x MEZLNERS RL OO oof NQF KLERG SRF ENA S ARES SRE Fg OWS BN A SP SCA y ) BRS ME GRAN PE bls Ay yee h ¥ Cy i ey) ES Ce. AOS) {G A CA ) 4 N/ POV AL) WAG yy s\ oo AP CARP dL aso A RAL eX ee Be ) eS Ni PS C BS Ne ‘ me = oe ee PNG STi e xf i Py Daan aE ea 7 YU) PS SOM 7-7 M Ae/Be Ak ps) ER) See J a, aa, /// —_, aa es é ibe, San SAA Od ». 2 D ate (Ce IRN ee oe Cc over Des CRY ePPUBLISHED WEEKLY © 765 NU Gao TRADESMAN COMPANY, PUBLISHERS RS) ASK SEES OEE SS ILC SSS ee NE = A ApS ’24F& e YS DY Pent Soca U3 «a ie J $’ aS ra Ab a2 Ao * Forty-first Year FVLLIEVILILELIL ILLIA VELL ELSE LEY ELELELESLEEEEELELELE EEE LE LEE TELL LEE E LEE EEL EET LE LESTE EE LEEL EE ET EEL EEE L EL ELY GRAND RAPIDS, WEDNESDAY, MARCH 26, 1924 PBROGBR @ tr» “rn Eo) dy es ® © © IX D ry Cy @ A C 3 @, Om) @ ¢ e La wy oS $F EEEEEELEELELELEEEL ELEEEELELLEL ELLE EEEELE LLL EL ELLE LES SL SLEEVE LITLE EI LEE LTTE STL STI TEES EE EL ELE EEL EE EPP PF FTF t REET EE EEE SEE ESSEC EETET ESET TTT TTT tt a Ie \ GERORLOLLOBLOG LOR OL ROL LOBLOLNOFZ : GOSAESAOSASS Aas Gas OS GOS GOS AOS SIOSS CHARACTER HERE are ten thousand questions of busi- ness that no outsider can settle, upon which any suggestion of his would deserve nothing but contempt; but the great principles with which I started, the eternal obligations of honesty and integrity and decency; the responsibility of the individual; the su- premacy of moral chacter; the universal application of the ten commandments, in industry as well as in private life—these are principles that apply everywhere, to the business and professional man alike; to the man who plans the work and pays for it, and to the man whose hands execute the plans and receive the pay. We are human beings before we are founders or workmen. We are all responsible to a higher than human tribunal. No one of us can at last deceive or defeat eternal justice. And we do well to remember that, after all is said and done, in the final roundup, character is the only thing that counts. That we must strengthen and not weaken! The debt of strength is to help turn weakness into strength! Our salvation as a people lies not in increased dividends or larger wages, but in a new sense of personal honor and in a quickened conscience. Not in new fashion- ed machinery, but in old-fashioned virtues, lies our salvation as a people!—virtues as old as humanity, as lasting as God! REV. MARION D. SHUTTER, D. D. SF 2) © CV 4) Ly 3 eS Dr Ly oNP"o e' POSS Va 8g } & & 3 oe *y & Oo @ ( COR v © ¢ AT s © « Tex Se Oe & IX ISG Dt Bj Oa e LeRO Lp ’ e @ \ N LOGLOGRLOROBLO LRG BANOO LR (SGN GeAaw GOR AOS GOS Gos SoS TTT EEE EET TTT TEE ESE EEE EE ETE TEE TEESE EE TESTE ESTE SEES ESTE TC CTT ET a es Box SZ e gs SG % Oe oe e C2 Py Hy SS © BNO © \\ a SF Wi, oe 2 @ (( @ 1 N x @ \ Ati \ 0 } y @ Yo @ 6 Ze INy - @ As of Wh ° es FEEEEEEEE EE EE EEEEEFEEE TEESE SEE SEES EEE TEESE AS EET EEE SET ETE TET ETT TET ET TS o Ce 8 2 AE N y oo ~ Cz © Dae AD CIM Sez BX 5 @ ow"8 a] Oe ame & AEFCEFEFTEFEF aa) os PN ae) BSS K EEEEEFEFESESE TESTS EF ETET ETE TEE T ETI ITS SZ SEAL BRAND COFFEE || To The Grocer! ° 66 99 - And The Brook Shredded Wheat is made in biscuit They both sing the same song: form. It therefore requires careful handling. Broken Biscuits do not please the housewife. They also hurt your and men may go business as well as ours. Handle Shredded Wheat carefully and keep in dry, clean place. ““Men may come But I go on forever.” Keep your stock fresh. Don’t let it But with “Seal Brand” it is other brands grow stale on your hands. that come and go, while it goes steadily This pleases your customers and also on. It moves just as swiftly, too—off pleases us. your shelves. The Shredded Wheat Company NIAGARA FALLS, N. Y. If you are located in a large town, or in a small one where our Agency isn’t already established, write us for par- ticulars. Chase & Sanborn Chicago Hart Brand Canned Foods FRUITS VEGETABLES Red Sour Cherries Black Raspberries Peas String Beans Red Raspberries _ Pears Corn Green Lima Beans ve Plums Pumpkin Red Kidney Beans erries Peaches Ronibentins Apples Succotash Squash HART BRAND canned foods are prepared from the finest products of the garden orchard and farm. They are gathered and packed in the most prime condition. HART BRAND canned foods are ~terilized by heat alone and packed under the most sanitary conditions. JUNE GARDEN PEAS fresh to your table from HART BRAND ans rea:'\ to serve. Put the Summer Garden in Your Winter Pantry. HART BRAND gives you selection from the finest garden peas, the best succulent sweet corn, the highest quality string beans, lima beans and succotash. Michigan Canned Foods for Michigan People Prepared by W.R. ROACH & COMPANY Main Office: GRAND RAPIDS, MICHIGAN —— ~ 4 = nee RS : ‘ q X ep Satins: + wo ea f F weer =e : ‘ ‘ : = : y! ee 7; ’ L \ =. nae pits Ret amet eeipin NE ps: pe? ita %. ADES Forty-first Year GRAND RAPIDS, WEDNESDAY, MARCH 26, 1924 Number 2114 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of surrent issues, 10 cents; {ssues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. PRICES GETTING IN LINE. Wholesale prices of food, according to the Bureau of Labor Statistics, were unchanged during February, while re- tail prices declined 1 per cent. For three successive months retail food prices have receded, but a decline is usual at this time of the year. In spite of recent recessions retail food prices are about 3.5 per cent. higher than they were at this time both a year ago and two years ago. Wholesale prices of foodstuffs, however, are only about 1.5 per cent. above their level of a year ago, and wholesale prices of all com- modities are about 3.2 per cent. lower than at this time in 1923. In this connection it is worth noting that the commodities whose prices have been “out of line” since the big break in 1920 are the only ones which are now higher than they were twelve months ago. Prices of farm products, foods, and metals have been below the general average for all commodities. During the past year they have regis- tered a slight net advance, while such groups as housefurnishings, cloths, and clothing, building materials, and fuel and lighting, whose prices have been far above the general average, have declined. This points to a correction in price maladjustments, while the general level shows little variation. TEN MILLION BALE CROP. The Department of Agriculture can point with pride this year to the ac- curacy of its estimate of the cotton crop. Its final forecast last December was for a crop of 10,081,000 bales, and the last gininngs report shows a total of 10,159,000 bales. The official guess- ers this year came as close to the ac- tual yield as is humanly possible and have thus retrieved in considerable measure the slips which have been made on several occasions during the past two years. The final crop figures and recent data of consumption help to explain why cotton did not go to 40 cents or over, as some traders were predicting last autumn. When cotton touched 37 cents in November, it was assumed by many traders that the crop would be nearer to 9,000,000 than 10,000,000 bales. Their estimate proved to be too low and the high prices then pre- vailing also proved a deterrent to con- sumption. Last month cotton con- sumption was 12 per cent. less than in January, 1924, and 10 per cent. less than in February, 1923. One offsetting factor, however, was a gain of more than a third in exports, as compared with the same month a year ago. The prevailing opinion in the trade at pres- ent is that cotton has “made its bot- tom.” A trading market has prevailed during the past week, with prices hold- ing fairly steady. A critic of the McNary-Haugen Bill, which plans to fix the price of farm products, thinks that consumers should pay, more attention to the measure than they have done, because at no point in this measure do they get a “look in.” The bill provides that when the price of wheat, corn, cotton, wool, livestock, and livestock products is be- low the general level for all commodi- ties, the Government is to buy up the exportable surplus and dump it abroad in foreign markets for whatever it will bring. But if the Government is to insure the producer against a price which is below the average relation to the general price level, asks this critic, ought it not in all justice-also to insure the consumer against a price above that level? As he sees it, the Govern- ment should be no respecter of per- sons. If it buys up the surplus domes- tic wheat and sells it at a loss when the price is too low for the producer, it ought also to buy foreign wheat and sell it at a loss when it is too high for the consumer. Senator Borah is given to intuitions. In Washington there are men who will swear he can hear the corn grow and the political grass roots murmur. He has a hunch just now that Congress had better get back to work, dissolve itself as a grand jury and enter upon its somewhat neglected job of legisla- tion. The Idahoan warns his col- leagues that elections are won and lost by legislation, or the lack of it, just as surely as they are by scandals, en- quiries and investigations. Pointing out that time grows short and the campaign is at hand, he urges the na- tion would welcome a change of bill in the Senate program. He is‘saying in the Senate what many have been say- ing outside. There are indications that the country is getting tired of the show in Washington. He senses the re- action others have predicted. If Con- gress is wise it will do more than listen. It will heed. CANNED FOODS MARKET. The lack of interest in future packs is more or less of a mystery to can- ners and brokers who are also at a loss to understand why there should not be a broader and a healthier de- mand for current packs. In both fields the market is a disappointment and the usual expansion in business at this season is slow in occurring. Dis-_ tributors have been on a_hand-to- mouth basis for some time and are disinclined to change their buying policy. They have records of their stocks and memorandums of their shortages. The latter are filled from time to time but not beyond immediate needs and it is hard to get the buyer interested in anything not on _ his “want” list. The indifference to ac- cumulate stocks causes some irregu- larity in prices, even though in vege- tables and in fruits there is a growing apparent shortage in many items. In conjunction with the outlook for no overproduction in 1924 present stocks would seem to be good property but there is no speculative trend to absorb offerings for a later market. PRETTY SMALL BUSINESS. The Federal Trade Commission says that Kirk & Co. have for years been selling seven brands of “castile” soap, not one of which contained a drop of olive oil. Pure frauds, if the Com- mission tells the truth in its complaint. The fats used as a substitute for olive oil were all cheaper and poorer. In no sense did they really take its place. If this case is won by the Federal Trade Commission, it will result in nothing further than an order to cease and desist. But what of the thousands of buyers all over the United States who bought Kirk’s Castile’ Soap un- der the impression that they were get- ting the real thing with its olive oil content? It would seem as if they ought to have some come-back, for every one of them was defrauded if the Federal Trade Commission knows what it is talking about. Pursuit of the elusive vitamin has fascinated scientists for a decade, or ever since the presence of these mys- terious vital elements in food came to be known. The report that Dr. Walter H. Eddy, of Columbia College, ‘has isolated a vitamin is one of great in- terest in scientific circles. At present a diversified diet insures a supply of vitamins of the various classes, but it does so by a haphazard method of planning meals which is far too un- scientific to meet the requirements of modern students of food values. When the work of study and isolation has been completed it will be possible to plan a perfectly correct diet, which will not only insure good health but will also remedy conditions brought about by careless feeding. WEATHER AND MARKETS. It is often said that -the farmer’s business is peculiarly a gamble be- cause of his dependence on the weath- er. Dry goods and clothing merchants can also recite instances in which the weather has been to them a source of profit or loss. If they could only know in advance whether the coming spring is to be early or late, or whether it will be a cool or warm one, they could govern their buying accordingly. Pres- ent methods of buying little and buy- ing often reduce the retailers’ risk from the weather, but not the manu- facturers’ or wholesalers’. There is no scientific method of forecasting whether we are to have a backward spring or an unusually warm summer or a hard winter, and even the predic- tion of the weather a day ahead is subject to a wide margin of error. Yet business is saved from many losses by the daily weather forecasts, as every one knows, but few realize that the mere compilation of weather records is also useful to business. The Weather Bureau states that the manu- facturer of snow removing apparatus has used its records of snowfall to learn where its most promising mar- kets were likely to be found. A manu- facturer of windmills that needed little wind for their operation asked for a report on sections where wind velocity was below normal and where other types could not be marketed success- fully. Time’s inevitable changes have deep- ly marked Central Europe. The Chan- cellor of Germany, paying an official visit to Vienna, receives a welcome that is distinctly cool, if not actually unfriendly. And yet two short years ago the Austrians were ready to move mountains of war settlements to bring about the union of their country with Germany. The union was regarded not only as inescapable but as the only salvation for Austria; otherwise, ac- cording to the prophets, Austria was doomed to extinction. The Austrian people were hard-bitten by the war; their finances, their industry, their trade, their political life, were in chaos. Any suggested remedy was jumped at. The German element propagandized for the union, largely upon the theory that it would prove a wedge to break through the iron ring of the treaties. The remedy could not be applied. But the League of Nations’ plan revived Austria. With the passing of general despondency, the need of remedies passed. The supposed love of Austrians for Germans cooled. Germany is no longer regarded as the big brother, and Austria wants nothing less than the friendship of Germany. The way the employes dress and act is a good measure of the quality of the store. And that fact cuts both ways. MICHIGAN TRADESMAN March 26, 1924 SHOULD MEET THE ISSUE. Independent Grocers Should Favor Their Friends. Manufacturers who sell chain stores direct at jobber’s discounts and dis- criminate against independent retail grocers are as follows: Swift and Company Proctor & Gamble Sun Maid Raisin Growers Carnation Milk Products Co. Wm. Underwood & Co. John Duncan Son’s Co. Burnham & Morrill Bon Ami Co. Libby, McNeill & Libby. Hills Bros., N. Y. (dates) Diamond Crystal Salt Co. N. K. Fairbanks Co. The Shinola Co. Jas. S. Kirk & Co. Pompeiian Olive Oil. Wm. Wrigley Co. American Chicle Co. Tillamonk Cheese Co. Hersheys Cocoa Co. Red Wing Grape Juice Co. Ball Brothers Glass Co. Keer Glass Manufacturing Co. S. O. S. Manufacturing Co. Scat Manufacturing Co. Scott Paper Co. Van Camp’s Sea Food Co. Van Camp Packing Co. Since there is, at present, an insist- ent demand by the chain store sys- tems for recognition of their collective buying power to sell them direct at the jobber’s discount, and since a few weak-kneed manufacturers have ac- ceeded to this demand, independent re- tail grocers should decide at this time to rise up in protest. It seems to be the case of the “sur- vival of the fittest” and whom the manufacturers shall recognize—the in- dependent retail grocers who con- stitute the vast majority of the or- ganized retail grocers of the country or those represented in the chain store organizations. : It has been said that prohibition was brought about at first by a well-organ- ized minority. These chain store sys- tems are well organized all right and are meeting every three months to per- fect their organization, but statistics have shown that only 20 per cent. of the retail grocery business in the coun- try is done by chain stores and that the other 80 per cent. is done by the independent retail grocers. The manufacturers lack de- termination in adhering to the well- defined methods of distribution which have been in existence for years and years in disregarding the rights of the vast majority, discriminate against them by giving the chains a big handi- cap over them ranging 10 to 12 per cent. They should be taught a lesson— one they will not soon forget. They should be promptly shown the error of their ways and forced to recede from their present position. There is nothing which affects the average food manufacturer like loss of trade. When policies have been adopted that are absolutely antagon- istic, very unfair and discriminatory in their nature, it is time for the larger retailers and independent grocers to rise up and take concerted action— who throw out their goods and refuse to sell them. Let such manufacturers bask in the sunshine of the chain store smiles and take a chance on how much the chain will do for them. The independent re- tail grocers, acting in concert on a matter of this kind, can make of break any manufacturer, no matter how popular hhis goods. Radical action must be taken to cure those manufacturers who dis- criminate in favor of the chains. It should be administered to them in large, copious doses. Do not contam- inate your stocks with their outlaw products. Leave them severely alone. Do not interfere in their flirtation with the chain store bevy. Ostracize them and their products in a way that will bring them to their senses. Eliminate them from your neighborhood by featuring the sale of their competitors’ products to the consumers who trade with you. It is the man behind the counter who sells the goods; he is nearest to the consumer. The people have every confidence in him. And it is easy enough for him to ostracize the prod- ucts which these manufacturers feel the chain stores are such an important factor in featuring. Independent retail grocers should assert themselves in a way that can never be misunderstood. Let them prove to those who have deserted them and now discriminate against them that they must be considered, the 80 per cent., rather than the 20 per cent. who constitute the chain store minority in the distribution of manufactured food products. There is nothing that changes the demeanor of a manufac- turer or his sales department like a sharp falling off of sales. By selling the other fellow’s products exclusively you Can cause many of these manufac- turers listed above to recede and with- draw from their price discrimination in favor of chain stores. ——_—_ >.> ___- One Merchant’s Way of Meeting Chain Stores. In my thirty-eight years of exper- ience in the retail grocery business, I have naturally had every opportunity to observe during that period the evo- lution in the retail food distribution. I have seen in that period a change in the personne] which even in the pres- ent generation has evidenced marked evolution in this respect. Is the trouble with the retail gro- cery business the fact that the inde- pendent retailer has not recognized the change in style? Is he living in the past? Is he abreast of the times? In my opinion it is just as absurd for the retail grocer to attempt to do busi- ness to-day with the same methods of twenty years ago as it is for that retail grocer to attempt to illuminate store with the old o/] lamp of the same period, instead of the up-to-date high- powered Mazda lamp of to-day. Retail grocers must awaken to the fact that this is an age of style, and the housewife is just as scrupulous about the condition of the store she trades in as the style of the hat she wears. Last year’s hat has no appeal to her, neither has the unclean, un- tidy grocery store, with its unkempt, neglected, dirty windows any attrac- his tion, other than one of urgent neces- sity. The chain store, to the wideawake retail grocer, is more of a blessing than a curse. It has awakened him to the acres of diamonds so long neglected at his very door step. It has aroused in him a desire to be a merchant and not a mechanical food distributor. The retail grocer who complains vehemently against the inroads of the chain store is usually he who fails to recognize the necessity of promoting the welfare of his business through better merchandising methods. Experience has taught me that the energetic retail grocer entertains little, if any, fear of the chain store. As a matter of fact, I, personally, would not hesitate to have the biggest chain store in the city next to me, predicated on the idea that if I am as good a merchant as the manager of their store is, and if I cannot turn into capital the one great advantage that I pos- and which they lack—personal ownership, and the little personalty that goes with it, then I am more to be pitied, and they less to be censured. Any independent retailer who has a desire to be a grocery merchant can hold his trade and business against avy chain store. I am mighty glad to say that the grocers of my city are alive to this sit- uation. We don’t ask subsidization or protection—all we ask is the right of competition, We have in my city an organization of which I have the honor of being treasurer, an organization that is ably fighting chain store expansion, and we are doing it through methods that we consider fundamentally sound. sess, In chain store competition there are three important factors: 1. Clean, attractive stores with bet- ter merchandising methods. 2. Competitive publicity. 3. Last, and least, competitive prices. . Our first step in successfully launch- ing this organization was to make the retail grocer realize that his first re- quisite in competing with chain stores was to clean up his store and improve his methods of merchandising. This was so strongly and ably presented that practically every worthwhile gro- cer of Wilmington cleaned up_ his store inside and out, painting the out- s de attractively in a combination of green and white colors. This was all done ati each individual retail grocer’s expense. All the unnecessary adver- tising matter—some of which had been hanging for years, was cleaned out. Windows that had been neglected and i1 some instances reserved for the mid-summer congress of flies were cleaned up, lighted up and decorated each week with the attractive specials offered through the association. Each week educational pamphlets were religiously sent to each member. Every weekly letter that goes out is just as important, and teaches just as strong a lesson as these examples. Results of this educational work have been incalculable. The growth of corporation chain stores, in the opinion of many, has been in no small measure due to lack of independent competitive publicity. When we stop to consider that the selling ability of the chain store rests in newspaper advertising, and realizing that these organizations have been prolific advertisers, so much so that they have saturated the public mind with the one thought—that they are the economic channels of food dis- tribution, we are confronted with the fact that lack of publicity on the in- dependent retailers’ part is a contribu- tory cause for public neglect. It is also a_ well-established fact, proven by investigation in my own c'ty, that the independent retailers that advertised were the retailers who suf- fered less, as a matter of fact, did not suffer at all, and to express the truth, increased their busizess notwithstand- itg that they had door chain store competition. Realizing the importance of com- petitive publicity, our association car- ries an average of two to four columns in three daily papers three times a week, That our investment along this line proved to be correct is evidenced by the fact that the independent retail grocers of our city, members of the Trinity Stores Association, have up to the present time showed an increased business averaging approximately 18 per cent., and figures would indicate, as they stand to-day, an increased busi- ness among the independent retailers through this plan of approximately one-half million dollars for the year. As to price competition, we don’t consider we are competing with any- one. Our association names its sale price regardless of what our competi- tors do. We make no attempt to un- dersell the other fellow. Our thought being entirely that the best merchants with the best price and strongest ap- pal will receive public favor. We con- sider that our organization offers ad- vantages to the public that the cor- poration chains deny. We are not only a price organization, but a service organization as well, affording the public telephone and delivery service ard small credit accommodation where it is held to short term. I might say in conclusion that the members of our association, their wives and clerks meet once a month, and these meetings are purely educa- tional, the program comprising edu- cational talks, interspersed with prac- tical demonstration. The purpose of this organization is purely an educational one. It is a corporation without capital stock. Me- chanically it is an advertising selling organization, promoted for the purpose of making good grocers better mer- chants. It is not an evolution, but rather to my mind a progression in trade. Harry W. Frazier. oe -e It is a good thing to sit down and figure out plans for future weeks and months, but don’t get to dreaming and forget that it is action that counts. + Show cards are salesmen and put in- formation into the customers’ minds whether they want it and are looking’ for it or not. ++ 2 If opportunities do not seem to come your way it is not that oppor- tunities are scarce, but that you fail to recognize them when you see them. next e ' 7 aes nla Ape ‘ x 4 < 4 v sh. Pet . t r A ~“ 4 4 r pect. : , seat dsm } 4 —~ Ye nap ts t po wr = \ , , ; + “Xt i ag: ~ | ¥ * w af ‘ Aah. e ' Sees nla Ape ‘ x 4 < 4 tml v oom .’ x ~ -4 4 ~ ea cai 4 4 a neeneea Io r a Man A no t =e ‘ “ied * ~ * Reward March 26, 1924 KNOW YOUR OWN TOWN. Some Reasons Why Battle Creek Is Prosperous. Battle Creek, March 25—Hundreds of years before the first white man set foot on the soil of Michigan, Battle Creek was the rendezvous for the In- dians when gathering for the war path or the hunt. It was to Battle Creek, then known by the Indian name Wau- pakisco (the meeting of the waters), that the warriors and the hunters hastened. On a slight eminence overlooking the confluence of the two rivers and the Burnham brook, now covered over, was one of the camping grounds oi the Aborigines, and even after the first settlers came to Battle Creek, more than eight hundred Indians have camped on the ground adjacent to where the Nichols hospital now stands. As the Michigan Central and the Grand Trunk railroads are the main trunk lines of travel, this was also the Indians’ grand trunk road, or famous Indian trail, worn wide and deep by long centuries of travel. When Michi- gan was made a territory this trail be- came the Territorial Road, and is known as M-17, the state trunk road between Detroit and Chicago. The Grant store faces on this highway, so rich in historic associations which the present generation would do well to preserve. While it is true that geography and topography have a great deal to do with the growth and progress of cities, yet these are not the most important tactors; the character. of its citizens is what tells. Battle Creek’s first settlers were people of Pilgrim stock, having strong religious convictions, and pos- sessed of intelligence, energy and in- itiative, and who, in the words of President Coolidge, belonged to them- selves, lived within their income and feared no man. These plain living and straight thinking men and women, gave a mold and impetus to local af- fairs in those early days, which im- parted a soul or personality to the city and started her on the way to her present condition of prosperity and a.- fluence. The memory of these pioneers should be cherished and _ preserved. Would that more of our citizens might emulate the example of Charles H. Wheelock in this respect. One of the first activities was tie digging of a mill race, by Sands Mc- Camly in the spring of 1835. The race was finished and the water turned on in November of the same year, and the first two Battle Creek industries start- ed, viz: a grist mill and a saw mill. The Nichols and Shepard Company, established in 1848, was the next indus- try to give employment to Battle Creek citizens. Four years later, in 1852, the Seventh Day Adventist denomination estab- lished its headquarters here and moved the Review and Herald Publishing Company from Rochester, N. Y. In 1866, the Battle Creek Sanitarium had its beginnings under the name of the Health Reform Institute in a small two-storied frame structure, lo- cated near where the present magnifi- cent main building stands. Comparatively few of our citizens appreciate the important part these three pioneer institutions played in in- augurating the steady growth of Battle Creek which has continued until now when we have one of the best cities in the country with a population of 39,160, 36,559 of whom are native born American citizens. We have 8,216 homes, 31 churches, 21 schools with an enrollment of 5,872 students. The school property and equipment is valued at $2,643,958.79. The total number of teachers is 245. There are 14 principals and 147 teach- ers in the elementary schools, 21 teach- ers in the Junior high, and 34 teachers in the Senior high school. The average salary of the entire MICHIGAN TRADESMAN staff in the elementary schools is $1,- 500 per year. We have 6 hospitals, 3 libraries hav- ing 46,839 volumes, 6 hotels, 4 banks with 38,258 savings accounts and total deposits on December 31, 1923, of $24,- 600,793.15. Jno. I. Gibson. 2 End of Creamery Trouble at Allegan. Allegan, March 24—The sale of the Overton Creamery Co. plant to the Pet Milk Co. is now an actual fact, one of the last steps being taken when checks were mailed to all farmers who had money due them tor milk since January. The matter of paying the members of the old Allegan County Milk Producers Association will re- quire some time, as the money was paid into the court upon a ruling by Judge Orien S. Cross. Members of the Association must call upon Wm. H. Stickel, who is clerk of the Circuit Court, who has been authorized by the court to make the payments. The reason for the court action ordering the payments made as stated is that the Association had begun suit in Cir- cuit Court to recover for milk sold by its members to the creamery last August and the suit not having been on the docket and noticed for trial made the decision the only way to make payment. In all $40,600 will be paid to the farmers for milk furnished. Of this sum the Pet Milk Co. paid $20,000 and the business men of the city $20,600. All legan people and the farmers feel like rejoicing over the happy and satisfactory solution of this long-drawn out and unfortunate atf- fair. The Pet Milk Co., formerly the Helvetia Milk Co., was organized in 1885 and was the originator of the milk canning business. The company now has four condenser-es in Mich- igan—Coopersville, Wayland, Allegan and Hudson, It also has thirteen con- denseries in other places. Farmers here are assured of having a good market for their milk, and what is also sure, will receive pay for it promptly. The business men of Allegan are certainly to be congratulated for their liberality in seeing that the farmers were paid, and the Pet Milk Co. has justified their confidence in the peo- ple in and around Allegan by its con- tribution of $20,000 to bring about a clean settlement of the financial en- tanglement of the creamery company, which was compelled to humbly bow the knee to an organization of farmers conducted along labor union lines by a crafty schemer. It cost $267,000 to build and equip the Overton conden- sery and the Pet Milk Co. is to pay $207,000 for the property. It is re- ported the new company will spend about $60,000 as soon as the daily volume of milk will warrant it to in- stall machinery on the third floor to can milk here, thus doing away with the necessity of sending the milk else- where for that purpose. —_——_2-.