ROY TIM Q e S&S > ‘ =o. g : : “e s APEIR CERT EES FL OSA Ir OTANI YO WIN FETER 0 RAE RPE SHOT, Ta SI. aren Ss aero Tee we 6 AS Ayn. rg . Da CS <0) Ae w NATCOIIC ARIA E Wee RAIA CEN BATAAN CA A 7 KO 2% Ze VN a kA \(G Pg CoS ae mod A: YF peeved (So Weed MNES EE ATER SSNS Gy LZ DBS CoPUBLISHED WEEKLY (GaX sis TRADESMAN COMPANY, PUBLISHERS I8'2 » OEIC, RA OWL ASS IEDC LORE PED OPI LEAS ENN eo Forty-first Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 12, 1923 Nuz :r 2086 A, > SAMUUUUUQAUUULUUUTUGQOGUUUUUUTOQQQUUUUUUOOOOQUAUUUUUOOQOGUUUUUUEOOQOUUUUOUOGQQUAUUUUOUOGGOUUUCUOOOOQOUUTOOGGUUUEOUOOQOQOUUCEONEOQOUUOUOGOOOQOOOOECOOOQOUOUOUSUOOGOQ0OUOEECOOOQOOOOOOEETOOOOQOUOUEROOOOUOUIEEEILY S2UUUUNUUUOUUAUAUAUUANUUOUAAUUUUUAUUOUOOOEOOOOUUUUEEUU}AUUEATOAAAVUTTUUVUUAQOQOQQQ000Q00000G000GS00UQ0QQQ000000000 00000 0000000000000GQGQOUOOOOOUOOOOUOOOOOOOGOUUOOOOOOOUOOOOOOAUAAOEATOEAT T= [UTE EEE EEE @ The Things Worth 2 To make our goods a little better, Doing To write a little neater letter, : To drive a nail a little straighter, To make our worth a little greater, To do whatever is our duty And give it strength and give it beauty— To be to men more nearly brothers, To be a bit more help to others, To speak to men a little kinder, To little faults a little blinder, To fill our place, if high or lowly, With something that will make it holy— To make the load a little lighter, The world around a little brighter, To make the way a little clearer, And heaven bring a little nearer— These are the matters worth the doing. To win a fortune is not vital, To wear a crown, to wear a title; To have men hate us, children fear us, Will never bring our neighbors near us— _ No, we shall make life worth the living Not by our getting but our giving! Douglas Malloch. TUDUGUVUDEEDEEAA SUDEP URDU UEC EO EES TOO eee EEE Oe ee UOUTUTCUUQQQEUEEUTOUUOQQQOEEEUOTUOQUOOOOEEOOOGOOOOOEEEOEUOOGGOOUEEEEUUAOOA OAUTH TEC DEPPOUE ETRE VU UCU eee eee eee TUUEPETEGEDEVCUEEC ETE EEE FU Cee eee ' QAVUNVANNATANNGUAUAUNGAUNGTAUAUNGVEVOGDAVEGUENUAUAGUGUAUOGUOUOUNEUOGTEOGTOVEUNGVEUOGUGDEG NOVA EODE YOVOGDEUAGTOUEVEUOGUEVAVOEDAINGDEVEVNGTOUTGOGVEVEUNOVAVAVOGVEVOEVEDEOUUAVOUTAVEEINATEVIHTAVIATAVETI = TEETER TET FAUUADEUYCNNGOUGQUEOQUUUOREOODUAEAUSUGUEREEOQUUSEEUEQUDOUEQUGGUOQUCQOGUNNCQUGUUECOUOGUOUGCOG00MEGUUEROUCQUUEUEUGUUEOUCOUUGUEOCOCGOCEERECCGCUEEEEEOUGCUGEEUEEEEEEOEEEEE i — — es liz 1 “al it . = Get the Benefit of Brecht Refrigeration Experience The knowledge and extensive experience of Brecht Refrigerating Engineers will prove val- uable to you. For the proper solution of your refrigeration problems let us study your needs and submit a detailed recommendation, without obligation. Brecht Mechanical Refrigeration, backed by seventy years of manufacturing leadership, 1s famous for its uniformly low temperature and > dry atmosphere. Its high efficiency. Overall economy. Simplicity of operation. Absolute control. And many exclusive features. Plans for Refrigerators, Refrigerator Display Cases, Coolers, Storage Rooms, in fact for any refrigeration requirement, will be submitted without obligation. ESTABLISHED 1859 sT-LOUIS 1231 Cass Ave. St. Louis, U. S. A. NEW YORK, N. Y. CHICAGO, ILLINOIS 174-176 Pearl Street Monadnock Building SAN FRANCISCO, CALIFORNIA 67 Second Street Acting asa great supply depot and manufactory of machinery, equipment and supplies for the meat and allied industries, The Brecht Company has contributed largely to the present efficiency with which the world’s food is now marketed. Larabee’s Best Flour has an excellent reputation. Make inquiry about it. Distributors of LARABEE’S BEST FLOUR Rademaker-Dooge Grocer Co. Hume Grocer Company Nelson & Matthews McMorran Milling Co. Abrams Burt Co. Richard Early & Son Phillips Produce Co. Tanner & Daily Beaverton Elevator Co. Breckenridge Farmers Elevator Co. Harrington Coal Co. Michigan Butter & Egg Co. Merrill Farmers Elevator Co. . J. A. Kenney & Son F. Mansfield & Co. Be THE MOST BREAD * . Grand Rapids, Mich. - Muskegon, Mich. Carson City, Mich. Port Huron, Mich. Eaton Rapids, Mich. Kalamazoo, Mich. Battle Creek, Mich. Bay City, Mich. - Beaverton, Mich. Breckenridge, Mich. Holland, Mich. Lansing, Mich. Merrill, Mich. Mt. Pleasant, Mich. - Remus, Mich. Ta q 0 2 4 Pe heii) y 3 te Cy BI) Z Z LAD Ugh 7 re ttc ULLAL Lage 4 a tee oie i 3 ADESMAN Forty-first Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 12, 1923 Number 2086 MICHIGAN TRADESMAN (Unlike any other paper.) frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids H. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1888, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. State Hotel Convention at Flint. Glen Lake, Sept. 11.—The call for the next State convention of Michi- gan hotel men _ sets the time _ for Friday and Saturday, Sept. 28 and 29, and the place—Hotel Durant, Flint. To such as are familiar with such gatherings no urgent invitation will be necessary, but for the benefit of such as have never attended, I iiave a few points to make, which, if duly observed, will certainly result in much pleasure and profit to novitiates. In the first place, if you are actively engaged in the hotel profession in Michigan, whether on a greater or lesser scale, you possess all the qualifications for full membership, and whether you receive a_ formal invitation or not you will be welcomed to Flint with your wives, families or sweethearts, provided with sumpt- uous rooms at the leading hotels— absolutely without any charge what- ever—and this will be but one of the many details of entertainment, com- Michigan ‘plimentary in most cases, which will be provided for you while there. At Battle Creek last year there were at least four banquets provided, besides auto’ rides, golf, tennis, theaters and other forms of entertain- ment, enjoyed by all, and yet so ar- ranged that they in no wise _ inter- fered with the program of business which was unusually instructive and interesting. I say that if you do not receive a formal invitation just remember it is intended you shall have one. Of course, all old members whose names are in the roster will probably be notified, but they will be there any- how. The secretary in many cases has to depend upon hotel directories for the names of such as are not en- rolled, and as these lists aré fre- quently and I might say, usually in- complete, it is up to you to first write the secretary, R. C. Pinkerton, Hotel Normandie, Detroit, telling him how many there will be in your party, just what accommodations you may require, and my word for it you will find him there with the goods. The Michigan State Hotel As- sociation has been growing rapidly: in fact, it has more than doubled its membership in less than three years, more than fifty new names having been added to the roll since the last meeting. It has become one of the best and most energetic hotel or- ganizations in the country, with a membership second to but one similar association. The attendance for the past three years has been almost’ phenominal and the work its officers have been doing during the past year assures a much larger attendance this year than at any previous convention. But there are still quite a number of enterprising and deserving hotel operators throughout the state who have not as yet applied for member- ship and it is for the benefit and in- struction of such that I am writing this article, and giving you what I consider valid reasons for becoming one of us. That there may be no room for any misunderstanding whatever, I want to say at the outset that this Associa- tion is not dominated over by the big fellows. The owners and managers of the larger city hotels all belong, because they fully realize the bene- ts to be derived from organization and association, but they have jealous- ly protected the interests of the coun- try and smaller hotel men, insisted on their having control of this organ- ization, and a majority of the official list is made up from active members from the interior of the State. The larger operators fully realize that the great hotel man of the future will most naturally come from the ranks of the small operator of to-day. There is no air of superiority dis- played at these gatherings. The man of millions brushes shoulders with the landlord of the cross. roads hostelrie, and I might say truthfully, gets just as much benefit from such association as the smaller operators. They want to get acquainted, to offer you their hand of hospitality and are in a receptive mood for re- ciprocation. The sum and substance of the whole provosition is that one hotel man standing alone has little chance of preventing adverse legislation, of catching dead beats, of keeping in close touch with constant improve- ments in the hotel industry, but as- sociated together they can accomp- lish almost anything. The warden of an insane asylum was asked if he was not constantly worried because of the lack of safe- guards emnvloyed in caring for his inmates. His reply was: “They may be erratic as individuals, but they have no organization, and without such they can accomplish nothing.” In soliciting for membership the proprietor of a hotel in an interior city of the State. he was unusually demonstrative against associations of any character and was pretty posi- tive that no benefits could possibly be derived from such. It so’ happened that while I was discussing the merits of the case with him, a laundry bill was presented to him, which by no means seemed to please him. He passed it on to me to prove the evils of organization. It so happened that the matter of hotel laundrv had been taken up and discussed at the previous State convention and being myself familiar with the information brought out on that occasion. I was in a Position to prove to him that he was paying fully twice as much for thisj_ service as was his competitor who already belonged to the Association and knew just what constituted a rey- sonable charge for such work. He now belongs to the Association and I understand will attend the Flint convention at all hazards. Ht is a fact that at this meeting it developed that while a majority of members were getting their laun- dry work done at fair prices, a sur- prising minority were being held up woefully, and this discussion alone has saved such members many times the cost of their annual dues. Without any cost to the individual member of the association, the legis- lation committee has on numerous cc- casions prevented legislation inimical to the interests of the State fraternity and has had understandingly defined by competent legal authorities such laws as are now on the statute books. The Association has had compiled in book form such legislative acts as are of utmost interest to hotel men for gratuitous distribution. The program for the Flint conven- tion is under consideration and will be announced in due time, but it will provide for discussions on _ subjects of interest to all hotel men, and these discussions will be encouraged and participated in by members based on actual experience. Fred Pantlind will gladly tell you how bv methods peculiarly his own —but not secret—he gives service unexcelled anywhere at minimum charges and holds his trade in spite of brisk competition. John Lewis, who makes a pilgrim- age each year from his 100 per cent. Hotel Marquette, away up in the Upper Peninsula, to the hotel con- vention, will tell you, if you can get him to talk publicly (otherwise privately) that he considers his time and money well spent in the privi- lege of soaking up such suggestions as float around on such occasions, and that he has been an attendant at these conventions so long he en- joys them with the same zest that the G. A. R. veteran does his annual camp fire. Ed. Richardson, of the Kerns, at Lansing, will give as his reason for coming that he “just naturally can’t Stay away, but if you camp on his trail you will get the full value of your monetary expenditure for the entire trip in little suggestions as to how he made the Kerns one of the most profitable and talked of institu- tions in Michigan. “Bill”? McManus, of the Cushman, at Petoskey, beside whom all other resort operators are “pikers,”’ will ex- plain to you how easily he can ex- tract $30 per day from a tourist for a room which he ca nactually afford to furnish fo “Bill” Kiare .of the Detroit Statler, for nothing. Ray Norton, of the Hotel Norton, Detroit, who muffs his golf balls with a uniform degree of regularity, will explain the methods by which he Can pack away a half-dozen satisfied guests during fair time in a room ordinarily contemplated for two peo- ple on a pinch. Ed. Swett, of the Occodental, Mus- kegon, as an evidence of the interest he takes in the organization which he as President really launched on its presen boom, will, undoubtedly, be one of the advance guards on this occasion. He will enjoy the felicita- tions of his colleagues in the wonder- ful success he is achieving with his Muskegon property and, if he is @pinned down to brass tacks, will ac- knowledge it is largely due to his reduction in his coffee charge, made under duress at the behest of the writer. Of necessity, George Crocker, man- ager of the Durant, host of this stu- pendous aggregation of public. ser- vers, will be present, but it looks as though, after supplying the gas- tronomical demands of this horde of caterers, who have been living on their own brand of meals since the last convention, he will be compelled to take to the tall timber immediateiy afterward. / H. W. Klare, manager of the De- troit Statler, will be there if for no other reason than to combat the idea that an American plan hotel can be operated at a daily rate, at about the hourly charge at his place, and “Bob” Pinkerton, of the Hotel Nor- mandie, Detroit, will “register in” if for no other purpose than to “sick him on.” There isn’t a chance on earth that the “Two Bills’—Schultz, of the Ben Franklin, Saginaw, and Schindi- hette, of the New Republic, Bay City, will be among those absent. As ves- tryman of one of Saginaw’s leading places of worship the Ben Franklin man will look after the spiritual wel- fare of the fraternity, and Schindi- hette—will look up his room number. W. C. Keeley, manager of the New Morton, Grand Rapids, n¥ay not know it at this writing, but he will be in evidence at the convention, for I am going to make a special trip to the furniture city to get his signature on the dotted line on account of hav- ing stopped with him regularly at the Hotel Julien, Dubuque, Iowa—some hotel. | am telling you. ‘This is notice to Verne Calkins and Presi- dent. Montgomery to “keep off the grass” when it comes to soliciting this membership. Speaking of “Monty,” he will be there, and if you willapply the “wild horse’—or even “white horse” meth- od of persuasion, he may be forced to admit he is running a “durned good hotel” and don’t care who knows it. He will be speaking of the Post Tavern. “Bill”? Jenkins, of the Western Hotel, Big Rapids. Will he be there? Well who ever contemplated a hotel convention without “Big Bill?” He can tell you a lot of good reasons why he is so successful and it will pay you to carry them out. Will the writer be there? watch the entrance to the room when the gong sounds. Added imported attractions will be Dave Olmstead of the Hotel Win- ton, Cleveland, beloved by all, in- cluding the ladies, who will “natur- ally” add a few new _ terpsichorean stunts; Henry Bohn, of the Hotel World, who was really sponsor for the Michigan Hotel Association on the occasion of its formation twenty- tive years ago, and is still “watching it grow;” Hlarry Eastman, of the Hotel Bulletin, who will add dignity to any function, and John Willy, of the De Luxe Hotel Monthly, whose words of wisdom always elicit at- tention and whose write-up of the event will be most satisfying. Now, will you attend? All of this array of talent, this exhibition of hotel men who have made the profession f who are just “boys” Well, dining famous, but with the rest of you, and $100 worth of entertainment, free as grace, if you have enterprise enough to write the Secretary and tell him you will be there. Frank S. Verbeck, 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Iowa City, Iowa, which has prob- ably been the nesting place of more frauds and cheats than any place of its size in the United States has a new aspirant for public plunder, which does business under the style of the Masterphone Co. Just now it is exploiting a radio set, which it is selling at $35—$10 down and bal- ance on delivery of the set. The contract is full of catch phrases designed to entrap the unsuspecting merchant. One of the agents work- ing in Michigan goes by the name of E. R. Jacobie. Any merchant who receives a call from this person will be money ahead if he is shown the door. The Tradesman sent this com- pany the following letter last Satur- day: Grand Rapids, Sept. 8—Evidently the old swindling gang which has in- fested Iowa City for so many years has broken out in a new place. J. Biegel, of Grand Haven, sends me your letter of Aug. 29 and asks me to intercede for him, which of course, I am very glad to do. I have no idea you will return his $10. I never knew an Iowa City schemer to return anything. In fact, I suppose this sum went into the pocket of the sharper who PROMIS- ED to return the money if the deal was not satisfactory—but, of course, did not put the promise in writing. Will you return him his contract, duly cancelled, or shall I write him that we will fully protect him for his foolishness in listening to the siren voice of a crook? E. A. Stowe. No reply has been received to this letter up to the hour of our going to press. The Tradesman recently warned its readers against having any dealings with the Warren. McRae Agency, Logansport, Ind. Later information from the Indiana City lead to the belief that the exposure was none too soon and that the less merchants have to do with this concern the more money they will have in the bank. “Eggno,” an egg substitute manu- factured by the Suice Co., of Cincinnatt', has been held Newton Tea and to be misbranded through the de- MICHIGAN TRADESMAN cision of the U. S. Circuit Court of Appeals, which confirmed a_ similar decision by the U. S. District Court. The issue was as to whether Eggno was really a complete substitute for eggs. The product is said to con- tain 15 per cent. of dried and pul- verized egg albumen and yolk, about 35 per cent. of exaporated skimmed milk and 40 to 50 per cent of tapi- oca starch. It is sold in packages The label reads: “Newton’s Eggno. Artificially colored. To be used in place of eggs in baking and cooking. Three and one-half ounces net. An_ excellent substitute for eggs. Eggno is an ex- cellent substitute for eggs and is to be used for baking and cooking pur- poses. Splendid for cookies, cakes, muffins, fried cakes, bread puddings, gravies. Just the thing for griddle cakes noodles, etc. Peeno 1s an article of real merit and is far super- ior to the usual egg substitutes on the market. “Eggno contains the constituents that cause fresh eggs to fill such an important place in every kitchen. Eggno is the result of scientific re- search, is composed of pure materials, is nutritious and is economical, as one even teaspoonful is to be used in place of each egg called for in re- cipes requiring eggs. This package contains 36 even teaspoonfuls. Guar- anteed to conform to the pure food Laws. “Directions. Dissolve Eggno in luke-warm water or milk by first making a paste and then adding the balance of the water and milk. Use a teaspoonful for each egg called for in recipes requiring eggs. In baking use a trifle more baking powd- er than if eggs were used. Eggno does not take the place of baking powder. Prepared and guaranteed by the Newton Tea and Spice’ Co., 12-14-16-18 E. Second street, Cin- cinnati, Ohio.” While it was not held that Eggno was injurious to health, the jury did decide that the statements made on the label were not truly representa- tive of the product. The jury held that the label was intended to decieve consumers by leading them to be- 313-14-15 Murray Building Write us regarding the Wolverine Carton Company An Unusual Opportunity for Investment F. A. SAWALL COMPANY Grand Rapids, Michigan GRAND RAPIDS, so! Automobile Accessories WRITE FOR OUR CATALOG No. 5 Mention thes TRADESMAN Sherwood Hall Co., Ltd. SIXTY YEARS SERVICE TOURIST RESORT MICHIGAN September 12, 1923 Red Star Flour In home baking results, in the positive knowledge that there can be nothing better or even quite so good, Red Star stands alone. Housewives have used this brand for years and years, each year marking a steady expansion in the family trade distribution, Sales over a period of years are a quality index, JUDSON GROCER COMPANY DISTRIBUTORS GRAND RAPIDS, MICHIGAN The Old Reliable o-, 20-0. West. Michigan ar aa New oe Dentists We've taken pain and high price out of Dentistry and substituted comfort and economy. After all, there’s no place like the New System. Just a Step South oe Monroe Ave. 41 coe Ave. in a R. One Flight Up; Write for Information. MORRIS’ Supreme Ouick-Selling Foods There is no need of a great variety of brands in canned foods if you sell the complete line of Supreme Foods, for your trade will not constantly be wanting to try a new brand. All goods packed under the Supreme label are so satisfactory to the customer that she looks upon the trade-mark as a guarantee that the foods will be exactly what she requires. Morris Supreme Foods.completely satis- fy the customer and offer you a quick turn- over line that will net a real profit on invest- ment. It Pays to Sell Supreme Canned Foods x & a ~ His “= *@ r a ‘ ¥ % , & > I NR i a ae ete ClsiaiCigbe an herr ell: Fenn s ( " ; : 4 t ‘ a + ae i . aloes , -~ ~~ 5 Spence! i = { t eer a ee een 4 cr? u > _ ’ aaa ie cen ce NRE TR — , tae by September 12, 1923 lieve that Eggno could be substituted for eggs in cooking, and that it could not be so used. Several years ago the country was flooded with products of this charac- ter and numerous new concerns were started. Heavy paigns were instituted and a _ con- siderable trade was built up in a very short time. Housewives natur- ally were anxious to save the price of eggs. At that time eggs were selling rather high, which aided in quickly introducing the spurious stuff. In a short time, however, the var- ious state food commissioners took notice of the wild claims that were being made. Among the first of these officials was Commissioner Foust, of Pennsylvania. Soon other. states fol- lowed in line and the manufacturers of the products who claimed to do away with eggs were soon in hot water. Chemical analyses were made and it was found that these var ous products had nothing to commend them whatever and that an exorbitant price was being charged for them. As a consequence their sale was in- terdicted and they disappeared from the market quicker than they ap- peared. Explanations. of Apparent Contra. ‘diction. It has frequently been pointed out in the last few months that notwith- standing the low price of wheat the farmers’ purchasing power has appar- ently increased, if sales ‘by mail order houses are an index. The Depart- ment of Agriculture has just publish- ed its estimate of the average cost of producing wheat, calculated from re- ports from 2,400 farmers in all parts of the belt. This shows a cost of $1.23 while the average amount re- ceived for the wheat was $1.11. On the face of the returns this looks as if the wheat grower would be runn- ing into debt on every bushel that he raised, but the department calls at- tention to the fact that where the price received was less than cost this means that the farmer did not re- ceive going wages for his time or that he did not get for the use of his land an amount equal to its cash rental value. It does not mean that he is actually running short of cash and is without purchasing power. Just how this works out can best be explained by taking up the classified items of production cost, as reported by the Department of Agriculture. First of all the rent of land is esti- mated at 25 per cent. of the cost, and at an average cost of $1,23 this would amount.to 31 cents. The preparation, planting, harvesting and _ threshing operations consttute 46 per cent. of the cost, or about $8 cents. Caleu- lated in the same way, the seed would cost 10 cents, the fertilizer and manure 15 cents, and miscellaneous costs about 9 cents. Now it will be seen that where the farmer owns the land the 31 cents for rent involves no actual expendi- ture. In so far as the preparation of the land and the sowing are the work of himself and his family these, too, involve no direct outlay. Part of the harvesting and threshing will involve a money payment, and so will the cost of commercial fertilizer; but advertising cam-- MICHIGAN TRADESMAN this is not true for the seed. The miscellaneous costs include deprecia- tion of buildings, wear and tear of machinery, expenditures for ‘binder twine, etc. Not all of these involve direct outlay in any one year. The figures further show that the farmer eceived $1.11 for the wheat that cost him $1.23. This represents a loss of 12 cents. Now this small sum could be easily charged up against rent, the farmer’s own labor, etc., while there would be cash left for normal purchases. Of course the farmer, like every other producer, should earn his going wages, the full rental value of his land and the upkeep of his equipment, but the foregoing figures go to show how it is possible for the farmer to sell his wheat at less than the calculated cost of preduction and still make his usual purchases from the country store or mail-erder house. The Department of Agriculture points out that the items of cost re- ported by these farmers have been compared with other cost data ava‘l- able, and that they appear to approxi- mate closely the average production costs incurred by farmers throughout the producing area during the period covered by the investigation. These figures emphasize some points bearing on the campaign in the Northwestern States for a cost-plus marketing sys- tem. If the Government guaranteed every wheat grower the average cost, plus a reasonable profit, only the farmers who were up to the average or above it could continue operations without loss. It is reasonable to as- sume that’ there will be as many pro- ducers below the average as above it, and such a scheme would result in an artificial price that would help only one-half of the farmers at the most. Then the question arises whether these figures reported by the farmers would have been the same if they had known in advance that they were to be used for fixing the price of their product. The wheat grower is human like the rest of us. Wm. O. Scroggs. —_2+.