ee MSSIS@\S MORES: (ARS RAB SS Y LAS COMES oo NA al Fes \3 SAW AES IES UZ RIES) Lf ™ SF ANSI CESSES URE NE Forty-first Year GRAND RAPIDS, WEDNESDAY, MARCH 5, 1924 O63°2463 | Number 2111 j ' The Chapel of the Heart EEP in the dales of the human heart, Deep in the dells of the soul, Where the springs of the innermost passions start, Where the brooks of hope and happiness part, And the flowers of life unfold, Is a temple whose vespers rise and swell, Yet it hath no priest and it hath no bell. *Tis loftier far than the dome of the sky, ’Tis deeper down than the sea; It catches the gleam of the stars as they fly And the music they make as they wander by With their heavenly minstrelsy. Music—but whence no mortal can tell— For it hath no priest and it hath no bell. No glitter of tinsel, no blight of gold, INo fashion of rank and lies, No creeds in their coffined urns of old Where the dust lies deep on their hearts of mold; No altar where prides arise— And yet no cathedrals in beauty excel, Though it hath no priest and it hath no bell. And her : hath the crushed and the desolate prayed From the depths of their soul’s depair; And hither hath sad-eyed sorrow strayed, And outcast Hope hath sobbed and laid Her head on the altar there. And never anathema rings their knoll, For it hath no priest and it hath no bell. Oh, glorious church of the heart divine (Oh science priest to us all) High o’er the world may your sweet dome shine, With your silent priest in this heart of mine, And the image of love on your wall. Oh, church of the heart, ’tis there Gei dwells, Though it hath no priests and it hath no bells. JOHN TROTWOOD MOORE, Ds _DS_DS_ De _ De _ DS DD 5 ; ; ; ; § ; ; ; 5 ¥ i Deo Do De Do Do Do Do Do Wo Wo TO UUGUOUOTECCAateverevereiedeiat Tuere’s a heap of satisfaction— When you look over your inventory sheet—figure out what your efforts during 1923 have meant— When you decide that new life is needed in your business to create enthusiasm in your merchandise on the part of your cus- tomers and your clerks, it is good to know there is at your command an absolutely reliable service for this work. You know a Kelly campaign will put that life into your business—move “shelf warm- ers,’ and winter goods which will be- obso- fete if carried over. With the usual Kelly results in the way of a clean stock, more business from a greater territory and a fund of new selling and merchandising plans business is sure to hit a splendid stride. The Jones Company of Tecumseh, Mich- igan, has recently enjoyed that “grand and glorious feeling” which comes after a Kelly sale. Some $6,543 worth of merchandise moved profitably for them. “Old stock cleaned out profitably, ready cash, hundreds of new permanent cus- tomers”—that in brief is their comment on Kelly Service. Such a Service operating in your store the next few weeks, will bring out the possibilities of your store and territory— possibilities which will mean a bigger figure on the profit side of your 1924 ledger. Certainly you can hardly afford to pass up any opportunities for making this year a banner one—if you have never received full details of Kelly Service, send in the size and kind of stock you carry and our plans will be forwarded at once. If you have full details, then you would do well to make early reservation. i) ee re) a), Sao aal

——— Well, in That Case— Stude—Sir, I want permission to be away three days after the end of vaca- tion. Dean—Ah, you want days of grace? Stude—No, sir. Three more days of Gertrude. three more —_+- > ___ It is not enough to have fine store equipment. See that every bit of that equipment is in hundred per cent. condition. ——_»->—___ If you do not have what people ask for when they come to do business with you, you handicap your sales- manship and lessen your sales. 4 * FIGHTING THE BUG-A-BOO HE SAID— He was tired of all of this talk about painting up, putting your stock in better order, and having the clerks wear aprons, and the old ways were good enough for him. BUT— His partner (a Yankee by birth) said he was beginning to know what agressive merchan- dising might do for their business. AND SO— They put their house in order—made their store the most attractive in the neighborhood. AND THEN— Their trade commenced to grow again as it had in the days of old. AND THEN— Their courage grew—their old time con- fidence in their expert knowledge returned and they began again to buy those goods for which the customers really got the most for their money. AND THEN— Their customers more and more showed their confidence in and appreciation of the real merchants back of the counter, doing business on real and honest merchandising lines. AND NOW— This store is the leading grocery in its com- munity and has lost all fear of the so-called NEW KINDS OF COMPETITION. And we know of many others. WoRDEN (GROCER COMPANY ° Grand Rapids Kalamazoo—Lansing—Battle Creek The Prompt Shippers. Someones MICHIGAN TRADESMAN iw I, } My Bs Eee ——_F at; am = Sy Re: —— OSS Za Movement of Merchants. Detroit—The confectionery at 7526 Oakland avenue is now known as W. H. Terry & Co. Detroit—Walter S. Boltz has sold his grocery business at 2628 Howard street to H. Carter. Detroit—R. L. Ladd has purchased the drug store at 2678 St. Clair avenue from F. C. Bellemore. Detroit—Michael Onik has sold his shoe stock at 3620 Michigan avenue to Mary Wyszomirski. Detroit—John Walukiewicz bought Stanley Orda’s meat at 3613 Michigan avenue. Detroit—Stefan Machlanskj sold his confectionery at 5342 Chene street to Frank Francala_ recently. Detroit—Mike Yovitz’s confection- ery, 9146 Oakland avenue, the hands of William Block. Detroit Lemuel Disinger has bought the Bald grocery, 4514 Brook- lyn avenue, from Maude Bald. Detroit—Helen Bedoc has moved Ker fur from 8043 Hamilton avenue to 127 Owen avenue. Detroit—Martha Begrin has bought the confectionery stock of Frances Glowicki, 5223 Dubois street. Detroit—George Rittenhouse has sold his grocery at 5700 Holcomb avenue to James H. Withee. Detroit—The Subway Cigar Co., 749 Griswold street, closed recently. Louis R. Oliver was the owner. Detroit—Thornton E. Berthet open- ed an exclusive gift and stationery shop at 10 Cadillac Square March 1. Detroit—The McRob Envelope & Paper Specialties Co. has dissolved partnership and retired from business. Detroit—L. Bernstein has bought the grocery and confectionery business at 1201 Caniff road from Roy Shapiro. Detroit—Lee W. Sherman has open- ed the Lexington in the Lexington Hotel, Grand boulevard. Detroit—The LaBelle Garment Co., 405 West Jefferson avenue, has in- creased its capital stock from $10,000 to $20,000. Detroit—Bert Peters and wife are conducting the confectionery at 8440 Ferndale avenue. Edith Sarantos sold it to them. Detroit—G. P. Heinrich has taken over the bakery at 3451 Joseph Campau has market is now in shop pharmacy 2970 West avenue. Paul Schwalbe was the own- er formerly. Detroit — George Maschke has bought out the share of A. F. Spohr in the Maschke hardware, 4714 Mc- Graw avenue. Detroit—The G. R. Kinney shoe store, at 4834 Michigan avenue, closed March 1. Theodore Murawa former- ly managed it, Detroit—Fred J. Pilgrim has bought the interest of his partner, Lewis G. Pilgrim, in the Kennite Co., makers of Kennite polish. Detroit—The Wolverine Trailer Equipment Co., 419-39 Rowen street, has increased its capital stock from $50,000 to $200,000. Detroit—The Roberts Clothes Shop, 536 Woodward avenue, will discontinue business about April 1. Maurice Ber- enson is the proprietor. Adrian—Anthony Pollari, grocer at 704 Toledo avenue, has filed a petition in bankruptcy, with assets of $1553.02 and liabilities of $1529.23. Fremont—Vredevelt & Co. have purchased the Pikaart store building and will occupy it with their stock of boots, shoes and shoe findings. Detroit—W. Witkowski sold his gro- cery and meat market to Jos. Smut- nik recently. The business is located at 3180-84 East Warren avenue. Hamtramck—Thomas Dawidowicz has transferred the title to his pool room and cigar store, 12525 Joseph Campau avenue, to his wife, Helen. Detroit—Fire destroyed the stock and badly damaged the fixtures of the Palace of Sweets, 8241 Hamilton avenue. Sam Stiglitz is the proprietor. St. Louis—Mrs. George Vliet has leased a store and will occupy it with a stock of millinery about March 15, under the style of the La York Hat Shop. Detroit—The Fleisher Knitting Mills will open a retail branch at 4717 Mich- igan avenue early in March. The headquarters are at 2602 Hastings street. Detroit—Max Friedlander has sold his delicatessen at 8259 Hamilton avenue, to Isadore Cohen. Max will remain with Mr. Cohen for several weeks. Detroit — Earl G. Bowman has bought out his partner, John H. Wolf- ley, and will conduct the Wolfley Tire & Repair Co., 5126 Grand River avenue. Detroit—Thomas Hudgins is the new owner of E. E. LeFevre’s con- fectionery, 2901 Hudson avenue. Le- Fevre bought it from C. F. Lennox a while ago. Detroit—The Sheraton Delicatessen, 4425 Second boulevard, has undergone a change of ownership recently. Lee Cramer and others bought it from Frank H. Lee. Lakeport—The Tip-Top Silver Black Fox Co. has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. involuntary peti- been filed dry goods Washington—An tion in bankruptcy -has against Waclaw Koticki, dealer, by two creditors whose claims aggregate $1,100.41. Detroit—George Kamar is the new butcher in charge of the store at 2907 Sixteenth street, which was formerly owned by L. S. Mattison. The change took place Feb. 26. Belleville—Paul Clark succeeds W. A. Alban & Co., in the fuel business. Wyandotte—The Ferguson Lumber Co., Inc., has increased its capital stock from $30,000 to $50,000. Vicksburg — The Dudley Motor Sales, Inc., has removed its business offices to Battle Creek. Lansing—E. P. Kinney has opened an electrical appliance store at 117 East Ottawa street. Detroit—Mrs. Hertha Elzerman’s grocery, 3596 Joseph Campau avenue, is now being operated by Edna James. Detroit—Maude Blakely is the new owner of Mildred Franck’s confec- tionery, 2901 Belvidere avenue. Ida—William Palmer, who conducts stores in Adrian and Tecumseh, has purchased the general stock of John Martin and will continue the business. Cadillac—Fire damaged the stock and store building of the Johnson Hardware Co. to the extent of about $30,000. Redford—The Krugler Hardware Co. has changed its name to C. H. Krugler & Co. and increased its cap- ital stock from $50,000 to $75,000. Detroit—The Dawson pharmacy is the new style of the drug store at 14914 Kercheval avenue. Russell Daw- son bought the business from Charles G. Kennedy and wife. Detroit—The Detroit Hardware Co., Leo C. Clark proprietor, will open at 16 East Milwaukee avenue, in the former location of John F. Algoe, bankrupt, about March 15. Detroit—Edwin E. Coe, formerly with Ward L. Andrus & Co., mer- chandise brokers, has established him- self in business as Ed Coe Co., Inc., at 119 West Woodbridge street. Greenville—E. §. Clark, who has conducted a dry goods store here for many years, has installed new fixtures, modern lights, etc., as well as paint- ing the entire interior of the store. Marquette—Harrington & _ Tripp, clothiers on Washington street, have dissolved partnership and the business will be continued by Joseph P. Har- rington under the style of the Leader. Ypsilanti—Hamernik Bros., meat dealers on East Michigan avenue, have dissolved partnership and the business will be continued by Norbet Hamer- nik, who has taken over the interest of his brother Joseph. Detroit—The Liberty Candy store, 6068 Woodward avenue, formerly run by Plakakis & Demos, is being con- ducted by Thomas Plakakis, since he bought out his partner, Charles De- mos, Feb. 29. Detroit— Geo. O. Beeman, Jr., bought the stock and fixtures of the Hannert pharmacy, 9945 East Jeffer- son avenue, from a wholesale house which foreclosed a mortgage on the business recently. Saginaw—The Misses Ethel and Mabel Zuckermandel and Helma Bor- den have engaged in the women’s ready-to-wear clothing business at 117 . March 5, 1924 North Franklin street under the styl of the Fashion Shop. Britton—Benjamin J. Beasley, who has conducted a produce store for the past 18 years, has sold his store build- ing and stock to Millard Cheever and Clyde Brown, who took possession March 1. Detroit—The Ralph 'Co., Inc., 401 ' Equity building, has been incorporated to deal at retail in women’s and men’s wearing apparel, with an authorized capital stock of $25,000, $5,000 of which has been subscribed and paid in in cash. Benton Harbor—The Sodus Distrib- uting Co., Room 9, Traction building, has been incorporated to. sell at wholesale and retail, humus, marl, fer- tilizers, etc., with an authorized cap- ital stock of $5,000, all of which has been subscribed and paid in in cash. Ishpeming—John and Albert Poir- ier have formed a copartnership under the style of Poirier Bros. and pur- chased the grocery stock and meat market of T. P. LaVigne and will con- tinue the business at the same loca- tion, in the LaVigne building. Lansing—The Daniels Jewelry Co., of Toledo, Ohio, will open a jewelry store in the Mapes building on South Washington avenue about March 15, under the management of William A. Present. _The company conducts a chain of stores in Michigan and New York. Jackson—Daniel T. Doherty, dealer in general merchandise, groceries, pro- duce, etc., at 721-23 Wildwood street. has merged his business into a stock company under the style of the Do- herty Co., with an authorized capital stock of $10,000, all of which has been subscribed and paid in in property. Lansing—The Julian Goldman or- ganization, of New York City, which conducts a chain of over 100 stores from coast to coast under the style of the Union Stores, has opened a similar store at 214 North Washington Street under the management of Maur- ice L. Klein, of Inidanapolis, Ind. Detroit—The Fashion Custom Tail- ors, 163 West Jefferson avenue, has been incorporated to manufacture and deal in women’s clothing, wearing ap- parel, etc., at wholesale and retail, with an authorized capital stock of $20,000, all of which has been subscribed and paid in, $10,000 in cash and $10,000 in property. Benton Harbor—Berk & Granger, wholesale and retail fruit, vegetables and produce dealers, have merged their business into a stock company under the style of Berk & Granger, Inc., 190 West Main street, with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $25,000 in cash and $25,000 in prop- erty. Sturgis—George Olds, dealer in general merchandise and groceries in the suburbs, has sold his store build- ing and stock to Brown & Kirby, who will continue the business in connec- tion with their creamery and ice cream business. Mr. Olds has purchased the grocery stock of Arthur E. Gilhams, who has conducted the business for the past seventeen years. ’ > = ’ lhe ss 5 oe . ‘ * » lg fh, ca t a 1 ee ‘ 2 ‘ x 4 & : 4 nas es A. * } é a ‘ é ’ jo Morne a t 4 “ ® » x ‘ * tie — = 5 . -” ¢ a 1 fe ‘ ca ' x a & * i Mss a n t : “ ~ me 5 -&. * H é no a ‘ é N ’ ® » x March 5, 1924 Essential Features of the Grocery Staples. The whole canned food line is quiet in both spots and futures. For cur- rent packs there is the usual routine demand, which makes the situation ‘conspicuous jin certain lines which are wanted but which are hard to obtain even from second hands at full prices, but for the more plentiful staples, in- cluding vegetables, tomatoes or fish or the whole line of fruits, there is only a hand-to-mouth demand. One reason jis that consumption this win- ter has been hardly up to normal, but with Canned Food Week now in progress it is hoped that a better con- sumer demand will be developed. In futures it is largely the old story of a difference of opinion between canner and buyer as to prices and neither side will make concessions. This applies to the local trade, as canners assert that jobbers in other markets are out- buying local operators. Sugar—There are no signs of im- provement in the demand for refined sugar and the general opinion appears to be that the dullness may last a week or two longer, or until stocks in hands of jobbers and manufacturers have been worked down more. Some think that refiners might be impelled by the lack of demand to lower their lists, while others deprecate such a move as likely to further unsettle confidence, or, at any rate, to be without effect to induce buyers to come in before they are ready. Local jobbers have made no change in their quotations since a week ago. Tea — Conditioris in the market change little from day to day. In the absence of speculative buying there is no particular life to trade, as current wants of consumption are moderate and country merchants are disinclined to take on more tea than the needs of the present or of immediate future dictate. The market, however, re- tains its firm tone, holders showing no inclination to shade prices with a view to quickening the demand. Coffee—Owing to the holiday in Brazil there are no special official ad- vices, but a private cable reported a continued bullish feeling in Santos. It referred also, to general discontent in the labor field, and the possibility of a strike within the next week. The spot market in Santos was reported firm owing to the scarcity of desirable lots and decreasing stocks. It was added that many old contracts for March shipment are still to be filled. Rice—Sentiment more than volume of business in domestic rice controls the situation. Spot trading is not ac- tive in a broad way in any grade; rather the demand is for pick ups to fill gaps in stocks and not for goods for speculative purposes. Local offer- ings are restricted and are not to be had at concessions because of the strong market down South,. which makes replacements difficult except at a higher basis than earlier purchased lines. Considerable strength is shown at primary points, due to moderate holdings. Foreign rice is also un- changed. Offerings are light, and while there is not a heavy demand. a jobber has to pay full list when he comes to cover. MICHIGAN TRADESMAN Canned Fruits—There is a better enquiry for Hawaiian pineapple, es- pecially for sliced but it is a buyers’ market since offerings can be freely had, often in distress lots at sacrifice prices. In some lines of California peaches and apricots there is improve- ment such as in seconds. Seconds in peaches are reported to be closely sold up in California. Buying is mostly on the spot to round out jobbing lines. Apples are steady but the spring de- mand has not yet opened. Canned Vegetables—There has been no rush in the tomato market to buy future or Southern packs at opening. Some pet brands have been taken, but general buying has been light. Spot tomatoes are merely steady and are taken for immediate use, with local holdings preferred. The demand is largely for 2s, 3s and 2%s, with 10s neglected. The excitement in new packs of corn has subsided after can- ners in Maine and the Middle West reporting satisfactory books of fancy and standards. The better known brands have been maintained at open- ing, with free buying of Western goods to be noted in fancy packs. The spot market has not been active in a big way, but light jobbing stocks force dealers to keep in the market more or less of the time. Peas are the strongest and best placed of all of the items on the list. Last year’s big pack has cleared remarkably well out of first hands and can be said to hardly exist in that quarter. It has been passed on to second hands and has moved well into consumption. There is enquiry for all grades of State and Wisconsin peas, mainly on the spot for jobbing parcels for immediate use. Futures have outsold other commodi- ties and so much business resulted after the original opening that Stan- dard No. 4s and No. 5s are now quoted 5@10c over the first of the season. It is difficult, but not impossible, to buy new packs, although the situation favors the canner. Dried Fruits—Prunes face a dual problem, the chief consideration being to get rid of the Oregon crop, which consists largely of 40-50s, which have not sold well even though 5c per pound below California fruit of equal size. In California prunes the problem is to get medium sizes moving. Hope in Oregon fruit lies in the reported Coast sale of a block to one of the chain stores which is said to have se- cured an option of seventy-five cars or any part of that quantity of 40-50s at a price which will enable it to sell at retail at three pounds for 25c. Should this chain start working on Oregons, as it has in the past but has not done recently, it will force other chains to do the same. Oregon prunes offer good values, but the retailer seems to have lost sight of his oppor- tunity. California large sizes are firmly held at the Saturday advance in 30s and 40s, with very few 20s to be had even in assortments. Medium sizes are dull. There is not much to be said of other dried fruits as reports show very little change in the spot or Coast markets. It is noticeable, how- ever, that California packers have higher ideas and are by no means free sellers. The spot movement in the various items is no more than fair for the season and mostly of a hand-to- mouth nature. Review of the Produce Market. Apples—Standard winter varieties such as Spys, Baldwin, Jonathan, Rus- setts, etc., fetch $1 per bu. Box ap- ples from the Coast command $3. Bagas—Canadian $1.75 per 100 Ib. sack. Bananas—9@9%c per Ib. Butter—Local jobbers hold extra fresh at 46c in 60 lb. tubs; fancy in 30 lb. tubs, 48c; prints, 48c. They pay 20c por packing stock. Cabbage—$3.50 per 100 Ibs. for old; $5 for new. Carrots—$1.75 per bu. Cauliflower—California, doz. heads. Celery—75c@$1 per bunch for Flor- ida, crates of 4 to 6 doz., $3. Cocoanuts—$6.25 per sack of 100. Cranberries—Late Howes from Cape Cod command $9 per bbl. and $4.50 per ¥% bbl. Cucumbers—Hot house command $4 for fancy and $3 for choice. Eggs—Local jobbers pay 22c for fresh. Egg Plant—$3.50 per doz. $2.50 per Garlic—35c per string for Italian. Grape Fruit—Fancy Florida now sell as follows: G6 2 ee $3.50 AG ee 375 SA eee ee 4.00 G4 and 7) 2 4.00 Grapes—Spanish Malaga, $9.50@ 12.50 per keg. Green Beans—$4 per hamper. Green Onions — $1.20 per doz. bunches for Chalotts. Honey—25e for comb: 25c tor strained. Lettuce—In good demand on _ the following basis: California Iceberg, per crate __$3.50 eat per pound = oe l6c Lemons—The market is now on the following basis: SOQ Stkist 2.9026 oe $5.50 S00, Red Ball 2 322055) os. 5.00 G60 Red Ball 8 4.50 Onions—Spanish, $2.50 per crate; home grown, $2.75 per 100 Ib. sack. Oranges — Fancy Sunkist Navels now quoted on the following basis: 100 ee ee $5.50 26 5.50 HO 916, 200 23 se 5.00 a 4.50 Doe sess a 4.00 DOSE a ee ee 4.00 Floridas fetch $4.25@4.50. Poultry—Wilson & Company now pay as follows for live: Peavy fowls 220 5 es eee 24c Heavy Spriggs =o 24c Eight fowls 22222252 282 3 18c Geese #25 ee 12%c Drege 17c Parsley—65c per doz. bunches. Peppers—75c per basket containing 16 to 18. Potatoes—55@60c per bu. Radishes—$1 per doz. bunches for hot -house. Spinach—$2.25 per bu. Sweet Potatoes — Delaware dried fetch $3.25 per hamper. kiln 5 Tomatoes—Southern per 5 lb. basket. Turnips—$1.50 per bu. ———-_» - < — Gabby Gleanings From Grand Rapids. Grand