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Forty-second Year GRAND RAPIDS, WEDNESDAY, AUGUST 13, 1924

-_s he Bo ra ECS DI BILE we eG IF
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Number 2134

 

 

 

 

 

It Isn’t the Town It’s You

I you want to live in the kind of a town
That’s the kind of a town you like;

You needn’t slip your clothes in a grip and
Start on a long, long hike.

Reference LIDFATY:
Library St.

Public

You'll find elswhere what you left behind,

For there’s nothing that’s really new.

It’s a knock at yourself when you knock your
town;

It isn’t your town—it’s you.

Real towns are not made by men afraid

Lest somebody else gets ahead,
When everybody works and nobody shirks
You can raise a town from the dead.

AOD aon

And if while you make your stake,
Your neighbor can make one, too,
Your town will be what you want to see,
n r —
It isn’t you town it’ SP

 

RAND R ee
meee LIBRARY

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SUPPLY THE HOUSEWIVES WITH
JVDaArowax

Throughout the summer, most housewives,
with commendable thrift and foresight, can or
preserve a part of the abundance of fresh fruits
and vegetables for use on their tables during
the long winter months. This is the time, there-
fore, to furnish them with glasses and jars, with

sugar and spices and with PAROWAX.

She knows that to preserve her fruits and
vegetables, she must seal them in their con-
tainers with a seal which is airtight. She knows
that unless the air is excluded they will ferment
and become unfit for use.

 

One of these two color counter display
She knows too, that PAROWAX will seal cartons is packed in each case of Parowax.

them tight, keeping all their goodness and fresh-
ness in and keeping air out. The effectiveness
with which PAROWAX seals each container,
its cleanliness and purity and the ease with
which it is used, makes it ideal for all canning
and preserving where jars, glasses or bottles are
used for containers.

    
  
   
  

Every dealer should have an adequate
supply of PAROWAX on hand throughout the

summer. It may be secured promptly from any
agent or agency of the

Standard Oil Company

(INDIANA)
910 S. Michigan Avenue Chicago, Illinois
Michigan Branches at Detroit, Grand Rapids and Saginaw

 

 

 

 
  

 

 

 

 

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PUBLIC LIBRARY

ADESMAN

 

Forty-second Year

GRAND RAPIDS, WEDNESDAY, AUGUST 13, 1924

Number 2134

 

MICHIGAN TRADESMAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.

 

D VOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly By

TRADESMAN COMPANY
Grand Rapids
E. A. STOWE, Editor.

 

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance.

Canadian subscriptions, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

 

Entered Sept. 23 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.

 

 

THE ALLEGAN IMBROGLIO.

Laws are made to be enforced and
any reasonable expedient necessary to
apprehend and punish violations of
the law is justifiable.

The Legislature fixed 35 miles per
hour as the maximum speed limit for
automobiles in this State. That is
fast enough for any one to drive. Any
one who exceeds that limit knows he
is violating the law and is committing
a crime by so doing. Any sheriff who
is cognizant of such violation fails to
do his duty unless he arrests such
offender and cites him before the
proper tribunal for trial and punish-
ment. Any reasonable method of ac-
complishing such a result is not only
permissible but praiseworthy. Whether
he does it by a “speed trap” or any
other method is not the business of
the innocent bystander, the motor or-
ganization or the daily paper. Teas a
direct personal issue between the of-
fender of the law and the officer who
has sworn to see that the law is en-
forced. The sneak thief who enters
a house at night with a revolver in
his hand or pocket is a fit subject for
the bullet of the man whose home is
invaded. The man who drives a car
faster than the law contemplates or
permits is a potential murderer and
should be so treated by the officers of
the law. He has all the machinery
at hand to send from one to ten per-
sons into eternity without the formal-
ity of prayer or confession. No pains
should be spared to prevent his ac-
complishing his purpose, because if he
is not restrained in his speed demon
activities he will sooner or later make
a considerable addition to some ceme-
tery.

Of course, there are exceptions: but
altogether too many drivers from
other states appear to act as though
they were masters, instead of guests,
and therefore privileged to violate the
ordinary rules of the road, which they
ought to be scrupulous to observe.

  

Then there are the drivers of cheap
cars, who constitute 95 per cent. of
the total number and who appear to
have no just conception of the rights
of others. They assume they are a
law unto themselves and that every
other driver must beware when they
put in an appearance—and they are
everywhere in evidence. This will al-
ways be the case until more stringent
legal restriction is thrown around the
granting of licenses to persons who
are not qualified to drive cars which
are a menace to life and limb. Then
there is the child driver (a crime in
commission and a tragedy in pros-
pect) who is permitted to handle the
All of these make the work
driving by a careful
precarious at

wheel.
of automobile
operator exceedingly
best and afford ample reason for the
strict and impartial enforcement of
existing speed laws.

All this preliminary to the Allegan
county situation as it has developed
during the past few weeks.

In the opinion of the Tradesman
Sheriff Hare and his associates are
fully justified in taking the stand they
do and should be encouraged by every
law abiding citizen. The fee system
is annoying, because it is so manifestly
unfair and ridiculous: but no one is
forced to become the victim of a
country justice. All he needs do to
avoid that individual is to observe the
statute and be a decent, law abiding
citizen. Instead of objecting to the
methods adopted by Allegan county
officials to preserve and maintain the
majesty of the law, every person and
organization which stands for good
citizenship should be arrayed on the
side of law and order. Any attempt
to excuse the actions of lawbreakers
or palliate their offenses on the ground
that the methods of the officials so
engaged are archaic and out of date
is puerile and contemptible.

The boycott originated in the evil
minds of a band of Trish insurrection-
ists who murdered
and children from under bushes and
behind trees, never them-
selves in the presence of an armed
force. It is un-American, as well as
inhuman. It is never aimed directly
at the opponents of the persons who
employ it,
nocent persons who have no interest
in the controversy. Any person who
resorts to the use of this weapon ad-
mits the weakness of his cause and
the shallowness of his mind.

The action of some Allegan county
people in undertaking to boycott an
entire city because of the illy advised
action of the officers of a motor or-
ganization is the most unfair, unjust
and ridiculous proceeding the Trades-
man has ever had brought to its atten-
tion. Such action is unworthy of the
men who advocated the movement and

innocent women

showing

but frequently injures in-

have endeavored to make it effective.
The boycott is the favorite weapon of
and the
union stripe and invariably reacts on
the boycotters like a boomerang.
Every person who has been boycotted
by the labor unions has been great-
ly enriched, while men who persist in
the use of such infamous
soon gravitate to the prison or the

cowards cravens of trades

weapons

poorhouse.

It was wrong for the motor club to
oppose the action of the Allegan coun-
ty officers in their attempt to enforce
the law.

It was wrong for a few malcontents
in Allegan county to seek retaliation
and revenge on a few individuals by
boycotting an entire city.

Two wrongs never made one right
and never wiil. '

It is neither fair nor honest to in-
dict an entire community for the mis-
deeds of a few individual members of
that community.

The Good Book says it is blessed
for men to dwell together in unity.
Let us, therefore, relegate the hot
heads and sensation mongers on both
sides to the background and work to-
gether for the common good by unity
of action and singleness of purpose.

VAPID CAMPAIGN ORATORY.

Any Presidential election is import-
ant,. but the one now approaching is
especially so in that fundamental is-
sues are at stake and
cided with the utmost candor and with
Such
National questions as Federal taxation,
the tariff and
international questions as the “World
mand the most thoughtful deliberation.
Court and the League of Nations de-

Campaign oratory is notable for the
absence of these essential qualities, and

 

should be de-
a deep sense of responsibility.

prohibition, and such

in most instances may be said to be

Chere
mark it
first is

nothing less than a travesty.
that
The

deliverances

are two characteristics
and make it
studied These
are in the main vague and misleading,
notable for

ineffective.
evasion.
high sounding phrases,
capable of being read one way as well
as another, illustrating the dictum that
language is the art of
thought.

concealing

When voters have a rignt to expect
and demand explicit utterances in-
capable of a double interpretation, they
are offered representations either utter-
ly meaningless or positively mislead-
ing. These orators, so called, have re-
duced political address to a mere
verbal subterfuge by which no hearer
can determine what the speaker really
means to We sometimes

say. have

thought that official censors should be
appointed to call these evasive declaim-
‘ers to a strict account and demand of
them a strictly definite expression of
their views.

In our political conventions and in

the letters of acceptance on the part o1
this studied

and some method should be

randidates evasion is in

evidence

adopted io bring theses verbal jugglers

to terms.

A second mark of these orators 1s

verDal redundancy, where legitimate

fluciicy passes all bounds and becomes

a veritable verbal freshet. Such speak-

ers are significantly called the n.vuath-
pieces of their respective part.es. They
are all mouth, uttering “sound and

fury,” signifying nothing, indicating a
real mental vacuum. We have nothing
but “words, words, words,” as Hamlet
tells Polonius.

As Holofernes states it, they “draw
out the thread of their verbosity finer
than the staple of their argument.” It

is with such endless declaimers in

mind that Watson, the English poet,

speaks ot “th Senate’s barren brawl

and towers of talk at Westminister.”
So current is this type of campaign
verbiage that the American electorate

has come to from these voice

experts nothing but words.

expect

The most serious indictment against
the English language is that a man can

if he so wishes, talk for an hour and

say nothing. We insist that campaign

orators should abandon once for all

this evasive and redundant type of ad

dress and tell uw »recisely what they
mean. They may well heed the
language of Falstaff to Pistol. “Ii
thou hast anything to say, prithee
deliver it like a man of the world;” that
is, in “plain, blunt” English, witnout

reservation or evasion and in
the

waiting for

mental
terms that are not debatable. In
pending campaign we are
political

such an interpretation of

problems.

Bloodless victories of magnitude are
described in the re of the globe-
work of the Rocke-
The sum of $2,000,-

eradicate

port
girdling health
feller Foundation.
OOO a

Two

year goes to disease.

conspicuous objectives are vyel-

low fever and hook worm. When it
is said that in 811 counties there has
been a reduction of one-half in cases

of the latter malady since 1910 the re

intensive effort of the

sults of the
Foundation are apparent. But the re-

port points out that science knows

much more than the race applies in
preventive
overtake theory. A
the immense

Practice must
part of

organiza-

measures.
valuable
service of the
training of who
effect the
by research at the
the Foundation.

tion is the
are to put
acquired

nurses,
into knowleds
cost

To the illiterate pari
of the world’s population it is hard to
explain medical science, but even he
who cannot read printed lines of in-
and women
cured of their maladies and thereby

struction can see men
understand what the experts are doing
with the funds placed at their com-

mand for the relief of human suffer 27

GRAND RAPIDS

  

   

2

MICHIGAN TRADESMAN

 

August 13, 1924

 

IN THE REALM OF RASCALITY.

 

Cheats and Swindles Which Merchants
Should Avoid.
WANTED—Manager: I am going
to open a Cash and Carry store and
market in Holland and I want a man

to manage same, who can give full

time to business, give best reference
and furnish cash bond of $200. You
will receive a large weekly salary and
a percentage of the profits, which will
make you a very handsome yearly in-
come. No one considered but sober
Christian men. Experience unneces-
sary. For full particulars address C.
B. Bush, Prop., The Grand Rapids
Products Co., 250 Pearl street, Grand
Rapids, Mich.

The above advertisement recently
appeared in a daily paper at Holland.
It was promptly brought to the atten-
tion of the Tradesman. We _ have
undertaken to interview the advertiser
without result, because he has been
out of town for several days. The
proposition looks fishy on the face of
it and the Tradesman would advise
its readers to go slow in having any
dealings with the man until his exact
status can be determined.

Coldwater, Aug. 12—A man is run-

ning over the country here, buying
farms and giving checks which go to

protest. This man recently called on
me and fooled me out of a day’s time,
bought a farm, gave a check for $1,000,
anad the check was no good. This
man appeared in Coldwater July 12.
The name he gave me was J. F. Par-
rent, and the address he gave me was
Charlevoix. He is rather a stout built
man, medium height, about 50 to 55
years old, fairly well educated and has
two or three fingers off one hand. He
stated that he wanted to buy a farm
of about 80 acres and would Pay S12.-
000. I spent one day with fim old
him a farm for $10,000, on which con-
tract he gave me a check for $1,000 on
a bank in his home town, and being
hard up for money to get back, I

cashed his check for $2

 

20, so he got the

$20 out of me and fooled me as well .

as the farmer he purchased the farm
from, c

The above report from a local real
estate operator tells its own story.
We are publishing the above letter so
that other communities will be on the
lookout for the sharper.

should be posted in all

stores to be on the watch for one
Charles E. MacFarland, who is travel-
defrauding de-
is stores with

ing about the country
partment and dry goo
which he opens credit accounts and se-
cures merchandise which is never paid
for. Maclarland represents himself
to be employed by the New York
office of Ernst & Ernst. One of the

addresses he has given recently is
Detroit. He has
never had any connection with Ernst
& Ernst, who only heard of him when
enquiries were received from defraud-

4620 Cass avenue,

ed merchants in Chicago, Detroit, Mil-
waukee and Grand Rapids. There is
a warrant for his arrest in the hands
of the Milwaukee Police Department.
If he should appear in your store, have
your local police headquarters arrest
him and communicate with the Mil-
waukee Chief of Police who will un-
doubtedly send someone to take him
back to that city for trial The
description of MacFarland, as given
out by the Milwaukee Police Depart-
ment follows: Age 29 years; height 5
feet 11 inches; weight 160 pounds;

 

light complexion; light hair,
good teeth; grey eyes; hairy arms;
oval scar above one wrist.

slim;

The Federal Trade Commission has
issued a complaint against the National
Remedy Company, Charles S. Jones,
Sadie E. Jones, and R. C. Snell, of
Maumee, Ohio. The respondents are
engaged in the manufacture of stock
and poultry remedies and medicines.
According to the citation, respondents
Charles S. Jones and R. C. Snell visit
retail dealers located in various states
of the United States for the purpose
of having retail dealers act as agents
in the sale of the respondents’ prod-
ucts. The complaint alleges that by
the false statements and concealments
dealers were persuaded to sign what
purports to be an order for respon-
dents’ commodities. It is alleged, how-
ever, that the document so signed by
the dealers is in reality a contract,
binding dealer to act as respondents’
agent, and to furnish respondents with
the names of at least 100 customers,
and that upon failure of the dealer to
furnish such list the products supplied
the retailer becomes the property of
the retailer, and he is bound and in-
debted to the respondent company for
the invoice value thereof, less a trade
discount. The complaint further al-
leges that through the various prac-
tices used by respondents, they suc-
ceed in getting retailers to accept con-
signments of their products and there-
after intimidate and coerce such deal-
ers into retaining the products and in
paying respondents large
money therefor.

sums. of

The Smith-Kirk Candy Co., of To-
ledo, is ordered by the Federal Trade
Commission to cease and desist from
selling or offering for sale candy or
confections upon the wrapper or con-
tainer of which is any inscription or
illustration representing or suggesting,
directly or indirectly, other than the
true composition of such candy or
confection, or the true content within
the wrapper or container. In its in-
vestigation of the case the Commis-
sion found that the firm manufactured
bars of candy coated with chocolate
which they named “Chocolate Ice
Cream Bar,’ the wrapper of which
contained an illustration of a_ child
holding in its hand a picture of an ice
cream cone. It was also found that
respondent’s candy bar so labeled did
not contain ice cream, and that the
public was decieved as to the true
ingredient of respondent’s product, as
well as being unfair to competitors
who actually sold an ice cream con-
fection.

Grocers are looked upon as a haz-
ardous risk by insurance
dealing in burglary and hold-up insur-
ance.

companies

The average grocery store has
less safeguards than other retail lines.
The risk has been found unusually
great from hold-up, pilfering and small
burglaries. The experience of surety
companies is particularly unfavorable
as regards chain stores, owing, per-
haps to the transient character of
chain store help and the fact that
close supervision is almost impossible.
A gang of check crooks lately resided
in Buffalo. Their Nation-wide organ-

ization with headquarters in Detroit,
had many rubber stamps to stimulate
the certification of various banks and
hundreds of different printed check
forms to use. The logical thing to do
when a stranger presents a certified
check at a grocery store is to call the
police. A representative of one of the
surety companies was lately called to
investigate the case of a young girl
cashier at the main office of a grocery
store chain. She was defaulter by
more than $15,000. When questioned
as to how she started on the road to
crime, she said the first idea of falsify-
ing the books had been put into her
head by the person above her who
was a great movie fan. He showed
her how to doctor the books so he
could get away from the office early
to attend the movies in the evening.
Pretty soon she was doctoring them
on her own account, her defalcations
in several months amounting to $15,-
000. The suggestion is made that re-
tail merchants should always check up
their own bank books with the cancel-
led vouchers from the bank, never
entrusting this duty to anyone else.
This is an important safeguard. Pro-
fessional check artists
work in bands of three or more. One
man’s job is to get hold of checks and
banking signatures. The second man
is a professional forger, while the third
man passes the check.

forgers and

 

On a busy Saturday morning a gro-
cer in E] Paso, Texas, whom we will
call Mr. Judson, went into his bank to
make his deposit. A stranger stepped
up to him, asked for a match and of-
fered him a cigar, and then engaged
him in conversation. After talking a
few minutes the grocer said he must
hurry and get back to his store as
Saturday was a busy day. He pulled
out his deposit slip and stepped to the
end of the line leading up to the re-
ceiving teller’s window. The stranger
happened to be one of the cleverest
“memory forgers” in America. It took
him only a few seconds to affix the
signature of the grocer to a_ blank
check for $500. He stepped to the
paying teller’s window and turned to
the people in line saying, “You will
excuse Me, won’t you, good people, I
have to get this cashed in a hurry in
order to make a train.” Nobody ob-
jected so he turned to the teller and
said, “These people have all said it
will be O. K. for me to get my money
first.” The paying teller looked at the
check, said that would be perfectly all
right, “except that I don’t know you
and you will have to identify yourself.”
“Why, I am associated with Mr. Jud-
son,” said the stranger. “Didn’t you
see me talking to him over at the
counter. We are going to catch the
noon train for Dallas on a_ business
deal and when he found the time was
so short he asked me to get the cash
so I could get the tickets and meet
him at the train.’ The teller stood on
tip toes looking across the bank where
Mr. Judson was waiting in a long line
stretching toward the receiving teller’s
window. Mr. Judson saw the teller
looking in his direction and in a friend-
ly fashion nodded to him. The teller
took this O. K. and handed the
stranger the money in crisp $50 bills.
He stuffed it intg his pocket, went

over to Judson, said something to him
and then walked out of the bank. The
man has not been seen since.

 

Check ‘frauds have vastly increased
in the last few years and particularly
the last few months. According to the
American Bankers’ Association, crimes
having to do with banks have in-
creased 48 per cent. over last year.
Getting hold of checks is a very simple
matter for these crooks. A check of
the New York Central Railroad was
secured by sending in a ticket for re-
demption, one of the State of Penn-
sylvania by paying 40 cents too much
for an automobile license, while pay-
ing one dollar too much on the New
York Life Insurance Co. brought
their check. This shows that a man
should be careful as to who gets his
banking signature as it is the key to
his bank account.

 

A man went to a Buffalo commis-
sion house and contracted a dray load
of eggs in the name of a well-known
retail grocer. “If you are ready to
deliver them now, I'll ride back to
the store with you,” he said to the
driver. The store had a back en-
trance on a side street, and he in-
structed the driver to unload the goods
on the sidewalk near the back en-
trance, adding, “I’ll go inside and get
your check while you are unloading.”
3y the time the driver was through
unloading the man was back with the
check upon the printed form of the
grocer for the amount of the con-
signment. No sooner had the com-
mission man’s dray disappeared around
the corner than the crook signalled
another dray which was waiting. The
goods were quickly reloaded on to the
second dray and the crook was soon
on his way to the next town, where
he had no difficulty in disposing of
the consignment for a handsome sum.
Of course the check he had given the
driver was a forgery. In another case
a crook called up a bond department
of a city bank and ordered $7,375
worth of Liberty bonds in the name
of a retail grocer who was a depositor
of the bank. He told the head of the
bond department he would send a mes-
senger down with a check, and no
suspicion was aroused when a few
minutes later a messenger arrived with
a check for the specified amount writ-
ten On what appeared to be the gro-
cer’s printed check form.

=

Unauthorized agents, claiming to
represent the Detroit Edison Co:, are
canvassing owners of stocks and
bonds, urging them to exchange their
holdings for stock in the Detroit Edi-

son Co. According to the National
Vigilance Committee of the United
States Chamber of Commerce they

have no authority to make any such
deals and the Detroit Edison Co. is
making every effort to locate the guilty
parties before further loss occurs.
——_+++_____

An Authority on Weeds.
“Which weeds are the easiest weeds
to kill?” asked the city chap of the
farmer.

>

“Widows’ weeds,” replied the farm-
er; “you ‘have only to say ‘wilt thou’
and the wilt.”

      
   

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August 13, 1924

 

MICHIGAN TRADESMAN

 

Good Temper a Most Valuable Asset.
A young man about to start on his
sales career came for advice to a noted

merchant and business man. ok
thought, sir,” said the embryo sales-
man, “you might give me some point-
ers on the thing I most need to get
along.”

The boy expected to be told to culti-
vate shrewdness,  long-headedness,
quick judgment, the ability to analyze
all desirable commodities in salesman-
ship.

In stead, the man replied: “My boy,
there are many things you need to be
a salesman, but none more than a good
temper. It is a hard life, a nerve-rack-
ing, temper-testing life you’ve chosen,
with all its gripping fascination. If
you let the frets and ups and downs of
it knock your disposition, you are done
for. Keep even tempered and smile
instead of swear when tthings do not
come your way. Cultivate a sunny
temper; it makes for good will.

“When you get into a tight place
and everything goes against you, un-
til it seems you cannot hold on a
minute longer, never give up then, for
it is just the place and time that the
tide will turn.

“Remember, also, you will meet with
many rebuffs, many call-downs and
disappointments. You will meet men
who will hurt your feelings, not in
every case with the intention to insult
you, but to test your mettle. To the
first you must show that no rebuff,
short of an actual refusal to look at
your line, makes you care. To those
who are rough you will show that you
are a gentleman. At all times keep a
stiff upper lip.

“T have noticed in my ‘time,’ this
wise executive continued, “many sales-
men who carried a beaten and fearful
air. Just why this should be is more
than I can tell, for, understand, the
work you are engaged in requires
sometimes more knowledge than, and
always as much as, the buying end.
You are that noble product of modern
business, a specialist, a salesman, a
worker and a doer.”

—__--o-

Are After Counterfeit Revolvers

A novel proceeding is now under
way by the United States Tariff Com-
Charges, it appears, were
made some time ago by an American
company which manufactures revolvers
to the effect that similar weapons were
being imported ‘here from Spain. The
latter are declared to be an imitation
calculated to deceive buyers into be-
lieving that they are getting the do-
mestic originals and, as they sell for
less are apt to spoil the sales of the
goods made here. Before the present
Tariff act went into operation cases of
unfair competition of this kind could
be reached through the Clayton Anti-
Trust act as administered by the Fed-
eral Trade Commission. The Fordney-
McCumber law, ‘however, has a special
provision against unfair competition
from abroad, “the effect or tendency
of which is to destroy or substantially
injure an industry, efficiently and eco-
nomically administered, in the United
States.” When this is found to be
the case, the President is empowered
to add from 10 to 50 per cent. to the
duties or to exclude the articles from
entry altogether. In the case under
advisement, if it should appear that

mission.

  

the imported weapons are counterfeits
of the domestic ones, the penalty
asked for will, doubtless, be their en-
tire exclusion. On general principles,
however, it would seem that it would
not be a bad idea to bar the importa-
tion of all pistols. All that are needed
for legitimate purposes can easily be
manufactured in this country without
taxing the facilities. All
others should be kept out for the same
reason that governs in the case of
opium, ‘heroin and other narcotics.
Firearms are in a,class different from
the usual imports.

existing

—_—__--e 2

Each Sale a Personal Problem.

There was a time, long since passed,
when business was done by barter;
flint-stones, arrow-heads and furs were
the basis of trade. Then followed the
let the buyer beware’ period. This al-
so went into the discard. Now we
know that the only foundation a busi-
ness can be built upon is showing the
customer how he will be the gainer by
the transaction.

The average person is always more
interested in self than in you. So in-
stead of saying, “Mr. Brown, I would
like to sell you this or that,” try this:
“Mr. Brown, would you be interested
in securing goods that will afford you
lasting satisfaction?” Of course, every
one is interested, so all you need do is
to point out where the customer will
be the gainer in the transaction and the
sales is easily made; in fact, more
easily than an appeal based on your
wish to sell, for which the customer,
as a rule, cares nothing.

Suggestive speech is that part of the
selling talk which makes the prospect
feel like buying.
of buying, unaccompanied by “rea-

It gives him an idea

sons why,” but accompanied by emo-
tions which are more potent than any
reason why. The subject of sugges-
tive speech is as broad as the whole
range of written and spoken language.
Only a few principles can be noticed
here.

The first use of suggestive speech is
in creating desire. Its method is to
paint a picture of the goods, and of
the delight in possessing them. With-
out causing the prospect; to consider
whether they shall buy or not, it as-
sociates them with the goods in a
highly agreeable way. It awakens the
emotions that would be if they really
did possess the goods, under the most
favorable circumstances.

 

>
Enthuse About Your Goods.

The salesman may succeed without
salesmanship, courtesy or tact, or am-
bition, but the bets all lie against him.
He might better try to make money
by buying lottery tickets.

Salesmen! Can you show enthusiasm
about the goods you are selling? If
you cannot, how can you expect cus-
tomers to be enthusiastic enough to
buy?

You may have been successful yes-
terday with yesterday's methods, but
those methods will produce failure to-
day and to-morrow.

——_+-.____
Not the Same Man.
Lady—Ain’t you the same man [
gave a mince pie to last Christmas?
Tramp—No, ma’am, I’m not, and
wot’s more, the doctor says | never
wil] be again.

 

 

 

 

Howto Sell Your Goods

IN THREE CHAPTERS -- CHAPTER ONE

xt

We are all salesmen. Any man who receives wages,
salary or income is rendering some service to humanity,
for which he is paid. Salesmanship is the method by
which such service is rendered. Consequently, no man
‘an. be disinterested in so important a subject as sales-
manship.

It is said that for every 100,000 persons who enter
the Chicago department stores, 40,000 do not buy, but
go away without making a purchase—in other words,
the clerks are only 60 per cent. efficient in salesman-
ship. In this connection, a recent authority has stated
that in the country at large, 55 per cent. of all enquirers
who are brought in by commercial advertising are
If this be

true, then it is high time for merchants everywhere to

turned away by inefficient salesmanship.

institute courses in salesmanship, the merchant himself
being the teacher and the members of the store staff
being the class.

We suggest that this class take the form of store
meetings, the first meeting being on the store’s time.
At this meeting the proprietor will explain to the mem-
bers of his force the importance-of an intelligent under-
standing on their part of the store policies, together
with the utmost importance of complete co-operation,
that the best evidence of the importance of this is the
fact that this meeting is held on store time and that
other meetings will be held similar to this, if the clerks
show sufficient interest in the subjects discussed.

The second and third meeting might take the form
of an invitation to spend the evening at the home of the
proprietor, while the fourth or fifth meeting might be
in the form of an annual dinner of the employes, in
which the program is made up wholly of your own
talent, and in which goodfellowship and complete under-

standing shall be the watch-word.

xX

WORDEN (GROCER COMPANY
Grand Rapids

Kalamazoo—Lansing—Battle Creek

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Movement of Merchants.
Pogy—E. L. Smith succeeds W. G.
Kunze in general trade.

Hawkins—M. Jerustadt succeeds A.
L. Hare in general trade.

Detroit—Leo Brinker opened a hard-
ware store at 13104 Mack avenue
August 9.

Detroit—Anthony A.
opened a confectionery store at 12,072
Twelfth street.

Detroit — Charles Strenfield has
opened the Puritan meat market, 3337
Puritan avenue.

Detroit—Miss Jane Jones will open
the Jade millinery at 6508 Woodward

Trupis has

avenue shortly.

Detroit—The
Co. opened at 15442 Livernois avenue
a short time ago.

Detroit—Harry Bautell succeeds E.
C. Preston, confectioner at 4530 War-
ren avenue, West.

Muskegon—The Sanitary Dairy Co.
has increased its capital stock from
$25,000 to $100,000.

Detroit—Charles Benton opened the
Joy road bakery at 3001 Joy road a
week or ten days ago.

Pinckney—Pinckney State Bank has

Livernois Hardware

been incorporated with an authorized
capital stock of $20,000.

Detroit—The Plaza confectionery
was recently opened at 8340 Linwood
avenue by Arthur Green.

Detroit—The Courtesy pharmacy re-
cently opened at 3201 Fenkell avenue.
W. J. Steele is the manager.

Detroit—-A. T. Hennessey and others
will open 8335 Linwood
avenue, with a line of candies.

Detroit — Art
George Trombley in the grocery busi-
ness at 1701 Holcomb avenue.

Detroit—Gibson Brothers, hardware
dealers, opened a store at 2558 Fen-
kell avenue a short time ago.

Detroit—Joseph Cloutier has taken
over the confectionery stock of L. E.
Welch, 4900 Van Dyke avenue.

Detroit—L. Fried opened Fried’s
Fruit & Vegetable Market at 8352 Lin-
wood avenue a short time ago.

Detroit—Mrs. Myrtle M. Taylor has
bought out J. L. Lohman, confection-
er at 3447 Warren avenue, West.

Culver's,

Scalley succeeds

Detroit—F. A. McTerman has open-
3212 Joy road.
The business is strictly non-kosher.
Detroit—Cecelia Freedlander has
sold the Cass 3500 Cass
avenue, to her husband, Maurice.

ed a delicatessen at

pharmacy,

Detroit—Fred B. Jones has bought
a half interest in Forest A. Burton's
meat market, 10206 Kercheval avenue.
Detroit—John McKenna, grocer at
4101 Sixth street, has sold out to E.
Lavigne. The sale took place Aug. 5.
Detroit—The Michigan China Co..,
chinaware retailers, opened a branch

store at 8611 Grand river a few days
ago.
Detroit—A. M. Patrick has moved
his meat market from 5209 Maybury
Grand avenue to 16649 Log Cabin
avenue.

Detroit—Joseph H. Elder has sold
his confectionery stock to Leonard B.
Nye. The store is at 5619 Hamilton
avenue.

Detroit — Morris Victor succeeds
Robert Norman and wife, who con-
ducted the delicatessen store at 5743
John R. street.

Dertoit—Viola LaFontaine has sold
her confectionery stock at 4401 Sey-
burn avenue, in Indian Village, to
Stanley Cooler.

Detroit—Goldfarb men’s
furnishers at 13808 Woodward avenue,
have changed the style of their busi-
ness to the Hub.

Detroit— Among the grocery
businesses in prospect is that of
Louis Choen, who will open at 4140
Joy road shortly.

Birmingham—The

3rothess,

new

Prod-
ucts Co. has increased its capital stock
from $100,000 to $100,000 and 50,000
shares no par value.

Lowell—E. S. White has sold his
meat market to L. A. Weaver, of
Battle Creek, who will remodel it be-
fore opening it to the public.

Detroit—The Glendale Confection.
ery, 12743 Oakman boulevard, is now
being conducted by Roy Barnes, who
took it over from M. J. Churchill.

Detroit—The Brin Furniture Shop,
6534 Woodward avenue, has enlarged
its floor space and is now engaged in
rebuilding the store front to permit of
larger display windows.

Detroit—An involuntary petition in
bankruptcy has been filed against the
Fashion Custom Tailors, 611 Fort
street, West. The claims of three
creditors total $710.69.

Lansing—Fred Murphy has sold the
Owl cafe, 1217 Turner street, to Mrs.
M. L. McGee and purchased the Glad-
mer cafe of Mike Wickenhiser, taking
immediate possession.

Detroit—The Mills Baking Co., 5165
Fourth avenue, has increased its cap-
ital stock from $300,000 and 1,500
shares no par value to $600,000 and
2.500 shares no par value.

Flexotile

 

 

Detroit—Farber Footwear, Inc.,
Shop 3, Hotel Tuller, has been incor-
porated with an authorized capital

stock of $25,000, $15,000 of which has
been subscribed and paid in in cash.
Detroit—Mathews & Company, gro-
cers at 4349 Grand River avenue, have
been closed for remodeling during the
past ten days. They will open in a
few days with a new outfit of fixtures.
Detroit—George R. Fisher has pur-
chased the grocery stock and fixtures

of Ruth McLeod, 2301 Trumbull

avenue, and has converted it into a
confectionery under the style of Park
confectionery.

Detroit—Another downtown cloth-
ing store, the Leader Outfitting Co.,
will open at 431 Michigan avenue soon.
The business is a branch of an out-of-
town concern. William Jacobs will
manage the local store.

Pontiac—The Lenhoff Clothing Co.
has been incorporated to conduct a
retail business in men’s clothing and
furnishings, with an authorized capital
stock of $25,000, all of which has been
subscribed and paid in in cash.

Kalamazoo — The Star Bargain
House, Inc., 145-147 South Burdick
street, has been incorporated to con-
duct a wholesale and retail depart-
ment store with an authorized capital
stock of $30,000 common and $20,000
preferred, all of which has been sub-
scribed and paid in in cash.

Jackson—The Weatherwax Supply
Co., 409 Elizabeth street, has been
incorporated to deal in supplies, tools,
machinery for factories, plumbers and
metal workers, with an authorized
capital stock of $10,000 preferred and
750 shares at $5 per share, of which
amount $1,000 and 75 shares has been
subscribed and $1,375 paid in in cash.

Manufacturing Matters.

Grand Rapids—The New Era Spring
& Specialty Co. has increased its cap-
ital stock from $100,000 to $400,000.

Grand Rapids—The Musta-Dykstra
Co., 537 Hall street, granite and mar-
ble work, monuments, etc., has in-
creased its capital stock from $10,000
to $25,000.

Detroit—The Metallic Art Co., 6484
Chene street, has been incorporated
with an authorized capital stock of
$25,000, $2,500 of which has been sub-
scribed and paid in in cash.

Detroit—The Detroit Macaroni Man-
ufacturing Co., 3661 Bellevue street,
has been incorporated with an author-
ized capital stock of $75,000, all of
which has been subscribed and $10,000
paid in in cash.

St. Joseph—The Theona Brick Co.,
206 State street, has been incorporated
to manufacture and sel! at wholesale
and retail brick, clay products, build-
ing materials, etc., with an authorized
capital stock of $100,000, of which
amount $80,000 has been subscribed
and $30,000 paid in in cash.

Detroit—The Roy-Delage Manufac-
turing Co., Inc., East Elizabeth street,
has been incorporated to manufacture
and sell the R. & D. Battery clamp
and other accessories, with an author-
ized capital stock of $25,000, of which
amount $15,000 has heen subscribed
and $5,000 paid in in property.

Detroit—Kennedy’s, 28 Michigan
avenue, has been incorporated to man-
ufacture and deal in men’s and boys’
ready-to-wear clothing with an author-
ized capital stock of $50,000 preferred
and 1,000 shares at $1 per share, of
which amount $25,000 and 750 shares
has been subscribed and paid in in
cash.

Muskegon—The Automatic Irriga-
tion Co., has been incorporated to
manufacture and deal in windmills,

pumps, motor vehicles, ete., with an
authorized capital stock of $50,000 pre-
ferred and 3,000 shares at $10 per

August 13, 1924

share, of which amount $6,500 and 350
shares has been subscribed and $1,000
paid in in cash,

Detroit—After twenty-five years
service as President of the Gregory
Mayer & Thom Co., William B. Greg-
ory has severed that connection to
open a new establishment, the W. B.
Gregory & Son Co. stationery and
office equipment outfitters. The new
store will be located at Cass avenue
and Larned street, and a complete
printing, lithographing and engraving
plant will be maintained, with modern
equipment for the purpose of manu-
facturing loose-leaf systems upon de-
mand from any business enterprise.
This will be in addition to the stan-
dard loose-leaf products.

—_—_2+>__
Open Letter To United States Com-
mercial Co., Chicago.

Grand Rapids, Aug. 12—I am in re-
ceipt of copy of the order given you
by Henry Klooster & Co., of Ells-
worth, and note that in addition to
exacting an advance payment, which
looks to me like a shystering proposi-
tion on the part of any house in deal-
ing with patrons who are well-rated,
you have shipped the goods C. O. D.,
although there is no agreement to that
effect anywhere on your order or
literature.

This method of doing business is so
unusual and to me so dishonest on the
face of it that I am writing you for
an explanation, which I shall expeci
to receive by return mail. In the
meantime ] imagine your customer at
Ellsworth will refuse to accept the
shipment, or pay your draft until he
hears from me, so you better answer
very promptly. Unless you do this |
shall publish a statement in our Realm
of Rascality department concerning
your methods and advise every mer-
chant to avoid your house as he would
a pestilence. E. A. Stowe.

—__++-—__—_

Evidently automobile men have de-
cide to brighten the where
their The announcement
that next year’s output of cars will be
in all sorts of “vivid” colors indicates
that our streets and roadways are to
become as brilliant as the rainbow.
Additional interest is lent to the an-
nouncement by the statements of tie
automobile men at their recent con-
vention in Atlantic City: “The wo-
men folk want cars that way.” “Tle
use of the word vivid indicates that it
is a man’s proposition.

corners
Cars are.

Every woman
knows from her experience in seeing
her husband select his ties that “vivid’
and “some color” are synonymous.
And when he wants to do something
he thinks a bit foolish he always ex-
cuses himself by saying “the women
folk wanted it that way.”
—+_> ++

Owosso—If the bean growers and
elevator men both indorse the propos-
ed bean advertising campaign a fund
approximating $75,000 may become
available according to an estimate by
A. B. Cook, President of the Michigan
Bean Growers Association, This fund,
raised on a 50-50 basis, would be used
to acquaint consumers with the food
value of beans. Consumption would
be stimulated in this way, it is be-
lieved.

——_—_+ +.

Palamazoo—C. D. Adams, recently
of Battle Creek, has assumed the man-
agement of the Jewel store here. The
stock consists of women’s ready-to-
wear garments.