___ September Idyl for the Grocer. September is the month of the goldenrod and the freedom of the sneeze. It marks the time when half-sleeve shirts, white shoes and ice cream pants are lavished on the janitor and starw hats are fed to the ashman’s_ horse. It takes America away: from board- ing houses, well water, devil grippe, moonlight bathing parties, shadow skirts, poison ivy, irregular living and skimpy menus, and ‘back to home, regular meals, soft hats and oysters. Everybody is on the job once more. And those who have no work to do have either returned to their respec- tive abodes or are on their way thither impelled, if for no other reason by a praisworthy curiosity to dis- cover whether or not the cat starved to death. And so ends such midsummer slump as we have had. The appalling appetite of those famished hordes of returning tourists, travelers and vaca- tionists threatens to test the food resources of the country to the utter- mos, and all signs indicate that a very active period awaits those wha supply their needs, Individuality and Personality In the constant discussion of the new kind of competi- tion, we are every day reminded of the things that make for the success of the community store. In this discussion, we must realize that there are people in the world who buy goods on price alone without very much regard for quality—people who buy goods because the price is cut, whether they need them or not, or whether they represent the greatest value for the money. But we must also remember that the greater part of the intelligent buyers buy according to the value. We must remember that an article is cheap only when a person gets the greatest value possible for the money expended. And most of the buyers are looking after this. It is our contention that the successful merchants of today are making their stores show their own individu- ality. Goods displayed in prominent places show their discernment, based upon value and quality. The successful merchants of today are those who have the personality to win the confidence of the buying public and in making the mother feel that her pur- chases are just as well made and just as economically made, when she sends the child, as when she goes her- self. The greatest assets of the community store today are —INDIVIDUALITY AND PERSONALITY—and this is w ‘at the new forms of competition find it hard. to obtain. Make your individuality and personality help to make your store the trading center for your community. WORDEN (GROCER COMPANY Grand Rapids i Kalamazoo—Lansing—Battle Creek The Prompt Shippers. 4 MICHIGAN TRADESMAN September 12, 1923 MOVEMENT OF MERCHANTS. Decatur—B. W. Kibby succeeds the Decatur Shoe Co. in business. Muskegon—Bert J. Hoeksema suc- ceeds S. Van Bruggen in the grocery business. Lennon—The Lennon Elevator Co. has increased its capital stock from $25,000 to $40,000. Detroit—The Union Trust Co. has increased its capital stock from $1,- 000,000 to $2,000,000. Rockford—Joseph Peirce & Co. succeed George T. Bennett in the grocery and baking business. Maybee—The Peoples State Bank ‘ of Maybee has been incorporated with an authorized capital stock of $20,- 000. Detroit—M. Gomolowicz succeeds Adam F. Bucznski in the boot and shoe business at 10005 Joseph Campau avenue. Brethren—M. E. Jayne has sold his grocery stock and store fixtures to W. E. Burkholder, who has taken possession. Mackinaw—Mrs. Lina Risk has sold her stock of boots and shoes to the “Pep”’pler Co. who will continue the business. Frankfort — Winfield Carter has purchased the C. A. Kiefer shoe stock and will continue the business at the same location. Baraga—George Demarais and Mor- ris St. George have engaged in busi- ness under the style of the Baraga Tire & Battery Co. Lattin—Cecil W. French has_ en- gaged in the grocery business. The Worden Grocer Co. (Grand Rapids) furnished the stock. Eaton Rapids—Seyfried Bros. have sold their grocery stock and _ store fixtures to George H. Russell, who has taken possession. Chelsea—Joe Schnebelt has pur- chased the Liberty Cafe of G. W. Kolb, which he will continue in con- nection with his bakery. Mendon—Fire completely destroyed the creamery owned and conducted by Guy Marsh, Sept. 10. The loss is par- tially covered by insurance. Kalamazoo—H. A. Tiefenthal has opened a bakery and delicatessen at 1107 Portage street, under the style of the Community Kitchen & Bakery. Reading—L. C. Frank has sold his interest in the grocery stock of Frank & Spaulding to his partner, Chester Spaulding, who will continue’ the business under his own name. srighton—Mrs. George Chapman has purchased the south half of the McHench block, which she has oc- cupied with her restaurant and cigar stand for the past two years. Vestaburg—Ed. Tanner and Frank Jennings have formed a copartnership and engaged in the restaurant and cigar business. Later a stock of bazaar goods will be added. Detroit—The Addison Fashion Shop 3157 Woodward avenue, dealer in wo- men’s ready-to-wear garmerts, under- wear and millinery, has been incor- porated with an authorized capital stock of $10,000, $8,000 of which has been subscribed and paid in in cash. Ferndale—Lorenzo O Berry, 503- 505 Rockwell street, has merged his meat, poultry and packing house buisi- ness into a stock company under the style of the Berry Packing House Products Corporation, with an au- thorized capital stock of $100,000, $30,- 750 of which has been subscribed and paid in in property. Reading—H. M. Forney has sold his harness and shoe stock to L. C. Frank, recently of the Frank & Spaulding grocery store, who has taken possession. Mr. Forney will remove to Hillsdale and continue the shoe and harness store of his father, the late John W. Forney. Marquette—Louis Pendill, who has conducted a drug store at the cor- ner of Washington and Front streets for the past twenty years, has sold his store building and_ stock to Leonard E. Gensiver and Joseph H. Hutchinson, who will continue the business as a partnership, retaining the old firm name, Pendill’s Pharmacy. Centreville—Charles H. Burford, salesman for the Sturgis Grocer Co., was bound over to Circuit Court here Saturday on charge of misappropriat- ing money belonging to the firm. Bail that had been fixed at $1,000 was re- duced to $300 by Justice Ashley, be- fore whom he was arraigned. It is alleged that Burford sold goods to parties in the vicinity of Sturgis and failed to turn over the proceeds. St. Johns—Redman Bros., whole- sale grocers at Alma, were the high- est bidders for the R. J. Frink shoe stock and store fixtures at the bank- rupt sale. Appraisers placed a value on the property of $2,650. The high- est bid came from Redman Bros. and was $1,600. They are removing the stock and fixtures to Alma and will close it out at special sale. Detroit—The Wholesale Merchants Bureau of the Board of Commerce is arranging for a trade promotion trip to Bad Axe, Caro, Vassar and Lapeer on Sept. 18 and 19. In order to cover the four towns in two days the party - will start in automobiles, giving a banquet in each town to the local merchants. A noonday dinner will be given at Bad Axe on the 18th and an evening dinner at Caro. On the 19th a noonday dinner will be given at Vassar and an evening dinner at Lapeer. It is to be a good fellowship trip entirely, and no one is to talk business or to carry any samples. The party will consist of twenty-five of the presidents and vice-presidents of the leading wholesale houses. Manufacturing Matters. Kalamazoo—The New Era Metal Products Co. has changed its name to the Durametallic Corporation. Detroit—The Michigan Paper Tube & Can Co. has increased its capital stock from $10,000 to $25,000. Detroit—The J. H. Wilson & Sons Creamery Co., 3421 Savey strect, has increased its capital stock from $2),- 000 to $75,000. Brighton—A. C. Bell has sold his confectionery and cigar stock to Mrs. Freda Sawallich, recently of Detroit, who will continue the business. Lansing—The addition to the stor- age plant of the Michigan Butter & Egg Co. is nearing completion. When finished it will double thé ca- pacity of the plant. Charlotte—The Union Casket & Manufacturing Co. has been incorpor- ated with an authorized capital stock of $40,000, $21,200 of which has been subscribed and paid in in property. Alma—The Alma Grain & Lumber Co. has sold its holdings, including the Alma Roller Mills to J. Hale, of Ionia and William T. Naldrett, who have been operating the mills for the past two years. Wyandotte—The Big Chier Oil Co. has been incorporated to deal in gasoline, lubricating oils, greases, etc., with an authorized capital stock of $10,000, all of which has been sub- scribed and $5,000 paid in in cash. Negaunee—Miss Julia Tuuri, lately connected with the General Bakery, has taken over the Hiram Richards bakery, corner of Case street and Pioneer avenue and will conduct it under the style of the Negaunee Baking Co. 2 Detroit—The Metal Craft Co., 3546 National avenue, has been incorpor- ated to deal in auto hardware, etc., with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in, $500 in cash and $9,500 in property. Flint— The Winegarden-O’Meara Co., 125 Water street, has been in- corporated to manufacture and sell at wholesale and retail, furniture and deal in stoves, household furnishings, etc., with an authorized capital stock @f $45,000, all of which has heen sub- scribed and paid in in cash. Flint—The Oak Grove Dairy, 1364 3urton street, has been incorporated to deal in milk, cream, butter, cheese, ice cream and farm products, with an authorized capital stock of $50,- 000 common and $25,000 preferred, $30,000 of which has been subscribed and paid in in property. Albion—The local plant of the Na- tional Spring & Wire Co. will resume manufacturing operations about Nov. 1, after having been idle the past two years. The machinery formerly used is being moved to the Grand Rapids plant of the company and new ma- chinery will be immediately installed here. Detroit—The Motorcraft Engineer- ing Co., 977 Franklin street, has merged its autos, auto parts, accessor- ies and supplies business into a steck company under the same styie with an authorized capital stock of $50,009 preferred and 500 shares at $1 per share, of which amount $12,300 and 330 shares has been subscribed and paid in in property. Lake Odessa—Walter A. Burling, who about two years ago leased his flouring mills here to the farm bureau and at that time became their super- intendent and manager, has an- nounced his withdrawal and the sev- erance of his connection with the company and has taken back his mill. The Farm bureau here have an ele- vator of their own and Max Woolsey, -who has been their bookkeeper for several years, has been appointed manager, to succeed Mr. Burling. ——>-- The store that distances competi- tors will be the one where proprietor and employes are all pulling together with a uniform desire for success. A radical is one who doesn’t know how to amend matters and is mad about it. The state most thoroughly shamed and discredited by the divorce evil is the state of matrimony. Another good endurance test is to iry riding forty blocks in a taxi without glancing at the meter. Another reason for studying Greek is that it enables you to understand what the waiter says to his friend about you. The office cynic says that lots of Americans are indisposed after spend- ing a day or so in Canada. It is possible to drive a car with one hand, but it is safer to have a girl who has some initiative. There is a place for everything except an aged widow who has di- vided the property among the chil- dren. As we remember it, the first agency successfully employed to make man tell the truth was made of a rib. The good man who breaks the speed law thinks his fellow unmoral when he breaks the hootch law. very > +o Novelty Belts as a Trimming. Probably never before in the _his- tory of the women’s garment trade have belts, particularly those embody- ing novel features, played such a prominent part as trimmings as they will promise to this Fall and Winte>. Reports of the showings of the big Paris dressmakers mention belts many times. One, used in combination with a velvet dress, is of leather so painted as to suggest a rich tinsel brocade. A handsome moire dress is described as having a collar and belt of Tonkinos leather richly decor- ated in Oriental colors and gilding. Several of the sports costumes show insertions of two-tone leather, with the belt carrying out the decorative scheme. In nearly all instances th> new French models show the belt loosely adjusted around the hips. In the American showings the belt re- mains narrow and the waist line is merely hinted at. —__»+<+- As lhead of the store you occupy yourself with the high priced business-bringing work and leave the Are you afraid of knowing too much about your business? Is that your reason for not studying it in season and out? shoul ————.~.——_____ Hides, Pelts and Furs. Hides. Green. Noo doo eee 06 reen, No? 2 04 Camed, NGO. 2 ee 07 Cured, No. 2. 3 ee es 06 Calfskin, Green, No. 1 ___. poe ee 12 Caltskin, Green, No. 2 2.0 10% (Vise en. Cured: No. 4 13 Caltscin, Cured, No. 2 113, Morse: ING) 2 a 3 50 siorse: “Noo 2 oe 2 50 Pelts. Old AVool 1 00@2 00 SAIS ee oe o06) 75 Shoarides: 2 2540 50 Tallow Prime os @ixs Mie to ee @4 OO @3 Wool. Unwashed, medium .___..._....... @30 Unwashed, rejects -_______ oe @25 Unwashed. fine 2.0 @30 { “1s t j % r se | < , i « i aja > September 12, 1923 Essential Features of the Grocery Staples. Sugar—The market is stronger again. Local jobbers have had to move their quotations on granulated up to 834c. Teas—The market for Japan teas is strong and there is some specula- tive demand. Formosa teas are at- tracting some attention. They are not popular in Michigan, as_ other growths of black teas are preferred, but beng somewhat lower n_ price for some grades, buyers are giving them consideration. The distributive trade is quite satisfactory. Canned Fruits—Increased spot supplies of Hawaii Pineapple last week and a limited jobbing demand made an easier market last week in all packs. Most dealers have sufficient working stocks and are not buying ahead. California fruits were feature- less all of the week. Coast buying was limited to immediate needs. Con- siderable irregularity in prices exists here as holders have varying ideas. The weaker holders are accepting quotations which others. will not entertain. Canned Vegetables—Spot tomatoes are not accumulating as rapidly as usual at this season as the crop has been slow in reaching the cans. Part- ly on this account and due also to the attitude of canners, are held pretty much the same in all sizes. No. 10s are not being cut much below $4 factory as _ packers say that their costs are turning out to be more than they had previously estimated. Middle Western and California tomatoes are firm at pri- mary poinst also. Corn has been a prominent item in all grades. Fancy Maine has been sold out on con- tract and even premiums of l5c over opening do not lead to offerings since canners have sold up their pack and fear shortage in deliveries should early frosts occur. Minnesota and other Middle Western corn used as a sub- stitute has sold well and not a large quantity is available. Standard corn is firm in the country and bookings among canners have been satisfactory. Peas have already had their big fling and now rule firm. No. 4 and No. 5 sieve standards are wanted but cannot be had to any extent. No. 10s also favor the seller. Canned Fish—Another week of in- action in Alaska Salmon has passed. Canners hold to their opening of $2.25@2.35 on reds and $1.25 on pinks, but general buying has been slack. Some business has been put through should be in volume. The pack is not turning out any different from expected. Canners see no necessity in revising their quotations downward. Chinooks have already been taken suffiient for transient wants, while later outlets are not extensively considered. Maine Sardines are held at their high range and some packers are asking outside price. There is little surplus offered since many packers are oversold. Buying is mostly hand to mouth on the belief that fish willbe more plenti- ful before the close of the season in December. Shrimp of the fall pack is coming in slowly but it is like the spring catch, small and not but it is not what it quotations ° MICHIGAN TRADESMAN of the desired quality. The market is firm with little surplus offered since canners are filling contracts al- ready booked. Tuna Fish rules firm in white meat. Crab Meat has been affected by the Japanese earth- quake which may result in materially cutting down subsequent shipments. Dried Fruits—Prunes apparently have rounded the corner and other dried fruits are apt to follow. There is some inquiry for Apricots and some sales are being made in a small way. There is also more business in Peaches. According to reports, the Middle Western cities have already booked a satisfactory volume of peaches, but seaboard markets are still not free buyers. Smyrna Figs have been strengthened at primary points by a railroad strike, which has delayed the movement of fruit from the interior to coast ports. Figs are one of the most important products of Smyrna and importers do not be- lieve that the farming element will allow the strike to be prolonged, but transportation in Smyrna is like the coal situation here and may cause trouble. Camel caravans will be used if necessary. Currants are quiet on the spot but are firmer abroad and higher on forward shipments. Rai- sins are steady, with spot buying go- ing on steadily to take care of trade wants. Rice—There is a shortage in all grades, but it is more serious in some than in others. The situation cannot be relieved by buying at primary points, for in the South also the same undersupply exists. New crop is late in maturing, as wet weather has re- tarded growth and harvesting, par- ticularly in Louisiana and Texas. The prospective outlet for rice in the famine districts of Japan following the earthquake has added strength to the market. Provisions—A good healthy demand for all pork products is reported by packers, which is a stimulating fac- tor in keeping the hog market at a compartively high level. There is ‘a good outlet for smoked and cured meats, as well as for the fresh prod- uct, which is moving into consump- tive channels freely. + 2-4 Review of the Produce Market. Apples—Wolf River, Alexander, Strawberry and Maiden Blush bring 75@95c per bu. Bananas—9c per Ib. Beets—$1 per bu. Butter—Local jobbers hold extra at 46c in 63 lb. tubs; fancy in 30 Ib. tubs, 48c; prints, 48c. They pay 25c for packing stock. Cabbage—$1.35 per bu. Carrots—$1 per bu. Cauliflower—$2 per doz. heads. _Celery—50c per bunch for home grown; $2 per box of 4 doz. bunches. Cucumbers—Home grown, 65c per doz. Cocoanuts—$6.25 per sack of 100. Egg Plant—$3 per doz. Eggs—Local jobbers pay 28c for candled fresh, cases included. Garlic—35ce per string for Italian. Grape Fruit—Fancy Florida sells as follows: : SO Ge ee 4.00 AG 4.50 ee 4.50 Grapes—California Tokay, $3.25 per 4 basket crate; California Malaga, $3 per crate; 4 lb. basket of blue varieties, $3.50 per doz.; 7 lb. basket ditto, 38c per basket. Green Beans—$1.50 per bu. for either string or butter. Green Onions—20c per doz. bunch- es for home grown. Green Peas—$3 per hamper. Honey 26e for comb: 25ce for strained. Honey Dew Melons—$3.25 per doz. Lettuce—In good demand on the following basis: : Colorado Iceberg, per crate ~.$5.00 Home grown head, per box ---- 1.25 eat per bite 6 2 85 Lemons—The market is now on the following basis: S00) Sanlsist 2220 $9.50 BS) Red Balk 82 ee 9.00 900 Rea Balk 220 0 8.00 Musk Melons—Home grown Osage bring $2.50 per doz. Onions—Spanish, 2.50 per crate; Walla Walla, $4.25 per-100 lb. bag; home grown, $4.50 per 100 Ib. sack. Handlers are completely puzzled over the situation. The Michigan crop is only about 50 per cent. of normal. Taking the country as a whole, the crop is about 20 per cent. short. Michi- gan grown are small in size and in- ferior in appearanace, due to the drought. Michigan growers are hold- ing their product at $2.50@3 per 100 Ibs., but buyers are afraid to take hold and, as a rule, are making no contracts for supplies. Oranges—Fancy Sunkist Valencias now quoted on the following basis: Oe $6.00 LO Ge ee eae 6.75 aa 900, AO. 6.75 ee 6.25 ae 5.50 Ae 5.00 Peaches—$2@2.25 per bu. for El- bertas, Prolifics and Engles. Pears—Sugar, $2 per bu.; Bartlett, $3.50. Plums—German Prune, bu.; Lombards, $1.50. Potatoes—Home grown, $1.25@1.50 per bu. Parsley—50c per doz. bunches. Peppers—Home grown, $1.50 per bu. Pickling Stock—Cukes, 20c per 100; white onions, $1.60 per 20 lb. box. Poultry—Local buyers now pay as follows for live: $2.50 per Biante fowls, 2922 14c Ereavy fOwWES 2050220 19c Beomers 2 Ibs. 222) es 24c Radishes—30c per doz. bunches. Spinach—$1 per bu. Sweet Corn—40c per doz. Sweet Potatoes—$6.25 per bbl. for Virginia. Tomatoes—80c per % bu. for ripe; 80c per bu. for green. Turnips—50c per doz. bunches. Watermelons—50@75c each for Georgia. a If you think you are using all the display space in your store, take a look at some live news stand, and see how much is displayed there in a limited space. 5 Eliminating Waste in Women’s Wear. The simplified practice division of the Chamber of Commerce of the United States suggests that a con- ference should be held with a view to eliminating waste in style crea- tions for women’s dress. This is another step in the direction of co- operation, which is the modern busi- ness watchowrd. It is in line with much of the propaganda of the day, but there are more aspects to the case than would appear at first thought. “What the United Women’s Wear League has so far accomplished in its co-operative achievements,” writes M. Mosessohn, Executive Chairman of the United Women’s’ Wear League of America, in a letter to the Tradesman, “has been no less in the interests of the consumer than those of the wholesaler and retailer. The standardization of sizes and measurements of women’s garments was the remedying of an abuse too obvious to evoke any healthy op- position. Adherence to a list of colors was somewhat more in the line of the suggested style restric- tions, but, as colors are more easily limited than styles, that, too, was no drastic measure that would affect the consumer’s range of choice. Limiting the varieties of modern fashions is a large undertaking that requires more serious consideration because of its immense ramifications. “Centuries ago in France and in England there were sumptuary laws that allowed only persons of high station to wear the widest and finest lace, the most expensive materials and dashing cut in their garments. A lady of quality was, indeed, a lady of quality, in her clothes as well as in her manners and the deference she received. We have traveled a long way since then, away from class dis- tinction and toward democracy of dress as well as the universal fran- chise. Whatever restrictions the law makes now would be at the very opposite pole of public consciousness. Not only would there be no class distinctions, but there would be those who might complain of the doing away of individualism in dress. “As a matter of fact, it will be a delicate business, this restricting of styles. There is an esthetic side to the business of making women’s clothing that brings it in line with the arts as well as business. There are all sorts of subtle adjustments made in the world of fashion that are known only to those inside. This conference will need the most expert advice it can receive, the most open- minded points of view and diversity of experience. It is too soon yet to speak positively of its possibilities, but the league, which is in the fore- front of all movements to bring the manufacturers, retailers and the great buying public into close harmony, will not neglect an opportunity to hear all sides of a question with which its interests are so bound up.” ne fn remn easy jobs for the cheap help. You may be able to make a mis- take once and excuse it, but what excuse will you have for making the same mistake again? 6 MICHIGAN TRADESMAN September 12, 1923 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Aug. 28—On this day were received the schedules, order of reference and adjudication in bankruptcy in the matter of Claud Perry, Bankrupt No. 2336. The matter has been referred to Benn M. Corwin as referee in bank- ruptcy. The bankrupt is a resident of the village of Nashville and is a garage- man. The schedules of the bankrupt list assets of $136, all of which is claimed as exempt to the bankrupt, with liabili- ties of $879.60. The court has written for funds for the first meeting, and upon receint of the same the first meeting will be called and note of the same made here. A list of the creditors of the bank- rupt is as follows: Farmers & Merchants Bank, Nash- Sille: : Se ek ic ta. (ook; Nashville = oo Bh.42 Messencer Pub. Co., Chicago. ___. 8.92 Gets Mie. Co., Andrews, Ind. __. 15.05 A. ©. Heleomhb, Grand Rapids ____ 5.70 tacine Tire Co:, Racine _._._- = .—s« 2BES6 Tisch Auto Co., Grand Rapids ___- 3.00 Sherwood Hall Co., Grand Rapids 65.10 Presto tate Co., New York 2A.ok Atlas Battery Co., Greenville ____- 24.58 Prank HO. Clay, Kalamazoo ..__ 17.69 Consumers Power Co., Hastings __ 24.25 Citizens Telephone Co., Nashville 6.73 Linde Air Products Co., Kalamazoo 11.50 Steel Age Mfg. Co., Battle Creek__ P. M. McLaughlin Grand Rapids Harley Durkee, Nashville —------_- 125.00 Sept. 6. On this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of Emery Musselman, Bankrupt No. 2338. The matter has een referred to Benn M. Corwin as referee in bankruptcy. The bankrupt is a resident of the city of Ionia, and is a laborer by occupation. The schedules of the bankrupt list assets of $1200, of which $200 is claimed as exempt to the bankrupt, and the $1000 is the face of an insurance policy, whose cash value is in all probability less than its face value. The liabilities are $2,904.- 50. The court has written for funds for the first meeting and upon _the arrival of the same the first meeting will be made here. bankrupt note of the same creditors of the called and A list of the is as follows: Dr. E. W. Little, Los Angeles ___-$117.00 Hicin W. Condon, Smyrna —_-____ 99.00 Henry Kelly, Gelding -_-________ 60.00 Joseph Howard, Alta Vista, Cal._. 253.00 John Vork. Gelding —...._-._. 2R8 50 Frank Bradford, Ionia __- _.. 100.00 Peoples Savings Bank, Belding____ 179.00 John Mead, Orleans —-______ 580.00 P. W. McKibben, Grand Rapids __ 170.00 Sandels Bank, Belding __________ 197.00 Bank of Orleans, Orleans ________ 40.00 Thos. Cole, Orleans 2. 630.00 state: Savings Bank, tonia __. 170.00 lonia County Farm Bureau, Ionia 20.00 Sept. 6. On this day were received the schedules, order of reference and in the mat- Burland, Bankrupt adjudication in bankruptcy ter of Robert Verne No. 2339. The matter has been referred to Benn M .Corwin as referee in bank- ruptcy. The bankrupt is a resident of Whitehall. The occupation of the bank- runt is not disclosed on the schedule filed by him. The indebtedness of the bankrupt is I’sted $629 and the assets are valued at $200, all of which is claimed as exempt to the bankrupt. The funds for the first meeting have been forwarded and such meeting will be held at the referee’s office Sept. 21. A list of the creditoros of the bankrupt is as follows: Geo. C. Rhodes, Muskegon —______ $542.00 Geo. Nelson, Whitehall 52.00 W. G. Turner, Jr., Muskegon ___ 35.00 In the matter of Frank Matz, Bank- rupt No. 2149, the trustee’s final report and account has been filed and the final meeting of creditors will be held at the office of the referee Sept. 24. The trus- tee’s final report and account will be passed upon, the claims allowed, ad- ministration expenses paid and a first and final dividend to creditors paid. In the matter of Vine W. Hunter, Bankrupt No. 2279, the trustee has filed his final report and account and the final meeting will be held at the referee’s office Sept. 17. The administration .ex- penses will be paid and a final dividend to creditors. if possible. The matter of Charles Buczynski, Bankrupt No. 2262, the trustee has filed his final report and account and the final meeting will be held on Sept. 21. administration will be paid and the case closed, as there are not enough funds on hand for the pay- ment of any dividends to creditors. In the matter of William Redding, Bankrupt No. 2329, the funds for the first meeting have been paid into court and the first meeting will be held at the referee’s office Sept. 18. Sept. 10. On this day was held the final meeting of creditors in the matter of Fred Carlson, Bankrupt No. 2260. The bankrupt was not present or represented. The trustee was present in person. One The expenses of additional claim was proved and al- lowed. The trustee’s final report and account was considered and approved as filed. The bill of the attorney for the CHANDLER & VANDER MEY Citizens Phone 62425 LOCAL INVESTMENT SECURITIES 707 Commercial Bank Bldg. Grand Rapids, Mich. UNITED LIGHT & RAILWAYS COMPANY Davenport September 15, 1923. September 15, 1923. 