__ Corporations Wotnd Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Inter City Safety Service Bust Line, Inc., Birmingham. Ford Decorating Co., Battle Creek. __ Ames-Bonner Co., Toledo, Ohio. The Crown Cork & Seal Co. of Bal- timore, Detroit. Morton Products Co., Port Huron. Chicago, I[IL- B. & B. Drug Co., Detroit. Jackson-Lansing Brick Co., Jackson. Court House Realty Co., Detroit. Sodus Basket Co., Sodus. Osseo Oil & Gas Co., Osseo. Seiberling Rubber Co., Wilmington, Del.- Detroit. >>> in person or is a hindrance to An unpleasant voice, over the telephone, sales. See what you can do to make your voice agreeable. Take lessons if necessary. vocal Fighting the Bug-a-boo. Dear John—Following the talk you and | had in January, I have been doing some real thinking and | am glad to tell you that | am feeling very much better than | did then. In the first place, | realize that you and | both have taken too much for granted and have not done enough thinking for ourselves. So I laid off for a week the first of the month and made a trip around to the different towns and cities and some of the big ones, too, and visited these objectionable stores, largely ownd by foreign corporations. And say, John, you would be surprised to find that it is the old game which has always been worked by a certain class of storekeepers. One store was getting 20 cents more a dozen for orangs than we were. Another store was selling a line of canned goods for 22 cents per can, while you and I are selling them at 15 cents per can. So you see it is not hard to understand how they can sell some things at a little cut. John, these fellows do keep their stores painted better than we do and looking a little brighter. And while the women of our town ar very loyal to home folks and do patronize us in preference to foreign corporations, | have come to the con- clusion that I don’t blame them for going somewhere else to trade when our stores have been so dark while others are kept looking so bright and cheery. So I went to work and painted up my store and made it look as nice and clean as | could and put the bright packages cn the shelves and things that are sold more often in a con- venient place, so the women will not have to wait so long. You ought to see my store now. And better than this, you ought to see the way the town people take hold of my new idea. Why John, I was so busy last week that I hardly had time to even think, and | am all through with this blue stuff. And I am also through with those manufacturers who are selling the chain stores cheaper than they do us. I have been working for them without being on the pay roll long enough and their goods will occupy no more conspicuous places on my shelves. But I am going to display prominently the goods of those producers who are co-operating with the community stores. Now, John, don’t do any more kicking about conditions, but come on over to our town the first day you get a chance and see how the new idea works out. And also learn how the women of your town will stick by you if you will give them half a chance by keeping your store nice and bright. All we have to do now is to merchandise. Our customers want to trade with us and will trade with us if we only take the trouble to show them the difference in the values of the goods we are selling. Good-bye and good luck. Peter. WORDEN (GROCER COMPANY Grand Rapids Kalamazoo—Lansing—Battle Creek The Prompt Shippers. MICHIGAN TRADESMAN March 26, 1924 i. ¥ PT an} i [ye = = = — | __— EWSerme BUSINESS WOR vy fl bea i= ee el ecesstee ett pent “wut eau wt i AEE SSSI Da 1S ——— a IBN N= SSF Movement of Merchants. Detroit—M. Lebman recently open- ed a tailor shop at 8820 Twelfth street. Baldwin—Alfred Wallace C. C. Davis in the grocery and bakery business. Detroit—Lenhoff’s, 6518 Woodward avenue, will open for busi- furniture, ness April 1. Detroit—Ben Grant, tailor, has mov- ed from 6534 Hamilton avenue to 6527 Hamilton. Detroit—Wright & Parker have opened another grocery store at 8433 Linwood avenue. Detroit—R. Roemeryer has opened a millinery store at 27 East Grand River avenue. Detroit—The Cut Rate Meat Mar- ket, 10314 Twelfth street, has discon- tinued business. Detroit—Jacob Cichy has sold his billiard hall at 5507 Chene street to Adam Zimkiewocz. Detroit—Paul Gawronski has bought the meat market of Joseph Swiglinski, 4710 St. Aubin avenue. Detroit—The Detroit Motorbus Co. has increased its capital stock from $1,500,000 to $3,000,000. Detroit—John Platka has the meat market of Wm. H. 19828 Ralston avenue. Milford—The Farmers State Savings Bank has decreased its capital stock from $50,000 to $25,000. Detroit—Carroll’s Millinery, 6510 Woodward avenue, was completely de- stroyed by fire March 19. Detroit—A. Takser has purchased the Forest grocery, 609 East Forest, from Herman Hoffenberg. Detroit—Burt Peters is the new owner of the Edith Sarantos Confec- tionery, 8438 Ferndale avenue. Samuel P. Keller is the new baker at 6422 Gratiot avenue. He bought the bakery from Max Schiller.’ Chesaning—The Farmers Meat & Produce Co. has decreased its capital stock from $30,000 to $5,340. Detroit—Jos. Breitman is now con- ducting the delicatessen of Harry Feingold, 4179 Hastings street. Detroit—Wm. Spiegel’s confection- ery at 5912 Twelfth the hands of Merritt G. Silmser. bought Ford, street 1s now in Detroit—Clara Esser has sold one- half interest in her fruit stand at 3913 Woodward avenue to Vita Delisi. Detroit—Hyman Solomons’ meat market, 1054 West Baltimore avenue, has been sold to Michael Schneider. Detroit—Gertrude C. and J. Melvin Early has sold the Early Drug Co., 4200 Joy road, to Harry E. L’Hote, Jr. Detroit—Beckman’s Furs, 149 Bag- ley avenue, will soon be located in its new store at 1244 Washington boule- vard, succeeds - Detroit—Marcelina Boguslaw has bought the grocery and meat market of Mary Perkowski, 7716 Michigan avenue. Detroit—D. C. Decker has bought the grocery and confectionery stock at 5940 Helen Albert Zuehlk. Hamtramck—The _ variety 9600 Jos. Campau sold to Ben Kahn. the seller. Detroit—The New York Economy Store, J. Medwell, proprietor, closed avenue from store at avenue has been Samuel Jacobs is March 17. It was located at 8936 Oak- land avenue. Grand Haven—The Peerless Nov- elty Co. has changed its capital stock from $1,000 and 25,000 shares no par value to $75,000. Detroit—The Draheim-Neville Fur- niture Co., 9747 Grand River avenue, has changed its name to the Draheim Furniture Co. Detroit—John Faris has sold his grocery and meat market to Eva M. Belleau. The store is at 5603 Trum- bull avenue. Detroit—The latest addition to De- troit’s book stores is the Little Blue Book store, 2031 Woodward avenue, J. Engel, manager. Pontiac—The Oakland County Fi- nance Co., 606 Pontiac Bank building, has increased its capital stock from $100,000 to $200,000. Grand Rapids—The Rex Radio Sales Corporation, 504 William Alden Smith building, has increased its capital stock from $10,000 to $50,000. Detroit—The Family Shoe store, 3147 Grand River avenue, Geo. W. Combs, manager, will discontinue business March 29. Detroit—Jacob Cherov will open a grocery at 5400 Rivard street, in the location formerly occupied by Barney Ablecop’s grocery. Detroit—The meat market at 9929 Linwood avenue is now known as Kerr market. Frank Kerr bought it from Jacob Denenberg. Detroit—The delicatessen and con- fectionery at 2468 Brush street has changed hands. Fanny Zirin sold it to Sophie Sherman. Detroit—The grocery store at 911 West Ferry street is being run by D. W. Robertson, who bought it from Margaret S. McIntyre. Detroit—Anthony Burghardt and Alex Tremonte have sold their soft drink business at 4257 McDougall avenue to Emil Arditto. Detroit—The American Grocery Co., 2126 Clifford street, closed recent- ly. The proprietors were L. F. Yous- sephany and Philip Abdoo. Detroit—The stock of Nathan Rose, tailor, 150 West Larned street, was badly damaged by fire March 19. The loss has not been announced. Detroit—Fenton & Garbaring, auto dealers at 2611 Philadelphia avenue, will open their main showroom at 8451 Linwood avenue about April 1. Detroit—Wm. A. Vaillancourt and wife have purchased the confection- ery stock at 11805 Grand River avenue from Wm. R. English and wife. Detroit—Wm. H. Brewer, shoe dealer at 3312 Gratiot avenue has filed a petition in bankruptcy with assets of $6,010 and liabilities of $6,566.60. Detroit—Bernard Burghardt has purchased the confectionery business of L. B. Sharpe, 5502 Baldwin avenue. The change took place March 21. Detroit—Louis H. Carlson has sold his share in the Lady Madison Per- fumers, makers of toilet goods, to his partners, Edw. L. Fitzpatrick and wife. Detroit—Lena Dittelback has bought the share of her deceased partner, Thomas Sedley, in Mason’s Candies, 4218 Dix avenue. The sale took place March 19, Detroit—The Continental Meat mar- ket, 12820 East Jefferson avenue, has been sold to Charles Zyczynski. Joe M. Michalski and wife formerly con- ducted it. Detroit—Dwyer & Urban, millinery goods, 150 West Larned street, suf- fered a loss in a fire which gutted the annex of the Larned building March 19. Detroit—P. L. Saylor and others have bought the Reynolds Pharmacy, 10452 Mack avenue, from Bruce Rey- nolds and will convert it into Saylor Drug Store No. 4. Lincoln—The Lincoln Farm Pro- duce Exchange has been iicorporated with an authorized capital stock of $25,000, $6,000 of which has been sub- scribed and paid in in cash. Detroit—A. Harry Roberts, with Burnham, Stoepel & Co., dry goods jobbers for more than twenty years, died at his home March 20. He retired eleven years ago. Detroit—The stock and fixtures of the Adams Flower Shop, 6516 Wood- ward avenue, suffered a severe loss in a fire on March 18. Adam Besenger is the manager. Detroit—Fire and water caused con- siderable damage to the stock and fixtures of Wolf Brothers Co., men’s and women’s furnishers at 561-67 Michigan avenue, March 23. Detroit—The Chamberlain Grocery and Fruit Market, 8868 Chamberlain avenue, has been sold to Bella Shul- man. Nat Jacobson and Ben Rosen were the owners. Detroit—The Flach Hardware, 1108 West Warren avenue, has moved to 11812 Linwood avenue. C. W. Flach, manager, announces that he will open in his new location April 1. Detroit—The Peoples’ Market, 4300 Dix avenue, groceries and meat, is being run by the Schlawett Brothers, who bought the business from Anton Stefanic a short time ago. Detroit — John Zenchenko has bought the stock and fixtures of the music store at 2421 Hastings street at a mortgage sale. Louis Mtichnick was the proprietor. Detroit—M. Pinkowski and Frank Kliknowski are the new _ proprietors of the grocery store at 1515 East Canfield avenue, having bought it from Louis W. Gladych and wife. Detroit—Benedetto Renda and An- gelo Grava are the new owners of the grocery stock and meat market at 601 Elmwood avenue, which they purchas- ed from Sam Bono and Andrew Fer- rara. Detroit—The Boulevard Sample Furniture Co., 2994 East Grand boule- vard, has been sold to David Betman and Benjamin Wolf as Betman & Wolf. Esrel Keller and Ben Wolf were the owners. Detroit—Fire that started in the De- troit Drug Co.’s warehouse in the same block did some damage to the stock of Lenhoff’s, Inc., furniture store at 6518 Woodward avenue. The store has not yet opened for business. Detroit—The Detroit Drug Co.'s main store and warehouse at 06500 Woodward avenue were entirely de- stroyed in a spectacular fire March 18. The loss, which is estimated at from $80,000 to $100,000, was covered by insurance. Coldwater—The Citizens Co-Opera- tive Ice Co. has been incorporated to market ice and ice products, with an authorized capital stock of $3,000 pre- ferred, of which amount $2,190 has been subscribed, $460 paid in in cash and $1,000 in property. Howell—The Howell has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, $12,500 of which has been subscribed and $5,000 paid in in cash. Schoolcraft—The Schoolcraft Lum- ber & Coal Co., with business offices at Three Rivers, has been incorporated to conduct a wholesale and retail busi- ness with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in in cash. Foundry Co. Clare—Davy’s has been inoorpor- ated to deal in dry goods, clothing, carpets, house furnishings, musical in- struments, etc., with an authorized capital stock of $50,000, of amount $36,000 has been subscribed, $7,000 paid in in cash and $29,000 in property. Detroit—Martin J. Maloney, grocer at 2200 Brooklyn avenue, died March 17. Mr. Maloney was one of Detroit's veteran grocers and was very active in grocers’ organizations. He was an ex-President of both the National Re- tail Grocers’ Association and the De- troit Retail Grocers’ Association. East Jordan—East Jordan suffered a severe fire loss early Sunday when the large grocery store of Houghton & Kowalski, on the west side, was de- stroyed. The building was a_land- mark, being the old South Arm store, famous in lumber days and formerly owned by the East Jordan Lumber Co. Grand Rapids—The Western Mich- igan Packing Co., R. F. D. 5, has been incorporated to conduct a_ general packing house, slaughter house for hogs, sheep, cattle and to manufacture and sell food products, with an au- thorized capital stock of $25,000, of which amount $3,500 has been sub- scribed and paid in, $200 in cash and $3,300 in property. which 9 - i ee March 26, 1924 Essential Features of the Grocery Staples. Sugar—Local jobbers hold cane granulated at 9.30c. Supplies of beet granulated are exhausted. Tea—The demand for tea during the Past week has been mainly for small lots. A good many people, howver, are buying and the result is a good general trade. Stocks in most dis- tributor’s hands are low. Prices show no change anywhere, but the general situation is firm. Coffee—The future market on Rio and Santos green coffee in a large way showed some temperamental declines during the week. The spot market, however, continued firm, with prices on all grades of Rio and Santos fully maintained on last week’s basis. The past week has showed practically no change, though at the close lack of de- mand caused some weakness. Milds are quite firm and a strong undertone without, however, any material change since the last report. Canned Fruits—An almost complete cleanup of all grades of California fruit is predicted. Even now some packers are not able to quote on standard yel- low clings, while offerings of seconds are also light. ‘Choice is in the largest surplus. The spot market is improv- ing to put it more in line with the Coast. Apricots are doing better also. Pineapple is in better jobbing demand, but the market remains unsettled, with a wide range in quotations. Canned Fish—The situation in Maine sardines has gotten a little irregular, as cut prices have appeared for the first time in many months. Here and there some holder seems anxious to clean up. The general demand for Maine sardnes is light on account of the high prices. There has been no change in Califor- nia sardines or imported brands. Sal- mon is very dull. Buyers are begin- ning to talk futures, but indications are that they will not buy unless prices are lower than last year. There is only a routine demand for pink and red Alaska. Large shrimp are scarce and firm. There would be a good de- mand if there were good stocks. Crab meat is weak at the moment and dull. Lobster dull and unchanged. White tuna meat is firm and wanted. Canned Vegetables—The demand for spot tomatoes is not heavy and is more for moderate sized blocks than for carload lots. Jobbers are not over- loaded with the smaller sizes from the tri-States and are buying for replace- ment but not generally for later use. No. 2s and No. 3s are steady at fac- tory prices, with no free sellers among canners. California No. 2%s are ir- regularly priced according to the ideas of the holders. In Eastern and 'West- ern gallons there is such an indifferent call that some weakness is apparent. So far the trade has neglected futures. Jobbers are being forced by shortages of peas to be on the open market more or less of the time and in competition with each other for all grades, which are in no surplus, there is a strong market which is carrying prices high- er. Trading is limited to resales. Fu- tures are taken where they can be found, but the average canner, no mat- ter in what district he is located, has booked up as much business as he MICHIGAN TRADESMAN thinks he can handle and he is not clamoring for contracts. This puts the market in favor of the packer. The market on corn is quiet. Fancy corn is so sparingly offered that a strong undertone is to be noted, while stand- ards are in no surplus and are not be- ing sacrificed, since there is a good jobbing demand. Dried Fruits—Oregon prunes have remained firm here and at the source. There has been a less urgent demand for replacement, but the chain stores are well stocked and they have begun to move goods in a big way at retail and the public is responding to the in- ducement of attractive prices for large fruit. It is an unsettled question what the switching of trade from California to Oregon prunes will mean during the balance of the season. The mod- erate stocks of California 20s, 30s and 40s are held firm, but 50-60s are un- settled. Apricots are held at recent advances and with unsold stocks re- duced to a moderate block in Califor- nia, packers look for a good clearance. Raisins are selling more steadily than other lines without much fluctuation in the volume of the turnover. Pack- age lines on the spot are scarce. Peaches are in no surplus and are taken in moderate volume for ordinary jobbing requirements. Pears are scarce and are decidedly firm. Currants are quiet, but the market is gradually im- proving. Salt Fish—A good demand for mack- erel is reported by almost all holders who have any kind of stock. There is no special pressure to sell and the situation is steady. Consumptive de- mand for salt fish is very fair, but nothing extraordinary on account of Lent. Syrup and Molasses—The main fea- ture of this market during the past week has been the heavy demand for medium grades of molasses. So far the business in sweets has shown no effect of the on-coming spring. Other grades of molasses are in fair demand. As to syrup, sugar syrup is in fair de- mand, with steady prices. No change for the week. Compound syrup is not quite so active and the prices are firm. Beans and Peas—There has been no particular change in the situation in dried beans during the past week. Stocks in most hands are comparative- ly light. The prices on marrow, pea beans and California limas are un- changed. Red kidney beans are easier. Yellow split peas declined about 25c during the week. Other dried peas un- changed. Cheese—Cheese is in fair supply and the demand is light. Prices have declined to some extent and we look for a better demand as the Lenten season continues. Provisions—The market on smoked meats and provisions is about the same as last week, with prices, however, a trifle advanced. 2 Review of the Produce Market. Apples—Standard winter varieties such as Spys, Baldwin, Jonathan, Rus- setts, etc., fetch $1 per bu. Box ap- ples from the Coast command $3. Bagas—Canadian $2 per 100 Ib. sack. Bananas—9@9'4c per Ib. Beets—New from Texas, $2.35 per bu. Butter—The market is about steady, with supplies normal for this season. The demand is light and prices are very likely to settle lower before the market adjusts itself. Local jobbers hold extra fresh at 44c in 60 lb. tubs; fancy in 30 lb. tubs, 46c; prints, 47c. They pay 20c for packing stock. Cabbage—$4 per 100 Ibs. for old; $5 for new. Carrots—$1.75 per bu. for old; $2.25 per bu. for new from Texas. Cauliflower—California, $3 per doz. heads, Celery—75c@$1 per bunch for Flor- ida: crates of 4 to 6 daz., $4.50. Cucumbers—Hot command $2.75 for fancy and $2 for choice. Eggs—Eggs are coming in plenti- fully and are very fine in quality. The price is lower than it was this time last year. Some are packing for stor- age. However, most of the buyers will pack their wants during the month of April, which is the storing season. Local dealers pay 21%c to-day. Egg Plant—$3.50 per doz. Garlic—35c per string for Italian. house Grape Fruit—Fancy Florida now sell as follows: Me. $3.00 G 325 oe. 3.50 G4 and 70.2 oe S05 Green Beans—$4 per hamper. Green Onions — $1.10 per doz. bunches for Chalotts. Etoney—25e« fos comb; 25¢ for strained. Lettuce—In good demand on _ the following basis: California Iceberg, per crate --$5.00 Beat per pound 8 35) 2. 14c Lemons—The market is now on the following basis: 500 Sunkist 2 $5.75 300 Red Ball 2 2 525 400 Red Ball = 22 4.75 Onions—Spanish, $3 per crate; home grown, $2.25 per 100 Ib. sack. Oranges — Fancy Sunkist Navels now quoted on the following basis: 100) $5.50 (a ne ee ae 5.50 50 176, 200 2. 5.00 BiG 4.50 (52) bee ee 4.00 O30 4.00 Floridas fetch $4.25@4.50. Parsley—65c per doz. bunches. Parsnips—$2 per bu. Peppers—75c per basket containing 16 to 18. Potatoes—55@60c per bu. Poultry—Wilson & Company now pay as follows for live: Eheawy fowls 22-5 22¢ Eleavy springs @2.00 2 » 24c Eteht towls ==. 922-2 18c Geese 2225.27 12%c Dricles 2 17c Radishes—85c per doz. bunches for hot house. Spinach—$2 per bu. Sweet Potatoes — Delaware kiln dried fetch $3.50 per hamper. Tomatoes—Southern grown $1.25 per 5 lb. basket. Turnips—$1.50 per bu. ————> 9 John H. Jones, proprietor of Jones’ Grocery & Meat Market at Bronson, says: “The Tradesman is essential to anyone in business. It is a great asset to any business.” Who Pays High Taxes? A general income tax, according to the economists, is not shifted. In their view the attempts to justify the reduc- tion of taxes on large incomes on the ground that such taxes are passed on to the recipients of smaller incomes are ill-advised. On the other hand, they maintain that the political cham- pions of high surtaxes who tell their constituents that these taxes “stay put” may likewise give a false impression to the small taxpayers. The very fact that such taxes do “stay put” may re- sult in the small taxpayer having to carry a heavy burden in another way. Secretary Mellon has well pointed out that high surtaxes may curb the ad- venturous spirit in business. As every one knows, some business enterprises, such as the developing of new markets, or the devising of new methods of pro- duction or of new articles, always in- volve considerable risk, and such risks must be compensated by rewards above the average so as to offset pos- sible losses. High taxes prevent full compensation for such risks and cause capital to play safe. As a result, busi- ness expansion is hampered, the chance of getting cheaper goods is diminished, and wage levels remain lower than they would be otherwise. A ee It was only one of the multitude of small headlines which dot the pages of the daily newspaper, but it said much and implied more. “Man Real Factor in War” it ran. The point was that Brigadier General Dunn had told the association of military schools and colleges that the immense develop- ment of mechanical military devices had not removed man from his dom- inant position in war. Not the ma- chine, but the man behind the machine, is the commanding factor. The same thing is true in industry. Despite the doleful prognostications of observers who see man being mastered by the creatures of his invention, somehow man still goes marching on, scrapping the machinery of yesterday for the big- ger and better machinery of to-day. There is something peculiarly coward- ly in being afriad of one’s own achieve- ments. a Roosevelt medals have been fitly awarded to Justice Holmes, Elihu Root, and Dr. Eliot. The bestowal does not imply the perfect concord between Roosevelt’s mind and all the public acts or private opinions of the distinguished men who are honored. But each man, as a citizen, has served his country well and has thus realized the ideals which Theodore Roosevelt in practice and in precept, kept before his countrymen. It is well that those principles should receive emphasis in an hour when public confidence in chosen leaders has been severely shak- en and the people are asking who is to be trusted when so many reputations are tarnished, if not in permanent eclipse. a Try to make your relations with clerks such that yours will be a store where the best clerks will want to work. —_>-~____ See that you make good on promised deliveries, having the goods there on time and delivered in good condition. THE ENGLISH SPARROW. Squire Signal Takes Issue With Old Timer. Onaway, March 25—Each week as soon as | receive the Tradesman I immediately turn to the pages con- taining the articles written by Old Timer. They are usually interesting from an educational standpoint, con- tain many good thoughts and expres- sions and display talent as a writer suggestive of a conscientious spirit and a tendency to stand for what is right. The writings also prove the value of a wide experience and close attention to all matters pertainine to the best things in life. It is, therefore, hard to start this article in opposition to the splendid plea he makes under date of March 1, entitled “The War For Spar- row Extermination Here Again.” Every sentence uttered in the article may be morally true; let us hope so; but for some reason it has been or- dained that the English sparrow is an awful nuisance and a menace to the welfare of the community; and this be- lief has many supporters, the reasons for which I wish to set forth. With all due respect for the sincer- ity of Old Timer’s statement in the sentence, “I make bold to say right here that the man or woman who holds that the sparrow is a nuisance and un- fit to inhabit this earth has no fellow- ship with God and may expect at some time and place to meet with fitting punishment for thus despising and slaying God’s beautiful birds.” I wish to take issue and assure him that there are many followers of God who are prejudiced against the English spar- row. : Perhaps it would be well to caution the writer to not judge too harshly, lest ye be judged; opinions differ some- times you know. If it is wrong to dispose of certain birds that we have decided are a nuis- ance, why would not the same rule ap- ply to other animals which have been declared nuisances, of which there are many? Rats, for instance. Instead of the time having arrived for the destruction of English spar- rows, it has legally expired, as the open season for which a bounty is offered covers the months of December, Janu- ary and February, the intent of the law being to prevent any possibility of other varieties of birds being mistaken for English sparrows. Most cities and villages have ordinances prohibiting the use of firearms, air guns and sling shots, so, except by trapping, it would be necessary to go into the country to make war on sparrows. But the city is their home and where they really be- come a nuisance. There is a difference between the truth and the whole truth in Old Timer’s protection of English spar- rows; if he was sworn to tell the truth it would reveal that “not half has ever been told.” Let us see. Admitting all the good things which have been said, man or animal would be a terrible ob- ject if we could not select some of his good qualities; but if man or beast have too many bad qualities the good ones count for naught and he must be gracefully disposed of, penalized and dealt with accordingly. Our little farmlet within the city limits contains three acres of ground with a grove of natural trees along the entire front: maple, beech, basswood, elm, birch and ironwood. Not satis- fied with this, we have aded some ever- greens, catalpa and locust. We have also numerous fruit trees and small fruits. We have tried to encourage the birds to make their homes with us by adding numerous bird houses for the “beautiful wrens and the flocks of mar- tins and have succeeded fairly well. But, what have we had to contend with? Already those cussed, pestifer- ous (with out a question mark) Eng- lish sparrows have taken possession of the houses and filled them with rub- MICHIGAN TRADESMAN bish. Not being able to get into the wren houses, they stand guard await- ing the arrival of the wrens to try and prevent them from nesting. They at- tack every variety of bird we have and either destroy or try to destroy their nests; robins, king birds, phoebes, wrens, martin; in fact, declare war on them all. We sleep in a tent the year-round and already the din of battle has com- menced. At daylight it is a constant “cheap, cheap, cheap” of the sparrows and our trees are a harboring place for them. We have actually seen them pounce into a robin’s nest, drive the robin away and during the scrimmage spill the eggs, smashing them at our very feet. The robin may eat cher- ries, but he is welcome to his fill from our trees. His song early or late is preferable to the rasping “cheap, cheap” English sparrow. The robin knows enough to migrate when the tourist season closes and he is a wel- come visitor upon his return. Not so with the sparrow; he outgrows his welcome; hangs around all winter, be- spattering the roofs and porches; fill- ing the awnings and eave-troughs with his rubbish and droppings. “Cheap, cheap” from morning until night and no variation. Yes, he’s a cheap rig, too cheap to be even listed in Sears- Roebuck’s catalogue. If he would mind his own business and leave other birds alone we might tolerate him; but if he prevents the breeding and propagation of more desirable birds let us oust him if possible (which is doubtful), in spite of some of his good qualities. If man commits a crime he is im- prisoned or executed. If capital pun- ishment is wrong, instead of killing all these little pests of sparrows which Old Timer is defending, we might im- prison them and send them to him to feed and protect. Good riddance on our part and we will take chances on results from crop damage. We note that about a thousand of these little darlings (?) swoop down and get practically all the grain thrown to chickens; their absence would prove quite a saving there. Of- course, they must live and the automobile, in re- placing the horse, has compelled the devilish little sparrow to forage more persistently than ever. I doubt their ability or inclination to make an_hon- est living where there is a possibility of stealing it. I believe in the protection of bird life. We even keep our cat in cap- tivity during feeding hours of the birds, protect the bird nests by band- ing the trees with wire or tree tangle, but if it were possible to train a cat to catch English sparrows, I would devote a lot of time to it and train every cat in the neighborhood. But, no danger. Mr. sparrow is too wise to be caught by a cat; he’s as wise as he is devilish; it is the innocent little useful wren which usually gets caught. It is plain to be seen that our tastes differ on the sparrow question. If it was the last bird on earth we might tolerate him but he would be a bitter pill even at that; his reputation would make the tolerance anything but pleas- ant companionship. Squire Signal. —_~2 +> Items From the Cloverland of Michi- gan. Sault Ste. Marie, March 25—Mike Hotton, Mayor of Shelldrake, was a business visitor here last week. From what he says about the little town back in the woods, twenty-five miles away from the railroad, Shelldrake is the place so often mentioned .over the radio as the isolated shut-in place up in the Northland, where the inhabitants get so much out of the air route. Mike has a powerful radio and enjoys a twenty-four hour service, so that he is where he can get it all. In the even- ing the folks gather at the hall and rather enjoy the isolation and look forward to the pleasant evenings to take in the fine programmes which are offered to all who care to listen in. L. Kelley, formerly with the Pitts- burgh Supply Co., has accepted a posi- tion as salesman for the Tapert Specialty Co., with headquarters at the Soo. Brown & Baldwin, the well-known grocers, have purchased the grocery stock of Alex Bush and will distribute same at their Ashmun street branch. They have three groceries and are do- ing a nice business. : : Charles De Paule, the proprietor ot the Dreamland theater, has purchased a half interest in the Temple and the Strand theaters from George Cook, making one management of the three moving picture houses. one armed man tried to talk French, but he could only learn half of it. : The many friends of Joseph France, one of our prominent business men, were shocked to learn of his sudden death last Wednesday. While writing up an order at his establishment, he was stricken with apoplexy and passed away instantly. Mr. France was born in Trecastle, Ontario, July 31, 1854. He spent his childhood days on the par- ental farm, later moving with his fam- ily to Detroit, where he remained for about twenty years. He entered the employ of H. Dean and learned the decorating business, remaining with that firm twenty years, when in 1900 he moved with his family to Sault Ste. Marie, entering business here on his own account, in which he was very successful. He was a member of the Masonic order, also the Methodist church. He is survived by his widow, one son, Dr. Wesley France, professor at the Ohio State University, at Columbus; one daughter, Bertha, teacher in the public schools at Yonk- ers. No Y.: one brotuer, John | A. France, of this city; a half brother, John B. Colwell, of Columbus, Ohio, and one sister, Mrs. William Jordan, of Rochester, Mich. Funeral services were held from the residence Saturday afternoon in charge of the Knights Templar. The first signs of spring are being visible as the automobile service be- tween the Soo and Brimley opened up last week on the summer schedule. Albert Lehman, the lumberman from DeTour, was a business visitor here last week. The ferry service between the two Soos started on Saturday, which i3 somewhat earlier than last year, which will make more business for the American merchants. James Raefale, the well-known gro- cer, returned last week from a business trip to Detroit. A missionary says that the people of Korea are ruined by superstitions. And lots of them in this country spit on the bait. William G. Tapert. —_~++.