 

 

 

 

 

August 13, 1924

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.
Sugar—The market is

from a week ago.

unchanged

 

Tea—The market has shown a good
consumptive demand during the week,
largely due to the extreme heat in the
East, when it always sells well. The
primary markets show no change for
the week although everything is on
a firm basis. In this country the spot
market for tea has remained unchang-
ed during the week.

Coffee—The market is still some-
what uncertain on account of revolu-
tionary conditions in Brazil. Some
weakness, however, has developed in
the spot market for green Rio and
Santos in a large way in this country.
Santos grades are about unchanged for
the week, but Rios are being quoted
a shade lower than last week. The
mild coffees show little if any change
but the undertone is still strong,

Canned Fruits—The greatest strin-
gency in offerings among new pack
canned foods is in California fruits.
All along the line canners are more
or less off of the market in the im-
nortant items and in the favored

‘ades. Quotations are easily main-
.a + t on the Coast and there is little

se general line being offered. Dis-
.tibutors here can hardly make out: the
causes of the present bullish situation
and some are inclined to doubt the
volume of domestic and foreign book-
ings which are reported by canners.
They also think that there will be a
larger pack than predicted, and conse-
quently a greater surplus later on to
find its way to the Eastern markets.
Strength exists in peaches and pears,
and to a lesser extent in apricots.
Berries are held by canners with con-
fidence. No spectacular demand exists
for pineapple, which is quiet. Apples
are in only moderate demand.

Canned Vegetables—So many factors

* covered their requirements for peas

earlier in the season that they are not
ready now to take on additional blocks
at the windup of the season and before
any definite idea can be secured as to
the size of the pack, the percentages
of the various grades and sieves, There
has been talk of short deliveries by
the canners, a scarcity of strictly fancy
lines in Wisconsin and New York and
a limited production, while, on the
other hand, jobbers have counted up
a record production despite postings
to the contrary. Until packers and
buyers know where they stand the
policy of buyer and seller is to post-
pone action. All quotations are main-
tained and canners insist that early
bought peas will make money for their
owners. The tomato market is a puz-
zle, as the pack is unknown and can-
not now be estimated. The real test
will come when production is over and
the real figures are known. Mean-
time, there is no free selling in any im-
portant producing center. Dealers are
more or less indifferent and are not

_trying to get canners to loosen up and

accept business at prevailing quota-
tions. Corn is firm on _ old packs,
which are in moderate demand and
are in light supply, mostly from sec-

ond hands, and new packs are not.

being extensively offered.

Canned -Fish—The Maine sardine

market is fairly well maintained al-
though the demand is light. Buyers
and sellers are apart and the sellers
are not disposed to shade much if
any. Stocks in Maine are low and
this is giving the sellers confidence.
Salmon has shown some firmness dur-
ing the week. Holders of all grades
of Alaska salmon are not disposed to
press for sale and buyers are not very
much disposed to buy. The Eastern
markets are not quite so firm as West-
ern. High grades of salmon show no
change, the market being quiet at
steady prices. New pack shrimp is
being offered on a high basis but are
not being taken in spite of the ‘fact
that the market is bare. Tuna is sell-
ing fairly well at rather irregular
prices. Packers are feeling rather
strong about the new pack.

Dried Fruits—The big item has been
prunes, both California and North-
western. In the former stocks consist
mostly of medium sizes, while Ore-
gons are the large counts. Export
outlets have taken considerable blocks
recently from California and the im-
provement on the spot has been even
more marked on the Coast, so that
there is no free selling by the associa-
tion or independents. All available
California prunes are being worked
higher and there is a similar gain in
Oregon fruit. The shortage of large
prunes in the Northwest this year has
led to offerings of small percentages
of big fruit and old crop are being
picked up as a substitute for early
markets. Most Oregon packers have
named prices and there has been some
business but most dealers prefer to
devote themselves to old. Apricots are
not being offered extensively for 1924
packs. A general shortage is expect-
ed and the tendency since opening has
been upward in all grades and varie-
ties. Very few packers are open for
business. The changed situation has
not caused heavy buying of new fruit
on contract, but it has switched atten-
tion to old and what is left is being
taken by the larger interests. New
crop raisins are being offered by in-
dependents at definite prices, and the
trend is also upward. Sun-Maid open-
ing may be announced this week,
which will mark the real selling season
and old pack raisins are firm in bulk
and package lines, with no concessions
offered to get business. Peaches are
firm at the source. Who has taken
new crop is unknown, but packers say
that there will be a scramble later on
by those who have not covered, and
they have faith enough in the situation
not to try to sell freely just now. Cur-
rants are following other dried fruits
and show some betterment on _ the
spot and in Greece.

Cheese—Cheese is firm with prices
advanced somewhat over last week.
The demand is fair for the season.

Provisions — Hams, bacon, dried
beef, etc., are much higher, which is
due to scarcity and to the high cost
of grain.

Beans and Peas—The demand for
dried white beans is dull. The prices
are fairly steady throughout; in fact
some varieties, notably California
limas, are more than steady. The
market shows an advancing tendency.

The demand for all beans is light.
Dried peas steady and unchanged.

Rice—The cleanup is more complete
than usual this year at primary and
at secondary points. New rice comeg
on practically a bare market. The
nearness of 1924 deliveries makes dis-
tributors cautious and inclined to take
old crop in limited volume. Still there
is no price cutting in any quarter, as
stocks do not warrant any lower lev-
els. Foreign rice is also strong at
primary points, which gives local deal-
ers confidence and prevents any free
selling.

Syrup and Molasses—The demand
for molasses has been slow during the
past week but fully up to what should
be expected in hot weather.
are unchanged. Sugar syrup is quiet
at steady prices. Compound
shows an advance for the week owing
to the advancing corn market and the
general understone and outlook are
firm.

Salt Fish—The demand for mackerel
is small and the market is about un-
changed. The quality of the current
receipts is good and mackerel is selling
to consumers on a_ very moderate
basis. Other lines of salt fish un-
changed and quiet.

Prices

syrup

—___> +.
Review of the Produce Market.
Apples—Home grown Duchess, $2
per bu.

Asparagus—$2 per doz. bunches for
home grown.

Bananas—6@6%4c per lb.

Beets—New, 30c per doz. bunches.

Blackberries—$3 per crate.

Butter—The market is _ slightly
stronger than a week ago. Local job-
bers hold extra fresh at 36c in 60 Ib.
tubs; prints, 38c. They pay 20c for
packing stock.

Cabbage—Home grown 75c per bu.

California Fruits—Bartlett Pears, $5
per box for either 135 or 150; Malaga
Grapes, $2.55 for 4 basket crate; Giant
Plums, $2.75 for 4 basket crate; Honey
Dew Melons, $3 per crate of either
6 or 8,

Cantaloupes—Indiana are now sell-
ing as follows:

 

mos ye ee $4.50
Standaeds 20 4.25
Pomyve (ot S25
Meet 1.75

Carrots—Home grown, 30c per doz.
bunches.

Cauliflower—Home grown, $2.75 per
doz. heads.

Celery—Home grown is
market,
bunch.

Cucumbers—Hot house command
$1.75 for fancy and $1.50 for choice;
Southern outdoor grown, $2 per ham-
per.

Currants—$2.25 per 16 qt. crate for
either red or white.

Eggs—The market is stronger and
higher than a week ago. Local dealers
pay 29c for strictly fresh.

Egg Plant—$2.50 per doz.

Garlic—35c per string for Italian.

Gooseberries—$1.75 per 16 qt. crate.

Green Beans—$1.50 per bu.

Green Peas—$3 per bu.

Green Onions—Home_ grown are
now in market, commanding 25c for
Evergreens and 40c for Silverskins.

Honey—25c. for comb; 25c for
strained.

now in
commanding 40@50c _ per

Lettuce—In good demand on the

following basis:

California Iceberg, per crate ~~~-$8.00

Outdoor grown leaf, per bu. ----$1.50
Lemons—Quotations are now as fol-

lows:

300 Sunkist __... oo, en $6.00
a) Red Ball ..... S50
S60) Rod: Ball aoe

Onions—Spanish, $2.50 per crate;
Walla Walla, $4.50 per 100 Ib. sack.

Oranges—Fancy Sunkist Valencias
are now on the following basis:

1) $8.00
136 and 90 8.00
WG 2 7.50
Oe Se 7.50
SAG 6.75
A ee 5.75
MOG ee

Red Ball, 50c lower.
Parsley—50c per doz. bunches.
Peaches—Elbertas from Georgia
command $3.25 per bu. Receipts con-

tinue fine in quality.

Poultry—Wilson & Company now
pay as follows for live:
Heavy fowls .......__.__.__.- __ ate
Broilers 22) 18@25c
Light fowls 22 15¢
Stags 10¢
Mucha 17¢

Radishes—20c per doz. bunches for
hot house.

Raspberries—Red, $3.50 per crate;
Black, $3 per crate.

Rhubarb—$1.50 per bu. for home
grown.
Spinach—$1 per bu. for home
grown.

Tomatoes—Home grown hot house
$1.65 per 7 Ib. basket; $2.75 for 10 Ib.
basket.

Veal—Local dealers pay as follows:

Fancy White Meated __..-------- 15¢
Goda .. 222)... 13c
60-70 far 10c
Woe 250 O8c

Water Melons — 50@75c_ apiece.

Shipments are coming in from Georgia
and Missouri.

Whortleberries—$3.25 per crate.

—_—_-.

Greenland’s ice looms across the
path of our gallant mariners of the
air. All who have followed their in-
trepid course thus far would deplore
a decision to call off the remainder of
the voyage, after 21,000 miles of it
have been logged. The perils of the
route across or past the Southern end
of the Arctic island-continent can
hardly be greater than those faced and
overcome whilst skirting the coast of
Alaska and making the transit thence
to Japan. With the eyes of the world
on the final stage of their under
taking, the fliers themselves will need
cogent argument to convince them that
they should not go on to the end.

>>

The letter “E” is the most unfor-
tunate one in the alphabet since it is
always out of cash, forever in debt,
never out of danger, and in hell all
of the time. It is fortunate that it is
never in war, always in peace. It is
the beginning of existence, the com-
mencement of ease, and the end of
trouble. Without it there would be
no meat, no life, and no heaven. It
is the center of honesty, and makes
love perfect. It is the beginning and
end of editorial existence. But the
letter “E” is in everything.

 

Re

 

THE FOURTH ESTATE.

 

Random Reflections on the Status of
the Press.
\ritten for the Tradesman.

No one will dispute, I think, that the
press is a great institution. A great
Indeed
a great deal is said about it that is

deal might be said about it.

not said by it.

The term covers a wide range of
varied meanings, because there are
various kinds of presses. For instance,
there is the tailor’s press, the cotton
press and the evening press by moon-
light.

I recall my first experience with a
press, dating back more years than J
care to state. This was the first press
installed in our community and I re-
member that it was of great interest
to. people much older than I then was
Or now am.

This curiosity was not confined to
youth nor to women, and there never
was any truth in the pretense that
male maturity is comparatively devoid
of curiosity—it is characteristic of the
race.

Pardon the diversion and we will
return to this ancient press. It was of
an earlier vintage than you will find
in operation in this progressive age.
Its pressure force was a large thread-
ed screw operated by a lever. This
screw raised and lowered a platen or
plunger about two-by-three feet in
dimensions. I am not good at descrip-

tion—and it was a long time ago, but

 

I remember that the apples went in
at the top and the cider came out at
the bottom.

But the term “The Press” is usual-
ly understood to designate, by sym-
bolic reference, and institution which
has grown to be a part of our body
politic—the Fourth Estate—combining
the features of private initiative and

 

public service covering a very wide
and divergent field of human endeavor.

I have sometimes wondered why
this particular term should have come
into use as the accepted esignation of
periodical publication in the mass in
preference to any of the other elements
which enter into the undertaking,
which include, as well, type, paper, ink.
labor and a modicum of gray matter,
unless it be that the machine itself is
the best symbol of quantity produc-
tion—relatively, at least—is a measure
of success.

But “the press.” proper, may be con-
fined largely to periodical publications
of such nature and frequency of issue
as to admit them to recognition under
the postal laws as entitled to the
privilege of second class rates. And
this privilege is so great that no pub-
lication can reach its greatest success
without it.
of the laws governing admission to the

It is under the provision;

mails that the evil influences of vicious
newspapers,
weal or public morals are suppressed.

dangerous to National

The press, in the sense in which we
are here considering it, is a compara-
tively modern institution, even com-
paratively new to the industries and
enterprises of the world. Yet, with
its allied trades, it stands sixth among
the commercial undertakings of Amer-
ica in the aggregate of busines; trans-
acted.

However, as a development of the
dissemination of knowledge through

MICHIGAN TRADESMAN

the written or printed word it goes
back to the very beginnings of his-
tory, for the Assyrian tablets unearth-
ed on the banks of tke Tigris, the
fragmentary records of Phoenecia,
3abylonia and Egypt are but the age

“ce

old prototypes of Bringing . Up
Father.”

Civilizations have risen, flourished
and died, all without the aid of the
modern press. So far no civilization
has died during the press period—
though it has been mighty sick in
some countries where the press has
been enslaved and prostituted.

Possibly our civilization is some-
what tougher—that is to say more en-
during—than were the earlier ones,

 

which is well.

The modern press is largely de-
pendent for its existence upon the ele-
ment which is its chief vehicle—paper.
Paper was first made by the Egyp-
tians and was derived from papyrus,
fiber from the bulrushes on the banks
of the Nile
publications are very remindful of

 

and some present day

that material.

These bulrushes are the same as
that comprising the basket in which
the infant Moses was consigned to
the ancient river and rescued when

attracted the Egyptian
Moses may thus be credited

his cries
maiden.
with being the first paper boy to cry
his wares to the public.

From this humble calling he became
the greatest author of his day, and
while time may have obliterated the
inscriptions wrought by his hand, and
even the stone tablets upon which he
laboriously recorded the words from
on high, may be buried in the shifting
sands of the desert, his message has
passed on in written and printed page
from generation to generation and to-
day his teachings are printed on paper
in every language known to the
world.

The wisdom of our forefathers is in
no way better shown than by their
recognition of a free press as an es-
sential assurance of a free people.

Our first great editor, and prob-
ably the wisest of them all, was Ben-
jamin Franklin. The military genius
o: Washington and the steadfastnes;
of the people were united and fostered
by the wisdom of Franklin, who com-
bined genius, learning, thrift, tact and
patriotism equalled by no man of his
age, if, indeed, of any age. With all
of my admiration of the great of our
land I regard Franklin as the Ameri-
can of the most versatile talents, if
not in fact the most useful man in
our country’s ‘history.

As before said the press, as we
know it, is a modern institution. The
inventions which made possible the
wider dissemination of knowledge .by
the printed over the written page
were made about the middle of the
fifteenth century. Johannes Gueten-
berg is credited with the invention of
movable types in 1450 and printing
presses, also of his invention, were in
operation in Rome in 1465 and later
introduced in Paris and London. But

it is only within the life of the last

generation that the perfecting press
and the linotype have made possible
its development to its present state
the most economical] and convenient
method of disseminating information.

Through the agency of the press

 

distance is obliterated, National boun-
daries erased, the mountains scaled
and the deep fathomed. To the door
of the humblest cottage of the most
distant state comes at the cost of a
few cents, the world’s history for the
day, or for a small cost by the week
or month comes the literature of the
age.

It is a picture, a forum, a stage, a
lecture room, a university of informa-
tion, thought and learning. It is a
moulder of opinion and a promoter of
ideals. It wields great power—usually
for good. But its very power would
make it a source of danger should it
ever become largely controlled by
special interests and its influence di-
verted to selfish and vicious purposes.

In my opinion there is little danger
that the American people would long
be beguiled by false teachings or
would long tolerate a venal press.

The press is .divided into three
rather distinct lines. The first is that
in which the news is the feature and 1s
represented by the daily and weekly
newspapers, the second those of a
literary and the third is designated as
the trade press.

In these days of specialization there
is no more definite instance of special
service than that represented and per-
formed by the trade press, which is
now devoting effort to the advance-
ment of the interest of nearly every
particular endeavor. About every line
of commerce, industry, profession, oc-
cupation or interest has its representa-
tion in the trade press. Among the
first to sense the service which a
trade paper could render to its clien-
tele was the founder of the Michigan
Tradesman, who staked his all forty-
one years ago on his vision “of its pos-
sibilities. And the two score years
and more of its existence is a reflec-
tion of the remarkable energy and
persistence, and the unswerving al-
legience to the ideal which was at the
beginning established as the guiding
star of his effort.

Advertising, or commercial pub-
licity, is recognized as a legitimate and
useful feature of the press. It serves
the double purpose of promoting busi-
ness by bringing buyer and seller into
easy contact and by making subscrip-
tion rates lower through advertising
revenues, thus adding to the circula-
tion by lower cost.

Yet it is a well-established code of
newspaper ethics that the first duty
of the press is to its subscribers, as
advertising value is contingent on the
character and extent of circulation,
and circulation is the chief concern of
every newspaper.

The reader may have heard the
story of the aged editor whose race of
sin and service was about run, and
whose embers of mortality were but
feebly glimmering in the socket of
existence but, who hearing the fateful
words of the bedside physician count-
ing the slowly receding pulse beats,
whisper to an attendant, “His circula-
tion is poor,” opened his eyes, and with
his last expiring breath exclaimed, “It’s
a lie, I have the best circulation in the
county.”

The press, in its better sense, is a
profession demanding certain fitness
and preparation, recognizing certain
obligations, possessing certain privileg-
es, and by all of these to be held ac-

August 13, 1924

countable in the court of public opin-
ion for the measure of its delinquencies
and not always credited with the sum
of its service; yet hopeful that the
broad charity which it deals to the
erring may, in the end, cover with
kindly compassion whatever weak-
nesses with which human frailities
may have encompassed it.
Harry M. Royal.
—_2+>—__

Uniting Pharmacy the Big Idea.

In discussing the present All-Phar-
macy undertaking, Dr. Newcomb, in
a recent communication, points out
that the average retail druggist is little
concerned over the creating of a great
pharmaceutical library, a research lab-
oratory, or a pharmaceutical museum.
The retailer is, however, vitally inter-
ested in any move which will ‘help to
combine, concentrate, and centralize
the present divided power and influ-
ence of American pharmacy. Atten-
tion is called to the fact that the drug
industry is represented at present by
no less than nine National organiza-
tions, each one of these important and
rendering a valuable service. Each
of these National organizations must
be conserved, strengthened, and fur-
ther developed. Each of these Nation-
al organizations has specific problems
for. solution. On the other hand, the
big problems confronting American
pharmacy are problems which effect
more or less directly each one of the
great branches of the drug business.
Little progress has been made in solv-
ing the questions of drug peddling,
drug store ownership, narcotic laws,
prohibition legislation, etc. Unjust
taxes and inequitable rules and regula-
tions are thrown around the retail
druggists to-day as never before in the
drug business. Lack of uniformity
prevails in legislation which has been
sought by drug interests for the relief
and protection of the profession. These
things, Professor Newcomb points out,

are all matters which concern more or ,

less directly every branch of the drug
industry, and in the handling of these
problems, retailers, wholesalers and
manufacturers have for the most part
worked as individual groups, and not
as a unit. As a result, we have fre-
quently found the different branches
of pharmacy fighting against eath
other. Difference of opinion relative
to pharmaceutical legislation should
be settled within the ranks of the drug
industry before local, state, and Na-
tional legislative bodies are requested
to enact new legislation. With such
a policy the various branches of the
drug industry would present a united
front in asking for the enactment of
legislative measures.
— +2 >__

No One Ever—

Told a lie that did not break down
some time.

Sold goods by misrepresentation and
got repeat orders.

Deceived God by keeping the facts
from the neighbors.

Found moonshine brightening his
chances for success.

Expects much more than politics
from a congressional investigation.

Found that stretching the truth ever
made the case much stronger.

Improves this town by running his
neighbors down.

 

 

 

 

 

 

 

 

August 13, 1924 MICHIGAN TRADESMAN 7
Be Sure Your Check Is Right. He counted the victims of his jest by Applied Mathematics. A merchant with a business hove
It protects you, your customer and nad bree a aed ~ so etd The old lady was timidly inspecting ing between profit and loss might find

. ee . 00 as . Ti. s i . c }
your store. It simplifies book-keeping Pe. ra Nae ee. all the stock of spectacles. that a letter a day would keep the
a i ’ as BA . » oa  ¢ ‘ syy 1 or : t ;
and the work of your cashier. It pre- “How much are these?” she asked, sheriff away, if the letters were care

vents losses, confusion and annoying
misunderstandings which may cost you
your commission and the store a valu-
able customer.

Study your system carefully.

Always select ithe right check,
be very sure that it is filled out com-
pletely and properly.

Very soon you will find yourself do-
ing the correct thing automatically

But at first remember that eternal
vigilance is the price of success.

Consult your manual. Don’t leave
your customer and rush over to some
fellow worker for advice as to how to
make out a check.

You make a much better impression
on your customer; you save time for
yourself and others; and you improve
your value to the organization when
you know for yourself what is to be
done and proceed to it in a business-
like manner.

Your record in the store, upon which
your advancement will depend, will be
written into your sales slips. Make
that record the kind you want your
progress to be governed by.

and

>. _____
Official Estimate of the Anniversary
Edition.

Saginaw, Aug. 11—It is very easy
to compute that a paper such as the
Tradesman costs a lot more to _pro-
duce than you collect for it. It is,
however, a great achievement to be
able to give so much for the money
and still make enough money to give
to charity.

This year’s anniversary number Js
certainly a masterpiece, I spent Sun-
day evening reading in it and I know
what I am talking about. It is very
unfortunate that so many of the mer-
chants do not give more time to study-
ing up their business.

Your anniversary edition certainly
contains a lot of logic and alone is
worth a day’s study. Besides there
are many other features which would
lead many a_ stray tradesman to
proper methods.

Keep it up anyway. There are a
great many merchants who appreciate
your efforts and are inspired to great-
er exertion by your articles. This is
at least compensation in part.

You know my limitations, therefore
when there is something upon which
I can write something that will pass
muster, please let me hear from you
and I will be at your service.

Charles G. Christensen,

Pres. Retail Grocers and General
Merchants’ Ass’n.
>>

Identity of the Practical Joker.

Grand Rapids, Aug. 12—I read with
much interest the riminiscence related
by John B. Barlow in the anniversary
edition of the Michigan Tradesman.
One thing he failed to tell us, however,
and that is that the gentleman who
played the prank with the needle was
none other than the honored father of
Wilder D. and Sidney F. Stevens.

I do not think I ever knew a man
who got so much real enjoyment out
of a practical joke as Mr. Stevens. One
of his best jokes was brought to my
attention at the time it was perpetrated.

Coming down to the store one morn-
ing he deposited a handful of oats on
the desk of Hoyt G. Post, who was
then book-keeper in the Wilder D.
Foster hardware store. “If any one
asks for a note, give him an oat,” said
the joker.

He then took a position in front of
the store and remarked to every passer
by—and he knew everyone in those
days: “Hoyt Post has a note for you
on his desk.”

over the store in the endeavor to catch
him and apply his fists, without result.
Pioneer.

—__2~->____
Food Dealers Hold Outing at Long
Lake.

Kalamazoo, Aug. 12—The most suc-
cessful of a long line of annual picnics
staged by the Kalamazoo Grocers’ and
Meat Dealers’ Association, was held
Thursday at Ramona Park, Long
Lake. This event, which resulted in a
suspension of business activities for
all stores for the day, brought out a
crowd estimated at from 1,500 to 2,000.
Weather conditions were ideal. The
contests were close and interesting
and the rooting for the various con-
testants was “red hot” from the start
to finish. The big crowd took dinner

and supper at the lake.

In the evening the dance pavilion
assumed Mardi Gros features as the
happy throng gathered. A stock of
confetti and noise producers were in-

troduced. Most of the dancers a»
peared in fancy costumes. The dance
continued until the early morning
hours.

The annual ball game resulted in
another victory for the Wholesalers,
bringing their steady run of wins to
five without a break. The final score
was 7 to 1. Carr, pitching for the
Jobbers, struck out 17. Borgman, in
the box for the Retailers, fanned 10.
The game was remarkably free from
errors, though all the Retailers’ slips
were costly.

Score by innings:

Retavers 0 ie 000 001 000—1
Wholesalers... 203 000 11*—7

The tug-of-war was also taken by
as Wholesalers after a hard pull.
The Retailers were able to get a little
consolation out of their patch ball
victory, when they took the Jobbers
into camp by a 15 to 6 count.

Harold Tyler won the Grand Circuit
race for men, the final field being nar-
rowed down by preliminary heats.

Jim Dunn and Abe Thompson ap-
peared in a fast, snappy boxing bout.
The ring was pitched immediately in
front of the grandstand.

The balance of the track and field
contests, all held on the baseball field,
were hurried through at a late hour
in the afternoon. Many events were
postponed until that hour, due to the
Pte: arrival of contestants. There
were all kinds of running and novelty
races for boys and girls and the wives
and sisters of grocers and meat deal-
ers. Winners of these events were
given an attractive list of prizes.

Grover Hall staged a spirited horse-
shoe throwing contest for the devotees
of barnyard golf. Grover B. H. Hall
won the final match for singles, walk-
ing off with a ton of coal, donated by
Some Buurma.

In the open match for doubles, Hall
and “Chase and Sanborn” took first
money, while the first match for dou-
bles went to Kenzie and McAuliffe.

The picnic went off without a hitch,
being directed by a special committee
of which Jay Brink was chairman.

SI
Hosiery Demand Is Spotty.

Tne hosiery market continues dull,
with a few orders of a spotty nature
being reported. Buyers have apparent-
ly settled back to see which way prices
are going to move. Both staple cotton
and silk hosiery prices are fairly firm,
reflecting the strength of the raw ma-
terial markets. Mill men say that the
bottom has been reached in staple cot-
ton hosiery prices and that a steady
rise of raw cotton will inevitably make
for an increase in ‘hosiery prices. The
recent activity in infants’ and children’s
lines has quieted down. The demand
for women’s full-fashioned hose shows

a slight improvement.

selecting a pair.
“A dollar and a half, madam.’
“And how much without the
“Well, the makes little
ence. Suppose we say $1.45.”
“What? Is the
five cents?”
“Yes, madam,” firmly.
“Well, I’m glad to hear it:
case I want.”
And, placing a nickel on the counter,
the dear old lady took up the case and

’

case?”
case differ-

case only worth

it’s the

 

walked timidly into the street, while
the optician gasped for breath.
2s
Willing To Be Treated.
“Let me kiss those tears away,

sweetheart,” he begged tenderly.

She fell into his arms and he was
very busy for a few minutes. But the
tears flowed on.

“Can nothing stop them?’ he asked
breathlessly.

“No,” she murmured,
but go on

“its hay fever,
with the treatment.”

Se
Never Got Scorched.
Sadie—He may
but he certainly
Mamie—Well,

the heat when |

not be much good,
has
I never suffered from

with him.

money to burn!

was out

frilly
\

desirable families.

 

 

CHICAGO.

One Way $4.20
Round Trip $7.30

GRAHAM & MORTON
GRAND RAPIDS, HOLLAND
and CHICAGO RAILWAY

ibs and Sep eectad Line.

Leave Grand Rapids
Daily, 8:00 P. M.
Grand Rapids Time.

Leave Chicago
Daily,
Saturday 10:00 P. M.
Chicago Time.

For Information Call
Telephones
Citizen 4322 Be

Except Saturday, 7:00 P. M.

written soliciting patronage oO

 

 

 

Everybody’s Dancing
at Ramona Park Casino
these days

“The Best Dancers All Dance at Ramona’’

Come out tonight and enjoy a Real Dance and Real Music

Dollavo’s Ramona Syncopators
Masters of Modern Dance Music
“They val Won’t Let Your Feet Behave”

Dancing 8:30 until 11:30

 

 

 

HY : yf TRADE
Mark
**Double A’’

QHANDY

Stands the warm weather

Brand

NATIONAL CANDY CO. BS

Putnam Factory
Grand Rapids,

= Michigan

 

 

 

 

 

8

GETTING BACK TO NORMAL.

As the prospects for this year’s har-
vests become more clearly defined, a
better and more confident sentiment
appears to prevail in business circles.
Evidences of betterment of conditions
come from all section; of the country
from the
grain-growing states. As noteworthy
are those reported from the

and especially important

as any
grain farmers, who are paying the:r
debts and thus enabling banks to re
sume by liquid the
credits with which they were clogged
after the slump in wheat and corn. No
one now doubts that the crops will be
marketed on a profitable basis, and
that this will be followed by activity
The basic in-

making frozen

in mercantile business.
dustries are also beginning to recover
from a period of depression which be-
came acute a while back.
some readjustment of prices and there
may be more to come until ratios be-
come more nearly normal, but the in-
present are that the

There is

dications * at
process will be gradual rather than
abrupt and that business will readily
accommodate itself to it. Of hopeful
augury is the outlook abroad for a
settlement of the German reparations
matter, which seems nearer now than
at any time since the Versailles treaty
was _ signed. Such
would prove a remarkable
trade here as well as abroad, because
it would almost at once remove most
of the barriers which have been in the
way for the past decade. There are
many enterprises which are merely
waiting for this contingency and which
will be set going once the muddle is
ended.

But there is a long way yet to go
before it will be possible to do busi-
ness along the lines customary in pre-
The greatest missing ele-
which en-
make

an occurrence
tonic to

war days.
ment is forward ordering,
abled mills and = factories to
preparations ahead for filling a nor-
mal demand. Ever break
four years ago, the habit
has been of buying merely for im-

since tne
in values,

mediate needs and of letting the future
take care of itself.
factory either to sellers or buyers, es-

This is not satis-

pecially the former, who are
a quandary over the purchase of their
raw materials. Many of these mate-
rials have had a way of fluctuating in
value with some suddenness, and this
has added to the hazards of doing
business in a period when consumers
were insistent on reduced prices. The
buyers, on the other hand, have oc-
casionally been favored by the policy
they have been pursuing, because the
necessities of producers prevented their
putting on the screws when a belated
demand became acute. A lessened pub-
lic demand for many commodities, due
to real or enforced economy, has been
some sort of a justification for the
course pursued by buyers for stores
who have in many
merely executing the orders of their
nerchandise managers. Despite the
cautious policy pursued, however, the
business mortality has been large. The
first half of this year showed a total
of 10,785 failures which is about 1,000
in excess of those for the same period
last year and is about three times the
number usual before the war. It is
noteworthy, too, that the increases are

instances been

iften in,

A RSLS ES

MICHIGAN TRADESMAN

largely among the traders as distin-
guished from manufacturers.

THE COTTON SITUATION.

Transactions both in cotton and cot-
ton goods were kept much in abey-
ance during the past week in anticipa-
tion of the Government report on the
condition of the cotton crop which was
Friday. A report at this
time is not conclusive in any sense, be-

 

issued on

cause much may yet occur to affect
ths final yield; but any kind of data
is seized upon for conjecture and for
speculation. Private reports had made
the condition anywhere from 66 to 69.6
per cent., and the average of eleven
such was 68.22. The Government’s
estimate was 67.4. What this really
indicates, for the time being, is a ques-
The opinion of the average of
the eleven private that
12,221,000 bales would be the yield.
But there were wide divergences in
the individual Thus one
estimate on the basis of 67.2 per cent.
made the crop only 11,714,000 bales,
while another, figuring on a 66 per
condition, made it 12,094,000
The highest of the estimates

tion.

reports Was

estimates.

cent,
bales.

placed the yield at 12,700,000 bales.
The official estimate was 12,351,500
bales. One guess is as good as an-

other just now. Considering the large
acreage planted, a difference in yield
of only 20 pounds per acre would in-
crease or decrease the total 1,500 000
Whatever the effect of the re-
port on the cotton exchanges, it is
considered hardly likely to have much
influence in hurrying along the buying
of cotton goods. Purchasing is going
on for spot or near-by delivery but
not beyond. This applies not only to
fabrics but to knit goods as well. The
condition i3 apt to prevail for a month
Or more or, at least, until purchases
can be no longer delayed. Prices of
fabrics are being better upheld than
are those of knit goods, a condition
largely due to the curtailment of pro-
duction of the former.

bales.

 

WOOLS AND WOOLEN GOODS.

Not much activity is apparent in the
wool markets. Abroad, no line on
price tendencies will be evident until
the resumption of the auction sales of
colonial wools in London on Sept. 16.
In this country there- is some trading
in small volume and more noticeably in
the lower grades. Wool consumption
by the mills showed a decided drop in
June as compared with the correspond-
ing month last
amounting to about 40 per cent. It is
noteworthy that the great preponder-
ance of wool used otherwise than for
carpets was of domestic origin. The
decrease in production of woolen goods
was well known, so that the official re-
port in the matter was no surprise. It
is not to be attributed to any increase
in imports of woolen fabrics, for these
have been on the wane for
months. Apropos of such imports, it
is interesting to note that Great Brit-
ain, from which most of them come, is
complaining of the increasing quan-
tity of French dress goods which are
imported there. The domestic mills
have been doing better lately on wo-
men’s wear fabrics, including those of
the bolivia type, which were supposed
to ‘have been discarded for the newer
weaves. Garments for Fall are selling

year, the decrease

some

moderately well, and so is men’s cloth-
ing, on which orders are placed for
small quantities at a time. The trade
is awaiting the openings for the next
lightweight season. The principal fac-
tor will probably show its lines next
week, but, meanwhile, some smaller
concerns are understood to have taken
some tentative orders. The indica-
tions are that the price changes will
not be pronounced.

 

CANNED FOODS CONDITIONS.

There is no real breadth to the job-
bing demand for old pack canned
foods, as wants are covered as they
arise. The policy is to take small
blocks frequently, though it
necessitates the dealer being in tue
Interior dealers, even
way,

even

market daily.
the largest, are buying in this
paying increased transportation costs
rather than tie up their money in larg-
er parcels, which would be liquidated
slowly. Nearly all items are being
sought, and while there is competition
to buy it is not for large enough
blocks to make the market unfavorable
for one dealer. Futures are not a big
factor since the deadlock between
canner and jobber prevents any large
business at the moment. Many can-
ners are withdrawn from the market;
others quote on odds and ends, while
distributors cannot get what they want
at prices which appeal to them. The
situation has worked out so far un-
favorable to the dealer, but he still
has hopes that later on there will be
more disposition to sell and on a more

favorable basis for the distributor.

 

The wonderful objects found in the
tomb of Tutankhamen stimulated dig-
ging in the Near East. Archaeologists
professional and amateur, and those
who come under neither of these desig-
nations are daily turning up scepters,
bell clappers, implements of war,
pieces of chariots and fossilized teeth
three, four and five thousand years
old. As these discoveries grow in
number they suggest the industry that
was created in Southern Europe when
Americans developed a craze for old
masters, and how much Colonial furni-
ture there was in Grand Rapids when
we all wanted something Colonial in
the home. It is well to bear in mind
that it took more than a full lifetime’s
work of eminent archaeoligists to un-
cover Tutankhamen, but only a few
days’ preparation and search by a
cynical man to uncover the Cardiff
Giant. na

Governor Baxter of Maine has sent
a collie dog to prison, not for any mis-
demeanor on the animal’s part, but in
order to restore the flagging morale
of prisoners. It was Governor Baxter
who a while ago kept the flag at half
staff for the death of a pet dog. That
many have been carrying zoophily to

an excess, but a good many people ~

will approve of the idea of giving can-
ine companionship to incarcerated
men. Many a social derelict has been
saved by the knowledge that when
fair weather comrades fell away the
dog was faithful, and creation knows
no friend more loyal through all
changing tides of fortune. If prison
is meant to reclaim a man, not simply
to confine him, a dog might well have
his useful function as a ‘salvatory
agency.

August 13, 1924

RISING RAILWAY KINGS.

The Van Sweringens are laying
down the fourth largest system in the
East, tying up the St. Louis gateway
with four of the five Great Lakes and
opening two outlets—one via the Erie
at New York and the other via the
Chesapeake & Ohio at Newport News
—to the Atlantic. They will tap the
corn, wheat, beef and pork countries
at St. Louis, Peoria and Chicago; the
soft coal and iron ore beds of the Mid-
West, the Alleghanies and the Lakes,
and some of the greater industrial
areas of the East.

And who are these rising railway
kings, these Van Sweringens? Small
town lads, they were barefoot news-
boys in Geneva, Ohio, not so long ago.
They are young men. “O. P.” is
forty-three; “M. J.” is forty-one. As
lads they went to Cleveland, got into
real estate, developed suburban “Shak-
er Heights,” built a road to it because
no road ran there, made a potful of
money and then looked around. The
story of their rail moves may be thus
condensed:

1916—Bought the Nickel Plate, back-
ed by the Morgan interests. 1922—
bought the Clover Leaf and the Lake
Erie & Western, welding these into the
Nickel Plate, with the I. C. C.’s ap-
provat. 1923—Acquired the Chesa-
peake & Ohio, including control of
the Hocking Valley, with Western as
well as Eastern financial backing.
Again the I. C. C. approved. 1924—

Comes now the greatest stroke thus

far, the acquisition of the Erie and the
Pere Marquette, rounding out a great
system. It is a long way from the
elm-shaded street of an Ohio town to
the throne rooms of Wall street and
control of 11,000 miles of steel rails.
It may not be so long to the next
step. That seems to be the Harriman
dream all over again—a_ transcontin-
ental system from tidewater at New
York and Newport News, through the
Western gateways to tidewater at
Spokane and Seattle. The roads need-
ed to make the dream come true are
ripe for the plucking if the Van Swer-
ingen hands be strong enough.
Once we fought
Now we bless and en-
courage them. Seventy years ago this
consolidation problem tried to solve
itself,

The New York Central was built up
by mergers. The Pennsylvania _to-
day is a blend of 600 different rail

Times change.
consolidations.

properties. Had we let the Hills and
Harrimans alone they would have
solved it. The roads had, however,

sinned and we manhandled them.
Mergers were banned by Federal anti-
trust acts. States rode the railways
on their own rails and tarred and
feathered them with legislation. Now
we urge them to do what we then
forbade.