1923. September 17, 1923. September 7, 1923. Chicago First Preferred Stock, Dividend No. 52. Participating Preferred Stock, Dividend No. 5. Common Stock, Regular Quarterly Dividend No. 23. Common Stock, Extra Cash Dividend No. 4 The Board of Directors of United Light & Railways Company has declared the following dividends on the stocks of the company: : (a) The regular quarterly dividend of 14% on the 6% First Preferred Stock, payable October 1, 1923, to stockholders of record (b) The regular quarterly dividend of 134% on the Participating Preferred Stock, payable October 1, 1923, to stockholders of record (c) -- Return of Corset to Favor. A return to popular favor of the regular corset is indicated by the business done by one old-established house during the past four weeks. That the pendulum is swinging back to the middle of the arc between the two extremes of the wasp waist and the uncorseted figure is the opinion of the sales manager of the ‘house in question. Moreover, the tendency he says, is away from the freak styles like the very low girdlettes, the sup- porting bands, etc., back to the lace- back regular style. Business in the conservative models ‘has been especial- ly active the past fortnight. It is understood that corset manufacturers generally are optimistic .over the come back of the trim silhouette styles and the corresponding vogue of the corset, and that. they are starting a vigorous advertising cam- paign with the retailers by means of circulars and trade bulletins. INDIA TIRES HUDSON TIRE COMPANY Distributors : 16 North Commerce Avenue Phone 67751 GRAND RAPIDS, MICH. No Smoker Can Be Satisfied Before He Has Smoked o — Next One Merit a Dealers : Sell Them Citz. Phone : oT. 22905 Mfd. By + Bell, M 182] ‘ Vanden Cigar Co. Business Builders Here they are two brand new business building ideas for the Retail Grocer The Calumet Baking Powder Company has again set the pace with two of the best business building ideas that have ever been offered the Retail Grocer. The Children’s Party Book Something absolutely new. It’s sure to make a great hit with the kiddies in your neighborhood. Chance ® =| Oe eae i ‘ The Childrens arty Book 40 Pages-10 Full Page Color Mbstrations, - Parties- Games - Recipes Ete. SENT FREE TO CALUMET USERS for Five at Stamps. me Tis wing her Wonderhub Front The New Reliable Recipes Just off the press, bigger and better than ever. 88 pages of recipes, handsomely ill- ustrated and printed in colors. Each recipe tried and tested in our Model Kitchen. yg RECIPES Cook Book > SENT FREE TO CALUMET USERS ter Five 2¢stangs This book is hand- - nee somely printed in colors and contains only recipes which have been thoroughly test- ‘ed in our Model Kitchen. Also has a wealth of aa home helps of great value to the busy housewife, Enclend fad dip fom Cahonet con with 10 cn pemmgs, Send your compiled in our Home Economics Department “Ralahle Races” book ms This department is dedic the housewives 5 Nm—— 0 PF Dene of America and welcomes ing on all problems in cooking, baking and Domestic Science _ Send For Your Supply of Cards Today A supply of the colored cards reproduced above can be had by simply signing and mailing the -lip at the bottom of the page. Mail the slip today, le'.ng us know how many of the cards you can use. Then watch your Calumet sales jump and remember— the sale of a can of Calumet means the possible sale of 60 other items such as flour, sugar, eggs, extracts, etc., etc. ee aa a Sak bie Wek aig Gad oes ce ec ne seswns Seer etee cet eees: SHR Ne CeCe CNC RNS Re ee Seen Calumet Baking Powder Co. 4100 Fillmore Street Chicago, Illinois Send____s— CSCC cards to Name es Address a 8 ADVANCES IN COTTON. Only temporarily did the Japan- ese disaster affect the price of cotton during the past week. For a day it served to depress quotations, which were ready to scar because of th gloomy estimate of the Department of Agriculture on the new crop. Even the report that one-third of the cotton spindleage of Japan had been destroyed did not carry much weight, because it was taken for granted that what cotton goods the Japanese mills were unable to make would have to be made in this and other countries. The weather map helped the bulls in forcing up prices, most of the reports being rather pessimistic. Even the Census Bureau report of the cotton ginned to Sept. 1, issued Sept. 9, which showed an unexpectedly large output for that date, could not keep prices from advancing further. The next three weeks will help resolve most of the doubts as to the size of the crop, but it is already evident that cotton will not be cheap. It remains to be seen how far high prices for the: raw material will restrict the buying of cotton goods. Producers of fabrics, both gray and finished have apparently determined on higher pric- es for their products as being war- ranted by the conditions. Some rises took place during the past week and more are hinted at. Advances are noticeable in bleached fabrics, while some percales have been withdrawn from _ sale. In denims, however, present prices are continued for Oct- ober and November. More active buying of cotton goods has set in on the conviction that prices are not likely to be reduced, even though the raw material should drop a cent or two per pound. This is as notice- able in knit as in woven goods. It is as yet a question whether a shortage of silk will result in the marketing of a larger volume of the finer cotton fabrics. The course of things in the next four weeks will determine this. FROM A NEW ANGLE. There is price fixing and price fixing. The kind with which the people of this country have had experience grows out of the efforts of manufacturers to decide the ulti- mat price to be paid by the consumer who buys at retail. At the beginning producers brought actions to prevent retailers from selling patent medi- cines, books and other articles at cut rates. The Dr. Miles and Macy cases are landmarks in this kind of litigation. Subsequently, under the Clayton act, the Government took a hand in it, bringing actions to pre- vent fixing of retail prices. These were on the basis that price fixing was against the public interest as distinguished from the former cases which were designed for the benefit of the manufacturer. In _ Belfast, Ireland, they have discovered a new reason or argument against price cutting. This is that merchants, more especially those dealing in textiles, who do price cutting work on too small a margn of profit, or none at all, and so make it impossible for them to pay their creditors in full. To meet such cases the warehouse- MICHIGAN TRADESMAN men’s association of the Irish city announces that its members will re-> Matters in this respect East ing at retail. have been a little slower in the : . oe fuse to handle in bulk the goods of ?7fthan elsewhere, and particularly so any manufacturer ‘who trader guilty of having sold at an in- sufficient profit margin or who sup- plies such a trader subsequently.” Such manufacturers, also may find the warehouse doors of members of the association “bolted and barred’ against their travelers and agents. All this is avowedly in the interest of the creditor. It is possible only in a country without anti-trust laws. But it is also to be noted that, in the United States, the price cutters, as a rule are hardly the ones whom creditors are worying about. WOOLS AND WOOLENS. When the auction sales of wool opened in London on Tuesday last it was made manifest at once that, if satisfactory prices could not be ob- tained, stocks would be withdrawn from sale. Asa result the withdraw- als have been many, because bidders refused to come up to the upset prices. But the general result of the sales was to show a 5 per cent. advance on other than cape wools, as compared with the July sales. It is a curious circumstance that these prices were above the parity of tops at Bradford and that wool levels in this country have shown no signs of advancement. In explanation of the last-mentioned circumstance is the fact that consumption of wool in do- mestic mills is being reduced because of lack of orders for Spring fabrics. The Ayer mill, one of the large units of the American Woolen Com- pany, has gone on a four-days-a-week basis, and there will be checks in other directions unless conditions improve. Clothing manufacturers are behind on orders for Spring and are, consequently, not buying cloths to any extent. A few days of cool weather and the stimulus offered by Fall sales at retail may change the situation. The situation in women’s wear is much more _ promising. Orders have been coming in to manu- facturers at a fair rate and it is ex- pected that others for larger quan- tities will follow after the middle of the month. Some important openings of fabrics for Spring are yet to be had, but there does not appear to be any strong desire to. show the goods until later in the month. SOME ASPECTS OF TRADE. Some quickening of activity was noticeable in the primary markets during the past week. Jobbers were in town looking over the field, and among them were many from the South. They are less inclined than before to believe that price levels will come down, and this disposes them more to finish up their remain- ing Fall buying and to put in sub- stantial orders for Spring. But they are still a little hesitant and bent on finding out how retail business shows up for Fall before going ahead too fast. Even the possibility of higher prices later on does not faze them. Meanwhile the reports from various sections of the country show rather above the average of early Fall buy- assists a ?: } in the metropolitan district. Sut, within the last few days, there has been a decided picking up in this neighborhood. The return of a large number from vacations and the open- ing of the schools have helped to enlarge the throngs of shoppers for Household also apparel of various kinds. appliances and furnishings are receiving a large share of attention. Buying is rather close, the spirit of thrift on the part of customers being very apparent. But proper appeals by merchants are beginning to show results and are an encouragement to the feeling that a good season lies immediately ahead. This _ is denced, among other ways, by the offers to buy merchandise in rather large quantities, usually for special sales. evi- PREDICTION COME TRUE. In a biographical sketch of Gilbert L. Daane, published nearly seven years ago when he became Vice- President and Cashier of the Garnd Rapids Savings Bank the Tradesman made the following prediction: Personally, Mr. Daane is a genial gentleman who has a glad hand and a pleasant smile for all who come in contact with him. He _ possesses enough Dutch caution and conserva- tism to make him a safe custodian and adviser and sufficient push and vim to keep him up-to-date and pro- gressive—an admirable combination for a rising banker whose name will some day grace the top of the list of officers of a great fiduciary in- stitution. That prediction has now come true. At a meeting of the directors of the Grand Rapids Savings Bank, held Tuesday of this week, Mr. Daane was elected President to succeed William Alden Smith, who assumes the duties of Chairman of the Board. The reason for Mr. Daane’s suc- cess is apparent to all who know him. He has a clear and lucid brain. He is not merely a follower, but a leader. Through his life has run clear integrity, personal purity, con- structive ability and shrewd sense. What more does any man require? WORE HIS MASTER’S COLLAR. One of the most interesting tea- tures brought out in the recent de- capitation of the creature Cleveland as manager of the Michigan Rating Bureau by the State Insvrance Com- missioner was that Cleveland made fire insurance rates very low in those localities where the competition of mutual fire insurance companies was severely felt by the stock companies, while in other sections where the stock companies were most dominant very much higher rates were estab- lished and maintained. This policy, which has long been pursued by stock company con- spirators, shows how necessary it is that a large volume of mutual insur- ance should be maintained in order to secure reasonable rates at the hands of the rate making power, which. un- fortunately, is almost wholly under the control of stock company officials and hirelings, September 12, 1923 THE JAPANESE DISASTER. The Japanese more gives the advocates of economic isola- tion somethng to think about. News of the devastating earthquake and fire was quickly reflected in our domestic markets. This was noted not only in the case of the foreign exchanges and Japanese bonds, but in the commodity markets also. Cotton, for example, declined about $2 a bale, becauase the disaster once disaster indicated a decline in the purchasing power of Japanese con- sumers. Since then, however, there has been a recovery in both cotton and Japanese securities, and there are signs that business in some Jines may be stimulated. This would be true of materials for the relief of distress and for the rebuilding of the demolished when such calamities occur, that they have their compensations, because they always increase the demand for materials and labor for repairing the houses. It is a commonplace remark, damage. There are undoubtedly Cer- tain lines of business which will profit at least temporarily, from what has happened in Japan, but in the long run it is difficult to see how there can be any net gain in an economic way from the loss of thousands of lives and billions of dollars worth of property. One effect of the recent catastrophe may be a reduction in our “unfavor- able” trade balance with Japan. Japan for the time being will have less silk and other materials to sell, and wil! buy more than its customary amount of steel and other construction ma- terials for repairing the devastated area. The loss of silk will probably be followed by a rise in prices, so that the portion of this commodity that Japan can export will have a higher value than before the fire. This higher value will of course be an item to help maintain Japan’s trade balance. It is also probable that for the time being Japan will buy less raw cotton than usual from the United States, on account of the diminished purchasing power of its population. As its cotton manufacturing center was outside the earthquake zone, however, there should be no diminution ih its export of cotton goods. While there may he some decline in the Japanese demand for cotton, the higher prices for silk that are expected may lead to the in- creased use of cotton substitutes in this and other countries, so that diminished consumption in one place may be counterbalanced by heavier consumption elsewhere. Camel’s Hair Goods Selling. There is an unprecedented rush for camel’s hair materials for women’s sport garments, according to one “woolen house which is unable to fill orders for immediate delivery. Among the best selling novelties is a cloth of 90 per cent. camel’s hair with a worsted back, which comes in natural color ground with stripes or plaids of a contrasting color. It is adaptable for women’s suits, sport coats and skirts. al | —_~~22-.—____ The highest compact we can make with our fellow is—let there be truth between us two. ~ September 12, 1923 MICHIGAN TRADESMAN NEW ISSUE $7,000,000 Ohio River Edison Company First Mortgage Sinking Fund Gold Bonds 6% Series of 1923 Dated July 2, 1923 Due July 1, 1948 Redeemable, in whole or in part, at the option of the Company on any interest date, on 30 days’ published notice at a premium of 7% on or before January 1, 1934, and thereafter at '%2% premium for each year, or any part thereof, of unexpired life, in each case with accrued interest. The Company will agree to pay interest without deduction for the normal Federal Income Tax up to but not exceeding 2% per annum. The Company will also agree to reimburse, upon application within sixty days after payment, bondholders resident in Pennsylvania for the Four Mills Tax assessed in that state, and to refund the State Tax in Connecticut up to four mills annually, and the Massachusetts Income Tax not exceeding 6% per annum on_ income derived from the Bonds. Guaranteed unconditionally as to Principal, Interest, and Sinking Fund Payments by endorsement on each bond by Penn-Ohio Edison Company We refer to a letter of B. F. Wood, Esq., President of Ohio River Edison Company, which he summarizes as follows: Business Ohio River Edison Company will forthwith construct a modern steam electric power plant on the Ohio River near Toronto, Ohio, with an initial installed | capacity of 88,000 H. P. The Company has arranged for the acquisition of sufficient land to care for an ultimate capacity of 375,000 H. P. The output will be distributed by The Pennsylvania-Ohio Power & Light Company in the important industrial district lying between Pittsburgh and Cleveland, centering at Youngstown, Ohio, and Sharon and New Castle, Pennsylvania. The new plant will be connected with the transmission lines of The Pennsyl- vania-Ohio Power & Light Company, near Boardman, Ohio, by a high voltage steel tower transmission line of approximately 39 miles, to be constructed and cwned by a subsidiary of Ohio River Edison Company. Lease The new plant, transmission line and substations will be leased to The Penn- sylvania-Ohio Power & Light Company for a term of 999 years, at a net and unconditional annual rental which is over 21/4 times the annual interest charges on these Bonds. Security These Bonds will be secured by a direct first mortgage on all of the property of Ohio River Edison Company, now owned or hereafter acquired. The present issue will represent approximately 66% of the cost of the initial installation of the new plant, transmission line and substations. The balance of such estimated cost will be supplied by the sale of Preferred and Common Stocks of Ohio River Edison Company, already underwritten, and any excess of such cost will be paid by the lessee. Bonds of this Series to the extent of $500,000 may be issued to the lessee against such excess payments, in which event the rental will be increased by an amount equal to twice the annual interest charges on such additional Bonds. Sinkmg Fund The Mortgage will provide for an annual cumulative sinking fund of $87,500 beginning January |. 1926. It is estimated that approximately one-half of the Bonds of this Series will have been retired by maturity through the operation of this Sinking Fund. Lessee The Pennsylvania-Ohio Power & Light Company which will lease and Comrany operate the new rflant, transmission line and substations, owns an extensive system suvplying electric light and power within a territory of 600 square miles in Western Pennsylvania and Eastern Ohio. It now owns three power plants of a total of 98,190 H. P. present installed generating capacity, 230 miles of high voltage electric power transmission lines and extensive distribu- tion lines. é| The Pennsylvania-Ohio Power & Light Company, for the year, ended June 30, 1923, reports net earnings, after all operating expenses, taxes, and main- tenance, of $2,471,741 available for rentals, according to the accounting rules of the Ohio Public Utilities Commission. All legal matters in connection with the issuance of these Bonds will be passed upon by Messrs Winthrop & Stimson, of New York, for the Bankers, and Messrs. Beekman, Menken & Griscom, of New York, for the Company. The above Bonds are offered when, as and if received by us and subject to the approval of our counsel at Price 95 and accrued interest, to yield over 6.40% - Howe, Snow & Bertles INVESTMENT SECURITIES GRAND RAPIDS DETROIT CHICAGO The information contained in this advertisement has_ been obtained from sources which we consider reliable. While not guaranteed, it is accepted by as as accurate. { Hh MICHIGAN TRADESMAN September 12, 1923 Getting and Holding the Men’s Business. Those merchants who have built up a successful and lasting ‘business on men’s shoes have done it on their personality, just as the few _ out- standing great successes in the wo- men’s branch will always be found to have back of them someone with a personality and temperament that puts the store above the rank and file. Any great success must be founded on a foundation of a per- fect blend of the essentials of busi- ness building in which all the im- portant factors are as nearly 100 per cent. right as it is possible to have them. Which summed up means that the buying must be better, the selling and service better, store keeping and general management better. Frills in expensive equipment do not appeal to men as they do to wo- men. Different shoes, shoes that stand the gaff, sold intelligently by men who really know, count with them more than with women. Price is more of a factor with the middle- aged or conservative class of men than with women, because they have to consider price to offset the lack of it by the women they support. Younger men have to consider price hecause they have less money and they have what they believe are other important uses for it, such as entertaining the other sex. always Men, as a rule, are more loyal to a store than are women, who do more window shopping. Men like to go back to the store where they are known and in this connection, the merchant who gets to know his cus- tomers by name can hold their trade better than the cold-blooded store that functions machine-like. appeal to They \dvertising does not men as it does to ‘women. news and little of the ad- method of read the vertising. The _ best through personal friendly punch reaching men_ is letters that have a in them and which carry a ring of sincere appreciation of a man’s trade and at the same time convey the onviction to the prospective cus- ymer that you can give something a hat he needs in the way of expert quality at a tair service and good price. The salesmen in a_ store selling men’s shoes have much to do with the success of that department. To sell and bring a customer back is their job and this requires more skill than to sell a woman a pair of shoes. The line of selling argument must be as different as day from night. Women require more patience and . alike, plenty of skill of a_ different sort, while men require facts and knowl- edge as to the kind of shoes they should buy and wear. Given that the buying has been gauged to suit the kind of trade a man is catering for, then the per- enters into the selling and Merchant and learn their customer’s name and address and occupation. This takes a long look into the future, as these names and addresses will soon form the list that will be- come the trade holding list for direct mail follow up. sonality service. salesmen must Then the good merchant selling men’s shoes knows that the present generation of young men who are buying moderately priced shoes is the customer who as time advances and his income with it, will buy better shoes. You cannot urge a young fellow that you suspect is earning $15 to $25 a week to buy high grade shoes the first time he enters the store. But if the right personality is on the job, you be- come acquainted with your trade, follow him up and know something about how he is coming along. At the right time you will know him well enough to give him an argument that will lift him into your better grades. Such is the simple method em- ployed by one of the most spectacular successes Of the country. He sells good quality shoes, in snappy styles, at a low profit to fill his store and element. He attract the younger makes it his ‘business to get well acquainted with his trade and is not satisfied until he can call a man by his first name. Then when the right time comes, he puts the pressure to them to buy his high grade lines and makes them feel that in so doing they have arrived at a higher status in life—Shoe Retailer. ——_~-—____ Call for Sweaters and Scarfs. ° Brush slip-on sweaters for both men and women are having a steady sale with one high-grade manufactur- er of wool garments. The mannish coat-style sweater for women is also going well. Many of them have a natural color back and sleeves, with fancy front. The Jacquard weaves, too, are much used in combination with plain colors. Many of the novel- ty styles come in combinations of mohair and camel’s hair. The brushed camel’s hair scarfs for wo- men are going well, but there is lit- tle call for the smaller sizes for men. Sleeveless waistcoats for men and women are popular, in plain and fancy effects. favorite with farmers because it can be worn the Ad- vertised in the year-round. Michigan farm papers. Send order now and be ready for fail demands. GIVES REAL SERVICE This is a dress and service shoe. Made of good leather throughout. Cool and roomy for warm weather and can be worn under arctic during winter. this shoe at good profits. Shoe merchants retail HEROLD-BERTSCH SHOE CO., GRAND RAPIDS, MICH Send for circular of line. To see Hirth-Krause Co.’s LINES OF Grief Defying Rouge Rex Shoes | For the man who works ess es and Style Expressing More Mileage Shoes For the Man Who Cares Is a fascinating and convincing experience. Fascinating in variety, color and Texture; convincing in style, workman- ship and service. Ride with us on these lines of Proven Merit. They will carry you to “Station of Success.” Wo have space for more passengers. We extend to you a cordial invitation to board our special this season. So come—our salesman will give you transportation gratis. Mirth~Krause Co. FROM HIDE TO YOU SHOE MANUFACTURERS and TANNERS, Grand Rapids, Mich. Stee Da ‘ + =} ; 4 4 a. ‘ . 4 . | - ¥ - i } i i ie | + i «< ’ ~ fut ¢ ’ a 7 » € . September 12, 1923 MICHIGAN TRADESMAN 11 Treatment of the Negro. In the Literary Digest for August 18 there is a discussion of the negro exodus from the South to the North. In a statement credited to James S. Peters, president of the Georgia Bankers’ Association, appears the re- mark: “I believe the negro had rather remain in the South. The South needs him. We are his best friends and he is our best source of labor supply. The question of how to keep him is largely a local one.” The writer recently made a trip to a Southern state and was interested in noting the treatment these “best friends” of the negro meted out to him. He was in a Southern town, one of considerable importance, for two weeks. On one Saturday even- ing he saw the police moving quietly along the sidewalks and ordering the negroes to return to their own part of town. The reason given was that some prominent citizens had com- plained to the chief of police that there were “too many niggers on the sidewalks this evening for comfort.” The negroes made no trouble, ‘but went as ordered and by 9 o’clock none was to be seen. Looks like the action of “best friends,’ does it not? The negroes were herded in a poor part of the town and none was per- mitted to conduct any kind of busi- ness in the white part of the town. Neither were any white people per- mitted to do business in the negro portion of the town. The negroes, many of them, were skilled workmen but were not permitted to do any work other than manual labor of the most ordinary nature, for white peo- ple. They were not permitted to belong to labor unions. If a_ skilled negro carpenter, for example, were to be offered an inferior kind of work by a white man and refused to do it, on the ground that he was a skilled workman and had no difficulty in getting work at his trade among his own people, he was marked as a “troublesome nigger.’ In a_ short time some excuse would ‘be found for arresting him and deporting him. “We want no sassy niggers that don’t know their place,’ said ane citizen. The negroes when traveling had special cars in which all men and women of color were herded and these cars as a rule were old and not well kept. In some of them I saw some mighty fine looking men and women, well dressed and well mannered. They looked prosperous and, if one may say so of “niggers” they were what one might term “cul- tured.” I saw a number of fine look- ing colored men in the Jim Crow cars in clerical garb, compelled to sit with common laborers. This in a country that claims to contain the “best friends” of the negro. It is not necessary to require intermarriage which many seem to think is the meaning of décent treatment. of the negro. All that is necessary is to give him a decent chance to receive fair play, such as he gets in the Northern States. Here we do not bother about the color of his skin so long as he behaves himself. By behaving himself we do not mean that he must cringe. We ask merely that he go about his business as other American citizens go about their business and thus attract no attention. John MacBlaine. ———_.2 All Aboard for South Bend. South Bend, Sept. 11.—Former residents of South Bend, residing in Michigan should be in South Bend Sept. 30 to October 6 to assist in the observance of South Bend’s one hundredth birthday, to rekindle home fires, to renew old acquaintances and to form new ones. This centennial of South Bend’s founding in 1823 will be observed with a remarkable celebration. A union religious service will open the affair Sunday, Sept. 30, and through the week will follow a marvelous histori- cal pageant, public receptions, a kids’ circus and other interesting features. The historical and industrial pageant will depict South Bend’s history in floats and bring out the amazing growth in South Bend manufacturing plants to more than 200, producing thousands of articles, from perfumery to automobiles, wagons and ploughs. The kid’s circus probably will he the first kids’ circus under a big tent ‘before a great audience ever put on in America. Performers will be South Bend boys and girls. Ven- dors of peanuts, ice cream cones, etc., will be prominent South Bend _ busi- ness men. South Bend is planning to spend thousands of dollars on this birthday, especially on the great _ historical and industrial pageant, and hopes for the return of every former resident. The South Bend Centennial Associa- tion, organized under Indiana laws and with George B. Beitner, promi- nent retired merchant, as_ director general, extends to all former resi- dents of this section a pressing, cor- dial invitation to come back home. F. A. Miller, Editor South Bend _ Tribune. Stick to your business, work hard at it, give it your undivided attention —during business hours. ee Have you improved the equipment of your store any during the past year? Are you going to improve it any during the coming year? GROCERS—wWith an eye for quick stock Therem may turnovers and_ steady profits Hekman baked goods. be a message to you. =) = Co Ie. Grand Rapids.Mich. FOLLOW THROUGH! We could talk our heads off about what yeast should do, but it wouldn’t count half as much as the evidence of what it has done. The thousands of reports we have received as a result of our recent Yeast-for-Health contest furnished proof beyond the shadow of a doubt that Fleischmann’s Yeast is the natural treat- ment for constipation. Tell your customers this without hesitation. And now is the time to tell them while the interest in this contest is still alive. Then watch your yeast-profits grow. THE FLEISCHMANN COMPANY Yeast Service We are making a special offer on Agricultural Hydrated Lime in lees than car lots. A. B. KNOWLSON CO. Grand Rapids Michigan Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce. Bread Baked with Lily White Flour “The Flour the Best Cooks Use”’ Stays Moist Longer Ads like these are being run regularly and continuously in the principal papers throughout Michigan. C : by carrying Lily White Flour in stock at all times, thereby being placed in position to supply the demand we are help- ing to create for Lily White Flour. VALLEY CiTY MILLING COMPANY - ES CS FEE You will profit GRAND RAPIDS, MICHIGAN 12 — a ~ = = 7 qaqa 44% CLEC EUCCCC( Nn “FINANCIAL MICHIGAN TRADESMAN UChr topo Oe Buying of Luxuries on Credit. Are the American people placing too heavy a mortgage on their future? This question is asked by a business man who calls attention to the cur- rent report that 70 per cent. of the automobile sales are now made on some credit plan. Whether this per- centage represents a sharp increase over earlier years he does not state, but even if there has been no change in this direction, there has been such a large gain in the number of cars sold that the amount of borrowing to meet current expenses has mater- ially expanded. The buying of a car on credit is to be judged like any other transaction of that sort. ft the imiterest payments can be met and the principal paid off without strain, and if the living standard and general well-being of the individual are not impaired ‘by the transaction, such a method of finaning is devoid of objection. On the other hand, if the proffer of apparently easy terms of payment induces buying beyond an individual’s actual forces a curtailment of expenditures for other things of greater utility, discourages thrift, there is no doubt that the plan will be economically undesirable. But means at the moment the facts and figures which would enable one to give a categorical answer to the question whether the mortgage on our future is excessive are not available. There is no disputing the fact, however, that our consumption § of luxuries has enormously increased within the last decade. In discussing this topic in one of its recent publica- tions, the National City Bank of New York pointed out that, while the walue of all ae United States declined about 30 per cent. from 1919 to 1921, a large pro- manufactures in the portion of the articles classed as luxuries held their own, and some of them actually increased. Even when there was a decline in the value of articles luxuries, this was much less pro- nounced than that shown for articles the output of classed as to be classed as_ necessities. forced the conclusion that “economy is apparently a forgotten American figures word in the lexicon of users of luxuries.” Yet, along with this increasing use of luxuries there has been a gain in savings deposits, which indicates that at least some part of the American community is still practicing thrift. Here again a question has been rais- ed. Do the total savings now rep- resent more or less purchasing power than the total in the pre-war period? As the various price indexes show that a dollar to-day, as compared with 1913 dollar, has a purchasing power These. equal to only about 65 cents, it is evident that a 50 per cent. increase in savings since 1913 will be neces- sary to offset the shrinkage in the valw® of money. In 1914 the total deposits in mutual banks amounted to $4,938- 251,000; in 1922 these had grown to $6,081,412,000; an 22 per cent. savings increase of about At first sight this might appear as if total savings had not increased sufficiently to meet the de- cline in the purchasing power of the dollar. , however, another side to the story. In 1914 there were no such things as Liberty bonds, and There is at present much of the money that would otherwise have gone into sav- ings accounts goes into this type of investment and into war-savings cer- tificates. Liberty bonds during the war educat- ed many thousands of citizens with modest savings to become small in- adding to his savings account as formerly the thrif- ty citizen may place an vestors. Instead of order for other gilt-edged For this reason a compari- some safe ‘bond or security. son of savings in the pre-war period with those of to-day may be mis- leading. Statistics of this sort need to be handled with caution. Perhaps a better idea of the trend in savings may be obtained by using statistics for the past two years when conditions were such as to admit of comparisons. Ac- cording to a tabulation made under more accurate the auspices of the American Bank- ers’ Association, the total of time and mutual savings banks, State banks, and trust com- savings deposits in panies, and national banks on June 30, 1921 was $16,618,595,000; on June 30, 1922, the total was $17,301,012,000. This indicates an increase of 4.1 per cent. ‘Now, during this period the purchasing power of the dollar, com- puted on the basis of an index number of prices, declined about 5.3 per cent. It would seem, then, that the increase in savings is keeping a fairly close relation to the decline in the purchas- ing power of the dollar. As index numbers represent only certain gen- eral trends, it is impossible to cal- culate this relationship accurately. William O. Scroggs. >. Not On a Diet. One traveling man to another in Thompson’s. restaurant: “What’s the matter, Bill? You are only eating crackers and milk. Are you on a diet?” “No, on commission.” —_—__+2-____ That man is not very high in re- ligion or art who glorifies himself at the expense of those he thinks lower down. Moreover, the sale. of FARMS ARE CHEAP. Cheaper than in years. Now is the time to buy. Before the demand—already increasing—advances prices. We have a lot of farms for sale. From 40 acres up. In various counties. Reasonable terms. ALL BARGAINS. Micagay Thost GRAND RAPIDS September 12, 1923 Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. ase ¥ a September 12, 1923 Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dissolution with the Secretary of State: Smith Building Co., Detroit. Meyers Furniture Co., Waldron. Rochester Germicide Co., Rochest- Rapids. Leland. Highlands Co., Detro:t. Leland Land Co., Detroit. National Detroit. John Bohnet and ©o:; lansing. Benedict-Chalker Co., Flint. Quality Studios, Inc., Grand Rapids Co He 'Calck’ Oil Co. Detroit. Blumberg Realty Co., Kalamazoo. Denby Motor Truck Co., Wilming- ton- Detroit. Bloomingdale inedale. Steel Tube Co. of cago-Ironwood. er, Grand Prosperity Association, of Cleveland, Milling Co., Bloom- America, Ch- El-Nora-Lee Paper Co., Kalamazoo. —_—_2.____ A True Fish Story. A naturalist divided an aquarium wth a glass partition. He put a lusty bass in one section and once dropped half a dozen minnows in the other. The bass struck every time a min- now approached ‘the glass partition. After three days of fruitless lunging, which netted him only bruises, he efforts and subsisted en- tirely on the food that was dropped in. ceased his Then the naturalist removed the glass partition. The minnows swam all around the bass, but he did not strike at a single one. He had been thoroughly sold on the idea that business was ‘bad. There’s a moral here if we need it—take another shot at the glass partition. Maybe it isn’t there any more. — ~~. Crab Meat Killed President Harding. 3attle Creek, Sept. 11—‘“President Warren G. Harding was killed by a dead crab.” Dr. John Harvey Kel- logg, superintendent of Battle Creek Sanitarium, in an editorial entitled, “Who Was Responsible for President Says Harding’s Death?” published in a current health magazine, gives that explanation. “Tt was officially announced that tainted crab meat was the cause of President Harding’s illness, and his illness was the cause of his death,” declares Dr. Kelloe ‘Por a Presi- dent to be killed by the dead crab is certainly no credit to the people of the United States, who know more about foods, feeding, health and sani- tation than any people who have ever lived. “Tt is no new discovery that tainted crab meat is dangerous to human life,’’ Dr. Kellogg continues. “Crabs are, at their best, about the filthiest of liv- ing creatures. They are the turkey buzzards of the sea. The crab is so thoroughly infected with filthy germs that it is practically impossible to eliminate them, even by the ordinary processes of sterilization. An English government commission recently re- ported after a bacteriological study of canned meats that 100 per cent. of eanned crabs which ‘had been sub- jected to sterilization at a high tem- perature were still infected with liv- ing bacteria. Fresh crabs contain a vastly greater number of bacteria for the reason that the temperatures MICHIGAN TRADESMAN 13 employed in ordinary processes are not sufficient to destroy many of the bacteria. “From these facts it must be evi- dent that crabs, under the most favor- able circumstances, are dangerous and wholly unfit.” Dr. Kellogg draws the analogy be- tween the Nation’s choice of a chief executive and the selection of tlhe head for a hive of bees, declaring that careful attention is given to the diet of the future queen bee, and that in addition the infant bee is put in training at an early age to make a queen bee of it. He then urges that whereas the Presidential chair is accessible to any American boy who has the will and ability to obtain it, the youth of the Nation should be trained from infancy in the proper habits of diet and exercise that they may ‘be fitted to bear the responsibili- ties which later may be thrust upon them. ——_--->____ Hard on the Dog. As an example of household econ- omy the following should serve as a model to all wives extravagant. Provided the got enough to eat at each meal, there tending to be family should have been no complaint from any one, with the possible exception of the butcher and the dog. “Mary.” “Maiam > “What about that ham-bone | brought home the other day? Can't you cut a few scraps of meat from it for dinner this evening?” “— cut of all the meat | night before last for dinner.” “Well, then, you might boil it this evening. We'll have soup.” “Yes, ma’am, and what do you want me to do with it, then? “Tomorrow morning you might see if you can’t get enough marrow out of it to grease the griddle for pancakes.” "Yes, maa. “And, Mary, after that you might give it to the dog.” could, LLLLLLLLLL LLL Te. VILL dddddddddddddddddldlilssdil:s ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National CMMI A MLA LLLELLL, WHH£HELLLLALLLALLLdddaadlilllllllililisisdldidihiiddhhdidddblddldds SAZZZZZLiiLhdh LiL hhtsisihimdsitthi§tidhicnssisssddde The Welcome Sign Is Always Out OFFICERS WILLIAM ALDEN SMITH, President. GILBERT L. DAANE, Vice-Pres. & Cashier ARTHUR M. GODWIN, Vice-President EARL ALBERTSON, Vice-President EARL C. JOHNSON, Assistant Cashier ORRIN B. DAVENPORT, Assistant Cashier HARRY J. PROCTOR, Assistant Cashier DANA B_ SHEDD, Assistant to President DIRECTORS CHARLES W. GARFIELD, Chairman Noyes L. Avery Chas. J Kindel Joseph H. Brewer Frank E. Leonard Gilbert L. Daane John B. Martin William H. Gilbert Geo. A. Rumsey Arthur M. Godwin William Alden Smith Chas. M. Heald Tom Thoits J. Hampton Houit A. H. Vandenberg John Hekman Geo. G. Withworth Fred A. Wurzburg 54,000 SATISFIED CUSTOMERS RESOURCES OVER $18,000,000 TERY) THE BANK WHERE YOU FEEL AT HOME FE GRAND RAPIDS MICHIGAN Fourth National Ban United States Depositary Capital $300,000 Surplus $300,000 ao 34% payable interest paid on Certificates of Deposit if left one year. OFFICERS Wm. H. Anderson, President; Lavant Z. Caukin, Vice-President; J. Clinton Bishop, Cashier. Alva T. Edison, Ass’t Cashier; Harry C. Lundberg, Ass’t Cashier. DIRECTORS Lavant Z. Caukin Sidney F. Stevens Robert D. Graham Samuel G. Braudy Wm. H. Anderson Christian Bertsch “™ David H. Brown Marshall M. Uhl i J. Clinton Bishop James L. Hamilton Samuel D. Young A RELIABLE FIRM TO EXECUTE YOUR ORDERS IN BONDS AND STOCKS Howe, Snow & Bertles (Incorporated) Fourth Floor Grand Rapids Savings Bldg. GRAND RAPIDS, MICHIGAN Fenton Davis & Boyle BONDS EXCLUSIVELY G. R. NAT. BANK BLDG. Chicago GRAND RAPIDS Cees ae First National Bank Bldg. Telephones} Wain 65 Detroit Congress Building 14 Fire Investigation by Local Auth- orities. Try to trace the cause of every fire, whether or not it appears on the surface to be suspicious. It is often impossible to determine the origin, but I believe it can be done in a larger percentage of cases than is done at present. Be persistent and in your investigations keep these two rules in mind: 1. If you beleve the fire accidental eliminate all possible ‘causes which might indicate incendiary origin. 2. If you believe the fire was set, eliminate every possible accidental cause. The importance of these two rules cannot be overestimated. In every case we prosecute, we must first show that the fire was caused by de- sign. If we cannot prove that, we are ruled out of court right away Under the rules of court procedure, every fire is presumed to be of ac- cidental origin unless the contrary can be established by evidence. The suspect. can raise all possible the- ories of accidental origin and if he is successful in creating enough doubt, we are done. We must be prepared to prove that the incendiary cause, and no other, was responsible. The time to get the proof is at the time of the fire and immediately after- wards. This means a careful observation of the way the fire acts while you are fighting it and a careful examination of the building afterwards. Such things as odor and smoke of kerosene, explosions and unusually fierce burning in certain places will not escape you. 3ut whatever you note along these lines—even though you may note nothing—let nothing escape your attention in your examina- tien after the fre is out. If the condition of the building - permits, go over the electric wiring, flues, heating equipment and every other possible source of the fire. This will establish the facts with reference to each and, if you are able to deter- mine the cause of the fire, you will be able to show that nothing else could have caused it. If you are unable to determine the cause, you will be able to show what did not cause it and, by eliminating accidental causes in this way, we are sometimes able to prove an incendiary origin because no other conclusion is left. One of the tricks the firebug has been practicing lately is to make the fire appear to start from an accidental cause. We are investigating a case now where the owner blamed an_ un- capped hole in the flue in the base- ment. It jiooked reasonable at first thought, but we were unable to find any serious charring around the vicinity of the hole, although there was some burning where the flames licked the joists. The real burning was farther away and was directly over a pile of packing boxes and boards, which apparently had been placed for a bonfire and touched off. It is common to blame electric wiring. One of our suspects said he had been ordered by one of our in- spectors to fix some wiring, but had neglected to do it. He was sure the MICHIGAN TRADESMAN defective wiring caused the fire. Un- fortunately the destruction was total and we could not prove otherwise. An examination of wiring some- times shows it has been purposely tampered with to cause a fire. We heard of one man removing insulation and hanging tissue paper over the bare wires. Another important thing to ob- serve is whether there was more than one fire in the building. The fire- bug often starts fire in several places. If you run into a situation like this, be sure to satisfy yourself whether the fires are separate and distinct from each other or could have been connected with each other. You will sometimes run into arson plants. Sometimes you will find merely that kerosene has been sprink- led around. Sometimes you will find trailers, or oil soaked rags, leading from oil receptacles to various parts of the house, so as to spread the fire rapidly. Once in a while you will find a candle or an alarm clock connected up with electric wires. Both of these devices are used to time the fire, so that the crook can be elsewhere when the fire comes. When you find evidence such as this, the premises should tbe sealed at once and a watchman placed on guard so that no one may enter and nothing be disturbed. Keep it this way until our investigator ar- rives. He will then be able to examine the plant as you found it, have it photographed and then placed in custody for use later as evidence. Sometimes it will be necessary for you to remove the plant. If you should find a lot of oil receptacles placed about a building, you would have to remove them in fighting the fire. This thing happened not so long ago. Firemen found no_ less than thirteen cans in the building, most of them not yet ignited. They removed them with poles, set them outside and later took them to the fire station. When the trial was on we were not permitted to introduce them as evidence. Why? No one knew which can or cans he pulled out of the fire, nor did anyone know through whose hands each can had passed until it reached the courtroom. Custody of the cans was everyone’s business. When you remove a_plant, somebody must be designated im- mediately to receive it and have cus- tody of it. He can note that he received it from a certain fireman and that it did not leave his custody until he delivered it to the fire chief at the fire station. The chief should keep it under lock and key, so that no one may shave access to it but himself. If there are a number of cans, it should be noted on each can from what fireman the can was re- ceived and from exactly what part of the building it was obtained. In other words, the chain of evi- dence must ‘tbe complete and_ the proof absolute. You must show the custody of the plant from the moment it was discovered, so that you can prove that the exhibit before the court is that plant and no other. Let me give you another illustra- tion. ° Here the matter was handled properly. Some of the merchandise September 12, 1923 SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN THE HARDWARE AND IMPLEMENT MUTUALS DIVIDE THEIR RISKS INTO THREE CLASSES CLASS A—HARDWARE AND IMPLEMENT STORES, DIVIDEND 50% to 55% SLASS B—GARAGES, FURNITURE AND DRUG STORES, DIVIDEND 40% CLASS C—GENERAL STORES AND OTHER MERCANTILE RISKS, 30% These Companies are recognized as the strongest and most reliable Mutuals in the United States, with Twenty Years of successful Underwriting Experience. No Hardware Mutual has ever failed, No Hardware Mutual has ever levied an assessment. Ask the Hardware Dealer of your town. '€ Interested, write for further particulars. The Michigan Retail Dry Goods Association advises its members to place their fire insurance with the GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY and save 30% on their premiums. Other merchants equally welcome. 319-20 Houseman Bldg. Grand Rapids, Mich. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan GENERAL MERCANTILE RISKS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. September 12, 1923 MICHIGAN TRADESMAN 15 was found to be soaked with what presence of at least two others. Cor- appeared to be an inflammable sub- roboration is very important in pre- stance. The store was sealed and senting a case. If a witness re- guarded until our deptuy arrived. In pudiates a statement corroboration is the presence of witnesses, the goods essential. VV hat Is A were gathered up and placed in a This is especially important if the packing case. This was sealed and ' suspect or someone implicated should t t t> delivered to the custody of the fire wits an incriminating statement. He es amen ary rus + chief. It became necessary to send jg very likely to repudiate it if he is the goods to a chemist to determine placed on trial. John G. Gamber. TESEAMENTARY FRUSTE is the fleeal name for a the nature of the inflammable sub- aa trust created in a will. stance. The chief delivered them to Two Styles of Handbags. Such a trust is made by the simple expression of the chemist in the presence of wit- nesses and they were delivered back to him the same way when the analysis was completed. There is no Pie demand fer novelly ic per VOUr wishes, as a part of your will haps more marked in the case of If your wife is inexperienced in business and you haves aad wane cance han in would like to have this Company manage, for her benefit, an 8s y > whatever property you may leave, you can put your break in the chain and any court any other articles, and manufactur- directions in your will, and when the time comes this . : : ers are making desperate efforts to Company will carry out your instructions, as your will have to admit the evidence. 3 2 é ee trustee : provide something new in those lines. stee. In one case the firemen found Among the successful items on one Trust provisions can also be made for children, mevonene soaked tapers placed about » 4 og ’ « Y ve > € , a a September 12, 1923 this event you take the stock on hand January 1, 1920, of $60,000, and add the stock on hand December 31, 1920, of $50,000, making $110,000, and divide by two, which gives $55,000 as the average stock for the year. If a merchant is in a business where he carries a similar amount of stock all seasons of the year and has no abnormal seasons for some lines, it answers the purpose. On the other hand if your stock at the time of inventory is low or high it affects the accuracy of the figure very materially. If the stock is ab- normally low at inventory period then the rate of turnover will appear much greater than is true, and with a large stock at inventory the re- verse is true, If you have a monthly inventory then your figures on the average stock would be absolutely accurate, for you would add the twelve months to- gether, with the closing or opening inventory, and divide by thirteen and your answer would be your average stock. Then divide your “turnover” or sales at cost, which was $160,000, by the average stock on hand, which was $55,000, and the answer is your rate of turnover, or the exact number of times your stock has turned. By doing this problem you will see that your rate of turnover is just under three times. Of course, this does not mean that you have turned every article of stock nearly three times, for some lines of merchandise probably turn eight or ten times while others only turn once a year. It is wise to remember that these figures only prove the equiva- lent in value to have turned. It is highly desirable to ascertain the slow moving stock, because if any large amounts are invested it means that just so much capital is idle and an analysis will soon acquaint the merchant on this point if he has the figures. In the final analysis the value of all this study on “Turnover” and “Rate of Turnover” is the importance of governing the mark up or profit on your goods. If the rate of turnover is low and because of the business must remain so, then a larger per- centage of profit must be realized on each sale. To change the turnover, increase the number of sales, decrease the mark-up, and eliminate or reduce slow moving lines. H. F. Barker. —__2.