___ Electric Franchise Defeated By the Stay-at-Homes. Boyne City, March 25—Boyne City is gradually working out of the win- ter conditions. Highways which have been good for travel as long as tem- peratures remained below freezing have become almost impassible for any kind of traffc. Clear weather and the high sun of the Equinox have made bare those places where the snow is blown through, while the parts of the roads that are shaded or drifted are a bottomless nest of soft snow. Some places the snow is five to six feet deep. The county commissioners are mak- ing strenuous efforts to open the roads to our neighboring towns. It is re- ported that the road to Charlevoix is open by way of East Jordan, but that the North road by way of Horton Bay is impassible. The road to Boyne Falls is blocked by deep drifts in sev- eral places. The roads have been rolled all winter, as plowing with con- stant snowfall and drifting is imprac- tical. Streets and pavements in town are mostly bare and the ubiquitous flivver is daily more in evidence. A couple of weeks more will see a normal resump- ticn of traffic of all kinds and our March 26, 19 isolation from our sister towns wil! be at an end until next Christmas. The town sure needs a clean u; The accumulated litter of three mont’: covers the streets and side walks. Lit ter and dirt have been covered by the constant snowfall. It looks worse than a washday kitchen. But it will all be cleaned up soon and we will get our new spring suit on, ready to wel- come those who we are sure planning to take advantage of our perennial in vitation to bring the folks and come and stay awhile and have a good time The people who wanted to give the Boyne City Electric Co. the job of furnishing the juice that is to brighten our homes and run our factories fo: the next twenty years forgot that th: only way to go on record in an effec tive way is to go to the polls and vote The franchise received a good major ity, but not enough to sustain the Council’s ordinance. It has been mor or less amusing to witness the gyra tions of those who thought that what they thought was going to have any effect on the result of the ballot. Many rumors are afloat as to how long the company will continue to grind out the current and distribute to customers while they have been denied the use of the streets. In other words, Pat has been told to quit and get out and now everybody is afraid that the stubborn cuss will get mad and quit. A good many years ago, we had a similar ex- perience. Going along a wood laced path, we threw a club at a bird that was a nice bird, minding its own busi- ness. 'We had done the same thing before many times with no bad effects for the bird: but that time we killed it. We have thrown no clubs. since that were not meant to strike. Our citizens are in much the same posi- tion. They have just realized what a fine bird they have and are wondering if the blow is mortal. Maxy. —_2~++—___ New Effects in Pongee. The children’s dress trade, the mak- ers of women’s house dresses and the mail order concerns are said to be sup- plying most of the demand for pongee at the moment. Blouse manufacturers and retailers are also active to some extent. The market continues quiet, with importers buying nominally. The spot price of 12 momme is about 64% cents. Sellers here are bringing out new effects in imported and domestic pongee. These comprise small or large checks, overplaids or other pat- terns on natural grounds. It is be- lieved that still further steps in the way of making novelty pongees of this order will be taken. —_+>+>____ Better controversey than apathy in religious matters. A striking illustra- tion of the truth of this statement is found in the report of the 1923 church census, which shows that two denom- inations in which creeds fave been the center of bitter strife have made extra- ordinary gains and a third has made its usual gain in the face of continual controversy. The Baptists and the Presbyterians are the two that have apparently profited most by open dis- cussion of their troubles, while the Episcopal church reported a normal increase. It is interesting that America leads the world in the number of faiths, thus giving everybody an opportunity to affiliate with a religious organiza- tion of some kind. ——_+- > The way your clerks treat custom- ers is the measure of what the latter say for or against the store as they go on their way. You may be sure they say something. e e < iW. 4“ ‘ + E. - ss . % we «& = e March 26, 1924 AN UNTENABLE POSITION. Unfortunate Utterance of Methodist __ High Brows. Grandville, March 25—It is reported that members of the Methodist coun- cil of cities have adopted as a part of a memorial to their general conference the declaration: “We inform the Gov- ernment that our church can take no part in any movement toward war.” Now that declaration includes a good deal, and if carried to a conclusion would cripple the fighting power of the Republic very considerably. How long since the Methodist church has arrived at the conclusion that all war is sacreligious and that truly good men can take no part in such con- tests? We would ask if this declaration means that all the wars in which the United States has taken part were unjust and inexcusable. Of course we should have to begin with our first war for independence and follow along down the _ line through a succession of wars ending to date with our war against Germany. The idea engendered by this decla- ration is that all wars are wrong. Do Methodists believe this? Would they have continued in subjection to Brit- ain’s king and like the idea of our being to-day subjects of the mother country? Was George Washington wrong when he accepted the command of the American army and fought through nearly eight years for a prin- ciple as old as the world? If he erred on the side of a wicked outbreak, then we register one vote for the Methodist declaration. Again, how about the War of 1812? Was it the place of the Americans to submit to the British press gangs and accede to the injustice of the cry, “Once a citizen, always a citizen?” The Mexican war follows and is the least defensible of the list. After this came the great Civil War, in which the fate of the Nation hung in the balance. Ought we not to have re- sisted the secessionists and permitted the sundering of the American Union? These questions come up. Did the Methodist council take them into con- sideration when they declared that the Church would take no part in any new war? Is not the Church a part of the Republic? Are not its interests the same as those of any other class of citizens? If not, why not? It re- mained for America after the Revolu- tion to proclaim freedom for every religious denomination under the sun. This being true, has the Methodist church no obligations in this matter? The Spanish war, though of short duration, was characterized by many gallant deeds of our sailors and sol- diers. What part of that war would the Methodist wipe off the escutcheon of our flag? Last but not least came our war with Germany, to be known for all time as the kaiser’s war, because he precipitated it after long preparation. Is there any part of that war as car- ried on by our people that the Meth- odist church would have wiped off the schedule? If- there is we should be glad to have the particulars. The United States has engaged in six wars since its birth. What one of these would our Methodist friends give a black mark as unjustifiable? There were many good Methodist brothers in the Continental army of Washington, men who believed their cause was just and prayed to God for its success. The same may be said of the second war with England. And then coming to the Civil War, when the integrity of the Nation was as- sailed by armed rebels, what could the Nation do but fight? Would it not have been not only cowardly but criminal to do otherwise? If it was wrong for the Nation to maintain its existence by force of arms, how, then, can we account for so many grand men of piety—Metho- dists at: that—entering into the con- flict so whole heartedly? Who has not read of Parson Brownlow, a South- ern Methodist, who espoused the cause MICHIGAN TRADESMAN of the Union and risked life itself in defense of principle? ‘Then there was that noble patriot, Bishop McCabe, in good standing in the Methodist church, entering heart and soul into the war as a chaplain of the Union army. He was made a prisoner and passed many weeks be- hind the walls of Libby prison in Richmond. Michigan furnishes a notable exam- ple of a Methodist warrior in the per- son of Washington Gardiner, who was I believe at one time Commissioner of Pensions at Washington, and for a number of years a Michigan represen- tative in Congress. And then, after all this, to have a Methodist body solemnly declare to the Government “That our church can take no part in any movement toward war,” is enough to dash the shades of Washington and Lincoln into outer darkness. The idea sought to be conveyed by this Methodistical declaration is that all wars are wrong, and that no Chris- tian should ever take part in one or uphold his Government at such a crisis. It is up to the Methodist council to point out the wrongs we committed when we declared our independence from Britain. Also to designate the wrong our Government perpetrated when it took cognizance of British aggression on the seas in 1812. The Spanish war was in defense of our honor, and to avenge the murder of our seamen aboard the Maine. It is a singular fact that the President who sustained that war was a Methodist, the lamented McKinley. That there are times when war is justified cannot be gainsaid and every honest Methodist will, no doubt, hasten to disavow the unpatriotic action of the high brows who placed Methodists in a false light in the world. Old Timer. ———_+- + Program For the Jackson Convention. Lansing, March 25—The final formal meeting of the program committee for our convention at Jackson, May 6 and 7, was held at the Jackson Club rooms March 17, and we are communicating to our members a few of the high lights of the convention. which are ot the greatest interest at this time. One fact to be borne in mind is that Jackson, as well as the majority of all other towns in this area, are on East- ern standard time, and all mention of the program will be made with that idea in mind. This should be under- stood by our members in reading our announcements. The Jackson City Club will be a most delightful place to hold our con- vention. Our members will be inter- ested to know that the Canopus Club —a noon-day luncheon organization hold their regular luncheons on Tues- day noon of each week. All of our members who have arrived at that time will have the pleasure of getting ~ their lunch at the Jackson Club with the members of the local Canopus Club. The cost to our members will be the usual price of a noon-day lunch. All other local affairs for the 6th and 7th have been abandoned, so far as the. club house is concerned, so that the Michigan Retail Dry Goods Asso- ciation will have full swing. These arrangements have been very carefully worked out by a committee of which F. F. Ingram, of the L. H:. Field Co., of Jackson, is the chairman. The Jackson City Club rooms are amply large enough for our conven- tion. The fine lounging rooms, com- mittee rooms and small dining rooms are splendid places for committee work. Mr. Cook will have a complete display of standardized store forms and everything is all set for a good big family reunion of our members. The experience meeting and smoker will be an executive session. By this we mean that only members and wives will be invited to be present. The price of the tickets for the experience meeting and smoker dinner will be announced later. Outside of the question box feature, an inspiring address of a few minutes on “Co-operation” will be given by President Paul C. Voelker, of Olivet College. President Voelker js one of the most finished speakers in the coun- try. He can talk to an audience of merchants and drive ideas home in such a way that his message will never be forgotten. A very careful program has been worked out, which will appear in our later announcements. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. —_———_e-2.——_— Prosperity Lasts Longer. Business statisticions tell us that the curve of business conditions falls more abruptly in a period of depression than it rises during a period of prosperity. When turns downward it not only dips at a sharper angle than it does on the upward trend, but it also goes much further below the normal the curve 7 line than it goes above it during a boom. > ___ Mail Your Questions To the Com- mittee Chairman. Lansing, March 19—At the last board of directors meeting of the Re- tail Grocers and General Merchants Association, I was appointed to act as chairman of the question box com- mittee. A few days ago I received several questions from William List of Bay City. To properly answer these ques- tions will mean a lot of thought and a careful study of business conditions and giving a keen ear to matters per- taining to the convention. Our question box has been sadly neglected during the past few years, not owing to the fault of the officers, but largely due to the lack of thought and attention on the part of the As- sociation members. I would like to suggest to the read- ers of the Michigan Tradesman and members of our State Association that they give this feature their most care- ful consideration and thought and pre- pare as many intelligent questions as possible. Send them to me direct or to Paul Gezon. Would prefer to have them mailed to me, that I may give them careful study before the con- vention. John Affeldt, Jr. —_—_> ++ ___ Whether salesmanship “comes easy” for you or not, you need to study it if you are to be much of a success at selling. SSLLLLLSLTLLLLSSLLLTSSLLLLLLSLLLLLDLLLLLLLLLLLLELLLLLTLLLLLLLLLD LLL LML LL LLL LSE ASSL ASSL LLLLL LLAMAS TTL L LASS TEL LSS ELL Li EASTER CANDY April 20 is the Big Candy Day and you will need a good supply of Diino Puts ownteys CHOCOLATES also Easter Eggs and Novelties NATIONAL CANDY CO. INC. PUTNAM FACTORY, Grand Rapids, Michigan The Latest Hit SCARAMOUCHE An Irresistible l0c Bar MUSKEGON MICHIGAN Makes Good hocolates wel HIN K.... If you were Lousy, what would you do? Kills Lice on Stock and Poultry No Dust No Fuss ‘“SUST SPRAY’ No Dip No Muss Odessa Chemical Co. Manufacturers Lake Odessa, Mich. Hazeltine & Perkins Drug Co. Distributors Grand Rapids, Mich. Write for prices. Please mention the Tradesman. Preferred Lists of Safe Investments FOR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4678. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids i 10 MICHIGAN TRADESMAN A C\\ ry mn a i : A ; \ Ci oon) svar WR WACK ss 2s), awl Be a Selling More Shoes Through Better Salesmanship. One of the finest arts of salesman- ship in either selling shoes or any- thing else is to place your customers an obligation to you. This can be easily done by a retail footwear salesman. Putting himself in his cus- tomer’s place will enable him to win the loyalty of that customer and so obligate him that he will be a friend for life. under There is hardly anything in this world that “ create as much dis- satisfaction as a pair of ill fitting shoes. The discomfort every minute they are worn is simply irritating. It's a thousand times better to lose a sale through not having the proper size for your customer than to sell him or her a pair of shoes that are going to prove unsatisfactory because of not being the proper size, as hardly ever will that customer come back again to be fitted for another pair. One of the chief rea- sons why the mail order houses are selling so many shoes to people in small towns is the fact that the small town retailers, as well as their sales- men, too often give the customer the size he suggests, the size he thinks he wears, in place of exercising the utmost care in selecting the proper size for that customer regardless of what size is named. I can recall many instances where women have entered shoe stores and requested to be fitted with 4 D or double E, whereas they should actually wear size 5 or 6, width A or B. Give them the size they think they want and they will invariably be dissatisfied with those shoes, due to the discomfort and pain they will experience. Many of them do not realize that a short wide or a long, narrow shoe, whatever the prevailing style may be, is not fitted to their style of foot, and it is therefore up to the salesman to exer- cise the utmost care and tact in seeing that their customers are fitted with that will prove comfortable as long as they are worn. shoes 3eing fitted with shoes that do not prove satisfactory, customers will never return to that store again—they try the mail order houses next time, or the bell ringers who call at their door tak- ing orders for shoes, or some other store in town where they have pur- whereas, if they had proved have chased before: been fitted with comfortable, the store made friends for life. shoes that would Not we, but you—that is the secret in dealing with folks in business. We can’t get away from the fact that we are interested only in ourselves and our own lives. Too often we build a wall around ourselves and obstruct our own view—then we can’t see outside nor can we realize the wants of our customers in the right way. That is where the executives, owners and managers of retail shoe stores come in, because every retail shoe establish- ment must concentrate and concen- trate closely on their business, and that is just a matter of looking at things through the eyes of the customer and reaching him through his self interest. That is one short cut to true co-opera- tion. Among the many instances I can recall is one where a young man was assigned to the women’s shoe depart- ment in one of our-fairsized shoe es- tablishments. Previous to joining this Organization he was employed in an- other shoe store in the children’s de- partment, where he made a big suc- cess. But in selling women’s shoes he was a dismal failure. After this be- came known to the manager he could plainly see that it was his painful duty to try and explain the merits of wo- men’s shoes to this salesman in an effort to stimulate his selling, so he called him into the office for an inter- view. In place of “bawling him out,” telling him about his inefficiency along scientific salesmanship lines, knowing that this young man was carrying the responsibility of ‘ supporting a family, the manager placed himself in the shoe salesman’s position and said: “I really think that you are a good salesman and have the ability and initiative, but it seems to me you are not filling the niche in our business that I really be- lieve you should. Now tell me, would you prefer to work in some other de- partment?” The young man said, “Yes, I love children. I take a wonderful delight in fitting children properly with shoes. I am sincere and conscientious about that, as I realize that the children of to-day are going to carry the respon- sibility banner of our Nation to- morrow.’ He sold the manager to such an ex- tent that he was transferred from the women’s department to the children’s department, and to-day I really believe he sells a: many children’s shoes as any single individual in America. As he explained, “I cannot tolerate the attitude of some women who come in to buy shoes; consequently I am no: sufficiently interested in the work to a point whereby I can be a success.” Many and many are the good sales- men whose ambitions have been torn to atoms by the executives of their business who did not look at life through their employe’s eyes, and the same applies to shoe salesmen in re- gard to their customers. A shoe salesman should keep in mind at all times that the first thing to consider in selling shoes is (1) Comfort; (2) Style; (3) Quality. And if a merchant will remember these things in advertising his shoes—build- ing values in comparison to the price he is asking for his goods—he will be successful in bringing the trade to his store, Thirty-five to forty per cent. of the retail shoe business lost to-day is through the sales people not knowing their customers, not knowing their oc- cupation. For instance, if a woman calls for a pair of satin pumps or suede pumps, and if the sales person has sufficient diplomacy to find out if this customer drives an automobile, right there is a big opening gap for that salesman to sell more than one pair of shoes for we all know that satin pumps made of a material so delicate in tex- ture as satin is, will rapidly peel at the heels to such an extent that the customer after wearing this particular pair of pumps a few times will say, I'll never return to that store, because of the unsatisfactory wearing qualities of these pumps,” not realizing that driving an automobile is very hard on shoes, and especially satin shoes. Whereas, if the clerk would simply suggest, “Yes, satin pumps are very, very fine, and I am sure you will derive a lot of satisfaction out of this pair,” and then go on in a diplomatic way that a nice vici kid or a soft calf is very fine ‘for driving an automobile, the suggestion would result in the sale of two pairs. Educate your customer in regard to shoe values, for we know that the public buys what it is edu- cated to purchase. A suggestion of the same sort would also appeal to women who are athlet- ically inclined, as there are so many hiking clubs to-day and so many girl and boy members of these hiking clubs who never wear suitable shoes for walking any great distance. These are instances where the sale;- men can sell two pairs of shoes in place of one pair, and it is the duty of the sales person to interest himself in his prospective customers to the ex- tent that he find out if they participate in sports of this kind, and that paves the way for a salesmanship talk that will create more sales. Of course, it is not advisable for a salesman to work where he does not thoroughly believe in the store’s policy, the reputation of the owner of the store, the reputation of the manufac- turer that makes the shoes that this store sells, or the service that this store renders. There are some very fine talking points to be had on the above qualifications, because a salesman can elaborate upon the reputation of the store, the manufacturer that turns out the product, the style, quality and com- fort of this particular brand of shoes. Comfort is the biggest thing in sell- ing shoes. Notice how the bed and mattress manufacturers have capital- ized upon the comfort in sleeping on certain kinds of mattresses. Why shouldn’t a retail shoe establishment capitalize upon the comfort, style and quality of his shoes? T. K. Kelly. ——_~2+.>____ Cash capital is important in start- ing in business, but even more im- portant is a capital in character and fighting courage. Grit is more essen- tial than money. March 26, 1924 They Were Seven. Seven little babies, Tiny yellow chicks, Ola Cat grabbed one— Then there were six. Six little fluff balls, See how they thrive, Mother Hen stepped on one— Then there were five. Five darling chickens, Scratching near the door, Mister Rat selected one— Then there were four. Four lively youngsters, Playing by the tree, One ate a poison bug— Then there were three. Three scrawny fledlings Gobbling oyster stew, One overate himself— Then there were two. Two husky cockerels, Scrapping in the sun, Automobile passed along— Leaving but one. One lonely rooster, Pecking at a bun, Company to dinner— Now there are none. Bess Nelson. ——_.2.___ The Laplander. A maid entered a suburban bus, And firmly grasped a strap, And every time they hit a hole She sat in a different lap. The holes grew deeper, the jerking worse. Till at last she gasped with a smile, “Will someone kindly tell me, please, How many laps to a mile?’’ ———~.-->_—_ Truth and Error. Truth crushed to earth shall rise again The eternal years of God are hers; But Error, wounded, writhes with pain. And dies among his worshippers. William Cullen Byrant. ll INVESTIGATORS Private Investigations car- ried on by skillful operators. This is the only local con- cern with membership in the International Secret Service Association. Day, Citz. 68224 or Bell M800 Nights, Citz. 21255 or 63081 National Detective Bureau Headquarters | 333-4-5 Houseman Bldg. Comfort for Troubled Feet Jur Special No. 88 brings joy to sensitive feet. Wide, roomy, bunion last, soft leather. Relieves thou- .» sands H-B Dependable Footwear Favorites with farmers for 30 years. Dress and Service shoes for men and boys of all leather and all good leather. Made by skilled shoemakers. Good look- ing, long-wearing, easy on the feet and on the pocketbook. The line that makes satisfied cus- tomers for the shoe dealer. HEROLD-BERTGH SHOE CO. Grand Rapids, Mich. aaa t E é « g é ‘ + Pe é ee {eRe March 26, 1924 Conditions Under Which Tradesman Subscribers Are Solicited. Harbor Beach, March 19—Your Sample copy received. I had about made up my mind to subscribe to your Michigan Tradesman until I noticed the enclosed item regarding soldier’s bonus. I do not question the accuracy of your figures in this matter, but & think the statement “Yet the bene- ficiaries are not satisfied and are plan- ning a renewed drive on the Federal [reasury” is a positive insult to our soldiers. The inference in the state- ment “The amount borrowed to pay a gratuity to the able-bodied seldiers, etc.” is that the Government is now taking good care of the disabled. In this State I happen to know that out of 235 tubercular ex-service men at the Roosevelt hospital only 119 re- ceive compensation and have their hospital bills paid by the Government. The remainder are being cared for by the ex-service men’s organization, the American Legion. So long as your publication lends support to such propaganda as the above I do not care to subscribe. B. A. Kalahar, Cashier State Bank of Harbor Beach. Grand Rapids, March 21—If you are the kind of man your letter would in- dicate, | don’t think | miss much by not having your name on our subscrip- tion list. Any man whose vision is so narrow as to think he must coerce an editor into thinking as he does on any subject will never get any satisfaction in reading the Tradesman. I believe it is the duty of a broad man to get all the light he can on all matters which affect the human race. T am neither orthodox nor Roman Catholic in religion, but I take two orthodox and two Roman Catholic publications, because I want to know what is going on in the religious world outside of my own denomination. I am not a farmera, but I read four farm papers every week, so as to keep in close touch with agricultural con- ditions. I have no use for stock fire insurance but I take two hide bound stock in- surance journals because [I want to know the arguments which are used against mutual insurance. I am not a blind partisan of either volitical party, but I take the leading exponents of both parties, so I can form an unbiased opinion as to which party is nearest my ideals on certain governmental questions. I have no more use for the Chicago Tribune than I have for a yellow dog, but I take it regularly because it keeps me in touch with certain Chicago con- ditions which I wish to watch care- fully. I am a strong advocate of the in- dependent merchant, but I take all the publications devoted to mail order houses, chain stores and _ house-to- house solicitors, because I want to thoroughly familiarize myself with the problems they present for the solu- tion of the regular dealer. T think I have said enough to con- vince any reasonable man that Mr. Kalahar has the wrong idea in thinkin: he should patronize only those pub- lications which see things through the narrew vision he evidently establishes as his guide in life. He is also mi:- taken in thinking that the bestowal or withholding of a single subscription will ever get him anywhere in this world. In fact, he reminds me of the man who became angry at something he read in the New York Tribune fifty or more years ago. Calling on Horace Greeley, he exclaimed: “Mr. Greeley, I have stopped Tribune.” “Ts that so?” replied Mr. Greeley, “that’s bad.” Accompanying the man to the elevator, Mr. Greeley entered the elevator with his caller and requested the operator to stop a moment at each the MICHIGAN TRADESMAN floor. At every landing employes were busy in the various departments. On the first floor the presses were deliver- ing hundreds of complete papers every minute. “T thought you said you stopped the Tribune,’ said Mr. Greeley. *O, | meant to say I stopped my subscription.” “Ts that all?” remarked Mr. Greeley. “Despite your action, the Tribune will go on just the same.” The same is true of Mr. Kalahar’s attempt to coerce the Tradesman. It will not work. The Tradesman will go on just the same. Anw one who is dissatisfied with the Tradesman can have his money back any time on re- quest. I gladly welcome any gocd business man to our list. who thinks he can find enough matter of interest in the Tradesman to justify his ex- pending $3 per year. I will not dic- tate to him as to how he snould con- duct his business and ] do not ex- pect him to distate to me as the policy of the Tradesman. E. A. Stowe. —_~2--—___ Independent Grocer on Chain Store Competition. Grand Rapids: March 25-1 have read with great interest the discussion conducted in your paper pertaining to the problems confronting the retail grocer in combatting the chain store competition and wish to express my views, based on my personal experi- ence. I, too, have confronted the same problems which have affected so many grocers and jobbers alike and have met with success in my humble way by simply eliminating the service my customers preferred, not to buy and reducing my selling prices in accord- ance with same. This has resulted in increasing my: volume and ha; enabled me to buy on a larger scale and usua!