And now come the Van Sweringens
with a leaf out of the old book. If
they and their like cannot show the
way to voluntary mergers a worse
thing may befall the roads. Congress
may take it into its head to merge
them under the sledge and in the
melting pot of a dictated consolidation.

 

eo

Science ‘has progressed by leaps and
bounds, but somehow or other last
year’s straw hat always looks like last
year’s straw hat.

 

 

August 13, 1924

MICHIGAN TRADESMAN

 

Materialism a Hindrance To Progress.
_ Grandville, Aug. 5—Gross material-
ism is running amuck in this country
to-day.

And that is why the churches are
deficient in attendance, falling off in
fact day by day until it bids fair to
eradicate churchism entirely.

What a sad state that would be with
the churches wiped off the map. Such
a catastrophe can never happen in free
and enlightened America you say. Per-
haps not, and yet when one takes into
consideration the falling away of
church attendance the outlook is not
encouraging.

Large church edifices are built to-
day in the hope that sometime in the
dim and distant future there will be a
revival of religion and a turning back
from the grosser things of life to the
spirituality of the church of Christ.

To abolish churches would be
scarcely a whit worse than abolishing
schools. The two go hand in hand,
although neither is dependent on the
other.

This is the era of auto and flying
machines. The spiritual is swallowed
up in the material joys to be had for
the asking. These material joys, how-
ever, will fade. Life is but a short
span between the cradle and the grave.
How we live that life depends on how
we were taught in our youth.

Even the early pioneers, with no
preaching service, and the most prim-
itive of schools, managed to keep the
spiritual man alive, and when the
preacher did come, flocked to services
in the schoolhouses with the avidity of
starved children for the cake counter.

There was manna in the wilderness
for those sturdy sons of toil, nor did
the absence of spiritual teachers quite
dissipate the love for that which was
above mundane things.

Men have to die, and yet, looking
over the scene of worldly affairs to-
day, it does not seem as if they realized
the mortality that was born to them.
It is hustle, bustle and crowd until
sweating humanity more resembles a
drove of wild Texas cattle than human
beings.

A short life and a merry one.

How many times has the writer
heard this expression uttered in the
long ago, as the rough sons of the
woods congregated at the wayside
dances which took place in homes of
the settler as well as at the wayside
taverns of the great new country.

Frivolity was, perhaps, at as fierce
a pace as it is to-day, and yet nearly
every one who gave utterance to such
a truism was under the influence of
king alcohol which the Volstead act
has nearly banished from our land.
Nobody thought a second time of the
remark of boozy John or Jack, but to-
day there is much that seems to prove
that many of our people are trying to
live up to the short and merry life
theory.

Gross materialism is boring from
within in our own America to-day with
as sinister an outlook as that of the
Reds with Bolshevic tendencies, and
no effort of church or state has as yet
seemed to change the current of events
in the least particular.

There can be no doubt that we need
a revival of spiritism among our peo-
ple lest they sink to the depths of
gross immorality that swamped the
French nation during the closing days
of the eighteenth century, and swept
their land into that revolution which
sacrificed life in the name of the pro-
letiariat.

It was from the ruins of a monarchy
made hideous by the Reign of Terror
throughout France that the first Na-
poleon sprang, to become the savior
as well as the founder of many good
things which ‘history has_ not fully
credited him with. It required a first
consul and afterward an emperor to
bring France to her senses, so that to-
day she is one of the most enlightened
and prosperous republics of the world.

That the churches are on the down

grade need not be stated. Doubtless
some enthusiastic members may deny
my right to make this statement, yet
it is a fact which can be readily dem-
onstrated should occasion require.

One of the failings of modern day
churchism is the lack of Christ in the
organization. There is little of the
spirit left. No man in his senses ques-
tions that the teachings of the Master
were of a high order, and that they
should be heeded in order to bring
the human family into a proper con-
dition for efficient work along spirit-
ual lines.

Many people are living in a man-

ner to carry the idea that all there is
to life is right here on this footstool;
that matters pertaining to immortality
have no place with the present genera-
tion. :
_ All of which may be true, yet if it
1s what a supreme tragedy was the
creation which ordained a world filled
with wild-eyed fanatics who find less
enjoyment than sorrow in the world.
_ But it is not true. There is a spirit
in man which cannot perish with the
beasts of the field and the birds of
the air.

Here again arises another thought.
By what right do we say that birds
and animals perish utterly? We have
no revelation to the. effect that birds
and beasts die outright. If we ‘had
such a knowledge then would we be
one with the Almighty and_ there
would be no use of ministers seeking
light through the teachings of a risen
Savior.

Materialism is the one great hin-
drance to the advancement of that
great thought that man lives beyond
the grave, and that his immortal spirit
moves onward and upward through-
out the ages, ever progressing, never
standing still in his sure advancement
to a better life in a better land than
this. Old Timer.

—>.>——————_
Milk As Food.

Milk fed to laying hens brings bet-
ter returns than when fed to hogs, ac-
cording to Purdue University. Returns
at that station show that the increase
in egg production gives a return of
$1.82 to $5 per hundred pounds of milk
fed to hens. Feeding of protein to
hens will usually increase the egg
production of a hen about 100 eggs
per year as compared to hens that do
not receive a protein supplement.

Milk cannot be compared with other
forms of animal protein such as meat
scraps and tankage wholly on the pro-
tein basis, since its palatability, ease
of digestibility, and general availabil-
ity on the farm must be given con-
sideration.

For chicks, milk is almost a neces-
sity, since people can raise chicks
easier and better and with less mortal-
ity when given as a liquid diet.

———_~.—->————_——_

Think White Season Will Come.

Taking a look ahead to next Spring,
some sellers of white goods think that
the chances are favorable for the re-
turn of a white season. For some time
past color has dominated Spring and
Summer apparel, but it is figured that
by the law of averages, at least white
should have a good chance in 1925
of regaining its former popularity. If
the vogue for white were to return
it would mean a marked improvement
in the demand for such items as fancy
voiles, silk and cotton mixtures, and
similar goods. The fact that laces are
in better demand and promise well
for next Spring is said to be an indi-
cation of a satisfactory white goods
season, as they are generally popular
at the same time.

 

 

 

From Shelf to Shelf —
—That’s Turnover!

You

your shelf—onto the pantry shelf of your customer.

are interested in merchandise that hurries off

Quick turnover is the red blood of retail business.

3A rmours
Corned Beef

TRADE MARK

 

will not linger on your shelves. Its high quality and
delicious, delicate flavor—have made it so well known
that it moves fast. Consumers want it—because they
know that it will satisfy them. Display the attractive
containers prominently—you will be well paid.

ARMOUR 45 COMPANY
CHICAGO

 

 

 

 

 

 

 

 

 

 

 

 

BEECH-NUT
PEANUT BUTTER

 
 

bat)
|
1 i

| (ia |

 
       
      

 

Beech-Nut
respond to your selling and advertising efforts.

Sales of Peanut Butter always

Preferred by discriminating people everywhere.

Counter and window displays will stimulate
the turnover on this nationally advertised prod-
uct. Write for our attractive display material.

BEECH-NUT PACKING COMPANY

‘Foods and Confections of Finest Flavor’’

CANAJOHARIE - NEW YORK

 

 

 

 

 

F coledelealiiaeaianegomenntitielin pot

 

10

 

pe these ERR ROSTORL ASE SITE

MICHIGAN TRADESMAN

August 138, 1924

 

 

 

 

 

 

|

 

 

The Important Essential Features of
Turnover.

We hear much about “turnover” as
an essential to making profit, but sel-
dom do we hear turnover analyzed in
simple language that all can under-
stand.

Every merchant doing a business of
any size knows he has some style
lines that come in and go out quickly.
It is not uncommon in well managed
stores to have a turnover of 12 times
a year on such merchandise as finds
ready sale from quick favor, and in
smaller stores perhaps half the stock
is being turned from three to six times
a year.

Why is it then that a group of 500
stores reporting to the Harvard Bu-
reau, show a total turnover of less
than twice a year? The answer is
threefold principally.

First, there are in nearly every store
certain lines of slow selling merchan-
dise that the merchant believes he
must carry to have a complete stock
to meet the demands of his trade.
Practically all well organized stores
carry these lines and there is not
enough business on them in the com-
munity to give all the stores the ideal
turnover of four times a year. Often
as a consequence of over-competition,
this class of merchandise turns over
once a year or even less. Then, too,
the mistake often is made of over-
duplication of such lines, so that simi-
lar styles are carried in too
grades and at too many prices. As an
illustration, we know of one store
which carries thirteen styles in brown
kid oxfords at a turnover of once in
eighteen months when four styles
would give the toe shapes, the heel
heights and the prices necessary and
these four could be turned twice a
year.

Second, buying too many styles is
another contributing cause. Often
lines are bought, and later another
line comes along and shows up as an
improvement over the previous buy,
and the merchant buys this on top of

many

Herold-Ber

the other. In this second class, comes
also the fact that merchants often
overbuy on certain things, as for in-
stance, one class of heel, or toe shape,
or material, only to find when the
selling season approaches that he must
buy other things heavily to be in the
swim. This clogs up the stock with
poor selling, or even “dead” stock,
thus slowing up the turnover. This
can only be avoided by a determina-
tion to buy only on an analytical basis
of having a balanced stock, dividing
the various classes into groups, and
appropriating a budget sum to be
spent in each group.

Third, failure to sense a poor buy
early, and forcing such shoes out
promptly, and in allowing odds and
ends of broken lines to accumulate
over the amount of 10 per cent. of the
total stock at the most. If there is
ever more than 10 per cent. of the
stock in “dead” lines, no profit can be
made in the long run, because there
is an ever fast accumulation of the
dead stock, and finally the point is
reached where too much of the work-
ing capital is tied up in frozen assets.

It can be seen that turnover is not
as important as having a clean stock.
A store might have half its stock in
frozen styles and be turning the other
half six times a year and show a total
turnover of twice or more times a
year and be in an unhealthy condition.
Another store with a 90 per cent.
clean stock could be turning twice a
year and be in a much better condi-
tion than the other. A clean stock is
the thing to strive for.—Shoe Retailer.

—____4+4@—————_-

Some Consolation.

A meat dealer in a small town pre-
sented a bill to a customer who owed
quite a sum. “Well John, here is your
meat bill for the last three months;
now I want you to pay up, as my
bills are due and I must pay. “Newt,
I’m sorry,” replied John, “I can't pay
but don’t feel bad about it, for Ill
keep on trading with you.”

sch Shoes

New Style High Grade

Oxford
Men’s Full Grain Black
Calf, Trouser Creased
Oxford, Bend Outsole,
Grain Insole, Wingfoot
Heel, leather heel-base,
leather counter, Good-
vear Welt.
HEROLD-BERTSCH

SHOE CO.
Grand Rapids, Mich.

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, July 29—In the matter
of Cole & Clow and Jennie Cole and Del-
bert E. Clow, individually, Bankrupt No.
9533, the funds for the first meeting have
been received and such meeting will be
held at the referee’s office on August 12.

In the matter of Edwin Gingrich, Bank-
rupt No. 2470, the trustee has filed his
final report and account and the final
meeting of creditors has been called for
August 21. The trustee’s final report and
account will be passed upon and adminis-
tration expenses and a final dividend to
creditors paid at such time.

In the matter of Peter Schneider, Bank-
rupt No. 2491, the trustee has reported
an offer from Edward De Groot, of Grand
Rapids, of $10 for all of the bankrupt’s
interest in a certain parcel of real estate.
The interest consist of one-sixth interest
in the property after the exhaustion of a
present life estate. The interest is ap-
praised at $100. The date of sale is set
for August 11. Alt interested should be
present at the referee's office at such
date.

July 30. On this day was held the final
meeting of creditors in the matter of 8S.
Belfer & Son, Bankrupt No. 2306. The
bankrupts were not present or represent-
ed. The trustee was present in person.
The attorneys for the trustee and for
the petitioning creditors were present.
Claims were proved and allowed. The
trustee’s final report and account was
approved and allowed. It appeared, after
computation of the priority items of ex-
penses, that no dividends could be paid
to ordinary creditors, and therefore an
order was made for the payment of such
priority matters and expenses as far as
the funds on hand would permit. There
was no objection to the discharge of the
bankrupt. The meeting was then ad-
journed without date. The case will be
closed and returned to the district court.

August 4. On this day was held the
final meeting of creditors in the matter
of L. Roy Van Wyck, Bankrupt No. 2475.
The bankrupt was not present, but rep-
resented by attorneys. The trustee was
present. No claims were proved. No
creditors were present. An order was
made for the paymen tof administration
expenses, so far as the funds on hand
would permit, there being no funds for
dividends. There was no objection to
the discharge of the bankrupt. The
meeting was. then adjourned without
date.

On this day also were received the
schedules, order of reference and adjudi-
cation in bankruptcy in the matter of
Roy N. Hurd, Bankrupt No. 2535... The
matter has been referred to Charles .B.
Blair as referee in bankruptcy. The
bankrupt is a resident of Ionia. The
schedules carry no indication of the
bankrupt’s occupation. The schedules
list assets of $170, over and above house-
hold exemptions of $250 claimed, with
liabilities in the sum of $5,662.99. The
court has written for funds and upon ar-
rival of the same the first meeting of
creditors will be called, and note of the
same made here. A list of the creditors
of the bankrupt is as follows:
Commercial Nat. Bank, Ithaca -_$ 150.00

Peoples State Bank, Middleton _- 51.00
Lee Tire & Rubber Co., Grand

Rapids —- 218.98
Magnetic Mineral Spring Co., St.

Peas =o ee 2,200.00
Gilbert W. Hand, Bay City ---- 1,400.00
Standard Oil Co., Ionia ~-------- 425.00
Tonia Hardware Co., Ionia -----. 125.00
e A. Thomas, fonia _-_-_-_____ 22.00
Lomery & Fleming, Ionia -_-~--- 600.00
John Jarvis, Middleton __--------- 450.00

Triangle Motor Truck Co., St.
Sonne 21.00
Aug. 5. On this day were received the

schedules, order of reference and adjudi-
eation in bankruptey in the matter of
Klaas J. Mulder, Bankrupt No. 2537. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
bankrupt is a resident of Ottawa Beach
and is a real estate broker by occupation.
The schedules of bankrupt list assets of
$1,250, of which the sum of $250 is claimed
as exempt, and the $1,000 is the face
value of a policy of fraternal insurance,
upon which there appears to be no sur-
render value. The liabilities are listed
at $606.80. The court has written for
funds for the first meeting and upon
arrival of the same the first meeting will
be ealled and note of the same made
here. A list of the creditors of the bank-
rupt is as follows:

Chas. Wonson & Co., Glocester,

oS Oe $ 69.00

Herpolsheimer Co., Grand Rapids 105.00

Oakdale Coal & Wood Co., Grand
Ranigs 2202 14.00

A. Himes Coal Co., Grand Rapids 27.00

     

G. R. Gas Co., Grand Rapids ___- 8.40
Stern Co., Grand Rapids __________ 85.00
Cole’s Glove Store, Grand Rapids 6.00
Ed. C. Veiter, Grand Rapids ____- 14.00
E. D. Hunderman, Grand Rapids __ 6.00
E. J. Buyers, Grand Rapids -----. 31.00
S. Le Roy, Grand Rapids _.._--.. 89.00
R. H. De Coux. Grand Rapids ____ 88.00
M. S. Ballard, Grand Rapids ___.__ 6.00

Houseman & Jones, Grand Rapids 20.00
Rindge Krekel Co., Grand Rapids 27.00

Leo Sandlers, Grand Rapids __.-- . 35.00
Friedman-Spring Co., Grand Rap, 51.00
Fritz, the Tailor, Grand Rapids__ 40.00
A. May & Sons, Grand Rapids _. 50.00
Boston Store, Grand Rapids ~.---. 47.95

Wurzburg’s, Grand Rapids ------ 103.00
P. B. Gast Co., Grand Rapids -.-. 7.00
©. Henderson, Grand Rapids ------ 7.00
Shipman Coal Co., Grand Rapids -~ 57.00
HH. J. Heystek, Grand Rapids -_-- 30.00
Commercial Savings Bank, Grand

Rapids ------------------------- 5,900.00
John Rauh, Grand Rapids _-.--— 1,796.45

Aug. 5. On this day were received the
schedules, order of reference and adjudi-
eation in bankruptcy in the matter of
George Angeles, Bankrupt No. 2536. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
bankrupt is a resident of the city of
Muskegon. His occupation is not stated.
The schedules list assets of $376, of which
$76 is claimed as exempt to the bankrupt,
with liabilities of $9,338.37. A mortgage
of $300 is also upon the assets, which
leaves very small, if any, margin for ad-
ministration. The first meeting of cred-
itors has been called for August 18. A
list of the creditors of the bankrupt is
as follows:

Harry Fisher and Isadore Rubin-

sky, Muskegon -~----~--------- $6,600.00
Republic Transfer Co., Muskegon 134.61
Muskegon Glass Co., Muskegon - 81.84
Steketee & Son, Muskegon ------ 24.25
Blais & Son, Muskegon ---------- 300.00
Central Electric Co., Muskegon -- 195.01
John R. Hilt & Co., Muskegon -- 178.66

D. Christie, Muskegon ---------- 25.00

Woodka Bros., Muskegon -------- 25.00
Otto Langkawel & Co., Muskegon 25.00
Consumers Power Co., Muskegon 25.00
Fred Loewe, Muskegon ---------- 500.00
Quality Tire & Service Co., Mus-

kegon —----~-~------------------ 44.00
Marsh Auto Co., Muskegon ------ 10.00
Holland Magnastite Co., Holland 500.00
John E. Miller, Grand Rapids -- 100.00
Young & Berghuis, Muskegon -- 250.00
Francis Jiroch, Muskegon ------- 150.00
Walker Candy Corp., Muskegon_- 50.00
W. W. Richards Candy Co., Mus-

kepon —. 100.00
Oeerless Printing Co., Muskegon 20.00

—_2s>__—_-
Open Letter To Mr. Frank F. Rogers.

Grand Rapids, Aug. 11—In_motor-
ing to Manistee last Saturday I] meant
to traverse the last three miles over
the old route of M 11.

An official detour sign indicated that
I should turn to the right to the new
pavement, but the detour looked so
forbiding that I hesitated. One of
your men insisted that I make the
detour and, as a result, I got into the
worst dose of clay ruts I ever ex-
perienced in my life. My car looked
like Scar Faced Charley when it final-
ly emerged from the fearful ordeal and
my nerves were so unstrung as to
dissipate any enjoyment for the re-
mainder of the day. On registering
at the Chippewa I found an angry
bunch of motorists who had been
practically forced to plow through the
deep ruts, instead of being permitted
to enter Manistee over a good road.

Such arbitrary action on the part ot
the State department creates So much
unnecessary opposition, denunciation
and ridicule that I cannot understand
why you tolerate it. E. A. Stowe.

—~+ 2 >__

The Busy Dawn.

Written for the Tradesman.

I rose at an early hour
To watch the company

Of bees and bird and flower
In their anxiety

To greet the dawn

The pines are thorofares
For linnet, finch, and wren,

The flicker boldly dares
Explore old haunts again

About the lawn.

The hornets love the spruce,
Upon each tender twig

They find the gummy juice
To build secure and big
Their curious. cells

While bees and gnats and flies
And the mosquitoes too

Think firs their paradise

Which, dripping with the dew

Give sweeter smells.

The bunny runs and plays
Beneath the barberry hedge
The squirrel swings and stays
Upon the Norway’s edge
To get a cone
So sueculent and sweet
With many mellow seeds
That in his haste to eat
He all too often feeds
On more than one.

The thrush and robin bathe
Alternately until

Quite rudely they behave
And quarrel as birds will
When wanting more.

The sun is now a-sky

The busy hour well spent
With bird and beast and fly

And in my wonderment

The dawn was o’er.
Charles A. Heath.

  

ee

 

 

 

cena OE naa

 

 

August 13, 1924

MICHIGAN TRADESMAN

 

11

 

Truth Crushed To Earth Will Rise
Again.

Grandville, Aug. 12—“Truth crushed
to earth will rise again.”

It is hoped that this is true, but the
sorry time the truth has getting into
print is rather discouraging to the
ordinary mortal.

With all the bunk printed about the
farmer one would be led to imagine
his was the sorriest existence on this
mundane sphere, when the contrary
is true. Truth crushed to earth often
remains in the mire while flagrant
falsehood sweeps all before it

It is quite impossible to get a farm
paper to print facts with regard to the
true status of the tiller of the soil, and
even the newspapers are chary about
doing this, no doubt for fear of offend-
ing their farmer subscribers. This ‘is
so all down the line.

It is said that the truth makes us
free, but when we get so little of it
from the public press, how are we to
recognize that freedom when it comes?

It is equally hard to interest the
press in facts connected with every
other sort of business, as merchandis-
ing, mechanics, arts and labor union-
ism. There are also nature fakers
who enjoy full swing in the news
items of the day, but let an old hunter
and trapper, who knows the facts, un-
dertake to put the public wise and
every news print in existence shuts up
like a clam against the truth.

Why is this so?

Why is it that a farm paper will not
print the truth about farm conditions?
The bigger the fake the more readily
will it find entrance into the columns
of newspaperdom. It is a known fact
that the truth about labor unionism
never finds its way into print. This,
of course, is accounted for from the
fact that all newspaperdom is domin-
ated by the labor unions. This is a
sad commentary on the boasted liber-
ties of America and should cause a
blush of shame to mantle the cheek

of honest men who have not bowed
own to the tyrannous organizations.

The destruction of timber in the
United States has been something
fierce during the past few years, and
the timber supply is growing less by
leaps and bounds, until building ma-
terial is almost beyond an ordinary
pocketbook.

Facts regarding this timber raiding
have been offered the press time and
again, but the clam-like silence of the
printeries is almost if not quite painful.

Along with the destruction of tim-
ber we have the rapid disposal of birds
to the limbo of forgotten things. The
wiping out of timber and bird life is a
National crime and yet it is simply
impossible to interest a public print
in defense of these necessary elements
in the life of the Nation.

Truth crushed to earth may rise
again, but it is a long time about it
in the United States of America to-
day.

A gun and powder factory has print-
ed a pamphlet entitled “The Truth
About the Crow.” It is an entirely
one-sided document, which lambastes
that bird to a finish. No doubt these
gentlemen feel proud of the showing
they have made that one of God’s birds
is an outlaw and should be wiped off
the face of the earth, and while this
is being done, don’t forget to buy
your shooting irons and powder of
the publishers of this diatribe.

Self interest is dominant in most
human hearts, but when it goes so far
as to publish bare-faced lies about any
portion of created life it is treading
on ground that is antagonistic to the
best interests of our people Love for
the Almighty Dollar rules this Nation
to-day. To get it men will prostitute
themseleves to the lowest depths, and
it is because of this that America is
treading very near the hot plowshares
of another war.

Get the truth before the neople, you

say?

Very good, but how is it to be done?
With the press of the Nation locked
against printing the truth, with all
sorts of fakers in the limelight of pub-
lic approval, where have the facts
which so vitally concern humanity a
chance to get before the people?

I am not painting too dark a pic-
ture.

The newspapers will not print the
truth about many of the most vital
things this country should know. Tim-
ber destruction is slurred over. Bird
annihilation is of no consequence. The
columns of the public press are not
open to the truths of religion. Mam-
mon and his hirelings are running the
American Republic into the breakers
and onto the rocks as fast as it is
possible to do so, and n- protest goes
up.

True, no protest goes up, because of
the fact that the opportunity is not
open for such a demonstration.

Politicians of all parties are open to
everything else but the plain unvar-
nished truth. This they will not put
before the people for fear of losing
the job they have or not getting the
one they are seeking.

———

Our courts are open to censure for
the manner of procedure in criminal
cases such as is agitating Chicago and
the Nation to-day in the trial of two
boy murders. Their crime, self con-
fessed, was most atrocious. and yet
the trial, after the prisoners have fully
confessed, is one of the most sicken-
ing exhibitions ever put on the boards
of a court room.

Millions of dollars expended to save
the necks of self confessed murderers
Is it right or just to make such shame-
less exhibit of these criminals? It 1s
not, and we as a people all know it,
and yet we permit such bestial mis-
placing of justice and go on wonder-
ing why so many crimes are com-
mitted in our land to-day.

Truth, crushed to earth, will rise
again—but when? Old Timer.

 

profit

The steady demand
for Carnation Milk
means quick stock
turnover, and
quick turnover
means black ink
figures on the
ledger — profits

Carnation Milk Products Co.
833 Carnation Bldg.
Oconomowoc, Wis.

ation

Milk

“From Contented Cows”

You can dilute the
double-rich contents
of this can until the
quart bottle over-
flows with pure milk

 

 

 

“VISTORS WELCOME”

Fancy Pork and Beans

Peas

String Beans

Lima Beans

Sauer Kraut
Boston Marrow Squash

Spaghetti

Proud of your store, aren’t you?
sure am!

You are just the man this is aimed at. You will fully understand it.

These two words appearing on the front of our plant have proven to be a’star salesman. They have been on
the job for twenty years.

This is not only an inspection service o

We are proud of our plant and our p
Climatic Gem foods will aid you in taking still greater pride in your store.

The Worden salesman will be happy to tell you about our—

f the highest order, but it has been a source of great pleasure.
roducts and feel sure that Fremont, Miss Michigan, Bean State, and

Fancy Red Kidney Beans

Strawberries
Rast berries

Cherries

Gooseberries

Peaches

Chili Con Carne
Distributed in Grand Rapids, Lansing, Kalamazoo, and Battle Creek by Worden Grocer Company.

FREMONT CANNING COMPANY

FREMONT, MICH.

 

 

 

 

 

 

Sh comeeinnan nets

 

 

12

 

 

 

 

 

 

 

 

 

 

 

The Swing of the Industrial Pendu-
lum.

It is a commanplace of any student
of economic values to say that a mul-
titude of varying conditions are oper-
ative at any one time to work their
varied effects on the course of indus-
try. yet out of this multitude one must
pick a certain few which are of such
primary significance that they, alone,
point unerringly to the succeeding
stages of the industrial cycle. Some-
times these primary facts are confused
and contradictory, at others they point
in a single direction.

If one had drawn up a summary of
important economic conditions, say six
or eight months ago, the most con-
spicuous single element of doubt and
uncertainty to confuse the forecaster
of business conditions was the con-
tinuing high interest rates. Other evi-
dence pointed to the fact that we were
then in and should continue to be in
for some months a period of depress-
ed business, declining prices and in-
dustrial unemployment. But ordinar-
ily these outward effects are coupled
with low interest rates; whereas six or
eight months ago interest rates were
continuing high. They had been high
for a long period and continued high
in spite of the slackening of business
activity.

At the present time this source of
uncertainty has vanished. Added to
the obvious industrial retardation ob-
servable in our primary industries
there is an apparent over-abundance
of lending capital, reflecting itself in
the lowest level of interest rates we
have experienced in several years.
This development ha; great signifi-
eznce in clarifying our present under-
standing of the industrial cycle.

The down swing of the industrial
pendulum, besides showing itself in
dropping prices, business losses, in-
creasing unemployment, has an un-
doubtedly  stultifying influence on
business ambition. The average pro-
prietor of a business enterprise, fac-
tory, or store gauges his future actions
by his present profits. He buys ma-
terials, increases his employes, and
builds extensions when his current
sales show a profit; he withholds all
orders for materials, discharges em-
ployes, and contracts his working
space when his current accounts show
a loss. He is affected solely by the
outlook into the immediate future, but
this outlook determines, with an in-
tensive certainty, his capital require-
ments. Consequently after the mad
rush for credit to bridge over a crisis,
the whole downward course of busi-
ness contraction is followed by a con-
tinuing increase of available money
and credit and a slow but steady fall
in jnterest rates. The situation last
winter and spring was anomalous be-

cause credit remained constrained and
interest rates high when general busi-
ness was obviously declining. The
present weakness in the money mar-
ket accompanied by high levels of
bond prices is exactly what we would
expect with the present low ebb in in-
dustry.

Two factors, however, of somewhat
less significance remain anomalous
and contradictory—high retail prices
and large railroad earnings. Prob-
ably, more than any other single
factor, the refusal of retail merchants
to reduce prices and take their losses,
if need be, ma» retarded business re-
covery. The unwarranted and un-
economic margin between manufac-
turers’ prices and retail prices is not
to be explained by the ‘higher cost of
doing business entailed by the retail
merchant. In the end that has nothing
to do with it, because an increase vol-
ume of sales and not an increase in gross
margin of profit will, in the long run,
suffice as the only alternative, that
will survive competition, of meeting
the higher costs of conducting retail
business. Conditions being as they
are, we will make little progress in a
recovery of business until there is a
marked readjustment of retail prices
in accordance with the current prices
of merchandise in the hands of the
original producer.

WLLL LAA,

VILL LLAMA AMLM,

 

"ESTABLISHED 1853

 

Through our Bond De-
partment we offer only
such bonds as are suitable

for the funds of this bank.
Buy Safe Bonds

from

The Old National

VY adddidddddibdssdids Zt sdsdddddhde

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Ny
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NY
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Ny
N
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NY
NY
N
Ny
N
N
N
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N
NY
N
N
NY
N
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NY
NY
Ny
NY
N
NY
NY
NN
Ny
N
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NY
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NY
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Ny
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NY
NJ
NY
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NY
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Ny
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NY
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NY
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NY
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NY
NY
Ny
NY
NY
NY
NY
N
NY
N
N
N
NY
N
NY
N
N
N
N
NY

 

August 13, 1924

 

Real Estate Mortgage Loans

This company is prepared to make real estate mort-
gage loans on residential and other improved property
in Grand Rapids and other cities, in large and
amounts, with no limit except as the value of the prop-
erty demands. It does not intend to loan more than
50% of the conservative value of the property.

Applications for CONSTRUCTION loans especially
are invited.

Terms will be reasonable, taking into consideration
all the circumstances. It has been doing business here
35 years; expects to be more than that many years in
the future; and will endeavor by continued fair terms
to earn the good will of all who enter into business
relations with it.

ee

THE

MICHIGAN [RUST

COMPANY
Organized in 1889

CORNER PEARL AND OTTAWA

 

 

 

  

      
        
     

 

 

 

Which One Is Your Choice?

N administrator or an executor will
have in charge the distribution of your
5 E estate. Which one do you choose?
ae If you leave no Will, that indicates
that you choose to have the State appoint an
administrator and are willing that the law
should settle your estate. If you leave a Will
properly made out, you name in that Will your
executor.

The compensation allowed either your ad-
ministrator or executor is the same.

In making a Will you have another choice
of naming as your executor an individual or a
corporation.

Experienced, economical, efficient service
can be secured by the selection of a corporate
executor—so name this institution executor of
your Will.

  

FFRAND RAPIDS [RUST ['oMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

even ree

Laan

|
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=

 

neem n-nonane

August 13, 1924

 

mICHIGAN TRADESMAN

13

 

The relative strength of railway
earnings can be explained by reasons
not directly due to industrial prosper-
ity. It should be remembered that
during Government operation of the
carriers every capital expenditure had
been reduced to a minimum—at first
to release all available capital for war
purposes and later because of general
uncertainty. Consequently when op-
eration was resumed by the railway
owners every effort had to be made—
in spite of low railway credit—to re-
habilitate the over used and under-
maintained machine.

This rehabilitation process having
been largely completed, the railroads
found themselves able to carry on
their operations under reduced costs
—with the benefits that arose from the
normal growth of population—reflect-
ing itself in higher net earnings.
Special conditions, too, in different
sections of the country account for
special results—the agricultural pros-
perity of the South reacting on the
earnings of Southern railways, for ex-
ample. So that the fact that railway

them at the present high level of prices
and reinvest the proceeds in either
short-term interest-bearing securities
or else industrial stocks at their pres-
ent low levels, the decision being
based on the temperamental attitude
toward the future. The time to sell
bonds and buy stocks is when a kind
of marked paralysis pervades business
executives and their courage is sickiled
o’er by the pale cast of thought.
Arthur S. Dewing.
>> __

Poland’s New Money.

In accordance with the decree of the
President of Poland the Polish mark
ceased to be legal tender beginning
July first, 1924. The government has
made a change of legal tender from
the former mark to the “zloty” which
is equivalent to the French franc.
Americans holding marks are advised
to exchange them at once for the new
monetary units. In announcing this
change in legal tender the Bank Polski
(Bank of Poland) says:

“The exchange will commence on
June 1, 1924, and terminate on May 31,
1925.

 

 

THE CITY NATIONAL BANK

of Lansing, Mich.

Our Collection and Bill of Lading Service is satisfactory
Capital, Surplus and Undivided Profits over $750,000

“OLDEST BANK IN LANSING”

 

 

Fourth National Ban

United States Depository

 
 
 
  

314%

on

Savings Deposits,

GRAND RAPIDS,

MICHIGAN
Established 1868

Capital $300,000

Surplus $300,000
aa oe
interest paid on Certificates of Deposit
if left one year.

 

OFFICERS

Wm. H. Anderson, President;
Lavant Z. Caukin, Vice-President;
J. Clinton Bishop, Cashier;

payable

earnings are out of line with general

: wee Alva T. Edison, Ass’t Cashier;
business conditions has a great deal

“The exchange for zloty of Polish Harry C. Lundberg, Ass’t Cashier

i less significance with reference to the mark banknotes sent or brought from
} course of the industrial cycle than abroad will take place at the paying DIRECTORS
a the bearing of railway earnings, un- teller’s window of the Bank Polski We. Ho Antes tavent & Caution

der other conditions, would suggest. (Bank of Poland) in Warsaw.”
Of greater importance, by far, is the
psychological temper of the people. It
would seem that pessimism is just as

rampant in certain industries—more

Christian Bertsch Sidney F. Stevens

David H. Brown’ Robert D. Graham

Marshall M. Uhl Samuel G. Braudy

J. Clinton Bishop Samuel D. Young
James L. Hamilton

—_+-+____
Airplane Surveys.

The use of airplanes in surveying

makes it possible to effect necessary

 

 

so in some, such as the cotton tex-
tile—as it was in the spring; but all
i nall, there is less discouragement and
more fearlessness. This is exactly the
human concomitant, which, when
coupled with plentiful, cheap credit,
presages the bottom of the cycle. In
economics, as in mechanics, we reach
and pass over the bottom before we
realize what has occurred.

Certain industries, particularly those
engaged in producing raw materials
and semi-fabricated products, will, un-

doubtedly, remain dormant for some.

months yet. This is true of those in-

changes in coast lines, in a few weeks,
whereas former methods would take
anywhere from six months to a year.
Many large uninhabited areas—Florida
swamp lands and Canadian forests, for
example—are now accurately mapped
from the sky. Large lumber mills em-
ploy airplanes to make inventories of
tracts of standing timber, and railroads
send air pilots aloft to photograph
favorable routes. Recent air maps
made by the Ontario government
proved the value of the airplane meth-
od over the ground map, by showing
errors and omissions in former maps.

 

 

Grand Rapids National Bank

The convenient bank for out of town people.
center of the city. Handy to the street cars—the interurbans—the

hotels—the shopping district.

Located at the very

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of bank-
ing, our institution must be the ultimate choice of out of town bankers

and individuals.

dustries which produce a product— i To Combined Capital, Surplus and Undivided Profits over
like leather or pulp-wood—which re- oe Forced Re-

sponds slowly to changes in the up-
ward and ownward swings of the
cycle. Yet, all things considered, the
careful observer must note about him
the varied and quickening symptoms
of optimism so far as conditions in
general are concerned. Specifically
these may not show themselves in
clear and definite results before the
middle of the autumn, but in the mean-
time business executives, with in-
creasing courage, will be tempted by
the large available supply of credit
to increase their commitments. There
should, therefore, be conspicuous
signs of general business revival by
the early winter.

If this surmise is correct, we shall
have continuing cheap money into the
autumn. Long-term bond prices may
go a little higher, but there will prob-
ably be little change from the present
level. New public utility and railway
issues will temper the excesses in the
bond market. And when there is
again a demand for money in industry
with the consequent rise in interest
rates, long term bond prices, quite ir-
respective of business conditions, will
decline. Obviously then the owner of
long-term bonds should _ liquidate

Of interest to retailers is a decision
handed down recently in Justice Court
in Fresno, California, in a civil suit
in which the plaintiff was awarded
judgment for $4.50 against a local re-
tail shoe firm.

Prior to filing suit the customer had
requested her money back, maintaining
that the shoes sold her had been repre-
sented as vici kid whereas they in
reality were fashioned from sheepskin.

oo —___.
Small Stores Successful Competitors.

The researchers into the details of
retail business are bringing to light
many interesting facts, not the least
important of which is that it is en-
tirely possible for small stores to com-
pete successfully with big stores. Of
course many of the owners of one-man
establishments have long known that
they were making money, still it must
be pleasing to them to be told by such
high authority that they are not on
the road to bankruptcy.
ene eects
There was a young man name Teedle,

Who wouldn’t accept his degree;
He said, “It’s enough to be Teedle,

Without being Teedle, D. D.”

 

$1,450,000

 

GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

BONDS

Chicago
First National Bank Bldg. Telephones }

Fenton Davis & Boyl

EXCLUSIVELY
Grand Rapids National Bank Building

GRAND RAPIDS

Citizens 4212
Main 656

Detroit
Congress Building

 

 

 

“By their works ye shall know them:”

NACHTEGALL MANUFACTURING COMPANY

GRAND RAPIDS, MICH.

BANK, STORE & OFFICE FIXTURES

Gentlemen:

Your work changing over old and installing new fixtures in our office
having been finished I desire to express our very great satisfaction at the
way in which the work has been done. It is first class in every respect and
your men have shown themselves to be not only gentlemen in manner, but
workmen of high ability. The entire job is fine in every detail.

Very Truly,

W. L. HAMMOND, Vice-President,

The First National Bank of Ludington, Mich...

 

 

 

 

14

Technique of Adjustment of Loss.

This subject is one which should
interest every man engaged in th’s
great world of insurance. For that is
the world in which we live. It seems
to me that we can improve our time
most by recalling some things that
are obvious, and if not entertaining at
least instructive.

