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Forty-second Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 17, 1924 Number 2139

Cs eee nena arene nr eT ee ay ca uae ee a on forsnee Ue ee Aa

ITT

 

 

Public Reference Library,
Library St

SSSSBBBBDES

THE PLAINSMAN’S CREED

 

 

 

 

I WASTE NO THOUGHT ON MY NEIGHBOR'S BIRTH
OR THE WAY HE MAKES HIS PRAYER.

I GRANT HIM A WHITE MAN’S ROOM ON EARTH
IF HIS GAME IS ONLY SQUARE.

WHILE HE PLAYS IT STRAIGHT I’LL CALL HIM MATE;

 

 

 

 

 

 

 

IF HE CHEATS, I'LL DROP HIM FLAT.
E OLD CLASS AND RANK ARE A WORNOUT LIE,
| | FOR ALL CLEAN MEN ARE AS GOOD AS I,
| AND A KING IS ONLY THAT.
|
|
| BADGER CLARK
|e |

 

 

Pee igi) : : EI

 

  

 

 

 

SUPPLY THE HOUSEWIVES WITH
PDArowan

Throughout the summer, most housewives,
with commendable thrift and foresight, can or
preserve a part of the abundance of fresh fruits
and vegetables for use on their tables during
the long winter months. This is the time, there-
fore, to furnish them with glasses and jars, with

sugar and spices and with PAROWAX.

She knows that to preserve her fruits and
vegetables, she must seal them in their con-
tainers with a seal which is airtight. She knows
that unless the air is excluded they will ferment
and become unfit for use.

She knows too, that PAROWAX will seal
them tight, keeping all their goodness and fresh-
ness in and keeping air out. The effectiveness
with which PAROWAX seals each container,
its cleanliness and purity and the ease with
which it is used, makes it ideal for all canning
and preserving where jars, glasses or bottles are
used for containers.

Every dealer should have an adequate
supply of PAROWAX on hand throughout the

summer. It may be secured promptly from any
agent or agency of the

Standard Oil Company

(INDIANA)
910 S. Michigan Avenue Chicago, Illinois
Michigan Branches at Detroit, Grand Rapids and Saginaw

 

One of these two color counter display

cartons is packed in each case of Parowax.

 

 

 

 

 

  

 

 

 
   

 

 

 

 

Forty-second Year

GRAND RAPIDS, WEDNESDAY, SEPTEMBER 17, 1924

 

Number 2139

 

MICHIGAN TRADESMAN
(Unlike any other paper.)
frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.

 

D ‘VOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly By
TRADESMAN COMPANY
Grand Rapids
E. A. STOWE, Editor.

 

Subscription Price.

Three dollars per year, if paid strictly
{n advance.

Four dollars per year, if not paid in
advance.

Canadian subscriptions, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of -urrent issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

 

Entered Sept. 23 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.

 

 

WRONGFUL USE OF FIGURES.

It looks as though a long and tedi-
ous process is in store before the vari-
ous trade associations will be advised
how far they can go in imparting to
their members information of general
use. Quite a while ago a number of
bodies of the kind used to act as price
fixing organizations. Members fur-
nished information as to output, cost
of production, quantities available,
sales and prices. At regular intervals
prices were agreed to and schedules of
the same sent to the trade. In a
number of instances even territories
were apportioned to certain members
or groups, and it was agreed that none
others would furnish supplies to buy-
ers in such places. A buyer was un-
able to purchase except at certain fixed
prices and on certain terms, no matter
to whom he applied. This illegal and
intolerabale practice led to the institu-
tion of proceedings against the hard
lumber organization, one of the con-
spicuous offenders, and the United
States Supreme Court’s decision put a
stop to activities of the kind. Follow-
ing the decision, Attorney General
Daugherty was asked to give his in-
terpretation of its scope, and he did
so in an opinion which declared illegal
the distribution of any data regarding
production, sales, etc., irrespective of
the purpose or consequence of the dis-
semination of the data. This was
manifestly absurd and has been criti-
cised by trade associations generally.
It is now announced that Attorney
General Stone purposes bringinig a se-
ries of actions in order to clarify the
situation. If so, it means a long de-
lay. Sooner or later it will be estab-
lished that it is not the gathering and
dissemination of data which are illegal,
but that it is the wrongful use of them
that is criminal.

 

WRONGLY NAMED.

Last Friday by act of Congress and
by proclamation of the President, this
country celebrated its first National
Defense Day. It was in no real sense

a “Mobilization Day.” The regular
army took part in the celebration in
its posts or in nearby cities. The Na-
tional Guard marched in full strength.
The reservists, men and officers, gath-
ered at their established mobilization
points. Those citizens of patriotic in-
clinations who were moved to help in
this double celebration of the sixth
anniversary of St. Mihiel and National
Defense Day had parts assigned them.
To call this a “Mobilization Day” and
compare it with the genuine mobiliza-
tions of the Old World is ridiculous.
It is more like a prudent householder
examining the revolver he keeps in
the chiffonier. It is no more than a
parade and inspection of the National
police force.

 

Under the Dawes plan it is tended
to put German currency on a gold
basis. The mark is already stable and
likely to remain so, but the feat of
backing it with gold must be accomp-
lished only by degrees, for 1f done
rapidly, it would lead to a disruption
of internal values. But the return of
Germany to a gold basis is a question
of even more significance outside of
Germany than it is within the country.
Any nation dealing with Germany wil

be at a disadvantage if its currency is.

not backed by metal. So it has been
decided in Great Britain to bring the
pound sterling gradually to par
through financial maneuvering and
then make it gold-convertible. That
the first step will not be easy is shown
in sterling’s fall since the signing of
the London agreements, especially as
it followed a rather spectacular rise.
In France there is no intention of
bringing the france to parity, but ulti-
mately a gold basis must be provided
at whatever value is decided upon. The
inevitable movement toward gold is
confounding the arguments of the
paper money theorists, though it is
merely a result of common sense and
sound finance. ,

 

 

The scientific John Hodges, hedgers
and ditchers, ‘have never been so suc-
cessful as they are to-day. Every day
brings its discoveries. A Michigan
professor has unearthed what may be
the church built nearly two thousand
years ago on the site where St. Paul
preached: a French antiquarian has
found the skull of Henry of Navarre:
and an Italian explorer ‘has run across
the lost books of Livy’s history of
Rome, obviously a first edition. The
ground of all Europe is full of these
things and will continue to be full of
them so long as the unsophisticated
people of America have a craze for
purchasing relics. The Holy Grail has
not yet been located, nor Cinderella’s
slipper, nor the pot of gold at the foot
of the rainbow. But there is ‘hope that
we'll get ’em all—maybe.

Generally speaking, we do best those
things which we do easily.

WOMEN’S APPAREL.

The ensemble suit is still the strong-
est feature and is enjoying increasing
popularity. Dress lines are. still
straight, and panel effects, both front
and back, are in demand. As is cus-
tomary, tihe manufacturers of more ex-
pensive gowns show a more simple
treatment but the more popular priced
garments trim-
ming in contrasting and bright color-
ings and much fur is used. Colored
collars and cuffs are shown and after-
noon gowns appear with silk embroid-
ery and evening gowns with metal em-
broidery and metal brocade.

show. considerabale

Some flares are to be seen and more
fullness in the skirt by employment of
plaitings in panels is evident. The
length of skirts is shortening some-
what, but 10 inches from the ground
is best, though some advocate 12
and even as short as 15 inches from
the ground. It should be remembered
that if the skirt is shortened the coat
of the ensemble garment must also be
shortened as equal length is desirable
and coats are 50 inches long.

Coats are straight in line and much
fur is used on collars, cuffs and at bot-
tom. Considerable bengaline is used
for lining and also figured prints, giv-
ing a bright contrast.
becoming more
shown in the

Tunic blouses are
popular. These are
lighter weight silks, such as chiffon,
georgette, crepe de chine and printed
fancies.

 

COTTON GOODS.

In this market there is little activity.
The retailer and jobber are buying
only necessities. The present day price
of raw cotton is so high that the manu-
facturer will not risk purchase and
manufacture, therefore the mills are
curtailing production and in some in-
stances discontinuing all production.

The retailer’s purchases do not en-
courage the jobber to place orders
sufficient to warrant the manufacturer
to proceed in production, and the ex-
planation is that the retailer will not
pay the price that present costs de-
mand.

The manufacturer believes that raw
cotton must drop to a price of from 21
to 23 cents before resuming normal
production unless actual purchases in-
dicate that the consumer will buy at
prices based on present costs.

 

German military maneuvers
staged this year with dummy equip-
ment—wooden cannon and riflles, can-
vas tanks and so on. The object of
war games, of course, is to stimulate
possible conditions of

were

as nearly as
actual warfare so that the men trained
with “ersatz” equipment could easily
‘tep into the real thing if it became
available. It will not seem strange to

a world familiar with the Teuton men-
tality that the Germans, at the very

time when they should be demonstrat-
ing their abandonment of the old mad-
ness and showing some signs of sin-
cerity in carrying out their treaty ob-
ligations, should be flirting on the very
border line of the law with the pos-
sibility of military rehabilitation. But
the Germans make use of dummy ma-
terial in other places besides the
Their diplomacy is
outlook is “ersatz”

maneuvering field.
“ersatz” their world
ideals are substitutes for
thing. They simply cannot
realize that the rest of the world is
intelligent enough to see through their
Their

their very

the real

shams. superiority complex
covers a magnitude of stupidities.
<item

Something in the nature of a Dawes
program for payment of the French
war debt to the United States has been
evolved by Edward N. Hurley, a mem-
ber of the American Debt
The main feature of the plan is
the French

Commis-
sion.
the attempt to
franc from the instability that large
annual payments would be sure to in-
cur. The idea is that France could
afford to pay about $100,000,000 a year
years, but could not
afford to allow such an amount to
leave the country. The United States,
therefore, would ask the actual trans-
fer of only half this sum, investing the

protect

for sixty-seven

remainder in private French industry,
which is in need of capital. A transfer
agent would see to it that French ex-
change values were not injured in the
Two capital questions im-
mediately arise: first, could the United
States constitutionally
make such
could French industry absorb so large
amount of foreign capital each year?

process.

Government
investments, and, second,

The objections are obvious.

ccaiecaeisciiiaiaiiapnasiiauassianien
The merger of the Pere Marquette
and the Erie with the revamped and
Nickel Plate assures another
great rail system for the Eastern ‘half
of the United States.
the Pere Marquette rounds out one of
the greatest consolidations in rail his-
tory. The new system will have 14,000
miles of track, a capital value of $1,-
5000,000,000, and will link the Mis-
sissippi Valley and the Great Lakes
with the Atlantic through
9.000 miles of actual roadway. Ap-
proval of the merger by the Interstate
expected

revised

The consent of

seaboard,

Commerce Commission is
and it is possible that under the com-
plans for further mergers
the Lackawanna will be added to the
Nickel Plate mileage. The Van
Sweringens have accomplished a part
of what the railroad world has come to
expect of them. If they do not now
proceed to take over a Western road
that will carry them out to Spokane
and Seattle and give the Nation its
first transcontinental line, the rail
world will be more or less disappointed.

miussion’s

To fill your job; let your job fli you.

 

 

MEN OF MARK.
F. D. Carter, General Manager of
Reynolds Shingle Co.

There is truth in mythology. Fables
are wisdom in the guise of fancy. So
in the myth of Anteus is the lesson
of the wholesomeness of the soil. An-
teus was said to renew his strength
every time he touched the earth. The
might be phrased in more
prosaic language. It is doubtful, how-
ever, if its underlying facts thus would
be more persuasive. We are all earth
folk. The strength of us is out of the
soil. The strong men of our Nation
are men who have tilled the fields and
garnered the harvests. The very pro-
totype of all that is best in American-
ism ts Abraham Lincoln. He remain-
ed close to the things of the soil until
the end. More than once in the evo-
lution of civilization great leaders, as
Cincinnatus in the old Roman days,
have been called from the plow to the
councils of state. People who come
direct from the land have sturdy prin-
ciples. They know the value of toil.
They have learned to earn the right
to live by the exercise of brain and
brawn. Their instincts are more high-
ly developed than those of urban
dwellers. Wherefore, they are quick-
er to detect pretense and false ideas.

lesson

An endowment of this kind is a
possession not transmitted from for-
tunate ancestors but won by dint of
personal striving. In this respect the
subject of his sketch has an advantage
which is more to be desired than much
gold and many precious stones. He
comes from the soil. His early years
were spent in close touch with the
brawny workers of the fields. The
training which he received there was
of great service to him. Through it
he was enabled to visualize some of
the tremendous pos:ibilities of knowl-
edge as applied to the fundamentals
of life. He found that science when
united with effort overcomes centuries
of ignorance and incompetence. The
dull plodding and back breaking labor,
with its comparatively meager returns,
have been changed through the agency
of technical education to relatively
easy toil and greater yields with ever
increasing mechanical comforts.

Frank D. Carter was born on a
farm near Marion, Ind., Oct. 20, 1883.
His father was of Scotch descent. His
mother was a Quaker from Pennsyl-
vania. He attended country school
and completed his scholastic education
in the public schools of Marion. His
first employment on his business
career “was as billing clerk for the
Osborne Paper Co., of Marion. A
year later he took the position of book-
keeper for the Citizens State Bank of
Hartford City, Ind. He retained his
connection with the bank three years,
when he resigned to become office
manager of the Wayne Paper Co., in
the same city. This concern manu-
factured box board and he remained
with that company seven years. Find-
ing he had a liking for the roofing
business, the took the position of sales
manager for the Philip Carey Co., with
a factory at Cincinnati and a distribut-
ing house at Chicago. He divided
his time between Cincinnati and Chi-
cago, retaining this connection four
and a half years, when he joined

MICHIGAN TRADESMAN

forces with the W. S. Nott Co., which
had the Northwestern sales agency
for the Reynolds Shingle Co., with
headquarters at Minneapolis. He put
in five years with this house, when
the agency for the company was trans-
ferred to him. He continued this ar-
rangement two years, when he was
summoned to Grand Rapids to take
the position of sales manager for the
Reynolds Shingle Co., He continued
in this capacity until Sept. 4, when he
was made general manager of the
business.

Mr. Carter was married Feb. 18,
1924, to Miss Ellen MacDonell, of
Rochester, N. Y. They reside at Oak-
wood Manor.

Mr. Carter is not a member of any
church or fraternal organization. His

 

self-control which holds him tranquil
under every stress and strain. This
accounts for the quiet efficiency of the
man. Friends like him because his
disposition never varies.

A trait of Mr. Carter’s character
which deserves to be emphasized is
his patriotism. His love of country
is not merely sentimental. It is prac-
tical and positive. He has no patience
with those who are constantly finding
fault with American institutions. The
benefits achieved for the people by
our system of government are over-
whelmingly greater than its imperfec-
tions. Wherefore, he believes in plac-
ing the stress upon the good in our
Nation and thus educating the people
to the practice of better citizenship in
their relation to one another.

Frank D. Carter.

only social connection is a member-
ship in the Cascade Country Club. He
fishes, hunts, plays golf and drives an
automobile. He believes in the efficacy
of ‘hard work and has large plans for
the extension and development of the
Reynolds Shingle Co., which will be
disclosed as his ideas are worked out.

Mr. Carter contrives to keep him-
self physically up to the exacting re-
quirements of his work. It is true that
men have accomplished big things in
business, art and statesmanship de-
spite the ‘handicap of bodily infirmities.
Alexander Pope, Napoleon and Stein-
metz might be mentioned as examples.
But Nature’s law of “a sound mind in
a sound body” is seldom violated with
impunity. Not only does Mr. Carter
maintain his vigor by proper exercise,
but he conserves it by practicing a

How Much Is One Worth?

This is a much discussed subject
these days.

A bright young man applied for a
position in a bank, and valued his ser-
vices at $1,500 a year. Whereupon
he was told by the president that he
wasn’t worth it, and proceeded with
pencil and paper to show him why.

“There are 365 days in the year,
but you work only eight hours a day
which amounts really to only 122 days.
Subtract from that 52 Sundays and
we have 70 days left. Neither do you
work on Saturday afternoon, that’s 25
days more to be deducted, leaving a
remainder of 44. You receive a two
weeks’ vacation, which reduces it to
30 days. The bank is closed on eight
holidays, which leaves only 22. You

September 17, 1924

are allowed a half hour for lunch,
which amounts to 15 days, and the
net remainder is seven days. Now
don’t you think $1,500 for one week's
work is entirely too much.

“I get the idea,” said the bright
young man, “you have figured only
the debit side. We will now check up
the credits.

“You will egree that there are 305
working days in the year, exclusive of
Sundays and the eight holidays. |
shall arrive 15 minutes before time and
leave 15 minutes after hours each day,
which reduced to hours and divided
into eight-hour working periods
amounts to 19 days. Although I am
supposed to work only eight hours a
day I shall spend three hours out
of the remaining sixteen, studying to
make your business better. This will
aggregate 115 additional working days
—then I shall spend one hour a day
worrying for fear I may lose my job,
which amounts to 38 days more. Sun-
day I shall pray four hours for the
success of your business, which would
amount to an additional 26 days. Now
strike a total and you will observe
that I shall actually put in 560 work-
ing days for you, which is slightly over
63 per cent. more than the usual ac-
cepted working year of 308 days.”

“Young man,” remarked the presi-
dent, stroking his chin thoughtfully,
“T perceive that you have a peculiar
talent for figures. I shall take you on
and put you to work figuring up the
interest due us from our customers.”

——
Parisians Sponsoring High-Crowned
Hats.

There will be no dearth of millinery
novelties this season, judging from
cable information from Paris that has
lately reached the Retail Millinery As-
sociation of America, The current bul-
letin of the Association describes the
offerings of many of the leading
French modistes.

“Georgette makes seven-inch crown
hats of supple shell-brown felt with
Napoleonic brim as high as_ the
crown,” its says. ‘These hats have a
decided cylindrical bulge at the cen-
ter front, and are trimmed with a band
of gazelle fur extending from the top
cf the crown over the right side-front
of the brim and terminating in a
buckle of tortoise shell.

“Suzanne Talbot’s latest idea in eve-
ning turbans has a very high pagoda
crown, with folded rolls of black satin
printed with gold arabesques around
the top of the straight portion. The
crown peak is topped with a small bow
of this figured satin. Maria Guy’s
newest hats have high, rounded crowns
and rather wide rolling front brims
which are short in the back. They are
upturned and slit to show the ‘grege’
ribbon that passes around the crown
and forms a star-shaped bow that is
placed at the widening of the brim
toward the right side-back.

“Jane Arsot makes a black felt hat
with high, round crown and wide front
trim that is turned straight up and
bordered by jade ribbon. A_ plaque
of jade is placed at the left side near
the top of the crown. Lewis is trim-
ming some of his best hats with
shaped pieces of fur, which are outlin-
ed by metal thread or tiny ribbon frills
or bindings.”

 

 

 

September 17, 1924

IN THE REALM OF RASCALITY.

Cheats and Swindles Which Merchants
Should Avoid.

A new counterfeit $10 National cur-
rency note on the Federal Reserve
Bank of Chicago has been discovered
by the Treasury Department. The
check letter which should appear in
the upper right and lower left ends
of note is missing. It is a photo-
graphic production on two pieces of
paper between which a_ few. silk
threads have’ been distributed. No at-
tempt has ‘been made to color the seal.
The back of the bill is blue instead of
green and the counterfeit should be
readily detected.

A counterfeit $100 Federal Reserve
note on the Bank of San Francisco,
discovered by the Treasury Depart-
ment, is printed from photo etched
plates on three pieces of thin paper
with coarse fibre between the two next
to the face of the note. The color of
the seal and number is good and ‘n
general appearance the note is fairly
deceptive. This is series No. 1914.

 

The Federal Trade Commission re-
cently ordered the Smith-Kirk Candy
Co., of Toledo, to discontinue the sate
of candy upon the wrapper of which is
any inscription or illustration repre-
senting other than the true composi-
tion of the candy. The Commission
charges that the firm manufactured
bars of candy coated with chocolate
which they named “Chocolate Ice
Cream Bar,” the wrapper of which
contained an illustration of a child
holding in its hand a picture of an ice
cream cone.

 

The use of the word “Havana” in
connection with the advertisement and
sale of cigars made of tobacco not
grown on the Island of Cuba is ques-
tioned as an unfair method of competi-
tion by the Federal Trade Comm’ ssion
in a complaint issued against Harry
Blum, a cigar manufacturer of New
York City. According to the Ccm-
mission’s citation the trade and con-
suming public are mislead and deceiv-
ed into the alleged erroneous belicf
that the respondent's cigars are manu-
factured entirely of tobacco grown on
the Island of Cuba. This impression
is caused it is alleged by the respon-
dent’s use if the words “Havana” or
“Habana” both on his labels and in h’s
advertising matter in connection with
cigars not made wholly of Havana
tobacco,

 

The Federal Trade Commission has
issued a complaint against the Knick-
erbocker Knitting Mills Co., of Cleve-
land, charging unfair methods of com-
petition. The company is engaged in
selling knit goods to reta‘l dealers lo-
cated throughout the United States.
According to the complaint the re-
spondent in connection with its name
“Knickerbocker Knitting Mills Com-
pany” causes to be prominently dis-
played the statement “Manufacturers
of Knitted Outerwear.” The compla nt
alleges that respondent neither owns,
operates nor is interested in any knit-
tng mills whatsoever but buys the
goods which it sells from other per-

 

MICHIGAN TRADESMAN

sons and manufacturers thereof. The
complaint further alleges that respond-
ent’s use of the statement ‘‘Manufac-
turers of Knitted Outerwear” in con-
nection with its company name mis-
leads and deceives the general public
into the belief that persons buying
from it are dealing direct with the
manufacturer and are saving the profits
of middlemen, when as a matter of
fact, the complaint states, respondent
receives the prevailing wholesale prices
usually received for such goods in the
ordinary course of trade.

 

In an unfair competition complaint
issued by the Federal Trade Commis-
sion, the Double A, Platinum Works,

Inc., of New York City, is charged,

with misbranding certain of its prod-
ucts. The firm is a manufacturer of
unfinished metal jewelry pieces known
to the jewelry trade as “findings.”
Such “findings” the citation states, are
made of platinum alloyed with other
metals. Respondent’s “findings,” the
complaint recites, are branded and
stamped with the words “Double A.
Platinum,” “A, A. Plat.’ and other
similar wording. The complaint al-
leges that such branding and stamp-
ing has a tendency to mislead and de-
ceive the trade and purchasing public
into the belief that respondent's “find-
ings” are composed of pure platinum
and not alloyed with other metals as
alleged.

Medina, Ohio, Sept. 15—I have to
report that I, among others, have been
swindled by two persons—J. C. Wil-
liams and C. Edwards—who repre-
sented the W. & H. Merchandise Co.,
Inc., of Pittsburgh, Pennsylvan‘a, and
collected checks and money and de-
livered sugar in bag lots, but have not
fulfilled all, and have disappeared since
Saturday, Sept. 6. They do not know
where or anything of them at the Mil-
ler House, Medina, Ohio, their head-
quarters. This leaves me out $129
and no sugar. Wm. Franz.

——_~-2

Weather Helps Tailored Blouse.

The cooler weather of the last sev-
eral days has brought out the two-
piece tailored suit again, and with it
has come a revived demand for the
tailored blouse of hip length. Al-
though the tunic blouse still is far
ahead of all the other styles, the call
for the tailored garment has reached
proportions that are beginning to at-
tract attention in the trade. English
broadcloth, in the same pastel shades
that were favored last Spring, is seen
in the models now being taken by
buyers, but the garments themselves
show various changes in cut and
trimming details. Fall blouses . also
exploit the long sleeve that frequently
is made with the mannish_ turned-
back cuff, which is fastened either
with regular cuff links or with large
pearl buttons.

——_+-
Might as Well.

A wealthy old lady, falling ill, called
a lawyer to assist her in making her
will. She tried to go into a good deal
of detail in her instructions, and the
lawyer said soothingly:

“Now, then, don’t you worry about
disposing of this property; just leave
it all to me.”

“Well,” answered the old lady, “I
guess I might as well. You'd get
most of it anyway.”

 

 

 

‘Time to Cueck Up

N DISCUSSING a well known depart-

ment store in one of the Metropolitan

cities recently our attention was called

to the difference between the clerks of to-day

and the clerks prior to the period of advancing
prices and inflated business.

This matter keeps coming to the attention
of business men in connection with the sales
end of their business. Criticisms are common
on the part of the buying public of the lack of
knowledge on the part of the present day
clerks, of the lack of tact in meeting the buyer
and the lack of interest in the buyer’s needs,
to the point that some well known stores and
well established businesses are gradually losing
their foot-hold without seeming to realize the
reason.

This brings to our mind the questions, How
does this effect the business of each individual?
Is the selling service of your organization, in-
cluding the proprietor and the clerks, the kind
that it used to be? Are you studying values
and discussing values as you used to do? Is
your organization making the same effort that
it used to, to please the consuming public? Are
you keeping your store as attractive as it
should be, to keep pace with the present day
competition ?

To-day’s dollars must be well spent, and
to-morrow’s dollars must be better spent. And
the question is whether you are helping your

customers to get the most for their money—
the most real value—QUALITY considered.

It is time for us to check up and time for
most of us to put more thought and care into
the selling side of our business. This means
better looking stores, better bought merchan-
dise and many times better clerks and better
bosses.

Let us check up to-day.

 

WORDEN (GROCER COMPANY
Wholesalers for Fifty-six Years.

 

The Prompt Shippers

 

 

 

 

 

 

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MICHIGAN TRADESMAN

 

 

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Movements of Merchants.

Muskegon—Peter Dubois succeeds
Pattison’s Market, 132 Pine street.

Burton—Archie Cuvrell succeeds
George K. Rose in the grocery busi-
ness.

Grand Rapids—A. S. Bennett, gro-
cer at 1823 Plainfield avenue, ‘has sold
his stock and removed to Lowell.

Detroit—Rothstein & Oshinsky, shoe
dealers, are reported offering to com-
promise with their creditors at 25 per
cent.

Detroit—The Advance Lumber &
Shingle Co., 1103 Majestic building,
has decreased its capital stock from
$200,000 to $5,000.

Detroit—The Detroit Amalgan Fuel
Co., 418 Lexington building, has in-
creased its capital stock from $25,000
to $25,000 and 500 shares no par value.

River Rouge—The Bourdon & Be-
lisle Motor Sales Co., 10293 West Jef-
ferson avenue, thas changed its name
to the Belisle & Noonan Motor Sales
Co.

Kalamazoo—Fred W. Ryder has
purchased the Coffee Shop, Exchange
Place, of Ernest Trafford and_ will
continue the business under the same
style.

Shelby—The Shelby-New Era Co-
Operative Association has changed its
capitalization to $50,000, of which
amount $23,585 has been subscribed
and $17,430 paid in in cash,

Ann Arbor—The City Pastry Shop,
516 East Liberty street, has been in-
corporated with an authorized capital
stock of $10,000, $1,000 of which has
been subscribed and paid in in cash.

Corunna—The new Corunna Brick
Co. has started rebuilding its plant
here. The building was destroyed by
fire two months ago, with a loss of
$100,000.

Detroit—The Michigan Feather &
Down Co., 4751 Hastings street, has
been incorporated with an authorized
capital stock of $5,000, all of which
has been subscribed and paid in in
property.

Detroit—Fuel Oil Burners, Inc.,
5814 Cass avenue, has been incorpor-
ated with an authorized capital stock
of $40,000, of which amount $20,000
has been subscribed and $9,000 yaid
in in cash.

Detroit—The Detroit Auto Light &
Signal Co., 312 Moffat building, has
been incorporated with an authorized
capital stock of $50,000, cf which
amount $5,020 has been subscribed and
$1,520 paid in in cash.

Detroit—The Berman Furniture Co.,
13137-39 East Jefferson avenue, has
been incorporated with an authorized
capital stock of $5,000, all of which
has been subscribed, $1,000 paid ‘n in
cash and $1,000 in property.

Chesaning—The Chesaning Farmers
Elevator Co. has merged its business

into a stock company under the same
style with an authorized capital stock
of $40,000, $31,865 of which has been
subscribed and paid in in cash.

Stittsville—The largest white pine
tree in Michigan stands near Stittsville.
Standing about 160 feet high, it is es-
timated the tree would cut 7,000 feet
of 4 inch deal and common lumber.
The tree is about 700 years old.

Jackson—The Iron Solder Co., 417-
20 Rogers building, has merged its
business into a stock company under
the same style, with an authorized cap-
ital stock of $10,000, $5,000 of which
has been subscribed and paid in in
property.

Detroit—The Baker-Strong Motor
Car Co., 8510 Twelfth street, has been
incorporated to deal in autos, acces-
sories, parts, tires, etc., with an auth-
orized capital stock of $10,000, $4,500
of which has been subscribed and paid
in in cash.

Detroit—The Lorraine Sales Co., 64
West Baltimore street, has been in-
corporated to deal in auto lenses, head-
lamps, safety devices, etc., with an au-
thorized capital stock of $5,000, all of
which has been subscribed and paid
in in cash.

Byron Center—The Byron Center
Farm Bureau Co-Operative Associa-
tion has changed its name to the Byron
Center Co-Operative Co. and increas-
ed its capital stock to $50,000, $3,550 of
which has been subscribed and $3,350
paid in in cash.

Detroit—The Stephen G. Paster-
nacki Co., 4750 Woodward avenue, has
been incorporated to deal in furniture,
Baldwin pianos, etc., with an author-
ized capital stock of $25,000, of which
amount $5,000 has been subscribed and
paid in in cash.

Detroit—The Norris Coal Co., 677

Lyc®te street, has been incorporated
to deal in acl, builders’ supplies, etc.,
with an author’zed capital stock of
*50,000, $20,000 of which has been sub-
scribed and paid in, $5,000 in cash and
$15,000 in property.

Grand Rapids—The Wolverine Lub-
ricating Co., 624 Watson street, has
been incorporated to deal in oils,
greases, gasoline, auto accessories, with
an authorized capital stock of $5,000,
$1,000 of which has been subscribed
and paid in in property.

Grand Rapids—Rottschafer  Bros.,
Inc., 1535 Kalamazoo avenue, S. E.,
has been incorporated to deal in coal,
wood, coke, feed, produce, and build-
er’s supplies, with an authorized cap-
ital stock of $1,000, all of which has
been subscribed and paid in in cash.

Grand Rapids—The Silver Creek
Fuel & Feed Co., 1535 Kalamazoo
avenue, S. E., has been incorporated
to deal in fuel, feed, produce and build-
er’s supplies, with an authorized cap-

 

ital stock of $1,000, all of which has
been subscribed and paid in in cash.

Kalamazoo—The S. & Z. Specialty
Co., Inc., 105-9 West ‘Main street, has
been incorporated to deal in women’s
ready-to-wear apparel, millinery, etc.,
with an authorized capital stock of
$10,000, of which amount $1,000 has
been subscribed and paid in in cash.

Detroit—The Clark-Smith Sales Cor-
poration, 128 Woodward avenue, has
been incorporated to deal in autos,
equipment, accessories, electrical goods
etc., with an authorized capital stock
of $10,000, of which amount $5,000 has
been subscribed and $2,000 paid in in
cash,

Grand Rapids—The Broomhall Tire
& Supply, 129 Michigan street, East,
has been incorporated to deal in auto
supplies, accessories and tires at
wholesale and retail with an author-
ized capital stock of $10,000, $3,000 of
which has been subscribed and paid in
in cash.

Augusta—From pickles and salt to
sand and cement blocks—that is the
transformation to come over the old
pickle station at Augusta. W. E.
Bowen & Son purchased the property
of the Wilson Packing Co. and have
organized a company for the manufac-
ture of cement blocks.

Onaway—The D. & M. will not
abandon its Indian River branch, run-
ning from Tower to LeGrand, at least
not for the present. The Lobdell &
Emery Co. still has 4,500,000 feet of
standing timber along the branch
which it is anxious to get out before
the branch is abandoned. An agree-
ment is said to have been reached
whereby the track will be maintained
at the expense of the Lobdell & Emery
Co. The application made at the same
time for closing the stations at Aloha
and Tower is still pending.

Bay City—The S. S. Kresge Co. has
purchased the three-story block on
Washington avenue, now occupied by
the Lambert Cigar Co. and is planning
to make additions and changes which
v ill incorporate this building with the
Central block, purchased by the Kres-
ge Co. several years ago. The prop-
erty just bought by the Kresge Co.
was owned by Mrs. William Sims and
Mrs. Louise Crane Fowler, of Chi-
cago, daughters of the late A. A.
Crane, a former Wset Side lumber-
man.

MuskegonThe population of Greater
Muskegon, which includes Muskegon,
Muskegon Heights and North Mus-
kegon, is 56,290, according to an esti-
mate by R. L. Polk & Co., of Detroit,
which recently completed a directory
canvass here. This is an increase of
about 3,000 over population estimates
of a vear ago. From 1910 to 1920
Muskegon was the most rapid’y grow-
ing center in Western Michigan and
the fourth fastest growing city in the
State, as revealed by the last Federal
census.

Ishpeming—S. D. Cohen, manager
of the Paris Fashion, at Marquette
and the Style Shop here, is conducting
a closing out sale of the local stock
and will discontinue the store here, re-
movng some of the fixtures to Mar-
quette where they will be installed in
the Paris Fash’on. The remainder of
te store fixtures have been purchased
by Louis Dubinsky, who will conduct

 

September 17, 1924

an exclusive women’s ready-to-wear
clothing store at the same location,
discontinuing the handling of wom-
en’s wear in his store in Heineman
building and replacing it with men’s
furnishings.

Detroit—Merchandising tendencies,
as related to both manufacturing and
advertising will be discussed by four
of the foremost leaders in their re-
spective fields at a dinner to be given
Friday night at 6:30 o’clock in the
auditorium of the Detroit Board of
Commerce under the auspices of the
Retail Merchants’ Association. Speak-
ers will be Joseph B. Mills, public:ty
director, the J. L. Hudson company;
Herbert H. Rice, president and gen-
eral manager, Cadillac Motor Car Co.;
E. F. Trefz, director, General Organ-
ization Co., and Jason Rogers, former
publisher New York Globe. The ban-
quet will be the first of a number
planned for the winter months by thv
new officers and directors of the re-
tailers whose activities for the new

fiscal year have but recently started.

 

Manufacturing Matters.

St. Clair— The Comet Coaster
Wagon Co. has increased its capital
stock from $60,000 to $150,000.

Kalamazoo—The Rex Paper Co. is
expending between $40,000 and $50,000
in additions and plant improvements.
Clarence Buskirk is the new sales
manager.

Cadillac—The Cadillac Veneer Co.
is getting veneer logs from Stittsville,
thirty-three miles from Cadillac. From
two to three trips a day are made with
a truck hauling from 1,000 to 15,000
feet to a load.

Detroit—The Detroit Pressed Steel
Co., 6606 Mount Elliott street, has
merged its bhsiness into a stock rom-
pany under the same style, with an
authorized capital stock of $1,000, all
of which has been subscribed and $2 0
paid in in property.

Kalamazoo—The Kalbfleisch Cor-
poration of New York, one of the
largest manufacturers of chemicals i>
the world, has acquired the plant 0:
the Michigan Silo Co., with sidings
on the Grand Trunk and Chicago,
Kalamazoo & Saginaw railroads. The
company is remodeling the plant and
expects to begin active production
about Oct. 1. The initial output will
be satin white and rosin size, prin-
cipally to serve the paper mills in the
Kalamazoo valley district. The prop-
erty includes 11% acres of ground,
ample for future development of the
industry.

—_++.—_____
Bugs Menace Mankind.

Dr. Leland O. Howard, a Govern-
ment scientist, lists bugs as among
mankind’s worst enemies, and says

‘that every year they cause a loss of

$2,000,000,000 to American farmers.
Figures prove that the United State;
loses more through the damage of in-
sects than any other country, as here
both climate and soil offer favorable
homes to destructive species, most of
which were originally imported.
Seventy-five government stations of
investigation, scattered throughout the
country, are now diligently experi-
menting to find the most efficient
means of combating the pests,

 

 

y

e

 

 

ee REE aN nee REE REE a

September 17, 1924

na et AR RS SR

MICHIGAN TRADESMAN

 

 

Essential Features of the Grocery
Staples.