- ly at lower prices, but compiratively little from our local jobbers, as there has been practically no change in the.r methods of doing business. I believe every grocer should study his trade requirements and adapt him- self to meet the different change; tak- ing place from time to time. I am al. so of the opinion local jobbers could do much toward assisting the grocers and thereby boosting their own busi- ness, but this cannot be accomplished by crowding the grocers’ shelves w-t unknown brands maintaining the large business overhead, standing pat on the long margins of profit and grumbling about the business he is not getting, due to his own negligence. If our jobbers persist in do n@® buri res; in the same old way in tis day and age, they should not find faut with the grocers who are not even conceded to be intelligent business men, generally speaking, for solving their own problems, which so many of them have done. The opportunities to-day are just as good and numerous as they ever were, but they require more than a_ shingle painted ‘‘Groceries.” Matt Heyns. i It Is Not Easy — To apologize, To begin over, To admit error, To be unselfish, To take advice, To be charitable, be considerate, keep on trying, think and then act, profit by mistakes, forgive and forget, To shoulder a deserved blame. HUY If ALWAYS PAYS. —_>->—___ When you are outside of and away from the store where you are em- ployed, do you talk about the store as “They” or as “We?” To “EO To To To New Cigar Company. On April 1 the Gray-Beach Cigar Co. will be organized by Walter E. Gray and W. D. Beach, both formerly of the X Cigar Co., who have had respectively twenty and fifteen years experience in the manufacture and sale of cigars in Grand Rapids. The new company will be located at 109 Michigan avenue. It will handle the distribution in Grand Rapids and vicinity of the Van Dam line of cigars made by the Tunis Johnson Cigar Co., this city. It will also act as local distributor for a new cigar being made by the Los Angeles factory of G. J. Johnson, formerly head of the G. J. Johnson Cigar Co., of Grand Rapids. —_—_--—___—_ If you find yourself admiring the methods of men of the Get-Rich-Quick- Wallingford type, you are on the wrong track. Success does not come 11 The Bridge of Yesterday. Over the bridge of yesterday My thoughts have turned tonight, And out of the far off distance Comes a tender glowing light. That centers ’round a friendship That has lasted through time and tide, Though the change of chance and fortune Has severed our pathways wide. It may be that earth’s to-morrow Holds for us no meeting place; It may be that only in Heaven I shall meet you face to face. 3ut when memory chooses a pleasant trip And the choice of a pathway comes, I choose the bridge of yesterday To the days when we were chums. a an a rs Her Dog. Winter nights I never tire Sitting by the open fire, With my head beneath her Lots of things I understand Though I’m only just her dog. hand. All And sweethearts it’s her perhaps come and better so, For they’re not as true as I, go, that way. It comes by the hard work Who will love her till I die, route Though I’m only just her dog. ——_————E cf : : Many times she's laughing-glad; ’ - A s § = Don’t get too many irons 1n the fire. Many times she’s wee ping “sad: The way to succeed is by making. a And to me she’s always fair— : , : . But I guess she doesn’t care persistent and determined effort along For I’m only just her dog. some one line. Nan Terrell Reed. CI LI OA ha, CR OS EN OE SO SSO OS ZS. AS SSP BLENDED AND MANUFACTURED BY NSON CIGAR CO. GRAND RAPIDS, MICH. SBF EOF FIRE SOV? Lp SOL SOOT = Ser = LY pet = fa SSE FS et Pare ee ceig Se ef 12 ot or Zz > Z @ > "ut vay) ey FOLEY = — y({uebes MICHIGAN TRADESMAN "y) *iy)) t UUd dye cape renee = Vote For Men Who Save You Money. The American public is to-day tak- ing a keener interest in taxation than it has at any time since the Boston Tea Party. It revolted once against an abuse of the taxing power when that power was distant, unintelligent and unsympathetic. To-day it is resenting a lack of sympathy and understanding not across an ocean, not in a distant land, but close at hand among its own elected representatives, There is a better chance to-day than at any time in the last half century to call for a sharp and clear division be- tween that small minority in our midst which is always active in the effort to increase taxes and the vast majority of hard-working tax-paying Americans who are beginning to see that Govern- ment extravagance is a menace to themselves, their homes and_ their country. The instant response that greeted Secretary Mellon’s proposal to reduce Federal taxes had deep significance. It meant that the people of the United States are growing restive under their tax burden. When taxes can claim the front pages of the Nation’s press; when the mails are filled with letters of protest from the average easy-going citizen; when taxes are discussed on the street and in the home by the worker, the business man and the householder; then it is time for the public office- holder and the lawmaker to walk soft- ly and carry a pruning knife. The average man is more concerned about results than about causes. He is more interested in the airplane that he sees skimming the clouds than in the principles of the internal com- bustion engine which makes flight pos- sible. He is more sensitive about high rents and high prices than he is about the underlying reasons which caused them to rise. It is all the more remarkable, there- fore, that in casting about him for some reduction in the cost of his liv- ing, the average man has come to the conclusion that one of the ways to reduce his own living costs is to secure a reduction in the cost of his Govern- ment. We can be certain that his conclusion would never have become general and the public interest in taxes would never have reached its present feverish state without some outstanding reason. That reason is to be found in the fact that fo-day the American Nation is loaded down with a tax burden greater in amount than that ever borne by any other single nation since history be- gan. Only one country can compare with the United States in the amount of taxes collected from its people. That country is England. In the year 1921, in which taxes reached their peak in the United States, the taxes collected in the United States by the Federal Government totalled roughly $4,900,000,000. The corresponding National taxes in Eng- land, at par of exchange, amounted to approximately $5,020,000,000. The local taxes collected here amounted to $3,585,000,000, while the corresponding local taxes in England, according to the National Industrial Conference Board estimate, were only $885 ,000,000. Thus the total taxation in the two countries compared about as follows: The United States collected for all purposes $8,485,000,000; the United Kingdom collected for all purposes only $5,905,000,000. Although state and local taxes were greater throughout the United States in 1922 than in 1921, the revenues of the Federal Government fell off more than a billion and a half in 1922. Tak- the lower figures of 1922 for the basis of our conclusions, as the latest avail- able, some interesting and disturbing facts are revealed if we compare our National income and our Government expenses. Out of a National income of $58,000,- 000,000 the United States in 1922 took more than $7,000,000,000 for taxes. Out of this total tax $2,900,000,000 was taken for Federal taxes; nearly $850,- 000,000 was taken in taxes by the forty- eight states; and $3,300,000.000 was taken for city and local taxes. Combining all the taxes on the purchase, | | PRIVATE | WIRES to all | | | | | | | | MARKETS LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or CORRIGAN. HILLIKER & CORRIGAN Investment Bankers and Brokers Citizens GROUND FLOOR MICHIGAN TRUST BLDG Bell Main 4480 GRAND RAPIDS, MICHIGAN 4900 March 26, 1924 DESCENT OF REALESTATE lf you are a MARRIED WOMAN and die without having made a will, leaving two or more children, your husband will take no inter- est in your Real Estate. THE ICHIGAN [RUST COMPANY Organized in 1889 CORNER PEARL AND OTTAWA GRAND RAPIDS American State Savings Bank North Lansing LANSING South Lansing CAPITAL, SURPLUS AND PROFITS i $1,000,000.00 The Welcome Sign Is Always Out OFFICERS Wm. Alden Smith, Chairman of the Board Chas. W. Garfield, Chairman Executive Committee. Gilbert L. Daane, President Arthur M. Godwin, Vice-President Earle D. Albertson, Vice-Pres. & Cashier Earl C. Johnson, Vice-President O. B. Davenport, Asst. Cashier H. J. Proctor, Asst. Cashier H. Fred Oltman, Asst. Cashier Dana B. Shedd, Asst. to President es! DIRECTORS Noyes L. Avery Chas. J. Kindel Joseph H. Brewer Frank E. Leonard Gilbert L. Daane John B. Martin Charles W. Garfield Geo. A. Rumsey William H. Gilbert William Alden Smith Arthur M. Godwin Tom Thoits Chas. M. Heald A. H. Vandenwerg J. Hampton Hoult Geo. G. Whitworth John Hekman Fred A. Wurzburg vet ase® ” eet DADeed orca cpecceascnneaneaneere® 54,000 SATISFIED CUSTOMERS RESOURCES OVER $18,000,000 ny 4 mG INERT, THE BANK WHERE YOU FEEL AT HOME CATITYY| {¢ a pages OR 4 ysame March 26, 1924 American people, it follows from the figures just cited that 12 per cent. of every dollar earned in the United States in 1922 was devoted to the pay- ment of some kind of taxes. One can imagine what indignant protests would arise were these taxes to be taken out of the earnings at their source. Suppose, for instance, that when the farmer received a thousand dollars for his crop, he was immediately compelled to turn in $120 to the Government. Suppose that the clerk, when he drew his monthly salary of $200, were forced to dispatch $24 each month to the Government. Suppose that the small merchant, the mechanic and the stenographer were forced to turn in to the Government $12 out of every ’ $100 they earned as fast as they earned it. What an overwhelming roar of protest would arise from every town and hamlet in the country? The only reason that the Nation did not rise against its tax burden long ago is because the larger part of all taxes is indirect. But indirectly the diversion of the worker’s earnings to the Government, in the manner just described, is taking place. The pres- ent universal interest in tax reduction is evidence that the American people are beginning to understand this fact. They are beginning to realize that high taxes are at the root of many of the matters which are causing them the greatest anxiety. There is no more urgent problem before the American people than that presented by the increase in rents throughout the country. So long as there are fewer houses than there are people who want them, rents will re- main high. And when we seek the reason for the housing shortage, we find state and national taxes as large contributing factors. Taxes on land have increased the cost of the property on which future houses can be built. Taxes on the stone quarry and on the railroads have increased the cost of the foundations for a new home. Taxes on the lum- berman, and on the brick manufacturer have increased the cost of the floors and walls. Taxes on steel a J iron have increased the cost of the metal going into the house, from the car- penter’s hammer and nails to the wire mesh in the partitions. Taxes on the manufacturer of asbestos and _ slate tiles have increased the cost of the roof, Taxes on the manufacturer of plumbing and electrical fixtures have increased the cost of the interior. And whether the man who occupies the house purchases it or rents it, he must pay not only for the actual labor and material in the building, but also for an invisible but expensive addition made of Government taxes. The labor that goes directly into the house must be paid for, and the cost of that labor is increased by the taxes which the carpenter, the mason, the plasterer and the plumber are in- directly compelled to pay in the cost of things which they buy with their wages. It is well to remember that labor itself is in the grip of the same vicious circle of high taxes, high rents and high cost of living. Thus, when the workman buys his MICHIGAN TRADESMAN 13 food at the corner store, he pays in the price of his food for some of the taxes which have been laid upon the grocer. When he purchases a suit of clothes, he helps to absorb the amount which the tailor is supposed to pay in rent and taxes. When he buys his cigar or cigarette, he not only pays the stamp tax on the tobacco itself, but also helps the dealer to pay the taxes on his store. In adition to the taxes which he pays to cover the retailer’s rent and taxes, he also accepts and pays as part of the price of everything he purchases, a larage share of all Federal, state and city taxes levied upon the manufac- turer and the distributor. It is true that the high cost of living results from a multitude of factors in addition to taxation. But somewhere and somehow every dollar of the bil- lions which the Nation pays in Gov- ernment taxes tends to increase the price of the commodities of commerce and is consequently reflected in living costs. Our present high surtax rates are diverting capital away from industry and into tax-exempt bonds. Instead of creating new enterprises to follow. the splendid examples set by automobile and other industries which are giving employment to millions of American workmen, capital to-day is being di- rected into tax-exempt securities. A man with money to invest, if he has a large income, can get a better re- turn for his money in tax-exempt bonds than he can by investing in an ordinary business venture. Secretary Mellon in a recent inter- view instanced a number of specific cases where prospective investors in coal mines, in factories and in apart- ment houses had abandoned these pro- jects because they found their profits would be less after taxes had been deducted than the return they could VL LLL LALLA LLL LLL. WILL dddddddddddddlllddilliidlddlllilslsdlididlllla Wiktllldilllliilisiddhlhe LL : VWTIDII LLL ddlilisishhshhsshhhbbbbbi jaeneenee c ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National Vy dddddddddddddddddddddbddddiddddddddddhdhhilhdhte hihisdddddddsée Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Fenton Davis & Boyle BONDS EXCEUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones { Gitizens , 4212 Detroit Congress Building THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” WHAT DOES IT COST TO ADMINISTER AN ESTATE UNDER A WILL Exactly the same as for an Estate without a will. The Fee is established by Law and for an Estate of $50,000 personal property the ‘ charge would be $600. By making your Will and naming this Trust Company your Executor, you are assured expert service at a minimum cost to your estate. [RAND RAPIDS [RUST [,OMPANY GRAND RAPIDS, MICH. Use Tradesman Coupons 14 secure by investing their money in tax- free securities. The net effect upon the workers in the United States, therefore, is that their Government is not only making them pay excessive prices for every- thing that they buy with their wages but, in addition, by imposts on indus- try is making present jobs less secure and future jobs less certain. The average citizen is paying two months’ rent each year, or, on an aver- age, $5.61. out of every hundred dol- lars he earns, to cover the expenses of his city government. He is paying in the cost of every- thing he buys, $1.43 out of every hun- dred dollars he earns to defray the ex- penses of his state government. He is contributing in his income tax, in the cost of his food and clothes, his necessities and his recreations, $4.96 out of every hundred ollars he earns to pay the expenses of his National Government. He is paying as indicated a total of $12 for taxes out of every hundred he earns. Over and above this he is in debt on behalf of his Government for his proportionate share of all govern- ment debts, which to-day total $32,- 000,000,000. His share of this debt averages about $780. But this is only one side of the pic- ture. Not only does Government take a substantial part of the American citi- zen’s earnings, but in addition it is endangering his earning power by the handicaps it imposes on industry and business. Should those industries lose ground or falter under the strain of high taxes, the earning power of every man in in- dustry, from the humblest clerk to the highest officer, suffer a cor- responding loss. We have been fortunate thus far, but we should not presume upon that good fortune. We should not delude our- selves with the belief that, because for a time we have been more fortunate than other nations, extravagance and high taxes can be indefinitely con- tinued. The facts and the consequences of the Nation’s tax burden are reasonably clear. They represent a problem which the Nation must face. And the in- evitable questions arise: What can we do about it? How can we avoid the perils that lie in a continuance of excessive taxation? must Of one thing we may be sure. There is no certain or easy road out of the morass of taxation and debt into which the Nation has wandered. We must reduce our taxes, and we must reduce our debts. The only way to reduce our taxes is to reduce our governmental expenditures, and the only way to decrease our debts is to pay off each year more than we bor- row. When we cast about us for the means of accomplishing these results, we are immediately confronted with the fact that the private citizen and taxpayer has no direct control over government finances. Whatever remedies are to be applied must be applied by government offi- cials and elected representatives’ in Congress, in the state legislatures and MICHIGAN TRADESMAN in municipal councils and boards of aldermen. There is an all-too-common impression—an impression with which the average citizen consoles himself for government failings—that the politician alone is responsible for pub- lic extravagance. It may be true that the politician writes the tax laws and makes the ap- propriations; but it is equally true that in exercising his official powers, the elected representative is always eager to satisfy the people who elected him. The politician does not indulge in ex- travagance out of perversity. He has learned by long experience that econ- omy usually wins him perfunctory ap- proval and costs him votes. Cast back over the Presidents, the governors and the mayors who have distinguished themselves by vetoing appropriations, thinning out the staff of public employes and practicing real economy! How many of these have been re-elected? The public, which has benefited, has been strangely for- getful on election day, while the tax- eaters who suffered have retaliated at the polls. The truth of the matter is that in the past the great American public has felt its taxes so lightly that many other qualities have seemed more de- a public officer than the ability to keep expenses within reason. If some way can be found to assure the politician that economy means votes, if he can be convinced that what the public wants is retrenchment, he will be the first to denounce extrava- gance and to prove himself a champion of economy. With a realization of these facts which lie at the very foundation of any movement toward lower taxes, it is possible to lay down a program which would result in actual accomplishment. In the first place the American peo- ple can agree on two definite pledges to exact from every candidate for pub- lic office. The first pledge should be a promise that if elected, the candidate will not approve or vote for any increase in the public debt and that any debt con- tracted by city, state or nation should not exceed 75 per cent. of the amount sirable in of government indebtedness retired within the fiscal year. The second pledge should be a promise that if elected, the candidate will not vote for or approve any in- crease in the activities of Government, or any increase in government pay- rolls other than that required by the natural growth of ordinary and neces- sary government functions. These are the basic principles which must underlie any real endeavor to grapple with our tax problem. Once they are adopted by the public and ac- cepted by public officers, we can trust our elected officials to work out all necessary details. The machinery is available with which to do this much, but it is from this point that the real work begins. It is to the primaries, therefore, that the taxpayer must turn for the first step in securing relief. He will have op- portunity to elect someone who repre- sents his desire for lower taxes. Leadership can be provided to en- able the voter to distinguish between those who are working for him and March 26, 192 Fourth National Ban GRAND RAPIDS, MICHIGAN United States Depositary 3% interest paid on © semi-annually. 34% Capital $300,000 Surplus $300,000 Savings Deposits, payable interest paid on Certificates of Deposit if left one year. OFFICERS Wm. H. Anderson, President; Lavant Z. Caukin, Vice-President; J. Clinton Bishop, Aiva 2. Cashier; edison, Ass’t Cashier; Harry C. Lundberg, Ass’t Cashier. DIRECTORS Wr. H. Anderson Lavant Z. Caukin Christian Bertsch David H. Brown Marshall M. Uhl J. Clinton Bishop Sidney F. Stevens Robert D. Graham Samuel G. Braudy Samuel D. Young James L. Hamilton _ FINNISH MUTUAL FIRE INSURANCE CO. : CALUMET, MICHIGAN ORGANIZED IN 1889. Scnrance in force 0 $6,064,185.00 Pissetis 259,540.17 Poets ber GLO & force ... 8. 44.11 Peemmmm imcome — 107,866.97 Sug 197,322.28 Suroigs per $1000 mm force = 30.89 DIVIDEND FOR 1924. 50% The only company in Michigan returning 50% Dividends on all Mer- cantile, Dwelling and Church F. M. Romberg, Manager Finnish Mutual Fire Insurance Calumet, Michigan. Risks. For further particulars write , Class Mutual Insurance Agency Co. General Agents Fremont, Michigan. Michigan Shoe Dealers Mutual Fire Insprance Co. Lansing, Michigan GENERAL MERCANTILE RISKS L. H. BAKER, Sie Tose Write . LANSING, MICH. P. O. Box 549 Nachtegall M anufacturing Co. 237-245 Front Avenue, S. W. Grand Rapids, Michigan STORE BANK OFFICE FIXTURES and FURNITURE ' 4 areeeeneneerimmnets ' 4 _* March 26, 1924 Under such leadership the American public can be marshalled to express the demand for lower taxes. Before the united strength the small political advantage that the politician finds in extravagance will fade like mist be- fore the sunshine. Certainly the reward that lies ahead of us for prompt and intelligent action in our present tax situation should in- spire men in every rank of life to give themselves whole-heartedly to the ef- fort to bring economy and intelligence into government finances. We cannot remove this drag upon our progress by merely talking about it. We cannot prevent taxes from in- creasing merely by complaints and resolutions. .But we can accomplish definite results by determined, intelli- gent and continuing opposition to any public officer who will not join in the effort to reduce taxation. With taxation on labor and on cap- ital reduced, the processes of industry and commerce will be quickened. Real impetus will be given to the creation of new industries and the ex- tension of existing business. As taxes are reduced, prices will be- gin to fall. Not only will labor receive assur- ance of continued employment, but the wage-earner’s dollar will be able to purchase more. Added inducement will be given to capital to invest in the construction of new houses and factories. Money formerly handed over to the Government in taxes, will be used to raise the standard of living in every home. New demands will be created for the commodities of commerce, and instead of finding itself in a vicious circle where taxes increase prices and prices increase taxes, the nation can reverse this process. For it is evident that when the Government is compelled to pay more for everything it must raise taxes more to meet the new rise. When the Government begins to cut taxes, it will also help to decrease the cost of things its taxes buy. Lewis E. Pierson. ——_.-+>___ Profit Sharing Plan Used By Hamp Williams. Hot Springs, Ark., March 24—From time to time I have had a lot to say about my profit sharing plan. I am trying to impress upon the retail hard- ware merchants of this country the necessity of organization. Herewith enclosed, please find a group picture of the four profit-sharers of our business—the men who have 1n- creased our annual sales from $100,000 to more than $700,000. These men have prospered in pro- portion to the profit they made. They all own good homes, automobiles and have several thousand dollars loaned at interest. If they have prospered at a living wage and each only receiving 5 per cent. of the profit of the business, what have I made? : My profit-sharing plan will work in any kind of business. You don’t have , to pattern after me as to the percent- age you allow them, but the funda- mentals are: Try your men first be- fore entering into a contract with them, and whatever portion of the profits you agree that they shall have, pay them that amount in cash and don't try to unload upon them stock in your corporation, which possibly has no market value. Keep your stock ex- cept just enough to make them stock- holders instead of partners. MICHIGAN TRADESMAN This profit sharing plan has been working successfully for twenty years. It has been published in all the hard- ware journals and I have it in printed form and will be glad to mail it to any dealer upon request—no charge. Am trying to render service to my fellow retail merchants. Look this group over carefully— they are just the same as you and I— perfectly natural and normal. All they wanted was a chance. I gave it to them and now they are giving me a chance to have the best time of my life at an age when I need it. Hamp Williams. ——---> Treatment for Billboards. Detroit, March 25—There has been a great deal of effort expended in the last few years to regulate the billboard advertising not only in this but other states. This effort has been expended through the press, in. news items and editorials, meetings and bills introduc- ed in the legislatures; but it is a ques- tion how far we have gotten in improv- ing the situation of diminution of the objectionable signs on boards. Of course, it comes back to the question of the public interest in the subject, or has the public to be further educated and spurred up to a point where it will insist on strong action being taken to regulate or abolish this form of adver- tising? If the public is really interest- ed to have it regulated or abated, it might well take a lesson from the Sandwich Islands and the way the wo- men of Honolulu settled the matter once and for all. I quote the following from the February number, page 135, of the National Geographic Magazine: “Becoming aroused some years ago by the increase in garish advertising billboards which interrupted the lovely vistas of mountain and turquoise sea, the women of the Outdoor Circle noti- fied the merchants of Honolulu and of the mainland that they would purchase no goods so advertised. They prose- cuted their campaign so vigorously that to-day there is not a single adver- tising billboard on the Island of Oahu. These ladies were instrumental also in planting thousands of oleanders, pink and yellow shower trees, poincianias, cocoanuts, etc., which now in gorgeous bloom decorate every landscape.” W. C. Hunneman. We are in the market to purchase an entire issue of public utility, industrial or real estate first mort- gage bonds. A.E. Kusterer & Go. Investment Bankers, Brokers MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Phones Citz. 4267, Bell, Main 2435 15 OUR FIRE INS. POLICIES ARE CONCURRENT with any standard stock policies that you are buying. The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Mich. WM. N. SENF, Secretary-Trenas. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board President Offices: 4th floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents The Michigan Retail Dry Goods Association advises its members to place their fire insurance with the GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY and save 30% on their premiums. Other merchants equally welcome. 319-20 Houseman Bldg. Grand Rapids, Mich. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. 