The adjustment of losses, of course
implies the correct adjustment of
losses, and it seems to me the correct
adjustment of a loss consists in the
discovery of the correct measure of
loss, the application of the insurance
contract to the payment of its proper
portion of the loss, and leaving a satis-
fied loss claimant. If we had only
to consider the discovery of the loss
and the application of the policy, the
whole subject would be greatly simpli-
fied, but it is the problem of leaving
a satisfied claimant that challenges the
best an adjuster has in his equipment
and arouses the most interest in the
agent.

To say that a satisfied loss claimant
is an asset, to the agent who wrote
the business and to the company that
underwrote it, is stating a simple
truth. The manner, however, of secur-
ing this satisfaction is a matter of con-
sideraable importance. Let it be said
in passing that there are some claim-
ants who would be satisfied with noth-
ing less than an open door to the com-
pany’s treasury. There is also the
claimant who is guilty of all manner
of trickery and fraud, but it is not this
kind of claimant we are trying, to
satisfy.

In fact, the more dissatisfied ‘he is
left the better for all concerned, the
agent included, but this claimant, we
are convinced, as a matter of long ex-
perience, is by no means in the ma-
jority. It is the claimant who is
wrong in his judgment, or mistaken in
his facts, but honest in his purposes
and intent, who, if left dissatisled, be-
comes the most dangerous enemy of
the agent and the company, but who,
if satisfied becomes a friend that is
worth while.

We might easily conclude that to
satisfy such a claimant we have only
to approve his claim, whether right or
wrong, smile, shake hands and be a
good fellow. While this might satisfy
the majority of claimants, it would
not prove the kind of satisfaction that
would last, becaause it would leave in
the mind of the claimant a false im-
pression of the company and its ob-
ligations under its contract. It is
therefore better, with the use of pa-
tience and tact, to correct the false
impressions and succeed in satisfying
the claimant by methods that will
reach a correct conclusion.

Now, in order to satisfy a claimant
in this way the adjuster must neces-
sarily be equipped with an abundance
of patience, must exhibit an unfailing
courtesy and must be absolutely sin-
cere. Perhaps nothing in human re-
lations is so impressive as simple
honesty, and the adjuster who shows
a constant purpose to get at the exact
truth and to do what is exactly right
is very likely to gain quickly the con-
fidence of a claimant. In fact, if there
be any secret in the adjustment of
losses it is just this simple attitude of
honesty and fairness. An adjuster so
equipped is less likely to be flimmed by

MICHIGAN TRADESMAN

a crook because “thrice armed is he
who knows his cause is just” and the
adjuster who knows that he has start-
ed out only to do what is exactly right
by the company and the claimant is
more than likely to resent and stub-
bornly resist an attitude of crooked-
ness and dishonesty on the part of the
claimant.

Next to this attitude of dishonesty,
we would mention that of courtesy. We
believe that nothing so favorably im-
presses an honest assured as an un-
failing attitude of courtesy on the part
of the adjuster, and that long after a
money he has collected on a loss he
claimant has forgotten the amount of
remembers the kind of a man ‘he met
as the company’s representative.

It goes without saying that under
all of these qualities there must be a
broad general knowledge of insurance
and ample knowledge of the contract
and the law relating to the contract
and a fund of general information use-
ful in the analysis of facts.

But the mere method of satisfying
a loss claimant is of secondary im-
portance to the fact itself. Let us
hastily glance at some of the causes
of dissatisfaction beyond the power of
the most skillful adjuster to overcome.
An incorrectly drawn contract by an
agent who did not fully understand the
thing he attempted to do in issuing
the policy can lead to no end of diffi-
culty or embarrassment in the adjust-
ment of a loss.

No address on the adjustment of loss-
es would be worthwhile that failed to
emphasize the importance of policy
concurrency. All policies covering the
same risk should read exactly alike.
Now, of course, every agent knows
that, but he must ‘have an experience
with non-concurrent policies on a loss
to fully appreciate its importance.

One of the most unfortunate ten-
dencies at present time as effecting the
ultimate position of the insurance busi-
ness is the readiness with which the
companies reform their contracts after
a loss, to meet the conditions found
to exist and all because the agent
wishes it done. The result of this is
to impress upon the agent’s mind the
fact that the contract will do until

August 13, 1924

 

Merchants Life Insurance Company

RANSOM E. OLDS

WILLIAM A. WATTS
9 Chairman of Board

President

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

LOCAL AND UNLISTED
Bonds and Stocks

Holders of these classes of securities will find in our
Trading Department an active market for their sale or
purchase.

 

 

 

 

 

 

 

 

PRIVATE
wires | CORRIGAN COMPANY
- erik Investment Bankers and Brokers
Citizens Ground Floor Michigan Trust Bldg. Bell Main
4480 Grand Rapids, Michigan 4900
SAFETY SAVING SERVICE

CLASS MUTUAL INSURANCE AGENCY
“The Agency of Personal Service”’
Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY.
FREMONT, MICHIGAN

REPRESENTING

Central Manufacturers’ Mutual
Ohio Underwriters Mutual

Retail Hardware Mutual
Hardware Dealers Mutual
Minnesota Implement Mutual Ohio Hardware Mutual
National Implement Mutual The Finnish Mutual
Hardware Mutual Casualty Co.

We classify our risks and pay dividends according to the Loss Ratio
of each class written: Hardware and Implement Stores, 40% to 50%;
Garages, Furniture and Drug Stores 40%; General Stores and other
Mercantile Risks 30%.

WRITE FOR FURTHER PARTICULARS.

 

 

L. H. BAKER, Sec’y-Treas.

 

Michigan Shoe Dealers Mutual
FIRE INSURANCE CO.

Organized for Service, Not for Profit

We are Saving Our Policy Holders 30% of Their Tariff Rates
on General Mercantile Business

FOR INFORMATION, WRITE TO

 

 

LANSING, MICH.

 

 

 

 

 

 

August 13, 1924

there is a loss and then the policy can
be corrected to suit the conditions.
This merely emphasizes the importance
of a broad knowledge of underwriting
on the part of the agent. .

One of the frequent causes of trouble
is a lack of confidence on the part of
the agent in the adjuster. This lack
of confidence is usually communicated
to the assured either directly or by in-
ference, and the assured’s mind fixed
upon the idea that he is going to be
abused in the adjustment. Every act
of the adjuster is then subject to a
false construction, his attitude of
honesty is probably regarded as a
mere craftiness and his show of fair-
ness as an exhibition of cunning.

Many experiences in the writer’s
recollection emphasize the fact that
an agent can do much in paving the
way for a satisfactory adjustment, and
much of the responsibility and credit
for the final result may be due to the
agent. The agent who assures his
claimant that the adjuster will treat
him squarely and that he need resort
to no artifice whatever in order to get
a just settlement of his claim, makes
the path of the adjuster much more
smooth and practically assures himself
a satisfactory adjustment.

We offer no alibi for the adjuster
whose boorish tyrannical tactics make
him offensive to an assured. His
type is fast disappearing from the field.
So that we might sum the adjustment
of losses up by saying that it is a mat-
ter of divided responsibility as be-
tween agent and adjuster, and either
party may destroy the prospect of an
adjustment by failing to perform his
function properly.

J. Sherman Campbell.
—_~++>—____
Cigarette Shock Worse Than Shell
Shock.

A pastor recently related a con-
versation he had with one of his
young men who had returned from
overseas. He said: “I noticed that
the young man’s hand was not steady.
I asked him if he had suffered from
shell-shock. He was smoking a cig-
arette. He replied: “No. It’s this
horrible cigarette! You know I did
not smoke when I went away. I took
my first cigarette from a pretty Red
Cross girl, through a car window. I
didn’t intend to smoke it; but every-
body was smoking, and I did. Now I
can’t stop. Pastor, I believe that
more men came home with cigarette
shock than with shell shock. And the
cigarette shock is harder to cure.’”

It is perhaps a wonder that we did
not make more mistakes than we did
with the war thrust so unexpectedly
upon us by the kaiser. Now we must
retrieve ourselves as best we can
through the weary years to come.
And in the meantime the loss to hu-
manity in character and virility is
greater than the loss of life in the

war.
—_§_~22+—___

He Got the Job.
A want advertisement for an office
boy brought many applicants. One

little fellow gave the young lady at the
information desk a scribbled note for
immediate delivery to the boss, which
when opened, read:

“I’m the last kid in the line. Don’t
do anything until you see me.”

He got the job. He used his head.

 

MICHIGAN TRADESMAN

I Am—

You had better take care of me.
Perhaps you don’t think much of me
at times, but if you were to wake up
some morning and realize you did not
have me, you would start the day with
an uneasy feeling.

If you want me to—badly enough—
I'll get you a twelve-cylinder automo-
bile and a home on the best street.

But I am exacting. I am a jealous
mistress. Some times you appear hardly
to appreciate me at all. In fact, you
make slighting remarks about me at
times and neglect me.

Considering the fact that you need
me, not only for the material things
of life, but spiritually as well, I won-
der, sometimes, that you neglect me
as you do.

What if I should get away from
you? Your happiness would flee for
a time at least, and your friends
would worry and your bank account
dwindle.

So, after all, I’m pretty important
to you.

I’m your job!

Cherish me. Take good care of me,
and I’ll take good care of you.

——_2+->—__
Bird Immigrants.

The Cunard liner Andania on a re-
cent trip from Southampton to New
York listed no less than 8,000 canaries
and 2,000 cockatoos among its passen-
gers. The steamer’s storerooms were
piled high with wicker cages, in which
many of the songsters sang gaily as the
deck hands unloaded the cargo. Four
attendants took care of the birds dur-
ing their voyage, and the little feather-
ed passengers proved their good spirits

 

 

Berkey
& Gay
Furniture
Company

6% SERIAL
GOLD NOTES

The
sets of

Company has net as-
$2,895,810 equal to
$5,791 for each $1,000 Note
and net current assets of
$1,687,813, equal to $3,375 for
each $1,000 Note.

Current assets are over 7

times current liabilities.

The Company's unique trade
position, exceptional record
and credit standing entitle
these Notes to a high invest-
ment rating and we accord
them our recommendation as
a sound investment.

Price to Net 6.16%

Write, or Call

Howe, SNow
t& BERTLES0<.

Investment Securities

GRAND RAPIDS
New York Chicago Detroit

 

 

 

 

 

by eating 4,000 pounds of seed, from
port to port.
—_+++—_____

Alcohol As Motor Fuel.

Sweden by an import tax of about
5% cents a gallon on gasoline, pro-
poses to encourage its native motor
oils, including shale oils and sulphite
alcohol. A swedish car recently won
a race against an American car, the

15

former consuming sulphite alcohol and
the latter gasoline. This alcohol is a
by-product of the chemical wood pulp
mills in Sweden, whose annual output
of 100 per cent. alcohol is about 52,-
800,000 gallons. c
—_—__++ +

The easy buyer may look all right
to the but to the
manager he does not look so good.

salesman, credit

 

 

 

 

Preferred Lists of Safe Investments

FOR the guidance of clients this organizatien maintains constantly rev 1sed lists
of bonds of all types that offer unquestionable security plus attractive yield.

Lists Supplied Upon Application

Telephones:

Bell Main 4676.

Citizens 4678.

HOPKINS, GHYSELS & CO.

Investment Bankers and Brokers
Michigan Trust Bldg., Ground Floor, Grand Rapids

 

 

 

 

 

 

 

 

AUTOMATIC 4267

GOVERNMENT
RAILROAD

205-217 Michigan Trust Building

 

A.E.KUSTERER &CO.

INVESTMENT BANKERS & BROKERS

MUNICIPAL
CORPORATION BONDS

BELL, MAIN 2435

PUBLIC UTILITY

& & GRAND RAPIDS

 

 

 

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

the Net Cots O70 LESS

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

 

By careful selection of risks.
Assets 44.11 per 1000 of risk.

F. M. Romberg, Manager,

Calumet, Michigan.

 

FINNISH MUTUAL FIRE INSURANCE CO.
CALUME!, MICHIGAN
ORGANIZED IN 1889.

This Company has returned
A DIVIDEND OF

507%

For 29 consecutive years.
HOW?
By extremely low Expense Ratio.
Surplus 30.89 per 1000 of risk.
Agents wanted in the Larger Cities.
FOR FURTHER PARTICULARS WRITE

Class Mutual Insurance Agency
Finnish Mutual Fire Insurance Co.

General Agents
Fremont, Michigan.

 

 

 

 

 

 

 

abiceee pipece

16

THREE GREAT PROBLEMS.

 

Why I am a Member of the Izaac
Walton League.

Some people do not well know that
God is out of dooros. How well I
remember that when a small boy I
used to wander away in the early
mornings before school or on Satur-
days and Sundays, to meander about
the Rapids of the Grand river or miles
down stream away from traveled
roads or beaten trails or sometimes
threading my way through the for-
ests to some land locked pool which
thrilled my heart by the magic of na-
ture’s wonders.

My father, a good Methodist, did
not try to correct this Sunday morn-
ing habit; for he, too, saw God in the
dusks and dawns and twilights and
noons indoors and out, at toil and on
holidays. Thus I found where the
fringed gentian and the Indian pipe
grows and where the sycamore stands
in winter and where the ducks wing
like ghosts through the night skies,
heard but unseen; the trees where the
birds nest and the birds that nest
there; the white sea gulls and the
robin with its song; the high sand
dunes on the border of the fresh
water sea and the marshes where the
wild rice grows and the river is asleep.
They all belong in God’s out-of- doors
and God is out there looking his
premises over, and as I looked His way
to ask him if I may go, He looked my
way saying, “Come on, boy, let us go
into My outdoors.” And using a
green willow for a fishing pole I
whipped the stream for hours and lis-
tened to the voices of the river bank
trees; the chirp of the wren; the notes
of the redbird; the shrill cry of the
kingfisher, but what a thrill when I
landed a big black bass. What mat-
ter if the big one did get away when
the cotton line snapped. Every boy
from the days of Izaak Walton has
met this defeat from the big bandit
of the pool.

Those were days of boynood. In
the flight of years I have become a
sort of a sleepy second number of
Rip Van Winkle. There are other
bare-footed boys—lots of them—seek-
ing the outdoors. They realize some-
thing terrible has happened to the far-
a-way water. Loved stream of my
youthful days, the forests that once
bordered its winding shore on either
side are gone. The great white syca-
mores, the crab apples and thorn
trees, the water maples with their
festoons of grape vines; the wide
spreading butternuts; the stream itself
that was clear and sparkling has lost
its charm. It has become but an open
sewer to carry away the filth of the
valley.

The Izaak Walton League is dedi-
cated to the proper outdoor education
of all Americans. Physical educators
tell us that the best way to train the
boy and girl is to train the senses by
live moving pictures, by living birds,
wild flowers, trees; and talking life
over with the brook or, it may be, by
creating things with tools—expressing
one’s mind with the pencil and. paint
rush; hiking through the hills, -pad-
ling ‘the canoe on lake and stream,
where the arm and leg muscle work

 
 
 

MICHIGAN TRADESMAN

with the brain to cultivate friendship,
keeping on good terms with one’s self.
But how are we going to get this sort
of education for our young people if
we continue on at the pace we have
been going the past half hundred
years.

The League is a protest against the
ignorance that would destroy the na-
tural resources of America. It is a
patriotic and unselfish endeavor to
save for the future generations their
great outdoor heritage, that they may
have the priceless memories of days
spent on clean waters and nights in
fragrant forests, to practice true sports-
manship in hunting and fishing. The
League is pledged to use all fair means
to restore for posterity the outdoors
of America for coming generations.

Few people realize that constant

 

covered by every one who wishes to
build a house and who finds the cost
of lumber so increased that a limita-
tion has been put on the building of
homes by people of moderate means.
Lumber for use East of the Mississippi
river is to-day almost universally
shipped from the Pacific coast. The
forests there seem illimitable, yet ac-
cording to the Government reports
they will be exhausted commercially
within thirty years.

The Southern pine and_ cypress,
which constitute almost the entire
stock of standing timber in the South
will, according to the same authority,
be exhausted in the next twenty-five
years.

In the New England states, nothing
is left but the pulp wood for the manu-
facture of paper.

Hon. Charles E. Belknap.

vigilance is the price we must pay for
tions which have preceded us in this
the stupidity and greed of the genera-
most beautiful of all lands in the
world.

Any traveler over a Michigan rail-
way or motor highway cannot fail to
notice the large amount of package
freight, the substitution of pasteboard
boxes for the old time lumber packing
cases. The reason for this is, of
course, the increasing cost of wood of

-a size and kind for making packing

boxes, and the fact that small trees,
shrubs and even straw can be put
through grinding machines and turn-
ed into box board.

This -is one of the lesser but daily
notices of the disappearances of what
was but.a few years ago thought to
be the inexhaustible forests of America.

A more serious symptom is dis-

a

There never has been a people so
wasteful of the natural resources of
its country as the people of the United
States, unless it be China. China is
to-day in the position that the United
States will be within a century unless
some active method for the replanting
of our forest lands shall be adopted.
But China had uncounted centuries
during which to reduce the face of its
country to a barren waste.

Once forests covered China, as they
did Michigan, but gradually the trees
were cut away without replanting. Fire
followed the man with the axe; floods
swept away the top soil, so that to-
day crops of any kind are produced
only by the aid of fertilizer. If there
is One crop in seven years the people
are fortunate.

The United States now has 81,000,-
000 acres so severely cut over and

August 13, 1924

burned as to be classed “unproductive
waste.”

The aim of the Izaak Walton Lea-
gue is tg secure some form of control
over the forests we still have to en-
force replanting by lumbermen as
they take out the timber.

Germany has controlled her forest
land for many years. Not only are
the forests constantly renewed, but
private land owners are compelled to
plant a tree whenever they destroy
one. Even the demand for timber
caused by the kaiser’s war did not
lead the German’s to break this rule,
and its forests to-day are the most
valuable of its public assets.

Since the close of the Civil war in
1865 the American people have per-
mitted the exploitation of its resources
as have no other people in the history
of the world. ‘We have now awakened
to this most difficult problem, which
only the people themselves can solve,
by putting their rivers, lakes and wild
life into hands capable of caring for
them. We have arrived at the bend of
the road, where we can see the grind
which is steadily driving out all wild
life in America. If this is the right
thing to do, then let Amerca com-
mercialize itself off the face of the
earth.

The great policies for which the
League is directing its principal en-
ergies is, first, the proper solution of

the problem of the polution of our in-

land waters. Human life is directly
involved in this subject, which is a
terrible menace to the public health.
More than’ three-fourths of our
streams are poisoned waters and the
percentage is increasing each year.
The next great question is reforesta-
tion and the prevention of fires, a prob-
lem which concerns the whole Nation.
The fag end of a “coffin nail’ thrown
out of an auto is often the cause of
fires along the public highway which
destroy the growth of many years and
which are often the toil of men’s life
time. The child will play with matches
and burn the home; the man _ will
heedlessly go away from his camp fire
and leave it to spread to the homes
of all the wild life of a hundred acres.
The American born man takes as
naturally to the streams and the wood-
land as did the American indian. Be-
fore the days of the auto, city folk
contented themselves with a bench in
the public park. Nowadays they seek

‘the wooded hills, the land locked lakes,

the swamp lands where the wild roses
bloom, the grass plot on some quiet
river bank nook where the children
can play while the father casts a line
for a bass. It causes me to ask my-
self, “Was the indian of the valley
really a savage?” He did not slaugh-
ter the forests; did not polute the
stream, but he saved these things for
his children. Will we white folks
merit the odium of our children and
their children or will we join with the
Izaak Waltons in their National
policies? Charles E. Belknap.
_——_ o-oo

If the money getters would line up
behind the knowledge getters, and all
pull together in a definite, well-organ-
ized plan, we'd raise the standards of
human life higher than the most fan-
tastic imagination ever dreamed they
could be raised.

 

 

gs ee a eee ee

—_— Vw

Av

renee nCANNSnadiatarn nana no ioe oa

August 13, 1924

The Problem of Michigan Cut-Over
Lands.

Petoskey, Aug. 5—When E. A.
Stowe, editor of the Michigan Trades-
man, asked me to write an article for
his magazine on this subject, my un-
derstanding was that he wanted a sug-
gestion for the solution of this prob-
lem, rather than a reiteration of its
difficulties. A few scattering ideas im-
mediately passed through my _ brain
about how reforestation could be ac-
complished—by complete fire protec-
tion. Work along that line has been
good so far, but more money is needed
in order to make the protection ade-
quate. Also there should be a law mak-
ing it a finable offense to cut a tree
under six inches in diameter.

These were my first thoughts on the
subject, but after giving the matter
more careful study, I believe what we
need most is, first, to create a real
and earnest desire in the hearts of the
people of our State to bring back the
greater portion of 12,000,000 acres
(one-third of the State) waste land.
Of course, we have our annual Arbor
Day, when a few enthusiasts and
school children plant some trees, but
the next day after that event the sub-
ject is straightway forgotten until an-
other year. Later Christmas comes
along and more trees are cut and ruth-
lessly destroyed than the number
planted on Arbor Day.

In all our public schools a few
minutes of each day should be devoted
to the study of fire protection and con-
servation of our forests. This would
impress upon the minds of our young-
er population the advisability and
necessity of present guardianship and
care of our trees for future genera-
tions.

We need to instill a sentiment about
reforestation into the people generally,
and especially in Michigan. So far it
has been a case of lack of universal
knowledge and interest in the subject.
Very few are so devoid of an artistic
tendency, not to enjoy the beauties of

MICHIGAN TRADESMAN

the forest, and those who may be
without that artistic understanding
can at least be appealed to on account
of the personal comfort derived from
a shady nook in a wooded glen.

I believe if the actual conditions re-
garding the present status of these
cut-over lands were kept constantly in
the minds of the people through the
newspapers and in ponular magazines
with comparative illustrations showing
the deserted farms and school houses,
and possibilities prevalent when ‘he-
forestation is accomplished, and do
this for a period of two years with the
same measure of publicity that is be-
ing given to Leopold and Loeb, then
the next step could be taken that would
bring results.

I wish every citizen of the United
States could read Charles Lathrop
Pack’s “Trees as Good Citizens.” This
book imparts a knowledge about trees
in such a pleasing and convincing man-
ner that the reader is at Once convert-
ed to their protection and preserva-
tion. American Forests and Forest
Life, the magazine of the American
Forestry Association of Washington,
D. C., is good reading for reforestation
enthusiasts and, by the way, the Au-
gust number has an article with inter-
esting statistics about cut-over regions
of Michigan.

During the Kaiser’s war we_ had
“special drives” for one thing and an-
other, and do you remember how we
went over the top every time? This
never could have been accomplished if
the people had not first been educated
to the fact that they were doing it
for their city, their county, state and
country. Thus, in the same manner
after we have had our publicity cam-
paign on reforestation, we can inaugu-
rate a special drive to raise money for
the purpose in view. Nature will help
in this wonderful plan, and while our
campaign progresses, seedlings will be
growing, and meantime let us each ad-
vocate the preservation of trees we

have and extend our influence and ef-
forts toward ultimate reforestation.
John L. A. Galster.

a
Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, Aug. 12—It is a
long time since we heard from Charles
Hass, but as he is back on his old job
again with the National Biscuit Co.,
covering his same territory, we may
year more from him later. Charles
has resigned as traveling salesman for
the Franklin McVeigh Co., after serv-
ing Over one year. He succeeds Harry
Wyman, who expects to be transferred
to Lower Michigan to continue with
the National Biscuit Co.

S. D. Newton, of the firm of Booth
&Newton, returned last weel- from De-
troit via the Great Lakes Steamship
Co. S. S. Octorora. He is very much
enthused over the trip, which was far
beyond this expectations, and writes a
column of the trip for the Soo Times.
Commencing at Sarnia, he says, the
fun starts. Dancing is an every even-
ing pastime, with polite attendants
seeing that there are no wall flowers.
After each meal the highland bag pipe
band leads the grand march seven
times around the promenade deck,
which measures one mile. At Duluth
the passengers are escorted around the
city in autos and at some of the other
ports the passengers spend a day
picnicing, bathing, picking daisies, etc.
They are all expected to meet the
chief engineer, chef, captain and the
other officers of the boat, and if one
is not made to feel at home it is his or
her own fault.

R. S. Stearns, of Swift & Co., Chi-
cago, accompanied by his son, Billy,
spent a few days here last week, ang-
ling for trout in the Rapids. Last
year Mr. Stearns caught one of the
largest trout of any in the party, but
this year his son was the first to catch
a three and one-half pounder.

The steamer Islander, of the Arnold
Transit Co., began regular trips be-

a errs came

17

tween St. Ignace and Mackinac Island
last week and expects to continue for
the remainder of the season.

An optimist is a man who can make
a molehill out of a mountain of trouble.

The handle factory of the D. A.
Stratton Lumber Co., formerly the
Jones handle factory, was re-opened
last week, employing twelve men at
the start, which will be increased as
the production demands. The Ca-
pacity will be about 10,000 broom
handles per day. The Civic and Com-
mercial Association was instrumental
in having the factory locate here, as it
was decided at first by the officers of
the company to dismantle the mill and
remove it elsewhere. It was shown
the officers, however, that the Soo was
an ideal location for the manufacture
of woodenware, being close to the
source of material and with good
facilities for moving the products away
from the Soo.

Pedestrians don’t make very good
shock absorbers.

The large number of auto tourists
who are arriving daily is building up
a little tent city at the camp site and
the merchants notice a marked in-
crease in the trade. From what the
tourists tell us, we have the best camp
site in the State.

H. J. Morris returned from a visit
to Green Bay last week where he at-
tended a_ social function. Harvey
made the trip by auto.

William G. Tapert.
—_——_~+-+._____
Not Very Inviting.

Guest (to hotel clerk)—How much
do you charge here by the month?

Clerk—Hum—ha—well, really, sir,
I don’t know, but I'll ask the man-
ager.

Guest—Don’t know! What do you
mean?

“Well, sir, you see, nobody has ever
stayed here over a week yet.”

 

 

 

‘The most beautiful set in

as beautiful and reliable.

 

e Most

 

MICHIGAN MRC-4

America” is the unanimous opinion of
everybody who has seen this powerful four tube set. And added to its
beauty—Radio Reception of unusual quality. :

The Michigan Lever controls give the closest vernier adjustment ob-
tainable; greater selectivity; longer distance; unusual simplicity of operation.

The same stations can always be brought in at the same positions of
the dials. Logging is simple and sure.

The beautiful mahogany case has an inlaid drop panel which locks when
closed, a built-in loud speaker, and ample room for dry cells, and B bat-
teries. The set and accessories are self-contained.

The loud speaking unit is adjustable to meet all strength of signals and
has an unsurpassed and pleasing tone quality.

The set is non-radiating and operates equally as well with standard
6 volt or dry cell tubes. Different styles and types from $27.00 up equally

Send for illustrated folder. Ask your dealer for a demonstration.

 

MICHIGAN MRC-12

3 tube Regenerative Detector and 2 stages of amplification. $57.00.

Beautiful Radio Receiving Set

 

MICHIGAN MRC-3

3 tubes in handsome case with inlaid panel door, and compartments for

batteries, head-phones, etc. $87.50.

 

MICHIGAN MIDGET MRC-10

1 tube Regenerative Long distance wonder $27.00.

Licensed under Armstrong U. S. Patent 1113149 and pending Letters of
Patent 807,368

MICHIGAN RADIO CORPORATION

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

|
i
4

 

 

MICHIGAN TRADESMAN

August 13, 1924

 

 

 

 

(Que
uk
\)1

18
? oe ‘ Y i wa v \
(227 DRY GOODS, § = §
: .FANCYGOODS “” NOTIONS: |

 

 
 

 

Michigan Retail Dry Goods Association.
President—J. B. Sperry, Port Huron.
First Vice-President—Geo. T. Bullen,

Albion.

Second Vice-President—H. G. Wesener,

Saginaw.
Secretary-Treasurer—H. J.

Battle Creek.

Manager—Jason E. Hammond, Lansing.

Mulrine,

 

 

 

 

 

 

 

 

Novel Sports Garments Selling.

Early buying of women’s novelty
sports wear has been greatly stimulat-
ed by the recent style show, and in-
dications are that it will soon be in
full swing. A marked influence on
this buying is attributed to a policy,
which is said to be especially preva-
lent in the West and Middle West of
forcing business by running August
“Fall sales.” A three-piece sports
costume in a leading line is proving
attractive to buyers. The dress but-
tons closely around the neck and has
snug sleeves. Pockets break the
sweep of the straight lines of dress
and coat, and the dress is trimmed
with lines of buttons. The coat has
a fur collar and cuffs of fur, and the
dress has a fur band of the same color
at the bottom. Sometimes these bands
are put on the bottom of the coat in-
stead. The coats have plaid linings
and are designed to be worn separate-
ly for Winter as well as with the dress.

——_++>__
Designs in Umbrellas.

Women’s umbrellas to match gar-
ments are going strong. The predom-
inating model for the Fall and holiday
trade is the short “country club.” The
styles are changing toward smaller
size, with new designs in handles. The
handle style which is selling best is of
natural wood, with amber effects and
cord wrist loop. Colors, especially
navy, purple, a lot of brown and con-
siderable garnet red, are doing better
than blacks. Business has not been
active since June, but has been gaining
recently, and a marked acceleration in
ten days or so is looked for. Retail-
ers are said to have been in a position
of advantage of late because of the
dullness and to have been able to buy
very low owing to the desire of manu-
facturers to do business. Prospective
further advances in silk prices and
the natural increase due to a heavier
demand which is expected soon lead
the trade to believe that prices will be
higher in a month.

a

Women’s Coats Not Yet Active.

Business in women’s coats is ten
days or two weeks behind, but manu-
facturers and jobbers are looking for
a big rush when cooler weather sets
in, probably in September or October,
which will make up for the slowness
of the early part of the season. The
general conservative policy on the
part of retailers is thought to be large-
ly responsible for the present lack of
enthusiasm. Sport coats continue to

eel

hold their own in the business that is
being done, with tan, gray, reindeer
and brown as the most popular colors.
3oth fur trimmed and self trimmed
models are in demand. Straight line
coats are also going well. Shades
which are selling well include black,
brown, taupe, gray, green, lipstic red
and reindeer. Squirrel, jap mink and
beaver trimmed garments are going
well.

——__.2.>___

Higher Priced Garments Taken.

In the higher grades of women’s
coats there is less buying than there
was last year at this time, but the
business going on is in higher priced
garments, and, consequently, manu-
facturers are not doing so_ badly
financially as compared with the profits
up to this time a year ago. In some
cases they are further ahead in mone-
tary returns than they were then. A
lively business by labor day or shortly
thereafter is forecast. The demand is
more for dressy goods than sporty
effects. Straight lines predominate in
these garments, and draped-on-the-
side patterns. Practically all are fur
trimmed, with revers in much demand.
Jap minks and squirrels and beavers
are the outstanding furs. Cashmanna
is the most favored cloth, with penny
brown, kaffir and lebanon as the vol-
ume colors.

—_+»2>>—__
Women’s Belts Much Varied.

The present uncertainty about the
size and location of the waistline is
reflected in the women’s belt industry
by the variety in output and the orders
placed. While advices from Paris
show a preference by dress designers
for the wide leather girdle, the nar-
row one-is not out of favor in this
country, and the demand is about
equally divided between the belt of
three inches or over and that of about
an inch. The wide belts which at first
were worn around a lowered waist-
line are now making their appearance
snugly adjusted to a normal waist, and
some advance styles from Paris show
belts at a high Empire waistline. These
style factors, it is pointed out by the
United Belt League of America, con-
tribute to a big and varied volume of

business.
——_—_—__

Vogue of Button Effects.

The vogue of button effects for
women’s dresses for this Fall is ex-
pected to give some much-needed
stimulation to the button business. It
is believed that by September the ef-
fects of the new style trend will have
reached the button manufacturers.
Profits have been poor lately, and com-
petition is said to be so strong that
there is very little money in the busi-
ness, no matter how active it may be.
Prices are at rock-bottom and the
prospective increase in the demand is

expected to send them up in a few
weeks. The style trend is toward
small buttons throughout where they
are used for trimmings and to have
them match the materials.

—_—_22+2>—_—_
Skirts That Are Selling.

Wrap-around skirts are going best
in the sports line. A good demand
for pleated skirts is reported, but is
affected by the heaviness of the ma-
terials which are being used, it being
found that they cannot be pleated very
well. Novelties are the big thing for
what promises to be a good skirt sea-
son. Flannels are among the most
favored materials. The trend is to-
ward a moderate style and color tone,
with a certain degree of snap in effect.
Plaids and stripes are both selling
well. Buying is fair, with indications
of a lively business by the middle of
this month. Popular prices prevail
and seem due to remain at about the
same levels as last year.

—_—_22>—__—_
Fall Trends in Neckwear.

The bulk of the present neckwear
business is being done in bandings,
scarfs and made pieces. Alencon lace,
especially when combined with other
laces, continues a favorite for vests.
Bandings show a liberal use of heavier
laces combined with Valenciennes and
net. These are used for the long
panels which are applied to the
straightline dress and matched with
rounding yard goods for the neckline.
A good demand for scarfs is indicated
for the coming season. These show a
tendency toward elaboration for even-
ing wear, as the fur scarf will com-
pete with the silk one for street wear.

 

WOMEN ARE ASKING
FOR SPECIAL SIZE
HAIR NETS

We have them— :

A new shape that conforms to
the bobbed and_ shingled head.
Meet this demand—stock up on
the new

Duro-Belle

‘ ‘BOB’’
TODAY’S HAIR NET

It’s the ideal hair net for bobbed
hair. The same quality that has
distinguished the Duro Belle as
the best hair net made 1s
embodied in the new, special
bobbed hair size. Strength and
resiliency—extra long wearing
qualities—true colors that blend
perfectly with the human_ hair.

OMT

Lain eee BS ae U SS Shay

  

NATIONAL TRADING CO.

630 S. Wabash Ave.,
CHICAGO, ILL.

67-69 Irving Place

 

 

NEW YORK, N. Y.

 

 

 

HOLIDAY MERCHANDISE

Our Salesmen are carrying the

most complete line of novelty goods

we have ever carried. Let us book your order for Delivery during October

and November.

Turkish Towels
Turkish Wash Cloths
Boxed Towel Sets
Embroidered Towels
Novelty Blankets

Bed Spreads

Bolster Sets

Novelty Handkerchiefs
Shel! Goods

Pick your requirements from the following:

Purses and Hand Bags

Infant’s Novelty Knit Goods
Men’s Mufflers

Bandeaux and Brassieres

Boudoir Caps

Men’s and Boys’ Novelty Neckwear
Men’s and Boys’ Dress Shirts
Ladies’ Novelty Aprons

Ladies’ Novelty Sweaters

Ladies’ Knit Gloves

BE PREPARED

GRAND RAPIDS

DRY GOODS CO.

WHOLESALE ONLY

 

 

 

line of PIECE GOODS.

22

Wholesale Dry Goods

 

 

Meeting Seasonable Demands

: In most any business, at certain seasons, one looks for some-
thing NEW to replenish their stock.
This FALL SEASON, especially, we have a well selected

36 in—Blackburn Suiting
36 in.—Blackstone-Lonsdale and Berkeley Madras
36 in.—Pacific Plisse Crepes :
27 in. and 54 in.—Wool Flannels—AIl Colors
36 in—Plain and Fancy Outing Flannel
36 in.—Soiesettes—Al1 Colors
36 in.—Fancy Dress Goods
32 in—Fancy Dress Ginghams
(in full pieces or bdls.)

PAUL STEKETEE & SONS

Grand Rapids, Michigan

 

 

SSPE SE SIC SPSS

 

 

 

 

 

August 13, 1924

MICHIGAN TRADESMAN

19

 

Call For Raised-Face Fabrics.

The demand for raised-face fabrics
has grown so great that mills produc-
ing these materials have been operat-
ing night and day for several weeks.
While orders for these goods in gen-
eral are numerous and for goodly
quantities, the higher price merchan-
dise is selling especially well, and it is
on the production of this class of ma-
terial that manufacturers are concen-
trating. Dukana and princette are
running heavily for cloaks and outer
wraps, while bolossy, a new fabric, is
also making a big hit. The demand
for sealo is good this season. Wrap-
per models of coats in the raised-face
fabrics, with muskrat, red and brown
fox or squirrel trimmings, are popular.
The trend is toward the use of lighter
weight fabrics of this type for three-
piece and ensemble effects. Hats also
are being made of these materials,
some milliners making a specialty of
matching garments with the same
kind of goods. Next Spring will see
many new designs in the raised-face
fabrics, in material and color.

———_++.+
Better Buying of Rompers.

Buying of rompers has picked up
noticeably recently, but this week has
been slower than any in the last month
or so. All in all, according to a leader
in this business, conditions, from the
manufacturer’s point of view, are now
about the worst in twenty years, al-
though they have not been good for
several years. Factors in the situation
are believed to be a somewhat lessen-
ed consumption in general and a large
proportion increase in the number of
producers. It is noticed that there is
practically no exportation to Canada
now, although in the past a good busi-
ness was done there. Most rompers
that are selling now are of cotton, al-
though there are many of silk. Medium
color tones are doing best, with vari-
ous shades of brown especially strong.
Checks in ginghams are not wanted
at present, being in the course of a
periodical wave of unpopularity, but
are expected to come back again. Fine
button trimmings are in much favor
for the early Fall trade.

———_—_>--.
Trends in Millinery Abroad.

A direct result of the recent Spanish
fad in France, according to radio ad-
vices to the Millinery Bulletin, is the
duenna hat. This, it is reported, is
built high like a Spanish comb and
made of a felt hood, draped with a
large lace veil and trimmed with a
bit of ribbon, a flower or an ostrich
tip or two. The Spanish note has be-
come very evident in hat and_ scarf
sets, such as Spanish shawl effects
worn as a scarf with the hats, or as
lace drapes off the side of hats, or in
the high comb mantilla effect. For
Deauville wear, Reboux has prepared
large hats, among them square crown-
ed sailors with bands and cravat bows
of velvet ribbon. Velvet effects, very
similar to the directoire shapes spons-
ored by Reboux but ‘having brims
four Or five inches wide, are likewise a
feature of this atelier.