Sugar-—Local jobbers hold granu-
lated at 8c.

Tea—The market has put in a de-
cidedly firm week. Everything desir-
able in black tea is strong and there
is an advancing tendency due entirely
to firmness in the primary markets.
Tea bought to replace spot stocks in
this country costs considerable more
than present market here. Congou
teas are also wanted at steady to firm
prices. The war in China has not ma-
terially affected the market for China
teas, which are already in good de-
mand and at steady to firm prices. If
the war continues the markets for all
China teas will undoubtedly be af-
fected. No material advance in spot
teas sold for consumption ‘has occur-
red during the week. The whole sit-
uation is firm.

Coffee—The market for Rio and
Santos future green coffee, sold in a
large way, has been somewhat easier
during the past week, owing to a re-
laxation of the tension in Brazil. As
to spot Rio and Santos coffees, the
situation is also somewhat easier, but
not as much so as in futures. The
general line of Rio and Santos on spot
green and in a large way is about the
same as a week ago. Milds are also
about the same. Roasted coffee sold
in a jobbing way is active at about
steady prices.

Canned Fruits—Primary markets in-
dicate considerable strength among
fruits of all sorts, with no pressure to
sell any commodity. In fact, it is
rather a seller’s market. California
items are wanted, especially in the
grades which are customarily in the
best demand, and now that it is real-
ized that peaches are turning out as
canners predicted, there is a disposi-
tion to cover on low grades of No. 10s
as well as on the better lines in the
No. 2% can. There is also a better
call for pineapple for immediate dis-
tribution on the spot and for shipment
from the Coast. Apples at the source
are also ‘held with more confidence.

Canned Vegetables—The tomato
market is as much of a puzzle as ever
and as there are so few actual offer-
ings, quotations are more or less
nominal, although they are on a min-
imum of $1 for No. 2s, $1.40 for No.
3s and $4.40 for No. 10s f. 0. b. This

 

 

week and next are regarded as the

most critical of the season and will de-
cide the pack definitely one way or
the other. Canners say that the out-
put will be short, the only question
being the acuteness of the shortage.
From a number of letters from canners
all of them considered as reliable, it
is learned that raw tomatoes are sell-
ing at 45@60c for % bushel baskets.
The high prices of fresh stock are
shown by the tenders made on con-
tracts to canners as such tomatoes are
coming in. slack packed, indicating
that growers are trying to spread over
their offerings as far as they will go
or have not enough to fill their con-
tracts properly. Canners are in so
much need of stock that deliveries of
tomatoes from the field are being made
at night. Color during last week im-
proved somewhat but it is not up to
last year’s standard and what it will
be from now on depends _upon the kind
of weather prevailing. Estimates are

now 50 per cent. or less of last year’s
output, with a tendency to cut down
rather than to increase the anticipated
pack. Tomatoes so far have ripened
slowly and as they lacked sun and
heat they ‘have been half of their nor-
mal size. One canner says that with
present conditions the crop will not
mature until November, provided there
were no frosts. As overhead has been
heavy under such adverse packing
conditions, canners who made early
contracts at lower figures are losing
money. There is a widespread buying
interest for Southern tomatoes from
Eastern and Middle Western markets.
Corn quotations are more on paper
than they are as reflecting actual trad-
ing. Few canners in any district are
offering any grade as they also want
to fill their present contracts and fear
in many instances that they will not
be able to do so. Peas are devoid of
excitement as the market is not active
by placing extensive additional buy-
ing contracts.

Dried Fruits—No important devel-
opments occurred in the dried fruit
market this week. At the packing end
firmness exists in what is left of
carryover items, while new packs are
not offered to any extent in California
or the Northwest. There will be
prunes and raisins to be sold later on,
packers assure the trade, but the ex-
tent of subsequent offerings of peaches
and apricots are doubtful. North-
western 1924 prunes were advanced by
one of the leading packers last week,
the only one who has been open to
much business of late. Outside of this
change Northwestern and California
new prunes were uneventful. There
has been liberal buying of Oregon
prunes this year as they established
themselves last season. Crops in
California and the Northwest are early
in maturing but the crop estimates
are not changed. There is persistent
talk that peaches will be delivered
short by packers, as the dried tonnage
has not turned out as heavy as ex-
pected. This adds strength to an
otherwise quiet market. Apricots are
admitted to be short. Raisins are the
best seller of the moment and are
moving so well that leading packers
are not anxious to quote new crop,
which might disturb the orderly mar-
keting of the carryover. Spot stocks
of all varieties in boxes and packages
are well maintained.

Canned Fish—Buyers are still hunt-
ing for cheap red Alaska salmon, but
cannot find much except at top prices.
Stocks in many buyers’ hands are very
low. The situation in red Alaska sal-
mon is firm and all holders are very
strong in their ideas. Pink salmon is
dull, this grade is very far behind reds
in activity. Prices, however, are
steady. Maine sardines are unchang-
ed and quiet, but steadily held at the
primary points. Shrimp is scarce and
steady to firm. Other canned fish is
dull.

Beans and Peas—The demand for
all varieties of dried white beans ‘has
been dull during the week, but with
prices about steady. Some shading
can be done in pea beans and also in
most other varieties, although not in
California limas. Green and Scotch
peas dull and unchanged.

Syrup and Molasses—There is some
fear that stocks of molasSes may be

somewhat shorter this season than

-was expected. The situation is firm

and prices are still ‘high. Business at
the moment is light, as buyers and
sellers are apart in their ideas of
value. Sugar syrup is quiet and un-
changed. Compound syrup shows a
very fair movement at steady prices.

Salt Fish—Mackerel has begun to
sell, possibly on account of the early
cool weather. News from Norway
confirms the expectation that the
catch over there has been very light.
This has increased the demand for
Irish mackerel, not only here, but
abroad, from countries that usually
trade in Norway. Irish mackerel are
consequently firm and high. New
shore mackerel of the larger sizes are
coming forward and have a very fair
demand.

Cheese—Cheese is firm and in fairly
good demand for this season of the
year.

Provisions—Hams, bacon, lard, etc.,
are steady at unchanged prices.
—_2+2>———_

Review of the Produce Market.

Apples—Duchess and Wealthy com-
mand $1.25; Wolf River, $1.75. Fhe
Michigan crop will be about 40 per
cent. of what it was last year. This
applies equally to early and
fruit.

Bananas—6'%4@7c per Ib.

Beets—New, $1.25@1.50 per bu.

Butter—The market is steady, with
prices about the same as last week.
Pastures are good and the storage
holdings are much heavier than this
time last year. This would seem to in-
dicate lower prices ahead; however,
this may not materialize. Local job-
bers hold fresh creamery at 39c and
June packed at 36%c; prints 40c. They
pay 22c for packing stock.

Cabbage—60c per bu.

California Fruits—Bartlett pears, $5
per box for either 135 or 150; Tokay
grapes, $2.75 per crate; Giant plums,
$2.75 for 4 basket crate; Honey Dew
melons, $3.25 per crate of either 6 or 8.

Carrots—$1 per bu.

Cauliflower—$2 per doz. heads.

Celery — Commands 40@50c_ per
bunch.

Cucumbers—Garden grown com-
mand $1.25 for fancy and $1 for choice.

Eggs—Fresh eggs continue to be
very scarce, owing to the moulting
season. Weather conditions are fav-
orable and this should increase re-
ceipts greatly. Local jobbers pay 36c
for strictly fresh. They resell as fol-

winter

lows:

SM 34c
ee 30c
Reesh candied ._._..-..---.---+- 40c
@heeke (22. 22¢

Egg Plant—$2 per doz.
Garlic—35c per string for Italian.
Green Corn—25@30c per doz.
Green Peas—$3 per bu.

Green Onions—Home grown are
now in market commanding 25c for
Evergreens and 40c for Silverskins.

Honey—25c for comb; 25c_ for
strained,

Lettuce—In good demand on the
following basis: ;
California Iceberg, per crate ~---$8.50
Outdoor grown leaf, per bu. _-$2.00

Lemons—Quotations are now as fo!-
lows:

300 Sunkist. .------------------- $7.00

5
a0) Hed Hall... 6.50
Se) Ned Bs 6.50

Onions—Spanish, $2.25 for 72s and
$2.50 for 50s; Michigan, $2.50 per 100
Ibs.

Oranges—Fancy Sunkist Valencias
are now on the following basis:

100 aud 126.) $8.25
TSO Za
W726 449
20) 6 i yb
OG ae 7.00
ee 6.00
ANN 5.25

Red Ball, 50c lower.
Osage Melons—Michigan grown are
sold on the following basis:

2s 2 $2.50
i. Le
<0 ee

Parsley—50 per doz. bunches.
Elbertas from West Vir-
g nia command $3.50 per bu.

Peaches

 

Some
late varieties of home grown will come
in later, but in very limited quantities.

Pears—Bartlett command $2.25 per
bu.

Plums—Lombards are coming in
freely and finding an outlet at 75@$1
per bu.
marketing
their crop of early tubers at 90@$1
per 100 Ibs.
the yield large.

Potatoes—Growers are
The quality is fine and

Poultry—Wilson & Company now
py as follows for live:

Heavy fowls 1 20¢
Nee lers 9... 4. 16@22c
hight fowls _...._. __.. 15¢
Glags .- = 8. 10c
Packs 2. 17¢

Radishes—20c per doz. bunches for
hot house.

Rhubarb—$1.50 per bu. for home
grown.

Spinach—$1_ per bu. for
grown.

Sweet Potatoes—Virginia commands
$7.50 per bbl. and $2.50 per hamper.

Tomatoes—Home grown fetch $1.25
per % bu. for ripe and $1.25 per bu.
for green.

Veal—Local dealers pay as follows:

home

Fancy White Meated ---------- 16c
Good 14c
6670 fai ___. llc
Veet 2 ae O&ec

Whortleberries—$4 per crate.

—_——___-$-—__—
Bean Crop of Nation.

Field beans, with an increased acre-
age up-State over last year, have suf-
fered from the moist weather, and
prospects have fallen off during the
past month. Blight and insects have
done some damage. The present fore-
cast of production of 1,715,000 bushels,
compared with 1,690,000 bushels last
year, hinges on whether the crop ma-
tures properly. The other important
bean States show decreases with the
greatest falling off in California, where
the crop was practically a failure. The
United States crop, now forecast at
12,423,000 bushels, is only  three-
fourths as great as last year’s crop.

>.>
Can You?
Can you make a rose or a lily—just one?
Or catch a beam of the golden sun?
Can you count the raindrops as they fall?
Or the leaves that flutter from the tree-
tops tall?

Can you run like the brook and never
tire? :
Can you climb the vine beyond the spire?
Can you fly like a bird, or weave a nest,
Or make but one feather on a robin’s

breast? .
Mary E. Folsom.

 

 

BURNED TO A CRISP.

The English Ruin Their Coffee By
Roasting.

On the Atlantic, Aug. 27—One even-
ing about twelve years ago I was roast-
ing coffee when a student at the Uni-
versity of Wisconsin, a _ native of
Brazil, asked me to roast some for him
according to his directions. What he
wanted was, from my_ standpoint,
burned to a crisp. The aromatic oil,
from which we get the delicacy of
flavor was evaporated. Even the es-
sential oil which gives body to the
drink was gone. What was left was
a black char. I could not imagine ‘how
anybody could derive satisfaction from
it. Yet this boy was from the home of
coffee, assured me that such was the
way natives of Santos used it, and
came many times for such special
roasting.

This shows that we cannot. safe!
pass judgment on anybody in matters
of taste. We cannot say this is right
or that wrong simply because either
May not suit our taste or conform to
our ideas. Perhaps it is extreme for
me to exemplify by something that
occurred during our travels, but I
shall tell it anyway.

We were on a French dining car.
There I saw something entirely new
to me. It was a man who kept his
hat on and yet was served without
protest. That would go at one of our
lunch counters, but in a country
where one cannot sit in a 10 cent pic-
ture house and keep his hat on, I
knew it could not happen. Two
Americans sat across the aisle. After
the meal I remarked on the incident to
one of them. His comment I thought
was excellent. He laughed, said he had
noticed it; “but perhaps we are all
wrong about our ideas—who knows?”

So also may we be all wrong about
coffee—who knows? But, anyhow, the
coffee one gets in Britain, with one or
two blessed exceptions, evidently is
roasted to a crisp. It comes to the
table a black, strong looking drink,
but it is only bitter. There is really
no flavor to it. It is served with hot
milk and it makes such a nauseous
mess that one must practice long be-
fore he can stomach it. Eventually,
he may take refuge in tea.

On the boat going down the St.
Lawrence I met a Texan at the break-
fast table—and he was drinking tea.
“You from Fort Worth,” I said,” and
drinking tea for breakfast?” “Well, I
have to drink something,” he answered
“and the coffee is too blank rotten.”
I did not fall so rapidly from grace,
but by the time I got to Edinburgh,
the over roast, execrable making, milk
and chicory got me and I also went
Over to tea!

But, as the American said of the
dining car, “Maybe we are all wrong
in our notions about coffee.”

This being a trip looked forward to
for long, it was a holiday excursion
primarily. But with me, it is a pleas-
ure to look into grocery stores and
interview grocers. It happened that
my dates were in the British holiday
season; and holidays in Britain are
similar to the laws of the Medes and
Persians, in that they are altered by
nothing in the world. Therefore, my
meetings with assembled grocers were
incidents merely, not main issues.

One thing I regret exceedingly. That
is that our good brother, Giles, of
London, member of our Asparagus
Club and close co-operator in all
things of mutual benefit, was very ill,
so I could not see him. Despite his
illness, however, he extended many
courtesies to me from his sick bed—
more than I had any right to expect
in the circumstances. I want to
acknowledge them now and here.

I was immensely pleased with one
thing that realy surprised me. British
merchants are careful, conservative
and slow to grant intimate informa-
tion to anybody. Yet I wanted to get
some figures relating to expenses, mar-

MICHIGAN TRADESMAN

gins, profits and other factors from
men in all lines. I feared that this
would be difficult. But I was given
the information I asked for without
reserve by some of the biggest men
there. I shall use it properly, but I
hope with benefit to my readers. I
merely mention here my grateful ac-
knowledgements to the heads of Brit-
ain’s big department stores, and some
of the most important co-operatives.

I also had several meetings with
grocers, notwithstanding the holidays.
But it was most interesting to me to
run against ‘the extreme caution of
men who expected to stand sponsors
for me. The “show me” attitude was
far more pronounced than any I ever
met with in any portion of Missouri;
but I am bound to say, also, that
when the confidence was once obtained
it was given unreservedly.

A merchant who put me through
the most rigid examination became my
host to a splendid dinner—nothing too
good for me—and he was only a
sample of what I found everywhere.

My experience in Glasgow will il-
lustrate my point. There I presented
a letter of introduction that I felt
should have vouched for me rather
fully, but I had to go through a most
searching cross examination. I had
allotted an hour to the interview.
was there more like two hours, and
then not done. But after I had ap-
parently satisfied the gentleman on a
other points, as to my knowledge- of
the subject and evident good faith,
he asked me the final question, thus:

“Now, you know we are Scotch,
and you will therefore understand why
I ask the next question: What do you
get out of this?’ Well, there you are.
My purpose in visiting Britain is ex-
plained. My credentials seem in or-
der. I offer myself for the good of
the cause and it appears that my
work may do good and cannot do
harm. Yet they insist on looking the
gift horse in the mouth. Truly, it
was an interesting experience.

But perseverance has its reward. I
got from the merchants of Scotland
and England the sidelights on condi-
tions I wanted. I know them as well
from the few meetings I had as if I
had talked to fifty gatherings. I know
the individual grocer and fruit mer-
chant is of the same caliber as Ameri-
cans, and the percentage of probable
survival is only slightly higher than
with us. The hope there, as with us,
is among the young men who are
coming forward, with serious intent
to know their business, make it their
liie work and succeed in it.

Aberdeen is the original home of
our family. It was interesting to me
to meet with some twenty-four gro-
cers there. It was rather difficult be-
cause I must talk somewhat different
commercial language and use totally
unfamiliar figures. Evidently it got
across, for they stayed two ‘hours.
And I learned a lot, regardless of
what they learned.

In Glasgow my audience was com-
posed of fruit dealers. There were
only about eighteen of them, but they
stuck for two and a half hours, then
expressed their regret that the janitor
insisted on closing the hall. We ad-
journed to the sidewalk and—seeing
that for once it was not raining—we
talked there for another half hour.

But there is the same resistance to
Progress as with us. The woods are
full of men who “can’t.” The only
spark of response I got from two or
three of my Aberdeen audience was
when I told of the virtues of Oregon-
Washington prunes. Those men said
with conviction, “They won’t go here.”
And they did not seem to get the idea
when I said, “You mean to Say they
have not gone here yet!” Similarly,
in Glasgow, I got vigorous resistance
to My suggestion that bananas should
always be sold by weight and _ that
standardized apples should always be
sold by the dozen or box.

There is too much play in Britain.

September 17, 1924

 

 

Enjoy the Best

 

 

 

Tasty, wholesome Zion Fig Bars are easily dis-
tinguished from the ordinary bars, because of their
wonderful eating qualities.

Samples promptly sent upon request.

Ask vour wholesale grocer today to show you the
Zion Line of cooky specials.

Zion Institutions & Industries
ZION, ILLINOIS

 

 

 

 

 

 

 

This is the biggest
month of all!

September practically closes the fruit
season. But this last month is also
a wonderful month for preserving.
Grapes, apples, pears, peaches and many
other of the most popular fruits are on
the market—at reasonable prices and in
huge quantities.

You can increase your sales vastly by
making the final drive on SAVE THE

FRUIT CROP stronger than ever before.
Display and suggest SAVE THE FRUIT
CROP everywhere. Windows well
dressed with suggestions for canning and

preserving will bring many sales to
YOUR store.

Devote a window to SAVE THE
FRUIT CROP and Domino Granulated
Sugar. With a little sales effort, this
month can bring the biggest business of
the season.

American Sugar Refining Company

*‘Sweeten it with Domino’?

Granulated, Tablet, Powdered, Confectioners, Brown;
Golden Syrup; Molasses

 

}

 

i

 

September 17, 1924

MICHIGAN TRADESMAN

 

Men there regard their holidays reall
as holy days. They seem to have a
religion about them. Even as work
stops for ten minutes everywhere in
the afternoon that Britons may drink
tea, so does everything move aside for
play times.

Abroad it has long been the fashion
to sneer at Americans as “dollar
chasers.” I have another slant on
that since I ‘have looked about here.
My conviction now is that we Ameri-
cans work. We are industrious far
beyond the comprehension of those
folks over there. We have the truth
of the philosophy that the best play is
work and that the truest pleasure lies
in work. And since work conquers
all things, we have here the under-
lying reason why America leads the
world. Ask me. I know.

This happens to be written in the
middle of the Atlantic. We are half
way between Glasgow and Quebec.
And my _ holiday has accomplished
wonders. Among others it has done
the best thing any holiday ever could
do for anybody. It has made me
eager to get ‘home again.

There are many reasons for this.
There is the reason of accustomed
things, which, like the dry well, mani-
fest the crucial need of many things
so common with us that they pass un-
noticed.

Going from America last June, I
knew well that I would not find
things in Britain—and more so on the
continent—as I ‘had left them at home.
I knew beforehand that hotels would
be inadequate from an American point
of view. I did not expect to find run-
ning water in hotel rooms, nor did I
find it. I knew that coffee is a totally
unsolved mystery in Britain and a
thing abused beyond expression on the
continent. So I was not quite sur-
prised by what I did find of these
shortcomings.

But I did expect to find good tea—
and I failed. I did think that the
cheaper restaurants of London at
least would compare favorably with
the Childs chain, but the shortcomings
of those of Britain were so glaring, so
palpable, so obvious and so utterly in-
excusable in the case of any manage-
ment which has any. knowledge of the
progress of the outside world, that I
knew ours to be infinitely better. I
did think to enjoy plenty of well made
Welsh rarebit and Yorkshire pudding,
and I expected to find an ample sup-
ply of good kippered herring properly
cooked and served in the region where
it is produced in abundance and where
it originated; but in all instances I
failed.

I got some quite good Yorkshire
pudding in London, but I could get
none at all in York. We found one
place in Chester where really delect-
able Welsh rarebit was made. The
place is Bolland’s. Go there if ever
you go to Chester and eat Welsh
rarebit. It is literally worth going
miles to get.

If you try to eat kippered herring
as it should be eaten in its native
habitat of Dundee and Aberdeen, you
will be disappointed. It properly
should be caught today and cured,
touched with smoke and served fresh
to-morrow. When this_ is rightly
cooked and served hot, it is a dish for
the gods. But though Dundee and
Aberdeen are seaports and herring are
caught there by millions, though both
towns are set thick with curing houses,
I got this fish in perfection only in
Smith’s, in Glasgow, opposite the cen-
tral station. Go there if you want
“kippers” in perfection.

The unsalted butter of Britain is
rather catchy as a novelty for a week
or so, but it soon palls. This is
brought out by the unsalted bread and
pastry, the “flat” cooking of every-
thing. Soon one longs for butter with
a snap to it. Salads are virtually un-
known. Fruit is at a premium, and
this is literally starvation in the midst
of plenty, for the market supply is

abundant. Vegetables are universally
ruined in the cooking, all coming
soggy and utterly tasteless to the
table. I had a thought that English
bacon would have a flavor all its own.
It has, but it is a punk flavor. We
have forgotten more about flavor than
these folks will learn in two or three
more generations.

I shall have more to say in detail of
these things, for I observed widely
and I trust fairly. But we are glad,
glad, glad to get near home again, be-
lieve me! Paul Findlay.

—_2++>—___
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Sept. 16—H. E.
Fletcher, Cashier of the Sault Savings
Bank, attended the bankers’ conven-
tion ‘held at Ishpeming last week, re-
turning Sunday. He was accompanied
by his wife, also Mr. and Mrs. Isaac
DeYoung. The latter stopped off at
Marquette.

Now that gasoline has declined 3
cents, let's go to DeTour for Sunday
chicken dinners.

Roy Barnes, from Texas, has suc-
ceeded Charles Haas as traveling sales-
man for Franklin McVeigh & Co.,
wholesale grocers. Charles is back
with his first love, the National Bis-
cuit Co.

The Soo put out four companies in
parade on defense day. Hon Judge
Fead, of Newberry, made the principal
address at the high school in the even-

ing.
The sawmill of the Cadillac-Soo Co.
will start up again after a three weeks’

shut down. It is expected operations
will continue for the remainder of the
season. The company also expects
that the chemical plant which was
destroyed will be rebuilt and ready to
start again within a short time, so
that this busy industry will soon be
running as usual.

The State troops returned from
Camp Custer last Saturday in com-
mand of Major Jones. This will add
over 250 soldiers to the Fort Brady
barracks and mean considerable extra
business for the merchants and movies
here.

A provincial is a man who tips too
heavily in an effort to conceal his
provincialism.

The many friends of Percy J. Wines,
formerly Assistant Cashier of the
Central Savings Bank are pleased to
hear of his success since moving to
Detroit, where ‘he will be given. the
management of the first branch of the
Springwells State Bank, at Detroit,
which is just being opened. The new
branch is located on Warren avenue
and jis the first step of expansion on
the part of the parent bank. It is
located in the heart of a growing
manufacturing and commercial center,
near the site of ford’s River Rouge
plant and the Paige-Jewett factories.

Fred Shaw, of the Gamble-Robinson
Shaw Co., is entertaining Carl Stouffer
and family, of Muskegon, this week.
They partook of one of those Whitefish
dinners at Salt Point on Sunday,
where the fish come direct from Lake
Superior, which is a real treat to the
lovers of a whitefish dinner.

A great man is one who wears that
painful smile when photographed for
the news reel.

E. A. Latarneau, the new Swift &
Co. soap salesman, is calling on the
trade here this week. This is his
second visit here. He tells us the Soo
is one of the best cities in his territory.
It is reports like that we like to ‘hear
of our old home town.

There is nothing like a resort town
after the season is over, except a cold
fried egg.

Mr. DeBoer, of the firm of Marselle
& DeBoer, has sold his interest in the
meat market and grocery stock to K.
Maze and continue as ‘heretofore. Mr.
The firm will be known as Marselle &
Maze and continue as hetetofore. Mr.
DeBoer will devote his entire time to
the cartage line. William:’G. Tapert.

 

 

     

As “an Ounce
of Prevention”

AXATIVE FOOD
A ifaoy TO EAT

wrorruse cuneate
rv wera 0) wack

 

 

 

Everybody eats Post’s Bran
Flakes as an “Ounce of Preven-
tion.” Keep this great national
food success prominently dis-
played in your windows and
on the shelves. It will make
profits for you every day.

POSTUM CEREAL COMPANY, Inc.
Battle Creek, Michigan

Makers of Post Health Products: Post
Toasties, Post’s Bran Flakes, Postum
Cereal, Instant Postum and Grape-Nuts.

 

 

 

 

Recommend to
Your Customers

for canning purposes
FRANKLIN GRANULATED
SUGAR

in 2 and 5 lb. cartons and 2, 5, 10
and 25 lb. cotton sacks.

The Franklin Sugar Refining Company

PHILADELPHIA, PA.
‘‘A Franklin Cane Sugar for every use”’

Granulated, Dainty Lumps, Powdered, Brown,
Confectioners’, Golden Syrup

 

 

THE DRY GOODS MARKET.

Prosaic as it may be, the biggest
recent helping general
business was the advent of cool weath-
er. As noticeable a feature as any was
the sudden disappearance of the straw
hats which, by an unwritten law, are
doomed to the discard on Sept: 15. Or-
dinarily, because hot weather lingers
after that date, there is a good deal of
resentment displayed in following the
usage. This year, however, the public
in general took the matter in its own
hands and, to the great satisfacation of

influence in

the hatters, discarded straw hats a
week ahead of the usual time. This
was merely a typical instance. Other

articles of Fall wear for both men and
women suddenly came into demand and
helped to give a fillin to trade gener-
ally. Patronage oi the local stores is
now in full swing and bears out the
predictions of a good season. Reports
from elsewhere through the country
show similar conditions. As a result
the influx of buyers from out of town
who are seeking seasonable merchan-
dise reached a high ped& during the
past week. Their purchasing 1s of a
most varied character, although the in-
dividual orders are smal! in many in-
stances. There are plenty of evidences
that the initial buying for the season
was much more conservative than the
general conditions called for and that
there are gaps which must be filled.
Effects of the renewed buying at
retail are snowing themselves in the
wholesale markets. Not only is a bet-
ter tone apparent, but there is an in-
creased confidence of a broader dis-
position of merchandise to continue
over into the Spring season. Advance
orders give token of this, as do also
the more general enquiries. Belated
Fall wants, especially in the garment
trades, are rather wider in scope than
was looked for. In the primary mar-
kets there are still evidences of hesita-
tion, buyers being timid about stock-
ing up in advance of real orders. But
the hesitancy is less than it was a
short time ago, and a tendency is de-
veloping to take more chances. This
is due to the growing realization of
greater stability of values, which
makes the risk less than it was, and
of the better outlook for trade which
works in the direction. As a
whole, the middle of the month finds
matters in much better shape than
was the case at the beginning of it.
Not the least of the favorable signs is
the more optimistic condition of mind
by producers and distributors alike.

same

 

WOOLS AND WOOLEN GOODS.

With wool, as with cotton and other
raw materials, high prices and threats
of scarcity are bound to lead to in-
crease in the supplies. In Australia,
for example, the clip this year was 2,-
000,000 bales, or 300,000 more than
last year. A strong movement is on
foot in South Africa to increase the
quantity of wool grown there, and
similar efforts are being made else-
where. Some little attention may also
be diverted to Peru in this matter. In
that country a systematic effort is in
progress, under official auspices, to
attain high rank among wool produc-
ers. Stud sheep. were imported to be
bred to the degenerate Spanish mer-
inos there, andthe flocks are in the
care of experienced Scotch shepherds.

-increased business is expected.

MICHIGAN TRADESMAN

As a result it is claimed that the
Peruvian wool industry will attain, in
no long time, enormous and
satisfying proportions.” In this coun-
try prices are at .a somewhat low-
er level than those prevailing abroad,
and this has led to more re-exports of
foreign wools. Not so much wool is
needed here in view of the curtailed
operations of the mills. Thus far the
orders for Spring fabrics ‘have been
rather spotty and not up to the mark
expected. Within a week or so the
opening will be had of the American
Woolen Company’s women’s wear fab-
rics, and this will be followed by those
of other organizations. Meanwhile
the corporation dress goods have been
opened at prices practically
change. Clothing manufacturers have

world-

without

been doing quite well on their Fall,

offerings and a substantial amount of
business resulted from the holding of
the exposition during the past week.
Sales for Spring are halting, pending
the results of retail sales for Fall and
Winter. Garment sales, both at whole-
sale and retail, have been above the
average, and shipments by express of
such good; ‘have been necessary be-
cause of an improved trade over the
counters.

 

THE POISON OF HARD WORK.

“Hard work never killed any one”
as a proverb and a rule of life has
been accepted for ages without ques-
tion. Now Raymond Pearl, a profes-
sor at Johns Hopkiins University, after
a long and careful investigation an-
nounces that the proverb is wrong and
that those who work lightly outlive
those who’ work hard, besides having
more fun while they are here. Profes-
sor Pearl’s percentages show the death
rate for hard workers over light work-
ers is 3.2 per cent. higher for those
under forty-four years of age, 12.6 per
cent. higher for those under fifty-four
and 24.6 per cent. for those under
sixty-four. The professor is now
turning his attention to discovering
the action of “fatigue poisons”
ing from hard work on the human sys-
tem. It is reassuring to find that
those periods that our elders were
wont to denounce as times of indol-

result-

ence and procrastination were merely
the result of natural efforts to throw
off the effects of fatigue poisons. Un-
til we learn the exact facts about these
poisons it will be the duty of every
intelligent man to spend as much time
fishing and playing around as he can
—that is, all those who wish to es-
cape the poison of hard work.

 

HOSIERY AND UNDERWEAR.

The hosiery situation has not im-
proved and buying is for filling in
only. Silks are still most in demand
and colorings are of darker shades
than those in demand during the sum-
mer months. The glove silk hosiery
and underwear markets are still quiet
and the demand continues for cheaper
grades rather than heavier, pure silk
merchandise. The cotton knit under-
wear manufacturers report a fair busi-
ness, but buying for the coming sea-
son is in small quantities only, though
The
muslin underwear situation has chang-
ed little since our last report, and em-
broideries of the Belgian type are still
in demand.

ORIENTAL RUGS.
In the countries from which these
supply of wool is
exchange
American i1m-

come, the
limited and money
have advanced. The
porters seem to be short of large car-
pets, sizes 14 x 10 feet and up, in fine
weaves such as Cashan, Lilihan, Sar-
ouk, Kerman and Arak. ‘There are
plenty of the cheaper, more common
grades, especially in small sizes and
mats.

Oriental rugs vary in size, color and
pattern, as all hand made goods do,
but being of a larger, heavier type,
perhaps the variance is greater. There-
fore, as their size classifications are
usuall based on domestic rug sizes and
as Orientals are sold on a square foot
basis, the selection of sizes based on

goods
rates

actual measurements is worthy of
careful consideration. Rugs are
grouped ordinarily for advertising

purposes, in lots of sizes most nearly
regular Domestic
but the rugs are sold on their actual
measurements, therefore, if rugs meas-
ure a few inches short they are still
in the same group, but group prices
may be averaged lower for advertising
and yet no misrepresentation made to
the purchaser to whom a few inches
may make little difference and who
buys the actual measurement.

approaching sizes,

“Many women have ceased to be
ladies and have not yet learned how
to be gentlemen,” is the drastic phrase
with which the Rev. Dr. Bernard Id-
dings Bell, president of St. Stephen’s
College, sums up a sermon on the de-
cline in the restraining effect of pub-
lic opinion. The doctor attributed
this to the new economic freedom of
true that women no
longer govern their conduct by what
their friends and neighbors say, and
physically and mentally they are the
better for it. That their new freedom
in leading their own lives should have
led them at first to extremes was
natural. The mere fact that the rever-
end doctor found pews well filled with
people eager to listen to his well-
founded protest against ill manners is
evidence that
higher ethics.
the day are no longer clinging vines,
entirely dependent upon their men
folk. The Ruths, the Penelopes, the
Griseldas have passed. In their places
we have a robust womanhood that
serves in every field. That there was
an initial coarsening was bound to
follow, just as there is following a
realization that the “familiarities that
young women now permit from men
that men will not tolerate from each
other,’ as the doctor says, are bad
form and ill manners. But no matter
how good women may become, men
will never find them perfect. Every
one knows that women to-day, as the
English say, are not as good as their
grandmothers—and never are.

women.. It is

many see the need of
The young women of

 

The change in modern living con-
ditions is sharply indicated by the re-
port that Attorney General Stone is
considering a proposal to establish an
inferior or Federal Police Court to re-
lieve the congestion in the Federal
courts. This congestion results from
recent legislation on prohibition, smug-
gling, thievery in interstate commerce
and narcotics.. Most of these offenses

September 17, 1924

were practically unknown in the Fed-
eral courts a decade or two ago. Dur-
ing that period the making and import-
ing of spirituous and malt liquor have
become crimes, the use of narcotics
has grown to be a menace and petty
thefts in interstate commerce and
smuggling have iargely increased. To
place those offenses on the dockets of
the Federal courts, already congested,
where they cannot possibly be reached
for a long period, serves to nullify the
laws: and acts as an encouragement to
willing lawbreakers. The establish-
ment of an inferior court, with power
to deal sharply and summarily with
such offenses, will give the necessary
relief to the higher courts. Moreover,
the efficiency which has always char-
acterized the United States courts
would be very likely to reduce the
number of offenses.

 

Polish political methods show dis-
tinct signs of improvement, though
progress toward perfect democracy in
this much-partitioned and over-oppres-
sed nation even yet leaves something
to be desired. A little less than two
years ago the Poles duly elected their
first republican president. An _ un-
lucky turn of events brought about
his assassination a day or two after
his inauguration; but, nothing daunted,
they immediately elected a successor.
This was Stanislas Wojciechowski,
who has remained unscathed in the
presidential chair ever since Decem-
ber, 1922. Last Friday somebody
threw a bomb at him as the passed
through the streets of Lemberg. But
this attempt against the president is
worthy of notice, not to say com-
mendation, upon two counts: First,
the bomb did not explode until the
presidential motorcar was thirty yards
out of dangear. Second, the bomb
proved to be filled with nothing more
lethal than “an evil-smelling chemical
compound.” These two signs of
progress are not to be ignored. Soon
the Poles may decide to adopt purely
modern weapons in their attacks on
their president—super-heated air for
instance.

 

Mussolini is finding it much more
difficult to bring Italy back to a con-
stitutional basis than it was to win his
revolution or govern with a dictator-
ship. The trouble is that he not only
has to fight the elements that have all
along opposed his regime and whose
opposition has grown in strength since
the Matteotti murder; he also has to
fight the Fascisti themselves, who
have waxed powerful under his dic-
tatorship and will not easily surrender
the official plum trees they have cap-
tured. But Mussolini has sense
enough to know that the change must
come; if not through peaceful, then
threcugh violent means. He has now
appointed a council of fifteen experts
to submit the constitution of 1849 to
an overhauling, and it is significant
that the majority of these fifteen are
liberals. But even after a new consti-
tution is drawn up it will have to pass
a Fascist Parliament, and even after
that the hundreds of thousands of
Fascisti through the country will have
to be dislodged or “taken care of.”
Mussolini must rival Dr. Franken-
stein.

 

 

 

 

 

 

September 17, 1924

MICHIGAN TRADESMAN

 

Recalling Old Indian Days on the
Muskegon.

Grandville, Sept. 16—There were
numerous redmen of the Ottawa tribe
who cut a considerable figure among
the inhabitants of that lumbering
stream, <A large village below the
dam was long known as an interesting
point for white visitation.

Indian Bill had the reputation of be-
ing honest. Such reputation for an
Indian was something to be proud of.
Bill’s worst failure was in the line of
intoxicants. The white man’s fire-
water often overcame him even under
the most favorable circumstances.
More than once his recurring sprees
landed him in the Muskegon or
Newaygo jail.