Rapids, March 4—Frederick W. Stevens, President of the Michi- gan Trust Co., has purchased the L. A. Cornelius home on North Prospect street. He will take possession about May 1. Ole A. Jacobson has sold his inter- est in the Electrical Alarm Co. to his partner and is preparing to make a trip to Norway to visit his aged mother. E. P.. Monroe (Sherwood Hall & Co.) has some bran new bear stories which he repeats only on special oc- casions. Clarence Thomas now eight chain stores in his —twenty-four in Grand one each in Holland, Lowell and Ionia. Charles A. Christenson, President of the Retail Grocers and General Mer- chants Association of Michigan, is spending the week in Grand Rapids as a guest of the Burleson institution. Mr. Christenson has large plans for the annual convention of his organiza- tion, which will be held in Grand Rap- ids in April, and hopes to carry them into execution. Mr. Christenson has given the Association a great deal of thought and study ever since he be- came connected with the grocery or- ganization movement, so that his ad- ministration during the past year has been productive of great results. If the membership will properly support Mr. Christenson in his aims and am- bitions, the grocery trade of Michigan will be placed on a great deal better basis than it ever has been in the past. The V. C: Millne Co. has taken over the milling property of the Port- land Milling Co., at Portland, and is now overhauling the plant. installing new machinery and more _ than doubling the capacity. The assets of the Ideal Clothing Co. were bid in at $8,150 by Arthur D Carrel and C. C. Robinson, who will continue the business as a copartner- ship under the same style. The fac tory will be started up again Monday. a $1.40 grown has twenty- combination Rapids and Muskegon, Walter J. Baker Wins Promotion. Walter J. Baker, for several year: traveling passenger and freight ager for the Michigan Railway Company has received signal recognition from John F. Collins, vice-president anc general manager. Mr. Baker has been promoted t the position of general passenge entire system of Michi gan Railroad and Michigan Electric Railway lines. He will hereafter have supervision of passenger traffic of th lines from Kalamazoo to Grand Rap- ids and Holland, Kalamazoo to Jack- son and Detroit, Flint, Bay City an“ Saginaw, Lansing and Saginaw. Mr. Baker has been a hard worke~ for the interests of the Michigan Rai! road Company, in both the freight an passenger departments. In many in stances he personally conducted spe cial trains bearing parties from Kala- mazoo to other cities, and his handlin~ of freight traffic has been prompt an! satisfactory. a Detroit—Stallings, Inc., 1113 Lafay ette building, has been incorporated t> make and deal in metal stamping. specialties, auto accessories, ete., wit an authorized capital stock of $25,0C ' preferred and 500 shares at $1: per share, of which amount $3,500 and 2° shares has been subscribed and $3,5C° paid in in cash. agent for the 6 REPRESENTATIVE RETAILERS. Herman C. Meyer, General Dealer at Boyne Falls. Herman C. Meyer was born in West Prussia Oct. 10, 1878, being one of a family of six children—five boys and one girl. His father was so badly afflicted with asthma that he decided to emigrate to this country. The fam- ily were two weeks in making the trip and during the ocean voyage the malady disappeared and has never troubled his father since. The family located at Ludington on a farm about a mile from the city. Herman worked on the farm and attended the un- graded school winters until he was 18 years of age, when he went to Alden to clerk in the hardware store of his brother, F. J. Meyer. Before he left Ludington an old merchant of that city told him to scan closely every cus- tomer who came into the store with a view to selling him anything he need- ed, whether it was a new pair of shoes for a child or a new harness for the horse. He accepted this advice at par and has made it the dominant feature of his career ever since. Six months later he formed a co-partnership with his brother, G. A. Meyer, and pur- hardware stock, chased. his brother’s Herman C. Meyer. continuing the business under the firm name of Meyer Bros. A few years later the two brothers opened a branch store at Rapid City, which they sub- sequently developed to such an ex- tent that they were able to close the store at Alden and yet retain practical- ly all the custom naturally tributary to both establishments. Five years later they both sold out and went to Valparaiso, Ind., where they devoted a year to pursuing a business course at Valparaiso University. They then went to Boyne Falls in 1903, where they purchased the hardware and im- plement stock of A. McMahon & Son. The following year they erected a double brick store on Main street, 60 x 80 feet in dimensions. A portion of the building is two stories in height and there are many additions thereto for storage and farm implements. In 1909 he purchased the interest of his brother and in 1919 he added a com- plete general stock, including under- taking goods. This necessitated his securing a license from the State to practice undertaking. MICHIGAN TRADESMAN Mr. Meyer was married July 23, 1910, to Miss Lottye Marsh, of Boyne Falls. They have five children—four girls and one boy. The latter bears the same name as his father. Mr. Meyer is a member of the Methodist church of Boyne Falls and has been one of the stewards for many years. He is a member of the Masonic order, with Blue lodge affiliations at Boyne Falls and with Consistory and Shrine affiliations at Grand Rapids. He was Township Treasurer six years and Village Councilman many years. When the bank at Boyne Falls faltered, he was instrumental in assembling a num- ber of responsible men in the creation of the Boyne Falls State Bank, which he serves in the capacity of President. He was one of the first advocates of the consolidated school system and, largely through his efforts, Boyne Falls now has a consolidated school covering the territory formerly divid- ed into eight districts. The school has a complete curriculum up to and in- cluding high school work. Including the maintenance of eight auto busses to convey the children to and from school, it is costing the taxpayers only $25 per year per $1,000 valuation. If the old district school method had been continued, the cost for ordinary primary and intermediate courses would be $40 to $50 per year per $1,000 Notwithstanding the heavy been no valuation. snows this winter there has interruption to speak of in the trans- portation of the children to and from the school. Mr. Meyer has written much in support of the consolidated school system and as the result of a very remarkable paper which he read before the Michigan Retail Hardware Association two years ago that organ- ization officially went on record as favoring the consolidated school. Mr. Meyer’s hobby is his wife and children. He attributes his success to hard work, but those who know him well and realize the remarkable suc- cess he has achieved in the field in which he has devoted the past twenty years of his life are convinced that many other things besides hard work have entered into the situation. He is a man of pleasant personality and is well liked by all who have occasion to do business with him at any stage of the game. His advice is sought by all classes of people who come within the circle of his influence, because they have found by long experience that his judgment is good and that his conclusions are based on fair and de- pendable deductions. Mr. Meyer is conceded to be the most successful merchant who ever located at Boyne Falls and one of the most prosperous merchants in North- ern Michigan. His prosperity is based on an accurate knowledge of the mer- chandise he handles, an unfailing ability to read human nature and a high sense of honor which has given him the confidence and co-operation of every one who looks to Boyne Falls as his trading point. A good merchant, a good citizen, a consistent Christian, a faithful hus- band and an indulgent father, Mr. Meyer has every reason to regard his record with pride and satisfaction and to consider his future with great com- placency. IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. It affords the Tradesman pleasure to note that the Michigan Bankers Association has completely exonerated Charles F. Howard from the charge of irregularity in the mat- ter of cashing checks, which was given currency in the Tradesman two weeks ago. Mr. Howard now stands in the position of a man who has been com- pletely absolved from all blame in con- nection with the lapses which some one must have indulged in at the ex- pense of his good name. The As- sociation still warns its members against the imposter who is using the method described to cash checks which purport to be signed by the real Mr. Howard. As this man, from the description given, appears to be almost Mr. Howard’s double, it is necessary that particular diligence be used . much Detroit, March 1—You have at- tacked all forms of fraud so ruthlessly March 5, 1:24 and fearlessly that I am at a loss understand why you have not turn: your batteries on the gang of swind! who compose the More Egg Prod ing Co., of this city. I enclose some circulars showing you the ki of bait they are throwing out to ca: the unwary. What do you think the lurid promises they make as the efficiency of their chicken resto: tive and invigorator. John T. Small. Science has been accused of many things, but probably few that hay brought the blush of mortification 1: her cheek as has this charge of con cocting a liquid a few drops of whic! placed in the drinking water of fow! will rid them of lice, mites, blue bugs, chiggers, fleas and other vermin. F good measure, the liquid will, it claimed, keep down disease and mak« hens lay more eggs. “Now Science has worked another wonder,” says th circular. She has, indeed, if she has accomplished all this, but still another wonder is that, having done so much, she has stopped short of making fluid that will also do away with bumble-foot, frozen combs and dead CHOCOLATES . Made in Grand Rapids for 35 Years Grocer to sell. CANAJOHARIE BEECH-NUT Prepared Spaghetti WITH CHEESE AND Te hy es —= Ready to Serve! The ideal quality product for the progressive Display it, thus telling your cus- tomers you have it. It is nationally advertised. BEECH-NUT PACKING COMPANY “‘Foods and Confections of Finest Flavor’’ oe - NEW YORK heise \ eeaereremaer” ot March 5, 1924 chicks in the shell. Of course the usual testimonials from enthusiastic poultry- men and the iron-clad money-back guarantee are appended to the descrip- tive circular; no fake would be com- plete without them, but the advice of the Tradesman is that no money be sent in the first place and that de- pendence for ridding fowls of vermin be placed upon less miraculous, but better proven, compounds. It is exceedingly unfortunate that no assistance is ever rendered the re- tail dealers and poultry raisers of Michigan in matters of this kind. The Tradesman sent a bottle of alleged chicken panacea to the Secretary of the food and drug department at Lan- sing more than six months ago, but has never been able to obtain an an- alysis of the mixture. The receipt of the bottle and its contents was ac- knowledged and a promise made that an analysis would be promptly forth- coming, but the promise has never been kept, although several very im- portunate letters have been dispatched to Lansing in the hope that the work could be expedited. Under every other administration before Groesbeck such matters were given prompt at- tention, but the men who draw large salaries and apparently render the peo- ple no equivalent in return therefor are evidently too busy building Groesbeck fences to turn a willing ear to the tax- payers who furnish the funds to keep the wheels of government turning round. Ann Arbor, March 3—If every trade publication would devote space to the exposure of frauds as the Tradesman does under its Realm of Rascality, I believe it would only be a short time before that class of men would be driven to cover and the public would be more on its guard against doing business with them. It sometimes ap- pears to me that our sheriffs and police departments seem to put little stress in running these fellows down and, even when they do get them red hand- ed, are too easy with them. I hope to meet you at our State convention in April in Grand Rapids. Victor F. Sorg. Mr. Sorg is absolutely correct in his conclusions. Merchants as a class do not receive the co-operation they de- serve from the officers of the law. The only way they can ever get what they are entitled to is by organizing so com- pactly that they may become ‘a work- ing force in the community in which they live—a force large enough and strong enough to entitle them to the respect and co-operation of the men who are paid to see that justice is meted out fairly to all classes. Lansing, March 3—What is your opinion of Brinkler Institute, New York City? Am enclosing some of the circulars. They also send out an edu- cational pamphlet and questionnaire which I loaned to a neighbor who is ill. She is much impressed with their method but thinks their fee too high. They ask $35 per month for reducing injuries caused by fall. The injury has caused a blood clot on brain is the opinion of physicians. It has caused her much suffering in the past, is some better at present, is able to be around at her work now. Brinkler Institute has given her some’ information in re- gard to diet and guarantee complete cure if fee of $35 is sent in advance. She is a person in moderate circum- stances and feels that she could not MICHIGAN TRADESMAN afford to lose the money. They de- mand the fee of $35 before commenc- ing treatment. She is a person that will follow out instructions to the let- ter but so far has not received any benefit from physicians prescribing medicine. Could anyone obtain infor- mation similar to that given by Brink- ler Institute from State Department of Health, Albany, N. Y.? The neigh- bor says that Brinkler Institute infor- mation in regard to diet has benefited her. Their methods sound sensible to me. I was the one that gave her the advertisement found in Brain Power magazine of Brinkler Institute. As you do not carry their advertising am writing you for your opinion before sending them any money. Mrs) MB: CG. Our opinion of the Brinkler Insti- tute is that it is wholly unreliable and cannot possibly do what it professes to be able to do. The statements with which it begins its circulars, such as “Every disease is due to congestion, producing starvation of tissues of one or more parts of the body,” are ab- solutely untrue and are fair samples of the evidence of quackery which per- meates the literature of the concern. Keep your $35. There is no question that proper ’ foods and proper methods of cooking and eating are conducive to health and that everyone should be intelligently informed with regard to these things. There is no occasion, however, for adopting food fads or for allowing blatant quacks to take one’s money in return for promises impossible of ful- fillment. There are many Government pub- lications relating to foods which may be obtained by application to proper bureaus. Write the Department of Agriculture, Washington, D. C., for Farmers’ Bulletin No. 142; ask the Public Health Service, Washington, D. C., for any available bulletins with regard to food and nutrition. —_—_—_+ > Read It and Weep. Longfellow could take a worthless piece of paper, write a poem on it and make it worth $65,000— That is genius. There are men who can write a few words on a piece of paper and make it worth a million dollars— That is capital. A mechafic can take $5 worth of steel and make it into watch springs that will sell for $1,000— That is skill. Michael Rundaltzoff can take a fifty- cent piece of canvas, paint a picture on it and make it worth $1,000— That is art. Our merchants can take a piece of goods that cost seventy-five cents and sell it for one dollar— That is business. Your secretary could write a check for $9,000 but it wouldn’t be worth a cent— That is tough. We know a man who is so absent- minded that he often thinks he forgot his watch, then takes it out to see if he has time to go back after it— That is awful. There is another man who thinks he can get along without the Trades- man and yet be successful and keep out of the bankruptcy court— That is just plain foolishness. =< a (s v E -_ ->___ Don’t give up any more to front door than is necessary. The doors show no goods. Narrow the doors and widen the windows. .* 4 ry x 1 ¢ * g March 5, 1924 Late Michigan Mercantile News. Detroit—Gaetane Neopolitano has bought the stock and fixtures of the Harper-Burns Drug Co., 8546 Harper avenue, and will continue the busi- ness. Sam B. Plotler was the former owner. Menominee—The Wilson-Henes De- partment Store, 615 Main street, was completely destroyed by fire on the 24th. The loss is estimated at $300,- 000. Rebuilding will begin immed- iately. Detroit—The Lake Erie Fish Co., wholesale and retail fish at 2823 Has- tings, has experienced a change in ownership recently, when Charles Co- hen sold out to his partner, Morris Molitz. Detroit—She Stinson Sales Corpora- tion, 438 Congress street, West, has been incorporated to act as manufac- turers’ agent for merchandise, with an authorized capital stock of $10,000, of which amount $1,500 has been sub- scribed and $1,000 paid in in cash. Wayland—Hunsberger & Bowman have sold their lumber yard and fuel business to F. A. Baxter and H. A. Creager, who will continue the busi- ness under the style of Baxter & Creager. Detroit—Abraham Goldstein has sold his share in the business known as Goldstein Brothers, 10105 Shoe- maker avenue, to Solomon Goldstein. The firm handles dry goods and no- tions. Detroit—-The Detroit Magnesite Floor & Tile Co., 12100 Grand River avenue, has been incorporated with an authorized capital stock of $25,000, $3,- 000 of which has been subscribed and paid in in cash. Ypsilanti—S. Arnold Wiard has been appointed custodian of the C. & A. Baking Co., which has filed a peti- tion in bankruptcy. The company is capitalized at $25,000, $20,000 of which has been paid in. St. Johns—Charles Harrison, pro- prietor of the People’s Restaurant for the past three years, has sold it to Lloyd and George Conklin, of Lan- sing, who will continue the business under the same style. Detroit—The E. J. Hickey Co. has combined with the Canton-Hickey Co. and moved to the location of the latter concern, 1533 Washington boulevard. The E. J. Hickey Co. was located at 1275 Woodward avenue. Detroit—Sophie Novak, proprietor of a department store at 13228 East Jefferson avenue, is the subject of an involuntary petition in bankruptcy filed recently by three creditors whose ac- counts totaled $7,620.52. Lansing—Presents Specialty Shop, 118 East Michigan avenue, has re- modeled its store, installed new light- ing fixtures, garment cabinets, etc., and added a _ millinery department, which is completely stocked. Detroit—The Improved Garment Co., 8603 Twelfth street, has been in- corporated with an authorized capital stock of $5,000, of which amount $2,100 has been subscribed and paid in, $1,000 in cash and $1,100 in property. Ludington—Miss Marie Antzack has leased the store at 406 South James street and will occupy it March 1, with a stock of silks, satins, sports mater- -~MICHIGAN TRADESMAN ials, dress trimmings and novelties un- der the style of the Specialty Silk House. Detroit—The Ed. Coe Co., Inc., 119 West Woodbridge street, has been in- corporated to deal in food products with an authorized capital stock of $5,000, all of which has been sub- scribed, $2,107.76 paid in in cash and $1,759.25 in property. Kalamazoo—Clark & Biek succeed A. Wenzel & Co. in the clothing and men’s furnishings goods business at 121 West Water street. Mr. Wenzel will devote his entire time to the man- agement and development of the Peo- ple’s Shoe Co. —_+++____ Recent News From Michigan Manu- facturers. Grand Haven—The Kyloid Co. has removed its business offices to Mus- kegoni. Detroit—Dissolution papers have been filed for the MacRab Envelope & Paper Specialties Co. Lansing—The Atlas Drop Forge Co. has increased its capital stock from $700,000 to $1,000,000. Detroit—The Denby Motor Truck Co. has changed its name to the Den- by Motor Truck Corporation. Houghton—The Econo Shoe Manu- facturing Co. has increased its capital stock from $50,000 to $75,000. Detroit—The Michigan Malleable Iron Co. has increased its capital stock from $2,000,000 to $2,500,000. Detroit—The Federal Screw Works, 3401 Martin avenue, has increased its capital stock from $180,000 to $200,000. Grand Rapids—The Verhey-Noort- hoek Lumber Co. has increased its capital stock from $40,000 to $100,000. Kalamazoo—The Textile Leather & Metal Preserver Co. has increased its capital stock from $100,000 to $166,000. Detroit—The Auto Springs Stabil- izer Co., 1731 16th street, has changed its name to the Auto Spring Stabilizer Co. Detroit The Art Products Man- ufacturing Co. has moved from 150 West Larned street to the Lafayette building. Detroit—The Smith-Gottron-Berry Corporation, 606 Donovan building, has changed its name to the Gustavus F. Smith Co. Detroit—The C. G. Spring Co., 2660 East Grand boulevard, has changed its name to the C. G. Spring & Bumper Co. of Michigan. Alpena—The Huron Industries, Inc., foundry, machinist, semi-steel castings, etc., ‘has increased its capital stock from $75,000 to $150,000. Vicksburg—The Vicksburg Manu- facturing Co. has been incorporated to manufacture specialties, with an au- thorized capital stock of $75,000. Lansing—The Jewel Manufacturing Co., East Shiawassee street, has or- ganized a new department for the manufacture of automobile greases. Benton Harbor—The Lucas Elec- trical Laboratories, Inc., Paw Paw avenue, has been incorporated to man- ufacture and deal in electrical devices, parts, accessories, etc., with an au- thorized capital stock of $10,000, all of which has been subscribed and paid - in, $1,950 in cash and $8,050 in prop- _ érty. Tanglefoot Fly Spray—a scien- tific, powerful household insecti- cide that kills flies, mosquitoes, moths, fleas, bedbugs, and cer- tain other insect pests—is the latest addition to the famous Tanglefoot line. Backed by a name and repu- tation known the world over, Tanglefoot Fly Spray is guar- anteed to be of the same in- comparable quality that for more than two generations has distinguished alk Tanglefoot products from the rank and file. Roach & Ant Powder, Tanglefoot Fly Spray Here is a fly spray that is quick-acting, effective and ab- solutely non-poisonous and non- irritating to human beings. it kills flies and mosquitoes whole- sale and may be used with equal success against moths, fleas, bedbugs, and other house- hold insects. Tanglefoot quality costs no more than ordinary liquid insecti- cides. Ask your jobber for full particulars about this latest and greatest Tangleteot product. Order your Summer supply now. THE O. & W. THUM COMPANY, Grand Rapids, Michigan 7" @ WP GG | €& fF Cc GF Fly Paper, Fly Spray, Fly Ribbon, The Mill Mutuals AGENCY Lansing, Michigan Representing Your Home Company, The Michigan Millers Mutual Fire Insurance Co. And 22 Associated Mutual Companies. $20,000,000.00 Assets Is Saving 25% Or More Insures All Classes of Property ROBERT HENKEL, Pres. ca A. D. BAKER, Sec.