-.____ Everybody Loaf. The Lumber Workers’ Bulletin contains the following advice to the members of the lumbershavers’ union: “Figure out just how little work you can do and get by. Do that and no more. Don’t get out too many logs. Remember that when you have worked two hours, you have pro- duced enough to support yourself. Everything you do after that time is the ‘boss’s—is a present to your enemy—and the enemy of your class! Take it easy. Everybody on the job and everybody loaf.” _2eo———____ The man who only half knows his business is the half-a-man, half-a- salary sort, and never gets to be a whole success. = MICHIGAN TRADESMAN Infants’ and Children’s Dresses. Business in infants’ and children’s dresses continues quiet, and buyers have placed only a sample line of various styles and qualities, accord- ing to one manufacturer. He, how- ever, feels that with the coming of cooler weather retailers will place substantial orders. There is likely to be a shortage of merchandise, ‘he says, and spot deliveries will be im- possible in many ‘cases. One line of children’s dresses in ‘combinations of georgette crepe and velveteen’ is priced at from $11 to $18 wholesale. The colors are contrasting, the vel- veteen being in black or a sombre tone, with the crepe in ‘henna and other high colors. Side pleating is much used as decoration, as well as hand-made silk flowers. Party dres- ses of georgette crepe come in a variety of delicate shades, most of them in two contrasting colors. These, too, are trimmed with pleated flounc- es and silk flowers, lace being little used. Practically all models have the long-waisted effect. No advance in price is indicated. —_+2>>___ Lacquers on Furniture. Furniture manufacturers are using to an ever-increasing extent the lac- quer enamels and other nitro-cellulose solutions as a finishing material, says one of the leading makers of these products. They are not susceptible to heat, he points out; will not check, do not scratch easily and never show “paper marks” in shipping. Its cost is slightly less than the old finishes of the finer grade and somewhat more than the cheap varnishes. For novel- ties, the preparations come in a wide range ‘of colors, and are being used more and more for toys, imitation bronzes, lamps and lighting fixtures. They reproduce on wood with extra- ordinary fidelity the effect of metal. —_2-.__ The Clean-Up. The speaker was enumerating in impassioned tones the evils of the day. “What we want to do,” he cried, “is to get rid of socialism, radicalism, bolshevism, communism, anarchism and sovietism.” “And, while we’re about it,” chim- ed in a weatherbeaten old man, “can we throw in rheumatism?” —_+--<.___ Up Bobs the Bonus. There are a number of merchants who believe that the soldiers’ bonus “may prove a good thing for busi- ness.” The placing of a few billion dollars in the hands of about four millions able-bodied men will un- doubtedly stimulate consumption for a short time. Some lines of business will accordingly profit for the time being. A spurt of buying, however, will result in the inflation of prices for all consumers, and this, in turn, is likely to accentuate the demand for higher wages. At the same time the money which is devoted to the payment of the bonus will cease to be available for productive purposes. Certanly the diversion of such a huge sum from productive channels and its use for consumption will not add anything to the sum total of the nation’s wealth. If it did, it would be a good thing for the Government from time to time to present every- body with a bonus. 17 We Recommend For Investment —These strong bonds yielding from 534 to 614%, G. A. Hendricks Exhibition Building First Mortgage 6% Gold Bonds, Due August 1, 1925 to 1939, to yield 6%. These bonds are secured by a first closed mortgage on the Berkey & Gay Building on Monroe Avenue at the corner of Hastings street. The value of the property is over twice the amount of all bonds outstanding. Worden Realty Company First Mortgage 6% Gold Bonds, Due June 15, 1924 to 1933, to yield 6% These bonds are secured by a first closed mortgage on three buildings occupied by the Worden Grocer Company. They are located in Grand Rapids, Battle Creek, and Lansing. They are a first charge on the earnings of the Worden Grocer Company. This Company was organized in 1898 and has an excellent record of nineteen years of uninterrupted divi- dends at the rate of 7% on their preferred stock. This remarkable record reflects the sound management and policies of the Company. Pantlind Building Company First Mortgage 6% Gold Bonds, Due July 1, 1933, to yield 534% These bonds are secured by a first mortgage on the new addition of the Pantlind Hotel. It is also secured by a mortgage on the original part of the hotel. Wallace Furniture Company | 6% Gold Notes, Due May 15, 1924 to 1933, to yield 612%. These notes constitute the only funded debt of the Company. The Company has agreed not to mortgage any of its property as long as these notes are outstanding. They are followed by over $300,000 of stock. United Light & Railways Company First Lien and Consolidated Mortgage 6% Bonds Due April 1, 1952, to yield 6.30% This Company controls and operates properties furnishing a diversified public utility service in prosperous and growing communities in the heart of the middle west. The earnings are very satisfactory, being over 2 2-10 times all interest charges. [RAND RAPIDS [RUST [,OMPANY Bond Department Fountain and Ottawa Phones 4391 September 12, 1923 18 MICHIGAN TRADESMAN KG 5 4 KG 1. Sy ( = Buy your Fall merchanadise before it goes up later DY rs| on—especially cottons and silks. BS 5 ig II. EY Ms 5 % Visit us Every Tuesday which is House Day. Specials 2 = in all departments. B "ee 5) KS Ii. Dy > iS Send us your Mail Orders. Filled the day received at |B M4} lowest prices. : IV. \ Let our salesman tell you what others are doing. Kg V tos e 4 Ask for a free copy of our October Advertising Service. 3 PS as Let us help you merchandise by putting on a Harvest ie e. EY EY EY 5 5 EY ©) D \ VI. s 5 DY 3 GRAND RAPIDS DRY GOODS CO. 5 We sell dealers only and do not retail BOO VIVOVA VONAGE September 12, 1923 the most progressive and_ successful retailers in the United States and Canada: 1. We pledge ourselves to refrain from doing or saying anything which might tend to bring any accepted form of advertising into disrepute. 2. We pledge ourselves to a just respect and consideration for com- Petitors, avoiding derogatory state- ments regarding the merchandise or advertising of others. 3. We pledge ourselves 'to refrain from the use of unqualified §state- ments in advertising copy, such phras- es as the “greatest sale in America,” “Biggest bargains,” “Unmatchable values,” etc., to be avoided. 4. We pledge ourselves to construe the terms, “value” and “worth” -to mean the reasonable retail market price the article would bring at the time of the advertisement and to be determined by what the same or similar articles are being sold for by other merchants at the time of the advertisement. We pledge ourselves to construe the term “formerly” to mean the last price at which the merchandise was marked, in our store, previous to the date of publication of the ad- vertisement; and we further pledge ourselves to eliminate the use of the word “originally” as it is conducive to probable misrepresentation. 6. We pledge ourselves to con- strue the term “regularly” to mean the price prevailing in our store, im- mediately prior to the sale of the specific merchandise advertised, and referring, in all cases, to a temporary reduction. 7. We pledge ourselves to an un- derstanding that, when the words “up to” accompanied, also, by the maximum value or former price, are used, they shall be accompanied, also, by the minimum value or former Price; and that at least 10 per cent. of the merchandise so advertised shall be of a value or former price as high as the maximum price quotetd. 8. We pledge ourselves to refrain from the use of statements of frac- tional reductions or savings unless these reductions or savings are based upon to-day’s “value” or “worth,” as these terms are herein defined. 9. We pledge ourselves to avoid unqualified comparative prices ex- cept when “value” or “worth” are inferred, example: $20, $25 and $30 dresses at $17.50, means $20, $25 and $30 values at $17.50 in accord- ance with the “value” term as herein defined. | 10. We pledge ourselves to the use of “special reductions,” “specially priced” and similar terms, only when merchandise is being offered at a price less than the regular or pre- vailing price in our store. 11. We pledge ourselves to state that, when merchandise from regular stock is included in a special pur- chase sale, the fact shall be so ad- vertised. MICHIGAN TRADESMAN 12. We pledge ourselves to avoid “never before,” elsewhere,” and simi- lar terms which cannot be proved. 13. We pledge ourselves to avoid the use of the term “made to sell at,” inasmuch as it lends itself to abuse and misrepresentation. 14. We pledge ourselves to re- frain from advertising articles as given away “free” unless the articles so advertised can be obtained without any obligation either in purchasing other merchandise or by performing a service. 15. We pledge ourselves to use such terms as “sample” “clearance,” “remnants,” “special purchase,” “marked down,” “reduced,” etc., only when expressing exact facts. 16. We pledge ourselves to ad- vertise “seconds,” “factory rejects,” “sub-standards,” etc., in a manner so Prominent that it :will be clearly in- dicated to the reader that such mer- chandise is not first quality. 17. We pledge ourselves to dis- courage the use of trade names that, of themselves, are misleading. 18. We pledge ourselves to a care- ful use of trade names of fabrics con- sisting of fiber silk and cotton, silk and wool, wool and cotton, ete. qualifying these terms to _ indicate the materials involved. 19. We pledge ourselves to main- tain names which, through popular usage have come to mean the names of fabrics of particular content, such as Pongee, Taffeta, Cashmere, Wool, Linen, etc. 20. We pledge ourselves to the use of branded names only when they shall be applied to articles made by the legal owners of such brands. 21. We pledge ourselves to a clear and honest description of finishes, materials, workmanship, quantities, qualities, sizes, dimensions, and colors as tO avoid any possible deception or Misrepresentation. 22. We pledge ourselves to avoid the use of illustrations which mislead regarding size, quality or appearance of merchandise advertised. 23. We pledge ourselves to govern advertising on store signs, window cards, etc, with the same _ strict supervision that we have pledged ourselves to apply to newspaper and other forms of advertising. 24. We pledge ourselves to in- fluence salespeople to an observance of truth in selling that shall be in accord with our principles of “Truth- in-Advertising.” Jason E. Hammond. Mer. Mich. ‘Retail Dry Goods Ass’n. —~+.___ From time to time as different lines become seasonable, see that your stock is rearranged to give promin- ence to what will sell best on sight. Heedless clerks make needless expense—thought was intended for a channel opener, not ‘for a city of refuge afterward. You can speed up sales by efficient display T’S an old maxim that “goods well displayed are half sold.’ Do you practice it in your busi- ness? Are you taking full advan- tage of the display space in your store? You can if you will furnish your store with Wilmarth Show Cases and Store Equipment, lay it out according to a Wilmarth Store Plan. You will build increased sales with no additional overhead, and you will put your store on a higher profit-making scale. Get in touch with us today—you will not be obligated in any way. WILMARTH SHOW CASE CO. 1542 Jefferson Ave. GRAND RAPIDS Note how effectively goods are displayed by the Wilmarth equipment pictured above—the main sales floor of the lead- MICHIGAN ing department store in a moderate sized Michigan city. ( Made [In Grand Rapids) 19 West Mich. State Fair Sept. 17-21 EXTAKE this occasion to announce that our HOLIDAY GOODS are now ready for in- spection. Buyers visiting the fair will be welcome to our sample display rooms. Our 1923 lines offer excellent values, and an assort- ment of items which is complete for every class of trade. The staple, sure-selling qualities of our lines are demonstrated year after year, and buyers may order our goods with confidence. We respectfully invite you to visit us. Catalogs and price lists are ready for those who cannot take advantage of the opportunity of a per- sonal inspection. Sincerely H. Leonard & Sons Importers and Manufacturers’ Agents Corner Fulton St. and Commerce Ave. GRAND RAPIDS, MICHIGAN DIAMOND TOOTHPICKS M2) \ekodad Aled) OOVUELE POIMTEO-TAPERED-FLAT : oo are the best that can be made. Selling them means satisfied customers and helps build a _ reputation for “Quality’’ for your store, and last but not least furnishes a good profit. Ask your jobber for Diamond Brand Toothpicks and Diamond Carton Clothespins, or write us for prices and_ particulars. THE DIAMOND MATCH COMPANY CHICAGO SAN FRANCISCO NEW YORK ST. Louis NEW ORLEANS 20 MICHIGAN TRADESMAN seine C= 1, Statute. Vinegar Proposed Uniform Vinegar The American Cider and Manufacturers Association is a volun- tary organization of manufacturers of cider and vinegar made from the un- native whole, It includes many of the adulterated fresh apples. largest manufacturers in this country, and its executive office is purposely located at N.Y, in the heart of one of our great apple pro- ducing districts. It does not fix, nor attempt to fix, prices, but is devoted factory conditions and improving the quality and increasing the of genuine cider vinegar. Indeed, its members are pledged neither to make nor deal in any other kind of vinegar. There is to-day no common article of food so generally counterfeited as genuine cider vinegar. Of ancient origin and known superiority, every manufacturer of imitation cider vine- gar practices upon the reputation and seeks the enhanced price of genuine cider vinegar, with the result that to-day there is no State in the Union where there is not quite as much, if not more, imitation than genuine cider vinegar sold. The manufacturer’s barrel of vine- gar, made in resemblance of genuine cider vinegar in color and otherwise may or may not be correctly branded when it is shipped into interstate commerce, but after it goes into the dealer's cellar the consumer seldom sees the barrel and the cupidity, not to say dishonesty, of the dealer con- summates the cheat by delivering it juice of Rochester, to bettering methods and sale to the consumer as genuine cider vinegar. A few local prosecutions in each State given proper publicity would very much lessen this kind of deception. The kinds of vinegar which thus conceal their real identity either be- neath false labels or in retailer’s cel- lars are many, the three principal classes being: First, vinegar made from dried apple products and vine- gar made from fresh apple products. The former is made by soaking dried skins and cores, or dried, chopped apples (the by-product of the eva- porator and canner) until the soluble sugar and starches are dissolved and fermenting and acetifying the solu- tion thus obtained. It requires a skilful analyst to detect the imitation which has recently been greatly en- hanced by a temporary decision of the courts that it is not misbranded as pure cider vinegar. The other kind of imitation cider vinegar in this class is made by press- ing this by-product of the ‘canner, consisting of fresh skins and cores, and fermenting and acetifying the liquid thus obtained. No vinegar is entitled to that label except vinegar made exclusively from the native juice of whole, fresh ap- From time immemorial this has been the common understanding of that label. And the similarity of the product is not a factor in deter- ples. mining its right to the label. The source of it is what determines the question. The next class is vinegar made from sugar, molasses and sugar re- finer’s refuse and compounds. This imitation seems more prevalent in the South and Middle West but consti- tutes a large proportion of the unfair competition with which we are ob- liged to contend. It can be readily detected by the analyst but State food department have so much else to occupy their attention and _ to which to devote their available funds that thousands of barrels of this product are annually unlawfully sold. The last class is colored distilled vinegar or cider vinegar mixed with distilled vinegar. Again, the Federal Depatment of Agriculture is vigilant as to this product and the largest proportion of seizures in interstate commerce is of this class. Now there are two factors in sup- pressing imitations of foods; first, ade- quate laws and second, adequate en- forcement of laws. Without consid- ering the insular or territorial pos- sessions of the United States, there are forty-eight States, a Federal Gov- ernment and a District of Columbia, fifty separate jurisdictions which have statutes or regulations governing the labeling and sale of cider vinegar. There is such an entire lack of uni- formity in these laws and regulations that the same genuine cider vinegar has often to be differently labeled to meet the different requirements of ad- joining States. Most of the arbitrary requirements of these laws and regulations are founded on the results of investiga- tions long since found to be unreliable which the purest and best cider vine- gar will not meet. It is constantly increasing its data and improving its methods. The modern analyst now knows that the ratio of ingredients in cider vinegar is of much more consequence than the quantity of them. We believe that in the interests of both scientific analysis and uni- formity, which is quite as important the time is at hand to abandon the method of dealing with this subject by arbitrary requirements for in- gredients and attempting the more scientific and logical methods of as precisely as possible defining the various kinds of cider vinegar in common use with as few arbitrary Hee Visit Our > Tg TES ” Sr EE TT, Meee ee oma cea Laat 4 West Michigan State Fair Week of September 17th Milk Booth We Will Feature Worcester Salt Paramount A Souvenir for Everybody Salad Dressing Free Demonstration KENT STORAGE COMPANY GRAND RAPIDS_~ LANSING ~ holesa le Grocers General Warehousing and Distributin 2g Blue Grass Butter BATTLE CREEK September 12, 1923 ® . i ~~ S September 12, 1923 MICHIGAN TRADESMAN at * - requirements as possible and leaving Labeling of Cans Causes Discussion. the analyst to determine their purity. There is a movement among can- 4 To this end we have attempted to ners toward discontinuing the labeling ~ draft a model, uniform vinegar law and herewith submit it to you. We have retained in our bill the provision for the reduction of vinegar with water. The laws of some States do not permit this, while the Federal law and the laws regulations of most States do. There is much misconception as to the reason for reduction with water. It is not done for profit because the manufacturer would prefer to sell his product as it comes from his genera- tor and save the labor uniform and and freight of canned foods at the factories with private or house labels. A canner in discussing this said: “ T have no objection to shipping canned foods to wholesale grocers un- labeled, they to put on their own labels, but I do not care to put their labels on at the factory for several reasons: If I label their goods and there is a dispute as to the quality and a refusal of the goods, I am put to the expense of stripping off the labels and relabeling, removing them to a warehouse where the work can rates incident to reduction. The be done, or in lieu of that course housewife has been accustomed, as Shipping the goods back to the fac- her forebears were, to cider vinegar tory paying freight ‘both ways and of a uniform strength. Even if advis- then paying the wholesaler for his ed of its higher strength by the label labels which are stripped from the she is unable organoleptically to re- cans. dace it. with any accuracy. As 4 result the consumer complains bitterly “The stripping and relabeling will cost 20 cents a case, including pay- ment for M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables ASK FOR that her salads or pickles have been labels, one months ware- spoiled by vinegar of unusual housing and the labor, which is an strength. If you could assure the e¢xXPensive penalty to pay for a slight KENT GLP GINGER fI| F manufacturer of a market for full Misunderstanding as to quality, and Strength vinegar, he would gladly then the trouble and expense of re- avail himself of it. selling the gods at a lower price ; One of the most salutary provi- C™ronts the canner.” sions in our proposed uniform bill is the so-called container clause which in substance requires the affix to the receptacle in dealer to which he customer, ex- cept it be the original manufacturer’s package, a label or sticker showing delivers vinegar to a ee God and Religion. I wish it were possible to speak of God without the implication of deal- ing with religion. By this I that I am anxious to keep religion out of this subject of the ‘conquest of fear. The minute you touch on mean Quality Product LEWELLYN & CO. Exclusive Distributors the kind of vinegar so delivered. We os a 8 : religion, as commonly understood, GRAND RAPIDS hope this method of dealing with . — : t] eu 4 oe if you reach the sectarian. Phe min- ze subject will commend itself to ~ 5 a ute you reach the sectarian you start your judgment. ws 1 Soe aeR oe i enmities. The minute you start en- t nuiormity in the concrete has mities you get mental discords. The been a favorite topic tor years. Uni- minute you get mental discords no e lorimaty im the gbettact has never. ciand aoainst fear ic possible. et our I ers in gotten far ‘because no one has ap- Basil King. plied the concrete argument to a article. This we have here attempted to do. William W. Armstrong. —_2~--+___ A good laugh is sunshine in any house, but a silly, simpering laugh is only a tallow-candle imitation of the sunlight. specific i < flivver and explained it thus: “That is what comes of crossing a bicycle with a mule!” _—_»—-——____. It may be a satisfaction to make your competitor angry, but it is sure to result in hotter competition in that quarter. For your supply of MICHIGAN ONIONS SWEET POTATOES GRAPEFRUIT PERKINS, EVERETT & GEISTERT THE VINKEMULDER COMPANY i ES (“32 : BELL,M. 290. 4 ope i SS sr Grand Rapids, Michigan 67) 205-219 MICHIGAN TRUST BLDG. GRAND RAPIDS, Orders rromptly executed in all markets. Quotations We invite you to use our statistical service. gladly furnished. -Higgins Milling Co. — rts a — Satisfied Customers Maximum protection for the money, and adjustments are always made promptly Mary J. Field Company Grand Rapids Representative Auto Owners Insurance Company Bell Main 1155 514-515 Widdicomb Bldg. Citz. 65440 when you sell “SUNSHINE”? FLOUR Blenced For Family Use The Guay is Standard and the Price NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Reasonable ' Order a bunch of GOLDEN KING BANANAS of ini e Perfection label on Genuine Buckwheat Flour ABE SCHEFMAN & CO. 27 eae ee Graham and Corn Meal ' mea uckwheat flour and Wholesale Fruits and Vegetables oe —_ 22-24-26 Ottawa Ave. Grand Rapids, Mich. J. F. Eesley Milling Co. Western Michigan’s Largest Feed Distributors. The Sunshine Mills WHEN YOU THINK OF FRUIT—THINK OF ABE. PLAINWKELL, MICHIGAN MICHIGAN September 12, 1923 TRADESMAN ed — — ~~ = = <— ~~ - ~~ - _— — a — —. = ~~ — a = — STOVES AND 4; cs json 7 oP rest Ke, LLU ree /@) f ES <> 1 + Michigan Retall Hardware Association. President—J. Charles Ross, Kalamazoo. Vice-President—A. J. Rankin, Shelby. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Executive Committee—L. J. Cortenhof, Grand Rapids; Scott Kendrick, Ortonville; George W. McCabe, Petoskey; L. D. Puff, Fremont; Charles A. Sturmer, Port Hu- ron; Herman Digman, Owosso. = ee anemia The Hardware Dealer and the Fall Fair. Tradesman. Written for the The fall fair represents excellent advertising opportunities for the ag- gressive hardware dealer. The smal- ler the community, and the smaller the fair, the larger the opportunities, proportionately speaking, are apt to be; for the simple reason that in the smaller fairs and the smaller com- munities the idea of using a fall fair booth to feature ‘hardware and_ kin- dred lines has not taken ‘hold as it has in the larger centers. In our own community, it has been interesting to watch the development of the fall fair hardware exhibit. Something like 10 or 15 years ago a hardware dealer first ventured to follow the example of his competitors who handled implements and put on a display. The first year, I think, he featured nothing but heaters and ranges. The next year ‘he added a display of floor finish. A year or two after a second hard- ware dealer put on a small display. So the development gradually con- tinued; till now a large part of the main building is taken up with dis- plays of stoves, paint and _ paint specialties, and kindred hardware lines. Evidently it pays, in this com- munity at least, for the man who started the innovation has kept it up continuously, and his business _ is thriving. Of course the hardware dealer who has the agency for some special line of implements will show these. That is, in almost all places, regarded prac- tically as a matter of course. The fall fair represents an unexcelled op- portunity for the implement dealer to get in touch with country cus- tomers and to introduce his lines to new prospects. If, however, the country trade is a good thing for the implement dealer, it is just as good for the hardware dealer who handles stoves, paints, and similar lines. And the fair is just as good an agency for reaching the country public with these lines as it is with implements. From this, however, it should not for one moment be inferred that only country prospects are reached in this way. The attendance at matiy small country fairs is pretty evenly divided between town. dwellers and country dwellers. The hardware dealer can consequently, in many places, calculate upon reaching both, and ‘can make up his display and feature his lines accordingly. A line which is always good to show is a good line of ranges and heaters. Country housewives are always interested in an improved range. They may not buy this year, or the next; but the seed of inter- est has been sown, and if your range appeals to them, they will come to you when they do buy. It is timely, also, to feature heat- ing goods, with the winter approach- ing. So that heaters and ranges be- long in the fall fair display, no mat- ter what else is shown. If it is possible to make gas con- nections, or to demonstrate with wood or coal as fuel for the range, this should be done. A demonstration is always interesting, and a great many people will stop to watch it. If you plan a demonstration, however, so arrange your display that the demonstration can ‘be intelligently watched by the largest possible num- ber of people. A range demonstrated in a crowded corner is not s0 ef- fectual an advertisement as a range demonstrated where plenty of standing room. there is A good idea is to show your range as the outstanding feature of a model kitchen. ‘This permits the display of kitchen utensils, perhaps of alum- inum, perhaps of electrical goods, and various other household acces- sories; and it brings home to the person who looks at it the idea of having the kitchen completely equipped. Here is a point very important to remember. Your fall fair exhibit, even if you conduct no demonstration, serves the same purpose as a win- dow display in your store. It should not merely show the goods, but should carry home to the passer-by a message regarding those goods. So you should put forth every effort to make the message of your exhibit intelligible to the onlookers. In this, show cards will prove of immense assistance. “Is your kitchen fully equipped?” or “The completely equipped kitchen is a labor-saver” are good slogans to use in your show cards. This same general idea, of making your exhibit carry a message to the onlooker, applies, of course, to the display of other lines besides heaters and ranges. For there are other lines which, if you have the space available, it will pay you to display. Washing machines and other household devices can be shown to good advantage. It is not too late to exhibit exterier paints; and for Michigan Hardware Company | -} 100-108 Ellsworth Ave., Corner Oakes “ge GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and . ate FISHING TACKLE Foster, Stevens & Co. Wholesale Hardware ut 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. Be These Hot Days Call For| Refrigerators, Ice Chests, Water Coolers, Ice Cream Accessories, Etc. We can serve you in Both NEW and RE-BUILT Grand Rapids Store Fixture Co. 7 lonia Ave., N. W. Grand Rapids, Michigan af MILLER MICHIGAN POTATO CO. sm Wholesale Potatoes, Onions _ Correspondence Solicited ° Wm. Alden Smith Building Frank T. Miller, Sec’y and Treas. Grand Rapids, Michigan MUSKEGON ¢ MICHIGAN Makes Good hocolates “{ ne September 12, 1923 MICHIGAN TRADESMAN 23 interior finishes, floor finishes, wall tints and similar paint specialties, the fall fair is a most opportune and timely advertising medium. Other lines will suggest themselves. Much depends, of course, on the lateness of the season, the locality, and the lines the hardware dealer himself desires ‘to ifeature. It is often a good stunt to feature household articles, labor-saving devices of one sort and another. It is difficult to get household help, either in the urban communities or on the farms, and anything in the labor-saving line will be interesting. The fall fair represents an ex- cellent opportunity to distribute ad- vertising literature. This distribution should, however, be made _intell- gently. Every fall fair exhibitor is familiar with the small boys who go from booth to booth begging souvenirs, fans, color cards, and the like. As a rule the matter so placed is dropped in a short time, or discarded soon after reaching home, and never gets to a real prospect. While it is desirable to be courte- ous and attentive even to children, it does not pay to load them down with expensive advertising literature. Where the hardware dealer himself gets up the advertising matter, it is an expensive undertaking; and where the manufacturer supplies booklets, color cards. etc. it is hardly fair to be generous to the youngsters at the manufacturer’s expense. Rather, it will pay to have a good salesman at the ‘booth to talk to people seem interested in the goods on display, and to hand out who printed matter with discretion, to such as seem really interested, or are old enough to be likely pros- pects. If possible, it will be a good stunt for the hardware dealer himself to be on hand in order to meet his customers, particularly his country customers, personally, at least while the fair is at its busiest. If he cannot be there, one of his best salesmen should be at the fall fair booth. The fall fair represents a good opportunity to get a line on new prospects; and a good salesman can do a lot at the time to interest such people! More than that, efforts should be made to secure additions to your regular prospect list. Get the names and addresses of people who are interested; jot them down at the time; and make use of them afterward in your advertising and follow-up campaigns. If you put on a fall fair exhibit, take time to plan it beforehand. Visit the main building or wherever else you secure space, size up the space, and plan your display to take the fullest possible advantage of what space you have. Then, too, see that everything is arranged and set up well in advance of the real open- ing of the fair. The time during which you have to get results is limited to a few days; so you should plan to make the most you can of it. It will pay to map out your dis- play on paper before you attempt to put it together. Incidentally, do what you can to Promote the succesg of the falt fair itself. The better the fair, the bigger the crowd, the better advertisement your exhibit will be; and, more than that, any little time you give to the direction of the fair will bring you into contact with the agricultural community or at least its leaders and help in this way to advertise you. Victor Lauriston. —~2-»___ Are Galvanized Iron Vessels Dang- erous? Do not allow food or drink to even a short time in a galvanized iron vessel, and do not use such a utensil in making pre- serves or jellies or as a container for cider or other fruit juices, is a warn- ing issued by officials of the Bureau of Chemistry, United States Depart- ment of Agriculture. Some of the zinc with which the ‘bucket or utensil is galvanized probably will be dissolved and will not only give the food an unpleasant taste, but is very apt to cause sudden and intense illness. A recent instance of poisoning ap- parently resulted from the presence of zinc in food. Twelve men at the Guam Naval Station each drank a bottle of root beer and immediately began vomiting. Chemical examination of the con- tents of three bottles transmitted to the Bureau of Chemistry for analysis disclosed the presence of substantial quantities of a salt of zinc in each bottle. It is the opinion of the stand for officials that even one-half the con- tents of one of the bottles would have caused vomiting. The sale of bottles from this shipment has, of course, been stopped, and an_ inves- tigation started to definitely locate the source of the contamination with zinc. Experiments carried on by Federal chemists with quantities of lemonade, orangeade, milk, carbonated water, Washington City tap water and dis- tilled water held over night in gal- vanized iron (buckets proved that zinc contamination occurred in each The officials, therefore, warn against the use of such utensils as containers for food or drink. This is a tip to hardware dealers to secure a good sound guarantee from the manufacturers from whom they purchase galvanized iron ware. Case. ——_+--___ Novel Umbrella and Parasol. Umbrellas for men and women are reported as selling well by one house, which is featuring especially an um- brella for men which is at least three inches wider when open than the usual type. It has a frame nickel plated, very strong and very light. It comes in all qualities in gloria and silk. A novelty which is selling well is a folding parasol, in silk of various colors. When folded it is only eighteen inches long, and comes in a leatherette case. The tips are of amber. ——+~->___ Don’t get mixed up in your buying, and think you are buying for the needs of your business when you are really speculating. et A If there is any really easy way to success, no One has ever: yet discover- ed it. The easiest known way is by hard work. REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 for Grocery Stores No. 64 for Meat Markets No. 75 for Florist Shops _McCRAY REFRIGERATOR CO. 2344 Lake St., Kendallville, Ind. LOOK We print 450° sales books with your business card for $3.50 cash with order Delivery in one week Write for particulars and samples. We make all styles and sizes, prices on request. BATTLE CREEK SALES BOOK CO R-4 Moon Journal BI Battle Creek, Mich, We are manufacturers of Trimmed & Untrimmed HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL-KNOTT COMPANY, Corner Commerce Ave. and Island St. Grand Rapids, Mich. “NOT AN IMITATION JUST A WONDERFUL CREATION” TO SPREAD ON BREAD One Trial Convinces I. VAN WESTENBRUGGE DISTRIBUTOR Grand Rapids Muskegon R. & F. Brooms sun Also B. O. E. LINE nak ) = ; Prices ¥ Special _. $ 8.00 = No. 24 Good Value 8.75 No. 25, Velvet __ 10.00 No. 25, Special __ 9.50 No. 27, Quality__ 11.00 No.22 Miss Dandy 11.00 No. B-2 B. O. E. 10.50 Warehouse, 36 Ib. 11.00 B. O. E. W’house, da ih 2 10.50 Freight allowed on shipments of five dozen or more. All Brooms Guaranteed J Rich & France 607-9 W. 12th Place CHICAGO, ILLINOIS Michigan State Normal College Opened in 1852 EDUCATIONAL PLANT Campus of one hundred acres. Ten Buildings with modern equipment Training School, including Elemen- tary and High School Depart- ments, CERTIFICATES AND DEGREES Life Certificate on Completion of Two Years’ Curriculum. A. B. and B. S. (In Education) De- grees on completion of Four Years’ Curriculum. SPECIAL CURRICULA Home Economics, Kindergarten, Physical Education, Public School Music, Music and Drawing, Draw- ing and Manual Arts, Commercial, Rural, Agriculture, Special Edu- cation. Normal Music Piano, College offers Organ Conservatory of courses in Voice, and Violin. Fall Term Begins, September 25, 1923 Write for Bulletin. Cc. PR. STEIMLE, Registrar. Ypsilanti Michigan Sots UWP Prwe b te ARKANSAS CITY, KANS_. + BlbePouar searf lol 4 hen Se Polar Bear Flour Can Always be sold at a profit. Quality in the Bag Brings Repeat orders. J. W. HARVEY & SON, Central States Managers Marion, Ind. A MONEY MAKER pee Wares 24 MICHIGAN TRADESMAN September 12, 1923 ee i HOTEL ROWE =F z= - eee GRAND RAPIDS NEWEST HOTEL 44 -, . Sees 350 Rooms—350 Servidors—250 Baths ae ETE COMMERCIAL oe tt ORDEN HOTEL CO, C. Holden, ‘Mgr 7“ oe = on A Sie SS mT Ya 2 The Center of Social and Business Activities Y es Sh THE PANTLIND HOTEL ' Ue a SES. Everything that a Modern Hotel should be. Lansing Traveler Makes Auto Trip to Pacific Coast. Lansing, Sept. June we promised Mr. 11—Sometime in Stowe to write for the Tradesma na brief account of a proposed automobile trip to California via the Northern route as far as Seattle, then South almost to the border line of Mexico. We had two primary objects in making this trip, business and pleasure. The trip was planned to require a month or six weeks to complete, and according- ly my brother and I left Michigan July 19 with a full tourist camping outfit, securely loaded in and on an old wornout Dodge coupe which we purchased a few days previous. It is not our object in this letter to give Tradesman readers a full account of the many wonderful things we saw enroute, which included a trip to Yellowstone Park, ‘but to comment briefly on a few of them and to de- scribe modestly the route taken. Owing to a severe case of homesick- ness which developed the third day out in the other member of our party, who had scarcely been away from home for more than twenty-five years and the complications ‘which resulted from it, nearly all of the business was neglected and many points of interest were passed which otherwise would have been visited. We started with tires the best that money could buy; and while we had no blowouts or wornouts, we were singularly unfortunate in the way of numerous punctures, all save one being caused by tacks which another tourist uncomplimentary remarked were continually being rattled out of fords. Almost everywhere we found splen- did camping grounds, many of which are equipped with hot and cold show- er baths, sanitary toilets, community kitchens, reading rooms and nearby provision stores. Many such grounds exacted a privilege fee, but this never exceeded 50 cents per day. Usually an attendant registered your name, make and number of your car, start- ing point and destination. We wish, by the way, to make favorable men- tion of the courtesy and _ privileges extended at Camp Washington, Chico, California. We traveled en route, including de- ours and sidetrips, all told, 4680 miles ‘nd used 196 gallon of gasoline, mak- ig an average of approximately 23.8 miles per gallon. Our average cost of gasoline per gallon was a trifle over 24 cents and ranged from 32 cents in parts of Montana to 14 cents in parts of California. We found only three stretches of route outside Yellowstone Park where’ gasoline could not be obtained in distances of forty miles and usually such sup- plies were less than ten miles apart. With one exception we had no mechanical difficulty worthy of men- tion. This occurred in crossing the bad lands of Montana and was caused by attempting to crowd the old bus too hard on a hot day. The penalty was an enforced stop-over of two days at Miles City and some new valves and the others reground at a total cost of $8. 70. We attempted no record drives in any one day and the distances between our camping places usually varied according to road conditions and our tire troubles cae nam pe nt ne ene ma ee eS RE We struck the Yellowstone trail at St. Paul, Minn. This is plainly mark- ed from there to Seattle and with but few exceptions we followed it. We camped at Buchanan, the North end of Chicago; Madison and Lacrosse, Wis.; Hastings and Montevedio, Minn.; Aberdeen and Mobridge, S. Dak.; Bowman, N. Dak.; Miles City, Forsyth, Laurel, Livingston, Three Forks, Drummond and St. Regis, Montana; Coeurd’Alene, Idaho; Wilson Creek and Tacoma, Washing- ton; Roseburg, Gregon; Canyon Point, Chico, Oakland, Paso Robles and Los Angeles, California. We visited relatives at Thorpe, Washington and Portland, Oregon, which required some little time and relieved us of camp duties. From Livingston, Montana, we went South fifty-five miles and spent one full day and a good portion of two others in Yellowstone National Park. The writer would very much have liked to spend a week or ten days there; but to do so would have brought about a split in the party, for reasons above mentioned. There are four entrances to this beautiful and extensive park, one on either of the four sides and Government roads of more than 200 miles in extent have ‘been built, lead- ing to nearly all points of special interest. Spacious and well appointed hotels are located within and at var- ious points for the accomodation of visitors financially able to pay the prices, and many large motor busses ply between them, stopping a limited time at nearly every point of interest that visitors may wish to see. A charge of $7.50 is made for each car entering the park through cither of the four entrances, and this fee permits all the occupants, regardless of how many, to all the privileges of the park for the entire season, sub- ject, of course, to the park rules which are conspicuously posted on every road. No firearms of any kind are allowed to be taken into the park. Deer, elk, mountain sheep, various species of bear and other native animals are numerous and more or less tame and approachable. A tour- ist camp next to ours was one night robbed of its supply of bacon by a bear whose taste for such feed over- came whatever bashfulness or scruples he may have had prior to the time the scent of it tickled his sensitive nostrils. A greater portion of this park is densely covered with timber in its primitive state, other than the nar- row ribbon like lanes where it has been cut away for the purpose of building roads. In traversing the route thus built, the tourist crosses the continental divide twice, and the lake or headwaters of the Yellowstone river covers approximately 150 square miles and is over 8700 feet above the sea level. Its beauty and grandeur can be fully appreciated only by a personal visit. The summit of Mount Washburn can be easily reached if you have a good car, plenty of time and use the low gear. Snow was still there in considerable quantities at the time of our visit, and from this point we had a panoramic view seldom equalled in any country. All Government built roads are suf- ficiently wide to permit the passing of cars except in a very few ASL TSAO IE aaa Rooms $2.00 and up. With Bath $2.50 and up. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away Rooms, duplex bath, $2 Private Bath, $2.50, $3 Never higher 7 Dea aw RE PROOF A Te Onehalf block fost Bie §8=60of the Union Station GRAND RAPIDS NICH CODY HOTEL GRAND RAPIDS 1.50 up without bath RATES { $3) ud with bath CAFETERIA IN CONNECTION Hotel “Whitcomb Mineral "Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Livingston Hotel GRAND RAPIDS European Rates $1.25 to $2.50 per day OCCIDENTAL HOTEL FIRE PR CENTRALLY LOCATED Rates $1.50 and up EDWARD R. SWETT, Mgr. Muskegon s-s Michigan CUSHMAN HOTEL PETOSKEY, MICHIGAN The best Is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates able. WILL F, JENKINS, Manager. reason- Stop and see George, HOTEL MUSKEGON Muskegon, Mich. Rates $1.50 and up. GEO. W. WOODCOCK, Prop. CHINNICK’S RESTAURANT 41 IONIA AVE. Just North of the Tradesman Office eee apenas CHICAGO $3.95 Graham & Morton Freight and Passenger Line MICHIGAN RAILROAD BOAT TRAIN—Daily except Saturday and Sunday 9:00 p. m.; Saturday 1:00 p. m. and 10:00 p. m.; Sun- day 10:00 p. m. Grand Rapids Time. Freight Station Telephones—Citz. Front and Fulton 64241 Bell M 3116 For Information Tel. Citz. 4322 Bell M 4470 ND " BARLOW BROS. Grand Rapids, Mich. Ask about our way ral 7 mm 7 September 12, 1923 places. The hot springs and geysers are numerous and range from the small constantly bubbling and sizzling variety to the mammoth spouters which are active intermittently, merely steaming and gurgling for a Period of time, which varies in dif- ferentindividual geysers from an hour or so to fourteen or fifteen days, then spouting vast quantities of boil- ing hot water to a height of several hundred feet for a time varying from a few seconds to several minutes. It is worth while for any red-blooded American to save his nickles ‘and dimes, if need be, and at least once in his lifetime ‘visit Yellowstone park. The trail through Montana, North and South Dakota, we found, as a rule, to be more or less rough, and in places where rain had recently fallen they were slippery and some- what difficult to travel on this ac- count. We came through without serious difficulty, ‘but we assisted several cars back into the road which had simply sliped off into the ditch and were unable to move under their Own power. The North highway to the coast is being continually im- proved, but it will require several vears at the present rate of recon- struction to make it all that might be termed good. We are inclined to believe that the most difficult and dangerous part is the pass through the Bitterroot mountains over what is known as the “camel’s hump.” This seemed like five miles of crooks almost Straight up, and then the same dis- tance and conditions down. The road in many places is too narrow for more than one machine and frequently it is 200 to 300 feet to the rocks below if you drive more than two feet from exactly where you should. Many of these narrow places are not protected at all, and cars may pass only at points where the road has been widened for this express purpose. In meeting at such places the as- cending car has the right-of-way; but it is not always that the occupant of the descending car is willing to ad- mit it. This happened once in our grind over the “hump.” We passed a turnout point with the ledge clear, so far as we could see ahead, and a descending car had done the same thing farther up. Consequently we met head on with no possible chance of passing unless one or the other backed up to the turnout. Our friend in the descending car was nervous and positive that he never could back up that distance without going over the edge to the rocks below, so we backed down to the turnout and let him past. There is one place on the downward slope (Westward bound) where there has been built what is called the switchback, be- cause the turn is too sharp to be made with cars of ordinary wheel- base. This however is fairly well protected with a strong railing. The pass, as a whole, can be made with comparative safety if plenty of time is taken and due precaution used, but it is no place for a_ reckless driver. In Idaho our route led us through the great Government forest tre- serve, which must be seen to be ap- preciated. It is said that it never fails to bring expressions of admira- tion from those who are fortunate enough to travel through it. Equally beautiful and grand is the great timb- er belt of Washington as we roll up and down the easy grades of the Cascade mountains. From Seattle to Portland the Paci- fic highway is all paved except about torty miles which they are now work- ipg on, consequently it was necessary to detour over rough but solid roads. from Portland to the Oregon-Cali- tornia line all is paved except a few stretches now under construction. “eom Ashland to the line in the “iskiyou mountains is another steep ~rade of several thousand feet in a tew miles. From there to Redding California there are but few stretches MICHIGAN TRADESMAN of pavement and the distance is over gravel roads somewhat rough from extensive use and the small amount of maintainance work; but from Redding to the Mexican border it is all paved, a distance of abaut 800 miles. EH. DBD: Ballen. Items From the Cloverland of Michigan. Sault Ste. Marie, Sept. 11.—This is the big fair week here and from all accounts it is going to be the best ever. Excursion rates on the rail- roads will bring many visitors to the city. This being the first year for the night entertainments it will in- crease the attendance. The added at- tractions and enlarged space in th new buildings erected this year will afford the merchants a greater dis- Play. Special train service to the grounds will carry those that do not travel via auto, so if the weather man is a good fellow and will stop the rain for a few days, the directors will do the rest. Cheap umbrellas last the longest. Carry one and no one will take it by mistake. The home coming week which was celebrated here in July brought back another good Sooite, Dr. Charles Mc- Candles, of Chicago, where he has sbeen a successful dentist for a num- ber of years. After looking over the old home town and its advantages and pleasant surroundings, the op- portunities and the difference in liv- ing expenses, as compared with the larger cities, he will again locate here, opening offices in the Gage block, formerly occupied by the late Dr. Springer. Mrs. McCandles was born here and they have many friends who wish them every success in the gool old Soo. A social lion is one who thinks he is the cat’s whiskers. A. LaBlanc, formerly manager for the A. & P. store, at St. Ignace, has been transferred to the A. & P. store here. Dr. Wesley France, Professor of Chemistry at the Ohio State Uni- versity, at Columbus, is visiting his parents, Mr. and Mrs. Joseph S. France. When one of his friends asked him how fireflies work, the Professor said that fireflies are really not flies, but beetles. The light Droducing organs are just inside the lower wall of some of the last seg- ments of the C abdomen, the seg- ments involved depending _ow the species. The “lamp” consist of a substance termed luciferine and the light is produced by the oxidation of this substance. Warren Plumer, formerly salesman for the Cloverland Milling Supply Co., at Gladstone, has resigned to ac- cept a similar position with the Wash- burn-Crosby Co., of Minneapolis. He expects to reside at Escanaba. Photographing the eclipse from an airplane 20,000 feet high eclipses anything so far. William G. Tapert. ss —_—_—o- Remedy for Toothache. A bad toothache may be relieved quickly by means of a mixture of equal parts of benzyl alcohol and chloroform. A few drops of the mixture are placed on a piece of cotton wool, and _ the © saturated material is inserted into the tooth cavity. The action of the medica- ment is almost instantaneous and lasts for quite a long time, which is not the case with any other medica- ment, with the exception of cocaine. —_>--_____ Preserving Rose Water. The Pharmacopoeia directs that stronger rose water be kept in a bottle stoppered with cotton, and this same precaution taken with other aromatic waters, as cinnamon, pep- permint, etc., will be found to add greatly to their keeping qualities. GONE TO HIS REWARD. Death of W. A. Rindge, Veteran Shoe Salesman. William A. died at the family residence, 227 Charles avenue, last Friday morning, after an illness covering about Death was due to hardening of the arteires, Rindge two months. attended by other complications. The funeral held at the Monday afternoon, conducted Rev. C. W. Merriam, pastor of Park Congregational church, with organization Mr. Rindge had afhliated about forty years. The house filled with and friends of the deceased and the floral was residence by which been was relatives offerings were numerous and_=ap- propriate. Mr. Rindge was born in Grand Rapids, July 19, 1857. His father was of English descent, while his mother, whose maiden name was Anderson, was of Scotch descent. He attended the public schools of Grand Rapids until 15 years of age, including one year in the high school, when he dis- continued his school work.to take a position as clerk in the retail shoe Store of L: J. Rindge & Co., with whom he remained about seven years, in the meantime working up to the position of head clerk, the last two years keeping the books and do- and ing the collecting for the firm. He then accepted an offer from the wholesale shoe house of Rindge, Bertsch & Co. to go on the road, taking the nearby territory, which he covered for forty consecutive yeas for that house and its successor, Rindge-Kalmbach-Logie & credit to himself, house and trade. The fact that he was stronger with his Co. Peomt to hs with with his with satisfaction to trade when he retired from the road three years ago than at any time in the past serves to show the sturdy good sense and_ energetic effort he employed in exploiting his territory. He soon came to be re- garded in the light of a personal friend by most of his customers and his visits to his trade partook quite as much. of the social as the busi- ness feature. Thirty-five years ago Mr. Rindge purchased the boot and shoe stock or N. |. Clack, at Ovid, which he conducted under the style of C. D. Sherman & Co. for about a quarter of a century with marked success. Mr. Rindge was married May 10, 1887, to Miss Mary Bishop, who sur- vives him. They had three children —Geraldine, now married to a gentle- man named Harlow and who resides in Massachusetts; Warren, who is an architect, is married and resides at 1232 Hope street; Kenneth, who is also an architect and resides with his mother on Charles avenue. Mr. Rindge was one of the most unassuming men in the ranks of the traveling fraternity. He never engaged im 4 controversy with a _ customer, landlord or conductor; never had a serious railway accident; never had a runaway in which he did not land on top; never missed an appointment where the interests at stake were of paramount importance; never had a misunderstanding with never missed an opportunity house; to at- his 25 a en tend church or cast the weight of his influence for good morals, good goy- ernment of and the general betterment short, Mr. Was always found arrayed on the side mankind: in Rindge r ae eae OF Fight thinking having been and right adherent of Who believe in Ziving six- doing, an ardent tne 1 Class teen ounces to the pound, paying 100 on the dollar and ' that no cénts SO conduct- himself need he 1 Ing 1 man ashamed to own him as a brother and a friend. —_—-2______ Gabby Gleanings From Grand Rapids. Grand Rapids, 11—John B Olney, traveling representative of the \merican Founders Co. ot .4 new Essex coupe, was run into by a ford car at Johns recently. The driver of the lizzie, when he saw the damage Sept. m Type Chicago. drives a which St tin his car had done to the rear fender of the Essex, got out, gave Mr. Olney his lame and address, and said, Have it fixed up and send me the bill. Post 4, 7. PF. A, will hold tS an- nual picnic at Ramona on Sunday. Uhe exercises start at Il a. m and continue ail day at Huber’s summer garden. George Fritz, chairman of the sports committee, promises a lot ot new stunts and Clarence Williams collected a truck prizes, donated hy has load of real ze members who are helping to make this the biggest and Dest picnic ever held by the Post. [. R. Holman, Manager of the Mc- Fadyen’s Pure Food Stores, left yes- terday for New York. where he will spend a week with Mr. McFadyen in Inspecting the. chain store systems in England. New Benj. Krause put in last week key, calling on (Hirth, Krause Co.) in and around Petos- the customers of his house. He left Mrs. Krause and _ his son, Leonard, in Petoskey in order to enadle the lad to secure 1mmunity from a serious attack of hay fever. _—__22--e-—__.