Few white men cared to try titles
with Indian Bill, drunk or sober. He
was an athlete among the best a good
hunter and all round fine Indian. As
a boy I remember him, straight as an
arrow, robust of limb and body, ready
to do ‘his duty at the drop of the hat.
He was not quarrelsome—far from it
—and he would take the side of the
weak in a “frolic” when whites would
hang back.

Poor old Bill! He was finally. taken
out of the world beneath the wheels
of a street car at Muskegon.

Unlike many others of his tribe, he
was not a working man. He was a
hunter par excellence, but he shied at
such work as appealed to others of ‘his
tribe, like working on the Big Drive,
piloting lumber rafts to the mouth
from upriver mills. His forte was

strictly of the woods, hunting, trap-

ping and the like.

Indian Pete was another Indian of
considerable note. He was a river
pilot and worked on the log drives
every summer and autumn. He was
tall, well built, not handsome, yet a
likely looking fellow, and when under
the influence of firewater a dangerous
man.

There were no good templars among
the redmen. Drinking and carousing
came as a matter of course with the
aborigines of Michigan.

Pete was a log driver and raftsman,
none better, and he was constantly in
demand with the lumbermen. Indian
Jim follows, an entirely different char-
acter than either Pete or Bill.

Indian Jim was a famous hunter in
his youth, but an untoward tragedy
changed the whole trend of his life and
made an austere and sober Indian of
him. Firewater ‘had no charms for
him after a certain date in his career.

Out hunting not far from the wind-
ing Muskegon, his keen eye caught the
white flag of a deer through the
thickets. He at once raised his rifle
and fired. As he ran forward to note
the result of his shot he burst through
the thicket to come upon a startling
scene—a white man kneeling over the
wounded and dying body of a young
girl!

Death had come all too soon for
the girl, and her lover was wild with
grief. The bullet from the Indian's
rifle had pierced her brain.

That incident changed the whole
trend of Indian Jim’s life.

He had been a happy-go-lucky young
fellow, but the sight of the dying
white girl slain by his bullet changed
his after life completely.

The girl and her lover had been
walking under the trees near the river
bluff, Mosquitoes were plenty, and
as the two sat down upon a fallen
tree the girl flirted a white handker-
chief about her face and neck to drive
away the pests. It was this signal
that Indian Jim accepted as the flag
of a deer with fatal results.

The Indian at once surrendered to
the authorities. An examination was
‘held and Indian Jim set free. From
that hour he was a changed man. In
fact, he grew into a new life, a life of
study and reflection. He became a
Catholic priest and was soon known
far and near as the Indian Priest.

The writer attended one funeral at
which Priest Jim officiated, and was

impressed with the devoted nature of
the man. The whole program was in
the Indian language and was carried
through by the priest with the aid of
Indian helpers.

Indian Jim lived to a green old age,
but never hunted again after that
fatal affair on the Muskegon,

There were still other Indians of
note in the valley. The Badows, for
instance, French-Indian, and very good

citizens. All Indians of that early
day became American citizens and
voters.

At the time of the Fremont and
Buchanan campaign the Indians were
out in force and voted for Fremont to
a man. This served as an Offset to
the solid vote of a mill crew operated
by Canton Smith near the Dam, who
came to the polls in a body, casting
a score of votes for Buchanan.

Politics in the woods warmed up
as never before during that campaign.
The Smith mentioned was a Grand
Rapids man, afterward proprietor of
the old National Hotel, and the father
of Major I. C. Smith, of the 10th
Michigan cavalary.

The Indians cut no small figure in
the social and industrial life of the
lumber woods. Jaseph Troutier was
a merchant and fur buyer at this time,
a halfbreed Indian, yet a man_ of
known integrity and splendid ability.
He went to Washington as an inter-
preter during the Presidency of
Andrew Jackson. He was afterward
very fond of telling of his experiences
at Washington and in the city of New
York, which he visited on his return
to Michigan.

Old Indian days have a ‘halo of
fascinating interest hanging over them
and an old timer never tires of re-
calling them when opportunity offers.

The spirits of those dead and gone
Indians still haunt the shadowy woods
and vales along the Muskegon.

Old Timer.

—_2»2+2>—__—_
Distribution of Knowledge B'ggest
Merchandising Problem.

I have been thinking over your
question, “What is the greatest prob-
lem of merchandising to-day?”

My answer would be economical and
efficient distribution. The most econ-
omical distribution might not be at all
efficient and on the other hand the
most efficient distribution might not
be economical. It is a happy combina-
tion of the two that will solve the mer-
chandising problem.

In the times of prosperity every one
is content to go along the lines they
are following. Just like in sailing
if you have a good wind astern there
is no use of shifting sails and chang-
ing course provided the wind is blow-
ing in direction that you want to go.

When a fellow begins to beat back
against the wind then he tries first
one tack and then the other. It seems
a good many manufacturers are try-
ing new tacks, new plans. Those who
have been going direct to the consumer
are wondering if it isn’t better to go
some other way. Those who have
been going direct to the retailer are
finding overhead cost so great that
they wonder if there isn’t some other
way better. Those who have been
selling through wholesalers wonder if
they can’t increase their output by do-
ing direct, etc.

In all of this distribution work the
problem is to eliminate the lost motion.
This is a slow process: a change is go-
ing on all the time. Elimination and
change is constant, weak dealers can’t
stand the pressure of bad times; they
are eliminated by failure. Other elim-
inations take place through consolida-
tion, There may be too many retail-

ers, too many wholesalers and too
many manufacturers in certain lines,
but you can’t resort to murder to get
rid of them. If they are going to die
they will have to die a natural death.
The more staple the product the more
distributors there are sure to be. For
example, look at the number of dis-
tributors in the grocery business.

There are certain fundamental dis-
tribution costs that can’t be gotten
away from. It is going to take study
and knowledge on the part of those in
business to run their business success-
fully. Increasing this knowledge seems
to me would be the solution.

We find the best way to distribute
knowledge is through our salesmen.
What you have to tell any one seems
to soak in better if spoken by word
of mouth. The printed word helps a
lot but it really takes personal contact
to get things across with thorough un-
derstanding. That’s the reason I
cannot help believing that the personal
contact system through wholesaler
and retailer is the most economical
and efficient but it means the necessity
of constantly sharpening the tools, that
is, better educating the salesmen so
that the true story comes through to
the ultimate consumer.

John M. Townley.
— oso ___—_
Predicts Advance in Leather.

That the finer grades of calf upper
leather must eventually cost more is
the opinion of one of the leading tan-
ning companies. Not only is there a
world-wide shortage of the
grades of calfskins but higher prices
for domestic calfskins also presage ad-
vances in the finished leather. Within
the last four months, it is pointed out,
raw calfskins in the Chicago market
have advanced 5 cents per pound. As
a pound of raw material makes about
a foot of upper leather, the rise means
an increase of about 5 cents a foot in
the cost of producing it.
tanners have been losing money con-
sistently for the last four years, it is
further said, partly due to a buyers’
market and partly to competition with

European leather.
—_——_.-.-————__

Stronger Bonds Needed.

A clergyman united in matrimony
two of his parishioners, a_ stalwart
woman and a small, weak man, not
without inward misgivings a; to the
future happiness of the ill-assorted
Pair.

Nearly a year later the woman ar-
rived at the parsonage in a state of
fury. “You married us about ten
months ago,” she announced. “Well,
my husband’s escaped.” What are you

going to do about ie?”
ses

Having an ideal takes the drudgery
out-of life.

better

American

 

 

One Way $4.20
Round Trip $7.30

GRAHAM & MORTON
GRAND RAPIDS, HOLLAND
and CHICAGO RAILWAY

Freight and Passenger Line.

 

Leave Grand Rapids
Daily, 8:00 P. M.
Grand Rapids Time.

Leave Chicago
Dally, Except Saturday, 7:00 P. M.
Saturday 10:00 P. M.
Chicago Time.

 

For Information Call
Telephones

Citizen 4322 Bell M. 4470

 

LEEELELELELELELI LE TETE FEES

Michigan State
Normal College

( Opened in 1852)

EDUCAT!ONAL PLANT

Campus of one hundred acres.

Ten buildings with modern equipment.

Training School, including Elementary
and High School Departments.

CERTIFICATE AND DEGREES
Life Certificate on completion of Two
Years’ Curriculum.
A. B. and B. S. Degrees on completion
of Four Years’ Curriculum.

SPECIAL CURRICULA

Home Economics, Kindergarten, Phys-
ical Education, Public School Music, Mu-
sic and Drawing, Drawing, Manual Arts,
Commercial, Commercial Art, Rural, Agri-
culture, Special Education.

Normal College Conservatory of Music
offers courses in Voice, Piano, Organ and

Violin.
Fall Term Begins
September 23, 1924

Write for Bulletin.

C. P. Steimle, Registrar
YPSILANTI MICHIGAN

EEFEFEEEF EFT ETE FETT TFET

NOW IS
THE TIME
to order your
Fall supply of
Salesbooks.

 

 

 

 

 

We make all styles
and sizes. Get our
prices and samples.
We also handle Short
account registers to
hold sales slips. We
pay the freight. Ask
us about it.
BATTLE CREEK
SALES BOOK CO.
Room 4
Moon-Journal Bldg.

 

 

 

PROTECTION

  

168 LOUIS ST.

 

from RAIN and DUST

assured if you use

JACKETS, HATS,
TROUSERS
RUBBER APRONS.
BLANKETS,
WATERPROOFED TRUCK COVERS
WAGON and HORSE COVERS
IMPLEMENT COVERS

“Preservo’—The Canvas Waterproofing

CHAS. A. COYE, INC.

Both Phones

OILED COATS,

 

MITTENS,

 

GRAND RAPIDS, MICH.

 

 

 

——————

 

 

 

 

10

MICHIGAN TRADESMAN

 

 

 

 

 

 

   
  

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American Manufacturers Lead in Style
Creations.

Don’t accept Paris too literally.

While noted for their style creations
in hats, gowns and cloaks, French
shoe designers and manufacturers ‘have
yet to surpass American shoe men for
originality, design or workmanship, ac-
cording to a National style authority
who arrived home last week after a
study of the season's latest offerings at
Paris, Deauville and other iresorts.

Mrs. Jessie Bracker Menin, style
counsel of the Gotham Silk Hosiery
Co., and recognized by the National
Boot and Shoe Manufacturers’ As-
sociation as a National authority on
styles for women, in behalf of Ameri-
can manufacturers says: “Just because
Paris has a few good shoe designers
don’t pay so much attention to them
that you lose sight of your home
talent.”

American retailers and manufactur-
ers who have looked to Paris as a shoe
style leader in the past have been
laboring under a false impression, ac-
cording to Mrs. Menin, who made an
unbiased survey and comparison of
late models for women which in but a
small measure may equal the offerings
of a large number of American manu-
facturers this season.

“Watch Paris, of course,” Mrs.
Menin warns American manufacturers,
“but temper your observations with
what know of the American
woman's style preference. In your
shopkeeping and shoe manufacturing
you are miles ahead of Paris; so far
ahead that if you keep on as you are
going she will never catch up.”

you

The necessity of considering Paris
on the part of American shoe men is
not as great as in the cloak and suit
industry, and it never will be unless
in their lack of appreciation for the
genius America possesses the thoughts
of our manufacturers here are turned
toward the style center of France, she
declares.

Thoroughly convinced that Amer-
ica’s style offerings surpass those of
Paris in many respects, Mrs. Menin

asserts, “Remember, the grass looks
green when it’s far away.”

For evening wear, blonde satin, cafe
au lait and champagne colored satin
slippers are being worn at the smart
resorts around Paris.

Suede and kid in soft spicy tones of
brown are being shown by the leading
shops for daytime wear. Similar shades
were introduced as early fall style
colors by several Middle West manu-
facturers last month in advance of the
latest Parisian models which arrived
here last week.

The hosiery situation across the
water remains much the same, with
sheer hosiery dominating for all oc-
casions. Contrasting stockings are

preferred to those that match, except
in the case of gray where a perfect
match is usually demanded.

Openwork clock in narrow patterns
are smart. Skin toned stockings rang-
ing from very light flesh for evening
to darker skin tones for street wear
will be worn. Most of the colors sold
here the past six months have been
duplicated in the stockings being
shown abroad for fall wear, according
to Mrs. Menin.

—_>+ >
Anti-Fire Forces Will Ultimately
Triumph.

Upon the observance of Fire Pre-
vention Week this year the great body
of fire preventionists should enter with
sharpened enthusiasm, for a new spirit
will attend the occasion. It is the
spirit of victory, of success, not yet
earned, certainly, but promised, con-
ditionally. Before the long struggle
against American fire-carelessness and
ignorance shall have been won, many
Fire Prevention Weeks and full years
of unceasing work must run on and
pass into history. Hence, it should be
a whispered rather than a shouted
hope. But that the anti-fire forces in
this country ultimately will triumph
can be prophesied with reasonable
safety, in view of the slackened ad-
vance both in the recorded destruction
for 1922 over 1921 and in the estimat-
ed loss for 1923. Some increase there
was, indeed, .in these years, but it
was smaller than in any twelvemonth
during the past decade, and in volume
considerably offset, furthermore, by
the heightened values of all burnable
property. Quiet, hard-working opti-
mism therefore may characterize ap-
propriately the approaching Fire Pre-
vention Week. an optimism both tem-
pered and fortified by a strengthened
resolve to fight on.

Not the least important of the rea-
sons why the zealous co-operation, of
the press is being gained in the work
of fire prevention lies in the unusual
degree of harmony which prevails
among the several participating or-
ganizations. Nationally and_ locally
the campaign centering in Fire Pre-
vention Week has been carried on for
years with an almost total absence of
friction and petty jealousies. Realiza-
tion has been general and sincere that
the cause itself is infinitely greater
than any single or collective protag-
onist. Such an attitude, unaffectedly
humble, hardly can fail to inspire con-
fidence in every quarter and to com-
mand wide respect. That it has done
so becomes each year increasingly
evident, and not last of all on the part
of the newspapers of the country.
Theirs will be no small portion when
the credit for turning the tide of
American fire waste comes to be as-

signed,

Speakers, both radio and “face-to-
face,” as well as discoursers in print,
will discover a wealth of topics within
the general catalogue of fire preven-
tion from which to make selection for
special emphasis. Such fruitful themes
as the tremendous loss of life; the pre-
ventability of most outbreaks; the fire
record of dwellings and schools, of
hospitals and churches and other oc-
cupancies; the economic consequences
of the $508,000,000 loss; how this
waste affects the individual; who,
finally, “pays the bill,” and why; the
justice of personal liability for pre-
ventable fire; the abolition of the
wooden shingle roof as a “convicted”
conflagration breeder—these, and many
others, afford plenty of material
around which instructive and interest-
ing discussions can be built.

 

>>
Kansas May Have Retailer Governor.

Merchants at last are getting into
politics in Kansas. At the recent
primary election Ben. S. Paulen, of
Fredonia, was nominated by the Re-
publicans as their candidate for Gov-
ernor of Kansas in the November
election.

Paulen, his followers claim, is the
Coolidge type of man, “doesn’t have a
great deal to say, but gets things
done.” A notable tribute was paid to
him during the primary campaign.
Thirty-seven merchants in his home
town and adjacent cities devoted their
advertising space week to his
candidacy. The advertisements varied
in size from a few inches to a full page.
In addition to Fredonia merchants, re-
tailers from Neodesha, Altoona, Inde-
pendence, Moline.

One of the page advertisements by
Fredonia merchants read in part:

“Ben Paulen is a small town busi-
ness man, which means that he has
worked hard, for his own interest, his
community’s interest; that he has
worked for the benefit of his neighbors
and fellows as well as for ‘himself; that
he has been careful in his expenditures,
honorable in his dealings, has given
full value always, and has merited the
confidence and respect of his acquaint-
ances.

“We, the neighbors and_ life-long
acquaintances of Ben Paulen want to
endorse his candidacy for Governor
and tell the people of Kansas that they
will make no mistake in voting for
him at the primary. We know Ben
Paulen is equipped by ability, mind
and training to make a real Governor.”

one

————
Follow the Golden Rule, or it will
follow you.

Lox ie

 

September 17, 1924

Flannel Demand Is General.

So marked is the demand for filan-
nels for women’s wear at the moment
that even the mills which are known
principally for their staple lines are
getting all the call for these goods
they can handle. Next in demand,
these mills report, is the call for satin-
faced cloths, both plain and striped. A
steady business is being done in such
staples as cotton-warp serges and
kindred fabrics, and in the aggregate
this demand is resulting in the move-
ment of a considerable quantity of
goods. From present indications not
all of the makers of the so-called cor-
poration lines will have formal Spring
openings this year, but there is every
indication of a satisfactory call for
these goods when they are put on the
market.

—_2++>__

If you are not going to be able to
take care of that financial obligation
on time, take it up with your creditor
before it is due.

—_2+>—___

There are more stars in the heavenes
than the naked eye can see. And more
in fife.

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

Brick is Everlasting

 

 

Grande Grand
Rapids
Saginaw Brick Co., Saginaw
Jackson-Lansing Brick Co.,
Rives Junction.

Brick Co,

 

 

Signs of the Times
Are

Electric Signs

Progressive merchants and man-
ufacturers now realize the value
of Electric Advertising.

We furnish you with sketches,
prices and operating cost for the
asking.

 

 

THE POWER CO.
Bell M 797 Citizens 4261

 

 

 

Seu
New Style High Grade

Oxford

Men's Full Grain Black
Calf, Trouser Creased
Oxford, Bend Outsole,
Grain Insole, Wingfoot
Heel, leather heel-base,
leather counter, Good-
year Welt.

HEROLD-BERTSCH

SHOE CO.

Grand Rapids, Mich.

 

 

 

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September 17, 1924

Bicycle Output Shows Big Increase.

The production of bicycles in 1923
showed an increase of 122 per cent.
over the output of 1921, according to
data collected by the Department of
Commerce for the biennial census of
manufactures. No less than 487,077
bicycles valued at $10,564,000 were
produced in 1923 as compared with
216,464 bicycles valued at $6,218,394
in 1921. :

If there is anyone who regards the
bicycle as a back number he will re-
vise his judgment after examining the
figures presented by the Census Bu-
reau.

Twenty-five establishments were
engaged in producing bicycles in 1923
as compared with 24 in 1921. Persons
engaged in the industry in 1923 num-
bered 3543 as against 2102 in 1921, an
increase of more than 68 per cent.
Wages paid in 1923 aggregated $4,-
877,406 as against $2,795,657 in 1921,
an increase of approximately 75 per
cent.

Of the 25 establishments ‘reported in
1923, five were located in Massachu-
setts; 4 each in Ohio and Indiana; 3
each in New York and Illinois and
the remaining 6 in Connecticut, Ken-
tucky, Michigan, New Hampshre and
Pennsylvania.

The motorcycle industry also scored
a big advance in 1923, the output
numbering 41,894 motorcycles, valued
at $10,024,570, as compared with 26,991
motorcycles in 1921, valued at $6,-
438,706.

There was a big shrinkage in the
number of establishments engaged in
the production of motorcycles in 1923,
the total being but 13 compared with
22 in 1921. This decline represents the
general tendency toward concentration
of industry which has been quite fre-
quently noted in the figures for the
biennial census for 1923.

Of the 13 establishments reported
for 1923, 3 were located in Ohio; 3 in
New York and the remaining 7 in
Connecticut, Illinois, Masaachusetts,
Michigan, Pennsylvania and Wiscon-
sin.

—_§_ 2+ +2>—___

Deliveries Are Running Behind.

With brushed goods playing a prom-
inent part in the business being done
in knitted novelties for women, manu-
facturers of this merchandise are again
facing the problem of speeding up
production. Several leading producers
of the goods are reported to be as
much as four weeks behind in deliver-
ies, with little chance of catchng up
for some time. Some of the mills are
working two shifts in an endeavor to
meet the demands of buyers, and are
running their brushing machines an
average of twenty hours a day. The
machines are stopped only to permit
them to cool off.

—_+2>—__

Not a Turnip.

A collector was trying to get a slow
account settled and said sharply to the
debtor: “Your bill should have been
paid long ago. I must have the money
at once.”

“How can I pay when I haven’t any
money?” said the debtor. “You can’t
get blood out of a turnip.”

But the collector was ready for him:
“You're not a turnip—you're a beat,”
was his reply. : ‘s

MICHIGAN TRADESMAN

li

 

 

Interior of store of J. S. Lautzenhiser & Son,
equipment including cooler, refrigera

 

“Our McCray Refrigerators
More Economical to Operate”

Grocers and market men
everywhere who use McCray
refrigerators, display cases
and coolers, will tell you that
their cost of operating this
equipment is exceptionally
low. We have many letters
giving actual figures which
prove this—and_ it’s true
whether ice or machine re-
frigeration is used.

In-built quality assures you
this saving with the McCray
—quality developed in our 34
years’ experience, quality that
goes through to every hidden
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McCray equipment pays for
itself by
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Free Book illustrates and de-
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display cases and coolers for
stores and markets for every
size—explains exclusive Mc-
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Send the coupon for your
copy. We'll gladly suggest
specific equipment to meet
your needs. Ask about our
term payment plan.

Kindly send Free Book and further information regarding

refrigerators checked

( ) for grocery, delicatessen stores

Ci.) for homes
( ) for markets
Name

Street

City Cee
State,

) for hotels and restaurants

(Write in pencil please)

McCRAY REFRIGERATOR CO.

2444 LAKE STREET

KENDALLVILLE, INDIANA

Salesrooms in all Principal Cities
36 E. ELIZABETH STREET

DETROIT SALESROOM

a ©

REFRIGERATORS

for all purposes

 
  
 

 

LOOK FOR
THE McCRAY
NAME PLATE
You'll find it on
the refrigerator
equipment in the
better stores,
markets, hotels,
restaurants,
florist shops and
in homes. This
name plate gives
positive assur-
ance of foods
kept pure, fresh
ani wholesome.

Wichita, Kansas, showing its fine McCray
tor and display case refrigerator.

 

MECRAY NO. 405

     
   
   
  
 
  
  
 
  
 
 
   
 
  
  

et aera a

 

 
    

 

 

 

 

12

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-
—_—

=

FINANCIAL |

 

MICHIGAN TRADESMAN

podba  sepprgedeg)

(UC par aeons

 

Things Which Influence Merchants in
Choice of Bank.

Why do people take their business
to certain banks? Why not to other
banks?) Why does a man who wishes
to open a bank account walk placidly
past the doors of a banking institu-
tion which he knows is sufficient for
all his banking purposes, is large
enough and safe enough and in every
other way sufficient for his needs?
Why does he walk into some other
bank differing apparently in no essen-
tial respect from the one he ‘has passed
open an account there, and continue
to do business there? Or if he does not
continue to do business with it, why
dees he leave and
other bank?

The cuestion is not easy to answe-.

select a certain

Of course, there are people who go to
a particular bank for particular rea-
sons. Business necessity may take
them there. They
there,

may know a man
or belong to the same bridge
club or religious or political organiza-
tion as does somebody in the bank. Or
they have reasons for believing that the
particular bank will give more liberal
credit terms or will extend some other
form of special consideration which
they might not receive in any other
banking institution. And of course,
there are the cases in which particular
banks in particular locations are either
so strong or so weak in the matter of
general reputation that the burden of
choice becomes easy for the customer.
These cases are somewhat exceptional,
and do not apply to the condition of
the average man who wishes to open
an account, nor to the average bank
which wishes to select a correspond-
ent in Some of the large banking cen-
ters.

The selection in only a small per-
centage of the cases is based entirely
upon the question of convenience, as
frequently a half dozen banks in the
same general class will occupy a com-
paratively small area in a city like
New York or Chicago or Philadelphia
or Boston, and any one of them would
be near enough the customer con-
cerned to serve all
poses of convenience. Nor is the se-
lection based, to any considerable ex-
tent, upon the theory of safety. In
the mind of the average business man,
all banks are safe—that is, all banks
with proper capitalization, properly
supervised and inspected, as is com-
mon with national banks and the state
banks of most of the states; and the
fact of membership in the Federal Re-
serve System is, in itself, sufficient
guaianty of safety.

reasonable pur-

S.meone might say that the
tion of a bank is based upon the theory
of superiority in the service facilities
provided by the particular bank. This,

“elec-

 

however, hardly covers the case, as
the methods and facilities in modern
banks have become quite generally
standardized. If the bank is to serve
the business of the community, it will
see to it that its facilities have proper
reference to the requirements of that
business community, and facilities in
excess of this would be superfluous
and wasteful. And how ridiculous to
assume that any one bank in a com-
munity would understand the business
requirements of that community bet-
ter than all the rest, or that any one
bank would be permitted to enjoy a
monopoly in any particularly important
or attractive facility of service; or that
service departments in any one bank
would be more highly developed than
those in any of the other banks.

It would be equally ridiculous to
assume that all the officers and em-
ployes of one bank would be more
courteous and attentive or efficient
than all those of another; or that the
physical arrangement of service facili-
ties in one bank would be much better
than that in any other as to be the
deciding factor. True one bank may
excel in any or several or the details,
but the man about to select a bank
usually has had no chance to discover
this fact, and must be guided by sur-
face indications which may be true or
otherwise; and while truth may be
stranger than fiction, it need not be
more attractive or more persuasive.

It is not easy to place your finger
upon the particular fact which leads
this man to the particular bank, and
which,
one, keeps him there permanently. If
it is not size, not safety, not conven-
lence, not service—what then is it?
Might we not say that it is some im-
pression of unusualness which, in one
way or another, has got into the mind
of the individual as he thinks of the
particular bank which he has selected
or is about to select? Is he not apt
such and such a bank is

if the choice has been a wise

to say, “Yes,
all right, well organized and managed,
facilities right un to the mark, meth-
od; first class—but somehow, I feel
that the so-and-so Bank is just a little
different from the rest. I like the out-
fit.’ etc. The important consideration
is that ‘he “likes” it. That is sufficient,
whether reasonable or not.

The serious, accurate business man
may not be so serious or accurate after
all, when it comes to the selection of
his bank. Indeed, he may find, if he
analyze his attitude, that he is just a
human being and subject to impres-
sions and in danger of being led in
one direction or another by apparent-
ly unimportant considerations, just as
other ‘human beings are.

I recall the story of a man who

found it necessary to select some New

September 17, 1924

 

 

Have You Considered
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ANY people throughout the
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GRAND RAPIDS, MICHIGAN

 

 

 

 

 

Grand Rapids National Bank

The convenient bank for out of town people. Located at the very
center of the city. Handy to the street cars—the interurbans—the
hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of bank-
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and individuals.

Combined Capital, Surplus and Undivided Profits over

$1,450,000
GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

 

 

 

 

Fenton Davis & Boyle

BONDS EXCLUSIVELY
Grand Rapids National Bank Building

Chicago GRAND RAPIDS

First National Bank Bldg. Telephones } fitizens 4212

Detroit
Congress Building

 

 

 

THE CITY NATIONAL BANK

of Lansing, Mich.

Our Collection and Bill of Lading Service is satisfactory
Cupital, Surplus and Undivided Profits over $750,000

“OLDEST BANK IN LANSING”

 

 

 

 

September 17, 1924

York bank for his account. He knew
that there were many banks in the
city which would serve his purpose,
one as well as another. There was no
particular point of convenience to be
considered. Which one would he se-
lect? It was not easy. He submitted
the problem to an intimate friend who
had lived in New York many years
earlier. This friend, upon learning of
his difficulty said, “Why, I would call
the problem dead easy. When I was
a young man in New York, forty
years ago, every man who wished to
move in the best society was obliged
to carry an account with the Blank
3ank.” The matter was settled at
once, and our friend, the next morn-
ing, walked over to this particular
bank and opened an account there. He
knew that the reference of his friend
was in the nature of a pleasantry, but
in some ways, this delicate compliment
to the traditional excellence of this
particular bank turned the scales in
its favor and controlled the question
of selection.

It would seem, then, that with
banks as they are and with the public
as it is, the somewhat intangible qual-
ity which we shall call “unusualness”
might exert a much stronger pull on
the average individual than would the
more definite qualities of intrinsic
merit which might be susceptible of
demonstration later on. The individ-
ual, from some source or sources, re-
ceives the impression that a certain
bank is “unusual,” “different,’—and
that bank is almost certain to be the
one he will select. He might not be
able to say just why he selected it;
but it suits him, which is the main
point. Or after he has had some ex-
perience with a particular bank, he
comes to feel that for some reason or
another, he is not interested in analyz-
ing ‘his reasons for this bank holds it
over other banks in such a way as to
make him feel that he has made a
proper choice. Of course, he may be
disturbed in this mental attitude;
something may go wrong in his ex-
perience with his bank which, working
from within the institution, will tend
to start him in the direction of another
bank. Or the motive power may be
furnished from the outside by some
other bank, through some means or
other, with the result that the bank
he thas selected rapidly loses the qual-
ity of unusualness upon which his
selection was based, and retires into
the discard in favor of some other
really “unusual” bank. And in this he
is apt to be just as “unreasonable” as
in the original choice.

I am not underestimating the seri-
ousness or the intelligence or any
other quality of the average individual.
I am trying to take people just as
they are in the general average. We
are not disposed to discount the value
of what we have, whether it is a bank
account, a business investment, a
method, a policy, a small son, a wife: I
have even known a man who would
rather have his own mother-in-law
than any other mother-in-law on
earth. The thought is that human hap-
piness or peace of mind would occupy
decidedly unstable positions if we
were constantly comparing the in-
trinsic value of what we have with the
intrinsic value of what others possess.

MICHIGAN TRADESMAN

Under such conditions, life itself
would be something of a burden.

After all, the question is how or up-
on what basis shall our friend select
his bank? By what means may he
hope to detect in some bank ‘this qual-
ity of unusualness which is to bear
the burden of the choice? Simply by
exercising his privilege of liking .cer-
tain things and disliking others. He
may recall that once when he went to
a bank to have a check cashed, the
teller, while exercising the ordinary
precausions, looked pleasant instead of
scowling. Or somewhere he heard a
bank officer deliver an address which
was decidedly unusual among bank
officer addresses. Possibly he is able
to recall an advertisement put out by
some bank which was unusual. He
attended a business convention and no-
ticed the representatives of several
banks. Most of them were talking
about their own institutions, some ac-
tually soliciting accounts around ‘hotel
lobbies. One of them, however, seem-
ed to be just attending the convention,
and taking his cue from the business
men whose convention it really was.
Any one of these might be sufficient
to impress him with the unusualness
of the particular bank. If all of them
happen to refer to a particular bank,
the pull towards that bank would be
irresistible.

But you may ask, does this sort of
thing happen in real life? Can a bank
impress the public as unusual in its
class, a public which has not had op-
portunity to utilize its services, study
its methods, meet its people? The
answer is, Yes. It can accomplish this
just as an individual can.  Institu-
tions, like individuals, can have gen-
eral reputations and this is particularly
true of banking institutions, whose
whole stock in trade consists of human
beings. Select at random any dozen
well-known men with whom you are
not intimately acquainted, and you
will find that somehow each one of
them occupies a rather definite posii-
tion in your mind. Select any dozen
well known banks with which you
have had no actual experience, and
you will find that they too classify
themselves in your mind, each one in
terms of some characteristic which
makes it appear different from the
others. You may not be particularly
interested in either individuals or
banks, but you will find that the
process of classification has gone on
in your mind regardless of this.

The average business man who has
been attracted by some particular bank
probably never has analyzed his at-
titude sufficiently to discover that it
is the theory of unusualness which has
influenced him. This lack of analysis
is unimportant. But just imagine the
case of the banker who did not recog-
nize in his own institution the basis
of something unusual. Yet ‘there are
such bankers.

Try this some time: Ask one of your
high class banker friends in some of
the great centers to tell you what is
the predominant characteristic of his
institution—that is, what quality of
merit it possesses in a markedly great-
er degree than competing institutions.
You will find that his answer, in nine
cases out of ten, will miss the point
altogether. He will talk about “capital”
and “surplus” and “undivided profits”

13

 

 

 

 

 

NEW ISSUE:
$10,000,000

PUBLIC SERVICE CO.

OF COLORADO

First Mortgage and
Refunding

514% GOLD BONDS
Due September 1, 1954
This company does ap-
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the State of Colorado, in-
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Net earnings over 2%
times interest requirements
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We recommend their First
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PRICE 93—yielding

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Howe, SNow
& BERTLES INC.

Investment Securities

GRAND RAPIDS
New York Chicago Detroit

 

     
  

 
 

  

e & Sy
2» wo RApIDo <
be)

3
rit

 
 

ESTABLISHED 1853

 

Through our Bond De-
partment we offer only
such bonds as are suitable

for the funds of this bank.
Buy Safe Bonds

from

The Old National

 

 

 

 

 

 

 

 

 

 

Bell Phone 596 Citz. Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
2u9-210-211 Murray Bldg.
GRAND RAPIDS. MICHIGAN

 

 

 

Fourth National Bank

Established 1868

United States Depositary

The accumulated experience of over 56 years, which has brought
stability and soundness to this bank, is at your service.

DIRECTORS.
Wm. H. Anderson, Pres. L. Z. Caukin, Vice Pres. J. C. Bishop, Cash.
Christian Bertsch, Sidney Stevens, David H. Brown,

Robert D. Graham,
Samuel D. Young,

Marshall

GRAND RAPIDS,
MICHIGAN

Uhl, Samuel G. Braudy,
James L. Hamilton.

 

 

 

 

 

 

purchase.
PRIVATE
WIRES
to all
MARKETS

Citizens
4480

 

LOCAL AND UNLISTED
Bonds and Stocks

Holders of these classes of securities will find in our
Trading Department an active market for their sale or

CORRIGAN COMPANY

Investment Bankers and Brokers

Ground Floor Michigan Trust Bldg.
Grand Rapids, Michigan

Bell Mais
4900

 

 

 

 

 

“By their works ye shall know them:”
NACHTEGALL MANUFACTURING COMPANY
GRAND RAPIDS, MICH.

BANK, STORE & OFFICE FIXTURES

Gentlemen:

Your work changing over old and installing new fixtures in our office
s our very great satisfaction at the
It is first class in every respect and

having been finished | desire to expres
way in which the work has been done.
your men have shown themselves to be not only gentlemen in manner, but
workmen of high ability. The entire job is fine in every detail.

Very Truly,

W. L. HAMMOND, Vice-President.
The First National Bank of Ludington, Mich.

 

 

 

4
3 *
Bt
e
a

14

cand “deposits” and “correspondent

connections” in this country or abroad.
He will refer to the classes of business
he handles or to the facilities available
—no one of which, under any reason-
able construction, could justify the
claim of unusualness. And still, in all
probability, his institution is unusual
in some really worth while way.

Is it not clear that such a point of
view cannot fail to find undesirable
reflection in the impression which that
particular banker makes upon ithe gen-
eral public? In his answer he describes
not his own institution but just an in-
stitution. Instead of advertising his
own institution he has, in effect, only
advertised all institutions in that gen-
eral class. Remember that he is sup-
posed to be talking to a man who
knows nothing about his institution
and whose attitude towards it will be
influenced by the answer to the ques-
tion. The public says, “What sort of
a bank have you, anyway?” The bank-
er, unless he can answer in terms
which will suggest unusualness, must
say, “Why, just a bank.” And can
you imagine a desirable institutional
reputation being built upon such a
representation? The bank man who
honestly believes that his institution is
‘just a bank”. is dead right as far as
his representation of it is concerned.
If he believes that his is “just as good”
as other banks, he will not succeed in
convincing anyone that it is better. If
he believes that his bank possesses
only the “usual” merit common to in-
stitutions of its kind, he must not be
surprised if the public is “not inter-
ested.

Indeed, it would be difficult to 1m-
agine a more unsatisfactory manner of
presenting anything to the public than
by saying it is “just” something—just
a man, just an institution, just a
theory. This suggests the ordinary,
the colorless. It is worse even than to
say that the particular thing is “good
enough.” The latter suggests a cer-
tain quality of merit. The former
suggests no merit of any kind. “Just
a bank” is not much of a bank, and
“just a man” is not the sort of man
about whom other men will become
enthusiastic. The usual is not good
enough to appeal to the man who 1s
to be impressed. It is the unusual
which must carry the appeal. 3usi-
ness must be conducted upon a basis
of competition and the institution or
article or person who is to succeed
in this atmosphere of competition,
must push above the ordinary, the
common, the usual—or at least, must
appear to do so.

