kind brings one pair per capita increase in Duluth, a city of 100,000 people, at an average price of $5.00 per pair; the newly created business would be $500,000.00. In Minneapolis it would run over $2,- 000,000 annually. It may seem like a dream but it has been accomplished in other lines, why is it not possible in shoes? Who can tell but that the plan might boost it—to two extra pairs? I can remember distinctly at a banquet in Detroit, many years ago TRADESMAN Stands the Barnyard Acids Among the hardest tests of a service shoe are the destructive barnyard acids. Thousands of Mich- igan shoe dealers satisfy their farmer customers by selling them the H-B Hard Pan chocolate numbers, the uppers of which are specially re- tanned to resist these acids. Check up your stock of Hard Pans (they wear like iron) and order now what you'll need for a complete assortment. HEROLD-BERTSCH SHOE COMPANY GRAND RAPIDS August 29, 1923 You Will More Securely Make HIRTH-KRAUSE Shoes ROUGE ~— MORE REX MILEAGE HI KR PLAYMATE RUTH SURE-SNUG BECAUSE They Have Instant Business Acceleration They Have Prompt “Pick Up”’ in Sizing in They Are Grief Defying and Style Expressing They Hold the Road, and Insure Pride of Ownership They Have a Pull of Sale in High Gear on the Steepest Hill of Competition Without Any Labor or Noises of Dis- satisfaction. ‘ Climb in now. Let us demonstrate to you what good travelers they are. the Grades of Business by Stocking HIRTH-KRAUSE CO. From Hide to you. Grand en * Mich. TOURIST RESORT ASSN Shoe om and Tanners SS ee et threes August 29, 1923 where the statement was made by one of the speakers that if the auto- mobile business continued at that present rate it would bankrupt the country by its extravagance. An- other speaker took exception by stat- ing the contrary, he said it would build a city of one million people out of old Detroit and that the country would absorb the product with pros- perity. To-day Detroit has a mil- lion people and who will say that the nation would want to get along without automobiles. The last statement shows that pes- simism is not a builder of new busi- ness. When: it is apparent that a con- dition can be improved, it becomes the duty of optimism to put it over, the same as in Detroit. It certainly must be evident to everyone in the trade that the time is ripe and that the opportunity is here that we come together and plan for the future welfare of the business as a whole. There are state as- sociations as well as a National re- tail association and a national manu- facturers’ association, all of them in- terested in increasing the pairage of shoes and at the same time cor- rect or eliminate some of the bar- riers that stand in the way of its progress. The world’s largest department store in Chicago has sold merchan- dise from a correct wear standpoint for many years. They try to make all sales fit the occasion with a re- sult that there is no one who can question the success of this well developed plan. Their customers are so confident that the purchases made are right that they walk away from the store with a feeling of pride and self satisfaction that they are cor- rectly attired. We have all witnessed the tre- imendous sale of goloshes during the winter months, particularly in the northern section and at one time it extended fairly well south. In many instances goloshes have practically taken the place of leather footwear during the season. Goloshes are nece- ssary for certain occasions and be- long in the scheme of footwear from a utility standpoint to be worn during extreme weather and heavy snows. But from a_ style’ standpoint the quantities sold have been a step back- wards, because they cover the foot completely and thereby destroy the incentive in the consumer for more pretty shoes. The retailer knows better than anyone else the profit he makes from this end of the busi- ness. We receive many letters in the mid-winter months from dealers ask- ing us to extend time for the payment of their bills on the claim that their customers are all wearing goloshes and that there is no shoe business, and upon investigation we find a similar condition with other manu- facturers and wholesalers. Why not give the customer another viewpoint? Wool hosiery and spats belong to the proper scheme of dress, have always been accepted so by the style authorities, they keep the shoe open to view, are attractive and prac- tical from a utility as well as a style standpoint, offer the regular profit and if presented right and in- MICHIGAN TRADESMAN cluded in the scheme of style and utility and with some willingness on the part of the dealer to display them and give them publicity, they would share at least on a fifty-fifty basis with goloshes and give the dealer an opportunity to sell more leather shoes in the winter months. Summing up the whole problem as it stands, we find in the first place that we must correct and eliminate the things that appear wrong in the present scheme and then go to work in 'a constructive way to increase the per capita consumption by the ap- plication of a well organized plan. Please do not misunderstand me by thinking that the shoe business can prosper on a wear out basis. Quite the contrary, we want a lot of good sensible shoes and a lot of good style shoes with accessories that are proper and that fit into the plan of “Retailing with Profit” and sold to the public from the standpoint of “correct attire for the occasion.” The plan as presented may be in the rough, but fundamentally I be- lieve it to be right and with the information that consumption is not increasing it seems to me that every branch of the industry would co- operate with the idea of creating new business in the shoe industry. Geo. Nichols. —_—_» 2. Honesty in the Retail Shce Business. A member of the clergy entered a store in a city of upper New York State the other day and. asked the price of a well known brand of shoes, adding, “I want to find out if there is an honest shoe dealer.” In deference to his profession, he found out the price and that was all. But we would like to add that the answer should have been, “If you are looking for a shoe dealer or any other merchant who does not try to make a profit, there is none.” To d‘scount this question of honesty a well known authority recently stated that the proprietors of a large percentage of retail stores to-day might better be digging in a ditch as far as earning a daily wage was concerned. Were it up to us to determine the honesty of a merchant, we would consider the merchant dishonest who cut prices to undersell his competi- tor, or who does not insist on the determined selling price in order to make a sale. ‘Many people always avoid the store where they are of- fered a discount on merchandise of unknown quality, or where they “throw something off” the first price; they figure there must be a_ long profit to enable them to discount their price and there may be others who can buy even cheaper. The “one price or no sale” store is the store to do business with. They’re honest. If the average expense of shoe stores reporting to the Harvard Bureau of Business Research last year was 28.1 per cent. of the gross sales, we must have an _ average mark-up. af 39 per ‘cent. over and above the selling price to come out even. Of course, it depends some- what upon your expense, whether it is greater or lower than the average, 11 and these figures being for 1922, whether you will have a greater per- centage of loss on novelties in this year of colors. Nobody knows how much colored shoes will be worth that have to be carried over.. We must make a profit on something to overcome our loss. Let us then determine our selling : : : : No k price, judging not entirely by the Secker Can Be cost, but by the best opinion of |Satisfied what the merchandise will be worth Before to our customers. And let us also He Has Smoked remember when we are tempted to sell a well known brand cheap to attract trade, that we must make up on something else to average our profit, and that if we make too much of a profit on some lines, we are taking a chance of making a dis- satisfied customer through fault of its not giving good enough service for the price. It is a great game, this competition, but there is only one way to play it and make a profit honestly. That is, to “get something different.” Don’t try to best your competitor with the same makes at lower prices—get something that will look better, wear better or fit better at the same price, |A Cigar but on which you can make a profit. |Of Real Don’t ever get the idea that the | Merit other fellow has the best thing on JA) Live the market, there are manufacturers | Dealers galore who make a specialty on some Sell Them certain class of merchandise, who can Mfd. By give you what you need and you can sell it honestly and make a living profit. It’s up to you to look for better merchandise for the money —don’t wait for salesmen to come to you. they may not even call at Vanden Berge Cigar Co. Citz. Phone 22905 Bell, M 182] your town. Use your trade paper through its advertised lines, write for manufac- turers’ names of the class of mer- chandise where you are weak. Go after one weak spot at a time, get the best you can, show it up, get it SSE Dh fa By Rett Phe GRANH RAPIDS, MICH going, then go after the next weak place. Thomas Lipton attributed his success to the fact that he was al- ways looking for new markets, others to the fact that are always looking for better merchandise for their cus- tomer’s satisfaction——Shoe Retailer. SIDNEY ELEVATORS Will reduce handling expense and speed up work— will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating requirements, giving kind of machine and size platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohie E. FAUSRE ‘ RAL MPROHANDBE i ART WARD ARE We print 50. sales books with your business card for cash with order _ Delivery in one week Write for particulars and samples. We make all styles and sizes, prices on request. BATTLE CREEK SALES BOOK CO R-4 Moon Journal Bl Battle Creek, Mich. Pinan Pal O’ Mine Picnic Bar Yankee Jack ARE SURE REPEATERS STOCK UP N GRAND RAPIDS, MICH. 5c and 1l0c BARS Gladiator By Heck Honey Dew LOTS OF NICE NEW PENNY GOODS FOR SCHOOL TRADE OW PUTNAM FACTORY 12 MICHIGAN TRADESMAN August 29, 1923 AD as Zz > x * > olla) wd) TOLL CLC y({eeres WS a) ‘Ny 4 ‘ (Utara eer Predicted Autumn Revival On Its Way. There are indications that the pre- dicted autumn revival is on its way. Trade during the past fortnight has Price reces- sions are fewer sand less sweeping, been steadily gaining. and for a number of important com- modities prices have slightly rallied. Stated in broad terms, there has been improvement in merchandise distribu- tion, while production shows some tendency towards further slackening. Notwithstanding the dulness of the summer, business in general has re- mained prosperous, and the autumn quickening should sadd to the coun- try’s prosperity. Purchasing power is at a high level and this should be reflected in retail trade through- out the fall and the holiday season. Business analysts, however, see no signs of a resumption of the high rate of activity of last spring. The revival will not, in their opinion, ap- proach the dimensions of a boom. As to what is in store after the turn of the year opinions differ. In the view of conservatives, the statis- tics of production and of sales of commodities that are supposed to have barometric significance point to a downward trend of the business curve in 1924. In other words, there may be a short upward swing during the coming autumn, but the long swing will continue the direction which the curve has taken since last April. It is pointed out that there is still much maladjustment in prices and in wages. Production costs in this country are high while at the same time the buying power of foreign countries is at a low ebb, and this militates against the mar- keting of our exportable surplus abroad. Likewise. there is an ab- normal variation between earnings of industrial and agricultural workers which has led to a state of agrarian unrest,and this in turn may result in legislation disturbing to business. For these reasons the conservatives think that a readjustment of the con- ditions not conducive to business health is desirable, and that is more immediately in prospect than is a resumption of activity on the scale attained last spring. Just at present the weight of opinion, so far as it is safe to judge it without a canvass of the country, seems inclined toward the conserva- tive view. The prevailing spirit is one of caution, and many manufac- turers frankly admit that they ex- pect production to decline somewhat further before it gathers headway for another long pull. This view does not ignore the possibility that there will be a seasonal quickening of de- mand for the autumn trade. It is set forth very clearly in the latest bulletin of the Cleveland Trust Com- pany, which points out that after a period of ‘severe depression like that of 1920-21 business men have vividly in mind the conditions through which they ‘have recently passed, and that there is for a time a lack of daring initiative. Under such con- ditions business men compete actively for orders, but they avoid expansion and hold down their forward com- mitments within narrow limits. Avs a result, business will push forward while it is making up the deficits in goods that developed during the dull period, and after that is accomplished there will be a tendency for the pace to slacken to a moderate rate. It would be incorrect to describe such a view as bearish; it is actually a long-run bullish view, because it assumes that the present moderation is promotive of healthy business. The real bears to-day are those who shout about the need of thinking bullish, talking bullish, and acting bullish in order to bring an upturn in the markets. Such an attitude rests On the assumption that things are not as they should be and that a lot of boosting is necessary to prevent their becoming still worse. In the midst of a bull market no one ever goes about urging his friends to be bullish. It is not necessary. When this kind of “hurrah _ talk’ appears it is a safe assumption that the bull market is over for the time being. William O. Scroggs. Conservative Investments ACCEPTABLE DURATION Bonps may be purchased to provide funds at a given future time to meet any requirement, giving you during the time intervening a satisfactory rate on the funds so invested. We undoubtedly have a bond to suit your requirements. Ask for our current list of offerings. CORRIGAN, HILLIKER & CORRIGAN Investment Bankers and Brokers Citizens — GROUND FLOOR MICHIGAN TRUST BLDG Bell Main 4480 GRAND RAPIDS. MICHIGAN 4900 Merchants Life Insurance Company WILLIAM A. WATTS © RANSOM E. OLDS President Chairman of Board Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Our Trust Department has had extensive experi- ence in the application of . the State Inheritance tax and Federal Estate tax and Income taxes. This experience is of great value to your heirs in the administration of your estate. MucanGan Tust GRAND RAPIDS Se te a Fan Sent ap are August 29, 1923 TWO-DOLLAR BILL STAYS. Joy of Superstitious is Cut Short by Announcement. What’s the matter with the $2 bill? Treasury Department officials have gravely inquired why it is almost universally regarded as a bird of ill omen, but they have found no ex- planation to satisfy the solemn of- ficial mind. They are satisfied that the $2 bill is unpopular. They are not satisfied as to the reason. Since Uncle Sam has had his present paper currency it has always been with us. That is sufficient reason for the Treasury to make no change and it denies a re- cently published report that the $2 note is to be abandoned or done away with. There is no foundation for it, but publication of the report brought thousands of letters of a congratul? tory tone to the Treasury Depart- ment. In all of these letters there was no definite or specific indictment. Many writers said they got few $2 bills and that the twos were easily con- fused with other denominations— therefore they should be withdrawn. Apparently the writers took it for granted that unsentimental or unemo- tional Treasury officers would not listen to the luck prejudice. All creeds and all professions, with the exception of that of paymaster, and all sections, with the exception of New England and the peninsula country of the eastern seaboard, have as little business as possible with $2 bills. For printers in particular they carry fetish. A game loving printer is credited with originating the scheme of tearing off a corner of each $2 note to remove the curse up- on his luck. The practice has swept the country and causes the Treasury no end of trouble and expense. Because of their unpopularity $2 bills have a short life and an unhappy one. Their average cycle from the time they leave the Treasury until they come back soiled and wrinkled, with corners missing, is but four months. Then they go to the mace- rator to be destroyed. Some years ago the Treasury De- partment established a money laundry at the Bureau of Engraving and Printing, where all currency is made. It was found that bills sent back to the Treasury badly soiled but still having body left in the paper could be washed, ironed and _ sent forth again to the people. Few $2 bills go to the laundry because they come in with the corners torn away. Not be- ing whole bills they cannot be sent out by the Treasury. There was a time when the aver- age life of paper currency was well over a year. Now it is a compara- tively few months. Ten-thousand dollar bills come in for redemption only at very long intervals. They are “but little handled. One dollar bills are out of the Treasury and back again in an average of six months. Two dollar bills travel even faster. No one seems to want them, and any recipient passes them on at the first opportunity. There are many cash MICHIGAN TRADESMAN LMM MM hhdhdddiddddddddiddddldiiiiln > = = SS ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. KMihidsidhdbidssisdidddddddidiidddiiddidddddldluUunncQacLELEZZZZZZZEEZEEEZZZZZZE!” UddddddddddddsldddsssibssssddddddddddddiiidlddilimicCCOCCLLZEEZEEZZZZE: Buy Safe Bonds \ from N The Old National LMM MM Ahhh dd dddddddddddddddddddcceeecccAAQALL: hidddddsdiidiiia drawers which do not have a com- partment for two dollar bills. In spite of this unpopularity there are 37,599,350 two dollar bills in cir- culation at the present time. They are being printed by the Bureau of Engraving and Printing and sent to the Treasury for distribution at the rate of 140,000 a day. These new bills are required to redeem the old one sent in. The two dollar bills now in circulation are of five var- ieties. There are 21,084,613 United States notes, 95,897 Treasury notes, 2,634,000 Federal Reserve notes 81,- 595 national bank notes and 13,703,245 silver certificates. At the present time the Bureau of Engraving and Printing is turning out only United States notes and sil- ver certificates. Bank notes and Fed- eral Reserve notes are being slowly replaced. sills of the higher denominations come into the Treasury slowly. They are not rumpled and thrust casually into pockets, but usually have the protection of a sleek wallet or a bank drawer. Uncle Sam began putting out his unpopular two dollar bills during the civil war when the first currency was issued. They were circulated as legal tender notes commencing August 1, 1862. Issue of national bank notes in this denomoniation was authorized in 1865. The currency act provided for the issuance of two dollar silver cer- tiicate and United States notes in 1886, since which time all of the present series have been with us ex- cept the Federal Reserve notes, which were recently provided. The Treasury Department clings to two dollar bills for two reasons. First, because it takes half as many of them to do the work of an equiva- lent amount in one dollar bills, and second, because paymasters and 13 The Welcome Sign Is Always Out OFFICERS WILLIAM ALDEN SMITH, President. GILBERT L. DAANE, Vice-Pres. & Cashier ARTHUR M. GODWIN, Vice-President EARL ALBERTSON, Vice-President EARL C. JOHNSON, Assistant Cashier ORRIN B. DAVENPORT, Assistant Cashier HARRY J. PROCTOR, Assistant Cashier DANA B, SHEDD, Assistant to President DIRECTORS CHARLES W. GARFIELD, Chairman Noyes L. Avery Heber A. Knott Joseph H. Brewer Frank E. Leonard Gilbert L. Daane John B. Martin William H. Gilbert Geo. A. Rumsey Arthur M. Godwin William Alden Smith Chas. M. Heald Tom Thoits J. Hamton Hoult A. H. Vandenberg Chas. J Kindel Geo. G. Withworth Fred A. Wurzburg ’ a? of ® yoor! ’ ast s SD eR S a OAD mS 8 = SS cer! oe ae oe guest a OTT re 54,000 SATISFIED CUSTOMERS RESOURCES OVER $18,000,000 THE BANK WHERE YOU FEEL AT HOME mR EES eREp IC!) GRAND RAPIDS MICHIGAN Fourth National Ban United States Depositary Capital $300,000 Surplus $300,000 3% interest paid on Savings Deposits, © semi-annually. 