Se
Underwear Prices To Be Higher?
Underwear jobbers and mill men

seem to be unanimous in their belief

that the present prices of heavyweight
underwear will not hold for long and
that revisions upward are on the way.

This accounts for the fair volume of
business placed during the past week,
according to the special news letter of
the National Association of Hosiery
and Underwear Manufacturers. The
orders ‘have been small but they have
been plentiful, it is pointed out, with
here and there one of substantial pro-
portions. It is believed that jobbers
and retailers have covered about 50
per cent. of their needs and that a
substantial pick-up in business will ma-
terialize late this month. A post-labor
day date for lightweight openings is
being regarded with increasing favor.

——_++-.—___
New Types of Handbags.

Brisk buying has developed in wo-
men’s bags. Under-arm bags are mov-
ing well, but there is a big demand
also for pouch bags. In the flat style
is offered a novelty bag with the en-
tire surface of jet and steel beads. It
is fitted with an attached mirror which
can be taken out but not dropped, and
has a silk lining. There are three sizes.
They sell for $6.50 and $7.50 whole-
sale. Another specialty is solidly cov-
ered with steel beads. A pouch bag
specialty has a hand-painted and ‘hand-
carved celluloid frame and comes in
high colors. Bags for children up to
14 which are making a great hit are
solidly beaded, are in high colors and
have a frame and chain of celluloid.

——__ +» ______

Swinging To Better Garments?

In some quarters of the women’s
garment trade the opinion is held that
consumers are now swinging back to
better-grade merchandise. Price has
received emphasis so strongly in re-
cent months that this feature is thought
to be approaching its end and that the
time is now ripe for better-grade mer-
chandise to have a wider demand.
Part of this reasoning is weakened,
however, by the doubt that consumers
can readily increase the allowances
they are now making for apparel pur-
chases. There is also the considera-
tion that the recent demand has not
been so much for cheap merchandise
as it has been for good merchandise
at a price.

Ce ee
Men’s Neckwear Trade Improving.
In men’s medium and fine neckwear

a gradual improvement is reported
after a halting period of several
months. The business that is being

done is spotty, and manufacturers have
to stimulate the trade appetite of buy-
ers if they wish to do very much sell-
ing. The prospects are that greater
activity will develop later in the year,
perhaps by next month. Novelty ideas
in colors and stripes are prevailing
and it appears that this Fall will be a
strong stripe season, with rich figured
effects coming on when colder weather
arrives. Warp prints are in strong
demand now in fine goods for later
delivery.

—_—__—~- 2

May Price Bathing Suits Late.

The disposition exists among bath-
ing suit manufacturers to delay the
opening of their 1925 lines until Sep-
tember, although some firms may open
by Aug. 15. <A late opening is con-
sidered advisable, because no advan-
tage is seen in rushing the new season
with market conditions as they are.
Prices on the new lines are not likely
to change, and styles are expected to
be much the same as those now in

vogue. Summer business indicated by
the duplicate orders received by manu-
facturers and distributors leads to the
belief that carryover of stocks will not
be a material factor in the business to
be done in the coming season’s lines.

a

Headgear For Men and Boys.

A new specialty offered this year by
a leading hat maker is a rolled brim
hat for small boys. It comes in tan
or gray polos and with or without
bands. Softings, tweeds and some
suitings are the favored materials. An-
other special style for small boys is a
Miniature of a model worn by men,
with a small peak and in a variety of
shapes and colors. Men’s caps are
selling much better than usual. In
some instances, about one-third more
business is being done in this line.
The best selling type has eight sectors
with a small button at the top to
match.’ Peaks are smaller. Many caps
of softings are being sold.

—____ +o ____-
More Doing in Chiffon Velvet.
Chiffon velvet is doing excellently
now, business having developed with-
in the past week to a pace better than
had been struck for some time. The
peak of buying is looked for in the
early part of next month. Mills having
curtailed production before the boom
was in sight, the market is poorly
supplied and a big shortage is predict-
ed within a few weeks. All colors are
going well, but blacks, greens and
hennas stand out, with lighter shades
also in good favor. Three-piece suits
and also dresses are being made of
this fabric, with darker hues being
used for suits and day dresses and
lighter colors for evening wear.

—__.---—___

German Dolls Coming Back.
A feature of the return of imported
toys to some of their previous popu-

larity lies in the demand for German,

dolls, which is stronger among Pacific
Coast buyers than those of other sec-
tions. A large, fully-jointed doll from
Germany is the subject of marked
interest on the part of buyers at pres-
ent. It will sell at retail for from $1.50
to $2, and, as this is said to be below
what its nearest American competitor
can be purchased for, a wide sale of
it is expected. Several specialties in
dolls offered by a leading manufac-
turer are bringing a good general re-

sponse.
a

New Kind of Animal Toys.

A collection of dogs, cats, barnyard
and other animals and birds, in stuffed
leatherette, offered by a leading toy
house, is meeting with an excellent re-
sponse. These toys are washable,
hand painted and hand stitched and
each has a “natural” voice, whether it
be an elephant or a lamb. The sellers
emphasize the sanitary advantages re-
sulting from the washability of these
animals and birds and also stress the
attraction offered by their colors.

———_»> +>
Capes Not Taken Up.

Though it is reported from Paris
that the cape is coming back strong
there, the local market does not reflect
this return to popularity as yet. Few
are being shown here and there is
hardly any sale of them, the condition
being much the same as for the last
two seasons. A few cape coats are
being sold.

WhenY ou Sell OurLine
of Popular Priced
Trimmed Hats

ee

You are offering your customers
big values for their money, and
still maintaining a good margin
of profit.
You are store

prestige and gaining that mouth

increasing your

to mouth advertising which a
store enjoys when its satisfies its
customers,

Let us convince you. Write for
an assortment.

ut

Cor_t-Knot CoMPANY
Grand Rapids, Mich.

 

We are making a special offer on
Agricultural Hydrated Lime
In less than car lots

A. B. KNOWLSON CO.
Grand Rapids Michigan

 

 

For
Surplus
Funds

4%

Certificates
of

Deposit

on funds left three months
or longer. Your money
available at a moment’s
notice. It will be EXTRA
SAFE because we make
no unsecured loans.

HOME STATE
BANK
FOR SAVINGS

Monroe Corner Ionia
A State Supervised
Bank
Member Federal
Reserve System
Assets Over
$3,000,000

 

 

 

 

 

August 13, 1924

 

 

 

L—
—

R, EGGS 48? PROVIS

=
J
=
=

 

 

 

 

 

EGG STANDARDIZATION.

National Program For Its Accomplish-
ment and Its Value To the Industry

Roy C. Potts, specialist in charge
of Division of Dairy and Poultry
Products, Bureau of Agricultural Ec-
onomics, U. S. Department of Agri-
culture, has prepared an article en-
titled substantially as above, which is
being widely circulated among agri-
cultural extension departments of the
various state agricultural colleges and
universities. It is Mr. Potts’ purpose
to awaken among these educational
and influential departments, which
come closely in touch with the pro-
ducing end of the poultry and egg in-
dustry, a full appreciation of the im-
portance of egg quality standardiza-
tion as the most important and effec-
tive means of its progress.

The Michigan Tradesman takes
pleasure in presenting Mr. Potts’ able
discussion of the subject for the bene-
fit of the trade in general. The ar-
ticle follows:

Egg standardization has been great-
ly neglected in the past in the com-
mercial marketing of eggs especially
by producers and country buyers. Car-
lot egg shippers and dealers in the dis-
tributing markets ‘have sought, in a

“way, to obtain the benefits of stand-

ardization but by them it has been
developed on an individualistic rather
than a National basis. The result has
been that egg producers, except in
isolated cases, have not received the
benefits which standardization brings.
Furthermore, the whole egg industry
has been greatly ‘handicapped, for Na-
tional standardization of the products
of any industry facilitates distribu-
tion, widens the market, increases de-
mand, increases prices, decreases costs
of distribution, and makes conditions
favorable for larger profits by a gen-
eral lessening of risks all along the
line. Standardization would be «of
great benefit to the egg industry.

Egg standardization consists essen-
tially of: (1) The establishment of
standards by which differences in the
commercial quality of eggs may be
determined, and (2) classification of
eggs into grades which represent ac-
tual differences in commercial value
based on established quality standards.
A program of egg standardization con-
sists in bringing these standards and
grades for eggs into recognition and
use by the egg industry. Such a pro-
gram must of necessity be largely edu-
cational and demonstrational prior to
the general acceptance and use of the
proposed standards and grades. It
should be National in scope for the
surplus production of eggs in most
communities must seek a market in a
distant city, often in a distant state,

egg marketing being National in scope
and not solely local or regional.

That a program of egg standardiza-
tion should be National in character
and not regional, state, or local, is
readily obvious. National standard-
ization signifies simplification and uni-
fication, while regional, state or local
standardization means a multiplicity
of standards and grades with attend-
ant confusion, misunderstanding, and
retarded action. There can be no
doubt that practicable and workable
national standards and grades for eggs
are greatly to be desired. National
standardization, therefor, is a proposi-
tion in which the Federal Government
can be of great assistance to state
agencies in forwarding the program.
Also the Federal Government can be

of great service in those markets of

the United States in which a Federal

inspection on eggs is desirable and in

those states where a shipping point in-

spection service is conducted jointly

With a state agency.

How a National Egg Standardization
Program May Be “Put Across.”

The putting across of a National egg
standardization program is a big un-
dertaking for the egg industry extends
into every or nearly every county in
every state. If it could be confined to
the large terminal markets it would
be a relatively simple matter, but it
must involve more than the terminal
markets. It must include the country
shippers for by the candling, grading
and packing operations performed in
their packing houses they largely de-
termine the grades of eggs received on
the terminal markets.

There are two agencies which must
be considered before eggs reach the
country shipper and these are the
country merchant and the producer.
These are very numerous for the mer-
chants are at every crossroads village
and the producers are in the country
everywhere. Fortunately they can be
reached in most states by the county
agents and therefore when egg stand-
ardization becomes a part of the work
of the county agents it should be pos-
sible to bring to the producer the
benefits of National egg standardiza-
tion.

In order that county agents may do
this work, it is desirable that they re-
ceive instructions in the candling and
grading of eggs according to the es-
tablished National standards and
grades and be able to instruct others,
especially egg buyers in candling and
grading eggs properly. This may re-
quire that egg grading schools be held
by the poultry extension specialists
for the instruction of county agents.
Also schools for egg candlers employ-
ed in country egg-packing plants and
in the city markets would be very de-

 

 

Headquarters for

THURMOND GRAY
WATERMELONS

GEORGIA
ELBERTA PEACHES

KENT STORAGE COMPANY

GRAND RAPIDS ~ LANSING ~ BATTLE CREEK
‘Wholesale Grocers

General Warehousing a Distribu ting

 

 

 

 

 

 

Significant Factors for Con-
sideration of Flour Buyers

Enormous quantities of wheat are being absorbed by the
elevator trade at terminals. In Kansas City, for example, it is
estimated that over 75 per cent of the near record arrivals of
6.368 cars last week were purchased by the larger elevator
trade. The remarkably attractive premium basis was the factor
in the broad absorption of wheat, in which mills also were
active.

Incidentally, this is a significant fact for the flour buyer.
While the futures market has recorded sharp gains in the past
few weeks, cash premiums have receded from an abnormal
differential to the lowest basis in some years.

In addition to the low premiums as an argument for buying
flour, the baker or grocer who is weighing the various influences
affecting prices should also consider the abnormally high prices
for clears and cheaper grades, now selling at the highest level
in several years. The higher clear basis adds to the advantage
of oe domestic consumer who is buying short and standard
patent.

Feedstuffs values also have recorded important gains since
the start of the crop year, the present basis being fully $8

above the level at which the first new crop transactions in
feed were made.

Fanchon - - Red Star

Judson Grocer Company

DISTRIBUTORS
GRAND'RAPIDS MICH.

 

 

 

 

 

 

 

 

 

M. J. DARK & SONS

GRAND RAPIDS, MICH.

 

Receivers and Shippers of All

Seasonable
Fruits and Vegetables

 

 

 

 

 

 

 

 

eRe RIERA

 

August 13, 1924 MICHIGAN TRADESMAN 2t
sirable and helpful in standardizing different distributors and retailers and, 8. Egg standardization implies mar-
their work and in bringing about a_ of course, it is not satisfactory to them keting eggs on a quality or graded
proper understanding of the applica- for table use. The result is that egg basis with the ‘higher qualities or GOLD
tion and use of National standards consumption is thereby reduced. The grades bringing higher prices.
and grades for eggs by shippers in industry suffers in many other ways. 9. Standardization of eggs would MEDAL
egg packing plants. In fact, if there are any benefits or ad- eliminate risks and reduce costs in
Besides the work which the state vantages which producers may obtain marketing eggs. MAYONNAISE

agricultural extension departments
may do through the county agents, it
is possible for the United States De-
partment of Agriculture, also trade or-
ganizations such as the National Poul-
try, Butter and Egg Association, the
various state egg and poultry shippers’
associations, wholesale egg dealers’ as-
sociations in terminal markets, and
others, to forward the program in
many ways.

Of What Value Would Egg Standard-
ization Be To the Egg Producer?
The market quotation of eggs in

practically every wholesale market

evidences the fact that eggs of the
higher qualities command a_ higher
price. This price at different seasons
may range from 5 cents to 15 cents
per dozen above the price of edible
second-shell eggs of inferior quality.

The practice of country merchants
in most country villages and towns of
paying a flat market price for all eggs
regardless of quality can never be
satisfactory for it discriminates against
the producer who is careful and
delivers eggs of good quality and gives

a premium to the producer who is

careless and indifferent and delivers

poor quality. At the same time, it
lowers the general average price paid
to all producers because it offers no
incentive for the production of high
quality eggs. Rather it encourages
the production of eggs of low average

So unsatisfactory has the flat price
methods of buying been to many pro-
ducers of fancy white or brown eggs
that there is to-day an increasing ten-
dency among large flock producers to
ship their eggs direct to terminal mar-
ket dealers who recognize quality and
are willing to pay for it. Not all pro-
ducers who are willing and desire to
produce high quality eggs, however,
are so situated that they can ship
direct to the terminal market. Their
flocks may be rather small; trans-
portation service may not be readily
available or where it is available the
costs of transportation on small ship-
ments may be prohibitive. Conse-
quently they are obliged to patronize
a local buyer and to accept a flat price.

Such conditions are not encouraging
and are a distinct handicap to the in-
dustry. The producer is not encour-
aged as he should be to produce a
quality product. If he does produce a
quality product he is discriminated
against in the local market, the pro-
ducer of inferior quality eggs being
favored at the expense of the producer
of best quality.

The costs of marketing eggs which
are irregular in quality are increased
by charges for rehandling and packing
which must be incurred in grading out
the inferior quality eggs before those
of better quality eggs can be obtained
for delivery to the retailer. An undue
profit must be taken by middlemen
distributors on the eggs of good qula-
ity in order to overcome their losses
on the poor quality. Often much of
the poor quality product reaches the
consumer through unscrupulous or in-

(auatity and value.
:

from a flat price basis of selling eggs,
they are many times overbalanced by
the advantages of a quality or graded
basis of selling.

A Concluding Statement.

The producer of good-quality eggs
should be vitally interested in aiding
to carry through to success a National
program of egg standardization. Na-
tional egg standardization should
reach from market or consumer clear
back to the producer for the producer
to profit from it. The producer should
be taught and he should have a
knowledge of National egg grades, not
only that he may market his eggs in-
telligently on a graded basis but that
he may understand what is required in
eggs of good quality and may employ
proper methods of production and may
give ‘his eggs such care that when he
sells them they will be of that grade
or quality which commands the high-
est market price.

The task of “putting over’ such a
program is a big one. But it is worth
doing—difficult though it may be—for
the egg marketing system of to-day so
far as it relates to the farmer is but
little improved over what it was ten,
twenty or thirty years ago. The egg
and poultry industry require improve-
ment. The producer of high quality
eggs demands a better price. The con-
suming public is entitled to more and
better eggs. A national program of
egg standardization successfully put
over with producers, country buyers,
carlot egg shippers, terminal market
wholesalers, jobbers and retailers, will
begin with the producer and country
egg buyer. And here is a real oppor-
tunity for service by the county agent
and all educational agencies interested
in better egg marketing, and the ob-
taining for the producer of a better
price for ‘his eggs.

Brief Digest of the More Important
Facts.

1. Egg standardization is a very
important subject to the egg industry.

2. National standardization of eggs
is preferable to regional, state or local
standardization.

?

 

3. Standardization consists of the
establishment of “quality
and “grade classes.”

standards”

4. An egg standardization program
at first must be largely educational and
include all agencies in marketing chan-
nel from producer to consumer.

5. The Federal Government can be
of great assistance to all educational
agencies in “putting across’ an egg
standardization program and in estab-
lishing inspection services at shipping
points and in terminal markets.

6. The state agricultural extension
departments and the county agents
can do a most useful and valuable
work in egg standardization in educat-
ing producers, country buyers and
others to apply and use National
Standards and Grades for eggs.

7. Egg candling and grading school
for the benefit of employes in country
egg packing plants would be most
valuable.

10. Standardization would increase
egg consumption and permit further
profitable expansion of egg industry.

 

The true measure of a man is not
his income but his output.

 

Moseley Brothers

GRAND RAPIDS, MICH.

Jobbers of Farm Produce

 

 

 

Made and Guaranteed by
THE BEST FOOD, INC.
Who make the Famous Nucoa.

We have a real live sales propo-
sition that will put GOLD MEDAL
over BIG.

Write us or see our Salesmen.

I. VAN WESTENBRUGGE

DISTRIBUTOR

Grand Rapids Muskegon

 

 

You Make
Satisfied Customers

when you sell

‘““SUNSHINE”’
FLOUR

Blended For Family Use

The Quality is Standard and the
Price Reasonable

 

Genuine Buckwheat Flour
Graham and Corn Meal

 

J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN

 

 

 

Watson-Higgins Milling Co.

GRAND RAPIDS, MICH.

NEW PERFECTION
The best all purpose flour.

RED ARROW
The best bread flour.

Look for the Perfection label on
Pancake flour, Graham flour, Gran-
ulated meal, Buckwheat flour and
Poultry feeds.

Western Michigan’s Largest Feed
Distributors,

 

 

 

 

 

Now in Season

 

California Imperial
Valley Cantaloupes

American Beauty Brand

SOLD BY

The VINKEMULDER CO.

 

 

 

 

 

Chocolates

Package Goods of
Paramount Quality
and
Artistic Design

 

 

 

 

THERE IS MONEY
FOR YOU IN

 

5c. and 10c. Bars.

TRY
iene 10c
| as 5c
CHOC LOGS __-_-_- 5c

STRAUB CANDY COMPANY
Traverse City, Mich.
407 North Hamilton St., Saginaw, W.S.

 

 

 

 

tema en

   

ASEAN ESA EIEIO Ra Be AOR
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AWW

  
 
 
  

   
    
  

STOVES 4»> HARDWARE

mz WLR al
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tame

 

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Michigan Retail Hardware Association.
President—A. J. Rankin, Shelby.
Vice President—Scott Kendrick, Flint.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

The Various Stages of Paint Sales-
manship.
Written for the Tradesman.

While right now is a sort of slack
time between the spring paint cam-
paign and the fall trade, there is never
a season when it is not timely and
profitable for the wide-awake salesman
‘o consider improved methods of sell-
ing, or to get a stronger grasp on the
fundan.cntals of paint salesmanship.

To one who has closely watched the
gradual improvement which ‘has come
in paint salesmanship of late years, it
would still seem that a great man7
good salesmen are missing their
strongest arguime:.t

Analyzing the question, it becomes
apparent that the first step in creat-
ing business is to convince the pros-
pective customer that he needs paint
—some kind, any kind.

When that point has been carried,
the salesman can proceed to demon-
strate that the paint he handles is the
very best for the purpose. After the
first step, the second step is compara-
tively easy

This applies, of course, only to cases
where the salesman has to create a de-
mand. When the customer has al-
ready decided to do some painting, the
dealer can devote ‘his whole time to
hammering home arguments to prove
the excellence of his lines.

But, after all, only a small propor-
tion of paint prospects are absolutely
sold on the subject of paint at the
start. With many, the paint idea ex-
ists merely in a_ half-hearted state.
Paint is a good thimg; but painting is
a job that can be postponed—often
from year to’year over a long period.
The paint faith of such prospects 1s
the sort of faith that takes a long time
to crystallize into works.

And there are other paint prospects
who before they come to the point of
purchasing have to undergo the com-
plete process of paint education.

In creating a demand for paint, there
are certain definite stages just as there
are, for instance, in tilling the soil. The
seed cannot be planted before the
ground is broken and prepared.

In selling paint, the crust of the cus-
tomer’s indifference has to be broken
before the salesman can proceed with
the arguments which will clinch the
actual sale.

In convincing a man that he should
buy paint, there are numerous argu-
ments to be used. With different men,
different arguments will be most effec-
tive; but there is no one line of talk
which will appeal to all, rich and poor
stingy and extravagant, alike.

icicece isn RRS ree

The nearest the salesman can get
to a common vulnerable point is the
pocket. Appeal to the customer’s
pocket, show what paint means in
actual dollars and cents, and you are
on a fair road to getting results. But
even here the method of attack must
be differentiated according to the in-
dividual prospect.

At first glance, it probably looks as
though the man who buys paint is
spending money. This is the view the
average customer takes. Painting ap-
peals to him as an expenditure for
which he will undoubtedly get some
returns in the shape of the improved
appearance of his property, but which
is not absolutely necessary and which
(he always has this reservation in
mind) could be left off for another
year.

This is the attitude of the average
customer. He has not given the fun-
damentals of painting a great deal of
thought, and his attitude toward paint-
ing is a perfectly natural one. It de-
volves upon the salesman to put him
right.

Paint is an investment with the
surety of substantial returns. In the
first place, it improves a house to a
very marked degree and increases its
value. The pleasure that the owner
gets from the increased attractiveness
of his home is sufficient return for
his outlay.

If it is a house which he desires to
sell or rent, his chances of doing either
are materially increased. A new coat
of paint enables a man not only to sell
his house more readily, but to realize
a better figure. And of two houses
for rent which are otherwise equal,
that which is newly painted is bound
to get the preference every time.

But the improvement in appearance
is, after all, the least important of the
results. Paint is insurance. It insures
against decay and a too-rapid deprecia-
tion. It protects the woodwork from
the effects of cold, damp and heat. This
is a phase of the paint business which
few customers appreciate as it should
be appreciated; and it is, therefore, one
of the arguments upon which the
salesman should bear most heavily.

Take two houses, one of which is
painted regularly while the other is al-
lowed to go for years without atten-
tion. It is no exaggeration to say that
the former will be in good repair when
the latter is literally falling to pieces.
What is more, the money paid out for
repairs on the first house will be very
much less than the ultimate repair bill
on the other.

It is not difficult to substantiate
these claims. Cases can be found on
almost any street where a certain
house is well looked after while those
on either side go paintless; and to

August 13, 1924

 

Foster, Stevens & Co.
WHOLESALE HARDWARE
Ion

 

 

157-159 Monroe Ave. - 151-161 Louis Ave., N. W.
GRAND - RAPIDS - MICHIGAN

 

 

 

Michigan Hardware Company

100-108 Ellsworth Ave., Comer Oakes
GRAND RAPIDS, MICH.

 

Wholesalers of Shelf Hardware,
Sporting Goods and

FISHING TACKLE

 

 

 

 

Kept awake by rattling windows
KEEP THE COLD, SOOT AND DUST OUT
Install “AMERICAN WINDUSTITB” all-metal
Weather Strips and save on your coal bills, make
your house-cleaning easier, get more comfort from
your heating plant and protect your furnishings
and draperies from the outside dirt, soot and dust.
Storm-proof, Dirt-proof, Leak-proof, Rattle-proof
Made and Installed Only by
AMERICAN METAL WEATHER STRIP CO.
144 Division Ave.. North
Citz. Telephone 51-916 Grand Rapids, Mich.

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes

 

501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN

 

 

 

Motor
Trucks |
‘xd. To Fit Your Business
SALES SERVICE

| ECKBERG AUTO COMPANY

|
810 IONIA AVE. NW.

nite

 

 

 

 

SIDNEY ELEVATORS
Will reduce handling expense and
speed up work—will make money
for you. Easily installed. Plans
and instructions sent with each
elevator. Write stating require-
ments, giving kind of machine and
size of platform wanted, as well
as height. We will quote a money
saving price.

Sidney Elevator Mnfg. Co., Sidney, Ohio

ND
"

BARLOW BROS. Grand Raplds, Mich.
Ask about our way

 

 

@.&

>

August 18, 1924

MICHIGAN TRADESMAN

23

 

look at these houses and the contrast
they present is the surest way to be-
come convinced that paint is a profit-
able investment.

It is not possible to present accurate
figures; but this much is certain. The
man who neglects to paint ‘his prop-
erty makes an immediate saving of a
few dollars but in the end he loses
hundreds. If he could be induced to
look at the matter in this light, his
haste to purchase paint would be noth-
ing short of precipitate; and his re-
turn viSits with paint re-orders would
be both regular and frequent.

The average man does not hesitate
to insure his property; the uninsured
property is the rare exception. He
does not like to pay the money; but
he is convinced that it is a necessary
and wise precaution; and the thought
that he can postpone insuring for a
year or two never enters his head.

If he could only be just as firmly
convinced that paint is valuable insur-
ance, there would be benefit all around.
More paint would be sold, and there
would be less ultimate irreparable
property depreciation.

It should not be a difficult proposi-
tion to convince the property owner
that in buying paint he would be put-
ting money in his own pocket as well
as in the dealer’s cash register. The
facts are there, and they cannot be
disputed.

To hark back to our beginning, this
is the first stage of salesmanship in
creating a demand for paint. The
prospect must be convinced that ‘he
needs paint, and that it will pay him
to invest in paint.

The next step is to show him that
he should buy good paint. Here the
same arguments will apply.

The best paint will do the best work
and last longest. Therefore, it -will
put more money in the pocket of the
purchaser; give ‘him greater insurance
value for his outlay.

Even if the higher cost of the qual-
ity paint represents the same outlay,
for paint, for a given number of years,
there is a saving in the fact that he
does not have to paint so often.

If the salesman convinces his pros-
pect on the first point, that paint will
not merely save ‘him money but make
him money, it is possible, may, quite
easy, to convince him that good paint
will pay him better.

There is one point to be remember-
ed. The salesman who out to
talk paint results must be prepared
to talk quality paint. By selling a
poor grade of paint, he would pave
the way for the refutation of his argu-
ments. The paint would fail to do
what he declared it would, and the
store would lose, not only the im-
mediate customer, but probably a good
many more.

The third stage of paint salesman-
ship is to talk the line of paint that
the salesman carries.

Some dealers reverse the order of
things by talking good quality paint
or their particular brand of paint to
the customers before the latter have
been convinced that they need or want
paint at all. This mode of procedure
is neither logical nor effective. Proper
paint education may take more time;
but it lays a firm foundation, not
merely for the immediate sale, but for
future business. Victor Lauriston,

sets

Proceedings of St. Joseph Bankruptcy

Court.

St. Joseph, Aug. 1—In the matter of
Nicholas Jouras, doing business as the
Central Candy Co., bankrupt, of Kala-
mazoo, the final meeting of creditors was
held at the referee’s office, and the trus-

tee’s final report and account, showing
total receipts of $965.78, and disburse-
ments of $155.24, balance on hand of

$810.54, were approved and allowed. The
trustee’s report of exempted property,
allowing the bankrupt the sum of $157.90
in lieu of his specific property exemp-
tions, was confirmed, and the trustee was
directed to pay the same to the bank-
rupt. <A final dividend of 10.8 per cent.
was declared and ordered paid within
ten days. The final dividend list of
creditors was filed. The final adminis-
tration expenses were ordered paid and
the final order of distribution entered.
The trustee was authorized not to in-
terpose objections to the bankrupt’s dis-

charge. Creditors having been directed
to show cause why a certificate should

not be made recommending the bank-
rupt’s discharge, and no cause having
been shown, it was determined that such
favorable certificate be made. The meet-
ing was adjourned without day.

In the matter of Pauline Hand, doing
business as the Little Green Tea Pot,
bankrupt, of Kalamazoo, no cause to the
contrary being shown and no creditor re-
questing a truste be appointed, an order
was entered by the referee closing the
estate, and recommending the discharge
of the bankrupt. The record book and
files were returned to the clerk’s office.

In the matter of Cora Speyer, bank-
rupt, of Kalamazoo, doing business as
the Bandbox, the trustee filed his sup-
plemental final report and account, show-
ing the distribution of all the funds of
the bankrupt estate, whereupon orders
were entered closing the estate and
recommending the bankrupt’s discharge.
All records and files were returned to the
clerk's office.

In the matter of Walter C.
Ernest Stanard and the
chants Bank of Jones,
bankrupt, the trustee was directed to
file his final report and account, within
the next thirty days for the purpose of

Jones,
Farmers & Mer-
a co-partnership,

calling a final meeting of creditors, the
declaration and payment of a final divi-

dend and the payment of administration
expenses.

In the matter of the
Supply Co., a corporation,
Kalamazoo, Trustee Kennedy filed his
supplemental final report and account,
with request that the estate be closed
and he be discharged as trustee. It ap-
pearing that all funds were disbursed, or-
ders were made by the referee closing
the estate and recommending that the
bankrupt be granted its discharge.

Aug. 2. In the matter of Elmer David-
son, bankrupt, of Kalamazoo, an order
was made by the referee calling the first
meeting of creditors at the latter place
on August 12, for the purpose of proving
claims. the election of a trustee, the ex-
amination of the bankrupt and the trans-
action of such other business as may
properly come before the meeting.

Aug. 4. In the matter of Joseph Schen-
sul and Birt Kitchen. doing business as
the College Inn, a co-partnership, bank-
rupt. of Kalamazoo, the trustee filed his
supplemental final report, showing all
funds have been disbursed in the individ-
ual estates, also the co-partnership es-
tate, with request that he be discharged
as trustee, and his bond cancelled. Pend-
ing the return of the cancelled vouchers,
no action was taken on the report.

Aug. 5. In the matter of the Michigan
Fruit Packing Corporation, bankrupt, of
3angor, the adjourned first meeting of
creditors was held at the referee’s office,

Smith Tire &
bankrupt, of

and Fred D. Bryant, of Grand Rapids.
was re-elected trustee, his bond being
fixed at %1,000. Clifton Charles, Abram
L. Robbins and Charles EF. Cross, of Ban-
gor, were appointed appraisers. The ex-
amination of the officers of the bank-

rupt were continued for a period of three
weeks, pending the hearing upon the re-
ceiver’s claim to be heard before the dis-
trict judge, relative to certain property.
The trustee upon his qualification and
the inventory and repart of appraisers
being filed was directed to sell the per-
sonal property of the bankrupt estate.
Aue. 6. Im the
Motor Sales Co.,

matter of the Suverior
a corporation, bankrupt,

of St. Joseph, the referee entered an
order denying the claim of Emil Schad-
ler to priority of payment over other
ereditors upon judgment taken against

the bankrupt ten days rrior to the bank-
ruptey, and upon which certain funds
depositel to the credit of the bankrupt,
in the Union Banking Company, had been
garnisheed. The Union Banking Com-
pany was directed to release to the trus-
tee the funds garnisheed.

In the matter of the Michigan Fruit
Packing Corporation, the trustee filed his
bond, which was approved by the referee
whereupon he was directed to proceed

with the inventory and appraisement of
the assets.
Aug. 7. Ernest Owen, of Kalamazoo,

earner and formerly engaged in
in Paw Paw township, Van
filed a voluntary petition
and was adjudged bankrupt. The matter
was referred to Referee Banyon. The
schedules of the bankrupt disclose no
assets aver and above his statutory ex-

a wage
farming
Buren county,

emptions and the following are listed as
creditors:

Wolverine Barrel Co., Bangor ____$441.00
Fruit Growers Exchange, Bangor 164.05
Albert Squire, Paw Paw _-_ 19.00

Lawrence Co-operative Association,

 

 

WOR CG oo : 55.00
Fruit Growers Package Co., Paw

Paw 2 ea ee ae
H. C. Waters, Paw Paw 200.00
Paw Paw Ice & Fuel Co., Paw Paw 7.76
Dell Rich, Paw Paw _ oe f
Arthur Wakeman, Bangor __...... 56.17
Standard Oil Co., Grand Rapids __ 361.85
EK. J. Merrifield, Bloomingdale 35.00
Henry Pompey, Paw Paw  _-- . 20.00

John W. Free Lumber Co., Paw
Paw cone 4600
21

Warren Wicket, Bloomingdale ____ 00
Bangor Produce Co., Bangor ____ 45.00
James Marcelletti, Paw Paw —___. 400.00
Theadore Kristoff, Kalamazoo ____ 1,200.00
=. Ef. Abrams, Paw Paw _.._._.. 230.00
Prank Conners, Paw Paw __..._.- 5.00
Co-operative Ass'n., Paw Paw _ 400.00
Dr. J. E. Gilkey, Paw Paw ome SOOO
Michigan Mutual Hail Insurance

Co., Lansing : 30.00

Hanselman Candy Co., Kalamazoo 30.00
W. A. Weatherwax, Paw Paw  ___ 300.00

Claude Snow, Paw Paw eet 100.00
Peoples State Bank, Bloomingdale 74.00
First National Bank, Paw Paw  __ 300.00
Home State Bank, Lawrence 80.00
Smith-Bosch, Paw Paw. —..-...... 31.07
O’Grady Bros., Paw Paw __- 40.00
Shielby & Son, Paw Paw 25.00
Frank Thompson, Lawrence 55.00

$4,978.89
Request has been made for the deposit
of costs to pay the actual expenses of
the referee's office, and upon receipt of
the same, the first meeting of creditors
will be called to meet at Kalamazoo.
Aug. 8. In the matter of Isaac Gold-
man, bankrupt, of Kalamazoo, the ad-
journed first meeting of creditors was
held at the referee's office. The trustee’s
first report and account, showing total
receipts of $2,835 and no disbursements
was considered and approved and allow-
ed. Upon recommendation of the trustee
a first dividend of 20 per cent. was de-
clared and ordered paid within ten days.
The first dividend list of creditors was
filed. Administration expenses were or-
dered paid to date and the first order of
Cistribution entered, whereupon the meet-
ing was adjourned for three months.

Aug. 8. In the matter of Nathan
Cooperman, bankrupt, of Dowagiac, the
bankrupt filed petition to be allowed the
sum of $250 cash in lieu of his specifie
property exemptions from the funds re-
ceived by the trustee at the suit brought
against George Little. The referee made
an order for a special hearing upon the
petition at his office August 14, and the
bankrupt was directed to show cause
why the petition should not be denied, for

reason of no claims having been made

for any exemptions in the original peti-

tion and schedules filed.
>

One of the World’s Heroics.

If we work upon marble, it will per-
ish; if we work upon brass, time will
efface it; if we rear temples, they will
crumble into dust; but if we work
upon immortal souls, if we imbue them
with immortal principles, with the just
fear of God and love of fellowmen,
we engrave on those tablets something
which will brighten all eternity.

Tl
INVESTIGATORS

Private Investigations car-
ried on by skillful operators.
This is the only local con-
cern with membership In the
International Secret Service
Association.

Day, Citz. 68224 or Bell M800
Nights, Citz. 62280 or 63081

National Detective Bureau
Headquarters |

 

333-4-5 Houseman Bldg.

 

The Banker Fainted.

A woman went to the bank
asked for a new check book.
lost the one you gave me yesterday,”
she said. “But it doesn’t matter. |
took the precaution of signing all the
I got it-
course, it won't be any use to anyone
else.

and
“T’ve

checks as soon as -so, of

 

Signs of the Times
Are

Electric Signs

Progressive merchants and man-
ufacturers now realize the value
of Electric Advertising.

We
prices
asking.

furnish you with sketches,
and operating cost for the

 

THE POWER CO.
Bell M 797 Citizens 4261

 

 

Henry Smith Floral Co., Inc.

52 Monroe Ave.
GRAND RAPIDS, MICHIGAN

PHONES: Citizens 65173, Bell Main 173

 

 

 

 

REFRIGERATORS

for ALL PURPOSES

Send for Catalogue

No. 95 for Residences

No. 53 for Hotels, Clubs,
Hospitals. Etc.

No. 72 -r Crocery Stores
No. $i for Meat Markets
No. 75 for lorist Shops

McCRAY REFRIGERATOR CO.

2444 Lake St., Kendallville, ina.

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

Brick is Everlasting

 

Grande Brick Co., Grand
Rap‘ds
Saginaw Brick Co., Saginaw

Jackson-Lansing Brick Co.,

Rives Junction.

 

 

 

USED SHOW CASES

For the first time since the war we have a good
supply of used show cases. Look them over.

GRAND RAPIDS STORE FIXTURE CO.
7 lonia Ave., N.

 

 

 

“cee” a eau apnea ite

 

24

August 13, 1924

 

 

 

 

 

=
=
-—
—_ _
=

COMMERCIAL TRAVELEE:

»)) :

=
—
-
=
2

MWUnteasg
VWs VENA

AWD
‘) SVN

 

 

 

 

 

 

 

NOT AN EXPENSE ITEM.

 

Freight Should Not Be Considered
in Figuring Costs.

Written for the Tradesman.

B. Balchowsky & Sons, “Retailers of
Everything,” Frankfort, Illinois, write
thus:

“In a recent analysis of a business
statement in the Tradesman, you write,
‘We would like to know by what
process of reasoning the items of
freight, cartage and express are Car-
ried into the expense account.’ What
we wish to know is, how else shall it
be considered? Freight, etc., is an
expense as well as a telegram or post-
age stamp, and if we were selling one
item only or such items that the car-
rying charge could be figured in, then
you could add the freight to the cost
and thereby have a delivered cost.
But when you buy a mixed bill, how
can it be so added We would like to
hear more about this matter.”