Bankers may not be an artistic lot,
and still in their relations with the
public, their most important work
consists in painting pictures. They
are at it constantly—pictures, always
pictures—pictures, good and bad and
indifferent—pictures which please and
repel. And the best of it, as far as
their banks are concerned—and it may
be the worst of it, too—is that the
pictures they paint are of their own
institution. If these pictures could be
just painted and packed away in the
lumber room, it would be much simpler
than it is, but this is impossible. They
are constantly on display, and the pub-
lic is under no obligation to be polite
or respectful or favorably impressed.

MICHIGAN TRADESMAN

This picture painting represents the
one point at which all the people in
any banking institution meet on terms
of practical equality. They all paint
pictures. The senior officers and the
messenger who began work yesterday
are both painting pictures, or rather
both are painting the same picture—
the picture of their institution. One
can do it about as well as the other,
and unfortunately, one can do it about
as badly as the other. And in the
meantime, the public stands around,
not consciously interested, but still
willing to be impressed. And the only
banking picture which will impress
this public is the one which will tell
some consistent story of “unusualness.”

G. A. O'Reilly.
—_+2+2>—_—_
His Own Valuation.

Weary Willie slouched into the
pawnshop.

“How much will you give me for
this overcoat?” he asked, producing a
faded but neatly mended garment.

Isaac looked at it critically.

“Four dollars,” he said.

“Why!” cried Weary Willie, “That
coat’s worth ten dollars if it’s worth a
penny.”

“T wouldn’t give you ten dollars for
two like that,” sniffed Isaac. “Four
dollars or nothing.”

“Are you sure that’s all it’s worth?”
asked Weary Willie.

“Four dollars,’ repeated Isaac.

“Well, here’s yer four dollars,” said
Weary Willie. “This overcoat was
hangin’ outside yer shop and I was
wonderin’ how much it was really
worth.”

 

AGAINST FIRE DISASTERS
ith
the approved, el chemical
appliance
PIONEER
FIRE EXTINGUISHERS

We earnestly request you to read the
letters of MICHIGAN MERCHANTS
and FARMERS, who have saved their
property from loss by fire with their
Pioneer Fire Extinguishers.

Write for our book,

“FIRE DEMON”

It contains the letters and also Gov-
ernment Statistics. Very interesting to
all interested in the prevention of fires.
Mailed FREE. Get your copy to-day.

PIONEER CHEMICAL CO.
of ITHACA
ITHACA, MICH.

AUTO BUILDING

EXTINGUISHERS EXTINGUISHERS
$3.00 each. Prepaid. $4.00 each. Prepaid.

Representatives Wanted.
WESTERN DIVISION.
212 West 11th Ave. Mitchell, So. Dak.

September 17, 1924

 

 

Merchants Life Insurance Company

RANSOM E. OLDS

WILLIAM A. WATTS
© Chairman of Board

President

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

SAFETY SAVING SERVICE
CLASS MUTUAL INSURANCE AGENCY

“The Agency of Personal Service”
Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY.
FREMONT, MICHIGAN

 

REPRESENTING

Central Manufacturers’ Mutual
Ohio Underwriters Mutual

Retail Hardware Mutual
llardware Dealers Mutual
Minnesota Implement Mutual Ohio Hardware Mutual
National _ Implement Mutual The Finnish Mutual
Hardware Mutual Casualty Co.

 

We classify our risks and pay dividends according ¢o the Loss Ratio
of each class written: Hardware and Implement Stores, 40% to 50%;
Garages, Furniture and Drug Stores 40%; General Stores and other
Mercantile Risks 30%.

WRITE FOR FURTHER PARTICULARS.

 

 

 

 

 

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

mheNetcotis O70 LESS

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

 

 

FINNISH MUTUAL FIRE INSURANCE CO.
CALUMET, MICHIGAN
ORGANIZED IN 1889.

This Company has returned
A DIVIDEND OF

507

For 29 consecutive years.
HOW?

By careful selection of risks. By extremely low Expense Ratio.
Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk.
Agents wanted in the Larger Cities.

FOR FURTHER PARTICULARS WRITE

F. M. Romberg, Manager, Class Mutual Insuran
Finnish Mutual Fire Insurance Co. General oe ~

Calumet, Michigan. Fremont, Michigan.

 

 

 

 

ke

 

 

 

ke

Oe.

September 17, 1924

MICHIGAN TRADESMAN

15

 

Suggested Fire Prevention Talk For
Agents and Others.

Once again the President of the
United States has called upon us to
pause and reflect upon the fire loss in
this country, upon its immensity and
upon its manifold effect on the lives
and fortunes of 110,000,000 people. Es-
pecially are we asked to remember in
what degree this continuing loss is
preventable and to consider how it
may be curtailed. It is imperative that
we should heed this call. Let us un-
derstand clearly the reasons.

They are many; and the first is the
stark fact, indisputable, that the ag-
gregate toll of fire in this country still
is mounting year by year. In 1921 it
stood at $485,000,000, by 1922 it had
risen to $506,541,000, while the destruc-
tion last year, conservatively estimated
by the Actuarial Bureau of the Nation-
al Board of Fire Underwriters—the of-
ficial agency for the collection and
tabulation of American fire loss
statistics—approximated $508,000,000.

Although the actual increase in 1923
over 1922 was smaller than it has been
our fortune to observe for a number
of years, it still remains true that no
such fire loss as $508,000,000 ever hais
been recorded before in the United
States or elsewhere in the course of
a single twelvemonth, except in 1906,
the year of the threatened effacement
of San Francisco. In 1923 no out-
standing conflagration swelled the
total; the loss grew steadily, by the
day, by the hour, by the minute, until
it had rolled up this appalling sum of
$508,000,000.

Let us take a moment to analyze
this figure in order that we may grasp
its magnitude. It represents an aver-
age toll of $1,391,780, daily, and for
each minute throughout the whole
year one of $966,

It is, for instance, only a trifle less
than the country at present is expend-
ing on all forms of National defense;
the Government received little more
in revenue from customs during 1923
than was consumed by fire in the
identical period; $508,000,000 would
have paid the personal income tax in
1923, with millions of dollars left over;
at an average cost of $75,000, the
money representing America’s 1923 fire
loss would have sufficed to eliminate
6,773 perilous railroad grade crossings.

Invested at a conservative rate of
interest, say 4 per cent., $508,000,000
would yield in a year upwards of $20,-
000,000. Think how many miles of
National highways that money would
lay; how many public institutions it
would conduct over a period of years;
or, if you will, regard its effect if,
along with the principal, it could be
thrown into one or more of a hundred
Federal or state programs of construc-
tive effort!

Yet after all, such rosy speculations
as these are vain; the money has gone
beyond reclaim; those millions have
been far worse than wasted. Had it
been possible, instead of burning these
millions, to load them together on
lighters, to tow them out to a depth
of a hundred fathoms and there to
consign them to the ocean floor; if
that had been possible, fantastic as is
the notion, it would have been, com-
paratively, an act of guarded thrift.
For so disposed, only the actual dol-
lars would ‘have been wasted and all

the other incidental costs and losses
happily escaped.

‘Having contemplated, briefly, the
proportions of the annual loss that we
must set about combating, we may
note how that wastage affects us, in-
dividually and as a people. Plainly,
every dollar’s worth of property that
is reduced to ashes represents a loss
not only to the immediate sufferer but
to the entire United States, in Nation-
al wealth.

And whatever affects the Nation as
a whole affects, of course, every Citizen
without regard to station. As indi-
viduals we can no more escape the
calamities that befall our country than
we can fail to share in the benefits
which our collective industry showers
upon us. Nor is this remote theoriz-
ing; it is solid and very present fact.

One fundamentally serious loss re-
sulting from every fire is that repre-
sented by the wasted raw materials,
many of which, for rebuilding, must
be drawn from already slender, or at
least steadily diminishing, natural re-
sources within our boundaries. Take
lumber. Despite the increasing use of
incombustible material in structural
work, wood, as everyone knows, re-
mains in heavy and constant demand.
Every fire, therefore, which consumes
wood in some form necessitates the
making of fresh inroads into our tim-
ber supply. Hence, in a very real
sense, the fire alarm is echoed in the
ring of the woodman’s axe—in which
assertion, alas! there is a deal more of
solemn truth than of fancy.

However, there are other ways still
in which the burden of a monstrous
fire loss falls upon us individually. It
enters into the cost of every purchase
we make, however trivial, since the ex-
pense of insurance protection is in-
corporated, by common practice, along
with other items of “overhead,” in the
price set by the seller upon his com-
modity or service. And as insurance
rates are invariably an index to a
community’s fire loss ratio, it follows
that the higher the loss the greater the
premium that the public, both directly
—for its own insurance—and indirect-
ly—through its commodity purchases—
must pay. So we see that by increas-
ing measurably the cost of living the
fire waste is a burden which rests
squarely upon our shoulders—upon
yours and mine.

Again, it must not be forgotten that
when industrial plants are attacked by
fire, hundreds, sometimes thousands,
of men without a moment’s warning
are thrown out of work. Sudden un-
employoment on such a scale inevit-
ably disturbs the whole community in
a number of unpleasant ways, not the
least of which is the reduction of its
purchasing power and the attendant
lowering of the standards of living for
a part of its inhabitants. Nor is this
a misfortune which occurs at long in-
tervals. Seldom does a day pass with-
out being marked by one such fire,
with its far-reaching consequences;
often many are recorded in a single
twenty-four hour period. i

Now consider this: Destroyed build-
ings pay no taxes—that is an estab-
lished principle in city government
everywhere. From the date of its
destruction property is removed au-
tomatically from the assessment rolls
and only replaced when restoration

has been completed. Yet this antici-
pated revenue for the community bud-
get requirements cannot be dispensed
with; it must come from some source,
and so it is added to the taxes of those
whose property remains standing. On
a loss of $508,000,000 this additional
charge aggregates many hundreds of
thousands of dollars and it is carried
by those of us who have escaped the
attack of fire—often through our own
far-sightedness, which thus is unjustly
penalized.

Furthermore, let us not overlook the
expense of public fire protection. To
maintain a municipally-paid fire depart-
ment, together with an efficient alarm
system, requires money, much money.
To protect from the ravages of fire
the city of Greater New York alone its
residents pay annually some six mil-
lions of dollars. Lesser, but still con-
siderable, sums are appropriated by
hundreds of cities in ‘the United States
year after year. Do not misunderstand
me. Collectively, our fire departments
constitute our standing army prepared
to resist the incursions of the Red
Enemy. I am as far as possible from
urging retrenchment by so much as a
dollar from these expenditures. Truly
there is no ‘single public outlay more

vitally necessary and no one division
of city government wherein attempted
economies are more certain to result
I merely wish to point
out that in footing up the ultimate

disastrously.

cost of our gigantic fire loss, this item
of protection must be reckoned.

Thus far in this short summary of
the immediate
colossal annual tribute to Fire, we have
taken no notice of the saddest, the
least excusable of all wastes. I mean
the loss of life. Last year not less
than 15,000 Americans lost their lives
as a result of fire—an average of one
every half ‘hour! Seventeen thousand
more, in the same period, were crippled
or otherwise permanently disfigured
by the flames. Hundreds of these un-
fortunates in this
prived of the ability to earn a living
public

consequences of our

manner were de-
and ultimately may become
charges.

Apart from the horror with which
we must contemplate such a mode of
death, the sacrifice of these lives can-
not fail to strike us in another way.
Is it not true that these people were
useful to the country, that even the
humblest of them contributed some-
thing, very definitely, to

(Continued on page 23)

society?

 

 

 

AUTOMATIC 42067

GOVERNMENT
RAILROAD

205-217 Michigan Trust Building

 

A. E.KUSTERER &CO.

INVESTMENT BANKERS & BROKERS

MUNICIPAL
CORPORATION BONDS

BELL, MAIN 2435

PUBLIC UTILITY

s& sh GRAND RAPIDS

 

 

 

 

 

 

 

 

 

 

 

 

Preferred Lists of Safe Investments

FOR the guidance of clients this organizatien maintains constantly revised lists
of bonds of all types that offer unquestionable security plus attractive yield.

Lists Supplied Upon Application

Telephones: Bell Main 4676.

Citizens 4678.

HOPKINS, GHYSELS & CO.

Investment Bankers and Brokers
Michigan Trust Bldg., Ground Floor, Grand Rapids

 

 

 

 

 

L. H. BAKER, Secy-Treas.

 

Michigan Shoe Dealers

Mutual Fire Insurance Co.
Lansing, Michigan

LEGAL RESERVE COMPANY
Write

P. O. Box-549

LANSING, MICH.

 

 

 

FE
a
et

16

PEOPLE WHO NEVER DIE.

Their Number Is Never So Very
Large.*

Dramatic and obvious is the work
of the soldier who rushes to the de-
fense of his country when war is de-
clared and the life and liberty of the
homeland is in peril; imposing and
commendable is the work of the
statesman who brings forth from the
storehouse of garnered wisdom tuings
new and old in that, by timely counsel,
he may enhance the welfare and happi-
ness of the largest number of his fel-
low citizens; constructive and vital is
the work of the thinker, the publicist,
the educator, who seeks by pen, by
word of mouth, and by the impact of
creative personality to disseminate thc
truth and sow the jJand with culture;
brilliant and astonishing is the work
of the inventor who perfects new in-
struments for science, new tools for
industry and new time and labor-sav-
ing devices for everybody; but high-
est and finest of the things done under
the sun are the achievements of our
seers and prophets and forerunners
of the better day. And of sucn was
Frances Elizabeth Willard, the busy,
persistent, resourceful and indefatig-
able prophetess of righteousness and
peerless leader of womankind.

After a life of abundant and diver-
sified activities as editor, pamphleteer
and speaker, traveling up and down
the land scores of thousands of mle;
and giving up unremittingly of her
own inexhaustible spiritual dynamics,
in the city of New York, Feb. 17, 1898,
her militant spirit laid aside earth’s
armor. “How beautiful it is to be
with God,’ she exclaimed softly, auc
fell on sleep.

It is with no inkling of apology and
with no spirit of hesitancy that I par-
ticipate in this memoral service and
bring to you my sincere appreciation
of the character and work of this
prophetic woman who went through
life with trumpet tones and with some-
thing like the glitter of a sword in
her hand. From the orient to the oc-
cident, in every civilized land tnrough-
out tne world, the things that this
woman did and said will be told to-
day as a memorial for her. Wherever
little groups of thinking people are
assembled to-night to stir up their
minds by way of remembrance of
Frances E. Willard, the white flower
of her blameless life will somehow be
esteemed as of more worth than any-
thing she said or did. The spirit of
Frances E. Willard lives on in the
hearts of millions of envisioned women.

In our National temple of fame, the
statuary hall of the House of Repre-
sentatives at Washington, there is a
marble figure of exceptional beauty
and charm. Two circumstances com-
bine to make this particular statue
conspicuous. As a work of art it is
pronounced by those capable of pass-
ing critical judgment in such matters
to be far and away superior to many
other effigies there assembled. It was
done—and done well—by Miss Helen
Farnsworth Mears, of Wisconsin. And
for another thing, this figure, alone
of the statues there assembled, repre-
sents a woman. On Feb. 17, 1905,
seven years after the death of Miss
Willard, the State of Illinois present-
ed this statue of a woman who waged
uncompromising warfare for good
government and right living, and
fought a good fight against social and
political corruption.

Frances E. Willard was born in
Churchville, N. Y., Sept. 28, 1839. In
her veins coursed the blood of sturdy
New England Puritan ancestors. Be-
ginning early in the nineteenth cen-
tury, as every student of American
history knows, there was a perceptible
mass movement of our population
from the Atlantic seaboard states, and
from New England particularly, to
the romantic West. The seat of em-
~ vaper read at anniversary memorial
seryice of Frances E. Willard by Charles
L. Garrison, of Danville, Va.

MICHIGAN TRADESMAN

pire was moving Westward with a
vengeance. The Willard family was
picked up by this migratory stream
and borne along with many others.

In the year 1841 they removed to
Oberlin, Ohio, then as now famous as
a college center. Five years later,
Frances being now seven years of age,
the Willard family again heeded the
call of the wild, removing this time to
Janesville, Wisconsin. In this com-
munity they settled permanently and
together with many other farmer
colonists drawn thither from numer-
ous and widely-separated sections of
the East, began the arduous process
of transforming the wilderness into
rich agricultural country.

Happy are the children of the
pioneers, for all out-of-doors is their
playground. Blessed are the little folks
born tc those adventurous spirits wao
seck the frontiers where the pepula-
tion is sparse and the sunlight and
fresh air are abundant.

In the vast, unchoked land of the
romantic West; in earth's great open
places where the ozone was uncon-
taminated and the winds of heaven un-
hindered; in a section of the country
where winters mean frost and snow
and stinging cold and summertime is
a joy while it lasts, Frances grew
strong and ruddv. with sinews and
nerves aS tough as whit leather. She
loved to read, but she also loved to
race and romp and play. She had a
good appetite for ‘her daily bread, but
she did not fail to relish also that
mental and spiritual food whereof the
inner life is fed evermore. Many
classics she came to know even as a
growing girl, and of these the King
James, or so-called authorized version
of the Bible, she loved most. By its
testimonies the adolescent mind of
Frances E. Willard was directed in
paths of wisdom, by its precepts her
young heart was rejoiced, and by its
commandments the eyes of her under-
standing were enlightened.

In pastoral simplicity, in rugged
wholesomeness, close to nature and
not far from nature’s God, were spent
the girlhood days of Frances E. Wil-
lard. The roses in her cheeks be-
tokened perfect health and the vivid
interplay of lights and shadows in her
eyes indicated a keen and vigorous
spirit. A real girl was Frances of the
teen age period. She had a decided
personality, intense likes and dislikes.

Household duties, for instance, she
fairly loathed. She enjoyed reading
and study, but the broom as imple-
ment of domestic industry appealed to
her not in the least. She didn’t mind
feeding the pigs and the horses and
the cows, and she could milk and even,
on occasion, steer the gleaming plow-
share down the fragrant furrow, but
the very sight of a dishpan made her
soul rebel. She loved to explore the
countryside and range the wide fields
and dream the long dreams of youth
what time she listened the sad sym-
phony of the wind in the tree tops;
she could ride the horses, any of them,
the cows as well, if the fancy struck
her: but the impulse of the born home-
maker was apparently no part of her
original endowment, or if so, it some-
how suffered atrophy.

As a young girl Frances E. Willard
had a violent temper. With little
provocation, it would seem, her
cheeks could be made to flush and her
eyes to flash with hot indignation.
Then would she explode into language
fitting the mood. She was_ regular
little Katharina Baptista. But instead
of letting a violent temper master her,
thus confusing and dissipating her
mental powers and eventually trans-
forming her noble nature into some-
thing weak and foul and repulsive,
Frances E. Willard acquired the high-
ly difficult art of curbing her temper.
Just how deeply the world is indebted
to this woman because of her temper,
perhaps eternity alone can tell. But
the high point of interest here to note
is that the temper that blessed the

world was temper controlled, chasten-
ed, and wisely directed.

Every good cutting blade has tem-
per, but the man who wields a sword
should keep the blood out of his eyes
in order that he can see clearly both
friends and foes. Temper is not un-
like steam in the boiler of a locomotive
but the skillful engineer knows how
to watch the dials and gauges and
manipulate levers and controls so as
to keep the steam pulling rather than
let it blow up the engine. As a leader
in the broad field of moral and spirit-
ual reform, as an organizer and 1n-
spiring leader of women, as a prophet-
ess sent amongst a people whose eyes
are rather slow to see and whose ears
are somewhat dull of hearing, it was
well enough, no doubt, that Frances E.
Willard started her career with
goodly supply of temper.

It is interesting to observe how the
great, outstanding personalities of the
ages are first of all trained and equip-
ped for their work, and then thrust
into the thick of it. When God was
selecting a man to lead his people cut
of the land of bondage into the Can-
aan of promise, He didn’t choose an
ignoramus, but raised up and trained
the man Moses for that difficult task.
His early and later educational oppoy-
tunities were the best his age could
supply. Moses was the greatest
scholar of his time. He was versed
in all the science, philosophy and cul-
ture of Egypt. When God was select-
ing a man to carry the Christian
evangel to the great gentile world, He
didn’t choose a man of mediocre tal-
ents and limited education, but laid
his hands on Saul of Tarsus, a young
man carefully trained in the schools
and university of his native city, a man
who had pursued post-graduate work
under Gamaliel, one of the most bril-
liant and versatile educators of all
time. When God wanted to combat
English Deism and turn back the tide
of atheism and breathe the vital spirit
of creative religion into the dry bones
of established formalism, he chose
Charles Wesley. Charles Wesley was
a finished scholar. His record at Ox-
ford University has never been sur-
passed.

So, when God was looking for a
woman to solidify the Christian wom-
anhood of the world and hurl its tre-
metidous force against wrongs long
entrenched, He selected Frances E.
Willard and then providentially super-
vised her training and equipment. This
woman of destiny entered Milwaukee
Female College in 1857, and it may be
said that this circumstance had more
bearing on the factual fame of that
Western metropolis than the output
of a_certain beverage to which atten-
tion was called by Nationwide pub-
licity. From this institution to North-
western Female College, Evanston,
Illinois, Miss Willard went in 1859.
Having been graduated from this lat-
ter institution, she taught for some
years, rising at length to a professor-
ship, and ultimately becoming presi-
dent of the Woman’s College, at
Evanston.

During all these years she was read-
ing, writing and especially exercising
what Carlyle has phrased, “the grand
thaumaturgical faculty of thought.” It
was her preliminary discipline. The
woman was in training for the great
work which awaited her.

In the year 1874, at the age of 35
Frances E. Willard entered temper-
ance work. Five years later she be-
came president of the National Wom-
an’s Christian Temperance Union, and
in 1888, president of the World’s
Woman’s Christian Temperance Union.

Conspicuous and thrilling to a de-
gree was the leadership of this frail
little woman in the difficult and ad-
venturous field of moral and social re-
form. The catalog of her labors is
appalling. She went through the land
like a whirlwind, and the lightning
flashes of her brilliant mind burnt up
the noisome gases of smug contented-
ness with licensed vice and supine in-

September 17, 1924

difference to social wrongs. How
could she endure the physical and
mental and spiritual strain inseparable
from these exacting tasks? How
could she speak and write and plan
and drive, and not grow weary? How
could she give out unremittingly of
her abundant life and never exhaust,
or seemingly diminish in the slightest
degree, the reserve of her own spirit-
ual Cynamics?

For one thing, Frances E. Willard
never worried. She lived one day at
a time Forgetting the distilled wis-
dom of the familiar saying, “sufficient
tito the day is the evil thereof,” many
people are habitually borrowing trou-
ble and crossing bridges before they
cet to them and finding themselves
whipped to a standstill by the foes of
to-morrow. Not so with Frances E.
Willard. Her battles were fought one
at a time. When she found herself
outwitted, she didn’t give up and quit,
she reorganized her forces and planned
a new surprise attack. Believing, as
she did with all her mind and heart
and soul and strength in the father-
hood ci God, the brotherhood of man,
and a great shining cosmos whose ma-
jestic trend is from worse to better, no
setback could discourage, no incident-
al defeat could dishearten her. She
believed in God, believed in the poten-
tia! goodness of the human heart, be-
lieved in the ever-increasing kingdom
o* righteousness in the world.

And, for another thing—and this is
important—this woman believed that
sne, Frances E. Willard, was called
of God to help promote this kingdom
of righteousness on earth. Some peo-
ple to-day think that the world musi
get better, willy-nilly. I call your at-
tention to the fact that human progress
on this planet exhibits many i!lumin-
ative instances of regression. A trav-
eler in Egypt a little while ago saw
a lad wandering around in the vicinity
of Alexandria. Upon getting into
conversation with the boy he found
that he was absolutely illiterate. He
said that neither he nor his father
could read, nor his grandfather, nor
any of his people. And yet that boy
was squandering the golden hours of
his golden youth on ground where
once had stood one of the proudest
universities of antiquity. Once that
hallowed ground had resounded to the
tramp of thousands of students’ feet,
and the lecture halls of college build-
ings long since turned to dust, had
been thronged with eager students.
One could dig down in the sand any-
where thereabout and find tablets up-
on which boys of a bygone age had
written their exercises in language and
worked their problems in mathematics.
Squatting amid the ‘hills along the
banks of the river Nile in the vicinitiy
of ancient Thebes and dotting the
fertile valley there to-day are mud
hovels in which a dull, thriftless popu-
lation dwells. Their furniture is the
crudest, and they eat out of earthen
vessels. But only the other day ex-
plorers discovered a secret door to the
underground tomb of one of Egypt’s
famous kings. Making their way into
its secret chambers which have been
sealed now for three thousand years,
they have brought to light many
costly and beautiful works of art.
Yhere are state couches of gilt wood
with exquisite carvings, beds inlaid
with ivory, royal robes richly em-
broidered and priceless art objects typ-
ical of one of the richest and finest
periods of Egyptian culture. Look at
these priceless things of the long past
and contrast them with the crude fur-
niture and furnishings of the mud
hovels. Progress? Decidedly—but
progress backwards.

Frances E. Willard believed in prog-
ress, but she also knew full well that
humanity must work for it, otherwise
‘t will not come. Her great epigram
was: “The golden rule of Christ will
bring the golden age of man.” But she
never for one moment imagined that
the golden rule of Christ could auto-

(Continued on page 19)

 

a>

 

SSeS k EE oe ee

September 17, 1924

 

 

 

 

 

 

MICHIGAN TRADESMAN

A better line and
a bigger field.

 

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They appeal to your best trade
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Printed on a specially prepared
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5/4 x 5/4 covers in rolls
of 9 covers

6/4 x 6/4 covers in rolls
of 8 covers

Look for the Meritas Brand on
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list of sure sellers.

See your wholesaler
We’ll move the goods

'! THE STANDARD TEXTILE PrRopvwcrs Co.

320 BROADWAY, NEW YORK

 

17

 

 

18

 

MICHIGAN

 

 

 

 

 

 

 

 

Michigan Retail Dry Goods Association.
President—J. B. Sperry, Port Huron.

First Vice-President—Geo. T. Bullen,
Albion.
Second Vice-President—H. G. Wesener,
Saginaw.
Secretary-Treasurer—H. J. Miulrine,

Battle Creek.
Manager—Jason E. Hammond, Lansing.

 

 

Marshall Field Rebuked By Dress
Manufacturers.

For some time it has been rumored
in ready-to-wear circles that Marshall
Field & Co. would buy from manufac-
turers only on a consignment basis.
The matter was brought to a head re-
cently when the Associated Dress In-
dustries of America filed a complaint
with the store.

In his letter to David N. Mosessohn,
executive chairman of the Associated
Dress Industries, F. D. Corley, mer-
chandise manager of Marshall Field &
Co. pointed out that the firm has made
every effort to stop the practice among
buyers.

“We do not doubt,” he says in re-
ply, “that our buyers have asked
manufacturers to consign some lines
and we understand that in some cases
it is very desirable both from the man-
ufacturers’ standpoint and our own.”

Mr. Mosessohn declared in his let-
ter of protest that the dress body was
contemplating calling a meeting of the
trade unless the store was willing .o
stop the practice. :

In another part he said: “The bold-
ness with which some of your buyers
have come into the New York and
Chicago markets demanding merchan-
dise to be delivered on consignment,
that which is not sold to be returned,
has become a by-word in the market.

“You will agree with me that there
must be some sort of commercial mor-

ality; that the American business world °

must depend upon commercial sane-
ness and commercial morality of its
big men—and [I appeal to you for
definite and affirmative action on this
outstanding cruel practice being per-
formed more particularly by your
representatives.

Mr. Corley’s letter in reply follows:

Chicago, Sept. 10—We are sorry in-
deed that you should find it necessary
to call to our attention the subject of
consigned merchandise. We are con-
stantly discouraging our buyers from
this method of obtaining goods and
realize that in most cases it is a very
dangerous practice, and unnecessary.
We are surprised to learn from you
that the matter has been under dis-
cussion by your association, and as-
sure you that it is our desire that our
buyers shall deal with the people from
whom they are buying goods in a
manner that will reflect credit on our
house. : :

We have gone into this matter very
carefully, and find that the fault in
most instances does not ariSe from our
buyers but from the people from whom
they are making their purchases.

They tell me that they are besieged

 

 

by manufacturers of garments to per-
mit them to put their merchandise in
our house on consignment. In fact,
they say it is sometimes necessary to
almost take drastic measures to pre-
vent this being done.

We do not doubt that our buyers
have asked manufacturers to consign
some lines, and we understand that in
some cases it is very desirable both
from the manufacturers’ standpoint
and our own that such a course should
be followed. You can readily under-
stand that, even though our represen-
tative might ask a manufacturer to
consign his line, the manufacturer is
not compelled to do so. However, it is
a practice which we do not believe in,
and shall be very glad at any time if
you -vill call to our attention the com-
plaint of any of the members of your
association that they are being unfairly
treated by any of our people.

We thank you for calling this mat-
ter to our attention, and trust that
the measure which we are taking will
prevent any cause for complaint which
members of your association might
‘have had in the past.

. D. Corley,
Merchandise Manager.

Negligees Elaborate This Season.

Directoire models in negligees are
being stressed this season. The dis-
tinguishing features of these garments
are their long, draped lines and a
blouse effect simulating a cape in the
back. Sleeves are long and flowing,
and marabou is frequently used for
neck trimming. The tea gown is be-
ing shown again this season, and is
made of cut velvet, as well as of chif-
fon. Other indoor garments now be-
ing offered to buyers are quilted satin
robes and quilted breakfast jackets.
The latter, which are seen in delicate
colors and trimmed with lace, are
worn over a fancy petticoat. The
elaborate petticoat is also worn with
long garments that open in front.
Bright colors are much in evidence in
nightgowns and combinations, accord-
ing to a bulletin from the United
Underwear League of America, and
buyers are showing interest in the
lace-trimmed models that are always
favored for the gift season.

—_+- >
When Is a Sweater a Coat.

The old riddle about-when a door is
not a door may be paraphrased this
season with the question, ‘‘When is a
sweater not a sweater?” The answer,
according to some ready-to-wear buy-
ers is when it is of coat length. The
point of the thing is that there is quite
a squabble going on between buyers
of coats and buyers of sweaters as to
which should stock the three-quarter
sweaters that are now so popular in
the types made with the convertible

“choker” collar. The coat buyers main- _

tain that any garment which runs
around 45 inches in length is a coat,
and should be stocked as such. The
sweater buyers hold the reverse, and
ask why, if a garment of this kind, 28

TRADESMAN

to 30 inches long, is a sweater, it isn’t

still one because it happens to be a

foot or so longer. Regardless of who
is right, the longer garment is said to
sell best when displayed with the
other knit goods.

—__*-o.___
Brushed Sweaters in Lead.

The demand for brushed sweaters
with convertible ‘‘choker”’ collars in
both the thirty-inch and three-quarter
lengths features the business that is
now being done in novelty knit goods
for women.. In mohair yarns these
garments may be had to retail around
$7.50 for the thirty-inch length, while
the same length sweater made of
vicuna yarns retails at about $10. The
three-quarter sweater retails from
$16.50 ta $35, according to the kind of
yarn in it. Unbrushed two-piece knit-
ted suits, smartly tailored and with
brushed vicuna trimmings, are coming
into vogue as a result of the cool
weather. These retail from $25 up. In
the more expensive garments of this
type imported Scotch marles_ with
heavy fiber silk stripes running hori-
zontally through them are much in
favor. Suits of these materials retail
around $45.

——s --o—_——__

Says Stout Girls Are Needed.

According to a man who has given
many years of study to retail selling
methods, a number of stores are losing
money these days because they do not
pay enough attention to filling the
needs of stout women. Many of these
stores have opened separate stout de-
partments, but they have not taken the
trouble to staff them with stout girls
or women as clerks. Half the knack
of selling stout garments, ‘he further
said, lies in the saleswoman’s own
knowledge of the particular needs of
the customer, as well as being a kind
of shining example of what stout gar-
ments can do in giving the customer
a less bulky outline. In addition, he
contended that there is a kind of psy-
chological resentment on the part of
the prospective customer toward a
clerk with a more slender figure than
her own.

——_>->_____
Furniture Sales Somewhat Slow.
According to reports in retail circles

the Fall sale of furniture has not start-
ed in a satisfactory way. The demand
is spotty and retailers in some sec-
tions not experiencing good results in
their department have enquired as to
what was being done by retailers in
other sections. No particular reason
is set forth for the slowness thus far,
excepting that the season has not yet
had time to get well started. Retailers
figure there is no real lack of consumer
purchasing power, as bank deposits are
growing, and believe that the present
condition will shortly change. In quite
a few stores, however, it is reported
that the consumer is buying furni-
ture with definite price limits in mind
and that the instalment system is be-
ing used more.

—_2+2 +____
Jewelry Business Is Improving.
Business in jewelry continues to im-

prove slowly but the orders coming

in could be substantially larger without
indicating a boom condition. Officé
business keeps up fairly well from day
to day, and a fair volume of orders is
coming in from men now on the road.
Most of them are from points in the

September 17, 1924

Middle West and South. Quite a little
of the business received by makers of
the more expensive goods calls for re-
mounting or other special work. Plat-
inum continues firm at $120 an ounce
for the soft metal, $128.50 for the
medium and $137 for the hard.

 

 

Fall

Underwear

 

While
plete, it will pay you to put
in your Fall Underwear. Our

our stocks are com-

 

years of
Send
now for prices and samples.

lines have given

complete satisfaction.

Vellastic, Springtex, Lambs-

down, Wright’s, Setsnug,
Hanes, Elliot, and Van Dyke
brands.

pa

PAUL STEKETEE & SONS
Wholesale Dry Goods

Grand Rapids Michigan

 

 

 

 

 

WhenYou Sell OurLine
of Popular Priced
Trimmed Hats

ue

You are offering your customers
big values for their money, and
still maintaining a good margin
of profit. :
You afe increasing your store
prestige and gaining that mouth
to mouth advertising which a
store enjoys when its satisfies its
customers,

Let us convince you.
an assortment.

oe
Cor_-Knotr Company
Grand Rapids, Mich,

Write for

“‘%

(>

yr

RB

A Ge

«

~

a

 

September 17, 1924

PEOPLE WHO NEVER DIE.
(Continued from page 16)

matically get itself incorporated into
the thinking and living of humanity.
It must be put there gradually and by
means of the long process of educa-
tion and training, begun by the moth-
ers of the world at the cradles of the
race and carried on through the
schools and colleges to the universities
and technical institutions: and this ed-
ucation and training must be Christian
to the core. To inaugurate the golden
age of man is no light task, no soft
and easy thing to be brought about
merely by pious wishing. It must be
fought for inch by inch. There is or-
ganized opposition. There are power-
ful and determined forces set dead
against this kingdom of light and life.
Jesus knew this, and said to his dis-
ciples: “Behold, I send you forth as
sheep among wolves.” Paul knew this
and said: “We wrestle not against

flesh and blood, but against principal-

ities, against the world-rulers of this
darkness.” Savonarola knew this, and
hurled his scathing denunciations both
at political reactionaries who were
blocking the way of progress and at
the degraded court of Rome which
was making a mockery of religion.
Frances E. Willard knew this, and that
is the way she labored and pled and
fought as no one, before or sirce, has
done for temperance, equal suffrage,
social purity, a broader educational
program, and a finer, cleaner home life
for all the people.