34% payable interest paid on Certificates of Deposit if left one year. OFFICERS Wm. H. Anderson, President; Lavant Z. Caukin, Vice-President; J. Clinton Bishop, Cashier. Alva T. Edison, Ass’t Cashier; Harry C. Lundberg, Ass’t Cashier. DIRECTORS Wm. H. Anderson Christian Bertsch “=f David H. Brown Marshall M. Uhl J. Clinton Bishop James L. Hamilton Lavant Z. Caukin Sidney F. Stevens Robert D. Graham Samuel G. Braudy Samuel D. Young A RELIABLE FIRM TO EXECUTE YOUR ORDERS IN BONDS AND STOCKS Howe, Snow & Bertles (Incorporated) Fourth Floor Grand Rapids Savings Bldg. GRAND RAPIDS, MICHIGAN Citizens 64-101 Bell Main 2101 VanAken-Johnson Company INVESTMENT BONDS 303-305 Powers Theatre Bldg. Grand Rapids, Mich. 14 MICHIGAN TRADESMAN August 29, 1923 others in some sections of the country find them a convenience in making up payrolls. These reasons are the only ones advanced by Treasury officers for their continuance, aside from the ever existing one in government— that it always had been done. Setting centers in many of the Southern States brought a new usage for two dollar bills with the installa- tion of pari-mutuel betting machines, which are arranged on a two dollar basis, and the two buck bill was thought to be a great convenience for them. Prejudice and superstition among the race followers was too strong, however. They saw Lady Luck leave the moment they were paid off in jinx bills. There are many folks who want to know why two dollar bills were ever started, when there is no equivalent in coin for them. Treasury Depart- ment officials say.that in the old days after the civil war, two dollar bills took the place of fives and tens now. It was a convenient denomination, and was then big money, and brought the complacency which fives and tens bring now. : In the old days possession of two dollar bills meant a Saturday night in town, and the leading pastimes of a hot night in town were on a two dollar basis, but times have changed. ee GIBSON BLAMES ENGLAND. Should Stand by France in Present Crisis. Belfast, Ireland, August 20.—I have returned to Ireland from a trip to the Continent, and I am free to con- fess that I am no wiser as to what the outcome is going to be. I had letters of introduction to the Inter- national Chamber of Commerce and the American Chamber of Com- merce at Paris, also to the American Chamber at Brussels. I talked with the secretaries of these organizations, to business and professional men, to bankers, and, when I could make my- self intelligible, to the man in the street, and not one of these could give me a satisfactory answer to the question “Is Germany actually on the verge of financial and economic col- lapse®” This is the riddle of the sands in Europe, and I confess that I was astonished to find how com- pletely, those who are supposed to be competent judges are bewildered by it. Cabinet ministers with secret embassy information at their dis- posal are at a loss to answer the question. The bankers to whom I have talked are equally at a loss to solve the riddle. One banker said that the sands are now really run- ning out and that the smash is im- minent. JI am inclined to _ believe, however, that the big German in- dustrial magnates know what they are doing and that every step in this apparent post-war progress to ruin is carefully calculated and is all part and parcel of the passive resistance movement, the object being, of course, to present Germany as a bankrupt, ruined country, unable to pay the reparations demanded from her. How can there be such a thing as the ruin of Germany? She has great natural resources and riches. Her mines and factories are intact and up-to-date. She built more _ ships last year than any other country, her trade with the Orient doubled and her dye business is increasing by leaps and bounds. There is not much evidence of widespread dis- tress or industrial depression in Ger- many. One thing I know from talking to Germans and that is, that she is unrepentent. They talk as if she were the injured innocent among the nations. They preach the terrible doctrine of revenge and I have no doubt that if Germany had the means she would “let loose the dogs of war” again at the earliest opportunity. To me the outlook is a dismal one. I wish that America and _ Britain were solidly behind France in her efforts to make the Germans Pay. France is doggedly at work. The Germans devastated a thirteenth part of France. The total amount of damage in this devastated area was 102 millards of francs. France has already spent for reconstruction of these areas 49 millards of francs, and has received from Germany, in- cluding payments in kind and cost of occupation, 4 millards of francs; 741,993 buildings were destroyed or badly damaged; 553,977 have been rebuilt and 4,074,970 people out of 4,690,183 inhabitants before the war have returned to their homes; 8,169,- 991 acres of land were torn up; on Jan. 1, 1923, 4,196,252 acres had been restored to cultivation; 22,900 fac- tories were destroyed and 19,967 have been reconstructed. Roads are being rebuilt and cattle are being sent into the devastated areas. Harvesting operations were in full swing when I was in France. It was pitiful to see the large numbers of old men, women and children at work in the fields. In many places they were cutting the crops with an old fashioned sickle. In only a few instances did I see any modern harvesting machinery’ at work. I found very little unemployment Everywhere | saw men and women making bricks and building houses. I visited the grave of Quentin Roosevelt, at Chamery, also Belleau Wood and cemetery which has been made American territory by the French government, and Chateau- Thierry. The American cemeteries are not so well kept as the British cemeteries I saw. The graves in the latter are marked by stones, while our boys have only wooden crosses to mark where they lie. The most discouraging thing to me in France is the glorification of war. Nearly all their public monuments have this end in view. Versailles is nothing but a glorification of Louis XIV and his victories. Malmaison, the Arc de Triomphe, the Invalides and some of the picture galleries glorify Napo- leon and his successful wars. Until a change comes over this state of mind what ‘hope is there for per- manent peace in Europe? The work- men who furnish the cannon fodder are the sanest people on this matter whom I found: Paris was filled with Americans when I was there. The streets were lined with yellow cane tables and blue syphons. The foun- tains were dripping cool pale green curtains of water and large numbers of country folk dressed in black clothes and peasant caps were sitting am, > Ae PERKINS, EVERETT & GEISTERT an é as v7 ~--- The Shortest Road to Market. Follow the Arrow of Publicity. It’s the direct. route. Its the known route. It’s the tried and tested route. It’s the route of true economy. And it takes you to your market as certainly as the setting sun points toward the west. The manufacturer who makes a saleable product performs the first great service to the wholesaler and the retailer who profit from its marketability. But the manufacturer who, in ad- dition to producing quality with a commercial value, also creates the market for it, performs a service to the distributing trade which it would be difficult to exaggerate. For the one factor above all others on which the distributor depends for his very existence is market. The manufacturer who advertises, creates value at the source of the product and value at the terminal where the goods reach the public. This means that he also creates value all along the line from factory to consumer—a value in which the alert wholesaler and retailer share. Greater volume of sales. Greater volume of profits. Lower selling costs. Quicker turnovers. Higher quality merchandise. Known mer- chandise that attracts people to the store. Greater sales of all merchan- dse as a consequence. It is along the traveled highway that business thrives. He who de- tours over doubtful and unfamiliar roads may meet with adventures, but scarcely with success. Follow the Arrow of Publicity! a The business man ‘who thinks the trade journals can teach him nothing is probably right, but not for the reason he_ thinks. Disorder makes heavy overdrafts on the time of both proprietor and clerks—what cannot be found cannot be sold. CHANDLER & VANDER MEY LOCAL INVESTMENT SECURITIES 707 Commercial Bank Bldg. Citizens Phone 62425 Grand Rapids, Mich. Investigating & Adjustment Co. We Successfully Locate Debtors and Collect Past Due Accounts. Special Reports Obtained. Collections and Adjustments Made Everywhere F. A. SAWALL COMPANY 5322 and 33 Michigan Trust Bldg. Citizens 64647; Bell M. 111 Investment Securities NATIONAL DETECTIVE BUREAU Investigators A progressive organization, managed and personally conducted, by two widely known investigators, that ren- ders invaluable service and informa- tion to individuals, stores, factories and business houses. Headquarters 333-4-5 Houseman Bidg. Phones Day, Citz. 68224 or Bell M. 800 Nights, Citz. 32225 or 63081 ALEXANDER MacDONALD STEPHEN G. EARDLEY 313-14-15 Murray Bldg. Grand Rapids, Mich. Citz. 62209 Bell M. 3596 Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. 16 MICHIGAN TRADESMAN August 29, 1923 Proceedings of the St. Joseph Bank- ruptcy Court. St. Joseph, Aug. 20—In the matter of Joseph C. Hookey, bankrupt, the trustee filed his final report and account, show- ing total receipts of $5,387.90 and dis- bursements of $3,140.07, and balance on hand of $2,247.83, with request that the final meeting’ of creditors be called. The matter was considered and an order made by the referee, calling the final meeting of creditors at his office on Sept. 5, for the purpose of passing upon the report, the declaration and payment of a final dividend; also the payment of administration expenses. Creditors were directed to show cause why a certificate should not be made by the referee recom- mending the bankrupt’s discharge. Aug. 21. In the matter of the Package Machinery Co., a corporation, of St. Joseph, bankrupt, the trustee was di- rected to file his final report and account. In the matter of Riley W. Schaffer, bankrupt, of Sturgis township, St. Joseph county, the trustee filed his third report and account, showing cash on hand of $2,130.43, with recommendation that no dividends be declared until the equity suit at Grand Rapids had been decided. Aug. 22. In the matter of the Pulp Products Co., a corporation, of St. Joseph, bankrupt, an order was made by the referee calling. the first meeting of creditors at the court house in the city of St. Joseph on Sept. 6 for the purpose of proving claims, the election of a trus- tee, the examination of the officers of the bankrupt and the transaction: of such other business as may properly come before the meeting. Aug. 23. Nathan Cooperman, formerly engaged in the retail clothing business at Dowagiac, filed a voluntary petition and Was adjudicated a bankrupt. The mat- ter was referred to Referee Banyon. The schedules of the bankrupt disclose no assets over and above his statutory ex- emptions, and demand has been made for deposit for costs. Creditors are scheduled as follows: Apex Hosiery Co., Chicago | $ 50.25 Asman-Weise Shoe Co., Chicago ____82.08 The Amermaid Mfg. Co., Chicago__ 37.00 Arrow Mercantile Co., Chicago ____ 12.25 Ajtman © Co. Chicaco 30.13 Barmon Bros. Buffalo «ss 219.67 3rown Durrell Co., New York ___. 180.03 Burnham Stoepel Co., Detroit_____ 1047.40 selding: Eros., Chicaro ===. 364.86 -. S. Brown Corp.;, Bulfalo 191.75 Broadhead Worsted Mills, James- WOW 2 831033 Bertman Shoe Co., Chicago ______ 98.50 Butler Bros... Chicaro 604.58 Baer Garment Co., Chicago ___ 91.00 Boyen, Beeman & Fox, New York 66.60 Button & Anthony, Chicago ______ 29.09 Mm Black (oe. Cleveland =. 689.43 Carson, Pirie & Scott, Chicago ___1586.47 Certain-teed Products Corporation BURT 60.70 H. Cohen & Sons, New York ______ 381.50 Crawie Bros., Inc., Detroit _. __ 270.13 Cluett. Peabody & Co., Chicago__ 90.00 Columbia Mills, Ine., Chicago __ 152.36 Corcelli Bik €Co., Chicago — _ 237.45 Clafiine Inc, New York 385.81 Chicago Embroidery Co., Chicago 142.78 Mm ©. Choen Co., New York 62.25 Convers Rubber Shoe Co., Chicago 21.00 Sam Cooperman ee 50.00 Chas. R. DeBevoise Co., Chicago__ 26.28 ConsolidatedTky. Mach., Chicago 2.62 I KF. C. Dovenmuhle, Chicago __ 301.90 Duthie-Whitelock Co., Buffalo __ 307.43 Detroit Slipper Co., Detroit ______ 44.96 Edson, Moore €o., Detroit | 673.32 Iindicott &°> Johnson, Endicott . 245.75 Kuclid Knitting Mills, Cleveland__ 105.29 ic; Hissinger Co., Chicaro 681.59 C. W. Hage & Co., Aurora, 1 — 2348 A. S. Teingold & Co., Philadelphia 115.50 Ishrmann Mfg. Co., Terre Haute__ 135.75 Formbit Barassee Co., Chicago__ 8.63 S. Hreehin & Son, Chicago —.__ 128.15 Freeman & Shelby, St. Louis ___. 140.25 M. Gilbe & Sons, Chicago ______ 128.25 Hoosier Shoe Co., Coldwater ___. 233.7 Henikoff & Mish, Chicago —...__._ 17.00 Mackner Gros, Chicago 128.13 Hanselman-Johnson, Cincinnati___ 356.12 E. Heidhuse & Co., Chicago ______ 134.38 The Huiskamp Bros., Keokuk ____ 60.00 Hoosier Factory Co., Mich. City 37.50 Harris Suspender Co., New York 46.25 mol HMortwitz, Sarinaw —. == 200.00 The Habit Mfg., Co., Milwaukee_. 148.40 International Handkerchief Co., New York 2 1 17.25 Krower Tynber Co., New York ____ 451.97 Kunstadter Bros., Chicago —______ 12.21 Kuhn, Alder Co., Philadelphia____ 446.74 King Brand Mfg., St. Louis —____ 280.75 Klopper Bros., Cleveland —_______ 395.49 Esttie (0. 7500.00 Little Chick Shoe Co., Chicago -_. 92.27 Lion Collar & Shoe Co., Troy -__. 42.00 Lennox Knitting Mills, New York 62.40 Mishawauka Woolen Mfg. Co., Mishawatke =. 610.38 Herman & Ben Marks, Chicago. 65.00 Morrison & Ricker Co., Grinnell_. 103.50 Minneapolis Knitting Works, Minne- apolis 96.93 Milwaukee Knitting Co., Milwaukee 53.45 Moorehead Knitting Co., Harris- bure, Pa. ee 229.70 Moores, Mann & Reilly, Chicago__ .72.70 Nottingham Lace Work, New York 403.76 Novelty Shoe Co., Chicago —-__. 86.18 Neuman Knitting Co., Cleveland_. 90.61 O’Bryan Bros. & Coddington, Chi- cago 170.75 Samuel Phillipson & Co., Chicago 3312.41 122.79 Progress Mfg. Co., Racine ______ Phoenix Shirt Co., Chicago ______ 91.50 Pelton & Pelton, Chicago ________ 40.79 Pyramid Pants Co., Michigan ity a ee 116.00 Richardson Silk Co., Chicago ~~ _ 118.47 Richardson Garment Co., Kalama- POO ee 199.26 Rugby Knitting Mills, Buffalo ___ 229.91 Albert Rosenblatt & Son, ¥.... 127.50 Rice & Hutchins, Chicago —_____ 205.00 Rohn Mfg. Co., Milwaukee ______ 98.25 Sterling Hosiery Co., Chicago 80.99 Star Paper Co., Kalamazoo ______ 28.06 Frederick H. Sprague, Fitchburg, ESTE ee ee eae oe 60.75 Simons Bros., Saginaw ____.__.._ 521.39 Sprague, Grout & Lowe, Orange, MSS. 54.00 Shoninger Heinshmer Co., Chicago 309.75 G. A. Sullivan, Chicago ... 58.50 Sherston & Lowell Co., Lockport.. 78.50 Superior Hat Co., St. Louis -_-. 19.75 Smith, Waallace Shoe Co., Chicago 52.95 Sexton Mfg. Co., Fairfield, Ill... 40.00 Tabin & Picker Co., Chicago --. 176.40 U. S. Rubber Co., Chicago —-_____ 842.07 T. Ulrich & Sons, St. Louis __.. 62.08 Weimer Cap Co., Grand Rapids... 13.88 Waarmer Bros., Chicago ~~. - 89.28 Bessie Anthony _... ob a eae 300.00 Don P. Toole, Saginaw - ~~... 25.93 True Shade Hosiery Co., Phila- MCR IONIN 173.97 Isaac Kuhn & Co., Chicago —____. 183.86 Ideal Show Mfg. Co., Milwaukee 148.40 $28,390.00 Aug. 24. In the matter of Walter H. Anway, doing business as the Simplicity Manufacturing Co., bankrupt, of Kala- mazoo, the final meeting of creditors was held at the referee’s office and the trus- tee’s final report and account were ap- proved and allowed. There not being sufficient funds to pay the administra- tion expenses and the preferred tax - Claims in full, no dividends were de- clared upon the unsecured. claims. Creditors having been directed to show cause why a certificate should not be made recommending the bankrupt’s dis- charge and no cause having been shown, it was determined that such favorable certificate be made. The trustee was authorized not to interpose objections to the bankrupt’s discharge. The final order of distribution was entered and the meeting adjourned without day. In the matter of Dan O. Smith, bank- rupt, of Vicksburg, the final meeting of creditors was held at the referee’s office and the trustee’s final report and ac- count were approved and allowed. A first and final dividend of 5% per cent. was declared and ordered paid upon all un- secured claims. The final order of dis- tribution was made and the referee made a certificate recommending the bank- rupt’s discharge. The trustee was au- thorized not to interpose objections to the bankrupt’s discharge. The first and final dividend list of creditors were filed, whereupon the meeting was adjourned without day. Aug. 25. Merle F. Payne, a mechanic, of Kalamazoo, formerly doing business as a partner with Charles Brown and Leon J. Dopp under the name of _ the Elite Garage, filed a voluntary petition and was adjudicated a bankrupt. The matter was referred to Referee Banyon. The schedules of the bankrupt show no assets over and above his statutory ex- emptions and the following are listed as creditors. Standard Oil Co., Kalamazoo _-_~$1133.20 S. F. Bowser Co., Fort Wayne —— 137.25 Consumers Power Co., Kalamazoo 18.21 Henry Scott & Co., Kalamazoo_. 10.63 Gazette, Kalamazoo —-_____-4-__ 13.96 Michigan State Telephone Co., algmMAGOO oe 6.51 Nusbaum Motor Supply Co., Kal- PRIAGOG 6 5.00 Kalamazoo Ice & Fuel Co., Kala- MRAVOD 28 116.10 Wm. C. Harlow, Kalamazoo ---. 35.20 RH. ©. Pair, Salamazoo 9.00 Herman Brouwer, Kalamazoo___ 8.00 Globe Compressor Co., Kalamazoo 279.60 Demand has been made for costs for calling the first meeting of creditors. ——_--~» Diplomacy. Small boy: “Say, Mister, was you ever a little boy?” Grocer: “Why certainly.” Small boy: “And did you ever visit the woodshed with your Pop?” Grocer (sympathetically): “Yes, yes, lad, I know.” Small boy: “And after your Pop had finished tannin’ you, did you ever make a vow that if you ever had the chance you’d do all you could to stop such injustice to little boys?” Grocer (reaching for his handker- chief): “Yes, lad, I did, I did, many a time.” : Small boy: “Well, I want five pounds of sugar, and I’ve lost the money.” CITIZENS 4267 A. E. KUSTERER & Co. INVESTMENT SECURITIES GOVERNMENT, MUNICIPAL, 817-621 MICHIGAN TRUST BUILDING PUBLIC UTILITY, RAILROAD, CORPORATION BONDS GRAND RAPIDS BELL, MAIN 2435 Fenton Davis & Boyle Chicago First National Bank Bldg. Telephones} Main 666 BONDS EXCLUSIVELY @. R. NAT. BANK BLDG. GRAND RAPIDS Citizens 4212 Congress Building Detroit ROBERT HENKEL, Pres. The Mill Mutuals AGENCY Lansing, Michigan Representing Your Home Company, The Michigan Millers Mutual Fire Insurance Co. And 22 Associated Mutual Companies. $20,000,000.00 Assets Is Saving 25% Or More Insures All Classes of Property A. D. BAKER, Sec.-Treas. Should investigate the Building and Loan Association. first mortgages on the highest return consistent with safety and are withdra Over Kresge’s in the Widdicomb Building. ‘CITIZENS TELEPHONE STOCKHOLDERS investment features of the Grand Rapids Mutual Assets are secured by Its certificates pay wable upon demand. Its Five Millions of improved Grand Rapids real estate. Bell Main 1155 Maximum protection for the money, and adjustments are always made promptly Mary J. Field Company Grand Rapids Representative Auto Owners Insurance Company 514-515 Widdicomb Bidg. Citz. 65440 August 29, 1923 Predict Improvement in Sugar Con- ditions. Marked improvement in sugar con- ditions throughout the world during the closing four months of the year is forecast by an analysis of the Statistical position published by Lam- born & Co. in a pamphlet entitled “World Supplies and Indicated Fore- casts.” simplest analysis of these conditions by the comparison of production and consumption shows that if the crop year has been a period of very in- adequate production the calendar year will prove a period in which produc- tion will practically suffice to meet consumption without any further withdrawals from stocks. “The difference between production and consumption in sugar. statistics represents the change in stocks, just as the difference between income and outgo in a money account represents the profit or loss. In the coming four months the annual sugar loss (that is, the warehouse withdrawals) of the world will be reduced by 313,- 000 long tons raw sugar value, as this is the amount by which the spread between the annual rates of produc- tion and of consumption will change for the better. But this comparison of production and consumption over different per- iods does not constitute the only measure of the change in the sugar Statistical position. For it is well known that a great part of the. ware- house withdrawals here considered were caused by abnormally high stocks in 1922. The remainder of the warehouse withdrawals will there- fore be due to abnormal conditions of shortage or surplus at the end of the same periods; that is, in 1923. And the change in the final stocks affords an even sharper index of the change in sugar conditions. “To determine the shortage or sur- plus in August and December, 1923, therefore, it is necessary to ‘have esti- mates of the ‘normal’ stocks for the same dates. These estimates have been made and show that of the total improvement of 313,000 tons in the world position, less than one-quarter need be discounted as due to ab- normal initial stocks. The remainder, 236,000 long tons is the net improve- ment in the world statistical position which will take place between August and December of this year. “Statistically, this improvement is indicated as the difference between a shortage (abnormally low stocks) of 142,000 tons in August and a surplus (above normal stocks) of 94,000 tons in December. But it must be remem- bered that both of these estimates might be revised equally up or down by other compilers, while the differ- ence between the two figures, namely an increase in stocks (relative to ‘normal’) of 236,000 tons will scarcely be changed in any othe computation. “For the three western continents of Europe, and North and South America, out of the total improve- ment of 392,000 tons, only a little more than half must be discounted as caused by abnormal stocks in 1922. The remainder, 176,000 tons is the net indicated improement in stocks be- tween August and December of the The pamphlet says: “The MICHIGAN TRADESMAN present year. In