16 MICHIGAN TRADESMAN March 26, 1924 IN SUNNY JAPAN. How the Cities Impressed the Trades- man Correspondent. Kobe, Japan, Feb. 25—I stated in my first letter that it was written for the encouragement of those who would like to travel, but were airaid they could not get around. To show how easy it is with Clark, the following is an illustration: : Every passenger is given a printed programme for the port we are com- ing to, of what we are to do, time of leaving, time of trains and the number of our section and name of our con- ductor. We are given tags to tie on our satchels. With this number on, a special guide takes charge of bag- gage. We pay no attention to it. On arrival at our destination it is in our room at the hotel. On leaving the ship the guide tells us what rickshaw or motor car to take and we are trans- ported around the city stopping at the different points of interest, then to the best hotel for lunch. If we are going to another town, we are taken to the depot and directed to a special car on the train for our party. On arrival at the next town before leaving the train the conductor gives us a slip with the name of our hotel and the number of our room. On arrival, we are taken to the hotel where we show our card and the bell boy escorts us to our room. This is the programme at every port. The parties are arranged for differ- ent towns according to the capacity of the hotels. Our train from Yokohoma for Nagoya this morning is a corridor train with compartment cars, with a fine observation car just as good as the Sante Fe Limited at home. We noticed in the big station at Tokio there were eighteen windows for sell- ing tickets and the ticket sellers were all girls. We were pleased this morning to see plum trees in bloom, their white blossoms on the hillside orchards look- ing quite like the guide book illus- trations. The camelia, with its red blossoms here and there among the plum trees, was quite effective. We passed a great number of pear or- chards with a lattice covering like our grape arbors, the limbs trained to cover them flat quite like a grape vine. One need not go hungry traveling by train, for at each station are food sellers with boxes about the size of a cigar box in whitewood, in which, separated by wooden partitions, are a few small pickles, a scrambled egg, some boiled rice, a few slices of cold chicken and an orange or banana. You can if you prefer, buy the same box with chicken or cheese sandwiches. These cost 15 cents each. You can also buy a small teapot with a few small cups of tea and covered with a cup to drink it. This is 10 cents. I notice in their depots they have good big signs in Japanese and English with time tables on them. The morn- ing trains are lettered in red and the afternoon trains in black. Their print- ed time tables are also in red and black, I think this a much better plan than ours in which if you have good eyes you may be able to distinguish between the heavy and light type with which we attempt to designate morn- ing and afternoon trains. Most of the Japanese roads are gov- ernment operated and have sense enough to charge rates which will give them some return on their cost. The passenger rates are 15 sen or 7% cents American money for first class, 10 sen for second class, 5 sen for third class, with an aditional charge of 1% to 3 yen for each 100 miles on their limited or fast through trains. This section on the run to Nagoya is a great tea country. Our guide, a young Japanese who spoke very good English, on being questioned said the young people had no social life such as the young people in America have. The young ladies do not go out with the young men except with their par- ents. When a young man sees a young lady he would like to marry he goes to a middle man who makes a business of arranging marriages. The middle man goes to the young lady’s parents and tells them all the good qualities of the young man, the amount of his income, etc. The parents con- sider the offer for some little time and if they think the young man is all right, tell their daughter. I asked if the daughter had nothing to say about it. The guide replied that in the first place the young lady had no chance to meet young men, hence no contrast in competition, and in the second place the parents, being older, were better able to judge and the young lady de- ferred to their judgment. They are married at a Shinto temple and at this ceremony usually only relatives are in- vited. If they are well to do people they give a banquet at a Japanese res- taurant, to which their friends as well as their relatives are invited. It is also customary in well to do families for the girl’s parents to give her furniture and kitchen outfit. When asked what the friends gave the bride he said usual- ly checks. [I thought that custom would appeal to many American brides with her many miscellaneous unusable gifts. The joint families pay the mid- dle man a fee of about twenty-five dol- lars, our money, but he stated that they did not pay it until a few months after the wedding and if it was not a satisfactory wedding sometimes they cut own the fee to him. He stated that all girls were taught to cook and sew and were good housewives, but had very little social life as we have. They sometimes go out to another young married couple’s house to play cards, once in a while to the movies. Asked ‘as to what this young couple would eat, he said for breakfast they had bean soup, fish and rice and vegetables and tea, never coffee. Asked which course they would serve first he said no courses, all put on the table. Asked which thev would eat first he said, a little of this and a little of that. For noon the same with a different soup. In the evening they add a meat course to this. Bamboo is a greatly valued tree. There are thirty different varieties. They use bamboo sprouts for a vege- table and the wood for about every- thing in the home, the house, the fur- niture, the bucket, the. dipper, spoons, etc. It grows rapidly. In one year’s time it is good size for fish poles and for making hoops for barrels. In two years it is four to six inches in dia- meter, ready for manufacturing into furniture. Nagoya is a manufacturing city. We stayed over night at Nara, which, like Nikko, is one of their show towns with a fine Japanese hotel, a deer park with 800 tame deer and a fine temple, at which our party by special arrange- ment of Clark saw three young girls dance to the music of the song of the priest, with which he kept time with a drum. ‘They also have a sacred pony in a small separate building. For a few cents you can feed it. Osaka is one of their greatest manu- facturing towns. We were down in the manufacturing and wholesale dis- trict and were impressed with the in- dividual or small manufacturer in a building ten feet wide. On the street would be boxes and cases and back from the sidewalk, but in plain view, would be two or three people. There are half a dozen of these places along together, each seeming to be manu- facturing a little different kind, but it was all in a wholesale way. Then sev- eral cracker bakers in these small places and in a space ten by twenty they would be packing boxes of differ- ent stuff taking from one box some pieces of goods then from another assembling for another box with sev- eral different pieces or kinds in it. Osaka, as well as Kobe, has good docks and both are energetic bustling towns. In Kobe we saw a Buddahist baby funeral. Walking in front were two men carrying two flags, next two men carrying two spruce trees about four feet high, next two men Carrying on a pole a box about four feet long and two feet wide with sides on it about six inches high. In it were two plates of apples piled up, two dishes with cakes and some other dishes which | could not distinguish. Then came two men carrying a cask that looked like a tea chest, but a little longer, then two boys and two men. All the car- riers were dressed in white. Friends walked behind. I have not given in detail the numer- ous temples in the different cities be- cause Murray’s Guide Book of Japan takes two to three pages of fine type for a description of each. While it looks like a waste of money for the poor people of 300 to 700 years ago to put so much money into these temples and tombs, they certainly did a great thing for the financial interest of the generations following them, for not only the tourists want to go to each city to see the particular temple there but school children from 100 to 200 miles away are brought there, spend the night and return the next day and the Japanese from other cities come to visit them. In every temple we visited there were Japanese travelers from other towns. These temples, shrines and tombs were built in an early day and the cities have grown up around them, so they are now mostly in the central part of the cities. They are situated on ground comprising from 50 to 200 acres. They all have an imposing entrance, either a fine gate or a building with carved figures, sometimes twenty feet high, on both sides, either of persons or usually dogs. There are usually from twenty to fifty different buildings, usually of lacquer, and the frieze around the bot- tom of some of them have elaborate carvings of storks and animals, not one but hundreds of them. At Nikko is the one best known carvings—three monkeys, one with its hands on its ears representing “Hear No Evil;” the next with hands over its eyes, “See No Evil,” and the next with hands over its mouth, “Speak No Evil’—and the sleeping cat carved by one of the greatest artists of that period, the legend being that the temple was infested with rats. The artist carved this cat on the building and the rats disappeared. In one of the buildings of the group there is always a shrine with some figure or figures and they are all large. The shrines will be fifty feet high and fifty feet across and the audience hall usually a room that will hold 1000 to 3000 people. Then another building with fine paintings sometimes half a mile of them in a square. “he paint- ings twenty to thirty feet nigh usually in gold or gilt of trees, birds and gods. The grounds all have numerous stone lanterns about eight feet high on a pedestal, with the lantern on top in square shape about two feet high by one foot wide. These lanterns were presented to the temple by the Daim- vos as a mark of respect to the memory of their deceased lord and master, the Shogun. In the inner shrine of these temples you must take off your shoes and put on slippers. I think this is more to keep the floors, which are lacquered or polished wood, from be- , ing marred, for you can get at the hotel a slip to put over your shoes if you fear taking cold by removing your shoes. Tokio has its temple and tombs of Shiba; also the tomb of the forty- seven Ronins; Nikko, its Mihashi or sacred red bridge and its Shinto temple; Mangwanji, the mausoleum of Ieyasu, Nara, its Kasuga temple and grounds and Daibutsu or _ gigantic image of Buddha. These temple build- ings are being repaired, painted an kept up in better shape than any others in Japan. Kyoto has its Mikado’s palace and half a dozen temples in different parts of the city, each differing in some re spects from the other. Nagoya has its castle, likewise Osaka. At Kyoto we saw a geisha dance. [t was given for our party, commencing at 3 o clock and lasting until 10. Ii was in a large theater and the Japan- ese had their supper there. In the box or partition next to ours, which was about ten by fourteen feet, they were seated on mats, as they were all ove: the building. In the center were two or three little charcoal stoves about a foot square, on which they made tea. In a tray they brought with them were several round lacquered boxes, one for each, which contained rice already cooked. One of these’ was given to each of the party. There were about twelve of them. They also had : central dish of meat of some kind cu! in squares. They reached for one of these small pieces, dropped it into their rice, and with their chop sticks ate it. There were men, women and children. They had oranges for dessert. It looked much like a sum- mer picnic lunch at home. They were all laughing and talking and having a good time. The time between the different dances gave them plenty of time for these refreshments. The main dancer was the best in Japan, 86 years old. She danced or posed in one dance for at least an hour, accompanied by an orchestra of eight young ladies on different instruments much like our guitar, accompa\yied by their voices, with one of them who every once in a while groaned as if she had eaten something that dis- agreed with her. This was followed by her pupils, eight in number, who were brilliantly costumed in bright reds, browns, purples and_ yellows, who posed or danced in their bare feet. The back of the stage was lighted up with several rows of Japanese lanterns, with a back screen brilliantly painted. It made a very pretty effect. The changing colors as the girls bowed, bent and turned, with brightly colored scarfs, were exceedingly novel. There was nothing about it which could not with perfect propriety be performed in a pulpit The people in the audience were as interesting as the dancers. In all these cities there are wide main streets with two tracks for street cars. The side streets are narrow and are of clay packed down and kept wet by their continually throwing water on them from the water running in a bricked-in stream on both sides of the street. The stores are all open, the front removed, so that in some of the streets the stores are a continuous counter. Of course some of the streets have regular stores and win- dows as we have, but the side streets, which are in the majority, have not. In Osaka we went down to their movie theater street. For two blocks there were flags strung across the street and there were five or six large buildings, three stories and with 100 foot frontage and in order to keep the crowd (the street was so crowded we could hardly get through) in line they had a bamboo railing clear across in front of each theater extending out about six feet, making a runaway wide enough for one person. You could not crowd ahead, but had to follow round and round. The boat people make the store peo- ple happy when they turn 700 people loose among stores displaying such beautiful wares as they show here. Buying positively cannot be resisted. At night the docks alongside the ship are regular bazaars. When the boat left Yokohoma they had a_ bargain counter the last half hour. Almost any offer in reason was accepted. It was all a cheap class of goods. C. C. Folimer. Na Na March 26, 1924 Recollections of Preachers in Logging Camp Days. Grandville, March 25—Who are the most popular preachers? This would be hard to tell perhaps, and I go back in memory to some of the wildwoods exorters who raided the lumberwoods and did their best to convert the boys of the logging camps. One minister came to our little settlement clad in wamus, overalls and shoepacs. He was a worker in the lumber camp during" the week, sliding away to the sandhill schoolhouse Sun- days to preach the gospel according to his interpretation of the Bible. Nearly always this man held the at- tention of his woods audience because they realized that he was as one of them, a worker and not a shirker. Genuine manliness in a preacher served to reach the hearts of the lumber boys. They admired everyday religion as taught and acted under the shadow of the pines. Any bit of sanctimonious- ness, however, made for trouble, and it was really but few of the Lord’s anointed who made a favorable im- pression. The one referred to as working week days, preaching Sundays, never had any trouble with the rude men of the woods. There were others of the min- isterial cloth who never had anything else but trouble. It was all because of the manner in which the preachers went about their work. Any man who had a “better than thou” feeling was not regarded with the least degree of favor by those who we now term as lumberjacks. The name lumberjack is a modern invention, having come into common use since the writer of this was a denizen of the lumber woods. One rich lumberman, and a very steady imbiber of red liquor, had large crews of men in different parts along the Muskegon, and these men, more especially at the point in question, bore the rather undignified cognomen of “Dan’s Ruffians.’ These lads had broken up more than one religious meeting and at one time ruled the roost, so to speak, in a considerable backwoods territory. This, too, was under the old State prohibition law which went out when the license act came into effect. Under the old regime liquor was on tap at a dozen places along the river road, and no one need go dry for want of something in- toxicating to drink. I well remember one stocky little man who came to preach in the woods and who looked anything but a dis- penser of goods along the sky pilot line. His first sermon was an eye- opener to the boys who were having a game of baseball Sunday afternoon not forty rods from the schoolhouse where the new preacher had been advertised to speak. The little minister halted in the edge of the crowd and watched the game to its conclusion. After it was all over the preacher mounted a sawlog and called the crowd to order. Curious glances were cast at the man who was a stranger to all present. “My friends” he said, “I want to mention that there will be religious services at the schoolhouse right away now, and you are all invited to attend.” With that he jumped to the ground and walked briskly away. The crowd went to hear the preaches and stayed until the last hymn was sung. The sermon lasted just thirty minutes by the watch. It was full of pith and point and the game of ball was not once referred to. Every man of that crowd would have been ready to fight at the drop of the hat for little Sim Daniels had it come to that. The boys noticed that the new min- ister was rather shabbily clad and that his boots were decidedly the worse for wear. The next Sunday a committee of lumber boys presented a brand new pair of boots to the preacher. He re- mained but a few weeks when he was MICHIGAN TRADESMAN called away by the illness of one of his family, but for many years there- after the woods lads spoke the name of little Sim Daniels with the utmost re- spect. As a rule, the pioneer ministers were long winded in their sermons, and this tired the patience of the restless woods- men, who could contain their vivacity but a short time. These extended ser- mons, drawing as they often did vivid pictures of the torments that sinners must expect who did not tread closely the path of righteousness, discouraged the listeners and brought about some very reprehensible acts on their part. One minister had a new hat torn from his head and trampled in the dirt. Where were the officers of justice you ask? Well, there were none in evi- dence at such times, consequently the riotous rabble got off scot free. A constable here and there constituted the law enforcement outfit and none of these were around when small dis- orders were in evidence, Those old time constables were no whit better than some of our officials of to-day who fail to see prohibition disregarded right under their eyes. Human nature is the same wherever you meet up with it. The old time two hour sermons are This Cross and Circle, always printed in Red on every genuine package of Alabastine, is, to the user, a symbol To the dealer, a guarantee of salability, satisfied customers, constantly increased demand, sure profit and no remnants or dead stocks. packages: White and beautiful tints; ready to use by water; of quality and uniformity. mixing with pure cold package. of the past and the love of God is preached now rather than His wrath, which is by far a more sensible meth- od of presenting the gospel. I call to mind a certain minister who seldom exceeded one-half hour in pulpit ser- monizing. One of the most popular ministers in the Methodist church, although not an orator, retained the good will of his congregation by stopping his ser- mons when he got through, and this was invariably at the end of a twenty minutes talk. Some men can say a great deal in a short time, and they are the ones we like best, and the ones who retain a strong hold upon their parishoners. Old Timer. a a ae Why Bread Prices Stay Up. With all this complaint of the low price of wheat, many consumers have wondered why the price of bread does not come down. The Department of Agriculture has made a survey of bread prices and costs in seven Cities and announce that the retail price of bread will be little affected by changes in the cost of flour, as this is relative- ly small compared with other items. In 5 Ib. full directions on each 17 Bakers, it was found, receive a larger part of the price paid for a loaf of bread than any other agency. The grower gets about 1% cents of the price of a loaf, the miller about % cent, the baker about 4 cents, and the retailer from 1 to 1% cents, while the rest goes to pay costs of transporta- tion and the other minor items. The department’s investigators conclude that if we are to have cheaper bread it must be obtained by greater effi- ciency in milling and baking, and a larger volume of business by individ- ual bakeries. a She Had Him Hipped It was during the impaneling of a jury; the following colloquy occured: “You are a property holder?” “Yes, your honor.” “Married or single?” “I have been married for five years, your honor.” “Have you formed or expressed an opinion?” “Not for five years, your honor.” MIX IN ONE MINUTE WITH | COLD WATER 2aeneeacrtnat mea ea THE ONLY TOOL NEEDED TO APPLY yout ut 18 MICHIGAN TRADESMAN Ae AWN YI) 2), - _ ~ —_ = ~~ S: { Michigan Retail Dry Goods Association. President—J. C. Toeller, Battle Creek. First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—W. O. Kalamazoo. Secretary-Treasurer—Fred Cutler, Ionia. Manager—Jason E. Hammond, Lansing. Jones, Felt Hats Coming In. The all-straw hat, on which an ac- tive business was done for several weeks in this market, has temporarily been relegated to the background, ac- cording to the current bulletin of the Retail Millinery Association of Ameri- ca. A large business had been done on all-Milan and all-Coburg blocked and hand made hats during the short period they were in vogue, and their success leads to the belief that they will re- turn to favor again when the proper season for such headgear arrives. In the meantime, a very active demand for felt hats is anticipated. “Silk-faced, generally appliqued, sometimes combined with hair, and often embroidered with chenille,’ the bulletin says, “the felt hat vogue is bringing prosperity to makers of flat fur felt chapeaux in blocked versions. Pryoxylene hair braid flanges or cuffs make them more ‘dressy’ and delicate, for the felt trotteur is of great inter- est to the O’Rossen tailored suit de- votees. By way of contrast are seen felt flanges all around the edges of hats made with hair crowns and small hair brims. “Chiffon and crepe also drape, face and ‘scarf trim’ felt hats to a nicety. Painted crepe and entire fitted georg- ette hats are a novelty of the season. They carry out the long stole accom- paniment that has taken the place of the fur choker and the Deauville hand- kerchief scarfs that wind around the neck repeat the hat colorings. Em- broidered appliques and pockets that repeat the trimming of the hat are found on these stoles or oblong scarfs. Later in the season printed materials will follow the plain ones that are hand elaborated. Never did sets of scarf and hat thrive better than they do this season, for the tailored vogue emphasizes these accessories very strongly.” ——_+ 2-2 _____ Sheer Hose Promises Well. The vogue for sheer silk hose, which has been quite a factor in the business for some time shows few signs yet of letting up. In fact, some houses in the trade foresee a record call for mer- chandise of the type this Spring and Summer. One of them, with this Opinion in mind, has brought out a novelty that is said to be taking well. In connection with it, it was said yes- terday that many women do not like to wear sheer hose in any other color setcnemnennstonaenan a seen memes than black and that the production of goods of this kind in that shade with- out some unevenness or “cloudiness” is very difficult. Consequently, the concern in question has brought out a stocking in gunmetal gray with black toe and heel. The part of the heel showing above the shoe, being black, makes the whole stocking look black, while a gun-metal stocking made with a gunmetal heel is unmistakably gray. The new hose wholesales at $30 per dozen. ——_»~--___ Jacquette Blouses Still Sell. The jacquette blouse is by no means out of fashion, according to a bulletin from the United Waist League of America which further says that the demand for the new blouses of this type is steady and increasing. They are particularly favored by mature wo- men. This spring’s jacquettes, the bul- letin adds, have left off the side-tie and have substituted button fastenings for it. These are placed either at the side of the blouse or directly in front. Among the new things in jacquette blouses are elaborately embroidered models that suggest the florid colors and patterns of a Spanish shawl. Silk ratine and heavy weaves of crepe are the materials most asked for in jac- quettes. The favored colors are con- servative, with stress laid on dark blue. ——2+.+___ Which Will Win Out? Indications here point to a struggle for supremacy this season between the fur neckpiece of the choker type and the fancy scarf or stole that has been brought into the Spring style field by the vogue for tailored suits. The fur men tell of a nice business in chokers of baum and stone marten, dark mink, etc., while sellers of the scarfs say that the call for these articles is increasing daily. Introduced more or less as millinery accessories, the latter are now selling well on their own appeal. They come in many effective color combina- tions. Some of them are made plain, while others are seen with the edges finished off with fancy hemstitching. There is considerable variation in their width and length, some of the more extreme ones being almost seven feet long. ——_>+>__ Clocked Hosiery Coming Back. One of the many things that the present vogue of tailored suits for wo- men has done has been to bring clock- ed hosiery back into popularity. Hand- clocked hose are doing especially well with sellers of the higher-priced lines, and one of the largest concerns in the trade tells of a nice business that is being done on _ hand-clocked lattice- stripe “numbers” wholesaling at $37.50 and $39 a dozen. most part contrasts with the shade of the stockings, but harmonizes with the colors with which the women’s shoe manufacturers are piping white shoes for Summer wear. When this is not the case the color of the clocking is matched with that of the blouse worn with the suit. —_—_—_2- ++ Demand For Printed Silks. A survey of the demand for printed silks indicates that the leaders are the black-on-white effects for immediate use and Summer consumption. Gen- eral sports prints are likewise favored in bold designs and high colors. The Chinese patterns are not in as strong a position as they were recently but this is expected to change as the sea- son advances. The printed silk situa- tion generally is not as active as it might be. One observer yesterday at- tributed this to the lateness of Easter, which is held to be a delaying factor. It is predicted that the next three months will see a great deal more ac- tivity. —_—_> ++ Ankle Hose Taking Well. Considerable success with knitted ankle hose, giving a short gaiter effect and worn over silk stockings as a pro- tection to the ankles on cold and windy days, is reported from various sources, according to the special bulle- tin of the National Association of Hosiery and Underwear Manufactur- ers. Ankle hose selling at around $2 a pair in light colors, it says, seem to hit the public fancy about right. They seem to have been inspired by the ex- ceptional success of the novelty under- March 26, 1924 hose brought out by several manufac- turers during the past year. ——_+--___ If the customer understands per- fectly what it means for the goods to be right and worth the price, then there will be little trouble from honest buyers. ~~ If you cannot be original in your advertising ands selling methods, you can at least be careful whom you copy. By keeping in constant touch with the leading style centers we are able to meet our cus- tomers every need. Our importations and selections of domestic flowers, novelties, etc. are always of a high stan- dard of quality and workman- ship. No matter where you go you will find that our’ Criterion dress and semi-dress hats, also our Wolverine tailored hats are well known. When you think of think of CORL-KNOTT COMPANY Manufacturers & Wholesalers Grand Rapids, Mich. The House where quality rules. Millinery it should be. any of the following: Flock Dot Voiles on plain and _ printed grounds, Printed Voiles and Crepes—very big, Dress Linens and Plain Suitings, _in high colors, Printed Silk & Cotton Crepes— can’t get enough, Plain Voiles and Crepes, Checked Suitings, “Up-to-the-Minute” Wash Goods Perhaps owing to the backward weather, condition of roads and late Easter, your spring Wash Goods business has not been as good as On the other hand, perhaps the reason for this is that your stock does not contain the many new Novelties just out this season. There seems to be a radical departure in demand this season and all consumers are looking for something new and different. Our stock is complete and our salesmen will be glad to show you If you will make us a visit we will be glad to show you all of these Cloths and suggest how you can greatly increase your business. Re- member this is the kind of merchandise that pays you a good profit. Make us a visit or let our salesmen show you. GRAND RAPIDS DRY GOODS CO. IN 1924 DEPEND ON US. Dress Ginghams in entirely new patterns and effects, Printed Cotton Crepe de Chines, Tissue Ginghams, Embroidered Voiles, Dress Ginghams in Lace, and Crepe effects, Silk Checked Voiles, Lingerie Fabrics—very big indeed. Linen pevor ED]o PRINCIPLE rinciple Di? constantly in mind. The clocking for the. The above Trade Mark appears in all of our : FINEST MADE SHIRTS Every Principle Shirt is made with the slogan ‘“‘Devoted to Principle’”’ Materials, workmanship, size details and fittin iti é , nip, ualiti é the purpose of creating honorable values. ies a ee Made in Collar attached and Neckband. Prices range from $16.00 to $48.00 per uozen, Daniel T. Patton & Company Grand Rapids, Michigan - 59-63 Market Ave. NW. The Men's Furnishing Goods House of Michigan ee March 26, 1924 AMERICAN LIBERTY. It Has Its Limitations As Well As Advantages. We are citizens of a great and won- derful country—great in its expansive territory. (You might take the ter- ritory of one of the great countries of Europe and drop it into the territory of just one of our great states and have a margin left over to spare.) But America is great, too, in the variety and the beauty of its scenic wonders. It is wonderful, too, in the growth and size of its many cities; great, too, in its material resources, its manufactures, its farms, its deposits of coal and other minerals. Uncle Sam leads the world in riches and America is greater than all -in material wealth. But the most notable fact about America’s greatness is no one of these material things. That which marks America off and gives her the place of superior greatness among the nations of the earth is not so much her ma- terial advantages as it is that unma- terial thing—the spirit of the Nation. It is America’s ideal of liberty that is her greatest treasure and to be a free American citizen means to stand upon the mountain top of National privilege. We emerged but a few years ago from a great and terrible war. For that war America made great sacri- fices. We sacrificed millions of treas- ure and thousands of valuable lives. For a time, too, there was a loss to our political rights: for to win the war some of our privileges as free citizens were surrendered. And yet there were benefits as well as sacrifices which came from the war, and one of the benefits was that the people of this generation came to appreciate, as per- haps they had not done, the value of American citizenship and the privileges of American freedom. By contrasting ourselves with the kaiser’s government we came to see the meaning of our free institutions and what it means to be free instead of being in bondage to an autocratic power. Germany had government from the top down, where- as we have government from the peo- ple up. Our Freedom Born of Religion. General Grant said, “The Bible is the sheet anchor of our liberty,” and John Fiske states, “The most tremend- ous of social forces is the religious sentiment.” It was out of the religious sentiment of those stalwart Puritan fathers that the American sense of freedom was grown. Religious free- dom; the fathers were men who feared God and they sought a new country that they might escape from political and religious tyranny and that they might found a country where men could “worship God according to the dictates of their conscience.” In the history of American freedom two names should ever be treasured. They are Roger Williams and William Penn, one a Baptist and the other a Quaker. To no others is so much credit due as to Williams and Penn for the separation of church and state in America. They were men of intense religious convictions, but each had a great sense of toleration for the re- ligion of others. Growing out of these early strug- gles there has come down to us the e MICHIGAN TRADESMAN principles of liberty woven into our Federal and state constitutions and in- to our laws. Some of the outstanding benefits of this freedom are: 1. Laws made by ourselves through our representatives. 2. Taxes levied by the will of the people—no taxation without represen- tation. 3. Freedom of speech. 4. Freedom of the press. 5. Freedom of conscience. 