Annointed lives make the world
richer. Home life is sweeter in Amer-
ica, and civic and national righteous-
ness has acquired a richer content, be-
cause of Frances E. ‘Willard. Not
America alone, but the whole world
has been blessed by the life and lead-
ing of this good woman. Women
more gifted and brilliant in certain
specialized fields of activity America
‘has produced, and countless women of
martyr timber have lived, and do now
live—women who would die, if need
be, for the sake of truth and honor
and God and native land; but the thing
that makes the name of Frances E.
Willard a household word from the
rising to the setting of the sun is the
fact that in her three fundamental,
creative forces met and fused at white
heat: namely, an intellectual passion,
an ethical urge, and spiritual dynamics.
Mind without heart is sheer intellect-
ualism—brilliant, it may be, but cold
and uninviting; and those who have
culture of the head but no culture of
the heart cannot, if they would, min-
ister to the world’s needs. Heart
without intellect leads to fanaticism
and all manner of bizarre excesses
whereof the world is sick and tired.
Spiritual emotions undisciplined by the
knowledge which comes through study
and reflection leads to mystical vagar-
ies and transcendental dreaming. To
that prophetic kindling of her moral
and spiritual nature which called for
expression, Miss Willard added dili-
gent study, thereby showing herself
approved both unto God and _ unto
people who think. Thus by the train-
ing and co-ordination of all the forces
of ther dynamic nature she became a
world leader of the righteously-inclin-
ed and a holy terror to the workers of
iniquity.

If it has seemed that the praise of
this woman on the part of some of
her more ardent admirers has gone a
bit beyond the bounds of proprietv,
weigh these cautious words of one who
was entirely unbiased:

“She was a woman of noble char-
acter, of splendid and enduring power,
and one who left the world a legacy of
accomplishment which is to-day ma-
turing into the widest and most fruit-
ful results.” And to this add a just
tribute from Congressman A. P. Nel-
son, of Wisconsin:

“In her ministrations she touched
millions of lives and did more to ele-
vate, sweeten, and change the moral
purposes of mankind than any othe

MICHIGAN TRADESMAN

woman of her generation. Her desire
was to touch the home and the child,
the cradle of the Nation’s safety and
perpetuity. Many of the great re-
forms for which she plead and fought
so heroically have been written into
our Constitution and National statu-
tes.”

There are those who die, yet do they
live, and speak with undying utter-
ance. Choice spirits they, and the
number of them is never large. Of
these was Frances Elizabeth Willard.

—_—_2 >
Linen Outlook Is Bright.

The outlook for a good Fall busi-
ness in linens is bright. If there is
anything unusual concerning the pres-
ent situation, according to importers
and wholesalers, it is the continued
unwillingness of retailers to place
larger individual orders in the face of
inevitably higher prices. One of the
leading wholesalers in the market says
that there is not a single item in the
household linens carried by his firm
that does not cost more to replace
abroad than the price retail buyers are
now paying in this country. The aver-
age retailer, it appears, is more willing
to pay advances for the merchandise
as he needs it than to carry what in
other days would have been a normal
stock. Not much is being done in
dress linens at the moment, but whole-
salers have taken them well for next
Spring, in anticipation of a repetition
of the excellent demand they met this
Spring.

—_-+ 2

Hairline Worsteds Come Back.

A situation is said to be arising in
the sale of ‘hairline worsteds for the
women’s garment trade similar to that
which recently marked the disposal of
bolivias. Prices of these goods are
hardening, garment manufacturers be-
ing willing to pay about 35 cents per
yard more now than they were about
two months ago. One selling agent
turned own an offer which amounted
to about $2.35 per yard net, in the
confidence that he will be able to get
a better price later on. Hairline wor-
steds fell off sharply in demand fol-
lowing the poor suit season last Spring.
The mills are credited with holding
sizable quantities which have been in
process of liquidation. It is believed
that stocks now held are smaller and
that these will be — satisfactorily
“cleaned out’? between now and the
beginning of Spring cutting activity.

———~-

Cool Weather a Great Help.

The cool weather is a marked factor
in the good start which retailers of
both men’s and women’s apparel are
getting on the Fall season. Whole-
salers comment that its influence is
being felt by them to a very noticeable
degree, in that retailers are now very
anxious to speed up immediate deliv-
ery purchases. If the situation con-
tinues as it has been for the last two
weeks, it will present very different
aspects from the same time last year
and even later, when complaints of
lack of selling weather were very
common. It is figured that the Sep-
tember figures of the department
stores will show a healthy increase
over that month last year. The
figures for August now available indi-
cate that that month was not particu-
larly satisfactory for the stores, as the
average shows a decrease.

Blacks Not So Good Here.

Although the present demand for the
finer grades of women’s silk hosiery
runs strongly to blacks throughout
most of the country, it is said that
buyers generally are still placing or-
ders for colors that are designated
members of the fawn family. Second
in the local demand was placed gun
metal. It is especially strong with one
of the prominent houses that make
hose of this shade with black heels,
which gives the whole stocking the
effect of being black. Quite a run is
reported on the so-called nudes that
show an almost utter absence of pink.
For evening wear buyers are stocking
up especially well on hose of a silvery

gray tone.
>>

Pleased By Prospects For Lace.

With one of the best Spring and
Summer seasons in many years be-
hind them, wholesalers of lace profess
to see an excellent ‘business ahead in
these goods. Much of the demand for
the next few months will be for laces
of the type that go into or decorate
evening dresses, but with the coming
of next Spring a general and larger
call for the merchandise than for a
long time is anticipated. Right now
there is not much demand for laces,
although road men are turning in
some fair orders, but within the next
few weeks a steady movement is ex-
pected of Chantilly and other ‘“even-
ing” laces. Metal laces are very well
thought of both in silver and gold.

— roo
Suspender Sales Show Increase.
Manufacturers of suspenders report
a considerably increased demand from
many sections of the country since

19

wide, high-waisted and — uncuffed
trousers have come into vogue. It is
explained that the belt does not afford
the best means of these
English trousers, although the makers
of belts scout any material falling off
in sales for this reason.

supporting

Lively colors
are the new note in the lines of sus-
penders now being offered. The web-
bing is dyed in brilliant shades and
often to
stances sets of suspenders and garters
being made up.
is also reported in the invisible sus-
pender which that take
hold on the inside of the trousers.

match garters, in some in-

An increased interest
has clasps

—_+2>——_
Short Gloves With Cuffs Lead.
While reports from abroad indicate

that long black suede gloves are be-

ing worn in the style centers there, a

similar trend has not manifested itself

here, according to leading makers of

Instead, the novelty

short glove with French cuffs, known

as the Biartz slip-on is by far the
leading type in both fabric and leather
merchandise. Black, a series of brown-
ish casts and white are the
It is estimated that retailers

women’s gloves.

leading
shades.
so far have not placed orders for more
than 40 per cent. of their requirements.
This is said to be somewhat less than
the figures covering orders for men’s
gloves to date.
The sign outside of an establish-
ment tells something more than who
operates the business. It tells, by its
condition and appearance, what
of business men exist within.
———_+»++>—_____
Success is the measure of a man’s
ability to do some one thing well.

sort

 

 

Buff,

————— ee

 

On the floor
Mens All Wool Sport I

Slip-Overs

White, i
Tasteful Neck Trimmings |
$36.00 per dozen

i

Daniel T. Patton & Company
Grand Rapids.Michigan - 59-63 Market Ave. N.W.
The Mens Furnishing Goods House of Michigan

Dees Ge Ge ee ee es

Silver

 

 

 

 

Notions

Now is the time to replenish your Notion
stock with Gloves and and Mittens, Yarn,
Stamped Goods, Embroidery and Crochet
Cotton, Fancy Trimming Buttons and Belts.

Our line of staple and fancy Handker-
chiefs for the Holidays is very attractive and

complete.

Ask our salesmen to show you

these samples or send us your mail orders.

GRAND RAPIDS DRY GOODS CO.
Wholesale Only

 

 

 

 

MICHIGAN

coin

TRADESMAN

September 17, 1924

 

 

 

 

 

  
  

 
   

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Crab Meat Shipped Mostly To
America.

The 1923 production of canned crab
meat in Japan was 137,000 cases of
fancy and about 40,000 cases of other
grades, making a total of 177,200 cases
according to a report to the Depart-
ment of Commerce from Commercial
Attache Babbitt, Tokio. About 30,-
000 cases of fancy and 10,000 cases of
other grades were destroyed at Yoko-
hama in the earthquake and fire of
September. In 1920 there were pack-
ed 123,038 cases; in 1921 the produc-
tion was 120,000 cases, and in 1922 it
was 135,000 cases.

Only a small proportion is retained
for home consumption, the bulk of the
exports going to the United States,
with Great Britain taking the second
largest quantities, and Hawaii, France,
China and Canada buying smaller
amounts.

Total imports of crab meat into the
United States have been on the in-
crease. In 1921 2,500,000 pounds
valued at over $1,000,000 were shipped
in; the 1922 imports totaled 3,600,000
pounds valued at $1,700,000; and the
1923 imports rose to 4,500,000 pounds,
worth almost $3,000,000. Practically
all of this came from Japan and en-
tered through San Francisco and
Seattle.

The crab used in the Japanese indus-
try is found in the waters of the Sea
of Japan and the Sea of Okhotsk, but
principally along the Northern and
Northwestern shores of Hokkaido, the
inner shores of Saghalisn, the Siberian
coast and the inner shores of Kam-
chatka and the Kuriles.

The method of catching is by nets
of large mesh with sinkers at the
bottom and floats at the top, the net
thus being set in a perpendicular
position, the crab becoming entangled
in the large mesh while ambulating
on the sea bottom. No bait is used.

The peculiarities of the packing of
crab meat are that it must be done
near the place of catch, and soon after
the catch is taken into the boats. If
kept too long in the boats a reaction
occurs in which the meat turns color
and loses its pure white attracative
appearance.

Only the legs of the crab are used.
The fisherman, if the grounds are
within a few ‘hours by boat of the can-
ning factory, take the catch ashore,
where fresh water can be obtained,
and cook them in boiling water, thus
preventing the meat from discoloring,
and then take them immediately to
the factory for packing. The cooked
crab legs assume a red color much
like lobster. The hard shell must be
carefully broken and the meat removed
whole. The sections of crab leg be-
tween the joints are fairly tubular, and
this tubular shell is full of solid white

meat. A thin film of red on the out-
side of the meat and clinging to the
meat when removed from the shell is
left on when packed, as it gives the
product an attractive appearance in the
tin and shows up well in contrast to
the pure white of the meat.

Difficulties of packing make crab
meat an expensive product as com-
pared with salmon.

The Japanese have fishing conces-
sions in Kamchatka and there are a
number of Japanese canneries on the
Kamchatkan coast; others are located
in Hokaido, Saghalien (Karafuto) Ris-
hir Island. The canneries in most cas-
es are financed by exporters, who thus
naturally secure the fancy goods for
foreign marketing. The labeling of the
cans is usually done by the exporter
at the port of shipment rather than at
the cannery. Yokohama was the prin-
cipal export market for crab meat be-
fore the earthquake disaster, but since
that date Kobe has been handling
some of the business.

A good deal of the output of the
smaller factories is really inferior and
some of it is packed under unsanitary
conditions. These goods are market-
ed through jobbers and frequently ex-
porting firms unfamiliar with the busi-
ness are tempted to buy them up for
export and consequently get into
trouble due to their inexperience and
their inability to get ‘hold of the fancy
goods, which, it is said, is practically
all tied up by the people who finance
the canneries, and who even go so far
as to supervise the work of packing.

Some of the production in the past
has been by floating canneries, which
anchor handy to fresh water supply
in the harbors or bays along the
Siberian Coast and cook and pack the
goods right on the spot.

—_»->—___

Pickle Packers Adopt Standards.

Standards for pickles have been re-
cently adopted by the National Pickle
Packers’ Association as follows:

1. The use of a chart showing the
various shapes and sizes of cucumbers,
photographed from life, illustrating
straight, crooked and nubbin pickles.

2. No. 1 vatrun pickles, in salt,
shall consist of well shaped pickles,
properly cured, natural color, 3% to 4
inches and under, as the case may be,
and contain not over 8 per cent. nub-
bins and crooked pickles—good and
sound.

3. No. 2 large vatrun pickles in salt
shall consist of well shaped pickles,
properly cured, natural color, good and
sound, 3% to 5 or 4 to 5% inches in
length, as the case may be—not over
5 per cent. nubbins.

4. No. 3 vatrun nubbins in salt shall
consist of crooked pickles and nubbins
taken from No. 1 vatrun, counting not
less than 3,000 to 300 pounds.

Headquarters for

THURMOND GRAY
| WATERMELONS

GEORGIA
ELBERTA PEACHES

KENT STORAGE COMPANY

GRAND RAPIDS ~ LANSING ~ BATTLE CREEK
‘Wholesale Grocers . :
General Warehousing and Distribu ting

 

 

 

 

 

 

 

 

 

M. J. DARK & SONS

GRAND RAPIDS, MICH.

 

Receivers and Shippers of All

Seasonable
Fruits and Vegetables

 

 

 

 

 

 

 

 

FLOUR

Are You Successfully

meeting competition with your
present brands? Does your flour
business show the proper growth
and expected expansion? If not,
there is a certain remedy - -

FANCHON ®@ RED STAR

JUDSON GROCER COMPANY

DISTRIBUTORS
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

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September 17, 1924

5. No. 4 extra large pickles in salt
shall consist of pickles 5 inches and
larger, good and sound, free from nub-
bins and yellow stock—not over 5 per
cent. nubbins.

6. Machine assorted pickles shall
consist of pickles that have been run
through a machine and graded into
sizes. Midgets, gherkins, smalls, me-
diums and large, fairly uniform in
sizes—not over 8 per cent. nubbins.

7. Hand assorted pickles in salt
shall consist of pickles that ‘have been
graded by hand into uniform sizes and
counts; free from nubbins, crooked
pickles and broken stock.

8. Fifty pounds of drained pickles
is the weight established for a bushel
of thoroughly cured salt — stock.
Pickles shipped inside of three months

 

after salting—47¥%4 pounds to. the
bushel.
9. A. bushel of pickles shall be

considered drained after it has been

sapped from a tank or barrel with a
coarse net into a wicker basket or box,
barrell or perforated with
holes, so that the brine can run off
freely. A barrel of pickles snall be
considered drained as soon as the
liquor stops running in a continuous
stream, after the bung has been re-
moved and barrel placed on side, so
that the liquid has an unobstructed
flow.

10. Salt pickles sold by the barrel;
package should be well filled and con-
tain 300 pounds of drained pickles to
forty-five gallons. Three per cent. tol-
erance in weight allowed. On_ ship-
ments in tank cars, a tolerance of 3
per cent. in weight is allowed.

11. Dill pickles, standard grade,
should be evenly sorted, full count,
good, sound stock, free from hollow
and slippery pickles. Packages should
be well filled, properly graded and
stenciled as to sizes. Good, sound

barrow

cooperage.

12 Sweet and sour pickles of
standard grade should be evenly sort-
ed as to size, full count, well filled
packages, good and sound stock, free
from nubbins. Good, sound cooper-
age properly marked.

13. In buying and selling pickles in
salt samples should be submitted on
small lots, single cars or less. Lots of
two or more cars should be inspected
at point of shipment unless too far
distant—then samples will govern.

14. Finished product, sweet pickles,
sour pickles and dill pickles in glass
and bulk, should be sold on samples.

—_+2+>___
The Butter Surplus.

While the rate of accumulation of
creamery butter has been slowing up
very rapidly the past week we are still
gradually adding to our reserve. In
the twenty-six selected cities the total
stock on Sept. 6 was 118,724,136
pounds compared to 118,285,161 pounds
on Aug. 30. Last year during the first
week of September stocks were being
reduced daily, and it is apparent that
whatever the excess in this year’s total
holdings might have been on Septem-
ber first, it was stll greater on Sept. 6.
If our estimate of a Septmber 1 excess
in the entire country of 51,689,000
pounds proves approximately correct
we may expect a Sept. 6 excess of at
least 53,500,000 pounds. This is based
on an estimate that the Sept. 6 stock in
the twenty-six cities represented 70.6

MICHIGAN TRADESMAN

per cent. of the whole, and we would
consider that a very liberal estimate.
It looks as if the interests of the
industry would be best served by cul-
tivating an export demand during the
coming month, when only a moderate
price reduction would be necessary to
open up wider outlets. There is no
assurance that European markets will
be maintained as receipts from the
Antipodes increase later in the year,
and with ‘the existing surplus here it
would seem the part of wisdom to
begin to unload where the present need
is greatest. There is a good deal of
bull talk of early frosts, a corn crop
failure, higher priced feeds and other
catastrophic happenings which might
cut down fall and winter production.
But most of these considerations are
still merely possibilities. The tremend-
ous excess of butter in storage is a
reality. ae
Another Butter Definition Coming.
The announcement that the Joint
Committee on Definitions and Stand-
ards for Food Products is about to
make public a definition for
cream butter’ will be read with a
great deal of interest by a large num-
ber of butter manufacturers and deal-
ers. Sutter sold under this designa-

“sweet

tion has been coming into greater com- ,

mercial prominence each year since the
early tests of its keeping quality when
made under the Navy specifications
and since the house of Gude Bros.,
Kieffer Company first undertook to
educate the butter trade to recognize
its peculiar merits. As this butter at-
tracted increased commercial import-
ance the incentive to misuse the term
increased, and this misuse became so
prevalent that the mere fact that but-
ter was so designated could not be
taken as assurance that the product
was in fact made from sweet cream.

There has been an insistent demand
from such
“sweet cream butter” business as P. H.
Kieffer for official recognition of this
product, and a definition explicit
enough to prevent as far as the Fed-
eral Food and Drugs Act can, the
branding of butter made from sour
cream as the product of sweet cream.
If the forthcoming definition can be of
assistance in preserving the individ-
uality and integrity of butter repre-
sented as manufactured
sweet cream it will undoubtedly prove
a benefit to all interested in its produc-
tion and distribution —New York Pro-
duce Review.

Cheese Excess Holds.

It is difficv”’ to find basis for recent
and prospective cheese price advances
in the statistical position of the mar-
ket. We are still accumulating cheese
whereas a year ago stocks were grad-
ually reducing. On September 6 hold-
ings in tne twenty-six selected cities
were 61 004,007 pounds, while on Aug.
30 they were 60.353,904 pounds. If we
figure the twenty-six cities stock as 81
per cent. of the total the Sept. 6 hold-
ings in the entire country would be
73,310,000 pounds, compared to about
63,600,000 pounds on Sept. 6 a year
ago, or an excess of about 11,700,000
pounds.

We had too much cheese last year.
We have more this year. Still most
dealers are predicting a further ad-
yance on September cheese.

outstanding men in_ the

from

 

 

21

 

You Make
Satisfied Customers

when you sell

‘“SUNSHINE”’
FLOUR

Blended For Family Use

The Quality is Standard and the
Price Reasonable

 

Genuine Buckwheat Flour
Graham and Corn Meal

 

J. F. Eesley Milling Co.

The Sunshine Mills

 

Watson-Higgins Milling Ce.

GRAND RAPIDS, MICH.

 

NEW PERFECTION
The best all purpose flour.

RED ARROW
The best bread flour.

 

Look for the Perfection label on
Pancake flour, Graham flour, Gran-
ulated meal, Buckwheat flour and
Poultry feeds.

Western Michigan’s Largest Feed

 

 

PLAINWELL, MICHIGAN Distributors.
e THERE IS MONEY
FOR YOU IN
e

Chocolates

Package Goods of
Paramount Quality
and
Artistic Design

 

 

5c. and 10c. Bars.

TRY
Nites ..-—......- 10c
Oe ee ne 5c
CHOC LOGS -__--- 5c

STRAUB CANDY COMPANY
Traverse City, Mich.
407 North Hamilton St., Saginaw, W.S.

 

 

fresh .

 

 

“Yellow Kid”

BANANAS

always give complete satisfaction

DELICIOUS
NUTRITIOUS
WHOLESOME

Mail orders solicited and given prompt service.

The VINKEMULDER CO.

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

Moseley Brothers

GRAND RAPIDS, MICH.

Jobbers of Farm Produce

 

MEDAL
MAYONNAISE

 

Made and Guaranteed by
THE BEST FOOD, INC.
Who make the Famous Nucoa.
We have a real live sales propo-

sition that will put GOLD MEDAL
over BIG.

Write us or see our Salesmen.

I. VAN WESTENBRUGGE

DISTRIBUTOR

Grand Rapids Muskegon

 

 

 

22

MICHIGAN

 

 

 

 

 

   

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Ben

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—_

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Michigan Retail Hardware Association.
President—A. J. Rankin, Shelby.

Vice President—Scott Kendrick, Flint.
Secretary—A. J. Scott, Marine City.

Treasurer—William Moore, Detroit.

 

 

How One Enterprising Hardware
Dealer ‘Played the Game.”
Written for the Tradesman.

It is an axiom of the hardware busi-
ness that, to make a success of the
sporting goods department, the dealer
has to “get into the game.” In other
words, he must identify himself and
his store with the athletic activities of
the community, and make himself in
some degree an authority upon sport-
ing topics.

It is worth while, wherever possible,
to link up your advertising with sport-
ing events of local interest. A typical
incident of this sort occurred some
years ago in the Canadian West; and
while conditions there are somewhat
different from those in Michigan, the
wide-awake idea adopted by one enter-
prising dealer to advertise his busi-
ness can be applied, in somewhat dif-
ferent form, in almost any commun-
ity.

In the season referred to, the rivalry
for the Western baseball pennant had
simmered own to a_ life-and-death
struggle between the two Saskatche-
wan cities of Saskatoon and Moose
Jaw. Every game was a fight for
supremacy by both teams. The Sas-
katoon crowd were positive they had
the best team: and feeling reached an
intensity that made the contest a
thoroughly live topic.

The head of the sporting goods de-
partment of a Saskatoon store de-
cided to take advantage of the popular
interest to advertise his department.
Here is his own story of how he did
it, as he told it to me at the time:

“First, my idea was to get the re-
ports of each inning as they were
played from the newspaper office, and
paste them on the window. To add
to this I thought if I could get an old
telegraph instument and fix up a place
in the window like a telegraph office,
it might look more business-like. If
I could manage to get these two things
I knew I could manage the rest of
the display.

“Then I set my ideas into action
and made my way over to the tele-
graph office to see what the manager
could do in that line. He willingly
consented; but suggested that I should
have the real thing instad of a fake.

I enquired as to the cost of a tele-
gaph service, and was informed that
if I wanted the news exclusively for
Saskatoon it would cost $60, but if I
didn’t want to monopolize the wire,
I could get it for $15, for the whole
series. I gave my consent instantly.

“T knew that I could work some-

thing that would take the crowd from

the newspaper offices. The same night
I printed a large card, stating that the
results of the game would be given
from our window. Played as it was
being played in Moose Jaw, a distance
of 430 miles away, I assured them that
every play of every man would be
shown. “This aroused the interest of
hotel keepers, cigar stands, etc., so
that next day after our line ‘had been
made complete (we got first choice
on account of our application being
made the first) there were no less
than four hotels, two newspaper of-
fices and three or four cigar stores
connected up to give out the news to
the eager crowds.

“T still was confident that we would
have the crowd and I was in no way
disappointed for at 3 p. m., a full hour
before the game commenced we had
quite a line up all along the sidewalk
and even in the roadway. It was after
lunch that I prepared the window to
show the game.

“T first drew the diamond, showing
the bases and the pitcher’s box, then
made spaces to place a card showing
the batter’s name, so that the whole
crowd could see who the batter was.

“The method used to show the play
was done by flashlights. The printing
in the left hand upper corner of the
window explained to the crowd what
the lights were for. The white flash
light was the ball and the green light
the base runner.

“The telegraph operator, seated in
the center of the window, as ‘he re-
ceived the message by his machine re-
peated it word for word, while I fol-
lowed his words with the lights on
the window. For instance, Moore bat-
ting for Moose Jaw, I placed the card
with Moore's name in position. Ball
one. I bring the white light in my
hand from the pitcher’s box to the
plate. The green light still burning
at the plate. Strike one, same as ball
one. Moore hits a hot grounder out
to left field; while the operator is re-
peating this I take the white light out
to left field and move the green light
out from the plate toward first base.
Moore makes second base. I take the
green light to second and stick a piece
of green paper on second base show-
ing the position of players and bring
both white and green lights back to
former positions. And so on.

“That will give you a fairly good
idea how the game was worked all
through. After the game was over,
with Saskatoon another win to their
credit, I knew I would have good
audiences for the rest of the games.
To my surprise, on coming from lunch
next day, I saw one of our newspaper
offices with exactly the same arrange-
ments as mine being prepared in their
window. It did not worry me. We
all know that imitation is the sincer-

TRADESMAN

BARLOW BROS.

September 17, 1924

SIDNEY ELEVATORS

se reduce vit < ense and
s up work— money
ae : Easily installed. Plans
and instructions sent with each
elevator. Write stating require-
ments, giving kind of machine and
size of platform wanted, as well
We will quote a money

iF

 

saving price.

Ids, Mich.
— Sidney Elevator Mnfg. Co., Sidney, Ohio

Ask about our way

 

Foster, Stevens & Co.
WHOLESALE HARDWARE
rsp

 

157-159 Monroe Ave. - 151-161 Louis Ave., N. W.
GRAND - RAPIDS - MICHIGAN

 

 

 

Michigan Hardware Company

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICH.

 

Wholesalers of Shelf Hardware,
Sporting Goods and

FISHING TACKLE

 

 

 

Kept awake by rattling windows
KEEP THE COLD, SOOT AND DUST OUT

Install “AMERICAN WINDUSTITE” all-metal
Weather Strips and save on your coal bills, make
your house -cleaning easier, get more comfort from
your heating plant and protect your furnishings
and draperies from the outside dirt, soot and dust.
Storm-proof, Dirt-proof, Leak-proof, Rattle-proof
Made and Installed Only by
AMERICAN METAL WEATHER STRIP CO.
144 Division Ave., North

Citz. Telephone 51-916 Grand Rapids, Mich.

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes
601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN

 

 

 

 

Motor
Trucks

Ax> To Fit Your Business

SALES SERVICE
ECKBERG AUTO COMPANY

810 IONIA AVE, NW.

nite

Ar SIZE

 

 

 

 

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September 17, 1924

 

MICHIGAN TRADESMAN

 

est form of flattery. And I knew that
everyone on the street was talking
Faweett, baseball, Fawcett’s, baseball.
The two words were linked together
in the public mind. The other news-
paper was full of it. Told the thous-
ands of readers of the ingenious de-
vice Fawcett’s store had for showing
the returns. The first day we had a
free write-up of one column, the second
day one and a half columns, the third
day over two columns, telling the peo-
ple of Fawcett’s and baseball. All
people could do that week was talk
baseball; and when baseball was men-
tioned, Fawcett’s store was their first

thought. We never had as cheap a $15
of advertising as when we ‘played the
game.’

“That wasn’t the whole game,
though. Our game was to sell our
goods. We left the score of each

game on the window all night and the
forenoon of the next day. This caused
people naturally to look at our win-
dow. During the series we gave a
little reduction on goods we wanted
to move quickly, so advertised them in
this way:
LAWN MOWERS

Reg. $7.50 Ball Game Sale Price $6.25

Sale price off as soon as the game
starts, 4 p. m.

“Each day we had something differ-
ent advertised, and sold a fair propor-
tion of these things that might have
been carried over, had they not been
brought to the notice of the people in
this way.

The success of “playing the game”
as an advertising stunt may be judged
by the sort of crowd that gathered.
With the game starting at 4 p. m., by
5:30 the crowd had reached such pro-
portions that pedestrians had _ to
squeeze through on the other side of
the street. Street cars worked their
way through the crowd at the rate of
a mile an hour, and teamsters had to
lead their horses by the bridle. All
available space on the buildings across
the street was a a premium, telegraph
poles were strung with people, and a
grand stand was built of boxes be-
tween the two tracks of the street
cars. Field glasses were in common
use, guests at the hotel some distance
from the store using them to follow
the game.

Of course the identical stunt would
not be practicable in every store. But
the lesson is, that it pays, in seeking
publicity, to link your advertising
with some timely topic that at the
moment is of intense interest to the
public. It may be a world’s series, or
a county or local series, a football
match, yacht races, or almost any
sporting event engrossing public atten-
tion. A window jinked with such an
event will always draw a crowd. It
then remains for you to link the dis-
play in turn with your business; so
that, in addition to drawing a crowd,
it will help you to sell goods.

Victor Lauriston.
—_2.+>__—_

If you will not do your share in
teaching your men your business, you
will certainly do your share of paying

for the neglect later.
—— >a

Don’t carry a needlessly large check-
ing account in the bank and so lose
interest on funds that are not working
for you.

Suggested Fire Prevention Talk For
Agents and Others.
(Continued from page 15)
Viewed alike from the humanitarian
standpoint and from that of economics
this waste of precious life alone should
be enough to rouse us to determined
action. Millions we pour out un-
sparingly, and in a spirit to command
the admiration of the world, to succor
destitute peoples in far-away quarters
of the globe. It is altogether fitting
that we should do this, but at the same
time let us not overlook the definite
need for spending money at home to
check this worse than senseless pay-
ment in human life which, as a nation,

we make to Fire.

It is, perhaps, reasonable at this
juncture to ask ourselves if there are
in operation any laws, either natural
or economic, which tend to make this
paying out of life and property un-
controllable. Ts it, we may wonder,

‘the price that must be paid for our

continued National growth and de-
velopment? So far as the financial
loss is concerned, inflated property
values have, of course, played a part
in raising the toll in recent years; like-
wise, the congestion of population in
a comparatively small number of cities
has had a hand in it. But the bald
fact remains that the rate of advance
in the fire loss has greatly outstripped
the growth m population, although it
has not increased as rapidly as have
property values.

We are forced to conclude that there
is nothing whatever about the major
part of this waste of life, health and
wealth that is inevitable. By the exer-
cise of reasonable care and forethought
not one whit fewer than 75 per cent.—
and quite probably as many as 90 per
cent.—of our outbreaks of fire could
be averted and the losses which they
entail avoided.

If, then, it is within our power as a
Nation measurably to reduce this pur-
poseless and criminal fire levy that we
are paying, why not set about ite
There is no better time than the pres-
ent, during Fire Prevention Week.

It will require both individual and
collective effort. Individually, we can
make a start by developing in our-
selves a fire-consciousness; we Can
make carefulness with fire not only a
habit but an instinct. First, though,
we should learn to identify and then

to remove or correct those conditions

in our own premises—home or busi-
ness—which breed fire, palpably dan-
gerous conditions such as the rubbish
heap, the carelessly disposed match or
cigarette, the electric pressing iron
thoughtlessly left “turned on,” the de-
fective chimney or flue, the promiscu-
ous disposal of oily rags, the open fire
left unscreened.

All these common _ hazards,
many more that might be enumerated,
are included under one or another of

with

the twenty-two main fire cause head-

ings of the National Board of Fire
Underwriters. Twelve of these, sig-
nificantly enough, are held to be strict-
ly preventable, while the rest are re-
garded as partly so. Detection of
many, perhaps most of these hazards
involves simply the application of
common sense and the exercise of or-
dinary vigilance. One does not need
special knowledge to banish the more
usual causes of fire from his home or

place of business. This much, then,
ig primarily the concern of the indi-
vidual citizen. Let him attend it.

Collectively, one of the first thing's
that we should do its ‘to lend support
wholeheartedly to the introduction of
suitable building codes wherever they
do not now exist. <A building code
that takes cognizance of the infinite
possibilities for the occurrence of fire,
and, without oppressing either owners
or builders, safeguards against
these chances, is a priceless thing for
any city to possess. It may be the
means of preserving it from the dis-
aster of conflagration, which, unfor
tunately, has swept many an American
municipality.

Where the local fire department en-
gages in fire prevention activities, we

sets

should accord it our willing assistance.
Fire inspections are
benefit and mine; they are not, as many
ignorant people
made merely for the sake of exercis-
ing a vested authority. In those cities
where, through lack of funds, the fire
department has been unable to under-
take fire prevention work, it will be to
our definite advantage to urge that the
necessary appropriation be made to
carry on the work. No municipal in-
vestment will pay larger or more per-
manent dividends.

made for your

choose to. believe,

Finally, and in the long run most
vital of all, let us make it our business
to see that our children are brought
up in the knowledge of the dangers
of fire and how they are to be avereted.
In every school in the United States,
time should be devoted to the inculca-
tion of lessons in fire prevention. Chil-
dren absorb quickly and apply prac-
tically. More than once, as a matter
of sober record, in states which already
have compulsory fire prevention edu-
cation laws, this leaching has been re-
sponsible for saving life and property.

Philosophers and psychologists often
have called attention to the peculiar
grip which the natural phenomenon ot
fire always has exerted upon the minds
of men, quite independent of its utili-
tarian Certainly it as true.
Indeed, if only that fascination which
fire holds for us throughout all of our
childhoed,

purposes.

 

seven ages—from_ early
when in the stove it lures us to touch
it and learn its sting, to senescence,
when we are drawn irresistibly to the

grateful warmth of the chimney, cor-

23
ner—if, in short, that deeply human
interest that surrounds the friendly
fire could be expanded to embrace

concern as genuine for the prevention
or extinguishment of the hostile blaze,
then there would soon begin to be re-
lated a new and brighter chapter in the
story of American fire That
kind of interest must be created be-
fore we shall begin to achieve perman-
ent results—the fire loss and its con-

loss.

sequences must become a topic for
discussion among. men.

Certain of those intrepid explorers,
them the late Colonel Theo-
dore Roosevelt, who have penetrated
the South American jungle and there
made study of the languages and cus-
have

among

toms of the aborigines noted

many curious facts, but none more

striking than that, in the ageless myth-
distinctly
peoples, the origin of so old a thing

ology of several separate
as human speech is traced to the dis-
covery of Fire.

According to their naive, though al-
ways significant folklore, the first co-
herent utterance of man was rung from
the founder of their race by the awe-
some spectacle of a volcano in erup-
tion. Coming suddenly within view of
the fearful belching high up
into the torrid air choking clouds of

crater

flame, this mythical forebear, it is re-
lated, threw himself downward
on the ground and, quaking, exclaimed
“ETRE! Whereupon the spell that
had kept man mute was broken; he had
found the magical power of
communication with his fellows.

face

voice,

In this fanciful accouont of the
genesis of speech there is an obvious
lesson for us who are devoting at the
call of our President this short period
American fire

to a consideration of

destruction. Even as, according to the
legend, Fire was the first word upon
the lips of man, so may it be, with us,
among the first thoughts in our minds
—and not for the length of this pres-
ent week only, but for all the years
that lie ahead.
—__».+ >

Don't give up on salesmanship be-
Suc-
while if

cause it is hard work to learn.
cess would not be worth
there were no hard work about it.
——_2»->__—__
A health fad item says, “It is bet-
ter to lie on the right side,’ but the
right side requires no lying at all.

 

 

WE INVITE

you need quick service upon.
Call us on either phone.

1—3 IONIA AVE.

your orders for DEPENDABLE high grade oak tanned or
waterproof cemented LEATHER BELTING.
As belting manufacturers of twenty-four years experience, we are
in a position to render any kind of prompt belting service, either
from our LARGE STOCK on hand, SPECIAL MADE BELTS
to fit a particular requirement, or REPAIRING leather belts that

GRAND RAPIDS BELTING COMPANY

Leather Belting Manufacturers
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

USED SHOW CASES

For the first time since the war we have a good
supply of used show cases. Look them over.

GRAND RAPIDS STORE FIXTURE CO.
7 lonia Ave., N.

 

 

 

=

MICHIGAN TRADESMAN

September 17, 1924

 

 

 

 

 

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Annual Meeting of Michigan State
Hotel Association.

Detroit, Sept. 16—The annual meet-
ing of the Michigan State Hotel As-
sociation will be held at the Hotel
Statler, Detroit, on Friday and Satur-
day, Sept. 26 and 27, and from all in-
dications it will be the greatest in point
of members and attractions ever held
by that organization.

Various methods of notification will
be used in calling attention to this
gathering, and it is ‘hoped that every
hotel man in the State, whether a
member of the Association or not, will
consider himself a welcome guest.

Accommodations at the various De-
troit hotels will be supplied to visiting
hotel men absolutely free, the only re-
quirement being that such as are ex-
pecting to attend will make reserva-
tions in advance, advising the officers
in charge just what rooms they will
require.

The incomplete program as
mitted is as follows:

Friday, September 26

9 a. m. Registration at Hotel Stat-
ler.

9:30 a. m.

12:30 p. m.

1:30 p. m.

sub-

3usiness meeting.
Luncheon.
Exhibits.

3 p.m. Tour. to Elizabeth Park.
6 p.m. Barbacue at Grosse Point.
8 p. m. Dancing.