this report there is indicated a shortage (stocks below normal) of 156,000 tons at present and a small surplus (stocks above normal) of 20,000 tons at the end of the year. “The change is largely explained by the increases in the European beet- sugar crops. By careful comparisons of the acreage and yield statistics of previous years with the reported acreage Of the new crop in each country, estimates can be made as to the probable size of the 1923-24 outturn. These studies forecast an increase over the 1922-23 crop of about 750,000 tons, of which a con- siderable portion will be available within the calendar year.” —_>-+—____ Six Unexpected Presidents. Chatham, Ont., Aug., 25—As a regular reader of the Michigan Tradesman, I have taken keen inter- est in the contributions of Timer, particularly as they afford an insight into the early history of the State of Michigan and into earlier American politics. Old Timer writes with such evident authority and such intimate knowledge of his topics that I was considerably surprised at the inadvertant slip which led him, in the August 15 issue, to refer to Calvin Coolidge as the “fifth” Vice-Presi- dent to succeed to the Presidency through the death of the regularly elected chief magistrate. A perusal of Old Timer’s article discloses that the has unintentionally overlooked the second of the six “unexpected presidents.” This was Millard Fillmore, who succeeded on the death of President Zachary Tay- lor, who was elected President in 1848. Fillmore was the thirteenth President of the United States; and though not an _ outstanding figure among the Presidents, he avoided the mistakes for which John Tyler was criticized; and, all things con- sidered, left behind him a creditable record. The outstanding figure among the Vice-Presidents who succeeded to the Presidency was, of course, Theodore Roosevelt, who, by the way, had a host of admirers on the Northern side of the international boundary. I find many observers, Canadian and otherwise, who at the time of the Presidential contest of 1920 re- garded Calvin Coolidge as a poten- tially stronger character than his running mate; but President Harding unquestionably rose and rose ade- quately, to every requirement of his responsible position and won, to an unusual degree, the admiration and affection of Canadians—and this de- spite the fact that his administration synchronized with _ tariff measures which tended to militate against Canadian trade interests. President Harding typified all that was best in that admirable individual, the average American; and_ his generous and friendly words on the occasion of his visit—the first official visit of an American President to Canadian soil —will always be remembered with grateful appreciation by Canadians. Victor Lauriston. —_—~o<-. The fellows who are always ready to strike are not the kind that ever strike it rich. To win over a customer is more useful than putting over a sale. Usually, the longer it takes you to “arrive,” the longer you are likely to stay. One inalienable right: The right to do right. Just jog along and you are liable some day to get a jolt. 17 Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the vaiue of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Brick Co., Grand The Old Reliable = ssc en in West Michigan it Linn Ave. in G. R. New System Dentists We’ve taken pain and high price out of Dentistry and substituted comfort and economy. After all, there’s no place like the New System. Just a Step South of Monroe Ave. One Flight Up; Write for Information. THE SIGN For Your greatly increased. A GOOD RECIPE FOR CINNAMON ROLLS 2 cups Lily White flour, 4 teaspoon salt, 6 teaspoons baking powder, 1 eup sugar, Sift all together and add enough milk to make a soft dough. Roll out on board, brush over with melted but- ter, sprinkle with 144 brown sugar, 144 teaspoon cinnamon, 4% cup raisins. Roll up and cut in 2-inch lengths. Bake 20 minutes, Three Times a Day Bread is the one food that is eaten at least three times a day. If the bread you consume is nutritious and whole- some, your vitality, your strength and your well being is You can be sure of Lily White Flour to produce the best breads. Lily White has long. been recognized as the finest flour for all general baking—for wonderfully flavored rolls, luscious biscuits, handsome tasty loaves. Lily White quality begins with the superior wheat and extends throughout the milling process right to the fin- ished baking triumph in your oven. You'll like Lily White as the women of three generations like it. Lily White ‘*The Flour the Best Cooks Use” VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN ‘‘Millers for Sixty Years” Ads like these are being run regularly and continuously in the principal papers throughout Michigan. You will profit by carrying Lily White Flour in stock at all times, thereby being placed in position to supply the demand we are help- ing to create for Lily White Flour. OF QUALITY Protection OUR GUARANTEE We Guarantee you will like Lily White Flour, "the flour the best cooks use" better than any flour you ever used for every requirement of home baking. If for any reason whatso- ever you donot, your dealer will refund the purchase price. He is so instructed. MICHIGAN ’ “UTA IT ons Blin es DRY GOODS. FANCY GOODS“ NOTIONS syn)
  • -2 Go in More for Greeting Cards. One of the so-called infant indus- tries rapidly approaching the adult stage is that of the greeting card manufacturers, according to the sec- retary of an association devoted to their interests. A business of more than fifty millions was done the past year, he says, and indications are that the demand for greeting cards for every occasion is steadily growing. In addition to the usual holiday cards there are now cards for birth an- nouncements, birth congratulations, wedding congratulations, Fathers’ and Mothers’ Day, condolence, graduation, etc. The public is demanding a better quality of card than formerly, more clever sentiments, better die work and better stock. While Fall lines are shown in February, it is not until May or June that orders are placed in quantity, and even then buyers are inclined to underbuy. As a result there is always a rush of repeat orders early in the Fall, continuing up to December. Manu- facturers are often not able to pro- vide the popular styles in quanities demanded. With less haphazard buying, according to the association, the public would get better cards at a better price. ——_—__o + -___-. Rug Men See Active September. Late August finds very little doing in the carpet and rug industry, but in this it is only living up to previous years. Representative men in the trade see an active September ahead. At the moment the energies of the manufacturers are devoted almost en- tirely to cleaning up deliveries due on orders placed several months ago. and shipments were said recently to be virtually absorbing production. Because of this there is very little chance of stocks piling up, and there is yet no indication of an auction. Spring lines are now being worked up, but they will not be ready to show the trade until some time in October. From present indications there will be no great change in prices for Spring, if any, due to the continuance of high production costs. TRADESMAN Are Away Behind on Style. “Whatever the abilities of the Ger- man knit goods manufacturers may be in turning out merchandise under the production costs of makers of similar goods in this country, the fact re- mains that they are away behind American manufacturers when it comes to turning out knitted gar- ments embodying the element of style. According to the current bulletin of of the National Knitted Outerwear Association, a Philadelphia manufac- turer who recently returned from the other side is the authority for this statement. Samples of American sweaters taken to Germany by the manufacturer in question created quite a sensation among the German knit goods men who examined them with great interest. The products of the Germans are said to be years behind them, especially as regards style. ——__+~-<-—___ Not in Any Hurry. Why certain mills making the finer kinds of women’s wear goods are in no hurry to show Spring lines is said to be due to their continued activity in providing for the Fall needs of their customers. The selling agent of one of these mills states that his concern has enough orders on hand to keep it busy until the end of the year. He can do nothing for the time being with Spring fab- rics and is not anxious to enter into commitments until there is need of doing so. No fear is entertained that raw materials will be higher later on. visiting us then. salesman. PRICES. merchandise needs. Many merchants took advantage of the Specials. forget that Every Tuesday will be House Day and plan on August 29, 1923 New Name for Artificial Silk. To aid in the effort to secure a suitable name for the fiber now called artificial silk, Horace B. Cheney, Chairman of the Committee on Leg- of the Silk Association of America, has sent to the members of the Association a questionnaire. This asks not only suggestions for a name, but also enquires whether or not such a name when chosen would be actually adopted for use by the silk trade. This would mean its sub- stitution for the words “artificial silk” in advertising; sales propaganda and general reference to the fiber, as well ac correct description of all fabrics in which it is employed. Answers thus far received indicate that the new name when chosen will have the endorsement of the trade. —_2.2>———_ Needlepoint in Handbags. The vogue of needlepoint in fur- niture is being duplicated in novelties according to one manufacturer, who is offering silk handbags embellished with medallions of this choice deco- They are done in the finest petit point, on silk bolting-cloth, mostly in floral designs in delicate colorings, and add a touch of ele- gance unusual in the more popular priced articles. These bags sell for around $45 a dozen, and come in various shapes and colors, although black is the most effective ground color. They are furnished with purse and ‘mirror. —~+2>__—_ Usually our best work is which we do easily and joyfully. islation ration. that Our first House Day last Tuesday was most successful. Don’t MAIL ORDERS In visiting the trade, they told us they were doing a fine early business in Fall Merchandise. With Cotton Goods advancing don’t wait for our Just write us what you want and we will ship your order the day received AT LOWEST PREVAILING Send us your Mail Orders, and depend on us for your MARKET INFORMATION In the last week, Cotton advanced slightly and Bleached and Brown Cottons, advanced at the mills from 4c to Yc a yard. and cover NOW. Business is fine and our stocks are complete—Be wise have Sheetings, etc., GRAND RAPIDS DRY GOODS CO. We Maintain Low Prices on Staples. & ® August 29, 1923 Denounce Schemes of Government Aid of Farmers. The Secretary of Agriculture and an ex-Secretary of Agriculture on paid their respects advocate schemes Government will be successive days to those who whereby the made an agency for boosting the price of wheat. Former Secretary Meredith cited figures from the ‘War Finance Corporation showing that farmers of Iowa ‘had repaid 70 per cent. of what they borrowed two years ago, that farmers of Nebraska had repaid eleven-twelfths of their borrowings, and those of Illinois four fifths of their borrowings. The ex- Secretary added a little punch to his utterances by announcing that the had filed suit against Senator Brook- hart, one of the most vociferous of the farm bloc, for the sum of 30 cents for libel. While the figures cited by Mr. Meredith disprove the allegations of Senator Brookhart and other radicals that the farmers have been ruined, it is to be noted that the facts and figures which he cites per- tain mostly to conditions in the corn belt, where admittedly the farmers during the present year have been doing very well, with corn selling at the highest price since 1920. In the wheat belt, ‘and particularly in that portion of the spring wheat belt west of the Missouri River where diversification is a difficult »problem, the story is not so cheerful. Secretary Wallace, meanwhile, also takes issue with the leaders of the farm bloc by condemning _ their schemes of price-fixing and Govern- ment buying and storing. He takes the position that if this plan is adopt- ed for wheat there is no reason why it should not be employed for any other commodity which for the time being cannot be marketed at a profit. The result would be an ut- ter derangement of markets with the situation rendered much worse rather than better. The Secretary might have gone a step further and showed that the various schemes of Gevren- ment relief already adopted have proved broken reeds. The high tariff on wheat was only a political gesture. Tampering with the Federal Reserve act has done neither the farmer nor the banking system of the country any good. Whether the Rural Credits act will be beneficial remains to be seen. The Future trading act has not helped prices. The Secretary of Agriculture says that all this legis- lation “has been helpful,’ but it certainly has not prevented wheat from declining below a dollar in Chicago, a price which means 80 to 85 cents on the farm. So long as the wheat grower has this condition con- fronting him it is very little consola- tion to him to know that he can organize cO-operative associations without being prosecuted for exercis- ing restraint of trade, or that his bank can rediscount farm paper for nine months instead of six, or that big deals in grains on the exchanges must be reported to the Government. An idea which thas a firm hold on a large number of farmers in the Northwest is that a “cost plus’ sys- tem of marketing farm products Magnus John- from Minne- he will: fight should be established. son, the new Senator sota, announces that for the “cost plus” system to the bit- - ter end. No specifications are given as to whose costs are to form the basis upon which the “plus” is to be added, or who is to determine such costs, or how they are to be determined or who is to guarantee the producer the stipulated price. Where there are many thousands of producers the costs of production must necessarily have a wide range. Only a small number of farmers know what it costs them to produce a given unit of product. Even if sufficient data could be obtained the problem would not be solved. If average costs were taken as_ the basis for prices a large number of producers would “go broke,’ for there would probably be as many whose costs were above the average as there would be with costs below that level. On the other hand, if the highest costs of production were taken as the basis this would assure a profitable return to many whose in- efficiency ought to result in their elimination. Moreover, such a price might be named, but there is no way to make the consumer pay it. The whole “cost plus” “scheme is the product of extremely loose thinking, but it has its appeal to a certain type of mind and it will be brought for- ward as one more plan of economic salvation for the farmers when Con- gress meets in December. Once more we have an illustration that the cost of living can move in one direction while wholesale prices move in another.. According to the index of wholesale prices compiled by. the Bureau of Labor Statistics, there was a decline during July of 1.3 per cent., whereas the index for the cost of living prepared by the National Industrial Conference Board shows an advance during the month ending with July 15 of 1.1 per cent. During all of 1922 and the first three months of 1923 the general trend of wholesale prices was upward, while the general trend of living costs was downward. Since March the trend of living costs has been upward, while since April the trend of wholesale prices has been downward. The contrast in the movement is due to quicker reaction of wholesale to changes in economic conditions The nearer the commodity is to the consumer the more gradual are the fluctuations in its price. prices William O. Scroggs. Oe The Rule of Three. Three things to govern—temper, tongue and conduct. Three things to cultivate—courage, affection and gentleness. Three things to commend—thrift, industry and promptness. Three things to despise—cruelty, arrogance and ingratitude. Three things to wish for—health, friends and contentment. Three things to admire—dignity, gracefulness and intellectual power. Three things to give—alms to the needy, comfort to the sad and ap- preciation to the worthy. MICHIGAN TRADESMAN Multigraphing, Addressing, Form Letters, Mailing Lists WATKINS LETTER SHOP Citz. 64989 112 Pearl St, N. W. Bell M. 1433 We say litthe—Our work and service speak for us. a Mma Fall Gingham Week--- September 5 to 12, 1923 Buy your Ginghams NOW. We have a big variety of patterns at attrac- tive prices. | Quality Merchandise—Right Prices—Prompt Service | PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. LI Citizens Long Distance Service Reaches more people in Western Michigan than can be reached through any other tele- phone medium. 22,400 telephones in Grand Rapids. 150,000 Connection with Detroit. USE CITIZENS SERVICE CITIZENS TELEPHONE COMPANY These Hot Days Call For Refrigerators, Ice Chests, Water Coolers, Ice Cream Accessories, Ete. telephones in We can serve you in Both NEW and RE-BUILT Grand Rapids Store Fixture Co. 7 lonia Ave., N. W. Grand Rapids, Michigan MUSKEGON MICHIGAN Makes Good hocolates 20 MICHIGAN TRADESMAN August 29, 1923 Can Double Egg Yield. What proper feeding and culling of poultry flocks care, management, will do to increase the egg produc- tion is shown by figures on the record poultry flocks at Iowa for the last year, which have just been com- piled by the poultry extension serv- The which college. flocks during the year was 266. The in the Poultry ice of the average number of reported average production per hen poultry record flocks was 119. men estimate the average for the state at about 58. This gives a difference in production of 100 per cent. in favor of the flocks which were properly handled. This increased production has come large- ly in the winter months, when eggs sell at the highest price. The revenue from all Iowa flocks, the poultrymen say, is average about $325 a year. In the record flocks the average revenue was $563.42, a difference of $238.42. If all of the flocks in a single county could be placed on the same basis of production as the record flocks, it would mean an added net revenue for the county of $475,000. ———_ 2+ _____ Amended Egg Regulations in Canada. Following are the main new clauses affecting domestic trading in eggs in the regulations respecting the grading and marking of eggs effective in Canada August 7: Every case or con- tainer of eggs that is shipped or delivered by persons who receive eggs on consignment or buy eggs for shall be marked, labelled or tagged in conspicuous letters on both ends with the name of the class and grade of the eggs contained therein, according to the Canadian standards, providing that any producer or other person dealing in eggs may delegate his right to candle and grade to the first wholesaler or retail dealer to whom the eggs are shipped or de- livered, in which case the markings, labellings or taggings shall consist of the words ‘Ungraded Eggs For Shipment Only,’ and provided that the provisions of this regulation shall not apply to shipments or de- liveries direct from producer to con- sumer. When cartons are packed in cases or other containers, both and cartons shall be marked, labelled or tagged as aforesaid. “Regulation 4. resale cases “Regulation 5. Every case or con- tainer of eggs that is exposed, dis- played or offered for sale by any selling or delivering eggs direct to consumers in a public place cr manner shall be marked, labelled, person tagged or accompanied in conspicu- Ols «eiters with the name of the cixss and grade of eggs contained therein. “Regulation 6 Cases or containers of eggs marked with the name of the class and grade shall be cons‘dered to be froper’y marked when they contaia not more -than an average ot 6'4 per cent. below grade stated apart irom breakage. Complaints to with respect to eggs below grade snail be made to the vendor within 24 hovrs of the receipt of such ezes Aiter the expiration of the said 24 hours the liability as to eggs beloxy grade stated shall be upon the person in whose possession such eggs are found. vendors “Regulation 7. Every person who sells, offers or displays eggs for sale as a retailer shall cause to be displayed in a prominent place in his tlace of business a card as may be prescribed setting forth classes and grades of eggs as defined by the Canadian standards. “Regulation 8. No_ person shall ship eggs or cause eggs to be shipped or delivered or displayed for sale in cases or containers which are marked or labelled or tagged with the name of any class or grade specified in these regulations unless the quality and weight of the eggs contained therein are equal to or better than such class and grade. “Regulation 9. No person shall buy for sale or resale, or expose, offer for sale, or sell eggs which are unfit for human food. “Regulation 10. (1) All who receive eggs on consignment or buy eggs for resale, in making pay- ment for same, shall apportion the returns on the basis of Canadian standard grades accompanied by a statement on forms as required in schedule “A” to these regulatons, provided that this regulation shall not apply where producers market their eggs in less than 15-dozen lots in any one day. (2) A consignee of ungraded eggs transferring the same to another party for candling and grading shall make the transfer within 48 hours from the time the eggs are delivered to the consignee. (3) The minister, or his represent- ative, may require to be notified in the case of a transfer for the pur- pose of candling and grading as mentioned in the next preceding sub- section, and may prescribe the con- ditions under which such transfers may be made. persons Any inspector enforcement of may enter any “Regulation 11. charged with the these regulations M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable : Fruits and Vegetables | = § MILLER MICHIGAN POTATO CO, Wholesale Potatoes, Onions “ . Correspondence Solicited ° : Wm. Alden Smith Building Frank T. Miller, Sec’y and Treas. Grand Raplds, Michigan ‘ We are making a special offer on Agricultural Hydrated Lime in lees than car lots. A. B. KNOWLSON Co. Grand Rapides . Michigea Moseley Brothers |_ ‘ GRAND RAPIDS, MICH Jobbers of Ferma Produce. 