I might almost answer this question
with another one: Do you not figure
a delivered cost when you price mer-
chandise? If you do, how do you
arrive at such figure on mixed lots?
And if you do this and have a process
of arriving at such a figure as you feel
practically approximates the facts, how
can you then put the transportation
cost into expense, seeing you have al-
ready absorbed it directly into cost?

In the simplest business, accounting
is carried on only to keep records in
case of fire: for a man who deals in
carloads of feed, say, and nothing else,
can put every expense directly on his
merchandise and thus recover it with-
out any accounting whatever. So, al-
so, in Balchowsky’s case where single
items arrive, like a case of men’s
socks of one grade. Here the freight
can be—and is it not actually ?—added
to the invoice cost to get laid in cost.

But in any intricate business, like
retailing, especially “of everything,”
many items cannot be set against
specific merchandise. So accounting
puts such items into expense, replace-
ment and repairs, wages and_ other
subdivisions. These items are es-
timated at the beginning of each busi-

ness period on the basis of experiences
p :

with the last period and these are cor-
rected again at the end of the succeed-
ing period. This process is followed
for the very reason that these items
cannot be charged directly to specific
articles of merchandise. These must
always be more or less exact estimates
in the nature of things.

But nobody puts into general ex-
pense anything which can be put into
a definite department of expense, and
no wise merchant runs anything into
the indefinite department of expense

 

 

which can be put definitely against
specific merchandise. The entire ob-
ject is to recover all items of cost as
directly and immediately as possible:
and transportation always can be so
recovered.

Specifically to handle Mr. Balchow-
sky’s question about mixed lots:

These can only be handled on a per-
centage basis, except as experience
helps us be more exact. Given, say, a
case of assorted items—notions, per-
haps—consisting of fifty articles and
classifications of anything from hair
nets to common pins, valued at $97.50
with a freight bill of $18.50 and cart-
age of $1.25. Here you have a charge
so near to 20 per cent.—the smallest
fraction over, in fact—that we may
consider 20 per cent. as amply accur-
ate. But if the transportation hap-
pened to be very little more, the sane
thing would be to add 21 per cent. to
each cost.

That is the simple, logical way to
handle the transportation cost on a
mixed lot. It has the advantage of
being the practice followed by the
biggest “sellers of everything,” the de-
partment stores.

b:4 it is not well to stop at that
system any longer than it cannot be
avoiled. It is most dcsirable to know
txacly what cata thing costs, ia 1 10
ready to sel! in »ormal and abnormal
circumstances.

Hor <s ample, in that si xed case may
de two dozen m:n's suspenders, pot
iu te fill out your stock where it is
thin on one numbe-. Vhe mixed cis¢
naiy come first clit, Lecause 1uxed,
wheveas suspenders aleve may traye:
under third class. It ‘s well, i this
case to consider whether such an ex-
cess should be charged to the svs-
pender cost, or spread around among
the notions. Sometimes it is properly
felt that a certain line or two “can
stand” a bit extra cost; but it is al-
ways well not to play with costs, even
with your eyes open, for another time
is coming when such figures may be
very wide of the facts.

Or let us assume that ten dozen of
suspenders were included in this or-
der to make weight so the notions
should not have to carry excessive
charges. In this case, it is perfectly
proper to charge only normal rates
against the suspenders and let all ex-
cess rest on the notions—spread out
in a percentage charge as detailed
above.

Finally, there are rare circumstances
in which freight or express is an ex-
pense item. That is detailed fully in
the last chapter of Paul Findlay’s
Book for Grocers, where the story is
told fully. Incidentally much more of
this question is covered there. But,
briefly, if the item that comes in under

 

TH
Salle
Bh La

To Chicago

8:05 P. M. Daily
Grand Rapids Time

From Chicago

7:45 P. M. Daily. Chicago Time

FARE $4.20

Boat Train Leaves Grand Haven
Electric Station 8:05 P. M.

1 Block East of Hotel Pantlind
Route Your Freight Shipments

THE GOODRICH way

“Operating Steamships Every Day in
the Year,” and

Grand Haven, Muskegon
Electric Ry.

OVER NIGHT SERVICE

City Ticket Office
Corner Pearl and Ottawa
With Consolidated Railroad Ticket

Offices
Citz. Phone 64509, Bell Phone M. 554
W. S. NIXON,
General Agent Freight and Passenger
Department
Electric Railway Station
One Block East of Campau Square
Phones Citz. 65671, Bell Main 671
L. A. GOODRICH,
- Traffic Mgr.

 

 

 

CODY HOTEL

GRAND RAPIDS

: $1.50 up without bath
RATES § {35:29 up With bath

CAFETERIA IN CONNECTION

 

   

MERTENS

We eS Oe od ST
One half block
OF. the Union i.
GRAND RAPIDS NICH

 

COUNTER SALES BOOKS

: Size of slip torn out
i 5 334x5% inches to fit
Account Registers.
25000 White Originals

carbonized back.
25000 Yel. Duplicates.
Your business card
printed on face of
original and publicate
and advertisement on
back of duplicate as
desired. 500 Books
for $15.00 f.o.b. our
factory. We special-
ize on Duplicate and
Triplicate Books of
all kinds. Let us
quote .vou.

BATTLE CREEK
SALES BOOK CO.
Battle Creek, Mich.

Hotel
Whitcomb

Mineral Baths

THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN

Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.

J. T. Townsend, Mgr.

ST. JOSEPH MICHIGAN

 

 

OCCIDENTAL HOTEL

FIRE PROOF
CENTRALLY LOCATED

Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon co: Michigan

 

 

HOTEL KERNS
Largest Hotel in Lansing

300 Rooms With or Without Bath
Popular Priced Cafteria in Connection
Rates $1.50 up

E. S. RICHARDSON, Proprietor

 

 

INDIA TIRES

HUDSON TIRE COMPANY
Distributors

16 North Commerce Avenue
Phone 67751 GRAND RAPIDS, MICH.

 

 

The Durant Hotel

Flint’s New Million and Half
Dollar Hotel.

300 Rooms 300 Baths

Under the direction of the
United Hotels Company

HARRY R. PRICE, Manager

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

Lansing’s New Fire Proof

HOTEL ROOSEVELT

Opposite North Side State Capitol
on Seymour Avenue
250 Outside Rooms, Rates $1.50 up,
with Bath $2.50 up.
Cafeteria in Connection.

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

 

Western Hotel

BIG RAPIDS, MICH.

Hot and cold running water in
all rooms. Several rooms with
bath. All rooms well heated and
well ventilated.

A good place to stop.

American plan.
able.

WILL F. JENKINS, Manager.

 

Rates reason-

 

 

 

&

 

 

 

August 13, 1924

MICHIGAN TRADESMAN

25

 

unusual charges is brought in not
merely for its own sake but for the
sake of the business as a whole, then
the excess charges must be set against
either expense or advertising.

For instance, suppose you have one
line of socks which are so closely re-
lated to your business as to be a
staple in constant demand, and you
run short of that item. Perhaps the
sock business might survive by’ itself
if you were to be out for a few days;
but the entire business might suffer
thereby. So, to protect your entire
business, you order five cases, one to
come express. In this case you will
charge freight only against cost of
the socks, freight being the normal
charge. You will charge the excess to
expense, to spread it on the entire
business, or to advertising, depending
on the special circumstances.

But in any event, however you may
modify it in special circumstances,
transportation of all kinds to get goods
in your store, ready to sell, is part of
direct cost and is to be ascertained
and so charged.

As I have mentioned my book, I
have ancther thing to mention. I sent
out a return postal offering to a list
of names I have and the first edition
was exhausted in three weeks. But
one return card came from St. Louis
with the notation penciled across its
face: “Not interested,” but’ unsigned.
By some mishap, another card was
sent to that address, for again the re-
turn card came back the same way,
same notation, same absence of signa-
ture.

Now, it is not likely that the man
who returned that card will see what
1 now write; but, I should like him to
kiow that I should feel very much
distressed and quite embarrassed to
think he had my book. I should not
wish such a man to have it. I do not
want his money for it and if it came
—and I knew it—I should decline to
fill the crder.

Neither do I expect to obtain his
name by thus writing, although that
‘s what I am after, for I should like
to obliterate it from all my lists. But
I probably shall not know it, he quite
evidently. being ashamed of it, unless
by some accident. I wish I might find
out who he is so that I may 2a0t send
him anything more.

Not every one to whom I sent the
card ordered the book. I did not ex-
pect any such thing. Many have never
sent back the return card. Others
have been courteous enough to return
it and state that they do not want it.
Many—wonderfully gratifying, these!
—have written that they already have
the book, that it is great stuff, and that
it is worth many times its price.

So things work out rather well on
the average. The world is pretty good
io live in, even if there are yet in it
a few with such microscopic souls as
must be that of the man whose name
I wish to get rid of!

Paul Findlay.
—_+++___
Thoughtful.

“I see this woman of fifty, who
married a boy of seventeen, has just
had a baby.”

“She probably wanted someone to
play with her husband.”

22? >____
Keep your head and it will keep you.

An Example For Other Hotels To
Follow.

Under the present regime the
Tradesman has nothing but praise for
the Hotel Chippewa, Manistee. Man-
ager Nelson is proving to be most re-
markably efficient. Under his super-
vision the housekeeping is excellent
and the food and service are in ad-
vance of any hotel in Michigan, con-
sidering the price. Mr. Nelson is
serving evening dinners for 75 cents
which eclipse the evening menus of
many hotels which charge $1, $1.25
and $1.50. Mr. Nelson insists that he
is making money for his hotel on
these dinners and exhibits the certified
report of an expert accountant to
sustain his claim. If he can do this,
other landlords should make a pil-
grimage to Manistee and sit at Mr.
Nelson’s feet until they have learned
to do likewise. The Tradesman here-
with reproduces two dinner menus—
one on Sunday and one on a week day
—in support of our claim that the
Hotel Chippewa is in a class by itself:

Special Sunday Dinner.

Cream of Tomato Soup, Island Float
Chippewa Garden Young Onions
Chilled Kalamazoo Celery Hearts
Roast Spring Chicken a la Stanley with
Pensylvania Dressing

Virginia Ham, Currant Jelly
Prime Native Rib Roast of Beef, au jus
Roast Leg of Veal, Shire Sauce
Chippewa Garden Head Lettuce,
Thousand Island Dressing
Baked New Potatoes, Steamed Potatoes
New Potatoes, Parsley Butter
Fancy Sweet Peas
Chippewa Buttered Beets
Hot Parker House Rolls
Fresh Cherry Pie
Ice Cream and Cake
New England Plum Pudding

Raspberry Shortcake, Whipped Cream
Coffee Postum Milk
Green or Black Tea, Iced Tea

We specialize daily in fresh fruits and
vegetables from Chippewa gardens.

Dinner Aug. 12.
Cream of Corn Soup
Sweet Relish
Broiled Lake Trout, Lemon Butter
Roast Leg of Pork with Pan Gravy
Grilled Veal Chops, Tomato Sauce
Baked Ham, Fresh Garden Spinach
Beef Stew with Vegetables.
Head Lettuce Salad
New Potatoes, Parsley Butter
Escalloped
Succotash
Hot Tea Biscuits
Raspberry Pie
Ice Cream, Home Made Cookies

Potatoes

Coffee Postum
Green or Black Tea, Iced Tea
——— ++ >
Battle Creek-Kalamazoo Outing at
Goguac Lake.
Kalamazoo, Aug. 12—Kalamazoo
Council, No. 56, and Battle Creek

Council, United Commercial Travelers,
will hold their annual joint picnic at
Goguac Lake, Battle Creek, Saturday,
Aug. 16. The outing will be an all-
day affair and all members and their
families and friends are invited. Trans-
portation will be provided all who have
no machines. The principal feature of
the picnic program will be the ball
game ‘between the Battle Creek and
Kalamazoo councils. Much rivalry
exists between the two Councils over
the ball game honors and each year
this contest claims the center of atten-
tion. A program of athletic contests
will be presented during the day. A
basket dinner will be served at noon.
There will be entertainment for the

. kiddies.

—_2-+___
Gabby Gleanings From Grand Rapids.
Grand Rapids, Aug. 12—Harry M.
Royal, chairman of the Publicity Com-
mittee of the Michigan Canners As-
sociation, is touring Michigan and
Ohio, calling on canners and those in-
terested in the canning industry. On
his return to his home in Shelby he
will begin a series of articles for pub-
lication in the Tradesman on the sub-

ject of Michigan canned goods.
John H. Hoffman, who failed in the
restaurant business at Holland and
Grand Rapids after suing the Trades-

man for $25,000 damages for alleged
libel, is now cooking in a small restau-
rant in Milwaukee. The suit against
the Tradesman was allowed to go by
default.

Byron S. Davenport (Judson Gro-
cer Company) started out on the road
again this week. He is not as hand-
some as he was before he had an in-
terview with a blazing gasoline stove,
but time will probably restore his good
looks and his contagious smile. It is
now conceded that if Byron had not
had his spectacles on he would have
been totally blinded.

The spectacular rise in the exchange
value of the pound sterling is a sign
of the times, the not unnatural result
of the progress toward a European
settlement made at the London con-
ference. The cheapness of money in
New York also has a tendency to push
the pound up. And now that the Fed-
eral Reserve rediscount rate has been
lowered to 3 per cent., making it the
lowest bank rate in the world, more
dollars will go to London to earn
more. The possibility of the pound
reaching parity, which means an ad-
ditional rise of thirty-odd cents, is still
remote, and many British financiers
and economists view it with alarm.
But, with Germany about to put. its
Currency upon a pure gold _ basis
through the working of the Dawes
program, it is difficult to see how the
British can afford to keep the pound
at a depreciated value, for German
gold marks would have an enormous
commercial advantage over the paper
pound. There is some indication that
the sounder economists in England
have seen this point, and it would not
be surprising if the government has
actually started a movement to push
sterling to parity.

The world cannot afford to be un-
informed about conditions in Russia
and the aims and methods of the
soviet government. The Russia of
twenty or thirty years hence will, bar-

ring an unforeseen territorial break-up,
be one of the most powerful nations of
the earth; and even though what we
know as Bolshevism gives place to
something different and more normal,
the machinery that is being built up
in Moscow to-day will probably fall
into the hands of the succeeding re-
gime and be put to use. The idea of
world revolution may in time turn into
one of world imperialism; the govern-
may become reactionary and
nationalistic. But no change in view-
point will alter the fact that Russia
will be a powerful foe in the inter-
national arena. This situation must be
takeni by the rest of the world as a
basis to work out a modus vivendi with
the Russia of the future. For, un-

ment

fortunately that Russia cannot be
eliminated by ignoring it.
————_+-2____

When you're a candidate you are
expected to do all sorts of things that
are out of the ordinary, such as riding
in the cab of the locomotive that has
drawn your train from place to place.
Mr. Davis has already been photo-
grapahed “at the throttle” of an electric
engine in Long Island, a feat which
did not involve overalls, or gloves to
protect his hands from heated and
grimy levers. This is only the begin-
ning of the “stunts” he will be com-
pelled to “pull off.’ Just how that
sort of thing is expected to influence
voters is not fully explained. Mr.
Roosevelt used to shake hands with
the locomotive engineer every time he
arrived at his destination after a train
journey. Maybe this accounts for the
unwillingness of the rail brotherhoods
to take sides for or against the candi-
dates.

+>

“Carry yourself with a_ self-con-
confident air, an air of self-assurance,
and you will not only inspire others
with a belief in your strength, but you
will come to believe in it yourself.”

 

European Plan
150 Outside Rooms
$1.50 and up a

HOTEL CHIPPEWA

New Hotel with all Modern Conveniences—Elevator, Etc.

Hot and Cold Running Water and Telephone in every Room
60 Rooms with Bath $2.50 and $3.00

HENRY M. NELSON
Manager

MANISTEE, MICH.

Dining Room Service

 

 

400 Rooms—400 Baths

MORTON HOTEL

When in Grand Rapids you are cordially invited to Visit, Dine or Dance in

this new and Beautiful Center of Hospitality.

At Rates from $2.50
W. C. KEELEY, Managing Director.

Menvs in English

 

 

 

The Center of Social and Business Activities

THE PANTLIND HOTEL

Everything that a Modern Hotel should be.
Rooms $2.00 and up.

 

With Bath $2.50 and up.

 

 

 

Excellent Cuisine
Turkish Baths

WHEN IN KALAMAZOO

Stop at the

American Rotel

Headquarters for all Civic Clubs

Luxurious Rooms
ERNEST McLEAN, Mgr.

 

Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away

 

 

HOTEL BROWNING

GRAND RAPIDS

150 Fireproof
Rooms

Rooms, duplex bath, $2
Private Bath, $2.50, $3
Never higher

 

 

 

 

 

 

26 ™

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

COUNTRY DRUG STORE.

 

Fertile Field Which Awaits the Phar-
macist.

Keen and clever competition in the
city has caused many of us to cast a
longing glance to the store we saw
last summer near a pleasant village
green, Not so far away we could view
the old pump which in former days we
laughed about and next door near the
apothecary shop that caught our eye
we saw one fat, some lean and lanky
farm hands sitting on cracker barrels
and soap boxes awaiting the coming
of the mail. They were chewing.
Gum, rye straws, and now and then
the old plug of best Kentucky strap-
leaf was passed around. We happen-
ed to need a tube of tooth paste and
paid just twice as much for it in that
town as we sold it for in the city. That
is what cause the little “think bug”
to flit about in our brain. Gosh, here
was a fellow whose profits were rich.
Such a store must be a little gold
mine. And, how we could fix it up.
Look at the moss and spider webs
in his windows, some different from
our city show fronts. See that box
of moth balls in the candy case. How
could anyone buy such flavored sweets?
A customer who bought a bag of pep-
permints fished a moth ball out and
tossed it back across the counter just
as if nothing had happened. Wonder
if it would have made any difference
had he taken a bite of it, or presented
it to his best girl? What a chance to
educate these people to a real city
store. I have been thinking, shall I
Moth balls and bonbons are
separate and distinct merchandise we
were taught.

buy?

Druggists are not the only class in
the cities who may be casting longing
glances toward the land and pine
trees. . Plenty of others do. Many
have already located rurally. Wo will
sell them the merchandise they have
been used to find at drug stores? It
will have to be the druggist with a
city training or knowledge of city
methods. He will be the one that
diverts this business from the mail
order department of the city depart-
ment store to the home town mer-
chants. The country needs the city
druggist and it -is certain sure the city
druggist wearied with competition and
cut prices needs the country. It
wouldn’t be proper to state in this
article that he needs the air, that is
much too slangy, but its just what he
does need. I need it and all of us do.

If one has not found the right spot
suiting exactly his wishes and require-
ments he should be careful when he
does decide not to select a town too

 

near a large city. There are many ad-
vantages to such a place it appears at
a first glance, but the disadvantages
are greater, one finds out later. In the
suburban district towns one will find
all the disadvantages of the city cut
prices multiplied with the fewer cus-
tomers feature of the small town.
Either get out of the city, away out,
or stay in. Every piece of merchan-
dise a certain ten miles out druggist
tacks a price card on he hears the
worst lament of his life time. He is
told what a robber everyone says he
is and always his customer taunts,
“Why I can buy it for half that in the
city.’ Should he place his price at
exactly cost or below the jobber’s
figure, still it would be the same argu-
ment. “You want twice as much as
the Big Town merchants charge for
it.’ Druggists cannot make up cut
price losses by rapid turnover methods
for in these towns nothing is rapid,
not even the hourly street car. The
only big rush is when tired papa re-
turns from his days work in the city
with the family wants for the next
day under his arm purchased at cut
prices in town.

Thinking of locating in the country?
Ask your jobber and his representa-
tive to watch out for something for
you. No one is better fitted to locate
a live one.

Of course there are brokers in drug
stores too and they usually have some
good ones to show. The tried and true
methods of finding a well paying city
store, such as counting the passing
multitude and number of physicians in
the neighborhood does not apply to
the good country location. The best
business in a certain Hudson River
town is done by a druggist consider-
ably out of the busy part. He gets
his big trade by working his telephone.
Such ideas as often come into one’s
mind can always be worked out where
everyone knows you. One wouldn’t
get very far if he depended upon his
telephone to bring him the greater
share of his business in Grand Rapids.

The more forsaken and dead the
country town location may seem when
we first look it over, the better propo-
sition it may turn out to be when stim-
ulated with the wits and ambition of
the druggist from the city. There are
few stores in country towns that look
like much at a glance. It is the get-
ting down and mining them deep that
brings out the best profits. It takes
imagination I know, but you will agree
that imagination pulls money out
of many unexpected places. Ask the
traveling man where these plums lie
and he will pick one out of his belt
for you. Perhaps it was a dead one
to the fellow who last owned it but

that is neither here nor there to you
or me. Probably the sidewalk in front
of the show windows will have to be
relaid. Perhaps the cellar has not
been cleaned out in fifty years and the
skeleton of one or more former own-
ers will be unearthed there among the
high piled packing cases. What if
the store does handle lamp chimneys,
putty and oil paints? There is money
in selling those things as well as your
city bracelet beads and teddy dolls.

There are those who will say and
many will think that it takes a coun-
tryman to sell drugs in the country
but that is just about as wrong as it
is to say that no country boy can suc-
ceed in the city. As the sturdy farmer
lad green from the farm pushes him-
self ahead in the city so does the city
trained merchandiser get the small
town trade. Do not take the case of
the city fellow who tries to make a
farm pay as the criterion, selling mer-
chandise and keeping a good store has
nothing to do with planting potatoes
and keeping cows. It is true that few
city bred men can make a success of
a farm but wonderful prosperity seems
to crown the efforts of any city fellow
who will try out his Broadway window
trims and “spiffy” soda drinks on the
supposedly sleepy inhabitants of
Pumpkin Hollow or Strawberry Bend.
City methods of merchandising take
in the country just as the seed grows
best in the virgin soil of some forest
land just reclaimed. As soon as the
new shingle goes up over the store
door that awe with which the ruralist
has always regarded his city cousins
trespassing in his village seems to fly.
You are one of them and they are
interested in seeing you. That is one
of the big points in favor of Four
Corners life, you are something and
someone thinks you are. How is it in
the big town? You are something but
it is hard to make anyone believe it,
in fact you often doubt it yourself.
The training of a pharmacist places
the druggist in high esteem in the
smaller community. His rank, like
the lawyer, doctor and professor is
among the educated somebodies. The
re-arrangement you effect in the store,
the new show windows, wall cases and
tile foor will not be regarded with sus-
picion as some have tried to tell you
but with an admiration that goes with
that proudness on the customer’s part
evidenced when says, “That’s some
drug store we have in our town,” or
“E gin’t never see sich nice ice cream
sody in my life.”

In the first place the druggist can
expect to receive plenty of the right
sort of co-operation from the physi-
cians in his part of the country. They
rely upon his abilities and education
and also use plenty of medicines.
There is not so much room for all the
present day fads in healing that blos-
som so luxuriantly in the large cities.
In the country seat or county town,
it js the regular old time drugs and
medicines that are used and not the
laying on of hands. The country
druggist can expect to receive real
prescriptions to fill that will exercise
his dormant pharmaceutical skill; and
will be able to charge and receive a
fair price for the same. Before the

August 18, 1924

doctor starts out on his round of visits
over hill and down dale it is usually
his custom to call upon the local drug-
gist to fill up his medicine cases. Some
cases too, ever see one of them? They
will remind you of a chorus girl’s
wardrobe trunk. The city doctor’s
medicine case brings to my mind a
modern vanity box, which is neither
here nor there with the amount of
proprietary medicine that is sold in
the country towns, at full prices too.

Whether it is the annual distribution
of almanacs or what, in rural districts
the druggist disposes of quantities of
proprietaries for man and beast that
his city brother would deem a fairy
tale. Hank Smith tells Hen Hopkins
that Blood Blossom Bitters are best
for whatever Hen seems to think ails
him from his bald pate or bunion
plaster pasture. It is a matter of hu-
mor and still a condition of statistics
upon the records of Sam Simpin’s vil-
lage department store that the winter
season is the time when some of his
customers try one of each and every
bottle on his shelves and report won-
derful benefit from each one taken,
the last, the best. Patriarchs who have
not taken a pen in hand in twenty
years do so then to describe the won-
derful results they derived from sim-
ply rubbing Sam’s liniment on a
wooden leg. Took the stiffness all
out, they swear, and the assemblage
on soap and cracker barrels nod their
heads in approval.

Having decided that a change is
best, that it is better to be a live wire
druggist in the country than a fish
line druggist in the city do not lose
precious time in getting busy on a
location. In the country grass grows
all the time, so does business. Coun-
try drug stores seldom if ever cut
prices. The usual hours are eight in
the morning until nine at night, no
Sunday work but a slightly longer day
on Saturdays. The requirements for
registered help are not as strict as in
the large cities. Rents are ridiculous-
ly low, this includes the home of sev-
en to ten rooms for wife and family.
It would take the profits of a dozen
city stores to live like a country drug-
gist can afford to do. He has a car
and time for a spin in it in the after-
noon or other quiet part of the day.
He has his garden, his chickens and
plenty of room for flowers or other
hobbies. His kids can play ball with-
out getting run down by some motor
truck. Country people are ever on the
lookout for new things and the new

‘Sines that a city druggist can by his

experience and training get for them
will always meet with their ready ap-
proval and they will buy. The coun-
tryman needs more things that the
druggist has to sell than the cityite.
Not that he is unhealthy and is a seek-
er of much medicine but that his cat-
tle, his horses, his stock, his crops,
his trees of fruit, everything he has is
a ready user of things sold in drug
stores. All the agricultural experi-
ment stations are continually recom-
mending for the farm sprays and solu-
tions which the farmer has to obtain
at the druggist’s. This advertising
costs the apothecary nothing; all he
needs to do is carry the goods in stock

een caae ene

 

 

   

 

 
 

 

 

August 13, 1924 MICHIGAN TRADESMAN 27
and reap the profits. A country drug- red barn paint. If the country drug- WHOLESALE DRUG PRICE CURRENT
gist can carry anything, any line of gist says a tooth paste is good _ his
merchandise and not be called uneth- customer takes his word for it, does Prices quoted are nominal, based on market the day of issue.
ical. If he stocks a line of wall paper, not turn around and say, give me some
for instance, the folks are glad to buy other _kind. George N. Hoffman. Acids Lavendar Flow. 6 50@6 75 Cinchona ________ 2 1¢
it and will not make a bit of difference ge Boric (Powd.) __ 15 @ 26 oe, Gar’n ‘ oat * Colehicum ______ @1 80
‘ . : x a2 cect trcoeaecs
in his sale of fishing poles. In the Until each and every citizen con- aia z g = Linseed, bld. bbl. — @1 09 Cubebs ea @3 00
country the drug store is considered sistently exercises his franchise rights Citric _._..__._. 59, @ 70 Linseed, bid. less 1 16@1 29 Digitalis ________ @1 80
: i Pee eee Muriatic ____.___ 3%@ 8 Linseed, raw, bbl. @1 S Gentian _..._. @1 35
the best place to buy anything if it is of ballot—the Government will he of Sia. 9 @ 16 Linseed, ra. less 1 14@1 27 Gime & 1 80
carried in stock from gum drops to the minorit Oxalic ----______ 20%@ 30 Mustard, artifil. oz. @ 60 w Tee asl ged cid.
' ; = Sulphuric _______ 3%@ 8 Neatsfoot ______ 1 35@1 50 Guaiac _______ i @2 20
Tartarie (2. 40 @ 60 Olive, pure -.__ 3 75@4 50 Guaiac, Ammon. @2 00
Olive, Malaga, j
Ammonia yellow —_-___ 75@3 09 fOuine ——- Fe
Water, 26 deg. _. 10 @ 18 Olive, Malaga, cine, Colorless @1 60
Water, 18 deg. __ 8%@ 13 ,8reen -.----_-- 2 75@3 00 Iron, Clo. ________ @1 35
Water, 14 deg. -- 6%@ 12 Grange, Sweet. 4 "saa he... @1 40
peggy a @ = Origanum, com'l 1 00@1 20 Myrrh —__________ @2 50
me tESON Chloride (Gran.) 10%@ Pennyroyal ---- 3 00@3 25 Nux Vomica ___ @1 55
eppermint ____ 6 00@6 25
Balsams Rose, pure ____10 50@10 90 Onin, @3 50
Copaiba __--___... 60@1 00 Rosemary Flows 1 25@1 50 Opium, Camp. ... @ 35
M k Fir (Canada) -- 2 55@2 80 Sandalwood, & Opium, Deodorz’d  @3 50
a es Ue eee 10 00@10 25 Rhubarb -
Sassafras, true 75 nn Seance @1 “0

 

 

   

Good

hocolates

 
   

 

 

 

  
 

Mr. Jones, please send

me another package of

‘Parchment Bond
for the Home-School- Office

and you may tell all my friends it’s the biggest value in
Paper we ever received. And tell the
VEGETABLE PARCHMENT COMPANY at Kalamazoo,
Michigan, that we can’t keep house without their papers.
Yes, all the kids, and Daddy and I, use that writing paper.
Send the 5 pound pack at a dollar this time, the 24% pound
is only a sample.—Mrs. U. S. America.

YOUR STATIONER OR DRUGGIST HAS IT.

“The Universal Waiting Papert

KALAMAZOO

 

 

 

 

ih

Aluminum Letters, Panel

lasts for years.

Price of this Sign,
Ready to Hang

Manistee

 

oo

a

Do You Want a Real Live Sign
for Your Place of Business?

If So, Look Young’s Patent Lens Electric Signs over

 

Size 8x2!4 feet, 12 in. Letter, Double Faced, Both Sides Alike,
Edgings
Attractive 24 hours every day.
We have sold hundreds in Michigan.
ing can be changed to “Soda” or any other lettering,
want a good Sign like the one shown above, remember the

$63.75

HAZELTINE & PERKINS DRUG CO.
Michigan

Raised
Made of Galvanized Steel and
The letter-

and Ornaments.

 

If you

Grand Rapids

 

 

 

 

 

 

Barks

Cassia (ordinary) 25 30
Cassia (Saigon)_. 60 60
Sassafras (pw. 50c) @ 66
Soap Cut (powd.)
O0G@ 222 1

25
Berries
Cubed 220 1 25
OTA co 25@ 2
wuniper 200. 7 15
Prickly Ash ______ @ 30
Extracts
Eicorica 2... 60@ 65
Licorice powd. ___ @1 00
Flowers
Armies 0 25@ 30
Chamomile Ger.) 20@ 25
Chamomile Rom. ___ 1 76
Gums
Acacia, Ist ______ 50@ 65
Acacia, 2nd ______ 45@ 50
Acacia, Sorts _._. 22@ 30
Acacia, Powdered 35@ 40

Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 65@ 70

Asafoetida - _.___ 65@ 75

POW. 2 00@1 25
Camphor  -_____ 1 20@1 30
Guaiac’ 8 @ 60
Guaiac, pow’d __ 75
King 222 @ 85
Kino, powdered__ @ 90
DEVPRR 2 @ 60

Myrrh, powdered @ 65
Opium, powd. 15 15@15 42
Opium, gran. 15 15@15 42
Shellac 2. 90@1

Shellac Bleached 1 00@1 10

Tragacanth, pow. @1 75
Tragacanth ____ 1 75@2 25
Turpentine ______ @ 25
Insecticides
Arsenic; + 5 @ 25

Blue Vitriol, bbl. @ 07
Blue Vitriol, less 8%@ 15
Bordeaux Mix Dry 14@ 29
H{ellebore, White
powdered @

Insect Powder _. 75@ 85
Lead Arsenate Po. 26@ 35
Lime and nee

ee %@ 24
aris Green ______ 32@ 48
Leaves
Buchu 2220502. 1 35@1 50
Buchu, powdered @1 50
Sage, Bulk __.___ “™ 30
Sage, %4 loose ___ 40
Sage, powdered__ @ 35
Senna, Alex. _.__. 75@ 80
Senna, Tinn. ____ 30@ 35
Senna, Tinn. pow. 25@ 35
Uva Ural 2 20@ 25
Olls

Almonds, Bitter,

true 222 7 50@7. 75
Almonds, Bitter,

artificial _.____ 0@4 25
Almonds, Sweet,

REG 80@1 20
Almonds, Sweet,

imitation  -____ 60@1 00
Amber, erude _. 1 50@1 75
Amber, rectified 1 75@2 00
Anigg 000. 1 00@1 25
Bergamont ______ 5 75@6 00
Cajeput -_...___ 1 50@1 75
@Cassigg oa 3 50@3 75
Castor 0. 1 85@2 10
Cedar Leaf ____ 1 75@2 00
Citronella —____ 1 50@1 75
Cloves 22 3 oe 25
Cocoanut ~_._._ 25 35
Cod Liver ~~ ____ 55@1 75
Croton, 00@2 25
Cotton Seed ____ 1 40@1 60
Cubsbs .... 50@8 75
Higeson
Eucalyptus _____ 25@1 50

1
2
1
8
: 00@3 25
2
2
1
1
1

Hemlock, pure__
Juniper Berries_
Juniper Wood__
Lard, extra ____
Lard, No. 1 --..

25@1 35
15@1 25

2 50@2

Sassafras, arti] 80@1 20
Spearmint ______ 4 00@4 25
SHeMMm 020 1 80@2 05
Tangy 2 6 00@6 25
tar, USE 50@ 65
Turpentine, bbl. __ @1 00
Turpentine, less 1 07@1 20
Wintergreen,

eae 2 6 00@6 25
Wintergreen, sweet

birch 3 00@3 2
Wintergreen, art__ 80@1 20

Wormseed _____ 7 50@7 75
Wormwood ____ 9 00@9 25
Potassium
Bicarbonate _____ 35@ 40
Bichromate ______ 15@ 25
Bromide ______- ci OO > Oe
Bromide _....__. 54@ 71
Chlorate, gran’d 23@ 30

Chlorate, powd.

OF Atal 16@ 25
Cyanide —_.______ 30@ 50
lodide _.__.._.. 4 46@4 62
Permanganate _. 20@ 30
Prussiate, yellow 65@ 75
Prussiate, red __ @1 00
Sulphate ___-.... 35@ 40

Roots
Alkanet 25@ 30
Blood, powdered. 35@ 40
~iaInus ........  95@ 66
Elecampane, pwd 25@ 30
Gentian, powd._. 20@ 30
Ginger, African,

powdered = GO@ $5
Ginger, Jamaica 60@ 65
Ginger, Jamaica,

powdered _____ 55@ 60
Goldenseal, pow. 5 50@6 00
Ipecac, powd. __ @3 50
Hicariee = 5@ 40
Licorice, powd. 20@ 30
Orris, powdered 30@ 40

Poke, powdered. 35@ 40
Rhubarb, powd. 1 00@1 10
Rosinwood, powd. @ 40
Sarsaparilla, Hond.

sround _.. @1 00
Sarsaparilla Mexican,

sroune 2 @ 60
Squills 35@ 40

Squills, powdered 60@ 70

Tumeric, powd. 17@ 25
Valerian, powd. 40@ 60
Seeds
ORIG @ 35
Anise, powdered 35@ 40
Bing, ta 13@ 17
Canary 0 10@ 15
Caraway, Po. .50 35@ 40
Cardamon _______ @2 75
Celery, powd. .55 .45 50

Coriander pow. .
Dill

07
Flax, ground ___ 07%@ 12

Foenugreek pow. 15@ 25
PAG So 8@ 15
Lobelia, powd. _. @l 25
Mustard, yellow__ 15@ 25
Mustard, black __ 20@ 25
FOppYyY 2... 22@ 2
Quince __..__. 1 75@2 00
Mage 22 15@ 20
Sabadilla ~_______ 23@ 30
Sunflower ______ 11%@ 15
Worm, American 30@ 40
‘Worm, Levant __._ 6 50
Tinctures
Aconite —... @1 80
OR @1 45
Arnica. 02. @1 10
Asafoetida  ______ @2 40
Belladonna ______ @1 35
Benzoin, @2 10
Benzoin Comp‘d @2 65
Buchu 2.00. @2 55
Canthraradies ___ 2 85
Capsicum —-.. ..__ 2 20
Cateonn 20 @1 16

 

Paints.

Lead, red dry __ 14%@15
Lead, white dry 14%@15
Lead, white oil__ 144%@15

Ochre, yellow bbl. @ 2
Ochre, yellow less 2%@ 6
Red Venet’n Am. 3%4@ 7
Red Venet’n Eng. 4@ 8
Potty 5@ 8
Whitin

Whiting’ ae %

ectrecie sensi @
L. H. P. Prep. 2 80@3 00

Rogers Prep. __ 2 80@3 00
Miscellaneous
Acetanalid _____ 42%@ 50
An 08@ 12

Alum. powd. and

RrOOne 2. 0o9@ 15
Bismuth, Subni-

trate ___.... 3 92@4 12
Borax xtal or

powdered _... 07@ 13
Cantharades, po. 2 00@2 25
Caiomel 1 74@1 94
Capsicum, pow’d 48@ 55
Carmine 2...” 6 00@6 60
Cassia Buds _... 25@ 30
Chives oo 0@ 55
Chalk Prepared. 14@ 16
Choloroform ______ 57 @67
Chloral Hydrate 1 35@1 85
Cocaine 10 60@11 25
Cocoa Butter ____ 55@ 75
Corks, list, less 40@50%
Copperas —____.__ 10

Copperas, Powd. 4@ 10

Corrosive Sublm 1 43@1 64

Cream Tartar _... 30@ 36
4

Cuttle bone ______ 0 50
Dextrine 2... | 5 15
Dover’s Powder 3 50@4 00
Emery, All Nos. 10@ 15

Emery, Powdered 8 10
Epsom Salts, bbls. g 3
Epsom Salts, less 3%@ 10
Iirgot, powdered __ @ 75
Flake, White ___ 15@ 20
Formadehyde, Ib. 14% 30
Gelatine 1 2u.@1 50
Glassware, i
Glassware, full case 60%.
Glauber Salts, bbl. G03
Glauber Salts less 04 0
Glue, Brown ____ 21@ 30
Glue, Brown Grd 15@ 20
Glue, white ____ 27%@ 35

Glue, white grd. 25@ 35
Glycerine — ____ 234%@ 45
ODS Qo. 65@ 75
SOC 6 15@6 5d
lodoform —... 8 00@8 30
Lead Acetate _. 18@ 25
Lycopodium —...... 50@ 60
MgO@ @1 00
Mace, powdered @1 10
Menthol _.._._ 15 50@15 80
Morphine ____ 10 58@11 33
Nux Vomica ____ @ 3

Nux Vomica, pow. 17@ 25
Pepper black pow. 32 35
Pepper, White __ og 45
Pitch, Burgundry 10 15
Quaasia, 12@ 15
Quinine 2... 72@1 33
Rochelle Salts __ “ 35
Saccharine —_____ 30
Salt Peter — 11@ 22
Seidlitz Mixture 30@ 40
Soap, green _... 15 30

Soap mott cast. 22% 25
Soap, white castile

case ss GIG &
Soap, white castile

less, per bar —.... 1 30
Soda. Ash —....... 3% 10
Soda Bicarbonate 3% 10
Soda, Sa)... 03 08

Spirits Camphor

Sulphur, roll __.. 3% 10
Sulphur, Subl. _._ 04 10
Tamarinds -_____ 20 25
Tartar ‘Emetic -_ 70 7

QOHOHHHSE 8
w
on

Turpentine, Ven. 60 75
Vanilla Ex. pure 1 75@2 25
Witch-~ Hazel 1 46@2 05
Zinc Sulphate .. 06@ 15

 

MICHIGAN TRADESMAN

August 13, 1924

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country merchants will have their orders
filled at market prices at date of purchase.