Saturday, September 27

9:30 a. m. Business meeting.

12:30 p. m. Luncheon.

2 p. m. Business meeting.

2:30 p. m. Theater for the ladies.

3 p.m. Golf field day.

6:30 p.m. Annual banquet.

9 p.m. Dance.

The detailed program, which is now
being prepared, will contain features
which will be of profit to the hotel
man, whether he be a so-called big
operator or a little one, whether he has
his hotel in the country or the city,
whether he runs a summer resort or
a full time hostelry.

Plans are for talks which will be
brief and instructive, discussions which
are of moment and very much worth
while.

An added feature of this particular
meeting will be an exhibit of hotel
wares and utensils shown by _ hotel
supply men.

It is the chief desire to close this,
the most successful year in the history
of the Association, in a blaze of glory
and you can help make it so.

The various gatherings and func-
tions incorporated in tais program

will be purely informal—not full dress
affairs—thus doing away with objec-
tions of many who have been back-
ward in attending for this reason in
the past.

Now please remember that this in-
vitation and all subsequent ones app.y
to your entire family, provision having
been made to entertain the ladies
while the lords of creation are talking
“shop.”

The Great Lakes Tours Association,
which is to meet at Toledo, Hotel
Secor, on Friday, September 26, will
join the Michigan Association at
Grosse Point, and become guests of
the latter at a barbacue to be given at
6 p. m. on that day. From that time
on they will combine with a program
of great interest to every one.

At the conclusion of the Detroit

i SEI a as

   

meeting the Great Lakes contingent
will continue their annual pilgrimage,
leaving Detroit at 10 a. m. Sunday for
a trip over the Canadian trail stopping
at Chatham for luncheon, with a din-
ner and over night stop at the Tecum-
seh Hotel, London, Ont., as the guests
of George H. O'Neil.

On Monday they leave London at 9
a. m. and motor to Hamilton. where a
complimentary luncheon will be served
at the Royal Connaught Hotel.

Monday night the narty will stay
at Buffalo as guests of the various
hotels, the program closing at that
point.

Some weeks ago the writer received
a communication from John H. Schu-
maker, a traveler who represents the
Ziegler Candy Co., of Milwaukee, 1
believe, in which he stated:

“TI am reporting to you some hotel
charges paid by one of my brother
traveling men, making a little pleasure
trip through the North country. He
travels regularly in the Ludington and
Manistee districts.

“He stopped at the Cushman House,
Petoskey, and the charges were as
follows:

“Four people; 2 rooms with bath, 4
suppers and 4 breakfasts. Total, $28.

“He also stopped at the Park Hotel,
Sault Ste. Marie, where “-e paid $16 for
four people in two rooms with bath
and breakfasts.

“Are. these the proper charges or
was he overcharged because he was
a tourist?”

In keeping with my policy of look-
ing into these matters, I submitted
this correspondence to W. L. Mc-
Manus, Jr., who conducts the Cush-
man House, at Petoskey, and elicited
the following, accompanied by the
room cards covering the original en-
tries, with a word of explanation from
Mr. McManus:

“IT am enclosing the room cards for
the Schaaf party of four people who
had a two room suite, with two baths,
in the Cushman Annex. The regular
rate on these rooms is $28 per day
for four people, but as they had din-
ner, room and_ breakfast only, the
price charged was $24, instead of $28,
as claimed by Mr. Schumaker. This is
the regular rate on these rooms, and
if Mr. S. himself had come and de-
manded these rooms, we would have
charged him at. that rate.

“However, we have thirty nice
rooms with running water, and twenty
more with private bath which we sup-
ply to our commercial trade at $4 and
$4.50 per day, respectively, American
plan.”

It looks to the writer as
“Mac” had made a case.

Had Mr. Schaaf been a regular pa-
tron of the hotel, he would probably
had knowledge of the fact that the
Cushman was provided with lower
priced rooms, acted on this knowledge
and had no cause for complaint, but
the fact of his being a commercial
salesman in another district would
hardly warrant him in ‘the expectation
of anything better than the regular
rate.

On my way down from Glen Lake, I
visited a couple of days with my good
friend, Henry M. Nelson, Manager of
the Hotel Chippewa, Manistee. Much
has been said recently concerning Mr.
Nelson’s managerial program, which
is developing a great degree of satisfac-

though

A A aA OTOL OE AE

WESTERN HOTEL
BIG RAPIDS, MICH.

Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventilated.

A good place to stop.

American plan. Rates reasonable.

WILL F. JENKINS, Manager.

 

CODY HOTEL

GRAND RAPIDS

31.50 up without bath
RATES $$2'20 up with bath

CAFETERIA IN CONNECTION

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

HOTEL KERNS

Largest Hotel in Lansing
300 Rooms With or Without Bath
Popular Priced Cafteria in Connection

Rates $1.50 up
E. S. RICHARDSON, Proprietor

Me lates

| FLRE PROOF

One half block £ast
of the Union Station

GRAND RAPIDS NICH

 

OCCIDFNTAL HOTEI

FIRE PROOF
CENTRALLY LOCATED

Rates $1.50 and up
EDWART R. SWETT,
Muskegon fa

Mgr.
Michigan

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

 

 

Hotel
| Whitcomb

Mineral Baths

THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN

Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.

J. T. Townsend, Mgr.

ST. JOSEPH MICHIGAN

 

The Durant Hotel

Flint’s New Million and Half
Dollar Hotel.

300 Rooms 300 Baths

Under the direction of the
United Hotels Company

HARRY R. PRICE, Manager

 

 

TYPEWRITERS

Used and Rebuilt machines all makes,
all makes repaired and overhauled, ali
work guaranteed, our ribbons and car-
bon paper, the best money will buy.

Thompson Typewriter Exchange
85 N. lonia Ave., Grand Rapids, Mich

 

 

 

INDIA TIRES

HUDSON TIRE COMPANY
Distributors

16 North Commerce Avenue
Phone 67751 GRAND RAPIDS, MICH.

 

Lansing’s New Fire Proof
HOTEL ROOSEVELT

Opposite North Side State Capitol
on Seymour Avenue

250 Outside Rooms, Rates $1.50 up,
with Bath $2.50 up.

 

 

Cafeteria in Connection.

 

 

 

MORTON HOTEL

When in Grand Rapids you are cordially invited to Visit, Dine or Dance in
this new and Beautiful Center of Hospitality.

400 Rooms—400 Baths

At Rates from $2.50

Menus in English

W. C. KEELEY, Managing Director.

 

 

 

 

The Center of Social and Business Activities

THE PANTLIND HOTEL

Everything that a Modern Hotel should be.

Rooms $2.00 and up.

With Bath $2.50 and up.

 

 

 

  
  
  

Excellent Cuisine
Turkish Baths

WHEN IN KALAMAZOO

Stop at ine

otk American Lote

 

Headquarters for all Civic Clubs

Luxurious Rooms
ERNEST McLEAN, Mgr.

 

Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away

 

 

HOTEL BROWNING

GRAND RAPIDS

150 Fireproof
Rooms

Rooms, duplex bath, $2
Private Bath, $2.50, $3
Never higher

 

 

 

 

 

HOTEL CHIPPEWA

European Plan

HENRY M. NELSON
Manager

MANISTEE, MICH.

New Hotel with all Modern Conveniences—Elevator, Etc.

150 Outside Rooms

Dining Room Service

Hot and Cold Running Water and Telephone in every Room

$1.50 and up :

60 Rooms with Bath $2.50 and $3.00

 

14 $0

 

September 17, 1924

MICHIGAN TRADESMAN 25

 

Fried Spring Chicken, Southern Style
Baked or American Fried Potatoes
Corn on Cob Pickled Beets
Peach Shortcake, Green Apple Pie

tion among his patrons, so I will only
affirm these statements. For a man
>» who claims to have had no knowledge

What Do Bad Debts Cost?

Personal credit, or the credit ex-

bid on this road of $16,000 for the strip.
To date they ‘have spent $11,000 on its
construction with less than $1,000

of hotel operation he certainly is a Hot Rolls worth of work to do. Included in tended by a merchant to his customers
wizard. Neatness prevails every- Vanilla ‘ Cream and Cake the $11,000 is rental for county road ™ay affect the entire structure of dis-
where and_ service is always given Loe eee shiners a4 ; Sad Shs 6 4 coptlan disadds ered
“/ Ao wad ee ate s Another dinner at the same charge, machinery used in the construction tribution. If a retailer extends credit
promptly a s y. re and turned back for renewal. The jn a careless manner, he is apt to suffer

a regular dinner served the day I was
there, well cooked and abundant, at a
charge of only 75 cents:
Cream of Corn Soup
Pickled Beets
Broiled Lake Trout, Lemon Butter
Roast Leg of Veal, Au Jus
Grilled Pork Chops, Apple Sauce
Breaded Frog Legs with Tartar Sauce
Sliced Tomato Salad
Whipped Potatoes, Steamed Potatoes

New Cabbage in Cream
Hot Graham Cake 2
Banana Cream Pie, Raspberry Pie
Fruit Pudding
Coffee Postum Milk
Green or Black Tea, Iced Tea

I found Ed. Swett, of the Occidental
Hotel, Muskegon, in a highly affable
mood, and spent a couple of days with
him and his estimable wife at their
beautiful summer home at Lake har-
bor, better known as “The Shack.” If
a better fellow than Ed Swett inhabits
this mundane sphere to-day, his
whereabouts are unaccounted for. And
in addition to all his endearing traits,
he runs a good as well as successful
hotel. Every year just prior to the
“frost on the punkin and fodder in the
shock” period, Ed always communi-
cates with me and suggests that I
“come home,” which means the Oc-
cidental, and I as regularly “fall.” May-
be he likes me. One can never tell.

A couple of years ago the Occidental
established a coffee shop, in which
charges in excess of their regular cafe
prices, were made. 10 cents was asked
for a cup of coffee on the assumption
there was no profit at a smaller price.
I suggested that coffee was not the
only article the Occidental had to mer-
chandise, whereupon the price was re-
+ duced to 5 cents and fortune smiled on

its banner. This is a good place to

eat and the home folks discovered this
fact without delay.

A brief visit at the Morton House,
Grand Rapids, satisfied me that Mine
Host Keeley and his indefatigable as-
sistant, “Billy” Chittenden, were super-
intending their jobs satisfactorily. The
Morton is wonderfully immaculate and
well kept and is finding its place in the

“commercial and tourist world. With
its excellent service and_ historical
prestige, the Morton House is peculiar-
‘ly well equipped and will reach the
goal of success.

Walter Hodges, New Burdick, Kal-
amazoo, sold me on the idea that he

_e-* was glad to see me and immediately

assigned me the spare room. In ad-
*- dition to various evidences of avprecia-
“tion of the honor of my visit he gave
me a delightful drive to South Haven,
to renew acquaintance with his charm-
.ing family, who have been summering
* ‘there in their scrumptuous cottage.

There I met Mr. and Mrs. Tupper

Townsend, of the Whitcomb, St.

_,” Joseph, who have had a busy summer
and are making preparations for a
. month’s outing in their new Packard.
_ When I make my annual pilgrimage
to St. Joe the Townsends grant me
’ the privilege of ordering just what I
please from their comprehensive bill of
. fare, and I, in return, submit to disci-
pline in other particulars. At least
once each year church goers in that
.charming city discover me in the con-
gregation.

Ernie McLean, of the Park-Amer-
ican, Kalamazoo, whisked me in the
;Kiwanis luncheon. The meal was
good, as well as the talk of Dr. Up-
john on a recent visit to Europe and
the war area. “Mac” serves luncheon
“to at least a half-dozen noon-day clubs

“and is never found “asleep at the
switch.”

Frank Ehrman’s Columbia Hotel
wrosper and Frank is corresponding-
ly happy. He still continues to serve
those wonderful meals in his dining

oom at:
Dinner—90 cents
Vegetable Soup
Celery

<4 om

.Kges to order,

consists of broiled sirloin steak, with
mushrooms, while still another at 75
cents gives you an opportunity of en-
compassing

Fried Pork Chops, Broiled Lamb Chops
Supreme Ham and Eggs

and all the extras shown in bill No. 1.
All of which brings me down to
Battle Creek, where I spent Sunday
and of which J will remark next week.
Frank S. Verbeck.
—_—_~>-+-. __.
Meeting of Representatives of State
Organizations.

Lansing, Sept. 16—On Friday, Sept.
19, we will have a meeting of the
presidents, secretaries and committees
of several of the retail organizations
of Michigan at the Hotel Downey,
Lansing. The purpose being to form-
ulate a plan to work together in secur-
ing needed legislation on the subject
of peddlers, itinerant merchants, etc.
At this time Mr. Sperry and Mr.
Hammond will decide upon the dates
of the group meetings and the same
to be announced in our next news
letter.

We all appreciate the service ren-
dered by Mr. Christian as first Presi-
dent of our Association. We are
pleased to acknowledge receipt of an
elegant 10 x 13, beautifully framed
photograph of Mr. Christian to adorn
the wall of the headquarter’s office.
We are celebrating the event by a
thorough house cleaning; and with
some carpet on the floor. In the near
future we ‘hope to have similar pic-
tures of “Joe’ and “John” and “Ben”
and other portraits of presidents.

The Pontiac police have out a cir-
cular on James H. Martin, who is
described as follows: Age 23, height
5 feet 10% inches, weight 135 pounds,
dark brown hair pompadour style
(sometimes parted in the middle)
wearing side burns, shell rim glasses,
blue eyes, mustache when last seen in
Pontaic, real slender build, long face,
neatly dressed, Shiek type, tattoo
mark on left forearm. Has wonderful
personality. Is confirmed confidence
man. Hold warrant for forgery hav-
ing forged over $500 worth of checks
in Pontiac. Passes as owner of Atlas
Cartage Company.

Wife is described as follows: 5 feet
6 inches tall, 105 pounds, slender build,
light brown hair, bobbed, flashy dress-
er, light complexion, blue eyes, pleas-
ing personality, flapper type. Signs
herself Mrs. H. Martin. Hold war-
rant for her arrest.

A Pontiac member reports that R.
A. Saunders floated several certificates
of deposit on a private bank in Fred-
erick, Michigan. Operated under
name of J. L. Kelley Co., Detroit and
purported to be in the building busi-
ness. Lumber dealers and bankers
have accepted $70,000 worth of worth-
less paper.

Jason E. Hammond,

Mer. Mich. Retail Dry Goods Ass’n.

—__~>2-2___

Good News About Good Roads.

Boyne Boyne City, Sept. 16—The
County Road Commissioners are con-
gratulating themselves on the comple-
tion of 3% miles of standard class A
road, filling out the gap in the road
between Boyne City and Charlevoix
on the South side of Pine Lake, by
way of Ironton ferry. This gives a
good drive all the way around Pine
Lake proper, taking in all the attrac-
tions on the Boyne City end of the
lake. The course of the Boyne City
Golf Club, Hayden’s Point, Resort
Park and Whiting Park are on the
South side of the lake. Leaving
Boyne City on the North road is
Young State park, Park of the Pines
and the little New England village of
Hortons Bay.

The Road Commissioners this spring
turned down the lowest contractor’s

Commissioners think they have earned
their salaries this year.

The Elmira hill on M 13, which for
years has been a terror to tourists
traversing the road in either direction,
will soon be a thing of the past. Not
the hill, of course. That is as nearly
eternal -as anything mundane can be,
but the narrow, steep, tortuous road,
by which the public was obliged’ to
negotiate this 500 feet drop will be
replaced by a broad, well made grade,
of easy curves and grades, along the
buttresses that support the plateau.
Because there are many beautiful little
brooks of the purest water crossing
this short stretch, we predict that in
the years to come, tourists will make
this a stopping place and the glades
will be filled with campers. The more
so aS a pretty creek, the home of the
speckled trout, skirts. the base of the

bluff for several miles. Maxy.
———_+--
Free Parking Space For Merchandise
Deplored.

Chicago, Sept. 16—‘‘For how long a
time are you willing to let merchan-
dise have free parking space on your
shelves?” asks a recent report of the
Schreffler Efficiency Company of this
city.

“Some one has figured out an amus-
ing illustration of turnover by dis-
cussing the automobile parking busi-
ness. An analysis of figures showed
that the amount of space required to
park one car cost a certain dealer $210
a year, including rental and labor and
other overhead. A car parked here at
the rate of 25 cents per day would
bring in only $91.25 per year. No
profit there. But this man made
$5,000 or $6,000 a year. He made it
because most cars stayed in the park-
ing space only a few hours and this
same parking space was rented five
or six times a day.

“In other words, turnover did the
trick. The cars that made the short
stay were the ones that made a profit
for tihhe owner of the business. The
goods, Mr. Merchant, which make the
shortest stay on your shelves, are the
ones which bring you profit.

“Can you establish a parking limit
On your merchandise? When you re-
ceive goods, can you fix a time limit
and let the manager of that depart-
ment know that you expect it to move
by that time?

“Note that the auto man has the ad-
vantage over the merchant in one re-
spect. As long as the car remains in
the parking space, he can collect the
price agreed upon. The longer the
merchandise stays in your store, the
less chance you have of getting the
price you expected to get.”

—_---
“The Boss Is Gone.”

Terre Haute, Sept. 16—When Carl
Wolf, one of the leading clothiers in
this city, whose store is at 629 Wabash
avenue, recently went away for two
weeks on his vacation, the force, which
he left in full charge of the business
for the period, with the privilege of
taking full initiative, decided to do
just that thing.

It took the initiative with such ad-
vertising gusto, in fact, that it raised
a considerable splash with a sale that
moved an unexpectedly large volume
of goods.

The thing that attracted the public
was the unconventional name picked
for the event, which was called ‘“The-
Boss-Is-Gone Sale” and the explana-
tions to which it led in the store ad-
vertising from day to day.

2-2.

There is no place for a walking boss
in the scheme of harmony. Take heed
from the mother-in-law or third party
interference.

consequently cannot
settle with his jobber. If several re-
tailers dealing with one jobber find
themselves in the same predicament,
the jobber may go “on the rocks,” and
if many jobbers become insolvent, it
spells ruin for some manufacturer.
Even the consumer is affected since
he pays higher prices because of these
failures.

How many retailers have
gated why they sustain losses due to
bad accounts? How many make a
systematic enquiry into cus-
tomers’ ability to pay? In his
scramble to outdo his competitors in
quantity of business, the retailer often
forgets all about quality.

Get your customers into the habit
of making regular payments, and set
their paydays as your paydays. Co-
operate with your fellow-merchants
and find out how Brown is coming
across, and how much Smith
then govern yourself accordingly.

Base your credit granting on the
three “C’s”—Character, Capacity and
Capital.

——_—_+<--.
How Did You Catch It?

A well known doctor has ascertained
that outbreaks of infectious
may very easily originate in trees and
shrubs and be carried by the insects
inhabiting them to neighboring local-
ities.

It appears that in the first place cer-
tain prickly plants sometimes harbor
living germs known as_ flagellites,
which, though minute in size,
long, prickly, and very active tails. The
germs are eaten by insects visiting the
plants, and alive in their
bodies.

Further experiments were made in
connection with the deadly
known as “black sickness,’ and also
with one so-called trypanosoma_in-
fections. In both was dis-
closed that the germs could be “cul-
tivated” on the prickly plants on which
the tailed germs were first discovered,

great loss and

investi-

their

Owes;

disease

have

remain

disease

cases it

and the enormous spread of such
diseases in swampy countries where
parasitical insects may infect large
areas can well be imagined.

a

Hides, Pelts and Furs.
Gua Na + 07
Groom, No 4 06
oe Oe LE Ca a 08
Curse No fF 07
Calisain, Green, No. 3 ................ 14
Calfieain, Green, No. 2 _............_.... 12%
Calfahin, Cured, No. 1 —.:........._. 15
Calfakin, Curved, Ne. 2... 13%
Gree: ee 3 50
moeee, Now 2 a 2 50
Peits.
Cle OGG ee 1 00@2 00
Lambs  .....- iC er evo meen eomanes 75@1 25
Steavives 50@1 00
: Tallow.
re saa
MO. 2 8
Ne 2 04
Wool.

Unwashed, mediun -—_.................. @35
Unwaahet vetetn os * @25
Unwanned, ONG 2 @35

———> 2.

Let us remember that what we do
for ourselves dies with us, but what we
do for others lives long after we are
called hence. Let it be our endeavor
to live for the good of others. The
greatest good we can do in this old
world of ours is the service we can
render to our fellowman.

 

TRADESMAN

September 17, 1924

 

 

 

 

 

26 MICHIGAN
FR SS WLS =
RUGS“? DRUGGISTS SUNDRIES.
2. Fe7 s

= OE gyi: a 2 LID

= 1 9) /
yejeoe= 9 IGE
- = 2

 

 

 

 

 

National Association of Retail Drug-
gists Convention.

Plans for the twenty-sixth annual
convention of the N. A. R. D., to be
held at Washington, D. C., Sept. 22-26,
are rapidly assuming definite form,
due to the untiring efforts of the con-
vention committee, and one of the
most notable conventions of the N.
A. R. D. is promised.

The executive committee could not
have chosen a more suitable time, as
the weather in Washington during the
latter part of September and the first
part of October is ideal.

Standing at a vantage point in the
lofty dome of the Capitol, one gazes
with pride over the grandeur of this
“city of magnificent distances.’ Afar
one sees the tall white shaft of the
Washington Monument, serene in its
splendid isolation, and just beyond,
the Lincoln Memorial, that consum-
mate expression of American loyalty
to freedom and National unity; then
your gaze wanders across the expan-
sive Potomac to rest upon the Arling-
ton National Cemetery, where sleep
the heroic dead of the Nation—blue,
gray and khaki.

Here in 1793, came George Wash-
ington to lay the cornerstone of the
noble Capitol; here a score or more
of Presidents of the United States
have assumed their trusts;
here have come heroes of the Nation
to receive the ‘honors of the people;
and from here have been borne il-
lustrious dead whose lives have added
to pages of American history.

To visit the White House, to go
through the Treasury Building, to ex-
plore the Great National Museum,
Smithsonian Institution and Congres-
sional Library, to stand reverently in
the house where Washington lived and
died—is it not an ennobling ex-
perience, something every patriotic
American owes to himself and family?

Those who revel in old history will,
of course, want to visit Mount Vernon,
the home of George Washington, his-
torical Alexandria and the Old Christ
church where Washington worshipped,
the Lee Curtis mansion at Arlington,
and the house where the immortal
Lincoln died.

The National Capital is known the
world over for its beautiful parks and
monuments, which will be interesting
to the visitor.

The District of Columbia druggists
are desirous of having anyone inter-
ested in the profession of pharmacy,
come to the National capital, learn of
its ‘hosptalities and be present at the
sessions of the convention. It is not
necessary for one to be a delegate or
even a member of the N. A. R. D. to
be welcomed at the annual gathering.

It is expected that delegates will go
particularly to attend the various ses-

sacred

sions of the convention. They are re-
quested to bring their ladies with
them. They will be thrice welcome
interesting visit.
must have

and are assured
Everyone, however,
recreation and the _ local
have some plans in mind which will
be agreeable to the delegates and their
ladies, and which they will enjoy.
Hotel
and the hotel managers have assured
the committee there will be ample
room and are co-operating with the
hotel committee to the fullest extent.

an
some
committee

accommodations are superb

 

22
Fighting Malnutrition With Margarine.

Since more than 225,000,000 pounds
of margarine were eaten by the people
United States last year, and
since this compound of refined animal
and vegetable fats has become estab-
lished as a staple food, it is important
that consumers should be properly in-
formed about its dietetic properties.
During the past year, margarine
through chemical analysis and feeding
experiments, been subjected to
modern scientific tests which have
demonstrated beyond question its high
nutriment value.

The importance of fats in the human
diet has long been recognized. Fats
furnish the fuel that keeps the vital
organs functioning properly. The in-
vention of margarine has made it pos-
sible to utilize as human food whole-
some animal and vegetable oils which
formerly played little or no part in
i-creasing the world’s food
Margarine, more than any other food
discovery of modern times, has pushed
far into the future the spectre of a
world famine foreseen by the disciples
of Malthus when the world’s popula-
tion grows beyond the limits of suf-
ficient food production,

The most recent advance in dietetics
has been due to the discovery of the
mysterious growth-promoting elements
known as vitamins. Experiments have
shown that
tained in margarine, and laboratory
tests have proved that margarine may
have as high a vitamin content as the
best creamery butter. This discovery
is of particular importance in the study
of child nutrition, for vitamin de-
ficiency is now known to be the chief
contributing cause of the malnutrition
from which a
school children suffer to a greater or
less degree.

Some parents still cherish the er-
roneous belief that the only satisfac-
tory way to add vitamins to the diet
is through milk and butter. This mis-
tale is due largely to the attempts of
dairy interests to identify vitamins ex-
clusively with butter fat and to make
the public believe that butter is our
main source of vitamin supply. The

of the

has

supply.

these elements are con-

large proportion of

meee t  aaaa Sea

fact that vitamins are present in mar-
garine, “the poor man’s butter,” proves
that a beneficent nature has distributed
these essential nutrition elements wide-
ly and placed them within the reach
of all.

The fact is that butter varies widely
in its vitamin content, depending upon
the age of the cow from which it
comes and the food which the animal
eats. Winter butter, produced from
the cream of a cow that is stall-fed
on dry grains and fodder, contains a far
lower percentage of vitamins than but-
ter produced when the animal is eat-
ing fresh green food. Margarine, on
the other hand, being a synthetic prod-
uct regulated by exact manufacturing
processes, makes it possible to con-
trol and standardize this vitamin con-
tent.

The presence of vitamins in mar-
garine has been officially recognized
by the Bureau of Chemistry of the
Department of Agriculture in grant-
ing to manufactures of margarine per-
mission to print on their packages the
words “Contains Vitamins.”

The high digestibility of margarine
has been reaffirmed by recent labor-
atory experiments with both human
and animal subjects, data resulting
from which is now in the possession
of the Institute of Margarine Manu-
facturers.

—__2so>_—_
Take a Chance.

Most of the copy books tell you
not to gamble. The copy books are
wrong. Go ahead and gamble.

But—gamble for stakes worth while.

And I don’t mean a table stakes
poker game or “Put and take” for
50 cents a spin. Because those stakes
aren't really worth while. It’s not
so much the money you lose—if you
lose—but the time you waste.

After all you’ve got only about
twenty or thirty productive years to
represent your stake and you ought
not to fritter away any of that in poker
gambling.

Gamble your time against oppor-
tunity! There's a regular game. Play
it—and play it ‘hard.

There’s been altogether too much
bunk written about the poor young
man who gets success by plodding
along, saving his pennies and being
honest, hard-working and faithful.

That young man usually discovers
himself still plodding along at fifty.
while some apparently reckless game-
ster sort of individual has copped all
the success prizes in reach.

It’s the chap who watches for
chances—and who, when he finds
them, plays them to the limit of his
ability, wagers his time and his nerve
and his faith in himself on them—
that’s the lad who grabs the juicy job
and lands the corpulent contract.

Half of the biggest business suc-
cesses of to-day are men who had an
idea—and backed it up with every-
thing they had, brains, push, energy,
time and the wad, however big or
small,

They tossed the whole role on the
table and played their cards like plung-
ers. They didn’t let old frozen-faced
Doubt faze them, and they weren't
frightened by black Defeat, they bluf-
fed frowning Fate and made old
Destiny lay down his hand.

Why, that sort of gamble makes

 

 

poker or craps or mah jongg look as
tame as a game of tiddle de winks at
the ‘Wednesday Tea of the Ladies’
Sewing Circle It has pinochle, bridge,
roulette and the races beaten to a
frazzle for excitement and thrills. It’s
more interesting than speculating in
Wall Street.

And it’s the one kind of gambling
which, if persisted in, is bound to pay
in the end. You may lose your stake
at a half dozen times playing the
wrong hunch, but if you keep up your
grit and nerve and watch your chances,
youll eventually pull in a pot that
takes both arms to encompass.

Gamble? If there’s a spark of pep
in you you can’t help it. Buty DT xce-
peat, pick your game.

Berton Braley.

—__—_.@——_——"
Your Druggist.

Who gives you service night
Your druggist!

Who does this for such paltry pay?
Your druggist!

Who likes to cater to your whim, |

Who likes to have you smile at him,

Who is the world’s own “Sunny Jim?”
Your druggist!

Who holds your life within his scale?
Your druggist!

Who listens to yuur woeful tale?
Your druggist!

Who cheers you when you're feelin’ blue,

and day?

Who makes you _ better through and
through,
Who does this all—for love of you?
Your druggist!
Who listens to you rave and kick?
Your druggist!
Who gives you half your pills on “tick?”

Your druggist!
Who knows that you will never pay,
Who knows that you will run away,
Who'll meet you on the judgment day?
Your druggist!
Who is your counselor and friend?
Your druggist!
Who hates to see, your
Your druggist!
Who has a heart as pure as gold,
Who puts it in each thing that’s sold,
Who is the man both young and old?
Your druggist!
Wallace Handerson.

journey end?

 

 

- THE UNITED
LIGHT AND POWER
COMPANY

(Successor to
United Light & Railways Company)
Davenport—Grand Rapids—Chicago

The Board of Directors of The
United Light and Power Company has
declared the following dividends on
the stocks of the Company:

A quarterly dividend of One Dollar

and Sixty-three Cents ($1.63) per
share on the Class “A” Preterred
Stock, payable October 1, 1924, to

stockholders of record September 15,
1924.

A quarterly dividend of One Dollar
($1.00) per share on the Class By
Preferred Stock, payable October 1,
1924, to stockholders of record Sep-
tember 15, 1924.

A dividend of Forty Cents (40c)
per share on the Class “A” and Class
“RB” Common Stocks, payable Novem-
ber 1, 1924, to stockholders of record
October 15, 1924.

A dividend of one-fortieth (1/40) of
one share in Class ‘A’? Common Stock
payable November 1, 1924, on each
share of Class “A” and Class “B”
Common Stock of record October 15,
1924.

Transfer books will not be closed.

L. H. HEINKE, Treasurer.
September 2, 1924.

 

 

 

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1924

September 17,

MICHIGAN TRADESMAN

 

Fumigators For Mosquitoes.

Powdered Charcoal ___-__-____ 16 ozs.
Potassium Nitrate 2 ozs.
Benzoin oe 4 ozs.
HMiara Folu Balsam (2200020 2 ozs.
Insect |Powder) 22000222 4 ozs.

Tragacanth Mucilage _______- q. Ss.

Make into a stiff paste with the
muciage, and form into cones weigh-
ing about one-dram each.

cette ies al tac!
Effervesent Bath Powder.

Wartanic Acid 200 10 ozs.
Sodium Bicarbonate ________-_ 9 ozs.
Starch) 22222000 6 ozs.

Mix thoroughly. It may be per-
fumed with oil of lavender, flowers,

or a mixture of this oil of rose geran-
ium. When added to water the alkali
and acid react with copious liberation
of carbonic acid gas.

I Like a Man Who Likes a Tree.

Written for the Tradesman.
I like a man who likes a
And want no better
For such a man I always find

Is of that happy human kind

Who is content where he may be
And so far forth is like a tree.

tree
company

I like a man who likes
No. further

a tree
introduction he

Need ever have to win my heart
To me he is the counterpart

Of usefulness and comfort too
And doing good like trees will do.

I like a man who likes a tree

For he’s far more of a man to me
And when he sees its blessings there
In some way too desires to share
Whatever gifts his own may be
In helping others like a tree.
The trees we know are friends indeed
They satisfy such human need
In summer shade, in winter fire
With flower and fruit meet all
And if a friend to man you’d be
Just take your pattern from a tree.

desire

Charles A. Heath.

 

 

NOVELTIES

displayed. A real live one.

Grand Rapids

 

FUOLIDAY GOODS

NOW ON DISPLAY

The Most Complete Line of
HOLIDAY GOODS

STAPLE SUNDRIES, ETC.

Now showing in our Main Building—Oakes & Commerce
St. (in Sundry Room, Second Floor) Grand Rapids, Mich.
Thousands of items to choose from, best line we have ever
See the line at once.

telephone, wire or write us at once when to expect you.

=

HAZELTINE & PERKINS DRUG
COMPANY

BOOKS

Better

Michigan

 

 

 

 

USKEGON
HIGAN

Makes

Good

hocolates

 

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

Acids
Boric (Powd.) _.15 @ 236
Boric (Xtal) _... 15 @ 25
Carbolic: .. 2 40 47
Citric 22.0 59 70
Muriatic -..-.... 3% 8
Nie 22.000 9 15
Osane _.... 15 @ 25
Sulphuric ..-..-- 3%0 8
Tartarie o.0 40 @ 560
Ammonia
Water, 26 deg. .. 10 @ 18
Water, 18 deg. ~ 13
Water, 14 deg. — ~ on 12
Carbonate ____-- 20 @ 26
Chloride (Gran.) 10%@ 20
Balsams

Copaiba —....._ -. 60@1 00
Fir (Canada) _. 2 65@2 80
Fir (Oregon) -.. 65@1 00
3 00@3 26

— 3 00@3 25

Barks

Cassia (ordinary) 25 30
Cassia (Saigon)... 50 60
Sassafras (pw. 50c) @ 655
— Cut (powd.)

ee 18@ 25
Berries

Cubeb .......... @1 265

Pigh oo 25@ 30

Juniper 000 1@ 15

Priekly Ash —_... @ 30
Extracts

Efeerica 2 “a 65

Licorice powd. ___ 1 00
Flowers

Arnica 020 25@ 30

Chamomile Ger.) 08 | 25
Chamomile Rom. 1 15

Acacia, lat... 50@ 655
Acacia, 2nd __.-_. 45@ 50
Acacia, Sorts -.. 20@ 25
Acacia, Powdered 35 40

Aloes (Barb Pow) 25 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) =e 70

  

Asafoetida  -...._ 609 75

Pow. 2.) 1 00@1 25
Caries 1 05@1 15
Guage @ 10
Guaiac, pow’d —- @ 75
Ming 2320 @ 85
Kino, powdered_-_ @ 90
Myrrh @ 60
Myrrh, powdered @ 65

Opium, powd. 19 65@19 92
Opium, gran. 19 wee 92
Shellac :

Shellac Bleached 1 0001 10

Tragacanth, pow. @1 75
Tragacanth -.._ 1 75@2 25
Turpentine __.___ @ 25
Insecticides
Arsenic _.....__ 15 25
Blue Vitriol, bbl. @ oO

Blue Vitriol, less 8%@ 15
Bordeaux Mix Dry 14@ 29
Hellebore, White

powdered
Insect Powder -. 75@ 85
Lead Arsenate Po. 26@ 35
eo and ee

 

ae 24
Para Green =... 32 48
es
Buchu .... 35@1 50
Buchu, powdered @1 50
Sage, Bulk -_-... =“. 30
Sage, % loose -.- 40
Sage, powdered_. @ 35
Senna, Alex. .... 75@ 80
Senna, Tinn. -... 30 35
Senna, Tinn. pow. 25 35
Uva Ursi __... 20@ 25
Olis
Aiea Bitter,
cae 0@7 75
ain. Bitter,
artificial _...__ 4 00@4 25
—— Sweet,
a SOI 30
alee Sweet,
imitation ____- 0@1 00
Amber, erude -. 1 50@1 75
Amber, rectified 1 75@2 00
Anige 2.0 1 00@1 25
Bergamont -----. 5 T56@6 00
Cajeput -....._. 1 50@1 75
Cassia: 0 3 50@3 75
Castor 1 2
Cedar Leaf 1 2
Citronella -- 1
Cloves _---
Cocoanut -_...._
Cod Liver: ...._.
Croton 2
Cotton Seed __-_ 1 50@1 70
Cunebs 7 50@7 75
Bigeon 3 00@3 25
Eucalyptus _-._ 1 25@1 50

Hemlock. pure_. 2 00@2 25
Juniper Berries_ 2

Juniper Wood... 1 50@1 75
Lard, extra __-. 1 50@1 70
Lard, No. 1 -.-. 1 25@1 45

Lavendar Flow... 6 50@6 75
Lavendar Gar’n 85@1 20
lemon ....._... 0@1 75
Linseed, bld. bbl. @1 10
Linseed, bid. less 1 17@1 30
Linseed, raw, bbl. @1 08

Linseed, ra. less 1 15@1 28
Mustard, artifil. oz. @ 60
Neatsfoot 1 35@1 50

Olive, pure -... 3 75@4 50
Olive, Malaga,

yellow —_..___ 2 75@3 00
Olive, Malaga,

Green ......... 2 75@3 00
Orange, Sweet... 4 50@4 75
Origanum, pure g? 50
Origanum, com’! 1 00@1 20
Pennyroyal -_-_ 3 sea? 25

‘

Peppermint __ f
Rose, pure _..-10 50@10 90
Rosemary Flows 1 2 1 50
wen E.

sane true 2 50@2 75
Sassafras, arti’l 80@1 20
Spearmint  -...__ 4 00@4 265
Sperm ........... 1 80@2 05
a 6 00@6 25
Tar, User...
Turpentine, bbl. _. @ 96
Turpentine, less 1 03@1 16
Wintergreen,

leat Se asa 6 00@6 25

—

bir 3 00@3 25
Wiaterssecn, m.. oe: 20

  

Wormseed _____ 7 50@7 75
Wormwood ____ 6 00@6 25
Potassium
Bicarbonate —.___ 35 40
Bichromate __ 15 25
Bromide ___ - 59@ 75
Bromide —___-___ 4@ 71
Chlorate, gran’d 23@ 30

Chlorate, powd.