-Treas. Tree Tanglefoot 10 MICHIGAN TRADESMAN Color One of the Biggest Factors in Merchandising. From the time when primitive man first conceived the idea to put upo: his foot to protect it the skin of the wild ‘beast, the covering of the foot has gone through a very long and fascinating evolution. Each era in history has brought forth a new idea of covering. It is re- plete, a perfect mosaic of symbolism and romance, your industry. It can date from the earliest era. The sandal was the first conception of the shoe. It dates way, way back to the civilization of the ancient Egyp- tians. On the walls of the tombs of Thebes there is a perfect replica of the tanning industry, of the various processes that the sandal in its present form went through, in leather and papyrus that it was made out of, and the sign of the old Egyptian shoe- maker was a skin with a finished san- dal hanging in front of his door for the populace to see. Then from the Egyptian down through the other eras into the Roman and the Grecian era, there was the girl who walked by last night with a replica of the buckskin that the Greek and Roman wore. That came up higher onto the calf and was wrapped around the foot. Then from there the Anglo-Saxon with it away up to the knee, laced and strapped, and it was the Anglo-Saxon period that brought forth the long point of the shoe. The points of the shoe were so long at that period that they had to pass some laws to keep them from growing any longer. Then in Queen Elizabeth’s time the heavy sole came out, the high heel, the high boot, and they became so ornate and so broad in type as away from the long point, that again legislation had to step in to restrict the breadth in- stead of the length. Gentlemen, you are not going through the throes of legislation to-day that they had to go through then to restrict the length and point of the shoe. Then so on down, era after era, cob- bler, artisan, craftsman, they have given of their life and their genius to build up a very noble trade and de- velop one of the greatest industries of our modern times. I mention color and fashion, because fashion and color are synonymous. What of the colors to-day? They are alluring, they are bewitching. They smack of the Orient. They savor of everything that is aesthetic. In the French era, in the 14th and 15th cen- tury, shoes became par excellence the most perfect expression of art. Then, of course, during the Louis periods where we developed the Louis heel, that is a heritage we have from the Louis. The Puritanical came in afterwards and we left the beautiful. Now we are coming back to the renaissance of art in the shoemaking industry. You are drawing to-day on the inspiration of what has gone before, and you have come to a period where you are not only drawing upon it but you are per- fecting it and advancing it. You have a great future before you in the evolu- tion of art in this country. There is nothing more beautiful, nothing that suggests the beauty and all the rudiments of art, line, color, design than a shoe: and this is in your keeping and in your -making. You have the heritage that has gone be- fore and the future that awaits you in its development. Now, what of color, again? The Orient we have drawn on for color inspiration. Fashion is decreeing that the Chinese is very much to the fore in vogue. Now, we have Chinese colors which must come into a motif of this unique pageant and color picture. Of these Chinese colors, yellow is the dominating note. Fashion demands that yellow will be one of the biggest colors of the coming spring and sum- mer season. Yellow, not only in its soft tones but through the whole ga- mut of its range into the orange tones and the vibrant yellows of the Chinese Empire. Next to yellow, greens stand out, al- mond greens, soft gray tones which will go in suits and dresses and every kind of apparel, and as a_ contra- theme to that, you have the more vivid tones of the Chinese jade type of green which offsets the grayer tone to en- liven it and make it more of the sport element of color. Next green, blues come. Blues have been dead in the past, that is in what I’m talking about, volume of business. Navy blues for the past several sea- sons have been dead. One reason was because blacks became so strong and so dominant in the past two years that it simply put navy blue out of business. The two never run together. But black has had its deathknell—I don’t mean to say that it isn’t still a style factor, it is: but color has been knock- ing at the door for so long for admit- tance in its glory that black has been relegated as merely an incident rather than the dominating note. So now navy comes up, and from navy you go up the scale to all the soft blues of the powder blue type, which is so much in vogue now, a blue with a slightly gray tone which is a very soft, becoming type for wo- men. Not the periwinkle blue that was harsher, and had such a vogue two years ago but the lighter type of blue somewhat in the same category. Then you have the copenhagen types of blues. These all will be big factors in fashion and industry. Much white will be worn, not only in all white attire but as I see it now there is much more a dominant call for the note of color. In the shoe, the parasol, the hat, the various accessories that have become so much part of a woman’s attire to-day. White with color is the keynote of sports attire. Now, black and white together is a very smart thing, and is demanding and getting recognition to-day. Paris has been using black and white for some time and we are getting the re- flections of it here in this country. Now you have a little picture that I have thrown on the screen for you in color and fashion. While I came merely to talk of color, I cannot help but talk on the various vogues of attire that I feel must fit into the picture of the shoe. The silhouetté, as we call it has changed materially. The day was when the tailored costume was passe, but now it has come back with a bang. The tailored gown and the «tailored suit is the smartest thing of the mo- ment. The strictly mannish tailored sult has come with a re-birth. That influences your shoe styles. Now, when I say colors, I am not only talking about women’s shoes be- cause anything away from black is a color and here I come to the very strong point of tans and browns. Tans and browns—the whole range—you have had them for a long time, but you haven’t seen the end of them yet be- cause they are beloved by the Ameri- can women. She has a penchant for those shades because they are the most becoming colors she can wear. She wants them, she is demanding them, and she is going to get them. Light tans and browns, remember _ that. Grays have not even come up to their normal consumption. Color is your silent partner that acts subconsciously on the minds and the senses of women, of people, working with you as one of your greatest mer- chandising factors. Color and design are two of the greatest factors in the shoe making industry, in the shoe sell- ing industry, in the shoe buying indus- try: and the more you learn to ap- preciate the value of color, the more March 5, 1924 you understand its subtleties and ‘he way it reacts on the public, the grea‘cr you are going to develop in your »5 and in your industry and your n chandising and salesmanship. Let color be the messenger which sells your goods. When you put it the window, put it there with the id and the psychology back of it that is going to bring a message to the ou! side, to the passer-by in the stree: There isn’t anything that a womai responds to quicker that she doe color. Men respond to it, too, but the, don’t know it. A great many men ar color blind, but perhaps that is a mor therapeutical idea of color than th: scientific, the practical or the effer- vescent side of color. But remember that color will hel» to sell your merchandise quicker thay anything else. Back of all this color propaganda, if you want to call it that although it is not a good name for it, color education is perhaps better, there stands a phalanx of industry workin7 to help you and your industry solve Genuine Comfort for Troubled Feet Jur Special No. _ 388 brings joy to : sensitive feet. Wide, roomy, ; bunion last, soft leather. Relieves & thou- H-B Dependable Footwear Favorites with farmers for 30 years. Dress and Service shoes for men and boys of all leather and all good leather. Made by skilled shoemakers. Good look- ing, long-wearing, easy on the feet and on the pocketbook. The line that makes satisfied cus- tomers for the shoe dealer. HEROLD-BERTCH SHOE CO. Grand Rapids, Mich. L. H. BAKER, Secy-Treas. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan GENERAL MERCANTILE RISKS Write LANSING, MICH. P. O. Box 549 + 4 4 a ' gi ee My ‘ . i March 5, 1924 your color problems. In America to- day there has been built up by the co- ordinated efforts of every branch of industry which uses color, the great fabric branch, the silk, the wool, the cotton and now the shoe and leather industry working to make color ap- preciated in industry, to make it put across its merchandise. The shoe industry is standing back of that co-ordinated effort, and it is standing there, why? To help you. Not only to help you individually solve your merchandising problems, but it is standing there, why? For the rea- son that it is the intention to make American colors, American fabrics, American shoes, American fashions, if you will the synonym of beauty, artis- try and perfection. Margaret Hayden Rorke. —_——.-2-2——___. Our Duty As Good Citizens of the Republic. _ Grandville March 4—Party politics is once more waxing warm i some quarters and means a whole lot of foolishness carried on in the name of party. Is this true? Is politics a filthy pool as I once heard a Grand Rapids law- yer proclaim from the rostrum. Said lawyer had in mind a minister who had addressed a political meeting on the previous day. It shocked him to know that a minister of the gospel should dabble in the filthy pool of politics. What are politics but attending to the business of our country? It is a business proposition, pure and simple, and a man who is too pure to take a hand in politics is certainly too good for this world. Think of the newly enfranchised women voters. Do we say they are dabbling in a dirty pool when they go to the polls and vote? Assuredly not. The lawyer was wrong. His own party had some bad blotches on it and it was such as he that had served to roil the political pool. There is nothing purer in this coun- try than politics. It is the making of laws for the benefit of the people and every citizen should make it a point to take a hand in politics, which are black or white as we individual mem- bers of the party make it. Another mistake which some make is declaring for men and not party. Some men I have known take pride in stating that they go in for men, not party. Well, if we all do this, where do we land? In a quagmire from which it would puzzle a Philadelphia lawyer to extricate us. It may be well enough to remember that no man is greater than his party. This has been tried out a number of tines in this country only to land the nian so much superior to party in the ditch of his own digging. There are a few members of Congress to-day who consider themselves superior to party. Where do we find these party- less men? They act as political bush- whackers, annoying their betters and blocking whenever possible the prog- ress of Government. In our Govern- ment the majority is supposed to rule. That seems to be the fairest way, and so parties have been formed to carry on the institutions of Government, and the majority party has the right of way. This, however, is not always true, since the majority party to-day in Congress has a rift in its side which is retarding needed legislation and beating down popular government with the venomous instinct of the rattle- snake. A government of the people, for the people, by the people could not. long exist without parties and party government. No matter how bad a party may become when suc- ceeding to power, the remedy is al- ways with the people who are the ar- MICHIGAN TRADESMAN biters of the National destiny and can correct all mistakes at that last tri- bunal, the ballot box. Village and township elections are near at hand. These are but the open- ing guns, the skirmish line being formed in advance of the main National battle of 1924. Party lines are not so carefully drawn in the minor elections, and yet it is well enough to keep in mind the fact that a man’s political opinion on affairs of National moment should not be wholly ignored, even at the small town balloting. You say I believe in a good man re- gardless of politics. Well enough un- der certain conditions, but suppose we follow this to its logical conclusion and elect good men to office who see crooked with regard to the enactment of certain economical laws which may make or break the business interests of the country. Better vote in that party which will make such laws as will redound to the best interests of the whole country. A man may be a good fellow and yet be warped in his ideas of govern- ment policy. In past days what would have been the result had some of the ideas of these good men—men with best intentions—been carried out as for instance the free coinage of silver without the consent of any other na- tions of the world? Looking back we can see how calamitous such a policy would have been for the United States of America. Many of the most ardent free silver men of bygone days have since seen the folly of those ideas and are now firmly standing on the rock backed by the gold standard. And yet many of these men left their party to scramble for a delight- ful ignis tatuus which sound business sense should have shown them to be, if adopted, disastrous to the Nation. These backsliders of that day imagin- ed themselves greater than party. It was a party, however, which stood pledged to sound money that won the day and saved the Nation from bank- ruptcy and indiscriminate business collapse. I repeat, no man is greater than his party. The party must purge itself of all unworthy members in Official posi- tion. It must stand firmly for the best interests of the people, and while do- ing this fewer mistakes will be made than in an attempt to run the country on the man higher than party principle. Government by parties is the only successful manner of procedure. The better sense of the people will care- fully hold parties to the ringbolt of public opinion, so that no party can go tar wrong for a great length of time and continue to hold public office. Be on hand at every election. That is the duty every American owes to himself and to his country. ' Old Timer. ———_+-+___ : An Optimist. A German shoemaker left the gas turned on in his shop one night, and upon arriving in the morning, struck a match to light it. There was a ter- rific explosion, and the shoemaker wes blown out through the door and al- most to the middle of the street. A passer-by rushed to his assistance, and, . after helping him to rise, enquired if he was injured. The little German gazed dazed at his place of business, which was now burning quite briskly, and said: “No. I ain’t--hurt. But I got out shust in time. Eh:” —_—~- + There is something wrong with the mental equipment of the man who is always having to look and see whether the stock contains what the customers ask for, 11 The Old Reliable oz re West Michige New System Dentists We’ve taken pain and high price out of Dentistry and substituted comfort and economy. After all, there’s no place like the New System. s . ‘ Just a Step South of Monroe Ave. 41 Tonia Ave. in G. R. One Flight Up; Write for Information. Tt HIN K... If you were Lousy, what would you do? Kills Lice on Stock and Poultry No Dip No Dust No Fuss No Muss “*{JUST SPRAY’’ Hazeltine & Perkins Drug Co. Distributors Grand Rapids, Mich. Odessa Chemical Co. Manufacturers Lake Odessa, Mich. Write for prices. Please mention the Tradesman. 342 DOTA aS FS AX. Le hy J x i SEA rN 8, PANETELLA e Joe (Java Wrapper)2 For25¢; PERFECTO (SumatraWrapper) IO¢ STRAIGHT SIZE (Javawrapper) 10¢ BLENDED AND MANUFACTURED BY bak TUNIS JOHNSON CIGAR CO. GRAND RAPIDS, MICH. Ss SSS OS LIES ONY Be wh 12 MICHIGAN TRADESMAN —<—_ SSS SS THU ECL (CLUE (te S >. Firm Commodity Prices Until Middle of the Year. Two well-known economic services forecast rising commodity prices dur- ing the first half of the year. One of these is silent concerning the trend during the second half, but the other predicts that prices will reach their peak by the middle of the year, but that the downward movement which may develop during the autumn should be of moderate character if basic con- ditions remain as they are at present. It sees an important factor in prevent- ing any sharp break in prices is the abundance of credit resources. Easy money will serve as a cushion to soften the effects of whatever reaction may develop. Another factor will be the relatively small inventories, which will prevent heavy commodity liquidation that otherwise would intensify the re- cession of prices. Moreover, the fact that stocks are small should insure a continuation of buying in the second- ary markets even when prices begin to decline, an outcome that would be im- possible if inventories were swollen. Among economists the weight of opinion inclines to the view that, what- ever prices may do in coming months, the trend during the next few years will be gently downward. In support of this position they point to what has happened after previous great wars and assume that the return of the Eu- ropean nations to the gold standard will be accompanied by a trend to lower price levels. One of the leading British economists, Professor J. Shields Nicholson, of the University of Edinburgh, dissents from this view. He believes that prices will continue to rise for the next five or ten years, even though Europe during this period should take steps to return to a gold basis. The value of gold in terms of other commodities depends upon the demand for its use in the arts as well as upon the demand for it for monetary pur- poses. Professor Nicholson sees a slackened demand for gold in the arts. This is because purchasing power in Europe is much below the pre-war level and also because other things are taking the place of gold for ornament. The greater monetary demand for the metal will therefore be offset, he be- lieves, by the lesser arts demand, and the predicted decline in prices will not materialize. This is an interesting point of view. Professor Nicholson is careful to point out, however, that the reintroduction of gold coinage into Europe would be followed for a time by hoarding, and that this tendency to hoard may take up some of the slack due to the limited demand of the metal for non-monetary uses. He is anxious to see Europe re- turn to the gold standard, and he makes the point that in previous periods of resumption the transition has not brought unemployment and a loss of purchasing power, though it is sometimes claimed to-day that it will do so when Europe eventually makes up its mind to resume. On the con- trary, he shows that the establishment of the gold standard in Great Britain after the Napoleonic wars was follow- ed by great industrial activity and an increase in National wealth. Those who are unconvinced by Professor Nicholson’s line of reasoning as to fu- ture prices may point to the fact that if the wealth of a country increases after the restoration of the gold stand- ard the demand for gold for non-mone- tary purposes should also increase. This would obviously tend to enhance the value of the metal and to bring about lower prices, in accordance with expectations of most economists. While the views of the British economist may be accepted by only a minority of his confreres, practically all of them will agree with his argu- ment that the discarding of paper money will not necessarily be followed by hard times. There have been such things as “hard money” panics. Czecho- slovakia passed through one in 1922. Yet the privations of that period were a mere shadow compared with those resulting from a long period of un- checked inflation, such as was experi- enced in Germany. tory the abandonment of the paper standard under Hamilton’s. financial program brought no depression, but In our own his- ' purchase. PRIVATE WIRES. to all MARKETS — LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or CORRIGAN, HILLIKER & CORRIGAN Investment Bankers and Brokers GROUND FLOOR MICHIGAN TRUST BLDG Bell Main GRAND RAPIDS, MICHIGAN 4900 March 5, 1524 TEST OUR ABILITY Turn over to us the care of your properties for a rea- sonable time and let us prove to you that because of 34 years’ experience in a general trust business we can handle them to your benefit. You will then better un- derstand the advantages to your estate of having us act as executor of your will. THE MIcHIGAN [RUST COMPANY Organized in 1889 CORNER PEARL AND OTTAWA GRAND RAPIDS American State Savings Bank North Lansing LANSING South Lansing CAPITAL, SURPLUS AND PROFITS te $1,000,000.00 The Welcome Sign Is Always Out OFFICERS Wm. Alden Smith, Chairman of the Board Chas. W. Garfield, Chairman Executive Committee. Gilbert L. Daane, President Arthur M. Godwin, Vice-President Earle D. Aibertson, Vice-Pres. & Cashier Earl C. Johnson, Vice-President O. B. Davenport, Asst. Cashier H. J. Proctor, Asst. Cashier H. Fred Oltman, Asst. Cashler Dana B. Shedd, Asst. to President DIRECTORS Noyes L. Avery Chas. J. Kinde! Joseph H. Brewer Frank E. Leonard Gilbert L. Daane John B. Martin Charles W. Garfield Geo. A. Rumsey William H. Gilbert William Alden Smith Arthur M. Godwin Tom Thoits Chas. M. Heald A. H. Vandenverg J. Hampton Hoult Geo. G. Whitworth John Hekman Fred A. Wurzburg 54,000 SATISFIED CUSTOMERS RESOURCES OVER HNN HUI $18,000,000 APIDS Gy AVINGS SANK. 9 oes au COVA THE BANK WHERE YOU FEEL AT HOME ‘ % eee eae Qe : cones ee i gettin March 5, 1924 rather the reverse. In like manner, the resumption of specie payments in 1879, after seventeen years of a paper regime, did not check the country’s growth. Prices were falling before that date and continued to decline for many years thereafter, but the decade from 1880 to 1890 was one of unprecedented industrial development. William O. Scroggs. ——+->___ Notable Exception To the General Rule. Sault Ste. Marie, March 1—I am en- closing herewith a copy of our finan- cial statement for you to glance over, and if you have any remarks to make whether they be criticism or comment I would like to hear from you. If you will remember a couple of years ago you published an article concerning co-operation, which I took offense to and at that time I mailed you a statement of i921 which you published, and I felt at that time that ' you did not get much light on the successful co-operative organizations in the State. Sault Ste. Marie has a population of approximately 13,000 and as you will note in our statement during the year of 1923 our Association did a business of over $363,000 on a capital stock of $31,000, showing a net earning of $24,- 000, which in my estimation is not a bad showing. You will also note that our stock averages about $28,000. During the month of December our sales were over $36,000. Do you feel that this is a good showing on the amount of stock carried? Our accounts receiv- able, you will also note, were $26,000. They were taken off on Dec. 31. In this community about 80 per cent. of the goods are charged and mostly all accounts are paid every thirty days. I would like to get your opinion on this statement as I know that you are very well versed and, no doubt, read a good many financial statements of this kind during the year, and you, no doubt, are looked upon as good au- thority, especially on statements of this kind. You also note that during our few years of business we have return- ed to our stockholders and customers over $68,000 in the way of dividends and interest. This has been done in the last five years, as before that time _ we were not in a position to pay re- bates, as our business did not warrant them. We are now operating seven stores, and we expect that our business this year will not be very far off the one- half million mark. As before stated I would greatly ap- preciate hearing from you concerning our statement at any time. Leo Lelievre, Mer. Soo Co-Operative Merc. Ass’n. Co-operative distribution is seldom successful in the United States, for reasons which have been frequently ex- ploited by the Tradesman. The Soo Co-Operative Mercantile Association appears to be an excep- tion to the general rule. Since the business was established the annual sales have shown a gratifying increase in all but two years, as follows: 1913 __------------------ $ 34,531.00 Oe 49,837.00 1915 _------------------- ae 1916 _..5.