7 I'l’S TRUE Swift Cigars Nothing Fancy But the Tobacco bagel Sen Distributed by LEWELLYN & CO. 5 WHOLESALE GROCERS GRAND RAPIDS DETROIT YS SRUPTCTEEEUTT TED E EOC BLUE GRASS Superior : Quality, |Sfpaeeery | Appeals —— | mee tts to the Always + be '4 Particular — Segoe Housewife Reliable. REPLENISH YOUR STOCK NOW BE PREPARED FOR THE FALL DEMAND KENT STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK olesale Grocers General Warehousing ent Distributin PULTE EOL UE a August 29,. 1923 MICHIGAN TRADESMAN 21 premises or conveyance to make ex- amination of any case or container of eggs suspected of being improper- ly or falsely marked in violation of the provisions of these regulations or to ascertain the manner and ex- tent to which the returns for eggs have been apportioned in accordance with the Canadian standards as _ re- quired in regulation 10 of these regulations.” —_>-_____ Lay the Blame Where it Justly Belongs. Grandville, Aug. 2.8—Has it ever occurred to you that every citizen is equal before the law? That the farmer, the steel magnate, the mer- chant, the laborer, the manufacturer all stand upon one platform—the platform of equal rights, regardless of color or caste? Such is the fact under the constitu- tion of the United States. This being true, where does the farm bloc, the labor union organiza- tion, et al, come in? There is no ground for political pap to be dealt out to any of these. There is no ground for legislation which fixes a minimum price for any article of commerce, for any farm product or for the wage of the man who earns his bread by the sweat of his brow. As American citizens, Christian, Jew or Gentile, we all stand on an equality before the law. This fact ha: the great Constitution of our fathers back of it and all the force of the army and navy to qarry it out. Then what have we to say of the whines of one Samuel Gompers who professes to speak for one class of Americans as against all the rest, and speaks for the “constitutional rithts” of labor unions to close all the shors of this free land against honest American workingmen who have the independence and inherent right to stand on their own feet and speak for. thmslves? Gompers advocates the closed shop. Any man who advocates. that speaks for the greatest tyranny which ever disgraced civilization. A closed shop and liberty are as an- tagonistic as fire and water. The two will not mix, and the fact is fast becoming known that trade unionism must either shut up shop and quit, else grant to every living man the risht to say how, when and where, and at what wage he will dispose of his labor. Legislation which ignores the rights of common humanity is not. only unconstitutional, but it is adverse to all the finer feelings of the human soul, a menace to free institutions, and cannot long exist in free Amer- ica. Labor unions as portrayed by Mr. Gompers have the right to nullify the Constitution, to press the foot of the oppressor upon the neck of every farmer ard free laborer in the courtry. Farm-labor parties cannot long exist. They are incongruous and one-sided; in fact, did union labor have complete sway the farmer would be at the bottom of the ditch, a mudsill for the union labor struc- ture to rest upon. Those who advocate a minimum price for wheat fixed by Government are surely making a mistake. The same Congress can fix the price of farm labor at such a figure it will be impossible for the man who lives by working the soil to hire at all. The rights of one are the rights of all, demagogic spellbinders to the contrary notwithstanding. Gompers is especially sore at Judge Gary, of the steel company, because he has done away with the twelve hour shift and gone to eight hours, as he agreed to do. When anybody keeps an agreement it hurts this union magnate. Breaking bargains is a pe- culiar characteristic of the union laborites and it grieves their arrogant master to find somebody who is honest. Promising to work for the good of labor unions, to legislate for the farm bloc, to see that this class or that is protected in wrong doing is what the demagogue is doing all down the line. Phe fact that ¢this cannot be done without nullifying the Constitution of the country does not pheaze the bumptious catawauler of the hustings, who is after votes re- gardless. A square deal all around. Doesn’t that sound true? Well, when you get that there'll be more wailing from Gompers and his ilk than ever. Our Government has been too lenient with the ranking dema- gogs of this Nation. It has allowed the farmer to think that he is abused because, having raised a bumper crop of wheat, he cannot dispose of it at the old war price. Overproduction is sure to lower prices of any prod- uct, farm or manufactured. Let us look facts squarely in the face. Let us cease denouncing Wall street, the meat trust and other peo- ple who have as much right to life, liberty and the pursuit of happiness as any of us. We are not better than our neigh- bors and the moment you grant Con- gress power to legislate money into the pocket of one class, as against the interest of any other, that mo- ment you step over the line and enter a course contrary to. right, honor and justice, and fly in the face of the Constitution of the fathers. There has- been too much of this sort of thing. The LaFolletts, John- sons, Brookharts and those of that ilk. have caused “more unrest and trouble in this country than any other combination of broil-makers going. Ever since the American federa- tion of labor arrogated to itself pow- ers not granted by the Constitution; ever since the closed shop’ idea became a part and parcel of the pol'tical gospel of certain national trouble in the labor element, leading to such hideous and damning crimes as that at Herrin, Illinois, where twenty-two American citizens were murdered in cold blood. The worst part of that crime is the fact that not a soul thas been convicted and punished for the outlawery. Fifty years ago such a crime would have shocked the world and punishment would have been speedy and effective. ‘Phe saddest part of it all is that labor union men condone that awful murder of the innocent, law abiding Citizens of a sovereign state. Class I-~islation has led to such a state of affairs, a state that puts to shame the vilest crimes of the Turks in Armenia. Old Timer. 22-24-26 Ottawa Ave. WHEN YOU THINK OF SEs ss Order a bunch of GOLDEN KING BANANAS of ABE SCHEFMAN & CO. Wholesale Fruits and Vegetables FRUIT—THINK OF ABE. Grand Rapids, Mich. RCN a Prompt Service Reasonable Prices Courteous Treatment These three features, combined with a complete stock of the highest quality fruits and vegetables, are the reasons ‘‘we guarantee satisfaction—always.”’ THE VINKEMULDER COMPANY The Oldest Produce Firm Serving the Community Grand Rapids, Michigan You Make Satisfied Customers when you sell ‘‘SUNSHINE”’ FLOUR Blended For Family Use The euenity is Standard and the Price Reasonable Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Genuine Buckwheat Flour Graham and Corn Meal Look for the Perfection label on Pancake flour, Graham flour, Gran- uated meal, Buckwheat flour and Poultry feeds. J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Western Michigan’s Largest Feed Distributors. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN Seeding Prospects The report of the Department of Agriculture on the seeding intentions of farmers in the winter wheat states, which indicates a prospect of a reduction of 15.5 per cent in the fall seeding operations, bears out an old economic law. Behind this is the old rule that when any commodity declines below the cost of production those who raise it turn to other activities. 2% Whether or not the intentions of wheat growers are modified when seeding time arrives, there are unmistakable signs of plans for a decrease in the 1924 production of wheat. Even with a decrease the Southwest expects to be the main source of supplies of bread wheat. However, the fact re- mains that the survey of seeding intentions proves what is also true of flour—that buyers cannot expect to make pur- chases that do not return the sellers a reasonable profit. JUDSON GROCER COMPANY DISTRIBUTORS GRAND RAPIDS, MICHIGAN August 29, 1923 i+ ay me i . ae A- Rt. en a fy =— — — _ P & EE $ = = = : —_ ‘OVE ~— — Z c 4 _— Ma 7 — — - _ — _ ’ -_ -_ -o +s = = ce Bt oD Michigan Retall President—J. Charles Ross, Kalamazoo. Hardware Association. Vice-President—A. J. Rankin, Shelby. Secretary—Arthur J. Scott, Marine City. Treasurer—W illiam Moore, Detroit. Executive Committee—L. J. Cortenhof, Grand Rapids; Scott Kendrick, Ortonville: George W. McCabe, Petoskey; L. D. Put, Fremont; Charles A. Sturmer, Port Hu- ron; Herman Digman, Owosso. << — Resin a Record of all Stove Sales. Written for the Tradesman. While it is desirable in retail busi- ness to avoid an overdose of “system” and to make all business records as simple as possible consistent with getting and keeping the essential facts, the idea of keeping a record of stove sales is one which will often produce excellent results in that de- partment of hardware retailing. One small city dealer I have in mind has kept track of every stove sale since 1897. Where such a rec- ord is kept, its value increases cumu- latively from year to year. The first year’s record, or the second, is of relatively little value to the gdealer; but at the end of ten or twenty years he finds convenient to hand a valuable list of people who are due to replace their old stoves and ranges or, in the alternative, are able to give convincing evidence from their own practical experience to the satisfaction given by the line of stoves the dealer is handling. By keeping a record, the dealer knows when his customers purchas- ed the stoves they use, and can make a pretty shrewd guess as to the time when they will again be in the market. If he shows enterprise, he will anticipate that event. For instance, by looking back over the list the dealer finds that W. P. Jones bought a range in 1998. He knows that W. P. Jones has gone on using that range ever since, and the inference is logical that he ought to be needing a new one. According- ly, the dealer takes the first oppor- tunity to speak to him, enquires how his range is working, and then pro- ceeds to give him the benefit of the Many arguments that present them- selves. When a range has been kept in active service for a long period, even if it still gives a certain measure of satisfaction, there are Many very strong reasons which the dealer can find for the sale of a new one. Fuel economy is one of the strongest, for an old range will require more fuel than a new one to do the same work; if, indeed, it can do as satis- factory work even under the heaviest pressure. Jones may not have thought of buying a new range, but he can be brought to see the wisdom of it. A progressive dealer could make profitable use of a record of. this nature in a great many ways. He might, for instance, organize an in- y MWY A WALL The is to send someone every few months to all homes where stoves have been spection system. idea of this installed. The man sent would in- spect the stove, find out if it was giving satisfaction and, if not, where the trouble lay. In_ this way he would keep the people satisfied and would undoubtedly get enough re- pair work to at least pay the ex- penses of the system. Some dealers may be inclined to dispute this on the ground that re- pair work will come to them anyway. The fact is that an experienced stove man will find numerous weaknesses in a range or heater which the house- holder is not «aware of, the results of the defect been felt for some time. although may have One of the great advantages of a system of this kind, however, lies in the opportunity presented for can- vassing. A range is inspected, say, which was purchased when the family lived in a smaller house. It is now doing its work only indifferently well. The inspector points out that the poor results are due, not to any weakness in the stove, but to the fact that it intended for a smaller place. If he is a good sales- man, he can make a circumstances in ten. A dealer who plan Was under such out of sale nine cases this years followed some has has more or less for states that while he found it yields direct results, he would keep it up even if it did not bring him in a dollar directly. “It enables me to keep my customers in a good states. “If a stove well, I want to hear It at once. I don’t want that tomer to go on harboring a against me, and, perhaps, his wrongs to all his friends. If stove does about cus- mood,” he not work grudge retailing neighbors and what the trouble soon attend to it; only quite frequently will not with his troubles. The we hear is, we can the owner come to us only way left then is to go to him. If for that one reason alone, we would always keep up this system of calls,” The keeping of a record of stove sales can be used effectively in other ways. It provides the dealer with information which he can use to good effect in making other sales. A man drops in and looks over the stock of ranges, but the salesman discovers that he has rather a high opinion of another make. Learning the address of the man, the clerk turns up the record and finds that a neighbor purchased a range from them in the year 1906. “You want a range that will last,’ he tells the Prospective customer. “Now, you Michigan Hardware Company | — } 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and 3 FISHING TACKLE (0 Motor 4 Trucks } To Fit Your Business SALES SERVICE ECKBERG AUTO COMPANY 310 IONIA AVE., NW. nite AND STYLE L oe, \ cc -R GRAND RAPIDS NEW MILLION DOLLAR a REGENT THEATER: ; ‘peepee a ot PIOTOPLAYS ¥ DISTINCTION SUNDAY AT_ 1-3-5-7-9 =, SAT and WEEK DAYS 2:30-7-9 PRESENTING 20 PIECE ORCHESTRA ORGAN SOLOS NOVEL TIES—SURPRISES World Famous Motion Pictures Foster, Stevens & Co. Wholesale Hardware wf 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. SS TRI AES TRA LES I A August 29, 1923 di MICHIGAN TRADESMAN know Mr. Smith, who lives up near you? He bought a range from us 17 years ago, and he’s using it yet. What’s more. he hasn’t spent more than a couple of dollars on repairs in the whole time.” That is one of the strongest argu- ments that could be presented, es- pecially when the salesman goes on to explain that the range now ‘made is much more efficient and up to date than the one sold seventeen years before; the natural conclusion being that, if the old style range would give good service for that length of time, then the new model would last considerably longer. The testimonial is one of the strongest arguments that can be pre- sented. Many people do not put much faith in it, but the testimonial continues to do wonderful work just the same for those who are wise enough to employ it. rhe whole advertising campaign of many patent medicine concerns consists of the publication of testimonials, some of them are an extremely vague des- cription. And the patent medicine concerns seem to flourish. A book of stove sales would serve as a regular storehouse of testimon- ials. By delving into the contents, the dealer could find material for testimonials to meet every contin- gency and fit every case. If the information contained were mastered by the staff, they would be able to make a much more ef- fective canvass than otherwise. They would be able to garnish their sell- ing talks with a running fire of references to what Mr. So-and-So had done and the results that a similar range to the one under discussion had given when purchased by some other townsman. Such arguments count, and count heavily. As the last reason, the keeping of sales records would simplify the difficulties of repair work. A cus- tomer calls at the store and leaves orders for certain repair work to be done, or asks for some part to be replaced. He probably knows the make of the stove, but cannot tell the size or the model. The conse- quence is that the dealer has to send someone to the house to ascer- tain the facts, or, with a country customer must wait until the cus- tomer himself returns with more explicit information. If records were kept, it would be a simple matter to turn back to the record of sale and find out what was required. Every stove dealer has more or less trouble in the mat- ter of getting repairs; but the sys- tem suggested would do away with much of it. The easiest method of keeping a record of stove sales, and the one most convenient to refer to, is a card index record. A card can be provided with blanks for name, ad- dress, date, particulars as_ to the stove sold, and memos of repair work done from time to time, and such other information as the dealer may consider worth while. Many dealers keep card indexed prospect lists; and the cards, after a sale is made, automatically becomes part of a similar stove sale record. In course of time they suggest pros- pects for re-orders. In any event, a systematic record of stove sales will quite often be found worth while. Victor Lauriston. —_——-2.»—a__——_ Can You Answer “Yes” Questions? How many dealers can answer the following questions satisfactorily to themselves? 1. Have you an up-to-date business and accounting system in your store? 2. Is your business growing? 3. Do you take an annual inven- tory? 4. Do you figure selling price in all caSes to assure a profit? 5. Can you state definitely what your overhead expense amounts to in percentage? 6. Have your sales reached a maxi- mum for the expenses involved in selling? 7. Do you know what lines pay best and which pay least? 8. Do you push nationally adver- tised brands? 9. Do you discount your bills? 10. Do you make a special effort to sell the more profitable goods? 11. Do you turn stock at least four times a year? 12. Do you meet your customers to These personally? 13: Do you buy fom more sources than is necessary? 14. Are your windows regularly and attractively trimmed? 5. Do you. give prompt and courteous service? 16. Do you study the merchandise you sell? 17. Do you make use of manu- facturers’ free advertising matter and other dealer helps. 18. Do you belong to a Retailers’ Association ? 19. If so, do you attend the meet- ings of that organization? 20. Do you read your trade paper regularly? —__2--2>—_____ Taking Discounts. “No, we do not always take ad- vantage of discounts,’ business men will tell you. “Most of them only amount to 2 per cent. 10 days, any- way, and we reckon that it is worth something in the way of protection to us to maintain a good balance in the bank. at all times.” . Hor one thing, as far as credit and protection go bills paid promptly will do much more to develop reputation than a paper-balance in the bank which really does not belong to the de- positor anyway. And, for another thing, 2 per cent 10 days, is not to be sneezed at. The business man who scorns discounts merely. shows his ignorance. The National As- sociation of Credit Men_ supplies figures as to what some of the cus- tomary discount rates really represent upon a yearly basis. Thus the des- pised “2 per cent., in ten days, 60 day's net,” equals 14 per cent a year and “2 per cent., 30 days, 60 days net” equals 24 per cent a year, while the seemingly unconsequential “3 per cent., 10 days, net 30 days” equals 54 per cent, a year. In what bank will a temporary balance bring any return at all comparable? 23 Relieved. L A man, living in San Francisco, re- = ceived a telegram, collect, from a R. & F, Brooms friend in New York. After paying = the money he opened it. It read: 2 “IT am enjoying perfect health.” THE z After reading it he got a large hat DANDY 5 box and, filling it with bricks, sent : it by express, C. O. D.,. to the New LINE z Yorker. = In it was a note which ran as Also follows: “This is the load that fell off my heart when I received your telegram.” a We Admire the Lady’s Taste. Ly : Palo, Aug. 20.—Check for $3 en- > Prices closed is for another year of the Ki : Teadeaman. be Special ___._____§ 9.09 I feel like adding my boquet to the Ne. oF Coed Vales S20 large number you have been receiv- | No. 25, Veivet -. 10.00 ing, but it would be just like the No. 25, Special 9.80 rest. Surely forty years of good No. 27, Quality__ 11.00 work is a grand record. No.22 Miss Dandy 11.00 It would, perhaps, please you to No. B-2 B. O. E. 10.50 know that Mrs. Kling does not al- low the Tradesman to remain at the B. O. E. W’house, store. She persists in carrying it 32 ib. --..-.. 