- Ata 305 25
Cyanide —......_- 30 50
Todide 0. 4 66@4 86
Permanganate -. 20@ 30
Prussiate, yellow 65@ 75
Prussiate, red  __ @1 00
Sulphate —-_..-.... 35@ 40

Roots
Alkanet __..._._ 25@ 30

Blood, powdered. 35 40

Calas —.. 35 60
Elecampane, pwd 25@ 30
Gentian, powd._. 20@ 30
Ginger, African,

powdered _.__. 30@ 35
Ginger, Jamaica 60@ 65
Ginger, Jamaica,

powdered _____ 55@ 0
Goldenseal, pow. 5 50@6 00
Ipecac, powd. —__ @3 50
Eicotice 35 40
Licorice, powd. 20 30
Orris, powdered 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd. 1 00@1 10

Rosinwood, powd. @ 40
Sarsaparilla, Hond.
ground
Sarsaparilla Mexican,
ground
Squille __..._.._.. 3
Squills, powdered 60 70

Tumeric, powd. 17 25
Valerian, powd. 40@ 560
Seeds
Aue @ 35
Anise, powdered 35@ 40
Bird, In 13@ 17
Canary 13@ 20
Caraway, Po. .50 35@ 40
Cardamon  --__--.. 2 75
Celery, powd. .55 50
page pow. .35 ‘3 30

ree 12%@ 20
Fennell __........... 25@ 40
ae O7%@ 12

Flax, ground _._ 07%@ 12

7 aren pow. 15@ 25

A 8@ 15
Lobelia, powd. .. @1 25
Mustard, yellow... 15@ 25

Mustard, black __ 4 25
Poppy --

  

_ = iy iy 00
aE aims 20
Sabadilla pie echeeeierce 30
Sunflower  --.... une 15
orm, American 30 40
Worm, Levant -... 6 50
Tinctures

Acomite ......... @1 80
Aen @1 45
Apes @1 10
Asafoetida —- _---- @2 40
Belladonna ------ 1 35
Benzoin  -_------- @2 10
Benzoin Comp'd 2 65
Boca 3... 2 55
Canthraradies  ... 2 85
Capsicum ~.-.-.-- 2 20
Catechu ._...... - @l iG

Cinchona -.....-- @2 1¢
Colchicum --..-. @1 380
Cabebe —........... @3 00
Digitalis -......_ @1 80
Gentian ~....... @1 35
Ginger, D. S. ._ @1 80
Guate @2 20
Guaiac, Ammon. @2 00
OC iiss @ 95
Iodine, Colorless @1 60
fron, Clo. ..... @1 35
Boe... @1 40
Myr a @2 50
Nux Vomica __.. @1 55
Oph ........... @3 50
Opium, Camp. -- @ 35
Opium, Deodorz’d @3 50
Rhubarb —........... @1 70
Paints.
Lead, red dry -_ 14%@154
Lead, white dry 14%@15%
Lead, white oil__ 14%@15%4

Ochre, yellow bbl. @ 2
Ochre, yellow less 24%@_ 6
Red Venet’n Am. 34@ 7
Red Venet’n Eng. 4@ 8
roy 6@ 8
Whitt’ bbl. th. g ‘*
lv — Prep... 2 G3 00

Hogers Prep. -- 2 80@3

Miscellaneous

Acetanalid —_..__. 47@ 65
MO 08@ 12
Alum. powd. and

ground __..... o9@ 15
Bismuth, Subni-

Chane 4. 3 70@3 90
Borax xtal or

powdered .... 07@ 13
Cantharades, po. 2 00@2 25
Calomel -----.. 1 79@1 99
Capsicum, pow’d 48 55
Carmine ........ 6 w0gs 60
Cassia Buds -... 25 30
Claves 2... 5 g 55
Chalk Prepared. 14 16
Chloroform — .___ 55 @65
Chloral Hydrate 1 35@1 85
Cocaine -_.._. 10 60@11 25
Cocoa Butter -... 50@ 75
Corks, list, less xo i
Copperas  ....... 10

Copperas, 4@
Corrosive Sublm_ 1 43@1 64

Cream Tartar -__. 30 35
Cuttle bone ..-_.. 40 50
Dexerine __..... 6 15
Dover’s Powder 3 ° 4 00
Emery, All Nos. 15
Emery, Powdered

*@ 10
Epsom Salts, bbls. 3
Epsom Salts, less 3% 10
Ergot, powdered —. 75
Flake, White -___ 15@ 20
Formadehyde, lb. ie 30

Gelatine ......... 1 50
Glassware, less om
Glassware, full case 60%.

Glauber Salts, bbl. ‘9 id
Glauber Salts less 3 0
Glue, Brown --..

Glue, Brown Grd is 20
Glue, white -... 27% 35

 

Glue, white grd. ne 35
Glycerine -..... 23% *
Hops --.-.-- 65@

Togne ........ 6 45@6 30
Iodoform  —_---. 65
Lead Acetate .. 18@ 256
Mace 2. @1 10
Mace, _— @1 15
Menthol ...-.. 18 00@18 25
Morphine -_.. 11 18@11 93

Nux Vomica --.. g 30
Nux Vomica, pow. 17 25

Pepper black pow. 32 35
Pepper, White -_ 40 45
Pitch, Burgundry 10 15
Quassia ........... a 15
Guinine 72@1 33
Rochelle Salts -. 30@ 35
Saccharine -..... @ 30
Salt Peter __...... 309 22
Seidlitz Mixture 30 40
Soap, green -... 15 3e

Soap mott cast. 22% 25
Soap, white castile

Age oe 10 80
Soap, white castile

less, per bar ----- = 30
Seda Ash .......... 10

Soda Bicarbonate te) 10

Seda, Sa) ._......., 08
Spirits Camphor - 1 35
Sulphur, roll .... 3% 10
Sulphur, Subl. -.. 04 10
Tamarinds -----. 0 25

Vanilla Ex. pure 1 75@2 25
Vanilla Ex. pure 2 50@3 00
Zinc Sulphate -.. 06@ 15

Tartar Emetic -. 70 75
Turpentine, Ven. 6 76

 

28

MICHIGAN TRADESMAN

September 17, 1924

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly,
ing and are intended to be correct at
are liable to change at any time, and

filled at market prices at date of purchase.

ADVANCED

ean Rac

Barley
Scotch Peas

time of going to press.
country merchants will have their orders

Gasoline

Lard

within six hours of mail-
Prices, however,

DECLINED

Boiled Hams
Lemon Peel
Orange Peel

Twine

 

 

AMMONIA
Arctic, 16 oz. -------- 2 00
Arctic, 32 oz. -------- 3 25

Quaker, 36, 12 oz. case 3 85

 

24, 3 i

10 lb. pails, per doz. 8
15 lb. pails, per doz. 11
25 Ib. pails, per doz. 17

BAKING POWDERS
Arctic, 7 oz. tumbler 1
Queen Flake, 25 lb. keg
Royal, 10c, doz.
Royal, 6 0oz., doz.
Royal, 12 oz., doz.
Royal, 5 Ib.
Rocket, 16 02.,

BEECH-NUT BRANDS.

 

‘WITH CHEESE
Sea
Mints, all flavors ------ 60
Gan 70
Fruit Drops ----------- 70
Caramels -------------- 7
Sliced bacon, large -- 3 60

Sliced bacon, medium 3

Sliced beef, large --- 5 10
Sliced. beef, medium - 2 80
Grape Jelly, large --- 4 50
Grape Jelly, medium-_- 2 70
Peanut butter, 16 oz. 4 70
Peanuts butter, 10% oz 3 25
Peanut butter, 6% oz. 2 00
Peanut butter, 3% oz. 1 25
Prepared Spaghetti -- 1 40
Baked beans, 16 oz.-- 1 40
BLUING
Original

; condensed Pearl
f Crown Capped

lg 4 doz., 10c dz. 85
J3 az. 150, dz. 1 25

 

BREAKFAST FOODS
Cracked Wheat, 24-2 3 85
Cream of Wheat ---~
Pilisbury’s Best Cer’l
Quaker Puffed Rice_- 5
Quaker Puffed Wheat 4
Quaker Brfst Biscuit 1
Ralston Purina
Ralston Branzos 2
Ralston Food, large 3
Saxon Wheat Food -- 3

 

 

Shred. Wheat Biscuit 3 85
Vita Wheat, 12s __---- 1 80
Post’s Brands.
Grape-Nuts, 24s ---- 3 80
Grape-Nuts, 100s ---- 2 75
Postum Cereal, 12s -- 2 25
Post Toasties, 36s -- 3 45
Post Toasties, 24s -- 3 45
Post's Bran, 24s ---- 2 70
BROOMS
Parlor Pride, doz. ---- 6 00
Standard Parlor, 23 lb. 7 06
Fancy Parlor, 23 lb. 8 00
Ex. Fancy Parlor 25 lb. 9 26
fx. Fey. Parlor 26 lb. 10 00
Roy 2 2€
Whisk, No. 3 —-.---__ 2 75
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 76
Pointed Ends _____-- 1 25
Stove

Shaker _....--.--- 1
io, 30
Peerless —.—-----------
Shoe
No. 60 2 25
No. 2... 3 00
BUTTER COLOR
Dandelion, ------—---- 2 85
Nedrow, 3 oz., doz. 2 50
CANDLES
Electric ia 40 lbs. 12.1
Plumber, 40 Ibs. ---- 12.8
Paraffine, 68 ---------
Paraffine, 12s -------- 14%
Wicking —.--—------- 40
Tudor, 6s, per box -- 30

CANNED FRUIT.
Apples, 3 Ib. Standard 1

59

Apples, No. 10 -- 4 00@4 50
Apple Sauce, No. 10 7 75
Apricots, No. 1 35@1 90
Apricots, No. 2 --—-- 2 85
Apricots, No. 2% 2 60@3 75
Apricots, No. 10 ---- 8 00
Blackberries, No. 10 9 00
Blueber’s, No. 2, 1-75@2 50
Blueberries, No. 10-- 11 00
Cherries, No. 2 ------ 3 80
Cherries, No. 2% ---- 4 25
Cherries, 1x0. 10 ---- 10 75
Loganberries, No. 2 -- 3 00
Peaches, No. 1 1 10@1 80
Peaches, No. 1, Sliced 1 40
Peaches, No. 2 —------ 2 75
Peaches, No. 2% Mich 2 25
Peaches, 2% Cal. 3 00@3 75
Peaches, 10,Mich 5 50@6 50
Pineapple, 1, sl. 1 80@2 00
Pineapple, 2 sl. 2 80@3 00
P’apple, 2 br. sl. 2 75@2 85
P’apple, 214, sl. 3 80@4 25
P’apple, 2, cru. ---- @2 90
Pineapple, 10 cru. -- 14 00
Pears, No. 2 -------- 2 90

Pears, No. 2% --3 75@4

Plums, No. 2 -- 1 50@1
Plums, No. 2% ----- 2
Raspberries, No. 2, blk 3
Raspb’s, Red, No. 10 13
Raspb’s, Black,

No, 10 —

Rhubarb, No. 10 -----

CANNED FISH.
Clam Ch’der, 10% oz. 1
Clam Ch., No. 3 3 00@3
Clams, Steamed, No. 1 1
Clams, Minced, No. 1 2
Finnan Haddie, 10 oz. 3
Clam Bouillon, 7 02..
Chicken Haddie, No. 1 2
Fish Flakes, small
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. -- 1
Lobster, No. %4, Star 2
Shrimp, 1, wet 2 10@2
Sard’s, %4 Oil, ky 5 75@6
Sardines, 4 Oil, k'less
Sardines, % Smoked
Salmon, Warrens, %S
Salmon, Red Alaska_-
Salmon, Med. Alaska
Salmon, Pink Alaska 1
Sardines, Im.
Sardines, Im., %,
Sardines, Cal. -- 1
Tuna, %, Albocore
Tuna, 4s, Curtis, doz.
Tuna, %s Curtis doz. 3
Tuna, is, Curtis. doz. 7

CANNED MEAT.
3acon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned --
Beef, No. 1, Roast --
Beef, No. 244, Eagle sli
Beef, No. %, Qua. sli.
Beef, 5 9z., Qua, sli.
Beef, No. 1. B’nut. all.

tb

he

ea.
65@1

MRO ppt DOH bo

11 50@12
47

wWowownso
Jt

%, ea. 10@38

ae
io

5
80
95

2 20

50
00

Beefsteak & Onions, s 2 75
Chili Con Ca., 1s 1 85@1 45
Deviled Ham, 4s --- 2 20
Deviled Ham, %s --- 3 60
Hamburg Steak &

Onions, No. 1 ------ 3 15
Potted Beef, 4 oz. --._ 1 10
Potted Meat, 4% Libby 50
Potted Meat, % Libby 90
Potted Meat, % Rose 85
Potted Ham, Gen. %4 1 85
Vienna Saus., No. % 1 35

Veal Loaf, Medium -. 2

Baked Beans

Campbells _....- 15
Quaker, 18 oz. --..-__- 95
Kremont, No. 2 ------ 1 20
Snider, No. 1. _.._..- 95
Snider, No.2 __.- 1 25
Van Camp, small ---. 85
Van Camp, Med. --.. 1 15

CANNED VEGETABLES.

: Asparagus.

No. 1, Green tips 4 60@4 75
No. 24%, Lge. Green 4 5u
W. Bean, cot = 2 25

W. Beans, 10 -_- 8 50@12 00
Green Beans, 2s 2 00@3 75
Gr. Beans, 10s 7 50@13 00
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s, Soaked 95
Red Kid. No. 2 1 20@1 35
Beets, No. 2, wh. 1 75@2 40

Beets, No. 2, cut ---- 1 60
Beets, No, 3. cut ---. 1 80
Corn, No. 2, Ex stan 1 45

Corn, No. 2, Fan. 1 60@2 25
Corn, No. 2, Fy. glass 3 25
Corn, No. 10 _.7 50@16 75
Hominy, No. 3 1 00@1.16
Okra, No. 2, whole — 2 00
Okra, No. 2, cut —. 1 6@
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb 45
Mushrooms, Hotels ---- 38
Mushrooms, Choice ---. 45
Mushrooms, Sur Extra 50
Peas, No. 2, E. J. 1 65@1 80
Peas, No. 2, Sift.

June — —— 1 90@2 10
i ge ie 2, Ex. Sift.

 

Peas, Ex. Fine, French 25
Pumpkin, No. 3 1 35@1 50
Pumpkin, No. 10 4 50@5 60
Pimentos, %, each 12@14
Pimentos, %, each -. 27
Sw’t Potatoes, No. 2% 1 60
Saurkraut, No. 3 1 40@1 50

Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, po. 2-0 1 10
Spinach, No. 2__ 1 35@1 75
Spinach, No. 3__ 2 00@2 40
Spinach, No. 10_- 6 00@7 00
Tomatoes, No. 2 1 40@1 60
Tomatoes, No. 3 1 90@2 25
Tomatoes, No. 2 glass 2 60
Tomatoes, No. 10 6 50@7 00
CATSUP.
B-nut, Small —___ 2 25

Lilly Valley, 14 oz. _- 2

Libby, 14 oz, ~.---—— 2 35
Libby, 8 oz. --------- 1 75
Lily Valley, % pint 1 75
Paramount, 24, 8s --._ 1 45
Paramount, 24, 16s -- 2 40
Paramount, 6, 10s -. 10 00
Sniders, 8 0”. 0 1 85
Sniders, 16 oz. ------ 2 85
Nedrow, 10% -------- 1 40
CHILI SAUCE
Snider, 16 oz: 3 35
Sniders, 8 0z. -----.-- 2 35
Lilly Valley, 8 oz. -- 2 10
Lilly Valley, 14 oz. -- 3 50
OYSTER COCKTAIL.
Sniders, 16 oz. ------ 3 25
Sniders, 8 oz. ~------- 2 35
CHEESE

Roguefort —..________ 59

Kraft Small tins ---- 1 40
Kraft American —---- 1 40
Chili, small tins .__._ 1 40
Pimento, small tins_- 1 40
Roquefort, small tins 2 25
Camenbert, small tins 2 25

Wisconsin Old ——---- 28
Wisconsin new ------ 24
Longhorn -_-~--------- 24
Michigan Full Cream 24

New York Full Cream

Sap Sago 35

 

 

CHEWING GUM.
Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne ------- 65
Adams Calif. Fruit ---- 65
Adams Sen Sen ------- 65
Beeman’s Pepsin ------ 65
Beechnut -__------------- 70
Doublemint ------------ 65
Juicy Fruit -~---------- 65
Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65
Wrigley’s P-K -------- 65
Yono. 2.200 3 ne 65
Teaberry ---------.------ 65

CHOCOLATE.
Baker, Caracas, %s -- 37
Baker, Caracas, %s -- 35
Hersheys, Premium, %8 35
Hersheys, Premium, %8 36
Runkle, Premium, %s- 29
Runkle, Premium, %8- 32
Vienna Sweet. 24s .-_ 2 10

COCOA
Bunte, %s ----..---—--- 43
Bunte, % Ib. ---------- 35
Bunte, Ib. -----------— 32
Droste’s Dutch, 1 Ib._- 9 00
Droste’s Dutch, % lb. 4 75
Droste’s Dutch, % Ib. 2 00
Hersheys, pe es
Hersheys, Se
BMuyler 2.
Lowney, %S8 ------------
Lowney, 48 -----------
Lowney, %S ---------- 38
Lowney, 5 lb. cans ---- 31
Runkles, %s ---------- 32
Riunides, 346 ——-----__ 36
Van Houten, 4s ------ 76
Van Houten. %5S ------ 75

COCOANUT.
1s, 5 lb. case Dunham 42

ys, 5 Ib. case —-----~- 40

is & %s 15 lb. case. 41
Bulk, barrels shredded 23
48 2 oz. pkgs., per case 4 15

48 4 oz. pkgs., per case 7

CLOTHES LINE.
Hemp, 50 ft. _.____._-— 2 25
Twisted Cotton, 50 ft. 1 75
Braided, 50 ft. _------- 2 76
Sash Cord —-----_- 4 25

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICH

 

COFFEE ROASTED

 

Bulk
Rig 3 25
Santos, 33@35%
Maracaibo ----------- 37
Gautemala ----------- 39
Java and Mocha ---- 44
Bogota — 41
Peaberry 3546
McLaughlin’s Kept-Fresh
Vacuum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago
Coffee Extracts
M. Y., per 100 -----. 12
Frank’s 50 pkgs. ---- 4 25
Hummel’s 50 1 lb. -- 10%

CONDENSED MILK
Leader, 4 doz. 6
Eagle, 4 doz. -------- 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. -- 4 50
Hebe, Baby, 8 doz. -. 4 40
Carolene, Tall, 4 doz. 3 80
Carolene, Baby 3 50

EVAPORATED MILK

 

Quaker, Tall, 4 doz. --
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Blue Grass, Tall, 48 --
Blue Grass, Baby, 96
Blue Grass, No. 10
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Every Day, Tall

vee ppm pe pe obe phe ph
=
ao

Every Day, Baby ---- 40
Pet, Tall ~----------- 4 50
Pet, Baby, 8 oz. ----—— 4 40

Borden’s, Tall ------- 4 50
30orden’s Baby —------- 4 40
Van Camp, Tall ---- 4 90
Van Camp, Baby ---- 3 70
CIGARS
Lewellyn & Co. Brands
Dixeco
190s. 5¢. _--_-_-- 35 00
Wolverine, 50S ---- 130 00
Supreme, 5Cs_ ------ 10 00
Bostonians, 50s ---- 95 00
Perfectos, 50s ------ 95 00
Blunts, 50s -------- 75 00
Conchas, 50S ------ 75 0G
Cabinets, 50S ------ 73 00

Tilford Cigars
Tuxedo, 50s -------- 75 00
Worden Grocer Co. Brands

Master Piece, 50 Tin- 37 50
Henry George ------ $37 50
Harvester Kiddies -- 37 50

Harvester Record B._-75 00
Harvester Delmonico 75 00

Harvester Perfecto-- 95 00
Websteretts -------- 37 50
Webster Savoy ---- 75 00
Webster Plaza ------ 95 00

Webster Belmont__--110 00
Webster St. Reges--125 00
Starlight Rouse ---- 90 00
Starlight P-Club -- 150 00
La Azora Agreement 58 00
La Azora Washington

Little Valentine ---- 37 50
Valentine Victory -- 75 00
Valentine Imperial -- 95 00
Tone 22 30.00
Clint Ford ---------- 35 00
Nordac Triangulars,

1-20, per M -_----- 75 00

Worden's Havana
Specials, 1-20, per M
Qualitiy First Stogie

75 00
18 60

CONFECTIONERY
Stick Candy Pails
Standard —-----.------ 17
Jumbo Wrapped ----

19
Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

Mixed Candy
Kindergarten -------- 18
Teader. 2.) 17
ci, Of ce 14
French Creams ------ 19
Cameo 202 i208 ee 21
Grocers —. 2 12

Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 70

Choe Marshmallow Dp 1 70
Milk Chocolate A A-- 1 80
Nibble Sticks -------- 195
Primrose Choc. ------ 1 25
No. 12 Choc., Dark ~- 1 70
No. 12, Choc., Light ~ 1 75
Chocolate Nut Rolls — 1 75
Gum Drops Pails
Anise 22s 17
Orange Gums -------- 17
Challenge Gums ------ 14
Favorite —------------- 20
Superior, Boxes ------ 24
Lozenges. Pails

A. A. Pep. Lozenges 18

A. A. eink Lozenges 18
A. A. Choc. Lozenges 18
Motto Hearts -------- 20
Malted Milk Lozenges 22
Hard Goods. Pails
Lemon Drops -------- 20
O. F. Horehound dps. 20
Anise Squares -------- 19
Peanut Squares ------ 20
Horehound Tabets --- 19
Cough Drops Bxs.
Putmans — 2. =o 1 30
Smith Bros, 2-2 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 95
4 oz. pkg., 48s, case 3 90

Specialties.
Walnut Fudge, —------_- 23
Pineapple Fudge ------ 21

Italian Bon Bons ------ 19
Atlantic Cream Mints_ 31
Silver King M. Mallows 31

Walnut Sundae, 24, 5c 80
Neapolitan, 24, 5c ---- 80
Yankee Jack, 24, 5c _- 80
Mich. Sugar Ca., 24, 5c 80

80

Pal O Mine, 24, 5c ----

COUPON BOOKS

50 Economic grade -. 2
100 Economic grade -- 4 50
500 Economic grade 20 00
1,000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly print front cover is
furnished without charge.

50

CREAM OF TARTAR
6 ‘ib. hoxes ...._...._._ #

DRIED FRUITS

Apples

Evap. Choice, bulk ~--- 16
Apricots

Isvaporated, Choice ---- 20

tuyvaporated, bancy ---- Zo

tivaporated Slabs ----- 16
Citron

40 ib. Dox =o =-- 40
Currants .

Package, 14 oz. —...-- 17

reek, Bulk, ip. . 2 _ 18
Peaches

Isvap., Choice, unp. —--- 15

juvap., Iux. trancy, P. BP. 13

Peel

Lemon, American ----- 24

Vrange, American —-----~24
Raisins

seeded, bulk, Calif. _. 09%
peeded, lo oz. pkg. -- 11%
peeuless, LNoOMpson -- VI
peedea, 15 oz. pkg. 104%@11

Calitornia Prunes

‘WwW, 2 Sib. boxes --@0s
GHuWwiV¥, Za ib. DOXES --QMvI9%
buMiU, Zo iv. boxes _-@1l
4uuwouv, Zo lb. bOXeS --Wl4%
su-d4u, Zo lb. boxes --w1li
zu-sl, zv ib. boxes --Ww--

FARINACEOUS GOODS

Beans”
Med. Hand Picked ~~ 06%
Cal. Limas ---------- iv
Brown, Swedish ----- 031%
Red Kidney --------- O82
Farina
24 packages ~-----~--- 210
Bulk, per 100 lbs. -- 05
Hominy
Pearl, 100 lb. sack -- 4 00
Macaroni
Domestic, 20 lb. box 09

Armours, 2 doz., 8 oz. 1 50
Fould’s, 2 doz., 8 oz. 1 90
Quaker, 2 doz ---—- 1 sv

Pearl Barley

Chester 4 75

00 and QUYUU __-------- 6 bu

Barley Grits -—----. 0
Peas

Scotch, i. 2. 07%

Split, lb. yellow ----—- Os

Split, green ---------- 10
Sago

Bast India 11

Taploca
Pearl, 100 lb. sacks -- ll
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -- 3 50
FLAVORING EXTRACTS

 

 

« 6
a* re >
:
»
f
o\ * abe

cid
Doz. Dos.
Lemon Vanilla
120 ___ % ounce -. 1 65
165 _..1% ounce -. 2 20 «
275 __.2% ounce -. 3 60
2 AG 2a 8 ounce .. 3 30
450 4 ounce -. 6 00
i fo. 2 8 ounce —— 10 90
15 00 ---16 ounce -- 20 00 -
29 00 _--32 ounce -- 38 06
Arctic Flavorings
Vanilla or Lemon .
1 oz. Panel, doz. ---- 1 00
2 oz. Flat, doz. ------ 2 00
3 oz. Taper, 40 bot. for 6 75
Jiffy Punch
3 doz. Carton -------- 2 25 <
Assorted flavors.
Mason, pts., per gross 7 70
Mason, gqts., per gross 9 00
Mason, % gal., gross 12 05,
Ideal, Glass Top, pts. 9 20°
Ideal Glass Top, qts. 10 80
gallon =-_ 16 25
FRUIT CANS.
Mason. $
HMait pint o2.- uo 71Wasa
One pint —- 2. 7 55
One quart: =2.__-.--- 8 85
iWalt< galion 2 ee 11 10
Ideal Glass Top. ,
Halt pint. 9 60
One pint =. ek 10 19
One guart 25.25. - 10 90
Half gallon — -_----- 15 10>

Rubbers.
Good Luck ------.-. 75@s80
~

<p

 

 

 

     

   

    
 

  
   
 
  

   
     
 
 
 
 

 