___ Does Not Think it Would Help. The view that sales of women’s ready-to-wear garments might be in- creased quite substantially by a more marked divergence between the gar- ments and for used for business street semi- not concurred in by M. Mosessohn, Executive Chair- wear and those designed formal, occasions is man of the United Women’s Wear League of America. In a recent statement Mr. Mosessohn set forth his views in the matter, the most im- portant point made being the inability of the great number of women who have entered life in the last few years to devote the time to dress and to the study of busines it that they gave when they had less serious things on their minds. Summing the matter up, Mr. Mosessohn said that a com- promise between the two types of apparel, rather than divergence, is what is really needed to bring the women’s garment ‘business to its highest point in these strenuous times. —_—_~~¢ __ There never was a time when it was more important to read your trade paper carefully. Yoy need to keep informed on changes all along the line. ——_2-- ____ The merchant who is all the time complaining about what the mail order houses do to his business has no time left to plan what he can do to the mail order business. MICHIGAN _ ~ . — \ 2S ca ee ~ —— Pr DRUGGISTS SU — 7 = eo C.€ Mich. State Pharmaceutical Ass’n. President—George H. Grommet, De- troit. Secretary—L. V. Middleton, Grand Rapids. Treasurer—E. E. Faulkner, Middleville. Executive Committee—J. A. Skinner, D. D. Alton and A. J. Miller. Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice - President — Jacob C. Dykema, Grand Rapids. Secretary—H. H. Hoffman, Lansing. J. A. Skinner, Cedar Springs. Oscar W. Gorenfio, Detroit. Claude C. Jones, Battle Creek. Director of Drugs and Drug H. H. Hoffman, Lansing. Next examination session—Grand Rap- ids, Nov. 20, 21 and 22. Stores— The Fountain’s Place in the Drug Business. Soda water began to come into general use about the year 1875. It is about as old as modern pharmacy and may have influenced progress. The drug to-day is very different from the chemist’s shop of 1880. It has many more side lines. Soda water itself is a side line, usually the most prominent one the store has. It started as an American drink and may be considered our national beverage. Of late years, however, it has spread all over the world. Canada, our neighbor, takes kindly to soda water, just as she does to baseball. There is a fair sprinkling of foun- store of tains throughout Europe. I have re- ceived a number of enquiries from China. The missinaries introduced soda water there. The growth in America took place well within the memory of men now active. We remember the counter fountain of 1880, which was merely an oblong made of marble slabs. Since then we have seen wonderful wall fountains and the advent of counter service. One fact is too often overlooked. If a drug store is only going to sell to people who are actually ill, its activities will be greatly curtailed. Stop and think this over. 2harmacy has a_ wider It sells preventives. It not only ‘helps to cure people they are ill, but keeps them from getting ill. It sells health, edu- cation, amusement, and refreshment. In soda water we find illustrated the last mentioned phase. This gives us solid ground on which to reach people who are not ill. As compared with other articles, soda water shows a profit, gross and net, as large as any. A young man opening a store in a neighborhood new to him may wait a long time before getting any volume of prescription business. The doctors do not know him. Among all races there is a tendency to turn the cold to a newcomer. This acts him at the start but in his when he is well province. when shoulder against favor established and other has to compete with arrivals. The fountain affords him an opening wedge, helps to pay his rent, and often keeps him in business while he is gaining a foothold. Make a gists. It is worth keeping in mind. We now pass on to the point where a druggist is actually established. The process of eating and drinking in public has its social side. People do not stand at the soda counter, gulp soda with solemn faces, and then pass out. Other scenes prevail. In comes a bevy of high school They order and consume their drinks with much pleasant comment and not a little girlish laughter. Men come in and exchange greetings. The young people of the town use the fountain as a meeting place. new note of this young drug- girls. Have you ever thought of this phase? It is important. Take a drug store in a town of medium size, or of any size, for that matter. The establishment which acts as a meeting place has an im- mense advantage. This social side looms up more prominently in a town of medium size, because every- body knows everybody else, as the saying goes. There is a_ pleasant atmosphere. Think this over. It will pay to do all you can to make the soda department a pleasant place for people to meet and exchange greetings. Consider the man who is waiting fo" a prescription to be filled. He can go to the fountain and order a drink. It takes time to prepare this drink. It takes time to consume it. This keeps him occupied. He can watch others. He does not become irritable or impatient. To bring this about is worth while. Children do not think of the serious affairs of life. It is well that they do not. They will have their troubles later. They think of candy, toys, soda water. The ‘fountain brings them to the store. They have money to spend and their business is worth having. Another point to bear in mind. The fountain carries with it ice cream, often sold in bulk and sent out. Also ginger ale, grape juice, and other bottled drinks. Stuff that you can sell for delivery outside the store should not be neglected. All this means extra ‘business. For some reason people like to patronize a store which seems busy. They like to go where the crowd goes. I will not take space to analyze this characteristic. It does TRADESMAN September 12, 1923 We all like to see young people en- joying themselves. It makes us think of our Own youth. Some dispensers exist and must be reckoned witr. The fountain helps to keep the store busy. Sometimes a man is successful and provide a low table for children, does not realize why he is successful. with tiny chairs to match. ; This He conducts his fountain a certain makes a big hit with the children. way because his ‘boss taught him It is like having a playhouse. They that way, and he does certain things talk about it among themselves, and without a ed why. It is better to bring others. The YOURE people like know why. Then you can strengthen the soda booth. They bring their the weak places and crowd on friends. extra steam where the going is good. On the other hand, a druggist lo- For instance, do the children like cated near a court house got very your store? Do you seem to get few young people, but found that more of them than other dispensers? lawyers were beginning to drop in. If so, encourage them. Study their So he provided some broad-armed ways. Note the drinks they order. chairs, capacious chairs built to car- Try to find out why they prefer ry weight. These chairs he aranged the other side of in two rows, facing each other. Lawyers and judges could sit there, drink soda, and discuss interest to themselves. The druggist your store. And the proposition hold good, of course. If you are not getting custom from the children, why not? Look for the weak point. Not infrequently you tried to make them _ comfortable. can find it in a few hours. Maybe More lawyers began to come in. one of your dispensers is so busy His establishment had its own social waiting on the flappers that he hasn’t side. Sometimes we get a boost from an “unexpected quarter. A druggist located near a big school was getting business from the The flappers but then any time for children. may be very attractive, business is business. Do the young people come to your some sandwich store? There are methods of interest- children. One day two of his “regu- ing them. A soda ‘booth, for instance, lars” came in with their father. The might not interest a staid old judge. druggist struck up a conversation 3ut a group of young girls can with him, and said he was glad tot have a lot of fun sitting around’ a _ have tne children come in every day, table in a soda booth. They giggle and so on. and chatter and have many secrets The father had this to say. to exchange. This does no harm. “T know you run a clean store and Binamis 5c anp10c BARS Pal O’ Mine Gladiator Picnic Bar By Heck Yankee Jack Honey Dew ARE SURE REPEATERS LOTS OF NICE NEW PENNY GOODS FOR SCHOOL TRADE STOCK UP NOW PUTNAM FACTORY GRAND RAPIDS, MICH. matters of EAHA DE | TTT TT I -G F GRAND RAPIDS NEW MILLION DOLLAR REGENT THEATER MMM ytd oe PHCTOPLAYS of DISTINCTION SUNDAY AT. 1-3-5-7-9 SS, SAT “2 Ww EEK DAYS :30-7- ry ~ cxestent “0 BOND AVE. PRESENTING 20 PIECE ORCHESTRA ORGAN SOLOS NOVEL TIES—SURPRISES World Famous Motion Pictures Biss Lesa ‘ * {hte D a poaesie see j } gd a September 12, 1923 That is not places in this neighborhood. For that reason I have instructed my children to come to your place every day, and never go food. other wholesome true of SErve some anywhere else. I know their. sur- roundings will be good, and that is a point for parents to keep in mind.” The druggist thanked him. Then he put this boldly into a circular let- ter, sent it to parents, and doubled week. It visitor gave was quick to his sandwich business in a is still growing. His him an idea which he realize. Novel accessories will attract busi- ness. Fit your policy to your location. Some service. stores specialize on quick In an office building neigh- borhood the people usually get half an hour for lunch. Getting to the fountan, getting fed, and getting back on time keeps many of them on the jump. In some places you can see them standing in line, and the establishment with a rapid- fire service can frequently command a lot of business on this account alone. It is not difficult to get a reputa- tion STRAIGHT SIZE— for dispensing superior soda. ES This is another strong point in favor of having a soda fountain. And we all know what the automobile is doing ror the fountain. The soda pee . its place in a MANUFACTURED BY and that place is one of considerable importance. It can be made more TUNIS JOHNSON CIGAR CO. so. Soda water is getting more GRAND RAPIDS, MICHIGAN popular every year. ce ee : : SSS SSDS eee ee Wm. S. Adkins. ORV S QYeasts TO OZ THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN SCHOOL SUPPLIES Ink Tablets, Penholders, Composition Books, Pencil Tablets, Pastes, Glues, Inks, School Records, Penholders, Pens, Slates, School Blanks, Slate Pencils, Rubber Bands, Pencil Pockets, Chalk, Pencil Skins, Inks, Pencil Assortments, Fountain Pens, Blackboard Crayons, Compasses, Sharpeners, Chamois Erasers, Colored Pencils, Blotting Paper, Exercise Books, Water Colors, Pencil Pockets, Cardboard, Thumb Tacks, Paste, Pencil Clips, Water Colors, Dictionaries, Ink Erasers, Bristol Board, Library Paste, Blank Books, Rulers, Dusters, Mucilages, Sponges, Crayolas, Pencils, Lunch Kits, Banner Loosé Leaf Note Books, Pencil Boxes, Legal and Foolscap Paper, Dictionaries, Pat’s Pick, Michigan History, U. S. Civil Government, Pattengill’s Orthographies, Civil Government Primary, Michigan, Welchs School Registers. REMEMBER THAT SCHOOL WILL SOON OPEN SEND US YOUR ORDER TODAY HAZELTINE & PERKINS DRUG CO. Manistee Michigan Grand Rapids MICHIGAN TRADESMAN 27 -_ WHOLESALE DRUG PRICE CURRENT Prices quoted are Acids Boric (Powd.) --15 @ 26 Boric (Xtal) -.15 @ 25 €Carbouc:- . =. 49 @ 64 @itrie =.) 2: 62@ 70 Muriatic ____. 34%@ g Nitric 9@ 15 Oxalie —.. 20%@ 30 Suiphurie —_____- 3%4@ 38 "PArtavic. 22022 43 @ 55 Ammonia Water, 26 deg. .. 10@ 18 Water, 18 deg. _. 8%@ 13 Water, 14 deg. -. 64 @ 12 Carbonate ____._.. 20@ 25 Chloride (Gran.) 10@ 20 Balsams Copaiba ....... 60@1 00 Fir (Canada) -. 2 50@2 75 Fir (Oregon) -.. 80@1 00 Per 205 3 00@3 25 ‘Polu 223 2 25@2 50 Barks Cassia (ordinary) 25@ 30 Cassia (Saigon)... 50@ 60 Sassafras (pw. 40c) @ 40 Soap Cut (powd.) S0G. ee 15@ 20 Berries Cubeb 225 @ 1 25 Bish 2000 25@ 30 Juniper {2 7@ 15 Priecky Ash ______ @ 30 Extracts Iieori¢e 2 60@ 65 Licorice powd. _. 70@ 8v Flowers Arnica 222. 25@ 30 Chamomile (Ger.) 35@ 40 Chamomile Rom --_.. 2 50 Gums Acacia, Ist _...._ 5U@ 5 Acacia, 2nd __..-- 45@ 50 Acacia, Sorts -.. 22@ 30 Acacia, powdered 35@ 40 Aloes (Barb bow) 2o@ 4a Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 Asafoetida ---.- 65@ 75 POW. 20-2 00@1 2a Camphor ........ 1 20@1 30 GuIgIge@. 222006 @ iv Guaiac, pow’d -- @ 80 Kimo: _.. 2 @ 8 Kino, powdered__ @ 90 Myrrh 2. @ »0 Myrrh, powdered @ 90 Opium, powd. 13-70@13 92 Opium, gran. 13 70@13 92 Shellac... 90@1 00 Shellac Bleached 1 00@1 10 Tragacanth, pw. @1 75 Tragacanth -_.. 2 00@2 25 Turpentine -_--.. 28@ 30 insecticides Arsenic _...... 15 @ 25 Blue Vitriol, bbl. @ 1% Blue Vitriel, less 8%@ 15 Bordeaux Mix Dry 14@ 29 Hellebore, White powdered ...... 20@ 30 Insect Powder ~. 70@ 90 Lead Arsenate Po. 28@ 41 Lime and Sulphur Dey 10 @26 Paris Green -... 38@ 52 Leaves Buchu 2 1 50@1 60 Buchu, powdered @1 75 Sage, Bulk —___.. 25@ 30 Sage, % loose —__ @ 40 Sage, powdered_. @ 3% Senna, ‘lex. -... 75@ 80 Senna, Tinn. -_... 30@ 385 Senna, Tinn. pow. 25@ 385 Uva Ural 20@ 25 Olle Almonds, Bitter, true ...-.. 7 S0@T TS Almonds, Bitter, artificial ~.____ 4 00@4 25 Alinonds, Sweet, tue 80@1 20 nominal, based on market Almonds, Sweet, imitation ___ 60@1 00 Amber, crude __ 1 75@2 00 Amber, rectified 2 00@2 26 Anning — 20 1 00@1 25 Bergamont —____ 5 00@5 25 Cajepue 1 50@1 75 @assig, . 4 50@4 75 @aster 1 55@1 76 Cedar Leaf 1 75@2 00 Citronelia _.. __ 1 10@1 40 Cloves 2. 3 25@3 50 Coceanut 25 35 Cad Liver __ 1 30@1 40 @reton 2. 00@2 25 Cotton Seed ___. 1 25@1 35 Cubebs 2... 8 50@8 75 Higeron —.. 3 00@3 25 Eucalyptus -__.. 90@1 20 Hemlock, pure_. 2 00@2 Juniper Berries. 2 00@2 Juniper Wood__ 1 50@1 75 Lard, extra _... 1 35@1 Lard, No. 1 __.. 1 26@1 Lavendar Flow 4 50@4 75 Lavendar Gar’n 85@1 20 Eemon 1 50@1 76 Linseed Boiled bbl. @ 94 Linseed bld. less 1 01@1 14 Linseed, raw, bbl. @ 92 Linseed, ra., less 99@1 12 Mustard, artifil. oz @ 45 Neatsfoot —___ 1 35@1 50 Olive, pure -_.. 3 75@4 50 Olive, Malaga, yellow ...-.... 2 75@3 00 Olive, Malaga, green 2 75@3 00 Orange, Sweet_. 5 50@5 75 Origanum, pure 2 50 Origanum, com’i 1 009i 20 Pennyroyal -___ 3 00@3 25 Peppermint -._. 4 25@4 60 Rose, pure ____10 50@10 90 Rosemary Flows 1 25@1 50 Sandalwood, Ro 11 00@11 25 Sassafras, true 1 50 80 Sassafras, arti’l 1 00@1 25 Spearmint ______ 4 00@4 25 peer 22 1 80@2 05 Tansy 9 00@ 9 25 har, Se 2 5U@_ sh Turpentine, bbl. __ @1 08 Turpentine, less 1 15@1 28 Wintergreen, leat 6 00@6 25 Wintergreen, sweet brea 2 3 50@3 75 Wintergreen, art__ 80@1 2 Wormseed ____10 00@10 25 Wormwood 9 00@9 25 Potassium Bicarbonate _____ 35@ 40 Bichromate ___ 15@ 25 Bromide 45@ 50 Carbonate +. 30@ 35 Chlorate, gran’r 23@ 30 Chlorate, powd. OF Stal 2202 16@ 25 Cyamide 32@ 50 fodide 6. 4 61@4 84 Permanaganate __ 30@ 40 Prussiate, yellow 65@ 75 Prussiate, red .__ 1 45@1 50 Sulphate 3 Alkanet 2... Blood, powdered_ 30 40 Calamus 35 75 Elecampane, pwd .25 30 Gentian, powd._. 20 30 Ginger, African, powdered —_____ 25@ 30 Ginger, Jamaica 6U@ 65 Ginger, Jamaica, powdered _... 42@ 50 Goldenseal, pow. 5 50@6 00 Ipecac, powd. __3 00@8 25 Bieoriee 2. 35@ 40 Licorice, powd. 20@ 30 Orris, powdered 30 40 Poke, powdered 30 35 Rhubarb, powd. 85@1 00 Rosinwood, powd. 30@ 35 Sarsaparilla, Hond. grouna 1 00 Sarsaparilla Mexican, SrLQUNnG 60 Squtlia 22 35@ 40 Squills, powdered 60 70 Tumeric, powd. 17 25 Valeran, powd. 40@ 50 Seeds Amigg 0 35@ 40 Anise, powdered 38@ 45 Bid le. 13@ 16 Canary 10@ 15 Caraway, Po. .50 35@ 40 Cardamon 2 Celery, powd. .45 .35@ 40 Coriander pow. .35 27@ 30 Be ee 10@ 20 Benmnel -. 25@ 40 Mige 08%@ 13 Flax, ground __.08%@ 13 Foenugreek pow. 15@ 25 emp oo 8@ 15 Lobelia, powd. _... @1 25 Mustard, yellow. 15@ 25 Mustard, black _. 15@ 20 Ponpy 2. 22@ 25 Quince 22.2 1 50@1 75 Hape 222 15@ 20 Sabadilla, ....___. 23@ 30 Sunflower —.... 1%@ 16 Worm, American 30@ 40 Worm Levant -... @5 00 the day of issue. Tinctures Aconite @1 80 Aloes 22 q@i 45 ABINCH @1 19 Asafoetida _ @2 40 Belladonna _____ @1 26 Benzo = @2 10 Benzoin Comp’d @2 65 Buchy @2 65 Cantharadies ___ @2 85 Capsicum @2 20 €Catechu @1 75 Cimehona @2 10 Colchicum @1 80 Cuhéebs @3 © Digitalis @1 8¢@ nentiagn 1 36 Ginger, D 1 80 Guaiae 2 20 Guaiac, Ammon 2 00 lodima $ 95 Iodine, Colorless @1 50 ion, clo. 1 86 Mmg gi 40 Myrrh @2 50 Nux Vomica ____ @1 55 Optom ot @3 50 Opium, Camp. __ @ 8 Opium, Deodorz’d 3 50 Rhaberhb 7 33 70 Paints. Lead, red dry __ 144@ 14% Lead, white dry 144@ 14% Lead, white oil_ 144@ 14% Ochre, yellow bbl. @ 2 Ochre, yellow less 24@ 6 Putty 56@ 8 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4 Whiting, bbl. tout a : Whiting suo i LE. H. P. Prep. 2 80@3 00 Rogers Prep. __ 2 80@3 00 Miscellaneous Acetanalid ____ 474%@ 58 An U8@ 13 Alum. powd. and Sround .... 0o9@ 16 3ismuth, Subni- tate 22 3 85@4 00 Borax xtal or . powdered ____ o7@ 18 Cantharades, po. 2 00@3 00 Calomel 1 76@1 96 Capsisum, pow’d 48@ 55 Carmine -. 6 00@6 6¢@ Cassia Buds ____ 25@ 3@ Claves 2 47@ 50 Chalk Prepared. 14@ 16 Chioroform _— 57@ 6 Chloral Hydrate 1 35@1 8 Cocaine ... 11 60@12 2 Cocoa Butter ____ 5@ 7 Corks, list, less 40@60% Copperas _.. 249 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 48@1 63 Cream Tartar _. 38 46 Cuttle bone ______ 40@ 560 Dextrine 5 15 Beacons nace 5@ Dover’s Powder 3 50@4 00 Emery, Ali Nos. 10 15 Emery, Powdered 8 10 Epsom Salts, bbls. 3 Epsom Salts, less 3%@ 10 Ergot, powdered __ 1 60 Flake, White _... 15 20 Formaldehyde, Ib. 19@ Gelatine 1 25@1 5v Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. gi 3 ww o Glauber Salts less 04 Glue, Brown 21 0 Brown Grd 15 20 Glue, Glue, White ____27% 35 Glue, White Grd. 25 35 Glycerine 22 @ 40 Hops 65@ 176 lodimne .. 6 30@6 75 lodoform 7 60@7 85 Lead Acetate __ 18 25 Lycopodium ______ 60@ 75 Mace 220 @ 80 Mace, powdered 95@1 0v Menthol 35. 16 00@16 40 Morphine -___ 10 70@11 60 Nux Vomica 2. @ 30 Nux Vomica, pow. 17@ 25 Pepper black pow. 83 35 Pepper, White __ 40 45 Pitch, Burgundry 10 15 Quassig, 12 15 Quinine 2. 72@1 33 Rochelle Salts __ 28@ 35 Saccharine @ 30 Salt Peter. = 11@ 22 Seidlitz Mixture 30@ 40 Soap, green __._ 15 30 Soap mott cast, 22% 36 Soap, white castile Cane 2 50 Soap, white castile 7 less, per bar ____ @1 36 Soda Ash 3%@ 10 seda Bicarbonate 3 @10 Soda, Sal 2.) 03 038 Spirits Campnor 1 35 Sulphur, rol}... | 1¢ Sulphur, Subl 10 Tamarinds ___... 20 25 Tartar Emetic . 70 75 Turpentine, Ven. 50@2 25 Vanilla Ex. pure 1 75@2 35 Witch Hazel __ 1 47@8 06 Zinc Sulphate —. C@ 28 ing and are intended to be correct at are liable to change filled at market prices time of going to press. at any time, and country merchants will have their orders at date of purchase. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- Prices, however, ADVANCED DECLINED Canned String Beans Canned Wax Beans Canned Saimon Galvanized Pails Galvanized Tubs AMMONIA BROOMS Beef, No. 1, Qua. sli. 3 35 Standard Parlor, 23 lb. 8 00 Beef, No. 1, B’nut, sli. 5 10 aectc, 16 oz. 175 Fancy Parlor, 23 lb. 9 60 Beefsteak & Onions, s 2 60 Arete, 22 02. --_.. 275 Ex Fancy Parlor 25 Ib 10 50 Chili Con Ca., 1s 1 35@1 45 i KX L, 3 doz, 12 oz. 275 Ex. Fey. Parior 2% Ib 13 © Deviled Ham, Ks .. 2 20 Parsons. 3 doz. small 600 Tey 225 Deviled Ham, 4s .-. 3 60 Parsons, 2 doz. med. 420 Whisk, No. 3 _____ 275 Hamburg Steak & Parsons, 1 doz., lIge. 3 35 Omens, Mp. 1. 3 15 Rich & France Brands Potted Beef, 4 oz. _.. 1 40 Sisccies 800 Potted Meat, \% Libby 50 No. 24 Good Value .. 875 Potted Meat, 4% “Zibby 90 Mo. 25 Yetvet ._.... 10 06 Potted Meat, % Rose 80 No. 2, Speci —__ 950 Potted Ham, Gen. % 1 85 No. 27 Quality 11 00 Vienna Saus., No. 1 36 No. 22 Miss Dandy -. 11 00 Veal Loaf, Medium .. 2 80 No. B-2 6.0. Ee... we Warehouse, 36 Ib. —. 11 00 Baked Beans B.O.E. W’house, 32 Ib. 10 50 oo 16 of. --- : ” BRUSHES Climatic Gem, 18 oz. 90 ot ek, $e. 1 Soe FF = Solid Back, 1 in. ---175 Goiaer’ No. _- "-. 5 Pomted Ends 25 v2 “< ° ————— : Stove an Camp, smali es fe 119 Van Camp, Med. -...1 is Me 2 1 35 : Shoe CANNED VEGETABLES. No. 1 -~----~--------- = Asparagus. A eo 1s No A, Gren aoe at 18 4 25 BUTTER COLOR = = Wax “cans ~ia 704 6 _ 24, 3 ib. ____________ 550 Dandelion, _- ---- 459 Wax Beans, No. 10 __ 13 00 10 Ib. pails, per doz. 8 20 Nedrow, im << 88 oo Beans, 2s 2 00@3 75 = = pa. per on 3 . Green Beans, No. 10 13 00 - palis, per doz 0 CANDLES Lima Beans, No. 2 Gr. 2 Electric Light, 40 lbs. 12.1 Lima Beans, 2s, a oe BAKING POWDERS Plumber, 40 Ibs. --.. 12.8 Red Kid., No. 1 30@1 58 Puatine, t Beets, No. 2, < i 60 ; 46 Arctic, 7 oz. tumbler 1 35 Paraffine, 126 -----... 14 Beets, No. 2, cut 1 35@1 78 Calumet, 4 oz., doz. 95 Viking ~- 40 Beets, ae 3, cut 1 40 16 Calumet, 8 oz., doz. 195 Tudor. “ss, per box .. 30 ee = 2 St. i toot 1s Calumet, 16 oz., doz. 3 35 orn, No. 2, - 5 Calumet, 5 lb., doz. 12 75 CANNED FRUIT. —_ -* 2, — 1 6003 24 Calumet, 10 ib., doz. 19 00 Apples, 3 lb. Standard 1 75 on peg 40 , — 7 35 K. C., 10c doz oom 92% Apples, No. 10 —_—* 50@4 76 Hominy, No. 3 7 15@1 35 K. C., 15c doz. -__. 1 37% Apple Sauce, No. 2_20@ Okra No. 2, whole 2 00 . c - se ane : : Apricots, No. : 1 90@2 - Okra, No. 2, cut _.. 1 90 i, oe oe Apricots, Noe. 2. 5 feanas = ©. Soc dor _.. 4 © Apricots, No. tie 3 0@3 90 ae vee Soup 90 K. C., 86c doz. ___ 6 55 Apricots, No. © fe aekcooue. oo ” = x C., 16 tb. doz. _ 13 Blackberries, No. 10.__ 900 Mushrooms, Choice _.. 48 Queen Flake, 6 oz. _. 125 Blueber’s, No. 2, 1-75@3 50 Mushrooms, Sur Extra. Queen Flake, 16 oz. _. 2 26 Blueberries, No. 10_. 1100 Pegg, No. 2, EJ. 1 26@1 80 Queen Flake, 100 lb. keg 11 Cherries, No. 23 00@3 50 Peas, No. 2, Sift., Queen Flake, 25 lb. keg 14 Cherries, No. 2% 4 00@4 95 June is 10 moyal, 0c, doz _.._... mm Cherrice, No. 70 _ = 50 Peas, No. 2, Ex. Sift. Royal, 6 oz., doz. ._. 279 Loganberries, No. 2 — 3 00 | J, oe SOE ID Royal, 12 oz., doz...6 20 Peaches, No. 1 185 Peas, Ex. Fine, French 29 Bova 6 21 29 Peaches, No. 1, Sliced 1 40 Pumpkin, No. 3 1 45@1 75 Ryzon, 4 oz., doz. _.1935 Peaches, No. : 275 Pumpkin, No. 10 -___ 4 00 Ryzon, 8 oz., doz. _. 225 Peaches, No. 2%, Mich 325 Pimentos, %, each 15@18 Ryzon, 16 oz., doz. .. 495 Peaches, 2% Cal. 3 00@3 75 Pimentos, %, each ~ 27 Ryzon, 6 lb. "13 09 Peaches, No. 10, Mich 775 Sw't Potatoes, No. 2% 1 35 Rocket, 16 oz. dos. 125 Fineapple, 1, sliced _- 210 Saurkraut, No. 3 1 36@1 50 E - Pineapple, 2, sliced _. 3 50 Succotash, No. 2 1 60@2 36 Pineapple, 2, Brk slic. 3 00 Succotash, No. 2, glass 3 46 BLUING Pineapple, 2%, sliced 4 50 Spinach, Ne. Lo 1 10 Pineapple, No. 2, crus. 250 Spinach, No. 2 1 20@1 35 Mai Original Pineap., 10, cru. 11 50@12 00 Spinach, No. 3 1 85@2 00 ? Pears, No. 3 Te -8 25 a ie: 19 a 6 a Pears, ° covcus © 80 omatoes, No. concenees Peet Te Be. 3. Tomatoes, No. 3 1 90@2 35 eee No, 2% 3 00 ‘omatoes, No. giass 2 8 ie Crown Capped = BaSnberries No, 3, bik. 3.25 Tomatoes, No. 10° ----7 50 _ §5 Raspb’s, Red, No. 10 9 75 1 - doz, We Os Fs nak a CATSUP, (ie 6 2 dz. 15c, dz. 1 25 Rhubarb, No. 10 _._6 25 B-nut, Small _..____ 1 60 (Su, 6? : Lilly Valley, 14 oz. -_ 2 25 CANNED FISH. Ijbby, 14 of =... a Clam Ch’der, 10% oz. 135 Libby, 8 oz. ...-_.___. 1 6@ BREAKFAST FOODS Clam Ch., No. 3 3 00@3 40 Lilly Valley, % Pint 1 6 Clams, Steamed, No. 1175 Paramount, 24, 8s _... 1 45 Cracked Wheat, 24-2 385 Clams, Minced, No. 1250 Paramount, 24, 16s __ 3 40 Cream of Wheat ---. 690 fFinnan Haddie, 10 oz. 3 30 Paramount, 6, 10s -. 10 00 Pillsbury’s Best Cer’l 220 Clam Bouillon, 7 oz. 2650 Sniders, 8 oz. _____ 1 85 Quaker Puffed Rice-. 5 45 Chicken Haddie, No. 1 276 Sniders, 16 oz. --._- ~s% uaker Puffed Wheat 4 30 Fish Flakes, small _. 135 Van Camp, 8 oz. --.. 1 75 uaker Brfst Biscuit 19° Cod Fish Cake, 10 os.185 Van Camp, 16 oz. — 2 75 Ralston Branzo ee 270 Cove Oysters, 6 oz. 1 75 Ra Iston OOF lar¢ ae 3 60 —_— a ee | ved cute tee SAUCE. 35 ce Shrimp, No. 1, aa ’ Saxon Wheat Food -- 3 75 Seraen ¥% Oil, key-. 5 50 Sniders, 8 oz. ________ 2 35 Sardines, % Oil, k’less 4 75 Lilly Valley, % Pint 2 25 Sardines, % Smoked 6 25 Salmon, Warrens, %s 2 90 OYSTER er Salmon, Red Alaska. 2 85 Sniders, 16 oz. - 3 35 Salmon, Med. Alaska 1 85 Smiders, 8 oz. ~-.._-- 2 35 Salmon, Pink Alaska 1 65 Sardines, Im. %, ea. 10@28 CHEESE Sardines, im, %, en. O68 Boqutort 52 Sardines. Cal. _. 175@2 10 Kraft Small tins -_-. 1 70 ‘Tuna, %. Albocore .. 95 Kraft American -_--_ 1 70 Tuna, 4s, Curtis, doz. 2 4 oe — 2 gl orn ; . Shred. Wheat Biscuit 385 ‘Tuna, %s Curtis doz. 3 5 ee. ee . Tha F Tuna, Is, Curtis, doz. 700 Roquefort, small tins 2 50 —_ ae ee i= 7 Camenbert, small tins Pag y CANNED MEAT. Back 2 Gra sae i 3.80 Bacon, Med. Beechnut 2 40 Wisconsin Flats -_--_- 30 aoe Nuts, 105 276 Bacon, Lge. Beechnut 4 05 Wisconsin Daisy ---- 30 Postum Cereal, 12s .. 225 Beef, No. 1, Corned -. 2 25 Longhorn ----_--__-_- 30 Post Toasties, 36s _. 2%) Beef, ae 1, Roast _. 260 Michigan Full Cream 28 Post Toasties, 24s __ 285 Beef, N Rose Sli. 175 New York Full Cream 31 Post’s Bran, 348 ....270 Beef, No. % Qua. Si. 318 Sap Sago ----....--. 30 CHEWING GUM Adams Black Jack -_. 65 Adams Bloodberry --.. 65 Adams Calif. Fruit _.. 65 Adams Sen Sen -..... 65 Beeman’s Pepsin ------ 65 Boertnat 20 70 Dovmmmeraast 65 Jmece Pret 2 Peppermint, Wrigleys.. 65 Spearmint, Wrigleys -. 65 Wresyes ©-K 65 a 65 Tenperry 2 65 CHOCOLATE. Baker, Caracas, %s -. 37 Baker, Caracas, 4s ~. 35 Baker, Premium, %s ~. 37 Baker, Premium, \%s .. 34 Baker, Premium, %s ~.. 34 Hersheys, Premium, %s 35 Hersheys, Premium, \s 36 Runkle, Premium, %s_ 34 Runkle, Premium, ‘4s. 37 Vienna Sweet, 248s _..17 COCOA, Bakers %s 49 Besere ee 36 oO a ee 4a Base, © ib. 225 5 Le 32 Droste’s Dutch, 1 Ib.__ 3 00 Droste’s Dutch, % Ib. 4 75 Ib. 2 00 Droste’s Dutch. is Hersheys, {se — Hersheys, %s -_-_ ANCE louwney, 4S 40 iowney, %sA 2. — 40 Lwwney, ss 3 Lowney, 5 lb. cans -... 31 Van Houten, %s ._.. 75 Van Houten. %s -.-... 75 COCOANUT. 