6. Government of the people, by the people and for the people. Every Man a King. Along with these benefits of citizen- ship has come the idea that in America every man is a king. We. believe in the dignity and worth of the common man. That belief is a powerful mag- net, causing the immigrant to seek our shores. The fundamental article of the American creed is the belief that every human here shall have his op- portunity.for the fullest development —a chance to become and do the best that he can. Why is it that so many look upon Abraham Lincoln as the first Ameri- can? Is it because that in natural powers and achievements he was so much ahead of Washington and Hamil- ton and others? Possibly, but I am inclined to think that it is something more than that. We honor Lincoln’s name partly because we see embodied in him more than in any other who became President the worth of the common man and the worthiness of the ideal that every man should have a chance. From the very humblest be- ginnings Lincoln climbed to the top rung of the ladder of success. To every poor boy and to every lad of meager advantages he is an inspiration. He is a product of our free institutions. We see in Lincoln what America may do in making men. Broadly speaking, this is the land of equal opportunity. In America every man has a chance. But it is well to remember that this dearly bought American liberty is not a thing synonymous with license. American freedom is not an unlimited privilege. Rather it is liberty defined, regulated and circumscribed by law. In the words of Edmund Burke, “Liberty must be limited in order to be en- joyed.” No man in America has 100 per cent. liberty, that is, personal lib- erty. In the interest of the greatests good to the greatest number we elect to circumscribe our personal liberties. We have free speech in America, and yet in the name of free speech one cannot preach sedition or treason or. advocate the violation of laws. While this is so, still there are those like the American Civil Liberties Union, with headquarters in New York, that ad- vocate and in their declaration state, “Free speech means your right to say anything you think, without fear or in- terference by anybody. It means equally the right of the other fellow to speak his mind just as freely. It means that no man, however much you may dislike his ideas, should be pun- ished for anything he says. However radical, blashphemous or revolutionary his language, he must have the same right to express his bad ideas as you have to express your good ones!” On the other hand, Professor Zach- arias Chaffee, of Harvard Law School, in his recent volume on Freedom of Speech, which makes an exhaustive study of the whole subject, states that his book is “in no way an argument that anyone should be allowed to say whatever he wants to anywhere or at any time.” Again, as already stated, one of our charter rights is the freedom of the press, but one may not damage the reputation of others unjustly without being liable under the law for the dam- age done, nor has one the right to use printer’s ink to preach sedition, an- archy or treason. In fact, the original idea of a free press was that the pub- lisher should have the right to use his printing press without having his copy censored before printing. But after printing and distribution it was so then as now, that one will be held liable before the law for a misuse of the free- dom of the press. And then once more, we have free religion in America, and yet that privilege is limited as are all the others, for one may not do merely as he pleases in the name of religion, as the Mormons wished to. practice polygamy found out. The true American loves liberty not alone for himself but for others; not for one class alone, but for all classes. The men who founded this Govern- ment and who framed the Constitution of the United States were not alone lovers of liberty, but were lovers .of law as well. There is a constant struggle going on between those who would restrain human liberty and those who wish a larger liberty, and in the words of John Phillpot Curran, “Eternal vigil- who 19 ance is the price of liberty.” Our liberties are continually menaced and we should guard them jealously. Boss- ism in politics is a continual danger to our political liberties and interference in Government by the “interests” must be continually watched. We need to be alert to these dangers and as true Americans fight on the side of truth, justice and freedom for a better and still better liberty. One of the first sights that greets the foreigner to our shores as he comes into New York harbor is that statue known as “Liberty Enlightening the World’—the Bartholdi statue. It was the gift of the French nation. It is significant and I think symbolic that that statue rests upon a rock founda- tion of granite. The French people presented us with the statue, but with the understanding that we should pro- vide the foundation structure for it, and we complied with the stipulation and built the foundation of solid granite. There you have the idea symbolized—liberty enlightening the world, founded upon a rock and that rock symbolic of our laws. The im- migrant as he enters Ellis Island may know that he is not entering a nation there is license to do as he pleases, but where there is a hearty welcome for him to enjoy true liberty —the liberty of the American which is regulated and upheld by equitable where laws. O beautiful for pilgrim feet Whose stern impassioned stress A thoroughiare for freedom beat Across the wilderness! America! America! God mend thine every flaw, Confirm thy soul in self-control, THY LIBERTY mm LAW! Edmund W. Booth. ROBERT HENKEL, Pres. The Mill Mutuals AGENCY Lansing, Michigan Representing Your Home Company, The Michigan Millers Mutual Fire Insurance Co. And 22 Associated Mutual Companies. $20,000,000.00 Assets Is Saving 25% Or More Insures All Classes of Property A. D. BAKER, Sec.-Treas. 20 MICHIGAN TRADESMAN Wy 7))) EGGS 48» PROVISIONS . *3fi ion ee yy ray at z men A, {eins Wyn TU Cea Ss “< Safety First a Good Motto in Egg Trade. Joseph Conrad, in the March Na- tional Geographic Magazine, writes, as only Conrad can write, of “Geography and Some Explorers.” With no il- lusions, the tale of life and hope on land and sea, under his skillful pen, becomes a tale of romance which has a parallel to be sure, in the market place where men go forth year after year, they know not to what fate. And fate is seldom kind to them; but go they must, and play the game they must, often with sordid motives and sometimes with lofty motives and but fate does not discriminate between them. Safety First is the last thing they seem to think of. One is reminded of a knight of old who was surrounded in his castle with but a single hench- man left and who, finding himself out- numbered, let down the draw-bridge and ran out to face the foe, shouting: “Tf it’s a killing you want, a killing you shall have.” So passion still rules men in the mar- ket, and when they find themselves surrounded out they go to a killing with the odds forever against them. The disposition of a few who would make safety first is so worked upon by the many who are out for a killing that, finding themselves surrounded, they, too, put on sword and buckler and go out to meet a murderous foe. Occasionally, however, the specu- lator seems to be fought to a standstill. He has had enough of losses, and he thinks of safety first. The number of buyers who can be relied upon to let the early market take its course with- out support is generally small. This year the majority appear to want safety first. The market for the year is, of course, determined to a large degree by the number of buyers who will let the con- sumer have the eggs until he is satis- fied and until the price has declined to a safe level for storage. There is a marked falling off of interest this year in the April option, which indicates the brokers are short of orders and their own operations are correspond- ingly depressed. If the bears can remain in the sad- dle until after Easter, which falls on April 20 this year, there is time for quite an expansion of consumptive trade and a satisfaction of the demand for eggs at table, prior to storage op- erations. This is desirable from the standpoint of the storer, who certainly needs a year of profit if he is to con- tinue taking the farmer’s eggs in the spring. There remains the very remote pos- sibility of farmers themselves waking to their situation in time to “do some- thing” to finance the egg crop on a living basis for them, say on the basis of the past two years. In all likelihood, however, the storage operator will have an inning this year, and at prices that will look ruinously low to the farmer. Causes directly attributable to the war have contributed strength to the spring egg market for several years past. Among them is the expansion of warehouse space beyond the needs of domestic trade. The Volstead act was a contributing cause so far as it led to the conversion of many brewer- ies to cold storage uses. Evidence of the expansion of cold storage space in the interior of the country is found in larger interior storings. The April egg with its traditional good quality has been sought for by new operators who were timid about risking eggs produced later. It would seem that the rather poor quality of April eggs last year and the excess of reserves with consequent losses have left a spirit of caution both as to buying the early crop regardless of cost and as to filling the available space regardless of trade requirements. The immediate effect of warehouse competition for eggs is seen in liberal loans. So far as loans can be made to responsible operators the coming sea- son, the warehouse interests will, no doubt, continue to make liberal loans, but operators may be found less ag- gressive after two successive unprofit- able seasons. General commodity prices, while showing a tendency to sag since late last spring, have not declined enough to change materially the value of eggs this year and last. Twenty-four cents, at which price the early sales of Aprils have hovered, would show little, if any, profit on the average sales of last sea- san’s eggs out of storage. But a spring price level for eggs 3c below last year would undoubtedly ‘result in larger consumption throughout the year and might result also in smaller reserves to be put on market later. It is not in the price of the April option that the trade may hope for lower prices, but in the disposition of operators not to take hold. Should prices decline to a point where statis- tics broadly conceived might suggest safety in larger operations, there will, no doubt, develop large packer buying by those who are readily financed in the open market. Large packer buy- ing is sure to be governed by the price level, however, and not by the disposi- tion of smaller operators, and it will expand only on a prospect of profit. Safety first will undoubtedly be a key note of operations this year, and the buyer who is aggressive is likely to March 26, 1924 oo Red Star Flour g 1. In all of the complaint about milling conditions, RED STAR never has been dispirited. RED STAR gets a hold on its buyers which makes them want to buy it right along. We reciprocate by giving them price insurance—in the form , 4 of absolute assurance that they are getting . the most and the best flour possible for ‘¢ every dollar they spend. JUDSON GROCER CO. . GRAND RAPIDS : MICHIGAN M. J. DARK & SONS ac GRAND RAPIDS, MICH. 18 Receivers and Shippers of All Seasonable Fruits and Vegetables We are making a special offer on Agricultural Hydrated Lime In fess than car lots A. B. KNOWLSON CO. Grand Rapids Michigan Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce Lipton’s Coffee | | Ask for Yellow Vacuum Can | Always Fresh 1 Distributed by » : ‘ LEWELLYN @& CO. ¢ WHOLESALE GROCERS | GRAND RAPIDS MICHIGAN i March 26, 1924 find his basket full early in the game. The disposition of buyers as out- lined will have an important bearing on quality buying this year. Buyers will discriminate when not pressed too hard by competition. Cost plus con- tracts may not as readily be obtained by packers who, if they are buying for Own account, may be expected to figure costs more nearly according to value. There has been noted for some months a movement toward quality buying for other reasons, namely, be- cause it is good business and because farm organizers, if not the farmers themselves, have insisted on it. A man in the business of buying eggs will consider his adaptability to a sys- tem of quality buying, and, if he is not adapted to it, he fighting rather than give up the only way he knows how to operate. There is still the old dilemma whether to go on in the old way or to make the change now which can only at best be de- ferred. Once in a while there comes to an industry, as there may come to a man, a decision wherein on one side are aligned wisdom and honesty and on the other side an intrenched custom to break with which is costly. It may cost the re-organization of a particular business to put through the wise and honest program, even assuming that the management is capable of execut- ing it. may die Market fluctuations and the desire to reach out at times for more eggs will lead, as heretofore, to buyng round lots at mark. The case-count buyer is a free lance who will not down com- pletely, and it is as well, perhaps, that he does not down. Men meet the moral issue in many ways. They may do it by having regard always for in- dividual cases. They make it right when they can pay a higher net price and show a profit. But the industry is fast becoming too large and the steady buyer better fortified by per- manent outlets to chance a bold move based solely on prospective advances in the market. In the long run trade will rely on profits which are safe- guarded by accurate appraisement of value based on grade. Safety first favors all possible reduc- tion of hazard. It employs science in business and develops men of saving habits. It will suggest the need for better physical equipment which comes naturally along with permanency in MICHIGAN TRADESMAN 21 business. So long as packers operate with temporary or inadequate facili- ties they will buy in a manner to get in and get out quickly. When they adopt a.method of buying that makes a partner of the farmer the desire for better facilities can be gratified, and, if the facilities are needed, the cost of them will be written off with profit where the business is permanently es- tablished. The packer whose volume is not sufficient to ship carlots during the summer is at a disadvantage in de- veloping permanent outlets for eggs. This packer must rely on a connec- tion to whom he can ship less carlots for quite a portion of the season or else depend on products other than eggs to make tonnage. If the rail- roads could make tonnage for him with shipments from other packers and without undue exposure of his eggs, this packer could ship continuously to a distant market. In other words, he could develop permanent outlets for his eggs without reference to other products and would tend to become an egg specialist. Certain railroads have considerable less carlot egg tonnage. The old, open-platform method of transferring eggs at consolidation and distribution points is still in use on most, if not all, of them. These transfer points where eggs are handled in considerable vol- ume are not so numerous that it would create a financial problem for the roads to provide insulated and partial- ly cooled sheds for the better protec- tion of a delicate product like eggs (Continued on Page 31) Made and Guaranteed by THE BEST FOOD, INC. Who make the Famous Nucoa. We have a real live sales propo- sition that will put GOLD MEDAL over BIG. Write us or see our Salesmen. I. VAN WESTENBRUGGE DISTRIBUTOR Grand Rapids Muskegon w&2k--\ Polar Bear Flour A MONEY MAKER Can Always be sold at a profit. Quality in the Bag Brings Repeat orders. ~ FLOUR ~ “Te N NGO? J. W. HARVEY & SON, c ANEW ERA MIL fe — — aoe + ABlbsporar sears oll BN sh aa You Make Watson-Higgins Milling Co. Satisfied Customers GRAND RAPIDS, MICH. when you sell ““SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Genuine Buckwheat Flour Graham and Corn Meal Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Western Michigan’s Largest Feed Distributors. SUS FULOPE POULTRY FEEDS SCRATCH GRAINS GROWING MASH CHICK STARTER COARSE CHICK FINE CHICK DRY MASH STEEL CUT OATS ROLLED OATS OYSTER SHELLS GET OUR PRICES KENT STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK holesale Grocers. . . General Warehousing ant Distributin 8 TOT COTS ere PUTEDUDEEUGRCUUTEUUDEGHECEECDOOCCCCECDCPECEGU EP EE ETE CECE ds quotations. 25-35 Campau Ave., N. W. For the Wholesale Trade FIELD AND GRASS SEEDS Clover, Timothy, Alsike, Sweet Clover, Alfalfa, Soy Beans, Sudan Grass, Dwarf Essex Rape, MISCELLANEOUS GRASSES. PACKETS—GARDEN SEEDS—B8ULK Quality and Service Counts The season being backward it is most essential to render quick service and deliver the best quality. ALFRED J. BROWN SEED CO. We do both. Write for our Grand Rapids, Mich. Nature’s Spring Tonic Eat Plenty of Fresh Fruit and Green Vegetables Every Day ) The Vinkemulder Company GRAND RAPIDS, MICHIGAN 22 MICHIGAN TRADESMAN — — — — = — aa ASSN - — = => S = = N =| —af a ns, SA q ae Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice Preside Seott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Indifferent Dealer Loses Sales in Aluminum Ware. Written for the Tradesman Do you know, it seems to be the hardest thing in the buy aluminum ware? I believe in aluminum. I am con- vinced in my heart of hearts that it is the coming thing. For strong willed housewives, who have the determina- tion to buy in the face of difficulties, it has already come. But I find it hard to buy—particuiarly, to buy just what I want. This is a narrative of actual experi- ence. In writing it down I am not adding or taking away a single fact. So far as my very good memory can guide me, the conversations are quoted verbatim. Grace began it. For five or six years she had been worrying along with granite and porcelain, and at the end of that time found that her kitchen equipment, repeatedly renewed, must be replaced in its entirety. “Buy new stuff,’ I advised. Grace rejoined: world to “T want aluminum, and nothing but aluminum. It lasts forever, and it never chips, stains or rusts.” Then I judged that she, too, had been reading a certain lime of alum- inum advertising. We both agreed, on the spot, aluminum was the only thing. More than that, the idea was vague- ly forming of an entire aluminum kitchen. We weren't able to buy it all at once. In that we were situated much as most American families of moderate means are situated. But, re- placing the old granite ware with only, piece by piece, we would in a short time have aluminum throughout; and thereafter, with no further call for replacements, we could go on adding new pieces until we had an equipment far better than was pos- sible with the cheaper but less endur- ing graniteware. that aluminum Our immediate need was for a sauce pan. I made the purchase, casually, at the nearest hardware store. The pan cost 85 cents. To my careless inspec- tion it appeared unduly thin. Never- theless, Mr. Blank J. So-and-So’s clerk assured me it would wear forever. The aluminum pan cer- it cleaned I bought. did not stain inside, there was noth- tainly more readily outside, ing to chip. But one day it burnt the apole s2-c> By that time I had encountered half a dozen more of those ubiquitous aluminum advertisements, I had writ- ten away for literature, and I knew that the right kind of aluminum pan did not burn the apple sauce or any- thing else, and did not leave a black blotch inside as a memento of the burning. I looked on my pan for the trade mark. It wasn’t there. The aluminum people had done more than send me iiterature. They had offered a sample sauce pan for 40 cents. That looked good to me. So did the sauce pan when it came. By the same mail a letter telling all about the sauce pan, and the other goods; and it had this postscript: “Our line is handled in Carisford by Mr. Blank J. So-and-So.” Why then, had Mr. Blank J. So-and- So, when he could have sold me a reputable line of aluminum, sold me instead a variety that was apparently wearing out? Grace re-echoed that question. How to sell aluminum—not! Next time she was down town Grace dropped into Blank J. So-and- Her old kettle was wear- ing out; she was eager to replace it with an aluminum article regarding which her sister had written, a com- bination double boiler and tea kettle. The cost was approximately $5 and she was ready and willing to pay the price in cold, hard cash. “We haven’t any double said Blank J. So-and-So. She explained that she wanted the combination boiler and kettle. He didn’t seem able to get through his head what the article was. He had one kettle in stock—a small kettle, too small for us. More than that, when Grace examined it closely she failed to find the desired trade mark.” “Haven't you a ‘“—” kettle?’ she questioned. “Oh, we have some ‘—’ goods,” re- joined Mr. So-and-So, airily, “and some (mentioning another good line) and this kettle—I don't know just what make this is. Maybe it is Swiss.” “Well, could you order the combina- tion kettle and double boiler for me?” “T don’t know that it could be got,” Mr. So-and-So was very discouraging. “But this tea-kettle—” “Well, I have a sauce pan that could be used for the inside part of the double boiler, if I could get a tea- kettle that it would fit into. If I give you the measurement of the sauce pan, could you tell me if there is a kettle made that it would fit?” So’s store. boilers,” “T s’pose so,’ philosophized the mer- chant. She gave him circumference meas- urement a few days later. Mr. So-and- So pondered dully; then he said: “You ought to give the size across.” That was all he had to suggest. A poor arithmetician given the circum- ferenece could have figured the diameter. Anyway, he didn’t think he had anything to fit. I don’t like to criticise any mer- chant. The merchant has cranks A SIZE AND STYLE To Fit Your Business SALES SERVICE ECKSERG AUTO COMPANY | 310 IONIA AVE., NW. \ March 26, 1924 enough to deal with as it is. But I’ve been studying good merchandising and bad merchandising for years. The man who sells me coffee is the best merchant in Carisford. He can tell Motor Trucks Foster, Stevens & Co. WHOLESALE HARDWARE ieee 157- 159 Monroe es - GRAND - RAPIDS ~ 151-161 Louis Ave., N. W. MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Exclusive Jobbers of Shelf Hardware, Sporting Goods and FISHING TACKLE 1ONIA AVE., S. W. 501-511 THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes GRAND RAPIDS, MICHIGAN Install your Kept awake by rattling windows Keep the Cold, Soot and Dust Out “AMERICAN WINDUSTITE” Weather Strips and save on your coal bills, make house-cleaning easier, from your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, AMERICAN METAL WEATHER STRIP CO. Citz. Telephone 51-916 all-metal get more comfort heating plant and _ protect your Dirt-proof, Leak-proof and Rattle-proof Made and Installed Only by 144 Division Ave., North Grand Rapids, Mich. March 26, 1924 me how the coffee is made, he knows the best way to grind it, he puts in the best equipment for the work, he can tell just how long to boil it and in just what sort of kettle. And I know that if he were a hardware deal- er and handled aluminum, he’d: sell it instead of waiting for it to be bought. For instance, he’d stock aluminum, and the best aluminum at that. When the manufacturers sent him a prospec- tive customer—as the “—” people sent Grace to Blank J. So-and-So—he’d take an interest in her. He’d show the “—’ goods; he’d know all there was to know about them; and if he hadn’t “in stock the exact article she wanted he'd get the manufacturer’s catalog, look up the article, tell her the sizes and prices, and finally say: him otdering. that for you right now, and the minute it comes in I’ll send it up to the house for you.” dollars’ worth surely worth a two cent stamp anda few minutes of courteous attention. Blank J. So-and-So, however, had nothing save discouragement to offer. So, Grace has fitted her aluminum sauce pan into the sound bottom of the old granite double-boiler and is using that. Not that she wants it, but that she can’t seem to get what she does want. The man who knew the line. What was the natural result? Next time I had occasion to buy aluminum I went to another hardware store. I Five of business is didn’t expect to get “—” but I did expect to get attention. I wanted a couple of three quart pails. I doubt if they can be got in aluminum, but Grace specifically said: “Get something in aluminum with a handle and a top. I want aluminum if you can get it.” This merchant had aluminum. He showed me the assortment, but there was nothing with cover and handle that would serve. I looked for trade marks. “T don’t like to buy aluminum that the makers are afraid to put their name on,” I explained. “It seems to me it must be too thin, or poor stuff. There’s one make I have tried that is thor- oughly good—” “_” he said, quickly. I decided that if any man was quali- fied to speak without prejudice it was the man who did not handle “—.” He was a nice chap, and I’d have bought any trade marked aluminum pail he offered. As it was, he had nothing in aluminum; so I bought two granite pails for, I think, ninety cents. Blank J. So-and-So would have sold me that granite ware if he hadn’t frozen us out by his entire in- difference to my wife’s keen interest in aluminum. Right here, a peculiar circumstance comes back. We live in a natural gas town town where the gas, universally used for cooking, is impregnated with sulphurated hydrogen. The sulphur- atted hydrogen devours copper boilers, eats ordinary kettles alive, blackens the bottomsof all sorts of dishes with which the flame comes in contact. Yet it can’t bite into aluminum, and, where aluminum is used, the black deposit washes off in a trice. “What a town to push aluminum!” a MICHIGAN TRADESMAN exclaimed the man who knows the possibilities. Yet since the gas came in I’ve seen just one window display of aluminum; and there wasn’t a show card, there wasn’t a price card, and, above all, there wasn’t a hint of what the alum- inum ware would do to solve the gas problem which daily perplexed and puzzled a thousand housewives. Do merchants shut their eyes to op- portunity? To go back to the starting point. In the first instance Grace and I decided to equip our kitchen with aluminum, piece by piece. Our de- mand would have meant sales amount- ing to anywhere from $3 to $5 a month until the kitchen was fully equipped; and those sales would continue as long as new aluminum equipment was de- signed. This demand was created for Mr. Blank J. So-and-So by the “—” advertising; and the “—” people ex- cept for furnishing a sample sauce pan at less than cost, thrust the busi- ness right into Blank J. So-and-So’s hands. Nor are we an isolated instance of this sort of demand. In our little town there are dozens of families similarly situated. They have wearied of constantly renewing; they want stuff that will last; and they’re willing, as we are, to pay the price. Nor need the retailer protest of hard times. It is no. use saying: Richt now we dare not talk quality and high prices to our customers.’ [ can answer that, right now, the talk that will catch me, and hundreds and (Continued on Page 30) Plumbers’ Calking TOOLS H. T. BALDWIN 1028 Fairmount St., S. E. Citz. 26388 REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 ¢or Grocery Stores No. 64 for Meat Markets No. 75 for Florist Shops ficCRAY REFRIGERATOR CO. 2444 Lake St., Kendallville, ina. 23 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. Brick Co. Grand Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173 Bell Main 173 INDIA TIRES HUDSON TIRE COMPANY Distributors 16 North Commerce Avenue Phone 67751 GRAND RAPIDS, MICH. SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily in- stalled. Plans and_ instruc- tions sent with each elevator. Write stating requirements, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, O. Signs of the Times Are Electric Signs’ Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 4% BARLOW BROS. Grand Rapids, Mich. Ask about our way BOND SIX SNAPPY COLORS and WHITE MEETS THE NEEDS OF THE HOUR alamazco Vegetable Parchment Co, Kel sien °° Mich. The Old Reliable 02pm West Michig? and economy. 1 Ionia Ave. in G. R. New System Dentists We've taken pain and high price out of Dentistry and substituted comfort After all, there’s no place like the New System. Just a Step South of Monroe Ave. One Flight Up; Write for Information. Because We Like To Sell GIBSON REFRIGERATORS They are built in a Michigan town, by Michigan men, with Michigan lumber, and Jast but not least—they give complete satisfaction to the user. See Them On Our Floor Grand Rapids Store Fixture Co. Jobbers for Western Michigan March 26, 1924 24 MICHIGAN TRADESMAN a mies A MORTON HOTEL E F vs 3 as = Zw z $ = = = = y Zz When in Grand Rapids you are cordially invited to Visit, Dine or Dance in (. J 1 Piet eG we S 7 Q Wit ae i RY: zi é “OSS Sea AT Rea LAKLA NUCL CHLUg é le a ‘oO <= =< = 8 = 3 = LF . A ae » a Simplified American Plan Meals For Country Hotels. Chicago, March 25—Here you have a list of menus submitted for the sim- plified American plan meal, at the St. Joseph meeting: Preserve it for fu- ture guidance, as it will save you dol- lars. It is now used in one of the most popular Michigan hotels, and quite frequently favorably commented on by commercial men: Breakfast bill, leading list is not changed except that a change is made in cooked cereal and waffles are substituted for griddle cakes: Grape fruit, Baked Apples, Stewed Prunes Prepared Cereals, Cooked Cereals Bacon, Country Sausage, Eggs any style Toast, as ordered Griddle Cakes, Maple Syrup Coffee Tea Postum Milk Monday Dinner Chicken Broth, with Rice Young Onions Celery Roast Sugar Cured Ham, Candied Sweet Potatoes Mashed and Steamed Potatoes Stewed Tomatoes Cold Slaw Apple Pie Cheese Beverages Supper Corn Relish -Dill Pickles Porterhouse steak, with or without Onions O’Brien and Baked Potatoes Tea Biscuits, with Honey Sauce & Cake Toast Tuesday Dinner. Cream of Tomato Soup Fried Chicken, Cream Gravy Mashed and Steamed Potatoes Creamed Onions Head Lettuce, French Dressing Cherry Pie Supper Young Onions Cottage Cheese Pork Chops Corned Beef Hash American Fried and Baked Potatoes Fried Cornmeal Mush, with Syrup, Toast as ordered Ice Cream and Cake Wednesday Dinner Olives Pickles Roast Short Ribs of Beef 3rown and Steamed Potatoes, Mashed Ruta Bagas Buttered Beets Sweet Corn Cold Slaw Orange Shortcake, Whipped Cream Supper Tomato Relish Cottage Cheese Calves Liver and Bacon Cold Meats French Fried and Baked Potatoes Sliced Bermuda Onions Muffins Toast Sliced Bananas and Cake Thursday Dinner Cream of Tomato Soup Celery Olives Chicken Friccasee, with Biscuits Potatoes au Gratin Wax Beans 3uttered Beets Cabbage Salad Mince Pie Cheese Supper Horse Radish Dill Pickles Fried Pork Spare Ribs Cold Meats Potato Cakes Baked Potatoes Apple Salad, Mayonaise Dressing Tea Biscuits, with Honey Pineapple Meringue with Cake Friday Dinner : Corn Soup Pickles : Creamed Codfish on Toast New England Boiled Dinner with Vegetables Young Onions Peach Shorteake, Whipped Cream Olives Supper : Cottage Cheese Plain Omelet Porterhouse Steaw Baked and Hashed Brown Potatoes Johnny Cake Toast Sauce and Cake Corn Relish Saturday Dinner Bean Soup Sliced Onions Olives Prime Roast Beef Steamed and Mashed Potatoes Creamed Carrots Succotash Cabbage Salad Apple Pie Cheese Supper Oyster Stew Dill Pickles Ham and Eggs Creamed Chipped Beef on Toast Sliced Onions Gingerbread Toast Sauce and Cake : Sunday Dinner Cream of Asparagus Soup Celery Olives Roast Chicken with Stuffing Cranberry Sauce Mashed Potatoes, teamed Sweet Potatoes Harly June Peas Head Lettuce, with Dressing Fruit Shortcake, whipped cream Breads, preferably home-made, such as Boston brown, rye, whole wheat and white should be served alternately. If your trade consists largely of commercial men who have certain set days for visiting at your hotel, shift your bills of fare, so that they will not see the same one staring them in the face on every visit. Your guests like a change in their rations, and frequently you will hear them protest against the sameness of the meals. Only by serving a simple meal can you obviate this. An article of food very much rel- ished by commercial men, is Finnan Haddie. It is easily prepared in a few moments and ought to be served often. Also a good article of corned beef hash, especially for supper. In a prominent Chicago cafe I was advised the other day that their sale of this article was greater than any other ex- cept steaks. To be in demand it must be made right. : With present day parcels post facil- ities the city market is practically brought to the door of the country hotel operator. If he will get in touch with Chicago and Detroit dealers in hotel supplies, he can buy economically in a small way and make his menus look tasty. Don’t try to copy after the big fel- low, except in business service. No- body expects or wants you to compete with him in variety. In your own home you serve the simple meal and your friends like it. Why should they not prefer it in the hotel? Frank S. Verbeck. —_—__o-2 ——_ Speaking of Banks. A group of men were sitting about the big air-tight ‘heater in the general merchandise store of Grandpa Hibbs. Haze Lynn elevated his feet and spat into the coal scuttle as he volunteered this bit of information: “Guess Si Slater’s bank is in pretty bad condi- tion—'bout to fail.” “How so?” enquired Grandpa paus- ing in the distribution of the mail. “Wal,” said Haze, “I seen a check Frank Bovee wrote for $2. It was returned, marked ‘No funds.’ Now a bank that ain’t able to cash a check for $2 must be pretty nigh busted.” “That’s so,” agreed the rest of the loafers. —___* +o —— When hiring, do your best to get a living wage. Then make it your busi- ness to live on that until you can win an increase, this new and Beautiful Center of Hospitality. At Rates from $2.50 W. Cc. KEELEY, Managing Director. 400 Rooms—400 Baths Menus in English The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. With Bath $2.50 and up. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away HOTEL BROWNING GRAND RAPIDS 150 Fireproof Rooms Rooms, duplex bath, $2 Private Bath, $2.50, $3 Never higher Turkish Baths Excellent Cuisine WHEN KALAMAZOO Stop at the Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. HOTEL WILLARD Detroit’s Largest Bachelor Hotel Henry Street Attractive Weekly Rates Cafeteria and Dining Room Open 6 A. M. to 1 A. M. SPECIAL DINNERS—75 Cents EARL P. RUDD, Mgr. Detroit, Mich. The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company GEORGE L. CROCKER, Manager Western Hotel BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. able. WILL F. JENKINS, Manager. Rates reason- Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon cae Michigan Columbia Hotel KALAMAZOO Good Place To Tie To Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. CODY HOTEL GRANG RAPIDS $1.50 up without bath RATES { $2.50 up with bath CAFETERIA IN CONNECTION Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHiGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN LIVINGSTON HOTEL Largest Hotel Rooms in Grand Rapids Centrally Located GRAND RAPIDS, MICHIGAN HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. — March 26, 1924 Pleasant Memories Which Center Around the Hotel Sherman. Chicago, March 24—Every day at the mystic hour of 12:45 p. m., the administrative heads of the various de- partments of a most wonderful car- avansary, meet at a table in the Italian room ot the Hotel Sherman. At the head of the table will be found “Chief” Miles Wilkenson, chief emzineer, who has in his connection with the Byfield interests superintend- ed the construction of the famous White City, the Sherman, Fort Dear- born and Ambassador Hotels, and who will be responsible for the planning and proposed construction of the ad- dition of 700 rooms to the Hotel Sher- man, to be started this spring, which will make it the largest hotel in Chi- cago. I am not speaking particularly of the Hotel Sherman, but the individ- uals who are responsible for its great- ness, and when one meets Miles Wil- kinson, a most wonderful booster for the Patterson autocar, and remembers that forty years ago he was a member of the volunteer fire department of Muskegon, and for twenty-one years has been of the Hotel Sherman oper- ating force, it is but to respect him and the enthusiasm he displays in tell- ing of his pioneer efforts in Michigan. I am speaking, however, of a cer- tain occasion when I had the pleasure of participating as the guest of honor at one of these noon-day gastronomic contests; at which time “Chief” Wil- kinson served a 35 pound rainbow trout presented to him by Captain Stofflebeam, of the steamship Alabama, Goodrich fleet. On this occasion I had the extreme honor of meeting up with A. E. Fuma- gally, maitre de hotel, formerly with the Hotel Knickerbocker, New York; “Dean” Michael. O’Brien, connected with Chicago hotel interests for fifty years, who in collaboration with Er- nest Reul, preside over the destinies of the Hotel Sherman as assistant managers, and not the least of all Harry Schwartz, in charge of the valet service of this institution. Paul Perreau, general representative of Weber & Co., New York, largest purveyors of hotel delicacies in the world, and who enjoys the acquaint- ance of the stewards of every large hotel in the United States, was one of the party, and did not in any particle detract from the enjoyment of the oc- casion. “Chief”? Wilkinson, whose love for Michigan generally and Muskegon particularly has never waned, loves to talk about the Wolverine State and particularly about the fishing contests i.e has indulged in over there. Some- times I have thought he allows his enthusiasm in the relation of his fish stories to become somewht removed from reason, but you must respect the sacredness of “confessions.” For in- stance, his magnificent pre-thought evolved the scheme of sprinkling angle worms on the thin ice of Mus- kegon lake, to be followed up by the harvesting of Blue Gills who came to the top at a supposed feast, only to be frozen in and become the victims of man’s. rapacity. His inventive genius is supreme, and there are al- ways a few newly formed acquaint- ances who repeat these narratives and place him on the same pedestal as Baron Munchausen. One’s cup of happiness must be filled to the very brim who has been fortunate enough to happen in at one of these luncheons and hear the sug- gestions made and the experiences re- lated. Ernie Reul is a product of the hotel Occidental Muskegon, and known to every member of the Michigan State Hotel Association. Some years ago this Association by a rising vote made him and he is still the only honorary member of that body. His duties con- sist of meeting the arriving and speed- MICHIGAN TRADESMAN ing the parting guests at Hotel Sher- man and he specializes on Michigan- ders. He is also stakeholder in an auto performance between Chief Wil- kinson, with his Patterson and Maitre Fumagally with his Nash, in which a round trip from sunrise to sunset, be- tween the Hotel Sherman, Chicago, and Hotel Occidental, Muskegon, is to be staged next month, the loser to forfeit his car to the winner. I almost forgot to mention the luncheon. I will not reproduce the menu here, but one may be thankful not to be responsible for the check. Frank S. Verbeck. —_»++—___ Further Details of the Jackson Con- vention. Lansing, March 25—From now until the first week of May our bulletins will feature the Jackson convention. We want all of our members to attend. Jackson is a geographical center for the South half of the Lower Peninsula and for those members who reside in the North a trip to market to Chicago. or Detroit could be combined with a trip to Jackson, thereby accomplishing a double purpose. Announcements during the month of April will be frequent. Read carefully each announcement. This being our annual convention, there will be an election of officers and directors. A nominating committee, composed of M. I. Jacobson, Harry Woodward and John Richey, has been appointed by our President, Mr. Toel- ler. Members of this committee are located conveniently near to Battle Creek, so they can meet without too much loss of time and traveling ex- pense. The nominations made by them will be issued in a bulletin in the near future. Those of our members w“0 have recommendations to make to the nominating committee will please com- municate with Mr. Jacobson, at Jack- son, at once so that your wishes may receive their. consideration. A good sized committe has been ap- pointed to assist the chairman, L. G. Cook, in his work on the standardiza- tion of store forms. A notice will be sent to the members of this committee to meet with Mr. Cook early in the forenoon of the first day, May 6, so that in the arrangement of the exhibit and work pertaining thereto his as- sociates may have a part in giving ad- vice and assistance. Not many men from outside have been engaged for our program. We have learned that our members prefer to listen to some of our own merchants rather than to have “hot air artists” imported from outside. We do not believe that we snould go to an ex- ‘treme in this respect but agree to it in the main. On our program will be a practical address by E. S. Kinnear, of Marion, Ind., President of the Indiana Retail Dry Goods Association, whose Lan- sing store is a member of our organ- ization. Mr. Kinnear is a hard headed practical man and will tell you some things about retailing that will be worth hearing. Martin S. Smith, of the Sterling- Smith Co., Battle Creek, will discuss the question of the Standardized Sizes of Garments. Our office has been pro- curing for Mr. Smith the schedules of sizes used by manufacturers of dif- ferent kinds of garments. These re- marks by Mr. Smith will be of an in- tensely practical nature and will ap- peal to our merchants. James H. Howell, of Lewis, Coe & Howell, of Adrian, will lead in a dis- cussion on the subject “Co-operation of Retailers and Wholesalers.” He will be followed in this discussion by a representative of A. Krolik & Co., of Detroit, and Burnham, Stoepel & Co., also of Detroit. This discussion alone will be worth the cost of attending the convention. A sales demonstration will be put on by Carson, Pirie, Scott & Co., of - Chicago. “The Legal Status of Itinerant Mer- chants, Peddlers, etc,” by A. K. Frand- sen, of Hastings, using the pamphlet just published by the State authorities on this subject, will put our merchants in line to accomplish something on this very troublesome question. Qur Vice-President, F. E. Mills, of Lansing, will give some practical ideas in an informal address entitled ‘“Retail- ers’ Helps.” Come prepared to ask him questions and take part in the discussion. The address by President P. C. Voel- ker, of Olivet College, was mentioned in our last bulletin. This will be a twenty minute talk in the evening on “Co-operation” and if any of you think that a college president cannot give you some practical ideas that will set you to thinking, just come and have your minds disabused. We have heard Dr. Voelker several times and can certify confidently that he is one of the best in the country. In a later bulletin we will tell you about some high class men from out- side who will give spice and variety to the program. We will also tell you about the entertainment being pro- vided by a committee composed of Fred Ingram, Lee Cook, Mose Jacob- son, John Lourim, Paul Schwartz, and other Jackson men. They will look out for theater tickets for your wives; and for entertainment stunts to get your minds off from the hard serious problems for a minute or two. Don’t lose sight of the fact that this is go- ing to be a real convention. Watch out for our advertising announcements and incidentally those who have not paid their dues get busy and let Uncle Sam bring a check to us. Jason E. Hammond, Mgr. Mich. Retail Dry Goods Ass'n. >> Gabby Gleanings From Grand Rapids. Grand Rapids, March 25—William Judson and wife are expected to re- turn from Florida to-day. Elizabeth S. Verbeck, proprietor of the Verbeck Tavern, at Pentwater, will re-open her hotel March 30. O. A. Fanckboner has purchased the drug stock of the Hessey Drug Co., 801 Madison avenue, and will de- vote his entire time to the ‘business. Mr. Fanckboner has a long and en- viable record as a skillful pharmacist and successful merchandiser. —_+~-~ Late Trade Changes in Michigan. Vicksburg—The Lee Paper Co. has increased its capital stock from $1,- 000,000 to $800,000 and 5,000 shares no par value. Detroit—The Solid-Back Brush Ma- chinery Co., 640 Leland street, has been incorporated with an authorized capital stock of $50,000, of which amount $3,500 has been subscribed and $1,400 paid in in cash. Detroit—The International Smelting & Refining Co., 2511 Hilliger avenue, has been incorporated with an author- ized capital stock of $3,000, all of which has been subscribed and paid in, $2,000 in cash and $1,000 in prop- erty. Detroit—The Oilking Burner Sales Corporation, 1018 Penobscot building, has been incorporated with an author- ized capital stock of $25,000 common and $10,000 preferred, of which amount $4,500 has been subscribed and paid in in cash. Detroit—The Cadillac Bedding Co., 260 High street, East, has been in- corporated to manufacture and sell mattresses, bedding goods, etc., with an authorized capital stock of $60,000, $15,000 of which has been subscribed and paid in in cash. Detroit—The Detroit Eastern Sales Co., 1834 East Grand boulevard, has been incorporated to deal in autos, 25 auto accessories, parts, etc., with an authorized capital stock of $10,000, $3,000 of which has ‘been subscribed and paid in in property. Detroit—The Shanghai Trading Co., 649 Washington Arcade building, has been incorporated to import and sell articles of Chinese and Japanese man- ufacture and character, with an au- thorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Lansing—Archibald M. Emery, 223 North Washington avenue, has merg- ed his office supplies, artists supplies, into a stock company under the style of the Emery-Pratt Co., with an author- ized capital stock of $50,000, $35,000 of which has been subscribed and paid in in cash. Grand Rapids—E. M. Holland merged his lumber business books, stationery, etc., business has mito a stock company under the style of E. M. Holland, Inc., 904 Grand Rapids Savings Bank building, with an au- thorized capital stock of $25,000 com- mon, $50,000 preferred and 1,500 shares at $1 per share, of which amount $50,- 000 and 1,500 has been scribed and paid in, $50,000 in and $1,500 in property. Northville—The American Bell & Foundry plant here has been sold to Parker & Genkins, of Howell, have organized a new company which Bell The Amer- ican Bell company for twenty years has been one of Northville’s leading industries, with Frank Harmon as president and manager; Charles Fil- kins, vice-president; Ray Bogart, sec- retary, and Frank Neal, treasurer. The new company will be capitalized at $40,000. Muskegon—Grocers and butchers of Greater Muskegon have perfected an organization to be known as the Greater Muskegon Grocers and Butch- One of the first ob- jectives is to obtain the 1925 conven- tion of the Michigan Retail Grocers’ Merchants’ shares sub- cash who probably will be known as the Foundry & Furnace Co. ers’ association. and General Association. A large delegation from here will at- tend this year’s convention, to be held at Grand Rapids, April 22 to 24. The Muskegon grocers have been pledged the co-operation of a large majority of the Grand Rapids delegates to the convention. Jackson—The Jackson Coal & Lum- ber Co., N. E. corner 10 mile road and Van Dyke street, has been incorpor- ated with an authorized capital stock of $90,000, all of which has been sub- scribed and paid in in property. Detroit—The Wolverine Motor Sales Coe:, 10457 Gratiot avenue, has been incorporated to deal in motor vehicles, parts, supplies, accessories, etc., with an authorized capital stock of $25,000 preferred and 25,000 shares at $1 per share, of which amount $1,000 and 2,400 shares has been subscribed and $1,000 paid in in cash, jj mMERTENS FiRE PROOF One half block £osf of the Union Station GRAND RAPIDS NICH 26 MICHIGAN TRADESMAN —— Qi i (a a) AG : “> DRUGGISTS | mand} SUNDRIES e = = = - on =~ = —— ~ ag —“— ~ = = — —_— Mich. State Pharmaceutical Ass’n. President—D. D. Alton, Fremont. Secretary—L. V. Middleton, Grand Rapids. Treasurer—A. A. De Kruif, Zeeland. Executive Committee—J. A. Skinner, Cedar Springs; J. H. Webster, Detroit; D. G. Look, Lowell; John G. Steketee, Grand Rapids; Ellis E. Faulkner, Mid- dleville; George H. Grommet, Detroit, ex-officio. Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President — Jacob C. Dykema, Grand Rapids. Secretary—H. H. Hoffman, Lansing. J. A. Skinner, Cedar Springs. Oscar W. Gorenflo, Detroit. Claude C. Jones, Battle Creek. Director of Drugs and Drug Stores— H. H. Hoffman, Lansing. Colored Trade Heavy Buyers of Toilet Articles. Every once in a while we are remind- ed of the importance of the colored population of our country as a user of medicinal remedies both for toilet pur- poses and to abate the ever prevalent “misery” which these folk are always talking about and are so vivid in their description of to the druggists who cater to their needs. We whistle when we read of the fortune that Mrs. C. J. Walker, the negro“laundress, acquired by catering simply to her own race with a line of standard preparations. She was several times a millionaire and the C. J. Walker Manufacturing Co., of Indianapolis, Ind., is a thoroughly modern, progressive medicine manu- facturer in every sense of the word. Miss Mae Walker Robinson married Noy. 24 to Dr. Gordon Henry was Jackson of Chicago at St. Phillips Protestant Episcopal church, New York City. Many of the famous Fifth avenue wedings pale into significance as the Jackson-Robinson jewels, gold, silks, satins and imported laces flash into display. Money and pains were not spared in making this event a page in colored history. 9,000 invitations were sent out, 1,000 to personal friends and 8,000 to Walker agents living in this and foreign countries. The bride’s traveling costume cost $300. Her trousseau ran into thousands of dol- lars on the same scale. The established by Mrs. Walker less than twenty years ago and from which she accumulated her for- tune was a success from the very start. She catered to the needs of her race. This unusual woman built at one time a mansion costing $250,000, which she declared was not undue extravagance for she intended that it be used some day as a negro institution, that negro money had bought it and that she wanted the villa to be a monument to convince members of her race of the wealth and business possibilities with- in the race to point to young negroes what a lone woman accomplished and to inspire them to do big things. In these days of prescriptions as business scarce as hen’s teeth the part that as- tonishes one upon entering the employ of a pharmacy in the negro district of any city is to note the quantity and quality of these highly prized by all druggists, little slips which bear the neighborhood negro physicians’ im- print and signature. Not only are there many of these but they are of the sort that makes the druggist glad that he is alive. They call mostly for officia! preparation and upon occasion as many as five are given by the doc- tor to one patient. Officials of Southern railroads are worried over the great exodus of negro population to Northern cities and are trying to induce white farmers to come South and take their places on Southern small farms. Our great Northern cities are filling up with this colored population and the districts where they settle seem prosperous enough. The druggists here are get- ting their share of the business which is good. Negroes use. quantities of drugs and medicines, perfumes and other drug store merchandise. Many of them seem to be born with a tre’ble mis’ry which they forget to seek a remedy for only on celebration days. Here is a chance for plenty of business if the druggist will go after it. As a whole the negroes who come into the drug store are very easy to please and easy to sell to. They have ready cash and want to buy things the druggist has to sell, especially per- fumes, pomades, essences and powders. They are particularly particular about their hair and pharmacies catering to this trade must stock the various ma- chines, metal combs and tackles which are designed to eradicate kinks. As before mentioned those under physi- cians’ caré come across with plenty of prescriptions while the less fortunate who are administering to their own ills call for much emulsion of cod liver oil and the palatable disguised preparation of the oil of cod livers. The patent medicine business of a drug store in the negro district is great. No doubt the reason for the big demand for cod liver oil preparations is the fact that these people originally transplanted from torrid Africa and late of the more or less hot Southern climate contract coughs and lung diseases in the North. When he arrives he needs medicine and with his good pay in pocket knows how to get it. In some pharmacies the credit of a black man is not the best. The aver- age druggist does not bother to look up his rating as it were and too >ften advises that he better run back for the cash. He usually has it and the amount ~ of the individual sale in question is not worth the risk of an angry customer. The word of a negro in most cases is good and he seems never to forget a confidence. Contrary to the maxim of my preceptor I would trust a negro as quick as I would a white man. One old negro who resided in a small country town practiced a modified voo- dooism and I had an opportunity to prepare many of his orders. , This all happened in the old pre-Volstead days — when “liquor was plenty.” Alcohol seemed the “priceless ingredient” of Dr. Barton’s materia medica. Gin was a favorite. Many a five dollar note has changed hands as the grey kinkly bearded old darky passed over a pint of gin with an ounce of blood root or Virginia snake root which has been dissolved and partly suspended in it. Another favorite of his was the now almost obsolete Prince’s pine or bitter wintergreen. This plant is stated to have been used by the North Ameri- can indians internally in scrofula and rheumatism and was subsequently a very popular remedy among the set- tlers of this country. He prescribed an infusion of boneset. Boneset tea was sure to bring about an active secretion of perspiration which would kill coughs, colds and consumption. Asafoetida may well be called the negro’s standby. They chew it and mix it in everything but their coffee. It is supposed to be helpful in all the ailments and iseases which their race is heir to. They place it in a cloth sacklet worn by a cord around the neck which wards away disease as a camphor bag is supposed to do to this day in many rural and foreign communities. Vaseline and turpentine is a favorite application in whooping cough and croup and it is also eaten on sugar for worms. All negroes believe they have worms now and then and must get rid of them. One of the many excuses presented by an old darky who re- quested a pint of alcohol after it was banned by law was that it was the only thing which was sure to cure his worms. Job’s tears are needed when infants are ill and ordinary diagnoses is not sure. Iodide of potash goes into most ne- gro physicians’ prescriptions and or- It clears the blood and works wonders where it’s hard to tell just what is causing the t’re’ble suff’rin’. Many clerks cannot get along with negro trade because they eternally say the wrong thing at the wrong time. Colored folk may be described as hav- ing a chip on their shoulder in many everyday cases. That is they won't stand for what appears to be “smarti- ness” and they oftimes interpret cor- dial address as this sort of thing. ders. Just what her mistress uses in the line of toilet preparations such as per- fumes, face powders, rouge, tooth paste, tales and creams, that is what the colored female trade demands. It is a great mistake to think that this is an open fertile field for reducing old stocks of unadvertised merchandise. Colored mothers want the best tooth paste for their children and the highest class soap that they can find. No mat- ter what the extent of their pocket- books or family larder the children March 26, 1924 must have just what the white folks have. The negro knows the value of real old time castor oil and seeks a dose whenever he needs it which is often. Citrate of magnesia also has a ready sale in the negro district. Castor oil must be made palatable for them with the addition of sarsaparilla syrup or some disguising agent from the ad- juvant bottle but once in awhile we meet the veteran who will gulp his po- tion down raw with apparent delight and pride at his feat. There are many first class negro physicians and in the colored sections of most cities there are specialists who are descended from slaves. Among the negro physicians in history was Quassi, a negro of Surinam, who lived more than a century ago. His reputa- tion was acquired by his miraculous results in the treatment of the malig- nant fevers of that country by a secret remedy which he was induced to dis- close to Rolander, a Swede for a valu- able consideration. Specimens were taken to Stockholm by this gentleman in the year 1756 and the medicine soon became popular in Europe. The name of this negro has been perpetuated in the generic title of the plant which is official. The modern colored doctor whom we meet is ever anxious to discover the latest manner and means of healing the sick and on the whole is a fruitful source of prescriptions. He uses of- ficial preparations and prescribes reme- dies which there is a fair profit in for the druggist. He resembles more of the old school of prescribers in this. In our larger cities there are many colored clerks both registered and without papers. They are first class druggists in their communities. Many white pharmacists employ a certain percentage of negro help in the several capacities from porter up and pharma- cist down. In every spot and place into which they fit they “know their work” as the saying goes. George N. Hoffman. ——_>---___ Blue Stands Out In Men’s Wear. The color “powder blue” is strongly featured in the novelty lines of men’s wear that are being offered. This shade has been accorded growing fav- or and is used for spring merchandise as well as for goods for next fall. Some clothing manufacturers have found it a leading seller in their spring suit lines, and next fall’s overcoatings and suitings run strongly to this shade. A few weeks back it was used in solid color or striped shirts with collars attached. Although some retailers fear that the call for them may be short-lived, others are taking them rather actively. In caps for next fall, also, the new shade is stressed, as it will match the overcoats. Neckwear manufacturers are likewise showing the color in their new lines, as are the makers of men’s fancy handker- chiefs, 2. ——__ The less you encourage people to accept credit when they might as weil pay cash, the less trouble you will have with your collections. —_2+-___. Before you take the profits out of your business to buy a new car, make sure the business doesn’t need those profits for its development. i= we pon rat ad a ny I is} seks i . Bais s eases. hz ce : + ’ + 13 green =>------- 2 75@3 00 Tron, Clg @1 35 the new boyish creations. more hats per person than is ordinarily Water, 18 deg. -. 8%@ Orange, Sweet... 4 50@4 75 ‘ ve i ini ; ; _ ~—s Water, 14 deg. -. 64@ 12 OGriganum, pure an ne @1 40 There is the opinion about the the case, particularly to young women. (Carponate ___ 20° @ 2 Ge eat 1 00@1 20 Myrrh @2 50 trade,” the bulletin goes on, “that the Hats are easily ruined by the ruthless Chloride (Gran.) 10 @ 20 pennyroyal ---. 3 00@3 25 Nux Vomica ___ @1 55 small hat will remain the premier mer- Way in which the younger women pull Balsams dy hid > a0 eee 90 Opium ---------- @3 50 chandising and style item throughout them on and off, which they do a great Corats om cae . ae} “ i aha 1 25@1 50 Opium, Camp. —_ @ 8 i : wey sanada) —— 5@ andalwo j , the entire Summer season, but this is deal oftener than if they had not bob- Fir (Oregon) “2. 65@100 | L --------- 160020 Soon @1 7 not to be so. The shingled and bobbed bed their hair and had to keep their Ze So q ue a pene hee 2 aes se hair cuts that are worn by so many coiffures in mind. The modern young == Spearmint ee 4 a4 25 ice women, young and old alike, imply the girl who wears a hat indoor is more : Barks a § w0@6 - eS : 1 : Cassia (ordinary) 25@ 30 ia 00@6 25 ead, red dry __ 15@15% small hat, but nature must be served. likely to be the exception than the Gassia (Saigon).. 50@ 60 ee a 50@ 85 a hie a Shade hats will be worn in the warmer rule.” Set “bewa) @ 45 ‘Turpentine, less 1.22@1 35 ead. white oil __ 15@15% Qe or Z Z 2 sme se- _—__s2-- > Wintergreen, i — weather for all that the small, close Vie castor co te be an . 25 ee 6 00@6 25 Ochre, yalow bE 6@ 3 fitting tricornes and cloches argue to. Gésvies Wintergreen, sweet __ Ochre, yellow less 2%@ _ 6 he contrary infrequent ‘buyer whose purchases are @ypeb @1 25 we see , 3 aca 15 Red Venet’n Am. 3%@ 7 : : : ei ee a intergreen, art__ 2 i oe er ee scarcely worth bothering about, may or a = Wormseed sce 9 00@9 25 - Venet’n Eng. 4@ 8 a eee OF Se : still have an important influence with Prickly Ash ___--- @ 30 Wormwood ---- 9 00@9 25 fu + 8 lge that the 1 > brim will be ad- Wilke tt. 9 46% edge that the large brim : a ‘hac ; ; : : : some others whose patronage you Ewtracta wie a a justable to the small head if crown and Said he oad i. rac bis ee 5%@ : : : would be glad to have. Eleorice 60@ 65 iL. H. P. Prep... 2 80@z 00 head size are made in proportion, and ase Licorice powd. _-__ 70@ 80 iuihcdia 35@ 40 Rogers Prep. -- 2 80@3 00 the clever designers are striving for If the physical machine back of your Ss Bichromate ------ 15@ 25 . . . ’ . . 2 j & 65 two sizes of shade hats—the pokes and © brain isn’t in good working order, you apnica 25@ 30 Be ao = sib cea > broz shrooms that will make may be sure your brain will not run Chamomile (Ger.) 385@ 40 Chlorate, gran’d 3@ 30 : pices ee - a fe y Chamomile Rom. 75 Chlorate, powd. Acetanalid —__ 42%@ 50 their appearance later in the season. without friction. : pea ron Rael a6 4. Co = Gums Cyanide -----~~-- 30@ 50 Alum. powd. and Acacia, Ist ____. 50@ 65 ledide 2. 4 46@4 62 eround 09@ 15 - Acacia, 2nd _----- 45@ 50 Permanganate -- 30@ 40 Bismuth, Subni- ‘Acacia, Sorts ___ 22@ 30 Prussiate, yellow 65@ 75 trate 2 3 92@4 12 Acacia, Powdered 35@ 40 FPrussiate, red -- | @100 Borax xtal or 0D Aloes (Barb Pow) 25@ 35 Sulphate -------- 35@ 40 powdered -__. 07@ 13 | Aloes (Cape Pow) 25@ 35 Cantharades, po. 2 00@3 00 | Aloes (Soe. Pow.) 65@ 70 Calome) 1 59@1 79 | Asafoetida —-_--- 65@ 75 Roots Capsicum, pow’d 48@ 55 WOW. 22 1 00@1 25 5@ 30 Carming 00@6 60 Camphor __.._- 1 20@1 30 Alkanet --.----- aoe Cassia. Buds ___. ‘ 25@ 30 @usiac @ 60 Blood, powdered_ 35@ 40 @iaves = 50@ 55 Guaiac, powd .. @ 75 calamus -------- 35@ 60 Chalk Prepared. 14@ 16 Weipo 2 @ $5 Elecampane, pwd 25@ 30 Choloroform —_---- 57 67 Kino, powdered. @ 90 Gentian, powd.__ 20@ 30 Chioral Hydrate 1 35@1 85 Myrrh eee @ 30 Ginger, African, — Cocaine ______ 60 “oo 25 Myrrh, powdered @ 90 powdered ----- 25@ 30 Cocoa Butter —_-- 55@ Opium, powd. 15 15@15 42 Ginger, Jamaica 60@ 65 Corks, list, less 40@50% Opium, gran. 15 15@15 42 Ginger, Jamaica, ee Copperas 2%@ 10 Shellac - 2) Soe 60 powdered ---- 42@ 50 Copperas, Powd 4@ 10 Shellng Bleached 1 00@1 10 Goldenseal, pow. 5 50@6 00 Corrosive Sublm 1 28@1 49 Tragacanth, pow. @175 Ipecac, powd. __ @37%5 Cream Tartar -.__ 33@ 40 Tragacanth __. 1 75@2 25 licorice --—----.