--4ss--=->--4--- 25,659.00 1917 sence eens 33,575.00 1918 =-.----------------- 58,897.00 1919 __---.-------------- 165,215.00 1920 _...---------------- 362,758.00 $021 oe eee 308,612.00 1922 __------------------ 295,186.00 1923 __-.------------+--- 363,818.00 Potal 35 ee The turn-over of the concern is ap- MICHIGAN TRADESMAN 13 proximately twelve times, which is the strongest feature of the situation. During the career of the Associa- tion it has paid $8,631.12 dividends on the capital stock and returned $61,718 to customers as rebates and to em- ployes as bonuses. It has about $47,000 quick assets, as against $15,000 accounts and bills payable. If there is another co-operative undertaking in the United States which can present so good a showing, the Tradesman will be glad to be made ac- quainted with it. —_»-+____ Automobile Production. The output of automobile passenger cars in January was the largest since October and was 29 per cent. greater than in January, 1923. Production of trucks was likewise the largest since October, and was 47 per cent. larger than a year ago. If the January record is maintained throughout the year the total output of automotive vehicles will easily pass the 5,000,000 mark, yet in the opinion of a number of observers the industry will do well to maintain the record of 1923. They point out that much of the recent out- put is going into storage to await the spring demand, as manufacturers are anticipating sales in order to insure prompt delivery. Such a plan is de- sirable for the further reason that it mitigates the seasonal fluctuations in employment. Sixty days hence the outdoor industries will be competing for labor now employed in the fac- tories, and the indoor industries are doing well to take advantage of the slack season. One Better. John: You know my wife has won- derful hair. When she takes it down it falls to her waist. Henry: That’s nothing. When my wife takes her’s down it falls to the floor. ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National Vt diddsdddsddddddddddddddddbddddddhddddan LiLMdhdddddddddddddddddddddddddaaidlliiiiullidllddlldldadilllldiildllldilishhshdbddd WUE d2Adzzzdddddldllldlidlidslbididdhddlididshhddddddl LL Your Trustee EE you decide to create trusts for the benefit of individuals or in- stitutions, you should exercise great care in the selection of a trustee. Not only honesty is required of a trustee, but the ability to conserve the trust estate or fund and manage it in an economical and efficient manner. A Trust Company makes a business of this type of service and has many advantages over the in- dividual. The matter is one of great importance. [;RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICH. THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones { mtiz°% 35 4712 Fenton Davis & Boyle Detroit Congress Building Use Tradesman Coupons 14 Other Than Fire Insurance Interesting To Merchants. The greatest incentive to that world- wide exchange of commodities and ser- vice, which has dominated the econo- mies of the last century, has been the modern system of commercial credits. This development, however, would have been possible only in a limited way had it not been for the protection offered to capital by the institution of insurance. In deed, if adequate and certain protection of persons and prop- erty by insurance should suddenly be eliminated, credit would largely revert to its ancient status and be extended only in a pledge of definite property accompanied by usurious interest ex- actions. For centuries the idea prevailed that, “the borrower is the servant to the lender.” In our time however, the lender is just as often the servant to the borrower. Mortgaging and pawn- ing in the realm of commerce has been to a great extent superseded by mutual confidence, and that confidence has been translated into terms of commer- cial certainty by insurance. Insurance, in other words, has taken credit out of the pawn-shop stage of its history and has made a great de- partment store of it. Much has been written concerning the relationship of insurance and credit. Hardly an element in the story has been overlooked in these discussions. One phase of this question, however, does not seem to have received much special attention. It has to do with the question as to whether the buyer and debtor has such-a variety of in-- surance protection as will assure his solvency in the event of any: disaster which may reasonably be expected. When insurance and credit are dis cussed together the branches of insur- ance which usually come to mind are life and fire. In extending credit in a commercial transaction the vendor en- quires as to the resources of the buyer and includes of course these two kinds of insurance in his investigation. These elements proving satisfactory, it often happens that little or no attention is paid to the other insurance needs of the debtor. The complexities of modern life are such, however, that a debtor may have ample life and fire insurance protection, yet may be in constant jeopardy be- cause of his failure to obtain protec- tion against other hazards. In the “multiple’ casualty lines, for illustra- tion, there are many important cover- ages which often are overlooked by creditor and debtor alike, but which still more often have proved their worth in the maintenance of a sound credit structure. Perhaps the most interesting of the multiple lines are the various forms of public liability insurance, but there are many other lines affording protection to business income, business property or legal obligations which also ought to appeal to the credit men of America. Workmen’s compensation insurance need not be included in this list. It is compulsory and those who extend credit need not worry about it, except: of course, to~see to-it that it is-preese4 vided to the debtor by a sound, and = . 22 -_ substantial carrier, whose capital; andi J resources give guarantee of its capacity MICHIGAN to meet all obligations not only to-day but ten years from to-day. This warn- ing as to strength of resources applica- ble to insurance liability also extends to all kinds of property or business in- surance, and particularly to such forms as involve deferred liability and the consequent requirement over a period of years. Experience has pointed to the fact that sound and well establish- ed stock companies in the field of property and business insurance al- ways can be relied upon as continuing ' going concerns. As a general thing, the larger mer- cantile and manufacturing enterprises are fairly well covered by the various casualty lines which they seem to re- quire. But from the standpoint of the credit man, even if there were not suf- ficient coverage carried by these larger concerns, their financial responsibility seldom would be affected by any catas- trophe which might be guarded against by these forms of insurance. All great department stores carry passenger elevator insurance in sub- stantial amounts. It is a good business practice. But no credit man would question the financial standing of any store in this class on account of the hazard involved in running uninsured elevators. He would know that the company would be able to pay any possible loss without an _ excessive strain on its resources. But the credit men for several fur- nishing houses were negligent when they did not enquire as to the elevator insurance carried by a new hotel in a small Western city. The building, a fivé story affair, has been erected by local capital and was heavily mort- gaged. Shortly after the place was opened the elevator fell, killing four persons and injuring several others. Judgments were obtained aggregating $65,000. There was no insurance. The result was bankruptcy for the hotel and a substantial loss to the houses which equipped it. A large city hotel could have weath- ered such a storm. In order to avoid a loss of this kind the credit man need not watch the big fellow closely, but he must constantly be on his guard to see to it that the little fellow is ade- quately protected. In a New York suburban village a furrier, operating on a small scale for many years, decided to expand during the boom times in 1920. In the fall he put in an unusually large stock of ex- pensive furs at peak prices, and, his reputation being high, he was able to get a good line of credit. The whole- saler insisted on an increase in the fire insurance to cover the value of the new goods, and this was furnished. Shortly after this transaction robbers TRADESMAN entered the store, cleaned out every- thing of value, piled the goods in a truck standing in the quiet village alley and yamosed. Bankruptcy for the furrier resulted, and his creditors got only ten cents on the dollar. case burglarly In this insurance March 5, 1924 would have saved both debtor and creditor. The wholesaler’s credit ma: should have insisted on it under th: circumstances. A large store could have survived. The furrier operating on small resources went under. In Chicago two young. grocery Acknowledgment [ .. OLE JACOBSON I hereby wish to thank the bankers for all past business courtesies shown me, and also announce that I have severed all connections with The Electric Alarms, Inc., formerly known as the Safety Burglar Alarm Co., of Grand Rapids, Mich. Sincerely, 34% Fourth National Ban United States Depositary Capital $300,000 Surplus $300,000 3 interest paid on % semi-annually. interest paid on Certificates of Deposit if left one year. GRAND RAPIDS, MICHIGAN Savings Deposits, payable OFFICERS Wm. H. Anderson, President; Lavant Z. Caukin, Vice-President; J. Clinton Bishop, Cashier; Alva T. Edison, Ass’t Cashier; Harry C. Lundberg, Ass’t Cashier. DIRECTORS Lavant Z. Caukin Sidney F. Stevens Robert D. Graham Samuel G. Braudy Samuel D. Young Hamilton Wr. H. Anderson Christian Bertsch David H. Brown Marshall M. Uhl J. Clinton Bishop James L. Preferred Lists of Safe Investments FOR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4678. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids tures at Plainwell. required from each purchaser. eo 5 was * 2 ie .. 3 ; By. order of.the Circuit Court of Kent County, Michigan, mencing Saturday, March 8th, 1924, at 11:00 a. m. at Plainwell, 10:30 a. m: at-Wayland, Mich., sell at public auction the following assets All real —— pe buildings, a large stock of farm implements .Manure spreaders, seeders, mowing machines, harvester machines, also a quantity of w i Hardware, automobile accessories, repair and replacement parts for fompledianee pete i et All of the above will be sold in single pieces a : ; ; FRANK D. BLAKELY, Receiver. AUCTION All checks must be certified. 317 S. Market St., Chicago. Northern District of Michigan, we will, com- Mich., and on Monday, March 10th, 1924, at belonging to the estate of F. D. Travis Co. including tractors, nd detailed lots. EDWARD J. BOWMAN, Atty. for Receiver. ~ MICHAEL TAUBER & COMPANY, AUCTIONEERS wagons, cultivators, , Also all fix- A deposit of 25% will be 5 aatanagt March 5, 1924 clerks saved up a few hundred dollars each, pooled their resources and went into business for themselves in an outlying district. A supply of Christ- mas trees was obtained for the recent holiday season. They were piled on the sidewalk in front of the new store and gave them a thriving trade. On the evening of December 20 last a bundle laden commuter hurrying home stumbled over these trees. ‘The fall resulted in a fractured skull, and other injuries, which for a time it was thought might prove fatal. The boy proprietors were clearly liable. For- tunately, however, for all concerned they had adequate insurance protection under a public liability policy, and the insurance company will have to settle with the injured commuter. Under any other circumstances the new storekeepers would have been forced into bankruptcy. This insurance, it might be added, was not obtained be- cause of any insistence on the part of the credit men of any of the whole- salers who had trusted these boys, but rather because one of them had previously worked in a store which had been put out of business by a similar claim. He knew the danger. The insurance company records are full of other instances of the same general character. chants and manufacturers have been saved from insolvency by having ade- quate insurance against all the haz- ards of the business in which they are engaged, but many more have been wrecked because they personally were ignorant of what coverage they needed or because their creditors did not in- sist on such coverage for mutual pro- tection. For the latter situation in- surance agents are often at fault for not providing the right kind of in- surance counsel for their patrons. There are altogether too many agents whose vision does not extend beyond fire and compensation indemnity, and who utterly ignore the more important “side lines’ of the casualty business and even of the fire business, In a keenly competitive field credit men often had rather take a chance than to insist on adequate coverage. And it often also is true that credit men themselves do not appreciate the importance of these so-called “side Many small mer-. MICHIGAN TRADESMAN lines” and are even at times inclined to class them as more or less useless “trimmings.” There, of course, always is the pos- sibility of overdoing insurance buying, just as there is the possibility of over- doing any other sort of buying. Not all merchants need burglary insurance. Public liability insurance would be an extravagance for some classes of busi- ness men and a necessity for others. It is the business of the insurance agent to advise in these matters, but sometimes he is as derelict in this duty as is his customer in making enquiries as to what he reasonably requires. The credit men of America can do much to assist buyers in getting proper insurance coverage in companies which are recognized as sound. Henry Swift Ives. We are in the market to purchase an entire issue of public utility, industrial or real estate first mort- gage bonds. A.E. Kusterer & Go. = Investment Bankers, Brokers MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Phones Citz. 4267, Bell, Main 2435 New York Howe, Snow & Bertles (INCORPORATED) Investment Securities GRAND RAPIDS Chicago Detroit Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © 2 Chairman of Board President Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents The Michigan Retail Dry Goods Association advises its members to place their fire insurance with the GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY and save 30% on their premiums. Other merchants equally welcome. 319-20 Houseman Bldg. Grand Rapids, Mich. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. r Nachtegall Manufacturing Co. 237-245 Front Avenue, S. W. Grand Rapids, Michigan STORE BANK § OFFICE FIXTURES and FURNITURE The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Treas. E “| } * 1 4 y 4 RSE pane TRO. 4 A ’ ¢ ¥ 4 prema a s a ‘ - <> 16 MICHIGAN TRADESMAN March 5, 192: Appropriate wording appears on each of these cards—one having primarily the man’s appeal and the other the woman’s. ‘Ss x — Fifty Thousand Cards, beautifully printed in color, will be distributed to Retailers who sell ZEPHERIZED a4 Knit, Underwear, for their use during the Spring and Summer season, beginning with SPRING EXPOSITION OF KNIT UNDERWEAR - APRIL 6-13 i OT a store in the United States Selling Knit Underwear to Men, Women or Children but should have one or both of these cards on display as the center of an attractive window trim during KNIT UNDERWEAR WEEK April 6-13. — 10,000 of these cards will be delivered to Retailers direct— 20,000 more will be delivered to Retailers by Underwear Manu- facturers selling direct, and— 20,000 will be delivered to retailers through Whilesalers. NEWSPAPER ILLUSTRATIONS FOR YOU A series of appropriate illustrations in one column and two an column sizes will be prepared for your use in your own local newspaper advertising—illustrations that will help tie-up your advertising with the big national campaign. These will be fur- nished in the form of Newspaper Mats to dealers who wish to take full advantage of the Industry’s efforts to help sell a. Zepherized Underwear. 4 To be sure that you get the cards and mats you will require, ee write to us and we will see that they are delivered to you promptly. ae 3 Address: = $2 Ste? WA. : BYRON G. MOON, ADVERTISING DIRECTOR 65 Fifth Avenue, New York, N. Y, %e ‘> ee hee March 5, 1924 MICHIGAN TRADESMAN 17 the illustrations that will appear in the Window and Counter Cards that give YOUR Store a tie-up with the MILLION DOLLARS’ . worth of Advertising that will appear this Spring to help you sell ZEPHERIZED Knit Seieant HE week of APRIL 6-13 is the Opening Week of the BIG NATIONAL DRIVE for ZEPHERIZED Knit Underwear. During that week National Magazines, Newspapers, Farm Journals and Professional Journals will be telling the Association’s message to Millions of Readers—messages which will be giving direction to the majority of all Knit Underwear Advertising that will appear this Spring. | N addition to the advertising which will be done by the Advertising Department of the Industry there will be a vast amount of advertis- ing for ZEPHERIZED KNIT UNDERWEAR by the individual manufacturers—it is estimated that the Spring Knit Underwear Advertising drive will involve an expenditure of at least ONE MILLION DOLLARS Every contributor to the advertising fund who produces Spring and Summer weights of Knit Underwear will be making and promoting the sale of ZEPHERIZED Knit Underwear The Underwear that gives the maximum cool comfort and health protection— because it is light-weight, soft, elastic knitted underwear that is properly bleached —absorbs moisture more quickly—allows more rapid evaporation—keeps the body cool and dry and prevents rapid chilling. Made for Men, Women and Children in every style—in cotton, linen, silk and mixtures. The three big selling styles for men are: KNIT-ATHLETIC, KNITGARD and SEMILETIC. REMEMBER The Spring opening date of this industry campaign when people will be talking and buying ZEPHERIZED KNIT UNDERWEAR —take advantage of this million dollars’ worth of advertising—tie-up your store with the campaign—send for and use the display cards and newspaper mats,—get in your window displays and advertise locally during the SPRING EXPOSITION OF KNIT UNDERWEAR APRIL 6-13 ASsoc, ATED KNIT UNE neh Avenue MONLY. © An Association of Knit Underwear Manufacturers representing 75 per cent of the output of Knit Underwear in the United States, March 5, 1924 |? DRY GOODS, = = 4 } FANCYGoopS“°Norions | | EASTER GIFTS Michigan Retail Dry Goods Association. President—J. C. Toeller, Battle Creek. _First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—W. O. Jones, Kalamazoo. Secretary-Treasurer—Fred Cutler, Ionia. Manager—Jason E. Hammond, Lansing. Playing Up Perforated Belts. One of the outstanding features of the Spring models in leather belts that are now being shown to the trade is the use of perforations. This idea is worked out in belts with one strip of perforated leather applied to another of contrasting color and in many mod- erately-priced lines, to one strip alone. Patent leather is frequently seen in combination with red or white leather, as well as by itself. An ingenious buckle is made of two round metal disks that fit into each other without showing the fastening device. Movable Eyes for Stuffed Dolls. An innovation in the form of mov- able eyes has been made for the “soft head” rag doll or stuffed animal toys. Heretofore, these toys have been made with painted eyes which detracted ma- terially from their life like appearance. The movable eyes were invented by Mrs. H. N. Slater, of New York City, who will devote the proceeds of their sale to charity. The eyes are located in a “cup,” the edges of which are covered by the fabric of the doll or the suffed toy animal. As the body is moved the eyes move. The invention has taken with the doll trade, both manufacturers and retailers agreeing that it supplied a marked need. The eyes are sold to manufacturers on.a royalty basis, which means an increase in the retail prices of from 25 to 50 cents above those of the painted-eye doll or animal. —_2+>—__ Low Prices on Overcoats. Retailers are now offering their over- coat stocks at what they say are the final reductions. The response, while not extra good, has been largely from the consumers who have been waiting for the reductions for the purpose of putting the garments in moth balls for next Winter. The remark has been frequently made in the trade that overcoats can be purchased at the lowest prices that will be seen for some time to come. The extent of the re- tailers’ carryover is still a question, but few in the trade believe that it will be light. It was said yesterday that the retailers are making strong efforts to dispose of the coats with belts all around, as the indications are that the guard model, or the half belted ulster, will be the style leader next Fall. — + ->___ Feature Collar-Attached Shirts. That the collar-attached shirt will be the leading type for the coming sea- son is held to be amply indicated. This style of men’s shirt is being featured extensively by leading retailers, who are confident of its again meeting with success. Blue is the “touted” color in these shirts either in the solid effect or striped. White, particularly in the Ox- ford style, is headed for greater favor as the season advances, according to wholesalers. Broadcloth shirts in solid colors continue to be the volume sellers. Retailers are tending to buy a little more liberally for Spring. —— +++ Pleated Skirts in Demand. Pleated Skirts have ruled in the de- mand so far, according to wholesalers, Wrap-around models figure in the buying of retailers, the call being particularly strong in the case of Mid- west stores. Both silk and woolen skirts are selling, although the demand - for the former has not yet struck its pace. Box and knife pleats dominate in the flannels and wool crepes. High colors in the former are desired, al- though tan is a favored shade. Plaids and checks and novelty weaves lead in the wool crepes. Now featuring a large assort- ment of untrimmed shapes in Bangkoks, Coburg Hemps, Ital- an Milans, Swiss Timbo and Hair Braids. Anticipating the demand for flowers, our orig- inal importations and domestic flowers meet every requirement of the discriminating buyer. Our Criterion and Wolverene Trimmed and_= Tailored Hats, also our popular priced Trim- med Hats are priced so as to enable our customers to make handsome profits on these lines. Corl-Knott Company GRAND RAPIDS, MICH. The Easter Season offers an unusual opportunity for increasing your sales, by suggesting “Easter Gifts."’ See that your stocks are in condition to take care of your trade. We suggest a few items, always welcome as Gifts. FOR LADIES Handkerchiefs, Hosiery, Umbrellas, Stamped Linens, Etc. FOR MEN Handkerchiefs, Hosiery, Umbrellas, Dress Shirts and Neckwear in large range of styles and prices. Do not fail to take advantage of this occasion, for increased Business. PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICHIGAN A Wonderful Line Beautifully Tailored, All Wool and Reasonably Priced E ARE pleased to announce, after long search, the opening of the best line of Men and Boys’ Mackinaws, Heavy Pants, Jump- ers, Stag and Buffalo Flannel, Shirts, etc. Made by one of the largest mills in the United States. They buy the Wool in the grease and do every operation themselves. They have the latest, most economical and efficient machinery. Prices are based on raw wool bought on a lower market and without profit to the Manufacturer in order to introduce the line which will be known as the “POLAR BRAND.” The line contains only the best numbers, patterns and color com- binations which sell on sight. You will be agreeably surprised at the quality, tailoring, and other features not found in other lines. Samples are now in our salesmen’s hands for your inspection. Nat- urally we shall confine the line to one retailer in each locality, so if interested, please place your order with our salesman as early as possible. Present prices are subject to advance without notice. Your order can be placed for direct shipment F. O. B. Mill at considerable saving if you buy a reasonable quantity. Delivery up to August first will carry usual Fall Terms of 2/10 October first, afterwards 2/10/60. See our salesman or write us immediately. GRAND RAPIDS DRY GOODS CoO. MAIL ORDERS AND HOUSE TRADE OUR DELIGHT concn meen tr the te PEE AIR RAI ST EO at ig March 5, 1994 MICHIGAN TRADESMAN : 19 Hardware Dealers: Don’t Neglect Incubators The Poultry Raising Business Is Growing This industry is becoming greater each year and good hatching equipment is in demand. It is time for the setting of eggs and the trade will call for Incubators to Hatch Strong Healthy Chicks. We Distribute the Queen Line of Incubators and Brooder Stoves This line is qualified in every way and is nationally known and used by successful poultry raisers. We can send you an illustrated catalogue and prices on applica- tion, and are in position to ship immediately on receipt of order. Handle Queen Incubators and get All the Profits This dam- per regulates your check ICAO NDI draft and the direct draft to your fire, | MICHIGAN HARDWARE Co. ’ WHOLESALE ONLY | 100-108 Ellsworth Ave. Grand Rapids MICHIGAN TRADESMAN March 5, 1924 _—~ —_— = — <> = = ‘ ¢ } Z Safeguarding the Health of the Milk Consumer. Remember, when you were a lad. how you used to take the little tin pail and go over to the Widow Jones’ and get a quart of milk, milked warm into the pail—and you'd snitch a swallow or two on the way home? That, thirty years ago, represented in its utmost simplicity, milk produc- tion, milk distribution and milk con- sumption. The quart of milk repre- sented. the supply produced by the cow in excess of the widow’s require- ments. The widow then knew—and cared—about as much of the cost of production, overhead and depreciation as Bossy herself. The Widow Jones went the way of all flesh. Bossy also died. In Bossy’s place there is that endless line-of “the cattle on a thousand hills’—also in ten thousand valleys. The Widow Jones is superseded by about fourteen thousand fresh milk dealers in the United States, represented by a capital investment probably exceeding a hun- dred million dollars. Where Bossy in her occasional tem- peramental fits kicked over the pail she is now consistently, uniformly “kicking in” to the cash register. She has become a unit of the wide ramifica- tions of the world’s business. The quart of milk you got by the simple process in the tin pail now comes to you in the sanitary glass bottle. But it comes to you by a very much more elaborate route which is something like this: It is cooled at the farm in cans. The cans are transported by truck to the country receiving station or direct to the glass lined and cooled cars at the railroad. Then it goes by rail to the city plat- form or unloading truck. From there it is transported by truck to the city milk plant where it is tested as to acidity or freshness. It is sampled in the laboratory for butter-fat, sediment or cleanliness. Then it is transferred to the receiving or weighing vat. From there it is pumped to the heater, clar- ified or filtered, pasteurized in holding tanks at high temperature, thus destroying all pathogenic life. From here it goes to the cooling ma- chinery, then to the filling or bottling machinery, then it is capped, crated, refrigerated and loaded on wholesale or retail wagons and delivered. It is worthy of note that you pay but a few cents more now for your quart of milk than you paid the Widow Jones in those other days. The milk dealer’s profit is a very small fraction of a cent per unit of product and it is only because of the unusual turnover that the business becomes a gainful occupation for him. So because of the intricacy of the milk industry, the smallness of the unit of profit, it will occur at once to the business man that the building of a cost system for those engaged in the business was at once quite neces- sary and difficult. It was in 1917 that the subject of uniform cost accounting was first ap- proached by the leaders of the indus- try as represented in the International Association of Milk Dealers. The subject was gone into in a most in- telligent, scientific and, at the same time, practical manner. First a certified public accountant was engaged to make a survey of the industry and ascertain the practicabil- ity and need for a uniform cost ac- counting system. His report at the next annual meeting convinced the membership of the need of such a system. The leaders of the industry at the beginning sought the counsel of more thoroughly organized business in many lines. It first sought the advice of the Chamber of Commerce of the United States, which was—and is—urging up- on all American industry the building of cost systems. Its advice was that the system be built up as far as pos- sible within the industry itself and with the least necessity for the dis- arrangement of existing systems. This plan was adopted and the build- ing of the system was undertaken un- der the leadership of an expert cost man from the outside. The first step was the appointment of an advisory committee made up of some 35 or 40 accountants from representative mem- bers of the organization from widely scattered points in the United States and Canada. These representatives came from firms from the largest to the smallest. While the plans for the system were being discussed by the committee it became evident that, inasmuch as the _ System was to be an assistance for the credit man in the bank as well as a guide to better management, it would be the advantageous thing to have the advice and counsel of representatives of banking organizations and credit men. They approached the American Bankers Association, the American In- stitute of Banking, the National Credit Men’s Association and the Federal Re- serve Board, asking them to sit with the committee of accountants and of- fer constructive criticism upon the balance sheet they had prepared. These organizations fell in with the plan immediately. They designated representative men who sat with the committee and offered suggestions which from their viewpoint would re- sult in the best form of balance sheet M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables We are making a special offer on Agricultural Hydrated Lime In less than car lots A. B. KNOWLSON CO. Grand Rapids Michigan Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce Lipton’s Coffee Ask for Yellow Vacuum Can Always Fresh Distetbaied by LEWELLYN @ CO. WHOLESALE GROCERS GRAND RAPIDS MICHIGAN Choicest fruits from the world’s finest orchards Luscious as the day they were picked--and always ready to serve JUDSON GROCERY CO. GRAND RAPIDS - MICHIGAN eee ae S&S ee S&S + * b « 2 ee nce alg, v ae oe . . ; March 5, 1924 that could be devised. The balance sheet adopted as a result of that con- ference received the unqualified ap- Proval of the bankers and credit men. The Milk Dealers Association, fol- lowing these conferences, presented to its membership a perfected manual of cost’ accounting. The manual is con- structed in three parts. Part I takes care of definitions and explanations in an effort to establish uniform termin- ology. Part II shows bookkeeping procedure. Its builders have endeav- ored to set up every account that could possibly be used by the standard milk dealer and to show plainly just what entries are made in each account and how the bookkeeper will proceed in setting up his general books and cost accounts. Part III sets up all ex- hibits, schedules and charts as they should be adopted for uniform prac- tice. These exhibits, schedules and charts show in picture form the entire operation of the system. They have also included diagrams which should be of hel» to the accountant in visual- izing the flow of business transaction over his books and into his unit cost accounts. As a result of the first demonstration of the working of the system, 96 of the 264 firms in the association almost immediately asked to have the system installed in their plants as soon as pos- sible. The association then organized an accounting bureau at its general office in charge of the accountant who had been the leader of the work in build- ing the system. This bureau renders an advisory service by mail to its mem- bers. It makes comparative studies of costs an dsend periodically to its members reports of those studies, which are strictly legal. Also it has organized a Controllers Council made up of member account- ants operating under the system. This council has been divided into regional groups to cover the geographical sec- tions of the country. The regional growps under local leadership meet from time to time as their needs arise. In turn these regional groups send delegates to an annual meeting of the Controllers Council, held in connec- tion with, and as a section of, the as- sociation’s annual meeting. Report of its activities are then made to the con- vention as a whole. Holding to the thought of bringing about a uniform cost accounting with the least disturbance to existing sys- tems in the industry, the Association has emphasized the point that in build- ing its present system it has not at- tempted to revolutionize or discard the cost systems of any of its members, many of which have been built up at considerable expense and based upon individual practical needs. The system was devised upon the experience of the accountants themselves that it was not necessary to call upon members to revolutionize their methods but simply to make such changes as would enable them to conform to the uniform sys- tem and make uniform reports. Milk, of all the world’s food supply, probably gets most attention from “doctor, lawyer, merchant, chief,” in its progress from producer to con- sumer. Much of the organized work MICHIGAN TRADESMAN a1 of the industry heretofore has been towards safeguarding the health of the consumer. Now through this latest effort in uniform cost accounting they are calling for lower costs. William C. Lyon. —_>-+___ Wild Pineapples Food of Natives in East Africa. Washington, March 3— Growing wild throughout the entire Southern part of Portuguese East Africa, pine- apples are one of the food resources of the natives, but as yet no serious attempt at their scientific culture has been made, according to Consul C. M. P. Cross, Lourenco Marques, in a re- port to the Department of Commerce. As far as can be ascertained, the pine- apple originated in this territory en- tirely through random planting. Its growth has been extended by the hap- hazard efforts of the natives in intro- ducing the plants into their gardens as they move their villages about the country. : —_—_+->—___ Her Turn Next. Mary—Is Johnny courting you? Marie—Not exactly, but he is get- ting there step by step. When he first called on me he sat all evening with the album in his lap. Next time he sat with my dog in his lap. Then he took my little brother in his lap. And next Saturday night is my turn! To Country Merchants When you have fresh eggs to sell call at our warehouse, 236 Ellsworth avenue. C. THOMAS GRAND RAPIDS, MICH. CCDarsons pans MARK moni@ Unless it is C. C. PARSONS’ it is NOT HOUSEHOLD AMMONIA SAAL PARSONS AMMONIA COMPANY, Inc. NEW YORK Le 4 ST rrrss "The Wholesome Spread for Bread” The standard by which all others are judged HIGHEST QUALITY 100% CO-OPERATION SNAPPY SERVICF I. VAN WESTENBRUGGE DISTRIBUTOR Grand Rapids Muskegon “Health’s Best Way, Eat Fresh Fruits and Vegetables Every Day” California Sunkist Oranges Florida “Oke” Grapefruit Imperial Iceburg Lettuce Fancy “Yellow Kid” Bananas Four inexpensive fresh foods that are wholesome and full of vitamines. delicious, nutritious, The Vinkemulder Company GRAND RAPIDS, MICHIGAN ULUOUUUUGUDUQUORGUQNOUGUORQGQUGUOGOURGGQOQOQUUU0NUAEUCDOOGUCUGGEROQUORNOROREUORORODGOEES y PTE Ws BLUE GRASS Superior Rah Appeals Quality. - Raw gees to the BS irae Always a ea Particular Reliable = Aes cae Housewife REPLENISH BE PREPARED YOUR STOCK FOR THE FALL NOW DEMAND KENT STORAGE COMPANY GRAND RAPIDS_~ LANSING ~ BATTLE CREEK olesale Grocers | : General Warehousing «2 Distributing QQOUOUUEOUCUGUEUCUUCUGUSOUGUNLOSUCUUCUGUOUOGUEEGCUESOSOUOQURUGGUUUOUGCUOGUSEOEOUEOUUNUCUICUQUR00UR00R0000: na We % Polar Bear Flour A MONEY MAKER Can Always be sold at a profit. POLAR BE " Quality in the Bag Brings Repeat orders. “Te NEWERAMILLNGO? J. W. HARVEY & SON, ny ARKANSAS CITY, KANS-. Central States Managers + 4Slbsporar aearf lout \ Marion, Ind. You Make ‘““SUNSHINE”’ J. F. Eesley Milling Co. PLAINWELL, Watson-Higgins Milling Co. Satisfied Customers GRAND RAPIDS, MICH. when you sell NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. The Sunshine Mills MICHIGAN MICHIGAN TRADESMAN March 5, 1924 uo Ba So ) a) — — ~ — — ae — — — <—_ _— — Aes AM = STOVES 4»» a Nie i SAL ee pri ) } J sd THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN RICHMOND STAMP WORKS RUBBER STAMPS Brass Stencils—Steel Stamps—Stencil Cutting Machines 8 SOUTH IONIA AVENUE CITIZENS 51518 Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in March. Written for the Tradesman. Right now is an excellent time to have the store brightened up and thor- oughly cleaned in preparation for the spring trade. It is surprising the decorative effect that can be secured from a few cans of paint. Discolored walls can be made pleasing, dark and dirty ceilings made lighter, silent sales- men polished, drawers and shelves re- varnished, new price tickets prepared to replace those that have done duty too long, and the entire store interior made entirely pleasing to the eye. A proper color scheme makes an immense difference to the lighting of the store. The old time hardware store was dingy and _ unattractive. Light was not appreciated at its full value then, as it is now. Now, the wide-awake hardware dealer recog- nizes that a well lighted store is es- sential to attract trade. But when all the window space the merchant can contrive, and all the prisms he can put in, have done full duty, the store may still be relatively dark. A white or cream ceiling, with a light-colored tint on the walls, will make a tremendous difference in the lighting of the store, and in the elec- tric light bills. Now, too, is a very good time to re- arrange the store interior. There are many stores, where the interior ar- rangements fail to take full advantage of store conditions. There are others where minor re-arrangements right now would give the store an aspect of newness calculated to pique the cus- tomer’s interest and draw his atten- tion. The work of re-arranging the in- terior can be done much more thor- oughly right now, and probably with somewhat less outlay, than a month later when the market is stiffer. While the store interior is being re- touched and improved take a look at the exterior, and see if there isn’t room for improvement there. Toward the end of March, house- cleaning gets under way in many homes. The annual revolt of the house- wife against dust and dirt will by that time be in progress. In the hardware store, the dealer, having himself set a good example by cleaning up, should make his appeal to those engaged in housecleaning activities. Goods required in housecleaning should be prominently featured. Vaczu- um cleaners, curtain stretchers, car- pet sweepers, step ladders, mops, pails, scrubbing brushes—these and a host of other articles should be displayed prominently and pushed aggressively. The house-cleaning season is long, but the merchant who puts on the first display is pretty sure to secure the in- side track on his competitors. A circular letter to a selected list of housewives, urging the desirability of being fully and properly equipped for this work with the latest labor- saving devices, will be a timely and helpful stunt in pushing housecleaning lines, The paint trade is, of course, an im- portant factor of spring business. About the first of April, or perhaps a little sooner if spring is early and the weather good, the demand begins to quicken. In March the dealer can do good work in the way of putting through the final preparations for the spring paint campaign. Indeed, be- fore March is ended, the dealer’s mail- ing list campaign should be well under way. Quite a few advance orders for exterior paints can often be secured by a personal canvass of the likeliest prospects. Such orders give the spring drive on paints a first class start. March is, indeed, a month when the wide awake hardware dealer can quite often do considerable missionary work outside the store. The spring feeling is in the air, and people are bestirring themselves for new activities. Builders can be interviewed. Farmers who come to town can be canvassed for wire fencing orders. Athletic organ- izations should also be canvassed for their requirements. A great deal of country trade can be reached by the rural telephone lines. Even 1f orders are not secured at the moment, a good foundation is laid for later business. But as a matter of fact, a personal canvass of this sort, made by a man who knows his goods and knows how to handle people, will bring in a lot of business, most of which would otherwise flow into other channels. In search for new business and new customers, individual work is the sort that really counts the most. How many merchants keep a sharp lookout for new residents to the‘ community, and make personal calls on the new- comers? Very few. Yet such a policy would pay any dealer. Call upon strangers, welcome them to the district, offer to help them any Way you can, and incidentally leave some printed matter for them to look over. Make the call personally, if possible. It enhances the importance of the visit, and makes the newcomer feel that he has at least one friend in the community. Next time anything in your line is required, your store is pretty sure to get the first call. It must not be forgotten that people Foster, Stevens & Co. WHOLESALE HARDWARE IDI 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE A | itt Motor mi e Trucks xo” To Fit Your Business SALES SERVICE | ECKEERG AUTO COMPANY Decorations losing freshness Keep the Cold, Soot and Dust Out Install ‘AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make _ your house-cleaning easier, get more comfort | from your heating plant and _ protect your _ furnishings and draperies from the outside dirt, » soot and dust. Storm-proof, Dirt-proof, Leak-proof and Rattle-proof Made and Installed Only by _ AMERICAN METAL WEATHER STRIP CO. ! 