= ay

ADVANCED

Beachnut Bacon
Fancy Mackerel
Starch

Some Coffee

Some Condensed Milk
Some Cheese

 

 

[So = ==—

Candy

DECLINED

 

 

 

 

AMMONIA
Arctic, 16 oz. ~------- 2 00
Arctic, 32 oz. --—----—-- 3 25
Quaker, 36, 12 oz. case 3 85

 

AXLE GREASE
a: ti -. 4 60
a 8 tb. 6 25
10 lb. pails, per doz. 8 20
15 lb. pails, per doz. 11 20
25 lb. pails, per doz. 17 70

BAKING POWDERS

   

Arctic, 7 oz. tumbler 1 35
Queen Flake, 25 lb. keg 12
Royal, 10c, doz. ------- 95
Royal, 6 oz., doz. -. 2 70
Royal, 12 oz., doz -- 5 20
Royal, 5 lb. ------ _ 31 20
Rocket, 16 oz., doz. 1 25

BEECH-NUT BRANDS.

 

WITH CHEESE AND

Ste TOL
Mints, all flavors ------ 60
Gm 70
Fruit Drops ----------- 70
Caramels -------------- 70

Sliced bacon, large -- 3 60
Sliced bacon, medium 3 25
Sliced beef, large --- 5 10
Sliced beef, medium ~- 2 80
Grape Jelly, large --- 4 50
Grape Jelly, medium-_. 2 70
Peanut butter, 16 oz. 4 70
Peanuts butter, 10% oz 3 25
Peanut butter, 6% oz. 2 00
Peanut butter, 3% oz. 1 25
Prepared Spaghetti -. 1 40
Baked beans, 16 oz... 1 40

BLUING
Original

  

BREAKFAST FOODS
Cracked Wheat, 24-2 3 85
Cream of Wheat ---. 6 90
Pilisbury’s Best Cer’l 2 20
Quaker Puffed Rice-- 5 60
Quaker Puffed Wheat 4 30
Quaker Brfst Biscuit 1 90
Ralston Purina ------ 3

Ralston
Ralston Food, large -- 3 60
Saxon Wheat Food -- 3 85

 

 

Shred. Wheat Biscuit 3 85
Vita Wheat, 12s —------ 1 80
Post’s Brands.

Grape-Nuts, 24s ---- 3 80
Grape-Nuts, 100s ---- 2 75
Postum Cereal, 12s -- 2 25
Post Toasties, 36s -- 2 85
Post Toasties, 24s ~~ 2 85
Post’s Bran, 24s ---- 2 70
BROOMS
Parlor Pride, doz. ---- 6 00

Standard Parlor, 23 Ib. 7 06.
Fancy Parlor, 23 lb. 8 00
Ex. Fancy Parlor 25 lb. 9 25
Bx. Fey. Parlor 26 Ib. . -

Whisk, No. 3 -------- 2 75
BRUSHES
cru
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends  ------- 1 25
Stove
Shaler 2 80
No. 60 222 2 00
Peerless —------------- 2 60
Shoe
No 1 2 25
No 20 3 00
BUTTER COLOR
Dandelion, ----.------ 2 85
Nedrow, 3 oz., doz. 2 50
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, Ibs. —--- 12.8
Paraffine, 6s ------- mn
Paraffine, 128 --.----- 14%
Wickin

CANNED FRUIT.
Apples, 3 lb. Standard 1 50
Apples, No. 10 -- 4 00@4 50
Apple Sauce, No. 10 7 75
Apricots, No. 1 1 35@1 90
Apricots, No. 2 --_- 2 85
Apricots, No. 2% 2 60@3 75
Apricots, No. 10 ---. 8 00
Blackberries, No. 10 9 25
Blueber’s, No. 2, 1-75@2 50

Blueberries, No. 10-- 11 00
Cherries, No. 2 ------ 3 80
Cherries, No. 2% ---- 4 25
Cherries, svo. 10 ---- 10 75

Loganberries, No. 2 -- 3 00
Peaches, No. 1 1 10@1 80
Peaches, No. 1, Sliced 1 40
Peaches, No. 2 2

Peaches, No. 2%
Peaches, 2% Cal. 3 00@3 75
Peaches, 10,Mich 5 50@6 50
Pineapple, 1, sl.
Pineapple, 2 sl.
P’apple, 2 br. sl. 2 75@2 85
P’apple, 2%, sl.
P’apple, 2, cru. ---- 2 90
Pineapple, 10 cru. -. 14 00
Pears, No. 2

Pears, No. 2% --3 75@4 25
Plums, No. 2 -- 1 50@1 75
Plums, No. 2% 2

Raspberries, No. 2, blk 3 25
Raspb’s, Red, No. 10 13 00

Raspb’s, Black,
No. ---- 11 50@12 50
Rhubarb, No. 10 4 75

CANNED FISH.
Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 3 3 00@3 40
Clams, Steamed, No. 1 1 80
Clams, Minced, No. 1 2 50
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 0z.- 50
Chicken Haddie, No. 1 2 7
Fish Flakes, small -- =

15
70
25
00

tw

1
Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. -- 1
Lobster, No. %4, Star 2
Shrimp, 1, wet 2 10@3
Sard’s, 4 Oil, ky 6 25@7
Sardines, %4 Oil, k’less 6 00
Sardines, % Smoked 7 50
Salmon, Warrens, %s 3 00
Salmon, Red Alaska -- 2 95
Salmon, Med. Alaska 1 85
Salmon, Pink Alaska 1 65
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. -_ 1 65@1 80
Tuna, %, Albocore -- 95
Tuna, %8, Curtis, doz. 2 20
Tuna, %s Curtis doz. 3 50
Tuna, 1s, Curtis, doz. 7 00
CANNED MEAT.
Bacon, Med. Beechnut 2 25
Bacon, Lge. Beechnut 3 40
Beef, No. 1, Corned -- 2 75
Beef, No. 1, Roast -_ 2 75
Beef, No. 2%, Eagle sli 1 25
Beef, No. %, Qua. sli. 1 75
56 oz., Qua. sli. 2 50
Beef, No. 1, B’nut, sli. 6 10

Beefsteak & Onions, s 2 75
Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s --- 2 20
Deviled Ham, %s --- 3 60

Onions, No. 1 ----.- 8 15
Potted Beef,
Potted Meat,
Potted Meat, % Libby 90
Potted Meat, %
Potted Ham,
Vienna Saus., No.
Veal Loaf, Medium -. 2 30

Baked Beans

Campbelis .__.._.__--_ 115
Climatic Gem, 18 oz. 95
Fremont, No. 2 ~--.-- 1 20
Snider, No. i ___..-.. 95
Snider, No. 2 —.... a. 4 25
Van Camp, small ---_ 85
Van Camp, Med. -... 1 15

CANNED VEGETABLES.
Asparagus.
No. 1, Green tips 4 50@4 75
No. 2%, Lge. Green 4 50
W. Bean, cut 2 25
W. Beans, 10 _- 8 50@12 00
Green Beans, 2s 2 00@3 75
Gr. Beans, 10s 7 50@13 00
L. Beans, 2 gr. 1 35@2 65
Lima Beans, 2s, Soaked 95
Red Kid. No. 2 1 20@1 35
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut -.-_ 1 60
Beets, No, 3. cut ---. 1 80
Corn, No. 2, Ex stan 1 45
Corn, No. 2, Fan. 1 60@2 25
Corn, No. 2, Fy. glass 3 25
Corn, No. 10 -.7 50@16 75
Hominy, No. 3 1 00@1 15
Okra, No. 2, whole — 2 00
Okra, No. 2, cut —.. 1 6@
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb 45

Mushrooms, Hotels  -.. 45
Mushrooms, Choice ~-_. 55
Mushrooms, Sur Extra 70
Peas, No. 2, E. J. 1 65@1 80
Peas, No. 2, Sift.,

June 1 90@2 10

ee ne 2, Ex. Sift.

Peas, Ex. Fine, French 25
Pumpkin, No. 3 1 35@1 50
Pumpkin, No. 10 4 50@5 60
Pimentos, .%, each 12@14
Pimentos, %, each .. 27
Sw’t Potatoes, No. 2% 1 60
Saurkraut, No. 3 1 40@1 50
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 -_ .. 1 10
Spinach, No. 2__ 1 35@1 75
Spinach, No. 3__ 2 00@2 40
Spinach, No. 10_- 6 00@7 00

Tomatoes, No. 2 1 40@1 60
Tomatoes, No. 3 1 90@2 25
Tomatoes, No. 2 glass 2 60
Tomatoes, No. 10 6 50@7 00
CATSUP.
B-nut, Small _-__--__ 2 25
Lilly Valley, 14 oz. __ 2 50
iibby, 14 oz. ..... 2 35
Libby, 8 oz, —-_----_-. 1 75
Lily Valley, % pint 1 75
Paramount, 24, 8s __.. 1 45

Paramount, 24, 16s __ 2 40
Paramount, 6, 10s -. 10 00
1 85

Sniders, 8 oz. -------- 8
Sniders, 16 oz. ~----- 2 85
Nedrow, 10% —------- 1 40
CHILI SAUCE
Snider, 16 oz. —~------- 3 35
Sniders, $ oz. --.-.-.- 2 35
Lilly Valley, 8 oz. —~. 2 10

Lilly Valley, 14 oz. -- 3 50

OYSTER COCKTAIL.
3

Camenbert, small tins

Sniders, 16 oz. ------ 25
Sniders, 8 0Z. ~------- 2 35
CHEESE
Roguefort —_._-__-_ 59
Kraft Small tins ---- 1 40
Kraft American ----- 1 40
Chili, small tins ---- 1 40
Pimento, small tins_. 1 40
Roquefort, small tins 2 25

2
Wisconsin Old ------ 28
Wisconsin new ------ 24
Longhorn —----------- 24
Michigan Full Cream 23

New York Full Cream 26
Sap Sago -----.------ 30

CHEWING GUM.
Adams Black Jack ---- 65

Adams Bloodberry ---- 65
Adams Dentyne ------- 65
Adams Calif. Fruit ---. 65
Adams Sen Sen ------- 65
Beeman’s Pepsin ------ 65
Meecnnut 2... 70
Doublemint ——--_------- 65
Juicy Fruit _._._------- 65

Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65
Wrigley’s P-K

Geng 220 65
Teaperrry. 22.20 65
CHOCOLATE.
Baker, Caracas, %s -- 37

Baker, Caracas, 4s -- 35
Hersheys, Premium, %8 35
Hersheys, Premium, %8 36

  
 
    

Runkle, Premium, %s_ 29

Runkle, Premium, %s_ 32

Vienna Sweet. 24s _.. 2 10
COCOA.

Bunte, ¥%s

Bunte, ¥% Ib.

Bunte, lb.

Droste’s Dutch, 1 Ib._- 9
Droste’s Dutch, % lb.
Droste’s Dutch, % Ib.
Hersheys, 33
Hersheys,

i
on
o

Lowney,
Runkles, a.
eR oe

Runkles.

Van Houten, \%s ------ 76
Van Houten. %s ------ 75
COCOANUT.

%s, 5 lb. case Dunham 42
%s, 5 lb. case a 49

Ys & %s 15 lb. case__ 41
Bulk, barrels shredded 21
48 2 oz. pkgs., per case 4 15
48 4 oz. pkgs., per case 7 00

CLOTHES LINE.

Hiemp, 50 ft... 2 25
Twisted Cotton, 50 ft. 1 75
Braided, 50 ft. -_------- 2 75
Sash Gord - 4 25

se
v

COFFEE ROASTED
Bulk

9
Santos 22.0 33@35%
Maracaibo -.--------- 37
Gautemala -_---------- 39
Java and Mocha ---- 44
moeota 1
Peaperry —-.2 === 35%

McLaughlin’s

Vacuum packed.

fresh. Complete line of

high-grade bulk _ coffees.

W. F. McLaughlin & Co.,
Chicago

Coffee Extracts
M. Y., per
Frank’s 50 pkgs.
Hummel’s 50 1 Ib. -_ 10%

CONDENSED MILK
Leader, 4 doz. ------ 6 75
Eagle, 4 doz. -------- 9 00

Kept-Fresh
Always

MILK COMPOUND

Hebe, Tall, 4 doz. -. 4 50
Hebe, Baby, 8 doz. -. 4 40
Carolene, Tall, 4 doz. 3 80
Carolene, Baby ------ 3 50

EVAPORATED MILK

 

Quaker, Tall, 4 doz. —-
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Blue Grass, Tall, 48 —--
Blue Grass, Baby, 96
Blue Grass, No. 10 —-
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.

PP Dp PP Pp ee
_
Oo

Every Day, Tall ---- 4 50
Every Day, Baby ---- 4 40
Pet, Tall _.. -- 4 50
Pet, Baby, 8 oz. -----. 4 40

Borden's, Tall 2-2-2 4 50
Borden's Baby .------ # 40
Van Camp, Tall ---- 4 90
Van Camp, Baby ---- 38 75
CIGARS
Lewellyn & Co. Brands
Dixeco
1006) 50) Se 35 00
Wolverine, 50s —--- 130 00
Supreme, 50s ------ 110 00
Bostonians, 50s ---- 95 00
Perfectos, 50s ------ 95 00
Blunts, 50s -------- 75 00
Conchas, 50s ------ 75 0G
Cabinets, 50s ------ 73 00

Tilford Cigars
Tuxede, vOS = 75 00

Worden Grocer Co. Brands
Master Piece, 50 Tin- 37 50
Henry George ------$37 50
Harvester Kiddies -- 37 50
Harvester Record B.--75 00
Harvester Delmonico 75 00

Harvester Perfecto_-. 95 00
Websteretts -------- 37 50
Webster Savoy ---- 75 00
Webster Plaza ------ 95 00

Webster Belmont___-110 00
Webster St. Reges_--125

Starlight Rouse ---- 90 00
Starlight P-Club -- 150 00
La Azora Agreement 58 00
La Azora Washington 75 00
Little Valentine ---- 37 50
Valentine Victory -- 75 00
Valentine Imperial -- 95 00

Tienes 30.00

Clint Ford ~--------- 35 00

Nordac Triangulars, :
1-26, per ME ce 75 00

Worden’s Havana
Specials, 1-20, per M 75 00
Qualitiy First Stogie 18 60

CONFECTIONERY

Stick Candy Pails
Siangara oy
Jumbo Wrapped ---- 19
Pure Sugar Sticks 600s 4 20

Big Stick, 20 lb. case 20
Mixed Candy

Kindergarten. _--_-_. 18
TUR ee ag
Me Oe eae i
French Creams ------ 19
Camep _....___-_. ze
(rpcers 00 a 12

Fancy Chocolates
5 lb. Boxes

Bittersweets, Ass’ted 1 70
Choc Marshmallow Dp 1 70
Milk Chocolate A A-- 1 80
Nibble Sticks 2. 1 95
Primrose Choc. 2. -— 1 25
No. 12 Choc, Dark = 1 70
Wo. 12. Choc., tient — 1 75
Chocolate Nut Rolls — 1 74
' Gum Drops Pails
Anise (020 ee 17
Orange Gums -------- 17
Challenge Gums ------ 14
Mavorive 20
Superior, Boxes -.---- 24
Lozenges. Pails
A. A. Pep. Lozenges 18
A. A. Pink Lozenges 18
A. A. Choc. Lozenges 18
Motto idearts 2-2 20
Malted Milk Lozenges 22
Hard Goods. Pails
Lemon Drops ------ _. 20
O. F. Horehound dps. 20
Anise Squares _._.-.--_ 19
Peanut squares __---- 20
Horehound Tabets —-- 19
Cough Drops Bxs.
Putnam’s ------------ 1 30
Smith Bros, 2-2 1 50

Package Goods

Creamery Marshmallows
4 0%. pke., 12s, cart. 95
4 oz. pkg., 48s, case 3 90

Specialties.

Wainut Wudee _._..._ 23
Pineapple Fudge —.____ 21
Italian Bon Bons oS
Atlantic Cream Mints_ 3

Silver King M. Mallows 3
Walnut Sundae, 24, 5c 80

Neapolitan, 24, 5c _... 80

Yankee Jack, 24, 5c __ 80

Mich. Sugar Ca., 24, bc 80

Pal O Mine, 24, 5¢ ___. 80
COUPON BOOKS

50 Economic grade _. 2 50

100 Economic grade __ 4 50
500 Kconomic grade 20 00
1,000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly print front cover is
furnished without charge.

CREAM OF TARTAR
G tb. boxes 2... 38

DRIED FRUITS
Apples
Evap. Choice, bulk -_-- 15
Apricots
Evaporated, Choice ---- 26
Eyaporated, Fancy ---- 26
Evaporated Slabs ----- 16
Citron
10 1b: box = 4%
Currants
Package, 14 oz. ------ 19

Boxes, Bulk, per lb. -. 19

Greek, Bulk, lb. ---. 154%
Peaches

Evap., Choice, unp. —-- 15

Evap., Ex. Fancy, P. P. 18

Peel

Lemon, American ---~ 45

Orange, American —---~ 26
Raisins

Seeded, bulk, Calif. _. 09%

Seeded, 15 oz. pkg. ~- 11%

Seedless, Thompson —~ 09%

Seeded, 15 oz. pkg. —-. 11

California Prunes
70@80, 2 5lb. box2s --@O$
60@.i0, 25 lb. boxes --@09
50-60, 25 lb. boxes --@1?
40-50, 2 . boxes —-'
30-40, 25 lb. boxes -
20-30, 25 lb. boxes

FARINACEOUS

rota
—
oS

Beans
Med. Hand Pickea
Cal. iimas i,
Brown, Swedish —--- v3}
Red Kianey ol
Farina
24 packares oo. « 10
Bulk, per 100 Ibs. -- 05
Hominy
Pearl, 100 lb. sack ~. 4 00
Macaronl
Domestic, 20 lb. box 09
Armours, 2 doz., 8 oz. 1 80 -
Fould’s, 2 doz., 8 oz. 1 su
Quaker, 2 doz ---- 1 80
Pearl Barley
Chester 62.0 es 228
00 and 0000 .: ou. 6 06
Barley Grits -—---
Peas
Scotch, db: 2 07%
Split, lb. yellow ---. 03
Split, green _.--- -__- 10
Sago
Past India 22200523 11
Taploca
Pearl, 100 lb. sacks -- 11
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -_ 3 50
FLAVORING EXTRACTS

 

120 _.. % ounce -_ 1 65
165 _-.1% ounce -. 2 20
275 _--2144 ounce __ 3 60
240 2 ounce -. 3 30
460 ...4 ounce .. 6 00
foto) ooo ounce —_ 10 90
15 00 __-16 ounce -- 20 00
29 00 __-32 ounce  -_ 38 06

Arctic Flavorings
Vanilla or Lemon
1 oz. Panel, doz. —--. 1 00
2 oz. Flat, doz. -_.-.. 2 00
3 oz. Taper, 40 bot. for 6 76
Jiffy Punch
3 doz. Carton: 2202 2 25
Assorted flavors.
Mason, pts., per gross 7 70
Mason, qts., per gross 9 00
Mason, % gal., gross 12 05
Ideal, Glass Top, pts. 9 24
Ideal Glass Top, ats. 10 80

gallon: 2 15 25
FRUIT CANS.
Mason.

Past pint 2 7 10
One pint 2.220 7 55
One @uart 8 85
Halt dlion: oo. 220. 11 10

. Ideal Glass Top.
Malt pint.) ee ae
One pint co.) eo 1001p
Oue Quart Coes 10 90
Han falon 2.2 15 10

Rubbers.

Good Luck 2: 320 75@3s80

 

 

MICHIGAN TRADESMAN

29

 

ce
Jello-O, 3 doz  ______ 3 45
Knox’s Sparkling, doz. 2 25
Knox’s Acidu’d, doz. 2 25

Minute, 3 doz. -______ 4 05

Plymouth, White ____ 1 55

Quaker, 3 doz. -_____ 70
HORSE RADISH

Per doz., 5 oz. ._.... 115

JELLY AND PRESERVES

Pure, 30 lb. pails ____ 3 80

imitation, 30 lb. pails 1 90

Pure 6 oz. Asst., doz. 1 20
Buckeye, 22 oz., doz. 2 20
JELLY GLASSES
S of., per dos. 2 35

OLEOMARGARINE
Kent Storage Brands.

Good Luck, 1 Ib. ____ 25%
Good Luck, 2 Ib. -___ 25
Gooa Luck, solid  ___ 24
Gilt Edge, 1 Ib. __.. 25%
Gilt Edge, 2 lb. ______ 25
Deljcia, I 1p. 22 82
Dellcia, 2. to. os 21%

Swift Srands,

Gem Nut

Special Country roll__ 27

Van Westenbrugge Brands
Car‘oad Distributor

OL EOMARGARIN

YJ me Nucos Burree Commawy

 

Nucoa, 1 Ib. / Lol 2a.
Nucoa, 2 and 5 Ib. aula
MATCHES

Crescent, 144. 2. 5 95
Diamond, 144 box ____ 8 00
Searchlight, 144 box 8 00
Red Stick, 720 le bxs 5 50
Red Diamond, 144 bx 6 00

Safety Matches
Quaker, 5 gro. case 4 75
MINCE MEAT
None Such, 3 doz. __ 4 85
Quaker, 3 doz. case __ 3 60
Libby, Kegs, wet, lb. 22

MOLASSES.

 

Gold Brer Rabbit

10, 6 cans to case 5
No. 5, 12 cans to case 5 80
No. 2%, 24 cans to es. 6
No. 1%, 36 cans to cs. 5 00
Green Brer Rabbit
No. 10, 6 cans to case 4 20
No. 5, 12 cans to case 4 45
No. 214, 24 cans to es. 4 70
No. 1%, 36 cans to cs. 4 00
Aunt Dinah Brand.
No. 10, 6 cans to case 3 00
No. 5, 12 cans o case 3 25
No. 2%, 24 cans o es. 3 50

No. 1%, 36 cans oe cs. 3 00
New Orleans
Fancy Open Kettle ___ 68
Choice: 225 52
er es 32
Half barrels 5c extra
Molasses in Cans.
Dove, 36, 2 lb. Wh. L. 5 G0
Dove, 24, 2% Ib Wh. L 5 20
Dove, 386, 2 lb. Black 4 30
Dove, 24, 2% lb. Biack 3 96
Dove, 6, 10 Ib. Blue L 4 45
Palmetto, 24, 2% Ib. 4 65
NUTS.
Whole
Almonds, Terregona 20
Braz. New 22.225 00 15
Hancy. mixed: <=.) 99
Hiiberts, ‘Sicily 92)" 15
Peanuts, Virginia, raw 111%
Peanuts, Vir. roasted 13
Peanuts, Jumbo, raw 13
Peanuts, Jumbo, rstd 15
Pecans, 3 star 23
Pecans, Jumbo oo ee
Walnuts, California __ 28
Salted Peanuts.
rancy, NO. Lo. 17
SUDO) 2 ae 23
Shelled.
Atmonds, 00 48
Peanuts, Spanish,

125 Ub. bags 22 a6
Wilherts 5 ee 32
Pecans (25 b bee yu
M ainuts 22) a D

OLIVES.
Bulk, 2 gal. keg ____ 3 tw
Bulk, 3 gal. keg -___ 4 30
Bulk, 5 gal. keg ____ 6 90

Quart Jars, dozen _. 4 75

9 oz. Jar, stuffed, doz.

12 oz. Jar, Stuffed,

Pint; Jars, dozen 22 295
4 oz. Jar, plain, doz. 1 30
5% oz. Jar, pl., doz. 1 60
§ oz. Jar, plain; doz. 2 30
20 ‘oz. Jar, PL doz... 4 265
8 02. Jar, Stu., doz. 1 36
6 oz. Jar, stuffed, dz. 2 50

3

@4

COZ. se 4 50 75
29 oz. Jar, stuffed dz. 7 00

PEANUT BUTTER.

Peis)
eats

 

Bel hae tt. Mo Brand

8 oz., 2 doz. in case
o4 2° 1b. patie 2.
22 tbe pats oo
5 lb. pails 6 in crate
72 WD. patie
ap Ib. paila 22.2222
BO Ibe tie: 6

PETROLEUM PRODUCTS
Iron Barrels

Perfection Kerosine __ 12.1

Red Crown Gasoline,
Pank: Wagon oy). 16.7

Gas Machine Gasoline 36.2

V.°M,. & BP: Naphtha 20.6
Capitol Cylinder _____ 42.2
Atlantic Red Engine__ 23.2
Winter Black 22:02. 13.2

(P olarine

lron Barrels.

 

Babee © ee ee 59.2
Medium 2-2. ae Gag
RCA oe 64.2
Bpecial heavy ______ L 66.2
Extra heavy __-_-._._ 69.2
Transmission Oil ___. 59.2
Finol, 4 oz. cans, doz. 1.40
Finol, 8 oz. cans, doz. 1.94
Farowax, 100, ih. oo 7.7
Parowax, 40, 1 Ib. ._ 7.9
Parowax, 20. 1 ib. .-. $1
Semdac, 12 pt. cans 2 80
Semdac, 12 qt. cans 4 16
PICKLES
Medium Sour
3arrel, 1,200 count __ 19 25

Half bbls., 600 count 10 50

10: -galion kegs .. 9 50
Sweet Small
80 eallon, 3000. 2220 os 43 00
5 pation 506 co. ee 8 40
Dill Pickles.
600 Size, 15 gal -. = 41 00
PIPES
Cob, 3 doz. in bx. 1 00@1 20
PLAYING CARDS
sattle Axe, per doz. 2 40
Bine: “Ribbon 225200 = 4 00
NBIC VGIG:, ee 4 60
POTASH
Babbitt's-2: doz...
FRESH MEATS
Beet
Top Steers & Heif. 16@16%
Good Steers & H’'f. 14@15%
Med. Steers & H’f. 12%@14
Com. Steers & H’f. 10@12%
Cows.
Pope eae 12%
ROOG 22 12
Ric oo 10
Commence ee 09
Veai
ood) 14
MOD ic as 16
DECC a ed ON ee
Lamb
Good SU UU omeh esc Ln ae
Medium oo 20
PO 18
Mutton.
EGO io See een 14
DECI ee 1214
Poor ooo 08
Pork
Ineavy: hogs 205.2 dd
Medium hogs —.--..-- 12%
Light hogs Meets AO
Loins ee a ee
Burts as eee eG
Shoulders ‘ SEG
URIS cere ose ae 20
SPAPehhOSie a Ce lV
Neck bones ______ 2 65
PROVISIONS |
Barreled Pork
Clear Back __ 25 00@26 00

Short Cut Clear 24 00@25 00
Clear Family_. 29 00@30 00

Dry Salt Meats
S P Bellies __ 18 00@20 00

Lard

Pure in: tlerees: 16
60 Ib. tubs ___-advance %
50 Ib. tubs ____advance %
20 lb. pails __..advance
10 Ib. pails ___-advance %
5 lb. pails _.._.advance 1
3 lb. pails __._.advance 1
Compound 222 2. 15%

: Sausages
Bologna  ______._____ 12%
PAVGR (oo Soa 12
HNrankfort ..... 16
OM — 18@20
NGae ee 11
Tongue, 200 2 11
Headcheese _____ Eg

Smoked Meats
Hams, 14-16, lb. _. 25@ 27
Hams, 16-18, Te ss 28
Ham, dried beef

sets 8 @39
California Hams__13@ 14
Picnic Boiled

Hams: 30 @32
30iled Hams __ 35 @3!
Minced Hams __ 14 @15
Bacon 2 18 @30
Boneless ____ O93 00@24 00
Rump, new -__ 23 00@24 00
Mince Meat.

Condensed No. 1 car. 2 00
Condensed Bakers brick 31

Moist in glass ______ 00
Pig’s Feet
te DOR 2 2 50
% bbis., 35 Ibs. 2. 4 00
34 BOIS. oe 7 00
Se DBL. ce a, 14 15
Tripe.
Kitts, 15. Ips) 22 90
% pbis., 40) Ips. 1 60
‘% pols., 80 Tbs, 1 3 00
Hogs, per lb. ........ @42
Beef, round set ____ 14@26
Beef, middles, set_. 25@30
Sheep, a skein 1 75@2 00
RICE’

Fancy Blue Rose 74@7%

Fancy Head 8@9
Broken 3%
ROLLED OATS
Steel Cut, 100 Ib. sks. 3 50

Silver Flake, 12 Fam. 2 35
Quaker, 18 Regular __ 1 85
Quaker, 12s Family N 2 75
Mothers, 12s, Ill’num 3 25
Silver Flake, 18 Reg. 1 45
packs, 90 Ib. Jute .. 3 50
Sacks, 90 lb. Cotton __ 3 60

RUSKS.
Holland Rusk’ Co.

Brand
36 roll packages ___._ 4 25
18 roll packages ____. 2 15
36 carton packages -_ 4 75
18 carton packages __ 2 40
SALERATUS
Arm and Hammer -. 3 75
SAL SODA
Granulated, bbls. -_._. 2 00
Granulated, 100 lbs. es 2 25

Granulated, 36 2% Ib.

packages «2.007. 25
COD FISH
Midglés. 0 151
Tablets, 1 lb. Pure _. 19%

Tablets, 1% lb. Pure,

GOR oe ee 1 40
Wood boxes, Pure —-_-- 28
Whole Cod 11

Holland Herring
Mixed, Kegs  ___--___ 15
Queen, half bbls. ___ 8 25
Queen, bbis. —_____.. 00
Milkers, kegs  __---_-- 1 25
¥. M Kees 22. 22. 15
Y. M. half bbls. ____ 9 00
Yo M. Bilis. 50

Herring
K K K K, Norway __ “ 00
8 lb. pails eS eae el 40
C™Re ToC nE | a

Boned, 10 lb. boxes __ 27
Lake Herring

% bbl., 100 Ibs. ____ 6 50
Mackerel

Tubs, 100 Ib. fney fat 16 50

‘Tubs, 60 count Ci i
White Fish

Med. Fancy, 100 lb. 13 00

SHOE BLACKENING.

2 in 1, Paste, doz. __ i 35
E. Z. Combination, dz. A
Dri-Foot, doz. _____- 00
Bixbys, Doz. _.-. 1 35
Shinola, doz. ________ 9U
STOVE POLISH.
Blackine, per doz. _-_ $5

Black Silk Liquid, dz.
Black Silk Paste, doz
Enamaline Paste, doz.
Enamaline Liquid, dz.

COP Oe
2
on

E Z Liquid, per doz. 1 40
Radium, per doz. —__-

Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 80
Vuleanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 39
Stovoil, per doz. __-_ 3 00

SALT.

Colonial, 24, 2 Ib. _-_-. 95
Log Cab., Iodized, 24-2 2 40
Log Cabin 24-2 Ib. case 1 40
Med. No. 1, Bblis. -__ 2 80

Med. No. 1, 100 lb. bg. 95
Farmer Spéc.., 70 Ib. 95
Packers Meat, 56 Ib. 63
Crushed Rock for ice
cream, 100 lb., each 75
Butter Salt. 280 Ib. bhi «4 =
Blocks, 50 Ib.

Baker ag 280 Ib. bbl. : a
100, 3 lb. Table

 

 

 

60, 5 Ib. Table Se 5 5

30, 10 > age ee 5 30

28 40

Per case, 24, 2 Ibs. __ 2 z

Five case lots ee 23

lodized, 24, 2 Ibs. _... $3 00
Worcester

Bbls. 30-10 sks. ______ 5 40

Bbls. -5 sks. 5 i

Bbls. 120-2% sks

100-3 Ib. sks.

Bbls. 280

A-Butter

AA-Butter 4

Plain 50-lb. blks. _.. 52

No. 1 Medium bbl. __ 2 75

Tecumseh 70-lb. farm

Be ee 92
Cases, Ivory, 24-2
Bags 25 lb. No 1 med. 26

Bags 25 Ib. Cloth dairy 40
Bags 50 lb. Cloth dairy 76
tock “‘C’’ 100-Ib. sacks 70
SOAP
Am. Family, 100 box 6 00
Export, 120 box __ 4 90
Big Four Wh. Na. 100s 3 75
Flake White, 100 box 4 15
Fels Naptha, 700 box 5 00
Grdma White Na. 100s 4 00

Rub Nw More White

Naptha, 100 box __ 4 00
Swift Classic, 100 box 4 40
20 Mule Borax, 100 bx 7 55
Wool, 100° box 23. = 6 50
Pairy, 100 box _..__. § 50
Jap Rose, 100 box ____ 7 85
?alm Olive, 144 box 11 00
Lava, 100 box ________ 4 90
Cetgeen 2. 5 95
Pummo, 100 box ____ 4 85
Sweetheart, 100 box _ 5 70
Grandpa Tar, 50 sm. 2 00
Grandpa Tar, 50 lge. 3 45
Quaker Hardwater

Cocoa, (2s, box _. 2 76
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c,

10 cakes free ______ 8 00

Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

Proctor & Gamble.
5 box lots, assorted

Ivory, 100, 6 oz. ___ 6 50
Ivory, 100, 10 oz. ____ 10 85
Ivory, 50, 10 oz. ______ 50
Ivory Soap Flks., 100s 8 00
Ivory Soap Flks., 50s 4 10

CLEANSERS.

Base

Pay \ b Kady

 

80 can cases, $4.80 per case

WASHING POWDERS.
Bon Ami Pd. 3 dz. bx 3 75

Bon Ami Cake, 3 dz. 3 25
Climaline, 4 doz. __._ 4 20
Grandma, 100, 5e ____ 4 00
Grandma, 24 Large 4 00
Gold Dust, 100s _____- 4 00
Gold Dust, 12 Large 3 20
Golden Rod, 24 _.___. 4 25
Jing, 3 doz. 2.) 4 50
La France Laun, 4 dz. 3 60
Luater Box, 64 -.-_.. 3 75

Miracle C., 12 oz., 1 dz 2 25
Old Dutch Clean. 4 dz 3 40

Queen Ann, 60 oz. __ 2 40
Rinso, 100 oz. .....-.. 75
Rub No More, 100 ,10

a re ee 3 85
Rub No More, 18 Lg. 4 00
— Cleanser, 48,

Oe Oe 3 85
Sani Fiush, 1 doz. _. 2 26
Sapolio, 3 doz. -_... 3 15
Soapine, 100, 12 oz. . 6 40
Snowboy, 100, 10 oz. 4 00

Snowboy, 24 Large  -. 4 80
Speedee, 3 doz. -__.__ T 20

Sunbrite, 72 doz. _... 4 00
Wyandotte, 48 ___.___ 4 75
SPICES.

Whole Spices.
Allspice, Jamaica _.._. @13
Cloves, Zanzibar -._.. @42
Cassia, Canton  _ __- @25
Cassia, 5c pkg., doz. @40
Ginger, African -___. @1
Ginger, Cochin _____. @25
Mace, Penang  -_._._.. @80
Mixed, No. 1 ..._...... @22
Mixed, 5c pkgs., doz. @45
Nutmegs, 70-80 ___-_- @60
Nutmegs, 105-110 __..@58
Pepper, Black __...__ @15
Pure Ground in Bulk
Allspice, Jamaica  _.. @16
Cloves, Zanzibar -.-. @45
Cassia, Canton ______ @25
Ginger, African ____ -_ 28
Mustare @28
Mace, Penang —_____ @85
Nutmegs cone @GG
Pepper, Black ________ @18
Pepper, White ______ @30
Pepper, Cayenne __.. @32
Paprika, Spanish ____ @38
Seasoning
Chili Powder, 1l5c ____ 1 35
Celery Salt, 3 on 6 6G
SHee, 2 O08. oo. 90
Onion Salt _.....___ 1 35
Gerie 1 36
Ponelty, 3% oz. ____ 3 25
Kitchen Bouquet __-_ 4 50
Laurel Leaves _______ 20
Marjoram, 1 oz. ______ 90
Savory, I ox. ....._._ 90
Thyme, tog, 2. 90
Tumeric, 2% oz. ____ 90
STARCH
Corn
Kingsford, 40 lbs. ___. 11%
Powdered, bags __- 4 25
Argo, 48, 1 lb. pkgs. 3 90
Cream, 48-1 ... 4 80
Quaker, 40-1  ________ 7
Gloss
Argo, 48, 1 lb. pkgs. 3 75
Argo, 8 5 Ib. pkgs. ___ 3 10

Silver Gloss, 48 Ils __ 11%

Blastic, 64 pkgs. ____ 5 00-
Miaer, 48-1 3 50
Tiger. 50 Ihe... 3 05%

 

GOLDEN: CRYSTALWHITE- MAPLE

Penick Golden Syrup
6, 10 Ib. cans _ gun @ 20
2 oD. Cane 3 40
24, 2% lb. cans ou ee
24,136 Ib. cans _.__._ 2 38

Crystal White Syrup
G, 10 Ib. cane . 3 70
r2, & Ey. cane —.._..- 3 90
24, 236: 1). cans. 4 05
24, tte Ib. cans 3 73
Penick Maple-Like Syrup
G6, 10 Ib cans —._.-__ 4 45
ie Ol. CANE 4 65
24, 2% Ib. cans __--_. 4 80
oe, 13%6 TD. cans __.._. g 23

Unkle Ned.
€ 10: 3h. cans 2. 3 55
4. 5 Wy Cane 2 6g 7S
24, 2%— Ib cans .._.._ 2 86
24; 3% WD. cans ._....-2 59
€ 30 2 caus .......... 2 30

Corn

Blue Karo, No. 1,

‘a GOe 2
Blue Karo, No. 5, 1 dz. 3 55
Blue Karo, No. 10,

We ORM oe 25
Red Karo, No. 1%, 2

GOA 2 78

Red Karo, No. 5, 1 dz. 3 95
Red Karo, No. 10, &
doz.