8, 5 lb. case Dunham 50 “ 6 sss Re os ---- Baiaae, ast Ib. ret c bbls. — = Feet ys segs 100. bo Se 4 90 STARCH 90 Rochester, "Ne a oa ae : 20, 1 Ib. -- 6.9 4 bbis., 35 ----------- 2 G etheart, 100 1 _.. 4 3 Kin Corn ere So. 2, doz oe % bbis. Ibs - 215 randpa T box gsford, 40 tayo is ae. 9 @4 - 50 : }t bbls. -------------- 406 | andes. eo 50 sm. a‘ Powdered, be ie. ity . per doz. __ oz. 2 00 ee Trilby. | Tar a9 tee 3 35 on «a Ib. pki _----- 03% viddeaneuane ” Ki a vy, < ’ Sream, 48- yes, — W Le 15 we ita o 12¢ sel aa 4 00 Quaker, 8-1 -------- - : @6 Bustcia oe % eh 40 Ibs) 90 Williams ne Bar, 9s oo Ar Sis a 7 I mie hecdies band a 80 Ibe 1 60 P » per do : AVEO, 45 1 s Ss : 3ushels andles : . oe roct z. 43 ATs aS Ib. pkgs : Ss, narrow band, 1 Elon? eo ¢ a ee oe Gamble. Argo, 85°Ib. a 90 Eusheld oa " i Gold Brer Beet. a ie Chines, 80, 12 assorted Silver Giosa pkgs. 4 74 Maskot wide hand | 00 He. 6 & Rabbit tee ae ie ee oN 30 ae ie ca Blastic rig los ic a Marke . drop Sp eg 2 10 No. 5 ge pans to case 5 oo Shee s, Ss oe hey. I , Oe Tiger - 64 pkgs ae TAY M. ‘ke , elaine ee 20 Re: ot es oe ops tke FOr OD Tory. 1100, 6 oz ee foer a0 22533 Splint, 1 single handle | 90 Noe. ite 3 jae ig 6s 2° 00 rory, 50, 10 on. 10 8a , 5 Splint. UU 1 40 E36 6 to es. 5 85 oe Ne - 10 8: a ae CG 36 cans to cs 4 a Fancy Heart” Pa Soap Pik: Je & 50 Splint medium Oe No reen Brer R a 2? Blue Ros aid __ a vory Soap s., 100s 8 4 email 7 50 No. 10, 6 cans ¢ — Blue Rose ----------- wy Coe, Oe Fiks., 50s 4 _ Be Ch -- 6 50 oak a aang ; re er - a 100 oo . 3 7 Barer ; gal., No. 2%, 2 cae we age MOE So 34 - & eS ‘ Barrel, a oe +} ‘ No. High zi ans toes. #40 Semdae, 12 creer COE ee ASS Oe ee paral ie eal suena. 2 ans to cs. 3 75 Semdac. 12 pt. i Sut, 100 Star N . 13 2 +» per gal, a 5 No. Wore cans” eos ndac, 12 qt. cans 4 00 Quaker, 18% 0 Pe tae oe oe 0-168 3 65 wo 1, E98 Cases. a6 6 cane to case 2 85 PICKLE 090 Quaker Regular gos Starr Mee ee 100-12 5 No # Siar ‘Carrier__ 5 No. 2% cans to cas he ee ee s Mott 12s Family _- 1 80 p. Pw. 24 2s 3 85 3 Na i ¢ ee Cae a 00 . 2%, 24 cans case 3 10 arrel, 1,200 ¢ Sour hers. 12s ily .. 2 » 24-608 4 8 SAM eo eae Pa 10 No. 1%, 36 yea : ee. 3 35 gee a a ae 6 ee ta Heke. a 3 be CLEANS 5 Penic No. 2. Star Eee Trays 4 = New O 10 cs. 2 90 0 gallon k _count 9 Sack $0 Ib. Fut eg. 1 45 ERS. GOLDEN: a Mo 2 rays 9 00 Fancy rleans egs 00 ks, 90 Ib. e DEN-CRYST, Trojar p Stick Cc Open Ke Sw aoe 6 OT Cott 2 Tb TALWHITE-MA\ ec a Pp spring s a soma cone og eee eet Small ? ce CH Penick G i oe ae oe a 0 a ee as 93 5 gallon , 3000 __-___ 37 Aca ee EN 6, 10 Ib. olden Syru Now 2. Ear ie spring 2 ° Half barrels 5c extr: 98 10 gallon ae ant 37.50 and coo 12, 51h cone Pp . ce al, Ne. rush hold 2 00 be extra i 750 Gr SAL 3 L a4, 214 Ib. cal eee oz. Cot. N : Red onan in C ra 7 . Dif Rickie, _ 14 50 eee SODA 75 24, a lb. cans Se 2 10 16 oz. rig Mop “Head 1.65 Red en 24, 2 = 600 Size, 15 ickles. Granulated, bos: .... 2 Ib. cans ---- 3 2U t. Mop He ds 2 55 hoa on 2% Ib. £18 Cou,.: ooo Ut iranulated, ae os 2 25 5 ee ——- 216 Mat. Gal Pails ue eo Red Hen’ i 5 Ib ». 3 as Ob, 3 doz. in - packages 214 Ib. 5 S 1616 cans ite Syrup ai alvanized . on, Te gD cv dor ons 20 Ries ig é fae : alvanis 2 75 Ginger Cake a Ib. 3 00 PLAYIN 00@1 20_:~=—Middles COD FISH | 2 50 24, ae a. 40 a qt. Galvy nized a “ooo orca is Ib. 3 00 Broeday case — gape. Sa 1 24, 1% >» Rae % 60 10 br oo : 3 a finger Cz Mises 216 Ib. 3 slue Ri ; doz tab Bie 6 a Gane 3 75 at. 2 sal. Ir. 5 Ginger ah 12, 5 ib. 3 - “Paes ee a : 40 oT % Ib. Ae 19 Penick M a oe ane Dairy rec 5 50 a £ i ake, 6, 10 Ib. o @een a wee ure, 6, 10 lb. sel ag Like Sy 1 Dairy - 4 50 Oo 2 1. 24-2 Ibo 2 3.35 Babbitt’ POTASH ‘ 95 Wh xd boxes, Pure 1 40 12, 5 lb. ANS a ts Woes. Traps ---- 5 00 oO. & 1 ae lb 4 a() vitt’s 2 doz oe ure -- 27 24, 2% gail > v2 blast wood, 4 hol O. ie 8 Th 5 75 FR 2 2 olla ee eer: a 24, 1% aie ao eo ot eo 7 6 oles _. Dove te ey bo 4 00 oy oe MEATS " gee at Seen Herring yi “ib. cana ____ a 50 be sggile tin, 5 LB ez a 0 deg 24, pre. 5 60 Good Steers a YMA es oe 15 Blue Karo Corn 206 Hat, bibl ---- os 2 oe ge ge Med. Stscee & Heil, 17@18 Ifa 3 50 roe yest be ne ing ion 2 ack 4 3 iS eers & ar @18 8. ---.~_ oe ue Karo, No. 5 9 15 . 2 ; hit iS i eee ae 3 90 om. Steers & nee 14@15 KKE we eerie = 16 60 Blue are, Ne Side 3 pe luitoe Gh Tubs ao ae metto, 24, pie h 4 To Cows eif. N@13 & Ib. Se eid -- 20 Reo aaa, oe Bs Ndi ce NUTS ee Gad [oe to i ame youre ee 14 40 80 can ed Karo, No. 1% » 80 Small nithanee 8 re Good oan naan 1? sd 10 Wy. bowen 10 can cases io eae we 2» anized ____ ) Alm Whol Medina; - boxe 0 » $4.80 apd Ware No 5 1 dz 9 : Was --— & OG eet Terregona ‘ Common Soon une Herring 16 eB WASHING vena ce TS oe = zag Heaner, poesia F » Large oo : Ss. n Ami doz. oy srass, si . e - Fancy, mixed, oe Top Veal “Tr Ge ‘Tubs, 100 1 fane 00 oe, lyal Cake dz. bx 3 75 tak Maal 3 Glass, Single ee Filberts, Sietly ——--—- ee Tue oh curt Gee aa 75 Orange Maple FI 3 30 Double Pee je ce : mie Winking Y fe 17 60 cou y fatll 2 Gr , 4 do - 3 25 ee, No. avor. Ss -eerless 716 Peanuts, ee raw oe Medium ee M ace oo a aoe 100 4 a0 Orange, No. 1%, 2 doz. 2 95 vo. Peerless. os 9 oa Peanuts Fun roasted 121, ( La ooo eee 13 ed. Fancy, 1 Ish Gold ma, 24 I 2. 4 00 5. 1 doz. 4 on Uni hern Quee a 7 Bi Peanuts, ois raw ae oe of mb. 9 SHOE aS ib. 13.06 Gold si la = é 00 qreen ren [ iversal _ en —----. 6 00 ecans, 3 § ibo, rstd 16 Can in 1. P KEN Gol ist. 12° Pods 400 c 23 oz JAS Karo Wind mannan ft § Pecan — aS Medium ---------------- os BS ¢ aste, do ING. . om Vad 9 Large : at we 4 Gon ; a cen 50 Wain _ jocks 22 ee ee lee 26 Dri-1 Combination 2h 35 inx, 3 doz. oA 20 53, n Label Karo, — a Ht & 2 os uts, California x0 |, one Ea ~ oe el iL a 4 50 eS 4 14 im. ----------a 1 65 eat Pese [a see - Bixbys, Doz. -------- 2 00 aon a ee eee a 1 40 i 1 85 Fae No. a Medium _--------__- 3 ee eee I aa ------ 75 Saeae bea gal -— | 13 in noe hea 2 30 ae 1% i I E POL Boe ase ird, 2% Ib., 65 15 in. itter —----—--- 20 Hea a 9 3lackine, ISH. aah ss) Sena ee b 17 in Mis 5 00 Almonds Shelled Medium ho oe a ae Silk” Lind, . 2 aay arate ee. Bird, Scan 4 oo 1S Pi ie po eens P 00 nuts Soaoioh sig’ oes lack Si an i a — | : Sitter na co. 55 pa we 11 eine Paste, Po [MIRACLE] exe. 2 00 a _ . Filberts bags ---__.._ 13% Putts wonnnnnannnannne Z Enamaline Liquid doz. 1 35 acne po ae Cie ' iberts -------------- Shoul — 22 i Z Liquid uid, dz. 1 elchs, per Y fal 25 No. i Manil: ‘PER — #006 pale See - me per doe. doz. 1 40 i aia ica ce 80 Buishere ie vse white. pei, oo 46 Rpareriig 727777 “e Ges a per doz. : = Miracle C., 12 oz., 1 d Lea & th SAUCES Kraft Manila ___- . 7% : havea ce 09 7uleanol namel, dz. 35 oO ” z2 Les rrin, larg fo --~ 96% oo - ’ , dz. ld 25 a & Perrin, Meee ee 6 a------- . Se bag 5, doz 2 85 oe Clean Pepper errin, small es YEAST . gece uae 10, doz. 1 a ee oe 60 < 4dz400 Royal wae _. 335 Magic, 3 CAKE : v dos 6s 85 Rub N 100 oz. oz .. 3 40 ehases reo ee 60 Sunlight, doz. co ub No More, 100, 10 to Sho You, ~g=a----5-- 2 $ Sunlight, i% ac morn ee a A-l, lar oz., do 75 east F 4 doz. <=» 2 70 sd ge z. 270 east ‘oam, 3 a a. 5 75 Foam, ie -~ 3 79 ———— iz YEAST—Co @ doz. 1 35 Fleischmann MPRESSED » per doz. 3 -- 30 MICHIGAN TRADESMAN > 3 vv, > — — — —_ — — - WOMANS WORLD Sore SS 7 GP FSES % o* > LARS, — — =~ Suspicion and Watching Not Good For a Boy. Written for the Tradesman. The mad little boy of ten ‘had been doing errands and small chores for a neighbor, and was telling his mother why he wouldn’t do it any more. “An’ none of the other fellows will work for her, either. She needn’t ask me any more; I just won’t do it—not if she was to pay me a million dollars!” “But why? She is a very kind, nice woman, and -” “She just watches you every minute, and says you ‘sojer’ on your job. She says that to every Doy. She’s just queered ‘herself with the whole gang. She thinks we all try to cheat her on time and so she watches every move you make. None of the boys will stand it any more, so she can just do her own old er- rands and mow her own old grass, and bring her own old wood an’ that? just all there is about it.” With which long speech the little fellow stopped for breath and then marched off with his best dignity. “It’s true,” his mother said to me when he was out of hearing. “She does suspect everybody. She never can keep any servants: but I didn’t expect Bobby to discover it.” Bobby’s father heard about it when he came home, and said he was not surprised. “You know, I wouldn’t work for that woman for any price, even though she is a neighbor and good friend of ours. She watches every minute to see if somebody isn’t get- ting the best of her. My two boys are the best little workers I know. They don’t have to ‘be watched: if you give them a job to do they go at it and work faithfully. Everybody must relax once in a while: but she won't have it; she nags and fusses over anybody that works for ther, and every one of them quits in a short time. “There is one fine old colored man that works for people; the meek- est, most faithful old soul you ever Saw; but he won’t work for her. And it’s worse with boys. They are very sensitive to suspicion, and are pretty likely to do just about what they know you expect.” “I don’t blame the boys,” he said, “and I shall not require them to work for her if they don’t want to. It’s a pity, too; for she needs just the help they can give her. Her work is not heavy—just boy size. her own fault. However, it’s “There are lots of men and wo- men like that,’ he went on, “always having trouble with their ‘help.’ Wo- men are worse that way than men, I think; I suppose it is because men are more used to dealing with people, and perhaps they understand ‘human nature a little better for that reason. 3ut when a man has that trait he is likely to be worse than any woman. “Yes, a man does have to keep an eye on those whom he employs, and there are natural ‘sojers’ who have to ‘be watched and jacked up; but you soon learn who in your crowd are of that sort. It is a big mistake to give the impression that you sus- pect everybody. _In ‘that case the whole crowd is likely to join against you and give you the kind of service they know you are expecting. ~ «ey have an idea, too, that children are more sensitive to that sort of thing than grown people.” Children are keenly sensitive to the atmosphere created by their elders (I said). They are most eager to help with real work. Your boy no doubt was glad to receive whatever she paid him for his work; but under- lying that was the child’s natural de- sire to be ‘helpful with grown-up work. And appreciation and a bit of praise now and then go a long way with them. They are very sensitive to your attitude; let a spirit of sus- picion and fault-finding, nagging, creep into it and they soon get sick of the work. Like their elders, children differ in their capacity for sustained effort. Some will keep along for a much longer time than others; ‘but the average child cannot keep on as a grown person ‘can; ff he is a healthy boy he must look up now and then and fool away some of this time. But in the main they play fair if you appeal to that in them, and you get better work with less watching. The same thing is true of servants. Why is it that some women never have any trouble with their ‘help,’ while others are never at peace with them? Luck? Don’t you believe it. Allowing for all the exceptions, the root of it lies in the character of the mistress. Everybody gets nervous under sus- picion and watching. Especially chil- dren. Prudence Bradish. (Copyrighted, 1923). — +2 >____ Women’s Hat Trimmings in Wider Assortment Than Usual. Designers of trimmings for women’s hats seem to ‘be even more prolific than usual this Fall, and the result is that a wide assortment of decora- tions is seen. According to the cur- rent bulletin of the Retail Millinery Association of America, the ‘hick EL MONTE CANNED FRUITS AF Ke} UNS) RAE Cy FOOD SPECIALTIES — quick-movin maT that 6 ewe tits ~ but the profits they make are steady and sure September 12, 1923 Chocolates Package Goods of Paramount Quality and Artistic Design The Net That Gives You 20% More Profit than any other advertised brand of hair nets. And the superior quality of DURO BELLE produces a volume of sales that makes this the best hair net proposition for any druggist to push. More sales and greater profits for you on Duro Belle HUMAN HAIR NET Demanded by women after one trial because they are really better and outlast any other hair nets. It’s all in the tiny Duro Knots that exclusive DURO BELLE feature that makes this the best human hair net in the world. Our Dealer Helps Will Increase Your Sales Most elaborate and complete advertising dis- play ever produced for promoting hair net sales. Display cabinets, counter cards, win- dow trims, posters, etc., all beantifully litho- graphed in many colors—supplied FREE by your jobber. : WRITE TO-DAY wid Lice Med casa ee ool § Sabie =a ss Pee et ad Pathe ea hed ee National Trading Co. 630 S. Wabash Ave. CHICAGO, ILL. Food Fads and Food There is a difference between food fads and food —a man occasionally relishes a bag of popcorn, but he would not depend upon it as a real food. Shredded W heat Biscuit is a real food, supplying all the elements a man needs to keep at top-notch strength. cooked and ready-to-eat—saves fuel, saves dine, saves strength. Always the same high quality, with a steady demand that yields a good profit. MADE ONLY BY The Shredded Wheat Company, Niagara Falls, N. Y. ioc ieenenianpnaneaiieayinesmanbenshanomctiarncndisecaresantimaiihaemncerteealonanicet Aree It is ready- September 12, 1923 edges, underbrim flanges, inserts in velvet and panne models, side flares, and even stitched cocardes, are partial to fluted and shirred effects in gros- grain and moire ribbon. “All widths are used for trimmings of this type,” the bulletin continues, “and they usually match the hat in color. Tinsel, chenille, metal thread, floss, angora and leatherette stripping are the chic means of whipping many edges nowadays, when flat shaded velvet flowers or petals do not face or bind the brim. “Plumage is in its element, with os- trich outdoing peacock in popularity Peacock leads in black shoots and sprays, widening the side of the hat, and in making tailored ‘fancies’ used across the front, back or on one side in pad fashion. season, when peacock made the unus- ual in Contrary to. last ‘fancies, it is conservative this year, with novelty to be reckoned with in the ostrich versions. Long trailing tassels of the latter and pom- poms laid flat on the brim, with an abruptly rising quill stick giving a tailored-look, are frequently seen. So are wing and quill effects in curled ostrich, as well as ostrich leaves, flowers and curled There seems to be no end of flat ostrich blades laid one over the other in solid tones, and also in shaded and vari-hued treatments. bands. “Large single flowers on metal and plushes combined are used on large fitted shapes, with three or four of them used to make an entire crown in some cases. Huge bows of moire sa- tin ribbon and of slipper satin make the tailored hat extra chic this season, MICHIGAN TRADESMAN BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subsequent continuous insertion. and Chinese embroidery or beading does the same thing for hats worn with evening wraps. Double-end pins, loop effects, buckles and bands of painted galalith, as well as those of whipped soutache, are among the other new notes struck this season.” —_~+~-.__ Offers New Type of Cuff Link. What is said by its makers to be the best of the snap types of cuff links yet offered to ‘the trade has just been put on the market. It is said to have two ‘cardinal features, the first being- that, no matter how worn it ‘becomes, it stays locked when in use. The other merit claimed is that it conforms to the natural lines of the cuff and permits it to hang in a comfortable and smart-looking V shape. The link is closed by pressing the parts together in the usual way, but once snapped they can only be released by pressing on two. tiny knobs that are invisible when the link is in use. They fit into the but- tonhole and keep the link securely in place, yet the lightest pressure of the finger will release it. The new link is offered in octagon and oval shapes and in a variety of hammered and engine-turned designs. It re- tails all the way from $3.50 a pair in gold plate to $25 a pair in solid gold. a If success does not seem worth the work of getting it; all right. That is up to you. But don’t expect success without work. —_>- One of the best helps in getting a new line introduced to customers is making sure that every clerk is inter- ested in the lire and boosting it. WHITE HOUSE WATE A~ IPRA UU UL edd ae IS ITS BEST RECOMMENDATION [PACKED IN 4 0z.4N> 8 OZ. CANISTERS | sostow WINELL- WRIGHT CO.<*'<*<° A real surprise and delight for folks prefering tea for a table beverage. NEVER DISAPPOINTS Hundreds of enterprising grocers are adding this superb tea to their stocks—to the delight of appreciative customers. LEE & CADY—Detroit _ Wholesale Distributors of Dwinell-Wright Co.’s Products 31 If set in capital letters, double price. No charge less than 60 cents. Small display advertisements In this department, $3 per inch. Payment with order Is required, as amounts are too small to open accounts. For Sale—An old established dry goods store in St. Louis, Michigan. Owner moving to California. For information, ageress Mrs. €. CC. Tuger, St. Louis, Michigan. 293 FOR SALE—General stock and _ store in small town. Good farming com- munity. Positively an A 1 proposition. Owner desires to. retire. Also other buildings for sale. Wm. Fisher, Custer, Mich. 297 Wanted—Stock general merchandise in country town in exchange for good, im- proved farm. Address No. 299, c-o Michigan Tradesman. 299 SKIRTS—Complete line of LATEST materials, in most desirable style at lowest prices. Wool tweed knickers $2.50. Write for samples. Robinson, 346 Sixth Ave., New York. 309 GROCERY—Established trade, fine lo- cation, town of about 2,000 population close to Grand Rapids. Doing about $30,- 000 annually. Sell at invoice. Address Box 57, Sparta, Mich. 310 Country store, general stock, good store building with living rooms, garage, wood house, gasoline service station. In- voice about $2,500. Stock and fixtures. Lump at $4,500. A BARGAIN. Address No. 311, c-o Michigan Tradesman. 311 Confeétionery—Doing fine business, fine fixtures, clean stock, doing about $20,000 annually. A money maker. Will lump building and fixtures and invoice stock. Address No. 312, c-o Michigan Trades- man. 212 FOR SALE — Only restaurant in hustling town 2,000. Doing $20,000 an- nually. Frank R. Reed, Carsonville, 9 Mich. 314 For Sale—General stock and_= store building in Polish neighborhood. In- cluded in property are dwelling, garage, wood and coal house, chicken house, and warehouse. Stock worth about $6,000: real estate cheap at $4,500. tare oppor- tunity for right man. Enquire of Wor- den Grocer Company, Grand tapids, Mich. alo FOR SALE—Ready-to-wear, millinery, and fixtures. Sickness. Must leave. Ad- dress No. 308, c-o Michigan Tradesman. 308 Wanted—Young man _ experienced as shoe salesman. Steady position for right man. In answering state age, experience and give references. The Leader De- partment Store, Soo, Mich. 316 Wanted—To buy for cash, in live town of South Western Michigan, general mer- chandise stock to invoice from $3,000 to $5,000. And will rent or buy building. Write full particulars in first letter, to HH. Soldan, 1236 So. Wood St., Chicago, Hil. ore Salesman with twenty-five years’ com- mercial experience will be open for posi- tion about Nov. 1. Box 178, Ionia, Mich. 318 “FOR SALE—A HARDWARE STORE in a Southern Michigan city of 38,000 population. Nice stock, doing a nice business. Only reason for. selling is sickness. Invoice about $6,500. Address No. 319, c-o Michigan Tradesman. 319 For Sale—Meat market in a town of about 2,000. Doing fine year-round busi- ness. Good equipment: refrigerating machine, scales, cash register, all prac- tically new. Must sell at once. A real bargain to right party. Will take half down. Good reason for selling. Come and look us over. Dunbar Market, Hart- ford, Mich. 320 WANTED — DRUG BUSINESS IN GOOD COUNTRY TOWN. BOx 470, BAY CITY, MICH. 32k Pay spot cash for clothing and furnish- ing goods. stocks. L. Silberman, 1250 3urlingame Ave., Detroit, Mich. 566 For sale—87 foot frontage on main street, 180 foot frontage on side street. Fine maple shade on side street. Store building 22x100 feet occupied as feed store. Small store building on corner which is used for millinery store. Large horse shed, room for four teams. This is the best location in the city. Price $7,000. Stock in store consists of flour, feed, hzay and groceries. Will invoice $2,000 to $3,00uv. Address No. 208, c-o Michigan Tradesman. 208 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc, LOUIS LEVINSOHN, Saginaw, Mich. Calking TOOLS H. T. BALDWIN 1028 Fairmount St., S. E. Citz. 26388 Plumbers’ Most Competent Sales Manager. Royal Oak, Mich., Sept. 5-—Mr. E. B. Davis conducted a sale for me and it was satisfactory in every respect. [ consider him one of the best in his line after hav- ing employed two of the _ best known agencies in the country in previous efforts. I do not hesitate to say that Mr. Davis and his methods have been the most satis- factory of all. This man is a hard worker and a genial gentle- man. I would not hesitate to recommend his services to any concern needing a sales campaign of the cleanest, fairest and most productive character. if interested Mr. Davis can be addressed at North Branch, Mich. R. Bowden. Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool In Summer Brick is Everlasting Grande Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction Brick Co., 32 FAILURES DURING AUGUST. The bulls and the bears can both find material to their liking in August report of business failures. The bears can show that the failures last month represent a gain over both June and July, and the bulls can retort that they indicate, nevertheless, a reduc- tion of 14 per cent. from August of last year, and that the number for the past month, with the exception of June and July, is the smallest in twenty-six months. On the _ other hand, the bears can point out that the liabilities involved in the August fail- ures were 32 per cent. greater than in July and 31 per cent. more than in August, 1922; but to this the bulls may reply that for the eight months of the current year liabilities show a decline of 21 per cent. from those of the corresponding period of 1922. All of which proves nothing. About the only conclusion to be drawn is that the figures of business mortality tell about the same story as do those of production and of merchandise dis- tribution. They indicate a situation which is not quite so promising as it was during the spring, but which, nevertheless, is better than it was a year ago. A question of importance on which the forecasters do not agree is whether business is still in the ex- pansion stage. Of course they all agree that there was a let-down dur- ing June and July, but this is held by some observers to have been mainly a seasonal movement. While the de- cline may have been more than the normal recession during the dull pe- riod, it is pointed out that the activity earlier in the year was also more than usual, and that when allowance is made for this it will appear that pro- duction in general is still in the stage of expansion. At any rate, it is now evident that the recessions of the summer months have been checked and that moderate expansion is under way. It is hard to find any one, how- ever, who expects a return to the peak of the spring months in the near future. As to what lies beyond the turn of the year there is a great di- versity of opinion. Expectations range all the way from a continuation of prosperity to a major depression. When the pessimist, for example, points to the next Congress as a bad influence, the optimist answers that the party in power will be under special inducement in 1924 to do all it can to give business a boost, because it is an election year. So there we are. —__—__e- >—_——_ A cheap and unsuccessful way of promoting one’s self is to try to do it by pulling someone else down. DIVIDEND NOTICE AMERICAN PUBLIC UTILITIES CO. The Directors of this Company have declared regular quarterly dividends of $1.75 per share on Prior Preferred stock, $1.00 per share on Participating Preferred stock, and $1.50 per share on Six Per Cent Preferred stock, payable October ‘1st, 1923, to stockholders of record at close of business September 20, 1923. ftock transfer books will remain open during ex-dividend period. BLAINE GAVETT, Secretary- MICHIGAN TRADESMAN Geographical isolation makes the Railroads of Michigan a transportation system like that of no other state. Most of our traffic either originates or ends in Michigan. Bridge the Great Lakes with car-ferries and tunnel under the mighty connecting rivers, though we may, such accomplishments merely better our service to you; we are Michigan Railroads more than trans- continental traffic lines. Our train schedules are for Michigan, not for New York and San Francisco. To a degree greater than any other state, Michigan’s welfare, and the welfare of her Railroads, are there- fore one and inseparable. You cannot fall back on trans-continental lines for emergency help; we must always rely on you for our chief support. We can prosper only together. Because of this mutual dependence, the twenty- four Railroads operating in Michigan have formed this Association with the purpose of strength- ening the relations of the Railroads with the People of the State, by providing you with a clearing house for the exchange of ideas, relative to the transpor- tation problems so vital to the prosperity of our Peninsular State. We invite your suggestions toward bringing about a better understanding and closer cooperation be- tween the Public and the Railroads. Communicate with this Association. Ann Arbor Railroad . =. = = 2. ; E. F. Blomeyer, Vice Pres. & Gen. Mgr. Boyne City, Gaylord & Alpena R. R. ; 6 co L. H. White, Gen. Mgr. Chicago & Northwestern R.R. . . . F. Walters, Gen. Mgr. Cleveland, Cincinnati, Chicago & St. Louis R. R. se Cincinnat? Northern BR . 5 kG Copper Range R. R. Detroit & Mackinac R. R. Duluth, South Shore & Atlantic R. R. | Mineral Range R. R. co Detroit, Bay City & Western R.R. . E. M. Costin, Gen. Mgr. J. V. Kennedy, Gen. Supt. See G. H. Wescott, Gen. Mer. H. K. McHarg, Jr., Vice Pres. & Gen. Mgr. A. E. Wallace, Gen. Mgr. A. C. McDannel, Gen. Mgr. for Receivers Detroit & Toledo Shore Line . ; 8 . J. P. Main, Gen. Mgr. Escanaba & Lake Superior Ry. Se Se C. W. Kates, Gen. Mgr. East Jordan & Southern Ry. Se W. P. Porter, Pres. & Gen. Mer. H. Grand Trunk Western ines . gg tls E. Whittenberger, Gen. Mgr. Kalamazoo, Lake Shore & Chicago Ry. . . . . 4H. D. Swayze, Pres. & Gen. Mgr. Lake Superior & Ishpeming Ry. & : ; Munising, Marquette & Southeastern Ry. - . H.R. Harris, Vice Pres. & Gen. Mgr. Manistique & Lake Superior Ry. Se B. A. Craver, Gen. Mgr. Manistee & North Eastern Ry. . . S. J. Scott, Asst. to Gen. Mgr. for Receivers Michigan Centrale Ro. 2 5 kk ks Henry Shearer, Gen. Mgr. New York Central R. R. oe A. S. Ingalls, Gen. Mgr. Pere Marquette ey 3 ck F. H. Alfred, Pres. & Gen. Mgr. Pennsylvania Railroad System . . . . T. A. Roberts, Supt. & Gen. Agent Wabash Railway oe Gee be S. E. Cotter, Vice Pres. & Gen. Mgr. Michigan Railroad Association Railway Exchange Bldg., Detroit ichigan | September 12, 1923 === : iyi eg , > rd