144 Division Ave., North _ Citz. Telephone 51-916 Grand Rapids, Mich. ‘ ee i + March 5, 1924 MICHIGAN TRADESMAN 23 moving into a new town, or even into a new neighborhood in the same com- munity, almost always discover the need of a lot of new hardware. Keep close watch also on newly married couples. These are among your best prospects. Let the newly weds know that you are in the hard- ware business. Put them on your mail- ing list. With the advent of March, fishing tackle can again be featured. Follow- ing the inventory these lines have, of course, been sorted up and stocked in their proper places, so that everything is now in readiness to cater to the early spring angler. Very artistic and at- tractive window displays can be con- trived of fishing tackle, with little or nothing in the way of “scenic” acces- sories. A nice rod and line is, in fact, quite sufficient, as a rule, to arouse the interest of the angling enthusiast. Throughout his March activities, the hardware dealer should be consistently planning for the months further ahead. In March he will mature his plans for making 1924 a big and successful year; and, with his plans complete, the spring months should see him putting them into successful execution. Early March is the time to put the finishing touches on your plans for spring and summer trade. In ‘the latter part of March your spring cam- paign should be actually launched. In the final planning of the first two weeks in March, the dealer can profit very largely by studying both his past failures and his past successes. The man who profits as much from mis- takes as from achievements is the man who gets ahead in business. Suppose your plans are definitely laid for a big year. What about the execution of them? The _ best-laid plans of the hardware dealer are bound to be futile if they are not carried out. Persistence in execution, intelligence in execution, a willingness to vary a pre-conceived plan in the face of a real necessity and an unwillingness to vary it for any other reason—these are some factors that make the difference between success and failure. ‘ Persistence is a paying commodity in the hardware business. There will come, later, a tendency to slacken your effort, particularly when you are busy; or if business doesn’t come fast enough, there will come a tendency to get dis- couraged and quit pushing. Don’t yield to either tendency. The one thing to do under whatever circum- stances is to push, push and keep on pushing. Play persistence as the trump card in your spring merchandising. Having evolved plans, see that you carry them out. Victor Lauriston. —_——_+--+ > ___ No Pessimist. In his announcement on a Sunday morning the vicar regretted that money was not coming in fast enough —but he was no pessimist. “We have tried,’ he said, “to raise the necessary money in the usual man- ner. We have tried honestly. Now we are going to see what a bazaar can do.” ———_-»>-2s--~— If there is any person for whom you feel dislike, that is the person of whom you ought never to speak. Handling the Stall. Every buyer has a moral and legal right to refuse to buy, but when he begins to tell a salesman that he'll see him about such and such a date, that he’ll phone in an order, or will send his next order directly to the salesman, he is usually stalling, and his stall is an insult to the salesman’s intelligence. That is, provided the buyer believes at the time that he is deceiving the sales- man. Stalling on the part of the buyer may sometimes rise from a desire not to offend the salesman, but that makes it no less an insult to the salesman’s in- telligence, if it is intended to deceive. In case it does deceive, the buyer has a very poor opinion of the sales- man. He can hardly help having a poor opinion of a man who fails to show enough salesmanship either to press him harder for an order or to leave with a good opening for coming back to talk business. We all respect a man who shows that he has as much or more intelli- gence than we have. Buyers the same as other persons. Thats why it’s just as well that you find some way, with- out offending the buyer, to let him know you put no stock whatever in his stall. Accept his remark as a stall, and try to arrange an opening for an- other time when you can talk business, or tell him point-blank that you know the only chance in the world you have of getting an order from him is to get it then and there. I know a salesman who told a stall- ing buyer that he was the blankety- blankest bull shooter in the country, and he got away with it. The buyer respected ‘him. He had to respect him, because the salesman called his bluff in the only manner that it could be called. You sell some with a word of praise; you sell others with a mallet. The time, place and the two men concern- ed are the only factors that can govern the salesman’s choice of weapons. S. A. Chandler. SCHOOL SUPPLIES Pencils Tablets Paints Ruled Papers, etc. WRITE US FOR SAMPLES The Dudley Paper Co. LANSING, MICH. SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily in- stalled. Plans and_ instruc- tions sent with each elevator. Write stating requirements, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg, Co., Sidney, O. Bracelets in the Lead. Bracelets continue to dominate the demand for popular-priced jewelry in this market, with necklaces running a good second. The best-selling brace- lets, which are popular in bangle, flexible and stone-set effects, run in price from 50 cents to $5 at retail, with the bulk of the demand for those re- tailing around $1.50@2. Lately some- what of a demand is reported for rings to match stone-set bracelets. They are meant for wear on the little finger, and they retail around $1. In neck- laces a nice business is reported in glass ones running from 30 to 36 inches in length, the most favored ones being those to retail around $1. They may be had in topaz, amber, amethyst and several other colors. The choker variety of necklace is said to_be less popular than it was. ——_ The consequences of poor manage- ment are inescapable. There is no se- curity for the inefficient man in any competitive enterprise. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co. Saginaw Jackson-Lansing Brick Co., Rives Junction. PROFITS ARE LOST if you fail to keep an accurate record of your sales. Try the one writing sys- tem by using sales books. If you don’t write us for prices we both lose. Let us bid on your next order? We make all styles and sizes, prices on request. BATTLE CREEK SALES BOOK CO R-4 Moon Journal Bl Battle Creek, Mich Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 INDIA TIRES HUDSON TIRE COMPANY Distributors 16 North Commerce Avenue Phone 67751 GRAND RAPIDS, MICH. ; A BARLOW BROS. Grand Raplds, Mich. Ask about our way — BOND SIX SNAPPY COLORS and WHITE MEETS THE NEEDS OF THE HOUR alamazoo Vegetable Parchment Co, Kel Ricn °° Mich. 7 lonia Ave., N. W. Russ Soda Fountain Special We have two 6 foot, two 8 foot and one 10 foot Russ Fountains on which we can quote a very low price. Also used Fountains, Chairs, Table and Supplies. CASH OR TERMS Grand Rapids Store Fixture Co. Grand Rapids, Michigan 24 MICHIGAN TRADESMAN March 5, 1924 =— — — = _ = = tine E COMMERCIAL TRAVELEB: ANNES SND VALI NIUNtes BO = = = - = 5 - nt 3 SN SNNN What Constitutes the Model Hotel? Battle Creek, March 4—Sometime I may have remarked, humorously or with humorous intent, that the $2 American plan hotel was the real thing to operate to make big money, but I never imagined anyone would take me seriously, but now I find that some- time and somewhere I made the state- ment that $1.50 per day was all that any room was worth on the European plan. Certainly I have no intention of ex- plaining anything I have ever said on the subject, but for the benefit of any person who may be inclined to mis- construe my statement, I am going to declare myself for all time: 1. A well kept room, with running water, in any of the smaller towns, should be worth $1.50; if with toilet, $2, and with bath, $2. 50. 2. Construction costs of to-day, however, make an arbitrary fixed charge against each room, which in some cases exceed even the above charges, which would make the room cost about double. 3. For laundry cost alone the aver- age room charge is about 35 cents per day at prevailing prices. Besides the laundry, there is the care of the room, cost of water, heat and lighting, and whoever heard of anyone being eco- nomical in the use of these conven- iences, especially in the other fellow’s hotel. 4. Items No. 1 and 2 are based on total occupancy of rooms. If you have a 75 per cent. occupancy, your room cost (outside of laundry) jumps 50 per cent.; if a 50 per cent. occu- pancy, 100 per cent. 5. There are rooms in some hotels I have visited for which a _ charge based on item No. 1 would be ex- cessive, and others where it would be much too low. After the investment charge has been taken care of, then you have the cost of the furnishings, and as no two hotels are similar in this respect, you can usually tell whose charge is considered the nearest right by the amount of patronage enjoyed. 6. Don’t let anyone tell you—or if they do, don’t take them seriously that any fast and fixed rule can gov- ern hotel rates, and believe me, this is the only statement I shall ‘make concerning the matter. Someone has corrected me on the statement I made concerning Kala- mazoo hotels of the early days. The article was not intended as a complete historical resume of hotels in that city, but was called forth because [| desired to reprint a bill of fare of the Kalamazoo House, and I was com- pelled to depend on such date as could be found in the city’s public library. I rather enjoy being checked up on my statements, as such action indi- cates that the Tradesman is being read pretty generally, as for example, one correspondent stated that my article on Benton Harbor hotels had been re- ferred to him by a dozen persons. I. A. Medlar, of Omaha, Secretary of the Northwestern Hotel Associa- tion, comprising the states of Nebras- ka, Iowa, Wisconsin, Minnesota, North and South Dakota; paid a _ v'sit to Michigan during the past week and took occasion to specially inspect the Hotel Huron, Ypsilanti, and Post Tavern, Battle Creek. He warmly praised both of these institutions, the former as being the ideal country hotel for any section, and the latter as in a class of its own. He explained that he had heard much of both of these establishments before coming to Michigan and was curious to know more about them. This coming Saturday is the date set for the district meeting of the Michigan State Hotel Association, at Hotel Whitcomb, St. Joseph. There will be a good attendance and several topics of interest to the fraternity will be taken up. Among those included in the program are hotel laundry costs and mutual fire insurance. Don’t stay away and then let some irresponsible wise guy tell you that all these meetings are ever called for are for the purpose of advancing hotel rates. They probably will not be mentioned, but the hotel man may learn something which will enable him to make a living on the rates he is now charging. The famous Michigan bad check law was sponsored and made possible by the activities of the Michigan State Hotel Association. Its benefits have not by any means been confined to hotel men, but good as it is, the bad check law needs to be gone over by the next Legislature. For instance, the deliberate swindler may now deposit a small sum in some bank, more or less pretentious, and re- peatedly draw checks for an amount larger than this bank balances, which means that his check will be returned with the notation “insufficient funds,” whereupon the law provides delays which are vexatious and tedious. It has been claimed that one might innocently overdraw his account, but in such a case the guilt would be technical only and could be explained away. : It is the deliberate cheat we are in- terested in having punishment meeted out to. His operations can be readily spotted and his intentions easily dis- closed. “Bad check passing” will be dis- cussed at the St. Joe meeting by vic- tims who speak from experience. Under the heading “Does it Pay?” the last issue of the Hotel Review has this editorial, in part. I want the hotel man who thinks he has no mission in life to read it carefully and ponder. It is well worth while: “Not long ago the writer had oc- casion to visit a small town, some dis- tance from any metropolitan center. He entered the leading hotel of the community, an inviting looking build- ing with a Colonial white front. In- side he was greeted pleasantly by the proprietor who had charge of the desk himself. Somehow the greeting did not seem to be a professional one. It was more as though he was an honor- ed guest being greeted at a private home. The evening meal was a de- lightful repast—simple, but good, wholesome American food, and thor- oughly satisfying. Half a grape fruit, good thick soup, a choice of meats, creamed potatoes, a fresh vegetable, a dish of cranberries, dessert and choice of tea or coffee. A simple selection, but it was well prepared and the ser- vice was excellent—the waitress being a pleasant and courteous young wo- man. New Hotel eres GRAND RAPIDS “Rooms without bath, $1. 50-$2.00; with show- . er or tub, $2.50. UniOn ciub Breakfast 206 to Ss 3 75c or a la carte: Luncheon Cc. tation Dinner 75c. Wire for Reservation. — Sees Fire Proof HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away 150 Fireproof | Rooms | Private Bath, Rooms, duplex on <2 Never higher WHEN IN Turkish Baths KALAMAZOO Stop at the American / Headquarters for all Civic Clubs Excellent Cuisine Luxurious Rooms ERNEST McLEAN, Mgr. HOTEL WILLARD Detroit’s Largest Bachelor Hotel 8 Henry Street Attractive Weekly Rates Cafeteria and ele el — Open 6 A. M. to SPECIAL DINNERS —78 pants EARL P. RUDD, Mgr. Detroit, Mich. The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company GEORGE L. CROCKER, Manager Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reason- able. WILL F. JENKINS, Manager. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Magar. Muskegon Soe Michigan Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, gpd ga 50 up, with Bath $2.50 Cafeteria in Sicnpotion: LIVINGSTON HOTEL Largest Hotel Rooms in | Grand Rapids Centrally Located Columbia Hotel KALAMAZOO Good Place To Tie To | Hotel | Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the: Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN GRAND RAPIDS, MICHIGAN HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor 7 V4 ibs mas ot Pe “. > . March 5, 1994 “After a night of real rest in a com- fortable room, for breakfast the next morning one could have grape fruit or Oranges, either of two cereals, real buckwheat cakes with country sausage Or eggs (pure honey or maple syrup with the cakes) and most excellent coffee. Every employe of the hotel greeted the guest by his name and every one he came in contact with was courteous, “The lobby of this hotel was not a hang out for village loafers. On one side was a cheery writing room with an abundant supply of pens and ink. The lobby proper was equipped with tasteful wicker furniture with soft cushions and the walls were decorated in a manner befitting the real lounge, which it was. “Does it pay? The answer is that this hotel, with small operating ex- pense, has a full-house count or turns them away on an average of three nights in a week and the dining room business is many times over the aver- age for a house of this size. There is nothing remarkable about it. The pro- ‘prietor 1s a man who loves his busi- ness and who has used common sense and good taste in his dealings with the public. That is all.’ And this written by a man who has had long years of experience in hotel matters and has, as you might say, “seen everything.” I happen to know where this hotel is located and many Michigan travelers speak of it to me frequently. Frank S. Verbeck. ———— r+ >____ Items From the Cloverland of Mich- igan. Sault Ste. Marie, March 4—Philip Gillotte has opened a grocery store at 818 South Ashmun street, where he has equipped a good store to serve the public. He has had years of ex- perience in the grocery business, being associated with his brother Frank for a number of years. Prior to that he was in the employ of Gamble-Robin- son-Shaw Produce Co. He has a host of friends who wish him every suc- cess in his new venture. Mr. Gillotte is featuring the cash-and-carry system pa no doubt, he will make a success of 1t. Mrs. Leon Nicholson, of Manistique, will open her new store in the Peter- son block with a complete line of la- dies ready-to-wear goods. The new Memorial hospital was opened to the public last Thursday and thousands of visitors who inspect- ed the hospital were well pleased. The hospital is fully equipped. The citi- zens of Chippewa county and Clover- land may well be proud of it. C. O. Brown, of the firm of Brown & Baldwin, one of the Sault’s enter- prising groceries, surprised his many friends last week when he returned from Canada, bringing back a bride. After an extensive Canadian trip, they have gone to housekeeping on Spruce street. George Warner, a well-known mer- chant at Hulbert, was a business vis- itor here last week. In after years a man wishes he was half as smart as he used to think he was. Nick Kritsellis, of the Alpha of Sweets, left last Thursday for an ex- tended business trip to Detroit, Mil- waukee and Chicago. He is combin- ing business with pleasure. . H. Newhouse (Soo Monument Co.) returned last week from a busi- ness trip to Chicago and Milwaukee. The new Great Lakes Mission home for children is nearing completion and will be ready to occupy within the next sixty days. This will be a credit to the city. Ham Hamilton, of the Pickford Grocery, was a business caller this week, bringing in a load of hogs. J. C. Dorch, formerly in the res- taurant business on Ridge street, has purchased the Manhattan restaurant, which he will open in the near. future. ‘ Nich Pampas has sold his interest MICHIGAN TRADESMAN in the Log Cabin and left the city for the East, where he expects to take unto himself a wife, after which he will announce his plans for the future. There is more money made by humoring people than by instructing them. William G. Tapert. —_>->____ Economics Which - Not Econom- ical. Boyne City, March 4—We _ have come to the close of a good winter. We have had good snow for all kinds of work. We have had our share of blizzards, though we have not suf- fered as much as our friends further South. We have had no thaw and no severe weather, though the temperature has been as low as 20 deg. Our coun- try roads have been more or less blocked by drifts, but transportation has not suffered any serious disturb- ance. Our main line railroads have been more interested in saving mon- ey than in giving the kind of service they used to think was necessary. It would seem to be a question whether it is more economical to keep the rails clear while the storms are raging or wait until the storms are past and dig out. We are sure as to the effect on the people served. Some economies are not economical. In spite of the snow and cold, the work of improving Trunkline 13 be- tween Boyne Falls and Elmira has been pushed all winter and we expect when our friends from the South come to see us next July and August, they will not be compelled to negotiate the dreaded Elmira hill. An entirely new route has been located which cuts out the very dangerous blind curves and steep grades and adds very greatly to the scenic beauty of the route. This place has been a source of serious difficulties for all travelers, East and South from Boyne City for years, and we are immensely thankful that it is to be done away with. W. Wolfson, who sold his dry goods business to S. B. Neymark a couple of years ago and has since been roam- ing the wilds of Chicago and Los Angeles, has returned to town and will open a men’s and women’s fur- nishing goods store in the Silverstein building on April 1. . Boyne City has had no strictly men’s store since the closing of the Rupert store a year ago. Maxy. —_+ + >—___ Spot Canned Goods Dominate Market The canned foods market is quiet. Shipping weather is good and all or- ders are going out promptly. The wholesalers are easing up on the buying of futures in canned foods and are giving more attention to the looking up of spot goods for immedi- ate delivery. Their stocks are all shot to pieces as a result of a very heavy preparation business from the retail grocers incident to “Canned Foods Week” which begins to-day and lasts all next week. There is an increase in the offerings of canned pumpkin and though the lots offered are small, usually less than car load lots, holders among the can- ners are disposed to clear out the small lots they have at slight reduc- tions in order to get them out of the way and prepare their plants and ware- houses for the coming canning season of 1924, In fact this clean-up policy applies to nearly all canned foods just now and is expected by the buyers each year. This accounts for the fact that buyers are neglecting futures in can- ned foods and giving their attentjon tc spot stock bargains for immediate shipment. The concession from regu- lar prices made in this clean-up effort. are small, but they are sufficient to justify the buyers in being interested. The canned foods manufacturing has about gotten back to normal high quality, and in fact has gone above the normal of quality prevailing before the world’s war, and canners are evidently giving more attention to the canning of quality foods than ever before in the history of the canning industry. During the world’s war the Govern- ment practically took charge of the canneries of the United States and compelled them to pack enormous quantities, almost beyond their ca- pacity for production, and the Govern- ment fixed the prices. This hurry up call for foods to feed the troops caused too much haste and quality was some- what neglected. A large portion of these hurriedly packed goods when peace was declared 25 were shipped back to this country and thrown on the open market by the Government and the markets were badly demoralized and standards of quality were hurt. For more than three years now all such goods have been out of the mar- ket having been consumed, and the lesson, which was severe, has taught canners that the more care they be- stow on the quality of the foods the more readily the output is disposed of and the better prices to be had. John A. Lee. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. IN THE HEART OF THE CITY Division and Fulton { $1.50 up without bath REES | 23.50 up with beth CODY CAFETERIA IN CONNECTION The Pantlind Hotel The center of Social and Business Activities. Strictly modern and _ fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in connection. 550 rooms Rates $2.50 and up with bath. Morton Hotel Hotel at the old location made famous by Eighty Years of Hostelry Service. OU are cordially invited to visit the Beautiful New 400 Rooms— 400 Baths Menus in English WILLIAM C. KEELEY, Proprietor. 