oy: at
a
ie
i» September 17
7, 1924
'
« | Jello
i “Oo. < -
{sgt ° Knox’ _3 @ +e
ov i sS OZ
Fe nox’ park oe ;
} Mi s Aci ling ee Pint
sep 3 eidu'd, . 2 ra : Jara. d
ny Stee 4 10%. —- eee so ‘ a ee MICH
fe Sah gaan 405 20° z, Jar, Bl aon. 1 50 IGAN
H pees 55 on a plain, doz. 30
-9 5 o H 9 ee ’ t oi ellie ea S
3 Z. ar, u, -4 ) es ts
ta mie es ie Jar waa. ax 1 = Pure i -- 18 00@? B MAN
i Pure 3 AND P a. 16 oz. Ji stuffed, dz 35 60 ib in tie 0@20 0 aker
ff Imitatio lb. p RESERVE a ar, La doz. : op _ ib. tubs rees 00 a 3 - 280 1
. pails _ ce wa . oe ; Da
fo Backes ay og: a bee 4 30@ 20 Ib. pat savage 3 30, 10 Ib Table b. bbl. 4 25 |
‘ ckeye, BAsst. doe 1 90 ANUT ne dz. ea 5 Ib. pails = aan is 28 Ib. . ane eae 6 07 a
JE oz... doz. 1 20 TTER 0 3 Ib. pails ae ce % ags, T ore 5 57 Ola cle C., 12
8 of Ly -G = a cunpousa “advance % - _ 5630 Qu Duteh Cl oz., 1
4 ., per do LASSES und ~“<“aavanee 1 —- «@ seca Ann lean. 4 = 2 25
Ep OLE eae Bologna Saaes i a ont 168 c 60 on cca 29
: sie OMARGA ees Liver -——------ ii a neg More is woe Maple.
a good Luck, It ane Pranic —-- 12% Rub No nore, iv ad ta ME 5s
o pe Gooa Luck, 2 Ib. ame veal os 12 Spatiens More, 43. 38 co SA Nm 9 80
: - oe uuck, pb. 25% Zz rong 2 —"78@20 sani Fi Cleanser Le. 4 8 Pepper Perrin — '
* ilt > 1 ec ey Ye aoa n n= S¢ a ft | a ome Be er
2 Sa ca oe 24 8 or Car z H pare ee 11 never: » 1 ae 38 Royal ie aa 6 00
a Bee RB tt tag we ams =— 2 en | Seep i
F j 5 ns f Ib. eee 2 lb : pails in ec Hai Ss, 16- BLD: ats Snow oy, 10 12 a. 315 oO You aa oes 60
E pence we oa 21 5 1b a sete aifs38, 2b - 25@ paste’ 100, 10 oz. 315 ATL rou, 9 om, J -a
Special  - rands a a a anne ona Sos ame 7 Sunbrite ia oz. 4 00 a" a - .. doz +2
ates pel : Ib _ crate California | Han 28 F e, “uae + Capers. 4 aoa
. or ven Seay ball 3 25 Ib. pails ----—- oa fam ia Hams .@39 a. @- ane 7 20 a7 <. 7c
* eT Dae - 27 PET His =2-------- Boile eo aces 18@ 1 SP ee 4 00 _ “A ° 5
ry patho 74 Br oleae Min ad #H: po 4 Pe All Wh ICES 47 Medi Ja 30
5 oe Perf ns PRODU Bacon. Ham : 3 @32 ive cane 24 ae i Sple Choice —
eee» fre a. — oo iad, 2 so Cassia, oe - at aeeomeent Te
ed Crow erosi Barr s Bon ao @t ned, 24 a 24 Ca ia, Cz yzibar __-_ @ No. 1 Nibt — 25@30
Gae M Wa Gasoline, 21 Rump. s Beer, @30 oo. - 240 Ginger Canton ---—- gis | Nite. TOL O59
-— V. Machine & — , new — 23 aa oo ger, A pkg., doz. @2 ge. Sifting _ 2@59
V. M. & B. A aes WY ca ane 23 090@34 0 ss 0 Mace, a wr G3 Panes i 53
/ pitol _P. N olin oe Co ensed e M 0@2 u M ce, P chin sisal 0 Fa ee powd Lo ee
A ao te —: coeenace a C 4 00 eae one aa a nee a 3
. : S: in : . st i Wedges fixed, o. -- @25 cmeniganenoaey
vs ioe 7S = Red Engine 4h inglass. a 28 Nutmess, coon 22 os nail
2 A Sans 6 cue - % hore eit ox 3 = Nutmegs, 70-80" dos. ee : e, medi @40
; au ei mo 25% olari - 13.2 if bbls.” rg Soa 0 et ‘ou ------ ooo cond ata oo
res ees ee ee r ac ogee “ MV 7
in eres 10 8 i. jee iaereh, 89 eee ey one > nl
i Searchlig i i Ir ts oe 1OVES, » Jam n 5 + wame i.
: oa food, Medit Wom Boree Me bbis i 14 18 Cassia Zanzibar cn. ee a 35@36
om R St , 14 = 5 diu = Is. 4 bls : 15 ( . bar -- Cc ur olo 42@
- at eee a foeg Medium -------- c % bbls., “te... oe anton -_ - @16 i ng @43
: os le bxs 8 00 Rpecial Oa 59.2 Hogs, 9 40 Ibs. ------ o9 Bele ——? Mia ox Fancy __-- nn trores
0 Quak afet , 144 b 5 50 Extr oon 61.2 eef ep ib. ae 1 60 Bbis. 30-10 oe aaa Sa ee 36
3 er, 5 Match x 6 00 ee heavy sgrcbincn 64.2 Beef, oe oo — 3 00 Bbis 60-5 sks. Nuimets op ae . 38 Cotte pee _ «4
ii No ee | oo Llorgg gens cee 66.2 Sheep a fia @42 100-3 a ee 5 P nner, Black - @28 Cott mn. ¢ pl INE . 50
» ee aa 5 oo Finol, - 2 n Oil 69.2 se age on Bis. 28 2% sks. —- B 53 Pepper ack <> @b5 Wool, 6 ey wale
su r, 3d arov oz. ms, doz. : 17 5G A-Bi 280 Ib. b ica Sa . oh per, C — 58 _ 8 ly balls .
om Quaker, Sor. ease | Pareto == Be Tomy Biot 3 sae i al oo White we oo
30 ri cae fh ; 85 Parowax, a lb. doz. 1190 had Pe Ro; eet tet --- oe 05 : Spanist _ @30 ae au. "7
7 MOL et, Ib. 60 wax, 20 oa 7 roken oe atlas 7%4,@7 iin teh “eg 4 Chili s se - 3a wens ‘a ’
aan ” 99 ‘90 1 b. a es ,@7% 7 aN i. ia 20 ¢C ili P easo --- @38 Vhite =
< » sy ' ES. lb. = 9 St Se be 8@9 Co ete ks. oe ae eler owder ning Wok > Win , 80 ae 22
‘ an oe steel C LED OAT i @? _ sk seh 7 oe eae ocae Sal » 1be I e, 40 ain 22
75 1 Silver ut, 100 OATS @9 Cases, ivo a. - * 52 Onior fo to — No. 0. aan 7
” { . Quaker, 1S. Bi EES 3 Baas as RN a arm i) Gusta Salt a 2 _ 1 yo pga 7
: ow uaker, 8 Reg Fam. 3 50 Bag 25 Ib. . 24-2 cart oa No. 9" a aa ..
Mothers 12s egular 2 50 tage 25 Ib. aS 1 — 2 . Loon ee 1 = hat 3" per pi moe 75
BY Silv rs, 1 amily N 1 85 Rock 50 Slot ned. 5 chen 3% canoe 5 earte: per oss c.g
YY e v 12 ily 8 Ib h dai 35 OL I oz i rles ry oe 0
08 ‘ ae a “Tain 9 75 x CC ae pore = a _Bouauet jane ; = Rochest i si 1 60
x : Sacks, 90 Ib. 8 m 3 25 0-Ib dairy 76 Ss rjora waves __... . 25 toches er, No per dom. 00
¢ “> cks, 90 boa Fe Ratio 1 60 , pine hd 76 Savory, 1 oot area 4 50 a ae ae 2, 90
Rube £85 gm, pany. 0 eee So a Rayos per doe am,
| 3 olland.Rusi oe xport. 120 10 neric, 2% Pole 30 WOODEN — e
oo 36 roll or Co 318 Hoi 120 b 0 box 6 on 90 Bus NWAR 80
i 18 rol pack d Flake W Wh. Na 6 00 STA --- ishels Bask E
11 ay h 36 ¢ 1 a ackones ole Whit 1. Na. 10 49 King Cc RCH 90 wire | narr ate
a wo is carton gacien ei aR 100 box. 4 15 powder ra, 40 Ib prite, handles band
5 e r ° ackages _- 2 e z na W tl 706 x = 3 “or red s w S, n peel .
“ od g Ao 512 cans —— Arm on packages A 16 — Nu a Na box ; = Cron 48, bags --—- Fee Buchel handles band, 1 76
a 7 i‘ no 2%, ee - age 6 56 Semda: and SERATUS 3 40 swift Cla ane oe 4 Galea: 48-1 lb. pkg 1 O85 Market, ant seine
. 1%, 3 cans case 5 55 Sem ec, 12 Gran Prag ort 20 M Classic hed te r, oe exon s. 3 = Market drop aud ms 1 80
| 1 i toe to es. § su dao. 2 pe oem Granulated SODA — 3 16 Wool. i issic, 100 box eas ase Muses drop henaia 2 09
f . 10 Br cs. 2 . s 2 ra ated, »DS. airy 10 ax, 100 b: 4 4 Arg G 8 Splint | extra 1and 0
¢ No , 6 er R 5 00 PICK can 80 nulat , 100 oe Js y. 10( box bx 6 6A », 48 loss 7 Spli , lar a dle 95
~~ e-? No. 5, 12 cans t abbit Bar Med LES g 41 pack ed, 3 Ibs. €s 1 80 Jap R (a. 7 55 Argo, g | 1 Ib ee a. 5
4 2 ca 0 ¢ Hi: rel, ium age 6 2 cs 2 Pal ose, 1 . C6 G Star a. pkgs Splint sh. --t _ 1 te
iy No ye, 24 ns to ase 4 2 jalf 1,200 So s % Ib 00 L m Oli AO box ba 6 er G b. gs. : oe um 8
“ i . 1l, 24 ca cas oy Tt bbl co ur Midd COD FIS . av: live OX eo Jlasti floss pkgs 3°75 nall As 50
on ce ns se 4 45 y P S., unt le D ---- p io a, I . 4 -- 7 50 Ny tic, 6 8, " ww aa 7
Z a ‘oF eae | ee —. me te Tablets 1 ib. FISH 2 25 mn — 2 pox 11 00 weer: i ve a oa
: " o. 10 t Din to ¢s 7 30 Sw egs nt 10 e Table 3, 1 ib. Pure Pumn “palin! eee 11 00 Tiger 48-1 gs. _tliy Barrel. 5 gal ns. 50
. : No. 5, 6 ca ah B ae & gallon eet Small — 0 d ts, % . Pure _- 154 swe On 49 86 the. i.e 3 to 6 10 gal. eac
N 5, 12 ns t rand aan 300 all 950 W: OZ. in E ee. 512 G ethea i : 90 Cc bs. 0 6 gai gal. ch... 2
tea a rae aS ee oc ‘ boa worry — " Granane rh box = ‘= ORN a 3.50 N 3K per each- 2 40
; Lise. 26 cans case 3 0 00 Size Ill Ple See 3 00 ole oa — 1 cca El Page os 85 RUP 5% a 1, Eo Ca : 55
08. « can o cs 25 Le, Lo kles. _~ 8 40 je H ‘od re 40 aker ar sm. 2 70 ’ No. 2 Star C ses. 16
ri veo F S oe . 3 50 Cc gal Mix olla ---- aay. Co Ha , 50 | . 2 00 N | ot Carri
e Spatial — pe 8 e oe jor (PES a 18 Of Queen a come i Fairbani lardwater 3 45 No. 2, Star carrier 5 00
: Ott lean - in 2 00 , - ri ank Tal >) oo ..
2 65 cc. . a oe i bx. 1 0 ae half bb : rilby S lar, 10 or. Star EB BE Tray 10 00
3 . < s --annn-—- Se = oe CAR 0@1 20 Milkers bis. is. o wan 4 - 3 70 Trojan tae Ot unas 25
as coe” ee alot oe | ee ee ie rsa“ i
6 00 Dov te 5c aus a ee oe (a M. halt. Ts 1 25 sau Mu on Bar i 00 ‘de 2, PO gg ~— om »
3 < Dove, ey 2 Ib in i Babbitt’s porasH ta K . Bbls hla. j 15 Frostes g. per o 50 ~~ _ trash het 2 .
00 ’ oe 6 2% Il Wh ; FR doz : 0 K Herring ee ae Iv box & G z. 48 16 z. Cot ; 10ld 2
3 06 . 3 Do e, 36 Ib Wh E. o ESH ee 8 1b KK rrin ae ory, x lots Gambl Go oz: C Mon Henke 00
eo Bove i im Black a Seer e ve Sue Norway - 29 fe NSS pene ——— oo Mop Hea 2 Be
ett 10° Ib . Bla 4 30 Med Ss Heif oned gg velit 20 00 Ivor , 50, 10 aa ca 6 nick G “MAPLE 12 qt. Galv ails ds 3 00
1 00 “ to, 24 . a: 3 90 oe orginal & it aie % o i i ae 1 40 foe Soap oz. 2 46 12 10 lb olden S 14 qt. ad
a * 4 , 2% ag 4 45 n. bee gut. 14@15 bbl ake pose ---, 95 y Soap seks . * i 8 Lg one yrup i at Gal anized ae
67 , > NU . 4 65 T s & H’ . 12% aM -+ 100 errin -- «! Flk . 00s 0 94° 21% . cans cas 1 at. vanize cn 50
: 7 Almon Ww = i S46 com ‘ og Tubs, 1 pine : CLE B, Ste ; - 11 cans _ ek 3 20 12 at. he age Ge -=-- 3 an
a frrazil ra a ee @12% Tubs, 7 lb. anew 1G 60 ANSERS 10 2 oo - 3 40 2 at. Tin . 7 00
25 ¢ : Fancy eo! regona =! Sento -anneanenn=-- 13 M cnt fat 16 5 : .. ~ Ww 9 co Mm Dairy ---- 4 50
ce “ 4 hitberts. Sic en 20 Wa onnnnnnnne 12 a oo sik 5 12, 5 ag = Syr as wieaae ae Trap oe
9 - i. Peanuts. Sicily | —-- _7 Good eg _ ain 1, = 2. . " 7 $i one coer ™ foes Sr a hel
2 05 Pez uts, irginia. raw 15 aoe eee pet —— a Ae Pas KEN 13 24, 1% ». cans - 4 79 Ra se, tin, 5 6 a.
9 20 Peanuts, Vir. roasted eee ee 3 ae cing 4 3 Rat wood’ ° ajaies =
‘ i, > s : / ee ieee = 7 ae : . 5 aoe sp e ou) a
. 80 | A Pecans, Jumbo! aw - Good Lam : ae oe ‘a on, dz. ; 35 6, 16 it Maple-Li ae 73 fouse, ‘at cas | 65
sles Walnut Tate rst 15 Medium —— oo nor Don. ------- 2 OD os oo ike Syrup — .... 1 ot
alnuts mbo (la of oor ee Bl on poLisii: 1: 24, 2% | ae es o uo —
S Calitocn Go ee ackit E POLIS 35 2: Vy It is 4 N ge Gi ub 3¢
F: Sa oe 26 Bl ine, POLISH. ; o ou . asa. 45° Medi talve bs
oy: ao a Ge ee Black silk’ oLigH: pans a i5° Snail" ree
7 55 . am Po , cca Medium ~ nen rai moamatine Liquid, dz. 1 35 6, 10 i Unkle es 80 p aieantaa a 8 50
: 85 Almon Sh eee 7 One === =—- wes 14 Enamaline oe doz 1 40 Yes B, 5 : cans Ned. 3 23 — Washbea 6 50
110 : see p elled. -. 23 Hleay naan 121 Ll aline, Liquid doz ; 2) c Fi by 2% Slageo an nae con rds 50
u 12 Spanish, M avy hogs ae at um ; , in. 35 ee cl 136 tb. cane we »D ‘lass. si igle ----
96 > a nee Ib. aor i ee Medi "ho ee 08 or , per a ane 1 35 j StEANS Sco | 6, oo conan : 3 75 cians, sna aos 5 75
0 iL Anon r gs oe — seca oe = Sto Sun, oe 1 4 UBs- cou tb. pr soa : 2 85 Single + 6 00
10 90 , giana mate oS ght hows --------- 2 wicaaal wesc 7. poise BI : 2 59 xingie eerie --- 6 2
90 ang ---=---=-=-~ INS —=n————-=-- 21 Vul ol, N amel mY ATR i ue K Co 2 § Uni rn ss g F
15 10%. ‘ see 32 Sho § nannnnnnno ay St canol, No. 5 ae 2s 9 aro rn 3 20 livers: Quee ° 0
: % a Bulk, 2 OLIVES Cae = Sele gai ppm eat 25 ovoil, ag 10 e - ig tee , No. 1% 12 i Aaiatae waa " af ‘ hp
=. Bulk, E ---- 60 Sp¢ Iders---------- : r doz. doz. a B aro Ma. , in. Gu Cleane - 5 #0
on ee | : oon oe so can cases, sn, Se FE co an
- ¥ Quart! gal. eg a ae genes ee 20 Lo cab. , 2 Ib J : 4.80 Red 102. a No. 106 Zz. 3 5S in. ooo ooo aan 1 63
nee vt Ja likes 0 . ONO As - g Cabit Todized, 24 WA per Karo, No. | , , ee 65
ra g 43 OVISION 1u Me bin ¢ ea. 242 ; SH r cas , doz. Oo, No. PA, ; | aoa :
t dozen -- 30 Clear Earroled ore 05 Med bo 24-2 Ib. — 2 7 pa pond POWDE “ 7 Sensor 1%, 2 3 25 a i oe cos 2 =
a ft Shopt c ° arn ‘oO. 1, ois. ase 1 +1 Ami "d, : R K: Me & tb ‘ 7 o "
5 Clear ao 34 00@26 0 Packers ate a _ * <0 Climatine Cake > ch doz. --- No. 5,1 dz :2 1. Butter ---.-—--- 5 0
Family 00@ 0 rush Meat. 70. Ib 95 Gr: psec aoe: aa oa. cee vs 95 9 in. B ot 3 )
<< 89 een 00 cr ed R at, 56 Ib. 95 Grandma, 100 Jogi iain 3 25 Imt aca WR itee 00
Co 30 09 Satter 6 ock fe a; 99 Yold wae 24 5e le ae Orang . Ma - 3 75 Fi ae ae 18 00
c. ter S 100 It yr ice a2 Go! ust Large _ 4 00 Or: ge, N ple F i) ‘ibre, ING P wear
Blocks oe 280 1 a oh a pe Dust 100s wd 4 00 inge, Ne 1%, ‘lavor. No. 1 Manila APER 0
, 60 Ih bh. bi J den F ee oe _ 68 a ee ae. 2 3utch ibre , whit
. eee ro 4 50 inx, tad, 2 sarge 9 Green M : doz 3 05 Kraf ers Mani e_ 06%
- 3 t ze 3 ‘ I ap . 4 35 craft a %
sucess 42 La oo : 4 20 eo 0Z abel - oo Kraft fees nila .
a ee eee ¢ > oa Oe oy 2 aOR nn Saige 06
ox, 64 - dz. 3 2 5% Ib., ts Hato. 5 19 Magic, 3 doz. i macnn si ie
--— § 76 Ka Map! ee Sustet doz. AKE
ee ue one © one Sunlight, a. “3
yflowe os bron Die 02. =---- 10
rT, per sa aaa east As ye i . 2 70
per gal, 2. 1a 3 et eae oe
os EA 4 : 5
4 Flei sT—C % daa. 2 70
leiachm OMPR z. 1 35
an. ESS we
rar ED
dos. “as

 

30
The Art of Being Good-Humored.

Good humor is a wonderful business
asset. An expert on retail selling ‘has
this to say on the subject: “If you are
always good-huntored, everybody will
like you. If you are not good-humored
it makes no difference how efficient
you are, nobody will like you.”

If nobody likes a man, he has a
heavy handicap. He may succeed in
retail business, but he'll have to keep
off the floor. Even then he will miss
getting a great deal of business. There
are people born with placid disposi-
tions. Nothing seems to ruffle them.
They are always even in temper. A
great many are uneven. They will
start the morning in a good humor.
Then a series of mishaps occur, and
by noon they are snapping at people.
This won’t do in business. When
things begin to go wrong there is a
iatality that seems to hang over every-
thing. That is the time to keep your
temper.

There is a general belief that young
people are less crotchety than older
people. There may be something in
this, but they have not yet learned the
mechanics of good humor. The older
man has had too many bumps, and
lost too much business. A young
business man once entered the e3tab-
lishment of a well-known merchant,
prepared to give him a very fair order.
He wanted to talk with the proprietor
himself and sought him out. The pro-
prietor was engaged in an orgument
with an unreasonable customer. He
was keeping his temper admirably,
answering the unreasonable customer's
innuendoes with fair statements, and
the young bystander was thoroughly
in sympathy with the merchant. The
argumentative customer had come in
for an argument, and nothing would
stop him. Finally he ran out of verbal
ammunition and left the store, saying
that he would never deal there again.

The boss turned aside without com-
ment. At this point the young busi-
ness man stepped up to him and was

about to compliment him upon _ his
control of temper.
“Don't bother me now,” said the

boss brusquely. Of course he was
raging internally, and with full justifi-
cation. But if he had to say some-
thing, he should have said it to the
unreasonable customer before the lat-
ter left the store. He took it out on
the innocent bystander. The pro-
prietor recovered almost instantly, and
turned to wait on the newcomer. Ti:!s
young man was deeply offended. He
never forgot and he never forgave.
There are men who have a ready laugh
as defensive armor, and it makes a
good one. That is where the big mer-
chant made a slip. In business these
slips are costly.

You see some queer things in the
business world. There was a dealer
who was always interested in the prob-
lems of young merchants. He had a
kindly face. Kindliness beamed from
his every feature. He meant it. Young
men gravitated to him naturally with
their problems. He would mull them
over, take them very much to heart,
and sometimes call a man up at his
home, saying: “I think I see how you
can rectify that difficulty.”

Of course, going to all this trouble
endeared him to the younger men.
One of them called on him one day

MICHIGAN TRADESMAN

to thank him for something, and the
older man passed him with a blank
face and without a word. The young
tian was dumfounded.

“What's the matter with Soandso?”
he asked of a passing clerk.

“Oh, you mustn’t mind him.”

“But what's the matter with ‘him?”

“Nobody knows. He gets that way
now and then.”

“It's an infernally bad way to get,”
snarled the younger man as he left
the store.

This happened a great many times.
It was unfortunate, but it was true.

“Some timey,”’ the girls call it.

“IT can understand a friendly man,”
remarked a student of human nature,
“and I can understand a crabbed man.
But that fellow yonder will pass you
by one day without speaking to you,
and the next day ‘he will almost break
his neck to be chummy with you. I
don’t tnderstand him.”

Being a professional joker isn’t the
solution. The professional joker has
many friends, but very often he pulls
the wrong joke or springs it at the
wrong time, and he gets into trouble.
The chap who is always “kidding”
runs certain risks. You can’t always
tell ‘(how the man being “kidded’’ is
going to take it. Many a friendship
has split on that rock.

The man who comes into a retail
shop is going to be a customer then
or possibly at some future time. He
is going to put money into the pockets
of the proprietor. It should be easy
to meet him with good humor. Usually
it is. But sometimes he comes in at
the wrong time, wants to ask ques-
tions about nothing in particular, and
is really .a nuisance.

Take things coolly.

There’s where the danger looms.

Take the time to muster up a laugh
before you speak. There is a great
deal sometimes in saying nothing.

What a business man needs is what
a young pitcher needs.

We can put it in one word—control.

——_»-
Dresses Are Doing Well.

In both sleeved and _ sleeveless
models, dresses are selling more free-
ly for Fall than had been generally
expected. With the new mantles and
capes, they are favored particularly
for wear to teas, bridge and mah jong
parties and other indoor functions, as
well as for street wear until colder
weather comes. Silk dresses are top-
ping the demand just now, with satins
the most favored materials. The favor
with which dresses are generally re-
garded was said yesterday by a well-
known factor in the trade to be due
largely to the excellent models the de-
signers have turned out this season.
In these garments, it was further said,
more progress has been made from the
style point of view than in any other
kind of apparel for women.

——_+2.___
More Appropriate.

The young hopeful of the family
Was just entering the age of late
nights and notions.

One morning after late hours the
night before, the youth announced:

“Paw, I’ve a notion to raise chick-
ens.” ,

Paw drew his eyebrows together
and gruffly commented:
“Better try owls.
would suit you better.”

Their hours

September 17, 1924

 

 

Sets that Sell Quickly
and Stay Sold

Last season we
were never able
to catch-up with
the demand for
Michigan Sets.
Factory space
doubled —

and still the same

 

MRC-2. Michigan Midget
One Detector and one-stage
Amplification _-___-_____

$32.50

was

conditions.

Of all the thou-

sands of sets ship-

 

MRC-11. Michigan Midget
2-stage Amplifier _._..___

$30.00 ped out and sold,
returns from all
electrical causes
were less than one
set for each 1000
shipped. What

does that mean to

 

MRC-12. Detector and 2-
stage Amplifier _________

the dealer — few
returns, less ex-

pense, more pro-

fits.
The 1924-5 line

is the most ad-

 

MRC-3. Michigan Detector

and two-stage Amplification $87.50 vanced electrical-

ly—most reason-
ably priced and
the most beauti-

ful in America.

Write for illus-
trated folder.

 

MRC-4. Michigan “‘DeLuxe’’ 4 Tube

Receiver. The most beau-

tiful set in America_______ $150.00

Licensed under Armstrong
Pat. 1,113,149 and Letters of
Patent Pending 807,388,

Michigan Radio Corporation
Grand Rapids, Michigan

 

 

 

 

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September 17, 1924

MICHIGAN TRADESMAN

31

 

Official Report From State Dry

Goods Association.

Lansing, Sept. 16— During the
month of August there was issued
from the headquarter’s office a twenty
page printed bulletin which was mail-
ed to our members about Aug. 10. We
400k into consideration that August
js a dull month with retailers and that
many of our members were takin«
their vacation part of this time. This
is our reason in part for not issuing
a news letter as formerly. This will
not happen again. At a meeting of
the directors and other members at
Flint the other day, we were a little
surprised and pleased to learn that
several of our members actually missed

the weekly communications which
have been sent out during the five
years of our existence.

The bulletin question was talked

over in all of its angles and we came
to the conclusion that Mimeograph
3ulletins after all were appreciated
and is a good method to continue. Our
bi-monthly printed bulletin will ap-
pear in October. This we hope to
make as good, if not better than No.
1. We found also to our surprise and
a little to our disappointment that
some of our aggressive members had
not read our printed bulletin. We
hope that you will dig it out of the
mass of printed matter on your desk
and save it, at least, for future refer-
ence. We have some letters compli-
menting us on the issuing of the new
bulletin, but we will wait for the re-
action on future issues before getting
conceited over this new venture. You
may expect tie news letter more fre-
quently than during the last ‘month.

We had a directors meeting at Flint
on Sept. 5, at which were present sev-
eral directors, ex-directors and a fine
attendance from Flint and surround-
ing towns, Saginaw, Lapeer, Pontiac
and elsewhere. Mr. Sperry was de-
lighted with the co-operation and in-
terest shown. In order that the ques-
tion of the location of Group Meetings
could be properly settled the meeting
first decided on the location of the
next annual convention. After a full
discussion Port Huron was selected.
The fact that Port Huron is on one
side of the State was not overlooked.
but the roads are fine and many of
our loyal members in the Thumb
Country have traveled long distances
to attend our conventions. West side
of the State should be equally favored
in the future.

After making this decision four
group meetings were voted to be held
in October. The dates to be deter-
m'ned later. One will be at the Huron
Hotel, Yosilanti, one at the Hotel
Burdick, Kalamazoo, (or Post Tavern,
Battle Creek), one at the Occidental
Hotel. Muskegon, and one in some
desirable auditorium in Cadillac.

The general plan will be to have a
6 o'clock dinner, an_ inspirational
speaker who wilil not occupy more
than twenty or twenty-five minutes,
and the usual question box and round
table discussions. Every effort will
be made to get out a good attendance
and make these meetings as practical
as possible. It was further decided
to hold a larger group meeting some-
time during the winter at the Hotel
Durant at Flint. You may expect
definite information regarding this
plan in the near future.

The troublesome question, peddlers,
itinerant merchants, canvassers, etc.,
was discussed at length at this meet-
ing. The manager was directed to
communicate with the presidents and
secretaries of other retail organiza-
tions of the State for the purpose of
calling a meeting of said officers to
unite in securing an attorney to draft
suitable laws to be presented to the
Michigan Legislature of 1925. ‘Con-
sidering the complexity and obsolete
character of the Michigan laws on
these questions it seems desirable that
an able attorney be employed to care-
fully study the existing laws jn other

states and draft a simple and workable
bill for presentation to our legisla-
ture.

The purpose of calling a meeting of
officers of various retail organizations
will be to unite all retail associations
in taking care of the expense and also
to bring such personal influence as is
proper by personal solicitation to the
legislators. Naturally this subject will
be a live topic at our round table dis-
cussions.

We learn through a bulletin issued
by the South Dakota Retail Associa-
tion that a car load of Montgomery
Ward & Company catalogues shipped
to a certain point in South Dakota was
assessed at a valuation of $5,000 and
the company taxed on that basis. The
bulletin comments further that the
catalogues are.as much personal prop-
erty of the mail order company as a
merchant's stock is his property.
There is a question in South Dakota
whether this tax is legal. We have
the promise of the manager of the
Association to inform us of the out-
come of the case.

Many strangers are going around
selling memberships in organizations

which entitle members to buy goods at
low prices. Recent investigation has
revealed that several of these schemes
are frauds. “Go slow on getting in-
terested in plans of this kind.”
Jason E. Hammond, Manager.
ooo

Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of
dissolution with the Secretary of
State:

Cheyenne Avenue Land Co., Detroit.
Canton Hickey Co., Detroit.

Johns Clothes Shop, Detroit.

Muskegon Sign & Adv. Co., Muskegon.

Monroe Sheet Metal & Welding Co., De-
troit.

DeLuxe Film Corporation, Detroit.

Plymouth Ave. Subdivision Co., Detroit.

Williams Dry Goods Co., Pontiac.

Croswell Bridge & Culvert Co., Croswell.
Grinding Process Tool Co., Detroit.

Zegal Shoe Co., a Maine corporation.
Ford River Market Association, Ford
River Switch.
International Battery Corporation.
Waldorf Cafeteria. Inc., Detro't.
Watson Stabilator Co., of Detroit, Detroit.
Tau Sigma Fraternity, Detroit.
Hill-Carman Mortgage Co.
Grand Rapids Brush Co., Grand
Diamond Drill Carbon Co.,

Rapids.
Detroit.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion, If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $3 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

 

 

FOR SALE OR TRADE for hardware
stock, nice clean stock of clothing and
men’s furnishings. Invoices $9,000. J. A,

KERR HARDWARE CoO., Niles, Mich.
71
WANTED—A live town offers an ex-
ceptional opportunity for an up-to-date
dry goods and women’s” ready-to-wear
store. Address No. 715, c/o Michigan
Tradesman. 715

FOR SALE—A _ general
business in city of 9,000 inhabitants.
Stock will inventory $2,000. Will sell at
60¢e on the dollar, or take on partner with
$500.00 to manage. Present owner occu-
pied by other interests. An opportunity
for the right man. Address No. 716, ¢/o

 

merchandise

 

Michigan Tradesman. 716
For Sale—Three-story building. Two
stores on ground floor. Hotel on second
and third floors. Or will trade for city
property. ¥. Leach, Coopersville,
Mich. 707

 

 

 

HOLLAND

HOLLAND RUSK

Made of whole milk, wheat flour
and fresh eggs.
to golden crispness.

The moisture-proof wrapper keeps
them always fresh and delicious.

Holland Rusk Company, Inc.

Baked and toasted

MICHIGAN

 

 

 

For Sale—Well established Coffee Ranch
in city of 45,000. Address No. 708, c/o
Michigan Tradesman. 708

 

FOR SALE—600 acres hardwood.
fine lot of hickory; saw mill, logging
equipment, switch. Good HOME MAR-
KET for hardwood sheathing. The
Flomich Co., Daytona, Florida. 710

Extra

 

FOR SALE—Grocery, meats and tin-
ware, stock and fixtures, $4,500. Annual
sales $40,000, Located in fast-growing
suburb. Business has wonderful future.
Part cash, balance terms. Address No.
711, c/o Michigan Tradesman. 13)

FOR SALE—100,000 4/4 hardwood dry
mostly gum. The Flomich Co., Daytona,
Florida. 718

 

 

FOR SALE—General mercantile busi-
ness located twenty miles east of Mar-
quette on the D. S. S. & A. Ry. Fost
office and railway ticket office in con-
nection. Also good real estate adjoin-
ing. Owner desires change of location
account of wife’s health. For further

 

particulars address C. A. Gogarn Co.,
Deerton, Alger Co., Mich. 697
FOR SALE—Four (4) draw. cabinet

National cash register. Good as new. A

bargain, Write Manton Produce Co.,
Manton. Mich. 702

 

 

   

At

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afr.

HEKMANS

Crackers and

cs ae 1

    
   
  

 

 

Delicious cookie-cakes
appetizing crackers— There is a
Hekman food-confection for every
meal and for every taste.

an Biscuit Co

d Rapids.Mich.

ken

C.
Gran

and crisp

 

 

 

 

 

 

 

Something New and proving popu-
lar—designed t6 give the user ‘‘the
paper for his

most s00d_ writing

money.”’

‘archm
chment ‘Bond

for the Home-School-Office

Container-wrapper holds shape and
keeps paper clean to the last sheet.

  

 

   

Meets a very definite need among
business and professional writers.
If your dealer can't supply you,
just pin a dollar Bill to your letter
for 5 lb. pack to Dept. B.

‘alamazoo

Vegetable Parchment Co.
Kelsaicn °°
Mich.

 

 

-—

 

Pay spot cash for clothing and furnish-
ing goods stocks. lL. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566

CASH For Your Merchandise!

Will buy your entire stock or part of

stock of shoes. dry goods, clothing, fur-

nishings, bazaar novelties, furniture, ect.
LOUIS LEVINSOHIN, Saginaw, Mich.

For Sale Or Trade—Stock of groceries
and meats, including modern fixtures,
located in one of the best manufacturing
cities in Central Michigan. Zest of
reasons for selling. ‘Will also deal or
sell a seven-room modern house, about
three blocks from the store. I will con-
sider property in Lansing or Jackson
(free and clear), or in other small towns
in Central Michigan. Would consider a
small farm, free and clear. Address No.
696, c/o Michigan Tradesman for particu-
lars. 696

Henry Smith Floral Co., Inc.

52 Monroe Ave.
GRAND RAPIDS, MICHIGAN

PHONES: Citizens 65173, Bell Main 173

 

 

 

FIRE AND
BURGLAR
PROOF

SAFES

 

 

Grand Rapids
Safe Co.

Tradesman Building

 

 

32

RANDOM REFLECTIONS.

 

Promiscuous Voting Wrong in Princi-
ple and Practice.
Written for the Tradesman.

Michigan’s election mill has ground
another primary grist.

An analysis of the grist seems to
indicate that Michigan is either a wet
state or that the machinery has not
registered correctly.

What’s your analysis, Mr. Merchant,
Mr. Manufacturer, Farmer and Lab-
orer?

Do you believe that a majority of
the people or of the dominant party
in Michigan are blinded to the eco-
nomic advantages of dry laws, just be-
cause a few outlaws make death-deal-
ing hootch and some poor—or rich—
fish imperil their lives for the kinetic
kick?

If not, what is the answer?

Is the machinery defective or are
the people deficient in its operation?

Or was the endorsement given one
group of candidates subordinated to
other issues, in which the endorse-
ment of another bloc to other candi-
dates got the best of it?

But, in any event, is it not a perti-
nent question, whether or not the peo-
ple can better the means of expressing
their will?

The American plan of government
operates upon a recognized party sys-
tem, by which the people indicate their
program of National and state policy
through a declared preference between
political parties with a presumed defi-
nite divergence of opinions.

And what of the result of the late
primary as recording the choice of the
people through party declaration?

The Republican primary vote was
unprecedently large, the Democratic
vote almost extinguished.

In some preceincts where the nor-
mal vote of the two parties is approx-
imately the same the vote for the Re-
publican candidates was about double
the normal and for the Democratic
candidates about next to nothing.

The present situation in Michigan
is attributable to the distinctly differ-
ing policies of the two party organ-
izatons, which, however, work  to-
gether beautifully to bring about the
unwieldly dominance of one party and
the diminishing power and usefulness
of the other.

The Democratic organizaton policy
of disregarding the purpose of the
primaries, and picking unopposed can-
_didates in a pre-primary conference,
has encouraged Democrats to accede
to the solicitation of Republican friends
and take part in Republican primaries
to the discomfiture of both parties and
to an ultmate embarrassment all
around.

Indvidual Democrats here, there and
everywhere have voted for favored
candidates in the Republican primaries,
upon the assumption that they were
rendering a personal favor, with no
party principle involved. Then, to
carry out their good faith, they have
voted for the same candidates—and
probably others—in the election, until
they became more or less Republicans
in habit, even though Democrats in
principle.

There is no doubt at all that more

_Smerreerereeee cme aai

 

MICHIGAN TRADESMAN

Democrats voted for the successful
candidates on the Republican ticket
than voted for their own party can-
didates.

Probably the favored candidates
think that is good business. But is it?

Can you mix wheat and rye and get
a satisfactory product?

In the home town of one of the
most worthy of the Republican candi-
dates he received about all of the
Democratic votes—something more
than 200—while his successful oppon-
ent probably received 50,000 Demo-

cratic votes in the city of Detroit
alone. :

This sort of thing was repeated in
practically every county and voting

precinct in Michigan.

Have the people or either of the
parties profited?

Instance Senator Couzens.

He has been in almost continual
controversy with the National admin-
istration during all of his Senatorial
activities.

He has been the most persistent
critic of Secretary Mellon’s policy, en-
gaged in a personal correspondence
controversy and was the instigator of
a Senate Committee of Investigation,
of which he js the head, and which is
about to resume enquiries upon Sec-
retary Mellon’s administration of cer-
ta'n of his duties.

He was derided by many 0f the last
Republican county conventions and
was ignored—just escaped condemna-
tion—by the Republican State conven-
tion.

The candidacy of each of his op-
ponents in the recent primary was
based principally upon opposition to
Senator Couzens and the premise that
he was not “100 per cent. Republican.”
Hal Smith withdrew from the race
and advised all of his friends to sup-
port Judge Tuttle upon that issue.

On the night before the primaries
Senator Couzens issued a statement in
which he asserted that if elected he
would support President Coolidge as
far as he thought the President was
right, and no further. ‘

And here is where the query of this
article applies particularly to the ef-
fect of the Democratic vote in the
primary as it regards Senator Couzens.

Probably 100,000 Democrats in Mich-
igan voted in the Republican primar-
ies.

What would be the natural attitude
of Democrats in choosing between a
candidate running upon a platform of
“100 ner cent. Republicanism” and one
who had been in frequent and pro-
nounced opposition to the administra-
tion and who had repeatedly declared
his independence—emphasizing it the
night before the primary?

This writer would say that probably
nine out of ten of them voted for
Couzens.

Th's is by no means an inference
that they did it to embarrass the op-
posing party in whose primary they
were participating.

It is simply the natural psychology
of the situation.

Some, of course, might be influenced
by the wet and dry proposition, but
it would not be the controlling in-
fluence with the greater number. They
were expressing there their habit of

thought in political opposition, yet ex-
ercising it in an opposing party pri-
mary.

The writer has not the slightest
doubt that sufficient Democratic votes
were cast to nominate Senator Couz-
ens, and innumerable local candidates
in opposition to the Republican pref-
erence,

The thing jis wrong in principle and
practice.

What are the people going to do
about it? Harry M. Royal.

 

Editor’s Note—It is not the practice
of the Tradesman to admit political
discussion to its columns, but the ar-
ticle above treats of an important
problem in a strictly non-partisan way.
As a good many readers of the Trades-
man, know, Mr. Royal is a Democratic
fundamentalist, but he is quite as like-
ly to disagree with his own party upon
a matter of organization practice as
he is to disagree with some other party
in policy.

2-2 ___

Town Without Department Store.

What appears to be an unusual op-
portunity for an enterprising merchant
is described in a letter which has
reached the Tradesman from the Ash-
land, Kentucky, Chamber of Com-
merce. Tihis city has a population of
25,000 and has not a single department
store. The surrounding territory from
which it draws contains four towns
and many villages in the states of
Kentucky, Ohio and West Virginia.
Within a radius of fourteen miles there
is a population of 60,000 to 70,000.

Ashland claims to have doubled her
population in the last four years. It
is in the center of a rich coal and iron
field in the Ohio Valley. A group of
local business men, it is said, will be
willing to finance the building of a
department store of ample size for
reliable interests that will stock it and
manage it aggressively.

———_+--+
Slipover Sweaters Sell Well.

Slipover sweaters continue leading
items in men’s and boys’ ‘high-grade
knitwear, despite the recent preva-
lence of much cheaper merchandise in
these styles. The uniqueness of the
patterns which are available in the
better grades of slipovers is held to be
the factor that has kept them popular.
The designs available range all the
way from simple effects to the com-
plicated Fair Isle patterns, but in all,
brilliance of color in many combina-
tions stands out. The interest of col-
lege and high school boys in these
sweaters is described as very strong.
For the time being, the coat types
have been pushed to the background,
selling now only to the more conserva-
tive consumer.

—__—_+-22.—___-
What He Needed.

A keen-eyed mountaineer led his

overgrown son into a country school-

house. “This here boy’s arter larn-
in’,’ he announced. “What's yer bill
o’ fare?”

“My department, sir,’ replied the
professor, ‘‘consists of arithmetic, al-
gebra, geometry and trigonometry.”

“That'll do,” interrupted the old
man, “load him up with  trigger-
nometry. He’s the only poor shot in

the family.”

September 17, 1924

One Way To Buld Up a Coffee Trade.

In building up a large and lucrative
coffee business it seems to me we have
two problems to face. First, is your
turnover rapid enough to warrant
handling bulk coffees? If not, you are
in a bad fix. If your turnover is large
enough, you can handle bulk coffees
profitably. Coffees are a matter of
flavor,

We have no trouble in our section
of the country in handling coffees and
making 35 or 40 per cent. margin on
them all the time. They are good
and satisfactory. We get good coffees
to start with. We either have to have
the organization be the judge of these
coffees or go to a roaster who will
give us what we want. Then we tell
our clerks just what we have and dem-
onstrate the coffee to them and con-
vince them first. Then we go a step
farther and tell our boys, “We will
give you 1 or 2 cents every Saturday
night for every pound of our coffee
you sell.” The result is that we sell
about a thousand pounds of our own
blend of coffee in bulk every week.

Coffee is an item you cannot sell
like canned tomatoes or potatoes or
oranges, or things of that kind. You
have to start with it gradually and
build it up. When you want to put in
bulk coffee, put in two or three days
special. See that it is sealed. Be par-
ticular to grind your coffee in accord-
ance wth your customer’s pocketbook.
Make a guarantee to your customer,
that if your coffee doesn’t suit, she can
bring it back and you will refund the
money; and in doing so, find out
wherein that coffee did not please that
customer. Coffee business built up on
that class of business is business that
nobody can take away from you.

We have customers who go away
for the summer to other states and
use other coffees while they are gone,
but when they come back, they always
want some of our coffee.

In trying to sell familes, where we
find that a family will use a_ three-
pound sack of coffee in a week, we try
to always price our coffee to the cus-
tomers as three pounds at so much.
Forty-two cent coffee, three pounds at
$1.25. Fifty cent coffee, three pounds
at $1.45, or something like that. In
that way it is still a profiable item of
business with us, nstead of being as in
most cases one of the unprofitable
items. Francis J. Kamper.

os :
Strawberry Originally Was Known as
“Strayberry.”

‘The name of the strawberry is ex-
plained by some as applying to the
throwing straw on the
ground about the plants to keep the
fru't clean of the dirt of the soil. The

custom of

truth of the matter is that the name
is not strawberry at all. Original’y
this fruit was called the ‘“strayberry,”
from the habits its runners possess of
rambling feet away from the parent
plant. Gooseberry, aga‘n, has noth-
ing to do with “geese.” The bush
owes its name to its long thorns, re-
sembling those of the gorse, and was
The cran-
berry should really be “craneberry,”
because of jts long, slender stem and
branches.

originally “gorseberry.”

  
 

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