- 35@ 40 Cuttle bone ~--_-- 40@ 50 ‘Tur entine ___- @ 25 Licorice, powd. 20@ 30 YDextrine —-_-_--_- 5@ 15 oe Orris, powdered 30@ 40 Dover’s Powder 3 50@4 00 Insecticides Poke, powdered 30@ 35 Bmery, All Nos. 10@ 15 Arsenic _. ~ 20 @ 30 Rhubarb, powd. 85@100 Emery, Powdered 8@ 10 Blue Vitriol, bbl. @ 07 osinwood, powd.. @ 40 Epsom Salts, bbls. @ 3 Blue Vitriol, less 8%@ 15 Sarsaparilla, Hond. _ Epsom Salts, less 3%4@ 10 Bordeaux Mix Dry 14@ 29 ground _--__-_. @1 00 Ergot, powdered —_ tee 75 i Thi Sarsaparilla Mexican, Hiake White 20 eo Hellebore, White : ard atl powdered Se 20@ 30 ground ---------- E 60 Formaldehyde, 1b ke 30 yf Insect Powder _. 70@ 90 Sauills ---------- 35@ & Gentine 25@1 50 & WU 7 | I Y r l ‘ gy Lead Arsenate Po. 26@ 35 Sauills, powdered 60@ 170 Glassware, less 35%, AND NO ? Lime and Sulphur Tumeric, powd. 17@ 25 Glassware, full case 60% . ne. 8%@ 24 Valerian, powd. 40@ 50 Glauber Salts, bbl. @03% Paris Green ___--- 32@ 48 Glauber Salts less 04@ Glue, Brown --.. 21@ 30 h Leaves Seeds Glue, Brown Grd 15@ 20 You would too, for all our customers are that have bought a. 1509160 , : Glue, white sas "49 35 . . wdered @1 75 So (aoe = ue, white gr 5 D New Fixtures. They bring them new and increased sales. ao — 25@ 30 Anige, powdered op Pi Glycerine seen 2%@ 40 ‘J; : i Sage, % loose --_ @ 40 es oe _ oa 2 3 8 It would also keep you smiling to see the beautiful line of =o wud” oe 35 Canary ——5-—--< 10@ 15 lodine “6 15@6 §5 i 95@ § : , does 5 AE edeform VG WILMARTH FIX TURES—the Real Fixtures—up-to-date Ppa ane <=) 30@ 35 as pees Me te og Peas, = Ss Fo muita 2 a 6 ok 1 oe B | per doz 17 70 Cherries, Ni eee, ee be | el Fancy Chocolates Quaker, 2 doz” —°" 1 80 AKING PO C , No. 2-3 00@3 une : 1 HUME oe , Arctic, WDERS herries, No. 2 60 Peas. No. 2, Ex 1 90@2 GROCER C Bitter 5 Ib. Boxe P Queen a = 1 35 a No. - a. aA E." Pa 2, Ex. Bie ” ROASTERS ssi Choe a ted 1 75 Chester a ee Queen Flake, 16 1 25 or No. 2 _- 3 00 Peas, "ee pane a MUSKEGON, MICE Milk Chocolate A. Dp 175 00 and 0000 _-------_- 4 25 ee re, ae | Ib. Keg 1 poate No. i, Sliced 1 40 Pumpkin, No. 3 1 35Q1 60 Poe oe aa 2 a 05 n Flak : . ic umpkin, N 1 ee 5 Roy al, sg = lb. keg 14 i No. i 1 _” Pimentos, %, a 60 COFFEE ROASTED “og 2 Guoe., ‘Dark™> 1 eo Dene yal, 6 oz., doz. —- Peach re See eet ee %, Ri Buk ; hoc., Light — Scotch, Royal 12 or oz. .. 2 70 Pp aches, 244 Cal. 3 00@3 7 Sw’t Potatc ; each .. 27 10 oo Chocolate Nut ight 185 Spli ~~. ..... : ’ . oe eS, ( cniae oo es plit lb. yellow _..__- 0S Royal, 6 | oz., doz... 5 20 a 10, Mich 5 50@6 50 Saurkraut, No No. 2% 1 60 cantie BIG Rolls _ 190 Split, yellow , ce Sees ; Marnee ho 31@33 Sol ences 08 cs oa ee Pineapple, 1, sled 1 20@3 9 eg iain aa. ne eee ; oz., doz. 1 25 ineapple, 2 sl. 25 Succotash, No 2 1 60@2 Capon 37 ee : Pp’ 3 10 ast ash, No. 36 yp) Be An rops _,, BLUING p esc . ~ el. : 162 = ee No.” =e 2 80 ie : = Mocha ___- a Ge a Tl aoe Sane Original a 2, = 3 2 oon Shinn, Abe = Tiel =4 Piahey 2 41 Acie sg “sd Fee 4 cues oer 11 ine mone 5 20: 5 i ee ee al pes al ’ cru. 13 00 oe No. 10__ : p49 40 McLaughlin’ 33% Seperice re ----- 20 Peaci Taploca condensed Pearl plums, No Sig 3 8003 78 Tomatoes, No. 2 1 3091 00 Vacuum in's Kept-Fresh —_Lozenge en ee a ums, N eae 7 » NO. 31 resh. . Always L , oz., 3 d any Ze ee? ee ge eget heat & a | acc toe me cent ae No. 2, bik 3 _ - 0. 10 6 50@7 00 a aro A. A. pe Etat 99 FLAVORING EXTRA Raspb’b, B o. 10 1400 B- TSUP. go * Motto He = 2 CTS | 3 dz. lbc, dz. 12 No ok nut, Small - re ee oe a ene ee eee S ootlee Extract alk Lodangee P ' __-_ 6 60 Libby, sf es Frank’: See 2 Hard BR ibby, 8 —- 228 ank’s --- 12 Goods. i 9 eee es CANNED a wa co 16 er a Oe me SoS sie of —, 24-2 — oe Ch’der, on ee 1 235 Paramount 248g 1 75 1 Ib. - 10% Anise Horehound dps. 20 20 ilisb =-=> am Ch., N aramount, —— 1 S area SRA eg nce; 268 Sie Seamed, Now tt ab egg sa ONDENSED MILK | Horehound’ Tai —z uake = s, Min 7 iders, "ox. -- 00 : OZ. —--__ ablets __ eceer Sag oe 439 6 Finnan aadaie, ing as fe Sniders, ie a paces 85 Leader, 4 doz. —-_---- 7 . Cough == Ralston Brangc sane ee ean Ne 4 2 oe? — ie MILK COMPOU : comes gh Drops Bxs. n Branzos ---- ; addie, No. 1 2 75 ies H ND mith Bros. ---------- 1 30 Ralston Food, large —- [ aa Flakes, small _- ‘= . CHILI SAUC = a a a ta Saxon Wh -. 360 Cod Fish Cak 5 Snider, 16 E. e, Baby, 8 60 “ig eat Food -. 3 85 Cove Oysters * vs oz. : > Sniders 8 - 8 85 — Tall, or : 19 Cu Package Goods : 20 ___ % ounce Vanilla obster, No. "495 Lilly Valley, 8 oz. _- 2 35 arolene, Bab z. 4 00 mery Marsh 65 ..1¥, — 165 Shri : . %, Star 3 L ey, 8 oz. Y ------ 3 4 oz. pk mallows 2 eee eee 2 Sere, ti 1, wet 2 10@2 as illy Valley, 14 oz. __ 2 10 EVAPO ” 4 oz. por 12s, cart. 105 2 . --2% ounce -- ‘ a pete sic 6 Bp oYs oT nee PEK , 48a, case 400 4 50 Z Gunee -> 8 30 ce ¥%, Oil, k’less 6 00 Snider TER COCKTAIL 7 75 aes ee Salmon Fe Wh orga 2 Caan se 3 25 Walnut ——— oc. ae almon. , 4s 8 00 : : -———- Fud ‘ ae ounce -- Salmon, ‘Med: “Alaska 1 8 oe Pineapple Pudge ~~ 22 28 00 “38 ounes << 31 40 Ss : al R > 4 0: come a sehoon, Sek Oe cos = ee ae 5 Ce ee Arctic Flavorin = Sardines, a 1o@2g Kraft ee To 210 i ae Mallows si 1 vor oF she red. Wh : . ’ i: can . ; Oz. n ee te a aa Soi oe Chili, small tins oie Walnut Gulden, 3 kc & 1 op sgeeme » 128 ------ 180 Tuna, % Score —. 95 Roquefor small tins__ eapolitan, 24, — c a5 3 oz. Tapel beeen 2 00 4s, Curtis, quefort, s i 2 a0 Yank , 24, Se _... per, 40 bot. f 7 ri Brands. — %s Curtis — = Camenbert, sons tins 2 50 pee ae 24 bo 2 = or 6 75 ae a. 8 una, is, Curtis, doz. 7 ° ee Cas ee tins 260 Quak Mich. tor, 24, 10e ---- 1 60 Smi h’ Postam ee ies 8 ae ea Oe Wisconsin Flats _—_- 24 Quaker, oe on 4,50 86 ith's st Toasties, --225 8 oe Beechnut 2 Longhor aisy __ 28 Quaker’ , 8 doz. 48 amouche, 24-10c Post Toasti , 368 -- 2 85 acon, Lge. Beech - ita em ” 95 Bl er Gallon, % doz. 4 4 ‘ —_— 1 av ' a 36s -- $32 Beef, No. 1, Co nut 7 os Michigan Full Crema - a ee orings is Beef, rned _. 2 70 New York ma 25 lue Gras » 48 5 00 : ss 2-27 Feet, _ i, Roast 270 58? dace Full Cream 30 Carnation ey: 72 3 75 coUuPO e Vanilla ------ 2 0 Parl BROOMS Beef, 0. 2%, Eagle sli 1 25 Se ee Carnation. B 4 doz. 5 25 ‘50 N BOOKS 4 oz. Lemon os 0 Parlor Pride, doz. -—- ce Be uo. eae sli. 1 75 CHEWING GUM ue oer aby, $ dz. 5 15 50, Economic grade -. 2 5 oo a oe cal toe Beek te me eee fee ae Jack ney tee ey ae a =" 450 Jiffy Punch F peg ae EGR Bhes AS tg agent Gece — gg Re Bont eata pag | ita Mire * Fey. Parl . 25 Chili Con Cc » 8 2 15 A entyne a a Wher grade 37 50 rte flavors ah anne 5 Toy or 26 lb. 10 00 Devil a., Is 1 35@1 4 dams Calif. Fruit __— 65 Pet, Baby, 8 oz. —--- 5 25 ord e 1,000 books : Whisk, No. 8 2 26 Deviled oo 1 2 26 ee me eee “ rant se .S Ff a ey Wason ote 4 JARS Rich & pg amburg Steak & Beech — oe a oe oy urnished cover is M pts., per gross Special A cticaeta Brands Beco yee No. 1 * 3 - aos ce ln guapaeneenrg 79 Van — wea = 2 ; 2 without charge. Mason. qts., per gross § 42 aa 4. Good Vaine 7 6 75 ~~ Beef, 4 oz. _._ 1 = as ha 65 D, Baby 395 , CREAM Ideal Sa eae gross 11 50 No. as. Special -__--- 8 , Potted Meat, Linby 60 Spenemint, “Wrigleys__ = CIGARS sc. a aia og 13 6 ne 22. Sevet, sive § 7s Potted Meat, % Rose 8 oe Se i 2 ea eg No. 27. aoa. pol.__ 9 00 Votted iam Gen ose 85 Zeno ey’s P-K --.----- 65 Gare nee gallon —------------ 14°95 oe a on ee Le 2 é —. 6 Cafe, 100s _- . DRIED F No. B-2 B a “sa ap On! test. Medium * ; 4 pier ~---------- 65 » 40 lov ae pic Fa me wd Cres MA lb. edium | ------------ 1B. —annnnn=nn-—- 4 00 Bbl lb. lh sk 2) RBS C ves, 7 amaic es. ney ie er Dia cent, TCHE — Spec ial cape 59.2 Kit nee 7-6 £ s. 2380 eke _ s 4 v9 cassia, Zanzik : se 2 a Kearchile is 8 ae ‘fear is oe a 192 AA Bue oo ciner oe Pe sao oo oe a So 66. bbls., + ite. __ A-Butter ———- a pkg., doz. @25 16 wee oa , 144 box, 8 00 inol, 4 sion Oil __ ia ee s., 80 Ibs og ae Butter ——---—-. 4 Ginger, oe p25 ada Diane 720 1 box 8 00 Finol, oz. dil 69.2 B 2s, pe ha 1 — 1M ). blk: ae ie oa 20 Mace , Cochi mo @40 im 4. on eb 0 & 8 cans doe. 59.2 Beef, r on 60 ecu edit Ss. a4 Mixed Pe te @ip © Enoli Soe uanes "et = 144 ae 5 “ on doz. oe Beet, round | 3 00 = oe bbe --- , 52 Mixed. a ee a2 Congou, Medium 52 » 5 atch P 00 7% AO Ib 1.9 eed cee gen 14¢ ane 2 B coe 75 ON No 1 15 Cc gou, ¢ edit as gr es row: i 20, i 0 a Sk , Se 4@ Bags Iv Bees m . itmegs pk a 5 vongs , Chol im t None MINCE yee ve i i? F aon > Beat Boee oy ny ae saz7z 2 Nutmess, 70-80" a a ee ee gy Le 75@2 ae 25 a tw 2 egs,_105- ce _--- 35@3 ee fon a | i eee | B sue» Ros Heal — Rock 50 1b. ‘Cloth "med. i ao Bick a. @50 Mediun Oolo 2043 OLA yet, Ib 50 gi ee aut Oy ake 0 ee me 45 Fancy —----_- 2 SSES - 22 xz Stee ROLL eee IY @7 acks Ly Cia, no | eee 40 ; qs ee Cut, ED OATS _ 0 Ginger roar natagl ie . aa 45 $e rc 00 8 ser, on 3 @45 0 oe g Quaker, 18 og sks. 4 SOA Mustard. nnn ae @ 45 C Sek . WINE ” ARs € Lac : ce a 5 @25 - t > ply 4 tacther. 18 Regular i. =. : Mace, Penang --~ Sea tion, “a ply bal a Silver F 12s, Parnily N : 80 port, 120 10 Pepper, [ fe g 28 a. alls __ 50 Sacks Flake I’num 3 75 lake | 120 | 0 bo Pepper, Black _- = =" Cide Giaeuik - 2 Sacks, a Ib. a Reg $ 25 ee Na Here tO * ES Pepper, White = O18 White a ala - s, 90 Ib. Jute og. 1 45 trdmé ptha. 00 be 49 nile € @igs W ite ra Arm 90 1b. Cotton —- 2 90 Rub N White 700 pe { 40 BHne, Sratiat ae @29 ee woe ae ae 29 and Ha ue " Napth More Wi eae oun 4 cs oa ablana Vines grain 22 Gri SA mmer Swift ee 100 White 4 50 cue Wont tae -_ @@2 Cc Vinege grain 17 pooh chsen eye L SODA -- 375 20. Mule Bora box e . Pg salt, 3 15¢ Oakland oS Pickl G ate : 1s. ool or : 0 b oe 00 Oo 5\) ? OZ. Sloe Slue Ri Apple . Ss. e N Gold Semda auc 1en Wha. oe: 1 Fairy 100 box 100 bx 1 40 pana eee 35 Blue’ Ribbon ¢ Cide = Brer Rab oo ee 2% | ahh os ely a cet Ponet | aeceie _ ot White Pi F -- 25 - 5, ans bi s 4 . can oe le a, ose, a 6 onelt Salt) --------—-- charg = Pickian 30 No. oe to —— ' 3 2 at. s 2 80 Middl cop iG a janes be ean 4 . Kitehen — 1 35 ge for ickling = G c oO arrel m ‘a _ i ib. Pur Ss O, ie 11 rjorar av i No ot IN ee here cans to 5, 5 0 Hal ee pale ae 1 Wb. Pure 16 Kwrecthcart, a 4 90 Savory, 1 2 a2 No. 2 per gross oe = oO. . gallon” kes count i 00 Wood a fa Grandpa t. 100 box - 4 85 Thyme; Voz. ------- a0 Bec hee gross eo No. eg gee oo 30 Sw S --- 0 50 ale Coa a uake a ee ne, 1 os 9 Capicas Halls te . 1% can case OF: gall eet S om od ure 40 G er H , 50 _ 2 00 a. 9 Rock s Ro ass 15 b, 36 s to te on mall 950 M Molland Ut ae astil ardy Ige Zz. 99 & neste a pee = A cans es. 4 D6 gallon 3000 ixed, end tering “8 airb: e, 2s water . 3 45 ST ---- och r, N per ad 2 00 No unt Di to ¢ ™ gal on, 3 —- Qu Keg Herring | 11 T ank i2s, | a K ARC go Ra ester a 2 oz Yo. 10, in s. 4 lon 000 — 38 een, Ss . =e rilb Ta DOX in Cc H ayo _N . doz. 90 No 6 ¢ ah Br 00 , 500 --- 00 Quee half 1¢ y So r, 106 neti ys a Pc gsford orn , per d ao. 4. @ oz. 5 No. s 12 ae to — 600 Si Dill Pickles. s . oo | (Mil n, bb bbls. _- te E capac @ 100, bx 4 no , 40 Ib 1 ea 2 0 ee Siz 1 PI --- : ry ls. a4 2 illi es f 1 00 Argc ad. bh s. WwW --- 60 No Ye, a ee case 3 00 ize, 15 ckle 6 © s, k ee ce CO coe pete de, ea ee a 00 --- ed Cc cas : oO 3. N a a illie Ba Ss. : “rea J 5* a 13 DE 80 F "ae cans o¢ cs. 3 50 SS PIPES a 10 00 Y. M. he oe 1 c a eg “gs 50 Quaker a lb. pkgs 0348 Bushels cate Fane ew O € cS. P . in bx . MB ie 115 » per do 0 oe. oS he hak ene zone, Sat LB oalinrina SANDE, a ae a a ols te band ae € ping 4 io os = w Ss. on ’ tr Pinas ie e --- 68 Blue Ribbon as Sb aa ie a hee ' conve Argo, - vin ona bushel handles a er Bat ee 2 oe co ry, ot : Silver 8 5 es. 3 9 Mark ‘Is, wi s , D Molasses | ee = fe = 4 ie aati oe 20 00 Ivory 100, a assort Tanti po Res te = bsp Land an wide band _- oe 62 It in oo” 2 Babbitt's ROT ASH a 4 50 vee 1 tou ae Ivory, 1 uaa Tiger.” pple 4 10 “ts oo oe * aa Feary on 6 iiger, ° p Ss Marke , single andle 5 aie 24. 9 b. “Wr ns. F doz % bbl., ake H oxes 25 ory s ’ 10 0 re 50 Tiger 48-1 gs 114% Soli rE, a e@ his e€ ¢ e, 3 % Ib nL. RESH MEATS 10 erring - 28 elec a a 10 8 Se as Si int, extra i ee. ee Wh. 5 69 Zep H MEATS a a e ae ee. 168 5 50 ite 535 Spline, — o ove 2% lac 20 G Stee eef. Tubs, 10 ---- 6 Filk 0s 8 COR a 50 Splin aaa - 1 50 rere: te aa ae Gon = rs & H Tubs, 6 si ee 50 s., 50s 00 a 05% toa ae etto, Pri Blue - 3 90 ee a & Hele aoe ™ 0 ‘count = fat 24 4 10 UP. — : PE § 56 , 2% 4 45 om. St ers & ay 16 1g Med. F a ean 50 B: rrel, 5 ao 65 NUT Ib. 4 eers eif @17 anc Fish 57 CL Barrel 5 gal - 0 ca ee 65 Top C & Heif ae 2 SHOE y, 100 lb _ EANSERS 3 to eo sal. each__. 2 eae E noble a ows. . 10@12 ~E. in 1, BLAC - 13 00 : G gai., per each__ 40 a poral — 20 ou Se a a doze t No. J Egg C set, 2% | ee aoa Pas Ne de ge Sern Sap ooea a eee 30 - — 11 Shinale ‘Do OZ. - Z. 1 36 No. 1, Ppa Car rier__ 5 ae « ginia, raw 15 op. - gp o9 ye, Dos. ————-- 2 0 No. 2) Star Be Ter.= 10 00 Peanuts, Jumbe ay Meat oe : ee as Se 35 G T i bee Trays 4 50 Peca) s, Jum Oo, ra 1 ee + LS opeuge E PO a= 30 OLDEN-C! rojan op S ays 9 T ns, 3 bo oe? aan 2 lack e, pe LISH RYSTALWH Keli sprin ticks 00 a: : oe Good ee o.oo Silk en ~~. iTE-MAPLE No e Ln ge Sie Si go cee r ., Besa re waa 1g Fanc Ses oe 4 jedium -—=--2---—-—- 2 ee, e Past : doz. 0 24, 2% Db. Cans ————— up OZ. Cot 7 . hold 00 SE oat eanuts. 22 Good a 22 are we eo 1 33 ta ns --.---- 3 3 0 a2 cm Cat, May ta a i Ces - cans n 16 Risi m, per per. z.13 pois eens 2* . Mop ads = aoe 7 1 a . visin er do 5 Cc rs — = 3 10 He 256 Almonds eee Medium ---------———- & 654 ee — ps 1 40 a Crystal White oe 2 - sateen ads 3 00 nuts, ie mere poe j ican e name Oz. 2-5 Wb: cans yr 4 . pubs ized oe 1b. Spanish, 48 Heavy Pork Eee 10 posse) ers dz. - 35 24, 2% cans oe 12 be Galvanized = 2 35 eer bags —— Medium hog . 06 Stovoil 1, No: - doz 2 80 24, 1% : cans re 2 40 10 at Coe oe 85 Walnut — 32 a n ROES aan a Myer doz. Oo 3 33 fant beans li Tin ne aati 3 00 Zs t hogs -—------——- a i ee eoic then § © to n - «oO Wo ae 90 Butts pk aE 09% onal SALT. 3 00 12, 0 Ib. os Lite & 255 M Dairy ____ 4 a B aoe oe ee 09 og 24, 9 5 lb. ns e S$ ou T — 0 ulk, L a tts | aoe M Ca ‘ 24 oe ae I se, Ww ra -- B 2¢ IVES 60 Tia 3 a 15 Meda. bin 34- Ib. sa 74 I cans oe ~ Mous , wood ps 5 00 (Sees 3 al. keg ¢ pulders | --=--=—— 12 Med No. 1, OW! Gade os (80 24, 1% {cans --=----- 15 ao waa ge ie 5 gal. keg i} 60 a 10 ee Os 1 Bos. ‘ase 1 90 30 can cas Ib. ees oe "ate oe e, tin, 5 6 hous oat ee gal. keg __-- 5 co teen ------- Cicer Sp 00 Ib. bg. 2 8 ses, $4.8 Blu eee 4 50 a hou Stara ia gg Nook bones ——— Bip tise at : _ = SEG ge Bite ooo rs, ait moves er at I cas & dow... Se, esas 7 48. pee oo. 5 50 PROV! a 100 a for te 5G hig 95 oe se Blue om. oe Yo. 1%, ag 1 00 9 is we Pr 3 25 Clear a exe Blocks, "5 each cream 63 ASHING Blue Kare Na 5 ie 9 Laree sand caaeea 1 0¢ 16% Jar, pl pl., doz £ 3D Shor Back Pork Butter S 0 tb. eed POW % d ro, N 5» 1 dz. 2 25 Medi Galva OS a 30 40 OZ. 32: ain, d Z 1 60 Cle t Cut C eee ake 0 be er 95 Bon DER Red acd S oOo. 16 g 45 Sm: im ene Z. r, Pl. oz. | = lea 00@ 100, r Sal 0 1b. bbl. a S. a ha von Caleae as 6 oz. Jar, S Pl. do 2 35 mil r 22 00 24 00 6 3 Ib. t, 280 bbl. 47 on A i Pa, 3 doz. Wa 3 5 Yalvani ized 8 50 Sa aap at tu., ac hee y_. 270 @22 00 @ 61 Tabl Ib. bbl. 4 50 Ee ee Ca Sd bh Hoa Karo: “as 95 &B: w ized [9 56 12 Jar, S uffed, oz. 1 90 ef Bel y Salt 0@2e 0 30, 10 b. Tab oe 4 25 Gra line, 4 ke, 3 x 3 75 od Hare. Na 5 Brace ashbeards _ 6 5 — J tuffe dz. 2 ies Meat Qo 28 Ib. le Re, G ndma, aaa dz 3 aro No. 5 2 65 3rass, | Glot ards ov ar d, a 60 Pea | S$ Ib. ie 7 yrand a, 10 Z. . 3 25 doz IN 16 6p Gk Ss, Si e , Stuff uz. 3 Rn | 6 00 ba le = : Ra G ma! cs 4 ee o. 10 a. 3 rlass single pele ee ed, 60° © b. tu Lard @13 0 gs, T ————= ol old D , 24 Ge 20 _ im a »% 65 Lo . sing ee _. -_ 5 Cone 4 ure bs _ 0 ‘able . 6 30 Go ust, Lare =. 4-9 Ora t. M See 2 You may be unhappy in your pres- ent surroundings, but you may be sure that surroundings alone are _ not enough to create happiness or un- happiness. The happiness comes from within. ——- ><" Some people are polite because it pays and some are polite because they are polite people. No matter what the reason, it is imperative that there be politeness in a store. ‘thousands of people like me, (Continued from Page 23) 1s true economy and sound business common sense—and that means, buying the goods that will last. We want stuff that won’t have to be renewed every year. We know that it is cheaper to pay, say, 50 cents for an aluminum dish that will last a life time and clean in a few seconds than to pay 15 cents a year for twenty years for a series of other dishes that chip in a week, are gone in a twelve month, and call for five minutes scrubbing every time they are used. Aluminum represents economy. For that reason aluminum is timely right now. Why, last fall, one workingman in this same town of mine, working half time at that, bought and paid cash for $12 worth of aluminum—a fair-sized kitchen outfit. That brings me back to the starting point—how hard it is to equip an aluminum kitchen. Working for the aluminum kitchen. If I were a retailer handling alum- inum, I’d set my eyes on the aluminum kitchen. The isolated sale is merely the step- ping stone to bigger things. The pros- pect who is interested in aluminum represents possibilities of repeated business, month after month. The merchant who handles aluminum should grip these possibilities, nurse them along, and counsel with the chance customer to the end that the first accidental purchase may develop into a regular, steady habit. Here is what Blank J. So-and-So did. When I asked for an aluminum sauace pan he sold me a sauce pan that may have given him a few cents more profit, but that—if it hadn’t been for the “—” advertising-—would have nip- ped my aluminum enthusiasm in the bud. Here is what Blank J. So-and-So might have done. When I asked for an aluminum sauce pan in the first in- stance he might have sold me the “—’ kind, the kind that my actual ex- perience has proven to give satisfac- tion. Or when Grace, directed by the “.” people, had enquired regarding aluminum, he might have shown here a complete assortment of “—’ goods. or helped her to find what she wanted in a “—” catalog. And in either in- stance, or in any one of the hundred similar instances, he could have told what “—” quality meant—he could have urged how easy it was, each week or month buying a few pieces of alum- inum, to completely equip a kitchen— and, working along these. lines, the could have made us and the hundreds like us steady customers. Mr. Blank J. So-and-So could have done that. But he didn’t. That's why I say it is terribly hard in some stores to buy aluminum. There are a lot of people, just like us, who need it, and who actually want but the merchants shut their eyes to opportunity. Victor Lauriston. PY ——__»+<—- It is what the public finds back of your advertising when they come to your store that makes your adver- tising profitable. (~ iF 8. i ‘ f ‘ } ~ ; ™ ee r i ; i ~ - ‘ , ‘4 ‘ — 1 Se “ ne .~ iy i ‘ f - s ce ts L > -% < ag < % . 5 2 “ ¥ 4 ; ‘ ‘ <— . P ‘ sk - , *. e. = B { é - . . i le ee -* Ke « ; > . Pe. 4 {% \ ‘ . - J § a” “ - ~ March 26, 1924 Safety First a Good Motto in Egg Trade. (Continued From Page 21) which are sensitive to both moisture and heat. Any shipper who will take the time to visit one of these transfer points will see that the need for protection is urgent and would be profitable owing to the large volume handled and the exposure of so many eggs. Savanna, Ill., is a typical example which we mention because it is a very well man- aged transfer and is making the best of facilities which in the light of pres- ent-day knowledge must be regarded as primitive. Safety first in 1924 has suggested to the Bureau of Agricultural Economics, through the offices of the National Poultry, Butter and Egg Association, that an extension of crop reporting of eggs would be desirable. It is now understood that the bureau will ex- tend its statistical service to primary shipping points and back of the shipper te the poultry on the farm. If these reports can reach the trade at frequent intervals with recent information of a reliable nature, much lost motion and poor quality will be eliminated through more direct marketing and less shunt- ing of eggs around from one market to another to take care of requirements that might be anticipated. This season, when safety first is in the air, so to speak, is a good season for the operator to “Stop! Look! There is less likelihood this season of any need Listen!” before plunging in. to be aggressive. It may turn out to be a good year for the operators who of the profit there may be, or the loss, careful buy- store, but, regardless ing will not result in going short of eggs and may save the operator some avoidable losses. Paul Mandeville. 1882——s«- Loe ee ee oe eee a | Hokey eg <2 Etta ed, | ui tJ u —— | Ta eet ne ——— AWNINGS AND TENTS - MICHIGAN TRADESMAN BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subsequent continuous Insertion. A first step upon the long pathway leading to amendment of the Federal Constitution was made last week when the Senate, by a surprisingly large majority, approved the Norris proposal to advance the date for the inauguration of the President to the third Monday in January and of the meeting of the Congress to the Janu- ary following the elections. Concur- rence by the House and ratification by three-fourths of the states must follow before this long advocated change can be brought about. This is one modi- fication of the Constitution, however, upon which there is or should be little difference of opinion. The long in- terval between the election of a Con- gress and its functioning is bad enough but when it is possible for a Congress repudiated by the voters of the Nation to legislate within that interval a situa- tion is created which sometimes reaches the proportions of a National scandal. ——» 22 __ They say it is better to be born lucky than rich. It is better still to be ‘born energetic, for then you can make your own luck and acquire your own wealth. —_———_>-<-@ Hides, Pelts and Furs. Hides. Green, NO) i os ee 06 Green. NOQw 230 ooo 05 Cured. NO: foo 3 07 Curved. NO. 2) 2 06 Calfskin, Green, No. 7 2-2 13 Caliskin, Green, No. 2:22.20 020.0 TY Caliskin, Cured, INO. bs 222 re Caltskin, Cured; (No: 2 2 11% PLOUSe. INO: be ee ee 3 56 Eiorse: NO. 2 oe 2 50 Pelts Old: Wook: 2. 1 00@2 vv HOA DS 75@1 25 Shearings 220500 50@1 00 Tallow. Prime 06 No. 1 05 No. 2 04 Wool. Unwashed, medium 22.002.) ] @40 Unwashed, rejects ~_______________ @30 Wmwashed: fine: 20 @40 1924 We make a specialty of Rope Pull Up and Roller Awnings with Cog Gear Fixtures. Our stock of White and Khaki Duck and Awning Stripes is very complete. Quality of materials and workman- ship, not cheapness, has always been our motto. Ask for our blanks giving full in- structions how to take measurements. Don’t buy until you get our prices and samples. Grand Rapids, Mich. Chocolates Package Goods of Paramount Quality and Artistic Design THERE IS MONEY FOR YOU IN 5c. and 10c. Bars. OF BILL ...._____ 5c CHOC LOGS ____- 5c STRAUB CANDY COMPANY Traverse City, Mich. 1018 Clinton St., Saginaw, W.S., Mich. “cash. 31 If set in capital letters, double price. display advertisements in this department, $3 per inch. No charge less than 50 cents. Smali Payment with order is required, as amounts are too small to open accounts. COLLEGE TOWN WITHOUT LAUN- DRY—City laundry at Big Rapids, Mich- igan, for sale at a bargain. Ferris Insti- tute annual enrollment 2,000. Permanent population 5,000. No other laundry with- in ‘forty miles. Terms. Write W. A. Stillwell, Secretary Board of Trade. 524 Wanted—Safe about 1200 pounds. G. A. Johnson, Carlshend, Mich. 525 For Sale—Restaurant and confectionery on M46. Lease on building three years. Only one in -town. Address No. 526, c/o Michigan Tradesman. 526 For Sale—Ten-foot Dayton vegetable display rack. Been used less than six months. For one-half price of new one. Ford Davis, 12 W. Chicago St., Cold- water, Mich. 527 For Sale—Only drug stock in town about twenty-five miles from Grand Rap- ids, on trunk line righway. Fine farming country surrounding. Will sell or rent building. No. 528, c/o Michigan Trades- man. 528 For Sale—Hardware store fixtures, in- cluding new floor show cases, adding ma- chine, counter scales, platform scales, safe, aluminum and dish display racks, tables, ete. Merrifield-Follmer Co., Mid- dleville, Mich. 529 For Sale—Hardware stock and fixtures. Stock has been reduced to about $3,000. Implements sold. Mighty good location for anyone wishing hardware or hard- ware and implements. Only stock in town, and is worth considering. 530 For Sale—The D. McCauley dry goods and grocery store, at Merrill. Cheap for Address Mrs. C. McCauley, Mer- rill, Mich. 53k For Sale—5 acres, good six-room house, gas, electricity, water, good garden spot, Grapes clear $250 per year. Four blocks to post office and car line. Cheap if sold in thirty days. Bessie Kunkel, Spring Lake, Mich. 532 FOR SALE—One Baum fire proof safe 23 inches square, 33 inches high from floor. Practically new. One Burroughs five-bank adding machine. Good as new. One Neostyle printing machine and sup- plies. Never been used. One Toledo computing scale (grocer’s scoop), capacity thirteen pounds. One ice box3 ft. x 4 ft. 8 in. x 6 ft. 8 in. high, in good condition. One rolling ladder with fifty feet ceiling track. W. L. Brown, Union City, Mich. eee Vvd0 Wanted—A customer who can handle about 500 pounds or less of good butter each week. Fairview Creamery Co., Fairview, Mich. 534 . Store Fixtures Wanted—What have you in cash registers, show cases, scales, add- ing machines, etc. A. L. Redman, Olney, Til. ‘ 513 For Sale—Restaurant and confectionery on M13, about forty miles trom Petoskey. Doing good business. Asthma reason for selling. No. 519, c/o Michigan Trades- man. 519 For Sale—General store, stock and fix- tures, $6,500. Business well established. Annual sales $45,000. Location has won- derful future. Terms to retable party. Al. Brown, 77 East Hancock St., Detroit. Will buy three shares of G. R. Grocery stock. State best cash price. Address No. 517, c/o Tradesman. 517 For Sale—Hotel, furnished, including nineteen beds. Four lots. Nice park, on state road. Faces St. Clair river. Apply Park Hotel, Algonac, Mich. 512 REAL ESTATE AND STORE BUILD- INGS—For Sale—Consisting of a two- story brick veneer building 70x90 feet, in good condition, containing three store rooms now used for meat market, gro- ecery, and dry goods departments. Sec- ond floor is the temple of local Masonic society. Basement is 50x90 feet. Two steam boilers and vacuum return, mak- ing a well-equipped heating plant. Also a two-story stucco iron covered building 50 feet x 60 feet, now rented for a garage, the second floor used for stock rooms, basement under entire building, connect- ed to main building with iron frame open- ings and approved fire doors. Situated one block south of state trunk line. Could be used for factory or garage. Inquire Secretary Ishpeming Co-Op. So- ciety, Ishpeming, Mich. 5 FOR SALE—The stock of drugs and fixtures formerly owned by H. E. Stover, Kalkaska, Mich. Write Hazeltine & Per- kins Drug Co., Grand Rapids, Mich. 523 Sealed Proposals will be received by Grant Co-Operative Association for the sale of its elevator, warehouse and feed mill. Property located on side track in good agriculutral district. Occupied, and business established. Bids will be open- ed April 1, 1924, at 10 o’clock a. m. Right reserved to reject bids. Address George Osborn, Secretary, Grant, Michigan. 516 For Sale—Modern store building and residence, electric lighted, water system, bath, furnace, garage, good barn, etc., in small town. Good farming community. Also general stock of groceries, dry goods and shoes. Well established, growing business. Good reasons for selling. George H. Brown, Crystal Valley, _— For Sale—Principal undertaking busi- ness and furniture stock in a live city. Old established trade. Will sell under- taking alone, or both; and either sell or rent building. Age and poor health com- pel me to sell. Address No. 504, c/o Michigan Tradesman. 504 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 For Sale—Flour, feed and grocery business doing a fine business. Also buildings and real estate. Located on finest corner in the city. 87 feet on main street, 180 feet on side street. Store building 22x100. Hay barn, two small warehouses, large store shed, small store building on corner occupied as a millin- ery store. Good reason for selling. Ad- dress No. 208, c-o Michigan Ss CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, ect. LOUIS LEVINSOHN, Saginaw, Mich. or township clerk. is as follows: TITLE RETAINING NOTES Under a recent decision of the Michigan Supreme Court, title notes are not valid unless recorded with the city, village This means that they must embody affidavits setting forth the conditions under which the notes are uttered. We have had our attorney prepare proper drafts of notes covering this requirement and can furnish same in any quantity desired on short notice. (| ASSO EE ae ee toe... TRADESMAN COMPANY GRAND RAPIDS eee $6.75 See $8.25 Our price for these notes 32° MICHIGAN TRADESMAN March 26, 1924 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. “In these days when under-priced standard merchandise is wanted by dealers so as to have “specials,” there is a tendency among some operators to resort to sharp practices in an ef- fort to get the edge on competitors. Complaint is being made that some dealers are misbranding raisins and prunes. Standards and known packs of raisins are purchased and in loose muscatels, for instance, small sizes are often branded “three when they are not of that grade. Some boxes have sufficient blank space on one side to affix a stencil marking, and the careless buyer is apt to think that the branding was done by the packer. The same trick is practiced with Ore- gon prunes. Small sizes are marked up and the differential between what they really are and what they are branded gives the operator a profit. The retailer is not apt to discover his mistake. crown” of adulterated or misbranded vinegar were seized un- der the Federal Food and Drugs Act last year, according to a statement is- sued by officials of the Bureau of Chemistry. In addition to the seizures ten ‘criminal prosecutions were insti- tuted against concerns which shipped adulterated or misbranded vinegar in- to interstate commerce. > Detroit Wholesalers To Visit Mt. Clemens. Detroit, March 25—-Mt. Clemens will be visited Tuesday, April 1, by Detroit wholesalers, manufacturers and bank- ers in the next of a series of trade pro- motion trips being conducted by the Wholesale Merchants Bureau of the Detroit Board of Commerce. More than a score of wholesalers visited Howell last week when retail- ers of that city and surrounding ter- ritory were the guests of the Bureau at a dinner at the Howell High school. The Detroit delegation going to Mt. Clemens will leave Detroit at 12:15 p. m., April 1, in the special car Yolandie by the Detroit United Railway from the foot of Woodward avenue. Any- one wishing to board the car along this route may do so by notifying the secretary. A dinner will be served to customers of the Detroit firm and to others at 6:15 p. m. at St. Mary’s auditorium. The return trip to Detroit will be made the same evening. Wholesalers are urged to invite ther customers and others from towns sur- rounding Mt. Clemens, including Anchorville, New Baltimore, Roseville, Halfway, Centerline, New Haven, Richmond, Almont, Warren, Fair- childs, Armada, Romeo, Macomb, Utica and Fraser. The visit to Howell last Tuesday was a most enjoyable one for the De- troit party. Regret was expressed that not longer could be spent in the Liv- ingstone countyseat. A W. Lind, vice- chairman of the Bureau, was chairman for the evening, while W. B. Campbell, a former resident of Howell served as toastmaster. Speakers included: Charles Sutton, president of the Howell Board of Commerce; W. J. Dillon, Charles Hemans, an attorney of Howell, and Harvey J. Campbell. » fi