26 MICHIGAN TRADESMAN (eet ie ng DRUGGISTS SUNDRIES: wee a nf al) IIL, seen) inn u 1 tn, = 4) Mich. State Pharmaceutical Ass’n. President—D. D. Alton, Fremont. Secretary—L. V. Middleton, Grand Rapids. Treasurer—A. A. De Kruif, Zeeland. Executive Committee—J. A. Skinner, Cedar Springs; J. H. Webster, Detroit; F Look, Lowell; John G. Steketee, Grand Rapids; Ellis E. Faulkner, Mid- dleville; George H. Grommet, Detroit, ex-officio. Michigan Board of Pharmacy. President—James KE. Way, Jackson. Vice-President — Jacob C. Dykema, Grand Rapids. Secretary—H. H. Hoffman, Lansing. J. A. Skinner, Cedar Springs. Oscar W. Gorenflo, Detroit. Claude C. Jones, Battle Creek. Director of Drugs and Drug Stores— H. H. Hoffman, Lansing. Candy as a Drug Store Leader. I am temporarily out of the retail business, and the druggist nearest my home gets my trade, as probably he should on account of his location. But I think I’d go several blocks out of my way to deal with him. He is in- teresting. His methods are worth studying. This man—his name is Gibby— started out during his early days to make candy a big leader. He ham- mers at this line constantly through- out the year, going in strongly for win- dow displays, holiday business, folders and other advertising. He keeps per- sistently at it. His big idea is to make regular candy customers, a thing not easy for a druggist to do when there are plenty of candy stores in the im- mediate neighborhood. Here is a sample of Gibby’s window advertising. A big placard at the back of the window, in one corner of which is an illustration depicting a young chap breathing the proverbial soft nothings into the shell-like ear of a young lady. This was cut from an illustrated maga- zine and is pasted on so neatly that it looks like original water-color work. On the placard appears the following advice: “Say it with chocolates.” “Breathe it with bonbons.” “Tell it with taffy.” “Murmur it with marshmallows.” “Lisp it with lime drops.” In the foreground of the window is a display of boxed candies—chocolates, bonbons, taffy, marshmallows, and lime drops, thus linking up with the various slogans. Some of the boxes are closed, others are open, showing the candy. There are little pryramids of boxes at the back of the window, and so on. Gibby will run this display on Sunday and Monday. On Tuesday this placard will be gone, and in its place another, a small- er one, advising “Say it with choco- lates.” The accompanying window display is all chocolate in boxes of two pounds, one pound, and half pounds. This store makes it a point to be ready for all comers. Its clerks can fill a five pound box, if a customer desires, but they don’t keep many of these on hand. Now and then some youngster who feels wealthy will order a five pound box, and the clerk can give him one with plenty of ribbon on it, just like the classy candy stores do. On chocolate day the display is not restricted to chocolate creams. There are chocolate chips, cake chocolate, chocolate bars, perhaps a pan of fresh fudge; chocolate, in brief, in all sorts of shapes. The window display is sup- plemented by one inside the store. The candy department in this es- tablishment consists of two long show- cases running parallel, with a shorter case joining them, forming three sides of a hollow square located in the cen- ter of the store. Sometimes on holi- days they fix up a canopy. On hallo- we’en it was hung with the usual im- itation pumpkins and decorated in orange and black. This candy department is presided over by two bright girls who do no selling in other departments. The de- partment also includes chewing gum breath perfumes, salted peanuts in small packages, candied ginger, dates, figs, nuts, raisins, and other sellers which vary according to the season. The two girls are busy all day long handing out the various items called for and keeping their stock in shape. The chocolate display is taken out Tuesday night and on Wednesday the public is urged to “Breathe it with bonbons.” There is a bonbon exhibit in the windows and a bonbon drive going on inside the store. Not long ago this druggist had a couple of pretty girls dipping bonbons in the show window illustrating in part the actual manu- facture of candy. These attractive damsels were borrowed for an after- noon from a down town candy manu- facturer with whom the store has ex- tensive business dealings. On Thursday the window placard suggests that we “Tell it with taffy.” There is a big window display of salt-water taffy to go with the pla- card, and taffy holds the center of the stage inside the store. So it goes throughout the week,-a different pla- card every day, and a different kind of candy featured. Druggist Gibby makes a strong bid for the business of the children. “Health Lollipops for Kiddies” is one of his signs. He has a good deal to say, too, about pure sugar candies for the little ones, health novelties, and so on, and that word “health” has magic in connection with anything edible, es- pecially candies. Mothers love it. More sure-fire stuff is the use of novelty containers. A recent display was a window filled with glass tele- phones, toy affairs about six inches high, each with a hook, a receiver, and a bit of cord, and each filled with candy pellets. You buy one of these for a kid, he gobbles the candy and then he has a toy telephone to play with. Of course the kids yell for them. Stuff supposed to sell “on sight” comes pretty near to living up to the con- tract when a kid with a good pair of lungs happens to sight it. Gibby is very keen for holiday busi- ness, figuring that the time to go after them is when they are in a holiday humor, that is, in a spending mood. For a week before Thanksgiving his candy window will blossom out with toy footballs, or small cardboard tur- keys, or imitation mince pies, or mina- ture pumpkins, all acting as candy containers. Of course a boy would rather have four ounces of candy in a toy football than the same amount in a paper bag. “And this kind of stuff,’ says the proprietor, “has simply got to go into the windows. They can’t buy it unless they know you have it. If it is in the window a week before the holiday ar- rives, the kids have it spotted. Then on the big day dad is steered around to buy.” So it goes throughout the year. At Easter he will have toy flower pots filled with candies, rabbits with re- movable heads, hollow eggs. This druggist bids on the supplies for Christmas church and lodge affairs. Sometimes a church will have a Yule- tide celebration and give away five hundred boxes of candy. There isn’t much profit in this business for. the reason that nobody wants to take a profit from a lodge or a church, but Mr. Gibby likes to handle it because it keeps him in touch with certain sources of supply as a big buyer. Also he likes to pile the stuff in his show windows, just for a few days. “They will deal with the man who seems to be doing business,” he points out. Not long since a magnificent piece of red velvet decorated the floor of the main window. This was fluffed and gathered so as to cover a small pedes- tal in the exact center of the window. On the pedestal was a fine silver bowl heaped with after-dinner mints. No placards. Just a card in one corner of the window bearing the words “After Dinner Mints,” and the price per pound. A note of extreme elegance— Lib lldddiilildllllddllllllidlldddlddldldllldlldlllll; WLLL LLL LLL LLM hbddddddhdddhdhde THE LATEST Ait AN IRRESISTIBLE 10c BAR LET US INCLUDE A BOX OR TWO IN YOUR NEXT ORDER NATIONAL CANDY CO. PUTNAM FACTORY, Grand Rapids, Michigan. ULL LLL LLL LLL dddddddddddddddddddddddlddl March 5, 1524 a bid for hostess and fine ladies to come in and buy. On another occasion the setting was a homely one, consisting of pans of fresh-made fudge backed by a card- board cocoa girl, the latter borrowed from the adjacent grocery store. Also cake chocolate of the kind used by pro- fessional candy-makers was on sale for making fudge. The display was one calculated to make customers’ mouths water, and in addition to having fresh fudge for sale, a further temptation was the ingredients for making more fudge. Plenty of girls are sure to get the fever, especially when there is a seminary in the neighborhood, as there is in this case. A charming window arrangement last spring showed fresh jonquils massed in the background. Yellow candies were shown against a dainty green cloth. The candies were in green boxes. Here and there a single jonquil lay across an open ‘box of candy, and a few loose blossoms were strewn about. So throughout one noted the fresh tender colors of early springtime, yellow and green. At:another time a similar arrange- ment was made with red carnations in the background. White candies in crimson boxes, with crimson drapery prevailing, were shown in the fore- ground, single white carnations being scattered about. An autumn window showed a flooring of red leaves with leafy branches. filling the entire back of the window. The candies were chocolates, giving a general study in red and brown.. When candies and flowers are combined the effect is one that attracts the eye. All sorts of combinations are possible, and they need not be so expensive either. Some of the best have been carried out with wild flowers. P. F. Lawrence. —_—__>.-—____ Medical Examination. “George, I don’t like your heart action,” said the doctor, applying the stethoscope. “You’ve had some trou- ble with angina pectoris, haven’t you?” “You're partly right, Doc,” answered George, sheepishly. Only that ain’t her name. It’s Tillie.” re I. S. Seaver & Co., dealers in gen- eral merchandise at Pompeii, write the Tradesman as follows, in renewing their subscription to the Tradesman: “We could not possibly get along with- out the Tradesman.” Lo INC. N N Ny , March 5, 1924 MICHIGAN TRADESMAN 27 ike WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. . Acids Lavendar Flow-_ 6 50@6 75 Cinchona _______- @2 10 Boric (Powd.) _. 15 @ a ae Gar’n ‘ eet aq Citta @1 80 Fy... 5 D PION (6 50@ fa 47 ¢ 54 Linseed Boiled bbl. @103 Cubebs -----____- @3 00 @itrie 6-2 62 @ %@ linseed Did, less 1 10@1 23 Digitalis _.. @1 80 * 7 Muriatic ________ 3%@ 8 Linseed, raw, bbl. @EGE Gentian @1 35 Nitric 22.0 9 @ 15 Linseed, ra. less 1 08@1 21 Le a : a Soo 20%@ 30 Mustard, artifil. oz. @ 60 Ginger, D. S. -- @1 80 Sulpburie —-.-_ 8%4@ 8 Neatsfoot ______ Tt 35@1 50 Guaiae 1. @2 20 ‘ i Wartarie - 0 @ 50 Olive, pure -.__ 3 75@4 50 Guaiac, Ammon. @2 00 Olive, Malaga, Iodin @ 9% : Ammonia yellow =.) 2 75@3 00 SS . = i Water, 26 deg 10 @ 18 Olive, Malaga, as Iodine, Colorless @1 50 : Water, 18 deg. _. 84@ 13 Steen —------- o eee Se ean, CW, @1 35 a Water, t6 dee. 640 t2 Go Sweet 4 wa Sie @1 40 J Carbonate __---- -0@ © fo elie ink @2 50 Chloride (Gran.) 10 @ 20 Qriganum, com @ trh ----------- 2 50 ree —— : gone = Nux Vomica _.. @1 55 eppermint ____ 5 ; Balsams Rose, pure ____10 50@10 90 Opium fen @3 50 Copaiba 220 60@1 00 Rosemary Flows 1 25@1 50 Opium, Camp. __ @ 8 Fir (Canada) 2 55@2 80 Sandalwood, E. Opium, Deodorz’d @3 50 Fir (Oregon) --._ 65@1 00 oe 10 00@10 25 Vihahad @1 70 Bee 3 00@3 25 Sassafras, true 2 75@3 00 “~?Ubarb -------.. To 2 3 00@3 25 Sassafras, arti’l 1 00@1 25 Spearmint =e 4 00@4 25 Paints Barks SHGRHY 22 1 80@2 ° ’ @assia, (ordinary) 25@ 30 Tansy ....____ 6 00@6 25 C., i Ke f 5 @15u Cassia (Saigon).. 50@ 60 Tar, USP _______- Me @ © oF “— Sassafras (pw. 50c) @ 45 Turpentine, bbl.__ @114 Lead, white dry 15@15% Soap Cut (powd.) Turpentine, less 1 22@1 35 “ead, white oil __ 15@15%4 30¢ ------------- 18@ 25 Sorc. 6 00@6 95 Ochre, yellow bbl. @ 2 Berries Wintergreen, sweet Ochre, yellow less 24%¥@ 6 Cubeb 20. @1 25 wen ee : 3 oon e Red Venet’n Am. 3%@ _ 7 IS es 25@ 2 yintergreen, art__ 1 ‘ fe -"7@ 15 Wormseed -___- 9 00@9 25 Red Venet’n Eng. 4@ 8 Prickly Ash ___--- @ 20 Wormwood _ 9 €0@9 25 Putty 5@ 8 Whiting, bbl... @ 4% Extracts e White 54%@ 10 S P b e Eicerice 60@ 65 otassium rH Pe Prep.__ 2 89@3 00 e I Oss Licorice powd. --- 70@ 80 Bicarbonate ____- 35@ 40 Rogers Prep. __ 2 80@3 00 e Bichromate ___.__ 15@ 25 e Flowers Bend 47@ 60 an Ir Cc e REMICA 25@ S Carbonate 30@ 35 Miscellaneous Chamomile (Ger.) 35@ Chlorate, gran’d 23@ 30 : : Chamomile Rom. --._ 1175 Chlorate, powd. . Acetanalid —____ 474%@ 58 qr Xtal. 16@ 25 Alum 0S@ 12 Gums Cyanide — 30@ 50 Alum. powd. and ‘Aeacia Ist = 60@ 65 fledide _..___- 4 61@4 84 fround 9@ 15 Acacia, 2nd _____- 45@ 50 Permanganate -__ 30@ 40 Bismuth, Subni- Acacia, Sorts _-_ 22 30 Prussiate, yellow 65@ 75 trate .... =. § 95@4 G9 Acacia, Powdered 35@ 40 Prussiate, red __ @100 Borax xtal or Aloes (Barb Pow) 25@ 35 Sulphate -_-____- 35@ 40 powdered __.. 07@ 13 . Aloes (Cape Pow) 25@ 35 Caprhinsndes, po. 2 a9 - Al Soc. Pow:) 65@ 70 uence: ....... 41 6 ae instead of Kalsomine or “Wall Foner es gal 65@. 75 Roots Capsicum, pow'a » 480° 85 ~ aa o : : Pow 2 2 1 00@1 25 . - ‘“ sarmine ~_______ 0@ Because only genuine Alabastine will give you those soft delicate, artisic Alabastine ai 1 20@1 30 Alkanet ar 25@ 30 Cassia Buds __-_ 25@ 30 colors, which add so much to the beauty of your home. Guaiac mann @ 60 Blood. powdered. a 3 Cloves ws ise 55 Good decorators use Alabastine. Nearly all stores selling paints carry it in stock — es Hlecampane, pwd 25@ 30 Choloroform —__—__ @67 - | Ask your dealer or decorator to show you samples and explain the Alabastine- fa. powdered _ @ 30 Gentian, howd. 20@ 30 Chloral Hydrate, 2 isa! 85 i ’ @ zinger, oo 40@ G0 » WS -----~---- oon = Ste 22. j O O ee ape Po. 260) 35 Squills, powdered 60@ 70 Glassware, less 35%. Lime and Sulphur _ Tumeric, powd 17@ 25 Glassware, full case 60% : Xx D U oC ee 81%4@ 24 Valerian, powd. 40@ 50 Glauber Salts, bbl. @03% Paris Green __---- 32@ 48 Glauber Salts’ less 04@ we 3 - A N : Gus tee sa i U T Leaves Seeds Glue, Brown Grd ae 20 Buchu —2..2. 50@1 60 ‘ @ 35 Glue, waite -_.._ 4 5 a 175 Anise -_-------..- ee Glue, white grd. 25@ 35 : 4. R A Sage, Bulk pane 250 3) Anise, powdered oo 3. Gee 22%@ 40 ] I Sage, M loose @ a. 10 18 Lae gee 2 D 5 a oe = o- JOG6Ne 22. 3 i 5 oo Lee 1G go Caraway, Po. 50. ss@, 4) lodoform. _____ 7 60@7 85 S N Senna, Tinn. ____ 30@ 35 Cardamon ------ _ 2 25@2 50 Tead Acetate _. 18@ 25 . Senna, Tinn. pow. 25@ 35 Celery, powd. .45 _ .35@ 40 Tycopodium __-___ 60@ 75 om S Uva Ural 20@ 25 Coriander pow. a6 21@ OU Nee @ 80 4 See Po oe er . Mace, pores onaris = ; Oils enneb ———-—--=—— — Menthol ______ 18 00 0 a | ee ili ? i Flax ---------- 07%@ 12 Morphine ---_ 10 33@11 60 } Why Not Keep Smiling Through 1924? Almonds, Bitter, | oo, HX ground IES 1 Morphine —— 10 ag@i1 oo eo tes Foenugreek pow. 15@ 25 Nux Vomica, pow. 17@ 25 When the beautiful Spring sun peeps out and warms up the world iid 4 e4 ee a <<. = Pepper black pow. 320 33 thin SV : obella, powd. -- 2 Pepper, White __ 5 don’t it make you k ee Sweet, aes ae Mustard, yellow— 15@ 25 Rich, ‘Bureusayy te 1 eer eee tar oe a : M6 ee Almitation <-” g0@1 00 Poppy --------- 22@, 25 Quinine ——~"-"-~ 7291 38 ah, DO I NEED SOME NEW FIXTURES? Amber, crude -- 1 oe 4 eae Cee 1 -o - Rochelle Salts Ze 28g 35 ; : Amber, rectified 2 So : Saccharine -_____ . | Well think it over but do not wait too long for when we sell you a 1 00@1 25 Sabadilla __------ nus 4 Salt Peter _____ 11@ 22 aa Bergamont —___- 4 50@4 75 Sunflower -__--- @ 15 Seidlitz Mixture 30@ 40 Q (ant 1 50@1 75 Worm, American 30@ Soap, green __.. 13@ 30 GUARANTY SODA FOUN I AINS Cassia ____ 4 00@4 35 Worm, Levant --__ @5 00 Soap mott cast. 22%4@ 25 $ @astor . 1 75@2 oap, white castile _.. 1 75@2 00 - Case 11 50 ot AND WILMARTH’S FIXTURES cai” Goat 1 1a ssaioe 0 i Cloves... ._-— 3 75@4 00 f @1 80 less, per bar 25 “fo We keep you smiling for years to come. Always glad to let you Coa 96q9° 95 «Aconite -_____ me Soda Aan 3%@ 10 A 4 know the cost, and if you will drop us a line one of our salesmen will Cod Liver _----- 1 35@1 45 Aloes __---------- @1 45 Soda Bicarbonate 3% @ 9 10 2 Be a po ee eae in See 8 ~ os show and tell you all. Write today. or Seed -~ 1 40@1 60 Arnica --------- @1 10 Scie Canghes . G1 Cubebs _____ -. 8 50@8 75 Asafoetida ------ @2 40 Sulphur, roll ___. 34@ 10 . : ficeron 3 00@3 25 Belladonna __-__- @1 35 Sulphur, Subl. ___ 04@ 10 Hazeltine & Per 1ns rug O. Eucalyptus —_--- I; 25@1 50 Benzoin _...._. @2 10 Tamarinds ee 20@ 25 % Hemlock, pure. 2 00@2 25 Benzoin Comp’d @2 S Tartar _pmetic — bo J 16 a i 3 Juni fes. 2. 00@2 26 Buchu 2. 25 furpentine, . 5 2 Manistee MICHIGEN eee ta asd «1681s Canthtaradicn . @2 SS Vanilla Ex. pure 1 75@2 25 Dard, extra _... £ 35@1 45 Capsicum —..._... @2 20 Witch Hazel 1 51@2 10 i 2 - Ba Lard. No. 1 _... 1 25@1 35 Catechy ----.._-- @1%75 Zinc Sulphate -. 06@ 16 March 7. 1994 hat 28 OC Y MI se I ing and easement oe ce CE CU GAN TRAD n r Ww. Bean, ct Gr. 8 75 50 8 4 oz g8., per c 24 ualitiy F als —- 00.7 0, 25 Ib boxes __¢ Nero. R COLOR 00 a: Beans a a 4 i = . pkgs., per =. 15 Viana irst Stogie aH 00° earn 25 ib boxes --@08§ ro , ce ; __ 8 50@ 60@70, 25 ; ces --@0: w, 2 soe oa ae 5,8 8G = a os bene 00 Chas. “eh Berge a 50 50-60 25 Ib, eho io og aS on 250 Li oo ae eee, At S LINE. Whale-Back eg 40-50, oa boxes --@11¥, c . ma ~ 2 : 3 0 Auge ger 3lac ae a 3 D __@12% ae ae ue Bean Oona, iy Braldeg, $0 feo 200 EP Produc” oq — oui a 6s Be 14 ao NG : 2 aoe 96 aU 2 75 "t ae Ae -ag FARINAC --@17} Wicking is 14% pails, per d Apricots, No. 2% 2 60 2 85 Dehydinted Veg Soup 1 60 a Candy = c, per 100 lbs. _ 2 25 25 Ib. ar a ioe Rg Blackberries, 10 60@3 15 Mushrooms Potatoes, Ib i Leader _- co. a oo per 20 ueber’ s, No. 10 00 shrooms, ot 46 Elba ono 051% BAKIN doz 17 70 Blueber 8, No. 2. a 12 50 Mushrooms, rie —-. 35 — wo 18 Pane 48 Hominy Arctic 7 G POWD maa 8 No. Pigg 50 eas, No o Sur Ex ——— wt ameo sams -- ay: 15 0 lb. s Susce Bake. tum ERS Chere No. 2. a 11 00 Peas, No. 2, BJ. 1 a 10 Cameo ---—----—------ 20 ack _. 275 Queen yueme, $ goad Cherries, ~ 2% 4 one Se lo. 2, sift, 0@1 80 ee Macaroni 75 ueen F io 25 ganber o. 10 95 , No. Z, bx. 19 a x stic, 2 geeet Fake 100 tb, keg Beaches, NO: ae Ee a imo (eee) & oe oo Pan: Pe. 18 Royal, 10c, doz b. keg 14 ease No. 1 - 10@1 80 Pumpkin, . Fine, Frenc 2 60 se Eereterec 5 lb uaker, 2 abe. 8 on 1 80 Royal, 12 oz — 95 oe ie , Son: pubis Re. a0-4 ench 26 KEGON, MICH non ieee ante ore a Royal. 12 oz., oe. .. 270 oe. No. 2% Mich 2 75 Pimentos No. 10 4 35@1 50 ares nares D 1 75 Pe pee 2 80 Rocket, 16° oz. oo + = Peaches, a 2 sop Te Pimentos, - each 12@14 COFFEE. aos a A200 chor a eey oz., doz. 20 ineappl » Mich 5 5 375 Sa Potato each 14 Ri = No. rose Ch ie and 0000 2.2. Z. Pine e, 1, sle 0@6 50 urkra es, No. 2% - 27 Rio TED 12 Ch oc. . 90. ~Barl cc 4 os BLUIN 135. apple 3 di 80@2 suce ut, No 2u1 ge «Santos __. No. 12 oc., D ie A eS ey Grits 25 G apple, 2 sl. 3 10 25 Suc otash, No. 3 1 40 ae Ch Choc. ark oC. 6 00 , re o. @1 Santos -—-.---...- 31 oc ’ 2 a a i Original Dapp le: Zia, . ig? - Spinach ood” z 5 eee . Maracaibo oe sles olate Nut — : - af. beue = 05 Pi a : pina o. 1 S 2 Jav a CC c “i190 S tch, 1 ~ neaieueca FP Pears, No. 2 ig 0@2 = Spinach ng i Tia! : Bogot: =e ce a Anise Ginn Cree 0 Split, — ss : ores earl ears, igs ae: 32300 & nach, No. s- & pl 75 ape a ---- 41 range Gums 2 Pai oo. & Crown Cap Plums, No og 235003 75 Tomatoes, a WOT OD erry ----_.____. 41 Qrange Gums -—-_-___ 7 Ea Sago as 4 doz pea —-Blums, No. 21-1 121 75 Tomatoes, No. 3 8 3008 60 MeLaughtin's Kept-F 33% Favorite Gums _____- 17 se ee , 10c d spberries a » T oes, N 1 90 cuum s Ke avorite ——————----———- oo . “i z. 95 Baspb’ ries No. 2, blk _—C » No. 2 ce packed. pt-Fres oe ines OO z42 iy 3 dz. 15 R pb’s, Red 2, blk 3 es, No. 1 glass 2 6 high- Com Alw h -- a+ Pear Taploc. c, dz. 12 aspb’b, B ; No. 10 00 0... 0 we grad plete li ays L 21 Mi rl, 100 a 5 No 10 lack 14 00 B CA - 6 50 << e € bulk ine of A: UA. ozen inute lb. sa : Phuab ) =) _ B-nut, §S TSU McLa cofi A. Pep. ges. Dro. , 8 oO eks 22°12 a SREAKEAST & Rak we BOS EE pee atte CSE BA. Che seat pe avonn ee Cream ee oe Clam vatae FISH. 5 50 “prea 14 aa 14 oz. __ : “4 oo , aiotie ape Loaseoee 20 FLAVORIN = 3 60 Pillabury’s Wheat ios . Clam ae 10% = i va . 3 a8 x v. oe Bolcsots alted oo dines 20 G EXTRAC ce Palen icc ue Sioa eo eee 3 . 17 Frank's tg omen 4 a’ a ee ee a i Hitmmers’sb in. — | ag Wa RRiAon Brist Bi eat 4 30 che Haddie. No. 1 2 Paramou LS, is 1 46 S48 O. F. hos Pai aa Pu iscuit am B ie, 10 50 Snide nt, 6, i CON : 0% A Herchouna Gao ils fopiee aaa 3 8 Ghicken Haddle, - = +e oe a on oe fo DENSED M Pont ccm. tam 38 S ston Fo zoS . 69 Fish_Fl addie, No. 1 250 Ro sa 1 Tanke 4 doz ILK H ut S$ 6s _ Saxon ono large _- . Cod ao aa 1 2 75 yal Red, 0 oe 2s S ader, 4 aie os erihousd (eke =r ee Food -. 3 85 Sooke pee. os a me Zz --- 1 40 MILK — 7 00 c ablets —- 20 S enen. No. Y pe a E a4 Spee 7 eer Hebe, T COMPOU Pease Sard's,'% ¢ wa 2 10@2 25 mee wan aah ee Hebe, 7 — — eee + Bx. Sardines, Oil, k @225 L ¥ Valley, So Sarolen i. aca A 30 Sariincs, 4 OIL Keless 6 00 illy Valley, 14 02. = 210 Carolene, Baby - ‘ec eo Package G en te eee wa Smoked .> OYST =o EV f 3 oT. nods 1 $8 --~_ % Salmon. & arrens 750 Snid ER CO APORA 50 oz. pkg., arshmal 5 a ounce Salmon, Red Alas %s 3 00 ers, 1 CKTA TED 4 oz. 128 lows 275 % ounce _.. 1 65 mon las Sni 6 0 iL M » Cai 4 ce Salmon. Med. oo 2 85 ders, . go 5 : ILK pkg., 48s rt. 1 05 2 40 2%, ounce oo 220 Sardines age eee ie - ose pease 400 7 75 7 ees -- 3 60 Shred. Wheat - Sardines, a io@28 Roquefort oonmn Walnut poe 15 = —S pa 1S ;* a Tu a 4 kK Small tins inea; udge ee + 10 , 12s t385 T na, %, Al ae 650 raft’ A all tins ___. 63 Itali pple Wea see as ounce 40 oo 18 una, %4s, bocor 1 $0 Chili merican _____ 17 Adlare Bo oa 24 oo 20 00 Post? pb 7 4s, Curti e hili, sn no Q lant n Bo ue 3o Bp = 37 Grape-Nuts, is Tuna, #48 Curtis’ dox 8 20 ae ee Hello ig Cream | Mints” AAretic Flavor a Poeteon Ces i cee oe eta 3.50 Came at, moni ae 1 70 ee ee Maes Be (oo rings Post. T oo aes ee B CANNED M oz.700 B menbert 1 tins 2 ot eo ee oS ea or Lem T real, 12 75 acon ME rick - , Small 50 ea unda aye oz. F el, d on Post a 3 S . 2 25 ey Med. Be AT. wr icssacia e tins 2 50 Ya politan, 2 e, 24, 6 50 2% lat, 4 eee | Post’s oasties, 6s 285 2 n, Lge. B echnut 2 4 oe aa 95 Gl nkee Ja 4, 5e c 8 3 oz. Jug a oo 00 Bran, | 24s 5 B ef, No. 1, eechnut ° isconsit ats os Quak adiato ck, 24, 5c ._ - me Jug, 1 eee 9g, Beef, N Corned 405 jongl in Dais —--~ 26 Q er, Tall Mich. r, 24, 5c per ah Boe for 22 2 97 Bee o 4 2 8 40 Mic orn — ye Quaker , 4 do P Suga ie. 85 bot. f 25 Parlc BROOM 2 70 eef, ne: 94 coast e 0 lichigan Full Crear 6 Quaker Baby Zz. . 4.9 alOM r Ce. 243 §0 S or 6 75 Standard, Pator “23 Ib. 6 00 Beet, 5 “on. / ua. sli. 1 4 ny nee ee 30 a Cae Tail, doz. 4 70 che, 24- oo 85 1 S eer ee Beet Not! Quaker <” 340 Ag CHEWING GUM ene kf #48 1% Flavori Toy parley 28 2 Beefsteak & Onion wi gi Adams Black. Jack = very fon Baby, 8 da. 8 ee _Hlavorings oo 10 00 Devile eC a avo 95 ey Gan eee eae 160 tecanan OKS 2 Vanill g Np fo 2 d - is 1 75 s Den ry . Gos. y, B ee E ic oz. L oe SS a gs Mee Meee Seer 8 Eee NOS Te i cae eee be ene 3 pecial ance B 5 Hambur an, 4s 220 Beema: Sen Fruit ____ 65 Pet, Tall oe eo 160) ee oa ss a 2 40 No. 24, Good Value Finda pau Steak& oan n Seno Borden's, "ran°™ = 500 Where ito grade "20 00 * Assi ity Punch * 5 alu oe otted 5 ° MS D nut noe ord . all SS rdered 00 e 37 x rton No. 25, Speci ° ; PB Beef, 4 oz. __- 3 eechnut ——--—-——------- é sorden’s 2 15 1 ed at boo 50 ssort a . 26. al co otted 40 15 emin ae 3 Van a y a ti ks a Z No. 2, Velvet, plain 8 P Meat, % Libby 1 Juic “Sg erate 7 fo a pails in crate a | ib _21@ 24 Bass” ip -. 24 50 Ib. ie ave ried beef --21@ Worc Dehcia, ge, 2 lb. oS onus oe Pes me eef 26 ester a a eee ae : sone oa ee 23 EUM PRODU ee s --R2@ 13 Spotless no i ao Nar Brands. 5a gi cots ten Baca Rolled Ha a 30 @3 r ae leanser, 48, ” pecial Country : Crow ---- as Boda ps po Gare as ee a ee Snowboy, 100 12 oz. ta il aaa ----- 30@35 Atlanti Cylinde tha 93.6 m new _ 00@24 0 Speed y; 24 La: oz. 4 00 Raney ———---------- 41@58 Winter oad wasn aa o Mince | 23 00 0 aeeieies aaa 4 No, 1 Nibbs —-—-——- 62@7 hitce Hinck Tingine_ =o Condense ; ge Meat @24 00 aoe oe. ‘ a >». pkg. Siftings 1 ie qe ------- 1719 Moist sed Bakers car. 2 00 of” ie F 6@17 e n gilas brick sP “7 476 Choic unpo arin does te ae e \% _ = aoe ae idle Spices me a - a ie ves ae aics - : ~~--~--~---- Nu Ligt Iron Ba 2 bbls. a ie 2 15 : Canin. Zanzibar @13 Pp Cc _ 38@40 Mia 1 Ib aa Se ne rrels. ppbls. -------------- . x ORC 1 Cassia, ae —--- @%2 ekoe, ae” a ee n — 2 f C Hi , _ 0 @aa : n _ 2 and 5 1b 25 Heavy ee Tae 09.2 Kits ST oy eee ae 141 $ ORCESTER At aa Ghee ie ee. doz @ oe oe lb. 2 % Special hear So BI y, , 15 Tbs pe 5 NEw YO! — nger, C can @40 Enali = Crescent Tt -- 25 pee heavy ~-------- 64.2 % Lh 40 lhe. ce 90 RAYS ee oo oe on Congou, Me ao iamo Ad eas heaty 66.2 TH s., 40 Ibs. ---.