Imt. Maple Flavor.
Orange, No. hee 2 dz. 3 05
Orange, ne 5, 1 doz. 4 35
Green Label” Karo,

23 oz., 2. Sy Aen 19
Green is Karo,
5% lb., 1 doz. -... 8 40

Maple and Cane
Kanuck, per gal. .... 1 65
Mayflower, per gal. .. 1 75

Maple.

Michigan, per gal... 2 50

Welchs, per gal. 2 80
TABLE SAUCES.

Lea & Perrin, large. 6 00
Lea & Perrin, small_. 3 35
Penner 1 60
Rover Mie 2 40
Tohasco, 208.  .....«.4 28
Sho You, 9 oz., doz. 2 70
A-l, ihe .......... 5 20
aN CE See 3 15
Capers. = o......... 2 30

TEA.

Japan.
Metin 30@35
CHGS oe 41@658
Wancy 0 rr
No. 1 Nibbs
1 Ib. pkg. Siftings io

Gunpowder
Chace |
Raney 2000 38@40
Ceylon
Pekoe, medium _____-.. 52
English Breakfast
Congou, Medium -____-
Congou, Choice __.. 35@36
Congou, Fancy __.. 42@43
aarene
MeGnim ....55. 40a 36
Cheese sc a ee
BOMey 50 50

TWINE
Coton,t 3 ply cone ___. 50
Cotton, 3 ply balls -. 52
Wook € oly 2. 20

VINEGAR
Cider, 40 Grain -____- 22
White Wine, 80 grain 22
White Wine, 40 grain 17
WICKING
No, 0, per gross =... 75
No. I, per gross ..... 1 16
No. 2, per gross _... 1 60
No. 3, per gross  _... 2 00

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz.
Rayo, per doz.
WOODENWARE
Baskets
Bushels. narrow band,
wire handles 17
Bushels, narrow band,
wood handles _..... 1 8

 

Bushels, wide band __ 2 00
Market, drop handle 90
Market, single handle 95
Market, extra __..... 50
Splint, large  -_....___ 8 60
Splint, medium —_____ 7 60
Splint, small ......... 6 50
Churns,
Barrel, 5 gal., each_. 2 40
Barrel, 10 gal., each_. 2 55
3 to 6 gai., per gal. _. 16
Egg Cases.
No. 1, Star Carrier__ 5 00

No. 2, Star Carrier__ 10 00

No. 1, Star Egg Trays 6 25

No. 2, Star Egg Trays 12 50
Mop Sticks

Trojan spring —____--- 2 00

Eclipse patent spring 2 00

No. 2, pat. brush hold 2 00
Ideal, Nai to es, 1 25
12 oz. Cot. Mop Heads 2 656
16 oz. Ct. Mop Heads 3 00
Pails
10 qt. Galvanized ___. 2 50
12 qt. Galvanized ___. 2 75
14 qt. Galvanized ____ 3 00
12 qt. Flaring Gal. Ir. 5 00
10 qt. Tin Dairy ..... 4 &¢
12 qt. Tin Dairy -___ 6 00

Traps
Mouse, wood, 4 holes __ 60

Mouse, wood, 6 holes __ 70
Mouse, tin, 5 holes ____ 65
Rat. wodd —........... 1 00
Mat, sirine ... 1 0¢
Mouse, spring ____ -_- 3¢
Tubs
Large Galvanized ~~ 2 88
Medium Galvanized _. 7 50
Small Galvanized ____ 6 50
Washboards
Banner, Globe ____ 5 75
Brass, single _..... 6 00
Glass, single _...... .  € @
Double Peerless _____. 8 50
Single Peerlese —_.... 7 50
Northern Queen _. & 56
Urniverest: oo. 7 25
Window Cleaners
2: ie 1 65
iM ips oe 1 85
16 fe 2 30
Wood Bowls
IS in. Butter ...:..... 00
15 in. Batter: oj... § 00
fi. in. Hotter... 18 00
3 -in. Batter —__...... 25 00
WRAPPING PAPER
Fibre, Manila, white. 05%
No. I Wibre ...... 8

Butchers Manila -_ . _ 06
OTe. 08
Kraft Stripe ........ 09%
YEAST CAKE
Magic, 3 -doz. —:...._.. 710
Sunlight, 3 doz. --___ 2 70
Sunlight, 14% doz. ___ 1 35
Yeast Foam, 3 doz. -. 2 76

Yeast Foam, 1% doz. 1 34
YEAST—COMPRESSED
Fleischman, yer doz. — 30

 

iceaeiabi

 

August 13, 1924

 

30 MICHIGAN TRADESMAN

Proceedings of the Grand Rapids 3arclay, Ayres & Bertsch, G. R. 5.48
Cluchey Russel Radiator Co.,

Bankruptcy Court. Gat Binds 2.90
Grand Rapids, Aug. 6—In the matter G. R. Gas Light Co., Grand Rap. 3.99
of Roy M. Hurd, Bankrupt No. 2535, the G. R. Forging & Iron Co., G. R. 16.80
funds for the first meeting have been Furniture City Fuel Co., Grand R. 18.13
received and such meeting has been Jeffers & Co., Grand Rapids _--- 82.16

called for August 138.

Aug. 7. In the matter of John A.
Bellegraph, Bankrupt No. 2526, the trus-
tee has investigated the value of the
assets of the estate and has reported that
the same are encumbered for far more
than the value on sale of the property
and has recommended that the property
be abandoned as worthless to the estate
and the estates be closed. An order was
made that the property be abandoned
and the case has been closed and re-
turned to the district court as a no asset
case.

On this day also was held the first
meeting of creditors in the matter of
William F. Rea, Bankrupt No. 2530. The
bankrupt was present in person and by
attorneys, Cornw & Norcross. One
ereditor was present in person. One
claim was proved and allowed. The
bankrupt was sworn and examined with-
out the reporter. There being no assets
over and above exemptions an order
was made confirming the exemptions to
the bankrupt and no_ trustee Was ap-
pointed, The case will be closed and
returned to the district court as a no-
asset case. The first meeting was ad-
journed without date.

On this day also was held the first
meeting of creditors in the matter of
Raymond Ripperger, Bankrupt No. 2531.
The bankrupt was present in person and
by attorney. No creditors Were present
or represented. No claims were proved
and allowed. No trustee was appointed.
The bankrupt was sworn and examined
without a reporter. The case being one
without assets was closed without date
and returned to the clerk of the district
court.

On this day also was held the first
meeting of creditors in the matter of
Orville E. Hoag, Bankrupt No. 2532. The
bankrupt was present in person and by
attorney. No creditors were present or
represented, One claim was proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The case Was then ad-
journed without date and the files closed
and returned to the district court.

Aug. 9. On this day were received the
schedules in the matter of Peterson Bev-
erage Co., Bankrupt No. 2517. The
schedules are filed in response to an
order of the court in an involuntary case.
The list of assets and _ liabilities filed
with the schedules show assets of $38,-
911.35, with liabilities of $81,123.39. The
first meeting of creditors has been called
for August 25. A list of the creditors of
the bankrupt is as follows:
City of Grand Rapids, taxes
Chas. Rathbun, Grand Rapids _- z
Herman Weidenfelder, Grand R. 65.25
Mary D. Murphy, Grand Rapids 5,000.00
Anna Just, Grand Rapids -------- 6,000.00
Commercial Savings Bank, G. R. 10,000.00
Michigan Litho. Co., Grand Rap. 390.15

 
 
 

_-$2,053.8:
»

Hake Coal & Coke Co., Grand R. 59.23
Morehead Mfg. Co., Detroit -_- 26.41
Jos. Kortlander, Jr., Grand Rapids 266.00
Himes Coal Co., Grand Rapids —-- 201.39

M. R. Rubber Co., Grand Rapids 115.30
American Products Co., Detroit 510.89

Seidman & Seidman, Grand Rap. 40.00
Detroit Beverage Co., Detroit —- 2,601.39
Wm. Metzgar, Grand Rapids —_-- 14.05
Hostler Coal & Lbr. Co., Chicago 78.90
Kent Storage Co., Grand Rapids 39.30
W. H. Hutchinson & Sons,

Chicago __--- ee 11.75
Cc. A. Schuefier, Grand Rapids _- 152.03
Ellis Bros., Grand Rapids _------ 3.40
Ackerman Elec. Co., Grand Rap. 1.50

Newman Bros., Pittsburgh —----- 469.00

American Tansul Co., San Fran-

is... LL." 50.00
E. W. Jeffres, Inc., Detroit ------ 40.00
Chas. J. Rathbun, Grand Rapids 43.71
American Antiformin Co., Brooklyn 23.40

Northwestern Extract Co., Mil-

mentee 538.25
Harlan Berry, Grand Rapids —__- 1,500.00
Richards Mfg. Co., Grand tapids 304.66
Crown Cork & Seal Co., Baltimore 1,696.10
Indian Refining Co., Philadelphia 162.07
Charles Koss & Bros. Co., Mil-

walkee —------- Se aoe
Clapperton & Owen, Grand Rap. 633.24
L. A. Powell, Grand Rapids -_--- 7,000.00
Ladish Stoppenbach Co., Milwau-

 

ee 1,507.20
Peake-Vanderschoor Co., Grand R. 214.00
Postal Telegraph Co., Grand Rap. .64
Thomas Daggett Canning Co.,

Grand Hapids __ 39.90
H. E. Barclay, Gran Rapids __ 4.15
Alden & Judson, Grand Rapids ~_- 13.52

City Coal & Coke Co., Grand Rap. 30.84
Leitelt Iron Wks., Grand Rapids 66.70

General Carbonic Co., Detroit 50.00
International Harvester Co., G. R. 47.67
P. B. Gast Soap Co., Grand Rap. 5.40
W. H. Hutchinson & Co., Chicago 11,75
F. H. & D. Co., Grand Rapids 2.60
Reichel Korfman Co., Milwaukee 19.30
Rysdale Candy Co., Grand Rapids 13.26
P. & G. Bottle Exchange, Detroit 42.25
Foote & Jenks. Jackson -- --- 2.10
Frank L. Pasch Co., Milwaukee 225.78

Witt Bros. Transfer Co.. Muskegon 00
Westerlin & Campbell, Chicago 31.97
Willis Transfer Co., Grand Rapids 1.50
Leslie-Judge. Chicago ---------- 4.00
White Co., Chicago __-------- ae 17.10
Dept. of Public Service. Grand R. 13.20
Battjes Fuel Co., Grand Rapids 16.50

 

 

Cc. J. Litscher Elec. Co., Grand R. 11.00
Standard Auto Co., Grand Rapids 18.50
Universal Car & Service Co.,

Grand Rapids _-.-- 1.75
Vrana Auto Top & Trim Co.,
Grana Rapids —_.._----- 8.85

M. Thomas Ward, Grand Rapids
James A. Lombard, Grand Rapids 186.00
Knappen, Uhl & Bryant, Grand R. 163.90
Hilding & Hilding, Grand Rapids
Rodgers & Rodgers, Grand Rapids 34.00

Amer. Sales Book Co., Grand R. 83.05
American Huhn Metallic Packing

Co., Grand Rapids —__.-._____- 65.00
M. Braudy & Sons, Grand Rapids 90.86
O. Bettin, Grand Rapids _-_------ 37.40
Bishop Babcock Co., Chicago ~~ 215.60
J,aumbach-Reichel Co., Milwaukee 19.80
Boyland Creamery Co., Grand R. 8.80
S. L. Burton, Grand Rapids —_-- 11.55
R. J. Cieland, Grand Rapids ___- 83.00
Citrus Products Co., Chicago —__~ 23.00

Chie Mint Gum Co., Wilmington,
Ds ie
Detroit Paste & Glue Co., Detroit
G. R. Insurance Co., Grand Rapids
G. R. Store Fixture Co., Grand R.
Howdy Co., St. Louis _-_-----
Hershey Chocolate Co., Hershey
Kindel & Graham, San Francisco
La Crosse Refining Co.. La Crosse
A. Magnus Sons Co., Chicago --
Bottling & Beverage Co., Mus-

 

kecon -..- 2 eee 90.00
Maz Art ©o., Chicago _______-_ 26.25
McNeff Bros., Portland ____------ 94.63
National Bottling Wks.. Grand R. 31.50
Pern. Refining Co., Cleveland __ 37.59
Pure Carbonic Co., Chicago _--- 266.42
W. H. Rich Co., Chicago oe 13.75
Republic Coal Co., Grand Rapids 90.20
Self Propelling Nozzle Co., N. Y. 29.19
Tisch-Hine Co., Grand Rapids __ 7.00
Tisch Auto Co., Grand Rapids _- 11.85
Texas Co., Grand Rapids _____--- 24.12
United Auto Ins. Co., Grand Rap. 75.20
Viscosity Oil Co.. Grand Rapids_ 22.50
Pacific Extract Co., Chicago --.. 660.76
Southern Beverage Co.. Galveston 233.60
O. N. Watson, Grand Rapids —__-- 8.94
Weny & Hills Co., Allegan __-- 43.70

Julius J. Peterson, Grand Rapids 12,378.04
Philips J. Peterson, Grand Rap. 13,989.27
Est. Geo. E. Ellis, Grand Rapids 6,950.00
Perolin Co., Chicago —-_--- oe Bs:
Peter Rodenthaler, Grand Rapids 356.65
Herman Weidenfelder, Grand R. 45.00

Aug. 11. On this day was held the sale
of the balance of the assets in the matter
of Peter Schneider, Bankrupt No. 2491.
The bankrupt was present in person and
by attorney. One creditor was present
in person. The interest of the bankrupt
in the real estate was sold to J. N. Clark
and Lena Clark for $15. The ford truck
was sold to M. J. Kreisler for $121. Both
sales were confirmed. The meeting was
then adjourned without date.

Aug. 12. On this day was held the
first meeting of creditors in the matter
of D. E. Clow, Jennie Cole and Cole &
Clow. Bankrupts No. 2533. The bankrupt
Jennie Cole was present in person and by
attorneys, Clink & Williams. One cred-
itor was present. Claims were proved
and allowed. Fallie H. Show, of Ells-
worth, was appointed trustee, and the
amount of his bond placed by the ref-
eree at $100. The bankrupt was sworn
and examined without a reporter. The
meeting was then adjourned without
date.

In the matter of Mamie Clark, Bank-
rupt No. 2504, the trustee of the estate
has reported the receipt of an_ offer in
the sum of $450 from Charles Nelson, of
Manton, for all of the property of the
estate, eqceept exemptions and accounts
receivable, and consisting of ladies coats,
dresses, notions, childs apparel, yard
goods, underwear, hosiery, etc., all lo-
cated at the village of Manton. The
appraised valuation of the property of-
fered for sale is $903.06. The date of
sale is fixed for August 22. All inter-
ested should be present at such time
and place.

In the matter of Holland Theater Co.,
Bankrupt No. 2460. the trustee of the
estate has reported an offer from G.
Buis. of Holland, of $535 for the theater
projecting machinery, decorations, cur-
tains. carpet. sign, ete., all of which is
locate} at Holland jand appraised at
$1.256.50. The date of sale is August 22.
All interested should be present.

Aug. 12. On this day were received
the schedules, order of reference and ad-
judication in bankruptcy in the matter
of Nathan H. Smith. Bankrupt No. 2540.
The matter has been referred to Charles
B. Blair as referee in bankruptcy. The
bankrupt is a resident of Grand Rapids.
His occupation is not indicated. The
schedules list assets of $1,200, of which
$1,000 is the face of a policy of insur-
ance on the life of the bankrupt, in
which the surrender value is doubtful,
anil also claiming exemptions of $200.
The liabilities are listed at $1,663.37. The
court has written for funds for the first
meeting and upon arrival of same the
frst meeting will be called, and note of
the same made here. A list of the cred-
itors of the bankrupt is as follows:

  

Meech & White. Lakeview ------ $185.00
Cantwell Bros., Lakeview —------- 185.00
Frank Williamson, Lakeview ---- 193.37
Peter Peterson, Lakeview -------- 300.00
W. E. Charnley, Lakeview ------- 145.00

 

 

 

   
       
   
 
 

Delicious cookie-cakes and

Crackers and

ae nce

meal and for every taste.

Grand Rapids.Mich.

crisp
appetizing crackers — There is a
Hekman food-confection for every

n biscuit Co

 

 

 

 

 

 

ce
~

     
  
   
  
 

   

rarer
USI

and fresh eggs.
to golden crispness.

them always fresh and delicious.

Holland Rusk Company, Inc.

HOLLAND MICHIGAN

HOLLAND RUSK

Made of whole milk, wheat four
Baked and toasted

a The moisture-proof wrapper keeps

 

 

 

 

 

 

 

 

 

 

FOR RENT

NEW STORE ROOM DE LUXE

IN $100,000 MASONIC TEMPLE
AT ANGOLA, IND.

Wonderful Store in prosperous town, 42 miles from
Ft. Wayne, Department Store on same site, most prominent
in town, for over 25 years. 5565 square feet, modern in
every respect, extensive show windows, wonderful island
case, Terrazo entrance. 65 x 80 basement, mezannine floor
12 x 65.

Angola has a population of about 3000. Excellent
schools, modern improvements, Seat of Tri-State College,
with hundreds of students from all over the world, Center
of the “Playground of the Middle West,” Steuben County,
with its more than ninety lakes. On transcontinental high-
way east and west, Custer trail north and south. Banks
have deposits of $1,615,000. Rich farming country. No
extensive industries. Never had a boom, can not have a
set back, but constantly a busier place and will continue to
prosper as millions will ultimately be invested in perma-
nent improvements at our unsurpassed lake resorts, just
now coming into their own.

Call, Wire or Write.

Waldo Sheffer, L. N. Klink, A. C. Wood, Trustees.

Angola, Indiana.

 

 

 

 

 

en net RR LEAT EE ICE TEETER NGS IESE BH TN

se An ersoctncnver er

 

 

“es

 

we

  

  

   
     
   

  
    
 

    

Aubust 13, 1924

  

MICHIGAN TRADESMAN

      

 

Dr: L. EB. Kelsey, Lakeview __.... 35.00
Dr. B. K. Swift, Lakeview —__--_-_ 35.00
3olinger Bros., Lakeview _______- 385.00
Samuel Lawson, Lakeview  —____-- 200.00

Aug. 12. On this day were received
the schedules, order of reference and ad-
judication in bankruptcy in the matter
of Fred W. Forrester, Bankrupt No. 2541.
The matter has been referred to Charles
B. Blair as referee in bankruptcy. The
bankrupt is a resident of Grand Rapids
and is a tile setter by trade. The sched-
ules filed by the bankrupt list assets of
$542.60, of which $250 is claimed as ex-
empt te the bankrupt, with liabilities of
$5,319.77. The court has written for
funds for the payment of expenses and
upon receipt of the same the first meet-
ing of creditors will be called, and note
of the same made here. A list of the
creditors of the bankrupt is as follows:
Builders & Traders Exchange,

Grand Rapids 220030 00s $ 95.90
Wyoming Sand & Gravel Co.,

Grand Rapids 22000 1688
zarrison Tile & Marble Co., Grand

Te 13.50
Herald, Grand Rapids 2. 4.20

Sparta Ceramic Co., Parkersburg,

AVeSt Va, ee ee 26.28
Wolverine Brass Works, Grand R. 52.09
Eli Cross, Grand Rapids __--_-_--- 1.50
Spielmaker & Sons Garage, G. R. 50.14

Wheel. Tile Co., Wheeling, W. Va. 129.61
American Encaustic Tiling Co.,

Bogen 51.24
IKXeller Transfer Line, Grand Rap. 67.20
Fred H. Hirth, Grand Rapids  __ 1.05
Hermitage Garage, Grand Rapids 39.02

Standard Auto Co., Grand Rapids — 9.20

U. S. Roofing Tile Co., Parkers-

Dure; Wi Va ee ee 125.00
Mosaic Tile Co., Zanesville ooo
3attjes Fuel Co., Grand Rapids __ 15.72

Andres Stone & Marble Co., Mil-
Wagnee oo 3,000.00
National Tile Co., Anderson, Ind. 800.00

A. Botting, Grand Rapids os a 00e
tobert Ruchsman, Grand Rapids_ 37.00
Mrs. F. F. Worth, Grand Rapids __ 200.00
littsburgh Plate Glass Co., Grand

ee oo
White Steel Furn. Co., Grand Rap. 19.80
iKutsche’s Hardware Co., Grand R. 8.59

Ss. A. Mormon & Co., Grand Rapids 286.26
Kelley Estate, Grand Rapids ____ 73.00
Alhambra Tile Co., Newport ____ 106.80

—_2-.____
Natural Theology.

Were I to tell why I believe
In a Supreme Omniscient One
I'd take a seed; who did conceive
Its life obedient to the sun
From year to year
Nor ever fail to full adorn
The harvest field—till those unborn
Will hold it dear.

Were I to sav why I believe
In some Great Heart, I'd lift a prayer
That you with me could too perceive
In every blade and flower fair
The guiding hand ;
Which shaped in beauty every line
So intricate none but Divine
Could thus command.

Were I to say why I believe
In ‘the Omnipotent, with worth
Of starry hosts to yet conceive,
I'd contemplate our humbler earth
Revolving true
To its appointed timed hour
By superhuman tireless power
The ages through.

Were I to show you why I believe
In the eternal Master Mind
I'd take a stone which aeons leave
For later coming man to find
Through skill and art
The bedded rock with fossil shell
Which makes his home where he may
dwell
From storms apart.

Were I to prove why I believe
In One Supreme and ever Good
I'd ask my heart—'Twill not deceive—
For some one surely understood
Who put within,
To guard my footsteps every day,
And warn me lest I go astray,
The fear of sin.
Charles A. Heath.

—_2 3 >___
What Then?

Written for the Tradesman.
I sat in an October sun—
The mellow sadness of the year-—
When leaf and flower had courses run
And frosts were hovering near,
While in the air was a softening haze
Like memory sweet which fondly plays
With scenes long gone and dear.

I listened to October's sun—
Was sure [ caught its message true-—-
As it revealed what it had done
Since northward it had come nnew
It told of shocks in yonder field
Of orchards bending neath their
Of vineyards draped in blue.

vield

And there I answered back the sun

As it had talked the while to me
“Are harvests all the victory won

Or yet will there not be
Ingatherings for the heart of man
Beyond his brief allotted span,

For immortality?”

Charles A, Heath,

Ao aatt

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $3 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

 

 

Situation Wanted—Married man capa-
ble of taking entire charge of grocery

department wants position in general
store. Best of references. Address No.
685, c/o Michigan Tradesman. 685

 

FOR SALE—Three corner lots; fine new
red crown tilling station and grocery store
combined. Only three months old. Good
six-room house, garage, laundry room.
3eautiful location at Central Park, three

miles west of Holland on M-11, West
Michigan Pike. Bargain. Inquire at
once. S. Elferdink, R. R. 1, Holland,
Mich. 686

 

For Sale—One Western Electric direct
current motor, 74% horse power, 220 volts,
1790 revolutions per minute. E. C. Pig-
gott, Fowler, Mich. 687

 

BUSINESS OPPORTUNITY—For Sale
—Profitable general merchandise business
in excellent community near Coldwater.
Suitable terms can be arranged as owner
wishes to retire from active business. A
real opportunity for profitable investment.
Arrange for personal inspection. Address
No. 6/9, c/o Michigan Tradesman. 679

 

=

For Sale—Potato warehouse in good

location. Building also suitable for mer-

cantile purposes. Selling at sacrifice. For

particulars, write No. 680, e@/o Michigan
Tradesman. 680

 

FOR SALE—Drug store, town of about
2,000 population. Invoice stock and fix-
tures $6,000 to $6,500. Owner past 70
and wishes to retire’

Groceries, dry goods and notions, good
country town of about 400 population;
main line of G. R. & I. and M13. Doing
fine cash business. Might consider city
residence in exchange. Invoice about
$5,000. Address BRACE FARM AGENCY
Sparta, Mich. 683 ;

FOR SALE—On account of failing
health I offer the Tuttle House hotel in

 

Alba for sale. This property is well
worth the price asked. Terms to re-
sponsible parties. Mrs. CC: B, Tuttte
Alba, Mich. a

 

Wanted—Stock of general merchandise,
clothing or shoes. R. J. Sweeney, Lan-
caster, Wisconsin. 674

 

 

Dickry Dick sells bottle caps 18c per
gross, Budweiser, Stroh’s, Blatz, Puritan
Malt Syrup, and kegs and supplies.
Muskegon, Mich. 676

 

 

 

Stationary engineer and machinery in-
stallations. Have machinery for cutting
keyseats in line shafting without remov-
ing from shaft hangers. Machinery re-
pairs and job work specialty. Wm. Geale
North Park, Grand Rapids, Mich. 678 °

FOR SALE—A grocery and meat mar-

ket in town near good lake resort. Doing
good business year round. Inventory
$4,400; Price $3,500, if taken at once.

Address No. 665, c/o Michigan Trades-

man. bHD5

Pay spot cash for clothing and furnish-

ing goods stocks. L. Silberman, 1250
Burlingame Ave.. Detroit, Mich.

566

CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes. dry goods, clothing, fur-
nishings, bazaar novelties, furniture, ect.
LOUIS LEVINSOHN, Saginaw, Mich.

 

TYPEWRITERS
Used and Rebuilt machines all makes,
all makes repaired and overhauled, all
work guaranteed, our ribbons and ear-
bon paper, the best money will buy.
Then pson Typewriter Exchange
85 N. lonia Ave., Grand Rapids, Mich.

 

Bell Phone 596 Citz. Phone 61366

JOHN L. LYNCH SALES Co.
SPECIAL SALE EXPERTS

Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

 

 

GRAND RAPIDS, MICHIGAN

 

I Gera SEDeah

A Hot Weather
SALES BOOSTER 4

i
y

i
i

 

Grocers who have featured Zion Fig Bars
through the hot summer weather do not
worty about their cookie sales dropping off
as the mercury goes up.

Zion Fig Bars are so deliciously made that
they command sales at all seasons of the
year.

If your wholesale grocer cannot supply
you write us. :

 

 

 

 

 

The Mill Mutuals

Agency

LANSING - MICHIGAN

STRENGTH
ECONOMY

WAZ
Dy

%
i

DK

REPRESENTING THE

MICHIGAN MILLERS MUTUAL FIRE INSURANCE CO.
AND ASSOCIATED COMPANIES

Combined Assets of Group $30,215,678.02

20% TO 40% SAVINGS MADE IN 1923

Fire Insurance —All Branches
TORNADO - AUTOMOBILE - PLATE GLASS

 

 

 

 

32

MICHIGAN TRADESMAN

August 13, 1924

 

MOBILIZE CREATIVE POWER.

Best Way To Ensure Peace and Pros-
perity.

We all understand—although the
understanding may lie at the back of
our minds—that creative power is
greater than any other kind of power.
Let us, therefore, on Sept. 12, take
stock of our dynamic assets. While
reviewing our forces of defense, let
us review also the original sources
of our strength—the creative energy
that sustains defensive armies and pays
the wages of the police.

Everybody knows (is it not full time
to give the effect to everybody’s
knowledge?) that America is primarily
an immense army of the arts, militant
against the blind forces of nature and
the natural difficulties of human ex-
istence on this inclement although not
wholly inhospitable planet. Every-
body knows that this life-sustaining
army, which has built a thousand ci-
ties and subdued a continent, embodies
the most prevailing force in the world,
We have but to scan the headlines of
to-day’s newspapers if we would see
sharp emphasis of the fact that Europe
lies passive and submissive, eager to
capitulate to the creative army of the
United States.

At the back of the consciousness of
every reflective man and woman lies
the truth that the world’s peace can
be established only by a militant uni-
versity—a mobilization of artistic and
scientific power throughout the circles
of commerce. The Peace Power, the
Irenarchy, is a power pledged to a
perpetual advancement of the practical
arts and to the upkeep of the technical
apparatus of civilization.

We all know these things. The
time has come to put our knowledge
to use.

On Sept. 12 in the city of New York
and in every other city there should
be meetings and processions to cele-
brate the rise of the greatest of the
great powers; to-wit, the life-sustain-
ing power of the United States.

In December, 1916, in the Engineer-
ing Societies’ Building in New York,
an association was formed to bring to
the front of American consciousness
this truth, that the American Com-
monwealth is a creative army before
it is anything else, and that this army
needs, drills, discipline and reviews.
The movement thus begun has not
ceased to expand and clarify its pur-
pose. It is called the Technarchy. It
has a headquarters at 1674 Broadway,
New York City. But for all its pro-
tagonists care, it my be called by any
other name, and have its headquarters
elsewhere. What is utterly and_ in-
stantly necessary is a name and a
place in every American city for the
recruiting and organization of creative
power.

Obviously, our existing organization
is not good enough, since it lacks a
clear consciousness of its own exist-
ence. Every honest man and woman
desires an improved social adjustment,
a better apportionment of equipment
in its relation to ability. Everybody
desires functional reality—desires to
mean more and to amount to more
in the complex of civilized life.

 

The engineers who organized the
Technarchy were moved to do it be-
cause they knew that the all-conquer-
ing life-sustaining power of the United
States could be augmented manyfold
by specicfic forms of readjustment and
reorganization. They conceived the
idea of establishing permanent offices
in the several cities and towns of the
country, that should treat business
purely as a creative process, and should
enroll and advise individuals and work-
ing groups in such manner that they
should be able to do better work for
better pay, and might so use their in-
vestment power and buying power as
to increase the worth of their money.

In short, the Technarchy was plan-
ned to give the American creative
army reality and a roster.

This is what the country needs for
the assurance of its peace and pros-
perity. What I propose, therefore, is
that National Defense Day shall be
made to signalize the beginning of a
general enlistment of the American
people in a life-sustaining army, a
militant force, awake and aware of its
mission, Charles Ferguson.

—_>--2>—____
Michigan Apple Prospects.

Fennville—This station will ship
about 200 cars, which is 40 per cent.
less than last year. The principal va-
rieties are Jonathans, Grimes, Green-
ings, and Spys. As yet, it is too early
for growers to name prices. How-
ever, it looks as though fruit will be
of excellent quality this season. The
outlook for containers is good, with
barrels selling at 65c.

Hartford—The yield in this vicinity
will be 75 per cent. below 1923. The
condition of fruit is poor. About 20
cars of Baldwins, Spys and Greenings
will be shipped. No sales have been
made yet, but quality of the fruit will
be the best.

Shelby—The yield is estimated at 50
per cent. less than last year. There
will be about 50 cars of Baldwins,
Duchess, Hubbardstons and Spys. The
condition is fair. There is a good sup-
ply of containers, with barrels selling
at 75c. It is still too early for grow-
ers to name prices.

Traverse City—Prospects here are
for a yield 20 ver cent. less than last
year. This station will ship 100 cars
of Baldwins, Greenings and Starks.
The supply of containers is ample.
There have been no sales yet, as it is
still too early. It is not believed that
Duchess will be an important factor
because of poor quality.

Watervliet—The yield here is esti-
mated at 40 ner cent. of last year.
There will be 125 cars of Transpar-
ents, Duchess, Jonathans, Baldwins
and Spys. The outlook for containers
is good, as barrels have decreased in
price. Growers have not yet named
selling figures. There is some scab
even in sprayed orchards.

—~+++>___

Pope said: “The proper study of
mankind is man.” He would have
been entirely correct had ‘he said:
“The proper study of the salesman is
man.” Study human nature to learn
salesmanship.

—_++>___

The bigness of a man is best dem-

onstrated in his ability to do team
work,

How the Anniversary Appeared To
Mr. Tatman.

Clare, Aug. 11—After reading last
week’s issue of the Tradesman, which
marks the beginning of its forty-second
year without change of editorship,
management or ownership, I must con-
cede that you have certainly made a
remarkable record; so much so that
I really felt it a duty to express to you
in a few lines my congratulations on
such a wonderful achievement. I also
enjoyed the splendid contributions to
this, the first number of the forty-
second year of the Tradesman, by its
old and reliable friends for so many
years, such as Charles W. Garfield and
Lee M. Hutchins, whose lines radiate
with usefulness in the making of a
better and greater Michigan.

I enjoyed the reading of the two
beautiful poems; one by Edgar A.
Guest, Forty-one Years of Service; the
other by Douglas Malloch, Forty-one
Years. Each line of both poems car-
ries a beautiful thought for the oc-
casion. To be truthful about it, I felt
like applying some of the goodness
from these lovely poems to myself and
my forty-two years’ business career,
knowing the generosity of Mr. Stowe,
the good editor of the Tradesman, with
all the good things he possesses.

The article written by Mr. Garfield
on cut-over land problems contains
many of the best suggestions ever of-
fered in Michigan as to conservation
and reforestation. This article alone
should be placed in every school room
in Michigan and taught to every boy
and girl. Mr. Garfield has made this
subject a lifetime study and I believe
he is competent authority on this real
vital subject which means so much to
the life, happiness and prosperity of
our State.

The article by Mr. Hutchins is truly
a masterpiece. I have read it over and
over and each time I read it I like it
better—the Value of Purpose. Every
school boy in Michigan should get a
copy of this article and keep it before
him all through school life.

Every business man should commit
it to memory. It would help him to
solve many of the difficult problems
of a business career.

If every public official in our State
and Nation would follow the teachings
of this article our difficult problems
would be solved with ease. Each
politician in Michigan, in justice to his
constituents, should read this article by
Mr. Hutchins.

Charles Christensen’s article to the
business men of Michigan is a com-
mendable one to every business man
in the State and it ought to be read
by all and the very valuable sugges-
tions made by the writer should be a
text book for every merchant.

These splendid letters from prom-
inent men from all parts of the State
in your first issue of your forty-second
year make it one of the best Trades-
mans | think I ever read and, in con-
gratulating you upon this issue, I want
to express the hope and the best wish-
es that each issue of the Tradesman
for its forty-second year will be well
filled with valuable thoughts and sug-
gestions to all its readers, as it has
been in the forty-one years just past.

J. B. Patanan:
Mutilations By the Films.

Detroit, Aug. 12—Having just come
from a theater and sat through the
picture version of “Tess of the D’Uber-
villes,” by Thomas Hardy, I must ex-
press my seething indignation at the
outrage perpetrated on a much-loved
book in the name of cinema genius.

I am not a “movie fan,” but I am
Dorset born, right in the Hardy coun-
try, and went to the celluloid presenta-
tion to see some of my beloved coun-
tryside on the screen. Instead I saw
small shots exploited by the producer
in his advance “puffs,” a sickly melo-
drama as unlike Hardy’s stark realism
as moving picture brains, of course,
would be.

All the old hokum—village maiden

‘with marceled hair and Paris slippers,

colored shots of biblical scenes, in-
variably in bad taste unless handled
very carefully, added to a supper club
scene of Hollywood manufacture. All
that was needed to complete the idiocy
was ithe bathing girls romping on.
They were worked in on the village
green prancing round a maypole, with
obviously no training in maypole
dancing.

When Hardy wrote the book the
lassies and lads danced the maypole,
but not in “Hardy-up-to-date,” with
motor cars, telephones and supper
clubs.

It is against such false representa-
tions as these so-called “reproductions
of great books” that something drastic
should be done. The film producers
are glorified barkers of a gigantic
circus—no better—who, with specious
promises, beguile the unsuspicious out-
side the sideshows by heralding these
insults to intelligence as faithful pre-
sentations of masterpieces. A_ little
masterpiece which was not heralded
was a French film. “Old Bill,” by
Anatole France. One actor was named
Maurice de Feraudy, who recently
played repertoire in this city.

There are only two living classics—
Anatole France is one, Thomas Hardy
the other. No doubt the Sage of
Wessex would give a satirical smile
could he view his mutilated ‘Tess,”
being a cynic. I, being also Dorset
born, and a humble admirer, write
this protest. Primrose Leigh.

—_+> > >—____
Government Forces Salmon Packers
to Reduce Output.

Secretary of Commerce Herbert
Hoover has taken drastic action in
curtailing the pack of Alaska salmon
through the use of the power invested
in him through the passage of the
White bill. He has issued new regu-
lations covering the fishing industry,
effective immediately, of which the
salient features are: Fish trap opera-
tion is prohibited in many sections
of Alaska and greatly curtailed in
others. The weekly closed periods
have been extended anywhere from
twelve to eighty-four hours, while in
twelve localities fishing is prohibited
altogether. In Southeastern Alaska a
thirty day closed season is imposed,
effective at a time when many of the
largest catches are usually made. In
notifying his broker of Secretary
Hoover’s ruling, one prominent can-
ner remarks: “By many. the acticn
is considered drastic and its effects far
reaching. Quite naturally the packers
are more or less in the air,
them believing they have been hard
hit and at this writing have withdrawn
all prices pending a better understand-
ing of the new regulatory laws. A
few still continue to accept futures at
going prices. Your guess is as good
as ours as to what will happen to sal-
mon prices. With prices temporarily
withdrawn and a great curtailed pack
in sight, we can see some tough sled-
ding ahead.”

—+-+___
Neck and Neck.

An elderly lady was visiting the
University Hospital jn Oklahoma
City.

“Poor boy,” she said to an ex-
soldier who had been wounded, “you
must have been through some pretty
tight squeezes.”

At this he turned a violet scarlet and
stuttered, “Well, madam, the nurses
here have been pretty good to me for
a fact.”

many of