100 home and reads it with as much in- terest as any of her women’s maga- zines. €. §. Khe. —_--~+ Give What is Asked For. “A man convinecd against his will Warehouse, 36 Ib. 11.00 Freight allowed on shipments of five dozen or more. is of the same opinion still,” so don’t think you have convinced a man that he did not want what he All Brooms first asked for, just because he agrees Guaranteed to take something else. Rich & France 607-9 W. 12th Place CHICAGO, ILLINOIS VUVTDEDEREEE PED ED EREEEY FUE We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. B. O. E. LINE: TUTTE i TITTLE ECU CC ' CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. “NOT AN IMITATION JUST A WONDERFUL CREATION” TO SPREAD ON BREAD REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 :or Grocery Stores No. 6i for Meat Markets No. 75 for Florist Shops -McCRAY REFRIGERATOR CO. 2344 Lake St., Kendallville, Ind. One Trial Convinces CHINNICK’S RESTAURANT 41 IONIA AVE. Just North of the Tradesman Office I. VAN WESTENBRUGGE DISTRIBUTOR Grand Rapids Muskegon saa W708 > Polar Bear Flour A MONEY MAKER Can Always be sold at a profit. Quality in the Bag Brings Repeat orders. nia “Wie NEWERA MILNE J. W. HARVEY & SON, te ARKANSAS CITY, KAN? Central States Managers : 4B Lbs Pouar searf [oUt \ Marion, Ind. ae ee? August 29, 1923 24 MICHIGAN TRADESMAN ; | a ae HOTEL ROWE a ES = eee GRAND RAPIDS NEWEST HOTEL 5 3 E ry j a . 350 Rooms—350 Servidors—250 Bathe a / TIE COMMERCIAL TRAVELER, |) [ase SERRE oo Sw ra am f = R an = = ea Zz at Ths = we ah Oy The Center of Social and Business Activities. iio NSS THE PANTLIND HOTEL Y Wei 4 =| Everything that a Modern Hotel should be. Gabby Gleanings From Grand Rapids Grand Rapids, August 28.—There is a psychological time to close every sale, whether it is large or small. To attempt to do this too soon is to arouse the suspicion of crowding, or of undue anxiety. Sales resistance springs up and the good work done before is likely to be upset. On the other hand, to delay the close of the sale too long is to run the risk of the reaction which cus- tomers too often experience, as to whether or not this after all is the best buy and the accepted time to make the final decision. How, then, are we to know the moment has ar- rived? One keen student of men declares that he seldom is in error if he ob- serves the changes in the eye of the prospect—that in his experience the pupil of the eye dilates when the customer is free from prejudice and objections and is a little excited or stirred with interest and ready to go forward and close the matter up. On the other hand, this observer tells us that withdrawal, objections and failure to be convinced are usually shown by a contraction of the pupil of the eye. This calls for a mental record on the part of the salesman as to the ‘appearance of the eye upon the approach of the prospect. And it may be the reason why the salesman is always remind- ed to look the man he is doing business with in the eye, on the level. It may account in a measure also for our suspicion of the shifty eyed person. A frank statement that the sales- man desires the customers to be thor- oughly satisfied and to look around if he cares to make comparisons nearly always has the opposite ef- fect. The prospect reasons that the salesman must feel pretty certain of his ground to be willing to make this offer. Then, many people ac- tually have a little difficulty in com- ing to a decision. They have been brought up in the notion that some- one els emust cast the deciding vote —and they wait for the deciding factor, whatever that may be. A telling argument, held in reserve for this very moment, a further re- minder as to quality, service or some little inconsequential concession will often prove the weight which will bring the scales down on the sales side. Or all that may be necessary is a polite enquiry, as to which of two apparently favored _ selection finally will be chosen. As the sale nears its close, it is the part of good judgment to narrow the selection down to as small terms as - possible. It will often be noticeable that the prospect who is apparently sold will take a sudden turn and, as it were. begin all over again, going back to the starting point. Avoid the slightest sign of impa- tience in manner or tone and repeat the original sales facts already used, also bring out another and, if pos- sible, stronger one and thene lead ‘Te prospect swiftly back to the point of closing. This reverting to the point of beginning is a primitive but basic tendency of the human race. Story tellers and theater pro- ducers understand it and have the final scenic array side by side and account for all the characters. They plan the last scene to link in a satisfying manner into the opening one. When the sale is closed, be careful to treat the customer, as it is evi- dent he wants to be treated. Do not drop him unceremoniously. The impression left is bad. Taper the conversation off tactfully and lead away from any doubtful topics. Aim in the last and closing steps of the sale to reassure and to make the customer feel that there is no question about his having done the right thing in coming to the decision which he _ has reached. Do this whether the transaction involves a few cents or many dollars and the close of the sale will then do what it ought—namely, to pave the way for further and pleasant business relations. Quite as often as not this will be implied and not stated in words at all. Learn not only to close, but to close each sale right. —~-.___ Were Our Merchants Asleep? Grand Rapids, Aug. 21--On the night of President Lincoln’s death I_ worked until 4:00 a. m. on the Milwaukee Sentinel. I was awakened at 11:00 a. m. and saw the buildings within sight draped in black. - Later I learned that every yard of mourn- ing goods on hand had been_ sold by the merchants before 10 o’clock and that hundreds of orders placed with jobbers could not be filled. Within an hour following the death of President Roosevelt, John Wana- maker’s stores, in Philadelphia and New York, were covered with long strips of black and white, and por- traits of the deceased were sus- rended over the entrances. Wana- maker’s ord«r to his subordinates to show respect to the memory- of the departed, as =:tated, inspired mer- chants, bankers, hotel keepers and Private individuals to follow his noble example. In Grand R:»ids. if the death of President Hard:ng caused much sor- row, the people were slow to dis- play evidences »f their grief. Had the owners of any one of the hig local stores follower tke example set by Mr. Wanamaker, the memory ofa splendid President would have ‘en more generally honored. Besid :s their neglect of an opportunity to lead the community to an expression of their sentiments in regard to the deceased and of sympathy with his family, advantage was not taken of the occasion to sell a large quantity of mourning fabrics and emblems, sympathetically and commercially, were not the merchants asleep, if not dead? Arthur S. White. —_~+--____ A Recommendation. A wholesale grocer had in_ his employ a porter so lazy as to be utterly worthless. One day, his patience exhausted, the grocer discharged him “Will you give me 2_ reference?” asked the porter. “Sure!” And this is what he © ot: “The bearer of this letter has worked for me one week and ] am satisfied.” With Bath $2.50 and up. Rooms $2.00 and up. 150 Fireproof Rooms HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away Rooms, duplex bath, $2 Private Bath, $2.50, Never higher Bell Phone 596 Citz. Phone 61866 Hotel JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising Whitcomb AND 209-210-211 Murray Bldg. t Mineral Baths GRAND RAPIDS, MICHIGAN THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN Livingston Hotel GRAND RAPIDS European Rates $1.25 to $2.50 per day Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue . = a i MERTENS FIRE PROOF Sy One half block £os4 250 Outside Rooms. fates $1.50 up, ; of the Union Station GRAND RAPIDs NICH ————S— es with Bath up. Cafeteria in Connection. CODY HOTEL GRAND RAPIDS 1.50 up without bath RATES { 5-5) ue without b CAFETERIA IN CONNECTION SY ANT ve | OCCIDENTAL HOTEL meus CENTRALLY LOCATED Rates $1.50 and up EDWARD R. SWETT, Mgr. Muskegon t-3 Michigan To Chicago Daily 8:05 P.M. Grand Rapids Time From Chicago Daily 7:45 P. M. Chicago Time FARE $3.95 Train Leaves Grand Haven Electric Station 8:05 P. M. 1 Block East of Hotel Pantlind Route Your Freight Shipments THE GOODRICH way “Operating Steamships Every Day in the Year,” and Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates” reason- able. WILL F. JENKINS, Manager. Boat Grand Haven, Muskegon Electric Ry. OVER NIGHT SERVICE City Ticket Office Corner Pearl and Ottawa With Consolidated Railroad Ticket CUSHMAN HOTEL PETOSKEY, MICHIGAN The best Is none too good for a tlred Cemmercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Offices Citz. Phone 64509, Bell Phone M. 554 W. S. NIXON, General Agent Freight and Passenger Department Electric Railway Station One Block East of Hotel Pantlind L. A. GOODRICH, Traffic Mgr. Stop and see George, HOTEL MUSKEGON Muskegon, Mich. Rates $1.50 and up. GEO. w. WOODCOCK, Prop. fee ee t tm > I ee iret Mace . a ’ August 29, 1923 Musings From Busy Boyne City. Boyne City, August 28.—They are going home. All summer long they have streamed past. Every kind of motor there is, from the resplendent chariot to the most humble flivver, all pointed to the land of the mid- night sun. They bore the heardry of every state and carried every kind of equipment. Day after day, from daylight to midnight, each minute saw a new group pushing Northward, the greatest migration this country has ever. seen. And this is only one of the great arteries of the State high- ways. Where do they all come from an where, when the sun _ begins its Southern dip, do they go? And what will be the tales of adventure that will be bandied about round the fireside when the winter closes in and family friends gather to live over the summer voyages? Will they be confined to the mileage, the punc- tures -and blowouts, the detours, sand holes and mud holes, the rotten ser- vice, the robber barons who conduct the wayside garages and the pestering insects which are the inevitable con- comitants of the open? Or will they speak only of the beauties of lake, stream, forest, the wide country side spreading before the tired eyes its scene of peaceful beauty from some commanding hill top? The long, cool avenues of tree lined road? The wide expanse of sparkling lake? The nodding fronds of the wood fern? The delicate green tips of the evergreen against the blue black foliage of the past sea- son? Will they take back an inspira- tion which will carry through the days -and- weeks of coming toil or will they lug home a grouch which will make the winter black with vain regrets? Good bye, folks.- Come again. Remember that, while you are work- ing, we are also working that when you come again, we can receive you with the consciousness that you will find new condtions—our roads a little better, our hostelries a little more comfortable, our people more anxious to give you a good time. Remem- ber, also, that it takes time and ef- fort and money to provide these things for you that the business of catering to your needs and pleasures is an all-year-round job and that the harvest is very short and as un- certain as the winds that blow. We say not “Good bye” but ‘Till we meet again,” being certain that there is no greater element for the solidifying of our people than this summer migration. Boyne City has had another exam- ple of the beneficent influence of hooch. A man murdered, horribly, a man, the murderer, blown to pieces with dynamite. A good woman wid- owed. Six children fatherless. All as the sequence of a drunken orgy. A party of young people came to a nearby waffle shop. The boys had been exercising their ‘God _ given right of personal liberty.” An auto- mobile smash up and a young man carried home in a coffin. No less than five serious accidents have thap- pened on the highways in Charle- voix county this season, every one of which was the direct result of hooch and gas. And our honorable Senator from Detroit is reported to be spreading through Europe the in- tense desire of the great American public for the open beer hall and wine cellar. When will the voters of the State retire this excrescence of inflated ego to the joys of private life? Maxy. lp Gabby Gleanings From Grand Rapids Grand Rapids, August 28—William A. Ringe, who traveled for Rindge, Kalmbach, Logie & Co. for forty consecutive years, retiring a few vears ago to enjoy a well merited rest, is seriously ill at his home at 227 Charles street. He has a weak heart and his kidneys are not func- tioning properly. MICHIGAN TRADESMAN A. C. Hansen has returned to Grand Rapids, after devoting eight weeks to a 3,000 mile trip by auto- mobile to Washington, Baltimore, Philadelphia, New York, Boston, Schenectady, Butfalo, Niagara Falls, Cleveland and Toledo. He was ac- companied by his family and carried a full camping equipment. He is warm in praise of the roads he trav- eled and tound the people he met en route courteous and kindly disposed. He intended to visit the Pacific Coast when he started away from Grand Rapids, but switched ‘his route to the Eastern states when he learned of the heavy floods on the Yellow- stone trail, the insufferable dust on the Santa: Fe trail and the forest fires in Montana. He returns much re- freshed as the result of his respite from business cares and responsibil- ties. John W. Blodgett, who has been spending the summer at the El Mirasol Hotel, Santa Barbara, in company with his wife and J. W. Blodgett, Jr., writes a friend in this city as follows: “I am taking a four weeks’ vacation in this delightful place. The summer climate is re- markable anywhere on the coast; in the interior itis rather warm. Califor- nia, onthe whole,is booming. There is a great influx of summer visitors, and, of course, the winter crop is always big. They grow fruits and nuts and have marvelous marketing organiza- tions. As nearly as I can find out, they are ironbound trusts.” William E. Sawyer is putting in the week with relatives and friends at Allegan, pending ‘his return to California early next week. Will is now well grounded in the work of erecting houses and store buildings in the city in which he is located, which is practically a suburb of Los Angeles. He frequently has a_ half dozen new buildings under construc- tion at the same time. He thas im- proved his financial condition and prospects by removing to California and confidently looks forward to the time when he will be on the sunny side of Easy street. Mr. Sawyer reports that J. H. Bolen—another Grand Rapids grip carrier who re- moved to California a year ago—is making money rapidly in the house building industry. Mr. Sawyer has put off about 40 pounds of avoirdupois since he left Michigan and now looks as agile as an athlete and as dapper as a clergyman. It is now announced on the au- thority of Landlord Keeley that the new Morton House will open for business about October 1. —_~-.__ The Eight-Hour Day and Prices. There has been much speculation as to the possible effect of the eight- hour day in steel mills on the price of steel. The view has been ex- pressed in some quarters that it would be necessary to raise prices in order to meet the higher costs which the change in working ‘hours entailed. On the other hand, the steel trade had almost taken it for granted, before the change was an- nounced, that steel prices would soon be reduced, inasmuch as prices of coal, coke, and pig iron had already been lowered. Reducing prices of steel at the height of the midsummer dulness would not have resulted in any new business, and so the mills have been maintaining their quota- tions in order to protect their out- standing contracts. It may happen, then, that instead of leading to higher prices the eight-hour day may curtail a decline that would otherwise have occurred. It is to be noted that under the new arrange- ment the men will not receive twelve hours’ pay for eight hours’ work. The new wage scale is a compromise between paying at the old hour rate for eight hours and giving the whole twelve hours’ pay for the shorter day’s work. The men will get the equivalent of ten hours’ pay under the old schedule for eight hours of work. It has been estimated that the change will cause an increase of $3 per ton in the cost of making steel, but this estimate may be con- siderably revised one way or the other when the new plan receives a thorough test. —__~>-+~2 Some Things Difficult to do For Most People. To apologize. To begin over. To take advice. To admit error. To be unselfish. To face a sneer. To be charitable. To be considerate. To avoid mistakes. To endure success. To keep on trying. To forgive and forget. To profit by mistakes. To think and then act. ~~. Imported Fitted Workbox. A holiday novelty for which there is already a big demand is an im- ported fitted workbox of wicker and imitation leather, in three sizes, which sell at $12 a dozen. They are fitted with six spools of cotton, needles, crochet hook, stiletto, thimble, and Scissors. A more expensive box of imitation embossed leather, with the same fittings, sells at $10.50 for a set of three sizes. work- It is strongly made and comes in artistic designs in various colors. ~~. Two Changes in Fremont Bank. Fremont, August 28—At a regular meeting of the board of directors of the Old State Bank, William J. Branstrom was elected a director to fill the vacancy caused by the death of fohn Pikart: D. D. Alton was elected First Vice-President. The latter is a leading druggist of West- ern Michigan and President of the Michigan State Pharmaceutical As- sociation. ——_—_.@-~= Beyond Disguise. A flivver simpered down the street Decked out in a raiment chic. It boasted white enamel wheels; Its tonneau gleamed with sleek Investiture, piano gloss; Its hood the eye made dizzy; But it was easy to detect That it was still a lizzie. I’ve noticed many folks as well AS gasS-cans try to dress Themselves beyond their native worth, And with the same success The henry has. Despite their garb They give a feller shivers; Though they may pack a Packard’s coat, They always will be flivvers. Sa cali calles aoeeeeEeEe Right the First Time. “Mr. Jiggers,” asked the professor in the freshman class, “what three words are used most among college students?” “T don’t know,” said the student. “Correct,” replied the professor. —>-_ > Psychological. In summer time, I think of snow And winter’s chilly . breeze Until I shiver with the thought That ’'m about to freeze; And then, when winter comes along With blizzards in its train, I think about these torrid days Till I am warm again. 25 Queen Wilhelmina’s Silver Jubilee. The Netherlands is about to cele- brate the silver jubilee of its queen, for it was twenty-five years ago that Wilhelmina, then a fair, blond-haired girl of 18, ascended the throne. The most popular national ‘holidays’ of the Dutch are the birthdays of their royal family, and August 31, the forty-third anniversary of the queen’s birth, will have an additional sig- nificance this year. Ht will mark the beginning of the celebration, which will continue until September 6, the anniversary of the day in 1898 when she was crowned. The Dutch have reasons for re- joicing over the peaceful and _ pros- perous years which have been theirs during the reign of their queen. The world war swept around their bor- ders and affected their nation as it did all the world, but the strict neu- trality which they accepted from their own choice and the wishes of the belligerants was maintained, though not without difficulty and expense, for it entailed a considerable increase However, the diplo- matic complications which arose from in their army. their position they settled in accord- ance with international law and their decisions not only proved satisfac- tory but inspired confidence in the sincerity of the Netherlands. Wilhelmina is the only Europe. In spects her reign bears a striking re- semblance to that of Victoria of Eng- land. This is particularly true re- queen reigning in many re- garding the early years following her enthronement, her earnest desire to observe strictly her coronation oath, her efforts to promote the welfare of her people and their sincere loyalty to her. Future’ generations will give to this quarter century of her reign a high place in the history of the Netherlands, a far higher place than they will give to the reigns of the three Williams, her predecessors of the house of Orange-Nassau. twenty-five years of her rule Wilhelmina has seen the popu- lation of the Netherlands in Europe grow from 5.500,000 to more than 7,000,000 and that of the Dutch colo- nial possessions from 33,000,000 to more than 50,000,000. It will be 57- 000,000 subjects of one great commer- cial nation spread out all over the world who will pay homage to a Queen whose kingdom in Europe in- more than 12,000 In the cludes scarcely square miles. Queen Wilhelmina’s popularity with her subjects is easy to understand. She has consistently endeavored to extend to every one of these 57,- 000,000 subjects, whether in Far Eastern Java and Sumatra or Euro- pean Amsterdam and the Hague, the same practical, businesslike rule of government. She understands her people and she is the embodiment of their political sobriety, thrift, wordly wisdom and love of peace. The or- ange, white and blue lights will burn in ‘her honor September 6 on the canals of Holland, the mountain peaks of Borneo and in the picturesque harbors of the Dutch West Indies. —N. Y. Herald. 26 MICHIGAN TRADESMAN e a Mich. State Pharmaceutical Ass’n. President—George H. Grommet, De- troit. Secretary—L. V. Middleton, Grand ~Rapids. Treasurer—E. E. Faulkner, Middleville. Executive Committee—J. A. Skinner, D. D. Alton and A. J. Miller. Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice - President — Jacob C. Dykema, Grand Rapids. : Secretary—H. H. Hoffman, Lansing. J. A. Skinner, Cedar Springs. Oscar W. Gorenflo, Detroit. Claude C. Jones, Battle Creek. Director of Drugs and Drug Stores— H. H. Hoffman, Lansing. Next examination session—Grand Rap- ids, Nov. 20, 21 and 22. The Man Who Can Sweeten Sour Customers. “He sweetens sour customers,” said a big business man of one of his employes in explaining why he liked him. “We can afford to take good care of hm because he takes good care of us. ‘He is a sort of ambassador who represents the firm to its customers. We know that we can’t sell the goods personally, or see all the customers, and it is very important that whoever does this should come as near as possible to representing us, our ideals and our methods. We put a very high value on the man who can sweeten sour customers.” The salesman in question had the happy faculty of making everybody he served feel good, of taking the kinks out ‘of cranky people and mak- ing them laugh when, in other hands they would complain and talk about the house. He would tell some fun- ny story and get them laughing, or relate a curious incident regarding some other customer that would deeply interest them, and then when he had secured their good will and established a sense of fellowship, he could do almost anything with them. He made a specialty of sour cus- tomers and actually enjoyed dealing with them, because he could take the grouchiest sourest, most cantank- erous customers and in a little while sweeten them and so impregnate them with his own good nature, that they would go away satisfied and feeling good toward the house. The man who can sweeten cus- tomers is a pretty valuable asset, and the firm can certainly afford to take care of him. He is in demand everywhere; the world is hunting for him; there is an advertisement for him up at the door of every progressive enterprise in this country. There’s a whole volume in that ex- pression, “He sweetens sour cus- tomers.” It means not only that he can win over the cranky cantanker- ous customers, but also that he never antagonizes anybody. He doesn’t an- tagonize even’ the “shoppers,” the people who never buy, but are only out for curiosity looking around for new things. No matter whether he’s cleaning streets or directing rail- roads, the man who doesn’t antagon- ize anybody, no matter how mean they are to him, is the man who is wanted. A happy disposition is worth more to its possessor than. all the gold mines in the world. If you haven’t come into the world with one, try to acquire it. Whatever happens, just make up your mind that you are going to be cheerful; that you will not add to the gloom and unhappi- ness already in the world by going about with a long, gloomy face, but will scatter laughtér and sunshine wherever you go. You can’t make a better resolve than that you will keep sweet all through the year 1923. When things go wrong, keep sweet. When they go right, keep sweet. When people denounce and abuse you, keep sweet, keep pleasant. No matter what happens. In this way you will do more good than any multimillionaire could do with all his money. You will be happy yourself, and you will make others happy. You will treble your chances of success and popularity, for every one loves and admires the cheerful, sun- ny soul. All doors fly open to him, because, wherever he goes, “he sweetens sour customers.” —_—_2.-2-—.———____ For Perspiring Feet. Army regulations abroad require the soldiers to bathe their feet in cold, not hot water, to have the inside to the stockings ironed, and to dust the feet freely every morning with a powder containing salicylic acid. Most of the powders sold for this purpose consist in part of salicylic acid and in most cases a certain amount of talcum powder is used. Several combinations have been proposed, which we give below: 1 Satieyaie Acid. 2 = 2 | 1% Oz. Bore Acid (3 4 ozs. Violet Powder ~-------.- 8 ozs. Fucalyptus Oil ~____--_ 1 dr. 2 Borie Agd 1 de French Chatk 22 3 OZs. Oil of Bergamot _____-__ 5 min. Mix. 3. Pauly. Amyli 22.0 2 16 ozs. Puly. Acidi Borici-._.____ 16 ozs. Ghymolis 242 1 dr. Campuome 2220002 1 de. Triturate the camphor and thymol in a mortar till liquid, add the starch little by little, then the acid and sift twice. A Germon proprietary remedy for this trouble is said by Hager to con- sist of a mixture of 65 parts of lanolin, 15. of glycerin, 15 of petro- latum, 3 of formaldehyde, and 2 of oil of gaultheria. montero meine eS HV enn NE A NE ASANO AE PY ESE SENET SES ES UE a Oc Has the Special Sale Outlived its Usefullness? Here is food for thought. Isn’t it time that retail merchants stopped and considered whether the constant sound of “Special Sales” really pays any one in any sense? In one of the largest cities in this country the local Retail Merchants’ Association is making a thorough study of this problem. Through questionnaires detailed information is ‘being col- lected as to the value of special sales. Here is some interesting com- ment in a letter just received from that city: The Sales Mania has played hob in this town. ‘One or two of the large stores still believe they are sound because they increase the vol- ume and, of course, the cash register is still the favorite voice of public opinion. We were able, however, to dent the situation and put across the idea that volume may bring with it a crop of evil results that in the long run will destroy public confi- dence. What is the opinion else- where on this? Some phases of the problem make me want to write books about them, but there is no need of bothering you, inasmuch as you are fully famil- iar with the whole problem. Is this not becoming a National question? I do not question the vol- ume theory of merchandising in it- self, but do believe that it creates a competitive situation where the only gainers are the newspapers, where the quality of the merchandise offered by the stores falls below their usual standards, and where the public gets so fed up with special values that they lose their faith in all values. Moreover, it creates chaos in the whole distribution field. The manu- facturer who makes up merchandise especially for these stores that buy tremendous volumes’ of specially priced merchandise to offer at these anniversary and other sales must be forced into a less orderly system of production than is consistent with economic soundness. The answers we _ have received propounded to the trade makes us to the questions propounded to the trade make us more certain than ever of the potential evils of thes> general _ sales. I have no specific remedy. The solu- tion must come from a full and thor- ough discussion of the problem by the merchants. But I feel we have started something here and I am wondering whether we couldn’t help perhaps to get it discussed nationally. Tell us what you think about it. Has the “Special Sales” outlived its usefulness and come nito a dis- honored old age? August 29, 1923 Buttermilk Cream. The following has been suggested as a freckle remover: Buttermilk Goo 2 ounces Grated Horseradish________ 2 drams orn Meal) oe 6 drams Spread the mixture between sheets of thin muslin and allow it to remain on the affected parts as long as pos- sible, preferably at night. Sour milk may be substituted for the buttermilk, sulphur for the horse- radish, and oatmeal for the corn meal, when nothing will remain of the original formula but the weights and directions. ~~ ——_—__ Knowledge is so cheap that most of its expenses is in classifying it. STRAIGHT SIZE— The Johnson Original 10% Cigar MANUFACTURED BY TUNIS JOHNSON CIGAR CO. Spend a day “by the Lake” “Grand Rapids’ Coney Island” Come on out to the FUN FESTIVAL land—the coolest spot in town—where there’s something doing every minute. CONTINUOUS FUN *TIL THE SETTING SUN Dance in the beautiful Casino on a floor “smooth as glass,” speed around on the fun rides, or rest in the cool picnic grove. 4 r. . 4 z é . . @. — > ; 4 4 < a » :. a a § ‘ * th fr- t , ey siracpeasl ye c August 29, 1923 Enforced Intimacy of Husbands and Wives. One of the greatest mistakes mar- ried people ever make is in sticking together of the time that they get tired of each other. Many of the worst domestic tragedies have their so much origin in enforced intimacy. I have known of instances where men remained at their homes so constant- ly that their wives grew heartily sick of having them around. But the husbands seemed to think that if they really loved their wives they should be with them, and that if their wives loved them they should wish to be near them all the time. Now we all know that if a friend whom we love very dearly should begin to drop in on us many times a day, should come so often that he interfered with our regular work, and gave us no time at all to be alone, we should very soon grow weary of him. (He would be abus- ing the sacred privileges of friend- ship, and it would break under the strain. It is something like this in marriage. Many married couples are hardly ever separated, day or night, and this is one reason why the bloom soon wears off their union and they become bored with one another, grow scrappy and quarrelsome, and MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. too often end the divorce court. A splendid wife and mother tells me that she would be driven into the insane asylum if her husband should stay at home all the time. Yet she loves him as much as he loves her and they are very happy; up in but she knows well that having a man hanging around the house all the time would be intolerable. She also knows that in case inharmony should by any chance develop, a few days complete separation would tend to restore normal relations. ‘When away from one another,” she said, “we forget our little differences, prejudices and annoyances and re- the best things each member only about the other.” Frank Stowell. +++ Urgent Business. ee Gramercy—“I didn’t think Mr. Needham could afford to ‘have his family go to a fashionable resort for the season. Mrs. Parks—It was absolutely nec- essary. The poor woman has two marriageable daughters on her hands. -_—_—_s>?->______ It wouldn’t do as a corner stone for your business, but “generosity” is a good stone to have in the founda- tion. Automobile GRAND RAPIDS, a WRITE FOR OUR CATALOG No. Mention thes TRADESMAN Sherwood Hall Co., Ltd. SIXTY YEARS SERVICE Accessories Eas RESORT MICHIGAN Crayons, Compasses, SCHOOL SUPPLIES Ink Tablets, Penholders, Composition Books, Pencil Tablets, Pastes, Glues, Inks, School Records, Penholders, Pens, Slates, School Blanks, Slate Pencils, Rubber Bands, Pencil Pockets, Chalk, Skins, Inks, Pencil Assortments, Fountain Pens, Blackboard Erasers, Colored Pencils, Blotting Paper, Exercise Books, Water Colors, Pencil Pockets, Paste, Pencil Clips, Water Colors, Dictionaries, Ink Erasers, Bristol Board, Library Paste, Blank Books, Rulers, Dusters, Mucilages, Sponges, Crayolas, Pencils, Lunch Kits, Banner Loose Leaf Note Books, Pencil Boxes, Legal and Foolscap Paper, Dictionaries, Pat’s Pick, Michigan History, U. S. Civil Government, Pattengill’s Orthographies, Civil Government Primary, Michigan, Welchs School Registers. REMEMBER THAT SCHOLL WILL SOON OPEN SEND US YOUR ORDER TODAY Pencil Sharpeners, Chamois Cardboard, Thumb Tacks, Manistee HAZELTINE & PERKINS DRUG CO. Michigan Grand Rapids 27 Acids Boric (Powd.) --15 @ 26 Boric (Xtal) -.15 @ 35 Carpone 2... 25s -@ 59 Citric 2. 2 62@ 70 Muriatic. __.._.. 34%@ 8 INEtHIG 2 9@ 15 OxaHe 2.22 20%@ 30 Sulphuric 3%@ 38 Tartaric 2 ae 66 Ammonia Water, 26 deg. .. 10@ 18 Water, 18 deg. _. 8%@ 13 Water, 14 deg. _. 6%@ 12 Carbonate __...._. 20@ 25 Chloride (Gran.) 10@ 20 Balsams Copaiba --_.-.... 60@1 00 Fir (Canada) _. 2 50@2 75 Fir (Oregon) -.. 80@1 00 Opt 22 3 00@3 25 SBOW 2 ee 2 25@2 50 Barks Cassia (ordinary) 25@ 30 Cassia (Saigon)... 50@ 60 Sassafras (pw. 40c) @ 40 Soap Cut (powd.) G0G) 2g 15@ 20 Berries @ubeb 22... 1 50@1 75 Fish 2 Sa 25@ 30 Juniper 7@ 15 Prieky Ash 2. @ 30 Extracts Edecorice: —22- 60@ 66 Licorice powd. _. 70@ 80 Flowers Arnices, 0 25@ 30 Chamomile (Ger.) 35@ 40 Chamomile Rom -_.. 2 50 Gums Acacia, Ist ...___ 5Uu@ a5 Acacia, 2nd -__.. . 45@ 50 Acacia, Sorts ... 22@ 30 Acacia, powdered 35@ 40 Aloes (Barb l’ow) 20@ _ 30 Aloes (Cape l’ow) 22@ 3a Aloes (Soc. Pow.) 69@ 70 Asafoetida — ~~. 65@ 75 Pow. -..). 1 G0@I 25 Camphor — 1 20@1 30 Guage 22 @ TW Guaiac, pow'd — @ 80 eno oe @ 8 Kino, powdered__ @ 90 Myrrh @ 80 BMivrrh oo g 85 Myrrh, powdered_ 95 Opium, powd. 13- 70013 92 Opium, gran. 13 70@13 92 Shetise 90@1 00 Shellac Bleached 1 00@1 10 Tragacanth, pw. @1 75 Tragacanth __.. 2 00@2 25 ‘Turpentine ~ -_-_ 25@ 30 insecticides mesenie 1b @ 26 Blue Vitriol, bbl. @ 7% Blue Vitriel, less 8%@ 15 Bordeaux Mix Dry 14@ 29 Hellebore, White powdered _..... 20@ 30 Insect Powder ~. 70@ 90 Lead Arsenate Po. 28@ 41 Lime and Sulphur yey 2 10 @25 Paris Green -_.. 38@ 52 Leaves Buchu. 2. 1 50@1 60 Buchu, powdered @1 75 Sage, Bulk -_.... 25@ 30 Sage, % loose —_. @ 40 Sage, powdered__ @ % Senna, ‘lex. --.. 75@ 980 Senna, ‘finn. -_.. 30@ 86 Senna, Tinn. pow. 25@ 35 Uva Ural 20@ 256 Olis Almonds, Bitter, true 22-2 7 50@7 75 Almonds, Bitter, artificial --._-_ 4 00@4 25 Alinonds, Sweet, true ......-.. 80@1 2¢ Almonds, Sweet, imitation —_.._ 60@1 00 Amber, crude -. 1 75@2 00 Amber, rectified 2 00@2 25 AYMSG 1 00@1 25 Bergamont —__._ *s 00@5 25 Cajeput —_..._.. 1 560@1 75 Cassia 2 4 50@4 75 CAsStOe 2 1 55@1 75 Ceaar Leaf _.. 1 75@2 00 €itronelia 2... 1 10@1 40 Cloves 3 25@3 50 Cocoanut — 25 35 Cod Liver ____. 1 30@1 40 Croton 2 00@2 25 rotton Seed ___. 1 25@1 35 Cubebs 8 50@8 75 Rigeronm 22 3 00@3 25 Eucalyptus -.._.. 90@1 20 Hemlock, pure... 2 bos 25 Juniper Berries. 2 00@2 25 Juniper Wood. 1 50@1 75 Lard, extra .... 1 35@1 45 Lard, No. 1 __.. 1 46@1 46 Lavendar Flow 4 50@4 75 Lavendar Gar’n 85@1 20 Lemon... 50@1 75 Linseed Boiled bbl. @ 97 Linseed bid. less 1 04@1 Linseed, raw, bbl @ Linseed, ra., less 1 02@1 Mustard, artifil. oz @ Neatsfoot 35@1 Olive, pure -___ 3 715@4 Olive, Malaga, yellow 2.2. 2 75@3 Olive, Malaga, green 2 2 715@3 Orange, Sweet_. 5 50@5 Origanum, pure Origanum, com’! 1 Penmyroyal .... 3 Peppermint w-. 4 25@4 Rose, pure —_.. 9 00@10 Rosemary Flows 1 25@1 en E. opi ea 11 00@11 Sassafras, true 1 50@1 Sassafras, arti'l 1 00@1 Spearmint ... 4 00@4 Sperm 1 80@2 Tansy __.. 2. 9 00@ $ ‘Tar. USP 2. 0@ Turpentine, bbl. __ @1 Turpentine, less 1 16@1 2 Wintergreen, NGS 6 00@6 Wintergreen, swee t biveh 2. 3 50@3 Wintergreen, art__ 80@1 Wormseed -_-.10 00@10 Wormwood _._. 9 00@9 Potassium Bicarhonate _.. 35@ Biehromate _. 15@ Bromide =. 45@ Carbonate __-. | 30@ Chlorate, gran'r 23@ Chlorate, powd. Or. Mtal 22 16@ Cyanide 2 32@ fodide 9 4 61@4 Permanaganate —__ 30@" Prussiate, yellow 65@ Prussiate, red __ 1 45@1 Sulphate —.. 35 Roots Alkanet 2. 25@ Blood, powdered_ 30@ Calamus 2 35@ Elecampane, pwd 25@ Gentian, powd.__ 20@ Ginger, African, powdered _._._ 25@ Ginger, Jamaica 6vU@ Ginger, Jamaica, powdered __.. 42@ Goldenseal, pow. 5 50@6 Ipecac, powd. —-_3 00@3 EMdeOrice: 35@ Licorice, powd. 20@ Orris, powdered ae Poke, powdered 30 Rhubarb, powd. 85@1 Rosinwood, powd. 30@ Sarsaparilla, Hond. ground — @1 Sarsaparilla Mexican, round 2... De 35@ Squills, powdered 60@ Tumeric, powd. 17@ Valeran, powd. 40@ Seeds PRG 35@ Anise, powdered 38@ Bird, Is 13@ Canary 10@ Caraway, Po. .50 35@ Cardamon 2... 2 00@2 Celery, powd. .45 .35@ Coriander pow. .35 27@ eo 10@ Wennon 2 25@ Flax ...._.. 08% @ Flax, ground __.08%@ Foenugreek pow. 15@ Hemp tateta, powd. Mustard, yellow... 13@ Mustard, black _- 15@ Poppy 22@ Qumeéee eT GE RAG 15@ Sabadilia i ome Satie 23@ Sunflower —....- 11% Worm, American 30 Worm Levant .... @5 00@3 2 Tinctures Asafoetida Belladonna Benzon _.. Benzoin Comp’d Buchu Cantharadies Capsicum Catechu Cinchona Colchicum Cubebs Digitalis Gentian Ginger, D. S, Guaiac Guaiac, Iodine lodine, Iron, cl Kino Myrrh Nux Vomica Opiam 2 Opium, Camp. __ Opium, Deodorz’d Rhubarb Colorless we oo, bet et et SD Pt ed bt 9 Ft BD Ft DO DS DO DO BS et BO pt Pt et bw Core 3 ° S ! ‘ QON9O0HSHGOOGOLS HHHHHHHHHSOSS Paints. Lead, red dry __ 14@ 14% Lead, white dry 14@ 144% Lead, white oil_ 14@ 14% Ochre, yellow bbl. @ i Ochre, yellow less 2%@_ 6 Putéy 220 5@ 8 Red Venet’n Am. 3%4@ 7 Red Venet’n En Whiting, bbl. oe 3 : we eas LL. BH. Prep... Pp Bes it ces Prep. -- 2 80@3 00 Miscellaneous Acetanalid _... 47%@ 68 Ce 08@ 13 Alum. powd. and eround 0o9@ 18 Bismuth, Subni- Wate 2. 85@4 00 Borax xtal or powdered ____ 07 13 Cantharades, po. 2 00@3 00 Calomel 1 76@1 96 Capsisum, pow’d 48@ 55 Carmine 6 00WE 6¢ Cassia Buds __.. 25@ 30 Clowes: 2 47@ 60 Chalk Prepared. 14@ 1¢ Chioreform ____. 57@ 6 Chloral Hydrate 1 35@1 & Cocaine ._____ 11 6U0@12 25 Cocoa Butter _._ 65@ 78 Corks, list, less 0G50% Cupperas <. . 2%@ Copperas, Powd. 4 i0 Corrosive Sublm 1 eo Cream Tartar ___. 35@ 45 Cuttie bone ___.._ 0@ 650 Dextring 2. 5@ 15 Dover’s Powder 38 50@4 0e Emery, Ali Nos. 10@ 15 Emery, Powdered | 10 Epsom Salts, bbls. 3 Epsom Salts, less = 10 Ergot, powdered __ 1 50 Flake, White —___ 159 20 Formaldehyde, lb. 19@ 30 Gelating 2. 1 25@1 sv Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. Glauber Salts less 04 1 gi Glue, Brown —._.. 30 Glue, Brown Grd 15 20 Glue, White ___.27% 35 Give. White Grd. | e 35 Glycerine _..__. @ 40 BRO _ 7b loging 2 6 3006 75 lodoform ____.. 7 60@7 85 Lead Acetate 18@ 25 Eycopodium 2... 60@ 75 Mace 22. @ 80 Mace, powdered 95@1 00 Menthol _..... 13 50@13 80 Morphine -_.. 10 70@11 60 Nuss Vomica —. 30 Nux Vomica, pow. 17 25 Pepper black pow. 382 35 Pepper, White _. 40 45 Pitch, Burgundry 10 16 Quassia 12 15 Quinine 2... 72@1 33 Rochelle Salts _. 28@ 35 Saccharine —........ @ su Salt Peter ...___. 11@ 22 Seidlitz Mixture 30 40 Seap, green ...... 15 80 Soap mott cast. 22% 36 Soap, white castile CHHG 2 -~ @il 50 Soap, white castile less, per bar .... @1 26 Soda Aah: ... 3%@ 10 soda Bicarbonate 314@10 Seda, Sal 2... 08 Spirits Camphor 1 35 Sulphur, roll ..... § 16 Sulphur, Subl. w. 10 Tamarinds 0 25 Tartar Emetic .. 70 16 Turpentine, Ven. 50@3 25 Vanilla Ex. pure 1 = 2 265 Witch Hazel _. 1 4703 Zinc Sulphate .. 6 oe 16 28 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and couontry merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Cheese Wash Boards Beans Currants AMMONIA BROOMS Beef, No. 1, Qua. sli. 3 35 Standard Parlor, 23 lb. 8 00 Beef, No. 1, B’nut, sli. 5 10 Arctic, 16 oz. 2 175 Fancy Parlor, 23 Ib. 9 50 Beefsteak & Onions, s 2 60 Arche, 322 0%. 2. 275 Ex Fancy Parlor 25 1b10 50 Chili Con Ca., Is 1 35@1 45 I X L, 3 doz., 12 oz. 375 Ex. Fey. Parlor 26 1b 11 00 Deviled Ham, %s ~_ 2 20 Parsons, 3 doz: sinall-6 00 Toy 2 225 Deviled Ham, ¥%s <_- 3 60 Parsons, 2 doz. med. 4 20 Whisk, No. 3 ___---_. 275 Hamburg Steak & Parsons, 1 doz., lIge. 3 35 Onions, No. 1 ---... 315 Rich & France Brands Potted Beef, 4 oz. --. 1 40 . Special 222 8 00 Potted Meat, 4% Libby 50 AXLE GREASE No. 24 Good Value .. 875 Potted Meat, % Zibby 90 No. 25 Velvet _-...- 10 00 Potted Meat, % Rose 8 No. 25, Special ---.. 950 Potted Ham, Gen. % 1 85 No. 21 Quality 2... 11 00 Vienna Saus., No. % 1 36 No. 22 Miss Dandy _. 11 00 Veal Loaf, Medium .. 2 80 No. B-2 B. O. E. __-. 10 50 Warehouse, 36 Ib. __ 11 00 Baked Beans B.O.E. W’house, 32 ib. 10 50 Beechnut, 16 oz, ~--. 1 40 BRUSHES Campbells ~.----___-__ 115 cas Climatic Gem, 18 oz. 1 00 Solid Meck, § th 1 pp Boe 8 Solid Back, 1 in. -_._ 1 75 Snider. N . ._ se Pointed Ends ________ 25 Va er, NO. eee Stove an Camp, Small -. 93% No @ 1190 Van Camp, Med. --.. 1 16 No 2 1 35 Shoe CANNED VEGETABLES. No. 1 ---------------- 90 Asparagus. No. ; ~--------------- 25 No. 1, Green tips —.. 4 00 No, 302 00 10 Ib. pails, per doz. 15 lb. pails, per doz. 11 20 25 Ib. pails, per doz 17 70 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 95 Calumet, 16 oz., doz. 3 35 Calumet, 5 lb., doz. 12 75 Calumet, 10 Ib., doz. 19 00 x C., 1c doze. 5 992% m. ©., 1c doz. __. 1 374% K. C., 20c dos. ... 1 30 x €., 25e doz. ._.. 3 38 x ©, S0c doz. .. 4 49 m. €.. BOc doz. . = 6 85 K. ., 19 ib, doz. .. 13 50 Queen Flake, 6 oz. .. 1 25 Queen Flake, 16 oz. _. 2 25 Queen Flake, 100 Ib. keg 11 Queen Flake, 25 lb. keg 14 Royal, 10c, dez. _..... 95 Royal, 6 oz., doz. _. 2 70 Royal, 12 oz., doz._. 5 20 Royal, 6 ib. 31 20 Ryzon, 4 oz., doz. .. 1 85 Ryzon, 8 oz., doz. _. 2 25 Ryzon, 16 oz., doz. __ 4 05 Byeon, 6 tb, 18 00 Rocket, 16 oz. dos. 1 35 BLUING Original x condensed Pearl BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat --.. 6 90 Pillsbury’s Best Cer’l 2 20 Quaker Puffed Rice. 5 45 uaker Puffed Wheat 4 30 uaker Brfst Biscuit 1 90 Ralston Purina ----.- 4 00 Ralston Branzos ---. 2 70 Ralston Food, large -. 3 45 Saxon Wheat Food —-- 3 75 Shred. Wheat Biscuit 3 85 Vita Wheat, 12s ______ 1 80 Post’s Brands. Grape-Nuts, 248 -..__. 3 Grape-Nuts, 100s __.. 2 76 Postum Cereal, 12s __ 2 Post Toasties, 36s .. 2 Post Toasties, 24s .. Post’s Bran, 348 ... 3 70 BUTTER COLOR Dandelion, 25c size .. 2 85 Nedrow, 3 oz., doz. 2 50 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. —-_. 12. Parafline, 6s —...__.. oes i Paratine, 128 __.... 14 Wicking - 40 Tudor, Sa, per box .. 30 CANNED FRUIT. Apples, 3 lb. Standard 1 75 Apples, No. 10 4 50@4 76 Apple Sauce, No. Apricots, No. ; Apricots, No. 2 2. 2 85 Apricots, No. ou 3 "es 4 Apricots, No. 10 WL Blackberries, No. 10._ 5 00 Blueber’s, No. 2, 1-75@3 50 Blueberries, No. 10, 10 50 Cherries, No. 2.3 00@8 60 Cherries, No. 2% 4 00@4 95 Cherr’s, No. 10 10 50@11 50 Loganberries, No. 2 — 8 00 Peaches, No. 1 —w2 5 Peaches, No. 1, Sliced 1 40 Peaches, No. 2 2 75 Peaches, No. 24%, Mich 3 25 Peaches, 2% Peaches, No. 10, Mich 7 76 Pineapple, 1, sliced ~. 2 10 Pineapple, 2, sliced —. 3 50 Pineapple, 2, Brk slic. 3 00 Pineapple, 2%, sliced 4 50 Pineapple, No. 2, crus. 2 50 Pineap., 10, cru. 11 50@12 - Pears, No. pee Pears, No. 2% ....... 4 4 Plums, No. 2 ~~ 2 36 Plums, No. 2% —-..--. 3 00 Raspberries No. 2, blk. 3 25 Raspb’s, Red, No. 10 9 75 Raspb’s, Black No. 10 11 00 Rhubarb, No. 10 -_.. 6 25 CANNED FISH. Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 3 00@3 40 Clams, Steamed, No. 1 1 75 Clams, Minced, No. 1 2 60 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz. 2 60 Chicken Haddie, No. 1 2 76 Fish Flakes, small —_ 1 36 Cod Fish Cake, 10 oz. 1 85 Cove Oysters, 5 oz. __ 1 75 Lobster, No. %, Star 2 90 Shrimp, No. 1, wet —_ 1 90 Sard’s. 4% Oil, key._ 5 50 Sardines, 4 Oil, k’less 4 75 Sardines, 4 Smoked 6 25 Salmon, Warrens, %s 2 85 Salmon, Red Alaska__ 2 80 Salmon, Med. Alaska 1 75 Salmon, Pink Alaska 1 60 Sardines, Im. %, ea. ae Sardines, Im., 25 Sardines. Cal. '_. 1 1562 10 Tuna, %, Albocore _. 95 Tuna, %, Nekco -_.. 1 65 Tuna, %, Regent ._ 2 25 CANNED MEAT. Bacon, Med. Beechnut 2 40 Bacon, Lge. Beechnut 4 05 Beef, No. 1, Corned __ 2 25 Beef, No. 1, Roast __ 2 60 Beef, No. Rose Sli. 1 76 Beef, No. %, Qua. Sli. 2 10 No. 2%, Lge. Gr. 3 75@4 50 Wax Beans, 2s 1 35@3 76 Wax Beans, No. 10 __ 7 00 Green Beans, 2s 1 60@4 75 Green Beans, No. 160~— “ 26 Lima Beans, No. 2 Gr. 2 00 Beets, No. 2, cut 1 25@1 78 Beets, No. 3, cut 1 40@2 10 Corn, No. 2, St. 1 00@1 10 Corn, No. 2, Ex.-Stan. 1 56 Okra, No. 2, cut ._.. 190 Dehydrated Veg Soup 90 Dehydrated Potatoes, |b = Mushrooms, Hotels —_ Mushrooms, Choice ___ 48 Mushrooms, Sur Extra 70 Peas, No. 2, E.J. 1 26@1 80 Peas, No. 2, Sift., oun 2a 1 60@2 10 — No. 2, Ex. — Peas, Ex. Pumpkin, Pumpkin, Pimentos, 4%, each 15@18 Pimentos, %, each __ 27 Sw’t Potatoes, No. 2% 1 35 Saurkraut, No. . 1 35@1 50 Succotash, No. 2 1 60@2 36 Succotash, No. 2, glass . 45 Spinach, No. Oa 1 10 Spinach, No. 2 1 20@1 35 Spinach, No. 3 1 85@2 00 Spinach, No. 10 ____ 5 75 Tomatoes, No. 2 1 30@1 60 Tomatoes, No. 3 1 90@2 25 Tomatoes, No. 2 glass 2 85 Tomatoes, No. 10 ___.7 50 CATSUP. B-nut, Small Sea 8 Lilly Valley, 14 oz. __ 2 Libby, 14 oz. ....._.. 2 Tibby, 8 of, 2 1 Lilly Valley, % Pint 1 Paramount, 24, 8s .... 1 4 Paramount, 24, 168 __ 2 40 Paramount, 6, 10s __ 10 2 1 2 Sniders, S$ e222 85 Sniders, 16 oz.- -..w0 3 75 Van Camp, 8 oz. -... 1 75 Van Camp, 16 oz. __ CHILI SAUCE, SnigGer, 16.02... 5 Sniders, 8 oz. ___..__. 2 35 Lilly Valley, % Pint 2 25 OYSTER COCKTAIL. Sniders, 16 oz. =... 3 35 snigers, 8 07. 2 35 CHEESE Mogutort 52 Kraft Small tins ___ 1 70 Kraft American _____ 70 Chili, small tins ____ 1 70 Pimento, small tins__ 1 e Roquefort, small tins 2 5 Camenbert, small tins : BO Srick Wisconsin Flats ______ 0 Wisconsin Daisy ____ 30 Lonehom: 30 Michigan Full Cream 28 New York Full Cream 31 Sap Saco 30 CHEWING GUM Adams Black Jack -_-. 65 Adams Bloodberry ---. 65 Adams Calif. Fruit --_. 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut oo 70 PDouvblemint 2220 65 acy Prt 2 65 Peppermint, Wrigleys_. 65 Spearmint, Wrigleys -—. 65 le gl SB PK 65 WONO oo 65 me ees ee 65 CHOCOLATE. Baker, Caracas, %s -. 37 Baker, Caracas, 4s ~.. 35 Baker, Premium, %s —. 37 Baker, Premium, %s ~.. 34 Baker, Premium, %s . 34 Hersheys, Premium, %s 35 Hersheys, Premium, \s 36 Runkle, Premium, ¥%s_ 34 Runkle, Premium, %s. 37 Vienna Sweet, 24s ___ 1 75 COCOA. Bakers 466 22 40 TSAMOr eS 68 2 36 Sunte, Ae 43 Bunte, % ib. —... 35 Bunte, i. ... 2 | 32 Droste’s Dutch, 1 Ib.__ 9 00 Droste’s Dutch, % Ib. 4 75 Droste’s Dutch, ¥% lb. 2 00 Hersheys, %S —_.-_.__ 33 Hersheys, %s —--- ---_ 28 Fiver 36 Lowney, %8 --------_--. 40 Lowney, %S --. --- - 40 Lowney, %S -.------.- 38 Lowney, 5 lb. cans _.. 31 Van Houten, \%s ____-_ 75 Van Houten. 268 eS 75 COCOANUT. 104 5 ~ case Dunham 60 S 5 Ib. casé 48 4s & %s, 15 lb. case 49 Bulk, barrels Shredded 22 96 2 oz. pkgs., per case 8 00 48 4 oz. pkgs., per case 7 00 CLOTHES LINE. Hemp, 60 ft. 2 00 Twisted oe 50 ft. 1 Braided, oe Sash ey Se bo COFFEE ROASTED Bulk 17 Meee eee 224%@ = Maracaibo Guatemala Peanerry oe _ 3 Christian Coffee Co. Amber Coffee, 1 lb. cart. 29 Crescent Coffee, 1 Ib. ct. 26 Amber Tea (bulk) -_.. 47 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk _ coffees. W. F. McLaughlin & Co., Chicago Coffee Extracts N. W., per 100 2 Frank’s 50 pkgs. -_____ 42 Hummel’s 5€ 1 Ib. __ toi CONDENSED MILK Eagle, 4 doz. 9 Leader, 4 doz. MILK COMPOUND ebe, Tall, “ doz. .. 4 60 ebe, Baby, 8 doz. _. 4 40 Carolene, all, 4 doz. 4 00 Carolene, Baby -.-._. 3 50 EVAPORATED MILK Blue Grass, Tall, 48 5 09 Blue Grass, Baby, 72 3 75 Carnation, Tall, 4 doz. 5 25 Carnation, Baby, 8 dz. 5 15 Every Day, Tall ___. 5 25 Danish Pride, tall _. 5 25 Danish Pride, 8 doz. Every Day, ced ---. 4 00 Goshen, Tall 5 Goshen, Gallon Oatman’s Dun., 4 doz. 5 25 Oatman’s Dun., 8 doz. Pet, Tat 5 28 Pet, Baby, 8 oz. ____ Borden’s, Tall Borden’s, Baby ___... 5 15 Van Camp, Tall ____ 5 25 Van Camp, Baby ____ 3 95 CIGARS Lewellyn & Co. Brands Garcia Master Cate, 200m 22 37 60 Swift Wolverine, Ade | yan na Supreme, 50s ___.__ 110 0¢@ Bostonian, 50s _-.__ 95 00 Perfecto, 50s ~______ 95 00 Blunts, 50s -..._.._. 75 00 Cabinet, 508 — 13 Ov Tilford Cigars Clubhouse, 50s ---- i= 00 Perfecto, 508 2... 5 00 Tuscho, 508. 2.2... 7 00 Tilerest, 50s 2 35 00 Worden Grocer Co. Brands Henry George 7 50 Harvester Kiddies -. 37 50 Harvester Record Breaker 2.20 75 00 Harvester Perfecto-- 95 00 Webster Savoy —---. 75 00 Webster P Maga 95 00 Webster Belmont___110 00 Webster St. Reges_.125 00 Starlight Rouse —--- 85 00 Starlight Peninsular Chit. 20 150 00 La Azora Agreement 58 00 La Azora Washington 75 00 Little Valentine --_. 37 50 Valentine Victory ~. 75 00 Valentine DeLux ~-- 95 00 Rm B Londres: 58 00 R B Invincible ~--. 75 00 Tignes 31 00 New Currency -----. 35 00 Picadura Pais. 222 25 00 Oriole 18 75 Home Run Stogie —-. 18 50 Vanden Berge Brands Chas. the Highth, 50s 75 00 Whale-Back ~- -.50s 58 00 Blackstone ------ 50s 95 00 El Producto Boquet_ 75 00 El Producto, Furi- tano-Finos ~-.-._. 92 00 CONFECTIONERY Stick Candy Pails Standard 0 18 Jumbo Wrapped —--_-- 20 Pure Sugar Stick, 600’s 4 20 Big Stick, 20 lb. case 21 Kindergarten --_--..- 19 Kindergarten -....-... 18 Deader (oo as x is. On 2 oe ae French Creams ..... 20 Camen 22 22 Grocers 22000 ag Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 75 Milk Chocolate A A.- 2 00 Nibble Sticks --....-- 2 00 Primrose Choc. 2... 1 35 No. 12 Choc., Dark — 1 76 No. 12 Choc., Light . 1 85 Chocolate Nut Rolls — 1 90 Gum Drops ‘Pails Anise. 2 17 Orange Gums -..--... 17 Challenge Gums -_--.. 14 Favorite ........... ee Superior .............., 2 Lozenges. Pails A. A. Pep. Lozenges 20 A. A. Pink Lozenges 20 A. A. Choc. Lozenges _ Motto Hearts Malted Milk Lozenges 23 Hard Goods. Pails Lemon Drops —------ 20 O. F. Horehound dps. 20 Anise Squares -_.._.. 20 Peanut Squares --. 22 Horehound Tablets .. 20 Cough Drops _ Putnam s 220 1 30 Smith Bros. 2 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 128, cart. 1 05 4 oz. pkg., 48s, case 4 00 Specialities. Cocoanut Pinks -~. 22 Walnut Fudge ---..-.. 23 Pineapple Fudge -----. 21 Italian Bon Bons -_. 20 National Cream Mints 30 Silver King M. Mallows 32 Hello, Hiram, 24s .... 1 50 Walnut Sundae, 24, 6c 865 Neapolitan, 24, 5¢ -... 85 Yankee Jack, 24, 5c ~. 85 Gladiator, 24, 10c ... 1 60 Mich. Sugar Ca., 24, 5c 85 Pal O Mine, 24, 5c _... 86 COUPON BOOKS 50 Economic grade .. 2 50 100 Economic grade -. 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly print front cover is furnished without charge. CRISCO. 36s, 24s and 12s. Less than 5 cases _. . Five cases Ten CARCS —. S 20 Twenty-five cases ... 19% 6s and 4s Less than 5 cases .. 20% Five cases Ten cases Twenty-five cases CREAM OF TARTAR 6 lb. boxes 40 DRIED FRUITS Apples Evap. Choice, bulk__._ 14 Apricots Evaporated, Choice ____ 16 Evaporated, Fancy ____ 20 Evaporated, Slabs _____ 14 Citron Dy 2s DOK ge 51 Currants Patkage, 15°07. 2. 19 Boxes, Bulk, per lb. -. 19 August 29, 1923 Peaches Evap., Fancy P. P. ____ 16 Evap., Ex. Fancy, P. P. 18 Peel Lemon, American -._. 25 Orange, American ..___ 26 Raisins seeded; bulk 225. 1014, Seeded, 15 oz. pkg. _. 12 Seedless, Thompson __ 11% Seedless, 15-027, pee. 12 California Prunes 90-100, 25 lb. boxes __@08 80-90, 25 lb. boxes __@09 70-80, 25 lb. boxes __.@10% 60-70, 25 lb. boxes _ -@11%% 50-60, 25 lb. boxes --@12%4 40-50, 25 lb. boxes __@13% 30-40, 25 lb. boxes _.@16 FARINACEOUS GOODS Beans Med. Hand Picked __ 07 Cal famas 2 11% Brown, Swedish -_.. a Red ‘odney 23 Farina i¢ packages — _-.. 2 10 Bu”, per 100 lbs. -... 05 Hominy Purl, 100 lb. sack .. 3 50 Macaroni Domestic, 20 lb. box 07% Domestic, broken, box 05% Armours, 2 doz., 8 oz. 1 80 Fould’s, 2 doz., 8 oz. 1 80 Quaker, 2 doz. ._.... 1 85 Pearl Barley @nester. 2 4 00 00 and 0000 wLLuwl lll 00 Barley Grits .W..._ 4 25 Peas Scotch, 1p. 22 08 DPHC, 107 2 07%4 Sago Hast india 2... 10 Taploca Pearl, 100 Ib. is | 10 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant _. 3 50 FLAVORING EXTRACTS ounce _. 34 00 29 00 =__32 Arctic Flavorings 3 oz. Tap. 40 bot. Smith’s Flavorings 2.0m. Vanilla. 2.2 $2 00 2 0z. Lemon 2 2 40 402, Vanilla 2 3 50 Jiffy Punch 3 doz. Carton 2 25 Assorted flavors. FLOUR AND FEED Valley City Milling Co. aed i" te, % Paper Sarveat Queen, 24% Light Loaf Spring Wheat, 248 ..... Roller Champion 24% Snow Flake, 24%s __ Graham 25 lb. per cwt Golden Granulated Meal, 2 Ibs., per cwt., Rowena Pancake Com- pound, 5 Ib. sack___ Buckwheat Compound, ID. SACK 2 Watson — Milling New Perfection, %s__ 6 80 Red Arrow, %s ______ 7 20 Worden Grocer Co. American Eagle, Quaker, Pure Gold, Forest King, Winner. Meal Gr. Grain M. Co. Bolted 2 2 55 Golden Granulated ._ 2 70 Wheat No: 1 Red 2 1 25 No. 4d: White 22. 1 22 Oats Cariots: (es: 45 Less than Carlots ___ 53 Corn Carlota: (2 9 Less than Carlots __ 1 05 Hay Caviorg: oo 22 00 | Less than Carlots __ 25 00 : Feed Street Car Feed ___ 40 00 No. 1 Corn & Oat Fd 40 00 Cracked Corn 40 00 Coarse Corn Meal _. 40 00 August 29, 1923 FRUIT JAR MICHIGA MnODs DBs. : Sh N TRADESMAN ? oss 9 20 Peanuts, Spanish, 0 . eo ee ee 7 66 Heavy hogs SALT 29 Id ass Top, pts. 9 45 Filberts bags ------ 1 Medium hogs —-—----- Ps Rub eal Glass To 45 ilberts _ -- 13% ro 1t Col ub No More, 18 L a Glass Pon og oe veers ee vs Loins GS eee ee 1 woe a ae 90 — Cleanser “ 4 25 TEA ga lon : fatnuts | 5 Butts ra men ar ret 22 Med. * ’ bls. Re 2 80 ae . Ja « aa ee ee ae a Goda 15 ed. No. 1, 100 Ib. bg. Sant Wish, § aon 385 Medi pan. Shoulder ---- to Farm ; bg. ~ 96 1 doz 5 Medium ----------. 34@3 Jello-o, oo. Buk 8 oe ee a . fee eS Sapolio, 3 — 225 Choice - —---- O35 Knox’s ee a 3 465 So 3 gal. ee sme ; a cg oo . a for ice cules - Snowboy oo a 2 ‘ aw te 62@70 : ’ = SERS : o 10 = Pe en eee Re S # 5 , Z. ibbs | ~---------- ae Minute, - doz. iar Quart, ” sae mee ---- 9 50 PROVISIONS — : ene 50°Ibe ------ 9% oa A a Large -. 4 30 1 Ib. pkg. Siftings ié@st Mincte, t don oem 4 ge Pink Tare onan 2 Show parreted Front ee ees pe 18 Gun ; bt Z. --- = 2 : . ¢ oe : Quaker, 2 dom. ; a 5% ee ag 1 45 be Cut Clear a ae . a 2 Ib. Table bbl. ‘ 28 yandotte, 48 -__._. 4 ba eee ae = ae . ; h ea ‘ sik Gn oe nap HORSE RADISH ee Sete a cee oo {a sable ---— 587 4) Wiels Goie 1 er 38@40 Per : r, . $s Se BO -——— nm Allspice, Jamaic . : oe 6 oz, ------ 1 10 5 ee con stuffed gee i 30 : anager 00@13 00 Ib. bags, Table - 40 Cloves, Pease ---- @11 Pekoe eee > iar. 3 --- r oo a = ee ee - Pure, — PRESERVES Pies Jar, sented Gee : a a ae ----advance % Coe eo Sos go Melrose, fancy —___.._. a ‘ b . ‘ a : , nke. mao 30°'b. pails 1 85 PEANt Stuffed, dz. 5 00 California ‘Hams. 12 @ a ‘olan Gi English Break Saleve OF doz. 1 S a BUTTER. 50 Ib: bi cme ee eo eae @20 eaneee Medium si , oz., doz. 2 10 an lb. pails ae y et No. — eee e Caneud. a _.-.. 35@36 JELLY GL Ib. pails ____ nce % fixed, Se pkgs. doz. D! : nee 8 oz., per do sass Sh ue es re rata, aa aa oie as 3 Ib. pails "-~-advance 1 i Nutmegs, 105-110 —__- @38 Mediun Oolong MARGA Compound Lard .13%@ SN Pepper, Black ____ a oo es RINE LO 14% Zi Pure G acces @1i EF DICE + -~-----=-——— 45 Good Luck, aT : oan ee Mee — 2 Gilt Edge, 1 a aes 23% fei Cloves, Zanzibar --- @15 : Delicia, Nut, 1 Ib. ____ 231% CE Cusaia. Cant ay @5e ; TWINE Certified _ ye ag ae Ginger ee Se eee @25 Cotton, 3 ply ia Tad Aid obo ---- a ot ger, Africar Co s ¥ cene .._ § Nut es ~~ he “seme ¢ cae 3 ae _ 50 Bel Car-M Naat. old style __ 1 ON SAT EOraPD Mustard ____ 030 Wool S ply balls ___ 52 S GF ae o Brand Nut, ne m style a — Mace, a. @32 (tu. 8 36-4 th patie in case 330 ~?* cial Country roll__ op 4 Nutmegs --- e* 19 8° 9n Sane = Ge e ee a eee @ 3¢ Vv iv 5 Ib. ae ps ges 5 go Bologna a oo ne co wie Viges Cider, 40 oa . VAN WESTENBRUGGE tA 1b. a in crate 6 10 Eiver 00 2 a 12% a 230 Pepper, Cayenn ~--@28% «White Wine, 80 cote = 1 se Distributor 25 Ib. eae ee 19 oO on a SOAP Paprika, aaniah —_—— = White Wine, 40 cree 17 ons ---- 5) ih fie A eS oe slate’ 2 and 5 ib. oe 23 . > ERS. 4 Veal —- 18@20 ian Saasoni nd Vinegar be ot BM ernoL cua cLonuace’ omeue == . Fa : ning ts ew Pickle ---- 23 PETROLEUM PR . Seeaee 11 Export, eo ee Chili Powder, 15¢ -_- 1 35 Samat aoe MATCHES. hs len Barta Headcheese _-__--__-- a “00 box 4 $5 Celery Salt, 3 oa. --- 98 Goin Miheer Com ony See Sele als Nagra’ av Bee ga3 Gants SMI oe eo ade too Mop Heads 1 . eans to case 2 85 § Crate e, 18 Re 1 > cans __ a fio cf 3 2 65 No. 5,12 cans to case 3 1 Semdac, 12 pt. ca Sacks, 90 Ib’ Jute. 2 46 LE 24, 3%, Wh. cans ai lop Heads 3 00 No. if oe oe EC ean 2 ne ae Cotton _. 2 85 24, 1% Ib. cans ~----- 320 10 at. Gal ae cans t 2 9 : LERATUS — 0 qt. Galvanized -__. 2 6 o es. 2 90 weiCKLES Arm and oo . a 6. Gass Wenite syrup, a pls Galvanised a 4 be New Orleans ie ee ioe wee (ib ea $40 12 at. Gavanies -_.- 32 F if , 1,200 count ulated, bbls 94. 2 ANS ~~~. 5 60 ing Gal. Ir gc ancy Open Kettle ... 56 Half bbls., 600 count 16 00 Granulated, 100 Ibs. cs 2 00 24, oa cans $60 10 qt. ‘Tin fae 5 50 — Sent eee 42 2° gallon kegs = ie Granulated, 36 ae in 2 25 of i th cans a 12 qt. Tin Dairy ___. 4 50 eee ae oer eaarae as packages’ : Penick M ee ---— 9 Half -- 28 9 ee lUllC Ce 5 aple- Like S . Traps barrels $c extra = 30 Baltom Mee oe oS WON, Monee, woot ¢ toee M 5 gallon, 600... . eal : 2, ne 2 4 os a Se, wood, @ folas —s Boa —— . Cans. 10 gallon, oa a - Tablets, 1 lb. Pure — =i aa 2% Ib. oe ; - Mouse, tin, a Nolen = a OH Plekien. ae : = & AR vat, Woo 7 Red Hen, 24, Sig ib. : = Dill Pickles. doz. = Ib. Pure, } aie 00 ll a, eee Z 00 Red Hen, 12 ‘ (2 3 v5) 600 Size, gs gal. Wood boxes. P woe 40 Bl Cor rn Mouse. s ri a 1 00 Rad Hen i -- 3 00 . PIPES 900 Whole Cod S, Pure | o7 ue Sore No. 1%, ad — oe 30 Ginger Cake, 24, 2 Ib. 3.00 Cob, 3 doz. in bx 0 iagean ticcciaa 12 ad oon Lame Gi Tubs Once Cake, "24, ‘2% ib. 3 30 PLAYING oC gig pe sted oo 115 Blue Kio, Oe a 315 Mediuin Ganaciea’ oo inger Ca Cc OMe oan) oo: va BEC, : : Si _ Galvanized -- =< Ginger oe - a = 360 Broadway, per 4 a 2S uel isis 1 00 Red o wanna na 95 mall Galvanized —~~ 7 00 o. & L. 24-2 Ib. i 30 aging ae Se ee aes 18 oe 80 ¢ doz 0, No. 1%, 2 : Washboards - & L. 24-24 oe . ee 4 tess ao an cases, $4.80 per Red Ka nea SS eg 2 60 sanner, Globe : ot ee te 0 POTAS 25 K K K K, Norwa WA “22 eh Brass, ‘single -.-- 6 50 Ce ee Peele. 2 ee an ¢ ae a tas s-"a bes ee se eee US Hele eens - 7 00 ve, 36, 2 Ib. Wh. L. 5 ( eee im ijn B 3 dz. br 875 _ Imt. Maple Flavor 45 Double Peerless _ 7 00 ’ B ; 60 eo on Ami 5 teat M Si fog 9 5 oe a oe ee ie See ed et ingle” sien" Pap . > 6 « oe ” 2 2 cena rE NT + & on € “ eer oy obey 24, 2% lb. Spies : - Top Steers & Heif. 18@19 Y% bbl., 100 — 6 50 ao ig he 2. 4 66 range, No. 5, 1 doz. 4 35 U niverea ee) ae -— 6 00 Dove, 6,'10 Ib. Blue L 4 45 Good steers & Heif. 17@18 Tubs, 100"Ib. fane’ ne Gola oe ia caer a. ‘s "window canes , 6 ib. 4 15 Cam = ers & eif. 14@15 Tubs ancy Ss * old Dust, 12 i ----- wigs oF ro, i, Som. Steers & Heif. N@13 , 60 count___ Gulden Fad 4warge 5 20 Gree ot et... 6 1 65 NUTS. Cow. ° White Fish Mas 9 daw. 24 ___- room tauel Kare, Cn 1 85 Whole To Se = Med. Fanc i 100 L = Oe ae P i 5% Tb. oh ll ee 2 30 ae, Terregona_- +3 Good Ses ee ae y 2 SHOE BLACKENING 00 ee ae 4 dz. a} 60 — oo and Cane * 13 in. Bd Bowls a one , Paste, doz. "35 _ «= 75 ee ig hh Bate 5 00 ee | (aoe ir gis vomageaal da 1 38 Sucar Bird, 2% i, ff sah tt 9 00 decades Sicily __-- ee ee Or 08 ut Foot, doz. 3 fig gin Butter ot ean Rae ig Vaeitia, oo ee Top Vent. cn Dee. 2 ae Weert Pree “— Hiek 8 ox 4 , Hutter Ss Ce yok ae Medi ea aes is STOVE POLISH. = oe ‘eS. Peanuts, Jumbo, = hao 13 Blackine H. Michi pie. ‘ibre, Manil: : i : ¢ ichigan, per ‘ N by ila, white. 0534 Pecans, 3 st Oo; retd 36 L Black Silk’ Li doz. -_ 1 35 Welct D pal 2 50 2S. 1 Fibre ___ 5% Pare. Nes oe 22 Ba amb. Black Silk pase. dz. 1 40 is, per gal. .... 2 60 Butchers Manila ____ oe Walnuts, California __ a Medium aie WERE OTE z Knamaline ao . TABLE SAUCES Kraft ------------ 2 pe Ber ose sane ee Se Mnamaline Liauic : ea & : : aoa. OS Salted Peanuts oa 20 E z pe 7 ane oe 1 35 Miracle C., 12 oz., 1 dz 2 25 ise & El — g 00 = YEAST CAKE ney, G . adium, : epper ___-_- = agic, 3 doz Jumbo No. 1 ---.---- 11% Se Tage ace cETtE ~—-- 15 Rising ae epee ---- 1 8 Old Dutch Clean, 4 dz 4 00 Boul Mat 1 60 Sunlieht. o. ance 2 70 eoewuzictzmm #@ =P Co ee 654 Stove B r doz 135 Queen Ann, 60 oz. ‘ Mohasen 249 Sunlight, 1% OZ. —--~- 2 70 TREE Oe cece mamel, dz. Rinso ~ = Tobasco -~.~------.- » 1% doz. —. = 22T Vv 2 8 » 100 a Er —~ - neces ON ulcanol. No 5 Oz. an Sho You, 9 75 east Roam < 35 Vul . & do: 95 bubNo M a : "Son. doz. 270 Yeast Foam ree canol, No. 10, do: = ore, 1 ay A-1, large . 0 Yeast Foam, 1% d 70 Stovell, per dos. -i | erence Jen —— sm y » 1% doz. 1 35 cee to “wate aa s ann, per doz... 30 2 TA a i - 30 MICHIGAN TRADESMAN : August 29, 1923 age = = This is an excellent year Fruits are plentiful and unusually good this year. Hundreds of thou- sands of women will put up many jars of jams, jellies and preserves. The Lady of the Flivvers. seen. Last year one of the biggest A feminine commentator on the makers of popular-priced earrings in These women will require sugar, scolding given last week by Mrs. the country included about 165 styles jars, fruit and other preserving ma- Henry Ford to some girls whose in its lines, none of which duplicated mode of dress displeased her says the other. It was then thought that terials in quantity. It is logical to ex- that perhaps her critical mood was the lmit in novelties of that kind pect that the majority of their pur- chases will be made from grocers who inspired, not by the nature or brevity had been reached, yet the same con- of the garments, but by a certain cern is said this season to be showing lack of regard for neatness of ‘ap- well over 200 styles. Almost every tie up their stores with our national pearances which girls thus clothed conceivable variety of earring is in- SAVE THE FRUIT CROP campaign too often show. cluded in the offerings, and the con- z With the donning of knickers there cern in question is said to be doing on Domino Granulated Sugar. seems sometimes to depart the as- unusually well with the bulk of them. ure that you et your share piration for the esthetic, according —— ave Make . i d y § . fs SAVE - to this authority, and it is a fact, . Handkerchief Buying are. : by displaying an suggesting e€ wa as most of us have noticed, that the pas whe Se um ee THE FRUIT CROP idea at every skirtless girl is rather apt to let M™arket 1s seasonably active at the ‘ \ i jee ' moment, with most of the attention opportunity. her hair get into the state called : ; pone. : - ‘ imitative of a rat’s nest, and to lose ven to novelties in women’s goods. lier sense of the decorative: Sle 700 Cover a wider mame Tian bis American Sugar Refining Company may- start the day looking fairly Dee? seem for some time, #f not ever a) 5 as L as aay s S i C spruce and trim, but by nightfall she “Defore, and the practically _nothing **Sweeten it with Domino’’ sometimes is a sad sight, even for stands out as a favorite. While the those who can endure with complete bulk of the ‘current buying is_con- Granulated, Tablet, Powdered, Confectioners, Brown; 2 equanimity the disclosure of bifurca- fined to cotton handkerchiefs, there Golden Syrup; Cinnamon and Sugar; tion—a secret so sedulously guarded @f¢ some orders also being placed Sugar-Honey; Molasses for silks and linens. Prices of the latter are more attractive than for a long time, and a good average Mrs. Ford’s denunciation of the Mich- 8tade of men se serieihan r, fa . ae : . > e < “22 @ I7en. igan fair, but something will tell ©4" be had at $4 a dozen. For most people who consider the ques- women’s goods of a similar quality . . ° x LD : is acke tion that it is not true. What the $4 @ dozen is asked. ‘ : as —_2~-<.