-- 1 i ixed, N ne —- G20 ongou, Medium ce 144 b Cantina Sransmiasion ------ 69.2 ogs, per 1 ba 2. = 60 Mixed eo fF aia Canean €hoice Ae og Red pa a ca ol, 4 02 On 2 382 Beef, ro ho 3 00 ‘ Nutme Se pkgs., doz. @22 eou, Fancy ____ 35@3 Stick, 7 a 30 inol Z. Cans 1 5920 Be und se ee Bbls. 3 vutmegs, 7 ., doz. @ oo @36 Red Seen Fea 8 00 Parowax oz, ean, ye 1.40 eos midales, set-— eee bis, re alee suai ec Eiht = e* Medium Oolong 42@43 Saf 144 bx ¢ 50 rowax, Ib. » 4.90 (+. oe Pan ty sls. i co 5 40 yer, Black ) > @45 Choice =m a or sa 40,2 Ib. = PY goon 2 ae 15@2 00 ‘Bois 20-24% sks. 5 55 arpure, Ground || ois ange 36 0 ¢ Ga god Ee sbls. 28 Sec. =< - 26 05 ESDICe? ; in =i. peau oe -- None MINCE M case 4 75 --- 3.8 a eo —— A-Batter Ib. bulk: 6 05 paket eo -— * F c cer 50 Quaker, 3 ¢ ; doz. 2 i ae 2 : pride aa Bes on Ce , WINE Libby, — doz Ze 2 4°85 R 2 aa ‘lain OCT ee 20 inger, Afri Mo @45 Sukion 2 ply ec . boa wee Tb 3 50 Stee EOE ce OATS ale Ae 1 Ai ai. blkg 2 £ 20 teh ard on ee Wool, "6 ° halle --- 55 ib 2! Silver Fla ecaaah b oo Me Pen: : ~ @33 vee =. OF mined ce - eset. ies Toes Sf ae =? 7. Penang "eae ig - 20 Quaker, y fick 2 30 ases, Lvory, 24.2. a hl ae a ee @80 cer 40 a EGAR Mothers es Family aa 1 80 ies 05 Ib. me 24- © care A 92 wo Whit oe a 10 ba Wines a Silver F 2s, Ti’nun a7 Baes 25 Ib. Cle 1 med. | 7 ee, © e -- d18 hite Wine, 80 grain 22 Saale Flake num Bags 5 ». Clo ed. oA Papri ayen -2 @29 Oal ine, 4 grain 22 acks 18 3 25 sags 50 th dai 6 prika, S ne . clan¢ 0 erai Sacks, 90 Ib. J Reg. 1 45 Rock ieee Cloth dairy 40 . Spanish ___ @33 i Vinegar. rain 17 Fi me Gott ---- 3 00 2 S00-%b dairy 76 Chili P Sate @42 Oakk: Cee fvanda Pickle La as “SALERATUS 3 10 oe 0 calany i ae 130 oa aac Ci = QC a cee v 1dae pa G oo SO aecn oS 133 Oakland son Corn o- i se r : ae A Onion S ei ae 5 No ec 1ite Pickling 20 oa fo a Am. r pols aN ee 90 D cearee fs gecieee Pbamarore ae eos 2 Gj Expo Family, 10 Garlic ----—----— 1 35 r packages nulated, 36 Ibs. cs 2 0 Se 120 b 0 box 6 Kitch . is oe 136 No. 9 WICKIN : Semd packag 2% 26 2 White, 100 G@ tee ie (gs 6 » per ° Gold : oo ol dees Bee wa nig 4 6 ee Poa ~3 a8 No. 3, ue —_ R _ Sep rich a OX oo farj é ---- ge 4 ----- No. 10, 6 Brer Rabbit Se ena os COD FISH 250 Rub R White Na. box 5 50 eee a io pees 20 em a 05 No. 5, 12 a Paeaee 6h fice es s 4l1é vee Ii oo. Na Nv More a. 100s 5 a Tivnie. to 90 Pocel ,» per gros 2 3 AG No. 134) 36 ns to case 5 &0 Barrel, Medium Sour apes. b Pure ——— 20 switt Classic. White | Poot 90 Rochester, Ne cada. $4 TE 36 cans to cs. 5 iat alt bbls., Cass Wood Jie. ° Tae ee -- 5 00 na. © Rochester, No. 2, - 3 No. fe Brer aa 5 00 0 gallon aged count oe Whole Cod” Bisa 40 Paley hae os 100 be ae enor 6 per a a aon. 2 = No. 5, cans it ; Gus cian 95 ticiiane Har 378 | 100 box 55 Kingsf orn Geese =. age ce pion 4 20 _ gation, 300) "= 50 a econ Herring TH ay ee nae nad —— : a powdered, * ibs. 1 WOODENWAR * » 24 ¢€ ase 4 45 5 oO hoe uee BS iv ae 9 Argo, 48, i VY, E oT 38 cane 6 Gd #2 elon," 6002 —-- . Lio Baga” en att vax 1h 88 pe ae 11M Bushels, natrow. Me? a Bre oe 00 600 size. ae 7 75 a. ke ne ee a Sweetheart. box — 4 90 a, 41 4 a4 Buc hiaie handles band, 0:5 acl ns to c . = et Yoo Ma gal at., each __ hore 36. os ih, te T, 5 20 co) Steer ned 18 cnn | - 50.—OLW ry, 100, 10 oz. _ ., per gal. __ 2 55 Dove, 24, 2% Ib. lack 4 30 wee oR & Heif. = Med. ae an 9 75 ieee 50, 10 On 50 No Egg Cc ees’ a8 <4 7 woe s2 36-8 vO. i, Ss ases Palm oe 1) Yee Black 3 90 om. Steers & Heif. of cy, 100 lb i e OZ, ----— _? Poe . etto, 24, re 7 445 rs & Heif. eis 2 ari giLAe 13 00 vory Soe poe id0s 8 _ No f Star Prone dl 5 00 . mid . Z. Combi » GOZ. ~ Sc Star 3 5 Almond Whole i 12 Dri-Foot bination, dz. 1 35 Tro} Mo gg Trays 9 = nds, tedium oa a Bi 7 OO z. 1 ro p 0 Braz Ter e xb Z 35 CL ja Sti ee Came Medium "—22_W-_-W------- 11. Shi a ee EANS Trojan sprl cks Fancy Berra a na._ 20 ee ee he 09 hinola, aa a ‘ 00 ERS. GOLDEN-CRYSTALW con Ratent oo 2 00 i Eee es oe . : ee : No. 2 aa Lapin: oe es = a aoe ee “°° 08 ee a eoniek /MITE-MAPLE ae pat. eat apeine 3 oe Pe nuts, Vir y | ------ 5 oe oS Blackine E POLISH 6, 10 Ib. Golden S 12 oz. ae 7 hold 2 00 P anuts, ee raw 09 12 Black Sil per doz : 17.5 lb. cans ._ yrup 16 on Cot. Mop He 1 25 -eanuts a roasted a ae Ad Black ou Liquid, Ee 30 o4 37 ang oe 90 Za. Ct. Maa Heads 2 5B Peanuts, se oe 11 Good Lamb 0s a ee Paste noe 1 40 24, 1% - cans ------- 3 10 10 Pp p Heads 3 a Poca bg ere rstd i Medium ----------- Dannaline Paste, an £25 ho Gane co y 20 3 qt. eat Walnut a a Ce n 2 ahine Hiquid, 1D _ oe Sa 220 14 at Galvanized ee S wares 4 ee ee ium » per ‘ . 10 Ib. ce a ae satucniied oa a Salted a cr = = : Mutton. 16 Rising see doz. doz. 1 40 ao 5 Ib: pice eS a fe at Se ; ee ancy, N nuts. a ee tsee Bane =--- 1 85 24, 2% Ib. cz os 4 12 vin Dace tr 5 Jumbo ee 1 eee ue Poor __. oe es z Vuleanol Sas. - a 35 P 144 1b. eas lee . qt. Tin Lao shies 2 « a _ 23 Lee Cees ucanc 5. sae 80 enick Sg se : —— Tose. Seaman j Medium 2 a er doz. Ze 1 35 12, 5 Ib. cans _. a, a woud a holes 95 : aa 4 s ae ———— ¢ a4 s Gaia 5 Mou : . a Filberts oe as : a oe 2 = 09% eet a a _ 24, a ar cans oe = i $3 33 Rat, wood : hori oe 70 ae eo aon wanennnaennaae =o Tow Cabin 21-2 1b. Gage 2 80 a spring 2a “Ti 00 Bi es e=— 13 Med. No. 1,100 Ih ease 1 90 Blue Karo, Now <4 SD Motise epring’ o> * a B a 52 a Boome 10 Pace ao i ie 80 ee Se 1%, Sue in am 0¢ Dole 3 cal = Snes. eee 10 Poo oa Pp 206 A mo. Se 2 is Mectium. Galvani 8 x, ‘ Se ackers for i moo ale 80 can cases, $ MY ro, N : im. 2 15 Small (: ralvanize «| & 50 Bulk, 5 gal. ke asp PROVISIONS 100 or ice c i 6 uses, $4.8 doz. o. 16, 5 Galvani Zed 7 5 , Ege PR -- 05 lb. pho Chee 3 , $4.80 per Red ee anized -- ( 90 Quart 5 gal. ke 222 500 OVISION Blocks , each am per cas Ean No ia 2 a: . w a 6 5 Pint , gars. a & es c Barr Ss Butt , 50 Ib Boose 95 se doz = , No. 1%, ee 2 95 Banner ashboard - 6 90 ; oa ozen. ee lear eled P er Sal oa - WwW : Rec ee Bras ;., Glo s 4 rs, doz 6 f 3 Ba ork Baker t, 28 -—- AS is —- rass, si be 5% o Jar, ot a eg pte aa 23 00@24 100, ° Saar 7 bey bbl. 4 iG HING POWDE Red Karo, No. ta 2 65 Glass, ~_ ao 5 75 a Jar, pl., doz. 1 40 ~ Pathily 22 00@23 Y 60,5 Ib. Table ... bbl. 4 2h Bon Ami RS. pig aa deg lass 10, % 3 65 Double Peer! Sees 6 00 16% oa plain, a i606 SP Dry Salt 27 00@28 c 30, 10 Ib Tahis 6 07 oe Ami re 3 dz. bx 4 gu Bia » 45 Single Pe erless —___- 6 00 Poo ee a ane oe Coe ie ae 28 Ib. Co 3 Chmaline, cake, 3 dz a Grange. Maple Flavor a Mores oS aes : Oz. rd Stu., doz : : 50 39 ba 16 00@13 00 vie Table __ 5 30 ao tue ay as range, No %» 2 doz. 3 05 niversal Queen c é 50 oz. Jar, stuffed, dz 90 Ib. t ard —_ 40 andma, 24 SC: 0 . 5, 1 doz. 2 Bee Se a. 12 0 ar, Stuffed, dz. 3 40 Ture ubs __--ad Gold Dust 24 Large _ 400 Gre Ma oz. 435 12 Wind --- 7 20 z. Jar, as oe A t6 69 lb in_tierces renee 4 gon Zaeiph 100s" Be 4 00 aa ia in ow Cleaners od, dz 50 Ib. a amen 3 a t% tacce 23 04., 2 doz ro, ‘2. PEANUT BUTT 4 90 a tubs rsadvance Phage Rod. 12 Large ; a Green te ae i Min, 2-2 1 65 ER. 10 Ib. pails ne ¥, La Fra dan ee 4 25 Bo Ib, 1 a Karo, Sn ee 1 85 5 Ib. a spect eons ” Luster Bo Laun, 4 dz. 450 K Maple a. i 6 a. Wood B eo eo Ib. eee ence % or oo ae : 60 Sugar ago assy rgb Baier wars ompound So Oe ce l RUNNIN” << 15 r Bird, 3 pee 1G 47 in aa 00 Lard 1 ance 1 cau S % Ib., > 19 5 butter 9 41% @15 af peti ugar er 7 in. Butter --_-._- 00 oes | Ne ag ae BINS ooo 4 “agape messes ae = 0 Mate. P Ne MaAVeR onan naan n aan 12 Michi M eae 09 «sib PING P Pork st ot me Michieer: sate a ae birdy — ee aed a “i8@20 is, per gal. al._.. 2 50 Paiehecs re _. rite. 05% Heatich eats - : 4 TABLE S Hole 2 80 — 2 Manila aS —-, 08 CD Miracle C., 12 Lea &, Perrin * Kraft Stripe _—- a aree--een- er Jid Dutch Cl OZ, 1 a . i - Perrin, UCES. YEAST CAKE. , DL ee a green ee oa Popper ean a oe _ YEAST ws Se lots ------ 2 30 ee es 2 40 Royal Mint —---.- le Magic, 3 do CAKE =e ub N Be ~ Tobase Ce Sunli 1OZ. —- 30 Oz. = More, 100 ,10° 40 yee You a sere ; 40 Sentient : a 2 40 See ete -1, larg OZ., ox. | 25 Yeast fo Me Ot acs 2 70 ~- hee e 2 0a 4 es 86 1 -- 70 Yea: m, 3 wa BSS 5° Cain aw 5 st Foam doz. 5 Mipers. 2 0d-s.<. 20 m, 1% _. & 16 Oe Ohne 15 YEAST— doz. 1 36 _. 230 Fleiscl COMPRES iman SED » per doz ° 30 30 CHAINING THE CHAINS. More Dealers Who Follow Paul Gezon’s Leadership. Grand Rapids, March 4—Evidently my circular letter of Nov. 15 relative to the question of relegating cut-rate advertised goods to a place under the counter has struck a responsive chord with Michigan merchants, as I am still receiving favorable replies. This is not a passing whim with us, but we are deadly in earnest and the jobbers are behind us. This topic will be the subject for a round table discussion at the conven- tion in Grand Rapids April 22, 23 and 24. It will be led by the writer unless someone better qualified can be se- cured. I hope the members are sending in to John Affeldt, Jr., Lansing, any ques- tions they would like to have answered at the convention. Please do not put this off, if you have anything you would like discussed. Don’t forget the dates and also that your wives are invited. Have you filed your income tax report? Remember every merchant must make a report whether he pays tax or not. Herewith are a few letters recently received. Paul Gezon, Sec’y Retail Grocers and Gen. Mer- chants Ass’n. Memphis, Feb. 19—I am much in- terested in the effort you are putting forth regarding the chain store, which is unfair competition, made so by the manufacturers of certain goods which are used as leaders and sold to chain stores at a price as low or below what our jobbers can buy them at. I believe you are on the right track to give these fellows the slam they de- serve. I am not selling these goods if I can possibly get by with other brands. In the way of suggestion, I would say I believe the time has come when merchants in every city and village should organize and forget their little pinheaded differences. Each merchant should sell as many brands of goods as possible under private labels. It could be arranged by competing merchants to carry different advertised brands of coffee, spices, teas, and canned goods. There ~re so many good brands on the market. One mer- chant could carry Hart brand; another Libby’s; another Del Monte; another Van Camps, and so on. And by all means not infringing on their com- petitive brand. Just push their own goods and forget they have a com- petitor. I am having very good suc- cess with goods put up in Mason pint and quart jars and using my own label. These go good with rural trade, as they can use the jars. C: H. Wright. Belleville, Jan. 31—Your circular letter of Nov. 28 at hand. In reply, will say while we do not know all the advertised brands handled by the chain stores, if we are so informed, we will gladly do as has been suggested— ditch them under the counter. We will gladly co-operate with the rest. J. A. Rice & Bro. Detroit, Feb. 14—At this late date I am writing you. I am in sympathy with your plan and would ask you to give me a list of wholesalers who are independent of chain stores. The time is ripe for co-operative action on the part of the retail trade. I expect to correspond with you in the future and co-operate with the Association. Pl2ase give me what information you can. J. J. Wrizht, 6849 Six Mile Road. Durand, Feb. 12—Your welcome I-t- ter through the Tradesman has the right tone to it and we wish to an- nounce that we are with you, soul arid body, as we believe this is the only MICHIGAN TRADESMAN way to make the manufacturer get down on his knees and do business in a square way. We are not selling Campbell’s beans at all and we are going to discontinue their line of soups as well: also we have quit Pet milk and we are quitting Quaker oats and several other brands which do not permit the retailer to make a living profit and meet the chain store price. We believe that P & G soap is an- other article which will soon be dis- continued, as we can buy a _ white naptha soap, same size, in OMe case lots at $3.85 per box of the Felbach Co., Toledo. The name of the soap 1s Big Four and it is a good one. Please keep us informed as to any movements and we will be with you. Here’s hoping that you get the same support from every merchant in the country. There are a lot of manufacturers who claim they do not sell the chain stores, but we have been convinced that such is not the fact, and we don’t hesitate to tell their salesmen so when they call on us, and believe me, they get a cool reception when we know the March 5, 1924 We are at your service. Tower Brothers. 2 Disarmament. facts. “What right have you to ask me for a kiss? Leave this house immediately and never speak to me again.” “Before I leave never to see you again, may I ask you one favor?” “What is it?” “Will you please take your arm away from my neck?” “Our McCray Refrigerators Build Bigger Business for Us’ HAT is the experience of grocers everywhere. us so in letters which arrive almost daily. McCray refrigerators Besides, they save you money by cutting down spoilage—and because they are economical to operate whether you use ice or Ask any McCray user—he will back’ mechanical refrigeration. that up. The secret of McCray service is in-built quality that goes through The patented McCray construction in- sures circulation of cold, dry air through every compartment. to every hidden detail. Complete equipment in stock for stores and markets of every size—refrigerators, coolers, display case refrigerators. We'll build to order if you desire. Send the post card now for further information. suggest specific equipment to meet your particular needs. Pay for the McCray as it pays you. Let us tell you about our term payment plan. McCRAY REFRIGERATOR CO. Salesrooms in all Principal Cities 36 E. ELIZABETH STREET 2444 LAKE STREET DETROIT SALESROOM help you They enable attractive display. They keep your stocks fresh, wholesome and tempting in appearance. REFRI Sor all purposes They tell grocers sell more goods. We'll gladly This is the interior of the Dunn Mercantile Company store, Wichita, Kansas, showing the various units of McCray equipment which the president, H. J. Dunn, writes gives highly satisfactory service, and is eco- nomical in operation. MECRAY NO, 1036 nant oe Rea Be ES I Me an 1 2 \ : = ' > 4 « é ’ * +S +. March 5, 19% MICHIGAN TRADESMAN 31 : on BUSINESS W ANTS DEP ARTMENT 1882 - AWNINGS AND TENTS - 1924 =o — — We make a specialty of Rope Pull Advertisements inserted under this head for five cents a word the first | | ‘ure - a ae aS Up and Roll e Awnings with Cog Gear Insertion and four cents a word for each subsequent continuous Insertion. Fixtures. lf set in capital letters, double price. No charge less than 50 cents. Smali : ee shaki Duck ‘ “ie display advertisements in this department, $3 per inch. Payment with order Our stock o’ White and Khaki Duck is required, as amounts are too small to open accounts. and Awning Stripes is very complete. Quality of materials and workman- ship, not cheapness, has always been our motto. For Sale—Reason, sickness. New elec- For Sale—Good shoe repair outfit and tric Butter Kist popcorn machine, with small shoe stock, also some harness fit- peanut holder, revolving sign, cartons, tings. Owner’ will never work again. sacks, first-class motor. Cheap if taken Write the Vermontville Echo at Ver- Ask for our blanks giving full in- structions how to take measurements. f ! at once. Bessie Kunkel, Spring Lake, montville, Mich.. (2xc) 497 Of ; : ie oie Mich. 502 ee A io igid boy until you get our prices ; | _ a : For Sale—In Kalamazoo, Mich., a leader ee 7 Oe Sem For Sale—Modern store building and Specialty shoe shop. Invoice about $3,300. Rapids, Mich v , 2 “ati i —j . ° e ran apidas. ich. : residence, electric lighted, water system, All, new goods. Best location in city. CHAS. A COYE, INC Grand Pp ’ bath, furnace, garage, good barn, ete, A fine chance for a young shoe man who in small town. Good farming community. Wants to go into business for himself in Also general stock of groceries, dry goods the best city in the state. Address L. EB. and shoes. Well established, growing Shirley, Bank Block, Kalamazoo, Mich. business. Good reasons for selling. 498 9 George H. Brown, Crystal Valley, Mich. 503 FOR SALE—Hardware stock, $5,000 THERE IS MONEY cash. Will rent building, or sell on easy e : ae i i terms. A. C. Abraham, Knowles, Wis- For Sale—Principal undertaking busi- pone un uous 500 FOR YOU IN ness and furniture stock in a live city. Old established trade. Will sell under- taking alone, or both; and either sell or REDUCTION SALES—CLOSING OUT See : SALES—MERCHANTS: My plan will fill rent building. Age and poor health com- oe Pe ne pices : pel. me to sell. Address No. 504, ¢/o your cash drawer every day. Reasons Michigan Tradesman 504 why Merchants employ me—No men in ae : . my employ. Lower terms than ordinary For Sale—Bakery, ice cream, confec- Sales CODA e Flat rate OF Ona : tionery, cigar and tobacco stock in good sion. Personal service, backed by years / town. Cheap if taken at once. Geo. C. See eet ne eee oco a es on ee A 505 —banks, wholesale houses, and hundreds McDonald, Springport, Mich. = of satisfied merchants. Can handle any Sc. and 10c. Bars. 2 HARDWARE and implement stock for oO = Poe a aoe. ip a } sale. Invoices about $6,000. Good chance . o oa ae Pas ea A oo TRY te on for the right man. Write Chillion L. Tiinoie’ 429 Galena Boulevard, / are G f = Smith, Petoskey, Mich. 506 mois. Q HI NEE 10c Package oods 0. = a if = = ak e For Sale—Valuable water power and ma- WANTED—To buy a good three or Pp t lit i : oe peri aa Se ae Ti four-drawer cash register. Also a Na- aramoun auty ue chinery, in heart city of Petoskey. Write ti i S : a C. Gl McBrid OH BILL a 5c ¥ Chillion L. Smith, Petoskey, Mich. 507 Eaeed eae ae 7 on ate 439 o . d I AND an For Sale—A well established men’s fur- TYPEWRITERS—AIl makes, | slightly alas . nishings store in the heart of Kalamazoo, used, $20 up. Easy payments. Free trial. CHOC LOGS . 5c. Artistic Design Owner wishes to retire. Will se'l the Guaranteed two years. Write today. stock at .inventory price and will lease Payne Company, Rosedale Branch, Kan- the store to buyer at a reasonable rental. sas City, Kansas. 471 ‘The stock is clean and staple. Will in- ae : : ery ventory about $6,000. This place is lo- FOR SALE—‘The Big R’’—tourists cated a few doors from Main St. ie Fresh Goods sell best Every housewife appreciates fresh goods. The consistent advertising behind “Uneeda Bakers” products makes your turn- over easy and rapid; this rapid turnover means that only fresh gcods reach your customers. a << Fresh goods mean repeat orders, and it’s in repeat or- ders that you get big profits | from your biscuit department. sec ethene ines, “dances xo: | Henry Smith Floral Co., Inc. . 494, c/o Michigan Tradesman. 52 Monroe Ave. EXCELLENT BUSINESS OPPORTUN- GRAND RAPIDS, MICHIGAN ITY—For sale or rent two new stores, a : 12x60 and 18x60, in A-1 factory town of PHONES: Citizens 65173 Bell Main 173 1,500. Box 500, Rockford, Mich. 496 , ~ Michigan People should use W\ H Y —— Michigan Flour made from Ws Michigan Wheat 1—It excels all other flours in flavor. The salty tang of Premium Soda Crackers ap- peals to everybody—ask your customers to try them with cheese, jams and jellies. 2—It excels all other flours in color (whiteness.) ¢ 3—It excels all other flours for bread making, 4—It excels all other flours for pastry making. ' 3 : 5s—It requires less shortening and sweetening than any other flour. NATIONAL A Ba 6—It fills every household requirement. BISCUIT COMPANY ; 1 : 7—Michigan merchants should sell, and Michigan people should “Uneeda Bakers” buy Michigan flour made from Michigan wheat for every reason than can be advanced from a reciprocity standpoint. 32 MICHIGAN TRADESMAN March 5, 1924 W , and offer: $300,000 James D. Lacey Personal Five Year 645% Collateral Trust Gold Coupon Notes Registerable as to Principal Dated February 15, 1924 Due February 15, 1929 Interest payable August 15 and February 15 Denominations of $100, $500 and $1,000 PRINCIPAL AND INTEREST PAYABLE AT THE OFFICE OF ‘THE MICHIGAN TRUST COMPANY, TRUSTEE GRAND RAPIDS, MICHIGAN SECURITY The following is a summary from a letter of Mr. Lacey, copies of which are available at our offices: $1,000,000, estimated minimum personal responsibility of James D. Lacey, exclusive of the deposited securities men- tioned below. He has been extensively engaged in dealings in timber lands for more than 40 years and is well known and highly regarded in Western Michigan. $500,000, estimated minimum cash value of interest of James D. Lacey (effectively assigned to the trustee) in about 26,000 acres of timber lands in South Carolina purchased by him in 1892 under contract with Hackley & Hume of Mus- kegon, Michigan, in whom the title rests, free of encumbrances. $550,000, estimated minimum cash value of five thousand five hundred shares (par value $550,000) Preferred stock of James D. Lacey & Co., a corporation: total issue of same 12,500 shares, par value $1,250,000; net worth of corporation rep- resented to be at least $3,000,000. Preferred Stock payable in full at par out of liquidation proceeds before any payment is made on Common Stock (20,000 shares of no par value) and it participates equally with the Common Stock after the latter shall have received $100 per share. $120,000, estimated minimum cash value of sixty shares Tensas-Delta Land Company. Several Grand Rapids investors are interested in this company. Further information about these two corporations appears in the letter above referred to. REDEMPTION It is contemplated that from sales of timber lands affecting the pledged securities referred to, there will be realized by the Trustee sums sufficint for the retirement of all the Notes before maturity. The Trust Indenture provides that all sums so realized prior to August 1, 1928, shall be used, as received, to redeem the Notes, as far as possible, on each interest date, at the following premiums, plus accrued interest, viz: e On August 15, 1924 @ 105 On February 15, 1926 @ 104 On August 15, 1927 @ 102 On February 15, 1925 @ 105 On August 15, 1926 @ 103 On February 15, 1928 @ 102 On August 15, 1925 @ 104 On February’ 15, 1927 @ 103 On August 15, 1928 @ 101 Moneys so received after the last interest date in 1928 will be used to retire remaining Notes at par and accrued interest at maturity. If less than all the outstanding Notes are redeemed at any interest date, the Notes to be redeemed will be selected by lot, by the Trustee, as provided in the Trust Indenture. TAXATION The necessary payment has been made to exempt these Notes from state, county and city assessments for taxation in Michigan. The federal law requiring deduction for taxes from interest and the law requiring the filing of certificates of ownership on the collection of interest coupons, are not applicable to these individual notes. PURPOSE OF ISSUE The proceeds of these Notes will be used to retire the personal indebtedness of Mr. Lacey growing out of personal loans and investments made by him in commercial enterprises in which he engaged during the war and since. All legal matters pertaining to this issue have been passed upon by Messrs. Butterfield, Keeney and Amberg. We Recommend These Notes as a Conservative Investment Price Par and Interest, Yielding 612% Temporary receipts will be issued pending the preparation of definite notes. The right is reserved to reject any and all subscriptions. THE MICHIGAN TRUST COMPANY THE OLD NATIONAL BANK GRAND RAPIDS NATIONAL BANK PERKINS, EVERETT & CO. A. E. KUSTERER & CO. The statements herein contained are not guaranteed, but have been used by us as a basis for the investment of our own funds.