__ . Lady of the Flivvers _ objected to Many Colors in Silk Hose. \ was—legs. Why she objects to them There has been no marked change — in silk hosiery as regards Fall busi- ® : ness, according to one manufacturer, as ing Pow er vailed the entire season being. still : : : : winded (isers sent ont by many vo #8 eonleace © Me expects that after 7 a limited time, ane pclae to ee went avant tail credit men in the hope of stimu- Labor Day buyers will begin to re- notice, we offer the old reliable “SNOW BOY” Washing Powder in lating business among inactive charge Plenish their stocks, which in most this money-making plan for your quick profit: accounts is the short and interesting ©@4S€S are low. Stockings will come effort of one of the leading men’s i” @ greater variety of colors than SNOW BOY Washing Powder clothing and furnishings concerns ¢Ver before, says this manufacturer, to bring former customers back into WO offers twenty-five or more Family Size (in Boxes of 24 Pkgs. each) shades in all lines. This is due, he ‘ oo ee ee through the Jobber—to Retail Grocers alike in the early, mid and late Victorian eras. This is a charitable explanation of ene can at least pretend not to understand. Tt Gets to fhe Point the cautious buying which has pre- In direct contrast to the long- the fold. ‘With each sentence mak- ing a paragraph, this letter says: SYS, to the desire to match ~ “We've missed you. Has anything hosiery the color of the Shoe in With Your Ton Rseces s gone wrong? With us ‘making good’ eee cases and in others the color Orders of: in Addition: / *. < sus s import: as making gooc or the gown. oe ee ee a 25 Boxes at $5.45 5 Boxes Free—Net $4.54 clothes. Won’t you let us hear from Wows OF Laces U you?” With this request is sent a _ were noe ee Pe 10 Boxes at 5.50 2 Boxes Free—Net 4.58 . Snel eaodou dteccha ts eh The vogue of laces shows no sign St z envelope adaaress e a 4 : ‘ . : e— ie : ee oe of waning and is, in fact, on the in- 5 Boxes at 5.60 1 Box Free—Net 4.66 executive offices of the concern. The : 1: Sd 5 ‘ : crease, according to both the manu- iy ces ¢ stamp on the envelope is an es-_ . - " : 2/2 Boxes at 5.70 Y2 Box Free—Net 4.75 Hirilly. interesting ouch: is that ii facturers and the dressmakers. One 4. ecially intere: ouch, it at 4 : : : as le - large manufacturer reports a brisk 7 alo: i i i ; implies an obligation on the part of 8 : : I s . F. O. B. Buffalo: Freight prepaid to your R. R. Station in lots demand for circular flounces in not less than 5 boxes. the recipient of the letter to answer : widths varying from 6 to 12 inches. it some way or other. : Spavish; Chantilly aad Bohemian of All orders at above prices must be for immediate delivery and Biggest Season for Earrings. fects are most popular, he says. Wide are not valid unless and until accepted at home office of Paos With the approach of cooler laces, too, are still selling well. Metal Products Company. 7 weather the demand for novelty ear- effects remain in great demand, es- The inducement is for NEW ORDERS ONLY-—subject to rings, especially those that come in pecially the combination of gold or withdrawal without notice. Order NOW. . 4 the popular price category, has been silver, with colors and with black . = improvi ily > res is 2 fhite. The 72-inch Ombre tulle 4 improving steadily. The resvlt is and white. The 72-inch i that predictions are being made that “has been asked for in rainbow ef- PAOS PRODUCTS COMPANY t the coming months will witness the fects of four blended colors, and the : at best season for this merchandise manufacturer quoted will soon have 696 Ellicott Square Buffalo, N. Y. ‘ which the jewelry trade has eyer samples of this on display. ; “a. August 29, 1923 MICHIGAN TRADESMAN 31 Policy to Restrict Fails. Buyers of canned food ‘have seen that their efforts to bear the market and break down prices by the re- stricted policy ‘have proven unavail- ing and that the market during the year has been converted into a strong “Sellers Market” despite the change in buying policies, and the plan to compel the canners to carry all un- sold stocks. They have also realized that they foods through the small quantity buying than if they hhad bought in the former way in car load lots f. o. b. canneries. They have paid warehouse charg- es an extra handling charge or two, and ‘some resale profits, and local hauling charges, and stripping and relabeling charges, and despite all this added trouble and annoyance extra cost and expense, the canned foods market has not only held as to prices, but has gradually advanced in most lines. Then the canners have sold out clean, in all the big- staple lines, and most of the lines or kinds that are not so. staple, showing conclu- sively that the consuming public is behind the “miracle in the can.” All this discussion about the re- turn and redemption of swelled or spoiled canned foods is to an extent farcial. The warehouse or museum collecting plan proposed by the can- ners would entail an enormous ex- pense. Every retailer in the country, and there are 350,000 of them, would be shipping cut cans and \springers and swells to’the several warehouses freight “collect” and they would want to charge the freight they had paid when they received the goods. The warehouses would be a lot of foul smelling monuments to the discredit of the canning industry. The canners themselves started the percentage allowance plan for swells by giving such an allowance to one or two of the big chain store or- ganizations, and now the wholesale grocers are asking it. The solution of the problem is simple enough. Allow the percentage asked and figure them into the costs and the selling prices, just as cash discounts, brokerages, cost of labels, and all other items are figured. Then there will be no come backs, no duplication of claims, no return goods and freights and then let the dealers and the health authorities settle the matter of the destruction of the Canned Foods spoiled goods between themselves. John A. ‘Lee. ——__.--2 Should Soon be Wealthy. A number of urchins, boy like, were arguing which of their fathers made the most money, when the first of the lads broke out: “My dad is a poet, and he just picks up a scrap of paper, writes a few words on it, sends it away, and then a big pile of money wil! roll in.” “Why, my dad gets more’n yourn. He’s a lecturer, and he gets up in front of an audience, hollers out a few things, and pulls down a big pile of money for it.” Third youngster (in a whining voice)—Huh! My pa has yourn beat, as he’s a preacher, he is, and every time he preaches it takes six men to bring in the money.” ee Chinese Effects Prolific. Not only has the new millinery season brought to light a number of Chinese effects in materials and colors, but Chinese shapes are ap- pearing on the market here in con- siderable numbers. The hats of the coolie workmen have supplied the ideas for many of the new chapeaux, while others draw their inspiration directly from mandarins’ headgear. In some instances, rare old Chinese em- broideries are appliqued on satin and panne foundations with unusually at- tractive results. Long tassels cf floss silk are seen frequently. In the color schemes prominent parts are played by orange, blue, black, odd greens and lacquer red. —_——_>2 > The natural born salesman is only a man who has adapted his native qualities to use in selling. Anyone Tax Free in Michigan GRAHAM & MORTON Transportation Co. First Mortgage 6% Bonds To Yield 6%% Secured by a closed first mort- gage on all the property of the company, including five steel steamships insured for twice the bond issue. Howe, Snow & Bertles, Inc. Investment Securities GRAND RAPIDS New York Detroit - Chicago y Y Plumbers’ Calking TOOLS H. T. BALDWIN 1028 Fairmount St., S. E. Citz. 26388 if set in capital letters, double price. ATTENTION, WISE RETAILERS—A retailer who is making DEAD TOWNS WAKE UP and LIVE TOWNS BUSIER. Just closed a thirteen weeks’ trade cam- paign in a town of 650. $54,000 more sales than in the same weeks of last year. Every $100 in sales cost mer- chants less than 1 per cent. Will come to your town and tell you about it. Address No. 290, c-o Michigan Trades- man. 290 For Sale—An old established dry goods store in St. Louis, Michigan. Owner moving to California. For information, address Mrs. C. C. Tuger, St. Louis, Michigan. 293 For Sale—RESTAURANT and _ pool room in St. Johns. Will lease or sell building. For particulars write H. C. Clark, St. Johns, Mich. 295 WANTED—Good, steady, middle-aged man to clerk in a general store. Per- manent position and good pay to right party. Carp Lake Manufacturing Co., Carp Lake, Mich. 296 FOR SALE—General stock and store in small town. Good farming com- munity. Positively an A 1 proposition. Owner desires to. retire. Also other buildings for sale. Wm. Fisher, Custer, Mich. 297 Wanted—Stock general merchandise in country town in exchange for good, im- proved farm. Address No. 299, c-o Michigan Tradesman. 299 FOR SALE—Complete stock of general merchandise in the heart of the Fruit Belt in Berrien county. Will sell grocery stock, or grocery, hardware and imple- ments. Address Box 22, Sodus, Michi- gan. 301 FOR RENT—New, up-to-date’ store room with steam heat and water fur- nished. Choice location for city and country trade. Reasonable rent, to re- liable party. Enquire of Meyer M. Levy, 216 N. Mechanic St., Jackson, Oe We conduct stock-reduction or com- plete closing-out sales for retail mer- chants anywhere. Terms reasonable. Greene Sales Co., 216 E. Main, Jackson, Michigan. 276 Pay spot cash for clothing and furnish- ing goods stocks. lL. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 For Sale—Good clean grocery stock and fixtures on one of Muskegon’s busy streets. Address No. 302, c-o Michigan Tradesman. 302 For Sale—Two first-class combined restaurant, ice cream and confectionery stores, doing good business. Located in two busy towns. Reasonable. Address S. A. Crosthwaite, Jonesville, Mich. 03 For Sale—Two Detroit automatic gro- cery scales, one 100 pounds capacity, one 30 pounds. Both in good condition. Bn- quire G. J. Linten, Kingsley. 304 For Rent—After October 1, corner lo- cation now occupied by bank, also office rooms on second floor. M. Kohlenstein, Otsego, Mich. 5 FOR SALE—Country store, with good living rooms in connection, doing be- tween $500 and $600 a week business. Large stock of groceries, dry goods, shoes, some hardware, etc. In a very good farming country. Ill health reason for selling. It will take $12,000 to handle. Address No. 306, c-o Michigan Trades- man. 3 For Sale—Fully equipped wholesale and retail bakery doing twenty-five barrels per week. Low rent, good location, and good town. Owner in poor health and must sell. No reasonable offer refused. -Address Model Bakery, Grand Ledge, Mich. 307 FOR SALE—Ready-to-wear, millinery, and fixtures. Sickness. Must leave. Ad- dress No. 308, c-o Michigan Tradesman. 308 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc, LOUIS LEVINSOHN, Saginaw, Mich, display advertisements In this department, 83 per Inch. Is required, as amounts are too small to open accounts. BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous Insertion. No charge less than 60 cents. Smail Payment with order For Sale—87 foot frontage on main street, 180 foot frontage on side street. Fine maple shade on side street. Store building 22x100 feet occupied as feed store. Small store building on corner which is used for millinery store. Large horse shed, room for four teams. This is the best location in the city. Price $7,000. Stock in store consists of flour, feed, hay and groceries. Will invoice $2,000 to $3,00u. Address No. 208, c-o Michigan Tradesman. 208 Fixtures Wanted—What have you in good store fixtures for sale. A. L. Red- man, Olney, Il. 265 $3.95 Graham & Morton Freight and Passenger Line MICHIGAN RAILROAD BOAT TRAIN—Daily except Saturday and Sunday 9:00 p. m.; Saturday 1:00 p. m. and 10:00 p. m.; Sun- day 10:00 p. m. Grand Rapids Time. Freight Station Front and Fulton Telephones—Citz. 64241 Bell M 3116 For Information Tel. Citz. 4322 Bell M 4470 INDIA TIRES HUDSON TIRE COMPANY Distributors 16 North Commerce Avenue Phone 67751 GRAND RAPIDS, MICH. ND " Ask about our way BARLOW BROS. Grand Rapids, Mich. Chocolates Package Goods of Paramount Quality and Artistic Design 32 WHAT LIES JUST AHEAD. The threat of a coal strike over- shadowed all other news affecting business during the last week, but the markets failed to show any signs of nervousness over the prospects. The rupture in the negotiations between the miners and the operators was made the occasion for a bear drive on the Stock Exchange, but the selling pressure was well resisted. The for- eign exchanges were adversely af- fected by the publication of the Poin- care note, but recovery followed when it had become apparent that the note had opened the way for better accord between France and Great Britain through the French Premier’s dis- avowal of an annexationist policy. The commodity markets showed a tendency towards greater firmness. Coke prices have advanced from their recent low point; the decline in pig iron appeared to have run its course, and steel prices bid fair to hold near their present levels throughout the autumn. Cotton prices have advanaced somewhat in anticipation of a down- ward revision of the official crop esti- mate, while wheat prices have re- mained almost stationary, owing to the unwillingness of traders to take hold either side of the market until more adequate information is available with regard to the state of the Canadian crop. Meanwhile better buying continues to be a conspicuous feature of the merchandise situation. This does not indicate the approach of a boom dur- ing the autumn, and the country, in fact, is still so close to the boom of last spring that it would be quite im- practicable to have another until there has been a more substantial liquida- tion of goods and labor. With the up- ward swing that is expected during coming months there is little prospect of liquidation immediately ahead. What will happen after the “autumn bulge” is a question with which the prognosticators are now busy. Many of them expect a reaction later that may be more pronounced than that which occurred between April and July of this year. Others refuse to accept this view, for no other reason than that it is “pessimis- tic.” At any rate, it now appears that every one can be optimistic for the short pull just ahead. Over “is WHEAT BELT CONDITIONS. It has generally been assured that the plight of the wheat grower is at its worst in the spring wheat belt of the Northwest. There, in addition to low prices, the farmers have had to contend unseasonable tempera- and black rust. The estimate August pointed to a decline in yield from last year of 47 per cent. in North Dakota, 34 per cent. in South Dakota, and 27 per cent. in Minnesota. This was due in part to reduced acreage. Montana, however, is an execption. In that State the acreage is about the same as a year ago, and the estimated yield is about 39 per cent. above that of a year ago. with blight, Government tures, for So much for the production and price situation, It is not a pretty MICHIGAN TRADESMAN picture. Nevertheless, there is a really bright side, which is pointed out by the Northwestern National Bank of Minneapolis. The report of the condition of the 643 State banks of North Dakota, which are almost wholly rural institutions, shows an increase in time and demand deposits and a striking reduction in bills pay- able. In the neighboring State of Minnesota savings deposits during the past year increased 10 per cent. There has been less call for funds for har- vesting this year than usual, and this is attributed to the fact that the far- mers have been doing their work more economically. Wheat prices in rela- tion to those of other commodities are too low, but there is nothing in the evidence to show that the North- western farmers are in the desperate condition which is depicted so. elo- quently by their political leaders. Hats For Early Fall. Contrary to the accepted run of things, the popular felt thats of the early Fall are not severly blocked, as models of many other materials are, but are brought out in soft, draped: lines, according to the current bulletin of the Retal Millinery Association of America. However, this fabric is not only proving popular. for Fall use in shapes, but in brighter shades for trimmings as well. Hatters’ plush and felt are a well-liked combination, since the formal walking hat, as dis- tinguished from the sports type, is returning to vogue. A suit season in women’s outer garments forecasts it, and buying is already under way. “Owing to the quantities of Lyons velvet that trimmed or made the other half of Summer garden hats,” the bulletin goes on, “it will not now suffice for the well-dressed woman, however popular, particularly in black, it .may be for the miss of to-day. Hatters’ plush, by virtue of its higher-than-ever price and _ its longer-than before nap, is supreme with the haut monde. Panne is op- tional, as its use and price range make it a buffer for all classes. There is so much embroidery—and satin is not forced—that panne is widely used as an underlay, as well as in various combinations, in bringing out the newer ideas. “It really seems as if suede was to have its innings. It slowly seeped into style as a binding, an applique and a floral trim, and now the hat itself is accepted without a murmer. In the evening chapeaux metal lace and metal thread-embroidered nets are in favor, to say nothing of the beaded cloths that have come over from Paris.” —_++>___ Dried Fruits Retain Natural Flavor. The dried fruit business in manu- facture and distribution is of ancient origin. We read in the Bible and an- cient history of the dried fig and the date, and the grape, and pomegranates and apples are mentioned, and the ancient Jewish historian Josephus mentions dried fruits as an important article of merchandise. The principle of the preservation of dried fruits is the same as that used in canning of foods, heat being the sole preservative principle used, but in canning the additional feature of hermetically sealing is used, and the fruits are preserved with the natural juices therein. However, much of the natural flavor of the fruit is preserved in the drying of fruits by modern process, for but little of the sugar and acids are removed, the evaporation consist- ing almost altogether of pure water, as is the case when salt is made from the waters of the sea. There are a great many people who say they liked dried fruits and their flavor better than they do the canned fruits, holding that the cooking of canned foods in the cans changes the naturalness of flavor which is held in the drying of fruit. There used to be a sanitary preju- dice against all dried fruit, when it was altogether sundried, and left in the open air uncovered and unpro- tected from contamination, dust and insetcs; but modern processes of cur- ing dried fruits have remedied those conditions and all fruits are now dried either in closed evaporating ma- chines, or when sundried they are covered with netting and thereby protected from all unsanitary condi- tions. Canned foods, being hermetically sealed, have the advantage of keeping sound and good for years, but dried fruits are now so carefully packed and cured that they will keep sound and good if stored in a dry cool place for several seasons, and are therefore re- garded as a safe article of merchan- dise and are not classified as perish- able. The market for dried fruits is grad- ually improving as the season ad- vances and consumption has been given a great impetus in the central West during August by the cool or almost cold weather in the vicinity of the Great Lakes. John A. Lee. ——_+-+~.—_____ Novelties in Playing Cards. Not the least important offerings of manufacturers of gift and art goods at the moment are the novelties that are being turned out in playing cards for bridge and other pur- poses. Several of these have recently been put on the market, among them being cards made up with the per- sonal monogram or initials of the Owner printed on the back in a man- ner that closely simulates engraving. Cards of this variety are obtainable with red, blue, brown or green backs and gold edges. They are made with a linen finish and with a hem- stitched border effect for trimming. With three initials they are manu- featured to retail at $1.50 a pack, and are said not only to make attracive gifts for individuals, but to be useful for card clubs as well. —_2--.__ Veils Stay Popular. Liberal buying of drape and other made-up veils is reported by one manufacturer, who says that veilings by the yard are going slowly. Mil- liners are using veils to an increasing extent in all sizes and shapes. Som- bre tones prevail, often in various color combinations. Metal-edged veils are also in demand. The nine- inch nose veil js selling well, as is August 29, 192 also the face veil adapted to tha small hat. Among the larger sizes the streamer veil, with point hang! ing down the left side to the waist is popular. The prevailing styles ot hats, both large Small, it is said, call for veils of some descrip tion, and retailers are fully awar that veilings will be a live issue i: the Fall trade. ——_2---2——___ Hides, Pelts and Furs. and Green, No. No. No. No. 2 Green, Green, Cured, Cured, Calfskin, Calfskin, Green, No. 2 2225.2 10% Calisian, Cured, No. 1 13 Calfskin, Cured, No. 2 Horse, No. 1 Horse, No. 2 Old Wool Tams 2. Shearlings Prime No. 1 No. 2 @ 30 @25 @35 medium rejects fine Unwashed, Unwashed, Unwashed, YOU SHOULD BE A SUBSCRIBER TO THI National Grocers Bulletin The Magazine that Keeps You in Touch With Grocers’ Association Work Throughout the United States. & tells you definitely each month what is being done here and there, and fight the retail grocers’ that he can hold his own and stay in business in com- petition with the many elements that are attempting to crowd him out of the game. everywhere, to battles, so You owe it to yourself, your business and your association to read this publication. It is published by the National As- sociation of Retail Grocers to promote and co-ordinate association work— and make it efficient. It is alive with information that will help you. It will convince you that the re- tail grocers are “getting together’ and ‘‘working together’? in most sec- tions of the United States to over- come the disadvantages surrounding our business. As Secretary of the National As- sociation I urge you to send your subscription today. It costs only One Dollar per year—issued monthly—and I personally guarantee you satisfac- tion and. good big value for your money. already a_ subscriber, please’ appoint yourself a committee of one to secure the subscription - of some neighbor grocer on this blank. H. C. BALSINGER, Secretary. if you are Tear off here and mail today to address below National Association of Retail Grocers 416 R. A. Long Bidg., Kansas City, Mo. Hate 2... Enclosed is a Dollar for my subscrip- tion to the Naticnal Grocers Bulletin Name St.- or Address CAty Or TOW 2 State DO IT NOW! Michigan Tradesman